5
i
SOT

WS

Tae

Oey
A

  
 

  

    

 

 

S % SY Rd NS
. ct fd La me) CN g we 1S
J a (SE Cons) Ae ZL AN
SESS Cy GEC ey I ZZZZ Z A WS INN
2TRADESMAN COMPANY, PUBLISHERS: RWEs =D ie |ES
ID DIG. SNH Eq ise OY et ee 0 = 4 WE AS

Fifty-second Year GRAND RAPIDS, WEDNESDAY, MARCH 138, 1935 Number 2686

EEE YU U&UUaaaOa——ee

 

Pap’s got his pattent-right, and rich as all creation;

But where’s the peace and comfort that we all had before?
Le’s go a-visitin’ back to Grigsby’s Station—

Back where we ust to be so happy and so pore!

’
CG R | G S B Y S The likes of us a-livin’ here! It’s jest a mortal pity

To see us in this great big house with cyarpets on the stairs,

And the pump right in the kitchen! And the city! City! City!—
S O N And nothin’ but the city all around us ever’wheres!

Climb clean above the roof and look from the steeple,

And never see a robin, nor a beech or ellum tree!

And right here in ear-shot of at least a thousan’ people,

And none that neighbors with us or we want to go and see!

 

 

 

 

Le’s go a-visitin’ back to Grigsby’s Station—

Back to where the latch-string’s a hangin’ from the door,
And ever’ neighbor round the place is dear as a relation—
Back where we ust to be so happy and so pore!

I want to see the Wigginses, the whole kit-and-bilin’,
A-drivin’ up from Shallor Ford to stay the Sunday through;
And I want to see ’em hitchin’ at their son-in-law’s and pilin’
Out there at ’Lizy Ellen’s like they ust to do!

 

I want to see the piece-quilts the Jones girls is makin’;

And I want to pester Laury *bout their freckled hired hand,
And joke her ’bout the widower she come purt’ nigh a-takin,’
Till her pap got his pension ‘lowed in time to save the land.

Le’s go a-visitin’ back to Grigsby’s Station—

Back where they’s nothin’ aggervatin’ any more,

Shet away safe in the woods around the old location—
Back where we ust to be so happy and so pore!

I want to see Marindy and he’p her with her sewin’,

And hear her talk so lovin’ of her man that’s dead and gone,
And stand up with Emanuel to show me how he’s growin’,
And smile as I have saw her fore she putt her mournin’ on.

And I want to see the Samples, on the lower eighty,
Where John, our oldest boy, he was tuk and burried—for
His sake and Katy’s—and I want to cry with Katy
As she reads all his letters over, writ from the war.

 

 

Oates dem, eRe carat a

What’s in all this grand life and high situation,
And nary pink nor hollyhock a-bloomin’ at the door?
Le’s go a-visitin’ back to Grigsby’s Station—
Back where we ust to be so happy and so pore!
James Wurrcoms RILeEy.

 

 

 

 

FID AIA A IIA IIIA IID IIIA IISA III IA IA IIIA IAI ASSIA AI SSIS III IS SISS ISIS ISIS IIS IIIS SIS IASI SISSISIISSSSISISIIISISISSISSDSISISISS A

Zapper AOR OO OOOO OOOO OOO OOOO UO UO OOO UU OULU OURO. AR OOO COCO LOLOL OL ILE &

BB XII Iga aI ISIS III IIIS III IIIS IIIa III IIIT ISI II III III SISO III I IIIS SII I I II IIIS II II TI IA

   

    

MAY RIP THROUGH

YOUR PROPERTY FOR
A TOTAL LOSS

PROTECT BEFORE THE

STORM. INSURE WITH THE

MILL MUTUALS
AGENCY

MUTUAL BUILDING, LANSING, MICHIGAN
DETROIT GRAND RAPIDS SAGINAW

PRESENT PREMIUM SAVINGS 25%

WINDSTORM INSURANCE

 

 

 

 

TORNADO

 

 

CANDY FOR EASTER

APRIL 21

PANNED MARSHMALLOW EGGS—ALL SIZES
JELLY EGGS—LARGE OR SMALL
CREAM EGGS—ASSORTED COLORS
CHOCOLATE MARSHMALLOW EGGS AND RABBITS
CRYSTALLIZED CREAM EGGS AND RABBITS

Also Many Attractive Novelty Packages
Order from your Jobber

Manufactured by

PUTNAM FACTORY GRAND RAPIDS, MICH.

 

 

 

 

 

 

 

 

 

SEEDS

A AA

Inoculation Semesan

A
Bulk GARDEN SEEDS Packet
Vegetables and Flowers
A
We Specialize in
LAWN GRASS and GOLF COURSE
Mixtures

Wholesale Only

A
INSTANT SERVICE

 

 

 

 

Write for our Special Prices

A A A
ALFRED J. BROWN SEED CO.

25-29 Campau Ave. Telephone 9-4451 Grand Rapids, Mich.

 

 

 

 

 

Home Baker Fiour

A High Grade Kansas Hard Wheat Flour

High Quality - Priced Low

 

Milled to our own formulae which is pleasing
thousands of housewives. Sold throughout the
entire State of Michigan. Will prove to be a
valuable asset to your business. Sold by Inde-
pendent Merchants Only.

LEE

& CADY

 

? <n So <o-¥-

 

 

 

  

 

 

 

 

 
 

FEM SASS

f §) SS
COSSSGy BA
S

  

 

Fifty-second Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men.

 

SUBSCRIPTION RATES are as follows: $3. per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10cent_
each. Extra copies of current issues, 10 cents; issues a
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of
Grand Rapids as second class matter under Act of
March 3, 1879.

 

 

JAMES M. GOLDING

Detroit Representative
611 Kerr Bldg.

 

 

Printed by the Tradesman Company,
NRA Conditions

Under

 

 

Two Days at the Colorado Grand
Canyons

It was my pleasure some years ago
to make an extended tour of the West-
ern states, and among the many points
of interest was a stop of two. days at
the Grand Canyons of the Colorado
river. This incident was recently re-
called to my mind by the press an-
nouncement that the bulkheads of
Boulder dam were closed February 1
and the waters of this boisterous
stream were now being impounded and
will form the largest reservoir yet built
by man, This caused me to speculate
upon the water level at the point
reached by the railway, 150 miles above
the boulder dam. This is the point
where hotels and camps are provided
for tourists. In my zeal while there, I
decided to see the whole show, so
purchased passage for a trip to Bright
Angel camp, located on a creek of the
same name on the opposite side of the
river and at the bottom of the canyon.
Transportation was by saddle mule
only and down a narrow path cut in the
nearly perpendicular wall of rock, in
places over 2,000 feet high. Here I had
an experience never to be forgotten.
There were but three in our party
aside from the guide. We were well
mounted on sure-footed mules. After
viewing the canyons from the top,
which you can do by using the sight-
seeing buses, very few tourists care to
venture farther, as it is rather a breath
taking experience to stand on the brink
of a canyon and look down a mile to
the waters of the river. Our ride to
the bottom of the canyon was a day’s
journey, staying over night at Bright
Angel camp, returning the next day.
Our start was from the Alcazar hotel,
a large rustic hotel built of logs. Here
we mounted our mules, it being the first
time the writer had been in a saddle
since boyhood, and just before starting
down the trail we were halted by the
local photographer, who had a finished

GRAND RAPIDS, WEDNESDAY, MARCH 13, 1935

picture for us upon our return. The
downward descent gradually increased,
and soon it was necessary to lean well
back in the saddle to retain equilibrium
The trail led down a short distance,
then angled sharply back in zigzag
route. Soon we were out on the brink
of almost perpendicular walls. One in
the saddle could look downward over
1,000 feet and to the uninitiated the sen-
sation is one of fear and trembling.
What if the mule should make a mis-
step and fall over the brink? While
we were given reins for his guidance,
the writer was inclined to let the mule
take his time and do his own guiding.
After getting accustomed to the sen-
sation of the high and airy location, we
began to admire the massive grandeur
of the scene and the wonderful color
effect of the gigantic cliffs. In the dis-
tance we were shown a large flat table
rock, part way down the canyon, on
which an aeroplane had recently landed
and later taken off in safety. Part way
down there is a rocky tableland, where
water seeps out from the rocks, bushes
have grown, also a cactus thrives at
certain times of the year. Here we saw
wild burros in small droves, which are
said to be decendents of a few brought
into the canyon many years ago by
mine prospectors. Every few years the
government rangers shoot many of
these burros as the forage will support
only a limited number We passed by
several tunnels driven into the cliffs by
prospectors seeking valuable minerals
years ago, but none were located here.
I do not believe a more rocky and un-
even trail could be found than this
one. One was either leaning forward
or backward in order to keep in the
saddle. There seems to be not a rod
of level travel. We were given a lunch
at the hotel for the noonday meal and
when we reached the half-way house,
we were all thankful to dismount and
get a much needed rest. There is .no
hostess at the halfway house. It is a
small frame building furnished with a
single bunk and a small table and
benches, being provided as a refuge in
case of storms, which are often severe
at certain seasons. Our guide was a
typical young ranger, bedecked with a
‘ten gallon’ felt cowboy hat with an
artistic leather band. Naturally he was
right at home in the saddle, and being
at the head of our cavalcade, frequently
turned in his saddle facing us, with his
entertaining descriptions of travel in
the southwestern states and Mexico. I
envied him for the ease in which he
sat as comfortably as one in an easy
rocking chair, while I and my fellow
travelers were beginning to feel the dis-
comforts of the saddle, to which we
were not accustomed. Besides, the sun
beat down without mercy and we be-
came covered with dust raised by the

tramp of our steeds. We were in the
midst of a most desolate environment,

even if it possessed awe-inspiring
views. Nothing but the dull colors of
the rocks confronted us, as the few
small oases had no effect upon the gen-
eral landscape. There was no bird life
or small ground animals. Occasionally
the guide would call a halt and permit
us to dismount and to walk and lead
our mule, but the trail was so rough
and steep, we were soon ready to re-
mount. In places the trail was diffi-
cult to follow and I wondered why
more effort was not used to improve
it. It had been traveled many years,
and the building material for the camps
and the half-way house and furnishings
were all brought in lashed to the back
of mules and burros. Our trail lead to
the only suspension bridge over the
river at that time, the material for the
same being also delivered to the site
by the one and only transport system.
Steel cables were fastened to the cliffs
on each side of the gorge, from which
were suspended the wire network and
plank floor. Only one mule at a time
was permitted to cross over. The
bridge appeared somewhat like a great
spiderweb and swung in the breeze as
we crossed on foot some three hundred
feet above the water of the muddy
river. It was a rare view up and down
the canyon and the roar of the rushing
waters below increased the thrill and
stamped it indelibly upon the mem-
ory. Our mules were well trained, for
when we arrived across the bridge our
mounts were awaiting us and we were
soon on our way up Bright Angel can-
yon. A rapid stream of this name
emptied here into the river and at the
junction of the two the federal govern-
ment maintains a branch station of the
weather bureau. Besides reporting the
weather, the attendant also reports the
water-level, the river being subject to
high and rapid rises, caused by storms
farther up in the Rockies. Our trail
now followed the nearly level valley to
Bright Angel Camp about a mile from
the outlet. On our way we passed a
small field of alfalfa, also a garden,
cared for by the keepers of the camp.
Here we found three or four frame
buildings, a dining hall and kitchen,
bunkhouse and barn. We were told by
the keeper we were fortunate to have
so cool a day for our journey, as the
thermometer often hits 112 in the shade
at the middle of the day. As we had
already started a coat of tan and sun-
burn in the extreme midday heat, we
were thankful the temperature was be-
low normal for this time of year. Our
genial host and hostess had for guests
many of the comforts of home. Their
greatest difficulty was to keep foods
from spoiling. Bread and other baked
products would mould easily. Fresh
meat was kept’ in an ingenious cooler
set in the yard about a rod from the
kitchen, size about six feet square and

eight feet. high. It was a frame made of

Number 2686

two-by-fours, lined outside and inside
with burlaps, also over the top. Cold
water was pumped from up the stream
and carried on nearly a level to the top
of the cooler, which kept the burlap
walls and top wet at all times. This
lovered the temperature wtihin to a
surprising extent. This water system
also supplied all needs for drinking and
cooking, and at the bunkhouse was a
cold shower bath, which was most ac-
ceptable. After the strenuous day in
the saddle sound sleep soon came to
our relief. In turning out the next
morning we found our discomfort in
the saddle had increased instead of
diminished. After an eight o’clock
breakfast we found the mules outside
awaiting us for the return journey. It
was a real punishment to get into the
saddle, and this affliction was more or
less present throughout the long, long
trail back to the top of the canyon. In
fact it was some ten days or more be-
fore real comfort was restored.

The Colorado river is about 1650
miles long and drains seven states. The
rapid decent of the waters has carved
deeply into the rocky plateaus of its
course, carrying with it sand and silt,
which has changed much of the area at
its mouth where it empties into the
gulf of Lower California. This mighty
excavation of the Grand Canyons is
the work of these waters where it cut
into the soft sandstone rock, of vari-
egated colors. The building of Boulder
dam will probably back the waters up
so it will cover the site of Bright Angel
camp and the weather station near it.
It will create a deep lake of 227 square
miles. It is to the credit of modern
engineers that this dam was completed
two and one-half years ahead of sched-
ule. The dam is 1200 feet long and
nearly as high and will provide the
largest hydro-electric development ever
built, 1,835,000 h.p., besides providing
for large additional irrigating projects.
It will also remove a great menace
from those who have developed the
Imperial valley, which was often flood-
ed when the boisterous waters of the
mad river broke through the dikes and
destroyed crops and endangered lives.

E. B. Stebbins.

—_——_++>___
Glass Output Gains Continue

The composite index of production
for the glass manufacturing industry
is nearing its most favorable level since
August, 1934, when the figure stood at
87.6 per cent. of normal. Heavy de-
mand for certain plate-glass products,
a gathering momentum in the glass
container division and a continuation of
helpful factors in the stemware and
tableware section are the prime forces
extending the improvement. The de-
mand for window glass has undergone
no marked change.

— +2 2>—___
Who hangs himself in the chimney
should not complain of smoke.

 

   

A

 

 

Cee ee ae eee Tt teeter eee

2

MICHIGAN TRADESMAN

 

March 13, 1935

 

DOWN WITH THE CHAINS

Novel Plan Proposed By Local
Shoe Dealer

What damage the chains have
wrought in the ranks of the inde-
pendent merchants, and what
wrecks they have made of cities
and communities, is only too well
known to the intelligent merchant.

Although in various parts of the
Nation sporadic attacks have been
made on this menace to our eco-
nomic life, only in the last few
months have we received any rec-
ord of results achieved on a state
wide scale. That these results
were not of earlier record, we re-
tail merchants have no one to
blame but ourselves.

Indeed it has been with ever in-
creasing amazement and astonish-
ment that I have watched with
what apathy and imbecile indiffer-
ence and unconcern the independ-
ent merchants have taken the lick-
ing that the chains have given
them.

Time after time | have asked
myself these questions: Are these
merchants really the sons of
Americans? Can these people
really be the descendants of an
ancestry who subdued the sav-
ages, conquered the wilderness
and founded a mighty Nation?
Are these really the offspring of
the same men who gave their all
to bring forth a free nation, and
shed their blood to keep it a
united one? If so, has the blood
of their children turned to water,
in that they dare not stand up and
contend for that which is their
birthright, but instead stand
dumbly by, and without a shadow
of any resistance, permitted the
dark shadows of gigantic corpo-
rate ownership to overwhelm the
land and crush the individual and
his posterity into the bondage of
chain slavery?

But, thanks to Providence,
there are still free men, there are
still sons of America, and there is
an increasing evidence of the
awakening of the American spirit
as evidenced by an ever growing
number of those men who have
raised their voices to cry out
against the raping of their cities
and the impoverishing of their
countrysides — men who dogged-
ly and silently fought for the sur-
vival and maintenance of their
business, against these invaders
who have drained the resources
of our people, and who have
spread misery and unemployment
unparalleled in the history of our
Nation.

It is to these men that I come
through the Michigan Tradesman
and respectfully suggest a plan of
action—a plan which | feel con-
tains the basic elements to drive
the chains out of Michigan and to
keep them out. It involves, as its
fisrt principle, a banding together
of all merchants, the establishment
of a united front, a first and fun-

damental prerequisite to any plan
of action, whatsoever.

To all those merchants who are
in agreement with me on this basic
principle, I suggest that we have
abundant ground to rally, and or-
ganize what I suggest to call
The Michigan Merchant Council

I propose that we shall organ-
ize the Michigan Merchant Coun-
cil in the following manner, sub-
ject to such changes, amendments
etc., as a representative group
later may deem advisable.

Each county in the state shall
be organized into a county coun-
cil, composed of all independent
merchants in each and every
county.

 

ing every part of the state, men
who enjoy the absolute confidence
of their communities to direct our
organization.

May I ask you to stop and con-
sider what a power and influence
such an organization would com-
mand? State officials from the
Governor down to the lowest
county official would listen atten-
tively when such an organization
speaks.

My reason for having county
councils, finally operating through
the state Council, which shall di-
rect our activities, is as follows:

I maintain that the correction
and ultimate removal of the chain
store menace is through the legis-

 

Leonard VanderJagt

From each county shall be
elected an executive committee
which shall represent all the mer-
chants in the county, and which
shall appoint delegates to an all
state Council.

The all state Council then shall
be composed of delegates of
county councils, and in the final
stage shall speak for all independ-
ent merchants in the entire state.

I believe that each county or-
ganization will elect to its execu-
tive committee its most capable
men and the various executive
comittees will delegate to the all
state Council again, in turn, their
most able men. This would finally
result in the most able independ-
ent merchants, equally represent-

lature of the state and our rem-
edy must come from Lansing. In-
deed, the decision of the United
States Supreme Court in the
famous West Virginia case brings
this out so clearly a child can un-
derstand. That being the case, it
becomes our first concern who the
men are at the state capitol.

The state legislature is consti-
tuted of men from your own coun-
ty or district, whom you have put
there to represent your interests.
It is a certainty that a county coun-
cil composed of all independent
merchants in such a county or dis-
trict, will, through its executive
committee, be able to induce or
exact a promise from their state
representative or state senator to

support and approve any legisla-
tion the all state Council may
sponsor, or present to the legisla-
ture. Our real power lies at home
in our respective communities,
with our local lawmakers. The
power of our influence will find
its expression at Lansing.

Thus through our close atten-
tion to our lawmakers at home by
the county Council, and a close
contact through our all state
Council at Lansing, we may be
reasonably certain that our cause
will be victorious.

It should be clearly understood
at this point that my proposed
Michigan Merchant Council does
not aim to supplant any local or
state organization in any field.
However, we expect, and are cer-
tain to receive the support of all
these organizations, the members
of which we confidently expect
will be leaders and organizers of
this one, unified state organiza-
tion for the common good. Be
that as it may, the Michigan Mer-
chant Council shall be organized
for one big purpose—to drive the
chains from Michigan, and we will
maintain our organization to keep
them out. Finally, let me say that
my plan proposes to do away with
unnecessary meetings which have
been the cause of so many failures.
All we shall need to begin a coun-
ty organization will be a dozen or
more men to arrange one big
meeting to perfect an organization
at a later meeting, of as many mer-
chants as can attend; elect an ex-
ecutive committee, and put on a
short drive to pledge all independ-
ent merchants in their respective
counties. And let me emphasize
right here that it is pledged mem-
bers that count, down to the
smallest merchant on the county
crossroads. Your lawmakers know
only too well the power the coun-
try merchant wields, oftentimes
greater than his big city brother.
Furthermore, away with dues and
membership fees. If any station-
ery is needed by a council, just
pass a hat.

It may be necessary after or-
ganization is an accomplished fact,
that every merchant lend his aid
to influence the buying public. To
many merchants this may seem an
impossibility, considering that so
many efforts along this line have
failed. The intelligent merchant
already knows that the newspa-
pers are decidedly unfriendly to-
ward any anti-chain movement.
Why shouldn't they be? The
chains are heavy advertisers and
money talks. The only friends the
independent merchant has are the
trade journals. | feel safe in say-
ing that in all our efforts we shall
have the full support of the Mich-
igan Tradesman and its veteran
editor. In addition to this there
remains open to us, in my opinion,
a method of influencing public
opinion, more powerful, more
compelling, than what any news-
paper would do, even were they
so willing—a method which has

seman

 

 

March 13, 1935 MICHIGAN TRADESMAN 3

 

  

  

 

 

 
 

  

   

  

      
   

 

 

 
   
 

 

 

 
 

 
 

 

never been fullyexplored nor fully newspaper less than the Chicago eae ae Canning Co., Hast Donald Miller, G. B. 2.05
: i : Organ cone ee 78. [ONGISS Go Roe
appreciated. I suggest a leaflet Daily Tribune has conceded this  whner Brothers. Traverse City_- 90.00 Bo ean Teena 391.69
ee eee le CO ee ae eee Ee
: : : sie ea ae A : —- 4,00. uth Havercamp, G. R.---------- .
any independent store, carrying a_ ing the famous decision. Buber, nue. ue a Ind. ___- 10.85 Hielen Miller. Traverse City 2.29
es 5 S rand Traverse Aut st +e srri eo i
dignified appeal to the public by Come friends, merchants every- Traverse City _— an Gov ee 6g eo wat
way of a striking illustration and a where in Michigan, let us join to- ee ce Gc 27-76‘ Theral smith, Northport_------ 13.59
os : : : : 4 i + G. Th. ------- +6 Ann Wolosecky. G. R.---.---—---- 9.23
() message of a few words, written gether to be in at the death of this Hoskins Coal Co.. Traverse City | Gg, aan Wwolose. Gea 8.97
if ek an Co.. Cincinnati. 1,099. “tr Buy
| by a master. It will be read be- octopus which would enthrall us. Hancock Brokerage Co.. Cedar — eee a Geta coca
{ cause it will enter every home. Before us lies the dawning ofa je aa TS 104.70 and order of reference, in the matter of
i I . i: oS : : - ndependent Grocers’ Alliance. Thomas S. Baird, doing business as T.
t will carry a dignified, stirring new day, radiant with the promise —, ("cago ---- manny nmnnn ~- 12 §. Baird, debtor No. 6125, in bankruptcy
: E i : Jchnson Brothers, Inc., Ferrysburg 80.00 7 ceiv r k is od
message, appealing to the public, of equal rights to all in the pur- Jobbers Service. ‘Inc.’ Coldwater 1.75 Were cue suede ae el
. as it will focus the attention to suit of happiness for ourselves and ee ee on. a Of ee ie
what is nearest to them, the future posterity. Milwaukee oon ere ee were oe howe voces
: : a McCallum Co., Minneapolis 29.45 Ss 2 Michi A
a their children. No need of any Leonard VanderJagt. pecae gee. ae tore City 15.00 meee ae cae apie ae
chain store controversy with your —_~++o_—_ sudngton Fruit Exchange, Buffalo _hirt Co., 320.83
; | : Ludinston =. 228.03 Cooper-Wells C S e
customers With cach sale a lear "recede: of the Grand Rapids mich. Bell Telephone Co Columbia a Hae en ape
let is quietly wrapped up, bring- Bankruptcy Court ca Meant Mennines ate eae ise Co... Falls River, Mas 300
3 ’ Matte Ee i ees Se ee ---- : apson Hat Co., Falls River, Mass. 17.00
In the matter of William F. Dawson, Aubrey O, Maxwell, Nashville ‘tami er Box 36 :
iy the message sure to be individually and doing business ae ae Meador & Barnett, Inc.. Mobile__ 2'83 ne i casbeibe when eon 15.00
read——a new ne i son's Market, bankrupt No. 6114. Bhe Murche’s, Traverse City____--___ 595 2 Gree olen ovat EASE a 15.
Tale ah 2 Cv eYy month first meeting of creditors has been called Mapleton Garage, Traverse City 31.90 Were Teagnear clove 30.00
ae aboue newepapers! Why, Wc i ae oe f TI P. O’Tool Neca eae Co. Edson-Moore, Detroit _. Sl aaieg
: ; : n the matter of Thomas P. Toole, Menasha Se ee 1,000.00 eS oe s
have a better thing right In our bankrupt No. 6097, The first meeting of Michigan Lithographing Co., G. R. 446.88 Gis — oe taal oe 123.70
own possession and at practically ore ts a ee eed oe ee ae bk Mulley. Mraverse City —__ 2.00 Hilers, Tonia __- E i eno
OF n the matter of Arthur A, Lambertson, Moore’s Drug Store. Traverse Cit 5.43 Hart. Schaffner & I Rane @hicaso 44.
no cost. Enquiries made by me ae No. ' 2, 4 a aan pgs a ae Public Service, Traverse City 56.23 Hoo Gn Meee 740.00
: ereditors has been called for Mare 2. Messcher Brokerage Co., Chicago 24.52 Jershie citing 6 See one
show that they can be printed for In the matter of Francis S. Fowler, H, H. Matthews & Co. Shicazo. 10.42 IaH Cane. Bees ae laa
such an organization as we aspire bankrupt No, 5921. The first meeting of Miche Bell Telephone Co., G. R._- 7.25 Levine Bros.. Cincinnati________ aan
S creditors has been called for March 21. Northern Auto Parts Co. Lamb Knit Goods Co.. Neenah. Wis. 44.87
to, at about 50c per thousand. In the matter of Peter and Katherine Traverse City ___--_- 2.03 Layman, Beckwits & Scott, | oe
ee ee Oe Sane ES LS ayn ee
eeting of creditors has been calle , nekama Packing Co., Onekama 25.00 Lee & Cady. Bay City 0
that should cost a member any- March 20. a a ee Fred We Peppler. Detroit. se 11.42 Mabcuats Raukes © Woolen Mfe ie
Mz : his day e sche aS, avey & Co., Springfield, ee é Mshawak :
that the smallest 2 x 4 store can cet ie oe “i eH a Rennie Oil Co.. lievere Citys 69 awa Creten eh Nea Ga 10.92
: ter of Burkhart & Son Packing Co., a Zichvein Coal Co., Cincinnati__ 2.0 N ipaa - Weldon & se —
aor ep out freely with each Bauhinia panier ee pea wee ia yesh ary. Traverse _City_- 9°05 Waieaics We Lanele 60.00
received. The bankrupt is located in Vorren Printing Co. G R..__- 35 shkos Bis Mh espe gear tce  a a “i
ee : : Grand Rapids, The schedules show total Fred Bocuingee Cincinnati ees, 374 Gee Geo Mneaues “ shot
The manner of dispossessing assets of $19,559.45, and total liabilities of | Industrial Laboratories, G. R.-_-- 250 Julius Schwartz & Son, N. Y. City one on
the chains. as I rentioned lefore rcoeaabartrt sh ing oe oe eee: Bake Benner Implement Co., Stephenson Underwear. Corp “South | .
i i: J fensumer, Gi Rs: 3.32 Mraverse City 06 11.48 Bend oe 2
: si : : Frances A. Kristie. G. R 2 15 Ss - Brake Servi Pravers itv z Bilrpoeste cas ON Cie arc aris cr a el er 28.6
is a legisla : A. Kristie. G. KR. 7.5 Super Brake Service, Traverse City 6.75 Ss Ss. Sa y 33
gislative one. A multiple tax Donald BE.’ Miller, G. R._- ~ 25.00 State Accident Fund, Lansing_--- 25.06 Secon: weuiulecs Joliet. Tl rod
graduated upward as heavy asthe Jack Frost. G. Roo - 16.00 Traverse City Battery Co... 122.58 Stylepark Hats, Philadelphia _ 105.63
oats a ae a ~ (.5 raverse City Iron Works ~ 1,337.47 Schaefer Tailori * incinnati j
ie — bear, and be within the Hugh J, “Burkhart, G. R. 59 16-02 Traverse, City Lumber Co 100.00 W. Sianhease Sena Reckiocd. Ia THA
. S . > storage +. G. R._______ a BALL. rudes Hardware, Traverse Cc 180.72 Ss ari Inderwear. iqua a
one constitutional law, with Acme Chemical Co., Milwaukee 37.25 ‘Tisch Hine Office Supply Co., G. R. _ .52 T. Paitel ne ee — . ae
a possible tax (if legal) on volume 9 Ghas., S. Allen. Traverse ONS Re 18.00 United Buyers Corp., Chicago..." 11.58 Toledo Cap Co “@oledo, ©. 225 40.56
Ae well peer cant Coe eo ce R. ee oes States Dept. of Agr._--__- 10.00 Improved Mfg. Go., Ashland, 0.__ 60.00
: Americé 3bl. & Bag Co., Detroi 2.80 Jestern Union Telegraph Co., G. R. 1.7 Raviteredl G1 Wenig acheatec! | :
H h Bunn & Humphreys, Inc., Springfield 3.89 Walters & Team mravacde City stro a = Dem, Kote 2
ere is the crux of the whole — Builders Material & Supply Co.. Erwille T, Watson, Traverse City 12.25 aa Can Coe ne a ee
i: Mraverse City (fle a 42.75  Whtine In Pea geet pret : ra - ; act AEE ok --- 31.2
plan or any plan and one that de Biddle Purchasing Co., Gisceol! o8 0S eh ae eigen: Ca. Vevere naan ee ee eee os 93.87
serves the most careful prepara- ae Ones aay ee oe 1 2.37 Willamette Valley Prune Assoc. reference, Nana. aaputicatian ti ica
Hon of ee ad legal ean Coane eas Dieses te . See acess Ci ee toe of seer E Dass, formerly doing
: SOE gen Vy teal ie eee eg ene . FP. Wysong, Traverse City---- 57.45 usiness as Ar ass Nurseri
Oe Ge ee cceutee ta a Se ee Cte, Pee CY eg eee — ee 3866 bankrupt No. 6127, ware feeekcd TENE
: , 5 >, Traverse City__ 6 S. S. Kresg . i 245 pana aM Cesee od.
legislature, as well as careful scru- a 2 ee Toledo. se S80 Methane co Tiichoren e 18:73 Pestooblae = iat ee ae Tahoae oe a
: arei Puinitne) Co.) GR 2.36 ay yeareain SCG Mol 7 : Se seb edule. ° ota
tiny as to changes or amendments David Day Co., Glen davan aig Poe Tec © CRO ae sees $6,080 (ot which $150 is claimed
: : _ A. Dreves Co. = yo A ao eee oo Xe] . and total liabilities of $16,167.85,
er body aL attach to it. Time Re Dun ae ro Paige so ao FA ee Grocery Co., pe etnies the following creditors: oe
and agai . ; Department of State. Lansing. 49.5 Si et EPS a eerie ra le Sounty Treasurer, St. Joseph__$ 882.97
: gain Dl ls have been passed AF Dinisch & co. penne 42 ag Hie es ee for cherries 2,363.08 George Graham, Berrien Springs__7.301.24
which left legal loopholes large ae Bs aaa 3.50 (Continued on page 18)
enough for the biggest chain to
pass through. Rest assured that a
any bill which actually threatens
: . : ~*~
to put the chains on a limb will be ~ A
min
4

 

fought by them, tooth and nail,
and only the combination of a
united front of merchants, with
the pressure and influence these
would exert on cur lawmakers, is

in my humble opinion, the certain Michigan Bumper Corporation

and sure way to the achievement

of our goal.
This, then, friends, is my plan. GRAND RAPIDS, MICHIGAN
It will need possibly modification S - :

: By Uuccessor t f i ° W oar mera ¥
amendment, perfecting, but in ( cessor to Wolverine Bumper & S pe cialty Company )
paHee ¢ J ao it - a plan tee Takes this opportunity to thank the following who
cannot fall. nder 1t we may rally have so ably is ue : oes s:
ee an commune aeound (I zie - ; ue in retaining this important
there are any organizations which ndustry for Grand Rapids:

ae ee
have initiated any anti-chain steps, Granp Rapins Association OF COMMERCE
fine!—lead the way in organizing Guan H Cae Max’
your countv. And together with AND Rapips Crepir MEn’s AssociaTION
J other merchants from every part Dun & Brapstreet, INCORPORATED

of the state we shall take hold of Frep P. Timmer

your proposition and, if satisfac- . re

tory, covering all the premises of MICHIGAN BUMPER CORPORATION,
anti-chain store legislation, we He i
a cil unitedly cary it to a victo- A. P. Crell, President and General Manager.
rious conclusion.

Now is the time. The hour has
come that this menace shall be
put to death. The United States
Supreme Court in the famous
West Virginia case has sounded

the death knell of the chains. No

 

 

 

 

 

 

 

 

 

 

 

4

MOVEMENTS OF MERCHANTS.

Romeo—The Romeo Creamery, Inc.,
has changed its name to Nott’s, Inc.

Detroit—Sam Goldstein & Co. suc-
ceeds Schefman & Goldstein at 7201
West Fort street.

Detroit—The Camelia Knitting Co.,
130 West Jefferson avenue, is capital-
ized at $20,000, $1,000 being paid in.

Howard City—The National Wood
Products Co. has re-opened its plant
calling at least 30 men back to work.

Detroit—The Detroit Air-Condition-
ing Service Co., 1476 Holden avenue,
has a capital stock of $3,000, all
paid in.

Plymouth—The Plymouth Stamping
Co. has increased its capital stock from
$25,000 to $25,000 and 250 shares at
$1 each.

Holland—John Jousma and R. Mich-
mershuizen have engaged in the auto-
mobile supplies business at 60 East
Eighth street.

Detroit—The Detroit Surgical Ap-
pliance Co., 2548 Park avenue, has
changed its name to the Kaufman Sur-
gical Appliances, Inc.

Detroit—The Marion Coffee Co.,
2487 Lamonthe avenue,, has been in-
corporated with a capital stock of $15,-
000, $1,000 being paid in.

Lansing—The Gauss Baking Com-
pany of Lansing has been incorporated
with a capital stock of 10,000 shares at
$1 each, $1,000 being paid in.

Detroit—The Bronson Music &
Sales Corporation, 3785 Gratiot avenue,
musical instruments, etc., has a cap-
ital stock of $1,000, all paid in.

Lowell—A. L. Coons, dealer in cloth-
ing for men, shoes, etc., has remodeled
his store building, installed modern
lighting fixtures and redecorated it.

Battle Creek—Acme Health Labor-
atories, Inc., 89 Garfield avenue, has
a capital stock of $10,000 common and
$10,000 preferred, $4,500 being paid’ in.

Detroit—The Homestead Furnace &
Roofing Co., 15556 Linwood avenue,
organized to repair and install furnaces,
has a capital stock of $1,000, all paid in.

Harbor Springs—The Palace Cigar
Store has reopened for business after
being closed several weeks adjusting
a fire loss and redecorating and adding
new stock.

Detroit—Red Cap, Inc., 950 Mich-
igan Theatre Bldg., sales agency for
various goods, has a capital stock of
5,000 shares at $1 a share, $2,500 be
ing paid in.

Kipling—The Kipling Service & Sup-
ply Dock Co., with business offices at
Iron Mountain, has been incorporated
with a capital stock of $10,000, $3,600
being paid in.

Detroit—The Robert Lewis Co., Inc.,
1051 Woodward avenue, dealer in
wearing apparel for women and dress
accessories, has a capital stock of $10,-
000, $8,000 being paid in.

Lansing—The Mohawk Oil Develop-
ment Co., Inc., 1221%4 North Washing-
ton avenue, ‘has increased its capital
stock from 5,000 shares no par value
to 25,000 shares no par value.

Grand Rapids—Beecher-Jordan, Inc.,
154 East Fulton street, has ‘been incor-
porated to deal in millinery, clothing
and haberdashery, with a capital stock
of $10,000, $1,000 being paid in.

MICHIGAN TRADESMAN

Holland—John Schuiling and Gerrit
Brink have engaged in the grocery
business at 36 West Eighth street un-
der the style of the Economy Food
Market. Lee & Cady furnished the
stock.

Kalamazoo—Edward L. Goodale, 69
years old, undertaker, died at his home,
431 West Michigan avenue, following
a stroke of apoplexy. Mr. Goodale was
born in this city and lived his entire
life here.

Iron Mountain—Pines Caviani has
opened a music and musical instrument
store at 521 Stephenson avenue, In-
cluded in the stock will be radios and
radio service. L. R. Mroz, jeweler and
engraver will have quarters in the
store.

Otsego—D. Huisman, who has con-
ducted. a meat market here for more
than five years, has sold the stock and
equipment to Bert Clemens, who has
been connected with Armintrout, of
Kalamazoo for many years. Mr. Clem-

‘ens has taken possession and will re-

tain Albert Knoblock in his service.

Union City—W. J. Danser & Co.,
who conduct a general store at Stock-
bridge, have leased the store building
here formerly occupied by Snider &
Turner, dry goods dealers, and will in-
stall a complete stock of dry goods,
wearing apparel for women, shoes,
etc., and will open the store for busi-
ness April 1.

Jackson—Daly & Rutherford, 116
Cooper street, tinsmith, etc. has merg-
ed the business into a stock company
under the style of Daly-Rutherford-
Bengel and in addition to its other
business it will distribute and install
air conditioning products with a cap-
ital stock of $25,000, $1,500 of which
has been paid in.

Newaygo—Swan Nelson, who has
conducted a hardware store and plumb-
ing business here for a number of
years, has sold the hardware stock to
the Hemily Lumber Co. The stock
will be removed to the store building
owned by the Hemily Lumber Co. and
the business continued. Mr. Nelson
will devote his attention to the plumb-
ing business which he reserved.

Lansing—Christ Ruhland, traveling
salesman for the Loose-Wiles Biscuit

-Co. for the past five years, has been

promoted to manager of its Lansing
‘branch. He succeeds Lawrence Inman
who has been manager of the plant
for the past two years. Mr. Inman has
‘been promoted to the company’s De-
troit branch as general and sales man-
ager. The Detroit branch is the larg-
est of its branches. It travels 32 sales-
men.

Grand Rapids—The Beecher-Jordan
Inc., 154 Fulton, East, has engaged in
the exclusive millinery business. Lula
E. Beecher, president, Philip Jordan
Vice-president and treasurer and Mar-
garet Jordan secretary. Mrs. Beecher
has been connected with department
stores and women’s ready-to-wear
shoppes for the past twenty-five years.
Mrs. Jordan has been connected with
San Francisco and Detroit undertak-
ings of a similar character.

Hart—Alfred Stevens, 49, prorietor
and manager of the Stevens hotel, is
dead after an illness of two years.

Coming here three years ago from
Boyne City, Mr. and Mrs. Stevens took
over the Wigton hotel which had been
closed. They remodeled the Wigton
and refurnished it, making the hotel
popular with citizens and traveling
public. Mr. Stevens was a native of
Bad Axe and lived there many years.
Surviving are the widow, three chil-
dren and his mother, Mrs. Salina Ste-
vens of Hiarbor Beach. Funeral serv-
ices were held Monday under the au-
spices of the Ludington Elks. Burial
took place Tuesday at Bad Axe.

Detroit—Harry Alexander Wright,
widely known Detroit business man,
died in West Palm Beach last Wed-
nesday. Mr. Wright had been in fail
ing health since suffering a stroke two
years ago. Born in Toronto 72 years
ago, he had made his home in Detroit
since he was a few weeks old. He lived
at 1611 Cadillac avenue. For years he
had been in the wholesale business. He
was a member of the old firm of G. H.
Gates & Co., wholesalers of men’s fur-
nishings, and continued his interest in
the business when it became the
Wright-Pike Co. He visited his office
every day until he went to Florida five
weeks ago. He was a life member of
Oriental Lodge, F. & A. M.; Detroit
Consistory and Moslem Temple of the
Shrine.

Traverse City—The sympathy of the
building trade goes out to John Ames,
traveling representative for the Petos-
key Portland Cement Co., over the
death of his wife, who was formerly
Miss Rosemond Burley. She was born
in the Province of Ontario, Canada,
January 13, 1878, and at an early age
came with her parents to Antrim
county. In 1901 she was united in
marriage to John Ames at Torch Lake
village and for a number of years re-
sided there and at Central Lake. In
October, 1910, the family moved to
this city, which has since been their
home with the exception of the time
they spent in the South on account of
Mrs. Ames’ health. The funeral was
held here Monday. Interment was
made in the family lot in the Central
Lake cemetery.

 

Manufacturing Matters

Detroit—The Petroleum Export Co.,
18010 Fairway Drive, manufacturer of
oils and greases and exporter of pe-
troleum, has a capital stock of $100,-
000, $1,000 being paid in.

Detroit—The Crest Products Corp-
oration, 14000 Sussex avenue, organ-
ized to manufacture and sell chemical
products, with a capital stock of $50,-
000, $8,200 being paid in.

Detroit—Reproductions, Inc., 5203
Martin avenue, manufacturer and
dealer in articles of steel, wood, fibre,
etc., has a capital stock of 50,000 shares
at $1 each, $3,000 being paid in.

Grand Rapids—The B & G Recovery
Corporation, has been organized to
acquire furniture plants, manufacture
and deal in furniture, with a capital
stock of $500,000, $10,000 of which has
‘been paid in.

Allegan—The Allegan Furniture
Manufacturing Co., has been incor-
porated to manufacture and sell furni-
ture and wood products with a capital

 

March 13, 1935

stock of 100 shares at $100 each, $7,000
being paid in,

Albion—The Service Caster & Truck
Co., manufacturer and dealer in cas-
ters, truck and material handling equip-
ment, has merged its business into a
stock company under the same style
with a capital stock of $150,000, all
paid in.

— ee
Favoring Mail Order Houses
Publishers and local business
houses in various parts of the
country are reported about to en-
ter upon a regular campaign
against the encouragement by the
Post Office Department of the
practice to mail order firms,
among others, sending circular
matter in bulk to various commun-
ities unaddressed but delivered to
individuals by letter carriers.

When this practice was con-
fined to rural communities alone,
returns to the Post Office Depart-
ment were from $50,000000 to
$60,000,000 a year. Last Sep-
tember it was extended to cover
city deliveries and thus the gen-
eral plan has evoked the criticism
and complaint of local interests
who find the competition of goods
advertised in this manner hurting
their own business. This is known
as the “‘simplified addressing”
system and fostered by Postmas-
ter-General Farley to increase
postal revenues.

nena Ss Se Se
NRA Dispute

NRA was held responsible for
increase in pay rolls and reduc-
tions in hours since March, 1933,
by Donald Richberg as he again
appeared at the Senate Finance
Committee's hearing on the recov-
ery organization. His claim was
disputed by Virginia’s Harry
Flood Byrd. ‘I don’t think those
figures are accurate,’ countered
the Senator. “Day by day we're
adding to unemployment, despite
the fact that NRA is still operat-
ing.” Answering a question from
Senator Black, father of the 30-
hour week proposal, Mr. Richberg
said: ““You cannot devise any in-
flexible rule for industry that does
not do a multiplicity of injuries

and hardships.
—_--._____
New Gold Suit

In an action involving only
$1.07 another gold claim suit was
filed in the United States Court of
Claims by Robert A. Taft, son of
the late President and Chief Jus-
tice, on behalf of the Dixie Termi-
al Co. of Cincinnati. The amount
represented the gold equivalent
of the interest on a $50 Fourth
Liberty 414 per cent. bond, called
for redemption on April 15. It
was contended that the Govern-
ment had no right to call the bond
before maturity unless it was will-
ing to pay face value and interest

in predevaluation dollars.
Se

A new, simple automatic lock nut
has a locking pin built integrally with
it, requires no lock washers or cotter
pins. It is put on, taken off the same
as an ordinary nut, can be used
repeatedly, fits any standard thread.

 

SS

 

SS

March 13, 1935

MICHIGAN

TRADESMAN

5

 

Essential Features of the Grocery
Staples

Sugar—Jobbers now hold cane gran-
ulated at 4.85 and beet sugar at 4.00.

Canned Fruits — California cling
peaches have been showing a some-
what easier tendency of late and stand-
ards are said to be offered at $1.45 and
choice at $1.50, Coast, for shipment.
However, pie grades are very scarce
on the Coast, with a good inquiry re-
ported for shipment from this and
other distributing centers.

Canned Vegetables—There has been
little activity in canned vegetables this
week and few developments of conse-
quence not previously noted. Prices
on spot goods are being very well
maintained and there are not so many
bargains to be had, even among the
clean-up lots. Down in the tri-states
tomatoes are showing renewed
strength on reports of frost damage in
Florida and prospects of a much
shorter pack there than last year. In-
diana spot tomatoes are likewise very
strong, with some grades and sizes
hard to find. New spring spinach
packing is expected to start generally
in a few days, some packers already
having begun operations. There has
been little change in the market.

Canned Fish—There has been some
talk of advancing Alaska red salmon
above $1.75 but it failed to materialize
last week. Probably sellers do not
want to do anything just at this time
to curb the movement of reds, and are
satisfied to take whatever profit there
is in the present price, relying on in-
creased volume of the Lenten season
to increase earnings. National Salmon
Week closed Saturday, but it is still
too soon to find out what degree of
success attended it.

Dried Fruits—The dried fruit market
is beginning to show some pickup in
activity in view of the coming Jewish
holidays. Jobbers and wholesalers re-
ported a fairly active business during
the closing days of last week with both
the local and interior trades taking
goods in increased volume. The local
market had been rather quiet of late
and the first evidences of its revival
are hailed as a happy augury of spring
recovery. Stocks here are not large;
in fact, some shortages exist and this
is likely to spur shipments from the
Coast. Among the items which seem
to be in better demand is apricots of the
top grades. Retail outlets had let their
supplies of top grade apricots get down
to a pretty low level and are now tak-
ing supplies. In spite of price differ-
entials, too, the top grades are moving
comparatively better than the lower
grades. Oregon prunes also are feel-
ing the impulse of the coming holidays
and, while the New York market on
Oregons has been consistently lower
than the relative Coast prices, the sup-
ply here has not been large and a fairly
well sustained demand would soon
stiffen the price structure. Raisins are
generally unchanged. The Coast mar-
ket reports a fair business for ship-
ment and first hands seem to be pretty
well satisfied with the signs of a better
spring movement. Packers have held
their prices firm in the face of a dull
market for shipment but they have

built up a feeling of confidence in dis-
tributing centers.

Confectionery Sales—Sales of con-
fectionery and competitive chocolate
products during January, 1935, were
valued at $16,697,185, compared with
$11,726,374 during the corresponding
month last year, according to reports
from 317 manufacturers made public
by the Commerce Department. The
volume of sales transacted during Jan-
uary, 1934, was “unusually large,” it
was stated, thereby making this year’s
increase doubly impressive.

Nuts—The market is expected to
show a little more activity in view of
the forthcoming Jewish holidays. Buy-
ers, however, are cautious in antici-
pating the demand and as usual there
probably will be a lot of last minute
orders. Prices are being fairly well
maintained and stocks of most varie-
ties are either short or moderate. Shell-
ed nut business is fair, but continues to
develop in spurts. Prices show little
change.

Olive Oil-—The olive oil markets
abroad are showing a somewhat
stronger undertone, but on account of
the uncertainty in foreign exchange
there is much hesitancy about buying
for shipment. Of course stocks here
are generally light and must be re-
placed, but importers are not buying
very much for later shipment. Prices
on the spot continue steady for oil un-
der the better established brands.

Rice—The rice market continues
very active here, with spot stocks mov-
ing out rapidly and the price structure
changing as higher priced rice comes
in from the South. There has been a
good volume of business booked by
the grocery trade and yet the large
buyers, such as some of the chains and
cereal manufacturers have not as yet
covered their requirements very far
ahead. Passage of the present rice bill
in the Senate would undoubtedly bring
about this desired result, and as it had
been proposed to make the amend-
ments effective around March 15, there
is certainly not much time to lose, if
the full effect is to be gained. The im-
position of a processing tax, a com-
pensating tax on imports, and a modi-
fication of restrictions on exports in
order that they may meet world com-
petition, should provide a basis for
covering, requirements for the rest of
the present season.

—_+ +

Review of the Produce Market

Apples—Jonathans, $1.50; No. 1
Spys, $1.50 and $2; Baldwins, $1.50.
Artichokes—90c per doz.
Bananas—5c per lb.
Brussels’ Sprouts—20c per qt.
Butter—Creamery, 32c for cartons,
31%c for prints, 31%4c for extra in tubs.
Cabbage—$1 per bu. for white, or
red; new, 80 Ib. crate, $3.50.
Calavos—$2.25 per case from Calif.
Carrots—Calif., 55c per doz. bunches
or $3.10 per crate of 6 doz.
Cauliflower—$1.85 per crate for Calif.
Celery — Florida, $3 per crate; 12
stalks to bunch, 45c,
Cranberries—$4.50 per 25 Ib. box.
Cucumbers—Missourji extra fancy,
$1.35 per doz.
Dried Beans—Michigan jobbers pay

as follows for hand picked at shipping
stations:
€: HP. from farmer. - 2.2262. $2.75
Light Red Kidney from farmer__ 4.75
Dark Red Kidney from farmer__ 5.75
Light Cranberry —--- = 5.10
Dark Cranberry -..- 4.10
Eggs—Jobbers pay 13c per Ib. for all
clean receipts. They sell as follows:

Large white, extra fancy--__---- 25%c
Standard fancy select, cartons__--23%c
Current receipts’. 22. | 22Yc
Medi (0s 22%c
Cheeks 2 eo 21%ec

Garlic—15c per Ib.

Grape Fruit — Florida,
sizes; Texas, $3.25.

Green Beans — $2.50 per hamper for
Florida.

Green Onions—Chalots, 45c per doz.

Green Peas — $2.75 per hamper for
California and Texas.

Green Peppers—50c per dozen for
Florida.

Honey Dew Melons-—$2.50 per case.

Kumquats—18c per qt.

Limes—21c per dozen.

Lemons—The price is as follows:

$3 for all

$600 Suukistec 232) 0 $4.00
$00 Sunkist 025 22 4.00
300 Red Balls) 2 0). 3.50
S00 Red Ballets. 3.50
Lettuce — In good demand on the
following basis:
California, 4s and 5s, crate__---- $2.75
Heats hot houses 222 2) 6c

Mushrooms—33c per box.

Onions—Home grown, $2.15 for yel-
low or white.

Oranges—Fancy Sunkist California
Navels are now sold as follows:

 

W26 i eee $3.25
150) 3.50
B76) soe 3.75
7) a ee 4.50
216) oe 4.50
7a 4.50
288 4.50
S2e ee 4.50

Red Ball, 50c per box less.
Florida oranges in half box sacks
are sold as follows:

 

Zo) ee eee $1.75
Ae 1.75
250 1.75
288 1.75

 

Parsley—30c per doz. for hot house.

Potatoes—Home grown, 35c per bu.;
Idaho, $2.50 per 100 !b. sack.

Poultry—Wilson & Company pay as
follows:

Heavy Springs =. 19c
Eleavy, Howls |o2.-020.2 1) 3 18c
Hight Howls 250.60) 15¢
Turkeys: 20520 17c
Geese, 22 llc

Radishes—Hot house, 25c per dozen
bunches.

Rhubarb—45c for 5 Ib. box.

Spinach—$1.75 per bu. for Texas.

Squash—2%c per lb. for Red or
Green Hubbard.

Strawberries—l6c per pint for Flor-
ida.

Sweet Potatoes -— $1.75 per bushel
for Jerseys.

Tomatoes—Hot house, $1.50 for 8
lb. basket; Florida repacked, $1.60 per
10 1b. boxes.

Veal Calves — Wilson & Company
pay as follows:
ancy 2g 12%c
Good 09c

 

Wax Beans—Florida, $2.65 per ham-
per.

—_—
Glassware Discount Dropped
Prices on stemware were advanced
approximately 10 per cent this week
through the elimination by the industry
of the so-called quantity discount
allowed by producers to volume dis-
tributers. The quantity discount, ac-
cording to manufacturers, had degen-
erated in the last two years to a gen-
eral discount to all buyers regardless
of the quantities ordered. Elimination
of the concession, in effect, raises the
prices of all types of stemware to ail
‘buyers. Glassware producers explained
the regulation applied alike to chains,
jobbers and individual retailers.

a
Dressy Suit Trend Gaining

While the swagger and man-tailored
types of suits are meeting with some
favor, current reports indicate that the
dressy versions are making a broad-
ening appeal. Merchandisers say that
the man-tailored styles are most pop-
ular in the large cities. With respect
to swagger suits, it was pointed out
that many women bought these styles
last year and are now showing prefer-
ence for the dressy variety. In suits
retailing up to $29.50, coat lengths
ranging from 34 to 38 and even up to
40 inches are selling at retail. In the
higher grade suits the tendency ap-
pears toward the short jacket version.
Navy is ‘by far in the lead.

> --

We cannot build a great civilization
by lavish expenditures on even the
most desirable public works unless
concurrently we solve the problem of
clothing the bodies, feeding the stom-
achs, and freeing from fear the hearts
of the masses in and through the na-
tion’s business, industry, and agricul-
ture. The place to solve the economic
problem is at the source where poli-
cies respecting. wages, hours, prices
and profits are formulated. It is no
answer to permit an economic system
to play havoc with the lives of millions
and then step into the picture with
stringent taxes to take care of these
millions with the munificence of a
political Santa Claus. In the end, such
procedure will wreck the system that
must produce the wealth and sap the
self-respect of the millions who learn
to lean on the bounty of governmert.
—Glenn Frank,

>
Another new piece of kitchen equip-
ment provides an electric washing ma-
chine with automatic timer, a damp
dryer, ironer, clothes hamper, work
table, food mixer, extra electric out-
let and wiring for radio, all in one
compact cabinet.
—_>> > ___
A new motor-driven ice cream freezer

operates in the ice-cube compartment
of the automatic refrigerator, shuts it-
self off when freezing’s finished. It’s
connected to an outside electrical out-
let by a thin flat cord passing under
the door.

—»+.—___

A new electric stove has an oven
built on the same principle as and
opening like a filing-cabinet drawer.
A slight pull opens the open and con-
tents can be viewed without stooping.

 

 

 

MUTUAL
INSURANCE

(Fire and Life)

Place of Loss Prevention in Mutual
Insurance

 

There is an old story about a colored
preacher who won a distinguished locai
reputation for his ability to make err-
ing souls see the light. One day he
was asked by a visitor for the secret of
his success.

“Well,’ said the old darky, “first I
tells them what I’m going to tell ’em,
then I tells them, then I tells them
what I done told ’em.”

The value of repetition is bringing
a definite realization of the funda-
mental purposes of mutual insurance
was well illustrated at the Savannah
convention. Starting with the slogan,
“The Policyholder First,” speaker
after speaker drove home truths that,
although never lost sight of or entirely
forgotten do become somewhat sub-
merged in details of daily routine. Per-
haps the most impressive to this mag-
azine was the constant reiteration of
the fact that a mutual insurance com-
pany has two great objectives, first, to
provide indemnity for loss at the low-
est possible cost, and second, to pre-
vent loss by every means within its
power.

The emphasis placed on fire preven-
tion by the mutual companies needs to
be placed in the spotlight at frequent
intervals. The work of the associated
factory mutuals in attacking the prob-
lem of fire loss in the large industrial
establishments is well known to the
public. Equally fine work in the fields
in which they specialize has been done
by the mill and elevator and lumber
mutuals, but not enough is heard
about it. The success of the mutual
companies in curbing losses in two of
the most hazardous classifications is a
tribute to the sound engineering and
inspection work which they inaugu-
rated and maintain. The dramatic
story of their early days, when co-
operation of the policyholders in carry-
ing through an intelligent program of
fire prevention was the difference be-
tween life and death, was graphically
told.

The importance of engineering and
inspection work in this modern day,
when the mutual companies are not
writing all lines of fire insurance, has
not been forgotten. The class mutuals
have carried into their general busi-
ness the same determination to make
a mutual risk a better risk, which was
the cornerstone of their early success.
The farm mutuals showed in all their
deliberations a very concrete appreci-
ation of the need for thorough inspec-
tion of all insured property and an iron
determination to see that serious haz-
ards are removed by their policy-
holders. The general writing mutuals
have in all their operations displayed
their zeal in living up to one of the
major tenets of the mutual plan.

The place of loss prevention work in
the program of a mutual company
found clear and forceful expression at
the Automative breakfast. The rising

MICHIGAN TRADESMAN

tide of losses in the automobile liability
field is of real concern to all company
executives. Mr, S. Bruce Black in his
address pointed out that the situation
cannot be remedied by repeated in-
creases in rate but only through co-
Operatives efforts between the com-
pany and its policyholders to reduce
accidents. The fine results already
achieved in lowering the loss experi-
ence of fleets, where drivers and me-
chanical equipment are subject to close
supervision, proves beyond the shadow
of a doubt that automobile accidents
are preventable by safety work. The
problem of how to reach the individual
driver and impress upon him his respon
sibility is a difficult one. The mutual
companies, with the experience and
technic gained in curbing other haz-
ards, have ‘both the qualifications and
the determination necessary to do the
job.

Insurance was defined by one speak-
er as “a practical device of civilized
man for protection of himself against
the exigencies of life.’ This defini-
tion is more exact than those usually
used because it is broad enough to
include the dual purpose of insurance,
the payment for loss sustained on olie
hands, the prevention of loss on the
other. All too often, insuring organ-
izations have devoted themselves en-
tirely to the first, on the erroneous
principle that they are merely financial
organizations for the purpose of col-
lecting premiums and paying losses
and that they are not concerned with
the amount of loss, so long as the
premium collected is adequate. Indeed,
some stock executives have gone so
far as to say that losses are a good
thing for the business, since they lead
to a larger volume of premium.

The mutual theory, as was clearly
pointed out at the annual convention is
directly opposed to such an attitude.
The mutual companies feel that it is
far better to spend a dollar or a million
dollars for loss prevention work than
to pay the same amount in indemnity
for loss. Since they do not hope to
make a profit out of the business, they
are not anxious to keep rates high or
sacrifice safety for volume. It is the
proudest boast of the mutual com-
panies that their activities have reduced
rates in those classifications in which
they have been most active, because
there has been a decline in loss due to
their efforts. It was on the firm foun-
dation of these principles that mutual
insurance was established and on them
it has won success.

—_>>+—___
Hardware Market Again Active

Buying continued active in the hard-
ware market this week as retailers
placed final orders for early Spring
merchandise. Many of the local stores
and those in near-by cities will open
seasonal promotions of garden tools
and accessories Monday and buyers are
busy completing purchases for the
events. In builders’ hardware and tools
demand was good, but was confined to
goods for immediate shipment. There
was a slight pick-up this week in orders
for marine hardware, but demand in
that line is not expected to open up un-
til late this month.

CHAIN STORE LICENSE LAW

 

It is Upheld by Michigan Supreme
Court

Michigan’s chain store license fee,
imposing taxes estimated at $1,000,000
annually on branch stores, was upheld
last Wednesday by the State Supreme
Court.

Under the decision, approximately
$700,000 in taxes held in escrow, will
become available immediately to State
uses. In addition, the cloud is removed
from taxes collected from non-litigants
amounting to $26,940 in 1933 and $144,-
469 in 1934.

Gov. Fitzgerald, in his message to
the Legslature, recommended that the
chain store license fee be dedicated as
a substitute for the ill-starred head
tax as a source of old age pension rev-
enue, He reiterated this purpose re-
cently.

“While the amount may
quate to do everything we would like
to do in old age pensions, the total
amount, $750,000 or more annually, is
just about fourteen or fifteen times as
much as the $40,000 produced by the
head tax, after costs of collection were
deducted,” Gov. Fitzgerald said. “The
chain store license fee is tangible rev-
enue and much more certain than the
head tax, with its huge delinquency.”

be inade-

Lawyers who have studied the Su-
preme Court’s opinion, written by Chief
Justice W. W. Potter and concurred
in by Justices Nelson Sharpe, George
E. Bushneil, Edward M. Sharpe, Louis
H. Fead, Howard Wiest and Walter
H. North, believe that it may have far-
reaching effect in establishing specific
tax precedents in Michigan and in in-
terpreting the rule of uniformity as ap-
plied to such proposals as a graduated
income tax.

Legislators have felt restrained from
enactment of a graduated income tax
in the belief that such a measure would
violate the constitutional mandate that
specific taxes must be uniform upon
the classes on which they operate. The
Court in this instance has approved a
graduated chain store license fee and
the steps of graduation.

The license fee, which undoubtedly
will be passed on to the consumer in
addition to the sales tax, fixes $10 as
the minimum cost for each of not more
than three branch stores, with a max-
imum levy of $250 annually for each
store in excess of 25. Among the liti-

March 13, 1935

gants whose injunction held up collec-
tion of the tax are the C. F. Smith Co.,
with 620 stores; Kroger company, with
857 branches, and A. & P. company,
with 817 branches in Michigan, Chain
drug stores, clothing stores, general
stores, etc., extend the exaction to
many other lines.

Although gasoline filling stations are
exempt, some question exists as to
whether the tax does not affect auto-
mobile sale agencies, used car lots, etc.,
which are closely linked in distributing
chains with varying degrees of inde-
pendent ownership.

The Court found no conflict between
the sales tax and chain store license
fee, holding that the first is a privilege
tax measured by the amount of busi-
ness done and the latter a license tax
upon the right to do business in more
than one store.

As to the merits of the measure, the
Court pointed out that public policy is
a matter for legislative determination.

On the question of whether it was

intended as a punitive measure, the
Court held:

“We may not enquire into the mo-

tives which actuated the Legislature
in the exercise of its taxing power.”
The tax has been fought energei-

ically by National chain stores because
the maximum is about the highest

levied by any state.

An appeal to the United States Su-
preme Court was foreseen Wednesday
after the Michigan Supreme Court an-
nounced a decision upholding the State
tax on chain stores.

A number of point involving the

constitutionality of the law from a Fed-

eral standpoint were raised in the loca

courts, and these would furnish

grounds for seeking a writ of error, it

was said.
At the offices of Butzel, Levin &
Winston, attorneys for several chain

store organizations, it was said the
“likelihood” of an appeal existed, but

that no

definite announcement could
be made.

An appeal, if taken, probably would
continue to tie up the $750,000 a year
receipts from the tax law, which are
now being impounded by the Secretary
of State.

———_+ ~~.

It isn’t the business you get. It’s

the business you hold, that counts.

 

 

 

Fremont,

MUTUAL

 

 

 

DON'T INSURE . .
for

FIRE or WIND
UNTIL YOU HAVE CONSULTED US

@
SOUND PROTECTION AT A SAVING
©

MICHIGAN BANKERS & MERCHANTS
MUTUAL FIRE INSURANCE CO.

Wm. N. Senf, Sec’y
SERVICE

 

 

Michigan

AND EFFICIENCY

 

 

 

 

 

, March 13, 1935 MICHIGAN TRADESMAN 7

 

 

 

 

STATUS OF CHAIN
STORE LICENSE.
PAYMENT

The following table shows the income Michigan has received from chain stores
under the law of 1933, chains of twenty and more stores; also increase in case

of the enactment of House Bill No. 53, introduced by Rep. Diehl, of Monroe.

 

 

 

Company No. of stores Present law 1933 Proposed law 1935 Added Tax
ge 858 $210,820.00 $414,330.00 $203,510.00
Gor... .._ 817 200,570.00 393,830.00 193,260.00
C.F. Senth Co... _.__ 620 151,320.00 295,330.00 144,010.00
F. W. Woolworth Co. ______ 77 15,570.00 23,830.00 8,260.00
S. S. Kresge Co. _ =. 75 15,070.00 22,830.00 7,760.00
Cunningham Drug Co.___-_- 64 12,320.00 17,330.00 5,010.00
Detroit Edison Co. ________- 56 10,320.00 13,330.00 3,010.00
tC. Pemy Ca. . 46 7,820.00 8,930.00 1,110.00
Consumers Power Co. __-___- 45 7,570.00 8,580.00 1,010.00
J4.8uerwCe,.. 39 6,070.00 6,480.00 410.00
H. A. Smith Stores___-_____ 30 3,820.00 3,830.00 10.00
Some ca... 29 3,570.00 3,580.00 10.00
Louis K. Liggett_________-_ 29 3,570.00 3,580.00 10.00
Singer Sewing Machine__ _ _- 26 2,820.00 2,830.00 10.00
Montgomery Ward & Co.___ 22 1,970.00 1,980.00 10.00
Holland Furnace Co. ___ ____ 21 1,770.00 1,780.00 10.00
Neisner Bros. ____________ 21 1,770.00 1,780.00 10.00
Sears, Roebuck & Co.______ 20 1,570.00 1,580.00 10.00
Father & Son Shoe Co._____ 20 1,570.00 1,580.00 10.00

$659,880.00 $1,227,320.00 $567,440.00

 

 

 

 

-
i
|
A
i:

AIR-CONDITIONING GAINS

What is recognized as the strongest
trend toward store modernization since
1929 is now getting under way in the
retail field.

With the outlook brightened by the
probability of favorable action by Con-
gress on the measure now before it,
which raises the total from $2,000 to
$25,000 or $50,000 which the merchant
may borrow under the Federal Hous-
ing Act for modernization, the indica-
tions are that expenditures ranging into
many millions of dollars will be made
during the next six months for equip-
ment ranging from air-conditioning ap-
paratus to new store fronts, lighting
fixtures, escalators, flooring and inte-
rior selling fixtures.

A survey during the week indicated
that the large as well as the smaller
stores are actively interested in mod-
ernization at this time. The move-
ment has gained such headway that
George Plant, manager of the store
managers’ division of the National Re-
tail Dry Goods Association, reported
the division will send out questionnaires
shortly to be used as the basis for esti-
mating the total expenditures involved.

Because of their numerical impor-
tance, the smaller stores are being en-
couraged to modernize their premises
and the Federal Housing Administra-
tion is particularly concerned with the
Stimulation of this type of moderniza-
tion. A report to it made by the Na-
tional Retail Dry Goods Association
indicates that about 75 per cent. of the
smaller stores throughout the country
need modernization. The administra-
tion is urging a nation-wide campaign
to “Modernize Main Street,” and is
urging the dramatization of its efforts
to stimulate business housing repair
and improvement by local committees
in the various parts of the country. The
latest retail census indicated a total of
1,500,000 stores in operation.

Many merchants are disposed toward
making improvements at this time.
Capital investments have been deferred
by many establishments since 1932, but
now both the profits and the sales out-
look are brighter. Some of the larger
stores find they can use their surpluses
to advantage and others encounter no
obstacle in arranging necessary finan-
cing. Smaller merchants, according
to present indications, will be offered
government aid through loans on a five
year payment basis.

The fact that modernization costs are
still on an attractive basis also enters
into the combination of factors under-
lying the trend. Labor costs are re-
garded as not unfavorable, and, while
building supplies show an advance, they
are not at the recent peak.

Air-conditioning stands at the top of
the list of large-scale expenditures
which many stores plan to make. The
trend is illustrated by the fact that the
entire store of William Filene’s Sons
Co., Boston, will be air-conditioned this
Summer, being the first large depart-
ment store to be air-conditioned
throughout. A number of leading stores
will air-condition their main and one or
two other floors, as will other leading
establishments throughout the country.
Chain and variety stores will continue
to increase the number of their air-con-
ditioned units, executives said.

MICHIGAN

Officials of the air-conditioning de-
partment of the General Electric Co.
believe that commercial air-condition-
ing installations this year will at least
triple those of last year if the present
rate of inquiries continues. They esti-
mate that the bulk of this year’s de-
mand will come from specialty and dry
goods shops, restaurants, chain stores,
drug stores and funeral parlors. Offi-
cials of the Carrier Engineering Cor-
poration voiced similar views.

H. S. Wherett, President of the Pitts-
burgh Plate Glass Co., estimated a po-
tential business of well over a billion
dollars exists in the field of moderni-
zation. He declared there will be at least
a 50 per cent. increase in the number
of small stores and shops which will
install new store fronts this year. He
said the demand so far has come prin-
cipally from the smaller shops, such as
meat and grocery stores, beauty and
apparel shops, restaurants and drug
stores,

He pointed out that aside from im-
proved business conditions, competi-
tion is forcing this type of improve-
ment, as it is the modernized shops
which attract neighborhood trade, and
when one merchant makes improve-
ments his competitors are literally
forced to do so.

A number of the larger department
stores throughout the country are giv-
ing increased attention to the problem
of handling store traffic adequately.
Installation of escalators and their use
for an increased number of floors in
order to facilitate customer attendance
and traffic on upper floors is gaining
headway, and reports indicate that
plans for numerous installations in the
near future are being developed.

A particularly heavy call is expected
for new lighting equipment, especially
for main floors of stores. Establish-
ments which recently have installed
such equipment have found direct,
tangible benefits in improved merchan-
dise turnover, comment of executives
indicated. ~

 

CLASH OF OPINION

More than the usual disturbance was
offered business sentiment last week by
the Johnson and Long radio speeches,
the Roosevelt gesture toward inflation
and the Senate enquiry into the NRA.
Speculative markets jumped on the
President’s declaration that prices are
still too low and slumped when he
quickly denied any hint of further
dollar devaluation.

General Johnson’s call for the spir-
ited co-operation which followed the
bank holiday and enactment of the Re-
covery Act probably failed to arouse
much enthusiasm among business in-
terests, who do not fool themselves
over the reasons for the sharp. upturn
in the Summer of 1933, when opera-
tions were rushed to avoid higher costs
under the codes. Accomplishments un-
der the NRA except in a few cases,
have not been sufficient to impress
practical business men, and impartial
observers blame vacillating policies of
the early administration.

In the attack upon the “lunatic”
fringes, therefore, the Johnson speech
lost some of its force against the eco-
nomic absurdities preached by Sena-
tor Long and Father Coughlin by rea-

TRADESMAN

son of the fact that: marked concessions
were accorded the Old Guard coterie
during his regime as NRA adminis-
trator. Artificial controls of many
kinds were approved at the instance of
those “who believe that’ property and
profits come first” and humanities no-
where.

These artificial controls are now what
the NRA is likely to abandon for the
most part. The plan outlined by Mr.
Richberg calls for dropping numerous
codes which do not cover interstate
commerce. Possibly the original NRA
program, which looked only to the
regulation of a few basic industries,
may prove to be the outcome of pres-
ent considerations.

 

 

TRADE GROUP REVIVAL

As a logical step in the event that
many codes are dropped and others
greatly modified, the revival of trade
associations is receiving attention in
business quarters. Some industries were
farsighted enough to continue their
group activities apart from the NRA
set-up, but many dropped them.

Under any new course in business or-
ganization, perhaps the trade associa-
tion might become a more vital agen-
cy than in the past. The government,
for instance, might plot the scope of its
action more definitely. Certainly, the
experience with artificial controls of
one kind or another should point to
the usefulness of association work
along such lines.

The new organizations, it is pointed
out, could devote themselves with most
profit to market research and develop-
ment and to education in costs and
pricing. This educational work should
be extended to the entire industry re-
gardless of membership, so that com-
petition, even though it were ruthless,
might at least understand what it was
doing. The board of such an associa-
tion should include customer, labor, raw
material and public representatives in
order that opinions might readily be
had on the product from the start until
its final purchase.

Before the depression there were a
few trade associations working along
such lines and paying high returns to
members. With all the experience that
has been gained in the meanwhile, their
number should grow to significant pro-
portions with the least encouragement.

 

STORES AND NRA

Under the strict interpretations of in-
terstate commerce which have recently
been handed down by Federal courts,
it is extremely doubtful that retail
stores would fall in that category.
Their business is distribution within a
very limited area, as a rule, and the
merchandise shipped to them over State
lines would correspond to the raw ma-
terials gathered by an industrial plant.

The question is, therefore, whether
they would continue to operate under
NRA codes in the event that the lat-
ter are confined entirely to those en-
gaged in interstate commerce. Whether
the vote at present would be for or
against such regulation is another ques-
tion.

The larger retail establishments
probably find definite benefits under
the NRA, since it restrains in some
measure at least those trade evils which

 

March 13, 1935

previously could not be controlled.
Smaller concerns are no doubt divided
in their views. Those who fear monop-
olistic competition see advantages in
the code, while a great many others
desire to continue or to get back to
sub-standard working and operating
conditions which yield them, they think,
their only chance of survival.

An influence of prime importance in
the attitude of retailers toward the
NRA is the labor organization move-
ment’ in the field. The stores have
escaped unionizing until recently, but
the tactics employed in these instances
may turn them away from the codes
despite other advantages.

 

DRY GOODS CONDITIONS

Weather conditions again restricted
retail trade. Earlier in the week Spring
apparel responded to promotional ef-
forts, but the storms nipped: off this
demand and sales dragged. Main-floor
features and home furnishings attract-
ed the principal business.

Thus far the month’s trade in this
area has been running about 7 per cent.
under that of a year ago. This loss will
grow as the month goes on, because
o the comparison with the pre-Easter
business of last year and also because
of the fact that there is one less busi-
ness day this year.

The first mail-order-chain system to
report on February recorded a gain of
16 per cent., which was somewhat less
than the January increase. Scattered
chain store figures appeared and indi-
cated that the month’s results were un-
der those in the previous period.

In addition to other influences which
have been previously described, such as
the rise in food costs and larger sales
of automobiles, retail conditions are
undoubtedly affected by the uncertain-
ty which has lately crept into the busi-
ness outlook,

Wholesale merchandise markets re-
port somewhat better activity. In the
apparel lines this is traced to the open-
ing of new lines for late Spring and
Summer. The few warm days brought
re-orders on seasonal goods. Dry goods
jobbers, however, have practically de-
serted their markets due to enlarged
mill stocks and softening prices.

 

FEAR LOWER SHOE SALES

Seriously concerned over the inroads
the sharply rising food prices are mak-
ing into family budgets, leather and
shoe executives revised their estimates
last week of shoe production for this
year. While as yet it is impossible to
measure the actual effect of the in-
creased food costs, executives felt they
might cut some 5 per cent. from shoe
sales, which would amount to about
17,000,000 pairs.

The Tanners Council of America,
which has a statistical bureau closely
watching developments in the field, has
followed the higher trend in foods since
the first of the year and warns tanners
to keep constant check on their opera-
tions, because of the distinct possibili-
ty that shoe output will not come up
to expectations. The February decline
in production of some 10 per cent.
might not be an actual reflection of the
higher food expenses, it was thought,
but nevertheless, retail sales will have
to be watched very closely.

 

 

March 13, 1985

MICHIGAN TRADESMAN

 

9

 

OUT AROUND

 

Things Seen and Heard on a Week
End Trip

I certainly have every reason to. be
gratified over the hearty response I
have received to the appeal I have made
to National and state associations in
behalf of the amendment to the Clay-
ton law which is championed in the
House of Representatives by Con-
gressman Mapes of Grand Rapids.
Among the National organizations
which have notified me that they are
already at work on the matter through
their legislative committees at Wash-
ington and are in close touch with
Representative Mapes are the follow-
ing:

National Retail Hardware Association

National Retail Dry Goods Association

National Retail Druggists Association:

National Implement Dealers Associa-
tion

National Retail Grocers Association

National Retail Shoe Retailers Associa-
tion.

Many state associations are also up
in arms and are doing much effective
work.

Tf the retail merchants of America as
individuals do their full duty it would
seem as though we could not fail to
accomplish what we had undertaken to
bring about for a dozen years. This
would be even more effective in put-
ting the chains out of existence than
the sweeping decisions we are securing
in higher tribunals of the land in the
license taxing line. No matter how
drastic the actions of the legislatures
are the state supreme courts invari-
ably place the stamp of legality on the
enactments and when chains take ap-
peals to the Supereme Court of the
United States they stand no show
whatever. We have certainly gotten
the chains on the run.

 

With the chain store in the scrap
heap, the question naturally arises,
“What will come up to take the place
of the chains?” Some think that the
so-called canners supply stores will
undertake to occupy the field of the
discarded and discredited chains. They
may undertake to supplant the chains
but they will have less advantages than
the chains had when they started out
to capture the trade of the independent
merchants and run them out of busi-
ness. They will face the drastic deci-
sions and legislation the independents
have accomplished during the past
twenty years, largely through the as-
sistance and encouragement of the in-
dependent food trade journals. Fifteen
years ago we had fifty such periodicals.
The actions of many food manufac-
turers in catering to the chains and
gradually undermining the independent
merchants have reduced the number of
food publications worthy the name to
nine.

 

I have great respect for a man who
stays on his job long enough to know
what he is at, what can be done and
what cannot be done. On the contrary,
I take little stock in the editor whose
experience is limited and whose judg-
ment is quite likely to be warped by an
unfortunate mental condition. One of
the most valuable representatives in

the former class is Elton J. Buckley,
who has directed the editorial depart-
ment of the Modern Merchant and Gro-
cery World, of Philadelphia, for many
years. Whenever he writes anything
about a topic he illuminates it by his
wonderful grasp of the subject, supple-
mented by his superb descriptive abil-
ity. I never read anything he writes
about a topic in which I am interested
that I do not feel thankful to him for
pointing the way, because when he dis-
cusses a subject he does it with such
breadth and comprehension that I feel
I have received all I am entitled to
know about it. As a case in point, I
am pleased to be able to reproduce the
following paragraphs describing his
opinion of House Bill No. 5062, which
is being championed in the House of
Representatives at this session of Con-
gress by Congressman Mapes, of Grand
Rapids, and which should be promptly
and heartily supported by every inde-
pendent merchant in America.

If I correctly interpret the new
law which the Federal Trade
Commission is asking for, as a fol-
low-up of its recent investigation
of chain store practice, | am in
favor of it and the entire retail
grocery trade ought to be in favor
of it.

My understanding of the new
law is this: The Clayton anti-mo-
nopoly act now allows a seller to
sell different customers at different
prices, to cover differences in
quality, grade or quantity, any
one of which of course may rea-
sonably account for a difference
in price. The Commission wants
this provision eliminated, and asa
substitute for it, it proposed mere-
ly a prohibition against “‘unfairly
or unjustly’’ discriminating be-
tween different buyers. This
would leave every such transac-
tion open for investigation.

The point is this: With their
greed for all sorts of secret and
preferential advantages, the chain
stores and certain manufacturers
have been carrying on deals by
which a chain would be given a
highly preferential price. If the
individual grocery trade found
that out, and complained, the
manufacturer would say “‘But the
chain bought a specially large
quantity.’’ Plausible enough on its
face, but it has been found that in
many of these deals the extra
quantity that the chain bought was
nowhere near large enough to jus-
tify the discount. In other words,
it was just another piece of illegal
preference exacted by the greedy
chains, with the dishonest excuse
of “‘quantity price.’’ The Federal
Trade Commission turned this up
on its chain store investigation
and now asks a way of stopping it.
I hope it gets it.

 

East Jordan, March 11—I am satis-
fied with the amount of business I am
doing, as I have had an increasing
business for the past four years. While
I am satisfied with my business (and
do not care for any more) I do not see
why I would have to close my trap
completely, about conditions in the out-
side world. I know several merchants
in this town who are not receiving their

share of business and if anyone should
take it up with Lansing or their own
respective county FERA officials it
would be up to them and not me. I
feel that I. am white, 21 and an Amer-
ican and have a right to talk or write
about conditions if I like. Again, Mr.
Stowe, I read about chain stores in
your paper. I would like to state that
personally I enjoy this kind of com-
petition. I hope the chains are never
put out of commission. They make
better merchants than ever of us all.
Who wants to go back to the old saw-
dust box and cracker barrel which
every grocer used to have to keep
handy for his customers’ use. Who
wants to go back when you would have
to stop in the place and open the door
to see if the place was open for busi-
ness, as the windows could not be seen
through? Who wants to go back to
the flower pot days when people
thought the place was a greenhouse
instead of a grocery? Who wants to go
back to the days when everyone called
you by your first name, instead of Mr.
and when he wanted money would
come to you for help? Who wants to
go back to the high boot days when
you would have to wear boots to go
into the store on account of the corrup-
tion on the floor?

Chain stores have made merchants
of a lot of men. I hope they are here
to stay. If a man goes out of busi-
ness it is not on account of the chain
stores, for the chains only get a por-
tion. There is still lots of business to
get and go after if you only know how.
Mr. Stowe, I have made a bet that you
will not print this letter, and if you
want to bet I still will bet with you,
and dare you to put this in your paper.
Regardless of what you say, I would
like to know which one of the two
men you recently mentioned in your
Out Around department is a lifter and
which one is a leaner. To me they are
both good men. One with the idea and
the other with the determination to get
it through and they work together. One
did not wait for the other, but they
worked together for an end. Of course,
I did not have a right to have an idea,
for someone else to go ahead with, I
should handle everything myself, for
the good of everyone but myself.

Remember, now I bet with you if you
like and you hold the censor that you
will not print this, I will bet a good
black cigar and we can buy the cigar
some other place, too, for I am not
looking for business.

R. K. Gunther.

 

Regarding the person I had in mind
in writing about lifters and leaners in a
recent paragraph in Out Around I
beg leave to state I had in mind types
instead of particular individuals.

I devoted much time to secure a
memorandum of the amount of license
tax now in the hands of the state,
without result. Evidently Manager
Hammond, of the Michigan Retail Dry
Goods Association, noted my predica-
ment, because he kindly sent me the
very comprehentive compilation which
appears on page 7 of the Tradesman.
Thanks to Mr. Hammond.

Mr. Gunther was evidently not on
earth when the A. & P. started their
first stores. They were filthy, gloomy
and very uninviting. They ultimately
learned something from the indepen-
dent stores which were conducted along
sanitary lines. In doing this they went
to the other extreme, so far as appar-
ently cleanly stores are concerned; but
they continued the maintenance of dis-
honest practices which have made the
name of chain stores a byword and
sham.

By the way, Manager Hammond
writes me that some of the leading
members of the House Committee on
Taxation are favorable to the Diehl bill
which practically doubles the tax on all
chain stores in excess of thirty. The
names of those friendly to the bill are
as follows:

Vernon J. Brown,Mason

Fred C. Holbeck, East Tawas

James W. Helme, Adrian

James K. Jamison, Ontonagon

Joseph A. Long, Milford

Albert J. Wagner, Mt. Clemens

Chas. P. Adams, Howell

Joseph V. Coumans, Bay City

1607 Second St.
Casper J. Lingeman, Detroit,
Grosse Pointe Shores.

They may be addressed at Lansing,
care of House of Representatives. Get
in touch with the members from your
own district and address other com-
munications to any members of the
Committee on Taxation with whom
you are acquainted and especially to
Hon. Vernon J, Brown, chairman.

 

The world saluted Mr. Justice
Holmes as the first jurist and first gen-
tleman of his time, but the world a
century hence may well honor him best
as a great philosopher, whose creative
thought chanced to be channeled into
law. At once creed, authobiography
and epitaph is a passage from a speech
he made to Harvard students years
ago: “No man has earned the right
to intellectual ambition until he has
learned to lay his course by a star
which he has never seen—to dig by
the divining rod for springs which he
may. never reach .. . To think great
thoughts you must be heroes as well as
idealists. Only when you have worked
alone—when you have felt around you
a black gulf of solitude more isolating
that that which surrounds the dying
man, and in hope and in despair have
trusted to your own unshaken will—
then only will you have achieved. Thus
only can you gain the secret: isolated
joy of the thinker, who knows that, a
hundred years after he is dead and for-
gotten, men who never heard of him
will be moving to the measure of his
thought—the subtle rapture of a post-
poned power, which the world knows
not because it has no external trap-
pings, but which to his prophetic vision
is more real than that which commands
an army.”

 

Dr. Preston Bradley, the greatest
preacher in the entire West, recently
warned the business men of Chicago,
represented by the Chicago Associa-
tion of Commerce, that the United
States is facing communism, and that it
is up to them to halt the “red” govern-
ment.

 

Dr. Bradley declared that the people
of the Nation are ready to listen to the
Huey Longs and their philosophy, and
warned that they can outvote the busi-
ness men two to one. The answer, he
added, is for those “who have the
power, the control, the money, the
press and the radio,” to stop doing the
things that make communism possible
in America.”

(Continued on page 23)

 

 

FINANCIAL

The Valley cf Indecision

It is getting harder every day to tell
the friends of the NRA from its foes.
Senator Hastings challenges “anybody”
in the Senate to defend the NRA and
there is silence. Is this because the
NRA has no friends, or is it because
Senators can no longer make up their
minds about it? A popular compro-
mise in the last few months has been to
be for the “good features” and against
the “bad features.” But now fewer
and fewer of those who have to make
the decision seem to be sure which are
which, or how to get rid of the second
without losing the first. Meanwhile the
weekly downpour of court decisions de-
claring this or that part of the NRA
unconstitutional must be making both
Senators and administrators wonder in
their secret hearts whether it is worth
while going to a great deal of intellec-
tual and physical pains to construct a
new 1935 model NRA which may only
have its wheels kicked from under it by
the Supreme Court.

This attitude seems to account for
much of the vagueness in the current
official discussion of NRA _ revision.
Senator George, ignoring the decisions
of the judges, would require all indus-
try to agree to minimum wages, max-
imum hours and the abolition of child
labor, but holds that otherwise all
codes should be “voluntary,” as there
is not enough sentiment in Congress to
have a law compelling industries to
enact codes. But this fails to answer
some of the main questions about NRA.
Will or will not industries under “vol-
untary” codes be permitted to con-
tinue price-fixing and production con-
trol? Suppose two-thirds of an indus-
try wants a code and the other third
does not. If the dissenting third held
out, the code would probably break
down. A “voluntary” code for two-
thirds of the industry could not be
established unless the remaining third
were subjected to a “compulsory” code.

The same type of vagueness appears
in the testimony of the NRA’s sup-
posed best friends. In his list of Sev-
enteen Point, which he _ presented
to the Senate Finance Committee
yesterday, Mr. Donald Richberg also
recommends the continuance of com-
pulsory labor regulations on hours and
wages. In Point Two he recommends
that “the act should be extended sub-
stantially in the present form for two
years.” This at least seems clear
enough, but its meaning is thrown into
doubt as soon as one has reached Point
Four, which holds that codification
should be limited to those trades and
industries actually engaged in inter-
state commerce, or affecting it so sub-
stantially that the establishment and
enforcement of standards of fair com-
petition therein are necessary for the
protection of interstate commerce.”
This might be taken to mean almost
every trade and industry or only a few.
If such language as this were written
into the law, it would obviously lead
to endless disputes in the courts con-
cerning which manufacturers were ac-
tually engaged in interstate commerce
and which were not.

The friends of the NRA are
. half-hearted. They act like peo-

 

‘

MICHIGAN TRADESMAN

ple who have a tired bear by the
tail and are not sure whether it is
safe to let go or not.—New York
Times.

—_~222___
Putting on the Brakes

The past week has brought fur-
ther reports of slackening enforce-
ment of food and grocery distrib-
uting codes in several sections.
This continued let-down thus far
has been caused principally by the
delay in providing operating
funds for 1935 due to the pro-
longed holding back of final ap-
proval of the national authority's
budget for the current year.

The week’s developments with
regard to the future of the NRA
program, however, were far from
reassuring and were not conducive
to heightened enthusiasm for code
observance.

The definite indication that the
only condition upon which Con-
gress will approve continuation of
the NRA program will be placing
of trade codes on a voluntary ba-
sis was regarded by some in the
trade as sounding the death knell
for many of the fair trade practice
provisions of the wholesale and re-
tail grocery distributing codes, al-
though further clarification ex-
pected from Washington to-day
may change this viewpoint.

The suggestion by Donald Rich-
berg that Congress in providing
for the setting up of voluntary in-
dustry codes should set standards
that include clear and practical
definitions and prohibitions of
monopolies and monopolistic
practices, however, indicated the
probability that some of the basic
prohibitions of grocery industry
codes would be continued.

Equally promising, from the
standpoint of the trade, was the
recommendation that the present
exemption from the provisions of
the anti-trust laws should be re-
stricted and defined so as to pro-
vide “‘that co-operative activities,
legalized by code provisions, shall
be lawful only when the codes
themselves have been written in
compliance with the anti-monop-
oly requirements of the act.”

This latter recommendation, if
adopted, would provide a clear
guide for the industry in formu-
lating any co-operative measures
it might desire to undertake for
the preservation of legal fair trade
practice provisions in a voluntary
code under the proposed re-
vamped NRA set-up.

 

Chain Tax Development

The week’s news held little
consolation for the corporate
chains in the way of favorable
developments in the anti-chain
tax drive.

Michigan’s Supreme Court add-
ed to the general gloom of the
chains over the tax outlook by up-
holding the constitutionality of
that State’s steep chain tax law.

From Iowa came the news that
retail grocers, in co-operation with
their jobbers and wholesaler and
retail merchants in other lines,

were lining up solidly behind the
Herrington - Burlington substitute
chain store tax bill, which is a
double-barreled affair, providing

. for both a sales tax based on vol-

ume of sales and a graduated store
tax levy based on the number of
units operated under one owner-
ship.

Independent grocery trade in-
terests in a number of other West-
ern and Southern States, notably
Kansas, Texas, Missouri, Missis-
sippi and Oklahoma, were push-~
ing their drives for multiple store
tax laws in their respective States.

= _~7eo

World Stabilization Prospect

The declaration by Finance
Minister | Germain-Martin of
France that an international mon-
etary conference should be called
brings into prospect an early stab-
ilization of the pound and other
leading currencies that have aban-
doned the gold standard.

If Great Britain and France can
agree, there is good reason to be-
lieve that the world at large can
resume, where it left off in London
in the summer of 1933, the effort
to abate economic nationalism
and bring about a revival of the
flow of goods and capital be-
tween nations.

However, disappointment along
these lines has been so frequent
that a great deal of skepticism pre-
vails. Bankers feel that the skill
and deftness of the preliminary
negotiations will be the crucial
factor in determining the likely
success of the French invitation to
stabilize currencies and _ revive
business through international co-
operation.

Seon Oe See
Dislike Transfer to Trade Com-
mission

Code officials generally feel
that the proposal to transfer ad-
ministration of NRA codes to the
Federal Trade Commission would
entail a period of confusion com-
parable to that which prevailed
when NRA was first organized.

The transfer of code adminis-
tration to the commission, it is felt,
would compel various trade rep-
resentatives to appear before a
new set of officials who will prob-
ably be unacquainted with many
of their specific problems. Thus,

 

All Issues
CONSUMERS POWER
PREFERRED
BOUGHT—SOLD—QUOTED

 

Buying and Selling orders executed
All listed and unlisted Stocks and Bonds

Your Inquiries Invited

ROGER VERSEPUT & CO.

Investment Bankers—Brokers
813-816 MICHIGAN TRUST BLDG.
GRAND RAPIDS Phone 8-1217

 

 

 

March 13, 1935

the experience gained by the pres-
ent NRA administrators would be
largely sacrificed.

Also, the powers of the Federal
Trade Commission would have to
be expanded appreciably, if the
work is to be done effectively. Ex-
perience with the rules of fair
practice promulgated by the com-
mission before the adoption of
NRA demonstarted that they were
of little value without effective en-
forcement.

While some feel it may prove
desirable eventually to combine
the activities of the two regulatory
bodies to avoid conflict, more ex-
perience is held desirable before
this is attempted.

so vse —_
May Pack Frog Meat

Minnesota as the home of a new
food industry, the raising and can-
ning of giant bullfrog meat, was
pictured for members of the Min-
nesota House Monday. The utili-
zation of northern swamp lands
for the produdction of the giant
frogs, weighing approximately
two pounds, is proposed, says the
St. Paul Pioneer-Press.

Speaker George W. Johnson of
Duluth is author of the bill re-
quired for the new industry be-
cause the present law prohibits the
shipping from the State of either
frogs or frog meat. Preservation
of frogs for bait is assured as that
type would not be exported.

——_++>—_

Death

I do not feel that Death

Is mere a celibate

Amidst the conjugality of man
But that it truly hath—

Afar from wizzened fate—
Full fitness in the plan

That contemplates the goal
For every living soul.

And so I cannot dread

In life the avenue

Wherein I may be led

For there doth follow through

A summum bonum—the which

Doth circumscribe each hour

With an on-going power;

And Death makes victory won

In man’s great Marathon.
Charles A. Heath.

—__ oo
Knowledge in order to be fully val-
ued should be kept in the back room
occasionally and not constantly dis-
played on the front porch.

 

x» West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful
services . . .

OLD KENT
BANK

2 Downtown Offices
12 Community Offices

 

 

J. H. PETTER & CO.

INVESTMENT BANKERS

GRAND RAPIDS
Phone 9-4417

MUSKEGON
Phone 2-3406

 

 

March 18, 1935

MICHIGAN TRADESMAN

11

 

SUCCESSFUL SALESMEN

Arthur N. Borden, Representing
United Hardware Mutuals

Arthur N. Borden was born in Os-
wego, N, Y., Feb. 1, 1877. His antece-
dents were English on his father’s side
and French and German on his moth-
er’s side, When he was 3 years of age
the family removed to Cleveland, where
Arthur resided for about nineteen years.
He attended the public schools as far
as the eighth grade, when he completed
a business course at the Spencerian
Business College. He then entered the
employ of Wm. Taylor, Son & Co.,
wholesale hardware dealers, with whom
he remained about a year. He then en-
gaged in the show business, becoming
one of the North Brothers, comedians
who covered many states from Ohio to
the Pacific coast, including Winnipeg
and the Canadian Northwest. He con-
tinued to pursue this profession for six
years, when he decided to leave it for a
business career. His first employment
after retiring from the show business

 

Arthur N. Borden

was with John W. S. Pierson & Co.,
hardware dealers at Stanton. After
three years behind the counter, he went
on the road for D. M. Osborne & Co.,
who are now a constituent of the In-
ternational Harvester Co. He remained
with this house three years, covering
Central Michigan in the meantime.
During this period he was a member of
the Carson City Distributing Co. Lik-
ing the hardware trade better than the
implement business, he resigned his
position with the Osborne Co, to take
a position with John W. Hallet & Son,
hardware dealers of Carson City. At
the end of two years he conceived the
idea of entering the profession of trav-
eling salesman and secured employ-
ment with the Fletcher Hardware Co.,
of Detroit. He represented this house
in Western Michigan for three and one-
half years, when he changed’ over to
the Shapleigh Hardware Co. of St.
Louis, with whom he remained about
five years. He then engaged to cover
Texas for the National Brass Co. His
territory was subsequently changed to
the Chicago and Wisconsin trade. He
then formed an alliance with Foster,
Stevens & Co., with whom he remained
a year. He then went with the Grand
Rapids Hardware Co. for two and a

half years. Ill health then compelled
him to confine his services to commis-
sion houses for three years. He then
returned to Foster, Stevens & Co.,
where he remained until May 1, 1934,
when he accepted an offer from the
United Hardware and Implement Mu-
tuals to represent them in twenty-five
counties in Western Michigan.

Mr. Borden was married July 1, 1896,
to Miss Cloe May Chapin, of Stanton.
They have three sons, aged 36, 31 and
29 respectively, and one daughter 27
years old. All are married and live
in this city. Four grandchildren have

been added to the family circle. The
senior Bordens reside in their own
home at 518 Fuller avenue. Mr. Bor-

den attends the Plymouth Congrega-
tional church and formerly sang tenor
in the church choir. He is a charter
member of Malta Lodge F. & A. M.,
and is affiliated with Columbia Chap-
ter. He has no hobby except his lik-
ing for base ball. He has never played
a game in his life but is one of the
most enthusiastic fans in the city. He
attributes his success to hard work but
those who know his methods of work
insist that a delightful personality and
a charming conversational capacity are
quite as much to be credited with his
success as persistent effort.

Mr. Borden has never held any pub-
lic office except that of constable at
Stanton, to which he was unanimously
elected. He joined the U. C. T. in 1910
and was elected Page the second year
he was a member. He subsequently
filled all the officers up to that of Se-
nior Counselor, to which he was elected
in the spring of 1916. His administra-
tion was marked by a brilliancy of
achievement which is still a happy tra-
dition of the order.

As a story teller Mr. Borden is one
of the best in the ranks of the frater-
nity. His varied experience on the
stage gave him a vocabulary, a clear
enunciation and a self possession which
enable him to put over any clean story
in such a way that it appeals to the
hearer with telling force. On account
of his ability to “think on his feet,” his
services are in constant demand, espe-
cially on the occasion of improptu gath-
erings where it is necessary to assem-
ble and present ideas quickly and ef-
fectively. It would be as easy to catch
a weasel asleep as it would be to catch
Mr. Borden at a time when he could
not say something worth hearing in an
exceedingly pleasing manner.

———_+-~+___
Rest and Recreation in Bermuda
Comptailer gets more and more

rested the longer he stays in Bermuda.
More and more he begins to feel like
a new man, The peace of the isles of
rest pervades his mind. He wonders
what other people from Michigan think
of Bermuda. Comptailer talks to H. J.
Dawson, of Dawson & Long, from De-
troit. Mr. Dawson says: “This is my
first trip to Bermuda, but you can rest
assured it will not be my last. It is the
greatest place East of the Mississippi
for an honest to goodness vacation and
real rest. The sea voyage is wonderful,
the hotels are grand, and everybody is
so kind that you certainly want to come
again.” Comptailer is so pleased with
this expression that he talks to Mr.

and Mrs. Paul L. Proud, of Ann Arbor.
Mrs. Proud said: “This is the first
vacation Mr. Proud has had where he
really looks rested. We are coming
back and bring our friends. More peo-
ple from Michigan should come to
Bermuda.”

One | bright
starts to explore.
the cleanness of the atmosphere. Rid-
ing his bicycle is a certain zest. There
is a great feeling that life has a new
reality. The world seems to be before
him in a new form. He feels bird-like
as he spins along. Free is he from the
tired worn cares of life. Truly a great
sport and such a nice way to get
around. These hard stone roads are
easy to ride and the little hills not too
hard to ascend. And what sport to
coast down! Around the bend in the
road Comptailer goes with the great
sea lashing at the mighty rocks just
to his left. For Comptailer is now at
Somerset. Yes, with its
beauty so smothered among the islands
that the ripple of the water adds to its
grandeur . He talks with a native fish-
erman who shows him the big hooks
without an eye used in deep sea fish-
ing. He hears great fishing tales and
longs the day when he shall have the
opportunity to go deep sea fishing. This
is promised him.

morning Comptailer
He is imbued with

Somerset

Comptailer is fortunate to be a mem-
ber of a sailing party. Such a day with
clear blue sky and just enough sea to
make sailing a delight. Every Bermu-
dian is a born sailor if there ever was
one. And such a close-up panoramic
view did he get as they sailed over the
Great Sound. He remembered his first
impressions again as he stood on board
the deck of the Monarch of Bermuda as
she bore him to these isles of rest and
peace. And with all the good things to
eat that go with a sailing party, to say
nothing of such fine company Comp-
tailer marks this down as just another
great day in this fortunate experience.

To the Frith home Newstead in Page
he is invited for a tea. Comptailer hears
a lovely poem, part of which he copies
down:

If you are so weary,

And life has lost its glow,

I know a fairy island,

And it’s there you should go.

Have you seen its purple blossoms,

Its white houses set in green?

The azure of its waters

Is like some mad artists dream.

And as Mrs.
man sits down to the piano to accom-
pany Mrs. Heywood Lee, everybody
gives breathless attention. They know
that Mrs. Mossman is an accompanist
who would attract the critical music
lovers and delight the hearts of any
audience, Mrs. Lee with her Bermu-
dian blue eyes, winning smile and song
bird voice has won the hearts of every

Alexander H. Moss-

one who has heard her on the islands.
Deeply does Comptailer, as do all the
rest, enjoy these Spanish and Russian
folk songs which Mrs. Lee knows how
to sing in a manner so expressive that
they seem to live with you for days
after. It is indeed an enjoyable affair.
And such tea and cakes and goodies!
Next day the great Queen of Ber-
muda sails. Comptailer is there, the
guest of friends at a good-bye party.

Should he go with them? Oh, no, for
there is much left yet to see and hear
about in Bermuda. As the giant leaves
her pier a shout goes up from the
crowd, followed by a lot of very good-
natured laughter as “Chubby,” the pop-
ular clerk of Gosling Breothers, is be-
ing lowered over the side by a long
rope to the waiting speed boat below.
Apparently he interested in
bidding good bye to a lot of people on
the top deck to whom he had sold many
cases of good Scotch, wines and liquors
at such low prices that he did not hear
the last call of “all ashore.” At any
rate, everybody says that this is the
only time a man was ever hung and
came out alive and “Chubby” adds that
though every sailor has nine lives, he
is not going to try it again.

Was SO

Comptailor decides to move up to the
Northeast end of the island. T. S. Tuzo
runs the Harrington House on Har-
ringtun Sound. She was born on the
island and knows very well how to di-
rect one in this very interesting local-
ity. For we now come to a section
which is totally different from all the
rest. And so he becomes a guest of
Harrington House and will have much
vo tell you from that station.

R. C. Wigstaff.
Canners Withdraw Some Lines

With enough orders already booked
to assure them of a satisfactory volume
of business during the early part of the
season, several large packers in various
sections of the country have tempo-
rarily withdrawn offerings of new
packs of canned vegetables, according
to word received in the primary market.
They are expected to keep their books
closed on certain types of packs until
they are in a better position to judge
crop possibilities later in the season.
In an attempt to maintain volume,
some of the small canners have made
price concessions on supplies for the
new season, while a softening of spot
prices has also developed, due to a de-
sire of canners to dispose of old stocks
and force demand.

—_—_ 2 +—___
Old Age Plan Exemption

Exemption of 7,000,000 laborers, do-
mestics and transient workers from
the contributory old age pension sec-
tion of the economic security measure
was voted by the House Ways and
Means Committee. Change was recom-
mended by the Treasury due to high
cost of collecting contributions from
these groups. It was also decided to
start the compulsory old age annuity
tax at 2 per cent. instead of 1 and to
graduate it to 6 per cent. at the end
of twelve years. Employers and em-
ployes would divide the tax equally.

—_++ >

One in eight people die of heart
disease, one in seven of cancer and one
in six of apoplexy. Every one of these
is preventable and a curable disease if
had a
General Gorgas or some one of that
must have

reached early enough. If we
type who would
annual examinations, 50 per cent. of
those diseases would be caught in their
General Gorgas suc-

say we

incipient stages.
ceeded ‘because he had autocratic power
wanted to do in his

to do what he

fight against yellow fever.

 

 

12.

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President—Rudolf Eckert, Flint.
Vice-President—O. A. Sabrowski, Lan-
sing.
a. — Herman Hansen, Grand
A

‘Treasurer—O. H,. Bailey, Sr., Lansing.

Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; Paul
Gezon, Grand Rapids; Lee Lillie, Coopers-
ville; Martin Block, Charlevoix.

 

Some Fair Samples of Governmental
“Help”

San Francisco Grocers Association
meeting, February 25, was devoted
largely to discussion of various pro-
posed tax measures; and State Secre-
tary Hadeler indicated pointedly that
if such measures were not killed gro-
cers will be kept busy collecting taxes
and will not have opportunity to sell
groceries; which might be extended to
include: and will pay so many new
taxes that few can make any profit
from their business.

We frequently see politicians who
pose as the “grocers’ friend.” They
are strong for the little fellow and the
independent. But whenever said
“friendship”. seems liable to endanger
their own positions, it evaporates more
rapidly than 87 deg. gasoline ever did.

Example: The California Sales Tax,
Set at 2% per cent., but with admin-
istration so badly bungled that the
impost ranges up to 624 per cent.
Originally it was almost mandatory
that this tax should be passed on—the
“almost” coming in through the pro-
hibition against advertising that any
merchant would absorb the tax.

Now comes the new administration,
under Governor Merriam, badly in
need of more funds, and first proposal
is that the tax be advanced to 3 per
cent.; second, that it be absorbed al-
together by the retailer.

Now no grocers’ friends remain to
guard their interests, big-brother
fashion or otherwise; because those
‘boys fear voters’ sensitiveness to direct
imposts—and their soft jobs depend on
votes. Hence—well, you figure it out
for yourself,

Now, I have always regarded a sales
tax mandatorily passed on to the con-
sumer in plain figures so he can see it
as the one ideal tax in our present
circumstances; provided only that it
apply to everything. This because it
brings home to everybody that Gov-
ernment costs money and that all must
contribute to that cost.

No lesson could be more salutary
and none is more cryingly needed right
now, because one way to curtail bond
issuing and other reckless spending of
public money is to put the thumb
screws of direct cost on every citizen
—and keep them there, pinching di-
rectly so the realization may be daily
and hourly that nobody gets something
for nothing and that no government
ever is a Santa Claus.

If politicians were sincere in their
asseveration that they seek economy
in governments, they would see this
point and refuse to camouflage any
tax; but, as I say, those boys want
to keep their nice jobs, regardless of
‘any other interest, cost or danger.

MICHIGAN TRADESMAN

Now, therefore, California grocers
are faced with liability—and strong
liability—that not only will permis-
sion to pass this tax on be taken from
them, but that they be debarred from
so doing. And for the grocer of high
ability to absorb 3 or even 2% per
cent. will be difficult, while for the
average, so appealingly referred to as
the little fellow, with his fantastic ac-
counting methods and nebulous ideas
of costs, margins and expenses, the
new impost will spell simple disaster.

A speaker at the last convention of
the National Association told how the
sales tax has come to stay. I have not
read his talk. I do not need to read
it to know that the tax has come to
stay. Taxes are the most effective
stayers we have—most persistent
stayers any people have ever had—have
carried peoples and governments to
ruin all down the ages—have been
swept away and reconstructed by rev-
olutions that have subverted civic in-
stitutions before the over-taxed peoples
have gained relief. Taxes never do
themselves away!

There is another vital angle to this
sales-tax question. That is that it
serves to lessen realty taxes, which of
late have become unbearably burden-
some; and that means that the sales
tax is a direct aid to every owner of
real property, whether business or res-
idence, manufacturing or otherwise.
This is of immediate pocket-interest to
every home owner, whether his home
is clear or mortgaged—only more vital
to him who owes on his home than to
him whose property is ciear, because
the man who is debt-free is in a
stronger position than the man who
owes.

Grocers who have homes, clear or
burdened, can think of this angle along
with others; but of this they may be
sure: That it is the most dangerous
folly to monkey with any scheme that
has for its object the imposition of any
new taxes whatever!

Here’s a little tale. Dairymen—!
mean producers of butter fat—in the
San Francisco district were getting
59c per pound for butter fat. They
wanted 6lc, and AAA granted that
figure. Wasn’t that nice! Yes, it
wasn’t! Why?

Because then AAA, or those who
have charge of such things for Uncle
Sam hereabouts, required 6c per pound
for supervision, control, regulation, or
what have you. So the net to the
farmer was neither 61c nor yet 50c.
It was cut down to 55c—4c less than
he had been enjoying.

That’s bad enough, maybe, but that
does not end it. There never is any
real end once you start governing
bodies on a new job. For now you
have a new set of inspectors being paid
out of the 6c per pound, and those
boys will surely like their job. There
is no danger that they will be so over-
worked that they will have no time to
think how they can keep said jobs
cinched. If, when and as anything hap-
pens that seems to indicate that per-
haps butter fat won’t need much in-
spection, control or supervision, leave
it to them to devise ways and means
to be “useful” in some other capacity

or direction—to find new, important
“work”—anything at all to make cer-
tain their continuance on the public
payroll.

Farmers long since awakened to the
deceptiveness of governmental “aids”
—that is, the efficient farmers did.
Grocers can well do likewise: for in
truth there is no other effective aid.

A most hopeful sign is the waning
faith of the trade in all this NRA
stuff. The present picture recalls Old
Man Henderson of recent unregretted
memory. His special grocers’ associ-
ation, to sow primroses by the path
of every grocer, cost only $12 per year;
but he was plumb shocked to find that
a year between $12 payments seemed
so short to most grocers that they did
not kick in enough to pay for his
broadcasts.

Now NRA seems due for similar ex-
perience, assessments coming in so
tardily that the “Authorities” are get-
ting lean around the jowls and shutting
up shop, despite vociferous cries from
Washington.

Is it possible that the light may
break in here? Can it be that grocers
may pioneer in the work of actually
stopping a governmental activity that
has already become fairly well in-
trenched? If our trade accomplishes
that, we shall all have lived to some
good purpose That were indeed a work
of which we might be proud.

Let’s go to it, brother grocers. Drop
the chimera of taxes on anything for
any ostensible or plausible purpose—
dig down into our own business—re-
vert to self-help. Therein, believe me,
lies the only true, reliable and per-
manent salvation. Paul Findlay.

——_+----___—

Frog Farms Not Money-Makers

Think twice before you try frog-
farming. It may not pay. The cow-
puncher who sought to make the Vir-
ginian’s life miserable in Owen Wis-
ter’s novel long ago found out that to
his cost. Circulars have been distrib-
uted lately urging New Yorkers to go
into the business of raising frogs for
the market, securing brood stock from
semi-tropical Southern States where
frogs are frogs. The Conservation

Women bike
RED STAR YEAST

GROWN FROM GRAIN

© Because it is Extra Rich in
Vitamin B — therefore better
for health. Because it is a pure
cereal product—therefore the

cial Packs.

 

ONLY yeast for Fa-

The growing Demand
and Rapid Turnover
of Red Star Yeast
makes it profitable
for you to sell.

 

March 13, 1935

Commission warns investors to be on
their guard.

Commissioner Osborne has collected
the latest information from various
parts of the country. Wisconsin reports
that the frog ranches in that state have
not been very successful in producing
frogs by artificial propagation. Even
Louisiana confirms the failure of arti-
ficial efforts along this line. The United
States Bureau of Fisheries is content to
announce that “while there may be
considerable benefits in the marketing
of frogs, success in artificial propaga-
tion on a commercial scale still awaits
realization.” Captive frogs, on the dole
as it were, are apparently not inclined
to submit to the rigors of domestic life.
—N. Y. Tribune.

— +2 >___

The fellow who makes his environ-
ment his excuse for remaining little
lacks one of the very essentials that
make a man big in any position.

Tough going strengthens.

 

 

 

YOU. LESSONS IN

LET US WORK FOR [00
ADVERTISING each.Y i=

Our School of Grocery Advertising is
Teady to serve the grocers and their
clerks in the great Michigan Tradesman
territory. We believe that ours is Amer-
ica’s outstanding advertising school for
independent retail grocers. Our March-
April lesson in grocery advertising is now
ready for the mails, We believe that
ninety-five per cent of our subscribers
believe that our services are worth fifty
times the cost of one dollar per lesson.
In the March-April lesson, we specialize
in advertising your favorite brand of
coffee, although six other features are in-
cluded in this one lesson. Our charges
are only one dollar each lesson and the
money will be cheerfully refunded for
the asking, Send us a one dollar bill or
your check for one dollar and let our
March-April lesson help you solve your
advertising problem immediately, Clerks
are especially invited to become our
students,

FRED F. KOPKE SCHOOL
OF ADVERTISING
Specialists in Grocery

Advertising
HUTCHINSON KANSAS

 

 

 

 

 

 

   
  

=

Listen to YOUR program, the R
GALAXY OF STARS
Each Tuesday — Thursday and
ore morning on the CODE
N. B.C. Red Network.

RED STAR YEAST & PRODUCTS CO. e MILWAUKEE, WIS.

Se

INDEPENDENT

SINCE 1882

en

a

March 13, 1935

MICHIGAN TRADESMAN

 

13

 

MEAT DEALER

High Prices Offer Challenge to Meat
Dealers

 

The rapid Nation-wide rise in meat
prices is a gigantic challenge to the
merchandising ability of the retail meat
dealer. It is he who must bear the
burden of the first “price conflict’? with
the public. He must call into play all
the diplomacy, ingenuity,
and tact at his command,

Through no fault of the retail dealer,
the meat business is in jeopardy. Yet
it is up to him to save the situation to
the satisfaction of all concerned—a big
job—but it must be done.

Secretary Wallace of the Depart-
ment of Agriculture states that meat
prices will probably increase by 22
per cent. during the first half of this
year as compared with the last half
of 1934. Other foods will increase also,
he stated, the average being 11 per
cent., but meats would show the great-
est advance. He based his estimate
on a study just completed by an eco-
nomic adviser to the AAA, Louis H.
Bean. The increase for the last half of
this year will be only 1 per cent. over
the first half, it was estimated.

It is during the next three months
that the retail meat dealer must exer-
cise his greatest efforts in keeping his
neighborhood on a meat diet of some
kind.

While experiences of meat dealers
generally are in accord to the effect
that the public is buying less meat than
formerly, they further agree that indi-
cations do not point to the existence
of a buyers’ strike. Although con-
sumers undoubtedly do naturally resent
the sharp advances in meat prices, the
curtailment of buying seems principally
to be due to lack of cash. Incomes
simply will not stretch beyond a cer-
tain point.

Recent high consumption records
show that the public has learned to
enjoy good meat and the trade may
feel confident that the change to
cheaper foods will be of only tempor-
ary duration and that even though high
prices continue, they will be back on a
meat diet at the earliest opportunity.

Perhaps some good may come out
of the situation. If housewives dis-
cover that the cheaper cuts are actually
as good when properly prepared as the
more expensive cuts, dealers will be
better able in the future to balance the
carcass. That should result in their
getting a better profit from their meats.

“The wholesale market has gone
crazy,” was the comment of George
Steindl, proprietor of the Devon-West-
ern Food Mart. “With the prices
changing every few minutes during
a single day—each upward—a
buyer just can’t get straightened out.
And the advances are out of reason—
calves, for instance, shot up 3 cents
to-day. Because beef loins are not
moving and are a drug on the market,
the packers are holding up the prices
on beef ribs. They demand 23 cents
and let you walk away if you protest.
The worst of it is the public cannot
pay the high prices and do not buy.

“If prices keep going up, employed
people will begin demanding more pay;

salesmanship

time

employers won't be able to comply,
and the situation will be worse instead
ot better,” Mr. Steindl predicted.

A different picture was drawn by
John Moninger, of the public relations
department of the Institute of Meat
Packers, who stated that reports had
been received early in the week of sup-
plies backing up in the coolers, but
that the heavy snow and cold snap had
started stocks moving again. Visiting
the Yards later to make a survey for
his monthly report on conditions, he
had found that the demand for meat
Was picking up and that a more cheer-
ful sentiment among the packers pre-
vailed, even though it was certain that
the cold spell would be of only short
duration.

According to Sidney Westerfeld,
Chicago wholesale meat dealer, high
meat prices are exerting a definite in-
fluence on the consumption of meat in
hotel, restaurants, clubs and large
boarding houses.

He reports that many of his custo-
mers are using macaroni and other
non-meat products. In fact, meat
dishes are disappearing from menus.
Patrons will not pay the prices quoted.
In order to avoid discontent, restau-
rants and hotels feature other dishes.

Mr. Westerfeld stated that the retaii
meat dealer is forced to sell at higher
prices but that the increase of revenue
does not offset the loss of profits re-
sulting from greater volume of meat
sold formerly at lower prices.

The drought and voluntary slaugh-
tering of cattle is blamed by Mr. Wes-
terfeld for the present condition. Cus-
tomers set aside so much each week
for meat. That amount is definitely
limited. When prices go up they are
reluctantly forced to buy substitutes.

“We are doing our best,” said Wil-
liam G. Arndt, general manager of
Jewel Food Stores’ meat markets, “to
satisfy our customers and keep them
on a meat diet. We want to keep alive
the habit of including meat on their
menus. We are featuring less expen-
sive cuts of the highest quality. In
that way we are providing good meat
at a price within their buying range.

“All of us should strive for volume
sales. More poundage means more
employment all along the line. Cutting
down volume means that thousands
will be thrown out of work. There is
no boycott. It’s just a case of prices
rising much faster than incomes. Our
big job now is to keep up poundage.”

The manager of a large voluntary
group of independent meat markets
operating in several cities in the Mid-
dle West condemned the bad publicity
in daily newspapers.

He said, “They keep talking abotit
meat boycotts and meat strikes. There
is no such thing as a boycott anywhere.
But if the daily papers keep talking
about a ‘meat boycott,’ they will be
successful in creating one. Meat dealers
throughout the nation should make it
a point to call on their newspapers and
discourage ‘boycott stories.’

“Prices have gone up fast, while in-
comes of our customers have remained
stationary. We have the same number
of customers come to our markets but
after seeing what they can buy for

the amount they usually spend with
us, most of them go elsewhere for a
substitute food.

“Our sales ‘have fallen off. Prices for
choice cuts are prohibitive. As less de-
sirable cuts are advancing in price, it
begins to look like it will be impossible
to satisfy our customers. We can’t
operate much longer without cus-
tomers.”

“We are taking it on the chin,”
wrote one dealer from Pennsylvania,
“but what burns me up is that the pub-
lic thinks that us local dealers are to
blame for the condition. Our associ-
ations should start a consumers’ edu-
cational campaign now so that if an-
other situation like the present one
comes along we won’t lose a lot of
business and be held responsible for
the condition.”

—_2+-+____
Questions and Answers for Grocers
and Clerks
Question: What is a “grass” egg?
Answer: A “grass” egg, according to
the U. S. Department of Agriculture,
is an unusual, edible ege with an olive-
colored yolk giving a greenish cast to
the whole egg which deepens in the
region of the yolk. It may be caused
by the hens eating Shepherd’s purse

and other weeds of the same family.

Question: How can celery spoilage
be cut down?

Answer: Sprinkle celery often to cut
down spoilage. Overnight keep it in
cracked ice or stand it upright in ice
water.

Question: Why is it advisable to fur-
nish each clerk with written instruc-
tions covering his particular duties?

Answer: When the store personnel is
properly organized and each clerk has
specific written instructions covering
his duties, the store operates more
smoothly, and the men are better sat-
isfied because they know what they
must do and when they must do it.
There is less lost motion. If, on the
other hand, duties are vague, if no ar-
rangements are made for odd jobs like
window dressing, cleaning floors, re-
stocking shelves, daily “want list,”
these tasks are likely to be neglected,
and the appearance of the store suffers.

Question: How should apples which
have become frozen be treated?

Answer: The frost can be drawn out
of frozen apples by placing them in a
temperature a little above freezing and
covering them with paper or canvas.

Question: Do Persian dates or Fard
dates have the softer flesh?

Answer: Persian dates have the
softer flesh, and are lighter in color
than Fard dates.

Question: How many grains strong
must' vinegar be that is used for pick-
ling?

Answer: For pickling purposes, vine-
gar must be 45-grain strong. To say
that a vinegar must be “45-grain”
means that it must have 4% per cent.
acetic acid strength.

Question: Do the scars or blemishes
which frequently appear on the skin of
the banana, in addition to the familiar
brown flecks, affect the eating quality
of the fruit in any way?

Answer: The eating quality of the
banana is not’ impaired, because such
scars or blemishes rarely go all the
way through the skin into the pulp.

Question: Why should peanut butter
be kept covered?

Answer: Peanut butter will absorb
the odors of other foods unless care
is taken to keep it covered or removed
from those foods that have strong
odors.

Question: Why should fancy borders
on ads be avoided?

Answer: Fancy borders draw atten-
tion to themselves, and detract from
the effectiveness of the advertisement
within. A simple, neat border often
improves an add without drawing the
reader’s attention away from the copy.

Question: Is it a good idea to have
store uniforms?

Answer: Trim, spotless uniforms on
store sales people make the store look
more efficient, more inviting. Two at-
tractive store uniforms are white
or tan jackets, or smocks in a pastel
shade—Kentucky Grocer.

—_>+>—____
Food Investigation

An investigation of the cost of pro-
ducing and distributing foods was
voted by the Senate at the instigation
of Senator Wheeler. It provided $150,-
000 for the inquiry by the Federal
Trade Commission. That body is di-
rected to look into charges that mon-
opoly and unfair competition have
caused a dent in farmers’ incomes, The
resolution, which must be adopted by
the House, has the support of the
AAA and of Brain Truster Tugwell.

——_+++____

 

I think that I shall never see

A billboard lovely as a tree.
Perhaps unless the billboards fall,
I’ll never see a tree at all.

INVESTIGATE
Taye penes

REFRIGERATORS
=

      

HUMIDITY

can pro duce,

Pertect Debs gerahorn

At Top: MODEL 6200. nis ine
Display Case. 3 courses plate glass, rub-
ber set. Full procelain outside and in.
Outside lighting.
Hard rubber doors
and runners. Cork
insulated.

Right: MODEL
581. “DRY-KOLD”
Meat Cooler. Cor-
rect cold without
mould. Ages and
keeps meat for long
periods.

Complete Equip-
ment for Finest
Markets.

The “Dry-Kold”

Refrigerator Co.
NILES, MICHIGAN

>

 

 

merry ar Tie eee eer ee wy LPaaecnpen om aresee

pena

HARDWARE

Michigan Retail Hardware Association.
President—A. D. Vandervoort.
Vice-President — W. C. Judson, Big

Rapids.

Secretary—Harold W. Bervig, Lansing,
Treasurer—William Moore, Detroit.

 

Suggestions for the Hardware Dealer
in March

In March the hardware dealer should
find time for a little outside canvassing.
It pays any merchant to get outside
the store now and then and meet cus-
tomers and prospects on their own
ground.

In this connection, go over your
prospect lists. Pick out the names of
people you should interview. Perhaps
your salespeople, individually, can
reach prospects that you yourself can’t
reach so conveniently. Plan to get in
touch, personally or through your
staff, with as many prospects as pos-
sible.

For instance, farmers can be can-
vassed regarding wire fencing, spray-
ing materials, fertilizer, paint and sim-
ilar lines. In town there are paint

prospects, builders and athletic organ-
izations. In fact, right now a lot of
useful missionary work can be done

outside the store.

This work should be done with a
minimum expenditure of time. You
should aim to hit the happy medium.
Don’t be afraid to linger for a little
gossip where it will help, but don’t
waste time on these calls.

Outside canvassing may not produce
immediate results; but you should get
some orders now, and the work should
help to develop business in the spring
months,

Watch the newspapers for items re-
garding new buildings, changes in
ownership, prospective renovations,
etc. They will give you a lot of help-
ful hints as to prospects who should
be interviewed.

It may pay to spend some time can-
vassing local factories. There are
paint, glass and repair items needed, in
some cases you can sell tools, belting
and similar equipment.

The sporting goods department is
important in late March and April.
With: spring time, the thoughts of a
lot of people turn to outdoor sports.
Baseball, shooting, tennis, angling,
golf, are all popular.

Play up the sporting goods depart-
ment in March. Bring the goods to the
front, put on some live window dis-
plays, and do a ‘bit of advertising. See
that your stock is up to the mark, too;
for the purchaser in this line is usually
impatient and as a rule will go to an-
other store rather than wait till you
order for him. Remember, too, that
the goods should be displayed and of-
fered a little in advance of the open-
ing of the season.

Toward the end of March, if not
earlier, spring housecleaning will get
under way. The housecleaning season
in fact covers four or five months, de-
pending on whether the housewife is
of the aggressive type or the dilatory
type.

Determine in advance the lines along
which you will appeal to your feminine

MICHIGAN TRADESMAN

customers. Is a special sale worth
while or really necessary? Look over
your stock of household lines, and
work out some new ideas for featuring
them, A lot of articles tie in with your
spring housecleaning campaign. There
are step ladders, curtain stretchers,
vacuum cleaners, carpet sweepers,
mops, scrubbing brushes, pails, wash-
ing machines, wringers, paints, polishes
and varnishes—and a host of other
articles.

To start things moving, put on a
good window display. A demonstration
or two will also help. Put your dem-
onstration in the window if your space
permits. Remember, you don’t need a
professional demonstrator; one of your
salespeople or even a local housewife
can be trained for the work if neces-
sary.

One dealer has a demonstration week
about the middle of March. He demon-
strates six or seven different lines at
once—vacuum cleaners, ranges, wash-
ing machines, paints and varnishes, and
a number of other items. Invitations
are sent by mail or even telephoned to
selected prospects, and the affair is lib-
erally advertised. The radio is tuned
in to furnish music, and tea or coffee
is served. The salespeople handle the
work of demonstration, and take good
care to secure the addresses of all in-
terested prospects.

Of course the paint trade is a big
item in spring business. Just when the
demand will start depends on weather
conditions; and how keen the demand
will be depends on business conditions.
Undoubtedly, a great many buildings
urgently require paint. The business is
there, if only you can persuade owners
that they are losing money by not
painting.

Your paint campaign should be un-
der way in March. Mail matter and
newspaper advertising should be ar-
ranged in advance, and window trims
can be outlined. Your prospect lists
should ‘be carefully revised; and key
prospects personally interviewed early
in the campaign. It thhelps a lot to
clinch a few good paint sales right at
the start, and this has to be done as a
rule by personal work.

It’s a good stunt to spend a little
time training your salespeople to meet
all the stock objections raised by paint
prospects. Time and again I have seen
a junior flounder helplessly in dealing
with difficult prospects, and end by
calling in an older salesman. This isn’t
good for the paint business, nor is it
good for the junior.

One merchant has a pretty good
plan of dealing with this condition. He
gets his salespeople together, person-
ates the paint objector, and puts it up
to his helpers to evolve the arguments
that will overcome his sales resistance.
A few such practical sessions and the
salespeople are in a far better position
to meet selling emergencies.

Later in the season will come the
demand for seeds and garden tools.
It is usually worth while to show these
lines in advance of the season. If you
want any boxes of little green shoots
to help out your gardening displays,
start them about three weeks before
you need them.

Sit down now and lay out your plans
for the coming money. You may not
be able to carry out your plans to the
letter; but they will give you some-
thing definite to work from.

Victor Lauriston.

Lines of Interest to Grand Rapids
Council

A great many radio sets have been
ineffective of late because of chatter
which seems to hamper their style. The
chatter may be explained because of
the fact that the air has been quite
heavily charged with it of late. We
are surprised that some of the sets are
not burned out entirely from the fire-
works that has been prevalent in the
air for the past week or so. The pri-
vate war between some of our Na-
tional figures has been moved out into
the public arena so that all may wit-
ness just how the big shots get big.
We surmise that when Hooie Long,
Groutch Jonhson and Windy Robin-
son get through their skunk fight they
will all smell alike. We are wondering
just how far the freedom of the air
should be allotted for the assured seren-
ity of National issues.

Kind Lady: And how would you like
a nice chop?

Weary Tramp: Dat all depends, lady
—is it lamb, pork or wood?

The runners-up in the primaries of
last week have had their post mor-
tems and have diagnosed their failures
to the lack of interest at the polls. If
we carefully diagnosed all our political
ills we would find that failures of thou-
sands to exercise their franchise is the
chief cause. Usually the loudest yells
come from those who failed to vote.
The average voter who makes his guess,
win or lose, says the least because he
did his duty. It may be necessary to
enact a law making it mandatory for
every citizen of legal age to cast a
ballot before we are able to clean out
the undesirable who insists on getting
his feet into the public pay trough.

A mother’s love is greater than a
wife’s. His mother believes his lies.

An intensive state wide membership
drive has been launched by the United
Commercial Travelers. The movement
is backed by the Grand Executive Com-
mittee and will be in charge of Grand
Secretary Bradfield and State Director
Guimond. This drive is in memory of
the late Maurice Heuman, who served
as Grand Secretary for seventeen years.
Every application will bear the likeness
of the late Secretary. This drive will
continue through March and April.
Twenty-five dollars will be distributed
in first and second prizes to the win-
ning eouncils. The council that scores
the greatest numerical gain will be
credited with one point for each and
every council that trails it and the coun-
cil that makes the greatest gain in per-
centage will be credited one point for
each and every council it beats. The
judges of the contest will be Grand
Counselor A. F, Rockwell, Grand Sec-
retary H. R. Bradfifield and State Di-

March 13, 1935

rector A. G. Guimond. A lively con-
test is assured as a great amount of
rivalry exists among the larger coun-
cils and between the Upper and Lower
Peninsula councils. Every member is
urged to get a member for the April
meeting which will be held Saturday
evening, April 6.

“John, I bought some sheets, pillow
cases and blankets to-day. Shall I put
them down in my budget as cover
charge or overhead?”

It is rumored that the ladies will
serve another supper at the next UCT
meeting, April 6. The ladies have been
so successful with their suppers in the
past that they are anxious to tackle
the mountain of work again. The April
meeting will probably close the social
activities until the September meet-
ing so one more fine feed for the coun-
cil will give the members something to
think about during vacation. Every
member should start inviting friends
to this dinner as we understand an ex-
ceptional feed will be served for the
small price of 35c per plate. This sup-
per is not for members alone but any-
one who is hungry and has 35c is wel-
come to some and stick his feet’ un-
der an honest-to-goodness meal.

Councilor A. J. Feldhous is now lo-
cated in Detroit and his present ad-
dress is the Lenex Hotel. He will be
glad to hear from the boys and will ex-
tend a glad hand of fellowship to those
who may have the opportunity to call
on him.

Past: Counselor B. C. Saxton has re-
turned from Van Wert, Ohio, where he
attended a sales meeting of his firm,
the Universal Uniform Co. Salesmen
from all over the country attended and
reported a satisfactory business.

If you’re there it’s a party; if not, it’s
an orgy.

Mrs. Harry Nash, who has been con-
fined to Butterworth hospital for sev-
eral weeks, is reported as improving.

Mrs. John Millar has returned home
after being confined to Butterworth
hospital for several weeks. She is slow-
ly recovering and expects to regain
her normal health in the near future.

Mrs, A. F. Rockwell was called to
Lansing last week because of the death
of a cousin, Mrs. Chas. Holmes.

A little girl offered the following
composition on anatomy: “Anatomy is
the human body. It is divided into
three separate parts, the head, the chest
and the stummick. The head holds the
skull and the brains if there is any; the
chest holds the liver and the stummick
holds the vowels, which are a, e, i, 0,
and u, and sometimes w and y.”

Notgniklip.
—_——_-2 > —__
Spend and Be Spent
Ups and downs
Downs and ups
Merry-go-rounds
Drinking cups
Boards to punch
Never win
Sandwich lunch;
Starting in
More a slave
Day by_ day
Cut and shave.
Every way
What ado to get the dough
Which we keep a-spending so.
Charles A. Heath.

The manufacturer who recognizes
that the customer is buying and that
he is not selling has solved the enigma
of merchandising.

 

 

>=
1-
re
co
se
1

reS
at
na

 

March 13, 1935

MICHIGAN TRADESMAN

15

 

DRY GOODS

Michigan Retail Dry Goods Association
President—Jos. C. Grant, Battle Creek.
First Vice-President— D. Mihlethaler,

Harbor Beach.

Second Vice-President—Clare R. Sperry,

Port Huron.

Secretary-Treasurer—Leon F, Rosa-
crans, Tecumseh.
Manager—Jason E. Hammond, Lansing.

 

Lamp Sales Up in Campaign
Manufacturers of medium and better
price lamps have increased sales vol-
ume so far this year by 10 to 18 per
cent., as a result of the current cam-
paign for scientific lighting. Re-orders
for lamps to fit specifications drawn up
by electric bulb and lamp companies
sponsoring the better lighting move-
ment show that retail lamp promotions
of the last two months were more suc-
cessful than any similar events in three
to four years. In addition to those
directly connected with the campaign,
companies producing glass, lamp hard-
ware and wiring report improvements
in sales volume traceable to the wider
demand for better price lamps.
— 2.2 >—_—_
Jobbers Curb Textile Orders
Further unsettlement in the primary
dry goods market during the week
again kept jobbers from placing any
sizable volume of business. They re-
ordered a few of the fast-moving wash
fabrics, on which prices have held fair-
ly steady and took some small quanti-
ties of staples for filling purposes. On
other Spring lines, however, little busi-
ness developed and the continued chao-
tic conditions in the Fall goods mar-
kets, such as underwear and blankets,
prevented any contracts of importance
from coming through, Retailers con-
tinued to take a fair amount of mer-
chandise from jobbers but the volume
was not as large as they would have
liked to see.
——_»--- 2
Handbag Volume is Gaining
Handbag volume is now increasing
at retail, with the result that re-orders
reaching the trade have been of good
volume. Promotions have stressed
styles for the unit: vogue, with empha-
sis on navy strong and with much at-
tention given red as a novelty color.
Early promotions have given much
attention to the higher price brackets,
with bags retailing up to $15 being fea-
tured. Volume promotions have been
staged at levels from $1.98 to $4.98.
The discount issue is still being fought,
with manufacturers standing pat and
retailers declaring they will push for
revision of the code provision which
put the discount at 2 per cent.
— +>
Japanese Ship Hooked Rugs
Complaints that Japanese rug pro-
ducers have shifted to the manufac-
ture of another type of rug in order to
circumvent the check placed upon rag
imports by an NRA agreement made
by domestic interests. They complain
that hooked rugs made to undersell
American products by margins of 20
to 40 per cent. and more are being
shipped here in volume at present.
Plans for future shipments, they hold,
embrace a volume of exports which will
undermine the market for domestic
hooked rugs and affect other lines of
domestic floor coverings as well. So
far no formal complaint has been made

at Washington but such action is un-
der consideration, manufacturers said.

—+~-+___

Blouses and Neckwear Do Well

Despite adverse weather conditions,
the demand’ for blouses and neckwear
has maintained a brisk pace. Blouse
volume is running well ahead of a year
ago at this time, with all indications
being that sales during the next few
weeks will set a pre-Easter record. The
lines being shown are highly diversi-
fied, with tailored shirts and feminine
silk types both selling. The ranges up
to $4.95 are in the volume classifica-
tions. Gilets at $2.95 are also selling
well in silks at the moment, with linen
and cotton types coming in later. In
neckwear, between-season sales have
been aided by the tendency of women
to freshen up their current dresses.

——~>+2>——_.
Spring Writing Paper Call Off
A limited demand for Easter mer-
chandise provides the only activity in
the wholesale stationery market. Or-
ders for regular goods and for sales
merchandise for Spring promotions
started to decline in volume about
ten days ago and have been shrinking
steadily in quantity ever since. Selling
agents are unable to account for the
present inactivity, pointing out that at
this season of the year there is usually
a strong call from all retailers for writ-
ing paper specialties. Manufacturers of
greeting cards report that orders for
Easter cards are running about even
with last year’s volume.
od
Stores Try Red in Kitchen Tools
Seeking to arouse additional consum-
er interest in kitchenwares lines, large
chain organizations are promoting ar-
ticles decorated in red for current
Spring demand. The promotions, which
include every variety of kitchen uten-
sil, are being tried out locally, and if
successful, will be repeated in units all
over the country. Every few years
both chains and producers succeed in a
drive for additional volume by popular-
izing some new shade or type of deco-
ration for kitchenwares. Up to the
present time cream, blue and light
shades of green have been leading sell-
ers.
——_++>—__—_.
Color Trend Aids Accessories
Consumer demand for Spring acces-
sories has continued to increase stead-
ily, Earlier indications that colorful
items would find favor have been amply
confirmed, a conditions which always
spells increased business in this type of
merchandise. The trend is strongly
away from blacks and browns to the
light shades, a movement strongly em-
phasized by the continued popularity
for chamois items. Blouses, neckwear,
scarfs, gloves and hosiery are all ac-
tive. While kid gloves will meet an
active pre-Easter call, the outlook for
fabric types is bright. Lighter weight
two-thread hosiery is gaining.
— +2
February Shoe Output Lower
In contrast to last year’s trend, shoe
production slumped in February, ac-
cording to preliminary estimates. Out-
put was figured at about 27,000,000
pairs, as against an estimated 30,000,000
pairs in the preceding month. The two
months’ total is slightly above that of
last year. In January, 1934, actual pro-

duction amounted to 26,042,000 pairs
and in February to 30,533,000 pairs, a
total of 56,575,000 pairs. The actual
figures for the last two months will
range between that of the correspond-
ing period for 1934 and 57,000,000 pairs,
it was thought yesterday.
—_e-+
To Push Perfume for Easter
Manufacturers of perfume will make
a greater play for volume during the
Easter season this year than ever be-
fore. Through packaging their mer-
chandise in special holiday containers
and making up gift assortments with
three to six odors to sell at a unit price,
manufacturers here stated yesterday
that they expect to popularize perfume
to a greater extent as an Easter gift.
The plans for promotions are being
worked out by producers, in co-opera-
tion with retailers and wholesalers in
various sections of the country.
——~+2>
Coats Continue Ratio Gain
Coats are continuing to creep up in
percentage relation to suits and, unless
there is a sharp gain in suits shortly,
the ratio of coat to suit sales may be-
come equal earlier than was expected.
New styles in coat lines are being
added that are stimulating interest in
this merchandise. Particular attention
at present centers on new swagger
styles in both sports and dress types
and in lengths of 42 to 45 inches. Re-
orders have reached manufacturers on
more formal coats, particularly those
featuring the so-called blouse back.
—_—_>+ >
Chinaware Buyers Again Active
Retailers re-ordered freely in the
low-end chinaware market last week,
replacing stocks sold in current pro-
motions. Demand was confined largely

to dinner sets providing a service for
four to six people. Merchandise in
prices ranging from $8.75 to $15 was
favored: Calls for regular goods for
sale in April and May were smaller in
volume than in previous weeks, but
there was a noticeable trend to better
grade sets. Both imported and domes-
tic chinaware sets to sell at $60 to $70
were ordered for later delivery.

a

Grace’s Bonuses

Bonuses amounting to $12,283,238
were paid to Eugene Grace, president
of the Bethlehem Steel and Shipbuild-
ing Corporation from 1917 to 1931, fig-
ures introduced at the Senate muni-
tions inquiry showed. For the war
vears his bonuses amounted to $3,669,-
756. Witness Grace opposed taking
over of industry by the Government
in war time. “The Government is not
and cannot be an efficient manufac-
turer,” he said. He believed stockhol-
ders would be willing to take a nominal
return in time of war but opposed a
100 per cent. tax on companies making
ships and munitions.

-—_22>—___

If we are to avoid the evils of seri-
ous inflation, America must wake up.
Government expenditures must be
drastically reduced, taxes increased,
and vigorous measures must: be taken
looking toward an early balancing of
our national budget. We are drifting
in an inflation current. There are rap-
ids below us. Every day we drift the
current becomes stronger. Nothing
but a right-about face and a powerful
pulling on the oars of rigid economy
and increasing taxes can take us out
of the current and save us from the
inflation rapids.

 

Same Day Shippers

160 LOUIS STREET

S0emn 0am em 0am ee ee 0m: ,2,

2

320 HOUSEMAN BLDG.

3) 0 SD ©) SD () SD -() D-(C <D-(:) <D-() -(.

WHOLESALE
LENOLEUM, CARPETS AND RUGS

Distributors of

ARMSTRONG’S LINOLEUM
YEAKEY - SCRIPPS, Inc.

For PROMPT service and ECONOMY’S Sake
Against FIRE and WINDSTORM Hazards

Insure with

The GRAND RAPIDS Merchants Mutual Fire Insurance Co.
Affiliated with
THE MICHIGAN RETAIL DRY GOODS ASSOCIATION

D> 0D 0-0-0 0D 0. 0. 0 0 0 0

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

Instant Service

GRAND RAPIDS, MICH.

 

ae 0D 0D 0-0-0 0-0 0-0 ee 0-8

GRAND RAPIDS, MICH.

>> (D> (0) ED (SD () ED () ED () ED D>

SPECIAL DIE CUTTING AND MOUNTING

 

G R AN D R A, P I

pS. MICH I

G AN

 

B
§
fi
i
/
i:
e
i

era

 

16

HOTEL
DEPARTMENT

Interesting Points From Land of Set-
ting Sun

Los Angeles, March 9—Earl Thorn-
ton, well-known to the Michigan craft
on account of his management of the
LaSalle and Great Northern Hotels,
Chicago, for many years, and who re-
tired from the Great Northern several
weeks ago, is to be the head of a large
operating company, under his own
name, in that city, operating several
units of importance.

 

Priscilla Inn, Detroit’s first hotel ex-
clusively for women, celebrated its
coming of age last month with a dinner
and entertainment on the twenty-first
anniversary of its founding. The two
managers who opened the hotel, Mrs.
E. Lyle Hoeger and Miss Alice B.
Hanchett, are the managers to-day.

 

The exemption of food stuffs from
the 3 per cent. retail tax of Michigan is
in a fair way of being accomplished by
an administration measure introduced
in the Legislature recently, with the
approval of Governor Fitzgerald. If the
measure is adopted, the fight of hotel
interests against having to pay the tax
on employes’ meals even when counted
as a part of their compensation will be
automatically settled.

 

Russell O’Conke, manager of the
Michigan Hotel, Toledo, who enjoys
an extensive acquaintance with the ac-
tual Michigan fraternity, has gone to
Akron, Ohio, and will henceforth be
the manager of Hotel Portage, one of
the pretentious hotels of the latter city.
He is a former secretary-treasurer of
the Toledo Hotel Association. Also
Smith Welsh, Toledo, whom we all
know, former operator of Hotel Boody,
in that city, is now at the executive
head of the Smith Welsh Hotels, Inc.,
which has taken over operation of the
Waldorf property, with its 1,000 rooms,
on a 15 year lease.

 

President Thomas D. Green, of the
American Hotel Association, at a re-
cent meeting of the organization in
New York, gave an outline of his work
in the adjustment of the NRA prob-
lem: “In view of President Roosevelt’s
message leaving to Congress the task
of determining the future form and pol-
icy of NRA without himself ‘furnishing
anything like a precise draft of legisla-
tion,’ I respectfully urge for the sake
of the orderly and unrestrained recon-
struction of the hotel business, which
has been severely hampered by NRA
as well as by other natural causes that
peculiarly affect this business, that the
functions of so-called compliance
boards, with their wide latitude for
possible intimidation, be suspended by
executive order pending the final de-
termination of Congress, which it is
announced will follow a thorough study
of the situation as recommended by the
President. It will probablby be ar-
ranged to allow our association repre-
sentatives to appear before the Con-
gressional committee to present facts
in the situation as they apply to hotels,
which as repeatedly advanced by us
are not an industry but a domestic
service doing a strictly intra-state busi-
ness.and therefore not now or at any
time ever eligible for application of
NRA regulations governing manufac-
turing industries. We welcome the op-
portunity offered by our President to
present the facts before a fair and un-
biased -tribunal.”

 

Walter L. Jeffrey, for the past five
years a member of the sales promotion
department of Kelvinator Corporation,
who had much to do with the introduc-
tion of refrigeration in Michigan hotels
and catering establishments, has been
named manager of a newly formed
operations division of the company's

MICHIGAN TRADESMAN

advertising and sales promotion depart-
ment.

 

President Stead, head of the Hotel
Greeters of America stresses the fact
that in the communities where Greeter-
ism is strongest he has found greater
courtesy and co-operation on the part
of the staff. He points out that with
the spirit of unrest abroad in the land,
the fine co-operative spirit of Greet-
erism should be recognized in the ap-
pointment and promotion of Greeters
wherever possible. He also urges that
the operators of hotels not only favor
affiliation of their front office men with
the Greeters’ organization, but insist
upon it.

 

The Greeters of America have a won-
derful home, at Denver, and are con-
stantly on the qui vive to secure funds
for the maintenance of same. Michi-
gan, with two of the strongest charters
in the organization—Detroit and Grand
Rapids—is always active in doing its
bit toward this worthy enterprise. My
knowledge of conditions in Michigan
warrants me in predicting that her part
will be accomplishea.

 

Some hotel operators contend that
the average hotel guest does not want
a home atmosphere when he is trav-
eling—that he has a surfeit of same
when he is off the road. Experience,
however, develops the fact that the ho-
tell which offers the maximum in this
direction carries off the sweepstakes.
It may be that the guest’s home en-
vironment is not the real blown-in-the-
bottle variety which his ancestry en-
joyed.

 

One of the very newest of New York
hotels announced at its opening that
“tipping” of employes would not be
countenanced, but after two months
abandoned the scheme as impractical.
Beyond a certain point it is pretty dif-
ficult to tell the American traveler (the
European variety is already inured to
it) just what he should do in the prem-
ises. The opinion is becoming preva-
lent that the matter will have to rest
largely with the guest who is really
responsible for the custom.

 

Figures have been produced which
indicate that $350,000,000 were dis-
bursed at drug store lunch counters
during 1934. I have before stated that
while figures may not actually be guilty
of absolute falsehood, they sometimes
get out of alignment. If, however, the
statement is true, there ought to be
some satisfaction in the knowledge that
general health conditions, which make
it possible for high-stoolers to consume
all that grub, are preferable to spend-
ing all that sum for physic. Rapidity in
the consumption of food is in keeping
with almost every other modernized
condition. People nowadays seem to be
eating to live, rather than hanging
around to participate in social ameni-
ties. If they will not patronize your
dining room, why not give them quick
lunches. The final solution of the whole
problem will be the perfection of the
food tablet, and then we can all partake
of nourishment without missing a
stroke.

 

It would help some to have the in-
come tax reduced; but it would be of
still greater help if the meek and hum-
ble taxpayer were not always put in the
light of a criminal caught in the act of
crawling into a bank vault. Of all the
pestiferous, annoying and objection-
able duties that fall to the lot of a citi-
zen, the payment of income taxes is the
worst. Any other kind of a bill is
actually presented; you pay and get a
receipt, and that is the end.of it. An
income tax hangs over your head like a
bad conscience.

 

A local newspaper asserts that there
are an average of two bank hold-ups a
day in the City of the Angels and won-
ders why. Just so long as bank funds

are protected by insurance, just so
long will these institutions continue
the practice of placing all their avail-
able cash on exhibition in paying tel-
lers’ cages. Hence hold-ups. In Texas
the bankers pay less attention to in-
surance and more to exterminating this
type of malefactors. They pay $5,009
for the robber alive or on presentation
of his scalp at the box-office. Here
they don’t even agitate the notion of
indemnity for the families of deceased
paying tells and other officials bumped
off in the line of duty.

 

A growing maple tree is said by ex-
pert to throw off more moisture than
a forty-acre lake. Seven-eighths is
pumped up by the roots from the
depths and discharged into the atmos-
phere. I have never looked at it in this
light, supposing that an old theory of
timber retarding the running off of
moisture was correct. However, it 1s
not so difficult to understand why trees
and rainfall go together. The Gobi
Desert was once heavily wooded and
supported a mighty people. Mesopota-
mia is credited with a like history, but
the land was denuded of trees and to-
day weird sand and dunes shift in the
desert winds. It is claimed that when
the Pilgrims landed in America, we had
822,000,000 acres of virgin forest.
Whether this was true or not may be a
matter of conjecture, but a lot of us re-
mamber when Michigan, Wisconsin
and several other of the so-called Mid-
dle States were covered with a dense
growth of heavy timber. In Michigan
we were told that it was sufficient to
keep the lumber industry going for 500
years. Reforestation may be carried on
successfully in Michigan and it should

 

Hotel and Restaurant Equipment
Glassware, China, Silverware

H. LEONARD & SONS

38-44 Fulton St., W.

 

GRAND RAPIDS - MICHIGAN

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

W. H. LILLARD, Manager

 

 

MORTON

400 ROOMS EACH
WITH BATH

$1.50 up

Grand Rapids’ Friendly Hotel
Phil Jordan, Manager

THE ROWE

GRAND RAPIDS
The Most Popular Hotel

in Western Michigan

300 ROOMS — SHOWERS
SERVIDOR

Direction of American Hotels Corp.
J. Leslie Kincaid, President

 

 

 

March 13, 1935

 

Store, Office and Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N.W. Phone 8-6027

 

 

 

,

WESTERN HOTEL

BIG RAPIDS, MICH.

Modern Rates Reasonable
Rooms Now Well Heated
WILL F. JENKINS, Owner and Operator
‘“‘Back on the Job’’

 

CODY HOTEL

GRAND RAPIDS

RATES—$1 up without bath.
$2.00 up with bath.
CAFETERIA IN CONNECTION

 

ALL GOOD ROADS LEAD TO
IONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mangaer

 

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon “te Michigan

 

 

An Entire City
Block of

Hospitality

 

 

 

Have You Seen Our New

® Cocktail lounge — Popular
afternoon and evening rendez-
vous,

© “Pub,” our famous Tony at

the service bar. Delicious 60c
lunches and $1 dinners.

‘Dantlin

GRAND RAPIDS
750 ROOMS $2 UP

Rit eines tae ioecen Te

SESS u aaa ne ME

 

 

 

 

1

 

 

 

 

 

 

Tul eabne AeA ggapeenee e

waite

March 13, 1935

MICHIGAN

TRADESMAN

17

 

be made compulsory, the same as it is
in Germany where one-third of the en-
tire domain is kept in forests, and no
single tree is allowed to be removed
without governmental authority, This
thought comes to me through the an-
nouncement that the harbor of San
Pedro (Los Angeles) alone imports
more lumber than any port on earth
and at the same time we are told of
enormous payments made to Canada
each year for print paper used in this
Nation, all the product of timber. Cali-
fornia, but a short time ago, accredited
with enormous timber resources, has
very little left—not much more than
Michigan. But in the face of possible
disaster in the near future, millions of
young timber producing trees are each
year destroyed for Christmas decora-
tions. The Sahara is bordered by three
oceans and yet is the greatest desert on
earth. It takes something besides ad-
jacent bodies of mater to create rain-
fall, as the people of California fully
realize at the present writing.

 

An electrical broiler with exceptional
new features, making it especially
adapted to hotel, restaurant and lunch
counter service, is on exhibition here at
a hotel supply house, and I presume
it is being introduced in other parts of
the country. It has two vertical heat-
ing elements by means of which both
sides of the steaks or chops are broiled
at once, thus reducing the time required
for such operation by one-half. All
smoke and odor are eliminated by a
simple contrivance, and in use of space
it is also economical, being but twenty-
one inches high and occupying a space
of eleven by thirteen inches. Also it is
quite economical in the use of electric
current. The processes of broiling are
invoked for the main purpose of pre-
serving the juices of steaks and I can
easily understand how the broiling of
both sides of the steak simultaneously
will add to the attainment of such a
result,

The Hotel Red Book, the official di-
rectory of the craft, for many years
invoked nothing but trouble for its
publishers. It was always a losing
game. Several years ago the American
Hotel Association had a chance to
make a gamble and took it over. It is
said to be landing a very handsome
profit each year to the Association.
Shows what may be done with proper
organization. Now if this same or-
ganization can do something to regu-
late the overbuilding of hotel projects
they might easily be rated in the ma-
gician class.

 

A hotel operator of my acquaintance
told me once that the rules of failure
are very well defined; hence one
should profit by the mistakes of the
other fellow. But how is he going to
reconcile the facts that what may mean
success in one man’s hands turns to
failure in another’s? The old rule of
unwillingness to profit by the expe-
rience of others holds just as good in
hote] affairs as it does in any other
line of business. | Frank S. Verbeck.

—_2+>—__
Cheaper Shirred Sweaters Out
In an effort to bring the popular
shirred-back sweaters into a lower-
price line, mills have introduced num-
bers which contain the shirring but
lack the slide fasteners and patch
pockets of the more expensive ranges.
While previously the best that could
be done on these styles included num-
bers to retail at $3.95, the new offerings
will sell at $2.95 and are expected to
have a wide vogue, it was said.

—_to>—_—

Any radio can be converted into a

radio-phonograph with a new adaptor,

consisting of an electric turntable and

pick-up. Housed in a compact chest, it

is linked to the radio by two wires, can
be operated at a distance from it.

MEN OF MARK

 

R. J. Hogan, Manager of Sherwood
Hall & Co.

Romaine G. Hogan was born in Elk
Rapids, Sept. 17, 1905. His father,
Thos. J. Hogan, has been in the gro-
cery business at Elk Rapids for the
past thirty-five years.

Romaine attended the public schools
of Elk Rapids, graduating from the
high school on the literary course. He
then spent four years at Alma, where
he graduated on the literary course
with the class of 1928. The following
year he entered the employ of the
Grand Rapids Store Equipment Co.,
traveling from coast to coast in han-
dling constructive work for the next
six years. He recently retired from
that employment to take the manage-
ment of Sherwood Hall & Co., which
has been in existence in this market
for the past seventy years.

Mr. Hogan was married Dec. 26,
1932, to Miss Helen Kempf, daughter
of the late Emil Kempf, of Fremont.
They reside in Morris Manor.

Mr. Hogan joined the Presbyterian
church while he was at Alma and con-
templates a transfer to one of the Pres-
byterian churches in. Grand Rapids in
the near future. He has no fraternal
relations. He owns up to a liking for
trout fishing and golf playing.

Mr. Hogan is a man of pleasant ad-
dress who evidently finds it easy to
make and retain friends. He is a hard
worker and a good planner and insists
on increasing the volume of any busi-
ness he espouses. He enters the serv-
ice of the Sherwood Hall Co. at a time
when his energy and vision should
result in a large increase in the volume
and a corresponding increase in the
profits,

—_++>
Strong Plea for the Greenville Plan

The recent decision of the state
Supreme Court should bring hope and
encouragement to every independent
merchant in this state. After several
years of struggle against the depres-
sion and inroads of chain store and
mail-order corporations, the highest
state court has rendered a decision up-
holding the rights of the people io reg-
ulate their own affairs and impose such
a tax as their legislature desires upon
local as well as outside corporations,
which are obsessed with greed and a
desire to hog the business of the com-
munity, state and Nation. The Supreme
Court certainly took its time to ar-
rive at this decison and nearly every-
one lost hope of it sustaining the law.
The big chain corporations were almost
certain the decision would favor them,
so they never paid any of the tax im-
posed by the law, so now they will
have to settle with the state treasurer
to the tune of about one and a half
millions of dollars, which will certainly
help our financial situation. This will
be no more than the smaller merchants
have been doing who have two or more
places of business.

This decision is a victory for the
independent merchants, for they spent
both time and money to get this law
enacted, which can in no way be con-
strued as class legislation, as it is a
benefit to every citizen in the state.
There is no drain or loss to the people

of this state equal to that imposed by
the greedy chain store and mail-order
corporations. This great robber sys-
tem blights every village, town and city
where it locates. We have but to in-
vestigate this charge with a business
survey over the state and we find it is
true. Many towns and cities have lost
over one-half of the profits on trade,
which are removed and benefit only
distant stockholders, The profit on
trade is the life blood of business and
always will be, and no community can
expect to again see prosperity as long
as this condition continues.

The drainage of money by the big
chain corporations will go on, even if
they pay the special tax now imposed.
What they will pay into the state treas-
ury will be but a trifle compared with
the profit on the trade they receive.
Now is the time to take the next step
forward and push through the legis-
lature an amendment to the present
chain store tax law, raising the rates
as suggested in the proposed Van
Wormer-Clark bill. If the people are
going to stand by Michigan business in-
terests, why not be one hundred per
cent. loyal and outlaw the big corpora-
tions which have done so much to im-
poverish the state? There will never
come good times until business can
earn a profit, and the earlier this is
understood the better it will be for all
of us. When business can only earn a
living, there is no money to spend for
many other needed things. One thing
is certain. We cannot have prosperity
on low prices, the bait thrown out by
the big corporations to fool the people
and destroy small business, so monopo-
lies can get it all.

There are many indications that
show the people are beginning to
awaken. They begin to realize that
the claims of big business have not
brought them prosperity, nor can they
expect it unless they are willing to fight
for it. That is absolutely the only way
out and it is an honorable battle to
protect human liberty and _ justice.
Every chamber of commerce, board of
trade and business organization
throughout the state should become
active in supporting an amendment to
the present chain store tax law. There
should be no half way measures
adopted. They should demand a clean
sweep, and if they are not already fa-
miliar with the chain store tax bill
adopted by the independent business

men and women of Greenville, they
should write the secretary of that ac-
tive organization.
E. B. Stebbins.
Le
International Factors Unsettle
Wheat

Unsettled conditions are ex-
pected in the domestic wheat mar-
kets during the next few weeks,
owing chiefly to international fac-
tors. Although the actual volume
of wheat imports has been rela-
tively small as compared to total
requirements, the shipments are
likely to influence buyers psycho-
logically.

Indifference of European buy-
ers to lower wheat offerings dur-
ing the past few weeks has been a
matter of concern to traders.

With ample supplies offered by
France and the Argentine at pric-
es much lower than those ruling
at Winnipeg, fears over the Ca-
nadian surplus grow. Reassurance
from the manager of the wheat
pool in Canada that this surplus
would be reduced sharply has not
sounded convincing, especially
since Liverpool prices are now at
the lowest levels of the season.

The increased movement of
Australian grain to Oriental coun-
tries has provided some hope for
enlarged Canadian exports. How-
ever, it is felt that a substantial
reduction in the spread between
the Winnipeg and the world price
must be affected to insure a suf-
ficient movement of Canadian
grain to reduce the carryover in
the Dominion to more manage-
able proportions.

 

—~>++ >
The Day of Man

The day is done A
And passed on to oblivion;
It came at dawn
A very fawn
Of timid light :
Against the darkness of the night;
Yet fear was strength
To prove at length
That sunbeams store
The glory of a conqueror.—
Nor less is man
Since dawn began
He slowly rises from his birth
To subjugate his Mother Earth.
Charles A. Heath.

A recently developed, automatic de-
vice for show windows, animated dis-
plays, etc., mechanically controls one
to 20 electrical circuits, provides phon-
ographic voice and sound effects syn-
chronized with the lights and move-
ments which the circuits actuate].

 

 

CAEUMEF ..- + >

Finnish Mutual Fire Insurance Company of Calumet, Mich.,
has paid losses promptly and fully — have led the way in
fire prevention — have consistently returned annual savings
to policyholders. There is available to you through Finnish
Mutual Fire Insurance Co., all the traditional advantages of
the mutual plan of fire insurance — safety, service and sav-
ings. Get the facts. They speak for themselves.

CRO_ES

Finnish Mutual Fire Insurance Company

MICHIGAN

 

 

 

 

 

 

MICHIGAN TRADESMAN

 

March 13, 1935

 

DRUGS

Michigan Board of Pharmacy
President—M. N. Henry, Lowell.
Vice-President — Norman A. Weess,

Evart.

Other members of the Board—Frank T.
Gillespie, St. Joseph; Victor C. Piaskow-
ski, Detroit; Earl Durham, Corunna.

Director—E. J. Parr, Lansing.

Examination Sessions — Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.

 

Michigan State Pharmaceutical
Association.

President—J. E. Mahar, Pontiac.

Ex-President—Duncan Weaver,
ville,

First Vice-President—Ben Peck, Kala-
mazoo,

Second Vice-President—Joseph Maltas,
sault Ste. Marie.

Treasurer—Henry Hadley, Benton Har-
0r,

Secretary—Clare F. Allan, Wyandotte.

Executive Committee—-M. N. Henry
(chairman), Lowell; Benjamin S. Peck,
Kalamazoo; A. A. Sprague, Ithaca; Leo
J. Lacroix, Detroit; James W. Lyons,
Detroit; Ray Jenson, Grand Rapids; Dun-
can Weaver, Fennville.

Fenn-

 

Trade Board Head Assails Drug Bill
Strong opposition to transferring

control of food, drug and cosmetic ad-

vertising to the Department of Agri-
culture was voiced March 8 by Ewin

L. Davis, Federal Trade Commission

chairman,
Commerce subcommittee’s hearing on

appearing before a Senate
the Copeland bill.

He advocated a measure to let the
commission proceed with
efficiency and economy’ and added
that to pass the Copeland bill would

“greater

deprive the commission of part of its
present jurisdiction and make it neces-
sary for the Department of Agriculture
to set up a duplicate agency in the
Food and Drug Administration.

For nearly twenty years the Trade
Commission handling ques-
tions of false and misleading advertis-
ing in thousands of cases, Mr. Davis
stated. Its jurisdiction covers all forms
of advertising and commodities, he ex-

has been

plained.
He said that 70 per cent. of the un-
fair competition cases coming before

the body involved some form of false
eading advertisement and that
of these concerned foods

and misl
20 per cent.
and drugs.

Senator Copeland,
although not a committee
complimented the commission and said
that his measure did not seek to inter-
with operation of that
agency.

Mr. Davis, however, insisted that the
proposal would merely duplicate Trade
Commission work, The courts had
held, he said. that false and mislead-
ing advertising was an unfair method
of competition and therefore it was
under the commission’s wing.

Senator Clark, subcommittee chair-
man, pointed to assertions by witnes-
ses that the commission lacked an ade-
quate technical staff to cope with the
problems involved. Mr. Davis answer-
ed that Food and Drug Administration
experts could be called in, as they
now are, to aid the Trade Commission.

Objection to the bill was voiced by
Elisha Hanson, attorney for the Amer-
ican Newspaper Publishers Associa-
tion.

“Assuming, for the purpose of argu-
ment, that the present Federal Food
and Drugs Act should be strengthen-

who was present
member,

fere normal

“then the ques-
How best to

ed,” Mr. Hanson said
tion before you is:
strengthen it?

“If it be your purpose to permit the
manufacture and sale of foods, drugs
and cosmetics which are not injurious
to the public health, and which are of
benefit to the public generally, then in
my opinion if you should approve of
this measure you will defeat your own
purpose.”

Mr.
tion of the bill was

“It provides an extreme penalty for
the refusal by a publisher of informa-
tion requested by an officer or an em-
plove of an administrative department
he said.

Hanson declared that one sec-
“most offensive.”

cf the government,”

“There is nothing like it that I have
been able to find in any particular law,
and when read in consideration with
the provisions of another section, it
would make it practically impossible
for any publisher in the United States
drug or cosmetic
squarely

to accept any food,
advertising without facing
into the doors of a jail.

“There is already ample law on the
statutes to take care of any offense
which relates to false advertising. The
Federal Trade Commission Act makes
false advertising, injurious to a com-
petitor, ilegal, and the commission is
empowered under the act creating it
to prevent the dissemination of such
false and fraudulent advertising.”

Dr. William C. Woodword, of the
American Medical Association, said he
hoped that the matter of advertising
wouid be with the Department of Ag-
riculture, he went on, the
Trade Commission had “done a mag-
nificent job until its hands were tied

although,

by the courts.”
—o—+s——_
Proceedings of the Grand Rapids
Bankruptcy Court.

(Continued from page 3)

 

 

     
 

   

A. B. Morse & Co., St. Joseph__ 1,933.33
Frank L. Engel, Chicago-------- 1,537.78
Wisconsin Box Co., Wausau _ 837.46
L. J. Rambo, Bridgman -------- 285.00
Benjamin Chase Co., Derry. ae
New Hampshire —--------~------ 36.96
Zachman’s Pear Nursery, Rogers,
Minnesota |. 100.00
Chase Bag Co., Goshen, Ind._--- 153.44
ae H. Liskey. St. Joseph______ 125.00
Bridgman Supply Co.. Bridgman 340. 00
Wisconsin Moss Co.. Wisconsin ie
Rapids, Wis. a es oo
Twin City Busine College, Bento
Harbor ‘ 100.00
F. C. Stahelin &
Bridgman (2 110.00
General Motors Accept. Corp. oe
Sout Bend (oo ee cee es 35.45
Brown Paper Goods Co., Chicago 100.00
John Woods & Son, New Troy-- 75.00
Adolf Spitzer. Bridgman _______ 50.00
T heisen Clemens Co., St, Joseph 35.00
3aroda Coal & Lumber Co., Baroda 20.26
Citizens Telephone Co., New Troy 21.00
Charles P. Smith, Glendora _____- 20.00
Attorney R. E. Barr, St. Joseph 30.00

W. R. Payne, Receiver, Benton
Harber ee 1,000.00
Heko Envelope Co., Chicago____
Mrs. Helen B. Dass, Bridgman__
March 6. On this day the schedules,
reference, and adjudication in the matter
of Garrett Stoutmeyer, bankrupt No.
6128, were received. The bankrupt is
located in Kalamazoo. The _ schedules
show total assts of $50 (all of which is
claimed exempt), and total liabilities of
$3,030.39, listing the eseigsg creditors:
Ferris Coffee & Nut Co., G. _-$1,300.00
American Cereal Coffee Co.. Gales 12.00
Ambrosia Chocolate Co., Milwaukee 28.00
Sherman Brothers, Chicago______ 90.00

 

 

 

 

Star Paper Co., Kalamazoo______ 13.00
Fisher Bag Co.. Fort Wayne____ 20.00
Doubleday Bros. & Co.. Kalamazoo 6.00
Mich. Bell Tel. Co., Kalamazoo__ 15.00
Consumers Power Co., Kalamazoo 15.00
F. N. Cooper, Kalamazoo___-__ 250.00
James M. Wilson Agency, Inc.,

scolmazeo 6 ee a 40.00
Dr. B. Nibelink, Kalamazoo____ 39.00
Ruster & Sons Grocery, Kalamazoo 5.06
The Bell Jewelry, Kalamazoo____ 00
Niewonder Battery Service.

RAUMARDO 2 2.50.
Kooi-Knapper Co., Kalamazoo ee 3.90

Home (Savings Bank, Kalamazoo 400.00
First Nat. Bank & Trust Co.,
Memninzos 2 300.00
Kalamazoo Industrial Bank____-~ 122.93
Marinus Clement, Kalamazoo____ 90.00
Mable Kloosterman, Kalamazoo__ 280.00
March 8. On this day the schedules,

reference, and adjudication in the mat-
ter of Richard H. Loppenthien, bankrupt
No. 6130, were received. The bankrupt is
a dry goods merchant of Hastings. The
schedules show total assets of $10,030.32,

  
 
 

and total liabilities of $4,497.56, listing
the following creditors:
City Treasurer. Hastings____---- $ 307.61
Hendershott Estate, eee --- 295.00
Hastings City Bank oe 1,000.00
Hastings National Bank __ __ 2,170.00
Newton Annis Furs, Detroit_ e 22.06
Abel, Bach, Inc., Milwaukee__-- 17.79
Banner Office, Hastings —-_---_- 32.25
Betty Brown Co., Peoria, Ill._--- 29.60
Abraham Bartwirck, N, Y. City__ 67.50
Collingbourne Mills, Inc., Elgin, Ill. 4.9
Consumers Power Co., Hastings__ 17.42
C.-J. Farley Co: 1G. Ros: (2.51
15.63

Hood Rubber Co., Chicago______--
J. K. Fammerman & Son, Chicago
Hospital Specialty Co.,

Hiller Bros.. New York City___. 150.00
Middleton Mfg. - ee 18.00
McCall Co., N. Cy 32.13
John O. gu cnte. ain ee 49.73
Van Wagoner Sager, Syracuse, N.Y. 33.81
C, H. Osborn Co., Kalamazoo__ 119.84

J. W. Hoefgen, Hawthorne, N. J. 5.25
Lorraine Mfg. Co., Grand Haven 2.98
Marvel Products Co., Owosso____ 3.00
The New York Pattern Co.,

Ne We City oe ie 2.71

Mar. 8.—On this day first meeting of
creditors in the matter of Anderson
Manufacturing Co., Inc.. bankrupt No.
6100, was held, The bankrupt was present
by John H. Klok, president. and D. H.
Fitzsimmons, secretary, and represented
by Travis, Merrick, Johnson & McCobb,
attorneys. Certain creditors were present
in person and Hilding & Baker. attor-
neys. were present on behalf of Barton
Furniture Co., reclamation petitioner.
Fred G. Timmer, of Grand Rapids was
elected trustee, with bond of $500. John
H. Klok and D. H. Fitzsimmons were
each sworn and examned before a re-
porter. The meeting then adjourned
without date.

In the matter of William H. Fredericks,
doing business as Fredericks Pharmacy,
bankrupt No. 6069, first meeting of cred-
itors was held March 8, at which time the
bankrupt was present and represented by
Warner, Norcross & Judd, attorneys.
Fred G. Tmmer, receiver, was present in
person. Certain creditors were present
in person and George B. Kingston and
H. W. Pearman were present on behalf
of creditors. William H. Fredericks was
sworn and examined before a reporter.
Fred G. Timmer, of Grand Rapids. was
elected trustee and his bond fixed at
$1,000. The meeting then adjourned with-
out date.

   

—_+- >
When I don’t know whether to fight
or not, I always fight.
—_—_2+2+»___
Pluck brings luck.

Cleveland 8.64.

Business Reaction and Commod-
ity Prices

A reactionary trend in business
activity threatens to cause some
weakness in commodity prices for
the near future. Earlier predic-
tions of firm to higher prices for
both manufactured goods and raw
materials may thus prove un-
founded.

Renewed weakness in sterling
will have a depressing effect on
commodities with an international
market. Prevalence of ““hand-to-
mouth’’ buying policies has sof-
tened prices in several industries,
particularly wholesale textile mar-
kets. Weakening of codes is an-
other factor making for lower
prices.

On the other hand, cost ad-
vances such as that contemplated
in the Guffey coal bill and infla-
tionary measures like the cash
bonus, may cause increases in par-
ticular prices outside the food
field, where short supplies seem to
assure higher prices regardless of
other factors.

oe SS
Beauty Lotion Made of Turtle Oil

One cosmetic manufacturer, in its
claims for turtle oil face cream became
too enthusiastic to suit the Federal

Trade Commission. Turtle oil is used

alone or in combination as a_ skin
treatment.

The Commission thought it was
smearing it on a little too thick to

claim for a cream made with the oil
that it would do such things as “pene-
trate and nourish the skin, remove or
reduce lines or wrinkles, build up sag-
ging muscles or underlying flesh and
rejuvenate the skin.” Not even oil from
a contented turtle could do that much.

As a result, an order to desist was
handed down.

 

SEASONABLE

 

ITEMS

SEED DISINFECTANTS

CERESAN DuBAY No. 738

SEMESAN BELL NU-GREEN

INSECTICIDES

PARIS GREEN
ARSENATE of CALCIUM

LIME and SULPHUR ARSENATE of LEAD

BORDEAUX MIXTURE

COPERCARB OXO BORDEAUX

SPONGES
PICNIC SUPPLIES

CHAMOIS SKINS
WAXES

POLISHES
CLEANERS

PAINT BRUSHES—VARNISH BRUSHES

BATHING CAPS

BATHING SUITS and SHOES

SODA FOUNTAINS and SUPPLIES

PAINTS ENAMELS
TURPENTINE
RUBBER BALLS

GOLF SUPPLIES

LACQUERS

MOTH DESTROYER
BASE BALLS

CAMERAS and FILMS

VARNISHES'- OILS

MARBLES
PLAY GROUND

and INDOOR BALLS and CLUBS

ROACH
LICE

ANT BEDBUG

FLEE

RAT MICE MOSQUITO

TICK KILLERS, ETC.

Our prices are right and stock complete.

HAZELTINE & PERKINS DRUG CO.

Grand Rapids, Mich.

 

 

 

 

March 13, 1935

MICHIGAN TRADESMAN

 

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

 

 

    
 

ACID
Acetic No, & i. __ ____
Boric, Powd., or Xtal., lb._-
Carbolic, Xtal., 1b) ee
Citric, 1b
Muriatic, Com’l1., Ib.
Nitric, 1). —_

Oxalie, bo
Sulphuric, Ib.
Tartaric, 1b.

ALCOHOL

Denatured, No. 5, gal,
vy ood, gal,

 

ALUM-POTASH, USP

  

    
    

Pump | Fb: 2
Powd: or Gra.) ib,
AMMONIA
_oneentrated, Ib. _.._. —
By lb. -. ae
Se ib. ne =
Carbonate, aoe

Muriate, Lp., bee
Muritate, Gra., lb.
Muriate, Po.,

Copaiba, lb.
Fir, Cana.,
Fir, Oreg.,
Peru, lb.
Tolu, lb.

 

Cassia
Ordinary, Ib.
Ordinary, Po.,
eaeoe 1D
Saigon, Po. Ip.
man i

“oaptree,
Seaptree,

Cubeb, lb.
Cubeb, Po.,
Juniper, lb.

 

BLUE VITRIOL
fou

BORAX
Ed or Xtal, ib.

BRIMSTONE

CAMPHOR
Pound (3

CANTHARIDES

Russian Powd ooo:
Chinese, Powd.

Crayons
White, dozen: ..___.
Dustless, dozen ~-.----

French Powder, Coml., Ib...

Precipitated, Ib

Prepared, Ib. 22.00

White, lump, 1
CAPSICUM

Foas

Fowce, b .
CLOVES

Whole. ib: 2 ee

Powdered, ih. ....
COCAINE

Oln¢e 2 Se ee
COPPERAS

Metal ibs eee

Powdered, Ib.

 

CREAM TARTAR

Round ee

CUTTLEBONE
Pound 2 —

DEXTRINE
Yellow Corn, Jb...
White Corn; ib.)

EXTRACT
Witch Hazel, Yellow Lab.,

gal,
Cae me bo

06 @ 10
O1%@ 20
36 @ 43
33 @ 45
03%@ 10
10 @ 16
5 @ 26
03%@ 10
33 @ 40
38 @ 50
6 @ 60
06 @ 15
05%@ 16
06 @ 18
05%@ 18
6%O 18
23 @ 30
18 @ 2%
01%@ 18
22 @ 8
07 @ 20
60 @1 20
200 @ 2 40
50 @ 1 00
400 @ 460
160 @ 1 80
@ 2%

20 @ 30
@ 40

50 @ 60
40 @ 45
38 @ 45
33 @ 46
Qo 4

20 @ 30
35 @ 40
Q #0

100 @ @
0 @ 16
06 @ 13
04 @ 10
72 @ 85
4 50

@ 2 00

@ 3 60

@ 6 00
03%@ 10
122 @ 15
4@ 18
03 @ 10
60 @ 70
62 @ 7%
30 @ 40
35 @ 45
-13 75@15 40
10

16

38

40 @ 60
06%@ 15
07 @ 15
95 @1 65
50 @ 60

 

 

 

  

 

  

 

 

 

FLOWER
Arnica, sibi io 50 @ 665
Chamomile
German, ih _.. 60 @ 70
Roman. Ib: @ 1 40
Saffron
American: Ib. 2) -o ie @ 1%
Spanish, ozs. 220 2. @1 25
FORMALDEHYDE, BULK
Pound) 22 es 09 @ 20
FULLER’S EARTH
Powder, Ib, J22 302 css o6 @ 10
GELATIN
Pound) 2222S @ 66
GLUE
Brok., Bro:, lb... 0 @ 88
Gro’d. Dark, Ibe 146 @ 25
Whi. Flake, Ib.-_.--_-----.  27%@ 365
White G’d., I 2 @ %
White AXX light, Ib. @ 40
Ribbon) 22200 424%@ 50
GLYCERINE
Pound 222 19 @ 45
GUM
Aloes, Barbadoes,
so called. lb. gourds... @
Pow Ib. 3 @ 45
Aloes, iis Ib. @ %
Powd., Ib. @ 80
Arabic, first, @ 50
Arabic, sorts, 17 @ 2
Arabic, Gran., @ 3
Arabic, P’d, Ib, 25 @ 36
Asafoetida, lb. 47 @ 50
Asafoetida, Po: ib. @ 170
Guaiac, in oe @ 60
Guaiac, powd. @ 66
Kino ib, oe @ 100
Kino: (powd:, lb... @ 1 2
Myrrhiibs 20 oe @ 60
Myrrh) Pow: Ibio2 @ 7%
Shellac, Orange, 1b.- _ £2 ¢6
Ground Ib! 2.200 42 @ 50
Shellac, white <bone dr’d) Ib. 45 @ 56
Tragacanth
No. i, DbIS.. 2 2 ee 175 @ 2 00
No. 2, Ibs. 5 @1 75
Pow., lb. @ 1 25
HONEY
Found .......__ ie 7 ae
HOPS
%s Loose, Pressed, 1b,--.... @
HYDROGEN PEROXIDE
Pound. gross ......... 27 00 $3 00
14 Ib, gross —.. a 00 18 00
14 lb. grosa 2 100 @11 50
INDIGO
Madras: ibs 2 200 @ 2 2
INSECT POWDER
Pure, ib. 31 @ 41
LEAD ACETATE
Xtal ibs ecole Be ¢ 26
Powd. and Gran..____--__-__ 25 35
LICORICE
Extracts, sticks per box.. 160 @ 2 00
Lozenges, Ib, ~_------.----- 40 @ 60
Wafers, (248) box @ 1 50
LEAVES
Buchu ib:, short. @ ©
Buchu, lb., long. @
Buchu, P'd., lb. @
Sage, bulk, ib. .---- 25 @ 30
Sage, loose pressed, %s, Wb. @ 4
Sage, ounces -..---..---. aS @ &
Sage, P’d and Grd._.-...... @ 35
Senna
Alexandria, lb. _..--—- 3 @ 4
Tinnevella, Ib. _...... 2% @ 40
Powd:, ib. 23 @ 386
Uva Ursi, Ib. ....___ @ 31
Uva Ursi, P’d., Ib. @ 4
Chloride, med., g 85
Chloride, large, 1 46
LYCOPODIUM
Pound) oe ee 45 @ 60
MAGNESIA
Carp, Ys) Vb. coe @ 30
Carb., 38) ib @ 32
Carb., Powd., Ib.._-.__. 6 @ %
Oxide, Hea., ae @ 70
Oxide, light, Tbe @
MENTHOL
Pound) 223220 2s ee 493 @5 2%
MERCURY
Pound 175 @ 200

 

 
   
  
 
 

 

 
 

 

  

   

 

 

 

 

MORPHINE
Ounces | 22 @1i2 75
SSO a a @14 40
MUSTARD
Bulk, Powd.
Select, Ib 2220 4 @ 50
No. Fo ibe tt @ 2
NAPHTHALINE
Balls jp. 2 a 08%2@ 15
Blake, lb, 08%@ 415
NUTMEG
Pound | @ 40
Powdered, Ibi 7002 @ 50
NUX VOMICA
Pound 0 @ 2%
Daweteucd: ib 16 @ 25
OIL ESSENTIAL
Almond
IBit., true: ozs. @ 650
Hit. art ozs, @ 320
Sweet, true, lb.-.---. 140 @ 2 00
Sweet, art., @ 1 20
Amber, crude, @1 40
Amber, rect., Ib... @ 2 00
Anise, Ib. 28s ee @1 60
Bary, ibs oer eh 4 @ 4 26
Bergamot, lb. é @ 3 60
Cajéput. Ib. 220022 I @ 2 00
Caraway, Sid) Ib 350 @ 400
Cassia. USE. Ib.-2 215 @ 2 60
Cedar Beat ib. 170 @ 220
Cedar Leaf, Coml., lb...._.. 100 @1 25
Citronella, ib. 1 @ i 40
Gloves, Ib) 2.2070 i @ 2 2
Groton; Ibs: 2." 4 @ 4 66
Cubeb: Ib,cc sos 4 @ 4 80
Erigeron, 1b. 2 @ 3 36
Kucalytus, Ib @ 1 20
Fennel —_-- @ 2 60
Hemlock, Pu., 1 @ 2 20
Hemlock Com., 1 @ 1 25
Juniper Ber., fp eee 300 @ 3 20
Junip’r w’d, Ib. — 160 @1 75
Thay: Blow. 1b.---. 6 00 @ 6 46
iuay. Gard., 1b.____ 125 @1 50
Lemon, 1p. 215 @ 2 60
Mustard, true; ozs..- 2 @ 1 26
Mustard: art.. ozs: @ 36
Orange, Sw, Ib 300 @ 3 26
Origanum, art... ]b.--- 100 @1 20
Pennyroyal, Yb. oo 275 @ 3 20
Peppermint, ib, 2 550 @ 6 00
OSG Gre) ese @ 2 50
Rose, Geran., 0zs.__ = @ 100
Rosemary Flowers, Ib.---.-- 100 @1 50
Sandalwood
EB. F., tb: @ 8 60
‘WwW. L, Ib, @ 47
Sassafras
True, Ib. @ 2 40
Syn., lb. @ 1 40
Spearmint, 1b. e @ 4 00
Mansy bp a ee 3 @4i0
Thyme, Red. Ib... @ 2 40
Thyme, Whi., @ 2 60
Wintergreen
meat true, Ib. 6 @ 6 0
Birch, 1b. @ 4 60
Sy @ 1 20
Wormseed, Ib. @ 4 00
Wormwood, Ib. @ 6 00
OILS HEAVY
Castor gal 145 @1i1 60
Cocoanut. Wb wo 22%@ 35
Cod Liver, Norwegian, gal. 120 @ 1 60
Cot. Seed. gal. 120 @1 30
Lard, ex., gal._ 155 @ 1 65
Lard, No. 1, & 125 @1 40
Linseed, raw, gal. a tt: @ 92
Linseed, boil., gal._.___ 80 @ 05
Neatsfoot, extra, gal 80 @1 00
Olive
Malsen, got 200 @ 2 50
Pure, a @ 5 00
Sperm, gal. g 1 60
Tanner, gal, 90
Tar, gal, nee @ 65
Whale” Sele ee @ 2 00
Gumisozs.) fae 1 20
Powder, ozs. 1 30
Gram) 078.2 oe 1 30
round 2 06%@ 15
PEPPER
Blacks gud: We 25 @ 35
Red, grd., Ib 45 @ 6565
White, (era: Tbe 40 @ 655
PITCH BURGUNDY
POung) 2 20 @~ 26
PETROLATUM
Amber, Plain, 12 @
Amber, Carb., 14@ 19
Cream Whi., Ib. 17 @ 22
Lily White, Ib... 20 @ 2
Snow White, bh 22 @ 217
PLASTER PARIS DENTAL
Barrels, 22) 2 nie @ & 75
duess, the oe 03%@ 8
POTASSA
Caustic, istike tbav a 69 @i 04
liquor, Woe) ce @ 4

POTASSIUM
Bicarbonate, Ib.
Acetate, Ib.
Bichromate,
Bromide, 1b,
Carkonate,
Chlorate
Xtal.,
Powd.,
Gran.,
Iodide, lb,
Permanganate,
Prussiate
Red, Ib.
Yellow,

  

ih

QH OOHHOO

QUASSIA CHIPS
POUNG 220
Powd:, Ibo o) 2 as
QUININE

O02. CANS: OA.

04

©

Aconite, Powd.,
Alkanet, Ib.
Alkanet, Powd., Ib.
Belladonna, Powd., lb...
Hieoag FPowd., hb ...
Burdock, Powd., hb
Calamus, Bleached, Split “and
Peeled, 1b

Calamus, Ordinary, Mi.
Calamus, Powd., lb
Elecampane, Ib.
Gentian, Powd.,
Ginger, African,
Ginger, Jamaica,
Ginger, Jamaica,
Goldenseal, Powd.,
Hellebore, White, Powd
indian Turnip, Powd.,
Ipecac, Powd., ib
Licorice, 1h
Licorice, Powd.,
Mandrake, Powd.,
Marshmallow, Cut.,
Marshmallow, Powd.,
Orris, lb,
Orris, Powd.,
Orris, Fingers,
Pink, Powd.,
Poke, Powd.,
Hhuberb, ib, ..
Rhubarb, Powd.
Sarsaparilla (Honduras, cut) 1 2
Sarsaparilla, Med., Cut,
Squills, Powd.
Tumeric, bowd.,
Valerian, Powd.,

  

35

  

be
BE owd.,
Limed, Ib.
Powd..

 

1b. o
lb.

  

QHHE SOO HH HE HHE HE QHHE HE HHHHHHHHDH OHOHHLH

Epsom, lb,
Glaubers

Gran.,
Rochelle,
Soda, Ib.

 

Anise ib oe
Canary, Recleaned, Ib.....__
Cardamon, Bleached, i
Caraway, ‘Dutch, Pee
Celeny | tbo Co ee
Colchicum, Powd.,,
Coriander,
Fennel, Ib. ca eee ee
Flax, Whole. Ib

Flax, Ground. lb
Hemp, Recleaned,
Lobelia, Powd.,
Mustard, Black,
Mustard, White,
Poppy, Blue,
Quince, be
Rape, Tb. soe
Sabadilla, Powd.,
Sunflower, Ib.

Worm, Levant,
Worm, Levant,

 
  
   
 
  
  

1
pene
Powe.

©9HHOHHHOHOHHSOOHHHHOSO

 

I

888
mir

 

Ash
Bicarbonate,
Caustic, Co’l.,
Hyposulphite,
Phosphate, ib,
Sulphite

Xtal.

Dry,
Silicate,

 

    

QHD QHO99

Sok gab eae

SULPHUR

Light, lb.

TAR
46 Pints, dozen. oe
Pints, dozen
Quarts, dozen

Gallons

-

1

bre

oe

~

10

85

75

81

 

 

 

20

MICHIGAN TRADESMAN

March 13, 1936

 

These Quotations Are Used as a Base to Show the
Rise and Fall of Foods Quoted on This
and the Following Page.

The following list of foods and grocer’s sundries is listed upon base prices, not

intended as a guide for the buyer.

Each week we list items advancing and declining

upon the market. By comparing the base price on these items with the base price
the week before, it shows the cash advance or decline in the market. This permits
the merchant to take advantage of market advances, upon items thus affected, that
he has in stock. By so doing he will save much each year. The Michigan Tradesman
is read over a broad territory, therefore it would be impossible for it to quote prices

to act as a buying guide for everyone.

takes advantage from it.

A careful merchant watches the market and

 

 

ADVANCED

Pork Butts—ic

Pork Shoulders—ilc
Pork Trimmings—2c
Argo Starch—20c
Cooking Oil—30c

Silk Tissue Toilet
Paper—12c

Star Ammonia—5c

Wheat Krispies—25c

Imperial Pineapple—40c

DECLINED
Whole Wheat Flour—10c

 

 

AMMONIA
Little Bo Peep, med... . 36

 
 

Little Bo Peep, lige 2 25
Quaker, 32 0z....- 2 10
Bran 12-07, 2s 80
APPLE BUTTER
or 12-28 oz.,
“7 { 1 60

BAKING POWDERS

Clabber Girl
10-oz., 4 doz. case-_-- 3 50
2 Ib., 1 doz. case_----- 2 30

Royal, 2 0z., doz----- 80
Royal, 6 oz., doz.-_--- 2 00
Royal, 12 0z., doz..--- 3 85

Royal, 6 lbs., doz.._-- 20 00

Rumford’s
10c, per dozen__-----_ 91
8-oz., per dozen_----- 177
12-02. -» per dozen__-_-- 2 25
5-Ib., per dozen_----. 12 2 25
Calumet
4-02Z., . doz. case._-.-- 217
8-02 a 279
16-02., 5 — ee 4 8
5-Ib., % — 6 00

KC
100z., 4doz.in case_. 3 35
150z., 2doz.in case... 2 45
25 0z., 2 doz. in case. 4 12

5 Ib., 1 doz, in case_. 5 90
10 Ib., %4 doz. in case_- 5 75

BLEACHER CLEANSER

Lizzie, 16 oz., 12s--__. 2 15
Linco Wash, 32 oz. 128 2 00

BLUING

Am. Ball, 36-10z., cart. 1 00
Boy Blue, 18s, per cs. 1 35

BEANS and PEAS
ry Lima Beans, 25 lb. 2 20
Beans_. 4 05

Split Peas, yell., 60 Ib. 3 35
Split Peas, er’n, 60 Ib. 4 75
Scotch Peas. 100 lb... 6 65

BURNERS

Queen Ann, No.1 -_--- 1 15
Queen Ann, No. 2 ----- 1 25
White Flame, No. 1

and 2, doz. 2 25

BOTTLE CAPS

Single Lacquor, 24 gross
cage, per

case..__.. 4 10

BREAKFAST FOODS

Kellogg’s Brands
Corn Flakes, No. 136— 2 65
Corn Flakes, No. 124— 2 66

 

1

wwe 1 55
Bran Flakes, No. 624_. 2 37
Bran Flakes. No, 650__ 1 00
Rice Krispies, 6 oz... 2 40
Rice Krispies, 1 0z.---. 1 10
All Bran, 16 oz. -..__ 2 30
All Bran, 10 oz. -.___-- 2 16
All Bran, % 0z. --.---. 1 1¢
Whole Wheat Fila., 24s 2 00
Whole Wheat Bis., 24s 2 31

1

Wheat Krispies, 24s__ 2. 65
Post Brands
Grapenut Flakes, 24s-. 2 10
Grape-Nuts, 248 ---.. 3 90
Grape-Nuts, 50s -- 1 50
Instant Postum, “No. 8 5 46
Instant Postum, No. 10 4 70
Postum Cereal, No. 0. 2 38
Post Toasties, 36s... 2 66
Post Toasties, 24s_... 2 65
Post Bran, PBF, 12. 1 74
Post Bran, PBF, 24-- 2 36

Amsterdam Brands
Gold Bond Par., No.5% 7 50
Prize, Parlor, No. 6-.. 8 00
White Swan Par., No.6 8 50

BROOMS
Quaker, 5 sewed_-----. 7 50
Warehouse -—------ 7 15
Winner, 5 sewed... 5 76
Peacis 4 25
BRUSHES
Scrub
New Deal, dozen--._ 85
Stove

Shaker, dozen ..._-...

Shoe
Topceen, dozen

BUTTER COLOR
Hansen’s, 4 oz. bottles 2 40
Hansen’s, 2 oz. bottles 1 60

CANDLES
Electric Light, 40 Ibs.. 12.1
Plumber, 40 Ibs..-..-.. 8
Paraffine, 6s -..------- 14%
Paraffine, 128 ....--.-. - 14%
Wicking 40

Tudor, 6s, per box._-. 30

CANNED FRUITS

Apples
Per
Doz.
Imperial, No. 10---... 5 00

 

Apple Sauce
Hart, No. 2--.. 1 26
Hart. No. 10... 5 75
‘Forest, Al ete esac 9 00
Quaker, No. 10_—--. 9 16
Gibralter, No. 10-. 9 25
Gibralter, No. 2%--.. 2 40
Superior, No. 2%. 2 80
Supreme, No. 2%... 3 10
Supreme, No. 2--.--. 2 25
Quaker, No. 2........ 2 10
Quaker, No. 2%----. 2 86

Blackberries

  

Premio, No, 10--...--. 6 25
Quaker, No. 2..------ 1 70
Blue Berries
Bagle, No. 10-—--... 8 50
Cherries
Hart No: 100) 5 70

Hart, No, 2 in syrup_- 2 25
Hart Special, 2... 1 25

Suprame, No. 2 in
syTup -~-----—---.—-
Hart Special, No. 2_. 1 35
Cherries—Royal Ann
Supreme, No. 2%... 8 =
Supreme, No. 2_--___- 23

Gibralter, No. 10_____. 9 28
Gibralter, No. 2%---. 2 76

Figs
Beckwith Breakfast,
No: 10... 13 00
Carpenter Preserved,
5 oz. glass -.-.-... 1 36
Supreme Kodota, | No. 11 90

Fruit Salad
Supreme, No. 10____. 12 00
Quaker, No, 10_------ 11 75
Supreme, No. 244__--_ 3 60
Supreme, No. 2_--_--- 2 70
Supreme, No, 1------ 210
Quaker, No. 2%-— --- 3 15

Goosberries
Michigan, No. 10_---- 5 35

Grape Fruit
Zeneda No, 2---------- 1 35

Grape Fruit Juice
Florida Gold, No. 1. 87%
Quaker, No. 2-------. 1 35
Florida Gold, No. 5-- 4 35

Loganberries
Premio, No. 10 -.---- 6 75

Peaches
Forest, solid pack,
No. 10_.

 

—. 130
Nile, sliced, } No. 10___ 6 50
0, halves, No. 10 6 50
Quaker, sliced or
ives, No. 10_--._. 8 20
Gibralter, No. 2%---. 2 00
Supreme, sliced No.
oe 2 2 46
Supreme, halves,
oo 25
Quaker, sliced or
halves, No, 24%4-_---- 215
Quaker sliced

Pears
Quaker, No. 10------ 8 58
re Bartlett, sage

Pineapple Juice
Doles, Diamond Head,
No. 2 1 45
Doles, . Dew,
No, 10 6 75

Pineapple,
Imperial, No.
Honey Dew, No. 24. 3 40
Honey Dew, No, 2-—. 1 90
Quaker, No. Be 2 35
Quaker, No. 2-.-..--- 1 80
Quaker, No. 1... 1 10

Srrees
7 90

Pineapple, Sliced
Honey Dew, sli
No..16
Honey Dew, tid bits,
‘o. eos
Honey Dew, No. “2% _- 2 46
Honey Dew, a oe _
Honey De A
Ukelele on” No. 10 7 30
Ukelele Broken, 2%. 2 25
Ukelele Broken, No. 2 1 85
Quaker, Tid Bits, No.

  

Quaker, No. 10...-.___ 8 26
Quaker, No. 2%... 2 35
Quaker, No. 2__-..... 1 90
Quaker, No. 1-.--..-. 1 05
Plums
Ulikit, No. 10, 30%
BVTUp oo 6 BO

Supreme Egg, No. 2% 2 30
Supreme Egg, No. 2.. 1 70
Primo, No. 2, 40%

S9tND 2 1 8

Prepared Prunes
Supreme, No. 2%4------
Supreme, No. .

italian oo 6 50

Raspberries, Black

Imperial, No. 10... 7 00
Premio, No. 10....-.-- 8 50
Hart, 8-ounce -...-._ 80

Raspberries, Red
Premio, No. 10......-. 8 75

Strawberries
Jordan, No. 2.......-_ 2 50
Daggett, No. 2_---__-- 2 25
Quaker, No. 2----_---- 2 35

CANNED FISH

  

Clam Ch’der, 10% oz._ 1 35
Clam Chowder, No. 2__ 2 75
Clams, Steamed No. 1 2 75
Clams, Minced, No. % 2 40
Finnan Haddie, 10 oz._ 3 30
Clam Bouillon, 7 oz. 2 50
Chicken Haddie, No. 1 2 76
Fish Flakes, small____ 1 25
Cod Fish Cake, 10 oz. 1 55
Cove Oysters, 5 oz.-~.. 1 35
Lobster, No. %- 2 26
Shrimp, 1, wet---.-.._ 1 45
Sard’s, % Oil, k’less__ 3 97

n, 2 20

Salmo: Alaska__
Salmon, Med. Alaska_ : -

Tuna, %s, Van Camps,

Tuna, 1s, “Van Camps,

dos. 2
— %s, Chicken nese as
Tuna, % Bonita... 1 2

11

CANNED MEAT

Bacon, med, Beechnut 2 50
Bacon, lge., Beechnut 3 75
Beef, lge., Beechnut_. 3 26
Beef, med., Beechnut_ 1 95
Beef, No. 1, Corned__ 1 90
Beef, No. 1, Roast -... 1 95
Beef, 2% oz., Qua., Sli. 1 30
Corn Beef Hash, doz. 1 70
Be fsteak & Onions, s. 2 70
Chili Con Car., 1s_-- 1 05
Deviled Ham, %8---~~ 1 85
Deviled Ys... 2
Potted Meat, % Libby 48
Potted Meat, % Libby. 175
Potted Meat, % Qua... 65

Potted Ham, Gen. %-. 1 36
Vienna. Saus. No. %.-- 90
Baked Beans

Campbells 488 ....-._.
CANNED VEGETABLES
Hart Brand
Asparagus
Quaker, No. 2. pe 2 20
Hunt Picnic ___-_--__ 1 80
Hunt No. 1, Med. Green 3 00
Hunt No. 1 Med. White 3 15

Hunt No. 1 Small
nrooe 2. 2 80
Baked Beans
1 Ib. Sace, 36s, cs.___-__ 1 80
No. 2% Size, doz... ; 10
No. 10 Sauce__-----_.. 4 00

Lima Beans
Baby. No. 2_-----—--- 1 60
Marcellus, No. 2..-... 1 25
Scott Co. Soaked... 90
Marcellus, No. 10_----- 5 90

Red Kidney Beans

No, 10: _- 475
No. 2. 1 00

String Beans
Choice, Whole, No. 2.. : 70
Cut,, No. 10 7 26
Cut, No.2 ....
Marcellus Cut, , No. 10-

uaker Cut No. 2.... 1 20

Wax Beans
Choice, Whole, No. 2.-
Out, NO.10) hoe ee 7
Cut Nose 2 1
Marcellus Cut, No. 10_
Quaker Cut No. 2-.. 1 20

 
 

  

 

Extra Small, No. 2.... 1 75
Hart Cut, No. 10_.. 4 60
Hart Cut, No. 2 95
Hart Diced, No. 2---. 1 00
Quaker Cut No. 2%--.1 20

Carrots

Diced, No.2 ......... 96
Diced, No. 10 -....... 4 W

Corn

Golden Ban.,, No, 2.---
Marcellus, No. 2...
Fancy Crosby, No. 2
phy Grain, 6 Ban-

No. 2
Ques No. 10¢-

pe
SRa

oom
Sk

Peas

Oxford Gem, No. 2. 3
Sifted BE. June, No. 2-. 2
Marcel., Sw. W No. 21
Marcel., E. June, No. 3

ae

Quaker, E. Ju., No. 10

RSRRSE

Quaker E. J., No. 2_-

 

Pumpkir.
Sauerkraut
i
No. 2% Quaker... 110
No. 2 Quaker... 9%
Spinach

Supreme No. 24%... 1 75
Supreme No. 2... 1 37%
Quality: No. 22.0 1 10
Quality. No. 2%~---_-- 1 50

Succotash
Golden Ag mead No. 2. 1 75
55

Hart, ——

Pride or “Michigan__-- 1 25

Tomatoes

 

CATSUP
Quaker, 10 0z.....doz. 1 10
Quaker, 14 oz.....doz, 1 4@
Quaker gallon glass,
gozen 2 11 00

CHILI SAUCE
Sniders, 8 oz.
Sniders. 14 og.

A tS

. OYSTER COCKTAIL
Sniders, 11 o0z...-._.. 2 00

CHEESE
Moquerort. 2 68
Wisconsin Daisy ~_----- 19

Wisconsin Twin ____-- 1814
New York June, 1933... 24
Sap Sago 52

CN 20
Michigan Flats __..... 17%
Michgan Daisies __.--. 17%

Wisconsin Longhorn __ 18%
Imported Leyten __.___ 27
1 Ib. Limberger -.._--_. 20
Imported Swiss _...-... 56

ate Old End, Loaf___ 34
Kraft, Pimento, ‘% Ib. 1 85
Kraft; American, % Vb. 1 85
Kraft, Brick, 4% ib.___ 1 85
Kraft, Limbur., % Ib._ 1 85

CHEWING GUM
Adams Black Jack...... 68
Adams Dentyne --------
Beeman’s Pepsin
Beechnut Peppermint... 65
Doublemint &
Peppermint, Wrigleys.. 66
Spearmint, Wrigleys_- =

 

CHOCOLATE
Baker, Prem., 6 lb. % 2 45
Baker, Pre., 6 lb. 3 02. 2 66
German Sweet, 61b.%s 1 86
Little Dot Sweet

6 lb, 4s 2 60
CIGARS
Hemt. Champions -_ = -
Webster Plaza

Webster Golden Wed. BH os
Websterettes ....-.. 37 50

Cnc 38 50
Garcia Grand Babies 40 00
Bradstreets ...---—-- 38

Odins __......________ 40 00

RG 'pne Boquet-_-_-. 75 00
Perfect Garcia Subl._ - .
Kenway

Budwiser
Isabella

Cocoanut
Banner, 25 lb, tins.... 20%
Snowdrift, 20 ib. tins. 20%

CLOTHES LINE
Household, 50 ft... 1 75
Cupples ‘Cord 2.20 2 00

COFFEE ROASTED

Lee & Cady
1 Ib. Package
RyCO 222 221%
as Breakfast a
Breakfast Cup 0.00 0°
Competinon —. 7
i. LL 22
Majestic) ni 4
Morton Housa _
MeGrow 36
Quaker, in cartons_. 24%
Quaker, in glass jars 28%
Coffee Extracts
M. Y.. per 100... 12
Frank’s 50 pkgs... 4 25
Hummel’s 50, 1 Ib... 10%
CONDENSED MILK
Eagle, 2 oz., per case_. 4 60

Cough Drops

 

den’
Vick’s, 40/10c__--__2. 2 40

COUPON BOOKS

50 Bconomic grade. 2 50
100 Economic grade. 4 50
500 Economic grade_.20 00
1000 Economic grade__37 50

Where 1,000 books are
ordered at a time, 8
ly printed front eeeen is
furnished without charge.

CRACKERS
Hekman Biscuit Company

Saltine Soda Crack
bulk shia

=

Saltine Soda Crackers,

8% oz, pkgs.______ 93
Butter Crackers, bulk 13
Butter Crackers, 1 Ib, 1.60
Butter Crackers, 2 Ib. 3.12
Graham Crackers, bulk 13
Graham C’s, 1 Ib... 1 49
Graham C’s, 2 ib... 2 77
Graham C’s, 6% oz... 93
Junior Oyster C’s, blk. 13
Oyster C’s, shell, 1 tb. : 71
Club Crackers _______. 176

CREAM OF TARTAR
6 lb. boxes.._..-_.. ——

ORIED FRUITS

Apricots
Extra Choice ..-..-. 23%
Standard 20000 21%
Citron
10: 1b; box 2 eo 25

 

 

March 13, 1935

 

 

 

 
 

 

 

  

 

 

  

 
   

  
 
   

 

  

 

  

 

   

  

 
  

MICHIGAN TRADESMAN 21
Currants JUNKET QooDs FRESH MEATS HERRIN OAP TE
Packages, 11 0Z.-----—- 13 Junket Powder ...... 1 20 : Am. Family, 100 box 5 20 a
Junket Tablets 135 Beef Helland Herring F. B., 60c__.___.._.___ 3 35 Medium e 149
Top Steers & Heif.____ 19 Mixed, kegs -.--._-_- Fels Naptha, 100 box__ 4 35 ox ol  gsese
Dates oe Good Steers & Heif.____ 16 Milkers, kegs —_----__ 95 Flake White, 10 box-. 3 20 Pan fae e ns --30@35
Quaker, 12s, pitted-—-- 1 3) co ee 13 Boneless Herring, 10 1b. 15 Ivory, 100 6s____----__ S05 wat Nee
Quaker, 128, regular-- 1 10 ee Pe. 10 Cut Lunch, 8 Ib. pails 1 26 Fairy, 100 box________ S00 ea
See Te MANE, Eee te cesar
Quaker, , a : va, box. 2 bb
Oleo Mackerel Camay, 72 box-.-...-. 395 Choice -—---------._. 34
a 13% Tubs, 60 Count, fy. fat 6 00 P & G Nap Soap, 100@3 20
Figs Pails, 10 Ib. Fancy fat 150 Sweetheart, 100 box. 5 70 Ceylon
Calif., 24-8 oz, case. 1 80 Grandpa oe , 50 am. —_ 2 x Pekoe, medium ._____ 63
Villiams Barber 9s
: MATCHES White Fish Williams Mug, per doz. 48 English B
Peaches Done No. 5 144___ 5 80 Med, Fancy, 100 ib. 13 00 Lux Tollet, 50_...... 8 95 Coa median sie =
Ewvap. Choice --—----- te% ae ae 44 box__ 5 a Milkers, bbls. --___--- 18 50 Congou, choice _____ 35@36
Eva. Fancy ---—----- Pion No 6 KKK = Norway-_-— = 50 Congou, fancy tea
0, 0... 5 00 $ ib. patie 1 40 Te
Cut Lunch__--___-_- 1 50 SPICES
eae Reavvon, © aes coe 088 ike a ae
Lemon, To’ » spice Jamaica______
glos: dox 8 oe 5 gro. cs.__ 5 26 Good Mutton Cloves, Zanzibar______
Orange, Torelli, Ce Se SO 08 Cassia, Canton _______
4 ox, dozen_-- 90 to i SHOE BLACKENING _ Cassia, 5¢ pkg., doz.--
Giron Tores, eS — 2 in 1, Paste, doz.._...1 30 Ginger, wee ae @
4 0z., dozen-------- 90 MUELLER'S PRODUCTS E. Z. Combination, dz. a a ae eS ——— @30
Macaroni, 9 oz._...-.-. 2 e pkgs., doz. @65 TWINE
Raisins Soeenet, 2 Oe 2 10 Loing -----_------______ 22 Shinola. a . oe ae 30 a o Ge : By a
bow Macaroni, 9 oz. 2 10 Butts) os nola, 02. ---------- s negs, oe ply balls... 40
Seeded, n'a Sidlogs bi ™% Egg Noodles, 6 oz. 219 Shoulders epper. Black -_______ @23
Thompson's Vermi ara Spareribs
‘less bik._.-- Egg Vermicelli, 6 oz. 210 5 :
qe * coe Hee Alphabets, fa an fe oi STOVE POLISH me, ene ie Fille Bo of Eoan
Lie aan ac . --- i
Quaker Geaded, 16 on. 8 pea Eragnctt, 22, Blackne, per doz... 1 30 Gioveg, ‘Zanzbar oF dae ae
7 oo 2 20 Black Silk Liquid, doz. 130 “SOVCS ¢ nzbar ~_-... O28 ite “Oyprain 25
Black Silk Paste, doz..1 25 Ginsa.’ oa ——=--——— @22 White Wie’ 40 grain 19%
California Prunes Enameline Paste, doz. 1 30 dba rkin -—-_ @17 e Wine, 80 grain 4%
90@100, 25 Ib, boxes aos PROVISIONS Enameline Liquid, doz. 130 yustatd -———-- -- =
80@ 90. 26 1b. boxes _@0T ou. , Z. Liquid, per dex.1 20 Povo Fenene -——- @@)
70@ 80, 25 1b. boxes --@0T% as eee Ee Barreled Pork Ra@ium, per doa. 130 jubes @23 WICKING
60@ 70, 25 lb. boxes -— eae eerless ____ 14 Clear Back -_--28 00@34 00 Rising Sun, per doz. 130 Doppae ‘white oot a No. 9, per gross _______
60@ 60, 26 lb. boxes =e Panes ne Co te Short Cut, Clear__._ 30 00 cee See Wenel, 2 Gennes @acenne one Ne 1, per gross __
40@ 50, 25 lb. boxes --Gii*  Filberta, Nagle ie See et 0. 10, — 130 paprika, Spanish __._. @36 ae 2, per gross _______
40, 25 1b. ain “1s Peanuts vie ted 11% t » per doz.__-.-__ 3 00 Be ‘ Der gross _______ 2 30
@ 30, 26 Ib. boxes __ , Vir. Roas ~ Dry Salt Meats cerless Rolls, per doz. 90
i8@ 24° 28 1b. boxes _-@14 Pecans, lea D § Bellies__-_-_.20-25 19 Rochester, No. 2, doz... 50
P ’ - SALT Seasoning Rochester, No. 3, doz.. 2 00
woe ae 2 ele Paes. see SS Power, 1% oz._ 65 Rayo, per doz.______ 15
Hominy Bie Lard uaker, Boe (De elery eh 1% 0z._... 80 i
Pearl, 100 Ib, sacks---- 3 56 Pure in tierceso 0° — 154% Quaker, 36-1% ---_-_ 1 20
Gh: tube -- eens © ra Ne as i WOODENWARE
5 ubs ...--advance % € 0. 1, DDIS.—_____
Bulk Goods oe onited Peanuts 20 Ib. pails _-_--advance % Med. No. i, 100 lb. bk. 1 07 Ponelty, 3% oz.-______ 325 Bp Baskets
Elb.Macaroni, 201b.bx. 1 35 45° ™S7i \Oaioota case” 14% Chippewa Flake, 70 ib. 100 Kitchen Bouquet___.. 428 DuShels, Wide Band,
Egg Noodle, 10 Ib. box 1 26 b. Cellop’e case_ 1 50 Packers Meat, 50 Ib... 70 Laurel Leaves___ 26 yyno0d handles______ 2 00
, Crushed Rock for ice, Marjoram, 1 oz....... 90 Market, drop handle. 90
cream, 100 Ib., each 95 Savory, 1 oz.____ ei 65 ie single handle. 95
Pearl Barley a Shelled Leaps 280 Ib. bbl. 4 8 ae ton: 90 rae ieee nonnn--- ; S
Cb ee ee GO es ir ee Ee ge ok | os Seanmiadenete ogee ae Secoeerceme ‘umeri 2 BR we aS ------
Chester -------- Almonds (oo Baker Salt, 280 lb. bbl 3 80 erie, 1% o@.__—__- 85 Splint, medium __.__~ 7 50
Peanuts, Spanish, 125 6, 10 lb., per bale_____ 1 03 Splint, small -_________ 6 50
Lentils Ib. bags ------------- 9% 20. - Ib., per bale______ 1 08
au ee 25° Ib, bogs, table 45 STARCH = Churns
, So Corn arrel, 5 gal.. each____ 2 40
Walnut, California __._ 66 Kingsford, 24/1 etal 2 35 Barrel, 10. gal., each___ 2 65
Tapioca Waneae. Jellied 2 6 Powd., bags, per tb____ 4% 3 to 6 gal., per gal... 16
Peari, 100 Ib. oa? Wes Headcheese ~_--------- 18 a 24, a Le pkes.__ : 2
Minute, 8 0z., 3 doz.— 4 MINCE MEAT a Se : Pails
Dromedary Instant --- 350 None Such, 4 doz.__-_- 6 20 10 qt. Galvanzed .___.. 2 60
Quaker, 1 doz. case... 95 Smoked Meats 12 qt. Galvanized _____ 2 85
Jitty Punch Yo Ho, Kegs, wet, 1b.. 16% Hams. Cert.. 14-16 lb.__ 22 Gloss 14 at. Galvanized _____ 3 10
‘coe ee 8 Hams, Cert., n Argo, 24, 1 1b. pkes.__ 1 80 at. Flaring Gal. Jr.. 5 60
‘Assorted flavors. Asis ii ee 22 Argo, 12, 3 Ib. pkgs... 325 1°9t- Tin Dairy_..____ 4 00
OLIVES—Plain Ham, dried beef Argo, 8, 5 Ib. pkgs... 2 46
TED MILK —- Quaker, 24 3% os. ca 1 CE dees ee Silver Gloss, 48, 1s____ 11% Frcs
One eR Tee sat io Quaker, M ™% of, of 365 Picnic Boiled Hama_——@18 Staley 41d. 1 70 MOwSe, Wood, 4 holes. 60
Quaker. Baby, 4 doz.-155 ‘Tempter, 12 22-02. cs. 450 Boiled Hames -—--—_ @s - mee ee
Quaker, Gallon, % dz. 325 41 gal. glass, each 1 Minced Hams -----_-- D15 , ga os couse, tin, 5 holes... 65
Carnation, Tall, 4 doz. . re : 2 cae Bacon 4/6 Cert.-._---.- @27 \ Wee ae wort r nee 1 00
Carnation, Baby, " dz. < Spring ___________ 1 60
Oatman’s D’dee, Tall_ 3 22 OLIVES—Stuff Y Mouse, spring_________ 20
Oatman’s D’dee, Baby 161 Quaker, 24 2% oz. ca 1 87 Beef Free Run’g, 32, 26 oa. 3 40 ree
Pep fa 3 22 Quaker, 24 4 oz cs... 2 Boneless, rump ----Ib28 60 ive case lots_.._... 2 30 lu
1 61 e a Blue Karo, No. 1%_- 2 65 Tubs
Pet, Baby. 4  Georie ae 33 Quaker, 24 6 oz. cs... 3 55 Iodized, 32, 26 oz..-_.. 2 4) Blue Karo, No. 5, 1 dz. 3 58 Large Galvanized 87
Borden's, Tall. 4 : Quaker, 24 7% oz. cs. 4 55 Five case lots___-_---- 230 Blue Karo, No. 10____3 40 Medi oe
Bey woes. «dou 1 61 Quaker, 24 10 oz. cs. 5 95 Liver Hed Hao Me, ee Sua Gee
Quaker, 12 32 o7. ca. 7 88 Se = Colonial Red Karo, No. 5, 1 dz. 3 88 esas “a
on glass, each_. 210 Calf -—---- = Fifteen 48 _.--___----- 100 Red Karo, No. 10 3 74
FRUIT CANS Pork) ee 11 "Twenty 3s 1 08 : a eee
Six is = e= : Ba Washboards
Ball Mason : Todine, 24, 2g__________ 1 35 imit. Maple Flavor mner, Globe__..____ 5 50
¥. 0. B. Grand Rapids PARIS GREEN Iodine, 36, 1-__-%-__ 120 Orange, No. 1%, 2 dz_ 2 87 Brass, aeele 6 25
One pint 7 6 Plain, 36, 1%... 120 ©OTange, No. 3, 20 cans 434 Glass, single-_-_______ 6 00
One quart ———-———- 900 is : Log Cabin Plain, 24 2s 1 Double Peerless__----_ 8 50
f gallon 18 90 25 and 6s 30 RICE . are on ae Single Peerless__—--_ 7 50
266 0 7 os  Bancy Blue Rose... n ane Torth oS
sce oe 98 ste a eee es
. oo ‘ eae Besk cane 9630
FRUIT CAN RUBBERS KLES wenty Mule Team nuck, 24/12 Glass__ 4 00
Quaker Red Lip, 2 gro. sks a ioc es ‘: re Kanuck, 12/26 Glass 4 15 Paper Food Dishes
carton -——-— Sweet Small RUSKS_ 96, % Ib. packages___- 4 00 a ae 2 Bs
L and C, 7 om, doz.-. 92 Postma Biscuit Co. Grace gue 2 lb, size, per M______ 3 40
GELATINE Paw Paw, quarts, doz. 2 80 18rolls, per case -__--- 2 10 3 Ib. size, per M 415
Jell-o, $3 dom--—--—- ; 10 ' 12 rolls, per case ____-_ 1 39 WASHING POWDERS Welch, 12 quart case__ 390 ® Ib. size, per M______ 5 60
Minute, 3 doz.-_------- 05 18 cartons, per case ... 235 Bon AmiP@., 18s, box-190 Welch’ 12 pint case.1200 ©
Knox’s, 1 dozen_—--- 3 25 Dill Pictzles 12 cartons, per case ..- 1 67 oo igi Cake, 18s_--. 1 ee ' ae
Jelsert, 3 doz._-------- 4 40 to Tin, doz._.. 8 20 Fillo ~-.----—----~---- WRAPPING PAP
ats Glass Thrown 1 50 Big 4 Soap Chips 8/5_. 2 40 Butchers D eta
Chipso, large -------- 4 30 COOKING OIL Kraft) | Ge on
Climaline, 4 doz...-... 3 60 4,
HONEY SALERATUS Grandma, 100, 5¢-----. 350 Pints, 2 doz.. case____ 5 70
Lake Shore 1 lb. doz_- 1 89 Arm and Hammer 248s_150 Grandmm, 24 large._ 350 @uarts. 1 doz._______ 5 35 TOILET PAPER

JELLY AND PRESERVES
Pure. 30 Ib. vails___-- 2 35
Imitation. 30 1b. vails_ 1 39
Pure Pres., 16 oz., dz.— 2 00
12 oz. Apple Jelly, dz. 95
13 oz. Mint Jelly, dz. 1 60
7 oz, Cranberry Jelly, dz 90

JELLY GLASSES
% Pint Tail, per doz.---- 25

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Blue Ribbon, per doz. 4 *
Bicycle, per ‘doz._-_--- 47
Caravan, per doz... 2 38

POP CORN L
Sure Pop, 25 Ib. bags : 55
Yellow, 24 1-Ib. bags... 2 50

SAL SODA
Granulated, 60 Ibs. cs.. 1 35
Granulated, 18-24% Ib.

packages

COD FISH
Bob White, 1 Ib. pure 25
Paragon, 1 Ib 19

Gold Dust, 12 large. 1 95
La France Laun 4 dz. 3 65
Lux Flakes, 50 small_. 4 55
Lux Flakes, 20 large. 4 33
Old Dutch Clean., 4 dz. 3 40

Bingo, 245... 4 65
Ringe: 40s) 2802 2 89
Spotless Cleanser, 48,

om ee 85

 
  

Super Suds, 48 -
Sunbrite, 50s 20
Wyandot. Cleaner, 248 1 60

5 gallons, 2 per case__ 12 3

TABLE SAUCES
Lee & Perrin, large... 5 75

Lee & Perrin, small___ 3 35
Pepper, 2 os 1 60
Royal Mint 222 2.* 2 40
Tobasco, small______._ 3 75
Sho You, 9 0z., doz.___ 2

 
 

Caner 202.0 3 30

Quaker, 100 Rolls____ 4 50
Silk Tissue, 100 rolls__ 3 59

YEAST CAKE
Masic, 3 doz... 2 70
Sunlight, 2.007. -
Sunlight, 1% doz. —
Yeast Foam, 3 doz.__-_ 2 70
Yeast Foam, 1% doz.__ 1 35

  

YEAST—COMPRESSED
Fleischmann, per doz... 30
Red Star, per doz.-.---- 24

 

Sea ies oe

oeora topes

22

 

MICHIGAN TRADESMAN

 

March 13, 1925

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Clyde K. Taylor.
Executive Vice-President—M., A. Mittel-

man.

Vice-Presidents—J. A. Burton, Lan-
sing; A. Allen, Grand Rapids; Edward
Dittmann, Mt. Pleasant; R. H. Hainstock,
Niles; E. T. Nunneley, Mt. Clemens; Fred
Nentwig, Saginaw; E. C. Masters, Alpena;
A. G. Pone, Jackson.

Secretary-Treasurer — Robert Murray,
Charlotte.

Field Secretary—O. R. Jenkins, Port-
land.

Membership Committee—R. H. Hain-
stock, chairman; entire board to act as
committee.

Board of Directors—E. T. Nunneley,
Mt. Clemens; M. A. Mittelman, Detroit;
Edw. Dittmann, Mt. Pleasant; Steven J.
Jay, Detroit; Clyde kK. Taylor, Detroit;
John Mann, Port Huron; Max Harryman,
Lansing; Wm. Van Dis, Kalamazoo; Rich-
ard Schmidt, Hillsdale; Arthur Jochen,
Saginaw; BC Olsee, Grand Rapids:
Fred Elliott, Flint; P. B. Appeldoorn,
Kalamazoo Fred Murray, Charlotte; Ralph
Meanwell, Ann Arbor; John Och, Che-
boygan,

 

Michigan Shoe Exhibition Association

Annual meetings held once a year at
Pantlind Hotel, Grand Rapids.

Address all communications to Rodney
I. Schopps, Secretary, Pantlind Hotel.

 

Large Plans For Michigan Retail Shoe
Dealers Association

_ Charlotte, March 7—Enclosed please

find check for ‘“Dad’s” subscription.

(Albert Murray.) You are welcome to

it and we appreciate your paper and

your policy.

I would like to say a few words in
regard to our Shoe Dealers Associa-
tion. As you know, the job of Secre-
tary-Treasuter was wished on me and I
agreed to accept it only with the idea
in mind of doing all that I could to
help build it up and see that it be-
comes a help to shoe retailers and all
retailing in general,

I know how vitally concerned you
are with anything that affects retailing
in this state and I want you to know
that I will endeavor to keep you in-
formed of anything of interest which
may be to the interests of our Associa-
tion. With that in mind I am enclos-
ing a copy of a bulletin sent out by M.
A. Witten. President of the Na-
tional Association. This letter has
been mailed to our entire membership.
Also please note an invitation from the
Detroit Association, which is self-ex-
planatory.

Personally, I have always admired
your policy and I desire to assure you
that I consider you an able ally for all
that is for the good of legitimate re-
tailing in this state. At all times you
may find me ready to co-operate with
anyone ready to champion the retailers’
cause.

As an added thought, don’t you be-
lieve that it is about time for the home
merchant to begin to educate the buy-
er that he is highly competitive with
the mail order house? Study the in-
crease in business of the two big ones
in Chicago, over last year’s sales. Ina
number of communities this is a big-
ger threat than the ‘‘chain.” Thirteen
hundred mail order catalogues went
into homes out of this local postoffice
last month. Ask some friend in a post-
office and if he will tell, you will be
surprised at the orders which go to
Chicago. Also granting that $10,000,-
000 is an average yearly business to
Chicago mail order houses from Mich-
igan, bear in mind that a sales tax of
2 per cent, is paid to the state of Illi-
nois. It is good of us Michigan resi-
dents to support their schools and gov-
ernment, but who is going to support
our institutions and schools? Not the
Illinois people, nor the mail order
houses. No, we can just increase our
sales tax or have it back on property
again.

It makes me wonder to think that
some retailers wonder why we should
have an organization Well, this is just
one reason—and there are others.
Robert D. Murray,
Michigan Retail Shoe
Dealers Association.

Sec.-Trcas.

Detroit, Feb. 20 — Advertisements
have been appearing in the New York
dailies, reading as follows:

“McCreery’ s and the makers of Arch-
Preserve Shoes make you a thirty day
trial offer February 15 to March 1. You
are invited to purchase arch preserver
shoes from our smart new spring
stocks. Wear them, walk in them, shop
in them, and if, within thirty days from
the day you buy them, you don’t find
them absolutely comfortable, bring
them back to us! That’s just: how con-
fident we are in the marvelous fitting
qualities of these popular fashion-right
comfort shoes. Choose from fifty new
styles.”

As President of the National Shoe
Retailer Association, I challenge this
advertisement under Article 8, Section
5, of the code of fair competition for
the Boot and Shoe Manufacturing in-
dustry, which says:

mE! njustifiable returns, excessive
claims and unfair cancellation. The
methods of co-operatively exchanging
information regarding such practices
through the National Boot and Shoe
Association may be recommended to
be continued subject to approval of the
administrator.”

Ii the manufacturer is party to the
above advertisement, then he should be
called to account by his own code
authority.

It is my opinion, that shoe retailers
the country over have been too liberal
with the consumer in allowing adjust-
ments on shoes.

Retailers have been taking unneces-
sary losses and manufacturers have, in
many instances, been forced to assume
a far higher proportion than is their
just due.

Our Association has been consistent-
ly endeavoring to eliminate as much of
this evil as possible. No other industry
that supplies wearing apparel is obli-
gated to accept returns in such quanti-
ties as is burdened on the shoe indus-
try.

Consequently, it is my opinion, that
the policy as outlined in the above
quoted advertisement, is detrimental
to both the manufacturing and retail
branches of the shoe industry.

I fully recognize that the manufac-
turer and the retailer concerned are
within their just rights, but I do be-
lieve that this policy is an unethical
one, and if not immediately discour-
aged, will work unnecessary hardships
on a much harassed retailing and man-
ufacturing group.

Therefore, may I ask that if you are
in agreement that you immediately
write a protest to both parties con-
cerned. Also please write to all local,
state and National associations, asking
them in turn to take action along these
same lines.

It is requested that all city, state and
regional shoe associations immediately
take up with their entire membership
and request that they follow a similar
procedure in order that we may dis-
courage as far as possible any develop-
ment of this objectionable plan.

Yours in a spirit of co- oporation in
what I think is in the best interests of
the industry in its entirety.

M. A. Mittelman,
President National Shoe Retailers
Association.

 

Detroit, March 1—The Detroit Re-
tail Shoe Dealers Association cordially
invite the members of the Michigan
Retail Shoe Dealers Association to at-
tend their annual meeting for the elec-
tion of officers and their entertainment
to be held at the Hotel Fort Shelby on
Tuesday, Maich 19, at 6:30 p.m.

Enclosed please note a copy of a let-
ter sent out to all shoe organizations by
M. A. Mittelman, President of the Na-
tional Association. In the interests and

for the protection of the trade, all re-
tailers are urged to act on President
Mittelman’s suggestions.

I trust that a good number of our
members will be able to accept the invi-

tation of the Detroit Shoe Retailers
Association. Clyde K. Taylor,

President Michigan Retail Shoe
Dealers Association.

I made the best kind of a fight I
knew how on the mail order houses
when they began business thirty or
forty years ago, but I did not accom-
plish as much as I expected to because
of the apathy of the regular merchants.
The latter did not then realize or ap-
preciate how much the mail order
houses could do to unsettle prices. We
soon found that Ward handled mostly
good stuff and Sears the poorest stuff
which could be obtained, E. G. Stud-
ley, who was then engaged in the man-
ufacture of rubber shoes and boots here
under the name of the Grand Rapids
Rubber Co., once remarked that he
could not: make anything too good for
Ward or too poor for Sears.

I am now disturbed over our Pres-
ident drafting two master men from
the Sears establishment for the man-
agement of the NRA, which I think is
the most unfortunate feature our Gov-
ernment ever undertook to fasten on a
deluded people.

I am now devoting every minute I
can spare from the Tradesman to the
enactment of the amendment to the
Clayton law now in the hands of Con-
gress and the new license bill on chain
stores in our Legislature. Now that the
Michigan Supreme Court has given our
1933 law its endorsement, I think we
would be safe in increasing the license
fee along the lines proposed by the
Greenville merchants which I have
played up pretty strong in the Trades-
man. The Greenville plan does not
make any change from the present law
up to thirty stores, but above that num-
ber the increase is nearly double.

I see you are on the Legislative Com-
mittee of your organization. What
have you done on the amendment to
the Clayton law? I hope you have re-
quested every member of your Asso-
ciation to write his Congressman re-
questing prompt action in the prem-
ises. E. A, Stowe.

——— +2 >

Christ had something to say about
economics. He said, “Lay not up your
treasures on earth, but lay them up
in heaven.’ To-day, because we have
laid up no treasure in heaven, we are
in danger of losing what we have laid
up on earth. Unless we rebuild God
in our hearts we will never rebuild
and reconstruct the world.

WIND

WINDSTORM

 

 

! DAMAGE CAN'T BE PREVENTED

MICHIGAN SHOE DEALERS MUTUAL
FIRE INSURANCE COMPANY

253% PRESENT PREMIUM SAVINGS

Equal Elements of Uncertainty in
Other Countries

Considering all factors, business con-
tinues at an encouraging pace, although
further expansion will likely await
clarification of the political outlook.
The recent recessions in power and
steel production were halted last week.
There is no definite indication of a
let down in retail demand for automo-
biles. Car loadings are showing a tend-
ency to recover. Although a spring
improvement of normal proportion is
not likely, the fact that many of the
legislative proposals which would mean
additional restrictions, etc., will likely
not pass so that the longer term out-
look may be visualized with some de-
gree of encouragement. The slower
pace _ of might continue
through the summer as a result of the
possibility of resumption of “cut
throat’ competition after the expiration
of the present NRA in June, even
though it may be partially

The political situation remains cha-

business

extended.

otic with little actual legislation being
effected. Until the present time the
administration has held a “middle of
the road’ course, but now a division is
becoming more clear. Although the
administration seems to be turning de-
finitely more conservative, Congress is

more conservative than the administra-
tion in most cases, a particular excep-
tion being the subject of inflation
which is sponsored by the radical group
that has also definitely consolidated.
The net result points to the necessity
of the administration abandoning much
of the reform proposals. Protests from
voters, court decision and _ pending
cases in the court have caused Con-
gress to view with greater skepticism
such reform measures as the NRA
AAA and social security program.

The present confusion which will
tend to influence adversely temporarily,
could easily be encouraged over the
long-term if it should mean less regi-
mentation. Moreover, there is no need
to expect the disappearance of the huge
amount of funds seeking investment
unless capital should leave the country.
This is hardly likely inasmuch as any
country to which it might be shifted
also contains at least equal elements of
uncertainty as to political and invest-
ment outlook. Jay T. Petter.

A man may be ungrateful, but the
human race is not so.

 

YOUR BEST PROTECTION IS

INSURANCE

MUTUAL BUILDING, LANSING, MICHIGAN
DETROIT GRAND RAPIDS SAGINAW

 

 

 

i
}
|

 

 

 

 

 

March 13, 1935

MICHIGAN TRADESMAN

23

 

OUT AROUND
(Continued from page 9)

He said that these are days of ex-
perimentation, that “the Magna Charta
and Bill of Rights have been shoved
into the background,” and that “busi-
ness is acting only under compulsion
of governmental interference,’ with
the result that “politics is attempting
that for which it has no training.”

He further stated that there can be
no continuation of “old abuses of the
minorities,” but added that many had
been eradicated and more will be. He
referred particularly to the fact that
there are ten million unemployed in
the United States.

His conclusion was that business
should act, declaring that he favored
deportation, registration and finger
printing of every alien, and stopping
entrance of the agents of fascism, nazi-
ism and communism, who are enter-
ing this country to foment revolt.

 

A mutual friend of Dr. Wynand
Wichers, President of Hope College,
sends me the following memorandum
concerning him and his candidacy for
member of the State Board of Educa-
tion:

Holland, March 5—Knowing of your
great interest in all civic affairs, 1 am
coming to you with the hope that you
may see fit to support the candidacy ot
Wynand Wcehers for member of the
State Board of Education for which
office he was recently nominated on the
Republican ticket. He has the backing
of the public school men, of the private
colleges and also of the teachers’ coi-
leges of the state. He did nothing to
seek the nomination, but it was thrust
upon him, so to speak, with the idea
that his character and experience might
be useful in serving the needs of the
education of Michigan youth. He has
not only had a long experience in ed-
ucation, but also in business, as he was
with the First State Bank of this city
for five years between 1925 and 1930,
the institution of which our mutual
friend, G. J. Diekema, was President.
I think you knew his father, William
Wichers, in Zeeland, and the standing
which he had in the business world.
I hope that you may for these reasons
support his candidacy, and, if you
would like to have me come in and talk
with you, please drop me a line and I
shail come over.

I submit a few facts about his life
and experience which you may use if
you so desire.

Born—Zeeland, Michigan, Feb. 15,
1886.

Married. Two children.

A. B. Hope College, 1909

A. M. University of Michigan, 1918

Honorary LL.D. Hope College, 1931

Taught history Hope College 1909-
1917; 1918-1925

Instructor in history, U. of M. 1917-
1918,

Studied two summers at Chicago
University, one summer at Madison,
one summer at Columbia; the year
1917-1918 at Michigan.

Taught two summers at Western
State Teachers College.

Was twice offered positions at West-
ern State.

President Hope College 1930—pres-
ent.

Is an elder in the Third Reformed
church of this city.

Five years in business, 1925-1930.

Six years a member of the local
Board of Education.

Several times president of the Cham-
ber of Commerce.

At present, chairman of the Indus-
trial Commission of the city.

Was chairman of the Zoning Com-

mission which wrote our local zoning
ordinance.

Spent the last summer in Europe
studying educational systems, etc.

Is in constant demand as a speaker.

His standing at Western State
Teachers College should be sufficient
evidence of his attitude toward the
teachers’ colleges.

It gives me much pleasure to present
the above reasons why Mr. Wichers
should receive the recognition he
craves at the hands of the people of
Michigan who are interested in the
cause of public education.

I have several requests for a report
on the Crusaders, a Nation wide or-
ganization composed of Genuine Amer-
icans who feel that by working to-
gether as a unit they can contribute to
the greatness and glory of our com-
mon country. The pledge exacted for
membership is as follows:

In Recognition of My Responsibil-
ities as an American Citizen, Believing
in My Country and in My Countrymen,
in a Spirit of Faith and not Fear, I
Pledge my Best Efforts.

I. In Furthering Social, Political
and Economic Liberalism in the Amer-
ican Tradition.

II. In Furthering Progressive Re-
form of Politics and Business and the
Advancement of Human Welfare.

III. In Furthering Through Rea-
son, Not Emotion, Public Enlighten-
ment on Public Affairs.

IV. In Furthering Through Con-
structive Means Peace, Security and
Prosperity for All.

From all I can learn the organiza-
tion is composed of men and women
who are patriots to the nth degree
and who have no selfish motives in
view. I commend the crusaders to the
readers of the Tradesman as worthy
of their co-operation and support. The
headquarters of the organization for
the Middle West is 332 South Michigan
avenue, Chicago.

T do not know how far the Crusaders
propose to go in cleaning up the
wretched conditions in Washington,
but there certainly is much to be done
in curtailing the wicked and criminal
operations of trade unionists, com-
munists, socialists, monarchists, graft-
ers, blackmailers and other conspirators
against the Government in our Na-
tional capital. There is plenty of op-
portunity for patriots to show their
hands in the present deplorable emer-
gency.

 

The present administration espoused
the cause of the “forgotten men,” so-
called. It was stated that the poor
man would be placed on the same
basis as the rich, so far as business
and living conditions are concerned.
How has this promise worked out?
One feature alone tells the story. The
poor man and the person of moderate
means can now borrow money at the
banks at 6 and 7 per cent., providing
he can turn over collateral security
amounting to twice the amount of the
loan and also providing the collateral
is rated by the New York stock ex-
change. The rich man or corporation
can borrow money at 1 per cent. per

annum, and he does not have to bother
with giving any collateral.

At the election of village officers at
Cedar Springs and with only one ticket
in the field the present incumbent of-
ficers were elected with the exception
of the treasurer. James A. Skinner,
the druggist, was elected President for
the nineteenth time and John M. Rau,
the hardware dealer, was elected clerk
for the thirteenth time.

Much as he tries to conceal it, Huey
has brains. And he is now sober. He
has passed from the clown to the men-
ace, and is conducting himself accord-
ingly. He has overthrown free govern-
ment in a State, and he has twice re-
cently dislocated the
processes of the nation. He is now tak-

governmental

ing himself seriously, and is beginning
to be taken seriously by others. The
harlequin who outraged good taste has
now become the enemy who threatens
free government and is, more than any
other man, rendering large numbers of
the electorate unfit to participate safely
in free government.

“Under the old order,” said the Pres-
ident in August, 1933, “the social, the
economic or the political life of the
unit was drifting down hill through
lack of action or because of adherence
to old rules which had been promul-
gated to fit condiitons of a bygone
age.” Unless care is taken, unfriendly
critics will have a case to say that the
same is true under the New Deal. For
there planned economy has not dis-
placed adherence to the old rules of
patronage, and there also the down-
hill drift in social, economic and _ polit-
ical life is becoming all too apparent
to even casual observers.

The sound ideas of a President and
his Cabinet would be no safeguard
against inflation if the country should
go inflation mad. There is only one
real preventive of the evil. That is a
prudential policy which looks to the
earliest possible balancing of the bud!-
get, the squaring up of income and
outgo. The National Economy League
has ‘been preaching this sound doctrine
to the people for two years, and it can-
not be dinned into their ears too often.

E. A. Stowe.
——_-—
Unsettlement Looms in Tire Prices

The long period of price stabil-
ity that has been maintained in
the rubber tire industry under the
NRA codes appears jeopardized
as a leading Akron manufacturer
is reported reducing prices.

Recently the tire price structure
had been threatened by large dis-
counts, ranging up to 30 per cent.
below list price:, to buvers who
ordered in large quantities. Since
this has now been followed by a
reduction of 5 per cent. in prices
on first line tires, it is feared that
the entire price structure may be
reduced.

Rim inspections for the first two
months of 1935 were reported 70
per cent. greater than for the cor-
responding period of last year.
Hence, the tire industry antici-

pates a profitable year. A prcie
reduction would curtail profits,
however, especially if it leads to a
protracted price war among man-
ufacturers.

—_~e~--—___
Dissolution of NRA

If Congrezs should put through
legislation dissolving NRA and di-
viding its present authority be-
tween the Federal Trade Commis-
sion or the departments of Com-
merce and Labor, special treat-
ment of natural resources indus-
tries will be demanded by the ad-
ministration.

A special problem exists, for in-
stance, in the case of oil with re-
spect to production control. Fur-
ther recognition that the natural
resource industry problem is rec-
ognized in the pending Guffey
coal bill. Lapse of NRA would
practically assure enactment of
legislation incorporating Ickes
plan for Federal control of the oil
industry which he unsuccessfully
sought last session.

Present control of the oil in-
dustry was only achieved after
ereat effort and the administration
fears that any breakdown of the
present structure would return in-
dustry to the chaos which existed
prior to adoption of its code.

a

oo
Stores Order Easter Notions
Easter merchandise is more active
than any other type of goods in the
wholesale notion market this week.
Buyers placed orders for a wide variety
of dress accessories, sewing equipment
and other apparel items for shipment
late this month. Notion novelties made

especially for the holiday also sell well.

Outstanding in that class of goods were
sewing and knitting bags decorated
with Easter figures, shoe trees, and

dress hangers similarly adorned and
novelty glove and handkerchief boxes.
Items retailing at $1 or less were want-

ed in all cases.

 

Phone 89574

John P. Lynch Sales Co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

Cash paid for stocks of merchandise
of every description including ma-
chinery, plants and equipment.
Write or wire

M. GOLDSMITH

935 Gratiot Ave. CAdillac 8738
DETROIT, MICHIGAN

 

 

 

 

Complete modern Drug Store fixtures for sale at
a great sacrifice, consisting of plate glass sliding
door wall case, show cases, cash registers, count-
ers, back bar soda fountain and utensils, etc.
ABE DEMBINSKY, Liquidator
171 Ottawa Ave., N. W.

Grand Rapids Michigan

 

 

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts,

 

 

 

24

MICHIGAN

TRADESMAN

 

March 13, 1935

 

IN THE REALM OF RASCALITY

 

Questionable Schemes Which Are
Under Suspicion

Battle Creek Appliance Co., Ltd.,
Battle Creek, on January 11 filed with
the Sixth Circuit (Cincinnati) a peti-
tion to review and set aside the Com-
mission’s order to cease and desist, en-
tered Nov. 19, 1934, in this case. The
order in question against what the
Commission found to be false, mislead-
ing and deceptive statements and rep-
resentations concerning respondent’s
treatment for goitre. Among other
things, it directed respondent to cease
and desist from representing in any
manner — testimonials, endorsements,
newspaper and magazine advertising,
radio broadcasts, etc.:

1. That goitre can be or has been
correctly diagnosed by said respondent
from answers made by the laity to
questions propounded by respondent
through the mails;

2. That the presence of goitre can be
determined or the type of goitre can be
diagnosed without personal examina-
tion of a patient by a skilled physician;

3. That said respondent can or has
successfully treated goitre by mail;

4. That said respondent can or has
successfully treated goitre patients in
their homes without the personal su-
pervision and services of a skilled phy-
sician in such treatment.

 

Fairyfoot Products, Chicago on Jan.
14 petitioned the Seventh Circuit (Chi-
cago) ito set aside the Commission’s
order in this proceeding. The order
was entered Dec. 18, 1934, and con-
cerns the sale and distribution of a
medicated pad under the name of
“Fairyfoot” as a treatment for bun-
ions. The Commission found that re-
spondent’s representations had the
“capacity and tendency” to and did, in
fact, deceive retail merchants and the
using public, and diverted business
from competitors honestly representing
their products and preparations. The
order of the Commission directed re-
spondent, and its officers, agents, and
employes, to cease and desist from mis-
representing in advertising, circular
letters, radio broadcasts, or otherwise,
in connection with the interstate sale
of its product.

 

Complaints docketed and disposed
of by order to cease and desist, are as
follows:

Puritan Stationery Co., Philadelphia,
engaged in the manufacture of station-
ery.

Meade Johnson & Co., Evansville,
Ind., engaged in the manufacture of in-
fant diet and nutrition products desig-
nated “Dextri-Maltose” and “Vias-
terol.”

Norwood Pharmaceutical Laborato-
ries, Philadelphia, engaged in the sale
of creams and cosmetics.

The following respondents are held
to be engaged in the manufacture of
candy and the sale thereof in assort-
ments designed to suggest and make
feasible its sale by means of a lottery
scheme.

Sifers
City, Mo.

Queen Anne Candy Co., Hammond,
Ind.

Confectionery Co., Kansas

 

 

Magic City Candy Co., Birmingham.

Hollywood Candy Co., Minneapolis.

Diamond Paper and Box Co., Phila-
delphia, engaged in the sale of corru-
gated paper and fibre boxes, is directed
to discontinue placing on boxes manu-
factured by others, by stencils, labels,
or stamps, the certificate prescribed
by Rule 41 of the Official Classifica-
tion Committee, or placing thereon
such certificate in their names or busi-
ness names, or representing in any
other manner that they are manufac-
turers of the boxes.

Preferred Toiletries, Inc., New York
City, and others, engaged in the sale
of perfumery and. toilet preparations,
is directed to discontinue quoting prices
in excess of the price at which their
products are usually sold, as the regu-
lar prices, and representing that prod-
ucts for sale in combination sets have
been previously sold separately at prices
greatly in excess of those at which they
are sold in the set.

Scientific Products, Inc., St. Louis,
engaged in the manufacture of a can
opener designated “Nu-Day Magnetic
Can Opener,” is directed to discon-
tinue exaggerating the danger of metal
slivers in food from opening cans with
other can openers, using pictorial rep-
resentations designed to emphasize
this danger, and to discontinue repre-
senting that respondent’s product is a
new invention making all other can
openers obsolete.

Weiss Shirt Co., New York City,
enaged in the manufacture of shirts, is
directed to discontinue labeling or des-
ignating shirts in a manner to misrep-
resent the ply and count of the mate-
rial from which the shirts are manu-
factured.

Creomulsion Co., Inc., Atlanta, en-
gaged in the manufacture and sale of a
cough medicine designated “Creomul-
sion,” is directed to discontinue mis-
representing the therapeutic value of
the product.

—_>-2- __—_
Fickle Weather a Problem to Industry

What an immense factor changes in
weather constitute in the life of the
Nation is demonstrated by the effect
of a forecast of an approaching cold
wave in starting up precautionary
measures in ‘business and private ac-
tivities. The Special Committee of the
President’s Science Advisory Board
calis attention to the phenomena.

With the notice of an approaching
cold wave greenhouses are closed and
boilers fired. Preparation is made at
once by heating and lighting plants,
whether gas, electric, steam, or hot
water, to meet the increased demands
that will follow. Fire hydrants, exposed
mains, and general plumbing are pro-
tected.

Small householders as well as large
stockyards drain their mains. Gasoline
engines are drained and automobile
water-cooling systems are protected by
the use of antifreeze solutions. Work
in concrete is stopped. Street-railway
companies arrange for more heat in
their cars.

Natural-gas companies turn a larger
amount of gas into their mains to pro-
vide for increased consumption. Mer-
chants direct their advertising and at-
tention largely to cold weather articles.

 

Oyster dealers increase their reserve
stocks.

Coal dealers supply partial orders to
all customers needing fuel, instead of
furnishing full orders to a few, and
thus serve all of their patrons. Ice
factories reduce their output.

——_22.
Low-Cost Emergency Diet

How much food and what kind of
food should a person consume who has
to live on a minimum expenditure?

Conclusions answering this question
as well as a similar question for three
other classifications of individuals —
those wishing an adequate diet at min-
imum cost, adequate diet at moderate
cost, and a liberal diet—have been made
by the United States Bureau of Home
Economics in a study which it has re-
cently completed.

An individual on an emergency diet
should consume 240 pounds of flour and
cereal a year; on an adequate diet, 224
pounds; on a moderate diet, 160 pounds,
and on a liberal diet, 100 pounds.

The liberal diet has the smallest pro-
portion of flour and cereals and the
largest of vegetables and fruits.

On the emergency diet for a year, as
planned by the Bureau, an individual
would consume 8 dozen eggs, while
for the adequate-minimum cost and the
moderate cost diets 15 dozen are sug-
gested. For the liberal diet 30 dozen
per individual are recommended.

In the emergency diet 43 per cent. of
the calories would come from bread or
cereals, while in the moderate cost and
liberal diet milk would supply 19 per
cent. and lean meat or fish 21 per cent.

The emergency diet would include
2,746 units of vitamin A, while the units
are increased in the other classifications
up to 6,495 for the liberal diet.

What is described as the liberal diet,
explains the Bureau, corresponds with
the amounts spent by families of skilled
wage earners, business and professional
workers.

——
Reduction in Coffee Prices

The Federal Food and Grocery Au-
thority has issued the following on re-
tail coffee prices:

The nominal minimum legal selling
price for coffee of 19 cents per pound
as quoted in Bulletin Volume II, No.
16, in the face of declines in the mar-
ket on Santos coffees should now be
18 cents per pound.

You are advised that any retail sell-
ing price of below 18 cents a pound is
not necessarily conclusive evidence of
violation of either the coffee code or
the wholesale and retail food and gro-
cery codes; but under all normal cir-
cumstances, such a price is so low that
the coffee code authority feels that
they are in a position to prove that the
cost finding requirements issued pur-
suant to their code have been violated
if the required grocery mark-up or
mark-ups have been included.

Your splendid co-operation with the
coffee code authorities since the issu-
ance of the original bulletin on the sub-
ject has done much to stabilize coffee
prices and we request your continued
co-operation in the same manner on
the new suggested price.

— 2.22

Hope, and reserve yourself for bet-

ter times.

Jumbo Lobsters Off Bill of Fare

Oversized lobsters get a break from
the New Deal.

The big red ones that hang over
both ends of the platter no longer will
grace the table when the bell tinkles
for dinner at eight, because their Uncle
Sam is preparing to act in their behalf.

With the supply of lobsters dwind-
ling, the oversize crustaceans are to be
left at their inclinations, inasmuch as
85 per cent. of the seed lobsters are
more than 13% inches in length. Elmer
Higgins, of the United States Bureau
of Fisheries, told the NRA at a recent
code hearing for lobster wholesalers
that the annual take of lobsters is only
a third of the 1889 figure.

Recognizing that the supply of their
raw material is becoming scant, lob-
ster wholesalers suggested that they
handle only those lobsters which are
more than 9 or less than 13% inches
long.

——_eo>___

Do Not Lift Lumber Gloom

Although lumber shipments
have hit a peak rate for the year,
producers have become even
more pessimistic on the outlook.

Current heavy shipments are
ascribed principally to the neces-
sity for adjusting badly assorted
inventories of both manufacturers
and dealers. Opening of the big
floating and navigation season
earlier than usual was a contribut-
ing factor. Actual sales of lumber
by dealers during February were
disappointing, however, particu-
larly on the Atlantic Coast and in
New England.

The restricted prospective de-
mand is the basic discouraging
factor in the lumber situation.
With building and public works
prospects poor, and the housing
act widely regarded as an ineffec-
tive stimulus to new construction,
the trade does not see how sales
can be large.

— ee
Declining Shoe Production
hoe production is expected to

register a further decline, as com-
pared with the output of a year
ago, during the balance of the
spring season by trade observes,
unless a late Easter season should
provide a substantial impetus to
buving by consumers not now felt.

Manufacturers of shoes profess
to be greatly concerned over the
prevailing high levels of food
Prices. Since food consumption is
generally inelastic, it is feared that
purchases of clothing and shoes
are being reduced this year by the
drastic advances in food costs.

Also, the confusion in the boot
and shoe industry occasioned by
the agitation to reopen its code of
fair competition has resulted in
some curtailment in output by
Producers likely to be most affect-
ed by code changes. Buying by
distributors is also discouraged by
these code uncertainties.

—_~+~--___

A new floor maintenance system dry-
cleans and finishes wood floors sub-
Ject to heavy traffic. It’s said to clean
and finish the dirtiest floors without
soap, water or sanding,

 

EER RIS

Samus

2e ve

ag ee

AL OP.

ee

i
t
3

 

Rg

TO Si

=

Ng,

eas

Peo

  

 

 
   
  
    
  
   
  
    
    
     
  
 
  
   

> Wt

 

 

 

WHAT IS THE WORLD COMING TO?

ECENTLY, according to a news-
paper report, the world collapsed in
the hands of a government official.
The circumstances may be of in-
terest. "This official asked for bids on
certain items. He opened the bids.
He found the bids to be identical.
He was amazed, concerned, and con-
founded.
“What,” he asked, “is the world coming to? How can
purchasers purchase to advantage when there are no
price differentials? Is this the end of sound business
practice?”

 

It is true that during the past two years the price
horizon has lost some of its familiar contours.

In many instances it is startlingly level. It has few
peaks. It has few valleys.

So certain questions arise:

If any reasonable degree of price parity persists,
what happens?

Will purchasing agents toss nickels to see who gets
the orders?

Will salesmen become robots?

What becomes of the purchasing agent who used to
take the gold fillings out of the teeth of salesmen?

What is the fate of the salesman who used to be able
to sell ice to Eskimos?

Is the fun all over?

Or, will there be a new order of selling?

There are some direction indicators. The following
is one.

Step into the shipping department of a large organ-
ization. Pick out a man who obviously is a little chesty
regarding his skill with a hammer and a nail. Lay three
or four hammers before him. Tell him they are all
priced the same. Then watch him pick one. He'll test
them for weight, for balance, and for grip with all the
care and finesse that a good golfer puts into the selec-
tion of a driver. He’ll examine the wood for flaws and
for grain. And he'll study particularly the grinding of
the faces.

This skilled workman demonstrates to us a fact that
has been largely lost sight of in a period of wide dis-
parity of price.

It is a fact that assumes a new importance. It as-
sumes this new importance because it will enter largely
into the new order of buying and selling—provided any
close relationship in prices persists.

This fact is that in every implement or machine from
a barber’s razor all the way up or down to a steam
shovel there are measurable qualities which determine
their value.

Two hammers may look alike to us. In the hands of
a skilled workman, one does ten hours’ work in eight,
bends no nails, chips no wood. The other does eight
hours’ work in ten, bends a lot of nails, chips a lot of
wood.

It is with similar differences in all tools and machines
that purchasing departments will concern themselves
if prices parallel.

They will dip deeper into shop practices and shop
efficiencies. They will be in close consultation with
superintendents and foremen.

As a result, salesmen will meet with more exact and
specific questioning regarding speed, precision and
other qualities.

Here is a second indicator.

Perhaps you know or have known an expert whittler.
The expert whittler can shave a stock with the precision
of a milling machine. Part of this is an adeptness with
hand and knife. But not all of it. The contributing
factor will be clear if you watch an expert whittler
select a stick for the exercise of his skill. He knows
through experience which woods pare evenly and
smoothly. He avoids knots and partial cross grain. He
picks a wood that he knows will respond properly to the
deft strokes of his knife.

So every material which is shaped into merchandise
has measurable qualities which affect the character of
the work and the speed with which it can be done.

This is true of silk, rayon or linen. It is true of wood
or paper. It is true of clay or steel, and of the many
materials which are woven or shaped or fashioned into
merchandise.

These things have not been ignored by purchasing
departments. But they will be brought into sharper
focus if price parity persist in any degree. And buying
will be done with a greater attention to such matters.

There is a third indicator.

Listen in some afternoon at a luncheon or at the
session of the weekly bridge club. Out of the chatter
you will pick something along these lines: A soap chip
did this or that. A cleansing fluid left a stain here or
there. A certain stove is too quick or too slow; it can or
ean’t be controlled. There will be price comparisons,
also. But you will find that women go deeply into the
merits of materials and appliances.

So in home buying also, qualities which can be de-
fined and measured enter largely into sales. And in this
field the proper explanation of quality and efficiency
will be an essential part of selling, especially if prices
parallel to any degree.

There is evidence of a new and finer craftsmanship
in buying, of the coming of a keen expertness in pur-
chasing on the basis of the fitness of merchandise or
machines to do a definite job.

The new order of selling must match the new order
of buying.

Salesmen must have complete information.

They must know exactly what tools, machinery or
merchandise will do and why.

They must have their information in such shape that
it ean be used for reference when talking with buyers or
left with buyers for them to refer to, or to use when
consulting others about purchases.

Booklets and bulletins of information must flow
freely to and through sales forces, sales agencies, whole-
salers and retailers.

 

 

 

 

Backed by

nation-wide
ADVERTISING ...

A great campaign. Reaches mil-
lions. Magazines. Newspapers.
—=>=> Radio. Tie-up ma-
) terial. Effective.
Outstanding. Sales

stimulating.

Cash in on this ad-
vertising. Feature
Dated Coffee now.
It’s a profit-build-
ing item.

w
ore

CODE

  

lnc

 

A Product of STANDARD BRANDS INCORPORATED

 

 

 

 

GOOD REASONS WHY
YOU SHOULD STOCK

W. R. Roach & d

Co., Grand Rap- Nhe bran H A
ids, maintain
seven modern YOu know
Michigan facto- emer
ries for the can-
ning of products
grown by Michi-
gan farmers,

A complete line of canned vegetables and fruits. |

 

  
 

 

 

 

 

 

 

Rademaker-Dooge Grocer Go.

 

Distributors for
KARAVAN KIRO COFFEE
KARAVAN EL PERCO COFFEE
KARAVAN SIXTY-SIX COFFEE

 

Phone 8-1431 Grand Rapids, Michigan

 

 

 

BISCUITS

MAY BE BOUGHT

WITH CONFIDENCE
AND SOLD |
WITH PRIDE

 

 

NEW CHANCE FOR
SALES AWAITS YOU

Heinz Baby Foods are Champion Repeaters

Grocers everywhere are displaying them on
their counters. They have opened up a brand
new avenue to substantial profits.

Here’s why. When mothers and doctors
learned that Heinz made Strained Foods they
were quick to accept them. Many women in
your trade area are wondering where they
can buy them. Let them know you have them
and you'll get their trade. Make a display on
your counter. See how fast it works for you.

H. J. Heinz Company

HEINZ STRAINED FOODS

A Group of the 57 Varieties