Bea; Tey eet ee Arathi a ce Prema neemarenaeesit Pe Cee Pye ae St, Ae - etre ay enna eg gat ooE q SS 5 CR wy dE “oS Ss OX q uF J ie =I Gi CG 2 SN oo SENS EAX e OMG ae Fifty-second Year UAROBLROLROLROLROLROLRBLLSLNILNILRBLARS BOD Ia IER ) Q JARGBR S EN ® Waar eo ie 0 2, a Cy =e GROG 8] wr, ROTAX Or ER ON GONGONGD BeABSAESIOS SSS es SG LOCR ASST LEIS on N 17 AN i: cL bs oe co“ EPA VK AL LF SES TRADESMAN COMPANY, PUBLISHERS GRAND RAPIDS, WEDNESDAY, MARCH 27, 1935 SUCCESS It isn’t the book that is written, It isn’t the picture that’s drawn, It isn’t the field that is planted And it isn’t the log that is sawn— It isn’t the rock that is chiseled, It isn’t the tower that is raised, It isn’t the work of imposing mien That should be especially praised— It’s the use a man makes of the tools at his hand And if they be many or few, And if a job gets the best that he has When less than the best would do; For some have advantage of training, And some even start with a name, While others must plod along on the sod Forever unfavored of fame. How else can true merit be rated, Or the weak with the strong compare, Except allowance is somehow made When the tortoise races the hare? And so, at the last great Audit, When the records of Life are scanned, It won't be the size of the job that counts,— But the JOB WITH THE TOOLS AT HAND. JAMES G. MORAN. Dy ° @ © zene "a? 1) GQ) CD RY pave ee Number 2688 POSAGS GABE SPBSZS2 a SAGSS Si 3 WIGS GSSGSS GK CD (2 Rademaker-Dooge Grocer Co. Distributors for KARAVAN KIRO COFFEE BISCUITS KARAVAN EL PERCO COFFEE KARAVAN SIXTY-SIX COFFEE Phone 8-1431 Grand Rapids, Michigan MAY BE BOUGHT GOOD REASONS WHY ¥OU SHOULD s1oOcK WITH CONFIDENCE PGND ESTOs aD WITH PRIDE W. R. Roach & Co., Grand Rap- ids, maintain seven modern Michigan facto- ries for the can- ning of products grown by Michi- gan farmers, Home Baker Fiour A High Grade Kansas Hard Wheat Flour High Quality - Priced Low Milled to our own formulae which is pleasing thousands of housewives. Sold throughout the entire State of Michigan. Will prove to be a valuable asset to your business. Sold by Inde- pendent Merchants Only. LEE & CADY —aGi~- nS et = @ peor alg Wg ests eatin Mi pn a Opener “etic Sine ye - ad ay a, Fifty-second Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATES areas follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cent. each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 8, 1879. ——— ee JAMES M. GOLDING Detroit Representative 611 Kerr Bldg. Printed by the Tradesman Company, NRA Conditions Under After Fourteen Years’ Absence in the United States Time runs slowly in the villages which are stretched along the marshy coast—some built in the shadow of the great dike that keeps the angry waters of the North Sea at bay. Those born there, who live and die to that slow time, are unaware of the odd tempo of their lives, but I have been away and just come back. It is a little over fourteen years since I sail- ed aboard the good ship Ems across the ocean to the land of hope and promise—America—and I made good. I went back to visit the old folks, sis- ters and brothers. I stepped across the threshold of the door and felt a strangeness in the plain, low-ceilinged rooms. The white paint on the woodwork, put there before my birth, gleamed with a luster that no city soot or factory smoke had dulled. The shining panes of glass gaze on the meadows across the bridge over the canal, cattle are grazing, sheep here and there feeding along the edges of the ditches, Nothing had changed; the querulous voice of the kitchen pump that turned to music when the water gushed out freely from its throat, the cool, smooth feeling of the soap- stone sink, the queer rightness of the pieces on the parlor whatnot, the blue china, the white and gold cups and saucers in the little closet by the chim- ney, all in their proper place just as though they had never been used since I left. I wondered whether I had ever been away. At the side door leading to the barn I raised the latch and wondered how I found it in the dark. The tall elm stretched its huge branches over the old homestead, now used to shelter the chickens, the cattle and the sheep-— weatherbeaten, but its oak beams and sills defying the elements. I stepped slowly across the stone flagging of the yard. Everything so quiet in the early June twilight, no noise of any kind except, the squeaking of tine vane atop the barn, a bedraggled fighting cock. But suddenly my eyes fell upon the old Saxon inscription, hewn into the massive stone that formed a part of the foundation of the old homes-ead — “Lever dod as sclav” — translated “rather dead than slave” 1495. There was the spirit of the forebears hewn into rock—independence, liberty or death, in an older language. The old stone church bells rang the hour of eight in the same old clear tones across the fields. From the loft of the barn, the hands of its massive clock were visible, built in 1789 on the site of an older church built in the year 1240. The various gold altar cups, still in use, bear the inscription 1456. In the legendary records of the church one reads of the Saxons’ de- parture for England in 450 and of the invasions by the Swedes in 1204 and 1269. It was a fighting people who liv- ed here. Hessians were shipped from these shores to fight Indians in Amer- ica and in 1813 Napoleon’s forces were defeated at the bridge here. A burial ground is called Franzosen Karkhof to this day. November 7, 1871, an ex- plosion of a powder magazine took place at the time I was born. On land and sea, the Friesian-Sax- ons of the Unterweser or Weser- muende have given a good account of themselves. I walked up the narrow cobble stone street and thought of all the life in- side of every house I passed or how they endured in houses where so little life was. : When I reached the turn of the road, the friendly gasthof hove in sight— the same old wooden benches in front of the gast stube windows. I walked in, old Mother Tonjes came in the side door with an apron full of wood shav- ings and nearly dropped these on the floor when she recognized me. “Bo- denstab’s John” she gasped and shook hands, looking me over, and trotted out of the room to notify her daughter- in-law the Wirts frau, a widow whose husband had paid the price of devotioa to his duty as member of the life sav- ing crew n 1898, one stormy night when’ a Norwegian sailing vessel’s crew were rescued, all but the captain and second mate and the life savers being lost. Seated at a table near the window, the only patron of the place, I was served with a grode lage, a cognac and a beer—an old custom in that part of Germany. But the price of (cognac) brandy is too high for most of the plain folks and they drink schnapps and beer instead—een luetje lage. However, anyone who can afford it or wants to GRAND RAPIDS, WEDNESDAY, MARCH 27, 1935 put on a little dog, asks for a grode lage (brandy and beer). Another favorite ‘beverage 1s hot grog. In Winter and Summer, the fish- ermen and sailors and some of the farmers of the vicinity drink hot grog (een glass warmes). Time had not changed anything here either. I hope to go back once more in 1936, if possible, after an absence of fifty years and will most likely find every- thing just as usual, the dike, the North Sea, the storms. The cattle and the sheep will look alike and the gasthof will serve the usual grode lage or grog or lutje lage and the legend in the solid rock will read the same—‘“Lever dod as sclav.” John Bodenstab. —_—_-~ Roosevelt Gives Ship Experts Impossible Task President Roosevelt has assign- ed an “‘impossible’”’ task to ad- ministration officials as well as legislators in charge of new ship- ping legislation to provide for the transition from indirect to direct subsidies in connection with his determination that no Govern- ment money shall be loaned for building commercial vessels, ex- perts say. While the President proposes to place American shipowners on a parity with foreign competitors in vessel construction costs through direct subsidy to shipyards, it is pointed out that no shipping com- pany can finance its own construc- tion. This means, it is explained, that if replacements are to be made in the American merchant marine the $250,000,000 con- struction loan fund authorized by existing law must be retained, otherwise the Government will have to assume the replacement program. This Government, with its high living costs, cannot go on the basis of private costs, it is agreed. Before and after the World War shipping in this country has show- ed such meager earnings that the business is not a private risk. In other words, there is no induce- ment for private companies to go into the shipping business. a Added Taxation Lurking in Back- ground Observers here are inclined to view lightly “assurances” given in legislative and executive circles that beyond the probable exten- sion of the so-called nuisance taxes and possibly a further slight tightening up of administrative provisions, there probably will be no increase in Federal taxation. It had been said that there would be no general banking leg- Number 2688 islation advanced, but Conzress now is engaged in studying an Administration bill nevertheless. The belief is current in some quarters that the Treasury has very definitely in mind what will be proposed later on and, in fact, New Dealers have said the United States ‘‘has not yet begun to know taxation.” To make a definite announce- ment of tax policy now would de- prive the administration of one of its strongest weapons against the enactment of other measures with which it is not in sympathy, Every time a bill is passed that it does not like and which involves ex- penditures the Administration can demand that Congress provide new tax revenues to meet them. Since new taxes are not popular, the threat would be very effective. When the Administration wants to raise taxes it will be upon the ground that recovery requires and merits it. —_~-.___ Advance Buying Heartens Woolen Mills Woolen goods manufacturers are encouraged by current buying activity, especially since it consists largely of advance orders from. clothing manufacturers, “Hand-to-mouth”’ buying pol- icies have caused clothing manu- facturers so much trouble that it appears they may resume the practice of contracting for their requirements well in advance. Code restrictions upon woolen goods makers so delayed them in filling quantity orders, that cloth- ing manufacturers have latterly had to seek permission of the NRA to increase their hours of op- eration to catch up with demand. Since the pay for overtime work increases costs, and the increase in hours of work aroused bitter op- position from the unions, manu- facturers are now contracting for future woolen requirements to avoid a repetition of this season’s difficulties with slow deliveries of goods to them. Changes in style also discour- age continued “‘hand-to-mouth” buying. Consumers are demand- ing specially styled goods to an increasing extent. To supply such demands, advance purchases are necessary, as generally only staple suitings are carried in stock by mills. 22> Styled in the modern manner, a new line of electric clocks displays simple forms, gleaming surfaces, sweeping lines, Numerals are absent from the faces, dots serving instead. e . S a Lines of Interest to Grand Rapids Council Was down around the state house last week and while there dropped into the much talked about museum where they keep the hash-grinder that turns out the laws and lawlets of our com- monwealth. The thing that impressed me the most was that the setting re- minded one of the open forum of the Herald or the arena where Nero iid- dled around while the Christians toast- ed and Rome burned. The legislature was in action trying to argue among themselves whether it was and was to be or wasn’t and should not be. They were ably assisted by groups who had gathered around the rail of the arena by cheers, laughter and other emotioual demonstrations. As one looked down through the great opening and inio the pit of action he might have become awed at the august body of solons had they not looked like ordinary individ- uals in a friendly argument. We hap- pened along about noon-time and when the gong tapped at high noon, we found that the fleshy appetite pre- dominated over the minds that were assembled to make or break the status of Michigan because there did not seem to be enough exits to accommodate those who desired to get away to the feed bag. It is so with every hired man we suppose—they just watch the clock so someone else won’t remove it from the wall. Visited one of the state department offices and waited fer service until the young (?) lady got through visiting with an old acquaint- ance. Guess that was all right tos be- cause one must have a little diversion from the routine or one might break from the strain of overwork. We un- derstand that break-downs are quite prevelant among the state employes. Maybe we misunderstood—perhaps it is shake-downs instead. Anyhow, we got some satisfaction by riding up and down in the elevator two or three times without having to donate. That seems to be one convenience on which they don’t collect. Now that we have seen thc old meat grinder we wouldn’t be surprised if we might not find a hair in the hash most any time. Maid: “Please, Mrs. Whaite, will you come up to the bathroom at once? I can’t make out whether Mr. Whaite is scalding to death or singing.” In talking with salesmen who con- tact manufacturers all over the coun- try, we find that there is an unusual amount of activity of which we hear little. Furniture manufacturers of the South are quite busy and the stove fac- tories are working full time and are be- hind with deliveries. This condition ‘bespeaks for increased activity in other sections and the first thing we know we are going to be back in the money again. All we have to do is to keep perked up and keep on pushing be- cause we are through the mud and SS SS MICHIGAN TRADESMAN upon the edge of dry footing. One more heave and we are on our way. Traffic problems and safety meas- ures to prevent accidents are taking up much time of those who are working on safety councils. The toll of injured is mounting daily and the traffic is getting heavier and heavier. It is now predicted that of four children born to-day, one will meet with an automo- bile accident before he reaches the average span of life. Whether pedes- trians are getting more careless or whether automobile operators are fail- ing to use a little common sense is a question to be settled by the investi- gators. We believe a_ reasonable amount of care on the part of all con- cerned would be a major help in solv- ing the problem. If some of the fol- lowing rules were heeded by motor- ists we would have little need for any- thing but doctors, hospitals and un- dertakers. If the speed limit is 20 miles, slow down to 35; courtesy makes safety. Whenever you see a safety zone, drive boldly through it. Pedestrians should stay upon the side- walk. Be independent. Never stop to allow people to get on or off street cars. This is a foolish waste of time. Hit the women and children first. Re- member the golden rule: Always get someone else before they get you. Safety means nothing to you. It is better to have hit and smashed than never to have hit at all, then sneak away. Drive like hell on all occasions. Never mind, you may not get killed; if you should the undertaker needs the business. A magazine writer states that, in Washington, 92,000 new job holders are “working” for the Government. Perhaps she meant 92,000 are being paid by the Government. E. G. Olson, formerly a hardware and implement dealer of Custer, has purchased the hardware stock of coun- cilor Chas. H. Dunakin, at Freeport. Charlie Dunakin has been traveling for the Flint & Walling Co., of Kendall- ville, Indiana, since they dug the hole for Lake Michigan. From the fruits of his labor he collected for himself a large farm and the prosperous hard- ware store which he has just sold. With one thing less to manage, he will, no doubt, be looking around for some other line of endeavor in addition to those he already manages so ably. Mr. Olson is an experienced hardware and implement man and will, no doubt, be successful in his new location. It was reported some weeks ago that he had purchased the stock of W. H. Braden, at Scotts, but the information was in- correct. The memorial drive for members in memory of the late Grand Secretary M. Heuman is on and it is hoped that a very substantial addition will be made in new members and reinstatements. The new applications which have just been mailed to every member in the state bear the likeness of the late sec- retary. This drive will end on April 30. Many new members have been pledged and sponsors of this drive be- lieve that the pledges will come through by the time the drive closes. Grand Secretary Bradfield and State Director Guimond are working hard to make this drive the biggest thing that the Grand council ever attempted. Do not forget the meeting on April 6 and the big feed that the ladies are going to serve that evening before the meeting. We cannot get any dope on the menu but we hear that hunger will not be when one gets away from the table. The charge of 35c seems little for such a meal, but the ladies say it is 35c, so why argue with the women. Members, their families and friends are invited. Notgniklip. ee eee Washington and Lincoln Nod in Approval The chain store system is the most efficient system yet devised for the transportation of money from Main street to Wall street. The chain stores dip their hands into most every pocket in Amer- ica and while the victim is partly hypnotized by their skillful adver- tising extract therefrom the cash contents for the chains own use. Young and old; rich or poor; they are all alike to the chains, so long as they have money and an in- clination to spend it. How many millions of Americans deposit their money with the chain stores is problematical, but every one who does is speeding it on its way to Wall street, never to return except via the high interest route. Very little of the money taken in by the chains stays at home. None goes to charity (What do you think the chains are anyway? Let local people keep up the local hospitals, etc.) Very, very little goes for taxes (what do they have experts for but to keep from pay- ing taxes). Some of it goes for rent (sure they pay rent—but all the vacant stores they cause to be vacant pay no rent). They pay wages to local people (yes, we have to admit they do—but how much? One former chain store employe answered with a smile, “Well, boy take it from me, you earn all you get’’). e chain store manager (serf would be better) sends his re- ceipts in every day to the district manager, who, in turn, sends it in to Wall street. There it is am- assed for the happiness and edifi- cation of a board of directors. The faces of Washington, Lin- coln, Hamilton and Jackson look out from these stacks of hoarded profits, but the greedy Wall street profiteers give no heed. Washington, the man of Valley Forge: Washington, who fought the dominance of English kings; Washington, who led an army and his country through almost certain defeat to a glorious vic- tory. Washington, whose benign countenance adorns our dollar bill; does he nod his head in ap- proval of our ready submission to the tyranny of Wall street? No. Would he approve the removal of our God-given rights into the hands of Wall street dictators? Again the answer is no. March 27, 1935 Lincoln! Lincoln, who carried the burden of the civil war. Lin- coln, who carried the burden of hundreds of thousands ot deaths tor the principal that man might be treed from slavery to his tej- low man. Lincoln, who fought tor the preservation of our Union and the continuance of our unde- niable rights as American citizens, Does he nod his head in approval of the Chain Store Slavery Sys- tem? No! Does he approve our easy relinquishment of our rights as American Citizens? No! Did Jackson fight oppression that we might easily be moulded into whatever form or fancy Wall street dictates? Did Hamilton establish our Nation’s financial structure for Wall street alone? Did he see only a vast accumulation of wealth in Wall street and decay and starvation of our smaller communities? Our forefathers fought for the right. They submitted to no ty- rants, foreign or domestic. They held that ‘each and every man was created free and equal’’ and that the Government was ‘“‘of the people, by the people and for the people.” It is our turn to fight. The bat- tle is upon us. It is not an easy victory before us, for the chain store gang will hold on to the last ditch, until every hope of victory is gone. We must use every means we have at hand. Not only our knowledge of our particular trade or profession, but our rights as citizens. We have in our State Legislature a bill introduced by Rep. Diehl, of Monroe. An ex- planation or a summary of its effect in case of enactment was published in a recent issue of the Tradesman. We should ail get behind and work for the enact- ment of this bill. It is the best one of our weapons to use at present in our fight against chain store domination. Mr. Clark, of Greenville, in- forms us that the Van Wormer plan has been temporarily shelved in favor of the Diehl measure, Let us watch the Tradesman and should a call be made for action, be ready and willing to do what- ever is necessary for the passage of the Diehl measure. Washington and Lincoln, those immortal American, nod in ap- proval. Sam Sugarsax. ——_ ++ .___ Jones, a fireman in one of the coun- try’s biggest cities, sent his boy to the country last summer. When he came home, he couldn’t wait to tell the folks about all the strange things he had seen, Among them was a big pig. “It was in a pen,” he said, “and it was afraid of the little pigs. They would chase the big pig around the pen until it was so tired it fell down. Then they jumped on him and ate the buttons off his vest.” — ~+2>——_ The losses—the costs—are beginning to frighten thoughtful citizens. pone Renee net hie Raton tn <= pone Renee net hie Raton tn ee March 27, 1935 MICHIGAN TRADESMAN 3 Stebbins’ Impressions of Some Towns Round About Lowell is a good town in which to live. It is located in the beautiful val- ley of Grand river at its junction with Flat river. On the latter stream it has a valuable hydro-electric plant, which provides a low rate for service, also a revenue for the treasury of the munic- ipality. Lowell has produced a num- ber of prominent citizens, who have made their mark in the business world and helped to shape the early history of Kent county. It was near Lowel! that Rix Robinson, early trader with the Indians, set up his trading post, over a hundred years ago. The King Milling Co. and the Sprayer factory here are operating steadily. Like most other towns, Lowell has seen better days. Business would be much better than it is if local citizens and the farmers would be loyal to the home merchants and not hand their money to the greedy chain stores, which have no interest here but to exploit the com- munity. If prosperity is ever to return, local people must help bring it about. Lowell merchants are worthy of loyal treatment and if they could have the trade which naturally centers here, as they had in former years for a long period, Lowell would be in a more prosperous situation. It would help restore values to local and farm prop- erty and every citizen would profit by it, Belding merchants report trade bet- ter than a year ago, The Jolly Kid Garment Co., which recently moved here from South Haven, is now operat- ing in a part of the factory building formerly occupied by the Richardson Silk Co. About seventy-five people are now employed, and when workmen complete the installation of more ma- chines, two floors of the plant will be occupied and it is expected the working force will be more than doubled. The knitting company, which also occupies a part of the main building, is operat- ing with a good force. Belding is much in need of better banking facilities, and present conditions are that a branch of an Ionia bank will be opened here. If the banking and money situation of this country ever get untangled, s0 it is possible to finance industry, this city presents more favorable opportunities for industries desiring a good location. The idle plants here would provide modern space for several small enter- prises, as well as facilities for large manufacturers. The local Chamber of Commerce has certainly got many in- ducements to offer and is to be con- gratulated for what it has done to bring back the busy hum of industry to the city. In registering for the night at Hotel Belding, it was filled to ca- pacity, partly due to caring for the force now installing machines for the garment company. Local business men and women are much pleased with the recent decision of the state supreme court, in sustaining the chain store tax law. There was a time when about all important cases, affecting the inter- ests of local business and monopolies, were decided in the interest of big business. It was given pretty much its own way, and the chain system it built up impoverished towns and cities. The strong public sentiment which is now awakening to this injustice, is bringing more consideration from courts and judges. The Diehl bill, now before the legislature, to raise the tax still higher on chain stores, will be watched with keen interest by local merchants everywhere. The new garment company now going into production here is seriously handicapped by arbitrary and unrea- sonable rulings of the NRA. Orders are piling up for their product and they are anxious to fill them and they are breaking in new machine operators as fast as permitted. At present only sixteen new operators can enter ap- prenticeship, while the manager would gladly increase the number to fifty, which would add many more jobs for local people who are anxious to get work, Several dollars have been spent in sending telegrams to the head office of the NRA, to permit the employment of more help, but thus far no response has been received. Dutton is an excellent trading cen- ter on M 37 in the midst of a splendid farming country. Two elevators and two general stores do a good business, one of the stores being of the Red & White selling plan, owned by John Wierenga. Caledonia is a lively farming town on M 37 and the M. C. Ry. Among its wide-awake merchants are Harry D. Clemens who has a large and complete store stocked with hardware and farm implements. Tape & Schultz, also in the same line, have a modern well stocked store. George O. Stockhill owns a large stock of general merchan- dise. Peter Beukema, groceries and meats, J. R. Smith, general merchan- dise, Charles Neuman, grocer and res- taurant, Caledonia Farmers Elevator and the State Bank of Caledonia, which are but: a part of the business people who are all working together for the good of the village. There is also lo- cated here a consolidated public school which serves the township, the pupils being brought in by motor busses. The merchants here are much pleased with the recent decision of the state supreme court. All are ready to help getting the Diehl tax bill passed this session of the legislature. A local merchant gave the writer a few walnuts, grown on a famous tree located a few miles out, on the farm of Glenn Allen. The tree is tall and nearly three feet through. Each year it bears a good crop of nuts, appearing much the same as the ordinary walnut from the out- side, but the meat is formed much like the English walnut. The M. S. C. and the U. S. Department of Agriculture have for several years been trying to reproduce this type of walnut, but thus far have not been successful. When the nut from this famous tree is planted, it always produces a tree, bearing the old type of nut meats. These new special nuts always revert back to the the original type and the plant experts are still experimenting by grafting and other methods to make the new type walnut available through nurseries. This noted tree was saved from the virgin forest and no one knows how it came to produce such an improved type of nuts. Recently the Department of Agriculture sent 700 pounds of spe- cial fertilizer here to the owner of this walnut tree, which he is to use to en- rich the soil about the tree. Middleville merchants find trade some better than last year and many recall the busy days when the people all traded at home; when money was plenty and everyone was happy. They feel that the old method and the so- called New Deal with greedy chain stores scattered everywhere presents an example that should be convincing to every citizen, as to which kind of times are best. L. M. Johnson & Son recently acquired the grocery stock of the Gardener estate. The senior mem- ber was with the store for several years and during this time his son acquired training with a chain store, so both father and son are well qualified. E. J. Talbot is having a closing out sale and will retire from business. Mer- chants here are watching the business sky carefully. All are aware there is a strong surging sentiment sweeping over the nation, which is having its favor- able effect upon judges, courts, Con- gress and legislatures. Many things indicate a weakening of the grip that greedy wealth has so long held upon the business and financial interests. Un- less this grip is broken, there is no hope for better times. However, many things indicate better times ahead. Hastings is the county seat of Barry county, located on M 37-43. It is one of the best of the smaller cities of the state, and besides having several im- portant factories, it is the center of a rich farming territory. Like other cities, it has seen better times, and business is reported a little better than last year. If local merchants could have the trade which comes here, as they did in former prosperous years, . times now would be much better, but the invasion of the outside chain store corporations has cut local trade profits 50 per cent, or more, which is a big drain on any community. What this city needs is a local organization of home business interests only. Like some other cities, the chamber of com- merce made a mistake of admitting chain store corporations to. member- ship. The chain corporations are al- ways seeking membership in local business organizations, so as to make them impotent in taking any action that will interfere with their exploita- tion of the community. Just now every organization of local business should be active in seeing that the Diehl bill, now before the legislature, amending the chain store license law, should be on the alert to see that it is enacted into law at this session. This bill rais- es the license fee to more fully protect business and community welfare from the blighting effect of the greedy chains which take away every dollar of the profits on the trade they receive. The chain corporations are enemies to local business and should not be permitted to enter their organization. No one has anything against those employed by the chain organizations, it is the organizations they represent. If local business could have the trade of the community, they would give jobs to every chain store employe. Some cities have seen the error of letting the chains get into bed with them, and they have organized to fight the chains and not hobnob with them. Hastings is a city of substantial business blocks, fine homes, schools and churches. It is a city worth fighting for and when the people get their eyes open to the facts, they will not continue their support of outside interests, which bring only im- poverishment, but will drive out the invaders by refusing to buy from them. Woodland is a live country village on M 43. It is the center of as fine farm- ing territory as can be found in the state. There are two elevators, which provide a good market, also several good stores, among them that of the druggist, who has an excellent store well stocked, which also applies to other merchants here. E. B. Stebbins. oe Hanes Offers New Fall Line A new line of knitted cotton shirts and shorts for Fall and Winter wear to retail around 50 cents has been brought out by the P’ H. Hanes Knit- ting Co. Aimed to provide lighter- weight garments for city wear during the cold weather, the new range, of the combed yarn, spring needle type, is expected to broaden the Hanes dis- tribution in urban centres. While these styles are not absolutely new, they have in the past been usually con- fined to higher price brackets. The company also reported yesterday that its new line of abbreviated French shorts and shirts has attracted orders far in excess of current capacity. ary 6. While Candidate COMMISSIONER THIRD WARD Platform Observance of the Spirit of Tax Limitation A Square Deal to City Employes Vamenta Sona E a A? i 2 a4 f | + ; 4 4 MOVEMENTS OF MERCHANTS. St. Charles—The Hodd Coal Co., has a capital stock of $100,000, 4,000 be- ing paid in. Shiloh—W. H. Draper has enlarged his stock of groceries and joined the Red & White group. Auburn—The Peoples State Savings Bank has increased its capital stock from $20,000 to $25,000. Detroit—Arnold’s Inc., 1051 Wood- ward avenue, has changed its name to Silverman Enterprises, Inc. Detroit—Max’s Furniture Co., 2055 Gratiot avenue, retail dealer, has a cap- ital stock of $10,000, all paid in. Bay City—The Peoples Commercial & Savings Bank has decreased its cap- ital stock from $500,000 to $200,000. St. Ignace—The L. Winkelman De- partment Store, Inc., has increased its capital stock from $15,000 to $17,000. St. Joseph—Bradford & Co., manu- facturer of novelties, has decreased its capital stock from $75,000 to $10,000. Port Huron—The Fred W. Dole Tire Co., 956 Sixth street, has decreas- ed its capital stock from $25,000 to $15,000. Detroi#t—The McCloskey Grilling Co., 908 Lafayette Bidg., has increased its capital stock from $100,000 to $200,000. Port Huron—The Port Huron Bread Co., 1301 Eleventh street, has changed its name to the Aikman Port Huron Bread Co. Detroit—The Fassler Welding Ma- chine Co., 424 Stormfeltz-Lovely Bidg., has a capital stock of $125,000, $80,000 being paid in. Belding—Kenneth Howley, formerly of Williamston, has opened a beauty shop here under the style of Pat’s Beauty Shoppe. Grand Rapids—Ray Powers has opened a grocery store at 135 National avenue, N.W. The stock was furnished by Lee & Cady. Loweli—Stanley Beach and Perry Outman, both of Belding, have opened a shoe store here under the style of Beach & Outman. Whitehall—Charles A. Johnson, gro- cer and a resident of this town since 1882, died at his home March 19, fol- lowing a brief illness. Ithaca—The Robuell Co., manufac- turer and dealer in fluid control valves, has a capital stock of $10,000, $3,000 of which has been paid in. Detroit—Carter’s Inc., 1043 Wood- ward avenue, dealer in wearing apparel for women and children, has a capital stock of $6,000, all paid in. Detroit—The Universal Radiator Co., Transportation Bldg., has a cap- ital stock of 100,000 shares at $1 a share, $1,000 being paid in. Detroit—The Gillespie Lumber & Supply Co., 11779 Cloverdale avenue, has changed its name to the Gillespie- Beck Lumber & Roofing Co. Bridgman—Bridgman Farmers Ex- change, Inc., organized to deal in farm produce, farm supplies, etc., has a cap- ital stock of $3,000, all paid in. Crystal Falls—The Crystal Falls Co- operative Society has filed involuntary bankruptcy proceedings listing liabii- ities at $41, 773.35 and assets at $71,- 580.26. MICHIGAN Marquete—The Getz Department Store, Front street, has installed new modern lighting fixtures, remodeled and redecorated its entire store. Detroit—Henry Richard, Inc., 4903 Joy Road, dealer in household appli- ances and equipment, has a capital stock of $5,000, $1,000 being paid in. Detroit—The Titusville Burial Cas- ket Co., Inc., with business offices in the Transportation Bldg., has a capital stock of 100,000 shares at $1 a share, $1,000 being paid in. Detroit—The Keystone Merchandis- ing Corporation, Transportation Blidg., also of Donora, Pa., has a capital stock of 50,000 shares at $1 each, of which $1,000 has been paid in. Detroit—The Gregory Boat Co.,, 488 Parkview avenue, has been incor- porated to sell boats, motors and ac- cessories with a capital stock of $10,- 000, $2,000 being paid in. Detroit—Arnold’s Inc., 1141 Farmer street, has been incorporated to deal in ready-to-wear apparel at retail for women and children with a capital stock of $25,000, all paid in. Saginaw—The Esther Shop, Inc., 422 Genesee avenue, wearing apparel for women, has increased its capital stock from 4,500 shares no par value to 5,000 shares at $1 a share. Muskegon—Budd’s Bootery, B. M. Salisbury proprietor, will remove the stock from its present location in the Elks Temple to the recently improved Hardy building on Western avenue, April 1. Detroit—The Gernt Company, 409 Griswold street, distributor and sales representative for various products and specialties, has a capital stock of 100 shares at $10 each, $1,000 being paid in. Battle Creek—The Lakeview Fruit Market of Battle Creek, Inc., 1609 Se- curity National Bank Bldg., dealer in fruits, vegetables and dairy products, has a capital stock of $5,000, $1,000 be- ing paid in. Pontiac—The Connolly Jewelry Co., succeeds Connolly’s, Inc., 16 West Hu- ron street in the retail jewelry and op- tical business with a capital stock of 100 shares at $100 a share, $1,000 be- ing paid in. Muskegon—Owing to the death of James A. Smith the paint store of James A. Smith & Son, 924 Second street, will be conducted by the son and the business continued under his own name, George J. Smith. Lansing—The Norge Sales & Serv- ice store opened at 2009 East Michigan avenue by George E. Knight and P. R. Gram. In addition to a complete fine of Norge appliances, a stock of radios and. radio accessories will be handled. Stanton — Miss Margaret Mont- gomery has leased a store in the Ste- venson building and will occupy it about April 1 with a stock of ready-to- wear apparel for women, The business will be conducted under the style of the Smart Tog Shoppe. TRADESMAN Muskegon — Louis E. Peterson, painting contractor in this community for the past 30 years, has removed his wholesale paint stock from 603 Ottawa street to 1222 Pack street where he will expand the business by opening a retail paint and wall paper store 1 connection with his other business Brookfield—The Brookfield store building owned by the late W. A Spi- cer will be sold directly and Kenneth Bailey, a local man, who has been conducting a general store in the loca- tion expects to retire and return to Charlotte, Bailey was with the late A. A. Houghtaling for many years. Marquette—The stock and_ store fixtures of the J. W. Bennett clothing and men’s furnishings store, 114 West Washington street, was sold at auc- tion, March 21. The store was closed by W. J. Weber, who as trustee for a number of creditors, took possession after foreclosing a chattel mortgage. Freeport—C. H. Dunakin, 441 Ethel avenue, S. E., Grand Rapids, owner of the hardware stock and store bui!d- ing under the management of J. E. Babbiti, has sold it to E. J. Olson, formerly of the hardware and imple- ment firm of Olson & Smedberg, Cus- ter, who will take immediate posses- sion. William Roche, also of Custer, has been employed by Mr. Olson Marquette—Lou Persitz has opened a women’s apparel store adjoining his shoe store on Washington street. In addition to spacious show cases and counters there are four large dressing booths and six stock booths with a complete alteration department in the rear. The new store is connected with the shoe store by an archway, and will be known as “Lou's, Stylist for Women.” Stanton—Maurice Yodido, Inc., who conducts department stores at Ed- more and Carson City, has leased the store formerly occupied by Mr. Mc- Intosh with a dry goods stock and will open a store as soon as the building can be remodeled and redecorated. By reason of buying in quantities for three stores Mr. Yodido will be able to con- duct a modern department store in every respect. Detroit—Joseph Schiller, who died at his home Friday, was born in Lith- uania seventy years ago and had lived in this country fifty years. He was a retired business man, at one time own- ing a department store on St. Aubin avenue. Prior to that he had owned the Schiller Toy & Novelty Co. and the Schiller Candy Co. He had been a member of Congregation Shaarey Ze- dek for 30 years. Tonia—Arthur L. Stevenson, 70, local department store owner, died Tuesday from a heart illness. He had been ill for some time. He was prominent in fraternal and business circles and was an elder in the Presbyterian church. The store will be closed from 2:30 to 3:30 Wednesday afternoon for the fu- neral, which will be held at the Pres- Traverse City—William ° T. Rox- _wbyterian church. Burial will! be in burgh, 72, died suddenly March 21, of:-=Highland park cemetery. a heart attack following a slight jl ness. Mr. Roxburgh had conducted a drug store here since” 904. Tn re years his son, Donald, hast e ated with him in the drug business. iby Battle Creek—Horace H. Brockett, 35, died at a local hospital following a ~~ two weeks illness of pneumonia. Mr. <°.Brokett was wholesale and retail dis- tributor of Donald F. Duncan Model March 27, 1935 Airplane Co., of Chicago and condizted the business at 58 West State stric:, The business was progressing hire sa well that in January of this year Mr. 3rockett opened a branch store on Midland avenue in Detroit. Detroit—Owing to the demand for Van Armen corn cereal products which has already manifested itself, accord- ing to William A. Van Arman, presi- dent of the Van Arman Cereal Co., ini- tial production at the new plant on Cabot avenue, will be at the rate of 600 baskets of cob corn per day instead of 100 baskets as originally planned. The company expects to be in production about the middle of next month. Owosso—Waldo McIntyre died sud- denly Sunday night. The funeral was held Wednesday. Deceased was one of the founders of the Michigan Hard- ware Co., Grand Rapids, twenty-three years ago. He subsequently engaged in the retail hardware business under the style of Dignan & McIntyre. For the past half dozen years he has been engaged in the insurance business. The funeral was attended by H. W. Spi:d- ler, President of the Michigan Hard- ware Co. Greenville—Gates Brothers are get- ting squared away after doing business for a few weeks, under the handicap’ of remodeling their food store. When the job is finished they will have one of the most modern and sanitary stores in the county. The store front is in black enamelite glass, with plate glass windows set in metal, Large display space is provided and the lighting ef- fect, both outside and inside, will add greatly to the attraction of shoppers. Well lighted stores get more trade. Battle Creek—Possibility of an early return of Battle Creeks famous sani- tarium to operation under private man- agement is foreseen in the appointment by Federal Judge Arthur Tuttle of an advisory committee of six to make an examination of the situation. Members of the committee are J. Sanford Otis, Chicago, and H. F. Conklin, Battle Creek, of the Bondsolders’ Commit- tee; Charles C. Green, Battle Creek, and H. M. Turner, New York City, representing the creditors, and Drs. Almer L. Eggleston and M. A. Mor- tensen, representing the Board of Trus- tees. The State Public Trust Com- mission has granted a new license to the Bondholders’ Committee and ap- pointed Representatives James G. Frey, Battle Creek, and George C. Watson. Capac, to its membership to serve wit!i Otis, Conklin and Paul M. Eenzil, of Milwaukee. Manufacturing Matters Detroit—The Meado Products Cc., 2532 24th street, manufacturer and dealer in specialties, has a capital stock of $10,000, $2,000 being paid in. Detroit—Pronto, Inc., 3380 Penob- scot Bldg., manufacturer and dealer in extracts and syrups, has a capital stock of 100 shares at $10 each, $1,000 being paid in. : —_>++—___ A recently developed liquid hand soap is said to dissolve and make water-soluble lacquer, paint, varnish, enamel and grease, to leave the hands soft and smooth. March 27, 1935 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples Sugar—Jobbers now hold cane gran- ulated at 4.85 and beet sugar at 4.60. Tea—tThe general feeling in the first hands tea market during the week was weak and prices sagged a little. Ex- ceptions to this are Formosas on spot and Congous, which are scarce. The weakness of the general commodity market as to many items is the main reason. Common tea is also feeling weak. Primary markets on Javas and India have also shown some weakness during the week. This apparently did not extend to Ceylons. Consumptive demand for tea is about as usual. Coffee—For the most part the mar- ket for future Rio and Santos coffee has been weak since the last report. About the middle of the week there was a little recovery, but the undertone is certainly soft. Financial conditions in Brazil appear to be the reason for the present slump which has continued now for several weeks. Spot Rio and Santos green and in a large way has shared in this weakness and the market for the standard grades No. 7 Rio and No. 4 Santos is now lower than it has been for a long while. Demand for coffee in a large way is poor. Milds show no change since the last report. Jobbing market for roasted coffee is feeling the effects of the slump in green. Consumptive demand good. Canned Fruits—Canned fruits are steady, except for some occasional of- ferings of cling peaches. Canned Vegetables—At this particu- lar time attention is focused particular- ly on asparagus, and no definite prices have arrived. Some business has been done and much more solicited on the basis of last year’s opening, less cer- tain discounts. The delay in prices has been caused, of course, by the uncer- tainty over the marketing agreement. Opposition to the tentative plans thus far considered has arisen and at the present time the only thing that ap- pears probable is that growers will get at least what they got last year, or a little more. Packing of new Califor- nia spring spinach is under way, but recent. indications of a considerably larger crop than last year have been somewhat altered by reports of frost, which is said to have cut the yield in some parts as much as 40 per cent. Although some low prices have been heard here, there seems to be a strong- er undertone to the market on the Coast, and if the frost damage results in so much curtailment as indicated, prices would very likely work higher. Canned Fish—Mackerel is still firm with sizes spotty and small in many cases. As to tinned fish, sales of sal- mon have been very good since the first of the year, especially fancy grades. The present demand is fair to good, with prices firm but without any particular change this week. Further advances are expected in Alaska pinks and chums. Other tinned fish un- changed, quiet demand. Dried Fruits—Prices on dried fruits are generally steady here, and there is in the aggregate enough demand to keep the market on an even keel. Stocks held here are light and so there is no evidence of pressure to sell. There has been a noticeable pickup in the demand for imported figs and dates which are now controlled by a few hands and prices naturally are showing a stronger undertone. Some Easter business is making itself felt in this connection. Domestic dried fruits are moving out in a routine way, with Santa Clara prunes and raisins showing some difficulty in getting into large volume. New pack prunes are being quoted generally now and the recent cleanup of old goods has taken the in- centive out of buying for anything but immediate needs. However, prices here compare very favorable with Coast prices and New York should get its full share of any business which devel- ops in reasonable proximity to it. Beans and Peas—Dried beans have continued dull since the last report with prices about unchanged, but an easy undertone. The same applies to dried peas. Nuts—The demand for shelled nuts here continues pretty much along its hand-to-mouth basis. Strength has been reflected particularly in a few varieties like California shelled almonds and to some extent Cashews. Spanish almonds are holding firm, but not being sought in any considerable volume. Shelled walnuts are generally routine. The de- mand for unshelled nuts also is still pretty thin, although there are hopes the coming of the Jewish holidays will result in a reasonably good business. Pecan Pact in Effect—A marketing agreement designed to improve returns to growers of paper shell pecans be- came effective March 13 and will ex- pire September 30 unless amended. The agreement includes provisions for min- imum prices to producers, compulsory grading of pecans destined for distri- bution, and the collection of basic sta- tistics by the agreement control board. The agreement applies only to the 1934 crop, most of which has moved to mar- ket. The primary reason for putting it into operation at this time is to give the control board an opportunity to organize as an official body, so that it can compile necessary statistical data on the industry and prepare an amend- ed agreement which will apply to the 1935 crop. Pickles—Raw stocks of pickles are the lowest in five years, according to C. J. Sutphen, of C. J. Sutphen & Co., brokers at Chicago, and in addi- tion the crop is short in cucumber growing districts. In reviewing the situation Mr. Sutphen said: “The sale of sweet pckles is heavi- est; dills come next. Pickles in bulk show some improvement but nothing in comparison with twenty years ago. At that time 90 per cent. of all pickles were in barrels, to-day the situation is reversed, approximately 10 per cent. are in bulk and the remainder in glass. “This change has been principally brought about by the chains that sell packaged goods exclusively. There is a considerable volume sold in bulk in delicatessen stores, also at meat mar- kets. Another factor that is of inter- est is that consumers are purchasing smaller quantities, in many cases, just enough for a meal rather than a pint or quart bottle. This clearly shows there is less money in the hands of the great consuming public, especially the working classes. “The market has been stationary since fall, It has been found that where prices have been advanced sales have fallen off, therefore manufactur- ers have held prices on an even keel. “The firm market also seems to re- assure buyers that there will not be much, if any, advance, throughout the coming season,” concluded Mr. Sut- phen. Rice—The rice market has taken on somewhat more volume here and par- ticularly in the South. The export re- bate is making it possible to attract for- eign buying, and since the withdrawal of Italy as a rice exporter, American rice is finding wider markets. Domestic demand continues very satisfactory with the trade taking Blue Rose and Prolifics more readily, and prices on them working up from the South. Lady Wrights continue to be a feature of the long grains, since Fortunas seem to be well cleaned up and Ediths are also hard to find. Salt Fish—The Lenten demand for mackerel and other salt fish continues active. A lull is expected within a week or so, when the trade will be fairly well supplied. From that time on the wholesale business in salt fish will probably decrease. Syrup and Molasses—The output of sugar syrup continues limited and con- trolled, consequently the market is firm. The demand is active. Com- pound syrup is easy on account of an easy corn market. Prices are un- changed for the week. The better grades of molasses are selling fairly well at unchanged prices. —_+++—___ Review of the Produce Market Apples — Jonathans, $1.50; No. 1 Spys, $1.50 and $2; Baldwins, $1.50. Artichokes—$1 per doz. Asparagus—65c per bunch. Bananas—Sc per Ib. Butter—Creamery, 33c for cartons, 32%c for prints, 32c for extra in tubs. Cabbage—$1 per bu. for white, or red; new, 80 Ib. crate, $4.50. Calavos—$2.25 per case from Calif. Carrots—Calf., 55c per doz. bunches or $3 per crate of 6 doz. Cauliflower—$2.25 per crate for Calif, Celery — Florida, $3.25 per crate; 12 stalks to bunch, 45c. Cucumbers — Missouri extra fancy, $1.50 per doz. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping stations: ©, HP: from farmer... $2.80 Light Red Kidney from farmer__ 4.75 Dark Red Kidney from farmer__ 5.75 Eight Cranberry = 5.10 Dark Cranberry —.______ 4.10 Eggs—Jobbers pay 18c per doz. for all clean receipts. They sell as follows: Large white, extra fancy__________ 24c Standard fancy select, cartons_____ 23c Current receipts = 22c Medium: e020 22c Checks S02 21c Garlic—15c per Ib. Grape Fruit — Florida, $3 for all szes; Texas, $3.25. Green Beans — $3.25 per hamper for Florida. Green Onions—Chalots, 45c per doz. Green Peas — $3.25 per hamper for California. Green Peppers — 45c per dozen for! Florida. Honey Dew Melons—$2.50 per case. Kumquats—18c per qt. Limes—21c per dozen. Lemons—The price is as follows: $60 Sunkist): = $4.00 300 Sunkist: 320) 4.00 S60 Red Balk 32 8 3.50 S00-Red Ball 500 3.50 Lettuce — In good demand on the following basis: California, 4s and 5s, crate-_____ $4.25 Leaf hot house. 220) 7c Mushrooms—28c per box. Onions—Home grown, $2 for yel- low or white. Oranges — Fancy Sunkist California Navels are now sold as follows: 126 $3.50 DQ eee 4.00 7G ee 4.25 200 oo ee 4.75 216 ee 4.75 202 (ok 4.75 230 ee 4.75 S24) ee 4.75 Red Ball, 50c per box less. Florida oranges in half box sacks are sold as follows: as $1.75 M6 1.75 0 1.75 Wi 1.75 Parsley—30c per doz. for hot house. Potatoes—Home grown, 30c per bu. Idaho, $2.50 per 100 Ib. sack. Poultry—Wilson & Company pay as follows: Eleavy Springs _ 2 19 Hleavy Bowls 200302) 1s 18c Light Fowls _______ fee 16c Durkeye 2 ee ee 20c Geese 2s es ee llc Radishes—Hot house, 30c per dozen bunches. Rhubarb—55c for 5 Ib. box, Spinach—$1.50 per bu. for Texas. Strawberries—23c per pint for Flor- ida. The quality is very poor. Sweet Potatoes—$1.75 per bushel for Jerseys. Tomatoes — Florida repacked, $1.35 per 10 Ib. boxes. Veal Calves — Wilson & Company pay as follows: Raney ee ee 12%c Good 22625 ee 09c Wax Beans—Florida, $3.25 per ham- per. ——_+>_____ Fremont—Fremont’s “anti-peddler” ordinance had a chance to work last Thursday when the local police took in two Grand Rapids men on the charge of peddling without a license. The men, Clyde Brown and Clay Gardner, were unloading a quantity of Ben Davis applies here to various homes, calling them “dandy eating apples” but during their campaign hap- pened to stop at the home of Police Officer Albert Luchies. Luchies was not so sure about their being “dandy apples” so he told the men to take their applies back and warned them to stop their work in town. Later in the day he found the men had been at other homes and decided it was best the law look into the matter. Arrested, they were taken before Justice Milo A. White, and pleaded guilty. Brown was fined $2.50 and costs of $3 and Gard- ner $5 fine and costs of $3. Pole gupttbnaae 4 a [ re? p> t i f t | MUTUAL INSURANCE (Fire and Life) Selling Protection Beyond the Corpo- rate Limits Providing fire protection to com- munities and areas beyond the corpo- rate limits of the town or city has al- Ways presented a vexing problem to fire chiefs and community officials. Viewed from the humanitarian angle, it seems to be selfish to withhold protec- tion from persons not residents of a community when no payment is made. Whenever a home in an unprotected area burns after the refusal of a nearby fire department to respond, newspapers and public opinion are aroused to at- tack the fire chief—even though in most cases his superiors have issued orders that he shall not respond. In the final analysis, fire protection is a community service. It is main- tained by the citizens of a certain com- munity, and paid for wiht their money, usually in the form of taxes. If the persons outside the community who do not pay any of the taxes desire fire protection, they should be willing to pay for it, If they are not sufficiently numerous to maintain a separate fire department, they should at least be willing to pay a fair price for the serv- ices of a department already estab- lished. This would seem fair enough, and a reasonable solution of the problem. Records show, however, that in many cases bills for fite protection are al- lowed to go unpaid, unless there were iron-clad agreements made in advance and collections were pursued vigor- ously. No one enjoys standing back with fire apparatus while property is being destroyed just outside the limits of his operations. The natural inclination is to pitch in, put out the fire, and then try to get some measure of payment to defray the expenses. There are other points that must be taken into consid- eration, however, before such action is taken. One is that sending apparatus outside the municipal limits is taking some of the protection away from the citizens who are paying for it. Another is the question of liability—should the apparatus wreck property or kill or maim someone outside the city limits, it is extremely likely that the city could be forced to pay damages if the truck operator were found to be negligent, in spite of the fact that it is really doing work for another person. Many efforts have been made to work out this problem of outside fire protection. A state legislator recently advanced’ a plan something like this: if a building were to burn, the owner could summon the nearest fire depart- ment to extinguish the fire, even though he was not a citizen of the community supporting that department. Under the plan, the charge for the run would be paid by the citizen or owner of the building or his township. If the fire department refused to re- spond to his appeal, the city operating the.department could be held liable for the full extent of the damage done by the fire. No provision was made to pro- MICHIGAN TRADESMAN tect the city from suits for damages in case of accidents while responding to alarms. Such legislation was undoubtedly ill- considered, and it was quickly killed. It does show that there is a feeling that some action is needed, and that it is necessary for fire chiefs and city offi- cials to protect their interests in the matter of outside protection. One good solution might be legisla- tion providing that cities and towns able to furnish outside protection to surrounding areas do so—with a defi- nite basis -for charges and collection of charges. There are several ways of computing charges — a flat rate per year, a sliding rate according to time consumed and the amount of equip- ment and men necessary, a flat rate per run, an annual charge based on the taxable property to be protected, and so on. Each of these methods has its ad- herents. What method is to be used is not as important as that some way be worked out to provide protection for people who cannot support a separate department — without penalizing the taxpayers supporting the regular fire department. In most cases where fire apparatus is sent from one community to another having a fire department when such action is made necessary by a very serious fire, no charge at all is made. This is logical, because the agreement works both ways. The ne- cessity for charges lies only in the ter- ritories having no fire protection at all. The average paid fire department is a rather expensive organization to maintain. Heavy payrolls are the chief expense, while equipment and appara- tus represent fairly heavy investments. An analysis of municipal expenditures shows the fire department using a sub- stantial portion of the total taxes paid. For that reason, it is only fair that a city collect something when its ap- paratus is used for the benefit of a non- taxpayer. Once the non-taxpayers are given a full explanation of the actual cost of each fire run, there should be no diffi- culty in getting them to pay a reasonable charge for such runs, either as individuals or through their town- ship or village officials. Such charges are just, and should be collected in fair- ness to the taxpayers who pay to sup- port fire departments, ——~++2>—___ Hon. John C. Ketcham, Commissioner of Insurance Mutual Insurance, as well as Insur- ance in general, should be well pleased with the appointment by Governor Fitzgerald of John C. Ketcham to the office of Commissioner of Insurance. Mr. Ketcham was born on a farm in Maple Grove Township, Barry County, where he lived until he was twenty years of age. During this time he at- tended high school in Nashville and Hastings, graduating from high school in Hastings in 1892. Following that he was a teacher and principal in each of these schools. Sometime later he was elected Commissioner of Schools for Barry County which position he held for eight years. He was also Postmas- ter at Hastings from 1907 to 1913. He served eight years as Master of the State Grange, during which time he also served four your as Lecturer for the National Grange. In 1920 he was elected to Congress from the Fourth District of Michigan. In 1933 he helped reorganize and became the President of the National Bank at Hastings. He still holds that position. In Jan. 1, 1935, following his appointment to the office of Commissioner of Insurance by Gov- ernor Fitzgerald, he was sworn into office on his 62nd birthday by his boy- hood friend, Chief Justice Potter. His wide and varied experience well fits him for the office of Insurance Commissioner. His appointment assures an honest and efficient administration of this office as well as a square deal to the insurance business in Michigan. We wish to assure him of our hearty co-operation in every way possible and wish him a long and successful term of office. —__ +2 How to Get a Loan for Modernizing Purposes Does your home need repairs, alter- ations or improvements? Does your store need a new front, repairs, modernization? Then you may be interested in the many valuable aids extended to you under this law. The United States Government is interested in stimulating business, especially the so-called “durable goods” industry, that is, the buliding trades. It has therefore adopted the National Housing Act, which enables owners of property (homes as well as business properties) to secure necessary funds for repairs, modernization, alterations and improvements at a relatively rea- March 27, 1935 sonable cost. A little courage, a little spending, repayable over a period of time, and you may be well repaid in more comfortable living and in better business. These are the facts: 1. Any property owner (in some cases, a tenant) who has a regular in- come is eligible. 2. You may apply at any National bank, as well as many State banks, or see your building contractor. 3. You may borrow from $100 to $2,000. 4. The loan is repayable from one to five years in monthly installments. 5. No security or co-signers are necessary. 6. No down payment is necessary. 7. If you borrow $300, for example, for one year, you get $285, repayable in 12 equal monthly installments. No interest is charged since the 5 per cent. discount is taken when loan is made. There are no other charges. 8. Delinquency in repayment is lib- erally treated. A modernized business means more business. For those who may take ad- vantage of this law, an unusual oppor- tunity is extended. A new floor lamp has a night light contained in its base, concealed and softened by an enclosing cylinder of translucent material and an overlay of perforated metal ornament. ——_@—-——_—_ A title is all right if a man doesn’t take it too seriously, ——--+ + Taxes will tax recovery. FIRE ance—and don’t neglect it! protection is constant protection! 444 PINE ST. Fire, like Death, is feared chiefly because it can descend so suddenly, without regard for persons or plans. Your house may escape even a scorched shingle for twenty-five years—and then, without warning, be burned to the ground in a couple hours, Your only protection is insur- Our records show a pitiable number of cases where fires have been reported a few days after a lapse of insur- ance—too late to benefit from past years’ payments. The only sure FINNISH MUTUAL FIRE INSURANCE CO. is not ““Choosey”’ CALUMET MUTUAL DON’TINSURE.... FIRE or WIND UNTIL YOU HAVE CONSULTED US e SOUND PROTECTION AT A SAVING e MICHIGAN BANKERS MUTUAL FIRE INSURANCE CoO. Fremont, Wm. N. Senf, Sec’y SERVICE anp EFFICIENCY & MERCHANTS Michigan March 27, 1935 MICHIGAN TRADESMAN JUDGMENT BEFORE TRIAL An Answer to President Roosevelt’s Statement on the Public Utility Bill In order to offset the rising tide of protest which is coming from hundreds of thousands of investors in public utilities from all over the country, and before we have had an opportunity to offer any defense or objections to this bill, the President sends a message to Congress which seeks to prejudge the case. The issues are simple: Shall all public utility holding companies be ruthlessly destroyed without trial or hearing? Shall innocent investors everywhere throughout the country have their investments destroyed to further an untried and Utopian scheme of economic reform? Shall we go many steps beyond fair and adequate governmental regulation and put the utility industry of the country completely in the hands of a new bureaucracy at Washington? Shall utility operating companies and service required by consumers throughout the country be crippled and demoralized by virtually taking the industry out of the hands of local regulation and of the managers who have been installed by and who are responsible to the investing public which owns the properties? The holding company has developed in the public utility field for the same reasons that it devel- oped in other industries, and presumably for the same reasons which made it useful to the Govern- ment in establishing the Tennessee Valley Authority. The President has stated that “if we could remake our financial history in the light of experience, certainly we would have none of this holding company business.” That statement apparently eliminates from any further consideration the great achievements made possible by the holding company in every major American industry. Most of the basic products which the American public buys come from holding companies. The corporate names best known to the public and most representative of high standards are those of holding companies, The destruc- tion of the holding company, as provided in the proposed bill, is no longer a concern for the public utilities alone, but for all industry. Moreover, the bill goes further than destruction of the holding company. It is not merely a holding company bill; it is also a bill directed against the operating companies, which so completely limits their powers as to make Federal agencies virtually the managers of the industry. The public utilities have opposed this bill because they believe it to be unsound and harmful to both investor and consumer, and contrary to the public interest. The right to express opinion, even when it 1s opposed to an administration measure, has not yet been abrogated. The utilities have endeavored honestly to inform investors and the general public as to the disastrous effects of this legislation. According to newspaper reports and the statements of Congressmen, thousands of individuals have written in protest against the bill. We shall continue to urge them to so express their opinions frankly and fully. The President states that he is as “‘unimpressed’’ by these protests as he was by the similar effort against the Securities Exchange Bill last Spring, and that ‘‘the Securities Exchange Act is now generally accepted as a constructive measure.’ We would respectfully point out that what made that Act work- able was the opposition that developed against the original bill, which forced the adoption of drastic changes in the legislation as finally enacted. That is all that we are seeking to do in our presentation of the facts before the House Interstate and Foreign Commerce Committee. We do not object to a fair and constructive bill. But we will not be deterred from our purpose in submitting to the Congressional committees the true facts of the sit- uation, convinced in the belief that in due time the justice of our position will prevail. Grand Rapids Gas Light Company 8 PLAN HAS STRONG BACKING Considerable controversy promises to mark the path of the novel “contri- bution or reservoir” plan for evaluating a merchandising department, suggest- ed last week to the board of the Na- tional Retail Dry Goods Association by a committee of controllers headed by Archibald MacLeish, of Carson, Pirie, Scott & Co. Retail executives at the week-end displayed a mixed attitude with regard to the proposed plan. Some opposed it on the ground that the method would be inferior to the present distribution manual basis of the Controllers Con- gress. The proposal for change, how- ever, has the strong backing of such leaders in the retail control field as C. B. Clark, of the J. L. Mudson Co., and it is predicted that a considerable sentiment in. its favor will be developed by the time the committee makes its final report to the midyear convention of the association in Chicago next June. Basically, the new plan proposes to charge only direct expenses to a de- partment, expenses of the type that would disappear if the department were discontinued. All other expenses would be placed in general bracket and the department would be judged on its per- formance after the direct expenses are charged. The controllers’ ‘committee does not feel that the contribution plan should at this time displace entirely the present Controllers Congress ex- pense distribution method, but should be supplementary to it until enough time has elapsed to obtain adequate comparative data. Between now and June, it was learn- ed, the committee will seek to set up those detailed expenses which may be directly chargeable to the individual departments. Those sponsoring the plan see in it an internal accounting analysis that will throw a strong spotlight on man- agement expenses or management in- efficiency and will afford a more direct means of appraising the individual buyer’s worth. ; The contributory plan, it was ex- plained, springs from a philosophy cen- tering on the issue of whether or not the department manager has control over such expenses as those involving rent and management functions. Sharp divisions of opinion on this question are noted, but for the most part the belief is that the department itself has little to say on these expenses. There has always been a difference of opin- ion as to whether it is possible to meas- ure the net profit of a department, because of the fact that certain expens- es must be distributed or allocated to departments on bases that contain at least some arbitrary elements. At best, the department’s rent valu- ation charge, for example, represents only the opinion of a few individuals in the store. A certain department, for instance, may be charged an amount to cover rent which may be as much as 10 per cent of sales, with the charge made on the basis of the value of the space and not according to the volume of sales. A change in the executive personnel, or other changes in conditions, may -bring a revaluation of the space used MICHIGAN TRADESMAN which would conceivably result in a space charge of only half that amount. Yet the difference in this case, 5 per cent., may actually result in placing this department on a profit basis, whereas before it might have been re- garded as a losing department. Some controllers were unenthusias- tic about the plan, declaring its reput- ed advantages were questionable. One said that “we are in business to make a profit and not to make ‘contributions’ by departments.” The number of re- tail departments, he declared, ranges from 130 to 170, and the fact that the plan would show which of them can make contributions to general expense would be no safeguard that the con- tributions in total would be large enough to meet all store expenses or show a profit. . “I can’t see how a profit for the whole store can be obtained,” this con- troller added, “unless the individual departments show a net profit. Of course, some arbitrary element must enter into this calculation, but in the final analysis it is not the arbitrary factor which is all important, but the determination of the mark-up required to cover all expenses and leave a net profit. “Tt is, of course, no secret that, due to competitive and other factors, some departments are losing money. The question to be decided with them is whether they should be continued or not. Under the contribution plan this situation would not be changed. “Moreover, it is probable that not more than 50 per cent. of the expenses now charged to a department are ‘es- capable’ expenses or expenses that could be charged to the store generally. The new plan does not give enough in- formation to determine whether the department is covering ‘inescapable’ or direct expenses or not. “In other words, if departments fail to cover the remaining ‘inescapable’ or general expenses and there is a net loss for the store, store executives will not be able to tell which departments are to blame and will not be able to deter- mine in what departments this could have been avoided. I believe the basis of the present expense manual offers a much more specific tool to work with.” DRY GOODS CONDITIONS Retail trade showed substantial: im- provement last week under the influ- ence of more favorable weather. Ap- parel and dress accessory volume ex- panded and the call for home furnish- ings was quite fair. Reports from oth- er cities were equally cheerful. The week, of course, had to be com- pared with the peak period of Easter shopping last year. For that reason it was estimated that retail sales in this area probably ran about 15 per cent. under a year ago. The decline for the month, counting in one less business day this year, would come to about the same percentage, according to present indications. For the first half of the month de- partment store sales in this district were 10.3 per cent. under last year’s, the Federal Reserve Bank reported. Stores in New York and Brooklyn were 11.2 per cent. lower, while those in Northern New Jersey suffered a drop of only 5 per cent. This may rep- resent the effect of the city sales tax, although lower relief expenditures are also cited. Despite the wide margin by which March will drop under the same month last year in retail sales, the comparison from this point on should prove satisfactory. The peak of Eas- ter buying lies ahead and the combined figures for March and April should show a gain over last year. Improved retail trade led to more numerous mail and telegraph orders in the wholesale merchandise markets. In the jobbing lines, however, the stale- mate continued with volume at very low ebb. TEXTILE CONTRASTS In conditions that prevail among the various textiles there appears to be a lesson on effects of government control, The wool industry is thriving but the cotton market is in the doldrums. One line finds so brisk a demand for goods that deliveries are slow, while the other has accumulated large stocks and is striving to obtain approval for another curtailment program. Originally the wool-control steps of the government created a very slack market. Under the pressure of inde- pendent supplies, however, prices were reduced 10 per cent. on two occasions. The Farm Credit Administration an- nounced in the week that its plan for the 1935 clip would be similar to those in effect, but with some changes de- . signed to promote flexibility in mar- keting. Of course, wool and cotton cannot be compared too strictly. Imports of the former are equal to about one- quarter of the consumption. Never- theless, the introduction of more flex- ible marketing proved the salvation of the industry even as price-pegging and the processing tax have played havic with the cotton-textile industry. Even private restraints have not fared so well in the textile industry. Recently the rayon field has expe- rienced difficulties. Stocks in the hands of converters are burdensome and lower prices are indicated. NRA SUPPORT APPEARS Friends of the NRA finally bestirred themselves last week toward obtaining an extension of that legislation. Code authorities and officials met in N. York and announced that a committee would be formed to get expressions of busi- ness leaders before Congress. Retailers moved in the same direction to defend ' the act in principle at least. At Washington, as well, a different attitude seemed to be developing in place of the defeatist weakness of re- cent weeks. President Roosevelt let it be known that the administration was strongly behind the program, follow- ing reorganization of the National In- dustrial Recovery Board which put Mr. Richberg at its head: and gave to labor the equal representation for which it has strived. In addition, support of the adminis- tration has been thrown to the Wagner labor disputes bill. It appears, there- fore, that the labor provisions of the new act will be emphasized, even as March 27, 1935 there are grounds for believing that some of the artificial controls and regu- lations making for a “scarcity” econ- omy will be deleted. Most of these moves give a more definite character to the proposed program and to this extent relieve the anxieties which were based on. the fear that the whole act would be scrapped. HOME AIR UNITS PLANNED Manufacturers of air-conditioning equipment look for a rapid increase in sales to domestic users this year and next as a result of the decision of many architects designing one-family houses to plan the homes with air-conditioning installations in mind. According to pro- ducers, homes which are built with a view to the possible installation of equipment provide promising outlets for manufacturers. The cost of instal- lations in such structures, it was ex- plained, is less than half that in homes ‘built before the possibilities of air-con- ditioning were seriously considered. So far, producers admit, volume sales of air-treating equipment are still made largely in the commercial field. The Federal housing campaign is expected to expand the home market consider- ably this year. Theaters, formerly the best outlet for air-conditioning equip- ment, have dropped back to third or fourth place as outlets for commercial installations, it was said. At present the most active demand is found: among department stores, restaurants, bars and beauty shops, Foreign sales of air-conditioning con- tinue an important factor in the indus- try, with South America doing the heaviest buying. Other outlets of sub- stantial size are found abroad among theater ownesr in China, Australia, In- dia, and Japan. nnn RETAIL ADVERTISING CODE In the fair practice code for retail advertising which was introduced last week by the National Association of Better Business Bureaus there is the merit of simplicity combined with effec- tiveness. The seven rules cover all im- portant phases of ethical advertising practice and are not burdened with the cumbersome detail which might jeop- ardize proper application. Actually, as Major Renjamin Namm indicted, there are two chief sources of advertising dishonesty — deception of Customers and attacks upon competi- tors. These are the forms dealt with by the new rules. If there is a waste in advertising it can be invariably traced to practice that is either dishonest or verges on that fault Temporary results may fol- low from blatant claims, but in the end more is lost than is gained. Public confidence is undermined or the com- petitor who is attacked to-day re- sponds in kind on the morrow. Strengthening of the advertising Standards of retailers by agencies apart from the NRA is undoubtedly a wise Step at the present time. Should the government program be modified and code machinery become less effective, then this code of the Business Bu- Feaus should fill the gap nicely and Prevent any demoralization which might ensue. wt March 27, 1935 OUT AROUND Things Seen and Heard on a Week End Trip On account of the condition of the country roads so far this year I made no Out Around trips for ten weeks until last week, when I made a visit to Battle Creek with pleasure and safety. At Augusta I found Mrs. Wakefield recovering from her recent automo- bile accident She expected to be able to sit up in bed for the first time the dav I called. I found Battle Creek grocers very enthusiastic over their Independent Food Merchants Association. They ap- pear to be fully convinced that this is the greatest year independent mer- chants have ever had to secure the leg- islation to which they are entitled to wipe out the advantages the chains have enjoyed in preferential buying. They have not yet secured this pend- ing legislation and may not secure it this year if they do not do their full duty by getting in touch with their representatives in Congress and the Legislature. I have whanged away on this topic so long and so continuously that no blame can be laid at my door if the independents permit this oppor- tunity to slip through their fingers. I published last week a seasonal let- ter from a man who is in authority in the beer industry of Detroit. I here- with present another letter from the same gentleman which I think is re- plete with good suggestions: There is a certain fascination in printers ink and I confess a little con- ceit or pride to see my letter to you in print. I am sending a copy to the United States Brewers Association, New York. It is a step in the right direction. The brewer—I mean the men in charge of a brewery—are not brewers at all. The brewmasters who produce the beer in most cases are not consulted when plans are made to dispose of the output of a brewery, and these brewery owners, managers and officials are to-day confronted with so many problems that they do not al- ways pay proper attention to their ad- vertising matter. Some agency does the thinking for them at so much on the dollar; hence the mess, as I call it. The brewer is confronted first of all with the purchase of materials, grains, bottles, kegs, rice, corn, grits, pitch, labels, cases, trucks and labor. I sat with the labor committee of the union and the brewers from ten a.m. to six p.m. yesterday, trying to fix a scale of wages—some 30 per cent. higher— on acount of higher cost of production. Our New Deal administration or Miss Deal administration destroyed pigs and wonders now why pork chops are high. The brewer is governed by state laws, liquor control commission, the United States laws, internal reve- nue, food and drug departments, F.A. C.R., brewers code, regional board, local ordinances, health department, police department and public opinion. All is not gold that glitters. The Anti- saloon League told the world that all brewers are rich. The rich brewers failed last year to the tune of 131 out of 735, including six in Michigan. I spoke to John Stroh, of the Stroh Brewing Co., Detroit—the largest in Michigan—about my ideas of advertis- ing beer and will talk to Goebel, Pfeif- fer and Tivoli—not to advertise their respective brands, but to sell their beer as a food beverage to the people. You know what I mean. MICHIGAN TRADESMAN I secured from the Liquor Control Commission the appointment of one sanitary inspector of retail license places. I am after the dirt, clean beer pumps, clean glasses, clean towels, clean table cloths, clean windows, clean floors and clean surroundings for the sale of good beer. Every man called inspector should first of all receive a little train- ing from me gratis as to what to look for and check the slovenly undesirable licensees out and keep them out. Washington, D.C., March 22—Your kind letter of March 15 received. I note what you say regarding House bill 5062 and am, of course, supporting the bill. I have always been very much in sympathy with the work you and your paper are doing with regard to these independent merchants, and am willing to play anything from first fiddle to bass drum in helping them. If I cannot do more than just “tum tum” on the drum, I am going to do it. In trying to buy my groceries and meats here in Washington, it is im- possible to find an independent mer- chant. Everything here is chain stores, and every independent merchant has apparently been eliminated. I might add that groceries and meats here are higher than any place I have-ever-lived, including Lansing. I am enclosing herewith copies of three letters which I wrote to the Pres- ident of the United States, which are self-explanatory. I have not received an answer. Unless I receive an answer within the next ten days, I expect to write a fourth letter in which I am going to use language that will be ex- pressive of the contempt the president apparently has for the correspondence of a Congressman. I then expect to put all these letters in the Record, make a speech on the floor—if I can get the floor, I would like to have suggestions along this line. Thanking you for your correspondence, I remain, Albert J. Engel, Representative Ninth District. Greenville, March 23—In regardi to confiscatory taxes on chain stores, I will say that I do not know of anyone who wants to confiscate anything they have. If laws are passed for the purpose of conserving the profits and opportun- ities on retail business for the people of Michigan and such laws interfere with the growth and expansion of chain stores, that would appear to be what is desired. Let the chain stores go some place where the grass is longer. While speaking of confiscation, what hap- pened to the nickles, dimes and dollars of America under the operations of Wall street? If a lot of chain stores moved out of Michigan, I believe employment would increase because it has been one of the points argued in favor of chain distri- bution that they can handle the ton- nage with less employes than the inde- pendent dealers can. Thus employment would increase. In regard to working a hardship on real estate if chain stores moved out, just let me point out that rentals have taken an awful tumble from the peak days of 1929. The same argument re- garding real estate was used years ago when they forced the old time saloon, but I remember no calamity which happened due to their passing. Far be it from me to hold any brief for booze or the old saloon, but in fair- ness I must say that the profits on the old saloon stayed in the communities and there were many stories told of the generosity of old time saloon men to people in distress. If the independent business men of Michigan and the population in gen- eral believe we would prosper better by breaking what are regarded by many as monopolistic holds on the state, it is now a splendid time to reach a deci- sion. A chain store tax is a compro- mise and a guarantee by law for them to continue to operate in Michigan. The VanWormer plan of a $25 retail license for one store and doubling on each additional store to where it amounts to $12,800 each on ten stores and rapidly goes into enormous figures from there on, would break things down quickly to one store to a man and an equal opportunity for the many. While the VanWormer plan is now gaining most valued and _ influential support, there is still a big gap to bridge while people continue to use the word “confiscatory.” Let’s drop the word and shout for equal oppor- tunity and adopt laws which will guar- antee it. Greenville independent business men are now boosting the Deihl bill, but hope that the independent retailers of the state will be able to put over the VanWormer proposed retail license law during the next session of the state legislature. C_ EE. Clack. Among the gentlemen who were not in town on the occasion of my birth- day, March 16, was Samuel H. Ranck, head of the Grand Rapids Public Li- brary. On his return to the city, he wrote me as follows: What marvelous things you have seen and been a part of in these sev- enty-six years! A world transformed and very much more interesting than it was the year you were born! While you would like to see many things of to-day different — changed — yet I am sure you would not want to scrap all the things we have now to go back to the things your parents and the people generally had when you were born. In short your seventy-six years have been a glorious time in which to be alive, to look on, and to be a part of the changing world. But in your case you have been much more than just an observer—a passive looker-on. You have been one of the creative impulses to make new things happen. And then your long years, almost if not quite, unique in the whole country, as editor and pub- lisher of the Tradesman! What a mar- velous record! Your readers, I am sure, do not always agree with you, but am also sure that to the last man they have known and felt that in the con- duct of that journal you were and are, always “the Captain of your Soul,” and that isthe sort of thing that makes life significant both to one’s self and to the time and community in which he lives, So, many more joyous years of work to you! Why not make it a hundred? I thank you, Mr. Ranck. The following quoted letter (with some identifications removed) came to a Chicago firm in response to a solici- tation to sell a North Dakota firm a car-load of seed potatoes. It gives, we think, an intimate view, first hand, of why some congressmen want the relief and other measures increased. The let- ter: “Relative to the possibility of using a car of Prince Edward Island seed potatoes here, there is nothing doing. “We had a meeting of the growers here Monday. We could not interest them in any certified seed, however, in fact, they are not interested in any- thing except government relief and old age pension. “They are leaving the farms, mov- ing into town, and living on relief. You can’t find a vacant room, but there are certainly plenty of vacant farm build- ings. “The outlook here is pretty discour- aging. No one seems to take any in- terest in the future. They seem to 9 think that between Father Townsend and Brother Roosevelt they will be taken care of for the rest of their days without work or worry. No one has to pay any debts or do any work, and the stores, picture shows, and beer parlors are doing a rushing business with the weekly pay checks that the people are getting from the relief office.” The Wagner labor disputes bill is a vicious attempt to create union labor dictatorship and promote strife in in- dustry, the Illinois Manufacturers’ as- sociation charges in a current appeal to its members to express their position. It says the bill is designed to unionize industry, nullify employe contracts, de- stroy company unions, guarantee the irresponsibility of labor organizers, as- sure domination of labor boards by organized labor agents, make the labor boards star chamber bodies, provide unlimited investigations by snoopers, making labor board rulings practically final, force the closed shop on employ- es, make the term ‘employe’ include strikers and exclude strike breakers, provide a gag rule for industry, and place a premium on strikes. Former Gov. Chase S. Osborn, of Michigan, spoke at a joint session of the Georgia Legislature last Saturday. Mr. Osborn was invited by resolution. Senator Huey Long, of Louisiana, had spoken to the Legislature some time before. Mr. Osborn said that he never be- fore had known an instance of a three- cornered duel in which targets were hit. He referred to Jack Easy’s affair of honor, when the Bo’sn shot at the carpenter’s mate and the carpenter’s mate shot at Jack. Two of them were hit and Jack escaped. “But in the affair of the Cuttlefish Senator, the Tin Soldier and the ra- dio priest,” he pointed cut, “not one of them escaped, and the hits were more than pinks. Everything they said about one another is true and com- pletely so. All three are parasites and never did a hard day’s work in their lives except with their mouths.” Mr. Osborn told the Legislature that most of them were sportsmen, hence they knew about dogs. “The three most dangerous diseases of dogs are barking fits, black tongue and dis- temper,” he said. There seems to have been a good many instances lately of these ailments attacking humans. A newly discovered remedy cures distem- per in dogs. What we need is a dis- temper cure for humanity. Union labor leaders assume to, but have no right to, speak for la- bor. The man who works for pay, who is not a member of a union, is entitled to the same rights be- fore the law as a member of a union; nor can there be a govern- ment within a government. I am not afraid in this country of com- munism or of any dictatorship of the “‘proletariat.’’ | am afraid that (Continued on page 23) FINANCIAL Pump Priming Still Seems to Have Support The business situation is still affect- ed by a number of abnormal conditions and cross currents. In view of all the influences such as prospective new banking legislation, little progress by Congress, fluctuations in international exchange, dust storms, and the wat scare in Europe, business has heid up well. The underlying trend is now downward in accordance with the usual seasonal influences. The expectation is for the movement to exceed norial seasonal proportions. Factors contrib- uting to this belief are the lag in build- ing and the less favorable inventory position in some of the consumer goods industries. However, the outlook inust always be subject to sudden changes inasmuch as business activity nas defi- nitely tended to follow the trend of government spending. The passage by both Houses of the relief bill in the form approximating that proposed by the President, is ex- pected to break the legislative jain to some extent at least. Nevertheless, political factors in some cases resulting from voters response will likely fore- stall any rapid enactments. This suould not be discouraging to business inas- much as it should mean less drastic restrictive measures. The bonus Dill in inflationary form has been passed by the House. There is a general belief that a compromise measure without greenbacks will be the form finally put into effect. The social securities bill remains very uncertain with the like- lihood that old age pensions for those on relief will be the only phase to come from this session. Political pressure in the form of the Wagner Labor Bill may furnish some change in the gen- eral adverse feeling of Congress toward the NRA so that an extension of the NRA in a abbreviated form is prob- able. The response of voters to the public utility holding comprny Dill could easily lead to much less drastic legislation along this line. Accordingly, legislation is now more subject to the old method of pressure blocs, et‘c., even though reform and “pump priming” still seems to have support from tke administration. Jay H. Petter. —~2++2>__- 12 Revisions Urged In Bankruptcy Act Heading the 12-point program of the National Bankruptcy Conference for a revision of the present bankruptcy law is a recommendation to combine the so-called relief provisions, particularly the corporate reorganization act, with an improved composition procedure in- to one section, it was learned here yes- terday. The program is the combined expres- sion of opinions of committees from the American Bar Association, the Commercial Law League of America, the National Association of Referees and the National Association of Credit Men, which have been working on a new draft since the start of the year and completed it last week. The find- ings of the conference will be submit- ted to the judiciary committees of both Congressional houses in the first week MICHIGAN. TRADESMAN of April and possibly some further re- visions will be made in the suggested amendments. In addition to the proposal for com- bining the composition and “relief” sections, which is aimed to “facilitate administration and to eliminate cum- bersome, overlapping and inconsistent provisions,” the other eleven objectives are: 2. To increase efficiency in admoni- stration by providing for the extension of the jurisdiction, terms, qualifications and duties of referees and the limita- tion of their commissions under cer- tain conditions; the appointment of creditors’ committees to co-operate with the court; the summary enforce- ment of liability on bonds to the court; the shortening of administrative peri- ods of time; the regulation of ancillary receiverships, and the co-ordination of receivership proceedings in other courts with bankruptcy proceedings pending adjudication. 3. To curb the abuses of equity re- ceiverships by extending the fifth act of bankruptcy to include the appoint- ment of a receiver for a debtor “while unable to pay his debts as they ma- ture.” 4. To make the discharge provisions more effective, from the standpoint of bankrupt, creditor and the general pub- lic, by removing the limitation of time on applications, by providing for an ex- amination in every case and, on request of the court, the intervention of the United States attorney in behalf of the public interest. 5. To tighten up the provisions for the enforcement of the criminal provi- sions of the act. 6. To perfect the sections relative to preference, liens, set-offs and the title of the trustee. 7. To provide a more workable part- nership section. 8. To make clearer the provisions relative to the jurisdiction of bankrupt- cy courts and to amend them to cover additional matters, including suits by receivers, the determination of dower rights, the limitation of ancillary pro- ceedings and the surrender of or ac- counting for assets by assignees or re- ceivers or trustees appointed in other proceedings in certain cases. 9. To improve the procedural sec- tions of the act. 10. To minimize evasions by bank- rupts by providing for the filing of schedules with the petitions in volun- tary cases, for examination at dis- charge hearings and the filing of state- ments of affairs and to suspend stat- utes of limitations during the pendency of the bankrupt. 11. To straighten out the statements of the acts of bankruptcy. 12. To clarify certain of the defini- tions and to add desirable new defini- tions. While the proposed combination of the relief provisions with an improved composition procedure includes both individual and agricultural composi- tions and extensions, in addition to cor- porate ones, the last named will receive the most attention. Admitting that the principles of cor- porate reorganization as embodied in Section 77 (b) are sound, members of the bankruptcy conference feel that they have not worked out well in ac- tual practice. Too many companies have been admitted to court procedure under the act, regardless of whether or not a definite reason or opportunity for reorganization existed, it was charged. The conference feels that if its plan is accepted, some provisions will be set up for a definite amortization of debts, whether they include bond issues or money owed to merchandise and other creditors. Realizing that at present factual data is lacking to back up their charges on the corporate reorganization section, the conference has authorized a com- prehensive survey of those cases which have come up under the act. Additional recommendations will be based on the findings of the study—N. Y. Times. —_++.___ Clouds on Business If the efforts of the administration were having any material effects in the reduction of unemployment, and the relief burden being thereby progres- sively reduced, there would be less rea- son for apprehension. But there are approximately as many people out of employment as there were eighteen months ago, there are more on relief, and the costs of government have been tremendously increased. There is but one remedy for that situation. Private employment, and private employment only, can restore the unemployed to jobs and take them off the relief rolls. Remove the political uncertainties that cloud the future of private business and that hold back the business expan- sion that is long overdue, and we shall have the recovery which alone can solve the fiscal problems of govern- ment, The country cannot be restored to normal conditions by lavish spend- ing. That should be clear by now, if it was not clear before. —_+~-+___ The most important single factor in human affairs to-day is sensitiveness to changes in the popular will. The su- preme task in the whole economic field is to cut down the wastes due to ap- praising the consumer's will either in- accurately or too late, A. E. KUSTERER & CO. The Oldest Investment Banking House in Western Michigan. 560 Michigan Trust Bldg. Phone 9-7231 All Issues CONSUMERS POWER PREFERRED BOUGHT—SOLD—QUOTED Buying and Selling orders executed All listed and unlisted Stocks and Bonds Your Inquiries Invited ROGER VERSEPUT & C0. Investment Bankers—Brokers 813-816 MICHIGAN TRUST BLDG. GRAND RAPIDS Phone 8-1217 - March 27, 1935 High Cost of Living If the value of gold remains where it was in February, 1933, and approxi- mately where it is to-day, in the free gold markets of the world, the cost of living will have to rise by about 50 per cent. above what it is to-day before the “slack” represented by the reduction in the gold content of our dollar has been completely taken up. If, however, as appears more likely, the value of gold depreciates to its 1926 level after the present crisis-stimulated and world-wide scramble for gold has subsided, then, when once the “slack” has been completely taken up, the cost of living will be about 116 per cent. higher than it is now. —__2-.____ The People Want No War One cannot be too optimistic when all the world is arming as never be- fore, and when nationalistic fervors are being whipped to a high pitch in many lands. But every crisis successfully passed, in peace, seems to emphasize the fact more apparent all the time, that regardless of the ambitions of reckless statesmen the common people of Europe don’t want war. They real- ize what its cost would be to them. As long as that realization is keen, as long as popular determination is against conflict, there is hope that men of peace may be able to find a way to make world peace permanently pos- sible. —_»++>—____ Zipper-closed and looking much like an Over-size brief case, a new flat-fold- ing bag provides a compact means of carrying dresses or suits or hangers, together with a few incidentals. —_~++2>___ It is the minute of talk after the hour of thought, the ounce of effort after the hour of preparation, that brings the business into the harbor of success. SAFE EXPERT Safes opened and Combinations Changed Wm. 0. Slocum Phone 7-3845 128 Ann St., N. E. Grand Rapids, Mich, x» West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . , OLD KENT BANK 2 Downtown Offices 12 Community Offices GRAND RAPIDS Phone 9-4417 J. H. PETTER & INVESTMENT BANKERS Co. MUSKEGON Phone 2-3496 March 27, 1935 a MICHIGAN TRADESMAN 11 Proceedings of the Grand Rapids Bankruptcy Court March 18. On this day the schedules, ref- erence, and adjudicaton in the matter of John Bolema, bankrupt No. 6143, were received. The bankrupt is a’ salesman of Muskegon. The schedules show total assets of $39,261.96 (of which $11,273.55 is claimed exempt). and total liabilities of $18,312.78, listing the following creditors: First State Savings Bank, Mus- kezon, Heights (2 $1,600.00 Joseph and Martha Krawczyk, ts Meuekeeon Heights =o 115.00 Ralph Ploughman, Muskegon 953.21 Epha Beagle, Muskegon__________ 525.00 Nettie Cunningham, NEESRGGOH Bore iteg a ee a 1,300.00 Herman rica. Muskegon__-___ 174.00 Sanitary Dairy Co., Muskegon__ 113.44 N. J. Yonger & Son, Muskegon__ 52.49 Peoples State Bank, Muskegon__ 513.76 Mercy Hospital, Muskegon _____ 125.0 5. William D. Hardy & Co.. Muskegon 37,29 Mueller Jewelry Co.. Muskegon__ 23.63 Pattersons Market, Muskegon____ 350.00 Dr. John Heheveld, Muskegon__ 44.00 Hackley Hospital, Muskegon____ 38.00 Bannnga_ Plumbing, Muskegon__ 5.00: Dr. H. Pyle. Muskegon__________ 15.00 Schutema Electric Co., Musekgon 5.20 Kieft Drug Store, Muskegon__ 17.00 Benson Drug Co., Muskegon______ 14.00 Square Clothing Co.. Muskegon__ 7.50 The Toggery, Muskegon________ 5.50 Creekland Coal Co., Muskegon__ 19.00 Mueller Heating Service, Muskegon 60.00 ve atresia Furniture Co.. Mus- pee er een ee ge oe bene. Muskeson, (20 ie Goodyear Service, Inc... Muskegon 10:00 Studebaker Service, Muskegon_ 17.00 American Metal Weatherstrip Co.. Grossman Bros. Dept. Store, MuUseerOn 2 Dr. I. Nordhoff, Muskegon_______ Bert Chapman. Muskegon, note_ Richard Plumbing Co.. Muskegon Wagner Plumbing, Muskegon____ Marion Herrild. Muskegon ______ Colliers & Son Pub. Co., N. Y.__ Albert J. Wibalda, Muskegon____ Alamo Furnace Co.. Muskegon__ Automatic Guide Co., Muskegon Bankers Trust Co., Muskegon____ Jacob Bolema, Muskegon________ Neck Bolema, Muskegon__________ Brown & Bigelow. St. Paul, Minn. Chamber of Com., Muskegon____ Edna E. Clark and Bmens Bakery, Moser 1,243.75 Clark & Frieling, Muskegon______ 70.70 Community Chest, Muskegon____ 76.00 Johathan B. Cooke & Co., Misceson 50.95 Henry Damminga. Muskegon____ 999 Daniels Co., Muskegon_______ a 9.10 S. Dennie. Muskegon ee a 7.32 M. A: Ellman, Co,,: Detroit... -_ 14.51 Fredericks Lumber. Co., Muskegon 704.42 Hawkins Sign Co., Muskegon-—.- 6.90 Herald & Examiner, Chicago__ 22.35 Illustrated Current News. New Haven, Conn 22 78.00 Cc. Karl & Son. Muskegon________ 102.48 Keystone Envelope Co., Phila._ 19.75 G. J. Kinkers, Muskegon coe _ 425.88 Legal Blank Co., G. é M. BE. Church Fund PIsaze. Muskepon (oo 5.00 Muskegon Chronicle. Muskegen_-_ 1, 168. 13 Merchants Service Bureau, Mus- C2On oo 25.90 Peoples State Bank. Muskegon__ “60. 00 Ro. Bok & Co. Detroit oo 25.09 Alexis J. Rogoski, Muskegon___. 120.90 John Seven Company. ees 31.3 Stenpho Company. Dayton, O.- 52.85 Tisch Hine Co.. Muskegon._______ 4.62 N. G. Vanderlinde. Muskegon_.__ 28.46 West Mich. Sign Co., Muskegon 7.00 American Merchant Marine Ins. Uo.. 44.54 Nick Bolema, Muskegon_______._ 34.15 National Reserve Ins. Co.. Dupugue, Towa, 2s 111.89 Philadelphia Natl. Ins. Co._ i 25 07 Pittsburgh Underwriters, Chicago -<2.87 Muskegon Chronicle ______-____-_ 506.72 Peoples State Bank, Muskez yon... 1,640.00 Nettie Cunningham, M gon i Beiehte (0 500.00 H. H. Fredericks, Muskegon_...__ 315.00 Muskegon Bldg. Materials. __-_.. 200.29 Heights Lumber Co.. Muskegon a eeients ee nb 06 Peoples State Bank for Savings, ae Muskeron 355.00 Jennie Hoff. Muskegon__._.___-- 63.00 Trene Lude Verway, Muskegon ._ 627.890 Theodore Nolin, Holton, Mich, _.__ 5. 00 First State Savings Bank, Muskegon Heights ____------_- 392.60 Peoples State Bank for Savings, Muskeson 0s 160.00 First State Savings Bank, Muskegon 0 20 135.00 Mable Schools. Muskegon _____ unknown Money Corporation, Muskegon____ 360.00 March 15. On this day the schedules, reference, and adjudication in the mat- ter o Frank M. Buzzell, bankrupt No. 6142, were received. The bankrupt is an audtor of Grand Ledge. The _ schedules show total assets of $175 (all of which is claimed exempt), and total liabilties of $31,079.57, listing the following creditors: United States of America________$ 404.92 Frederick J. Bosma. G. R._-_- CG. R. National Bank. ___ Michigan Trust Co., G. R. Gunn Realty & Investment Co.. G. ee LL 250.00 Masonic Country Club. G. R.___- 22.50 G. J. Ackley. Greenvilie_________ 24.05 Apsey Bros. 44.42 American Weatherstrip Co.. G. Hi. au 00 D. H. Bertran, G. R 20.00 Cities Servce Oil Co. a 85.35 Columban Warehouse cree Coa. GC fo 117.48 Consumers Ice Co.. G. R. 28.9) A. Davelaar, G. R.___-__ | 053.30 Eberhard Grocery, G. R._-_-_ 85.00 Grand Rapids Herald, G. R._ = 11.18 Greenville’ Lumber Co... 111.05 The Gunn Furniture Co., Rue 92.13 Hood-Wright Co.,. Big Tiaaide ee 22.00 Jacobs Electric oe Greenville. 9.28 James Kool. G. Roe £11.74 Geo. R. Lane @. 4 ee 66.97 Harry Lee Miller, ect Re 8.00 Geo. C. Ogden, G. R.____ “* 35.59 Phillips Tailor Shop, G. Rason & Dows. G. R Shoeman Transfer Co., G. R._- 11.00 Steele Bros. Co.. G. R Stegman-Olsee, Inc.. G. R._ 10.3 Wurzbures G RR. 221.58 East G. R. School Board_ bor EH Stark, Tonia. oat GR Wational Banki 2h 16,255. 00 March 19. On this day the schedules, reference and adjudication in the matter of Roy Young, bankrupt No. 6148, were received. The bankrupt is a salesman of Holland, The schedules show total assets of $6,726 (of which $2,350 is claimed ex- empt), and total liabilities of $66,705.99, listing the following creditors: City, county and state taxes____$ 88.33 Home Owners Loan Corp..Holland 4,872.26 Frst State Bank, Holland eee 1,725.00 Holland C ‘ity Depositors Corp so Peoples State Bank, Honea oo fie Be0. 00 F. C. Hahn, Muskegon 90 ©. ©. Wood and GR. Trust ~ Boven Dry Goods. Inec., Holland__ Zoerman Hardware. Holland____ _ =. Boter Co. Hollang Donald Gossett. G. R._ White’s Market, Holland_ Kuite’s Market, Holland Brouwers Furn, Co., Holland_ DeVries & Dornbos, Holland____ Mass fur. Co. Holland Charles McBride, Holland__ Klinge Coal Co., Holland Citizens Transfer Co.. Toteae Wurzburge’s Dry Goods Co., G. R. Herpolsheimers, G. Bon Marche’, G. R._ Rason & Dows. G. oe Dutch Novelty Shop, Holland) Scott Lugers Lumber Co., Holland Corner Hardware, Holland______ Whites Electric Co., Holland_ U nion Bank of Michigan, G. R.__15, 009.00 20s Candy & Tobacco Co., Holland 150.90 Reinder Israels, Holland_ Ss z £0.00 Superior Cigar Co., Holland__ 7.41 Service Machine Co., Holland___- 15 Holland Crystal Creamery; Holland 8.3 Holland Awning Co., Holland____ 35.00 Nick Hoffman Jr., Holland______ 7.60 Essenberg Lumber Co., Holland 9.15 azeerds Hlectric Co.. Holland ____ 90.00 ‘Wm. Bronkhorst, Holland___ 70.60 Knoll Plumbing Co., Holland 28.00 Great Western Oil Go.. G. R._ 55.00 Holland Printing Co., Holland__ 12.00 Neis Hardware, Holland____.____ 9.50 March 21, On this day the schedules, reference, and adjudication in the mat- ter of Neal Van Leeuwen and Abraham Grevel, alias Adrian Grevel. individually and as copartners, doing business as Van Leeuwen & Grevel. bankrupt No. 6153, were received. The bankrnuots are located in Grand Haven. The schedules show total assets of $2,321.30. (of which $897 is one exempt). and total liabilities of $4,831.22, listing the following creditors: anna Haven State Bank..._ oS 00-00 By Partnership Hack Product Co.. G. R 700.00 Van HEerden Co., G. R 150.00 Ellis Bros. Co.. G. R 2.(CC 0D Nick Wustman, Grand Hav Ge 13.00 Carl’s Garage, Grand Haven____ 47,18 2 hieleman Auto Co,. Grand Haven 16.00 G. H, Awning Shop, Grand Haven 13.00 Peter Van Zylen, Grand Haven__ 17.00 Mart Wustman, Grand Haven__ 15.00 3y Neal Van Leeuwen, personal N. Robbins, Grand Haven________ 0.00 Dr. W. B. Bloemandahl, Grand Elaven ccna meanies, 15.00 Dr. Wm. A. Hyland, G. Dr. DePree. GR Miss Sena Pals, Gr ad Haven__ 70.00 Blodgett Hospital, R 27. VanZanton & Fishes. Grand Haven 5.00 By Abraham Grevel, personal lu. Ice & Coal Co., Spring Lake 15.50 VanTon's Hardware Co.. G. H. 14.00 Jas: W. Oakes & Co. G 20.79 22-2 Old Time Traveling Salesmen to Meet April 20 The following committee held a meeting at the Association of Com- merce building for the purpose of de- ciding on the date and to make ar- rangements for the ninth annual re- union and banquet of the Old Time Traveling Salesmen and their ladies: Geo. E. Abbott Wilbur S. Burns ae D. A. Drummond Walter S. Lawton W. M. Ten Hopen Wm. L. Berner Leo A. Caro Oscar Levy John H. Millar Roy H. Randall A good program will be arranged and invitations sent out in due time. The meeting and dinner will be held in the Association of Commerce din- ing room on Saturday, April 20, from 3 to 10 p.m. Dinner at 6:30 p. m. Geo. W. MccKay, Chairman. +>. Huey Long is ‘seeing’ Roosevelt and raising him several blue chips. The worst thing you can do with a nation with which you do not agree is to try to suppress it by force. That only drive is underground and makes it dangerous. If a doctrine is sound it ought to be heard freely, so that it can be spread and approved. If it is un- sound it ought to be heard so that it can be refuted and discredited. ——_—_~> 2. When you are no longer criticized, you're through, and the world will speedily forget you. REPUBLICAN CANDIDATES NELSON SHARPE WILLIAM W. POTTER WILLIS B. PERKINS WILLIAM B. BROWN LEONARD D. VERDIER Able Impartial Experienced Courts Justice, Supreme Court Justice, Supreme Court Judge, Circuit Court Judge, Circuit Court Judge, Circuit Court CLARK L. BRODY MAURICE R. KEYWORTH Superintendent, Public Instruction LYNN H. CLARK DAVID H. CROWLEY ESTHER MARSH CRAM WYNAND WICHERS WILLIAM H. BERKEY Equal Educational Opportunity For All DO YOUR DUTY VOTE MONDAY, APRIL 1 Commissioner of Schools Regent of University Regent of University State Board of Education State Board of Agriculture State Board of Agee Me ee tgtiinc nie Geet eee anaes meee Me eae oa aN ce nce RERUN ATTES A i 4 | a x 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan, President—Rudolf Eckert, Flint. _Vice-President—O. A. Sabrowski, Lan- sing. Secretary — Herman Hansen, Grand Rapids. Treasurer—O, H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; Paul Gezon, Grand Rapids; Lee Lillie, Coopers- ville; Martin Block, Charlevoix. “Keep Thy Shop” Remains Soundest Gospel New eras bear hardly on soft ways, then bring to the fore a new mercan- tile generation. Grocers who are out front now are often men who entered business in or about the war era. I met one last week who started in 1917. Now he handles 1100 items of dry groceries in a big market—after several intervening moves, of course—on 10 per cent. gross which leaves him plenty of net, since his sales increase in 1934 over 1933 was over $100,000, and this January was $12,000 ahead of last Jan- uary. His average sale on a cash-carry basis is 65c. Another grocer in the same general territory handles the widest range of stock one might hope to see, having some 7,000 items. There is nothing cheap about his goods, yet he sells altogether for cash with no delivery. Does this not emphasize the condition that consumers always seek value? But more: This man operates one store that is not in a central location but on a highway. Therefore, people have to go to him as a definite task. Yet his average sale I have never seen equalled. Some days it runs over $6.00. Quite ordinarily it runs over $4.00. What’s the answer? Well, for one thing, this man operates on a gross of 18 per cent.; and when you consider that this includes meats, perishables, wines, and every other food and gro- cery item, you will realize that prices are not set haphazard. Indeed, they are not. Prices in this business are set with scientific exactness; and while this merchant does not work for noth- ing—nix on that idea—he knows that to be laxly high is as fatal as to be carelessly low—or worse. For if you are too low and lose money, you can readjust things in time, maybe. But if you are laxly high, your trade leaves and seldom can it be regained in time to avoid failure. Consider carefully. Study factors with exact regard to all constituents. Then you will find that the people are not fooled a bit, not even for a little while. They know values and are not “price conscious” as you are fond of saying offhand, but value conscious and always have been. Do not fail to note that these are single store merchants. Your first re- action to that will be, “yes, sure; but they are exceptions.” And that is true; but do you know of any men who are successes in any line anywhere who are not exceptions? The single factor of ability to select their locations wisely connotes exceptional business capacity. No merchant is compelled to take a bad location, nor is he coerced into any other commercial weakness or lack of good judgment, MICHIGAN TRADESMAN Not only are these merchants oper- ators of single stores, but they run them in regions where chain compe- tition is plentiful and keen. Which may enable us to gain a new sense of facts through the statistical knowledge that between 1890 and 1900 grocer fail- ures averaged 23 per cent. annually while in 1929-33 the average was with- in 21 per cent. Yet there were virtually no chains in 1890-1900. Nor will it help any of us to look back longingly to “the good old times” because whatever else may eventuate in NRA, this is certain: That bringing business into the limelight and sub- jecting it to scrutiny is going to em- phasize the strong points of good mer- chants and cast vivid light on the shortcomings of the well known aver- age. Consumers’ bodies are now formed and forming everywhere, and they are coolly, calmly, dispassionately and im- personally examining values. They are not primarily interested in this or that segment of retail distribution. They are seeking with increasing insistence for a full return for their money. And if you ask me, I shall say that no sign of to-day is so sure in its promise of recovery as this one. Betterment al- ways follows on greater efficiency in business, even if that be hard on those who are unable, unwilling or otherwise fail to meet the test. Another thought is this: That no artificial, arbitrary plan, ruling regu- lation or “control” will serve to fence about inability or inefficiency. An edi- torial in the Canadian Grocer recently treated on “Invisible Supplies.” That had to do with pepper which British importers had skyrocketed under spec- ulative fervor, which the Grocer had warned would bring disaster. I recall that when sugar reached a wholesale price of around 28c per pound there suddenly appeared in our ports ship- loads of sugar from utterly unknown sources. Earl D. Babst, of American Sugar, toldi me afterwards that sugar appeared that theretofore they “did not know existed.” Grocers everywhere to-day are strong for restrictive taxes on other food retailers. That is preferred pass- time for those who would rather wish than think out their own problems and solve them through hard application to the job in hand. What such men need to. know is that: all history shows that you can not progress by stopping the other fellow’s enterprise. Given the need, a way to meet it will always be found. Owners of Pennsylvania coal mines, long un- able to operate profitably and prob- ably hampered by NRA requirements, to-day are submitted, willy-nilly, to miners who individually disregard arti- ficial requirements and NRA as they sink outlaw shafts and mine bootleg coal. They work on average earnings of $2.50 per day—far below any recog- nized scale—but on that they eat and their towns keep going. “How much groceries can they buy on that wage?” shouts one grocery secretary. Counter question: “How much could they buy without income?” It will not be amiss in this connection to get back to one common sense realization: That our various governmental treasuries cannot continue indefinitely to support the workless on an average scale of living higher than great numbers of them ever got through their own efforts. Next we have Wisconsin trying by means of a veritable Boulder Dam of protection to keep oleomargarine from its citizens. There is here no hint that said consumers do not know they buy oleomargarine. It is just the futile ef- fort I have seen during fifty years to build industry by artificial restrictions. It can’t be done. Free consumers will buy bootleg bread-spread: regardless. One result has been somewhat ex- pected from NRA; a revival of Middle Age trade gilds. Some such thing would be good, provided it did what the gilds made part of their activity. That is, test a man’s fitness for any business on the basis of apprenticeship and training. I look for some of that to get into grocers associations some time as a far more worthy and effec- tive activity than the present stop-the- other-fellow stuff. I am satisfied that grocers might well follow the lead of the two merchants I have instanced above and each concen- trate on doing a good job in his own store. There is no present trouble about buying “right” and the ability to sell varies only with the seller. Let grocers pay close attention to the job of keeping their own shops. That will take the best that is in any of us. Then, too, the shops will keep the grocers. Paul Findlay. —_~+2+-+____ Death of Wm. G. Tefft, Once Rock- ford Grocer Grand Rapids, March 21—By re- quest of his family I am sending you information concerning the passing of William G. Tefft, whom you knew many years ago as a grocer in Rock- ford. You remember he called at your of- fice some time ago and later you sent to im, by us, your lovely anniversary number and other copies, all of which he enjoyed greatly. My sister and I attended the funeral and herewith send you the enclosed information to use as you wish for the Tradesman, Miss Elizabeth Dockeray. March 27, 1955 William G. Tefft, 79 years of age, passed away Sunday morning, March 17, at his home, 706 Pearl street, Ypsi- lanti. He had been in ill health for more than a year. Funeral services were held at his home Wednesday morning, Rev. David Porter officiating. The presence of the many friends at the service bespoke the place Mr. Tefft had made for himself in the commun- ity where he and his family have re- sided for over twenty-five years. He was born near Rockford and con- ducted a grocery store there for many years. He was a member of the Presbyte- rian church in Ypsilanti and for fifty- four years was a member of the IOOF at Rockord. He leaves to mourn his loss his wife, Amy, and five children: Evria and Dorris, Ypsilanti; Mrs. E. E. Dell, of Sand Lake; Forrest Tefft, Ypsilanti; and Orren Tefft, Jackson; two broth- ers, Frank and Bert, of Rockford, and a sister, Mrs. Pear] Myers, Plymouth, California, and five grandchildren. Interment was in Highland ceme- tery, Ypsilanti. —_—__>>~> NRA’s Future The President has asked continuation of the NRA for another two-year pe- riod. Few observers believe that it can endure that long in the light of present dissatisfaction. Many, or most, will challenge the Richberg assertion that business as well as labor demands continuation, unless the head of the National Emergency Council means purely retail business as distinguished from industry at large. Orderly liquidation of the recovery plan would require some time under any conditions judiciously provided. Mr. Richberg may not know it, but his proposal to meet Congressional criti- cism by reducing the codes to 181, covering small industries in groups in- stead of individually, has a_ sensible aspect, not for continuing the NRA but for demobilizing it. —_+--—_____ It is said that if Noah’s ark had had to be built by a company, they would not have laid the keel yet; and it may be so. What is many men’s business is nobody’s business. The greatest things are accomplished by individual men, product. Valley City Brewing Co. —Has its plant built. —Is fully financed by owners. —Is ready to start brewing. —wWill have beer about June 1. —It will be fully aged. —Watch for announcement of Grand Rapids’ own quality Valley City Brewing Co. 260 Leonard St., N. W. C. B. Pfeifler March 27, 1935 MICHIGAN TRADESMAN 13 MEAT DEALER Consumer Resistance Checks Soaring Pork Prices Stiff resistance from the buying pub- lic checked the spectacular rise in the hog market, which soared to an aver- age of $5 per hundred above prices quoted this time last year. Shortage of supply, ruling 40 per cent. under a year ago, the smallest for winter months on record, is given as an excuse by packers for higher prices. Chicago trade considered this artificial and unhealthy. Consumer resistance again proved that the old law of supply and demand is still effective and the most important factor in making prices, government price tampering to the contrary. Proc- essors claim that there never was a time when pork was more difficult to sell, which proves that demand is really a more potent factor in the economic picture than the supply. ——_—_+ +. Getting the Chuck Pot Roast Story Across “Over at my neighbor’s house the other day she had some wonderful pot- roast, and she said she got it from you,” observed Mrs. Brown to her meat dealer, Mr. Andrews. “Well, how about a nice pot-roast for you,’ Mr. Andrews suggested. “T wouldn’t mind one like she had,” Mrs. Brown replied. “What kind was it?” the meatman wanted to know. “Tt was rolled and tied, and had no bones in it at all “T1] bone a pot-roast for you,” the dealer interrupted. i “T just can’t figure it out,” his cus- timer went on. “That pot-roast was as good as any I’ve ever tasted, and yet I’ve always thought that the bones gave meat a good flavor.” “That's just a notion, Mrs. Brown. I know lots of people think the same way.” “They say the meat next to the bone is always better,” she argued. “You can’t tell one bit of difference in taste, Mrs. Brown, whether meat is cooked with the bone in or out. How- ever, if you are skeptical about it, take the bones home and cook them in the pan with the meat.” “T suppose I could, but that seems a lot of bother,” she replied doubtfully. “Ves, and I think it’s a lot of bother for nothing.” “T’ll take your word about the flavor, Mr. Andrews. A boned roast is much easier to serve. “Tt sure is. All you have to do is slice off the top—you don’t have to about cutting around any worry bones.” “Tt is such a struggle to get the carving done at our house. Maybe Mr. Brown won’t mind doing it so much if I have the bones taken out.” “Hell thank you for it.” “What cut do you use for boned pot- roast?” “You can bone any cut of meat. I usually take a piece of the chuck and then wrap it in some kind of fat, pounded cod or back fat.” “What is that for?” “That adds fat and gives the pot- roast a better flavor. Sometimes when the meat is quite lean, I lard it, too. Those which have plenty of marbling don’t need it. You see, the fat is al- ready there. See this piece, for in- stance. Notice the little specks of white in the lean? That white is fat deposited between the lean.” “Oh, I see. You just add fat where nature hasn’t already.” “Exactly.” “Tl have a pot-roast—one weighing about 3 pounds or maybe a little more.” “How about this chuck pot-roast, boned and rolled. It weights—let me see—about 3%4 pounds.” “All right.” “Tll wrap the bones for you too. They make splendid broth.” —_>--+—___. Crude Sales LetterClicked — It Was Opportune An aggressive retailer recently mailed a letter to 3,000 heads of fami- lies in his city. He wrote the letter himself, though he is inexperienced in copy-writing. He got up a mailing list without outside aid. An office employe addressed the envelopes. It was decidedly a “home-made” ad+ vertising attempt. In spots it was crude —a skilled advertising man could have increased effectiveness in a dozen ways. Some ad-copy critics would have rated the letter about 40 per cent. —if they were that liberal. Still, this was a mighty successful sales letter. It cost the retailer to put it out, not reckoning the girl’s time, al- most exactly $100. Immediately it boosted his sales volume 25 per cent. It brought into the store many new faces. Moreover, in the nature of the approach, an unusual percentage of these, it could be hoped, would become regular patrons. How was it that a mailing which had many flaws, which was “crude,” could get such excellent results when very carefully prepared and executed copy, as both you and I know, sometimes gets no results whatever? The answer is this: The retailer’s ad- vertising, crude though it was in spots, had a high opportunity factor. Be- cause it had that, it got results. What is the “opportunity factor’? you ask. The experienced advertiser realizes that well and skillfully prepared copy, large or small circulation, and other details of weight and energy are fruit- less of themselves unless, underlying, there is an opportunity for the adver- tising. If there is an opportunity, then the projecting advertising’s opportun- ity factor is high. Let the retailer get opportunity on his side, and though his copy be not gilt-edged, it is often a wonderfully simple matter to get: results. I believe that careful investigation will show that most retail advertisers who advertise and fail do not fail be- cause there is no opportunity for them, but because they do not find the oppor- tunity and capitalize it. Opportunity knocks advertisingly at most retailers’ doors but most do not hear her when she knocks. A study of the things which go to make opportunity in busi- ness will sharpen one’s hearing — to carry out the figure of speech. Competition and the market, both as they relate to the advertiser’s store, are the two factors of consequence. Be- for a retailer takes on a new line he considers seriously whether or not there is a real market for it in the class of trade he caters to. The answer we will assume is affirmative. Then he considers how well other retailers are meeting this demand. Maybe the field is already crowded to the point where the possibility of profits in the new line are not at all attractive. So the retailer dismisses the idea. Or, maybe, the line “looks good.” One of the first functions of retail advertising is to materialize trade op- portunities. The opportunity which his survey indicates, his advertising turns into reality. Some of such opportunities the writer has seen capitalized are: 1. This was the opportunity which made the retailer’s $100 mailing so profitable: Credit business in his line, from desirable credit customers, had not been aggressively cultivated in this retailer’s city. What he did was to ob- tain from the retail credit association a list of heads of families rated high, both with respect to ability to meet obligations promptly and a record of having done so. Then, in a letter which outlined the merits of his store in a general way, he told the recipient he would, without formality, grant the privilege of a charge account, The country over, undoubtedly a_ great many stores, in different trades, would find the opportunity factor of similar advertising very high. 2. An unsatisfied market, either in respect to price lines or quality lines. Thus it happened that another retailer was able to say to me, “The most suc- cessful newspaper advertising I run I write myself.” From the copy standpoint, his was poorly written advertising, but it did have a high opportunity factor. Going over his field where, by the way, there were plenty of competing stores, he discovered that in a certain line of active consumption there was intense competition in so called “competitive brands,” but little competition in quali- ty brands. He put in a quality brand and advertised it in newspapers heav- ily, with splendid results. 3. Sometimes an advertising oppor- tunity exists because competitors do not advertise. Paradoxically, nothing will make many retailers advertise more quickly than will two or three competitors advertising. There is al- ways a section of the public keenly responsive to advertising, and if there is little competition for their trade. the enterprising stores which use adver- tising may get unusually high returns. The foregoing indicates certain ways in which high opportunity factors come about in store advertising. I wish to make it plain, however, that these only touch certain sides of the major sub- ject. When a retailer starts to advertise with such a factor, sufficing copy is a minor matter and usually easily ar- ranged for. Clifford B. Burns. ————_+-+-. Joe Kennedy is doing his best to make the unsatisfactory Securities law work satisfactorily. Helping the Railroads We must in all fairness either repeal the Interstate Commerce Act and give the railroads complete freedom in meeting competition their own way, or surround highway and water transpor- tation with the same or similar re- straints. We know what chaos would result from the removal of railroad regulation, and the railroad people themselves advocate no such thing. If we remove all restraints upon the railroads we would revert to the con- ditions which existed fifty years ago, and neither the railroads nor the ship- ping public wants them. When any one says that the railroads should be re- lieved of regulation so that they will be on a parity with the trucks, he is merely arguing for truck regulation. ———_o-+- 2 General Johnson’s Mistake Senator Carter Glass is one of those rare individuals who can demolish a foe so c.mpletely that he slinks away and does not: risk a retort, and if Huey had been ignored after the Virginian withered him he might have died stew- ing in his own venomous juice. But others, including General Johnson, had to take him on, revive him and publicize him. And this is exactly the sort of thing which those who appeal to ignorance and class prejudice most desire. + +2 Cigar makers are offering a new inch-long paper tube insert which, pushed flush into the head of a cigar, is said to make the cigar draw as freely and easily as a cigarette. INVESTIGATE d youll choose TS KOLD REFRIGERATORS a HUMIDITY can Produce, Pertect Retr gerahon At Top: MODEL 6200. g hahaa ae Display Case. 3 courses plate glass, rub- ber set. Full procelain outside and in. Outside lighting. Hard rubber doors and runners. Cork insulated. = Right: MODEL 581. “DRY-KOLD” Meat Cooler. Cor- rect cold without mould. Ages and keeps meat for long periods. Complete Equip- ment for Finest Markets. The “Dry-Kold” Refrigerator Co. NILES, MICHIGAN 14 HARDWARE Michigan Retail Hardware Association. President—A. D. Vandervoort. Vice-President — W. C. Judson, Big Rapids. Secretary—Harold W. Bervig, Lansing, Treasurer—William Moore, Detroit, Busy Month for the Hardware Associ- ation President’s Message For the first two months of the year there was a 32 per cent. increase in home building, Hardware men should get behind the “big push” to put over home building. I am not looking for an especially rapid increase in business but I do look for a satisfactory in- crease for those who are ready to go in and pitch. No by-stander at a foot- ball game ever made a touchdown. They’re all made by the fellows who aren’t afraid to get in the scrimmage and buck the line. The same goes for business. Bring your “gang” to the group meeting. They’ll learn a lot about salesmanship. A. D. Vandervoort, President. Group Meetings—Spring Series Fifteen group meetings will be held over the southern part of the lower peninsula beginning March 25. One of the principal speakers will be Major L. H. Buisch, merchants’ service division of the National Cash Register Co. Major Buisch’s talk is based on shop- ping expeditions in hardware stores and upon years of practical experience in intensive selling. His suggestions for better selling are not based on theory. They are based on the most practical kind of selling. Following is a list of the dates, places where held, chairmen, etc. of the group meetings: Monday, Mar. 25—Kalamazoo, Colum- bia Hotel; Chairman, Nelson J. waters, Paw Paw. Meal, 75c. Tuesday, Mar. 26—Dawagiac, Larkin Inn; Chairman, Doyle Hinckley, Dowagiac. Meal, 75c. Wednesday, Mar. 27—Holland, Warm Friend Tavern; Chairman, John C. Verseput, Grand Haven. Meal, 75c. Thursday, Mar. 28—Grand Rapids, Browning Hotel; Chairman, O. J. Page, 127 Division, S. Meal, 75c. Friday, Mar. 29—Muskegon, YMCA, cor. 2nd and Clay; Chairman, Meno Rozeboom, 936 Pine street. Meal 70c. Monday, April 1—Jackson, Otsego Hotel; M. J. Walker, 125 N. Jackson avenue. Meal, 75c. Tuesday, April 2— Hillsdale, Keefer Hotel; Karl Katzenmeyer, Hillsdale, Meal, 75c. Wednesday, April 3—Monroe, Park Hotel; Dan Valmassei, 1114 E. First street. Meal 75c. Thursday, April 4—Detroit, American Legion Hall, cor. Cass and Lafa- yette; Theo. L. Miller, 9328 Wood- ward avenue. Meal, 75c. Friday, April 5—Ann Arbor, Masonic Temple; Emil Schlenker, Ann Ar- bor, Meal, 60c. Monday, April 8— Lansing, Lansing Athletic Club, 115% E. Michigan avenue; Fred Wortman, Ionia. Meal, 75c. Tuesday, April 9—Flint, Dresden Ho- tel; Don McGuire, Fenton. Meal 75c. MICHIGAN TRADESMAN Wednesday, April 10 — Frankenmuth, H. Fischer Hotel; Wm. Dietrich, 718 Genesee, Saginaw. Meal, 75c. Thursday, April 11—Bad Axe, Irwin Hotel; Warren Slack, Bad Axe. Meal, 60c. Friday, April 12—Port Huron, Har- tington Hotel; M. E. Campbell, 314 Broad street. Meal, 75c. Dinner at 7 p.m. If unable to come for dinner, come at 8 p.m. for the pro- gram. Price Competition. ( Resolution adopted at the Grand Rapids conven- tion.) Underpricing of hardware and kindred products by mass distributors through their widely scattered local outlets and by catalog solicitation of consumers constitutes one of the most serious problems confronting our craft. Code operation has not minimized our difficulties in this respect, nor does it give any promise of doing so. We are convinced that correction will come only through effort: of and within our own industry. We believe it lies within the power of hardware reailers and wholesalers through joint demand for and insistance upon fair play in manufacturers’ pricing policies to remove the existing inequalities. We are impressed that our Associa- tion’s activities of the past year in compelling competitive prices and dis- tributing such information to members has served a very useful purpose in awakening dealers to the price situa- tion. To make fully effective this contin- uing price campaign by the Associa- tion, our dealers individually must fol- low out the suggestions made as to keeping themselves definitely informed on the subject of competitive prices and insisting that suppliers provide buying prices which will enable them to meet competition, We are in complete accord, and by this resolution we fully endorse the statement of merchandising policy adopted at the recent meeting of the Board of Governors of the National Retail Hardware Association. As strongly as this convention can do so, we urge that our dealers unanimously familiarize themselves with the recom- mendations contained in that declara- tion and put them into effect. The statement mentioned above was sent every member with the February Michigan Merchandiser and was in- cluded in the program for our conven- tion, mailed every dealer in the state. Please read that statement in connec- tion with the above resolution. The Price of Steel. Read again the comment on the price of steel prod- ucts, in the March Michigan Merchan- diser, also the resolution concerning steel products. Almost all of the Mich- igan congressmen have approved of the stand taken by the Association and have indicated their support in attempting to correct the present schedule of prices which makes profit- able selling of steel products almost impossible. Members can rest assured that this matter will be followed up aggressively. Carl Mapes’ Amendment to the Clayton Bill. Again we make mention of U.S. House Bills No. 5062 and 4995, introduced by Michigan’s Representa- % iL. SIPS IRIE NTE IRD RAT SEAT Se IR EIR ii ANAS Cc TET ERG ETRE AER OI SET OE POT LO NS OO OO RI IO TE tive, Carl Mapes, amending the Clay- ton law as recommended by the Fed- eral Trade Commission. These bills come closer than anything that has yet been presented to Congress, which offer possibility of favorable enactment, to protect the independent. It should have the unqualified support of every independent merchandiser, whether hardware or otherwise. House Bill No. 4995 (which is also Sec. 2 of the H. B. No. 5062) is as follows: “It shall be unlawful for any person engaged in commerce, in any transaction in/or af- fecting such commerce, either directly or indirectly to discriminate unfairly or unjustly in price between different purchasers of commodities, which com- modities are sold for use, consumption, or resale within the United States or any territory thereof or the District of Columbia or any insular possession or other place under the jurisdiction of the United States. Again we ask members to write their Congressman in support of this bill. Store Modernization. More work is being done in Michigan hardware stores on rearrangement than at any time in the previous five years. Every day requests are received for informa- tion on store arrangement and display. In January a complete rearrangement plan was made for Theo. L. Miller, of the Woodward Hardware Co., 9328 Woodward avenue, Detroit. The de- partments were rearranged, an im- proved floor plan drawn which has been carried out in complete detail by Mr. Miller. The new plan permits the showing of 50 per cent! more merchan- dise in open display, improves custom- er circulation and creates the appear- ance of a much wider as well as a more attractive store. Many customers have asked Mr. Miller if he had taken on additional space. A call at the Wood- ward Hardware Co. store will prove the effectiveness and efficiency of the new arrangement. Another store plan made in Janu- ary, and successfully carried out, is one drawn for W. B. Hayden & Sons, of Cassopolis. New shelving, built ac- cording to association design was placed along one side of the store for paint and housewares. The center floor arrangement was changed, office relo- cated, additional departments brought into the store and the store repainted according to the association sugges- tions. Dealers in the southwestern part of the state, contemplating changes in their rearrangement can get a good idea of modern arrangement by visit- ing Cassopolis. John Bouma, of the Bouma Hard- ware Co., Grand Rapids, is now work- ing on his rearrangement drawn by the Association service man in Febru- ary. In March store rearrangement plans were drawn for the following: Charles Ferrin hardware, Mt. Clemens; John Oleszkowicz, 7124 Michigan ave- nue, Detroit; Baltes hardware, Grand Rapids; Richter & Achterberg, St. Jo- seph; A. J. Smith hardware, Constan- tine. Call on your Association service department for assistance in store ar- rangement, window and interior dis- plays. Ask about this service at the group meeting. Calls will be made as March 27, 1925 quickly as can be done at the conclu- sion of the group meeting series, Fire and Flood. J. C. Liken & Co., of Sebewaing, suffered a loss of their store, by fire, caused by a short circuit due to flooding of their cellar. Friends of A. A. Martini and his associates re- gret the loss suffered by his company and look forward to a new and greater store to rise on the ruins of the old. Cutting Costs in Distribution. “Man does not live to himself alone” said the Biblical sage, Hardware retailing, to remain successful, necessitates closer co-operation in cutting costs between the retailers and their supplies. If the wholesaler buys in small, drop lot ship- ments he increases the cost to the manufacturer, hence eventually costs of the merchandise he buys. Retailers, following a similar plan, increase cost of distribution and eventually the prices they pay. It will be the object of this association to remove such dis- cussions from the theoretical, placing them on a practical basis through con- ferences with wholesalers. One way in which retailers can assist in cutting costs of distribution is a rather simple one, merely calling for a sense of fair- ness on their part. Upon receiving shipments, retailers should check care- fully to see that they have received the packages listed in the bill of lading, to examine the packages before opening, for apparent damage and having such damage notated on the way bill at the time. Claims for damages should be made to the transportation company, not the wholesale house. It is not fair to ask the wholesaler to pay for the mistakes of someone else. Give the Boys a Good Hand. Our friends, the traveling salesmen, helped bring out the big attendance at the Grand Rapids convention, The num- ber of pledges (when five or more) given to the following traveling sales- men, from dealers who registered at the convention are: A. NN: Borden 00 31 E. J, Cliggett 2. 14 Wn. D. Bosman -----_---- 14 EH Snow 2 13 WC: Kdlein 0 11 B,J. Bricault 2200 10 S: Wi Jehnson 2226 10 J. B O}Connor 2. 9 Henry Van Anrooy.------- 9 H.C. Doorsam |: 9 EA: Sytele 8 W. A. Anderson .._.. 2.2 7 A. LL. Nowatney 2. 7 CC. Van Houten 2.20 see 7 RA. Sonth 7 Wm. A: Comey --_-- | 6 F, A. Longnecker ~-_------ 6 IW. A. Smith 9900 eee 6 W. Ao Clarice 200) ose 5 BC. Clinton 220020 ss 5 FL oJ; Eddington =o) 22” 5 Frank Groeneveld ~-------- 5 Maurice Stone ___.-------- 5 GOS: Storrs 2.2 5 Gas Range Contest Bonus. Consum- ers Power Co. announces a special con- test on installation of modern gas ranges, contest money to be paid to individual salesmen. Tie up with this range contest and let your boys in on this extra compensation. See local manager for complete information. The (Continued on page 15) ee a ma ES er pea SELES aS: March 27, 1935 DRY GOODS Michigan Retail Dry Goods Association President—Jos. C. Grant, Battle Creek. First Vice-President —D, Mihlethaler, Harbor Beach. Second Vice-President—Clare R. Sperry, Port Huron. Secretary-Treasurer—Leon F, Rosa- crans, Tecumseh, Manager—Jason E. Hammond, Lansing. Cotton Price Drop Seen as Challenge Involving the fundamental econom- ics as to whether the price of any inter- national commodity can be successfully pegged by any one country, the break in cotton prices last week was regard- ed in some textile circles as a definite challenge by the big cotton houses to the government’s attempt to freeze quotations at the 12 cent level. The investigation into the collapse, authorized by the Senate, will undoubt- edly reveal whether it was engineered or not. Cotton-goods executives who felt that such was the case admitted they could not prove their assertions. Nevertheless, it was their opinion that the commission houses have finally felt the urgency to assert their function and to express in tangible form their opposition to the government’s control program. This conclusion was not held by many, most of the explanations laying the break toa very weak technical mar- ket. It was observed, however, that some houses pointed out the vulnera- bility of a market in which the short speculator is discouraged from playing his normal role, such as the present cotton market. The shorts have been discouraged, chiefly because of the gen- eral assumption that prices would not dip below the government’s 12 cent loan mark. The question involved, textile exec- utives declared, is how long can the government maintain a price above that of the world market. The asser- tion was flatly made that the admini- stration has overvalued cotton in rela- tion to the international market. and that under such circumstances an in- flated price cannot be maintained. The government will, according to spokes- men statements, make no change in its plan, despite the fact that a huge supply of ineligible cotton is still avail- able and that exports are falling off at an alarming rate. It is this loss of the world markets, not merely for raw cotton but also for cotton cloth, that is generating the growing opposition to the control plan. Plans have already been made for American exporters of cotton to fin- ance Brazilian production, and now a start has been made by an American cotton goods house in setting up a mill in Argentina. Spindles and looms from one of its domestic mills have been shipped to a site just outside of Buenos Aires and it is expected that a small finishing unit will have to be added. Other mills here are watching the experiment and, if it succeeds, most likely there will be a concerted move- ment to emulate the example, mill ex- ecutives declared. Not merely will such branch mills be able to regain a good deal of South American business, but they will also be able to ship goods to foreign countries. Handicapped as American exporters are, when they have to pay 12 cents MICHIGAN TRADESMAN for their raw material, it is the only ac- tion they can take to hold onto their foreign markets, executives declared. Unless, through removal of the control curb, the price of the American staple is brought into parity with that of oth- er countries whose production is ex- panding rapidly, this country will lose the major portion of its foreign mar- kets for both cotton and cloth. A graphic example of the growing importance of other cottons was given late in the week, when a report indi- cated that the Liverpool Cotton Ex- change is perfecting suitable futures contracts for Brazilian, Peruvian, Ar- gentine and African cotton. Regardless of the international as- pect of the situation, the government is not disposed to let the price of cot- ton drop, it was conceded. The sug- gestion was advanced that possibly the administration would allow the price to go to around 10 cents and nullify the drop by exercising it right to in- crease the processing tax 2 cents. In this manner, the Southern farmers would be asured of an unchanged re- turn on their crop and their purchasing power would be maintained. The cur- rent unpopularity of the tax, however, makes it unlikely that such action would be taken, it was held in other quarters. While domestic interests are anxious to see the price they pay for cotton brought down, through removal of the processing impust, they were thrown into confusion by the break last week. Not’only did they suffer an inventory loss of $5 to $6 a bale on the cotton they owned, but the prices of gray goods were forced down and the finish- ed goods market weakened perceptibly. This development will tend to hasten the execution of some form of organ- ized curtailment, it was pointed out, which in itself is a definitely bearish factor for cotton. If mills cut opera- tions 25 per cent. during the next few months, cotton usage will decline a corresponding amount. Accordingly, the immediate outlook for the staple is not bright, executives declared —N. Y. Times. —_2-+ 2 Protest Japanese Rug Imports Formal protests against imports of wool hooked rugs from Japan are due to be made in Washngton within ten days by domestic manufacturers, who are becoming alarmed at the rising vol- ume of the Japanese merchandise. Of- fered to retail around $60 in the 9x12 size, the rugs are being shown in prac- tically all large cities at the present time in competition with similar do- mestic floor coverings for which $100 or more must be charged. The sale of wool rugs, producers here contend, is being promoted by Japan in order to keep up her volume of floor coverings exports following the limitations placed on shipments of rag rugs to this coun- try. —_>+2>___ Coats Forge Ahead of Suits The current improvemea: in the de- mand for coats has placed this met- chandise just a trifle ahead of suits in point of reorder, volume, reports indi- cate. This is said to reflect the in- creasing retail trade in coxzts, coupled with some backwardn:ss in the sale of suits. It is expected, however, that re- tailers will be successful in moving coat stocks in the four weeks now remaining before Eastar. Sperts coats, including swagger, pia‘'d and check types, are selling weil. iu suits, the dressy type is outstand‘n2 in most sec- tions. In sports types. the so-called wardrobe suit leads. —_>--~>____ Accessory Call Still Active Despite the comparative siowness in ready-to-wear at this time, the ccn- sumer demand for a variety of costume accessories has been quite good. This has been particularly +he case with main floor items, large quantities of which have been moving freely. The range includes neckwear, _ gilets, blouses, skirts, hosiery and novel jewelry. Handbags have now begun to sell more actively and a large pre- Easter business in this merchandise is anticipated. Piece goods have also met strong consumer response ‘o special offerings, with silks prominent at the moment, —_——_» +. Good Garment Deliveries Seen Unless there is a notably sharp spurt in retail trade during the next three weeks, no serious difficulties in getting quick deliveries of ready-to-wear are anticipated during the next three weeks. Most producers will be geared up to make deliveries within a week to ten days. Merchants, moreover, will only add lightly to seasonable stocks for delivery during the anticipated peak weeks of April 8 and 15. From that point on they will want more of the Summer type of merchandise, partic- ularly the lighter weight and sheer 15 styles in dresses and other outer ap- parel. ————_++ 2. ____ Premium Demand Widens Demand for premium goods has shifted in recent weeks from grocery products to the drug, producers’ goods, tobacco and publishing fields. With the shift in the source of orders has come a change in the type of goods wanted for premiums. Penknives, fountain pens, pipes, knitting needles and a va- riety of other utilitariam articles are in demand in place of the kitchen and cooking utensils which led in sales as recently as six weeks ago. The grocery industry is still taking premium goods, but the volume is considerably lower than expected at this time of year. —__+-—____ Busy Month for the Hardware Associ- ation (Continued from page 14) contest closes April 30. Bonuses are paid on the following basis: Eto 9 ranges: | | $1.00 per range 10 to 14 ranges________ 1.25 per range 15 to 19 ranges: 1.50 per range 20 to 24 ranges =) 1.75 per range 25 and over 222502: 2.00 per range Investigate Before Investing. Write this office if approached by representa- tives of American Chemical Corpora- tion, 33 North LaSalle street, Chicago. This firm is promoting a plan whereby the retailer is to buy a supply of metal tags to be attached to fire extinguish- ers, given away to his customers, re- fills to be supplied by the retailer. H. W. Bervig, Sec’y Mich. Retail Hdwe. Ass’n. oo The principal Dealers no longer stand ace-high. Same Day Shippers 160 LOUIS STREET WHOLESALE LINOLEUM, CARPETS AND RUGS Distributors of ARMSTRONG’S LINOLEUM YEAKEY - SCRIPPS, Inc. Instant Service GRAND RAPIDS, MICH. 030) a 0 ene 0. 0-0 0m 0am 4% 8 For PROMPT service and ECONOMY ’S Sake D> 0D D-DD 0-0-0 0-0-0 0-0 oF Against FIRE and WINDSTORM Hazards 320 HOUSEMAN BLDG. £3) (SD () D>