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PPUBLISHED WEEKLY ¥ (Ga ae TRADESMAN COMPANY, PUBLISHERS Se
TITS OSE ISS SCOR ESS SSIS Tis

Iifty-second Year

 
    

  

 

GRAND RAPIDS, WEDNESDAY, APRIL 10, 1935

 
  
  
    
 
   

     

 

 

APRIL

Come up, April, through the valley,
In your robes of beauty drest,
Come and wake your flowery children
From their wintry beds of rest;
Come and overblow them softly
With the sweet breath of the south;
Drop upon them, warm and loving,
Tenderest kisses of your mouth.

Call the crowfoot and the crocus,
Call the pale anemone,

Call the violet and the daisy,
Clothed with careful modesty;

Seek the low and humble blossoms,

 

 

A PRAYER FOR JOY

God give me joy in the common things:
In the dawn that lures, the eve that sings.
In the new grass sparkling after rain,

In the late wind’s wild and weird refrain;
In the springtime’s spacious field of gold,
In the precious light by winter doled.

God give me joy in the love of friends,

In their dear home talk as summer ends;
In the songs of children, unrestrained;

In the sober wisdom age has gained.

God give me joy in the tasks that press,
In the memories that burn and bless;

In the thought that life has love to spend,
In the faith that God’s at journey’s end.
God give me hope for each day that springs,
God give me joy in the common things.

Of their beauties unaware,
Let the dandelion and fennel,
Show their golden hair.

PHOEBE CARY

 

SP TR ge a ate gp emanate

THE FOOTPATH OF PEACE

To be glad of life because it gives you the chance to love and to work and
to play andto look up at the stars; to be satisfied with your possessions, but not
contented with yourself until you have made the best of them; to despise noth-
ing in the world except falsehood and meanness, and to fear nothing except
cowardice; to be governed by your admiration rather than by your disgusts; to covet
nothing that is your neighbor’s except his kindness of heart and gentleness of
manners; to think seldom of your enemies, often of your friend and every day of
Christ; and to spend as much time as you can with body and with spirit, in
God’s out-of-doors — these are little guide-posts on the footpath of peace.

DR. HENRY VAN DYKE

 

 

 

 

 

Rademaker-Dooge Grocer Co.

 

Distributors for
KARAVAN KIRO COFFEE BISCUITS
KARAVAN EL PERCO COFFEE
KARAVAN SIXTY-SIX COFFEE

 

Phone 8-1431 Grand Rapids, Michigan

MAY BE BOUGHT
WITH CONFIDENCE
AND SOLD

1a =a a

 

 

 

GOOD REASONS WHY
YOU SHOULD STOCK

sapien Nhe brand

ids, maintain
seven modern
Michigan facto-
ries for the can-

ning of products

tn: eames it Aaa

   

grown by Michi-

 

gan farmers.

A complete line of canned vegetables and fruits. |

 

 

 

 

 

 

 

 

 

Home Baker Fiour

A High Grade Kansas Hard Wheat Flour

High Quality - Priced Low

Milled to our own formulae which is pleasing
thousands of housewives. Sold throughout the
entire State of Michigan. Will prove to be a
valuable asset to your business. Sold by Inde-

pendent Merchants Only.

LEE & CADY

 

 

 

 

 

 

i"
‘i
ie

ah
2) Se

<_

‘;

Vales oy

 

 

Fifty-second Year

GRAND RAPIDS, WEDNESDAY, APRIL 10, 1935

Number 2690

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men.

 

SUBSCRIPTION RATES are as follows: $3. per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10 cent_
each. Extra copies of current issues, 10 cents; issues a
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of
Grand Rapids as second class matter under Act of
March 3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative

611 Kerr Bldg.

 

 

Printed by the Tradesman Company, Under
NRA Conditions

 

 

SOME TRENDS OF TRADE

 

Sidelights on the General Business
Situation

Colonel Leonard P. Ayres of the
Cleveland Trust Company is one of the
many business commentators currently
doing a bit of “viewing with alarm.”
He says “general business activity has
neither made important gains nor suf-
fered serious setbacks during the first
quarter of the year. The most impor-
tant sustaining influence has been the
continuing vigorous production of the
automobile industry.”

We believe that most of the com-
mentators are in error in thinking of
the automobile industry as being ex-
ceptional in the fact that it is going
ahead. We are influenced in our think-
ing by a study recently completed by
Ray B. Prescott, one of our editors,
who shows that each year for the past
15 years the correlation between new
passenger car sales and the total na-
tional income of the country was at
least 94 per cent.; that in more than
two-thirds of those years the variance
has been less than 5 per cent.

So, if this. precedent can be taken as
a guide to the future, and we think it
can, there is no point in worrying over
other industries. Automobiles are to
business what Maine is to national pol-
itics. So long as the automobile busi-
ness forges ahead, the rest of the coun-
try—and that means all businesses—
will show progress. Preliminary re-
ports for the first three months of the
year indicate that automobile sales are
outstripping those of last year by the
ratio of 2 to 1.

The fifty-two big industries repré-
sented on Secretary Roper’s Business
Advisory and Planning Council polled
themselves recently on the state of
their businesses. Three-fourths of them
reported increases in volume and/or
profit for the first two months of 1935,
varying from merely “satisfactory” to

30 per cent. above last year. Those
reporting no gains were confined to
companies connected with the heavy
industries—railroads, cotton and some
mining products.

These individual companies confirm
the indications shown by most of the
business indices. Business activity has
receded a few points from its recent
high, but supply-demand statistics pre-
sent a relatively well balanced condi-
tion, and business volume should re-
main strong for the next few weeks.
The same Colonel Ayres quoted above
finds that the index of industrial pro-
duction is now only 18.1 per cent. be-
low normal.

And some industries show no regard
for depression at all and shoot ahead
to new levels. Our output of tin plate
has been stepped up sharply in recent
weeks and now is at the highest rate
on record—one-sixth greater than 1929.

Business profits in 1934 increased
42.9 per cent. over the previous year,
according to the analysis by the Na-
tional City Bank made from the re-
ports of 840 corporations. Included in
this total are railroads and other public
utilities which in general showed de-
clines. A special tabulation of 200 lead-
ing industrial corporations shows that
their net profits increased 62 per cent.

The much maligned AAA could
close up shop to-day with a net profit
of $64,956,594 for its less than two-
years’ operation—but it isn’t going to
close up shop. The profit is the dif-
ference between what the AAA has
collected in processing taxes and what
has been poured back into the farmers’
pockets in benefit payments. Event-
ually the profit will reach the farmer.

The C. B. & Q. Railroad has added
a fourth section to its Zephyr train on
the Lincoln-Omaha-Kansas City run.
The company points to an increase of
150 per cent. in number of passengers
carried, a reduction of almost half in
operating expenses, and a cost for fuel
and lubrication of approximately one-
fourth the previous costs on steam
trains for the same run. At the pres-
ent rate, net earnings of the train will
pay all production costs within two
years, and the Burlington has two ad-
ditional stream-lined trains on order.

Dun & Bradstreet’s nation-wide re-
ports for last week show that retail
sales were higher by 2 to 7 per cent. in
dollar value, with a gain in unit turn-
over still higher, All retail! merchan-
dise prices, with the exception of gro-
ceries and foodstuffs, are between 3 and
5 per cent. less thatn the 1934 level.

Last week’s showing is particularly
encouraging ‘because of the fact that
the week’s comparison is made with
the 1934 week when the final stages of
Easter buying were lifting sales.

Bank clearings last week took an-
other spurt upward and exceeded those

for any preceding week this year. The
increase over last year was nearly 16
per cent. Federal Reserve Board bank
debit figures for February show an in-
crease of 10 per cent. over last year.
The only encouraging factor in the
February building construction reports
is the 14 per cent increase in residential
contracts. The Irving Fisher Prelim-
inary Index of Business Conditions in
March shows a normal seasonal pick-
up over February. His all-commodity
wholesale price index has dropped back
to 81 (100 is the 1926 average) from
the high of 82.4 reached February 16
and the highest since Nov. 2, 1930.

According to a compilation made by
Merrill, Lynch & Co., twenty-five lead-
ing chain store companies had an in-
crease in sales of 8.7 per cent. for Feb-
ruary over the same month last year.
The February gain was better than in
January.

The National Industrial Conference
Board announces a revised estimate of
unemployment, and figures that there
has been a net increase of 3,158,000 in
employed workers since the month of
March, 1933, when the number of un-
employed reached a peak.

Westinghouse E. & M. Co. will sub-
mit to its stockholders on the 10th of
this month a proposal for additional
compensation for a management group
estimated at 150, consisting of officers
and department heads. Distribution for
any year would be limited to 7 per
cent. of the net profits of that year, and
must not exceed 10 per cent. of divi-
dends paid in that year on account of
common stock.

Automobile output last week broke
a record that has stood since 1930,
when production of passenger cars and
trucks passed the 100,000 mark. The
peak week of 1934 was the April 28
production of 95,336. The all-time peak
week was a production of 102,000 units
July 12, 1930. In less than three
months the motor industry produced
the first million units of its 1935 output.

In number of units the airplane in-
dustry looks small compared with au-
tomobiles, but it has its gains never-
theless. The Bureau of Air Commerce
reports that 1,615 airplanes were pro-
duced last year as compared with 1,324
in 1933; 1,396 in 1932; 2,800 in 1931;
and 3,427 in 1930. As in the case of
automobiles, closed types are fast su-
perseding open ones.

A study of consumer debts was made
recently by the Consumers Advisory
Board of the NRA and has now been
released by the Bureau of Foreign &
Domestic Commerce. The sample was
admittedly small, but the total net bus-
iness of the 718 service and retail busi-
nesses studied was $462,578,517 in 1933.
The service group did 90 per cent. of
their business on credit; the retail
group 54 per cent. The ratio of de-

linquents (six months or more) among
service creditors was 59 per cent.;
among retail creditors, only 13 per cent.

One of the most interesting sections
of the report has to do with the ques-
tion, “Of the book value of accounts
delinquent six months or more, what
proportion do you expect to collect?”
The retail group expects to get 68 per
cent.; and the service group only 52
per cent. In the retail group, furniture
stores are the most optimistic with a
74 per cent. estimate, but many of them
expect to collect through the reposses-
sion route; department stores think
they will get a 66 per cent. return; gro-
cers 59 per cent.; men’s clothing 65 per
cent.; women’s clothing 68 per cent.
Doctors indicate that they will be sat-
isfied if they collect 37 per cent. on their
delinquent accounts; dentists expect 40
per cent., and the most optimistic of all
in the service group are the under-
takers, who feel sure they will get 64
per cent.

The recent favorable reports from
Washington as to the pick-up in secu-
rity issues seem to be based on more
than a sporadic registration of a large
issue or two. The Securities and Ex-
change Commission emphasizes that
registrations are growing and that they
have indications in the way of inquiries,
etc., that registrations should continue
to increase. The combination of the
gold decisions and simplifications in
registration procedure have ‘brought
about the change in attitude.

Food and drug legislation is not
nearly so sure of enactment as seemed
probable a few weeks ago. The Senate
is headed definitely toward restoration
of the anti-trust laws, the new NRA
will be stripped of this emergency con-
cession, and only the basic NRA prin-
ciples covering maximum hours, mini-
mum wages and child labor abolition
are sure to stay.

A special poll made by the editors of
Congressional Intelligence in the Sen-
ate last week proves that 52 Senators
at present are opposed to placing a
modified NRA under the Federal Trade
Commission.

Meadville, Pennsylvania, knows of
no depression. New houses and stores
are being built at a rapid rate. The
housing shortage is so acute that fac-
tory workers commute from as far as
forty miles away, according to J. F.
Keilly, sales manager of the Hookless
Fastener Co., who spoke before the
Sales Executive’s Club of New York
the other day.

His company is forty years old, but
their sales were greater in 1934 than
in all the previous years combined. The
number of employes in their Meadville
factory jumped from 400 in 1931 to
4,200 now. Selling ideas, instead of a
mere physical product, was the big
answer to turning their sales curve.

 

 

 

 

 

 

Lines of Interest to Grand Rapids
Council

Stark tragedy has again made its
appearance through the negligence of
someone. Whether the driver mis-
judged the highway or whether faulty
mechanism was to blame, the lives and
property of others were endangered
Wednesday evening, April 3, when
Percy Little, driver for a transporta-
tion company of Detroit lost control
of his highway freight train, loaded
with refined oil, crashed at the inter-
section of M50 and Ball Park blvd. He
met a gruesome death in the seething
flames that consumed the cargo and
the real cause of the catastrophe will
always remain a mystery. The most
plausible answer is an inadequate brak-
ing system for the tonnage being
handled. While hundreds viweed the
flaming wreckage another truck came
down the Ball Park hill on M50 out
of control and narrowly missed killing
and maiming several people. His
brakes failed to hold the load he was
hauling. Mammoth trucks are oper-
ating on the highways with faulty and
inadequate brakes that endanger the
lives and property of the public and
little is said about it. No apparent ef-
fort is being made to remedy this haz-
ard. Light and heavy passenger cars
are operating with a braking area that
reduces the car weight per square inch
of braking surface to 16 and 17 pounds
while the huge, clumsy trucks that
weigh ten times as much without a
load are equipped with brakes that
must control from 100 to 150 pounds
to the square inch. This is not suffi-
cient to insure safety to the drivers or
to the general public. Another fault
that is eminent in our highway truck
transportation, whch amounts to noth-
ing more or less than highway freight
trains, is that much of the equipment
is in the hands of inexperienced oper-
ators. On a railroad engine that has a
defined, level and controlled course to
travel, you will find that the operator
has had years of experience before he
is allowed to assume control of the
train. On our highways no apprentice-
ship is necessary before taking control
of the giant freight carriers that ply
between our cities and towns on a
public thoroughfare that is crowded
with vehicles of all kinds. This local
happening is but one of the many that
occur but we hear little of them. It is
time our legislature was awakening to
the fact that it might render a com-
mendable service to the public if it
advanced some constructive measures
to cope with the ever increasing dan-
gers of the trucking situation.

Yes, he died a natural death: he was
killed by an automobile.

Local fishermen are preparing to put
on some piscatorial calisthenics May
1. The old boots are being recondi-
tioned and tackle is being overhauled
so that the big one that got away last
year will surely find a resting place

MICHIGAN TRADESMAN

amid the fern and water-grass in the
old creel this year. The wise old fel-
low that hangs around the shaded pool
will again have to watch his diet or he
will be a wriggler on the end of some-
body’s line. We have a place all pick-
ed out where there is nary a sign of
human tracks and: the fish are abund-
ant but we will bet a dollar to a worn
collar-button that at 12:01 on the
morning of May 1 we will have to
elbow our way through a throng that
was just as sure that no one knew of
the luring spot. One doesn’t mind

little competition but too much _ is
enough of anything. It will be with
enough of anything. It will be with
interest that we await the coming of
the usual stories after the season opens.

As per plans previously announced,
the Ladies Auxiliary did put on a
“gorgeous” dinner at the Moose
Temple Saturday evening for the mem-
bers of No. 131 and their friends, We
do not know how they do it for thirty-
five cents per plate and make money,
but they do. The dinners this season
have been a great feature of the meet-
ings, and have promoted attendance
and good-fellowship in a great degree.
Mrs. Hariey Lovall was chairman of
the committee in charge of the affair;
it was well organized, efficiently han-
dled and the committee is congratu-
iated upon results.

Did the new officers “snap into it.”
They certainly had us right on our toes
trying to guess what would be done
next; it was a great meeting and the
‘brothers who did not attend missed
something quite worth while. Next
meeting on May 4, and those who
have not attended the meetings for
some time, will have a great surprise if
they will be present at next meeting.

During this splendid meeting there
was 2 tinge of sadness. A letter from
Brother Harry E. Nash, now of Mil-
waukee, Wis., was read im which he
very graciously thanked the members
of the Council and the Ladies Auxil-
iary, for their many acts of courtesy,
thoughtfulness and kindness toward
him and Mrs. Nash during her illness,
and at the time of her passing on ard
the funeral. Brother Nash hopes to be
in attendance next meeting, as he is
vet a member of the Executive Com-

mittee. 2

Word has come to us that a former
member of No. 131, Edward W. Klein,
who returned to Grand Rapids a few
weeks ago, and is now with the Reli-
able Dry Cleaners, Eastern avenue, had
the misfortune to break his leg a few
days ago while helping to adjust some
furniture to a different position. We
are sorry to hear this; but to you
brothers who read this column, do not
overlook your assessments or your
dues. Quite a number of years ago,
the scribe while picking cherries, had
the hard luck to break his arm in the
elbow, right arm at that. All the
friends he met, including the surgeon,
that took care of him, predicted a per-
manently disabled arm. The fact that
he was well insured with U.C.T. pro-
tection and others, enabled him to dis-
miss the financial worries that he
otherwise would have experieuced and
the arm repaired itself O.K. In all

sincerity, based upon the best medical
authority, ample protection improves
your health and increases your effici-
ency. Always place the proper value
upon reliable protection.

It was a joy to behold the class of
candidates who filed into the Council
rooms under the guidance of Brother
Fred DeGraff and his associates. Six
mighty capable men if their appearance
and carriage is an index to their abil
ity. It is a pleasure to list their names
and addresses: William Berger, pro-
prietor of the Berger Automobile Co.
on Lake Drive; Milford J. DeCrick,
126 Oak Grove avenue, Parchment,
who represents the Fitzpatrick Broth-
ers of Chicago, Ill.; Jacob B. Emaus,
residing at 66 Auburn avenue, Grand
Rapids, employed by Valley City Mili-
ing Co.; Raymond Eves, living at 1552
Robinson Road, and representing the
Pillsbury Flour Mills in this trade
territory; Elmer F. Knittle living at
742 Bridge street and is president of
the Grand Rapids Display Co.; James
B. Somers, living at Morton Hotel,
Grand Rapids, and representing Duro
Test Corporation in the capacity of
field manager. John W. Wagner, liv-
ing at 822 Den Heutig Drive, Grand
Rapids, was reinstated. He is in the
employ of National Gypson Co., of
Buffalo, N. Y.

The annual memorial services, held
Sunday afternoon in the Moose Tem-
ple, were very impressive and beauti-
fully done by the brothers in charge.
The names of twelve were called dur-
ing the roll-call that did not answer.
This is a large number for 131 to lose
by death during one year. Traveling
salesmen are still considered an ex-
cellent risk, but an unfortunate disas-
ter increased the number. One of the
mysteries; one of the unsolved riddles,
is why do the members side-step this
memorial service. It is not only a duty,
but one of life’s fine privileges to meet
once a year to pay a tribute of respect
and honor to the memory of our de-
parted brothers. I hope that next year,
with proper publicity, we may have the
largest attendance of any meeting dur-
ing the year.

The May issue of the Sample Case
will carry a little surprise for the
members of Grand Rapids. Read it
carefully. It will pay a tribute to a
very worthy brother of No, 131.

Brother R. E. Groom reported that
hotel arrangements had been made for
the delegates and their wives, who will
attend the convention to be held in
Saginaw, June 7-8. More details on
this will be reported later.

April Scribe.
—_++2___

The highest compact we can make
with our fellow is, let there be truth
between us two forevermore, It is
sublime to feel and say of another, I
need never meet, or speak, or write to
him; we need not reinforce ourselves,
or send tokens of remembrance; I rely
on him as on myself; if he did not thus
or thus, I know it was right—Emer-
son.

2.2.

When is propaganda not proganada?

When issued by bureaucrats’

press
agents.

 

April 10, 1935

IN THE REALM OF RASCALITY

 

Questionable Schemes Which Are
Under Suspicion

Marshall Field & Co., of Chicago,
have been served with a cease and
desist order by the Federal Trade Com-
mission, requiring them, in the sale of
“Sunlight? or any other knitting yarn,
to discontinue representing that such
yarn is moth proof. The order also
directs discontinuance of the assertions
that such yarn cannot be damaged by
moths, and that it is guaranteed, or
gives permanent guarantee against
moth damage. Representations imply-
ing that any treatment given the yarn
is a permanent and continuous preven-
tative against moths or moth damage
throughout the normal life of the yarn,
is also prohibited, provided, however,
that nothing in the order shall prevent
representation that the yarn has been
specially treated to prevent moth dam-
age, so long as this is true. The order
also provides that nothing shall pro-
hibit the respondent from guaranteeing
that the yarn has been specialy treated
to prevent moth damage and that the
company will replace the yarn if it
is damaged by moths, so long as this
is also true.

 

False and misleading representations
in violation of Section 5 of the Fed-
eral Trade Commission Act is charged
against The Electric Paint & Varnish
Co., of Cleveland, in a complaint just
issued against ‘that concern by the
Federal Trade Commission. The com-
plaint charges that the respondent
company represents that it is the man-
ufacturer of paint and that in the sale
of its products tit saves to the consum-
ers the middleman’s profits when, in
fact, the Commission alleges, the re-
spondent company does not own or
operate a factory and the prices at
which it sells its products are not fac-
tory or manufacturers’ prices, but are
dealers’ prices and include elements of
costs, profits and other expenses of
middlemen. The complaint
charges that a product which the re-
spondent advertises as a roofing is not
a roofing, but a roof paint. t is further
charged that in the conduct of its busi-
ness, the respondent company uses the
name of a purported collection agency,
Wolf Mercantile Agency, for the col-
lection of sums alleged to be due the
respondent company, when such col-
lection agency does not in fact exist.
The complaint sets out that by reason
of the use of the name of such fictitious
collection agency, the respondent com-
pany attempts unlawfully to intimidate
and coerce members of the purchasing
public into paying to the respondent
sums of money demanded as purchase
money due on alleged deliveries by the
respondent.

also

 

Saks & Company, Inc., a New York
department store, stipulates it will
cease using the word “Panama” to rep-
resent a hat not made from the leaves
of the Paja Toquilla or Jipi Japa and
not made in accordance with the pro-
cess used in the manufacture of Pan-
ama hats. The hat had been advertised

(Continued on page 22)

April 10, 1935

MICHIGAN TRADESMAN

 

Progress...

THE NATIONAL BANK OF GRAND RAPIDS

is pleased to make the following report of progress:

DEPOSITS

March 31,1934 . . . . $4,584,826.76
June 30, 1934 oF 5,957,466.57
September 30,1934 .  ... 6,171,064.81
December 31,1934 . . . 6,459,030.82
March 30, 1935 ~ «  ~.  6,848,969.49

This is an increase of over 49 per cent in the twelve months.

Our loans to individuals and industries have been limited only
by sound banking practice. It is our desire to increase these
loans daily in pace with the needs of the community.

All deposits in amounts up to $5,000 are fully insured under
the amended Banking Act of 1933. 7

The Officers and Directors of the Bank appreciate the
co-operation of their customers and pledge their support to
the up-building ot the commercial activities of Grand Rapids
and Western Michigan . . . always.

The National Bank

 

 

Grand Rapids

 

 

 

 

4

MOVEMENTS OF MERCHANTS.

Plainwell—_The Plainwell Canning
Co. will erect a storage plant 40 by 100
feet.

Hastings—Mrs. A, Belson, formerly
of Nashville, has opened a bakery on
State street.

Detroit—Gice & Co., 1337 Winder
street, has changed its name to the
Huffer Fish Co.

Stanton—The State Savings Bank of
Stanton has decreased its capital stock
from $40,000 to $25,000.

Detroit—The Westlof Tool & Die
Co., 428 Bellevue avenue, has a capital
stock of $7,000 all paid in.

Galesburg—Freer & Carson grocers
and meat dealers, have dissolved part-
nership and retired from trade

Detroit—W. J. Schorn & Co., foot of
Leib street, has increased its capital
stock from $500,000 to $750,000.

Iron Mountain—A. Sackim & Co.
have installed a $3 dress shop in the
basement of their department store.

Detroit—The Modern Store Fixture
Co., 2517 Grand River avenue, has a
capital stocck of $2,550, all paid in.

Detroit—The Reinhold Manufactur-
ing Co., 8628 Medbury street, has in-
creased its capital stock from $1,000 to
$10,000.

Detroit—The Walter J. Hiller Co.,
1340 Concord avenue, general store,
has a capital stock of $20,000, all
paid in.

Detroit—Pronto-Michigan, Inc., 2826
David Stott Bldg., carbonated bever-
ages, has a capital stock of $10,000, all
paid in.

Detroit—The Detroit Wrecking Co.,
2986 Hart avenue, has a capital stock
of 2,500 shares at $10 each, $1,000 be-
ing paid in.

Kalamazoo—Bertha Hawley has en-
gaged in business at 927 East Mich-
igan avenue under the styfe of the
Hawley Food Shop.

Kalamazoo—Harry R. Zimmerman
is now sole owner of the Ramblers Inn
having taken over the interest of Flor-
ence B. Zimmerman.

Grand Rapids—George Xanira suc-
ceeds Charles Kafoury in the grocery
and confectionery business at 204
Michigan street, N. W.

Detroit—The Quality Dairy Shoppes
System, Inc., 4255 Waverly, has been
incorporated with a capital stock of
$5,000, $1,010 being paid in.

Detroit — The Whelan Drug Co.,
Inc., c/o Corporation Co., Dime Sav-
ings Bank Bldg., has a capital stock of
$50,000, $1,000 being paid in.

Union City—J. D. Van Riper, man-
ager of the Danser department store
which has been installed here, has
opened the store for business.

Kalamazoo—Al DeBoer has engaged
in the retail lumber business at 725
East Walnut street under the style of
the DeBoer & Sons Lumber Co.

Flint—The Cocoanut Grove Corpor-
ation, 515 Harrison avenue, dealer in
beauty parlor appliances, has a capital
stock of $25,000, $1,000 being paid in.

Ludington—Harold Jacobson and
Dell Hailey have engaged in business
at 214 West Ludington avenue, under
the style of the J. & H. Fish Market.
‘Detroit — Vanity Maid Millinery,
Inc., organized to deal in millinery,

a

MICHIGAN TRADESMAN

hosiery, etc., for women at wholesale,
has a capital stock of $10,000, all paid
in.

Detroit — Schreibman’s, Inc., 5441
Michigan avenue, dealer in clothing
and furnishings for men has changed
its name to Schreibman & Gorman,
Inc.

Highland Park—Henry Dace, Inc.,
16525 Hamilton avenue, dealer in build-
ing, heating and plumbing materials,

has a capital stock of $3,000, all
paid in.
Tecumseh—The Hayden Fuel &

Supply Co. has merged its business into
a stock company under the same style
with a capital stock of $20,000, all
paid in.

Saginaw—Jack Provanzano has sold
his grocery stock to Prezzato & Son
who will continue the business at the
same location, 2453 North Michigan
avenue.

Pequaming—Joseph Sanregret, pro-
prietor of the Chocolate Shop, has sold
it to his brother, Henry Sanregret, re-
cently of L’Anse, who will continue the
business.

Hamtramck—The Right Style Dress
Shop, Inc., 9729 Jos. Campau street,
retail dealer in wearing apparel for
women, has a capital stock of $10,000
all paid in.

‘Detroit—H. C. & S. Inc., 225 West
Grand River avenue, has changed its
name to Hugh Conolly & Son, Inc.,
and increased its capital stock from
$1,000 to $30,000.

Detroit—The Michigan Farm Prod-
ucts Co., 8748 Goethe avenue, dairy,
farm and food products, has a capital
stock of 1,000 shares at $50 each,
$1,500 being paid in.

Pontiac—The Standard Gravel Co.,
36 North Saginaw street, has merged
its business into a stock company un-
der the same style with a capital stock
of $50,000, all paid in.

Mulliken—R. J. Austin has returned
to the village after an absence of five
years and has purchased the Hoytville
store. Harold Goosen, who sold out, is
returning to Grand Rapids.

Battle Creek—The Battle Creek
Florists’ Exchange, Inc., dealer in
florist products at wholesale, commis-
sion and retail with a capital stock of
$50,000, $2,000 being paid in.

Detroit—Wm. Devlin, Inc., dealer in
clocks, jewelry, ecclesiastical goods,
etc., has a capital stock stock of $10,-
000 with $1,000 being paid in. The bus-
iness is located at 226 State street.

Wayland—George E. Walker &
Sons, of Grand Rapids, have purchased
the local Libby pickle station. The
stations at Shelbyville, Hopkins and
Hilliards were included in the deal.

Belding—Fred B. Post, vice-presi-
dent and cashier of the Ionia State
Bank announces they will open their
branch bank here May 1, with Charles
H. Cook, of Woodland as manager.

Royal Oak—The Nagel-Ryan Com-

pany, Inc., 4363 Woodward avenue, or-

ganized to deal in machinery and
equipment of mechanical. nature, has a
capital stock of $5,000, all paid in.
Detroit — The Cadillac Ginger Ale
Co., 688 East Columbia street, has
merged its business into a stock com-

pany under the same style with”a cap-~

ital stock of $25,000, $1,000 being
paid in.

St. Clair—Roswell L. Smith, dealer
in general merchandise, has merged
the business into a stock company un-
der the style of Smith’s 5c to $1 Stores,
Inc., with a capital stock of $50,000,
$40,000 being paid in.

Detroit—The Homebuilders’ Lum-
ber & Supply Co., 14341 Schaefer high-
way, has merged its business into a
stock company under the same style
with a capital stock of $25,000, $5,000
of which has been paid in.

Manistee—Don Greenaway, auditor at
the Hotel Rowe in Grand Rapids, has
accepted a position with the Hotel
Chippewa here. Starting April 28 he
will have charge of the dining room,
kitchen and sale of beverages.

Pontiac—J. L. Marcero & Co., Inc.,
has merged its wholesale confectionery
and tobacco business into a stock com-
pany under the style of the: Marcero
Cigar & Candy Co., with a capital
stock of $10,000. $5,000 being paid in.

Grand Rapids—The Electro-Tool,
Inc., 921 Knapp street, N.E., has been
organized to manufacture and deal in
electrical and mechanical household
tools, cosmetics and tonics, with a cap-
ital stock of $10,000, $4,000 being paid
in.

Holland—Jack DeVries has taken
Possession of the recently purchased
E. H. Ormiston grocery stock, and
meat market, Maple avenue and 13th
street. He is assisted by Gerrit De-
Weerd. The store belongs to the IGA
group.

Detroit—Goldstein & Averbuch, 565
Illinois avenue, dealer in metal and
paper scrap, has merged the business
into a stock company under the style
of the Goldstein & Averbuch Co. with
a capital stock of $50,000, $3,000 being
paid in.

Whittemore — Fire destroyed the
drug stock and store building of Mrs.
Bessie Smith April 7 and before it was
brought under control dstroyed the
warehouse and stock therein of the
Joe Danin Co., which conducts a de-
partment store.

Grand Rapids—Roelofs & Son, who
conduct a Red & White grocery store
and meat market at 4402 Division ave-
nue, South, have purchased the grocery
stock of H. T. Pell, 1151 Giddings ave-
nue, S. E., which will also be a Red
& White store.

Frankfort—Frank DeFer, who runs
a clothing store in Traverse City, has
opened a branch store in the building
recently vacated by Ralph Peterson.
F. L. Webber, optometrist of Kala-
mazoo, has located here in the office of
Dr. F. J. LaRue.

Grand Rapids — The Rademaker &
Dooge Grocer Co. has sold four new
stocks during the past week, as fol-
lows: Jas. H. French, 1108 Wealthy
street, City; J. B. Harnish, Dorr; L.
R. Audrian, Muskegon: Clara M. Mar-
tin, Whitefish Lake.

Belding—Arnold Ditmer, recently of
Holland, has purchased the bakery of
the late Lester E. Trimble from Mrs.
Trimble, who has conducted: it since
the death of her husband. Mr. Ditmer

shas taken possession and will continue

April 10, 1935

the business at the same location, hay-
ing leased the Trimble building.

Petoskey—Herman C. Meyer, well
known hardware dealer and resident of
Boyne Falls for 31 years, has opened
his new Petoskey hardware store for
business. A modern brick building has
been erected by Mr. Meyer to house
his stock. It has a frontage of 85 feet
and depth of 114 feet and is located at
321-25 East Mitchell street.

Muskegom—Sam Aron’s Sons, dealer
in clothing and furnishings for men, at
198 West Western avenue, have taken
over the store adjoining their own and
removed the partition, thus doubling
the frontage on Western avenue. The
combined stores will be remodeled and
redecorated and a modern luggage de-
partment opened in connection with
their business.

Hastings—A bankruptcy sale of the
stock and fixtures of the R. E. Lop-
penthien department store was held
here last Tuesday. Bidding began at
2 o'clock and at 2:30 the entire stock
and fixtures had been sold to Joseph
Sikkema of Grand Rapids. Richard
Loppenthien, the proprietor of the
store, had been in the dry goods busi-
ness here for twenty-six years. At pres-
ent he is in Pennock hospital recover-
ing from injuries received about ten
days ago when his car went out of
control on the Freeport road and
crashed into a tree.

Grand Rapids—Anthony Ver Merris
and Edward Sleigh have formed a co-
partnership under the style of the Mod-
ern Store Equipment to engage in the
sale of store fixtures at 40 Market
street. They will handle Terrell’s steel
shelving, wrapping counters, bread and
cake display racks, dew fresh vegetable
counters, hardware counters, dry goods
counters, standard scales, meat slicers,
grinders, coffee grinders and Dry Kold
refrigerators and butcher supplies. Mr.
Ver Merris was with the Grand Rapids
Store Equipment Co. since 1929 and
Mr. Sleigh was with the same estab-
lishment nine years.

 

Manufacturing Matters

Flint—Ed. Cumings, Inc., has been
incorporated to manufacture and sell
fishing tackle with a capital stock of
$25,000, $15,000 of which has been
paid in.

Detroit—The Modern Stamping &
Manufacturing Co., 227 Iron street,
has a capital stock of $25,000, $5,800
being paid: in.

Grand Ledge—The Grand Ledge
Milk Co., manufacturer and dealer in
dairy products, is capitalized at $50,-
000, $1,500 being paid in.

Detroit—The Tenbrook Corporation,
17 Cadillac Square, manufacturer and
dealer in pipe and pipe fittings, has a
capital stock of $1,000, all paid in.

Javkson—Hayes Industries, Inc.,
manufacturer of instruments and ma-
chines, Fern &° Wildwood streets, has
a capital stock of $50,000, $1,000 being
paid in.

Detroit—The Engineering Service,
Inc., 642 Beaubien street, manufacturer
and dealer in mechanical devices, with
a capital stock of $10,000, $1,000 be-
ing paidin,- — - '

 

 

 

 

April 10, 1935

Essential Features of the Grocery
Staples

Sugar—Jobbers now kcld cane gran-
ulated at $5.05 and beet sugar at $4.80.

Tea—The first hands tea market in
this country has been quiet during the
week, with considerable complaint
about volume. Prices show no particu-
lar change in this country and not
much in primary markets.

Coffee—The market for Rio and San-
tos futures green and in a large way
started the week with rather substan-
tial advances in price. This, however,
was almost immediaely lost and the
market turned easy again. After the
decline, the situation remained fairly
steady the balance of the week. Ac-
tual Rio and Santos green and in a
large way first advanced on account of
the advance in futures and later de-
clined. At present the market is rather
soft with a poor demand. Milds are
about unchanged for the week. Job-
bing market on roasted coffee has a
rather soft undertone without any gen-
eral fluctuations since the last report.
Consumptive demand for coffee is
good.

Syrup and Molasses —- Demand for
sugar syrup continues steady, but not
overly large. Production limited and
prices firm. Compound syrup is dull
and easy on account of conditions in
the corn market. There is a normal
demand for the finer grades of molas-
ses, prices of which are unchanged.

Beans and Peas—The market for
dried beans and dried peas has re-
mained unchanged during the past
week. The situation is very dull and
sluggish, with prices easy and in buy-
er’s favor.

Salt Fish—Demand for mackerel and
other salt fish is declining to some ex-
tent so far as the first hands market is
concerned, as dealers are well supplied.
Prices, however, are still firm. Con-
sumptive demand for salt fish is re-
ported good.

Olive Oil—The olive oil market was
unchanged this week and there is little
activity for shipment owing to the un-
certainty in the exchange markets.
Prices abroad have not changed mate-
rially, but some importers are dealing
in dollars and others in liras, and so
considerable confusion has_ resulted.
Business here is routine and prices are
steady.

Nuts—The market is quiet generally,
as stocks for nearby requirements in
the Jewish trade for the holiday season
this month have been accumulated.
Buyers anticipated their demands very
closely and there may be some last
minute business done yet. Shelled nuts
are in fair demand, going into manu-
facturers’ hands in a routitie way. Pric-
es are generally unchanged.

Rice—The market continues active
for export, with business placed some
time back being consummated, now
that the export rebate schedules have
been announced and put into effect. In
all, it has been estimated a total of
500,000 pockets may move to South
America, Cuba and Europe by May 1.
This will have a naturally strengthen-

- ing effect on the domestic market.

Business here has been fairly active,
but has slowed down of late because
of the coming of the Jewish holidays

.apricots, raisins, peaches, etc.

MICHIGAN

and the Jewish trade requirements are
well covered for that period.

Dried Fruit—The Coast dried fruit
market has been slow, along with vari-
ous other lines of business this week.
Jobbers on the other hand have been
occupied with filling Jewish holiday
needs, they tell us, along with a certain
routine demand from the local and in-
terior markets. The demand is fairly
broad, it was said, covering prunes,
Lake
County pears were acquired in good
volume from the Coast for the holiday
period. Packaged domestic figs have
been selling at considerably lower
prices than those which prevailed dur-
ing the winter and inasmuch as import-
ed figs are so closely cleaned up, Eas-
ter demand is expected to be largely
centered on them. Prices on the Coast
have shown little change. The medium
and smaller sizes of prunes worked a
little lower recently, and dried peaches
were off slightly, too, but apricots, par-
ticularly the better grades continue
quite firm. There has been little de-
mand for shipment from the Coast.

Olives—No change is reported in
olive prices. The damage currently ap-
pears rather light. Stocks are being
augmented by a steady flow of new
crop arrivals, which approximate nor-
mal for this time of the year. Small and
medium sizes of stuffed queens con-
tinue scarce since the new crop is
chiefly the larger sizes.

Vinegar — Vinegar prices are firm.
The demand, however, continues light,
since it is the in-between season.

Salt—No changes mark the salt list.
A sporadic demand shows for the com-
mercial and the rock salt. Ice plants
are preparing for the summer. Table
grades still quiet, since wholesaleers
are heavily stocked.

Cheese—Italian cheese prices are
firm. They have been low for some
time and give definite signs of advanc-
ing in the near future. Roman cheese
shows a moderate rise. Dutch cheese
prices, on the other hand, are barely
steady, with the demand light. Domes-
tic lines of cheese have turned firm.
New production American cheese is

comparatively scarce and has recently |

staged a nice advance. There is hope
that the coming of the grass season has
been discounted. Dealers are trading
actively among themselves, and there
is an improvement in consumer de-
mand.

Canned Fruits—The canned fruit
market is expected to do better in the
coming weeks. The lull which has ex-
isted for the past few weeks has given
retail outlets and jobbers a chance to
reduce stocks, and consumption of
goods has held up well, which after all
is important, Wholesalers and jobbers
are resisting new commitments to work
off floor stocks contracted for but un-
shipped. There has been some delay
in ordering out shipments. Credit con-
tinues pretty tight in some spots. Some
jobbers were probably a little too opti-
mistic in anticipating inventory appre-
ciations and covered too liberally some
time back.

Canned Vegetables—Basically there
seems to be nothing wrong with the
market. General business has eased off,
of course, since February, and industry

TRADESMAN

and employment have not made sea-
sonal gains throughout the country,
but people must eat, whether through
private employment or public grant.
The major items have been well clear-
ed out of first hands, and on the small
lots remaining, prices in some instances
have tended to ease off.

Canned Salmon—Canned salmon has
been steady, but it looks as though
there will be some production on Bris-
tol Bay this year, and reds and pinks
have just held unchanged. Covering
for the Lenten season which took place
during the first two months of the
year, was rather broad, and so new
commitments are not being made at
this time on varieties usually affected
by this season, but shipments are be-
ing ordered out in reasonable fre-
quency,

—— 22>

Review of the Produce Market

Apples — Jonathans, $1.50; No. 1
Spys, $1.50 and $2; Baldwins, $1.50.

Artichokes—$1.10 per doz.

Asparagus—30c per bunch; $3.50 per
case of 12 bunches weighing 2% Ibs.
per bunch.

Bananas—5Sc per Ib.

Beet Greens—80c per 10 Ib. basket,
hot house.

Butter—Cartons, 27!4c; tubs, 27.

Cabbage—$3.50 per hamper for Flor-
ida.

Calavos—$2.25 per case from Calif.

Carrots—Calf., 55c per doz, bunches
or $3 per crate of 6 doz.

Cauliflower—$2.25 per crate for Cali-
fornia.

Celery — Florida, $3.40 per crate; 12
stalks to bunch, 40c.

Cucumbers — Missouri extra fancy,
$1.20 per doz.

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
stations:
©. HP from farmer 2 $2.75
Light Red Kidney from farmer__ 4.75
Dark Red Kidney from farmer__ 5.75
Light Cranberry __-.____________ 5.10
Dark Cranberry 20 4.10

Eggs—Jobbers pay 20@2lIc per doz.
for all clean receipts. They sell as

follows:

Large white, extra fancy__________ 24c
Standard fancy select, cartons_____ 23c
Current receipts 62-052 23c
Medium 200i ces 22c
Checks 2s 19c

Egg Plant—l5c each from Florida.

Garlic—15c per Ib.

Grape Fruit — Florida, $3 for all
sizes; Texas, $3.25.

Green Beans — $3.25 per hamper for
Florida.

Green Onions—Chalots, 35c per doz.

Green Peas — $3.75 per hamper for
California.

Green Peppers — 50c per dozen for
Florida.

Honey Dew Melons—$2.50 per case.

Kumquats—l6c per qt.

Limes—21c per dozen.

Lemons—The price is as follows:

360: Sunkisteto60) os a $4.00
300 “Sunkist 302 oe 4.00
360 Red Balla) 3.50
300 Red Ball 212 3.50

Lettuce — In good demand on the
following basis:
California, 4s and 5s, crate______- $4.00
Leaf, hot hogse.:. 5 222 8c

Mushrooms—29c per box,

Onions—Home grown, $3 for yel-
low or white.

Oranges — Fancy Sunkist California
Navels are now sold as follows:

126, Tee $3.50
150 2 4.00
MG 2 ee 4.25
200 ee 5.00
AIG 3 ee 5.00
252 ee eee 5.00
238) bo ee 5.00
$20 5.60

Red Ball, 50c per box less.
Florida oranges in half box sacks
are sold as follows:

200 2 eee $1.75
ZIG See 1.75
250) es ee 1.75
23S ee ee 1:75

Parsley—30c per doz. for hot house.

Potatoes—Home grown, 30c per bu.
Idaho, $2.50 per 100 Ib. sack.

Poultry—Wilson & Company pay as
follows:

Heavy Howls 200 3)0 19c
Bight Bowls 23.2.) 17c
Burkeys 2022 02 20c
Geese fo) 1lc

Radishes—Hot house, 35¢ per dozen
bunches.

Rhubarb—50c for 5 1b. box, home
grown hot house; $2.75 for 40 Ib. box
Ill. outdoor grown.

Spinach—$1.25 per bu. for Texas.

Strawberries—16@17c per pint: for
Florida. The quality is very poor.

Sweet Potatoes—$1.75 per bushel for
Jerseys.

Tomatoes — Florida repacked, $1
per 10 Ib. box,

Veal Calves — Wilson & Company
pay as follows:

Haney 22a es 1l%e
Good —2) 0 ee 09c

Wax Beans—Florida, $3.50 per ham-
per.

—_>+>—__.
Twenty-Seven New Readers of the

Tradesman

The following new subscribers have
been received during the past week:

Galloway & Son, Hudson

Walter Swanson, ,Grand Rapids

Peter Dornbos, Grand Rapids

D. A. Barstis, Grand Rapids

Ray Vander Hyde, Grand Rapids

Bert Hoogeboom, Grand Rapids

G. C. Strink, Grand Rapids

John W. Rietdyk, Grand Rapids |

George Vander Veen, Grand Rapids

Neal Vander Meer, Grand Rapids

C. Vander Jagt, Grand Rapids

Overbeek & Hoogerhyde, Gr. Rapids

Joseph Zoet, Grand Rapids

Wencel Rymar, Grand Rapids

Alex Ragir, Grand Rapids

S. J. Wesorick, Grand Rapids

Henry J. Kamp, Grand Rapids

C. J. Peterson, Grand Rapids

B. A. Soderlind, Grand Rapids

Modern Store Equipment, Grand

Rapids

Ferris Sickrey, Grand Rapids

George L, Lehman, Grand Rapids

Terranova Bros., Grand Rapids

Sam Damico, Grand Rapids

J. King, Grand Rapids

W. Schwartzkoff, Grand Rapids

S. R. Johnson, Grand Rapids.

—_2+—___.

Love your enemies and you will

have none,

 

 

 

 

 

MUTUAL
INSURANCE

(Fire and Life)

 

Loss Prevention and Mutual Insurance

[ want to write very informally about
a purpose of mutual insurance that I
think we need to emphasize again and
again at this time. Insurance has been
described as a practical device of civil-
ized man for protection of himself
against the exigencies of life. That is a
pretty good definition, because the de-
velopment of insurance is merely a
manifestation of civilized progress. In-
surance has really two purposes. One
is to pay losses. Every one knows
that is why insurance companies have
been organized, and that they usually
do pay losses, but the insurance com-
pany, and particularly the mutual in-
surance company, that merely exists as
long as it gathers in premiums and
pays out losses really does not have
any good claim to continuance in this
world. The second is prevention of
losses, and that is what I want to talk
about. It seems to me we should as an
insurance company be recognized as a
cooperative enterprise. We have all
the essential characteristics for doing
a real job in the prevention of losses.
I like to look upon a mutual insurance
company as not merely a financial in-
stitution gathering in money and pay-
ing out losses. A stock company can
do that. But the thing which we can
do is to have our insurance company
the instrument through which we can
make. our cooperation effective in
achieving something in the way of
loss prevention, rather than in losses
paid,

Going back a bit to the origin of
insurance, I think about 1666, the City
of London burned down, or a large
part of it. That resulted in the form-
ing of an insurance company. It fol-
lowed very naturally that the people
who cooperated in forming the com-
pany should prevent the losses them-
selves. So you have the origin of the
fire brigades. It is rather interesting
to know that the handling of fire brig-
ades was in the hands of fire insurance
companies until about eighty years ago.
Benjamin Franklin started to work on
fire prevention many years ago, before
insurance companies were thought of,
fire prevention being his first thought.
It was about 200 years ago that he
organized the fire brigade. His inven-
tion of the Franklin stove stood for an
effort to prevent fires. Coming on
down to more recent times, Zachariah
Allen was a man who owned a mill,
and a man who had done a great deal
of work in making his mill the best
mill from a fire insurance standpoint
of any mill around. He then went to
the fire insurance companies and said.
I have a mill that is not as likely to
burn as the others, I ought to have
consideration as. to rates, and the in-
surance companies told him no, that
the fire insurance companies could
make more money if all insureds paid
the same rate, that if everybody pays
the same rate in the aggregate you will
do a bigger volume of business than

 

MICHIGAN TRADESMAN ©:

you will if the rates are carefuly grad-
uated. It was impossible for Mr. Allen
to get any great consideration, so he
went out and gave the people an op-
portunity to study fires and the meth-
ods of fire prevention, and incidentaly
to get insurance at the lowest possible
cost. That was the origin of the fac-
tory mutuals of New England. Fifty
years ago fire insurance losses ate up
about eighty cents on the hundred,
to-day it is less than two cents.

It is possibile to go on indefinitely
in the field of compensation insurance.
Those companies, which have looked
upon compensation insurance as merely
a business in which the money is taken
in and hoped the losses will be less
than the premiums they receive, have
lost a great deal of money. Some have
withdrawn from the field for the good
of the country generally, and the cry
has been that the business has been
unprofitable and that the rates should
be raised. I do not believe in that. The
higher you raise the rates the more
people are going to reduce their insur-
ance and you lose the best people, and
as rates get higher and higher you are
insuring the poorer class of business.
You can keep your rates up part way,
but the raising of rates causes reduc-
tion of insurance.

We write the policy in the hope that
the losses will be less than the premi-
ums. A mutual company writing com-
pensation insurance looks upon it as
a field in which through cooperative ef-
fort losses can be prevented and money
saved to its policyholders. In the auto-
mobile field we have an even more dif-
ficult problem. We know that in the
operation of a fleet of cars we can re-
duce the losses. We can control the
type of person hired to drive the cars:
we can subject him to rigid restriction;
we can even examine him physically;
we can show a reduction of about forty
to fifty per cent. and sometimes more,
and can reduce the rate for owners of
all other fleets. Our problem has been
to do something for the individual car
driver, You know some drivers are
better than others, and it is possible
you might be rather surprised if you
yourself discovered you were a bad
risk. There is nothing immoral or bad
about it. It might be you have not the
quick reaction to situations that makes
you a careful and cautious driver. The
problem with individual car owners is
simply this, everybody has a right to
Own a car, apparently everybody has
a right to drive a car, and it is difficult
to get it home to the individual car
driver and owner the fact that he him-
self has something to do with his
losses. So the automobile insurance
business has been largely a matter of
taking in money and paying out losses,
and hoping the premiums received will
exceed the losses.

This is a random approach to what
I want to say. I believe the advantage
of mutual insurance is to really do
something for the policyholder other
than to act as a financial institution.
I know great things have been achieved
by the fire insurance companies, and I
know great things have been achieved
by the companies that are willing to
go out and do something. I believe

equally great things can be done in the
automobile insurance field when the
companies can get across to their own
policyholders this simple fact, that a
mutual insurance company is a cooper-
ative undertaking where a group of
buyers of insurance each has an inter-
est in the results of that companys
operations and each believes he, as an
individual, has something to do with
reducing losses. I believe the job of
mutual insurance is only half done at
this time. I have been stumped for a
long while trying to find out how, as
a mutual insurance company, we could
make. an approach to the automobile
owner that would get him to see that
he was a party in interest; that he was
just as much interested in his auto-
mobile insurance company as the man
who buys fire insurance, There is
something altogether too impersonal
between the buyer of automobile insur-
ance and the company and I believe if
mutual insurance is to continue to pros-
per it must recognize that it must do
something to prevent losses as well as
pay losses.

We are confronted at the
time with a great drive for social in-
surance. I present no case as to the
merits or demerits of the social insur-
ance program. I do believe, however,
that just as in the organization of the
fire companies the prevention of fires
comes first that the primary desire is to
prevent unemployment, and_ unless
whatever scheme is developed encour-
ages the efforts of the employer and
the employee to prevent unemploy-
ment, I am very much afraid that the

present

April 10, 1935

unemployment scheme will prove a
curse rather than a benefit. We should
emphasize to the employer and to the
employe, as with every other form of
insurance, that preventing losses is ne-
cessary in order that we may go safely
ahead.

In this drive for social insurance it
is possible that some of the private
insurance business may be taken over
by the states and the federal govern-
ment. Too many advocates of social
insurance are not so much interested
in the insurance as they are in the op-
portunity to take over the insurance
business, I believe the one thing mu-
tual insurance has to offer, a thing
which can never be duplicated by state
enterprise, is the thing it gets through
cooperation of its policyholders in the
prevention of loss. A state insurance
scheme ignores completely that part
of the insurance It recog-
nizes that the state can only effectually
collect money, and in some cases pre-
vent losses, but it does not recognize
the prevention of losses as a primary
function. If our companies are to have

business.

a permanent place in the scheme of
things it will be because we have taken
advantage of this cooperative scheme,
something that cannot be duplicated in
any other way.

I believe the time has
we should recognize that unless we as
insurance companies, speaking for our
policyholders, can get this interest of
the policyholder in his company we
have not any business in the insurance
field. Have we a place in writing au-

(Continued on page 18)

come when

 

 

 

Fremont,

MUTUAL

DON TINSURE....

FIRE or WIND
UNTIL YOU HAVE CONSULTED US

e
SOUND PROTECTION AT A SAVING

MICHIGAN BANKERS & MERCHANTS
MUTUAL FIRE INSURANCE CO.

Wm. N. Senf, Sec’y
SERVICE anv EFFICIENCY

Michigan

 

 

 

 

CALUMET .. ,

 

Finnish Mutual Fire Insurance Company of Calumet, Mich.,
has paid losses promptly and fully — have led the way in
fire prevention — have consistently returned annual savings
to policyholders. There is available to you through Finnish
Mutual Fire Insurance Co., all the traditional advantages of
the mutual plan of frre insurance — safety, service and sav-
ings. Get the facts. They speak for themselves.

CROs

Finnish Mutual Fire Insurance Company

MICHIGAN

 

 

 

 

 

April 10, 1935

MICHIGAN TRADESMAN

 

 

 

 

 

 

Open Letter To
Reverend Father Charles E. Coughlin.

Battle Creek, March 2, 1935.
Reverend Father Charles E. Coughlin,
Royal Oak, Michigan.

My dear Father Coughlin:—This letter is not from a “fly-by-night”
or a “radical” but I do want to tell you where I think you are all wrong
on a vital thing to the American people and everyone associated with
you in the National Union for Social Justice,

By way of introduction of myself I happen to be President of the
Michigan Retail Dry Goods Association and one of the founders and a
member of the board of directors of the Federated Merchants Asso-
ciation of Michigan, an independent merchants organization, and having
a great interest in the National Union for Social Justice and desirous of
showing you how to increase that membership by hundreds of thou-
sands prompted me to write this letter to you.

First, I want you to know that there is never a Sunday but what I
listen to you over the radio. I agree with you on almost everything
you have said. Naturally there are some exceptions, but particularly
I agree with you on what you have said relative to the bankers and the
international bankers and other contributing. factors to the present day
five year old depression. I think that 95 per cent of the independent
merchants of America will agree with you on that—but, Father Cough-
lin, why not tell the whole story? You have only told the half of it
when you stop where you were up to Sunday, February 24, and every
Sunday I am one of probably hundreds of thousands who are patiently
waiting the Sunday to come when you will come out with the remainder
of the story to complete the picture as to the causes of the present day
depression in America.

Here’s The Part You Have Neglected

I am an independent merchant and through my various state asso-
ciations represent approximately thirty thousand independent mer-
chants in Michigan, and can prove everything I say relative to the
chain store menace in America to-day and it is time someone saw the
light and exposed these pirates and parasites who live on the commun-
ity and not in it in which they do business,

I have been in the retail business in Battle Creek for twenty years
and during that time I have seen a great change take place in our
local community, then made up of independent retail merchants,

I saw the ford automobile come along and saw it to be the means
of transforming our roads of slush and mud into hard surface roads. I
saw farmers buying fords by the hundreds; I saw these same farmers
get into their flivvers and drive to town over a hard surfaced road and
go to the independent merchant of their choice and make their pur-
chases and when this time arrived I saw the business of their “old
source of supply,” the mail order house, fade away, and so the mail
order houses chose to bring their business to the neighborhood nearby
where they had served the people so long by mail; then

Presto! A great movement in the retail field took place. Independ-
ent merchants all over America were gypped out of their own business
by the money pirates on Wall street, yet even Father Coughlin hasn’t
the intestinal stamina to get up and fight an American menace greater
than any other one thing as a contributing factor to the continuance of
the present day depression.

I think we will all agree that A. Mitchell Palmer, who was Attorney
General during President Wilson’s administration, should be an author-
ity, especially after making an exhaustive investigation, and the follow-
ing is a part of an exhaustive report to the present administration by A.
Mitchell Palmer during the period of the much-talked-of McLeod bill,
which was talked of during the last Congress,

Quote: “The main complaint of the money system in force which
really caused the enactment of the Federal Reserve Act was that all
the money of the country was drawn to New York and other already
overly financed centers.

“Now the bankers of New York, whatever you may call them, have
never closed their eyes to their own interest. They took advantage of
a new economic tendency in America, namely, the spread of the chain
store merchandising system throughout the country.

“The tremendous drain on the cash of the people located in the
country banks made it much harder for the banks to remain in a con-
dition where they could stand a strain, due to the fact in the mean-
time they had been urged, if not compelled, by Washington as repre-
sented by the law and the administration of the law, to invest their
money in so-called secondary reserves and in listed securities.

“When this enormous influx of capital got to New York from the
merchandising system it began to be used in the stock market to help
boost prices of stocks and bonds. The country banker thought he was
sitting on top of the world, but, of course, a smash had to come.

“Now, if the country banker, and I speak of the bankers West of
the Hudson River, had been let alone in his method of serving the com-
munity, and if the business of the chain merchandising system had not
come along, for which the Government was not responsible—although
I think it could easily have been possible to work out a plan whereby
all of that money would not go to New York, just as the Federal re-
serve system was supposed to have done—if he had been let alone the
banks would not have been in the jam in which they found themselves
in the last four or five years, without money to pay their depositors.”

These chain stores claim through mass purchasing and mass distri-
bution to deliver merchandise to the American public at a lower price
than through the channels of the independent merchant distributing
system. Now for argument’s sake—they don’t—suppose they do.

What Price Economy?

To-day in our own store, where we used to have forty to fifty trav-
eling men calling on us, there is one. To-day the hotels in all towns
like Battle Creek are losing money because there are no traveling men.
Hundreds of thousands of traveling men have lost their jobs on account
of the chain stores. They do not need traveling men, Their bench
manager, sitting at his fine desk in New York, buys the merchandise for
their stores and I could tell you the procedure of the buying, but it
would be too long a story, but the economic loss of these traveling
men’s jobs, their expenses, salaries, etc., runs into billions of dollars.
Now thousands of them are on relief. I could go on and tell you the loss
to railroads, etc., but the story is too long. Yet too many traveling men
leave their money with the chains.

Since 1923 billions of dollars’ worth of hotels have been built all
over America and to-day 85 per cent of these new hotels are in the
hands of receivers or their bonds are in default, because there were
no traveling men to patronize them on account of the chain store.

What Price Economy?

I could tell you the low wages they pay, the long hours of employ-
ment, the NRA violations by them, and as chairman of the local Com-
pliance Board, how they look at me and tell me to “Go take a jump
in the lake,” and literally I have to do it, because the state board has
failed to settle a single complaint and they will not allow me or our
board authority to put these pirates in their place.

I could tell you about the taxes they do not pay and therefore make
the taxes higher on every other citizen.

I could tell you how no printer in towns where they do business
gets any of their business, because their circulars, etc., are all canned
in one town and shipped to each store, thereby depriving that town
of any of their money for wages, materials, or anything else.

I could tell you how the chain stores coerce the newspapers in our
cities and towns to refrain from telling the truth about this menace.

Exaggerated reports are made of their being able to take the output
of factories, etc. I could tell you how this is done and the starvation
wages that that factory has to pay its employes in order to make the
merchandise at the low price insisted upon by the chain making the
contract. : :

I could tell you how little they pay into the community chest in the
various towns in which they do business. :

I could tell you the number of billions of dollars that are shipped
to Wall street bankers every year, and the amount is astounding and is
proof of the fact that this is one of the underlying causes of present day
conditions.

I can give you any and all information you want, but I dare say
that you yourself are as familiar if not more so than

At any rate, Father Coughlin, I appeal to you in behalf of hundreds
of thousands of Independent merchants all over America and thousands
of towns from coast to coast who have had their cash and business
taken from them by these pirates, to show your patriotism to your own
town, your state, and the Nation and help to get back into American
business that old individual initiative which has built our towns, our
schools, our churches, and that put America at the top rank of the fore-
most countries of the world. :

God pity you and me, Father Coughlin, and all the remainder of the
people of America if the time ever comes when the finances of Amer-
ica are controlled by one or two and the retail distribution. of merchan-
dise is in the hands of a few. When that day comes Gf it ever does)
then the work of the money changers will show to their best, and it will
be too bad the way we will all be gouged.

Won’t you please acknowledge receipt and rest assured you can
plan on any information you want along this line from me?

JOS. C. GRANT.

 

 

 

 

 

 

PRICE FIXING ACTION

Although successful in one of its
major cases, the recovery administra-
tion suffered another set-back last week
through the proposed anti-trust pro-
ceedings against fire-hose manufactur-
ers for price-fixing. A Federal Trade
Commission investigator recommended
such action after describing price in-
creases of 100 to 150 per cent. which
followed establishment of the code and
the rigid uniform bids made on city
contracts.

There is little doubt that the indus-
trial field is honeycombed with such
practices. They were common in the
years before the Recovery Act and
when enforcement of the anti-trust laws
had been permitted to languish. The
excuse is made that “open price filing”
does not mean price-fixing per se, and
yet it always seems to tend strongly in
thatt direction. Competition may force
uniform prices, but there is usually
some seller who would find a way to
name a lower figure if he was not a
subscriber to a “gentlemen’s agree-
ment.”

Percy S. Straus, president of R. H. -

Macy & Co., Inc., in presenting his re-
port to stockholders last week, took
occasion to score this evi! of the codes.
Fair trade provisions, he said, in many
cases are patently, if not frankly, in-
tended to curb and often eliminate
competition. :

“If prices be raised,” he added, “it
is a self-evident result that sales of
units will be retarded. This in turn
means that fewer units will be pro-
duced. Lower production spells in-
creased unemployment. The down-
ward spiral will again start. The basic
purpose of the National Industrial Re-
covery Act, to decrease uriemployment,
will have been destroyed.”

 

MERCANTILE CO-OPERATION

With indications that the 1934 sales
total of $365,000,000 will be substanti-
ally exceeded this year, the growth in
volume, merchandising importance and
“price dominance” of consumer co-
operatives in this country is attracting
an increasing amount of attention in
retail circles.

Based on total retail sales in this
country last year of approximately $30,-
000, 000,000, the business done by the
co-operatives represents but 1.2 per
cent. The potentialities for increase,
however, are indicated by the fact that
in Great Britain, the birthplace of the
original Rochdale movement, about 12
per cent. of the total retail trade is done
by co-operatives and about 40 per cent.
in Sweden and other Scandinavian
countries where the co-operative con-
sumer idea has taken firm hold.

Estimates are that the 6,600 co-oper-
ative societies here effected $30,000,000
in “surplus savings” for their 1,800,000
member customers last year, according
to E, R. Bowen, general secretary of
the Co-operative League of the U.S.A.,
with headquarters in New York City.
The league is the National union of
“co-ops,” having 1,450 member socie-
ties with a total of 500,000 individual
members, doing a business of nearly
$100,000,000 annually.

While attention has largely centered
on the large business done by about

MICHIGAN

1,500 oil and petroleum product con-
sumer co-operatives in the Middle
West, the increasing range of the co-
operative movement is indicated by
figures showing that there are 2,100
banking groups, 1,600 farmers’ supply
co-operatives, 500 societies with retail
stores and about 900 other groups
maintaining co-operative restaurants,
bakeries, milk supply, insurance, tele-
phone service, medical care, electrical
supply and other services,

The trend of expansion is indicated
by the statement that the Consumers
Co-operative Association (formerly the
Union Oil Co-operative), with head-
quarters in North Kansas City, Mo.,
has set up a five-year plan of progress
for the co-operative movement of the
Central West, which calls for the addi-
tion of 227 co-operative organizations
before Jan. 1, 1940, in order to bring the
total membership in the association in
that area to 170,000. The plan is being
supplemented by a five-year education-
al plan to include membership, employe
and public education in the history,
principles and methods of the co-
operative movement.

Another illustration is that the Cen-
tral Co-operative Wholesale, or mer-
chandise supply source, owned and
operated by 101 co-operative retail
stores in Minnesota, Wisconsin and
Northern Michigan, will dedicate a
$100,000 headquarters in Superior, Wis.,
Saturday of this week. This is a mod-
ern warehouse and office building with
122,000 square feet of space and facili-
ties for loading or unloading six freight
cars and ten trucks simultaneously.
This wholesale organization did a busi-
ness of more than $1,790,000 last year,
an increase of $433,000.

 

 

DRY GOODS CONDITIONS

Approaching the pre-Easter peak, re-
tail trade spurted ahead last week in a
way deemed quite satisfactory. Reports
from various sections of the country
indicated that increases were running
20 to 25 per cent. ahead of last year. In
this area results were somewhat spotty,
but the gain was put at about 10 per cent
Weather conditions here  militated
against large volume in the apparel
lines, but, on the other hand, home
furnishing sales were better than ex-
pected,

Sales comparisons for last month
disclosed various tendencies. Thus, the
largest mail order chain company re-
ported an increase of almost 30 per
cent. over the same period last year,
while a large fixed-price chain organi-
zation sustained a decrease of 15 per
cent. Increases and decreases. were
sprinkled in between these results.

Trade figures continue to show the
South leading in sales increases, Spot-
tier reports have been coming recently
from Western points, while in the East
there is the lag which has character-
ized this territory for some months,

Wholesale merchandise markets have
been more active. Under the rush of
reorders which has followed retail
gains, deliveries have tightened on a
number of Easter items. Apparel manu-
facturers are now. introducing new
price ranges for May promotions. Dry
goods jobbers renewed their buying

for the first time in about two months,

TRADESMAN

feeling that prices had reached more
attractive levels. Their retail custom-
ers were also more active.

NRA TO PRESS CASE

In its decision to press the Schechter
poultry case to a conclusion in the
United States Supreme Court the Re-
covery Administration may retrieve
some of the ground it has undoubtedly
lost in dropping its appeal of the Bel-
cher lumber issue. A good deal of de-
moralization has followed the latter ac-
tion and in many quarters business men
are proceeding on the theory that the
Recovery Act may be scrapped except
for the labor provisions.

In explaining its move in the lumber
case the administration admitted that,
in delegating power over production
and prices to the Code Authority, the
government occupied an untenable po-
sition and in view of the “hot oil” de-
cision could not hope for a favorable
ruling from the highest court. Further-
more, there was no detailed evidence
or testimony at hand on which to rush
the case through.

The Schechter appeal, on the other
hand, will follow a favorable decision
of the Circuit Court of Appeals for
this district on all but the minimum-
wage and maximum-hour provisions of
the code. Mr. Richberg descfibed it as
the most important judicial decision
rendered on the NRA, Complete testi-
mony is available and the case will
come before the May term of the
United States Supreme Court.

“Until the Supreme Court has ruled,”
Mr. Richberg said, “this opinion of the
Circuit Court will be accepted as the
most authoritative statement of the
law which is, in brief, that the National
Industrial Recovery Act and its ad-
ministration are fundamentally consti-
tutional.”

 

 

 

INDUSTRIAL INCREASES

In the absence of major develop-
ments at home, except for passage of
the work relief bill, the foreign situa-
tion continued to hold first place in the
consideration of business interests dur-
ing the week. The war scare seemed
to subside a little and no armament
supply orders were reported as received
here, although inquiries were numer-
ous. Holland and Switzerland appear-
ed to be moving toward the devalua-
tion action taken by Belgium.

A summary of business conditions in
leading cities issued by the Depart-
ment of Commerce indicated increased
activity and employment in leading
manufacturing centers. Trade was re-
ported as “fairly satisfactory,” the in-
formation having been gathered ahead
of the current upturn. Labor condi-
tions were pronounced unsettled in
Cleveland and on the Pacific Coast.

Reflecting the tendency toward
slackening, the business index is un-
changed for the latest week. Chiefly
due to the rise in railroad carloadings,
the declines in four of the other com-

ponents were offset. Automobile out- -

put was higher and, apparently, is mov-
ing in line with increased sales.

Of interest in foreign trade quarters
was the proclamation of the Belgian
reciprocal tariff treaty by President
Roosevelt and his division of countries
which will benefit -in varying degrees

 

April 10, 1935

from it. The treaty becomes effective
May 1 and those countries which have
been discriminating through tariff ad-
vances, quotas, etc., have been warned
that the United States will be forced
to. retaliate.

 

RETAIL LABOR BUREAU

Formation of a Bureau of Employe
Relations was announced during the
week by the National Retail Dry Goods
Association. The bureau will collect
and distribute information designed to
promote mutually beneficial relation-
ships between store management and
store employes. Data will be issued
under two classifications—government
activities and internal store operations.

This represented the first move of
the retail stores of the country to deal
with their labor problems in a con-
structive way. The Retailers National
Council, comprising sixteen retail or-
ganizations, has gone on record, how-
ever, as opposing the Wagner bill,

It is the purpose of the relations
bureau to present unbiased reports to
its members, endeavoring to keep them
solely factual in character, according
to Channing E. Sweitzer, managing di-
rector of the parent organization. He
explained that future bulletins wil]
make special efforts to point out to
members possible sources of friction
and employe dissatisfaction which
should be corrected in order to promote
more harmonious relationships.

This field should prove a wide one
for the bureau to cultivate inasmuch
as the depression has imposed extra
heavy burdens on retail workers when
conditions even in prosperous days
were not so favorable in many cases.
Since the personnel side of many stores
continues their weakest operating link,
it is more than likely that the bureau
may return real profits to the member-
ship,

SEES

 

Bad will be the day for every man
when he becomes absolutely contented
with the life that he is living, with the
thoughts that he is thinking, with the
deeds that he is doing; when there is
is not forever beating at the doors of
his soul some great desire to do some-
thing larger, which he .knows that he
was meant and made to do because he
is still, in spite of all, the child of
God.—Phillips Brooks,

—_—_—_—_

If you succeed in life, you must do
it in spite of the efforts of others to
pull you down. There is nothing in the
idea that people are willing to help
those who help themselves. People
are willing to help a man who can’t
help himself, but as soon asa man is
able to help himself, and does it, they
join in making his fife as uncomfortable
as possible.

ee

No one has success until he has the
abounding life. This is made up of
the many-fold activity of energy, en-
thusiasm and gladness. It is to spring
to meet the day with a thrill at being
alive. It is to go forth to meet the
morning in an ecstacy of joy. It is to
realize the oneness of humanity in true
spiritual sympathy —Lillian Whiting.

—canencenenmaiaetae

 

 

Your sole contribution to the sum of
things is yourself,

April 16, 1935

OUT AROUND

 

Things Seen and Heard on a Week
End Trip

Last Saturday found us headed for
Ailegan, where there were so many
automobiles parked in the business dis-
trict that I had to leave my car several
blocks distant from the down town sec-
tion.

At Cutlerville I discovered a new
grocery store on the East side of the
street. It is conducted by the younger
generation of the Andringa family,
which is a pretty good indication it will
be successful,

At Wayland cards were up in all the
stores announcing the centennial cele-
bration of the founding of the town
later in the year. Grocery purchases
of 25 cents at the stores entitle the
buyer to a ticket participating in a
raffle for an automobile.

 

At Martin I was very sorry to learn
of the continued illness of Freeman G.
Hall, Mrs. Hall expects to see him im-
proved in health and strength as soon
as warm weather approaches.

 

As indicated above business was cer-
tainly in evidence at Allegan. It seemed
like the return to old times, when AI-
legan enjoyed the reputation of being
trading centers in

one of the best

Michigan.

 

At Hopkins I found C, Elmer Wol-
finger, at his post of duty as a pharma-
cist for forty-six consecutive years.
Few druggists enjoy such an enviable
record as this young 75 year old gen-
tleman. He offers his stock for sale
and wiil probably find a purchaser as
business improves. I shall be sorry to
part company with a merchant who so
wonderfully dignifies his calling, I have
visited him every year for nearly half
a century. I recall that on the occa-
sion of my first call, and before he had
ascertained my occupation, he asked
me if I was the new Methodist preach-
er who had been assigned to Hopkins.

 

I met a similar experience at Rock-
ford about twenty years ago. My
mother had always told me that in
buying poultry I should always ask for
yellow legged fowls. En route home
from some towns North on the G. R.
& I., I stopped at a market in Rock-
ford which had _ recently changed
hands. The newcomer did not happen
to know me. I asked the man behind
the counter if he had any yellow
legged chickens, His face broadened
into a smile of large proportions as he
replied: “You must be the new Meth-

odist preacher.”

 

These are the only times I have ever
been mistaken for a preacher. I was
once relating these circumstances to a
friend, when he remarked: “If I was
out shooting preachers I would never
draw a bead on you.”

 

At Byron Center I found Henry
Geukes had transferred his grocery
stock to Harkema & Potter. He still
retains his meat market, located in the

MICHIGAN TRADESMAN

store next door to the grocery stock.
Incidentally, he mentioned that he had
transferred his insurance policy on the
grocery stock to the purchasers.

 

The next man I met on the street
was L. A. Winchester, who is one of
the most industrious fire insurance
solicitors I have ever known. He re-
sides on a beautiful farm about three
miles from Byron Center, but the
transfer of the insurance policy had
never been reported to him, although it
was written by his company. If the
new grocers had burned out any time
prior to last Saturday they would have
found their policy null and void, be-
cause they had not completed their
full duty in having the change of own-
ership recorded by the company or re-
ported to its energetic representative.
I congratulate the new merchants that
they were so lucky that they did not
have to face such a disaster. I am
glad I was able to do them a good
turn before the fire demon happened
along,

 

The recent disgraceful occurrence at
Ann Arbor, where a thousand or more
students took an oath not to support
the Government in the event of the
United States becoming involved in
war, reminds me of the experience Cal-
vin College had with her pro-German
professors, who had espoused the
cause of the kaiser without making any
impression on the students. The lat-
ter noted that Calvin College was the
only educational institution in the city
which did not float the stars and stripes
on the college grounds. A committee
was appointed to bring the omission to
the attention of President Rooks. The
latter stated that he dare not display
the flag because it “would give offense
to our pro-German professors.” Before
the day was over President Rooks was
presented with a statement signed by
every student to the effect that there
would be no students in the college the
next day unless the American flag was
in evidence, This brought the Presi-
dent to time. I am naturally wonder-
ing if any of the professors who ob-
jected to the display of the flag are
still in the employ of the college. If
they are, this would be a good time to
make some changes before Germany
precipitates another war.

I consider the action of the college
boys at Ann Arbor one of the most
disgraceful circumstances which has
ever happened in Michigan. I hope
President Ruthven and his associates
show their disapproval of the action
and their abhorrence of ‘the attitude
assumed by the students in the most
emphatic manner as the result of the

teaching of red professors who receive

their political views from Moscow.

 

The social importance of good sales-
manship can be pointed out very well
by showing the failures of salespeople
of the past generation. As one goes
through homes and notes the incon-
gruous furnishings, lacking both in art
and in usefulness, one cannot help but
think of the wasted opportunity of
salesmen to point out to purchasers
how—and generally without additional

expense—they might have improved
their homes. Much of the wastes of
American cookery in the towns and
cities could be eliminated by a word
of advice given by skilled grocers’
salesmen now and then. It is said by
shoemen that at least 75 per cent. of
adults have troubles with their feet—
corns, bunions, ingrowing toenails,
broken down arches and so on. Most
of these troubles are directly traceable
to poor shoe fitting; in other words,
poor shoe salesmanship. Much of the
waste, inefficiency and even suffering,
due to badly furnished homes, poor
clothing, badly fitted garments and
shoes, wrongly selected foods, and so
forth,are chargeable to a very large
extent to bad retail salesmanship. One
should not overlook the responsibility
of the consumer for being in the plight
he is often in, but the work of the re-
tailer and his salespeople as purchasing
and distributing agents for the com-
munity might well include such educa-
tion of the consumer in the use of ma-
terials as the retailer and his salesmen
are best fitted to give. There is un-
bounded opportunity for progress
along these lines.

 

It is not to be inferred that because
of the great social services the sales-
men perform and the still greater ones
that there are opportunities for, that
there are no evils connected with sell-
ing. There can be no doubt that many
people are led to place too high estima-
tion of value upon certain goods that
common sense would dictate should be
placed in a subordinate order. But
purchases made by consumers are
largely dictated by custom, and the
ultimate satisfaction derived from the
purchase must determine its value in
comparison with other possible pur-
chases and the wisdom of the purchase.
If its use results in comparatively lit-
tle satisfaction, then we may say that
the purchase was unwise; otherwise,
not. Many a purchaser has been called
a fool by his acquaintances for invest-
ing in a new contrivance which ulti-
mately brought him great results, and
many an unwise purchase has been
made by consumers where no sales-
man’s persuasion had anything to do
with it whatever. It is likely that no
more people have been deluded into
buying things they did not need, and
could not get full value from, than have
been deluded into voting the wrong
ticket and for the wrong men in poli-
tics or into taking any other unwise
individual or social action. Evils in
other lines do not excuse evils in sell-
ing, but an understanding of the gen-
eral prevalence of such things causes
one to take a broader view of the mat-

ter. One of the main results to be

hoped for from a thorough system of
educating salespeople for their work
is a clearer and keener conscience upon
this point. As a further remedy the
practice now followed by many stores
of exchanging goods freely or of re-
funding the purchase price if custom-
ers are not satished with the goods,
offers almost a complete remedy.

 

The great evils frequently associated
with salesmanship are dishonesty and
misrepresentation. If goods are de-

en

9

clared to possess qualities which they
do not possess, and which the customer
cannot safely pass judgment upon, a
great wrong is perpetrated. Under such
circumstances the customer buys,
thinking that he is receiving what he
is really not getting at all, Much of
this dishonesty appeared in the old
time “puffing” of goods, horse_traders’
bragging and merchants’ higgling.
Much of it has survived, though in de-
creasing proportions, down to the pres-
ent day. The attempt is now under
way to purge advertising of this fault
and the next step is to hold salespeople
equally responsible for every state-
ment they make.

 

A most insidious form of dishonesty
in selling is that committed by manu-
facturers who adulterate or misbrand
their products. Retail salesmen may
be and are, in many cases, as helpless
before this form of dishonesty as the
customers themselves.

Nothing but close public supervision
and regulation will eliminate such
forms of dishonesty. Opponents of
public interference in business must
bear in mind that rules are necessary
in all situations where people come
together, whether it be a game or a
public assembly. Regulation supplies
the rules under which business must
be conducted. Its purpose is to pro-
vide fair play to all concerned.

 

The factors of successful salesman-
ship are the salesperson’s knowledge,
experience, attitude towards the work
and personality, The knowledge re-
ferred to is that which applies directly
to the work of the retail store—knowl-
edge of the qualities and uses of the
goods sold and the ability to describe
them properly to prospective custom-
ers; knowledge of people, their traits
and ways of thinking, their ways of
using goods, their methods of arriving
at an appreciation of values, their
standards of living, their consumption
habits and customs; knowledge of the
store, its plans and policies; and of its
stock, so that no time need be wasted
in locating the goods wanted when
serving a customer. Experience is
needed to give deftness in handling and
apply these forms of knowledge.

 

The attitude towards the work is
highly important, The salesperson’s
constant contact with the customer and
the ultimate relationship between the
goods offered and the salesperson in
the customer’s mind, make it highly
imperative that the salesperson pre-
sent a mental attitude that is favor-
able to salesmaking. What this atti-

‘tude must be is somewhat difficult to

define except in most general terms.
It involves a liking for the work, a
liking for people and human nature of
all kinds, an optimistic view of life
and its problems, enthusiasm and am-
bition. The salesman must feel, not
make-believe, that he has a great work
to perform, that he is one of the luck-
iest of mortals to have the opportunity,
and that every person who approaches
his counter is his possible friend. Lik-
ing for the work and a feeling of

(Continued on page 23)

 

 

 

MICHIGAN TRADESMAN

 

April 10, 1935

 

FINANCIAL |

Too Many Unsound Restrictive Meas-
ures

 

A somewhat more optimistic attitude
seems to be present with respect to
business. Motor production continues
at high rate while decline in steel activ-
ity is less pronounced. Retail sales
continue fair. Labor troubles appear
less dangerous taking the various af-
fected industries as a whole. Neverthe-
less, too much optimism is hardly log-
ical for the near term business outlook.
The government is still pushing for-
ward new means of interfering with the
economic processes. Although the Re-
lief Bill has been passed, its beneficial
effect on business will likely be slow
in being felt. Probably the large scale
refunding of high coupon issues in the
bond market may be the factor doing
much to eliminate the jittery attitude.

Of course, the legislative picture re-
mains confusing, even though the re-
lief bill is now out of the way. Con-
gress is definitely more questioning
with respect to new legislation so that
it can hardly offer any other type of
situation even though this development
should be looked upon with favor.
Moreover, the administration’s refusal
to cary one NRA case to the Supreme
Court and then the selection of an-
other case to be subjected to such a
decision after widespread criticism,
tended to give the impression that there
was an attempt to circumvent the con-
stitution, This development along with
the new NRA bill, which many claim
is little clearer than the original, tends
to leave business in a skeptical atti-
tude even though it is generally be-
lieved that new NRA legislation will be
tame compared with the old. The cot-
ton price situation and evidence of con-
sumer resistance to higher prices of
agricultural products presents a ques-
tion as to the future of the AAA. The
relief bill, containing a feature whereby
agricultural benefits might become a
subsidy rather than self-supporting
through processing taxes, further sug-
gests the weakness of the AAA’s posi-
tion. Encouraging features of these
temporary confusing developments are
the evidence of the pressure which eco-
nomic forces eventually bring upon un-
sound restrictive measures.

J. H. Petter.

Proceedings of the Grand Rapids
Bankruptcy Court

March 28. On this day the reference.
and adjudication in the matter of Russell

haffay, bankrupt No. 5861, were re-
ceived. The schedules have been ordered
filed. Upon receipt of same the assets
and liabilities will be made known.

Marck 28. On this day the reference.
and adjudeation in the matter of Frank
E. Sayles and Lena M. Sayles, bankrupts
No. 6028. were received. The schedules
have been ordered filed. Upon receipt of
same, the ae and liabilities will be

know

March 28 23. “On: this day the schedules,
eee. and adjudication in the matter
of Arthur J. Toogood, bankrupt No. 6031,
were received. The schedules show total
assets of $8,510 (of which $550 is claimed
exempt), and total liabilities of $10,271.03.
listing the following creditors:
County Treasurer. Grand Haven$ 408.00
County Treasurer, White Cloud__ 309.58
Jennie Lane. Big Rapids; Ruth F.

Norton, Big Rapids; and Harlie

J. Lane, Stanwood -_---------- be _
Big Rapids Savings Bank___---
international Harvester Co.,. G. R. 169.00

J. B. Pettie. Morley______-______- 15
Kalamazoo Stove Co.. Kalamazoo 160.00
Citzens State Bank, Big Rapids__ 230.00

Peoples Savings Bank, Coopersville 70.00

ok er
Adana Hardware. White Cloud__ 75.00

Borick Brothers. Big Rapids_--- 22.50
Dr. Glenn Grieves, Big Rapids__ 24.00
Brindle Hardware, Big Rapds_-__ 17.50
Ed Peterson, Woodville____._--_- 37.50
Henry Fox, Fremont____---__--- 70.00

Frst National Bank, Reed City__ 220. 00
Big Rapids Farmers ‘Coop. Elevator 20.95

arch 26. On ths day the reference,
and adjudication in the matter of George
Gotham and Daisy M. Gotham, bank-
rupts No. 6054, were received. The sched-
ules have been ordered filed. Upon re-
ceipt of same the assets and liabilties
will be made known

In the matter of Willam E, DeGraw,
bankrupt No. 5985. The first meeting of
creditors has been called for April 18.

In the matter of Elijah L. Green, bank-
rupt No. 6168. The first meeting of cred-
itors has been called for April 16.

In the matter of Roy Young, bankrupt
No, 6148, he first meetng of creditors
has been called for Aprl 16.

In the matter of Frank M. Buzzell,
bankrupt No. 6142, The first meeting of
creditors has been called for April 15.

In the matter of John Elwell, bank-
rupt No. 6116. The first meeting of cred-
itors has been called for April 15.

In the matter of John Bolema, bank-
rupt No. 6143. The first meeting of cred-
itfiors has been called for April 15.

In the matter of Ford Blake Fuel Co.,
Inc., bankrupt No. 5761. The sale of
accounts receivable will be held at the
office of the Referee, 845 Michigan Trust
Bldg.. Grand Rapids. on April 15. The
accounts oT. sale aggregate approxim-.
ately $5,362.4

April 1. oh this day the schedules,
reference, and adjudication in the mat-
ter of Mid-West Securities Corp., bank-
rupt No. 6171, were received. The sched-
ules show total assets of $19,845.16. and
total liabilities of $127,740.47, listing the
following creditors:

Collector of Internal Revenue,

POET feared $4,927.52
F. V. Smth, Grand Rapids (city

treasuben)) 222 eee 819.04
G. R. Savings Bank, Willam R.

McCaslin, Receiver 993.91
Detroit Savings Bank, Detroit____10,000.00
American Home Security Bank,

MR ee es 30.000.00
R. E. Clark, Grand Rapids______ 750.00

April 2, On this day the schedules, ref-
erence, and adjudicaton in the matter of
Wells Smith and Harry Ladner, ndivid-
ually and as co-partners doing business
under the name and style of Smith &
Ladner, bankrupts No. 6172. were receiv-
ed. The bankrupts operated a hardware
store at Reed City. The partnership
schedules show total assets $4,445.47, and
total liablities of $7,242.40, listing the fol_
lowing the following creditors:

Partnership Debts

City Treasurer, Reed City________ 56.00
County Treasurer, Reed Cty______ 151.00
Fulkerson Bros., Puxico, Mo.____ 33.50
B. J. Ford Co.. Wyandotte pea 36.81
Flint & Walling Mfg. Co.

Kendalivitle: 2 ee 19.71
Greenville Hdwe. Co., Greenville__ 24.25
G. R. Paint & Varnish Co., G. R. 10.090

Hartwell Bros.. Memphis, Tenn.__ 58.31
Lish Mfg. Co.. Canadaigua, N. Y.
Edw. Katzinger es

Chicago____ 5.50
Morley Bros., G.

 

 

 

MN A 3.04
Moose ens ating Co., West La-

fayette. Ohio 2 15.00
Jno. Sevens & Co., G. R.__ 3.35
Judson Hdwe. Co., Big Ra 23.54
Deshler Broom Co.. Deshler, Neb. 15.00
Osceola County Herald. Reeed City 56.52
Western Oil & Turpentine Co.,

MGR ee ee ea a 5.9
Yeaky Scripp Co., G, R.___-__ 50.00
H. Behren Mfg. Co., ee 8.00
Safe Padlock Co., Lancaster, Pa, 14.50
H. Leonard Sons & Co., G. R.___ 12.00
Baer Bros.. New York_________ 21.40
Buhls Sons & Co.. Detroit______ 233.26
Ohio Plate Glass Co.. Toledo____ 10.00
Oho Cultivator Co., Bellevue____ 13.50
Perfection Stove Co.. Dtroit______ 60.00

binson Rochester Co., fee,

New Werk, 26 co re 10.00
Rimstra Sale Co., Sturgis__ 10.00
Richard Mfg. Co.. R 2.32
Starr Stoneware Co.. oe: O. 24.84
Toledo Plate Glass Co., G. R.____ 100.00

Union Fork & Hay Co.. Chee 5.47
we Bend =e Co., West

Seat Ne neue spare 24.23

Wactnehona. ‘Electric Light Co.,
Se Sas Mage aa ae 86.25
Gilbert Bennett Mfg. Co.. CHiere 10.00
Martin Senour Co., Chicago______ 8.7
Mich. Ladder Co., Wostantl Mich. 14.02
Toledo Metal Wheel Co., a 20.48
Mich, Hardware Co., G. R.______ 3,363.45
First Nat’l Bank, Reed a 1,483.30
Reed City National Bank______ 100.00
cc W. Mesto. GR. 2.0
Globe Stove Co. Kokomo, Ind.__ 454.54
Wm. Curtis, Reed City... 160.09
Norval La'Badie. St. aega’ Shores 500.00
Wm. Curtis, Reed City__________ unknown

(The schedules of Walls Smith, indi-
vidually, show total assets of $300 (all of
which is claimed exempt),and total liabil_
ities of $831.29. listing the following cred-
itors:)

Individual liability as a co-partner in the
firm of Smith & Ladner, as shown in the
above list.

Bert Miller, Big Rapids__________ $ 400.00
Cc. B. Smith, Armada______
Dr, G. H. Yeo, Big Rapids__
Spindler, G. ‘R. 200.
Star Green Houses, Big Rapids__ 4.79
Dr. Hayse, Reed Cit 10.

(The schedules of Henry Ladner indi-
vdually, show total assets of $520 (of
which $500 is claimed exempt), and total
no liabilities, other than the individual

 

liability in the apices of — & Ladner,
as shown in the above lis

April 2, On this day the schedules, ref-
erence, and adjudication in the matter
of Roswell E. Park, bankrupt No. 6174,
were received. The bankrupt is a shoe
repair and dealer, of Grand Rapids. The
schedules show total assets of $1400 (of
which $300 is claimed exempt), and
total liabilities of $2,862.43, listing the
following creditors:

  

Fidelity Loan Co., G, R.-------- $ 00-00
William H, Hickok ___----------- 200.00
Marvin H. Sharpiro Shoe Co.,

Cnicago 50.11
Western Shoe Co., Toledo__- 5
U. S. Rubber Co., Chicago 48.

Harry P. W illiams, Fort Ww ayne 1, = 00
Dr. Paul W. Willets, G. R 5.00

Boss Leather Co.. G. R.__--__-__- ‘6000
Braden & Whiting Leather Co., oa
nt oe (a.
3.7 Nicholson 120.00

April 4. On this day the schedules, ref-
erence, and adjudication in the matter of
Russell J. Thrall, bankrupt No. 6175. were
received. The bankrupt is house man-
ager of Our Theatre, Grand Rapids. The
schedules show total assets of $300 (all

of which is claimed exempt). and total
liabilites of $1,345.07, listing the follow-
ing creditors: i.
Herpolsheimers, G. R._----------- $ 20.95
Miler’s Dress Shop, G, R.--~----- 14.00

Visiting Nurses Agsn. G. Roo
Dr. Dixon, G. R.
Dr. Schnoor, G. R._-
Dr. habe Gees

  
 

Our Jewelry. G.

Mich. Bell Tele. Ce.
Van Heulen Fuel Co., G. :
Ver Sluis Photo Shon. Gh 6.00

Boston Store. G. 53.10
Vidro’s Grocery, BS 9.48
Harry Hart. G. R 40.00
Alexander Hamilton Institute,

Cele are eeu ee ee 108.00
Cross’s Greenhouse, G. R._ 12.80
corkd Shop) Gi Rese ees 19.79
Phillipp’s Tailor Shop, G. R.__-- 26.21

Friedrich Music House, G. R.___- 83.29
Davenport McLachlan Business

(oleres) Gi Re see ee 84.75
Paul Steketee & Sue GR 161.84
eter Hoek Ghee 8.0
Koen Dairy, Go Roo ais 33.81

mermeza Dairy, Go Roo
Freyling & Mendéls, G. R.
Dr. Moore,

 
 

April 4, On this day the

‘erence, and adjudication in the matter

of Alan D. Swain, bankrupt. No. 6176,
were received. The bankrupt is an in-
Surance agent, of Grand Rapids. The
schedules show total assets of $385 (of
which $375 is claimed exempt), and total
liabilities of $71,140.34. listing the follow-
ing creditors:

is aa Home Security Bank.

ee 704.01
Citizens Industrial aguante G. Ro 500.00
dueola Staley, G. Reo 200.00
George J. Pike, &. Bee es 500.00
Pearl Hagens, New York City_._-_ 700.00
Gi. Natl Bank GoRe 1,909.83

Benjamin’s, Inc.,
Charles Trankla & Co..
Briggs Electric Co.. G. R

Paul Steketee & Sons. G. R
Herpolsheimer Co., G.
. R. Herald. G. R

Bithelya Carlson, Go Re aa:
Masonic Country Club, G. R.
George Fortier & Co.________
George F. Manahan, Big Rapi
Benjamin Powers. G. R.

Fred E. Hill Sr.. G. R.__
George H. Baert, M. D.,
K. J. Heinzelman & Co.,
anoree Walker, G. R

  

GR

Blodgett Packing & Storage a 7
Vandenbosch & MeVoy., Inc., G. R. t730
. J. Hendreckse. GR. 8.50
Kalamazoo Furnace Co. GR 1000
see. 2 eh Schools 37.50
Charles Van Sluyters, G. R.______ 25.00
Ronald H. Miller, G.'R.._. 62.50

 

All Issues
CONSUMERS POWER
PREFERRED
BOUGHT—SOLD—QUOTED

Buying and Selling orders executed
All listed and unlisted Stocks and Bonds

 

Your Inquiries Invited

ROGER VERSEPUT & CO.

Investment Bankers—Brokers
332-338 MICHIGAN TRUST BLDG,
GRAND RAPIDS Phone 8-1217

 

 

 

Boltwood & Boltwood. G, R.__-- 58.50
Economy Dye House, 7.70
Michigan Trust Co.. G. R 504.11
Reconstructon Fin, ‘Corp.. G. BR. ee 05
Old Kent Bank, G., R.__---~-~~- 1,353.52

American Home Securty Bank, G R. 4387.97
Alberda-Shook Chev, Inc.., — ae i

Strouse Creamery Co., G. R.---- 5.50
Rason &&  Dows, -G.: .  s 5.00
Ho mR. Geer G. 40. 198.15
Claude N. Jaqua, G. R.-_-____ 25.00
‘Guarantee Bond & Mortgage Co.. ade

-------------------------- 9d
Blakeslee Bros., G. R._-------____ 181.00

The followng list of discounted notes
involves four types of transactions:
1. Loans to petitioner from individuals
schedules, the latter giving petitioner
their notes tor the purpose of discount-
ing.

Notes given to petitioner as payment
of insurance premiums on life insur-
ance sold by him.
. Notes indorsed by petitioner and his
(then) partner, Wm, H. Strahan. These
notes were taken from their debtors as
payment on loans. The debtors have
not paid the notes.
Notes given to petitioner and Wm. H,
Strahan as payment on life insurance
sold by ‘them as partners. Notes en-
dorsed by both.
All of the notes were discounted at the
Grand Rapids National Bank and are
now heid by David Uhl, as receiver of
the bank, As security for the payment
of these notes, petitioner assigned to the
bank all money to whch he might be-
come entitled by way of commissions in
the future on all policies of insurance
which he had previously sold as agent
for the New England Mutual Life Insur-
ance Co. of Boston. The value of such
renewal commissions is unknown,

Notes Under Classification 1

Hmerson EH. Hiliott, G. RR... $ 95.92

bo

we

e

 

 

 

E. B. Higgins, G. R 207.95
Frederick E. Hill. Sr.. 98.023
John O. Hume, eis Muskegon 162.31
ma J int 2G Eh 59.93
Miss H. R. Macham, Chicago____ 73.11
James J. McDermott, Muskegon 224.05
Benjamin Powers, G. R.________ 213.21
Roland R. Shook, E. G. R._ 142.99
W. A. Young. Muskegon... 95.07
Notes Under oe cman: 2

Anderson Shoe Co., Roe 89.75
Charles E. Broman, ‘Spats ee 66.63
Harry i, Colton, G. Rie 238.48
Harry A. Fisher, Muskegon____ 220.33
Hm. Re Geer GR 76.39
George V. Hepburn. G. Ro 110.30
Donald 1. Hunting, Go Re 151.47
John Slykhouse, G, R.______ 215.22
A, Dexter Swain, Jr.. G. 408.97
Mrs. E. B, Van Bysterveld,

Walhalla 2 2 69.20
J. © Yeakey G Rio See 133.18

Notes Under Classification 3
A. DeWitt and C. W. Himmler, G.R.
Carl Duvall. GR
Notes Under Classification 4
Albert L. Hammer, G.
Martin D. Verdier, G. R..___._____
The following list of dis counted notes
is held by William R. McCaslin, receiver
of the Grand Rapids Savings Bank. The
notes were discounted by petitioner and
involve two (2) kinds of transactions:
1. Money loaned by petitoner to maker of
note, ,note being taken by petitioner
and discounted at bank
Notes received by petitioner in pay-
ment of insurance premiums on policies
sold by him, notes being discounted at
bank.
Notes Under Classification 1
John Austin, G. R.
Notes Under Classfi
Walter H. Brooks, G. R oo
C. F. Perkins, EB.
Perkins, G@ Ro
Harry J. Fisher, Muskego 7
The following three items are notes

85.85
93.39

  

bo

 

 

» West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-

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services . ,

OLD KENT
BANK

2 Downtown Offices
12 Community Offices

 

 

GRAND RAPIDS
Phone 9-4417

J. H. PETTER &

INVESTMENT BANKERS

Co.

MUSKEGON
Phone 2-3406

ar.
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ar.
LE

 

April 10, 1935

which were taken by petitioner from the
makers in payment of money owed by
them to petitioner and by him discounted
at the American Home Security Bank,
and now held by Howard C. Lowrence,
receiver of the bank.

    

Wol  .CHley, 6G. Ries 4 Sote
George V. Hepburn, G. R. 2 54.18
John Slykhouse. G. R.__ ue | EOEIS
ig Kent Bank, G. f... 2,186.07

Preferred Accident Insurance Co..

New YOrk (City oo os 852.

The following items all involve ee
endorsed by petitioner and V. I. Cilley.
15( Fountain street, G. R., president and
secretary-treasurer, respectively of Let-
tering Devises, Inc., prior to the giving
of said notes the corporation had issued
stock with the promise of Swain & Cilley
to repurchase it at the end of one year
after issuance. Afterward it was discov-
ered that it was impossible to repurchase
said stock, due to lack of funds of the
corporation. These notes were given to
purchase back the stock in lieu of cash

payments, Petitioner and Cilley endorsed
each note. Letterng Devises, Inc.. is now
defunct.

Charles McQuewan, G. a eer 587.54
E. M. Herpolsheimer, G, R.__----_ 9,555.03

John O, Hume, estate, tec aroeon 2,892.85
= lard H, Kinder, G. RR. 3,360.00
L. & N. R. Warren, E. G. R.__ 6,344.08
autoncte: Campbell, E. G. R.__ 1,720.25
Brancis: D. Campau, G Ro 4,321.47
John Slykhouse, G.
Benjamin Powers, G.
Chas, L. Witman. G. Re
Dr. Alfred Dean, G. R._____
Henry Geukes, G.
Theodore J. Bayne, G.
Wm. 5S. Herpolsheimer, G.
Theodore O. Williams, E. G, R.__ 564.
Ada B. Rogers & B. Hinkley, G. R. 1,162.12
Helen S. James,, Los Angeles__
Miss F. Stone. G.
iedward H, Idema, G.
Thomas E. Johnson, G. E
Petitioner is one of the directors of the
Anderson Shoe Co., of Grand Rapids. a
Mchigan Corporation. In 1929 he and the
other directors signed a credit guarantee
bond for the corporation indernnifing the
Grand Rapids Savngs Bank in their ex-
tension of credt to the said corporation.
The names and addresesees of the other
dirctors who signed said bond follows:
Reese Veatch. 135 Maylifield avenu2; John
Anderson, 2017 Division avenue, Joseph
H. Hummel, 941 Michigan Trust Bldg.;
M. Edmond Davenport, 215 Sheldon ave-
nue; HEimerson E. Biliott,. C. A. Van
Ringelsteyn and G. Van Ringelsieyn, 540
Islliott street. Loren Staples. 610 Windsor
Terrace, all of Grand Rapids. The amount
now owed and part due is $2,360.00, This
bond has been hypothicated to the Re-
construction Finance Corporation $2,360.90

2-2-2
Billions May Be Wasted

While supporting public works as a
means of relief within certain limita-
tions, this paper has long contended
that it was a method necessarily slow
in application, requiring much time to
get to the employment stage, its bene-
fits necessarily limited to those persons
who are either more or less trained me-
chanics, or to the heavy work termed
“common labor,” and that its cost is
very much greater than direct relief.
That where it can be properly applied
work relief is preferable to direct re-
lief is beyond question, but its field is
limited. To substitute work relief en-
tirely for direct relief is impossible, as
we have frequently shown. The gov-
ernment is setting out to spend further
billions in this endeavor, under the mis-
taken notion that it is possible. And
in so doing it will necessarily add more
and more to the accumulation of the
public debt. Where is it going to end?

—_»++>—___
A Stalled New Deal

The New Deal has stalled. It has
stalled for two reasons — one political
and personal, the other economic. The
political reason relates to the inability
of the Democratic leaders, in the White
House as well as in Congress, to con-
trol their followers. The economic rea-
son is the quiet but determined reluc-
tance on the part of the nation at large
to have the administration go ahead
with a program that is not doing what
has been claimed for it. A possible
answer to the whole disturbing situ-
ation is to forget reform for the time
being and to concentrate on recovery.

  

 

 

MICHIGAN TRADESMAN

MEN OF MARK
Howard C. Lawrence, President Cen-
tral Bank of Grand Rapids

The election is over. A good many
citzens wonder what keeps the Repub-
lican party in Michigan together, work-
ing cohesively. The answer is—How-
ard C. Lawrence.

The Grand Old Party has had a lot
of state central committee chairmen.
Many of them have been very good.
But none has been truer to the party,
more conscientious in handling party
matters, more straight-forward in his
desire to see the party win, than Law-
rence. Time after time he has sur-
rendered time that belonged to his

 

most every other state, still under the
golden spell of the so-called New Deal,
went pell mell in the other direction.
Lawrence is serving his fourth term
as chairman of the Republican central
committee. He is still in his mid for-
ties. The sacrifices he has made can
best be visualized by a realization of
the fact that he has gone much farther
in the business world—and had before
he became associated with politics—
than most men of his age. Right now
he is the guiding genius for one of
Grand Rapids’ largest banks. He is
making it go because he inspires con-
fidence and is as efficient as he looks.
He is a Michigander and a Repub-
lican from start to finish. Born on an

Howard C.. Lawrence

business to help the party. He has
labored in the vineyard as diligently
when candidates he didn’t like, person-
ally, were on the ticket, as when he
was running himself. A Republican of
the type that blooms too seldom—that
is Lawrence.

Lawrence has the deserved reputa-
tion of being as honest as the day is
long. No taint has ever touched him,
although he has been in public life
many years. His given word is a
pledge. The Republican party of Mich-
igan might very well give thanks for
the young man from Ionia and Grand
Rapids who so skillfully has guided its
destinies through the darkest years of
its life. Lawrence made Michigan win
for the Republicans in 1934 when al-

Ionia county farm 45 years ago, he
went to a typical little red school house
in the country. He went to high school
in Lake Odessa, which, to say the
most, is not a humming metropolis. He
gained the confidence of the folk of
that rural atmosphere sufficiently to
become the town banker—and that,
ladies and gentlemen was an honor not
idly bestowed in the good old days.
The banker usually was the town head
man. After climbing to the top of the
ladder in the Lake Odessa bank, larger
fields beckoned. Lawrence became
associated with Fred W. Green, former
governor and millionaire furniture
manufacturer in Tonia in 1921. He be-
came secretary-treasurer of the Ypsi-
lanti Reed Furniture Company.

11

When Green moved into the execu-
tive office in Lansing it followed as nat-
urally as night after day that Lawrence
should move his efficient personality
to Lansing too. He served as secre-
tary and counselor to Governor Green
from 1927 to 1930 inclusive. Then he
was nominated by the Republican party
for the office of state treasurer and
was elected. Had he been nominated
for the same position last year there
are those who believe he would be in
office to-day instead of a Democrat.

Lawrence's hair is graying. He wears
glasses. He ies the distinguished look
of one who has worked hard but suc-
cessfully. The Repwhblican party ought
to give him a medal. He has given
his time and money to the cause, and
has been the mainspring that caused
elements of the party to hang together
in the unpleasant years since 1932—
Michigan State Digest.

2
Drastic But Safe
The Bernard Baruch plan for keep-
ing

                               

to a Senate committee—is a drastic one,
but probably not too drastic, if we are
to hope for success. He would have
us refuse to sell munitions to any bel-
ligerent and would have us proclaim
that Americans go into war zones en-
tirely at their own risk.

This means simply that we would
waive commercial rights, would decline
to insist that our merchant ships or
our citizens have a right to go any
place a belligerent might choose to
call wat territory. This would entail
not only the sacrifice of such commer-
cial activity as might be due to war,
but a possible sacrifice of our estab-
lished and peacetime trade.

Yet, unless we alter our doctrine of
the rights of neutrals, depart from prin-
ciples which we upheld in the world
war, we will, in case of conflict between
any of the great powers, be almost cer-
tain of being drawn in.

Encouraging the Radicals

The longer efforts to limit Federal
expenditures and to balance the budget
are delayed the stronger is the possibil-
ity that a grave inflation issue must be
faced. If the administration were to
indicate that, even to a slight degree, it
was trying to retrench and economize
with a view to eventual budget balanc-
ing, the fiat money shouters, the cur-
cranks and the something-for-
nothing boys might not be so noisy as
they now are.

——_+-.——___

In time of great anxiety we can
draw power from our friends. We
should at such times, however, avoid
friends who sympathize too deeply,
who give us pity rather than strength.
Like so many unwise parents, such
friends—well meaning, though they be
—give “set lessons in fear” rather than
in courage. It is said that Napoleon
before one of his great battles used to
invite his marshals to file past his tent,
where he grasped their hands in si-
lence. Certain friends, like Napoleon,
can give us a sense of triumphing

rency

“

power.
——_.2.o——_—_
The New Deal must by and bye
make good or make room for some-
thing else.

 

 

1 le nanan

 

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‘

4

12

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.

President—Rudolf Eckert, Flint.
Vice-President—O. A. Sabrowski, Lan-

ng.

Secretary — Herman Hansen, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors—Holger Jorgenson,
gon; L. V. Eberhard, Grand Repids; Paul
Gezon, Grand Rapids; Lee Ldllie, Coopers-
ville; Martin Block, Charlevoix.

 

“Give Your Boy a Chance”

I am frank to say that I have scant
patience with the sort of “give-your-
boy-a-chance” campaigns which have
been running of late in certain districts.
Some reasons why are these: That
the “chance” sought for is evidently
limited to mediocrity. The boy is to
be free to operate a little business, but
if he grows beyond that, something
must be done to handicap him. An-
other is that the attitude is destruc-
tive, as are all handicap efforts. Again,
this is against all American traditions
and institutions. Not only have we
gained freedom, but we have assumed
it as a postulate; we have preserved it
among the states; we have “cried it
up,” to use an ancient, expressive
phrase; we have thought—and in the
abstract continue to think-that free-
dom is every American’s birthright.
Yet what is now sought for on every
hand is to stop men from full develop-
ment; and when we do that, we abso-
lutely negate all our protestations and
contravene our historical back-ground.
To the extent that such efforts are suc-
cessful thdy are retrogressive—they
set back the clock of history.

It should not be necessary to say
that in all this I do not condone law-
lessness nor any encroachment by one
man or set of men on the right of
others, but it seems that this must be
said because when anyone sets out to
do h‘s bit toward a stemming of the
tide of any popular error, he risks an
impugnment of his integrity and good
faith, So: For every real offense
against anyone’s freedom, there is al-
ready ample remedy in our laws and
institutions. We need nothing new in
that direction.

Let us think further and we see that
every law is restrictive. That is the es-
sence of law. It says—always must say
—“Thou Shalt Not” to somebody.
Through many centuries our British
forefathers fought to shake off similar
shackles on individual freedom—once
going so far as to turn down a state
police though the land was infested
with robbers. Experience had taught
them, bitterly, that it was better to
chance robbery and murder than the
virtual certainty that more government
would mean tyranny renewed.

Did not Thomas Jefferson gain part
of his fame by insistence that “That
government is best which governs
least”? We continue to venerate Jef-
ferson’s principle “with our lips,” but
not “in our lives”. whenever we lightly
seek more government control of any-
body. We prate glibly of such free-
dom as American hitherto have enjoy-
ed to grow and develop as far as each
one can, depending only on his own
ability. This doctrine, of course, has
been abused often. There has been

MICHIGAN TRADESMAN

a

crying abuse of late years; but not a
touch of that has entered the grocery
business.

It is ironical—and to my mind most
unfortunate—that sectors of the busi-
ness of retail food and grocery distribu-
tion are to-day being attacked, because
whatever may have entered other lines,
our business has made steady, consist-
ent progress toward improvement in
every portion of it: stores, systems,
sanitation, orderliness, and—most vital
of all—radical reduction in distribution
cost to the consumer, the community.

So, assuming that a proper aim is to
preserve the opportunty of worthy
merchants, the peculiar futility and
needlessness of the agitation is appar-
ent; because from my own personal
observations in more than thirty years
of travel in all the states, contacting
grocers everywhere, I find nothing that
evokes the least alarm or justifies agi-
tation. In every region, state, virtually
every city or town with which I am
familiar, I find representative grocers
with long histories behind them, men
as stable in their business now as any
ever were; as stable as any human in-
stitutions ever are.

A few come to mind: S. S. Pierce &
Co., Boston, more than 100 years old:
Peebles, Cincinnati, around sixty,five
years—maybe more; Hicks and Clark,
New York, Clark at least seventy-five
years continuously operating; McLean,
Johnson Bros., Feiling & Ingram—
these merely representative of San
Francisco’s standbys; Seeley-Dresser,
Portland; Curnow, Stockton; Grosjean
with several stores covering Marin
County, California, more than fifty
years in business; Kamper, Atlanta.

These, of course, are old style oper-
ators, full-service grocers. That is often
advanced as a reason why they are not
men whom grocers of today can emu-
late. I ask why not, inasmuch as ex-
perience shows that the enduring suc-
cesses among solo grocers are mer-
chants who trade up consistently, ever
doing a ‘higher grade business. Are
these men not the best leaders in this
field?

But reports from all sections run to
the effect that the independent is gain-
ing steadily back to his former stabil-
ity. What does this show? Surely,
that he has gained back in the circum-
stances of the last few years, for no
drastic change has come in competition
as yet that favors him—outside of him-
self, that is. And that likewise shows
that he has again developed a new set
of faculties, as he has done in every
former evolutionary trade development
and thus finds himself master of his
business on the new lines.

If this be a clear view of to-day’s
actualities, then surely it. were the
greatest error to seek radical change
now. That would be equivalent to set-
ting up a new set of conditions to
which adjustment must be achieved.
Such course, in fact, is precisely the
objection to any sort of radicalism. It
operates by sudden removal of familiar
landmarks. whereas evolution, such as
proceeds about us daily, can be grap-
pled with and overcome bit by bit as
changes develop.

icles vc ernie aaa senate ine ieetirtataet neem tetera

For example, there are signs of real
recovery of basic American sanity
about us now, and I distinguish what
I mean thus from the various alpha-
betical plans which are failing no more
than might have been foreseen, but
just as anyone could have pronosti-
gated from experience. Among these
signs is the old reliable that folks again
look for service and credit to a re-
newed extent, Here, again, I mean the
worth while folks, for, of course, the
mere credit seekers who have little or
no thought of paying up are always
plentiful.

Evidently sensing this tendency,
certain trade papers are offering credit-
education service to their readers, and
of such education grocers might well!
beware because far too much of it deals
with how to collect bills that are more
or less delinquent.

Now the hopefulness of this new
development lies in the fact that this
credit-trading segment is our stablest;
all of half the total trade. That is why
good service merchants stand so solidly
through the decades. One prominent
grocer I know who was rather hard
presed only three years ago now sees
daylight again and I feel certain his
experience will safeguard him from
danger hereafter.

Because the one credit lesson that
every grocer must absorb to be suc-
cessful in this highly profitable line is
to prevent losses and slow pays.

Paul Findlay.
———+2>—__—_
Satisfactory Hearing on the Diehl Bill

Friends of House Bill No. 53, known
as the Diehl bill, and introduced into
the House by Representative Diehl, of
Monroe, met with the General Tax-
ation committee of the House, on
April 4, for the purpose of general dis-
cussion of the merits of the bill. The
Taxation Committee is composed of
nine members, Messrs. Brown, Hol-
beck, Adams, Conmans, Helme, Jami-
son, Lingeman, Long and Wagner. Be-
sides the committee were a few other
members of the House.
was arranged upon short notice and
only a few merchants knew of it, as
the committee were not prepared for
a large delegation at this time.

Among those presenting the merits
of the Dieh! bill was the author, who
explained its purpose was to provide an
amendment to the present chain store
license law, recently declared consti-
tutional by the State Supreme Court,
which would increase the license tax.
He cited the devastating competition
of chain store corporations and the
restricting influence it is having upon
the opportunities of American youth

The hearing

 

April 10, 1935

in the commercial field. He said the
bill was aimed to close many of the
stores of the National chain store cor-
porations through the increased license,
thus bringing a measure of relief to
local business. Representative Diehl
is evidently a close student of economic
conditions and well qualified to work
for the home interests of his district
and that of the state. Others speaking
in support of the Diehl bill were C. L.
Clark, W. B. Garber, Hugh I. McLean
and J. E. Vanwormer, of Greenville,
also Leonard VanderJagt, of Grand
Rapids, and E. B. Stebbins of the staff
of the Michigan Tradesman.

Speakers declared that the invasion
of the state by greedy monopolies had
greatly increased the distress of the
people and that they should be branded
as public enemies. These powerful
corporations do not advance the public
welfare, but they rob communities and
the state of hundreds of millions of
dollars, which formerly remained here.
They cited the evils of chain store
practices and showed that every com-
munity needs the profit on its own
trade if it is to remain in a healthful
condition. Business surveys in many
parts of the state show the chain stores
receive from fifty to seventy per cent.
of local trade, on which every dollar of
profit is stripped from the community.
They said no one could point to a
‘single
store corporations had been builders of

instance in. which the chain
the community. Always they have sent
away the profit on trade, which is the
life blood of business. The commit-
tee was urged to consider the human
problem, as it is affected by the im-
poverishment of local merchants, hun-
dreds of whom have been driven out of
business and nowhere to turn for a
livelihood, and often are forced to seek
public welfare relief. Members of the
Taxation Committee gave most re-
spectful attention to the speakers and
it is the hope of friends of the Diehl
bill who were present that the members
will favor the bill and recommend its
enactment this session of the legisla-
ture. FE. B. Stebbins.
—_+++___

Washington’s vicious anti-utility pol-
icy isn’t proving useful votegetting-
wise.

 

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GRAND RAPIDS, MICH.

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April 10, 1935

MICHIGAN TRADESMAN

13

 

MEAT DEALER

 

Sell Meat Most in Demand

I wecome the opportunity to express
my views about the retail meat situa-
tion in our city. It can be said we have
followed our government and gone off
the gold standard—the standard of
giving people the best in meats, poultry
and groceries.

For the last twenty years cattle rais-
ers have striven to improve the live-
stock in order to stimulate production
and consumption of meat. Now we
find ourselves in a position somewhat
similar to the manufacturers of high
priced cars. They
make cheaper cars and many of us are
adding cheaper grades of meats. Car
makers still have high class cars for
those who are willing to pay the price.
I too have some choice meats to sell
but am finding it harder every day to
dispose of them and still make the nec-
essary profit.

One of the reasons for this condition
is that many people are out of work
or are making little money and simply
cannot afford the best meat. There is
also another reason, and that is com-
petition—that powerful element that is
supposed to guard against profiteering
and exploiting of the buying public. In
my opinion, it does its job well and in
two ways. It is making it harder
every day for honest, conscientious
dealers to stay in business, and does it
by fooling the public more than ever
before.

I know that someone must sell the
lower grades of meat, but why they
should be permitted to advertise them
as the best and offer canned goods be-
low wholesale prices is beyond me.
The renewal of the practice of selling
meat by the piece, conducting of
drawing for prizes and attendance priz-
es are the very evils that we have been
fighting for years. All these abuses
were to be remedied by the food code.

What has the grocers’ code done?
Nothing. What will the meat dealers’
code do? I believe that it will never
even begin to function and that the
promoters should not solicit funds to
do so. I believe in being sincere and
expressing myself as I feel and wish
our so-called leaders would do the
same.

Instead of painting rosy pictures
which they know themselves will never
materialize, rather they should concen-
trate on local affairs. Give up all this
idle talk about National and State or-
ganization, about bills in legislature,
friends in Washington and other for-
faw.

What we need is a good local or-

ganization and we are far from hav-
ing it. It is a big field to work to build
it up. What did all the State and Na-
tional conventions of ours accomplish?
The resolutions they have written
would stop a Mississippi flood, but it
did not stop the troubles of small deal-
ers any. All they benefit is the few
people with plenty of money to have a
good time. I have attended several
and thus know what I am talking
about.

But coming back to my little shop
and what to do to weather the present

are beginning to

storm. When big organizations find a
place is not making money for them
they either have the location changed
or close it. Many retailers have reach-
ed that stage but cannot afford to
close, move or sell their business. My
advice to them is to give all the energy
they are able to generate to their busi-
ness, Improve fixtures if possible, sell
the kind of meat they have the most
demand for—that is, put the pride of
having always handled the best in the
storm cellar, for the present at least.
Advertise, above all. Handbills have
proved most satisfactory for the small
dealer. Don’t try to beat your compe-
tition with prices. Someone will always
be cheaper than you, and so will his
grade of meat. Be first in your shop
in the morning and the last to leave it
at night. Watch your overhead, pay
your bills promptly, and say with that
spirit with which this city was built,
I will hold my ground.
Fred Kucera.
—_++.—__—_

Service a Factor in Meat Price Spread

“Frequent references to the sup-
posedly wider spread between meat
prices and cattle prices which exists
now as compared wis pre-war years
are based on very inadequate and un-
reliable data,’ Howard C. Greer, di-
rector of the Department of Marketing
of the Packers Institute, told the Kan-
sas Livestock Association at Wichita.
“Tf 1934 prices of cattle, beef, and by-
products are compared with those pre-
vailing from 1910 to 1914, for example,
it can be calculated that the spread is
now either narrower than formerly or
wider than formerly, depending on
which set of quotations is used.

“While it seems probable that since
the war there has been some increase
in the cost of processing and: distribut-
ing meat, the increase is not nearly so
great as popularly supposed. More ex-
tensive processing, greater services to
customers, and particularly the greater
amount of transportation required be-
cause of the longer distances between
centers of production and consumption,
are responsible for the major increases
in cost, At the same time, rates of
wages, freight charges, taxes, and
many other expenses have more than
doubled.

“Tf the housewife, however, prefers
more stores, better store equipment, a
wider variety of meats, smaller units
of sale, and other added services, the
meeting of her demands will increase
distribution costs. Yet it does not nec-
essarily follow that the livestock pro-
ducer is in any way injured. The pro-
ducer is interested primarily in the
amount of money he receives, not in its
ratio to the price paid by the customer;
and if the housewife prefers to pay for
more service rather than for more
meat, there is not much that can be
done about it, either by the packing in-
dustry or anyone else.

“As a matter of fact, the efforts of
packers and retailers to please the con-
sumer are the things which in the long
run make possible the continued mar-
keting of livestock products. Proces-
sors and distributors are the selling
agents to producers, and they employ
the best methods they can discover to
do the job effectively.”

Like Children, We Play With Fire
We professional writers do not al-
ways write wisely, and the National
Association of Retail Grocers is no ex-
ception to this generalization.

But in appealing for coneerted oppo-
sition to Senate Bill S 1807, wherein
amendments to the Agricultural Ad-
justment Act are proposed, Chicago
headquarters uttered a profound truth
—so profound that its full scope and
sinister significance appear to have
escaped its writer. It read thus:

“The power to tax is the power to
destroy.”

Never was truth more tremendous
expressed in any number of words. As
we scan that statement and ponder it,
what threat of tyranny, absolute op-
pression and unadulterated autocracy
lies within it!

Yet it points precisely to the direc-
tion in which we are drifting, and we
are headed that way in large measure
by reason of the profound alteration
which has occurred and continues to
proceed in our basic institutions; and
this alteration is in process to such a
startling extent, unnoted by most of
us, because organized minorities have
sought—and seek now—to limit the
liberties of others.

S 1807 is a mere symptom, regard-
less of what it may contain, but, inci-
dentally, it connotes the growth of a
single department of our National
Government from virtually nothing to
an annual expenditure—before the New
Deal—of more than 25 per cent. in ex-
cess of what our entire National Gov-
ernment cost us in McKinley’s time.

Should we watch our step, that we
do not ourselves countenance or fur-
ther any additional tax burdens or ex-
tension of bureaucratic power—regard-
less of any supposed interest, includ-
ing our own? I submit the opinion that
we should do just that.

Paul Findlay.
>
No Wonder Prosperity Cannot Find
Its Way Back

In spite of NRA codes regulating a
minimum wage and working hours,
chain store corporations in this state
are paying clerks such a low salary
they have been forced to apply for
welfare relief in order to care for their
families, as the earnings of the bread-
winner would not reach around. This
is but another example of greed shown
by the powerful chain store corpora-
tions. All through this depression they
have waxed fat, declaring regular and
often special dividends for the stock
hlolders. Only this week one of the
great mail order chain store torpora-
tions banqueted its employes of its
Grand Rapids store for having broken
all records for sales. This is the same
greedy corporation which induces
young men to canvass among the
farmers of the state, distributing its
order blanks and advertising, on which
is printed the name and address of the
solicitor, He tells the farmer he is
seeking a college education and urges
him to buy from this giant corpora-
tion, who agree to pay the young man
a commission on all orders received,
bearing his name. This same chain
corporation also has another new

scheme which will open the eyes of the
local lumber dealers, hardware mer-
chants and plumbers. It will make you
a loan to improve your home, supply
you with lumber, hardware, plumbing,
paints, varnishes, floor coverings etc.,
providing your security is satisfactory.
Then you can repay the loan on in-
stallments. Besides this it will supply
you with food, clothing, medicine and
about every other human need, includ-
ing a tombstone to mark your last
resting place. Mail order chain store
corporations are a great blessing to
their stockholders, who are now in
the Wall street class. No wonder pros-
perity cannot find its way back, and it
is necessary for wise legislation to
enact laws for the protection of many
who do not realize they are prolong-
ing the depression by buying from
these greedy monsters,
E. B. Stebbins.
—_++2____
South Threatened

California’s cotton crop, fast growing
into a major threat to the Southern
planter, now generates further bad
news to him. The planters of Kern
County, 80 miles north of Los Angeles,
have just finished adding up their 1934
crop figures; the totals, they claim,
set a new world’s record for average
yield with 1.3 bales to the acre. (The
U. S. average is a quarter of a bale an
acre.) And, to rub things in, Califor-
nia’s 1934 yield per acre as a whole
tops that of any other state. Reasons:
Favorable climate and soil; concentra-
tion on one variety of pureseed cot-
ton; prevention of crossbreeding with
other varieties.

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14

HARDWARE

Michigan Retail Hardware Association.
President—A. D. Vandervoort.
Vice-President — W. C. Judson, Big

Rapids.

Secretary—Harold W. Bervig, Lansing,
Treasurer—William Moore, Detroit.

 

Farm Equipment Always Should Be
First

The depression has made some
strange business bedfellows. I will
never forget how shocked I was three
years ago when an implement dealer
told me had had put in a stock of gro-
ceries. “I can foresee,” said he, “that
the farmers in my territory are not go-
ing to buy many implements in the
next year or two. I’ve got to make a
living some way and the people who
have been buying farm machines from
me have got to eat. In addition to this,
we happen to be short a first class food
store. Why shouldn’t I handle groce-
ries as a sideline?”

Probably he is not the only imple-
ment dealer who has been selling gro-
ceries, Building materials and imple-
ments, or hardware and implements,
have always been associated lines. Dur-
ing the depth of the hard times, all
three of these staples got so dull that
something else had to be added to keep
the wolf from the door. Some imple-
ment stores added garages and solic-
ited with good success service work on
cars and trucks as well as selling gaso-
line, oil andi tires.

Undertaking and furniture came un-
der the same roof with farm imple-
ments in places where such a: service
seemed to offer an opportunity to make
a profit. Plumbing has kept some im-
plement dealers from having to close
their doors. Household appliances have
proved a boon. Notions, a five-and-ten
cent department, automobile accesso-
ries, almost anything to fill in the
spaces between the customers who
wanted to buy the things that we ex-
pect to see sold in an implement store.

This spring, even in localities where
the drought cut deep into farm in-
comes, implements are moving again.
Farmers do not need a lot of money
and credit that has kept them out of
the market so long. They have waited
until they feel they have reasonable as-
surance that the crops they produce
will be worth harvesting. Fourteen-
cent corn makes hogs just as fat as
when it is worth five times as much,
but it means actual loss to the farmer
to feed worthless corn to $2 hogs.

“Tf we raise anything this year, we
are almost sure to get a decent price
for it!” This has come to be the farm-
er’s theme song in this territory of ours
where the last three crops we raised
we gave away.

The farmer is not only buying new
machines to help him plant and harvest
his crops, but he is planning to buy
new household appliances, he has to
buy seed, and he must eat. Houses
need repairing, and plumbing in hun-
dreds of houses is’ready to give out.
Many a dealer finds that he is over-
worked, now that his implement busi-
ness is coming back. Particularly if he
has built up a service business, such as
plumbing or undertaking or automobile
servicing, he finds that he has. more

MICHIGAN TRADESMAN

business than he can take care of with
his present force.

The manufacturers that he repre-
sents are bringing pressure to bear.
The implement manufacturers resent
the time that their dealers give to sell-
ing gas stoves. The gas stove manu-
facturer thinks automatic refrigerators
are a nuisance, and the refrigerator
manufacturer cannot understand why
any intelligent man should want to
spend any time selling washing ma-
chines. The washing machine manu-
facturer says it is a waste of time to
spend so much effort preparing for the
implement repair season. Each of these
is within his rights.

The manufacturer of implements en-
trusted his dealers with the business of
getting farm equipment to the farm-
ers. Naturally he wants effort put be-
hind sales. He insists that the dealer
prepare to give repair service for the
machines he has already sold. The
other lines that the dealer handles are
just as anxious to have a suitable out-
let for their products. They are all
pushing the dealer until he scarcely
knows which way to turn.

These dealers. say they cannot afford
to let any of this business get away
from them, in any line they have been
working so hard with such little result
during the past years. The harvest

time is here and they have earned the

right to profit. How can they be fair
with the manufacturers and them-
selves?

The big task of a dealer of this class
is to decide how to handle his new
problem of too much business for his
man power. It is a problem of selec-
tion, of setting up a leading line and
making other things of secondary im-
portance, if they are retained. Person-
ally I feel strongly the value of the im-
plement business to the community and
the importance of having the finest
type of men engaged in selling and
servicing farm machines.

Now, nobody can be blamed for
giving the best of his time to selling
the items that make him the most
money. There have been times, when
certain individuals who held the same
contract that we did were using our
sample floor to help them cut prices,
that we felt we could not make any
money in the implement business.

I confidently believe that such diffi-
culty is past. I believe, and experience
this spring backs up my judgment, that
the sale of new implements will be just
as profitable as selling any other piece
of merchandise. Indeed, there are few
lines that offer the repeated profits that
implements offer, because every ma-
chine sold this year becomes, a user of
parts with attendant profits, in a year
or two. Every machine two years old
or older is working for the parts de-
partment of the manufacturer who
made it and for the dealer who is
equipped to service it.

Perhaps it is the code that has
changed the attitude of the people who
are competing with each other. Doubt-
less it has helped. But I believe that
the greater credit belongs to the man-
ufacturers themselves, who are back-

ing up the efforts. of dealers to make a -

legitimate profit. We can never entire-
ly stamp out: price cutting and other

unethical business methods, but manu-
facturers can protect their own deal-
ers from each other. We may reason-
ably expect, as they appreciate the ad-
vantage to themselves as well as to
their dealers, that they will emphasize
their declaration to stand behind the
principles embodied in the code and.
that they will help dealers in their ef-
forts to raise their standards of doing
business.

It is too soon for dealers to expect
complete protection from “agents” who
carry no stock, give no service, have
no bookkeeping system except the
notebook carried in their hip pocket
along with some manufacturer’s price
list. But it is indeed time that the deal-
er who carries well displayed samples,
who canvasses for sales, and services
machines sold, be protected from
“agents” peddling the same line at
ruinous discounts.

We are coming closer to the realiza-
tion of this hope than we have ever
been before. Reports of profitable
sales, of reasonable trade-in practices,
of friendly co-operation between
neighboring dealers to trace down ex-
aggerated tales of cut prices, of branch
managers who actually are preaching
to their dealers the gospel ofa profit
from every sale.

Important as it is to make money in
any business, there is something still
more vital and that is to be of actual
service to the community that makes it
possible for us to be in business. The
implement dealer serves every farmer
who will permit himself to be shown
that the way to make money is to
widen the margin between the selling
price of farm produce and the cost of
producing it.

The implement dealer serves every
merchant in his town by making it
possible for the farmers to be more
prosperous and thus have more money
to spend in the town. Just at present
the right type of business man selling
implements and servicing them on the
farms does a great service in restoring
the farmer’s confidence in himself and
in helping him to believe that farming
is one of the most promising occupa-
tions on earth. The implement dealers
of America have had much to do with
the new courage with which the farm-
ers are going ahead to-day.

Perhaps the people who believe that
there is no money to be made in the
implement business are just as well out
of it. Possibly they have convinced
themselves that they are going to have
to give away their profits in order to
sell anything. If such is the case, then
the implement business in general is
better off without them. Some very
worthy people who might succeed in
other lines may be misfits in the im-
plement business. That is for individ-
uals to decide for themselves.

There is only one way to sell im-
plements, and that is to do it whole-
heartedly. Hire an extra salesman, if
necessary, to promote other activities,

April 10, 1935

keep as many lines as are profitable,
but always keep foremost in the minds
of the community the fact that the im-
plement store is the store of service,
the shop that serves the men who lay
the foundation for all wealth.

We need to remind ourselves when
considering the articles that we will
continue and those that we will drop
that a big sales volume means nothing
unless each item of that volume car-
ries a profit with it. There is little
advantage in scattering our interests to
the point that we are running hither
and thither and it is costing us so
much for overhead that we have no
margin left. It is necessary once in a
while to count up the cost of getting
the sales volume and to determine
whether or not we are actually making
a profit,

There are certain items that are sit-
and-wait merchandise. They carry such
a small margin that nobody can afford
to push them. They are essentials and
farmers have to buy them. We can all
think of articles that need not be
stocked but can be ordered from a job-
bing house by some accommodating
merchant with a catalog. The dealer
who handles this type of merchandise
must expect to sell on a very narrow
margin. It is sit-and-wait-for-customers
stock.

I believe that the profitable mer-
chandise for the implement dealer to
sell along with his implements is that
which carries a wide enough margin of
profit that it can be taken to the cus-
tomer. Because implements are sold
by backdoor contacts, it seems to me
that similar articles lend themselves
best to the selling plan of the average
dealer. There are, of course, excep-
tions to this. Each dealer must select
whatever seems to offer an opportunity
for giving service in exchange for a
profit. Having decided on what he
means to handle, he must push it. Prof-
its come from selling goods, not keep-
ing them in stock.

But, let’s not be wrangled out of be-
ing implement dealers, Let’s not hesi-
tate to tell the distributor of some ele-
gant specialty who suggests that we
ought to erase the word “implement”
from our trade name that we are sell-
ing implements and that we are proud
of the fact. Even if we run a dress
making establishment or a bonnet shop
in connection with our implements, let
us first be implement dealers.

Ellen Newman.

2-2-2

All works of taste must bear a price
in proportion to the skill, taste, time,
expense and risk attending their in-
vention and manufacture.

Those things called dear are, when
justly established, the cheapest; they
are attended with much less profit to
the artist than those which everybody
calls cheap.

If Washington would only take a
rest, the rest of the country would go
ahead.

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING

G R A N D R A P ID

 

SS. M 1CH IGAN

 

 

April 10, 1935

MICHIGAN TRADESMAN

15

 

DRY GOODS

Michigan Retail Dry Goods Association
President—Jos. C. Grant, Battle Creek,
First Vice-President — D. Mihlethaler,

Harbor Beach.

Second Vice-President—Clare R. Sperry,

Port Huron. :
Secretary-Treasurer—Leon F, Rosa-

crans, Tecumseh.

Manager—Jason E. Hammond, Lansing.

 

Price Uncertainty Rules in Linens

Forward trading in Belgian linens
came to a complete standstill in New
York as importers were advised by
Belgian yarn and cloth producers that
trading there had been halted. For at
least a week Belgian producers will
refuse to quote prices or take new or-
ders, it was said. Instead of lowering
the cost of Belgian linens to American
buyers, devaluation of the belga is
likely to have the opposite effect since
all flax used in making cloth for export
is imported from Russia and paid for
in gold. Importers here made no change
in quotations yesterday and announced
that they would continue to sell from
present stocks at current prices.

—_—__ o-__-

Develops Slit Cellophane Yarns
Special research work by textile en-
gineers has resulted in the develop-
ment of slit cellophane yarns that have
softness and strength, as well as the
sparkle of this material. This was an-
nounced by John Dunlop’s Sons, Inc.,
under whose direction the research
work was done. The qualities of soft-
ness and strength are essential in the
weaving of cellophane fabrics, accord-
ing to Ralph Taylor of the firm. He
has arranged a display showing slit
cellophane yarns of special twists for
striping in warp, filling and knitting.
Some combine the cellophane with raw
silk, spun rayon and rayon crepe yarns.

———_» +. __
Millinery Orders Show Gain
Advance of the season brought a
substantial increase in the pre-Easter
millinery orders received, Stores are
counting on a notably heavy trade dur-
ing the next two weeks and orders to
fill in depleted stocks have been quite
heavy. Straw types are receiving
marked attention, with brimmed mod-
els selling well. Dressy models are in
active demand for current delivery, al-
though felts in the newer shades are
meeting with increased popularity. Re-
tailers are reordering well on Breton
and similar styles which have met with
good consumer reception.
———_+>-———_
Glass Orders Show Improvement
While production averages for the
glass-manufacturing industry have been
holding at a firm level during the last
few weeks, several divisions of the in-
dustry have found recent orders devel-
oping in better volume. This week has
furnished an appreciable upswing in
the demand for general lines of glass-
ware for table and home use. Among
producers of flat glass, the major de-
mand continues for safety and plate
glass from the mirror and furniture
industries. Jobbers’ sales of plate and
window glass have improved slightly.
—_++2———_
Underwear Trade Settles Down
Having arrived at the conclusion that
buyers will come into the market only
when the uncertainty surrounding both
cotton and general business is elimi-
nated, the heavy cotton ribbed under-

wear market settled down this week.
Mills, which had been juggling prices
and construction, ceased their efforts to
push sales and decided to mark time
until jobbers were ready to operate.
Manufacturers will not pile up stock
goods, so that few of them as yet have
started machinery to turning out fall
styles. If buying is delayed for any
extended time, it was thought possible
that merchandise will not be plentiful
later in the year. :
2+.
Noiseless Skates Introduced
Retailers here are showing interest
in new “noiseless” skates which a man-
ufacturer is now introducing in the
East. The skates, instead of the usual
four wheels, have three wheels each,
two in the front and a pivot wheel in
the rear. These wheels are made of a
vulcanized rubber and fiber composi-
tion and reduce the friction noise of
skating to a negligible amount. By
means of a patented multiple-sleeve
and self-oiling bronze bushing, the
speed of the wheels is greatly increased,
according to the manufacturer. The
finish is rust-proof. The standard size
of the skates is priced to retail at $2
and the size for children up to 7 at
$1.75.
—_—_++<+__—_
Low Ringless Price Disturbing
The hosiery industry is considerably
disturbed by reports of a 4 thread 45
gauge ringless style at $5.25 a dozen,
the lowest price which has yet been
quoted on these numbers. While mills
are unable to confirm the price, they
hear so much mention of it by buy-
ers that they have come to the con-
clusion it is true. This quotation is at
least 25 cents per dozen under those
prevailing in other centers, with most
manufacturers asking 50 to 75 cents
more for 45 gauge numbers. Whether
other mills will attempt to follow this
price is dependent on the volume of
business developing in the next few
weeks, it was said.
———_++-2—___
Retailers Order Stationery
Late orders for Easter merchandise
and initial commitments on goods for
summer delivery have brought a sharp
increase in activity in the stationery
market. Buyers seeking writing papers
for imniediate shipment confined or-
ders to popular price numbers for the
most part. Merchandise to retail in
the $1 and $1.50 ranges and packed in
special Easter-boxes was in best de-
mand. The active buying came as a
welcome change after three weeks of
limited volume in the industry. Initial
orders on fall goods are due, producers
said, before the close of this month.

—_+-~—____
Felt Base Prices Up 5 Per Cent. May 1

Price advances averaging 5 per cent.
will go into effect on light-weight. felt
base floor coverings May 1. Congo-
leum-Nairn, Inc., confirmed the report
and other major producers indicated
that they would take similar. action.
The price increase restores quotations
on felt-base rugs to the levels prevail-
ing last October and puts yard goods
close to the. figures in force before
prices were cut last fall. Wholesalers
say that buying at present is slow and
that the price rise would not increase
activity,

To Meet on NRA Extension

Results of the questionnaire on the
NRA sent out last week by the Ap-
pare] Industries Committee for the Re-
newal of the NRA, and conclusions
drawn from them, will be given at a
luncheon to be held under the auspices
of the committee on Friday at 99 Park
avenue. The conclusions will be codi-
fied and sent to Washington as an ex-
pression of how the women’s and men’s
apparel and accessory trades regard the
functioning of the NRA. The meeting
will afford the opportunity for business
men themselves to seek the extinction
of the NRA, based on what it has ac-
tually done to ruin their industries.

2-2
Distress Liquor Worries Trade

Price competition on all types of
liquors-is causing wide concern among
distillers, wholesalers and retailers at
present. Distress stock, dumped on the
market by jobbers in need of ready
cash, recently resulted in the retailing
of many foreign whiskies and some
domestic brands at prices as much as
25 per cent. below previcus levels. No
organized attempt to check up on the
amount of distress goods held in the
market has been made to date by either
jobbers or retailers. Opinions on the
subject varied widely yesterday, with
the majority holding the off-price mer-
chandise would be moved into con-
sumption before the middle of this
month.

2-2
Primer in Astronomy

You could pack 1,300,000 earths into
the sun and sun would not mind it at
alle

The temperature in the center of the
sun runs up to 40,000,000 degrees of
heat and the sun is 332,000 times as
heavy as the earth.

There are at least eleven million mil-
lion suns in the universe larger, hotter
and brighter than our sun.

There are more stars in the sky than
there are grains of sand on all the sea
shores of the world.

Space is so huge that with all the
stars and suns in the universe space is
as empty as a sky with a few fireflies
winging through it.

That a search of the entire universe
discovers no place man can live except
the puny little earth which is relatively
so small and unimportant in a corner
of our little solar system.

That the universe is so vast that
light traveling 186,000 miles a second
takes five hundred thousand million
years to cross it.

That some of the clusters of nebula
that look like the Milky Way are so
distant that their light takes 50,000,000
years to reach us and light travels fast-
er than electricity.

That the star S. Doradus, looking
like a pin point, has a candle power
300,000 times that of the sun, and if
placed where our sun is would turn the
earth into a vapor instantly, so intense
is this star’s heat.

That the planet Jupiter is nearly
eleven times as big as the earth and is
317 times heavier, while the outer plan-
ets Pluto, Neptune, Uranus and Saturn
are colder than anything we ever knew
on earth.

The above data is not at all original
but may be found in any popular book
on astronomy you get at the Public
Library. Clarence Milligan.

—_—__~++___.
Twelve Things to Remember
The value of time.
The success of perseverence.
The pleasure of working.
The dignity of simplicity.
. The worth of character.
. The power of kindness.
. The influence of example.
. The obligation of duty.
. The wisdom of economy.
. The virtue of patience.
. The improvement of talent.
. The joy of originating.
Marshall Field.
———>-+

Building tradesmen could make more

by lowering their hourly wage rate.

ak ONS

—
re OO OND

—
nN

 

OEE 4%

Same Day Shippers

YEAKEY - SCRIPPS, Inc.

160 LOUIS STREET

WHOLESALE
LINOLEUM, CARPETS AND RUGS

Distributors of
ARMSTRONG’S LINOLEUM

Instant Service

GRAND RAPIDS, MICH.

 

 

%
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a

3) DC) <D ()-GD-() <0) <DD>) SD () -D- () -<D () -D- () D-)

For PROMPT service and ECONOMY’S Sake

 

Against FIRE and WINDSTORM Hazards

 

320 HOUSEMAN BLDG.

5) <DD> () SD © SD - (0) SD (:) D(

Insure with

The GRAND RAPIDS Merchants Mutual Fire Insurance Co.
Affiliated with
THE MICHIGAN RETAIL DRY GOODS ASSOCIATION

GRAND RAPIDS, MICH.

2D 0 SD 0) ED () ED -() ED () ED () -D-() -(E}

OSD 0-SED (-SD-(- SD 0-SD (-SD (-SD 0-Sw 0- 0-D 0-D 0P

 

HOTEL
DEPARTMENT

California Weather Long Way Ahead
of Old Standard

Los Angeles, April 6—The strike of
millinery workers here, inaugurated
several weeks ago, has collapsed. with-
out a single accomplishment of any
kind to show for the demonstration.
The striking workers are to be taken
back without . discrimination. The
unionists have agreed not to try to or-
ganize any non-union shop for a year,
and have dropped their objections to
the right of discharge and their de-
mand for union preference in employ-
ment. The strike of oil-tanker crews is
collapsing, after three weeks, with the
sailing of tanker after tanker with non-
union crews. This union has volun-
tarily admitted willingness to arbitrate
the one question at issue—the closed
shop. Before the strike they demanded
that “union preference” be granted be-
fore arbitration of other questions. The
strikes had nothing in common, of
course, except that both were engin-
eered from Eastern sources, both had
the closed shop as their objective, and
both failed for the same reason—the
essential injustice of the cause. Strikes
which cannot get public sentiment in
back of them are always doomed to
failure, and only a strike which is gen-
uinely a last resort can muster much
public sentiment. In Los Angeles no
strike for a “closed shop” will prob-
ably ever accomplish anything. And I
doubt if under any circumstances can
the small percentage of unionists ever
accomplish anything anywhere. Real
wage earners do not agitate at the be-
hest of chronic loafers.

 

I happened in the other day at an
informal meeting of country newspaper
men and enjoyed it. The California
country newspaper is an_ institution.
There are not so many of them, but
such as are do prosper exceedingly
well, I always have a fraternal feel-
ing for this class of public educators
because once upon a time I, too,
“moulded” public sentiment away back
in Wisconsin. In those days running a
country newspaper was no picnic. If
you raised money enough to get your
“patent insides” out of the express of-
fice, you were much in luck, and if you
collected one-third of your subscription
accounts you were luckier. But think
of the splendid times you had riding
on a free railroad pass and getting into
the circus as a dead head. But Cali-
fornia country papers have gone a long
way ahead of the old standard in every
way and especially in their business
conduct. Through consolidations they
have done away with much competition
and while they may not be so strongly
organized, they have more respect for
one another and realize there is money
to be made if they are systematic. Also,
they do not attempt too much. They
leave the matter of news gathering and
electing presidents to the big city pa-
pers and when they get a job of print-
ing auction bills they get a fair price
for them. But all the same I notice the
big city papers frequently copy edi-
torials which are really worth while
and which emanate from what we used
to call the “sanctum.” Being a journal-
ist still has its joys even if one’s efforts
are confined to conducting the hotel
page in a great, moral journal.

At the age of 98 a Chicago woman is
telling that she thinks she owes her
health, activity and sunny disposition
to the fact that she loves cake. She
likes all brands—especially the choco-
late and cocoanut layer specimens—
and she has tried to take on some every
day of her life since her childhood
days. The doctors will explain that
there must be a mistake somewhere
cand that the good lady might even be
210 years old to-day if she had left the
sweets alone.

MICHIGAN TRADESMAN

Most everybody picks up a menu in
a restaurant, looks it over carefully,
and then orders ham and eggs, in a
manner indicating that they didn’t ex-
pect to find it there, but the statistics
show that next to beefsteak, the combi-
nation meat and dairy dish wins the
medal.

One hotel out here has been sued
because a guest picked up a needle
with his bare foot, which proves that
one operating a hotel must exercise the
greatest precautions, not only against
the fool who peddles needles in this
way, but the other variety who wad-
dles around his apartment in his bare
feet and makes a collection of this com-
modity.

A wonderful new accounting ma-
chine which abolishes hotel ledgers
and prepares the bill for the guest, has
been adopted by several Detroit ho-
tels. It has 170 keys and every one of
them is placed there for a purpose.
Whether it is coffee, a taxi or your
morning paper, it is all there recorded
and when the guest asks for his bill it
is there by the pressing of a button.
The entire old system of books, ledg-
ers and bills has been swept away. And
the machine assumes all the responsi-
bility.

I was much interested in a meeting
of Los Angeles Charter of Hotel
Greeters, the other evening, over the
topic of just what does a hotel guest
really require for his entertainment.
Many views were expressed on the
subject, which could be taken up by
other similar organizations. The way
I look at it the hotel employe is a pub-
lic servant, in a way, and when he dis-
plays austerity towards his guests, is
making a mistake which a lot of them
are slow to forgive. Sooner or later
they transfer their affections to some
other hotel, and the manager never
knows what the trouble really is. And
yet, on the other hand, it is rather dif-
ficult to establish a rule, or any set of
regulations, which altogether fit all
emergencies. No two guests can be
handled in the same way, just as no two
diseases will respond to the same treat-
ment. Every guest who walks into your
hotel is an individual problem and he
should be handled as such. If possible,
without smearing him all over with
salve, find out what he wants and then
do your level best to supply it. Do not
give him just what Mr. Jones likes
and wants, because Mr. Jones may
have an erratic taste, even if the exam-
ple before you has not. A lot of sub-
stantial guests have been driven away
from hotels because of overzealousness
on the part of the employe. You have
a couple of hundred rooms. Some of
your guests come_to you because of
the glad hand, but there are a lot of
others who do not object to a sincere
handshake but have no desire to be
slobbered over. Sincerity is what ap-
peals to all of them. They will resent,
many times, the bestowal of special
courtesies to which they are not par-
ticularly entitled, believing it to be a
form of cheap advertising, It requires
tact to meet the public. If you do not
possess it make an effort to acquire it,
but include the art of discrimination
as well, for your guests may also be
unused to the unusual. One of the
prime objects of Greeterism is to ac-
quire tact in the fine art of dispensing
hospitality.

Medical men say that a fish entree
and ice cream should not be served at
the same meal. I should hope not.
The combination would be almost as
bad as garnishing raw oysters with
sugar.

News of the death of Fred Oliver,
former superintendent of dining cars
of the Pere Marquette R.R., has just
been imparted to me by an Eastrn
friend, it being my first knowledge of
this sad affair, I knew Mr. Oliver

quite well. When I was operating the
Verbeck Tavern, at Pentwater, he was
managing Portage Point Inn, at Onek-
ema, and used to pay me occasional
visits on his way to and fro from
Grand Rapids. He was very popular
and made a success of his calling.

At Grand Canyon, in a wildly scenic
setting, is the tomb of Charles A.
Brant, who at one time managed the
old Michigan Hotel, at Detroit. This
was in the early 70’s, whence he went
to New Mexico in 1880 to engage in
the same line at Albuquerque. Begin-
ning with 1904 he entered the Fred
Harvey service and continued in the
management of their Grand Canyon
hotel until his death, seventeen years
later. He was a great friend of the
late James R. Hayes, by whom he was
employed for some time, and I pre-
sume some of my readers will remem-
ber him in connection with his early
Michigan activities.

Over in Detroit the caterers’ asso-
ciation is making an investigation to
ascertain to a reality whether grand-
mother’s cherry pie was really so much
better than the hand-tooled product
of to-day, and really there is much
evidence presented to prove that her
pie-crust reeking with lard, was not
really as digestible as the modern day

 

E. L. PIPER has assumed Personal
Charge of the PIPER HOTEL, Man-
ton, Michigan, and wants to See You
Soon; Entirely Redecorated; Old Time
“Piper” Meals; “Stop and See Me
Sometime.” “PIPE.”

—

 

Hotel and Restaurant Equipment
Glassware, China, Silverware

H. LEONARD & SONS
38-44 Fulton 8t., W.
GRAND RAPIDS - MICHIGAN

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

W. H. LILLARD, Manager

 

 

THE ROWE

GRAND RAPIDS
The Most Popular Hotel
in Western Michigan
300 ROOMS — SHOWERS
SERVIDOR

Direction of American Hotels Corp.
J. Leslie Kincaid, President

 

 

NMIORTON

400 ROOMS EACH
WITH BATH

$1.50 up
Grand Rapids’ Friendly Hotel
Phil Jordan, Manager

 

 

April 10, 1935

 

Store, Office and Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N.W. Phone 8-6027

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.

Modern Rates Reasonable
Rooms Now Well Heated
WILL F. JENKINS, Owner and Operator
“Back on the Job”

 

CODY HOTEL

GRAND RAPIDS

RATES—$1 up without bath.
$2.00 up with bath.
CAFETERIA IN CONNECTION

 

ALL GOOD ROADS LEAD TO
IONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mangaer

 

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon ete Michigan

 

 

 

An Entire City
Block of

Hospitality

ere ere NL

za
ro
5

Have You Seen Our New

@ Cocktail lounge — Popular
afternoon and evening rendez-
vous,

@ “Pub,” our famous Tony at
the service bar. Delicious 60c
lunches and $1 dinners.

‘Danilin

GRAND RAPIDS
750 ROOMS $2 UP

 

 

 

 

 

 

April 10, 1935

product resulting from the use of veg-
etable ‘‘shortening.” Out here several
of the better class of pie foundries
turn out a paste made exclusively
from graham cracker crumbs, moisten-
ed with cream, which they swear will
not harm an eight week’s old inafnt,
all of which disposes of the controversy
altogether.

The lowly onion, virtually a social
outcast when “in the raw,” has found
a new defender in the bureau of home
economics of the U. S. Department of
Agriculture. Historically the onion is

one of the most ancient of foods, so

old, in fact, its native habitat is a mat-
ter of pure speculation. Palestine and
the Orient, generally, used it extensive-
ly many centuries ago. While the Is-
raelites were doing that famous and
very tough hike in the wilderness they
missed the onions, and they complained
to Moses about the matter. The record,
however, does not show what resulted.
They had to be content, apparently,
with the “manna” which Providence
provided. An inscription was found in
the Great Pyramid of Egypt stating
that 1600 talents were expended for
onions, garlic and radishes consumed
by the laborers on that job, Despite
its lowly station, the onion has some
respectable relatives who are welcome
in the most exclusive circles. It is de-
clared to be a second cousin to the
lovely Easter lily, as well as some
connection with the tulip, if not its
particular aroma. Nutritionsts — and
here is where the hotel and restaurant
man horn in — assert that the onion
has considerable mineral and vitamin
value — especially the raw article, I
add, as you prepare to shudder per-
haps. In its efforts to make the onion
more popular the bureau mentioned
will supply information which may well
be worth the while of my readers.

Here is a story they relate about a
young married couple who recentl reg-
istered at a local hotel. In the morn-
ing they had breakfast sent to their
room. The room-service waiter, after
a proper length of time, went up to
remove the table. The bride met him
at the door with the statement that
she was not quite ready for him as
she had not completed the dish wash-

ing.

One cafeteria out here attaches a
neatly printed slip to its breakfast
menu, reading: “It may be a perfectly
beautiful day. Then again maybe it is
not a nice morning at all. It may be
cloudy or actually storming. Either
way let it be a good morning, indeed
—particularly if our breakfast can
make it so, Our good morning and

your good breakfast.”

A lot of hotels and restaurants spoil
an otherwise appetizing table d’hote
meal by leaving out an important item
—salad. At a meager cost this essen-
tial might be added and its cost com-
pensated; for by abbreviating somewhat
the heavier items. A lot of folks now-
davs consider a tasty salad one of the
chief elements in a meal and I heartily
agree with them.

Los Angeles has certainly “taken
a tumble to itself,’ to use a common
expression, in the regulation of its
traffic on down-town streets. Pedes-
trians, as well as drivers, are com-
pelled to toe the mark or else pay, the
fiddler. No jaywalking is permitted
at any time. Pedestrians must pedal
with the heavy traffic in the same di-
rection. It costs oe buck ro we
it pleasantly, or a five spot 1f you ge
eo : Frank S. Verbeck.

— -.e
If you listen to the neverdo’s, it’s

never done.
— =o
He who considers too much will per-

form little,

MICHIGAN

Death of Leading Citizen of Mobile

Gregory M. Luce, son of Ransom
Luce, Grand Rapids pioneer and found-
er of the Luce Furniture Co., died un-
expectedly in Mobile, Ala., last Thurs-
day night,

Mr. Luce, who was about 75 years
old, was born in Grand Rapids and re-
ceived his education in the local public
schools. He left Grand Rapids about
forty years ago and was engaged in the
lumber business in Alabama with a son,
Jex H. Luce, who survives him.

He was founder of the town of Luce-
dale, Miss., which was built around a
large canning enterprise established
there. His wife, formerly Miss Saddie
Howard, daughter of Manley D. How-
ard, Holland banker, died unexpected-
ly in July, 1934, while at their summer
home in the South.

On completing his education, more
than fifty years ago, Mr, Luce tray-
eled several years for the former whole-
sale grocery house of Hawkins & Per-
ry. His father purchased a large tract
of timber near the present location of
Lucedale, which reached tidewater at
Mobile by means of a large stream.
Mr. Luce never cut any lumber during
the many years he was engaged in lum-
bering this timber tract. The logs were
floated to Mobile and confined in
booms until sold to tramp steamships
from foreign countries. He was pres-
ident of a bank, president of a trust
company and president of the organi-
zation which conducted the Battle
House. He was regarded as one of the
foremost men in Mobile, held many
offices of trust and responsibility and
was reported to be very well fixed in a
financial way. He did Grand Rapids
a good turn many years ago by getting
under the Luce Furniture Co. when it
was languishing and placing it in the
proud position it has maintained for
many years.

+2
Gives His Readers Liberal Cultural
Education

There is not a more remarkable man
in Michigan than E. A. Stowe, who has
been for more than half a century edi-
tor and publisher of the Michigan
Tradesman at Grand Rapids.

He celebrated his 76th birthday a
few days ago, and that genius of liter-
ary heartfulness, Frank M. Sparks,
formerly of this paper and the Sault,
wrote a beautiful editorial commending
him. Mr. Sparks states that Mr. Stowe
founded the Tradesman and has made
it the best publication of the kind in
the world. He calls the splendid Stowe
“the daddy of us all.”

To us, one of the remarkable things
about the Michigan Tradesman is the

fact that Editor Stowe publishes in .

every issue, on the front cover, a select
poem or song or piece of ethical or
cultural writing. It is one of the most
attractive things done by any publica-
tion in America. A few weeks ago he
had the simple poem by James Whit-
comb Riley, Grigsby’s Station. It rang
down the aisles of America from the
Lakes to the Gulf. We heard it from
the Gulf of Mexico and we are here on
Lake Superior ourselves. As the read-
er shall recall, this verse relates to a
back country farmer who invented
something that made him rich. He

TRADESMAN

moved into a big mansion in a big

town. It tells appealingly of the things

he lost. In the last verse he says:

What’s in all this grand life and high
situation,

And nary pink nor hollyhock a-blooming
at the door?

Le’s go a-visitin’ back to Grigsby’s Sta-

Bank hers we ust to be so happy and
so pore!

Not only does Mr. Stowe keep his
trade readers up to the niinute in news
pertaining to their various enterprises,
but he is also giving them a liberal
cultural education.

We add our good wishes to those of
Frank Sparks, with unending applause.
—Sco Evening News.

——_2-+-
Flickinger Chains To Sell Stores To
Managers

All retail stores of the S. M. Flick-
inger Co., Inc., in Jamestown and
Southwestern New York and Northern
Pennsylvania are to be sold to the man-
ager of each unit. This action follows
similar procedure during the past few
months with the company’s stores in
Rochester and Buffalo, N. Y., and in
Erie, Pa. The plan was tried out as an
experiment about a year ago with the
Rochester units of the firm. It worked
out so successfully, that within a few
months the Buffalo stores were sold
to managers on the same basis. Several
months ago the Erie, Pa., units were
turned over.

Each Flickinger store will be
changed over to a Red and White co-
operative unit. The Red and White or-
ganization, sponsored by the Flickinger
company, maintained 150 supply houses
in strategic locations throughout the
country.

Turning over the last of its retail
units releases the Flickinger company
from the retail grocery business. Its
organization will continue as a whole-
sale concern, with executive headquar-
ters in Buffalo, and to further expand
the activities of the Red and White co-
operative plan throughout the United
States.

—_>-2___-
Speeding
Newly-weds in childhood’s day—

Still so rich in memories—
Never traipsed off far away

To some southern balmy seas

Having dates on palmy trees

In the farthest Hebrides—
Where now honey-mooners play.

Happiness of late has been
Quite a fancied fox-fire thing;
Dominant as Sheba’s queen
Broken as the slumbering
Of the woods when lumbering
But a fad can never bring
Better days than we have seen.

There is something in the air
Weird as early aeroplanes:—
Restlessness is everywhere
So possessing hardy swains
Maidens boo at tardy gains
And their hope such speed attains
You can never land them there,

Dobbin and the one-horse shay
May have passed ingloriously
Even so—I want to say
He once walked that fast and free
Twenty miles at last for me
Lost an opportunity
For a troth one summer’s day.
Charles A. Heath.
-—_>->_____

First in the Land
Filene’s in Boston becomes the first
large store in the U. S. to be com-
pletely air-conditioned, with an instal-
lation which will be finished in time
for the Summer trade. Installations
in other stores of comparable size have
been confined to the basement, main,

and one or two other floors.

17

Gave Up the Ghost After Ten Months

Hudson, May 8—I am enclosing a
poem which came to my mind last
March with the advent of a new cut-
rate store in our city under the man-
agement of Detroit men. After ten
months of price slashing, they have
quietly left town, so I feel at liberty
to send you these thoughts, which I
think may be reflected in the mind of
every independent grocer in these days
of chain competition and price cutting.
After thirty-five years in the grocery
business one cannot help but think se-
riously about present business condi-
tions, which the Tradesman is doing
so much to consign to the scrap heap.

Nina B. Galloway.

A Grocer’s Reverie
What a flutter, what a scurrying
We've a new store in town
All the people go a hurrying
To this place of greait renown.
City styles, and city salesmen
All your needs anticipate
Hurry friends and buy your goods
Rush along and don’t be late.

Leave your dealers old and tried
And their modes so antiquated

Hurry to this stranger’s store
Walk right in and get acquainted.

Never mind the friend who served you
When with illness you were down

Just forget the kindness shown you
Help the new man in your town.

Let the old time dealer suffer
His heartbreak is not your own
May his years of willing service
For your lack of aid atone.
Once the little town was builded
By the dealers now grown old
By to-day it would have vanished
If their goods they had not sold,

Gone are days of old time friendship
Gone the loyalty, esteem

Which we had for one another
Vanished like a pleasant dream.

Now “New Deals’ and ‘‘Codes’’confront us
New Taxations us annoy
But our years of long experience
Tell us we muSt smile with joy.
When at la'st upon the hillside
Each shall gain his final home
Just a worn out service grocer
Will be inscribed upon our stone.
Nina B. Galloway.
>>>

Postponement of Copeland Bill
Possible

Possibility of the Copeland
pure food, drugs: and cosmetics
bill being sent back to the Senate
Commerce Committee for further
study of its multitudinous provi-
sions is regarded as probable.

In the face of a terrific on-
slaught against the bill by its op-
ponents, the future of the bill
seems to be rather insecure and
proponents of the Guffey coal bill
are clamoring for a place in the
Senate for that measure.

It may be that Senator Cope-
land, if convinced that there is
sufficient opposition to his bill to
defeat it if pushed at this time,
may agree to temporarily laying it
aside in favor of the Guffey or any
other bill that may be ready, that
the pure food measure may retain
its place on the calendar.

The chief charge against the bill
is that despite its importance, it
was reported out of committee
without having been subjected to
close scrutiny and an opportunity
for the full committee to go over
it section by section. Efforts to
compromise differences of opinion
have been only partially success-
ful, and even those who have
gained by changes may turn
against the bill as a whole.

—_~++ > ____

The Income Tax Pink Slip should

have been colored red.

 

DRUGS

Michigan Board of Pharmacy
President—M. N. Henry, Lowell.
Vice-President — Norman A. Weess,

Evart.

Other members of the Board—Frank T.
Gillespie, St. Joseph; Victor C. Piaskow-
ski, Detroit; Earl Durham, Corunna.

Director—E. J. Parr, Lansing.

Examination Sessions — Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.

 

Michigan State Pharmaceutical
Association.

President—J. E. Mahar, Pontiac.

Ex-President—Duncan Weaver, Fenn-
ville,

First Vice-President—Ben Peck, Kala-
mazoo,

Second Vice-President—Joseph Maltas,
Sault Ste. Marie.

Treasurer—Henry Hadley, Benton Har-

oor,

Secretary—Clare F. Allan, Wyandotte.

Executive Committee—M. N. Henry
(chairman), Lowell; Benjamin S. Peck,
Kalamazoo; A. A. Sprague, Ithaca; Leo
J. Lacroix, Detroit; James Lyons,
Detroit; Ray Jenson, Grand Rapids; Dun-
can Weaver, Fennville.

 

Must Have Price Stabilization

I firmly believe that the only
thing that will save this country
from the greatest price-slashing
war we have ever seen is a strong-
er price stabilization program.

e men in business to-day know
there are two things they need.
One is business and the other is
profit.

Everyone has a fixed overhead
which is very hard to cut much
lower than it is to-day. If price
stabilization fails, we will be
thrown into a cut-rate war to in-
crease volume, hoping in some
measure to reduce overhead.

If the independent druggist
does not support a stabilization
program I am afraid he will not
be able to carry on in a real price
war. The figures of the Pepso-
dent Company are very interest-
ing. I have always maintained_that
less than 10 per cent. of the cus-
tomers are shoppers and the bal-
ance of 90 per cent. only ask for
a fair merchandising price, in-
stead of a drastic cut-rate price.
If the program of stabilization
could be carried on in which fair
profit minimum prices could be
established, the customers would
be better satisfied because then,
and only then, would they realize
that all were selling for the same
price, and instead of having
shoppers, we would have satisfied
customers. To-day if anyone
shops long enough and_ hard
enough, he can buy most every-
thing sold in a drug store at the
code minimum price.

If the Government in Wash-
ington would enact a law in
which it would allow the states
to pass a fair trade bill, in which
the manufacturers doing business
in any state could set the mini-
mum resale price of his product,
I believe our problems would be
answered. The manufacturer
would have to set a fair minimum
price to get the co-operation of
the pharmacists in that state; the
customer would get what he
asked for; the druggist would
make a legitimate profit and the
manufacturer would increase his

MICHIGAN TRADESMAN

business, which I believe, has

been proved in every case where

a manufacturer had a stabilized
price. Clare F. Allan,

Sec’y Michigan State Pharma-
ceutical Association.

———_> + + ___
The Mead and Copeland Bills

There are two principal bills before
the Congress at this session dealing
with the food and drug laws. Both pro-
pose to strengthen the existing Food
and Drug Act, by speeding up the
procedure of stopping false advertis-
ing, misbranding, and other abuses.
But while the broad objectives of the
two bills are the same, they are very
different in their methods of enforce-
ment.

The bill introduced by Representa-
tive Mead is a thorough revision of the
existing food and _ drug _ statute,
strengthening the law, but avoiding
undue burdens on reputable manufac-
turers of foods and drugs. The Cope-
land bill goes much too far in vesting
arbitrary powers of enforcement in the
Secretary of Agriculture.

The Mead bill appears to be wholly
adequate to protect the public against
adulterated or misbranded medicines
and against false or misleading adver-
tising of them. But it does not open
the way to abuses of bureaucratic
power, The Mead bill is a sensible and
workable plan to protect the public
with respect to proprietary medicines.

One very important. difference in the
bills is that the Copeland measure
omits many definitive provisions, leav-
ing them to regulation by administra-
tive officials. Under that bill, a drug
compound is dangerous to health if
the Secretary of Agriculture decides
that it is. Under the Mead bill, such a
medicine is classed as dangerous to
health only if the manufacturer cannot
prove substantial medical support for
its use under the conditions prescribed
on the label. The Mead bill does not
contain gaps to be filled in by admin-
istrative officials,

In labeling, the Mead bill is fully
adequate, requiring a list of narcotic
or hypnotic drugs and a list of stimu-
lant-depressant or sedative drugs. The
Copeland bill, by requiring a list of ac-
tive ingredients on the label and the
quantity or proportion of each on file
with the Government, opens the way
to piracy of valuable trade secrets.

—_.+-2>——_
The Common Drinking Glass

It is probably no exaggeration to say
that every day there are in the United
States, on an average, a million per-
sons who suffer, or are recovering from
some communicable disease of some
kind. Among the most prevalent and
the most damaging of these ailments
are the so-called “respiratory diseases”
and also we should place here the ordi-
nary contagious diseases, practically all
of which are conveyed by the secre-
tions of the nose and mouth, and con-
sequently by the common drinking
cup.

If one drinks from a glass that
reaches him unsterilized from the pre-
vious use by a person whose mouth or
lips contain the germs of any of these
diseases, he exposes himself to the
danger of contracting them, This

danger has long been recognized by
the sanitarians of the country, and it
was mainly through their insistence
that the first effort was made to com-
bat the continual danger from this
source of infection. Kansas was the
earliest of the States to enact a law
against the common cup and the com-
mon towel and similar measures have
since been placed on the statute books
of forty-five other States.
—— 2.22
Liquid Court Plaster

While the exact process employed
by any particular manufacturer in
making liquid court plaster is unknown
to us, we may say that in a general
way most preparations of this kind
have a sort of collodion base.

If soluble gun cotton is dissolved in
acetone in the proportion of about 1
dram by weight of the former to 35 or
40 drams by volume of the latter, and
¥% dram each of castor oil and glycerin
be added, a colorless, elastic and flex-
ible film will form on the skin when
the liquid is applied. Unlike ordinary
collodion this preparation does not
readily peel off. If tinted very slightly
with alkanet and saffron it can be made
to assume the color of the skin so that
when applied it is almost invisible.

As a working formula the following
may be found useful:

Peroxylin 89008 ote 1 ounce
Amyl Acetate _-_-------- 5 ounces
Acetone 2222) coe 15 ounces
Balsam of Mire)! eer 2 drams
Castor Ou (20.2 ee 2 drams
Qi. of Cloves: 222502) 15 minims

Dissolve the pyroxylin in the amyl
acetate, and the acetone, and add the
other ingredients, avoiding fire, or
light.

—_+++___

He is an eloquent man who can treat
humble subjects with delicacy, lofty
things impressively and moderate
things temperately.

SEASONABLE

 

April 10, 1935

Introductory Package Sale

Whenever it opens a new store, a
chain company reports that it conducts
an “Introductory Sale.’ In order to
draw as many people as possible to
the store without regard to profit, the
company gives away an “Introductory
Package” with each purchase of $1 and
over. The package usually contains a
diary, a 15 cent box of bicarbonate of
soda, a sample of wine tonic, a package
of epsom salts, a bottle of vanilla, a
bottle of glycerine lotion, a wash cloth,
and half a dozen other articles of trial
or sample size. An official of this com-
pany said that these sales serve as an
excellent means of acquainting custom-
ers with the complete line of merchan-
dise carried by the store.

—_+2>2>—___

Loss Prevention and Mutual Insurance
(Continued from page 6)
tomobile insurance unless we
something positive to offer in the way
of prevention? We have saved con-
siderable money for policyholders, but

have

we must do more than that, we must
prove that mutual insurance can do a
job in the prevention of loss, in reduc-
tion of cost, that cannot be duplicated
in any scheme of government insur-
ance. If we go to our jobs stressing
that cooperative thing, that the policy-
holders have a definite interest, then I
think the future of mutual insurance
can be only one of permanence and
steadily increasing usefulness.
S. Bruce Black,

President Liberty Mutual Insurance

Ga.
—_>- >

Believe me when I tell you that
thrift of time will repay you in after-
life, with a usury of profit beyond your
most sanguine dreams; and that waste
of it will make you dwindle alike in
intellectual and moral stature, beyond
your darkest reckoning—W. E. Glad-
stone.

ITEMS

SEED DISINFECTANTS

CERESAN DuBAY No. 738 SEMESAN BELL NU-GREEN

INSECTICIDES

PARIS GREEN
ARSENATE of CALCIUM

LIME and SULPHUR ARSENATE of LEAD

BORDEAUX MIXTURE

COPERCARB OXO BORDEAUX

SPONGES
PICNIC SUPPLIES

CHAMOIS SKINS
WAXES .

POLISHES
CLEANERS

PAINT BRUSHES—VARNISH BRUSHES

BATHING CAPS
Ss

BATHING SUITS and SHOES

ODA FOUNTAINS and SUPPLIES

PAINTS ENAMELS

TURPENTINE
RUBBER BALLS
GOLF SUPPLIES

LACQUERS

MOTH DESTROYER
BASE BALLS

CAMERAS and FILMS

VARNISHES OILS

MARBLES
PLAY GROUND

and INDOOR BALLS and CLUBS

ROACH
LICE

ANT BEDBUG

FLEE

RAT MICE MOSQUITO

TICK KILLERS, ETC.

Our prices are right and stock complete.

HAZELTINE & PERKINS DRUG CO.

Grand Rapids, Mich.

 

 

 

 

 

 

 

 

 

April 10, 1935

“MICHIGAN TRADESMAN

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

 

 

 

 
 
 
 

ACID
Acetic, No. 8, lb.-----—----. 06 . 0
Boric, Powd., or Xtal., 1b. 1% 20
Carbolie, Xtal., Db 3 6@ 48
Citric ib, 3 0 &
Muriatic, ‘Com’L., Ib, OKO
Nitric, 1b oe , 1 @
Oxalic, bl lUr Ue lh hU
Sulphuric, Ib. 22 03%O@
Tartaric; ib. 22 33 @
ALCOHOL
Denatured, No. 5, gal,_.--.. 38 @ 650
Wood, gal. -_ =e CO @ 60
ALUM-POTASH, USP
Fumo. Ib, 6 @ 15
Powd. or Gra., Ib.-.-.-..... 0%@ 16
AMMONIA
~oncentrated, Ib. 18
{-F, lb 13
3-F, Ib. 13
Carbonate, 30
Muriate, Lp., lb. 2
uriate, Gra., Ib. 18
Muriate, Po %
ARSENIC
Pound: 2 —. OF @ 2
BALSAMS
Copaiba, 1b. 60 @1 20
Fir, Cana., Ib 0 @ 3 40
Fir, Oreg. 5% @100
Peru, jb, 200 a 4 6
‘Tolu; ib, 2.222 2 be 6 fk 80
BARKS
Cassia
Ordinary, tb... o #8
Ordinary, Po., lb..---§ 20 @ 30
Saigon. ib. oo oe #
Saigon, FPo., ib._........ 5 @ @
(oo 40 @ 45
Elm, — Ib, —. #0 «&
Him, Gd tb... 33 @
ras ea 1b) 60)2 eo 6
Soaptree, cut, lb..—_-. 5 20 @ 38
Seaptree, Oe 35 @ 40
BERRIES
Cubaeb! Ibe oo @ %
Cures Po. i g 80
Juniper: ib 218 20
BLUE VITRIOL
Pound i225 66 @ 16
BORAX
Pd or Xtal ib. CO BOS
BRIMSTONE
Pound (oo ———w- C8 @€@ 6
CAMPHOR
Found ee 72 @ 85
CANTHARIDES
Russian, Powd, -..---._-- @ ¢ 5
Chinese, Powd. .._._.____. @ 3 00
CHALK
Crayons
White, dozen -.--..---. @ 36
Dustless, dozen .—.---- @ ¢ 0
French Powder, Coml., lb... 03%@ 10
Precipitated, Ib. .------.--- 1220 16
Prepared, 1b 2 ag @ 16
White, lump, ib. Os ee
CAPSICUM
Pods, lp) 22 60 70
Powder, ib. 2020s 62 1%
CLOVES
Whole, Ib... = 80 @
Powdered. ‘Ib, 220 3 @ 4
COCAINE
Ounce) 13 75@15 40
COPPERAS
Mtal, Ibe 03%@ 10
Powdered, ib. 2... = oa @ 16
CREAM TARTAR
Found 25 @ 38
CUTTLEBONE
Pound 2.20 a Ge
DEXTRINE
Yellow Corn, Ib.._.----- --- 06%@ 15
White Corn, !b.------- — 7@ 15
EXTRACT
Witch Hazel, Yellow Lab.,
gal ‘al, pec eee 95 @ 1 65
Licorice, P’d, ¥b._-_--—--- co Oo ©

  

  

 

 

  
 

FLOWER
Arnica, ib. ._.....__. Se Oe GS
Chamomile
German, Ib. -..---...--. 60 @ 170
Roman. lb; ee @1 40
Saffron
American, lb. -.--------- @_ 1%
Spanish, os8. -_._....._ @1 25
FORMALDEHYDE, oe
Pound, 6. ee @
FULLER’S EARTH
Powder: Ibi 0 OS SCO
GELATIN
Pound =... -. ee 6 @ 66
GLUE
Brok,, Bro, lb... 0 @ 88
Gro'd: Dark, Ibs 16 @ 8
Whi. Flake, lb.--.-----. 237%@ 36
White G’d., Ib.------- Joon 20 @
White AXX light, b.----... Qo 4
Ribbon -.--- eee ee 42%@ 50
GLYCERINE
Fond ee 19 @ 4
GUM
Aloes, Barbadoes,
so called, lb. gourds___. @
Powd., ib ee 8s ae 4G
Aloes, Socotrine, Ib. --... @ %
owd., Ib. -.-..-. eee Qo 8
Arabic, first Ibo ae @ 50
Arabic, sorts, 17 @ 25
Arabic, Gran., @ 3%
Arabic, P’d, Ib, 2 @ 36
Asafoetida, lb. 4a @ «50
Asafoetida, Po., Ib.-._------ @ 10
Gi @ 6e
$8
@ 1 2
eo
@o 1%
42 @ 50
und, Ib. 42 @ 50
Shellac, anita <bone dr’d) bb. 4 @ 56
Tragacanth
No. 1, bbls @ 2 00
No. 2, . @1%5
Po @ 1 25
HONEY
Round <.----..--- Jf 26 ee 48
HOPS
%s Loose, Pressed, Ib.------ @ %
HYDROGEN PEROXIDE we
Pound, gross ..-----.---—--3'

% i ane poke OO 18 00
\% 1b., gross .---—----------11 00 @11 60
INDIGO
Madras, lb. 2 2 08 @ 3 2
INSECT POWDER
Pure, Ib, ee a
LEAD ACETATE
Xtal, Ib. .------------—------ 35
Powd. and Gran..._.-_-.. % g 35
LICORICE
Extracts, sticks, per box. 160 @ 2 00
Lozenges i. 40. ee bs
Wafers, (248) tex. @ 1 &
LEAVES
Buehu. Ib. short__..____.___ g 70

Buchu, Ib., long.—-—--—---
Buehu, Pd. ib. -___.__._ @ 7
Sage, bulk, ib: (2 28 @ 30
Sage, loose pressed, \s, Ib. @ 4
Sage, ounces -....---------- eo 8
Sage, P’d and Grd._.-—- — @ 38
Senna
Alexandria, Ib. _...._-. 6 @ 40
Tinnevella, bb. —..--. ee a
Powd, ib. Lu SO OS
Uva Ursi, lb. @ 30
Uva Ursi, P’d., 1b. @ 35
Chloride, med., dz. -------- @ %&
Chloride, large, dz.-----—- @146
LYCOPODIUM
Pound — 4 @ 60
MAGNESIA
Caro, 4a, 1b @ 30
Carb., 18, lb...---_-—--- a eo 3
Carb., Powd., lb._----------- 6 @ &
Oxide, Hea., Ib.--.-._.---. $ 70
Oxide, light, Se a 16
MENTHOL
Pound 22 493 @5 2
MERCURY
Pound (2225. is: @ 2.00

MORPHINE
Ounces) So ee @12 75
SE eee @14 40
MUSTARD
Bulk, Powd.
Select: ib; --- 4& @ 60
No 1) be CO eS
NAPHTHALINE
Balls, Ib. 06%@ 15
Bide 1D) ee O64@ 15
NUTMEG
Pound .----2-- ee 40
Powdered, Ibo 2. @ 50
NUX VOMICA
Pound oS a @ 2
Powdered, lb, .--...-------- 16 @ 2
OIL ESSENTIAL
Almond

Bit., true, ozs. .—._...-
Bit., art., of8, ..-..---
Sweet, true, Ib.-. 2 40

  

Sweet, art., lbs..tuuo 16
Amber, crude, ee eek
Amber, rect., ib.....__.____. 1 30
(ALBISG. IDs eee nena —
SOE A eee
Bergamot, lb. ) TE
Cajéput. ibs 22 a i O60
Caraway 3’d, lb...__..-.-. 3 50
@assia, USP: Ib... __--_ 2 15
Cedar Leat, ib._.-_--. 1 70

Cedar Leat, Coml., lb.......{ 1 00

 

Citronella, Ib. 85
Cioves? ib) 1 85
Croton, iba, ....... -- 4 00
Cubed. Ibs f20 2 oe ie
Erigeron, ib; ._....___._._.. 3 10
sucalytus, Jb. --..--..__. 85
Kennel ooo 2 26
Hemlock, Pu, 4... 170
Hemlock Com., 1b.--._.--. 1 00
Juniper Ber., Ib..-.......__._ 3 00
dunipr Wd, ib. ._._._..... —- 1
Lav. Biow., Ib....__._______ 6 00
Lav. Gard., lb....---.---.--. 1 26
Lemon, 1b) ee 215
Mustard, true, 0zS......___-
Mustard, art., 028. ....-----
Orange, Sw., lb...-_-----.. 3 00
Origanum, art., lb.--._.... 1 00
Pennyroyal, ib. .—._......_.. 2 76
Peppermint: Ib. _..--.--_ 4 75
Rose. Gro (oS
Rose, Geran,, 0ZS.-----.-.-
Rosemary Flowers, Ib.....-- 1 00
Sandalwood

BE ky 8 00

Wok hk - 4 50
Sassafras

True. ib, 22 88

Syn. ol 2 1 0
Spearmint, Ib. ~-------..... 3 50
Tansy, ib: 2) Ss 68

Thyme, Red, Ib..__._-_.--.- 1 75
Thyme, Whi. ib... 2 08

tue, Ib. 5 60

Birch, Ib. £08

S eee eccne 16
Wormseed, Ib, ~.--.....__-- 3 50
Wormwood, Ib. 5 60

OILS HEAVY

 

 

 

 

QEQOH GOOHLO EO EOOSEOOHELESHK EEE EOEOHOOS ERNE ESELHECEESO
MOA CODD PO OD HE ROTTED HOS ED mt OS Bs OO BO OO BO BOD OS OO mm BO
SSSSS SSESESS TES SSCSSSRRKSSS RERSSSRSSREKSSSSSHSSSSSESS

Castor, gal; 2.
Cocoanut, Ib, ----------.. 4%@
Cod Liver, Norwegian, gal. 120 @
Cot. Seed: gal, 120 @
Lard, ex., gal. 1 Se
Lard, No. 1, gal..tctm_l%s @
Linseed. raw, gal._-------- 78 @
Linseed, boil., gal, ~-----__ 81 @
Neatstoot, extra, gal._.-_- 80 @
Olive
Mala, gal <2: 200 6G
Pure, gal. -.. @
Sperm, gal. g
Tanner, gal.
Tar, gal. @
Whale, gal. @
Gum, ozs,
Powder, ozs.
Gran., O28) 22
Pound 22 ee
Black, grd., 25 g
Red, grd., 45
White, erd., 0 @
PITCH BURGUNDY
Pound) 222 680 Ce
PETROLATUM
Amber, Plain, Ib...-..... =. 123..@
14 @
17 @
20 @
22 @
PLASTER PARIS BRIIPAL
03%@
POTASSA
Caustic, stke. Ib. 69

Liquor, Ib.

Pb tt spe

on
SSSSES SESSKSSRES

 

35
55

POTASSIUM
Bicarbonate, Ib. ...-.---<«
Acetate, Ib. ~--..__..._-_----
Bichromate, Ib.
Bromide, Ib.
Carbonate, lb.

    

lodide,
Permanganate, lb.
Prussiate

QUASSIA CHIPS

ROUNG ooo eee mmane

Pawd, Ih, _............ coe
QUININE

G OZ. cans. Of8... 2.

ROOT
Aconite, Powd., Ib...-.....
Alkanet, Ib, _-...-..
Alkanet, Powd., Ib..........
Belladonna, Powd.,
Blood, Powd., Ib.-.-.-.....
Burdock, Powd., nb...
Calamus, Bleached, Split “and
Peeled, Va a
Calamus, Ordinary, lb.......
Calamus, Powd., bee
Elecampane, 1 eae
Gentian, Powd., }ie
Ginger, African, Powd., lb.
Ginger, Jamaica, Limed, Ib.
Ginger, Jamaica, Powd., lb.
Goldenseal, Powd., 1b.......
Heilebore, White, Powd., lb.
indian Turnip, Powd,, lb.
Ipecac, Powd., lb
Licorice, Ib.
Licorice, Powd., Ib.
Mandrake, Powd., 1
Marshmallow, Cut., je
Marshmallow, Powd., 1b...
Orria, I, ee
Orris, Powd., 1b... ee aecen
Orris, Fingers, 1b........ ae
Pink, Powd.
Poke, Powd.,
Rhubarb, lb.

eeecooe

 

 

Sarsaparilla (Honduras, cut) I

Sarsaparilla, Med., Cut, Ib.
Squills, Powd., ) ——
‘Tumeric, Powd., ib.....--..-
Valerian, Powd., Ib..—-....

Epsom, Ib,
Glaubers

. OF
Gran.,
Rochelle, Ib,
Soda, lb.

Anise, ib) 6
Canary, Recleaned, Ib...-...
Cardamon, Bleached, Ib...
Caraway, "Dutch, bee
Celery, Ib.
Colchicum, Powd., Ib...
Coriander, ib ee
Wennek Wh. 2 oot
Flax, Whole. Ibe
Biax, Ground, ib...
Hemp, eo |
Lobelia, Powd.,
Mustard, Beck
Mustard, White,
Poppy, Blue,
Quince, lb.
Rape, We
Sabadilla, Powd.,

Sunfiower, ib, fe
Worm, Levant, 1b a
Worm, Levant, Powd.______

SOAP
Coe Conti, White

ASR 0 ee ees
Bicarbonate, lb.
Caustic, Co’l.,
Hyposulphite,
Phosphate, Ib,
Sulphite

tak Ip. Coe ee

Dry, ’Powd., |) SES
Silicate, Sol, gal.......____.

SULPHUR

Light, 1b.

sy
Rock Candy, Gals,.....____.

: TAR
% Pints, dozen-_-....._
Pints, dozen ....°2
Quarts, dozen _______.

een meme

TURPENTINE

Gallons

i ee

35

35

 
   
 

50

20

42
15

&& 8
Fe
ee 98

Sass

*

SHOHOGOONSOOHHOOHSHOOSH OHEO

 

QOOHEOHNOHOOOHOKHLCHOHOOHOOOHOHHSOH GEESE

OH O9HOHH OOOO

26

999

~

reyey
eae

cer bo
RKKKRHannsSRSESSSaa

-
mo

SRnRaSSERESSE

10

10
10

20

15

 

 

  

20

 

MICHIGAN

These Quotations Are Used as a Base to Show the
Rise and Fall of Foods Quoted on This
and the Following Page.

The following list of foods and grocer’s sundries is listed upon base prices, not
intended as a guide for the buyer. Each week we list items advancing and declining
upon the market. By comparing the base price on these items with the base price
the week before, it shows the cash advance or decline in the market. This permits
the merchant to take advantage of market advances, upon items thus affected, that
he has in stock. By so doing he will save much each year. The Michigan Tradesman
is read over a broad territory, therefore it would be impossible for it to quote prices
to act as a buying guide for everyone. A careful merchant watches the market and

takes advantage from it.

 

 

ADVANCED

Sugar—20c

Clothes Line—15c

Red Alaska Salmon—5c
Chipso—30c

Gold Dust—25c
Mazola, 5 gals.—30c

DECLINED

Spring Lamb—1tc
Good Lamb—ic
Diamond Matches—8c
Quaker Dates—30c
Macaroni—5c

Pearl Barley—$1

 

 

AMMONIA

Little Bo Peep, med... 1 35
Little Bo Peep, = 26
Quaker, 32 oz.
Star, 12-oz.

 

APPLE BUTTER

BAKING POWDERS

Clabber Girl

 
  

10-oz., 4 doz. case___. 3 50
2 Ib., 1 doz. case_--__ 2 30
Royal, 2 0z., doz.-----

Reval, 6 oz., doz... 2 00
Royal, 12 oz., doz..-.- 3 85
Royal, 6 lbs., doz.__-. 20 00

Rumford’s

10c, per dozen_ ok
8-oz., per dozen.. 1

12-0z., per dozen_—. 3
5-Ib., Bo dozen_____- "12 25

Calumet
4-oz., 3 doz. case___--- 217
8-0z., poe. = 8
16-oz., 2 doz._____..._-
5-lb., 4% doz.---.------ 6 00
KC
10 0z., 4doz.in case. 3 36

15 0z., 2doz.in case.. 2 45

%oz., 2 doz. in case. 4 12°

5 Ib., 1 doz, in case__ 5 90
10 Ib., % doz. in case__ 5 75

BLEACHER CLEANSER

Lizzie, 16 oz., 12s..... 2 16
Linco Wash, 32 oz. 128 2 00
Clorox, 24 pints Ws 2 95
Clorox, 12 quarts___-- 2 70

BLUING

Am. Ball, 36-1 0z., cart. 1 00
Boy Blue, 18s, per cs. 1 35

BEANS and PEAS

Dry Lima Beans, 25 Ib. 2 20
White H’d P. 4 05
Split Peas, yell. 60 Ib. 3 35
Split Peas, gr’n, 60 Ib. 4 75
Scotch Peas. 100 1b.-_ 6 65

BURNERS

Queen Ann, No.1 ~__-- 115
Queen Ann, No. 2 __--_ 1 25
White Flame, No. 1

and 2, doz._.....---- 2 25

BOTTLE CAPS

Single Lacquor, 24 gross
case, per case..__.. 4 10

BREAKFAST FOODS

Kellogg’s Brands
Corn Flakes, No. 136. 2 40
Corn Flakes, No. 124__ 2 40

Bran Flakes, No. 624__ 2 37
Bran Flakes. No, 650._ 1 00
Rice Krispies, 6 oz... 2 40
Rice Krispies, 1 0z.-.-. 1 10
All Bran, 16 0z. ..... 2 30

 

All Bran, %

Whole Wheat Fia., 24s 2 00
Whole Wheat Bis., 24s 2 31
Wheat Krispies, 24s__ 2 65

Post Brands

Grapenut Flakes, 24s.. 2 10
Grape-Nuts, 248 -..-.. 8 90
Grape-Nuts, 60s -.....
Instant Postum, No. 8 5 46
Instant Postum, No. 10 4 70
Postum Cereal, No. 0. 2 33
Post Toasties. 36s__-_ 2 40
Post Toasties. 24s... 2 40
Post Bran, PBF, 12_. 1 74
Post Bran, PBF, 24-. 2 36

Amsterdam Brands
Gold Bond Par., No.54% 7 50
Prize, Parlor, No. 6_-. 8 00

 

White Swan Par., No.6 8 50
BROOMS
Quaker, 5 sewed_-__-__ 7 50
Warehouse -—- 1%
Winner, 5 sewed..____ 5 76
Basis 4 26
BRUSHES
Scrub
New Deal, dozen... 85
Stove
Shaker, dozen ........
Shoe

Topeen, dozen

BUTTER COLOR
Hansen’s, 4 oz. bottles 2 40
Hansen's, 2 oz. bottles 1 60

  

  

CANDLES
Electric Light, 40 lbs.. 12.1
Plumber, 40 Ibs..---.__ 12.8
Paraffine, 6s _.. -- 14%
Paraffine, 12s -. 14%
Wicking ____.--_______ 40
Tudor, 6s, per box._.. 30

CANNED FRUITS
Apples
Per
Z..
Imperial, No. 10... 5 0

Apple Sauce
Mart. Ne; 22 10
Hast, No, 10.

Apricots
Forest. No. 10__-----_ 8 50
Quaker, No. 10_--.. 9 75
. Gibralter, No. 19. 3 00
Gibralter, No, 2%-_ 2 40
Superior, No. 2% 2 70
Supreme, No. 2:, 2 85
Supreme, No. 2_--... 2 25
Quaker. No. 2_________ 2 co
Quaker, No. 2%----__ 27

Blackberries

Premio, No, 10.--...-- 6 25
Quaker, No, 2_.---... 1 70
Biue Berries
Eagle, No. 10_----. 8 50
Cherries
Hert oe. 10... 5 70

Hart, No, 2 in syrup_- 2 25
Hart Special, 2..-._. 1 26

— No. 2 in

2
Herr "Special, No. 2__ 1 35

Cherries—Royal Ann
Supreme, No. 2%... 8 2
Supreme, No. 2... 23
Gibralter, No. 10__._.. 9 3
Gibralter, No. 2%... 2 75

Figs
Beckwith Breakfast,

No. 10 22) 138 08
Carpenter Preserved,

5 oz. glass 1 35
Supreme Kodota, | No. 71190
Fruit Salad
Supreme, No. 10__-_. 12 00
Quaker, No. 10_._-_-- 11 75
Supreme, No. 24%__--_ 3 60
Supreme, No. 2_-__._- 270
Supreme, No, 1-... 210

Quaker, No. 2%... 3 15

Goosberries
Michigan, No. 10----. 5 35

Grape Fruit
Zeneda No. 2_________. 1 35

Grape Fruit Juice
Florda Gold. No. 1---- | 75
Quaker, No. 2..______ 1 35
Florida Gold. No. 5-- 3 90

Loganberries

Pramio, No. 10 ~----- 6 75

Peaches
Forest, solid pack,

No. 10200
Nile, sliced, No. 10- 6 50
Premio, halves, No. 10 6 50
Quaker, sliced or

halves, No. 10_----- 8 50

Gibralter, No. 2%--.. 2 00
Supreme, sliced No.
See Soli ae Sa 2 15
Supreme, halves,
No. 2% 2 25
Quaker, sliced or
halves, No, 2%------ 215

Quaker sliced or
halves, No. 2._---- 1 70

Pears
Quaker, No. 10------ 8 59
Quaker, Bartlett, No.
2H ae 8 BB
= Bartlett, No.
Sa ee 1 95
Pineapple Juice
Doles, Diamond Head,
No. ee as
Doles, Honey Dew,
No: 710) 2300 6

Piesepnte. ene

Imperial, No. 10__.__ 7 90
Honey Dew, No. 2%... 2 40
Honey Dew, 1 90
Quaker, No. 2 2 36
Quaker, No. 1 80
Quaker, No. -1__ 1 10

 

TRADESMAN

Pineapple, Sliced
Honey Dew, sliced,

Noa. 100
Honey Dew, tid bits,

No. 10 2.
Honey Dew, No. 2%. 2 45
Honey Dew, No. 2... 2 00
Honey Dew. No. 1... 1 10
Ukelele Broken, No. 10 7 90
Ukelele Broken, 2% -- 5
Ukelele Broken, No. 2 1 85
sar ep Tid Bits, No.

DS ee es
Quaker, No. 10___. =
Quaker, No.. 2%
Quaker, No. 2. ee

   

Quaker, No. 1-.---.- 1
Ulikit, we. . 30%

Syrup 2 6 50
canine Egg, No. 2% 2 30

Supreme Egg, No. 2.. 1 70
Primo, No. 2, 40%
Byrn ee 1 00

Prepared Prunes
Supreme, No. 2%4-----_ 2 45
Supreme, No. 10,

Rae 6 50
Raspberries, ae
Imperial, No. 10_-.-__ 7 00
Premio, No. 10..--.-.. 8 50
Hart, 8-ounce ----.._ 80
Raspberries, Red
Premio, No. 10..---.-- 8 75
Strawberries
Jordan, No, 2_-___-_-_ 2.50
Daggett, No. 2_-_____. 2 25
Quaker, No. 2_----_-.-- 2 35

CANNED FISH

Clam Ch’der, 10% oz._ 1 35
Clam Chowder, No. 2__ 2 75
Clams, Steamed No, 1 2 75
Clams, Minced, No. % 2 40
Finnan Haddie, 10 oz._ 3 30
Clam Bouillon, 7 oz. 2 50
Chicken Haddie, No. 1 2 75
Fish Flakes, small____ 1 25
Cod Fish Cake, 10 oz. 1 55

Cove Oysters, 5 oz... 1 35
Lobster, No. = ESS 2 25
Shrimp, 1, wet------__ 1 45
sard’s, 4% Oil, = 3 97

Salmon, Red Alaska__ 2 25
Salmon, Med. Alaska. 1 75
Salmon, Pink, Alaska 1 38
Sardines, Im. %, —
Sardines, Cal.
= - Van Camps,

do:
Tuna, 1s, Van Camps,

Tuna, gs, Chicken Sea,
OZ) ee ne 1 85
Tuna. 44 Bonita______ 1 45

CANNED MEAT
Bacon, ce. a : =

Corned__ 1 90
Beef, No. 1, oe. Sic 5
Beef, 2% oz., Qua., Sli. 1 30
Corn Beef Hash, doz. 1 95
Beofsteak & Onions, s. 2 70
Chiii Con Car., ls... 1 05
eviled Ham, %s8...-. 1 35
Deviled Ham, %s-. 3 20
Potted Meat, 4% Libby 48
Potted Meat, % Libby. 75
Potted Meat, % Qua... 6
Potted Ham, Gen. %.. 1 =
Vienna Saus. No, %_--

Baked Beans
Campbells 48s __-..-... 2 77

CANNED VEGETABLES

Hart Brand
Asparagus
Quaker, No. 2__-.--.. 2 20
Hunt Picnic _...___.___ 1 80

Hunt No. 1, Med. Green 3 00
Hunt No. 1 Med. White 3 15
Hunt No, 1 Small

en 2 80
Baked Beans

1 lb. Sace, 36s, cS.---__ 1 80

No. 2% Size, doz..... 1 10

No. 10 Sauce___--_____ 4 00

Lima Beans

 

90
Marcellus, No. 10_--___ - 6 90

Red Kidney Beans
No, 10 - ---4 75

 

String Beans
Choice, Whole, No, 2.. : 70
Cut,, No. 10 7 26
Cut, No. 2 1
Marcellus Cut, No. 10. 6 00
Quaker Cut No, 2... 1 20

Wax Beans
Choice, Whole, No. 3-. 1 70
7

Cut, Ne. i8 __....._._.. 25
cut, No.2 ow 1 35
Marcellus Cut. No. 10. 5 50

Quaker Cut No. 2-_. 1 20

Beets

Extra Small, No. 2.... 1 75
Hart Cut, No. 10-..... 4 50
Hart Cut, No. 2... 95
Hart Diced, No. 2... 95
Quaker Cut No. 2%-- 1 20

Carrots

Diced, No: 2)... | 85
Diced, No. 10 ..-...... 4 #@

Corn

Golden Ban., No, 2.--. 1
Marcellus, No. 2... 1
Fancy Crosby, No. 3.. 1
Whole Grain, 6 Ban-
tam. No: 220 1
Quaker No. 10-————

Peas

Oxford Gem, No. 2... 3
Sifted BE, June, No, 2.. 2
Marcel., Sw. W No. 21
Marcel.,. B. June, No. 21
Quaker, &. Ju., No. 10 8
Quaker E. J., No. 2_-- 1

 

Pumpkir,
INO: 30) 8 4 75
No: 2% 2 2 28
92%
Sauerkraut
Na, 10 & 25
No. 24% Quaker_.___ 110
No. 2 Quaker_.twmw. 9%
Spinach
Supreme No. 24%... 1 76
Supreme No. 2... _ 1 40
Quality. No. 2__--.-_-- 1 10
Quality. No. 2%_-.---- 1 59
Succotash

chee a No. 2. 1 75
A 1

Pride a ui. 12

Tomatoes

 

CATSUP
Quaker, 10 oz....doz. 1 10
Quaker, 14 0z.-.doz. 1 4@
Quaker gallon glass,
coven 11 60

CHILI SAUCE
Sniders, 8 oz.
Sniders. 14 oz.

OYSTER COCKTAIL
Sniders, 11 o0z.-......_ 2 00

CHEESE
Roguetort: oo a 68
Wisconsin ee
Wisconsin Twin

 
    

Michigan Flats 7 ise

Michigan Daisies _ 16%
Wisconsin Longhorn__ 7!
Imported Leyden ______

1 lb. Limberger _____-__ 3
Imported Swiss

 

—-

56
Pimento Loaf____ 25

Kraft.

Kraft, American Loaf__ 23
Kraft. Brick Loaf______ 23
Kraft. Swiss Loaf______ 29
Kraft, Old End, Loaf___ 28
Kraft, Pimento, % Ib. 1 75
Kraft. American, % lb. 1 75
Kraft. Brick, % ips i 75
Kraft, Limbur., %4 Yb._ 1 75

 

April 10, 1935

CHEWING GUM
Adams Black Jack...... 66
Adams Dentyne ........ 66
Beeman’s Pe = oe
Beechnut Peppermint... 65
Doublemint ~........ ‘ann
Peppermint, Wrigleya.. 66
Spearmint, Wrigleya_. 65
duicy Frut......._......
Wrigley’s P-K......... .
Teaberry

CHOCOLATE
Baker, Prem., 6 lb. %& 2 45
Baker, Pre., 6 lb. 3 oz. 2 60
German Sweet, 6 lb.4s°1 86
Littl Dot Sweet

i I

CIGARS
Hemt. Champions .__ 38 60
Webster Plaza ...... 16 00
Webster Golden Wed. 75 06
Websterettes -...... 37 60

Cintos easel a w- 33 5U
uarcia Grand Babies. 40 00
sraustreety +... 60

ng 2c - 40 00

 

Perfect Garcia Subl._ yd vw

BONWOY oo ee zu Ou

Budwiser -...-..._ 20 00

dsabella 2 20
Cocoanut

Banner, 26 Ib. tins... 304%

Snowdritt, 20 lb. tins. 20%

  

CL = LINE
Atlanta, 50 ft. 1 90
iNeystone, 30 foo 1 85
Corona, 60; ft. 2328 1 49

COFFEE ROASTED
Lee & Cady
1 Ib Package
Rivco 22 ss 22
Boston Breaktast ____ 18%
Breakiast Cup ______ 17%
Competition __.. ble
a Miche ee Ses el
Majestic ee
Morton House _____._ 25
Nedrow ____ 224%
Quaker, in cartons... 22%
Quaker, in glass jars. 26%

Coffee Extracts
M.Y.. per 100... 12
franks 60 pkgs... 4 Zo
Hummeil’s 60, 1 Ib... 10%

CONDENSED MILK
agie, 2 0z., per case. 4 60

Cough Drops

ee eee reac 1 46
Vieko, 40/luc__..w 3 40

COUPON BOOKS
50 Economic grade. 2 5u
iuv Kxonomic grade. 4 5u
200 Economic grade__20 uu
1000 Weonomic grade__37 5u
Where 1,0v0 bookg are
Ordered at a time, speciai-
ly printed front cover is
furnished without charge.

CRACKERS
Hekman Biscuit Company

Saltine Soda Crackera,

bulls 2 ae 12
Saltine Soda Crackers,

i-lb. pkgs. 2. 1 55
Saltine Soda Crackers,

DKSB 2

Saltina Soda Crackers, -

8% oz, pkgs.._t.to.. 93
Butter Crackeys, bulk bulk 13
Butter Crackers, 1 1b, 1.60
Butter Crackers, 2 i 3.12
Graham Crackers, bul: 13
Graham C’s, 1 1b ae 55
Graham C’s, 2 Ib.____ 2 90
Graham C’s, 6% oz... 93
Junior Oyster Cs, blk. 13
Oyster C’s, ahell, 1b 171
Club Cracker.

————— 2 7

CREAM OF TARTAR
6 lb. boxes. 35

ORIED FRUITS

Apricots
Extra Choice ~_--___. 23%
Standard 2-0-0) = 2024
Citron
10 tb. bor -- 25

 

 

 

 

April 10, 1935

Currants
Packages, 11 0z.-------- 1

Oecd 1 40
Quaker, 12s, p' ee

Quaker, 12s, regular__ 1 10
Quaker, 12s, 1%. lb.-. 2 00
Quaker, 12s, 1 Ib._-. 1 465

Figs
Calif., 24-8 oz, case... 1 80

Peaches
Evap. Choice ------- 15
Eva. Fancy ---—----- 16%

Peel

Lemon, Torelli,
4 os., dox________-_ 90
Torelli,

os., dozen_____-. 99
dozen....---. 90

Raisins 1%
Seed bulk ~_----—_
ee ra S’dless blk. 7%
Quaker s’dless bik..---

166. s
Quaker Seeded, 15 oz._. 8

Caeene is,
90@100, 25 lb. boxes_--@06%
300 90, 25 lb. boxes--@vt0%
70@ 80, 25 lb. boxes --@07%

50@ 60, 25 lb. boxes _.-@08%
200 50, 25 lb. boxes --@09%
30@ 40, 25 lb. boxes -.@1044
20@ 30, 25 lb. boxes -_-@124%
18@ 24, 26 @i4

Hominy
Pearl, 100 Ib, sacka__-. 3 56

Bulk Goods
Elb.Macaroni, 20 lb.bx, 1 30
Egg Noodle, 10 lb, box 1 22

Peari Barley

Chester

Lentiis
Chie 10

Tapioca
Pearl, 100 lb. sacks... 7%
Minute, 8 oz., 3 doz. 4 05
Dromedary Instant --. 3 50

Jiffy Punch
3 doz. Carton.__-..---. % 25
Assorted flavors.

EVAPORATED MILK
Quaker, Tall, 10% oz.- 3 10
Quaker, Baby, 4 doz.__ 1 55
Quaker, Gallon, % dz. 3 25
Carnation, Tall, 4 doz.
Carnation, Baby, d dz. 1 61
Oatman’s D’dee, Tall. 3 22
Oatman’s D’dee, Baby 1 61
Pet Tal oo 3 22
Pet, Baby, 4 dozen____ 1 61
Borden’s, Tall, 4 doz. 3 22
Borden’s, Baby, 4 doz. 1 61

 

FRUIT CANS

Ball Mason
F. O. B. Grand ee a

 

 

e
an... 13
Mason Can Tops, gro. 3 55

FRUIT CAN RUBBERS
Quaker Red Lip, 3 gro. ;

 

GELATINE

5 dos. 210

Minute, 3 doz.-..--.... 4 05
"8, 1 dozen._._._ 3 25

Jelsert, 3 doz._.._--.-- 1 40

 

HONEY
Lake Shore 1 lb. dos_. 1 90

JELLY AND PRESERVES
Pure. 30 Ib. vails_____ 2 35
Imitation. 30 Ib. vails_ 1 89
Pure . 16 oz., dz. 2 00
12 oz. Apple Jelly, dz. 95
13 oz. Mint Jelly, dz. 1 60
7 os. Cranberry Jelly, dz 90

JELLY GLASSES
% Pint Tail, per doz..... 25

JUNKET GOODS
Junket Powder ..._
Junket Tablets __._.. 1 36

MARGARINE
Wilson & Co.’s Brands
Oleo
Nat ee 14%
MATCHES
Diamond, No. 5, 144___ 5 72
Searchlight, 144 box__ 5 72
Swans eee es 5 10
Diamond, No. 0______ 4 80

Safety Matches
Red Top, 5 gross case 4 80
Congress, 5 gro. cs... 5 26
Standard, 6 gro. cs.__ 4 00

MUELLER’S PRODUCTS

on Son 2 10
Spaghetti, 9 oz.._.___. 10
ni, 9 oz.. 2 10

Bee Noodles, 6 oz. ___. 2 10

Alphabets, 6 oz... 2 10
Cooked Spaghetti, 24c,
dT) On 2 20

NUTS
Whole
Almonds. Peerless ____ 15%
Brazil, large -_..... 138%
Fancy Mixed ________ 16

Filberts, Naples ______ 16

Peanuts, vir. Roasted 114%
Pecans, 3, star 25
Pecans, Jumbo ______.._ 40
Pecans, Mammoth __-_--_ 50
Walnuts, Cal. __17% to 22

Salted Peanuts
Nancy. No, 1... 14%
12—1 Ib. Cellop’e case_ 1 50

Shelled
Almonds 22200
Peanuts, Spanish, 125
1p. bage oo 9%
Hitberte 2222 32
Pecans, salted ________ 66
Walnut, California ___ 65

MINCE MEAT
None Such, 4 doz.____- 6 20
Quaker, 1 doz. case___ 90
Yo Ho, Kegs, wet, Ib. 16%

 

OLIVES—Plain
Quaker, 24 3% oz. cs. 1 87
Quaker, 24 7% oz. cs. 3 55
Quaker, 12, 11 0z.___. 2 35
Tempter, 12 22-0z. cs. 4 50
1 gal. glass, each____ 1 55

OLIVES—Stuffed
Quaker, 24, 2-0z. cs... 1 87
Quaker, 24, 3-0z. cs.__ 2 70
Quaker, 24, 5-oz. cs.__ 3 37
Quaker, 24. 7% oz. es. 4 39
Quaker, 12, 16-o0z. cs. 4 35
1 Gallon glass, each__ 2 10

PARIS GREEN

 

PICKLES

Sweet Small
L and C, 7 0z., doz... 92%
Paw Paw, quarts, doz. 2 80

Dill Pict.les
Gal., 40 to Tin, doz.__. 8 20
32 oz. Glass Thrown-_._ 1 50

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Blue Ribbon, per doz. 4 50
Bicycle, per dog..__-.. 4 70

van, per doz... 2 25

POP CORN
Sure Pop, 25 lb. bags 2 55
Yellow, 24 1-Ib. bags... 2 50

MICHIGAN
FRESH MEATS

Beet
Top Steers & Heif.____ 19

Good Steers & Heif.____ 16

Med. Steers & Heif.____ 13

Com. Steers & Heif.____ 10
Veal

 

Lamb

 

 

  

Pork
DOs 21
Otte 21
Shoulders ______ hs
Spareriba 14
Neck. Bones: (232 06
Mimi ines, so 14

PROVISIONS

Barreled Pork
Clear Back ____28 00@34 00
Short Cut, Clear____ 30 00

Ory Salt Meats

DS Bellies. 20-25 19
Lard
Pure in tierces. 14%
60 1b. tubs ____.advance \%
50 lb. tubs —.__W advance 4
20 lb. pails _____. advance %
10 lb. pails _._.--.advance %
5 lb. pails _.-_-advance 1
3 1b. pailg _-___ advance 1

Compound, tierces _.. 13%
Compound, tubs 14

Sausages

 

k
Tongue, Jellied .....___ 36

Hleagdeneésa 18

Smoked Meats
Hams, Cert., 14-16 Ilb.__ 22
Hams, Cert., Skinned

 

16-18 i 22
Ham, dried beef

Knuckles _________..@22
California Hams __.__@14
Picnic Boiled Hams___.@18
Boiled Hameg -_--__ @3e
Minced Hams 15
Bacon 4/6 Cert._-__.-__ @27

 

Beef
Boneless, rump  ____Ib28 00

Liver

 

RICE
Fancy Blue Rose_____- 4 90
Vaney Head 6 00
RUSKS
Postma Biscu: Co.
18 rolls, per case ____._ 2 10
12 rolls, per case _____. 1 39
18 cartons, per case _._ 2 35
12 cartons, per case __. 1 57
SALERATUS

Arm and Hammer 24s_ 1 50

SAL SODA
Granulated, 60 Ibs. cs._ 1 35
Granulated, 18-2% Ib.

packages

COD FISH
Bob White, 1 Ib. pure 25
Paragon, 1 Ib. a9

TRADESMAN

HERRING

Helland Herring
Mixed, kegs —..._.
Milkers, kegs —..--.__ 95
Boneless Herring, 10 Ib. 15
Cut Lunch, 8 lb. pails 1 26

Mackerel
Tubs, 60 Count, fy. fat 6 00
Pails, 10 lb. Fancy fat 1 50

White Fish
Med, Fancy, 100 lb... 13 00
Milkers, bbls, -..-_.-- 18 50
K K K K Norway--.- 19 50
Sib: pation 1 40
Cut Bunehe oo 1 50

Boned, 10 Ib. boxes... _ 16

SHOE BLACKENING
2 in 1, Paste, doz._...__ 1 30

E. Z. Combination, dz. 1 30
Dri-Foot, doz. ~__--.. 2 00
Bixbys;' dozi)200 00 1 30
Shinola, doz... - 90

 

STOVE POLISH
Blackne, per doz.-_____ 1 30
Black Silk Liquid, doz. 1 30
Black Silk Paste, doz._ 1 25
Enameline Paste, doz. 1 30
Enameline Liquid, doz. 1 30
E. Z. Liquid, per dez._ 1 30
Radium, per doz._____- 1 30
Rising Sun, per doz.___ 1 30
654 Stove Enamel, dz._ 2 80
Vulcanol, No. 10, doz._ 1 30
Stovoil, per doz.-._--_. 3 00

SALT

F. 0. B. Grand
Quaker, 24, 2 Ib.
Quaker, 36-1% I
Quaker, Iodized, 24-2. 1 45
Med. No. 1, bbls.__-___ 3 15
Med, No. 1, 100 lb. bk. 1 07
Chippewa Flake, 70 Ib. 1 00
Packers Meat, 50 lb... 70
Crushed Rock for ice,

cream, 100 lb., each 95
Butter Salt, 280 1b. bbl. 4 U0

Rapids
_210

    
  

Block, 50) tb. 40
Baker Salt, 280 lb. bbl 3 80
6, 10 lb., per bale_____ 1 03
20, 3 Ib., per bale______ 1 08
25 lb. bogs, table... 45

   

= AY
s Tae
(MEDICAL |}
ea ee

Free Run’g, 33, 26 o3.. 3 40
Five case lots__._..... 2 3

Todized, 32, 26 oz..-_.. 2 4)
Five case lots___...... 2 30
Colonial
Rifteen 48... —. 106
Twenty ca... E08
Six 103 __. 93
Iodine, 24, 2s3_.___..-_.. 1 85

BORAX
Twenty Mule Team
24,1 1b. packages __.._ 3 35

48,10 oz, packages... 4 40
96, 14 lb. packages___. 4 00

WASHING POWDERS
Bon Ami Pd., 18s, box. 1 90
Bon Ami Cake, 18s._._ 1 65

  

 

Briboy oa at 85
Big 4 Soap Chips 8/5__ 2 40
Chipso, large _ oe. 4 58
Climaline, 4 doz.___-__ 3 60
Grandma, 100, 5¢c_-.--- 3 50
Grandmmu, 24 large... 3 50
Gold Dust. 12 large_. 2 20
La France Laun 4 dz. 3 65
Lux Flakes, 50 small_. 4 55
Lux Flakes, 20 large. 4 33
Old Dutch Clean., 4 dz. 3 40
Ringo, 249 22 4 65
Ringo; 40g) oe 89
Spotless Cleanser, 48,

20 (Om. oo 3 85
Sani Flush, 1 doz... 2 25
Sapolio, 3 doz.__-.-__. 3 15
Super Suds, 48 ~:.__. 3 90

Sunbrite, 505 2
Wyandot. Cleaner, 248 1 60

SOAP
Am, Family, 100 box 5 20
EE B Qe... 8
Fels Naptha, 100 box__ 4 35
Flake White, 10 box_. 3 20
ivory, 2006s) 2 5 05
Fairy, 160 box... 3 00

a bor. US
P & G Nap Soap, 100@3 20
Sweetheart, 100 box.__ 5 70
Grandpa Tar, 50 sm. __ 2 10
Williams Barber Bar, 9s _ 50
Williams Mug, per doz. 48
Lux Toilet, 50 3 06

SPICES
Whole Spices
Allspice Jamaica______ @24
Cloves, Zanzibar__.
Cassia, Canton @
Cassia, 5¢ pkg., doz... @40

 

 

Ginger, Africa _..___.. @19
Mixed, Na 1... @30
Mixed, 10c pkgs., doz. @65
Nutmegs, 70@90 __--.. @50
Vutiuegs, 105-110 ___.. @48

>epper, Black ________ @23

Pure Ground in Bulk
Allspice, Jamaica ____ @18
Cloves, Zanzbar
Sassia, Canton__

   

Mustard 2220) @21
Mace Penang ________ @6)
Pepper, Black __.___. @23
Nutmegs 60 5 @%
Pepper. White _______ @48
Pepper, Cayenne _____ @26
Paprika, Spanish _____ @36
Seasoning
Chli Power, 1% oz._. 65
Celery Salt, 1% oz... 80

 

   

Ponelty, 3% oz._______ 3 25
Kitchen Bouquet_____ 4 25
Laurel Leaves _______ 26
Marjoram, 1 oz._-_ 90
Savory, 1 oz.______ 65
Thyme, 1 of.____ a0
(umetic, 136 og 2) 2) $5
STARCH
Corn
Kingsford, 24/1) 2.0. 2 35

Powd., bags, per tb____ 4%
Arso: 24° 3 1b pies. 5-64
Cream, -1 2 20

Gloss
Argo, 24. 1 Ib. pkes.._ 1 64
Argo, 12, 3 lb. pkgs.__ 2 2
Argo, 8, 5 lb. nkgs.____ 2 46
Silver Gloss, 48, 1s_.__ 11%
Elastic, 16 pkgs.______ 1 38
Staley 24—1 ftb.________ 1 70

SYRUP

Corn

Blue Karo. No. 1% __ 2 72
Blue Karo, No. 5, 1 dz. 3 70
Blue Karo, No. 10____ 3 52
Hed Karo, No. 1% | 9 92
Red Karo, No. 5, 1 dz. 3 99
Red Karo, No. 10__._ 3 85

Imit. Maple Flavor
Orange, No. 1%, 2 dz._ 2 87
Orange, No. 3, 20 cans 4 34

Maple and Cane
Kanuck, per gal.______ 1 25
Kanucek, 6 gal. can____ 5 30
Kanuck, 24/12 Glass__ 4 00
Kanuck, 12/26 Glass 4 15

Grape June

Welch, 12 quart case__ 3 90
Welch, 12 pint case___ 2 00

 

MAZOLA COOKING OIL
Pints, 2 doz., case____ 5 70
Quarts, eS
5 gallons. 2 per case__ 12 60

TABLE SAUCES

Lee & Perrin, large... 5 75
Lee & Perrin, small___ 3 35
Renner: ae 1 60
Royal Mint 02 2 40
Tobasco, small________ 3 75
Sho You, 9 0z., doz.___ 2 00
Al, lares 2 4 75
Alena 2 85
Cater 26%... 3 30

21

 

Ceylon
Pekoe, medium __....__ 63
English Breakfast
Congou, medium _______
Congou, choice _____ 35:@ 36
Congou, fancy ______ 42@43

 

TWINE
Cotton, 3 ply cone... 40
Cotton, 3 ply balls______ 40
VINEGAR

UF. O. B. Grand Rapids
Cider. 40 erain_______ 25
White Wine, 40 grain 19%
White Wine, 30 grain 4%

WICKING
No. 9, per gross _______ 80
No. 1, per gross ee 1 25
No. 2, per gross a ae
No. 3, per gross 2 30

Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 650
Rochester, No. 3. doz. 2 00
Rayo, per doz.________ 75

WOODENWARE
Baskets
Bushels, Wide Band,
wood handles______ 2 00
Market, drop handle. 90
Market, single handle. 95

  

Market, extra ________ 1 60
Splint, large ____ 8 60
Splint, medium 7 50
Splint, smalp 2 6 50

Churns
Barrel, 5 gal. each____ 2 40
Barrel, 10 gal., each___ 2 55

3 to 6 gal., per gal.____ 16
Pails
10 qt. Galvanzed ______ 2 60
12 qt. Galvanized _____ 2 85
14 qt. Galvanized ____ 3 10
12 qt. Flaring Gal. Jr._ § 60
10 qt. Tin Dairy_. .___~ 4 00
Traps
Mouse, wood, 4 holes__ 60
Mouse, wood, 6 holes__ 70
Mouse, tin, 5 holes... 65
Rat, wood 1 00
Rat, spring ____ -- 1 60
Mouse, spring 20
. Tubs
arge Galvanized_____ 8 75
Medium Galvanized___ 7 75
Small Galvanized _____ 6 75
Washboards
Banner, Globe__._____ 5 50
Brass, single._________ 6 35
Glass, single__________ 6 00

Double Peerless_______ 8 50

Single Peerless________ 7 50
Northern Queen______ 5 50
Universal: 00 2g Ui

Paper Food Dishes
% |b. size, per M
1 Ib. size, per
2 Ib. size,
3 Ib. size,
5 Ib. size,

 

WRAPPING PAPER
Butchers D F, per 100 5 88
Kraft. per 100________ 5 88

TOILET PAPER
Quaker, 100 Rolls... 4 5
Silk Tissue, 100 rolls__ 3 59

YEAST CAKE

Maste. 3 daa... 2 70
Sunlight, 3 doz, _____ a
Sunlight, 1% doz. -.___ 1 35
Yeast Foam, 3 doz.____ 2 70

Yeast Foam, 1% doz.__ 1 35

YEAST—COMPRESSED
Fleischmann, per doz._.. 30
Red Star, per doz._.__.. 24

 

  

22

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Clyde K. Taylor.
Executive Vice-President—M., A. Mittel-

man.

Vice-Presidents—J. A. Burton, Lan-
sing; A. Allen, Grand Rapids; Edward
Dittmann, Mt. Pleasant; R. H. Hainstock,
Niles; E. T. Nunneley, Mt. Clemens; Fred
Nentwig, Saginaw; E. C. Masters, Alpena;
A. G. Pone, Jackson.

Secretary-Treasurer — Robert Murray,
Charlotte.

Field Secretary—O. R. Jenkins, Port-
land.

Membership Committee—R. H. Hain-
stock, chairman; entire board to act as
committee.

Board of Directors—E. T. Nunneley,
Mt. Clemens; M. A. Mittelman, Detroit;
Edw. Dittmann, Mt. Pleasant; Steven J.
Jay, Detroit; Clyde K. Taylor, Detroit;
John Mann, Port Huron; Max Harryman,
Lansing; Wm. Van Dis, Kalamazoo; Rich-
ard Schmidt, Hillsdale; Arthur Jochen,
Saginaw; B. C. Olsee, Grand Rapids;
Fred Elliott, Flint; P,. B. Appeldoorn,
Kalamazoo Fred Murray, Charlotte; Ralph
Meanwell, Ann Arbor; John Och, Che-
boygan.

  

 

Michigan Shoe Exhibition Association

Annual meetings held once a year at
Pantlind Hotel, Grand Rapids.

Address all communications to Rodney
I. Schopps, Secretary, Pantlind Hotel.

 

To Sell “Labels” or Consumer Satis-
faction

The introduction in the House and
Senate in Washington of bills “provid-
ing for the labeling, marking and tag-
ging of all boots and shoes” indicates
the revival of something which we had
hoped long since dead. But there they
are, resurrected after fourteen forgot-
ten years. They were termed “Pure
Shoe Bills” in the days of long ago,
but now the emphasis is put upon
“labeling, marking and tagging.” But
the meaning is the same, for out of
memory’s morgue comes the phrase:
“Any boot or shoe, the components of
which in whole or in part are of leath-
er, rubber, textile, paper, cardboard or
any other substitute for leather which
is misbranding within the meaning of
this act.”

As the two bills now stand they have
little chance of becoming laws. It is
obvious to anyone who has seen the
calendar of Congress and the matters
of vital legislation that should be pass-
ed before the close of the session that
the bills will go no further. They have
been referred to the Committee on In-
terstate and Foreign Commerce, and
there in all probability they will expire
when Congress closes.

But the spirit of labeling will rise
again in another session, and that’s the
important point to consider. Remem-
ber that labels are now cempulsory on
all merchandise produced under twen-
ty-eight manufacturing codes in com-
modities sold at retail. It is true that
the code labels are not generally de-
scriptive labels, but some of them cov-
er the spirit underlying this shoe la-
beling bill.

The real point at issue is—are we
approaching the day when the mer-
chant will be selling labels rather than
consumer satisfaction?

Will labeling laws be proposed to
increase the burden of retailing with-
out increasing consumer satisfaction?
It is obviously a foolish gesture on the
part of anyone to ask that all the in-
gredients of a shoe must be included
on the label or tag or other mark to be
put on the boots and shoes to show the
material used and the components
thereof. The simple term “sole leather”
would perhaps satisfy the farmer and

MICHIGAN TRADESMAN

the business interested in the ulti-
mate product, but would that labeling
be sufficiently descriptive to the con-
sumer?

In Cleveland the League of Women
Voters demanded that all stores tell
the consumer on bed sheets alone:
the tensile strength, first or second
quality, thread count, percentage of
filling and shrinkage. They voiced a
public demand for descriptive labeling
and insisted upon it.

We have in Washington to-day or-
ganizations that are active in behalf of
the consumer, Perhaps these organi-
zations are led by what is termed in
Washington the “professional consum-
er.” That individual endeavors to
speak in terms of all consumers and to
mold legislation which, in his mind,
might safeguard the ultimate user
against misrepresentation.

Make no mistake about it, the con-
sumer’s voice will also be heard in any
labeling laws. The present Pure Shoe
Bills put the rules and regulations un-
der the Secretary of Agriculture and
the examination of species of articles
in the Bureau of Chemistry and Soils
of the Department of Agriculture. But
in view of the fact that other industries
are possibly subject to label laws, there
are possibilities of the policing being
done by the Bureau of Standards—a
more acceptable arbiter to the consum-
ers’ legislative agents in Washington.

So you might readily have a labeling
law that made obligatory descriptive
grading, and then footwear would be-
come tremendously complicated if
every component part was graded A,
BC, D.

If there is trade encouragement of
these labeling laws, it is well for those
now interested to know the ultimate
consequences. To our mind it is far
better fur industry to operate with as
few laws as possible so that selections
and qualities can be secured through
experience. A labeling law is no short
cut to control of consumption. Proc-
esses of education in the quality and
use of shoe materials must be acceler-
ated whether or no we have labeling
laws. The greatest economy lies in
good leather and good shoes, as well as
the right materials for the right use.
The label doesn’t increase consumer
intelligence. It too often complicates
it. The common law of the land pro-
vides against misrepresentation.—Boot
and Shoe Recorder.

—_—_>+>—__.
IN THE REALM OF RASCALITY
(Continued From Page 2)
as “an imported Papier Panama in an
interesting pique weave,” and as “hand-
woven white Formosa Toyo Panamas.”

 

Vaughan Packing Co., Inc., 1714 Lo-
cust Street, Kansas City, Mo., manu-
facturer of a dog and cat food, prom-
ises to discontinue the word “Packing”
as a part of its corporate or trade name
or in any way which would tend to
mislead buyers into believing that it is
a packer subject to the provisions of
the Packers and Stockyards Act of
1921. The company will also give up
the use in advertising matter of repre-
sentations that the beef or other meat
ingredients of its products are United
States Government inspected, and

“beef” will not be used to describe the
meat ingredients unless and until they
consist of beef properly so-called.

 

Montgomery Ward & Co., of Chi-
cago, have entered into a stipulation
with the Federal Trade Commission to
cease and desist from using the word
“Neatsfoot” so as no longer to deceive
buyers into believing that products de-
scribed as ‘‘Neatsfoot” are composed
entirely of neatsfoot oil, when this is
not true. Provision is made that when
the product is composed substantially
of neatsfoot oil, the word “Neatsfoot”
shall be accompanied by other words
in equally conspicuous type to clearly
indicate that the preparation contains
in substantial part oils or ingredients
other than neatsfoot oil. Neatsfoot oil
is derived from the marrow of shank
bones and hoofs of cattle, sheep, hogs
and horses and is used to soften and
preserve harness, saddles and _ other
leather goods.

 

The Heidelberg Brewing Co., of Cov-
ington, Ky., has entered into a stipula-
tion with the Federal Trade Commis-
sion to discontinue representing that its
“Student Prince” beer is the only beer
produced in Greater Cincinnati by the
lautering process. This beer is not the
only beer ‘brewed by that process in
Greater Cincinnati, according to the
facts. The term “lautering” applies to
a filtering process for beer. The Hei-
delberg company advertised that “Lau-
tering gets much more of the nutriti-
ous, wholesome goodness from the
malt, and gives Student Prince a round
full-bodied flavor, with none of that
bitter after-taste.”

 

Clyde R. Heed, of Belmont, Ohio, in
his stipulation with the Commission,
agrees to cease using the words “Cured
in Rum” or words of equivalent mean-
ing on labels attached to his “Whoop-
ee Crooks” stogies, so as no longer to
import or imply that the tobacco from
which his products are made has been
cured in rum or in any way treated
with rum, when this is not true. He
agrees also, in the sale of “Brokers
Special” stogies, to stop employing the
words “Wine Dipped” when the to-
bacco of which they are made has not
been treated with wine.

 

Peroxide Chemical Co., 6300 Etzel
Ave., St. Louis, dealing in cosmetics

 

TROUBLE

 

 

srnecrostipsiniennepedimnsistriuareastcnetaas amine asaiimaaias

Pe ACNE AST OR OR Screen ie

   

April 10, 1935

and toilet articles including a bay-rum
product, agrees to abandon use of the
phrase “West Indian Bay Rum” either
alone or in connection with a picture
of a tropical scene of a palm covered
island or in any other way so as to tend
to deceive buyers into believing the
product to be manufactured in the’
West Indian Islands, when this is not
true.

D. T. Ward, Harry Ward and
Dwight A. Ward, trading as The Ward
Refrigerator & Manufacturing Co.,
6501 South Alameda Street, Los An-
geles, agree, in the sale of their refrig-
erators, to desist from use of the
words “All-Metal” in describing their
products so as not to deceive buyers
into believing that they are made in
their entirety of metal, when this is
not true,

Deran Confectionery Co., 142 Com-
mercial Street, Boston, agrees to give
up any scheme, plan or method of sale
of its candy products involving the
use of a gift enterprise, lottery or
scheme of chance whereby an article is
given as a prize for or in consideration
of the purchase of another article.

Leckie Coal Co., Inc., 79 East State
Street, Columbus, O., engaged in min-
ing coal in Virginia, West Virginia and
Kentucky and in the sale of coal at
wholesale, agrees to abandon use of the
word “Pocahontas” as a trade name for
coal not mined in the district known
to geologists, the coal trade and the
purchasing public as the Pocahontas
Coal district. The company will also
cease using the word “Pocahontas” in
advertising or in any way which may
tend to mislead buyers into believing
that the coal so referred to is pro-
duced in the Pocahontas coal district,
when this is not true.

Unfair competitive practices in the
paint industry, ranging from sale of
heavily watered and otherwise adulter-
ated paint to the improper use of fic-
titious company names, is prohibited in
a Federal Trade Commission order to
cease and desist issued gaainst Cad-
illac Paint Manufacturing Co., of De-
troit, and H. A. Lessen, the company’s
secretary-treasurer and general man-
ager. Competitive methods banned by
the Commission’s order include the use
of misleading “quality” labels for cheap
or adulterated paint; misrepresentation
of the basic white lead or linseed oil

(Continued on page 23)

 

INTHE AIR...

YOU CAN'T PREVENT A
TORNADO SO PROTECT
AGAINST
WITH WINDSTORM INSURANCE

PROPERTY LOSS

MICHIGAN SHOE DEALERS MUTUAL
FIRE INSURANCE COMPANY

MUTUAL BUILDING, LANSING, MICHIGAN
DETROIT

GRAND RAPIDS SAGINAW

 

 

 

 

     

   

 

 

April 10, 1935

MICHIGAN TRADESMAN

     

23

 

OUT AROUND
(Continued from page 9)
friendliness to all people are the must

essential elements of this attitude.

Druggists are up in arms about the
latest ruling of the Liquor Commission
in prohibiting the sale of bottled beer
for off premise use in drug stores now
selling liquor, Both are sold for off
premise use. I fail to grasp the logic
of prohibiting sales of bottled goods
for off premise use. Brewers are not
delivering to homes because the Com-
mission frowns upon the practice, while
the law says it may be done.

Of course the licencees who are now
delivering beer to the homes must be
protected. I do not think it would pay
the brewers to deliver to homes. Trucks
are costly. Labor union contracts pro-
vide for two men on a truck. Wages
are high, with the time of work lim-
ited to eight hours. It is not the
madam’s practice to stay at home any
more, The movies, the shops and the
beauty parlors claim her time. Conse-
quently a credit system would have to
be established to be used when the
madam is not at home to receive the
beer when it is delivered. If people
want beer, it should be made available
in small quantities, even at night—
when groceries are closed—otherwise
they will resort to hard liquor for a
stimulant, Americans want what they
want when they want it. Liquor con-
trol is fine, self control much better,
but hard to instil in the minds and
hearts of our younger generation.

Judging by the report sent us by
Mr. Stebbins, which is published else-
where in this week’s paper, the situa-
tion of the Diehl bill at Lansing is
about as could be expected. The Tax-
ation Committee of the House will un-
doubtedly give the measure a favor-
able report, which will do much to: se-
cure the enactment of the bill by the
House. It will then be up to the
friends of the measure to do the good
work among the senators, which they
have done in the House. There are
some merchants who are not very
strong for the measure, believing that
we did well when we succeeded in en-
acting the present law over the illy
advised veto of Governor Comstock,
which is now made a law of the land
through the recent decision of the
Michigan Supreme Court. They be-
lieve that we better let well enough
alone for the present and focus all our
energy on securing the enactment of the
amendment to the Clayton law, which
will practically put the chains out of
business, because they will then have
no buying advantage over the inde-
pendent merchants, There may be
merit to their contention, because the
amended Clayton law would be the
greatest achievement the independents
have ever accomplished.

 

Our long-time exponent of grocery
ethics sends me copy of a letter he
recently sent to Senator Vanderberg
as follows:

“T enclose herewith clippings from
our mutual friend Stowe’s Michigan
Tradesman, for which I have written

during many years, which tell their own
story.

“T could hardly, perhaps, more em-
phatically express my approval of your
great talk than I have done herein.
But I can only reconcile this sound
speech of yours with what you wrote
some two years ago about proposed
anti-chain store taxes, likewise run in
the Tradesman, on the assumption that
you were not well posted on the actu-
alities of chain store merchandising as
compared or contrasted with solo
stores, and that you do not know how
peculiarly prosperous the efficient
single-store operator is and has been
all along.

“Stowe and I disagree radically on
this question, but he is broadminded
enough to print anything I write, He
printed the enclosed complete and
without comment.”

Greenville, April 8—I believe we did
a lot of good by going to Lansing and
meeting with the legislative committee
on chain store taxation.

I also believe that the bill will be re-
ported out of committee and if it is I
hope you can find out definitely when
it will be voted on.

We should drum up a crown of five
thousand merchants to go to Lansing
on that date, so that our legislators will
know we are in earnest about this
legislation. @. E. Clack.

The losses to employes, corporations
and their stockholders, and particularly
to the consuming public, directly and
indirectly, caused by union labor’s ir-
responsibility is too large to be more
than roughly estimated. How the sense
of right and justice which has been
America’s heritage can be warped to
condone and even encourage the rub-
ber strike, with its destruction of val-
ues and property—and frequently life—
is difficult to realize. And now the ad-
ministration actually goes so far as to
attempt to legalize civil action against
an employer by a dismissed employe.
Surely this can never be considered
possible, at least until the employer
may also take civil action against or-
ganized labor for damages incurred by
a strike. Our President is anything
but fair in his dealings with employers.
He can see only the viewpoint of the
walking delegate and venal and un-
scrupulous strike manager,

The James Butler Grocery Co.,
which operates a number of retail gro-
cery stores in the Metropolitan District
of New York, has filed a petition in
bankruptcy and is seeking a reorgani-
zation under Section 77b of the Fed-
eral Bankruptcy Act. The petition was
signed by James Butler, president of
the company, and stated the proceed-
ing was authorized by the board of di-
rectors.

The petition states that although the

assets of the company were greater

than its liabilities the company was un-
able to meet its obligations as they ma-
tured. The petition added that the only
way the properties and positions of the
creditors and stockholders of the con-
cern can be preserved is through the
continuance of the business under a
plan of reorganization equitable to all
interests.

By reason of the continuing depres-
sion in the chain grocery business the
gross earnings of the business of the
debtor have substantially declined,”
says the petition. ‘Although far-reach-
ing and rigid economies have been put
into effect by the debtor during the
past six months, which have resulted
in a drastic reduction of operating ex-
penses, such economies have not been
sufficient to solve the financial prob-
lems of the debtor.”

Mr. Hoover’s message to his fellow-
Republicans of California has more
steam than his previous utterances. It
is written much better. It contains
short, snappy, epigrammatic sentences
which are a refreshing ccntrast to his
customary style. It does not overstate
the necessity of recasting national poli-
cies, and of looking to the Republican
party for redress. It is sound enough
in principle. Its weakness is its lack
of definiteness and its failure to sug-
gest some positive sort of alternative
to the New Deal measures which have
combined ineffectiveness and enormous
expense In short, the importance of
the Hoover letter lies, not in its con-
tents but in the motives which inspired
it and the unrevealed plans of the
author. E. A. Stowe.

——> + + __

IN THE REALM OF RASCALITY
(Continued from page 22)
proportions; use of fictitious company
names on guarantees, and use of in-
accurate analyses; imitation of well-
known paint company names, and sale
of certain of its paints or “bankrupt
stock.” Findings show the company
sold as “white lead ground in linseed
oil” a product containing cheap sub-
stitutes for white lead; 84 per cent.
barium sulphate, also that the “vehicle
of paint manufactured and sold by the
respondent contained as high as 85 per
cent. water. United States Government
specifications permit only one-half of
one per cent. of water in the vehicle of
outside paint, The Commission order
directs that paint for outside use shall
not be advertised as “durable house
paint” or “guaranteed house paint”
when it contains excessive quantities
of water or petroleum spirits or inert
materials; or when it contains exces-
sive amounts of filler or extending ma-
terial. The record shows that the re-
spondent admits selling to dealers as
high grade house and outside paint, at
from 60 to 70 cents a gallon, paint
heavily watered and otherwise adulter-
ated, such price falling far below high-
grade standard quality paint prices, and
such competition resulting in heavy
financial loss to competitors. The Com-
mission order enjoins the use of com-
pany trade names in connection with
the sale of Cadillac products, unless
and until such trade names are used to
identify products sold along with the
respondent’s business, and Cadillac is
directed to cease advertising that cer-
tain of its products are of “bankrupt
stock,” “interstate unclaimed freight,”
r “distress stock.’ According to the
findings, the respondents, by the im-
proper use and distribution of their
labels, have made it possible for out-
siders to affix unknown, miscellaneous
paint products labels emanating from

    

Cadillac Paint Manufacturing Co., “the
company thereby losing control over
whatever integrity, if any, its trade
names might otherwise have had.” The
company is said to have thus placed
in the hands of “Dollar” and “Factory”
store proprietors the means of mislead-
ing the public as to the origin of paint,
its quality and value. The respondent
is specifically directed to stop employ-
ing such trade names as Michigan
Paint Products Co., Imperial Color
Works, Wolverine White Lead Works,
or other names so similar to those of
existing legitimate business concerns
as to result in confusion and deception
of the purchasing public.
——_—- ee

As a writer I have only one desire—
to fill you with fire to pour into you
the distilled essence of the sun itself.
I want every thought every word,
every act of mine to make you feel
that you are receiving into your body,
into your mind, into your soul, the
sacred spirit that changes clay into
men and men into gods.——Thomas
Dreier.

a

The New Deal isn’t now turning up

many trump cards.

 

Phone 89674

John P. Lynch Sales Co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

Cash paid for stocks of merchandise
of every description including ma-
chinery, plants and equipment.
Write or wire

M. GOLDSMITH

935 Gratiot Ave. CAdillac 8738
DETROIT, MICHIGAN

 

 

 

 

Complete modern Drug Store fixtures for sale at
a great sacrifice, consisting of plate glass sliding
door wall case, show cases, cash registers, count-
ers, back bar soda fountain and utensils, etc.
ABE DEMBINSKY, Liquidator
171 Ottawa Ave., N. W.

Grand Rapids Michigan

 

 

 

BUSINESS WANTS
DEPARTMENT

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

BUSINESS OPPORTUNITIES—Ideal lo-
eations for retail dry zoods, men's fur-
nishings, and ready-to-wear in towns of
one to five thousand population. All good
trading centers in lower Central Mich-
igan. All going concerns. Some have
well assorted stocks. Wish to sell to close
estates. Worth your while to investigate.
Dan Zant. Charlotte. Michigan. 710

For Sale—Modern country store 20x 40
with stor eroom and basemeprt: seven-
room house; water and electricity; déuine
garage. On country road. Would sacri-
eee for cash. Would sell stock and rent,
U.S. post office goes witi store. Located
in good farming country Or  C.6, €
S.R.R. John Oswald, Cressey, Mich. In
southwest Barry county. 711

Grand Rapids ‘Auction House—Stock
liquidating sales, Also auctioneer for
private commercial facrories --bankrupts
—courts—ete., 636 Eastern avenue, S.E..
Grand Rapids, meer 118

FOR SALE cessful, paying small
department store Has been making
money all through the depression. An up-
to-theminute’ : popular- priced stock, In-
ventories approximately $7,500. Will re-
duce stock to suit buyer if necessary.
Enquire Leemon’s Department Store. 2404
Conners street, South Park, Port Huron,
Mic 714

 

 

 

 

      

24

Hold New NRA Case Weak

Serious doubts are expressed by
lawyers that the Government will
be able to win its announced ap-
peal to the United States Supreme
Court in the Schechter case involv-
ing the constitutionality of the
National Recovery Act.

It is felt that the judges of the
Federal Circuit Court of Appeals
who have just handed down an
adverse decision in the case, were
more favorably disposed toward
the recovery program than in most
cases which have resulted in un-
favorable verdicts to the NRA.
This is shown by their unholding
the constitutionality of the fair
trade practice regulations, it is
said. Nevertheless, Federal regu-
lation of hours and wages, the
basic purpose of the NRA was
ruled unconstitutional in their de-
cision.

Decision to appeal this case
promptly is held likely to delay
final passage of the law to extend
the NRA. Code officials fear that
any protracted delay will cause
further demoralization of NRA
activities, and encourage Congress
to burden the new act with so
many restrictions that code mem-
bership will not be worth while.

cpeeae Ss See

Wagner Bill Results

The current controversy in the
rubber industry is held to exem-
plify what can be expected to hap-
pen if the Wagner Trade Disputes
bill should become law.

The strike votes were timed in
advance to coincide with the hear-
ings on the Wagner bill. It is also
charged that union demands
were scheduled to be presented at
the same time that the National
Labor Relations Board announced
its decision in the Firestone case.

The controversy in Akron does
not involve wage and hour de-
mands, but concerns solely the
recognition of the rubber work-
ers union as a bargaining agency.
Since the votes taken by the com-
panies demonstrated that the
union has failed in is purpose to
organize workers, it is attempting
to utilize every opportunity to
gain a foothold, manufacturers
state.

With the Wagner bill a law,
such situations would be expected
to multiply. The companies would
have to spend a large amount of
time and money in litigation and
controversy to protect the rights
of employes who did not wish to
join an outside union.

es
Revercussions of a Rubber Strike

A strike in the rubber industry
at this time will have adverse ef-
fects on several related lines. in-
cluding cotton textile mills. Only
a protracted cessation of tire pro-
duction, however, would affect se-
riously operations in the automo-
bile industry,

Many of the textile plants de-
voted to the production of tire
fabrics are owned by the rubber
companies themselves, and would

probably be closed immediately

 

 

MICHIGAN

should production at Akron be
interrupted. Cessation of pur-
chases from merchant textile mills
by the rubber companies would
alsp force severe curtailment by
the former.

On the other hand, present
stocks of tires are said to be suf-
ficient to supply motor assembly
lines’ requirements for some time.
In addition, labor difficulties in the
rubber industry are at present con-
fined to Akron, and tire factories
located elsewhere would probably
continue active, at least for a time.

see Se
Trade Practice Statute Opposed

Imposition of several uniform
fair trade practice provisions on
industry by a Federal statute
would not solve the problem of
keeping competition within rea-
sonable bounds.

This suggestion, made before
the Senate Finance Committee,
was contained in a bill introduced
in the House early last week to
amend the Federal Trade Com-
mission Act to this effect.

Code executives maintain that
the trade practices susceptible to
regulation under a law applicable
to all industry would not be of
great significance. [ndividual in-
dustries are concerned chiefly with
regulation of their own particular
competitive problems. Regulation
of discounts, credit allowances,
etc., must be left to each industry
to meet particular conditions that
have developed in the past.

~~...

Swing Away from New Deal

Administration high officials
are reported uneasy over the de-
cided change of attitude toward
various features of the recovery
program. Some are resentful and
raise the cry of “‘propaganda”’
and ‘‘self-interest,’’ others are un-
willing to retreat from the pro-
gram, fearing loss of prestige for
the Administration, while there
are those who insist, ‘‘anyway, we
are doing something.”’

Apologetic speeches in Con-
gress and by radio are an indica-
tion of loss of prestige for the
program, and there has been
heard the charge that the farm
program of itself shows lack of
vision. In that regard, accusers
say the alphabet has been availed
of fully in the creation of new
agencies, but the farm problem
still remains as pressing and defi-
‘ant as ever.

 

Difference of Opmion on NRA

While in public utterances
many code authority officials, re-
sponsible manufacturers and oth-
ers interested are declaring gener-
ally for continuance of the Nation-
al Industrial Recovery Act, in pri-
vate conversation they lack en-
thusiasm over such prospect.

Sentiment, however, is consid-
erably divided, somewhat as fol-
lows: A few want NIRA scrapped;
some want only the labor provi-
sions retained, while others would
include with the latter a bare out-
line of prohibitions against unfair

TRADESMAN

trade practices. There are a few
who are very much for the law as
it is, but indicate they will not be
so favorably inclined to the exten-
sion if deprived of the very things
not permitted by the law which
make it attractive to them.

ere is a big division of opin-
ion in industry as to desirability
of production control. Some of
the larger units are unqualifiedly
for it, while some of the less influ-
ential, and those persons who
want to engage in given fields of
enterprise are opposed to this re-
striction.

It has been decreed by the high-
er-ups in the administration that
free rein in price fixing is tabooed,
but indicating that there may be a
*‘price floor’ to prevent cut-throat
competition.

—_—-__-soo-oa——————
Congressional Action on NRA
Further action on the Admini-

stration’s proposed grade labeling
program for canned foods and
fruits will be suspended until Con-
gress decides upon the future of
NIRA, it is indicated.

The program, advocated by the
White House and ardently sup-
ported by Food Administrator
Armin W. Riley, had held the
food trade spotlight for many
months when it was_ suddenly
withdrawn without any explana-
tion.

The food trade, split into op-
posing factions over the program’s
many angles, has besieged the ad-
ministration for information as to
the project's apparent abandon-
ment. Investigation disclosed that
no additional action will be taken
until Congress: passes upon the
future of the recovery law.

ee
Some Variety Chains Cut Prices

While most variety chains
show declines of 10 per cent. and
more in dollar sales volume for
March compared with a year ago,
a few report increases. Such in-
creases are ascribed to price re-
duction policies, such as extensive
use of loss leaders.

In some cases sales were aided
by establishing new departments
in existing stores. Both policies
tend to narrow the average profit
margin of the variety chains, and
are likely to encourage adverse
tax legislation by their effect upon
independents.

March results were best for
chains which have a large propor-
tion of their stores outside metro-
politan centers, where the late
Faster is less of an influence on re-
tailing.

so-so

Reassurance from Washington

Busine-s men are waiting eag-
erly for some sign from Washing-
ton that the administration has
adopted a more conciliatory po-
sition on major pending economic
issues.

The move that would give
greatest reassurance would be a
rubstantial change in the holding
company regulation measure. It is
felt that utility executives have
made so strong a case that enact-

 

April 10, 1935

ment of the Wheeler-Rayburn bil]
in its present form would be all
but unthinkable.

Announcement that a compro-
mise had been-reached on a modi-
fied regulatory measure would be
taken as evidence that the admin-
istration stands ready to be con-
vinced that other pending business
measures could be changed to ad-
vantage.

oe
Salary Disclosures

Salaries of corporation heads
last year, as reported to the Secur-
ities and Exchange Commission
and made public by that body.
included: Edward G. Seubert,
Chicago, president of the Stand-
ard Oil Co. of Indiana, $117,900;
James H. Rand, Jr., president of
Remington-Rand, Inc., $94,120;
William F. R Murrie, president of
Hershey Chocolate Corporation,
$91,550; Francis H. Brownell,
Chairman of the American Smelt-
ing & Refining Co., $100,000;
P. W. Litchfield, Akron, Ohio,
chairman of the Goodyear Tire

& Rubber Co., $81,000.
—_22—___
Food Plant Schedules Higher

Production schedules were increased
this week by many of the large manu-
facturers of foodstuffs, following the
general slowing up in activity in the
industry last month. Manufacturers
have been carrying smaller inventories
this year, but with orders showing an
increase this month, thy are planning
to push production in order to build
up supplies for the usual seasonal de-
mands. The output of cold cereals,
crackers and other summer-selling
products will be increased sharply dur-
ing April, with manufacturers planning
to operate their plants on the same
schedules as those during the corre-
sponding period last year. Prices show
little change from the 1934 figures, ex-
cept where processing taxes have been
put into effect.

—_>+.___
More A. & P. Short Weight Cases

Among the list of short weight fines
assessed on retailers in Los Angeles,
Calif., last week, were two cases against
employes of the Great Atlantic and Pa-
cific Tea Co. George E. Proctor, of
Store No. 16 at 5020 York boulevard,
was sentenced to thirty days in jail
because of alleged short weight sale of
cottage cheese. The sentence was sus-
pended. Carl Rogers, of Store No. 24
at 3420 E. Seventh street in Long
Beach, was made to pay a fine of $25
for short weight meat sale.

—_ +.
Detroit—The Cavalier Corporation,
1927 Michigan avenue, manufacturer
and dealer in carbonated drinks, is cap-
italized at $25,000 common and $11,000
preferred, $22,000 being paid in.

Detroit—The Cross & Peters Co.,
5502 McDougall street, manufacturer
and dealer in all kinds of foods at
wholesale and retail with a capital
stock of 30,000 shares at $1 each, $1,000
being paid in.

Flint—The Heatomagic Corporation,
P. O. Box 119, has been organized to
manufacture, deal in and install heat
appliances, with a capital stock of $2,-
500 common and $17,500 preferred,
$1,000 being paid in.

 

+

2 TS RL RE I MA
eee Biase a pssst nd ‘

 
 

Pw

SP

 

 

we we —€-+ .

=e

ty:

“VM PACKED FULL OF
NOURISHMENT — AND
I’M PACKED FULL OF
PROFITS, TOO.”

 

 

 

 

NATIONAL

 

 

 

$3,728,331.28
PAID x:

MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
AS PREMIUM SAVINGS TO
IT’S POLICYHOLDERS IN THE
FIVE DEPRESSION YEARS
930 £931 1932 1932 1994

e
PRESENT PREMIUM
SAVINGS 10%-334%%

REPRESENTED BY THE

MILL MUTUALS AGENCY

MUTUAL BUILDING, LANSING, MICHIGAN
DETROIT GRAND RAPIDS SAGINAW

WE WRITE ALL FORMS OF INSURANCE

 

 

 

 

CANDY FOR EASTER

APRIL 21

PANNED MARSHMALLOW EGGS—ALL SIZES
JELLY EGGS—LARGE OR SMALL
CREAM EGGS—ASSORTED COLORS
CHOCOLATE MARSHMALLOW EGGS AND RABBITS
CRYSTALLIZED CREAM EGGS AND RABBITS

Also Many Attractive Novelty Packages
Order from your Jobber

Manufactured by

PUTNAM FACTORY GRAND RAPIDS, MICH.

 

 

 

 

 

 

 

  
 
   
    

  

f Supplies ae
[ FLEISCHMANNS

SARYEAST

CEREAL OR TAPIOCA FLOUR AND
PRIMARY VITAMIN ‘A ADDED

F| STANDARD BRANDS INC., NEW YORK,NY. H EAL I if
4 MI A la a

A Forceful Sales Appeal

doily eals
S m
fat 3 ol” ae

 
  
   

 

 

 

 

 

SEEDS

NAA

Inoculation Semesan

A
Bulk GARDEN SEEDS Packet
Vegetables and Flowers
A
We Specialize in
LAWN GRASS and GOLF COURSE
Mixtures

Wholesale Only

A
INSTANT SERVICE

 

 

 

 

Write for our Special Prices
A A A

ALFRED J. BROWN SEED CO.

25-29 Campau Ave. Telephone 9-4451 Grand Rapids, Mich.

 

 

“Eat the NEW Fleischmann’s Yeast 3 times
daily for better health.”

National advertising carries this forceful
message to millions. And millions are re-
sponding. Sales are higher than ever.

Eat the NEW Fleischmann’s Yeast yourself.
Get your clerks to try it. Urge your custo-

mers to eat it regularly. R
Push Fleischmann’s Yeast NOW. It brings ae
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more customers into your store.

 

| A Product of STANDARD BRANDS INCORPORATED |

 

 

 

j Eacarcd Flavor’

Wherever Gum and Candy are sold
you'll find the Beech-Nut treasure
trove... gems of flavor in Beech-Nut
Gum... golden goodness in each
Beech-Nut Fruit Drop . . . precious
nuggets of refreshment in Beech-
Nut Mints and Luster Mints. It’s
“treasure” and “pleasure” for your
enjoyment. Step right up and say —

“Beech-Nut, Please!”

Beech-Nut

y GUM and CANDIES

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