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SPUBLISHED WEEKLY 37% x > TRADESMAN COMPANY, PUBLISHERSRK—2 ©
TIS SUES OCR Se NZ

Fifty-second Year GRAND RAPIDS, WEDNESDAY, APRIL 17, 1935

  
 
  

Number 2691

 

LET US GO BACK

Let us go back
To the simpler and better things;
Let us retrace our steps
From our greed-born bickerings
Back to the quietness
Of plain, good friendliness.

Let us go back
To the old roads of beauty’s quest;
Let us again find joy
In the fields and the woods, possessed
By the thrill of the spring,
And of summer wandering.

Let us go back
To old-fashioned content, our wealth
Found in the garden nooks,
And beneath home roofs. Let the health
Of the trees and the grass
Be ours, as the seasons pass.

THE OPEN DOOR

Open the door, let in the air;
The winds are sweet and the flowers are fair.
Joy is abroad in the world today;
If our door is wide, it may come this way.

Open the door, let in the sun;
He hath a smile for every one.
He hath made of the raindrops gold and gems;
He may change our tears to diadems.

Oplen the door of the soul, let in
Strong, pure thoughts which shall banish sin.
ey will grow and bloom with grace divine,
And their fruit shall be sweeter than that of the vine.

Open the door of the heart, let in
Sympathy sweet for stranger and kin.
It will make the halls of the heart so fair
‘That angels may enter unaware.

 

Thomas Curtis Clark.

 

 

 

 

 

  

The Advertising“Scoop”...The Outstanding Premium

DIZZY DEAN

 

TON Me er Cem eed

pM Va ey,

Plan . . . The Hardest-Hitting Selling Campaign of 1935!

IZZY DEAN—Amertica’s ace
pitcher and most colorful ath-
lete—is now pitching for Grape-Nuts!
Color newspaper comic sections. . .
small town newspapers . . . farm pub-
lications . . . magazines will present
Dizzy all during 1935 as the hero of
the year’s most exciting advertising
campaign! And this powerful, selling
series will reach practically every home
in the country—helping you to sell more
Grape-Nuts right in your own neighborhood!
The Dizzy Dean Winners, a club
for youngsters, will be featured in

each advertisement — will stimulate
millions of boys and girls to send in
Grape-Nuts package tops for the 37
alluring premiums being offered.

Besides being promoted in the ad-
vertising, this prize offer, one of the
most generous and extensive in merchan-
dising history, is stressed in a wide
variety of colorful, action display ma-
terial... and even on the Grape-Nuts
package!

Be sure that the tops sent in from
your neighborhood are from packages
bought in your store: by featuring

“Ask Your General Foods

  
 

Grape-Nuts and the offer in your adver-

tising .. . in window and fioor displays
- . on your counters. See to it now that
: i 7 qo

your Grape-Nuts stock is ample to

meet the heavy demand.

Dizzy says himself that he’s going
to pitch Grape-Nuts to the champion-
ship in the Breakfast Food League.
And you know that Dizzy always
makes good on his promises. Team
up with Grape-Nuts and Dizzy this
year and break all past sales records.
For complete information on this
pennant-winning drive

Salesman”

 

 

 

 

>

CORRE Ere rere eciesreeiot x

a

 

Rca li tila acti Pinsisthi

—

 

ADESMAN

 

Fifty-second Year

GRAND RAPIDS, WEDNESDAY, APRIL 17, 1935

Number 2691

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men.

 

SUBSCRIPTION RATES areas follows: $3. per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10cent_
each. Extra copies of current issues, 10 cents; issues a
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of
Grand Rapids as second class matter under Act of

March 3, 1879.

 

 

Printed by the Tradesman Company, Under
NRA Conditions

 

 

Some of the Towns Round About

Coral is a good country village with
an excellent market for all farm prod-
ucts and its merchants are up and do-
ing. The Coral Co-Operative Co. has
greatly improved the appearance of its
stock of general merchandise and the
manager is to be congratulated for the
better methods he has adopted. The
Rhodes Red and White store is mod-
ern in every particular and the pro-
prietor is much awake to the new order
of store keeping. He is about to cele-
brate his first anniversary with the Red
and White system, which has proved
most satisfactory. Mr. Rhodes applies
system to his business. On Monday
grocery stock is removed from the
shelves for dusting and replacement.
Each of the next three days changes
other duties, including window dis-
plays. This leaves Friday and Satur-
day to give full attention to trade. Wm.
J. Woodall, druggist, has a larger stock
than is usually found in a village of
this size. This is alo true of the local
hardware merchant and lumber dealer.
Here is located the Coral Creamery,
which has been in operation here many
years. The manager is Lynn Morris,
a bright young man who produces a
high grade of butter. Coral is noted for
its interest in better dairy cows. Calf
clubs and shows of dairy stock are
held here each year, and local dairy-
men are largely credited for the big
advance in dairying throughout Mont-
calm county.

Sparta, located on M37, the P.M. and
G. T. railways, has a population of
2000 and is one of the best towns in
central Michigan. It is the center of a
rich farming and fruit growing region
and provides a good market. Tt also
has several important industries, pro-
ducing condensed milk, auto and truck
trailers, metal castings and one of the
largest piston ring factories in the U.S.
These industries give steady employ-
ment to many men and women, so the
business level of the town has exceed-
ed that of the average community. I
was told there was not an empty

dwelling here. This speaks volumes
for the business men and women of
the town, as it shows they possess the
spirit of enterprise and co-operation to
a high degree. It was the pleasure of
the writer to accept an invitation to
address the Chamber of Commerce and
to meet its community leaders. Sparta
is fortunate in having a wide awake
newspaper, directed by H. J. Kurtz,
editor and publisher. Mr. Kurtz has
had a broad experience in the publicity
field and has rendered valuable assist-
ance in securing a recent new enter-
prise for the town. A newspaper man
of his ability is a most valuable asset
and local business in every line should
be awake to this fact and make liberal
use of the advertising prestige of the
Sentinel-Leader. Like many other
communities, the eagle eyes of the big
National food chain corporation seek
out live towns like this and make them
their prey. It is their greedy nature to
come and harvest what others have
planted. Not a dollar of their profits
remains here to build up the town, as
it is all sent outside the community
and state to swell the coffers of the big
financial centers. It is this constant
drain of Michigan towns and cities that
continues the depression and makes
both state and National legislation ne-
cessary. This is why the Diehl bill,
now before the legislature, should be
enacted into law, as it will close many
chain stores and restore the profit on
trade to local communities. Every in-
dependent merchant should write his
state representative and senator and
urge him to support the Diehl bill,

Kent City is on M37 and the center
of a large farming and fruit growing
section. Here is located one of the
W. R. Roach & Co. canning plants.
Among the leading merchants here are
John D. McBain, J. T. Perham, Carl-
son & Trofast, and A. H. Sauer &
Sons, one of the latter firm being state
senator from this district. I was assur-
ed that the senator would support the
Dieh! bill, to increase the amount of
license of chain store corporations,
which is now before the legislature.

Casnovia is another good country
town with excellent markets. Here is
located a large warehouse of Prater &
Eitel, who deal largely in fruits and
onions, the latter commanding a much
better price this year. Among the
leading merchants of the town are H.
Heuvelhorst, M. Kelly, W. J. Mann,
E. Harry Norris, R. H. Morton, Violet
Johnson, and J. W. Lehmkuhle, who
operates a modern flour mill.

Bailey is an active country burg on
M37 and the P.M. Ry. Here is located
a sawmill, which was busy converting
hardwood logs into lumber. The vil-
lage has three live merchants and each
is a careful reader of the Tradesman.
C. L. Gold has a good stock of drugs.

P. D. Pendell deals in groceries and
meats and James L. Smith has a large
stock of general merchandise.

Grant is also on M37 and one of the
‘best farming centers in this part of the
state. The local bank has $459,523.03
in resources, a part of which is $223,-
916.49 in cash on ‘hand and in other
banks. You will look for some time to
find another state bank with equal
liquidity. It is seldom one will find as
nice a community building as the
people here enjoy. It was built some
twenty years ago with funds provided
by the widow of a wealthy citizen who
supplied one-half the cost, the village
paying the other half. This village,
like a few others in this part of the
state, has benefited greatly by the large
onion crop last year, which brought
good prices. Merchants report collec-
tions much better than for the past
several years.

Newaygo has a beautiful setting in
the valley of the Muskegon river, At
one time a large furniture plant here
gave employment to many people,
which was true of the big cement fac-
tory, which was busy here for many
years. This town is a desirable location
for manufacturing, and as times return
to normal, a live local organization of
its business men and women can, no
doubt, bring in other industries and re-
store the former activity of the com-
munity. There is a lot of territory in
this valley and adjacent to it that
should be prospected for oil and gas.
Among the leading merchants here
are Nels Christenson, H. R. Johnson,
Thompson’s Grocery and C. L. Turner.
Harold E. Hedler, proprietor of the
Valley Inn, takes good care of the
traveling public. S. B. Gauweller and
Harold H. Tift, operate general stores
near here.

In my travels throughout this state
for the Michigan Tradesman I have
entered thousands of stores, and among
them many which are outstanding
models of modern merchandising. I
am refering to stores of independent
merchants and firms. I also have in-
spected many stores of the chain cor-
porations, and were I asked to select
the most outstanding example of mod-
ern sanitary merchandising, the honor
would go to an independent store.
While there are several of these fine
stores I have in mind, I wish to cail
attention to the beautiful modern food
store of Terranova Brothers, at 711
South Division avenue, Grand Rapids.
The firm is composed of three brothers,
Sam, Jim and Fred, who started store-
keeping near the present location in
1917. To-day, they have one of the
largest and most varied assortments of
domestic and imported foods to be
found in Western Michigan. They
have their store thoroughly system-
ized into departments, each of which

is most complete and the goods artis-
tically displayed. To a layman like
myself the variety of imported foods
and condiments is most interesting and
meets with a large sale from people
of various nationalites, as well as from
those who have learned to like the
taste of these foods new to most Mich-
iganders. I was told by the manager
it was the policy of the firm to change
the interior appearance of their store
every three years, when new fixtures
are installed or re-arranged. It would
appear difficult to improve the present
store arrangement and the shelving and
fixtures, which were especially de-
signed to order. Any food merchant
who is considering improving his store
or who wishes to see a model food
store should pay this firm a call. I
was informed that many wholesale
firms had sent a representative here
especially to look this store over, some
of them coming from New York and
several other states. This firm is to
be complimented for its enterprise and
persistence to forge ahead, even in
these times when many feel somewhat
discouraged. E. B. Stebbins.
ee
Retail Business Disappoints

The disappointing business of the
first two weeks of the month is caus-
ing retail executives to revise down-
ward previous estimates of April’s dol-
lar volume of trade. They had expected
an increase of at least 15 per cent. over
that of the same month last year.

However, some executives of chain
organizations ascribe the disappoint-
ing results so far this month entirely to
unfavorable weather conditions. Accor-
dingly, they insist that business in the
next two weeks may be sufficiently
large to swell the total April volume up
to at least 10 per cent. above that for
last year.

Executives of large retail organiza-
tions report that dollar volume of their
New York stores last week declined
from 5 to 10 per cent. below that for
the corresponding period last year.
Out-of-town units continued to make
a better showing, with sales showing
increases up to 15 per cent. over the
1934 period.

The lagging tendency shown by New
York sales as compared with those of
suburban units causes many retailers
to reaffirm that the New York city
sales tax is still a restraining influence
on sales here.

—_~+-+____

Holland—The Modern Cabinet Co.
has leased space in the Ottawa Bldg.,
River avenue and Third street, and will
manufacture restaurant, office and
store equipment. John Cammenga,
formerly with the Berkey & Gay Co.,
of Grand Rapids, is the president and
business manager. A number of or-
ders are already on the books of the
company.

 

 

 

 

 

Lines of Interest to Grand Rapids
Council

One of the largest expansion pro-
grams since 1929 is being inaugurated
by General Motors in the purchase of
the Durant plant in Lansing for the
expansion of the Olds Motors Works.
The Durant plant, erected between
1921 and 1929, comprises twenty-one
modern fireproof buildings, covering
forty-seven acres of land and contains
nearly a million square feet of floor
space. The addition of the purchased
plant will give the Oldsmobile factory
a total area of about 135 acres. The
Durant plant will be converted into a
body plant and the present Fisher body
factory, which is a unit of the Olds
Motor Works, will be moved to the
new plant where production facilities
will be greatly enlarged. It is expect-
ed that by fall the Durant buildings
will have been converted into one -of
the finest body plants in the automo-
bile industry and that the production
of Oldsmobiles will be well over 1000
cars a day. The purchase of the Dur-
ant holdings will boost the employment
of local labor in Lansing and will place
it among the foremost automobile
cities in the country.

The dust storm which originated in
the West and lift its mark in the cen-
tral states is perhaps more of a menace
to the future welfare of the West than
is recognized at this time. Perhaps
it might be farfetched to predict that
we might expect the formation of a
desolation in that section if man does
not attempt to control the present situ-
ation. Drainage and irrigation of the
various sections of the country has
changed the climatic conditions of our
great Union until arid lands have be-
gun to bloom and green swards to
fade. The affected states were at one
time vast prairies of waving grass but
the tilling of the soil has destroved the
vast acreage of grass which acted as a
binder for the soil. The sweeping winds
in the past have had little effect on the
grasslands but the unprecedented dry
weather caused from man changing the
air currents, by irrigation and drain-
age, and the high winds are playing
havoc with a shifting surface soil. It
would be no surprise if the present
condition existed indefinitely unless
forestation and the re-seeding to grass
of the plains are resorted to at once.
When man begins to trifle with the
whims of nature at that moment things
begin to happen and mere man usually
pays the fiddler.

The Scribe spent an evening recently
in the hotel at Alma, known as “Hil-
dy’s Inn.” In addition to being a.very
pleasant place, with most courteous
service, they have one feature other
hotels would do well to copy. In each
room, there is a rope sufficient in diam-
eter, and length, and securely fastened
to a screw-eye in the base board, that
in event of fire with the stairway im-
passable, there need be no loss of life

MICHIGAN TRADESMAN

or even injury. Where a hotel is so
equipped, in event of fire, even the loss
of baggage, clothing, money, samples,
etc., would be greatly reduced. When
the guest knows that the fire escape is
at hand and absolutely reliable, only a
very few would lose their heads and
leave things of value in the room that
could be taken with them. We com-
mend “Hildy” very highly for his thor-
oughness.

The many friends of Miss Maxine
Bentley will be pleased to learn of her
promotion in her profession. She was
graduated two years ago as nurse from
St. Mary’s Hospital, where she has
since been engaged. Recently she ac-
cepted a very fine position with Grace
Hospital, Detroit. Miss Bentley is the
daughter of Mr. and Mrs. Raymond
W. Bentley, residing at 1122 Prince
street.

The members of Grand Rapids Coun-
cil, No. 131, extend their sympathy to
Fred Krakoske, Secretary-Treasurer of
Loyal Order of Moose Since the
Council has been meeting in Moose
Temple, Brother Krakoske has done
everything that could be done to make
their meetings more pleasant and so-
cially successful, as well as fraternally.
Mrs. Krakoske, passed on to her eter-
nal rest last Friday morning. She, too,
was a wonderful character; helpful in
so many lines of endeavor in civic bet-
terment and social uplift. Her person-
ality and influence will be greatly
missed in many circles of society.

Ted Boylan, popular salesman for
Foster, Stevens & Co., is back on his
territory after quite a long enforced
vacation, due to illness. We congratu-
late him that he is in good health
again.

Arthur Borden, well known to the
hardware trade throughout the state,
had a rather serious misfortune last
Saturday evening. He was engaged in
doing some work at his garage, which
required a stepladder. The ladder gave
way and let him down very suddenly,
injuring his back by contacting the
ladder and painfully injuring his head
on the cement driveway. He is resting
easy under the doctor’s care.

Bob Elwanger, popular old timer in
the Council, attended an annual party
in Muskegon Saturday. This is pub-
lished that his friends may know he
is okeh and circulating, but we have
not seen him in Council for some time.

Mr. and Mrs. Allen F. Rockwell
(Grand Counselor) attended a birth-
day celebration of Mrs. Rockwell’s
mother, recently. She resides near
Howell, in the same home where she
and her husband began their married
life. She is eighty-eight years of age
and enjoys very good health.

The Intersectional meeting of Battle
Creek, Kalamazoo, Lansing, Muskegon
and Grand Rapids Councils, to be held
at Grand Rapids the first Saturday
evening in May, promises to be a very
important meeting. Much good has re-
sulted from the intersectional meetings.
This one will be well attended. Fur-
ther details will be published later.

Escanaba Council, No. 616, has hung
up a mark for the rest of us to shoot
at. Thirty members at one meeting.
It makes no difference how long a time

they were in getting them; thirty mem-
bers is still some class in any man’s
council, Congratulations, boys.

Fred McWilliams, of Coshocton,
Ohio, was in the city recently, to at-
tend the celebration of the fiftieth wed-
ding anniversary of Mr. and Mrs. H.
G. McWilliams, 359 Atlas street.

April Scribe.
—_22 >__—_

Is Grant On Wrong Track?

Saginaw, April 14 — Jos. C.
Grant’s open letter to Father
Coughlin presented a true picture,
so far as it went, but it was far
from being the complete story of
what led the independent mer-
chant into his present plight. This
is known to Father Coughlin and
is the reason he did not hit at the
chain stores in particular, as they
are only a part of the cancer that
is destroying the little merchant
and eventually the whole Nation.

The opening of the year 1920
found the country enjoying one of
its most prosperous years. Every
factory in the country, big and lit-
tle, had a glorious outlook. About
the first of March of that year, |
was tipped off by a well known
business man, who, in turn, had
received the tip from an intimate
friend in the senate, that on the
first of July, the Federal Reserve
(which we have since found out
to be the biggest racket the world
has ever known) would ask its
member banks to call in their
loans, which would result in para-
lyzing the business of the country.
At the time | could not believe it
possible for any human agency to
accomplish the destruction of busi-
ness as this man stated it would
do, but the fact is it did most ef-
fectively and the wheels of indus-
try all over the country almost
stopped completely. However,
the auto industrialists, with a big
inventory and cash on hand, con-
tinued to operate part time during
the remainder of that summer and
fall, with the result that they had
an enormous stock of completed
autos on hand and no market for
them. So in the spring of 1921,
the auto industrialists organized
their own credit financing compa-
nies and invited their dealers to
sell expensive automobiles to the
workingman, regardless of wheth-
er he had any credit rating, so
long as he could raise the money
for the first payment for the ma-
chine. This action on the part of
the auto industrialists quickly led
us into the greatest era of false,
artificial prosperity the country
had ever known. Other concerns
making washing machines, radios,
vacuum cleaners, etc., quickly fol-
lowed the lead of the liberal cred-
its of the automobile industrialists,
with the result that soon the aver-
age working man, in spite of the
big pay he got, fell short of being
able to meet all of his financial
obligations and began to lean
more heavily on the little mer-
chant for support. Most of his
ready cash, of course, went to the
chain stores and when the crash

 

April 17, 1925

came the little merchant and local
banks held all of the bags. It must
not be overlooked that when these
most liberal credits were extended
to the working class that it tem-
porarily resulted in a great short-
age of labor, forcing high wages
and a feverish activity in perfect-
ing the automatic machine (the
robot) which now has effectively
made it impossible to ever employ
all of the available workers again
without resorting to the destruc-
tion of the robot. This, of course,
no one wants to do, and explains
the impossible mess we are in to-
day and that is why we must lis-
ten to men like Father Coughlin,
Doctor Townsend and_ even
Huey Long or pay the price of
liberty and a future happy Nation.

To compare this depression
with those of the past is sheer non-
sense to any man with ordinary
intelligence. The little grocery-
man who gave me your paper con-
taining Mr. Grant's letter has
$35,000 of uncollectible accounts
standing on his books, which
merely represents about sixty
automobiles that he paid for in
groceries the past fourteen years,
to the man who had the use of
the machines, and who paid the
finance company, but owed the
groceryman, and when he could
not extend further credit, the cus-
tomer took his cash to the chain
store and completed the job of
gutting the little independent mer-
chant, and if some are still in
danger of surviving, the NRA will
prove the finishing touch.

R. H. Knapp.
a
Administration Fights Price Fix-

ing

Proposals for the inclusion in .

the proposed NIRA legislation of
a broad prohibition against price
fixing will be contested by admin-
istration high officials, it is indi-
cated.

The irreconcilables in the Sen-
ate wh ohave all along protested
against the suspension of the anti-
trust laws have expressed them-
selves unalterably opposed to
price fixing, regardless of what
may be the device employed or
its purpose.

It will be insisted that there is
absolute need for the creation of
a price floor below which mer-
chandise may be sold as a means
of preventing unfair competition
in the price field. Suspension of
the anti-trust laws for the protec-
tion of business men who want to
get together for the preparation
and the administration of codes of
fair competition also will be in-
sisted upn.

There is quite a bloc in the Sen-
ate, however, that insists that all
that is necessar- in the new leg’s-
lation are provisions for the pro-
tection of labor and anything above
that must be a matter of compro-
mise, it would appear.

—~+--.___

He is safe from danger who is on

his guard even when safe.

 

co

 

 

co

 

April 17, 1935

Look for the Price Tag

A great world movement is un-
der way. Dictators, of one kind
or another, are the vogue. It is
well to remember that there is no
benevolent dictation. A dictator
exists only by the use of force.
Such force denies the right of the
individual to live his own life, the
right of freedom of expression,
freedom to dissent.

Ten European countries, with a
population of 387 millions, dic-
tate absolutely what their people
shall read and say. Six other
European countries, with a popu-
lation of sixty millions, have ac-
tive censorships which are only
less rigorous in degree. In only
eleven countries, with a popula-
tion of 136 millions, do citizens,
as Dr. O. W. Riegel puts it, “‘cling
precariously’ to freedom of ex-
pression.

Only a blind patriotism can be-
lieve that the United States is im-
mune to the blandishments of new
styles in government and business.
Opinions openly masquerade as
facts. Good citizens should in-
sist upon open minds, open an
impartial search for facts, upon
public discussion of all issues with-
out fear of reprisal, direct or in-
direct, by any authority. In this
way can a free society best be
served—and preserved. Freedom,
in this view, is not only a satisfac-
tion to the individual; the very
advance of civilization is condi-
tioned upon it.

The choice we are put to is not
that of following the philosophy
of Adam Smith in economics, or
of Jefferson in political theory.
Rather, we must decide whether
we shall set out arbitrarily to cre-
ate a social order and then mold
the individuals into subordination
to it, or whether we shall center
our efforts on the making of men
and women who are themselves
competent and are disposed to do
what should be done.

It is disheartening to see our-
selves to-day as citizens of a world
in which this independence in
thought and action has been ban-
ished from the public policy of
nation after nation. The move-
ment toward democracy and to-
ward human freedom, toward
that sense of the dignity and
worth of the individual, to which
the historia nMorley referred, has
not only been definitely checked,
some observers feel, but has suf-
fered catastrophic reverses.

Nation after nation has decided
to seek efficiency and_ security
through subordination and regi-
mentation of the individual to
centralized and despotic author-
ity. Education, it is clear, in such
countries has become frankly a
means of indoctrination and pro-
paganda. It takes no partisan of
individualism to. discover that the
individual under an_ arbitrarily
created social order must. pay a
price for all efforts directed to-
ward his security and efficiency,
no matter whether they turn out to

MICHIGAN TRADESMAN

be wise or misguided. There is a
quid for every quo. He must pay
through a rigorous and continuous
external discipline.

Such is the world scene to-day.
The rights of minorities are sup-
pressed. Freedom of discussion,
the right to differ, the right to live
one’s own life—these are denied
to millions upon millions of the
earth's population.

Everywhere freedom of thought
and action is now on the defen-
sive. What is happening in
Europe is no local affair. Painfully
we are discovering that America
has not been guaranteed eternal
democracy by a divine decree.
There are no international barriers
or immigration walls against the
contagion of sophistry and spe-
cious logic, against the acceptance
of opinion for fact, against the
adoption of Utopian schemes,
which, because they are of foreign
origin, or dressed up in seductive
phrase, exact emotion at the price
of reason.

But, in the prescriptions, it will
be noted, little is said of the price
that must be paid. Calvin Cool-
idge clearly read the tag on new
styles of government and _busi-
ness: When the individual loses his
economic freedom, there will go
with it his political freedom.

Merle Thorpe.

sere
Liberalized Mortgage Lending

Liberalization of lending prac-
tices by New York State building
and loan associations, permitted
under the revision of the law re-
cently signed by the Governor,
will stimulate the demand for
mortgage loans in this State, ofh-
cers of such organizations state.

Under the new law there are
no restrictions on amortization
payments and maturity of loans
up to 70 per cent. of the value of
the mortgaged property. For loans
of 70 to 80 per cent. of the prop-
erty value the maturity limit is
approximately eighteen years, as
compared with eleven years and
seven months under the old law.
Annual interest and principal pay-
ments of about $8 per $1,000 per
month, as compared with about
$10 under the old law, are thus
possible.

More lowering of interest rates
without liberalization of amorti-
zation schedules has not been suf-
ficient to revive the demand for
mortgage money until now.

Insurance of deposits in these
organizations under the terms of
the new State law signed last
week, or under the Federal sys-
tem, is expected to largely aug-
ment the supply of funds that as-
sociations have available for lend-
ing.

 

Miss Perkins Opposes Wagner
Bill

There is considerable conflict
between the proponents of the
Wagner Labor Relations bill and
Secretary of Labor Perkins and
her associates over the question of
creating an independent body to

sit as the supreme court for labor
disputes.

Mediation and conciliation long
have been important services ten-
dered by the Department of La-
bor to employers and employes
when industrial disputes have oc-
curred. Secretary Perkins desires
continuance of that service and
sees her department, if that is re-
fused it, degenerating into little
better than a routine agency of
the Government.

She would have her present
bureau of mediation and concilia-
tion elevated to the plane upon
which it is sought to create the
Wagner board.

—___ © -o
Commodity Price Index at Recov-
ery Peak

While the index of general
commodity prices attained a new
recovery peak last week, serious
doubts are entertained that fur-
ther substantial advances will be
seen except in a narrow group of
products. Declines are expected
in a number of cases also.

A bullish crop report revealing
serious damage to winter wheat
and a minor speculative flurry oc-
ca:ioned by the rise in the Treas-
ury buying price for domestic
newly-mined silver were largely
responsible for gains registered
last week. Aside from the influ-
ence of weather conditions on
agricultural prices, only further in-
flationary measures, not generally
anticipated, would be likely to lift

 

FIRE

1930

 

3

prices further to a material de-
gree.

Meanwhile, announcement that
the National Industrial Recovery
Board would soon make known its
attitude toward price contro] de-
vices in codes increages apprehen-
sion over continued price stability
for many manufactured products.

——_2> + ____
Wisconsin Prescribes Cheese

Compulsory cheese may be the latest
experiment in Wisconsin, the home of
sO many experiments in legislation.
The lower house at Madison, by a vote
of 71 to 22, has passed a bill providing
that during the next two years restau-
rants must serve butter and cheese
with every meal costing 25 cents or
more. Two-thirds of an ounce of but-
ter and one-third of an ounce of cheese
are prescribed.

The purpose, of course, is to help
the farmer. The hint may have come
from a number of States which thave
made it obligatory to dilute gasoline
with a certain proportion of farmer’s
industrial alcohol. If the idea spreads,
it may lead to Federal action. For in-
stance, by a proper alliance of States it
ought to be quite simple to draw up a
compulsory menu for railway dining
cars, under the interstate commerce
powers. Such a bill of fare would ex-
tend due recognition to New England’s
codfish industry, New York country
sausage, Philadelphia scrapple, Wis-
consin cheese, Texas beefsteak, Idaho
potatoes, Michigan cereals, salt and
celery. They would all be made com-
pulsory.

 

$3,728,331.28
PAID 5. 1:

MICHIGAN MILLERS MUTUAL

INSURANCE COMPANY
AS PREMIUM SAVINGS TO
IT’S POLICYHOLDERS IN THE
FIVE DEPRESSION YEARS
193]

1932 §933 §954

PRESENT PREMIUM
SAVINGS

10%-33%%

REPRESENTED BY THE

MILL MUTUALS AGENCY

MUTUAL BUILDING, LANSING, MICHIGAN
DETROIT

GRAND RAPIDS SAGINAW

WE WRITE ALL FORMS OF INSURANCE

a

 

 

 

MOVEMENTS OF MERCHANTS.

Norway—Fire damaged the bakery
building of Paul Hoheisel, entailing a
loss of about $300.

Pontiac—The Barkley Corporation,
Jackson street, manufacturer and
dealer in metal specialties, is capitalized
at $4,000, all paid in.

Niles—The Michigan
Co., has increased its
from $40,000 to $200,000.

Escanaba—The Scandia Co-Opera-
tive Association has decreased its cap-
ital stock from $50,000 to $5,000.

Holt—Gibson & Farnsworth have
engaged in the grocery business, con-
ducting a Red and White Store.

‘Pigeon—The Automotive Sales &
Service Corporation has decreased its
capital stock from $20,000 to $5,000.

Saginaw—The Schomm Brewing
Co., 926 North Hamilton street, has in-
creased its capital stock from $50,000
to $500,000.

Detroit—The Kelvin Jewelry Co.,
c/o Crowley Milner & Co., retail
jewelry, has a capital stock of $10,000,
all paid in.

Nunica—Earl Baldus, dealer in
meats, has purchased Carrier-Bruns-
wick refrigeration, sold and installed by
Boot & Co.

Owosso—The plant of the Renown
Stove Co., which has been partly closed
down, has been re-opened on a full-
time schedule.

Ontonagon—Al Gustafson, formerly
of Channing, has completed his plans
for opening the Cloverland Gardens,
west of town.

Harbor Springs—Guy W. Melson,
retail grocer, was stricken with appo-
plexy last Tuesday at his home. He
is in a critical condition.

Detroit—The Purity. Cheese Co.,
9148 Oakland street, dealer in butter,
eggs and grocery specialties, has a cap-
ital stock of $5,000, all paid in.

Detroit—Kay’s, Inc., 8994 Grand
River avenue, dealer in dresses and
millinery, has increased its capital
stock from $10,000 to $20,000.

Miuskegon—B. M. Salisbury, pro-
prietor of Budd’s Bootery, has re-
moved the stock to its new location in
the Hardy block, Western avenue.

Detroit—The Royal Crown Hosiery
Co., 807 Hiammond Bldg., wholesale
and retail dealer in hosiery and lingerie,
has a capital stock of $5,000, all paid in.

Muskegon—Elbert Beekman, former
‘bookkeeper at the Bush Lumber Co.,
has engaged in the lumber business
under his own name, on Wood street.

Muskegon—The Vanderweele Lum-
ber Co., Henry street, has completed
the erection of an addition and made
other improvements at a cost of $1,500.

Adrian — Modern Building Insul-
ators, Inc., insulation for buildings, has
a capital stock of 250 shares no par
value, (book value $25) $5,450 being
paid in.

(Detroit—The Arctic Express, Inc.,
9545 Grand River avenue, organized
for trucking. and transporting perish-
ables, has a capital stock of $1,,200,
all paid in.

Detroit—The Leeman Fruit Co.,
2926 Webb avenue, organized to deal
in foods and conduct a market, has a

Mushroom
capital stock

MICHIGAN

capital stock of $25,000, $1,000 being
paid in.

Kalamazoo—The White House Ice
Cream Co., has purchased Carrier-
Brunswick refrigeration for its new
store. Sold and installed by Boot &
Company.

Battle Creek—The White House Ice
Cream Shop has purchased Carrier-
Brunswick refrigeration for its ice
cream store, sold and installed by Boot
& Company.

Detroit—The Crosstown Coal & Oil
Co., 1825 East Forest street, dealer in
fuels, oil products and auto accessories,
has a capital stock of $10,000, $6,180
being paid in.

Detroit—The American Engineering
Co., 2051 West Lafayette Blvd., has
changed its capital structure from
$5,000,000 to $700,000 and 43,000
shares no par value.

Sparta—Powers & Finch are adding
groceries to their meat business and
have purchased two Carrier-Brunswick
refrigeration plants and display coun-
ters from Boot & Co.

Newaygo—The Henderson Market
has engaged in busines, dealing in gro-
ceries and meats. It has purchased
Carrier-Brunswick refrigeration sold
and installed by Boot & Company.

Detroit—Robinson’s Economy Store,
Inc., 2409 Hastings street, dealer in
new and repossessed furniture, has a
capital stock of $10,000 common and
$5,000 preferred, $1,000 beng paid in.

Jackson—The North-Moller Co. has
been removed from receivership to a
solvent condition, the reorganization
calling for an issue of $60,000 in pre-
ferred stock to satisfy creditors in full.

Kalamazoo—Lynch & Co. 352
South Burdick street, has added lines
of restaurant and hotel equipment, beer
accessories, confectioners and institu-
tional supplies at wholesale and retail.

Niles—Francis J. Plym has been re-
elected president of the Kawneer Co.
New types of window sash and store
front materials have been fabricated for
the Federal Housing drive now going
on, he announced.

(Petoskey—The Wells Electric Co.
has been organized and leased a part of
the store at 315 East Mitchell street
and will handle a complete line of Gen-
eral Electric goods, also handling in-
stallations, wiring and repairs.

Battle Creek—H. F. Smith, grocer
at 644 Southwest Capital avenue, is
building a new one-story brick store
adjoining his present store, at an es-
timated cost of $3,000. It will be
ready for occupancy early in May.

Kalamazoo—Capacity production. op-
erations are under way at the Richard-
son Garment Co. in Kalamazoo, follow-
ing the receipt of an order that necessi-
tated an increase in the employment
force and assurance the work will re-
quire some time. :

Detroit—Harry A. Hartman, assist-
ant auditor of the Book Cadillac Hotel,
has been elected president of the Hotel
Accountants Association of Detroit.
Hartman has been a member of the
association for three years, serving as
secretary in 1934,

Bay City—Furnaces at the former
plant of the Ohio Steel Foundry Co.,
adjacent to the Industrial Brownhoist

TRADESMAN

Corp., will renew operations after an
interim of approximately three years
with leasing of the premises by the
newly formed Valley Steel Castings
Co.

Detroit—Yates Hargeaves, dealer in
groceries and confectionery at 14215
Charlevoix street, has merged the busi-
ness into a stock company under the
style of Hargreaves Grocery Co., add-
ing dairy products and other foods to
the stock. It is capitalized at $5,000,
all paid in.

Comstock Park—Don Holiday has
engaged in the grocery and meat busi-
ness conducting a Red & White store.
Lee & Cady sold the stock. Mr. Hol-
iday conducted a grocery store at 6th
and Scribner streets, Grand Rapids, for
a number of years, selling out about
three months ago.

Post Huron—Cline & Johnston, Inc.,
newly organized with a capital of $200,-
000, is working three shifts daily on
producing pre-cooked beans, a process
which was patented by A. L. Chamber-
lain and sold to the new company.
Daily production is about 10,000 ten-
ounce packages. The company plans
to add pre-cooked peas.

Manistee—Full force operations will
be resumed April 22 at the Marshall
Field & Co. shirt manufacturing plant.
Lee R. Fleming, general manager, an-
nounces. This is encouraging news to
176 persons on the payroll who will
return to their jobs at the plant which
has been closed since February 23 for
the purpose of working out a nation-
wide selling plan.

Detroit—Funeral services for Wil-
liam A. Kelly, druggist, were held at
the John P. Maus undertaking rooms
Monday, preceding a requium mass at
9:30 a. m. at St. Leo’s Church. Burial
was in Holy Sepulchre Cemetery. A
resident of Detroit for twenty years,
Mr. Kelly had conducted a drug store
at Tiwenty-fourth street and Warren
avenue for sixteen years. He was born
in Grand Haven fifty-one years ago.

Watervliet—The Murphy Butter &
Egg Co., of Chicago, which operates
a number of creameries throughout
the country, has taken a lease of the
Watervliet Co-operative Creamery,
with option to buy it. The company is
revamping the buildings and will make
certain alterations and extensions and
use the by-product, skim milk, in the
manufacture of cottage cheese and
casein. Aage Larsen, who has been
manager of the plant for the past 11
years, will continue in that capacity.

Detroit—D. Noble, owner of the
Noble Foot Appliance Co., who has
conducted a retail store on the third
floor of the Farwell building, is open-
ing a new shop on the main floor at
1253 Griswold: street, the location va-
cated by the Arch Aid Boot Shop a
week ago. The third floor shop will be
devoted to the chiropody department,
in charge of Dr. Grace A. Benedict,
with all retail shoe departments moved
downstairs. J. D. Salter, who was with
Walkover Shoes in Detroit for twenty
years, has been appointed manager of
the shoe department.

‘Detroit—Harry Resnick has opened
the Uptown Boot Shop at 16521 Wood-
ward Avenue, in Highland Park, north

 

April 17, 1935

end suburb. The store is carrying a
general line of shoes. Green trim is
being used for the fixtures. An un-
usual effect is given to the store by
cross-barred panes of glass at the rear
of the front room, with one side lead-
ing to the office and the other side to
the stock room. An effect of typical
European style shops is gained. Res-
nick is a well-known Detroit shoe man,
for eight years with the Rosenberg
Florsheim store at Harper and Van
Dyke avenues, where he was general
manager.

Detroit—Sale of the Carl E. Schmidt
tannery to Nicholas J. Schorn and re-
opening of the plant, when recondition-
ing work now under way is completed,
was announced Saturday. The tannery
was established by Carl E. Schmidt in
1897 and built up a world-wide busi-
ness during which it pioneered in the
tanning art, becoming the first exclu-
sively chrome leather tanning company
in the country and the first to perfect
several important tanning operations.
Schorn joined the company on its
opening day and was in its employ for
twenty-seven years, leaving in 1924 as
vice-president and general manager.
The plant is located at the foot of Leib
street and has a capacity of 10,000,000
feet of leather a year. It will be oper-
ated by a company organized as N. J.
Schorn & Co. The personnel will be
former Schmidt employes and includes
N. J. Schorn, president; Carl EF.
Schorn, vice-president; D. V. Grie-
shammer, secretary, and Joseph A.
Henk, treasurer,

 

Manufacturing Matters

Detroit—The Detroit Buff Co., 408
East Woodbrigde street, manufacturer
of polishing wheels, has a capital stock
of $10,000, $5,000 being paid in.

Detroit—The American Edgwyns
Sign Co., 412 Curtis Bldg., organized
to manufacture, sell and lease signs,
has a capital stock of $10,000, all
paid in,

Detroit—The W. A. Case & Son
Manufacturing Co., 2337. Beecher
street, plumbing supplies, has decreased
its capital stock from $5,000,000 to
$4,000,000.

Kalamazoo—The Multazo Co., 1102
American Nat'l. Bank Bldg., organ-
ized to manufacture specialized paper
products, has a capital stock of $50,-
000, $1,000 being paid in.

Benton WHarbor—The Lore Ice
Cream Manufacturing Co., manufac-
turer of ice cream, also beverages, has
a capital stock of 100 shares at $50
each, $1,500 being paid in.

Detroit—The Economic Engineering
Co., 15876 Petoskey avenue, organized
to manufacture and sell industrial burn-
ers and power equipment, has a capital
stock of $50,000, $8,000 being paid in.

Cheboygan—The North American
Pulp & Paper Corporation has pur-
chased the closed Cheboygan Paper
Mill and will begin manufacturing tis-
sue pattern paper for a New York pat-
tern company with which the paper
company is affiliated as soon as the
necessary remodeling of the plant can
be completed.

——_2--+—____

The New Deal hasn’t yielded many

winning hands lately.

 

 

 

 

 
 

  
  
 

 

  

 

   
   
 
 
 
 
  
  
  
 
   
  
   
  
 
 
 
    
  
 
    
    
   
  
   
  
   
   

 

    

 

 

 

 

 

 
  
 

 

  

 

  

 

 

 

 

 

  

 

 

 

 

 

  

 

 

 

 

 

  

 

 

 

  

 

 

 

  

 

 

 

 

 

 

April 17, 1935

MICHIGAN

TRADESMAN

   

 

5

 

Essential Features of the Grocery
Staples

Sugar—Jobbers now held cane gran-
ulated at $5.05 and beet sugar at $4.80.

Tea—The first hands tea market in
this country during the week has prac-
tically shown no change and not a
great deal of activity. In the primary
markets, however, particularly as to
Javas and Ceylons are stronger, but so
far this feeling has not extended to this
country. Consumptive demand for tea
is about routine.

Coffee—The market for future Rio
and Santos coffee green and in a large
way began the week with a further de-
cline reflecting conditions in Brazil.
Later, however, some favorable news
was received from down there as to the
income tax and the market advanced a
little. This it continued to do for a
few days. Spot Rio and Santos began
the week very soft. Later, on account
of the future situation the market re-
acted a little upward. Demand for cof-
fee during the week has been poor.
Milds not very strong. Prices pretty
low. Jobbing market for roasted coffee
is gradually feeling the effect of the
slump in green, Consumptive demand
for coffee good.

Canned Fruits — Prices on spot
canned fruits, while maintained well in
a number of items, show a somewhat
easier tone in several instances, while
demand from the distributing trade
continues at a low point. California
fruits have eased moderately of late,
especially in the higher grades and even
some pie grades are a little lower than
they were a short time back. How far
this will continue is uncertain, The
probability of higher packing costs in
the coming season will probably induce
holders to remain firm and carry over
goods into the coming season rather
than seek a sellout in the face of pres-
ent resistance in distributing centers.
Under the trying conditions in export
markets, the situation is even more up-
setting than the slackening of pace in
domestic centers.

Canned Vegetables—With the Gov-
ernment so largely centering its inter-
est in growers and guaranteed a price
for their crops without relation to its
effect on production costs and distri-
bution, the packer is having difficulty
in guaging production. Higher produc-
tion costs lead inevitably to caution in
distributing channels, so that buyers
anticipate closely, and look to push
less costly lines when there is a notice-
able consumer resistance. Most items
in the spot vegetable line are un
changed from a week ago. Tomatoes
show a little softness in spots in the
South. New Southern spinach is offer-
ed for shipment this week at $1.05, Bal-
timore. a

Canned Fish—Salmon has had a
steady business without any change
since the last report. Demand is keep-
ing up largely because of Government
regulations on packing.

Dried Fruits—The dried fruit market
here shows little change this week. The
latest list of prices to reach the trade
shows a little lowering of the cheaper
grades of apricots, but on the other
hand, raisins and prunes are quoted
practically unchanged from two weeks
ago, California figs are a little higher

  

for bulk goods, while packaged figs
are quoted at very attractive levels,
Calimyrnas offering at $1.40 and Adri-
atics at $1.30. There has been some
fairly good demand for figs of top
grades here, as imported goods are in
short supply and extremely well held.
Easter business has been fairly active,
and there has been a reasonably good
demand for the Jewish holidays. The
Coast market is a little more active,
and there is a broader inquiry for goods
for shipment. Stocks held in various
distributing centers are iow and first
hands look for some necessary buying
for fill-in needs at least, to develop be-
fore long. The market for shipment
has held very well in regard to price,
considering the lack of demand that has
been in evidence for some weeks, and
it is felt here that even a moderate
buying wave would do much to stiffen
up such spots on the Coast where any
tendency toward easiness has been
shown.

Beans and Peas—Entire list of dried
beans and dried peas continues easy.

Nuts— The market was generally
routine last week. On the whole pre-
Easter business has been fair, although
it came in dribs and drabs and such
buying usually has a dampening influ-
ence on trading in general. Prices ap-
pear to be maintained generally well
and there is little evidence of pressure
to move stocks.

Rice — The market continues fairly
active on the spot, with the grocery
trade continuing to move cautiously
and showing little disposition to carry
any more rice on hand than necessary.
Supplies are generally being limited to
thirty to sixty days, and this means a
rather regular movement of rice, if
nothing else. Present spot prices offer
many attractions, considering the
stronger trend that has been noted in
the South. Exports are very active, and
brewers’ grades are being taken freely.

Salt Fish—Demand for mackerel
and other salt fish is still fair, but does
not have the pep as it did in the early
days of Lent. Stocks are spotty and
prices are therefore firm. There is a
shortage in many lines.

Syrup and Molasses—Production of
sugar syrup is still limited and the de-
mand fair. This makes the situation
firm as it has been for a long time.
Compound syrup dull, but prices are
firm on account of the strong corn
market. Finer grades of molasses un-
changed and moderate demand.

———_+>2~____

Review of the Produce Market

Apples — Jonathans, $1.50; No. 1
Spys, $1.50 and $2; Baldwins, $1.50.

Artichokes—$1.10 per doz.

Asparagus—30c per bunch; $3.25 per
case of 12 bunches weighing 2% Ibs.
per bunch.

Bananas—Sc per lb.

Beet Greens—80c per 10 Ib. basket,
hot house.

Butter—Cartons, 35c; tubs, 34%c.

Cabbage—$3.50 per hamper for Flor-
ida.

Calavos—-$2.25 per case from Calif.

Carrots—Calif., 50c per doz. bunches
or $2.75 per crate of 6 doz.

Cauliflower — $2 per crate for Cali-
fornia.

Celery — Florida, $3.40 per crate; 12
stalks to bunch, 40c.

Cucumbers — Missouri
$1 per doz.

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
stations:

CP. from! farmer 2. 2 $2.85
Light Red Kidney from farmer__ 4.75
Dark Red Kidney from farmer-_- 5.75
Wight Cranberry 5.10
Dark Cranberry ---- 20:92 4.10

Eggs—Jobbers pay 2lc per dozen

for all clean receipts. ‘They sell as

extra fancy,

follows:

Large white, extra fancy---------- 25c
Standard fancy select, cartons__--- 24c
Current receipts 2202280026 23c
Medium 200 22c
@hecke os 20c

Egg Plant—20c each from Florida.

Garlic—I5c per lb.

Grape Fruit — Florida, $3 for all
sizes; Texas, $3.25.

Green Beans — $3.50 per hamper for
Florida.

Green Onions—Chalots, 40c per doz.

Green Peas — $3.25 per hamper for
California.

Green Peppers — 60c per dozen for
Florida.

Honey Dew Melons—$2.50 per case.

Kumquats—l6c per qt.

Limes—2I1c per dozen.

Lemons—The price is as follows:

 

S60, Sunkist $4.00
300) Sunkist 952 52 4.00
360 Red) Balle | £202. 8 3.50
300 Red Ball!) 2 3.50

Lettuce — In good demand on the
following basis:
California, 4s and 5s, crate--_---- $4.00
Weah hot house. 5s ce 10c

Mushrooms—29c per box.

Onions—Home grown, $2.75 for yel-
low or white; Texas, in 50 Ib. sacks,
$3 for white and $2.75 for yellow.

Oranges — Fancy Sunkist California
Navels are now sold as follows:

126) 5 ee $4.00
US) 4.50
7 4.75
70 J 5.00
216) ee 5.00
252 ee ee ee 5.00
288 ee a ee 5.00
672) 5.00

Red Ball, 50c per box less.
Florida oranges in half box sacks
are sold as follows:

A $1.75
216) eee ee TE75
200) eee 1.75
435) 1.75

Parsley—30c per doz. for hot house.

Potatoes—Home grown, 45c per bu.
Idaho, $2.50 per 100 Ib. sack.

Poultry—Wilson & Company pay as
follows:

Heavy: Howls =). 2. 20.20 2 19c
ight Howls O81) 20) oe 17c
Murkeys, 25s 5 ee 20c
Geese sie eo 1c

Radishes—Hot house, 40c per dozen
bunches.

Rhubarb—20 Ib. box from Calif., $1.

Spinach—$1.25 per bu. for Texas.

Strawberries—$2.75 per 24 pt. box
from La.

Sweet Potatoes—$1.75 per bushel for
Jerseys.

Tomatoes — Florida repacked, 90c
per 10 lb. box,

Veal Calves — Wilson & Company
pay as follows:
Blames, oe ees ae 13c

Good 2s ee ee llc
Wax Beans—Florida, $3.75 per ham-
per.

—_+->—____
Another Public Hearing on Diehl Bill

The hearing on House bill No. 53,
known as the Dieh! bill, amending the
present chain store license, brought out
a good attendance at Lansing, Tues-
day evening. Representative H. L.
Diehl stated at length the object of
his bill was another forward step to
curb chain store corporations and the
devastating effect they are having upon
the state and independent business. He
then called upon E. B. Stebbins, of the
Michigan Tradesman staff, who took
up the social and economic side of the
question. He outlined the results of
his survey among independent mer-
chants and the effect it has brought
upon them. He emphasized the hu-
mane element in business and declared
that no government was fulfilling its
duties if dollars are placed above hu-
manity. W. B. Garber, merchant of
Greenville, gave a most logical talk on
how chain corporations undermine the
farmers’ market. Leonard Vander Jagt,
of Grand Rapids, also spoke in favor
of the measure,

Speaking in opposition to the bill
Carl Fenner, former chain store oppo-
nent, said the Diehl bill was new to
him and that the author had failed to
consult him about the bill. He said he
was against the chain store system, but
considered the time ill advised for rais-
ing the amount of license. He called
upon Herman Hansen, Secretary of
the Michigan Retail Grocers and Meat
Dealers Association. Much to the sur-
prise of friends of the bill, he also ob-
jected to a further increase in the li-
cense tax upon chain stores, believing
that any increase would again throw
the law into the Supreme Court, with
a possible loss on what had been
gained. President Eckert took the
same stand. William Heath and Cecil
Taylor, representing Oakland county
merchants’ organizations, confirmed
this position, —Two women from De-
troit said they spoke for the house-
wives and objected to any raise in the
chain store license, which would at
once be passed on to the consumer.

The attorney for the Kroger chain
presented elaborate reports to show the
market they provide for Michigan farm
products, the number of people they
employ and the amount of rentals they
distribute to property owners. He said
the raise proposed by the Diehl bill
would add two per cent. to the cost of
foods, which the poor were unable to
pay. A representative of the Cunning-
ham Drug Co. spoke in the interests of
his organization, which he said was
strictly a state institution, therefore
should not be penalized for its thrift
and good management.

Rebuttal for the bill was presented
by Jos. A. Navarre, attorney of Mon-
roe. He said the principal objection to
the Dieh! bill, by those speaking for
the independent merchants, was the
fact they had not been more freely
consulted by Representative Diehl.
They admit there is nothing wrong in
principle with the bill and as it fol-
lows the lines largely of the present
law, its constitutionality could not be

(Continued on page 24)

 

 

 

 

MUTUAL
INSURANCE

(Fire and Life)

 

Keynote at the National Convention
at Savannah*

The keynote of this convention is
“The Policyholder First.” Surely a
more appropriate slogan for a mutual
insurance convention could not be de-
vised, because if there ever has been a
system of protection which recognized
the policyholder it is mutual insur-
ance. From the very inception of the
business the one outstanding thought
of mutual protection has been to fur-
nish the highest type of indenmity at
the lowest possible cost and to reduce
the possibility of loss to the minimum,
for those who trust their property to
its widespread arms.

Surely the experiences of the past
five years have demonstrated beyond
doubt that the great opportunity which
mutual insurance has had during these
trying years, has been taken advantage
of to the greatest possible degree and
while other forms of insurance pro-
tection have landed on the rocks, the
test of time has proved that the per-
centage of survival among mutual in-
surance companies is the highest of
any of the forms of protection, by a
wide margin. These statements, al-
though hackneyed in their repeated
use by mutual insurance companies,
nevertheless eloquently emphasize that
there must be something in the mode
of operation of mutual insurance that
makes it more enduring as an insur-
ance carrier.

The depression has given us a great
opportunity to attract to our lists many
who. were seeking merely to reduce the
cost of their insurance protection, but
who now having experienced the oper-
ation of mutual insurance, will be slow
to return to the forms of protection
which they previously carried, not only
because of the economies effected
through large savings in dividends, but
through the excellent service rendered
in fire and accident prevention and’ pro-
tection which is woven into the fabric
of our organizations in our conscien-
tious endeavor to make better risks for
our policyholders.

The dividend saving of mutual in-
surance is perhaps the ‘most glittering
of its benefits, and we are prone to
place it foremost in our advertising.
We overlook the fact that the funda-
mental of mutual insurance protection
is the improvement of the risk and
safeguarding it against destruction.

The past year, with its exceptional
experience of low fire loss ratios, must
not be taken as a signal to relax our
vigilance in underwriting, or as a har-
binger of any continued period of no
losses in the future. It must only be
looked upon as a rest period for the
accumulation of reserve and strength
for the rainy days that are sure to fol-
low. Bad years will return inevitably
and we would be shortsighted indeed
were we to revamp our program by
any movement to increase dividends

*President Thomas G. McCracken’s ad-

dress to the delegates to the National _

Convention of Mutual Insurance Com-
panies of America.

MICHIGAN TRADESMAN

or reduce rates and thereby lose the
opportunity for retrenchment which is
so necessary to all insurance compa-
nies in times of light losses. Any year
may turn from a good to a bad' expe-
rience by conflagration of cities, forest
fires, or an increase in moral hazards
which may come with any radical
change in our economic condition.

It is to be hoped that rate supervis-
ing authorities will not make the mis-
take of ordering rate reductions on
the presumption that the worst is over.
It is of course expected that over a
period of years rates may be adjusted
either up or down as the mean expe-
rience may justify, but it is just as
dangerous to have the rates too low
as too high and it is quite possible that
rates which are lowered more than
they should be can work more harm to.
the insuring public than those which
are too high.

It is only during the last fifteen or
twenty years that mutual insurance has
come into its own and has realized its
strength and power. On the other hand,
perhaps it was necessary that we at-
tain a certain size and strength as a
group before we could stretch our
wings, Certain it is, however, that had
the founders of this great business
pushed ahead more relentlessly than
they did, the system of mutual insur-
ance would be much further advanced
than it is to-day. One has but to look
upon the imposing array of advertis-
ing matter displayed at this and form-
er conventions to realize that the busi-
ness is making more.secure its place in
the sun, and to scan the statistics which
reveal its triumphal march, to know
that now it is ready to take its place
in our economic structure as a very
necessary and creditable form of pro-
tection, and that it is ready to take
that place on equal terms with the
stock companies which for years have
dominated the advertising pages of
our newspapers and magazines.

And now that we rightfully seek rec-
ognition equally with the stock com-
panies by the insuring public, we must
be ready to offer the same facilities
which can be obtained from them. li
the policyholder is to be first in our
consideration we must be ready to
serve him with any and all forms ot
insurance protection that he can obtain
elsewhere, to which the benefits of mu-
tual insurance can apply. Our policies
must be made broad and inclusive—
Wwe must be prepared to adopt new
forms of coverage as the exigencies of
the occasion may demand. Mutual in-
surance applies to many types of pro-
tection as well as fire and casualty, and
we should extend. our writings to use
and occupancy, riot and civil commo-
tion, aircraft, automobile, and _ the
many forms of inland marine insurance
which represent unexplored fields of
service and savings to thousands of
prospects who require this type of pro-
tection.

A great number of companies have
already availed themselves of these op-
portunities but many are satisfied to
stick to the same old rut, allowing their
policyholders to seek these other forms
of insurance with their previous car-
riers and overlooking the many ave-
nues of opportunity that now lie

 

April 17, 1935

 

around us apparently undeveloped
from of mutual insurance standpoint.
Mutual insurance must move with the
changing conditions of modern busi-
ness.

The day will come, I believe, when
most of the ordinary hazards of the
business will be covered under one
policy. There is already a trend in that
direction in the five point policy on
dwellings which is being issued by
some of the stock companies and to
which some of the mutuals have al-
ready given considerable attention.
Such types of policies are logical and
prevent that loss to the assured which
often comes by the overlapping of
cover, or which leaves some vital haz-
ard unprotected due to the fact that
he has to carry too many types of pol-
icies covering the same property, at a
cost which is prohibitive under sep-
arate contracts.

The man who takes the
whether he be an agent or a solicitor,
is supposed to be a service station of
information regarding all types of in-

order,

surance. He is expected to serve the
interests of his clients in providing the
best indemnity at lowest cost. Mutual
solicitors, as counsels of their policy-
holders, should extend to every worthy
property owner the savings in this form
of protection. I know of no better ad-
monition to mutual insurance solicitors
than to be conversant with all the
forms of mutual protection and to be
able to offer just the prescription which
is required to take care of every insur-
ance need of their customers.

Today is your day and mine, the
only day we have, the day in which we
play our part. What our part may sig-
nify in the great whole we may not

' understand; but we are here to play it,

and now is our time. This we know; it
is a part of action, not of complaining,
It is a part of love, not cynicism. It is
for us to express love in terms of hu-
man helpfulness.

One comfort is that great men taken
up in any way are profitable company.
We can not look, however imperfectly,
upon a great man without gaining
something by it. He is the living
fountain of life, which it is pleasant to
be near. On any terms whatsoever you
will not grude to wander in his neigh-
borhood for a while.—Carlyle

———_»>>—__

Beautiful forms and compositiofis
are not made by chance, nor can they
ever, in any material, be made at small
expense.

A composition for cheapness and not
excellence of workmanship is the most
frequent and certain cause of the rapid
decay and entire destruction of arts
and manufactures.

—_++>—___-

The man who starts out with the
idea of getting rich won’t succeed;
you must have a larger ambition.
There is no mystery in business suc-
cess. If you do each day’s task success-
fully, stay faithful within the natural
operations of commercial law, and
keep your head clear, you will come
out all right.

——_—_> >> _

This is an age for cour-age.

 

TRAND RAPIDS

Phone 80546

Changeto“Mutual”’
This Year

Save as much as 15% to
25% on your Automobile,
Public Liability, Compensa-
tion and other casualty in-
surance premiums. Deal di-
rectly with the company—
get mutual interest in your
risks and other money-say-
ing services. Phone or write

809 Peoples National Bldg.

 

 

 

 

 

Fremont,

MUTUAL

 

DON'TINSURE...
for

FIRE or WIND
UNTIL YOU HAVE CONSULTED US

e
SOUND PROTECTION AT A SAVING
e

MICHIGAN BANKERS & MERCHANTS
MUTUAL FIRE INSURANCE CO.

Wm. N. Senf, Sec’y
SERV ICE ;

 

Michigan

 

AND EFFICIENCY

 

 

 

 

 

 

 

 

 

April 17, 1935

MICHIGAN

TRADESMAN

 

 

 

Sweden May Adopt Drug Monopoly

A Swedish government monopoly in
the wholesale drug trade, recently pro-
posed by a committee of experts, is
likely to be adopted. Run along the
lines of the iiquor and tobacco monop-
olies, it will consist of a limited divi-
dend company, to which the govern-
ment will contribute 3,100,000 kronor
($830,000) of a total of 6,000,000 kronor
($1,608,000), Executives will be chosen
by the government.

By buying for the country as a whole
the monopoly is expected to effect a 50
per cent, saving in the wholesale cost
of drugs, Further reductions in retail
prices will be made possible by a cen-
tral manufacturing plant. It is esti-
mated that the first year the monopoly
will have a turnover of nearly 13,000,-
000 kronor ($3,484.000) and a net prof-
it of 1,000,000 kronor ($268,000).

Dividends will be limited to 5 per
cent., and the right to buy shares will
be reserved to members of Swedish
drug and apothecary societies, partic-
ularly their pension funds. A certain
part of the annual net profit must be
set aside for further reductions in drug
prices.

Twenty of Sweden’s licensed apothe-
cary shops will be closed and standard
drug supply stores substituted. The
apothecary business will also be regu-
lated and its profits reduced. but still
assuring the owners reasonable income.
People who are in constant need of cer-
tain drugs will benefit from rebates and
price reductions.

The monopoly’s head office will be
in Stockholm, with branches in Gothen-
burg and Malmo. Three wholesale drug
depots will be established at strategic
points, so that adequate supplies will
be available in sudden epidemics.

—_—__~+ + 2>—___
Medicines Dangerous to Health
Advocating unlimited seizures by the
Government of drugs that are adulter-
ated, James F. Hoge, member of a
New York law firm and counsel for
the Proprietary Association, told mem-
bers of a Senate subcommittee conduct-
ing hearings on the Copeland Pure
Food and Drug Bill that drug manu-
facturers strongly favored provision for
the immediate removal from the market
of any drugs or medicines dangerous to
health.
Br. Hoge said, however, that mem-
bers of the industry were opposed to a
provision of the Copeland Bill giving

_ an employe of the Department of Agri-

culture power to seize merchandise if,
in his opinion, the advertising of a
product did not meet with his ideas.
He said it was the opinion of the man-
ufacturers that false advertising should
be dealt with as misbranding and
should be stopped by injunctive pro-
ceedings of the Federal Trade Com-
mission. The Copeland Bill provides
for criminal procedure against the ad-
vertiser, even in matters of opinion.

Mr. Hoge said that although mem-
bers of the association favored the
Mead Bill to revise the Federal Pure
Food and Drugs Act, this did not imply
that they were opposed to the Cope-
land Bill, “They have objections to the
Copeland Bill, S. 5,” he said. “But
their objections are to form and spe-
cific provisions rather than to improved
legislation and to the purposes of the
bill.

 

 

 

 

 

 

   

 

 

 

In the Line of Duty |

On a December evening, in a telephone
exchange in Northern Michigan, an
operator sat at the switchboard. Calls
were few. It was the low ebb of the
day’s work. There was nothing to sug-
gest that soon this quiet office was to be
the scene of danger—and resolute
devotion to duty.

It began with that dread forerunner
of disaster—the smell of smoke. Then,
from an adjoining building, came the
crackling of flames. Personal safety
now obviously lay in abandoning the
switchboard. And under the circum-
stances no one could be justly cen-
sured for putting self-preservation first.

The operator stuck to her post.

And the alarm, spreading rapidly
through the town, reached three other
operators who were off duty at the
time. Immediately—volunteers in the
face of danger—they hurried
to the exchange.

re

while an adjacent wall collapsed in
the heat of the town’s most costly and
disastrous fire in ten years, these four
operators remained steadfastly at the
switchboard to handle all the great
rush of calls that must attend and
combat any public emergency.

This example of calm courage, taken
from recent records, does not stand
alone. Again and again, in crises large
and small, Michigan Bell Telephone
employees have proved their high
sense of loyalty to publicservice. Cour-
teous and efficient in the routine work
which day by day maintains the high
standards of telephone service, they
have repeatedly faced emergencies with.
genuine courage and an unselfish de-
votion to duty.

It is because of this spirit of service,
no less than because of great engineer-
ing achievements, that Michi-
gan today enjoys a telephone

Q service unsurpassed in any
While engines clanged, while 4 3) quarter of the globe.

firemen fought flames close by,

Rare

o

MICHIGAN BELL TELEPHONE COMPANY

ANNOUNCEMENT—You are cordially invited to listen to a radio program commemorating
the fiftieth anniversary of the American Telephone and Telegraph Company. The program will
feature Edwin C. Hill, Channing Pollock, Ted Husing, and André Kostalanetz and his 50-piece
orchestra and chorus. The celebration will close with a statement by Mr. Walter S. Gifford,

President of the Compeny . . . SuNPAY EVENING, April 28th, 6 to 7 P. M., Eastern Standard
Time, Columbia Broadcasting System, Coast-to-Coast Network.

 

 

 

 

 

 

 

 

 

 

WILL TIGHTEN LOOPHOLES
Federal Trade Commission in prefer-
ring charges against several code
authorities and business groups will
have an important effect in framing
the new national industrial recovery
act, code.

The Commission’s complaints will
result in a demand for a clarification
of the relationships between the NRA
and the trade board, which in numerous
instances are flatly contradictory, and
will force framers of the act to tighten
up existing loopholes and at the same
time to exercise extreme caution in the
administration of the program through
code authorities, according to opinions
expressed. If these ends are accom-
plished, they will have a salutary effect
on the NRA, it was felt.

The interpretation of business men
as to the motives behind the commis-
sion’s recent moves against the ice
cream, rubber hose and fire extinguish-
er industries was not very complimen-
tary, however. Declaring flatly that
the commission is held in low esteem
by business in general, these execu-
tives felt that the board’s moves were
inspired partly by jealousy over the
obscurity to which it has been relegat-
ed by the NRA and partly as a “sop”
to Congressmen who have been de-
claiming against monopolistic tenden-
cies in the codes.

The Commission, it was held, is anx-
ious to bolster its position as an im-
portant Government body and at the
same time to “scotch” any attempts to
consolidate itself and the NRA into one
administrative body, a suggestion which
has already been advanced.

The hostility of business to the Com-
mission, which, of course, may have
some basis in the fact that it is a law-
enforcement agency, goes back to the
trade practice conference days, when,
according to opinions, the board missed
a “golden opportunity” to establish its
prestige with business by confining
itself too greatly to a few “stereotyped”
legal rules. This same attitude contin-
ues to pervade it, with the result that
Code Authorities and industry rarely
appeal to the commission to prosecute
violators of code rules, as is provided
for in the Recovery Act, it was said.

The divergent opinions of the Com-
mission and the NRA were graphic-
ally illustrated in the controversy over
the basing point system in the Steel
Code. No reconciliation could be effect-
ed, with the result that both groups
were ordered to publish their opinions.

Since the NRA has given the Com-
mission a sort of appellate jurisdiction
over codes, in that every code violation
becomes an unfair method of competi-
tion subject to prosecution by the Com-
mission, it is imperative that the view-
points of both bodies become recon-
ciled, at least to some extent, execu-
tives said. Business men, however, will
strongly oppose any change in the atti-
tude of the NRA to conform to that
of the Commission, inasmuch as they
fee] that it would result in the elimina-
tion of the strides made in industrial
co-operation under the codes.

While admitting the favorable ef-
fects of the Commission’s activities on
the NRA, some executives foresaw in-
creasing difficulties for industries at-

MICHIGAN

tempting to obtain bans on sales below
costs and minimum prices, provisions
which they are extremely desirous of
retaining. They admitted that perhaps
the effects of these provisions were not
what the recovery administration in-
tended, such as the absolute freezing of
prices at certain levels, but contended
that such cases were comparatively
few and that all industry should not
be penalized for them.

Until the revised NRA is finally set-
tled upon, business may look for a con-
tinuance of the Commission’s activities
in moving against groups, it was felt.
If the new code program still leaves
ambiguous the administration’s stand
on the anti-trust laws, a great deal of
difficulty can be expected, executives
predicted.

DRY GOODS CONDITIONS

Rain in the East and dust-storms in
the West held down retail volume
through the week, despite the near ap-
proach of Easter. Favorable weather
in the present period should mean a
considerable rush of -business. It is
rather definitely indicated, however,
that increased sales of automobiles,
liquor expenditures and higher food
costs are cutting into merchandise vol-
ume.

Department store sales last month,
due to the late Easter, fell 8 per cent.
under those in the same month last
year, the Federal Reserve Board re-
ported. All areas except the Chicago
Reserve District disclosed totals be-
low a year ago, the declines running
from 4 to 16 per cent. The latter loss
was sustained in the Boston district.
For the New York district the drop
was 13 per cent.

The Reserve Board index, which is
adjusted for seasonal variation, moved
up, however, to 80, which compared
with 75 for February.

Sales of twenty-two chain stores, as
compiled by Merrill, Lynch & Co., re-
corded a decline of 2.73 per cent. for
the month. The loss was reduced be-
cause of a gain for the grocery com-
panies. :

Retail prices eased again last month.
The decline was 0.4 per cent. for April
1 under the March 1 level, as registered
by the Fairchild index. The decline
under a year ago, which was the peak
made in the 1933-34 recovery, was 3.7
‘per cent. Only the infants’ wear group
was higher for the month.

Responding to the active business
done at retail a week ago, wholesale
merchandise markets were quite ac-
tive early in the week but slackened
afterward, The dress strike has cut
production by a large figure, and yet
store stocks are considered ample. Rug
prices will be moved up 5 per cent. on
May 1. Dry goods jobbers were more
active and wired customers to hasten
orders.

LARGER COMPANIES AHEAD

Although it has been customary to
think of small but efficient companies
as able to fare better in a depression
because of their flexibility than the
biggest organizations, a study by the
National Bureau of Economic Research
points to an opposite conclusion. Its
survey of profits, lossés and business
assets over the period from 1929 to

 

 

TRADESMAN

1934 indicates that, in all industrial
groups, small corporations were rela-
tively worse off in 1932 on the aver-
age than large companies.

Thus, the report shows that, on the
basis of net income as a percentage of
capitalization, companies under $50,000
in net assets lost 33 per cent., whereas
those with assets of $50,000,000 and
over earned 0.3 per cent. The losses
are reduced consistently for each group
in the brackets between.

It is pointed out, however, that small
concerns may show more or less ficti-
tions deficits on their balance sheets,
“owing, for example, to the practice of
accruing compensation of officers (for
tax purposes) and balancing these ac-
cruals by loans from officers and by
other means. The net figures, therefore,
would understate stockholders’ equity
and result in an overstatement of rates
of loss.” Use of borrowed capital is
cited as another reason for the loss on
capitalization.

These figures, of course, have to do
with averages, The advantages of flex-
ibility and close control of operations
undoubtedly helped many small enter-
prises with able management to weath-
er the depression in a much better way
than the averages show.

 

LABOR AND INDUSTRY

In its statement last week before the
Senate Finance Committee, which is
conducting hearings upon the NIRA,
the Consumers Goods Industries Com-
mittee asked extension of the act for
another two years after June 16. As
presented by George A, Sloan, chair-
man, particular emphasis was given to
the argument that “You cannot stab-
ilize wages and hours unless you stab-
ilize the sources which these
wages flow.”

This was a plea that code provisions
which place a check upon certain com-
petitive practices be retained. These
included such regulations as machine-
hour limitations, prohibitions upon sell-
ing below cost and other controls for
production and prices.

Whether the argument is a sound
one depends largely upon the kind of
stabilization involved. Why labor stand-
ards, when strictly enforced, should de-
pend upon artificial business restraints
is not clear. An enterprise could not
sell below cost for very long if it was
required to comply fully with labor
regulations.

A “scarcity” economy or an adjust-
ment of the competitive pace to the
slowest are usually the aims of stabil-
ization. Such artifices cannot long en-
dure, as all business experience testi-
fies. The industry is afflicted with pric-
es which choke off demand and its evil
of overproduction becomes more pro-
nounced. Stabilized wages at least
mean a stable market, which might
expand if other costs and profit mar-
gins are not increased too stiffly.

from

 

INDEX DOWN SHARPLY

Little change was noted in the gen-
eral business situation last week, Sign-
ing the huge work relief bill, President
Roosevelt stated that expenditures
would run to a peak next November.
Business interests admit definite re-
covery gains but feel that the founda-
tion of these increases is insecure un-

 

April 17, 1935

less greater headway is made. An-
nouncement of a higher government
price for silver lifted speculative com-
modity prices. The foreign situation
seemed less tense.

A sharp drop in the business index
was explained by particular circum-
stances. The carloading series receded
abruptly with the ebb in coal shipments
as the strike crisis passed. Curtail-
ment of 25 per cent. in leading divi-
sions of the cotton textile industry re-
duced output and lowered that index.

The automobile series also declined,
but only because the gain in production
did not come up to the seasonable
amount. Sales by one of the big three
producers last month were the largest
for any month since 1929. For the first
quarter this company expanded its sales
to consumers by 43 per cent. over the
same period last year.

FULL STEAM AHEAD

Congress is faced with Roosevelt-
blessed bills to legislate altruism into
business and Utopia into industry, all
at once, by methods untested and
clashing with experience, Let us take
a long view of the National picture, If
the President is for what he pledges
himself to be, private initiative spurred
by the incentive for profit and getting
the country back to the payroll habit
instead of the hand-out habit, then let
him concentrate on the possibilities to
that end contained in his $5,000,000,000
appropriation. The old allegory may
be trite, but it was never truer. Isn’t
it time to stop feeding the patient ton-
ics with one hand and cutting him up
with the other? The answer is yes.

 

 

SOME RECOVERY SIGNS
A Nation that can buy motor cars as
fast as they are now being turned out,
415,000 units constituting last month’s
production, and which is filling its
amusement places with more patrons
than it did a year ago, is not without
purchasing power, even beyond the
bare necessities. With steel now run-
ning about 47 per cent. of capacity,
iron ore output in March greater than
any month since 1931, exports and im-
ports showing a slight increase, rail-
roads in various sections, except the
South, reporting increased income, it is

going somewhere even if slowly.

AMERICA’S RESPONSIBILITIES
In the world as it is constituted to-
day no nation can achieve safety by
burying its head in the sand. The
United States, it is true, cannot afford
to make commitments that would in-
volve it in “Europe’s everlasting quar-
reling.” But neither can it afford not
to recognize how some of its own pol-
icies, such as high tariffs and the Silver
Purchase Act, have contributed to the
present disturbed condition of interna-
tional relations; nor can it afford to
withhold enlightened co-operation for
peace, wherever that is possible with-
out political entanglements.
eae ee

 

I can not commend to a business
house any artificial plan for making
men producers—any scheme for driv-
ing them into business-building. You
must lead them through their self-

interest. It is this alone that will keep.

rahe keyed up to the full capacity of
their productiveness.

 

saa

April 17, 1935

MICHIGAN TRADESMAN

9

 

 

OUT AROUND

 

Things Seen and Heard on a Week
End Trip
Saturday was another glorious day,
as if to make amends for the ten suc-
cessive wretched Saturdays we had the
first three months of the year.

 

En route to Holland I dropped in
on Cornelius N. Haan, 1000 Godfrey
avenue. He has outlived all his com-
petitors and now has the only food
store in the Pleasant Valley district.
He saw me approach and handed me
$3 before I had time to look up the
invoice I handed him. In addition, he
told me if I would call on Vredevoogd
Bros., 1423 Grandville avenue, the
Tradesman would have one more pa-
tron on that thoroughfare. Within ten
minutes I had ample proof that Mr.
De Haan knew what he was talking
about.
from now, when he has my authority
to repeat his kindly interest in the
Tradesman if he has had an opportun-
ity to do so.

I will call on him again a year

 

I was surprised to note that the R. A.
Caldwell meat market at Grandville
was in new hands. No matter which
way I go I find meat dealers who
learned their trade under Mr. Cald-
well. I have never seen one of his
students who was not successful.

 

It was worth a drive to Hudsonville
to receive the hearty greeting I had at
the hands of Mr. Yonker. It reminded
me of the same kind of greeting I al-
ways received from the late L. M
Wolf, who preceded Mr. Yonker in the
same store for about twenty-five years.
Yonker & Bolt have added an electric-
ally cooled meat market since I was in
Hudsonville last. It completely rounds
out their other lines.

 

At Zeeland I was assured by Mr.
Boone that Uncle Sam will begin work
on the new postoffice building slated
for that enterprising city in about two
weeks.

 

At Holland my first call was at the
Warm Friend Tavern to meet Mr. Lil-
lard, the new landlord. I learned he
had left for Chicago a few moments
before I called to spend the week end.

 

The people of Holland are very en-
thusiastic over the 1935 Tulip Week,
which will be held eight days from
May 11 to 18. Three new features will
be introduced this year-—an authentic
Holland village, village green costume
folk dancing and an augmented indus-
trial exhibit of Dutch craftsmanship.
The special features on each of the
eight days will be as follows:

May 11—Street scrubbing, street danc-
ing, costume parade

May 12—Dutch psalm singing

May 13—Parade of Dutch villagers

May 14—Glee singers, Dutch village

May 15—Parade of schools, ford kiltie
band, Governor’s day

May 16—Flying Dutchman vs. House
of David baseball game

May 17—Cup award “Made in Hol-
land” exhibit.

May 18—Review of bands—parade of
twenty-five gorgeous bands
May 19—Review of tulips.

 

The statement of the Chamber of
Commerce is as follows:

“May Time is Tulip Time.” This is
the slogan for the Tulip Festival that
has made the city of Holland a mecca
for the lovers of the picturesque and
beautiful.

By no people in the United States
have the quaint customs of a fatherland
been treasured more than by those from
the Netherlands of Europe, not as a
daily usage but as a vehicle for en-
hancing festival occasions.

In the city of Holland, which is the
center of 30,000 people of Dutch birth
or descent, the institution of “Tulip
Time” has attained international note
because of its magnitude and adher-
ence to the authentic. Freedom from
taint of commercialism, ballyhoo and
carnival has been rigidly adhered to.

Seven years ago the “Tulip Time”
idea had its inception. By 1930 plant-
ings of bulbs had reached such propor-
tions as to warrant the first festival
program, sponsored by the Chamber
of Commerce. The plantings have been
augmented from year to year and three
million bulbs are now in place, com-
prising eight miles of tulip lanes, that
is, residential streets bordered on either
side with an endless variety of these
lovely flowers. Mass plantings in parks
and nurseries greet the visitors at many
points. The municipal government,
through its park board, provides the
bulbs and _ handles ie horticultural
work. The owners of private gardens
vie with one another in their efforts
to excel in their tulip displays. These
gardens are open to the public.

The festival program of pageants, pa-
rades and concerts runs for eight days.
The opening ceremony is the scrubbing
of the streets. Hundreds of men and
women in Dutch costume, the men in
puff breeches (pofbroeken), and the
women in tight bodices and full skirts,
and all in wooden shoes (klompen),
engage in making the streets of “Tulip
Town’ clean and spotless. On the
streets are flower girls with yokes and
“bloemenmanden” (flower baskets)
filled with tulips; and milk carts drawn
by dogs as in the Land of Dikes. Old
men with long pipes and native garb
frequent the coffee shops for the daily

“Koffie Klets.’ The shops abound in

Dutch souvenirs, babbelaar candy,
Dutch art and handicraft. Restaurants
serve “Hollandsch” food. Several in-

door attractions include a garden show,
a Dutch village, and an industrial exhi-
bition,

 

This exhibition will be held in the
armory, which will be converted into a
typical Dutch town. In the center will
be a street paved with bricks. Stores,
shops, homes and other buildings will
front on the street, where Dutch cos-
tumes and plays will be presented from
time to time continously for six days.
At the end of the street an enormous
water color painting of a Dutch village
will be installed, so arranged as to
blend into the situation with artistic
exactness. This painting is being made
by Adan M. de Ryke, of Grand Rap-
ids, a noted Dutch painter who has
only recently come to this country. Ii
the production is as attractive as the
preliminary pattern on exhibition at
the office of the Chamber of Commerce,
the large painting will be worth going a
long way to see. Whenever the Dutch
people undertake to do anything un-
usual, they invariably do it right.

Men who have lived in Holland long
and know the Holland trend of thought
enthusiastically assert that the little

Holland which will be shown during
Tulip Week is simply the forerunner
of a larger undertaking on the lowlands
around Black river at the bridge; that
when the diplomatic secretary of the
Chamber of Commerce was voted down
on his larger project he did not give
up the idea, but approached it from an-
other angle and will gradually work it
through, step by step.

 

There may be smarter men in the
work of city building than Mr. Con-
nolly, but I have not happened to meet
them. He has certainly done wonders
for Holland since he assumed the reins
of office for the Chamber of Com-
merce.

 

William R. Roach, who has prob-
ably done more to elevate the standard
of canned food products than any other
man in America, is recovering from a
serious attack of the flu. Dr. Corbus,
his attending physician, recently pro-
nounced him nearly ready to rejoin his
office associates, but warned him that
he must remain in bed until given per-
mission by his medical authority to
leave his apartment. Feeling extra
good before the day was over, Mr.
Roach dressed himself and spent the
afternoon down stairs, When he start-
ed back to his room he lost his balance
and fell on the stairs in such a way as
to break his shoulder blade. Now he is
in a plaster cast, where he is doomed to
remain four weeks. Those who know
Mr. Roach realize how unhappy he will
be during the period of his sentence.

 

The Roach organization will operate
only five of its seven canneries this
year, the same as last season.

 

Soil conditions for 1935 crops in
Michigan are regarded as the best they
have been for several years. This means
there is more moisture in the ground
than there has been at any time for the
past half dozen years.

 

Saginaw, Apr. 10—I enclose here-
with clipping from the Michigan Re-
tailer which describes Senate bill 2211
and H. R. bill 6616.

This bill is what independent retail
merchants want passed, as it eliminates
discrimination on the part of the manu-
facturers toward large business. Re-
tailers in Michigan should write their
Congressmen and Senators to help pass
this bill. It is part of the solution to do
away with selling below your cost
chain competition, Why should the
small retailer pay 3c a pound more for
Beechnut coffee than the large chain
stores when he is the one who makes
or builds Beechnut business? This is
only one sample. Almost every manu-
facturer has an inside price. Let us all
be on the same footing and then may
the best man win.

'C. H. Kretschmer.

I am very glad to receive this letter,
because it will enable me to square the
writer around on a matter in which
he is not fully informed and in which
he can be very helpful.

Some years ago the United States
Senate requested the Federal Trade
Commission to investigate the chain
store system and make a report on its
findings to the Senate,

The report was completed about
three months ago. It was published in
full in the Tradesman at the time.

It recommended that steps be taken
at once to amend the Clayton law pro-
hibiting the giving of preferential prices
to any class, clique, clan, corporation
or person. This would effectively do
away with the special prices chain
stores have been receiving for years
and which has enabled them to under-
sell the independents in many instances.

In looking over the field the Com-
mission selected Hon. Carl Mapes,
who has represented the Fifth District
of Michigan twenty-four years, as the
most available member to handle this
amendment to the Clayton law.

Mr. Mapes immediately introduced
the bill, which is now known as House
Bill No. 5062.

I immediately published the bill in
the Tradesman and have expended
much time and money in presenting
the matter to other trade journals and
all National mercantile associations.
With one exception the latter are all
supporting the bill very strongly.

I need not tell you that the bills the
writer refers to came in later—as will
be noted by their numbers—and that
they are not sponsored by men who
have anywhere near the standing Rep-
resentative Mapes has in Congress. Mr.
Mapes has done much for the inde-
pendent merchants of Michigan and I
cannot understand how any Michigan
merchant can have the hardihood to
support a bill not sponsored by him
and by the Federal Trade Commission,
which will have charge of the enforce-
ment of the amendment, when we re-
call the great service Mr. Mapes has
rendered the state in the lower house
of Congress during the past quarter of
a century. To forsake him under the
cercumstances shows the height of in-
gratitude.

 

James M. Golding, who has repre-
sented the Michigan Tradesman in De-
troit for several years, has relinquished
his association with the Tradesman due
to his having been elected general man-
ager of the Bonded Commercial Serv-
ice Co., in charge of the collection serv-
ice of the organization. Mr. Golding
will, I am confident, prove to be a
valuable associate in his new connec-
tion. He has lived in Detroit so long
that he has a wide acquaintance among
the high grade business men of that
great city.

 

Greenville, April 11—In regards to
chain store taxation, I wish to say that
I believe it is time that Michigan came
to a decision, one way or the other, as
to whether they want the young folks
who become of age every year to find
the door of opportunity closed against
them or not. It is reported that about
a half million in America arrive at that
age every year. They constitute the
greatest value in our land. They are
the ones to eventually take up the re-
sponsibilities of the Nation and should
have every available chance to build
self-reliance and earn a competency
for themselves and not pass the best
years of their lives in the service of
some monopolistic organization with
the prospect of being thrown out when
their energies begin to burn out and
their ability to hit the line hard is
slowing up.

To the fathers and mothers the boy
is still a boy at twenty-five or thirty
and boys who were of that age back

(Continued on page 23)

 

 

 

 

 

FINANCIAL

If Somebody Gives You a Bad Check

Every business man at one time or
another has a bad check given to him.
I am sure of course that no reader of
these articles ever gives one. In either
case, however, the following letter will
be interesting:

 

We have a customer who buys con-
siderable stuff, but is always slow about
paying his bills. During the last six
months he has been specially slow, and
finally we put screws on and informed
him that if he did not give us a good-
sized check by a certain date we would
begin suit against him. He sent us a
check for several hundred dollars,
amounting to about half the account.
We deposited the check, but it came
back on account of “n. s.,” and since
that time we have not been able to get
anywhere with him. He has repeatedly
promised to make the check good, but
has never done so. It occurred to one
of our firm that we might have a hold
on him criminally for giving a false
check. Please advice. N. R. Co.

I would never advise the issuance of
a warrant against a debtor who under
the above circumstances gives a check
that goes bad. In making this state-
ment I have not forgotten that most
states now have bad check laws. These
laws differ in some respetcs, but a fair
type of them, generally speaking pro-
vides that a person who gives a check
which, when presented to the bank on
which it is drawn, is not paid because
of insufficient funds, or because the
maker has no account there, shall be
guilty of a misdemeanor if he intended
to defraud, and if he does not make it
good within ten days, it will be as-
sumed that he did intend to defraud.

Under these laws many criminal
cases have been brought against per-
sons who gave bad checks, but a lot of
them failed, and the maker of the check
went free, because it did not appear
that he got anything by giving the bad
check. There have been so many of
these decisions under the various acts,
that the following principle can be
considered established, viz.: that the
maker of a check which is returned
“n. s.” can be held’ criminally only
when he derived some advantage from
giving it and his victim derived a cor-
responding disadvantage.

I mean this A goes into a retail store,
buys a coat and gives a check in pay-
ment. He takes the coat away with
him, The check is returned “n. s.” In
that case the defrauded payee can ar-
rest the maker of the check anywhere
in the United States.

Or take another case: Somebody
comes to you to cash a check. You
comply and that check comes back
n. s.” If it was the check of the man
cashing it you can arrest him and he
can have no defense. Sometimes this
complication arises: the check will be
made, let me say, by A to B’s order
and given to B. B endorses it and asks
you to cash it. In that case if it goes
bad, you cannot arrest B, because he
was an innocent party. You can, how-
ever, sue him civilly for the amount of
the check. And you can arrest A, the
fraudulent maker, if he passed the
check to B for goods or money.

But in such cases as this correspond-
ent cites the maker of the checks got
nothing by it, nor did the payee lose

MICHIGAN TRADESMAN

anything, When the check went wrong
the debtor still owed the full amount
of the debt, and the creditor still had
a claim for the full amount. There-
fore almost any court, I believe, would
hold that the maker was not criminally
liable.

As a matter of fact, suits for mali-
cious prosecution have arisen out of
cases where a creditor arrested a debtor
whose check had come back, but where
the check had not been given for goods
or money, but merely as the above
correspondent’s debtor gave it, on ac-
count of a past obligation. It is a
dangerous possibility. If this corre-
spondent arrested his debtor under the
conditions outlined, he, the defendant,
would almost certainly be acquitted
and would have a fine case for dam-
ages for false arrest or malicious prose-

cution. Elton J. Buckley.
———_@2 sa __—_
Precexdings of the Grand Rapids

Bankruptcy Court

April 4. On this day the schedules, ref-
erence, and adjudication in the matter
of Ernest Lee Merrill, bankrupt No. 6177.
were received. The bankrupt is a man-
ager of Kalamazoo, The schedules show
total assets of $631 (of which $245 is
claimed exempt). and total liabilites of
$5,106.56, listing the following ereditors:

 
 

Foote Hospital, Jackson_-_------- $ 126.20
Jackson Citizens’ Patriot, Jackson 4.82
Dr. J. B. Meads, Jackson_-_ i Oo
Dr. H. G. Brown, Jackson_ ae 8.60

Dr, R. H. Alter. Jackson______-_-- 10.00

  

Dr. Raymod Staples. Jackson____ 42.00
EP. Miller Jackson _______-_____-_ 49.95
James Gumm, Jackson___-- Ce bri)
Personal Thrift Service, Jacckson 150.00
jackson City Bank= 50.00
Riedell Brothers Grocery, Jackson 18. a
Hartford Gleaners HElevator___--- 12:

Olds Brothers, Hartford__--------
Hartford Light & Power Co.__--~-
Indiana & Michigan Electric Co.,
Benton BWarvor 2) oe
Reist’s Grocery. Benton Harbor-_-
Baumiester’s Grocery, Benton
Harbor
Clem Stevens. Benton Harbor___-
Modern Dry Cleaners, St. Joseph
George Sattler. Benton Harbor___-
Estate of Reese Merrll, Berrien

 

 

 

 

Conunig. | nee Se
Spiegel May Stern Co., Chicago_-_ 9.
Bruce Stahl, Detrort_________-__ 800.00
Straus & Schram, Chicago__-_~~_- 13.00
Golden Guernsey Dairy, Inc.. Benton

Harbor — 1,495.00
St. Joseph Sanitarium____-__-__-- 150.00
3ecker Brothers, Benton Harbor 11.95
Glenn Shimer. Sodus_.- =. 15.00
Warner Cigar & Tobacco House,

Benton Marbor - oo 100.00
J. N. Carr Dstributing Co., South

Rond ind, 27.00
Cameron Candy Co. 50.00
Roy Liskey, St. een See 25.00
Reese Merrill, Eau_Claire__ BOO
A. Randall. Watervliet_________-___ 10.00
Ods Goodsell, Benton Harbor 20.00

 

Chicago_____ {2 600.c0
Esquire, Benton

A. H: Arnold Co.,
Arthur Leckner,

Bomor Noe ee 50.60
Dr. P..G. Hanna, St. Joseph ___ 10.00

Dr. H. J. Burrell, Benton Harbor 159. .
Hamilton Harris & Co., South Bend _3.
General Cigar Co., Ghicago_____- 1
Belmont Produce Co.. Fort Wayne
Diamond Lake Bottling Co..

  

Camsepolig 92 7.45
Smith Tee Cream Co., Watervliet__ 4.42
Hartford Lumber & Coal Co.___- 6.25

John Newberry, St. —— pi ees 30.00
Fidelity | Finance Co., Kalamazoo 157.00
April 5, On this day the schedules. ref-
erence, and adjudication in the matter of
Marvin J. Elenbaas, personally and do-
ing business under the name of Marv’s
Tire Shop, bankrupt No. 6178. were re-
ceived. The bankrupt is located in Grand
Haven. The schedules show total assets
of $184.74, and total liabilities of $1,717.14.
listing the following creditors:
Miller Rubber Products Co., Akron 497.23
Baker & Moll, Grand Haven______ 300.09
General Motors Acceptance Corp..

ee a re te vt.DD
National Battery Co., St. Paul____ 61.06
Vander Veen & E ‘hrmann, Grand

Haven 2 ee 95.06
G. H. Tribune. Grand Haven____ 28.80
Telephone Directory Adv. Co.,

Deming  e e 9.00
B. i: Pow Co... Detroit: 13.00
Dunlop Tire ie ‘Rubber Co..

buna MF. 132.04
U. S. Rubber aes Detroit_._..._- > 16.42

Reliable Tire & Accessories Co..
Muskeron 2 90.01
G. R. Calendar Co. G Ree 5
Mich.. Bell Tele. Co., G. 2.40
R: M. Hollingshead, Chicago____ 6.17
Indian Motorcycle Co., Springfield,
ee
Brown & Sehier, G. RB.
Zeeland: Print Shop, Zeeland___-
N. Clark. Zeeland
City of-Grand ‘Haven___
City of Grand Haven, tay

 

 
  
 
  

 

The Osborne Co., Newark, N.J. --unknown
Edward Bethke, Grand Haven__ 55.00

  
 
  

 

Dr. John Pieper, Holland_------- 2.50

r, H. Kuit, Zeeland_ ee 2.50
- ‘N. Trompen, G. oe = 5.75

W. Oakes & Co. . 11.00
Mies Shoe Store, ea Ee 2.70
Zeeland Super Service--—-- _-unknown
C. Pieper & Sons, Holland_----- unknown
Dr. Arend Vyn, Grand Haven_- 32.00
The Big Store, Grand Haven___- 6.50
G. H. Maytag Co., Grand Haven__ 7.of
Vredevelld Bros., Zeeland____--~- 6.75
Dr. John Lowe, Muskegon_ 4.00
Automobile Tire Co.. G. R.------ 85.00

In the matter of Gerrit Van Lopik.

bankrupt No. 5724,, final meeting of cred-
itors was held under date of March 18.
Fred G. Timmer, trustee, was present
in person. Jarrett N. Clark, attorney for
bankrupt was present. Bidders were
present in person. Trustee’s final report
and account was approved and allowed
Bill of Jarrett N. Clark, attorney for
bankrupt, approved and allowed. Balance
of accounts receivable and various other
nterests in stock, ete., set forth in para-
graph 5 of the final meeting notice to
creditors, were sold to Jack Friedlander,
of Kalamazoo, for the sum of $40, Order
was made for the payment of expenses
of administration and a first and final
dividend to creditors of 19.34 per cent.
No objection to discharge. Final meet-
ig adjourned without date. Files will be
returned to U, S. District Court.

April 5, On this day the schedules, in

the matter of Frank E. Sayles and Lena
M. Sayles. bankrupts, No. 6028. were re-
ceived. The schedules show total assets
of $5,270 (of which $6235 is claimed ex-
empt), and total liabilities of $19,963.30,
listing the following creditors:
Waxes Ae se Los 277.50
Treasurer, White Cloud__ -- 100.00
Anna Smith, Jackson.__________ 19,500.00
American Technical Society, Cheago 29.80
Oosting & Peterman Coal Co.,

Muskeron coe us

In the matter of £ - ain. bank-~
rupt No. 6175. The first me eting of cred-
itors has been called for April 25.

In the matter of Wells Smith and Harry
Ladner, individually and as co-partners
doing business under the name and style
of Smith & Ladner, bankrupt No, 6172.
The first meeting of creditors has been
ealled for April 23.

In the matter of Mid-West Securities
Corp.. bankrupt No. 6171. The first meet-
ing of creditors has been called for
April 23.

In the matter of Sinclair Lumber &
Fuel Co., a corp., bankrupt No. 6139, the
et meeting of creditors was held April
8, at which time the bankrupt was pres-
ent by George A. Sinclair, its president,

  

  

56.00

  

and represented by Starr & Starr, attys.
Certain creditors were present. George

A. Sinclair was sworn and examined be-

fore a reporter. Fred G. Timmer. of

ee oy Was appointed trustee;
) $2,000. he meetin hen a

oe date, re ae

April 9. On this day the reference,

< and

adjudication in the matter of William

Kanger and Victoria’ Kanger bankrupts

No. 6115, were received. The schedules

oye been ordered filed. Upon receipt of

ne the assets and liabilitie ri ’

— oe Tee
n the matter of Wolverine Bu

: mper &

ae Co., penkr apt No. 5982 nN ao

al meeting o creditors hz en e

for Friday, April 26. So ee

ee
Willingness To Give Up the Blue
Eagle

A study of first quarter business re-
sults has resulted in many feeling less
discouraged towards the future of busi-
ness activity. While it is true that the
usual spring improvement has not been
experienced to the fullest extent, this
development in itself may easily result
in less seasonal decline than might be

anticipated. A definite short-term im-

 

 

All Issues
CONSUMERS POWER
PREFERRED
BOUGHT—SOLD—QUOTED

 

Buying and Selling orders exe
All listed and unlisted Stocks Sito

 

Your Inquiries Invited

ROGER VERSEPUT & CO.

sad eereemant Bankers—B
ICHIGAN TRUS
GRAND RAPIDS Phone Sine

 

 

  
 

April 17, 1935

provement in business is not in the
offing in spite of the huge fund at the
disposal of the President, inasmuch as
the slowness of getting projects into
operation indicates only a sustaining
influence to business, rather than one
of stimulation.

Although a better feeling by business
will undoubtedly develop after adjourn-
ment of Congress, indications are that
business will not be treated so badly
in view of the greater scrutiny and
slowness of Congress in enacting new
legislation. The weakened position of
the A.A.A. as a result of drought con-
ditions and the situation in which it
finds itself with respect to cotton, along
with N.R.A. results, has stiffened the
opposition of business bringing about
the belief that political developments
can retard but not stop recovery so that
business is showing a greater tendency
to be willing to go on its own, as indi-
cated in the willingness of the Mont-
gomery Ward to give up the “Blue
Eagle.” Jay H. Petter.

_—__ ooo
Treasury Refunding

Calling of the remainder of the
outstanding Fourth Liberty 414s
for payment October 15 throws
an additional task of redistribu-
tion on the Government bond
market.

In view of the fact that they
mature in 1938, these bonds were
held largely by banks. If, as
seems likely, the Treasury will
now seek to refund them into
long-term bonds with a coupon
rate of 2% or even less, it will
have to find the chief market for
the refunding issues outside the
banks, especially the large metro-
politan institutions which distinct-
ly prefer short-term obligations.

As a result of this factor, the
market for long-term ‘Treasury
obligations may continue highly
irregular for the next few months,
despite new increases in surplus
reserves of commercial banks,
while this vast task of redistribut-
ing the National debt proceeds.

——
Some Washington halos are dim-
ming.

 

¥ West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful
services . .

OLD KENT
BANK

2 Downtown Offices
12 Community Offices

 

 

 

 

GRAND RAPIDS
Phone 9-4417

J. H. PETTER &

INVESTMENT BANKERS

 

Co.

MUSKEGON
Phone 2-3496

 

 

Se

)

 

mei

 

April 17, 1935

MICHIGAN TRADESMAN

il

 

THE NAKED TRUTH

Administration Attack on Holding
Companies Without Reason*

I am in the utility business. I am also
the President of a utility holding com-
pany. You have undoubtedly heard and
read much of late about utility holding
companies, particularly since the intro-
duction in Congress of the Wheeler-
Rayburn bill.

This bill is 178 pages long. It is very
difficult for anyone to understand its
language and the implications of its
language, but it provides in general for
the abolition of the utility holding com-
pany and super-imposes the most oner-
ous and oppressive Federal regulation
upon the utility operating company.

Before analyzing the provisions of
this bill, let me explain that it is the
culmination of a several years cam-
paign waged against privately owned
utilities which has been characterized
during recent months by a drum fire
of propaganda and press releases de-
signed to agitate the public and create
sentiment in favor of drastic and dis-
criminatory legislation.

The legislation which has crystal-
lized from this movement now com-
mands the attention of the legislative
and executive branches of the Govern-
ment during a session of Congress
which should be devoted to attempts
to bring about business recovery and
start the wheels of industry turning.

How this attack on one of the coun-
try’s leading industries fits into these
recovery plans is a question that may
well be considered by the American
people. This, however, little deters
those who seek to use the utility busi-
ness as the entering wedge for Gov-
ernment operation of all of our essen-
tia] industries; likewise those who, for
political advancement, appreciating that
any industry which must send monthly
bills to the large preponderance of
families in every district, state or mu-
nicipality, is fair prey for political at-
tack, give little forethought to the eco-
nomic consequences of their endeavor.
They also do not consider that the
cost of electric current is one of the
smallest in the family budget and has
continually decreased while other costs
have been rising. They only know that
the utility industry is particularly sus-
ceptible to political attack because it is
essentially a technical development, de-
voting all of its normal energies to en-
gineering and construction while pos-
sessing no natural means of articula-
tion. They know the customer rarely
considers the service behind the elec-
tric light which flashes to his touch in
his home, or the fact that the electric
utility is one of the few industries
which can accumulate no supply of its
product and which must be ready to
generate the electric current at the
time the consumer puts in his order by
turning on the switch in his living
room, The primary objectives of the
industry have been to improve and ex-
tend its service, to develop its technical
and service aspects.

Several years ago some of the im-
portant elements in the industry un-
dertook to tell the electric utility side

* lio Discussion by Wendell L. Willkie on
aera ot Liberty Hour’? Thursday, April 4.

of the story for which they were se-
verely criticized. However, for the last
few years the utilities have remained
silent while the school of government
ownership continued its campaign un-
abated, being possessed from the news
standpoint with the more sensational
instrumentalities of criticism and at-
tack. The public and the Congress got
but one side of the utility case. Much
that was related was the sheerest sort
of political buncombe, offered by poli-
ticians who fashioned their careers on
building up and distorting this single
issue,

This agitation against privately
owned electric utilities has found its
expression in this bill to abolish the
utility holding company and_ super-
impose federal regulation of the oper-
ating company upon existing state reg-
ulation.

What is a holding company? It is a
corporation which owns other corpora-
tions. More than 80 per cent, of the
larger corporations in America are
holding These holding
companies operate in such industries as
steel, automobiles, rubber, newspapers,

companies.

communications, railroads, publishing
and a great many others that are equal-
ly essential,

Economists agree that the existence
of the holding company has been one
of the greatest contributing factors in
the remarkable industrial development
of the United States during the last half
century. Certainly it is the predomi-
nant type of American business organi-
zation.

In the electric utility industry the
holding company has been the means

by which the supply of electric current

has been standardized so that the large
city, the small community and the iso-
lated farm are served with the same
degree of efficiency. In all of the dis-
cussion of the electric utility holding
company, none has criticized the qual-
ity of the service it has caused to be
rendered. This service is commonly
regarded as the finest in the world.
Most of us remember the days of the
small local power plant, which fre-
quently left communities in darkness
during electrical disturbances, moments
of unusual power loads and sometimes
for no more than what appeared to be
purely temperamental reasons.

The holding company corrected all
this. It unified electric systems and
gave them the advantage of modern
engineering and research. It provided
a constant efficient supply of electric
energy, But principally, the holding
company supplied money. Money for
new construction has been the essen-
tial requirement of this rapidly expand-
ing industry. Money has been provided
at the interest rate commanded by
strong, stable organizations rather than
at the rate commanded by the local
plant, which frequently was unable to
get any cash at all except at almost
prohibitive interest charges. The hold-
ing company has meant cheaper money
for the expansion of the industry and
cheaper money has meant lower costs
for the consumer.

3ut it is not necessary to explain all
the services and advantages of the pub-
lic utility holding company, nor to
quote learned economists on this sub-

ject. The government itself has placed
upon the utility holding company its
official stamp of approval. If utility
holding companies are such vicious in-
struments as implied by a bill for their
destruction, then why has the United
States government, a holding company
of itself, created the most ambitious
holding company of them all? — the
Tennessee Valley Authority, which op-
erates unregulated, at the expense of
the taxpayer—including all of you lis-
tening to me.

The proponents of this Wheeler-
Rayburn bill have made the mistake of
confusing the thing which may be
inimical to the public interest. It is
not the form or structure of the organ-
ization, but the unfair practice in which
an organization of any form or struc-
ture may engage.

The bill provides that the utility
holding company should be destroyed.
There have been isolated instances of
unsound practices engaged in by utility
holding companies, but it has been
clearly manifest during the considera-
tion of this bill that they were prac-
tices common to business in general
and by no means restricted either to
the utility industry or the holding com-
pany form of doing business. Instances
of mismanagement, excessive write-ups,
imprudent stock
manipulation against which present day

investigations and

public opinion very rightfully com-
plains occurred less frequently among
the public utilities in fact, than perhaps
any other line of business during the
era of speculation that preceded the
1929 crash. Neither were they restrict-
ed to the general field of holding com-
panies.

To summarize, the proponents of the
Wheeler-Rayburn bill, in seeking to
correct abuses, are intent on destroy-
ing a form of business operation of high
public and industrial value, when the
same ends may readily be achieved
by legislating against the evil prac-
tices themselves, These practices have
been just as distasteful to the respon-
sible elements of the utility industry as
to the public representatives, who very
properly desire safeguards against their
recurrence.

Some criticism has been launched
against the utility industry on the
eround that it has merely protested
against the Wheeler-Rayburn _ bill
without offering any constructive sug-
gestions, There has been filed with the
House Interstate and Foreign Com-
mittee detailed recommendations for
the regulation of utility holding com-
panies, which in my judgment, thor-
oughly safeguard the interests of the
investor and the consumer, but which
refrain from destruction and the cre-
ation of additional Federal bureau-
cracy. Mere consideration of legisla-
tion which suggests not correction but
extermination, has been of the most
distressing consequences to the utility
industry and its five million investors.

The culmination of the governments’

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

campaign against the private utilities
with this legislation has caused losses
of billions of dollars to the sharehold-
ers in this industry, Destruction of
these values has had an enormously re-
tarding influence on business recovery.
It has prevented the utility industry
from undertaking highly necessary new
construction work, and unleashing its
organizations for constructive, busi-
ness-building purposes.

Now, whatever the proponents of
this bill may tell you about the neces-
sity for this kind of legislation or that,
investors need not be apprehensive over
its provisions. I say to you its passage
will further grievously depreciate or
destroy the value of both operating and
holding company utility securities and
act as an enormous deterrant to busi-
ness recovery in all lines.

If you doubt this statement send to
your Congressman for a copy of the
bill, then have any lawyer in whom
you have confidence read it and like-
wise submit it to that person in whose
financial judgment you have the great-
est confidence.

Any unprejudiced seeking
such advice will arrive at no other con-
clusion than that the bill is revolution-
ary in nature, drastic in provision, will
be destructive in operation and if pass-
ed, will have great deflationary influ-

person

ence and serve as a further hurdle for
business recovery.

If you have protested to your Con-
gressman about this bill and he has re-
plied that he thinks this bill should be-
come a law, write him again and ask
him if he has read the bill and will
give to you an analysis of its provi-
I make this request because we
who are opposing the bill know that
if we can get every Congressman to
read the bill it will be defeated.

It was not drafted by Congressmen.
Its authors are persons who never had
any connection with the utility business
or any other business. Likewise they
do not occupy any elective public of-
fice. They are wedded to certain social
theories among which are that all large
American corporations should be brok-
en up into small pieces, They are
against mere bigness. They know the
small pieces will be more readily adapt-
able to their desires. If their theories
prevail in the utility business they will
soon be applied by similar laws to all
forms of business. The resultant wreck-

sions.

age of the application of these theories
at a time when there are growing signs
of business recovery, will throw this
country back into a depth of depres-
sion compared to which present con-
ditions will look like prosperity.

Please help us to stop them at the
threshold!

——_2~->—__—_

To look fearlessly upon life; to ac-
cept the laws of nature, not with meek
resignation, but as her sons, who dare
to search and question; to have peace
and confidence within our souls—these
are the beliefs that make for happiness.

SPECIAL DIE CUTTING AND MOUNTING

G R AN D RA, PI

 

pS... MI

C HIGAN

 

 

 

 

12

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President—Rudolf Eckert, Flint.
ee A. Sabrowski, Lan-
ng.
Secretary — Herman Hansen, Grand

Rapids.
Treasurer—O. H, Bailey, Sr., Lansing.
Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; Paul
Gezon, Grand Rapids; Lee Lillie, -
ville; Martin Block, Charlevoix.

 

A Real Chain Store Weakness

Of late chain grocers have made
great improvements in their big units
and complete markets, in arrangements,
fixtures, displays. In all this they lead.
But NRA _ requirements — which no
chain has or could ignore—have neces-
sitated rapid, radical readjustment, the
giving of minor authority to many
green men which has severely handi-
capped the management of the small
units whose sales-limits necessitate
small expense. It is mighty difficult to
keep proper balance of all factors in
stores of capacity so limited that they
must be staffed by one person, assisted,
perhaps, by one more in rush times.

This condition leads to what may be
called top-heaviness due to too clearly
defined division of duties, for the virus
of “that is not my duty” strikes green
help first and hardest. Have you no-
ticed this? If you are one who shuns a
chain unit like pizen so that you never
visit one to gain information or hints
from observation, this has probably
passed you by.

You can see this handicap work if
you happen into some units in charge
of a single manager when a supervisor
arrives. The manager has been wait-
ing at the check counter, arranging
stock, displaying his perishables—try-
ing to do six or seven things at once,
so the store is at sixes and ‘sevens.
Perishables have arrived a bit late;
crates and boxes obstruct the passages,
customers pick their way through lit-
ter, tissues, stalks and rots.

Say then that at 11.15, when hurried
folk seek luncheon supplies pronto,
the super comes—fairly well dressed,
tall, with self-impressed importance.
His time is valuable, worth more in his
eyes than that of a mere customer. He
wants certain data and because of his
official position or something, the man-
ager halts other duties to accord him
exclusive attention.

If in her haste for service, by some
error of conception, a customer should
directly question said super, his dig-
nity will bristle as his eyes pass over
or through the questioner in frozen
silence; and if the customer be not
subdued by his attitude—maybe, in fact,
quite unimpressed by his pose—he
silently steps aside (sidesteps?) so the
manager can answer.

This illustrates what an experienced
chain executive lately said when asked
if his training system did not develop
competition from within of ambitious
boys to enter business on their own:
“That happens, but not as often as you
might think, because while we can
make employes toe the mark on hours
and specific instructions, nobody can
put initiative into anyone... When they
go on their own, some make the grade
—about the same proportion as always
succeeds in groceries—but most back-

MICHIGAN

slide, get lax, irregular, forgetful of
what makes our success, and soon they
are seeking jobs again.”

If I seem a bit warm on all this, it
is because it recalls to me how my own
employes often reacted. Young folks
who have the stuff in them get over this
rather soon. The others are discarded
or sink back into minor positions—the
well known average of mankind, incap-
able of responsibility.

In contrast, find the key man in
charge of many chain units, one who
has advanced—as one of them said to
me a time since, “not by working eight
hours a day’”—until he has under him
a number of supervisors both in em-
bryo and fully developed, you will find
one who slights nothing. He draws no
fine line of what duties are his. He
regards as his work whatever comes to
hand that will promote efficiency and
further the business. He is, in a word,
the same character of man as would
make the grade in a business of his
own.

Let one of those real “higher-ups”
happen in where things are dragging
and he will shed his coat, grab a broom,
hustle perishables into approximate or-
der, answer anyone’s questions with
quick, responsive courtesy and other-
wise break the jam. Afterwards, he
will examine conditions for improve-
ment, to forestall similar laxity hence-
forth, to insure future prompt order;
but at the moment, his job is before
him—to break the jam. He does that
first and in doing it his “dignity” both-
ers him not a whit.

So here we see again that men get
big who deserve to get big. They attain
the goal through effort, exertion, dis-
regardful of hours or division of duties;
but what I describe is one of the han-
dicaps under which chain executives
labor, Here, notice, I use the word
labor: for chain merchants—the real
ones back of the scenes—work: make
no mistake about that.

But all this brings up a question:
Seeing such a distinct handicap of more
or less absent management, how do the
chains survive and do so well? How do
they hold their trade in face of such
indifference on the part of many of
their personnel?

Answer: Because the individual gro-
cer is no better. Because he is, on the
whole, even less efficient, careful, exact,
industrious and courteous than the un-
derlings I have described.

Therefore, for an individual grocer
to derive benefit from what I now
write, he will scrutinize his own store,
his own methods, look to see whether
his stock is in proper order on time
every day; insure that any customer
gets immediate, sufficient and painstak-
ingly courteous attention. There can
be no nourishment in noting the other
fellow’s weakness unless we are there-
by prompted to mend our own fences
and see that no similar weakness rests
on us and our methods.

The more I see of grocers the firmer
is my conviction that half the effort,
thought, planning and expense com-
monly devoted to some plan to stop the
other fellow would make such vast im-
provement in many grocers’ business
that they would have neither occasion

TRADESMAN

nor time to worry about what the said
other fellow did.

I think thus particularly when I meet
up with vociferous talkers in grocers’
meetings, then visit those men in their
stores. Then I reflect that perhaps they
should learn how to run one small store
before they undertook to show others
how to conduct far bigger enterprises.

Are there opportunities for the solo
grocer? I know such stores running
to-day on all bases—cash-carry, lim-
ited service, full service—making fine
records. Until lately the lowest margin
I had met with in any store was that of
10 per cent. gross in a cash and carry
grocery limited to about 1,200 dry
items,

But now, in this year 1935, I have
authentic. figures on one who operates
cash and carry with eight or nine
stores, designed and operated on plans
he has evolved from his experience, on
the lowest gross I have ever heard
even hinted.

This man is a single handed operator.
Starting a few years back, he ran up
a fortune of some $60,000. Then he
expanded into new fields and in short
order was down to $6, with his debts
all paid—owing nothing. Beginning
again at bottom, he now has the busi-
ness I have outlined, and he has oper-
ated some time on close to 7% per
cent.

Let me spell it out: Seven and a half
per cent gross on sales. His February
records show that he got it down to
7.4 per cent. — seven and four tenths
per cent. Asked what his pilferage
was, and that because of the immense

 

April 17, 1935

lot of goods promiscuously displayed,
he gave it at close to % per cent.—
equal to the outside proper limit for
credit losses in a full service business.
But that is fully provided for by a buf-
fer which is included in his 7.4 per cent.
He is now about to take his first long
vacation, making a trip back through
the older states; and he leaves his busi-
ness without anxiety because the low-
est wage he pays is $40 per week.

Is it the man or the plan? Oppor-
tunity gone for the single store, indi-
vidual operator? Let the facts speak
to a candid world! Paul Findlay.

—-. 2
Children Need Meat

The growing child needs meat and
milk along with green, leafy vegeta-
bles and fruits to help insure the proper
nutrition necessary for health and
growth and a vigorous man or woman,

-——_—__> o~<—____

Be courteous to all, but intimate with
few; and let those few be well tried
before you give them your confidence.
True friendship is a plant of slow
growth, and must undergo and with-
stand the shocks of adversity before
it is entitled to the application.—
George Washington.

 

Modern Store Equipment
40-50 South Market Ave. Telephone 82176
GRAND RAPIDS, MICH.

DISTRIBUTORS OF
TERRELL’S Steel Shelv- Standard Scales,
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Bread and Cake Display Grinders, Coffee
Racks, Dew Fresh Vege- Grinders, Dry-Kold

table Counters, Hardware Refrigerators
Counters, Dry Goods and
Counters, Butcher Supplies

ANTHONY VER MERRIS EDWARD SLEIGH

 

HEALTH SUGGESTION

Supplies Vitamins

FLEISCHMANNS

\SNYEAST

CEREAL OR TAPIOCA FLOUR AND
PRIMARY VITAMIN A ADDED

Eat 3 cakes dei ore meal

daily.”

A Product of
STANDARD BRANDS

 

 

©1934 SB INC
STANDARD BRANDS INC., NEW YORK, NY.

 

- + . . eat the new Fleischmann’s Yeast 3 times

A forceful selling suggestion. Nationally advertised.
Brings customers into your store.

Tie up with it. Feature the new Fleischmann’s Yeast

now. It’s a profitable sales-builder.

builds
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R
INCORPORATED om
: CODE

 

.men,

 

April 17, 1935

MICHIGAN TRADESMAN

13

 

MEAT DEALER

How To Satisfy Their Husbands’
Appetites

 

American housewives might “take a
leaf from hotel and restaurant menu
cards” if they wish to satisfy the appe-
tite of their husbands for tasty meat
dishes and at the same time keep well
within their family food budgets.

This suggestion was given by Wm.
Whitfield Woods, of Chicago, Presi-
dent of the Institute of American Meat
Packers, speaking before the Baltimore
Kiwanis Club.

“Hotel and restaurant managers are
familiar with the kinds of meat that
men like and buy at luncheon,” Mr.
Woods pointed out. “If housewives
would serve at dinner the kinds of
meat their husbands buy at luncheon,
they would find their husbands well
satisfied and their meat bills relatively
low.”

Mr. Woods listed pot roast, beef and
lamb stew, spareribs, roast shoulder of
pork and lamb, and frankfurters as
meat dishes which usually appeal to
the appetites of most men.

“Such dishes,’ he said, “are con-
spicuous on the menus of hotels and
restaurants and are accompanied fre-
quently by other dishes that appeal to
such as cabbage, sauerkraut,
mashed potatoes and turnips. They are
comparatively low priced and are easily
prepared. By alternating them with
such standard meats as steaks, chops
and rib roasts, housewives can make an
appreciable saving on their weekly food
budgets.”

In discussing the division of the con-
sumer’s meat dollar, the speaker, who
represents the trade, research and edu-
cational association of the American
meat packing industry, stated in part:

“Cash payments for live stock plus
processing taxes comprise between 70
and 80 per cent. of the packer’s in-
come from all live stock products.
Nearly half of the remainder goes into
payrolls; another fourth, for supplies,
power, fuel, etc.; and another fifth, for
repairs, insurance, depreciation, taxes,
interest and other operating expenses.
This leaves available as profits only
about one-sixth of one cent per pound
of live stock handled.

“For ten years back,” he added, “the
difference or spread between the plant
value of packinghouse products and the
amount paid for live stock has been
not more than two and one-half cents
per pound of live stock bought—and al-
most all of this margin has been spent
for payrolls, supplies, transportation
and other necessary items of expense.

“The two-and-a-half cent margin,
which includes all the costs of turning
live stock into meat, is kept at a mini-
mum by the spirited competition of
more than 700 packing companies reg-
ularly purchasing live stock for slaught-
er. The various expenses such as taxes,
involved in that margin ordinarily do
not change greatly from one year to
the next and have increased little if
any during the past year when prices
have been above the abnormally low
levels of 1932 and 1933.”

Discussing the labor cost in proces-
sing live stock products, the speaker

pointed out that, of the approximately
$200,000,000 paid out by the industry in
wages and salaries in 1934, nearly $150,-
000,000 went to its 131,000 wage earn-
ers, averaging about $100 per month.

—_+-+___
Modern Sausage Boasts Ancestry of
Fifty Centuries

A heritage of more than five thou-
sand years of continuous development,
dating back at least to the beginning of
recorded history, lies behind sausage
as it is made in the United States to-
day, it is revealed by the National Or-
ganization of Sausage Manufacturers.

Sausage was a favorite food in many
parts of the civilized world long before
any authentic historical chronicles now
in the possession of archaeologists were
inscribed, the Organization stated. It
is known to have been popular in the
days of Confucius, the great Chinese
mentions
sausage as a choice food of the ancient
Greeks in the “Odyssey.” It likewise
was mentioned on the stone tablets
through which the world has gained
Jabylonian em-

philosopher, and Homer

its knowledge of the
pire.

Similarly, the popularity of sausage
as tood is traceable down through his-
tory to the present day. It was a com-
mon article of diet at the time Romulus
and Remus erected their first cottage
on the site which later was to tremble
under the tread of Caesar’s legions.
The barbarians, who eventually were
to overrun the Roman empire, had
their own varieties of sausage, and, as
civilization was extended throughout
Europe, sausage continued to hold its
place of popularity.

Throughout history each race and
each generation has made its contribu-
tion toward perfecting the art of saus-
age making and in this development all
parts of the world have contributed
their share of spices, which have added
to its tastiness and individuality. The
ancients used the native spices avail-
able to them, but in the middle ages,
as trade with the Orient developed, the
number of spices used was multiplied
many times and the science of sausage
making developed rapidly.

Each European nation had its own
preferences and flavored its suasage
to suit its particular palate. Thus, as
time passed, the varieties of sausage
made -in various localities became
known far and wide. In addition to
the influence of spices, the types of
sausage made in various parts of
Europe materially were affected by
climate conditions. Southern Europe,
because of the demand for sausage with
distinctive keeping qualities, perfected
dry sausage. More northern countries,
which enjoyed winter seasons providing
natural refrigeration, were enabled to
produce smoked and cooked sausages.

These, primarily, are the reasons that
Italy has become especially well known
for its dry sausage and Germany for
its smoked and cooked sausages. At
the same time various localities in each
of the countries had their individualis-
tic spice preferences, accounting for. the
brilliantly varied assemblage of saus-
ages known to the world to-day.

As the fame of the products produced
in the various localities spread, they
gradually became identified with the

city of their origin. Thus Genoa be-
came noted for Genoa Salami; Milan
for Milano and Rome for Romano.
Thuringer and Sorrento are other Ital-
ian sausages which have geographical
designations. Bologna is a smoked
sausage which first was produced in
Bologna, Italy.

In more northerly Europe, the Teu-
tons proved themselves equally adept at
skillfully blending meats and spices and
soon Berlin became noted for its Ber-
leiner and other cities for their Braun-
schweiger, Frankfurters, Gothaer and

Goettinger. Gothenberg, Sweden, pro-
duced its Goteborg and Vienna its
wiener.

The extent of these individual pref-
erences for delicate spicing in sausages
is noted by the fact that in England,
caraway, coriander, thyme, majoram
and pimento were the spices most fre-
quently used, while beetroot leaves and
garlic were preferred in France. Spain
discovered the possibilities of fennel.
Germany chose thyme and marjoram,
while other European countries com-
bined all of these spices in a variety
of combinations to suit local tastes.

Many of these sausages have been in-
troduced in this country and their pop-
ularity has spread rapidly. In many
instances, American manufacturers
have adapted the spice content to suit
local trade preferences. Not content
with reproducing old world products,
they also have developed new flavors
and entirely new products which have
proved equally popular, Thus to-day,
the American market presents to the
shopping housewife a wide variety of
domestic products, as well as most of
the varieties of sausage favored by the
people of other nations—German, Ital-
ian, Scandinavian, French and Spanish.

——_>+ +
No Home Too Fine To Find Ham
Useful

Smoked ham adapts itself to any sit-
uation,

A ham baked in champagne, for ex-
ample, is a treat appreciated even by
people who are surrounded by luxu-
ries; and yet even the smallest budget
can afford a delicious dish of ham
shanks and sauer kraut. And in be-
tween, there are dozens of ways in
which this versatile food can be used.

 

Here are some suggestions for the
full and economical utilization of a
ham:

Purchase a whole smoked ham, or a
half one, and have your meat dealer
cut a thick slice from the center for
you to use as a ham roast. You have
left the shank end, and the butt end.
You can cut slices from either end for
frying or broiling, and for serving, for
example, with eggs or scalloped pota-
toes. The butt end can then be baked
just as if it were a whole ham, and the
shank end can be boiled and served
with spinach, sauer kraut, or cabbage.
It is especially good with red cabbage.

INVESTIGATE

and youll choose
D @) 8D

 

 

 

= Sos

  

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BALANCED
HUMIDITY

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ecause your stock is inspected and
uses.

CODE

e MILWAUKEE, WIS.

Members by Invitation of the Rice Leaders of the World Association

STRICTLY INDEPENDENT SINCE 1882)

 

 

 

 

14

HARDWARE

Michigan Retail Hardware Association.
President—A. D. Vandervoort.
Vice-President — W. C. Judson, Big

Rapids.

Secretary—Harold W. Bervig, Lansing.
Treasurer—William Moore, Detroit.

 

Be Sure Your Product Fits the Market

From all that we can gather, the
farmer, with gentle assistance from
many sources, is gratually working
himself back into the fold as a buying
consumer, In good times or bad, how-
ever, there are many problems which
each manufacturer finds he must solve
in placing his product~to its best ad-
vantage in this market.

In general, there are three types of
manufacturers selling the farm mar-
ket: (1) Those who make.a product
specifically for farmers, such as im-
plements and fertilizers. (2) Those
who, like the chemical companies, have
a line of products for the general field
and make a few special products for
the farmer. (3) Those who make a
single product, such as soap or food,
for the general market, but also find
farm buyers.

The outstanding successes in farm
selling and merchandising most fre-
quently fall within the first group.
This is true, perhaps, because the farm
represents their entire market; they
have made it a point to know and un-
derstand the farmer and thus are able
to reach him in the most efficient man-
ner. In the second two groups, some
few companies succeed in spite of
themselves, for the superior product
will sell itself through the regular chan-
nels of distribution, even though the
marketing and advertising methods are
not as specialized as they might be.
Others, after spending a great deal of
money in the field, wonder why their
results fall short of expectations. It is
the experience of such companies as
these which proves convincingly that
the most important factor in farm sell-
ing is a product which fits—or rather,
which is made to fit-—the peculiar re-
quirements of this peculiar market.

Take the case of a certain large oil
company which a few years ago devel-
oped a line of very excellent greases.
Over a long period of years this organ-
ization had advertised and sold a qual-
ity oil to the urban market with a con-
siderable measure of success and to the
farm market with satisfactory if not
spectacular results. When the new
greases were introduced, they proved
to be quite an innovation in the auto-
motive field: in the urban market they
quickly traveled along the road to large
sales.

Then, without market investigation
the greases were honored with promi-
nent display in the farm advertising.
The company sat back awaiting results.

Nothing developed. But considerable
happened by way of clamor and protest
from the district offices and salesmen.
Thus far, the example illustrates the
typical farm policies of a number of
companies with main offices in New
York and similar centers. Be their
product grease or food or soap, their
mistakes are all alike. Frequently, the
men directing field activities may never
have been west of the Hudson River,

MICHIGAN TRADESMAN

yet they plunge haphazardly into the
farm market, carried along by the
laurels of great urban success. Then
they wonder why things go wrong and
why the branch offices and salesmen
kick up such a fuss.

One big oil company decided to find
out just why the salesemn made a fuss
and why the grease which was an ur-
ban sales leader was nothing but a farm
liability. Before we consider a few of
the diffculties which their field surveys
revealed, let me point out that even
to-day those greases are not being ad-
vertised to the farm field. Develop-
ment work is still under way, and until
the knowledge gained is put into the
product, until everything is ready, they
expect to stay away.

‘The price, although satisfactory for
the urban market, was out of sight for
the farm, Farmers had been getting
fine greases for a number of years for
much less. Don’t gather the impres-
sion that you can’t talk quality to the
farmer. He’s always ready to listen.
But don’t forget that he is the original
favorite of the mail order houses. He
and his family have been brought up on
“bargains.” On the other hand, he will
pay as much or more for some prod-
ucts as the urban consumer—that’s one
of the peculiar paradoxes of this very
paradoxical market. Oil doesn’t hap-
pen to be one of those products, and
the grease was so far out of line that
its chances were practically doomed on
that point alone.

The 25-pound pail which had been
devised for a container, was found un-
satisfactory on several counts. Any
number of grease companies market a
25-pound pail, but investigation showed
that the greatest sales were in 5-pound
and 10-pound pails. Further, most of
the grease purchased was used in pres-
sure guns. The ordinary 25-pound pail
had scant chance against ingenious,
built-in devices which others marketed
for ease of filling the guns.

When things aren’t developing as
rapidly as is expected, most companies
are likely to find that as far as the
product itself is concerned, the pack-
age is a more troublesome thorn than
price.

Some food products, for example,
get improved results with either a
larger package or different combination
offers specially devised for the farm
market. Syrups and cereals are likely
to be purchased in larger quantities.
True, the manufacturer who sells main-
ly to the general market will not al-
ways find it economical to to devise a
special package for the farm market,
but he can take farm buying habits
into consideration when carrying out
his merchandising and promotional
work, That in itself is a form of fitting
the product to the market.

It is not at all uncommon for a farm
woman to purchase an entire case of
laundry soap at a time. A great many
of them buy at least twice as much at
a time as the city woman. Fewer trips
to town and more uses for soap explain
that situation. And it’s a good idea to
remember that grocery store purchases
are made many times from a list which
the woman compiles, but which the
man takes to the store.

Some time ago a certain chemical
company was introducing a disinfec-
tant and sterilizer for use with dairies
and poultry equipment. The product
was a distinct improvement in the
field, but the package was not right.
Accustomed to selling to industrial
companies, they had covered the can
with mysterious-looking symbols and
intricate, technical jabber. The farmer
didn’t understand and passed it by.
Use of the disinfectant on the farm
was simple, but the manufacturer had
made it look and sound difficult. Also,
the package was too large and expen-
sive to fit into the price range to which
the farmer was accustomed for this
type of product.

Fitting the product to the market is
not always easy, but it pays. One can
discover the needed changes only by
getting out into the field and studying
buying habits and outlets.

The matter of outlets offers many
interesting opportunities.

The manufacturer of disinfectants
mentioned above used the traditional
outlets—drug stores, a few miscella-
neous distributors such as hardware
stores, general stores, and feed and seed
dealers, Investigation, however, show-
ed that grocery stores formed an ex-
cellent point of contact. Here his prod-
uct was likely to get individual display
and faster turnover.

In the poultry branch of his market,
if he has not already discovered the
fact, he will find that hatcheries, of
which there are thousands in strategic

(Continued on page 17)

 

April 17, 1935

 

H LEONARD & o0Wto

THE OLD RELIABLE
DINNERWARE HOUSE

Mr. Merchant—There has been
an extra heavy demand for dish-
es and dinnerware this year. Not
for many years has there been
such activity in this line and now
that the pottery wage question
has been settled there will be a
greater demand than ever. The
merchant who has stock on hand
will be the one to reap the bene-
fits of the rush by women to re-
plenish the china closet. Every
woman wants nice china. This
was demonstrated at our display
at the last Hard'ware Convention.
At Leonard’s you can buy at the
right price and be sure of get-
ting the things that sell. Leon-
ard has been serving Michigan
since 1844 when John Tyler was
president. Leonard knows just
what Michigan people want. You
are absolutely safe in dealing
with this old established Mich-
igan house. You can depend upon
everything to be high class and
exactly as represented. We have
something that will interest you.

Write us today.

LEONARD & S0N5

DINNERWARE, DISHES,
HOUSEFURNISHINGS,
VARIETY GOODS
GRAND RAPIDS, MICH.

 

 

 

Wholesale
Only

INOCULATION
Bulk

Telephone 9-4451

 

 

SEEDS

FARM SEEDS

GARDEN SEEDS

Vegetables and Flowers

We Specialize in

LAWN GRASS and GOLF COURSE Mixtures
INSTANT SERVICE

. Write for our special prices

ALFRED J. BROWN SEED CO.

GRAND RAPIDS, MICHIGAN

Wholesale
Only

SEMESAN

Packet

25-29 Campau Ave.

 

 

 

 

=

nities

lh Sa

April 17, 1935

MICHIGAN TRADESMAN

15

 

DRY GOODS

Michigan Retail Dry Goods Association
President—Jos. C. Grant, Battle Creek.
First Vice-President— D. Mihlethaler,

Harbor Beach.

Second Vice-President—Clare R. Sperry,

Port Huron.
Secretary-Treasurer—Leon

crans, Tecumseh.
Manager—Jason E. Hammond, Lansing.

F, Rosa-

 

Belgian Linens Up 35 to 60 Per Cent.

Sharp price increases put into effect
by Belgian linen manufacturers have
more than canceled any reductions ac-
cruing to importers because of the
reciprocal trade treaty with that coun-
try, importers said. Advances in quo-
tations, according to cables received in
New York, range from 35 to 60 per
cent. and average about 42 per cent.
Stocks of Belgian suitings and other
linens in this market are sufficient to
meet current demands, but a shortage
of goods is feared before the end of
June. The sharp price increases this
week. are due to the fact that Belgian
producers are compelled to pay in
gold for Russian flax requirements.

+
Window Shade Demand Gains

Popularity of Venetian blinds among
consumers this year is responsible for
the development of a window shade
woven and painted to give the decora-
tive effect of Venetian blinds. Avail-
able at popular prices in a variety of
widths, the window shades are being
promoted both for summer sale and
as regular merchandise. Demand for
both the new type and for regular
lines of shades has improved sharply
in the last two weeks. Volume orders
are placed by stores, real estate oper-
ators preparing for the rental season,
and by jobbers. Compared with last
spring, demand is 8 to 12 per cent. bet-
ter, producers said.

——_+ 2+

Summer Apparel Lines Ready

Business in cotton dresses has begun
favorably, with re-orders already noted
from stores in the South. The lines
being shown by manufacturers are very
extensive, with the outstanding types
including eyelets, cord laces and nov-
elties, together with linens. Short and
swagger coats of linen are being devel-
oped and will be shown by more man-
ufacturers shortly. Dress producers
are ready with summer lines for post-
Easter selling. The trend is strongly
toward printed sheer and chiffon gar-
ments, with printed crepes also out-
standing, Printed sheer jackets are also
being featured,

—
New Shades in Men’s Fall Gloves
The new shades in men’s gloves for
fall are expected to give the industry a
more active season, according to com-
ment here yesterday. Pecan, oak and
cork are three of the new colors and
are high-lighted in the price ranges
from $2.95 up. Prices on pigskins for
fall are approximately unchanged, while
mochas were said to be about 10 per
cent. higher. The gauntlet types, which
are slightly longer than the regular
slip-ons are expected to increase in
popularity.

ge
Good Summer Dress Response
Response to the presentation of the
Summer collections of the members of
the Style Creators League of America
exceed that of the corresponding show-

ings last year by fully 30 per cent., ac-
cording to Samuel Zahn, chairman of
the organization.- He said there was
definite indication that the sales activ-
ity in the $10.75 to $16.75 price class
was being spread more evenly over the
year than has been the case in the
past. The style treatments receiving
favorable comments from buyers, he
added, included the slight shortening of
the skirt, the circular skirt treatments
and the new jacket fullness.
—_—_++ +.
Bretons Gaining in Millinery
The Breton style is rapidly gaining
in millinery and in the opinion of lead-
ing manufacturers here is now unques-
tionably the most important of all
types. The straight sailor is credited
with ranking next to the Breton and,
while finding less favor, is in the run-
ning. New types of brimmed hats are
receiving attention, according to one
well-known producer, who mentions
the type with turned-up back and
turned-down front. Consumer inter-
est in straw types is increasing, and the
belief is that these types will sell ac-
tively this month and in May.
>> > __
Textile Jobbers More Active
Dry goods jobbers continue to
broaden their purchases in the primary
market, but the volume is still lim-
ited. The belief that prices had about
reached the bottom and that the huge
relief funds would start to stimulate
consumer buying were the chief rea-
sons for the increases. Some novelty
wash goods were re-ordered and a few
staple lines bought. In addition, job-
bers started enquiring for other types
on which they have been doing little.
They reported that business from their
retail accounts is picking up slowly,
with most of it coming from the in-
dustrial centers.
oo
Knee-Length Coats Gaining
Some fairly large-sized orders are
reaching the New York market for
39-40 inch or knee-length coats, lead-
ing to the belief that this length may
achieve some degree of leadership in
post-Easter selling, A store on the
Pacific Coast, it is reported, has order-
ed and re-ordered this style heavily
and retailers in other centers are be-
ginning to follow suit. The coat is
being made in swagger effects in both
dressy and sports materials. As in
other models, considerable emphasis is
placed on puffed shoulders and extreme
sleeve treatments.
——_+-- -__
Await Dinnerware Price Rises
With danger of a strike averted at
the conferences in Cleveland between
pottery producers and workers, the in-
dustry awaits anxiously for word as to
the extent of wage increases granted
at the parleys. The compromise set-
tlement, it is understood, affects prac-
tically all classes of pottery workers
and gives increases ranging from 3 to
more than 10 per cent. The effect
which the wage raise will have on
prices of dinner sets will not be known
until announcements are due from pro-
ducers. At present selling agents are
taking orders subject to prices prevail-
ing at.time of shipment, but little busi-
ness is being placed.

Millinery Re-Orders Are Large
Re-orders on millinery have contin-
ued large, with indications being that
volume will continue heavy in the post-
Easter period, Calls from retailers have
been numerous in the last ten days as
the stores are peaking stocks for the
rush of Easter buying. Summer styles
are coming to the fore, with indications
that straws will be strongly favored in
varied wide-brimmed versions. Cello-
phane and novelty fabric styles are be-
ing re-ordered actively, with sports
types receiving attention in the popular
price ranges.
——__+-+ 2
Glass Industry Making Gains
General levels of production in the
glass manufacturing industry continue
above the same period of 1934 as in-
coming orders establish a firm under-
tone. Previous indications that pointed
to additional units going into produc-
tion have been backed up by announce-
ments during the week that several
plants which have been out of opera-
tion for some months are being made
ready for active manufacturing proces-
ses. Inquiries indicate increased inter-
est in lighting glassware and kindred
equipment. The demand for safety
glass from the automotive field con-
tinues firm.
—_———->--
Seek Lamps for Promotion
Summer lines of both floor and table
lamps came in for close attention from
buyers in New York to fill late spring
requirements, Volume is confined to
extreme lowend numbers but selec-
tions made by buyers include lamps to
retail up to $30. Colonial and modern-
istic designs are outstanding in cur-
rent orders. The commitments called
for deliveries early next month and the
merchandise will be featured in spe-
cial promotions of lamps and fixtures
for summer cottages.
—_—_>+ >
Pottery Orders Above Normal
With demand running well above
normal seasonal levels, manufacturers

of garden pottery were encouraged this
week by reports of active response by
consumers to current promotions be-
ing held along the Atlantic seaboard.
Re-orders for low and medium price
pottery were heaviest from stores in
Baltimore, Washington and Richmond,
producers said, but substantial calls
also have been received from New
England centers. Pottery companies
which include lines of kitchen crock-
ery in their production are booking an
volume in that division
In some instances sales of kitch-

exceptional
also,
en crockery are more than 20 per cent.
above those of the corresponding pe-
riod last year.

eee
Forward Buying on the Increase

More optimistic appraisals of
what the spending of $4,800,-
000,000 on public works and re-
lief will mean is encouraging busi-
ness men in many lines to aban-
don the policy of ~‘hand-to-
mouth’ buying and resume for-
ward purchasing, particularly in
consumer goods markets.

Cotton textile markets report
buyers now plan to anticipate in-
creased retail sales expected when
public works projects actually
start later in the year. Increased
Government purchases of textiles
are also seen in the larger Civilian
Conservation and Army appropri-
ations.

The food markets also reflect a
revival of interest in future com-
mitments. Regardless of whether
canning packs this year prove
large or small, buyers feel confi-
dent that larger Government ex-
penditures this fall and winter will
provide a heavy demand for can-
ning foods, sufficient to absorb
all available supplies.

Proximity of the 1936 election
will make an adequate supply of
necessaries for the unemployed
politically urgent, it is held.

———-~o
Work alone can fructify ideas.

 

 

 

WHOLESALE
LINOLEUM, CARPETS AND RUGS
Distributors of
ARMSTRONG’S LINOLEUM
Same Day Shippers Instant Service
YEAKEY - SCRIPPS, Inc.
160 LOUIS STREET GRAND RAPIDS, MICH.

39) SD) SD (SD (SD) SD (SD () SD () SD -() SD () <D () D () D()

For PROMPT service and ECONOMY ’S Sake

 

Against FIRE and WINDSTORM Hazards

 

320 HOUSEMAN BLDG.

SD SD 0 SD 0 SD 0 SD () SD - 0) D(C

Insure with

The GRAND RAPIDS Merchants Mutual Fire Insurance Co.
Affiliated with
THE MICHIGAN RETAIL DRY GOODS ASSOCIATION

(<> OED 0-0-0 SDD 00 SD (ED (ED - (:) ED -(- D (D(C:

GRAND RAPIDS, MICH.

> () <> D(A () -<GEED- () <ED- () REED () GE (E3

o

 

16

HOTEL
DEPARTMENT

New Angle Suggested in Townsend
Plan

Los Angeles, April 13—While I ad-
mit I cannot distinguish the end of the
rainbow from my point of vision, what-
ever else it might do, enactment of
the Townsend pension bill might solve
the unemployment problem. It would
take all the estimated 3,500,000 jobless
employables, acting as _ inspectors,
book-keepers, clerks, detectives and the
like, to see that the act’s provisions
were observed. This would greatly
simplify other vexing Government
problems. The whole of the 5 billion
work relief fund could then be used to
pay salaries. The brain trust would be
saved months of headaches trying to
find, exploit and administer suitable

public works on which to spend the
money. Under the revised Townsend
plan persons over 60 with other in-
comes of $2,400 a year or more are in-
eligible; if such incomes are under that
amount they are eligible for the differ-
ence, if and when the money can be
raised. Those near the border line
would be on the plan part of the time
and off it the rest, as their investment
returns fluctuated. Half-a-dozen audits
a year apiece would take care of this.
Eligibles must spend Townsend plan
benefits within thirty days; the rest of
their money, if any, as they like. Town-
send money may not be spent paying
high wages or to maintain anybody
else in “unreasonable idleness” but any
other income may be so spent and tne
pension used to replace it. Townsend
money may be used to buy realty for
home purposes only, not for re-sale,
for services and commodities not ac-
quired with an eye to possible later dis-
position to others. No restrictions are
laid on any other income for which,
when spent, the pension money may be
substituted for the beneficiaries ap-
proved uses. Under these regulations
it would take at least one inspector for
every three pensioners to make sure
they bought the right things at the
right time, paid for them out of the
right pocket and otherwise followed the
complicated curlicues of the law. Add
to these the number of lawyers neces-
sary to determine the fine legal points
and the auditors, pay-masters, ledger-
keepers and clerks to keep track of
some 8,000,000 separate cases, all dif-
ferent, and it may be easily understand-
able that the system might require
more than 3,500,000. job-holders.
Whereby a labor shortage might even
be created.

 

 

Now I notice the Michigan legisla-
ture is trying to figure out a barber
code. It can’t be done. Regulating of
tonsorial activities ought to be turned
over to the weather bureau. We have
had this problem on our hands in Los
Angeles for several years. It is neces-
sary each day to look up the various
placards in shop windows to ascertain
just what a shave or hair-cut is going
to cost you for the current period, and
then you are in great luck if the sched-
ule is not changed while you are un-
dergoing the operation.

 

Raymond J. Saunders, Detroit, for-
mer hotel and club steward, and for
the past four yours engaged in cater-
ing, passed away last week. He was
well known among the Detroit frater-
nity.

 

In all this broad land of America
there are, according to Billboard, lead-
ing theatrical paper, less than a dozen
legitimate vaudeville houses. The rest
have been turned into motion picture
houses or closed indefinitely. This is
directly chargeable to the activities of
the unions controlling the profession—
not because of called strikes,, but be-
cause the owners have discovered it un-
profitable to supply this type of enter-

 

MICHIGAN TRADESMAN

tainment and, at the same time submit
to the exactions of this particular or-

ganization. It is but a repetition of
recent experiences, more particularly
noticeable in California. Belshazzar-

like, they couldn’t seem to see the
chirography on the kalsomined surface.
Here they insisted that motion picture
houses should, for instance, employ and
pay for orchestras, whether their serv-
ice was essential or not, so they
promptly ordered the annihilation of
the motion picture industry, and made
an appeal to the public to support them.
The public mostly hadn’t heard about
the row, hence turned out enmasse to
try and learn all about it, and have
been crowding the picture houses ever
since,

 

A speaker at a recent hotel conven-
tion made the statement that a lot of
hotel organizations were being cruci-
fied by too much system. And he was
perfectly right. “System based on
sense” might be a good slogan.

 

Lighter than air transportation, be-
tween California and the Far East
which has been agitated for some time,
is to be superseded by the improved
airplane and is advertised to begin next
week, when an uninterrupted trip will
be attempted to Honolulu. The time
required at present by the steamers is
approximately six days; the air ship
is scheduled to make it in 36 hours.
Such a proposition seems feasable,
since many advances have been made
in this method of transportation. China
will be tackled later on.

 

One of the most practical charitable
organizations which I have heard of in
this country is the Good Will associ-
ation of Los Angeles. I happen to en
joy the acquaintance of a social worker
who has shown me something of the
inner workings of the institution which
are surely interesting. Several hun-
dred cripples, including blind and other
derelicts are kept employed at a daily
compensation of two dollars, sorting
out and repairing donated wearing ap-
parel, furniture, etc., which is sold in
a Good Will store on the premises.
Over a quarter of a million dollars
were garnered last year through these
activities. A school nursery, in con-
nection therewith, takes care of the
offspring, if any, of such workers.

 

A great many hotel operators seem
to think that just because the feeding
end of their institution is a losing one
they are disposed to be in a rush to
discontinue it. I think this is a com-
mon error, Years ago no One ever
looked upon an institution as a hotel
unless it had a dining room, and, in
fact, more compliments were usually
paid to the latter than the ensemble. To
be sure the ordinary dining room is
not a source of great profit, but it
helps, in most cases, to make the hotel
popular. Why not try to continue in
the good work and study some plan
whereby it will return a profit? One
need not necessarily return to the
American plan of operation. A lot of
going concerns offer fixed price meals
at a reasonable charge, with the chance
for the guest to consume lightly if he
so desires. A popular dining room is a
real asset to any hotel, even though the
margin of profit accruing therefrom is
not as great as from room rentals,

 

For some reason or other there
has been for some time, and still is, a
rather persistent campaign waged
against coffee, and no better evidence
of the hold which this particular bev-
erage has on the public could be ad-
duced than the fact that the sale of
this most fragrant berry is constantly
on the increase. The growers and dis-
tributors, while by no means alarmed
over any possible defections from the
ranks of coffee users, are, very sen-
sensibly, at all times, carrying on an
advertising campaign to make the bev-
erage even more popular with the pub-

lic than it has been in the past. A very
pleasing innovation which I have no-
ticed out here, and I presume is also
in vogue in the East, is the offering to
patrons of an additional cup of coffee
gratuitously. It sure is a very friendly
custom, and I presume in the end is
quite profitable, as so many of the
caterers are adopting the custom.

In Canada they are trying to enact
a law to rid the hotels - loafers, or
“lounge lizards.” Under the provisions
of the proposed act the hotel man will
have the right to eject from his prem-
ises any person not having business
with the hotel or its guests. In this
country the “house dick” usually per-
forms this little ceremony, as unosten-
tatiously as possible, but at the same
time it is a serious proposition to sep-
arate the assets from the liabilities.

 

I want to express my thanks to
George W. McKay, chairman of the
Arrangements Committee, for a “bid”

to the forthcoming banquet of the Old
Time Traveling Salesmen, to be held at
the Association of Commerce dining
room, Grand Rapids, April 20. The re-
ception committee consists of George
A. Abbott, Wm. L. Berner, Wilbur S.
3urns, C. M. Broene, Dr. Fred Burle-
son, Leo A. Caro, Newton L. Coons,

 

E. L. PIPER has assumed Personal
Charge of the PIPER HOTEL, Man-
ton, Michigan, and wants to See You
Soon; Entirely Redecorated; Old Time
“Piper” Meals; “Stop and See Me
Sometime.” “PIPE.”

 

Hotel and Restaurant Equipment
Glassware, China, Silverware

H. LEONARD & SONS
38-44 Fulton St., W.
GRAND RAPIDS - MICHIGAN

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

W. H. LILLARD, Manager

 

THE ROWE

GRAND RAPIDS
The Most Popular Hotel
in Western Michigan

300 ROOMS — SHOWERS
SERVIDOR

Direction of American Hotels Corp.
J. Leslie Kincaid, President

 

IMIORTON

400 ROOMS EACH
WITH BATH

$1.50 up

Grand Rapids’ Friendly Hotel .
Phil Jordan, Manager

 

 

 

April 17, 1925

 

Store, Office and Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N.W. Phone 8-6027

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.

Modern Rates Reasonable
Rooms Now Well Heated
WILL F, JENKINS, Owner and Operator
“Back on the Job’”’

 

CODY HOTEL
GRAND RAPIDS

RATES—$1 up without bath.
$2.00 up with bath.
CAFETERIA IN CONNECTION

 

ALL GOOD oon LEAD TO
1IONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mangaer

 

New Hotel Elhiott
STURGIS, MICH.
50 Baths 50 Running Water
Euro
D. J. GEROW, Prop.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon “te Michigan

 

 

 

 

 

An Entire City
Block of

Hospitality

 

Have You Seen Our New

®@ Cocktail lounge — Popular
afternoon and evening rendez-
vous,

@ “Pub,” our famous Tony at
the service bar. Delicious 60c
lunches and $1 dinners.

‘Dantlin

GRAND RAPIDS
750 ROOMS $2 UP

 

 

 

 

 

April 17, 1935

MICHIGAN

TRADESMAN

 

17

 

D. A. Drummond, Walter S. Lawton,
Oscar Levy, J. Harvey Mann, John
H. Millar, Wm. C. McLott, Roy H.
Randall, Frank H. Starkey, W. M.
TenHopen, Henry J. Vinkenmulder
and “Dick” Warner, which is a posi-
tive guarantee that “a good time will
be had by all.” Last year I had the
pleasure of attending a similar affair
as the guest of “Bill” Berner, and but
for the fact that my Michigan visit has
unavoidably been postponed till later
in the season, would most assuredly
be among those present, for I know
many of the members, a goodly share
of whom were former hotel patrons of
your humble servant.

 

The question of unemployment
among hotel operatives in California
shows little improvement over prior
years of the depression. There are
many deserving candidates for jobs in
various departments, but there are the
same old conditions to contend with.
I have repeatedly warned my acquaint-
ances in the East to keep away from
here unless they are provided with
round-trip tickets or can afford to make
the trip. Of course this applies in every
line, but more noticeably in the hotel
line. The “sunshine and roses” are
worth the price of the trip—if you can
afford it—but while there is a con-
stant improvement in conditions, jobs
in any line are few and hard to get no
matter what credentials one may be
prepared to offer, “Native sons” are
shown the preference when vacancies
are filled.

Dry skim milk, which has been of-
fered extensively in the past few years
in hotel cuisine is proving a wonderful
help to the catering end. It is, in real-
ity, nothing but fresh, pure skim milk,
but in many forms of cooking is ex-
ceedingly desirable. The advantage of
using same lies largely in the fact that
it requires no refrigeration, and is in
reality very nutritious.

Here is the latest “dope” for figuring
out a profitable scheme for promoting
a building program along hotel lines.
Figure, for instance, on a house with
100 rooms; now allow 30 per cent. for
double occupancy and deduct 20 per
cent. for non-occupancy, resulting in
a,:net occupancy of 110 per cent. Of
course, when the building is construct-
ed, the occupancy—if the location is a
good one—will possibly be 40 per cent.
and it will simply be one of those
cases of “all signs failing in dry
weather.” We have a lot of that stuff
out here and when the old fanning mill
ceases operations the “chaff” indicates
a lot of investors who never had the
remotest ideas of how to run a hotel
or where the business could be pro-
cured,

 

 

Prosecution by the Government for
alleged income tax frauds has at last
given evidence that the fabulous sal-
aries “earned” by movie directors and
stars are real. There is no other pro-
fession in the world which is so well
paid, where individual effort has been
soihighly rewarded without the indi-
vidual investment of capital. And yet
for every director or star who is get-
ting rich there are hundreds of extras
seeking the crumbs from the table. But
it is the same in all professional or
business lines.

A survey of nearly 200,000 restau-
rants over the land proved that during
the last three months of last year the
habit of eating out developed more ex-
tensively in America than ever before.
There are lots of housewives who
hardly average a dinner a week at
home. And who can blame them.
There is an old saying to the effect
that “what is sauce for the goose is
also sauce for the gander.” fust re-
versing the order of things, only.

Frank S. Verbeck.
——~++ >
Industry is becoming articulate.

Be Sure Your Product Fits the Market
(Continued from page 14)
points over the country, will prove a

valuable outlet.

A manufacturer of scientific window
material for poultry houses whose nat-
ural outlets were hardware stores and
feed and seed dealers, found develop-
ment of the hatchery extremely val-
uable. In addition, implement and gen-
eral supply houses proved to be profit-
able outlets.

One thinks of oil and grease as be-
ing distributed naturally and exclusive-
ly through gas and oil stations. Not so
long ago, however, local companies put
tank wagons on the road and delivered
petroleum products to the farmer’s
National distributors found no
way to combat this competition except

door.

by getting their own products on the
road. Later they developed a complete
line of products to carry to the farmer
—hog dips, insect sprays, etc.

Some lubricant manufacturers have
entirely neglected the implement dealer
as an outlet. What more natural con-
tact for the oil and grease manufac-
turer than the man who sells the
farmer his implements and machinery?
Certainly the gas station can. furnish
no help to the farmer on how to lubri-
cate his machinery. Implement manu-
facturers, on the other hand, are anxi-
ous that farmers lubricate their ma-
chinery properly. In some sections of
the country the implement dealer is
doing a fine job with lubricants. In
other sections he is badly neglected, or
feels that he cannot profit enough for
the time and effort needed to make
sales.
outlet, he at least forms a strategic

point for promotional and educational -

work.

been be-
sieged with peddlers and their wagons
carrying horse remedies, foods, gadgets
and what-nots. Of late, particularly
during these depression years, the big
distributors have been giving consider-
able attention to this mode of selling.
Certainly, in many respects it repre-
sents a logical method of reaching the
farmer and his wife right at home and
at the place of business.

For years farmers have

To-day, several companies are ex-
perimenting with fine display trucks
which travel from farm to farm and
from town to town. Wherever pos-

.sible, a group meeting of farmers is

arranged ahead of time. This makes
it possible for salesmen to demonstrate
and merchandise the product econom-
ically but effectively. Group sales are
made right on the spot or potential
buyers are formed for contact through
the local outlets.

This is a growing movement and
there seems to be much to recommend
it. Companies whose products are
adaptable will find it wise to investi-
gate this combination promotional and
direct sales medium.

All in all the farm market has more
outlets, and more unique outlets, than
the urban market can boast. The rea-
son, of course, is that the farmer and
his wife are unique consumers. Any
woman who purchases for a _ large
household and, in addition, for a num-
ber of her own enterprises, such as

If not developed into an actual.

poultry and garden, must of necessity
have many points of contact for her
buying. And the man running a busi-
ness which requires a great variety of
equipment and supplies does his buy-
ing in many odd places.

Consequently no rule-of-thumb for-
mula or law can apply to the selection
of outlets in this market. That selec-
tion must remain an individual little
jigsaw puzzle for each manufacturer
with this general warning: don't limit
yourself through failure to investigate
all possibilities.

In the field of farm merchandising
there are many angles which have no
parallel in the general market and
which require special knowledge.

Consider first the farm papers. These
media are unique in that they are part
trade paper, part general magazine,
and part farm encyclopedia.
medium, of course, gets as close to its
readers as possible, but the farm paper
excels all others in this respect, for it
is in constant contact with all that hap-
pens in farming, with all organizations,
and with all outlets selling to the
farmer. Too many of us overlook the
really excellent cooperative merchan-
dising efforts which can be worked out
through these media.

The Farm Bureau Federation is a
farm organization, frequently useful in
merchandising plans. This is a com-
plicated affair, supported in part by
the Government, part by the state, part
by the county, and part by the farmer
himself. Of particular interest to the
manufacturer are the local meetings
held in all parts of the country. Regu-
lar, planned schedules of topics and ed-
ucational programs are repeated at
hundreds of gatherings throughout the
country. At one meeting, which may
be attended by hundreds of farm fam-
ilies, the subjects for discussion may
be household and food hints for the
woman, and livestock feeding problems
for the man. A number of companies
have found it profitable to split the
cost on a movie for these meetings. In
addition, where the product permits,
sampling can be done and literature
distributed.

Other valuable mechandising aids are
available for aggressive farm selling
outfits. The 4-H clubs offer a valuable
channel to the young folk’s market.
Again country school teachers are al-
ways looking for certain types of liter-
ature and novelties for use with their
pupils. If you can devise something
which follows the child home from
school you will have gained a great
point for your product. Cooperation
with county agents and their organiza-
tions in the preparation of useful liter-
ature frequently offers another route
into the farm home.

County and state fairs should never
be overlooked by anyone selling a prod-
uct to farmers. Nor should it be for-
gotten that Saturday night is still the
big buying night in thousands of smal!
towns. Dealer promotional plans timed
for this “big night” often reap extra-
ordinary results.

Every

And did you know that a new group
of livestock sale barns are springing
up in certain parts of the country?
Regular sales are held once or twice a

week, attended by hundreds of farmers.
The barn contains a large arena and
Usually a large lunch
room is conducted in conjunction. If

amphitheatre.

this business spreads who knows what
promotional and sales fields may be
opened?

A certain implement company, when
establishing a new dealer, puts on one
of the finest shows I have ever seen.
Weeks ahead, announcements and in-
vitations are sent out. The farmers take
the day off and the gathering starts in
the morning at the new dealer’s place
of business. All his bright new ma-
chinery is on display where farmers
gather around in groups, discussing its
use. At noon, a free lunch is served.
In the afternoon everyone repairs to a
town hall for an extensive program.

This is a type of thing which works
quite field.
It’s surprising that more companies do
not use it.

It’s a great market, this farm mar-
ket. Some there are who claim that it
is the great neglected market. Per-
haps, in some respects, this is true.
The reason for that assumption, prob-
ably, is that manufacturers, wrapped
up in the general market, slide off into
the farm market with a rehash of the
same old tactics. All markets are alike
in some respects, but the farm market
many little peculiarities, fine
shades of coloring, which, if solved,
may spell the difference between big
and just middling sales.

M. L. Henderson.

successfully in the farm

has

—_—_>+~+—___.
Standard Appraisal and Property Cor-
poration

Above is the title of a new financial
institution which has been organized by
some good citizens of Grand Rapids,
which is officered as follows:

President—C, Fred Schneider

Vice-Pres. and Treasurer—John H.

Schouten
Secretary and Engineer—Nicholas C.
Koorstra

Wm. H. Perkins

Paul A. Mastenbrook.

The corporation has $25,000 author-
ized capital stock, of which $10,000 is
subscribed and paid in. It will be lo-
cated at 527 Michigan Trust building.

All of the men named above have
had ample experience along lines in
which they are expected to function.

——_»+>.—___
Corporations Wound Up

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:

Peoria Combine Co., Jackson.

B. Zuchter, Inc., Detroit.

Ambassador Curtain, Shade and Rug
Cleaning Co., Inc., Detroit.

Casa DeVine Holding Co., Detroit.

Glen Critton Co., Detroit.

Detroit Lithograph Co., Limited, De-
troit.

Motor City Produce Co., Detroit.

ZenithDetroit Corp., Detroit.

B. & O. Realty Co., Detroit.

Blu-Suds Mfg. Co., Detroit.

Detroit—The Macomb Candy Co.,
4610 Van Dyke avenue, manufacturer,
has a capital stock of $10,000, $2,500
being paid in.
—_++.——____
Live wires need no charging.

 

DRUGS

Michigan Board of Pharmacy
President—M. N. Henry, Lowell.
Vice-President — Norman A. Weess,

Evart.

Other members of the Board—Frank T.
Gillespie, St. Joseph; Victor C. Piaskow-
ski, Detroit; Earl Durham, Corunna.

Director—E, J, Parr, Lansing.

Examination Sessions — Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Fe:
Institute, Big Rapids.

 

Michigan State Pharmaceutical
Association.
President—J. E. Mahar, Pontiac.
Ex-President—Duncan Weaver, Fenn-
ville,
First Vice-President—Ben Peck, Kala-

mazoo,

Second Vice-President—Joseph Maltas,
sault Ste. Marie.

Treasurer—Henry Hadley, Benton Har-
9or,

Secretary—Clare F. Allan, Wyandotte.

Executive Committee—M WN.
(chairman), Lowell; Benjamin S. Peck,
Kalamazoo; A. A. Sprague, Ithaca; Leo
J. Lacroix, Detroit; James W. Lyons,
Detroit; Ray Jenson, Grand Rapids; Dun-
can Weaver, Fennville.

 

Some Things Druggists Must Do

Wyandotte, April 11 — The
Easter season is here once more.
Flowers and new clothing in bright
colors celebrate the passing of
winter. Everybody is in a buying
mood and the druggist has many
things to sell, so business ought to
be on the increase.

Speaking of selling, the Michi-
gan druggists are being heard in
Washington and if we keep up
the fight I am sure we will get
some constructive legislation in
the National Capital. Organization
along with unified thinking is the
only way to get things done.

Oppose the Black thirty hour
week bill and boost the new NRA
bill S-2445, all anti-price discrim-
ination bills — S 944, S 2211,
H.R. 6246 and H.R. 5062. Let
your Congressman and _ senator
know how you feel about these
bills.

The King bill, S 1923, would
legalize reasonably written agree-
ments for the regulation of com-
petition, The Capper-Kelly bill
and a fair trade act in different
form and language. The NARD
favors adequate and reasonable
food and drug legislation with
formula disclosure and control of
advertising with Federal Trade
Commission.

In Michiganb anetaoinetaoin
558 and Senate bill No. 318. No.
558 has to do with the salaries of
members of the Board of Phar-
macy. S 318, relating to the sale
disposition of, advertising and
control through licensing of pro-
phylactics and _ contraceptives.
This bill will do a great deal of
good if passed.

I cannot refrain from wishing
every druggist in Michigan a hap-
py and prosperous Easter.

Clare F. Allan,
Sec’y Michigan State
Pharmaceutical Ass'n.

—_++->—___
Drug, Food Bill Promises Fight
Work relief, social security and the
bonus will hold the spotlight in Wash-
ington for weeks to come yet, but an-
other major piece of legislation is
slated for an important place of its own
later on.

MICHIGAN TRADESMAN

The Senate’s only M.D.— Doctor
Copeland of New York—on the second
day of the present session of Congress
introduced a bill destined to provoke
perhaps as lively a battle on Capitol
Hill as any which willbe seen. It is the
proposed new food and drugs law.

Such a storm of objection was raised
in the last Congress to a similar bill
sponsored by Senator Copeland that it
finally was permitted to die. The doc-
tor is back, however, with a new bill
which he believes stands a_ better
chance,

The Copeland bill was drawn with
an eye to meeting the objections of
the Department of Agriculture to the
original pure food and drugs act passed
in 1906. It has been the department’s
contention that this act does not pro-
tect the consumer against misbranded
or even adulterated foods and drugs
because it does not cover the drastic
changes these industries have under-

gone since 1906.

Senator Copeland’s bill would re-
quire labels which tell definitely what
is inside.

One of the principal features is that
two committees would be set up—one
on public health, the other on food
standards—to prescribe rules and reg-
ulations.

——_2-.___
Truthfulness in Advertising

Frauds and fakes lurking on the
fringe of an industry like the slums and
gangsters of a large city are the com-
mon enemies of honest manufacturers
and the public alike and must be
stamped out by law, declared Edw. H.
Gardner in a radio talk over a nation-
wide network on the subject “Women,
Business and Advertising.”

Mr. Gardner is secretary of the ad-
vertising control committee of the Pro-
prietary Association, comprising manu-
facturers of more than 80 per cent. of
the packaged drug products produced
in America.

The Mead Bill, now pending in Con-
gress, amending the Pure Food and
Drugs Act to bring cosmetics and ad-
vertising under federal control, will
stamp out fakes and frauds, according
to Mr. Gardner, who said:

“Honest manufacturers desire legis-
lation that will modernize the Food
and Drugs Law and eliminate harmful
practices, Unquestionably, stricter con-
trol over the manufacturer and distribu-
tion of food and drugs is required in
the public interest. The women of
America, however, want legislation that
will work in practice, but that will not
injure the honest manufacturers of the
products that stand on our pantry
shelves and medicine closets. There is
danger in legislation that represents
the political philosophies of extremists,
or that is advanecd under an exagger-
ated emotional or sentimental appeal.

“Under the American system, women
go to the polls every day—to the gro-
cery and drug stores—and cast their
votes for their favorite foods and drugs.
We want to see that only honest prod-
ucts are nominated for their votes and
that nothing but truth is said about
them in advertising.

“The original Food and Drug Act,
fathered by Dr. Harvey W. Wiley,
served for many years to protect the

public but it needs revision to bring it
down to date. To quote President
Roosevelt, it needs ‘more teeth.’ ”

The Mead Bill, it was pointed out,
would give the public maximum pro-
tection without jeopardizing its right of
self-medication in simple ills. It would
not repeal the existing law, according
Mr. Gardner, as other proposed legis-
lation would, but preserves the lan-
guage of the original law which is now
the basis for state laws conforming
to it.

— 222s

If time be of all things most prec-
ious, wasting time must be the greatest
prodigality, since lost time is never
found again; and what we call time
enough always proves little enough.
Let us then be up and doing, and doing
to a purpose; so by diligence shall we
do more with less perplexity —Frank-
lin.

—_++.—_—__

He that rises again quickly and con-
tinues the race is as if he had never
fallen.

April 17, 1935

The longer I live, the more deeply
f am convinced that that which makes
the difference between one man and
another—between the weak and the
powerful, the great and the insignifi-
cant—is energy, invincible determina-
tion, a purpose once formed and then
death or victory——Powell Buxton.

—»> + .>_—_

It takes a great deal of boldness,
mixed with a vast deal of caution, to
acquire a great fortune; but then it
takes ten times as much wit to keep it
after you have it as it took to make it.

DRUG STORE
FOR SALE

Complete Up-to-Date Drug Store
including Californa Latest Style
Practically New $1,200 Fountain
and Complete Set of Drug Fix-
tures. Over $3,000 Stock of Drugs
and Sundries. Store established
for years. For sale at a very rea.
sonable price. Cash or Terms.
Inquire
HARMON DRUG CO.,,

102 S. Mitchell St.
CADILLAC MICHIGAN

 

 

 

 

 

CANDY FOR EASTER

APRIL 21

PANNED MARSHMALLOW EGGS—ALL SIZES
JELLY EGGS—LARGE OR SMALL
CREAM EGGS—ASSORTED COLORS
CHOCOLATE MARSHMALLOW EGGS AND RABBITS
CRYSTALLIZED CREAM EGGS AND RABBITS

Also Many Attractive Novelty Packages
Order from your Jobber

Manufactured by

PUTNAM FACTORY

 

GRAND RAPIDS, MICH.

 

 

SEASONABLE

ITEMS |

SEED DISINFECTANTS |

CERESAN DuBAY No. 738 SEMESAN BELL NU-GREEN

INSECTICIDES

PARIS GREEN LIMEandSULPHUR ARSENATE of LEAD

ARSENATE of CALCIUM

COPERCARB OXO BORDEAUX

CHAMOIS SKINS
WAXES

PAINT BRUSHES—VARNISH BRUSHES

BATHING SUITS and SHOES
ODA FOUNTAINS and SUPPLIES

SPONGES
PICNIC SUPPLIES

are CAPS

PAINTS ENAMELS LACQUERS VARNISHES’- OILS
TURPENTINE MOTH DESTROYER
RUBBER BALLS BASE BALLS MARBLES

GOLF SUPPLIES

ROACH
LICE

BEDBUG
FLEE

ANT

Our prices are right and stock complete.

 

CAMERAS and FILMS
and INDOOR BALLS and CLUBS

BORDEAUX MIXTURE

POLISHES
CLEANERS

PLAY GROUND

RAT MICE MOSQUITO

TICK KILLERS, ETC.

HAZELTINE & PERKINS DRUG CO.

Grand Rapids, Mich.

 

 

Brinsley feign Giaciedaneal

 

 

 

 

 

April 17, 1935

MICHIGAN TRADESMAN

Se EN ta TS

Pe nen

19

 

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

 

 

 

ACID

Acetic Mo 8, b.._. . 06 @
Boric, Powd., or Xtal., lb... 07%@
Carbolic, Xtal., lb, -....... 36 @
Citric, ib, ee @
Muriatic, fom i 03%@
Nitric, bee
Oxalic, ee
Sulphuric, lb.
Tartaric, Ib.

ALCOHOL
Denatured, No. 5, gal._----_ 38 @
ee 50 @

ALUM-POTASH, USP

ump ID, eo 5 @
Powd. or Gra., Ib._..._____. 05%@

AMMONIA
~oncentrated, Ib. -.--.-_.. 06 @
fo 054%@
Sok De oo —(loKke
Cerpenate. Ib 23 @
Miriate, Lp., b.. 18 @
Muriate, Gs b.... .... «ee
Mormta Fo, b.. 22 @

ARSENIC
rome 07 @

 

Cassia
Ordinary, Ib.

 

 

 

  
   

 

 

88899
tm tO

@
Ordinary, Po., 20 @
Saigon Ib. 220 @
Saigon, Po., 50 @
40 @
38 @
38 @
- @
“oaptree, cut, 20 @
Seaptree, Po. 3 @
Copenh, ik @
Cubeb, Po., 1b g
Juniper, Ib. __. 10
BLUE VITRIOL
roune 0 @
BORAX
Ped or Xtal; Ib. 06 @
BRIMSTONE
Pound oe 04 @
CAMPHOR
Pound 200s So ee 12 @
CANTHARIDES
Russian, Powd, ..-----.._-- @4
Chinese, Powd. @2
Crayons
White, dozen ~.--..__.. @ 8
Dustless, dozen — @é6
French Powder, Coml., 03% @
Precipitated, lb. -..---_-._. 12 @
Prepared, 1p 14 @
White, lump, ) (ee 03 @
CAPSICUM
Pods hb. 60 @
Powder, lb. 62 @
Whole, Ib. 30 @
Powdered, ib. ....._ CG GS
COCAINE
Onsce 13 75@15
COPPERAS
Sal ibe Gee 03%@
Powdered; Ib,- 20-2 4 @
CREAM TARTAR
Pouna 2. 2 @
CUTTLEBONE
Pound 20 40 @
DEXTRINE
Yetlow Corn, ib.___.________ 06%@
White Corn, Ib.------------ 07 @
EXTRACT
Witch Hazel, Yellow Lab.,
ae 95 @1
Ladera: Pai sc @

10
20

10
15

26
10
40

50
60

16

18
13
13

18

16

13

10
16

38

15

65
60

 

 

 

 

    

FLOWER
Arnica, lbs 50 @ 55
Chamomile
German; lb. __2 --_ 60 @ 70
Reman @ 1 40
Saffron
American, lb, ___-__-___- @
Spanish, ozs. 2 os @ 1 2
FORMALDEHYDE, a
Pound 2 @
FULLER’S EARTH
Powder, ib. _ 05 10
GELATIN
Pound 22 eee 66
GLUE
Brok, Bro, Ib. 20 @ «88
Gro’d, Dark, Ib... 16 @ 2%
Whi. Flake, ae ee 27%@ 365
White G’d., Ib.-------—------ 2 @ 3
White AXX oe pa ea 40
Bitten 42%@ 60
GLYCERINE
Pound 2 19 @ 45
GUM
Aloes, Barbadoe'
so called, ib. *gourds__.. @ &
Powd., Ib. 3 @ 45
Aloes, Socotrine, Ib. ------- @ 1%
owd., lb. @ 80
Arabic, first, Ib.— @ 350
Arabic, sorts, 17 @ 2
Arabic, Gran., @ 3%
Arabic, P’d, Ib, 25 @ 36
Asafoetida, Ib. 41 @~ 50
Asafoetida, Fo., b..._.____ @ 70
Guaiac, Ib. ~---..__________- @ 60
Guaiac, powd, -—~--. oe @ 65
Kino, Ibo @ 100
Kino, powd., lb.-_-—___--—- @ 1 2
Myrrh, Ib, =. @
Myrrh, Pow., Ib.---------—. @ %
Shellac, Orange, 42 @ 50
Ground, ibs ee 42 @ 50
Shellac, white «bone dr’d) lb. 45 @ 56
@ 2 00
@ 175
@ 1 26
HONEY
Pound 2 5 @ 40
HOPS
%4s Loose, Pressed, 1b.------ @
HYDROGEN vener a
Pound, gross -~----------: ee
16 ib, gross 220 ooo eke: OO is
44 Ib.; gross ______ --11 00 @i1l 50
INDIGO
Madras: Ibo 22 200 @ 3 2
INSECT POWDER
Pure, ib) J  3t @ «4
LEAD ACETATE
Xtal, lb. ~---.---e =o 17 25
Powd. and Gran...._--_---  % g 36
LICORICE
Extracts, sticks, per box..160 @ 2 00
Lozenges, Ib, .--..-------- 40 @ 50
Wafers, (248) box...------- @ 1 50
LEAVES
Buehu, ih., short... @ 17
Buchu, lb., long._.-----—---- @
Buenn 2d. ib @ 7
Sage, bulk, ib. ee 25 @ 80
Sage, loose pressed, \s, “Yb. @ 40
Sage, ounces --.-------. i Q &
Sage, P’d and Grd._..__-_.- @ 35
Senna
Alexandria, Ib. 3% @ 40
Tinnevella, Ib. — 3 @ 40
Powd: tb, _— — -___-. 2 @ 36
Uva Ure ib. @ 30
Uva Ursi, P’d.. Ib, @ 35
LIME
Chloride, med., dz. ~------- @ 8
Chloride, large, dz...------ @1 4
LYCOPODIUM
Pound 2822 4 @ 60
MAGNESIA
Caro. %s) Ibo @ 320
Canb,. 458, Ib. ee ee @ %
Carb., Powd., lb...---.--_... 146 @ %
Oxide) Flea: lb. @ 10
Oxide, leht, ib.-----_____ @ %
MENTHOL
Pound) as oe ee 493 @5 24
MERCURY
Pound) 205i 2 ee 17 @ 200

 

MORPHINE
Ounces -.-.. ee eee @12 75
Te ee oe @14 40

MUSTARD

Bulk, Powd.
Select Th. 46 @ 650
No fib 17 @ 2
NAPHTHALINE

Balls. ib. 2 06144@ 15
Blakes lb. Soe 064%2@ 16

NUTMEG
Pour @ 40
Powdered, Ib. @ 50
Pound oe @ 2
Powdered: lb, 165 @ 2

  
  
 
   
   
 

OIL ESSENTIAL

 

    
 

Almond
Bit., true, ozs. -—-_.--
Bit., art., oZS. -—---—--
Sweet, true, lb..-.----- 1 40
Sweet, art., lbs.......-- 16
Amber, crude, lb..........- ll
Amber, rect., ib...--.--- -- 1 30
Anise (Ib, 22255.50 110
Bay, ib. .. 400
Bergamot, 2 75
Cajeput, ib. —_. 1 60
Caraway 3’d, |b... 3 50
Cassia. USP. Ib.-. 215
Cedar Leal, ible ~i. 7
Cedar Leaf, Caoml., lb...-.. 1 00
Citronella, ibe ee ee 85
Cloves, lb. 1 85
Croton, lbs. 4 00
Cubep) tbs 220 —- 4B
Hrigeron, 1b, 2-2... SO
Hucalytus; ib, 220 85
Nene. 2 26
Hemlock, Pu., ib. <<. ___ 1 70
Hemiock Com., Ib.---___-.. 1 00
Juniper Ber., Ib...-._--_____ 3 00
Junip’r W’d, lb. -_--.
Lav. Blow., ib.2-. ie
Lav, Gard., 1b....---
Lemon, Ib. ~~~.

Mustard, true, ozs.
Mustard, art., ozs.

 

Orange, Sw., lb..-.--. 00
Uriganum, art., 1b....... 1 00
Fennyroyal, Ib. _-_.___._._ 2 76
Peppermint: Ib. ..--- 4 75
POR Gio
Rose. Geran. cag.
Rosemary Flowers, i 1 00
Sandalwood
Bek Ip 22. 8 00
Wok 4 50
Sassafras :
Trye 2 1 90
Svea ib a
Sueereite ip ee 3 50
nsy, 1D. ..---—.
Thyme, Red, Ib...
Thyme, We ip 2 00
Wintergreen
Leaf, true, Ib.._.____._.. 5 60
Birch, ibe 4 00
Syn 1%
Wormseed, Ib, ~.------__- 3 50
Wormwood, Ib. _...__...._ 5 50

OILS HEAVY

 

 

 

 

QEHOHH QOHOHHHO EO GHOSE HOHSE EHC HE HE HHHHHHHOHEE HES SE EKEH
PD DORM RD OO ROOTES OS EDD OD Od sD RO OO DOE BOR RB

Castor: gal, 2. ——146 @
Cocoanut, ib. —... 22%@
Cod Liver, Norwegian, gal. : bn @
Cot. Seed: gal, --- @
hard ex. gal... 16 @
Lard, No. 1, gal._________.125 @
Linseed. raw. cals 78 @
Linseed; boil:. gal, ._-____ 81 @
Neatsfoot, extra, gal._.._-- 80 @
Olive
@
@
Sperm, g
Tanner,
Tar, @
Whale, gal. @
OPIUM
Gum. ozs: 220
Powder, ozs.
Gran; OZS, 2022 a
Poung:) 2.20 06%@
PEPPER
Blaek. gerd. Ibi Oh g
Red, grd., 45
White, grd., lb 0 @
PITCH BURGUNDY
Pound. 22200. eG
PETROLATUM
Amber, Plain, Ib 12 @
Amber, Carb. 14 @
eam a. 17 @
Lily White, Ib. 20 @
Snow White, Ib.------___-.. 22 @
PLASTER PARIS DENTAL
Barrels) 69202 @
Less 1h 03%@
POTASSA
Caustic, stks, Ib... 69

Liquor, Ib.

Hoenn Pot Dd tet tet
SSSSS SKesassas

ee
oS
o

20
30

aon
ooc

SESS SSEESS AS

35
56
55

25

  

 

POTASSIUM
Bicarbonate, Ib. —...__.__ oa
Acetate Ib. 2-2 69
Bichromate, I, ._...._._.... 16
Bromide) Ib. 2220 ae
Carbonate, Ib... 48
Chlorate
ta Thy ee 20
Powd., lb 19
Gran., lb 32
FOGG.) Thy oie os ae i 1 85
Permanganate, lb, ------... 30
Prussiate
Read ib 90
Yellow, ib. 60
QUASSIA CHIPS
Pour — 25
Powe: Ibo 220 35
QUININE
5 02. Cana, Of8.2
ROSIN
‘Round (oo ee 04
ROOT
Aconite, Powd.. tb...
Alganet i, 35
Alkanet, Powd,. Ib. 2
Belladonna, Powd., lb.
Blood. Powd), Ib. 35

Burdock, Powa., Ib.
Calamus, Bleached, Split and
Peeled, Ib
Calamus, Ordinary, lb.....--
Calamus, Powd.,

eet

Blecampane, Ib. 25
Gentian, Powd., ib.
Ginger, African, Powd., lb. 16

Ginger, Jamaica, Limed, bn 38
Ginger, Jamaica, Powd., 30
Goldenseal, Powd., 1) eee 2 00
Helliebore, White, ‘Powd., lb.
indian ‘Turnip, Powd., Tb. __
lpecac, Powd.. pe ees 3 00
Licorice, lb.

Liceriee, Powd.. tb)... 15
Mandrake, Powd.,
Marshmallow, Cut.,
Marshmallow, Powd.,
Orris, 1b.

Ib.__.

Orris, Powd., 1
Orvis, Fingers, Ib.o22 0
Pink, Powd.,

 

ut)
Sarsaparilla, Med., ca Tb.
Squills, Powd., lb.

Tumeric, Powd., 1b 1G

 

  

  

  

 

17%

QHD OH9OHHH HOOOH

Ss 86

©

QOOOOOOOHHHOHSHE OHOHOHAHDHLOOHOHHHH OOHOSOH

Valerian, Powd., hh
Epsom, Ib, 03
Glaubers i
Lump, 03 @
Gran., 034 @
Nitre
Xtal. 10 @
Gran., 09 @
Rochelle, 17 @
Soda, Ib. 02%@
Anise, Ib. 40 @
Canary, Recleaned, Ib.....__ 10 @
Cardamon, Bleached, bh. @
Caraway, "Dutch, Ibe! es sg @
Celery. Ib: 2 — @
Colchicum, Powd., Ib. @
Coriander Ib) 222 15
Fennel, Ip eo eas 30 g
Flax, Whole pe 064%@
Biax!: Ground. Ibo) 06%@
Hemp, Recleaned, Ib..______ oe @
Lobelia, Powd. 1h ee
Mustard, Black, Ips 1149
Mustard, White, oe 15 @
Poppy, Blue, ib ae le
Quince. 1b, (se 100 @
Rape, Ib, 2. es —= 10 @
Sabadilia, Powd., Ib.___..___ 45 @
Sunflower, Ib, 222. on |e
Worm. Levant. Ip. @
Worm, Levant, Powd.______ @
SOAP
oO Conti, White
°
50 @
Ash 03
Bicarbonate, aaKo
Caustic, Co’l., 08
Hyposuiphite, 06
Phosphate, Ib, 23
Sulphite
atal, 1b. 1 @
. Dey, Powd., Ib.) 2 12%@
Silicate; Sok, galio2. 40 @
: SULPHUR
Hight, Ib) 2 ee 04%@
RUP
Rock Candy, Gals._.._______ 0 @
| TAR
ye, Pints: dogen. 202 @
Pints, dozen @
Quarts, dozen @
TURPENTINE
Gallons a8 ico ie 62 @

-

tom to

RKKRKAASRSSSSa

=
Saas

oon
a0
ao

ah

2s

~
a

BSass

S88

17

 

 

MICHIGAN

These Quotations Are Used as a Base to Show the

Rise and Fall of Foods Quoted on This
and the Following Page.

The following list of foods and grocer’s sundries is listed upon base prices, not
intended as a guide for the buyer. Each week we list items advancing and declining
upon the market. By comparing the base price on these items with the base price
the week before, it shows the cash advance or decline in the market. This permits
the merchant to take advantage of market advances, upon items thus affected, that
he has in stock. By so doing he will save much each year. The Michigan Tradesman
Ils read over a broad territory, therefore it would be impossible for it to quote prices

to act as a buying guide for everyone.

takes advantage from it.

A careful merchant watches the market and

 

 

ADVANCED

Top Veal—2c

Good Veal—2c
Medium Veal—2c
California Hams—3c
Bacon 4/6 cert.—ic
Canned Peaches

Banner Cocoanut—2c
Canned String Beans—10c
Canned Wax

Beans—10c

DECLINED

Pork shoulders—ic
Pork sparerbs—tc

Pure lard in Herces; ac
Compoud in tierces !/oc
Compound in pine ce
Boiled ham—1ic

 

 

 

AMMONIA
Little Bo Peep, med... 1 35

Little Bo Peep, lge...- : 7
Quaker, 32 0z....-_-..
Sige. 42-07, 3

APPLE BUTTER
— 12-28 oz.,

BAKING POWDERS

Clabber Girl
10-oz., 4 doz. case___.. 3 50
2 Ib., 1 doz. case_-___ 2 30

Royal, 2 oz., doz...... 80
Royal, 6 oz., doz... 2 00
Royal, 12 oz., doz..--- 3 85
Royal, 6 lbs., doz.._... 20 00

Rumford’s
10c, per dozen__-___.{_ 91
8-oz., per dozen___--_ 17
12-oz., per dozen_____ 2 25
5-lb., per dozen__---_
Calumet
4-oz., 3 doz. case______ 2 17
8-oz., 2 doz.______.___ 2 79
16-0z., 2 doz._____.__.. 4 8%
5-lb., 4% doz..__-..---- 6 00
KC
100z., 4doz.in case_. 3 35
15 0z., 2doz.in case__ 2 45

2% oz., 2 doz. in case_. 4 12
5 Ib., 1 doz, in case__ 5 90
10 Ib., % doz.in case. 5 75

BLEACHER CLEANSER

Lizzie, 16 0z., 12s... 2 16
Linco Wash, 32 oz. 128 : 00
Clorox, 24 pints. pe 2 95
Clorox, 12 quarts___-- 2 70
BLUING

Am. Ball, 36-1 0z., cart. 1 00
Boy Blue, 18s, per cs. 1 35

BEANS and PEAS

Dry Lima Beans, 25 lb. 2 20
White H’d P. Beans__ 4 05
Split Peas, yell., 60 Ib. 3 35
Split Peas, gr’n, 60 Ib. 4 75
Scotch Peas. 100 Ib... 6 65

BURNERS

Queen Ann, No.1 ___-- 1 15
Queen Ann, No. 2 = 12
White Flame, No.

and 2, Se 2 25

BOTTLE CAPS

cae Lacquor, 24 gross
per case... 4 10

BREAKFAST FOODS

Kellogg’s Brands
Corn Flakes, No. 136_. 2 40
Corn gs No. 124__ 2 40

Bran Flakes. No, 650__
Rice Krispies, 6 oz...
Rice Krispies, 1 oz.....

  

 

Whole Wheat Fla., 24s 2
Whole Wheat Bis., 24s 2 31
Wheat Krispies, 24s__ 2 65
Post Brands

Grapenut Flakes, 24s.. 2 10
Grape-Nuts, 24s -.....
Grape-Nuts, 60s ......
Instant Postum, No. 8
Instant Postum, No. 10
Postum Cereal, No. 0_
Post Toasties, oe
Post Toasties, ye
Post Bran, PBF, -i7

Post Bran, PBF, a 2 36

DIDS 99 mq 60
=SeERSsss

 

Amsterdam Brands
Gold Bond Par., No.5% 7 50
Prize, Parlor, No. 6... 8 00
White Swan Par., No.6 8 50

 

BROOMS
Quaker, 5 sewed____-__ 7 50
Warehouse -_— %
Winner, 5 sewed.____ 5 76
Papip 3 4 25
BRUSHES
Scrub
New Deal, dozen... 85
Stove
Shaker, dozen .........
Shoe

Topeen, dozen

BUTTER COLOR
Hansen's, 4 oz. bottles
Hansen’s, 2 oz. bottles

to

40
60

CANDLES
Electric Light, 40 Ibs... 12.1

Plumber, 40 lbs........ 12.8
Paraffine, 6g -._..--. ~~ 5
Paraffine, 12s _------.. —
Wicking

Tudor, 6s, per box___. >

CANNED FRUITS
Apples
‘er
Doz.
Imperial, No. 10...... 5 00

Apple Sauce
Hart, No. 2
Hart Ne & 25

Apricots
Forest. No. 10
Quaker, 9
Gibralter, No. d
Gibralter, No. 2. 3 40
Superior, No. 2 2 i

 

: -_ 200
Quaker: No. 2%______ 2 75

Blackberries
Premio, No, 10_---.--- 6 25
Quaker, No, 2---..--- 1 70

Blue Berries

Bagle, No. 10.—--... 8 50
Cherries
Bart, No. 10... 5 70

Hart, No, 2 in syrup... 2 25
Hart Special, 2. 8 26

Supreme, No, 2 in

syrup
Hart Special, No. 2_. 1 35
Cherries—Royal Ann

 

Supreme, No. 2%-... . <4
Supreme, No. 2_---_--

Gibralter, No. 10. 3 2s
Gibralter, No. 2% ---. 2 75

Beckwith ee

No: 10 2... 2 60
Carpenter ree

5 of. giants —_..___.
Supreme oaotn, No. 11 90

Fruit Salad
Supreme, No. 10__-_-. 12 00

  

Supreme,
Quaker, No. 24 3 15

Goosberries
Michigan, No. 10----- 5 35
Grape Fruit
Zeneda No, 2.--------- 1 35
Grape Fruit Juice
Florda Gold. No, 1---- _ 75
Quaker, No. 2. 1 35

Florida Gold. No. 5-- 3 90
Loganberries
Premio, No. 10 ------ 6 75
Peaches

Bakers solid pack,

No. 40 2 7 50
Premio, halves, No. 10 6 70
Quaker, sliced or

halves, No. 10_----- 8 50
Gibralter, No. 2%---- 2 00
Supreme, sliced No.

ee 215
Supreme, halves,

Ne 6 2 25

Quaker sliced or
halves, No. 3.__--- 1 70

Pears
Quaker, No. 10------ 8 59
— Bartlett, No.

2
Doles, Honey Dew,
No. 10

a 6 Ie

Pineapple, see
Imperial, No. 10_---_- 7 90
Honey Dew,
Honey Dew,
Quaker, No. 2% 2
Quaker, No. 2._...... 1 80
Quaker, No. 1... 110

TRADESMAN

Pineapple, Sliced
Honey Dew, sliced,
NO. 40, ooo

ae
Honey Dew, No. 234 __ 2 45
Honey Dew, No. 2-_.. 2 00

Honey Dew, No, 1__-. 1 10
Ukelele Broken, No. 10 7 90
Ukelele Broken, 2%. 2 25
Ukelele Broken, No. 2 1 85
a Tid Bits, No.
oes eet a 8 25
anes No; 102 8 25
Quaker, No. 24%... 2 35
Quaker, No. 2-_-----. 1 90
Quaker, No. 1-.------ 1 05
Plums
Ulikit, No. 10, 30%
erage 6 60

Supreme Egg, No. 2% 2 30
Supreme Egg, No. 2__ 1 70

Primo, No. 2, 40%
STUD 1 00
Prepared Prunes
Supreme, No. 2%------ 2 45
Supreme, No. 10,
italian (20S 6 50
Raspberries, Black
Imperial, No. 10---__ 7 00
Premio, No. 10...-.--- 8 50
Hart, 8-ounce -~-----. 80

Raspberries, Red

Premio, No. 10_-..--. 8 76
Strawberries
Jordan, No. 2.-..----- 50
Daggett, No. 2_---_--- 2 25
Quaker, No. 2_________ 2 35

CANNED FISH

Clam Ch’der, 10% oz._
Clam Chowder, No. 2__
Clams, Steamed No, 1
Clams, Minced, No.

Finnan Haddie, 10 oz._
Clam Bouillon, 7 o0z.--
Chicken Haddie, No. 1
Fish Flakes, small____
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz.--.

Meee rmwonmnmwe
on
2

Lobster, No. 4 -----. 25
Shrimp, 1, wet -_----_- 45
3ard’s, 4% Oil, k’less__ 3 97
Salmon, Red Alaska__ 2 25

Salmon, Med. Alaska_
Salmon, Pink, Alaska 1 38
Sardines, Im. %, rs
Sardines,
— % Van Camps,

SS 55

Tuna, %s, Van Camps,

oe 1s, Van Camps,
ze - 3 4

Tuna, bs, Chicken. “Sea,
goz ee eee 1 85
Tuna, % Bonita______ 1 45
CANNED MEAT !
Bacon, med, Beechnut 2 50
Bacon, lge., Beechnut 3 75
Beef, oe Beechnut__ 3 25
Beef, med., Beechnut_ 1 35

Beef, No. a Corned__
Beef, No. 1, Roast --.-
Beef, 2% oz., Qua., Sli.
Corn Beef Hash, doz.
Be:fsteak & Onions, s.
Chiii Con Car., 1s-.--
Deviled Ham, %48.-..--
Deviled Ham, ee

Potted Meat, '% Libby 48
Potted Meat, % Libby_ 75
Potted Meat, % Qua... 65

09 DOr et 0 0 Oe
2
o

Potted Ham, Gen. %-. 1 36
Vienna. Saus. No. %.-- 90
Baked Beans
Campbells 48s __-..---- 2 17

CANNED VEGETABLES
Hart Brand

Asparagus

 

Hunt No. 1, Med. Green 3 00
Hunt No. 1 Med. White 3 15

Hunt No, 1
Green. 2 80
Baked Beans
1 Ib. Sace, 36s, cS._---_ 1 80
No. 2% Size, doz.__. 1 10
No. 10 Sauce__._-__.__ 4 00

Lima Beans
Baby. No.
Marcellus, No, 2--.... 1 25

Scott Co. Soaked. 90
Marcellus, No. 10_----- 5 90
Red Kidney Beans
Nos dO 200 475
PO 1k eee es 1 00

String Beans

Choice. Whole, No, 2-- .

eS aa eS 1
Marcellus Cut, No. 10. 6 00
Quaker Cut No. 2---. 1 20

Wax Beans

 

Choice, Whole, No. 2_- 1 80
Walt, NOS 0 6s 7 2b
at Ne. 2 1 35
Marcellus Cut, No. 10_ 5 50
Quaker Cut No. 2... 1 20
Beets

Extra Small, No. 2.... 1 75
-- 4 50

95

 

Quaker Cut No. Ti 1 20

Carrots

Diced, No. 2
Diced, No. 10

 

Corn

Golden Ban., No. 2_---
Marcellus, No, 2...
ancy Crosby, No. 2.
Whole uraln, 6 Ban-

fam INO. 22052 ee 1 0d
Quaker No. lu————— 8 00

pe

Peas

Oxford Gem, No. 2... 3
Sifted E, June, No, 2-. 2 00
Marcel., sw. W No. 21
Marcel., B. June, No. 2
Quaker, B. Ju., No. 10
Quaker E. J., No. 2_--

 

  

Pumpkir.
INO.10)) 225 ee ee 4 75
No. z —_ a on
INO: 2) ee ya
Sauerkraut
INO: 10) ho 5 25
Wo. 24% Quaker... 1 10
No. 2 Quaker... 9%
Spinach
Supreme No. 24%._._.. 1 75
supreme NO. 22000 1 40
Quality. No. 2___ 2 10
Quality. No. 246. 1 59

Succotash
Golden Bantam, No. 2. 1 75
Hart, No. 2 1 65
Pride of Michigan... 1 25

Tomatoes
Ne. 2 Gl
No: 240 1 85
No. £
Quaker, No, 2-_--_.. 1 10
CATSUP

Quaker, 10 oz._...doz. 1 10

Quaker, 14 oz._._.doz. 1 4@

Quaker gallon glass,
dozen 20 11 00

CHILI SAUCE

Suidera, Son . 65
snigers: 14070 2 25
OYSTER COCKTAIL
Sriders, 11 om... 2 00
CHEESE
Soueetore. 68
Wisconsin Daisy _____ ne

Wisconsin Twin _______
New York June, 1933

 

Bap Sago 22 62
Brice oe 20
Michizan Wists 16%
Michigan Daisies _____ 16%
Wisconsin Longhorn__ —

Imported Leyden
1 lb. Limberger —_
Imported Swiss _
Kraft. Pimento Loaf____ 25
Kraft, American Loaf__ 23
Kraft, é
Kraft.
Kraft,
Kraft,
Kratt,
Kraft,
Kraft,

 

2
a
a
=
a
RO
2
op

Pimento, % Ib. 1 7s
American, % Ib. 1 %5
Brick, %4 Ib.____ 1 75
Limbur.,, % Vb... 1 75

 

April 17, 1935

CHEWING GUM
Adams Black Jack... 6t
Adains Dentyne .....-.. 65
Beeman's Pepsin soon 68
beechnut Peppermint... 6d
Doublemint ..-..-... 6
Peppermint, Wrigleys_- 66
Spearmint, Wrigleys__. 66
dwmcy brut. 65
Wrigley’s P-K.

‘Yeaberry

 

CHOCOLATE
Baker, Prem., 6 lb. % 2 45
Baker, Pre., 6 lb. 3 oz. 2 bu
German Sweet, 6 lb.4s 1 36
iultle Dot Sweet

O iby) soos ees 2 60

CIGARS
Hemt. Chaimpions ___ 38 60
Webster Plaza __.. 76 00
Webster Golden Wed. 76 06
Websierettes ee _ bu
Lilllos 2
Garcia Grand Babies. 40 vu
bradsireets a
Udins wwe 40 UU
&% G Dun Boquel____ ia bu
Pertect Garcia Subl._ yo wv

SOSIRWEUY) ZU Uv
Budwiser (200 as) 20 Ou
isabella) 222 se 2u Ov
Cocoanut
Banner. 25 ib. tins ___ 18s
Snowdritt, 20 Ib. tins__ 184,
aoe LINE
Atlanta. 50 ff. 7 90
4veystone, 50 i 1 dd
Corona 50 ft. as 1 ay

COFFEE ROASTED
Lee & Cady

1 Ib Package
tyco 2
boston Breaklast
Breaktast Cup
Competition __
J. es

    
 
  

Mae ton oe
Nedrow
Quaker,
Quaker,

in Slass j

Coffee Extracts

 

M. X.. per 10020 iz
brank 8 OU pkey. 4,
Hummels 50, 1 lb. dus,

CONDENSED MILK
Wagie, z oz., ber case__ 4 vv

Cough Drops
Smith Bros

Luden’s _____
Vick’s, 40/1luc__

  

COUPON BOOKS
90 Economic grade_. 2 ov
iu0 Kconomic grade. 4 2u
000 Kconomic grade__2u vu
l¥uv economic grade._37 av
Where 1,0v0 books are
Ordered at a time, special-
ly printed front cover is
lurmished without charge

CRACKERS
Hekman Biscuit Company

mae Soda Crackers,

 

ys 2 80
Saltine Soda os,

8% oz, a.
Butter Crackers, bulk 13
Butter Crackers, 1 1b, 1.60
Butter Crackers, 2 Ib. 3.12
Graham Crackers, bulk 13
Graham C’s, 1 1b.____ 1 55
Graham. C's, 2) p.20) 7 2 90
Graham C’s, 6% oz... 93
Junior Oyster C’s, blk. 13
Oyster C’s, shell, 1 Ib. 1 71
Club Crackers DSR 1 76

 

CREAM OF TARTAR
6 lb. boxes. eg

ORIED FRUITS

Apricots
Extra Choice __--._.._ 23%
Standard {ieee 22 2036
Citron

10 Ib.

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

 

 
 

 

 

   
 

 

April 17, 1935 MICHIGAN TRADESMAN 21
Currants JUNKET GOODS FRESH MEATS HERRING s TEA
Packages, 11 0z.-------- 13 Junket cr te Am. Family, 100 box & 20 Japan
Junket Tablets __._._ 1 35 Beet Helland Herring EX. EB @c Medium .....-. as
Top Steers & Heif.____ 19 Mixed, kegs _____..__._. Fels Naptha, 100 box__ 4 35 Choice __._.-__._..23@30
Dates Good Steers & Heif.____ 16 Milkers, kegs ~---__ 98 Flake White, 10 box-_ 3 20 Fancy ____________30@36
Quaker, 12s, pitted___- 1 40 Med. Steers & Heif.____ 13 Boneless Herring, 10 1b. 15 Ivory, 100 6s__---_---- 505 No. 1 Nibbs.___.._____. 38
Quaker, 123, regular__ 1 10 Com. Steers & Heif..--10 Cut Lunch, 8 Ib. pails 1 2 Fairy, 100 box________ 3 00
Quaker. 12s, 1% Ib.-- 2 00 MARGARINE Palm Olive, 144 box___ 6 20 Quipawd
Quaker, 12s, 1 lb._- Wilson & Co.’s Brands Lave, 50 box——----- 8 55 Choteg seid a
Oleo Mackerel Camay, 72 box..._.... 8 95 pC SSL Ha
Nut. 14% Tubs, 60 Count, fy. fat 6 00 P & G Nap Soap, 100@3 20
Figs Pails, 10 lb. Fancy fat 150 Sweetheart, 100 box. 5 70 Ceylon
Calif., 24-8 oz, case-. 1 80 Grandpa Tar, 50 sm. _. 2 e Pekoe, medium .__..__ 63
Williams Barber Bar, 9s
MATCHES White Fish Williams Mug, per doz. English Breakfast
Peaches : Diamond. No. 5. 144___ 5 72 cane Med, Fancy, 100 lb... 13 00 Lux Toilet, 50__--_ ——— 8 Fe Congou, medium _______
Evap. Choice ~—------ By ceo 144 box__ : a Milkers, bbls. -..----- 18 sa Cone. choice Be 3 .
Eva iaviag  osua wis 16 wan olde ee 0 K K K K Norway... - ' ongou, fancy ___.__
oo Diamond, No. 0__---- 4 80 gi pete pe naiet a , a duces Se 12042
unc 2
Peel ae oe Maines és Boned, 10 lb. boxes_.._._ 16 ‘ies Whole earces eu Oolong
» & STOSS je spice Jamaica______
ares oa Congress, § gro. 8.538 04 nen y Cloves, Zanzibar—_____ Geelen a-----n-------- a
7 ndard, gro. cS.__ niall ay eniaar mea REcaeor iT Cassia, Canton __--__
— fo 07 SHOE BLACKENING  Gassia, 5c pkg., doz.
ae rs 2 in 1, Paste, doz... 130 Ginger, Africa ______-_ @19
ee acme L$ E. Z. Combination, dz. 130 Mixed, No. 1___-____-. @30
4 0%, cae eens Saeoecis Bore 2 Mixed, 10¢ pkgs., doz. @65 TWINE
caroni, 9 0z.___..._. : Nutmegs, 70@90 @50 Cotton, 3 ply cone._..
aisina Spaghetti, 9 oz.__--_-- 210 Loins -—---nw-n-—nan-n-- a va ee Cotton, 3 piy balls-— a” 40
Seeded, b 1% Elbow Macaroni, 9 oz.. 2 a Shoulders. _ ?epper. Black ____-_.- @23
Thompson's a dias: blk. 7% Spareribs
De Neck Bones — Z
qs g’dless bik Avananets! 6 Ont is 10 STOVE POLISH Pure Ground in Bulk VINEGAR
16 -—§ es hetti, 4c, Se 1* places doz... 1 30 Allspice, Jamaica __. @18 F. O. B, Grand Rapids
Seeded, “TB oz._- 8 pag 2 e, per cia
Quaker couecs an 17 on 2 20 Black Silk Liquid, doz. 1 30 Cloves, Zanzber @28 Waits winain eee 25
Black Silk Paste, doz._ 1 25 Zassia, Canton_ @22 White we 40 grain 19%
California Prunes Enameline Paste, doz. 1 30 on. Corkin -—--__ or e Wine, 80 grain 4%
90@100, 25 Ib, boxes--@06% eae PROVISIOWS ay hi 1 a Meee Ponane —--—--- pos
ne Ze CZ.- mang --------
80@ 90, 25 lb. boxes- oe Wh so eee Jes Pepper, Black _._... @23
Ss __@ 0744 ole Barreled Pork Radium, per doz.__.--. 1 30 ° —_— WICKIN
10@ 30. 22 Ib, boxes -.@07% Almonds, Peerless ___ 15% Clear Back -_--28 00@34 00 Rising Sun, per doz._-- 1 30 Ne ea G13 No: 9, per gross o 80
20@ 60, 25 1b. boxes _-@08% Brazil, large __---_- 18% Short Cut, Clear__._ 3000 654 Stove Enamel, dz._ 280 Pepper. White -_----- @% No. 1, per gross _-..--_ 1 25
40@ 50, 25 Ib. boxes --@09% Fancy Mixed ________ 16 Vulcanol, No. 10, doz._ 1 30 Boe ayenne —_-.— @ No. 2, per gross ~~ 2777 1 60
30@ 40, 25 lb. boxes --@10%4 FFilberts, Naples ______ 16 Stovoil, per doz..__-__- 300 Paprika, Spanish --- @36 No 3, per gross —-~ 3 30
20@ 30, 25 lb. boxes “eu Seana vir. Roasted ae Dry Salt Meats Peerless Rolis, per doz. 90
18@ 24, 26 lb. boxes -- Rew = eet D S Bellies_______ 20-25 19 ochester, No. 2, doz. 50
ecans, Jumbo ___ SALT Seasoning Rochester, No. 3. doz... 2 00
Pecans, Mammoth 50 F.O.B. Grand Rapids Chli Power, 1% oz... 65 Rayo, per doz... __ 15
Hominy Walnuts, Cal. -_17% to 22 Lard Quaker, 24, 2 lb.-—-105 Celery Salt, 134 0z...__ 80
Pearl, 100 Ib, sacks__-- 3 56 Pure in tierces__-___ 144% Quaker, 36-1% ----120 Sage. 2 oz 80
ou ib. tubs _____ advance 4% Quaker, Iodized, 24-2-145 Onion Salt _______ 1 35 woop
: 50 lb. tubs _____. advance 4 Med. No. 1, bbls._-_-___ Garlic 1 35 a ENWARE
Bulk Goods ei Peanuts 20 lb. pails _____ advance % Med. No. 1, 100 1b. bk. 1 07 Ponelty, 3% oz._____-_ 3 25 B askets
Elb.Macaroni, 20 lb.bx. 130 Fancy, No, 1___-__-__- 14% 10 Ib. pails advance % Chippewa Flake, 701b.100 Kitchen Bouquet___.. 495 PuShels, Wide Band,
Ege Noodle, 10 lb. box 1 22 124 ee yCatap ecase_150 5 Ib pails advance 1 Packers Meat, 50 lb... 7 Laurel Leaves _______ 26 wood handles_______ 2 00
lp. pails ___--advance 1 Cae Rock for oe Marjoram, 1 oz.--___-- 90 rae eG drop handle. 90
Compound, tierces ___ 13% 100 Ib.. each 95 Savory, 1 0z.____-_-_-- 63 Monee ingle handle. 95
Pearl Barley 5 : 1 Butter ter Salt, 280 ib. bbl. 4 00 larket, extra _____.
ae 5 00 Shelled Compound, tubs ______ 13% Block, 50 1b 20 Thyme, 1 02.__---_____ 90 Splint, large --
oe Aueonds 39 Baker Salt, 280 Ib. bbl 3 80 TU™eTIC, 1% oz.----_- © Spat medium
Peanuts, Sone 125 6, 10 Ib.. per bale_____ 1 03 Splint, aici ee
Lentils Ib: bacs 2 Sausages 20, 3 Ib., per bale______ 1 08
Shilt (aeu eeMe 10 Filberts a one 32 25 Ib. bogs, table---_ 46 STARCH as: churns
| sated Corn rre each____ 2 40
Walnut, California 08 pose 20 Kingsford, 24/1 -_--__ 285 Barrel, 10 gal., each___ 2 55
Tapioca Secon Fallied an 86 Powd., bags, per Ib-_-. 4% 3to6 gal. per gal... 16
Pearl, 100 ib. sacks___- 7% Heddchecsa 0 ae 18 Argo, 24, 1 Ib. pkgs.__ 1 64
Minute, 8 a 3 aD : 5 tenek cay Cream, 24-1 ~_.-__-- 2 20 Pails
Dr edary stant .--
aa None Such, 4 doz._____ 6 a0 10 qt. Galvanzed ______ 2 60

Jiffy Punch
3 doz. Carton__--..---- 2 25
Assorted flavors.

EVAPORATED MILK

Quaker, Tall, 1034 oz.- 3 10
Quaker, Baby, 4 doz.__ 1 55
Quaker, Gallon, % dz. 3 25
Carnation, Tall, 4 doz. 3 22

tion, Baby, a dz. 1 61
Oatman’s D’dee, Tall_ 3 22
Oatman’s D’dee, Baby 1 61
Pet Ton 3 22
Pet, Baby. 4 dozen___- 1 61
Borden’s, Tall, 4 doz. 3 22
Borden’s, Baby. 4 doz. 1 61

FRUIT CANS

Ball Mason
F. O. B. Grand Rapids
One pint _ OS
One ee eee
Half - 13 00

Mason Can Tops, gro. 2 55

 

FRUIT CAN RUBBERS
Quaker Red Lip, 3 gro.
carton —_.__

 

a 8s

GELATINE
Jell-o, 3 doz... - 3 10
Minute, 3 doz.-_------- 4 06
Knox’s, 1 dozen... 3 25
Jelsert, 3 doz._..------ 1 40

HONEY
Lake Shore 1 Ib. doz. 1 90

JELLY AND PRESERVES
Pure. 30 lb. vails___-. 2 35
Imitation. 30 Ib. pails. 1 84

e Pres., 16 oz., dz.. 2 00
12 oz. Apple Jelly, dz. 95
13 oz. Mint Jelly, dz. 1 60
1 oz, Cranberry Jelly, dz 90

JELLY GLASSES
% Pint Tail, per doz._--- 85

Quaker, 1 doz. case___
Yo Ho, Kegs, wet, Ib._ 16%

OLIVES—Plain

Quaker, 24 34% oz. cs. 1 87
Quaker, 24 7% oz. cs. 3 55
Quaker. 12. 11 oz.) 2 35
Tempter, 12 22-0z. cs. 4 50
1 gal. glass, each.___ 1 55

OLIVES—Stuffed
Quaker, 24, 2-0z. cs.__
Quaker, 24, 3-02, cs.__
Quaker, 24, 5-oz. cs.__
Quaker, 24. 7% oz. cs.
Quaker. 12. 16-oz. cs.
1 Gallon glass, each__

PARIS GREEN

 

a and 6s... 30

PICKLES

Sweet Small
L and C, 7 0z., doz... 92%
Paw Paw, quarts, doz. 2 80

Dill Pict:les
Gal., 40 to Tin, doz.__. 8 20
32 oz. Glass Thrown-___ 1 50

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Blue Ribbon, per doz. 4

Bicycle, per doz..--.-- 47
Caravan, per doz.___. 2 28
POP COR

Sure Pop, 265 Ib. oe 2 e
Yellow, 24 1-lb. bags. 2 50

Smoked Meats

Hams. Cert., 14-16 lb._. 22
is Cert., Skinned

 

16-23 ee @22
Ham, dried beef

Knuckles _______-_@22
California, Hams . =~ @17
Boiled. Haman  e @33
Minced Hams  -_------@15
Bacon 4/6 Gert.) 025 @28

Beef
Boneless, rump ____Ib28 00

 

RICE
Fancy Blue Rose.___-_ 4 90
Fancy Head  __--

 

RUSKS
Postma Biscul: Co.

18 rolls, per case ___... 210
12 rolls, per case ~_____ 1 39
18 cartons, per case ___ 2 35
12 cartons, per case _-. 1 57

SALERATUS
Arm and Hammer 24s_ 1 50

SAL SODA
Granulated, 60 Ibs. cs.. 1 35

Granulated, 18-2% Ib.
packages

COD FISH
Bob White, 1 Ib. pure 25
Faragzon, | tb.._.___ 19

 
     

SALT
os ENTE

——

     
   

 

A
aie 4
aor,

Free Run’g, 32, 26 o2.. 3 s
Five case lots..._.... 2 &

Todized, 32, 26 oz..-... 2 “
Five case lots___..-... 2 30

Colonial
Bifteen 4a 2.

 

% 1 20
Log Cabin Plain, 24, 23 1 35

BORAX
Twenty Mule Team

 

96, y Ib. packages__.. 4 00

WASHING POWDERS
Bon Ami Pd., 18s, box. 1 90
Bon Ami Cake, 18s._.. 1 65
Brille: 22 85
Big 4 Soap Chips 8/5_. 2 40
@hipso, large =... 8 4 50

Gold Dust. 12 large. 2 20
La France Laun 4 dz. 3 65
pee Flakes, 50 small__ 4 55

ux Flakes, 20 large_. 4 33
ol Dutch Glean., 4 dz. 3 40

Ringo, 249) 4 65
Ringe, 404 2 89
ee Cleanser, 48,

20) Oz. - 3 85
Sani Flush, 1 doz..__-. 2 25

Sapolio, 3 ‘doze 3 15
Super Suds, 48 -.._. 3 a
Sunbrite, 50s eee 2

Wyandot. Cleaner, 248 1 80

Gloss
Argo, 24. 1 lb. pkgs.__
Argo, 12, 3 lb. pkgs... 2 26

1 64

Argo, 8, 5 Ib. pkgs.____ 2 46
Silver Gloss, 48, Is__.. 114%
Elastic, 16 pkgs.__..__ 1 38
Staley 24—1 th.________ 1 70
SYRUP
Corn
Blue Karo. No. 1%__ 2 72

Blue Karo, No. 5, 1 dz.
Blue Karo, No. 10___. 3 52
Red Karo, No. 1446____ 2 92
Red Karo, No. 5, 1 dz.
Red Karo. No. 10____ 3 85

Imit. Maple Flavor
Orange, No. 1%, 2 dz.. 2 87
Orange, No. 3, 20 cans 4 34

Maple and Cane

Kanuck, per gal.______ 1 25

Kanuck, 6 gal. can____ 5 30

Kanuck. 24/12 Glass__ 4 00

Kanuck, 12/26 Glass ¢ 15
Grape Juwe

Welch, 12 quart case__ 3 90
Welch, 12 pint case___ 2 00

MAZOLA COOKING OIL

Pints, 2 doz., case____ 5 70
Quarts, 1 dog... 5 35
5 gallons, 2 per case__ 12 60

TABLE SAUCES

Lee & Perrin, large___ 5 75
Lee & Perrin, small_._ 3°35
Pepper. 2 oe I
Royal Mint__.___

Tobasco, small______-_

 

Sho You, 9 0z., doz._.. 2 00
AsV large: 200020 475
AgY ema o.oo 2 85
Caner 2 62... 3 30

12 qt. Galvanizea

   
 

 
  

 

14 qt. Galvanized _____ 3 ie
12 qt. Flaring Gal. Jr.. 5 60
10 qt. Tin Datry_..___~ 400
Traps
Mouse, wood, 4 holes__ 60
Mouse, wood, 6 holes__ 70
Mouse, 7 5 holes... 65
Rat, Spring 2 1 we
Mouse, spring 3s 20
Tubs
Large Galvanized_____ 8 75
Medium Galvanized___ 7 75
Small Galvanized _____ 75
Washboards
Banner, Globe________ 5 50
Brass, single_____ 6 25
Glass, single_____ --- 6 00
Double Peerless_______ 8 50
Single Peerless________ 7 50
Northern Queen______ 5 50
Universal 7 25
Paper Food Dishes
% an Size, per M____ 2 50
1 Ib. size, per M______ 2 59
a Ib. size. per M2 = 98
3 Ib. size. per M______ 2
5 Ib. size. per M______ 4 94

WRAPPING PAPER
Butchers D F, per 100 5 88
Kraft. per 100 5 88

TOILET PAPER
Quaker, 100 Rolls___. 4 50

Silk Tissue. 100 rolls__ 3 59
YEAST CAKE

 

2
Yeast Foam, 3 doz.____ 2 70
Yeast Foam, 1% doz.__ 1 35

YEAST—COMPRESSED
Fleischmann, per doz... 30
Red Star, per doz._.-.-. 24

 

 

  

22

 

‘SHOE MARKET

Michigan Retail Shoe Dealers Association.

President—Clyde K. Taylor.

Executive Vice-President—M, A. Mittel-
man.

Vice-Presidents—J. A. Burton, Lan-
sing; A. Allen, Grand Rapids; Edward
Dittmann, Mt. Pleasant; R. H. Hainstock,
Niles; E, T. Nunneley, Mt. Clemens; Fred
Nentwig, Saginaw; E. C. Masters, Alpena;
A. G. Pone, Jackson.

Secretary-Treasurer — Robert Murray,
Charlotte.

Field Secretary—O. R. Jenkins, Port-
land

and.

Membership Committee—R. H. Hain-
stock, chairman; entire board to act as
committee.

Board of Directors—E. T. Nunneley,
Mt. Clemens; M. A. Mittelman, Detroit;
Edw. Dittmann, Mt. Pleasant; Steven J.
Jay, Detroit; Clyde K. Taylor, Detroit;
John Mann, Port Huron; Max Harryman,
Lansing; Wm. Van Dis, Kalamazoo; Rich-
ard Schmidt, Hillsdale; Arthur Jochen,
Saginaw; B. C. Olsee, Grand Rapids;
Fred Elliott, Flint; P, B. Appeldoorn,
Kalamazoo Fred Murray, Charlotte; Ralph
Meanwell, Ann Arbor; John Och, Che-
boygan.

 

Michigan Shoe Exhibition Association

Annual meetings held once a year at
Pantlind Hotel, Grand Rapids.

Address all communications to Rodney
I. Schopps, Secretary, Pantlind Hotel.

 

Who Manages Your Business?

There is a merchant in New York
who has a slogan: “First, last and
always, the customer manages my busi-
ness.”

Customers are buying these days
and the click of the cash register makes
merry music in the stores of America.
Nothing else really matters if enough
customers come into your store. The
stream of traffic solves all problems.
So it is good wisdom to think in terms
of the public—its selections and the
Prices it will pay. Most of all, think in
terms of getting that customer back
to the store for the second sale. By
and large no profit is made in any bus-
iness in the first sale. The high cost
of selling is absorbed in the introduc-
tory processes. It is the resale that de-
termines the success of a business.

We had occasion last week to go to
a radio broadcast. After Ed Wynn,
“the perfect fool” had completed his
airy laughter, an audience of approx-
imately 2000 people was given an off-
the-air show. Mr. Wynn then went
“Straight” and said:

“Even a ‘fool’ can be a philosopher
and after thirty years in the show busi-
ness, I have proved to my own satis-
faction that no man, even an actor—
much less a great business man—is a
self-made man. No man built a busi-
ness by himself alone. The public is
really the great partner of all of us.
If you capture the thoughts, fancies
and the imagination of the public, you
go on to success. Without it you are
doomed to failure. So we owe this
great, living, patient American public
of ours more than we can ever give
them and for a man or business to be
arrogantly selfish, is to doom that man
and business eventually to miserable
failure.

“My message tonight is to reestab-
lish a perspective in America and to
give encouragement to every young
man who is starting out in business.
Be glad there is a crowd for it makes
all the more opportunity for you to
come up from the bottom to the very
top. Without competition we do noth-
ing. With it, you can be successful in
this great land of opportunity. Let no
young man say to himself: ‘With mil-

MICHIGAN TRADESMAN

lions idle, what chance is there for
me?’ There’s the greatest chance in
the world if he has the American pub-
lic as a partner. If he puts on a good
show and throws in his personality and
his zeal and his efficiency, he can get
the applause and the money.”

Now you, who have heard Ed Wynn
over the air, with his jokes, his puns
and his laughter, may never have sus-
pected that he possesses a deep philos-
ophy for good. But ’twas ever thus.
A sense of ‘humor and a sense of un-
derstanding are closely affiliated. What
this world needs is more senses of hu-
mor and less of the nonsense of de-
spair. All of us are indeed in a busi-
ness that comes pretty close to the
American public. Our contacts are
with them in their pleasures and their
pains.

We have long been selling goods
into customers’ hands. Getting goods
out of the customers’ hands, through
increased use and appreciation of the
goods, is now more important. We
have got to sell walking. We have got
to sell sport use and dress use and ex-
tra use. Shoes have got to be sold
with a million uses in mind. The cul-
tivation of a curiosity as to the likes
and dislikes of the American public is
necessary if this industry is to increase
the average American income. After
all it is but a bit above $1 a day per
person—believe it or not.

It is the turnover of that money that
counts and as good an authority as Dr.
Paul H. Nystrom has estimated that
it takes 1,600,000,000 separate selling
operations a year to keep New York
City in fruit and vegetables alone. No
fewer than 200 billion selling trans-
actions are required in service to the
entire nation. What a marvelous thing,
after all, is this thing called Business.

So let us reduce it to the three ave-
nues open to any man, in any store:

1. He could make more money by
raising prices; but there is a limit to
this, as any merchant who has tried
has found out.

2. He can make money by taking it
out of the product and the service be-
hind him; but this chiseling practice
is fading because there is a limit to
what can be extracted by pressure.

3. He can make money by increas-
ing the efficiency and intelligence in
the making and selling of a product at
a price the public can pay and in a
selection the public appreciates.

So while the public is in its present
buying mood, give thanks as well as
good goods and good service for the
benefit of a great buying public. There
is none more receptive the world over.
—Boot and Shoe Recorder.

—+2++___
Important Bulletin
To Michigan Retail Shoe Dealers:

Your immediate action is necessary
to kill bill No. 254, presented by Rep.
Charles F. Haight, known as the chir-
opodist bill.

If this bill should become a law it
would be unlawful for the shoe retailer
to pursue his accustomed method of
caring for the feet by supplying such
appliances and arch supports as he
finds needful to correctly fit his cus-
tomers. It might possibly be inter-

preted in such a way also that ortho-
pedic shoes could be sold only on pre-
scription.

This bill may be a forerunner of
more drastic future bills as experienced
in Massachusetts. House bill No. 312,
which denied the right of a shoe re-
tailer to apply or fit a mechanical ap-
pliance made of steel, leather, or felt
or any other material, or to insert in
the shoe, for the purpose of treating
the foot disease, deformity or pain.

It is suggested that you write the
members of the Public Health-Com-
mittee, protesting the enactment of
this bill, also your local representative.

This bill is now in committee and
must be stopped before it gets to the
House. Act immediately. Write at
once.

April 22 to 27 is Foot Health Week.
All shoe retailers should take advant-
age of the National Advertising. The
Detroit papers will carry special copies
and news items relative to foot health
week. Robert D. Murray.

Sec’y. Michigan Retail Shoe Dealers
Association,

——+-+____
Amended Social Security Bill
The amended Social Security bill,
shortly to be considered in the House
of Representatives, is strongly opposed
by many industrialists because of com-
mittee changes in the unemployment

insurance provisions,

Employers object strenuously to the
elimination of credit for individual un-
employment reserves in the revised
draft. This will give no credit to the
Wisconsin and Utah plans.

In addition, they maintain that de-
letion of most of the provisions for
control of State plans set up under
the law will not only result in political
difficulties, but also may work a hard-
ship upon companies operating in sev-
eral States. Employes are likely to
become dissatisfied, also, it is pointed
out, because their benefits may not be
equal to those received in other States.

Three states have already adopted
unemployment insurance laws this
year. However, the prospect that the
Wagner-Lewis bill will suffer further
amendment before it is enacted is likely
to necessitate complete alteration of
these statutes before they can operate
under the Federal law.

—_2«+___

How to Increase the Average Sale

Sell larger quantity.

Sell better quality.

Sell articles that are used together.

Feature group prices for two or
more of the same article.

Call attention to new goods.

When an article or brand asked for
is not in stock, sell something that
will take its place.

Offer to get anything a customer
asks for that is not carried.

Group related goods close together
so customers will be reminded of needs
and salespeople can suggest things
easily. :

Put near the cash registers and on
wrapping counters goods most often
sold by suggestion.

Use miodern display fixtures and
change displays frequently.

———_>++___
AAA: Awful Amateur Atrocities.

 

April 17, 1955

Administration Smarting Under
Criticism

The administration is disturbed over
mounting criticism because of the re-
fusal of the Government to proceed
with the Belcher NRA case in the Su-
preme Court.

Witnesses appearing before the Sen-
ate Finance Committee have adverted
to the fact that in avoiding further
litigation the Government has delayed
a determination of the constitutionality
of important provisions of the law,
whereas earlydecision is desired be-
cause of the proposal to extend the law
for two years from June 16 next.

At the same time, it is learned NRA
is disposed to go ahead with a number
of cases, not only to secure enforce-
ment, but to refute charges that it was
evading the issue of the opposition. If
the cases that various individuals would
like to put into the Supreme Court
were approved by the Department of
Justice, it is indicated that the court’s
calendar would be clogged with NRA
litigation for some time to come, The
Attorney-General is said to be opposed
to such step.

Shoe Producers Disappointed

Disappointing spring retail business,
due in part to unfavorable weather
during the past few weeks, is causing
further curtailment of shoe production,
according to trade observers. Output
in April and May will probably fall
well below that for the same period of
last year, it is predicted.

After making a strong start in the
first two months on the hopes of sub-
stantial spring business, shoe produc-
tion turned downward early in March.
However, heavy output of cheaper
shoes late last month probably resulted
in a total first quarter output about
equal to that of last year.

Latterly, however, manufacturers re-
port that many chains are returning
shoes they have been unable to move.
As a result, hopes for a revival in
spring purchasing have been largely
abandoned, and the industry is now
concentrating upon the manufacture of
summer footwear.

ee

I do not remember that in my whole
life I ever wilfully misrepresented any-
thing to anybody at any time. I have
never knowingly had connection with
a fraudulent scheme. I have tried to
do good in this world, not harm, as my
enemies would have the world believe.
I have helped men and have attempted
in my humble way to be of some serv-
ice to my country.—J. Pierpont Mor-
gan.

—_—_2++—___

To be honest, to be kind, to earn a
little and to spend a little less, to make
upon the whole a family happier for
his presence, to renounce when that
shall be necessary and not to be em-
bittered, to keep a few friends, but
these without capitulation; above all,
on the same condition, to keep friends
with himself; here is a task for all a
man has of fortitude and delicacy.—
Robert Louis Stevenson.

—_+++_____

So long as we love, we serve. So
long as we are loved by others I would
almost say we are indispensable; and
no man is useless while he has a friend.

 

 

 

 

 

 

April 17, 1935

MICHIGAN TRADESMAN

 

OUT AROUND

(Continued from page 9)

in 1918 when chain stores began to ap-
pear are now within flirting distance
of the fifty year mark. There are myr-
iads of these old boys who have served
their time in the monotonous service
of chain stores or at the handle of
some corporation gas pump, who are
now down and out. Their chances of
success in this life in regard to build-
ing a little business for themselves are
definitely over. The energy and
strength and youth which constituted
their capital in life have been sold out
and with the gray hair and stooping
shoulders of approaching age comes
the discouraging conviction that their
hopes of success are blasted forever.

Practically all of the young folks of
to-day face the same fate. The best
years for obtaining experience and
gaining financial strength, for those
who have to fend for themselves, are
the years between twenty and forty
and those years are just the ones that
monopolistic concerns purchase out of
the lives of the nation’s young men.

The retail license law proposed by
J. E. VanWormer of Greenville, to
impose a license of $25 on one store
and to double the amount on each addi-
tional store, would make it unprofit-
able for individual or corporations to
operate over five or six stores at the
outside.

Such a law would not be a com-
promise, but an out-and-cut guarantee
for Michigan boys and girls to have
their chance to acquire the blessings
and comforts of life to which they
should be entitled.

I wish to thank the Michigan Trades-
man for the splendid support it has
given the independent business men of
this state and in the present case espe-
cially for its liberal and strong endorse-
ment of the proposed VanWormer li-
cense law.

What we want is a prohibitive tax
against chain stores. We will do our
best to pass the Deihl amendment now
and if that is done perhaps we can give
them the works next year.

I would like to know when the Deihl
amendment comes up or a vote, as I
would like to go to Lansing on that
date, as I am sure there will be a big
turn-out of independent merchants.

F, H. McKay,
Chairman Independent Business
Men’s Association of Greenville.

Detroit, April 12—The brewing in-
dustry of Michigan is practically a new
business. It is hardly two years old.
When beer was legalized only one
brewery in Wayne county and a small-
er one at Manistee were in a position
to produce beer in limited quantities.
Since that time forty-two other brew-
eries have been built or old plants re-
constructed and are now in operation.
I think that this is quite remarkable.
Some twenty-four million dollars have
been invested and thousands of men
have been given employment. This
could not have been accomplished with-
out the great demand for good beer on
the part of the public. Human beings
crave the ingredients of beer, extracts
of grain, fermented with yeast which
develops enzymes, carbonic gas and a
smal] percentage of alcohol and other
substances which defy chemical anal-
ysis. The United States Government
has pronounced beer the purest food
product made, The laboratories of the
brewery are a favorite huntings for the
chemists of our local pharmaceutical
institutions. Yeast culture is developed
here to the highest perfection. The
general public does not understand
this nor has it any conception of the
chemistry of beer, the care required as
to refrigeration and sanitary precau-
tions. Cleanliness, sterilization, purity
of water and ingredients used are a
revelation to visitors, who are freely
admitted and usually end their inspec-
tion at the sterne wirt—star host em-
porium, where free samples of beer

are dispersed. Labor contracts provide
free beer for the employes. United
States Government reports show some
25,000 barrels are consumed in brew-
eries monthly.

From the time beer first reached
these shores in 1620, when the Pilgrims
landed at Plymouth Rock and brought
with them forty barrels of beer and
the grains to raise more barley (malt),
it has been a popular beverage.

Rum made cheaply in the East was
traded for slaves and these, in turn,
traded for more juice of the sugar cane,
out of which more rum was made. This
for a time discouraged the beer brew-
ers, but the founders of the Nation,
recognizing the evil effects of rum, en-
couraged beer brewing by eliminating
all taxes on breweries for a period of
years. To-day a total tax of $6.30 per
barrel is imposed, Fifty-seven cents
on every dollar collected by the brew-
ers for beer is tax money.

If temperance and sobriety are to
prevail in this country, this tax must be
reduced in the interest of public health
and morals. And now that the state
is in the liquor business, we must plead
with the powers that be to confine the
sales outlets—public places—to people
who will obey the law, keep their places
clean and respectable and learn how to
protect and care for the beer sold by
them to an appreciative public.

I hold that it is not necessary to
advertise beer. People will buy beer
without advertising. That is the great-
est asset of all brewers, the desire or
demand for beer. But the individual
brewer must offer his particular brand
or kind of beer—call the public’s atten-
tion to it by signs or printed matter
in publications such as your Trades-
man. However, I do not have any-
thing to do with this, except that I am
interested in the “copy” which should
inform the public of the beneficial qual-
ities of beer as an aid to the digestive
organs. Doctors recommend it to the
aged, to women and children at times.
This will make you smile. Children
are barred from drinking beer in public
places by law—this is correct. Fiow-
ever, mother cured our colds with a
cup of hot beer befcre we were put to
bed and tucked in woolen blankets.

I am going to bring my letter to a
close before you run out and buy a
bottle of beer and try it on your own
system before lunch.

As soon as the Association has some
money and can carry out the plans fre-
quently suggested by its President, Mr.
Colby, of the Tivoli Brewing Co., to
establish proper public relations by
publicity of the right kind in such pub-
lications as the Michigan Tradesman,
which I have read from time to time
during the past thirty years, and other
publications which enjoy the respect of
our reading public, the industry will
benefit thereby. In the meantime I
shall bring the Michigan Tradesman
to the attention of our advertising
brewers whenever possible.

John Bodenstab.

 

Another letter from the pe nof R. H.
Knapp, of Saginaw, is published else-
where in this week’s paper.

 

Open letter to Jos. C. Grant:

Greenville, April 11—I have just read
your “open letter” to Rev, Coughlin as
published in the Michigan Tradesman
of April 10.

I feel that you stated the case very
completely and hope that all who read
the same will promptly state their re
actions in letters to Rev. Coughlin.

Chas, E. Gould.

 

Ann Arbor, April 10--I am amazed
that you would publish a report about
the University without attempting to
get the facts. Surely we are all well
enough acquainted with newspaper
practice now to be suspicious of exag-
geration and misrepresentation, The
facts in regard to the meeting to which
you refer are as follows:

The meeting was conducted by a
professional agitator, a former student
of the University of California I am
informed. The persons present, most
of them passersby and curiosity seek-
ers, did not number one thousand. The
few people who half-heartedly raised
their hands when the Oxford oath
was read were not entirely stuudents
by any means.

I wish you to know that I welcome
the opportunity to explain matters
which pertain to the University and I
have tried to make this very clear to
the citizens of the state.

Alexander G, Ruthven,
President University of Michigan.

About forty-five years ago I was in
Chattanooga and called on the editor
of a monthly trade journal there named
the Tradesman and owned by Adolph
Ochs, who also owned and published
the daily Times. The editor of the
Tradesman urged me to pay my re-
spects to Mr. Ochs, which I was very
glad to do. He told me he had an am-
bition to own a New York daily paper,
believing he could ultimately develop
the best daily paper in the United
States. He said this without any at-
tempt to convey the idea he was boast-
ing. I had already noted that he had
made the Chattanooga Times a won-
derful paper, so when I learned, a few
years later, that he had purchased the
New York Times, I subscribed for the
latter and have taken it ever since.
The gradual enlargement of the paper
and the marvelous expansion of its use-
fulness has been one of the joys of my
life. The Times has long been regard-
ed by me as the greatest daily news-
paper in the world. No other Ameri-
can daily can be mentioned in the same
class with the Times. No other daily
newspaper has done so many things
and done them so well as the Times
has done. The co-operation the Times
has given every American president
since Cleveland, except Wilson, is al-
most beyond comprehension. Wilson
spurned the Times and fawned on the
World, now dead. He considered the
editorial writer, Grant Cobb, who start-
ed his editorial career in Grand Rap-
ids, as the greatest exponent of Dem-
ocratic principles in America.

 

Following the suggestion of Justice
Brandeis, the Florida legislature is
considering the enactment of a meas-
ure to shut chain stores out of the
state. The drastic nature of this bill
becomes apparent from this outline. It
is a clear cut prohibition against chains
in that state and is the first direct
assault on them to prohibit their oper-
ations as the result of monopoly, con-
centration of business, the creation of
unemployment, elimination of local
enterprises, and from the standpoint
of impoverishment of communities.

 

The Detroit News interviewed a
large number of manufacturers con-
cerning the NRA. Eighty-three per
cent. of those answering the question-
naire say the so-called recovery act
was not beneficial to them; that instead
of helping them recover from the de-
pression it placed them in a more hope-
less position and forced them to face
losses which the Government had no
business to load on its citizens.

E. A. Stowe.

Happiness in this world, when it
comes, comes incidentally. Make it the
object of pursuit, and it leads us a
wild-goose chase, and is never attained.
Follow some other object, and very
possibly we may find that we have
caught happiness without dreaming of
it; but likely enough it is gone the
moment we say to ourselves, “Here it
is!” like the chest of gold that treasure-
seekers find—Nathaniel Hawthorne.

—__>-+-.—____

The character and qualifications of
the leader are reflected in the men he
selects, develops and gathers around
him. Show me the leader and I will
know his men. Show me the men and
I will know their leader. Therefore, to
have loyal, efficient employees—be a
loyal and efficient employer.—Arthur
W. Newcomb.

——_2+.—____

There is but one virtue: to help hu-
man beings to free and beautiful life;
but one sin: to do them indifferent or
cruel hurt; the love of humanity is the
whole of morality. This is Goodness,
this is Humanism, this is the Social
Conscience.

 

Phone 89574
John P. Lynch Sales Co.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

Cash paid for stocks of merchandise
of every description including ma-
chinery, plants and equipment.
Write or wire

M. GOLDSMITH

935 Gratiot Ave. CAdillac 8738
DETROIT, MICHIGAN

 

 

 

 

Complete modern Drug Store fixtures for sale at
a great sacrifice, consisting of plate glass sliding
door wall case, show cases, cash registers, count-
ers, back bar soda fountain and utensils, etc.
ABE DEMBINSKY, Liquidator
171 Ottawa Ave., N. W.

Grand Rapids Michigan

 

 

 

BUSINESS WANTS
DEPARTMENT

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

For Sale—Modern country store 20 x 40
with stor eroom and basemert; seven-
room house; water and electricity; dcutie
garage. On country road. Would sacri-
fice for cash. Would sell stock and rent,
U.S. post office goes with store. Located
in good farming country. Or C.K. &
S.R.R. John Oswald, Cressey, Mich. In
southwest Barry county. 711

Grand Rapids Auction House—Stock
liquidating sales, Also auctioneer for
private commercial factories --bankrupts
—courts—ete., 636 Eastern avenue. S.E..
Grand Rapids, Mich. {138

FOR SALE—Successful, paying small
department store. Has been making
money all through the depression. An up-
to-the.minute popular-priced stock, In-
ventories approximately $7,500. Will re-
duce stock to suit buyer if necessary.
Enquire Leemon’s Department Store. 2404
Conners street. South Park. Port Huron,
Mich. 714

FOR SALE — Ladies

 

 

Ready-to-Wear

shop. Established five years and doing
good business. $200. P. O. Box 246, San-
dusky, Ohio. 715

 

FOR SALE—Grocery and meat busi-
ness. With or without building. At a
sacrifice, on account of sickness, Located
at Harbor Springs, Mich. Near rich re-
sort. Fine opportunity for up-to-date
on Write owners. G. W. Melson
& Co.

 

 

 

 

  

24

  

From the Cloverland of
Michigan

Sault Ste. Marie, April 15— Well,
here we are back on the job again,
after spending the winter in the Sunny
South, where they sing “In the good
old winter time.”’ The Sault picnic, cel-
ebrated last month at Sunny Side
Beach, was attended by forty-two Soo-
ites. There should have been a larger
attendance, but a few of our citizens
preferred to attend the races and
missed the picnic. The South surely is
the winter playground. Wood sells for
1 cent per pond, but as there are very
few days when a fire would be neces-
sary it does not work much hardship.
Meats sell at higher prices and vege-
tables about the same as here. Fruit
is the only cheap food and that sells
at most any price. If you want to pick
it in the groves the cost is very little.
It seems as if the tourists leave with
sand in their ¢hoes and look forward
to returning again the next season.

Charles Johnson, the well-known
blind man, who has been conducting a
confectionary store here for the past
twenty years, died two weeks ago. He
was a remarkable blind man, being
able to distinguish currency, especially
bills, by the feel. He was never known
to have made a mistake in making
change. He knew just where each ar-
ticle was kept and knew his stock. He
had many friends who will miss him.
He left no relatives.

' F, F. Morrison, formerly proprietor
of the B. & M. Tavern at. Germfask,
has taken over the Seney Hotel at
Seney, formerly owned and operated
by Mr. and Mrs. Ty Wenshell. The lat-
ter is moving to a farm near Clare.

Neil Cameron, who for the past two
years was in the grocery business with
T. Melvin at DeTour, died last week at
the war memorial hospital at the Sault,
ot heart failure. Mr. Cameron was one
of the prominent business men of this
town, having lived there many years.
He was a member of the Masonic or-
der, under the auspices of which the
funeral was conducted.

Mr. Keno died at DeTour three weeks
ago at the age of 101 years. He was
the oldest man in Chippewa county.
He made his home for many years
with J. F. Goetz, at DeTour, looking
after the garden and doing odd chores
until about one year ago, when old
age slackened his activity. He was
known as Keno and was known by
most every one in Chippewa county,
having had a cheerful disposition and a
good word for all who knew him.

Earl Martin, the well-known mer-
chant at Trout Lake, had a narrow
escape from drowning last Friday,
while taking a ride with Dr. B. T.
Montgomery, one of our local doctors,
to Sugar Island. Traveling at about
25 miles per hour over the bridge on
the causeway, at the East end of the
bridge, Mr. Martin said there had been
a washout and after the front wheels
of the car dropped into a hole, the front
of the car leaped into the air, when the
wheels returned to the ground. The
car darted to the left crashing though
the railing and plunged into the water.
The car turned over and rested on its
wheels in four or five feet of water.
Mr. Martin, riding in the front seat
with Dr. Montgomery, leaped into the
back seat and as the water rushed into
the car through an already broken left
front window, drove his fist through
the left rear window. Just then the car
turned over on its left side, the broken
window at the bottom. The car was
then under water, with the exception of
a few inches. Mr. Martin then broke
the rear window and with water rush-
ing in by the barrel, he started to wig-
gle through, but after getting head and
sholders through the opening he be-
came stuck. By this time the car was
filled with water. Mrs. Martin and
Duncan were lying, apparently uncon-
scious, on the floor and Mr. Martin
could not see Dr. Montgomery. After
a struggle, Mr. Martin worked him-

Items

MICHIGAN

self free and fell back in the car, which
he knew had become a death trap. Mr.
Martin said that he thought of his chil-
dren, he thought of all the newspaper
articles he had read of people drown-
ing in cars and said to himself, “Well,
here are four more.” He then attacked
the right window of the car now at
the top of the submerged car. He
pounded with his fist. “You’ve seen
slow motion pictures?” Mr. / Martin
said. “Well, it was just like that.” Be-
cause of the water he just couldn’t get
any force back of his glows. In a
last effort, he crouched with his feet
against the bottom side of the car and
leaped against the window, driving his
head and shoulders through the glass.
As a result, he suffered a long gash in
his scalp. A dozen stitches were taken
to close the wound. He clambered
out and stood up. The water well
above his armpits. Catching his breath
he went under, reached in and pulled
out Duncan above water until he could
be revived by the fresh air and again
dove under the water. He reached in
and saw Dr. Montgomery apparently
completely lost, thrashing about the
water. He grasped one of the Doctor’s
flailing arms and pulled him out. Mar-
tin was at that time exhausted. “My
wife, she’s still in there,” he said to
Dr. Montgomery. The doctor reached
in and pulled her out and the three men
carried her to the causeway where she
was revived. They are all lucky to be
alive. Every minute they expected to
be their last. He declared it was no-
body’s fault and that it all happened
in a flash. i

The first boat opening navigation is
expected the first of this week. The
steamer W. B. Davock, of the Inter-
lake Steamship Co., is due to arrive at
DeTour Sunday. Meanwhile continued
warm weather further rotted river ice
and first trippers are expected to have
little or no difficulty in the river
proper.

Unusual activity is evident on farms
alongside the paved highways. It will
not be long now before the farmers will
have their hot-dog stands running and
will be bringing vegetables out from
town to sell to tourists.

William G. Tapert.
+2 >—__
Large Meeting of Hotel Association
Officials

Establishing a precedent unique in
the history of organizations comprising
the hotel industry, Charters No. 29 and
22 took a leading part in the meeting
sponsored by the Michigan Hotel
Association at the Olds Hotel, Lan-
sing, on Friday evening, April 12, as
part of the program of the Michigan
State College, Short Course in Hotel
Administration, Assembling the offi-
cers and members of several Greeter
Charters, the International Stewards
Association, the Detroit Auditors Asso-
ciation and several other organizations
affiliated with the hotel business, this
giant gathering has accomplished an
immense benefit in cementing the dif-
ferent units in our hotels.

Followng the dinner, Frank R. John-
son, proprietor of Jiohnson’s Rustic
Tavern, Houghton Lake, President of
Michigan Charter No. 29 and Secre-
tary of the Michigan Hotel Association,
presided over the meeting as toastmas-
ter, and handled the entire proceedings
in a humorous and brilliant manner.

Mr. Johnson called upon Ralph T.
Lee, proprietor Lee Plaza Apartment
Hotel, Detroit, and President Michigan
Hotel Association. In response, Mr.
Lee welcomed the hotel people and
expressed his appreciation to those who
had helped to make the meeting suc-
cessful.

TRADESMAN

Wilfred A. Stead, International Pres-
ident Hotel Greeters of America, and
the featured speaker of the evening,
was introduced by Mr. Johnson as the
inspired head of the Greeters, who had
already accomplished so much good
for the organization that he had the
unlimited backing of the entire mem-
bership.

In opening his talk President Stead
thanked his friends for the excellent
assistance they had extended him. He
spoke of the splendid co-operation of
the Women’s Auxiliary and the bene-
fit the Greeters derived from their
organization. He extended his best
wishes to Elena Gould, who was pres-
ent, and a candidate for the office of
President of the International Wo-
men’s Auxiliary.

President Stead continued by saying
that Greeterism meant so much _ be-
cause of its sincerity and that a sincere
Greeter would be a good employe.
Without the assistance of the employer,
however, the organzation would fail,
and Greeter Stead indicated that the
individual hotel would derive its bene-
fit of Greeterism because a_ better
Greeter meant an improved education.
He asked each employer to “Get be-
hind your office employes.” For the
information of those present who were
not Greeters Mr. Stead outlined the
departments of Greeterism as follows:
Publicity, See America First, Promo-
tion and Employment, Educational and
Greeter Home.

Ruth Mary Myhan, Shamrock Hotel,
South Haven and Chairman of the Ed-
ucational Committee of the Michigan
Hotel Association, the sponsor of the
Short Course, told of the favorable re-
action to the meeting in progress and
expressed a hope to see each of the
participating groups grow as an aid to
closer cooperation.

Nelson Goodsell, Michigan Field
Manager, Horwath and Horwath, De-
troit, gave an excellent talk on ac-
counting control.

Other speakers included Charles H.
Schnell, Purchasing Agent Book-Cad-
illac Hotel, Detroit, and President De-
troit Stewards Association; R. H. Van-
derslice, President Chicago Stewards
Association and past Secretary of the
International Stewards Association;
John Anderson, Hotel Harrington,
Port Huron, district Vice-President of
the American Hotel Association and
past President Michigan Hotel Asso-
ciation; James J. Jennings, Assistant
Manager, Morton Hotel, Grand Rap-
ids, and President West Michigan
Charter No. 22; Joe Brunette, Assistant
Manager, Hotel Sherman, Chicago, and
President Chicago Charter No. 7:
Professor B. R. Proulx, in charge of
Hotel Administration Course, Mich-
igan State College; Mrs. Georgia Hunt,
President Chicago Hotel Women’s
Association; Wm. E. Snyder, Catering
Manager, Hotel Morrison, Chicago,
past President Michigan Charter No.
29, and past President International
Stewards Association; Miss Allie An-
derson, Manager Winnemac Hotel,
Chicago, and President Women’s Aux-
iliary Chicago Charter No. 17; Mrs.
Camilla Pearce, Manager Prenford
Hotel, Detroit, and President Women’s

April 17, 1925

Auxiliary Michigan. Charter No. 29;
Miss Elena Gould, Majestic Hotel,
Chicago, National Director Women’s
Auxiliary Greeter Home Committee,
and candidate for the office of National
President of the Women’s. Auxiliary;
Bruce Anderson, our host, Lansing,
and Vice-President Michigan Hotei
Association; Henry Hollister, Manager,
Bancroft Hotel, Saginaw, and past
President Michigan Hotel Association;
Noel Black, District | Vice-President
Hotel Greeters of America and past
President Michigan Charter No. 22;
William Rademaker, Norton Hotel,
Detroit, and past President and Secre-
tary of Michigan Charter No. 29, and
past Vice-President Hotel Greeters of
America; Paul Simon, Horwath and
Horwath, Chicago; Joe Denawetz, De-
troit-Leland Hotel, Detroit, and Sec-
retary-Treasurer Michigan Charter No.
29; Mel Leweke, Rowe Hotel, Grand
Rapids, and Secretary West Michigan
Charter No. 22. Joseph Denawetz. .

—_2>+>—___

Another Public Hearing on Diehl Bill
(Continued from page 5)
seriously questioned, He said it looked
as though there was some other rea-
son that prompted the opposition to
the bill. Supreme Court decisions have
often upheld the rights of lawmakers
to levy taxation, either for the support
of the Government, or to restrict and
regulate certain kinds of business. Dur-
ing the five minutes of time remain-
ing, E. B. Stebbins urged the taxation
committee and members of the House
to consider seriously the welfare of the
state and its own business interests.
Monopolies have no place in a democ-
racy and already these have been a
great factor in prolonging the present
depression. He said if the plea of the
big chains was logical, the present
chain store license should be repealed,
so food costs could be lowered. He
called attention to the fact that the
chain stores said nothing as to the
effect the removal of the profits on
the trade they receive has upon this
state and every community. If the
towns and cities of this state were
served by home merchants alone, times
to-day would be much better. He
urged the broadening of opportunities
for American youth, that those of small
means may have a more secure chance
in business life.

a
Twenty-One New Readers of the
Tradesman
North Park A, G. Store, Grand Rapids

FE, J. Manshum, Grand Rapids
Owen J. O’Reilly, Grand Rapids
Robert W. Upson, Grand Rapids
Ray Watkins, Grand Rapids
Wm. Jenning, Grand Rapids
Hesselink Market, Grand Rapids
M. Leestma & Son, Grand Rapids
Robert Muller. Grand Rapids
Jelsema Hardware & Elec., Gr. Rapids
Vredevoogd Bros., Grand Rapids
F. K. Quigley, Comstock Park
H. J. Kurtz, Sparta

C. E, Gillette, Sparta

Johnson Bros., Sparta

R. H. Morton, Casnovia

Prater & Eitel, Casnovia

Carlson & Trofast, Kent City

A. E. Truman, Newaygo

Anton L. Yeiter, Grand Rapids
H. Hoffman, Grand Rapids.

 

 

 

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Distributors for
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Phone 8-1431 Grand Rapids, Michigan

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