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4 <@PUBLISHED WEEKLY 4 7@s a0 2» TRADESMAN COMPANY, PUBLISHERSS<

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Fifty-second Year GRAND RAPIDS, WEDNESDAY, MAY 1, 1935 Number 2693

 

INVICTUS

Out of the night that covers me,
Black as the Pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance
I have not winced nor cried aloud

My head is bloody but unbowed.

Beyond this place of wrath and tears
Looms but the horror of the shade,

And yet the menace of the years
Finds and shall find me, unafraid.

It matters not how strait the gate,

How charged with punishments the scroll,
I am the master of my fate;

I am the cavtain of my soul.

WILLIAM ERNEST HENLEY.

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®

 

 

 

 

Rademaker-Dooge Grocer Co.

 

Distributors for
KARAVAN KIRO COFFEE
KARAVAN EL PERCO COFFEE
KARAVAN SIXTY-SIX COFFEE

 

Phone 8-1431 Grand Rapids, Michigan

 

 

 

 

 

 

7 GOOD REASONS WHY
YOU SHOULD STOCK
W. R. Roach &
Co., Grand Rap-
ids, maintain
seven modern
Michigan facto-
ries for the can-
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grown by Michi-
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BISCUITS

MAY BE BOUGHT
WITH CONFIDENCE
AND SOLD
WITH PRIDE

 

 

Home Baker Fiour |

A High Grade Kansas Hard Wheat Flour

High Quality - Priced Low

Milled to our own formulae which is pleasing
thousands of housewives. Sold throughout the
entire State of Michigan. Will prove to be a
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LEE & CADY

 

 

 

 

 

 

 

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A DESMAN

 

_Fifty-second Year

GRAND RAPIDS, WEDNESDAY, MAY 1, 1935

Number 2693

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

DEVOTED TO the best interests of business men.

 

 

 

SUBSCRIPTION RATES areas follows: $3. per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10 cent.
each. Extra copies of current issues, 10 cents; issues a
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of
Grand Rapids as second class matter under Act of
March 3, 1879,

 

 

 

Printed by the ‘Tradesman Company, Under

NRA Conditions.

 

 

MEN OF MARK
—_—+—

A. A. Anderson, President of the
Hayes Body Corp.

A. Anderson was born in
Marine City. Both father and mother
were of Scotch descent. The father
was born in Toronto, Ont., the second
day after his mother reached this coun-
try. The mother was born in Nova
Scotia, When Mr. Anderson completed
his tenth grade in the public schools,
he entered the employ of the Marine
Savings Bank as book-keeper. He re-
mained with that bank and the Com-
mercial Bank of Port Huron ten years.
He then removed to Fort Benton,
Montana, where he acted as book-keep-
er for the Stockman’s National Bank
four years. His next move was to Hast-
ings, Mich., where he served the Hast-
ings City Bank twenty-one years as
cashier and vice-president. In 1919
he removed to Grand Rapids to take
the position of Secretary and Treas-
urer of the Hiayes Body Corporation.
Last week he had his position changed
to that of President and Treasurer, due
to the long-time illness and retirement
of W. W. Hoagland, of Detroit, as
President. Mr. Hoagland has served
the corporation in the capacity seven
years,

Mr. Anderson was married in 1898
to Miss Grace Messer of Hastings.
They have one daughter, who is mar-
ried to Richard Allen, of Hastings.
They have one son.

Mr. Anderson has been an adherent
of the Episcopal church ever since he
was a smal child. Since coming to
Grand Rapids he has served St. Mark’s
church as vestryman.-. He has been
Treasurer of the diocese ever since the
death of Sidney B. Drake, twenty years
ago. While living in Hastings, Mr.
Anderson was mayor of the city one
term, member of the board of educa-
tion several years and member of the
State Hospital Board six years. He
was also Treasurer of the Michigan
Bankers A'ssociation one year.

Archie

Mr. Anderson belongs to all of the
Masonic bodies. He is affiliated with
the Blue Lodge of Hastings, the Con-
sistory of Grand Rapids, the Knights
Templar of Port Huron and the Shrine
of Detroit.

Mr. Anderson likes to hunt birds
and land any kind of fish.

Mr. Anderson attributes his success
in life to hard work. The factory he
now dominates employs 1200 men at
present. It has in times past employed
as many as 5500 men—3300 in Grand
Rapids, 1500 in Indianapolis and 700 in
Ionia. It has a paid in capital of $686,-
000, enjoys good credit and is in re-
ceipt of a satisfactory line of business.

No boy ever passed througr a more
typical and enthusiastic boyhood than
did Mr. Anderson, but, coupled with
it, and as its foil, so to speak, was a
systematic, sincere development of the
man, so that, when he left the high
school, the was exceptionally well-
equipped for taking up responsibilities
and duties in connection with the busi-
ness he espoused for thirty-five—the

banking business in four different
cities.
That he has ever been a_broad-

minded, loyal and public-spirited citi-
zen is a record equally well known.
In fact Mir. Anderson is typical of the
kind of manhood and the quality of
citizenship which have brought the city
of Grand Rapids up from being the
ninth or tenth city in Michigan to the
dignity of second city in the State, and
the metropolis of Western Michigan.

Mr. Anderson is a man of convic-
tions, having the courage to abide by
and strive for those beliefs, but without
developing the shadow of bigotry. Con-
fident as to the future of the city of
his adoption he has ever labored freely
and generously to advance her inter-
ests,

No man has lived a more upright
life, no man has been more loyal to
the best interests of the city or more
generous and energetic in advancing
those interests; and yet, for no speci-
fic reason but merely because his tastes
are so strictly and purely domestic, his
life has been devoted to his family, his
business and his native town, and this
devotion has been marked by supreme
rectitude, self reliance, industry and
energy, backed by clear, careful judg-
ment and good will toward all. It is
impossible to conceive a_ superior
record.

—_++>—___

Control of brown patch, a disease
which attacks golf greens and lawns,
is claimed for a new fungicide which
combines two organic mercury com-
pounds.

=—_s__

Meats are roasted exactly as wanted
—rare, medium, or well—with the aid
of a new cooking thermometer.

Necessity of Getting Down to Business

In the lively brood of complicated
questions raised by the depression none
is more pertinent to the welfare of the
Nation than the objectivity of the re-
covery measures.

Look at the problem from any view-
point, the fundamental necessity for
generation of revival always comes
around to ‘“‘business” and the ‘“‘business
man.”

But what is “business”? It is a mere
economic abstraction, a soulless entity
with life and being only in textbooks,
an image no more substantial than the
elusive phantoms that fret a visionary’s
dream of Utopia?

“Business” is on everybody’s tongue.
“How’s business?” On ships, on trains,
in the air, under the ground, in homes,
in clubs, in theaters, on the street,
wherever men meet and _ exchange
views, there is talk of “business.” Is
business better? Is business bad?

If universal discussion be a reason-
able rating of interest, it seems fair to
conclude that the institution known as
“business” is a matter of general con-
cern to the American people.

A broad approach to the meaning of
business may be made from the idea
that it is “the scientific conduct of the
affairs of life.’ In a larger and very
real sense it signifies the creation of
wealth and the distribution of products
and services to the people.

However much its activities may be
refined with detail and attenuated with
distance, however many the hands that
touch them, the basic fact of creative
usefulness is not altered. “AI! original
wealth,” wrote Adam Smith in 1776,
“comes from the soil.” Test that judg-
ment against a nation of 126,000,000
people, and the riddle of getting
“wealth” from its point of origin to the
point of consumption provides its own
accent of value on processing, trans-
porting, financing, warehousing, selling
and all the other expert contributions
of the business community.

For these operations millions of
heads and hands are required. When
“business” thrives, the people are
gainfully employed, the country is pros-
perous, the individual share of the na-
tional income increases, and living
standards are high.

To the critic and the cynic the ‘“ma-
terialism of business” is its decisive
fault. Against that perverse logic is the
expanding verity that business is the
“good provider” for the nation. What
the Government spends must be taken
from business, from those who suc-
ceed as business succeeds.

Organized satisfaction of the wants
of the individual is essential to the eco-
nomic unity of an organized society.
Business is as various as the individ-
uals who give it life and expression.
It is the one-chair barbershop, the

neighborhood drug store, the small
town “emporium,” the village cobbler,
the corner delicatessen, the hole-in-the-
wall fruitstand. It is scaled to Main
street, to Fifth avenue. It is General
Motors, United States Steel, Standard
Oil. It is Smith’s meat market, Jones’
theater, Brown’s variety store. It is
little, it is big, It is guided by one
man, by boards of directors. Its units
employ one man, thousands of men.
Its capital ranges from a few hundred
dollars to millions,

Whatever its resources in man power
and money, there is no field for man’s
endeavor broader than business, Well
and truly it has been said that initia-
tive and courage are the stock-in-
trade of trade. The human quality of
business is at once its strength and jts
weakness, It is as sensitive as it is
serviceable. Wars and droughts, legis-
lation and public policy at home and
abroad, the state of opinion—all these
things touch business closely, and make
it “difficult, human, and worth while.”

Were numbers to tell the tale, it
would be possible to believe that every
American regretted that he had only
one plan to give to his country, The
trouble with most of the forward look-
ing and backward blaming is in regard-
ing “business” as a figurative generali-
zation. The saving reality, as every one
should know, is that “business” is only
the American people in their working
clothes. Merle Thorpe.

Summer Apparel Orders Gain

Increased interest in new Summer
merchandise is reflected in the heavier
volume of mail orders received this
week. The gain over the previous week
is interpreted as indicating retailers in
many sections last week made consider-
able headway in the reduction of sea-
sonal stock of apparel and accessories.
Sheer and cotton and linen dresses are
in active request, particularly up to the
$10.75 ranges. White and pastel coats
are sought, but it is in this division that
retailers are continuing to work down
current stocks, particularly of trimmed
garments, Volume in accessories, rang-
ing from millinery to blouses and hand-
bags, have increased sharply.

—»2>—___
Swim Suit Orders Broaden

For the first time since the opening
of lines, retailers went into the market
last week for bathing suits in a sub-
stantial way, mill agents and jobbers
reported. The unfavorable weather had
held back their orders, but with the
arrival of higher temperatures they
started to operate. While jobbers are
fairly well stocked on suits, selling
agents declared that a real warm spell
would clean them out of merchandise
quickly, Since mills cannot promise
deliveries earlier than June, several
agents professed to see a very tight de-
livery siutation later in the season.,

 

TR a ate eee

 

 

'
:
Ly

abssalinaipatuklAatcanincianitenansdianecement

THREE STORE CHANGES

 

Necessary and Successful-in the Past
: Few Years*

When I was’ first asked by -your
program chairman, Mr. Hoag, to say a
few words this afternoon, I was first
prompted to say “No,” -because there
were other things that had to be done,
and why in the world do they want me
there for anyway? It reminds me of
the story of the man who was standing
on our Muskegon dock of the Goodrich
steamship line. He had evidently been
where liquids with high spirits were
flowing freely. It was a bright night.
The moon was shining. He was walk-
ing up and down the dock until, finally,
one of the men in the office of the
Goodrich line came out and told him
that he had better go home because he
was afraid he might fall in the water.
He was very agreeable and said that
he would. About ten or fifteen minutes
later he was still walking up and down
the dock and looking very steadfastly
into the water. Finally, the gentleman
came out of the office and said, “I
thought I told you to go home. You
promised me that you would. We can
not allow you to keep walking up and
down the dock any longer, and if you
will not go home I will have to call
the cops.” So he said he would again,
but he said, “Before I go, tell me one
thing. Will you tell me what that is
down there? The man said “That is
the moon.’ Which was true. It was
the reflection of the moon in the water.
Finally, the man who was lit up like
a Christmas tree said, “So that is the
moon, is it? Then tell me what in the
world I am doing away up here.” That
is the way I feel this afternoon.

It is going to be impossible for me
to bring to you any big store ideas. If
I did they would thave been merely
taken out of a book, and I didn’t care
very much to do that. My connection
with stores has been with the small and
medium size stores. However, it has
been my good fortune to have been
connected in the retail business all of
my life, and particularly with a gen-
eral store, which my father owned, and
in later years, in fact for the past fif-
teen years, in the department store
field with the present store that I am
connected with at this time. Things
have changed a great deal in the past
few years in a retail way and I am
sometimes led to wonder as to whether
or not these changes have been for
the best or for the worse. There are a
good many of the old fashioned meth-
ods of store keeping which we have
applied in the past few years and have
found, in our particular case, at any
rate, that they have not been so bad.
I do not want to be misunderstood in
leading anyone to believe that I am
not.in favor of keeping abreast with the
times and conditions, but I mean to in-
fer that during the boom times prior
to 1929 various things, such as controls,
surveys and various other things, were
put into operation with the thought: of
reducing stock and increasing turn-
over beyond a point where I feel it was
* Paper read at Annual Convention Mich-
igan Retail Dry Goods Association by.

N. J. Van Andel, general manager Wm.
D. Hardy & Co.. Muskegon.

MICHIGAN TRADESMAN

healthy for a business. This condition,
however, did not present itself until the
depression times came, back in 1929,
and then many retailers began to won-
der whether or not they had been ‘los-
ing sales volume that they should have
been getting. ‘We have all been
through the unit control system of
stock keeping and to my way of think-
ing a little of it is good, but too much
of it is just plain bad. Too many stores
were being run from the offices and
records without the technical knowl-
edge of what was existing in the store
proper. After all, this thing they call
business is a game and the players have
got to be in it. It might have given a
little more time on the outside for
playing golf or what have you, with all
these records and books, but the funda-
mental principles of business were not
carried out. Please do not understand
that I do not advocate records, inven-
tories, controls, etc., but the only thing
that I am saying is that they have
gone too far.

I would like to confine my thoughts
this afternoon to the thing which is
the most vital part of any organization,
and that is sales volume. I would like
to break this matter of sales into three
classifications, merchandise, advertising
and sales promotions, and departmental
lay-out. If we have time, I would like
to go over a few items in which we
have saved a considerable amount of
money in the way of expenses, at least
one individual who is here this after-
noon will bear me out inasmuch as he
stated that the plan which we use, and
which he is also using, has saved him
from $100 to $150 each month.

I would like to go back with you for
just a few moments to the days before
1929. In fact, let me put it a little
plainer, to the days before the market
crash. Things were running along,
generally speaking, sixty miles per
‘hour and full speed ahead. No one was
worrying particularly about sales and
expenses. In fact, if we will be honest
with ourselves the most of us_ will
admit that business went on without a
great deal of attention. Shortly after

the drop off, we were faced with a sit- -

uation familiar to most of you. Pos-
stbly our territory, together with terri-
tories similar to Detroit, Flint and Lan-
sing, was hit possibly just a little bit
harder on account of the drastic reduc-
tions in the output of automobiles.
Finance Companies were afraid and
pulled in their horns in regard to the
extension of credit. It didn’t take very
long before factories .were idle and
thousands of men were out of work.
This condition came upon us in such
a way that it found many of us dead
at the switch. The paper was full of
unemployment, sales volume decreas-
ing, expenses, balancing of the budget,
both individual and Federal, and the
cry throughout the country everything
but what it should be. We were reluc-
tant, as were many merchants, of fac-
ing the situation fairly and squarely,
hoping and believing, in fact, that this
whole thing wouldn’t last very long
and. before long we would be able to
sit back in our chairs and begin to
write checks. It didn’t take very long
to find out that there were certain ex-

_ told me.

penses going on that couldn't be re-
duced and even certain expenses that
we didn’t want to reduce. But some-
thing had to be done, Our first
thought was to see whether or not
sales volume could be built up without
added expense. I can well remember
going -to a certain store which was
showing splendid sales results. In fact,
when we were showing decreases of
15, 20 and 25 per cent., they were
showing increases of 20 and 25 per cent.
When I entered this particular store, I
could see that the atmosphere through-
out the store was entirely different
than it was in our store. Sales people
were not down in the mouth. Things
seem to be going on instead of standing
still. I had made an appointment with
the manager of the store and before I
had my hat and coat off, I asked him
how he was producing such sales
results. If I live to be one hundred
years old, I will never forget what he
He said, “It is a long long
story and we will start now. Then I
want you to go out to lunch with me,
and we will continue it.” “But,” he
said, “the first thing I want to say is
that these results are not obtained
through doing any one thing. It is all
things put together.” To my way of
thinking there has been nothing more
true than his words. I went so far as
to make arrangements with the local
paper of that town to send us the paper
daily, which they have done for over
two years. Building up sales volume
without added expense is possibly one
of the hardest things to do, First of
all, we took a complete inventory by
departments which were suffering the
greatest business loss without natural
causes affected by depression. After a
very careful survey we found that 75
per cent. of our busines was being
done on about 20 or 25 per cent. of our
stock. The other 75 per cent. of the
stock was not of the type that would
be purchased under conditions which
were existing. Some of the merchan-
dise was entirely too high priced, Some
of the merchandise was not purchased
correctly from the standpoint of style,
color, etc. Other merchandise was not
seasonable; still other merchandise was
old, shop-worn and out-of-date, We
found, further, that the stocks were
not adequate to supply our customers’
demands. In other words, the 25 per
cent. of the stock which was being
turned was not great enough. Custo-
mers did not have the selections they
should have and naturally were going
to other stores for their wants. To
convince ourselves that it was not all
depression, but that we could have
secured greater volume in pre-depres-
Sion times, we started with a few de-
partments putting in néw supplies of
merchandise and where necessary
changing the price lines, together with
other things that we-did. We soon
found that these departments were
sticking out like sore thumbs. If we
will be honest with ourselves, most of
us at least, will admit that store own-
ers have certain pet departments which
they will nourish -and give all the
breaks anyone could expect, which is
the thing that we did with the de-
partments we were trying to bolster.

 

May 1, 1935

The minute the sales started to in-
crease the general atmosphere of the
department was changed. When the
sales were down the atmosphere seem-
ed to be blue, and the morale of the
department was too low to be healthy.
It didn’t take very long for this wave
of building up to reach other depart-
ments and particularly those that were
adjacent to these departments, and they
were beginning to wonder what could
be done in order to liven up their de-
partments, which is a condition you
will find true every time.

The next thing we worked on was
our advertising and sales promotions.
We went back over our advertisements
for one whole year. We found that a
good deal of black depressive ink was
being used. We found that relatively
little attention was paid as to the
prominence of the location of certain
merchandise in our advertisements.
We found that merchandise was adver-
tised out of season and that we were
trying to force merchandise on to the
customers by means of advertising,
which after all is an impossible thing
to do. The reason for all these things
was that departments had no plans
whatsoever as to whether they were
going to advertise, what they were go-
ing to advertise, the space they were
going to use or anything of the kind.
In fact, there were certain departments
which were getting entirely too much
advertising space, while others were
being starved, This was also true with
window space. In fact, I am led to be-
lieve that the morale kept going down
and down until everyone seemed to
think that there wasn’t anything worth
while, merchandise, advertising, win-
dows or anything else. After getting
these advertisements for one year laid
out by departments and the percentage
of their sales, we immediately came to
the conclusion that there should be a
more even distribution of advertising
space, that advertising should be plan-
ned far enough in advance as to the
merchandise that was to be advertised,
the price, size of advertisement, and
everything else that went with it. This
was done by setting up estimated sales
for six months in advance. Each de-
partment was given a percentage ot
advertising cost. First of all these
were broken down by months and then
they were broken down by weeks.
Their last year’s sales events were very
carefully checked through the sales
record, and naturally showed whether
the sales were up or down. Under this
situation each department had to ad-
vertise. At first it was a little hard to
get these advertisements regularly, but
before long they were all in line. At
first they were asked to have the des-
cription, price, etc., three days in ad-
vance, then it was extended to a week.
Now the advertisements must be in
the advertising department ten days in
advance. Proofs are run off by our
local paper two days before the adver-
tisement appears, so that any changes
necessary may be made. The way it
was done before, the department man-
ager would have a certain amount of
merchandise that he or she wanted to
run, He would go to the advertising
depattment and say “I would like to

 

 

May 1, 1935

MICHIGAN TRADESMAN

3

 

have an advertisement for to-morrow
It was taken care of, Five or
ten minutes later another manager
with an advertisement and
squeezed in and before

night.”

came up
that was alsc
we got through we had a cross word
puzzle instead of an advertisement. Re-
garding sales promotions. The depart-
ments at one time were not planning
two or three
days or at the most a week in advance.

their promotions over

Somebody would get a brain storm and
think he had to have a sale, So,
he said day after to-morrow we are
going to have a sale of this, that or
something else. Now the promotions
are planned weeks and in a good many
cases advance. Merchan-
dise is bought, advertising space is laid
space is

months in
out for it, and also window
provided to tie with in.
Another went
at that time was the location of de-
partments. We had a condition, which

item which we into

undoubtedly is existing and has existed

in many stores. Certain departments
were located in prominent places with-
in the store, and because they had been
there for several years regardless of
whether the of the
chandise involved and the sales pos-

sibilities were increasing or decreasing,

importance mer-

the departments were left where they
1932 we had
embroid-

were. For instance, in

departments such as laces,
eries and trimmings on the main aisle
of the store, while other departments
handkerchiefs,

such as hand-bags,

neckwear and_ similar

located in an

departments

were entirely wrong
place as to their relative importance of
We
changes of kind.
ments which were set back into a re-
cessed wall, or something of that kind,

made several

Many depart-

volume.
this

sales

were pulled out and brought into the
foreground. In making the changes as
I have spoken about in the merchan-
dise and advertising of certain depart-
ments to begin with, we also made
physical changes in these departments,
such as color schemes, lighting, etc., so
that from that point on the entire feel-
ing in the department different
and everyone felt more like going after
it. We secured the services of G. P.
Edwards, 1032 N. Dearborn, Chicago,
who was formerly with the Scull or-
ganization had had about
twelve years of experience in some of

was

and who
the large stores around the country
specializing in advertising and_ sales
promotion and also merchandising. His
services have been very valuable in get-
ting our progam definitely under way.
Needless to say that it was necessary
to make some changes in personnel.
3y that, I do not mean to say that
people were thrown out of work by
the dozens. But, to give you an ex-
ample, we had a man on our elevator
well into his 70’s who couldn’t hear or
see very well, and to say the least was
not fit to
proper manner.
buyers, and,
gave buyers
particularly

meet our customers in a
We changed

generally speaking, we

more departments and
the better thus
having fewer buyers covering the same
amount of departments. This made go-

some

buyers,

ing into the markets much easier and
less costly.

There are many other things we
naturally have done which

cessiul, but inasmuch as my time is up,

were suc-

I have covered the three major things.
While a person may be able to talk for
six hours on each one of the three, I
have endeavored to cover them as
briefly as possible. I am glad to have
had the opportunity of appearing be-
fore you this afternoon, and I want to
thank you for your kind attention,
Fifteen Pertinnent Questions Aptly
Answered

You certainly gave us a big order in
the questions you ask. Some of them
In fact one
could write a whole chapter on them.

can’t be answered briefly.

I shall attempt, however, to comment
briefly:

1. What should be done when busi-
ness starts slipping?

Ascertain the cause why business is
slipping and then correct it.
prices are out of line, maybe the mer-
chant’s personality is off, maybe the

Maybe

store is dingy and unattractive, maybe
the operating expense is high,
maybe there’s too much old-fashioned
credit business.

2.) Is
small grocers?

too

modernization advisable for

A clean inviting store is just as nec-
essary for a small merchant as it is for
any other, How can a small merchant
expect to grow big if he doesn’t make
his store inviting, if he doesn’t display
his merchandise properly?

3. To what extent should grocers
invest in fixtures?
No formula can be laid down. It de-

pends upon the lines he is handling and
The merchant
endeavor to

the service he renders.
should,
modern fixtures in every particular but

however, have
above all, he should avoid getting into
debt buying them and thus cramp his
opportunity, It doesn’t al-
ways take a lot of money to have a

business

store, but there gener-
refrigeration,

clean, inviting

ally must be adequate

good shelving, counters, tables, scales,
etc.

4. Do customers prefer to have a
man or woman serve them?

The answer to this question varies
with communities.
average store should have one or more

On the whole, the

women in it, but the employes should
not all be women. Consumers do not
like to see women do the heavy work,
such as filling stock shelves, handling
peck and bushels baskets.
they have shown a preference for wom-
en when it comes to selling baked
goods, light grocery items, taking or-

However,

ders, doing book-keeping and the light
work about a store.
women can talk the kitchen language
better than men, so it is always well

Frequently, too,

to have one or two practical minded
intelligent women in a store.

5. Should small stores keep set of
competent books?

Certainly small stores should keep
competent records. They need not be
complicated, however, or entail a great

amount of work in keeping them up- °

to-date.

6. Are retailers amply repaid for
handling milk?

That depends on local conditions en-
tirely, In some markets they make

money, in others they do not. Even
though a grocer may not make money,
it may still be advisable to handle milk
as a customer service.

7. Should retailers follow market
advances and declines?

Grocers should by all means follow
market advances and declines.

8. How should mark-ups be deter-
mined?

A grocer must, on the whole, deter-
mine his average margin—how much
he needs to remain in business and
then should adjust prices somewhat on
the scale as per the schedule. published
herewith.

9. How

checked?

can store pilfering be

Store pilfering can be checked by re-
moving from the store all high equip-
ment or display so that there are no
hidden corner in the sales room and no
obstructions above the eye level in the
window so the proprietor’s eye can get
an entire sweep of the store. Moreover,
where pilfering is a problem, one or
more sales people should always be in
the front part of the then
pilfering can be made negligible. High

store and

ebstructions, hidden corners and out-
of-sight nooks encourage pilfering.
10. Should small retailers advertise
and how?
retailer with capacity should
The man without capacity
find it difficult to do it on his
Voluntary organizations help.
Newspaper advertisements help in a
Direct mail and handbills
are among the most effective methods.
11. Ways and distributing
business throughout week.
The Friday and Saturday peak can-
It is part and

The
advertise.
will
own,

small town.
means
not be entirely avoided.

parcel of the food business.
couraging consumers to place orders

3y en-

throughout the week, by calling them
up now and then and frequently by
offering Tuesday or Wednesday spe-
cials some of the business can be de-
ferred to the middle of the week,

12. Is credit extension advisable dur-
ing the present period?

Credit extension is advisable only to
the extent that the consumer has capac-
ity to pay. The grocer should operate
on the basis of controlled credit. That
requires good management on the part
of the merchant and those who are not
good credit managers and collectors are
better off on a cash basis, Some cus-
tomers should be given credit only, on

a weekly basis, others only from pay
day to pay day and rarely should credit
be extended beyond thirty days. Gen-
erally the bill must be paid in full when
due or credit should be shut off,

13. Are with employes
beneficial ?

They are very beneficial, especially if
the grocer has capacity to direct these
meetings, sample foods, discuss prob-

meetings

lems and improve service.

14. Should inefficient and unprofit-
able employes be eliminated or trained?

Inefficient and unprofitable employes
with capacity can be trained. Far too
many employes in stores have a dis-
torted viewpoint. You can do very
little with them. You can do better by
replacing them,

15. How often should inventory be
taken and what method is easiest?

At least once a year, preferably Jan-
uary 1, an inventory should be taken
at cost. From that, the grocer may de-
termine that his average mark-up is 22
per cent. of sales. Then throughout the
year, preferably monthly,
should be taken at retail prices, reduce
by 22 per cent the margin and then the
grocer has an approximate stock inven-
tory which will help guide his perfor-
mance thrcughout the year. The fol-=
lowing January 1 he should take an-
other inventory at cost to again estab-
lish his average mark-up.

inventories

I am sorry it has beén necessary to
answer some of these questions so
briefly, but I have tried to cover the
significant points, ;

Carl W: Dipman.
———_» >

How Grocery Products

Marked Up
Class 1—33144%

Vegetables

May Be

Margin

Fruit
Fancy Groceries
Delicacies
Insecticides
Miscellaneous
20 per cent. of sales. Sales $9,600.
Gross profit $3,200.
Class 2—30% Margin

Canning Supplies

Candy and Gum

Pickles and Olives

Relishes

Spices and Extracts

Chocolate and Cocoa

Tea

(Continued on page 7)

 

Lie™ CANDIES
FOR
SPRING AND SUMMER
Orange Slices Minty Mints
Superior Jellies Licomints
Cream Wafers Ass’t Summer Bon Bons
Malted Milk Lozenges Cherry Ices
Cocoanut Sticks Orange Ices
Banquet Mints Lemon Drops
Candy Hazelnuts Jelly Beans
Also Bar and Penny Goods Specialties
ORDER FROM YOUR JOBBER
NATIONAL CANDY CO., Inc. Putnam F actory GRAND RAPIDS, MICH.

 

 

 

 

 

a

 

GRE ope nar vert ay dain

 

 

vt uae scarry nonE tenes tainty enmln xetanm aor

4

MOVEMENTS OF MERCHANTS.

Richland—Hoekstra & Saunders, re-
cently of Kalamazoo, have engaged in
the grocery business here.

Flint—Warrick Bros., 1014 Grand
Traverse street, has decreased its cap-
ital stock from $5,000 to $1,000.

Grand Rapids—C. F. Betteridge suc-
ceeds John McCleary in the grocery
business at 1351 Alpine avenue.

Kalamazoo—L. L. McConnoble has
opened a garage and repair shop under
the style of the Motor Inn Garage.

Detroit—Abner Wolfe, wholesale
grocer, is sponsoring a new group of
retailers known as the Regal Stores.

Detroit—The Detroit Dry Fruit Co.,
Inc., 2371 Russell street, has changed
its name to the Harry Silverman Co.

Jackson—H. E. Way & Sons, 347
West Barr street, wholesale bakers,
have changed their name to the New
Way Baking Co,

Birmingham — Wabeek Pharmacy,
Inc., 296 West Maple Street, retail
drugs, etc., is capitalized at $4,000,
$1,500 being paid in.

Detroit—The Trading Post, Inc.,
7317 Grand River avenue, dealer in
foods, has a capital stock of $5,000,
$2,500 being paid in.

Lansing—The Capitol Tool & En-
gineering. Co., 611 North Grand ave-
nue, has decreased its capital stock
from $15,000 to $10,000.

Kalamazoo—Samuel Gerber, 1333
Portage street, has engaged in the meat
and grocery business under the style
of the Economy Market.

Detroit—The State Sample Furni-
ture Co., 25 West Elizabeth street, has
a capital stock of 1,000 shares at $1
each, $1,000 being paid in.

Muskegon—The Arcade Pharmacy,
Terminal Arcade Bldg., has changed its
capital stock from $10,000 and 200
shares no par value to $25,000.

Scottville—Miss Grace Falconer has
engaged in business here under the
style of the Vogue Shoppe, dealing in
wearing apparel. for women and girls.

Flint—The Genesee Sausage Works
Co., 1107 North Saginaw street, manu-
facturer and dealer in meats, has a
capital stock of $5,000, $4,600 being
paid in. : :

Jackson—Jurgensons, Inc.,; 128 South
Francis street, dealer in paints, var-
nishes, etc., wall-paper and finishes, has
a capital stock of $5,000, $1,800 being
paid in. ;

Hamtyamck—Tihhe Bond Furniture
Co., Inc., 9519 Jos. Campau avenue,
dealer in furniture, refrigerators, radios,
etc., has a capital stock of $5,000, all
paid in, ;

Detroit — The Woodward Market
Co., 3100 Woodward avenue, dealer in
meats, groceries and other foods, also
liquors, has a capital stock of $1,000,
all paid in.

Detroit—The Clearkson Engineering
Corporation, 1480 Penobscot Bidg.,
dealer in electrical and mechanical con-
trivances, has a capital stock -of $10,-
000, all paid in.

Petoskey—The Petoskey Grocery
Co, has leased the Dean Bros, garage
building and has converted it into a
warehouse where it will conduct a
wholesale cash and carry. business.

MICHIGAN.

Bear -Lake—Mrs. Lottie Warren
Lang has reopened her general store
and gas station at Warren's Corners,
it having ‘been closed during the winter
because of the illness and death of Mr.
Lang.

Kalamazoo—LaBelle Gardens, Gull
lake, one of the largest and oldest in-
land lake resorts in Michigan will be
opened for its 15th season under the
management of Dr. Frank Holmes,
May 3.

Detroit—The Palastine Kosher Sau-
sage Co., 1745 Pingree avenue, manu-
facturer and dealer in kosher sausages,
cooked and preserved meats, has a
capital stock of $5,000, $4,500 being
paid in.

Jackson—Kantlehner, Inc., succeeds
R. L. Kantlehner in the wholesale and
retail jewelry business at 923 East
Michigan avenue. The capital stock is
5,000 shares at $10 each, $15,000 being
paid in.

Petoskey—N. W. Wells, Cr., N. W.
Wells, Jr., and W. E. McKercher, have
engaged in business at 315 East
Mitchell street under the style of the
Wells Electric Co., dealing in all kinds
of electrical goods and appliances, in-
cluding refrigerators, washing ma-
chines, radios, etc.

Kalamazoo—Stanley Piotrowski has
engaged in the bakery business, at 220
East Michigan avenue, specializing in
French and Danish pastries and carry-
ing a complete line of all kinds of
baked goods. The business will be con-
ducted under the style of Stanley’s
Pure Food Bakery.

Kalamazoo—The Shady View Poul-
try Farms, a co-operative organization
with ‘headquarters in Allegan, has
opened a wholesale and retail store
here, in Exchange Alley, near Rose
street. It will be under the manage-
ment of H. J. Sisson, a local resident.
The store will be conducted under the
style of the Shady View Store.

Lansing—John Wilson, who has
been connected with the Consumers
Power Co. for the past eight years, has
resigned to engaged in business. He
has taken over the Lansing Tent &
Awning Co.,‘ one of. the oldest tent,
sail and awning concerns in Michigan,
For years the business was owned and
managed by the late M. F. Sparks. The
plant is located at 504 East Michigan
avenue.

Coldwater—Harold A. Tribolet, 47
years old, owner of a novelty and de-
partment store here, and a world war
veteran, died Thursday night at Made
Memorial Hospital of pneumonia. He
was chairman of the Republican city
committee, a member of the board of
Public Works, and a former member
of the city council. He was a prom-
inent Legionnaire, and a member of
the Methodist church. His widow, a

daughter, Mary Ellen 6 years old, and’

his father, Adolph Tribolet, and. two
brothers and three sisters survive.

“Wayne—Requiem high mass was
sung Saturday in St. Mary’s Catholic
church for John B. Murphy, prom-
inent figure in the Democratic party
for many years, who died at his home,
35006 Main St., Wayne, early Thurs-
day morning. Burial in Glenwood
cemetery. Mr. Murphy, who was 73

TRADESMAN

years old, was serving his eighth term
as justice of the peace at the time of
his death. He was appointed post-
master under President Wilson, and
held offices for 14 years through the
administration of President Coolidge.
He had also been a member of the
Wayne City Council. In addition to
his political offices, Mr. Murphy was
engaged in the creamery and hardware
‘business in Wayne.

 

Manufacturing Matters

Detroit—The General Wood Case
Corporation, 4852 Riopelle street, de-
signer and manufacturer of tools, is
capitalized at $20,000, $15,000 being
paid in.

Sturgis—The Home-en-Wheels Co.,
manufacturer and dealer in trailers and
all appliances, has a capital stock of
$20,000, $10,000 of which has been
paid in.

Detroit—The Tiger Welding Flux
Company, 707 Fidelity Bldg., manu-
facture and compound special prep-
arations used in welding, has a capital
stock of $1,500, $1,000 being paid in.

Detroit—Tesslin Laboratories, Inc.,
9421 Grand River avenue, manufacturer
and dealer in all kinds of bird and other
pet supplies, has a capital stock of
$10,000, $5,000 of which has been
paid in.

Farmington—The Union Equipment
Co., Inc., 28424 Grand River avenue,
wholesale and retail dealer in contrac-
tors’ and manufacturers’ new and used
equipment, has a capital stock of $40,-
000, all paid in.

Muskegon—The Connell Supply Co.,
742 Water street, manufacturer and
dealer in ‘building supplies, has merged
the ‘business into a stock company un-
der the style of the P. J. Connell Co.,
Inc., with a capital stock of $10,000,
$1,500 being paid in.

Stockholders Can Prove Very Valuable
Some shortsighted executives decry
and deride institutional advertising,
They want more than a dollar in im-
mediate profit for every dollar invested
in advertising. They haven’t enough
breadth of vision to grasp the potential
value of attracting many thousands of
reputable citizens as investors.

What has rung the death-knell of the
punitive, destructive legislation hatched
at Washington by professorial “re-
formers” utterly innocent of business
experience and utterly innocent of fili-
ing pay envelopes? Admittedly, the
bill was absurd, fantastic, impractical.
But the main reason politicians will not
dare to enact it is that millions of util-
ity investors have risen in rebellion.
The pocket-nerve still is acutely sen-
sitive.

Sensing the many-sided advantages
of building up a lengthy roll of secur-
ity. owners, the management of General
Foods Corporation, to cite one ex-
ample, has conducted intelligent. inst-
tutional advertising. With what results?
Whereas in 1930 the corporation had
32,165 stockholders,- to-day it has 60,-
375.. Approximately 45 per cent. hold
10 shares or less; 22 per cent. 11 to 25
shares; 11 per cent. 25 to 50, and only
14 per cent. own more than 100 shares.
No superhuman acumen js necessary
to grasp the worthwhileness of such an

 

May 1, 1935

achievement—worthwhile from the di-
rect business-winning point of view,
worthwhile from the larger social and
political considerations.

Investors don’t blindly follow dem-
agogues,

—_++>—___
Business Men Bossed, Labor Leaders
Coddled

Americans are supposed to enjoy
equal rights, Why is it, then, that
business concerns are being drastically
probed by politicians, rigid laws and
rules laid down governing publication
of their finances, the salaries of busi-
ness executives published to the world,
whereas the most powerful of labor
bodies are exempted from all probing,
their financial affairs allowed to be
kept dark secrets, the salaries and other
emoluments pocketed by labor leaders
regarded by lawmakers as sacrosanct?
Washington manifestly is playing poli-
tics. Washington manifestly thinks
votes can be won by harassing busi-
ness and business leaders, and that
votes would be lost by subjecting labor
unions and labor executives to similar
treatment.

Is this fair?

More: Is there not danger that such
coddling of labor unions and labor lead-
ers, if continued, will result in enabling
organized labor to dictate to every
employer and plant in America—and,
finally, dictate to all candidates for
political office and to the government
itself?

brand hapids

 

Safe COMpanU

 

OLDEST
LARGEST
STRONGEST

Handlers of Safes in Michigan

No Commission too Large

No Order too Small

Our prices are 10 to 20 per
cent. lower than those of Chicago
and Detroit dealers, due to our

low overhead.

ee

 

~

 

i]

 

~

 

serene

May 1, 1935

MICHIGAN

TRADESMAN

 

Essential Features of the Grocery
Staples

Sugar — All refiners in the United
States advanced prices Monday for re-
fined sugar 20 points to 5.25 cents per
pound, effective immediately. This is
the highest price for refined sugar since
Nov. 18, 1929, and the fifth advance
this year from a price of 4.30 cents. On
the Pacific Coast prices were advanced
15 points to 5.05 cents. The low price
in recent years was 3.70 cents per
pound, in 1932, The price for refined
sugar includes a processing tax of 53%4
cents per hundred “pounds, effective
since June 9, 1934. The latest advance
gives refiners a differential of 1.46%
cents over the current spot price for
raw sugar, or approximately the nor-
mal amount. Beet granulated advanced
automatically to 5c,

Tea—The first hands tea market has
been quiet during the week with no
features and no changes in price. The
earthquake in Formosa apparently did
not affect the tea situation there. Con-
sumptive demand for tea about as
usual.

Coffee—The market for future Rio
and Santos coffee green and in a large
way has shown considerable weakness
during the week, partly on account of
large existing stocks. Prices show a
considerable drop from a week ago.
Actual Rio and Santos green and in a
large way has also been affected and
prices show a fractional drop from last
week with a very dull business. Milds
remain about unchanged with a little
weakness showing here and there, es-
pecially in Columbia coffee. The job-
bing market on roasted coffee has a
rather easy undertone on account of
the green situation. Consumptive de-
mand for coffee is good as consider-
able advertising is being done to con-
sumers,

Fruits — California fruits
undertone and

Canned
have a rather easier
there is insufficient buying interest in
them to test the market. Peaches con-
tinue to quote at various prices under
the code levels; pears are off in the
popular sizes as well as in the larger
tins and apricots have been very dull,
with the market hard to quote because
sales are so few and scattered. How-
ever, should recent damage to the new
apricot crop be as great as earlier indi-
cated, this may tend to arrest any really
abrupt decline in price.

Canned Vegetables—The present po-
sition of the major vegetables seems
to be fairly steady and surpluses of the
three major items, tomatoes, corn and
peas, are light. There have been a few
bargain offerings of statidatd peas out
of Wisconsin here in the past week or
two, but corn seems to be pretty well
cleaned up and tomatoes have lately
shown increased strength.

Canned Fish—Salmon is unchanged,
although Alaska red has a _ little
stronger undertone. Holders are pre-
dicting a little advance which has al-
ready occurred in spots. Other tinned
fish unchanged and in light demand.

Dried Fruits—The dried fruit market
here continues along somewhat more
rugged lines. During the past few
weeks, stocks in the hands of the-trade

have been pretty well moved into con-
sumption and jobbers’ inventories have
also been reduced pretty well. Business
from both local and interior markets
has shown an encouraging gain since
the holidays. Orders have not been
large, but rather frequent, and the ag-
gregate has been fair for this season of
the year. There seems to be no out-
standing demand for any one item and
no particular item is neglected, where
it is available. Buyers prefer to cover
nearby needs only, although this seems
to be the more expensive way of doing
‘business, because it entails so much
more additional trucking, bookkeeping,
etc. Prices in New York are still at-
tractive, as compared with those on
the Coast and enable buyers to fill re-
quirements here at an advantage. Cal-
ifornia reports a reasonably broad in-
quiry for goods from various parts of
the country, and is somewhat more
hopeful about exports. Thus, while Ger-
many has not been active directly, ship-
ments of dried fruits to other European
countries, particularly on the Contin-
ent, have been rather larger and dowbt-
less a good deal of these find their
way into Germany from some of these
other countries.

Beans and Peas—No improvement
has occurred in the various items of
dried beans and dried peas. The mar-
ket is still quite dull, but there have
been no further declines of any mo-
ment.

Fish—Mackerel and other salt fish
are all dull at the moment. The statis-
tical position, however, is strong on
account of light stocks of most items.

Nuts—The market is keeping along
on a fairly even keel with no particular
feature at the moment. There is prob-
ably a little more demand for shelled
walnuts as the ice cream trade swings
into greater activity. Almonds are do-
ing relatively well. Domestic varieties
of both almonds and walnuts have held
up satisfactorily to the Coast in com-
petition with imported varieties, but
both have their particular trades. Cash-
ews are fairly active.

Olive Oil—The olive oil market here
continues routine. There is a fair de-
mand for oil, and prices are being well
maintained. However, buyers are re-
luctant to cover their requirements
very far ahead. Prices abroad are well
maintained, but unchanged. They have
a stronger undertone in Italy.

Rice—The rice market continues
fairly active in New York, but trading
is generally on a routine basis. Buyers
are taking their requirements for about
thirty days ahead, or at the most sixty
days. 3

Syrup and Miolasses—Sugar syrup
continues in good demand with a limit-
ed supply. Prices are firm. Compound
syrup has been in good demand this
week with a slight advance, due to
increased freight rates. The better
grades of molasses are unchanged and
in fair request.

—_++>—____

Blessed are they who have the gift
of making friends, for it is one of God’s
best gifts. It involves many things,
but above all, the power of going out
of one’s self, and appreciating what-
ever is noble and: loving in another..

Review of the Produce Market
Apples—No. 1 Spys, $1.50 and $2.
Artichokes—90c per dozen.
Asparagus—2 doz. section from Iili-

nois, $1.30; Fancy Alton from Illincis,
$1.30 per doz.

Bananas—4i4c per Ib.

Beet Greens—70c per 10 lb. basket,
hot house.

Butter—Cartons, 32c; tubs, 31%4c.

Cabbage—80 Ib. crate from Tenn.,
$3.75,

Calavos—$2.25 per case from Calif.

Carrots—Calif., 50c per doz. bunches
or $2.75 per crate of 6 doz.

Cauliflower — $2 per crate for Cali-
fornia.

Celery — Florida, $3.75 per crate; 12
stalks to bunch, 50c.

Cucumbers — Missouri
75c per doz.

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
stations:

@. H.-P. from farmer. --._ $2.80
Light Red Kidney from farmer__ 4.75
Dark Red Kidney from farmer__ 5.75
Eveht Cranberry 2 5.10
Dark Cranbermy —---22 1 4.10

Eggs —Jobbers pay 22c per dozen

for all clean receipts. ‘They sell as

extra fancy,

follows:

Large white, extra fancy--------_- 25c
Standard fancy select, cartons_____ 24c
Current receipts. = 2c
Medium, Ue ss 22c
@hecks 2052018 os) 20c

Egg Plant—15c each from Florida.

Garlic—15c per lb.

Grape Fruit — Florida, $3.50 for ali
sizes.

Green Beans — $2.25 per hamper for
Florida.

Green Onions— Home grown, 20c
per dozen.

Green Peas — $1.90 per hamper for
Miss.

Green Peppers — 50c per dozen for
Florida.

Honey Dew Melons—$2.50 per case.

Limes—2Ic per dozen.

Lemons—The price is as follows:

300) Sunkist 90 2 $4.00
300 Sunkist) te 4.00
$60) Red) Balle 3 3.50
300 Red Balk 23 3.50

Lettuce — In good demand on the
following basis:
California, 4s and 5s, crate-------- $5.25
Heal, hot house- 22)... 0 =) 12%c
Mushrooms—30c per box.
Onions—Texas, in 50 lb. sacks, $2.75
for white or yellow.
Oranges — [ancy Sunkist California
Navels are now sold as follows:

126) 2 $4.00
[50 4.50
VC 4.50
200) oe 4.50
ZA 4.50
25g (ese 4.50
288 ee 4.00
SOA ee ee cee ee 3.50

Red Ball, 50c per box less.
Florida oranges in boxes are sold as
follows:

i $4.00
Big 4.00
We 4.00
Me 4.00

Parsley—30c per doz. for hot house.
Pineapples—24s and 30s Cuban, $4.25
per box.

Potatoes—Home grown,-45c per bu.
Idaho, $2.50 per 100 1b. sack.

Poultry—Local jobbers pay as fol-
lows

Heavy Fowls 22.125 19c
Eight howls: 250) es 17¢
(urkeys. 2 ee 20c
Geese. 2222522. oe eee 1c

Radishes—Hot house, 40c per dozen
bunches.

Rhubarb—Home grown, 65c per bu.
of about 30 pounds; 20 Ib. box, 90c.

Spinach—$1.35 per bu. for Ark.

Strawberries—24 pint case from La.,
$2.75; 24 qt. case from Alabama, $3.50.

Sweet Potatoes—$1.75 per bushel for
Jerseys.

Tomatoes — Florida repacked, 80c
per 10 Ib. box.

Veal Calves—Local jobbers pay as
follows

Haney 22 80 eee 11%
Good) 22st. Re 9 ¢
Wax Beans—La., $2.25 per hamper.
—_+2..—__

Business Leaders Must Heed Public
Sentiment

Business statesmanship calls for tak-
ing cognizance of public sentiment. To
illustrate: The most influential figure
in a Western public utility observed
to me some time ago, “While we know
that we are legally entitled to a better
return on our capital than we are now
getting, we are prepared to reduce our
dividend still further, if ‘necessary,
rather than do anything antagonistic
to public opinion at this time, The
present hysteria will pass. Then we
will be able to get fair play.”

Contrast that attitude with what has
happened in New York. Floyd L. Car-
lisle, headman of New York’s utilities,
stirred up a hornets’ nest by demand-
ing an increase in rates for public
lighting. When both the Federal Gov-
ernment and New York municipality
declared they would erect power plants
to supply their own needs, Mr. Carlisle,
alarmed, retreated from his position
and, after extremely heated bickering,
offered very substantial concessions.
He and the companies he heads—and
their security holders— would have
been much better off had he adopted
an attitude similar to the Western
leader already referred to,

Public sentiment, in the last analy-
sis, is master of us all.

>

Congres Shows Signs of Sanity
By defeating the Townsend Plan by
266 votes to 56, the House exhibits
sanity. It emphatically turned down
other demagogic amendments to the
Administration’s Social Security Bill.
So far, so good. Congress, while giv-
ing full opportunity for discussion of
this momentous measure, should not
attempt to enact it into law at this
session. The problem is so big, so vital,
so many-sided, so complicated, so un-
charted, that much further research,
study, deliberation and discussion
should be exercised before taking ac-
tion so fraught with weal or woe. Need
for hasty legislation is far less com-
pelling than need for wise legislation.

Gate valves which have renewable
bronze seat rings are now offered. Re-
newal is described as a one-man, five-
minute job, done without removing the
body from the pipe line.

 

 

en eae a a

 

‘which are not

 

MUTUAL
INSURANCE

(Fire and Life)

 

A Few Thoughts About Insurance*

The contract of insurance as we all
know, is a contract of indemnity upon
the terms and conditions specified in
the policy of insurance. It is a pecu-
liar contract and one of hazard purely.
The insurer undertakes, for a com-
paratively small premium, to guarantee
the insured against loss or damage,
upon the exact terms and conditions
agreed on, and upon no other.

That a contract of insurance may be
complete, the following five elements
must be present:

1. Subject matter insured.

A risk to be insured against.
The amount of indemnity.

The duration of the risk.

The premium of insurance.

t is probable that any possible kind
of risk could be insured if desired and
anyone insurance minded could get
so many kinds of insurance that it
would be almost ridiculous.

The best known kinds of insurance,
and the ones most commonly carried,

eH hy

mm on

are life insurance, fire insurance, work-
occu-
insur-

compensation, use and
automobile
different kinds of

men’s
windstorm,
several

pancy,
ance, and
liability insurance.

Life insurance as applied to individ-
uals jis known to all, but many busi-
nesses have thought it well worth while
to insure their important executives.
Many times such insurance helps to
carry business over the transition pe-
riod resulting from the death of the
founder until a new manager may be-
come established with the trade. In
emergencies these policies may be bor-
During the bank holi-
saved

rowed against.
days such insurance
many. businesses which
otherwise found it necessary to default
after years of prompt payments.

Use and occupancy insurance against
fire—better called Business Interrup-
tion Indemnity-protects the assured
against certain losses caused by fire
covered under the
straight fire insurance policy. Fire in-
surance covers only direct loss or dam-
age by fire to the property’ involved,

policies

would have

yet the interruption of business may be
more serious than the property loss
and to protect against such losses use
and occupancy insurance is carried.
This form of insurance can be obtained
against almost any conting2ncy which
would cause an interruption of busi-
ness.

‘Use and occupancy insurance is in-
tended to cover loss through three sep-
arate groups of items.

1. Net profits which otherwise would
have been earned during total or par-
tial shut down because of fire.

2. Certain fixed charges and expen-
ses which must necessarily continue
such as taxes, salaries to permanent
staff, interest on borrowed capital, in-
surance premiums, advertising — (par-

* Paper read at annual meeting of Mich-
igan Retail Dry Goods Association by
Charles N. Hoag, of Kalamazoo.

MICHIGAN TRADESMAN.

tial), and other contracts necessary to
the maintenance of the property dur-
ing rebuilding or repairs, and in gen-
eral all other items of overhead which
must be continued while the business
is closed as the resuli of fire.

3. Such expenses as are neccessarily
incurred for the purpose of reducing
the loss under the policy.

There are several forms of U. & O.
insurance and new ones are develop-
ing frequently. Before insuring, it
would be well to investigate these vari-
ous kinds. A new policy has just been
brought out which will, no doubt, have
considerable bearing in future adjust-
ments, In this policy it definitely pro-
vides for the payment of all wages for
a specified number of days. In the past
there have always been arguments as
to just what people are “necessary”
during a temporary lay off. This new
policy eliminates any argument over
this item.

Workmen’s compensation premiums
become higher as the risks increase.
Because of this it is well to do ali
within one’s power to see that all safe-
guards are taken. In our line of work
a particular hazard comes from the use
of pin tickets. Many cases of infection
set in from neglected pin pricks. New
machines and new marking methods
are somewhat eliminating this hazard.
It has just been brought to my atten-
tion that if automobiles owned by indi-
viduals are operated for store use, the
individual liability insurance policy
should cover the store as well.- This
can be done at no extra expense and
may save many thousands of dollars
in claims. In general it is well to re-
member that higher brackets for lia-
bility insurance are cheap and _ that
juries have a habit of being liberai
with other people’s money.

Do not think that just because some-
one else has some particular kind of
insurance that it is necessary for you
to have the same kind. Take, for ex-
ample, plate glass insurance. In some
locations it is highly important that
this kind of coverage be carried. In
others it may be much cheaper to carry
your own. Corner windows are much
more apt to be broken by cars than
windows parallelling main streets but
now conditions may change the cir-
cumstances, For example, windows on
Michigan avenue in Kalafazoo are com-
paratively safe, but when the street
was torn up last summer we had one
window broken twice during the pav-
ing process. At that time it was highly
desirable that the windows be insured,

Since the bank holidays I have been
studying something which I believe
would prove of great value to all busi-
nesses. To me it explains‘best'as a sort
of combination between building and
loan and insurance. The plan provides
for payments annually or monthly
after the method of building and loan
companies and builds up a cash re-
serve in lieu of a depreciation reserve
and this may be used for replacements
as plant and equipment need renewing.
The ideal plan would be to set aside
cash equal to the depreciation charge
off for the purchase of this protection.
If a business is unable to do this, it
should at least set aside a portion of
that charge off. This will provide cash

instead of paper reserves and insure
the proper maintenace of plant and
epuipment. :

Lastly I would mention something
that should thave first consideration—
choose your agent wisely, whether it
be a stock company, mutual or recip-
rocal. Do not purchase your insurance
from anyone as a favor. Insurance is
a better commodity than that. It should
be bought on value alone. Be as con-
vinced you are getting the best you can
buy as you are when you purchase
merchandise for resale, for when you
want it badly—remember, you will
want it good, The National Retail Dry
Goods Association can tell you of the
strength of any companies you may
consider and will be glad to render this
service,

—_++ >
Lower Medical Fees

It is a constructive move on the part
of the medical societies to persuade
physicians to charge a fee of $1 at their
offices and $2 for a call at home. If
put in effect it would meet the approval
of the public and’ create much more
prestige and work for the medical men.
It would turn away the attention of
the pharmacist from the lunch counter
to the prescription bench.

dj. N. Casavis.
—_—_~+2++____

A new trailer for passenger cars,
quickly attached or detached, is mount-
ed on a single wheel. It is said to trail
and back perfectly, is available in sev-
eral body styles,

 

Work alone can. fructify ideas.

 

May 1, 1935

A new ceramic pencil permits any
artist to decorate clay panels, plates,
plaques with colored drawings or de-
signs. Firing fuses the decoration per-
manently into the surface.

—_ st 2»__
Second thought are not always best.

NINETEEN YEARS
OF SUCCESS

The company settled six thousand
claims in 1934 and has paid over
$9,250,000 since organization in 1915,
less than one-half of one percent being
decided by litigation,

The company has a state-wide organi-
zation with about 400 agents to give
service to policyholders and with many
attorneys in all parts of Michigan in
case of complicated claims.

The public has been educated the past
year on the necessity of carrying auto-
mobile insurance, The hazard is such
that no automobile owner will assume
the risk without having proper auto-
mobile insurance coverage.

In every part of the state you will find
an agent qualified to write an applica-
tion or assist in adjusting a claim for

CITIZENS’ MUTUAL
AUTOMOBILE INSURANCE CO.
Howell, Michigan

 

 

Profit . .

GRAND RAPIDS

Phone 80546

Only Policyholders

A mutual, non-profit com-
pany of insurance buyers
who apply their dividend-
savings on their premiums
and obtain the highest type
of Automobile, Compensa-
tion and other Casualty
insurance at the lowest. cost
consistent with such service.

S09 Peoples National Bldg.

 

 

 

 

 

 

Fremont,

MUTUAL

 

 

DON TINSURE _..
for

FIRE or WIND
UNTIL YOU HAVE CONSULTED US

e
SOUND PROTECTION AT A SAVING
e

MICHIGAN BANKERS & MERCHANTS
MUTUAL FIRE INSURANCE CO.

Wm. N. Senf, Sec’y
SERVICE

Michigan

AND EFFICIENCY

 

 

 

 

 

 

May 1, 1935

MICHIGAN TRADESMAN

7

 

How Grocery Products May Be
Marked Up
(Continued from page ?)
5 per cent. of sales. Sales $2,400.
Gross profit $720,
Class 3—25% Margin
Canned Fruit
Nuts
Dried Fruit
Bottled Beverages
Macaron; Products
Cheese
Canned Vegetables (except tomatoes)
Canned Fish (except Salmon)
Canned Meat
Canned Spaghetti and Noodles
Desserts
Syrup and Molasses
Coffee and Substitutes
Spreads
Cookies (bulk)
Catsup and Sauces
20 per cent. of sales.
Gross profit $2,400.
Class 4—20%
Canned Tomatoes
Canned Beans
Canned Salmon
Bread (all except white)
Cakes
Pies and Pastries
Cookies (package)
Crackers
Laundry Supplies
Household Supplies
Salad Dressing
Package Flour
Cigarettes and Tobacco
Baking Powder and Soda
Malt Syrup
15 per cent. of sales.
Gross profit $1,440.
Class 5—15% Margin
Bread (white)
Soap Powder, Flakes and Chips
Laundry Soap
Toilet Soap
10 per cent. of sales.
Gross profit $720,
Class 6—12"%%
Cereals
Canned Milk
Canned Soups
5 per cent. of sales.
Gross profits $300.
Class 7—10% Margin
Fresh Milk
Eggs
Lard, Compounds
Sugar
Flour
Butter
25 per cent. of sales.
Gross profit $1,200.
The merchant who wants a 20 per
cent margin on sales can rarely mark
up all items uniformly, Seme must be
sold with a 10 per cent. margin, while
others will carry a larger margin,
The above table gives broad mer-
chandise classifications and the margins
they carry on sales in average grocery
stores. When so priced, the margin
will average approximately 20 per cent.
on sales. The figures are for a grocery
store, without fresh meats, with a vol-
ume of $48,000—a_ gross profit of
$9,980, averaging slightly over 20 per
cent, on sales, or 25 per cent. on cost.
Add to Cost for a Given Percentage
10% margin on sales—11.1% on cost
1214% margin on sales=14.3% on cost
15% margin on sales—17.7% on cost

Sales $9,600.

Margin

Sales $7,200.

Sales. $4,800.

Margin. .,.

Sales $2,400.

Sales $12,000.

20% margin on sales—=25% oncost
25% margin on sales—33.3% on cost
334% margin on sales—=50% on cost

 

 

Lines of Interest to Grand Rapids
Council

“Gosh, Hank, things do be changin’
almighty fast lately. Fact is, this here
depression has tipped over the old
swill barrel and druve us to. usin’
things that never did count here-to-
fore. Farmin’ haint what she uster be.
‘Member when we had ter work al-
mighty hard from light ’till dark so's
we could make the taxes and a livin’?
Durned if things haven’t changed a
mighty sight the last couple years.
Reckon the New Deal we got now is to
blame fer changin’ us farmers ways.
These Gov’ment fellers are droppin’
around and askin’ queer questions and
figgerin’ out things from a little book
and then offern ye money fer somethin’
if ye don’t do it. Seems all we gotter
do now is set On the top rail and whit-
tle and gas and make a better livin’
then when we worked our dad-burned
head off to make the old place pay.
Hank, I never did raise any hogs, only
fer my own use, yet the Gov’ment fel-
ler said he’d pay me so much a head
for 27 hogs if I wouldn’t raise em and
he'd pay me so much a bushel fer corn
if I wouldn’t plant any. I haven't fig-
gered ’er all out yet but derned if it
isn’t bettern workin’ yer fool head off.
Furs I’m concerned the old place kin
have a rest as long as I kin have a
rest ‘nd git paid fer it. "Specialy when
I didn’t cal’late on doin’ it in the be-
ginin,

"Nother thing, Hank, I went ter the
grist mill t’other day to git some grist
fer my chickens and the feller said
he'd charge me 3 per cent. sales tax
if it went fer chickens but wouldn't
charge me any if it went fer hogs.
Well, I didn’t have any hogs but
course I bought the feed fer the hogs
’stead of fer the chickens, Things are
gittin so gosh darn twisted up that it
is goin’ to take a heap a learnin’ to
keep up with the do’s and don’t’s of
farmin’.

Well neighbor, we are gittin money
all fired easy fer some things now but
I wouldn’t be a bit s’prised if we didn’t
see the ghosts of the hogs and corn
later and hafter pay fer their dancin’
at some future time. Ye know, Hank,
a stone will roll down hill ’till she hits
and if it ever gits back up it’ll haf ter
be toted back. Recckon while we're
restin’ we'd as well figger out some
way to tote the stone back up the hill.”

We note where banks are now using
cellophane for coin wrappers. Won't
be much guess work now when the
‘boys go South with the coin.

There are three great menaces to
safe driving in America to-day: Hic,
hike and hug.

When our Senior Counselor, Brother
Charles H. Ghysels, was in Detroit re-
cently, he visited brothers Frank Hol-
man and Jimmy Malloy. Both ask to

be remembered to the Council and
their many friends in this city. Brother
Malloy has fully recovered from the
serious burns that he received at the
Hotel Kerns fire in December,

We feel sure that Detroit is becom-
ing more “dynamic” than formerly. In
addition to the two above mentioned
members of our Council that have been
transferred by their firms to Detroit
as a place of residence more centrally
located in regard to their territory, we
now learn that Libby, McNeil & Libby
are transferring Darcy Wilcox to De-
troit and enlarging his territory there-
by giving him more responsibility and
a larger income. We congratulate him.

Thomas Fishleigh and family had an
unusual experience Saturday night and
one that will be enough for a lifetime,
if it never happens again. A pet dog,
in their possession for more than a
week suddenly became mad and created
quite a panic until he was gotten out
of the house. The dog then rushed
into a meat market and brought con-
sternation to the customers there, but
did not bit anyone in the market. The
young son of Brother Fisleigh was
painfully bitten; medical aid was ad-
ministered promptly. It is not known
as this is written if the dog was killed
by the police force, who were seeking
him.

M. J. Gearling, division manager of
Kellogg Company in this district, and
well known to many of our members,
and a frequent attendant at our social
affairs, is in St. Marys Hospital for an
operation for appendicitis. We all hope
for his speedy recovery.

One of our long time members and
very successful salesmen, Charles Dun-
akin, recently sold his hardware store,
located in Freeport. He has represent-
ed the Flint & Walling Co., of Ken-
dallville, Indiana, on this territory for
quite a period of time.

Our Grand Counselor, Allen F.
Rockwell, has certainly put forth a
great deal of effort during the past
year to improve the order of United
Commercial Travelers of America in
Michigan, and already the results are
appearing. Increased membership,
larger attendance, improved morale,
keener interest in the plans of the or-
der, by the members. Among other
activities that he has brought about is
the intersectional meetings. On May
4, Kalamazoo and Muuskegon councils
will meet with Grand Rapids, and the
wives of the members will be enter-
tained by our Ladies Auxiliary. On
the same evening, Battle Creek, Cold-
water and Lansing will hold an inter-
sectional meeting at Lansing. The good
results of these meetings will be felt
for a long period of time.

Our attention has recently been call-
ed to the very efficient work being
done in the manual training depart-
ments of our high vocational
schools and the amount of money that
has been invested in equipment. Have
‘been advised also that certain lines of
industry are somewhat skeptical in ac-
cepting the work and training in school
at its true value. In many places of
business and industry the conviction
still holds that a young man is not
trained unless he has been trained in

and

that organization. It is frequently true
that the young man or woman from
the schools would bring them new
ideas and plans that would be progres-
sive and valuable. It seems to me as a
spectator that if the schools have any
weakness in their training, it can be
overcome by industry working with
and co-operating with the schools, that
they may be on a basis that their work
will be accepted, when they enter in-
dustry.

Gerald J. Wagner has represented
the Federal Government, in sixteen
counties in Western Michigan in de-
veloping projects that will be self-
liquidating, in whole or part, and to be
completed with Michigan’s allotment
of the $4,880,000,000 that is now in the
hands of the President for distribution,
Very good work has been done on this,
and Michigan will benefit to a large
degree. Not only will much unemploy-
ment be taken up, but the character of
the projects will make them real addi-
tions to the wealth of the state.

The publicity work of Grand Rapids
Council is now being handled by a
different member each month. I have
enjoyed this work during the month
just ended, but we are glad to sign
ourself as below and let the mantle of
publicity fall on the shoulders of some
other capable brother, April Scribe.

——_~+~+ > __
Michigan Retail Dry Goods Associa-
tion Convention

Lansing, April 26— Your letter of
April 24 was duly received. I was told
by both Mr. Comstock and Mr. Hoag
that they had furnished you with their
manuscripts. I am sorry to tell you that
all of the others gave their addresses
in such a way that a manuscript is out
of the question, Since you have writ-
ten to all of them tor copies of their
addresses, I think there is nothing fur-
ther that I can do at this time,

I am sutficiently modest when I tell

you that our program was a very high-
class one in every respect. It went
through without a single interruption
and every man did his work in such a
way that we were proud of him individ-
ually as well as the entire number col-
lectively. The Banquet with Supt. Sex-
ton, John C, Ketcham and Tom Read
as the chief actors was a delightful
affair.
_ Mr. Read’s address was plain, pleas-
ing and sensible. He gave a good
story of the history of taxation from
early history to the present time and
gave some good advice to our mem-
bers regarding the collection of taxes
and the conscientious expenditure of
the same. The part of Mr, Ketcham’s
address that referred to the importance
of insurance of all kinds, with statistics,
was a valuable contribution to our Con-
vention.

I am enclosing a list of the officers
elected, including the names of those
elected last year who serve until July,
1936. I will write you later regarding
our plans for some October group
meetings.

C. B. Clark, of the J. L. Hudson Co.,
gave a very able address. The title of
his topic you will observe on the en-
closed program. His address was with
charts, I am sending you a set of
them. I have a quantity of these
charts that I can furnish to merchants
whe fnay wish to possess them.

I thank you for the co-operation of
the Tradesman in our Association af-
fairs. Jason E, Hammond,

Mgr. Mich, Retail Dry Goods Ass’n,

 

Lansing, April 26— John Ketcham,
Commissioner of Insurance, gave the
principal address at the meeting of the

(Continued on page 22)

 

 

 

 

 

 

DENY BIG-STORE CONTROL

Retailers in clos touch with the for-
mation of the American Retail Feder-
ation assert they “welcome” the Con-
gressional enquiry and see in it a
“splendid opportunity” to make clear
the objectives of the body, which is
designed to speak for the entire field
of distribution.

The Congressional committee of sev-
en which will do the investigating will
be named by the Speaker of the House,
following the resolution introduced last
week by Representative Cochran,
charging the Federation with being a
““super-lobby,,” inimical to the interests
of the small merchant.

Louis E. Kirstein, of William Fi-
lene’s Sons Co., and chairman of the
executive committee of the federation,
said: “We welcome this opportunity to
show exactly what the organization
intends to do and are ready and willing
to give all the information there is.”

“The Federation does not represent
big business. against little business, but
its purpose is the formulation, through
a single agency representative of the
whole retail field, of policies on Na-
tional legislation and economic prob-
lems. It has been said many times
that the retailer is the purchasing
agent for the consumer, and it is in this
spirit, and this spirit alone, that the
Federation has been conceived and the
work of organizing it carried on.”

Turning to the difficulties and the

opposition to the Federation voiced by
three trade bodies, members of the
Retailers National Council, Mr. Tily
pointed out that “so far as possible
the Retailers National Council will be
preserved as a separate entity.” The
respective associations in the council,
he said, will be able to analyze the
needs of their respective groups and
guide the Federation in the formula-
tion of its policies. He added that the
opposition on the part of the three
trade groups has apparently been based
on misunderstanding.
- “As soon as we had something defi-
nite to tell them, namely, the general
purposes, set-up andi the choice of the
man to head the Federation, the full
story was announced in the daily
press,” Mr. Tily said. “It seems that
some of the misunderstanding is due
to lack of careful reading of the state-
ment as given out by the Federation.
There is also a little fear on the part
of some of these trade groups that the
Federation may weaken their status.
But membership in the Federation will
eventually strengthen each of the sep-
arate trade groups, because they can
put up to the larger body the things
they want and believe should be done
to protect consumer and retailer rela-
tions.”

It was added in other quarters that
the erroneous impression of “big re-
tailer domination” of the Federation
may have been given by the fact that
only the “skeleton framework” of the
Federation was given out in the initial
statement. The Federation, it was ex-
plained, is still, of course, in the proc-
ess of organizing, and any such im-
pression will be speedily elminated
with the formation of State retail coun-
cils throughout the country, modeled

MICHIGAN TRADESMAN

on the Ohio Retail Council, which
gives representation to all types of re-
tailers, small and large, thoughout that
state.

The research work of the Federa-
tion will. be of particularly construc-
tive value to the small merchant, it
was emphasized, as there is to-day no
central clearing house for information
of this character, which bears on vital
distribution questions and the impor-
tant status of retailing in the business
life of the Nation.

Aside from the feeling that the en-
quiry gives the Federation an excellent
chance to explain its aims, there was
considerable speculation in retail quar-
ters generally as to the “inspiration”
behind the resolution for the enquiry.
Attention also centered on the broad
scope of the terms of the resolution,
which requires the presentation of such
a volume of data that the investigation
might become a “fishing expedition”
of no small proportions.

 

BUSINESS INDEX SAGS

Plans for the work relief program
were made known in Washington. dur-
ing the past week and the Government
price of silver was again advanced.
The former action promised business
results for the third quarter. An auto-
mobile strike appeared to be headed off
by negotiations upon an offer of the
management of a plant at Toledo.

Trade reports have become less sat-
isfactory, but in industry operations
are fairly well maintained. The ma-
chine tool line, which often serves as a
barometer to the industrial outlook,
has been quite active. The March up-
turn in orders was sharp, and for the
first quarter business has run 14 per
cent, ahead of the same period last
year.

Due principally to a decline in elec-
tric power output against the usual
seascnal rise, the weekly index of busi-
ness activity has not only lost its last
gain but dropped to a low for the year.
Only the carloadings series was higher,
and this because of increases in miscel-
laneous freight and coal shipments
which were probably accounted for by
the rate advances effective on April 18.

The steel industry is encouraged by
the steady character of a demand
which comes from varied sources. The
freight rate advance should mean more
liberal purchases by the railroads, fol-
lowing which the business created by
the work relief program will no doubt
have a sustaining influence upon opera-
tions,

Business sentiment continues to run
below the level suggested by actual
results in trade and industry, due no
doubt to legislative possibilities. A re-
versal of this attitude has often taken
place in similar circumstances, however,
with marked effect upon operations.

 

RETAIL UNION UNDER FIRE

Almost before it opened headquar-
ters, the recently organized American
Retail Federation came under Congres-
sional attack with an enquiry voted for
this “super-lobby.” In view of the
numerous and powerful lobbies estab-
lished and operating over long terms
at Washington, retailers probably had
good reason to suspect that the -en-

quiry was suggested by interested par-
ties. :

A tactical error of major proportions
was probably made by the organizers
of the new group in not making sure
of the support of the associations which
were cited as affiliates. Three of these
bodies immediately disclaimed any in-
tention of co-operating in the new
movement, Their~ managers probably
saw their private interests jeopardized
in some ways.

Actualy, the plan of the Federation
is to follow very closely the organiza-
tion scheme of the Ohio State Council
of Retail Merchants, according to Col-
one] C. O. Sherrill, the Federation
president. This would mean complete
autonomy for the distibuting divisions
and local groups. The Ohio association
was formed along the lines which the
Federation is following. Leading mer-
chants started and financed it. The big
stores put up the money and the small
stores supplied the legislative influence.

George V. Sheridan, manager of the
Ohio council, is authority for the state-
ment that there is “no lobbying” at
Columbus. The council comprises rep-
resentatives of six State organizations
and 100 local groups, It gets the small
and the large merchant together on
mutual problems and legislators are ap-
proached through their home-town
store owners.

 

COTTON GOODS PROBLEM

Usually it is wise to appraise the
final result of a campaign and not
merely the intermediate objectives,
however attractive they may seem. The
cotton-textile industry is agitating
strongly for the removal of the proces-
sing tax as a solution of its difficul-
ties when the outcome might well be,
according to some authorities, a condi-
tion worse than at the start.

If the tax is removed, buyers are ex-
pected to demand the full benefit in
lower prices. While the market for
goods may improve somewhat as a re-
sult of these reduced quotations, it is
not likely that consumption will expand
enough to rid the industry of its over-
production. problem. There is entirely
too much surplus output to entertain
any such hope.

In the underwear industry there has
been little complaint about the proces-
sing tax, although the manufacturers’
institute last week did go on record
for having it eliminated. The tax
should affect producers in this line even
more than in the woven goods field.
Perhaps they have a greater apprecia-
tion, however, of what drastic price re-
ductions would mean.

Since the principal question in the
cotton goods industry is overproduc-
tion and not the price of the raw mate-
rial, as statistics amply prove, the solu-
tion must embrace the selling of more
goods or the cutting down of produc-
tive facilities. The Lamport plan
would provide an export bounty to ac-
complish the former objective, It might
be tied in with industry underwritten
and government-financed purchasing of
surplus equipment.

 

 

Remembe this also and be persuaded
of its truth; the future is not in the
hands of Fate, but in ours,

 

May 1, 1925

NRA POLICY PROGRAM

Although the Recovery Act waits
upon Congress for extension, and,
more importantly still, upon the courts
for major decisions, the board last
week announced the first of a series of
administrative policy declarations. This
defined its attitude upon open price fil-
ing. It was made clear that, after Con-
gress acts, code provisions will, of
course, be shaped up properly in accord
with the new act.

The chief feature of the new policy
appears to be the opportunity which is
afforded to strike out code provisions
which can be shown as_ operating
against public interest or the interests
of any group. The burden of proving
there is no disadvantage to consumers
or to others is placed upon the industry
concerned.

Moreover, the administration of pol-
icy is placed in the hands of a code
director, assisted by three individuals
who will specialize on price and other
trade practice policy, labor and code
administration. If these appointments
are carefully made, then there may be
a clarification of many of the confused
ideas which have discredited the Re-
covery Act to such a large extent,

The board’s summary of its first
declaration on price policy seems to
cover the ground quite adequately.
There is the admission that govern-
mental intervention should avoid “re-
striction of output’ and that the goal
should be fair prices through a free
and open market competition.

 

 

DRY GOODS CONDITIONS

Retail trade continued to run above
a year ago, but by less than was ex-
pected. Sales results are spotty, not
only by sections of the country but
also by individual establishments in
the same area. Apparel clearances
drew fair response and homefurnish-
ings seemed to attract demand above
the usual amount for this particular
period.

Retailers in this territory look for a
gain of between 5 and 8 per cent. for
the month. The week brought an in-
crease of about 5 per cent. over sales
of a year ago, according to estimates.
There was considerable variation,
however, in the comparisons,

The same variation applied to re-
ports on Easter business. Thus, the
Department of Commerce survey indi-
cated trade volume that ran even with
last year in some cities while gains in
others jumped to 43 per cent., which
was reported for Washington. Special
increases noted in this survey were:
Detroit, 7 per cent:; Minneapolis-St.
Paul, 8 per cent., and Atlanta, 10 per
cent.

Wholesale merchandise markets re
port more buyers on hand, but their
otders are limited. Retail clearances
will have to obtain better results be-
fore more liberal orders are placed.
Markets have firmed with the excep-
tion of apparel lines where concessions
are offered.

eee ae

More bathroom space for toiletries,
etc., is provided by a new metal shelf,
with guard rim, which fits over the old
closet tank-top or serves as tank-top
and shelf combined,

 

May 1, 1935

OUT AROUND

 

Things Seen and Heard on a Week}
End Trip

The little store at Belmont, the first
station North of Grand Rapids on the
G. R. & L., has a continuous record of
usefulness for sixty-three years. The
building was erected in 1872 by E. L.
Filkins, who put in a stock of general
merchandise and conducted the busi-
ness eight years. He was succeeded
by Geo, Reynolds, who continued the
business twenty-one years, The next
owner of the business was Benjamin
Jones, who functioned as owner for
nineteen years. Fifteen years ago the
store and stock was taken over by
Daniel Koert, who has managed the
business ever since.

 

Mr. Koert was born in South Hol-
land, Netherlands, in 1890. He learned
the trade of carpenter in his native
town and came to this country in 1910,
locating in Grand Rapids, where he
worked at his trade ten years. All of
Mr. Koert’s predecessors in the store
have gone to their reward.

 

Personality is a great factor in all
kinds of selling, It is not: only the
goods themselves but the manner in
which they are to be sold that counts
in marketing. Every detail of the sales-
man’s personality, whether pleasing or
otherwise, exerts an influence on the
customers with whom the salesman
comes in contact. This influence is not
by any means the same on all. Each
element of personality has its own. pe-
culiar effect on each customer. But in
general, the salesman with a disagree-
able personality loses a certain per-
centage of the sales that a salesman
with a pleasing personality would hold.

teeter

Personal habits, individual peculiar-
ities, appearance and manners all count
in the make-up of pleasing personality.
To many customers, the use of tobacco,
liquor and chewing gum are offensive,
A bad breath, harsh voice, too loud
speaking and indirectness of manner
are likewise generally irritating to a
large number. Since the majority of
customers are women, the type of per-
sonality that pleases them rather than
men, so far as a differentiation can be
made, is to be preferred. Friendliness,
courtesy, deference, sincerity and tact-
fulness are essential attributes.

 

There are many trying situations
constantly arising in a retail store
which make it difficult for any sales-
person to pursue an ideal course. Es-
pecially are the younger ones tempted
to assert combativeness or antagonism
to certain types of customers. There is
a strong tendency in this country, as
elsewhere, toward caste and _ class
ideals. Many shoppers look upon sales-
girls as a class of servants. This is
frequently resented. A large number
of the young women who are employed
in stores have ohcsen this kind of work
rather than domestic service, even at a
lower net wage, simply because store
work seemed to offer them a higher
class or plane of social life. They are,
therefore, socially ambitious; and when

MICHIGAN TRADESMAN

the shopper looks down upon them as
a class beneath, they are likely to dis-
regard the possibility of making sales
and think only of showing the cus-
tomer a spirit of independence and an
attitude of “I am as good as you.” Such
salespeople rebel unconsciously at the
bearing of a shopper who looks at the
saleswoman as a maid or servant. The
most successful salespeople are able to
look upon all such situations in a phil-
osophical manner, while rendering the
service that the shopper exacts in the
manner desired,

 

The underlying bases of the factors
of successful salesmanship are clearly
good health and proper education, or,
in other words, a good physical and
mental equipment. Proper education,
we are coming to understand, includes
not only a training of the mind to per-
form mental tasks, but also the ability
to control and mold the body to the
uses of the mind. In a certain sense,
proper education is one of the first
requisites to good health: for health
depends largely if not entirely upon
proper attention to such matters as
food, fresh air, clothing, rest and sleep
and exercise. The proper use of these
does not come naturally to anyone.
Experience is the source of knowledge
of right living for most people, but
experience is a costly teacher. Train-
ing under the direction of skilled
teachers, whether in person or through
books, promises much greater returns.

 

Good health, a clear mind and plenty
of surplus energy, when well directed,
are magnets of trade and sales. The
influence of health on disposition and
personality is well recognized, as is
also its influence on memory and clear
thinking. Good health, optimism and
cheerfulness tend to associate closely,
and the relation of all of these to sell-
ing we have already seen. There is no
other calling in which the factor of
good health and the external evidences
of it, such as good posture, lively step,,
bright eye and clear skin count for so
much. One in this field of work who
does not possess these qualities is han-
dicapped from the start.

 

The salesperson should give special
attention to the care of the feet, cor-
rect shoe fitting and the avoidance of
shoes which are too tight, too short or
which have too high heels. They are
on their feet so much of the time that
lack of attention to such details as
these is likely to cause a great deal of
trouble. The use of rubber heels and a
moment’s rest by sitting down now and
then are suggested as helpful expedi-
ents. Cork mats back of the counters
or other paddings on the floor have
been provided in some retail stores to
reduce the strain and fatigue on sales-
people’s feet. Many stores provide the
services of a skilled chiropodist to care
for the feet of the salespeople.

te

The physician or at least a nurse has
come to be a regular employe of most
of the large stores of the country and
the chief duties of these are to prevent
employes from becoming ill, to watch
for signs of physicial breakdown and to

provide means of prevention. Dentists’
services are offered in some cases and
suggested in many other stores. The
importance of health on selling has,
therefore, not only been recognized,
but means have been taken to insure
that it shall be secured.

 

Proper education for selling requires
two kinds of preparation; first, such
general education as is now given to
every youth in the public schools—gen-
eral culture; and, second, special voca-
tional training fitting the prospective
salesperson for his or her chosen work.
The latter should consist of special ed-
ucation about the goods which are to
be handled, the routine practice fol-
lowed in stores and a study of people.
The study of people, when properly
developed, will probably consist of an
elementary course in psychology, social
psychology and sociology. It is only
recently that it has come to be felt that
the results from these sciences may be
applied to practical business affairs,
although the first, psychology, has been
considered as a basis for the study of
pedagogy for many years. But the
psychological problems of the teacher
and the salesperson are essentially the
same, and whatever in the science of
psychology has been found of value in
explaining the processes of learning
may likewise be used in explaining the
processes of selling. The salesman
teaches and the teacher sells. In both,
the essential thing is the conveyance of
idea. The only difference between the
two is that in the case of the salesman
the ideas are conveyed in the hope that
they will function or cause decision at
once, while with the teacher, the prac-
tical functioning of the ideas conveyed,
except through recitation, is often post-
poned for a long time.

 

Specific education for retail sales-
people through the public schools is
now under consideration in several
places. Some experiments have already
been made in Extension Divisions of
the Universities of Wisconsin and
Minnesota, in the Boston public
schools, in Los Angeles, and in a dozen
or more other places. Many retail stores
have educational departments for their
own employes. In addition to these
educational beginnings, much is already
being accomplished through the retail
trade papers whose contents and evi-
dent purposes have greatly changed
and improved during the last ten years.
The trade paper is rapidly coming to
mean to the retailer and his salespeople
what the professional journals mean to
physicians, lawyers and teachers re-
spectively.

 

The need for specific education for
those who are to become retail sales-
people is evident, and, as we have seen,
the demand is likely to become greater
as time goes on. It may not be too
much to predict that such training will
soon be considered a necessary part of
the work in every city school system.

 

Alanson, April 26—Could you give
me any information regarding the Cal-
ifornia Packing Corporation, of San
Francisco, Cal., being affiliated with
the A. & P.?

I am advised to-day they were owned
by the same money. If this is so it
seems to me, the independents, also
wholesalers, should be advised, as we
are all playing into the hands of one
of our largest competitors.

I thank you for any information you
can give in this matter.

L. A. Maxfield.

I could answer that enquiry off-
hand, feeling quite safe on what I
would say, thus: That Calpack stock
is on the market to the tune of many
tens of thousands of shares, quoted
daily on the exchanges, and anyone
who cares to pay the current price for
such shares can be “affiliated” with
that company. To that extent, there
may be individuals who own Calpack,
both in and out of the A. & P. organ-
ization, and it is quite probable that
some folks, not otherwise connected
with both or. either organization, own
stock in both. This would be more apt
to occur in case of Calpack, which is
openly on the market for anyone to
buy, than in the case of A. & P., for
A. & P. stock is virtually a family
affair and closely held by the Hart-
fords and their immediate connections.

 

There is war today, universal war.
The weapons are not navies, armies or
airplanes, but tariffs, quotas and shift-
ing currencies. There is no authorized
standard of National money exchange,
and each change in a tariff, quota or
currency is nothing other than a hces-
tile move in this war. Worst of all, the
situation is not officially recognized as
a war, otherwise we might have had a
peace conference with far better pos-
sibilities for the good of mankind than
the disarmament talks in Geneva.

Why doesn’t President Roosevelt
allot some money to encourage our
young people to marry and build up
homes and families? Increase the mar-
ried man’s salary and send his wife
home where she belongs. Encourage
at least one child in each family—mid-
dle-class folk to-day are not having
any children until they “get on their
feet,” and they never know when they
are on their feet. Women are shirking
motherhood. I believe in birth control,
but those who need it know nothing
about it. Good, old-stock Americans
will soon be extinct.

 

Japan is one of the United States’
best customers. One-third of her total
imports are from this country—and
they are almost double her exports to
us, which are but a drop in the bucket
of our domestic consumption. That is
the picture. Should we grow hysterical
in the demand for a destruction of our
Japanese trade, for a further diminu-
tion of world commerce, for the stir-
ring up of resentment between two
powerful peoples, in the hope it would
make the picture prettier?

 

The great reality is that we are to-
day a totalitarian socialistic state and
differ in degree, although not in kind,
from the governments of Germany and
Italy. It is true that on rare occasions,
as recentely in the oil cases, the Su-
preme Court will remind the Congress

(Continued on page 23)

 

 

 

 

 

FINANCIAL

Remarkable Financial Career of Mrs.
Bissell

The estate of Mrs. Anna Bissell
amounts to $1,300,879.65 according to
the appraisal of Edward F. Perkins and
Thomas B. Bradfield. The items which
make up this sum are as follows:
35,788 shares Bissell Carpet

 

Sweeper Ce. $805,230.00
Stocks and Bonds ~--_---------- 335,116.28
Deposit in Old Kent Bank___--- 92,861.99
Real  etate 22,640.06
Household furniture ~_--------- 1,826.75
China and glassware__-_-------- 533.05
Silwerware® 200 546.40
Sewers, os 4,194.00
Two motors = 1,175.00
Household account in bank__-- 149.77
Note, WU. S. Bissell 22,500.00
Note, Ethelyn B. Williams___. _ 5,800.00
Note, Irving J. Bissell__-------- 10,000.00
Note, John A. Collins__-------- 2,000.00

It will be noted that the stock the
deceased owned in the Carpet Sweeper
Co, is appraised at $25 per share. The
par value is $10, This stock has long
been regarded as the most stable in-
vestment in the manufacturing line in
Grand Rapids. For nearly fifty years
the stock has received dividends which
have made the stockholders very
happy. During 1933 the stockholders
received 20 per cent. During last year
30 per cent. was disbursed, as follows:

NManh = 4 per cent.
Agr oe 2 per cent.
May sf a 2 per cent.
june 2 per cent.
August 22550 St 4 per cent.
September -------- 2 per cent.
Octeber —--- = 4 per cent.
December -------- 10 per cent.

So far this year the corporation has
paid 10 per cent., as follows:

Hebricary —________ 4 per cent.
Marche: 4 per cent.
Agri 3 2 per cent.

Mrs. Bissell’s career since the death
of her husband, nearly forty years ago,
was distinguished by the large number
of charities and philanthropies she has
contributed to in a large way. Because
of her high standing in the Methodist
church, her voluntary gifts—which
have been. handed out very graciously
—were largely confined to churches,
colleges; homes for aged and other
functions of the denomination. She
was public spirited to the nth degree
and was first and foremost in her pub-
lic benefactions. In deciding on her
action in these matters she exhibited
a grasp and understanding which few
women are fortunate enough to possess.

—_+-+—____
Two-Dollar Notes

As a teller in a large bank I, nat-
urally, handle thousands of dollars
every day. Of this money the two-
dollar bill occupies a very insignificant
part. I believe all notes of this de-
nomination should be withdrawn from
circulation.

About one out of every 5,000 trans-
actions calls for $2 bills. I attribute
most of these rare calls to a desire to
see a part of the earlier United States
currency. Large payrolls rarely call
for “deuces.” It is an annoying and
most inconvenient denomination for the
‘bank clerks to handle.

Superstition and confusion help in
decreasing the demand for these bills.
Occasionally, when I happen to have a
stray “deuce” in my till, I try to pass
it on to the public in order that I may
have this odd denomination out of the

MICHIGAN TRADESMAN

way and thus facilitate counting at
proof time.

The customers will often hand these
bills back to me, saying: “Do you want
to give me bad luck?” or “Don’t give
me that; I will give it away for a one.”

However, should the $2 bill be with-
drawn, our respect for President Jef-
ferson should be manifested by placing
his portrait on bills of another denom-

ination. Omero C. Catan.

ee ee

Business Picture Not Much Changed

Factors in the business picture are
not much changed. Business is going
aleng at a mederately active pace with
little more than seasonal recession ex-
pected for the near future. The strike
threat is now much less feared. As in
business, the legislative situation pre-
sents no material change. Expectation
of a legislative jam in June resulting
in unexpected compromises seems cer-
tain. The action of Congress continues
slow, affected to some extent at least
by the growing non-political attack on
planned economy. An example was the
study and criticism of the NRA by the
Brooking Institution. The U. S. Cham-
ber of Commerce has also included the
AAA in its criticism.

Jay H. Petter.

es
Trade Agreement With France

Announcement of the intention
of the United States to negotiate a
reciprocal trade agreement with
France is to be anticipated upon
the return to Washington of the
French Ambassador, who now is
in Paris.

France has been one of the
most difficult countries to deal
with, but lately it has shown a
willingness to co-operate with the
United States in straightening out
trade tangles.

Washington wants a free mar-
ket for apples and other American
fruits and would like to have
American motion pictures, radio
sets and equipment and automo-
biles granted better treatment.

On its part, the French govern-
ment will seek preferential rates
for a variety of things, more espe-
cially what are known as Paris
manufactures. These are in the so-
called luxury class, including
laces, velvets, millinery goods,
women’s wear generally and fan-
cy goods. Then there are the
wines, champagne and liquors on
which lower rates are desired.
Many commodities now take pref-
erential rates under our treaty
with Belgium, but this is tempo-
rary, and unless a similar pact is
entered into with France, that
privilege will cease at some near
future date.

foe
Exert Pressure For Commodity
Dollar Plan

Pressure from the farm belt is
being brought to bear on members
of the House to support the com-
modity dollar amendment to be
offered by Representative Golds-
borough to the omnibus banking
bill.

The American Farm Bureau
Federation, for instance, is urging
every farmer to wire or write his

member of Congress asking him
to work for the passage of the
Goldsborough proposal.

This amendment does not spe-
cify the method by which the dol-
lar is to be restored and main-
tained at a normal level, but re-
quires the use of all powers of the
Federal Reserve Board, the Fed-
eral Reserve banks and the Sec-
retary of the Treasury to carry out
the policy.

Organized agriculture feels that
unless it can secure the adoption
of the Goldsborough amendment
there will be no chance for some
time to secure other action on this
proposal.

—_—_~2 >—_
New Senate Strategy Seen

The sidetracking of the Bank-
head farm home bill is accepted by
Senate conservatives as their first
victory over the forces in Congress
favoring unlimited spending as a
means of bringing the nation out
of the depression.

If and when the Bankhead bill
again reaches the Senate it prob-
ably will provide merely for lab-
oratory tests of the plan to aid
tenant farmers in acquiring pos-
session of the land they may be
working.

The recommittal of the measure
in face of the heavy odds against
the success of the opposition, is
expected to have a very salient
effect upon the Senate. The polit-
ical strategy which sent the Cope-
land food and drug bill back to
the Senate Commerce Committee,
and which has just sent the Bank-
head bill back to the Senate Agri-
cultural Committee is now to be
invoked to head off the AAA
amendments and with some like-
lihood of success.

—_—_»+—___
Unified Banking at Issue in House

House Democrats will join in a
movement to restore in the omni-
bus banking bill the requirement
that all non-member banks enter
the Federal Reserve system. How-
ever, they would give the banks a
longer period of time in which to
take the step. July 1, 1938, now
is favored.

It is rumored that this require-
ment was stricken from the House
bill by the Banking and Currency
Committee for trading purposes,

 

 

All Issues

CONSUMERS POWER
PREFERRED
BOUGHT—SOLD—QUOTED

 

Buying and Selling orders executed
All listed and unlisted Stocks and Bonds

Your Inquiries Invited

ROGER VERSEPUT & CO.

Investment Bankers—Brokers
332-338 MICHIGAN TRUST BLDG,
GRAND RAPIDS Phone 8-1217

 

 

 

May 1, 1935

the idea being to give the commit-
tee some advantage over the Sen-
ate when the time arrives for
reaching agreement on differences
in the bills passed by the respec-
tive houses. Some House mem-
bers, however, do not agree with
that procedure and want their
draft of the bill free of trading
“jokers.”

——————
See Improved Code Enforcement

The latest amendments to the
bill extending the life of the Na-
tional Industrial Recovery Act
may lead to more effective en-
forcement of code compliance,
code authority officials believe.

The elimination of private code
authorities and the assumption of
all enforcement by Government
agencies, provided for under the
amendments, should speed up
such activities measurably, it is
felt. Morevoer, the instruction to
the Federal Trade Commission to
issue ‘‘cease and desist’’ orders to
stop price cutting may prove
more effective than present code
efforts if the personnel of the com-
mission really co-operates in this
plan.

Complete segregation of trade
associations from code activities
will leave them free to represent
the interests of the industry and
to exert pressure upon the Gov-
ernment for prompt enforcement.

However, elimination of code
authorities will greatly disappoint
those who desire more self-gov-
ernment in business and less bu-
reaucracy. This consideration and
the right given the President un-
der the bill to impose codes will
cool considerably the enthusiasm
of many industries toward contin-
uation of their codes.

a
I love children. They do not prattle
of yesterday: their interests are all of

to-day and the to-morrows—I love
children.—Richard Mansfield.
————

Just the minute you get satisfied
with what you've got, the concrete has
begun to set in your head.

 

¥ West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful
services . .

OLD KENT
BANK

2 Downtown Offices
12 Community Off ces

 

 

J. H. PETTER & CO.

INVESTMENT BANKERS

GRAND RAPIDS
Phone 9-4417

MUSKEGON
Phone 2-3496

i

i

May 1, 1935

MICHIGAN TRADESMAN

11

 

Higher Sugar Augurs Well for
Cuba

Prospects of a further increase
in the price received for their su-
gar, under the operation of the
Costigan-Jones Act, promises a
substantial improvement in Cuban
conditions over the coming
months.

Cuban producers now receive
2.40c a pound for their raws, as
compared with eight-tenths of a
cent a year ago. The principal
competitors of Cuba in the East-
ern markets, Fuerto Rico and the
Fhilippines, are rapidly exhaust-
ting their available supplies and
appear likely to fill their quotas
under the Costigan-Jones Act by
the end of the summer. With such
competition eliminated, Cuban
producers may secure a_ higher
price for their raws, especially
since stocks there are reported
he'd in strong hands.

Cuba is likely also to receive a
better return for her sugar sold in
the world market. Conversion of
surplus raws into molasses is pro-
viding better returns to growers
than they receive from sales in
the open market. Absorption of
sugar in this process will have a
firming influence upon world price
of the staple.

Ee
Northwest Business Outlook Good
Owing principally to the im-
proved outlook for the spring
wheat crop, general business con-
ditions in the Northwestern States
are expected to register a substan-
tial improvement over 1934 dur-
ing the next few months.

While it is yet too early to fore-
cast the size of the spring wheat
crop, increased precipitation and
the removal of acreage restrictions
makes probable a crop double last
year's. As wheat prices are likely
to continue relatively high, be-
cause of bad crop conditions in
the Southwest, growers’ incomes
in the Northwest will be much
above last year’s level. Dairy pro-
ducers in this area also will enjoy
more favorable returns, provided
sufficient moisture is received to
maintain pastures.

Returns from sale of beef cattle,
on the other hand, will be less
than last year, despite higher
prices. Liquidation of supplies oc-
casioned by the drought of last
year has sharply reduced the num-
ber of animals available for mar-

keting.

soe
On Receiving a Bunch of Pussy
Willows

Pussy-buds we love you So

That in Springtime, do you know,

Day by day we ever look

Through the moor-land, by the brook
For an early glimpse at you
When you first are peering through.

Oh you pretty, pretty thing,

How you keep us wondering;

Though the winter may be long

You—the harbinger of song -
Tell the lark and bluebird when
To come back to Michigan,

We do also look to you
For our inspiration too;
As your batons waving cheer
Lead the choral of the year
When we catch your lullaby:— |
“Spring! Glad Spring is drawing nigh.”’
Charles A. Heath.

Across plains and mountain ranges,
hurdling rivers and towns, a human
voice speeds along a wire. And so
incredibly swift is its flight that even
while the words are still sounding
in a far-distant room, the voice is
flowing into a Michigan home, a wel-
come guest — and a familiar one.

From a miracle, long-distance
communication by telephone has
developed into an integral part of
every-day American life.

It is the quickest way to relieve
anxiety; it is an unequaled means
of sending congratulations or condo-
lences; it can reunite scattered mem-
bers of a family; it can bring together
friends who have been parted by the
intervening miles.

There is no way of estimating the
human value of this modern
necessity; for there is no
way of measuring the joy and

“Dad, I passed my last exam today!

reassurance and satisfaction which—

‘by the mere lifting of a receiver —

can be derived from the sound of a
well-remembered voice.

It is a tribute to modern telephone
service that such long-distance com-
munication by word of mouth is no
longer considered something at which
to marvel. In a few short years the
miracle has become a commonplace.
It is now accepted as a matter of
course even by those whose memories
go back to a day in which long-
distance conversation was utterly
unknown.

One of the functions of the Michi-
gan Bell Telephone Company is to
supply this modern necessity to the
people of Michigan; and to supply it
at the lowest rates that will ade-

quately provide for the main-
tenance and improvement of
the service.

 

 

 

 

99

 

 

 

 

 

12

MICHIGAN TRADESMAN

 

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan,
President—Rudolf Eckert, Fiint.
Vice-President—O. A. Sabrowski, Lan-

sing.

Secretary — Herman Hansen, Grand
Rapids.

Treasurer—O, H, Bailey, Sr., Lansing.

Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; Paul

Gezon, Grand Rapids; Lee Lillie, Coopers-
ville; Martin Block, Charlevoix.

 

Old Timer Recollections of a Famous
Grocer

Character survives in groceries as in
other lines, in America no less than in
older lands. With no effort at all I can
Hlustrate this from my own personal
experiences. Change is constant; but
change eliminates only those incapable
of adaptation. “Times change and we
change with them” said the Latin sage
—else we go into the discard.

As a grocer I got my vacations by
ihducing some of my suppliers to send
me out on the road. It was the best
vacation for me and—well listen to
part of the story.

Findlay’s was the first Sealshipt
agent in Wisconsin, Being of an en-
terprising turn, always trading up, we
recognized the excellence of that ar-
ticle and were so strikingly successful
that when I suggested a fall trip to
Detroit headquarters, the acceptance
was immediate. That was in 1903, and
the trip was so successful that next
season I was asked to go for 90 days—
which I could not do and keep my
business. But I did go for another
30 days.

One stop was in Davenport, Iowa,
and, as was my habit, I picked the
best, most progressive grocer. That
was John Feeney; red headed, alert,
nervous of action, quick of decision,
and mighty little fooling about any of
it if you get what I mean. It was
about noon and John was alone in his
store, then, as I learned afterwards,
established five years.

It was early August. John, like most
grocers, could not “see” oysters in
August. More: Oysters had disap-
pointed John, as they did other grocers,
so badly that he did not care if he
never saw them again. He made it
quite short, though he was decent
about it.

But I wanted John and I was a fel-
low grocer and could talk plenty of
things besides oysters, so we discussed
this and that a bit, while I unobtru-
sively dug out of my case two or three
oyster shells on which the “set” ap
peared. I showed those to John and
he was so interested to learn that
“thim wuz ysters” that before long I
had him signed up for all I wanted—
all I ever asked of any grocer—that
he would give Sealshipt a trial when
the season opened.

It was fifteen years before I saw
John again, but every so often I’d get
word from him, directly or indirectly,
how much he appreciated what I had
done in putting him next to such a
fine article.

Our next contact was in 1919 when
I was a Sunkist emissary. John was
older now—hair modified considerably
in color—but he was the same snappy
hustler that he had been years before.

In my large grocer gathering that
night, John was in a front seat. Occa-
sionally he bit his mustache, but he
missed not a word.

A year later, I passed that way
again and had another grocers meet-
ing. I also visited John’s store and
found that he had put into effect all
through his pricings the system I had
shown was so effective in pricing citrus
fruit. And his business—changed now
a lot from the days of 1904—was rush-
ing forward just the same.

Again the curtain dropped for four-
teen years, until I came across a note
in a Chicago circular of how the
Feeney store was revamped on up-to-
date lines, and I wrote to John to
ask how come and what’s doing. Part
of what I wrote was thus:

“Business such as yours, showing
how worthy grocers flourish in all
times and circumstances, is one rea-
son why I do not sympathize with the
notion that discriminatory taxes should
be put on chains. If they do not pay
in proper ratio, that, as a bright Kan-
sas merchant lately said, is up to tax
assessors. I am one who believes that
equality of opportunity means unhandi-
capped chance for every man to grow
to his full stature. I do not hold with
those who would ‘give your boy a
chance’ to run one small store and
start hampering him the minute his
ability raises him above mediocrity.”

John’s answer showed that now he
was Chief of Dairy and Food Division
of the State Department of Agricul-
ture in Des Moines, and he continues:

“I note what you say about ‘give my
boy a chance.’ I would like to state
that I have four sons in the grocery
and meat business. They have always
been successful and lived a comfort-
able life.

“I am happy to say that I enjoy a
distinction that few fathers have had
the pleasure to enjoy, that in the years
that my sons and I have been associ-
ated in business we have had only one
check book. It is a gratification to
make this statement.

“You know there is a difference in
boys. One of mine has been associated
with a younger set that in 1928-29
were very successful, made more
money—and spent more—than he did;
but what a pleasure to me it is to
know that he has lived comfortably in
1931-32, has not suffered mentally, and
is worth $20,000 to $25,000 in his own
name. Sad to say, the others of his set
are in straitened circumstances.”

“You can use any part of this letter
if you feel that its message would
inspire any young men in our business.
I think it is the best business in the
country. I might have made more
money in other fields but never would
I have got the pleasure out of life that
I have out of the grocery business.”

Is that story something? Can I over-
draw the pleasure it is to look back
through thirty years’ touch with such a
sterling business man? He is one of
many such I know—except in one par-
ticular: the single check book.

I have known only one other in-
stance of such complete mutual! family
trustfulness, the Pipers of my home

town, four brothers who kept no sep-
arate accounts—not even when some
married and “drew down” more than
the others—-and their success as gro-
cers exemplified the tale of the bundle
of sticks, the strength of union.

But something John Feeney does not
mention: His own part, what his own
character contributed to the success
of such “unbusinesslike” methods. But
we can discern without words the pe-
culiarly fine personality of a father
who could thus live among and work
with his boys, and so hold their re-
spect, their loyalty and affection that
the system worked. For this accom-
plishment was not all of the sons. The
father also counted.

That’s well worth thinking aboui
these days when the comparative “val-
ue” of youth and age are carelessly
discussed. Truth is, neither youth nor
age stands alone. Each complements
the other, and in proportion as we re-
gain correct focus on that fact shall we
reacquire solid sanity on life’s prob-
lems which, of late years, has so sadly
shipped in America.

The back country remains the hab-
itat—plain homes the setting—duaily
hard work the normal condition—and
John Feeney is right: there is no bet-
ter stage for the recovery of the real-
ities of honest living than the grocery
business; for the daily trials and prob-
lems of that common-run business are
the warp and woof of sound mental
and moral fabrics. :

“Say not a smal event—why small?
Cost it less pains than this ye call a
great event?”

 

May 1, 1935

Our thanks to you. full worthy friend,
For the truth your life has taught:
Thus in the hustling grocery store
Our futures may be wrought:
Thus through our daily labor shaped
Each noblest deed and thought,
Paul Findlay.
—_++>___
Nickel Cigars Show Gain

Cigars made to retail at five cents or
less represented 88 per cent. of the in-
dustry’s 1934 production, the Code
Authority for the cigar manufacturing
industry announced yesterday. Ten
years ago, only 39 per cent. of the total
cigar production represented cigars
selling at five cents or less. Code pro-
visions against unfair price cutting in
the sale of cheap cigars, according to
the Code Authority, has been a stah-
ilizing factor for the entire industry
and made the low price cigars profit-
able for retailers to handle.

—_+~++___

No man will ever be a big executive
who feels that he must, either openly
or under cover, follow up every order
he gives and see that it is done—nor
will he ever develop a capable assist-
ant.

—_> >—___

Mere reading, without the strong
will to learn or to better oneself, is but
a deplorable leisure of the mind.

 

Modern Store Equipment
4050 South Market Ave. Telephone 82176
GRAND RAPIDS, MICH.

DISTRIBUTORS OF
TERRELL’S Steel Shelv- Standard Scales,
ing, Wrapping Counters, Meat Slicers,
Bread and Cake Display Grinders, Coffee
Racks, Dew Fresh Vege- Grinders, Dry-Kold

table Counters, Hardware Refrigerators
Counters, Dry Goods and
Counters. Butcher Supplies

ANTHONY VER MERRIS EDWARD SLEIGH

 

New Repeat Business
Coming Your Way!

A Display Brings It

Fast — As

It Has For Other Live Grocers

Baby foods have become a fast-moving

item since Heinz

introduced Heinz

Strained Foods. Heinz retains higher
vitamin and mineral contents than is
usually possible when cooked at home.
Heinz advertises them strongly to the
mothers—and to the physicians of your

trade area.

Many are sold on them.

So why not let folks know you carry
this line. Make a display and see how
fast it sells for you.

HEINZ STRAINED FOODS

A GROUP OF THE 57 VARIETIES

 

 

 

 

 

 

“~

~~

ey

~~

May 1, 1935

MICHIGAN TRADESMAN

13

 

MEAT DEALER

 

Closing Features of a Great Gathering
The special concluding feature of the
annual convention of the Michigan Re-
tail Grocers and Meat Dealers Associ-
ation at Flint last week was the official
banquet on Wednesday evening.
Governor Fitzgerald attended the
banquet and was the principal feature.
A fine musical program was presented.
Officers and directors were elected
as follows:
President—O, A, Sabrowsky, Lansing
First Vice-President—
Wm. R. Keasey, Pontiac
Second Vice-President—
Arthur Barth, Saginaw
Treasurer—C. J. Kennedy, Flint
Secretary—
Herman Hanson, Grand Rapids
Directors Two Years
Frank Vogel, Detroit
John C. Plassey, Rochester
Floyd Fanger, Bay City
Martin Block, Charlevoix
L. V. Eberhard, Grand Rapids
Directors One Year
Cecil Taylor, Lansing
O. R. Burnworth, Benton Harbor
Frank Sleder, Traverse City
Joe R. Morris, Hillsdale
Proctor Sibilsky, Flint
The constitution and by-laws were
amended increasing the board of di-
rectors from five to ten, and each five

_directors to be elected for two year

period,

The state has been divided into ten
districts and one director must be se-
lected from each of the ten districts.
Officers are elected at large and, sec-
retary, as previously, is elected by the
board of directors.

The group rate has been changed to.
a flat charge for due for retailers of
$3 per year.

Detroit was selected as the next con-
vention city.

The following
adopted:

Whereas—Margarine is a wholesome
food commodity and necessary as a
substitute for butter for thousands of
unfortunate people who are financially
unable to purchase butter, and

Whereas—A tax levied on marga-
rine will invoke a hardship and penalize
those of our citizens who are obliged
to use margarine as a substitute for
butter, and

Whereas—A state retail license, in
addition to the present Federal license
for the privilege of retailing margarine,
would necessitate adding to the cost of
margarine and passing it on to the un-
fortunate who are obliged to use same
as a substitute for butter, therefore be it

Resolved—That, we the retail gro-
cers and meat dealers of Michigan in
convention assembled in the city of
Flint this 23rd day of April, 1935, pe-
tition the Michigan Senate to reject
Senate Bill No. 87 introduced by Mr.
Brake and placed on general orders for
April 24, and be it further

Resolved—That a copy of these res-
olutions be forwarded to Senator Wil-
liam Palmer, of Flint, with a request
that he read same to the members of
Senate before acting on Senate Bill 87.

resolutions were

Whereas—The members of the Mich-
igan Retail Grocers and Meat Dealers
Association, accompanied by _ their
wives and guests, have been privileged
to attend the thirty-seventh annual
convention in the city of Flint April
23, 24 and 25 in this year 1935, and

Whereas—The keen concern for our
comfort, pleasure and generous enter-
tainment, all carefully planned and ar-
ranged for by the local committee, and

Whereas—We, the members of the
Michigan Retail Grocers and Meat
Dealers Association are highly appre-
ciative of the hospitality extended us
during our stay in the city of Flint,
therefore be it

 

O. A. Sabrowsky, President

Resolved—That our appreciation and
gratitude be etxended to the committee
under the direction of President Hart-
man and be it further

Resolved—That our expressions of
appreciation be extended to Mrs. Mof-
fett in charge of the ladies entertain-
ment committee, the Flint Chamber of
Commerce, the Flint Daily Journal
and the Chevrolet Motor Co., for their
cooperation in making our convention
an outstanding event in the history of

. our. Association,

Whereas—The handling of our Asso-
ciation finances entails considerable de-
tail requiring a sacrifice of time as well
as incidental expense, and

Whereas—Our finances have been
handled in a highly efficient manner
for the past five years by our Treas-
urer, Orla H. Bailey, Sr., and

Whereas—Our constitution and by-
laws do not provide for any compen-
sation and the only gratuity for his
faithful services rendered during this
entire period was $50 voted to him two
years ago at the Grand Rapids con-
vention, therefore be it

Resolved—That we, the Michigan
Retail Grocers and Meat Dealers Asso-
ciation in convention assembled this
25th day of April of 1935, commend
Orla H. Bailey for his faithful serv-
ices and as a further expression of ap-
preciation, that our Secretary be in-
structed to draft a warrant for $25 to
the order of Orla H. Bailey and that
same be paid from our treasury.

Whereas — Certain manufacturers
have practiced advertising in the vari-

ous advertising mediums, a resale price
on their commodities, and
Whereas—Said retail price does not
always provide sufficient margin for
all ‘types of retail food functions, and
Whereas—The retail food industry
should be permitted to establish their
own resale price in keeping with the
type of service rendered, therefore be it
Resolved—That we, the Retail Gro-
cers and Meat Dealers Asociation of
Michigan in convention assembled this
25th day of April, 1935, protest against
said practices, and be it further
Resolved—That a copy of this res-
olution be published in our official pub-
lication known as the Wolverine Re-
tailer and a marked copy be mailed to
the firms practicing said unethical prac-
tices.
Whereas

 

Our retail, food industry
could be greatly benefited by proper
regulatory legislation, and

Whereas—A group of retail food
dealers have employed competent legal
counsel in the drafting of said regula-
tory legislation, and

Whereas—Said regulatory legislative
measure has been introduced in our
Michigan Senate and is known as Sen-
ate Bill No. 391, therefore be it.

Resolved—That we, the Retail Gro-
cers and Meat Dealers Association of
Michigan in convention assembled this
25th day of April, 1935, petition the
Michigan Senate and Legislature to
adopt said Senate bill No. 391, and be
it further

Resolved—That a copy of these res-
olutions be forwarded to Senator Pal-
mer and Representative Cuthbertson.

Whereas—The welfare relief has
been controlled by our Federai emer-
gency administration, and

Wihereas—The personnel of said
Federal emergency relief administra-
tion has been composed largely of pro-
fessional relief administrators at an
exorbitant cost to the taxpayers of our
State, therefore be it

Resolved—That we, the Retail Gro-
cers and Meat Dealers Asssociation
of Michigan in convention assembled
this 25th day of April, 1935, petition
the members of our Legislature to pass
Senate bill No. 185 as now constructed
and passed by our Michigan Senate
without further amending, and be it
further

Resolved—A copy of this resolution
be turned over to Representative Cuth-
bertson, with the request that he pre-
sent same to the members of the Leg-
islature.

—_++>___

Where Lamb and Mutton Come From

“Eighty-two per cent. of this Na-
tion’s lamb and mutton is produced
West of the Mississippi river while
70 per cent is consumed in the states
East of the Mississippi,” R. C. Pollock
general manager of the National Live
Stock and Meat Board, told the mem-
bers of the National Wool Growers’
Association at their annual convention.
“Since 1840, the center of lamb pro-
duction has moved from a point in
Pennsylvania 1,300 miles Westward.
The five western states of Texas, Mon-
tana, Wyoming, Colorado and Califor-
nia contain 40 per cent. of the Nation’s
sheep and lamb population.”

Mr- Pollock said that one of the
most encouraging signs of the times
in the livestock and meat industry is
the increasing interest being shown by
livestock producers in seeking a wider
outlet for their product. He pointed
out that such organizations as the Na-
tional Wool Growers are playing a big
part in bringing a better knowledge of
the value of lamb in the diet to the
Nation’s 126 million food consumers.

“Lamb consumption is on the in-
crease,” said the speaker. ‘““The amount
of lamb used per capita in the decade
1924 to 1933 was 7 per cent. greater
than in the preceding ten year period.
The old idea that lamb is in the main
a seasonal meat has given way to the
knowledge that it is available the year
around. The hearty co-operation of
lamb producers in the Board’s educa-
tional program.is making it possible to
tell an effective story for lamb through
many channels and is thus bringing
results of value to the whole industry.”

The far Western states not only lead
in production but also are ahead of
other sections in lamb consumption,
according to Mr. Pollock, with the
heavily populated North Atlantic states
in second rank. Calling attention to
the fact that the United States still lags
far behind some other countries, he
pointed out that the average consump-
tion of lamb in New Zealand is 115.8
pounds per capita; in Australia, 83; in
the United Kingdom 31 and in Argen-
tina, 24.

Success or failure in business is

caused more by mental attitude even
than by mental capacities.

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Refrigerator Co.
NILES, MICHIGAN

 

 

14

HARDWARE

Michigan Retail Hardware Association.
President—A. D. Vandervoort.
Vice-President — W. C. Judson, Big

Rapids.

Secretary—Harold W. Bervig, Lansing,
Treasurer—William Moore, Detroit.

 

Suggestions for the Hardware Dealer
in May

The month of May represents to a
very large extent a continuation and
expansion of the business-getting effort
launched in April, In this business-
getting effort, nothing counts so much
as intelligent personal effort on the
dealer’s part. Your preliminary ar-
rangements should be such as to leave
you free to direct the selling campaign,
deal personally with important custo-
mers and prospects where needful, and
be, in fact, the mainspring of your
store’s selling effort.

Housecleaning utensils will continue
a considerable factor in the spring
trade. Many forehanded people have,
of course, already finished their house-
cleaning. But others are still in the
throes of the annual clean-up; and still
others won’t be finished till the hot
weather arrives.

A good share of your window dis-
plays this month should, consequently,
be devoted to housecleaning lines. Such
displays appeal strongly to women and
help to get them into the store.

The modern hardware dealer, un-

like his predecessor of half a century
ago, caters largely to women. It is not
enough, however, to make your store
clean, bright and attractive. Your dis-
plays should make a distinct appeal to
your women customers.
Hence, it is good policy, not merely
to feature housecleaning lines in your
early spring displays, but to repeat
with further displays of such lines as
your window facilities permit.

Try, in these later displays, to intro-
duce new and appealing ideas. You
can, for instance, use. your display to
stress the fact that the housecleaning
season is rapidly advancing. Bring out
the important point that, to get the
work properly done in the limited time
remaining, modern and up to date la-
bor-saving equipment, such as you
offer, is absolutely necessary.

A window display that merely shows
the goods is not enough. The display
should argue a question, illustrate a
slogan, even tell a story. In any event,
it should put across a clear-cut idea.
Build your display about some idea
that will appeal to the housewife. Thus:
“Season’s getting late. Time’s getting
short. You'll have to work in a hurry.
Good equipment reduces drudgery and
saves time.” There’s a story. The
goods, helped out by neat show cards,
will tell that story more effectively
than columns or pages of print.

Or build a display around this idea:
“Housecleaning without adequate
equipment is drudgery. Housecleaning
with adequate equipment leaves time
for pleasure.” The idea can best be
brought out by contrast. You'll need
two dummy figures. If you can’t get
the figures, pictures can be cut out
and used. One, representing a woman,
tired, toiling in a still disordered room,

 

MICHIGAN TRADESMAN

with a worn out broom, a battered tin
pail and a scrubbing brush. The other.
a woman restfully seated in a well-
ordered room, clean and bright, her
vacuum cleaner and other equipment
all shoved back in place. A clock to
mark the time—say 6 p. m.—at which
the one woman is finished and resting
while the other is just beginning.

Remember, in putting together your
display, that what interests a woman
most is, not the way a labor saving
device is put together, but the manner
in which it will make her work easier,
and conserve her youth and good
looks. Make your spring house clean-
ing displays “talk results’—the sort
of results every woman wants.

In connection with the houseclean-
ing displays you can show inside paint
specialties—floor stains, wall tints, var-
nishes, polishes, radiator paint, etc.
These inside paint specialties tie in
logically with housecleaning. Stress in
your dsiplays the importance of clean-
liness, and the ease with which these
paint specialties can be applied.

From these lines it is just one more
step to exterior paints. Doubtless you
have already featured these lines. In
May your job in the paint department
is to keep pushing. You have already
got after your paint prospects—by
mail, through riewspaper advertising,
through window display and person-
ally. Now, keep after them. Persist-
ence is the most important factor in
making paint sales. As one experi-
enced direct-by-mail advertiser puts it,
“It’s the sixth letter that makes the
sales.”

Garden tool displays will give the
dealer an excellent opportunity to work
a touch of spring coloring into his
window trims. Artificial leaves and
flowers are good, of course; but a
spread of green turf on the floor of the
window, a barrowful of turned up sod,
or a box of sprouting seeds, are better
still. Anything that suggests garden-
ing, outdoor work and, especially, new
growth will give your window trim
the touch of realism it needs.

Your garden display should go fur-
ther than merely showing the goods.
Show card will help carry your mes-
sage. Thus, “Early planting means
early vegetables,” “The First growth
is the best growth,” and so forth.

A good display is a plot of turned
up soil with strings and pegs to indicate
the rows. Invert the empty seed pack-
ets over the pegs. You have, in that
simple and easily contrived sttitit, an
eloquent suggestion that will appéal to
any gardener, back-yard or otherwise.

A little later in the month a lawn
goods display will be timely Such a
display should include, not merely
mowers, but everything necessary to a
wellkept Jawn. Lawn hose, hose reel,
nozzle, spraying device, lawn seat.
grass clippers, fertilizer, grass seed, oil
can for the mower—work in every-
thing that belongs. And carpet your
window with sod, or show a box with
grass seed sprouting. ;

May is a good time to show carpen-
ter tools. They make very effective
displays. Throughout the spring months
the sporting goods department should
be aggressively featured. Fishing tackle

is an important item, and lends itself
to some very striking displays. Later
in the month, hot weather lines are in
order—refrigerators, ice cream freez-
ers, screen doors, and such items. To-
ward the end of May, you should be
planning for June business, for wed-
ding gift and “shower” displays. In
fact, vour problem will be, not to find
lines to display, but to make a selec-

tion. Victor Lauriston.
eS ——
Never Hope To Iron Out All the
Wrinkles

Recently a farmer handed me some
money with the request that I give it
to a man who collects farmers’ notes
for an implement manufacturer. And
he paused long enough to pay a per-
sonal compliment to the collector,

“Old Man Mack,” he said, “is the
best salesman the company has. If it
hadn’t been for him I would have
kicked over the traces long ago. It
takes somebody pretty fine to make me
swallow some of the ‘bright’ letters I
get from the collection department. It
seems to me the right kind of collect-
ing can do more to boost implement
sales than anything else. And Iam ina
position to know.”

He is, indeed! Caught by the depres-
sion and the drought he has been one
of the hardest cases we have had to
deal with, and at the same time one of
the most worthy to help through. So
far, “Old Man Mack” —who is not
really old in years—with my humble
help, has been able to keep him fight-
ing to win through.

More than once he has come into
our office waving one of the “bright”
collection letters and cursing the man
who wrote it, the manufacturer who
made the implements and our firm for
selling him in the first place.

It is my part to coax him to wait
until Mr. Mack comes to town, when
we will get everything straightened out
for him. And so far, Mr. Mack has
been able to send him home again with
new determinration to dig in and earn
the money with which to meet his
obligations, n spite of the fact that it
requires a minor miracle for this farm-
er to raise the payments that he makes
on his debt, he has come to think of
Mr. Mack as one of his best friends.
on whose advice he can depend.

This is not an isolated case. We have
many such in our trade territory, and
so does every other dealer in farm
equipment,

What that farmer was saying was
what we often say, that the sale is not
completed, until the cash is in the cash
drawer. We might go further and say
that if we are to be successful in mer-
chandising farm machines in the same
territory year after year, we must real-
ize that we are laying the foundation
for another sale every time we com-
plete a transaction by making a collec-
tion.

Some sales made a long time ago are
being completed now, most of them
happily, some of them, disastrously for
all concerned. In any instance where
the sale cannot be completed by pay-
ment in full not only the farmer loses
but the dealer who sold the equipment
and the manufacturer who made it
suffer loss, The problem of the manu-

 

May 1, 1935

facturer and the dealer is to keep the
farmer in business so that he can pay
his bills and can buy more goods in
the future.

I fear too many collection depart-
ments are out of tune with the sales
organizations. The sales department
says, “Sales make the money.” The
collection department retorts, “But a
sale is not made until the collection is
accomplished.” The two departments
are working at cross-purposes, when
actually their interests are identical and
each should work for the other.

From Sales Managament, London, I
copy the following, “The salesman is
met by a customer from whom much
has been received in the past and much
more is expected in future, with some
such statement as: “Well, what do you
want? I got your people’s letter and
now they have got their money, but
that is the last they will ever get from
me.’ Questicns reveal that the office
had been writing one of its ‘bright’
collection letters. The account was set-
tled, it but the cus-
tomer!”

So they have them in England, too,
the “bright” letters that don’t seem so
effective to the sales organization and
the dealer, who perhaps have spent
months of effort getting that account

is true, so was

and changing that farmer from another
brand of goods. In stroke, the
sales work of months is damaged or
perhaps ruined altogether.

one

It may be that such letters will get
the results in immediate settlement, it
may be that the debtor will grind away
and finally pay out on that one obli-
gation, But if he is determined never
again to owe that concern any money,
the collection department has done its
parent company irreparable damage.

Most of the people who to-day are
having a hard time to pay their debts
are honest, There are a few who never
intend to pay for anything and make it
a point to postpone settlement day in-
definitely, This type of customer must
be dealt with firmly, with no quarter
given, Even so, abusive and threatening
letters only make the matter worse.

Weare all going to have some losses
to write off. We are all going to have
to repossess some equipment. In such
case, it is nearly always possible to let
the farmer himself say that he has
given up hope of paying for the ma-
chine and that he feels it is best for
him as well as for the creditor to take
it back. We cannot help him to reach
that conclusion by abusing him. When
it is necessary to make a concession in
order to settle an account, it is always
best to make the concession graciously,
in a manner that will save the custom-
er’s cash business.

Besides, one can never be sure that
the customer who to-day is completely
submerged will not tomorrow be
worthy of credit again. “Sometimes I
am up, sometimes I am down.” We
have all seen the mighty of yesterday
fall, and to-morrow we will see the
humble of to-day rise. Let’s remember
that when we are dealing with these
customers of ours who are up against
hard luck. It may be their sons and
daughters who will come back to pros-
perity and bless the community. And

(Continued on page 23)

 

 

 

May 1, 1935

MICHIGAN TRADESMAN

15

 

DRY GOODS

Michigan Retail Dry Goods Association
President—D, Mihlethaler, Mihlethaler
Co., Harbor Beach,
First Vce-President—C. R.
B. Sperry Co., Port Huron,

Sperry, J.

  
 

 

Second Vice-President—F, F, Ingram,
L. H. Field Co., Jackson,
Secretary-T surer Leon F’. Rosa-

poy ‘sueBio Rosacrans & Sons, Tecumseh.
Directors
N. J. VanAndel, Wm, D. Hardy & Co.,
Muskegon.
Harry Grossman, Cha'se Mere, Co., Pon-
tiae.
Harry L.
St. Joseph.
D. M. Shotwell, J. W. Knapp Co., Lan-

Rimes, Rimes & Hildebrand,

sing.
Sid Medalie, N. Medalie & Co., Man-
celona,

D. W. Goodnow, D. M. Goodnow Co.,
Howell,
7. R. Mehlhose, A. Loeffler & Co.,

Ww.
Wyandotte.

 

Importance of Store Selling Publicity*
In discussing a subject such as Sell-
ing Publicity many phases immediately
present themselves. If one were to
adequately discuss them all it would
require much more time than would
be permissible on an occasion like this.
However, there are a few phases which
I would think more important, and I
will therefcre confine myself to them.
In the first place I think if we are
to get the most selling out of our pub-
licity dollar, we must decide very def-
initely what kind of a store we are run-
ning. Once we made’ that de-
cision be sure that all publicity we run
really reflects that store. Such an atti-
tude, in addition to getting hoped for
immediate results, will also pay divi-

have

dends as instituticnal publicity for the
reason that the reading public will rec-
ognize the reflection of your picture in
your advertisement and, unconsciously
or not, your store will come to their
mind. So I say, always talk in your
own way, reflect your own store per-
sonality and do not follow some fel-
low’s idea to-day another’s to-
morrow because you hear that those
fellows did well. Keep piling up day
after day in your readers’ minds your

and

own personality.

Another phase which should be
watched carefully if we are to get the
most out of our publicity expenditures
is that of timeliness. It is a real waste
to use the newspaper or any other form
of advertising in an effort to move mer-
chandise for which the seasonal de-
mand is past or has not yet arrived.
The error in this phase is much more
apt to be made in the first mentioned
way than in the latter. Publicity dol-
lars sent out after buyers for mark-down
merchandise do not bring the results
you are entitled to.

The buying public’s sentiment to-day
is a fragile, sensitive thing and a seem-
ingly minor mistake on your part often
results in trouble of some magnitude
when you attempt to “put it over,” as
it were, on your public. Therefore, be
frank and truthful where talking to
your public.

If your public has turned down offer-
ings when they were seasonably offered
at fair prices, it rarely pays to spend
your good money trying to induce them
to buy. It will pay you better to use
that publicity money in still deeper
mark downs and make the offerings of
your mistakes within your store by
the use of special displays and sign

‘convention
*Paper read at the annual conventii
of he Michigan Retail Dry Goods Asso-
ciation by D. M. Shotwell, of Lansing.

cards; that is the least expensive way.
Phase No. 3 which I would like to

mention is the tendency of some mer-
chants to take a slap, as you might
say, at his competitor through the me-
dium of his newspaper space. The
merchant might get a certain satisfac-
tion out of it—his competitor reads it,
of course, as it was hoped he would
and he feels the hair on the scruff of
his neck bristle a little, and all that—
but 99 44/00 per cent. of the great
public you are paying your money to
reach don’t know what it is all about
and care less. I would suggest that
when any of you have this urge
you resort to a telephone call or a let-
ter addressed direct to your competi-
tor. It will cost you lots less money
and the results will probably be just as
satisfactory.

I am deliberately staying away from
the subject of merchandise and _ its
connection with selling publicity be-
cause I feel that to be another subject,
but I would say this: that to make
your publicity the selling kind, your
publicity department and your mer-
chandising department must at all
times be working in very close har-
mony—one knowing what the other is
doing and the way he is thinking. Try
to achieve a condition in which the
two departments grow up together, as
it were, when you are nearing a new
season. In that way they will naturally
have an identical point of view when
the season starts and such a condition
makes for more continuity of thought
and will, therefore, impress the reader
to a degree impossible if each depart-
ment goes its own way with a “catch
as catch can” contact from day to day.

Dramatize your offerings to get the
most profit out of them. The store
which is continually thinking in terms
of timeliness and the best selling points
about his best sellers will, I think,
tend to dramatize to some extent be-
cause he will be sold on the article
himself. Try to build that tendency.
To point out what I mean, let me say
that in our own store we were ready
immediately after Christmas with new
coats and dresses which we advertised
and sold at full mark-up when most of
our competitors were holding clear-
ance sales. The results were gratifying
in that we sold more women’s apparel
during January and February of this
year than for several years and at a
satisfactory mark-up,

Further, I refer to a certain coat. I
know a store, somewhat larger than
ours, which sold about seventy of this
coat during March and April at $19.75.
Our store has sold over 300 of the
same coat at $21.75 during the same
period. This was done by dramatiza-
tion of the article.

Another case: Men’s shirts with
trubenized collars. Our store took this
item on in September of last year. It
sold up to March at $2 and $2.65 each;
we now have a quality at $1.65. We
felt we had something worth while—
we dramatized it. The result is we sold
more than 6,000—every one at full
mark-up. The store has shown an in-
crease in sales over last year right
along, including. March.

I read in a recent issue of one of the
trade papers one man’s viewpoint on

store publicity. He said in part, “Ad-
vertising can do anything desired for a
business, if that business is sound. If
the other factors in that business are
synchronized and functioning correctly.
It is stupid for stores to spend large
sums of money for advertising if the
other factors in the business are not
right, because it is inviting the public
to come and see how dingy the store
locks and how poorly it is run.” I agree
with this gentleman. I, too, believe, as
I said in the beginning, the publicity
must reflect the store picture, so be
sure the picture thus reflected is one
you are not ashamed of.
+++

Prepare Fall Linen Price Lists

Fall lines of Irish linen suitings were
cpened to the trade in New York
May 1 with prices averaging 10 per

cent. above previous quotations.
Higher prices are due to increases
made by foreign manufacturers and

more than offset duty reductions which
will be extended to Irish goods under
terms of the Belgian trade treaty with
this country. Fall lines are being open-
ed this year several weeks in advance
of the usual time, importers said, be-
cause of the unusual interest displayed
by customers in this country. With
the price trend sharply upward, buyers
in this country are anxious to protect
themselves by making early commit-
ments.
2

Cellophane is now being used in a
new shower cap which slips over one’s
entire head, still doesn’t interfere with
vision or crush feminine coiffures.

—~+ +. ____

Real benefactors of the human race
are those who have the vision, the en-
ergy, and the brain to build pay-rolls.

    

toe Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

GRAND RAPIDS

White and Pastels Take Lead

Orders already placed indicate that
white, together with the pastel shades,
will be strongly in the lead in Summer
merchandise. One of the biggest white
seasons in recent years in merchan-
dise ranging from coats to a wide
range of accessories is believed to be
in the making. The trend toward pas-
tels places strong emphasis on the
flower hues, not only in coats but in
such accessories as handbags and nov-
elty jewelry. There will also be mark-
ed use of color contrasts involving two
or more of the brighter shades, partic-
ularly in sports wear.

——_+-<-—___

Low-Price Cottons Cleaned Out

The activity in the primary cotton-
goods market in the last two weeks
has practically cleaned out the low-
price goods which had been exerting
pressure on the market. As a result,
mills are now in a position to take ad-
vantage of any favorable news coming
from Washington, a development for
which buyers are apparently waiting.
The demand this week, while not so
pronounced, covered a fairly wide
range of goods, from brown sheetings
to wash goods, so that statistically the
position of most mills has been im-
proved.

— ++ >___

He who would do some great thing
in this short life must apply himself to
work with such a concentration of his
forces as, to idle spectators, who live
only to amuse themselves, looks like
insanity.

—~+++____

Let our schools teach the nobility of
labor and the beauty of human service,
but the superstitions of ages past—
never!—Peter Cooper.

 

SPECIAL DIE CUTTING AND MOUNTING

 
  

G R A N D R A P I

DS, M I

C H IGAN

 

Same Day Shippers

YEAKEY - SCRIPPS, Inc.

160 LOUIS STREET

WHOLESALE
LINOLEUM, CARPETS AND RUGS

Distributors of

ARMSTRONG’S LINOLEUM

Instant Service

GRAND RAPIDS, MICH.

 

 

c?
—

For PROMPT service and ECONOMY ’S Sake

1 3) > <> 0-0-0 0-0. 00-00-00. 0. 0 00-0

 

Against FIRE and WINDSTORM Hazards

 

320 HOUSEMAN BLDG.

5) <> C) <D-() SD () SD -() SD () SD () GD () GD (

Insure with

The GRAND RAPIDS Merchants Mutual Fire Insurance Co.
Affiliated with
THE MICHIGAN RETAIL DRY GOODS ASSOCIATION

> CO SD SD 0 SD) SD 0) SD () (SD) SD () SD () -S- () (1 L

GRAND RAPIDS, MICH.

> SD (> SD () ED -() ED - (:) ED - () D-DD

 

  

HOTEL
DEPARTMENT

High Binders and Cut Throats in
Evidence

Los Angeles, April 20 — Several
months ago the banditry which controls
the “amalgamated” association — or
something—ordained that the employes
cf the Los Angeles street car system,
prosperous though they might be,
should have higher wages and shorter
hours, so they sent out from the effete
East, a bunch of thugs to enforce their
decree. About ten per cent, of the en-
tire force responded to the call and im-
mediately enrolled in the ranks of the
charity relief association. In other
words, began loafing at the expense of
the already overburdened tax-payers.
If they had confined their activities to
“living on the county,” nobody would
have known there was any such a thing
as a strike going on, but, as usual, the
program of destroying company pro-
perty and doing everything in their
power to interfere with the private
rights of innocent patrons of the transit
lines, was inaugurated and the city of-
ficials simply “winked the other eye,”
and allowed these outrageous proceed-
ings to be carried on, The strike was
a rank failure, so far as results were
concerned, The ninety per cent. of the
employes who were perfectly satisfied
to remain under existing conditions
continued on their jobs, regular service
was continued, the malcontents con-
tinued on the “dole,” accompanied by
the announcement that a boycott had
been inaugurated on the company,
though, strange to say, its effective-
ness has never been discovered by any-
body. The strike was a thing of the
past within ten days after it was in-
augurated. Now these malcontents
have induced a few well meaning but
misguided city officials to join them in
a “political” campaign to bring the
company to terms,, by belittling the
honest efforts of the company to give
to the patrons a worth-while service,
claiming that their equipment is obso-
lete and inefficient, and favoring the
establishment of what they call a “jit-
ney” bus service—tried out as ineffec-
tual years ago by such municipalities
as Chicago, Grand Rapids and other
places—arguing that the city should
eperate- same’ presumably ‘under the
guidance of the malcontents. The writer
who has visited most of these cities

 

MICHIGAN TRADESMAN

walking the street and one had’ on cot-
tom hosiery and the other silk, which
one would you look at?” Well, if the
newspaper man was seeking for news,
he would probably look at the one with
cotton stockings, as this would be
“news,” on the principle that if the dog
bites the man it isn’t news, but if the
man bites the dog, it is.

 

The California courts have decided
that corporal punishment as applied by

the teacher to the pupil is legal and in

most cases justifiable. The presiding
judge said: “From time immemorial it
has been the prerogative, if not the
duty of teachers to correct pupils by
the use of the rod, placing them on the
same basis as parents.” The parents
in this case had sued for $10,000 dam-
ages. The decision is refreshing at
least,

 

Hotel operation is a problem often
misunderstood by patrons of same.
The hotel of to-day certainly gives
more for the money than any quasi-
public institution, or for that matter,
any commercial one. The margin of
profit is smaller than it was twenty
years ago, even if the charges are
somewhat higher, I often think the
hotel man makes a mistake in not tak-
ing the public into his confidence by
an educational course,

The L. G. Treadway Corporation has
appointed A, D. Needham manager of
the Inn at St. Clair, succeeding J. W.
Shea, former assistant manager of
Dearborn Inn, Dearborn, also a Tread-
way unit, who manager the house for
some time. Mr. Needham has been
acting in a manageriai capacity in New
York hotels.

If a proposal made to the California
Board of Equalization is made into a
law, no person in California may pur-
chase a drink unless he has a drinker’s

license.” In an effort to curb sales to
minors, it has been suggested that

these cards be issued, costing $1 each
and good for one year. What next?

 

Eighty members of Charter 29, of
the Hotel Greeters and Women’s
Auxiliary, Detroit, attended a dinner
dance and business meeting at the Fox
and Hounds at Bloomfield Hills re-

-eently, with Frank R.. Johnson, pro-

. prietor of Johnsons

and who.is more.or less observing, is - -

prepared to state positively that Los
Angeles is provided with the best
street car service of any place any-
where; it has substantial and commo-
dious cars which are operated with
wonderful frequency over good track-

age, and while during the “rush” hours -*:

there may be some congestion—a con-
tingency which prevails everywhere—
really gives the Angelenos marvelous
accommodations at probably the lowest
charge of any place on record. If seven
cents fare, with copious transfers, is an
unusual charge, I have not heard it
quenstioned anywhere. In most cities
it is ten. But this fact can only be
established by a financial showing by
the corporation which, I understand,
they are willing to supply at any time.

The Hotel Greeters of America are
certainly gluttonous for accomplish-
ment, all of which is done through co-
operation with their employers. Never
a strike or anything of the kind. Just
a desire to help the boss make a suc-
cess of his efforts, knowing full well
that if he successfully makes the grade,
he will show them clearly that he ap-
preciates what they have done. This
is one of the reasons why Los Angeles
hotel operators are taking such keen
interest in the forthcoming national
convention, combining their efforts to
supply substantial entertainment on
that occasion. j{7«

 

The editor of a hotel paper throws
otit this one: “If two pretty girls were

Rustic Tavern,
Houghton Lake, president of that or-
ganization in the chair.

 

John H. Schantz, assistant manager
of Detroit Statler, and Fred Wardell,
proprietor of Hotel Wardell, also of
Detroit, recently returned from vaca-
tion trips to the sunny South,

 

“’ Detroit hoteliers who were mainly
responsible for the success of the De-
troit and Michigan Exposition, recently
held in the Motor City, are so well
pleased with the outcome of the affair,
that they have gone on record as favor-
ing a similar event next year.

 

Resident managers of the hotels op-
erated by the National Hotel Manage-
ment Company, Inc., met at the Book-
Cadillac, recently for a semi-annual
pow wow, with William, J. Chittenden,
manager of that institution, as host.

 

The suggestion of the Virginia gov-
ernor that legislatures meet now and
then for the purpose of weeding out
unnecessary laws, is not a bad one. A
little combing of the legislative acts of
any state would make for economy,
simplicity, and better government.
What is demanded at one session may
be bitterly contested in the next:

 

Air transportation between Los
Angeles and Hawaii is now reasonably
assured, Last week the maiden trip of
a new service between these points was
accomplished in less than eighteen
hours—a distance of 2,500 miles. A re-
turn. trip was equally successful, fully

within the advertised schedule. Which
means clipping off five days in emer-
gency transportation, as well as mail
service. One hardly realizes what to
expect in the future.

It seems some operators are getting
quite serious about the proposition of
abolishing the lounge lizard, otherwise
known as the “chairwarmer.” There is
no apparent objection to this move-

 

Hotel and Restaurant Equipment
Glassware, China, Silverware

H. LEONARD & SONS

38-44 Fulton St., W.

 

GRAND RAPIDS - MICHIGAN

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

W. H. LILLARD, Manager

 

 

re ¢

THE ROWE
GRAND RAPIDS

The Most Popular Hotel

in Western Michigan

300 ROOMS — SHOWERS
SERVIDOR

Direction of American Hotels Corp.
J. Leslie Kincaid, President

%

  

May 1, 1935

 

Store, Office and Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N.W. Phone 8-6027

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.

Modern Rates Reasonable
Rooms Now Well Heated
WILL F. JENKINS, Owner and Operator
“Back on the Job’’

 

CODY HOTEL

GRAND RAPIDS

RATES—$i up without bath.
$2.00 up with bath.
CAFETERIA IN CONNECTION

 

ALL GOOD ROADS LEAD TO
tONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mangaer

 

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon ote Michigan

 

 

 

 

 

 

The

INMIORTON

announces
400°ROOMS WITH
PRIVATE BATH

$1.50 up
@
Dining Room
Grille Room

Cafeteria

Delicious food served in
pleasant surroundings at
prices which have made
the MORTON popular.

GRAND RAPIDS’
FRIENDLY HOTEL

Philip A. Jordan, Manager

 

 

 

    

 

 

 

 

An Entire City
Block of

Hospitality

   

a

fein
Cea
Ca ae

spe MEL MEER MEY fo

     

  
  
 
 

y

   

Z
fay
es
-

Nr
mecca: po a

} ET EA ET A

   

See ee ek oe
en
le Seek eee ee

   

  

ee

Have You Seen Our New

®@ Cocktail lounge — Popular
afternoon and evening rendez-
vous,

@ “Pub,” our famous Tony at

the service bar. Delicious 60c
lunches and $1 dinners.

“Pantlin

GRAND RAPIDS
750 ROOMS $2 UP |

 

 

  

a

 

 

 

 

 

 

May 1, 1935

MICHIGAN

TRADESMAN

17

 

ment except that in many instances this
particular individual is more or less an
information bureau, hence an asset to
the hotel. The individual who deliber-
ately uses the hotel as a “flop” house
should be speedily eliminated, but there
is a very delicate line of demarcation
between the two and the services of a
real diplomat may necessarily be called
into action.

Comes the word from way down
East, from a hotel man I like exceed-
ingly well, even if he occasionally takes
issue with me, that he has a formula
for preparing a certain meat product
handed down by Noah’s ‘second son.
It listens well, and the recipe costs
you nothing. So here goes: A 12-pound
ham, cup of vinegar or cider, cup of
hot water, teaspoon mustard, half cup
of brown sugar. If the ham is of a
standard brand, it will only be neces-
sary to soak it in cold water for twelve
hours, instead of the older method of
parboiling, which is not economical,
as we all know. Remove skin from
two-thirds of ham, leaving one-third
on shank end, Bake in slow oven (275
to 300 degrees) for two hours, with fat
side up, basting with the mixture first
mentioned. Score the fat side of the
ham with a sharp knife in checker-
board fashion, Press whole cloves into
the centers of these squares, Sprinkle
brown sugar over the entire skinned
surface, and continue the baking proc-
ess for another hour, basting frequent-
ly. Then add the apples, quartered and
cored, but not pared, continuing baking
until ‘they are done. A friendly chef
here says that this process is one he
observes, and he saves 15 per cent. in
the bulk of the ham, an item well
worth considering.

Once in a while someone condemns
some particular hotel because of some
omission in service or something
which happened therein, Every organ-
ization unknowingly harbors a few
“slackers,” the hotel has its troubles,
and there are also a few hotels that do
not deserve any consideration because
of the things which occur, the correc-
tion of which they will never undertake.
But the hotel which corrects its errors
as soon as they are discovered, should
be encouraged in the good work.

I am inclined to believe that the con-
stant whining about depression con-
ducted by a class of individuals who
are constantly broadcasting to the ef-
fect that everything has gone, or is on
the way, to the demnition bow-wows,
is largely responsible for trade condi-
tions these days. And these are backed
up by a horde of petty politicians who
consider that true statesmanship con-
sists of pulling down everything to fur-
ther their ends. They never offer a
constructive idea but always supply a
torrent of criticism for those who offer
them. Here is this cry about 30,000,000
unemployed. Nonsensical! In the peak
of prosperity there may. be that num-
ber employed in the various industries,
and surely out of that number there

must be a few who are cheerfully earn- -

ing their daily bread and are not on the
“dole.” Of course there is that large
contingent who never work anyhow, at
any time, so long as they can beg or
steal. Everybody, or most everyone,
by this time knows about all the real
facts concerning unemployment, and
the public in general are taking all
steps humanly possible to overcome it,
but what possible assistance can be
rendered by the individual who contin-
ues hanging crepe and conducting cor-
oners’ inquests? Weepers and wailers
never accomplish anything and they
never will, and allowing them to broad-
cast fear and despair is downright
foolishness. The American people have
always won. their own fights and they
will probably win this one, but nobody
can win in any sort of tussle if his
blood turns to water and he allows his
spinal column to collapse. Providence
is accredited with much accomplish-

’ Arnold Costdyke,

ment but it is never safe to play too
strong on this source of assistance, The
sooner we stop relying on Providence
and cease listening to “carpers” the
sooner we will reach the edge of the
clearing,

Someone has been trying to figure
out just what the upkeep of his head-
gear is costing him, each recurring
year. The original investment, say
$2.99, seems to be largely augmented
by the frequency of tips required for
its preservation during banquets and
other functions, Out here in Califor-
nia the wearing of a chapeau at any
time, is much discouraged, and, in fact,
is becoming a lost art, much to the
chagrin of the checker.

Frank S. Verbeck.
———_>++____

Procecdings of the Grand Rapids
Bankruptcy Court

April 22. On this day the reference ave
adjudication in the matter of A,
Spidle, bankrupt No. 6131, weere cnc.
The schedules have been ordered filed.
Upon receipt of same the assets and
liabilities will be made known.

April 22, On ths day the reference ad
adjudication in the matter of Arthur J.
Clayman and Ada V. Clayman, bankrupts
No, 6033, were received. The schedules
have been ordered filed. Upon receipt of
sar.e the assets and liabilities will be
made known.

April 24. On this day the reference,
and adjudcation in the matter of Andrew
Ruxton, bankrupt No, 6165, were received.
The schedules have been ordered filed.
Upon receipt of same the assets and
liabilities will be made known.

April 24. On this day the schedules,
reference, and adjudication in the matter
of George Tate, bankrupt No. 6200, were
received. The bankrupt is a trucker of
Grand Rapids. The schedules show total
assets of $400 (all of which is claimed
exempt). and total labilities of $5,554.93,
listing the following creditors:

Warren Sterken, G, R._---_------ $ 100.00

 
 

 

F, Eben Boynton, G. R._ 50.00
Harold Driscol, G. R.------ a 24.00
Legal Aid Bureau, G. R._-___- unknown
Freidrich’s Music Store,, 110.00
Riverview Furniture Co., G. 485.00
Michigan Motors, Inc.. GR 197.00
Commercial Credit Co.. Detroit__ 900.00
R. & C. C. Bollinger, Lakeview__ 554.00
Gooarch Silvertown Store, G. R.-_ 600.00
Harder Welding Co., G. 10.00
General Tire, G. R._----- 110.00
U. S. Tre Service. G. 315.00
R. Kneale. Tonia, _____-____ 48.00
Black Eagle Oil Co., G. 41.23
Creston Battery Service, G. R.-- 55.46
Coopers Grocery, G. R. 3.15

iB 110.00

Fred Stratton, Car pe

 

a L
Northwestern Oil Prods. Co., G. R. 12.17
R .

Hake ‘Coal: Co. (G. Ro 17.50
Mich. Bell Telephone Co. (Gy Ro 17.16
Stegman-Olsee Co., Inc.. G, Ree 20.00
United Motor Products Co. GR. 147.00
Smith © Glass, G. K.2-2 -____ = 10.00
Albert Winkler, G. RK... 135.00
Veatrice Tate, Santa Paula, Calif. 100.00
Herbert Moore, Greenville_______- 385.00
Bronk Insurance Agency, G, R._- 21.17
Arthur Smith, Lakeview -_------ 20.00
Lakeview Elevator Co., Lakeview 20.00
‘Glen Helms, Dakeview 205 80.00
Abe Helms, Lakeview_____---___- 15.00

Cantwell Hardware Co., Lakeview 30.00
Lakeview Lumber Co., ‘Lakeview 11.60
Edna Hutchison, Blanchard______ 600.00
United Automobile Ins. Co., G. R. 26.09
Goodyear Tire Co., G. R 40.
April 26. On this day the schedules,
reference, and adjudication, in the mat-
ter of Edward Nessen. bankrupt No. 6213,
were received. The banrkupt is a mer-
chant of Muskgon Heights. The sched-
ules show total assets of $1,733.68, (of
which $849.34, is claimed exempt), and
total liabilities of $17,709.77, listing the
following creditors:
City Treasurer, Muskegon Heights_ $761. A
Francis Donovan, Muskegon_____-
Personal Finance Corp.. Muskegon 240. 00

G. M. Accept. Corp., Detroit 1,017.80

Meyers Chevrolet Co., Muskegon
leiohte) su i ee ae 238.00

American Electrical Displays Co.,

Kalamazoo 02: 2 17.5
Browne-Morse Co.. Muskegon Hts. 26.13
First State Savings Bank.

Muskegon Heights ____________ 1,000.00
Francis Jirock Co.. Muskegon____ 2,890.00
William Balgooyen, Muskegon Hts. 54.75
Fredericks Lumber Co., Muskegon

betointss es as eas 24.65
Petroleum Marketeers Corp., G. R. 44.75
Boyd Auto Sales Co., Muskegon

 

Nees 253.98
Auto Point Company, Chicago____ 9.25
Close & Co., Chicago____________ 97.35
Fort Wayne Printing Co., Ft.

Wiapmes saan ee 168.97
Iwan Ries & Co., Chicago_ Z 24.23
hee '& Cady. G. Rec a 86.40
A. C. McClure & Co., Chicago__ 61.24
Peanut Specialty Co., Chicago.___ 102.92
Peerless Glove Co., G. H 25.

Vandenberge Agar Co.,
Heights Lumber Co.,

  

u Maxon, Ine., Muskegon______
Foxhead Waukesha Corp., Wau-

RGSbaA Was, 2g se cae cS 2,019.32
George Zeigler Co. Milwaukee__ 100.00

Mike Vacccari. Muskegon __------ 350.00
Piper Ice Cream Co., Muskegon
S. S. Stafford, New York___-__--
Zion Baking Co., Zion City mee
Rb. Polk. Detroit. 5-2
Nutrine Candy Co., Chicago____
Mills Paper Co., G. R

Nicodemus Tyezkowski, Oak Hill 6,055. aD

In the matter of Marvin J. Elenbaas,
personally and doing business under the
name of Marv’s Tire Shop, bankrupt No.
6178. The first meeting of creditors has
been called for May 20,

In the matter of Ernest Lee Merrill,
bankrupt No. 6177. The first meeting of
ereditors has been called for May 17.

In the matter of Chesney H. Van Dyke,
doing business as Van Dyke & Nelander,
bankrupt No. 6053. The first meeting of
creditors has been called for May 17,

In the matter of Ted Retan, bankrupt
No. 6188, he first meeting of creditors
has been called for May 16,

In the matter of Vernon Bliss. bank-
rupt No. 6107. The first meeting of cred-
itors has been called for May 16.

o>

 

Power Output Below 1934 Level

Electric power production is likely
to decline below the 1934 level within
the next three weeks, utility officals
say. Moreover, the level of output may
fall below that for the same period in
1933 by the end of June, it is predicted.

The course of industial activity will
determine the trend of power consump-
tion in the next few weeks. Last year
at this time there was a sharp increase
in activity, largely influenced by a high-
er rate of operations in the steel indus-
try. Similarly, in 1933 industrial pro-
duction turned upward sharply in June,
due to anticipation of higher prices.
On the other hand, some contraction
in industrial activity is expected this
year after May 1, at least until the con-
crete effects of work relief expenditures
are felt.

Power production will likely show a
sharper decline in the Pacific Coast
section, since current used for irriga-
tion pumping will be much less than in
1934. Curtailment of textile activity in
New England also will make for ma-
terially lower output in that area.

—_>->—___
Increased Sale of Recreational Supplies

The sale of supplies for sports and
recreational activities will show a sharp
increase during the next three months,
ranging up to 50 per cent. over last
year, according to leading manufact-
urers in this field.

The provision of a large number of
new and improved recreational fields
and facilities by relief workers during
the last year has greatly increased in-
terest in various sports and should ac-
count for an enlarged demand. More-
over, the large carryover of sports
equipment accumulated during the de-
pression years has been liquidated and
the new demands should _ increase
wholesale orders.

Another indication of the greater in-
terest in recreational facilities is the
large demand for housing moderniza-
tion loans to provide recreation rooms
in homes. Manufacturers of billiard
equipment and other games are ex-
pecting substantial increases in busi-
hess from this source.

Larger Wheat Crop Seen

As a result of the recent heavy rains
and snows in wheat-growing sections,
the outlook for a better crop year has
been materially improved.

While the most seriously damaged
sections of the winter wheat belt re-
ceived little moisture, beneficial rains
have been received in sections of the
belt where winter wheat as yet had
not been abandoned. Since many ob:

 

servers contend that the last Govern:
ment report on the winter wheat cro;
was based upon an assumption of
change in weather conditions, some in-
crease in the yield over the Govern-
ment estimate may be indicated.

In addition, the rains have greatiy
aided the spring wheat crop in sections
where seeding is well under way. In
other areas, previously suffering from
deficient subsoil moisture, heavy snows,
which will facilitate seeding, have im-
proved the outlook substantially.

—___ +.

Large Canning Packs in Prospect

Increased packs of canned foods this
year are indicated from the latest es-
timates of intended acreage by the
Government. If weather conditions are
favorable for the new crops, the three
major vegetables—tomatoes, peas and
ccrn—will approximate record totals.

Drouth conditions and _ infestation
may yet reduce yields, however.

Large packs may keep prices low,
although spot stocks are so well clean-
ed up that carryovers will be negligible
in these three items. The prospects are
for smaller packs of spinach and as-
paragus, owing to unfavorable growing
conditions. Supplies to be canned
should be adequate, however, to pre-
vent shortages.

In canned fruits, growers of cling
peaches are working on a marketing
agreement to set a definite limit on
the pack, probably of 10,000,000 cases.
A similar agreement is being discussed
for Bartlett pears on the West Coast.

Raise Sterling Silver Prices 10 Per
Cent.

Price increases averaging 10 per
cent. on all lines of sterling silverware
are effective in the wholesale market
as producers begin adjusting quotations
to the higher cost of raw materials.
The advances in price cause little com-
ment among buyers who have been
expecting some such action since bul-
lion prices rose sharply about ten days
ago. A few producers adhered to pre-
vious quotations on lines of special
items made up for graduation promo-
tions, but advanced prices on all other
goods. With the world price on com-
mercial silver still rising, manufactur-
ers of sterling silver and hollow-ware
expect to increase their prices again in
a few weeks.

Summer Millinery Drive Due

Plans are being developed for strong
concentration of both retailer and con-
sumer interest on Summer millinery
lines. The season will open officially
on May 7 with a showing of the out-
standing new models at a style show
to be held at the Waldorf-Astoria.
From this point the campaign will be
carried to the principal cities of the
country, with special showings for con-
sumers. Manufacturers regard the
prospects for the Summer period as
decidedly favorable. The late Easter
has not affected the outlook and pro-
ducers anticipate brisk buying of straw
models, the demand for which has been
held down until recently by weather
conditions.

——_ > >___

A prediction: Union labor leaders
won't prove able to foist a super-goy-
ernment upon the U.S. A,

 

t
f
3
t
z
-?
¥
ee

 

DRUGS

Michigan Board ef Pharmacy
President—M. N. Henry, Lowell.
Vice-President — Norman <A. Weess,

Evart.

Other members of the Board—Frank T.
Gillespie, St. Joseph; Victor C. Piaskow-
ski, Detroit; Earl Durham, Corunna.

Director—E. J. Parr, Lansing.

Examination Sessions — Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.

 

Michigan State Pharmaceutical
Association.

President—J. E. Mahar, Pontiac.

Ex-President—Duncan Weaver,
ville,

First Vice-President—Ben Peck, Kala-
mazoo,

Second Vice-President—Joseph Maltas,
Sault Ste. Marie.

Treasurer—Henry Hadley, Benton Har-
9or,

Secretary—Clare F. Allan, Wyandotte.

Executive Committee—M. N. Henry
(chairman), Lowell; Benjamin S. Peck,
Kalamazoo; A. A. Sprague, Ithaca; Leo
J. Lacroix, Detroit; James W. Lyons,
Detroit; Ray Jenson, Grand Rapids; Dun-
ean Weaver, Fennville.

Fenn-

 

N.A.R.D. Opposes American Retail
Federation
Wyandotte, April 25—I am sending
you my copy of the bulletin of the Na-
tional Association of Retail Druggists.
You can use as much of this article as
you please. It is very timely and shows
how the American Retail Federation is
operating. Claud F. Allan,
Secretary M.S. P. A.

 

 

Chicago, April 20—“The American
Retail Federation is regarded by the
Nationa] Association of Retail Drug-
gists as one of the most sinister men-
aces to the welfare of the small busi-
ness man and indirectly to that of the
consumer that has arisen thus far,”
stated John W. Dargavel, Secretary.
The National Association of Retail
Druggists represents an active mem-
bership of 21,000 independent retail
druggists and by affiliation with state
associations speaks for approximately
57,000 drug stores.

“We emphatically deny any allega-
tion or inference that the N. A. R. D.
will affiliate with or have any part in
the A. R. F. The druggists of the
United States are professional as well
as business men,” said Mr. Dargavel,
“and as such they positively refuse to
become catspaws for the big chains
and department stores,

“The American Retail Federation is
regarded merely as a shoddy cloak be-
ing used by these big and unscrupulous
business men to cover their real pur-
pose under the guise of representing
the small retailers. Actually, we be-
lieve they have set into mction a dia-
bolically clever scheme of propaganda
and wirepulling intended to promote
the growth of great retail monopolies
which if unchecked will oppress a
great number of the workers of the
country under conditions approximat-
ing economic serfdom, place the con-
sumer defenseless at their mercy, and
bring about the extinction of hundreds
of thousands of small businesses
throughout the nation.

“The National Association of Retail
Druggists will exert every effort to ex-
pose the A. R. F. and its true aims to
Congress, N.R.A. and governmental
representatives, both national and state.
We believe the economic security of
the nation is dependent largely upon
the welfare of the small independent
businesses. A vast group of the na-
tion’s workers and consumers derive
their livelihoods directly or indirectly
from these smal] businesses.”

To all states with pending legisla-
tion affecting Retail Druggists:

Recently your officers have hurriedly
been importuned for assistance to com-
bat the influences that are opposing
state legislation. This has centered par-
ticularly on the fair trade bills and is
sponsored by the newspapers. We have
reason to believe that department

MICHIGAN TRADESMAN

stores, large chains, etc., who are ad-
vertisers use pressure on the newspa-
pers to oppose this legislation. To
counteract it you are urged to act at
once by contacting large drug advertis-

ers and manufacturers and request
them to withdraw this newspaper op-
position. In Washington recently

where the law passed and awaited the
governor’s signature, it was necessary
to secure assistance from drug store
advertisers to change the attitude of
the newspapers. This newspaper oppo-
sition is now working in Iowa and
Oklahoma and we suggest that all
states having pending legislation at
once solicit the assistance of the adver-
tisers who are friends of the retail
druggists tu use their influence on the
newspapers and not .oppose our legis-
lation. Your National officers stand
ready to assist in this work and will
furnish suggestions as to names to ac-
complish this assistance.
Harvey A. Henry,

Pres, Nat’l Ass’n Retail Druggists.

Washington, April 24—The Ameri-
can Retaij Federation. Recent press
release announced formation of this
super trade organization as a project to
“unify and promote” the business of
more than a million retailers in the
United States, Louis E. Kirstein, large
department store operator in Boston,
stated that ‘‘the little fellow must have
a voice in defense of their business.”
An executive committee which drew
up the plan is composed of Kirstein,
chairman; George M. Gales, Liggett
Drug Co.; C. W. Kress, S. H. Kress
& Co.; Fred Lazarus, Jr., of F. & S.
Lazarus Co., Columbus; A. H. Morrill,
Kroger Grocery & Baking Co.; Samuel
Robinson, American Stores; Lessing
Rosenwald, Sears Roebuck & Co.; E.
C.‘Sams, of J. C. Penney Co.; H. J.
Tily, President of Retailers National
Council, :

These press releases were written to
cleverly give the impression that the
members of the Retailers National
Council would form the nucleus of the
new organization. This was immedi-
ately denied by the National Associa-
tion of Retail Druggists and the Na-
tional Association of Retail Grocers.

On April 18, General Hugh S. John-
son testifying before the Senate finance
committee had this to say after read-
ing the names on the Executive Com-
mittee: ‘How much voice is the little
fellow going to have in the regulation
of the affairs of this gigantic organiza-
tion?” Another example of what the
independent operator is up against is
the co-operative organization recently
organized by a group of the biggest
food and grocery chains in this country.
This “co-operative” organization is “to
be used for the benefit of the little fel-
low—perhaps.”

On the same day the following tele-
gram was sent to General Johnson who
was continuing his testimony on NRA:

“The National Association of Retail
Druggists, composed of 21,000 inde-
pendents, begs to advise you that its
name was used by the American Retail
Federation in a press release yesterday
without any authority whatsoever and
that said association will have nothing
to do with this illegitimate offspring of
predatory interests in distribution.
Names of other national associations
were also used without authority in a
deceitful and dishonest manner.”

John W. Dargavel, Sec’y.
Rowland Jones, Jr.,

Washington Representative NARD.

The General read the telegram to the
committee and it was incorporated in
the record of the hearings.

Now just what does this new move-
ment, which, fortunately, has gotten off
to a bad start from a publicity stand-
point, mean? I believe it means that
the managers of the enormous capital
aggregates in distribution in this coun-
try now are realizing that the “little
fellow” is rapidly coming to realize his
political strength with this Administra-
tion and is becoming increasingly more
vocal. This represents a real danger to

these tycoons of distribution, among
whom were the bitterest opponents of
our loss limitation provision, There-
iore, with the use of their unlimited
resources they are seeking to control
the voice of the “little fellow” by seem-
ing to offer him help.

We are fortunate that this new or-
ganization made a bad blunder in its
preliminary publicity in claiming the
support and co-operation of the great
National independent organizations.
We believe that the American Retail
Federation has convicted itself of bad
faith at the outset. The use of the
N.A.R.D, name by their publicity direc-
tor was plainly dishonest and deceptive
for the reason that the N.A.R.D. had
severed its connection with the Retail-
ers National Council some three weeks
prior to the announcement of the for-
mation of the Federation. Like the
National Association of Retail Grocers,
the N.A.R.D, “is not interested in the
least in this new venture and will ac-
tively oppose it wherever possible.”

Now what is the lesson to be learned
from this incident? Is it not that in-
dependent retail druggists must have
their own national organization, strong
in numbers and adequately financed to
protect them from those who arrogantly
presume to speak for them on any sub-

 

May 1, 1935

ject of national importance? Does not
this incident prove once more the acute
necessity for the unanimous support of
all retail druggists in the work the
N.A.R.D. is doing? No organization
can or will represent the “little fellow”
if controlled by others. The N.A.R.D.
is manned with officers and an Execu-
tive Committee elected by the mem-
bers. The present administration has
already made an outstanding record in
less than two years. Its future po-
tentialities will only be limited by the
continued apathy of several thousand
retail druggists who continue to be
“riders” while the militant group fur-
nish the “push.”

Food and Drug Legislation:
sleeping on the Senate calendar.

Still

Eastman Transportation Bill for reg-
ulation of trucks, passed the Senate last
week, Organized opposition to this bill
which would drastically increase trans-
portation costs to retail druggists is
now being felt and it is to be hoped
that the bill will not pass the House.

Social Security Bill passed the lower
house last week with a very large
majority. Employers of ten or fewer
people have been exempted from the
payroll tax which eliminates most re-

(Continued on page 23)

 

 

Parsons
Insecticides

“How time does fly—
its fly time again’”’

—Bulk or bottled.)

FLY-DI
trade)

TO-DOT (Cattle and Dairy Sprays)

 

FORMALDEHYDE U. S. P. 40%

TO-DOT (Super Household Fly Spray

(In bulk only to the Drug

Parsons Chemical Works

MANUFACTURING LABORATORIES

 

GRAND LEDGE, MICH.

 

 

 

 

 

SEASONABLE

ITEMS

SEED DISINFECTANTS

CERESAN DuBAY No. 738 SEMESAN BELL NU-GREEN

INSECTICIDES

PARIS GREEN LIMEand SULPHUR ARSENATE of LEAD

ARSENATE of CALCIUM

BORDEAUX MIXTURE

COPERCARB OXO BORDEAUX

SPONGES
PICNIC SUPPLIES

CHAMOIS SKINS
WAXES

POLISHES
CLEANERS

PAINT BRUSHES—VARNISH BRUSHES

BATHING CAPS

BATHING SUITS and SHOES

SODA FOUNTAINS and SUPPLIES

PAINTS ENAMELS
TURPENTINE
RUBBER BALLS

GOLF SUPPLIES

LACQUERS

MOTH DESTROYER
BASE BALLS

CAMERAS and FILMS

VARNISHES' OILS

MARBLES
PLAY GROUND

and INDOOR BALLS and CLUBS

ANT ROACH

LICE

BEDBUG
FLEE

E
TICK KILLERS, ETC.

RAT MIC MOSQUITO

Our prices are right and stock complete.

HAZELTINE & PERKINS DRUG CO.

Grand Rapids, Mich.

 

 

 

 

 

 

oe eee:

ws

 

 

 

May 1, 1935

MICHIGAN TRADESMAN

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

 

 

  
  

 

  
 
 
 
 

  

 

   

ACID
Acetic, No. 8, ®.__.__-_._ oe @
Boric, Powd., or Xtal., Ilb.-. 07%@
Carbolic, Xtal., lb.
Citrie. ib. ooo 2
Muriatic, Com’1.,
Nitric, Ib oe
Oxatic 1b; oo
Sulphuric, lb.
Tartaric, lb.
ALCOHOL
Denatured, No. 5, gal,------ 38 @
S006, Gh. oo 0 @
ALUM-POTASH, USP
Bump, 1b, 2 ae 5
Powd: (or Gras. Ib. 2 05%@
AMMONIA
~oncentrated, Ib.
{-F,
8-E Ib, 8
Carbonate. eS
Muriate, Lp.,
Muriate, Gra. Ib... ONO
Muriate, Po Ib 22 @
ARSENIC
Pound) 625 oo @
BALSAMS
@onatpa, Wb.) 2 60 @1
Mir: Cana... Ib. 200 @2
Mir Oreg.. ibe. 5 @1
erg ib) ooo 00) @ 4
Poly ibs 22 a oe at
BARKS
Cassia
Ordinary, ib, 2 @
Ordinary, Po.: Ib. 20 @
Saigon Ib, 2202 @
seaieon, Fo. wD... ...... 50 @
De 40 @
Bin, Powd, Ib, oe 38 @
Elm: Gd, ib... 38 @
ras (P’d lb, 60)... e
Soaptree, cut, lb.-_--+_--. —O @
Seaptree, Po., be 35 @
BERRIES
Coben, i. @
Coren Fo, i. @
Tuniper ib. ee 10 @
BLUE VITRIOL
Pound) oe 06 @
BORAX
Pd or xXtall Ibs oe @
BRIMSTONE
Poni 04 @
CAMPHOR
Pound) i 2003. SS 72 @
“CANTHARIDES
Russian, Powd, 225 020! @4
Chinese, Powd. —.... = @ 2
CHALK
Crayons
White, dozen _________ @ 3
Dustless, dozen -.-..... @6
French Powder, Coml., 1b... 03%@
Precipitated, 1b. 12 @
Prepared, Ib. ~---- 14 @
White, lump, Ib.--_-------. 03 @
CAPSICUM
Pods) (lo)) 2 60 @
Powder, 1b. oe 62 @
CLOVES
Whole. Ib, {2 30 @
Powdered: ib, ooo 35 @
COCAINE
One 13 75@15
Xtal. ib) 03%@
Powdered, Ib. 04 @
CREAM TARTAR
Pound 2 @
CUTTLEBONE
Pound 2 0 @
DEXTRINE
Yellow Corn, Ib.------------ 06%O@
White Corn, Ib.-- —--- 7 @
EXTRACT
1, Yellow Lab.,
ee 95 @1
ioe 50 ©

50
60

15
16

20

RAHOnN
ooooo

16

13

anoss

40

10
16

 

 

 

  

  

 

FLOWER
Arnica Ib, 50 @ 66
Chamomile
German, Ib. 20 60 @ 70
an. Ibo @1 40
Saffron
American, lb. ----------- @ 7%
Spanish, 028. _.__.._. @1 2%
FORMALDEHYDE, BULK
Pound 2 au - 08 @ 2
FULLER’S EARTH
Powder, lh. 06 10
GELATIN
Pound 2. 65 @ 66
GLUE
Brok:; Ero... tb.{2 ee ee
Gro’ d, Dark, bo ie ss
Whi. *Flake, a» ee i. 8740. 35
White G'd., Ib. Se 25 @ %
White AXX light, Ib. i @ 40
Ribbon ----.. Ee a es 42%@ 60
GLYCERINE
Pound) 19 @ 46
GUM
Aloes, Barbadoes,
so called, 1b, gourds___ @ 6
Powd. ib. se «4S
Aloes, Socotrine, bb. @ &
P @ 80
@ 50
17 @ 2
@ 3%
Arabic, P’d, Ib, _----------- 2 @ 36
Asafoetida, lb. ..... 41 @ 5&0
Asafoetida, Po., lb.-----—- @ 170
CO ————— Es @ 6
Guaiac, powd, Je @_ 6b
t @ 100
@ 1 2
@ 6
@ 1%
42 @ 50
da, lb. 42 @_ 50
Shellac, white (bone dr’d) lb. 45 @ 56
Tragacanth
No 1. bbe 175 @200
No. 2, Ibs, = 150 @1 75
Pow.. Ib, 222s 100 @1 25
HONEY
Pound eS 5 @ 40
HOPS
%s Loose, Pressed, lb......- @ %
HYDROGEN PEROXIDE
Pound, gross ~...--.-..---.27 00 29 00
% Ib, gross ..---..-------~-17 00 18 00
% 1b., gross ._---_-__----.--11 00 @l1l 50
INDIGO
Madras, lb) 2.2 200 @ 32 25
INSECT POWDER
Pure, ib. ...-- J 68k @ 6
LEAD ACETATE
Mtal ib: 6 g 26
Powd, and Gran..__-----.- 2) 35
LICORICE
Extracts, sticks, per box.. 1 a @ 2 00
Lozenges, Ib, ..--.------—- @ &
Waters, (248) box......... @ 1 5
LEAVES
Buchu, th, shore @ 7
Buchu, |b., long._.—---—-~- @
Buchu, Eva. ibe @
sage, bulk, ib eee 25 @ 30
Sage, loose pressed, \s, Tb. g 40
Sage, ounces -....-.. — oe 8
Sage, P’d and Grae @ 3%
Senna
Alexandria, lb. _.... 3 @ 40
Tinnevella, tb. _._-._.. 25 @ 40
Powd:, lb; ---..-..-.. = a8 @~=s86
Uva Ursi lb: os @ 30
Uva Urs (Piao iby @ 35
LIME
Chloride, med., dz. .--...- @ 8
Chloride, large, dz...---—~ @1 46
LYCOPODIUM
Pound (22 ee ee 50 @~ 60
MAGNESIA
Carp. 4s, tb oe ee @ 30
Carb., 1x8) 1b. @ 3
Carb:: Powd:, 1b.2.- 2 | 6 @ &
Oxide, Hea., @ 10
Oxide, light, @ 6
MENTHOL
Pound) Soo). 6 oe 493 @5 24
MERCURY
Pound 2020 ib @ 2 00

 

  
 
  

  
  

  

MORPHINE
Ounces @12 75
8) oe @14 40
MUSTARD
Bulk, Powd.
Select ib. (2.0 4& @ 60
No. 2 1b Ue
NAPHTHALINE
Balls, lb. ~_ 3 15
Flake, lb. ~----- 15
NUTMEG
Pound 22 Ss @ 40
Powdered, lb. ..---.----. as @ 580
NUX VOMICA
Pound  ...-.__ EES 2 g 26
Powdered: tbe ce ae 26
OIL ESSENTIAL
Almond
Bit, true, ozs. ..._.... @ 6&0
IBit., Srt.) ozs. <—.-. @ 320
Sweet, true, Ls 140 @ 200
Sweet, art., lbs. -- % @1 20
Amber, crude, Ib. - 1 @140
Amber, rect., Ib... -130 @ 32 00
Anise, ib) 222 110 @1 60
Boy ib. 00 @ € 26
Bergamot, Ib, ...-.._--.. 2 76> @ 3.00
Cajéput, Ib, -_.. 80 6 @ 2 00
Caraway S’d, lb...-—....... 350 @ 400
Cassia, USE. Ib.____._._ 215 @ 2 60
Cedar Leaf, 1lb......__... 170 @ 2 20
Cedar Leaf, Coml., lb.......100 @ 1 25
Citronella, IDG ee 8 @1 20
@loves: Ib, toes 18 @22
Croton, tha, ._.._ 400 @ 4 66
Cubed lh... —-4%B @ 4 80
Erigeron, lb, .-...-.-----.. 270 @ 3 36
BKucalytus, Jb, .--..--.-.-- 8 @ 1 20
Kennel ee 226 @ 2 60
Hemlock, Pu., mn, 170 @ 220
Hemlock Com., Ib.- 100 @1 25
Juniper Ber., Ib... 300 @ 3 20
Junip’r W’d, Ib. .. —-150 @1 75
Lav. Flow., lb.-..... .... 6 00 @ 6 40
Lav. Gard., lb.....__._--_.... 1 28 @ 1 60
Lemon  lbo o22 5 215 @ 2 60
Mustard, true, 0zS..-...—-- @1 2
Mustard. art.. 0z8. ......... @_ 36
Orange, Sw., lb...._---__. 300 @ 3 25
Origanum, art., Ib.---..... 100 @12
Fennyroyal, Ib. —........... 27% @ 3 20
Peppermint, lb. -_---_-_--. 4 75 @ 5 30
se, dr @ 2 bu
Rose, Geran,, 0z8......_.... @100
Rosemary Flowers, Ib..--... 10 @1 50
Sandalwood
E. I., th. ........._..... $00 @ 8 60
Wo bo ibe 2 260 a € 16
Sassafrag
True, Ib. .. @24
Syn., lb. @1 40
Spearmint, Ib. @ 400
‘Tansy, Ib. ....- @ 4 00
Thyme, Red, 1b.....--... @24
Thyme, Whi., @ 2 60
Wintergreen
Leaf, true, Ib.._...__... @ 6 00
Birch, lb. -........... 400 @ 4 @
Syne Sete ee - % @120
Wormseed, “Db. J ee oe GeO
Wormwood, Ib. .....______. 550 @ 6 00

OILS HEAVY

 

 

 

 

Castor gal 145 @
Cocoanut, Ib, 2... 22%@
Cod Liver, Soreceles. gal. ; 20 @
Cot. Seed. gal. _.____ 20 @
Lard. ex: gale i @
Lard, No. 1, gal.....-.-. —12 @
Linseed. raw. gal..-.-_..__ 738 @
Linseed, boil., gal, ---.... @
Neatsfoot, extra, gar 80 @
Olive
Malaga, gal. @
Pure, gal. . @
Sperm, gal. —.. @
Tanner, gal, ..- @
Tar, gal, Ls @
Whale, gal @
Gum: ozs) 20
Powder, ozs.
Gran 678) coe se
Pound) 22S 06%@
PEPPER
Black, grd., 25
Red, grd., lb 45
White, grd., 0 @
PITCH BURGUNDY
Found COC
PETROLATUM
Amber, Plain, Ib.....--.... @
Amber, Carb., Ib..-...._... 14 @
Cream Whi., a 17 @
ily) White; ib... 20 @
Snow White, fh Se 22 @
PLASTER PARIS DENTAL
Barrels 2022 Sees @
Deseu lb: oo eo eS 03%@
POTASSA
Caustic, st’ks, lb.......-__. 69
Iiquer ih oo

oes Pt tt et
SSSSss SSesEssas

ss8

&

17
19
23

 

  

POTASSIUM
Bicarbonate, Ib. 30 @
Acetate, lb. __. 69 @
Bichromate, Ib. 146 @
Bromide, Ib, -2- 64 @
Carbonate, Ib 48 @
Chlorate
Xtal., 2» @
Powd., 19 @
Gran., 32 @
Iodide, lb, 185 @
Permanganate, Ib. 32 @
Prussiate
Red! Who sco oe 90 @
¥ellow! Ib: 2222224 sin «60 7@
QUASSIA CHIPS
Pound) ooo oSin @
Powd: ibe 2 35 @
QUININE
5 OZ, Cans, O€8.-50 2 @
ROSIN
Pound) 2.5. 4 @
ROOT
Aconite, Powd., Ib..... pee
Alkaneto lb. 202 35
Alkanet, Powd., lb..........
Belladonna, Powd., Ib...
Blood, Powd., Le 35

Burdock, Powd., Ib...

Calamus, Bleached, Split “and

Peeled, ee ees
ib...

  

Gentian, Powd., kb. a
Ginger, African, Powd., lb. 16
Ginger, Jamaica, Limed, Ib. 38
Ginger, Jamaica, Powd., lb. 30
Goldenseal, Powd., 1b.._.____ 2
Hellebore, White, Powd., lb. 20
Indian Turnip, Powd,, Ib...
Ipecac, Powd., 1b..--..... 3 00
Licorice, J Ee Ge 35
Licorice, A

Mandrake, Powd.) Ibi
Marshmallow, Cut.,
Marshmallow, Powd., bee
Orvis, Ib, ee
Orris, Powd., lb...
Orris, Fingers, Ib. sas
Pink, Powd., Ib...

bo
S
S

  
 
 

iD
Sarsaparilla (Honduras, cut) 1 20
Sarsaparilla, Med., Cut, Ib.
Squills, Powd., 1B ee 42
Tumeric, Powd., i as
Valerian, Powd., ib

QOHHSOOOHHHHHEL HE OHHEOHHHOHHHHOH OOOOH

 

  
 

  

E Ib —
psom, ee 03
Glaubers ae
aan i Ee 03 @
Rar, EDs one 0g
Nitre =
Xtal.
Gran.,
Rochelle,
Soda, Ib.
Anise, Ibi 220 ea 40 @
Canary, Recleaned, Ib...._.. 10 @
Cardaimon, Bleached, Ib. @
Caraway, "Dutch, Ibo gs @
Celery, Ib. ae @
Colchicum, Powd., Ib... @
Coriander. Ib: 20 16
Fennel, Ib. __-__ 30 $
Flax, Whole. 1b 06%@
Flax, Ground, Ib._____ 064%2@
Hemp, Recleaned, lb...... 08 @
Lobelia, Powd., Ib... ___
Mustard, Black, yp 11%9
Mustard, White, Ibe 15 @
Poppy, Blue, Ibe a ag @
Quince, me ~100 @
Rape, ‘lb, bea ee - MM @
Sabadilla, Powds, Ibe is 4 @
Sunflower, Ib. _.. Oa @
orm, Levant, 1p a @
Worm. Levant, Powd.______ @

SOAP
oe Conti, White

 

 

 

@
Pow@) 22 60 g
Ash 0
Bicarbonate, 03%0
Caustic, Co’l., 0 @
Hyposuiphite, 065
Phosphate, 1b, 23 g
Sulphite
Xtal., Ib. @
ry, ’Powd,, @
Silicate, Sol., pale @
SULPHUR
Eight Wp. ooo ea 044%@
SYRUP
Rock Candy, Gals,__._______ 7% @
@
@
@
63 @

 

»

bt

_

com

~

oon

to ms

WW

16

10

vt)

78

 

20

MICHIGAN

These Quotations Are Used as a Base to Show the
Rise and Fall of Foods Quoted on This
and the Following Page.

The following list of foods and grocer’s sundries is listed upon base prices, not

intended as a guide for the buyer.

Each week we list items advancing and declining

upon the market. By comparing the base price on these items with the base price

the week before, it shows the cash advance or decline in the market.

This permits

the merchant to take advantage of market advances, upon items thus affected, that
he has in stock. By so doing he will save much each year. The Michigan Tradesman
is read over a broad territory, therefore it would be impossible for it to quote prices

to act as a buying guide for everyone.

takes advantage from it.

A careful merchant watches the market and

 

 

ADVANCED

Sugar—20 points

DECLINED

Jell-O Gelatine—10c

 

 

 

AMMONIA

Little Bo Peep, med._. 1 35
Little Bo Peep, lge.--- 2 25
Quaker, 32 0z..-.----- 2 10
Star, 12-oz, ---------- 80

APPLE BUTTER
a 12-28 os.,

BAKING POWDERS

Clabber Girl
10-oz., 4 doz. case.._. 3 50
2 Ib., ‘1 doz. case_--.— 2 30

Royal, 2 0z., doz...--- 80
Royal 6 oz., doz._____. 2 00
Royal, 12 oz., doz..... 3 85
Royal, 6 Ibs., doz... 20 00

Rumford’s
10¢, per dozen__--_--_ 91
$-oz., per dozen_____. 1 77
12-o0z., per dozen___-- 2 26
5-lb.. per dozen-____- 12 25

Calumet
4-oz., 3 doz. case_____-. 2 17
8-oz., 2 doz.-__--_-_-- 2 79

5 Ib., 1 doz. in case__
10 Ib., 4% doz. in case__

5-Ib., on 8 OD
KC
10 oz., 4doz.in case. 3 35
15 oz., 2doz.in case. 2 45
2% oz., 2 doz. in case... 4 12
5 90
5

BLEACHER CLEANSER

Lizzie, 16 0z., 12s--_.- 15
Linco Wash, 32 oz. 128 3 00
Clorox, 24 pints pe 2 80
Clorox. 12 quarts__--- 2 56
BLUING

Am. Ball, 36-1 0z., cart. 1 00
Boy Blue, 18s, per cs. 1 85

BEANS and PEAS

ry Lima Beans, 25 lb. 2 20
White H’d P. Beans__ 4 05
Split Peas, yell., 60 Ib. 8 35
Split Peas, gr’n, 60 Ib. 4 75
Scotch Peas. 100 Ib... 6 65

~

BURNERS

Queen Ann, No.1 -_--. 1 15
Queen Ann, No. 2 ..-.. 1 2
White Flame. No. 1

and 2, doz.._-...----

BOTTLE CAPS
Single in 24 roms
case, case._... 4

10

BREAKFAST FOODS

Kellogg’s Brands
Corn Flakes, No. 136--
Corn Flakes, No. 124__

4.

Krumbles, No. 412....
Bran Flakes, No. 624__

Bran Flakes. No, 650__

Rice Krispies, 6 oz...
Rice Krispies, 1 oz.....
All Bran, 16 oz. ..._..
All Bran, 10 oz.
All Bran, % oz. ~..--..
Whole Wheat Fla., 24s
Whole Wheat Bis., 24s 2 31
Wheat Krispies, 94s__ 2 65

Post Brands

Grapenut Flakes, 24s.. 2 10
Grape-Nuts, 24s ...... 3 90
Grape-Nuts, 50s ...... 1 60
Instant Postum, No. 8 6 46
Instant Postum, No. 10 4 70
Postum Cereal, No. 0. 2 38
Post Toasties, 36s_..._ 2 40
Post Toasties. 24s_._.. 2 40
Post Bran, PBF, 12.. 1 74
Post Bran, PBF, 24.. 2 36

 

oust em ©
neoudeessigenss

Amsterdam Brands
Gold Bond Par., No.5% 7 50
Prize, Parlor, No. 6... 8 00
White Swan Par., No.6 8 50

BROOMS
Quaker, 5 sewed_--_~__ 7 60
Warehouse .. 7%

 

Winner, 5 sewed._____ 5 75
Baeip oe 4 2

BRUSHES

Scrub
New Deal, dozen... 8&

Stove
Shaker, dozen ..-.....

Shoe
Topeen, dozen ...... 90

BUTTER COLOR
Hansen's, 4 oz. botties 2 40
Hansen's, 2 oz. bottles 1 60

CANDLES
Electric Light, 40 Ibs... 12.2
Plumber, 40 lbs. 12.8

 

Tudor, 6s, per box.__. 30

CANNED FRUITS

Apples
Per
Doz.
Imperial, No. 10--.--. 5 00
Apple Sauce
Mart) No. 2 10
Hart. No, 10... & 2
‘Apricots
Forest. No. 10__------ 8 50
Quaker, No. 10..-. 9 75
Gibralter, No. 19._--- 9 00

Gibralter, No. 2%-... 3 40

 

Superior, No. 2%_--. 2 70
Supreme, No. 22---. 2 85
Supreme, No. 2----..
Quaker. No. 2__-__-_-- 2 co
Quaker, No. 2%------ 27
Blackberries
Premio, No. 10_---.--. 6 %
Quaker, No. 2_-...--- 1 70

Blue Berries

Eagle, No. 10__.---. 8 50
Cherri
Bart, No: 10... 5

Hart, No, 2 in syrup.. 2 25
Hart S& 22 4

Supreme, No. 2 in

syTup ----—
Hart Special, “No. 3_. 1 35

Cherries—Royal Ann
Supreme, No. 2%...

 

Supreme, No. 2------- 2 30
Gibralter, No. 10. o 2%
Gibralter, No. 2%---. 2 76

Figs
Beckwith Breakfast,
No. 10 ..._____ 13 60

Carpenter Preserved,

5 oz. glass
Supreme Kodota, No. 11 90
Fruit Salad
Supreme, No. 10__-_. 12 00

  

Quaker, No. 10------. 11 75
Supreme, No. 2%4- 3 60
Supreme, No. 2-.. - 270
Supreme, No. 1------ 2 10
Quaker, No. 2% 3 15

Goosberries
Michigan, No. 10--~-- 5 35

Grape Fruit
Zeneda No, 2---------- 1 35

Grape Fruit Julce
Florda Gold. No. 1---- . 75
Quaker, No. 2 1 35

Florida Gold. No. 5-- 3 90
Loganberries
Premio, No. 10 ------ 6 75

Orange Juice
Phillips No. 1 Can, dz. 95
Phillips No, 2 can, dz. 1 35

Peaches
Bakers solid pack.

Wot) 2 50
Premio, halves. No. 10 6 70
Quaker, sliced or

halves. No. 10. ee 8 50
Gibralter, No. 2%---. 2 00
Supreme, sliced No.

 

7 2 15
Supreme, halves,
No 2% —. 2 25
Quaker, sliced or
halves, No, 2%------ 2 15
Quaker sliced or
halves, No. 2. 170
Pears
Quaker, No. 10------ 8 59
—. Bartlett, No.
onl oe ae
Quaker, Bartlett, No.
ee ea 1 96
Pineapple Juice
Doles, Diamond Head,
NO: 2). 1 46
Doles, Honey Dew,
No. 20 (22s 6 75

Pineapple, Crushed

Imperial, No. 10__---- 7 90
Honey Dew, No. 2%- 3 40
Honey Dew, No, 2... 1 90
Quaker, No. 2%---.-- 2 35
Quaker, No. 2-..... -- 1 80
Quaker, No. 1__-_-. 1 10

TRADESMAN

Pineapple, Sliced
Bie igh Dew, sliced,
0
Honey Dew, tid bits,
Mo. WO oe
Honey Dew, No. 2%-. 2 45
Honey Dew, No. 2--.. 2 00
Honey Dew, No. 1__. 1 10
Ukelele Broken, No. 10 7 90
Ukelele Broken, 2%...
Ukelele Broken, No. 2
er: Tid Bits, No.
0

 

Quaker,

Plums
Ulikit, No. 10, 30%
eyrnp 22). 6 BO
Supreme Egg, No. 2% 2 30
Supreme Egg, No. 2.. 1 70
Primo, No. 2, 40%

aD wane 200
Prepared Prunes
Supreme, No. 2%4------ 2 45

Supreme, No. 10,
italian 2 6 50
Raspberries, Black
Imperial, No. 10... 7 06
Premio, No. 10.....--. 8 50
Hart, 8-ounce ...---. 80

Raspberries, Red

Premio, No. 10......-. 8 75
Strawberries
Jordan, No, 2_-.----. 2 50
Daggett, NOL 2202 2 25
Quaker, No. 2--------- 2 35

CANNED FISH

Clam Ch’der, 10% oz._
Clam Chowder, No. 2__
Clams, Steamed No. 1
Clams, Minced, No. %
Finnan Haddie, 10 oz._
Clam Bouillon, 7 oz.--
Chicken Haddie, No. 1
Fish Flakes, small____
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz.--.
Lobster, -No. %-.---.-
Shrimp, . we...
3ard’s, y¥," Oil, k’less__ 3 97
Salmon, Red ‘Alaska__ 2 25
Salmon, Med. Alaska. 1 .
Saimon, Pink, Alaska
Sardines, co y, oncoih

09 O71 BD 22 C9 me 1 109
NAHAS Sororen

-~
a

oe 2
Tuna, %s, Van Camps,
doz, ee gy 1 20

Tuna, 1s, Van Camps,
3 45

Oe
Tuna, %s, Chicken Sea, =
Ce 1

doz
Tana, ¥% Bonita__-.-. 1 45

CANNED MEAT
Bacon, med, Beechnut 3 60

, med.
Beef, No. 1,
Beef, No. 1, Roast -... 1 95
Beef, 2% oz., Qua., Sli. 1 30
Corn Beet Hash, "doz. 1 95
Be:fsteak & Onions, s. 2 70
Chiii Con Car., 1s...-. 1 05
Deviled Ham, “ae an a Oe
Deviled Ham, %s-.. 2 20
Potted Meat, % Libby s

66
Potted Ham, Gen. %.- 1 35
Vienna Saus. No. %.-- 90

Baked Beans
Campbells 48s __-...-- me ae

CANNED VEGETABLES

  

Hart Brand
Asparagus
Quaker, No. 2__-.---. 2 20
Hunt Picnic _..----_. 1 &
Hunt No. 1, Med. Green 3 00
Hunt No. 1 Med. White 3 15
Hunt No, 1 Small
Green. 2 80
Baked Beans
1 Ib. Sace, 36s, cs._---_ 1 80
No. 2% Size, doz.._.. 1 10
No. 10 Sauce__-------_ 4 00

Lima Beans
Baby, No. 2: 1 6
Marcellus, No. 2...... 1 26
Scott Co. Soaked.__._ 90
Marcellus, No. 10_.--.. 5 90

Red Kidney Beans

String Beans
Choice, — No. 2_. 1 80
Cut,, No. 1 7 2
Cut, No. 2" Se - 135
Marcellus Cut, No. 10_ 6 00
Quaker Cut No. 2.-.. 1 20

Wax Beans
Choice. Whole, No, 2-- 1 80

Cut, No.10 —...--. ete a ee
Cnt; NO 2 ooo 1 35
Marcellug Gut, No. 10_ 5 50

Quaker Cut No, 3.-.. 1 20

 

 

Beets
Extra Small, No. 2... 1 18
Hart Cut, No. 10...... 4 50
Hart Cut, No. 3 96
Hart Diced. No. 2_--- $5
Quaker Cut No. 2%-- 1 20
Carrots
Diced, No.2 .......... %
Diced, No. 10 .-_---- 4 #0
Corn
Golden Ban., No, 2... 1 55
Marcellus, No. 2 1.%
Fancy Crosby, No. 3 1 4
Whole Grain, 6 Ban-
tam. No. 2---------- 1 65
Quaker No. 10 8 00

Peas

Oxford Gem, No. 2... 3
Sifted EB, June, No. 3 2 00
Marcel., Sw. 2155
Marcel., B. June, No. 21 4
8 00
- 1 45

 

Pumpkit
No 475
No: 24 1 20
No. 2 2-22. ene a= 92%

Sauerkraut
No: 100 bee
No. 2% “Quaker aoe 1 00
No: 2 ‘Quaker 02 85

Spinach
Supreme No. 2%... 1 76
Supreme No. 2.------- 1 40
Quality. No. 2_---.---- 1 10
Quality. No. 24%4--~---- 1 59

Succotash

oe =o No. 2.
2.
Pride 2% “Michigan__--_

  

 

Tomatoes
No. 10. —.- 5 50
ae 2 Aes 1 8S
poe ae
ponies No 2... 1 30

CATSUP
Quaker, 10 oz._.._doz. 1 16
Quaker, 14 os..___doz. 1 4
Quaker gallon glass,
SS ne ee 11 00

CHIL! SAUCE
Sniders, 8 oz.
Sniders. 14 og.

OYSTER COCKTAIL
Sniders, 11 0z...--.--. 2 0

CHEESE
Roauefort: i) eo 68
Wisconsin Daisy __---~-_ 18
Wisconsin Twin ____-- 17%

New tg June, 1933____ =

   
 
  

Michigan Flats ____- 17
Michigan Daisies __ 17
Wisconsin Longhorn 18

Imported Leyden ___
1 lb, Limberger -.._..
Imported
Kraft,

 

ft, Pimento, % Ib. 1
Kraft. American, % Ib. 1 75
Kraft, Brick, % ib.

Kraft, Limbur,, 1

% Ib...

 

May 1, 1935

CHEWING GUM
Adams Black Jack...... 6
Adams Dentyne ees

‘s Pepsin .. 6
Beechnut Peppermint... 65
Doublemint ...-.-.. &
pico aire wisieya- 6
Juicy Fruit... —— o
ae P-K s

wow me een we-- oe

CHOCOLATE
Baker, Prem., 6 lb. % 2 45
Baker, Pre., 6 lb, 3 oz. 2 66

erman slag a 6 lb.%s 1 8
Little Dot Sweet . .
eS 2 60

CIGARS

 

Cincog ooo ee - 38 bu
Garcia Grand Babies. 40 00
Bradstreets -_...... 38 50
ns See |
KG Dun Boquet____ W mf

Perfect Garcia Subl.. 95 vu
Kenway 2 2 22 20 Ou
Budwiser -_._.___ = 00
Isabella ___...W.___ 20 00

= pre yc
anner, 25 lb. tins... 18
Snowdrift, 20 Ib. tins_. is

CLOTHES LINE
Atlanta, 50 ft......0. 1 90
Keystone, ae oo ee 1 85
Corona, 50 1

COFFEE ROASTED
Lee & Cady

1 Ib Packa
Ryco ne

  

Breakfast og ip

Competition __ nrg
oe 21
Majestic ______ 28

Quaker, Vac Tins ____ 2
Quaker, in flass jars. 26%

Coffee Extracts
M. Y., per 100.
Krank’s 50 pkgs... 4 Zo
Hummel’s 60, 1 Ib... ion

 

CONDENSED MILK
Eagle, 2 oz., ber case__ 4 60

Cough Drops

Vick’s, 40/1Uc_----____ 3 40

COUPON BOOKS
50 Economic grade. 2 50
100 Economic grade... 4 50
300 Economic grade_.20 00
1000 Economic grade__37 50
Where 1,000 bookg are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CRACKERS
Hekman Biscuit Company
Saltine Soda Crack:

_ bulk oe

Butter Crackers, 2 Ib. 3.12
Graham Crackers, bulk 13
Be in sie Crackers,

Leib. DRE a 1.65
Sreiaen Pena
PAB DKRR. 3.05

Graham C’s, 6% oz... 93
Junior Oyster C’s, blk. 13
Oyster C’s, shell.” 1 Ib. 1 71
Club Crackers an kas

CREAM OF TARTAR
6 Ib, boxes_.......-... 35

ORIED FRUITS

Apricots
Extra Choice ~_-----.. 23%
DIAnGErG 2024
Citron
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May 1, 1935 MICHIGAN TRADESMAN 21
Currants JUNKET GOODS FRESH MEATS HERRING so TEA
Packages, 11 oz..._..___ 18 Junket Powder -_.... 1 30 ‘ Am. Bouts foo box 5 - Japan
Junket Tablets ____._ 1 35 Beef Helland Herring F. B., @c_-__-_-___ 3 36 Medium ____ Lo is
Top Steers & Heif...l9 Mixed, kegs ----...-.. Fels Naptha, 100 box__ 4 35 en i sages
Dates Good Steers & Heif.____ 16 Milkers, kegs -------- 95 Flake White, 10 box__ 3 20 Fancy ______—30@36
Quaker, 12s, pitted... 1 40 Med. Steers & Heif.__..l3 Boneless Herring, 10 1b. 15 Ivory, 100 Gg ee 505 No, ig Nibbe_______._. 38
Q 12a, sequiar.- 1 10 Cae Com. Steers & Heif._...10 Cut Lunch, 8 Ib. pails 1 26 ei Lrg a : s
Quaker. Ss, = IN m ve, ee
Quaker, 128, 1 Ib. 146 Wilson & Co.'s Brands La, 60 Son SM oy eee
Oleo Veal Mackerel Camay, 72 box.._.-_.. 3 95 -—-----—------- 4
NG 14% Tubs, 60 Count, fy. fat 6 00 P & G Nap Soap, 100@3 20
Figs Pails, 10 lb. Fancy fat 150 Sweetheart, 100 box... 5 70 Ceyion
Calif., 24-8 oz, case... 1 80 Grandpa Tar, 50 sm._. 210 Pekoe, medium _______ 63
Williams Barber Bar, 9s 60
MATCHES White Fish Williams Mug, per doz. 48 English Breakfast
Peaches Diamond. No. 5, 144___ 5 72 Med, Fancy, 100 lb... 13 00 Lux Toilet, 50__--_ —- 395 Congou, medium ______
Bvap. Choice 1b, Searchlight. Mi box = 3 oe 18 80 Gongou, shoice. “3538
aoe 516% Swan. i444 2 0} ce 0.
Diamond, No. 0-.---- 4 80 8 Ib. pails ————- a 1 ce pe ANY <n
t Bunch. is s
Peel Safety Matches Boned, 10 lb. boxes______ 16 Whole Spices
+ « Sees ernie a
5 a oves, Zanzibar_____-
Ps ‘ze, Torelli, Standard, 5 gro. cs._. 4 00 Cassia, Canton _______
40m, dozen... 90 Boor SHOE BLACKENING | Cassia. 5c pig., doz.
Cit a0.  .LL.LLL..DD.D.!DDLDmD!DhLUmDLDULULU = 2in 1, Paste, doz.__._ 130 Ginger, Africa __.____- @
*4 ox, dozen... 90 : E. Z. “canton dz. 130 Mixed, No. 1___.____-
MUELLER’S Enger di 200 Mixed, 10c pkgs., doz.. @65 TWINE
Macaroni, 9 a Nutmegs, 70@90 __--_. @50 Cotton, 3 ply cone. oa
Raisins - arcaca = Shinola, ack yutinegs, a - eau @48 Cotton, 3 ply balls__ 0
epper, Black ________ 23 oe
Seeded, bulk Tes bik I Eee Noodles, 6 oz. ---- 2 10 nee ag
Quaker s’dless bik.___- Egg Vermicelli, 6 oz... 2 10 Pp
an 2 8 Bkod Somat 6 0 oF 2 10 nica EOttsh nietee: Grose? in Bole 6 Pip rsesi og
uak 15 oz... 8 & e paghetti, 24c jackne, per doz.____ 1 30 oa ran pids
el UL ae 2 20 Black Silk Liquid, doz. 1 30 ors, Zeer SS ven, Ge
Black Silk Pate, doz. 1 25 asela, Canton_--_-_—- @22 Whites Witt: 40 grain 18
California Prunes Enameline Paste, doz. 1 30 Ginger, Corkin ----—- @17 e Wine, 90 grain 4%
90@100, 25 Ib, boxes..@05% PROVISIOWS Enameline Liquid, doz. 130 ustans -——------~--~ @21
80@ 90, 25 lb. boxes_-@v6% NUTS E. Z. Liquid, per dcez._ i 30 Bogner a gears a
70@ 80, 25 Ib. boxes --@07% Whole Barreled Pork Radium, per doz.___--- ae aenag cre gon WICKING
60@ 70, 25 lb. boxes --@07% Almonds. Peerless __-__ 15% Clear Back ___-28 00@34 00 Rising Sun, per doz.___ 1 30 P 8 Thi aaa No. 9, per grosg _ 80
50@ 60. 25 lb. boxes _.@08% Brasil, large -_- 8% Short Cut, Clear__._ 3000 654 Stove Enamel, dz._ 2 80 Boer ae te ___---- @48 No. 1, per gros, ~22777~ sa
0@ 50, 25 lb. boxes--@09% Fancy Mixed _______ 16 Vuleuel Ne 0, dox_ 130 2 oyee, Cayenne -———— @26 No. 2. per gross 7177777 1 50
80@ 40, 25 lb. boxes --@10% Filberts, Naples _____ 1 Stovoil, per doz._.--___ 3 00 prika, Spanish ---- @36 No. 3, per gross 7-777
20 $0. 25 Ib. boxes --Q12% Peanuts, vir. Roasted 11% Peat —— 30
‘ a PB A eee Be Dry Salt Meats Rackoan Rolls, per doz. 90
Became tae ---------- D § Bellies_______ 20-25 19 : Ochester, No. 2, doz. 50
ecans, Jumbo __._...._ S SALT Seasoning Rochester, No. 3, doz... 2 *
Pecans, Mammoth __.-_- F.O.B. Grand Rapids Chli Power, 1% oz._. 65 Rayo, per doz.
Hominy Walnuts, Cal. hk to 22 Quaker, 24, 2 Ib. 105 Cele Balt. 1% oz... a
Pearl, 100 lb, sacks... 3 50 Lard ° ole % i 80
. ae Pure in tierces__.____ 144, Quaker, 36-1% -_----120 Sage, 2 oz.____________ 80
: oU lb. tubs _____: advance \% Quaker, Iodized, 24-2. 145 Onion aon ae Se 4 35 w
ie ees ce 30 ib, tuba edvanee @ Med No 1, bile 15 Garlic 2 Ves 1 35 OODENWARE
Elb.Ma ant 20 1b. b. 1 alted Peanuts 20 lb. pails ____.advance % Med. No. 1, 1001b. bk. 1 07 ~Ponelty, 3% oz._______ 325 p h askets
-Macaroni, 20 lb.bx. 130 Fancy, No, 1___--_____ % 10 Ib. pails advance % Chippewa Flake, 70 ib.100 kitchen Bouquet_____ 495 >uShels, Wide Band,
Hgg Noodle, 10 Ib. box 122 121 ib, Gellop’e case. 1 50 5 lb. pails ____ advance 1. Packers Meat, 60 lb. 70 TLaurel Leaves - 2%, 700d handles____'_ 2 00
3 1b. pails ____-advance 1 oe NOU cack 95 Marjoram, 1 an El) gg oe ore handle 90
‘ Ss oe gle
Pearl Barley Coonnd. Hoses 14 Butier Sele 200m, BOE 400 Teves’ oe - © Market ote ye
Chester ---__________ 5 00 Shelled i ee, Block, 50 Ib.___--_--_-_ 40 Tumeric, 1% oz... «6035 SPlint, large ___77”
ds Baker Salt, = ) ib. bbl 3 80 2 Ae eae Splint, medium ae
6, 10 lb., per le. 1.08 plint, small _____
aus Lentils a. Bologna Sausages 15 20. 3,1b., per bale-_____ 10
oe a So on oe STARCH Barre, 5 gchums
. : Frackfo Aa ae 20 orn re each____
Walnut, California _—_ 6 pork tw 20 Kingsford, 24/1 __-___ 235 Barrel, 10 gai. each. 2 6
Tapioca 3 --- 2 55
Pearl, 100 Ib. sacks___. 7% ee a * oe ee a
Minute, 8 oz., 3 doz. 4 05 Headcheese —~—-..__--_. 18 poise 24, a lb. pkgs... 1 64
Dromedary Instant .._ 3 50 MINCE MEAT oe ee Bi 10 ale
None Such, 4 doz._____ 6 ~ sae eo rensee —.-. 2 60
Jiffy Punch Quaker, 1 doz. case___ Smoked Meats tan e vanized _____ 2 85
25 Yo Ho, Kegs, wet, Ib._ sca Hams, Cert., 14-16 Ib... 22 Gloss q alvanized _____ 310
3 doz, Carton___--___-- 4 Hams, Cert., Skinned Argo, 24. 1 lb. pk 12 qt. Flaring Gal. Jr._
Amsorted flavors e BO, 24, . pkgs..__164 4 5 60
: IGS (ibs ae 22 Argo, 12, 3 Ib. 2 Oat. Tin Dairy..." 4
oe net 23 Argo, 8, 5 Ib. oo 2 = —— ae
es Blea Silver Gloss, 48, 1s____ 11%
EVAPORATED MILK OLIVES—Piain California Hams aii E See ie site
------ lastic, 16 pkgs.______ 1 38 Traps
ualear: Baby Tan Los és eee 24 Tie a oe te ines Gene Gis Staley 24—1 Tb.________ 170 Mouse, wood, 4 holes. 60
ee eink oe a eas a ee mee holes-_ 70
Carnation, Tall, 4 doz. 3 22 Tempter, 12 22-oz, cs. 4 50 ee Ras. cine holes... 65
Carnation, Baby, d dz. 1 61 1 gal. glass. each_____ 1 50 Hat op oa 1
Oatman’s Didee, Beef Mouse =
es D’dee, Baby ; : OLIVES—Stuffed Boneless, rump -___Ib28 00 nner etre
: aon | ker, 24. 2-0z. cs... 1 87 Bl Ka N
Pet, Baby, 4 dozen 161 Quaker: 24. $-oz, os.2_ 2 10 palate Nee Veal a is Tub
: . 24, 3-0Z, cs... Bl s
Borden’ 8, lee . — : a Quaker, 24. 5-oz. cs.__ 3 37 1 Blue it ae a2 ez ‘ by Large Galvanized_____ 8 75
Creer E. oo Quaker, 24. 7% oz. cs. 4 16 Red Karo, No. 114.27. 2.99 Medium Galvanized___ 7 75
Quaker, 12. 16-02. cs. 4 35 Colonial Red Karo. No. 5, 1 dz. 3.99 S™#ll Galvanized ____- 6 75
FRUIT CANS 1 Gallon glass, each__ 1 99 Fifteen 48... 10 Red Karo, No, 10___. 3 85
Twenty 3s ee
Ball Mason Baer ite 2 = imit. Maple Flavor Haan, eenucates
F. O. B. Grand Rapids odine, 24, 23_--___-___ obe________ 5 50
One pint 3 PARIS GREEN Iodine, 36, 1.__%-_ 1 20 ona No. 1%, 2 dz. 281 Brass, single. cx
One quart 9 00 Plain, 36, 1%-_-___- 1 20 ee, No. 3, 2 cans 484 Glass, single_____ 6 00
Halt a 13 00 = aaa = RICE Log Cabin Plain, 24, 2s 1 35 Double peeeriess_- 8 50
Mason Can Tops, gro. 365 “S 2° 08--------------~ Fancy Blue Rose______ 4 90 Maple and Cane Nettie: Goues
Fancy Head ~__-----__ 6 00 BOR Kanuck, per gal.______ 125 Ttniversal - ro
AX Kanuck, 6 gal. can.__.5 30000 tne 7 25
FRUIT CAN RUBBERS PICKLES Twenty Mule Team Kanuck, 24/12 Glass__ 4 00
Quaker Red Lip, 3 gro. 24,1 Ib. packages _____ 335  Kanuck, 12/26 Glass 4 15 P
carton 48,10 oz, packages_... 4 40 M Ib. siz Food Dishes
Sweet Small eect 96, % Ib. packages... 4 00 ‘in oe eee
L and C, 7 oz, doz... 92% ostma Biscul: Co. G - 2 Ib: ete
GELATINE Paw Paw, quarts, doz. 2 80 18 rolls, per case ______ 2 10 es 3 Ib. size. i 2
ge-0, 3 dog... 2 00. 12 rolls, per case ____-. 1 39 WASHING POWDERS Welch, 12 quart case__ 390 ©° !b. size. ner M
Minute, 3 doz.....-.... 4 05 18 cartons, per case _.__ 2 35 Bon Ami Pd.. 18s, box. 1 90 : eum
-, 188, box. Welch, 12 pint case 2 00
Knox's, 1 dozen..__... 3 25 Dill Picl:les 12 cartons, per case .-. 1 57 Bon Ami Cake, 18s... 1 65 . =
Jelsert, 3 doz._..______ 140 Gal. 40 to Tin, doz... 8 20 Brillo <2. 85 WRAPPING PAPER
32 oz. Glass Thrown-_._ 1 50 Big 4 Soap Chips 8/5__ 3 40 Butchers D F, per 100 5 88
ee 50 MAZOLA COOKING OIL Kraft. per 100________ 5 88
HONEY SALERATUS Grandma, 100, 5Gk = 3 60 Pints, 2 doz., case____ 5 70
Lake Shore 1 Ib. dox_. 3 90 Arm and Hammer 24s. 150 Grandma, 24 large. Quarts, 1 doz.________ 5 TOILET PAPER

JELLY AND PRESERVES
Pure. 30 Ib. vails____ 2 35
Imitation. 30 Ib. pails. 1 89
Pure 16 oz., — 2 00
12 oz. Apple Jelly, dz. 95
13 oz. Mint Jelly, dz. 1 60
7 oz, Cranberry Jelly, dz 90

JELLY GLASSES
% Pint Tail, per doz._... 85

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Blue Ribbon. per doz. 4 .
Bicycle. per doz._.---- 4 5)
Caravan, per doz... 2 25

POP CORN
Sure Pop, 25 lb. bags 2 55
Yellow, 24 1-lb. bags... 2 50

SAL SODA
Granulated, 60 Ibs. cs..
Granulated, 18-24% Ib.

packages

1 35

COD FISH
Bob White, 1 Ib. pure =
Paragon, 1 Ib.---~-----

Gold Dust, 12 large_.
La nce Laun 4 dz.

en
ao
a

Lux Flakes, 50 small_. 4 55
Lux Flakes, 20 large.. 4 33
Old Dutch Clean., 4 dz. 3 40
Ringo, 24m) 22 4 65
Ringo,, 408-2 2 89
Spotiéss Cleanser, 48, :

Com 2 5
Sani lush, 1 doz... 2 25
Sapolio, 3 iden 3 15
Super Suds, 48 -.._. ; 90

Sunbrite, 50s  -_-___-- 03
‘Wyandot. Cleaner, 248 i 60

35
5 gallons, 2 per case__ 12 60

TABLE SAUCES

Lee & Perrin, large... 5 75
Lee & Perrin, small___ 3 35
Penner 2 ay 1 60
Hoyal Mint... 2 40
Tobasco, small______-- 3 75
Sho You, 9 0z., doz.___ 2 00
Aol Taree Ss sa 4 75
A-Y¥ email oe 2 85
Caner) 20m Ye 3 30

Quaker, 100 Rolls____
Silk Tissue, 100 rolls__

YEAST CAKE
Magic, 3 doz... <_ 2
Sunlight, 3 doz. -._-_._ 2
Sunlight, 1% doz. -.___ 1 35

2
1

Ld
or
oo

Yeast Foam, 3 doz.____
Yeast Foam, 1% doz.__

YEAST—COMPRESSED
Fleischmann, per doz.... 30
Red Star, per doz..-.--. 24

 

 

 

 

22

SHOE MARKET

Michigan Retail Shoe Dealers Association.

President—Clyde K. Taylor.

Executive Vice-President—M. A. Mittel-
man.

Vice-Presidents—J, A. Burton, Lan-
sing; A. Allen, Grand Rapids; Edward
Dittmann, Mt. Pleasant; R. H. Hainstock,
Niles; E. T. Nunneley, Mt. Clemens; Fred
Nentwig, Saginaw; E. C. Masters, Alpena;
A. G. Pone, Jackson,

Secretary-Treasurer — Robert Murray,
Charlotte.

Field Secretary—O. R. Jenkins, Port- |

land.

Membership Committee—R. H. Hain-
stock, chairman; entire board to act as
committee.

Board of Directors—E. T. Nunneley,
Mt, Clemens; M. A. Mittelman, Detroit;
Edw. Dittmann, Mt. Pleasant; Steven J.
Jay, Detroit; Clyde K. Taylor, Detroit;
John Mann, Port Huron; Max Harryman,
Lansing; Wm. Van Dis, Kalamazoo; Rich-
ard Schmidt, Hillsdale; Arthur Jochen,
Saginaw; . . Olsee, Grand Rapids;
Fred Elliott, Flint; P,. B. Appeldoorn,
Kalamazoo Fred Murray, Charlotte; Ralph
Meanwell, Ann Arbor; John Och, Che-
boygan.

 

Michigan Shoe Exhibition Association

Annual meetings held once a year at
Pantlind Hotel, Grand Rapids.

Address all communications to Rodney
I. Schopps, Secretary, Pantlind Hotel.

 

For Economic Welfare of All Retailers

In the creation of the American Re-
tail Federation !ast week lies the germ
of an idea to strengthen the voice of
distribution through retail stores in the
economic and political life of this coun-
try. For a long time the need has been
present for a strong national retail or-
ganization representing all retailers. Its

‘birth now is at the right time for for-

ward action. The nation-wide co-op-
eration of all types of retail distributors
gives to the new Federation the broad-
est possible base of usefulness,

Trade associations have done useful
work and still have most useful work
to do in their special fields. The or-
ganization of a super-association is to
enlarge the scope of that work. The
Federation will augment the work of
trades bodies and be a clearing house
on matters of national moment affect-
ing the philosophy and science of re-
tailing. The professionally skilled
trades wili take care of their own pro-
motions and protections. Now is the
most propitious time to build a great
natural power to organize all retail
opinion, Over a year ago, A, D.
Whiteside (who dd so much to per-
fect the retail code) said:

“Tam inclined to think that be-
cause of the lack cf a centralized
nation-wide retailers
have not been fully conscious of
their power. You cannot know your
strength or you would have confi-
dence, because retailers when organ-
ized and thinking straight could have
a greater effect on public opinion
than any other group or bloc in the
United States. You and your em-
ployees, numbering five million per-
sons, and your customers whom you
meet in daily contact on a basis of
mutual confidence, control the Gov-
ernment of the United States, for
you are 50 million strong, and in
stating that figure I refer only to
the wage-earners as consumers.

organization,

“The retail trade has it in its
power, if properly organized with a
common objective, to be the back-
bone of the sound legislation of this
country. Retailers should be the
- spokesmen of our people, and their
convictions, -based upon impartial

MICHIGAN TRADESMAN

consideration, should be the deciding

factors in determining the legislative

actions of Congress. And frankly,

I know of no saner people to whom

to leave the economic welfare of this

country than you and those thou-
sands of other retail merchants scat-
tered from one end of the United

States to the other.”

The retailers in all lines of business
are the best interpreters of public be-
havior and, because they live by serv-
ice to the public and are in direct con-
tact with it, they are more capable of
capturing the true public spirit than
the politician several steps removed
from the ultimate consumer.

To give you anexample of how
effective the combined voice of retail-
ing can be, let us cite the experience oi
a shoe merchant in Philadelphia who
merged the voices of the various retaii
organizations in that city so effectively
in a week that the combined action of
that little powerful group did much to
check the immediate legislative consid-
eration of a sales tax; and if the work
of co-ordination of merchant protests
through the states is as effective, it
will prevent the addition of that nui-
sance tax to the burden of retailing.
If a national sales tax is proposed, the
Federation can effectively present the
retailers’ case, as to source of collec-
tion, etc., or protest it entirely.

This little example indicates what
field is open to a Federation represent-
ing the interests of one million shop-
keepers. Just three measures alone
would keep it in the forefront: Main-
tenance of adequate consumer purchas-
ing power; reduction of the tax burden
through accomplishing economy and
efficiency in all types of Government—
federal, state and local; and the dis-
semination of sound, clear information
on the service rendered at retail and
interpreting the economics of the
spread at retail,

We believe there is much of promise
in the Federation for merchants small
and large, for it is obvious that the
Federation must work in terms of na-
tional public interest, and not in terms
of any particular industry’s advantage.

Let us hope the body can swing into
action in June, when the present codes
cease, and the future—code or code-
less—lies before us.—Boot and Shoe
Recorder.

——_2++>___
Michigan Retail Dry Goods Associa-
tion Convention
(Continued from page 7)
Michigan Retail Dry Goods Associa-
tion. My address was extemporancous,
but I enclose a memorandum of the
principal thing which I said, which is,
briefly, this: that so far as I am per-
sonally concerned, and as far as I know
the Legislature, we have been opposed
to any unwarranted restrictions upon
business activities. We are trying to
keep the taxes down to the lowest pos-
sible level and keep expenditures well

within the revenues of the state.

I am very sorry that I don’t have a
regular speech to send you. I certain-
ly appreciate getting this letter from
you. Thomas Read.

The Legislature has been in session
for over three months, and quite nat-
urally, men engaged in business, par-
ticularly the retail merchandising busi-
ness have looked anxiously and some-
times alarmedly at proposed legisla-

tion. The business depression natur-
ally decreased the amount of merchan-
dising done by members of this group,
and any added burden brought about
through adverse legislation would mean
just one more difficulty for men en-
gaged in this kind of business to over-
come. The men associated with me in
the Michigan State Senate have studi-
ously sought to lessen rather than in-
crease the difficulties surrounding busi-
ness recovery, The principal obstacles
of course would be added taxes or un-
necessary rigorous regulation. I think
I can safely say that the body over
which I have presided has not put any
obstacles in the way of business. On
the other hand, we have sought to les-
sen the burdens which you are carry-
ing.

This administration set out to make
its income under present taxes be suf-
ficient to take care of the necessary
expenses of government. This was an
announcement made by the Chief Ex-
ecutive of this state at the beginning
of his administration. So far, we have
consistently followed this lead and
hope to follow it, knowing that re-
duced taxes are always an incentive to
business,

I want to assure this group of men,
associated together in a common inter-
est for their own protection and also
for better business relations with the
public, that any suggestions on their
part will be more than welcome.
—_>->___

From the Cloverland of
Michigan

Sault Ste. Marie, April 29— The
drive for membership by the Chamber
of Commerce started last week to se-
cure 150 new members. The officers
surely did themselves proud last year
and are to be congratulated on the
success of their efforts. It looks as if
they will not be disappointed in their
additional members. It means team
work and co-operation, especially when
the Rotarians are also putting on a

Items

May 1, 1935

Boy Scout drive the same week, with
the merchants looking pleasant while
contributing to these various drives
for funds, It shows that they have
great faith in their home town and all
seem willing to do their part in making
the Sault a better city.

The State of Michigan Conservation
Patrol boat No. 1 made a second at-
tempt last Monday to force her way
through heavily packed slush ice in the
upper St. Mary’s river, bound for Isle
Royale, where it will take off a cargo of
eleven captive moose, The moose will
be taken on one trip to Munising,
where they will be turned loose in
Schoolcraft and Luce counties.

J. Ballenger has again taken over
the gas filling station at the Brimley
state park entrance, which was oper-
ated for the past two years by Fred
Johnson, Mr. Ballenger conducted the
station previous to selling same to Mr.
Johnson, two years ago, Mr. Ballenger
will be assistedd by his son. In addi-
tion to selling gas and oil they also
carry a line of soft drinks, confection-
ary and cigars.

If meat goes any higher, it looks
as if the corner meat dealer might have
to put in a set of jeweler’s scales,

I, B. Graydon, expert sales promotor,
has been sent to St. Ignace to dispose
of the entire stock of merchandise of
the Burns department store, which is
going out of business at St. Ignace.

The Arnold Transit Co., of Macki-
nac Island, has resumed service be-
tween the Island and St. Tenace.
Boats leave the state ferry pier at
the latter point at 10:15 a.m., 2:15 p.m.
and 6 p.m, daily. Weekly freight serv-
ice has been resumed to Cheboygan,
boats leaving Mackinac Island at 6:40
p-m, Fridays and Cheboygan at 7:15
a.m. Saturdays. Service to Les Che-
neaux islands is irregular at present
and schedule will be announced later.
Saturday excursions St. Ignace to
Mackinac island will be featured by the
Arnold line this year, with one day

 

TROUBL

 

IN THE AIR..

TORNADO

CAN’T BE PREVENTED SO
PROTECT YOURSELF AGAINST

PROPERTY LOSS WITH MUTUAL

WINDSTORM

INSURANCE

AS WRITTEN BY THE

MICHIGAN SHOE DEALERS MUTUAL

FIRE INSURANCE COMPANY

MUTUAL BUILDING, LANSING, MICHIGAN

DETROIT

SAVINGS

 

SERVICE

Vee

GRAND RAPIDS SAGINAW

STABILITY

 

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May 1, 1935

MICHIGAN TRADESMAN

23

 

round trip from either point at 75c.

One woman is making an awful
howl, explaining, “That idiot I was
going to sue for breach of promise
wants to marry me now.”

A trip to Tahquamenon Falls will be
one of the principal attractions to the
tourists visiting here this season. The
price is to be reduced for the tourist
season, and to-day, without a highway
to the falls, the trip by way of the Tah-
quamenon river is almost without an
equal in America. This is one of the
scenic attractons in Hiawathaland
which is not reached by automobile.
Probably within a very few years the
road will be completed to the falls.
This now primeval and glorious sight
will become “civilized,” the deer will
flee from the noise and bustle and we
shall have less chance to get at the
real grandeur and beauty than we now
have of the Tahquamenon.

Free speach doesn’t satisfy a sore-
head. He wants a law requiring others
to listen. William G, Tapert.

—_—_—_ + +>—___

Never Hope To Iron Out All the

Wrinkles
(Continued from page 14)
the humble sometimes influence the
mighty.

Some days ago a field man for a
mortgage company came into our place
of business, He told me that he was
buying some fence for two farms. He
said, “The tenants on these places tell
me that you have been mighty good
to them in the way of giving them a
little credit when they needed it pretty
badly. They will come in and you can
give them what they need and send
the bill to me.”

It happens over and over again that
somebody who has not been able to
make his payments according to agree-
ment, will bring in a customer who has
buying power partially to make up
for his own lack, This debtor is a dif-
ferent individual from the habitual
dead beat who never comes near the
merchant whom he owes and when he
finds he can get no more credit begins
to belittle the store and the dealer who
trusted him,

The depression has made a new type
of debtor, who is really worth helping.
He is the man who under normal con-
ditions was the implement industry’s
best customer and who will pay again
and buy again once he is on his feet.
The collection departments of manu-
facturers should assimilate that fact.
And every collector should look beyond
a cash settlement to the sales field he
is helping to cultivate when he makes
a collection.

So much help the sales department
should get from the collection depart-
ment. Now, what may the collection
department reasonably expect of the
sales branch of the industry, including
the dealers themselves? They have a
right to expect more than they get.
Improper selling is the cause of much
of the collection trouble that dealers
themselves encounter and that manu-
facturers struggle to overcome. We
have all been guilty of some of the
careless selling that is now bearing so
heavily on the collection department.

One serious error that is often made
is taking in an old machine, or perhaps
two or three machines, for the down
payment, Even when the trade-in ma-
chines are worth all that is allowed for
them, there is a difference between
trading in something that one no longer
needs and putting up some cold cash.

When a trade-in allowance amounts
to more than the usual per cent. of
down payment asked, there is no law
to prevent getting some cash, anyhow.
It is true that some instalment compa-
nies frequently accept a trade-in for
the whole of the down payment. But
their payments come due monthly, and
each month the user has an increasing
investment in the merchandise. In pass-
ing, let me comment that most dealers
and salesmen do not make sufficient
effort to get a first instalment due datc
set early. Every dollar that is paid on
a note makes it easier to collect the
balance, because it gives the purchaser
added reason to want to establish own-
ership.

Selling of farm equipment is going
to progress. It is going to be done
mostly on credit. At present we have
an imperfect system and we may mar-
vel that it works with as little loss as
it does, We may never hope to iron
out all the wrinkles, It is only natural
for the man who is selling to think of
getting the equipment out on the
farms. That is his business. The col-
lector’s job depends upon getting the
money in the company’s till. At the
same time, it is not expecting too much
that each department should respect
the functions and the importance of the
other and that they should both realize
that they are dependent upon each
other for their successful operation.

Ellen Newman.

—_++2.—__—_
OUT AROUND
(Continued from page 9)
and the American people that a given
law is in violation of the Constitution,
but such occasional decisions are
merely the bubbles that rise to the sur-
face when the swimmer has sunk for
the last time beneath the surface of the
waves. The fact is that our constitu-
tional form of government is as the
Titanic was when it was struck by a
submerged ice floe. Our Constitution
has suffered a like wound, but it could
still be kept afloat if the captain and
the crew, by which I mean the Amer-
ican people, were willing to defend
their Constitution at all hazards and
to make any sacrifice necessary for that
purpose. Of that disposition I can see
no evidence.

Originally the Diehl measure pro-
posed to increase from $250 to $500 the
maximum fee for all branch stores over
25. Confronted with certain defeat,
however, its sponsor, the Monroe gro-
cer, offered an amendment, which left
the present rate applicable for the first
900 stores and then tilted the exaction
to $1,000 for each unit over that num-
ber. Because no chain in Michigan has
in excess of 850 stores the increased
rate is unapplicable and the measure is
a skeleton only—no improvement over
the present law, which has been held
valid by the Michigan Supreme Court.
I am advising my friends in the Senate
to pass up any attempt to enact a new
license law for chain stores at this ses-
sion of the Legislature. Representa-
tive Diehl meant well and his bill de-
serves a better fate, but he ignored the
various trade associations in the state
and thus created opposition which re-

sulted in the defeat of a worthwhile
bill. If he is in the Legislature next
time he will probably take up his ideas
with the Michigan Federation of Retail
Merchants and be guided by the advice
of the legislative committee,

I am convinced that our legislative
problems are going to have to be han-
dled differently in the future. I believe
it will be necessary to have a full time
person employed during the session of
the Legislature who will do nothing
else but work on legislation. This will
require some funds, Whether or not
the various organizations can be in-
duced to contribute is more or less a
matter of conjecture,

The entire income of the Federation
itself is only $500, if everything is col-
le ach affiliated organi-
zation whch, naturally, does not give
very much to work with as something
is needed for postage and other inci-
dental expense. No labor has been
charged the Federation, except steno-
graphic help. It is no small difficulty
to get organizations lined up behind a
specific program. Each of them thinks
of its own particular interest and that
is only natural,

                  

Grand Haven, April 29—-I have your
letter with congratulations on my six-
tieth business anniversary and ‘thank
you very kindly for writing me and
also for the article in vour Tradesman.
I realize that it will be impossible for
you to catch up with me in years of
business, but with your pluck and am-
bition every year will add success to
your already successful record. May
the Lord spare you and give you health
and strength to continue your splendid
work. Jurrien Ball.

The former Grand Rapids Brewing
Co.’s property has been acquired by
the Michigan Brewing Company. This
is good news for Grand Rapids. A
magnificent brewing property has been
lying idle with facilities for making as
good beer as can possibly be made and
many thousands of dollars going out
of the city that should be providing
work for residents of this city.

The people who are sponsoring the
present Company will not be a disap-
pointment to the community. John F.
L. Baker, the President, is a thorough-
ly qualified executive, well and favor-
ably known in Saginaw, where he has
been associated with Wickes Brothers
Boiler Co, for upwards of thirty years.
Martin T. Van den Bosch and Tunis
Johnson are tog well known to resi-
dents of Grand Rapids to need any
recommendations from me. Roy Whit-
tall, of Rockford, is an up-and-coming
young business man, The former com-
pany which operated the plant was one
of the most consistent dividend payers
ever operating in Grands Rapids and
the basis of many a modest fortune
had its start there. A wonderfully fer-
tile market awaits a good product from
this plant. Grand Rapids is to be con-
gratulated that the plan is well under
way. It is to be hoped that our people
will rally around these gentlemen and
help put the product over.

EB. A. Stowe.

N. A. R. D. Opposes American Retail
Federation
(Continued from page 18)

tail drug stores from this added bur-
den. Original bill taxed employers of
five or fewer.

N.R.A. It is now conceded that bill
will pass in this session. The Black
thirty hour week bill is the dangerous

alternative. Final bill will permit mini-
mum prices according to opinion of a
prominent group of House members.
New definition of interstate commerce
cov ering resale of trademarked articles
is also expected.

_ Important Investigation. Representa-
tive Murdock, of Idaho, has intro-
duced H. Res. 200 to appoint a special
committee to conduct an investigation
of unfair and illegal acts and practices
by business competitors. Ramification
of this may be extremely important as
an expose of the myriad of unfair prac-
tices which are resulting in grinding
down of small competitors in American
business. Rowland Jones, Jr.,

Washington Representative N.A.R.D.

Have you written your Congressman
or Senator recently?

+ >_____

Only two coatings and firings, in
place of the usual three, are required in
a new porcelain enameling process.
Lower costs, greater opacity, less chip-
ping and crazing are claimed.

— »7+— 2 >___

Removable oven and waffle grids, a
variety of utensils, are provided with a
new electric table cooker which bakes,
broils, boils, grills, fries, steams, roasts
or toasts,

 

Phone 89574
John P. Lynch Sales Co.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

Cash paid for stocks of merchandise
of every description including ma-
chinery, plants and equipment.
Write or wire

M. GOLDSMITH

935 Gratiot Ave. CAdillac 8738
DETROIT, MICHIGAN

 

 

 

 

Complete modern Drug Store fixtures for sale at
a great sacrifice, consisting of plate glase —
door wall case, show cases, cash registers, cou
ers, back bar soda fountain and utensils, pr
ABE DEMBINSKY, Liquidator
171 Ottawa Ave., N. W.

Grand Rapids Michigan

 

 

 

BUSINESS WANTS
DEPARTMENT

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

Grand Rapids Auction House—Stock
liquidating sales, Also auctioneer for
private commercial faerories --bankrupts
—courts—etc., 636 Eastern avenue, S.E..
Grand ‘Rapids, Mich, 113

 

  

 

 

FOR \LE — Ladies ready-to-wear
shop fstablished five vears and doing
good business, $200. P. O. 30x 246,
Sandusky, Mich. 71s

REXALL DRUG STORE AND FIX-
TURES FOR SALE—Stock inventory
$4,500. Fine drug stock, small stock of

groceries and notions. A few dry goods.
Have S. D. D. LIQUOR PERMIT. ONLY
drug store in town, Soda fountain. Sick-
ness reason for selling. Write WILLI er
P. McGREGOR, Birch Run, Mich. 21

: ~ Wanted—General merchandise aes
invoicing $12,000 or more., in exchange for
Grand Rapids real estate. Address No.
722, c/o Michigan Tradesman. 122

 

 

 

 

24

Shoe Business on Way to

Recovery

Coincident with the issuance of
a survey by the National Shoe Re-
wailers Association, indicating a
steady rise in business, several
hundred merchants, manufactur-
ers and tanners convening Mon-
day for the Fall style forecast of
the organization at the Hotel Wal-
dorf-Astoria, expressed confi-
dence in the outlook for the re-
mainder of the year.

They all confirmed the state-
ment of the Association that “‘the
amazing thing about the entire
business situation is that in spite of
rains, dust storms, the late Spring,
hesitancy in governmental action,
uncertainty in legislative action,
trade has been sure and steady,
however slow.”

The survey also added that “‘it
is evident that no matter what the
condition of outside factors is,
business is on the way to recov-
ery. The function of buying has
reached a more normal state in
the public mind and good business
in almost all branches of retailing
is at hand.”’

While some sixty members of
the Tanners’ Council of America
put on exhibition the new leather
shades for Fall, the various style
committees of the retail group
gathered to draw up their recom-
mendations, which will be pre-
sented at an open meeting to-day.

Ginger brown was character-
ized as the outstanding new color
for women’s shoes by George H.
Mealley, chairman of the color
committee of the Tanners’ Coun-
cil, in a short address to the con-
ference.

“Tt will be worn with the fash-
ionable ‘ginger’ tone in textiles
and is smart with yellowish
greens, rusts, gold and amber
shades in costumes,” he said. As
an innovation, a special group of
colors, called ‘Orientals’ has
been introduced. They include
Oriental oxblood, Araby green,
Persian amber, Hindu rust and
desert sun, and are particularly
adapted to succeed leathers for
spectator sports shoes.

Successful repeat colors include
Indies brown, Marrona, praline
brown, marine blue, bourbon and
swagger brown. Black continues
to maintain importance in both
men’s and women’s shoes for Fall.

For men’s types five new
shades, pointer brown, spaniel
tan, retriever brown, vintage

brown and greyhound, were of-
fered. Bourbon, which has been
popular, is repeated.

The men’s style committee pre-
dicted that browns would com-
prise at least 60 per cent. of the
Fall volume, because they har-
monize well with the new suitings.
The chief change in the shoe last
is a slight shortening of the fore-
part to eliminate the appearnce of
bigness. For early Fall napped or
buckskin-finished leathers are ex-
pected to be very popular, while

MICHIGAN TRADESMAN

later in the season the smoother
types will be in vogue.

More emphasis is being placed
on correct shoes for evening wear,
the committee said. Bow pumps
are now being worn more widely
with tailcoats and dinner jackets.
For Summer wear Jesse Adler,
president of the Adler Shoe Co.,
and a member of the style com-
mittee, predicted that the most
outstanding sport type will be
white oxford in plain toes, straight
or wing tips.—N.Y. Times.

——_..-
Larger Plant Maintenance Expen-
ditures

Large industrial concerns in
many parts of the country are in-
creasing their expenditures for
plant maintenance and_ repairs
currently, manufacturers of mate-
rials used for those purposes re-
port.

The past two weeks has wit-
nessed a considerable increase in
interest in maintenance beyond
most necessary repair work. One
important manufacturer reports
his sales of materials used for
plant repairs have increased by 25
per cent. during the past two
weeks.

The recent amendment to the
Federal Housing Act to permit
insured industrial modernization
loans up to $50,000 is increasing
maintenance expenditures among
smaller concerns, it is said. Group
modernization plans among retail
grocers and others are attracting
considerable interest.

—__¢~¢ > _
To Trade Cheese Futures

Chicago, May 1!—Trading in
“the world’s only cheese futures
market” started to-day on the
Mercantile Exchange here. Brok-
ers gathered beneath a blackboard
panel to make sales in this com-
modity for delivery early next
Winter, while near them other
brokers were trading in other farm
produce—butter, eggs and pota-
toes.

Chicago is the chief distributing
center for the huge Wisconsin
cheese-producing area, called the
largest in the world. The trading
unit in the Exchange here will be
the Wisconsin State brand-colored
single daisies, a particular clas-
sification of cheese. Of the 350,-
000,000 pounds or more of
cheese produced annually in the
United States, around 250,000,-

000 are made in Wisconsin.

—_~++ > ___

How Should the NRA be Recast?

How should the National Re-
covery Act, which expires June
16, be recast? Should it be
dropped entirely? Should it be
drastically pruned? Should _ it
simply be modified in certain
phases? Business and _ industry
should leave no stone unturned,
first, to arrive at certain definite
conclusions, and, second, to use
every legitimate influence to in-
duce our Federal legislators to
legislate in accordance with such
conclusions. The writer believes
certain basic features of NRA, in-

cluding prohibition of unfair trade
practices, should be re-enacted,
but that perpetuation of the ridic-
ulous and iniquitous. bureaucratic
tyranny perpetrated by “‘crack-
ing-down’’ busybodies during the
last two years should be avoided.
—Forbes Magazine.

Making Summer Coat Shipments

Initial deliveries are being made this
week of white and pastel coats to re-
tailers in many sections of the country.
Thus far almost all of the demand for
this type of merchandise has come from
the South and Southwest, where re-
tailers have reported good turnover.
Retailers in other sections requested
shipments to be made this week and the
arrival of higher temperatures will aid
them in the early promotions. In most
instances, offerings of the Summer
garments will be made beginning next
week as it is generally believed that
sufficient headway will be made this
week in current clearances of Spring
coats and suits to permit this.

Map Summer Grocery Campaigns

Merchandising plans more extensive
than any tried in the last three years
will be called into play by grocery
manufacturers for the late Spring and
Summer months this year. Aggressive
sales and advertising programs, they
hold, will be necessary to maintain vol-
ume during the normally slow Summer
season, In addition, the portion of the
industry producing fancy groceries and
other merchandise not considered in the
staple class hopes to overcome con-
sumer fears of high prices. Special
sales offers, more generous advertising
allowances and increased emphasis on
special diets for warm weather are to
be used extensively by the manufactur-
ers.

Prices for Canned Goods Lower

Lower prices. are quoted in the
wholesale market on certain lines of
last season’s packs of canned foods, as
jobbers, anxious to dispose of stocks
before the new supplies arrive in the
market, are making a special drive to
push sales. Brokers have been making
offerings for canners of the 1935 packs
at approximately 5 to 10 per cent, un-
der the costs for last year’s goods, with
distributors placing a fair volume of
orders. Concerned over the possibility
of an unusually heavy pack, with rel-
atively lower prices during the coming
season, jobbers are acting now to re-
duce supplies and bring quotations in
line with those for the new stocks.

Pastels Lead Fall Silk Hues

Crushed pastels are featured in the
collection of fifty-six Fall silk shades
issued Monday in card form by the
Textile Color Card Association, These
hazy pastels, it was explained by Mar-
garet Hayden Rorke, managing direc-
tor, are the actual tones obtained by
crushing the pastels or crayons used
by artists. Included in the group are
crushed rose, ambergold, LaTour blue,
coraldust, mistgreen, rustint, ashblue,
mulberry rose, woodlilac and mosstone.
The brilliant shades for Fall comprise
the “Arabian Nights” group, which re-
flect the Hindu, the Persian and other
Eastern influences of dominant fashion
importance,

  

May 1, 1935

Weather Aids Hardware Volume

Favorable weather conditions are the
principal factor in bringing demand for
hardware back to normal levels in the
wholesale market this week. Orders
for replacement goods began to rise
Monday and have continued to grow
in volume. Outstanding in the current
call are requests for garden accessories
of all types, paints, window and door
screens and builders’ hardware. Orders
for Summer specialties, such as electric
fans, vacuum bottles and ice cream
freezers, also were placed in quantity
during the week.

Flat Glass Prices Up 12 Per Cent.

Featuring the flat glass trade was the
announcement during the week of a
price increase amounting to approx-
imately 12 per cent. on the more com-
mon varieties of window and_ sheet
glass. The increase was necessitated
by higher production costs. A consid-
erable volume of buying had been done
in jobbing and retailing circles in an-
ticipation of this increase, so that it is
felt that it will take upward of thirty
days before the full effect of the new
lists will be felt in producing estab-
lishments. Heavy buying of beer and
light beverage bottles has been noted
in several quarters.

Small Kitchenware Orders Up

Small kitchenware lines again en-
joyed an active demand this week, due
to forward buying. Low-end goods for
late Summer and early Fall delivery
were ordered in volume, while sample
lots of merchandise suitable for holiday
promotions were also taken. Among
the products in most active demand
were cutlery items to retail below 25
cents, baking tins and other cooking
utensils selling up to 50 cents and
assortments of kitchen tools including
egg-beaters, strainers and similar ar-
ticles to be sold at 10 cents.

 

Bond Printing

Is a Business in Itself
oo

It requires not only the
proper Bond Blanks but
a knowledge of Bonds
coupled with skill and
Painstaking care.

We Have the Blanks
We Have the Skill
We Use the Care

BOND PRINTING

IS OUR BUSINESS

We undoubtedly print more Bonds
and Certificates of Stock
than any other printers
in Michigan

 

 

TRADESMAN COMPANY

 

 

 

 

 

  

 

 

 

 

 

SIF OT IT I IT ay

Convention Program of the Michigan

Bakers Association, Inc.

CIVIC AUDITORIUM, GRAND RAPIDS, MICHIGAN

Monday, May 6
AUDITORIUM BALLROOM
. Registration (Foyer of Auditorium)
. Grand Opening of Exhibits
W. E. Kalso, President Michigan
Bakers Allied Trades Association
10:00 A.M. Pie Baking Demonstration
Monroe “Boston” Strause (Exhibition
Hall)
11:30 A.M. Cake Decorating: Cleve Carney
Research Division, General Foods, Inc.
1:30 P.M. Call to Order: Chairman Wm. L. Taggart
President, Colonial Baking Company
Grand Rapids
Invocation
Address of Welcome: Mayor Wm. Timmers
2:00 P.M. “Let’s Look at the Record”
Wm. J. Regan, President Michigan
Bakers Association, Inc.
2:30 P.M. “How to Build Bakers Sales”
Mort A. Unger, Unger Commercial
Company
3:00 P.M. “Retail Bakeries of Today and Tomor-
row”
George Chussler, Jr., Bakers Weekly
P.M. Special Feature: “Tony and Bill”
P.M. “Retailing” — Miss Alice Dowling
Sales Service Representative, Standard
Brands, Inc.
4.15 P.M. “Mule Sense in Business”
J. Kindelberger, President Kalamazoo
Vegetable Parchment Company
5:00 P.M. Announcements
Adjournment
8:00 P.M. Retail Sales Session — Chairman, Herman
Strong, Grand Rapids. (For Retail
Bakers and their Clerks)
Conducted by:
Miss Minnette Crouch, General Mills, Inc.
Miss Alice Dowling, Standard Brands, Inc.
9:00 P.M. Beer Garden—Pantlind Hotel Grill Room
Entertainment — Michigan Bakers Allied
Trades Association
Feature: The “Strollers”
LADIES’ ENTERTAINMENT
2:30 P.M. Cards and Tea — Beano
Ladies’ Powder Puff Lounge
(Service Club Lounge — Pantlind)

22
wood
4

Tuesday, May 7
AUDITORIUM BALLROOM
9:00 A.M. Pie Baking Demonstration
Monroe “Boston” Strause
10:30 A.M. Allied Tradesmen Meeting
: (Room 222 — Pantlind)
11:00 A.M. Cake Decoratng: C. E. Riley
Red Star Yeast & Products Company,
Milwaukee
12:00 Award of Prizes on Bakery Display
1:20 P.M. Call to Order: Chairman R. S. Pray
Pollyanna Pastry Kitchen, Grand Rapids
1:30 P.M. “Who’s Captured My Business?”
Earle Braughton, Bakery Sales Promo-
tion Commander— Larabee Corporation
2:00 P.M. “Why I Don’t Eat Bread”
Miss Minnette Crouch, General Mills,

Inc,

2:30 P.M. “Saps and Suckers”
L. J. Flint, Executive Vice President
Citizens’ Committee — Detroit

3:00 P.M. “Have Another Piece of Cake”
R. R. Gray, General Superintndent Cake
Production, Kroger Grocery & Baking
Co., Cincinnati
3:30 P.M. “Right and Wrong Way of Retailing”
A Skit, Saginaw Valley Bakers
4:00 P.M. “Advertising”
Hays MacFarland, President Hays
MacFarland & Company, Chicago
6:00 P.M. Dinner Meeting, Board of Governors
(Room 222 — Pantlind)
7:00 P.M. Public Inspection of Exhibits
8:00 P.M. Ballroom — Grand Rapids Police Depart-
ment ? ? ?
10:00 P.M. Beer Garden—Pantlind Hotel Grill Room
Entertainment — Michigan Bakers Allied
Trades Association
Feature: The “Strollers”

LADIES’ ENTERTAINMENT
2:30 P.M. Inspection Tour of Furniture Display
Including Model Home with Modern-
istic Furniture,
(Meet in Ladies’ Powder Puff Lounge)

Wednesday, May 8
AUDITORIUM BALLROOM
9:00 A.M. Pie Baking Demonstration
Monroe “Boston” Strause
11:00 A.M. Cake Decorating: C. E. Riley
Red Star Yeast & Products Company,
Milwaukee
1:00 P.M. Call to Order: Chairman Harry E. Way
H. E. Way & Sons, Inc., Jackson
Secretary’s Report
1:15 P.M. “What Will the Future Bring?”
Eugene Lipp, Retail Member National
Bakers Council; Chairman, Retail Bak-
ing Code Authority for Illinois .
1:45 P.M. “Salesmanship, Yesterday, Today, and
Tomorrow”
. H. Hagenmeyer, Sales Manager
Commercial Milling Company
2:15 P.M. “The Effect of Air Conditioning on Retail
Sales.”
J. C. McCleland, Central District Sales
Manager, General Electric Company
2:45 P.M. “The Sweetest Story Ever Told”
Dr. J. Arthur Brock, Educational Secre-
tary, Farmers and Manufacturers Beet
Sugar Association
3:15 P.M. Interlude — Detroit Bakers
3:45 P.M. “Do We Need Leadership?”
Victor E. Marx, Staff Chief and Editor.
Bakers Helper
4:15 P.M. “Merchandising at a Profit”
John C. Milton, Armour & Company
7:00 P.M. Banquet — “Wandering Troubadours”
9:00 P.M. Dancing
Poole’s Pantlind Hotel Orchestra
(Civic Auditorium)
Beer Garden—Pantlind Hotel Grill Room

LADIES’ ENTERTAINMENT
1:00 P.M. Luncheon and Style Show
Herpolsheimer’s Tea Room
(As guests of Ladies’ Entertainment
Committee)
(Ladies meet in Powder Puff Lounge)

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