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TO-MORROW

He was going to be all that a

mortal should be
To-morrow

No one would be better than he
To-morrow

Each morning he stacked up

the letters he’d write
To-morrow

It was too bad indeed he was

too busy to see Bill, but he

promises to do it
To-morrow

The greatest of workers this

man would have been
To-morrow

The world would have known

him had he ever seen
To-morrow

But the fact is he died and

faded from view and all that

was left when living was

through

Was a mountain of things he

intended to do
To-morrow

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GRAND RAPIDS, WEDNESDAY, MAY 8, 1935 Number 2694

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YOU SHOULD STOCK

  
  
 

| GOOD REASONS WHY
|
|

| W. R. Roach &
Co., Grand Rap- é brand
ids, maintain
seven modern you know £
Michigan facto- es
ries for the can-
ning of products
grown by Michi-

 

gan farmers.

 

 

 

 

FIRE and BURGLAR PROOF

GAFES

GRAND RAPIDS SAFE CO.
31-33 Ionia, N.W. Tradesman Bldg.

 

 

 

 

BISCUITS

MAY BE BOUGHT
WITH CONFIDENCE
AND SOLD
WITH PRIDE

 

Home Baker Fiour

A High Grade Kansas Hard Wheat Flour

High Quality - Priced Low

Milled to our own formulae which is pleasing
thousands of housewives. Sold throughout the
entire State of Michigan. Will prove to be a
valuable asset to your business. Sold by Inde-
pendent Merchants Only.

LEE & CADY

    

 

 

 

 

 

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Fifty-second Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men.

 

SUBSCRIPTION RATES areas follows: $3. per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10cent.
each. Extra copies of current issues, 10 cents; issues a
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of
Grand Rapids as second class matter under Act of
March 3, 1879.

 

 

Printed by the ‘Tradesman Company, Under

NRA Conditions.

 

 

SOME TRENDS IN TRADE

 

Sidelights on the General Business

Situation

Everyone who reads the daily papers
sees plenty of encouraging news—in-
creases in employment, production,
sales and earnings—but one of the best
items hasn’t been published. The trend
of total government emergency spend-
ing has been downward during the past
six weeks,

The index of “effective purchasir
power” created by government spend-
ings ‘has recently been at the lowes
level for any time since 1933. If better
sales were the results of increased
“priming,” the current business figures
wouldn’t look so good, for common
sense tells us that the time would have
to come when the emergency spending
would decrease.

The passage of the Works Relief Bill
ieads many people to believe that emer-
gency spending will be increased in the
immediate future, but it is doubtful
whether the bill will have any impor-
tant effect during the next few months.

A 15 year study of the relationship
between the value of new passenger car
sales and the national income produced,
indicates a two-to-one relationship be-
tween the two figures:. If automobile
sales increase 50 per cent. during a
period, it is probable that national in-
come during the same period will in-
crease 25 per cent. Since the first of
the year automobile sales have jumped
even more than this, but it is quite pos-
sible that the rate of increase will di-
minish later in the year.

The very considerable advance in se-
curity prices and the tremendous
amount of refinancing seems to be
based on a flow of additonal capital on
the basis of current earning power,
rather than continued fears of inflation
and a shrinking dollar. Capital is show-
ing its preference for dividends on pre-
ferred and common stocks over very
low interest rates—rates such as %4 of

GRAND RAPIDS, WEDNESDAY, MAY 8, 1935

1 per cent. for call loans and 90 day
loans on Stock Exchange collateral.

First quarter earnings reports are
very encouraging. Approximately two-
thirds of the earnings reports thus far
published show substantial gains over
last year, with the result that the stock
market is at the top-most area that it
has reached at any time during the
Roosevelt Administration.

Of course some news dispatches are
very confusing, Manufacturing em-
ployment figures compiled by the
United States Labor Bureau for March
show an increase over last year. On
the same day that these figures were
released, the National Industrial Con-
ference Board put out two bulletins.
One was their estimate for unemploy-
ment for March showing an increase
of 3.9 per cent. over last year. It was
accompanied ‘by another bulletin call-
ing attention to “further improvement
in business conditions in March and
the first half of April.” The inaccur-
acy of existing records is shown by
the anomaly of having both employ-
ment and unemployment increase con-
currently.

Walter Lippmann said last week in
his column that “a good way to be
misled by statistics is to compare two
sets of facts that appear to be of the
same order but have a different base.
This can be illustrated by attempts to
compare industrial recovery in Britain
with industrial recovery in the United
States. Thus in December of 19534,
British production was 110 per cent. of
what it was in 1928, whereas ours was
only about 80 per cent. of 1928. It
would be easy to say that the British
are through with the depression, and
that we are bogged down in it. Many
have said so. But it happens that 1928
was a year of depression in Britain,
while it was a year of prosperity in the
United States. What really happened
was that Britain had no great boom
and no comparably great depression;
that we fell from a greater height to a
greater depth, and have climbed to
greater height out of our own greater
depth, than Britain has climbed out of
her lesser depth.”

As long as the United States con-
tinues to buy silver abroad, it reduces
the drain of gold from the rest of the
world. In effect we are accepting silver
to offset the international balance of
payments in our favor, instead of the
gold which would otherwise be needed,
Moreover, by selling gold directly to
countries, as has recently been done in
Mexico, this country is utilizing her
huge reserve to aid in the drive to
build foreign markets, At home the
immediate inflationary effects are small,
but the basis for credit expansion is
being further enlarged.

Farm surpluses, piled up in previous
years, have been cut down or elimin-

ated, and the moderately greater 1935
crops which are expected should be
absorbed without breaking the price
structure, with the result that the total
farm income is likely to be maintained
at a level sufficient to sustain a greatly
increased buying power in rural sec-
tions.

When prices of any particular group
of commodities become maladjusted to
prices generally, those engaged in pro-
ducing such commodities change their
capacity to purchase other products,
thus lowering the total business until
readjustment occurs. This was the big
trouble in rural sections for several
years. Now, according to estimates
made by the Brookmire Economic Ser-
vice, the maladjustment between agri-
cultural and non-agricultural prices has
been’ practically elimniated and bot’
are approximately at 80 per cent. of
the 1926 level. The Iowa State Agri-
cultural College estimates that farm
prices in Iowa have climbed another
notch toward parity with pre-war buy-
ing power, and now have reached 98
per cent. of that goal.

The country really owes a debt of
gratitude to the heads of Detroit auto-
mobile companies. They had the cour-
age to “shoot the works” and they are
being rewarded by a stupendous in-
crease in sales. For 18 consecutive
weeks the automobile industry has
shown a gain in production. Factory
sales for the first quarter of the year
were nearly double those of the first
quarter of 1934,

To cite one company at random: For
the first three and one-half months of
the year retail deliveries of Pontiac cars
in the Detroit zone, which embraces
the State of Michigan and parts of
Ohio and Indiana, surpassed the 4,532
mark which represents total deliveries
in the zone during the entire year of
1934, Retail sales of new automobiles
in Wayne county, Detroit, were the
highest for any month since June, 1929.

American Telephone & Telegraph
Company for the first two weeks of
April reports a net gain of 22,000 tele-
phones, with improvement apparent in
practically every section of the country
—in bold contrast to the cancellations
of a year ago. Manufacturers of ma-
chine tools are experiencing a sharp
pickup. Steel works operations rose
another point to 46 per cent. last week
—a year ago operations were declining.
Bank clearings increased 3.5 per cent.
for the U. S. A., excluding New York
City. March awards for residential
building construction almost doubled
the volume reported is February, and
the first quarter gain was 23 per cent.
over 1934, Gains in freight car load-
ings for the April 20 week were three
times greater than the seasonal normal.

Bad weather retarded retail sales vol-
ume in most sections of the country

Number 2694

during April—but proof that it was bad
weather and not lack of money was
shown by the extraordinary sales gains
registered by mail-order houses during
the month.

The Pan-American Clipper ship
made a successful return voyage from
the first leg of the proposed route to
the Orient, and it is reasonable to sup-
pose that our export business in that
section will show the same marked
increase which resulted through the
establishment of the air route to South
America.

The New York Central and Pennsyl-
vania railroads are meeting the air
competition by cutting the running
time of their crack New York-Chicag:
trains to seventeen hours and also re-
ducing the extra fares, The air lines
are trying to overcome their particular
drawback—the time it takes to get
from airports to cities. TWA, Inc.
proposes to have an airport on the
Hudson River, off Thirty-first Street,
New York, with three tri-motored
planes equipped with pontoons to move
passengers between the city and its
airport in five or ten minutes instead
of an hour.

Cigarette producers turned out more
than 10,000,000 cigarettes in March—
a total greater than any other March
in the history of the industry.

Colonel Leonard P. Ayres, of the
Cleveland Trust Company, says that
“All labor-saving machinery substitutes
mechanical power for human exertion,
and so the census reports of factory
horsepower at 10-year intervals have
been used to reflect the increases in
applied technology in our industry. The
earliest figures we have are those for
1870, and they are taken as equal to
100. On that basis the installed horse-
power had increased from 100 in 1870
to 319 in 1930. Population above the
age of 15 classified by.the census as
being gainfully occupied had increased
from 100 to 409. Working population
has increased more rapidly than the
general population despite the great
advances in applied technology. They
would reveal no tendency for techno-
logical advances to result in the long
run in decreasing the opportunities for
employment.”

The General Motors Acceptance
Corporation finds this year that more
than half of the buyers of new cars are
paying cash—51 per cent.—or at least
the cash difference between allowance
on their old cars and the price of new
ones. Cars that are two years old rep-
resent the largest number any one year
traded in. Their survey shows. that
43.7 per cent. of all the trade-ins were
Cars over three years old, which is an
indication that the millions of old cars
on the road are going to furnish a

great part of the huge demand for new
cars.

 

 

cil inihsat SND AMMAN sneha helene uinnbedvnco

 

 

 

MEN OF MARK

 

Charles Renner, Landlord of Two
Good Hotels

Wise is the builder who is capable
of designing a structure and fortunate
is he if he may be privileged to par-
ticipate in its. erection, When the
foundation on which the structure is to
stand ts laid he should see that every
detail of the work is properly carried
out and at each subsequent stage must
be on hand and exercise that discrim-
inating care and supervision without
which perfection cannot be achieved.
If the coveted goal, perfection, is to be
reached it is necessary that he direct
the operations, watch every detail, see
that every part of the building is satis-
factorily completed before subsequent
additions thereto shall be begun, to
leave no flaw behind which may result
in the undoing of his labor. Without
the exercise of this high degree of con-
cern may creep in carelessness of con-
struction to nullify all the anxious
thought and watchful labor that have
been expended,

Many worthy enterprises are aban-
doned or left incomplete because the
attention and interest of the originator
are allowed to waver. Concentration
of every energy and application until
the conceived project has been carried
to a successful conclusion or admitted
failure are necessary qualifications for
those who achieve more than ordinary
success or position. The originator
must follow closely the lines that he
has designed, giving no greater heed to
the gratuitous advice or recommenda-
tions of others than meets with his ap-
proval and coincides with his own
judgment. Offers of greater remunera-
tion and greater honors must be
weighed in the balance with the aims,
hopes and endeavors which beckoned
at the beginning, and on the compara-
tive showing made must the decision
ultimately be based.

Not all the logic of the universe will
make a success of a man destined to
failure nor, on the other hand, can the
difficulties and obstacles which circum-
stances sometimes build up in the path
of the ambitious serve as effectual bars
to their progress. If wise be the man
who understands what he wants and
how he is going about it, then doubly
wise is he who is equipped with that
indescribable attribute which enables
him to understand and appreciate his
fellows and to bind them to him and
his interests with the substantial bonds
of friendship based on a proper recog-
nition of their rights and their welfare
which always secures mutual respect.

The only kind of business success
worthy of the name is that which per-
mits of the accumulation of a fortune
and the retention of old friendships and
what is probably more to the point, the
perpetuation of the disposition and
character which distinguished the
builder when the project was begun.

Charles Renner was born of “poor
but honest” parents in Baden, Ger-
many, Sept. 14, 1872. As soon as he
was old enough to work he left school
to add his earnings to the family in-
come. He attended night school and
his mother managed to economize in
the family expenses so as to pay 300

Ba SE a

FN ITS

MICHIGAN TRADESMAN

marks to educate her son as a pastry
cook, When he was 17 years old the
family came io this country, locating
in San Francisco. His first employ-
ment in America was as pastry cook at
the Hotel Del Monte at Monteray. He
subsequently occupied the same posi-
tion with the Colorado Hotel, at San
Diego, for four years. The next con-
nection was the Midland Hotel, Kansas
City. He afterward took the manage-
ment of a hotel in Oklahoma, which
put him on his feet, financially. He
then took the management of the Nea-
tawanta Hotel, on Grand Traverse Bay.
The destruction of this hotel by fire
before the end of the first season com-
Wolverine Hotel, at Boyne City, which

 

and buildings for $50,000 and paid for
the property out of the earnings. Seven
years ago he took over the Four Flags
Hotel at Niles, which he conducted
most successfully for four years. The
next three years he managed the new
Hotel Whitcomb at St. Joseph. Be-
sides his three hotels in Michigan and
Indiana he owns a hotel in the Black
Forest, Germany,

Last fall Mr. Renner leased the Ho-
tel Indiatlantic at Melbourne, Florida,
after it had been closed several years.
He quickly put it in good repair and
had a most successful season. Before
the hotel was closed this spring the
owners tendered him a five year lease,
which he gladly accepted.

Charles Renner

he opened to the public Jan, 1., 1912.
He subsequently took the manageinent
of a hotel at Lake Geneva, Wis.
pletely stranded him, financially, but he
soon secured the management of the
which soon put him on Easy street. He
then took the management of the Hotel
Dwan, at Benton Harbor, where he
made more real money.

His next move was the purchase of
two hotels at Urbana, Ill., which he
put on a good paying basis and sold
at a handsome profit. In the mean-
time he had purchased the Mishawaka
Hotel, at Mishawaka, Ind., which has
made him a good sized fortune. Ten
years ago he purchased the Edgewater
Club Hotel and cottages at St. Joseph.
He acquired $250,000 worth of land

I I ECU SIT OTS Rrra

Mr. Renner came to Grand Rap-
ids last week at the request of John
W. Blodgett, who has recently come
into possession of the Portage Point
Hotel, at Onekema, through the fore-
closure of his mortgage on the prop-
erty, and made a lease of that beauti-
fully located hostelry, If it proves to
be a money maker he will probably
purchase the property from its present
owner and handle the Michigan and
Florida hotels with practically the
same office and executive forces.

Mr. Renner was married in 1905 to
Miss Fany Junghaans of Baden, Ger-
many. They have had five children,
each one born in a different state. Four
children—two boys and two girls—
are still living. The older boy, now 27

 

May 8, 1935

 

years of age, is clerk in the Park-Amer-
ican Hotel at Kalamazoo. He has de-
cided to espouse the occupation in
which his father has achieved so re-
markable a success. The younger boy
is attending high school at Melbourne,
Florida.

Mr. Renner is a devout member of
the Roman Catholic church. He jis
also a member of the B. P. O. E. He
has no hobby to speak of except work,
with which he has never had a falling
out. He has one obsession, however—
his connection with the Rough Riders
of Theodore Roosevelt. He was the
first man to enlist in that organization
at Albuquerque and was the last man
to lay down his sword when the organ-
ization was disbanded. He has many
letters from Mr. Roosevelt and other
members of the Rough Riders, which
he treasures highly.

The secret of Mr. Renner’s success
is readily apparent to everyone who
watches him for ten minutes, It is his
contagious personality, He wins the
confidence and esteem of everyone who
comes in contact with him at any
angle. Men will go 100 miles out of
their way to become a guest of ‘“Char-
ley” Renner because of his compelling
personality and, perennial good nature.

The history of the hotel business in
the United States is marked by prob-
ably a greater number of moderate
financial successes than is that of any
other industry in this country, Of
course many great fortunes have been
made in other lines of business, but it
is the many fortunes of five or six
figures which have made this line of
activity particularly remarkable. Many
of these fortunes have been the inev-
itable result of a great increase in the
value of real estate owned by fortu-
nate holders, but in the majority of
cases the money has been made by
applying the ordinary business prin-
ciples and adhering to them strictly
and persistently until success has been
reached as a result of applied effort.

By this word “success” is not meant
accumulation of a large
amount of money, but rather the crea-
tion of an unimpeachable record for
honesty and integrity in business to
which the financial rating of the con-
cern is merely a desirable complement.
It is a fact very gratifying to the hotel
profession generally that the industry
contains so many individual firms and
corporations which might come under
this classification. Possibly the nature
of the business has something to do
with the character of those who en-
gage in it. Buying and selling hotel
service is cleaner work than is buying
and selling many other things, The
purchases and the sales are large and
the condition is reflected in the broad-
minded way in which they are made.

As it is in building a house, so it is
in the erection of a commercial edifice
—if either is to endure it must have a
strong foundation, and in outlining a
business success it is only proper that
due attention should be given to the
sources from which it sprung and
which form the foundation—the corner
stones— upon which its record was
built.

As an example of a success in the
highest sense of the word and one

merely the

 

 

 

 

May 8, 1935

MICHIGAN TRADESMAN

3

 

which was brought about through the
application of the business attributes
already referred to, the history of hotel
keeping in America will not furnish a
better exemplification than the subject
of this sketch.

 

Lines of Interest to Grand Rapids
Council

The automotive industry has once
again evidenced its willingness to aid
in recovery by spending money to cre-
ate confidence and euthusiasm. The
General Motors Corporation, a leader
in the industry, is a pioneer in these
drives to bring back prosperity. They
are presenting exhibits of their prod-
ucts in 61 major cities of the country
and the one just closed in Grand Rap-
ids drew the largest attendance of any
ever held in the city. Amid expensive
settings, the beautiful creations from
the Olds Motor Works, the Chevrolet
Motor Car Company, the Buick Motor
Company, the Pontiac Motor Com-
pany, the Cadillac and La Salle Motor
Company and the Frigidaire Corp-
oration were presented to the public
and drew crowds that threatened the
capacity of the Civic Auditorium. The
show was free to the public and in
addition varied programs were pre-
sented for the pleasure of the visitors.
An amateur show was presented by
Frank Winegar and his band and Her-
polsheimer Company did their bit by
presenting a style show. A generous
gesture of the General Motors was the
presentation of a Chevrolet and a Frig-
idaire to the holders of the lucky
tickets. Many sales of new cars were
recorded and a satisfactory number of
prospects went into the files for future
business. One disgusting and lament-
able thing of the show was the disre-
gard for property shown by thieves
and vandals who stole fittings from the
cars and marred the finish and uphol-
stery. It would seem that any one
but a moron would somewhat appreci-
ate the efforts of others when there
was no charge for the occasion. It
seems that some must steal and destroy
in order to satisfy a lust of vandalism.
It is hoped that some day measures
will be presented whereby an attendant
at the show may protect his property
by being armed with an unbreakable
club and be authorized to use it freely
upon any one he may detect in the act
of theft or destruction.

A man’s charity to those who differ
from him upon great and difficult ques-
tions will be in the ratio of his own
knowledge of them—the more knowl-
edge, the more charity.

The Ladies’ Auxiliary had a happy
time at the May meeting in the parlors
of the Moose Temple. They entertain-
ed a number of guests from the Kala-
mazoo chapter and were proud of the
visitors from Lowell and Chicago. New
officers were elected as follows:

President—Mrs. Chas. Ghysels.

Vice President—Mrs. T. F. Fish-
leigh.

Secretary—Mrs. Wm. Van Overloop.
Treasurer—Mrs. W. D. Dunbar.
After the business meeting, bridge, de-
licious food and dancing were enjoyed

by everyone.

R. J. Shinn, our Chaplin, is now
Junior Warden of De Molaji Command-
ery, No. 5. We congratulate Mr. Shinn
on this recognition.

Again the year is repeating its old
story. We are come once more, thank
God! to its most charming chapter.
The violets and the May flowers are as
its inscriptions or vignettes. It always
makes a pleasant impression on us,
when we open again at these pages of
the book of life.

Fred Van Nest, who has been asso-
ciated in the hotel business in Jackson
with Edward Dalton, passed away very
suddenly on April 26. Mr. Van Nest
was well known to many of our busi-
ness friends and was very popular with
them. Hotel Dal-Van, of which Mr.
Van Nest was proprietor,, always sup-
ported Grand Rapids Council. It is
interesting to know that the U.C.T.
Sample Case could always be found on
the reading table at the Dal-Van Hotel.

Each departed friend is a magnet
that attracts us to the next world.

A number of brothers and their wives
from Kalamazoo Council, joined the
Grand Rapids Council at their regular
May meeting and helped make the oc-
casion a pleasant success,

Al Guimond, the Grand Junior Coun-
selor and teamwork director of Mich-
igan, arrived on the scene with a blaz-
ing corn cob pipe and his customary
pleasant smile. Al gave a very fine
talk on the meaning of U.C.T. and told
us what progress is being made on
and National issues. His visit
was an inspiration and a pleasure, and
we hope that he will return soon again.

local

Lest we forget! Sunday, May 12.
Her day—Mother. No language can
express the power and beauty and
heroism and majesty of a mother’s
love. It shrinks not where man cow-
ers, and grows stronger where man
faints, and over the wastes of worldly
fortune sends the radiance of its
quenchless fidelity like a star in heaven,

May Scribe.
——_>++—____

Reaction in Glassware Demand

Reactions in the demand for glass
and glass products during the last ten
days brought the first noticeable
change in the general level of activity
for the industry, with the result that
several divisions of the trade were
moving toward lighter volume in the
week just ending. The condition, the
publication says, is “temporary and
should be alleviated shortly as require-
ments for new lines advance to take
up the lost momentum.” The two
largest sections of the trade figuring in
the general softening are certain grades
of table glassware and general lines of
flat glass. The demand for plate glass
shows a strong undertone.

—_+~- >

A machine is now offered which
flocks or defiberizes rags and other
waste products. It produces a flock
which is often usable in place of flock
prepared from more costly raw mate-
rials.

IN THE REALM OF RASCALITY

 

Questionable Schemes Which Are
Under Suspicion

Misleading representations regarding
a hair treatment called “O. B. Hair
Stain” will be discontinued by Nellie
C, O’Brien, 3024 No. Murray avenue,
Milwaukee, according to a ‘stipulation
entered into with the Federal Trade
Commission. The respondent agrees
to stop using on brands or labels af-
fixed to her product the phrase, “Is
Not a Dye,” so as to imply that the
article is other than a dye or that the
effects derived from its use are other
than those produced by a dye. Accord-
ing to the stipulation, this preparation
contains dyeing properties which may
cause hair to assume a different color
or shade, but it will not return or re-
store such hair to its natural color or
reproduce natural color in the hair.
The respondent agrees to cease making
representations that would tend to de-
ceive buyers into believing that the
product is other than a dye or that its
use on the hair will restore natural
color,

 

Misleading representations in the sale
of cigars and stogies is to be discon-

tinued by Shulick-Taylor Co., 1013
Market street, Wheeling, W. Va., un-
der a_ stipulation with the Federal
Trade Commission. Shulick-Taylor

stogies were packed in boxes on which
appeared the words ‘“American-Made
Wheeling Twins’ or “Wheeling
Twins Master Quality,” according to
the stipulation. The word “Wheeling
Twins” were conspicuously displayed,
when in fact the stogies were not
manufactured in “Wheeling, “a locality
which has acquired a secondary mean-
ing in the trade and among the pur-
chasing public in the manufacture of a
particular or superior quality of that
type of cigar sold under the trade des-
ignation of ‘stogie’ and manufactured
at Wheeling, W. Va. The corporation
agrees to discontinue this type of ad-
vertising as well as the marking of
products as “hand-made” when they
are not made wholly by hand, and as
“Perfectos Habana” when they are not
composed of tobacco grown in Cuba.

 

Old Gold Distillers, Inc., of Chicago,
is charged in a Federal Trade Commis-
sion complaint with using unfair meth-
ods of competition in selling liquor. Al-
though neither owning nor operating
a distillery, the respondent is alleged to
have used the word “Distillers” in its
corporate name printed on stationery
and labels, and the word “importer” in
its advertising, when it is not an im-
porter although it deals in both domes-
tic and imported liquors. These repre-
sentations are alleged to be in viola-
tion of the Federal Trade Commission
Act and the Code of Fair Competition
of the Distilled Spirits Rectifying In-
dustry.

 

The Federal Trade Commission has
entered into a stipulation with Gabriel
S. Dusch, Sr., and Gabriel S. Dusch,
Jr., trading as Gabriel’s Laboratories,
Tell City, Ind., in which the respond-
ents agree to cease advertising their
treatment for dogs called “Gabriel’s

Mange Formula” by use of the words
“Kills Mange Overnight,” or by rep-
resentations implying that all forms of
dog mange can be cured by this prod-
uct. According to the stipulation, the
preparation is not a remedy for all
forms of dog mange and the variety
known as follicular mange is not helped
by it, nor does it cure sarcoptic mange
“overnight.”

 

Unfair competition in the sales of a
depilatory called “LeGay Hair Remov-
er” is alleged in a Federal Trade Com-
mission complaint against LeGay, Inc.,
of Chicago, which is said to have ad-
vertised that its product is harmless,
banishes facial hair shadows and re-
moves unsightly hair without rough-
ening the skin texture. The complaint
points out that this product will not
permanently remove hair, is not harm-
less and will not banish facial shadows
or remove hair without roughening the
skin texture.

 

The Sendol Company, Sedalia, Mo.
vendor-advertiser of a treatment for
aches and pains, has entered into a
stipulation with the Federal Trades
Commission to discontinue unfair ad-
vertising practices. The company will
no longer advertise that acetanilid, in
the quantities ordinarily used in med-
icines, may weaken the heart to an
extent greater than aspirin would do,
or is habit-forming or dangerous in
ordinary conditions of use. The com-
pany also will not advertise that its
product Sendol, containing both aspirin
and digitalis, is a scientific formula,
safe for anyone to use, does not weaken
the heart, or is a competent treatment
for aches and pains. The respondent
further stipulates to discontinue use of
misleading punctuation whereby a
quotation from the Public Health Serv-
ice appears to contain additional state-
ments made by the respondent, and to
discontinue publishing any quoted
statement unless it is clearly set apart
from all other text or printed matter.

 

Unfair competition through use of
the word “Distilleries” to describe a
business consisting only of the rectify-
ing, blending and bottling of liquors, is
alleged in Federal Trade Commission
complaints against Interstate Distillers,
Inc., and Acme Distilleries, Inc., both
of Baltimore, and Morgen Distilling
Corporation of Jersey City. This prac-
tice is described in the complaint as
unfair competition with companies in
the same business as the respondents
who do not so employ the word “Dis-
tilleries.” The practice charged is al-
leged to be in violation of the Federal
Trade Commission Act andi the Code
of Fair Competition for the distilled
spirits rectifying industry.

 

The Federal Trade Commission has
ordered Jules V. Riviere Perfumes,
Inc., of New York, to cease and desist
from using the words “Paris” or
“France” or the name “Jules V. Ri-
viere” as a signature on labels or pack-
ages containing domestic perfumes.
Also, these names are not to be used in
advertising domestic perfumes in writ-
ten or printed form or by radio broad-

(Continued on page 7)

 

 

 

 

 

4

MOVEMENTS OF MERCHANTS.

Petoskey—The Sergent Auto Com-
pany succeeds the Bursian Buick Sales
Co.

Manistee — The Waldorf Brewing
Co, capitalized at $50,000, has $10,-
000 paid in.

Mulliken—O. J. McNaughton & Co.
has changed its name to the Mulliken
Farmers Elevator Co.

Marne—The George Burch Co., gro-
ceries dry goods, etc., has joined the
Red & White group.

Detroit—The Times Square Co., 1441
Times Square, has changed its name to
the Knight-Menard Co.

Grand Haven—The Peoples Savings
Bank of Grand Haven now has a capi-
tal stock of $70,000 preferred.

Cheboygan—The Cheboygan State
Savings Bank has decreased its capital
stock from $50,000 to $40,000.

Bay City—The Kuhlman Electric
Co., 1000 26th street, has decreased its
capital stock from $550,000 to $500,000.

Kalamazoo—Samuel Gerber has en-
gaged in business at 1333 Portage
street, under the style of the Economy
Market.

Sebewaing—Richard Martin, 89, for
50 years connected with the John C.
Liken & Co., department store, died
May 2.

Grand Rapids—Peter Bouma suc-
ceeds William Boorsma in the grocery
and meat business at 520 West Leon-
ard street.

Jackson—Hayes Industries, Inc.,
Fern and Wildwood avenue, has in-
creased its capital stock from $50,000
to $100,000.

Battle Creek—The Battle Creek
Farm Bureau Ass’n. is erecting a mod-
ern warehouse at an estimated cost of
about $8,000.

Flint—The Citizens Commercial &
Savings Bank has increased its cap-
ital from $500,000 to $500,000 and $500,-
000 preferred.

Detroit—The Regal Brewing Co.,
2262 First National Bank Bldg., has
increased its capital stock from $100,-
000 to $200,000.

Detroit—The Quality-Maid Pie Co.,
2286 East Milwaukee avenue, has a
capital stock of $5,000, of which $1,000
has been paid in.

‘Detroit—King’s Department Store,
Inc., 4835 Michigan avenue, has been
incorporated with a capital stock of
$6,500, all paid in.

Detroit—The Steelcraft Piston Ring
Sales, Inc., 1017 Franklin street, has
changed its name to the Steel Craft
Piston Ring Co.

‘Ann Arbor—The Harper Battery &
Tire Co., Inc., 221 West Huron street,
has changed its name to the Harper
Service Company, Inc.

Detroit—The Sewing Machine Sales
Co., 13205 East Jefferson avenue, has
a capital stock of 5,000 shares at $1
each, $5,000 being paid in.

Highland Park—Estelle, Inc., 16541
Woodward avenue, organized to deal
in yarn and make draperies, has a cap-
ital stock of $2,000, $1000 being paid in.

Muskegon—The Mart Produce Ex-
change, Inc., at the Mart, has been in-
corporated with a capital stock of $10,-
000, $3,000 of which has been paid in.

MICHIGAN

Fennville—Alonzo M. Hulsen, 73,
proprietor of a jewelry store here for
47 years, died as the result of a stroke
of apoplexy which he suffered a few
days ago.

Lansing—The Capitol City Glass
Works, Inc., 433 River street, has been
incorporated to deal in glass and do
glazing, with a capital stock of $2,400,
all paid in.

Kalamazoo—Miss M. Irene Currier,
dealer in lingerie, hosiery, handker-
chiefs etc., has admitted to partnership,
Miss Agnes L. Hayes, of Grand Rap-
ids. Foundation garments will be add-
ed to the stock.

Detroit—The Acme Steel Erection
Co., 1401 Woodland avenue, has a cap-
ital stock of $1,000, all paid in. The
company will erect structural steel and
move machinery.

Jackson—The Wilkes Distributing
Corporation succeeds the Wilkes Dis-
tributing Co., 2020 East Michigan ave-
nue, in the manufacturing of instru-
ments and appliances.

Otsego—Martin Lass has sold his
meat market and equipment to A.
Knoblock who will continue the busi-
ness. Mr. Lass will resume his old
business of cattle buying.

Petoskey —The Meyer Hardware
has recently purchased the complete
stock of the Petoskey Produce Co..
consisting of seeds, fertilizers, plow
repairs and farm machinery.

Detroit—The Eagle Paper Box Co.,
1826 Sixth street, has a capital stock
of $25,000 with $15,000 paid in, hav-
ing merged its business into a stock
company under the same style.

Detroit—The Monarch Wrecking &
Lumber Corporation, 1100 Oakwood
Blvd., wrecking and salvaging and
dealer in lumber and fixtures, has a
capital stock of $10,000, all paid in.

Kalamazoo—Henry Eich and Chris-
topher Overly, two widely known vio-
linists, have opened a musical store at
134 North Burdick street under the
style of the Musicians Supply Shop.

Detroit — The Peninsular Metal
Products Co. has been re-organized on
a basis whereby the entire note indebt-
edness has been exchanged for five-
year 6 per cent. preferred stock or its
equivalent.

Kalamazoo—The Kalamazoo Label
Co., 222 West Ransom street, has com-
pleted plans for the immediate con-
struction of a new factory at an estim-
ated cost of $35,000, in order to in-
crease its capacity.

Detroit—The United Poultry Farms,
Inc., 1558 Winder street, has been in-
corporated to deal in eggs and dairy
products, with a capital stock of $25,-
000, of which amount $1,600 has been
paid in,

Otsego—Warren Ash, proprietor of
the White Kitchen restaurant, has
leased the store formerly occupied by
F. D. Abbe & Son and will occupy it
with the White Kitchen as soon as the
necessary alterations and decorating
are completed.

‘Cadilac—D. Bruce Wooley and twin
brother, J. Boyce Wooley have pur-
chased the Richard E. Harmon drug
stock, taking immediate possession.
The brothers attended Ferris Institute,

TRADESMAN

graduating from the pharmacy depart-
ment in 1932.

Birmingham—The R. C. Moulthrop
Lumber Co., wholesale and retail deai-
er in lumber, builders’ supplies, fue!,
etc., has merged the business into a
stock company under the style of the
Moulthrop Supply Co., capitalized at
$10,000, $3,500 being paid in.

Howard City—The C. O. Hudson
Cutlery Co., Recently organized, has
leased J. H. Prout building and as soon
as the necessary alterations are com-
pleted will manufacture a complete
line of butchers’ knives, cleavers, steels,
paring knives, hunting knives, etc.

Muskegon Heights—Edward Nessen,
confectioner and news dealer, has filed
a petition in bankruptcy in Federal
court, Grand Rapids, showing total
assets of $1,733.68, of which $849.34 is
claimed exempt and _ liabilities of
$17,709.77.

Harbor Springs—Mrs. Emma Deuel,
owner of the Forest Beach hotel, has
sold it to Miss Rosalie P. Scearce, ,of
Chicago, who is here with the man-
ager, F. James Lynch, planning im-
provements to be made in the hotel and
grounds, preparatory to opening for the
resort season.

St. Johns—Coleman Vaughan, for-
mer Secretary of State, is the new
president of St. Johns National Bank
and the Clinton County Savings Bank.
He succeeds the late John C. Hicks,
who headed both institutions. Vaughan
has served as vice-president of the two
banks a number of years.

Richland—E. A. Solomon, grocer,
who failed some months ago, has fin-
ally paid his creditors 16 cents on the
dollar, His liabilities were $1,894.26.
The sale of the assets brought $900.
The cost of administration was $592.86,
leaving a balance of $307.14 for dis-
tribution among the creditors.

Belding—Louis Gittleman, who con-
ducts a dry goods, clothing and shoe
store at Lakeview has leased the Wort-
ley store building at 105 West Main
street and opened a modern store,
dealing exclusively in ready-to-wear
apparel for women. The store is un-
der the management of a local woman.

Muskegon—The Continental Motors
Corp. has received a Government order
for a new light aircraft engine to be
installed in a small airplane which Fed-
eral officials believe will revolutionize
aviation. The Government has been
promoting the building of an airplane
that can be sold below $700 and turned
out in mass production.

Hastings—Parker house, closed in
January for the first time in more than
fifty years re-opened officially Monday
under management of R. W. Guyney,
formerly of the College inn, Detroit.
Mrs. Cora Parker, widow of Fred
Parker, has leased the hotel to a De-
troit company represented by Guyney.
The building has been redecorated.

Muskegon—Samuel Rukich, propri-
etor of the Grand Haven Sandwich
Shop, at Grand Haven, has purchased
the College Inn, located in the State
theatre building, Western avenue, and
has taken possession after spending
$700 in remodeling and repairs, Mr.
Rukieh will conduct the College Inn in
connection with his other business.

 

May 8, 1935

Reed City—The Smith & Ladner
hardware stock was sold at auction last
week of Charles Angell, of Alden for
$1055. The fixtures were bid in by
Will Curtis for $135. The former was
appraised at $1,288.91 and the latter
at $194.50. The total claim against the
estate amounted to $7,242.40. This
will mean from 10 to 12 cents on the
dollar for the creditors.

Traverse City—M. Rabinovitch, who
has conducted a grocery store here for
the past 24 years, has sold his stock
and leased his fixtures and store build-
ing to Charles Siepell, who has taken
possession. Mr. Rabinovitch writes
us as follows: “I am enclosing $3 for
another year’s subscription to the
Tradesman. I feel you have always
been a friend to the independent gro-
cer and I like to read your paper.

Marquette—Stern & Field estab-
lished in 1904 and opening its first
clothing and men’s furnishings store
at Moorhead, Minn., has added to its
holdings until, with its recent purchase
of a large clothing store in Milwaukee,
Wis. it now owns seven stores, which
strengthens materially its buying
Stern & Field engaged in the
clothing and men’s furnishings goods
business here in 1916,
Ormsbee & Atkins by
their stock.

power.

succeeding
purchase of

 

Manufacturing Matters

Port Huron—E. B. Muller & Co.
manufacturer of chicory,
coffee, has decreased its capital stock
from $477,000 to $300,000.

Detroit—The O. A, Koss Co., 531
West Larned street, manufacturer of
piston rings, has decreased: its capital
stock from $65,000 to $32,500.

Detroit—The Empire Food Products,
Inc., 3950 Chene street, manufacturer
and distributor of food products, has a
capital stock of $5,000, all paid in.

Detroit—The Sal-way Heat Treat-
ing Co., 624 West Elizabeth
metal processing and manufacturing,
has a capital stock of $20,000 preferred
and 500 shares no par value, $17,501.75
of which has been paid in.

Grand Rapids—M,. Louis
buyer of bankrupt stocks, has organ-
ized the Fishman Realty Co., 212
Monroe avenue, N. W., to deal in real
estate and manufacture and deal in
clothing, with a capital stock of $25,-
000, $5,500 being paid in.

cereal and

street,

Fishman,

Buy, Buy, Girls

“But, Alfred, why don’t you like
girls?”

“They're too darn biased.”

“Biased?” we repeated, not quite un-
derstanding.

“Yes, biased, I mean. Bias this, and
bias that, until I’m flat broke.”

Left-Overs

I have no faith in that proverb that
all things come to him who waits,”
says John D. Rockefeller, Jr. “My ex-
perience proves that the only things
which come to the man who waits are
cast-off things of somebody else. And
these are seldom worth gathering.”

—_+>+>___
Monthly beauty hint: There is a new
soothing oil for the finger and toe
nails, designed to eliminate breaking
and splitting,

 

 

May 8, 1935

MICHIGAN

TRADESMAN

 

Essential Features of the Grocery

Staples

Sugar—Jobbers now hold cane gran-
ulated at $5.30 and beet sugar at $5.00.

Tea—The first hands tea market in
this country during the week has been
practically unchanged and quiet, In
some primary markets, notably Java
and Ceylon, prices have advanced, Con-
sumptive demand for tea shows no par-
ticular change and moderately active.

Coffee—In future Rio and Santos
green and in a large way the week
started with additional declines. Later
in the week the market steadied a little,
but not enough to make up the declines
or anything like it, At the present writ-
ing the situation is rather soft with an
easy undersone on account of weak
conditions in Brazil. Actual Rio and
Santos green and in a large way have
been easier on account of easier greens.
The market is dull, There is some
scarcity in No. 4 Santos, the standard
grade for Santos. Mild coffees show
no special change for the week. The
jobbing market on roasted coffee is
easy on account of the green situation.
Consumptive demand for coffee is good
as considerable advertising is being
done.

Canned Fruits—Spot fruits are re-
vised to a somewhat lower price level.
Both peaches and pears. under adver-
tised labels are off a little, but are
still well above the normal differen-
tial between advertised and independ-
ent prices,

Canned Vegetables — The canned
vegetable market continues generally
spotty, with prices showing only a few
minor changes in the week. Because of
the light stocks remaining in first
hands, it is hard to tell just how far
prices will give. It is a question as to
how much necessary replacement buy-
ing will be done by distributors in the
second quarter, Naturally, they will not
cover far in advance of their needs,
running into a new season as they are,
with much lower prices in the offing.
But three months is a long time to
spread supplies of spots over and it
may be that supplies still unsold will
actually clean up before new goods
arrive. Supplies of peas in the last
quarterly review were down to some
700,000 cases in packers’ hands on
April 1, and that was about three
months removed from new goods. Sup-
plies of corn and tomatoes were larger,
but packers will have a few months
longer to get rid of them.

Canned Fish—An advance in Alaska
red salmon is expected momentarily.
Other tinned fish quiet and unchanged.
The labor situation on Columbia River
salmon has been adjusted.

Dried Fruit—Santa Clara prunes
seem to be off again pretty much
though the list, with 30-40s quoting
down to 7%c; 40-50s at 63¢c; 60-70s at
5c and 90-100s down to 4c. On the
other hand, most other items are gen-
erally steady. All grades of apricots
yemain unchanged, except choice Roy-
als which are quoted at 15%4c, off from
16c formerly. Fancy sulphur bleached
raisins are offered at 7c and ungraded
Malagas at 4%c. There was a fair
business done, last week, with jobbers
and wholesalers working on small
orders from the retail trade, as well as

some out of town business, Buying has
been for replacement largely, and there
does not seem to be enough speculative
incentive to encourage forward buy-
ing so close to the warm weather and
the new crop season. The Coast has
reported a little more business in re-
cent weeks and an improvement in the
export market,

Beans and Peas—The market for
beans and! dried peas is still easy and
sluggish without material change.

Nuts—The nut market continues
rather thin and irregular here. Some
days are fairly active while others are
quiet. In all, there is a pretty good
volume of business being done, but it
consists of a lot of routine and detail
work, with very narrow profit mar-
gins, which makes things not particu-
larly gratifying.

Rice—The rice market in the South
is very active and strong, and between
domestic and export demand, some
millers are cleaned up. Others have
higher price ideas and if they succeed
in maintaining the pace that they have
set over the past few weeks or so,
prices in various distributing centers
will be much higher. The New York
market offers many bargains now, as
compared to the mill basis.

Salt Fish—Demand for mackarel and
other salt fish is quiet with no particu-
lar improvement in sight for some time.
Prices are steady because of light
stocks.

Syrup and Molasses—Sugar syrup is
in the same position it has been in for
months, a steady, moderate demand at
firm prices with limited production.
Compound syrup advanced 4c per hun-
dred pounds during the week on ac-
count of increased freight rates. De-
mand is quiet. The better grades of
molasses are unchanged, moderately
active.

Review of the Produce Market
Apples—No, 1 Spys, $1.50 and $1.75,
Artichokes—90c per dozen,
Asparagus—2 doz. section from IIli-

nois, $1.80; Fancy Alton from Illinois,
$1.85 per doz,

Bananas—4%c per lb.

Beet Greens—70c per 10 Ib. basket,
hot house,

Butter—Cartons, 29c; tubs, 28%4c.

Cabbage—80 Ib. crate from Tenn.,
$2.75.

Calavos—$2.25 per case from Calif.

Carrots—Calif., 50c per doz. bunches
or $2.75 per crate of 6 doz,

Cauliflower — $2 per crate for Cali-
fornia.

Celery — Florida, $3.75 per crate; 12
stalks to bunch, 50c.

Cucumbers—Home grown hot house,
75c per doz.

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
stations:

CHP from farmer) = $2.70
Light Red Kidney from farmer__ 4.75
Dark Red Kidney from farmer__ 5.75
Etshe Cranberry (0 5.10
Datk Cranberry 2 4.10

Eggs—fJobbers pay 22c per dozen

for all clean receipts. ‘They sell as

follows:

Large white, extra fancy__________ 26c
Standard fancy select, cartons____- 25c
Gurrentreceipts 20 24c
Medtunr 220000 0 eo ee 23c

@heeke i005 2 oa 20c
Egg Plant—15c each from Florida.
Garlic—l5c per Ib.

Grape Fruit — Florida, $3.50 for all
sizes.
Green Beans—$2 per hamper for

Florida.

Green Onions— Home grown, 20c
per dozen. :
Green Peas—$1.75 per hamper for

Miss.

Green Peppers — 50c per dozen for

Florida.

Honey Dew Melons—$2.50 per case.
Limes—2l1c per dozen.
Lemons—The price is as follows:

360) Sumkis@ 9. 2 $4.00
300 Sunkist 222 ee 4.00
360 Red Balke 3.50
300 Red Balbo 3.50

Lettuce — In good demand on the
following basis:
California, 4s and 5s, crate-------- $4.25
Heat hot house 22-2 10c
Mushrooms—30c per box.
Onions — Texas Bemuda in 50 lb.
sacks, $2.50 for white or yellow.
Oranges — Fancy Sunkist California
Navels are now sold as follows:

126) ee $4.00
P50) SoS ee 4.50
1/6) Se ee 4.50
200) as ee 4.50
216 ee ee 4.50
252 eee ee oe ee 4.50
288 ee 4.00
SZA ee eS 3.50

Red Ball, 50c per box less.
Florida oranges in boxes are sold as
follows:

200) be ee ee $4.00
PAO) oe 4.00
250) Se ee 4.00
25S) a 4.00

Parsley—30c per doz. for hot house.

Pineapples—24s and 30s Cuban, $4.25
per box.

Potatoes—Home grown, 40c per bu.
Idaho, $2.50 per 100 Ib. sack.

Poultry—Local jobbers pay as fol-
lows:

nlieaviy: “Howie! 9252 0 20c
Wighe Bowls: 20). 52 00222 17c
Turkeyig: see ee 20c
Geese Saree ee

ID ee 15c

Radishes—Hot house 30c per dozen
bunches.

Rhubarb—Home grown, 65c per bu.
of about 30 pounds,

Spinach—90c per bu. for Ark.

Strawberries—24 qt. case from Ala-
bama, $3.

Sweet Potatoes—$1.75 per bushel for
Jerseys.

Tomatoes — Florida repacked, 80c
per 10 lb. box.

Veal Calves—Local jobbers pay as
follows

Baney 2250 1y
Good) 22 ee ee 9 ¢
Wax Beans—La., $2 per hamper.
———_>- +

Shift at Michigan Hardware Co.
At the annual meeting of the direc-
tors of the Michigan Hardware Co.,
the following offcers were elected:
President—H. W. Spindler
Vice-President—Stuart L. Spindler
Secretary—Ed. Kettner.
Treasurer—J. C. Spindler,

+>
Work and fight: that promises to be
industry’s new program,

Grocery Chain Margins Curtailed

Comprehensive and comparable data
on recent sales of grocery chains are
not available. Individual concerns
without allowances for changes in out-
let numbers or size show year-to-year
gains of 2 per cent to 15 per cent for
the first 1935 quarter. Government fig-
ures on chain units in continuous oper-
ation since 1929 reflect only a modest
relative betterment in gross dollar re-
sults. Full and accurate comparisons
would disclose that chains have not ad-
vanced dollar sales thus far this year
in line with relative levels of food
prices.

Reflecting particularly the sharp up-
ward movements of meat prices, aver-
age grocery store quotations are run-
ning about 14 per cent. ahead of a year
earlier. Such a gain is far out of line
with improvement in consumer in-
comes, and the buying public is adjust-
ing diets, Meats, especially the finer
cuts, are being avoided by many who
substitute cheaper items, Inasmuch as
normal mark-ups on meats average
about 30 per cent, of selling prices in
contrast with about 20 per cent, on
grocery items, a shift in favor of the
latter automatically reduces grocery
store gross profit per sale dollar.

Some organizations have reduced
average mark-ups voluntarily as a long
term merchandising policy. Other con-
cerns follow or lose volume. This pro-
cedure is natural following a deflation-
ary period. In the years through 1932,
many chains attempted to maintain a
stable dollar and cents mark-up on
most items rather than a stable per-
centage of price mark-up. By 1933,
the resultant expanded percentage fig-
ure in many instances had eliminated
former price advantages over independ-
ents, and a loss of tonnage sales vol-
ume followed. Recovery of such loss
is the purpose of so-called “price wars”
such as appeared in New England late
last year.

Price competition in the New Eng-
land area has recently been less severe,
but mark-ups are still about two cents
per sales dollar lower than during the
greater part of 1934. This condition
is likely to become the normal, and re-
covery of former net profit levels by
store operators must be accomplished
by expanding sales. In other sections
a similar process is in progress on a
more gradual basis,

Rising food prices, nevertheless, are
pushing grocery chain dollars sales up-
ward providing a partial offset to mar-
gin restriction. In. fact, during the
final half of this year the benefits of
gross revenue expansion should result
in at least moderate improvement in
net, although during the current half
year few concerns will better the prof-
its of a year earlier, Moreover, given
a period of relatively stable food prices
following the current rise, expanding
tonnage sales and a halt in the tend-
ency toward narrow profit margins
would undoubtedly produce sharp net
recovery.

Personal liberty will prove a poor
and shrunken thing, incpaable of sat-
isfying our aspirations, if it does not
exact as its minimum requirement that
there shall be the preservation of op-
portunity for the growth of personality,

 

 

 

 

 

 

MUTUAL
INSURANCE

(Fire and Life)

Fire Losses Take a Trimming

“Does fire prevention pay?” is the
question skeptics still sometimes ask.
In order to answer the question fairly
let's take for an example a city of
nearly 500,000 population—a city that
in 1934 had less fire loss than it had in
any year since 1915; a city with a per
capita loss of $1.19, which is not a
fluke, but the culmination of a_ per-
sistent, substantial decrease for five
years.

The city of Cincinnati, which we are
considering, maintains an efficient fire
department that has been strengthened
even during depression years by add-
ing men and buying apparatus. In ad-
dition, there is the Underwriters Sal-
vage Corps there, which spreads covers
at fires and performs other loss-pre-
venting services. These two organiza-
tions are undoubtedly cutting losses by
good work at fires—but a careful look
at the record shows that the losses are
also kept down by fighting fires before
they start.

In 1934, Cincinnati won national rec-
ognition twice for fire prevention work.
Citizens are constantly exposed to fire
prevention teaching, which is kept at
high effectiveness largely through the
hard work and whole-hearted coopera-
tion of Chief B. J. Houston of the fire
department and Superintendent E, J.
Ader of the salvage corps. Both of
these men are warm believers in the
wisdom of preventing fires, and the
records show that they have backed up
their beliefs with action—to the sub-
stantial benefit of Cincinnati residents.

During Fire Prevention Week, for
instance, they take advantage of the
national publicity to redouble fire pre-
vention efforts maintained during the
balance of the year. The average citi-
zen—call him John Public—can hardly
fail to learn something about fires and
fire hazards every day during that
week, unless he is both blind and deai
—and then he wouldn’t be average.

Let’s see how Cincinnati’s John Pub-
lic is contacted on a typical day during
Fire Prevention Week. He arises, and
on reading the morning paper sees a
story based on a statement by Chief
Houston or Superintendent Ader, as
the case may be, that points out the
toll fire takes every year and how he
can help to reduce it. On his way to
work, almost every store window holds
a poster warning him to war on fire,
or that someones carelessness resulted
in the heap of smoking ruins vividly
pictured. These posters, which bring
home the fact that Mr. Public’s life and
property may ‘be endangered by his
own carelessness, have been distributed
by the fire department and salvage
corps.

Probably some time during the day
he will see either the fire department
ladder wagon or the salvage corps
truck that has been especially deco-
rated for his ‘benefit. They both con-
tain posters and examples of common

 

movie to the program.

MICHIGAN TRADESMAN

hazards, and are touring all parts of
the city, downtown and suburban, so
he can hardly miss both of them, If he
goes downtown, -he will find several
large window displays that picture
common fire causes, and tell him how
he can remove them from his property.

At lunch time, John Public finds a
fire prevention message on the menu
at his favorite restaurant. If he eats
lunch at a club or association meeting,
it is a good bet that the featured speak-
er has chosen fire prevention as his
topic, because all church, social and
welfare organizations have pledged
their cooperation to the fire department
during Fire Prevention Week.

When the day’s work is done, our
average citizen goes to his home, only
to find that his children have brought
an inspection blank home from school,
with full directions for using the blank
to discover home hazards. The evening
papers carry more warnings against fire
At the neighborhood movie house (if
the family can coax him out of his
easy chair) John finds that the man-
ager has added a short fire prevention
If he stays
home, the radio gets him, for in addi-
tion to regular speakers, the announ-
cers read short fire prevention lessons
between programs.

We'll leave John Public now, as he
prepares for bed. You might thing that
he is sick and tired of hearing about
fire prevention, but he isn’t. The varied
methods of gaining his attention, and
the carefully selected messages have
kept him interested, and made an im-
pression on him. Undoubtedly he has
learned a great deal about fire during
the day, and he is bound to remember
some of it. It’s a sure thing that he
will ‘be more careful, and almost as
sure that he will do something to re-
move the hazards that have been called
to his attention.

It is impossible to make fire preven-
tion education as intense as_ this
throughout the year. But to Chief
Houston and Superintendent Ader, it is
very important that John Public is not
allowed to forget fire prevention alto-
gether until the next Fire Prevention
Week, so they keep right after him.

A fire prevention bureau under Su-
perintendent Edward Steinway is op-
erated in Cincinnati as part of the fire
department. Last year, 157,516 inspec-
tions were made, and a total of 16,604
fire hazards remedied. The bureau con-
ducts a regular radio program, and in-
serts a listing of each day’s fires (with
a short fire prevention message) in the
leading evening paper. Meanwhile, Su-
perintendent Ader distributes articles
on fire hazards and fire prevention to
the weekly suburban newspapers, and
keeps up letters on fire prevention and
sprinkler system maintenance to local
manufacturers.

In addition, every spring Cincinnati
observes a clean up and beautify week,
which includes a very strong appeal to
eliminate rubbish, trash and other fire
breeders. All school children receive
more home inspection blanks as a part
of this campaign—and the blanks are a
big factor in making thousands of
homes _better-looking, healthier, and
safer from fire.

The foregoing are the main steps in
Cincinnati’s fire prevention work. The
fire department and salvage corps never
overlook an opportunity to tell the city
about preventing fires. At various
times during the year, speakers address
public meetings, and special stories
pointing fire prevention morals are re-
leased to the newspapers.

The Cincinnati fire prevention work
is successful, to put it briefly, because
citizens get a fire prevention lesson
whenever Chief Houston or Superin-
tendent Ader get a chance to put one
over. To do this they have enlisted the
cooperation of all city officials and
many prominent citizens and civic or-
ganizations.

It would be hard going for anyone
who tried to convince the chief and the
superintendent that fire prevention does
not pay, because they have given it a
thorough trial, and found that it works
in Cincinnati—just as progressive lead-
ers in other cities have found it worth-
while. They know that the size of the
community and the local problems will
affect the ways of putting fire preven-
tion across, but will not affect the ef-
fectiveness of fire prevention. They
are constantly working on their pre-
vention campaign. By the time this
article reaches print, it is entirely pos-
sible that at new wrinkle for putting
over a fire prevention message will
have been worked out in Cincinnati,

The excellent record in Cincinnati
doesn’t prove that fire prevention is
something that will work only in Cin-
cinnati, or in certain other cities. It
will work in any city, as the Cincin-

 

May 8, 1935

nati officials will tell you. They will
also tell you that they are by no means
satisfied with their success. They will
keep on working as long as careless
smoking, defective heating appliances,
the careless use of gasoline and all of
the other foolish fire causes continue
to cause preventable fires. Fire preven-
tion work has ‘by no means eliminated
preventable fires in Cncinnati, but it
has reduced the fire loss and made
fires fewer. And if an active fire pre-
vention campaign can make fires fewer
in Cincinnati (which means that life
and property are safer), they can be
made fewer in any community.

The fact that progressive fire chiefs
recognize the value of fire prevention,
and realize that part of their job is
eliminating potential fire causes, is re-
ducing fires in hundreds of communi-
ties, large and small. Fire prevention
has become one of the most valuable
life-and money-saving activities of the
fire service, and is another indication
of the forward-looking qualities of the
leaders in the field.

My continual aim has been to show
the eternal superiority of some men to
others, sometimes even of one man to
all others; and to show also the advis-
ability of appointing such persons to
guide, to lead, on an occasion even to
compel and subdue, their inferiors, ac-
cording to their own better knowledge
and wiser will—Ruskin. 2

—_++ >—___

When you hear a man say, “I’m in
the selling game,’ how well you know
it. The word “game” is a slander on
Service-——The Silent Partner,

 

 

insurance carrier.

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Wm. N. Senf, Sec’y
SERVICE

Michigan

AND EFFICIENCY

 

 

 

 

 

 

 

May 8, 1935

MICHIGAN TRADESMAN

7

 

IN THE REALM OF RASCALITY

(Continued from page 3)
cast so as to imply that they were
made in Paris or France. Use of the
name Jules V. Riviere or inscriptions
in the French language on cartons or
in advertising, without clearly showing
that the perfumes were made in the
United States, is also prohibited in the
Commission’s order, The respondent
consented to issuance of the order to
cease and desist.

The Federal Trade Commission has
issued a complaint charging Morris
Brown and Max M. Berkowitz, of Bal-
timore, trading as Majestic Distilling
Co., with unfair use of the word “Dis-
tilling” to designate a business con-
sisting only of the purchasing, rectify-
ing, blending and bottling of liquors.
The respondents are distributors not
owning or operating a plant in which
liquors are manufactured. This prac-
tce is described in the complaint as un-
fair competition with companies in the
same business as the respondent who
do not so employ the word “Distilling.”
The practice charged is alleged to be
in violation of the Federal Trade Com-
mission Act and the Code of Fair Com-
petition for the Distilled Spirits Recti-
fying industry.

Newspaper and radio advertising
which unfairly represents the respond-
ents’ business is prohibited by the Fed-
eral Trade Commission in an order to
cease and desist issued against Evans
Fur Co, and Kent Fur Co., both of
Chicago, Among advertising repre-
sentations to be discontinued are as-
sertions that popular motion picture
actresses are garbed in fur garments
made or sold by the respondents; that
the companies manufacture the gar-
ments they sell (except with regard to
such items as they do manufacture),
and that purchasers by buying from
the respondents save middlemen’s prof-
its amounting to as much as 50 per
cent. of the price of similar garments
sold through the regular retail chan-
nels. The Commission found these as-
sertions to be untrue.

—_2+ + >—__
Place Human Rights Above Organized
Greed

The state legislature and the state
supreme court have opened the door to
the independent merchants and busi-
nessmen of Michigan, so they can lib-
erate themselves from greedy chain
store corporation dominance. The en-
actment of the chain store corporation
license law and its confirmation by the
state supreme court is the brightest
hope that has come to independent
business men and women in the past
twenty years. It is now up to them to
follow up this advantage without loss
of time. The state supreme court rules
that the legislature is the sole judge of
the amount of license that it can levy,
therefore it is entirely possible for the
legislature to pass a law that will place
the license upon multiple ownership at
a point where no individual, firm or
corporation can afford to operate over
a small number of places of business.
The high license would make it pro-
hibitive. It is now up to the independ-
ent business interests of this state to

formulate a license bill meeting this
requirement and then introduce it to
the state legislature at its next session.
Such a bill should first be laid before
the various business groups of the
state and receive their endorsement and
support, to urge the legislature to en-
act same into law.

There should be no time lost in the
formulation of this bill for a prohibitive
license, for the reason that chain store
corporations are a menace to the pub-
lic welfare, as well as destructive to the
smaller business interests. No com-
munity can stand up against the con-
stant drainage of the profits on its
trade. It is regretable that so few
understand this fact. No town or city
would permit outside labor to come in
and fill the jobs in stores, factories and
elsewhere, then take away all pay for
wages to be spent elsewhere. This is
just what chain store corporations do
in a little different way. They leave
only bare operating expenses in the
community, taking away every dollar
of the profits on the trade they receive.
They come into a community for
profits only and have no other interest
in it. In the case of a local chain, op-
erating only in the community, the
effect is not so bad, as these spend
more of their profits at home: yet they
are destructive to the smaller merchant,
who has a right to live and to enter
into the business field.

It should be plainly evident that
business must be decentralized; that
opportunities must be safeguarded to
those of small means, if the ranks of
the unemployed are to grow less. There
is no justice or mercy in the brain of
organized greed, This inhuman trait
has brought more suffering than bloody
war. Where wars have killed hundreds,
organized greed has killed thousands
and ruined the morale of hundreds of
thousands. It is responsible for most
of the crime of the nation, and it is
high time something drastic was done
about it. No one is in better position
to lead in this fight than the business
men and women of this state. As long
as greedy chain corporations are per-
mitted to feast upon the business of
this state, just so much longer will
prosperity remain away. We are suf-
fering in the midst of plenty, but not
so the big national chains, which have
declared regular and special dividends
all through this depression. They have
feasted upon the cream of business,
while the smaller independent business
must be content with the crumbs that
fall from their luxurious tables. Why
be as a slave to these outside invaders?
Why not rise up in the majesty of a
Michigan citizen and drive these greedy
monsters from the state? Why not pro-
tect the rights of our boys and girls to
enter commercial life with small cap-
ital, and have an opportunity to bet-
ter succeed? Why not protect and
preserve the rights of the merchant,
who has spent most of his life serving
the people, instead of letting him be
driven out of business at an age whea
it is impossible for him to reestablish
himself, so he must join the ranks of
idleness and subsist upon public wel-
fare. A nation or government that will

not protect its humble citizens is not
worthy the name.

Two years ago the independent busi-
ness men and women of this state re-
belled against the inroads of chain
store corporations and many of them
journeyed to the state capitol and de-
manded legislation to curb the spread
of chain stores. The members of the
legislature heard their complaint and
promptly passed the bill, which is now
the chain store license law. The gov-
ernor promptly vetoed the bill, after
promising to sign it, after which it was
passed by a two-thirds vote over his
veto and became the law of the state.
The governor claimed the law uncon-
stitutional, but the state supreme court
says not. Thus far each step made by
independent business men and women,
to protect their just rights, has been
successful. Now for the next step for-
ward. Every local organization of bus-
iness men and women should discuss
this victory achieved and enlist every
local business in the community to join
with them for united action. Every
state organization of merchants, and
the federated association of these or-
ganizations should be active in helping
to formulate the new bill to go before
the next session of the legislature. The
success already attained should glad-
den the heart of every merchant and
give him new courage and hope. Why
should we longer stand by and see the
business interests of Michigan ravished
by Wall street and other greedy inter-
ests? Why not place human rights
above the demands of organized greed?

E. B. Stebbins.
—— + ->._____
Items From the Cloverland of
Michigan

Sault Ste. Marie, May 6—We are
now looking forward to the grand
jubilee that is to take place in June at
the completion of our new bridge over
Ashmun street. The work is progres-
sing on schedule and, barring any ac-
cident or unlooked for bad weather,
the bridge will be ready for opening
June 15th as planned. The Taft high-
way men, Frank Holder, of Cincin-
nati, and Ora E, Chapin, of Fort Mey-
ers, Fla., met with the good roads
committee here last Thursday at the
Chamber of Commerce. The commit-
tee met to invoke plans in connection
with the opening of our new bridge.
The Taft memorial highway plans
were also discussed. The retail mer-
chants called a meeting at the Ojibway
Hotel with a dinner last Thursday eve-
ning and are fermulating plans for a
week of celebration for the opening of
the new bridge. The good roads com-
mittee of the chamber of commerce
will be in charge, Effort is being made
to have Governor Fitzgerald, Murray
D. Van Wagoner and other prominent
state officials on hand to attend the
opening. Negotiations are under way
to have the air fleet from Selfridge
field fly over the city during the cere-
mony. Decorations, including flood-
lighting of the bridge and gay ban-
ners from electroifers and buildings, are
being discussed. Meanwhile the mer-
chants of virtually every business place
in the city will be celebrating with un-
usual values and a “Come to the Sault”
appeal of unusual nature.

John S. Carlton, of Milwaukee, ar-
rived here last week to accept a posi-
tion with the Gowan Hardware Co.
He is the son of the late F. S. Carl-
ton, well-known Calumet and Hough-
ton hardware man, and formerly con-
nected with the P. M. Church Hard-
ware Co. here.

The Great Lakes Motorbus Co. has
been awarded a mail and passenger

carrying contract between the cities
of Gaylord and Alpena, it was an-
nounced by Robert Wynn, the man-
ager, to-day. The contract will start
May. 1.

Fortunately for human _ happines,
there is no clearly defined example of
success.

Capt. John Fennessy, 73, for thirty-
seven years a resident of the Sault,
died at his home last Monday. He was
proprietor of the Sherman House, on
Portage avenue, which he conducted
for many years and at one time was
captain on some of the local tugs ply-
ing on the St. Marys river. He is sur-
vived by one son, a sister and a
brother, both of Marquette.

Clarence Downs, formerly with the
Pars cleaners and dyers and the Red
Seal cleaners and dyers of Detroit,
has taken charge of the Thrifty clean-
ers plant here. Much new equipment
has been added to the plant in its new
location on Ashmun street, A new
waiting booth has been installed,
where customers may wait while their
clothes are being cleaned and: pressed.
Equipment to do factory blocking and
finishing of hats has also been in-
stalled.

W. J. Miller, who has been connect-
ed with the Consumers Coal Co. here
for the past two years, has severed his
connection with that company, but has
not as yet announced his plans for the
future.

Sometime when he’s not using it, we
should like to borrow Hitler’s head-
man’s ax to give motorists with glar-
ing lights their just dues.

1 Jenks, who has been conducting a
restaurant at Pickford for the past
year, has discontinued business and has
mov ed to his farm, several miles North
of Pickford.

William Kirkbride, the well-known
meat dealer of Pickford, expects to
open his market there during the next
two weeks for the summer. The build-
ing has been occupied by the Pickford
creamery, which has used it for a re-
ceiving station during the winter,

Frank Parker, who has conducted a
refreshment parlor on South Ashmun
street for the past year, has purchased
the Fucco block, a few doors North
of his present building. Mr. Parker
has had the building remodeled and
equipped to serve lunches as well as
beer.

A. E. Cullis and wife, who have
spent the winter at Miami, Fla., re-
turned to the Sault last week and are
back on the job again at the Soo Wool-
en Mills. Mr. Cullis has regained his
health in Florida and reports having
spent a most excellent winter.

A mule can’t kick while he’s pulling
and he can’t pull while he’s kicking,

William G. Tapert.
——_>++—__.

Retailers Plan Food Promotions

Taking advantage of lower prices
quoted by producers and jobbers anx-
ious to reduce their stocks in prepara-
tion for the Summer season, food re-
tailers in various sections of the coun-
try will open a series of elaborate pre-
Summer promotions the middle of this
month. The sales conceived by manu-
facturers and wholesalers as a source
of aditional volume will feature canned
goods, particularly vegetables and
fruits, and various staple articles. The
canned goods used in the promotions
consist of merchandise marketed at
special concessions by jobbers and
canners. With large distributors plac-
ing orders for packaged specialties for
the Summer season, manufacturers in-
creased their operating schedules this
week.

+>

Patience and tenacity of purpose are
worth more than twice their weight of
cleverness.

 

 

 

 

 

NRA CAUSING CONFUSION

Because of the major influence it
will have upon trade during the second
half of the year, and upon retail, buy-
ing plans for Fall, which will be for-
mulated soon, the $4,800,000,000 work-
relief program of the President is be-
ing intently watched by retail execu-
tives. Those who have not given the
subject the study it requires believe
the program not only will be a tre-
mendous stimulus to labor and indus-
try, but should provide the basis for
the sharpest gains since 1929 in retail
trade generally,

Forcing through Congress of legis-
lation calling for immediate payment
of the bonus to veterans, involving in
excess of $2,000,000,000 in bonds and
“sreenbacks,” is also receiving no small
degree of attention from merchants.
They see in it not only an immediate
upswing in trade but believe that this
payment to veterans “will tell the real
story of whether we are to have in-
flation or not.” Because of the cur-
rency printing feature of the payment,
it should result in more rapid inflation
than that representing expansion of
credit indebtedness as represented in
the much larger work-relief program.

While President Roosevelt has said
that the work-relief program should be
well under way by early Fall, leading
store executives with whom the pro-
gram-was discussed last week ex-
pressed the view that trade would be-
gin to show benefits of the program by
as early as July. One merchant point-
ed out that the President in the past
has been inclined to understate his
objectives, being a past master in the
art of political psychology, as was evi-
denced by his warning to the country
that an $8,000,000,000 deficit would be
recorded, when the actual amount was
about half of that figure.

Retailers at the week-end awaited
details of allocations of the works
program, which the President so far
has. indicated will fall under eight pri-
mary groupings. The concensus was
that the sales in the rural areas once
more would benefit chiefly from the
disbursements, with indications, how-
ever, that the white-collar class in the
larger cities would receive much more
attention than in any of the previous
relief activities of the Federal or local
governments.

Executives estimated that at least 60
per cent, of the $4,800,000,000 would
go to labor payments and 40 per cent.
for materials expenditures. This divi-
sion, however, was admitted to be very
rough, as the expenditures for mate-
rials ‘themselves largely represented
payments to either current or stored-up
labor used in production of the mate-
rials. Of course, it was added, sub-
stantial percentages of the wages re-
ceived would go for payment of rent,

doctors’ bills, old debts, etc., but it was’

conservatively estimated that at least
$3,000,000,000 of the total would even-
tually find its way over retail counters
for merchandise purchases.

Retailers admitted that, aside from
the benefits to be received from the
works program, there appears nothing
on the horizon to warrant undue opti-
mism regarding the outlook. Follow-
ing a Spring season not particularly

MICHIGAN TRADESMAN

satisfactory from either a profit or a
volume standpoint, except to the mail-
order houses and some of the chains,
the prospects for the next two months
are not particularly bright, it was said.
Unusual weather conditions and lack of
buying power of the white-collar clas-
ses in the larger cities still constiute
effective checks upon expansion of
trade.

Merchandise managers, as they be-
gin to shape Fall plans, share the polit-
ical confusion which has surrounded
the NRA and other features of the
President’s program which would have
a direct bearing on their buying and
selling operations, Should the NRA be
extended) for a comparatively short
period and should marked changes be
made with reference to intrastate and
interstate firms, there would be serious
questions of what codes will survive,
what trade practices will be continued
and, finally, what revisions of buying
practices inaugurated since the start of
the NRA will have to be revised.

So, pending clarification of the NRA
and allied questions, merchandise exec-
utives do not believe that there will be
much detailed consideration of Fall
plans before June. It is expected,
however, that, once the NRA issue is
clarified, there will be substantial or-
ders placed for early Fall delivery on
staples and semi-staples. No business
of importance in style merchandise is
expected before July, when initial dress
lines for the new season will be shown.

Many retailers believe that firm to
higher price levels will feature Fall
merchandise, although many of the
chains have been covering their needs
of staple cotton merchandise, particu-
larly underwear, at prices reflecting the
desire of the mills to book early busi-
ness. It is the belief of merchants that
the works program will be felt mostly
in increased: consumer buying of neces-
sities and semi-necessities, particularly
adults’ and children’s apparel and, to
some extent, home furnishings.

 

NIRA DECISION SOON

The hearings before the United
States Supreme Court on the Schechter
case were concluded at the close of
the week and a decision will be handed
down. within a month’s time. This is
the test of the NIRA upon which the
administration finally determined to
stake all and it should mean more than
the myriad opinions which have been
which have been expressed on the act
and the numerous manoeuvres which
have been undertaken to uphold or de-
stroy its disputed provisions.

In the circumstances, it seems rather
needless to discuss the future of the
recovery measure. The Senate Finance
Committee, after concluding its inves-
tigation of NIRA performance, has
handed along a measure for extending
the act to April 1, 1936—a date which
may represent the satirical touch.
Price-fixing provisions would be elim-
inated except those applying to mineral
resources and the administration con-
fined to interstate business only.

Just what price fixing is remains to
be defined, and the same vaguness ap-
plies to interstate business. Moreover,
the short period of the extension means
again that no serious effort could be

made to reach definitions or bring
about real compliance. The benefits of
the Recovery Act have been hhandi-
capped right along by such confusion
and restriction upon time for working
out difficulties,

The Supreme Court decision, how-
ever, will mean almost everything to
the future of NIRA. In the meantime,
unless business interests welcome great
disturbance, they might temper their
opposition to the Wagner Trade Dis-
putes bill and discover in it a way to
meet grave emergencies that would fol-
low an upset to the Recovery Act.

J i

INDEX DOWN SHARPLY

Conflict between organized business
and the administration was the high-
light in general business during the
week, although scarcely less interest
was shown in the decision of the Sen-
ate Finance Committee to extend the
NRA for about ten months with major
deletions. The Chamber of Commerce
of the United States opposes the re-
covery program on nine important
points, including security, NRA, bank-
ing, utility, labor and agricultural leg-
islation.

As if to emphasize the effect of this
disagreement, business index for the
latest week has dropped sharply to a
new low for the year. The chief reason
for the decline was the large reduction
in carloadings when ordinarily they
climb higher. The spurt in shipments
before the recent freight advance was
followed by a marked recession.

Automobile production, which has
furnished the chief impetus to the up-
ward movement in industry over re-
cent months, was slightly higher. Pro-
ducers were reported as looking for
continuation of the high level through
this month, Spreading labor trouble
and the interruption of output because
of strikes and shutdowns in essential
supply plants may change this forecast
considerably.

The general outlook in industry is
undoubtedly more clouded by NRA
uncertainty, antagonism to the recovery
program and labor strife. For the first
quarter, nevertheless, earnings  re-
ports could scarcely be considered any-
thing else but highly satisfactory. The
National City Bank compilation shows
an increase in net for 210 industrial
companies of 21.8 per cent. over the
same period of 1934,

 

DRY GOODS CONDITION

For another week the reports on re-
tail trade are of a disappointing sort.
Since Easter sales have failed to meet
expectations even when weather con-
ditions were favorable. Clearances have
not brought the response desired. Home
furnishings have proved the one ex-
ception,

Due to the dull demand since the
recent holiday, estimates on April vol-
ume of the stores in this area have
been revised downward. The spotty
character of results leads retail exec-
utives to give themselves more margin
than usual in their forecasts. They
figure the gain should be between 4
and 7 per cent.

Special promotion efforts are being
launched by the stores in order to
overcome the present inertia of the
buying public. Clearance prices are

 

May 8, 1935

being made more attractive and Sum-
mer lines are being introduced. Holi-
day events for this. month may finally
swing consumer demand into more lib-
eral purchasing.

Less active retail business has affect-
ed the wholesale merchandise markets
in the usual way. Orders were slow
in the ready-to-wear lines during the
week, although manufacturers are
bringing out new and lower price
ranges. Dry goods markets have been
quiet and buyers cautious.

Springfield has been selected by Re-
publicans as an appropriate place for a
conference because it was the scene of
the life and labors of Abraham Lin-
coln. There Republicans may make a
pilgrimage to Lincoln’s tomb; may
consider the principles upon which he
ordered his life and action; may visu-
alize his presence and rededicate them-
selves in the spirit of his broad patriot-
ism and humanitarianism to the serv-
ice of their fellow-Americans in this
critical time. We propose a crusade to
re-establish representative government.
Our liberties are too precious to be
heedlessly subverted or bargained
away. Our people shall not be reduced
to the grade of mere pawns in the
hands of a dictatorship. The American
system of social, political and economic
liberty shall not be replaced by the
regimented structure of fascism and
communism,

 

Serene, unafraid, unheeding spiteful
attacks, she has dared to believe that
the Declaration of Independence and
the Constitution of the United States
were written in good faith and the
rights declared in them are the rights
that are available to the humblest of
our citizens, She actually believes that
the guarantees of free press, free speech
and free assemblage were not written
in a dead language; not devised merely
to be copybook models for the im-
provement of adolescent handwriting,
but rights intended to be reserved to
the people of the United States and
exercised by them.

 

From Washington come dispatches
that the administration is becoming
convinced it went too far with its Util-
ity Holding bill, and any bill that is
passed will be moderate in comparison
with that so unwisely urged by the
President, From New York comes the
news that Mayor La Guardia and the
utilities are on the way to agreement.
That is what the country needs—a little
agreement, If it can be obtained with-
out injustice, it will go further in for-
warding recovery than all the legisla-
tive measures that the wise men at
Washington can conjure up.

 

Secretary Wallace has said that in
the difficult feat of balancing the for-
tunes of industry and agriculture we
have learned that we cannot do some-
thing for the one without injuring the
other. The processing tax proves this.
The question is how far we should go
in balancing these competitive inter-
ests. Plainly the time has passed when
industry alone can be given a subsidy.
Either we must resolve upon no subsi-
dies to either, which is highly improb-
able, or we must subsidize both indus-
try and agriculture.

 

 

May 8, 1935

 

MICHIGAN TRADESMAN

9

 

OUT AROUND

Things Seen and Heard on a Week
End Trip

Nothing gives me greater satisfac-
tion than to record the good deeds of
any man. In line with this policy, I
take pleasure in publishing the follow-
ing letter from the Secretary of the
Michigan Brewers Association:

Detroit, April 27—I am enclosing
herewith a letter from Walter Henes,
which is self-explanatory. In this con-
nection I wish to relate the story of
John Henes, deceased, father of Walter
Henes. Before he died he donated a
large tract of land along the store of
the lake at Menominee. Every known
species of shrubs and trees were plant-
ed, and some of these were even im-
ported from Germany’s famous black
forest. It is now one of the most
beautiful parks in Michigan, I. drove
through the park, covering the wind-
ing roads slowly and admiring the
beautiful trees and various bushes in
their glory of early spring foliage.
John Henes in his will deeded this park
to the city of Menominee with the
stipulation that no beer and no intoxi-
cants were ever to be sold here. Mrs.
John Henes donated thousands of dol-
lars for the improvement of the bath-
ing beaches, with seats, tables, recrea-
tion and amusement fixtures for chil-
dren. A simple stone monument at the
entrance supplied by a friend of the
family is inscribed as follows:

“This park donated by John Hene.
Honor, integrity, and charity are the
or eres characterisics of this fam-
ily.

The brewery is to-day conducted as
John Henes would want his sons to
conduct it—they respect his memory.

John Bodenstab.

In order that I might be sure that
Mr, Henes would have no objection to
the publication of the above letter in
the Tradesman, I took the precaution
to submit it to him. His reply is as
follows:

Menominee, May 2, 1935—I wish to
apologize for not answering your let-
ter of April 28 before this, but as a
member of a bondholders protective
committee, now re-organizing on behalf
of the bondholders, my entire time has
been taken up with this work for the
last several days. I wish to thank you
for submitting to me, for my approval,
the article which you intend to publish
regarding my father, John Henes, and
the very kindly things contained in this
article about him. I should like to
correct the impression which the state-
ment in this article might possibly cre-
ate, to the effect that the deed to this
park stipulated that no beer and no
intoxicating liquors were ever to be
sold there. The statement is absolutely
correct, so far as it goes, but my father
also made it plain at that time that any-
one wishing to take beer with him for
picnic purposes would be at perfect
liberty to do so. No beer nor intox-
icating liquors have ever been sold
there, but it is a very common thing
to see beer served with picnic lunches.
Naturally, being in the brewing busi-
ness, he did not wish to have his gift
discredited by statements which might
possibly be made that it was given with
he selfish idea of creating sales of beer,
The article, in other respects, is true
to fact. This was a beautiful tract of
land practically within the city limits,
located on the bay shore on a penin-
sula which extended out into Green
Bay. Its timber had never been cut
and every species of tree native to the
Upper Peninsula was natural, and
numerous other species were added,
including many trees imported from
Germany. My father felt that this tim-
ber area was never intended for private
ownership and for that reason he pur-
chased it, presented it to the city in

order that the general public might en-
joy its beauty.

I have read your comments on the
likelihood of the return of prohibition
unless something is done by the brew-
ers to improve conditions. While I
agree with you in most of your state-
ments, I would not care to put my
thoughts into a letter at this time, and
I would much rather sit down and talk
this matter over with you, as I have
not the faculty of puttng my thoughts
clearly upon paper. I do feel, how-
ever, that this question is now largely
in the hands of the Liquor Control
Commission, as the brewers theniselves
have absolutely nothing to say over
any of the retail outlets, due to the
fact that the liquor control laws per-
mit the brewer to have no _ interest,
drectly or indirectly, in the business of
any vendor, Action of any single
brewer or a small group of brewers, re-
fusing to sell certain vendors would
result in considerable loss of business.
This is a matter for the united front of
all brewers, and I question very much
if such action could be formulated at
this time. Walter E. Henes.

Grand Rapids, May 3—On October
15, 1908, your name, with thirty-five
others was enrolled on the charter is-
sued to the Michigan division of the
Travelers Protective Association of
America.

From that date until 1930 a gain in
membership was reported at every an-
nual meeting of the division. Then
came the depression and for four years
we suffered losses. Now we are happy
to report that for the fiscal year ending
April 30, 1935, we can again submit
an annual report setting forth a small
gain.

You are one of seven of the charter
members whose names are still on our
membershp roll and the officers would
feel honored to have you as a guest at
the twenty-sixth annual meeting of
the division, which will be held at the
Mertens Hotel, Grand Rapids, Satur-
day afternoon, May 11.

Following the business session a din-
ner will be served at 7 o’clock and will
be followed by an evening of good fel-
lowship. PD. Carrel,

Sec’y Michigan Division, T.P.A.

According to the above reckoning I
have been a member of the T.P.A. for
nearly twenty-seven consecutive years,
during which time I have never had
occasion to put in a claim for damages
for accidental injury. I first became a
member of the T.P.A. in 1884—fifty-
one years ago—and remained with the
organization until it went into a de-
cline,

I purchased an accident policy in the
Fidelity & Casualty Co., of New York,
when I was 20 years old. I continued
my connection with the company forty-
five years, when I was informed that
I would have to be dropped from the
rolls because I was sixty-five years of
age. I wrote the corporation that I had
not asked for any reimbursement for
injury during forty-five years and that
I thought I ought to be permitted to
round out fifty years with the organi-
zation. The officer who replied to my
appeal said he thought my point was
well taken and that I would be re-
tained on the membership rolls five
years longer, although it was a rule of
the company that all accident policies
expire when the policy holder reaches
the age of 65.

 

I am informed by the officers of the
Mutual Benefit Life Insurance Co., of
Newark, N.J., that I have the second

oldest life policy in that company in
effect in Michigan. The oldest policy is
n the hands of a member of the Buhl
family at Detroit.

Detroit, May 3—Your editorial co-
operation in safety education week, des-
ignated by Governor Fitzgerald’s proc-
lamation as May 12 to 18, may result in
the saving of one life.

If only one life were spared as the
result of the tireless activities of the
entire committee, the generous support
of all newspapers throughout Michi-
gan, the radio, state police and other
agencies of the commonwealth, the
effort would be justified.

G. R. Harris, Superintendent of the
Detroit receiving hospital, which last
year handled 9,391 auto accident bed
cases and 5,720 auto accident emer-
gency cases, ata cost of $552,000 (or 52
per cent. of the hosptal’s entire operat-
ing cost) reported to the committee
yesterday that immediately following
a safety campaign, supported by the
newspapers, there is, for some time
following, a perceptible decrease in
such cases, If this is true of Detroit,
it should apply likewise throughout the

* state.

News stories will be mailed to you
along the lines of the one enclosed,
with request for publication, In the
jealous interest of our own immediate
families and those of our neighbors
who are exposed to existing traffic
dangers, you are asked to join with this
committee to the limit of your facilities,
in a sincere and unselfish effort to mini-
mize traffic toll, through safety educa-
tion. Richard Harfst,

General Manager Auto Club of Mich.

Some unknown person has said, ‘If a
man makes even a mouse trap better
than anyone else, though he build his
hut in the woods, the worid will make
a beaten track to his door.” Although
widely quoted and having the ring of
wisdom, as a maxim of practice the
saying has no value. There is now
scarcely an article of commerce so. nec-
essary or so fine in quality as to tempt
the masses of buyers a single step from
the regular channels of trade without a
good deal of coaxing. The maker of
the “better mouse trap” would find it
much more to his profit to “Build his
hut” by the traveled wayside and sup-
plement the advantage of his location
with an attractive window display.

In no branch of business is location
more important than in retailing, The
oldest books on trade, as well as the
most recent literature emphasize this
point, Shopkeepers and traders have
always congregated in certain loca-
tions in populous communities. Where
legal ordinances have not interfered it
is likely that these localities have al-
ways been the points at which the
greatest possible amount of retail busi-
ness could be transacted. Every mer-
chant of experience knows something
of the comparative value of retail sales,
The buyer of a store considers the
value of the location first of all. The
credit manager of the wholesale house
enquires concerning the location of the
store whose owner seeks his depart-
ment’s o, k. Failure statistics show that
many bankruptcies are due directly to
poor location. If figures could be
given showing the number of cases in
which a bad location was a contribut-
ing cause to failure, there is no doubt
that it would rank extremely high.
Any study of retailing must take loca-
tion into consideration,

Rent is the payment the retailer
makes for his location and for the use
of the buildings and improvements
there may be thereon. It matters not if
he own his store and the land that it is
built upon, for in this case the rent that
he would otherwise pay to another per-
son simply goes to himself,

Rent, as the term is generally used,
is made up of two parts—building rent
and ground rent. Building rent com-
monly covers a number of items, such
as upkeep or depreciation charges,
taxes. on the building and improve-
ments, insurance and real estate brok-
ers’ or rental agencies commissions,
together with any other charges paid
by the landlord for the tenant, such as
janitor’s services, water, light, heat,
power and elevator service. What re-
mains of the building rent after these
charges have been paid is generally
looked upon as the interest or return
upon the money invested in putting up
the building and making the improve-
ments. Rarely is it more than the aver-
age interest rate on funds offered in
the open markets. Ground rent is the
payment made by a retailer for the
space his store stands on. But the
value of this space depends almost en-
tirely upon its location. Hence it is
virtually true that ground rent is the
retailer’s payment for location.

The distinction between building
rent and ground rent is recognized by
many business men in their accounts
and records. In England it has long
been customary, especially in the larg-
er cities, for landlords io lease unim-
proved city lands for long periods to
merchants and other who put up their
own buildings, but who pay rent for
the use of the land. This custom seems
to be on the increase in the larger
cities of this country. In these cases
the distinction is kept clear in prac-
tice. Some states and municipalities
require separate assessment of land
and improvements for purposes of tax-
ation. Tax reformers of the Henry
George type accept this division as
fundamental, Courts frequently cause
land and improvements to be valued
separately in condemnation proceed-
ings.

Clear thinking demands that the
same distinction should be made in any
discussion of retail rents. It is unfor-
tunate, however, that nearly all statis-
tics that are available, such as figures
drawn from retailer’s accounts on the
costs of doing business, lump. building
rent and ground rent together, Whas
part should be assigned to each is im-
possible to tell. There is a rule among
some real estate men that may serve
as a guide to a rough approximation.
This rule is that the amount invested
in buildings and other improvements
for retail purposes should be equal to
the value of the ground, Since the
ground value is normally the capital-
ized value of the rental, the returns to
the ground and its improvements, at
least while the latter are new, will be
about equal, For example, if the net
rental of a certain retail store amounts
to 2 per cent, of the sales, one may

(Continued on page 23)

 

 

 

 

FINANCIAL

Let Research Give Your Advertising
Magnetism —

“The next few years will see com-
mercial research become the chief
guide of American business,” recently
said Percival White of New York City.

“Little changes” (as Ray Giles calls
them in his new book) often double
results, A Fort Wayne furniture fac-
tory multiplies results by ten through
a simple change in advert'sing appeal.

There is a paper mill in the Kalama-
zoo river Valley that ‘has employed all
its people at living wages and paid
quarterly dividends with but one skip
all through the depression. A small
laboratory in the basement of the of-
fice, developing new ideas and testing
them, kept this great mill humming.

I have been amazed at the merchant
response to this idea of research. Re-
cently at the Michigan Retail Dry
Goods Association convention—speak-
ing on “The Three R’s of Retail Ad-
vertising” (Research, Representation
and Repetition) the first came in for
the sharpest attention and many com-
ments, both in and after meeting.

Kenneth Collins brought the idea
into Macy’s from his war experience.
He looked at newspaper ads and saw
that most of them were not good. They
were too messy. They had no point of
focus, lacked concentration. Upon
what should Macy’s concentrate? Upon
the most popular fastest selling items,
he decided.

The problem then was to discover—
by research—just what were the most
popular items in each department. I
remember hearing about the great
boost given sales—as a direct result of
this change in advertising strategy—in
Macy’s boys’ wear department. Quiz-
zing salespeople and talking with moth-
ers, examining sales slips and com-
paring both the dollar and piece volume
of all fast selling items, narrowed down
the lead to a certain suit at a certain
price.

By devoting the same space as cus-
tomary to this one item while popular
and in season) instead of many differ-
ent items the actual demand for this
one suit was increased and all other
goods in the department moved faster.
Just the old idea of fishing with bait
the fish like. Is not such a plan more
logical than to fill an advertisement
with cut prices on goods that, by their
failure to move, have proven unpop-
ular?

By “nosing around,” as it is some-
times called, you find out what items
are popular and easiest to sell and
those are the things that should be
emphasized in advertisements.

You also learn how better to “ad-
vertise with what you’ve got!”

What makes a window stop the
crowds? Put eye-catching goods—
bright foods and confections—flowers
—dashing apparel—motion—gayly car-
toned products—in your windows with
less regard to departmentization and
more attention to the public. I have
noticed that “stocky” windows, if the
items are arranged with fine taste, puil
more attention than putting one or a
few items in a display.

 

MICHIGAN TRADESMAN

There must, however, be concentra-
tion upon one idea that is uppermost
in the mind of the looker, who is or
should be a customer. The week before
Easter ‘“Stop-and-Shop” store in Chi-
cago had windows packed, jammed,
pyramid style, hundreds of food items,
but the Easter motif was back of ’em.
One idea, many items, in display win-
dows, pays.

How do your windows, the color of
paint on your store, your delivery
trucks, your groupings of departmenis,
your advertisements strike the imag-
ination of the majority of your patrons?
The best way to make your store first
is to make it second to the tastes and
desires of your public. Take a back
seat for no-one but a customer.

When customers in the store—and
salespeople—say unusual, compliment-
ary, critical, earnest things about your
merchandise or service that is material
for advertising. Go on a still hunt for
your headings among patrons in the
store and in their homes.

In their homes—that’s where you get
bumped off your high-horse, Send the
man or woman who prepares your ad-
vertising out with some item to can-
vass house-to-house for a half day a
week. Let them get in and listen in.
Let them bring simple, natural com-
ments about local affairs and popular
goods back to your advertising man
to give these advertisements new life
and selling power. Let this person
open his conversation when the door is
opened something like, “I am demon-
strating a new floor wax for the Jones’
store,” and watch the lady’s face when
the word “Jones” is spoken to see if it
registers pleasure, pain or neutrality.
A chatty person will make friends for
the store and thus hook many remark-
able ideas for headings, “copy” and
better ways to represent merchandise.

Take a clipping service, swap ideas
with other stores; when you run a hot-
box, hop in the car and make a drive
of 200 miles, stopping in small stores
here and there to see what they’re do-
ing and exchange thoughts. The next
day you'll “click” once more.

It is not price that sells in most lines.
That may have been true last year, not
to-day. Price is secondary. Give people
what they want and never advertise
(Gin windows or space) slow moving
goods. The way to have the most pop-
ular store is to feature the most pop-
ular goods. Only the human “?” mark
can discover what they are to-day,
when they change, what new items
flash into importance.

I once heard a speaker say that you
must study your goods to know what
you can say about them, but you must
study your customer to know what
you ought to say about goods. It is
that process of study I would empha-
size. Study is the source of most out-
standing sales success. The smallest
store can make every customer a lab-
oratory. James H. Buswell.

—_++.—____
A new protective paint consists of

copper, in finely powdered, non-crys-
talline form, mixed wtih a special fluid
carrier. It can be sprayed, dipped or
brushed on any surface, is said to be
proof against acid, alkalines, brines,
fumes, rust.

Proceedings of the Grand Rapids
Bankruptcy Court

In the matter of Harry Sullivan. indi-
\idually and as surviving partner of the
copartner Worm & Sullivan, bank-
rupt No. 5886. The final meeting of cred-
tors has been called for May 14, The
trustee’s final report will be approved at
such meeting. There will be no dividend
for creditors.

In the matter of Charles James Foster,
doing business as The Cadillac Storage
& Transfer Co., bankrupt No, 6024. The
final meeting of creditors has been called
for May 14. The trustee’s final report
will be approved at such meeting. A div-
idend to creditors is very questionable.

In the matter of Harold R. Pillinger,
bankrupt No. 5864, The final meeting | of
creditors has been called for May i4. The
trustee’s final report will be approved at
such meeting. There will be no dividend
for creditors. :

In the matter of Simon Kratzenstein
and Jacob Kratzenstein, co-partners do-
ing business as Fashion Leader, bank-
rupt No, 5891. The final meeting of cred-
itors has been called for May 14. The
trustee’s final report will be approved at
such meeting. There will be a small first
and final dividend for creditors.

April 29. On this day the reference and
adjudication in the matter of Feldspausch
Brothers, a Mchigan corporation, bank-
rupt No. 6205, were received. The sched -
ules have been ordered filed. Upon re-
ceipt of same the assets and liabilities
will be made known.

April 29. On this day the schedules,
reference, and adjudication in the mat-
ter of Frank E. Hardy, bankrupt No.
6218, were received. The bankrupt is
president and manager of Hardy Brothers
Produce Co., Big Rapids. The schedules
show total assets of $20,625 (of which
$6,950 is claimed exempt). and total liabil-
ities of $4,323.73, listing the following
creditors:
ee $ 418.73
Preferred Life Insurance Co.,

Des Moines __________ ees 850.00
Citizens State Bank, Big Rapids 3,055.00

April 30, On this day the reference,
and adjudication in the matter of Gena
A. Schearer, bankrupt No. 6140, were re-
ceived. The schedules have been ordered
filed. Upon receipt of same the assets and
liabilities will be made known.

fay 1. On this day the schedules, ref-
erence, and adjudication in the matter
of Hardy Brothers Produce Co., a cor-
poration, bankrupt No, 6221, were re-
ceived. The bankrupt is located in Big
Rapids. The schedules show total assets
of $17,413.27, (of which $350 is claimed
exempt), and total liabilites of $11,400.07.
listing the following creditors:
State of Michigan, Lansing______ $
EK. O, Nichols, Big Rapids.._____
Citizens State Bank, Big Rapids
J. F. Hines, Big Rapids__________
E. O. Nichols, Big Rapids
Mrs. H. Hardy. Big Rapids_ oe
Mrs. E. Stewart, Big Rapids______
Middle West Coal Co., Cincinnati
Big Rapids Gas Co., Big Rapids
Frank B. Marsh, Big Rapids____ :
American Agr. Chemical Co., Detroit 7.50
Bennett Nucl Co. G@ Ro 7.88
General Sales Co.. New York____
Holms Milling Co.. Weidman___
Judson Hardware Co., Big Rapids
Middle West Coal Co., Cincinnati
E. O. Nichols, Big Rapids________
Pere Marquette Railroad, Detroit
3ig Rapids Savings Bank, Big

Rapids 2 45.00
_May 2. On ths day the schedules, ref-
erence, and adjudication in the matter of
James C, Bolles, bankrupt No. 6224 were
received. The bankrupt is a salesman of
Grand Rapids. The schedules show total
assets of $350 all of which is claimed ex-
empt). and total liabilities of 35,596.65
listing the following creditors: ae
G. R. Savings Bank, G. R. $4,800.83
G. R. National Bank, GR.” ‘D9 "99
Green Ridge Country Club. Com-

mo: Bare | on 61.50
William McKnight, G. R._..___. 500.0C

  

741.77

  

 

 

 

   

April 30. On this day the
5 : S day matter of
The Traverse City Milling Co., dobar No.

 

 

 

 

All Issues
CONSUMERS POWER
PREFERRED
BOUGHT—SOLD—QUOTED

Buying and Selling orders executed
All listed and unlisted Stocks and Bonds

 

Your Inquiries Invited

ROGER VERSEPUT & CO.

Investment Bankers—Brokers
332-338 MICHIGAN TRUST BLDG,
GRAND RAPIDS Phone 8-1217

 

 

 

May 8, 1935

6022 was referred to this office for liquida
tion. The schedules have been ordered
filed. Upon receipt of same, the assets
and liabilities will be made known.

In the matter of James C, Bolles, Bank-
rupt No. 6224, The first meeting of cred-
tors has been called for May 18,

May 3. On this day the schedules have
been ordered filed. Upon receipt of same,
the assets and liabilities will be made
known,

In the mater of James C. Bolles. bank-
rupt No, 6224, The first meeting of cred-
itors has been called for May 18.

May 3. On this day the schedules, ref-
erence, and adjudication in the matter
of Simon Vander Ploeg. as Van's Gro-
eery, bankrupt No. 6226. were received.
The bankrupt is located in Grand Rapids.
The schedules show total assets’ of
$1,582.51, of which $500 is claimed ex-
empt), and total liabilities of $5,421.87,
listing the following creditors:

State of Michigan, Lansing__

     
  
    
 
        
 

—..-9 302.19

City of Grand Rapids, G. R._ —- (205.90
Industrial Mortgage Co., G. R. - 185.00
Fidelity Corp. of Mch., G. R._ 45.00
Brown Seed Co., G. R._ es 13.26

 

sestoman Co.. G R.- ne.
Quality Service Stores, G. R.____
joe Bon, GB.

Cavera, Cor. Gi Rico
Oakdale Fuel Co., G. R.
Uptown Garage, G. R.__
Bekkering Co., G. R.__
Wisch: Hine Co. GR.
Merchants Service, G. R.
Schultz Bakery, G. R._____

Elenbaas Bros., G. R._.____
G. R, Wholesaie Groc., G. R.
Mills Paper Co., G. Ri
Smth Flavoring Co., G. R.
C. De Meester, G. R._____
Peter Van der Laan, G,
Gy RB Paper Co... Gi Rot
Harry Meyer, G. R.______
Brooks Candy Co., G. R._
Hekman Biscuit Co., G. R.
G, R, Garnett, G. R._.
Peter Paull GR...
Wm. Muller, G. R.__
Rademaker-Dooge Gr

G. R

 

 

  

 

Van Eerden Co., G.
Vonk’s Dairy, G. R.___
Hecht Produce Co., G. R.
Pits Bros: Co.7G Bo
Lake Shore Seed Co., Dunkirk. N. 2.
Mandeville King, Rochester, N.Y. 4.59
Ferry Morse Seed Co., Ferry

 

   

oe 3.48
L. P. Oltman, G. oe OUAO
L. Scherencel, Coopersville______ 2.40
Mr. Wilkenson, South Haven____ 17.00
Karavan Coffee Co., Toledo______ 21.48
Crosse & Blackwell, Chicago____ 22.14
Hankey Baking Co., McKee’s

ROcKs Pay eu a ea noo
Farmers Cooperative Creamery,

Comiging i wih = 22.18
J. Hopert, Los Angeles ie 11.20
Hersch Bros.. Louisville... 8.50

Loose Wiles Biscuit Co., Saginaw 11.29
oS Leggett Co.. Hudson River,

Blue Valley Co. GR.

 
   

 

Lee & Cady Co, GR 454,
Michigan Bakeries, G) Rio. 13.
Consumers Power Co., G. R._ 9.52
Michigan Bell Telephone Co.. z

 

GR Gas light Co. G Ro fe
Beech Wut Co.. Canajoharie, N. Y. 13.8
Newton Products Co,. Cincinnati 14.
Fok £4 Co. ‘

1
'
1
1

  

Abe Schefman Co., G. R._ 39.2:
Palm Olive Peet Co., Chicago____ 22.75
Old Monk Olive Oil Co., Chicago 4.
Proctor & Gamble Co... 26.01
May 4. On this day the matter of the

Central Motor Freight Co., a corporation,
debtor No. 61387 was referred to Charles
B. Blair, as special master, for reorgan-
ization of corporation.

 

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oldest and largest bank
solicits your account on
the basis of sound poli-
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services . . .

OLD KENT
BANK

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12 Community Off ces

 

 

 

 

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May 8, 1935

Higher Cigarette Prices Likely

The refusal of Secrtary of
Agriculture Wallace to consider
removal or modification of the
processing tax on flue-cured to-
bacco, although the price for the
crop has latterly averaged well
above the parity level, may cause
manufacturers to raise cigarette
prices in the near future.

The average price received for
the 1934 flue-cured crop was
about 27c a pound. The 1934-35
parity price, according to Secre-
tary Wallace, is expected to be
about 20c a pound. Since manu-
facturers have been paying stead-
ily higher prices for tobacco dur-
ing the past two years, continua-
tion of processing levies in addi-
tion tends to bring nearer the
point at which increased costs will
have to be passed on to consum-
ers.
The cost of production has
been increased latterly also by the
provisions of the NRA code
adopted by the industry, as well
as by price advances of other ma-
terials. Only the remarkable
gains in cigarette production vol-
ume this year seem likely to cause
manufacturers to hold back. They
may decide to absorb the higher
costs in the hope that volume will
increase sufficiently in time to
maintain profit margins.

eee Se

Gain in Lumber Output Seen

Unless the strike called in the
West Coast lumber industry for
to-day should prove serious, fur-
ther increases in lumber output
and shipments over the next few
months are anticipated.

New orders for lumber regis-
tered a gain of 18 per cent. and
shipment of 21 per cent. over the
corresponding 1934 period dur-
ing the first sixteen weeks of this
year. Moreover, stocks of lum-
ber have been substantially re-
duced, since production during
the period actually fell below that
of 1934 by | per cent.

Increased residential building is
expected to supply a further stim-
ulus to lumber sales during the
next two months. Moreover,
should Japan carry out her threat
to curtail imports from Canada in
retaliation against Dominion tar-
iffs, West Coast producers may
gain a substantial export business.

Development of a pre-fabricat-
ed wooden house to sell below
$2,000 is regarded in the trade as
a partial answer to the threat to
lumber sales offered by pre-fab-
ricated homes constructed of steel
and processed materials.

oe __—_
Wagner Bill and Jurisdictional
Disputes
Increasing evidences of faction-
al disputes among unions afhliat-
ed with the American federation
of labor provoke speculation as to
the effect of enactment of the
Wagner bill upon such controver-
sies.
The dispute between advocates
of vertical and craft unions will
reach a head at the next conven-

MICHIGAN TRADESMAN

tion of the A. F. of L. An open
split then might lead to serious
jurisdictional controversies in sev-
eral industries. In such cases, the
National Labor Relations Board
would intervene under the Wag-
ner bill, and under its majority
rule, it would select one of the
groups as the bargaining agency
for all employes in an individual
plant.

Union leaders thus denied rep-
resentation under the majority
rule might then take the initiative
and challenge the legality of the
principle.

The growth of rank and file
movements in various unions and
the split among strikers at the
Chevrolet plant furnish other ex-
amples of situations in which ap-
lication of the majority rule
might well lead to friction be-
tween two unions themselves and
the labor board.

ee
Oil Compact Legislation Seen
Doomed

Unable to agree on legislation
proposing Federal regulation and
sanction to interstate petroleum
oil compacts, the Mines and Min-
ing Committee decided _ to
*‘dump”’ the Thomas oil bill “into
the lap of the Senate.”

This action may permit action
on the bill by that body, but since
the measure has been revised to
meet the views of Secretary of In-
terior Ickes, and makes him ap-
pear as a potential czar of the oil
industry, the prospects for final
enactment are not very bright.

The measure, to begin with, is
simply controversial, and it would
seem that the sentiment expressed
in the committee mirrored the
feelings that will be found to ex-
ist in the Senate itself. Observers
say on the basis of the present
situation, its passage is impossible.

 

Trade Associations More Active

Prevailing uncertainty over the
future of the National Industrial
Recovery Act is greatly intensify-
ing interest in trade association
activities, executives of these or-
ganizations assert.

The feeling is growing in many
industries that code activities
should be suspended pending the
decision of the Supreme Court in
the pending Schechter case and
action by Congress upon exten-
sion of the NIRA. To the extent
that this is done, trade associa-
tions will be called upon to fill the
gap thus created in industrial or-
ganization.

In some cases revised fair trade
practice regulations to take the
place of the existing codes are be-
ing considered for administration
by trade organizations directly.
This would return to the course of
development under way in the
trade association field before the

NRA was introduced.

——_+-+—__-

Tax Responsibility to Roosevelt
Congress is inclined to pass to
the White House responsibility
for initiation of any tax program

that contemplates other than ex-
tension of the present emergency
taxes which will terminate by leg-
islative limitation on June 30.

Its members are more sensitive
to public sentiment and are seem-
ingly impressed with the resolu-
tions of such bodies as the United
States Chamber of Commerce
and local business organizations
‘back home.’’ They are besieged
with letters and telegrams profes-

a

SERVE MICH

11

sing against any extended tax pro-
gram at this time.

The taxes which are about to
expire are worth about $500,-
000,000 to the Treasury. They
are destined for renewal and un-
less the list is added to, belief is
expressed that this can be accom-
plished without even the formal-
ity of public hearings, although
some affected interests are charg-
ing discrimination.

GAN”

THIS WAY LIES"

DISASTER ... -

Excessive Federal restrictions, unregu-
lated competition, the depression, have had
their way with America’s railroads.

"Today the public views the plight of
the lines with awakening understanding
and broadening concern, and there is grow-
ing alarm that close by may be stalking the
ominous specter of government ownership.

Disastrous as would be federal usurp-
ation of rail control, might it not be the
signal for that final economic calamity---
the socialization of all industries?

Under present policies and conditions
could government have done better with
the railroads than has private management?
Could government, in the future, do as well?

Memories of America’s War-Era rail
management are too fresh, too painful; the
strangely similar results of like policies in
other countries are too current, too repug-
nant to blind the thinking to government
ownertship’s deficiencies and undesirabilities.

Simple sanity in transportation policies
will solve the railroads’ problems, while
their seizure will only breach the walls
which guard private industrial initiative
against all-engulfing socialization.

Michigan’s delegation in Congress

should so be advised.

Michigan Railroads’ Association

 

 

 

 

 

 

12

MICHIGAN TRADESMAN

 

May 8, 1935

 

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan,

President—Rudolf Eckert, Flint.

Vice-President—O. A. S: Eabsoed, Lan-
sing.

Secretary — Herman Hansen, Grand
Rapids.

Treasurer—O. H, Bailey, Sr., Lansing.

Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; Paul
Gezon, Grand Rapids; Lee Lillie, Coopers-
ville; Martin Block, Charlevoix.

 

Who Controls Grocers’ Locations?

The remarkable Dun & Bradstreet
grocer-earnings statistics of 1933 were
discussed in a recent grocers’ meeting.
It was agreed that the 1521 grocers
who made average earnings of 9.66 per
cent. on sales were selective grocers.

Then a grocer rose up and asked:
“And did they not also have selective
locations?”

The answer was that undoubtedly
they did. In view of that admission, the
grocer who put the question indicated
that thereby the question was settled.
The 1521 had ‘preferred chances,” they
were out of the common run. The
average grocer could not be expected

to make any such records—and that:

was that, so far as this questioner was
concerned.

It is perfectly true, of course, that
any man in any walk of life who sub-
mits to conditions and does only what
circumstances limit him to do, will
never make 9.66 per cent. profit on
sales—nor 1.66 per cent. He'll be ex-
ceptionally lucky if he keeps off the
relief rolls and it will be pure luck at
that. It will be no credit whatever to
himself.

For the fact is that successful men
are not the creatures of circumstances.
Like Napoleon, they make circum-
stances.

Consider, first, location. Who de-
termines a grocer’s location? Is it not
the grocer? Except a man inherit a
business, he does absolutely determine
where he will set up shop. If his loca-
tion be poor, that is up to himself—
especially now that locations are beg-
ging in every community.

Observe what the aforesaid
age’ grocer does when he decides to
open a shop. He takes a certain kind
of once-over of a district or neighbor-
hood, sees what looks like a “nice
store’ for rent and, with quite inad-
equate study of the question: Why is it
vacant?—often with no study at all—
takes it and opens up. Often, and 1
speak from actual observation, investi-
gation lasts only a single morning, and
goes no further than to size up the
physicial features. It is large enough;
it is light and airy; it is in clean, or-
derly condition.

So long as such gambles are taken,
why any surrpise that the average runs
so heavily to failure? A factor of in-
calculable importance in Woolworth’s
growth from a little store in Lancas-
ter, Pennsylvania, to what we see now
spread over two continents has always
been long, detailed study and investi-
gation of every location, by skilled, ex-
perienced investigators, before any
store is occupied. Such success’ does
not just happen.

It is a far more serious task to dig
a business up by the roots from a loca-

“aver-

tion that has become passe and relocate
it. The job of digging is heavy. But
the task of getting the right new loca-
tion within our capital capacity is the
heavier task. Yet it can be done—it is
done—it must be done very often if
success is to be maintained and con-
tinued.

That these are jobs for exceptional
men; that they are not carried through
by the average goes without saying.
But when you find a selective grocer,
as indicated above, you find also an
exceptional man—one who neither lies
down under circumstances nor expects
“help” from without,

It is a good thing to think. What
we think about is of less importance
than simply that we set our minds to
work; ‘but one line of thought that is
always helpful is a list of proverbs or
proverbial sayings, because those are
concentrated tbits of wisdom distilled
from experience, such as:

You can’t make a real success with-
out making real enemies.

You can’t hold a strong position
without strong opposition.

You can’t seem right to any if you
don’t seem wrong to many.

The useful life can’t be
peaceful and carefree.

Every earnest man in every genera-
tion has paid the price of individuality.
You can’t dodge it.

The greater you are, the greater the
penalty of your progress.

The farther you go the wider the
range of contact with which you must
reckon, and your battles against mis-
conception, slander, envy and malice
are multiplied.

You can’t avoid or evade your des-
tiny—you can only hold down your
share of trouble by holding back.

In every sphere men gibe and sneer
—even the peace of the ditch digger is
threatened by the unemployed laborer
who covets his job.

So long as you aspire, others wil!
conspire—so long as you try, others

entirely

will vie.
You will have hostility to face in
every place and every pace. Go

straight ahead to your goal.

So long as your conscience isn't
ashamed to acknowledge you have a
friend, don’t give a rap for your
enemy.

Well may we ponder those truths
always, but especialy now that we wit-
ness disregarded pledges, broken prom-
ises, violated contracts in cur sup-
posedly highest place.

As I read down that list, I am for-
cibly reminded of Cleveland, the Man
Four-Square, who was elected largely
by the slogan: “We love him for the
enemies he has made!” It is well to
remember that this honored President
of ours ‘was utterly incorruptible from
any angle, for any “friend”
count.

He went in on the basis that “public
office is a public trust” and he swerved
not from that principle. The words
were not mere mouthings on his lips:
they were the faith in his heart—and
he lived the faith.

His hope and expectation ‘was to
serve one term. He was not therefore
concerned during half his first term to

on any ac-

keep his fences so repaired that he
might ibe chosen again; and when the
test came in 1888, he ditched his party
and caused it to lose the election rather
than keep silent on a tariff he felt to be
iniquitous, a ‘burden on the people.

And with what result? This: That
so far in our history Cleveland is the
only man who was elected, repudiated
and returned again; and he grows
greater as history causes his record to
recede into the past.

Is that politics? Yes: Insofar as Na-
tional and individual life is politics, this
is politics. From this angle, politics
becomes statesmanship—and there is
no higher goal on earth!

But we miss the heart of all this if
we think: “O that! Such things don’t
concern us. We're interested in sell-
ing groceries!’ For the fact is that
truth is universal. What is right in big
is likewise right in little. One Sol-
omonic saying was: “A false balance
is an abomination to the Lord, but a
just weight is His delight.” What is
that if not advance announcement of
our present-day scale inspection? And
is it less applicable to grocers because
it is in Biblical proverbs?

Think and all this will connect with
the following:

“Surprisingly, surveys show that not
price, but cleanliness and courtesy are
the first things women look for in a
store: sparkling
floors, neat

windows, scrubbed
displays, fresh shaven
clerks with clean hands and spotless
uniforms. Price comes later.”

But why “surprisingly”? Only be-
cause we do not think enough!

Paul Findlay.
—_+~++___
Hard To Destroy Business

Business is done on enthusiasm,
hope, animation and good cheer,

_ When you repress men, suppress
them, destroy their freedom of initia-
tive, then business languishes,

It is just as wrong to kill freedom
of business as it is to kill political free-
dom or mental freedom.

Granting that big business must re-
ceive a certain amount of supervision,
yet this supervision must be the work
of economists, of businessmen, of
workingmen, of men who know just
how long it takes to earn a dollar with

 

Modern Store Equ
40-50 South Market Ave. quipm aca
GRAND RAPIDS, MICH.

DISTRIBUTORS OF
TERRELL’S Steel Shelv- Standard Scale s,
ing, Wrapping r Meat Slicers,
Bread and Cake Display Grinders, Coffee
Rac! Dew Fresh Vege- Grinders, Dry-Kold

table ‘Counters, Hardware i
Counters, Dry Goods —
Counters. Butcher Supplies
ANTHONY VER MERRIS EDWARD SLEIGH

their own hands; for before a man can
intelligently supervise he must have
worked at the thing he is supervising.

To have the business of the world
supervised by the demagogue and poli-
tician would be like putting a man in
to lead, the orchestra who had no tech-
nichal knowledge of music.

The domination of business by theor-
ists will eventually destroy the busi-
ness fabric, kill initiative, stop pro-
duction, throttle organization and put
a quietus on commercial evolution.

And without commercial evolution
there will be no civilization.

Elbert Hubbard.

Quiet operation, improved traction
distinguishes two new lawn mowers.
One has pneumatic rubber tires; the
other cushion rubber treads on the
wheels, rubber-covered roller.

—_~+ +>

Higher fusion point, exceptionally
strong bonding properties, are claimed
for a new high-temperature bonding
cement,

 

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May 8, 1935

MEAT DEALER

 

Curing Lamb to Serve Like Ham

Lamb may be cured, held for short
periods, and served attractively in a
variety of ways, it has been found
through experimental work conducted
at the Oklahoma Agricultural and Me-
chanical College at Stillwater. The
method was explained by J. A. Beall
of the Department of Animal Husban-
dry at the annual Livestock Feeders’
Day.

Although lamb production in Okla-
homa is of considerable importance, he
said, very little of the product is con-
sumed there “because of prejudice, un-
scrupulous marketing practices, and
lack of knowledge, rather than a dis-
taste for this particular meat.”

Best results are obtained, he stated,
by chilling the carcass 12 to 48 hours
at about 35 degrees F.

For curing he gave the following
formula as most desirable from the
standpoint of shrinkage, flavor and
uniformity of cure, and as sufficient to
cover 100 pounds of meat: 8 Ibs. salt,
2 Ibs. sugar, 2 oz. saltpeter, 6 gals.
water. Thoroughly mix the salt, sugar
and saltpeter. Rub a small amount of
this mixture on the outside of each
cut and lay loosely in a scalded hard-
wood barrel or stone jar. Weight the
meat down to prevent floating when
the water is added. Dissolve the re-
maining salt mixture in the six gallons
of water, which has previously been
sterilized for five minutes by boiling,
then thoroughly cooled. Pour this over
the meat, making sure that all pieces
are well covered. Allow the racks,
loins and breasts to remain in cure for
14 days and the legs and shoulders 30
days for complete curing, However,
the cuts may be taken from the brine
and consumed at any time. It is ad-
visable to use the thin cuts first,

After the lamb has remained in cure
the allotted time, remove and soak for
two hours in lukewarm water, hang up
to dry over-night and give. a light
smoke. Lamb has a tendency to absorb
more smoke flavor than pork, therefore
precautions should be taken against
smoking too heavily. A very light
straw color of the finished product is
preferable. If stored for a long period
of time, cured lamb will become dry,
hard, musty and unpalatable. Cured
lamb may be prepared and served in
practically any of the ways in which
cured ham is prepared and served, It
becomes very mild in flavor during the
curing process. Especially does this
seem to be true of the fat.

—__>>>__
Sausage Formulas that Readers Have
Asked For
Soft Summer Sausage
28 lbs. fresh beef
12 lbs. fresh pork
5 oz. sugar
4 oz. coarse ground pepper

2 oz. whole mustard seed

19 oz. combined salt and pickle or

saltpeter.

First—Run freh pork and beef, each
separately, through the half or three-
quarter inch plate of the chopper.

Second—To the 28 pounds of beef
add 14 ounces of salt and pickle, and to

MICHIGAN TRADESMAN

the 12 pounds of pork add 5 ounces of
salt and pickle mixture. The pork and
beef should be kept separate and the
salt mixture well mixed into the meat.
Then pack on boards or in trays about
6 or 8 inches deep. Keep this meet in
the ice box for 3 or 4 days to cure.

Third—After pork and beef have
been cured as above, run the beef
through standard or 3/16-inch plate of
the chopper.

Fourth—Add the above spices and
sugar to the beef. Mix by hand to have
these spices and seasonings distributed
throughout the whole batch of beef.

Fifth—Add the coarse cut cured
pork to the beef and run the pork and
beef mixture together through the
standard or 3/16-inch plate.

Sixth—Give this meat a little more
mixing and stuff into casings.

Seventh—Hang on smoke sticks not
too close together, in a medium warm
room, about 50 or 60 degrees F. About
one day should be allowed for the cas-
ings to dry and the meat to set in the
casings.

Eighth — After drying for one day
hang the sausage in the smokehouse
for 48 hours or until the desired color
is obtained. No heat, just light cool
smoke,

Ninth—Cook for one hour at 165 de-
grees F, Then place in cold water a
few minutes for cooling,

The above recipe is intended for pro-
ducing an average grade of soft, fresh
summer sausage. The quality of the
finished sausage depends on the grade
of meat or trimmings that are used.

—_+++—__—__
Pleasing Ways to Serve Fresh Sausage
Sausage Turnovers

1 cup sausage meat

1 cup chopped ham

1 cup cooked rice

1 teaspoon Worcestershire Sauce

1 egg

Plain pastry.

Cook sausage meat in a frying pan,
slowly, stirring constantly until done
but not browned, about ten minutes.
Drain off the fat. Add ham, rice and
Worcestershire sauce and mix well.
Add well-beaten egg, Roll pastry very
thin and cut in four-inch squares. Put
two tablespoons of the sausage mixture
in the center of each square. Moisten
edges with water and gold over to
form triangles. Press edges together
with fork and prick the tops. Bake in
a hot oven for fifteen or twenty min-
utes.

Sausage Omelet

Brown two or three of the patties
for about five minutes, mashing them
together in the pan; or use bulk saus-
age meat, Place the brown meat in
the middle of an omelet, just ready to
fold over. Serve with a bit of tart jelly
as a garnish.

—_2+>___.
What is Christianity
In the home it is kindness.
In business it is honesty.
In society it is courtesy.
In work it is fairness.
Toward the unfortunate it is pity.
Toward the wicked it is resistance.
Toward the strong it is trust.
Toward the penitent it is forgiveness.
Toward the fortunate it is congratu-
lations.

Toward God it is reverence and love.

Pressure on Wheat Looms

Brighter prospects for the
spring wheat crop, with some in-
crease in the indicated winter
wheat yield over April | estimate
of the Government, may exert
pressure upon prices at Chicago
when the new crop arrives in July.
For the next two months, how-
ever, dwindling domestic stocks
will tend to sustain prices.

Heavy rains yesterday im-
proved prospects in some winter
wheat areas where the crop had
been injured but not abandoned.
The spring wheat yield is esti-
mated by the trade as high as
225,000000 bushels, owing to
very favorable moisture condi-
tions and increased acreage.

At the present rate of con-
sumption, it is estimated that a
carryover of from 160,000,000
to 185,000,000 bushels may re-
sult at the end of this season.
Hence this country may have a
surplus over domestic needs dur-
ing the coming crop year.

Prices thus should tend to de-
cline toward the world level un-
less the Government can instal]
the ever normal granary plan or
will subsidize exports.

—————
NRA Extension to Curtail Buying

The extension of the National
Industrial Recovery Act only until
April 1, as provided in the meas-
ure reported by the Senate Fi-
nance Committee, may result in a
substantial curtailment of fall and
winter buying, some trade observ-
ers fear.

Buyers began to restrict pur-
chases in anticipation of possible
termination of code price controls
as early as January 1, during the
past season. Thus, realization that
the entire program might end
next April might induce caution
by buyers against forward com-
mitments during the late fall and
winter.

On the other hand, code ofh-
cials point out that if the Senate
proposal is enacted by Congress
without improving code compli-
ance methods, code enforcement
efforts in many industries may
break down. Accordingly, prices
may fall below the supports pro-
vided by various code controls in
the near future, and thus remove
any incentive to anticipate a re-
duction when the codes were
abandoned entirely.

—_~+2 >_

See Renewed Labeling Drive

A drive by the National Recov-
ery Administration to force the
food canners and distributors to
adopt alphabetical grade labeling
is anticipated in the industry im-
mediately following extension of
the NRA by Congress.

The drive for grade rather than
descriptive labeling has been qui-
escent, owing to the uncertainty
over the future of the NRA. Wide
publicity given by the Adminis-
tration to the success with grade
labels achieved by a large chain
organization, however, indicates

13

that the campaign has not been
abandoned.

Sales of canned foods during
the first quarter have been disap-
pointing, falling about 25 per
cent. below those of the 1934 pe-
riod. Accordingly, the industry is
in no position to bear the burden
that the imposition of new label-
ing would require.

_____-~.++-_
Opposition to Bank Bill Not
Effective
Opponents ‘cf Title II of the
omnibus banking bill are finding
it very difficult to prove to the
satisfaction of inquiring Senators
how the alleged political domina-
tion over the Federal Reserve sys-
tem proposed to be provided for
differs from the condition which
the Seniors insist has existed for

years.

There appears to be a ‘certain
intangible something’’ upon which
to base this opposition, but its
interpretation is not very convinc-
ing. The comment further is that
the attack thus far waged against
the offending provision has not
been materially effective. Strong-
er grounds for delaying action
much longer will have to be pre-
sented if the hearings before the
Glass committee are not termin-

ated soon.
+>

Gentlemen who prefer a note of color
and luxury when it comes to galluses/
braces are offered a new all-elastic fou-
lard type, said to be the first such in
the history of elastic webs.

INVESTIGATE

d youll choose

Tt KOLD

REFRIGERATORS
a

       

 

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Display Case. 3 courses plate glass, rub-

ber set. Full procelain outside and in.
Outside lighting.
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Right: MODEL [&
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mould. Ages and
keeps meat for long
periods. |

 

 

 

 

 

Complete Equip-
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Markets.

The “Dry-Kold”

Refrigerator Co.
NILES, MICHIGAN

 

 

 

 

 

 

 

14

HARDWARE

Michigan Retail Hardware Association.
President—A. D. Vandervoort,
Vice-President — W. C. Judson, Big

Rapids.

Secretary—Harold W. Bervig, Lansing.
Treasurer—William Moore, Detroit.

 

Monthly Service of Michigan Retail
Hardware Association

The President’s Message

Two years ago hardware retailers
went out to see the sun rise. The sun
of NRA with its warm, beneficent rays
was supposed to solve every problem
and insure, for every retailer, a profit
. .. prices were to be established that
would make it easy to meet competi-
tion. The expected sunrise was not
even the Aurora Borealis and, instead
of competition becoming easier it has,
in many lines, become more difficult.
Hardware retailers have stopped look-
ing for help from NRA and have come
to the conclusion that “The Lord helps
those who help themselves.” We will
have to whip this thing through the
efforts of the organizations within the
industry.

This idea will be presented to the
hardware fraternity of the country at
the 36th annual meeting of the National
Retail Hardware Association to be held
in Detroit, June 17 to June 20. Mark
that date on your calendar right now.
The program will be entirely different
from any attempted before. Speakers
will be brought in from outside the
hardware industry itself to show what
other trades have done to meet com-
petition in price and in merchandising
methods. Headline speakers will de-
scribe syndicate pricing on merchan-
dising methods, expansion of consumer
cooperative, examination of plans used
in other fields, suggesting how these
plans can be used within the hardware
trade. The opportunity of listening to
the outstanding leaders of independent
retailing in this country, drawn from all
lines, is available to Michigan hardware
dealers.

The entertainment, to which all of
you are invited, will be unusual and
elaborate. Special entertainment will
be provided for the opening meeting
on Monday evening, June 17, with a
dance following. At this meeting we
are particularly anxious to have a full
representation of Michigan hardware
men, and their families. On Tuesday
afternoon, while the men are in ses-
sion, the ladies will be entertained by
a trip to Greenfield Village and a tea
at Dearborn Inn. A high point of the
week will be the evening steamer ex-
cursion on the biggest and best boat
out of Detroit. The committee in
charge of the Tuesday evening excur-
sion is planning a program of enter-
tainment that will make the evening a
memorable one. For the ladies, Wed-
nesday afternoon, a trip is planned to
a broadcasting studio and newspaper
plant. On Wednesday evening an un-
usual entertainment feature is provided
for everyone. Thursday afternoon there
will be a trip, for the ladies, to Belle
Isle, Grosse Pointe, the Art Center and
other points of interest in Detroit.

Hardware men are expected to bring
their families and spend from Monday

MICHIGAN TRADESMAN

evening through Thursday afternoon
in Detroit. Again, I am asking you to
remember the date—June 17 to 20.
Youll hear more about the National
Congress later on in the Merchandiser
and Hardware Retailer.

A. D. Vandervoort, President.

 

Legislation

Fish and game license fee. A fee of
5c to be given to the license agent for
writing fishing licenses is provided in
House Bill No. 376, introduced by rep-
resentative Harry Diehl of Monroe.
House Bill No. 377, also introduced by
Mr. Diehl, provides a fee of 5c for
writing small game licenses and 10c
for writing deer licenses. Before pre-
paring the bills, the more active sports-
men’s organizations were contacted
and their approval received. These bills
are expected to be out of Committee
before this copy reaches you. It is
therefore important that you immedi-
ately write your representative asking
his support of the bills.

Painters and decorators bill. House
Bill No. 224 creates a Board of Ex-
aminers for painters and paperhangers
and requires those desiring to engage
in that ‘business to pass a technical ex-
amination for proficiency at the hands
of such a board and requiring all ap-
plicants to pay certain license fees for
engaging in the occupation. It is es-
timated, by those in favor of the bill,
that license fees will amount to some-
where around $100,000. A fair analysis
of the provisions of the bill is that its
adoption would mean higher
prices for painting and decorating due
to stifling or reducing competition be-
tween painting contractors, that it will
have a tendency to put small contract-
ors and individual painters out of busi-
ness, thus increasing unemployment.
This ‘bill was defeated in the House by
a small majority, was laid aside for
consideration at a later date and is
certain to come up at any time. Write
your representative to defeat House
Bill No. 224.

State NRA House Bill No. 234. This
bill was defeated in the House by a
narrow majority, but will be presented
again. If those in favor of the bill can
retain their present strength and se-
cure a half a dozen votes, the bill could
be passed. A State NRA law would
permit imposition on hardware dealers
of code assessments from as many as
20 code authorities, As a state code
would have no control over interstate
commerce the hardware retailer, whose
competition is in considerable part it-
terstate, might be prevented from meet-
ing that competition on lines he sells.
If a Federal law has not succeeded in
improving the position of the hardware
retailers, it is not likely that a state
law will be any better. Opposition to
House Bill No. 234 should be contin-
ued. Write your representative,

Conditional Sales Contracts. Senate
Bill No, 291, passed in the Senate, pro-
vides for the filing of conditional sales
contracts on sales over $100. This bill
should be opposed on the grounds that
it adds to the cost of selling—hence
increases the selling price of merchan-
dise, adds another complication to mer-
chandising and fulfills no useful pur-

likely

pose. This bill should be opposed. As
the bill is now in the House, members
are requested to write their representa-
tive asking for defeat of Senate Bill
No. 291.

Federal Housing

The modernization exhibits in Flint,
Saginaw and other cities and the work
of modernization committees over the
state, have resulted in tremendous in-
terest in modernization. Much of the
merchandise sold in hardware stores
to home owners can be financed under
the FHA plan; air conditioning equip-
ment, awnings, built-in conveniences.
heating systems, lighting fixtures, elec-
tric and gas ranges and refrigerators,
(if permanently attached to the wiring
system) linoleum and other applied
floor coverings, plumbing equipment,
storm doors and sash, weather strip-
ping. For the farm the following mer-
chandise can be financed: stalls and
stanchions, conveyors, cream separa-
tors, garage doors, fences, built-in in-
cubators, lightning rods, lighting and
power plants. Write this office for
copy of the FHA “Modernization Cred-
it flan?

Victory on code assessments. Ever
since the inauguration of NRA the
Hardware Association has fought
against the effort, on the part of the
more than 20 codes covering lines
which the hardware man_ handles,
against assessment from these various
codes, Recent administrative orders
have vindicated the position of the
hardware association in respect to code
assessments. Order S-722, applying to
retailers operating not more than three
establishments located in towns of less
than 2,500 population, not part of the
trading area of a larger town, whose
principal business is subject to the retail
code or the retail food and grocery
code, are exempt from all code assess-
ments.

Order No. X-140 concerns dealers in
towns of more than 2,500 population.
This requires that a dealer whose prin-
cipal business is hardware, cannot be
assessed by any other code authority
than the general retail code with a few
exceptions. He is still “technically”
subject to the sheet metal code au-
thority if sales, in that department,
were Over $300 in the previous three
months. He may also be subject to
assessment in non-retail departments
requiring the full time services of two
Or more employes.

Peterson resigns. Rivers Peterson.
editor of the Hardware Retailer has
resigned his position as chairman of the
National Retail Code Authority. This
action followed his statement before
the Senate Finance Committee in op-
position to a continuation of code rule
over hardware retailers, his reasons be-
ing as follows:

1. “The average hardware retailer
deals in such-a wide variety of mer-
chandise in services that it is physic-
ally and practically impossible for
members of the trade to comply with
the ‘burdensome and contradictory pro-
visions of the multiple codes to which
they are subject.”

2. “The legal right of NRA to con-
trol the retail business through codes
is so doubtful that the administration

 

May 8, 1935

has been unwilling to test the issues in
the court. The proposed extension act
uses only vague language to insinuate
the right to control retail trade. Under
circumstances control of retail
be specifically limited

such
trades should
in the new bill.”

3. “The retail code is not a voluntary
document and general compliance can
only be secured through boycott, co-
ercion and intimidation, if at all.”

4. “Code limitations of hours im-
pose undue hardship upon small re-
tail establishments and seriously inter-
feres with customer service.”

5. “Code provisions force the hard-
ware retailer to act as policeman for
other industries, restrict his ability to
buy merchandise and hamper other
ordinary operations of his business.”

6. “Each code contains a provision
giving the code authority the right to
demand business figures pertaining to
the trade or industry which the partic-
ular code governs. It is a physical im-
possibility for hardware retailers to
comply.”

7. “Administration of the National
Recovery Act to date offers no hope
that hardware retailers will be relieved
from this undue hardship.”

8. “Price filing provisions in manu-
facturers’ codes result in price fixing
and repress retail hardware men.”

Purchases by the Highway Depart-
ment. The State of Michigan Highway
Department was notified by the State
Administrative Board, on February 4,
that all purchasing of merchandise for
use by the Highway Department
would be done by and through the
Administrative Board. This made it
necessary to practically eliminate all
local purchasing in the field and effect-
ed the sales of supplies through hard-
ware stores. Due to numerous com-
plaints and difficulty in securing emer-
gency supplies this policy has since
been changed, in part, Emergency
buying can now be done, in the field,
by officials of the Highway Depart-
ment, up to the amounts of $25.00.

Co-operation in the Hardware In-
dustry, Farmers and townspeople liv-
ing in and near 101 small towns in the
trading area of Superior, Wis., met and
dedicated on Saturday, April 13, a four-
story building which they had bought
and remodeled entirely to house the
Central Co-operative Wholesale Agen-
cy through which these people buy
most of their goods—gasoline, oil, tires,
clothes, farm supplies, drug items,
food and other merchandise. Their
volume last year exceeded 414 million.

At St. Paul, Minnesota, the Farm-
ers Union Central Exchange expects
to handle 3,000,000 gallons of oil a
year. Consumers co-operatives are
forming in other places. The Michi-
gan Farm Bureau, already covering
practically everything the farmer pur-
chases, is extending its operations.
Montgomery Ward & Co. report an
increase of 80 per cent, in the hard-
ware and farm supply departments.
The Standard Oil Company of New
Jersey is adding golf balls, safety razor
blades at a number of their service sta-
tions, carrying Atlas label, the same as
their tires.

(Continued on page 23)

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rate

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May 8, 1935

MICHIGAN TRADESMAN

15

 

~ DRY GOODS

Michigan Retail Dry Goods Association
President—D, Mihlethaler, Mihlethaler
Co., Harbor Beach,
First Vce-President—C. R. Sperry, J.
B. Sperry Co., Port Huron,
Second Vice-President—F, F. Ingram,
L. H. Field Co., Jackson,
Secretary-Treasurer — Leon FE’, Rosa-
poly *sueid Rosacrans & Sons, Tecumseh.
Directors

N. J. VanAndel, Wm, D. Hardy & Co.,
Muskegon.

Harry Grossman, Chase Mere. Co., Pon-
tiac.

Harry L. Rimes, Rimes & Hildebrand,
St. Joseph.

D. M. Shotwell, J. W. Knapp Co., Lan-
sing.

Sid Medalie, N. Medalie & Co.. Man-

na,
D, W. Goodnow, D. M. Goodnow Co.,

Howell,
W. R. Mehlhose, A. Loeffler & Co.,
Wyandotte.

 

Review of the Recent Dry Goods
Convention

The annual conventicn of the Mich-
igan Retail Dry Goods Association, re-
cently held in Lansing, was satisfac-
tory in every particular unless we
make the exception that some members
who should have been in attendance
were not present. We are philosophical
enough to realize that many stores are
running short-handed and that it is
necessary for proprietors to remain in
their stores when they otherwise would
prefer to have been in Lansing.

In 1931 and 1932 our convention at-
tendance diminished as compared with
the attendance of the prosperous years
between 1920 and 1930. The conven-
tion for 1933 was held under the most
discouraging circumstances. Practically
all of the banks in Michigan were
closed and a cloud of uncertainty hung
over the entire state, including the
members of our Association. We were
favored that year by a loyal board of
directors and an able President, George
C. Pratt, of Grand Rapids, yet attend-
ance and interest at that convention
was the lowest in our history for the
reasons above stated.

The convention in 1934 was an im-
provement over the previous year and
the convention this year was ‘better
attended and a more optimistic spirit
prevailed than at the one last year. We
believe we have gone through the val-
ley of business troubles and are again
on our way to the heights.

Every speaker whose name appeared
on our printed program presented his
address as scheduled. Not a single one
of them was tardy and there was no
delay in introducing each speaker at
the time he was advertised to speak.
This includes the toastmaster and state
officers who appeared on our Thursday
evening banquet program.

It is not easy to make a definite
statement as to which address was the
most helpful. Every address was well
prepared. It is fitting that we should
mention the appearance on the. pro-
gram of C. B. €lark, of the J. L. Hud-
son Co., of Detroit. A review of his
address by myself is impossible. It was
gratifying that nearly one hundred per-
sons were present and gave the best of
attention to a carefully prepared pre-
sentation of the subject “Why Does
the Retailer Persist in Being Unfair
to Himself and to his Buyers?”

Mr. Clark brought with him nine
carefully prepared charts bound in
booklet form which he used through

his discussion. On the cover was the
statement “Prepared for the Michigan
Retail Dry Goods Association.” This
collection of charts was presented to
each person in the audience. Mr. Clark
left at this office 100 copies for later
distribution. They are too valuable to
be sent out indiscriminately, Persons
desiring a copy will be supplied with
one by request. Please send in your
request promptly. We will furnish
them as long as our supply lasts.
Another address which should be
mentioned here was the one of Mr.
Louis A, Nims, Assistant Director of
the Federal Relief for
Michigan. Mr. Nims’ address was well
prepared and ably delivered. He is
willing to appear on similar programs

Emergency

when we have our regional meetings
later this year. The problem of emer-
gency relief is a stupendous one. I
recommend that merchants communi-
cate direct with Louis A. Nims, Lan-
sing, On matters pertaining to the sell-
ing of merchandise to recipients of
federal aid.

The address on “The Three R’s of
Retail Advertising” by James H. Bus-
well, of Kalamazoo, was thoroughly
appreciated. We suggest that those
wishing to secure advertising advice
communicate with Mr. Buswell, 1028
Lay Bldg., Kalamazoo. We hope to
present him again to audiences of our
Dry Goods merchants.

The address on the topic, ‘“Impor-
tance of Store Meetings” by B. H.
Comstock, of Traverse City, is printed
in full on page one of the Michigan
Tradesman of April 24. The address
by C. N. Hoag, of Kalamazoo, on the
topic “Some Insurance Problems,’ has
been forwarded to the Tradesman and
will be published this week. The other
Round Table addresses were given
without manuscript and I do not feel
competent to report them in this news
letter. They were all fine.

The evening banquet program with
Supt. J. W. Sexton as toastmaster and
John C. Ketcham and Thomas Read
as speakers was a delightful affair. All
three are trained men. Each made
thorough preparation and interspersed
the wisdom with wit and humor that
will be remembered a long time. This
part of the program was well worth
the entire cost of the convention.

As usual, our convention business
meeeting was brief. The Committee on
nominational and election of officers
and directors for the ensuing year made
a report by Thos. Pitkethly, chairman.
The report was unanimously adopted.
We give herewith the entire list of
officers, showing the new ones added
to our Official roster,

It is too early now to make a defi-
nite announcement regarding our fall
group meetings. However, we have
made a tentative arrangement with the
National Cash Register Co., of Dayton,
Ohio, to furnish us an able speaker in
the person of Louis Buisch. We are ‘in-
formed by the manager of their mer-
chants service that Mr. Buisch can be
given to us for an entire week some-
time in October without expense to our
Association. :

Mr. Buisch was the chief speaker at
the group meeting of the Michigan Re-

tail Hardware Dealers Association dur-
ing March of this year and we had the
pleasure of listening to him at the
Lansing district meeting. He is one of
the ablest merchandise speakers I have
ever heard and during the sixteen years
of my connection with the Michigan
Retail Dry Goods Association I have
heard quite a number of them.

The program for the district meet-
ings will be announced at the proper
time and we want our members to plan
to take advantage of these meetings.
In some respects more good can be
accomplished by these meetings than at
the annual convention.

Charles N. Hoag, of the J. R. Jones’
Sons & Co., of Kalamazoo, has been
appointed an internal revenue agent
with headquarters at Philadelphia. He
began his duties on May 6. We are
gratified to learn of Mr. Hoag’s ap-
pointment. He was the chairman o
our program committee at our recent
convention and has performed much
valuable service to the retailers’ inter-
est in Michigan. His temporary ad-
dress is c/o G. J. Wilson, Gimbel
building, Philadelphia. Elis many
friends wish him much success.

At a recent visit to Owosso we
were shown through Christian’s new
basement. improvements
have been made during the last few
months and the place is filled now with
a fine line of new merchandise. Inas-
much as the Christian restaurant is one
of the best places in Michigan to get

Extensive

a noon luncheon or dinner, it will pay
you to make Owosso a stopping place
sometime during the next few weeks.
We always are reminded of the won-
derful man who built up the company

   

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

and rejoice that the business has fallen
into capable hands.

One of Michigan’s best known busi-
ness men, banker, merchant, lumber-
man, proprietor of the Hicks’ dry
goods store of St. Johns’ passed away
a few days ago. Mr. Hicks recently
resigned as one of the officers of the
Federal Reserve Board. He lived an
honorable and useful life and will be
missed very much by his neighbors in
St. Johns and hosts of friends through-
out Michigan.

Jason E. Hammond,,

Sec’y Mich. Retail Dry Goods Ass'n.

Further Overall Rise Expected

Additional advances of 25 cents per
dozen are expected to be forthcoming
on overalls this week as a result of the
half-cent a yard rise in denim prices a
few days ago. This rise will follow the
increase last week of 25 to 37% cents
per dozen put into effect by several
While not all of
the industry made this advance last

large manufacturers.

week, they will now be compelled to do
so by the higher denim price, it was
thought. Buyers were fairly well cov-
ered on overalls before the advance
was put through, so that little activity
is expected for the next few weeks.

—_>->_____
Well Worth Remembering
Several of the rules of Marcus Aure-
lius that are well worth remembering:
Love work.
Turn a deaf ear to slander.
Be considerate in correcting others.
Do not be taken up by trifles,
Do not resent plain speaking.
Meet offenders half-way.
Be thorough in thought.
Have an open mind,
Do your duty without grumbling.

SPECIAL DIE CUTTING AND MOUNTING

G R AN D

  

RAPIDS. MICHIGAN

 

Same Day Shippers

YEAKEY - SCRIPPS, Inc.

160 LOUIS STREET

WHOLESALE
LINOLEUM, CARPETS AND RUGS

Distributors of

ARMSTRONG’S LINOLEUM

Instant Service

GRAND RAPIDS, MICH.

 

2
%e

8

D> €) <D () <> () <> () <D () <D-() <> () <D-() <D-() <D-() <D- () (GD)

For PROMPT service and ECONOMY’S Sake

 

 

Against FIRE and WINDSTORM Hazards

 

320 HOUSEMAN BLDG.

3) << () DC) ED -() D:D (:) ED () GDC.

Insure with

The GRAND RAPIDS Merchants Mutual Fire Insurance Co.
Affiliated with
THE MICHIGAN RETAIL DRY GOODS ASSOCIATION

GRAND RAPIDS, MICH.

> (SED () ED 0) ED () ED () ED () GD - (DE

CSD (SD () SD () SD -() <D-() -<D-() <D-() <SD- () <SD- () SD (1) ED 0 D-(

 

 

:
i

iy
ly
a

HOTEL
DEPARTMENT

Claimed To Be the Longest Building in
the World

Los Angeles, May 4—James M. Kav-
anough, for the past two years man-
ager of Hotel Dennis, Benton Harbor,
has taken a one-year ease with a re-
newal option on the 128 room Hotel
Premier, in that city, from the trustees
and bondholders of the hotel company.
He will be assisted in the management
of same by George C. Bridgman, who
has been in charge thereof since 1931.
The Premier was operated by A. N.
Michaelson, a prominent member of
the Michigan Hotel Association, for
twenty years. Mr. Michaelson now
operates Hotel Janis, at South Haven.

 

 

Leon Mandell has been appointed
manager of Hotel Olympia, Mt. Clem-
ens, for the coming season. He will
be assisted by Mrs. Rebecca Elkin and
other members of that family. Max
Elkin managed the property for many
years.

 

J. H. Pichler, resident manager of
Detroit Statler, has been appointed a
member of the civic “Clean-up, Fix-up,
Paint-up” campaign which was inaug-
urated in that city the present week.

 

Paul Simon, of Horwath & Horwath,
hotel accountants, just recovering from
a very serious illness, was present at
the Michigan short hotel course ses-
sions, at Lansing, recently. Paul, who
has been a regular attendant at the
meetings of the Michigan Hotel Asso-
ciation for a great many years, enjoys
a marvelous acquaintance among the
craft in that state, all of whom will be
glad to learn of his assured recovery.

 

My hotel paper informs me _ that
Reno G. Hoag, operator of Hotel La-
fayette, Marietta, Ohio, has returned
from a winter sojourn in Florida,
where he visited all the principal cities
and resorts. No one indvidual is bet-
ter known among the Michigan frater-
nity, He was engaged in hotel opera-
tion in the Wolverine state for many
years and is still “going strong.”

 

The civic authorities of Mt. Clem-
ens have asked the hotel operators of
that city to make a determined effort
to bring their properties up to date
and to advertise the health advantages
of that city more effectively. They
maintain that while there is no particu-
lar necessity for more hotels there is
reason why older structures should be
modernized, which seems a reasonable
suggestion, and ought to be acceptable
to the operators.

 

A Los Angeles hotel man has in-
vented a noise detecting device for
hotels. The occupants of adjoining
rooms usually serve that purpose very
well in most hotels.

 

Modification of Michigan liquor laws
to permit 2 a.m, closing on Sunday as
well as week-days, is being agitated in
Detroit, the claim being made that it
prevents lucrative business which
would otherwise be forthcoming on
Saturday nights. The Michigan Hotel
Association is sponsoring the move.

 

Out here it is rumored that genial
Frank Duggan, who was associated
with Detroit Statler in an executive
way for some tme, and afterwards be-
came president and general manager
of -Hotel McAlpin, New York, retiring
from that position to re-enter the legal
field in this city some time ago, has in
mind to get back into the hotel game.
I hope so. Frank would be a success
in any walk of life, but he could broad-
cast more joy in the hotel field than
any other, and he certainly will be
welcomed ‘pack thereto.

MICHIGAN TRADESMAN

Edward F. Scholz, the new manager
of Hotel Northland, Marquette, has
opened the Michigan room, a private
dining room seating forty persons,
which adjoins the cocktail bar opened
some time ago. It is attractively dec-
orated and is already popular,

The Michigan Hotel Association has
just issued a folder bearing the cap-
tion, “Vacation in Michigan. Stop at
recognized hotels,” which lists 186
member hotels, in various cities
throughout the state. It is a worthy
campaign, and it brings to mind the
fact that at a recent hotel meeting held
here, one of the speakers stressed sev-
eral points well worth careful consid-
eration on the part of tourists, For
instance he said: “The increased use
by the American people of the tourist
camp, tourist house, and motor court
is due in part to certain apparent ad-
vantages possessed by these institu-
tions over the convention hotel, They
are sometimes more convenient, they
are more informal, and they appear less
expensive. But their very informality
leads to dangers. Typically, in the
tourist camp, no city government as-
sures the guest of pure drinking water,
sanitary sewage disposal or properly
inspected food. No fireproof walls or
sturdy fire escapes protect him from
loss of life by fire; no public or hotel
police protects him against possible
evil designs of his neighbor. Society
has reason for concern over the way-
side stopping places. To the extent
that they meet a real need whole-
somely, they are socially desirable, but
to the extent that they are harboring
places for crime and immorality they
are danger spots, and to the extent that
they shirk, by evasion of proper taxa-
tion, responsibility for the financial
support of the community, they require
careful investigation.”

 

Edgar C. Schill, formerly connected
with the managerial department of the
Book-Cadillac, Detroit, has associated
himself with the Bath Hotel Co., Bath,
N. Y., and will henceforth be inter-
ested in the management of same.

 

J. B. Frawley, general manager of
the Book-Cadillac, has decided that he
will no longer isolate the lambs from the
goats, so henceforth the irrigation de-
partment will be open to the ladies dur-
ing the afternoon and subsequent din-
ner hour.

 

According to the recentest returns
such of the Hotel Greeters organiza-
tion from the East as visit Los Ange-
les during the convention next month,
will be royally entertained on the way
out, They will embark on a special ex-
cursion train at Chicago, and will make
stops at Omaha, Denver and Salt Lake
City. At these points they will be giv-
en a day of sight-seeing in each in-
stance, as well as varied other enter-
tainments. I will have something to
offer from official sources next week.

 

Glad-handing is an important ele-
ment in conducting a hotel, but there
is such a thing as carrying it too far.
Hand- shaking grows cold after a while
unless it is coupled with a service
which is inviting,

 

Now the California hoteliers, already
protected to a certain extent by a law
which outlaws canines unless annexed
to a leash, want more teeth put into
the act so they may politely say they
“would be glad to accommodate,” etc,
“but there is the law, you know.” The
canine in California, as it is, certainly
“leads a dog’s life.” He may be dec-
orated with a license tag, but the big,
bad policeman sends him to the slaugh-
ter house if he appears in public with-
out a leash, and a dozen strings would
not protect him if his owner perchance
took him for a stroll in a public park.

 

The longest building in the world, so
claimed, is the Los Angeles Union

Terminal Building, which is 1,110 feet
in length, covering three city blocks.
It has a right to be the longest for it
is the throbbing heart of the world’s
greatest produce market, and when one
arises at an early hour to go down
and see it at the height of its activiy,
he has certainly got something to talk
about. It is the only market anywhere
to which an average of 3,000 truck
loads of fresh fruit and vegetables are
brought every day in the week, except
Saturday, for distribution far and wide.
According to the superintendent, fresh
lettuce is distributed from this market
every business day of the year, and the
sanie can be said of garden peas and
other vegetables; also fruits, strawber-
ries, noticeably and the citrus products.
So unrivaled is the productive area,
covering Southern California, and
reaching along the west coast of Mexi-
co, Hawaiian Islands, and even South
America makes its considerable con-
tribution, It is claimed that in this
market are over thirty divisions where
only peas, string beans and asparagus
are handled. This market is whole-
sale only and open to anyone. Any
farmer may drive his truck into it and
secure stall room for an insignificant
sum, backing his truck into the allot-
ted space and selling at wholesale only,
from its rear end. These farmers begin
driving in at about 8 p.m.—men of all
nationalities, speaking numerous
tongues—and women, too, in many in-
stances. There are over 400 ‘regulars”
who take the same places night after
night, and a traffic cop directs the
more transient ones. First come the
long-distance truckers, who almost hide
their huge vans with a wealth of vege-
tables of all colors, many of them com-

 

Hotel and Restaurant Equipment
Glassware, China, Silverware

H. LEONARD & SONS
38-44 Fulton St., W.
GRAND RAPIDS - MICHIGAN

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

W. H. LILLARD, Manager

 

 

“
%

THE ROWE

GRAND RAPIDS
The Most Popular Hotel
in Western Michigan

300 ROOMS — SHOWERS
SERVIDOR

Direction of American Hotels Corp.
J. Leslie Kincaid, President

 

MIORTON

400 ROOMS EACH
WITH BATH

$1.50 up

Grand Rapids’ Friendly Hotel
Phil Jordan, Manager

 

 

 

May 8, 1935

 

 

Store, Office and Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N.W. Phone 8-6027

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.

Modern Rates Reasonable
Rooms Now Well Heated
WILL F. JENKINS, Owner and Operator
“Back on the Job’’

 

CODY HOTEL

GRAND RAPIDS

RATES—$1 up without bath,
$2.00 up with bath.

CAFETERIA IN CONNECTION

 

ALL GOOD ROADS LEAD TO
IONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mangaer

 

New Hotel Ellhott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon ote Michigan

 

 

 

 

An Entire City
Block of

Hospitality

Have You Seen Our New

®@ Cocktail lounge — Popular
afternoon and evening rendez-
vous,

@ “Pub,” our famoys Tony at
the service bar. Delicious 60c
lunches and $1 dinners.

‘Dantlin

GRAND RAPIDS
750 ROOMS $2 UP

 

 

 

 

 

 

 

 

 

 

 

May: 8, 1935

ing from a section 200 miles distant.
These are followed by the local grow-
ers, the traffic being handled with
clock-like exactness. But the real show
begins at 4 a. m. when the buyers ap-
proach from the nearest towns, fol-
lowed by the local and suburban gro-
cers who absolutely fill the huge mar-
ket to its capacity, These are followed
by the peddlers and hucksters, with
double-decked wagons, and, at last,
come the cheaper retailers, driving
queer vehicles of every description, to
pick up the “job lots” from the mar-
ket’s enormous remnant counters, For
everything must be sold, everyone must
clear out by noon, so that the whole
21 acres may be cleaned up for the
night following. Every day many tons

of good food are thrown away in the .

market. To illustrate: Los Angeles
eats more bananas than any other city,
though it ranks below New Orleans as
an exporter of this particular fruit. But
bananas which are ripe when they
reach the brokers are ruthlessly cut
from the stalks—to the great joy of
hundreds of women and children who
daily go through the market, picking
out of the huge trash cans large quan-
tities of food to carry home. Many
bring childrens’ carts and even baby
buggies to transport their gleanings,
and when one really sees how much
good food is discarded, it is hard to
understand how anyone could really
go hungry, I saw fruits discarded
whcih had only begun to “spot.” It
certainly is a marvelous experience, if
one will only set the alarm to “alarm”
at 3 a.m. You say “ugh,” but you are
missing something just the same if you
are unwilling to make the sacrifice.

 

Seems funny, but the fact remains
well established that most of the Chi-
rfese restaurants in this city are owned,
operated and largely patronized by
Japanese, only the cooks and waiters
being Chinamen. The.manager of one
I occasionally patronize, down in the
Plaza district, tells me that he and his
cashier are Japanese and the most of
the patrons are Americans.

 

Arkansas, with no great reputation
for communal enterprise or construc-
tive statesmanship, has set an example
in economy that other states might
well follow, but for manifest reasons,
will ignore. Acting under the initia-
tive of her governor, all state employes
are accepting a 10 per cent. reduction
in their salaries. It is proposed to ask
municipal officers to do the same, but
due to circumstances familiar to all who
have watched the operation of city
governments, the latter are not likely to
participate in this economy. It is aston-
ishing how willing a political “incum-
bent” is to spend the public funds for
relief purposes. His hear bleeds for
those whose income has been curtailed
or obliterated. His voice can be heard
over the radio in prayerful appeal for
economy, for sacrifice, for denial—all
on the part of the -other fellow, but
when it is suggested that he contribute
even a tithe of his services, he is
strangely deaf and dumb. No amount
of:compassion or sympathy for his fel-
low man will budge him from the pub-
lic trough, But in this they are not
unlike some of our greater public men,
who worry about their unfortunate
brethren to the extent of talking about
it, and never acting, who can individ-
ualize? Frank S. Verbeck.

—_—_2+>___

The most valuable item on the bal-
ance sheet of America has been, and if
nurtured. will continue to be indefi-
ntely, I predict, the things we do not
know. Any paralysis of that God-given
trait of inquisitiveness, that heretofore
irrepressible urge to explore, whether
it be the land or the sea, the atoms or
the stars, will, to my mind, sound the

death knell of human advance, not only. ©

materally, but intellectually, too.—
Owen D, Young. :

MICHIGAN

May Is National Sausage Month

During the remaining weeks in May
the National Organization of Sausage
Manufacturers, a division of the Insti-
tute of American Meat Packers, is
sponsoring a “Get Acquainted With
Sausage And Ready-to-Serve Meats”
campaign. This is a Nation-wide effort
to increase the interest of people who
already know about sausage and ready-
to-serve meats and to create such an
interest among those who do not now
purchase them.

A feature of the campaign is the
pledge which its participating manu-
facturers have made to sell only high
quality sausage and_ ready-to-serve
meats to the dezlers entering the cam-
paign.

In the effort to draw the attention of
the public to sausage, the National
Organization of Sausage Manufactur-
ers, with the assistance of the Depart-
ment of Public Relations and Trade of
the Institute, has prepared window dis-
plays, window streamers, counter cards,
a recipe book on sausage and ready-to-
serve meats, a recipe folder on frank-
furters and a sales manual for retail-
ers. The window display material is
among the most attractive sausage ad-
vertising ever produced. A large cen-
ter window display shows an outdoor
scene, with paintings around the edge
illustrating the various summer sports.
The caption at the top of the display

invites customers to get acquainted

with sausage and ready-to-serve meats,
and adds that there is a kind for every
occasion. The center panel is designed
to stay in the retailer’s window for
the four weeks of the campaign.

In the first week, which began May
6, the large display was flanked with
two smaller displays, one illustrating
frankfurters and: potato salad, and the
other showing pork sausage and fried
apples. An alternate or additional first-
week display shows dry sausage—Cer-
velat, Salami and Thuringer.

In the second week, beginning May
13, the center panel will again be
flanked by two side panels—one show-
ing liver sausage and bologna used in
sandwiches, and the other comprising a
beautiful display” of appetizers made
with various kinds of sausage.

During the third week, the smaller
display will show a novel use for
cooked ham, and a cold plate contain-
ing a wide assortment of sausages and
ready-to-serve meats.

In the final week, beginning May 27,
the side display will include a poster
showing loaf products, and a repeat
display on frankfurters.

In addition to the foregoing window
displays, which are lithographed in ten
colors, there is a large window stream-
er to call attention to the fact that May
is national sausage month and to in-
vite consumers to try sausage. Also
two window posters announce the new
recipe book on sausage which has
been prepared by the National Or-
ganization of Sausage Manufacturers
as one of the highlights of the cam-
paign.

The recipe book includes more than
90 new and attractive recipes and men-

-us. They call for more than thirty dif-

ferent kinds of sausages and ready-to-
serve meats, and contain directions and

TRADESMAN

suggestions for the use of sausage
dishes in every meal and for every
occasion.

The frankfurter leaflet, which was
distributed by dealers during the first
week of the campaign and perhaps will
be in the final week also, is printed in
four colors, and suggests several new
uses of frankfurters.

The dealer aids mentioned in this
article are being supplemented by a
nation-wide effort on the part of the
National Organization of Sausage
Manufacturers to focus the attention
of the public on sausage and ready-to-
serve meats in May through other
groups also, Restaurants, hotels, rail-
road dining car services and similar
groups are being asked to feature
sausage and ready-to-serve meats in
their menus, Food advertisers on the
radio are being asked to co-operate.
Newspaper stories and advertising lay-
outs featuring sausage and ready-to-
serve meats have been distributed
widely. Talks on sausage will be made
before women’s clubs, home econo-
mists, schools, etc.

For the first time, a thoroughgoing
National effort is being made to in-
crease consumer preference for qual-
ity sausages and ready-to-serve meats.

For retail meat dealers, the campaign
is both an opportunity and a challenge.
Dealers who co-operate in it should be
able to show a gain in both sales and
profits. However, the value of the
campaign to individual dealers is like-
ly to be governed by the amount of
effort which dealers make to their
customers about sausage and ready-to-
serve meats. The dealer who gears his
organization to take advantage of this
nation-wide drive should find himself
well repaid for his efforts.

The campaign material has been of-
fered to all sausage manufacturers and
packers. Retailers can learn more
about the campaign by asking the
salesmen who call on them, by writing
to the National Association of Retail
Meat Dealers, or by addressing the
National Organization of Sausage
Manufacturers, 59 East Van Buren
street, Chicago.

—_+<-.—____
Mark-Up Extended for Cigarettes
The NRA has extended until June

16 the emergency order establishing
minimum mark-ups in the sale of ciga-
rettes at wholesale, but at the same
time amended rates to give to the sub-
jobbers a larger markin.

Minimum mark-ups were established
under both wholesale and retail tobacco
trade codes on July 12, 1934. Some
amendments to the code for the retail
tobacco trades established the provi-
sions of the emergency order on a per-
manent basis. Similar amendments to
the code for the wholesale trade are
under consideration.

The order announced to-day fixes the
following minimum mark-ups in sales
of cigarettes:

Sales by jobbers to retailers, 3.1 per
cent,

Sales by jobbers to sub-jobbers, 1
per cent.

Sales by sub-jobbers to retailers, 2.1
per cent.

These mark-ups must be added to
the net purchase price, less all trade

17

and cash discounts, in each case. The
former minimum in sales to sub-jobbers
was 1.5 percent., and in sales by sub-
jobbers to retailers 1.6 per cent.

The President has approved a sup-
plementary code for the heavy con-
struction and railroad contractors, a
sub-division of the general contractors’
division. of the construction industry. It
carries the general wages and hours
provision of the master construction
code, As defined, the industry includes
the work of a general contractor doing
some forty-two specified types of con-
struction projects and operations and
excludes only building construction,
highway construction and projects con-
structed principally by means of ma-
rine plant.

The National Industrial Recovery
Board has extended the limestone in-
dustry’s allowable cost formula to June
16, and called a public hearng for May
20.0on a proposal to replace the for-
mula with an open-price filing system.

The NIRB approved an application
from the Farm Equipment Industry
Code Authority to extend the indus-
try’s code from May 1 to June 16.

The NIRB approved a supplemen-
tary code for the sponge preparing and
wholesaling industry, a division of the
fishery industry, effective May 6.

A public hearing on a proposed open
price filling system for the mahogany
subdivision of the lumber and timber
products industry’s hardwood division
was set for May 17 in Washington.
An amendment, proposed by the Lum-
ber Code Authority and the subdivi-
sion, would provide four filing classifi-
cations: Initial price, initial change, im-
mediate competitive change and de-
layed competitive change.

The Code Authority for the rayon
and silk dyeing and printing industry
seeks approval of budgets for January
1 to June 16, and for June 17 to Dec.
31. The amount for the first period is
$35,643.07, and for the second $32,-
329.65.

The Code Authority for the foundry
supply industry asks approval of a
$3,500 budget for March 1, 1935, to
Feb, 28, 1936,

A second extension of expired bud-
gets and bases of contribution for the
crushed stone, sand and gravel and
slag industries has been approved con-
ditionally by the NIRB for the period
April 1 to June 16. The extended bud-
gets total $164,929.18.

——_»+ + ___
Fabric Glove Trade Active

Business in fabric gloves has been
notably good. While the volume of
retail sales in the pre-Easter period was
not quite up to expectations, turnover
since that time has ‘been brisk and re-
orders have come through in good vol-
ume to round out retail stocks. Both
mesh and novelty types have sold well,
with blues retaining their position as
the outstanding colors sought. Whites
for Summer wear are gaining and are
expected to be a big*factor in later
season selling in line with the strong
vogue for white that is anticipated.

Silverware is kept from tarnishing,
it is said, by a new compound which
absorbs tarnish-producing gases, An
open jarful is placed in the silver cabi-
net, lasts several months.

 

'

DRUGS

Michigan Board of Pharmacy:
President—M. N. Henry, Lowell.
Vice-President — Norman A. Weess,

Evart.

Other members of the Board—Frank T.
Gillespie, St. Joseph; Victor C. Piaskow-
ski, Detroit; Earl] Durham, Corunna.

Director—E, J. Parr, Lansing.

Examination Sessions — Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Fe
Institute, Big Rapids.

 

Michigan State Pharmaceutical
Association.

President—J. E. Mahar, Pontiac.

Ex-President—Duncan Weaver, Fenn-
ville,

First Vice-President—Ben Peck, Kala-
mazoo,

Second Vice-President—Joseph Maltas,
Sault Ste. Marie.

Treasurer—Henry Hadley, Benton Har-
oor,

Secretary—Clare F. Allan, Wyandotte.

Executive Committee—M. N. Henry
(chairman), Lowell; Benjamin S. Peck,
Kalamazoo; A. A. Sprague, Ithaca; Leo
J. Lacroix, Detroit; James W. Lyons,
Detroit; Ray Jenson, Grand Rapids; Dun-
can Weaver, Fennville.

 

Eighty Druggists Meet in Traverse
City

Frankfort, May 6—A meeting of the
Northwestern Druggists Association
was held Friday evening, May 3, at
the Park Place Hotel, Traverse City.
Eighty druggists with their wives were
in attendance. After a fine fish ban-
quet a program consisting of a xylo-
phone solo by Patricia Kephart, a vocal
solo by June Garland, reading by Mrs.
R. Howard and a vocal solo by F.,
Ashley were much enjoyed.

After the program the ladies were
invited to attend the show at the Lyric
theater as guests of the Hazeltine &
Perkins Drug Co., of Grand Rapids.

Duncan and James McMillan, dis-
trict representatives of the Western
Company, gave a motion picture talkie
on the modernization of a drug store,
which was very interesting and en-
lightening.

J. Maltas, Vice-President of the Mich-
igan State Pharmaceutical Association,
gave a talk on Professional Pharmacy.

Norman Weiss, of Evart, member
of the State Board of Pharmacy gave
a short talk on legislation.

Robert Trunk, of McKesson, Far-
rand & Williams, of Detroit gave a
real pep talk on present business con-
ditions and things to look forward to in
the future.

Due to a late blizzard and bad driv-
ing conditions, Parr, Director
of Drugs and Drug Stores, and Lee
Wilson Hutchins, of the Hazeltine &
Perkins Drug Co., who started for the
meeting could not be with us. They
got as far as Leroy and then turned
back.

After a general discussion we ad-
journeyed, leaving the choosing of our
next meeting place with our president,
Albert Clement, of Traverse City.

Milford G. Porter, Sec’y.

——————
Timely Warning By Secretary
Allan

Wyandotte, May 4 — The Fi-
nance Committee of the United
States Senate on May 3 sent to
the Senate a resolution extending
the NRA to April 1, 1936. They
provide that all price fixing pro-
visions shall be removed from all
retail codes and that no code of
fair competition shall be applica-
ble to any person whose business
is wholly intrastate. I believe
small business men should write
or wire their senators and repre-
sentatives in Congress without de-
lay, demanding that this resolu-
tion be defeated and that the
present act be continued for two
more years in accordance with the

 

MICHIGAN TRADESMAN

original wishes of the President.

In these communications | be-
lieve the following points should
be brought out:

1. It would remove all advan-
tages in the codes to the small
man in distribution.

2. It would result in a wave of
price cutting which would bank-
rupt thousands of independent
merchants.

3. It would encourage the fur-
ther encroachment of chain store
distribution and hasten monopo-
listic tendencies already so ap-
parent in the field.

4. More and more during this
period is shown the need for
strong, active associations of mer-
chants. A few years ago every-
one could paddle his own canoe,
but to-day an organized army is
what is needed, with a general at
the head who can direct intelli-
gent action. We must map out a
safe and sane program for the fu-
ture and then all work together.

It is up to every druggist in
Michigan to attend the Grand
Rapids convention and help plan
such a program. This is the only
way we can improve conditions
for the small retailer.

Clare F. Allan,
Sec’y Michigan State
Pharmaceutical Ass'n.

~~.
Business Lobbies Harras Admin-
istration

The Administration is harassed
particularly by “‘lobbies,”’ a fact
attested to by President Roose-
velt himself in characterizing
“‘output’’ of the United States
Chamber of Commerce and sim-
ilar organizations as ‘“‘misrepre-
sentative’ of their membership.

In his fireside speech the Presi-
dent admonished Congress to ig-
nore the clamor of big business
and put through his program,
which includes the public utility
holding company bill. Its enact-
ment is in doubt because of the
organized pressure against it.
Even the Business Planning and
Advisory Council, now high in the
President's favor, is said to have
misgivings as to the desirability of
this legislation.

On the other hand, lobbies
backing two-year extension of
NIRA and opposing immediate
cash payment of the bonus or
other non-Administration meas-
ures, are differently viewed.

Comment here is that even
though both classes of lobbies are
motivated by self-interest, one is
obstructionist, the other patriotic,
depending upon the particular
legislation under consideration.

—— oo
President Still Ignores Opinions of
Business Men

The meetings of the labor and busi-
ness organizations at Washington last
week brought out more clearly the po-
sition of these groups with respect to
the New Deal. The U. S. Chamber of
Commerce criticized practically all
phases of present policies and asked
abandonment of many projects such as

the NRA, AAA, Government comp32ti-
tion, planned economy and drastic reg-
ulatory measures, on the basis that re-
moval of political uncertainty would
do much to open up the capital market
and give business confidence in the
future. The labor organization favored
the 30 hour week bill, extension of the
NRA and the Wagner trade dispute
bill.

Spokesmen for the administration
indicate that the President still ignores
opinions of business men. Congress
seems to be paying greater attention,
however, because of the necessity of a
large group in the Senate being re-
elected. The possibility that reform
regulation is holding back recovery is
likely the cause for Congress being
more conservative regarding reform
legislation and more inflationary than
the administration. Accordingly, it s
expected that some form of bonus bill
will be enacted before long and that
some reform measures will be stopped
while others amended. As an example,
it is expected the NRA will be extend-

May 8, 1935

ed only about a year and that it will be
trimmed so that those wanting codes
may have them. Jay H. Petter.

— +++

Whither

It seems surpassing strange
Our whims so multiply

That we would rearrange
A world’s economy

As though an oak would say
I long to be a pine

And June red clover pray
To pass a pumpkin vine.

It certainly is queer
No thing doth satisfy
But change; so year to year
Desires we gratify
With planes of greater speed;
The nights are times to play
No breakfast bell we need
For sleep subverts the day.

Ancestral constancy

No longer guides a man;
He looks for liberty

In some new deal or plan
Which promises to bring

By some peculiar quirk
The set up of a king

With fewer hours of work.

Hence everywhere we see
A scheming turn-about
Which shrivels industry—
Aye verily would doubt
Our fathers’ cogent creed
When they possessed the land::—
‘With morning sow thy seed,
Nor stay at eve thy hand.”
Charles A. Heath.

 

 

Parsons
Insecticides

“How time does fly—
its fly time again”

—Bulk or bottled.)

FLY-DI
trade)

TO-DOT (Cattle and Dairy Sprays)

 

FORMALDEHYDE U. S. P. 40%

TO-DOT (Super Household Fly Spray

(In bulk only to the Drug

Parsons Chemical Works

MANUFACTURING LABORATORIES

 

GRAND LEDGE, MICH,

 

 

 

 

 

 

SEASONABLE

ITEMS

SEED DISINFECTANTS

CERESAN DuBAY No. 738 SEMESAN BELL NU-GREEN

INSECTICIDES

PARIS GREEN LIMEandSULPHUR ARSENATE of LEAD §@

ARSENATE of CALCIUM

BORDEAUX MIXTURE

COPERCARB OXO BORDEAUX

SPONGES
PICNIC SUPPLIES

BATHIN . CAPS

PAINTS ENAMELS LACQUERS VARNISHES OILS
TURPENTINE MOTH DESTROYER
RUBBER BALLS BASE BALLS MARBLES

GOLF SUPPLIES

ANT ROACH

LICE

BEDBUG
FLEE

CHAMOIS SKINS
WAXES

PAINT BRUSHES—VARNISH BRUSHES

BATHING SUITS and SHOE
ODA FOUNTAINS and SUPPLIES ‘

CAMERAS and FILMS
and INDOOR BALLS and CLUBS

RAT
TICK KILLERS, ETC,

Our prices are right and stock complete.

HAZELTINE & PERKINS DRUG CO. 3

POLISHES §
CLEANERS

PLAY GROUND

MICE MOSQUITO

; Grand Rapids, Mich.

 

 

 

 

 

 

 

 

May 8, 1935

MICHIGAN TRADESMAN

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

 

 

 
 

 

ACID
Acetic, No, 8, Ib.----------.. oe @ 10
Boric, ES or Xtal., 1b O%@ 20
Carbolie, Xtal, ee 6 @ 43
Gicic Ibo 22 @ &
Muriatic, Com’l., bos 10
Nitric, 1b 16
Oxalic, Ib. 6
Sulphuric, 10
Tartaric, Ib. 40
ALCOHOL
Denatured, No. 5, gal,..---- 38 @ 50
Wood, gel, 2 oe GOO
ALUM-POTASH, USP
jump) ib, oe 06 @ 15
Powd:. or Gra., ib. 0O5%@ 16
AMMONIA
oncentrated, Ib. -..-- —_. 8 @ 8
f-) 1p. oe —-- 8%@ 18
Ib, foe | Ore. 6 66
Carbonate, ar oe a8 @ 88
Muriate, Lp., 1b...-.-—. 18 @ 20
Muriate, Gra., ih oe «(18
Muriate, Po., Me —_ = @& &
ARSENIC
Pound) 2 —. OF @ 2
BALSAMS
Conaina, ib. 60 @1 20
Bir, Cana. Ibo -~200 @ 2 40
Kir, Oreg; thi 50 @ 1 00
Peru, ib, 222 200 ee 60
Tolu, ib. 2 1 oe et £0
BARKS
Cassia
Ordinary, Ib. _.--_.-.--- oe &
Ordinary, Po., lb... 20 @ 30
Saigon Ib, [2 eo #0
Saigon,-Po., Ib...--..—__ 50 @ 60
40 @ 45
38 @ 45
33 @ 46
2 @ 30
35 @ 40
Cubeb, Ib. @
Cu . FO g 80
Juniper, Ib. 10 ~»
BLUE VITRIOL
Pound 2) ee 8 eS
BORAX
P’d or Xtal, Ib...--._.- 6 @ 18
BRIMSTONE
Pound . i 64 @ 10
CAMPHOR
Pound 222000. ieee 72 @ 8
CANTHARIDES
Russian, Powd, -..------—- @ 4 50
Chinese; Powd. -.___ @ 200
CHALK
Crayons
White, dozen ~.---. ae @ 3 60
Dustless, dozen ------- @ 6 00
French Powder, Coml., Ib... 03%@ 10
Precipitated, Ib. ..-.-.---- 26@ «16
Prepared, 1p. 2) 6 is g 16
White, lump, 2. eo 08 10
CAPSICUM
Rods. ib 68 g 70
Powder, ib. ~_--..- ee | SS %
CLOVES
Whole, ih, 20 30 @ 40
Powdered, lb. ~.------------ 35 @ 45
COCAINE
Ones 13 75@15 40
COPPERAS
Xtal, bs o3%@ 10
Powdered, lb. ~----------—- oa @ 16
CREAM TARTAR
Pound 2:2 3 25 38
CUTTLEBONE
Pound .__.___.___ ___._.._._ 40 60
DEXTRINE
Yellow Corn, Ib.------------ 06%@ 15
White Corn, !b.------- —.. 07: @- 15
EXTRACT
Yellow Lab.,
sci 2 Wolpe Ueenel nepiin 95 @165
Paine Pa Wb 60 @

 

FLOWER
Arnica) lb; 20a. _—.. - €@ &
Chamomile
German, Ib. -...--. sock 60) .@. 10
ancip. @1 40
Saffron
American; Ib, ..--- = @_
Spanish, ozs, -----..-.. @1 2
FORMALDEHYDE, BULK
Pound, 220 ——w——. 08 @ 2
FULLER’S EARTH
Powder, lb. ..-....... (OS 10
GELATIN
Pound oe CG CGS
GLUE
Brok., Bro., Ib.---—. — @ 30
Gro’d, Dark, lb..-------- 16 @ 25
Whi. Flake, Ib.---.-----. 27%@ 36
White G’d., 2 @

Db
White AXX light, ‘b.-
Ribbon 222 ee
GLYCERINE
ro

19

GUM
Aloes, Barbadoes,
so called, lb. “gourds... <

Arabic, sorts, Tb. ..- 17
Arabic, Gran., Ib, _
Arabic, P’d, Ib, ~~.
Asafoetida, lb. ..
aoa i Po., 1b.
Gi

47

   

Shellac,
Ground Ib
Shellac, white <bone dr’d) Ib.
Tragacanth
ING. J. bbisic.0 os BG
No. 2 dbs. oe 1 50
Pow, 1b. 22 T 00

42
45

Pound .__.._ — eeleeeee, 26

HOPS
%s Loose, Pressed, 1b..---.

HYDROGEN PEROXIDE
Pound, gross ...---.----—--27 00
% Ib., gTO8s ..------------~=l7 00
% Ib., gross ----------..--11 00

INDIGO

oon-e. eomeeonese

Madras, 1b. 2 00

INSECT POWDER

eee ween eee wenece

Pure, Ib. 31

LEAD ACETATE

Mal ib

Powd. and Gran... ....-

YY
2

LICORICE

Extracts, sticks, per box..
Lozenges, Ib, ~---~---------
Wafers, (248) box..

1 60
40

LEAVES

Buehu, Ib., short__________.
Buchu, Ib., ONG. -- ewww

Sage, bulk, ib, -
Sage, loose pressed, “Ks, Tb.
Sage, Ouncés -....----- ——
Sage, P’d and Grd._.-.---..
Senna

Alexan bo

Tinnevella, ib. ----—.-

Powd., 1D. ----.---nece-=
Uva Ursio ib:
Uva Ursi, P’d.,

BRE
2gge@ eQaesesd

LIME

Chloride, med., dz.
Chloride, large, dz.-----—-

LYCOPODIUM

Pound) {eis eee 50

MAGNESIA

Carp., 48, Id._...._._____._.
Carb., 18, lb...-----—-----
Carh. Powd., Ib
Oxide, Hoa, tb.
Oxide, light, 1b..-----------

16

MENTHOL
Pound 22220. a ee 4 93

MERCURY
PoOuUNG: oie 2 eee eS be

   

QOH FOOOHOHOOHHHOLOOOEHSOH

©
~
6

68

e698
= 8
sss

e989

60

®

30

29969

16

©

5 24

@ 20

 

MORPHINE
Ounces ..._.. AOU Ra ae ell @12 75
Sa @14 40
MUSTARD
Bulk, Powd.
Select. 1b, =.= 4& @ 60
So | bh. 17 @
NAPHTHALINE
Bails, ib. @- 15
%@ 15
@ 40
@ 60
NUX VOMICA
Pound ............. @ 2%
Powdered, lb, .------------- 16 @ 2
OIL ESSENTIAL
Almond

Bie; true, Of8, ........
Bit., art., 028, ..-.----
Sweet, true, lb.
Sweet, art., lbs

  
 
 
 

Tansy ib. Jo) 7S = ss. & 6G
Thyme, Red, Ib..._--.-..- 1 75
Thyme, Whi, Ib... 2 00
Wintergreen

Heat, true, Ib... _______- 5 60
Birch; Ibe ee 4 “
Re cr een

3 60
5 50

wwe men nee ewe

Wormseed, Ib.
Wormwood, Ib.

@ 50
@ 30
@ 200
@ 1 20
Amber, crude, Ib.. —~—- 711 @1 40
Amber, reot,, 1b... - 130 @ 2 00
Anise, 1), 110 @1 60
Bay ibe ois £00 @ é 25
Bergamot, Ib,  ~_--_-----. 275 @ 3 00
Wajeput, Ib) 2 GO @ S08
Caraway s’d, lb... 3 50 @ 4 00
Cassia, USP, Ib._.___.____._..._ 215 @ 2 60
Cedar Leat, lb.-..--—--—. 170 @ 3 20
Cedar Leaf, Coml., lb...... 1 00 @ 1 25
Citronella. Woo) 2) 8 @ 1 2
Gloves: 1b: 2 185 @ 2 2
Croton, lbs, .-.-..---------- 400 @ 4 66
Gubeb, Ib: 222-2 ween '§ H @ 4 80
srigeron, lb, .-------------- 270 @ 3 36
Kucalytus, Jb, ....--..--- 85 @ 1 20
Kennel 2 - 325 @ 2 60
Hemlock, Pu., lb. --------- 170 @2 20
Hemlock Com., Ib.---_---.1 00 @ 1 3
Juniper Ber., lb.-.---------- 3 00 @ 3 20
Junip’r W’d, lb. -.-....--. 1 © @1 75
Lav, Blow, 1b:-5 6 00 @ 6 40
Lav. Gard., 1b.......---.--. 1 25 @ 1 50
Lemon, Ib. 215 @ 2 60
Mustard, true, 0zS....-—-- @1 2
Mustard, art.. 0ZS. ...---—-- @ 36
Orange, Sw., lb...-------—. 3 00 @ 8 25
Uriganum, art., (a 100 @1 20
Pennyroyal, Ib. ~——------- 275 @ 3 20
Peppermint, lb. ~-----...- 475 @ 5 30
se, Gr Jo). fe @ 3 bu
Rose, Geran., 0ZS..---...-- @100
Rosemary Flowers, Ib.....-- 100 @1 50
Sandalwood
HE ib. 2 ----- 800 @ 8 60
Wee ib ee -450 @ 4%
Sassafras
True. Ih. 2 190 @32 40
Syn jo 2 ie et 40
Spearmint, eee 350 @ 4 00
@ 4 00
@240
@ 2 60
@ 6 00
gig
@ 4 0
@ 6 00

OILS HEAVY

  
 

  

Castor, gal) cou 145 @ 160
Cocoanut, Ib, a. «682K. 36
Cod Liver, Norw gal. 120 @ 1 60
Cot. Seed. gal. ___-_____-__ 120 @1 30
Td, ex., ee RSS @ 1 6
Lard, No. 1, gal..___...1. 1256 @1 40
Linseed, raw, gal.___--__._- 78 @ 93
Linseed, boil., gal, -------. 81 @_ 9%
Neatsfoot, extra, gal... 80 @ i 00
Olive
Malaga, gal. ...--.-.. 200 @ 2 50
Pure, gal. ...--__.-----. 300 @ 5 60
Sperm, gal. -.---.--~------- 12 g 1 60
Tanner, | gal: 22-2 ey 90
ee ee 50 @ 66
Whale, gal. Sc eee aay @ 2 00
Gum, 645 1 20
Powder, ozs. 1 30
Gran., oZS, ... 1 30
Pound 06%@ 16
PEPPER
Black, gerd. Ibi--- 25 g 35
Red. gerd, tb.2 45 55
White, grd., lb.__----..-_- 4 @ 55
PITCH BURGUNDY
Pound 22. 20 e346
PETROLATUM
Amber, Plain, Ib... 12 @ l1
Amber, Carb., Ib..-.---..-. 4@ 19
Cream Whi.,, 1b.- ao hte a
Lily White, Ib._ - 20 @
Snow White, Ib.---. _. = @ 2
PLASTER PARIS DENTAL
Barrels 22250 @5& 7%
Mesgiips oo 03%@ 8
POTASSA
Caustic, st’ks, lb._--.._._- 69 @1 04
tiquer, 1b. eo #

POTASSIUM
Bicarbonate, Ib.
Acetate, lb.
Bichromate, lb.
Bromide, Ib.
Carbonate, Ib.
Chlorate
Xtal., lb.
Powd., 1b
Gran., lb.
Iodide, Ib.
Permanganate,
Prussiate

 

  

 

Red, Ib.
Yellow, lb.

Sees CHIPS

Pound 222) en

Powd., 1D. eae
QUININE

& OZ Cans, Ox8........ ccc
ROSIN
Pound ......... eee
ROOT

Aconite, Powd.,
POAC ee ee
Alkanet, Powd., lb..........
Belladonna, Powd., lb...
Blood, Powd., 1b...-.-...—-
Burdock, Powd., jb..........
Calamus, Bleached, Split and
Peeled. Ib. -2--2
Calamus, Ordinary, lb..4..-
Calamus, Powd.,
Elecampane, Ib. ..2.......-
Gentian, Powd., Ib...
Ginger, African, Powd., lb.
Ginger, Jamaica, Limed, Ib.
Ginger, Jamaica, Powd., ib.
Goldenseal, Powd., lb._.----
Hellebore, White, ‘Powd., lb.
indian Turnip, Powd,, tb...
Ipecac, Powd.,
Licorice, jo a ee A
luicorice, Powd.,
Mandrake, Powd 1b2
Marshmallow, Cut., i...
Marshmallow, Powd., ih...
Orris, lb. eee
QOrris: Powd: ,:Ibio oe
Orris, Fingers, lb..
Pink, Pow
Poke, Powd.,
Rhubarb, ik
Rhubarb, Powd., |
Sarsaparilla (Honduras, cut) 1
Sarsaparilla, Med., Cut, Ib.
Squills, Powd., lb...........
Tumeric, Powd., 1b....---.
Valerian, Powd., ib........

Ib...-------

ficeeee eee

|

ee

  

Epsom, Ib,
Glaubers
Lump, Ib.

Rochelle,
Soda, lb.

Anise, lb.

Canary, Recleaned, |b...-...
Cardamon, Bleached, Ib...
Caraway, "Dutch, ibs
Celery, Ib.

Colchicum, Powd,, Ib......
Coriander, lb.

enenee= wee

 

Hemp, Recleaned, ih.
Lobelia, Powd., ibe
Muatard, Black, ib...
Mustard, White, Ib.--_. —
Poppy, Blue, 1lb..._._. a
Quince: In 1

Rape, Wb. 2.2 one
Sabadilla, Powd.,

Sunfiower, Ib. ...
Worm. Levant. Ip
Worm, Levant, Powd.._._

SOAP
ag Conti, White

 

Ash oe
Bicarbonate,
Caustic, Co’l.,
Hyposuiphite, i
Phosphate, Ib,
Sulphite
tah ho ee
Dry, *Powd,, he
Silicate, Sol., gal Fee ctner ce

SULPHUR

Light, 1b.

SYRUP
Rock Candy, Gals......___.

: TAR
72 Pints, dozen
Pints, dozen... 22 | eee
Quarts, dozen -_._.__.__.

TURPENTINE

Gallons

 
 
  

 

19

30 $ 35
69 1 04
16 @ 2%
64 @ 84
48 @ 12
2» @ 29
19 @ 27
32 @ 40
8 @214
30 @ 50
90 @ 100
50 @ 60
@ 30
3 @
@ 7
% @ 16
@ #
3 @ 40
@ 60
@
3 @ 4
@ 6
@
@
@ 60
25 @ 30
17%@ 30
146 @ 2
38 @ 655
30 @ 40
00 @22
2 @ 30
@_ 60
00 @3 60
35 @ 40
15 @ 2
@ 4
@ 659
@ 60
@ 3
0 @ 4
@1%
@ 325
@ 30
@ 70
@
20 @1 20
@ 50
42 @ 80
16 @ 2%
@ 60
03%@ 10
03 @ 10
03%@ 10
10 @ 20
09 @ 2
17 @ 30
02%@ 08
40 @ 45
10 @ 16
@ 200
2 @ 30
@110
@ 2 90
16 @ %
30 @ 4
064%@ 15
06%@ 16
08 16
85
17% 25
1 @ 2%
20 @ 2%
00 @125
10 @ 15
45 @ 655
1 @ 320
@ 5 50

@ 5
gts

so §
10
10
15
10
28
1 @ 2
12244@ 2
0 @ 60
04%@ 10
70 @ 8
@100
@ 1 50
@ 3%
63 78

 

 

MICHIGAN

These Quotations Are Used as a Base to Show the
Rise and Fall of Foods Quoted on This
and the Following Page.

: The following list of foods and grocer
intended as a guide for the buyer.

’s sundries is listed upon base prices, not
Each week we list items advancing and declining

upon the market. By comparing the base price on these items with the base price
the week before, it shows the cash advance or decline in the market. This permits

the merchant to take advantage of market advanc
he has in stock. By so doing he will save much
Ils read over a broad territory, therefore it would be im
to act as a buying guide for everyone.

takes advantage from it.

es, upon items thus affected, that
each year.

The Michigan Tradesman

possible for it to quote prices
A careful merchant watches the market and

 

 

 

 

 

ADVANCED DECLINED
Mason Can Tops—10c
AMMONIA BREAKFAST FOODS Blue Berries

Little Bo Peep, med._. 1 35

Little Bo Peep, ige.--- 2 26
Quaker, 32 oz...._---. 2 10
Star, 12-0z, ---------- 80

APPLE BUTTER
Quaker, 12-28 oz.,
Doz

BAKING POWDERS

Clabber Girl
10-0z., 4 doz. case____ 3 50
2 Ib., 1 doz. case.--.— 2 30

Rumford’s
10c, per dozen__------
8-oz., per dozen__..._ 1 77
12-0z., per dozen____. 2 25
5-Ib., per dozen__--.. 12 25

Calumet
4-0z., 3 doz. case____-- 217
8-0z., doz..__-_____-- 2 79

KC
4 doz. in case._
150z., 2doz.in case.
25 0z., 2 doz. in case__
5 Ib., 1 doz, in case__
10 Ib., % doz. in case__

10 oz.,

BLEACHER CLEANSER

Lizzie, 16 oz., 12s--__. 2 16
Wash, 32 oz, 128 2 -

Linco

Clorox, 24 pints___--- 2 80

Clorox, 12 quarts__--- 2 56
BLUING

Am. Ball, 36-1 0z., cart. 1 00
Boy Blue, 18s. per cs. 1 85

BEANS and PEAS

Dry Lima Beans, 25 lb. 2 20
White H’d P. Beans__ 4 05
Split Peas, yell., 60 Ib. 3 35
Split Peas, gr’n, 60 lb. 4 75
Scotch Peas. 100 Ib... 6 65

BURNERS

Queen Ann, No.1 ~-_-- 1 15
Queen Ann, No. 2 ._--. 1 25
White Flame, No. 1

and 2, doz._-....---- 2 25

BOTTLE CAPS

Single Lacquor, 24 gross
case, per case._____ 4 10

 

Kellogg’s Brands
Corn Flakes, No. 136_. 2 40
Corn Flakes, No. 124__ 2 40
Pep, No. 224... 2 37

   

All Bran, % oz. -----.. 1 10
Whole Wheat Fla., 24s 2 00
Whole Wheat Bis., 24s 2 31
Wheat Krispies, 24s__ 2 65
Post Brands
Grapenut Flakes, 24s.. 2 10
Grape-Nuts, 24s _..... 3 90
Grape-Nuts, 60s -..... 1 50
Instant Postum, No. 8 5 46
Instant Postum, No. 10 4 70
Postum Cereal, No. 0_ 32 88
Post Toasties. 36s_.-. 2 40
Post Toasties. 24s._.. 2 40
Post Bran, PBF, 12__ 1 74
Post Bran, PBF, 24.. 2 36

Amsterdam Brands
Gold Bond Par., No.54% 7 50
Prize, Parlor, No. 6... 3 00
White Swan Par., No.6 8 50

 

BROOMS
Quaker, 5 sewed____-__ 7 50
Warehouse .__. 1%
Winner, 5 sewed._____ 5 76
Bae ta See e 4 25
BRUSHES
Scrub
New Deal, dozen.... 85
Stove
Shaker, dozen _...... 90
Shoe

Topeen, dozen ...... 90

BUTTER COLOR
Hansen's, 4 oz. bottles 2 40
Hansen’s, 2 oz. bottles 1 60

 

CANDLES
Electric Light, 40 lbs.. 12.1
Plumber, 40 Ibs._ _. 12.8
Paraffine, 6g _..-.--.-. 14%
Paraffine, 12s _..-_-__. 14%
Wiking 40

Tudor, 6s, per box.__. 30

CANNED FRUITS

Apples
Per

Doz.
Imperial, No. 10_-__.. 5 00

Apple Sauce

 

Hart, No: 2...
Mart, No; 400. = 6
Apricots
Forest. No. 10 8 50

er, No. 9 75
Gibralter, No. 9 00
Gibralter, No. 3 40
Superior. No. 2 70
Supreme. No. 2 85
Supreme, No. 2 25
Quaker, No. 2__--_-_-_ 2 co
Quaker, No. 2%--.--_. 2 75

Blackberries
Premio, No, 10_------- 6 25
Quaker, No, 2_--..--- 1 70

 

 

Bagle, No. 10_----. 8 50
Cherries

Sart.’ No: 102.20 5 70

Hart, No, 2 in syrup... 2 25

Hart Special 1 26

Supreme, No. 2 in
STD oo
Hart Special, No. 2_. 1 35
Cherries—Royal Ann
Supreme, No. 2%... 3 20
Supreme, No. 2.._.___ 2 30

Gibralter, No. 10____-_ 9 25
Gibralter, No. 2%%.-.. 2 76

  

Figs
Beckwith Breakfast,
No. 20 12 00
Carpenter Preserved,

5 02z. glass -.._.
Supreme Kodota, No. 11 90
Fruit Salad
Supreme, No. 10_--_- 12 00
Quaker, No. 10_-_---- 11 75
Supreme, No. 24%4_---_ 3 60
Supreme, No. 2_- 70
Supreme, 10
Quaker, No. 15
Goosberries
Michigan, No. 10_--~-- 5 35
Grape Fruit
Zeneda No, 2_--------- 1 35

Grape Fruit Juice
Florda Gold. No, 1---- 5
Quaker, No. 2 1
Florida Gold. No. 5-- 3 90

Loganberries

Premio, No. 10 15

Orange Juice
Phillips No. 1 Can, dz. 95
Phillips No, 2 can, dz. 1 35

Peaches
eae! — pack,

4

Ne: 3072 eo 7 50
Premio, halves. No. 10 6 70
Quaker, sliced or

halves. No. 10_----- 8 50

Gibralter, No. 2%---. 2 00
Supreme, sliced No.

Oa ee 2 15
Supreme, halves,

No: 2 2 25
Quaker, sliced or

halves, No. 2%_----- 2 15

Quaker sliced or
halves, No. 2.__--- 1 70

Pears
Quaker, No. 10------ 8 68
Quaker, Bartlett, No.
936
Quaker, Bartlett, No.
2 1 95

Pineapple Juice
Doles, Diamond Head,
NO; 2 Oi 1 46
Doles, Honey Dew,
No: 10 22. 6 46

Pineapple,
Imperial, No.
Honey Dew, No. 2%~ 2 40
Honey Dew, No, 2... 1 90
Quaker, No. 2%--_.-- 2 35
Quaker, No. 2. .-... 1 80
Quaker, No. 1_--.-_. 1 10

Crushed
10.2 7 90

TRADESMAN

Pineapple, Sliced

Honey Dew, sli

ne, 68
Honey Dew, tid bits,

Ne
Honey Dew, No. 2%-- 2 46
Honey Dew, No. 2--.. 2 00
Honey Dew, No, 1__-. 1 10
Ukelele Broken, No. 10 7 90
Ukelele Broken, 2% -. 2 25
Ukelele Broken, No. 2 1 85
— Tid Bits, No. i.

Quaker, No. 10-_-___-- 8 25
Quaker, No. 2% ...... 2 36
Quaker, No. 2.---.-.. 1 90
Quaker, No. 1..-----. 1 05

Piums
Ulikit, No. 10, 30%
eyrup 22
Supreme Egg, No. 2% 2 30
Supreme Egg, No. 2.. 1 70
Primo, No. 2, 40%
nop — - oO

Prepared Prunes
Ye.

Supreme, No. 2%4------ 45
Supreme, No. 10,

Statian 2200 6 50
Raspberries, Black
Imperial, No. 10---. 7 00
Premio, No. 10.-.----- 8 50
Hart, 8-ounce -....._ 80
Raspberries, Red
Premio, No. 10... 8 15
Strawberries
Jordan, No. 2_....--. 50
Daggett, No. 2_-__-_-- 2 25
Quaker, No. 2_---_---- 2 35

CANNED FISH

Clam Ch’der, 10% oz._
Clam Chowder, No. 2__
Clams, Steamed No, 1
Clams, Minced, No. %
Finnan Haddie, 10 oz._
Clam Bouillon, 7 oz.--
Chicken Haddie, No. 1
Fish Flakes, small____
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz.--.

WOM OH een DOWD
bo Mages or Nd I EN oo we 1
NAARRIRHSSs sas

Salmon, Red Alaska__
Salmon, Med. Alaska_
Salmon, Pink, Alaska 1 38
Sardines, Im, \%, ea.6@13%

a
a
a

 

Sardines, Cal. -_..-... 1 00
Tuna, % Van Camps,
Be se ee 1 55
Tuna, 4s, Van Camps,
Of) 2 1 20
Tuna, 1s, Van Camps,
fn 3 45
Tuna, 4s, Chicken Sea,
MOA Ga. ec 85
Tuna. % Bonita__---_ 1 45

CANNED MEAT

Bacon, med, Beechnut 2 50
lge., Beechnut 3 75

Beef, No. 1,
Beef, No. 1, Roast -... 1 95
Beef, 2% oz., Qua., Sli. 1 30
Corn Beef Hash, doz. 1 95
Be:fsteak & Onions, s. 2 70
Chiii Con Car., Is... 1 05
Deviled Ham, %s8-..-. 1 35
Deviled Ss... 3 20
Potted Meat, % Libby 48
Potted Meat, % Libby_ 15
Potted Meat, % Qua... 65
Potted Ham, Gen. %.. 1 35
Vienna. Saus. No. 4%... 90

Baked Beans
Campbells 48s ___..-.-. 2 17

CANNED VEGETABLES

Hart Brand
Asparagus
Quaker, No. 2..----.. 2 20
tigint Ficnic 1 8
Hunt No. 1, Med. Green 3 00
Hunt No. 1 Med. White 3 15
Hunt No, 1
Green (200 2 80

Baked Beans
1 Ib. Sace, 36s, cS._--__ 1 8
No. 2% Size, doz._... 1 10
No. 10 Sauce__________ 4 00

Lima Beans

Baby. No. 2.2.22 31! 0
Marcellus, No, 2---... 1 25
Scott Co. Soaked... 90
Marcellus, No. 10_____- 5 90

Red: Kidney Beans

ee 4 75
NO, 250 1 00

String Beans
Choice, Whole, No. 2-. 1 80
Cut,, No. 10 -- 7 25

Quaker Cut No. 2... 1 20
Wax Beans

Choice, Whole, No, 2-- 1 80
Cut, NoO-10 2. 25
Cut, No.2 1 35
Marcellus Cut. No. 10_ 5 50
Quaker Cut No. 2... 1 20

 

 

Beets
Extra Small, No. 2... 1 75
Hart Cut, No. 10_..... 4 50
Hart Cut, No. 2. 95
Hart Diced. No. 2..__ 95
Quaker Cut No. 2%-- 1 20
Carrots
Diced, No.2 222-22. 95
Diced, No. 10 .._---.- 4a
Corn
Golden Ban., No, 2---. 1 55
Marcellus, No. 2. 1%
Fancy Crosby, No. 2. 1 #@

Whole Grain, 6 Ban-

 

tam! Noo 200 1 65
Quaker No. lu———— 8 00
Peas
Oxford Gem, No. 2... 3 15
Sifted E. June, No, 2.. 2 00
Marcel, Sw. W No. 21 56
Marcel., E. June, No. 21 46
Quaker, B. Ju., No, 10 8 00
Quaker E. J., No. 2... 1 45
Pumpkir.
no.40) 4 75
INO! 2hG) coe ee ee
No.2 ooo ee 92%
Sauerkraut
INO 10) & 25
No. 2% Quaker_______ 1 00
No. 2. Quaker. 85
Spinach

Supreme
Supreme
Supreme
Quality. No. 2_.._.____ 4 19

Succotash
Golden Bantam, No. 2.
cert, Moe. 2.
Pride of Michigan.... 1 25

_
_
o

Tomatoes

 

cCATSUP
Quaker, 10 oz.____doz. 1 10
Quaker, 14 oz._.._.doz. 1 4@
Quaker gallon glass,
ecten 11 00

CHILI SAUCE
Sniders, 8 oz.
Sniders. 14 oz.

OYSTER COCKTAIL
Sniders, 11 oz.---.__ 2 00

CHEESE
Roquefort: oo 68
Wisconsin Daisy _______ 18
Wisconsin Twin ______ 17%
New York June. 1933____ 25
Sap Sago _.._._mm#§___ 52
Brigg) oi ees is
Michigan Flats _________ 17
Michigan Daisies ______ 17
Wisconsin Longhorn ___ 18
Imported Leyden _______ 25
1 lb, Limberger ________ 20
Imported Swiss ___.__. 56
Kraft, Pimento Loaf____ 26
Kraft. American Loaf__ 24
Kraft, Brick Loaf______ 24
Kraft. Swiss Loaf______ 29
Kraft. Old Eng. Loaf___ 34
Kraft. Pimento, % Ib. 1 75
Kraft. American, % Ib. 1 75
Kraft, Brick, 14 lb.____ 1 75
Kraft, Limbur., 4 Ib._ 1 75

 

May 8, 1935

CHEWING GUM
lac

Adams Dentyne ....... 66
Beeman’s Pepsin  ___.

Beechnut Peppermint___ 65
Doublemint ~....._ nonce OD
Peppermint, Wrigleys.. 65

Speanmi Wrigleys_..._ 65
Juicy Fruit... eee 86
Wrigley’s P-K.-2 22. 65
Deaberry 225 3 gs
CHOCOLATE

Baker, Prem., 6 lb. % 2 45
Baker, Pre., 6 lb. 3 oz. 2 60
German Sweet, 6 lb.\%s 1 86
Little Dot Sweet

6 1D: 3680 2 60

CIGARS

Hemt. Champions ___ 38 50
Webster Plaza ..._._ 7§ 00
Webster Golden Wed. 75 06
Websterettes __..__ 37 60
Cincog (2 - 38 50
Garcia Grand Babies. 40 00
Bradstreets -_._.___. 38 50

INS  -.. a aennnene 40 00
K G Dun Boquet.._. 75 60
Perfect Garcia Subl._ 95 ov
Kenway _=2 20 Ov
Budwiser  -_._..____ 20 06
Isabella ______..___ 20 00

Cocoanut
Banner, 25 lb. tins___
Snowdrift, 20 lb. tins__

CLOTHES LINE
Aflanta: 504t. 2.00. 1 90
4kveyStone, 50 f
Corona, 50 ft.

 

COFFEE ROASTED
Lee & Caay

1 Ib Package

   
    

BY COs: reece ae) 21%
Boston Breakfast _ a 18%
Breaktast Cup 2.) i7%
See pe 1tte

Coffee Extracts
M. Y., per luv... az
rank s 00 pPKgS.LLLU. 4 Zo
fiumuinel’s 50, 1 ib. 1042

: CONDENSED MILK
lagie, Z 0z., per case__ 4 6U

Cough Drops

 
 
  

Luden’s ..__
Vick’s, 40/lu

COUPON BOOKS
50 Economic grade. 2 iu
1ud Keonomic grade._ 4 5u
000 Kconomic grade__2 vv
luv) kconomic grade__37 60
Where 1,0u0 bookg are
ordered at a time, specia-
jy printed front cover is
iurnished without charge.

CRACKERS
Hekman Biscuit Company

Zesta Crackers, 1-lb.

  

pkes 2 2 5
Hekman’s T H ao
DEES. ea 210
Saltine Soda Crackera,
Saltine Soda Crackers, _
c-ib: pkes, 2 ss $1.65
Saltine Soda Crackers,
AD: DREARY 95

Saltine Soda Crackers,

8% oz, pkgs... = 993
Butter Crackers, bulk 13
Butter Crackers, 1 Ib, 1.60
Butter Crackers, 2 lb. 3.12
Graham Crackers, bulk 13
Graham Crackers,

a telb, whee, 1.65
sraham Crackers,

lb. phos) es 3.05
Graham C’s, 6% oz... 93
Junior Oyster C’s, blk. 13
Club Crackers —____ es

CREAM OF TARTAR

6 1b. boxes: 2225 36

DORIED FRUITS

Apricots
Extra Choice ~_---__.. 2314
Standards i23 es 2034
Citron
10 1b: box 25

 

 

 

 

 

 

 

May 8, 1935

 

 

 

 

 

    

 

 

 

 

 

 

  

 

 

  

   

 

 

 

MICHIGAN TRADESMAN 21
Currants JUNKET GOODS FRESH
ca 1s suns o“ MEATS HERRING ce = Fg TEA
Junket Teblets __._.. 1 35 Beef Helland Herring F. B., Ge Ee Medium Japan 19
Oates Top Steers & Heif.____ 19 Mixed, kegs Fels Naptha. 100 box__ 4 35 Choice eee ee
" Good Steers & Heif.._ 16  Milkers, kegs —_____ 9§ Flake White, 10 box. 320 F, See
Quaker, 128, pitted... 1 40 Med. Steers & Heif.- 13 Boneless Herring. 10 1b. 18 Ivory. 100 6 Tae Nee 3 en
Quaker, 12s, regular__ 1 10 Com. Steers & Heif.._.10 Cut Lunch, 8 lb. pails 1 26 Fairy, 100 "ee iat Nibbs____-__-
Quaker, 12s, 1% lb.-- 2 00 MARGARINE ' : Palm Olive, 144 box_... 6 30
Quaker, 12s, 1 Ib... 1 45 Wilson & Co.’s Brands Lava, 50 he 2 55 Gunpowder
leo Veai Mackerel Camay, 72 box... 3 95 Choice _________ ss %
Fige NGC ee 14% Tube, % Count, fy. fat 6 00 z & c Nap Soap. 100@3 20
ails, 10 lb. Fancy fat 150 Sweetheart, 100 box. 5 70 Ceylon
Calif., 24-8 oz, case... 1 80 —- Tar, 50 sm... 210 Pekoe, medium ..____ 63
lilams Bar,
MATCHES White Fish Williams Mug, per dom 48 English
ore Diamond, No. 5, 144___ 5 72 vis Med, Fancy, 100 Ib... 13 00 Lux Toilet, 80... 8 9 + Congou medium se
Evap. Choice __---—- Searehlight. 144 box = 3 72 Milkers, bbls. 18 50 oe Consow medium = -_____
ava. Faues _......... 16% Swan. 144 __._._ 5 ik me Nose 19 50 ongou, choice _____ ase
Diamond, No. 0----- 4 80 ‘haa a Congou, fancy ____” 42@43
Cut Lunch 1 50 SPICES
Peel Safety Matches i
2, To Red Top, § gross 480 a Boned, 10 lb. boxes_.... 16 pie ee on Oolong
4 ox, dom 90 Congress, 5 gro. c8.__ 6 35 |, uttan Cloves, Zanzibar. @36 Medium _________ 39
Standard, 5 cs... 499 Good ----__-______ 08 —----- Chtica:
oO Torelli, gro. Medium 07 Cassia, Canton
om, dozen._-..._ 90 Poor 2 Soe SHOE BLACKENING Cassia, 5c pkg., doz... @40
a Torelli, Se = a in 1, Paste, doz... 1 30 Ginger, Africa __
: for MUELLER’S PRODUCTS a DriBect dom. 200 Mined! lee pkgs. doa. oes WINE
» 9 OZ.---.- i Bixbys, doz. ___ le Nutmegs, 70@90 ______
Raisins Spaghetti, 9 oz.....__. 2 10 GS Germ a sae ae ‘= tutes. T3090 O43 com 7 Dy cone.____. 40
Seeded, bulk _____-___ 7% Macaroni, 9 oz... 210 Shoulders >epper, Black _______ @ ply balla______ 49
Thompson's S’dless bik. 7% Pee Noodles, 6 oz.-.-. 210 Sparerips :
Quaker s’diess bik... Deg Vermicelli, 6 oz. 210 Neck Bones '
15 0x _.----___-_-_. 8 Egg Alphabets, 6 oz.-. 210 Trimmings STOVE POLISH Pure Ground in Bulk VINEGAR
Quaker Seeded, 15 oz.__ 8 Cooked Spaghetti, 24c, Blackne, per doz.__-.1 30 Allspice, Jamaica ____ @18 O. B. Grand Rapids
17 Os. ee 2 20 Black Silk Liquid, doz. 1 30 Cloves, ‘Zanzber ______ = Cider 40 grain. 25
Bl b : 3 Yassia, Canton________ White Wine. >rain
ack Silk Paste, doz._ 1 25 Ww 40 grain 18
California Prunes Enameline Paste, doz 130 Ginger, Corkin -_-__ 17 hite Wine, 80 grain ™%
90@100, 25 1b. boxes..@056% PROVISIOWS Hnameline Liquid, dex. 130 Mustard ______-- @21
80@ 90, 25 Ib. boxes-_Q@ut% NUTS BE. Z. Liquid, per dez..1 30 Mace Penang -____ @6)
70@ 80, 25 lb. boxes -_.@07% Whole Barreled Pork Radium, per doz.__.__. 130 Pepper, Black ______ @23 wie a
60@ 70, 25 lb. boxes -.@07% Almonds. Peerless ___ 15% Clear Back ___-28 00@34 00 Rising Sun, per doz... 1 30 Nutmegs -_____-______ WS Noo pera
50@ 60, 25 lb. boxes -.@08% large -._--- 18% Short Cut, Clear____ 3000 654 Stove Enamel, dz._ 2 30 Pepper. White ______ @48 No.1 a -——_- 80
40@ 50, 25 Ib. boxes -@09% Fancy Mixed _______ 16 Vulcanol, No. 10, doz.. 130 Pepper, Cayenne _____ @26 No.2 ber gross _..____ 1 25
30@ 40, 25 lb. boxes _@10% ilberts, Naples __.. 16 Stovoil, per doz... ~ 300 Paprika, Spanish __- @36 yo 2” Pet gross _____ 7 1 60
20@ 30, 25 lb. boxes --@12% uts, vir ed 11% tee 0. 3, Der grosg —_ | 2 30
18@ 24, 26 lb. boxes __@14 PR Dry Salt Meats Peerless Rolls, per do:
. oe a DS Bellies 20-25 19 coe Rochester, No. 2. doz. = 2
Eee Mages oT ko F.0.B., Grand Rapids Chi Seennne Ochester, No. 3, doz... 2 00
Hominy Walnuis, Cal, i Power, 1% oz._ 65 Rayo, per doz... 15
Poach, 406 ta cache. 2 50 wy --17T% to 3 Lard Quaker, 24, poo : a Celery Salt, 1% oz. 6 ee
: ir Pure in tierces_______ 14% uaker, Seba) ——---
OU 1b. tubs ____-advance % Quaker, ae 24-2_ i ‘5 we
50 lb. tubs _____ advance % Med. No. 1, bb pls. _ 3 15 ODENWARE
alee oar Goeee a ae Peanuts 20 Ib. pails ____advance 4% Med. No. 4. 100 1b. bk. 107 + Ponelty, 334 oz... 3 25 Baskets
.Macaroni, -bx. Fan 1 % 10 1b. pail Chippewa Flake, 70 Ib. 1 00 Kitch «; Bushels, Wid
Wee Noodle. i 1b. box 122 12 1’ ip Gellop’e case. 1° ct ccue ge Beene ee i 0 tea ree oo) woes tae we
3 1b. pails ___._advance 1 Crushed — "hal — Marjoram, 1 0z.-.--.. 90 Manes drop handle__ 90
Pearl Barley Compound, tierces 13% patter Walt 280 ib. bbl 4 00 S2VOFY, 1 oz. 65 Market nee Randle. 95
Ghestes (ea 00 Shelled Compound, tubs ______ 13% 1 ’ on Dhyme: t om 90 et, extra 1 60
e Block, 50 Ib.-_-----____ 40 Tumeric, 1% oz $5 SPlint, large
Baker Salt, 280 Ib. bbl 3 80 ee Splint, medium
Lentiis Sausages : Splint, small
Chi eo eee es 10 Boloaee 2 ee 15 95" Ib
sal i og = Soa cues ore Barrel, 5 Beis
eee rn
Tacices Walnut, California ——- 68 pork} 77 20 Kingsford, 24/1 ______ 2865 Barrel, 10 gai, each ca
Pearl, 100 lb. sacks____ 7% Tongue, Jellied _______ 36 Powd., bags, per tb... 4% 306 gal. per gal. 4g
Minute, 8 oz., 3 doz.— 4 05 Headcheese ----____--__ 18 Argo, 24. 1 Ib, pkgs.__ 1 64
Dromedary Instant --. 3 50 MINCE MEAT eam, 24-1 __._____ 2 20 ails
None Such, 4 - pa 6 ag 10 at. Onteenset Hee 2 60
Jiffy Punch Quaker, 1 doz. me Smoked Meats 12 qt. Galvanized _"___ 2 85
‘ Yo Ho, Kegs, eee ec ae Hams. Cert.. 14-16 Ib.__ 22 Glos 14 qt. Galvanizeq z
3 doz. Carton___--___-. 4 25 “ Hams, Cert., Skinned ps 12 qt. Fl a
p “» n : Argo, 24. 1 lb. pkgs.__ 1 64 at. Flaring Gal. Jr. § 60
Assorted flavors. 16-18 lb @22 10 qt. Ti
: aie sms, = = piee.-- : 25 at Tin Dairy! 400
iam, , Dees
EVAPORATED MILK OLIVES—Plain Gute es ee Silver Gloss, 48. Is. 114%
Quaker, Tall, 10% oz..310 Quaker, 24 3% ozz. cs.180 Boiled Ham @33 pie. 36 nikes. ean ao) Maus aes
Quaker. Baby, 4 doz.__ 55 Quaker, 24 7% oz. cs. 355 Minced Hams ____....@16 taley 24—1 Ib.________ 11 igus’ Coons Solem ae
Quaker. Galion, % dz. 3 Quaker, 12, 11 0z.____ 235 Bacon 4/6 Cert...---_--@28 Moun oow.6 holes .70
Carnation, all, 4 doz. 3 38 Rempter, 1222-02 ¢s) 460 (2 ae ee ouse, tin, 5 holes__- 65
Carnation. Baby. Oa ta i eel Gina. cach 1 50 Rat, wood _______
gaumans Base ay ti Bes synur Not a
atman’ *dee, sprin
ioe 3 22 OLIVES ffed Boneless, rump ---.1b28 00 Free Run’g, 32 26 os. a4 Corn .
Pie Webs fdosen tel Gueker FF. Son co 2 Five case lots.-..__._. 2 Blue Karo. No. 1%__ 2 72
Borden's, Tall, 4 doz. 3 22 phe a ee ao cs.__ : a Iodized, 32, 26 oz...__ 3 ® Blue Karo, No. 5.142.370 La Tubs
Borden's, Baby, 4 doz. 1 61 . 24, 5-oz. cs. 3 3 Five case lots___._.__. 230 Blue Karo, No. 10... 3 52 Tge Galvanized_____ 8 75
Quaker. 24. 7% oz. cs. 4 16 Red Karo, No. 1 Medium Galvanized___ 7 15
feu aa Cac ie Colonial Red Karo; No. 5, 1 da. 3 99 Small Galvanized ____~ 6 75
FRUIT CANS Gallon glass. each__ 1 99 Fifteen 48 _____-_. 100 Red Karo. No. 10___" 3 85
Twenty 3s _.._._._.____. 1 05
Ball Mason Si ie... 93 Washboards
i Iimit. Maple Fl Ba
F. O. B. Grand Rapids Iodine, 24, 28-___..__.. 1 85 e avor nner, Globe_______
One pint ___ 15 een eter Iodine, 36, 1--%-.. 1 29 Orange, No. 1%, 2 dz. 287 Brass, single_________- Zz
One quart ____________ 9 00 Plain, 36, "1%... 120 OF@Re, No. 3, 29 cans 434 Glass, single-___---- 6 00
Half gallon __ ec RICE Log Cabin Plain, 24, 2s 1 36 Double Peerless__ 8 50
Mason Can Tops, gro. 2 45 Fancy Blue Rose______ 4 90 Maple and Cane aoae Peerless___ - 7 60
Fancy Head -_________ 6 00 BORAX ook Der gal.______ 1 25 Univers — : se
FRUIT CAN RUBBERS PICKLES Twenty Mule Team ieanuck, 3e3 Ga 7 o ee -
Quaker Red Lip, 3 gro. es 24,1 Ib. packages __._. 3 Kanuck, 12/26 Glass 4 15
a 48,10 oz, packages___. 4 40 vy 7 aPer Food Dishes
Sweet Small beg bier ned . 96, 14 lb. packages__.. 4 00 Pee mee 2 50
L and C, 7 02, doz... 92 ostma scul: Co. we. per M______ 59
GELATINE ye cs ea Pn iksalis per nes 2 10 Grane Jews 3 Ib: size: Der Mo
Jeu-o, 2 doz 2 00 12 rolls, per case ______ 1 39 WASHING POWDERS we} Sik che oe 72
Minute, 8 doa.————----- 4 05 18 cartons, per case --- 235 Bon Ami Pd., 188, box. 190 welcn’ 45 Tart case 3 90 ae ee 4 94
ae on TD Dill Pictzles Weartons, per case 157 Bom Ami Caike, 188. 1 65 oe eee
ee CS ae Gal., 40 to Tin, doz... 8 20 Brille oe WRAPPING PAPER
32 oz. Glass Thrown___ 1 50 Big 4 Soap Chips 8/5__ : ‘ Butchers D F, per 100 5 88
Chipso, large ~------- MAZOLA COOKING oi Kraft. per 100________ 5 88
HONEY SALERATUS Climaline, 4 doz._.--_. 3 eo Pinte 2 dos. cas 57
Lake Shore 1 Ib. doz_. 1 90 Grande te he ---- 350 Quarts. 1 doz 6 38
PIPES Arm and Hammer 24s_150 Grandma, 24 large---- 350 © ooliohs 9 nec oasen 35 TOILET PAPER
Cob, 3 doz. in bx. 1 00@1 20 Gold Dust, 12 large-. 2 20 ® Ballons. 2 ver case__ 12 60 Snea: 100 ae
a France un 4 dz. 3 6 i issue, 100 rolls__ 3 59
Lux Flakes, 50 =
JELLY AND PRESERVES i Flakes, 30 ca : 33 YEAST CAKE
Pure. 30 Ib. vails.___ 2 35 PLAYING CARDS SAL SODA Old Dutch Glean., 4 dz. 3 40 TABLE SAUCES Magic, 3 doz.__-.--___ 2 70
Imitation. 30 Ib. vails- 189 pine Ribbon. per doz. 4 00 Granulated, 60 Ibs. cs.. 1 35 Rinso, Pap ee 465 Lee & Perrin, large_.__:'5 75 Sunlight, 3 doz, -______ 2 70
Pure Pres., 16 oz, dz 200 Bicycle. per doz.______ 450 Granulated, 18-2% Ib. Rin C0 ee es 289 Lee & Perrin, small_._ 3 3h Sunlight,1% doz. _____ 1 35
12 oz. Apple Jelly, dz 95 Caravan, per doz.___ 2 3 packages _____-.. Spotless Cleanser, 48, Repper, soa 160 Yeast Foam, 3 doz.____ 2 70
13 oz. Mint Jelly, dz. 1 60 20 oz nen ee Reyal Mint. Yeast Foam, 1% doz.__ 1 35

7 oz, Cranberry Jelly, dz 90

JELLY GLASSES
% Pint Tall, per doz._... 85

POP CORN
Sure Pop, 26 lb. bags 2 55
Yellow, 24 1-lb. bags... 2 50

COD FISH
Bob White, 1 Ib. pure 25
Paragon: 1 3b...

Sapolio, 3 doz.____
Super Suds, 48
Sunbrite,

dot.

 

50s 2 03
Cleaner, 248 1 60

 
 
 
 
   

Tobasco, small
Sho You, 9 0z.,

Caner, 262... 3 30

YEAST—COMPRESSED
Fleischmann, per doz... 30
Red Star, per doz.__._-_ 24

 

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Clyde K. Taylor.
Executive Vice-President—M. A. Mittel-

an.
Vice-Presidents—J. A. Burton, Lan-

m

sing; A. Allen, Grand Rapids; Edward
Dittmann, Mt. Pleasant; R. H. Hainstock,
Niles; E. T. Nunneley, Mt. Clemens; Fred
Nentwig, Saginaw; E. C. Masters, Alpena;
A. G. Pone, Jackson.

Secretary-Treasurer — Robert Murray,
Charlotte.

Field Secretary—O. R, Jenkins, Port-
land.

Membership Committee—R. H. Hain-
stock, chairman; entire board to act as
committee.

Board of Directors—E. T. Nunneley,
Mt. Clemens; M. A. Mittelman, Detroit;
Edw. Dittmann, Mt. Pleasant; Steven J.
Jay, Detroit; Clyde K. Taylor, Detroit;
John Mann, Port Huron; Max Harryman,
Lansing; Wm. Van Dis, Kalamazoo; Rich-
ard Schmidt, Hillsdale; Arthur Jochen,
Saginaw; B. C. Olsee, Grand Rapids;
Fred Elliott, Flint; P. B. Appeldoorn,
Kalamazoo Fred Murray, Charlotte; Ralph
Meanwell, Ann Arbor; John Och, Che-
boygan.

 

Michigan Shoe Exhibition Association

Annual meetings held once a year at
Pantlind Hotel, Grand Rapids.

Address all communications to Rodney
I. Schopps, Secretary, Pantlind Hotel.

 

No Per Capita Progress in Thirty-five
Years

A. startling incident of the Styles
Conference this week was the intro-
duction of an economic per capita pic-
ture by Percival E. Foederer, i.e., the
shoe trade is actually not holding its
own 11 the race of time, for in number
of pairs the per capita consumption in
1935 is no greater than that of 1900.
It was something of a shock for ail
present to realize that with the prog-
ress made in everything else in the
twentieth century the shoe industry
was actually at a standstill in total pro-
duction figures, measured against the
number of shoe wearers in this broad
land of ours,

As Mr. Foederer said: “We have
been content to produce shoes and
leather, which have established new
standards throughout the world; yet we
have not had the satisfaction of seeing
new paths beaten to our doors; the
consumer jogs along the same trail of
limited per capita consumption that
was traveled thirty-five years ago.”

Perhaps those in the shoe trade are
so close to shoes that they cannot see
their possibilities in the light of in-
creased use and increased satisfactions
in the purchase of more shoes. Cer-
tainly the activity of mankind has be
come more diversified in the last thirty-
five years—more shoe-uses are here for
the exploitation of trade.

But is there something fundament-
ally wrong with the philosophy of the

sale of shoes? You who read this may

feel that perhaps Mir. Foederer was
speaking of leather shoes and the sta-
tistics as prepared by the Unted States
Government, and that he omitted rub-
ber footwear. You may be thinking of
the production of rubber footwear in
relation to per capita consumption; but
we are afraid we will have to disap-
point you, for actually the consump-
tion of rubber boots, tennis and arctics
and gaiters shows a per capita reduc-
tion. Back in 1919, with a population
of 105,000,000 people, boots, tennis and
rubber sales represented eight-tenths
of one pair per person per year. In
1933, with 125,000,000 people, the fig-
ures show but one-half a pair per per-
son in rubber footwear of any kind. So

MICHIGAN TRADESMAN

his indictment stands. Perhaps no
other article of wearing apparel has
remained stationary in relation to per
capita consumption.

What to do about it? Some con-
structive plan for increasing the use,
service, selection and desirability of
footwear.

Maybe the industry is at a low point
of inertia on the subject of working
collectively down the promotive line.

Maybe each association of the trade
thinks that its major work must be
protective of that section of the trade.

Maybe the time has come for a new
thought in collective association work
—a definite shoe promotion after study,
research and experiment with public
behavior.

This much can be sai dabout the shoe
trade in England. It is tremendously
alert to the need for making progress
by collective study. Believe it or not,
but the British boot, shoe and allied
trades have organized a research or-
ganization and ten firms have already
offered subscriptions of $1,000 or over.
When they have reached the total of
$35,000, they will receive a government
grant of $25,000 to carry on the work.
Old England working with new tools.

Over here it seems to be a case of
millions for frills and fancies, but not
one cent for promotion and research in
the direction of increasing the capacity
of the American public to consume
more and better shoes.

Practically every other apparel in-
dustry has an organized statistical and
research center based on the promotive
idea. In common, each industry is alert
to each new trend as an economic pos-
sibility and study is made of each step
of the development in the use of the
goods. Research institutes in silk, in
cotton, in wool help increase the dis-
tribution of goods to the public.

If we are in a collective era, let’s use
the tools of research for general prog-
ress in the direction of more and bet-
ter shoes for public use—Boot and
Shoe Recorder.

—_2+-+____
Campaign to Push Shoe Sales Urged

Declaring that he was more optimis-
tic than at any time in the last five
years, Percival E. Foerderer, chairman
of the board of the Tanners Council
of America, recently called for an or-
ganized drive on the part of the shoe
and allied industries to broaden shoe
consumption. The additional sale of
one pair a person, or an increase of 35
per cent. in production, is not an im-
possible goal, he told more than 1,000
retailers, manufacturers and tanners
attending the Fall style forecast of the
National Shoe Retailers Association at
the Hotel Waldorf-Astoria,

At a meeting of the board of direc-
tors on the previous evening, it was an-
nounced, affiliation with the American
Retail Federation was discussed but no
action was taken, inasmuch as_ the
group has not been officially invited
to join the Federation, The directors
will await further developments before
taking a definite stand. In informal
conversations, however, it was indi-
cated that members of the retail body,
which is composed primarily of inde-
pendent stores, are somewhat nervous

that the Federation will be dominated
by the large units in the distribution
field.

The style clinic and forecast brought
forth predictions of greater emphasis
on low heels and warnings to mer-
chants against planning too far in ad-
vance, because of rapid style changes.
A part of store budgets should be left
open to provide for new fashions, it
was urged.

In his address Mr. Foerderer pointed
out that per capita consumption of
shoes in 1900 was 2.88 pairs, as against
2.98 in 1929 and 2.80 last year. Declar-
ing that in the past “we have been too
complacent about our market,” he said
that if per capita consumption of shoes
can be raised above the 1900 level, “the
present tatistical picture will change
enormously.”

“This would require that the average
consumer realize the physiologic and
hygienic necessity of wearing shoes
suitable for the varied needs of work-
ing, social and sports activities, Such
changes in consumer ideas, if they re-
sulted in the average purchase of an
additional pair of shoes each year,
would increase total shoe consumption
35 per cent.” Mr, Foerderer declared.

Declaring that American merchants
have an inferiority complex about
fashion, William A. Weintraub, pub-
lisher of Apparel Arts and Esquire,
urged retailers to budget for experi-
mental fashion. He pointed out that if
a man buys an article for service, he
keeps it until it is worn out, but if he
purchases it for fashion, it endures only
as long as the vogue for it persists.

Countess Bouet-Willaumez of the
Paris office of Vogue predicted that
draped dresses for day and evening
will be a big winter fashion. She said
the vogue for low heels because of
their comfort is sweeping the fashion
world.

In the fashion forecast, materials
were classified’ into two groups; first,
the “elegant” types, including suede,
patent leather, kid, calf, demi-suedes
and mat finishes; second, the sports
and walking types, comprising service
calf, crushed calf and kid, alligators
and similar leathers,

Covered instep and high cut effects
will dominate the Fall fashion picture.
The leathers were classified as oxfords
and ties, straps and sandals and step-
ins and pumps. Trimming treatment
will become more an integral part of

 

TROUBLE

 

 

 

May 8, 1935

the pattern design and less an applied
decoration.

In the men’s division, brown was
forecast as receiving a larger share of
the Fall business than ever before.
Many new styles, such as “monk”
shoves, two-eyelet ties and other novel-
ties are under way.

The juvenile styles committee urged
that mothers take their children to shoe
stores as often as every three months
to prevent distortion of the feet and
bad posture, caused by shoes which
are too short—N. Y. Times.

————_+ + >
Shoe Re-orders Up Slightly
Re-orders for shoes improved slight-
ly this week, but continued disap-
pointing, according to manufacturers.
While the last few days of the week
before Easter saw many shoe stores
breaking former records for sales, this
activity failed to make up for the pre-
viously disappointing business. Ac-
cordingly, retailers are purchasing cau-
tiously, confining their commitments to
the popular-price, fast-moving models.
The demand broadened somewhat for
sport shoes, particularly the plain white
styles, in both men’s and women’s
fashions.
+2
White Costume Jewelry Sought
The indicated Summer vogue for
white accessories has spread to novelty
jewelry and buyers are showing active
interest in white costume pieces made
of synthetic materials. These items are
being stressed in carved effects and are
being shown in dress ornaments and
bracelets. Many of the items are being
developed in pastel colors which are
also being strongiy featured in apparel.
Increased demand is expected for
sports types combining both wood and
synthetic materials. Flower motifs con-
tinue to gain in popularity.
—_2-.+____
To My Mother
Sometimes in the hush of the evening hour
When the shadows creep from the west,
I think of the twlight song you sang
And the boy you lulled to rest;
The wee little boy with the iousled head.
That long, long ago was thine;
I wonder if sometimes you long for that
oO little mother of mine!

And now he has come to man’s estate,
Grown stalwart in body and strong,
And you'd hardly know that he was the lad

Whom you lulled with your slumber
song,
The Meee have altered the form and the
But his heart is unchanged by time,

And still he is only the boy as of old,
O little mother of mine!

Walter H. Brown.

 

INTHE AIR...

YOU CAN’T PREVENT A
TORNADO SO PROTECT
AGAINST
WITH WINDSTORM INSURANCE

PROPERTY LOSS

MICHIGAN SHOE DEALERS MUTUAL
FIRE INSURANCE COMPANY

MUTUAL BUILDING, LANSING, MICHIGAN
DETROIT

GRAND RAPIDS SAGINAW

 

 

 

 

 

 

 

 

 

ee ae

x

joel

Stes

 

 

May 8, 1935

MICHIGAN TRADESMAN

23

 

Monthly Service of Michigan Retail
Hardware Association
(Continued from page 14)

These are only a few of the recent
developments in merchandising that
offer a challenge to the hardware in-
dustry—a challenge that the Michigan
Retail Hardware Association believes
cannot be met without fundamental
change in the present methods of dis-
tributing hardware. The question is,
“Shall that change be made while we
have the resources and calm courage to
direct it efficiently or shall we wait
until necessity forces us to more des-
perate remedies?”

The Association believes that now is
the time to meet the challenge to elim-
inate some of the wastes in distribu-
tion and to develop a more efficient and
effective merchandise machine.

The Trade Relations Committee of
the Michigan Retail Hardware Asso-
ciation has invited representatives from
all the wholesalers calling on the Mich-
igan trade to meet with this committee
and discuss plans for meeting price
competition and for the solution of
other trade problems effecting whole-
sales and retailers. The Association is
sincerely hopeful that this will be the
beginning of a really effective co-oper-
ation.

The basis of the discussion at the
proposed meeting was presented by L.
A. Straffon, Croswell, a member of
the Executive Board, at the February
convention, The premises laid down,
in that discussion, are as follows: (a)
That the retailer, to hold his business
for himself and for his supplier, must
be in a position to meet competitive
prices extended his customers by syn-
dicates, (b) That the functions of re-
tailer and wholesaler are inter-depend-
ent and that the struggle for a fair
price is a co-operative venture. (c)
That no branch of the industry has a
right to demand that some other
branch or branches carry the entire
burden.

The carrying out of this plan con-
templates the formation of continuing
committees to make detailed and com-
plete studies of competitive prices and
trends of sales on lines and items
through both independent and syndi-
cate channels; to offer suggestions for
reduction of distribution costs within
each industry and to assist in the for-
mulation of specific policies of mer-
chandising on the part of both whole-
salers and retailers. The personnel of
the Trade Relations Committee is as
follows: Andrew Larsen, Caro, Chair-
man; Chas. F. Taepke, Detroit; C. L.
Goddeyne, Bay City; Nelson J. Waters,
Paw Paw; E. O. Hatton, Farmington.

The American Institute of Fair com-
petition. This has been organized to
identify the manufacturer who sells
strictly through the independent retail-
er. The sponsors of this organization
declare it will give protection against
the underselling tactics of great chain
organizations which, for years, have
enjoyed preferential treatment and
lower prices from manufacturers. The
address is 436 Mutual Home Buliding,
Dayton, Ohio.

Investigate Before Investing. Falcon
Sales Co., 343 Market street, Tiffin,
Ohio, This is a sales promotion plan

using advertising cards redeemable in
Falcon cameras, Upon receiving an
order the salesman secures a draft from
the bank on which the check is drawn.
Complaints have been received from
two hardware men in the state con-
cerning operatives of this company.

Superior System, Inc., 9 S. Clinton
street. Madison Terminal building,
Chciago sells trading stamps to be giv-
en customers. The principals have
been connected with the Weiss Adver-
tising Service, Sweetheart Stamp Co.,
Superior Discount Stamp Co. Write
the association if approached by rep-
resentatives of the before mentioned
concerns or any of the following: Com-
mercial Manufacturing Co., Iowa City;
Imperial China Co., Sebring, Ohio, and
820 N. Michigan avenue, Chicago;
American Chemical Corporation, 33 N.
LaSalle street, Chicago; National Dis-
count and Audit Co., Herald-Tribune
building, New York City; Home
Owned Store Magazine, Des Moines,
Iowa; Erie Budget and Discount Co.,
Inc., 521-25 Erie building, Cleveland,
Ohio; Devon Loan and Finance Co.,
Chicago; American Silverware Syndi-
cate and Sun-Ray Battery Co., both of
Detroit.

With Deep Regret we mention the
passing on of three of the oldest and
one of the younger members of the
Michigan Retail Hardware Associa-
tion: A. C, Gradolph, of Petersburg,
H. Diebel, cf Bronson, Geo. Hoban, of
St. Ignace and John Gowan, of Sault
Ste. Marie. A. C. Gradolph was a fre-
quent attendant at conventions; a re-
tiring, lovable gentleman of the old
school, a competent business man ot
the highest character and integrity.
Henry Diebel, of Bronson, was born in
Cleveland, Ohio, in 1868 and was en-
gaged in the hardware business for
forty-seven years, as an owner since
1898. Since 1912 he was in business in
Bronson, Peace to the memory of a
fine and enterprising hardware mer-
chant, Geo. Hoban, of St. Ignace, was
one of the long-time members of the
Association in the upper peninsula and
well known to all hardware men who
visited his store when crossing the
straits. John Gowan, of the Gowan
Hardware, Sov, was stricken with a
heart attack on a visit in Detroit. He
was a constant attendant at hardware
conventions, known and loved by all.
These men will be sadly missed from
the ranks of the Michigan hardware
men.

Conservation. In his talk before
the Bad Axe group meeting Lester
Goddeyne presented some interesting
figures concerning the income from
out-of-state tourists, Michigan wel-
comes approximately 2,500,000 cars a
year, containing an average of 2.8 per-
sons per car, staying eleven days,
making a total of 77,000,000 person
days, Daily expenditures, per person,
were estimated at $3.40, making a total
of $267,000,000 spent by out-of-state
tourists in Michigan annually. These
figures emphasize the importance, to
all Michigan retailers, of the tourist
industry and the necessity for conser-
vation of natural resources which
makes this income possible. To aid in
the work of conservation hardware
men should identify themselves with

the local or county conservation leagues
and Izaak Walton Leagues.

New Boxing Commissioner, Lester
Goddeyne, a member of the Executive
Board, has been appointed to the Mich-
igan Boxing Commission. Congratu-
lations, Les,

For Your Sporting Goods Counter.
Charles Ross, at the Kalamazoo group
meeting, said that one could fish in a
different lake in Michigan every day
for eleven years before covering all of
them, There are 4,187 named lakes
in the state. The Magazine of Michi-
gan Company, 124 W. Grand River
avenue, East Lansing, Michigan, has a
number of copies of “Michigan Lakes
and Streams Directory,” formerly sell-
ing for $1, which they now offer, as a
close-out, at 50c per copy, postage paid,
2c stamps accepted. One of these
should be in every sporting goods de-
partment for use when asked concern-
ing recreational facilities. Send your
order direct. H. W. Bervig, Sec’y.

—__- 2
OUT AROUND
(Continued from page 9)

roughly estimate that 1 per cent. goes
to the buildings and improvements and
the other 1 per cent. to the ground.
This rule is only an approximation and
plenty of exceptions may be found. It
is representative of the average rather
than the actual in any particular case.

At the annual meeting of the Grand
Rapids Wholesale Grocery Co., held
at the Trinity Methodist church last
Wednesday evening, the following of-
ficers' were elected:

President—F. T. Marty

Vice-President—P. J. Hoekzema

Secretary-Treas.—Archie Lindberg

Merchandising Manager—Temple R.

Lovett

Directors—F. T. Marty, P. J. Hoek-
zema, Archie Lindberg, H, G, Stan-
ton, L, V. Eberhard, N. J. Christen-
son and Richard Andringa.

Elmer E. Briggs, who has been su-
pervisor for the Kroger Co. for the
past six years, has taken a similar posi-
tion with the A. G., which is fathered
by the Grand Rapids Wholesale Gro-
cery Co.

In the Tradesman of April 24 a state-
ment was made which would lead read-
ers to believe that the Muller Grocers’
Baking Company was a branch of the
Grand Rapids Wholesale Grocery Co.
This is not the case, though many
members have been active in organ-
izing this company, The Muller Gro-
cers’ Baking Company is owned and
operated by individual grocers and is
endorsed by many co-operative groups
throughout Michigan,

The general legislation committee of
the Michigan Federation of Retail
Merchants is composed of the follow-
ing members: Wm. J. Regan, 8579
Lumpkin avenue, Detroit, chairman;
Hunter M. Gaines, 804 Capital Savings
& Loan Building, Lansing; James E.
Mahar, 722 W. Huron avenue, Pontiac;
Jason E, Hammond, 476 Hollister
Building, Lansing; Lee H. Bierce, 512
Olds Tower Building, Lansing.

The Fair Trade Committee, charged
with the duty of studying fair trade
bills and bringing in recommendations
for presentation to the Board of Direc-
otrs is as follows: Clare F, Allan, 2964
3iddle avenue, Wyandotte; Louis Ko-
sitchek, Lansing; Hunter M. Gaines,
804 Capital Savings & Loan, Lansing;
Jason E, Hammond, 576 Hollister
building, Lansing; H. J. Balkema, 300
Houseman building, Grand Rapids.

The Sales Tax Committee who has
similar duties, is composed of Lee H.
3ierce, 512 Olds Tower Building, Lan-
sing, chairman; S. E. Larsen, 653 Otil-
lia street, Grand Rapids; Jos. C. Grant,
Battle Creek; Herman Hanson, 263
Houseman building, Grand Rapids;
James E. Mahar, 722 W. Huron ave-
nue, Pontiac.

 

Phone 89574

John P. Lynch Sales Co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

Cash paid for stocks of merchandise
of every description including ma-
chinery, plants and equipment.
Write or wire

M. GOLDSMITH

935 Gratiot Ave. CAdillac 8738
DETROIT, MICHIGAN

 

 

 

 

Complete modern Drug Store fixtures for sale at
a great sacrifice, consisting of plate glass sliding
door wall case, show cases, cash registers, count-
ers, back bar soda fountain and utensils, ete.
ABE DEMBINSKY, Liquidator
171 Ottawa Ave., N. W.

Grand Rapids Michigan

 

 

 

BUSINESS WANTS
DEPARTMENT

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-

quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-

tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

Grand Rapids

 

Auction House—Stock
liquidating sales, Also auctioneer for
private commercial fazrories --bankrupts
—ccurts—etc., 636 Eastern avenue. S.E..
Grand Rapids, Mich, 413

 

 

FOR SALE — Ladies. ready-to-wear
shop Established five years and doing
good business. $200. P. O. Box 246,
Sandusky, Mich. Tle

REXALL

 

I DRUG STORE
TURES FOR SALE—Stock inventory
$4,500. Fine drug stock, small stock of
groceries and notions. A few dry goods.
Have S. D. D. LIQUOR PERMIT. ONLY
drug store in town, Soda fountain. Sick-
ness reason for selling. Write WILLIAM
P. McGREGOR, Birch Run, Mich, G21

Wanted—General merchandise stocks
invoicing $12,000 or more., in exchange for
ee Rapids real estate. Address No.

722, c/o Michigan Tradesman. 722

~ FOR SALE—Or trade for hardware or
furniture, a 22-room brick hotel, Fur-
nished. Wm, N. Benge, 535 W. Front aa
Traverse City, Mich. 23

For Sale—Grocery store and meat mar-
ket on U.S.-112. Good reason for selling,
Johnson's Grocery, Quincy, Mich. 124

FOR SALE—ANN ARBOR TE A ROOM
—Old established business with disting-
uished reputation and ideal location.
Family reasons for selling. Opportunity
to educate your children, make excellent
living, and recover orignal investment.
$5,000 cash for business, lease, furniture
and equipment, Oril Ferguson, it
Church, Ann Arbor, Michigan. Aiea

FOR SALE — RESTAUR ANT. . Well
equipped. Beer license. Best location in
town, Bargain for cash. Martha Wash-
ington Cafe, Ionia, Mich. 726

For Sale—Department store, clothing,
dry goods, shoes, etc, Fine town. Sell-
ing on account of health. Address No.
718, c/o Michigan Tradesman, 718

AND FIx-

 

 

 

  

 

 

 

 

 

24

It seems to us that the President
paints the picture in colors a little too
bright. Business, on the other hand,
is not cheerful enough. The signs are
favorable, at least, though it is true
that recovery has lagged. We do not
expect to see that lag disappear at
once, despite the favorable indications;
but six months from now, when Con-
gress has gone home, confidence should
begin to take root, There is a long
road still to travel before the patient
gets back to health, but he has a
strong constitution and he is on the
mend,

 

During the twenty-five years that
have elapsed since His Majesty’s acces-
sion to the throne—whose foundation
is so deeply set in the history of Eng-
land—the King has won for himself
a place of quite unique respect and in-
fluence wherever the English language
is spoken.

His Majesty’s keen and sincere in-
terest in human welfare in its every
aspect, and his generous and: inspiring
leadership in every great movement for
human betterment, as well as the dis-
tinction and charm of his speech when
addressing the public, have made him
a greatly loved as well as highly re-
spected personality in the life of this
complex twentieth-century world.

E. A. Stowe.

—_~++>__
Some Activities of Greeter Chapter
No, 29

A well-attended business meeting of
Charter No. 29 and Auxiliary was held
at the Norton Hotel, Detroit, on April
29. After a nicely prepared and welil-
served dinner separate meetings were
held with President Frank R. Johnson
in the chair and our host, Preston Nor-
ton present.

The report of the sale of Detroit-
Michigan exposition tickets was given
and netted us a substantial sum for the
treasury. Secretary-Treasurer Joe
Denawetz showed that our membership
is about the same as last year and
made an appeal to everyone to send
in his dues, so that we could have a
better representation at the convention
at Los Angeles on June 2. The treas-
ury indicated a good balance and it
was decided to send a donation of $50
to the Greeter Home. The elected
delegate to the convention, Joe Dena-
wetz, was voted $200 for expenses.
Plans for a country store party, to be
held the latter part of May, were dis-
cussed, to help defray the expense.

The applications of Charles H.
Schnell, general purchasing agent,
Book-Cadillac Hotel and Benjamin W.
Keiter, clerk, Book-Cadillac Hotel, De-
troit, were accepted and voted into the
Charter.

Reports of committee chairmen were
heard from L. E. Meeks, Membership
Committee, Joe Denawetz, Publicity
Committee, and W. H. Crabb, Visiting
Sick Committee.

Charter No. 29 went on record as
endorsing our President, Frank R.
Johnson, Johnson’s Rustic Tavern,
Houghton Lake, as a candidate for
Vice-President from the fifth district.

Joe Denawetz.

o-oo —_
Money does not talk until it gets big.

MICHIGAN

Twenty-five New Readers of the
Tradesman

J. W. Lippert, Grand Rapids

Levi De Puit, Grand Rapids

Roy Dodge, Grand Rapids

George Rose, Grand Rapds

Edd G. Pfeffer, Grand Rapids

Henry Holtrop, Grand Rapids

Greenwold’s Drug Store, Grand Rap-
ids.

Orie Hamstra, Grand Rapids

Boerema Shoe Store, Grand Rapids

Silver Foam Brewing Co., Battle
Creek.

W. P. Williams & Co., Grand Rapids

N. J. Van Andel, Muskegon

Henry Andringa, Grand Rapids

George E. Walker & Sons, Grand
Rapids

Cecil E. Taylor, Lansing

Lafayette Pharmacy, Grand Rapids

C. H. Heskett, Grand Rapids

B. Williams, Grand Rapids

E. Hollick, Grand Rapids

L. J. Hoelzley, Grand Rapids

Arthur F, Crabb, Grand Rapids

A. & D. Paint Co., Grand Rapids

C. E. Pottruff, Grand Rapids

A. J. Gibson, Grand Rapids

Hill Market, Grand Rapids.

—_»+~>—__

I do not despise genius—indeed, I
wish I had a basketful of it instead of
a brain, but yet, after a great deal of
experience and observation, I have be-
come convinced that industry is a bet-
ter horse to ride than genius. It may
never carry any one man as far as
genius has carried individuals, but in-
dustry—patient, steady, intelligent in-
dustry—will carry thousands into com-
fort even into celebrity, and this it does
with absolute certainty.

— ++ >—____

The power of God is the only thing
that can make us civil. Good manners
is merely the result of the reverence
that one holds for another person.
That poor thing which we call man has
an opportunity to share with God. He
believes that man is competent to come
up to His level.

Came To Him Naturally

The schoolmaster wrote on the back
of a boy’s monthly report: “A good
worker, but talks too much.” The father
signed the report and then wrote under
the remark of the schoolmaster: “You
should meet his mother.”

Three of the Southwest railroads—
Missouri Pacific, Frisco and Katy—
are sO encouraged with the prospects
of increased passenger and freight rev-
enue, that they are spending $5,205,-
896 for repair and _ reconstruction
projects.

A pure silk is now offered which is
described as waterproof (though it con-
tains no rubber), acid-proof, heat-
proof. It’s also said not to harden,
crack, stick or deteriorate with age.

——_+2+____

Stores Using Slogans on Mail

Several leading stores are now
adopting the practice of incorporating
short advertising material in their me-
tered-mail cancellations on charge-
account letters and other mail matter
sent customers. Two New York stores
are using slogans, emphasizing their
policies or current offerings, which are
changed from time to time. Use of
the additions to the usual cancellation

TRADESMAN

is permissible under the postoffice reg-
ulations applying to metered mail. It
was said that the use of the slogan in
the cancellation affords an added means
of store publicity that is inexpensive.
—_+<+2—___
Code Uncertainty Depressing
Prices

Uncertainty over the future of
the NRA codes is now causing real
weakness in the price structure of
a number of industries, code exec-
utives assert.

This tendency to anticipate a
breakdown in code price controls
is especially noticeable in certain
of the smaller manufacturing in-
dustries. In one case, it is report-
ed that filed prices have been low-
ered progressively, latterly. Fre-
quently, in fact, manufacturers in
these industries are reported ac-
tually offering their products well
below filed prices without notifi-
cation to the code authority.

In one such industry actual
market prices are said to be rapid-
ly approaching pre-code levels.

In larger industries, on the other
hand, particularly those long ac-
customed to trade co-operation,
concerns continue to abide by
filed prices, regardless of NRA
developments. However, manu-
facturers are concerned over the
possibility of removal of the vari-
ous price control] provisions, even
where prices are well maintained,
since there is resultant uncertain-
ty over what competitors will do.

a
Gasoline Consumption Making
New Peak

Domestic consumption of gaso-
line during 1935 is likely to estab-
lish a new all-time record, petro-
leum executives feel on the basis
of experience to date. The in-
crease over the past year’s record
is estimated from 3 to 5 per cent.

During the first quarter of the
year motor fuel consumption ex-
ceeded the record total for the
same period last year. By March
consumption almost equalled that
of April, 1934, an unusual con-
dition.

Heavy new car sales indicate
a further widening of the market
for petroleum products, it is point-
ed out. Increased use of motor
cars for business purposes is also
stimulating gasoline consumption.
In fact, sales of new commercial
cars and trucks by many compa-
nies in the last few weeks have
shown as large increases as have
those of passenger vehicles, while
Passenger cars are reported used
by salesmen and others on busi-
nes trips to an unprecedented ex-
tent.

In addition to the greater num-
ber of vehicles in operation the
progressive development of im-
proved highway facilities in all
parts of the country will stimulate
larger gasoline sales.

——_esoo->___—__
Chevrolet Dispute Effects
The outcome of the election to
be held in the Toledo automobile
workers’ controversy this week is
likely to prove disappointing to
the poor dupes of so-called or-

May 8, 1935

ganized labor, those in close touch
with the situation predict.

Failure of the venal and un-
scrupulous American federation
of labor to provide financial sup-
port to the strikers in the Ohio
plant has fostered discontent with
the union and makes probable full
acceptance of the terms offered
by the General Motors Corpora-
tion by a majority of the strikers.
It is understood that the relatively
small strike fund accumulated by
the Toledo local has already been
exhausted.

Failure to win their demands in
the dispute ought to discourage
projected strikes at other strategic
parts plants in the motor industry.
The grant of a 5 per cent. wage
increase by Chevrolet in this case
—announced long before the
strike was considered — will not
prove sufficient to compensate the
workers for their wages lost dur-
ing the strike, so that there will be
no incentive to strike to gain this
concession already announced.

—___ ~~. _
Coal Output To Turn Upward

The trend of soft coal probably
touched a low point last week,
operators say. It is predicted that
production during May may well
exceed that in the same month
last year.

Stocks accumulated by consum-
ers during March in anticipation of
a strike are being gradually re-
duced, it is said. At the same time
demand has been increased. Rail-
road consumption, in particular,
has been well maintained.

Unless an early wage agreement
is reached in the conferences be-
ginning May 15, consumers will
again begin to stock coal during
the last week of this month, in
anticipation of a walk-out in June.

The Senate proposal to limit
the extension of NRA to only ten
months has greatly increased sup-
port within the industry for the
Guffey coal bill. Enactment of
this measure would intensify un-
certainty among operators, how-
ever, and thus render conclusion
of a wage settlement this month
even more difficult, it is stated.

——

. Administration Makes Big Prom-

ises

Local industries throughout the
country are receiving assurances
on behalf of the administration
that purchases of materials and
the hiring of labor will be con-
fined to the communities in which
are to be undertaken the work-
relief projects under the $4,8000,-
000,000 program.

Fears have been expressed that
contracts would go to outside in-
terests leading to importation of
material and laborers from other
areas, resulting in loss of oppor-
tunity for local economic recov-
ery. Washington is full of visitors
seeking both contracts and assur-
ances, and although the latter are
given with alacrity, there will be
delay in the making of awards
while the preliminaries are being
disposed of.

      

  

 

 

    
 
  
   
   
  
   
  
   
  
  
  
   
  
    
   
    
   
   
   

 

 

PLEA FOR PURITY

When you buy a side of bacon,
Strict precautions have been taken
By the Government to see that it is pure.
For cosmetics and confections,
Bonds and bridges, we've inspections
That the public’s health and purse may rest secure.

Movies cannot give offense or
They'll be butchered by the censor,
Every doctor proves he’s fit to peddle pills.
But no bureau or commission
Asks for proof of erudition
\

 

From the man who'd cure our economic ills.

Any man can mount a rostrum
¢ And prescribe an untried nostrum
Which will guarantee fulfillment of our dreams.
a And he need not call a witness,
' No one challenges his fitness
To be dabbling in our economic schemes.

Any Harry, Dick or Thomas

) Can betray us with a promise

And demand a trial for measures they endorse—
This same Tom, or Dick or Harry
Could not be a veterinary

Since you have to qualify to heal a horse.

Careful guardians protect us
From the untrue stock prospectus;
Most deceptions have been stripped of camouflage;
But it still is caveat emptor
When we're dealing with the tempter
Who would sell us a Utopian mirage.

PAUL McCREA

 

 

 

 

 

 

 

  

Rademaker-Dooge Grocer Co.

 

Distributors for
KARAVAN KIRO COFFEE
KARAVAN EL PERCO COFFEE
KARAVAN SIXTY-SIX COFFEE

 

Phone 8-1431 Grand Rapids, Michigan

 

 

 

Gir® CANDIES

FOR
SPRING AND SUMMER
Orange Slices Minty Mints
_Superior Jellies Licomints
Cream Wafers Ass’t Summer Bon Bons
Malted Milk Lozenges Cherry Ices
Cocoanut Sticks Orange Ices
Banquet Mints Lemon Drops
Candy Hazelnuts Jelly Beans

Also Bar and Penny Goods Specialties
ORDER FROM YOUR JOBBER

NATIONAL CANDY CO., Inc. P utnam F actory GRAND RAPIDS, MICH.

 

 

Sound, Economical
Protection

Every EMPLoyeRs Motus
policy is written in the in-
terest of the insured. As a
result, our service is broader,
our policies are more liberal
and the net costs of Auto-
mobile and other Casualty
insuranceare greatly reduced
by mutual-dividend savings.
GRAND RAPIDS

809 Peoples National Bidg.
Phone 80546

 

 

AAA
Inoculation Semesan

A
Bulk GARDEN SEEDS Packet
Vegetables and Flowers
a

We Specialize in
LAWN GRASS and GOLF COURSE
Mixtures

 

4
INSTANT SERVICE

 

 

 

Write for our Special Prices

ALFRED J. BROWN SEED CO.

25-29 Campau Ave. Telephone 9-4451 Grand Rapids, Mich.

 

 

 

 

$3,728.331.28
PAID .. «.:

MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
: AS PREMIUM SAVINGS TO
IT’S POLICYHOLDERS IN THE
FIVE DEPRESSION YEARS
1930 1931 1932 1933 1934

e
PRESENT PREMIUM
SAVINGS 10%-33%%

REPRESENTED BY THE

MILL MUTUALS AGENCY

MUTUAL BUILDING, LANSING, MICHIGAN
DETROIT GRAND RAPIDS SAGINAW

WE WRITE ALL FORMS OF INSURANCE

 

 

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Ve ete
Si

 

  

~ Backed by a
POPULAR RADIO HIT

Now on the air . . . One Man’s Family
... the popular, human interest com-
edy-drama that millions are listening to.

Tie up with this program. Give nation-
wide Tender Leaf Tea advertising a
chance to increase your sales of this prof-
itable item. Feature Tender Leaf Tea
now.

R

A Product of c=
STANDARD BRANDS INCORPORATED

 

 

 

 

a Sh omen erence LO rsa

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