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CSPUBLISHED WEEKLY (EGE © TRADESMAN COMPANY, PUBLISHERS:
TS I EIS ESL ICO LE ATOOSN

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Fifty-second Year GRAND RAPIDS, WEDNESDAY, MAY 22,

 

THE CARPENTER

I wonder what He charged for chairs at Nazareth,
And did men try to beat Him down,

And boast about it in the town—

“T bought it cheap for half a crown

From that mad Carpenter!”

And did they promise and not pay?

Put it off another day?

Oh! Did they break His heart that way?
My Lord, the Carpenter?

I wonder, did He have bad debts?
And did He know any fears and frets?
The Gospel writer here forgets

To tell about the Carpenter.

But that’s just what I want to know.
O Christ in Glory, here below

Men cheat and lie to one another so,
It’s hard to be a Carpenter!

 

 

 

 

 

 

 

 

GOOD REASONS WHY
YOU SHOULD STOCK

ergy Nhe brand

you know

ids, maintain
seven modern
Michigan facto-
ries for the can-
ning of products
grown by Michi-

gan farmers.

A complete line of canned vegetables and fruits.

    
 

 

 

 

 

FIRE and BURGLAR PROOF

AFES

GRAND RAPIDS SAFE CO.
31-33 Ionia, N.W.

 

 

Tradesman Bldg.

 

 

BISCUITS

MAY BE BOUGHT
WITH CONFIDENCE
AND SOLD
WITH PRIDE

 

 

 

Sale hits that make
Quaker Coffee a fast
moving money maker
for Independent Mer-
chants to Sell.

MAKE MORE MONEY

SELLING

QUAKER COFFEE

Vacuum Fresh

A DISTINCTIVE, RICH, MELLOW BLEND

 

Oo Oo

=> @ POPULAR PRICED FOR VOLUME SALES
a> @ HIGHEST QUALITY VACUUM FRESH
omem—> @ EYE APPEALING ATTRACTIVE LABEL
a> @ NEWLY DESIGNED VACUUM CONTAINER

aa——> @ SOLD ONLY BY INDEPENDENT MERCHANTS

      

ATT eg

COFFEE

 

Check over your
Coffee Department
with our Salesman
for Faster Sales and
More Profit.

 

<

Sap

—

 

a OT own aye aa mera pn ens ee

 

 

 

 

 

 

Fifty-second Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men.

 

SUBSCRIPTION RATES are as follows: $3. per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10cent_
each. Extra copies of current issues, 10 cents; issues a
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of
Grand Rapids as second class matter under Act of
March 3, 1879,

 

 

Printed by the ‘Tradesman Company, Under

NRA Conditions.

 

 

Some Things the Crusaders Stand For
The Crusaders have adopted a form-
ula for the creation of a truly American
movement, which has only one purpose
in mind—the welfare of the entire
American people. The Crusaders be-
lieve in community action. New York
and Washington had little to do with
the building of Kokomo, Kalamazoo
or Kansas City—and the thousands of
like centers throughout the United
States—but these communities had
every thing to do with the developing
of a great New York and Washington.
A return to prosperity will depend on
the return of co-operative, unified ac-
tion in the thousands of communities
that make up these United States.

It is the purpose of The Crusaders
to organize constructive militant Cru-
sader units in all active American com-
munities to destroy the power of the
vicious or misguided malcontent, and
to encourage labor, business, civic and
agricultural elements to pull together.
The 95 per cent. square element of
labor, business and farmers should get
together, work together, respect each
other and build together. It can be
done, and to the same extent that hate-
making, character-assassination and ru-
mor-spreading have destroyed com-
munity security, so wlll Truth, Toler-
ance and Co-operation between these
elements restore community prosperity.
The following, then, is the organization
formula upon which the Crusaders are
building.

1. The organization must be volun-
tary. Its officers, trustees and leaders
must serve without pay. This principle
not only removes the organization
from any element of racketeering, pla-
cing it in position to attack all types of
racketeerng, but has a practcal ad-
vantage, because voluntary effort re-
quires much less money than paid or
professional effort.

2. It must be non-political, in that
no officers, trustee or leader may be a
candidate in any manner for public
office.

 

GRAND RAPIDS, WEDNESDAY, MAY 22, 1935

3. It must be non-partisan, in order
to be free to support or attack mem-
bers of any political party, when such
support or attack seems advisable for
the common good.

4. It must be non-factional and non-
sectional, in order that it cannot be
branded as representing any class,
group, creed or race.

5. It must be a decentralized organ-
ization of local groups, with the na-
tional organization existing for the sole
purpose of stimulating, coordinating
and aiding local activities.

Experience has proven that the ut-
most voluntary effort can be secured
by local groups working for a common
purpose under local leadership.

Local leaders know better how to
stimulate interest in their particular
community than a central. group oper-
ating from a distance.

Local abuses of political power can
be more effectively corrected by local
groups.

We intend to create an active unit
in every one Of the thousands of local-
ities throughout the country, and just
as rapidly as the job can be done, it will
be done! We know there are enough
conscientious responsible citizens in
every community in this country to
effective organization to
checkmate the destructive forces that
have caused so much damage in the
past few years.

It is folly to assume there are more
radicals and visionaries than there are
sound, constructive citizens in any
community.

Since we request the public to join
us in the monumental task to which
we have dedicated our efforts. we want
to make perfectly clear
what our principles and policies are
‘before they cast their lot with us. We
believe with Thomas Jefferson that a
nation least governed is best governed.

We differentiate between govern-
ment control and government regula-
tion. We favor inteligent regulation,
where necessary, to safeguard the
rights of the people, but we oppose the
idea of government control in any
commercial phase.

We are strictly against federal op-
eration of private enterprise. We be-
lieve thoroughly in the theory laid
down by George Washington that the
government should always be the ser-
vant of the people and never their mas-
ter. We advocate loyal adherence to
this policy that marks the sole differ-
ence between freedom and despotism.
We are strictly and unalterably op-
posed to communism, fascism, social-
ism and radical departures from proven
policies of democratic government.

We believe in humanizing the atti-
tude of the strong toward the weak.
Instead of pulling down the strong to
the level of the weak, it is our purpose

form an

to everyone

to encourage and assist the weak to
become strong.

We believe that every man has a
definite obligation to his fellow men
which he has no right to ignore. And
the more prominent and succesful a
man becomes, the more seriously he
must recognize his obligations to the
community. We advocate preserving
and expanding every sound
force responsible before the
crash, for the greatest
prosperity known to man, and we in-
tend to prevent by organized strength
throughout this country the evils that
caused the panic.

To do this effectively, we must draw
the line between the builder and the
destroyer. We must encourage the
builder and squelch the destroyer.

We offer no pot of gold at the end
of the rainbow. We believe that secur-

creative
stock
nation-wide

ity and happiness must be earned, and
earned by self-supporting work. Al!
people since the beginning of time who
tried to get something for nothing
ended up with nothing. And the man
promising real wealth or goods without
one hundred per cent. work in payment
is just as dangerous to society and as
destructive as the stock swindler who
gulled millions into parting with their
savings for a like purpose in 1929,

We do bring you Hope. We do point
out the way for every man desiring
work to have work to do at fair wages
With Truth we explode the fallacy that
economic reasons keep millions on dole.

We can—by organized effort—with
Truth for ammunition, deflate the
power of the demagogue and irrespon-
sible soothsayer.

We repeat this part of our first ed-
ucational broadcast, “the demagogue
the communist, the facist and the brain
truster are right or they are wrong.”
They cannot bunk the people into be-
lieving they are right—when we fur-
nish the facts to prove they are wrong.
The brain truster claims we are over-
produced—that the United States is
fully developed and as an expanding
nation we are now going down hill. We
can prove that this basic charge of the
brain truster is exactly 100 per cent.
wrong. Our Research Department wil!
furnish you information regarding the
unfilled seventy-five billion dollar mar-
ket which will employ thirteen million
more men than are working in this
country now. Since we have only ten
million idle we should now be faced
with a labor shortage and not a job
shortage. With banks loaded with
money to finance activity, only one
thing holds this country from moving
ahead as it has never moved ahead in
its existence . and that is the fear
of responsible people concerning gov-
ernmental attitude toward private en-
terprise, and possible irresponsible de-
structive legislation as now proposed

Number 2696

by many demagogues in various parts
of the country.

To end the panic is an organization
job. It is a matter of bringing into ac-
tion the complete truth which will ex-
plode the wild-eyed, subversive theories
in all parts of the country and deflate
the power of demagogues and mounte-
banks to any longer prolong the de-
pression.

In this great campaign the Crusaders
seek only the Truth and on a platform
of Truth they justify their existence.
Truth and Truth
country the tenacious grip of
Truth will prove
the judgment of our forefathers sound.

alone can free this
from
business paralysis.
It will prove the judgment of our pres-
ent crop of political racketeers and
demagogues unsound.

If a few individual business men have
dishonestly taken
people, Truth

advantage of our
will destroy them. If
certain individuals among our men of
wealth have dishonestly uséd_ their
power, Truth will expose them. “Know
the Truth and the Truth shall make
you free.” This biblical statement will
always be a sound doctrine. To fight
misinformation and malice with Truth
and Tolerance the Crusaders dedicatz
themselves to the job of rallying the
people of these United States into an
irresistible constructive force to re-
establish Faith and re-instill confidence
and enthrone Common Sense.

Wake Up, America

Let's decide for ourselves where we
are going. We have seen too much of
unopposed political racketeering by
organized blocs, of unopposed pirating
of public funds by vote-hungry politi-
cians, of unopposed organized minori-
ties taking selfish advantage of the
present economic crisis, of unopposed
alien and un-American groups seeking
to throw overboard those principles of
individual liberty which inspired our
forefathers to found this nation.

We don’t just “view these things
with alarm.” We are sick of them. We
of the youngger generation see noth-
ing ahead but continually increasing
burdens, with suppression of the initi-
ative necessary to overcome these bur-
dens. We, therefore, call to action the
young men and women leaving school
and college—and all of the younger
generation—who desire a voice in the
creation of conditions under which you
must live your lives.

To the millions of us, who are to-
day without property, who want op-
portunity to build our own security
through our own efforts, instead of be-
coming pawns for bureaucrats to move
about on the economic chess board as
they see fit, and to the women of every
community, we especially appeal for
active participation in this country-
building Crusade. Fred G. Clark,

National Commander of Crusaders.

 

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2

 

MICHIGAN TRADESMAN

 

May 22, 1935

 

IN THE REALM OF RASCALITY

Which Are
Suspicion

Questionable Schemes
Under

After a formal complaint has been
tried, the Federal Trade Commission
considers all the facts in the case and
decides whether to order the respond-
ent to cease and desist from the prac-
tices charged or dismiss the com-
plaints. Orders to cease and desist
were made pulic in five cases in April.
They are listed as follows:

False Representations Designed to

Secure Agents

Duralith Corporation, New York
City, and others, engaged in the man-
ufacture of a plastic paint or wall tex-
ture designated “Duralith”, directed to
discontinue representing that the prod-
uct is waterproof or washable and may
be applied in one operation by anyone;
to discontinue representing that Dura-
lith has never been distributed in the
territory for which a distributor is be-
ing solicited and that it has been suc-
cessfully distributed in great volume,
with monthly repeat orders, in other
parts of the United States, the demand
being fifty per cent. above that of all
competing products, and that distrib-
utors are sending in letters expressing
their pleasure at their success, unless
such are the facts, and other repre-
sentations.

False and Misleading Advertising

Evans Fur Co., Chicago, and others,
engaged in the sale of fur garments,
directed to discontinue representing in
advertising matter, by radio, or in
any other manner, that garments pur-
chased by respondents for resale are
manufactured by them; to discontinue
representing that garments are sold at
prices less than the retail prices of
garments of similar value, due to the
elimination of the middleman’s profit,
often amounting to as much as 50 per
cent. of the retail price, when such are
not the facts; and to discontinue rep-
resenting by pictures or in any other
manner that the garments sold are
worn by certain popular moving picture
actresses, unless the garments are so
worn.

Representation of Domestic Products
as Imported Products

Jules V. Riviere Perfumes, Inc.,
New York City, engaged in the manu-
facture of perfumes, directed to dis-
continue the use ofthe words “Paris”
and “France” on labels, cartons, or in
advertising matter descriptive of a
domestic product, in any manner that
would suggest the products originated
in France or Paris; and to discontinue
the use of the name Jules V. Riviere,
or any part thereof, and any words in
the French language, on labels, cartons,
and in advertising matter circulated by
means of radio or publications, descrip-
tive of domestic products, without a
printed or oral statement clearly show-
ing that the products are made in the
United States.

Misbranding

John F. Bolon Cigar Co., Bethesda,
O., engaged in the manufacture of
cigars, directed to discontinue the use
of the words “Tampa,” “Tampa Kid,”

“Hiabana Fabrica de Tobaccos,” “Vu-

elta A’bijo,” “Vuelta Abijo Fabrica de
Tobaccos,” “Turkey,” ‘Matchless
Turkish Blend,’ or words of similar
import, either alone or in connection
with the words “Garcia Sweets,” to
designate or describe cigars that are
not cured in rum.

Edward M. Kahn Corporation, New
York City, engaged in the manufacture
of narrow ribbons, directed to discon-
tinue the use of the words “Taffeta”,
“Silk,” and “Pure Dye” in advertising
matter or on labels to describe or des-
ignate narrow ribbons that are not
made entirely of silk.

 

Audrey Products Co., of Cincinnati,
has entered into a stipulation with the
Federal Trade Commission to cease
advertising that its “Aubrey Herb Tea”
alone has value in treatment for the
reduction of overweight, or that it re-
moves toxin from the blood stream
and that by its use one can “slender-
ize” easily and safely. The company
will also cease making the allegation
that weight reduction is based solely
on a continued normal elimination. The
herb tea will no longer be advertised
as a remedy for high blood pressure,
stomach or kidney troubles, liver dis-
orders, arthritis, swollen ankles or a
rundown condition.

 

Suppression of price competition in
the jobbing of automobile parts and
accessories in the Birmingham, Ala.,
territory is alleged in a Federal Trade
Commission complaint against Birm-
ingham Automotive Jobbers Associa-
tion and its officers and members, who
are said to constitute a majority of this
class of jobbers and to occupy a dom-
inant position in that territory.

Charging the respondents with seek-
ing to bring about elmination of price
competition among themselves, the
complaint says that in September, 1933,
they entered into an agreement, com-
bination or conspiracy to fix and main-
tain uniform prices, and since that time
have carried it out in their sales to
dealer-customers, garage and fleet own-
ers and others.

They agreed, according to the com-
plaint, to use manufacturers’ resale
schedules and to fix uniform prices for
automotive parts and! equipment, re-
pair jobs involving only labor, and re-
pair jobs involving both automobile
parts and labor. They also fixed
schedules of discounts to be allowed
by them to certain classes of purchas-
ers of parts and accessories and, the
complaint says, agreed to require cer-
tain classes of purchasers to resell
parts and accessories bought from re-
spondent members at list prices of the
manufacturers or at prices fixed by the
association. They are said to have
agreed that whenever a member should
see fit to change a price on a part,
accessory or on labor, except on close-
out items, he should notify either the
association secretary or each member
before the change should be put in
effect.

 

Van Kannel Revolving Door Co., of
New York City, is charged in a com-
plaint issued by the Federal Trade
Commission with violation of the Clay-

ton law through acquisition of control-
ling stock in two competing companies,
the Atchison Revolving Door Co., of
Independence, Kan., and Revolving
Doors, Inc., of New York City.

Such acquisition, according to the
complaint, substantially lessens compe-
tition between the respondent and the
acquired companies and between the
acquired companies themselves, and re-
strains trade in the sale of wood and
metal revolving doors and tends to
create a monopoly in the respondent in
the manufacture and distribution of
these products.

As a result of the acquisitions, the
complaint says the Van Kannel com-
pany now occupies a dominant position
in the wood and metal revolving door
industry, controlling the manufacture
and sale of more than 60 per cent. of
the total volume of sales of these prod-
ucts in the United States.

The Atchison Revolving Door Co.,
according to the complaint was organ-
ized about March 9, 1929, with an
authorized capitalization of 4,000 shares
of stock of $100 par value each, all
outstanding, having turned over to its
predecessor, Atchson Revolving Door
Co., its entire capitalization in exchange
for the Atchison plant and other phys-
ical properties. About the same time,
Van Kannel purchased for $400,000 all
capital stock of The Atchison Revolv-
ing Door Co. by paying $100,000 in
cash on delivery of the stock and the
balance in installments running over
ten years.

Van Kannel, according to the com-
plaint, about August 13, 1930, acquired
7,600 shares of the total 12,600 shares
outstanding of Revolving Doors, Inc.

>
Currency Stabilization Not Particularly
Bright

The trend of business over the last few
months has indicated it has a momen-
tum of its own. Although seasonal re-
cession has occurred, the level of busi-
ness is good, taking into consideration
labor troubles and other uncertainties.
One encouraging feature is the revival
of residential building. Although no
particular improvement is expected in
business over the next few months,
there is belief that next fall will see
considerably greater volume. At that
time relief works expenditures should
have a sustaining influence. The fact
that business holds relatively good in
spite of uncertainties, may also ac-
count to some extent along with the in-
flationary psychology for the improved
stock and lower grade bond prices last
week,

Of course, political uncertainties still
exist. The bonus situation is believed:
to be really a struggle over greenbacks.
The Patman bill is not expected to be
passed by the Senate over the veto.
Should it be defeated some assistance
to the high grade bond market could
be expected as future bills for issuance
of greenbacks hardly have the political
appeal which the bonus bill had. Never-
theless, the reform motive remains, as
indicated in the public utility holding
company bill which came out of the
Senate Committee very much like the
original bill. Whether or not the elim-
ination phase of this bill will be finally
enacted is unpredictable. Currency

stabilization prospects are not partic-
ularly bright inasmuch as there is ap-
parently no indication of any leading
country taking the lead.
J. Petter.
—__~++2___
Trends in Retailing of Foods

1. Market or combination stores are
getting more of the food business.

2. Specialty or single-line stores are
slowly losing out.

3. Slip-shod credit stores are out of
date,

4. The grocery business is drifting
toward larger stores.

5. Personality of the merchant and
the store are more important to suc-
cess than ever before.

6. Dollar sales dropped 38 per cent.
from 1929 to 1933, but increased 8 per
cent. in 1934.

7. 27 per cent. of all the money peo-
ple spend goes to food stores, the coun-
try’s greatest single business.

8. Stores that sell meats and pro-
duce in addition to groceries had 31
per cent. of the total food business in
1929; by 1933 their proportion had in-
creased to over 41 per cent.

9. Grocery stores without meats were
heavy losers of volume from 1929 to
1933, as were the general stores, but
exclusive meat markets suffered the
greatest loss.

10. The number of grocery stores not
handling meats declined 15 per cent.
in four years. Combination stores in-
creased 21 per cent. in number, gen-
eral stores showed a shrinkage but ex-
clusive meat markets showed the larg-
est shrinkage—a decrease of 23 per
cent. in number.

11. The number of individually-own-
ed food stores declined less than 3 per
cent. during the depression. The num-
ber of chain store units declined over
6 per cent.

12. The number of individually-own-
ed combination stores increased 17 per-
cent, while the number of chain com-
bination stores increased 30 per cent.

13. Individually-owned grocery and
combination stores increased their busi-
ness 9%4 per cent, in 1934, while chain
stores increased theirs about 6 per cent.
The most important requisites to suc-
cess in the retail food busniess are an
attractive modern store; credit control;
a store large enough for efficient oper-
ation and customer appeal—with a full
line of goods, including meats; a com-
paratively low operating expense; and
finally a store with personality.

14. The old-fashioned slip-shod credit
store is as out of date as the horse and
buggy.

15. The sales of credit stores declined
more rapidly than the sales of cash
stores during the depression.

16. The slip-shod credit stores suf-
fered even larger losses, while stores
that had their credits under control did
considerably better.

17. Housewives themselves hold a
slip-shod credit grocer in contempt;
they no longer have confidence in him.

18. Grocers must either adopt a sys-
tem of controlled credit or else go on
a cash basis.

19. Controlled credit means, first of
all, that there must be an understand-
ing with each customer as to the
amount of credit.

 

 

May 22, 1935

MICHIGAN TRADESMAN

3

 

20. The small stores have grown
smaller and larger stores have grown
larger. Small stores not only lost dol-
lar sales but actually lost tonnage. The
medium-sized stores did better. The
large stores doing $1,000 a week or
more did still better. The large stores
increased their tonnage every single
year,

21. The large store has a more im-
pressive front, more inviting interior
and displays. It offers a better selec-
tion of merchandise and generally has a
fresh meat department with a full line
of groceries. The activity of the large
stores attracts new customers.

22. After all is said and done, the
greatest single factor in success is the
merchant himself. Personality is one
of the greatest single factors in suc-
cess to-day.

23. The master food merchant has a
pleasing personality; he commands con-
fidence; he has well-trained employes;
he is adapted to his work; and is intel-
ligent enough to grasp the principles of
food store management.

24, Individually-owned grocery stores
which can adjust their operations to
these modern conditions have a very
bright future ahead.

—_~+~->—___
There Is No Success For the Man—
Who vacillates.
Who is faint-hearted.
Who shirks responsibility.
Who never dares to take risks.
Who thinks fate is against him.
Who is discouraged by reverses.
Who does not believe in himself.
Who expects nothing but failure.
Who is always belittling himself.
Who is always anticipating trouble.
Who waits for something to turn up.
Who complains that he never had
chance.

Who is constantly grumbling about
his work,

Who never puts his heart into any-
thing he does.

Who blames circumstances or other
people for his failures.

Who expects to eliminate from his
work everything that is disagreeable
or distasteful.

Who is forever wishing that he were
doing something else instead of the
thing he is doing.

Who clings tenaciously to old ideas
and old ways of doing things and is a
slave of precedent.

Who shuts himself within his own
little life so completely that he cannot
take interest in anything outside of it.

Who thinks the times are always
out of joint, and that he was not born
at the right moment, or in the right
place.—Success.

—_>-->—___
Suggestion

A food store in the South used a
piece of dry ice and put it in an old-
fishioned coffee pot containing water.
Dry ice, of course, causes the coffee pot
to “steam” just as though there were
coffee being actually brewed in it. This
feature was put in the center of a
window generously banked with coffees
and attracted wide attention. To make
the setting more realistic, several cups
of. black coffee were placed near the
coffee pot together with creamer, su-
gar bowl and other service.

MEN OF MARK

F. T. Marty, President Grand Rapids
Wholesale Grocery Co,

Frank T. Marty was born on a farm
in Allegan township, near Allegan,
Aug. 22, 1874. His father and mother
(maiden name Josephine Strofer) were
both born in Switzerland. Mr. Marty’s
school days were confined to the in-
struction afforded by the red school
house.

After devoting some years to the
Marty farm he spent one year in the
factory of Phelps & Bigelow at Kala-
Two subsequent years were
devoted to the manufacturing depart-

maZoo.

ganization $68,000 in debt and in poor
repute with banks, creditors and stock-
holders. Based on a careful inventory
the stock was not worth over 15 cents
on the dollar. Mr. Marty realized he
was up against a tough proposition and
prepared to reverse the situation at the
earliest possible time. He issued $27,-
000 8 per cent. preferred stock, which
he sold to his stockholders at par. The
interest on this obligation was paid
promptly and the entire ssue was re-
tired at maturity April 1, 1930. The
remainder of the indebtedness was
gradually retired. He now has $105,-
300 worth of stock outstanding in the
hands of 351 members of his company

 

F. T. Marty

ment of»the L. Perrigo Co., Allegan.
In 1900 he formed a copartnership
with W. J. Koloff and engaged in the
grocery business at Allegan under the
style of Koloff & Marty. A year later
S. J. Wise was admitted to partner-
shp and the firm name was changed
to Koloff, Marty & Co. Two years
later Mr. Wise bought the interest of
Mr. Koloff and the firm name was
changed to Marty & Wise. Later on
F. L. Switzenberg purchased an in-
terest in the store, when the firm nam
became Marty, Wise & Co. Jan. 1,
1920, Mr. Marty sold his interest in
the business to his partners and re-
moved to Grand Rapids, having already
taken over the management of the
Grand Rapids Wholesale Grocery Co.
in September, 1919. He found the or-

and has accummulated a surplus of
$77,557.67. The total sales last year
were $1,281,852.35. The officers of the
corporation are now as follows:

President—F, T. Marty

Vice-President—P. J. Hoekzema

Sec’y & Treas.—Archie Lindberg

Merchandising Manager—Temple R.
Lovett.

Directors—H. G. Stanton, L. V. Eb-
erhard, B. J. Christensen, Richard
Andringa, E. T. Marty, P. J. Hoek-
zema and Archie Lindberg.

Mr. Marty was married Dec. 27,
1898, to Miss Annie E. Wise, of AlI-
legan. They have had three children,
two sons and a daughter. Lawrence E.
is in charge of the coffee department
of the house. Norman L. is in the
office of the General Food Co. in De-

troit. Genevieve is married to Jack
Ryan and resides at Tampa, Florida.

Mr. Marty is a member of Trin-
ity Methodist church of Grand Rapids
and the Odd Fellows lodge at Allegan.
He is a deer hunter and an inland lake
fisherman. He attributes his success
to hard work, but those who know
him ‘best realize that shrewdness in
buying and scrupulous care in the se-
lection of his associates and employes
has had much to do with the remark-
able success he has achieved in the
handling of food products.

Printing Greenbacks

If it is justifiable to issue 2,000,000,-
000 of new currency for the bonus,
why should not that “simple” method
be adopted for meeting cther financial
problems? Why not “ease” the relief
burden by turning out a fresh supply
of crisp greenbacks? Why not retire
government debts that way? Why not
lift the processing taxes and pay the
farmers’ benefits with nice, clean bills?
These and many other similar pro-
posals might be expected to be raised,
if the President failed to veto the Pat-
man bill and the style were set.

Silverware in Good Demand

Orders for sterling and plated silver
hollow ware continue good in the
wholesale market despite the rise in
made by
Retailers are covering on
flatware requirements for immediate
delivery and are buying hollow ware

quotations producers two

weeks ago.

heavily for graduation and wedding

presents. The rising prices of silver,
and publicity attendant upon the in-
creases, producers said, has enhanced
the consumers’ regard for silver prod-
uts and created an unusual demand for
the cheaper grades of sterling ware.

Mandel Heads Convention Group

A convention committee comprising
more than sixty leading business, in-
dustrial and financial figures in Chicago
has been appointed for the Summer
convention of the National Retail Dry
Goods Association in that city from
June 10 to 13. Leon Mandel, general
manager of Mandel Brothers, has been
named chairman of the committee, the
personnel of which also includes Mayor
Edward J. Kelly. The convention is
the first general Summer gathering the
association has ever held,

German Sign Draws Them

The words “Hemgemechte Wurst” in
large letters on the front of the Stark
& Schmeisser market on Paulina street,
Chicago, increased the sausage trade
twofold and made a lot of new cus-
tomers for the store. New customers
explained they had not known before
that it was obtainable there.

The real problem with which mod-
ern government has to deal is how to
protect the citizen against the en-
croachment upon his rights and liber-
ties by his own government, how to
same him from the repressive schemes
born of the egotism of public office.

——_+~--___

A new luminescent paint, for any
surface, is said to remain luminous for
12 hours after exposure to light. It
contains no radio-active matter, is non-
inflammable, non-toxic.

 

 

 

4

MOVEMENTS OF MERCHANTS

Central _Lake— Roy Mathers has
bought out the Darling grocery stock
here. :

Jackson—The Pierce Clallam Timber
Co., 510 Peoples Nat’l. Bank Bldg., is
capitalized at $50,000, $21,580 being
paid in,

Detroit— The McGivern-Haldeman
Co., 307 West Fort street, has changed
its name to the Metropolitan Develop-
ment Co.

Muskegon— The Muskegon Fire-
stone Auto Supply & Service Stores,
Inc., succeeds the Muskegon Firestone
Service Stores, Inc.

Escanaba—Islands, Inc., jobber and
distributor of hardware, notions, candy,
etc., has a capital stock of $50,000,
$4,500 being paid in.

Albion—Thieves entered the depart-
ment store of the George T. Bullen
Co. and carried away the contents of
the cash register, about $50.

Detroit— The Excelsior Laundry
Machinery Co., Inc., 525 East Jeffer-
son avenue, has decreased its capitai
stock from $50,000 to $10,000.

Flint The Genesee-Paint Stores,
Inc., 513 Harrison street, dealer in
paint and wallpaper, has a capital stock
of $20,000, $10,000 being paid in.

Holland—Fred Steketee, who recent-
ly sold his grocery stock in Allegan to
Charles Sheffer, has taken a position
with the Gil-boat Co. of this city.

Detroit—The Outdoor Neon Cor-
poration, 2451 Grand River avenue,
electric signs and kindred articles, has
a caiptal stock of $1,000, all paid in.

Bridgman—The Bridgman Economy
Store, Inc., dealer in merchandise for
personal, household and general use,
is capitalized at $10,000, all paid in.

Detroit—The Michigan Stone Co.,
14100 Welland avenue, organized to
quarry, fabricate and erect stone, has
a capital stock of $10,000, $3,000 being
paid in.

Detroit—State Roofers, Inc., 4735
Buchanan avenue, production of roof-
ing materials, has a capital stock of
3,000 shares at $1 each, $3,000 being
paid in.

Detroit—Cosmetics, Inc., 103 West
Atwater street, drugs, cosmetics,
pharmaceuticals, etc., has been incor-
porated with a capital stock of $5,000,
all paid in.

Cadillac—D, B. and J. B. Wooley,
twin brothers, have opened their new
drug store. It is located in the store
formerly occupied by the Richard E.
Harmon drug stock.

Alanson—Walter W. Fairbrain, the
hardware dealer, has been in the Uni-
versity hospital at Ann Arbor the past
six weeks. He is expected to be able
to return home soon,

Sandusky—The W. R. Polewacz Co.,
Inc., dealer in general merchandise,
has decreased its capital stock from
$100,000 to 1,000 shares no par value,
book value $60 a share.

Detroit—The Main Market Co., 4349
Grand River avenue, wholesale and re-
tail dealer in meats and dairy prod-
ucts, has a capital stock of $10,000,
$4,000 of which has been paid in.

Negaunee—Mrs, Martin Lerlie, of
Ishpeming, will open a restaurant in

MICHIGAN

the building formerly occupied by the
Princess Cafe, on Iron street. It will
have a seating capacicty of about 50.

Detroit— The Cilocon Corporation,
2730 Union Guardian Bldg., manufac-
turer of bottles and feeding appliances
for infants, has a capital stock of $100,-
000, $2,500 of which has been paid in.

Bay Citvy—The Laetz Foundry Co.,
800 Woodside avenue, has merged its
business into a stock company under
the same style with a capital stock of
$15,000, $8,000 of which has been
paid in.

Bear Lake—Herb Krohn has com-
pleted the work of remodeling the store
building he will occupy with his bakery
and will open the place for business
May 25, under the style of the Home
Bake Shop.

Muskegon—The Arcade
has changed its capital structure from
$10,000 preferred and 200 shares no par
value to $25,000 common. Anthony L.
Mazurkiewicz succeeds Louis  V.
Simpson as manager.

Holland—Walter C. Van Meeteren,
proprietor of the Holland Battery
Shop, 9 West Seventh street, has sold
a half interest in it to Harold Vande
Bunte. The business will be continued
under the same style.

Detroit—Henry Gunter, dealer in
groceries and meats at 9137 Kercheval
avenue, has merged the business into
a stock company under the style of
Gunter’s Markets, Inc., with a capital
stock of $25,000, $5,000 of which has
been paid in.

Detroit—Samuel Berk, dealer in gro-
ceries and meats, at 13022 East Jeffer-
son avenue, has merged the business
into a stock company under the style
of Samuel Berk, Inc., with a capital
stock of 500 shares at $10 each, $5,000
being paid in.

Lyons—The purchase of the local
branch factory of the Ypsilanti Reed
Furniture Co., will be the issue of a
special election called in the village of
Lyons for May 27, The factory, which
has been idle since 1928, is being sought
by the village as an aid in attractng
new industry.

Petoskey—William C. Wykes and
son, Richard Wykes, of Grand Rapids,
have purchased Bathke Food Market,
groceries and meats, taking immediate
possession. Theodore Bathke, former
owner, will devote his entire attention
to his wholesale meat and poultry busi-
ness on Ingalls avenue.

Pharmacy

Jackson—Twenty years ago, Walter
S. Goff, of Jackson, ran a grocery
store in Hoxeyville, and among his
customers was a man who moved
away owing him $12.33. The account
was forgotten. Last week, however,
Goff received a letter from his debtor,
inclosing a money order for the full
amount,

Belding—J. W. Ferdon and C. Van-
den Bos, both of Grand Rapids, have
purchased the Belding Lumber Co. and
all of its property, taking immedate
possession. Peter Vanden Bos, brother
of one of the proprietors, will manage
the business, succeeding Harry Dim-
mick, who has acted in that capacity
for a number of years.

Lansing — William Howard Driver,
39, of 218 North Hayford avenue, was

   

TRADESMAN

sentenced to serve 18 months to 10
years in Jackson prison when he ap-
peared before Judge Leland W. Carr
of circuit court Saturday on a charge
of embezzlement. Driver was charged
with embezzling $159.04 from the El-
liott Grocer Co., where he was em-
ployed as a salesman.

Newberry—The resignation of An-
drew Westin, Newberry merchant,
from the McMillan township Board of
Education has been accepted by the
Board, and William V. Johnson, an-
other merchant has been appointed to
fill his place until the expiration of tne
term in July. As a token of his service
the board voted a resolution of appre-
ciation to Mr. Westin at its last meet-
ing.

Belding—The Belding Hosiery Mills,
which was forced to discontinue opera-
tions a few weeks ago because of lack
of orders, has received enough orders
to justify it in resuming operation, For-
mer employes are being returned to
their places as rapidly as possible. A
new superintendent is being installed
in the person of Fred Dost, of Long
Island City, New York. He is an out-
standing man in the hosiery industry.

Detroit—Friends and relatives hon-
ored Simon Loewenstein, dean of De-
troit livestock men, at an open house
Sunday in his home, 2932 Webb Ave.
Mr. Loewenstein is 75 years old to-day.
Born in Germany, he came to this
country about forty years ago and has
lived in Detroit ever since. He is pres-
dent of S. Loewenstein & Son, whole-
sale meat dealers. Extremely active for
his age, Mr. Loewenstein has gained
fame as perhaps the only packer who
flies to the markets to purchase cattle,
He often flies as far as Omaha.

Greenville—The Gibson Refrigerator
Co., which a year ago obtained a Gov-
ernment loan of $350,000, has been op-
erating at a slight profit for the last
three months producing a new line
of electric refrigerators which are grad-
ually increasing in sales. The com-
pany, completely reorganized in per-
onnel and executive setup during the
past six months with the assistance of
a special representative of the Recon-
struction Finance corporation, has
greatly reduced its overhead and ef-
fected important operating economies,

Muskegon Heights—Two Muskegon
Heights merchants -were victimized by
a bad check artist on May 2, it was
revealed yesterday when the checks
which had been drawn on the Owosso
State Savings bank were returned yes-
terday to the Heights. Chief Chester
A. Derby of the police department was
notified. Both checks were made out
to a “J. Williams” in the same hand-
writing, and were endorsed in identical
writing, despite the fact the descrip-
tions given of the stranger varied. One
said he was about six feet tall, and the
other said he was of medium height.
The Weston Hardware on Peck street
was defrauded by one check for $12.75,
and R. O. Boyd at the Schoenberg
Meat Market on Broadway avenue,
with the other check for $6.95.

Detroit—A grand jury investigating
food prices, turned its attention to a
meat cutters’ strike at the plant of
Lowenstein & Son, 1945 Adelaide

 

May 22, 1935

street, which began Dec. 14. Nin,
persons were questioned about th.
strike. Harvey King, treasurer of th
strike committee, was ordered to ap
pear with the records of funds collect
ed for relief of the strikers, The gran,
jury probably will investigate allege,
misuse of the funds. The strikers said
that they had been questioned abou
recent window-breakings in
which buy their meat from the Lowen
stein firm. The thirty-four union crook:
‘who went On a strike were said to hay;
put emery into crankcases of the cars
and sugar in the gasoline of customers
who came to buy goods and left thei
cars outside.

stores

 

Manufacturing Matters

Lowell—William Christiansen, ice
cream manufacturer, has opened an ice
cream parlor in Saugatuck, with Miss
Ruby Eickhoff as manager.

Detroit—The Perfecton Egg Grader
Co., Inc., 1201 Guaranty Bldg., organ-
manufacture and sell egg
capitalized at $10,000,

ized to
graders, is
$8,500 being paid in.

Detroit—The Safe-way Sales, Inc.,
7338 Woodward avenue, organized to
hold patents, manufacture machinery,
has a capital stock of 2,000 shares at
$1 each, $1,000 being paid in.

Detroit—The Acco Products Co.,
11643 Linwood avenue, organized to
manufacture and market food prod-
ucts, extracts and commodities, with a
capital stock of $1,000, all paid in.

Grand Haven—The soy bean, little
known to American farmers until the
past few years, has been suggested to
many Ottawa county farmers by the
county agricultural agent’s office as a
good income crop. Leo R. Arnold,
county agent, believes soy beans will
become an increasingly valuable crop
in the future and calls attention to
their use in more than 100 manufac-
tured products, It is found in more
than fifty human foods, is present in
many prepared animal foods and used
in paint, enamel and soap manufacture.
Soy beans are an emergency crop on
many farms and, being a legume, assist
in building up the nitrogen content of
the soil. Soy beams have been plant:
with corn to serve as fall pasture.

——— +> >___

There is also a new exterior house
paint, described as proof against stain-
ing from copper screening, rusty nails,
etc., also against cracking and fading.

—_2-»___
Tarnishing of metallic blouses and
gowns is also retarded by new garment
bags made of moisture-proof transpar-
ent cellulose backed with gauze.

—_2>-+___

It is by believing in, loving and fol-
lowing illimitable ideals that man
grows great. They live before us as the
image of that under which we are to
grow forever.—Stopford Brooke.

Pears or apples are peeled, cored and
halved or quartered, then routed to a
conveyor by a new machine. It is said
to handle 40 pears or 50 apples a min-
ute.

A man’s real limitations are not the
things he wants to do, but cannot;
they are the things he ought to do, but
does not.

 

 

May 22, 1935

MICHIGAN

TRADESMAN

5

 

Essential Features of the Grocery
Staples

Sugar—Jobbers now hold cane gran-
ulated at $5.40 and beet sugar at $5.20.

Tea— The first hands tea business
during the week has been fairly satis-
factory, though not large by any
means. Prices are steady, however, in
spite of this, owing to firmness in pri-
mary markets. The market for new
Japan teas opened during the week,
slightly under last year. Consumptive
demand for tea is moderate.

Coffee—The market for future Rio
and Santos coffee green and in a large
way began the week with a slight ad-
vance due to improvement in Brazilian
exchange and the issuance of figures
showing a decrease in world’s coffee
stocks, There were further slight ad-
vances in futures during the few days
following this, and about the middle of
the week the market turned easy again,
also. due to conditions in Brazil. Spot
Rio and Santos green and in a large
way has not changed materially, al-
though there have been slight declines.
Milds have shown a slight fractional
decline. The jobbing market on roasted
coffee is about unchanged for the week.
Consumptive demand good.

Canned Fruits—Canned fruits have
shown little decided change in the past
week, A certain amount of business is
being done in spot goods, but only in
a replacement way, and it is doubtful
if this present season will see much
more business along this line. Supplies
of spot goods are light and surpluses
are pretty well confined to No. 2%s
tins. The other sizes, particularly the
No. 10s, are short,

Canned Vegetables—Although there
has been considerable “shopping
around” for filling-in bargains in
canned vegetables, the market has
shown a much stronger undertone this
week, Large supplies of old stocks are
more difficult to locate at sharp price
concessions, although large distribu-
tors are in the market for immediate
supplies of low-priced goods for their
current promotions, which are receiv-
ing favorable consumer response. Fu-
tures prices are holding up well, al-
though large buyers have assumed a
waiting attitude because of the uncer-
tainties with respect to canners’ and
distributors’ codes. The National Can-
ners Association has called a confer-
ence to be held in Washington, May
22 and 23 to take up NRA and AAA
questions, With the first operations of
the new season scheduled to open on
peas toward the latter part of next
month, any surpluses there are of old
goods are being pressed on the market
now at prices close to those at which
futures were sold recently. However,
some of the lots offered have been off-
grade and have not found ready outlets.

Canned Fish—Holders are looking
forward to improvement in the demand
for salmon as the period of greatest
consumption is at hand. Generally
speaking, salmon is firm with further
advances likely in Alaska grades. Cali-
fornia tuna fish is short as the pack
is light. It also looks like a slim pack-
ing season for Maine sardines. Other
tinned fish unchanged.

Dried Fruits—Dried fruits are mov-
ing out in a routine way here, with
prices holding in such a narrow range
as to be quotably unchanged. The
supply of fruits on spot is quite moder-
ate as the summer season approaches
and thus prices have not been under
pressure. The trade both here and in
the interior is taking goods against
immediate requirements only. There
seems to have been a reasonably well
sustained movement into consuming
channels, but during the summer
months retail outlets usually keep their
supplies of dried fruits at low ebbs and
turn to something more seasonal. The
Coast reports continued quiet for ship-
ment, and occasionally there is a little
evidence of pressure, limited as a gen-
eral thing to some of the smaller
packers. As far as the large packers
are concerned, they seem content to
hold their present supplies, and there
is little reason to look for any marked
reactionary influence in California. The
new apricot crop is to be relatively
short again, although larger than last
year’s exceedingly small crop. The ex-
port outlook has shown a little im-
provement,

Beans and Peas—The entire line of
dried beans and peas continues very
dull. Prices none too steady.

Nuts—The market has been geneally ©

routine here and there is no feature re-
ported. Somewhat increased demand
for walnuts has been noted by some
sellers due to expansion of demand in
the ice cream trade. This is a season-
al affair. Shelled Brazils have been
moving a little better to the candy man-
ufacturers, Cashews are in fair de-
mand and almonds about the same.

Olive Oil—The olive oil market
showed no definite change last week.
Prices in both Italy and Spain contin-
ued steady and any slight fluctuations
of recent weeks were too narrow to
have any bearing on the market here.
There is a fair demand reported for
olive oil on spot and prices are steady.

Rice—As millers expect to clean up
all holdings of spot rice before the new
season, the market continues very
strong in the South, to somewhat high-
er. It is now a question of supply and
demand and prices will react tothe in-
dividual positions of the various kinds
available for shipment. Thus, good
quality long grain are taken readily,
often at a premium. The statistical sit-
uation in general is so good that it is
doubtful if the Government could find
sufficient quantities at a price for relief
outlets. Demand has been somewhat
more active here.

Salt Fish—Mackerel and: other salt
fish are still quiet, but it is no more
than seasonable. Prices remain un-
changed, being mostly steady through-
out.

Syrup and Molasses — Sugar syrup
remains unchanged. Supply is light and
the demand large enough to absorb it
promptly. Prices firm. Compound
syrup dull and unchanged. The finer
grades of molasses steady with a nor-
mal demand,

—_—_+ +.

A new gasket material consists of
alternate layers of thin sheet aluminum
and fine wire mesh, bound by an elas-
tic compound.

Review of the Produce Market
Apples—No. 1 Spys, $1.50 and $1.75,
Artichokes—80c per dozen.
Asparagus—Home grown, 30c @ 40c
per dozen bunches.

Bananas—4i4c per Ib.

Butter—Cartons, 27c; tubs, 26%c.

Cabbage—80 Ib. crate from Tenn.,
$175.

Calavos—$2.25 per case from Calif.

Carrots—Calif., 50c per doz. bunches
or $2.50 per crate of 6 doz.

Cauliflower — $2 per crate for Cali-
fornia.

Celery — Florida, $3.75 per crate; 12
stalks to bunch, 50c.

Cucumbers—Home grown hot house
are held as follows:

Extra (Haney {22000 50c
Binsts 40c
hinds ie 30c

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
stations:

@. Eh Be from farmer os $2.80
Light Red Kidney from farmer__ 4.75
Dark Red Kidney from farmer__ 5.75
Light @ranberry ==. 5.10
Dark: Cranberry 222020202. 4.10

Eggs —Jobbers pay 23c per dozen

for all clean receipts. ‘They sell as

follows:

Large white, extra fancy_-------- 27c
Standard fancy select, cartons.---26c
Current receipts... 29
Medium __----- Ue 24c
Cracks, 220 ee 23e

Egg Plant—$1.50 per doz. from Fla.

Garlic—15c per Ib.

Grape Fruit — Florida, $3.50 for all
sizes.

Green Beans — $1.25 per hamper for
Florida.

Green Onions—Home grown, silver
skin, 20c per dozen.

Green Peas — $1.75 per hamper for
Miss.

Green Peppers — 50c per dozen for
Florida.

Honey Dew Melons—$2.50 per case.

Limes—21Ic per dozen.

Lemons—The price is as follows:

360 -Sumisist $4.00
$00) Sumkist) = 9252 4.00
360 Red Ball 9). 2 3.50
300 Red Balk oes) 2 3.50

Lettuce — In good demand on the
following basis:
California’s, 4s and 5s, crate----$3.85
eat hot house: = 225-20 10c
Mushrooms—35c per box.
Onions — Texas Bemuda in 50 Ib.
sacks, $2.50 for white or yellow.
Oranges — fancy Sunkist California
Navels are now sold as follows:

OSD ee $4.00
COC BEE ee 4.50
Me 4.50
7 ESO au 4.50
Oi 4.50
So Ge 4.50
co a ee 4.00
ee 3.50

Red Ball, 50c per box less.
Florida oranges in boxes are sold as
follows:

26 4.00
250) ee 4.00
288) eee 4.00

Parsley—30c per doz. for hot house.
Pineapples—24s and 30s Cuban, $4.25
per box.

Potatoes—Home grown, 35c per bu.
Idaho, $2.50 per 100 Ib. sack.

Poultry—Local jobbers pay as fol-
lows:

Heavy Powlsi 3) 2022 ek 20c
Enght owls): : 052121) soe 17c
(Turkeys: 22 20c
Geese 2 eee
Ducks (205505 (oo ee 15c
Radishes—Outdoor, 10c per dozen

bunches.

Rhubarb—Home grown, 30c per bu-
of about 30 pounds,

Spinach—Home grown, 50c per bu.

Strawberries—24 qt. case from Ken-
tucky, $3.

Sweet Potatoes—$1.75 per bushel for
Jerseys.

Tomatoes — Florida repacked, $1.25
per 10 lb. box,

Veal Calves—Local jobbers pay as
follows

Baney @0 5 2 ee 114%
Good 22055 2 ae 9 ¢

Wax Beans—La., $1.20 per hamper.
Whortleberries—Alabama, 30c qt.

——— +>
Underwear Market Firmer

While comparatively few orders have
resulted from the action last week of
heavy cotton underwear mills in setting
base prices on Fall goods, the market
has been established on a firmer basis.
Salesmen can now go on the road,
without fear that a competitor will sud-
denly come out with a new construc-
tion at a lower price. The steady ad-
vance in cotton and inflation talk also
give salesmen logical arguments as to
why requirements should be covered
now, together with the fact that the
manufacturing season is being shori-
ened.

Sweater Prices Due to Rise

Prospects of increased prices in wool
sweaters brought a sharp improvement
in demand last week. With yarn quo-
tations moving up 2% to 10 cents per
pound, agents declared price advances
in sweaters will be necessary when cur-
rent material inventories are exhausted.
The rises should range from 75 cents
to $1.50 a dozen, depending on the
weight of the sweaters, it was said.

—__2~-+___
Seven New Readers of the Tradesman

The following new subscribers have
been received during the past week:

George B. Winget, Ithaca

Jerry Martin, St. Johns

L. W. Smith, St. Johns

A, J. Cook, St. Johns

Eric H. Gee, Pewamo

Charles A. Sheffer, Allegan

Aldrich & Rae, Remus.

——_+->____

Athena’s gift: Above all will I set in
his heart restless longing for that
which is good, and hope, and courage
never to submit, and faith in his fel-
lows, however evil they may be.

—_2-+____

Furniture manufacturers are offered
a new “invisible” ball-bearing caster.
Made of heavy-gauge steel and finished
in dark bronze, it has a_ bell-shaped
skirt which conceals the wheel.

—_+~->__

Milk distributors get: their bottles
back and the children get some candy
through a new device which passes out
a stick of gum or a sweet every time
an empty bottle is deposited in it,

 

 

 

MUTUAL
INSURANCE

(Fire and Life)

Fire Is the Best Thing Out
In *Lakewood, we find that fire pre-
vention pays. In 1920 our fire loss
was $12.51 per capita. In 1934 it had
dropped to 46 cents per capita. Our
lowest loss on record was 11 cents per
capita in 1933, Low fire losses are due

 

among other things to education of-

firemen in the use of small hose lines
which reduce water damage to a mini-
mum.

Fire prevention in Lakewood dates
back more than twenty years, when the
late Fire Chief Joseph H. Speddy
shocked a complacent residential sub-
urb into the great need of adequate
firfie protection. Supported by an
aroused people, public funds were pro-
vided for up-to-date fire stations, fire
alarms and most important of all, an
adequate and an efficiently-trained fire
fighting force,

A good axiom to remember is that
public support for a fire department
and cooperation with fire prevention
activities varies directly with the serv-
ice that is given.

No better illustration of this is seen
than when the late Chief Speddy wrote
in 1928, “Since the organization of our
department we have endeavored to
keep in mind that a fire department
should be run on the same good busi-
ness principles as any other business
or organization. We have never seen
any reason to cause us to change our
opinion.

“The continued hue and cry of the
average citizen is for efficiency and the
nearer you come to Satisfying his de-
mands, the better support the fire de-
partment will receive. In other words,
it is simply a question of selling the
fire department to the citizens by giv-
ing them the best possible service.

“This can be accomplished by the
intensive training of the members of
the department, discipline, and prompt,
efficient service to offset the general
opinion that a fireman’s job is a lazy
one and that a department is made up
of ‘ne’er-do-wells’ or men who are fail-
ures in the average walk of life, which
of course is not true.”

The Lakewood Fire Prevention Pro-
gram is not unlike similar programs
in other cities. It is a year around ac-
tivity. It may be said that every week
is fire prevention week. We _ have
adopted many suggestions from the
Insurance Department of the Chamber
of Commerce of the United States, the
National Board of Fire Underwriters,
the National Fire Protection Associ-
. ation, the Western Actuarial Bureau
and others. With these ideas, the one
thing which the local community must
add to insure success, is the “esprit
de corps.”

* Lakewood, Ohio, has for several years
won national and state recognition for
its excellent fire loss record. This article
gives you the point of view of the civil-
lans who worked with the fire depart-
ment in setting the record. Many a fire
chief can take this article to his local
Chamber of Commerce in order to win
its increased support in putting fire
prevention across to the public.

MICHIGAN TRADESMAN

The practice of quoting figures on
fire losses per minute, and giving shud-
dering totals of the deaths and acci-
dents in quick jumps of rhythmic
sounding millions, may all be true but
usually they are of such magnitude that
nearly everyone gives up and says, “It
is too bad. What can I do about it?”

Too often speakers and writers using
this method present their side instead
of the side of the people. In our opin-
ion this technique is lacking in that it
does not win attention. It stresses the
“why” of fire prevention and not the
“remedy.” We have attempted to give
the people, both children and adults,
simple rules on how fires may be pre-
vented.

A ready response from citizens has
been responsible for perhaps 99 per
cent. of the effectiveness of the work.
The long list of cooperating persons
would include those connected with the
city administration, the fire department,
teachers in our public and parochial
schools, ndustries, stores, churches,
many clubs and organizations, fire in-
surance agents, fire insurance company
representatives and the newspapers.

A few years ago we realized that we
were trying to get results with the
same old fire prevention stunts. Our
program was going stale. It was hard
to attract attention because even young
school children had seen some of the
things before,

We took some of the old standby
promotions and dressed them up in
new clothes. Then some new ideas
were added. Each year this revising
process takes place with all members
of the fire prevention committee taking
an active part.

‘Our program called for more inten-
sive education of adults through the
children, Through the YMCA, fam-
ilies were encouraged to conduct fire
drills in their homes at least once
every two or three months. General
instructions were given on what each
member of the family should do, if
fire broke out in the home in the dead
of night. A home fire drill is an ef-
fective means of creating fire consci-
ousness among adults.

No fire prevention program can suc-
ceed without good educational work
in the schools. In addition to the
speakers before school assemblies dur-
ing fire prevention week and fire drills
each month, Lakewood teachers en-
courage children to write stories, poems
and even songs on fire prevention. Les-
sons on fire prevention given to chil-
dren of school age are indelibly stamp-
ed in their minds and are carried
through life.

While the public school curriculum
was being revised, some enterprising
teachers wrote fire prevention hints
into various subjects, like arithmetic,
English, etc., so that the child would
become acquainted with the operation
of the fire department and the pre-
vention of fires. By this indirect meth-
od of teaching, the importance of fire
prevention is being stressed contin-
uously.

Twice a year, during the spring
clean-up campaign and Fire Preven-
tion Week, school children in the
grades third to sixth inclusive, con-

duct an inspection of their homes and
fill out reports for the fire chief. Ex-
perience of schools indicates most effec-
tive results are obtained in these
grades. A phenomenal increase in the
number of children making inspections
was obtained by placing the schools
both public and parochial, on a com-
petitive basis. The high percentage of
94.5 per cent. of those students re-
sponding was reported as compared
with 62 per cent. in the previous year.
A silver trophy was awarded to the
school showing the best results. Four
schools reported a 100 per cent. return!

In addition to having a town inspec-
tion it is advantageous to follow it up
with inspections by members of the
fire prevention committee cooperating
with the fire chief.

The chairman of our committee, Mr.
C. E. DuCharme, who has had long
experience in the fire insurance field,
undertook a thorough inspection of all
schools, churches, theaters and private
sanitariums in conjunction with the
fire department. Mr. DuCharme pre-
pared a written report of each inspec-
tion which contained a description and
diagram of the structure, and a list of
recommendations to make the building
more safe from a fire and loss of life
standpoint.

A copy of each report was sent by
Fire Chief C. A. Delaney to the re-
sponsible parties in charge of the in-
dividual properties. Far-reaching re-
sults have been accomplished. The only
school building considered a serious
fire trap and one which easily could
have resulted in a large loss of life
was abandoned for school purposes the
very next year, as a result of the sur-
vey. It is our intention to further this
special activity by personal inspection
of industrial plants.

While firemen make monthly inspec-
tions of all mercantile buildings, our
fire prevention committee has found it
advantageous to make occasional in-
spections in congested districts. We
are perhaps fortunate in having on our
committee men who are thoroughly ex-
perienced in fire inspection work, who
have no fear of public criticism or po-
litical pressure and can be expected to
make unbiased reports of actual con-
ditions,

These supplemental inspections are
made with the full knowledge and co-
operation of the fire department and

 

May 22, 1995

in many cases one Of our assistant fire
chiefs accompanies the inspector, there-
by increasing to a maximum the qual-
ity and efficiency of the inspection sery-
ice. We would commend this practice
to other communities in the elimination
of bad fire risks,

During Fire Prevention Week las:
year forty business establishments
were inspected by the committee. Qj
this number half of them were open to
criticism.

Twelve out of the twenty were criti-
cised for defective wiring, involving
make-shift or temporary electric light
cords hung on nails or over piping. In
some cases paper shades over high
powered electric light bulbs were
found. Where chemical estinguishers
were installed, three were found empty
and several badly in need of recharging.

A year after the Cleveland Clinic dis-
aster our chairman personally made an
inspection of the local municipal hos-
pital which revealed the storage of X-
ray films in wood cases. An immediate
report to city authorities resulted in
the purchase of metal cabinets for film
storage.

False alarms have for years pre-
sented a serious problem to all commu-
nities, not only because of the danger
of accident which might result in the
loss of life and the possibility of wreck-
ing expensive pieces of fire fighting
equipment, but mainly because it ne-
cessarily takes the equipment out of
the station and thereby deprives a
given section of the community of fire
protection temporarily.

Our fire and police departments
working hand-in-hand, have to a large
extent discouraged the turning in of
false alarms, by apprehending these
thrill-seekers who turn in alarms just
for the fun of it.

An effective method of demonstrat-
ing to industrial employes, school stu-
dents and citizens on the proper meth-
od of pulling a fire alarm is by mount-
ing a fire alarm box on a truck and
making demonstrations at industrial
plants, schools and in various parts of
the city where fire alarm boxes are lo-
cated. We find it is quite effective.

Another valuable promotion is a
campaign to reduce the number of fires
and to increase the number of fireless
weeks during the year. Cooperation of
newspapers, schools and clubs is ob-
tained in such a campaign, Even
large cities can observe such a cam-

 

Fremont,

MvcTvaLr

 

 

 

DON’T INSURE .. .
for

FIRE or WIND
UNTIL YOU HAVE CONSULTED US

e
SOUND PROTECTION AT A SAVING
e

MICHIGAN BANKERS & MERCHANTS
MUTUAL FIRE INSURANCE Co.

Wm.N. 8

enf, Sec’y
SERVICE

Michigan

AND EFFICIENCY

 

 

 

 

 

 

May 22, 1935

MICHIGAN TRADESMAN

 

paign. By dividing a city by wards
and placing them on a competitive
basis it is possible to obtain astonish-
ing results.

The extension of our fire prevention
program to the neighboring communi-
ties of Rocky River and Fairview has
been made with a minimum of effort
with the fire chiefs and public officials
of these communities, cooperating with
our committee. Over a period of years
it is believed this extension work will
result in great saving in fire losses and
possibly lives.

Probably the most valuable advertis-
ing promotion was the Fire Prevention
Good Will Tour made first in 1930
when 25 leading business and profes-
sional men journeyed by bus to Wash-
ington for the class award in the Inter-
Chamber Fire Waste Contest. Visiting
numerous chambers of commerce en
route, these emissaries of the gospel
of fire prevention promoted the cause
in other communities. In addition it
kept fire prevention before the eyes
of our people at home, and helped to
create a more aggressive civic leader-
ship. Four of these so-called Good
Will Tours have been made.

There are still many chambers of
commerce or organizations
which do nothing or close to nothing
to promote fire prevention. Some
chambers give the reason that the fire

similar

insurance agents in their cities do not
help support their organization and
why should they help the cause of fire
insurance?

Of course, both the organization and
the agents are wrong. First of all, any
chamber of commerce holding the
above attitude is short-sighted. Sec-
ond, every fire insurance agent and if
possible every fire insurance company
representative should belong to the
local chamber of commerce, as many
valuable suggestions come from this
source. If there is no need for a fire
prevention program, then there is no
need for a chamber of commerce,

Most of those engaged in commercial
organization work will agree that there
are few promotions which will give
quicker results, or a greater return in
dollars and cents than a fire preven-
tion program.

A fire broke out in a factory in a mid-
western city several years ago. The
blaze destroyed so much of the plant
that several thousands of workmen
were thrown out of work for three
or four months before production could
be resumed.

Then there might have been a chance
that that particular factory would not
have been rebuilt, because it has been
estimated that 60 per cent. of the fac-
tories destroyed by fire never rebuild
or resume operations.

A cardinal principle of every wise
chamber of commerce is to “keep what
industries you have.” How well do we
do it? The prevention of a possible
fire in a factory is an industry saved
for the town.

Members of the average chamber of
commerce perhaps should be shown

+ “Only 40 per cent. of industrial plants
+ abut in 1932."’—-Charles W. Ehlers,
Manager, Southern Exchange, Savan-
nah, Ga., writing in Insurance Field.

the need of keeping what industry they
have by adequate fire protection, water
supply, and other improvements, rather
than to spend oceans of time and
money for the glittering new industry
at the end of the nebulous rainbow.

Fire prevention does not have to be
sold to the average city. But it should
be emphasized more. Perhaps the way
it is presented would be streamlined to
win attention, in the same way that the
automobile manufacturers this year
dressed up practically the same old
chassis with bright, new, and attrac-
tive metal coverings. (

: Russell Frey,

Sec’y. Chamber of Commerce, Lake-
wood, Ohio.

It’s Not So

The Irish potato is not a potato and
did not come from Ireland. It’s a tuber
plant and came from Peru.

Mustard gas is not gas nor is it
mustard; it is a volatile liquid.

A June bug is not a bug; it is a May
beetle.

The Egyptian Sphinx is not a sphinx;
it is the statue of the goddess Arma-
chis.

Sealing wax contains no wax; made
of shellac, Venice turpentine and cin-
nabar.

The white ant is not an ant, nor is
it white; belongs to the order of ortho-
ptera and is brown.

A pineapple is not am apple, nor is
it pine; it’s a berry.

Rice paper is not made from rice;
made from a pithy plant called “tung-
tsau.”

Catgut does not come from a cat;
it is obtained from sheep.

The silver fish is not a fish; it is an
insect.

Banana oil is not made from bananas;
is a byproduct of petroleum.

The mulberry is not a berry; it is a
multiple-stone fruit.

An alligator pear is not a pear; nor
is it an alligator; it is a berry.

——_>++—___
Somewhat Personal

Little Boy (looking at mother’s new
opera wrap): “How some poor beast
must have suffered so you could have
such a fur coat!”

Mother: “Hush, Roscoe, You must
not talk that way about your father.”
—_+++—___

Certain theorists want to do away
with leadership in industry. They have
only to look at the countries where
there is little such leadership, and little
employment of capital, to see that these
are the very places where conditions
for the masses are the most hopeless
and degrading.

—_»>++____

Whatever deprives a man of per-
sonal individual motive for self-im-
provement and robust exertion will not
make him free, but on the contrary
more servile and in the long run less
intelligent, industrious and free, for
freedom is a matter of character and
will power.

—_2++>____

He who reveals to me what is in me
and helps me to externalize it in fuller
terms of self-trust, is my real helper,
for he assists me in the birth of those
things which he knows are in me and
in all men.

SOME TRENDS IN TRADE

Sidelights on the General Business
Situation

Five days after delegates to the
Chamber of Commerce convention
adopted a series of resolutions criticiz-
ing the New Deal policies as being
stifling to business, the industrial stocks
on the New York Stock Exchange
zoomed to the highest average close
since 1931.

If you are a New Deal supporter,
you can argue that business conditions
are improving despite the retarding
influence of many ‘business men who
are not “playing ball” with the Admin-
istration; if you are anti-New Deal
you can convince yourself that the nat-
ural forces of recovery are sufficiently
strong to overcome retarding influences
in Washington.

Certain it is that business volume is

not receding in accord with predictions
made by many so-called experts. These
calculations were based on a theory
that the Spring expansion of trade
would be followed by at least a normal
seasonal let-down running well into
the Summer. Even those most firmly
committed to the expectation of a let-
down in ‘business have agreed that
there will be a revival in the Fall. These
expectations are based on the taking
hold of credit inflation, the resumption
of Government spending through the
$4,800,000,000 work-relief blank check,
and the upturn in housing construction,

While business activity is very likely
to decline on a seasonal basis during
the next two months, present indica-
tions point to a decline of less than
normal proportions. General Dawes
said the other day, as he puffed on his
underslung pipe: “I still have more
than 60 days in which to make good
my prediction that not later than June
or July should be the beginning of a
great sustained demand for durable
goods, and the commencement of a
year of full business prosperity in the
country.”

General Motors’ April sales were the
largest reported for any month since
the Summer of 1929—and the same can
be said about their four months’ sales.
The Chrysler Corporation reported net
profits for the first quarter which came
within 4 per cent. of its total earnings
for the entire year of 1934. Net profits
for the quarter of $2.12 per share show-
ed an increase of 177 per cent. over the
first quarter last year on an increase
of 57 per cent. in dollar sales. Net
earnings were the largest for any first
quarter in the corporation’s history,
and were exceeded only in the second
quarter of 1929,

New passenger car sales in the
United States during April totaled 335,-
000 units, according to a preliminary
survey made by R. L. Polk & Co. This
compares with 261,000 cars registered
in March and is a gain of 50 per cent.
over a,year ago.

Department store sales in April in-
creased 12 per cent. over last year,
but on a seasonally adjusted basis, and
allowing for the later date of Easter,
the index fell from 82 in March to 74.

The farmers’ share in each dollar
consumers spent for 10 major food

items shrank from 56.3 cents before
the War to 35 cents in 1932, and in-
creased to 45.6 cents in February, 1935,

This year thirty-four good 200-pound
hogs will buy a small automobile; last
year it would have required eighty-
three. This year thirty-eight bushels of
Iowa corn sold en the farm buys a new
suit of clothes; last year it would have
required This
eighty-three 6 pound hens buys a large
standard radio; last year 123 would
have been required,

The survey made in 43 states by the
magazine Electricity on the Farm
shows that 70 per cent. of the farmers
expect an increase in income during
1935 with the main body of increase
expectations in the range between 10
and 30 per cent.

Last week’s steady soaking rains
were general throughout the Middle-
west and much of the Southwest. In
the district most severely affected by
the drought last year, the rainfall in
April was 153.6 per cent. of normal as
against 36.2 per cent. last year.

Production of farm equipment has
been stepped up steadily since the be-
ginning of the current year; the total
of employed has been lifted and all
manufacturers report improved earn-
ings. Although operating at practically
capacity, factories producing tractors,
incubators and small agricultural im-
plements have been unable to meet
their shipping dates. Aside from the
automobile industries, farm equipment
manufacturers were the largest users of
steel during the first quarter.

Retail trade in the fortnight follow-
ing Easter was at a higher level than
had been expected—thanks quite large-
ly to better weather conditions.

Luxury aritcles are in much greater
demand and the total of dollar sales of
the jewelry industry for the first quar-
ter was approximately 20 per cent.
above the comparable three months
last year. :

Employment in the Detroit area, as
of April 30, was at 110.8 per cent. of
the 1923-1925 average, and has been
remarkably steady for the past four
months, as at no time has the index
been lower than 101.4.

Electric power production last week
made a counter-seasonal gain, as did
also lumber production, Steel mill op-
erations were down fractionally to 42.2
per cent. of capacity. /

In recoveries from major depressions
one Of the signs that progress is being
made is the increasing number of in-
dustries able to attain sales peaks that
are even higher than in the previous
periods of prosperity. In 1934 new high
records were made over such a wide
field as cigarettes, tin cans, Diesel en-
gines, gasoline and electric refriger-
ators.

Commercial cars and light type mo-
tor trucks will reach an all-time rec-
ord in 1935. There seems to be spe-
cial significance in this development
because the industry is not a new one
and hasn’t the ability for rapid growth
enjoyed by young industries.

The electric refrigerator industry is
almost sure to set another new high
record this year, and the year to date

(Continued on page 23)

eighty-seven. year

 

 

 

COMPROMISE MAY PREVAIL

While the code, association and busi-
ness executives who will descend on
Washington this week, will make a
determined effort to have the NRA
continued for two years, they might be
wiiling to accept a compromise exten-
sion for one year, provided that price-
fixing is clearly defined and the “intra-
state” provision of the Clark resolu-
tion is amended, it was indicated here
yesterday,

At the same time, economic and other
developments of the last week reduced
somewhat the fear of both industry and
buyers that termination of the NRA
woud result in chaos. Chief among
iacse arc ihe growing inflationary sen-
timent, the rising price trend in a va-
riety of lines and the realization that in
the dry goods field jobbers are pro-
tected by the “up and down” clauses
in sales contracts,

The latter clauses specify that in
the event of any price change created
by governmental action both mills and
buyers are protected, Ray Bell, presi-
dent of the Association of Cotton Tex-
tile Merchants of New York, the mem-
bers of which generally use the pro-
tective clause, said it was intended to
work both ways and that, if the NRA
was ended, his group would try to or-
ganize uniform market action.

Sol A. Herzog, who framed the re-
port of the legal subcommittee of the
Industry and Business Committee for
Extension of the NRA, declared that
it should not be difficult for the House
and the Senate to agree on a compro-
mise. An extension of the act for one
year would mean yielding to a certain
degree on the part of both houses.

He suggested that price-fixing
should be defined to mean agreements
between competitors to fix definitely
selling prices, in order that such prac-
tices as price filing, preferential dis-
counts, cost systems and other similar
practices would not be abolished.

The clause exempting any “persons”
wholly engaged in intrastate business
should be changed to specify any “in-
dustries,” he urged, otherwise codes
could not possibly survive.

Sylvan Gotschal, also a member of
the legal committee, in a statement is-
sued yesterday, declared that since the
NRA “is still a long way from assur-
ing a decent wage for everyone,” it
should not be ended in less than two
years at the least.

“Tt has only just gained the expe-
rience to enable it to choose the right
way in which to use its powers,” he
said. “It has weeded out its person-
nel and co-ordinated its functions. Now
it can really pull together all the scat-
tered benefits it has created and weld
them into a solid system.”

Gathering momentum from its in-
ception, the meeting in Washington on
Wednesday promises to bring together
the largest assembly of business men
seen in the capital in a long time. Vari-
ous code authorities and association
executives are working strenuously to
round up all the support possible for
the Recovery Act and to make it ar-
ticulate for the first time since the act
was started.

In the various merchandise markets
the sudden upswing in prices was en-

MICHIGAN TRADESMAN

couraging to buyers, who felt that it
would reduce to a certain degree any
harm that might result from termina-
tion of the Recovery Act.

The rising price trend in raw wool
brought about advances in fabrics and
wool blankets, with the result that
clothiers were encouraged to cover
their Fall commitments. Shoe prices
started to move higher, stimulating de-
mand from retailers. Furniture and
rugs joined the upward trend,

In the industrial field, quotations on
metal, particularly lead and zinc, began
to work higher. Purchasing agents,
who will convene here tomorrow for
their annual convention, are expected
to express confidence in the price out-
look and to predict substantial expen-
ditures for all types of products in the
near future.

While all these factors are encour-
aging, the fact remains, ‘however, that
industry is still concerned to a degree
over the possible ending of the NRA,
either immediately or through a 9%
months’ liquidation period, it was as-
serted.

Consequently,- a- very determined
fight by industry can be expected on
Wednesday, before a compromise is
accepted, executives said.

 

DRY GOODS CONDITIONS

Adverse weather conditions last week
reduced retail trade in many sections
of the country. Some improvement was
noted here toward the close of the
period, but barely enough to bring sales
volume up to the level of a year ago.
Summer lines were slow and the best
activity was reported on home furnish-
ings.

According to present indications,
sales in this area for the month so far
are running about 4 or 5 per cent. un-
der those of last year at this time. In
other sections of the country where
there are increases the gains range
from 4 to 12 per cent,

While they are considerably disap-
pointed over results of the Spring sea-
son, retailers believe there is still time
tor Summer offerings to find a much
improved demand. More favorable
weather before Decoration Day should
bring about quite a spurt, they feel.

Due attention is being given to the
influence of inflation rumors, which
have obtained wider circulation. Exec-
utives recall the jump in retail business
that took place in the Summer of 1933
in similar circumstances and are on the
watch for developments along this line.

Wholesale merchandise markets fur-
nish some evidence of this trend. Prices
have firmed in a number of lines and
advances have been announced in spite
of the slow retail demand. Thus, in
the week higher wool costs forced up
men’s wear fabrics and wool blankets
and are likely to lead to rises on sweat-
ers and wool hosiery. Furniture prices
are higher and floor covering advances
impending. Shoe quotations have also
been marked up.

NIRA OUTLOOK VAGUE
Just what will be decded upon the
question of extending the NIRA is still
very much in the dark, The Senate
last week voted for a lease of nine and
one-half months, with a ban on price-
fixing and limitation of the act to in-

 

terstate trade. The House will support
the President, it is said, and approve
of two years with less stringent modi-
fications.

The debate was enlivened only a lit-
tle last week by the contribution of ex-
President Hoover, who condemned the
Recovery Law as fostering monopoly
and Government bureaucracy. It was
almost immediately recalled that he
was one of the chief proponents of the
trade-practice conferences while Secre-
tary of Commerce and endeavored to
put the weight of the Government be-
hind these agreements until the Fed-
eral Trade Commission found price-
fixing flaws in them.

The Supreme Court decision in the
Schechter case still continues to be all-
important, regardless of action by Con-
gress or the views expressed on one
side or the other, it would seem. If
that decision is unfavorable to the
NIRA, then the chances are that any
extension of the Recovery Act is un-
likely or else the legislation will take
a very restricted form.

From the standpoint of direct influ-
ence upon business, the revived factor
of inflation sentiment must be taken
into account. Dropping of the NIRA
would mean increased competition and
lower prices, but if inflationary influ-
ences are more dominant they may
prove sufficiently strong to offset any
such development,

 

TAKES CASE TO PUBLIC

In an advertisement headed “The
Primer of Price Fixing and How It
Affects Your Pocketbook,” R. H, Macy
& Co., Inc., took its case on manufac-
turers’ code provisions to the public.
This retail organization has been a
leader in the movement to eliminate
agreements among producers that have
the effect of reducing free competition.

The advertisement runs in story
form, detailing each step with small
illustrations in the cartoon manner.
Smith makes goods and sells them for
$12 a dozen. Brown is skillful, pays
“proper wages” and sells for $10 a
dozen. The Jones store would ask
$1.39 for the Smith article, but can
offer the Brown goods at $1.14. Smith
tries to get Brown to. agree on a price
of $12.

The store points out that the law pre-
vented this formerly, but now, under
cover of code devices, the manufactur-
ers can get together for a “plain price
raid on you.” Drugs, books and to-
baccos are specifically cited as exam-
ples of artificial prices. “Price-fixing
codes,” the company declares, “Senore
you—and ignore your merchant —
whose job it is to protect you from ar-
tificial high prices.”

While the retail attack upon produc-
es’ code is weakened in some respects
by the desire to break down selling
term agreements which properly can-
not be classified as price fixing, never-
theless the public has a real need for
information on the pricing question and
merchants are likely to encourage good-
will on their behalf by giving it.

—

A new fever thermometer case has a
spring arrangement which, by a few
motions of the hand, lowers the mer-
cury.

 

 

May 22, 1935

POLITICAL INFLUENCES

Coincident with some easing in in-
dustry, political influences of a contra-
dictory character were in motion dur-
ing the week. The veterans’ bonus
issue headed in an inflationary direc-
tion, while the invitation of Secretary
Morgenthau for world stabilization of
currencies was a move the other Way.
The Senate showed its lack of confi-
dence in the NRA by voting for only
a 9% month extension and then passed
the Wagner Labor Disputes bill, which
might encounter legal difficulties as
great as the recovery measure. Consti-
tutional lawyers insist that the Wagner
bill would be quickly consigned to
oblivion if enacted. It is one of the
worst pieces of legislation ever pre-
sented to Congress,

The business index has slipped back
again after its forward movement, four
of the component series moving lower.
Only railroad carloadings were higher.
The power series was unchanged.
However, strikes in the lumber and
automobile industries were responsible
for lowered outputs. The settlement in
the automobile line, according to trade
advices, should mean resumed gains.
Sales are holding to their wide increas-
es over a year ago.

Building construction so far is not
disclosing many signs of sharing the
burden of recovery with the automo-
bile’ industry. The April figures indi-
cated a small gain over March, but on
a seasonally adjusted basis they were
lower. Residentia] building, however,
is increasing by more than the season-
al quotas.

—_—_—_—_—_—

RETAIL BODY LAUNCHED

Incorporation of the American Re-
tail Federation last week and the ac-
tion of the directors of the National
Retail Dry Goods Association in en-
dorsing the new distribution group
proved that the organizers have not
been intimidated by the attacks which
led to the vote for a Congressional en-
quiry, They are going ahead with their
plans for a body that will represent the
distribution interests of the country
and serve as their mouthpiece in Na-
tional affairs.

As set forth by its president, Colo-
nel Sherrill, the aims of the organiza-
tion will be to contact National and
state retail bodies (organizing the lat-
ter when necessary), research for the
use of retailers and publicity at Wash-
ington. In order to leave no small
ground for complaint on the score of
representation, the dues for organiza-
tions were reduced from $500 to $100
and the individual memberships raised
from $25 to $250 to avoid competition
with existing associations.

Action of the dry goods association
in recommending affiliation with the
American Retail Federation, although
final endorsement will be put up to the
general membership at its convention
next month, leads the way in what will
Probably be a procession of retail or-
ganizations toward this co-ordinated
effort. Some associations may await
the findings of the investigation by
Congress, but the enquiry should help
rather than hinder the new distribution
body.

 

 

Sea PERU ae Sc

:
i
.
5

 

  

May 22, 1935

MICHIGAN TRADESMAN

9

 

OUT AROUND

Things Seen and Heard on a Week
End Trip
I had the pleasure last week of visit-
ing two of the best county seat towns
in Michigan—St. Johns and Ithaca.

Passing through Fowler last Thurs-
day I noted that E. C. Piggott, who
has been a leading merchant of that
town for several years, was moving to
Lansing, where he will be located at
223 North Ferguson street.

Of course, my first call at St. Johns
was on O, P. DeWitt. “If I live until
3 o'clock p.m. May 18,” said the genial
wholesale grocer, “I will have rounded
out fifty-four years in the grocery busi-
ness—nineteen years as a retailer and
thirty-five years as a jobber. I will be
seventy-eight years old next January.
My two sons will continue the business
when I am handed a harp and a one
way ticket to the Great Hereafter. I
have never had a partner except my
sons, who appear to be disposed to
maintain the same policy I have found
to be profitable to us and satisfactory
to my customers.”

Replying to my enquiry as to the
condition of business in St. Johns, he
said: “St. Johns was once a strong
manufacturing town. Now that we
have lost most of our factories, we are
practically an agricultural town. Our
farmers we have with us 365 days a
year. If we had factories as formerly
we would be subjected to the annoy-
ance and losses of strikes and layoffs
and shutdowns. I think St. Johns peo-
ple are content to let well enough
alone and accept the situation which
confronts them with satisfaction.”

I undertook to call on the President
of the two banks—National and state
—which were guided so many years by
the late John C. Hicks. I refer, of
course, to Coleman C. Vaughan, who
has held many offices of trust and re-
sponsibility and invariably given com-
plete satisfaction to all concerned. Mr.
Vaughan was out of town when I
called on him,

I found Ithaca in an amiable mood,
patiently awaiting her fate as a prob-
able rival of Mount Pleasant and Clare
as a center of oil production. Wells are
now being drilled all around the town
and every indication points to greatly
increased activity in the near future.
The state geologist is currently report-
ed to have remarked on several differ-
ent occasions that the Ithaca district
presents the best prospects for success-
ful oil production of any, location he
has in mind,

Perhaps it will be just as well that
Ithaca did not prove to be a pioneer
in this movement, because by develop-
ing later she may be able to avoid
many mistakes which other districts

have made,

I was delighted to make the acquaint-
ance of Editor McCall, of the Gratiot
County Journal, which is one of the

best county seat weeklies in Michigan
of which I have any knowledge. Mr.
McCall has been a persistent patron of
the Tradesman for years, He has done
me a great injury by not calling my
attention to his publication years ago.
It would have been a great pleasure
and satisfaction to me to have been able
to see what an able exponent it is of
a strong town.

I have long had my attention called
to the superior service supplied by
Geo. B. Winget, the Ithaca meat dealer.
I called on him last week and asked
him how he managed to acquire and
maintain the reputation he has so long
enjoyed in the meat line. “I can an-
swer your enquiry in a few words,” he
replied, “Keep your market clean. If
you do this there is no reason why
there should ever be any unpleasant
odors to annoy your customers. I han-
dle no Chicago meat. All the fresh
meat sold in my market is slaughtered
in my own abattoir. Some day when
you have time I would like to take you
out to my slaughtering establishment.
I think you will be as well pleased with
what you see—and fail to smell—there
as you do in my market here in town.
There is no need of offensive odor in
a meat market if the owner knows his
business and conducts it with the same
care his wife uses in her home.”

I had not been to Ithaca for three
years and was very much pleased with
my reception at the hands of the mer-
chants I called on, There was but one
exception, which I think I will play up
in as graphic a manner as I know how
in a future issue of the Tradesman. [
forgive bad accounts every year to the
amount of hundreds of dollars—made
bad by death, illness or failure—but
when a man in good circumstances re-
pudiates his own signature for a little
matter of $3 I think he should be un-
masked, so others will not be deceived
by his chicanery.

I wish I were equal toa proper char-
acterization of Ithaca and her business
men, The latter contain more than the
usual percentage of high grade gentle-
men. The stocks carried are large for
a town the size of Ithaca, properly
priced and cleverly displayed and han-
dled. The town has every appearance
of thrift and its banks are in good con-
dition and ably managed. Its newspa-
per is above par, What more could any
town have?

I was sorry to see that the Mary
Jane Creameries had temporarily sus-
pended operations at Kent City. I was
told that this condition was due to a

‘difference of opinion between the own-

ers which would likely have to be
straightened out by resort to the courts.

I found a new grocer and meat deal-
er in Grant in the person of V. R.
Thurmanna, He occupies the store re-
cently vacated by Mr. Henderson, who
has removed to Newaygo and leased
the store formerly occupied by Thomp-
son’s Grocery. Mr, Henderson handles
both groceries and fresh meats under
the auspices of the Red & White.

Grant people evidently have a pull on
the road commission at Lansing. She
is doubling the width of her cement
pavement on M 27, both North and
South of the village.

As I sat in the Valley Inn, at New-
aygo, discussing a sandwich with my
companion, I could not help thinking
of the difference between the hotel of
to-day and the old Courtright House,
which was about as bad a hotel as
could be conceived. Mr, Hedler has
converted the filthy old hulk of a hotel
into one of the most inviting resting
places in Michigan, He has reduced the
large dining room into an adequately
sized coffee shop and built a new brick
kitchen conveniently located to the eat-
ing department. Entirely new equip-
ment has been installed. He will con-
vert the remainder of the dining room
into two or three stores, as the tenants
may require,

I was told that the Newaygo Engin-
eering Co. is gradually regaining its
former proud position in the manu-
facturing line, due to the improvement
in business.

Plans are contemplated to increase
the seating capacity of the Kimbark
Inn rathskeller, at Fremont. Two
basement store rooms will be put in
service and opened through archways
into the present rathskeller, New re-
frigeration equipment will be installed,
including a cold room for meat and
vegetable storage. All draught and bot-
tled beer will be cooled in the one cold
storage plant. New tables and booths
will be installed, increasing th eseating
capacity to 150. A small food counter
and grill for short orders and sand-
wiches will be included in the remod-
eling.

Lamont will celebrate the one hun-
dredth anniversary of its founding June
20, when many former residents of the
town and surroundings are expected to
put in an appearance. The young peo-
ple who are attending school in La-
mont, assisted by their principal, have
issued a very commendable pamphlet
describing some of the historical fea-
tures of the community, which is sold
for 35 cents. If the invitation com-
mittee is efficient, I expect to see pres-
ent on this occasion of the celebration
many men who have made their mark
in the world like George W. Cady, the
two Babcock boys and others,

With revenues from the chain store
tax showing a decrease for the first
four months of 1935, as compared with
the corresponding period of 1934, to-
gether with the fact that only one of
the twenty-eight litigants contesting
their 1933 and 1934 taxes, has paid its
tax since the state supreme court sus-
tained the act recently, Orville E. At-
wood, Secretary of State, has laid plans
for examination of the whole situation.
Increase in the number of chains, with
decrease in the average number of
units in each organization, has already
furnished one clue to reduced revenue.
As to the contested levies, Harry S.
Toy, attorney general, furnished witha
list of the twenty-seven litigants, is in-

vestigating the legal aspects which may
be involved. Bonds were long ago
posted to guarantee payment of 1933
and 1934 taxes, but meanwhile, 1935
taxes are overdue, Collections from
Jan. 1 to May 1 this year, were $75,988,
contrasted with $111,565 for the same
period of 1934. Taxes are due April 1
for each current year.

Since the United States District
Court was established in Grand Rapids
it has been presided over by seven
judges, as follows:

Judge Withey
Judge Severans
Judge Wanty
Judge Denison
Judge Knappen
Judge Sessions
Judge Raymond

Judges Withey and Wanty died
while on the bench. Judge Severans
died after retirement. Judges Denison
and Knappen were soon promoted to
the Court of Appeals, where they both
served many years, Judge Knappen dy-
ing a few years ago when he was on
the retired list. Judge Denison went on
the retired list a year or two ago and
is now engaged in private practice at
Cleveland.

The present judge is the youngest
man who has ever presided over the
local court. He was selected by Arthur
C, Denison, at the request of Chief
Justice Taft, who was requested by the
President to designate a younger man
than had been the custom in making
appointments up to that time.

Five of the seven judges were resi-
dents of Grand Rapids. Judge Sever-
ans was from Kalamazoo and Judge
Sessions was from Muskegon.

Probably the most important case
that ever came before the court was
the determination of the Wilson admin-
istration to destroy Senator Newberry
by convicting him of using illegal meth-
ods to secure his election. He and over
a hundred of his supporters were in-
dicted by the grand jury. The trial in
the Federal court occupied many weeks
and the proceedings and outcome were
eagerly watched all over the country.
Criminal methods were adopted by
the proscution in the attempt to se-
cure conviction, I was subpoenaed as
a minor witness for the Government.
Before I was placed on the stand I was
taken to a sweat box on an upper story
by one of the attorneys for the Govern-
ment and told what I was expected to
swear to on the stand, I told the man
I would not swear to the statements
because such sction on my part would
render me guilty of perjury. He told
me that if I failed to repeat his exact
words when on the witness stand I
would find myself in Fort Leaven-
worth inside of a month. I told him I
could better afford to go to prison than
to swear to a lie.

A few minutes later I was called to
the witness stand and answered the
questions put to me by the Govern-
ment attorney who had threatened to
send me to prison, I was then turned
over to the attorney for the defense,
who asked me if I had been instructed
what to swear to before going on the

(Continued on page 23)

 

 

MICHIGAN TRADESMAN

 

May 22, 1935

 

FINANCIAL

Good Merchants’ Chances Unimpaired

Because my quotation from Dun &
Bradstreet last month has brought
many questions from men who “can
hardly believe” such figures, further
examination is indicated.

D & B do not broadcast details; but
I surmise that the 2071 grocers who
send in their statements must be se-
lective; and such merchants can and
often do continue to make exceptional
earnings even after diminishing re-
turns begin to work, as noted below.

But it is well to remind ourselves
that grocery earnings of 9.66 per cent.
on sales are far within what is com-
monly accomplished in the first year
of their experience by fledgling grocers
who make the grade. More: Every fac-
tor indicates that alert, intelligent, dil-
igent men have the same chances to
succeed now as ever before.

D & B reported 1521 grocers’ 1933
records: Expense, 12.18 per cent.;
profit, 9.66 per cent.; stock turn 12
times. That shows merchandise cost of
$100 sales, $78.16. $9.66 profit on
$78.16 is 12.56 per cent. minus capital
earnings. It yields $115.92 annual
earnings—148 per cent. plus—on 12
turns,

Anybody unfamiliar with the gro-
cery business would naturally incline
to feel that such earnings were beyond
belief. Yet in fact, as applied to suc-
cessful grocers during their first year’s
operation, they are far too conserva-
tive to reflect actualities.

This is commonplace experience:
Men start on virtually any sum of
money-capital—$100, $50, $25 or even
less—and not only keep their shops,
but keep their families and build busi-
ness.

To be conservative, assume $200 to
start. End of first year we find tan-
gibles valued at $800 to $1200, without
debts; net capital-earnings of 400 per
cent. to 600 per cent. against which
148 per cent. plus looks quite modest.
And permit me to insist that I do not
talk of what once happened—not a
thing of rare occurrence. I talk about
conditions so general as to be stand-
ard.

Instances are everywhere. In any
grocers’ gathering this story will evoke
response from three or four with just
such history behind them.

What is the explanation? It is vari-
ous but here are indispensible elements:

1. Money-capital is the least im-
portant. Crucial capital is character,
aptitude, knowledge, ability, plus the
unremitting diligence men contribute in
full measure only to their own vital
affairs.

 

2. Lack of credit compels maximum
use of every dollar—not an item nor
quantity beyond absolute current
needs.

3. Stock turn speedier than possible
in any bigger business.

4. Minimum expense.

5. Virtual absence of waste and loss.

Why, then, deos not this small gro-
cer rush forward into affluence? Be-
‘cause these elements cannot be kept
working as effectively in a big business

- same old forces:

as in a little one; the law of diminish-
ing returns cuts profit-per sale. When
we get beyond the one-man stage, or
where husband and wife no longer can
handle all of it, help is hired; efficiency
is diluted, expense increased, waste
creeps in, and no grocer ever makes
money so fast again as during his first
year.

But where the master sticks dili-
gently to his job, supervises closely,
sets precept and example before his
help, and cleaves to other fundamentals,
net profits of 6 per cent. and even 9
per cent. can be made on sales, one
year with another, in a ‘business of
moderate size. Then as diminishing
returns work to lessen sales-profit, in-
creased volume offsets it. A $30,000
business paying 5 per cent. on sales,
yields $1500 a year, while $100,000 sales
on 2% per cent. produces a net of
$2500.

Beware as of a pestilence the let-
down of the second year which wrecks
so many grocers, like the quantity-
purchase temptation. Salesman says:
“Why buy a case, George? That was
okeh last year when you had no money
or credit. Now you have both—why
not use ’em? Take five and get 10 per
cent. off.” ‘George’ falls for one and
then another until he is loaded with
stock and debts; stock turn is slowed;
surplus must be handled, rehandled, in-
sured and stored. Unless he comes to
in time—and most do not—failure is
certain. Then we have another Little
Fellow “wrecked by Big Business
competition” or some other bogey—
when, in fact, he wrecked himself,

So: The seed of success germinates
most fully, the business plant flour-
ishes most vigorously, when the ele-
ments indicated prevail not only to
start with, but permanently. “Eternal
vigilance is the price of this thing!”
was a favorite saying of Phil Armour.

There is perennial opportunity, un-
changed, undiminished, constant thru
the decades, always responsive to the
Hard work, sound
planning, skill and clear thinking; and
success holds constant with those who,
having attained the highlands indicated,
do not depart from the ways whereby
they got there.

And lest there be misapprehension,
let us note that good earnings are not
confined to any one kind of grocery
business. Highly successful merchants
operate on a gross of 3 per cent. to
11 per cent. below the D & B grocers’
21.84 per cent. There are many kinds
of customers and the most successful
grocers are those who serve some one
segment of the people on a clearly de-
fined plan.

For internal administration, consider
other elements:

Men who pay as they go can hardly
be backed off the boards. It is sound
practice that nothing be bought beyond
a 30-day requirement. Nothing equals
“The nimble sixpence.” Only when
actual cash-surplus has accumulated
is one justified in “taking advantage’
of any concession; for by then one is
pretty apt to know where he is heading.
But “when in doubt, don’t” will always
be sound.

As for credit, by all means give it, if
you know how to handle it. It is highly
profitable and a great stabilizer in skill-
ful hands;; but never take it! Few fal-
lacies are so delusive as “borrow to
take discounts.” That is a snare if
ever there was one.

Once each week every grocer should
ask himself: “Seeing I progressed rap-
idly when my resources were virtually
nil, why abandon the methods which
brought me success—why not continue
on the same lines permanently?”

Again, here is nothing new; but it
is better than new. It is sound and so
demonstrated by all experiencce—solid
rock on which we can safely build. We
may be certain that such grocers as are
quoted by D & B cleave to such ele-
ments; hence they manifest what we
have witnessed through all this depres-
sion: That good merchants’ chances
have not been impaired in any respect
or degree. Opportunity, in fact, seems
better than ever. Paul Findlay.

2-2.
Advantages Over “Visionary Dreams
of Utopian Bliss”

Life insurance offers the American
people the best posstble plan of social
security, Colonel C. B. Robbins, man-
ager and general counsel of the Ameri-
can Life Convention told some 1,50)
members of the Chicago Association
of Life Underwriters yesterday at a
breakfast at the Hotel Sherman open-
ing Life Insurance Week.

If the people of the United States
would all take advantage of the bene-
fits offered them by the institution of
life insurance, all of the visionary
dreams of Utopian bliss to be obtained
through confiscation and redistribution
of the workers’ hard earned dollars
would quickly be disposed of, Colonel
Robbins declared. During the lasi five
years, life insurance companies have
distributed nearly {$15,000,000,000 to
their policyholders and their benefic;-
aries, be pointed out.

“Life insurance, while offering all the
real benefits claimed for any of these
plans, in addition, has the inestimable
value of providing security through the

 

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energy, self-reliance and individual ef-
fort of the people themselves, rather
than depending upon the confiscation
of the property of some for the benefit
of others,” Colonel Robbins continued.

“Over half the populaticn of this
nation, and in this half are found the
producers and earners, have now in-
vested in life insurance the sum of
twenty-two billions of dollars; yet their
average individual policy is only for
$1,670, and the average share of assets
per policy only $346. What a field
there is for additional insurance!

“Make no mistake about this! Amer-
ica has been built through the toil and
the sacrifice of its people. Destroy per-
sonal initiative and self-reliance, and
you have destroyed the nation.
tection of property rights is vital; con-
fiscation is ruinous.

“The accumulatioa of funds
placed in the keeping of the life insur-
ance companies of America, represents
the self-denial and

Pro-

vast

Savings of our
people, but it also represents for each
one of them a certain degree of finan-
cial independence attained through his
own efforts and gives him the proud
distinction of being one of those faith-
ful and patriotic citizens of America
who, through their toil and personal
initiative, have brought this nation
from a wilderness to the mightiest in
the world.”

Taking up the spectre of inflation
which is sometimes advanced as an
excuse for not buying more life insur-
ance. Colonel Robbins declared that
there is no more falacious argument
than that inflation will destroy life in-
surance. “If inflation raises the price of
farm products so that farmers can pay
their mortgage loans, interest and
principal, that will help the life insur-
ance companies,” he pointed out.

“If inflation raises the price of rea!

estate, the companies can sell at a

 

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May 22, 1935

 

MICHIGAN

TRADESMAN

11

 

profit. If inflation raises the price of
securities, the companies are going to
be tremendously strengthened, finan-
cially. If inflation puts men back to
work and enables policyholders to pay
their loans, the companies are going to
benefit. If inflation brings a return of
general prosperity, the life insurance
ccompanies will share it. No one who
understands the spirit of the people of
America believes that they will ever
permit inflation to the point of destruc-
tiveness.

“After ‘five years of depression, and
for the first time in the history of life
insurance, you will have in the mind
of your prospect a co-operative factor,
due to the record of life insurance dur-
ing the years of depression. Men’s for-
tunes have undergone terrific shocks,
but their life insurance has stood out
not only because of its stability in times
of bewilderment, but as the only thing
left for the benefit of the family. Men
who thought well of it before, now
think more of it than ever for they have
found their judgment confirmed, and
those who have never carried it have
observed its stability for the past
years.”

—_2++>—_—_
Corporations Wound Up

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:

Broadway Building and Finance Co.,
Detroit.

Franklin Glider Corp., Ypsilanti.

Peoples Investment Corp., Pontiac.

Orange Screen Co., Detroit.

Ginsberg Brothers, Detroit.

Quality Auto Sales, Inc., Cadillac.

Ford Bacon & Davis Construction
Corp., Detroit.

Amercan Sanitary Lock Corp., De-
troit.

Schweinshaupt Brothers, Saginaw.

Muskegon Land Contract Co., De-
troit.

Iron Mountain Mercantile Co., Ltd.,
Iron Mountain.

Rockne Motors Corp., Detroit.

Hallorans National Detective Agen-
cy, Grand Rapids.

Concord Oil and Gas Co., Muskegon.

Fennvilie Hardware & Implement
Co., Fennville.

Herman Golantry Co., Detroit.

S. & M. Co., Detroit

Sunny Service Stations, Inc., Detroit.

R and S Purchase Corp., Detroit.

Willcox Engineering Co., Saginaw.

Geo. W. Brink Distributing Co.,
Detroit.

B. Berkovitz & Sons Corp., Detroit.

R. L. Kantlehner, Inc., Jackson.

National Oxygen Co., Detroit.

Specialty Curtain Co., Detroit.

Lake Shores Distilling Co., Luding-
ton.

North Muskegon Development Co.,
Muskegon.

Nunn-Bush Shoe Co., Detroit.

J. Calvert's Sons, Detroit.

Conservative Agency of Detroit, De-
troit.

City Properties Lease Corp., Battle
Creek.

Linwood Construction Co., Detroit.

White Star Steamship Co., Detroit. -

Charis Corp., Detroit.

The Due-Flo Co., Detroit.

Riverside Lunch Co., Inc., Detroit.

Kotex Co., Detroit.

Booth Fisheries Co., Detroit.

Em Ark Drilling Corp., Lansing.

Tratton Wayne Studios, Inc., De-
troit.

O. C. Allen Co., Detroit.

H. & L. Holding Co., Detroit.

Lawn Equipment Corp., Detroit.

The Light House, New Buffalo.

Western Realty Co., Detroit.

De Luxe Gardens, Inc.,
Rapids.

Detroit Iron City Engineering Co.,
Detroit.

Rightway Equipment Corp., Detroit.

Vibratone Corp., Detroit.
—_~+~++—__

Kent Extends Cash Relief Plan After
Study

Cash relief as a substitute for gro-
cery orders has been initiated on a lim-
ited ‘basis in a number of counties,
with satisfactory results in most in-
stances.

In Kent county a study of the ef-
fects of cash relief, undertaken at the
request of the county relief commis-
sion, resulted in the extension of the
plan to a larger number of clients. A
number were asked to write their opin-
ions of cash relief as compared to other
forms. They were almost unanimous
in saying that the plan has more dig-
nity and helps preserve self-respect.
One client wrote:

“Charity in any form is a very bit-
ter medicine which circumstances com-
pel us to take. I can’t say that it is
easier to accept cash than other forms
of relief, but it is much more conveni-
ent and is more adapted to the individ-
ual needs of the family.”

It was found that many families were
losing the ability to handle money and
tending to rely more and more on re-
lief. In fact, some were reluctant to
accept cash, fearful lest they would not
know how to use it to the best ad-
vantage after months of dependency.
On the other hand, to quote from the
report, “cash relief has raised the mor-
ale of many families and has made
some of them more anxious to return
to private employment,

At a recent meeting, the State Em-
ergency Relief Commission reiterated
the rule that clients be given free choice
as to where relief orders are to be
cashed, and specifically directed that in
future no county relief administration
shall be permitted to write the name of
any particular vendor on a grocery
order. It was suggested that such or-
ders be made out to “any grocer,” and
that a similar procedure may be extend-
ed to the purchase of other commod-
ities by relief clients.

—_>+ + ___
Proceedings of the Grand Rapids
Bankruptcy Court

May 13. On this day the schedules, in
the matter of Traverse City Milling Co.,
debtor No. 6022, were received. The
schedules show total assets of $108,693.99,
and total liabilities of $75,242.48,, listing
the following creditor.:

Grand

 

Michigan sales tax_-__-_-_-------- $ 165.23
State and County taxes__ _-- 3,822.25
Personal taxes, oe 757.61
Harold Richardson,, Traverse

Oity (8 Se ee ee unknown
Frank Votruba, Traverse City_-10,000.00
Municipal Acceptance Corp.,

Cnieses 8,192.00
Vilter Mfg. Co., Milwaukee___--- 16,815.00
Traverse City State Bank____-- 450.00

50.
Traverse City Credidt Exchange 8.00
Grand Traverse Auto Co.,
“Sraverse (1¥ 4... 92.29

Hyde & Company, Chicago------_ 66.52
L. Tweles Seed Co., Milwaukee 109.68
Michigan Trust Co., G. R.------- 2,318.11
Jesse Cole, Mesick__~----------- 453.51

Master Craft Corp., Kalamazoo__ 27.95
Chelsea: Milling Co., Chelsea____ 106.90
Western Chemical Co., Kansas City 57.04
George Whiting, Traverse City__ 1,350.15
26.

 

Sinclar Refining Co., Chicago____ 81
Sinclair Refining Co., Chicago-___ 26.81
Valley City Milling Co., Traverse
Rie ee 10.85
Traverse City Record Eagle__-- 34.00
Michigan Public Service Co.,
‘Eraverse City = 2 73.78
Chase Bag Co., New York City-- 76.39

Shippers Bag Supply Co., Chcago 33.55

Electric Chemical Co., Cleveland 113.26
Belt Life Mfg. Co., Tiffin, O.-.__ 4.75
American Agricultural Chemical Co.,
Detroit. 84.65
Allied Mills, Inc., Traverse City. 805.27
Ranney Refrigerator Co., G. R.-- 70.50

Pilsbury Flour Mills Co., Detroit__ 460.42
Atwill Coke & Coal Co., Chicago 154.26
Harry W. Lautner, Traverse City 5,852.24
Joseph & Elizabeth Kroupe, Traverse

Cy =F 1,018.66
John and Antonia Eukla, Traverse

Cty 3,089.08
C. E. Jamieson & Co., Detroit___- 9.78

Grand Traverse County Treas.__ 3,822.25
Jerome Wilhelm, Traverse City 1,324.63

Mary Drachka, Traverse City_--- 580.01
Grace Wilhelm, Traverse City---. 727.70
Mary Wilhelm, G. R.------------ 3,745.56
Matilda B. McManus, G. R.------ 458.78

Harold H. Richardson, Traverse
City 2 ee unknown
Vivian Manufacturing Co., St.

 
   

OWS jee 24,66
Burns & Wynkoop Co., Traverse

ay F.C" CC 534L6
City of Traverse City_---- . 105.46
Tisch-Hine Co., Manistee_------- 55.45
Voigt Milling Co., Manistee__-_ 440.94
Edward W. Bartak, Traverse City 230.91
Mich. Bell Telephone Co.,

Traverse City 2-5 62.62
Frank Votruba, Traverse City__-- 9,160.89

Minnie F. Votruba, Traverse City 2,329.91
‘Amelia Votruba, Traverse City_- 62
Tweddle & Myers, Traverse City 30.00

Traverse City Iron Works__--—--- 414.25
Edith Bartak, Traverse City_--- 1,278.66
Blue Diamond Coal Sales Co.,
Gincinnati 2 2,094.39
Red Jacket Coal Co., Cincinnati__ 197.68

Clare & Foster Inc., Traverse

City 2 unknown
Oscar Johnson Service, Traverse City 8.16
Bundy’s Brief Service, Traverse City 13.04
Lloyd E. Smith & Co.,

Traverse City .__-__----_--=------- 273.11
Kaleva Produce Co., Kaleva__-~-- 175.00
Nora. Beardsley, Traverse City. 622.36
Kistler Service Station,

Traverse City _-_----~---------- 4.11

Arcady Farms Milling Co.,

Mraverse City 22 2 101.33
M. J. Neahr & Co., Chicago__-_--_ 57.40
Walter & Hemming, Traverse City 5.46
French’s Electrical Welding Shop,

Traverse City 1.50

In the matter of Edward Nessen, bank-
rupt No. 6213, The first meeting of
creditors has been called for June 5.

In the matter of Russell J. Thrall, bank-
rupt No. 6175. The first meeting of cred-
itors has been called for June 5.

In the mater of Simon Vander Ploeg,
as Van’s Grocery, bankrupt No, 6226. The
first meeting of creditors has been called
for May 29.

In the matter of Blakeslee Brothers,
bankrupt No. 6230. The first meeting of
ereditors has been called for May 29.

In the matter of Harry Sullvan, indi-
vidually and as surviving partner of the
co-partnership Worm & Sullivan, bank-
rupt No. 5886, final meeting of creditors
was held under date of May 14. Fred G.
Timmer, trustee, was present in per-
son. No others were present or represent-
ed. Trustee’s final report and account
was approved and allowed. Balance bills,
notes and accounts receivable was offer-
ed for sale, and there being no bidders,
was abandoned as worthless and burden-
some. Order was made for the payment
of expenses of administration as far as
funds on hand would permit, there being
insufficient funds to cover administration
«expenses. No objection to discharge.
Final meeting adjourned without date.
Files wll be returned to U. S. District
Court.

—_ r+ >__
Air Conditioning Sales to Gain

With the approach of warmer
weather air-conditioning manufac-
turers anticipate a substantial ex-
pansion in sales of equipment for
commercial installations.

Sales so far this year have re-
corded increases ranging up to
400 per cent. over a year ago,
various manufacturers report. In-
quiries by retail stores, hotels and
restaurants indicate a growing in-
terest in such equipment, even in
the Northern States. A substan-
tial impetus to commercial instal-

lations will result from the pro-
posed increase in the limit on
modernization loans under the
Federal Housing Act to $50,000,
officials predict.

In the residential field, sales of
winter air-conditioning equipment
predominate. The introduction of
air circulators for residential use
is meeting with success also. Sub-
stantial sales of this equipment
are anticipated until the cost of
more complete air-conditioning
installations con be reduced to
levels that would prove attractive
to the average homeowner.

e+. oe___
Firmer Cotton Goods Prices
Anticipated

Moderate improvement in most
divisions of the cotton goods mar-
kets is currently anticipated over
the next few months in the trade.
Prices are held likely to advance
from the present unprofitable lev-
els, although an expansion in de-
mand sufficient to provide a really
substantial stimulus to production
is not yet in sight.

The production curtailment in-
itiated several weeks ago is be-
ginning to reduce accumulated
mill stocks in many lines. Absorp-
tion of cloths and cotton garments
in retail trade is now heavier than
the current rate of output.

Inventories in distributors’
hands have generally declined
since the break in raw cotton pric-
es several weeks ago. With greater
stability in the price of cotton ex-
pected by the trade, at least until
the new crop appears in August,
merchants will be more inclined to
round out their depleted stocks,

it is predicted.
—— <<

Higher Lumber Prices in Prospect

Owing chiefly to the lumber
strike on the Pacific Coast, which
has resulted in an almost complete
shutdown in this heavy producing
area, lumber dealers predict firm-
er prices.

A sharp increase in the demand
for lumber had already developed
before the walkout began. Ac-
cordingly, with stocks reduced by
curtailment of production under-
taken since last year, higher prices
are already being quoted.

In the Northeast, production
will not reach a peak for several
weeks yet, as logging streams are
just being cleared. Consequently,
the curtailment of lumber supplies
from the Pacific Coast region can-
not be immediately replaced by
higher output here.

New orders received by pro-
ducers in regions unaffected by the
Coast walkout have showed a
charp increase last week. Accord-
ingly, if the strike is prolonged,
shortage of lumber may develop
in some sections of the country.

_—___¢ - >.

A new small figuring machine weighs
but seven pounds, measures 514 x 8%
inches. It adds, subtracts, multiplies,
divides, uses neither paper nor ribbon,
is offered for small business and per-
sonal use, verifying totals, calculating,
etc.

 

 

Ta a i aca ia tai

 

12

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan,

President—Rudolf Eckert, Fiint.

Vice-President—O. A. Sabrowski, Lan-
sing.

Secretary — Herman Hansen, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; Paul
Gezon, Grand Rapids; Lee Lillie, Coopers-
ville; Martin Block, Charlevoix.

 

Some Questions Which Can Be Easily
Answered

“Give a few of your reasons for the
success of a grocer,’ next asks my
merchant correspondent. It is well that
he asks for a few reasons. He knows
reasons are innumerable and that each
is modified by environment and other
factors.

One might put first: That the grocer
know his business, but perhaps that is
less vital than that he should have the
trading instinct; for the trade-instinct
has led men quite ignorant of business
rules to an initial success. Then if he
gathers knowledge as he progresses,
he develops into the finest character of
merchant.

Assuming a grocer already establish-
ed, making fair progress though not
startling, who wants to go forward
steadily, but surely and securely, I
should put first that he take careful
stock of his environment, his neighbor-
hood and normal trade area and par-
ticularly the predominant character of
his customers and prospective custo-
mers. Then fit his business primarily
for the majority of the folks he wants
to attract and likewise—most impor-
tant—determine the terms on which he
wants their business. Then bend every
effort toward the building of the kind
of trade he wants to do.

Next question: “Give your reasons
for failure or limited success of a
grocer,” may be considered with the
other because the two dovetail. A
prime reason for grocer-failure to at-
tain success quite compatible with his
business, locality and general oppor-
tunities is lack of definite plan.

The established grocer sketched
above has attained first-stage devel-
opment on drastically limited resources
through the standard process of hard
work, long hours and close, personal
care of his business. He has had to
sell for cash for want of capital. Now
let us assume his environment is that
of a typical small American town, suf-
ficiently remote from big centers to be
self-contained; a rural-residence place
where home ownership is the rule and
“everybody knows everybody else.”

No field is ever more advantageous
to build a strictly family business, but
the course must be well plotted in ad-
vance. It is a great advantage that
the character of every resident can be
known pretty accurately; and such
knowledge is essential for safety in
taking the next step. That is the ex-
tension of family credit.

There should be no mistake about
the nature of credit. It is not “accom-
modation,” not charity, not neighbor-
liness. It is just a fact that our lives
are permeated with credit and business
thrives on its use. But the use of
credit is not its abuse. Use nourishes.

MICHIGAN TRADESMAN

Abuse kills. The fledgling merchant
in any line in such environment as |
indicate must make himself master of
credit essentials.

Now, to build good credit trade, the
merchant must do his own selecting.
Plenty folks will always apply for
credit in any town, since there are al-
ways those who seek to get without
paying. Care will enable you to side-
step that pitfall, but only care and
unceasing determination that you will
not be a victim.

But other applicants will be worthy,
and those you can largely know about
in advance. Where you do not know,
regardless of impression, do not go on
hunches. Have your system laid ont
for examination of applicant—details
obtainable from department stores,
clothing merchants, leading neighbors
and your association headquarters—and
‘that system will be just as good as
your own operation of it. It can not
be better than you make it.

But not less important—probabiy
more important—is to devote time and
study and grasp every opportunity to
invite the credit trade of families whose
record you have studied and found
worthy. Such folks may come to you
occasionally and buy for cash or they
may never have entered your store.
It is easy to offer an account to those
who come occasionally. If that be done
the right way, the offer flatters del-
icately and often effectively. If, then,
the terms be set forth—tactfully, of
course, but with absolute clarity—you
add good accounts as rapidly as your
capital will finance them.

Personal solicitation should be work-
ed with those who do not call on you
and if that be done right, you will soon
have a fine line of steady customers
who buy all their supplies from you.

But let this sink in: Credit rules
must be as the Biblical laws of the
Medes and Persians—‘‘which altereth
not.” If you fail to get that idea in
full significance, you will not succeed
as a credit operator. And then get this:
if you can not administer credit, it is
unlikely that you will get far on a
cash basis. Character rules eventually
in both departments.

The final thought is so commonplace
in its sound that its vitality may not
get over in its full importance. But
never try to imagine you will get far
without it. It is this:

Know your merchandise—every item
of it—to its utmost element of quan-
tity, quality, uses, limitations, and every
other factor and point, always from
the standpoint of your customer, Be a
purchasing agent for those who trade
with you and think always from the
standpoint of those who are to use the
goods—those who trust you to get
them the best value for their money.

This is quite different from price-
selling, though price is always a vital
element in any sale.

But, for instance, is the prune Freach
or imperial? What is the difference
and why? If it be marked 50/60, what
does it count? If the count is actually
59, so that it slides under the wire by
a familiar bit of trade chicanery, you
can not change that condition single-
handed. But you can know the facts

and carefully give them to your cus-
tomers.

Here are two yellow free peaches,
214 size cans. One is priced several
cents more than the otHer. Why?
“Heavier syrups,’ do you answer; or
“one sweeter than the other?” Well,
but how much sweeter—what is the
actual weight of each syrup? This in-
formation is in a little booklet, iree to
askers from Canners League of Cal-
ifornia, San Francisco.

Why are home-canned peaches often
better than what we buy? That is a
question with a perfectly logical an-
swer; but do you know the answer?
Can the equal of home-canned be pro-
duced commercially? From what re-
gion may the best peach be obtained—
and what is “the best” from various
siandpoints?

How can you divide with your cus-
tomer the 514 to 6c a coffee can costs,
giving her better value and making
more for yourself as reward for that
service to her? Not by taking some-
‘body’s offhand word, believe me; but
you can do this by giving thought,
taking time and making a wise de-
cision,

Now get this: You can not possibly
harm yourself in any way, nor jeop-
ardise your profits by doing your ab-
solute utmost for your customers—
and telling the truth, unvarnished, un-
adorned. Nor need you a good mem-
ory in this since you have no lies to
keep straight. No final words could
be more vital. Paul Findlay.

—_+-+___

Inflation and Forward Buying

Forward buying in primary
markets remains restrained, de-
spite enthusiasm generated by the
rise in the stock market and a
widespread belief that the Patman
bonus bill may be passed over the
President's veto.

Manufacturers of consumer
goods, such as foods, report mod-
erate gains in forward sales since

the first of May. There has been

‘freer buying of speculative staples

in the markets, however, by users
of these products.

On the other hand, buying of-
fices report retailers show little
disposition to increase future com-
mitments latterly. The uncertain
future of NRA price control pro-
visions neutralizes the bonus bill
and inflationary considerations in
the minds of many buyers.

—_>~+.___

A new liquid preparation brushed
over their surfaces, permits easy re-
moval of stamps from envelopes, labels
from glass or fabrics. It contains no
acid or alkali to harm the fatter.

 

May 22, 1935

Service Counts More With Women
Than Price

The Ladies’ Home Journal recently
investigated the relations between wo-
men and their grocers. There were
1,752 interviews with housewives, 2,123
inventories taken of the goods found
on shelves in private homes, 1,014 in-
treviews with individual grocers, 213
interviews with chain store managers,
37 interviews with chain store execu-
tives, and 100 interviews with the
wholesale grocers.

Half of the women gave over one-
half of their business to one store. The
balance shopped around.

Just how do women pick out the
store to which they give most of their
business? One thousand four hundred
and forty-eight women said they liked
the service the store gave—prompt at-
tention in the store, smiling clerks,
credit, and delivery. Only 724 said
“lower prices’ and approximately the
same number, “the store was conve-
niently located.” Only three in ten
said that the one reason they gave most
of their business to one store was be-
cause it carried the brands they wanted.

Many merchants feel that “price” is
the greatest influence in inducing
women to trade at their stores. They
will ‘be interested in these facts:

1. Women are not nearly as familiar
with current prices of the things they
buy as many people think they are.

2. In their consideration of why they
trade at one store only a small per-
centage said “Price.”

Atnencaan ie coon.

 

IT PAYS TO PUSH THE
LEADER

Welch’s

CERTIFIED PURE—PASTEURIZED

Grape Juice

@®NO WATER ADDED

@®NO PRESERVATIVE

@®NO ARTIFICIAL COLOR
For Selling Helps Write

WELCH’S 1931 Howard St. Detroit

 

 

 

 

 

PORTLAND
HOLLAND

 

FOR CONSISTENT TURN-OVER!

@®LILY WHITE FLOUR

“The flour the best cooks use”

VALLEY CITY MILLING CO.

GRAND RAPIDS
DETROIT

TRAVERSE CITY
KALAMAZOO

 

 

 

 

 

 

 

 

x\y

 

 

cones i agement Ol. ea ace oe ae aed ee ee

a
Ss
i

bo

22, 1935

MICHIGAN TRADESMAN

13

 

MEAT DEALER

 

Ancient Roman Bootleggers Peddled
Sausage

“How about a little nip of sausage?”
may have been the whispered query of
a Roman bootlegger long ago.

For in the early days of the Christian
church, sausage, because of its popu-
larity at feasts and revels, was banned
for a time as an instrument of the devil.

But it was too popular to be ban-
ished for long. It is a matter of his-
tory that the decree was repealed; and
in the meantime, there must have been
non-conformists who were only too
ready to slip a slice of sausage inside
their boots and step out to make a lit-
tle extra-legal money.

But sausage had been a food when
the town by the Tiber was only a little
mud village; or even earlier. Helen of
Troy, whose beauty “launched a thou-
sand ships and burned the topless tow-
ers of Illium,” probably enjoyed many
a dainty bite of sausage. And Ulysses’
wanderers must have found strength in
it for the long days spent with their
oars, For no less an authority than
Homer tells us that sausage was a
food of the ancient Greeks.

But it was in the middle ages, when
the guild craftsmen reached _ their
power, that sausage making became
an art. How patiently the old Italian
butchers must have worked to perfect
the blending of meat, wine, and strong
spices that made the sausage of that
romantic land so famous. Here was
a beginning of artistry in food, to rival
the growth of the other arts.

In Germany, where winters were
colder, elaborate preparations for pre-
serving were not necessary.
Through the long centuries the stu-
dents at their corps meeting halls, and
the burgomasters in their beer gardens,

sausage

would sit through many an evening—
drinking, and eating sausage
No bootlegging was

smoking,
with rye bread.
needed there!
——_ oa
Start Them Off With Appetizers

The American term for “hors
appetizers—is even better

 

d’oeuvres”
than the French idiom, because it tells
what the dishes are used for. The
idea of an appetizer is to shift your
appetite into high gear, and put your
senses of appreciation in tune with the
symphony of flavors which is to fol-
low.

There are dozens of ways of mak-
ing appetizers. Women who pride
themselves on their ability to serve
something novel find a real joy in mak-
ing and serving appetizers, because
they can always find a way to make
some that are different from any they
have served before. And after the
appetizers are prepared, there are many
interesting and novel ways of serving
them. Some hostesses like to mount
them on toothpicks stuck in a big red
apple, or an orange, like so many pins
in a pin-cushion. A tray bearing an
apple or two, with each apple bristling
with toothpicks carrying delicious ap-
petizers, is enough to stimulate any
appetite.

The various kinds of sausages are
ideal for use in appetizers. For ex-
ample, small pork sausages, or frank-

furters or Vienna style sausages cut
into small pieces, are used by many
housewives. The spicy dry sausages
are fine for pepping up a tired appetite,
and liver sausage is a favorite with
many discriminating hostesses.

Here are some recipes for highly un-
usual appetizers that will make your
guests sit up and take notice —and
then march through the meal like a
conquering army:

Liver Sausage and Olive Butter

Canape

nN

oblong pieces of bread
tablespoon butter
tablespoons liver sausage
tablespoons olive butter
teaspoon grated onion

Y% cake cream cheese

6 stuffed olives

Sardine paste.

Saute’ bread in butter, Combine
liver sausage, olive butter, and onion.
Mix to a smooth paste. Spread on
bread. Decorate with stuffed olives,
topped with sardine paste. Pipe cream
cheese around edge of the canape.

Sausage and Prune Appetizer

6 prepared prunes

12 small Vienna sausages.

Place a prepared prune on a tooth-
Toast un-

Qe

md

pick between two sausages.
der broiler.

Bologna and Liver Sie Slices
34 lb. liver sausage

4 tablespoons anchovy paste
tablespoons mayonnaise
slices large bologna.

Mash liver sausage. Mix anchovy
paste with mayonnaise. Spread sliced
bologna with mayonnaise mixture and
cover with liver sausage. Repeat proc-
ess until all materials are used. Place
one on top of the other. Set in refrig-
erator until well chilled. Slice in pie

2
:

fashion.
—_~++>___
Keep Cool in the Kitchen

“Food surely has to be good to: at-
tract people warm days,” re-
marked a restaurant owner recently.
“It seems as if people are about ten
times more particular about their food
in summer than in winter, But here’s
a tip—if you’ll just make the food look
attractive enough, they'll eat as big
a meal when the temperature is 100
degrees above, as when it’s 10 degrees
below.”

The dietists tell us that we should
eat a balanced diet throughout the en-
tire year, and that means that we must
eat just as large a variety of foods in
summer as in winter — meat, dairy
products, fruit, green leafy vegetables
and cereals.

There are dozens of ways in which
you can serve meat and yet keep cool
in doing it. Here’s a suggestion—cook
a shoulder roast of beef or pork, serve
it hot for dinner to-night, serve it
sliced cold to-morrow, and put it into
salad form the next day. That means
two entire meals when it won't be nec-
essary to do any*cooking over a hot
stove.

Then there is an amazing number of
ready-to-serve meats—an almost end-
less variety. Those meats offer a com-
plete solution to the problem of how to
get away from the kitchen. Almost all
types of sausage are ready to serve
when you buy them, and in addition

these

there are tasty luncheon loaves, cooked
ham, jellied tongue, and many other
items which form the foundation for
fine summer meals,

Protein from animal sources, such as
that in meat, is considered vitally im-
portant to our health and well-being
by medical authorities everywhere.
The protein which is found in meat is
of high quality and completeness; it
satisfies every bodily need for nitrogen,
and has a dynamic quality not shared
by all protein foods. So watch your
summer menus and be sure that they
contain it in adequate amuont,

————_+ +

Business to Resist Seasonal
Decline

While the general trend of busi-
ness activity is downward, some
observers expect the recession
next month to be less severe than
earlier anticipated.

Labor troubles during May will
cause a considerable curtailment
of activity in the automobile, lum-
ber and related industries. Lum-
ber output in June will benefit ac-
cordingly, if the Coast strike
settled by that time. While auto-
mobile production will be lower
next month, the recession may be
less as Chevrolet fills accumulated
orders built up during the strike
period.

There is a growing belief in
business circles that cash payment
of the veterans’ bonus will be
passed over the President's veto
in some form. The stimulus from
enactment of this measure would
be felt immediately, especially in
automobile and other durable con-
sumers goods fields.

The Journal of Commerce in-
dex of business activity declined
last week to 70.2 from 71.7 for
the week ended May 4, chiefly be-
cause of smaller motor and lum-
ber output.

—————
Rayon Turns Upward

The rayon industry has definite-
ly turned upward from its seasonal
depression, according to trade ob-
servers, with the outlook for a
normal month’s production for
both May and June. Shipments in
May are actually exceeding those
for April by 30 to 75 per cent.,
manufacturers state.

The larger producers report
that actual sales of viscose yarn
for June delivery are already
equal to half of a month’s produc-
tion. Orders now being received
indicate that the entire month's
output will be disposed of. Sales
of acetate yarn by these manufac-
turers have also improved. The
smaller viscose producers, who
have been relatively inactive, are
now expected to increase output
as well.

In addition, there is a revival of
demand in the markets for staple
lining fabrics. Specialty dress ma-
terials are also enjoying more
active buying for the fall season.
Curtailment on the part of weav-
ers has resulted in a contraction
of stocks so that an increase in
mill operations.appears probable.

Higher Prices for Metal Products

Higher prices for many metal
products are in prospect owing to
recent advances in quotations for
base metals. Lead and zinc prices
in particular have gained persis-
tently, and seem likely to go still
higher.

Lead stocks have been materi-
ally reduced in recent months, due
to material increases in consump-
tion. The automobile industry re-
quired large amounts of this metal
and will continue to be a substan-
tial purchaser.

The active painting season is
beginning also, and paint produc-
ers’ takings of lead will increase
materially. Moreover, increased
modernization work and new resi-
dential construction will augment
consumption of this metal.

Zinc stocks in the United States
at the end of April were the low-
est since last September. The
strike in the tri-State ore district
will further restrict supplies and
thus strengthen the market.

oe

Fields are won by those who believe
in the winning.

 

Modern Store Equipment
40-50 South Market Ave. Telephone 82176
GRAND RAPIDS, MICH,

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14

HARDWARE

Michigan Retail Hardware Association.
President—A. D. Vandervoort.
Vice-President — W. C. Judson, Big

Rapids.

Secretary—Harold W. Bervig, Lansing.
Treasurer—William Moore, Detroit.

 

Lead and Zinc

The price of lead advanced $3 per
ton during the past week in three
stages. This was the eighth rise of $1
per ton in what might be called this
series. Prices fetched up at 3.90c to
3.95c per pound, New York, and 3.75c
per pound, East St. Louis. Each rise
seemed to stimulate rather than retard
the demand. Purchasing came from
many quarters but the corroders were
always in the lead among the buyers.
Should the same rate of demand con-
tinue this week it is easy to imagine
a price of 4c, New York, before the
end: of the period.

On Commodity Exchange Saturday
there were neither trading nor price
changes in lead or zinc.

The net change for zinc during the
week was a rise by $1 per ton, the week
closing at 4.25c per pound, East St.
Louis. Here at the beginning of a new
week it is appropriate to pause to gauge
present zinc values. The present price
is the highest since August, 1934, when
the average price for the month was
4.28c, East St. Louis. The average
price for 1934 had been 4.16c. The av-
erage for 1932 had been 2.88c. In the
magic year of 1929 the average had
been 6.49c. News from the tri-State
district today will be of extreme im-
portance. Will the price of zinc con-
centrates have advanced after its long
stability at $25 to $26 per ton? Will
there be important developments in
the strike of zinc miners?

—_2+2___
Tin Made Substantial Rise

Tin made a net rise for the week of
34c per pound, closing at 51%4c per
pound. A fair demand for the metal is
believed to have taken place in this
market, though the true situation is
difficult to gauge because of secretive-
ness on the part of tin dealers, im-
porters, etc., concerning the true state
of business. At the close of the week
it was announced that tin plate opera-
tion have risen another 5 points to 85
per cent of capacity. The settling of
automobile strikes also implies higher
consumption of tin in that field.

Congressman Charles Faddis has no-
tified the tin trade that he plans to re-
introduce his bill providing for an em-
bargo against the export of tin plate
scrap. This will doubtless be welcom-
ed by the American detinning com-
panies who visualize a more abundant
supply and cheaper materials for the
Taw materials with which they work.
Representatives of the steel scrap trade
State that shipments of tin plate scrap
are relatively very small.

—_++2___
Commission Complains of Silverware
Maker

False and misleading representations
in the sale of silverplated holloware
is alleged in a complaint of the Federal
Trade Commission against Excelsior
Silverware Corporation, 103-105 Mott
street, New York.

MICHIGAN TRADESMAN

The complaint alleges that the re-
spondent’s use of the words “Sheffield
Reproductions” to describe its prod-
ucts is misrepresentation of the char-
acter and quality of such articles and
tends to deceive the buying public into
the erroneous belief that the products
advertised are of a quality and work-
manship associated with Sheffield sil-
ver. Use of this term is said to tend to
induce the purchase of this company’s
ware by a substantial part of the trade
in preference to silverplated ware made
and sold by competitors, some of whom
deal in wares manufactured in Shei-
field, England, and others of whom
refrain from using such terms to ad-
vertise wares not made by the copper-
rolled plate process of the silversmiths
of Sheffield, England.

Friday, June 21, is designated for the
respondent to show cause why an order
to cease and desist from the practice
alleged should not be issued.

Glass Which Bends Like Steel

Glass that will bend like a sheet of
steel is the latest product of the flat
glass industry. Its commercial possi-
bilities are enormous, glass men say,
although the industry is not quite ready
to produce it in large volume.

This type, described as the world’s
hardest glass, is heat treated in a new
electric furnace designed especially for
the strengthening process. The Lib-
bey-Owens-Ford Glass Co., of Toledo,
is one of two companies with licenses
permitting use of the process in the
United States. The Toledo concern is
installing two of the English furnaces
in its plant at Ottawa, IIl.

The treatment consists of placing a
sheet of ordinary plate glass in the fur-
nace and heating it until it is .plastic.
Then a blast of cold air is suddenly
directed against the glass, creating high
strain. This process developes high
compression on the outer wall of the
glass, while the interior is under ten-
sion or a pressure in the opposite direc-
tion. This action gives the glass a
strength from four to six times that
of ordinary glass. It will support tre-
mendous weight, can be twisted or
bent and will resist breakage to an
unbelievable degree.

—2++—___
June is Best

Which you rather—er have it June
ys when she is caling clear
To her fields and there commune
In the sunshine of the year
With the fairies
Woods and flowers
Where your share is
Sun-kissed hours;
You can’t beat it if you try
Like a mother’s lullaby.

Which you rather—if could you wish
And you really wanted fun
Wouldn’t you choose a brook to fish
Just as soon as June begun
Waters dancing
Off with care
But entrancing
Spell you there;
Can’t describe it if you try
Like a mother’s lullaby.

Which you rather—er have it June
That’s the month I love the best
Then the days are loveliest
With the medders full o’ tune
Birds a’wingin’
In the air
And a-singin’
Even there
You can’t beat it if you try
Like a mother’s lullaby. i
Charles A. Heath.
70.7 __—_

Why not a minimum domestic price
and no fixed export price?

 

Lines of Interest To Grand Rapids
Council.

The pot luck luncheon last week at
the home of Mrs. Gerald Wagner was
a decided success. The sun decided to
shine and the women of the Auxiliary
enjoyed a delicious luncheon beautifully
served. The bridge was exciting, fo:
there was a prize for each table this
time and everyone was happy. This
was the last luncheon scheduled for the
year, much to everyone’s regret for
these luncheons have been well attend-
ed and greatly enjoyed.

Good company and good discourse
are the very sinews of virtue.

The Darcey Wilcox family is moving
to Detroit the first of June. We shall
miss them and are wondering if there
aren’t about enough of our members in
Detroit now to form a good sized
Grand Rapids Alumni Association.

Our good friend and brother Chap-
lain, Raymond J. Shinn, is to be con-
gratulated upon becoming a Shriner
recently.

The writer made a trip to Chicago
this week and is wondering how many
of us realize how well off we are. It
may not be the thing to do to criticize
one of our neighbors, but the thought
came to mind that a good many unem-
ployed might be doing some real con-
structive work in clearing the high-
ways and by-ways of cast off car
frames, rusting debris—just piles and
piles of junk. A little work for idle
hands and a good number of miles
would be cleared of a deplorable sight.
Take a tip from me and take a trip
from Michigan and back. We can well
pat ourselves and our State Highway
Commission on the back as we compare
the condition of our highways here in
Michigan with those in close proximity
to the big city. We are privileged; but
what we have most we often least ap-
preciate.

Next to excellence is the appreciation
of it.

We are expecting the arrival of
friends from all parts of our state. The
Michigan Pharmaceutical convention
is to be held in the fair city of Grand
Rapids on June 11, 12 and 13. The
Pantlind Hotel will be the headquar-
ters for ‘this coming event, and judg-
ing from the last convention held here
we are anticipating a thoroughly en-
joyable time for all those who attend.

We must have the press of the crowd
to draw virtue from us.—Angelo Patri.

It is a pleasure to know that E. W.
Kline is now home from the hospital
and that he is enjoying a steady re-
covery, although he still finds it ne-
cessary to use his crutches. The boys
will remember that Mr. Kline broke
his leg when moving into his new home
at 1517 Eastern avenue.

Fred E. Morley, who resides at 511
North Park street, is now home from
the hospital and is getting along as
well as can be expected. Mr. Morley

 

May 22, 1935

broke his hip February 4. He has our
best wishes for a speedy recovery.

June 6 the Secretary-Treasurer’s
Association of Michigan jurisdiction of
the United Commercial Travelers will
hold their annual meeting prior to the
opening of the state convention at
Saginaw.

The Team Workers division of the
Michigan jurisdiction of UCT will also
hold their meeting the same evening.

We regret the loss of Brother Percy
Brown, who died May 15 at Blodgett
Hospital from complications due to an
abcessed lung. He was born Novem-
ber 15, 1887, and joined the UCT on
December 3, 1921.

A. J. Feldhaus and wife, who are
now living at the Lennox Hotel, De-
troit, were in Grand Rapids over the
past week end on a combined business
and pleasure visit.

Past Senior Councilor L. L. Lozier,
attended a meeting in the parlors of
the First Methodist church, Sunday
evening, May 19. Brother Lozier re-
ports that he heard a very fine talk by
E. Ross Fara, who is the Safety Di-
rector of Grand Rapids.

It may not be your duty but you can
find it a pleasure to remember the
shut-ins. There are a number mention-
ed on the sick list this week. Try and
call on them.

The only way to have a friend is to
be one. T. F. Fishleigh.

22 >____—_
Residential Building Trend Rising

Encouraged by the rise in the
volume of new building permits
latterly, building material compa-
nies now look forward to a fur-
ther rise in the rate of gain in res-
idential construction during the
next few months.

Residential construction awards
during April were more than 86
per cent. larger than during the
same month last year. Building
permits, which give an indication
of the size of future construction
awards, were 122 per cent. great-
er than in 1934,

The downward trend of build-
ing costs is apparently being
checked as a result of increased
activity. However, since rents
have continued to advance, the in-
centive for new building is still in-
creasing. Growing fears of infla-
tion are causing growing interest
in both the purchase of existing
buildings and new construction,
especially of homes.

—_~~-<.__
Administration on Defensive
Anti-New Dealers aver they

discern the arrival of “‘alibi’’ time

in the Administration, predicating
this thought upon the use of the
radio, the lecture platform and the

“hand out,’’ or press release, by

Government officials whenever

there is biting criticism of the pro-

gram,

The Department of Agriculture
is seen intensely sensitive to criti-
cism of its ““economy of scarcity,”
the influence of the cotton bloc in
the Senate, and the charges that
its cotton program is responsible

or the loss of our foreign mar-
kets. To its defense the critics
merely reply ‘‘time will tell.”

 

 

 

 

 

 

 

 

May 22, 193d

DRY GOODS

Michigan Retail Dry Goods Association
President—D, Mihlethaler, Mihlethaler
Co., Harbor Beach.

First Vce-President—C. R. Sperry, J.
B. Sperry Co., Port Huron,

Second Vice-President—F, F. Ingram,
L. H. Field Co., Jackson,

Secretary-Treasurer— Leon F. Rosa-
pet “suelo Rosacrans & Sons, Tecumseh.

Directors

N. J. VanAndel, Wm, D. Hardy & Co.,
Muskegon.
: Harry Grossman, Chase Mere. Co., Pon-
iac.

Harry L. Rimes. Rimes & Hildebrand,
St. Joseph.

D. M. Shotwell, J. W. Knapp Co., Lan-

sing.
Sid Medalie, N. Medalie & Co.. Man-
celona.
D. W. Goodnow, D. M. Goodnow Co.,

Howell,
W. R. Mehlhose, A. Loeffler & Co.,
Wyandotte.

 

E. B. Collins, Pioneer Salesman,
Passes Away

Edward Burke Collins was born in
Goderich, Canada, on February 7, 1857,
and came to Michigan at the age of
fourteen,

As a young man:he became asso-
ciated with the J. L. Hudson Dry
Goods interests at Ionia, Later, he
moved to Carson City, where on Feb-
ruary 22, 1882, he married Florence
May Pennington. Their wedding took
place at the dedication of the Metho-
dist Episcopal church, where both Mr.
and Mrs. Collins gave their services for
a period of over fifty years.

To this union were born four chil-
dren, Mollie, Florence, George and
King.

After a few years in retail business
at Carson City, he entered the employ
of the Baumgartner Wholesale Dry
Goods Co., of Toledo, as a traveling
salesman.

Later, he joined the old dry goods
firm of Strong, Lee & Co., of Detroit,
and continued with them until they
sold out to Burnham, Stoepel & Co.

He served Burnham, Stoepel & Co.
for twenty-seven years, the last seven
years of which he was sales manager
of the Western Michigan offices in
Grand Rapdis.

During his long period of untiring
service to the Mchigan dry goods trade,
he endeared himself to, and won the
confidence of, thousands of merchants,
who knew him as a man of the highest
integrity and of stong religious scru-
ples.

In 1932 he celebrated his golden
wedding anniversary and shortly after-
ward, his wife passed away.

Since this time he has made his home
with his daughter, Mrs, James E,
White, of Evart.

One week ago he was stricken. with
a heart attack which developed into a
coronary thrombosis and he passed
away Saturday evening at 7 o'clock.

Surviving are a daughter, Mrs. James
E, White, of Evart, a son, E. King
Collins, of Grand Rapids, and two sis-
ters, Mrs. J. E. McCloskey, of Lake-
view, and Mrs. Bert Heath, of Detroit.

Funeral services were held at Carson
City, im the Methodist Episcopal
church, Monday afternoon. Burial was
in the Carson City cemetery.

The only way in which one human
being can properly attempt to influence
another is by encouraging him to think
for himself, instead of endeavoring to
instil ready-made opinions into his
head.

MICHIGAN TRADESMAN

Housewares Purchases Heavy

Housewares buying advanced mate-
rially in the wholesale market last week
as stores concluded purchases for early
Summer promotions, Off-price mer-
chandise, to be retailed at prices 25 to
50 per cent. under early spring levels,
was purchased freely for immediate
and late June delivery. Buyers dis-
played little interest in regular fall mer-
chandise which is being exhibited in a
small way in some of the showrooms.
Manufacturers expect to have the new
season’s merchandise ready by the end
of this month, but will show only a
few items prior to the opening of the
housewares trade show in midsummer.
All producers are striving for innova-
tions for fall and are guarding new
items carefully.

Hold to Chinaware Price Rise

Manufactures of domestic chinaware
stand firm against any change in the
price advance announced three weeks
ago, despite protests last week by retail
buyers. Insisting that raises of 7 to
17% per cent, on dinner sets are justi-
fied both by higher labor and raw ma-
terial costs, producers will enforce the
regulations when tthe active buying
season opens in the next few weeks.
Retailers have held up current orders
because of the price rise and have in-
timated that they will turn to Japan-
ese and other foreign merchandise un-
less producers relent. The chief com-
plaint centers on the fact that, under
the new rules, minimum orders for
1,000 dozen plates of the same pattern
are required before a store is granted
the minimum price rise of 7 per cent.

Price Report Worries Rug Trade

While another company joined the
list of rug and carpet mills planning
price advances, rumors of possible price
cuts on medium-price axminsters have
caused widespread discussion among
floor-covering buyers. One of the
major companies is rumored to be
planning minor reductions to bring two
of its axminster rug numbers more in
line with the market. Other producers
fear the cuts will be greater than neces-
sary and are prepared to meet the new
prices. The latest rug mill to announce
an impending price advance was the
Hugh Nelson Columbia Carpet Mills,
Inc., of Philadelphia, which will in-
crease quotations June 3. Details of the
price change will be announced later
this month, mill officials said.

Order Goods for Lamp Shades

Re-orders for low-price table and
floor lamps for summer promotions
brought a sharp increase in sales vol-
ume to the wholesale market last week.
A large number of house furnishings
buyers, in the city to attend trade
shows, visited) the lamp showrooms to
inspect special displays of early fall
merchandise set up for their benefit.
They took only a mild interest in new
goods, but placed substantial requisi-
tions for lamps in the price ranges of
$2.95 to $10 for immediate delivery.
Commitments were all re-orders on
items which have had an exceptionally
good sale in the last three weeks.

—_+++__
Orders Up on Small Appliances
Experiencing the most active demand
in two weeks, selling agents for major

electrical appliance manufacturers sold
a large volume of low-end merchandise
for late June and early July delivery.
Almost all of the goods represented
specially priced products for use in
mid-Summer promotions in electrical
appliance and department stores, Irons,
toasters, juice extractors and coffee
percolators were in best demand. An-
other feature of yesterday’s buying was
the unusual interest displayed in elec-
tric fans. Re-orders for immediate
shipment were numerous.

——~+--+____
Summer Apparel Orders Gain

Orders for summer apparel showed
some increase during the week, but
heavy volume business is still depend-
ent upon the arrival of warmer weath-
er. Retailers are pushing present stocks
and are holding re-orders down to fill-
ins on best sellers. The stores are not-
ing a fair business on low-end dresses
and re-orders have come through
steadily on garments to retail from
$5.95 to $10.95. Linen suits and swag-
ger coats are also figuring prominently
in the business being received. White
and pastel coats, corduroy types and
angoras are also receiving marked at-
tention in the buying done by retail-
ers.

—_+~+__—_
Retail Collections Up 0.13 Per cent.
Retail collections showed an increase

of 0.13 per cent. in April, according to

the twenty key store index issued by
the Credit Bureau of Greater New

York, Inc. Sixteen of the twenty re-

porting stores have had an average in-

crease for the year to date of 0.93 per

cent. against the same period in 1934.

Increases have been shown in the index

for twenty-three out of the last twenty-

four months. Ten of the twenty firms

   

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

15

showed gains last month. The highest
collection percentage was 63.50, as
against 55.60 last year. The lowest was
31.10, as compared with 31.48 in April,
1934.

0-9
Low-End Glassware Call Heavy

Calls for replacement merchandise
have brought a rise in demand for low-
end glassware in the wholesale market.
Jobbers purchased large quantities of
beer glasses for immediate shipment
and also contracted for small quanti-
ties for delivery the middle of next
month and early in July. Buyers for
retail stores are stocking specially
priced glasses and glass dinnerware for
special summer sales to be launched
within three weeks, Tea sets, including
plates, cups and saucers, tea glasses and
pitcher, in shades of green, blue and
amber are wanted for these sales in
services for four and eight persons.

>>
Lace Dresses Meet Active Call

Lace dresses in the low-end category
have sold well this season and promise
to meet an active demand well through
the coming months, Interest in col-
ored lace types has been particularly
active in the dress lines up to $6.75..
Eyelet batistes have shared in the
business, but are reported as less active
this season than: the corded lace types.
Navy and all the pastel shades have
been favored. Dealers report increased
attention is also being given silk laces
for evening wear, especially the Chan-
tilly types.

> ___

To meet the great tasks that are be-
fore us, we require all our intelligence,
and we must be sound and wholesome
of mind. We must proceed in order.
The price of anger is failure.

SPECIAL DIE CUTTING AND MOUNTING

G R AN D

G AN

 

RA PI

WHOLESALE
LINOLEUM, CARPETS AND RUGS

Distributors of

ARMSTRONG’S LINOLEUM

Same Day Shippers

YEAKEY - SCRIPPS, Inc.

160 LOUIS STREET

DBS. MI

C HI

Instant Service

GRAND RAPIDS, MICH.

 

 

@

Qa

5 EDC) <> () D> () <> -() <> () <ED- () <DD>)

For PROMPT service and ECONOMY’S Sake

 

Against FIRE and WINDSTORM Hazards

 

320 HOUSEMAN BLDG.

3) () SD (SD -() (1) SD SD (0) SD () GD

Insure with

The GRAND RAPIDS Merchants Mutual Fire Insurance Co.
Affiliated with
THE MICHIGAN RETAIL DRY GOODS ASSOCIATION

GRAND RAPIDS, MICH.

<> 0D 0 ED () ED () ED () GED (GD (1)

!
|
|

 

HOTEL
DEPARTMENT

The Commercial Hotel Is By No
Means Doomed

Los Angeles, May 18—Alluding to
the “hatless” contingent, varying from
billiard balls to Lord Fauntleroy locks,
Will Rogers suggests there is a special
Providence which tempers the wind: to.
the shorn lambs, and there is nothing
underneath these scalps that could pos-
sibly be affected by either heat or cold.
Maybe Will is not so far out of the
way. Medievalists and archeologists
suggest that McGilligans’ Sons of Rest
and the Ancient Order of Humility are
largely made up of these. But there are
the Aimees, Sinclairites, Utopians,
Technocrats and the Nudists, originally
from California incubators; how are
they to be accounted for? And now we
have the Townsendites and chain letter
writers, ail accredited to California.
California’s emancipation from these
pests possibly may depend on an early
visit of the fool-killer. Certainly we
have our fill of them.

 

Joe Denawetz, whom we all know,
will be the official delegate from the
Michigan Greeters to the National con-
vention to be held here next month.
Joe will certainly have his hands full
absorbing Michigan’s share of the en-
tertainment to be supplied on this oc-
casion. Better bring a few more stal-
warts with you, boy, or else provide
a battery of shopping bags to carry
home what honorably belongs to the
Wolverines.

One of the special offerings in the
entertainment line, to be afforded the
Greeters, during their visit here, will
be the “Night in Hawaii,” at the Bilt-
more Hotel. It being on the program
of the Ladies’ Auxiliary, presumably
mere men will be excluded, especially
during the rendition of the “hula hula”
dance. Never mind, boys. Wine is as
free as water out here.

At a recent meeting of the Milwau-
kee Hote] Association, H. L. Ash-
worth, business manager of the asso-
ciation, stressed the fact that the prob-
lem of rising food costs compelled the
immediate attention of the members.
A few hotels have increased their res-
taurant and dining room prices, but
there has been no concerted action as
should: be.

The annual convention of the Ameri-
can Hotel Association, according to a
definite official announcement, will be
held at Atlantic City November 13 to
16, in close proximity to the National
Hotel Exposition, which is carded for
November 18 to 22, in New York City.

One of the great chain hotel organ-
izations of the country, recently tried
the experiment of operation without
the “tipping evil.” They made a serv-
ice charge of a modest sum which was
to offset the hold-up feature of the
gratuity game. But it wouldn't work
out. The waiters were dissatisfied, but
the guests were even more resentful
than the employes of what they re-
garded as an infringement on their
personal liberty. It seems the average
guest is not only willing but anxious
to reward service. What they really
object to is a hold-up for service not
performed,

The hotel, through custom made
law, is asked frequently to extend gen-
erous credit to people of whom their
organization knows little or nothing
and this custom has proved costly. To
be sure the traveler has been educated
by years of usage to regard the hotel
as a clearing house, and is no doubt
warranted in asking the hotel man to
take care of his negotiable paper, but,
unless a guest is well-known (and
many of them take advantage of one

MICHIGAN

on this score) there is an increasing
tendency to incur loss through the
medium of “skippers” —an element
who check in and out of hotels without
the formality of consulting the cash-
iers, Bad checks are also the bane of
the hotel man’s existence. I refer to
such as are purely personal in charac-
ter, although forgeries of valid drafts,
and those spurious in character are
quite common, I have always advo-
cated a policy of refusing to cash per-
sonal checks for everyone who could
not satisfactorily qualify. The hotel
fraternity will do well if they can estab-
lish a rule to carry on a ban against
this class of paper. It is true the courts
discourage this species of fraud, but
the expense and trouble in prosecuting
such cases more than offsets the suc-
cessful termination of same.

One of the features I admire about
these convention affairs of the Greeters,
is that they do not countenance any
hold-up practices in securing the
wherewithal to entertain. I remember
at the convention held in Detroit,
some years ago, the bills were all paid
in full and there was no aftermath.
Aided by the donations of the Detroit
Hotel Association, the various ban-
quets, sight-seeing excursions, dinner
dances and other forms of amusement
were financed within the association.
For the forthcoming convention in Los
Angeles, there is close co-operation be-
tween employers and employed, and it
will not be necessary to “pass the hat”
after the smoke of carnage has blown
away. This shoulder-to-shoulder action
makes a hit with me,

In a recent issue of the Saturday
Evening Post one writer sounds an in-
teresting note with reference to the
future prosperity of the country, espe-
cially making the claim that unless all
signs fail, there is nothing but prosper-
ity ahead of us. This seems like a rea-
sonably safe bet. But one of his ob-
servations which was especially inter-
esting to me and to the hotel operator
particularly, was the action, during the
past few years, of many establishments,
in reducing their traveling forces. This
is no doubt true as has been observ-
able for the past several years. There
are, however, many reasons for a fall-
ing off of the commercial trade, which
are not due particularly to a reduc-
tion in. the sales forces. As in many
other fields the automobile is respon-
sible to a large degree for the decreased
transient hotel business. The traveler
no longer waits for -the departure of
any particular train, but as soon as his
canvas of the town is completed, he
hies himself to the next. He now has
an abbreviated territory, spends more
time at home with his family and ac-
complishes just as much. The com-
mercial hotel, conveniently located is
by no means doomed, but it is com-
pelled to arrange its schedule to take
care of a different class of patronage,
even more numerous than the sales-
men, who have nothing else to do but
travel and spend money, leaving it usu-
ally where the lamps are trimmed and
burning, and from the number of peo-
ple out here who are enjoying this pro-
gram I should say it might eventually
prove a solution of the whole problem.

As I well know from personal expe-
rience, when you leave Honolulu they
hang leis about your neck and play
“Aloha” with such heart-rending mel-
ody that you always want to return.
Perhaps that is where the cry origi-
nated for the long draw-n-out “Fare-
well-l-I-l,” the cry that overtakes de-
parting guests at Camp Baldy, and
makes one feel he will be missed. As a
rule traffic to Mt. Baldy does not be-
come active until late in June, on ac-
count of melting snows which impede
traffic, and disturb road surfaces, but
Doc. Moore advises you that as a spe-
cial courier for the Greeters, you must
familiarize yourself with all the offer-
ings which are to be made to them,
well!—what’s the use of argument. We

TRADESMAN

headed for Baldy the other morning by
way of North Broadway to Huntington
Drive and thence to Foothill Boule-
vard, taking the cut-off at Claremont,
which heads directly to the foothills,
and eventually leads into the main road
to Mt. Baldy. The first thing to at-
tract our attention was a sign pointing
to the Padua Hills Little Theater,
which makes a very interesting stop-
over, though we could not avail our-
selves of it. At the beginning of the
grade, alongside of a mountain stream,
can be seen the remains of the first
hydro-electric plant in the world, where
can be found the first telegraph pole
that ever carried electric wires. Lying
on the ground, there was a quite notice-
able contrast to the steel towers which
now carry the load. A short time after-
wards I was renewing acquaintance
which I originally contracted eight
years since, At an interesting wayside
inn we lunched on mountain trout,
caught within fifty yards of the kitchen
stove. It is said that Old Baldy never
enthuses—but we did, and any lack of
cordiality on his part was made up by
the upper San Antonio high falls. They
tumbled and splashed and threw out
rainbow trout galore. It is just four-
teen miles from Foothill Boulevard to
these falls, and worth all the gasoline
costs to get there, especially if you have
an “easy mark” for host. There are
many splendid resorts in this particu-
lar region and later on it will be teem-
ing with life. The Sierra Club has a
mammoth lodge here, where soon its
members will be enjoying wild life to
the fullest extent. There was Ontario
Peak, that, so it is said, is the most
perfect specimen of a mountain to be
found anywhere. It is only 8752 feet

 

Hotel and Restaurant Equipment
Glassware, China, Silverware

H. LEONARD & SONS
38-44 Fulton St., W.
GRAND RAPIDS - MICHIGAN

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

W. H. LILLARD, Manager

May 22, 1935

 

Store, Office and Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N.W. Phone 8-6027

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.

Modern Rates Reasonable
Rooms Now Well Heated
WILL F. JENKINS, Owner and Operator
“Back on the Job’

 

CODY HOTEL
GRAND RAPIDS
RATES—$1 up without bath.
$2.00 up with bath.
CAFETERIA IN CONNECTION

 

ALL GOOD ROADS LEAD TO
1ONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mangaer

 

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon ete Michigan

 

 

 

 

%
*

THE ROWE
GRAND RAPIDS
The Most Popular Hotel
in Western Michigan
300 ROOMS — SHOWERS
SERVIDOR

Direction of American Hotels Corp.
J. Leslie Kincaid, President

 

 

MORTON

400 ROOMS EACH
WITH BATH

$1.50 up

Grand Rapids’ Friendly Hotel
Phil Jordan, Manager

 

 

 

An Entire City
Block of

Hospitality

mere eee ON

ne ennnS e

-Have You Seen Our New

@ Cocktail lounge — Popular

afternoon and evening rendez-
vous,

@ “Pub,” our famous Tony at
the service bar. Delicious 60c
lunches and $1 dinners. —

“Dantlin

GRAND RAPIDS
750 ROOMS $2 UP

 

 

 

poe sree mae aT ERNST cea

a

 

May 22, 1935

high, but its peak is like a church
steeple. Anyone who stands on the very
peak of Ontario, stands on one foot,for
there isn’t room for the other, Of
course no story of this season is com-
plete without some reference to the
yucca blossoms. But the yuccas will
not be ready for another week or so,
just coincidental with the Greeters con-
vention, It is one of the most con-
venient and close-in trips that Los An-
geles offers to visitors, and you folks
from Michigan will miss something if
you fail to make it. It will only absorb
five or six hours of your young lives.

 

Forest Beach Hotel, a resort hotel
at Harbor Springs, has been acquired
by Miss Rosalie P. Sceasce, of Chi-
cago, who will make various improve-
ments in its physical condition, in time
to open the season’s business. F. J.
Lynch will be active manager of the
hotel.

 

I am pained to learn of the passing
of Fred Van Nes, who has been asso-
ciated with Edward Dalton in the oper-
ation of Hotels Dalton and Dal-Van
at Jackson, for many years. He and
his surviving partner are well known
to the Michigan fraternity, having been
members of the Michigan Hotel Asso-
ciation ever since its incipiency, and
were always winning favorites with
the commercial travelers, I have no
further advises on the subject, but no
doubt the two institutions will con-
tinue operation the same as before.

 

Uncle Sam promises to get a line on
a bunch of hi-jackers who are dealing
in old gold and jewelry, that is swin-
dling the unsuspecting public by fraud-
ulent acid tests of same. In one case
I know of out here, a friend of mine
offered discarded jewelry, etc., to four
different alleged assayists in one day,
all of whom proved a very low test on
the offerings. At the suggestion of the
writer, he appealed to the government
assay office, with the result that he
realized two-and-a-half times the
amount offered by the gangsters. By
their machinations testing bars of 18-
carat gold were fraudulently stamped
10-carat, and really high ratio offerings
were taken in on that basis, giving the
impression that “all that glitters is not
gold,” an incident well worth remem-
bering if you are contemplating dis-
posing of family heirlooms by this
method.

 

A writer in a hotel publication says

that the drug store came into the field

in the eating game because the hotel
man didn’t think the sandwich trade
was of sufficient importance to even
go to the trouble of supplying a tasty
article, Consequently the enterprising
druggist saw the point and nailed the
opportunity. Now the lowly sandwich
carries the banner as a coin producer.
Frank S. Verbeck.

—__2 2 >_—_

"Has Been With Us Fifty Years
Hopkins, May 20—Enclosed find my
check for $3 to pay for another yearly
subscription, It is now fifty years
since 1 subscribed for the Michigan
Tradesman under the name of. Visner
& Dendel. I was then twenty-six years
old. Am now seventy-six and still run-
ning my own business as Dendel’s de-
partment store, one of the largest stores
in the state in a country town the size
of Hopkins. I have the largest home

tulip garden in the state. You or
bri Mrs, Stowe down to see a rea
aie sl W. H. Dendel.

tulip show. .

A swivel head on a new bolt clipper
allows it to be slipped under or around
obstructions to reach hard-to-get-at
bolts. It cuts with full power whether
straight on or at angles.

——_ee eo _
Confiscation to spread wealth would

mean spreading poverty. Consider

Russia.

MICHIGAN

Fair Trade Bill Back To House

Senate Bill No. 391 passed the
Senate last Friday. This is the so-
called fair trade bill, which is op-
posed by every retail merchant
who does his own thinking. It
was first introduced in the House,
where it was turned down by the
State Affairs Committee. Then it
was introduced in the Senate by
Senator Cotter, who has been very
active in forcing the bill through
the Senate.

Monday the bill was sent over
to the House, where it was re-
ferred to the same committee
(State Affairs) which turned it
down when it was originally intro-
duced in the House.

The bill under consideration
provides for an additional tax of
$10 per year on Michigan mer-
chants, both wholesale and retail,
which will create a fund of $850,-
000 per year. The man who is
responsible for the movement ex-
pects to be appointed chief com-
missioner at a salary of $7,500
per year and have the handling of
the $850,000.

Some of the provisions of the
bill look extremely impractical.
For example, it provides that mer-
chandise shall not be sold at less
than cost plus overhead. Suppose,
for example, a dealer buys an
item for $1, has an overhead of
25 per cent. which is 3314 per
cent. on cost. This means he must
sell it for not less than $1.33.
However, a syndicate store buys
the same item for 80c. It has a
331% overhead, which is approxi-
mately 50 per cent. on cost. This
would mean that the item could
be sold for not less than $1.20.
The independent could not sell at
the syndicate price because he
would be violating the law.

eee eee

Rising Used Car Inventories

Stocks of used cars in dealers’
hands have been mounting rapid-
ly, they report, and constitute a
real threat to the stability of cur-
rent trade-in values for new cars.

The increase in such inventories
over those of a year ago at this
time is approximately equal to the
gains registered in new car sales,
finance company officials indicate.

The size of second-hand car
inventories of individual dealers
varies with the make of new cars
distributed by them. Those who
have been unable to secure
prompt delivery of new cars re-
port very moderate stocks, equal
to about a 25-day supply only. On
the other hand, stocks of other
dealers range from a 40- to a 50-
day supply. Should the latter
group be forced to cut used car
prices to reduce stocks, however,
all dealers would be affected, ne-
cessitating a reduction in trade-in
values generally.

Motor company officials hold
that present stocks are not exces-
sive in view of the heavy new car

sales this year. The approaching -

summer holidays furnish the best
season for sales of used cars, they

TRADESMAN

say, and express confidence that
dealers’ inventories will be sharp-
ly reduced at that time without

price slashes.
——__ > >»___

Advance in Crude Rubber Antic-
ipated

Owing chiefly to the adjustment
in supply by the international re-
striction committee, the price of
crude rubber may soon advance,
according to trade opinion.

The efficacy of the restriction
scheme has been increased by the
decision of Siam, which seemed
likely to expand her output, to re-
main in the agreement. Likewise,
an increased export tax upon na-
tive-grown rubber in the Dutch
East Indies, effective June 1, will
strengthen control over shipments
there. Since exports during the
second half of the year will be re-
stricted to 65 per cent. of the pro-
duction quota, a further curtail-
ment of stocks is in prospect.

In the United States, consump-
tion of crude for the first four
months of the year totaled 177,-
624 tons, as compared with 172,-
616 tons last year. The accumula-
tion of tires produced last winter
in anticipation of labor troubles
has retarded domestic demand.
Accordingly, it appears improb-
able that 1935 consumption will
reach 500,000 tons, as earlier
forecast in the trade, and this con-
sideration was partly responsible

for recent low crude prices.
ee

Frazier-Lemke Bill Effects

The new Frazier-Lemke farm
mortgage refinancing bill now be-
-ing actively pressed before both
houses of Congress would force in-
stitutional lenders to withdraw en-
tirely from the farm lending field,
insurance company executives
state. In addition, the measure
would prove considerably more
inflationary than the Patman bo-
nus bill.

The measure provides that all
existing farm mortgages shall be
refinanced at a rate of 11% per
cent. Institutional lenders would
thus be forced to accept cash pay-
ment of their loans and to with-
draw from ‘the field since their
obligations would prevent accept-
ance of the 114 per cent. Farm
Credit bonds that would be offer-
ed in exchange.

Although the bill would thus
further narrow the field of invest-
ment for institutions, its chief
danger is its inflationary charac-
ter. This arises from the provision
that requires the Federal Reserve
banks to purchase up to $3,000,-
000,000 of the 1'4% per cent.
bonds with new Federal Reserve

notes.
——_t-2 > __

Dreams Were Simple

The psychiatrists meeting in Wash-
ington were told that the ancients knew
psychoanalysis. No less a personage
than Hippocrates, father of medicine,
is said to have treated nervous ailments
by analyzing the patients’ dreams. Pre-
sumably there is sufficient authority
for the claim, yet the ancient world as

17

known to the layman seems to have
taken its dreams in quite the opposite
sense from the psychoanalyst

The ancient dream interpreters stuck
close to face values. When Pharaoh
dreamed of seven fat kine and seven
lean kine it meant seven years of plen-
ty and seven years of famine. When
Jacob dreamed about the ladder ascend-
ing to heaven the accepted interpreta-
tion was close to the text of the dream.
You can only wonder what one ladder
and seven emaciated cows would be-
come in the hands of a psychoanalyst.

More Summer Goods Re-orders

Re-orders on Summer lines were
larger in the primary market last week,
with indications that the week would
see much more activity in apparel and
accessories, The mail orders received
indicated retailers were rounding out
stocks prior to extensive Memorial Day
promotions, Low-end dresses, linen
coats and suits and white and pastel
coats were in active request, with re-
ports indicating that retailers in a num-
ber of centers were now beginning to
get active turnover of these types of
warm-weather apparel. Panamas were
outstanding in millinery, and manufac-
turers look for a spurt in these types.
Improvement is expected shortly in
sports and beach wear.

ee a
Second Overall Rise Held Back
The predicted second advance in

overall prices has failed to materialize,

although one manufacturer has moved
up quotations an additional 25 cents
per dozen. In the local trade, indica-
tions are that some plants are not sat-
isfied as yet with their present volume
of business and that they wish to book
additional orders before increasing
quotations. Despite the two denim in-
creases, competition is still strong in
the industry and, until several of the
leaders take definite action in raising
quotations, other manufacturers will
hold to present levels, it was said.
—_——_++--___
Brown Raises Shoe Prices

A price advance of approximately 4
per cent., chiefly on men’s styles, was
put into effect by the Brown Shoe Co.,
according to reports in the New York
market. This follows rises of 2% to

15 cents per pair by other important

producers last week. Chief interest in

the market centered on what action the

International Shoe Co. might take. Ac-

cording to advices from St, Louis, of-

ficials said no increases were contem-
plated as yet. Morse & Rogers execu-
tives stated that all announcements
would have to emanate from the St.
Louis headquarters.

—__2~3-.___

August Coats Stress $58 Range

Those retailers who in the past have
staged August coat sales will continue
their policy for the coming ummer, ac-
cording to reports in the coat trade.
The need of obtaining the additional
volume in August to meet the sales
figures of previous years was cited as
a major factor in the decision. The
leading price range at retail, it was
reported, will be the $58 line, which
was also outstanding last year. Re-
tailers who will stage the promotions
are already beginning to place orders.

——_+++___
Thank God for the Supreme Court!

 

 

 

DRUGS

Michigan Board of Pharmacy
President—M. N. Henry, Lowell.
Vice-President — Norman A. Weess,

Evart.

Other members of the Board—Frank T.
Gillespie, St. Joseph; Victor C. Piaskow-
ski, Detroit; Earl] Durham, Corunna.

Director—E, J, Parr, Lansing.

Examination Sessions — Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.

 

Michigan State Pharmaceutical
Association.

President—J. E. Mahar, Pontiac.

Ex-President—Duncan Weaver, Fenn-
ville,

First Vice-President—Ben Peck, Kala-
mazoo.

Second Vice-President—Joseph Maltas,
Sault Ste. Marie.

Treasurer—Henry Hadley, Benton Har-
oor,

Secretary—Clare F. Allan, Wyandotte.

Executive Committee—M. N. Henry
(chairman), Lowell; Benjamin S. Peck,
Kalamazoo; A. A. Sprague, Ithaca; Leo
J. Lacroix, Detroit; James W. Lyons,
Detroit; Ray Jenson, Grand Rapids; Dun-
can Weaver, Fennville.

 

Distribution Evils Cut Into Drug
Trade

To eliminate some of the evils of in-
discriminate distribution — substitution
of products, “footballing,” dealer apa-
thy and profitless volume—many drug
manufacturers throughout the country
have switched to the selective method
of distribution, according to a Nation-
wide survey completed last week by
the National Wholesale Druggists As-
sociation,

Selective distribution, which con-
fines the sale of products to those out-
lets which will handle them in a “sound
manner,” has afforded the manufactur-
ers many advantages in price and profit
protection under the drastic changes
in business, it is stated in the report,
w.‘ich was made in co-operation with
the Bureau of Business research of the
Harvard School of Business.

Of the total production of drug man-
ufacturers, 63 per cent. was distributed
throughout the country by service
wholesalers, of which there are 215, the
report states. Twenty-three per cent.
of their output was sold direct by man-
ufacturers to chain store organizations,
while the balance of 14 per cent. went
direct to independents and other dis-
tribution channels, including depart-
ment stores.

The survey divides the country into
eighty-four trading areas for drug
wholesaling. Each territory is illustrat-
ed with a map showing the cities,
towns, villages and counties covered
by the service wholesalers. In making
the survey, the association received
more than 145,000 report cards showing
that, to handle their $300,000,000 an-
nual volume, the service wholesalers
throughout the country covered 97 per
cent. of the 55,000 independent retail
dug stores and employed 3,135 sales-
men, or one for every seventeen stores.

At the beginning of 1935, the report
shows, the merchandise inventory ot
all of the service wholesalers was $56,-
600,000. The number of items stocked
by them generally averaged 25,009 ic
50,000. In one warehouse recently
checked by the Department of Com-
merce, it is stated, the total number of
items stocked was 86,000. The mini-
mum number of items stocked by the
smallest houses was not less than :§,-
000, while the maximum number stock-

MICHIGAN TRADESMAN

ed by the largest houses exceeded 100,-
000.

“Keeping a product available at all
times to retailers and consumers in
every section of the country is, as man-
ufacturers realize, both an essential
safeguard against lost sales and an ef-
fective insurance against unnecessary
and costly waste In advertising cover-
age” the report states.

The survey was made under the di-
rection of the manufacturers’ commit-
tee of the association, of which Joha 7.

Woodside is chairman, while the mate-:

rial was assembled by Kenneth Laird.

—++>—__
58,407 Drug Stores in U. S. During
1933

Washington, May 22—A special re-
port on drug store retailing in the
United States prepared by retail divi-
sion of the 1933 census of American
husiness, a civil works administration
ttojsect, shows that there were 53,497
drug stores in operation in the United
States against 58,258 :n 1929. Their
sales in 1933 totaled $1,065,252,600
against $1,690,399,000 in 1929,

Of the 58,407 stores analyzed in the
report 3,766 or more than 6 per cent.
were units of chains, and 54,641 or 93.6
per cent. were classed as independent
stores. Independents did 75 per cent
of the total drug business in 1933.
Operating expenses increased in ratio
to sales because of reduced sales vol-
ume from $27.11 per $100 of sales in
1929 te $30.88 per $100 of saies in
19.3.

—_——_o-2>
Pressure Groups

The theory of the Founding Fathers
was that the people would elect rep-
resentatives who would assemble in
Washington and, after deliberation and
debate, would pass laws wanted and
needed by all the people of the country,

It has been learned, however, that if
an important group of people can agree
upon what they want, organize under
some imposing name and have the ben-
efit of leaders who seem to speak with
strong backing, they can exert more
power than a great mass of unorgan-
ized voters.

The pressure groups have a legal
right to ask what they want, for it
comes under the constitutional provi-
sion regarding petition, It is desirable
that sections of the population make
their wants known. Still, it is obvious
that pressure groups sometimes exert
an influence upon the government alto-
gether out of proportion to their num-
bers and desserts.

+--+
Honor Where Due

No matter what mistakes President
Roosevelt may have made or what
quarrel citizens may have with his poli-
cies or his methods, the shining fact
remains that but for his intelligence
and courage we should have the Bonus
Bill a law in this country within the
next two weeks. He stopped it. His
force in the Senate checked many a
wavering Senator. The threat of a
Presidential veto has knocked the
Bonus Bill in the head; and one good,
long, clean, red mark of merit should
be chalked up in Franklin Roosevelt’s
record. Here he was a patriot, far-
seeing, absolutely honest politically and
courageous to his own hurt.

>

A new era is dawning on the world.
We are beginning to believe in the
religion of usefulness.

Newest Check Swindle

A different way of working the check
swindle racket is reported from Los
Angeles. As described by Southern
California Grocers Journal, the swin-
dler removes statements of accounts
from residence and apartment building
mail boxes, Presenting the statement
to the cashier of the merchant issuing
it, together with a fake check for a
larger amount than the statement, he
aims to get the balance in cash. Of
course all he is interested in is this
change.

It is suggested that if such a check
is presented at a store, the post office
inspection department should be noti-
fied by phone.

——_-» - >.
Mystic and Scientist

Fellowship is essentially a thing of
the spirit. The scientist will continue
to tell us much about the material
world, but he will not always hold the
oracular position he now occupies.
When we want to know the real nature
of the world we will turn in future to °

 

May 22, 1935

the mystic, not as we do now to the
philosopher or the scientist. The mystic
experiences directly the essential drive
of the universe, he reaches his con-
clusions by direct inspiration, and he
will be looked upon as the type of what
the race is developing toward in its
slow, evolutionary way.

Business in Leash
Undoubtedly business is being
checked both by the financial buden of
complying with New Deal regulations
and paying the salaries of payroll rid-
ers, and by fears arising from the grip
that patronage greed seems to have on
Congress, A recent estimate that $20,-
billion in new business is held at the
starting post by New Deal smothering
of initiative probably is not far out of
line. Now that business is improving,
the administration can help it by tak-
ing whatever credit it cares to claim
and removing the shackles from the
courage and initiative of business lead-
ership,
>>> _____
Business alleges double-dealing.

 

 

 

Certified
INSECTICIDES

—Bulk or bottled)
FLY-D!I (In bulk only

trade)
TO-DOT—(Cattle and Dairy Sprays)

DISINFECTANTS

PAR-DIP (Disinfectant and
Dip—Cans or bulk)

to the

Drug trade)

20 years Michigan Druggists have
preferred Parsons bulk chemicals.

 

Write for Bulk Prices—

 

TO-DOT (Super Household Fly Spray

Drug

Animal

No. 4 CRESOL (In bulk only to the

Parsons Chemical Works

MANUFACTURING LABORATORIES

  

Killing
Power

 

that Counts”

GRAND LEDGE, MICH,

 

 

 

 

 

 

SEASONABLE

SEED DISINFECTANTS

SEMESAN BELL NU-GREEN

INSECTICIDES

PARIS GREEN LIMEandSULPHUR ARSENATE of LEAD

CERESAN DuBAY No. 738

ARSENATE of CALCIUM

COPERCARB OXO BORDEAUX

CHAMOIS SKINS
WAXES

PAINT BRUSHES—VARNISH BRUSHES

BATHING
SODA FOUNTAINS and
LACQUERS
MOTH DESTROYER
BASE BALLS
CAMERAS and FILMS
and INDOOR BALLS and CLUBS

SPONGES
PICNIC SUPPLIES

BATHING CAPS
PAINTS ENAMELS
TURPENTINE

RUBBER BALLS
GOLF SUPPLIES
ANT ROACH

LICE

BEDBUG
FLEE

 

TICK KILLERS, ETC.
Our prices are right and stock complete.

HAZELTINE & PERKINS DRUG CO.

Grand Rapids, Mich.

ITEMS

BORDEAUX MIXTURE

POLISHES
CLEANERS

SUITS and SHOES
SUPPLIES

VARNISHES'~ OILS
MARBLES

PLAY GROUND

RAT

MICE —_ MOSQUITO

nr

 

 

 

 

 

 

 

 

 

May 22, 1935

MICHIGAN TRADESMAN

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

 

 

 

  

 

ACID
Acetic, No. 8, Ib.-.-------.. 6 @ 10
Boric, Powd., or Xtal., lb. O07%@ 320
Carbolic, Xtal., Co 36 ae 4a
Cimie ib 33 @
Muriatic, ‘Com'l., b...... GHEe
Nitric, ip oe ee 10 @ 16
Oxalic, 1b, ----- cscs 1 @ 25
Sulphuric, Ib. ..--.......--. 03%@ 10
Tartaric, Ib. sean 46 @ 40
ALCOHOL
Denatured, No. 5, gal.----.. 38 @ 50
Wood, gal. ee 0 @ 60
ALUM-POTASH, USP
ump) Ips oe 15
Powd. or Gra., 16
cae erated, Ib 6. Z
4-F, ee a
oo iD eee te 13
Carbonate, 1b, 2... 8 O80
Muriate, Lp., lb......._-. 18 x»
Muriate, Gra., Ib...-.-.... 07% 18
Muriate, Fo., ib.._____..__.. 22 3
ARSENIC
Pound, 220 07 @ 20
BALSAMS
Copaiba, ib. 2 60 @1 20
Fir, Cana., Ib....-.___.... 2 00 @ 3 40
rir Ores, 50 @ 100
Per Ip) 350 @ 4 00
Pola, tb) foe 150 @1 80
BARKS
Cassia
Ordinary, Ib.) oo e@ %
Ordinary, Po., lb.-.--_-_ 20 @ 36
Saigon Ib, 220 22 @ #
Saigon, Po., Hy ies 50 @ 60
aa 40 @ 45
Elm, Powd., Ib. .....-.--- 38 @ 45
Him, Gd, Ib, ....0 - 26020 &
Sassafras (P’d lb. 60)... o
Soaptree, cut, lb..._. — 2 eo
Seagtres, Fo., ©... 35 @ 4
BERRIES
Cubeb. iby ie @ %
Cubes Po, ib: g 80
Suntper, be 20
BLUE VITRIOL
Pound oe 6 a OS
BORAX
Fd or Xtal, ib... COCO
BRIMSTONE
Pound: (2 ee 6k a. se
CAMPHOR
Pound 2000 oo 72 @ ~ 8
CANTHARIDES
Russian, Powd. ........._-- 4 50
Chinese, Powd, ~-...---.-. 2 00
CHALK
Crayons
White, dozen ___._____. @ 3 60
Dustless, dozen .----- @ 6 00
French roe Coml., Ib... 03%@ 10
Precipita! ib, 2 ee 12 @ 15
Prepared, a. ee ec e ke g 16
White, lump, De OF 10
CAPSICUM
oa fk 60 3 70
Powder, Ib. ~---..---------- 62 16
CLOVES
Whole, Ib) 22-0. 2 30. @ ©
Powdered, ib. _. 35 @ 45
COCAINE
One ee 13 75@15 40
COPPERAS
Mab 0b) oo 08%@ 10
Powdered, ib. ....___.______ 4 @ 16
CREAM TARTAR
a 25 38
CUTTLEBONE
Pound Oe oO
DEXTRINE
Yellow Corn, Ib.----------- 06%@ i5
White Corn, !b.-------—--- 7 @ 16
EXTRACT
Witch Hazel, Yellow Lab.,
Sc 95 @ 165
Licorice, P’d, ¥b.------------ 0 Oo 60

FLOWER
Armies, ib. ._......___ a. 60 @ 665
Chamomile
German, lb. ..._...... «660 @ 10
Roman, Ib. ~--—_-. Sootoe @14
Saffron
American, Ih. @ %
Spanish, ozs; ios @1 2%
FORMALDEHYDE, eve
Pound 2222s Seo @
FULLER'S EARTH
Powder. lb; 2.2 66 10
GELATIN
Pound: ....... 68 GSS
GLUE
Brok., Bro., lb... ee @ 30
Gro’ a, Dark, bo AS a@ 6
Whi. Flake, Ib.-.-..---... 27%@ 36
White Gd. Th 2 @ 8
White AXX light, Ib..--.--. eo 40
Ribbon, 2200 ee 424%@ 60
GLYCERINE
Pound 2252 19 @ 45
GUM
Aloes, Barbadoe:
so called, 1b. “gourds... @ 6
Powd Ib. csecsceceeese «885 @ 45
Aloes, Socotrine, lb. .-.-.. @ %
ID: oe —- @ 80
Arabic: frst, Ib.----- @ 50
Arabic, sorts, Ib... ce A @ as
Arabic, Gran., lb. .-—----- @ 3
Arabic, P’d, Ib, ----- cae 25 @ 36
Asafoetida, Ib. -..-_---- 47 @ 50
Asafoetida, Po, tb.-2 2 @ 70
Guaiac, i st @ 60
Guaiac, an SS @ 6
Kino, bb. eee ceec ener enans @ 1 00
Kino! powd:, Ib @ 1 2
Myr i @
Myrrh, Pow., lb,_.--2- @ 8
Shellac, Orange, 1lb.-__---- 42 @ 60
Ground, 42 @_ 50
Shellac, white “(bone “ar’d) wb. 45 @ 56
Tragacanth
No. 1. bbis.._._........115 @ 20
ING. 2. lbs. 150 @1 75
Wi Ib, ee 100 6a 1 2b
HONEY
Pound 222-2 = J 626 UG 48
HOPS
%s Loose, Pressed, 1b....... 1%
HYDROGEN FRRowee @20 00
Pound, g8TO8S ~e«-..-<ce. }

% lb., gross saaommenssss 00 @18 00
\% Ib., gross .---------------11 00 @11 50
INDIGO
Madras, lb, ..---------.---- 300 @ 3 25
INSECT POWDER
Pure; lb) 222 ee a eo 668
LEAD ACETATE
metal ib: <2 es eee @ 26
Powd. and Gran.._._----. 2% @ 86
LICORICE
Extracts, sticks, per box.. 1 60 @ 2 00
Lozenges, Ib, ..-..--.----- 40 @ 5&0
Wafers, (248) box..._.-...- @ 150
LEAVES
Buehu, mb., short... @ 7

Buchu, 1b., long...----—--- @
Buchu, P’d,. 1b. @ 7
Sage, bulk, ins es 86 @ 80
Sage, loose pressed, \s, Ib. @ 4
Sage, ounces -~..-~------.-- @ 8%
Sage, P’d and Grd.__-._-. ee @ 3%
ae dria, 1b. 3b @
exan fe
Tinnevella, lb. _.._._.. 2 @ 4¢@
IPGWOs1Ds | 2ooeeo eee - 2% @ %
Uva Ursi. lb. teem @ 30
Uva Urei Pd. i .___. @ 35
LIME
Chloride, med., dz. -------- @ 8
Chloride, large, dz...-_--- @ 1 45
LYCOPODIUM
Pound) 2g. 50 @ 60
MAGNESIA
Caro. 4s. 1b @ 30
Carb... 4S)ib. aoe @ %
Carb., Powad., Ib... ......___ 16 @ %
Oxide, Hea.; Ib. @ 170
Oxide, light; Ib...-------- ae eo %
MENTHOL
Pound 22.023 ee 493 @5 2
MERCURY
Pound (2) 3 1s @ 2 00

 

MORPHINE
@12 75
@14 40
MUSTARD
Bulk, Powd.
Select. ey 4 @ 60
Noo 2 sibe es 17 @ 2%
NAPHTHALINE
Balls, lb 2 OS 15
Blakes ih 06%2@ 15
NUTMEG
Pound 2200. oan @ 40
Powdered, Ib; 2/000 @ 60
NUX VOMICA
Pound 22.22 ee ee g 26
Powdered, Ib, 22) 16 26

OIL. ESSENTIAL
Almond
Bit, true, ozs: ..
Bitz, art. 028) <2.
Sweet, true, Df -
Sweet, art.,
Amber, crude, Ib...
Amber, rect
Anise, 1b.
Bay, Ib.
Bergamot,

     
 
 
  
 

 

Hrigeron, Ibo 2c
Hucalytus; jb, 225
Bene, oo
Hemlock, Pu., -
Hemlock Cam.,
Juniper Ber., Ib. eat earners
Junipr Wd, Ib. ......-.. ee
hav. Wlow., 1b.
Lav. Gard.,
Demon 1p.
Mustard, true, ozs.....-...
Mustard. art.. ozs.
Orange, Sw., Ib...
Origanum, art., Ib...
Pennyroyal, Ib.
Peppermint, 1b.

SC) Gr oe
Rose, Geran, off.
Rosemary Flowers, Tp
Sandalwood

PO pete ees

 

-—----- = 2
4

Spearmint. Ib.
Danay, ib, 22 8

Thyme, Red, 1b...___.... 1 15

 

 

QEGBOQH GOOHHO SO panceeeiecasca a accecccacc;.< caacos

OPH ea BORD MP FBO OO OCT OR OS BD ht CD et ©9 9s BD Bo GO em BO 0D MH OOo OO BD
SSSSS SSESSS GTS SSSSSSHARSSSASRSSVRSSREKessscesesvess

 

Thyme, Whi., lb..._..._.___ 2 00
Wintergreen
Leaf, true, Ib... 5 60
Birch, Ib 2 4 00
ee cae e
Wormse Wb, ...-....._-. 3 50
Wormwood, Ib. 2. 5 50
OILS HEAVY
Castor, gal. dK @
Cocnanas. Ib. eae 40
Cod Liver, Norwegian, gal. 120 @
Cot Seed. gal 7 —2. 1 20) | @
bard, ex., gal —.. 155 @
Lard; No. 1, gal._..___. —12 @
Linseed, raw, gal ao 80° @
iapsead, boil. fal... 3 @
Neatsfoot, extra, gabe. 80 @
Olive
Mala, 200 @
Eure gal 300 @
Sperm gar 12 g
15
. 50 @
Whale: gal @
PEPPER
Black, gerd) ib.
Red) exd. ib a $
White, grd:; Ib. 0 @
PITCH BURGUNDY
Pound 2 8 ee
PETROLATUM
Amber, Plain, Ib... 12 @
Amber, Carb., lb..-.-.... -
Cream Whi., a a EY
Lily White, lb.._-..------. 20 @
Snow White, Pee 22 @
PLASTER PARIS DENTAL
‘Barrels (so a @
ese Ih 03%@
POTASSA
Caustic, st’ks, Ib.._..__
Eiquor, Ib. 222 sc

ob ott ted tet
Sersassas

oes =
Sassss

Ss&

&

POTASSIUM
Bicarbonate, 1b. ..0.s6..0
Acetate, 1h,
Bichromate, Ib.
Bromide, lb,
Carbonate, Ib. _.

  
 

Iodide,

Permanganate, Ib.

Prussiate
Red, Ib.
Yellow,

 

QUASSIA CHIPS

Boung@) 2020s ee eanaeeee

POW. Ib. 2220
QUININE

i.) CANS (One

ROOT
Aconite, Powd., 1b.........
‘Alkanet, Ip: 22a
Alkanet, Powd., Ib..........
Belladonna, Pawd., lb...
Blood, Powd., Ib.........
Burdock, Powd., bb...

Calamus, Bleached, Split “and

Peeled, Te
Calamus, Ordinary, bb..4..-
Calamus, Powd.,
Blecampane, Ib. 112-22...
Gentian, Powd., ee
Ginger, African, Powd., lb.
Ginger, Jamaica, Limed, Ib.
Ginger, Jamaica, Powd., lb.
Goldenseal, Powd., lb.__-.-.
Hellebore, White, ‘Powd., lb.
indian Turnip, Powd,, Ib...
lpecac, Powd.,
Licorice, a ee
Licorice, Powd.,
Mandrake, Powd.
Marshmaliow, Cut., See
Marshmallow, Powd., Ib...
Orvis; Ibi 2
Orris: Powd:, Ib... oe
Orris, Hingers, ib...
Pink, Rowd:, tb.
Poke, Powd.. lb.

Pie

2

Peewee nceee

Cut, Ib.
Squilie Powd., Ib... paccconaase
Tumeric, Powa., Meee

Valerian, Powd., bh

Epsom,
Glaubers

lb.

Gran., Ib,
Rochelle,
Soda, lb.

bois MD eco
anary, Reclean Mi eea
Cardamon, Hinaeted. Ib.

Caraway, "Dutch, be
Colory, Ib. 2 ee
Colchicum, no be
Coriander,
Fennel, Ib. ecewmsee en nee,
Flax, - Whole. i 1b.

0 emmmcwm nme ene

Mustard, White, bh oe
Poppy, Blue, Ieee ee a
Quince Ip se
Rap

Se Ip, 2
Worm, Levant, 1b
Worm. Levant. Powd

SOAP
“ae Conti, White

 

Ash

Caustic, Co’l., Ib. oa
Hyposulphite, Ib.
Phosphate, 1b eee
Sulphite

pial

wom reemnn ee

SULPHUR

Hight the 002 eas

SYRUP
Rock Candy, Gals

TAR
% Pints, dozen___.___..
Pints, dozen

Quarts, dozen

Gallons

»

30 @
69 @
146 @
64 @
48 @
@
@
@
@
30 @
909 @
50 @
23 @
35 @
@
% @

35

25
17%

50

20

42
16

QOS SOS OE SHE KE OC OOSEHELEHEREEH CEEOEOH

&
RR

QHHOQOHOOOHOOOOHESHNE HEOESO

11%

bw
_
>

ray
o
Oo

vi)

SRESSSSSRAAHKESSERSSSESSRRSSSH

= -
eco fo

BSS

eo
~
a

ee
ASSIHARRKKKKRSKTSKSESES

-

oon

 

andes

I asco srenmssome cesarean sth eens cinta ntnceetatietn ent ttt

20

MICHIGAN

These Quotations Are Used as a Base to Show the
Rise and Fall of Foods Quoted on This
and the Following Page.

The following list of foods and grocer’s sundries is listed upon base prices, not
intended as a guide for the buyer. Each week we list items advancing and declining

upon the market.

By comparing the base price on these items with the base price

the week before, it shows the cash advance or decline in the market. This permits
the merchant to take advantage of market advances, upon items thus affected, that
he has in stock. By so doing he will save much each year. The Michigan Tradesman
Is read over a broad territory, therefore it would be impossible for it to quote prices

to act as a buying guide for everyone.

takes advantage from it.

A careful merchant watches the market and

 

 

ADVANCED
Com, Cattle—ic
Pork Loins—3'/c
Pork Butts—ic
Pork Shoulders—tc
Pork Neck Bones loc
Pork Trimmings—ic
Pure Lard in tierces—3gc
Compound in tierces—!/oc
Compound 2 tubs—l/ac
Hams, Fancy—34c

Hams, Fancy, Skinned—34c

Ham, Dried Beef
Knuckles—2c

Smoked Picnics—2c

Bacon, Fancy—1c

Wet Shrimp—5Sc

Alaska Salmon—5c

Diced Carrots—5c

Corned Beef Hash—15c

Imperial Pneapple—50c

DECLINED
Bottle Caps—80c
Split Peas—25c
Sauer Kraut

 

AMMONIA
Little Bo Peep, med.__ 1 35

Little Bo Peep, Ige.--- 2 25
Quaker, 32 0Z..------- 2 10
Star, 12-02. _-__- = 80

APPLE BUTTER
— 12-28 oz.,

BAKING POWDERS

 

Clabber Girl
10-oz., 4 doz. case_--. 3 50
2 Ib., 1 doz. case_--___ 2 30
Royal, 2 0z., doz.----- 80
Royal, 6 0z., doz.-.--. 2 00
Royal, 12 oz., doz..... 3 85
Royal, 5 lbs., doz._--- 20 00
Rumford’s
10c, per dozen__------
6-0z., per dozen--_
12-oz., per dozen__---
5-Ib,, per dozen_----- 12 25
Calumet
4-0z., 3 doz. case_---.-- 217
8-oz., 2 doz.______---- 2 79
16-0z., 2 doz._--__----- 4 8
5-Ib., 4% doz.____-.___- 6 00

KC
10 0z., 4doz.in case. 3 35
15 0z., 2doz.in case_. 2 45
25 oz., 2 doz. in case__ 4 12
5 Ib., 1 doz, in case__ 5 90
10 Ib., 4% doz. in case_. 5 75

BLEACHER CLEANSER
Lizzie, 16 oz., 12s--_-- 2 15
Linco Wash, 32 oz. 128 i “4
Clorox, 24 pints pet

Clorox, 12 quarts__--- d se

BLUING

Am. Ball, 36-1 0z., cart. 1 00
Boy Blue, 18s, per cs. 1 35

BEANS and PEAS

Dry Lima Beans, 25 lb. 2 20
White H’d P. 4 05
Split Peas, yell., 60 lb. 3 35
Split Peas, gr’n, 60 lb. 4 50
Scotch Peas. 100 lb._- 6 65

BURNERS

Queen Ann, No.1 -.-. 1 15
Queen Ann, No. 2 _---_ 1 25
White Flame. No. 1

and 2, doz._-...----- 2 26

 

BOTTLE CAPS

Single Lacquor, 24 —
case, per case__--_- 60

BREAKFAST FOODS

Kellogg’s Brands
Corn Flakes, No. 136-_ 2 40
Corn Flakes, No. 124__ 2 40
rep, Noe: 224. 2 37
Pap No. 250 1 05
Krumbles, No. 412._.. 1 55
Bran Flakes, No. 624_. 2 37
Bran Flakes. No, 650__ 1 00
Rice Krispies, 6 oz... 2 40
Rice Krispies, 1 0z...-. 11
All Bran, 16 02. ..-.__. 2 30
All Bran, 10 oz ... 27%
All Bran, % oz. -----.. 1 10
Whole Wheat Fia., 24s 2 00
Whole Wheat Bis., 24s 2 31
Wheat Krispies, 24s__ 2 65

Post Brands
Grapenut Flakes, 24s.. 2 10
Grape-Nuts, 248 -.-... 8 90
Grape-Nuts, 50s ---.-. 1 60
Instant Postum, No. 8 5 46
Instant Postum, No, 10 4 70
Postum Cereal, No. 0_ 3 38
Post Toasties. 36s_... 2 40
Post Toasties. 24s_... 2 40
Post Bran, PBF, 12. 1 74
Post Bran, PBF: 24__ 2 36

 

Amsterdam Brands
Gold Bond Par., No.5b% 7 50
Prize, Parlor, No. 6_.. 83 00
White Swan Par., No.6 8 50

 

BROOMS
Quaker, 5 sewed_--_-__ 7 50
Warehouse -__ 11%
Winner, 5 sewed______ 5 76
Magio oo 4 25
BRUSHES
Scrub
New Deal, dozen..._ 85
Stove

Shaker, dozen ........

Shoe
Topceen, dozen

aoneee

BUTTER COLOR
Hansen's, 4 oz. bottles 2 40
Hansen's, 2 oz. bottles 1 60

CANDLES
Electric Light, 40 lbs..
Plumber, 40 Ibs.

aa ee

 

Wicking” pie ee Ae ae 40
Tudor, 6s, per box___. 30

CANNED FRUITS

 

Apples
er
Doz.
Imperial, No. 10_-__.. 5 00
~_—_ Sauce
Bart. Noe. 2 110
Hart No. 0... 6 2b
Apricots

Forest. No. 10__-..--- 8 50
Quaker, No. 10... 9 75
Gibralter, No. 19____- 3 00
Gibralter, No, 2%--.. 2 4
Superior, No. 8 oe
Supreme, No. 2 85

Supreme, No. 2
Quaker. No. 2__--.--_- 2 co
Quaker. No. 24------ 2 75

Blackberries

Premio, No. 10--.----. 6 25
Quaker, No. 2__------ 1 75

Blue Berries

 

Eagle, No. 10.— 8 50
Cherries
Hart, No. 10... 5 70

Hart, No, 2 in syrup-- 2 25
Hart -S 2... 4

Supreme, No. 2 in
B9700
Hart Special, No. 3. 1 35
Cherries—Royal Ann
Supreme, No. 2%... 3 20
Supreme, No. 2_---.-- 2 30

Gibralter, No. 10 9 2
Gibralter, No. 2%... 2 75

 

Figs
Beckwith Breakfast,
Me. 0 noone 12 08
Carpenter Preserved,

5 oz. glass ----.. 1 86
Supreme Kodota, No. 11 90
Fruit Salad
Supreme, No. 10_---- 12 00
Quaker, No. 10__----- 11 75
Supreme, No. 2%---- 3 70
Supreme, No. 2_-_---- 2 70
Supreme, No. 1------ 210

Quaker, No. 2%-~--. 3 16

Gousberries
Michigan, No. 10_-~-- 5 35
Grape Fruit
Zeneda No, 2--------. -- 1 35

Grape Fruit Juice
Florda Gold. No. 1--
Quaker, No. 2. 1 36
Florida Gold. No. 5-. 3 90

  
 

Loganberries

Premio, No. 10 ------ 6 75

Orange Juice
Phillips No. 1 Can, dz. 95
Phillips No. 2 can. dz. 1 35

Peaches
Bakers solid pack,
No. 10

Quaker, sliced or

halves, No. 10. Ps rea 8 50
Gibralter, No. 2%---. 2 06
Supreme, sliced No.

 

oe 2 15
Supreme, halves,
No. 26) 2 25
Quaker, sliced or
halves, No, 2%4------ 215
Quaker sliced or
halves, No. 2. 1 70
Pears
Quaker, No. 10--.--- 8 58
= Bartlett, No.
See 2 66
quaker Bartlett, No.
oe ee 1 95
Pineapple Juice
Doles, ore Head,
No oe ee
Doles, er Dew,
10 6 76
Pineapple, Crushed
Imperial, No. 10-___-- 8 4
Honey Dew, No. 2%. 3
Honey Dew, No, 2... 1 90
Quaker, No. 2% -_.-- 2
Quaker, No. 2...... nt

Quaker. No. 1-___- 1 10

TRADESMAN

Pineapple, Sliced

a “asad sliced,
No. 10... 8 00

Honey ong tid bits,
O10 00
Honey Dew, No. 2%__ 2 45
Honey Dew, No, 2-... 2 00
Honey Dew. No, 1... 1 10

Ukelele Broken, No. 10 7 90
Ukelele Broken, 2%4.. 2 25
Ukelele Broken, No. 2 1 85
ae Tid sian No.

 

25
25
35
1 90
Quaker, No. 1-.-----. 1 05
Plums
Ulikit, No. 10, 30%
syrup —-----—~-.-- 6 60

Supreme Begg, No. 2% 32 30
Supreme Egg, No. 2.. 1 70

 

  

Primo, No. 2, 40%
wr 1 00
Prepared Prunes
Supreme, No. 2%4------
Supreme, No. 10,
as 6 50
Raspberries, Black
rial, No. 10_--_. 7 00
Premio, No. 10... 8 50
Hart, 8-ounce -.--.-- 80
Raspberries, Red
Premio, No. 10...--... 8 75
Strawberries
Jordan, No, 2_-.------ 2 50
Daggett, No. 2-. - 2 25
Quaker, No. 2----_---- 2 35

CANNED FISH

Clam Ch’der, 10% oz._
Clam Chowder, No. 2__
Clams, Steamed No, 1
Clams, Minced, No. %
Finnan Haddie, 10 oz._
Clam Bouillon, 7 oz.--
Chicken Haddie, No. 1
Fish Flakes, small____
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz.-_-.
Lobster, No. %--.----
Shrimp, 1, wet___----_
3ard’s, %4 Oil, k’less__
Salmon, Red Alaska__
Salmon, Med. Alaska_

Alaska

Abo 09 Ft ho et bt bo Do Go bo tO Bt
tw
a

Sardines, C
= % Van Camps,

Se 55
gene %s, Van near .
Tace. 1s, Van Camps,

See

Tuna, 45, Chicken Sea,
007.) 2 ee 1 85
Tuna. % Bonita_.--_- 1 45

CANNED MEAT

Bacon, med, Beechnut 3 50
Bacon, ige., Beechnut 3 75
Beef, ige., Beechnut__ 3 26
Beef, med., Beechnut_ 1 95
Beef, No. 1, Corned_. 1 96
Beef, No. 1, Roast -... 1 95
Beef, 2% oz., Qua, Sli. 1 30
Corn Beef Hash, doz. 2 10
Be:>fsteak & Onions, s. 2 70
Chili Con Car., 1s_-.-- 1 05
Devilea Ham, %s8...-~ 1 35
Deviled Ham, %s-—. 3 #
Potted Meat, % Libby 48
Potted Meat, % Libby_ 75
Potted Meat, % Qua... 65

Potted Ham, Gen. %--
Vienna Saus. No. %-_--

28

Baked Beans
Campbells 48s -_-..-.-- 7

CANNED VEGETABLES

Hart Brand
Asparagus
Quaker, No. 2_-.----- 2 20
Hunt Picnic -_. - 18

Hunt No. 1, Med. Green 3 00
Hunt No. 1 Med. White 3 15
Hunt No, 1 Small

iGreen: 2 80
Baked Beans
1 lb. Sace, 36s, cS.----_ 1
No. 2% Size, doz... 1 10
No. 10 Sauce__-.-----. 4 00

Lima Beans

Marcellus, No. 2...... 1 3
Scott Co. Soaked-_. 90
Marcellus, No. 10--_-.- 5 90

Red Kidney Beans

Mo) 10) 2 475
NO. eo ee 1 00

String Beans
Choice. Whole, No, 2--
1

 

Wax Beans
Choice, Whole, No, 2-- 1 80
Cut, No. 10 7
Cut, No. 2
Marcellus Cut. No. 10_ 5 50
Quaker Cut No. 2... 1 20

Beets
Extra Small, No. 2... 1 75
Hart Cut, No. 10-.---- 4 50
Hart Cut, No. 3--.. 95
Hart Diced. No. 2_--- 95

Quaker Cut No. 2%-- 1 20

Carrots

Diced, No. 2
Diced, No.

Corn

Golden Ban,, No. 2---. 1 5
Marcellus, No. 2-_-. 1
Fancy Crosby, No. 2 1
W ag Grain, 6 Ban-

Skea

No. 2.
Guar No. 10

Oc
eo
on

Peas

Oxford Gem, No. 2-.--
Sifted BE, June, No, 2--
Marcel., Sw. W No. 2

31
2 00
1 65
Marcel., BE. June, No. 2 1 46
8 00
1 45

o

Quaker, EB. Ju., No. 10
Quaker E. J., No. 2_--

Pumpkir.

i 4 75
2% So 20

No.
No.

 

Sauerkraut
No: 10 Quaker 3 2. 3 00
No. 2% Quaker_______ 95
NO. 2 Oueker oo 75
Spinach
Supreme No. 2%4_-_-__ 1 65
Supreme No, 2_---~- 1 32%
Supreme No. 10----_-- 5 40
Guniity, No. 2... 110
Succotash

Golden wii No. 2_
Hart, No.
Pride of ssa.

Tomatoes
No Wm
No. 24 2 6
NOW 2) oe 140
Quaker, No, 2___-__ 1 10
CATSUP
Quaker, 10 0z.....doz. 1 10
Quaker, 14 oz._...doz, 1 4@
Quaker gallon glass,
aenen 11 00

CHILI SAUCE
Sniders, 80z. 2..-.---- : 65
Sniders. 14 og.

OYSTER COCKTAIL
Sniders, 11 o0z...-.._.. 2 00

 
 

 

CHEESE
Roquctert 68
Wisconsin Daisy ___-___ 17
Wisconsin Twin ______ ~ 16%
New York June, 1934___ 24
Sap Sago 22200) i 7 gs
PTA Gea ae 18
Micnioan Wiats _.._ ss «16.
Michigan Daisies _______ 16
Wisconsin Longhorn ___ 17
Imported Leyden _______ 24
1 lb, Limberger _.__..__ 20
Imported Swiss ____.__ 56
Kraft, Pimento Loaf____ 24
Kraft, American Loaf__ 22
Kraft, Brick Loaf______ 22
Kraft, Swiss Loaf______ 26
Kraft, Old Eng. Loaf___ 33

Kraft,
Kraft,
Kraf t.
Kraft,

Pimento, % lb. 1 65
American, % lb. 1 65
Brick, % ib pee 1 65
Limbur., % Ib._ 1 65

 

May 22, 1935

CHEWING GUM

  

Adams Black Jack...... 6b
Adams Dentyne --...... 65
Beeman’s Pepsin 65

Beechnut Peppermint___ 65
Doublemint --.-----.... 7
Peppermint, Wrigleys... 66
Spearmint, Wrigleys... 65
Suicy) Peruse.

Wrigley’s P-K.......... 65
Jeaberry 66

CHOCOLATE
Baker, Prem., 6 lb. % 2 45
Baker, Pre., 6 lb. 3 oz. 2 60
German Sweet, 6 lb.4%s 1 86
Little Dot Sweet

6b: 4s... 2 60

CIGARS

Hemt. Champions ... 38 =
Webster Plaza ......

Webster Golden Wed. 78 oe
Websterettes _...--... 37 60
Citces ..... 38 50
varcia Grand Babies. 40 00
Bradstreets  ~..-.---- 383 50
Odins ...........---. 4 00
k G Dun Boquet._.. 75 60

Perfect Garcia Subl._ 95 00
Kenway 2... _- 20 00
Budwiser -..--.---.. 20 00
isanpelia 20 00

Cocoanut
Banner, 25 lb. tins_-- 18%
Snowdrift. 20 lb. tins-. 18%

CLOTHES LINE
Atlanta, 60 fr...
Keystone. 50 ft.----__ 1 85
Corona, 60) it Se 1 49

COFFEE ROASTED

  
 
 

Lee & Cady

1 Ib. Package
Ryco 2 2142
Boston Breakfast ---. 18%
Breakfast Cup ------ 17%
Competition — 0 os 1tse
Jee a ee
Majestic eee a 28
Morton House .-..__- 25
Quaker, Vac Tins __-- 214
Quaker, in glass jars. 26%

Coffee Extracts

M. Y.. oer 100... 12
Frank’ s 50 pkgs...... Za
Hummel’s 50, 1 Ib...-_ 104,

CONDENSED MILK
Kagie, 2 0z., per case. 4 60

Cough Drops

 

COUPON BOOKS
50 Economic grade. 2 40
100 Keonomic grade_. 4 50
300 Economic grade_.20 v0
1000 Economic grade._37 50
Where 1,000 bookg are
ordered at a time, special-
ly printed front cover 1s
furnished without charge.

CRACKERS
Hekman Biscuit Company

Zesta Crackers, 1-lb.
pies 2 1 65

ai Toast b.

S.

 

ulk
saitines hig Crackers,

1-lb. pk
Saltine Soda Crackers,

e-lb pkea ce
Saltine Soda Crackers,

8% oz. pkgs...
Butter Crackers, bulk 13
Butter Crackers, 1 Ib.
Butter Crackers, 2 lb.
Graham Crackers, bulk ‘1B
Graham Crackers.

2aIb: PRES, 1.65.
3raham “Shia gay

2 Ibo pokes: 2 3.
Graham Os, 6% oz... 93
Junior Oyster C’s, blk. 13
Club Crackers -...._.. 176

CREAM OF TARTAR
6 lb, boxes........-..... 35

ORIED FRUITS

Apricots
Extra Choice -_--.-.-- 23%
Standard 205 joi 72 2016
Citron
10 ib; boxe -- 2

 

 

 

 

 

 

 

 

 

May 22, 1935

Currants
Packages, 11 oz.____._.. 18

Dates
Quaker, 12s, pitted__._ 1 40
Quaker, 12s, regular__ 1 10
Quaker, 12s, 1% _ Ilb.-- 2 00
Quaker, 12s, 1 Ib... 1 46

Figs
Calif., 24-8 oz, case__ 1 80
Peaches <
Evap. Choice -~---__
Eva. Fancy ------.... 16%
Peel
Lemon, Torelli,
4 on, doe 88
Orange, e
4 os, dozen... 9
Citron, Torelli,
4 OZ, ee
cag %
Seeded, bi ee
Thompecn 3 Saline blk. 7%
Quaker s’dless bik._---

————————
Quaker Seeded, 15 oz... 8

California ee -
90@100, 25 lb, boxes_._.@06%
80@ g 90, 25 lb. boxes--@ut%
80, 25 lb. boxes --@07%

50@ 60, 25 lb. boxes __-@08%4
40@ 50, 25 lb. boxes --@09
30@ 40, 25 lb. boxes __.@10
20@ 30, 25 lb. boxes ig

24, 25 lb. boxes -_@14

Homin,

Pearl, 100 Ib. sac 3) 66

Bulk Goods
Elb.Macaroni, 20 lb.bx. 1 30
Egg Noodle, 10 Ib. box 1 22

Pearl Barley
Chester 2 5 00

Lentils
Cain 10

Tapioca
Pearl, 100 Ib. sacks... 7%
Minute, 8 0z., 3 doz. 4 05
Dromedary Instant --. 3 50

Jiffy Punch
3 doz. Carton_._-.----- % 26
Assorted flavors.

EVAPORATED MILK
Quaker, Tall, 10% oz.- 3 10
Quaker, Baby, 4 doz.__ 1 55
Quaker, Gallon, % dz. 3 25
Carnation, Tall, 4 doz. 3 22
Carnation, Baby, d dz. 1 61
Oatman’s D’dee, Tall_ 3 22
Oatman’s D’dee, Baby 1 61
Poa. Tau 3 22
Pet, Baby. 4 dozen____ i 61
Borden’s,
Borden’s, Baby, 4 doz. 1 61

FRUIT CANS

Ball Mason
F. O. B. Grand ee

Me quart .-_.—. 9
Pra . . 13 00
Mason Can Tops, gro. 2 45

 

 

 

FRUIT CAN RUBBERS
Quaker Red Lip, 2 gro.

eorign 15
GELATINE

Joo. 3 G02. 2 00

Minute, 3 doz.--------- 4 05

1 dozen___.. 3 25

Jelsert, $002.05 sce 1 40

HONEY
Lake Shore 1 Ib. doz-- 1 90

JELLY AND PRESERVES
Pure. 30 Ib. vails___-_ 2 35
Imitation. 30 Ib. vails_ 1 8
Pure Pres., 16 oz., oS 2 00
12 oz. Apple Jelly, dz. 95
13 oz. Mint Jelly, dz. 1 60
1 oz. Cranberry Jelly, dz 90

JELLY GLASSES
% Pint Tail, per doz._--- 85

JUNKET GOODS
Junket Powder -_.__

1 20
Junket Tablets __.__.. 1 3

MARGARINE
Wilson & Co.’s Brands
Oleo

Nut Se 13
100% Veg Oil Grown on
America Farms ___.. 15

MATCHES
Diamond. No. 5, 144___ 5 72
Seerentene. 144 box__ 5 72
Swan,
Diana

1
INO: 02. =” 4

0
80
Safety Matches
Red Top, 5 gross case 4 80
Congress, 6 gro. cs... 5 26
Standard, 5 gro. cs... 4 00

MUELLER’S Eee ae

Macaroni, 9 oz.___..._. 2 1!

Spaghetti, S Of 2 0
Elbow Macaroni, 9 oz.. 2 10
Egg Noodles, 6 oz. ___. 2 10
Egg Vermicelli, 6 oz. 2 10

Egg Alphabets, 6 0z..
Coe’ Spaghetti, 24c,
17 2 20

 

NUTS
Whole
Almonds, Peerless ____ 15%
. large —_ 13%
Fancy Mixed ________ a6

Filberts, Naples ______
Peanuts, vir. Roasted 1
Pecans, 3, star -.._____._

Pecans, Jumbo Se rh

Pecans, Mammoth ._--__ 50

Walnuts, Cal. _.17% to 22
os Peanuts

Fan 1 14%
12-1 iP Cellop” e case_ 1 50

Shelled

 

Pecans, salted ________ 66
Walnut, California ____ 85

MINCE MEAT
None Such, 4 ee ee 6 Be
Quaker, 1 doz.

Yo Ho, Kegs, ae oe 16%

OLIVES—Plain
Quaker, 24 3% ozz. cs. 1 80
Quaker, 24 714 oz. cs. 3 55
Quaker, 12, 11 oz.___. 2 35
Tempter, 12 22-oz. cs. 4 50
1 gal. ciass. each £oS

OLIVES—Stuffed
Quaker, 24, 2-oz. cs... 1 87
Quaker, 24, 3-o0z. cs... 2 70
Quaker, 24, 5-oz. cs... 3 37
Quaker, 24. 7% oz. es. 4 16
Quaker, 12. 16-oz. cs. 4 35
1 Gallon glass, each__ 1 99

PARIS GREEN

 

1s “
2s and ts. --. 30

PICKLES

Sweet Small
L and C, 7 02., doz... 92%
Paw Paw, quarts, doz. 2 80

Dill Picl.les
Gal., 40 to Tin, doz... 8 20
32 oz. Glass Thrown___ 1 60

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Blue Ribbon. per doz. 4 00
Bicycle. per doz.------ 4 50
Caravan, per doz... 2 25

POP CORN
Sure Pop, 25 lb. bags 2 55
Yellow, 24 1-Ib. bags... 2 50

MICHIGAN

FRESH MEATS

Beef
Top Steers & Heif.____ 21
Good Steers & Heif.____ 18
Med. Steers & Hef..___ 17
Com, Cattle, ia sas 12
Veal

 

Shoulders -__
Spareribs .__.
Neck Bones _
Trimmings

PROVISIONS
Barreled Pork

Clear Back ___.28 00@34 00
Short Cut, Clear__._ 30 00

Dry Salt Meats

DS Bellies. 20-25 2014
Lard
Pure in tierces..._ 15%
OU Ib. Cubs 222" = advance \%
50 ID. tubs advance %&
2u lb. pails _____: advance %
10 lb. pails __...advance %
5 lb. pails _.__.advance 1
3 tp: pails 22) 23 advance 1

Compound, tierces____ is
Compound, tubs

 

Sausages
Bolorna | Se 15
Liver 2 a
Mranktore i! ee 20
ror 20
Tongue, Jellied _.._.___ %&
Headcheése 22 2s 18

Smoked Meats
Hams, Fancy, 14-16 lb. 2234
Hams, Fancy, Skinned

118 @22%
Ham, dried beef

Knuckles, 3-5 ib... @25
Smoked Picnics ______ @19
Boiled) Fram); 20 @33
Minced Hams  -_____._ @15
Bacon 4/6 Fancy_____ @3

Beef
Boneless, rump ____lb 20 00

 

RICE
Fancy Blue Rose____-_ 4 90
Fancy Head ..._.. 6 00
RUSKS
Postma Biscuit Co.
18 rolls, per case .__... 210
12 rolls, per case ___.-_ 1 39
18 cartons, per case ___ 2 35

12 cartons, per case ... 1 57

SALERATUS
Arm and Hammer 24s_ 1 50

SAL SODA
Granulated, 60 Ibs. cs._
Granulated, 18-244 Ib.

packages

1 35

COD FISH
Bob White, 1 Ib.
Paragon, 1 Ib

TRADESMAN

HERRING

Helland Herring
Mixed, kegs
Milkers, kegs ------__ 95
Boneless Herring, 10 lb. 15
Cut Lunch, 8 lb. pails 1 25

Mackerel
Tubs, 60 Count, fy. fat 6 00
Pails, 10 lb. Fancy fat 1 50

White Fish
Med, Fancy, 100 lb... 13 00
Milkers, bbls. 18 50
K K K K Norway-_-- " be

Sib) patie
Cut Bunch — i 50
Boned, 10 lb. boxes_.__™ 16

SHOE BLACKENING
2 in 1, Paste, doz.__.._ 1 3
KZ. ‘Combination, dz. 1 30

Shinola, doz, Se ee

   

 

STOVE POLISH
Blackne, per doz.._.._ 1 30
Black Silk Liquid, doz. 1 30
Black Silk Paste, doz._ 1 25
Enameline Paste, doz. 1 30
Enameline Liquid, doz. 1 30
E. Z. Liquid, per dcez._ 1 30
Radium, per doz._..... 1 30
Rising Sun, per doz.___ : 30
654 Stove Enamel, dz._ 2 80
Vulcanol, No. 10, "doz._ . 30
Stovoil, per doz.__..___ 3 00

SALT
F.O.B. Grand Rapids :

Med. No. 1 bbls. 2
Med. No. 1, 100 Ib. bk. 1 07
Chippewa Flake, 70 Ib. 1 00
Packers Meat, 50 lb... 70
Crushed Rock for ice,

100 Ib., each 95

cream,
Butter Salt, 280 Ib. bbl. 4 00
Block, 50 Ib.
Baker Salt, 280 lb. bb! 3 80

 

6, 10 lb.. per bale_____ 1 03
20, 3 Ib., per bale______ 1 08
25 lb. bogs, table-. 465

City B
ME ih

 

Free Run’g, 32, 26 oz._ : 40

 

 

Five case lots____.._-_ 30

Iodized, 32, 26 oz..._.. 2 4)

Five case lots_____.._. 2 30
Colonial

Fifteen 48 ____. 1 00

‘Twenty 3a. 2 OS

Six 108 ___ (02

Todine, 24, 2a--__.__.--.. 1 85

Iodine, 86, 1___%-. 1 20

Plain, 36, 14% - 120

Log Cabin Plain, : 24, 2 2s 1 35
BORAX

Twenty Mule Team
24, 1 Ib. packages _.... 3 35

48,10 oz. packages_... 4 40
96, 1% Ib. packages__.. 4 00

WASHING POWDERS
Bon Ami Pd., 18s, box. 1 90
Bon Ami Cake, 18s... 1 65

Brille: 2. ee 85
Big 4 Soap Chips 8/5__ 2 60
Chipso, large ------- 4 50

 

ae
Gold Dust, 12 large__

2 20
La France Laun 4 dz. 3 65
Lux Flakes, 50 small__ 4 55
Lux Flakes, 20 large. 4 33
Old Dutch Clean., 4 dz. 3 40
Rinso, 248 2 65
Ringo, 408 20 2 89
Spotless Cleanser, 48,

0 Ome ae 3 85
Sani Flush, 1 doz.__.. 2 =
Sapolio, 3 don 31
Super Suds, 48 -...... 3 90
Sunbrite, 50s ee 2

03
Wyandot, Cleaner, 24s 1 52

$o
aan Family, ATO box 5 20
5, Meo 25
Fels 1 Naptha, 100 box__ 4 36
Flake White, 10 box__ 3 20
Svory, 100 Ge... 5 05

Fairy. 100 box... 3 00
Palm Olive, 144 box_.. 6 20
Lava, box lL

Camay, T box... 3 05
P & G Nap Soap, Ter a
Sweetheart, 100 box... 5 7

Grandpa Tar, 50 sm. _. 2 10
Williams Barber Bar, 9s 650
Williams Mug, per doz. 48
Lux Toilet, 05

SPICES
Whole Spices
Allspice Jamaica__...0@24
Cloves, Zanzibar______ @36

Cassia, Canton @24
Cassia, 5c pkg., doz... @40
Ginger, grace Mee aS oY

 

Mined, Ne. i... @30
Mixed, 10c ey doz.- @65
Nutmegs, 70@90 ______ @50
Jutinegs, 105-110 _____ @438
7epper, Biack 2. @23

Pure Ground in Bulk
Allspice, Jamaica ___ @18
Cloves, Zanzbar ______ @28
Saseia, Canton @22
Ginger, Corkin ...._.. @17
Mustard 0s ts @21
Mace Penang __.___.. @69
Pepper, Black ______ @23
Nutmegs [Se @25
mepper White 20 @48
Pepper, Cayenne _____ @26
Paprika, Spanish _____ @36

Seasoning

Chli Power, 1% oz._ 65
ae Sele. i402... = ss 8
80
1 35
1 35
Ponelty, 8% oz..._____ 3 26
Kitchen Bouquet_____ 4 55
Laurel Leaves _______ 26
Marjoram, 1 oz..._____ 90

  
  

Savory, 1 oz._

Thyme, 1 oz._
Tumeric, 144 o¢.______ $5
STARCH
Corn
Kingsford. 24/1) ___ 2 35
Powd., bags, per Ib____ 4%
Argo. 24. 1 Ib. pkes... 1 G4
Cream) (24-20 2 20

Gloss
Argo, 24 1 Ib pkes. 1
Argo, 12, 3 lb. pkgs.__ 2 25

Argo, 8, 5 Ib. pkgs.____ 2 46
Silver Gloss, 48, 1s___. 11%
Elastic, 16 pkes oaedel 1 38
Staley 24—1 Ib.________ 1 70
SYRUP
Corn
Blue Karo. No. 1%__ 2 72
Blue Karo, No. 5, 1 dz. 3 70
Blue Karo. No, 10____ 3 52
Red Karo, No. 14%____ 2 92
Red Karo, No. 5, 1 dz. 3 99
Red Karo. No. 102° 2 3 95

Imit. Maple Flavor
Orange, No. 1%, 2 dz... 2 87
Orange, No. 3, 20 cans 4 34

Maple and Cane
Kanuck, per gal.______
Kanuck, 6 gal. can____ 5 30
Panwek. 24/12 Glass__ 4 00

Kanuck, 12/26 Glass 4 15

Grape Juice

Welch, 12 quart case_. 3 90
Welch, 12 pint case___ 2 00

MAZOLA COOKING. OIL

Pints, 2 doz., case_.___ 5 a
Quarts, 1. oz ee 5
5 gallons, 2 per case__ 12 ‘0

 

TABLE SAUCES

Lee & Perrin, large___ 5 75
Lee & Perrin, small__. 3 35
Popver oo 1 60
Roval Mint. 20. 2 40
Tobasco, small______.- 3 75
Sho You, 9 0z., doz.__. 2 00
A-d large 475
A-1, small

Caner 2em ste 3 30

21

 

Ceylon
Pekoe, medium ________ 63

English Breakfast
Congou, medium
Congou, choice

8
35:@ 36

Congou, fancy -----. 42@43

 

TWINE
Cotton, 3 Ply cone__.___ 40
Cotton, 3 ply balls_____ 40

VINEGAR
F. O. B. Grand Rapids
Cider. 40 grain______ 26
White Wine, 40 grain 18

White Wine, 80 grain 4%
WICKING

No. 9, Pergross _______ 80

No. 1, Deorgfom: 1 25

No. 2, per SrOgg 22. 1 50

No. 3, per €ross 3
Peerless Rolls, per doz. 90
Rochester, No. 2, doz... 50
Rochester, No. 3, doz.. 2 00
Rayo, per doz

bs
a

Ce 15
WOODENWARE
Baskets

Bushels, Wide Band,
Wood handles_______ 2 00
Market, drop handle. 90

Market, single hand
Market. extra a

 

 

  

Splint, large 3 H
Splint, medium 7 50
Splint small i 6 50
Churns
Barrel, 5 gal., each____ 2 40
Barrel, 10 gal., each___ 2 65
3 to 6 gal., per gals 16
Pails
10 qt. Galvanzed ______ 2 60
12 qt. Galvanizea _____ 2 85
a a Galvanised eee 10
q aring Gal. Jr._ 6 60
10 qt. Tin Baie! | os 00
Traps
Mouse, wood, 4 holes__ 60
Mouse, wood, 6 holes._ 70
Mouse, tin, & —— 65
Rat, wood ________ ~1 00
Rat, spring __ 1 60
Mouse, spring. 20
Tubs
Large Galvanized_____ 8 75
Medium Galvanized___ @ %
Small Galvanized _____ 6 75
Washboards
Banner, Globe

Brass, single

Glass, single_____
Double Peerless.
Single Peerless___
Northern Queen_
Universal

 

Paper Food Dishes

% Ib. size, per M____ 2 50
IIb. size. per Mi 2 59

Ib. size, per M______ 2 98
3 Ib. size. per M______ 3 72
5 Ib. size, per Mi = 4 94

WRAPPING PAPER
Butchers D F. per 100 5 88
Kraft. per 100... 5 88

TOILET PAPER

 
 
  
 

Quaker, 100 Rolls__._ 4 50
Silk Tissue, 100 rolls__ 3 59
YEAST CAKE
Magic. 3 dow... 2 70
Sunlient, daz... 76
Sunlight, 1% doz. 1 35
Yeast Foam, 3 doz.___. 2 70
Yeast Foam, 1% doz.__ 1 35

YEAST—COMPRESSED
Fleischmann, per doz... 30
Red Star, per doz..-_--- 24

 

 

 

MICHIGAN TRADESMAN

May 22, 1935

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Clyde K. Taylor.
Executive Vice-President—M, A. Mittel-

man.
Vice-Presidents—J. A. Burton, Lan-
sing; A. Allen, Grand Rapids; Edward

Dittmann, Mt. Pleasant; R. H. Hainstock,
Niles; E. T. Nunneley, Mt. Clemens; Fred
Nentwig, Saginaw; E. C. Masters, Alpena;
A. G. Pone, Jackson.

Secretary-Treasurer — Robert Murray,
Charlotte.

: Field Secretary—O. R, Jenkins, Port-
and.

Membership Committee—R. H. Hain-
stock, chairman; entire board to act as
committee.

Board of Directors—E. T. Nunneley,
Mt, Clemens; M. A. Mittelman, Detroit;
Edw. Dittmann, Mt. Pleasant; Steven J.
Jay, Detroit; Clyde K. Taylor, Detroit;
John Mann, Port Huron; Max Harryman,
Lansing; Wm. Van Dis, Kalamazoo; Rich-
ard Schmidt, Hillsdale; Arthur Jochen,
Saginaw; B. C. Olsee, Grand Rapids;
Fred Elliott, Flint; P. B. Appeldoorn,
Kalamazoo Fred Murray, Charlotte; Ralph
Meanwell, Ann Arbor; John Och, Che-
boygan.

 

Michigan Shoe Exhibition Association

Annual meetings held once a year at
Pantlind Hotel, Grand Rapids.

Address all communications to Rodney
I. Schopps, Secretary, Pantlind Hotel.

 

Capturing the Public’s Imagination

We live in a hard and: puzzling time.
What the world needs is clear thinking
and there is little of it, for it comes
chiefly with the habit of hard thought
in early life. There is one thing that
we have too much of. It is imagina-
tion. The young man who has a job,
or for that matter hasn’t a job, spends
his idle hours in feeding his imagina-
tion. He can do it with the movies, the
radio, the sweepstakes, the betting ma-
chines and even the chain letters, Mil-
lions of hours spent in delusions of
grandeur. Too few hours spent in good
hard thinking on the subject of the
job—and its exchange of goods for
money—trading.

 

We can’t get away from the simple
thinking that exchange of goods and
services makes prosperity. Only goods
and money, turning over, makes busi-
ness—not theories, subsidies and doles.
We see a nation spending far in excess
of its imagination, No man can com-
prehend the work-hours stored up in
the loan of a billion dollars, and when
it comes to $4,700,000,000 plus a bonis
of $2,000,000,000 — our imagination
ceases. We face the stark reality of:
“Well, if these huge expenditures will
not buy back prosperity, what will?”
All these moneys must be paid back
through taxation and if the ratio of the
business dollar to the tax is twenty to
‘one, then we must through business
channels, develop an exchange of goods
and services twenty times the expendi-
tures now to be invested in the pur-
chase of prosperity. We are absolutely
staggered by the size of the problem
and so is everyone else.

If our imagination as adults is there-
fore inadequate to comprehend the
problem of complex society as it now
exists, what is the dilemma of the
youth who is just entering business,
or the million boys and girls entering
college and the thirty-three million
children now studying arithmetics in
the schools. Is their future to be con-
fusion worse confounded?

Is there a universal need for a return
to hard thinking on what actually pro-
duces a state of prosperity? If it is the
exchange of goods and services, and
that alone, then it is high time that we
went back to training for trading. We

need to have less of imagination and
“long chance” thinking and more of
the belief that interesting things must
be developed to increase the desire and
sale of goods and services to the Amer-
ican public and to the world at large.

As an example: The shoe industry
hasn’t really started to sell its full
quota of shoes. It moves shoes from
creation to production, to the retail
shelves in a jerky mechanism of hopes,
ventures and expectations of ultimate
sale. The shoes on the merchants’
shelves then become more a hazard
than an asset because the merchant
hopes that he has hit the right colors,
patterns and styles; and particularly
sizes and prices. If he could only, at
this point, harness the imagination of
his helpers in business to make every
pair more desirable to the public of his
community than dollars in their pocket,
then he would be doing his individual
share to bring back prosperity. The
more shoes sold, the more prosperous
the state of business and this same ex-
ample, multiplied in every line of busi-
ness, would restore us nearer to the
prosperity we enjoyed in the past—and
nothing else,

External spending of millions of dol-
lars will not do the job with the speed
and certainty that it can be done by
accelerating interest in individual busi-
nesses. Not only shoes but practically
every other business is looking forward
to a stale period known as the Summer
slump, just because it has been tradi-
tional; but here and there some one
merchant or business man captures the
imagination of the public and moves
millions of dollars of trade in his direc-
tion.

We had occasion, the other day, to
see the silliest little thing in the world
sell in the million unit class. It was,
believe it or not, a knit stocking to put
over a drinking glass to prevent its
slipping on a card table or dripping.
You may term it a silly little gadget
but it is bringing real prosperity to an
erstwhile hosiery mill.

Let’s harness the stream of imagin-
ation to the machinery of trade. The
same young man who spends a “bored
day” at a factory or store is often the
life of the party in his eight hours of
leisure following work. Teach him to
be “the life of trade” during the work
hours.

High compliment can be paid to the
automobile industry for capturing the
imagination not only of the public but
the spirit and enthusiasm of its workers
from the machinery to the final sales
person, The same enthusiasm can be
developed in shoes. Let’s stimulate
imagination for goods—Boot and Shoe
Recorder.

—

Shoe Prices Up 2% to 15 Cents
The upward trend in quotations of
low and medium priced shoes, forced
by the rise in leather, started last week,
when leather manufacturers advanced
levels 2%4 to 15 cents a pair on its lines.
Other companies were reported to have
marked up prices in similar amounts,
some making advances as high as 15
cents a pair. The 10 to 15 per cent.
advances in sole and upper leather in
recent weeks were primarily respon-
sible for the rise in shoe quotations and,

if the upward trend in the material con-
tinues, further increases in foot-wear
levels are expected.

Items From the Cloverland of
Michigan

Sault Ste. Marie, May 20—This
clean up week certainly was a move in
the right direction. Each year seems
to ke an improvement over the previ-
ous year, It is not only beautifying the
city, but it stimulates employment. It
is most interesting to notice some of
the smaller towns and villages. Take
Cedarville and Hessel, for instance. One
calling there would get the impress:on
that they were new towns, with the
many newly painted houses and all of
the stores all redecorated and newly
painted inside as well as on the outside,
getting ready for the tourist season.
At Cedarville quite a number of cot-
tages are now occupied by the Summer
visitors and from present indications
the merchants are looking for a better
tourist business than what they had last
year,

Full emphasis will be placed in the
Sault on the observance this week of
the 300th anniversary of the American
high school. In accordance with the
proclamations issued last year by Pres-
ident Roosevelt and the Governor,
American problems classes will take
over the city government, working side
by side with city officials. The purpose
is to show how the schools to-day seek
to harmonize with the life of to-day.

A bridge to span the St. Marys river
between Michigan and Canadian Sault
has been under agitation for some time.
It is suggested as a public works proj-
ect in the new $4,800,000,000 program.
The cost of the bridge has been esti-
mated at $3,500,000, with Canada co-
operating in the construction. Repre-
sentative Edward H. Fenlon, of St.
Ignace, phoned last Friday that fol-
lowing action from Lansing of the
State Affairs Committee of the House,
the bill would be taken up on general
orders at that time and would probably
come up for final passage to-day.

A job you like that pays a living is
the most priceless of all possessions.

Mrs. Nina McPhee opened her store
for the season last week. She will cater
to the local trade as well as the tour-
ists. She has put in a new stock of
confectionary and refreshments. Mrs.
McPhee will give the business her
personal attention.

Alvin Hossack, of Cedarville, expects
to visit Grand Rapids in the near fu-
ture. While there he will pay the
Tradesman a visit. He has been a sub-
scriber of the Tradesman for many
years and an admirer of Mr. Stowe,
who, he says, has done more to benefit
the merchants than any other man in
Michigan.

The warning spread by an anthro-
pologist that the American blonde is
passing is no help. He does not say
which way she went.

 

TROUBLE

FIRE

 

 

George Girrbach, the popular manag-
er for the Sault Creamery, announces
that the creamery has taken on orange-
ade in connection with milk, which is
being delivered by the route salesmen
from the milk wagons. While this is a
new venture here, it looks as if the new
product should be a success.

Lawrence Brown and Jack Sandie,
two of the Sault’s well known men,
left for Hillsboro, Wis., last month,
where they purchased the New Royal
theater and expect to remain in Hills-
buro. They have become experienced
in the theater business during the past
six years, having worked in all of the
Sault theaters. They have a host of
friends here who wish them every suc-
cess in their new venture. as

Travel leads us to a true appreciation
of home. William G. Tapert.

— +>
Shoe Output Lower So Far

Shoe production for the first four
months of this year ran nearly 2 per
cent, under that for the corresponding
period of 1934, according to estimates.
With the April output figured at 32,-
000,000 pairs as against 33,119,000 in
the preceding month, the total for the
first four months of this year comes to.
about 124,234,000 pairs. In the corre-
sponding period of 1934 the production
was 126,553,000 pairs. Output this
month, according to reports, is holding
fairly steady, although a seasonal let-
down usually appears at this time.

—_—_+++>___
Expect More Glass Trade Gains
Reactionary influences in the glass
industry are losing their force and a
new move toward better levels is seen
Flat glass is
In-
coming orders for window glass have
gone further ahead and promise to
feature further gradual
through the remainder of the month,
reflecting the increase in new building.
Orders for better grade glassware for
table and home did improve materially
this week, but gains are now antici-
pated.

for the immediate future.
showing an encouraging firmness.

advances

——_>+>—___—_
Cuts Out Expenses and Taxes
Nebraska business people are to be
congratulated on the fact that their
state has no bonded debt, and the
legislature has just defeated both a
sales tax and an income tax. Nebraska
reduces expenditures rather than in-
creasing taxes, and thus adjusts itself
to the lessened income of its taxpay-
ers. Direct taxes levied by the state
and all of its subdivisions have declined
from $66,000,000 to $42,000,000 in five

years.

 

INTHE AIR...

YOU CAN'T PREVENT A
TORNADO SO PROTECT
AGAINST
WITH WINDSTORM INSURANCE

PROPERTY LOSS

MICHIGAN SHOE DEALERS MUTUAL
INSURANCE COMPANY

MUTUAL BUILDING, LANSING, MICHIGAN
DETROIT

GRAND RAPIDS SAGINAW

 

 

 

 

 

 

 

ws

 

nose St RE fa

 

 

'

 

 

May 22, 1935

MICHIGAN TRADESMAN

23

 

OUT AROUND
(Continued from page 9)
stand. I replied that I had been taken
to a sweat box and told I must swear
to a lie or go to prison. Judge Sever-
ans, who was the trial judge, became
very angry over my reply and told
me I must not repeat the words sweat
box again. He was certainly under high
pressure from Washington to secure a
conviction of the men accused of wrong
doing and became very much preju-
diced against the men on trial. The
jury brought in a verdict against many
of the defendants, but resort to the
Supreme Court set aside the verdict
and exculpated the defendants from
wiong doing. The opinion, which was
written by Chief Justice Taft, placed
the Federal court of Grand Rapids and
the attorneys sent here by the Attor-
ney General of the United States to try
the case in a very unenviable position.
Members of the jury have told me
since that they were given to under-
stand that if they failed to bring in a
verdict of guilty they would fare very
poorly if they ever came up before the
court. The manner in which the case
was conducted was a disgrace to the
Wilson administration and placed the
couri in an unenviable position in the

minds of all fair minded people.

Considering the stinging blows Judge
Taft gave the infamous tactics of the
Federal attorneys in the Newberry
case, I never expected to see a repeti-
tion of the conduct in this country, but
right now we are confronted with a
similar situation in Detroit. After in-
dicting twenty or more bankers in the
jurisdiction of the Federal courts at
Detroit, Attorney General Cummings
looked over the list of Federal judges
of that city and decided that Judge
O’Brien was in a position to handle
the trials of the accused in an accept-
able manner. On the trial of the first
two or three men indicted for criminal
practices the jury acquitted them. The
outcome created so much opposition
on the part of the administration at
Washington that proceedings were
brought against Judge O’Brien to re-
linquish the trial of the remaining ac-
cused persons. This demand the trial
judge refused to concede and now the
administration is bringing to bear all
the pressure it can command to accom-
plish its purpose. In the meantime both
the city and county legal organizations
have adopted resolutions sustaining the
position of Judge O’Brien and con-
demning the action of the Attorney
General of the United States in no un-
certain terms. I think it is a great dis-
grace that the Roosevelt administra-
tion should resort to such underhanded
methods, I think it is pretty cheap
business for the representatives of the
Government to attempt to intimidate
witnesses (as in the Newberry case)
and coerce judges (as in the O’Brien
case), and I shall continue to condemn
such practices as long as I live.

 

There are two features of our Fed-
eral courts which I greatly deplore.
One is that they are rich men’s courts,
where poor people have small chance
of securing even handed justice. The
fees demanded by the clerk of the court

are wretchedly high. A Government
tribunal should, in my opinion, be a
poor man’s court. Another feature for
which I have the greatest possible con-
tempt is the grand jury system, where
a man can be indicted through the
secret machination of an enemy, with-
out knowledge that proceedings are
being carried on against him, Such a
system does not appeal to me as either
fair or manly. I cannot understand why
such methods should be resorted to by
a great country like the United States,
which boasts that everyone accused of
crime shall have a square deal, which
he certainly does not have under the
grand jury system. Even if acquitted
on trial the stain of his indictment
clings to him all his life,

Fortunate is the man whose nature is
such that he is ambitious of no greater
fame than that of a thorough-paced
citizen in the neighborhood where his
lot is cast. If a man must be famous
above the common citizenship, fortu-
nate is he who acquires that distinc-
tion through notable and good works,
in some quiet, rural locality or small
urban center, where fame must rest on
substantial character, the faculty of
doing things with a masterful hand, a
reputation for honesty of purpose and
the uninterrupted exercise of a helpful
public spirit.

B. A. Stowe.

—_<~++—___

SOME TRENDS OF TRADE

(Continued from page 7)
shipments are more than 40 per cent.
ahead, with some units running well
aove that average. Westinghouse, for
example, more than doubled its busi-
ness in the first quarter.

Sixty-five per cent. of the metal-
working machinery in the United
States is over ten years old, according
to a survey made by American Ma-
chinist. In 1930 only 48 per cent. was
that old; in 1929 only 44 per cent. The
magazine estimates that there are
1,345,447. “master tools of industry”
being used in this country, that 330,-
“45 will have to be replaced within the
next five years just to hold our own
in the battle against obsolescence, and
that to get back to 1930 efficiency will
require the purchase of 563,800.

The Securities and Exchange Com-
mission, whose administration has met
with the favor of Wall street, has
adopted a modified rule dealing with
the information which must be includ-
ed in advertisements in newspapers and
periodicals with the expected result of
an increase in this form of advertising.
The purpose is to limit the information
which must be included in advertise-
ments so that it will not purport to
give complete information, but the at-
tention of the investor will be called
to this fact, with the announcements
that the complete information can be
obtained from the registration state-
ment for the security on file with the
commission.

———_—_> +2

The only way in which one human
being can properly attempt to influence
another is encouraging him to think
for himself, instead of endeavoring to
instil ready-made opinions into his
head.

Eight Credit Musts

1. Establish complete identity of the
prospect,

2. Secure a thorough and compre-
hensive history of the applicant’s stand-
ing.

3. Keep a thorough and complete
record system.

4. Make sure you have secured
enough information to enable you to
find “skip” customers.

5. Make no exceptions to the estab-
lished credit rules, not even to friends
or relatives.

6. Insist upon prompt payment of
every account so that arrears do not
pile up.

7. Take no statement, written or oral,
for granted, but investigate every de-
tail.

8. Turn down every “poor” risk—let
the the other fellow lose money on
them.

An Estate

Not every father is able to leave his
son a big estate made up of lands,
mortgages and bonds, but any father
can bequeath to his children an estate
worth indefinitely more—one for which
they will rise up to call his name
blessed. He can leave an honorable
name, a good reputation, the memory
of a Godly life and a record of fair
dealing. He can teach his son to have
a profound respect for a fact, a deep
reverence for character, a thirst for
knowledge and a willingness to work.
If any youth has all this he will not
need any money that may be willed to
him; if he does not have this no money
left him will do him much good. This
is an estate any man can leave to his
children,

Four Hundred Portland Grocers Op-
Pose NRA

NRA has terminated the uniform
store operating-hour agreement for
Portland, Oregon, sought under the re-
tail food and grocery code. Opposition
by 399 stores is shown by an NRA
survey.

All of the uniform store hour agree-
ments have failed. Boise, Idaho, was
the first city in the United States to
put the plan into effect. They went
into it with a large majority and much
enthusiasm. It was touted as a model
test of principle. Boise gave it up!!
And now Portland! It’s the difference
between the theoretical and the prac-
tical.

oo
Men’s Styles Forecast

Shirred backs, inverted pleats and
sport models in smooth worsteds will
be popular for Fall in men’s ‘clothing,
although the demand for such types
will be about 50 per cent. under that
enjoyed during the Spring and Summer
season, according to the Fall style fore-
cast issued yesterday by the National
Association of Retail Clothiers and
Furnishers. A. sharply increased de-
mand for double-breasted styles was
also predicted.

On the college campus, the cordu-
roy slacks which have been popular
will be replaced by the woolen types in
the favor of students, the report indi-
cated. In the furnishings lines, a great-
er demand for the wider spread collar
on collar-attached shirts was forecast.

In commenting on the clothing styles,
the report indicated that there would
be less emphasis on the bi-swing mod-
els in sport types.

A new B battery for battery-operated
radios eliminates the usual tangle of
Instead of
binding posts it has a plug-in socket,
making connections simple, easy, neat.

wires and _ connections.

Gas finds a new use through a new
gas-operated summer air conditioner
for domestic or industrial purposes.
The equipment affords independent
control of temperature and humidity.

A versatile new gas range has, in
addition to the usual features, a large-
sized trash burner and a built-in gas
circulating heater which will heat the
kitchen and adjacent rooms.

A track-laying tractor attachment
which serves as a rear driving unit for
motor trucks has been developed. It
permits high-speed hauling over poor
roads or across country,

Mower knives on a new power lawn
mower are removable permitting use
of the motor for other power purposes.

 

Phone 89574

John P. Lynch Sales Co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

Cash paid for stocks of merchandise
of every description including ma-
chinery, plants and equipment.
Write or wire

M. GOLDSMITH

935 Gratiot Ave. CAdiliac 8738
DETROIT, MICHIGAN

 

 

 

 

Complete modern Drug Stere fixtures for sale at
a great sacrifice, consisting of plate glass sliding
door wall case, show cases, cash sters, count-
ers, back bar soda fountain and utensils, etc.
ABE DEMBINSKY, Liquidator
171 Ottawa Ave., N. W.

Grand Rapids Michigan

 

 

 

BUSINESS WANTS
DEPARTMENT

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

Grand Rapids Auction House—Stock
liquidating sales, Also auctioneer for
private commercial facrories --bankrupts
—courts—ete., 636 Eastern avenue. S.E..
Grand Rapids, Mich. {13

FOR SALE—One Burroughs bank book-
keeping machine. Good shape. One safe
62”x35"x41” inside vault time lock. B. C.
Ellar, Receiver, Alba, Mich, 728

RECEIVERSHIP SALE—Retail hard-
ware store, merchandise, accounts and
notes receivable, real estate holdings will
be sold as a going concern, at Circuit
Court Room, Court House at Hart, Mich-
igan, on Saturday, June 1, 1935, at 10
o’clock A. M. Sale will be under direc-
tion of Court. For details, inventories,
inquire Walter B, Gleye, Receiver of
Colby & Spitler Co., Hart, Michigan. 730

FOR SALE — Thirty-six-room brick
hotel, Best location in the city. Owner
recently lost his wife, and is nearly
blind. Inquire H. C. Clark, St. Johns,
Michigan.

MANUFACTURER WANTS A FEW
MORE—Salesmen or distributors calling
on hardware and plumbing trade, whole-
sale and retail. Few territories open.
Good side line, Selling fast. Every home
needs one. Address Dept. 2—, $90 St.
James Ave., Springfield, Mass, 735

 

 

 

 

 

 

 

24

MICHIGAN

   

TRADESMAN

  

May, 22, 1935

 

Questions of Interest to Grocers and
Clerks

No. 1. Question: How can spots and
stains be removed from linoleum?

Answer: Most spots can be removed
from linoleum with soap and water.
Sometimes it is necessary to use a
mild abrasive or a soft cleaning powder.
Benzine or naphtha will remove grease,
shoe polish, and similar stains.

No. 2. Question: What is sodium
chloride?
Answer: Sodium chloride is the

chemical name for pure salt.

No, 3. Question: What are the two
ways of figuring stock turn?

Answer: To figure stock-turn, either
divide Annual Sales at Cost Price by
Average Inventory at Cost Price, or
divide Annual Sales at Selling Price by
Average Inventory at Selling Price.
But do not make the mistake of divid-
ing Annual Sales at Selling Price by
Average Inventory at Cost Price.

No. 4. Question: When a customer
buys only her necessities, such as bread,
milk and sugar, from a grocer, what
does that suggest?

Answer: When customers buy only
daily necessities, it strongly suggests
that they are not “sold” on the store,
and are buying only when they can’t
avoid it. Wise grocers, when this oc-
curs, will re-study their store’s appear-
ance, merchandise, arrangement, prices,
service, etc., ferret out weak spots, and
make the necessary changes. In such
a check-up it is well to appraise the
store from a woman’s viewpoint, keep-
ing in mind that shining cleanliness,
cheerful courtesy, fair prices clearly
marked, open-display, and complete

 

 

market service are what most women
to-day look for in their favorite food
store.

No. 5. Question: What is the pro-
portion of meat to vegetables in canned
chow mein?

Answer: Canned chow mein is usu-
ally two-thirds vegetables and one-third
meat (chicken or pork).

No. 6. Question: Is there any way
to get rid of the odor of food while
cooking?

Answer: When cooking anything
which has a strong odor put a small
pan of vinegar in the stove or on the
stove and there will be no scent of
cooking in the air.

No. 7. Question: How often should
lighting units be cleaned?

Answer: Lighting units should be
cleaned with soap and water at least
once each month, and oftener in dis-
tricts where there is much smoke or
soot. Unless the units are clean you
will waste money by paying for light
you do not get.

No. 8. Question: What type of in-
dependent food store increased its ton-
nage during the depression?

Answer: Combination (full-line)
stores increased tonnage 29.7 per cent.
fom 1929 to 1933, figures compiled by
this magazine show. This increase was
gained at the expense of the three other
major types of food stores—grocery
stores, general stores and meat mar-
kets—which lost 17.8, 13.3, and 41.8
per cent. in tonnage respectively, In-
dications are that combination stores
will continue to gain at the expense of
specialty stores.

No. 9. Quesion: How wide should
store aisles be?

Answer: Store aisles should be from
five to six feet wide wherever possible.
Four feet is about the minimum.

No, 10. Question: How can grocers
and their clerks take a daily inventory
of their personal appearance?

Answer: Six checks on personal ap-
pearance which should be made daily
are: Is my collar fresh? Hair bar-
bered? Was my razor recently used?
Linen spotless? Are my shoes shined?
Hands clean?—Kentucky Grocer.

—_++-2____
Far Flung Line

Recruits in the campaign against
war and fascism certainly cannot be
accused of setting themselves a lim-
ited objective. Eradicating the war-
instinct in man and nations should be
in itself a fair-sized task. The struggle
against Fascist dictatorship in itself
should keep a person busy. But not
content with the two hefty opponents
specified in the title, a good many fight-
ers against war and fascism go on to
nominate a third enemy, which is capi-
talism,

One anti-war speaker the other day
emphasized the close relationship be-
tween war, fascism and capitalism, and
“showed” that they presented a single
problem. Another speaker on the same
occasion showed that war and fascism
spring from the same source—“the in-
ability of capitalism to meet the prob-
lems of the day.” If the friends of
peace, on their way to end fascism and
war, feel compelled to dispose of capi-
talism en route, they are writing them-
selves a pretty large order, involving

 

the disruption of large areas of peace
in its execution.
—_+->___
Business Failures Up

Marking the first increase in more
than a month, retail failures rose to
219 for the week ended May 16 from
218 in the previous week, according to
Dun & Bradstreet. The figure was
seven higher than in the corresponding
week of 1934. Higher totals were
shown in the East and the South, while
reductions were shown for the West
and the Pacific Coast.

Insolvencies with liabilities of $5000
and over in each instance numbered
130, against 126 such defaults in the
previous week and 133 a year ago,

Failures in the Dominion of Canada
were the highest for any week since
February 28. The total was forty,
against twenty-one last week and twen-
ty-six in the corresponding period of
1934,

—__++—+__
Develop Standard Fabric Tests

Half of the program for setting up
tests for fabrics has been completed, it
was announced by Ralph Abercrombie,
chairman of the committee of service-
ability of fabrics. Agreement, he said,
has been reached on a standard method
of testing fabrics involving washability,
color fastness, crocking, dry cleaning,
tensile strength and slippage. The sec-
ond half, dealing with a standard meth-
od of rating these tests, is now being
developed and will be ready shortly.
The methods when completed will be
placed before the fabrics, apparel and
cleaning industries represented on the
committee for adoption.

NE for each member of

YOUR STORE FAMILY

Your people are ambitious to make more sales. So are you. See that they—and
you—have every opportunity. See to it that each member of your staff gets and
reads the TRADESMAN. Every one of them will enjoy and profit by it. So will
you. Because they'll be kept abreast of everything that is new in merchandising,
selling, advertising and display. And the cost is trifling — $3 a year, for 52
weekly issues. In more and more progressive stores you will find that every man
in the place has his own copy of the TRADESMAN. Sometimes the store pays
for the individual subscriptions. Sometimes the individual pays. Sometimes it’s

50-50. But at all times everybody is happy. Write us. TRADESMAN COM.-

PANY, Grand Rapids.

  

 

 

 

ne sg a mena awe “tae =
= pata ane

 

 

areola Seon

 

 

 

IF ASIA CAME TO AMERICA _

If a vast swarm of Asiatics had flown the Pacific and allotted themselves to our towns
and cities in proportion to the possibilities of the retail business and proceeded to embark in
the same, the effect on our prosperity could not have been more lethal than when the chain
stores with their devastating invasion swept America.

If the chain store doing business in the next room to an independent merchant was
operated by Mongoloids, it could not be more deadly on him or the community.

AAs a matter of fact, a lot of tactics which have been employed by Wall street, would
have aroused the holy wrath of our people if they had been put over by a swarm of Asiaties.

It is estimated that the chains do fifty per cent. of the business, so it is only necessary to
double that and our communal life with its sacred traditions is destroyed.

Picture these big reds and yellows which took over America’s main streets interesting
themselves in the welfare of our souls or the education of our populace. If the chains got the
upper hand it were better that higher education in America be abandoned for it inspires a
desire for the appointments of culture which the concentration of wealth makes abortive.
The fact is, higher education is not necessary in order to shove canned food over a counter
year in and out for some organization which does all of the thinking. In such a spot, it is
neither essential or ethical to know whether Julius Ceasar crossed the Rubicon or caught
the last boat for Hoboken.

As we all know, the influx of chain stores was received with open arms and rousing
cheers by a large part of our population.

There is an adage to the effect that the misfortunes of even our best friends are not
altogether displeasing to us and a large proportion of citizens enjoyed the predicament in
which the old town merchants were caught.

But there is a law of compensation which cannot be ignored forever and the gratifica-
tion of this grudge trading has cost millions of Americans all they had: for the steady flow
of profits to absentee owners over a period of years at last brought the great collapse and
millions who enjoyed seeing the heat turned on the old town retailers, have had their vision
sharpened by a pickled mist which clarified while it burned.

However, the pitiful part is that a lot of those people are too old to come back and their
satisfaction was purchased at an awful price.

There was another feature which developed along with the depression, which also
worked directly against the independent merchants. The billions for relief went to the poor
people and as a class they have traded in the chain stores because they thought they got
more for their money, thus the chains got the billions.

Normally, the chains should have suffered in proportion to the independent merchants
by the depression, but this flood of relief money went into their cash registers and was whisked
away to Wall street and their prosperous business reports were read with dismay by the
independents. There is no use of the home owned stores trying to get any of this relief busi-
ness. It doesn’t appear to be possible in most cases.

The only way to do is to go at it right and by legislation rid the state of Michigan of
these stores. There are numerically enough independent business men in the state to do
that effectively and quickly, but, unfortunately, there are only a handful who care to bestir
themselves into action.

Just suppose the Michigan Tradesman was read by the wives of 86,000 independent
business men in Michigan and we could point out to the ladies how easily the chain store
competition could be removed from the state and how quickly these wives would be removed
from penury to affluence and these ladies would go into the fight and win it for their hus-
bands, but unfortunately the assistance of the fair sex can not be enlisted as outlined and
their husbands will continue to sit by the hearthside and bemoan their fate.

Just keep right on economizing, Mrs. Independent Merchant’s Wife, I am telling you
that this is not necessary, but perhaps the habit is now so well established that you would hate
to have it broken and be able to buy all the things you have gone without.

There were domestic reasons which caused Rip VanWinkle to take to the mountain side
in consternation and incidentally, he also has his exemplars on the dreamline.

Time marches on—science reveals that other strange creatures in by gone ages
stomped and snorted in our streets and just as surely as they vanished, the chain stores are
now on the way out.

The Iowa wholesalers and retailers, right in the heart of America, have just set an ex-
ample of what appears to be prohibitive legislation as far as chain stores are concerned,
which will be followed by other states. It may be pleasant and agreeable for Michigan Inde-
pendent merchants to dream by the fireside, but it is also expensive.

C. L. Clark.

 

 

 

 

 

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