WAAR . \) oy af ADE oe, y ae - AN SSS a LH? VEZ : RY oA NAN OT SSE TRADESMAN COMPANY, PUBLISHERS R35 GS) SAS SESE IO Twenty-Fourth Year GRAND RAPIDS, WEDNESDAY, APRIL 3, 1907 Number 1228 Buy) should happen as = You wish; but Wish the things that happen to be as they are and you will have a tranquil flow of life. Tf you wish for any: thing that belongs to another you lose that Which is Your own. Epictetus Rvaever bold anyone s Pal by the button or —— the hand in order to be beard out; for, if people are unwilling to hear, you bad better bold your tongue than them. — Lord Chesterfield rv ny en give me credit 2 al for genius; but ~ ll the genius 7 have lies in this: when T bave a subject on band 7 study it pro- foundly. Che effect 7 make they call the fruit Of genius; it is, bhow- ever, the fruit of labor and thought. Alexander Hamilton eee eae man ought to BAG keep bis friend: ~ $hiIps in constant repair. T look upon a day as lost in which T do not make a new acquaintance. Samuel Jobuson of FLEISCHMANN’S YELLOW LABEL YEAST you sell not only increases your profits, but also gives complete. satisfaction to your OUR LABEL patrons. The Fleischmann. Co., of Michigan Detroit Office, 111 W. Larned St., Grand Rapids Office, 29 Crescent Av. “DO iT NOW Investigate the Kirkwood Short Credit System of Accounts It earns you 525 per cent. on your investment, We will prove it previous to purchase. It prevents forgotten charges. It makes disputed accounts impossible. It assists in making col- lections. It saves labor in book-keeping. It systematizes credits. It establishes confidence - between you and your customer. One writing does it all. For full particulars write or call on A. H. Morrill & Co. 105 Ottawa:St., Grand Rapids, Mich. Bell Phones87 Citizens Pkone 5087 Pat. March 8. 1408, June 1,4, 1898, March 19, 190%. It Has a Visible Index The McCASKEY ACCOUNT REGISTER has a VISIBLE INDEX. It gives you the Customer’s Name and tells you WHERE to find the ACCOUNT by NUMBER. It’s different from ALL Other Systems as it is run ALPHABETICALLY and NUMERICALLY. Other Systems are run Alphabetically and can only be compared to a Cross Road Guide Board which points to Smith- ville or Johnstown but does not teil you HOW FAR you have to go; if you go FAR ENOUGH or HUNT LONG ENOUGH you will find the place. S e the Point? The McCASKEY DOES IT RIGHT and Pleases the User. Minok, Ill., March 28, 1907. McCaskey Register Co., Gentlemen:—If you could give six months’ trial before paying a cent for your register you could get $100.00 easier than $50.00 for it before trial. Yours, truly, H. A. MILLER, Grocer. Write us for Full Particulars. The McCaskey Register Co. Alliance, Ohio J. A. Plank, Tradesman Bldg., Grand Rapids, State Agent for Michigan Agencies in all Principal Cities | India and Ceylon Produce the Finest Teas in the World Tetley’s Are World Famed Tetley’s Russian “The de Luxe” is perfection Sa Hs Th ws! SL Mine e Tetley’s Gold Label Fragrant and Delicious Tetley’s Sun Flower, Green Label, Yellow Label and Red Label fill every demand for quality and price. Judson Grocer Co. Distributors Grand Rapids, Mich. CNOA Ta Easier-Kitchen rs NN rd t) perina GOOD GOODS — GOOD PROFITS. ADESMAN FIRE INSURANCE AGENCY THE McBAIN AGENCY Grand Rapids, Mich. The Leading Agency ™eKent County Savings Bank OF GRAND RAPIDS, MICH Has largest amount of deposits of any State or ae Bank in Western Michigan. If you are contemplating a change in your Banking relations, or think of opening a new account, call and see us. IZ Per Cent. Paid on Certificates of Deposit Banking By Mail Resources Exceed 3 Million Doliars Commercial Gredit Co., Lid. Credit Advices and Collections MICHIGAN OFFICES Murray Building, Grand Rapids Majestic Building, Detroit ELLIOT 0. GROSVENOR Late State Food Commissioner Advisory Counsel to manufacturers and jobbers whose interests are affected by the Food Laws of any state. Corres- pondence invited. 2gal [Majestic Building, Detroit. Mich TRACE FREIGHT Easily and Quickly. We can tell you how. BARLOW BROS., Grand Rapids, Mich YOUR DELAYED THIRD RAIL SYSTEM A course in bookkeeping, shorthand typewriting is like the third rail. your speed toward the cure it at the and It inereases goal of success. Se- 75, 83 Lyon St. Grand Rapids, Mich. Fire and Burglar Proof SAFES Tradesman Company Grand Rapids GRAND RAPIDS, WEDNESDAY, APRIL 3, 1907 THE BACTERIOLOGICAL FAD. Now that the preliminary expres- sion on the water supply question has been given by the voters of Grand Rapids, it will be a very good idea for the several recently contending cam- paign committees to join forces and work to make plain for ordinary peo- ple that most recondite of all pres- ent day fads, the germ theory in its claims and denials in regard to the water birth of typhoid fever and other diseases. Let a score of young men enter a medical college with a determination to fit themselves to practice medicine and surgery and, in perfect accord with human nature, there will be those who become enamored of the study of anatomy; others who are fas- cinated by the study of materia med- ica and yet others who lose them- selves in the multitudinous mazes of the general problem of pathology. And so, as they progress and gain in enthusiasm, other subdivisions fol- low, developing medical and surgical! specialists. There is nothing strange about their enthusiasm, and it is per- fectly human that they should be loy- al to this, that or the other theory, whatever it may be, that their most intense study. The peculiar thing is that when they graduate, have subscribed to the hypocratic oath and received their de- grees they go into the ready to Swear by all that is holy that what they know they know be- yond any question and for all time, and among the things they know best are the theories which, not yet dem- onstrated to a finality, have most in- terested them. has won out world It is only a very few years ago, from the historical standpoint, that the average physician and _ surgeon made any great demand on the mi- croscope, and even to-day a_ very arge majority of the physicians and surgeons do not profess to be perts in microscopy. Indeed, it is within the memory of men just out of their teens when one of the _ best known State Health Officers more of a statistician than physician, surgeon, bacteriologist or microscop- ist, and yet his tabulated statements, diagrams, comparative exhibits and conclusions as to causes, prevalence and results of diseases were religious- ly accepted as authentic and reliable by physicians and surgeons in gen- eral. It is doubtless true that Prof. Koch, Dr. Pasteur and other eminent scien- tists have seemingly developed re- liable facts as to the origin, opera- tion and effects of certain of the in- finitesimal parasites known as_ mi- crobes, and it is so imteresting to study and know about micrococci, e€x- was bacilli, spirilla and their many divi- | stons because the student can not help knowing that the laymen will be “in the air’ when he discourses on sta- phylococci, striptococci Such things help greatly in creating an impression as to dom, learning and skill. It matters not that a very, very large proportion of bacteria are essen- tial to all living members of the veg- etable and animal kingdoms, because when your doctor, discussing the wa- ter you drink, tells you that he found colon bacilli therein, his statement is unanswerable. It matters not that millions of people are so. absurdly healthy that they may eat and breathe all sorts of “cocci” without knowing or experiencing the danger they in- Whese facts are nothing, as is the fact that there are thousands of physicians €Occti. wis- CUE. who, as physicians, have been uniformly successful and who do not subscribe to the microbe the- Ory at all. Pure cultures have developed, thou- ands of times, millions upon millions of the microscopic germs which, ac- cording to Size, outline, color and the originators groupings, are 4 yi this, that or the other distributors disease, and the study of toxicology has developed antidotes which wil minimize and sometimes annihilate these poisonous bacilli. With one-twelve-thousandth to one-twenty these dread creatures from inch in length confronting us the microscopists and five-thousandth of an advantage over ordinary mortals in the bacteriologists have an discus- a Ne | } Cam tell us Sion, hey that these things are in our foods, our milk, our water and the atmosphere, and we are believe them implicitly un- til some person equally learned, just bound to as wise and so far as we know just as honest and sincere, comes. along and expresses the opinion that the germ theory is being carried to a ri- diculous extreme. Then we have a right to stop and question. Advocates of the germ the- ory are very like the expert alienist under examination in a court of law. It is the next thing to the impossible to pin them down to an exact, spe- cific point. They think that typhoid fever may come from water carry- ing the germs of that disease; they know that such bacilli exist in wa- ter, milk, meats, vegetables, and so on, and, on the basis of such knowl- edge, are of the opinion that epidem- ‘cs of the disease may come from such sources. On the other hand they are some- times willing to admit things. For example, Wm. C. Woodward, M. D., Health Officer for the District of Co- fumbia, in a discussion before the American Society of Civil Engineers of the new filtration plant (costing millions of dollars) at Washington, said: “If, however, the filtration plant has actually prevented a single case of typhoid fever or of other water- and diplo-| { | j | | Number 1228 borne disease, evidence of it has not been discovered.” In the same discussion George M. Kober, M. D., of the Georgetown University, said: ‘While the bacte- rial efficiency of the Washington plant is all that could be desired, the average number of bacteria in the effluent being only 29 as compared with 4,900 in the raw water, no ap- parent decrease in the number of ty- phoid fever cases has resulted. To the student of epidemiology the sit- uation, on the whole, is extremely 1 perplexing and indi. interesting and cates that there is yet much to be learned regarding the causes ané spread of typhoid fever.” And there you are. The entire the 1 ory of disease germs is indoubtedly interesting to those who are making a study of it and it is equally per plexing to those enthusiasts. They have succeeded in gaining a micro scopic grip upon a microscopic fact and insist that we shall believe them when they declare to us any old con. clusion they may see fit to offer. aca Wiebe oe +uci- Nave ittle meas upon thei: backs to bite ’em \ ] nd £ATIG Great fleas little fleas have lesser fleas, and so ad infinitum. And themselves, in ater fleas to go On; the great fleas Or gt again have greater still, greater still, and so on. f oregoing, two centuries old or J more, furnished the basic suggestion, y of perhaps, for the microbe theo: day and 5 Ot to- contains as much absolute } knowledge on the subject as has been gained since it was written. A while ted a rule that thev would accen: ptedad a rile that they would accept ago some of the railroads as new employes no 1 ] S Old. Men Over 35 yea This policy was heralded : as furnishing proof that this was the | and t who OUNS tans €fa ad not lat none bert od an establis 1ed position at 35 need hope for consideration. The new rule could not be maintained. It has been revoked because it was impossi- ble do the to find men under 35 who could work that was wanted of them. 2 my st Che railroads and other corporations that employ large numbers are glad to get men at any age provided they are Any man who is 45 or un- der will be accepted in new employ- ments, while a man who is experienc- ed is welcomed regardless of the number of a actualy his birthdays unless he is senile. There is really no reason for an arbitrary rule as to the age of men in ordinary employments. No two men are alike in their pow- ers at Some develop man a given period. while others decline. Each should be considered according to his and maintain it for as many years as pos- personal ability encouraged to sible. Correction should not respect what is past so much as what is to come. MICHIGAN TRADESMAN Fine Exhibit With Fleur-de-lis Frieze. To mention the recent Steketee windows, they displayed a deal of taste in the arrangement of the com- partments. The two large ones had the same sort of decoration, also the two small ones were similar. The background of the quartette was a soft buff, harmonizing nicely with the frieze of mammoth—regular Cal- ifornia size—purple fleur-de-lis. In each back corner of the two large sections was a tall square white col- umn; these towered dignifiedly sev- eral feet above the frieze. In the right window were but six pieces of goods, ticketed: Arnold’s Silk Mulls _ 29c Yard The beauty of these windows was that there was just enough to remem- ber easily. In the thicker goods sec- tion there were also only half. a dozen sorts of goods shown; two drapes of gray and one each of white, fawn, green and biscuit color. A few long kid gloves were observed, suitable in tint to go with the dainty suitings; also a couple of handbags, and just one lace fan—the latter more effec- tive as a dressy adjunct than twelve would have been. The sign said: Opening Showing of Dress Goods and Silks At the right of the entrance were pretty embroideries, while at the left were fine pleated-front shirts. These ‘(all-white) were appropriate for Eas- ter wear. The error was not com- mitted, as in the Benjamins window,’ »f showing colored shirts in an Easter display. : High at the top, in these two smaller Steketee sections, in place of the lavender iris frieze, were squares about a yard across, placed diagonally. A wide wreath of purple violets reached part way around these squares, the center of which was of buff, while the wide border was white. These squares formed a change from the “sweet flag” frieze and yet did not clash with it as to the shapes employed. By the way, I never see the name “sweet flag” without my mind re- verting to childhood days when boy and girl cousins of mine and myself used to make pilgrimages to a certain wide field of black earth on’ the out- skirts of the town and dig sweet-flag roots, which in their aromatic bitter- sweet taste remind one of the taste of the yellowish-red berry of the vine of that name. It’s strange how the taste of flowers or a certain whiff of their perfume stirs the tender memory towards the dead. With me the thought of the word “bitter- sweet” is inseparable with the death of a dear relative. I was wandering along the banks of the Kalamazoo River with some friends and my aunt. She asked me if I had ever seen “bit- ter-sweet” growing. I replied in the negative. Plucking a piece off of a very ordinary looking vine growing up a tree by the roadside, she hand- ed me its fruit and suggested, with a funny little smile, that I taste it. “Will it kill me?” I asked. “Oh, no,” she replied, “the juice won’t hurt you.” On this assurance I bit a little off the end of the berry opposite the stem, as she directed, and touched my tongue to the exposed surface. “How deliciously sweet,” I exclaimed, “almost like honey! I never tasted anyghing so nice.” While I was en- joying the strange new taste, I no- tited the smile was broadening on my aunt’s face. Soon a fleeting bit- ter flavor began to manifest itself. And say! that bitter taste on my tongue turned to a positive biting pain that was present for hours after- ward. I would advise you not to satisfy any latent curiosity in regard to the taste of the “bitter-sweet” ber- ry. That same fall my dear aunt sickened and died. * x x The Heystek & Canfield Co. had six seasonable samples of brilliant red wall paper in their west window. Two of them were of the “panel pa- per.” Every one likes red and these two and three toned papers are ex- tremely attractive to those who like to renovate their houses with cheer- ful wall coverings. Never select a dreary wall paper. It has to be seen daily for months and months—there’s no getting away from it a part of every twenty-four hours. The two, three or four toned red carpets to go with the similar wall papers make a pleasing combination. There’s a jconsiderable amount of gloom bound to enshroud this old world of ours anyway—don’t add to it by inflicting on those around you papers, draper- ies and carpets of somber hue, so that your family may not “rise up and call you blessed.” * * x This is a lace season “all right, ali right.” Laces, laces, laces, -laces everywhere: on lingerie, on silk pet- ticoats, on hats, on robes and wraps, many of the last three being com- posed entirely of the cobwebby stuff. {t counts into money when a woman sets out to be a lacey creature. She herself may be lacey, but her hus- band can’t be lazy—she may walk erect. but he has to hump himself! One of the most magnificent lace robes ever brought to Grand Rapids was that displayed on Monroe street over pink silk on a papier mache dress form. It was white net with an elaborate design in dull silver se- quins. A belt of the latter encircled the waist. kok * The Boston Store had a large as- sortment of the new polka dot and “coin” goods in striking color ef- fects. Some of the “coins” were as large as the “cart-wheels” in Mel Trotter’s collection of rare old money. A Seeker After Knowledge. One day the office boy went to the editor of the Soaring Eagle and said: “There is a tramp at the door, and he says he has had nothing to eat for six days.” “Fetch him in,” said the editor. “If we can find out how he does it we can run this paper for another week!” Buying Small Bunches of Timber. Saginaw, April 2—A feature of the lumber industry has been the cutting of numerous small bunches of tim- ber that have remained in farmers’ hands or the property of small invest- ors. The high prices of timber have induced owners to cash their hold- ings, and little mills have been busy wherever little stands of timber have been available. While the cut of each little mill is inconsiderable, their aggregate cut represents a considerable total, and much of the lumber has come to this city, the pine for building operations and the hardwood for manufacture in various forms. 5 L. P. Mason is cutting $15,000 worth of pine, hemlock and mixed hardwood at Bay Port. North of Bay City more than fifty small mills are at work. Hubinger Bros., at Frank- enmuth, wil have 200,000 to 300,000 feet to cut, and Liken & Bach are having several hundred thousand feet cut near Unionville and Sebewaing. Briggs & Cooper, of this city, re- port dry hardwood lumber of all kinds scarcer than ever before, compared with the demands, with not over one- third the stock required to fill the de- mands. All grades are considerably higher than they were five or six months ago. Dry basswood is nearly off the market. The Saginaw Cement Stone Co. is a new industry about to begin opera- tions here that promises to grow in- to one of importance. It is a local project, the company being formed of Saginaw men, Lloyd M. Richardson, Robert K. Richardson and Ard E. Richardson, young men well equipped to place it upon a substantial basis. A site has been purchased on Holland avenue, 275x800 feet, upon which the plant will be located. Work on the buildings will begin at once, the first to be 6oxioo feet for the presses, kilns, etc. -_——__- oc. Will Make Stove Pipes With Joints That Lock. Niles, April 2—The contract be- tween the Business Men’s Association and the Eager Manufacturing Co., of Indiana, to locate its factory in this city has been completed. The deed for the real estate has been de- livered, and all is now ready for the commencement of building operations, which will bé started next week or soon thereafter. The building to be erected will be a one story brick. The output of the Eager Manufacturing Co. will consist of a patented stove pipe with a special device for locking joints together so that they do not have to be pushed one into the other, as in the ordinary pipe. The company also makes a special furnace pipe. Both these articles are claim- ed to possess extraordinary merit in the opinion of men capable of judg- ing of their utility. The company is capitalized at $50,000 under the laws of Indiana, and the stockholders have backed their faith in the enterprise with their money. This will make the third factory to be located on the LaPierre tract in the last four years. The Garden City Fan Co. and the National Wire Cloth Co. are two very prosperous institutions, and if ~ the latest addition to this city’s grow- ing list of industries proves as good as either of these the Business Men’s Association will feel well repaid for efforts in securing it. —__-+. Flint Industries Gradually Expand- ing. Flint, April 2—A frame building, 90 x50 feet and two stories, to be used for wood bending in connection witi the wheel department of the Flint Wagon Works, is in process of con- struction at the plant of that big in- dustrial institution. Its completion will mean an addition of between twenty-five and thirty employes to the working force of the plant, and an important extension of the facili- ties for handling the business in the wheel department. The present ca- pacity of the plant in this department is 225 sets of wheels per day. The Buick Motor Co. has purchas ed fifteen acres of land adjoining Oak Park subdivision on the north. The purchase was made in connection with the addition to the Buick plant, now in course of erection, and also with respect to the prospective location of the plant of the new Janney Motor Co. on a site adjacent to the buildings of the Buick Motor Co. The land adjoins the main line of the Pere Mar- quette and will be used for trackage purposes. ——_2--——__— Toast to Laughter. Here’s to laughter, the sunshine of the soul, the happiness of the heart, the leaven of youth, the privilege of purity, the echo of innocence, the treasure of the humble, the wealth of the poor, the bead of the cup of pleasure; it dispels dejection, banishes blues and manages melancholy; for it’s the foe of woe, the destroyer of depression, the enemy of grief; it is what kings envy the peasant, pluto- crats envy the poor, the guilty envy the innocent; it’s the sheen on the silver of smiles, the ripple on the water’s delight, the glint of the gold of gladness; without it humor would be dumb, wit would wither, dimples would disappear and smiles - would shrivel, for it’s the glow of a clean conscience, the voice of a pure soul, the birth cry of mirth, the swan song of sadness.—Life. >> The Cumulative Restaurant Tip. A young man traveling a long dis- tance had one hour and forty minutes for refreshments and dropped into a near-by restaurant for a meal. When he came to pay the cashier said his bill would be 85 cents. She gave him his change and then said he had had an extra piece of toast, which would be 10 cents extra. He forthwith pro- duced a 50-cent piece and on getting his change started to walk out, when the waiter stoppéd him and said there would be 10 cents more, as he had had a second piece of butter. He gave the waiter a quarter and was starting out again, when the waiter called after him to wait for his change. But he said: “No, keep the change, as I have just stepped on a bean.” a rereeente It will take more than singing “The Sweet By and By” to bring the right now and here. i z } i i ‘ H F ain ™, a ee ee ™, Kec, MICHIGAN TRADESMAN ‘Corl, Knott & Co., Ltd.| Manufacturers of Trimmed Hats 20, 22, 24 and 26 N. Division St. Grand Rapids, Michigan Below are a few cuts taken. from our new Spring Catalogue of some of the leading nutubers in Ready to Wear and Street Hats. If you handle anything in Ladies’ Trimmed Hats you ought by all means to have our Styles represented in your stock, If you have not received our Spring Catalogue send for one. We will appreciate your mail orders and guarantee prompt shipment. 213-T—Misses’ hat of mixed fancy braid; 381-E—-Placque top of pyroxaline braid, X41-X—Hand-made hat of fancy chip quill on front, and band of velvet rib- tucked chiffon facing, rosette of braid braid. Trimmed with velvet and orna- bon. Comes in blue, green, brown, and on brim. All colors. Price dozen. ....$13.50 ments. All colors. Price dozen. ..... $15.00 red mixtures. Price dozen. .......... $ 7.50 X47-A—Medium turban of chip braid with X515-X—-Large draped turban of German 281-R—Misses’ hat of satin braid. Band draped top. Facing of the same braid hair braid. Black only. Price dozen...$15.00 of plaid silk, and rosette and quill on in a different color. Comes in all com- side front. White only, with assorted binations or solid colors. Price dozen. $21.00 trimming, Price dozen. ........... 2. $10.50 338-X—Pyroxaline braid turban. Trimmed 623-G—-Turban with a placque top on wire 624-N—Mushroom shape of fancy chip with knot of the braid, and quills. All frame. Trimmed with knot of silk and braid. Rosette of straw, quilis, and eolors. “Price dozen. 2 205.606 ee, $15.00 quills. All colors. Price dozen...... $16.50 aot of silk on side. All colors. a “ OZGM sce leds ca eae cs eee eek ‘ 360-X—Milan hood. Velvet bow, buckle, X30-Z—Mushroom shape of fancy pyroxa- X52-L—Tam crown mushroom effect, made and quill on side. White only, as- line braid. Tam crown of Jap silk. of Bedford chip; trimmed with rosette sorted trimmings. Price dozen. ..... $15.00 AH colors. Price dozen. 2.2... 260.00: $24.00 and quill, and velvet bow on bandeau. All -colors.. Price dezen.:.........:.-.. $27.00 be ii y E MICHIGAN TRADESMAN DY 2k AROUND THE, STATE Movements of Merchants. Flint—W. C. Wolcott will open a meat market soon. Eaton Rapids—C. L. Belnap_ suc- ceeds the M. L. Clark Clothing Co. Marion—A _ $12,0co0 brick school house will be erected here this sea- son. Detroit—Chas. E. Chambers is suc- ceeded in the drug business by S. E. Morgan. Detroit—A. J. S. Beers & Bro. have opened a ane estab- lishment. Sherman—G. A. Lake & Co. will soon remove their grocery stock to Glengarry. Battle Creek—C. B. Whipple is succeeded in the grocery business by I. A. Corey. West Gilead—Neil Carroll, of Cold- water ,will engage in the grocery business here. St. Louis—Clark & Brooks, bakers, have dissolved partnership, Mr. Clark continuing same. Morley—C. W. Smith has decided to close out his bazaar stock and re- tire from business. Howell—John Cook has purchased the meat market of A. T. Martyn and will take possession April 15. Port Huron—P. C. Mowry has sold his grocery stock to James Hyde, who took possession of same April 1. Grand Ledge—T. B. Robinson has sold his dry goods stock to R. N. Nott & Co., of Kendallville, Indiana. Fenton—A. A. Riker and F. H. Kelley have purchased the drug and grocery stock of T. J. Collins and taken possession. Homer—Fred Webber is succeed- ed in the bakery business by Fred S. Cortright. Mr. Webber will return _ to Plymouth, Ohio. Marion—Orr & Dunham have sold their hardware stock to Morton & Doudan, of Lake City, who have tak- en possession of same. Rives Junction—Thomas and Clar- ence Pulver, -partnership, Thomas Pulver taking on the interest of his partner. Saginaw—Chas. L. Grube and Wm. F. Clark, druggists, have formed a copartnership and will continue busi- ness under the style of Clark & Grube. Sidney—W. J. Pettit has purchased the interest of his partner, David Woods, in the Sidney cheese factory, and is now sole proprietor of that industry. St. Joseph—E. D. Collins, shoe dealer, will soon close out his entire stock and leave St. Joseph and lo- cate in Oklahoma, where he will re- engage in business. Point Mills—Haun & Schulte, of Doilar Bay, have established a branch store here, which will be managed by K. Cameron, for a number of years connected with the Dollar Bay store. Fennville—C. B. Gehlert, proprie- tor of the Benton Fruit Products Co., -@f Benton Harbor, has purchased the grocers, have dissolved; large fruit packing warehouse here and will utilize same as a cider mill. Corunna—Michael Reidy, who has resided here for the past forty years and been engaged in the drug busi- ness nearly all of that time, died in his store on the morning of March 20. Wayland—V. S. Fish & Son and D. A. Stockdale have formed a co- partnership and will establish an im- plement buiness here, which they will conduct in connection with a livery business. Fenton—Dr. A. E. A. Mummery has purchased a half interest in a drug stock at Saline and will move to that place, where he will also practice his profession as an ear and eye specialist. St. Johns—The Lake Creek Timber Co. has been incorporated to deal in timber lands with an authorized cap- ital stock of $50,000, of which amount $25,000 has been subscribed, $200 be- ing paid in in cash and $24,800 in property. Ypsilanti-The Horner Specialty Shoe Co. has filed articles of associa- tion. It is capitalized at $5,000, of which amount $2,000 has been paid in. The stockholders afe Ned R. Horner, Milton E. Horner and Nor- val W. Ayres. Holland — Cornelius DePree has sold his drug stock to R. M. DePree and G. T. Haan, who will continue the business under the style of R. M. DePree & Co. The retiring drug- gist will now devote his entire at- tention to the DePree Chemical Co. South Range—A corporation has been formed to conduct a_ general merchandise business under the style of the South Range Co-operative Co. with an authorized capital stock of $50,000, of which amount $8,920 has been subscribed and $5,300 paid in in cash. Central Lake—George Mathers, of Rochester, N. Y., a brother of John 1. Mathers, came here last week, and bought his borther’s interest in the grocery business of Mathers & Son. The new firm will consist of Melvin and George Mathers, and will be known as Mathers & Mathers. Addison—Kline, Dean & Rogers have merged their general mercan- tile business into a stock company under the style of the Central Supply Co. with an authorized capital stock of $45,000 common and $15,000 pre- ferred, of which amount $51,000 has been subscribed and paid in in prop- erty. Marion—A corporation has been formed under the style of the Marion Hotel Co. for the purpose of secur- ing a site upon which to erect a $10,- ooo or $12,000 hotel. The stockhold- ers have subscribed $6,500, of which/c $1,850 is paid in. The officers of the company are J. F. Piper, President; x. J. Pars, Secretary; E. 7. Hall, Treasurer. Birmingham—C. J. Shain has pur- chased the drug and grocery stock of Whitehead & Mitchell. The old firm had conducted the business for over twenty-five years and will here- after devote their time to banking, real estate, the publication of the Birmingham Eccentric and the man- agement of the Michigan Bell Tele- phone Co. at this point. Eaton Rapids—Spears who recently sold their hardware store to M. P. Bromeling, have pur- chased a stock of hardware at Pot- terville, from M. J. Mulholland, but will not take possession of same for some time. Mr. Scofield will take active management of the new Store, while Mr. Spears will look after the interests of the firm here. Morley—Charles E. Hawley and Elroy Moore, comprising the hard- ware and implement firm of C. E. Hawley & Co., have dissolved part- nershp, the latter retiring from the business. Mr. Moore is now as- sociated with the Michigan Case Goods Co., of Howard City, which demands his entire attention. Mr. Hawley will continue business and will be assisted by his father, H. R. Hawley. Caro—Johnson & Gidley, dealers in shoes, have sold their stock to Cummins Bros., who have taken pos- session. Cummins Bros. conduct a general store and will remove their stock to the double store building re- cently vacated by E. V. Silverthorne. Mr. Johnson will go to California in the fall and Mr. Gidley contemplates locating in New Mexico, although neither gentleman has definite plans as to his business future. Allegan—The Allegan Board of Trade has completed negotiations for the purchase of the James Clock farm of sixty-three acres, located on the Dumont road near the Pere Mar- quette track, at a price of $6,000, and a tract south of the railway, seven- teen acres, for $700: Parts of this land will be offered to new factories, as — but the largest part of it will be platted into city lots, of which there will be about 190. One hundred and eight of these will be offered for sale next week for $150 each and the others will be put on the market later. The factory of the new furni- ture company which will be organ- ized soon will be located on the south end of the site and other good locations will be offered to other fac- tories. & Scofield, Manufacturing Matters. Alpena—J. Levyn, cigar manufac- turer at this market for about thirty- five years, has taken his son, David E. Levyn, into the business as a co- partner. The business will be con- tinued under the style of Levyn & Son. Detroit—The Michigan Crucible Steel Castings Co. has been incor- porated to conduct a manufacturing business with an authorized capital stock of $30,000, of which $15,000 has been subscribed and $3,000 paid in in cash. Lowell—The Lowell Board of Trade has signed a contract with B. W. Doyle, of Elsie, and Henry P. Fitzpatrick, of Carson City, to start and operate a cheese factory here, to be known and _ operated under the name of the M. S. Doyle Cheese Co. Battle Creek2A corporation has been formed under the style of the Detroit Hoist & Machine Co. to con- duct a machine business. The com- pany has an authorized capital stock of $10,000, of which amount $5,000 has been subscribed and $1,000 paid in in cash, Detroit—Frank J. Trippensee has merged his wood novelty business into a stock company under the style of the Trippensee Manufactur- ing Co., with an authorized capital stock of $25,000, of which amount $21,000 has been subscribed and paid in in property. Shepherd—A corporation has been formed under the style of the Burn- ham Cement Tile Machine Co., which will conduct a manufacturing busi- ness. The company has an author- ized capital stock of $3,500, of which amount $2,000 has been subscribed and $1,841 paid in in property. Detroit — The Sherwood Brass Works, which manufactures brass and aluminum goods, has merged its business into a stock company under the same name. The authorized capital stock of the company is $30o,- 000, all of which has been subscribed, $582 being paid in in cash and $29,- 418 in property. Portland—Mrs. Herbert Emery has sold her 530 shares in Ramsey-Alton Manufacturing Co. to W. J. Walton, of Sturgis. Mr. Walton is the manu- facturer of a patent push-button Morris chair, under the name of “Royal.” The same make of chair will be manufactured here under name of. “Monarch.” Saginaw—A new industry, the Saginaw Concrete Stone Co.,_ has been launched in this city. A start will be made on the buildings at once. Hollow blocks, art work in cornices, pillars, steps and supports will be made. This bids fair to be an im- portant addition to the city’s estab- lishments as it will be well financed, the Richardsons, Lloyd M., Robert K. and Ard E. being the men back ot the project. oe. The Tradesman Is Completely Sus- tained. Four or five years ago the Trades- man Company had a controversy with the Superior Manufacturing Ca. of Ann Arbor, over the force and le- gality of an advertising contract. Failing to obtain a satisfactory ad- justment of the matter, the Trades- man Company brought suit against the Superior Manufacturing Co. in the Kent Circuit Court. The case was tried before Judge Wolcott, who freed the contract from the taint of fraud and rendered a verdict for the full amount claimed. The Superior Manufacturng Co. thereupon appeal- ed from this decision to the Michi- gan Supreme Court, which yesterday handed down an opinion, affirming the verdict of the Kent Circuit Court. The Tradesman fought this case through to a finish, not because of the amount of money involved, but to establish the legality and integrity of its contract, and the decision of the court of highest resort is natur- ally a source of much satisfaction to the Tradesman Company, because it rules on a point which has never been passed upon by any other Supreme Court in the United States. 2-2. ——____ He can not be clear eyed who is not clean hearted. Semen cen ae ee a vig en J Se a ee 3 Re ad MICHIGAN TRADESMAN The. Produce Market. Apples—The market is quiet, with a firm tone. Spys, $3.25; Wagners, $3: Baldwins, $3; Greenings, $2.75; Col- orado stock in bushel boxes fetches $2.25 for Jonathans and $2 for Kings. Bagas—$1.35 per bbl. Beets—$1.50 per bbl. Butter—The market has been very firm during the past week, mainly be- cause the make has been light and the supply of storage butter about ex- hausted. The market is likely to re- main in its present firm condition un- til there is an increase in production, which is hardly likely for thirty days at least. The consumptive demand for butter is very good and for some time to come weather conditions will control all grades of print and tub butter. Creamery is held at 30c for No. 1 and 31c for extras. Dairy grades are held at 24c for No. 1 and 16c for packing stock. Renovated is in fair demand at 24@25c. Cabbage—85c per doz. Celery—75c for California. Cocoanuts—$3.50 per bag of 90. Cranberries — Late Howes from Cape Cod are in moderate demand at $9 per bbl. Cucumbers—$1.50 per doz. for hot house. Eggs—The market, although the undertone is still very strong and the price relatively high, has declined % @ic during the week. The receipts have been very heavy and the quali- ty running fancy. The consumptive demand is at present very active and no further decline seems likely, par- ticularly as speculators are already in the market packing eggs for stor- age. Dealers are paying I5c for stock to-day, finding a ready market for their stock on the basis of I6c, Grape Fruit—Florida commands $6 for either 548, 64s or Sos! It is a splendid seller at full prices. Green Peas—$1.50 per bu. Honey—16@17c per tb. for white clover and 12@14c for dark. Lemons—Californias and Messinas are strong at $4.50 per box. Lettuce—ti2c per fb. for hot house. New Beets—soc per doz. New Carrots—soc per doz. Onions—-Local holders are firm at $i per bu. f. o. b. for red and yellow Danvers. Spanish are finding an out- let in a small way at $1.65 per 4o tb. crate. Oranges—Prices range from $3@ 3.25 for large stock to $3.75@4 for the more desirable sizes. Parsley—35c per doz. bunches. Pieplant—17c per fb. for hot house. Potatoes—The week marks a reduc- tion of 5c per bu. on Rose and Bur- banks, sacked, in carlots. The mar- ket is somewhat weaker and there is not very much doing in a large way. Local dealers undertake to obtain 30 @35c in a small way. Country buy- ers are paying 20@25c. Poultry—Local dealers pay 12c for live hens and 15c for dressed; 13c for live chickens and 16c for dressed; I3c for live ducks and 15¢ for dressed; 16c for live turkeys and 17@2oc for dressed. Radishes—Long fetch 30c per doz. bunch. Spinach—$1 per bu. for Illinois. Strawberries—$1.75@2 per crate of 24 pints. Sweet Potatoes—$4 per bbl. for kiln dried Jerseys. Veal—Dealers pay 5@6c for poor and thin; 6@7c for fair to good; 8@ 8%c for good white kidney from 90 tbs. up. Receipts are quite heavy this week. ae Good Report from the M. K. of G. Port Huron, April 2—The Michigan Knights of the Grip are very much alive. Most encouraging reports are coming in from the Vice-Presidents, and the month of March shows an actual increase of forty-five new ac- tive members in the State Association. Post F, of Saginaw, has begun ac- tive work in anticipation of the con- vention to be held there Aug. 23 and 24, which will, without doubt, be well attended, for we all know the Sagi- naw boys are the jolliest and best en- tertainers in the State. Post L, of Lapeer, the latest to be erganized, has added several new members within the past two weeks and is soon to give a big party. Post H, Port Huron, has gained six new members and at the last meeting worked the new _ initiation ceremony on a candidate, who de- clared he received all that was com- ing to him. This enthusiasm is extending over the entire State and indicates that the Michigan traveler realizes and appreciates what the Knights of the Grip has done for the past eighteen years and is now doing for his wel- fare. Strong efforts are being made by the proper committees to induce all hotels to provide individual towels for guests in place of the long roller tow- el which ‘is so often in a filthy and .junsanitary condition. We have put up a good fight for the flat two cents per mile passen- ger rate and have been ably support- ea by our brothers of the U. C. T. Many other matters are being cared for by the different committees, a full report of which will be given at the convention in Saginaw. Let us “keep busy.” We have start- ed the year strong, 117 new members having joined since Jan. 1. Frank N. Mosher. Butter, Eggs, Poultry, Beans and Po- tatoes at Buffalo. Buffalo, April 3—Creamery, fresh, 26@3Ic; dairy, fresh, 20@26c; poor to common, 18@20c; roll, 23@25c. Eggs — Fancy white, 18@u1o0c; choice, 17%c. Live Poultry—Springs, 14@14%%c;, fowls, 14@15c; ducks, 15@16c; old cOx, I0c; geese, 1o@i2c; turkeys, 12 @15c. Dressed Poultry—Iced fowls, 14@ 15'%c; chickens, 14@16c; old cox, toc; turkeys, 15@18c; ducks, . 16@17¢; geese, 10@I2c. Beans — Pea, hand-picked, $1.40; marrow, $2@2.15; mediums, $1.45; red kidney, $2.10@2.25; white kidney, 2.25. Potatoes—White, 40c; mixed and red, 35@38c. Rea & Witzig. The Grocery Market. Tea—All lines are steady and the trade is for actual wants only, there being no disposition and no reason to speculate or even to anticipate wants to any extent. Coffee — Actual Rio and Santos are unchanged. The market waits for news as to whether the new Bra- zilian coffee loan goes through. If it does the present firmness will proba- bly be sustained, but otherwise if it fails. The demand for Brazil cof- fee is moderate. Java and Mocha are steady and active, as are mild grades. Canned Goods—Spot tomatoes are very slow of sale. Spot stocks in first hands are reported to be clean- ing up. Such meager advices as have been received give a very discourag- ing view of the outlook for the Cali- fornia asparagus pack, as a result of the high water in the Sacramento River. Communication with the coast is difficult on account of the disor- ganized condition of the mail and telegraph services, and it may be sev- eral days before definite information is received as to the extent of the damage done by the floods to aspara- gus beds on the islands in the river. The demand for cheap spot corn con- tinues, but buyers and sellers are apart in their views on prices, and comparatively little business is being accomplished. Sellers are making low prices, but still are not able to get quite within the limits of buyers who are looking for large blocks. In other canned vegetables there were no new developments at the close of the week. Offerings were light. A steady demand for small lots of California fruits is being satisfied by jobbers. There is little stock available and prices are a matter of negotiation be- tween buyers and_ sellers. Gallon apples are quiet but strong. There continues a good demand for Sing- apore pineapples, but Baltimore pack- ing is neglected. Offerings of the latter are light and prices are held up to the quotations. The movement in salmon is mainly from jobber to retailer, but is on a rather larger scale than usual at this season, and with stocks in first hands light the tone of the market is firm. Domestic sardines are quiet, but there is very little stock left in packers’ hands. Dried Fruits—Apples are unchang- ed in price and in moderate demand. Currants are unchanged and steady. There is the usual moderate demand. Raisins are strong and scarce. There is no advance for the week, however. Prunes are in good jobbing demand, but dull in first hands. Floods are said to have greatly damaged the growing crop, and later this may have some effect upon the spot market. At the present time, however, prices are unchanged and steady. Peaches are unchanged, scarce and high. There is a demand for anything at a low price, but cheap goods are almost unavailable. Apricots are unchanged. The supply shows no increase and the market is still firm and high. Syrups and Molasses—Compound syrup was in excellent demand until the weather warmed at firm prices. Sugar syrup is in good demand, both for manufacturing and export, al- though not much in a grocery way. Prices are unchanged. Molasses is quiet but firm. Cheese—The market remains un- changed. Stocks of fancy cheese are getting low, and under grades are reported scarce. The market through- out is in a healthy condition and probably no further advance will come. There is a good active con- sumptive demand. Fish—Codfish is quiet, but the tone of the market is strong. Mackerel is moving slowly, but holders look for an early improvement in trade, and as stocks are light prices are firmly maintained. Holland herring are sell- ing to a moderate extent at the pre- vious quotation. Scotch herring are neglected. Domestic herring are firm and in some demand. Provisions—Smoked meats have de- clined %c. Pure lard shared in the decline, but compound remains. un- changed. Since the decline the specu- lative element has taken care of everything as fast as offered and the market shows a strengthening ten- dency. Packers accordingly prophesy that prices have reached bottom, but this depends on whether the demand is sufficient to absorb the goods. Bar- rel pork, dried beef and canned meats are all dull and unchanged. Seo ee The Grain Market. Wheat prices have worked up about Ic per bushel during the past week. The market has been affected more or less by damage reports from the Southwest, but from latest advices the crop as a whole is progressing finely, and with anything like favorable weather from this on we will have a good winter wheat crop coming. The visible supply for the past week shows decreases of 565,000 bush- els of wheat, 680,000 bushels of corn, 126,000 bushels of oats and 102,000 bushels of rye. May wheat is now selling within about 2c per bushel of the price one year ago, while corn is practically at the same figure with July and September. Oats are 4@5c per bushel higher than last year, and May oats are practically 1oc per bush- e! higher. The present visible sup- ply of oats is 9,396,000 bushels, com- pared with 21,332,000 bushels at the same time last year. Cash corn is a little firmer and there has been some’ improvement in the demand ffor ground feeds Greater care than usual must now be exercised in the handling of corn at present, as the weather has been very soft and corn, meal and feed will heat unless handled and kept exposed to the air. Millfeeds continue in good demand with prices unchanged locally, but Western feeds have been advanced from 25@s5oc per ton. L. Fred Peabody. ——2~ A corporation has been formed un- der the style of the Liken, Brown, Phelps Co. to deal in timber and for- est products wth an authorized cap- ital stock of $300,000, of which amount $200,000 has been subscribed and paid in in cash. The principal stockholders in the company are Chas. A. Phelps, of Grand Rapids; C. W. Liken, of Sebewaing, and Guy S. Brown, of Central Lake. sats are ae Sinogeenaraper. foamies ey Segetnceree ee MICHIGAN TRADESMAN HEAVY REDUCTION In the Deposits of the National Banks. The State banks are called on for four statements each year, while the Nationals must respond five times. Last year the States were permitted to skip the March disclosure, and for this reason the data is not at hand for a comparison of the conditions as shown by the statements of March 22, published last week, with those of a year ago. The following com- National cans atid discowits ... 2... ic mrocks: bonds, ete... 52 Due from banks (Cash and cash gtems <........2.. 0. Sirius and prouts §...... 7... 2... Coumnercial deposits ......-........ Certificates Dae to banks - 2. Ge Government deposits ....:.......... Sole Geppete ee: ae $12,007,344 31 ee 14,679,564 45 posits $200,000 more, and total about $100,000 less. In the matter of loans, counting as reserve al] the money due from banks and the cash and cash items, which, of course, is more than the law al- lows, the National banks have 21.75 per cent. of their total deposits, in- cluding the Government deposits, as a margin, as compared with 25 per cent. in September. The States have a little less than 18 per cent., com- pared with a little more than 18 per cent. in September. The banks are Banks. Sept. 4, 1906 Mar. 22, 1907 $12,,732,268 86 ee 720,417 73 985,050 88 ee 2,374,017 71 2,110,149 55 Sie 1,297,032 36 980,902 QI cee oe 1,095,719 75 1,162,159 06 ee eee 8,203,713 22 7,400,379 26 ee 4,129,320 50 3,947,014 56 eS 2,077,160 70 2,464,023 60 et 160,000 00 360,000 00 14,177,970 88 State Banks. Loans and discounts . 2 1....2.2... miocks. houds: rte. 3. Due Wom Banks: 2265 62 ee gen ane cash siems..... 2... .02 2. SiGpIS and pronts _...2..........: (omimercial deposits ................ Certificates and savings ............. Due to banks Oral GEpOSNS 2... oe. ee, Se $ 5,747,424 62 po 10,933,559 98 $ 5,971,543 11 |e ehoee 4,383,279 31 4,438,983 68 wee 1,257,016 44 1,327,727 78 are 713,256 41 701,269 87 is 266,028 42 278,531 80 yo 2,278,441 92 2,122,785 03 ae 8,485,860 57 9,033,576 48 See 162,375 02 178,768 33 11,336,716 59 Combined National and State. ioousis and discounts =... ee 2. merOcKs, BORGS Gfc...... 12.5... Se: ke tom bank .. 42.0. ee. Cash and cash items Surplus and profits ................-. Commercial deposits Certificates and savings ............- Dae to banks .-.. ee eee Government deposits ............... Total deposits parisons are with those of Sept. 4, 1906, approximately six months ago: The striking features in the com- parisons are the heavy reduction in deposits.in the National banks, the substantial increase in the State Bank’s deposit and the closeness of all the banks to their reserve. In round figures the Nationals have lost $800,000 in commercial deposits and $180,000 in certificates, and against this gained $380,000 due to banks and $200,000 Government deposits, a net reduction of about 500,000. This re- duction is easily accounted for in the withdrawal of the State primary school money. The total] deposits now are about $20,000 greater than on Nov. 12 and about $4,000 less than on Jan. 26. The State banks show a reduction of $150,000 in commercial deposits, which is attributable also to the calling in of the State money and a gain of $550,000 in savings and cer- tificates. A further explanation of the apparent loss and gain will be found in the shift of the county money from the Grand Rapids Nation- al to the State Bank. The amount in- volved was not great, but it helps make the difference. In the grand totals the commercial deposits are about $960,000 less, the savings and certificates $365,000 more, due to es $18,654,768 93 ee 10,482,155 14 ee 12,615,181 07 seo 25,613,124 43 banks $400,000 more, Government de- $18,703,811 97 5,424,034 56 3,437,877 33 1,682,172 78 1,785,949 75 9,523,164 29 12,,981,491 04 2,642,791 93 360,000 00 25,514,687 47 5,109,607 04 3,631,934 15 2,010,288 77 1,668,107 16 2,239,530 72 160,000 00 loaned up considerably closer than is usual, and the effect of this is seen in the material stiffening of interest rates. The Old National and National City each have $100,000 Government de- posits, the Grand Rapids National $50,000 and the Fourth $110,000. ——_22>——____ High Finance in the Pulpit. A negro preacher, whose supply of hominy and bacon was running low, decided to take radical steps to im- press upon his flock the necessity for contributing liberally to the church exchequer. Accordingly, at the close of the sermon he made an impressive pause, and then proceeded as follows: “T hab’ found it necessary, on ac- count ob de astringency ob de hard times an’ de gineral deficiency ob de circulatin? mejum in connection wid dis chu’ch, t’ interduce ma new otter- matic c’lection box. It is so arranged dat a half dollah or quartah falls on a red plush cushion widout noise; a nickel will ring a small bell distinct- ually heard by de congregation, an’ a suspendah-button, ma_ fellow- mawtels, will fiah off a pistol; so you will gov’n yo’selves accordingly. Let de c’lection now p’oceed, w’ile I takes off ma hat an’ gibs out a hymn.” ——_22..___- The best way to convict sinners is to make saintliness concrete. FIGHTING THE PEST. Commission Man’s War on San Jose Scale. Written for the Tradesman. The clothier found the commission man sitting with his feet at the top of his desk, going through a stack of farm papers. the gentle “How's spring?” he asked. Benjamin, the commission chant, looked up wit ha grin. “Fine,” he said. He went back to his papers, and the clothier took a chair and lighted a ci- gar. “Anything ripe out your way yet?” he asked. “Sure! This here little thing they call the tree scale has been ready for harvest for some weeks.” “Oh, you have the San Jose scale out your way, eh? Are you bringing any of them into the amrket?” “Of course,’ replied Benjamin. “I’m packing ’em in little berry box- es and bringing ’em in to city cus- tomers.” meér- “Keeping you pretty busy, are they?” “I’m trying to make a deal with a cannery to take the lot.” “Wish you luck.” “its about all [ can -raise,”’ said Benjamin. “I’m having a merry time with ’em, you may bet a barrel of money on that.” “Hard proposition?” “Oh, I don’t know. It seems easy enough. Look here! You know what a cute little place I’ve got out there -—acre of orchard and an acre of weeds?” “T’ve heard you describe it often enough to know all about it,” said the clothier. “Do you like it as well as ever?” “Yes, I’ve got a dandy little place out there. When the toil of the day is over I can lie under my own wild cucumber vine and in the shade of the old apple tree and hear the birds sing, and see the fluffy clouds drift over the blue dome, and listen to the buzzing of the little bees, and—” “I’ve got all that in a book at home,” said the clothier. “What about the scale?” “Why, it’s easy enough to get rid of the scale. Say, do you know how much lime to put in the blooming soup they serve to the scale for break- fast? T had it all down on a piece of paper, and I’ve lost it somewhere.” “Serve ’em lime for breakfast, eh? Ever try toasted corn flakes?” “Oh, lime and sulphur is all right. The merry little bugs and creeping things seem to like it. Have you ever had any experience in makinz an appetizing dish of lime and sul- phur?” “Can’t say that I have, bit my guess would be to grind ’em up in a cider mill.” “You don’t seem to grasp the situa- tion. They boil ’em. Easy enough when you know how. You put so much lime and so much sulphur into so much water and put ’em into a big kettle out in the back yard. Then you build a fire under the kettle and let ’em cook just so long. When they’re done you take ’em out and put ’em in a barrel with a force pump annex. Then you tie an old plug of a horse to a stone-boat and put the barrel and the force pump on the boat and enter the orchard. Oh, yes, it’s easy enough when you know how to do it: “What is the force pump for? Do you have to pry open the jaws of the scale folks and insert the breakfast food with this force pump? What do you give ’em the sulphur for, any- way? I used to take it in New Or- leans molasses, and I can’t Say that I’m stuck on it. By the way, what sort of a menagerie bird is the scale?” “Here you’ve grown to man’s size and don’t know the scale,” said the commission man, in a tone of dis- gust. “You bet I know the scale When you come to a pet tree that you’ve been heaping your affections on for ten years—a tree that you've been watching like a baby for the best part of your life—when you come to this tree and run the flat of your thumb down it and find it greasy, that is the scale. That’s all I know about it. Oh, about the sulphur. I guess they give it as a sort of tonic. Let’s see. Where was I when you asked that fool question?” “Out in the orchard with your bar- rel of breakfast food.” “Yes, yes. Well, when you get out into the orchard with your stone- boat, and your barrel, and your force ‘;pump, and your lime, and your sul- phur, you assemble yourself at the handle of the pump and call your wife to come out and edit the hose.” “You didn’t say anything about a hose.” “Well, you’ve got to have a hose— san iron hose. This breakfast food would eat up a rubber hose. It ate a new copper kettle for a friend of mine last week. That is, he thinks it was the lime and sulphur, but he’s not quite sure it wasn’t the scale. The scale will eat anything, from a bar of lead to a picnic cake. He is the star boarder of the orchard, and when he gets done feeding you haven’t any more trees than a rabbit. What was I going to tell you about?” “About inserting this concoction into the diaphragh of the scale. Say, are you ever troubled with a light feeling in the head? “I remember now. Then your wif- comes out with a sunbonnet tied down over her ears. I don’t know what she ties a sunbcennet down over her ears for, so you needn’t ask. Then you swing to the pump and conceal your- self behind the nearest tree.” “Do the scale people fight back when you serve this stuff on ’em? | should think it would be a dangerous position for a lady, with a great strong man hiding behind a. tree. Don’t you ever muzzle ’em?” “Then the wife elevates the hose, and a yellow stream springs from the nozzle and soars up to the blue sky. If there were ever any scale in the atmosphere around my place they’ve been eradicated. When the barrel is about empty she gets the range and lands a few drops on the tree nearest to the scene of conflict and the re- mainder on the bosom of your shirt.” / | ; } 4 Re ee j | ORE ee MICHIGAN TRADESMAN 7 “Don’t the scale hear you coming and run away and hide?” “The scale is too busy multiplying. You put one lone bachelor scale on a tree at night, and in the dewy morn- ing you will find a colony an inch thick. He’s an industrious little beast. I don’t know whether it’s the St. Joe scale or the San Hosay scale, but whatever it is he’s next to his ap- petite, all righty. He grows and wax- es fat in the shade of the old apple tree, or any other old tree. Still, it seems easy enough to get rid of him when you know how. Only I don’t know any one that knows how. Let me think a minute. Where was I?” “Behind a tree in the orchard. Sure you don’t feel one of those sinking spells coming on? If anything got on- to my nerves like that I’d cut it out mighty quick.” “Oh, yes. And you steer the old plug of a horse about the orchard in the glad, sweet springtime, and you work the handle of the pump and your wife does the rest, until your trees look like a legislative report on account of their general whitewashv complexion. That is about all.” “But you don’t seem to be getting anywhere. What does this system do to the scale? You haven’t told your story yet.” “Say, if you should happen to meet Charles W. Garfield, or Robert Graham, or Geo. W. Thompson, will you steer ’em against me if they tell you that they know what this sul- phur and lime and water does to the scale? You see, I’m a little new to the business, and I don’t know as I’ve got the thing sized up right.” “You've been out with a force pump, haven’t you?” “Oh, yes, I’ve been out with a sprayer. I’ve spent twenty dollars for lime and sulphur and ruined fifty dollars’ owrth of clothes... I haven’t got a hat or a shirt I’d wear to a dog fight, and yet when I started down town this morning I thought T heard this St. Joe or San Hosay scale asking for more dope. I do wish I could remember how much lime you put in a barrel of water and how much sulphur.” “T think you'd better go home and play you are the department of ag- riculture,” said the clothier. “Why don’t you quit it?” “Oh, you don’t have to spray your- self if you dislike the work. You can hire a man and a horse for eight dol- lars a day to insert this tonic under the fins of these beasts from the far- off Pacific. That is, you can hire a man for eight dollars a day after he gets done with the orchard he’s work-: ing on, and finishes two acres’ of peaches over on the hill, and four acres of pears down in the valley. Of course the buds will be out by that time, and the stuff will kill the fruit, but he won’t charge extra for that. Yes, it’s easy when you know how.” The clothier sat back and laughed until the tears ran down his face: The depression of the commission man was not assumed now. “And then?” asked the “does that settle the scale?” “Say,” said the other, “I’ve got a nice little place out there, and if you should happen to hear of any one—. But there won’t any man buy with all clothier, that scale on. Yet, it’s easy to kill *em when you know how. But, you see, no one knows how. You needn’i be in such a hurry, old man. Well, ta-ta!” Alfred B. Tozer. Se Branch, Overall Factory at Port Huron. Port Huron, April 2—Negotiations have been practically closed whereby this city will obtain a branch plant of the Headlight Overall Co., of De- troit. David S. Carter, Secretary and Treasurer of the company, came to this city last week and talked over the proposition with President Schoolcraft, of the Chamber of Com- merce. Mr. Carter was favorably im- pressed with the city and several sites were visited. He will return later to complete plans for the new plant. The new factory will cover a floor space of 5,000 feet and will emplov 1oo girls at the start. All that is ask- ed by the overall company is a suit- able building in which to commence operations until such time as a fac- tory building can be erected. John A. Hackett, formerly a Port Huron resident, who has lived in Pittsburg, Pa., for the past few years, has returned to this city and secured a patent on an attachment for a trunk. The device transforms any trunk so that the top can be packed at the same time as the bottom, making any part of it accessible at a minute’s notice. Although but a few weeks old two North End industries which are rapid- ly forging to the front are the J. L. Fead Knitting Mills and the Huron Folding Bed plant. The large brick building in which the Fead Knitting Mills will turn out enough socks and mittens in one week to clothe the inhabitants of a small city for a year has been completed and the machinery will be installed in a few days so that the plan will soon be in operation. The building is two stories high and covers a floor space o fseveral hundred feet. The increase in business which is expected will see two big additions built to the present structures. A knitting department will be construct- ed at the northwest end of the build- ing and will cover a floor space 100x 40 feet. A large store and stock room will also be erected in connection with the plant. , The daily output of the factory when it reaches its highest running capacity will be 1,000 pounds of yarn. The majority of the goods made by the Fead Mills is shipped to the Ca- nadian Northwest and the Southern States. It will probably be a month or more before the Huron Bed Co.’s plant will be operating in full swing, but the company so far has made_ rapid strides and by another week a large aumber of men will be employed. By the middle of April employment will be given to seventy-five or I00 men. The many industries in this city are preparing for a lively season in which more men than ever will be employed. This, with the addition of the new factories, will give the city one of the lergest dinner pail brigades which it has ever welcomed. 4 Alma Secures Industry from Texas. Alma, April 2—The Little Giant Hay Press Co., which was formed by a combination of local and foreign capital, has completed arrangements for a site, and building operations will begin in a short time. This company was formerly located at Dallas, Tex- as. Local capital became interested for the purpose of locating the plant for building the machines at this place. In addition to manufacturing hay presses the company will also manufacture a press for the purpose of baling waste paper. Another industry that this place has secured is the Brock Heater Co. It will build a plant here during the summer for the purpose of manufac- turing a heating drum, the patent of A. W. Brock. A site for this plant has also been obtained. The Alma Board of Trade is hus- tling after more manufacturing indus- tries for this city and the prospects look good for securing one or two of them in a very short time. so? Would Banish Roller Towels. Madison, Wis., April 2—The Trav- eling Men’s Protective Association of America, when it holds its State con- vention here April 10 to 20, will be- gin a war for individual towels. A res- olution will be introduced advocating individual towels as soon as the con- vention is organized, and will be adopted without debate. Therefore. woe betide the landlord who fails to take heed. His hotel will be made a by-word among commercial travelers. The ordinary drummer objects to twenty or thirty yards of cotton goods with ends joined and swung up on a roller in the washroom of the average country hotel. —_—_e..—____ Great bodies move slowly. The truth never travels as fast as a lie. SPRING HAS COME All the year round to those who use WOLVERINE FURNACES THESE FURNACES burn any kind of fuel, do not heat the cellar, are easy to feed and manage, are durable and economical. They are sold direct to the user, saving all jobber’s profit, and are installed by our own mechanies under a written guarantee to give per- fect satisfaction. THE WOLVER- INE is the best furnace because it has the most radiating or heat- ing surface. It has the most heating surface because it is tu- bularin constru- tion. Our large illustrated catalog explains the construction fully. It also contains | cuts, descriptions and lots of valuable information about heating and venti- lating. A postal ecard will fetch it. Just ask for Catalog No. 12. Address: Marshall Furnace Co. 200 Exchange St. Charge goods, when purchased, directly on file, thet. your customer’s bill is always ready for him, and can be found quickly, on account of the special in- dex. This saves you looking Over. several leaves of a day book if not posted, when a customer comes in to pay an account and you are busy waiting on a prospective buyer. Write for quotations. TRADESMAN COMPANY, Grand Rapids A quick and easy method of keeping your accounts Especially handy for keep- ing account of goods let out on approval, and for petty accounts with which one does not like to encumber the regular ledger. By using this file or ledger for charg- ing accounts, it will save one-half the time and cost of keeping a setof books. i { i i | i | i j { i MICHIGAN TRADESMAN DEVOTED TO THE BEST INTERESTS - OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY Grand Rapids, Mich. Subscription Price Two dollars per year, payable in ad- vance. No subscription accepted unless ac- companied by a signed order and the price of the first year’s subscription. Without specific instructions to the con- trary all subscriptions are continued in- definitely. Orders to discontinue must be accompanied by payment to date. Sample copies, 5 cents each. Extra copies of current issues, 5 cents; of issues a month or more old, 10 cents: of issues a year or more old, $1. Entered at the Grand Rapids Postoffice. E. A. STOWE, Editor. Wednesday, April 3, 1907 BEGUN 100 YEARS AGO. Those citizens of Grand Rapids who, believing that we will have 150,- 000 population within a few years, are interested in the taking of steps to- ward the development of a plan for. the beautification of our home town will find food for thought in the fol- lowing: One hundred years ago to-day (April 3, 1807) Gouverneur. Morris, John Rutherford and Simeon DeWitt were constituted a Board of Com- missioners to lay out a plan for num- bered streets in New York City. The work of this Board did not concern that portion of the American metrop- olis below what is now Houston street, but north of that thoroughfare and as far as 155th street, at that time chiefly given over to farms, the ter- ritery was to be platted into streets traversing the island and avenues ex- tending to the north. At that time Broadway existed only to Tenth street, the further ex- tension north being called Blooming- dale road. The Bowery road and Union place ran parallel part of the way to Broadway. Granmercy Park, Madison Square, Central Park and all the present day geography of the city were to be arranged and provided for. Of course, the Commissioners did not and could not comprehend the possi- bility that the time would ever come when there would be a demand for streets above 155th street. When they began laying out the street plan through the outskirts and into the farming district they were forced to pay no regard whatever to houses, barns and other improvements then existing in the territory indicated. That the gentlemen shouldered the responsibility and performed their duty well is shown by the heart of New York City in its present tremen- dous activity. Bearing in mind that Bloomingdale road (now Upper Broadway) was already a legally cre- ated and most important highway, the plan developed is very much to the credit of the Commissioners. Central Park was not a part of this plan. Riv- erside Park and the Speedway were not even dreamed of. going away north across the rocky ‘barrens of the island toward Har- lem and the Bronx River, to prepare for elevated railways, pavements, parks, subways, sewers and all the The idea of; appurtenances of a city, would have been considered a very frenzy of im- agination. Great hotels, beautiful theaters, magnificent business structures, apart- ment houses and palaces of the mul- ti-millionaires abound in that former dreary waste. When we consider these facts it seems extremely strange that the block system, so-called, of numbering houses in all the territory north of Fourteenth street is a re- cent suggestion not yet -carried out nor even acted upon in a practical way. Grand Rapids has a Board of Trade which has a Municipal Affairs Com- mittee, which has had the block sys- tem under consideration for a year. In this regard we are ahead of New York, but until our municipality cre- ates a Commission to take up the matter of developing and reporting upon a plan for the beautification of our city we will not be doing what should have been done years ago. No city in the country has more abun- /dant natural advantages to be incor- porated in such a plan, and unless a beginning is made soon many of those advantages will be lost to such a plan except at a cost that will be prohibitive. The Tradesman begins to think that lawyers ought to be disqualified from service in the Legislature in view of the action of a certain sena- tor from Western Michigan in con- nection with the 2 cent passenger fare bill advocated by Governor War- ner. It is considered perfectly legit- imate for a lawyer to accept a re- tainer from a railway company while he is a member of the Legislature, although it is tacitly understood by the parties to the arrangement that no legal service will be rendered by the attorney to his client. If a busi- ness man or a farmer were to accept money under such circumstances it would be called bribery, but in the case of a lawyer it is denominated a retainer. Of course the difference be- tween a retainer and a bribe is nil. They are both paid for the same pur- pose and invariably produce the same result. There are high-minded law- yers in the Legislature who will not be tampered with in this manner, but there is a certain portion of second- rate lawyers in every session who are “on the make,” so to speak, or, as one of them expressed it the oth- er day, “out for the stuff.” The latest cure for dyspepsia is the Nebuchadnezzar treatment. Nebu- chadnezzar, you will remember, was a naughty king who was condemned to go on all fours and eat grass. You do not have to eat grass, but if you have an attack of indigestion just get down on all fours and make a noise like a monkey. Your own room is recommended as the proper place for this dignified performance. You must not judge the world by the fact that you can see little good out of red eyes. Eee Many men would be righteous if they could be sure of the revenue. An ounce of wit is worth a pound of wisdom. AN AUTOMOBILIST’S DREAM. Anticipating the day, now not far distant, when automobiles will be at- tached to every household, and when they will be so numerous as to crowd the common highways, and no bursts of speed will be possible, a gigantic project has been conceived by one George Price, of Lyons, N. Y. He proposes the construction of an ele- vated roadway from New York te Buffalo as a starter. Eventually, of course, it would be extended across the continent to San Francisco. The elevated roadway will be built within walls of concrete, 30 feet high and I00 feet wide. Throughout the whole course arches will be built over pub- lic roadways and to suit the conve- nience of farmers over whose lands the automobile roadway passes. Many arches will also be built to serve as barns and storehouses, and also for offices for the company operating the business. Within the body of the structure conduits for every conceiv- able purpose will be laid, the largest to be a huge water main, capable of giving an inexhaustible supply of pure water to every town and ham- let along the route. There will be conduits for telegraph and telephone wires, gas and electricity, so that every town within a radius of several miles may enjoy the luxury of mod- ern conveniences at a minimum cost. The road would be lighted by elec- tricity so that travel by night would be as pleasant as by day. This is only a bare outline of this stupendous project which, with all its details complete, would deserve to renk among the wonders of the world. The name of the man who conceived it should be recalled at this point. Price is his name. Manifestly noth- ing will be accomplished without the Price. Having the Price the rest is easy. The automobilists have only to give the word, and the great auto- mobile way will rise like magic and like a Chinese wall across New York State. It may be that the promoter will need some assistance in keeping his cylinders cool while he is employ- ing the vast amount of hot air neces- sary in organizing the company and in obtaining rights of way. Help may be expected from those who think automobiles have no busi- ness in the present highways. Every- body in fact would like to see the thing accomplished. Mr. Price has 2 clear field. The money market is a rifle tight at present, but all automo- bilists are supposed to be rich and they would feel obliged to live up to their reputations when confronted with an opportunity like this to show what they as a class can do. So all may expect: to see this automobile way materialize, unless Promoter Price is put off before he gets to Buf- falo. A GREAT DOUBLE VICTORY. A new era is announced for Grand Rapids. For thirty-four years our city has been dallying with. make- shift resorts for a city water supply, and sufficient amateur erudition in the direction of hydraulic engineering has been exploited to create a complete mechanical, chemical, bacteriological and sanitary engineering library. In- cidentally, there has been collected an annex of no mean proportions on political economy, individual chican- ery and the general subjects of pe- nuriousness and back number notions The citizens have become nauseated and tired of the subject and, a ma- jority having broad ideas and deem- ing themselves-competent to judge for themselves, and also having repeated- ly voted down the filtration-river wa- ter — surface-water — delusions, they seized the opportunity to declare themselves in favor of the economical, the practical, the adequate and the satisfying source of a city water sup- ply. This declaration has a character by no means uncertain. It means that filtration is a dead issue. This result is due, very largely, to the fact that Grand Rapids is a city of about 120,000 inhabitants; that it has outgrown the timidity and nar- row horizon of forty years ago; that it has no fear of the future and so stands ready’ to declare, now and without hesitation, a verdict for the uttering of which the residents of Grand Rapids twenty-five years hence and later will commend them and thank them. Having absolute faith in their city and the welfare of their neighbors at heart, and having the courage of their convictions, the peo- ple were pleased with the earnestness, the clear headed system and the vig- or of the campaign conducted by Robert W. Irwin’s Committee of Cit- izens, who advocated and worked for the expression favoring Lake Michi- gan as the source of supply. With approximately 8,000 votes cast in the city the bonds to provide protection against further floods were authorized by a majority of 2,600 votes. And this was a vote involving the expenditure of a million dollars There are citizens who, unfortunately, have palpitation of the heart when they hear mentioned any amount of money above a thousand dollars, and the wonder is that the consideratiou of a million dollar proposition has not suffocated them. This bond issue of a million dollars will not only pro- tect the wages, the peace and the comfort of thousands of families, but it will increase the taxable values of certain properties greatly, it will save hundreds of thousands of dollars to manufacturers and to the municipali- ty and it will prove, as an advertise- ment, as a public declaration of the high grade of our citizenship, of in- estimable value. The thousands who visit our semi-annual furniture fairs and who have criticised the city in the past have already begun sending in by letter and by wire- their ap- proval and congratulations over the flood bond victory. The world now knows that Grand Rapids is on the map and not afraid of itself. An Englishman has discovered a way to ripen bananas. The bunches are hung in an air-tight glass case, in which are a number of electric lights. The artificial light and heat hasten the ripening process in propor- tion to the number of lights turned on. Records have been made which en- able the operators to make delivery of any quantities at any agreed date. hs. nsmesnsinsilbieoalnast enrteesinasadasentietsiesean a sich : 4 i } | aomcanmennanecnentsatl AS spite hee a er Se ee i ee ee eile cnaeens cece ee MICHIGAN TRADESMAN 9 RAILWAY TACTICS. Young Legislator Who Nearly Mort- gaged His Soul. Three thousand dollars is not a great deal of money, as reckoned in the figures of the Street in our times, when the man that is not worth his million is scarcely fit to live; and yet, if there was anything in the world that Sam Markham wanted and want- ed bad it was just three thousand dollars. That would be enough: He knew if he had that sum he would be perfectly happy. He would not care whether he ever had any more or not. He would be willing to work for years if need be without getting ahead a single dollar. “T do want to clear up the mort- gage, Molly,’ he said when his wife asked him why he was so anxious to get that particular amount of money. That was the first time Molly had ever heard that there was a claim against the little home. He had never said a word about it before. But why should he? She was such a dear little womai Business was a mystery to her; why should her head be both- ered with it? 3ut that only showed how little Sam knew about it. No sooner had he mentioned the thing than she made him sit down and tell her all about it. And the look on her face made Sam want to clear the debt more than ever. They had not been mar- ried very long. Sam’s love for Mol- ly was the purest a man ever had for a woman. A dear, good fellow, but not very practical; so you ‘would say of him. Molly was so sweet, so gen- tle and so ignorant of everything that pertained to the bread and butter side of life, that it did not seem to her simple-minded husband that it would be at all right or proper for him to distress her with affairs like a mort- gage on the home. SoS when the time came to be mar. ried and settle down Sam took his pretty. wife and went out to the new home without a word to show that it was not really their home. Now that she had learned that it was not cleat it hurt her a little to think that Sam had not been just as open and above- board as she thought he ought to have been. - : But she knew. Sam had not intend- ed to deceive her. It was just be- cause he wanted to save her from the trouble of worrying about the debt. And when he had told her how it was she simply kissed him and _ said sweetly: “Oh, well, Sam, that will come all right. We will save it out of your salary in a little while. Just be true!” Still, saving much on a salary of $75 a month is not such an easy mat- ter as it might be. It caused Sam some little trouble to make ends meet and keep up the interest, saying noth- ing about making payments on the principal. Somehow things’ kept coming. Coal bills made quite a hole in his purse. The house had to be shingled and painted. There were some of the rooms that needed new paper. And then Sam put ten dol- lars a week into the hands of Molly for the running expenses of the house. Altogether it kept him pretty busy to steer his little craft through the breakers from month to month. And that was why Sam felt in- clined to be serious when the fellows first proposed that he should go to the Legislature. He was no _ politi- cian. There were no webs between his toes to fit him for such sailing as that. He had never taken any part even in the caucuses held in his ward. If the proposition had been made to him to take a trip to the moon it would not: have come with greater surprise to him than it did when Major Barton, the wheelhorse of the Republican party in town, came to him and told him that the organiza- tion would feel proud to be repre- sented at the State Legislature by a man like him. Sam did not stop to think then what the organization might be. To his guileless mind it meant. nothing in the world. The one great fact was that he should have been select- ed for this honor. And, then, there was the salary. Twelve hundred dol- lars for two or three months’ work, and home every friday night if he saw fit to come, and of course home would be the place he would start for the moment duty let go its hold on him. “Tt might be a help to you to go for a year or two.” Help? Sam thought likely it would Why, he could save every dollar of his salary; he felt sure of that. And every cent of it should be turned to- ward paying off the mortgage. Ii would not take long to clear up the debt. And, then, the honor of it, too. His head was dizzy for a moment, but he-must keep a steady hand now or this bird would slip out of his hand. It would not do to be too anx- ious. So he promised to think © it over. “Better not take too Jong thinking it over, Sam. Always a big push for these places, and if you get it at all you must do it when the time comes. Be ready when the cat jumps.” That seemed to Sam sensihle advice and it did not take many days for him to make up his mind. “Tf you think I’m the man for the place [ll take it and do the best J can,” was his answer when the Major came next day. “The man! Now, Sam, just get that idea out of your mind. The organ- ization will consider itself honored if you accept. That’s where the honor comes. So don’t give yourself any further trouble about it. Just con- sider the thing settled. Go right on about your business. We will at- tend to all the details.” So the campaign went on to the finish and Sam simply did as he was told. It seemed like a dream when the day after election he saw his name in the papers as the Hon. Samuel Markham , __ Representative from Windham county. And Sam kept on dreaming for some time.. Somehow he did not seem to be able to save as much out of his sal- ary as he had expected. In the first place the County Committee assessed him $300 as his share toward the fall campaign. That made the $1,200 he would get from the State look small. Only $000 left. And how the ex- penses did roll up! Made him weak and sick to think about it. But there would be the honor left, anyway. That ‘was worth something. Along about that time Major Bar- ton came up to the capitol. He brought a bill with him and said they had chosen Sam to introduce it. That was another mark of confi- dence on the part of the organiza- tion the Major said when he placed the papers in the hands of the young assemblyman. “We could get a dozen men to do it for us; plenty of ’em~ standing with their mouths wide open waiting for the chance; but we feel it will give it a prestige to have you intro- duce it. You stand first rate with the House, and there will be no trouble at all to get all the support you need. The organization is back of the bill. We will stand by you.” Introduce it? Of course Sam would introduce it and be glad to. So far no measure of any kind bearing his name had found its way into the big box at the right of the Speaker’s desk. He told the Major that he would put it in the next day. “Don't forget to do it Sam,” was the Major’s parting injunction. “We want to get the bill pushed through just as quick as you can. So you want to get right at it.’ Something about the words, ‘and more about the tone, struck Sam as being a little dictatorial. But that was only the Major’s way. Brusque and offhand, it was his disposition to keep things moving when he_ took hold of them. Without giving the measure more than a passing glance and not know- ing anything further about its pur- port than that it gave an up-State company power to acquire right of way and build a railway through the streets of a certain thriving town, Sam let the bill go in. Quickly it went to a second reading and in a remarkably short space of time Sam found it on the calendar for a third reading and ready for final passage. Then trouble began. “Do you know what that bill oi yours does?” the Representative from the district affected by the measure demanded of Sam, hurrying around to the young man’s seat just before the session opened. “I can not believe that you would ever have introduced it if you did! Sit down here and let me tell you about it.” And in an excited way the member went on to explain to Sam that by the provisions of the bill the people would be fairly robbed of a most val- uable franchise. . “You would not like that to be done to. your town, would ou? It’s 4 shameful thing!” Of course Sam would not know- ingly do anything that would harm the people of any city. “Then stop this thing right where it is! You can do it! Or if you are fixed so that you do not care to do it, let me do it for you. I will ask. that the bill be sent back to the com- mittee that has it in hand for a hear- ing. There never has been a chance given our people to be heard on it. Surely you must see that we are not asking too much. This is too se- rious a matter to be driven through in any such way.” Sam hesitated. He saw the justice of the request. But what about the effect of such a de- lay? What would the Major say? It was too late to discuss that side of the proposition, however, for they would be face to face with the bill in less than an hour and the Major was probably a hundred miles away. When the bill came up the home member asked as a right due the town he represented that there should be a hearing on the bill, and moved that it be re-committed to the Com- mittee for that purpose. A sharp bat- tle followed. It was evident that the House knew more about that par- ticular bill than Sam had ever dream- ed. The motion to re-commit stirred up a hornet’s nest and all the hornets seemed to be right at home, ready for business. In the end the motion made by the home member prevailed by a small majority. Sam himself voted in the affirmative. How could he have done otherwise and been a fair, square man? If the had not done so, and let it be known to a few men who believed in his hon- esty, probably the bill would never have been sent back. Wonderful how quickly a man can travel a hundred miles when his in- concerned! Sam _ could scarcely believe’ it when the Major fappeared before him that day. It did not come to him at all that per- haps some of the lobby rooms of the terestsS are capitol were a better. place fron, which to watch the progress of an im- portant measure in a time like that than a city two hours away. big business for the future. sold sells many others. Write today. WHERE THE WIND, WATER | AND WEATHER GET IN THEIR WORK The roof is the first place the elements attack a building—sun, rain and wind bring rust, rot and decay to wood and metal roofs. H. M. R. Roofing—the Granite Coated Kind—resists all these destroying agents. The dealer who sells it is building up a Proof and prices will get you in line. H. M. REYNOLDS ROOFING CO., Grand Rapids, Mich, “A®« at nn he ns tin eee i piney Mee BENC SAA ANN ten eciainnse etter Every roll 10 MICHIGAN TRADESMAN “Sorry about that matter this morning!” The Major had himself well ! in hand. He never got rattled when it was a time to keep cool. “You would not have had me do anything different, would you? If it had been our town we would want to know just what there was about it, wouldn’t we?” There was something about the vim that Sam put into his question that the Major did not like. He simply answered: “Of course not, only-—” “I knew it. You never have asked me to do a mean or _ underhanded thing yet, that I know of. I hope you never will!” “Certainly not! Certainly not!” the Major hastened to say. He nettled about in his chair ,jthough, and show- ed some signs of perturbation. “It will come out all right, of course. We shall go before the Committee and show that the bill is in the interests of the people. It must be. The or- ganization is behind it. It’s got to go through!” The decision in the old man’s voice left no room for doubt in the mind of Sam that he meant war if the _ knife had to be buried half way up. They talked it over for some time and then the Major quietly re- marked: “You will be in when the bill thas its hearing?” “T certainly will.” “And you will support the bill be- fore the Committee?” That was another question. Sam took time to think. That was the time he lost. : “Naturally you would,” the Major went on, paying no attention to Sam’s hesitation. “As the introducer of the bill you could not do otherwise. Some were a bit surprised when you vot- ed to send the thing back; but I told them you were a fair man, ready to do all that is right. If they want a hearing we'll give it to them. And still, you naturally expect in the end to stand by the bill.” This was cold logic. A man can hardly be expected to desert the child of his loins. Sam must admit that. He was, in a political sense, sponsor for the bill. And yet— But the Major kept up the pursuit. He knew when to press sharp on the heels of an advantage. “Don’t worry about what I said just now. A man must always have time to get his sea legs on. The boys that criticised you simply did _ not know you as well as I do. They thought for the moment that you were going back on the organization in voting to re-commit the bill. It did look so at first sight; but you will understand better about such things next year. Of course, you will come back another term.” Another year. Next year. Oh, the havoc those words work in the lives of men! “We'll take care of that, Sam. Next year you will begin to get onto the game, and you'll have a chance to make something then.” Sam’s head felt dizzy just then, somehow. He was getting some de- cidedly valuable lessons in practical politics. it does not take long for a man to do that when once he is ine Pretty soon the conversation drift- ed back home. This pleased Sam better. He knew a great deal more about home and Molly than he did about politics. “Pretty little place you have there, Sam.” The young man’s face lighted up. “We like it.” A moment of silence. “All paid for, I suppose?” “Well, no; not quite; a little back on it yet.” “Oh, well, you'll clear that all up if you come back another year.” Again that nightmare chased itself through his brain. Did he really want to come back? This was no place for an honest man, Sam thought. He wondered if he would get through and not be swamped in the whirlpool. He pulled himself together and determined that he would tell the Major, and tell him so that he would understand what he meant, that this year was enough for him—all he could stand. But the Major knew when he had said enough. He went out and left Sam to think it out alone. The bill went back to the Com- mittee. Sam was there to watch the course of events. The little town whose interests were involved crowd- ed the committee-room and made a strong plea against the measure. It would be nothing less than highway robbery, they declared, to pass the bill granting this right to the Rail- way Company. Sam sat there, feel- ing in his very heart that these people were right, dead right. Any man that would vote after that to pass the bill certainly would be a thief. Still, when the hearing was all over, and Sam was called in before the Committee privately and the ques- tion was asked him, “Does the or- ganization want this bill passed or not?” he weakly answered: “T suppose it does.” “Then that’s all we want to know,” was the cool rejoinder of the chairman of the majority side of the Commit- tee. “We -will report the bill again favorably and let the House settle the question.” So the bill went back on the calen- dar the next day, and Sam Markham went out of that room feeling as Judas must have felt when he went out of that upper chamber to betray his Lord. He did not sleep much that night. How could he? He had failed in his duty as a man and violated his oath as a legislator. True, as the Major had said the day previous, this was not a matter that particularly concern- ed his district. But he was not satis- fied to leave it there. Something more was involved than that. This bill struck a straight blow at the in- terests of other men, and was it not his duty, as a member of the law-mak- ing body of a great state, to protect those taxpayers just the same as if they lived in his own city? There was only one answer to that question and he knew it; and all the while he had sat there in his chair before the Com- mittee and lifted no voice in de- The Louise Belt Is a New One goa Won Ea rans Patent Serial Mo. 345,575 Nov. 28th 1906, It’s like the illustration and is entirely diffrent from any other kind on the market. Prices $2.25 and $4.50 per dozen. Aside from this line we are showing a nobby lot of silk belis at $2 25 and $4.50 per dozen, as well as a fine line of white wash be ts at 75c, goc, $1.25 and $2.25 per dozen. Buy early is Our advice in regards to wash belts. Men’s Belts There is a steady demand for this line each season. We have them in tans, browns, grays and blacks. Prices are $2.25 and $4.25 per dozen. Look Us Over if you are interested in staple or fancy notions. If an item is salable and worth having then we aim to carry it in stock. Grand Rapids Dry Goods Co. Exclusively Wholesale Grand Rapids, Mich. Edson, Moore & Co. Wholesale Dry Goods Detroit, Mich. SOLE AGENTS Sleepy Hollow Blankets Made on special looms. An en- tirely new finish. Each pair pa- pered separately, blanket finish. Finest wool- Sample pairs of these blankets will be ready for delivery in about two or three weeks, and will be for- warded only on request. EDSON, MOORE & CO. pes =— a ee er cei ae ee comiiodales 3 s Misia MICHIGAN TRADESMAN 11 fense of the people’s rights. On the contrary, he had gone behind the scenes and dealt a death-blow to the good of true and honest men by ac- quiescing when it was determined that because that thing without a soul or body, the organization, asked that the bill be passed, therefore it should be passed. Next morning Sam got up more tired than when he lay down. He had been fighting a hard battle. And as soon as he could he went to the capitol and began a most systematic canvass of the members as to their standing on the bill which had been haunting him for the past few weeks. He found that the members. were about equally divided as to its merits From the best information he could get the fate of the measure might turn on one or two votes. It made him sweat to think of it. He had thought that perhaps he might rea- sonably be excused from voting. That seemed to be out of the question now. A few minutes after the House was called to order that morning a mes- senger laid a letter on his desk. Break- ing the seal a check dropped out. Hurriedly he turned it over and look- ed at its face. Three thousand dollars. His heart stood still. What did those words bring to his mind? Was it only chance that the sum was ex- actly that of the mortgage on his home? A note came with the check. His hands trembled a bit as he unfolded the sheet. “Sam: I have been thinking about the mortgage on your home. You're too good a man and Molly is too good a woman to be harassed by debt. Go down and clear the mort- gage up. Pay me when you feel like it. Do as I say, and do it now. The Speaker will excuse you for once. Things will go right along as usual. We will attend to that. Go, and come when you and Molly have had a little jollification. The Major.” Sam glanced at the clock. It was close on to 10. A train left at a quarter past. A train left! What! He, Sam Markham, think- ing of that? But stop! While he was gone what would happen? The Major |’ had said that business would go right on as usual. Of course he knew that. He was: not fool enough to think that the wheels of the world’s work would stop if he went away a little while. But what particularly would be the consequence of his failure to be at his post? Why, the vote on this bill would be taken, and if he should stay and vote as he had planned to do, in the negative, it would be lost. If he went— Then Sam’s mind swiftly went back home. In the vision of that moment he saw a sweet-faced woman, with eyes as pure as the sunshine and a smile that might keep an angel from falling. He saw the shadow which came over her face when first she learned of the mortgage. He heard once more the cheering words, “It will come out all right, Sam. We'll save it in a little while. Just be true!” Then his heart began — beating again. “Dear little Molly!’ he whispered. “You’re my good spirit!” He pushed his fingers through his hair and looked about him with something of defiance in his glance. The very first person he saw was the Major sitting just outside the rail where he could watch every move- ment of the young member. A’ card was handed to him: It bore the name of the Major. Sam dropped the letttr and the check into his desk and went out ‘to meet his tormentor. “You'll do it?” the Major asked, leaning across the railing. Sam answered simply: “Wait and see!” “T won’t wait! You must do it, and do it now! There’s no alternative.” Sam’s jaws came together, but he made no reply. Going back to his seat he took the check out of his desk, crumpled it up and tore it to shreds. That was the end of that. Then he sat and waited. The clerk was calling the roll on the franchise bill in the old monot- onous way. Sam was conscious that the chamber was deathly still. The call was down to the K’s. Some were answering “Aye,” some “Nay,” as their names were called. “Markham.” Was that his name? “Markham,” again came the call. It certainly was his name. He must vote one way or the other. Slowly he pulled himself to his feet. I’very eye in the room was upon him. He felt the gaze of the Major burn- ing straight through his soul. His face was white, but a clear light shone in his eyes. “Mr. Speaker,” he began calmly, “I ask to be excused from voting and will briefly explain why.” This was the only way he could have gained the floor while a vote was in progress. It was in order for a member at any time to ask to be ex- cused from voting. Under cover of this request he might speak his mind as he could not otherwise have done; and Sam felt that he could no long- er remain silent. “Mr. Speaker and gentlemen, this bill was handed to me by a man whom I trusted. Relying as I did upon his integrity, I did not stop to enquire particularly into the merits of the measure. I know that in say- ing this I am bringing upon myself a sting of reproach. I feel that sting most keenly myself. I introduced the bill in good faith. I have to confess, however, that even since I have learn- ed the true purport of the measure, I have consented to its progress up to the present moment, because certain men constituting what is known as the organization of the dominant par- ty were backing it. “I now rise to say to you that I be- lieve this bill is a most iniquitous thing, calculated to take from the peo- ple of a sister district of this State valuable rights without rendering any adequate return. I do not suppose T am any more honest than scores of men sitting around this circle. I do not pose as a reformer or anything of that sort. I simply wish to do what I believe in their heart of hearts every man here would like to do, and what I must think he will do when he thinks of this soberly. What would you want this Legislature to do, gen- tlemen, if the bill struck your district a blow like this? I have made up my mind what I shall do. From a full heart I ask you to deal with this ques- tion like honest men. As far as I am concerned I can stand a mortgage on my home, but I can not put a mort- gage on my soul! “T withdraw my request to be ex- cused from voting and vote ‘NO!’” The room, which had been in breathless silence while Sam _ was speaking, now broke into a confusion of applase. The Speaker tried for some time in vain to restore order. Then the roll call went on. Sam did not know how any man cast his vote after that. He could hear nothing. He could see nothing. The excitement swept away every vestige of sense he had. Only the tre- mendous pride of having done _ the right thing remained in his heart. Only when the chair announced the result of the vote did he come back to earth again: “This bill, having failed to receive the aftirmative vote of a constitutional majority of the members of this House, is lost.” Sam had cleared up the mortgage on this soul. It had been of short standing, but he had ‘paid a pile of usury on it and he never had been happier than now when the debt was canceled. Edgar L. Vincent. LACES Good Assortments in Every Line at Prices that Are Right. P. STEKETEE & SONS Jobbers and Importers Grand Rapids, Mich. When Ordering Don’t Forget the Quaker Brands Quaker Tea Quaker Coffee Quaker Spices Quaker Flour Quaker Can Goods Quaker Mince Meat WORDEN (GROCER COMPANY Grand Rapids, Mich. The Prompt Shippers st tot IE ta ha ee eaten pee ene ee ; be 12 ‘ MICHIGAN TRADESMAN LARGE FAMILIES. Effect Upon Longevity of Parents _and Children. Written for the Tradesman. : In contemplating the question of “race suicide,” a matter so complex, so intimately connected with every phase and condition of humanity, viewed in so many different lighis by leaders of public thought, one who desires to bring out some truth which shall benefit his fellows is at a loss as to which particular line of thought to confine himself. Let us, therefore, turn our attention to something which comes. within the range of observation and experi- ence of everyone. Let us think of the large families which we know or may have known, and let us endeavor to decide in our own minds what-is or has been the real effect of large families upon the health, longevity, character, intelligence and other de- sirable qualities of the members of such families, both parents and chil- dren. If our intimate acquaintance with this class is limited, we might turn our attention to our local papers, and in the chronicling of the events of o»ur home village, town or county, note the mention of wedding anni- versaries and ‘family reunions and see how often those people who celebrate the fortieth, fiftieth or sixtieth wed- ding anniversary are well preserved old people and parents of large fam- ilies—that is from six to twelve chil- dren. Note also how often those sons and daughters are influential members of society, the dependable citizens, the progressive, enterpris- ing business men and women. When one has reviewed the history of this class of people until there has developed a conviction in his mind that the large family is beneficial or otherwise, then turn the attention to those families where there are few children, and ask the same questions. Follow their lives and see if you will discover healthier parents or chil- dren, hearty old age with peace and contentment, more intelligent, more industrious, more useful sons and daughters. Methinks you will not often find the mother of one or two children at fifty, sixty or seventy years of age one bit more agile, more able to work than the woman of the same age who has reared a large family. And as to cheerfulness and_ satisfaction, free- dom from anxiety and unnecessary cares, the odds are usually in favor of the latter. The task of rearing and educating, “carefully and proper- ly,” even one child is often a great burden for a mother. Sometimes it taxes the capacity of both parents, occupying almost their whole thought and attention. In a large family the babe is a babe only a few short years until the next arrives. It grows in independence, in helpfulness, in unselfishness. It must assume duties and responsibili- ties at an early age in caring for brothers and sisters and helping iis parents. Many times an only child is so tenderly cared for, pampered and indulged that it grows up puny, dependent, irresolute or else willful and domineering, yielding no satis- faction or pleasure to its parents. Does any mature person of sound judgment believe that he or she who determines never to become a parent will live longer, be more healthy or happy than the one who expects to assume stich responsibilities and do their best according to their knowl- edge and abiléty? Think you the rearing of a family has a_ greater tendency to impair health and shorten life than trying to sponsibilities? avoid such re- Gur suggestions along this line are simply that each one may decide for himself or herself whether large fam- ilies or small families are preferable for the individual members of such families. Looking at the matter from the standpoint of patriotism, it de- pends somewhat upon one’s idea of what constitutes patriotism. People of the Old World have been taught to look upon rearing of large fami- lies as the most essential thing. The military strength of a nation is placed first. Its supremacy or its se- curity is regarded as dependent upon the number of its sotdiers and_ its military equipment. The chief duty of the common people is to produce men for the army even although the wives, sisters and daughters must toil in the fields and factories to feed and maintain such army. This, view- ed by their rulers, should be the scope of their patriotic endeavors. They are to live, not for themselves, but for the king. Under our enlightened civilization the people regard not mere numbers and brute strength as the bulwark of national greatness. The moral quali- fications, intelligence, skill, thrift and devotion of its citizens are considered of vastly more importance. There is no call in this land and age to hold forth such incentives for rearing large families as in other lands and other times. That which is best for the individual and the home, for so- ciety and the nation is what is de- sired, and whatever is best is right. Whatever is not best is wrong. Every evil in the world to-day is the result of disobedience to divine commands or violation of nature’s laws. Every attempt at reform must include means to reach the willful and ignorant transgressors. Public sentiment is an important factor. It may accomplish much in the present. It may result in endeavors to so edu- cate the young that much more may be accomplished in the future. The failure of the present is mainly the result of false education. The mind of the. child is filled only with thoughts of selfish endeavor. This is true, whether as to securing an edu- cation, attaining a place in society, gaining political power or wealth. amassing Right views of life will teach its obligations as well as its privileges. Right views of life may be obtained by coming into accord with divine plans and purposes concerning man. What other factors can compare with the home and the family in de- veloping the most desirable qualities in a human being? It seems as though neither wealth, luxuries, cul- ture, nor special educational privi- leges could compensate for lack of brothers and sisters or children. De- velopment of the mind should not supersede development of the heart. E. E. Whitney. —_—_2-—__ One Miserable Little Feather Almost Caused a Breach. Written for the Tradesman. The pretty little milliner—somehow milliners.are always “little” and al- ways “pretty’—poised one of her own dainty “creations” on her hand and surveyed it with satisfaction. It was one of the new spring just- too-lovely-for-anythings destined for the head of a sweet young thing who is “out” this spring and is extremely popular within her clique—and out- side of it, too, for the matter of that. "ihe youngs lady this hat is for,’ continued the fashioner, “is now one of my very best customers. And yet I had the dickens of a time with her along at first. “She had already given me her or- der for three hats, which were made and dclivered, and she liked them immensely. At least she said she lik- ed them that much, more than once expatiating on their ‘beauty’ at con- siderable length. They were made of all-new and fine flowers, orna- ments and feathers and there was no reason in the world why they should- n’t have been handsome. “For the next hat I got up for this young lady she partly furnished the material, and I supplied the _ rest. Among the former was a white feath- er that was somewhat the worse for wear. I did the best I could with it, cleaning it first with hot flour, and then, as it still looked soiled, putting it through a course of lukewarm strong suds, using 20-mule team borax soap (which, by the way, is the best all-around soap I know of) and top- ping off with a little bluing in the rinsing water. This made the feath- er look fairly presentable—not like a new one exactly, but, still, “much bet- ter than it appeared when it reached my hands. T curled it up as nicely as a milliner knows how, and it looked well on the hat when it was finished. lace “But, do you know, that girl some- how got it into her curly noddle thai that feather wasn’t her own—that I had got hers mixed up with someone else’s and given her one that did not belong to her! “What to do I hardly knew. T used all my powers of persuasion to con- vince her that T had practiced no de- ception. I could not possibly be mis- taken in the case, because IT had put all her material in a big box and had no other person’s material around while T was at work on hers: T knew to a certainty what I about. “T could see that IT was only half- way successul in making her believe what T said and began to despair of bringing her to my way of thinking. But we can’t always see how things are going to turn out. was talking “The next day this young lady came to my place of business and was just as extravagant in her apologies as she had been the opposite way the day before, saying that she had come to the conclusion that she was wrong, etc., etc., etc. “I was much astonished at her change of mind, but accepted her apologies and explanation in the same spirit in which they were extended, and ‘laughed it off.’ “Now, had I acted a_ bit huffy on either day, it would have been all off with the girl forever after. But be- cause I was able to school myself and put a ‘bridle on my tongue,’ and on my temper as well, I kept her trade. and she since has been the means of bringing me a number of new custom. ers—customers who in the natural course of events I would not be at all liable to have. “TI try to treat all my patrons with unfailing politeness and good nature. It pays—not only in a monetary sense, but keeps me in a better mental con- dition, both of which conditions are worth having. I try to please a cus- tomer at all odds. It never does to let one part from me in anger, or even slight displeasure, for another milliner may step in and fill the breach and she be lost to me for- ever.” Lucy. +2 _ A Square Deal for the Traveling Man. The question of receiving and handling visiting traveling salesmen in your store is one of importance and worthy of study. Did you ever hear of one of those cross-grained fellows who continues reading his paper while the salesman waits for him to finish the perusal of the news getting an inside price? Did you ever hear of one of those men who sends the boy to the front, to say that he’s out, get a tip upon an advancing market? No, sir. The traveling salesmen are all human beings, and 99 per cent. of them “do unto others as others do unto them,” and it is the fellow with the pleasant word, even if it’s “Old man, I am glad to see you, but I don't need a thing,” that gets the good things. It’s the man who tries to hurry the salesman on his way, and the one who remembers that he must call upon others, that gets the inside information and best treatment. Do not misconstrue the idea. We do not afternoon teas, nor allowing customers to wait while you attend to the salesman, nor a I-do- not-know-what-I-need, look-over-the- stock-yourself attitude, because friendship and business when badly mixed result in overstock. Do not order goods for the sake suggest of ordering them—order when you need them—and what you need. Do not be persuaded against your will to buy a large quantity of a certain style, but do not turn any _ proposi- tion down until you have considered it; and always listen to an argument, because the ready listener is the man who learns of what is going on in the world to-day.—Shoe Retailer. —_—_+--~>——_____ These Things Will happen. “It’s just possible,” remarked the editor of the Bugle, in his patient way, “that Jenks may decline to pay for his advertisement in this issue. The big headlines should Have read, ‘We have more furniture, bedding and rugs than we care to carry in stock.’” “Well?” queried the foreman. “Well, it’s ‘bugs’ in the paper.” 4 i | Pease tetova SIE ineee oneal i ee eee eal ~ MICHIGAN TRADESMAN sats snes nhteencnemat [N our range of price you will find nothing supe- rior to HERMANWILE GUARANTEED CLOTHING 2 only the very highest — priced lines, will you find anything equal to HERMANWILE GUARANTEED CLOTHING in style and fit. Samples on request. TIERMAN WILE 6 Co. BUFFALO.N.Y NEW YORK: MINNEAPOLIs: 817-819 Broadway 512 Boston Block a “eat eieateiaeeetenme MICHIGAN TRADESMAN Soaked and Watered Oysters Held To Be Adulterated. A fresh oyster is one of the most palatable and easily digested of sea foods, if it be fresh and uncontamin- ated. How many of us in the inte- rior have ever experienced the “flavor of the sea.” Not many, I trow. Why? Because commercialism has robbed this luscious bi-valve of its inherit- ance, and by the time it reaches the table it has been so soaked in raw hydrant water, so buffeted by chunks of doubtful ice, so carted about in wooden water-soaked tubs, so ladeled with unwashed dippers, to say nothing about the flies and unsanitary sur- roundings, that there is little resem- blance in size, color or flavor to its former self. Oysters intended for shipment should be packed fresh from the shell, with as little delay as possib'e, shuck- ed with clean hands, and with as little handling as practicable, and should not be soaked or “floated.” Oysters are often “floated” to in- crease their bulk and give them the appearance of being fat. By “floating” is meant where the oysters are taken when still in the shell, put into a float large enough to contain a number of bushels, and let down into fresh water, where they are allowed to drink as much as they will take. “Soaking” oysters means that after they have been shucked from the shell they are put into a large tank of fresh water. where they are left from three to twelve hours, occasionally stirring them, so that as much fresh water is absorbed as possible, thereby increas- ing their bulk measure. When these soaked or floated oysters are packed they appear solid, but after they stand a few days or are shaken by trans- portation the water will gradually seep out. This water is what we have hitherto called the oyster liquor. The soaking or floating is done for the ex- press purpose of increasing the bulk measure of the oyster, and which oft- en amounts to from Io to I5 per cent. It is therefore fraudulent and should be prohibited. Moreover, the oyster breaks down and undergoes decompo- sition more readily, which increases the dangers from ptomaine poisoning, or calls for the use of preservatives to prevent commercial loss. Upon their receipt by the interioz jobber they are often subjected to fur- ther watering, in addition to the melt- ing of ice in such as are shipped by the tub method. Enquiry and investi- gation has disclosed the fact that to seven gallons of the shipped oysters three gallons of raw hydrant or melt- ed ice water is added. In no in- stance have we been able to find that this fraudulent water is even sterilized. While no proof is at hand that such fraudulent practice has been the means of the spread of typhoid fever by the use of polluted hydrant water, water, it at least throws a doubt on former investigations where the ty- phoid infection was traced to the in- fected oyster, which was said to have been contaminated by sewage on the feeding grounds. At all events, this added raw water further increases the tendency of fermentation and decay, bleaches the oysters and _ destroys the delicious “sea flavor,” while add- ing to the illegal profit of the dealer at the rate of 50 cents per quart for theesurplus water. Most people regard the white, plump oyster as preferable to the gray, rather thin oyster. The nat- ural rolor of the oyster is a dingy gray, sometimes slightly tinged with green or red, according to the locali- ty where grown and the time of year they are gathered. The white, plump oyster is the one that is water-soaked and bleached and has lost the “sea flavor.” The size of the oyster de- pends in the main o nage, the very large ones being from four to five years old. Many people believe the canned oysters are better than others. The fact is that canned oysters are sim- ply the usual tub oysters, repacked by jobbers in interior cities. Instead of a quart they hold a pint and a half, which, in turn, is one pint of solid meat and one-half pint of hydrant water; or, in the case of counts, twen- ty-six large oysters, the rest water, which we deluded “land-lubbers” have thought all these years to be oyster liquor. The proper cleansing and steriliza- tion of the old-fashioned wooden tub; which is soaked with the juices and water, is quite impossible, but it is all the more surprising to learn that in most instances the only cleansing at- tempted is washing by the hose witl hydrant water. It is to be noted however, that the wooden tub is rap. idly giving way to the enameled con tainer, in which the ice is packed around the can, instead of in the oys- ters, and that the demand for solid oysters with the “sea flavor” is keep- ing pace with the people’s increasing knowledge of these practices. S. J. Crumbine, M. D. _——_s oo Katie’s Philosophy. Little Katie started to dress herself one morning in a great hurry. “Katie,” called her mother, are you putting your stocking on wrong side out?” “Oh, mother, it takes too long to hunt a new pair, and there is a hole on the other side.” “why ————_>- 22 : The man who pats you on the back not always is pushing you forward. _ le Oo Oo It’s fool philosophy that tells any man he can live without friends. $35 DYKEMA CEMENT BRICK MACHINE Makes a FACE DOWN brick, A quick, handy machine at a low price. 10 brick machine $65. Block machines $25 up. Concrete mixers $80. Book cement plans 3oc. Send for catalog. DYKEMA CO., 4847 Huron St., Grand Rapids, Mich. TRADE WINNERS, Pop Gorn Poppers, Peanut Roasters and Combination Machines, Many Srvces. Satisfaction Guaranteed. Send for Catalog. KINGERY MFG, CO., 106-108 E. Pearl St. ,Cincinnati,O, Established 1894 BUTTER—AIl Grades of Dairy Butter Wanted EGGS—Get Our Prices Before Shipping Grand Rapids, Mich. Stroup & Carmer * - We are the Largest Handlers in Michi- igan of Hot House Lettuce RADISH, PARSLEY AND RHUBARB C. L. REED & CO., Grand Rapids, Michigan Never mind how the market goes—if you can ship us fancy fresh stock— we can use 2 them at pleasin rices—i j get— when you ship your small lots of fancy Dept. e 7 ig ni Capaiing fresh eggs to us. : We Want Your Business L. 0. SNEDECOR & SON, Egg Receivers, 36 Harrison St., New York Established 1865. We honor sight drafts after exchange of references. You Don’t Have to Worry about your money—or the price you will 9 lQRAGE EGGS.... Market Price at All Times C. D. CRITTENDEN CO. GRAND RAPIDS, MICH. ESTABLISHED 1876 FIELD SEEDS Clover and Timothy Seeds. All Kinds Grass Seeds. Orders will have prompt attention. MOSELEY BROS., wnotesate pEALeRs AND SHIPPERS Office and Warehouse Second Ave. and Railroad. BOTH PHONES 1217 GRAND RAPIDS, MICH. REA & WITZIG PRODUCE COMMISSION 104-106 West Market St., Buffalo, N. Y. W. C. Rea A. J. Witzig We solicit consignments of Butter, Eggs, Cheese, Live and Dressed Pouitry Beans and Potatoes. Correct and prompt returns. REFBRENCES Marine National Bank, Commercial Agents, Express Companies; Trade Papers and Hundreds of Shippers Established 1873 Butter We would like all the fresh, sweet dairy butter of medium quality you have to send. American Farm Products Co. Owosso, Mich. ae renee j pi linccneutenactibeiiseumaceescareeeadael Be ceca eT ang tee et icemeasities po : | 5 cutaneous ciel om ang eee sca eee MICHIGAN TRADESMAN How To Meet the Mail Order Com- petition. [ am not going to criticise or find any fault with the mail order or cata- logue houses; neither with their meth- od nor system of doing business; in fact, I think they are to be congrat- ulated upon these two points. Their method of getting business is by ad- vertising, and it is the keenest, shrewdest, most far-reaching and business getting advertising of the day. And it seems to me that it is the fairest, squarest, open and above board competition we have. Take the catalogue: There is the article for sale, the description of it, the selling talk and the price, all in black and white. There is the condition just as it is, and you can readily see just what you have to overcome, just what you have to get out of your prospective , customer’s mind, and just what you have to get into it to get him to take your goods. Is that always so with your home competition? Can you al- ways tell just where your competi- tor is along these lines? Perhaps he has made the cut in price that your customer has told you, and perhaps he has not. But there is no doubt arising in the catalogue proposition Over the price, and the rest of it is all up to you to make your selling talk stronger and your proposition look better to your customer than the catalogue proposition. It is simply a matter of going aft- er the business systematically and hard—beat the other fellow to it. You are on the ground, you have the ad- vantage of a personal selling talk, of showing up your goods in reality. You know your man, and he knows you and he should know you favor- ably. If he does not, perhaps it is your fault. Better look to that part of it a little; study yourself, find your weak points and strive to strengthen them. It is the best salesmen usually that get the most business. Are the catalogue houses’ better salesmen than we are? T am afraid they are in a good many cases. You may have a prospective customer for a buggy, and about the time you get nicely started with your selling talk he breaks in on you with what he can do and get at the catalogue house. Don’t get huffy with him or find any fault with the catalogue house. Let him have full swing for the airing of his harmless preference, help him ride his ‘hobby, but all the time keep hammering the quality of your goods into him in a good-natured way, and nine times out of ten, although he may have an order all made out for a catalogue job, you will make the sale, providing your goods are right and your prices are. Say just as little about the catalogue house as possi- ble, don’t give them any cheap adver- tising by rubbing it into them every time a customer mentions them to you. But talk your goods, advertise your business. Do unto them as they would do unto you, but do it first— C. FE. Yocum to Towa Implement Dealers. _— oe oo A Point for the Seed Trade. Do not ignore the garden seed trade if you have gardeners or country resi- dents among your patrons. Aside from the fair degree of profit, they serve well to introduce you to the gardener and his hardware needs just when he wants them. Seeds are a necessity to the farmer and gardener. He has to have them and_ never dreams of disputing the fact. With implements it is different; he may try to get along with the old ones, even although they are years behind the times and half worn out in the bargain. While he is laying in his seed supply it is an easy matter usually to get him interested in good tools of his calling, whether he expects to buy or not. A negative mind is rea- sonably good soil to till until it be- comes positive; it depends a good deal on the skill of the salesman whether the transition will be to pos- itive refusal or to a purchase. So long as a man has not particularly considered a purchase, or at least has not concluded not to purchase, there is hope. At least nine out of ten men who come up to the garden seed counter come in one of the following condi- tions of mind. Either they have not thought particularly about purchasing new seeding or tillage tools, or else they have been considering it with some degree of desire. Whatever their conclusion with themselves the chances are that with the need or the value of good tools staring them in the face, as it is doing when the seeds are being purchased, a favorable con- sideration of some article can be stir- red up by the alert salesman. ——_o2.2s——____ The Image of Success. Suppose a sculptor went to work in a dreamy way and knocked out a chunk of marble here and a chunk there without any idea of just what he was going to create. What would be the result? He would have a rougher piece of stone than the one nature gave him. He must have the image well engraved upon his mind to meet with success. - Just apply this to a young man starting out in life. Before he goes so far he should get an impression of about what he desires to do. If he does not do this he will knock days from his calendar which do not count toward the sculpture of success- ful life. It is the aim as well as the dexterity with which he knocks the chunks that makes the whole a mass of failure or the art of success. Searles Patterson. Crown Piano GROWING IN POPULARITY _ The spreading fame of the Crown name is just what is sure to follow when skill and care and honesty are built into every in- Strument. Every day new friends are made for the “Crown” by its merits. This does not surprise its maker. but multiplies its friends, whose appreciation grows by the actual test in the home. Get the name in mind, the piano in your home, and its benefits in your life. It requires no skill to select it-the skill has been put into its making. The Quality Goes In Before the Name Goes On Write for our new catalogue George P. Bent Manufacturer 21114, Wabash Ave., Chicago Butter, Eggs, Potatoes and Beans I am in the market all the time and will give you highest prices and quick returns. Send me all your shipments. R. HIRT, JR... DETROIT, MICH Redland Navel Oranges Weare sole agents and distributors of Golden Flower and Golden Gate Brands. The finest navel oranges grown in California. Sweet, heavy, juicy, well colored fancy pack. A trial order will convince. THE VINKEMULDER COMPANY 14-16 Ottawa St. GRAND RAPIDS, MICH. Clover and Timothy All orders filled promptly at market value. ALFRED J. BROWN SEED CO., GRAND RAPIDS, MICH OTTAWA AND LOUIS STREETS A New Commission House We get you the highest prices. We give you a square deal. We send the money right back. We can sell your Poultry, Veal, Hogs, Butter, Eggs, Cheese, in fact anything vou have to sell. BRADFORD & CO., 7 N. Ionia St., Grand Rapids, Mich. L. J. Smith & Co. Eaton Rapids, Mich. Manufacturers of Ego Cases And Egg Case Fillers E AIM at all times to be able to furnish the best grades of Egg Cases and Egg Case Fillers Cases sawed or veneered. Try our bass- wood veneer cases, they are clean, bright and strong, there is nothing better. Nails, excelsior, etc , always on hand. We solicit your inquiries. Let us hear from you. L. J. Smith & Co. - - Eaton Rapids, Mich. Special Features of the Grocery and Produce Trade. Special Correspondence. New York, March 30—It is said to be an extremely dull week in the job- bing grocery districts, and this report is probably true. Few trucks are to be seen and a sort of holiday appear- ance is presented. The bnsiness dis- trict was especially quiet on Good Friday, and more and more is the day being observed as a_ holiday. Ex- changes all closed and will, in some cases, remain so until Monday. Coffee remains quiet. In a jobbing way the sales are usually of moder- ate amounts as buyers are not will- ing to carry supplies ahead of cur- rent requirements. At the close Rio No. 7 is worth 7c. In store and afloat there are 3,908,558 bags, against 3,908,414 bags at the same time last | year. Milds show little, if any, change in any respect and quotations are as last noted. Some lines of teas seem to be grow- ing “conspicuous by their absence.” This is especially true of Congous, Ceylons and Indias of low grade. Were there any demand to speak of some advance might be looked for, but the enquiry is light and no amount of persuasion will seemingly induce the American public to in- dulge in this beverage beyond the or- dinary small amount. Some advance is to be noted in Foochow Oolongs ind quotations are well sustained. Sales offices of the sugar refiners slosed from Thursday night to Mon- da ymorning, and quite.a good many orders came in in anticipation of this. Regular business, however, is very light and almost nothing has been done save in withdrawals under pre- vious contracts. If the hot wave now upon us really means spring, there will be, of course, a better demand for sugar. With warmer weather the rice mar- ket shows improvement. Jobbers have had a fair run of business from out- of-town dealers, and with supplies not especially large the outlook is not unfavorable. Southern advices, too, are encouraging. But there is always room for improvement in the rice trade. It seems to me that there are three food products that ought to be used to a far greater extent than is the case in this country, and these are rice, prunes and honey. When any one thing is persistently and well advertised the consumption increases and it is found that the money is well spent. Honey producers have never spent much, and in the average family the article is simply a luxury, used but few times a year. Naturally the spice market is quiet at this season, and the little buying done has simply been to keep assort- ments intact. Quotations are well held and in no case do sellers seem to make concessions. Molasses is in very moderate sup- ply, and quotations are very firm on the basis last noted. It would not to clean the market up, and then an advance would naturally be looked for. There is nothing new in canned goods. Not much enquiry exists for spot tomatoes, and there is said to be an increasing desire on the part of holders to dispose of stocks on hand. Goods have been offered at goc for full standard 38 without finding many eager buyers. Maryland holders still generally ask that figure but some good lots, it is said, have been offered at 87¥%c. Futures hang around 80@ gic. Other goods are selling fairly well. Disastrous reports still come from the California asparagus dis- tricts, and the floods will cut the pack down very materially. The very finest grades of butter are doing well, and with only mod- erate receipts the immediate outlook would seem to be in favor of the seller. Extra creamery, 30%4@31c; firsts, 28@3oc; seconds, 25@27¢: held stock, 24@3o0c; Western imitation creamery, 24@27c; Western factory, firsts, 21%c; seconds, 201%c. | Trade this week has been of mod- erate proportions. Supplies, of course, are running light, and yet there seems to be enough to go around. Full cream is quotable at 15c for either large or small size. Eggs are coming in in an over- whelming quantity, and those who have been buying at something like 17@18c for goods to put in storage may be sorry later on that they have so invested. Of course quotations have been pretty firmly adhered to this week owing to the great Easter demand, but a drop seems inevitable. Best Western stock is worth 18@ 18%4c; regular pack, 17'%4@18c, and from this down to 15@16c. 2-2 What a Package Sale Brought One Dealer. A Nashville merchant recently held a package sale that was a great suc- cess. He bought five hundred boxes of different sizes, and placed in four hundred of the boxes an article that he retailed for one dollar, mostly bric-a-brac and jewelry novelties, etc. In five of the packages he put ar- ticles retailing for $5 and in one pack- age he put a diamond ring worth $50. There were various other articles of different values. All the packages were wrapped up nicely and when all were ready for the sale he had about all the old “dead stock” in his house all nicely tied up in five hundred packages. He advertised the sale in the dailies. The ads were written in a way that pulled” results. The sale brought unexpected results. By noon the second day every package was sold. No person was allowed to open the package in the store, but every person had the privilege of ex- changing any article for a dollar’s worth of anything else in the store. so there was no complaint, and the plan was, from a business and an ad- vertising standpoint, a grand success. This plan can be worked by any of our readers. —_+-.___ Soul culture is a matter of spiritual companionship. ———— a No man ever did his duty standing MICHIGAN TRADESMAN Putnam’s carton. Price $1 oo. One Full Size Carton Free properly endorsed. Makers GRAND RAPIDS, MICH. Menthol Cough Drops Packed 40 five cent packages in Each carton contains a certificate, ten of which entitle the dealer to when returned to us or your jobbe PUTNAM FACTORY, National Candy Co. eee eee eee ee ee aa: Eat S. B. & A. caramels—ready for play, Eat other brands—moping all day. Eat Hiawatha choc—no pains or ills, Eat imitations—doctors and pills. Eat S. B. & A. candies—grow very strong, Eat some brands of candy—sick quite long. Serena BB scrrsserntic. neta” Straub Bros. & Amiotte Traverse City, Mich. take a very great amount of buying on his dignity. Flint’s: Teas and Coffees DO YOU HOLD YOUR COFFEE TRADE Saucon cena ee ee ee Are some of your customers buying from tea and coffee stores, or from another grocer? Why can’t you sell them instead of giving a competitor this oppor- tunity of winning your customers? You can if you can furnish the grade of coffee your customers want and at the price they want it. Flint Star Brands are all good coffees, complying with the pure food laws, properly roasted, delicious in flavor and well advertised. There are different grades at different prices. You can write what your trade seems to demand and we will recommend a grade to meet it in quality and price and show you what good profits you can make. Milwaukee, Wisconsin - J. G. FLINT COMPANY 110-112 West Water St. 6, 8, 10, 12 Clybourn St. coat cast aban abate nteeumasttnee teat esteem { i san rae enaneeANEL aape E ae F ? RE Ae taeN meee i | ee eee Pe eed oe i i : Si Sad eaiccanocasene ned Sharenedeemeneeesancieae te eae a OPPORTUNITY NO LAGGARD. Lusty Anvil Chorus on Every Man’s Door. There is a gray-bearded maxim, honored on account of its venerable age, which runs thus: “Opportunity knocks once at each man’s door.” John J. Ingalls once went a-sonnet- ting around this proverb, and some say he wrote the finest sonnet ever written by an American. I am in- clined to think this is so; and if it is, it proves for us that truth is one thing and poetry another. The actual fact is-that in this day Opportunity not only knocks at your door, but is playing an anvil chorus on every man’s door, and lays for the Owner around the corner with a club. The world is in sore need of men who can do things. Indeed, cases can easily be recalled by everyone where opportunity actually smashed in the door and collared her candi- date and dragged him forth to suc- cess. These cases are exceptional; usually you have to meet opportunity halfway. But the only way you can get away from opportunity is to lie down and die. Opportunity does not trouble dead men, nor dead ones who flatter themselves that they are alive. The reason more men do not hear opportunity when she knocks is be- cause they themselves are knocking at the time. Let no man repine on account of lack of early advantages. Rare-ripes run away from advantages -——they can not digest them. “If I had my say I would set all young folks to work and send the old ones| to school,” said Socrates, 420 B. C. What Socrates meant was that aft- er you have battled a bit with actual life and begun to feel your need for education, you are, for the first time, ready to take advantage of your op- portunities and learn. Education is a matter of desire. An education can not be imparted. It has to be won and you win by work- ing. And this fact also holds: The best educated men are those who get their brain development out of their dailv work, or at the time the yare doing the work. Quitting work in order to get an education was the idea of a monk who fled from the world be- cause he thought it was bad, a fallacy we have happily outgrown. It takes work to get an education; it takes work to use it and it takes work to keep it. The great blunder of the colleges is that they have lifted men out of life in order to educate them for life. All educated men know this and acknowl- edge it. In his last annual report President Eliot, of Harvard, made a strong ap- peal to parents to get their children into the practical world of life as soon as possible, and not expect a college degree to insure success. Those who want to grow and evolve should not give too much time to the latest novel and daily paper. Don’t spread yourself out thin. Con- centrate on a few. things—the very best educated men do not know everything. - Choose what you will be and then If you quit it simply shows you did not want an education; you only thought you did—you are not willing to pay the price. The other day in the Michigan State Penitentiary at Jackson I saw in a ‘convict’s cell three architect’s designs tacked on the wall, and on a shelf were several books from a correspondence school. “Is it possi- ble,” I asked Dr. Pray, the prison doctor, “that a convict is taking a correspondence course in architec- ture?” “Not only that,’ was the re- ply, “but a good many of our men are studying hard to better their men- tal condition. This particular man has gotten beyond the amateur stage. You see he has been working at his course for three years. He draws plans for us and is doing work for parties outside.” Then we hunted up the man and found him in the marble shop. He seemed pleased to know that I had noticed his work. “You see,” he said, “I only work six hours a day for the State, and after that my time is my own, and I try to improve it; there are no bowling al- leys, pool rooms, nor saloons here— no place to go.” And he smiled. 1 tried to, but couldn’t—my eyes were filled with tears. A convict getting a practical education, and so many of us who think we are free fritter- ing away our time. opportunity will break into jail, surely those outside can not complain of opportunity’s lack of persistence in hunting out the ready and willing. : Elbert Hubbard. —_+-.—___ Leading Up Gradually. “Beg pardon, sir,” said the man in the suit of faded black, “but are you carrying all the life insurance you want?” “Yes, sir,” answered the man at the desk, “I am.” “Could I interest you in a morocco bound edition of the works of Wil- liam Makepeace Thackeray?” “You could not.” “Don’t you need a germproof filter at your house?” “T do not.” “Would you invest in a good sec- ond-hand typewriter if you could get it cheap?” “T have no use for a typewriter.” “Just so. Would an offer to sup- ply you with first-class imported Havana cigars at $10 a hundred ap- peal to you?” “Not a cent’s worth.” . “How would a proposition to sell you a Century Dictionary, slightly shelfworn, for only $40 strike you?” “It wouidn’t come within forty miles of striking me.” “That being the case,” said the caller, “would you be willing to buy a ten-cent box of shoe polish just to get rid of me?” “Great Scott! Yes.” “Thanks. Good day.” —_22~———__- Helping Him Out. “Jimmy, who was the father of our country? Whose picture do you see everywhere?” “T dunno.” “Yes, you do. George W. Now say the rest of it.” get at it. You will win. If, in its anxiety to present itself, | “George W. Childs.” MICHIGAN TRADESMAN 17 a Why Should You Install An American Slicing Machine ? ‘*The machine has given splendid satisfaction. If I were unable to re- place it, I would not take $1,000 for it. It isa time-saver, labor-saver and money-maker. It never gets out of order and does its work perfectly. I have increased my sales on boiled ham three-fold, and I have doubled my dried beef trade since I commenced to use your machine, and my profits have increased accordingly. There are no pieces of waste ends to throw away for everything is worked up. I don’t see how any grocer can get along without it.’’ D. F. Burns, Hartford, Conn. That’s Why! THE AMERICAN SLICING MACHINE has done for thousands of merchants, everywhere, just what it has done for Mr. Burns. It will do the same things for you. Unlike many store fixturers it is not a .dead expense. It begins to pay for itself in real money—increased trade and more profiton each sale—the day you put it in; and it is practically everlasting. Worth looking into, isn’t it? Then write us to-day. American Slicing Machiae Co. 725 Cambridge Block, Chicago es Grand Rapids Safe Co. TRADESMAN BUILDING Dealers in Fire and Burglar Proof Safes We carry a complete assortment of fire and burglar proof safes in nearly all sizes, and feel confident of our ability to meet the requirements of any business or individual. Intending purchasers are invited to call and inspect the line. If inconvenient to call, full particulars and prices will be sent by mail on receipt of detailed information as to the exact size and description desired. 18 MICHIGAN TRADESMAN. PEDAGOGIC ADVICE. Several Reasons Why It Is of Little Value. Just now the young man entering business is suffering a good deal from the effects of pedagogic advice. As against this statement I myself may’be charged with disseminating a good dea] of matter in advisery ca- pacity. In defense of such a possi- ble charge, however, I can fall back only upon the assertion that it is out of a pretty broad experience of the world that I am writing, always with the purpose of weighing assertions in the scale of practical common sense. The pedagogue has his place in the school. He should be will- ing to relinquish his position when he has passed the realm of the text book. Broadly, there is no standard ad- vice for young men in any of the spe- cial fields of endeavor, unless it be of a character suggesting to the young man a close impartial analysis of himself in his relation to his em- ployer, his constituency, and his spe- cial work. That advice which is giv- en to all men as a specific for the shortcomings to which men are heir is no more than sociological quack- ery. It is forgotten—or never discover- 2d—by these quacks that in the per- sonality of the young man _ himself must lie the greatest agency for his success anywhere in life. According- ly as he has a distinct individuality and aptitude and capacity for his chosen work is he independent of written or spoken advice. Even sup- posing that the pedant in advisory ca- pacity does know the character of the young man -he addresses. Does he know the character of the employer? Does he have judgmatical command of all the conditions, circumstances and myriad personalities with which that young man is called upon to deal? Surely his common sense would dictate that not even the young man himself can be depended upon for an ex parte explanation of these difficul- ties that shall be in uncolored, full fairness to all concerned. It re- quires more than the experience, phi- losophy and judgment of a young un- tried man to accomplish such a task. Ordinarily, in the case of any ques- tioned situation, that person concern- ed who is broad enough to see both sides of the matter knows enough not to need advice. One of the least tolerable of all ad- visers of the young man is he who frames his long, canting lists of “Don'ts.” These inhibitions on the face of them are as the law of the Medes and Persians. Presumably they are to fit every man in every emergency in the calendar. Most of them are framed with reference to propitiating the employer, regardless of the personalities of employer and employe, regardless of the merits or demerits of a situation, and therefore utterly ignorant of whether or not the most radical violation of his particu- lar “Don’t” might be the turning point itself in the life of that particular young man. Aside from that well recognized group of inhibitions more or less cov- ered by the Ten Commandments of Moses, and all bearing upon the fund- amental right and wrongs of things, I will venture that there is nota single “Don’t” framed for the man in the business world which may not be vio- lated every day to the betterment of the transgressor. The circumstance, the condition and the environment, together with the personalities involved, must determine the action or the inaction in the spe- cific case. Ordinarily, inthe case of the young man starting out in the world as an employe, or in business himself with the object of pleasing a consistency, he has choice of just two alternatives: Yo as he is expected to do or refuse’ to do the thing and stand by the de- cision. In either position the young matriculate in life must depend upon his judgment to right him in the end. I know of no man in more menial capacity in life than that man, no matter what his ostensible position, who universally concedes all that is demanded of him, regardless of all circumstances. There is a type of man in the world’s work whose sole claim to vir- tue is the carrying out to the blind letter the dictates of his superiors. This type is preeminently the product of the doctrine of conventional “Don'ts.” The vast majority of these men either are weaklings or sneaks. As weaklings they are the men of least consequence to any work requir- ing initiative and accomplishment. As sneaks they are a constant menace to whatever institution their disloyal service affects. To the extent that any man has convictions in any matter affecting his work he is either a competent man or he is a fool. That employer is 2 fool who does not encourage the hear- ing of the employe having convic- tions. If they be convictions based in competency, the employer may profit from them directly; if they be the convictions of a fool, the employer may read the danger signal and profit by being rid of the fellow. Some time ago a young friend of mine came to me with a protest. “Do you know, the work I am do- ing according to the routine of my office is costing my house $10,000 a year?” “If you know that,” I said, “it’s your duty to report it.” “But I can’t—you simply can’t talk to those people!” “Why do you work for them, then?” I asked. “Why don’t you get out and get with something else than an idioi asylum? If you stay there the chanc- es are that bankruptcy of the house will leave you out of a job at last, anyhow.” This is advice? Yes! But it is in line with the advisory nature of this article and the culmination of its philosophy, which is: Unless you are willing to become an automaton me- nial, fix upon your purpose in life, sound yourself and your capabilities and base your chances for success upon these and upon your judgment of men and things as you grow wise to your environment. John A. Howland. We want competent Apple and Potato Buyers to correspond with us. H. ELMER MOSELEY & CO. 504, 506, 508 Wm. Alden Smith Bldg. GRAND RAPIDS, MICH. ATLAS MASON JARS Made from superior quality of glass, by a special process which insures uniform thick- ness and strength. BOOK OF PRESERVING RECIPES—FREE to every woman who sends us the name of her grocer, stating if he sells Atlas Jars. HAZEL-ATLAS GLASS CO., Wheeling, W. Va. Where the The Sun Never Sets Brilliant Lamp Burns And No Other Light It’s Economy to Use Them—A Saving of Write for M. T. Catalog, it tells 42 STATE ST. HALF SO GOOD OR CHEAP 50 TO 75 PER CENT. Over Any Other Artificial Light, which is Demonstrated by the Many Thousands in Use for the Last Nine Years All Over the World. BRILLIANT GAS LAMP CO. ‘ 39aNV2 001 ~ all about them and Our Systems. CHICAGO, ILL. U. S. Horse Radish Company Saginaw, Mich. Wholesale Manufacturers of Pure Horse Radish REGISTERED A household with a baby Is founded on the rock. “AS YOU LIKE IT’’ Is found in every stock. horse radish, patrons that the Secretary of guarantee and has given us the Jennings Flavoring Extract Co. We are pleased at this time to inform our friends and RACTS eens Agriculture has accepted our number 6588 come under the Food and Drug Assuring the trade that the and this number in due time will appear on all bottles of Jen- nings’ Flavoring Extracts and such other goods as we pack that 100 cents all the time, we solicit your orders. Jennings Flavoring Extract Co. C. W. Jennings, Manager Grand Rapids, Michigan Act June 30, 1906. Jennings D. C. Brand is worth ee ee na = fies ot Eee ee ee ee ee ua ena a = cone i 4 i E 2 a r Se ee en eee a eee 4 MICHIGAN TRADESMAN 19 Many Irons in the Fire Widen the Outlook. A man who owns a cafe in a Chica- go apartment building also is the owner of a tailor shop and of a steam dye house. A man whose principal! business is that of a general contrac- tor has a biscuit and cracker factory in full operation. One of the best known actors on the stage has a half interest in the business of making and selling a patent medicine. The prin- cipal of one of Chicago’s public schools adds to his income by raising and selling fine chickens. The late President Cassatt, of the Pennsylvania Railroad, was known in many circles as a breeder of tne horses by people who looked upon the fact that he was the head of a great railroad system as a matter of secondary importance. George Bill- ings, who is one of the chief supports of the People’s Gaslight and Coke Company in Chicago, has about the same reputation as to trotting horses. With these facts in mind and with them a great many others that might be presented the notion that a man ought not to have more than one iron in the fire is a pretty good notion to get rid of. A man who does a very great deal of work needs something with which he can relax his mind. If that something can profit him in health or wealth as well as content- ment so much the better for the man. Not all the workers in the world can relax themselves with the easy expedients that always are to be se- cured. Many of the men who work at this or that have no taste for cards, do not care for social affairs and are not infatuated with the theater or with books. To argue that they should be is a waste of time. Either they are or they are not. If they are not they need some other recreation, for everybody needs recreation of some sort with which to make the doing of the real work of life easier. Don’t be frightened by the cautious advice not to have too many irons in the fire. Any man who has_ sense enough to have in the fire one iron that ought to be there has_ sense enough usually to know whether he can handle one more or a dozen more. Take a chance. -Widen out. Broad- en your field of activity. It may be that the second or the third or the sixth iron that you put in the fire No Evaporation Means No Danger will turn out to be the best iron that you have there. It not always is the work to which a man turns first that is his real life work. But unless he tries something else he will not dis- cover this. He will have an indefi- nite sense of discontent, but will not know why. On the other hand, if he turns to this iron or to that one, if he experiments and makes trials of various sorts, he may discover that in what he has regarded as his real work he has been wasting his time and his energy. He may find that he is cut out for something else. But even if he does not make this discovery it will help him to have more than one iron in the fire. The old principle that it always is well to have an anchor to windward is a good rule of action. One can never tell at what time the iron that has been long- est in the fire and upon which the most reliance was placed will break and become useless. When it does break it is mighty convenient to have another one there with which it may be replaced immediately. Providing that the fire iron does not become useless of even less use- ful than it was at first the mind of the man who owns it will be much improved if he does not give all his time to it. There is nothing in the world that repays the complete mo- nopolization of one’s being. Wheth- er the second and the succeeding irons that are in the fire are merely hobbies or whether they are serious pieces of life work it is better to have them than to do without them. The man of one idea who is met with so frequently in books is an aw- ful pest in real life. If he would be a citizen of the world let him en- large his outlook on the world. There is a great deal of work to be done that he can help do. Just because he has one iron in the fire already is no reason that the fire will not heat more than that one iron. Let him put in a couple of others. Then if he is not satished he can take them out. But by all means let him be brave enough to put them in. Leicester Wolf. seo It’s hard to steer a straight course when you keep your conscience in your pants pocket. ee It takes the touch of love to take the mote out of your brother’s eye. Gasolene will not explode while in liquid form. It form until exposed to the air, when it will evaporate and form a dangerous vapor. A system of gasolene storage that prevents evaporation is a safe system. With the Bowser, gasolene is not exposed to the air from the time it first enters the storage tank until it is used by your customer. If you want to know how this is done, send for our catalog M. the system. S. F. BOWSER & CO., INC. If you have an old Bowser and want a new one, write us for our liberal exchange offer. a aa ntinIie Hard on the New Wife. “The Sexton of a quaint old Eng- lish church,” said the traveler, “show- ed me through the building one after- noon, and as we were departing, pointed to Fe Bible on the lectern and smiled. ““A queer thing happened last Sun- day in connection with that Bible,’ he said. ‘We had a_ strange minister preaching here, and when he opened the book he came upon a notice and read it out with all due solemnity. It was a request for the congrega- tion’s sympathy and prayers for John Q. Griggs, who had been deeply afflicted by the loss of his wife.’ “The sexton paused and chuckled softly. “*You see, sir,’ he said, ‘our regular minister had been using that paper as a book-marker more than a year, and John Q. Griggs, in a natty grey suit, sat in a front pew with the new wife he had taken just a week be- fore.” | ———_>-.___ The Honest Barber. “How much do you | shaving?” | “That depends entirely on how | many times I draw blood. Sticking- | plaster is now selling at about 30 | cents a foot.” | charge for The National Cream Separator It extracts all the cream from the milk. It runs lighter and handles more milk ina given time than It will pay for itself in one year other separators. and will last a lifetime. Costs almost nothing for You will find it one of the best sellers you repairs. could carry instock. Write to us about it to-day. Hastings Industrial Company General Sales Agents Chicago, II. the taxes paid by the company.) A GOOD INVESTMENT The Citizens Telephone Co., of Grand Rapids, Mich. Having increased its authorized capital stock to $3,000,000, compelled to do so because of the Remarkable and Continuing Growth ot its system, which now includes 27,000 Telephones, of which more than 4,000 were added during its last fiscal vear—of these over 2,000 are in the Grand Rapids exchange, which now has 7,600 telephones—has placed a block of its new Stock on Sale. has for years earned and received cash dividends of 2 per cent. quarterly (and For further information call on or address the company at its office in Grand Rapids. oman Its stock E. B. FISHER, Secretary. Our ‘‘Crackeriack’’ No. 42 Note the narrow top rail Our new 1907 General Store Catalog ‘‘A’’ is now ready. Let us figure on your requirements. One case, a hundred or your com- plete outfit. Consult our ‘‘Expert’’ ifSyou desire your store planned or re- modeled. GRAND RAPIDS SHOW CASE CO. GRAND RAPIDS, MICH. The Largest Show Case Plant in the world New York Office, 714 Broadway Under Our Own Management Fort Wayne, Ind. will remain in its liquid It explains Cut No. 42 Long Distance Outfit ” ie entie restr rnicniomtnaes MICHIGAN TRADESMAN Souls Smothered by a Slush of Ma- ternal Sympathy. If I could put up one prayer for the guidance of my sex more fervent than all the rest it would be that woman might be delivered from the vices of her virtues. To me there is no other thought so profoundly depressing as the knowledge that woman’s goodness is responsible for half the wrong in the world. In one of Mr. Howell’ most charming novels he tells of a blundering saint who, with the best heart on earth, could do more harm in a minute than malice could invent in a week, and, in a way, she is typi- cal of the general feminine attitude towards life. Take the matter of sympathy, for instance. That is always held up as the chief 6f womanly virtues, and from the time a girl is old enough to understand anything she is taught, directly or indirectly, that woman is born into the world to be a kind of human mush poultice and to plaster everything and everybody with pity. She is never taught to use any dis- crimination or judgment in the matter or to question whether a person de- serves to be pitied or flayed alive. Her mission is simply to be indis- criminately sorry, to be always ready to slop over with sympathy and keep her tear ducts always open. In theory the idea of the woman whose tender heart pities the sorrows of the whole world is beautiful. In practice it is simply administering a kind of mental and moral dope that saps the strength and befuddles the will and is one of the most dangerous things on earth. If we could get at the secret of nine-tenths of the fail- ures in life, be sure that we should find that they were the direct result of this mischievous feminine sympa- thy on which women pride them- selves-so much and which they es- teem such a virtue. There comes a time to each of us when we line up face to face with the crisis of our destiny, when the heart fails and the courage wavers and a word will turn the scale and send us either on to fight out our battle bravely, heroically, victoriously, or else make us turn in craven fear and skulk back into the tents to be camp followers all the rest of our days. It is then that the deadly womanly sympathy gets in its work, and the woman who loves us slays us with her pity. She feels so sorry for us, for all the hardness of life we must endure, she will never blame; she will only excuse i fwe throw up our hands and give up the fight, her very sym- pathy seems to justify failure. It is all so comforting, so sweet and so terribly fatal to every energy and am- bition. It is what we want, but not what we need. In the time of stress the real friend is not the one who says: “I know how hard life is for you, and how discouraging it is to fight against such overwhelming odds. Give up the struggle and- come back and be soothed by my pity,” but the one who says: “Don’t be a coward. Of course, it is hard. Everything —— while in the world is, but have’ some grit. Fight out your battle and win your victory. Come back to me with your shield or on it.” That kind of a woman may be call- ed hard and unsympathetic, but she is the one who helps. She is behind all the great achievements of life. In an interview with one of the most prominent of the railroad magnates of this country—a man who has risen from being a track-walker to the head of a great system—he said the other day that there was a time when he was so discouraged, when promotion was so slow and the work so hard and the pay so little that he was tempted to give it up and went to his mother to tell her so; but she held him to the career he had undertaken. She encouraged him and sent him back with new determination to suc- ceed. “If she had given me one word of pity,” he said, “she would have ruined my life right there, but she didn’t. She gave me a brace instead.” A mother’s sympathy! It is out synonym for all that is beautiful and tender in life. Oceans of sentiment and tons of poetry have been written on the subject, but it is time now somebody was telling the truth about it, and pointing it out as one of the greatest dangers that can menace the well being of an individual. It is pass- ing strange mothers never consider it, but it is a fact, nevertheless, that to be brought up in an atmosphere of chicken-hearted pity is as enervating as to be brought up in an air full of deadly malaria. Abstractly, of course, every woman wants her children to be brave, self- reliant and successful, but she does not take the trouble to try to culti- vate those qualities, or, rather, she wants the good things of the world to come to them on wings. She does not want her children to have to go through the travail and work and worry of winning the prizes, and when they do face the necessity of fighting their way like everybody else, she overwhelms them with pity and they give up, unless they are made of stern stuff. Mothers don’t think of this, yet the smallest baby is subtly responsive to pity. Let the little toddler fall, and if someone rushes to him and cries out: “Is the poor baby hurt by the naughty chair?” he will yell as if he was being murdered. Instead let some one say, “Johnny is a brave boy. He never cries when he gets hurt,” and the little hero will blink the tears and face the world a con- queror even in his cradle. There is not one of us who can not point out a dozen cases where lives have been ruined by a mother’s ill- timed and misdirected sympathy. I have in mind now an instance in which a man of more than ordinary intelligence, of superb health and handsome face, is an abject failure— soured, disgruntled, a ceaseless source of sorrow to all who know him—and who has a pestect right to turn upon Individuality Franklin Type D, four cylinders, air-cooled, shaft-drive, sliding gear transmission, Franklin disc clutch, 105-inch wheel base, self- finding gear shift, 20 Franklin horse-power, 1,900 pounds, 45 miles per hour, full lamp equipment. Ironed for topand glass front, $2,800. Individuality can be found in products as well as persons. Look the field over and where will you find a motor car with an established reputation possessing such marked INDIVIDUALITY as the FRANKLIN, so pronounced that it is universally conceded to be a type of construction in a class by itself? What does this prove? It proves that we are original; that we initiate and not follow; that we do not accept the standards established by others; that we are not satis- fied merely with making a car sufficiently good for the present, but making one so good that the future of the FRANKLIN is positively assured; making one so good that the entire field of water cooled adherents arrayed against us could not prevent the most conspicuous motor car success in the history of the automobile—an achievement attended with unusual difficulty at the outset, it is true, but the barriers of unfounded preju- dice, slowly but surely, have had to yield to a principle of construction found:d on merit and developed by the skill and experience of the best mechanical talent in the country. Air cooling, light weight and comfortable riding are three big things that have made prominent the IN- DIVIDUALITY of the FRANKLIN. Ask for the ’o7 Franklin catalogue, one of the most beautiful and instructive motor car books ever issued; also Whitman’s story of his trip ‘‘Across America in a Franklin.” : H. H. FRANKLIN MEG. CO., Syracuse, N. Y. ADAMS & HART Sales Agents--Western Michigan ; 47-49 No. Division St. Grand Rapids, Mich. ipa it Spemaiiatarmendial so iene wrenqhss ee ee er ae beer ecike Ete 8 Satie Some tina Sacer a ; . Seaton. ee estat eantesiries -arseeccane eae ee — his mother and curse her for what he is and what she made him. As a boy he never obtained any ed- ucation, because his mother always sympathized so with his hardships at school, where the cruel teacher ex- pected him to learn his lessons and behave himself. Tommy would come home with tales of how long the tasks were and how strict the teacher was and how a big boy had tyrannized over him, and his mother would keep him from school because she was so sorry for him. When he grew up and started to work the foolish story was repeated. Every situation that Tommy got there was something un- pleasant about. He had to work too hard or go too early or stay too late or the employment was not congenial or something disagreeable occurred. Tommy’s mother wept bitter tears over how hard _ things were for her precious darling and how dreadful it was for him to have to work anyway when she read in the papers about the sons of millionaires who were yachting and hunting and coing nothing. The result was that Tommy always threw up his job the second week and at last he decided that it was so much less hard for his poor old mother to take boarders than for him to work anyway that he quit trying. Then he fell into bad company and, as it was dead easy to get drunk, he acquired the gentle art of being a bar-room loafer, whom his mother supported, but even then she did not blame him. She only sympathized with him, and when he came home reeling drunk she put him to bed and the next morning met him with a glad, sweet smile. More than that, she got angry with her friends because they despised him for the miserable creature he was, and she would re- peat to them with a smile of perfect self-righteousness all the old, idiotic platitudes about a mother’s sympa- thy. Yet it was a mother’s sympathy that was responsible for the whole wretch- ed ‘business. If she had made him go to school instead of giving up every time the lessons were ‘hard; if she had held him to whatever business he undertook and made him win the fight and conquer its difficulties, nobody can doubt that Tommy would have grown up to be a comfort and an hon- or to her, instead of a disgrace. A soul was given into her keeping and she smothered it in a slush of pity. It is easy to pity those we love. It is hard to send them out to suffer the wounds and the heartbreaks, the lone- liness and the despair of the struggle of life; we have no more right to drug them with the anodyne of our pity than we would have to stupify them with chloroform for every pin prick of pain. What the world needs is not the women who pity us for our sorrows, but the women of high courage who have the nerve to stand behind us and brace us up to doing the best that is in us. We need grit, not pity. Dorothy Dix. —_———__>-2--a————_ This world would be a good deal better if some folks who talk a great deal about their love for the human race would focalize their affections. The Lazy and Tired Clerk. The man that is always hunting for work is the last man that has the boss hunting work for him, and is the last man in the store that has disagreeable jobs given him. The proprietor of a store is just as human as the people who work for him and will be well aware, when he is giving orders that no one wants to carry out, that the lazy man is very likely tc be the one to have these jobs to do. Laziness is no longer tolerated in any business or profession. A lazy man is of no more use in the retail shoe business than a dead man, and he takes up more room. You have a man in the store that you think is a favorite of the boss I know. Did you ever sit down and _ think over your own actions in the store and compare them with his and wonder why he is favored instead of you? If you will, you will find that he is busy all the time and that you have lots of time to glance over the papers and to chat with other fellowy in the store. There is another feature of his being busy all the time: 4 man who knows he is going to keep right on working until the store closes has no particular incentive to get through the job he is then on, as he knows it will only be to take up something else, so he works more carefully than the fellow who is hur- rying to get his work done, and the result is that the ever busy man not only does more work, but he also does it more thoroughly. The clerk who works in the fear that he will do more than he is paid for has the satisfaction of knowing he will never be paid for more than he does. To be a good shoe clerk means. to be a good worker, but to be a manager of a shoe store or department is to be a better posted man, and to be a proprietor is to have been industrious and energetic. But it takes work; it takes a continual. study of what is going on around the store and in the shoe business to get out of the ranks of the shoe clerk and build up some- thing that will enable one to rise to a place in the shoe world that is be- yond that of a mere satary drawer. 3usiness success results from oppor- tunity plus the right man—the work- er._-Shoe Trade Journal. —_+2>— —___ Known the World Over. The story is told of a young dry goods merchant who took the entire receipts of the first day’s sales, $36, and spent it all for advertising in the next day’s papers. To-day he is the proprietor of one of the leading stores in America, and the name of John Wanamaker is known the world over. Suppose, instead of advertising, Wanamaker had been content to let his goods speak for themselves, as it were. How far would their voice have carried his name? He would have remained a modest, unknown merchant—or, more likely, have fail- ed. How many people are interested in booming your business? Not as many as are trying to get business away from you, and if you do not let the buying public know, and know frequently and earnestly, that you MICHIGAN TRADESMAN are in business to stay, why you can depend upon it your business days are numbered. The power of publicity is certainly great, but, like any other power, it must be handled carefully. Reckless publicity is disastrous, but in the hands of a conscientious, competent advertiser, publicity becomes the highway to success; but the success is not always assured when the ad- vertising copy is sent to the publish- er, for the best that advertising can do is to create a demand, and the demand can be greatly hampered by disagreeable clerks or incompetent salesmen. Success means publicity backed by a good article and good salesmanship.—H. M. Davis in Sell- ing Magazine. The latest advices from Germany indicate constant progress in the per- fecting of the wireless telephone. So far the best practical results have been attained at a distance of two miles or under, but words can be dis- tinguished at even a greater distance. The noticeable thing about these ex- periments is that they do not cause any real excitement. When the first steamboat plowed up the Hudson, when the first train made its way over the wooden rails, or when the first Atlantic cable was laid, there were tremendous outbursts of popular amazement. People do not seem to wonder much now about anything. We regard the most advanced discov- eries of science as a matter of course and do not get surprised at all. No wonder we have ceased to believe in miracles. Mica Axle Grease Reduces friction to a minimum. It Saves wear and tear of wagon and harness. It saves horse energy. It increases horse power. Put up in 1 and 3 lb. tin boxes, 10, 15 and 25 lb. buckets and kegs, half barrels and barrels. Hand Separator Oil is free from gum ard is anti-rust and anti-corrosive. Put up in %, 1 and § gal. cans Standard Oil Co. Grand Rapids, Mich. CHILD, HULSWIT & CO. BANKERS GAS SECURITIES DEALERS IN STOCKS AND BONDS |, SPECIAL DEPARTMENT DEALING IN BANK AND INDUSTRIAL STOCKS AND BONDS OF WESTERN MICHIGAN. ORDERS EXECUTED FOR LISTED SECURITIES. CITIZENS 1999 BELL 424 411 MICHIGAN TRUST BUILDING, | GRAND RAPIDS | DETROIT OFFICE, PENOBSCOT BUILDING ay ———___ The Sign of Quality LOCAL a el vie Say Nie eed Let us call and explain. FIRE! TELEPHONE Lift the receiver from the hook and tell Main 330 or a postal card. A Call in the Night POLICE! the operator. Exclusive Feature—We Have Others We will do the rest. Michigan State Telephone Company C. E. WILDE, District Manager Grand Rapids, Mich. Absolutely Pure Detroit, Pure Apple Cider Vinegar Not Artificially Colored Guaranteed to meet the requirements of the food laws -of Michigan, Indiana, Sold through the Wholesale Grocery Trade Williams Bros. Co., Manufacturers Made From Apples Ohio and other states Michigan 22 MICHIGAN TRADESMAN MAIL ORDER HOUSES. Don’t Let Them Monopolize the Leaders. . Be fair, even although it hurts in thus attempting to look on your store through the eyes of the farmer who enters it in a somewhat antagonistic frame of mind. Remember that the catalogue which Mr. Farmer studies in his spare time tries to make a clean, attractive and inviting showing of all its wares. The cuts are the best that money can buy. The descriptions magnify all the good qualities and are mar- vels of studied silence about the poor qualities of the merchandise. Deftly the idea is conveyed that the merchandise in the catalogue is su- perior to that in the local store, and that the retail mail order house not only asks a lower price, but at the same time gives a better thing for the smaller amount of money. Contrast your store and its effects on the farmer fresh from the study of one of those catalogues. Can yor wonder that your store repels rather than attracts him? Will-you go on letting Mr. Farmer feel that your store is less clean and less orderly than the retail mail order catalogue houses? Will you go on letting him con- trast “the great department store on paper” which offers pretty nearly everything in the whole range of mer- chandise with your same old pinched showing that long since proved it- self ineffective? Will you content yourself with nothing but complaints while the re- tail mail order houses make the farm- er feel that he is able to buy from them single articles as cheaply as you can buy by the dozen or gross? We repeat—see yourself and your store through the farmer’s eyes and you will cease to wonder why he chooses to trade elsewhere than in your store. As you come to understand how your store may be repelling Mr. Farmer, right now, you will also come to know how it may be made more and more attractive to him. The very first step to take is to clean up. Paint the front. Fix the sign. Wash the windows. Dust over, through and under the stock. So far as practicable get goods of + kind together—and keep them where you put them. The retail mail order houses are iucomparably harder competition on goods like stoves, furniture, sewing machines and buggies than they are on shoes and rubbers or on articles of all sorts and descriptions that sell over the retail counters at $3 and down. Moreover the very fact that these particular goods are popular—in price and other respects—gives you in them the ideal material for such price com- parisons as will force the conclusion that after all you are cheaper thar retail mail order houses. In popular priced shoes you will find the means of making your push most resultful in winning back the trade that has been won away from you by the retail mail order houses, Every time you tell a customer you do not handle a shoe called for, thus forcing that customer to go elsewhere to supply the want, you have encour- aged that customer to form the habit of trading at another store. Chris Dunbar. The Boy and the Trusts. The late Henry Altemus, the well- known Philadelphia publisher, dislik- ed trusts, and foresaw trouble from them, says the Baltimore Sun. At a journalists’ dinner in Phila- delphia Mr. Altemus said of trusts: “They remind me in their cupidity of a boy I once knew. “This boy’s mother ran into the nursery one afternoon and said: “Jimmy, what’s the matter your little brother?’ ““He’s crying,’ the boy answered, ‘because I’m eating my stick of can- dy and won’t give him any.’ “Ts his own candy finished?’ ““Yes, ma’am, and he cried while I was eating that, too.’” with —————— i A Mammoth Screw Wrench. The largest screw wrench yet re- ported is made by a firm of Worces- ter, Mass., for tightening the large ruts used in bridges The wrench is seventy-two inches long, and has a full jaw opening of twelve inches, with a depth of eight inches. The to- tal weight is 160 pounds, of which the jaw supplies thirty-three and one-half pounds, the screw eight and one-half pounds, and the bar 114 pounds. 22-2 ——_____ The man who never has looked over the fence is most ready to de- scribe the dangers there. DETROIT BRANCH, 48 Jefferson Ave. The Hen Comes Into Her Own. It is not many years since a hen was just a hen and nothing more. She had no pedigree, no aristocratic tra- ditions, no exclusiveness, no distin- guishing family traits or features. The black hen of one season might be the progenitor of the black-and- white speckled pullet of next year, and her granddaughter of the year after be of yellow or red coloring. It was all very uncertain. They were just simply barnyard fowls, and not very much was expected of them. Most of them had to scratch for a living and to find roosting-places where best they could. All this has been changed. The hen is now a cherished part of the farmer’s live stock and the comfort and well being of herself and family are well looked after. Special accom- modations are provided for her, and much interest is taken in her various forms of development. She is no longer a scrub; she has a lineage to which her owners point with pride and which is registered in books of authority. She must live up to a standard, too, if she expects ever to be rewarded by being brought to a show. If she is a Plymouth Rock, the markings fof her gray feathers must follow an established model; if she is a Cochin the feathers on her legs must extend only to a certain measure over her toes; if she is a black Spanish or a Leghorn her comb must have so many notches, and no more, and so on throughout the list of Wyandottes, Brahmas, games, etc. : LWA 5 ft aS gi “ot ly i> MEd Hi 5 If you are wandering in the desert of dissatisfaction, if Kar-a-van is the oasis to which you should turn your attention. homes it is filling a long felt want, and filling it so completely th JOIN THE KAR-A-VAN CROWD Sell KAR-A-V, AN Coffee A complete line under one Brand, Six Grades A display of these aristocratic fowls THAT RICH CREAMY KIND is an impressive spectacle. Their yo- calization, too, it may be remarked, is a thing to be remembered. Fed and cared for with an especial view to their visit to the city, they are ‘gorgeous to behold, and once having seen them the observer can no long- er think lightly of the egg he con- sumes at breakfast or of the fried chicken whose toothsomeness helps to mitigate life’s asperities. It is right that the hen should come to town now and then and be looked at. It is her due that the public for. which she does so much should come and admire her. She and her tribe add vastly to the wealth and prosperity of the State, and it is only fair that the debt to her should be recognized. When her week at the show is over she will go home and settle down to the steady business of producing more eggs and more pros- perity, for in these modern days she has nothing else to do. re Something of a Bad Break. Telephone mistakes may have their serious sides. A man who wanted to communicate with another named Jones looked in the directory and called up a number. Presently came through the receiver a soft, feminine “Halloa!” and he asked: “Who is thate” “This is Mrs. Jones.” “Have you any idea where your husband is?” He could not understand why she rang off so sharply until he looked in the book again and discovered that he had called up the residence of a widow. you want to get out of the burning sands of competition, the At the pool of trade, in the stores and in thousands of at there is no room for doubt or argument. Retailing at 20c to 40c per pound The Gasser Coffee Company Home Office and Mills, 113-115-117 Ontario St., Toledo, Ohio CINCINNATI BRANCH, I1 East 3rd St. CLEVELAND BRANCH, 425 Woodland Rd., S. E a re QE Se eer Sanaa RNS Dae 4 3, 4 j ee Ee STOTT MICHIGAN TRADESMAN i II a I neers 23 Why Brave Men Only Succeed. Fear is an enemy to success among both hand and brain workers. They toil year after year, doing the same kind of work over and over, and are no more likely to be promoted than during their first months of service. They can not well say there have been no opportunities, for above their rank have occurred many vacancies, which generally have been filled by strang- ers who could not possibly under- stand the minute details of the busi- ness so well as those who have served long and faithfully. Yet the employ- ers saw fit to place strangers above them. There must be something that impedes progress; it can not be that employers dislike them. Is it not fear, or lack of confidence in self? They feel that they are not quite qualified, that they may not be able to manage, or that they will hear some flippant remark of disapproval from the employer. The only impediment is fear, that great imagination of something that has not yet happened or never may happen. Employes often comment on the situation when they learn their “boss” has sent in his resignation or that his service no longer is required: “I would like to have there is fine money in it. that job, I dare not apply for it, as I may not be able to hold it down, and then may be out of work a long time before I get an- other job, so I guess I will stick to this a little longer, as I am sure of making a living here. Don’t you know a bird in the hand is worth two in the bush?” Thus they continue to travel in a circle because they are sure it will land them safely at the point from which they started. Many times has an employer visit- ed his help with the sole object of selecting one for a manager. Upon his arrival he found all seemed to think that they were not working fast enough when they discovered he was among them or feared they had made some error for which they expected censuring. He plainly saw that not one of them had enough confidence in himself -to hll the position and he would look forj;true this is of razors, an outsider. application for the position and satisfactorily the employer would have given him the first opportunity. Owing to the nature of the work in some departments of a large firm employes steadily advance. Those who are not so fortunate as to be so promoted fret because they fear the employer does not consider them favorably. They never make an effort to test the question, only live in hope that some day their fate may change without their having made the first effort. They wonder why they are not ad- vanced. They do not know the employer has discovered they are slaves to fear and have no confidence. He knows the atmosphere they radi- ate must partake of self. They can not radiate anything unlike self. It matters not what they pretend to be, the employer takes their real meas- ures and not the pretended. Alfred Jeffries. _———__ 22a Chocolate Candies. The chocolate trade of to-day cov- ers about 20 per cent. of the candy business in this country, while in Ger- many, France, and England it is 80 per cent. It is literally in its infancy on this side of the water, but if it continues in the next ten years to stride as it has in the last few years the chocolate trade will have reached fully 50 per cent. of the United States candy trade. Another significant fact is that while formerly the chocolate coatings were brought here from Germany, France, and Belgium, the chocolate flow has turned. As to-day the choc- olate factories of those countries are surpassed by American ones, the goods have changed from an import to an export. Loveday A. Nelson. +. ___ When the Wires Tire. “Messages,” said a telegraph oper- ator, “always slide over the wires bet- ter on Monday than on any other day. The wires, you see, have profit- ed, by their Sunday fest It is 4 fact that- inanimate as well as ani- mate things get tired and need a va- cation occasionally. You know how of automobiles, ‘of locomotives, and it is just as true Should an employe have made anj;of telegraph wires. A wire after its as-; Sunday rest gives a quicker, a fuller sured the employer that he was mas-/and a more delicate transmission. It ter of the situation and had no doubtjis like a piano that has just been of his ability to perform the duties! tuned.” Worth Remembering. Some of you may have it in your heads that you must be a college graduate or that you must possess certain qualifications in a book way before you will be able to make your mark in the world. Book learning is not the “whole thing;” in fact, the records of great men in the commercial world show in most cases that such men have had little of this. There are other qualifications which are just as important, or more so. Among them, grit and determina- tion count for more than most other qualifications that make for success. The lives of many of the greatest men in the commercial world prove and emphasize this. What we want to point out to you particularly in this little sermon is that if you are not “educated” in a book way this is no reason why you should be discouraged. Maybe you have other qualifications that will count for just as much, if not more, in the battle of life. Make the most of these qualifica- tions and of your opportunities. _——-_ ooo Without Kindling Wood. According to a recent dispatch New York City is suffering from a_ kin- dling wood famine. Grocers all over the city say that they have not seen the woodman for more than three weeks. The kindling wood is cut from Pennsylvania hemlock and _ Virginia pine. Dealers in the product say that the severe winter in Pennsylvania and the scarcity of freight cars are among the causes for the shortage. Another reason is that Virginia woodmen are getting better prices for pine in the form of lumber for building purposes and are ignoring the fuel-wood trade ———__>-2-.—____ Cautious All Around. “Why have you been absent from school?” demanded the teacher. “Why,” replied the boy, “Mom broke ’er arm Monday.” “But this is Wednesday. Why did you stay away two days?” “Why—er—it was places.” broke in two ——__..2—_—______ The finger of scorn never is on the helping hand. pn Singing cures more sorrow sighing. than High “ Ideal e Grade Go-Carts, Foiding Carts and Baby Carriages “The Big Michigan Line” Bein Many hardware and general stores are selling these goods at anice profit. Are you missing your share? Ask for catalogue. Detroit Folding Cart Co. Detroit, Mich. Our Specialty Feed, Grain and Mill Stuffs Straight or Mixed Cars You will save money by getting our quotations, and the quality of the goods will surely please you. Watson & Frost Co. 114-126 Second St. Grand Rapids, Mich. We are Headquarters for Base Ball Supplies Croquet, Marbles and Hammocks See our line befere placing your order. Grand Rapids Stationery Co. 29 N. Tonia St Grand Rapids, Mich. If so, you will be interested in our Coupon Book System, which places your business on a cash basis. We manufacture four kinds, We all the same price. will send you samples and full information free. Are You a Storekeeper? TRADESMAN COMPANY, Grand Rapids, Mich. 24 MICHIGAN TRADESMAN LOOKING FOR TROUBLE. One Can Almost Invariably Meet It Halfway. Written for the Tradesman. Teddy, who sells white goods, does not look the part. He stands six feet three in his stockings and tips the scale at two hundred pounds. He de- votes most of his leisure time to phy- sical culture stunts and might make good in the prize ring if his inclina- tions led that way. He is peaceful and serene and you've got to step on kis toes until he understands that you mean to insult him before he’ll waste any of his store of the Eternal Ener- gy upon you. He will argue an hour before he'll fight, but when he gets ready for battle there’s something coming to the man opposed to him. Teddy sat in a cigar store last night, meditatively chewing gum and waiting for the boss to get off watch so. they could go to the theater to- gether. Teddy does not smoke nor drink, for that would be bad for his athletics. To him came Johnny, red of face and all anger, with the lust of revenge showing in his eyes. John. ny had been quarreling over a game of pedro in the little card room away at the back of the store. “Teddy,” he said flopping into a chair, “if I had your muscle I’d go back there and wind that brute’s clock for him.” Teddy smiled superiorly. “What would you get out of that?” he asked. “Satisfaction.” “Satisfaction passes with its accom- plishment,” said Teddy, “but it takes a month for a broken head to heal.” “Well, I’d risk the broken head if I had your strength and training.” “Big men don’t always win. If they don’t get beaten up they get into jail. When a man is capable with his fists he’s too apt to meet trouble halfway, which is entirely unnecessary, as_ it will find you when it wants you, no matter where you hide or what you do to pass it up. Forget the physica! revenge, me son. It is superfluous and not calculated to lift a man in the estimation of the public.” “It’s easy for you to say that.” Johnny thought he scented a story and he was not wrong. “When I first took to the road,” said Teddy, “I never dodged any- thing I saw coming my way. I was not quarrelsome, understand, but I wouldn’t take back talk. I used to get into some funny scraps, and I’m going to tell you about one of them. It demonstrates that a man who sees trouble coming and won’t duck is quite likely to get locked up, if noth- ing worse happens to him.” “Did you get locked up?” “Don’t be in a hurry, me son. It will all come out in the wash. One day I was over at Philadelphia work- ing among a lot of little establish- ments that had been on my list for a long time and hadn’t been attended to. Just after dinner I came to a lit- tle store where a pretty young e'rl sold cigars, magazines, candy, ice cream, and all that, from daily news- papers to little hot drinks from the fountain. The girl was a stranger to me, and pretty, so I took a stool - at the marble counter and asked for a hot drink.” : “Sure you did,” said Johnny. “I noticed that the girl looked wor- ried, and kept looking out of the big window as if expecting someone. Presently she leaned over the coun- ter with a smile that won me heart and asked if I was in very much of a hurry. Of course I wasn’t in a hurry. I would have stayed there all day just to keep within the attraction cir- cuit of those blue eyes.’ She sure was a peacherino.” “Taken for granted,” said Johnny. “So I told the little dear that I was not in a hurry, and what do you think she did? Instead of asking me to stay about as a defender, or some- thing like that, she suggested that I run the store while she went out on. an errand. She said that she wasn’t a bit afraid to trust me, as she knew the firm I worked for and knew me by reputation. So the little peach put on a bewitching hat and went out, leaving me sitting at the soda foun- tain and wondering what I’d do if any one came in and wanted to buy something that wasn’t marked in price. “While I sat there a breezy young chap drifted in; carrying a little leath- er grip and an air of assertion. TIT just took a dislike to the chap the minute he opened the door, but 1 stepped around behind the cigar case and laid my hat aside. He looked me over through a pair of nose glasses that would not stay placed and egrunted: | “Where did you come from? 1 never saw you here before.’ “I smiled sweetly and observed that I hadn’t been there long; was, in fact, new to the business: but he did not appear to like my explanation. I couldn’t see what business it was of his, anyway. “*You’re big enough to be pulling stumps,’ he said, and then the sleeves of me coat began to get too small for me biceps. “‘T have an application in for three sizes smaller in the next incarnation,’ I said, having made up my mind that the fellow needed a lesson. Besides, I had had no time for physical cul- ture that day. He snorted. “Don’t get gay with me,’ he said. ‘I want to look over that last report of yours. There’s something crooked ia it” “Now, I had no idea what the fel- low was talking about, and I didn’t care. Of course I should have ex- plained the situation, but, as I have before observed, I had had no time that day for physical culture. I think I asked him how he got away from his keeper, and if his head had gone wrong over some bum report, but he said he was the manager of the chain of stores and would throw me out of a job right there if I didn’t apologize and produce the report. 5 “I think I remarked that he’d bet- ter run along home and play he was a four-track railroad, which would keep him out of the way of the po. lice, if it didn’t improve his minds, and he came around behind the coun. ter and pulled out the cash drawer. “I’m not going to stay here and ar- gue with a lunatic,’ he said. ‘I’ll close girl to return. the joint until I can send someone up from the office. Get out.’ “By this time I knew what was coming off, but I was too mad to ex- plain the situation to the fresh young man. When he drew out the cash drawer I took him by the collar of his coat and the bosom of his trous- ers and slid him down a steep stair- way into a dark and mouldy _base- ment, where he amused himself beat- ing on the door with his fists. About this time I became anxious for the You see, I didn’t know what sort of a scrape I’d got her in- to, and I began to feel sorry. Be- sides, it was only a question of time when the smart young man would work his way out of the cellar and then it might be necessary for me to put him to sleep. If I hadn’t been so blooming strong I wouldn’t have gotten into the scrape. “While I was considering what to de next, a muscular fellow in a blue uniform opened the door and entered. I thought at first that he was-a po- liceman ,but he was a fireman, or a Street car man, or something of that sort. He looked rather queerly at me and cocked his head on one side and listened to the other fellow pounding on the cellar door. Then he threw off his coat and began rolling up his sleeves, a thing a man who really wants to fight never does. It’s a bluff, a great big bluff. “*So,’ he said, ‘you’re the scum that’s been comin’ here insultin’ the goil? She said she’d leave you in charge some day an’ let me come an’ beat you up. Now I’m goin’ to change your face good an’ proper.’ “I could have squared everything right then if I’d had any sense and hadn’t been so strong. What I said to the fellow didn’t calm him any. [ think I told him that I had waited so long for him to drop in that I couldn’t spare him much time, and advised him to ’phone for a surgeon before he opened hostilities. He dis- regarded all my advice and sailed in. Just as we got to going in a way fit to do us both credit a sleek young man in a black suit popped in. The blue man gave one look at him and tried to draw out of me fond em- brace, , “‘That’s him!’ he said. ‘I made a mistake in me man! Let go!’ So I let go, and just as the blue man got the other down on the floor the cel- lar door flew open and the manager hopped out and lighted on me like a hawk on a hen. He was so mad that he frothed at the mouth. By the time the show cases were all] down and the soda fountain suds mixing with the cigars and candy the sweet young girl came back. ““T’m afraid I’ve not been a success here,’ I said to her, ‘but I'll give you possession in a minute,’ and I took the two men in me arms and ‘tossed “em out on the walk, where they fought on like a couple of bulldogs. A crowd gathered, and it looked like the cadi in the morning for both of them. “*You’re a brute!’ cried the girl, making for my hair, ‘and I just know you've robbed the cash drawer.’ Then it was policemen and the hur- ry-up wagon for the three of us, and it was midnight before I got out on bail, and I paid a fine the next day, and the blue man wanted to fight me again. I wasn’t so strong then. No more for me. I had had quite enough of that nest of lunatics. And I might have avoided all the trouble by ex- plaining to the manager, then I would not have carried a black eye for a week, and the girl wouldn’t have lost her job, and the other young man wouldn’t have been taken to the hos pital. All of which goes to show that it is not wise to meet trouble halfway, or be too strong wnen there is some one spoiling for a fight.” Alfred B. Tozer. —_22.—___ A New Fiber Plant. Samples have been received in Washington of the fiber of a new plant discovered in Brazil which, ac- cording to the United States Consul! at Rio de Janeiro, may revolutionize the linen industry of the world, Ex- periments have reached a point where it is stated, without question, tha: the fiber is a success and that its in- fluence will be felt in the fabric world. The plant is virtually a weed grow- ing from 12 to 18 feet high in four or five months, resembling in genera! appearance the hemp. It is hardy, re- quires no special cultivation and ma- tures so rapidly that three crops a year can be grown. The fiber runs generally into three grades, the finest of which corre- sponds to the best linen, the second to coarse linen and the third to Eu- ropean hemp. From the fiber of the plant, therefore, come both fine linen and strong rope. The residue of the plant is suitable for the manufacture of fine writing paper, so that every portion of the plant can be used for some industrial purpose. The process of producing fiber from the new plant has just been pat- ented in the United States. Whether the plant can be grown in the south- ern portion of the Pacific Coast re- gions of America free from frost it not yet known. The subject merits the investigation of the agricultural and industrial authorities. ——+-+<._____ The Passing of the Hickory. The manufacturers of many varie- ties of tools, agricultural and other, find themselves facing a serious ca- lamity in the rapid disappearance’ ot that most valuable of American hard woods, the hickory. For certain uses, like ax-helves and hammer handles, almost no satisfactory substitute can be found. One of the hardest, it is naturally one of the slowest growing trees, and many years must elapse, if plantings are undertaken, before the trees can be made available for tim- ber. Some can yet be found in Mis- souri and in parts of other states in the same latitude, but from New England, New York, Pennsylvania. Ohio, Kentucky, Michigan and Wis- consin the hickory has almost disap- peared. Yet not long ago it was burned as the best of firewoods— thousands of cords every winter. The nuts,, too! How the “shell- barks” are missed! Probably the best plan for getting these back, for the delight of old and young, is to plant hickories for shade trees along the roads and city streets. S&x. tf : gh. MICHIGAN TRADESMAN Lyon Brothers ~ Set. the Pace for low price on reliable merchandise. Practically every merchant in the United States knows it. The fact is again convincingly eteavionsinated in our large Spring Catalogue which is now ready. Notwithstanding the prevailing high market conditions we have hammered every price down to a point that will surprise you. We are offering right in season lines at practically man- ufacturer’s cost today. You need the price protection this catalogue gives you. Write for it today. Sent free to merchants only on application. TRADE HANK LYON BROTHERS Chicago, Ill. Madison, Market and Monrce Streets Wholesalers of General Merchandise We Sell to Dealers Only 26 MICHIGAN TRADESMAN Things Which Go To Make Up Wealth. Talk _has become commonplace about this period of prosperity which grows bigger and lasts longer than any dreamer dared dream; but neith- er men of affairs nor economists have yet satisfactorily explained it. Nor have we any safe rule to judge the future by. Labor and land, population and capital—these are the things that go to make wealth. A population of the right sort gives value—that is, makes demand; saved-up money—that is, capital—enables labor to undertake enterprises that could not otherwise be undertaken or that would be done far more slowly. Then there must be land and labor. All this seems simple and element- ary. Yet there have been times when we had idle laborers, and when for every man,there was less land than theer is now; and many a time we have had capital idle and afraid to risk itself. There is, therefore, some- thing else than Jabor and capital and land and population that is neces- sary to make such a flow of pros- perity. We sometimes name _ this other thing confidence, but naming it confidence does not take us far to- ward a real explanation. For what keeps up our confidence? You may have all the confidence in the world, but you do not long buy things unless you want them and have the money to pay for them; and your wants and your supply of money do not come to you merely because of your mood or of a mood of the public. There is a deeper cause than this. A plausible and probabie explana- tion is that we have for the first time during these last eight or ten years reached our working mastery of the modern machinery of production and transportation. We do more work, we feel surer of ourselves, and dur- ing the same time we have got away from the blight of cheap money threats. We make an acre yield more; we work our mines cleaner; alas! we cut our forests cleaner, too; ve have improved our. machinery ind made our processes of manufac- ‘ure better; we are in closer touch with the rest of the world, as well as with one another; we have or- ganized industry more efficiently and economically. and we are now get- ting the benefits of all the prepara- tory and organizing work which we did during the several decades pre- ceding the last. Is this not a sound economic. explanation? If it be found so, the continuance of prosperity depends upon the prop- er economic use of labor and capital and land, rather than upon the amount of it. If we could conceive of a state of society wherein every man and every saved-up dollar were at work producing something that has real and present value, there would be no panics and no hard times, And this is approximately what we seem to be doing. But whenever we put our capital and labor at work producing something that is not of real and present value, or is of but little value, then we may expect a lessening of prosperity. The ques- tion turns on many pivots, no doubt, but one pivot is the direction of productive work—whether it be a wise or a foolish direction.World’s Work. Don’t Forget. That a good clerk never makes the same error twice, while an indifferent one does, and generally loses out. That you don’t need to tell of your ability, if you possess any. Those in- ‘terested will find it out. That the fellow who accomplishes most is the one who makes the least fuss about it. That the man who is always com- plaining is the one with the frayed coat binding and ragged shirt. That it pays to smile all the time. “Smile and push” is the mighty good motto to stick to. That the forget-the-change habit is quite prevalent among a_ good many, and that a cash-register sys- tem promptly conducted eliminates it. That the less some fellows have to do the less they do do. That the man who sits down the minute the boss goes out is very oft- en seen standing around waiting for a job. That the one who has to be told vhat to do, when to do it and how to do it is usually the fellow who thinks he knows it all. That it’s.a good thing to learn te know the difference between what’s yours and that which belongs to some one else: That it is not volume of business alone that makes one prosperous. It’s making each sale yield a margin of profit that counts. That the clerk who obeys orders to the letter has the least cause for regret. That it pays to do as you are told rather than argue the point about do- ing it some other way. That a good many merchants hag- gle over a nickel and let many dol- lars slip through their fingers. That he who smiles and walks away lives to smile another day. That knowledge of the stock makes a clerk’s service valuable while he who has to ask is generally in the way. essa Cutting Both Ways. There is a story about a company promoter who advertised for an of- fice boy. He received a hundred re- plies. Out of the hundred he select- ed ten, and with the writers of these ten replies. he had a personal inter- view. His final choice fell upon a bright youth, to whom he said: “My boy, I like your appearance and your manner very much. I think you may do for the place. Did you bring a character?” “No, sir,” replied the boy; “I can go home and get it.” “Very well; come back to-morrow morning with it; and if it is satisfac- tory I dare say I shall engage you.” Late that same afternoon the finan- cier was surprised by the return of the candidate. “Well,” he said, cheer- ily, “have you got your character?” “No,” answered the boy; “but I’ve got yours—an’ I ain’t coming!” —_~++.—____ Zeal without knowledge is without light. 5 fire Reading the Sunday Papers. A man who was traveling through a sparsely settled region stopped at a typical back-woods farm house to en- quire the way to the nearest town. “What’s the news?” asked the woodsman, as he leaned his lank frame against the fence and pulled his long beard thoughtfully. After telling him some of the re- cent happenings in the world the traveler suggested that he ought to take some weekly or monthly periodi- cal that he might keep in touch with the outside world. “Wal,” said the old man, “my son in Chicago five years ago sent me a stack of Sunday newspapers that high”—indicating a height of about three feet—“and I ain’t done readin’ of ’em yet.” —_—_. 2-2. A Shoemaking Record. The man who is strong on statis- tics looked around. . “They are getting the shoemaking business down to a very fine point,” he said. “It has got so now that they can take a piece of leather and feed it into the first machine and send it whooping along through four- teen other machines and sixty-three different pairs of hands, and finally it comes out a finished pair of shoes —and all in thirty-eight minutes.” The weary looking man in the cor- ner seat shook his head. “That’s nothing,” he growled. “I’ve got a ten-year-old boy who can wear ’em out in less time than that.”— Cleveland Plain-Dealer. The “Ideal” Girl in Uniform Overalls All the Improvements Write for Samples THE LOTHING(o TWO WeFACTORES GRAND RAPIOS, Mich. San Francisco, California, Crowd. Fifteen thousand people were congre- gated, to attend the special sale an- nounced by Strauss & Frohman, 105- 107-109 Post Street, San Francisco, Cal- ifornia. Their stock was arranged, their advertising was composed, set up and distributed, and the entire sale man- aged, advertised and conducted under my personal supervision and _ instruc- tions. Take special notice the amount of territory which the crowds cover on Post Street. Covering entire block, while the sale advertised for Strauss & Frohman by the New York and &t. Louis Consolidated Salvage Company is located in a building with only a fifty- foot frontage. Yours very truly, Adam Goldman, Pres. and Gen’l. Mgr. New York and St. Louis Consolidated Salvage Company. Monopolize Your Business in Your City Do you want something that will polize your business? Do you want to apply a system for increasing your cash retail receipts, concentrating the entire retail trade of your city, that are now buying their wares and supplies from the twenty-five different retail clothing, dry goods and department stores? Do you want all of these people to do their buying in your store? Do you want to get this business? Do you want something that will make you the merchant of your city? Get something to move your surplus stock; get some- thing to move your undesirable and un- salable merchandise; turn your stock into money; dispose of stock that you may have overbought. Write for free prospectus and com- plete systems, showing you how to ad- vertise your business; how to increase your cash retail receipts; how to sell your undesirable merchandise; a system scientifically drafted and drawn up to meet conditions embracing a combina- tion of unparalleled methods compiled by the highest authorities for retail mer- chandising and advertising, assuring your business a steady and healthy in- crease; a combination of systems that has been endorsed by the most con- servative leading wholesalers, trade journals and retail merchants of the United States. Write for plans and particulars, mail- ed you absolutely free of charge. You pay nothing for this information; a sys- tem planned and drafted to meet con- ditions in your locality and your stock, to increase your cash daily receipts, mailed you free of charge. Write for full information and particulars for our advanced scientific methods, a system of conducting Special Sales and adver- tising your business. All information absolutely free of charge. State how large your store is; how much stock you carry; size of your town, so plans can be drafted up in proportion to your full and your location. Address care- 3 ADAM GOLDMAN, Pres. and Gen’) Mg1 New York and St. Louis Consolidated Salvage Company Home Office, General Contracting and Advertising Departments, Century Building, St. Louis, Mo. Eastern Branch: ADAM GOLDMAN, Pres. and Gen’! Mer. 877-379 BROADWAY, NEW YORK CITY. Why Short Firm Names Are Val- uable. Col. Mower was in from the coun- try visiting his friend Smith. As they walked down the street they met a man who nodded pleasantly. “Friend of yours?” asked the colo- nel. “O, no; merely a casual acquaint- ance, that’s all—Mr. Green of the Green Incubator company. Paints all his incubators green, they say.” Another nod of recognition follow- ed and another hurrying on pedes- train. “Another incubator man,’ contin- ued Mr Smith; then reflectively, “but to save me I can’t recall his name. Odd name, as I remember it—but they do say he makes a better in- cubator than Green.” Before reaching his place of busi- ness, however, after considerable brain racking all the way down Mr. Smith recalled the name ana fided it to the colonel. It was Met- tenweiler—proprietor of the Metten- weiler Incubator company. With that the incident was turned pleasantly enough. Memory pranks are com- mon, and neither Smith nor the col- onel really had occasion to think anything more about the matter—at least, not for some time. COs- About a year later, however, Col. Mower, back in his pretty country villa, was figuring on incubators. It was then that the little incident of the city came back to him. The colonel was a spontaneous sort of man, and now that his mind was set on incubators he once, with them at And as is the case often, too, wanted men of this class, now that he wanted the incubators, the various literature he had received from time to time from interested could not find. This was annoying. Then he eident of the city of a firms he reverted to the little in- year ) ago. True, he readily recalled the name of Mr. Green of the Green Incubator company, for that was a simple name to remember, cubators and besides the in- said to he green. But the colonel wasn’t satis- fied with that, friend Smith had told him the other—‘confound it, what is that name now?”—made the better incubator of the two. He wanted the best if he could get it. For a while longer, with pen in hand, he racked his brain, but to nc pose. Then were painted for his pur- came the reaction, and with a few silent imprecations for all fools with impossible names he set himself calmly to work and wrote his letter to company. the Green Incubatoi Whether or not Mr. Green is cogni- zant of the value of his name in this connection is problematical. It is certain, however, that he didn’t know he had the simplicity of his name to thank for this particular order unless the colonel himself advised him of that fact. There is no denying the fact that an easy-to-remember name is a po- tent lever with any business for suc- cess. And in’this case, too, the or- der was forthcoming against the dis- reputation. Had the colonel been able to recall the other name there isn’t a doubt but that that firm would have received the order. : There are many people throughout the land who occasionally find them- selves in a similar predicament to that of Col. Mower. Sometimes it is a city sign the fickle memory is try- ing to recall, and again it may be some name from an advertisement. The shrewd business man needs no club to have the point pounded home. If a simple name is recalled more easily, it follows the cost to advertise it must be considerably less. Every postoffice in our commercial centers can bear evidence to the waste of advertising on account of difficult titles. Thousands of misdirected letters annually are returned to the writers or sent to the dead letter office—let- ters in the main not misdirected on clerical error, but on a_ haphazard proposition or a fleeting recollection. Simple titles are staying. They do not flee easily. Any title that may be up on the associate ideas plan is good—as: “The Hardwood Flooring,” “The Shade Awning, he Good- speed Automobile,” etc. Articles with a catchy name ex- ploited in the advertisements usually outsell those less fortunately named. C. D. Romero. —_—_s 2 Where Amber Is Found. Santo Domingo is one of the few places in the world where amber oc- curs in any quantity. The bulk of the supply comes from the vicinity of Konigsberg, on the Baltic seacoast. There it.occurs in the. lower oli- gocene, and appears to have deposit- ed originally in glauconitic beds of clay, which were afterward eroded by wave action and the amber distribut- od, although much of it is taken from brought 99 op MICHIGAN TRADESMAN beds in which it was originally depos- ited. Amber is simply fossilized ros- in, derived apparently from certain coniferous trees. The conditions un- der which it occurs in Santo Domin- go do not appear to differ substan- tially from the Baltic seacoast. It is found near Santiago city, associated with lignite, sandstone and conglom- erate. These beds probably belong to the oligocene formation and are found containing amber at a number of places on the north coast, as well as on both flanks of the Monte Cristi range. It also frequently occurs in the streams flowing through these beds. The amber is usually in ovate lumps, from the size of a pea to a man’s fist, often flattened and dull on the exterior, being covered witha kind of brownish crust. —_——-__o oe Are You Prepared for Warm Weather? you ready for it? Have you done everything in your power to make your store the most popular in town during the heated term? fens should be installed. Electric If that plan distributed about the store. The wat- er cooler is. a necessity that you can not afford to verlook. And don’t put it in some out-of-the-way corner where it won’t be noticed. Pull down the heavy, stuffy decora- tions from over your shelves and from the windows. Replace them with dainty summery material. Make the entire store look cool and airy. Unload the showcases, and, instead of having them crammed with stock, display a few Leave nothing undone that will make your articles well. store look cool or that will add to the comfort of your customers, Your money loses its power to help when it gets into your heart. The warm weather is coming. Are! is not feasible, small fans should be! ® 27 Glassware Decorated Lemonade and Water Sets. From $6 to $20 per dozen. Grand Rapids Notions & Crockery Co. Cor. So, Ionia and Fulton Sts. Grand Rapids, Mich. es Write us for prices on Feed, Flour and Grain in carlots or less. Can supply mixed cars at close prices and im- mediate shipment. We sell old fashioned ground Buckwheat Flour. stone Now is the time to buy. Grand Rapids Grain & Milling Co. L. Fred Peabody, Mgr. Grand Rapids, Michigan FOOTE & JENKS’ Pure Extract Vanilla and Genuine, Original Terpeneless Extract of Lemon State and National Pure Food Standards Sold only in bottles bearing our address. Under guarantee No. 2442 filed with Dept. of Agriculture. FOOTE & JENKS, Jackson, Mich. FOOTE & JENKS’ JAXON| Highest Grade Extracts, OU ARE at once. tinct disadvantages of a disparaged ALWAYS SURE of a sale and a profit if you stock SAPOLIO. You can increase your trade and the comfort of your customers by stocking HAND SAPOLIC It will seil and satisfy. HAND SAPOLIO is a special toilet soap—superior to any other in countless ways—delicate enough for the baby’s skin, and capable of removing any stain. Costs the dealer the same as regular SAPOLIO, but should be sold at 10 cents per cake. 28 e MICHIGAN TRADESMAN MAIL ORDER EDUCATION. Cub Clerk Aspires To Being an Ad- vertising Manager. Written for the Tradesman. The cub clerk came and stood by the desk of the old book-keeper. It was after hours, but the old man was still busy with his ledger. “What’s up?” he asked. “I’ve struck it now,” said the cub clerk. “Again?” “Other times didn’t count.” “They didn’t score, anyway.” “But this time it’s all right.” “Of course,” said the book-keeper. He went on with his work and the cub clerk waited for him to show more interest in the new proposition. But the old man worked on and the clerk continued: “I’ve been studying on the quiet for about a month, and I’m about ready to branch out. I know now what I’m fit for.” “What is it this time?’ asked the book-keeper. “The last time it was invention, wasn’t it?” “The last time,” was the reply, “I was about to fly away to the gold fields of the West. Now I get my gold right here.” “What is it?” “Advertising.” “Oh, you’ve got up a remedy?” “Nit! Think I’m a drug store? No, sir, I’m going to get into the swim as advertising manager of some big department store.” “That’s a nice job,” said the other. “You just bet it is. Say, some of them get as much a year as a con- gressman does. That’s pretty poor, I guess.” The book-keeper laid down his pen. “When are you going to start?” he asked, a smile brightening his shrewd face. “Oh, right away.” “Got your job?” “Oh, they get me a job.” “They do, eh? You're lucky.” “You act as if you did not believe me.” “IT presume you mean that the cor- respondence people you are paying your money to will get you a job?” “They guarantee it.” “Just so. I suppose they’ll get you a place where you can start in with about two thousand a year.” “IT may get more than that.” “How long have you been study- ing?” “Long enough to get through the course.. I’m about ready to com- mence work, as I said before.” The book-keeper studied the open pages of his ledger thoughtfully. “Why didn’t you learn how to run a big department store by mail?” he asked, in a moment. The cub clerk rolled a cigarette and seated himself on a box. : “Quit your kidding,” he said. “You can’t learn how to run a big store by mail, and you know it.” “Why,” said the book-keeper, “they teach you how to beat the races, and tune pianos, and become an artist, and how to write novels, and how to get a mail order business. I’ve been expecting some man to offer how to build a Panama Canal by mail.” “Oh, you’re sore at something,” said the cub clerk. “Why can’t one learn advertising by mail?” The old man laughed. “Suppose you get a job as adver- tising manager at a department store,’ he said. “You think the thing for you to do is to put the advertis- ing matter in good shape?” “Why, of course.” “That’s where you would fail. You have got to go through the depart- ments and size up the goods. You’ve got to know all about these goods. You’ve got to be able to. describe them, too. You step into the skirt department of a big store and ask the girl in charge to give you the technical names of the different an- nexes, additions, belfries, porticoes and angles of a woman’s skirt and she will give you the frozen face. She knows that you get a big salary, see, and she wants you to earn it.” “Then I’d have to make love to the girl!” “Then you go to the shoe depart- ment, or the millinery department and sit down to write up a screed. You’ve got an order from the manager to write something that will move those goods, and so you try to be funny. You’ve got a neat little screed all framed up in your mind. You ask the clerk to give you some prices and he begins with a lot of sizes ahd styles, if you are in the shoe depart- ment, and the first thing you know you are taking up all your space tell- ing the public what you have to sell and what you want them to pay for it. No chance for funny work.” “Then why don’t the heads of de- partments write the advertisements, if they have to tell the other fellow what to write?” “Sometimes they do. The adver- tising manager keeps himself busy watching the various departments to see that there is no stock that ought to be moving left on hand. He knows the cost of the goods and he knows what they can be sold for. He knows whether they are old or new, and he knows how much of a cut to make, but, of course, the boss passes on the prices. I presume you can learn all this by mail?” “Oh, they teach you a lot about goods.” “The place to learn that is at the store.” “All right. I'll get a jimmy, some night, and burgle my way into a big department store and learn all about goods. Will that suit you?” “You'll have to get in some way and learn about stock before you can get such a job as these people tell you about. When you have learned to write advertising you have just got to the primer.” “You’re a cheerful sort of an old chap.” “Tt is no joy to me to smash the bubbles of youth,” said the other, “but it is necessary that some one should do it now and then. I presume you have been writing sample advertise- ments?” : “Just a few.” “And you have some of them in your pocket at this minute?” “Why, I thought I’d see what you’d say to some of them.” With HOUT Quality Gottees You Have America’s Best Drinking Coffees They are the Perfected Resuit of Years of Painstaking Experiment and are the Standard of Quality the Country Over You are losing money and business every day without them. Detroit Branch The 127 J. M. BOUR CO. Jefferson Ave. Toledo, 0. Everything Is Up Excepting Mother’s Oats Same good quality Same old price, but an additional profit for the grocer Why? Because of our Profit Sharing Plan which applies to MOTHER'S Encourage economy by pushing these brands and make MORE PROFIT Oats Twos Oats, Family Size Cornmeal The Great Western Cereal Co. Chicago e7 ‘3 “ures would not be believed. “All right, my son. Drive ahead.” The cub clerk took out a roll of copy paper. “Here’s one on a new spring hat,” he said. “Why are the new spring hats the most victorious creatures of spring? Give it up? The answer is because they always come out on top. Here’s one on a shoe. Why are our shoes like the rich miner? Because they are well heeled. Would- n’t that make you stop and throw up your hands? Here’s one I wrote for the grocery department. Why are our sugars superior to all others? The answer is: Because they are so sweet that they can’t be beet. That means that they are not made of beets, see? Now, here’s one on coffee. our coffees like the last rose of sum- mer? The answer is because they carry their flavor to the last. I do not think that last one very good, and I’m going to try to fix it over. What do you think of ’em?” “If you take up advertising space with stuff like that,” said the book- keeper, “you will be charged at space rates. The modern business man doesn’t want to be funny at two dol- lars an inch. He wants to tell the people what he has, why he wants to dispose of it and what he will sell it for. The people who want to buy shoes read shoe advertisements. It is not necessary to lead off with an al- leged joke.” “Yet you constantly hear people talking about well-written advertise- ments.” “A well-written advertisement is one which tells the public about the bargains offered without any unneces- sary words, and without wasting space. Catchy phrases go, but the at- tempt to be funny passed into the discard years ago.” “Well, there’s a lot of people I know studying advertising,” said the clerk. “Of course. Perhaps one in a thousand gets a job and makes good. Anyway, it will do you no harm to take the course.” “But I don’t understand why an advertising manager must know all about the goods in a big department store,” urged the clerk. “Because he is there to keep things moving and to save the bosses a lot of unnecessary bother,” said the book. keeper, and the session closed with the cub clerk in a fit of the blues. Z Alfred B. Tozer. How I Made My Fortune. Over 50 per cent. of the workers of our large cities die leaving less money than is required for their decent bur- ial. Statistics will bear me out in this surprising assertion. I am at the head- of a concern employing hun- dreds of men and have made the con- dition of the laboring man a study to a large extent. Moreover, the majority of the re-|placed to his Savings account one- mainder, those who do succeed in saving some little money, seldom have more than a few hundred dol- lars to show for their lifetime sav- ings. The workingman who succeeds in saving enough to insure more than the meager comfort in his old age is a rarity. The number who own their |his plan. own homes is so small that the fig- Why are} self-denial that a working man ever can lay aside enough to insure him a well cared for old age. Working upon a salary, the average man will spend up to his income. He knows how much is coming in each week and his money goes accordingly. Even those who may be termed semi-professional men, by that I mean skilled workmen in shops and rail- road men, spend close to their in- comes. There are few indeed among those receiving good salaries who ever reach comparative independenc-. I have known hundreds of cases where sickness, accident, ot other inability suddenly has found a fami- ly practically destitute. There are many cases which have come under my observation where men_ have worked for twenty-five years or more on salaries which should have enabled them to amass a fair competence, yeu sudden reverses have found them de- pendent. My advice to every young man Starting out in life is to lay aside each week a set share of his total earnings. He should not make this proportion so large but that he can adhere to his plan without deviation. I can recall one particular instance wherein the scheme worked with ex- cellent results. A young man was working upon a small salary; he was getting but $12 per week, but he de; cided he must save. His decision was based upon his awakening to the fact that he had worked for several years, and at the end of that time was to all practical purposes where he had begun. He was no richer than when he started in beyond the fact that he had learned a useful trade. He began by placing each week one-half his earnings in the bank. It was only $6 at first, and left him but $6 to pay his board and buy the ne. cessities of life. The first year was a hard one. forego the theater, danceg and various other forms of amusement, but he was firm. At the end of the year he was re- warded by a raise from his employ- ers. He then was earning $15 a week and so placed $7.50 to his credit in the bank each week. He got along a little better, too, having a dollar and a half extra each week for spend- ing money. Soon he was noticed by his firm and was given a position which meant a considerable responsi- bility. His steadiness, enforced by his simple living, had brought its own reward. A few years afterward his salary was such that the half which went into the bank each week began to count up with great rapidity, and the half he kept for himself enabled him to marry and support his family decently. He placed his savings out at inter- est with good security and each year half of the interest the money had earned him. The other half he re- tained for his own use or for indepen- dent investment. There were times when he could have placed to his sav- ings account far more than the half of his gross income, but that was not Finally he saw a chance to go into MICHIGAN TRADESMAN In fact, it is by only the strictest. did not have money enough on hand | without drawing upon his deposits | and recalling that at interest, so he | borrowed, leaving the entire amount | intact. When in business for himself he al- lowed for his own use a stated salary. As before he put aside one-half of| this and each year figured up one-| half the earnings of his business and one-half the interest his accumula. | tions had earned him and placed that | amount more to his credit as savings. It was a strenuous life, but he stuck to it. He was years in repaying what he | had borrowed for the business, but when he had done so was well satis- fied with his work. He is continuing the same plan to-day, although the necessity for it long since is past. Now he would have a hard job to spend the half he retains for his own use did he wish to do so. How do I know this plan was work- ed? How do I know it was feasible? I ought to. I am the man. A Manufacturer. _2 2a Past Praying For. A prominent politician while visit- ing in Washington recently took his little son with him to the Senate gal- lery. The boy seemed especially in- terested in Dr. Edward Everett Hale, and this father explained to him that Dr. Hale was the chaplain of the Sen- | ate. “Oh! he prays for the Senate, does n’t he?” asked the lad. “No,” said the politician, “he gets | up and takes a look at the Senate and then he prays for the country.” | | | | 29 Trees, Roses, Shrubs, Fruit should be planted now The Central Michigan Nursery of Kalamazoo, Michigan will seil them to you and plant them as well, if desired Free catalogue on request Great Mail Order House. No agents Our registered guarantee under National Pure Food Laws is Serial No. $0 Walter Baker & Co.’s Chocolate < & Cocoa Our Cocoa and Choco- late preparations are ABSOLUTELY PuRE— free from ccioring matter, chemical sol- se Mergen or adulterants S of any kind, and ere Pears therefore in full con- formity to the requirements of all National and State Pure Food Laws. 48 HIGHEST AWARDS in Europe and America Walter Baker & Co. Lid. Established 1780, Dorchester, Mass. Of course he had to]] X-strapped Truck Basket A Gold Brick is not a very paying invest- ment as a rule, nor is the buying of poor baskets. It pays to get the best. Made from Pounded Ash, with strong cross braces on either side, this Truck will stand up under the hardest kind of usage. It is very convenient in stores, ware- houses and factories. Let us quote you prices on this or any other basket for which you may be _ in market. BALLOU MFG. CO., Belding Mich. Made Up Boxes for Shoes, Candy, Corsets, Brass Goods, Hardware, Knit Goods, Etc. Ete. Estimates and Samples Prompt Service. business for himself and did so. He! 19-23 E. Fulton St. Cor. Campau, BWVFSPSEVE*ITeeeoeoqonqege GRAND RAPIDS PAPER BOX CO. MANUFACTURER Folding Boxes for Ceréal ¢ Foods, Woodenware Specialties, ¢ Spices, Hardware, Druggists, Etc. , e Cheerfully Furnished. Reasonable Prices. 30 MICHIGAN TRADESMAN STUDIED HIS EMPLOYER. One Way George Pillen Achieved Success. George Pillén, after having been employed by the Hulse concern for nearly a year, began, during a contem- plative hour one evening, to take stock of his prospects with the firm as applying to his earning capacity. He was on a par with a dozen other workers of the big concern, in one of the departments that was under the supervision of Catter. Catter, the manager, was an unsmiling man, who, in the estimation of the underlings, was an embodiment of energy and enterprise; they felt that they were not close to him, although it was the suggestion of his manner, rather than what he said or did, that made them realize that there was a gulf between them and their boss. Cat- ter, perhaps, was just a bit too cour- teous and unswerving in his sense of equity to allow them to sound his depths. The workers placed Catter on a pedestal that had for its base a certain kind‘of respect. George, after having weighed the chances for advancement, decided that if he were to become an entity in the affairs of the Hulse firm it would be necessary to have a distinctive per- sonality to attract attention; he would have to leap forth from the pool of mediocrity to become a_ compelling force in the eyes of Catter. George was a studious young man, with a good education, but he was lacking in self-assurance. He by no means had the degree of confidence in him- self commensurate with the founda- tion provided by his native abilities. In his self-analysis George saw that, to become a positive force, he would have to cultivate a well measured ag- gressiveness. Further, he dissected Catter, studying his tempermental and business qualities, and concluded that hereafter not alone would he be un- afraid of Catter but that he even would approach him on a human ba- sis. He would appeal to Catter by playing upon his nature so skillfully that in time he would impress him- self upon his mind. While George’s first impulse was to feel that such procedure was scarcely conducive to added self-respect, yet his philosophy soon became tinctured with a Machia- velian flavor, and he argued that he merely was playing a game of soph- istry or diplomacy in the name _ of business. : The campaign of George was start- ed the next day, when Catter, in tell- ing George what to write to a cus- tomer in refusing an extension of credit, added soberly, “Man wants but little here below, nor wants that lit- tle long,” whereat George laughed heartily, somewhat to the surprise of Catter. Thereafter, whenever Catter showed the faintest glimmer of hum- or or paraded a forlorn witticism, George hailed it gleefully. Catter was pleased secretly to find that he pos- sesced the gift of humor, which he had been unaware was his until George had recognized it. One morning George said to Cat- ter: “Mr. Catter, in the firm’s high priced advertisement in the Advent Magazine I notice the statement: ‘The close weave and strong fiber of our “Oversea” emphasizes its lasting qualities.’ You see, the Advent is read by particular people, and why. give them a chance to find fault with ‘em- phasizes,’ which should be ‘empha- size,’ you know?” Catter prepared the advertising of his department, but the friendliness of George’s manner si- lenced Catter’s pride, and he accept- ed the truth of the criticism. On one occasion George’ entered Catter’s office on business, where he found Mr. Hulse, the head of the firm, who was complaining to Catter that a Belfast firm had just written: “Notwithstanding that we called your attention in the past to the fact that every now and then your letters reach us insufficiently stamped, or prepaid at your domestic rate, and that in consequence we have to pay double the amount of postage actually in de- ficiency, such letters continue to come to us from you. Again we beg that your correspondents be instructed to exercise care in this regard.” George heard the excerpt as read: and on the impulse of the moment, said: “Excuse me, but would it not be a good idea to have special en- velopes and letter heads of ‘foreign correspondence’ paper, in a distinc- tive color, say, light green, bearing eur usual printing, for all letters to be sent outside of Canada, Mexico and the United States’ possessions? Several pages of our heavy paper make the average weight of a foreign letter over a half ounce the 5 cent rate. On the envelope where the stamp is to be affixed could be printed in small type: ‘Foreign postage; 5 cents a half ounce.” George, after his proffer of advice, placed an inventory sheet on Catter’s desk, and left, fol- lowed by the interested eyes of old Hulse. George unremitingly continued his campaign, in which appeals to Cat- ter’s business and human sides were made so artfully that he never sus- pected that he was the object of siege. Time went on and George became the more practiced in his attentions, but he Still was employed at $15 a week: and truth to tell, he saw no illumin- ed way before him. Onp night George was on a crowd- ed train, and although several ladies were standing, he kept his seat, prob- ably because he ‘was tired after hav- ing roamed around the greater part of the evening with a visiting friend. whom he had returned to the hotel in safety. More people kept crowd- ing into the car, and George saw, as the train left one station, Catter, with a woman, both of whom stood near his seat. George caught Catter’s eye and relinquished his seat to his com- panion. Both Catter and the woman, who was introduced to George, were cordial to him. A week later Catter went to George’s desk and said: “George, I am going to marry and I have agreed with my intended wife to lead a less strenuous business career; you know I have kept at the grind twenty odd years, without giving much thought to the softer—er, the social side of life.” “I often have wondered why you never made some woman happy,” said It would be too bad to deco- ratelyour home in the ordi- nary way when you can with LaLa J 5) a] { i = The Sanitary Wall Coating secure simply wonderful re- sults in a wonderfully simple manner. Write ‘us or ask local dealer. Alabastine Co. Grand Rapids, Mich. New York City (A B . lt at= tae Re We Sell Whale-Back and Ladv Ryan Cigars. Do You? Vandenberg Cigar Co. 816 E. Fulton St. Grand Rapids, Mich. - “Fun for alt—All the Year.’ Wabash Wagons and Handcars' The Wabash Coaster Wagon— A strong, sensible little wagon — =. for children; com- bining fun with usefulness, it is A L yay sare either ea NM DV, SE ee Get our prices and try our work when you need Rubber and Steel Stamps Seals, Etc. Send for Catalogue and see what we offer. Detroit Rubber Stamp Co. 99 Griswold St. Detroit, Mich. \ adapted for gen- /}} eral use as well as Ky coasting. Large, roomy. ih removable box, hard wood gear and steel wheels (Wabash patent). Spokes are drawn tight so there is no bumping or pounding. Front wheels tury to the center, so wagon can turn com- pletely on a narrow Walk. Wabash Farm Wagon—a real farm wagon on a small scale, with eud boards, reach necessary braces— strongly built, oak gear. Wabash wheels; front,rrin, © , in diameter—back — wheels 15 inches. Box 34x16x5%% inches, The Wabash ® Limited—A safe, speedy, geared car— aregular flyer, Built low down and well balanced so there is no danger of up- setting. 36 inch trame, with Wa- bash rrinch steel a wheels. Hand- somely fee in red and green. Affords sport and exercise combined, Recommended by physicians. LA Manufactured by Wabash Manufacturing Company Wabash, Indiana Geo. C. Wetherbee & Company, Detroit, and Morley Brothers, Saginaw, Michigan, Selling Agents. G. J. Johnson Cigar Co., Makers Grand Rapids, Mich. Get in your orders now. Write for prompt shipment on any goods in our line. Wolverine Show Case & Fixture Co. 47 First Ave. Grand Rapids, Mich. catalogue. We are prepared to make a - George, eagerly anticipatory of what was to come. “Perhaps I have-—by not Marrying her,” returned Catter, and this time George laughed genuinely. Catter continued: “Miss Overage liked you the other night,, and she and I decid- ed that I should have an assistant here. When I[ told Mr. Hulse that I wanted an aid, he said he wondered how I had got along so far without sharing my load. I told him that you were my choice; we have proved that we can get along together. Fifteen hundred a year; assistant department manager,” and so warm a light was in Catter’s eyes as he spoke that for a second George felt a twinge of con- science because of his artificial self- seeking conduct, but the next mo- ment, when George found himself looking gratefully at Catter, he real- ized that he long had borne a friend- ly esteem and sincere respect for him. So it proved that George’s campaign was one in which his heart as well as his head had entered; and his suc- cess was not shadowed in his own mind, C. Bo Severn. —_2-.___ What Makes a Good Booklet? Here’s a question too often left to take care of itself. It is usually con- ceded that both advertisements and follow-up letters ought to be written with an unusual amount of care and expert consideration, but the booklet is left to take care of itself and®come out, pretty enough, perhaps, from a printer’s standpoint, but quite —pover- ty-stricken as to matter. It is a pity. For the booklet must do a heavy part of the selling. The advertisement opens the prospect, the letter lime-lights the main points— but the booklet must roll up its sleeves and go to work on the task of creating sales-producing conviction in an absolutely thorough manner. It is highly exasperating to a con- sumer who has been gracious enough to send for a booklet in order to get more information than the advertise- ment contained to read through its pages and discover only meager in- formation on the goods. Yet, it is also highly disastrous to the business. There are many booklets which are prepared in just this way—startingly many. Now, ihe primary object of a good booklet is to give the full advertising story a chance, without missing 32 point. The reader expects it. He would never open its cover if he did not. He is not only prepared but perhaps anxious to learn about all the details before making up his mind to buy. He wants them gone over, one by one and, if necessary, amply illus- trated and demonstrated. He wants to have no point left open—if there is, he is still that far off from buy- ing, and may drop the matter. I have seen many booklets which did not contain more than the advertisement. It is very poor business. If the ad- vertisement had been sufficient: to sell the goods the sale could be made without need of a booklet. The arrangement of the copy is al- so important. The points ought to be summed up, there ought to be an Opening general argument, and the arguments ought to come in the or- der of their importance. One of the greatest faults that can be found with most booklets is that they are diffuse and rambling. They begin anywhere, and they end anywhere and_they lap over. There is no clean-cut telling of the story from the right beginning and a logical or- der straight to the end. A great many booklets begin wrong. They start with the history of the concern, or a general talk about their equipment—always with the house in full opening prominence. Will it never be grasped that in all advertising the first thing of impor- tance is the greatest gain to the in- tended consumer? If a booklet of firm history is to be gotten out, whv not frankly label it such? Why give the reader a stone when he asks for bread? Another great opening mistake is made by giving long paragraphs to a reference to the progress of the ages in that line of merchandise, or some other general talk which appeals more to the practical reason, It is a bad thing, because it wastes the val- uable opening attention which ought to be gripped very practically and ap- pealingly. The fault of confusion is also very common. The parts and as- pects of the proposition are without sequence, and as a result the mind is annoyed at the lack of order in following the proposition. Sometimes this is the fault of the printer, who is ambitious to arrange the matter to suit his own mechani- cal ideas of good work. A word about printing will not be amiss. I think that the best booklets I have ever seen, considering them from a _ busi- ness-getting point of view, have been the simplest ones in printing and form. Odd shapes and striking hues and stunning type effects may be all right for many businesses, but for the average one I am certain that simpler effects are more practical. The ef- fect to strive for is simplicity of ar- rangement, so that it will be easy to read and understand. This principle is rock bottom and every kind of booklet must stand or split on it. But now to the character of the writing— the style. This is the greatest of all faults in booklets—the dreary dry- ness, the lumbersome slowness, the exasperating obscurity and_ stilted coldness of the average booklet. We are all human, and even if our need be great we are not disposed to sit down and decipher and puzzle out things, or be bored by long sentences and sounding phrases. How many a good proposition wtterly ignores its opportunity and sends out lifeless matter with not a speck of ginger or virile sales-making quality in it? The booklet is a strong force in modern business-getting, and to make one count amid the thousands which circulate through the mails is thor- oughly worth expert effort and much thought.—W. G. Nye in Judicious Ad- vertising. —_>+s—____ The really bad man is the one who puts into appearing good the energy that should go into doing good. ——O OO It is as much a duty to guide your love as to govern your hate. MICHIGAN TRADESMAN Keeping Your Word. A middle aged man who has suc- ceeded in establishing a lucrative business, one in which he deals with many persons and often comes in contact with them, says that the strongest feature of his success that he can acclaim is that he made it a point to always keep his word. When he began business in a modest way he determined to do that, for he be- lieved that it was better than any minor strategy often employed by men in dealing with their fellows. Oiten in the beginning it would have been much more profitable and easier to have resorted to subterfuge, but he was looking toward future rather than present. As time passed, his reputation for keeping his word with customers grew, and this very circumstance acted as a_ safeguard to integrity—there was no danger that “‘tricks of the trade” would be substituted for candor. On this basis his business grew to large pro- portions, because he kept his word, no matter at what cost. A Mysterious Disease. The daily papers tell us that the man suffering with “idiopathic multi- ple hemorrhagic sarcoma” is getting slowly better. We are glad to know it, but as there have been only four cases of the disease, so far as the doctors know, in the United States, we are a great deal more interested to know what that disease is which seems to attack treasurers about the time bills are due, and why it is no one else is able to use the check book for ten or fifteen days or longer. Established in 1873 Best Equipped Firm in the State Steam and Water Heating Iron Pipe Fittings and Brass Gods Electrical and Gas Fixtures Galvanized Iron Work The Weatherly Co. 18 Pearl St. Grand Rapids, Mich. Fifteen Carloads of Buggies that is what we have in stock at Grand Rapids to begin the season. That means prompt shipments on hurry-up orders during the season when factories are crowded. Try It. Brown & Sehler Co. Grand Rapids, Mich. WHOLESALE ONLY OUR MOTTO—<‘First-Class Work—Prompt Service—Reasonable Charges’”’ Grand Rapids Typewriting & Addressing Co. Citizens Phone, 5897-2R Bell Phone, Main 97 We typewrite speeches, legal papers, specifications, etc. We address envelopes, postals, wrappers, etc. We furnish imitation typewritten letters, fillin the headings, address the envelopes, sign, fold, insert, seal, stamp and mail. Write, call on or phone A. E. Howell, Mngr., 23 So. Division St. Complete stock of up-to-date Fishing Tackle Talbot Reels Hendryx Reels Spaulding & Victor Base Ball Goods Athletic Goods FOSTER, STEVENS & CO., Grand Rapids, Mich. MICHIGAN TRADESMAN Suggestions on Good Retail Shoe Advertising. If you want your printer to turn out fresh, attractive, money-getting ad- vertisements boostive of your shoes, you've got to put fresh, attractive, money-getting copy in his hands. No evading that. The printer is paid for focusing his mechanical genius on your copy—only that and nothing more. The publishing manager is paid for disseminating the set-up ad- vertisements—just that alone. There- fore it’s up to you, neighbor, to word your wants in a winning way. You’ve got the goods, and you know the selling points; if you don’t put up the kind of talk that tells, blame nobody but yourself. My observation is that it is not so much the medium as it is the use made of the medium that makes so much of the present-day ad- vertising inoperative. Turning out good copy—fresh, catchy, alluring stuff—isn’t the easiest thing under the sun; but it can be done—is done every day. If other people can do it, I, for one, would- n't like to admit that I couldn’t do it. It takes time—requires a whole lot of cudgelling of one’s noggin; but it’s time well spent—and then it gets easier the more you acquire the hang of it. The most glaring defects in the shoe advertisements which I see from time to time are that they are too diffuse, technical and heavy. Instead of making a sustained and convincing ippeal to some one motive, the ap- peal is weakened by recourse to many motives; as cheapness of price, style, finish, comfort, durability and pretty nearly everything else in the cata- logue. By promising the reader such an astounding wealth and variety of shoe-value for his money, the read- er’s suspicions are aroused. When he turns over another page and finds that another dealer holds forth the same bewildering array of inducements, his suspicions are not allayed by any manner of means. And then so many shoe advertisements are positively spoiled by an excess of technicalities. What does the word “vamp” mean to the average person? From the con- text he might venture a guess at its meaning; or, if he is of a studious turn of mind—which it isn’t wise to assume in an advertisement—he might look it up in the dictionary. Better cut out everything technical. Talk about your shoes in a simple, straight- forward way—the simpler the better. Shoes are good things to talk about. No reason why one should not talk about shoes in an entertain- ing way. Study the simple, direct, naive language of childhood. Why should we grown-ups be so everlast- ingly stiff and formal and convention- al? Just because shoe advertisements. were built up on a certain line in the dear old ante-bellum days is no reason why we should go on perpet- -uating the terminology. What is to hide us from stirring up a little neuro- plasmic activity on our own account? Nobody has a corner on originalities as yét. There is a force about sim- plicity and directness in the advertise- ment which can not be too strongly emphasized; while a fresh and uncon ventional statement has the force oi an argument plus something of the charm of literature. Suppose, for example, a shoe dealer has a general line of shoes—men’s, women’s and children’s shoes; also a modest but carefully selected line of shoes for very little folks. Instead of featuring in a miscellaneous—and therefore ineffective—way his entire line, why not occasionally devote the big end of the space to talking about shoes for the little tots? Very little people are interesting in themselves— and then they are very near to the hearts of grown-ups. Grown-up peo- ple whose interests are not linked in some way or other to small children are the exception. Put the babies’ shoes in the limelight and thus play upon those human interests which are as sweet and tender as they are deep and universal. The trick can be done in many ways. Here is a sample: If you'll feed the babies, I’ll shoe "em. Isn’t that a fair proposition? Bring the little dearies in—suit your convenience as to time—and I will guarantee to show you’ something cute and foxy for their little feet. + When you see MY shoes on YOUR baby you’ll want his picture. I cater to the foot-wants of little people. I also carry shoes—good ones, too —for boys, misses and grown-ups. The light of the house is the baby. Nothing is too good for him (or her). If you want to hear him go0-goo with delight bring him in sometime and let him look over our baby shoes —the foxiest, fetchingest line of baby shoes that ever was.” We believe in babies—and we be- lieve in fitting out tiny little feet in beautiful bootlets—the kind you'll want to keep as mementos when baby outgrows them. We also have men’s, women’s and children’s shoes in stylish lasts and lasting leathers. Concentrate your fire. Aim at some definite object. It is better to fea- ture one line strongly than many lines feebly. Suppose it is wet, sloshy weather; now is the time to call at- tention to your heavy-soled shoes— especially your shoes for out-of-door people. There are plenty of ways ot doing this. You might plunge right into the subject like this: Do you walk? Not the choicest time of year for walking; Still some of us have to do it. Well, if you do walk, you ought to walk in our shoes. They are built on walkable lines—built for hard serv- ice, slosh and winter rains. They combine just the right weight with the right sort of elasticity and shoe- comfort; they are oil-grained, water and cold proof; they keep your feet dry and your spirits high. With many people shoe-comfort is a powerful motive. If a shoe is built on a good last it ought to be comfortable—provided always one gets a good fit. With a complete line of the various sizes and widths in such a shoe, there is nothing to pre- vent a dealer’s exploiting this feature once in a while. It may be done read- ily—and with good effect. For exam- ple: ‘ Some people think on their feet. But most people think with their head. How do you think? We know WHAT you think if the shoe hurts. No matter how you think nor what you think, you'll think bigger, better and pleasanter thoughts if the shoes feel right. Our shoes feel right because they are built on right lines. Shoes wear out readily because they fit poorly—and when the strain falls in spots you soon learn where the spots are. This same unequal distribution of strain forces the shoe out of shape. Suppose you let us focus our shoe- knowledge on your foot-needs. Big advertisers map out their pub- licity campaigns. Copy is prepared months in advance. No advertise- ment is a hit-or-miss venture, but a part of a thoroughly wrought-out plan. The shoe dealer will find it profitable to pursue the same plan. In the first place he ought to write out a list of subjects for future adver- tisements. He can begin with a list of the kinds of shoes he sells; as Shoes For Little Folks, Shoes For Outt-of-door People, Shoes For Tender Feet, Shoes For Fleshy Feet, Shoes For Bony Feet, Common-sense Shoes, Novelty Lasts For Nobby Young People, School Shoes, Misses’ Shoes, Boys’ Shoes, Conventional and Standard Styles For Conserva- tive People, Color Specialties For Ultra Fashionables, Summer Shoes, Outing Shoes, Winter Shoes, and so on indefinitely. Each of these topics can be expanded into an advertise- ment—observing always the princi- ple of timeliness, and making much of all special seasons. Under the head of Qualities of Leather a number of sub-topics may be noted; as Softness,, Durability, Finish and Lustre. Qual- ities of Manufacture would also sug- gest a number of sub-divisions—as Stylefulness, Comfort, etc—around each of which a good, telling adver- tisement can readily be built up. One of the most obvious advantages of such a system in the getting up of the advertisements lies in the fact that you can sort your material as it comes to you, and lay it up against its day of need. When you run across a fresh, catchy word or expression, say on “Stylefulness,” you can clip it, or jot it down and file it with your advertising suggestions. When you are in one of your rare lucid in- spirational moods you can run over the list and select a few subjects to write on. In a little while you will be positively embarrassed by the wealth of material oin hand. This will remove much of the onus which not unfrequently attaches to the writ- ing of copy. It will also win more customers for your house than the mere haphazard appeal sent out without any reference to a previously thought-out programme.—Cid McKay in Boot and Shoe Recorder. ~ ——_>22 Our Industrial Growth. One of the most interesting features of the Jamestown Exposition, to be held this year on the shores. of Hampton Roads, will be a compre- hensive illustration of the industrial growth of the United States. To this end the exhibits of manufactures, in- dustries and inventions will be se- lected, and the visitor will be great- ly impressed with the graphic repre- sentation of the growth of the nation from its humble beginning through the various stages of its development to its present grandeur. The industrial display will be classi- fied in such groups as manufactures and liberal arts, machinery, trans- portation, mines and metallurgy, etc. Under the head of manufactures will be exhibited hardware, furniture, watch and clock machinery, textiles and many others. Under the head of machinery will come a great display of steam engines, various motors, general machinery and machine and arsenal tools. So on down under the various departments will be exhibited all the industries of the country, in a concise and intelligent way. eo? Our National Songs. Most of our National songs were written at some point in our history when events called them forth. The origin of many of our popular airs seems to have been associated with some peculiar circumstance. In the year 1708, when war with France seemed probable, the well-known song of “Hail Columbia” was written by Joseph Hopkinson, a young lawyer of Philadelphia. Gilbert Fox, a young actor and singer of some note, was about to have a benefit perform- ance in a Philadelphia theater and he asked Mr. Hopkinson, who was a friend of his, to write a patriotic song for him to sing at the benefit, to the tune of the “President’s March,” then a popular air. The request was made on Saturday afternoon ,and the song was to be sung on the following Monday evening. Mr. Hopkinson consented and the announcement having been made the theater was packed with people. The song was received with great enthusiasm, Mr. Fox being recalled eight times to sing it. After that it spread everywhere and became the popular song of the time. 22>. Be Game. A business man is indeed game who can meet reverses without worry. Worry brings on loss of sleep, and when insomnia arises from mental worry it is indeed difficult to re- move. One of the plans to overcome such a condition is a spare diet com- bined with plenty of outdoor exer- cise. Happily for the men in the shoe trade the failures are few as compared with other lines of busi- ness involving similar risks. -——- 22. - That is not a virtuous life which does no more than abstain from a few vices and contributes no virtues to the world. ss) i MICHIGAN TRADESMAN Selling Mayer Custom Made Shoes ‘| That's it exactly—make more money by selling MAYER shoes. They have won the confidence of con- sumers—that’s everything in the retail shoe business—means everything to the future of any business. We can point out many instances where merchants have doubled their shoe trade with the ss) line. Almost invariably, gains in business and in profits result where the MAYER line is put in. Business grows—it can’t help but grow—with the quality in the goods and the fit and style that characterize MAYER brands. To this must be added the popularity of the MAYER shoes and the great demand created by extensive advertising in over two thousand newspapers and periodicals. All Mayer Shoes are made with Northern Made, Stand Northern Climate 4 This is what a Nebraska merchant, who has been using southern goods, writes about the MAYER line: ‘‘Mayer shoes are northern made, for northern people, and to stand. northern snows and northern climate. We have tried southern made shoes to our grief, and know they are not satisfactory for northern trade.” a Write for full particulars regarding an agency in your locality, if ee are not already F U L L V A M Pp S > | represented. ~F. Mayer Boot & Shoe Co. visconsin LARGEST MANUFACTURERS OF FULL VAMP SHOES IN THE WORLD Make more money sic UREN PRE Ree, ‘called a blucher bal. 34 MICHIGAN TRADESMAN Shoe Styles. The sample line of men’s shoes which the salesmen are now showing for fall and winter wear contains, as a rule, strictly staple styles, the so- called “freak” styles in most cases being entirely eliminated. This is but a natural outcome of the present condition of the leather market. The manufacturer, desiring to give the retailer the best values, has been forced to cut some of his complicated styles which can not at present be made to sell at popular prices. The blucher is still the favorite, and there is no reason why it should not remain so for years to come, it being naturally an ‘adjustable shoe. The different styles of blucher in vogue are: the whole-quarter blucher, the straight-foxed blucher, the circu- lar or round-foxed blucher, and the seamless-vamp blucher, sometimes These styles, of course, are sometimes modified in various ways; for instance, an outside lace stay may be added to any of the above foxed bluchers. effect on all meeting with favor, chiefly on account of its foot- fitting qualities. Many manufacturers have remodelled their blucher shoe in pursuance of this (which con- sists of lengthening the quarter and sometimes adding an extra eyelet) and so have produced a better fitting and more stylish shoe. The short-forepart lines of footwear is idea The high-priced lines of bluchers ire invariably made with a crimped vamp, Owing to more or less com- plaint from the trade that the bluch- er shoe is apt to hurt the foot at the waist when the vamp is not crimped. This complaint, however, has arisen in the past, when the prevailing style was a longer forepart, and it should now to a great extent disappear with the shorter vamp. Another point in javor of the crimped blucher is the fact that the shoe will hold the shape of the last better, after having been worn for a length of time, than the uncrimped blucher. This fact be- comes more apparent when we take into consideration that the crimping industry has been revolutionized by the introduction of a new crimping machine with jaws, this machine being highly successful with patent colt and other shiny leathers. gas-heated The button boot is growing in pop- ularity, especially with the city trade, and manufacturers realize that a good-fitting button is a_ seller; this style, therefore, should be made only on lasts that are suitable, lasts that have the proper’ measurement, espe- cially as regards the heel and instep measures. A button boot really requires a special last, but it would mean a great outlay on the part of the manufac- turer to stock up with the different styles of toes in vogue, so many of the wise ones, in order to get these fitting qualities, raise the last blocks one-eighth inch or more by simply inserting a wedge between the block and the body of the last. Many people in the cities now Expert’s Views on: Fall and Winterjand as a consequence this shoe, made suitable for winter wear, will be found in nearly every line of samples catering to fine city trade. The blucher-oxford is easily the leader in low-cuts, and a very swell effect is produced by the tasty application of buckle and strap in this particular style of shoe. The storm’ blucher, ranging in height from to to 16 inches, and made usually of oil grain with vis- colized soles, will prove a good trade getter. Some of the latest designs of this boot are made with a cuff at- tached, this cuff being about four inches deep and extending around the front of the boot, terminating in two straps with good-sized buckles. The bal., always a standard style, shows to good advantage this season on a number of full swing lasts with fairly narrow toes, carrying the ex- treme right and left effect in the pat- tern, and made in shiny leathers with dull top. No part of the shoe industry can better illustrate the advance in shoe- making in the United States along the lines of artistic development than that of shoe designing. Each season brings an increased demand from the manufacturers for something new in the design of ‘the upper, so that the pattern designing has grown to a station of first importance to the manufacturer who is up to date, and who knows that new ideas and catchy effects in his line give him a decided advantage over his less en- terprising competitor when samples are shown to the retailer. shown to the _ trade each season in the manufactured shoe are the result of months of painstaking effort on the part of the shoe designers. The designs many In the production of designs shown to the manufacturers and shoe salesmen by patterns, many experiments are made, and numbers the line of the leaders in shoe of models are originated, from which the best are selected. This work re- force of skillful designers working with a knowledge of what should be carried by the salesmen to quires a meet the demands of the trade. Even at this early date the writer has well under way a line many original and novel effects for the ox- ford samples which will be shown by the salesmen on their next trip, and which will be ready for their in- spection upon their return from their present seliing season.—H. J. Dunbar in Shoe Retailer. ——.>2 Wanted All He Paid For. “Wrap up all my stuff,’ said the cranky purchaser. “Why, I have done so,” said the smooth butcher. containing “No, you haven't,” replied the cus- tomer. “You’ve left out your thumb, which you weighed with my steak. I’m paying for that thumb, and I want it—for dog meat.” At Wholesale For Ladies, Misses and Children Corl, Knott & Co., Ltd wear oxford shoes the year round, Idle Stock is a bad thing to have around. Ties up money, depreciates with age, and of course the longer you keep it the greater the loss. We have told you, and if you are a customer, proved it, that our shoes have all the selling charac- teristics that are necessary to quick sales. We are fixed to manufacture shoes at the lowest cost—not the cheap kind. These we don't make, but the best kind at prices 4 equal to those for which you pay more. Rindge, Kalmbach, Logie & Co., Ltd. Grand Rapids, Mich. 20, 22, 24, 26 N. Div. St., Grand Rapids. To the Retail Shoe Dealers We desire to call your attention to the fact that our business will be con- tinued in the future on a larger and better scale than heretofore. The stories you may hear regarding our inability to fill orders for future de- liveries are wholly untrue, and we wish in this manner to contradict them. Geo. H. Reeder & Co. Grand Rapids, Mich. MICHIGAN TRADESMAN 35 DISCONTENTED EMPLOYEE. He May Not Be Entirely Blameless In the Matter. It is taken for granted that in every large buiness concern with a large salary roll there will ,\be “kick- ers.” In such an establishment there are all kinds of “kickers” making all kinds of “kicks.” Some of the kick- ers are impossible personalities; some of the causes for kicks are too absurd to deserve a second thought. sut in my observations of some of the kickers who have tried to show me the rightfulness of their positions and the wrongfulness of their treat- ment at the hands of employers I have had to decide in most cases that the kicker himself has been respon- sible for the cause of his kickings. Perhaps the deepest seated of all causes for kicking is that in which the young man, confident of his capabili- ties and of his value to his employer, as decides that he is grossly underpaid for his efforts. He may be working for a house which turns out a fixed product at a fixed price, netting a fixed and rounded net profit to the business. In his own position with the firm he is conscious of having upon class. of duties which vital in the organization and demon- tratable in the business of every day, but which, according to the scale of salaries known other places, carries with it an inadequate compen- sation. Taking the case his shoulders a re- sponsibilities and is as in this typical young man of sober responsibilities, earnestness and capability, and talk- ing over with him the conditions that have led to the apparent lack of ap- preciation, I have discovered that in the great majority cases that| young man is doing a work that is! not at all suggested by his literal of- ficial place in the organization. i have a slight acquaintance with the manager of a house which is do- ing a business of $250,000 a year. It i old run lines of a past generation, and the of to the place by a term of long ser- vice, ot of is a conservative house. on manager the business succeeded improved, perhaps, by a mar- riage with a miece of one of the old proprietors of the original business. In this house in particular is one of the most dissatisfied kickers whom | ever have known. As a matter of accredited manager inefficient. He could not other such position anywhere else on his ments. Hor this my friend, the kicker, is the manager’s truth, the this house distinct of is secure an- reason first assistant in fact in the manage- ment of the business, on salary roll of the he clerk. while the house iS a I have no doubt that in the every- day affairs of this house my young friend is almost the absolute head of it. Where he is short of being its head he finds irritations in the re- strictions of conservatism. I have little doubt that were he given full swing in the house he might revolu- tionize the business within a_ year, doubling the income and bringing the house abreast of its competitors. not manager. not assistant. not a clerk. he stands lows, and developed He is assistant and He is clerk and yet He doesn’t know where in authority among his fel- a good deal of friction has in the offices for the reason that, acting for the manager while in the accredited role of clerk, he has oifended his fellow workers. To many of those he is a “poser.” He is a “bluff,” affecting a responsibility that is not his. He is a “toady” to the manager in the eyes of these young men. Yet, knowing the manager as he does, he feels that any pressure brought to bear on the manager -to delegate to him an assistant’s place, even at his clerk’s salary, would be rejected in a moment. The manager —close bound as he is to the insti- tution—can not aoffrd to admit that he is needing assistant. Then, should the assistant’s position -be considered as a possibility to be con- ferred, the traditions of the house would make it necessary to name a salary to fit. This, under the hide- bound methods of the house, would not be justified by the in the concern. an stockholders | have talked long and_ seriously with this young friend of mine over his condition. It is typical of hun- dreds of young and ambitious men in the business world, who in one way or another have found themselves in the position of doing something for nothing under the most serious of all handicaps that demoralize the esprit de corps of organized _ staff of men. To be in that anomalous posi- lion of inviting criticism and censure from a_ superior not exacting something of a literal coworker who an for is in the same classification, drawing the same salary as the nominally re- sponsible one, is intolerable. But | have discovered the one great cause for this to lie in the mistaken philosophy of the young man_ him- self. This young man of the ambi- He courts responsibilities to the extent that he initiative. Responsibility is the heaviest load carried by the man of business. tious type wants activity. has If responsible action suc- ceeds it carries its own reward; if it fails it brings corresponding censure. That man who on a clerk’s salary, in a clerk’s position, takes the initia- tive in the present complex and high- ly organized business institution and shoulders the duties of a weak super- ior has everything to lose and noth- If his initiative is re- warded his superior gets the credit: if it fails, the clerk gets the censure. Under the conditions which govern the modern business world, where the whole staff of employes at the best is far removed from the final respon- sible heads of a concern, no young man in a clerical position is justified for a moment. in pressing forward to responsibilities which have not been officially delegated to him. Ina certain measure always he will earn the lack of consideration and appre- ciation of his immediate superiors, while inevitably he will antagonize and offend all others with whom he comes in contact. No genuinely well organized business would tolerate ing to gain. But, as it is, he is manager and yet having an employe in such a position. The young man who has crowded in- to such a position has just two wise moves to make: He may force his superior to con- cede him the recognition and the sal- ary commensurate with his responsi- bilities. Or he may, far better for himself and his future, begin anew in a new field. John A. Howland. 2 ———_____ One of the big Kansas City pack- ing houses has hired a woman mani- cure to keep clean the hands of the seventy-five girls who pack chipped beef, ox tongue and other meats into tin boxes. The manicure been given a neat room, her table and ac- cessories are placed upon a platform and her patrons to her. The foreman excuses one girl at a time, and she goes to the plat- form and sits down while the mani- cure works upon nails hand Each one of the seventy-five girls must have her hands manicured has raised come her, keeping the trimmed and every part of the scrupulously clean. each once day. SELL Mayer Shoes And Watch Your Business Grow FOR EXCHANGE Farm of forty acres located in Mecosta County. Stanwood the nearest trading point. Good house Will exchange for grocery or general stock, A fine opportunity for a mer- and barn on place. chant who wishes to dispose of his business and come in of a desirable farm. possession For particulars address, B. H. Comstock, Sales Specialist 933 Mich. Trust Bldg. GRAND RAPIDS, MICHIGAN call this our ‘‘Re-order”’ them you know why. MICHIGAN SHOE CO., “Skreemer” Shoes For Men Made on all popular lasts and in all leathers. shoe. Retails at $4.00 We If you have sold DETROIT, MICH. it—the Hard-Pan way? profits. A FACTOR TO SBE RECKONED WITH The Value of Hard-Pans has been increased out of all proportion to price. tures have been added to make them better, Klondike Hooks and Eyelets—new styles—same old making them more than ever a factor to be reckoned with by the shoe dealer seeking business success. realize that your principal asset which one satisfied customer gives to another. of advertising is a tremendous aid to success. No matter how good your stocks are you'll find this line a help to better business and bigger New fea- *“Hard-Pan’’ quality— For you must recommendation This kind Have you tried is the Our Name on the Strap of Every Pair Makers of Shoes Grand Rapids, Mich. Herold-Bertsch Shoe Co. MICHIGAN TRADESMAN CLEVER FORGER. Unique Method by Which He Was Unmasked. Westervelt, counselor at law, look- ed keenly at the man who sat before him. “What can I do for you?” he said. The man was young, not more than 33. perhaps. He was tall, he was thin and his generous’ breadth of shoulder served only to accentuate his leanness. His clothes literally hung upon him, as clothes might hang on a scarecrow in a field. He was well dressed, but there were deep lines in his face and dark rings un- der his eyes, which were - slightly blood-shop. The gray was creeping into his hair. There was a tremor of his hand as it lay upon the desk that was unmistakable. To Westervelt this tremor told part of the history of the man. : “You don’t know me,” said the stranger, “although I’m a native of Monroe. My name is Fortescue.” “Fortescue?” queried the counselor at law. “What! Of the castle on the hill?” The other nodded. “They’re all dead,” he said, “but myself. I've come back to live upon the property.” He hesitated for an instant. “You know, Mr. Westervelt, as a part of the his- tory of the town, that there was a black sheep among the Fortescues?” Westervelt nodded. “I am _ that black sheep,” went on the man. He leaned his head on his“hand. for an instant. Then he brightened up. “Counselor,” he proceeded, “I am the owner of the Fortescue estate. It con- sists of the old property up here in Monroe—that’s where I live. And it consists of mortgages besides—noth- ing in addition. The mortgages run up to $90,000. I try to live upon the income. I’m doing it I think. * * She’s helping me,” he whispered, quite wholly to himself. Then he continued, aloud. “First mortgages on good improved real estate seem safe, don’t they? You can use your interest, but not your principal. They are better than savings banks, aren’t they, Counselor? You can’t draw your money out by the bushel, can you, Counselor? They’re good and _ safe and sound, eh?” He smiled a trifle bitterly. “So I thought, until a week ago to-day.” Westervelt glanced at him sharply “Why, what has happened?” he en- quired. The man named Fortescue drew a hand across his mouth. “Do you know a hardware man named Schultz? -Well, that’s the man. I met that man a week ago to-day on the corner of First and Warren streets, here in Monroe. We were walking down the street. He pointed to the building on the northwest corner. ‘A good cor- rer, he commented. ‘Mighty good,’ ] said. Schultz tapped me on the shoulder, ‘I bought that place three months ago,’ he smiled. ‘And- I,’ I responded, ‘have got a $30,000 mort- gage on it, thank the Lord.’ That’s what I said to Schultz. This man Schultz jumped as if shot. ‘Mort- gage, he answered; mortgage noth- ing. That place is free and clear— it’s clean as a whistle.’ Jt was my turn to jump, Counselor Westervelt. But I did not jump far. The man was joking, I was sure. ‘It’s a strange thing,’ I told him, ‘that I’ve got the tail end of the last interest you paid last month here in my pocket.’ He laughed in my face. ‘You're either crazy, or youre—you don't know what you're talking about, that’s all,’ That was what this man Schultz said to me, and what I said to him, and we both could tell that the other was in earnest—that was the strange part. We put up a bet, we went up to the register’s office, and we look- ed it up.” He stopped and gulped. “T lost,” he said. “What?” demanded Westervelt. “Ah,” returned Fortescue, “my mortgage was canceled more than a year ago to-day.” “You canceled it?” said Westervelt. “No,” said Fortescue; “most em- phatically no.” Wieestervelt smiled uncertainly. “Mr. Fortescue,” he asked, “is your mem- ory always good? Are you sure you didn’t cancel it?” “My memory is good,” returned the other. ‘Most of the time I’m—I’m straight. You see? She keeps me straight,” he whispered, half aloud. “T didn’t cancel that one,” he went on, “nor any of the others.” “Were there others?” queried West- ervelt. “Nine of ’em,” returned Fortescue, “most of them small. Fifteen hun- dred. Twenty-five. Three thousand. So on. Right along. Month after month. There’s only fifteen thousand dollars’ worth of mortgages left—that is all. What do you think of that?” “How did you find this out?” asked Westervelt. “Looked at the Schultz had left.” “Do you understand the are you familiar with them?” Fortescue smiled. “Used to be,” he said, “years ago; studied law. You know—with Cowen, Covington & Black. I know the register’s office. Dusty books; musty books. I looked ‘em up, you know.” “You say you have fifteen thousand records after records; dollars’ worth of uncanceled mort- gages. How many mortgages are left?” “One of six; three of three thous- and; four in all.” “And,” continued Westervelt, “you have been living on the income of these four mortgages for the last six months—on the income of $1,500. Is that right?” : “Wrong,” replied Fortescue. “I have been living on the income of the whole ninety thousand. The interést on all the mortgages has been paid up right along.” “What!” repeated Westervelt. For answer Fortescue pulled out a wallet and drew therefrom five criso bank notes. “The Waller mortgage,” he remarked, “was canceled of rec- ord some ten months ago. This in- terest came in this morning. How do you account for that?” “How did it come?” “By mail; plain envelope; just like the others; all the others. For the last eighteen months interest has come in in cash on all the mortgages; sometimes by mail, sometimes by money order, sometimes by _ boys, men, women—anyody, nobody. I! never noticed; neither did she. As long as the interest was ‘paid we—” “Who,” queried Westervelt, “is she?” Fortescue hesitated for an instant. “She’s Miss Wilkinson,” he explained; “book-keeper, private secretary—you know the little office in the castle by the porte cochere? She keeps in there.” He passed over a typewritten state- ment. “She made that up,” he said. “It shows the interest that we've had for a year or more. It’s kept righi on, you see.” Westervelt looked Fortescue in the face. “Mr. Fortescue,” he said, “do you mean to tell me that $75,000 worth of your mortgages were canceled of rec- ord and you never knew it, and you had nothing to do with it? Sure?” “Sure,” answered Fortescue, ‘and for proof of it here are all the mort- gages. Look ’em over. See for your- self.” Westervelt started. He took the packet and inspected each .mortgage. Each intact. The frown deep- ened on his face. What he had thought was a mistake seemed to be a verity. But he had not quite fath- omed the man before him. was “Mr. Fortescue,” he said, “how do you cancel a mortgage? Do you know?” “IT know how we used to do it,” an- swered Fortescue, “when I was with Cowen, Covington & Black. We used to tear the seals off and take it up to the register’s office, and say, ‘Hey, Charlie, old stick in the mud, knock that off its pins,’ and Charlie’d tell us to get the book and we'd get it— the one with the record of the mort- gage in it—and he’d cancel it, and we'd bring the mortgage back. And that was all.” “He'd stamp ‘cancelled’ with a red rubber stamp and his name in the corner of the page of the record of the mortgage, wouldn’t he?” asked Westervelt. “Now, Mr. Fortescue,” he went on, “you say they used to do that. How do you know they don’t do that now?” Fortescue pointed to the mortgage. “The seals all are there,” he returned. “Nobody’s torn them off. And, be- sides, they haven't been taken from my safe.” Westervelt’s manner underwent a change. Before he had seemed to be suspicious of the man before him, in- credulity was written on his face. But now, suddenly, apparently, he _ be- came Westervelt the adviser—doubt, it seemed, dropped from him. They had both been standing. Now he wav- ed his man once more to a seat. “You're right, Mr. Fortescue,’ he said; “that was the old way, but we’ve dropped our old ways up at the reg- ister’s office. For three years’ Billy Hinckley. the register, has dropped politicians from his roll, and has been employing the real experts. hence the new ways. And the new way to satis- fy a mortgage is for you, the-mort- gagee,, to sign and seal and deliver a new instrument-—what we call a dis- charge of mortgage. Do you see? That is produced up there. It is re- corded. It is handed back. Tearing the seals off was too simple. A thief might do that. But now a man must sign an instrument quite as solemn and binding as the mortgage itself, and acknowledge it before a notary, and all that rigmarole. That’s the new way, Mr. Fortescue. You see?” He waited, obviously, for an answer. He held his gaze on Fortescue. “I—Il heard of it,” said Fortescue. He leaned over. “Counselor,” he said, “I want to pay you a retainer. and I want you to ferret this thing out. I want you to run it down to earth. You see? I—I want to get my $75,000 back again. I'll leave it all to you.” “When was the last mortgage can- celed?” queried Westervelt. “A month ago,” said Fortescue. “Er—how long have you been back in Monroe, Mr. Fortescue?” queried Westervelt, pleasantly, as he held the door open to let the other pass. “It’s going on four years,” Fortescue. He bowed and left. Westervelt called his boy. “Jim- mie,” he said, “go up to the regis- ter’s office. Get there every morn- ing at.9 o'clock Stay until. 5. Sit on the step until they open up in the morning. Don’t go out in the after- noon until they put you out.” He passed over a slip of paper. “Watch said the discharge. If any come in on any of those mortgages you let me know.at once. You see?” “How—how long. shall ! © stay there?” queried Jimmie, dismally. “Until further notice,’ answered Westervelt. For one hour Westervelt sat ana smoked. “It’s forgery,’ he — said, softly, to himself “or else, by George,, it isn’t. Where’s the: motive for the perpetration of all of them? If it’s a forgery, who’s the loser? Not For- tescue. Because the cancelations all are null and void. If it’s forgery, he still is unharmed—the mortgages still cover—a forgery can’t hurt him. If it isn’t forgery, who’s the gainer? Forescue—he’s the gainer. Fortescue, black sheep, with a temptation to spend his principal, with a weakness not yet overcome; with a private his- tery unknown, unsavory, perhaps; with slight knowledge of law; Fortescue, who_has lived in Monroe now for little more than three years: who has just had time to learn the advantages of Billy Hinckley’s new system. Where is the motive in this case? If there is any motive it would be to claim that these cancellations are forgeries when they are not forg- eries. To whose advantage? For- tescue’s! But is Fortescue, after all the man?” his Westervelt never developed theor- ies. He let the facts do that for him. It was two weeks before he had any facts to work upon. One day Jim- mie ,his boy called up on the tele- phone. “Come up to onct,” said Jimmie, breathlessly. Westervelt slipped his pocket camera into his overcoat and called up Fortescue. He met Fortescue at~the register’s door and they went into the office side by side. They nodded at Jimmie, the office MICHIGAN TRADESMAN 37 boy, and stepped into the comparing room, which was empty. Jimmie fol- lowed them. He had a paper in his hand. “Here, look at that!” he said. Westervelt snapped it twice’ with his camera before the window. Then he nodded to Fortescue. ‘We'll look this over,” he remarked. It was another discharge of one of the four remaining mortgages—the $6,000 mortgage, the largest of the four. It purported to be signed by Fortescue. “T have your signature,” said West- ervelt; “let’s see how the two com- pare.” They were totally unlike. Ap- parently there was no attempt in any way to counterfeit the hand of For- tescue. But suddenly Fortescue seiz- ed the instrument in his hand. He examined the handwriting upon it with exceeding care. He turned pale and trembled violently. Then he plac- ed a hand on the arm of Westervelt. “We'll stop right here, Mr. West- ervelt,” he said tremulously. “We'll stop it. It is my desire that this in- vestigation cease. I—I want nothing further done.” But Westervelt was not ready to drop it. True, Fortescue had become his client, but even Westervelt could not let like Schultz and other townsmen suffer. In the event West- ervelt knew that Fortescue would not suffer. And he couldn't trust For- tescue—not just yet. “The investigation goes on,” he re- turned calmly. Fortescue gasped. “It—it mustn’t!” he exclaimed. “I have the say in this. It’s a matter between myself and her That's alll’ “And—she?” “You know—Miss secretary—I told you “And what of her?” Fortescue pulled his counsel by the coat sleeve. ‘Why, man,” he whis- pered, “this signature is in her hand- writing, don’t you see?” Westervelt took another snapshot of it, and handed it once more to Jim- mie. men Wilkinson—my ” “How long will they keep it here, Jimmie?” he asked. “It goes back to-morrow,” Jimmie answered. “You see,’ Westervelt said to For- tescue, “the devil of this scheme that the evidence goes back into the malefactor’s hands. A man brings a discharge up here; it is recorded al- most while he waits; it goes back to him—it’s gone. Where are you? You don’t know it, Fortescue, but the whole record system is built upon a mighty faith in human nature. You see?” “T have faith in her,’ tescue. “We'll go to her,” said Westervelt. They sauntered out. A man brushed past them. “Hello,” he said to West- ervelt. It was Hinckley, the county register. iS , returned For- “Come in here, old boy,” he said to Westervelt, and dragged him into his private room. “ Iwant to have a word with you.” It was a word political. They had it. Then they were inter- rupted by another man, and Wester- velt started out. “Billy,” said Westervelt—Wester- Hardware Price Current AMMUNITION. Caps. G. D., full count, per m..... 40 Hicks’ Waterproof, per m. 50 Musket, per m............ dnseiubaieecce em Ely’s Waterproof, per m.............. 60 Cartridges. No. 22 short, per m.....2....5...5.3 2 50 No. 22 lone, per m2... 8 3 00 No. 32 Short. per moo) .08.) 0S 5 00 No, 32, long. perm... 2.6. 5 Primers. No. 2 U. M. C., boxes 250, per m...... 1 60 No. 2 Winchester, boxes 250, per m..1 60 Gun Wads. Black Edge, Nos. 11 & 12 U. M. C... 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($1.25 6 OIL. CANS gal. tin cans with spout, per dos..1 gal. galv. iron with spout, per doz..1 2 3 4 eee ox.).. gal. galv. iron with spout, per doz.. gal. galv. iron with spout, per doz.. gal. galv. iron with spout, per doz.. gal. galv. iron with faucet, per doz. 3 8 gal. galv. iron with faucet, per doz 4 50 gal. Tilting cans @ 5 gal. galv. Oli pe grocer iron Nacefas LANTERNS vo. 0 Tubular, side lift ............. 4 60 bom Buble oe 6 75 . §5 Tubular, dash ................ 6 75 2 Cold Blast Lantern ...... sect @ . 12 Tubular, side lamp ......... 12 00 . 3 Street lamp, each .............8 50 LANTERN GLOBES 0 Tub., cases 1 doz. each, bx. 1@0 59 No. 0 Tub., cases 2 doz. each, bx. 1$¢ 6@ No. 0 Tub., bbls, 5 doz. each, per bbl.. 1 90 No. 0 Tub., Bull’s eye, cases 1 dz. e. 1 26 BEST WHITE COTTON WICKS eeeescoes No. Each additional X on this grade..i 50 Roll contains 32 yards in one piece. 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It used to take us six weeks to get a deed recorded, and now, hanged if you don’t get it back again inside of six days.” “Four days,” interposed the man who had just come in. Billy Hinckley smiled. “The sys- tem is not due to me, Westervelt,” he said, “but to Mr. Costello, here, my deputy. He’s the crackajack record man of the world, I think. He’s not a politician like the rest of us. So he takes care of business. Shake hands with Mr. Costello, Mr. Westervelt.” They shook hands. Costello was a stout, smooth faced man, whose age may have been 40; it may have been 45. His countenance was open. There was a bit of color in his cheek. He had the habit of looikng his man straight in the eye. s “You come from New York?” ven- tured Westervelt. “Never,” “From Bos- Not from Costello shook his head. he replied with a smile. ton first, Chicago later. New York.” : “IT thought I’d heard New York,” mused Westervelt. Making his adieus he bowed and passed on out. He took Fortescue by the arm. “There are three things to do,” he said. “The first is to let this dis- charge take its course. We don’t want to flush the game too soon. The second is to get these photographs enlarged. The third, to see Miss Wilkinson.” “Don't,” pleaded Fortescue. But Westervelt was adamant. The photographs were good; they were perfect fac-similes of the dis- charge. Westervelt had noted, and now noted once again, the name of a notary appended to the acknowledg- ment; he knew the name; the signa- ture was forged. Franks was the commissioner—a respectable man, in- nocent as the newborn babe of un- derhand dealing. He noted also the indorsement on the discharge—a di- tection for its return, after record, to Hunnewell & Shaw, reputable attor- yeys of East Monroe. Any ordinary nan would have called up Hunnewell & Shaw. But Westervelt knew that Hunnewell & Shaw, honest as they were, would set on foot an investiga- tion, would ask questions of the man or men who handed them the discharge, who in turn would ask questions of their clients or corre- spondents until suddenly the real man would smell a mouse, would fold up his tent, like the Arab, and silent- ly steal away. He wanted to get his man or his woman. He saw the woman in the case— Miss Wilkinson. There were two things about her that surprised him. One was the strange’ earnestness which shone from her eyes. The other was the unusual influence she had ob- tained over his client, Fortescue. She was good looking, so Westervelt told himself, but he would not acknowl- edge more than that. But he saw at once that she was inherently attrac- tive. He showed her the _ photo- graphs. She started. “My handwriting!” she exclaimed. Fortescue shuddered. But Westervelt only smiled. “The instant I saw you, Miss Wilkinson,” he said, “I knew that you had too much intelligence to attempt a forgery which was not a forgery. Rest assured of that.” “What!” cried Fortescue, “didn’: you do it?” He stopped, dazed and confused. “I don’t mean that,’ he went on. “I want to make it clear to you,” he continued, addressing the girl] alone, “that it could not have made any—any difference to me. Nothing could make any difference to me.” The woman glanced at the man, and there was sympathy in her eyes as she did so. “This crime, if crime it is, said Westervelt, “requires motive, oppor- tunity and intelligence. It is a crime committed not by one who is familiar with the habits of Mr. For- tescue.” “You mean?” flushed Fortescue. “T mean,” went on Westervelt, “that you are not in the habit of writing your own letters. Is that right?” The other two nodded. “Miss Wilkinson writes your letters —some on the machine ,some with a pen—and signs them all?’ Once more they assented. “The individual who committed this forgery received a letter from you and thought he was imitating your handwriting, when as a matter of fact, he only imitated that of Miss Wilkinson. That much is clear. Do you write many letters?” The _ girl shook her head. “Do you recall the receipt of any 9? communication not in the ordinary and usual course of Mr. Fortescue’s business?” The girl seized a basket and rum- maged in it. Finally she produced a large, square, white envelope. From it she drew forth a letter. the letter: “Mr. Robert Fortescue, the Castle, Monroe, N. J.: “My Dear Mr. Fortescue: Please let me know whether you are con- nected with the Fortescues of New Rochelle, N. Y., the last remnant of the family of 1664. I am preparing a genealogical report. Thanking you for the information, I remain Very truly, Mrs. J. V. W. Fortescue. “Care of T. Johnson, Esq., Box No. 614, Manhattan.” “That letter,” said Miss Wilkinson, “Is the only one unusval.” “Why unusual?” asked Westervelt. “Because,” broke in Fortescue, “there was no Fortescue family in 1664; there are none in New Rochelle. I know that much myself.” “I answered the letter,” said his secretary. Westervelt examined the letter carefully. It was well written. But the handwriting bore not the slightest resemblance to that of the secretary of Fortescue. Westervelt called up his office. “Jimmie,” he said, “look for J. V. W. Fortescue in our New York di- rectory will you?” Jimmie looked; he found none. “Miss Wilkinson,” said Westervel*, “write this on a piece of yellow pad —anything. There, that will.do.” She wrote as he dictated. This is what she wrote: “Meet man with red tie, gray suit, on city hall steps at 10 on Wednes- This was day morning. He will tell you what he wants.” Miss Wilkinson looked at West- ervelt. He passed over the photo- ghaphs. “The man or woman who wrote this discharge,” he went on, “wrote in a marvelously natural hand. It’s dollars to doughnuts that it is his or her natural hand. It’s dollars to doughnuts that you have been se- lected as a victim because the forg- ery is so easy. What follows? It may be that T. Johnson is not the forger. It may be that the forger is not in New York. Then, when T. Johnson gets this letter, will not T. Johnson naturally conclude that it comes di- rect from the forger, in whose nat- ural handwriting it appears to be? I do not know. It is merely a chance, that’s all.” “And you,” said Fortescue, “will be with your red tie and grey suit, on the city hall steps in Manhattan at Io a. m. to-morrow. Is that it?” “Nothing of the kind,’ returned Westervelt. “TI shall be with a plain clothes man in the vicinity of box 614 when . Johnson turns up. If T. Johnson is all right, we'll drop it. Otherwise, we'll see.” At 9:45 next day in the New York postoffice, a well dressed woman un- locked box 614 and took out her mail. Watervelt, who, for the time being, was a man in a black suit with a black tie, glanced significantly at the two detectives with him. “Do you know her?” he enquired. They smiled. “Sure,” they answered, “she Tyson —Maggie Tyson. Know her like book.” “Who is she?” queried Westervelt. “She,” they answered. thunder ,man, she’s Doc Trelawney’s girl.” “Trelawney?” mused Westervelt. “Trelawney? It seems to me I have heard—say” he queried suddenly, “what does this Trelawney look like, anyway?” They told him. But they did not lose sight of the woman. She opened her mail as she. walked. Finally she retraced her steps. ing west, and, standing on the cor- FREE! FREE! FREE! To all merchants for the writing Practical Plans, Etc. FOR Holding Special Sale State amount of stock, various de- partinents, popu- lation, etc. Wilson Mercantile Co. Suite 708 Security Bldg. Chicago, Ill. (Expert Advertisers) a SN Shee Notice! Low Prices on Buggies, Road Wagons, Surreys. If interested it will pay you to investigate. Sherwood Hall Co., Ltd. Grand Rapids, [lich. “ce S 4 e—-wh y, ‘ She had been go- | CURED ... without... Chloroform, Knife or Pain Dr. Willard M. Burleson 103 Monroe St., Grand Rapids Booklet free on application Capital, $800,000.00 aE All Business Men Require A safe Bank in which to deposit their money—large enough to inspire the confidence of its customers. The : | Old National Bank No. | Canal Street Grand Rapids, Mich. Is the oldest and largest bank in Western Michigan. Es Resources $7,000,000.00 mE ner of Broadway and Warren, scanned the steps of the city hall. She glanced at the clock. It was after to. There was no gray suited man there. She walked slowly past the city hall three times,,, then she over to a public telephone. tectives started after was alarmed. alts all right, Counselor,” she some darted The de- her. Westervelt they said. “She won’t telephone. You do your: trick and we'll do ours. We'll take care of her all right.” Westervelt went back to Monroe. He sought Fortescue and his secre- tary. He glanced keenly at For- tescue. “There’s an old hand in this busi- ness,” he announced, “one of the best in his line. I want you both to come with me.” Fortescue got out his little run- about machine and they sped away. “It’s up to the register and his dep- uty, Mr. Costello, to catch this chap,” said Westervelt, “and we're going to see them do it. When they do it I want you there to see.’”’ He took them around by way of the grand jury room and stepped in for an instant to see the sheriff. Then they filed, Westervelt, Fortescue and Miss Wil- kinson, into the private room of Billy Hinckley,, the register. “Get the deputy in here, ervelt to Hinckley, “there’s a bit of a game that I’d like to talk with you and him. He’s better because he understands the of your .of- fice.” Costello came. “Mr. Costello,” said Westervelt, “I’m talking to you be- cause you're an expert. I’ve a little ax to grind and I’ve found a little loophole in your system here that ought to be patched up. Ill tell you what it is—you’ve let in a lot of forg- eries.” “Forgeries!” gasped Billy Hinckley and Costello in one and the same breath. “What? No! Impossible!” “Gospel truth,” said Westervelt. He drew up a shade so that the light fell directly on his client, Fortescue. “The joke,” he went on, “is on my client, Fortescue.” Forthwith he introduced Fortescue to the men beore him. Then he detailed the history of the cancelation of the mortgages in ques- tion. Costello whistled. ” said West- over system ‘By George!” said Costello. “that is a game.” Westervelt nodded. “You see,” he said to Costello, “the game was just this: The chap who did it would buy well mortgaged properties at a high price. For instance, here was’ the Conklin house. Conklin owned it. It was worth $6,500. On it was a mort- gage of $4,000 held by Fortescue. The swindler buys it, not in his own name, but through dummies who have other dummies, who employ first class real estate men—he buys it at $7,000. Conklin sells in a jiffy. The MICHIGAN TRADESMAN price is big. Then the man who plays the game prepares a forged cancela- tion, through various reputable agen- cies, gets it to the register’s office and cancels the mortgage. He keeps on paying interest to the mortgagee, who never cares who owns the property as long as his interest comes in. ~So far the swindler is out the difference be- tween the mortgage and the price he paid; in the Conklin case it was $3,000. He's a plunger, What does he do? at a low price, free and clear the original owner, is The You See. Then he sells for $5,500, giving a title. Conklin, satisfied; he gets a high price. mortgagee doesn’t care, because he doesn’t know, and his security is good and his interest keeps up. The new purchaser at the low price is tickled to death, and the swindler runs off with his original $3,000 and $2,500 profit. This profit in the Schultz case was $20,000, and more. You see? There is the motive. A step further: Can this man be caught? Hardly; be- cause his own forgery comes back to him after you’re through with it, and under your new rapid fire system yo: are through with it in no time.” “By George!” chief. “Now,” went on Westervelt, “for this chap in particular: He only a man not only covery,, but he was, as you shall see, 4 man with opportunities and with wonderful intelligence. The first thing he did was to find out what people in a town like this held mortgages. The next was to get a sample of hand- The third was to pick from the many the manuscript that particular style of forgery so that in case anything should happen the resemblance would balk enquiry for a time. He was cau tious, but he daring.” “Conditions had to be just right,” suggested the register. “Ah,” said Westervelt, “but thig man made his own conditions. The tling for his crimes he provided for himself. And the chief thing he did, Mr. Register, was to manipulate the wonderful system in your office to accomplish his ends.” Costello stopped him. man?” he queried. said Costello and his was not and he from dis- with a motive, knew he was safe writing. samples suited his was set- “Who is this Westervelt waved his hand. “His name,” he announced ,“is John Tre- lawney, of New York, “alias,” he added gently, “Andrew Costello, dep- uty register of the county of Monroe.” He nodded. Two county detec- tives and a New York plain clothes man stepped forward and placed hands on Costello’s arm. And when Cos- tello saw the New York plain clothes man he wilted. For he was, indeed, Trelawney,, “wanted” for almost everything on the calendar of crime. “The game is up,” he said. William Hamilton Osborne. 39 THE NATIONAL CITY BANK GRAND RAPIDS Forty-Six Years of Business Success Capital and Surplus $720,000.00 Send us Your Surplus or Trust Funds And Hold Our Interest Bearing Certificates Until You Need to Use Them MANY FIND A GRAND RAPIDS BANK ACCOUNT VERY CONVENIENT . i I Spaces — Have You Listened Yet to the Ben-Hur Story? It’s a story that never grows musty—one that always ends well, if the hearer is mindful of the tip it contains. Yes, it’s a stock yarn—the stocking of the best-selling trade- pulling brand in the cigar cases of the country to-day. It’s astory that you will enjoy repeating to your trade, a d one which they will tell over and over again to your profit—that is, if you have the goods. Best of all, it’s a true story, founded on facts—facts rolled up in every cigar, facts that never call for after- explanations. You will come to enjoy it best when the first shipment of Ben-Hurs comes under your roof. Drop a line to your -jobber. GUSTAV A. MOEBS & CO., Makers Detroit, Michigan, U. S. A. MADE ON HONOR BEN-HUR CIGAR SOLD ON MERIT WoRDEN GROCER COMPANY Wholesale Distributors for Western Michigan Use Tradesman Coupons ESTABLISHED 1883 MANUFACTURERS AND WHOLESALE DEALERS IN WEALTHY AVE. AND S. WYKES _& CO. THOS. E. WYKES CLAUDE P. WYKES SUCCESSORS TO WYKES-SCHROEDER CO. FLOUR, GRAIN & MILL- -PRODUCTS IONIA ST. GRAND RAPIDS MICH. ~ MICHIGAN TRADESMAN Personal Feeling as a Factor in Judgment. No matter what line a man is sell- ing a great deal depends upon the personal feeling which his customer has for him. Perhaps it would be going to ex- tremes to say that dealers are gener- ally influenced more by their person- al feeling for the salesman than by their judgment regarding hiS propo- sition, and yet this is sometimes the case. It is at least certain that if the customer dislikes the salesman he will seldom give him an order. He has no occasion to feel that the goods offered him are at fault simply because the salesman who represents them is displeasing; and in the ma- jority of cases it is not for any such illogical reason that he withholds the order. His real reason (which he may or may not take pains to conceal from the salesman) is a feeling that by giving the order he-would be grant- ing a favor to a salesman whom he has found personally disagreeable. Vindictiveness is so common in hu- man nature that many men would prefer to lose a first-class business opportunity than to accept one which offered them more profits and inci dentally threw profits in the way of semeone they disliked. The most essential thing in sales- manship therefore is to make a fav- orable impression upon the buyer on every occasion. When a salesman makes his first call on any dealer he should be arm- ed with the information as to wheth- er that dealer has had any previous business relations with his house and whether such relations prospered and were satisfactory to the dealer. If such has been the case, his introduction should be the mention- ing of his firm’s name—particularly if it is a firm which has a substan- tial reputation for the quality of its goods and the fairness of its meth- ods. If the salesman is representing a firm which he ‘has reason to think is unknown to his dealer; or if previ- ous business relations between that dealer and his firm have not been en- tirely satisfactory, he will do well to introduce himself and the peculiar attractions of his proposition before mentioning the firm’s name. By do- ing so there is a chance of his mak- ing such a favorable impression that the dealer will forget his disinclina- tion to do business with an unknown house, or with one against which he las, in the past, had some grievance, imaginary or otherwise. Whether or not the salesman makes a good first impression depends up- on many little tactical points, which in themselves may seem trivial but have a great importance in relation to their bearing on the order. It is important to know what man- ner to adopt in talking to different types of men. A salesman can succeed in making an impression upon any man by show- ing that he has an equal amount of assertiveness, and that he is just as confident of his right to offer his goods as the customer is confident of his right to decline them; that he values his time just as highly and has as strong a will and as strong a purpose of his own. If the salesman doesn’t lose his temper or fails to be as courteous as he is determined, he has an immense advantage over any angry and blus- tering opponent. There are suave, easy-tempered men who are always polite and in- different and who are inclined to take a cynical view. With such men suavity and glibness fail to make any impression whatever. Bluntness and forcefulness are necessary to shake them out of their professional apathy. They will respond to a salesman’s en- thusiasm when it is genuine and when it is backed up by logic when logic without enthusiasm would fail. There are, of course, many other types of customers and the salesman must learn to adapt himself to each. In selling millinery rather peculiar conditions exist which require spe- cial adroitness on the salesman’s part. A great many of his customers, even although they may have handled mil- linery at a profit for many years, are practically ignorant concerning that department of their business. If they run a general store or a department store they have gained a more or less shewd knowledge of staple lines, and feel themselves a match for any salesman when it comes to discuss- ing the relative merits of different lines of dress goods, shoes, fancy groceries, etc. But millinery has re- mained more or less a mystery to them. It is this that puts the sales- man in a delicate position. He knows that his customer is aware of being comparatively inexperienced and would be quick to resent the sales- man’s taking the slightest advantage of his inexperience. While he wants the benefit of the salesman’s advice, he dislikes acknowledging his depen- dence upon it. The salesman who realizes this and succeeds in making the dealer feel that he (the salesman) can safely be trusted with the responsibility of de- ciding on the extent of the order and the items that shall comprise it, gains at once a permanent customer. He becomes invaluable to his house for the simple reason that his services are recognized as invaluable by cus- tomers. of his house—G. G. McRoy in Salesmanship. Ee ioe ee Was the Boy Cured? An elderly gentleman was riding on a street car the other day. A boy began to laugh, and laughed so he couldn’t stop. The old gentleman told his mother that the boy needed 1 spanking, and she replied that she didn’t believe in spanking on an empty stomach; whereupon the man said: “Neither do T; turn him over.” eS You never can be more than a small man until you believe in great things. ———__- 2-2" Knocking the saints will not open the doors of Paradise, Thirty-Four Dollars Capital and a _ Little Nerve. | first started clerking in a small store down in Arkansas, just a cross- roads store where the country people for several miles around brought chickens, butter and eggs to trade for such articles as they needed. I was green and lived on a farm, but the store always held a fascination for me. I went to open up the store, and sweep out at 7 o’clock each morning, and was there at 8 o'clock every night. I watched everything careful- ly. When a drummer came in I was as near as possible all the time to hear what he said about his line and prices. I was always thinking of the day when I would be sought after by these slick talking salesmen when | had a store. At that time I had not a ten-spot, nor could I see any bright prospect of any, as I was only get- ting $1.50 a week, and my board. However, after the second year I was able to command more, and some- times for a week the boss let me run the store. At the end of the third year I knew the business as well or better than Jones did. After consid- ering for some time I decided to go to some small town and start a busi- ness of my own. I had made the ac- quaintance of all the traveling men who came there and had told them of my intention to start in business on my own hock, but did not let it be known I was going to start in on mostly nerve. I had learned enough to know just what kind of stock would move the quickest. After deciding to locate in a Missouri city—it was a town then ~—-I rented a small store, for which I gave my notes to pay $25 a month. I leased the store for five years. After getting the store arranged | went to St. Louis, with letters to sev- eral houses from their salesmen who had sold the old store. 1 explained the situation and bought only small amounts from each of them. I put up a good front and got sixty days’ credit on most of the goods. The bills amounted to $168.37, but. the light wares, etce., I bought almost filled a Missouri Pacific car. When I reached home from St. Louis I had three ten-dollar bills and four dollars in small change, which went into the cash drawer of John Billson, the cash merchant. Five dollars it cost to put this sign over the door: Don’t leave your home until 10 o’clock March 14. —John Billson. I made an exchange arrangement with the editor to run this in a line across his paper for two weeks before I opened my store. All the time I was busy arranging my stock. Two days before the opening I went to my cash drawer, and took out a ten-dollar bill and bought two half-page spaces in the little weekly, an eight-page paper, something the other stores had never done. Coun- try papers sell space cheap. I in- serted the following: Every lady visiting my store on opening day, March 14, will be given a present. Bring the children. John Bittson. an and child was headed for my store, and I gave away 59 small spoons, with fancy handles, souvenir spoons from St. Louis, which I had picked up for 6c each. I was clerk, manager and porter. The first day my sales were $26, on which there was about 20 per cent. profit. I paid next week $10 for a full page advertisement in the little paper, and the farmers were coming to my store. At the end of the first month my stock was about exhaust- ed, and | had enough cash on hand to pay my rent, and all my St. Louis accounts, so I sent checks to the firms I had bought from and_ had some of the orders doubled, and asked for cash discount. I made an announcement the next week of a great coming sale, a carload of goods on the way from St. Louis. Then I hired two girls. I kept this up until the end of the year, when a new rail- road came through the town.