eo “Ss (“3 II ROE S RAEN OY PS IY EES BN 2, \ , \ < =f TR anect & aN ve ba ae aR PX) 3 Fa RS We 4 Wee Y) SUS OR, D5 ee a} \\ iy 44 OWL DL” GN WG a Se N @ _ eens [rea oe Dr LOSE / as a ‘G (Cs . SN eXSY \ V (MZ j oj p vy NS Cd Cy) cA) og Zo \\ ae. 4 Le eh a5 Z Oe Nas oN < ASK $2 PER YEAR <2 ™~\ YR SS Ze Cy . SST Ga aD TO 0 Zs ESS POKING LPO RO ORO IS LLZAB Twenty-Seventh Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 15, 1909 Number 1356 SUIS, SSO - - People Will Calk Ops ee) You may get through the world, but ’twill be very slow 2A If you listen to all that is said as you go; =.- bale You’ll be worried and fretted and kept in a stew, 9 FERN For meddlesome tongues will have something to do, For people will talk. If quiet and modest you'll have it presumed That your humble position is only assumed; You’re a wolf in sheep’s clothing or else you’re a fool; But don’t get excited, keep perfectly cool, For people will talk. If generous and noble they’!l vent out their spleen, You'll hear some loud hits that you’re selfish and mean; if upright and honest and fair as the day They’ll call you a rogue in a sly, sneering way, For people will talk. And then if you show the least boldness of heart Or a slight indication to take your own part They will call you an upstart, conceited and vain; re But keep straight ahead, don’t stop to explain, ( ee For people will talk. RO] If threadbare your dress or old-fashioned your hat CEN Some one will surely take notice of that eo And hint rather strong that you can’t pay your way; a S ce But don’t get excited whatever they say, : < J) For people will talk. 7 la D : G2) If your Cress is the fashion don’t think to escape, a6 For they criticise then in a different shape— eS You’re ahead of your means or your tailor’s unpaid; But mind your own business, there’s naught to be said, 2 For people will talk. y Ee Now the best way to do is to do as you please, : Re For your mind— if you have one--will then be at ease; Of course, you will meet with all sorts of abuse, But don’t think to stop them, it ain’t any use, For people will talk. eee << * ‘ “State Seal” Brand Vinegar Just a word about its quality, it is par-excellence. For Pick- ling and Preserving it will do anything that Cider Vinegar will do, and its excellent fla- Every Cake | 4 , ' aime, Woof FLEISCHMANN’S| oN | Hl oe ae Markets. ids @ Indiana Railroad and, of 4 pane ) # De ! NnMINg. ' : - . 8. Editorial. studious temperament and observing, | O the I ublic: 9. Valuable Suggestions. ce 1. a 1 ee : i Moa Va City. his knowledge both as to engineer- 12. oe ee ooo ing problems and processes in me- tes Arcee inds oO € ors. : : pe ° rade 15. In a Bad Way. chanics was greatly extended, a fact At the time William J. McAdoo of Hudson tun- 16. Our Old Time River. ‘ Be 4 tapes soe. oe : Pes i 17. Giving Credit. which accounts to a lare@we degree fot nel fame made it possible for a ‘‘three-minute service 18 A Good School. the careful, intelligent and valuable oa : : 19. Pluck and Plod. ‘u Me ee to Jersey City,” he made a speech—and not like the 20. Influence of Advertising. service he has rendered the city in his 7 ; i i : : ; 24. Original! Initiative. es H nT: ea a late Commodore Vanderbilt, with his famous dictum, 55, Sayca etal Deokt capacity as Public Works Commis - ue 27. Woman’s World. sioner. ‘““The public be damned,’ Mr. McAdoo said, ‘‘The 28. Mrs. Seamark’s Vacation. ee : , - 30. Dry Goods. ey =o public be pleased.”’ 32. Po ee. Ce oa NATURE COLLECTS HER TOLL. a ur- ar-a-We ri. : ' GE. ae ok. af 35. Filling Vacancies. ‘ lroad kings =has been over o have times changed. 36. Freight Discrimination. oe Le vee co ‘ ey 35. New York Market. OWN aller vain efforts on farm « | CNG 40. The Commercial Traveler. foreign excursion to thwart the en i os te Be —F : ane 2 : ' On i) 42. Drugs and Druggists’ Sundries. Peo alas a { an effort avian , : a4 convenience | ; 43. Wholesale Drug Price Current. €Mmy WHICH balries the most skilled { wae i a ' LC Lit vidal iene 44. Grocery Price Current. ci eian ec Aen 3 fe { ial i: naa th i ad 5 ' the: i 4 " 16. Special Price Current. piysicians, Harriman is dead. A i Nich adva es U ( { satet Her | a Strenuous life is ended. [here is } trons: and to that « he 10 S ulway ' added another bit f evidence tha ( ' A VETERAN RAILROADER. seu | another bi 7 eA He ce that Coinpany 1s constant t De ee ee dae Nature collects her toll with unexcell- : i Few citizens, casually observin; Now comes the Pay-As-You-Enter Car. so him as he walks alone our streets : . ‘ cn : fan Take ae ta , 5 mh . / 4 would credit Mr. George C. Peir Gay laborer, quite un- Why? To avoid annoyance of the conductor , La id, reinane fact tha ay be : : with being a practical enginee1 rch CE we Bay Be having to pass constantly through the car to collect ae addres | atte | Gan Beetle any | carrying a much heavier load, one : . ( railway builder, and possibly many | 4 : fares, and hurrying to and from the rear platform 1 5S / who have noted that he is and has for} {at we must surely lay down before 1 1 ' ber of the|long, for the ten hours with pick and to make sure passengers are safely on or off before Several years Deen 4a MmembDer OF the oo 2 Mice pehthace l At la a , sf } 1 ° c j 9} ~arc : »F Board of Public Works have won-|shovel are less exhausting than a few signaling cars ahead. ue ge him |hours less of office work, but with dered over the matter, knowing him € Be . ; 0 : as ee The conductor’s location on the car is such that merely as a bank director and gentle-|tnceasing worry and care through! man of leisure and not at all ac-|hours unhappily not ended by the | at all times he can see and know when it is safe to ee quainted with mechanical problems.| Waking period. There is a physiolog- give the starting bell . And yet, as far back as 1858 and al-jical penalty for disobedience of the 4) oe i most coincidentally with the coming|S¢riptural injunction, in the observ-| aS I a HME people need mot chale et 1d [ . * ¢ | o ai ~ c t . a . - * e - . 7 ¢- of the Grand Trunk Railway Mr.|ance of the Seventh Day, and devia-| mentary restriction of closed doors and platforms, as Peirce surveyed, built and conducted|t!ons which encroach upon it surely they will soon learn that the new System greatly 1m- + : ape eotlieas Ieee saree wel undermine the constitution. le car a ‘ . i pe . the second railway line ever develop-|undermine the constitution. We can proves the service, and it has been amply demon- ~ . r - ' yt ~4 ain 1 laad rat 1 -an! - 1 Gr: 2apids. The Daily Eagle|not tong sustain the load without real ’ ‘ & ! oe eee Bee Tee Pay Eaele| TY 4 a a strated that the closed doors and necessary platform i Of Oct, 2) 1868. said harm, Here Must be a period © . / i . 1 : ; +4 of 2415 BI S are yuards. 4 ‘The finest specimen of ingenuity }rest and recreation, alternating with regulations are safi guard J He -chanis riginated and beina|that of work. . . : and mechanism originated and ee ; Street car service, to a very great extent, is the f executed by mere boys that it has This may come in a multitude of : a ae ' measure of the city’s prosperity—healthful suburbs, ever been Our fortune fo see is the | ways: but look to it that it comes. 7 4 result of plan emanating in the} And, in addition to the regul: low rents, call for rapid transit and a progressive a he regular recrea oe brain ot WNlaster Georee ©. Peirce ition daily, at this season there should Management, and that is What we hepe to maintain, . .. and which has been carried out by/come some special treat in the form and are pleased to be the first city in Michigan to ats A a = | I J D 5 himself and his little cousin, LeGrande}-of a holiday for a day or week, be it equip its lines with the new P. A. Y. E. cars. ay Peirce, sons, respectively, of P. R. L.|in the form of amusement or of pure ana J. W. Peiree. [4 comsists of ajrest. The Division and Plainfield line will receive the miniature railroad some two rods} Large manufacturers find it profit- first equipment; the other lines as soon as may be long uilt after the regular type of]able to give their employes a day for : . : ae eee a i ee J considered expedient. ! “» railroads on embankments and piles.}some excursion, the rest, new ideas, ‘ \. with bridges, switches, signals and|inspiration and good will gained We respectfully request our patrons to assist in a4 ion Wmwcec Thev have a locomo Nore ay . ensatineg for t , ime : . : : o i tation houses. The} ale eae os than compensating for the : improving the service by having the exact fare ready il tive propelled by spring power that]}lost. If you have only one clerk i i . ; ! : a re, a i, oe when entering the car, and to avoid delaying their runs over the road, and as occasion|insist upon his availing himself of ) 1 : 1 l 1 : : , 7 neve r getti rec , eave : demands 1S wound up like l CLOCK SOme O1 the excursions common at fe llow passengers by getting ready to le ave the Car The bridge exhibits more mechanical] this season, resting assured that he as their destination is being approached, and please : skill than any other part of the work.| will serve you more willingly and ef- understand that ‘‘Please step lively” is a request, £ c i ‘ a” ; not a mandate. It is made of half inch pine stuff,|fectively. And remember that you of nearly three feet in}can not yourself afford to burn the length and will bear a man’s weight|candle at both ends, but will gain with one span i Very respectfully, in the center of it, Sheriff Norton|time by frequent pauses from the having stood with his whole weight] hard pull in life. 7D, AD a ; ‘ 3 upon it. It is wholly original, the ————— GRAND RAPIDS RAILWAY CO ., plan and work of young George, and] Too many measure their moral BEN]. S. HANCHETT, is evidence of uncommon mechani-|soundness by the amount of sound : “Re cal skill in one so young. Take a|they make. General Manager and Treasurer. look at it. It is at the residence of ———————— his father on Ottawa street.” i} Some men use the beam in their That this juvenile advent into the]eye to pick out the mote in_ their : : : realms of railroading was but a fore- | brother’s. cabccranten ree Page coche ceeatarcete ate t e . ; e i & 2 E Ret eee ae i SLSR a OES Ba EE EU ses MICHIGAN TRADESMAN September 15, 1909 OUR PIONEER MERCHANT. Albert Preusser, Fifty-Seven Years in One Location. Dissatisfied with the indifferent as- pect of the German Confederation and the palpable of the German Diet against every movement toward greater liberties for the peo- tendency ple, and clearly foreseeing the climax which came with the Revolution of 48, William Preusser, like many an- other high minded, intellectual and aspiring countryman, came with his family to the United States to se- cure greater opportunities and bet- ter fortunes. The father was an energetic, well- informed man and a skilled goldsmith and watchmaker. Possessing moder- ate cash resources besides the ability and tools of his craft, he readily found employment and, incidentally, the time and means for investigation as tO openings where he might en- gage in business upon his own ac- count. Among other attractive prospects found were the frontier cities of Grand Rapids and Milwaukee, so that finally, in 1850, he settled im our city and established himself in business in, a small two-story frame building on the southwest corner of Monroe and Justice (now Ottawa) streets. The city at that time had about 4,000 population and this was largely transient—landlookers and_ speculat- ors, Indian traders, lumberjacks and woodsmen. Mr. Preusser found but one competitor, the late Aaron Dike- man, father of ex-Mayor E. B. Dike- man, and, as there were then no “Gorham Manufacturing Co.’, no “Rogers Bros. 1847”, no “Reed & Bar- ton”, “Tiffany Co.”, “Elgin Watch Co.” or “Dollar” clock or watch com- panies, the goldsmiths and watch- makers of that time were forced to be all around experts in their callings. A population of 4,000, even although it was restless and changeable, pro- vided ample business for two estab- lishments. Prospering from the be- ginning, Mr. Preusser was known as an upright, extremely courteous and thrifty citizen; and that he was alert and ready is shown by the fact that he leased to the city for two years the basement—which, fronting on the slope of Justice street, was available from the street level—of his store for two years, at $10 a year, to be used as a fire engine house. Maintaining regular correspond- ence with German friends in Mil- waukee and so an intimate knowledge as to the growth of population and business in that city, Mr. Preusser moved to Milwaukee in 1853 and es- tablished himself in business, leaving the institution and business he had built. up in Grand Rapids to- his son, Albert Preusser, then but 22 years of age. That son, well preserved, serene and decidedly distingue in appear- ance, is to-day the partisan pioneer merchant of Grand Rapids, who is still at the head and the active man- ager of a business which he took in charge fifty-seven years ago. There is, perhaps, no business man in our city whose face and figure are better known among his associate fellow citizens than are those of Albert Preusser. Thoroughly taught by his father, he was as a youth master of all the delicate, dainty processes in watch and clockmaking andi in the arts of the jeweler and, moreover, he had early developed farseeing © discretion and excellent habits as a man of busi- ness; so that he immediately demon- strated that his father had made no mistake in judgment when he left a good business in charge of the sen, young though he was. Very shortly after becoming head of the enterprise, Mr. Preusser—a na- tive of Westphalia, Prussia, by the way, and only four years old when his father and family moved to Amer- ica—moved into a two-story frame building which stood upon the exact site of the building at present owned and occupied by the gentleman and his business. Three doors east of his new store was the competing store of Aaron Dikeman and between them were the establishment of the Sargeant Broth- ers and the grocery store of Ransom C. Luce. For other neighbors he had Heman Leonard, Fred Heath, Law- rence C. Earle (now an _ eminent American artist) and, across the street, Julius Granger as proprietor of the Rathbun House. On May 5, 1859 —a trifle over fifty years ago—the facetious local editor of the Grand Rapids Daily Eagle published the following: “A. Preusser, the man who keeps a jewelry establishment nearly opposite the Rathbun House and who has been so unfashionable as to remain ‘right thar’ for several years, has just re- ceived a fine assortment of new goods consisting of clocks, watches and jewelry. He has several or more new things, the prettiest among them being those new sets of ‘lava pins.’ The ladies won’t fail to call at that place.” Old time sense of humor probably prompted the use of the Daniel Boone term, “right thar,” but its use shows clearly that constancy to location was not common among tenants those days and, read to-day in the light of Mr. Preusser’s half century record, it holds up the quality of stability as the most potent factor in that gen- tleman’s composition. In those days Indians were nuniérous and, it is said, Mr. Preusser was wont to gain many quiet hours of amusement through the silent wonderment and equally undemonstrative interest of the aboriginees over the mysteries of the clock, the watch and the magnetic compass. Another perpetual ‘mystery to them were the wonderful ocular --and to them occult—pranks of the telescope. Next to his steadfastness in busi- ness and his invariably courteous manner toward all Mr. Preusser’s strongest characteristic, perhaps, was his perfect poise. Impatient he was over every show of pretense, no mat- ter who made the exhibit, but he very rarely lost control over his feelings and was in no sense extravagant in manner. Individuality with him was absolutely intuitive. A man of gen- erous, kindly impulses, he always avoided—and still avoids—all public- ity as to himself. Appealed to in connection with this reminiscental review, his reply was: “T hardly think there is anything that can be said. I have been doing busi- ness in this building forty-five years,” and, prompted a bit, he added: “Yes, my business has been conducted this same site over fifty-five years. But there isn’t anything singular about that,” and the quiet smile that followed the remark seemed to say, “It was the natural thing for me to do.” : In the old days before the city had its present public market and when both sides of Upper Monroe street would, each weekday morning, be lined with the market gardeners’ wag- on ons backed up to the curbs, Mr. Preusser was well known to and a favorite with them all. “We could tell, to a minute, just what time it was,” said one of them in discussing the case, “when he appeared around the corner coming down town from Fulton street and many are the glass- es of beer I have won in wagers with those who did not know of Mr. Preusser’s clock-like regularity.” Fond of good literature, a regular and careful observer as to current af- fairs and especially as to local mat- ters, Mr. Preusser is also a devout member, and has been for half a cen- tury, of St. Mark’s Protestant Epis- copal church. He is fond of good music and, in the earlier days, was a regular and enthusiastic hunter, Those who know him best say that his appreciation of the beauties of nature and his knowledge of the haunts and habits of wild game were little less than marvelous. Contentment has appeared, to be the keynote of Mr. Preusser’s life and yet no man has been more keen in the observation and practical engage- ment of every modern utility as it demonstrated its value. One of the very first orders for goods filed in this city for transmission by wire was filed by Albert Preusser back in the 50’s, and his store was numbered among the first half dozen which was lighted by electricity. When the telephone ‘became a recognized com- mercial fact he was one of the pio- neer subscribers. Contented with the world he has so deliberately built up around his own personality, possessed of a few choice but staunch friends, and unalterable in his faith in and love for the city of Grand Rapids, Mr. Preusser walks back and forth regu- larly between his home at Fulton and Prospect streets and his store with the carriage and gait of a man of 40 years, nodding pleasant recog- nition to all who greet him and full of gratitude to the Omnipotent who has dealt with him so kindly. ea Savings Deposits Largest in History of City. Business sure is on the rise. The bank clearings indicate it. The daily totals show daily increases over last year. The returns by months indi- cate an improvement of about 20 per cent. The high levels of 1907 have not quite been reached, at least not as a steady thing, but the clearings now overtop those of 1906, and in 1906 we thought we were going some. Even more reliably and _ positively than the bank clearings may _ the bank statements, published last week, be taken as an indication of returning business activity and prosperity. The loans and discounts of the lo- cal banks, as per Sept. I, aggregated $17,065,881.38. This is approximately $350,000 better, than June 24, $540,000 better than on April 28 and $940,000 better than the low mark of Feb. 5. Until the last named date the loans and discounts showed steady declines, each statement low- er than the preceding. Since Feb. 5 there has been a steady gain, each statement showing improvement. The total now is higher than since May T4, 1008. [It must wveach $£0,125,- 803.98, the total of Aug. 22, 1907, just before the panic, when everybody was spread out, to reach the city’s high mark. This is a matter of $2,000,000 yet to gain. We are headed in that direction. The last statement of the year, which will be made sometime around Dec. I, may not find the rec- ord attained, but it is a safe predic- tion that we will be it than at the present time. The bonds, mortgages and other securities other than Government bonds show a total of $7,466,090.85, which is only $44,000 more than on June 23. Following the depression the statements showed from $200,000 to $500,000 increase at a clip. The increased activity in commercial loans reduces the attractiveness of the lower interest investments. The National banks show a decrease of $108,000 in their holdings, the State banks have increased $250,000, most- ly in real estate loans, it is said. The total deposits are now $26,721,- 046.47, which, by the way, is the highest point the deposits have ever reached. This is $1,350,000 better than on June 23, $380,000 better than on June 28 and $1,280,000 better than a year ago. This increase is even greater than it seems on the surface. A year ago the’ banks carried Gov- ernment deposits to the amount of $274,278.27 and now they have only $144,549. The State banks carry State deposits totaling $60,000. What the amount was last year was not shown in the statements, but it was much larger. Deducting the United States and State deposits the gain for the year is nearly $1,500,000. The nearest approach to the present high level was $26,265,552.40, on May 1907. The certificates and savings show a total of $13,562,622.67, and this is an- other high mark. On June 23 the to- tal was $13,468,394.09 and aside from this there is nothing on the records within $420,000 of it. The highest be- fore the panic point reached was $13.- 144,267.30 on Aug. 20, 1907, The commercial deposits total $10,- 338,048.69, a gain of $780,000. since June 23 and a gain of $400.000 com- pared with a year ago. The high mark in commercial deposits was reached Sept. 5, 1906, with a total of $10,482,155.14. ——_2-- «___ The girl with sparkling eyes is apt to possess a lot of blooming cheek, on MeaALerT 20, September 15, 1909 MICHIGAN TRADESMAN 3 “the worry over the money outstand- RETAIL CREDIT SYSTEM. Information Instantly Available As To Any Customer. The credit department of the retail business is the one department that must be given the proper thought and attention in order that a merchant may succeed. It is the one depart- ment of any commercial business which if not properly conducted will show a greater loss than all other departments, and this loss can not be overcome by the other departments, no matter how well they may be conducted. Eighty-five per cent. of the business of the country to-day is done on a credit basis; therefore a man enter- ing a commercial line, in order to be a success, must first learn to master the credit department of his business. Information compiled by credit or- ganizations and mercantile agencies goes to show that of all those enter- ing the retail trade 90 per cent. fail. I believe this to be true, and I be- lieve that those suffering mercantile mortality come to grief because they do not understand or do not realize the importance of the credit depart- ment of their business. It is my judgment that if our mer- chants would give this department ot their business the reasonable and proper study and attention, there would be seen a great change in the present condition of retail affairs. We would find not only better merchants and better stores, but the business as a whole would be elevated and placed on an equality with any and all com- mercial lines in the business world, and, more beneficial than all, it would be found that the general public would learn that they are to be called upon to carry their own _ burdens, which knowledge is necessary for any man in order to make him a good, reliable citizen. Too few merchants ever give care- ful thought to the percentage of loss they can safely carry. While no hard and fast rule can be laid down which will apply accurately to any line of business, it is safe to presume in most business concerns the danger point begins at about one-half of one per cent. of the amount of business done. Take, for example, a business of 2,250 per month. Four per cent. net profit will amount to $90, with a loss of one per cent. on the amount of business done on bad accounts, being $22.50, deducted from the $90 gross profits, would give a net profit of $67.50. By weeding out the doubtful accounts, the business is cut down to $2,000, with a net profit of 4 per cent., being $80, andi the loss being cut to one-half of one per cent., amounting to $10, deducted from gross profits, would give a net profit of $70, although the gross sales were decreased 12% per cent. A saving of $2.50 over the $2,250 business, which amounts tO 3 7-10 per cent. more profit on the $2,000 conservatively conducted ‘business, not speaking of ing or the time spent in collecting those long chance accounts. ‘ Beyond a reasonable doubt, it is a business are not masters of their own affairs. They only occupy a place as does the tail of a kite, swayed by that vast army of consumers who do not know from a business standpoint what amount of credit they are just- ly entitled to, but go to the limit until Mr. Retailer has dropped out of existence, leaving space for another to rise, only to meet the same fate, should he not possess the courage or business ability to guide and govern his own business. These qualifica- tions of courage and ability are abso- lutely necessary to make him a suc- cessful merchant, and that these qual- ities are possessed by but few the percentage of failures shows, We find that 50 per cent. of the consumers will pay their bills at any cost, 35 per cent. are honest in pur- pose, and will, if properly guided, pay their bills—they are the people you know as the happy-go-lucky, the ex- travagant or the people who live be- yond their means. To deal with this class the mer- chant is called upon to use judgment, for such customers do not exercise any themselves, and he should extend to such persons only the amount of credit to which they are justly en- titled, and insist upon full payment when agreed upon. Dealing with this class, the merchant must not be asleep or careless, but instead must have the courage to enforce his rules and use ‘proper business judgment. If he does not, what can he expect, when neither the man in front of the counter nor the one behind is using good judgment, and he alone is: tak- ing a losing chance in the game? Toward the 35 per cent. I hold that the merchant is morally bound as a guardian, and when he sets out as a merchant, he assumes that re- sponsibility, and if he extends more credit than they are entitled to—al- lows them to contract bills they can not pay—he not only suffers the financial loss, but is responsible for the fact that they are placed in such fact that most of those who fail in a position, and when the merchant crowds them for payment, they flop over into the dead-beat class. The last 15 per cent. are profes- sional dead-beats, fellows who are born that way, while others—let us say 8 per cent. of the 15 per cent. —have found it easier to work the merchant than to be industrious themselves. Perhaps at first they tried to be honest, but did not know how, and finding it easy to get credit, loaded up, or down, with debts they could not pay and through sheer dis- couragement threw up the sponge, accepted the stigma of belonging to the dead-beat class and let it go at that. How much better is the retail- et who by his policy, or want of sound policy, made the way for such result? Here is the great trouble: Too many of our merchants begin with only the sales end in view. They have no knowledge nor do not understand the importance of giving attention to the credit department of their busi ness. Unfortunately, some of them have sufficient capital to carry them along for years into deeper and deep- er mazes of uncertainty, until at last they find themselves numbered with that unfortunate 90 per cent. There are too many of our mer- chants who work hard enough and put in time enough. The trouble is that they have not discovered the great leak in their business, through their in carelessness recklessness extending credit. or The jobber, on the other hand, is usually a man of more experience. The first thing he looks for is the experienced credit man. He _ then arms him with all the information that is available—reports from dif- ferent commercial agencies, informa- tion secured from salesmen, personal experience, etc. He is also a mem- ber of the jobbers’ credit association, where information is freely exchang- ed as to the rating and standing of men with whom they expect to deal. With the credit department. thor- oughly organized, he feels that he has laid the cornerstone and founda- tion on which he expects to build his business. You all fully realize that it would be impossible and tog expensive for every retailer to secure the exclusive services of a credit man. Using the system that I explain here, one that has proven successful in nearly all the large cities and many counties throughout our State, one man credit man for all the merchants of one city or county, and a brief outline the es- sential features: This system contemplates the com- piling of a complete customers’ list of the good pay, slow pay, cash cus- tomers and unworthy of credit, in- cluding full information as to occupa- tion, the exact location, general char- acter, habits of pay, etc. From the customers’ list in- formation is transferred to the rating cards, one for each customer. Upon the rating cards the name of the re- porting merchant does not appear, but his list is noted by a key number, the lists being confidential in that particular, the lists themselves being in the sole custody of thé associa- tion’s credit department manager. Armed with the rating cards, formation is instantly obtainable to any particular person whom inquiry may be made. When application for credit is made, the merchant should not hesi- tate to ask questions, taking down the full name, address, occupation, amount of credit desired, terms and time of payment. Find out whether he owes bills to the merchants with whom he has been trading, and re- quest names of merchants to whom he can refer. Replies to such ques- tions will give material to place on the customers’ list. This method has proven very serv- iceable where it has been adopted and has not only lessened the credit losses but has brought the merchants closer together on other matters of importance, such as legislation, co- operation, and, best of all, they have learned to know each other, and as a rule in a great many instances their fellowman whom they thought had acts as will disclose thi is in- as regarding of injury than he could have ever done them, If your business is to be more suc- cessful you must elevate not only your own standards but .those of your business associates as well. The human system, no matter how strong it might he, will in time wither and unhealthful climate or only nourished by the impure atmosphere of unpleasant sur- roundings. The same with your busi- It is bound to do likewise in a location where there is distrust of each other among the merchants and consumers, if no one helps to the up- building of the general conditions and surroundings. So, therefore, it is the duty of every live merchant to do what he can to elevate the standard and conditions surrounding the business in the lo- cality in which he lives. It is his duty to use his influence to bring the merchants together that they may exchange ideas that would be of bene- fit to each other, and get the confi- dence and respect of each other as they should have, and by so doing they will get the confidence and re- spect of the citizens in their city. J. T. Williams. decay in an location if Hess. Learn To Laugh. Learn to laugh. A good laugh is better than A well-told story is as welcome as a sunbeam in sick room. Learn to keep own troubles to yourself. medicine. a your The world is too busy to care for your ills and sorrows. Learn to stop croaking. If you not any good in the world keep the bad to yourself. Learn to hide your pains and aches under a pleasant smile. No one cares to hear whether you have the earache, head- ache or _ rheumatism. Don’t cry. Tears do well enough in novels but can Sceé been their enemy they find they have made the victim of a greater volume! are out of place in real life. Learn to meet your friends with a smile. The good-humored man or woman is always welcome, but the dyspeptic or hypochondriac is not wanted any- where, and is a nuisance as well. pL Ta 50 Years Sawyer’s [= CRYSTAL See that Top & ] ue. | Sawyer’s Crys- | tal Blue gives a | beautiful tint and I) restores the color | to soe hesened i) goods at are | worn and faded. It goes twice as far as other Blues. Sawyer Crystal Blue Co. 88 Broad Street, BOSTON - -MASS. i F : i f i é : ie : é 4 a es S B g t E : j 2 eT MICHIGAN TRADESMAN IF ay fi i fi DS ey (CU c a AU ‘ ae ) it i Ni 3 e Movements of Merchants. Greenville—Smith Stanton suceeeds Roy Kuiss in the confectionery busi- ness. Armada—Chas. W. Lapp succeeds A Lindke in the general merchandise business, Lansing—W. E. Roach has taken the position of assistant manager of the National Grocer Co. Lansing—E. A. Fleming has sold his interest in the Carmon grocery to his partner, A. E. Carmon. Port Huron—Fred Hornby has purchased the grocery stock of W. E. Harris and will continue the bustese at the same location. Ypsilanti—Fred H. Nissly, who has conducted a grocery store at Saline for several years, will open a grocery store at this place. Kalamazoo—Gordon G. Stern will engage in the sale of ready made clothing for men and women at 211 No. Burdick street on Sept. 25. Traverse City—The South Side Co. has been organized with a capital stock of $50,000, all of which amount has been subscribed and paid in in ‘cash. Cadillac—E. A. Losie has placed his general merchandise business on a cash basis and believes he can sell and buy cheaper by pursuing this method. Lowell—Troub & Ives, grocers, have dissolved partnership ,Mr. Ives retiring from business and removing new with this family to Sunfield, their former home. Bay City—Bert Sampliner, who was formerly in business at this place, has re-engaged in trade and will open the Wenonah Suit & Cloak Co. this week. Sault Ste. Marie—Eddy & Rey- nolds, grocers, have dissolved part- nership, D. Frank Reynolds retiring from the firm. A. D. Eddy will con- tinue the business. Hastings—W. R. Jamieson has sold his stock of second hand furniture to M. Inman, of Grand Rapids, who will conduct the business at the present location for a time. Detroit—Claude Knapp, of this city, and Col. Epley, of Mt. Clemens, have formed a co-partnership to en- gaze in the grocery business at 889 Grand River avenue. Tecumseh—Fred D. Rosacrans & Sons will engage in the dry goods business about October 1. The store will be known as the Make-Yourself- at-Home Dry Goods Store. Detroit—John Jameson has _ pur- chased the drug stock of Mrs. C. S. Andrus, at the corner of Dix and Military avenues, and has changed the name to Jameson’s Pharmacy. Paw Paw—E. Dickerhoof, of Elk- hart, Indiana, has succeeded Shepard & Showerman in the grocery busi- ness. Mr. Dickerhoof will carry on the business at the present location. Adrian—Hilberg & Doerr, of Pon- tiac, have opened a branch store at this place under the style of the New York Racket Store. E. J. Doerr has removed to this place to take charge. Pontiac—Ray Gordinier, who has been employed as a clerk by J. L. Sibley & Co. dealers in coal and paints, has purchased the interest in the firm owned by Henry M. Jack- son. Detroit—Wm. C. Maybee has pur- chased the interest of C. B. Voorheis in the grocery stock of Voorheis Bros., 141 Oakland avenue. The new firm will be Maybee. Kalamazoo—Frank C. Andrews and William A. Simonds have formed a copartnership under the style of An- drews & Simonds for the purpose of engaging in the wall paper and paint business. « Cheboygan—The Glover Co. has been organized to carry on the gener- al mercantile business with an author- ized capital stock of $25,000, of which amount $24,640 has been subscribed, $8,721.81 paid in in cash and $15,918.19 paid in in property. Detroit — E. P. Bridges & Co. have organized to engage in the dec- orating, painting and paper hanging business, with an authorized capital stock of $4,000, all of which has been|°¢ subscribed; $900 paid in in cash and $3,100 paid in in property. Sault Ste. Marie—I. Sandelman, who connected with the Fair department store for some time, will engage in business on his own account and will carry a line of men’s and boys’ clothing cad furnish- ings at 205 Portage avenue, west. Mt. Pleasant-—-The grocery busi- ness conducted under the style of Theisen & Boland has been dissolved, John Theisen having purchased the interest of William Boland. The busi- ness will be carried on at the present Voorheis & known as has been location under the name of John Theisen. Croswell—A corporation has been organized under the style of the Farmers Co-Operative Elevator Co., with an authorized capital stock of $20,000, all of ‘which amount has been subscribed and $2,000 paid in in cash. Operations will be carried on at Sandusky. Kalamazoo—Ben Oppenheim, the former well-known Dowagiac mer- chant, is soon to manage a new dry goods store to be launched here. The store is to be,owned and financed by B. J. Schiff, of Chicago, a relative of Mr. Oppenheim. A building has been rented and they will move in as soon as it is vacated. Elk Rapids—Stephen H. Beach, Secretary, Treasurer and General Manager of the Antrim Hardware Co., prominent business man and former President of the village, and Miss Kate Campbell were married Tuesday by Rev. J. H. Keyser, rector of St. Paul’s Episcopal church. They left immediately for a few days in Grand Rapids. Mt. Clemens—The new _ grocery firm which succeeds that of Little '& Epley is Epley & McLean. The partners are Fred Epley and Warren D. McLean. Mr. Epley was the ju- nior member of the firm of Little & Epley and for some little time Mr. McLean was a silent partner. M. R. Little, who retires, was in the busi- ness for nineteen years and ten years ago sold a half interest to Mr. Ep- ley. Mr. McLean, the junior mem- ber of the new firm, came to this city ten years ago from Grand Ledge and has been employed in the store con- tinuously since. Mancelona—Geo. L. Petrie desires to form a stock comany to take over his bakery and confectionery _ busi- ness. He has an electric dough mixer that will mix 700 loaves of bread or 900 dozen cookies and an oven that will bake 336 loaves of bread at one time or 1,500 in a day. He also has a full equipment of other necessary ap- paratus for his business, and is pre- pared to handle several times the to- tal business in his line of the whole town. There are a dozen towns near by which have no bakery and ar- rangements could be made to furnish them with these goods. Benton Harbor—Ex-Mayor Am- brose H. Rowe is one of if not the oldest grocer in active business in this city. On Sept. 1, 1884, he form- ed a partnership with William S. Horton and the same continued for six years. The firm employed one clerk, Jerome Osborn, who is now in business in Buchanan. When the part- nership of Rowe & Horton was dis- solved Mr. Rowe engaged in business for himself in the Kenney block on Main street, where he continued for several years, until he removed to 134 Pipestone street and later moving to his present location. Mr. Rowe’s business has so increased since he first started, twenty-five years ago, that at the present time he employs six clerks. Manufacturing Matters. Detroit—The Griswold Motor & Body Co. has increased its capital stock from $5,000 to $20,000. Owosso — The Reliance Motor Truck Co. has increased its capital stock from $250,000 to $500,000. Ander- capital Tecumseh—The Webster son Co. has increased _ its stock from .$25,000 to $40,000. Cedar River—The Spaulding Lum- ber Company decreased its cap- ital stock from $100,000 to $10,000. Muskegon—The Racine Boat Man- ufacturing Co. has increased its cap- ital stock from $450,000- to $1,500,000. Dunbar—The sawmill of the Girard has September 15, 1909 Lumber Co. will start next week, after being shut down for some time for repairs and new equipment. Lovells—The sawmill of T. E. Douglas & Co. has been running steadily during the season and is cut- ting about 6,000 feet a day of mixed timber. Port Huron—The John Rudge Foundry Co. has been organized with a capital stock of $10,000, of which $225 has been paid in in cash and $9,775 paid in in property. Detroit—The Detroit Bending Co. has incorporated to manufacture parts of vehicles, with an — cap- ital stock of $10,000, all subscribed, $2,000 being paid in in ne Millersburg--John Lawler has start- ed a logging camp at False Presque Isle for the Embury-Martin Lumber Co., of Cheboygan. He will put in about 800,000 feet, chiefly maple. Traverse City—The Oval Wood Dish Co. is about to add two new de- partments which will require 100 ad- ditional hands. The plant is running full force, giving employment to 500 workmen. Athens — The Creamery Co. has with an authorized capital stock of $5,000, all of which has been sub- scribed and $1,700 paid in in cash and $1500 paid in in property. Lansing—-The Co. has been Nottawa been Valley organized Emergency Forge incorporated to carry on a general fo oa foundry and ma- es chine shop busin with an author- ized capital en of $100,000, of which amount $60,000 has been sub- scribed and $60,000 paid in in cash. Pontiac—The Michigan Oak Floor- ing & Interior Finish Co. has been incorporated with an authorized cap- ital of $17,500 common stock and $12,500 preferred stock, of which amount $22,650 has been subscribed, $4,670 paid in in cash and $10,000 paid in in property. Detroit—The Universal Radiator Co. has been organized for the manu- facture of radiators, general foundry and machine castings with an authorized capital stock of $25,000, of which $13,450 has been subscribed, $4,000 paid in in cash and $9,450 paid in in property. 3oyne City—One of the places which not very much is heard from, boilers, but which is doing an immense amount of good toward agricultural development, is the W. H. White Company’s big farm near this place. The farm consists of 4,000 acres of land, 600 of which are under cultiva- tion, the balance being used for pas- ture lands. The chief products are barley, peas, corn, potatoes and hay. This week they are. busy threshing the season’s crops. During the year from 300 to 500 head of cattle are raised to supply beef for the differ- ent camps. The cattle are bought in the Chicago market and brought to this place in the spring. Besides these about thirty yoke of oxen, which are used in the woods during the winter months, are conditioned for the hard work, and also here are brought the horses to recuperate after the season’s work. The farm is a model and is constantly being added to in the way of equipment. ‘aq Mee les mal ng ed ire ite rm ng ‘a ah y & Vig 4 a , a $ September 15, 1909 MICHIGAN TRADESMAN > PRODUCE MARKET och a3 = oS a = — . ne Ly - = = Va + ry rt man Dior j sa (El VY Baty ee 7 EZ fin 2 AWE 2S The Produce Market. Apples—so@75c per bu. for Duch- ess, Maiden Blush and Sweet Boughs. Beets—75c per bu. Butter—There is a very active mar- ket on all zrades of butter. The make of butter is below normal for this season. Stocks in storage are very light and the outlook is for a continued firm market at prices. Local dealers hold factory creamery at 30%c for tubs and 3Ic for prints. Dairy ranges from 18@ toc for packing stock to 2s5c for No. I. Process, 27c. Oleo, to@zoc- Cabbage—Home grown, 40c per doz. Cantaloupes——Michigan Osage, 65c per doz. Carrots—75c per bu. Cauliflower—$2 per doz. Celery — Home grown, 18c per bunch. Crab Apples—75c per bu. for early varieties. Cucumbers—7s5c per bu. for gar- den grown. Eggs—The consumptive demand for eggs continues very good. The receipts of eggs continue very light. The bulk of the receipts are showing ‘more or less seasonable defects and have to be sold at relatively lower prices, according to the quality. Local dealers pay 21c f. o. b., holding se- lected candled at 23@24c. Egg Plant—$1 per doz. Grapes—18c for 8 fb. basket of Wordens and Niagaras; 18c for 4 tb. basket of Delawares. Green Corn—1toc per doz. Green Onions—tr5c for Silver Skins. Green Peppers—$2 per bu. for red and 65c for green. Honey—tr4c per tb. for white clov- er and Tec for dark. Lemons—The market is still strong on the basis of $4.50@5 per box for both Messinas and Californias. Lettuce—soc per bu. for leaf, 75c per bu. for head. Onions—Home grown are now in market, commanding $1 per 70 _ th. sack. Spanish are in fair demand at $1.60 per crate. Oranges—Late Valencias command $3.35@3.65. Parsley—25ce per doz. bunches. Peaches—Prolifics, $1.25@1.40 per bu.; Ingalls, $1.40@1.60; Elbertas and Early Crawfords, $1.75@2. The crop is large and local dealers meet with difficulty in finding localities where the same conditions do not prevail. Pears--$1.25 per bu. for Sugar; $1.50 for Clapp’s Favorite. Pickling Stock—Cucumbers, 20c per 100: white onions, $2.50 per bu. Plums—$1.50 per bu. for Lombards. increased | Potatoes—Home grown fetch 60c per bu. or $1.75 per bbl. Poultry—Paying prices for live are at follows: Fowls, 12@13c; broilers, 14@15c; ducks, 9@toc; geese, 11@ I2c; turkeys, 13@14c. Radishes—15c per doz. bunches. Squash—Crookneck commands 75c per bu. Sweet Potatoes—$4.50 per bbl. for genuine Jerseys and $2.75 per bbl. for Virginias. Tomatoes—6oc per bu. Turnips—soc per bu. | Veal-—-Dealers pay 5@6c for poor ‘and thin: 6@7c for fair to good; 8@ to%e for good white kidney. Watermelons — Indiana Sweet- hearts find ready market on the basis ef $1.50@1.75 per bbl. ———— Oo New General Superintendent In Charge. Sept. 14—Saginaw iness circles have received a decided | acquisition in W. G. .Jamieson, of | Chicago, who takes the position of i general superintendent of the ‘Wm. | Barie Dry Goods Co., and who as- sumes_ his | morning, Saginaw, busi- new duties Wednesday For the past five years Mr. | Jamieson has been a department head lat Mandel Bros.’ establishment in Chicago, and as he himself says has been in merchandising all his life, learning the business in Scotland, where he was born in 1865. Those possessing- any familiarity with the business training given youths in that land know that Mr. Jamieson must have learned his lesson well. en a Adrian—With the $15,000 and over raised for securing the location of the Lion Motor Co., which is to manu- facture the Blumstrom and the Gyro- scope automobiles in this city, active work has commenced at the plant of the Lion Fence Co. to fit it for use by the automobile concern, and to get ready for the stock which is be- ing- moved from Detroit at the pres- ent time. No pains are being spared by the company to get matters ac- tively started as soon as possible. In addition to the stock on hand, and which will all be at the Lion plant within a few days the company will have to purchase much more and is planning to do so. Some of the ma- chinery will it is thought, within a few weeks, while there are other machines which can not be in- stalled until some time has elapsed. + ~ -__ K. Meines & Co. thave engaged in the dry goods and grocery business at Dorr. P. Steketee & Sons fur- arrive, den Grocer Co. supplied the grocer- nished the dry goods and the Wor-f The Grocery Market. Sugar-—-The market on refined is without change, although raws are firmer and a trifle higher than a week ago. September is a large consump- tive month for sugar, and it is not impossible that the market may ad- vance. Up to this writing the move- ment has been very fair. Tea—Our report of last week’s market is confirmed. There is a steady demand for teas of all kinds and the markets of the different pro- ducing countries are holding firm. Cables from the Far East note a much stronger feeling and prices are tending upward on an improved de- mand, several orders of Japans being turned down on higher prices being asked by shippers, averaging fully 1 cent per pound. The third picking having turned out a failure means a further advance in price. The me- dium grades of all teas are appar- ently good purchases at this time. The London market on Ceylons has advanced with a consequent firmness here. High grade Formosas are also firm with no surplus stocks. Coffee—Rio and have shown very little during the week. There thas. been some slight hardening of options, but actual coffee remains unchanged. The demand shows some improvement, particularly the country tricts. Mild grades are steady to firm and rule at unchanged prices. Santos. grades fluctuation from dis- Java and Mocha are unchanged and quiet. Canned Goods—The tomato pack is reported a failure in some dis- tricts, while in others, it is said, prospects are not very encouraging. Jobbers are of the opinion that to- matoes bought at present prices will show a good profit before the pack- ing season is over. The packing of corn commenced in Minnesota, and it is said that even with the most favorable conditions from now on, the pack will be considerably lighter than last year. The Maine pack is reported 50 per cent. short. The market is, therefore, in a very strong position. The packing of peas is over and the recent reports of short- age on medium and high zrade goods have been verified. Jobbers’ contracts have been cut from 25 to 50 per cent. The California canned fruit situation is stronger at the present time than it has been for many months, and prices are advancing all along the line, with apricots showing the heav- iest advances. It is said that a num- ber of packers are withdrawing from the market, being sold out on differ- ent varieties. Dried Fruits—Apricots are steady and unchanged. Raisins show no im- provement, and only very moderate demand. Currants are in fair demand at ruling prices. Other dried fruits are quiet and unchanged. Prunes are unt changed and active only in spots. The general demand is light. Peaches are selling moderately at the last quoted advance. Cheese—The market is strong and the increased consumptive demand takes up all of the receipts on ar- rival. has The market is in a very healthy condition at unchanged prices. No advance is looked for ies. Syrups and steady on the tions. Molasses—Glucose is basis of former quota- Compound syrup is likewise unchanged and in somewhat improv- ed demand. Sugar is syrup very quiet and prices are unchanged. Mo- lasses is fairly active at ruling prices. Fish—Cod, hake and haddock are unchanged and in fair demand. The demand for future Alaska and Sock- eye salmon has been excellent. Do- mestic sardines are unchanged on the last quoted low basis and the demand is light. French Imported sardines, meaning in particular, are lower by reason of better crop prospects. The demand for mackerel has been fair during the past week, the market be- ing steady to firm. Provisions—Smoked meats general- ly are %4c higher than a week ago. Stocks of pure lard are very light and the market is firm at “%c per pound advance over last week. Com- pound firm at %4c per pound up consumptive demand Barreled pork, dried beef and canned meats show a seasonable demand at unchanged prices. ——_>~___ \lenominee Co. feet of is and a zood is reported. The Sawyer-Goodman expects to bank 75,000,- at its camps this fall and winter along the line of the St. Paul railroad, as follows: Cham- pion, 25,000,000; Mountain, 10,000,000; Cataline, and than railroad Lumber 000 1 LOgs Iron 15,000, 15,000,000 in Iron the timber Mountain finished and work is progressing rapidly on the 7-mile in not county. limits less The north to of Tron 1S spur near the Dunn mine Iron county. —— Traverse City—Walter N. Kelly, of this city, owner of plant, recently visited the Hiawatha lumbering Manistique, near the plant orders for its reopening tion and gave and opera- The plant litigation for the failure Lumber Co., of on a larger scale. tied in time, of the South this city. been some has up owing Side to te ee nl Negaunee-—Thomas Connors, who a few vears ago bought stumpage on twenty-four forties in the Dead River district, north of this place, has sold the timber to Berry Bros. Camps are being erected and logging operations will soon begin. It is estimated the deal Over 5,000,000 feet of timber, all of which will be cut this season. covers Monroe—The Monroe Machinery Co. has been organized to maintain and operate a general manufacturing plant, including foundry, machine shop, factory and repair shop. The authorized capital stock is $25,000, of which amount $13,750 thas” been sub- scribed, $1,972.50 paid in in cash and $6,923.68 paid in in property. Jackson—R. G. Valentine & Co. have engaged in business for the manufacture and sale at wholesale and retail of ladies’ wearing apparel, clothing and furnishings of all kinds. with an authorized capital stock of $12,000, of which amount $12,000 has been subscribed, $2,000 being paid in within the next few days. in cash and $10,000 in property. MICHIGAN TRADESMAN September 15, 1909 Original Placards To Assist Busy Merchants. The following placards may serve to help out some merchants cramped for time to write their own: One Suit Sells Another If The Father Is Pleased With Our Goods He’s Going to Buy A Suit For His Son At the Same Place Our Shoes Always Walk Ahead b Of the Procession At $3 Our New Fall Stock Is 2 Winner Come to the Fair And While There If You Want the News See Us About the Best Line of Shoes Wanted, Wanted, Wanted You To Know That Our Gloves Ate Par Excellence in Quality Price Also Counts With Us The Public Can’t Cry “Rake” About Any of Our Sales They Are Bona Fide Every Time Or We Won’t Hold Them Choice Variety Of Styles First Class Material Made in Best Possible Manner We Carry No Shoddy Stuff Best Style and Best Values Always Attract Best Trade Do You Want To Cover Your Floor With Linoleum P We Are The Boys To Sell It To You Are You A Good Judge Of Values ? Then We Can’t Help But Secure Your Trade Furniture For The Home ? We Have It To Suit 3 Every Desire And Every Pocketbook Busy Housewives Are Now Preparing For The Season’s Social Gatherings Around the Mahogany Let Us Supply Your Linen Needs For The Dining Room Window Killing Two Birds. A window combining two uses had a setting as a bedroom—twin Circas- sian walnut beds, beautifully made up, dresser, dressing table, commode, somnoe, rocking chair, combing chair, slipper chair and one straightbacked chair, handsome rug on floor, wail paper on panels, dotted Swiss cur- tains at simulated windows—and a correctly clad maid was supposed to be putting this pretty room to rights. She was manipulating a _ carpet sweeper in quite a natural manner, and her broom and silk dusting cloth were in evidence. One placard gave the price of the bedroom suit and a trace of its his- tery and another told the cost to consumer and extolled the merits of the carpet sweeper. Another window—a shoe store— that proved attractive to general pe- destrians showed the outside of the entrance to a cozy home. A man dummy was just coming down the steps. Evidently the clouds were dropping, for he was in the act of raising his umbrella. His _ little—- dummy—daughter showed family so- licitude by running to the door with his rubbers in one hand. From the other dangled a placard saying: O, Papa, Mama told me to run and get your rubbers. She says you forgot them and that you will surely take cold if you don’t put them on. The portrayal of this very natural and oft-repeated home incident was not difficult to arrange. It often hap- pens that the easiest windows to get up and those proving most interest- ing are the ones representing some common scene in domestic life, and they often sell more goods than much more elaborate trims. monet wa eel pn Ae meneame What Other Live Cities Are About. Written for the Tradesman. Milwaukee now owns five automo- biles and it is proposed to purchase more machines for various depart- ments. An agitation is now on for a municipal garage to save expenses of storage and repairs. Kansas City is to have automobile factory, ground been broken for the plant. Milwaukee’s new trade school girls will open in October. Baltimore has a 35 foot channel nearly completed and is making a preliminary move for a 40 foot water- way to the sea. The shippers of Philadelphia are taking no little interest in the re- port which is shortly to be forward- ed by a U. S. Engineer to Washing- ton on the question of dredging out and maintaining a 35 foot channel in the Delaware River. They feel that unfavorable action on the deeper channel question may put Philadel- phia for all time in a class behind Baltimore and Boston as a seaport, and that the channel will be restrict- ed to the 30 foot depth, limiting the shipping of the port to second and third class carriers. According to the estimate of en- gineers it will cost Milwaukee $60,000 to build an annex to the new garbage incinerator for the purpose of con- verting into steam the power that is created by the burning of city refuse. It is guaranteed that the new burner will generate 500 horse power daily. Most of the available space in the Broadway arsenal, Buffalo, for the in- dustrial exposition, Oct. 6-16, has been taken, which assures a show twice as large as last year. Low rates have been granted on all roads. Providence, R. I., has authorized its City Forester to establish a nurs- ery at Roger Williams Park for pro- viding the city with shade trees. Milwaukee employs White Wings to keep its streets clean, but the sys- tem is not satisfactory and the Coun- cil has appointed a special committee to look into the matter. Baltimore shippers and_ business men have united in an appeal to the railroads for a uniform rate of freight on cars entering and leaving the city, its first having for needed for a reasonable uniform transfer charge on carload shipments in the city and for reasonable switching charges. One of the colleges of Des Moines has added an automobile engineering course, which opens with 300 students enrolled. Buffalo now pumps its sewage from the big mains into pipes whence it dis- charges by gravity into the Niagara River below the intake of the city pumping station. Power for operat- ing the pumps is generated by the garbage burners. The garbage is sorted before reaching the furnaces, the city getting 25 cents per hundred weight for most grades of paper. Bottles bring about a cent apiece. The broken glass, of which there is a large quantity, is melted and made into insulators. From the sale of these the city realized $32,000 last year, while the entire expense of op- erating the plant was only $24,000. St. Paul offers the railroads 120 acres, most of it reclaimed from the river, as a site for a union station and terminal facilities. Kansas City has a population of 376,332, based on its new directory. Sacramento, California’s capital city, will have a park commission. Almond Griffen. ae All of These Cities Want Pure Water. Written for the Tradesman. Jackson, Miss., is considering plans for a filtration plant at the works, the cost being estimated $100,000. The water will be from Pearl River, about two above the city. The city of Wheeling, W. Va., is investigating filtration plans with a view to securing a pure soft water supply. Hard water is unfit for use in boilers and 85 per cent. of the water consumed in Wheeling is used for mechanical purposes. Data has been secured from Columbus, where chemicals are used to soften the wat- er, but this makes the water expensive. Springfield, Mass., has been work- ing for the past year and a half on a system of sand filtration in con- nection with its city water supply, and considerable work still remains to be done. River water is impound- ed at Mundale, r2 miles distant, the water covering an area of 12 acres, where all heavy matter settles. From this settling basin the water will be drawn into filter basins, six in num- ber, having an area of one-half acre each. Each basin is supposed to have a filtering capacity af two and a half million gallons per day. The cost of these filters and accessories will be about $275,000. Right of way 100 feet in width and 12 miles in length has been secured by the city and work on the pipe line is being pushed. It is expected that water will be furnished in Main street, Springfield, by gravity at a pressure of 140 pounds per square inch. Manistee has engaged a _ chemist, who will spend a month analyzing the city water, also water from wells and from Lake Michigan a mile or more south of the piers, Almond Griffen. water- at taken miles rather 4: -< > September 15, 1909 MICHIGAN TRADESMAN : T How a Girl With Limited Income Manages. Written for the Tradesman. There’s such a nice girl I know who always is so neat in appearance and yet I am aware that she has a hard struggle to get along, “How do you manage,” I asked her the other day, “to look as if you had ‘just come out of a bandbox,’ to quote an old-fashioned phrase? I don’t see how you are able to accom- plish so much as you do in every way. It seems to me that your clothes have invariably that ‘just so’ look.” “Well, perhaps I do look a little better thatt some others I call to mind, but I’ll let you into a little se- cret: I keep everlastingly at it, and by that means am able to put up a much more presentable appearance than otherwise would be the case. “As a matter of fact I have little cash to spend foolishly—I count every sixpence—and it is my _ pri- vate opinion that no girl can make a stated amount of money go any farther than I can. “I watch the sales assiduously and pick up many a good bargain in this way; and I not only watch them my- self, but there are a number of clerks who are friendly to me who let me know by telephone or in some other way that there are sales on which are not appearing in the papers. “Laces, embroideries and ribbons I purchase ahead of needs, so that when I have a seamstress I am not obliged to rush around to search for trimmings; I have them all ready for her. I have them all wet, cold- starched stiff and ironed on _ the wrong side so that they will have shrunk all they are going to and so J don’t have to hustle so when my sewing begins. I always buy a bolt of Lonsdale cambric at a time, as I, of course, get it cheaper that way than if buying merely by the four or five yards. “When there is a sale on of small pearl buttons I lay in a reasonable quantity of these, as they are some- thing that always come in use’ for underwear. “Then there are shoes. It may be mean to the storekeepers always to take advantage of their sales, but really I am in no wise to blame for the Saint Crispins’ having them and when I see a pair of shoes, house slippers or oxfords with which I am perfectly familiar—and I know that the marked-down price is truly suwch— I get what I am in want of in those lines. “Gloves the same way—I always wait for the sales. Then I purchase by the quantity; and here, too, I save. Ditto hosiery. If I get any colors in hose or gloves I buy what will go with both my summer and winter clothes, and in consequence I am not restricted to wearing the those or gloves during a single season. “You never will see rips in my gloves. I keep them mended right up to the minute. I watch the spe- cially-reduced weeks at the cleaners’, also, and when I see the chance ad- vertised I get fifteen or twenty pair cleaned at 5 cents a pair. If no such opportunity presents itself, after waiting a reasonable length of time, I go to work and clean them all my- self. I can do so fully as nicely as a professional, but it takes a lot of time, and I don’t like to bother with the job. “At the sales I generally get more merchandise than if I was not pur- chasing during reduced prices. By sales I don’t mean where they mark "em up and then mark ’em down, but where they are a bona fide transac- tion; I take no stock in fakes. “If I buy things by the quantity I am exactly as careful of my clothes as if I were on the last garment and didn’t know where the next was com- ing from.” “Everything you put on always looks so fresh. Why, even your rub- bers seem to look better longer than those of the rest of us,” I observed. “Well,” said this careful damsel, “that is owing to a very small thing: T simply keep them clean by wash- ing them as often as they become muddy or are otherwise soiled. I economize on my full-sized pairs by donning my sandals when it is only damp under foot—not wet enough to soak through the soles of shoes or oxfords. I always keep ahead one new pair of shoes and one of oxfords in case of emergency, like going on a trip somewhere or when one pair suddenly gives up the ghost. In fact, I keep one ahead of everything, that I will not be harassed by having to think of clothes at a sudden de- cision to make some change. “This rule also applies to toilet articles; I keep at least one each of those on hand ahead of requirements. “I take excellent care of all. my clothes. I make a lot of my neck- wear myself and embroider my own shirt waists, petticoats, etc. Because of this IT am able to have nicer mate- rial to work with than if I were ob- liged to hire some one else to do all this. I never wear feathers out in the rain. When I do wear themon arriv- ing home I run right to the kitchen range and fluff them out with heat, being extra cautious not to scorch them. If I get my shoes wet or even damp as soon as I get home I take them off, shape them, stuff them full of tissue paper and _ lace or button them up. Next time I want to wear them they are all right. I never leave gloves all crumpled up, to be stiff and unwieldy when I come to put them on again. When I remove them I pulland press the fingers even- ly and, blowing into them hard, lay them gently in a drawer to dry out whatever moisture may have gather- ed in them. When TI get out of my dress I don’t leave it in a muddled mess on the floor, to be walked on and to accumulate dampness. I havea loop on each side, so attached as to let the skirt fall perfectly straight, and hang it on clothespress hooks immediately or else use a perfumed padded hanger. I never crush my shirt waists into a shapeless wad, but also hang these on satcheted hangers. My coats likewise receive proper treatment. “To all I have said add the fact that I am ever extremely vigilant as to the way I am ‘gotten together,’ so’ and you will discern how it is that I am able, as you style it, to pass for a ‘well-dressed personage.’” Beatrix Beaumont. _—_ oe. Beauty the Chief Aim of Mankind. There are stories of the luminous women of Paris a hundred or sv years ago, who would not even open or shut the doors of their homes. The doors to their sumptuous French chambers were colossal, and they de- clined to allow their lovely, soft, graceful, white hands to be despoiled of delicacy and charm. I think they had an irreproachable sense of the fit. And I like to think of them as considering it worth while to leave undone something useful in order that something beautiful might be achieved, of their keeping a serv- ant for the door so that their fingers might be gentie and lovely to caress with and to soothe the troubled brows with, and to greet visitors with and to do the many sundry other of- fices of affection and sociability which are so much more important to us than door closing. It is not the necessary things that are worth our while. It is the un- necessary, the luxurious, the esthetic, the superworldly. Of course, we hear praised the kings of old, who were said to have been expert dyers, weavers, tentmak- ers and other craftsmen. But they seem admirable only in their proper primitiveness. And not all the man- ual training schools in the world can ever revive the ancient glory to hand labor. For we are living in machine days, when the exploitation of the human hand in arts and crafts has become antiquated. We have invented every sort of de- vice for relieving thumbs and fingers. And we shall perfect our devices un- til they shall rival—no, excel—the marvelous genius of the hand which has so sadly immolated its graces while elaborating world wonders. As our civilization develops we may expect fewer and fewer human members, fewer and fewer human be- ings to be enslaved as_ operators of the machinery. We turn over everything possible to mechanical apparatus. The prize feats of one age become the drudger- ies of the next. Men are always be- ing liberated from the sordid and en- dowed with larger leisure and oppor- tunity for enjoying the higher and the nobler and the sweeter. We can hardly imagine the race to have lived its million years and still to be working at the bread and: but- ter problem and to have no time for the ineffable employments and de- lights of the supersenses. The graceful crane on the moors is a gentle and cultured bird and commends itself to us for emulation. For it is so speedy in getting its dainty fare and in arranging its shel- ter, so ingenious in eluding its few foes, that the greater part of its life can be and is spent in enjoying a little game of tossing up pebbles and other gay social pastimes. These re- fined diversions educate and exercise the nascent higher faculties. They elevate its life above the normal lev- el of its furry and feathery kind and furnish a foretaste of human experi- ence, And we can hardly imagine the race living its million years and still cententing itself with the self-same forces of physics as of yore without discovering or utilizing the superfine and magnificently powerful energies of the soul. Somebody not long ago was laughing at the hustlers who scamper about town in cabs or afoot, in and out of offices, to appointments in hotel corridors, to luncheon en- gagements with influential men of the street, dewy the while with over- heat. The man who does the most business in modern days often physi- cally is the most stationary and inert. He writes and telephones from_ his desk. His perspirations, like his oper- ations, are chiefly mental. It is be- neath his human dignity to use a mus- cular force or a physical instrument when mental avails. Even the animals of the twentieth century are above employments which barbarian and savage and_ pastoral peoples pursued. They no longer are slaves in the field to plowshares and pruning hooks. They no longer are pack horses and beasts of burden and Steam and _ electricity, cars and vans have liberated the horse and his kindred from the meaner physical trials just as they, the brutes, previously liberated human slaves and human beasts of burden and endowed them with the physical leisure that made possible activity other planes. It is one of the meanings of evo- wagoners. on lution that finer and finer forces are being revealed and utilized. And the subtler the force the mightier its power. The mental operations and products of the quiet poet, of the sage, of the scientist, set into motion energies that mold the institutions ard enterprises of whole races through many ages. The super- thought and spiritual power of the saints and mystics take still higher place as subtler and stronger power. They are not idle dreamers. They are the world’s grandest doers. It seems dull and blind to empha- size the power of water, wind, air, fire, and muscles and not to reck- on with thought and superthought. These are the subtler electricities, the subtler wind and water power. And they girdle the world with incon- ceivably fine and herculean energies. “°Tis love that makes the world go round.” Tt is energy subtler still that swings the universes in their places. And we prove ourselves wise and clear sighted as we realize and dem- onstrate our «bility to give up the sluggish and inefficient energies of coarser days and to lay hold of the refined forces harmonious with our refined natures. Ada May Krecker. She Paid the Penalty. Wifey—I remember the night you proposed to me; I bent my head and said nothing. Hub (comfortingly)—I know it worries you, dear, but never mind; you've made up for it since. ——~.1-—— The things that others do not con- sider worth going after come _ to those who wait. MICHIGAN TRADESMAN September 15, 1909 DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY Corner Ionia and Louis Streets. Gran@ Rapids, Mich. Subscription Price. Two dollars per year, payable in ad- vance. Five dollars for three years, payable in advance. Canadian subscriptions, $3.04 per year, payable in advance, No subscription accepted unless ac- companied by a sign order and the price of the first year’s subscription. Without specific instructions to the con- trary all subscriptions are continued ac- cording to order. Orders to discontinue must be accompanied by payment to date. Sample copies, 5 cents each. Extra copies of current issues, 5 cents: of issues a month or more oid, 10 cents: of issues a year or more old, $1. Entered at the Grand Rapids Postoffice as Second Class tter. BH. A. STOW, Editor. September 15, 1909 MICHIGAN FREIGHT RATES. There is not a merchant or other freight producer in Michigan who is not directly under obligation to Rob- ert W. Irwin, of this city, President of the Michigan Shippers’ Association, for. the masterly manner of han- dling the freight rate question of Michigan in his report to his Asso- ciation and freight traffic representa- tives of all railways operating in Michigan at a meeting held in this city last Friday. The entire spirit of his report is one of fairness, both to carriers and shippers, and is a strong, clear and effective plea for co-operation; and it was made in response to a request by the railways that the Association present clearly its own views as to what it is necessary should be done in the way of freight rate reductions to secure a reasonable and adequate adjustment of freight rates in Michi- gan. Mr. Irwin showed clearly that, tak- ing distance as a basis of rate mak- ing, there is scarcely a shipping point in Michigan that would not be enti- tled to reductions ranging from 5 to & per cent. Then by pointed and indisputable illustrations—taken from various rates on potatoes to New York, Pittsburgh and Cincinnati from points in Minnesota, Wisconsin and Michigan—he demonstrated clearly that distance ts not the only factor in the fixing of rates on shipments from points within Central Freight Association territory to points with- out. After giving illustrations as ferences on class rates from along the west shore of Lake Michi- gan and those from points in Michi- gan, he held that whatever may be the variation in the density of traffic it is not as great as is the variation jn rate adjustments, and so took up the practicability of the established trans-Michigan routes from the West to the East and vice versa as compared with the established channels of through transportation that traverse the territory south of the direct line between New York and Chicago. He showed that the volume of traf- fic moving through the Michigan channels at the present time will bear comparison with that moving via the to dif- points direct New York-Chicago route thir- ty years ago, when present rate ad- justments were established; that Michigan must compete, perforce, in the common markets with other cen- ters of production, purchase and sale, located at equal and greater distances from those markets, but enjoying a more favorable adjustment of freight rates. Going more into detail as to the rate discrimination against Michigan and in favor of points on the west shore of Lake Michigan, he held that if the Wisconsin rates are reasona- ble—and the Inter-State Commission has held that the long maintenance of a given rate is an admission of the reasonableness of that rate—no great- er nor more conclusive evidence of the unreasonableness of Michigan rates is necessary. Taking up trans-continental tariffs Mr. Irwin showed that traffic be- tween Lower Michigan points’ and Pacific Coast territory does not re- ceive the benefit of the differential lake and rail rates, although they are applicable to shipments originating in other territory farther inland, such as Columbus, O., Zanesville, O., Wheel- ing and other West Virginia points, and these differentials range from 1%Z to 23 cents per I00 pounds and are applicable to practically every de- scription of traffic originating in Michigan territory. And so, in various other examples and without citing extreme cases and with a desire only to be as reason- able and just as he asked the railways to be, Mr. Irwin showed how Michi- gan industries are handicapped and requested that so far as they may reasonably do so the railways would immediately define their position and the action they propose to take in the matter. GET TOGETHER. Grand Rapids as an entity would feel slighted and somewhat amazed should a single autumn pass without a resurrection of the problem of im- proving Grand River as a navigable stream from this city to Grand Haven. And so, the other day, alot of amia- ble gentlemen invited another group of agreeable citizens to participate in a very pleasant boat ride ten miles down the river and back again. Moreover, a special committee of three was appointed to ascertain and report. The salient points of the report to be submitted by the gentlemen in question must necessarily be the same that have been submitted an- nually by preceding committees and must naturally embody the facts set forth years ago by eminent civil en- gineers. There is not a citizen living who has given adequate and fair consid- eration to the condition of the river as it is to-day and as it has been for several years who does not know that Grand River is navigable. for light draft boats, and that, without serious chstacles existing, from the Lake Shore Railway bridge to Grand Haven. On the other ‘hand everybody, o whether or not they have considered the matter carefully, knows that from the railway bridge in question to Ful- ton street bridge Grand River as a navigable stream is little less than a joke. These facts are known to the engi- neers of the U. S. Army, but because of “plans and specifications” —chiefly “specifications”—they are to do what they know full well should be done. And so, after approximately $400,- coo have been expended, to say noth- ing of the eighteen or more years of time utilized to bring the improve- ment from Grand Haven to the Lake Shore bridge, it is impossible to ex- pend the $40,000 still remaining unex- pended of the appropriation to widen and deepen the river from Wealthy avenue to the Lake Shore bridge. It has been suggested that the first thing for Grand Rapids to do is to find out whether the desired improve- ment of Grand River would benefit the city or whether it is a mere fad and whim. If the proposition is of no importance and has settled to the status of a hopeless hobby then it is up to the people of Grand Rapids to look sharp that the Comprehensive Civic Plan idea, the Auditorium idea, the Park and Boulevard idea and, in fact, all of the several crotchets in the hands of the Municipal Affairs Committee of the Board of Trade do not in time deteriorate likewise. Viewed both from the spiritual and the material sides the problem of the improvement of our river is quite at par with any of these other dreams and each one of them is likely to grow into a mere will o’ the wisp un- less a broad, fair and public spirited quality of co-operation is, with the aid of the press, as a unit promptly developed. MR. PEARY FORGETS. Unfortunately for himself Mr. Peary has very evidently lost his temper and said things which suggest that, either because of chagrin or from pure jealousy, he has forgotten that he represents the gentility. and so~the self possession and serenity that characterize the officers and men of the United States Navy. On the other hand, Dr. Cook has not as yet applied any harsh epithets tu his rival, neither has he directly questioned the authenticity and rec- titude of Mr. Peary’s claims. While he has frankly and without visible evidence of excitement said that he is very willing to abide by any deci- sion reached after a thorough and fair examination by any distinguished scientific association, Dr. Cook has not asked for an investigation as to Mr. Peary’s claims and does not in- tend to make any such request. Thus far. if no farther. Dr. Cook has shown himself to be the stronger man, ethically, of the two, and this fact will go far toward strengthening his claims and his character with the general public. Resting an opinion upon the pub- lished records of Arctic explorations during the past centuries, several of them having Mr. Peary as their au- thor, that gentleman’s claim of having made the dash to the Pole powerless | and back within a twelve month ceuses a gasp of astonishment if not doubt. And this gasp becomes a ver- itable yawn when one reads that Dr Cook, equally scientific, experienced and determined, describes in detail how an entire year of privation, suf- fering and effort was required for him to make his return trip. As Dr. Cook exclaimed, when he heard of Mr. Peary’s claim: “Good! The Pole is big enough for two.” And this should be the sentiment of Mr. Peary. If he reached the Pole and nailed the American flag there he has accomplished about all that has been expected of him, and it is unimpor- tant so far as the general public is concerned whether or not he was first to achieve the result. It is not to be expected that we. wil! escape the details of the contention long as the telegraph, the mails, the and the etching bath are available. Dr. Cook will reach New York next Tuesday and on the fol- lowing Thursday, unless the Roose- velt springs a leak, bursts her boiler “Mr. Peary will! reach the metropolis. And after that the deluge. SG camera or something else, REPULSIVENESS OF RIVALRY. While the rejoices over whole civilized world the conquest of the North Pole, there was never in her history a more striking illustration of the repulsiveness of rivalry. “That there is glory enough for both,” ts the verdict of the world. That as a result of what should be one of the greatest steps in advance for science there should grow personal feuds can only be a regret to all Americans. Yet out of this condition over which we blush comes the practical lesson that it brings in everyday life. The spirit of rivalry—call it jeal- ousy if you will—is too common in the trade world. We all have “the best.” But why try to belittle the goods of a rival? If we that they are not so good as our own, it is a delicate matter for us to men- tion it to patrons. If we attempt to rise by misrepresenting the stock of another, we may rest assured that the matter will come to light sooner or later. The country journalist who entered the work in a large city was astound- ed by directions from his chief to “get in with the other reporters and they would show him the way to the desired place.” ; know On former work he had been led to regard these other men as rivals in the most extreme sense, men eager to put stumbling blocks in his way in order to get a “scoop.” That there was ~vtory enough for all in reportorial work— that brother should assist brother— was a new phase. It is the same in trade. it at every turn. We see Shall we yield to the rivalry which attempts to tear down the work of another | while building up our own or shall the rival- ry be that which spurs to more sin- cere effort, rejoicing in the fact that “there is glory enough for both?” RETA RC ES SENIOR SU SN APR It is easier for the average girl to return a young man’s love than his presents, @ a a re LO of at ed d- to nd > September 15, 1909 MICHIGAN TRADESMAN VALUABLE SUGGESTIONS. Pertinent Hints on Our Public School System. The annual address of Hon. Mark Norris, President of the Grand Rap- ids Board of Education, is so full of meat and so much of it is applicable to every town and city that the Tradesman takes pleasure in repro- ducing it entire, as follows: Sanitation. The physical life of the child is the basis of all education and should receive constant and painstaking at- tention. No effort within our power should be spared to make our schools as safe and sanitary as possible. The work of installing up-to-date plumbing in our schools has proceed- ed as fast as the necessary funds have been provided. There are, how- ever, several buildings needing at- tention in this particular. I recom- mend prompt attention to them, and pending such changes as may be needed the closest inspection in or- der that the present apparatus may be made to fulfill its utmost possible use. Several schools obtain their wa- ter supply from wells. Inasmuch as the Health Board reports that most of the water borne germ diseases found here are proved to come from wells, IT recommend frequent analysis of the water from these wells, and that the proper committee consider whether it would not be well to aban- don the use of wells entirely and substitute filtered water in those as in other schools, I believe the time has come when medical inspection should be intro- duced in our schools, so that the nurses now employed may have a physician to whom they can go for instructions, diagnosis, etc. In my judgment the medical inspector should be an employe of the Board and act under its orders. Certainly by next spring an effort should be made to provide the necessary funds for this purpose. Play Grounds. In connection with sanitation and the physical side of education atten- tion is called to the fact that several schools have limited and insufficient play grounds. This should be reme- died where possible by the acquisi- t1on of additional space, proper drain- age and fitting up of the present grounds so that no teacher can have any excuse for not observing the rules of the Board as to recesses. Where possible I believe public play grounds should be provided. This Roard now owns two lots suitable for such use, one of which is in use as a semi-public play ground. I rec- ommend that the Sigsbee street lots be graded and devoted to like use. I have noted with regret numerous reports of omission of recess in grade schools on flimsy excuses, such as muddy play grounds, etc. I believe fresh air and exercise more impor- tant to grade school children than muddy overshoes. I recommend that the teachers and principals who wil- fully disobey cur rule in this regard be advised that continuance of that practice will result in their dismissai. It has become evident that the Julius Houseman field will suffer se- rious damage every year from wash- outs on the north side unless provi- sion be made for a retaining wall. I recommend that this be done in the next budget; also, that, iff possible, this project be completed for full use next year. A recent inspection of the Hall street school grounds shows that the continued failure to fix the grade and construct Hall street between Grand- ville avenue and Godfrey avenue re- sults in rendering wholly unavailable the only play ground possessed by that school. The rear of the lot is washing badly and if continued will endanger the foundation of the build- ing, while so long as the present Status of things continues it will be impossible to put the lot in proper shape. I recommend that the Com- mon Council be urged to determine this grade and proceed with its con- struction at an early day. New Building. The large amount of new building now in hand renders it inadvisable, if not impossible, for new building plans to be undertaken in the immediate fu- ture. It should, however, be kept in mind that provision must be made for South Ionia street, the building having been condemned, Fountain street and other places. I recom- mend a study of proper sites where needed, and their acquisition as a provision for the future. It seems probable that an addition or a new school will be needed in the north- western part of the city within the next two or three years, and _ this problem should also receive atten- tion. Sales of Unusable Realty. The Board owns an undivided nine- sixteenths of a lot at Coit avenue and Knapp avenue; several lots at Quarry and Elizabeth streets and four lots and a building at Oakdale avenue, none of which will be of future use. I recommend the listing of these properties with some dealer in realty and that a determined effort be made to dispose of them so that the money obtained from their sale can be used to acquire land~ really needed. It seems improbable that Lake ave- nue school will ever again be used. The title to this property is such as to render it unsalable. I recommend that an attorney be employed to per- fect this title and the property sold. If the title can not be perfected I recommend that the building be sold tor removal and the property aban- dened, High School Manual Training. Next year there will be inaugurat- ed for the first time in this city a system of High school manual train- ing. There is serious complaint throughout the country of the lack of co-ordination between the training given in the public schools and the needs of actual industrial life. An apparently successful method of supplying this defect is being tried in the University of Cincinnati and in the public schools of Freeport, Illi- ncis; perhaps also in other places. By this method boys in the Man- ual Training schools work in the ~ ee school half time and as apprentices in shops or other industrial establish- ments half time. The students are grouped in pairs, one being in school a week, the other in the shop. They change off each week. By this meth- od the schoo] always as its scholar and the shop its apprentice, while theory and practice are joined in equal proportions. So far as I have been able to learn this method is a success. I recommend that the Superinten- dent of Schools obtain such informa- tion as he can relative to this meth- od, its management and its results and communicate the same to this Board with recommendation at an early date. I also recommend that an outline of this method be commu- nicated to the managers of the indus- trial enterprises of the city and their suggestions and co-operation re- quested, so that with all available in- formation before it this Board may decide upon the complete plans for our manual training work. In connection with the manual training work in the grades, on look- ing over the courses of study, I noted that attention is given to the prepara- tion of angel food and ice cream, while none, according to published courses, is given to the cooking of salt pork and bacon. Considering that many eat pork and bacon, and few angel food and ice cream, I recom- mend that in the forthcoming courses in the grades more attention be given tc the things of use and less to those of luxury. Trade Schools. On a recent visit to Portland, Ore- gon, it was my privilege to see one of the few trade schools now main- tained by the public in the United States. At Portland, in an old build- ing abandoned for ordinary — school use, they are successfully the building and engineering trades, viz.: plumbing and gas fitting, brick- laying, plastering, electric wiring, carpentry, cabinetmaking, architec- tural draughting, machine work, pat- ternmaking, moulding and _ foundry work, electrical construction and mechanical draughting. teaching This school has been running one year with success. The Superinten- dent of Schools writes me: “Weare so well pleased with the results that this year we are enlarging it.” Similar schools exist in Newark, Hoboken and Trenton, New Jersey. There are a number in Massachu- setts, with an enrollment of over 2,500 pupils. A law of New York passed in 1908 authorizes such schools in that State and the school authorities of New York City have this year started one or more schools pursuant to that act. The Milwaukee School of Trades is now under the control of the Board Education and is maintained by the public school moneys. Instruc- tions are given in patternmaking, ma- chine and wood working and plumb- ing. The Newark school has since 1881. A recent exhaustive vestigation of the financial results at- tained by its students, based upon definite returns from 85 per cent. of of existed in- the whole number, shows that at the age of 37 the average weekly wage of its graduates of all classes was $43; that in machine industries the average weekly wage of its graduates at the age of 37 was $60 and at the age of 45 $66. The United States Bureau of Commerce and Labor re- ports that the average weekly wage of the uninstructed skilled mechanic at the age of 37 was as follows: ding trades... <5. ca, 5. $24 00 Machine teides soccc ccd, 18 00 And in unskilled departments: Pointing trades 2.5.5..6..04;; $12 00 Machine trades ......:........ 9 00 We should not allow the schools of other places to lead us in this mat- ter. Inasmuch as I believe such schools will shortly be demanded by the public, I recommend that the Su- perintendent of Schools obtain such information as he can relative to the same, their management, method and results and report to this Board for its information. In the meantime, there being no legal obstacle which I can discover, I recommend that there be prepared and offered to the people of this city a course of instruction along the line of those offered by the German In- dustrial _ Improvement schools. These schools give instructions in the craftsmanship theory of their several occupations to boys between 14 and 18 who work during the day. In Wurtemburg, where these schools are most highly developed, all such boys are required by law to attend such Industrial Improvement schools at least seven hours per week for three successive years. While attendance can not be re- avired I see no reason why the plants cf our Manual Training High schools can not be utilized so as to give the working boys and young men of our city instructions which will greatly improve their working ability and qualify them for promotion as well as endow them with greater earning power. We have a year in which to study this matter, prepare the course of instruction and provide teachers. Let us do it. In this connection I am glad to re- port that the Legislature of 1909 has provided for a Commission of five or seven members to investigate this subject and report by January 1, I9gIT. L. A. 1909; p. 413, Act No. 228. Let us put Grand Rapids at the front of this movement in Michigan. Grade Schools. I recommend careful attention es- pecially to our grade schools, in which the great majority of children receive their sole instruction, to the end that the teaching therein be made as thorough as is possible and adapt- ed to be of the greatest use to the children in later life. In the forthcoming new manual of grade instruction all studies not of practical use in the development of the mind should be eliminated and the time gained thereby devoted to more useful work. Se eee According to ancient mythology Orpheus went to hades to find a wife, but some married men can’t under- stand why it was necessary. arena re ne ites ie ear een SRT REI + i aie 4 Hi a fe He t : 10 MICHIGAN TRADESMAN, September 15, 1999 NEW YORK CITY. Some Things the Metropolis Does Right Well. New York is a great town. Writing about it any number of superlatives can be used. It is the ugliest city and the most beautiful, the wickedest and the most religious, the cruelest and the kindest, the abiding place of the most abject poverty and the home cf the greatest wealth; it is a city of ignorance and of learning, of squalor and of art and science. All this is New York ani more. It depends where you go in the big city and what you are iooking for. The ex- tremes in everything can be found there and all the intermediate grades. Those who seek vice and depravity can find it. Those who go to see beauty and ‘grace and goodness will not search in vain. But it is not the purpose of this article to discuss New York, but rather to tell of some things New York possesses and does which smaller towns could and should have and do, which they will when they wake up. New York has public comfort sta- tions. They are scattered through the congested districts all the way from Central Park to the Battery. These comfort stations are for the most part neat looking kiosks of metal and glass placed at the street corners. Some are for women exclusively, some ‘have two entrances. The vis- itor passes down the stone steps to the toilet room below the street lev- e! The places are kept clean and sanitary, and with marble and cement construction this is not difficult. These stations do not seem to be ex- pensive affairs and if there are at- tendants they are not in evidence. New York is 4 much larger city than Grand Rapids and the need for such places is greater, but public comfort stations are something this city should have—if it wills, can have— not only for the convenience of home people when down town but for the accommodation of strangers in town. There should be one in Campau square, another at the head of Mon- roe street and another at Canal street and Michigan, avenue. In the cities of Europe such stations are found in al- most every block, and Wm. H. An- derson, having seen them on his re- cent trip abroad, is an earnest advo- cate of their adoption here. As seen in New York they are not offensive to the sight or smell, and in this city could easily be cared for by the street cleaning brigade. New York is not afraid to tear down old buildings. This city treas- ures its landmarks. It really loves its shacks and rookeries, and along Canal and Monroe streets will be seen buildings which were old when men beyond middle life were bare footed boys. In New York buildings which far surpass the Michigan Trust build- ing in size, cost and architectural beauty are torn down that finer build- ings may be erected in their places. Except the old postoffice it can not be recalled when a building in this city with a roof still in a condition to keep out the wet has been taken down except under compulsion. In New York the tearing down and building up again are going on in every direction and all the time, and what the buildings torn down may have cost or how good may be their present condition seems not to enter into the calculations. The increased revenue from the better and higher buildings will yield good interest’ on the cost, and this is a sufficient war- rant for what is done. It may be add- ed that the Herpolsheimers will soon tear down the three story brick build- ing adjoining their store on Monroe street and in its place will erect a ten story annex. Tearing down a Mon- roe street block—when has it been done before? ever Those who ride on the street cars in New York pay as they enter or be- fore they enter. This applies to the subways and elevated cars especially and it is rapidly being adopted on the surface cars. On the sub and the L. you buy your ticket at a window and drop it into a box at the gate which admits you to the landing where the cars stop. The conductors do _ not have to collect the fares. They stand on the rear platform to see that pas- sengers get on and off safely. In this city the pay as you enter cars will soon be in use and it may be predict- ed that patrons will like them when accustomed to their use. But the New York sub and L. system of buy- ing a ticket before entering the gate should be adopted here at the Reeds Lake, John Ball Park and Comstock Park terminals. Neat iron pens would serve the purpose, made double, one for the passengers who get off and the other for those who want to get on. This would prevent the scramble in which women have their clothes torn, men have their feet trampled upon and children are in danger of being lost in the shuffle. The cost of such pens would not be great and this would greatly reduce the risk of accident on congested days and the greater comfort of the public would soon make the system popular. In this connection it may be added that the Street Railway Company is short- sighted in not acquiring better ter- minal facilities at John Ball Park while the land is still unoccupied and comparatively cheap. The company may figure on some day being given free terminal facilities on park lands, but if the company purchased three or four of the vacant lots opposite its present terminal at the Park entrance it would be independent of the city for all time to come and the cost would be little more than nominal. The parks of New York are worthy of mention. There are many little squares and green spots scattered around the big city where the peo- ple may go for breath, and then there are the big parks, Central, Bronx and Van Cortlandt, and the Riverside. Central Park contains 879 acres and the Bronx Park 662 acres. Van Cort- landt Park is an historic old estate and the Riverside represents about three miles of beautiful scenery and sur- roundings. In the parks the aim seems to be to make the utmost use of natural advantages. Cement walks are built and macadamized roads con- structed. The ground for the most part is left in its natural contour. In Central Park are many trees and much shrubbery, but the only flowers are hardy perennials, which with a little attention take care of them- selves. Geranium and ribbon beds are conspicuously absent and other artificialities so often seen in the small town parks are not in evi- dence. New York in its parks recoz- nizes the interest of the people in nature. Of the 662 acres in Bronx Park 250 acres are devoted to a bo- tanical garden with all sorts of trees, shrubs, flowers and plants growing and everything labeled, and 261 acres are given to a zoological park con- taining a great representation of the animal world. In Central Park is a large and interesting zoological col- lection and in the Battery Park, at the lower end of the Island, is the acquarium, with all sorts of fresh and salt water fish and animals displayed. This city can not expect to attain to the New York standard in natural history, but there is no reason why much more should not be done. The John Ball Park zoo should contain specimens of every animal that runs wild in Michigan—but it does not. In- stead of geranium borders why should we not have borders of wild or cultivated flowers that will grow in Michigan, each variety with label at- tached? Then label. the trees and shrubs. This would not add to the cost of park maintenance and the in- terest would be much greater. The International Park, on the Canada side at Niagara Falls, has just such a floral border and-it is one of the most attractive features of the Park. As for an acquarium—why not make larger use of the bass hatchery at Mill Creek? A suitable building with tanks would not cost much. The spring water is there and so is the attendance. A fine collection of the fish of Michigan could be established at the hatchery and it is very proba- ble that with a little diplomacy the State could be prevailed upon to as- sume the expense. The hatchery is visited by very few city people and many do not even know it is there. But with an acquarium there and some little effort at Lansing the hatchery would be made an interest- ing and valuable annex to the city’s park system. During the past season the local Police Board has established rules of the road prescribing which side of the street the driver of horse or au- tomobile shall take and low corners shall be taken. It has required a deal of education to bring the people to a proper understanding of the rules and not a few unwilling offenders have been taken to Police Court to have the rules explained to them. In New York the road rules have been in force long enough to be under- stood and their observance has be- come a matter of course. In a big city with an immense street traffic road rules are a necessity, as without them there would be hopeless tangles and unending smash-ups. This con- dition has been attained in Grand Rapids and the adoption and en- forcement of rules have come none too soon. In New York in the con- gested districts there is an officer at every crossing and hhe is the autocrat of his corner so far as the vehicle trafic is concerned. At the motion of his hand the north and south traf- fic comes to a stop to let the east and west traffic pass, and then the east and west trafic stops for the benefit of the north and south. This applies to the street cars as well as other traffic. The automobile or carriage that wants to turn and go back does not turn in the middle of the block but goes to the corner and around the officer. This system makes crossing the street easy and safe for pedestrians. It also gives automo- biles a wider latitude in the matter of speed. Some of the automobile drivers in New York are very expert in maneuvering their machines. In a side street at the entrance to a fash- ionable restaurant one evening an au- tomobilist wanted to turn around. In- stead of running forward he revers- ed, and when the turn had been made he ran backward the length of his car and then came back to his stand. And it was all done in a flash. ce a i tenn The Microbe and the Boy. One time there was boy Named Roy— A joy To all who knew him best. His parents were The kind Whose mind Can find No middle place to rest, But must go on And on And on And on Until the limit looms. For any child To be, As he, Sans glee Is quite the worst of dooms. They sterilized the air he breathed, they fed him insect powder; He played formaldehyde-and-seek, which only made them prouder; He wrote with disinfected ink on sani- : tary paper With baked and parboiled pencil, which was not a comic caper; He was as free from crawly things as hard-boiled china eggs; i He wore curculio barriers bound his sterile little legs. But once, alas, The lad— Poor tad, "Tis sad!— Fled his germ-proof duress— A microbe got Inside His hide And died Of utter lonesomeness! _————_-@-—@ about Business Man’s Failing. “The policeman says you stole a pie,’ remarked the magistrate, “what have you got to say?” “It’s my busy season,” explained Tired Tim, “and I was so rushed at the noon hour I’d only time to run out and snatch a little lunch.” —_+-+<___ Wouldn’t Touch It. “How would you like to hold a job under me?” asked the grafter ingra- tiatingly. “With a pair of tongs,” replied the young man who didn’t care tainted money. +. True to Nature. She—The new color is called mes- senger boy blue. He—Why so? She—Because it is guaranteed not to run. about September 15, 1268 MICHIGAN TRADESMAN e 11 , | “Tea Makes Life Worth Living” DR. FREDERICK A. COOK, the celebrated arctic explorer, g) | who discovered the NORTH POLE and placed the | | Stars and Stripes at the Top o’ the World ph in his own story of polar hardships, graphically describing the difficulties, scant | diet and pangs of hunger incident to Arctic explorations, pays this tribute to the value of TEA as a stimulant and life preserver: ‘‘A hot cupof TEA * * * is all that is necessary to make life worth living.’? TEA, morning, noon and night, is the explorer’s stimulant. & % vt 2% * # st ot ot st ut q* The Judson Grocer Company Are i Direct wiles Our Brands : Importers of is ae Are Noted Japan Rech For Purity Ceylon and _ a Style ai China eis And Cup Teas ~_ Quality | Distributing oe S . We Invite | # | Agents for ie ya — Inspection ‘ ' | TETLEY Ss | | | a ‘ y An d Celebrated Hi. | | HALA ! [ y — 1S Comparison in India and Ceylon My | mal util / | fi XN i Quality and r TEAS 1 eu : Wi a Price La gy My \ / eT AMy Wop “ily q Orders for WA ae aM i ; "iy key, Our Lines Private Brands [Si Y a Ai Neco fi a il] lay ~% Are Complete G?. Receive in: ~ bi! wy iy yy, And we Careful | s wT; ue [A ‘ wy ca / | Ly , Guarantee Attention )§ \y un i . AY Satisfaction 1 7 wee: 7 tee 4 JUDSON GROCER COMPANY f : ‘ ‘ & & Direct Tea Importers Grand Rapids, Mich. \ 3 William F. Blake, Manager Tea Department - sa i f Le Ly q i H SR si eka MICHIGAN TRADESMAN September 15, 1909 THE POOR FARMER. He Holds One-Fourth of the Nation’s Wealth. Those who have lived long enough to cast their first vote can remember the time when “farm” was synony- mous with a mortgage and “farmer” with a life of - hardship, toil and uncertainties. The “unfortunate” might make enough tc live this year and starve the next. We have heard for years about the wonderful rapidity with which the United States has been manufactur- ing railroad kings, packing kings, oi! kings, copper, gold and silver kings, merchant princes, financial emperors, etc. We have marveled at these tales as being more enthralling than the wildest of imaginary romances. Yet all this time we have been content to wander along the time worn’ path of looking upon Mr. American Farmer with a condescension close akin to pity. Pity the poor farmer! has been our thought; the poor farmer who toils from dawn to dark and sometimes lenger; who never knows whether he will make or lose by his year’s work; who is helplessly dependent upon the fickle weather, the more fickle rail- roads and the variable ghost called supply and demand; who lives an iso- lated, lonely life, cut off from all the jeys and pleasures of modern civiliza- tion. The recent estimates of the amount and value of the 1909 farm crop of the United States have shattered this mental photograph of the farmer and his life. The 1908 farm crop was worth eight billion dollars; the 1909 crop is estimated to be worth more! When figures get beyond the mil- lion mark they are meaningless until they are placed beside something with which comparison may be made. The figures that must be used in talk- ing about Mr. American Farmer are so great they are bewildering, even to one who is on speaking terms with large digits. They tell a most elo- quent story, however, and shout loud- ly the reason why Mr. Farmer is not entitled to and does not want our pity. For the “poor farmer” no long- er groans under the weight of mort- gages, taxes and railroad rates, his new “burden” is the weight of wealth. With the 1909 farm crop. the American farmer could build ten navies each more powerful than that of the British empire. And John Bull thinks himself the boss of the seas! The 1909 farm crop would build a thousand battleships, each more pow- erful than the latest Dreadnought. Rear Admiral Robley D. Evans re- iccntly made the statement that with forty-eight modern battleships, twen- jty-four in the Atlantic and twenty- ifour in the Pacific, the United States would have an absolute guaranty of peace. Mr. American Farmer could give “Fighting Bob” the money with which to build those forty-eight peace ships and not miss the sum from his TG0Q crop. Mr. American Farmer, with . his 1909 crop, could buy the entire Unit- ed States of 1850; all the real estate, the railroads, the factories, the farms, including the slaves. He could buy the entire present railroad system of the country and still have enough left to pay the national debt and have his farm left unincumbered. The total wealth of Mr. American Farmer is estimated at $30,000,000,- 000; it equals one-fourth the entire wealth of the country. The farmer /Owns one dollar’s worth of property in every four. He could buy the entire kingdom of Italy and still have one-half of his capital upon which to have a good itime. He could buy three-fourths of the republic of France—the country that for so long has been held up as ithe richest in the world. In another ten years, at the present rate of prog- ress, Mr. American Farmer will be able to buy all. of France with Spain thrown in for good measure if he should want the trouble of running a couple of foreign countries on the up- to-date-ahead-of-the-game plan. Twenty-seven years ago David Rankin went to Davidson county, Missouri, a poor man. He bought a little land at $6 per acre. To-day he is the owner of 23,000 acres, worth a little more than $2,000,000. In 1883 John S. Quitman went from New Jersey to Nodaway coun- ty, Missouri, and invested his small capital in farm land. To-day he owns |35,000 acres in Atchison, Holt and 'Nodaway counties, worth about | $3,000,000. Ten years ago the country was startled by the departure of thou- sands of farmers from Kansas. One man, W. H. Thompson, of Pratt, thought the exodus bad business, bought the deserted farms at low prices and held them until he could sell at a profit. He cleared nearly a million dollars on his land deals. In the meantime all the old mortgage piastered farms of the Sunflower State have been turned into pretty homes of prosperous farmers. Ten years ago Texas was looked upon as good for two things—the raising of cott m in the favored sec- tions and the raising of cattle on the C. D. CRITTENDEN CO. 41-43 S. Market St. Grand Rapids, Mich. Wholesalers of Butter, Eggs, Cheese and Specialties BUTTER AND EGGS are what we want and will pay top prices for. either phone, and find out. We want shipments of potatoes, onions, beans, pork and veal. T. H. CONDRA & CO. Mfrs. Process Butter 10 So. Ionia St. Grand Rapids, Mich. Drop us a card or call 2052, We Want Eggs We have a good outlet for all the eggs you can ship us. We pay the highest market price. Burns Creamery Co. Grand Rapids, Mich. Send Us Your Orders Clover Seed, Timothy Seed and all kinds Grass Seeds Have Prompt Attention Wholesale Dealers and Shippers Beans, Seeds and Potatoes Moseley Bros. Office and Warehouse Second Ave. and Railroad Both Phones 1217 Grand Rapids, Mich. ESTABLISHED 1887 Egg Cases, Egg Case Fillers and Egg Shippers’ Supplies At this time of the year we are anxious to empty our warehouses and will make prices accordingly on our Hardwood Veneer Cases, while they last, at 8%c each f. o. b. cars. A trial will convince you that they are as fine a veneer case as there is on the market. When in need we believe we can interest you in any- thing you might want in our line. L. J. SMITH & CO. EATON RAPIDS, MICH. for Summer Planting: Millet, Fod- S EF DS der Corn, Cow Peas, Dwarf Essex Rape, Turnip and Rutabaga. ‘All orders filled promptly.’’ ALFRED J. BROWN SEED O0., GRAND RAPIDS, MICn, OTTAWA AND LOUIS STREETS All the Best Varieties of PEACHES, PEARS AND PLUMS for canning are now arriving freely Wire, phone or write us for prices either in local or car lots - The Vinkemulder Company Wholesale Fruits and Produce 14-16 Ottawa Street Grand Rapids, Michigan 3 iP a de * “ Y Si el 09 Oty oe 4, ec - & — September 15, 1909 MICHIGAN TRADESMAN vast plains of the interior. At that time the Missouri, Kansas and Texas Railroad hauled from the State 150 earloads of ice, onions, melons, fruits and garden “sass” in one year. In 1908 that railroad hauled 4,000 car- loads of the same product from the State. A grower in Kingsville, Texas, re- cently. harvested 450 crates of onions from three acres, realizing a profit of $202 per acre. Another grew 925 crates on four and one-half acres, that netted $288 an acre. A third man’s taste ran to cabbages and from a twelve acre cabbage patch he cart- ed off $3,600 worth of vegetables— 227,000 pounds. Because the Southern farmer has learned that other things besides cot- ton can be raised in the South, the value of his farm crop has grown from $660,000,000 in 1883 to more than 2,000,000,000 in I909. Minnesota means “wheat” to most of us, but that State has contracted the habit of annually making a pound of ‘butter for every man, woman and child in the United States. Many look upon the Dakotas as still the habitation of blizzards and Indians. There were some Indians in North Dakota in 1885 when Henry Bradmeyer went to Stark county with only $150 and a goodly supply of energy and hope. To-day he esti- mates the value of the 5,000 acres he owns at $150,000 and says the fig- ure will be ten times greater in ten years. The abandoned farms of New Fngland are being resettled. Where, a decade ago, nothing was grown but rocks and thistles, and where even a mortgage would not thrive the yel- low dollars are being dug out of the soil by modern farming methods. The specific instances might be continued indefinitely. Wherever there is land in the United States it has increased in value within the last twenty years. The slow education of the majori- ty to the worth of land and farming is responsible for the present tide of immigration to the Northwestern and Southwestern States, and the gi- gantic irrigation works undertaken by the National Government and private parties. The picture of the farmer is grad- ually changing as the people who live in the cities realize that that gentle- man lives in a modern house, usually supplied with water, frequently sup- plied with electric lights from the in- terurban trolley road that passes in front of his farm, in many cases sup- plied with a telephone, and nearly al- ways ona rural postal delivery route that brings him his daily papers every day. What has caused the great prog- in farming? Other countries have had soil as rich; other nations have been as. energetic and ambi- tious, but the history of farming in the United States is without a par- the records of the world’s Tess allel in life. This wonderful growth had its starting point about eighty years ago when Cyrus McCormick invented the reaping machine, from which have been developed all the modern agri- cultural machines that enable one man to do the work of ten or twenty under the old conditions. In 1830 we were a food importing nation; after 1831, when the reaper was in- vented, we began to become a food exporting nation, and never since then have we failed to grow more farm products than we actually need- ed—and we have lived well. The development of scientific farm- ing has gone hand in hand in the last two decades with the development of farm machinery. Agricultural col- leges have sprung up in many of the states; the National Government has been untiring in its efforts, through the Department of Agriculture, to se- cure the best seed and stock for all particular sections of the country. The development of the railroads and the refrigerator service has made it possible to dispose of our garden truck, fruits, berries and melons, thousands of miles they are grown. away from where In fact, Mr. American Farmer has learned that while his father and grandfather and other ancestors may have done some things well, it does not necessarily follow that their methods can not be improved upon. And he has gone steadily on, im- proving and improving, until to-day he is the richest large body of men in the world. Philip R. Kellar. a -@—— The virtues are never the stronger for giving them a vacation. Kent State Bank Grand Rapids, Mich. $500,000 180,000 are Oe Surplus and Profits = - Deposits 54 Million Dollars HENRY IDEMA - «= = President J. A. COVODE - - Vice President g.A.S. VERDIER - - - - Cashier 34% Paid on Certificates You can do your banking business with us easily by mail. Write us about it if interested. Child, Hulswit & Company BANKERS Municipal and Corporation Bonds City, County, Township, School and Irrigation Issues Special Department Dealing in Bank Stocks and Industrial Securities of Western Michigan. Long Distance Telephones: Citizens 4367 Bell Main 424 Ground Floor Ottawa Street Entrance Michigan Trust Building Grand Rapids you will not spend it wisely I have | has proved popular. Its quarterly cash paid for about a dozen years. A HOME INVESTMENT Where you know all about the business, the management, the officers HAS REAL ADVANTAGES For this reason, among others, the stock of THE CITIZENS TELEPHONE CoO. dividends of two per cent. have been Investigate the proposition. DUDLEY E WATERS, Pres. CHAS. E. HAZELTINE, V. Pres, JOHN E. PECK, V. Pres. We Make a Specialty of Accounts of Banks and Bankers The Grand Rapids National Bank Corner Monroe and Ottawa Sts. DIRECTORS , Chas. H. Bender Geo. H. Lon i Melvin J. Clark John Mowat 5 ee oa Samuel S. Corl J. B. Pantlina Dudley E: Wate Claude Hamilton John E. Peck wm Widdicomb Chas. S. Hazeltine Chas. A. Phelps Wn. S. Wi Wm. G. Herpolsheimer Ge ad caer We Solicit Accounts of Banks and Individuals TOBIN Wa Sane i. JAMIN, Asst. Cash A. T. SLAGHT, Asst. Cashier oer Ine eS 3 Lm oy f ho oe i» ba ee ~ ‘hee Png eS "September 15, 1909 MICHIGAN TRADESMAN 19 PLUCK AND PLOD. They Are a Team That Always Will Win. Pluck is that inherent quality in a man which enables him to tackle the most dificult undertaking whether he is able to accomplish it or not. Plod is the quality which enables him to go doggedly ahead, always keeping his thand steadily on the plow until the last furrow is turned. Pluck is a synonym for bravery and daring, while plod corresponds perseverance and determination. Pluck looks up to the crest of the highest mountain, takes the climbing pole in ‘hand and says, “I can reach the top,” but halfway in the ascent when his limbs have wearied with the boulders and his spirits commence to flag, he must call plod to his or he will never get to the summit. Pluck and plod make the finest team in the world, they can almost drag the universe after them. Yet pluck may have a willing spirit but be weak in the flesh; ’tis then he needs the assistance of plod to help him do his share of the work. with aid Men fail because they lack conf- dence in their own powers, cause they do not persevere along definite lines with an objective point in view. One sit down, look a task to be done and say to himself: “Oh, what is the use of trying? I can never do that, it is impossible.” An- other will dally along the road and say: “What need to be in a hurry? I will get there in time enough.” The former of these has no pluck; the lat- tet is too lazy to plod. or ‘be- will some About twenty years ago a “steeple jack” was repairing a tall chimney in Manchester, England. It was a diffi- cult task as the rim of the chimney abutted out from the perpendicular; nevertheless the climber got his ropes and swings in position and, perched like a bird in the air, performed his work. Great emongst watched him, idle been crowds them an ne’er-do-well accustomed to odd “steeple jack” came fcllow, who had hang around the corners doing When the down to earth this fellow addressed him: “I would not do that job for one hundred pounds, that is, if I could do it, but I could not do it were I to get one thousand pounds.” The “steeple jack” looked at the fellow and saw he jobs. was lithe and agile. “Did you ever try to climb?” he enquired. ‘‘Never,” returned the other. “Come and I will show you how.” The idler was out of a job and he went with the “steeple jack.” In six months’ time he himself was the most famous “steeple jack” in England and for fifteen years he held the supremacy of the world as the most daring climber. A bird would never soar if it did not try its wings. Some are content to go along in the same old rut all the time and never try to get out on the level ground on either side until they cut the track so deep that it is impossible to make effort, and so they remain in the rut to the end. The loafers who congregate around the street corners and railway sta- tions, the parasites on the social body, the kind of creatures who suggest to our minds the theory of evolution backwards, are graduates of the school that hangs out the motto: “What’s the use? Let us make the best of it.” The true plodder is he who labors with a purpose to reach a definite end. He is always making progress. You will never catch him, Micawber- like, with his hands in his pockets waiting for something to turn up, but you will always find him turning up something. The man who waits for something to turn up will wait until his toes are turned up to the daisies. The lucky man is the plucky man and the man ci perseverance. The unlucky man is the man of indolence and carelessness, who will not put forward effort to achieve. Napoleon was a lucky man for a long time simply because during this time he was a plucky man—let noth- ing daunt him, watched for opportu- nities, seized them when they came and exercised continual vigilance. He studied the game of war as a player studies every move on the chess board and knew just where to place his “kings” to foil his opponent’s “bishops.” He made the slip of his life at Waterloo; he was not watch- ing, with the result that his eagles had to trail their wings in the dust of defeat. Wellington’s victory over Napo- leon has been attributed to the form- er’s good fortune. Military tacticians know that it was due to the vigilance which always detected a false move of the enemy and the ready resource which always profited by it-in a word, to that pluck and persistence which were his well known charac- teristics and which caused Sydney Smith to exclaim in Paris when told that the Duke meant to keep his po- sition at Waterloo at all hazards: “O, if the Duke has said that, of course the other fellow must give way.’ “There is a tide in the affairs of men which if taken at the flood leads to fortune.” Have you the pluck to take it at the flood and the plod to stay in the water until you reach fortune’s port? If you wish to bend the iron you must strike it when hot; if you allow it to grow cold you will hammer it to no purpose. on Most of the great men knew when the flood was passing and when the iron was hot. Ulysses S. Grant came from the tanyard at the psychologi- cal moment. He had the _ bull-dog pluck and ‘he was a plodder. Both led him to success and fame. Sustained effort will accomplish heroic purpose. Sheridan was a_ brilliant, dashing general, but it was not generalship which won the famous ride. It was the iron endurance and determination of the man; pluck backed up by plod. Pluckand plod are always winners. They may be siow at first, but event- ually they come under the tape and 1eceive the blue ribbon every time. If you determine to be somebody you can be somebody. Make up your mind that nothing shall daunt you, nothing turn you aside from an hon- orable pursuit. If opposing things will not get out of your way jump over them, and continue your journey as if they had never been in your path. When Stephenson was _ sneeringly asked: “Suppose your steam engine should run nine and a half miles an hour, and a cow should get on the rails, what would become of the cow?” “Well,” returned Stephenson, “I should say it would be bad for the cow.” Make it bad for the cow that comes before the engine of your energy and ambition. Have a purpose in view, never lose sight of it and let each day see you nearer to it than the preceding. Madison C. Peters. nn A Fair Offer. Small Boy (who has been watching amateur shot’s failures for or more)—-Say, mister. an hour Sportsman—Well, what is it, boy? Small boy—Gimme a quarter an’ a start as far as the fence an’ you kin have one at me. G. J. Johnson Cigar Co. Ss. Cc. W. EI Portana Evening Press Exemplar These Be Our Leaders TALL Dalles CHIGAN STAT AMC epnone Commercial Credit Go., Lid. Credit Advices and Collections MICHIGAN OFFICES Murray Building, Grand Rapids Majestic Building, Detroit Mason Block, Muskegon GRAND RAPIDS INSURANCE AGENCY THE McBAIN AGENCY Grand Rapids, Mich. FIRE The Leading Agency Hot Time Candy Nut Butter Puffs Made only by PUTNAM FACTORY, GRAND RAPIDS, MICH. National Candy Co. 3% to GRAND RAPIDS WE CAN PAY YOU On Your Surplus or Trust Funds If They Remain 3 Months or Longer 49 Years of Business Success Capital, Surplus and Profits $812,000 All Business Confidential KX Le ee THE NATIONAL CITY BANK 34% Many out of town customers can testify to the ease with which they can do business with this bank by mail and have their needs promptly attended to THE Capital $800,000 wn OLD NATIONAL Resources $7,000,000 as N21 CANAL STREET MICHIGAN TRADESMAN September 15, 1909 INFLUENCE OF ADVERTISING. | It Reaches Every Department of the Store. Whhat is advertising, that it should be so honored and glorified? I can not define my subject, for of all the ten thousand definitions of the word which have been given, not a single one has seemed altogether satisfactory. They have varied each man had in his mind some one phase of the general subject, but dia not think of advertising as a whole. That influence which we know as ad- vertising is the very life of all busi- ness, it is the thing without which no business could exist, it is the thing without which no business has ever existed since the beginning of time. You may challenge that statement, but it is true. There could be no trade unless there “was first some knowledge of the trading place, and the starting of that knowledge and the spreading of it, no - matter by what form it may be, is advertising. It is hard to say when a man begins ad- vertising his business. Suppose you should start a store in Atlanta or some smaller town; you would either buy or build or lease a building. Im- mediately that fact would be known to a limited extent. ‘‘Bill Jones has bought a building in Blank Town and will start business in the fall.” From that instant his business begins to be advertised, and it will so continue just so long as the business remains. Just a shade removed from these are another set of influences—things directly connected with his store. All as of them are important, all potent for good or harm, as the case may be. The store building itself, its window frontage, the very arrangement of it, the equipment and fixtures inside, the merchandise which he carries and the manner in which he places it in the store and the arrangements for its sale; the appearance of his delivery wagons, the manner and deportment of the clerks that he hires—all these are influences, and yet we have grown to think of them in another sense. we come to that third divi- sion of advertising—things which we always, all of us, associate with the idea of advertising. Printed an- nouncements in the newspapers, cir- culars sent out to the trade, letters mailed to customers, stuffers and leaflets which you enclose with your letters and bills and send out in packages, souvenirs distributed on suitable occasions, signs and bulle- tins painted and posted in conspicu- ous places, catalogues and booklets used whenever the occasion warrants and circumstances require—all these things are advertising, but they are in reality no more advertising than the other things that I ‘have talked about. Does advertising really do a busi- ness any good? Does blood or any good? The one question is about as apt as the other. In the first place, there could be no business without the ad- vertising; so the only question which remains is, “What kinds of advertising are the most useful, the most neces- Then breath do a body sary and the most profitable?” I claim that they are all good, all useful and all profitable in exact ratio to the manner in which they are intelligent- ly employed. A man could get along without a leg or an arm or a lung, or he could have a reef taken in his stomach or he could have his ap- pendix removed, but you would have to thave something left or you wouldn’t have a man; and so with advertising. You can dispense with some feature of it, without doubt, but they are all useful when they are performing their proper functions, and they can all do you an injury in the ratio in which they are absent. Newspaper advertising is perhaps the most necessary and useful form of advertising open to the retail store. The newspaper has been organized to spread the news to the people. It provides an excellent means by which the merchant can spread the news of his own establishment. As it is a medium of news, the matter which he puts in the newspaper must essen- tially be merchandise news, it must be news of the happenings of his store. We have in St. Louis a depart- ment organized for the purpose of commenting upon, criticising and of- fering suggestions and help for the merchants for improving their news- paper advertising. I asked the man who had charge of it, “What is the greatest weakness you find in the ad- vertising that comes to your notice?” and the immediately answered, “Poor copy,” in other words, the merchants all over the country are using good mediums and using good “space in them, but putting in poor material in which they represent themselves. In the vast majority of instances the matter is altogether too general, it is not specific, greatly exaggerated in its form of expression, and many times, positively untruthful. The great need, therefore, as I see it, in the advertising of the retail store, is a recognition of the force and power of simple truth in the advertisement. We see thousands of ments made by merchants of gigantic clearing sales, fire sales, bankrupt sales, and reductions of the most vio- lent and radical character in the price of staple merchandise, for instance, of twenty dollar suits to ten dollar suits, six dollar shoes to three, five dolar hats to two and a half, and very often I see the flat-footed state- ment made, “Everything in the house reduced.” I suppose that I have seen that statement as many as ten thou- my own ‘experience, announce- sand times in whereas in the whole of my experi- ence I have not known a half dozen instances where the merchant had a bona fide reduction made on every- thing in the store; therefore, I say, from that standpoint, we can build up and better our advertising plans. Of course, we realize the necessity for a certain amount of high color in our advertising; as an American people we are accustomed to admire the en- thusiast, we expect a man, in present- ing his proposition to us, to make it full and complete and to slightly overstate the case. They teil me a naturalist can lie on his stomach days and days at a time, eat ie TT " MI ner il Tey TTT TTT i i my Mm ae ne Et 9 S 7, The Square Deal ig S I ae 2 CAN YOU BEAT IT? = =e rs 4 ' ie = In JUNE our factory turned out and shipped 130,000 cases of Pa = #1 EO a s mj : o A o 2 2 3 : : . - At our uniform price of 10 cents a package, that meant that, on the output of a single month, the retail grocer of o 2 the United States, making 80 cents a case or more, salted down the neat little g 2 PROFIT of $104,000. AND THAT ISN’T ALL af =| On KELLOGG’S TOASTED CORN FLAKES the retail grocer knows that he buys them on equal terms with 4 = every other retailer. We make no direct sales on preferred terms to “the big fellows’”—no premiums, no free a es deals, no quantity price, whether you buy a case or a carload. How about other corn flakesP Look it up. = es After you do, you’ll decide to stick to A} gn 4 es 9 c= = KELLOGG’S TOASTED CORN FLAKES = =o 1 2 3 = 4 The Square Deal 4 5 6| fa anu J AF uh uh A ih hth ih slike 1. tli hia a i NAR i sduuid September 15, 1909 and watch the antics of a bug, and when he gets through can write a whole volume about it. Why, then, should a merchant, with cases bulg- ing and his shelves straining and his counters groaning—why should he need or lack for some subject to talk about in his advertising? And when we consider the manifold thappen- ings which go on in a retail store, the changes which take place in the very complexion of things which they continually see, the march of the sea- sons recorded, as it were, in the very merchandise which he has in-stock, the new things that he brings out, the old things which he must offer for sale, the bargains that he can pick up from season to season and turn over to his customers at a profit, all these things can be recorded in an advertisement and should present such a mass of matter from which to select that he should not be at a loss what to put in an advertisement. That condition is exactly what ex- ists in the larger stores of the coun- try; with all the departments in a large store clamoring for representa- tion in the advertising space, the ad- vertising man must continually select from it, rarify, boil down and _ con- dense the matter presented to him and take only that part which he thinks would be most interesting to his customers. ‘Another great stum- bling block is the striving for effect in their advertising space. They seem to forget the value of the meat in the cocoanut in trying to look after the appearance of the shell. The style of the type in which the adver- tisement is to be set up, the arrange- ment of it, the relationship of price figures to the descriptions, the use of cuts, are all important in their way, MICHIGAN TRADESMAN but they are positively insignificant as compared with the actual news which you put into your advertise- ment to represent your store, and it is the making of this news, or so conducting your business that you will have news to tell, that is of the utmost importance in advertising. How do you about making news? As far ahead as it is possible to do it, the merchant should plan his whole year’s merchandising and advertising campaign. He should plan through the month of January, week by week, just the things that he intends to the different sales he intends to put on; the same for February, the same for March, the same for April and so on, the same for each month and each season throughout the year; then arrange for, make your purchases for and time your shipments for the coinciding of your merchandise plans with your ad- vertising plans. no doubt go advertise, It 1s a thine L have but few you have at- tempted, but it is really simple when you get down to it, and when you try it for one year, I think you will be committed to it as a policy. It is a question through the whole of the advertising campaign of sup- plying or catering to two ideas or two phases, I might say, of public de- mand and and which I think merchants generally not carry clearly in their minds; I refer to the distinction between staple merchan- dise and to that merchandise which is influenced by fashion. As a peo- ple, every American wants to dress in style, he wants to live in style, he wants his house to be in a fash- ionable location; at the same time, he wants to acquire everything which he buys at the lowest possible prices; of S€, do we must, therefore, keep in mind the bargain instinct of the people, and we must also cater to their fash- ion instincts. It is a fact that people will go to the store which is known to sell fashionable merchandise and actually pay more for a given article than they would pay at another store that doesn’t have that reputation. So, in your advertising plans, in your ef- forts to offer cheap merchandise at very low prices, do not forget the influence of this other element business, in public demand, and your advertising campaigns. It is the weighing and balancing and choosing from or co-ordinating these different phases of the business that comes the real fine art advertis- The merchant can easily injure the reputation that he enjoys of car- in in in of ing. rying fine or fashionable goods by advertising cheap wares. On the other hand, he can injure this busi ness reputation for keeping good val ues by continually exploiting high priced stuff and fashionable _ stuff. I could give you a number of in- stances of how this has worked out, but I think one will serve to trate the point: A merchant in Tex- as that I knew well enjoyed a zood general trade among all illus- | classes: a| fire occurred in a wholesale house in| there and the salvage company bought a large St. Louis; he went quantity of damaged merchandise ridiculous home, at most he this prices; advertised it and had the most successful sale that I ever saw in my for days and days at a time his store was crowded, and at times ‘he actually had to close the doors and let a few in at a time and serve them out the back way. them and let Within S1X extensively | from lonly brought | | establishment; whole experience; | 21 months he repeated the same thing and enjoyed in only a slightly dimin- ished degree his previous success- ful performance. Within three years he had repeated that performance six times, and at the end of that time his trade utterly demprfalized and he has by his own teaching was ruined taught them to expect damaged mer- chandise in store, and I have actually women come in and take up a most staple and common- place article and look at it on the in- side and outside, and look at it again and again to see why he advertised it his seen ¢ ior why he had it in his store; and as a matter of fact, he could no longer e merchandise, hizh class mer- that profitable 1 sell fine chandise, really forms one of the most features of all i yusINnesses. Hf a dress hat Or a wanted a suit wanted a suit of clothes, they never thought his woman new Or OF 4 handsome man of store in connection with it; they merely thought of it as stuff [ have mentioned this as an extreme of of stuff influence reputation a man have, but you must remember that the selling value of all the merchandise a place where cheap was sold. case how a great mass will the may also which you may have in your store can be depreciated and in- jured by the injudicious display of a handful of trash. Just a little of this stuff put in the wrong place or in juxtaposition with something finer or better will cheapen the whole that endeavoring to offer cheap wares so guard against in to your customers. to Next importance is newspaper advertising in circular that no need for elaboration-on that point advertising. , It is so simple there is really 2S Ee oe eee MICHIGAN TRADESMAN September 15, 1909 except this: Sometimes the news- paper circulation is very small, and no’ newspaper or combination of newspapers will enable the merchant to reach all of his customers. In such a case it is necessary to print* such advertisement only as a circular, and distribute it to his trade. I am in favor of circulars when necessary, and they are only necessary when the newspaper service is inefficient. One important division of advertis- ing which we overlook is advertising in packages. There is nothing that receives more attention in the home than the package of merchandise de- livered to it; the housewife will opeu it up carefully and inspect every de- tail thaf it contains; that prowides one of the best opportunities to bring things suitable to their attention; for that purpose there are little leaflets and folders, small booklets advertis- ing special lines or special depart- ments or even individual items. The shoe manufacturers are continually supplying you with great masses of this advertising matter, and as a gen- eral thing, merchants woefully waste it—throw it under the counter or in the back yard, when, as a matter of fact, it always should go in the pack- age. In those stores large enough to have supplied a wrapping counter, the problem is simple enough, for it merely resolves itself to keeping it handy and giving it to the wrapper and instructing that it be put in every package. If you resort to the prac- tice of keeping clerks who wrap their own packages, it is somewhat more complex, and the merchant can never feel that his intentions are being carried out. Premiums are another feature of advertising that should not be over- looked in this article. By nature I am opposed to the idea of giving premiums, but yet I recognize their force in attracting trade. It seems an imherent faculty in all of us to want to get something for nothing, and it is that quality which is utilized in the ziving of premiums. By the proper selection of premiums and starting a man or woman on the road to ac- cuiring something for nothing that he or she may want, we can sometimes confirm the practice of buying and in that way draw them to our store. In the selections of premiums, we must usually choose those things wanted by most women, as women are our largest customers; we must also pick those things that are reck- oned as luxuries, things that the housewife wouldn’t think of buying out of her current funds; they usually take the form of household articles, silverware, chinaware, cut glass, small articles of furniture or pic- tures or anything of the sort. As a business principle, a merchant should not give away in premiums more than one per cent., and as a fundamental principle, he should keep the giving away of these premiums in ‘his own hands. I mean by that, he should never permit a trading stamp com- pany to sell him stamps and redeem those stamps in premiums; he therefore takes right out of his store a most important function of his busi- ness and puts himself in a position to make it very difficult for him to extricate himself. In this article I, of course, can not take up every phase of ad- vertising, or even every important phase of it. I am simply bringing up those things that occurred to me when I prepared this as being most likely to interest the merchants. So far, the question has been about things which a dealer himself should do individually. There is also another kind of ad- vertising which one can do collec- tively. I mean by that in which all of the merchants of the town can par- ticipate. It is good for a merchant to be known as running a store where good bargains can be bought; it is also good for him to be located in a place that is known as being a good trading place. As a matter of fact, one town will have a reputation of being a good trading place and an- other will not thave; people will go from one town a greater distance in order to reach the other; merchants generally are recognizing this and are forming all over the country, as you know, merchants’ clubs, business associations and so on—things to ex- ploit their own towns and draw trade to them. I will not attempt to go into the best manner in which these things can be done, because there are se many ways in which the work can be carried on, but I know you will be interested in knowing about the work that is being done in Bonham, Texas. They have what is called the Bonham Boosters’ Club; as the name indicates, it is for the purpose of boosting Bon- ham. They have employed a secre- tary at a salary and the work is car- ried on very much as the work of other commercial organizations of its kind. They do have one thing that I have never seen done anywhere else: they hold special trade days; these days occur once a month and are designed for the purpose of inter- esting the country trade and drawing the people from the farms to the city. In order to do that, they offer prizes for the best products of the farm, no matter what, say this month for the best watermelon, or the best potatoes or the best yearling calf—there have been prizes offered for the best look- ing baby—anything to arouse the in- terest of the people in the rural com- munity. The merchants themselves. offer these prizes and when they give them they specify the item for which the prizes will be given; the secretary makes the rounds each month and collects the donations and makes from them a list of the prizes to be distributed among the country peo- ple. The residents of the town are expressly barred—it is purely a mat- ter to attract the country trade and draw them to the town. So far I think they have had four or five of these days, up to the last time I heard from them, and they were en- thusiastic of the results that they se- cured. And if the merchants of any town could not get together in that sort of an enterprise, it would be a fine opportunity for some one man to take that up individually and proniote it for his own benefit. It could even be applied to a country store, at a cross roads, with the limited circle of trade that he knows. Things which are very important in connection with advertising among country people are personal letters mailed to them periodically; I believe there is no form of advertising that is more directly productive of sales than properly designed, properly worded, properly written letters to country people. I would advocate in writing such letters that they be specific in their nature, that is, pick out some one thing rather than write them a letter about your whole house. If I may choose an example from a host, 1 would say, let us select a shoe; if you so elect make it the cheapest shoe you have in stock. You might think it is some- thing about which an interesting let- ter could not be written, but as a matter of fact, it is full of interest in itself; it represents the experience of generations of scientific shoemak- ing—there is not a feature in it down to the last tack or stay or piece of leather that has not been put there for the express purpose of providing to the purchaser the greatest possible value for the least money. If you will take such a shoe, analyze it, get from it such facts as you think would interest a man or woman who would want to buy a shoe of that character, and write the whole matter up—sim- ply select a list of the people that you think would be interested in that shoe and mail that letter at a time FLI-STIKON THE FLY RIBBON The Greatest Fly Catcherin the World @\ Retails ats5c. $4.80 per gross At The Fly Ribbon Mfg. Co., New York Aa es YOUR JOBBER ORDER oh FROM H. LEONARD & SONS Wholesalers and Manufacturers’ Agents Crockery, Glassware, China Gasoline Stoves, Refrigerators Fancy Goods and Toys GRAND RAPIDS, MICHIGAN DAILY TO CHICAGO $ 2 Graham & Morton Line Steamers ‘*Puritan’’ and ‘‘Holland’’ Holland Interurban Steamboat Car Leaves 8 p. m. Baggage Checked Through Grocers and General Store Merchants Can increase their profits 10 to 25 Per Cent. On Notions, Stationery and Staple Sundries Large Variety Everyday Sellers Send for our large catalogue—free N. SHURE CO. Wholesale 220-222 Madison St., Chicago they are apt to be wanting to buy WIDELY California GENUINE Sardines PUT UP IN OIL, ALSO TASTY SAUCES: Tomato, Mayonnaise—-Soused in Spices Are good sellers because their fine quality never fails to please, AND BECAUSE they are FOR SALE EVERYWHER ADVERTISED “lf Not a Substitute These are REALLY Sardines, exactly the same fish as imported, and not to be compared with the ‘‘small fish’’ caught elsewhere and CALLED Sardines. You can double your Sardine business by handling them. Ask your jobber for Goldfish, Sunset, Fe eee < z Cannery, San Pedro, California The only Cannery of Genuine in the year in the same line of business. Sardines in America that is operated twelve months Senorita, LaRouchelle and Mission, the only brands under which we put up the California Genuine Sardines— the best Sardines in the world—because you can’t do as well with any others. ena t cee a Write for 3 Beautiful Colored Post Cards of California Free setae cen nce Office: Henne Building CALIFORNIA FISH COMPANY Los Angeles, California » > *- * September 15, 1909 MICHIGAN TRADESMAN 23 such a shoe and I think the results will be so gratifying to you that let- tet-writing to the country trade will be che of your confirmed habits. There is one subject which I put cown hete, which might comprise the greater part of the discussion in any country, which might not inter- est you at all—I refer to the retail mail order business. Throughout the West, the competition of the large houses which do business by mail has become one of the burning issues. I do not know tto what extent it has grown in this section of the country; I do know that all over the country merchants have been trying to devise some way by which this trade can be cut off, and the method by which it could be overcome. I have never seen anything which seemed to be a prescription which would cure the case, and have come to the conclu- that it is purely a matter of competition. As a fact, we can not hope to stop this thing, because they are powerful organizations, they un- derstand their business and they are in business to say. It is purely a matter of studying your trade and un- derstanding that trade better than they can; study your sources of sup- ply and methods of distribution so that you can bring out and sell the things your customers want, and when they want it, and at the lowest prices—prices than they can get it from the mail order houses; if you can’t get it down to that point, { see no other solution of the trouble. I will relate an incident of this that I discovered in my own native state, that I think illustrates what I say. In this town that I refer to the mail order question was one of paramount importance. It happened one sum- mer that I was there, and I attempted to make three sample purchases on three different days—al! of the most ordinary, the common-place articles, which ought to be on sale in any store in any town. The first was a plain turn down collar, size 14%, of the type they were selling most largely all over the Country. There were six stores in town, and I went to each one in turn, but neither one had a collar of that style or a sim- ilar style in size 14%. On the sec- ond day one of the women folks want- ed to make a bonnet or something, and wanted a yard of white buckram. I went down town to make the pur- chase and made the rounds of all the six stores, and again not one of them had a yard of white cotton buckram in the store. They all had gray buckram and_= black buckram—all kinds, but it was the summer season and all the white had been sold out and none of them had ordered any sion matter of lower more. The third purchase was a pair of imitation twenty-five cent Buyet suspe style that probably sells everywhere in the country and is just about as staple as dirt, and again all six of the stores developed entire absence of that article. The day I left town the train was late and for fifteen or twenty minutes I roamed through the freight houses through idle curiosity, and found five different packages addressed to dif- ferent people in that town that came from one of the largest mail order houses in this country. I could not tell what was in them, but the mer- chants in that town didn’t have what the people wanted, but the mail order house did have, and the mail order house was getting the business. The one last thought that I will present to you is the advertising val- ue of the beautiful store. I think all civilized people admire and are at- tracted by beauty. That applies just as much to the store as it does to the cathedral or the public building, or the art gallery or a beautiful moun- tain scene. In the natural course of events there will be more people com- ing to a beautiful, well-ordered, well- arranged store than there will come to an unattractive and disordered house. And as I see it, there is more than a profit-making feature to be considered in that connection. I be- lieve it is the duty of every man, es- pecially those who are in positions ot the importance that retail merchants occupy, to endeavor by every act to improve and to foster and to develop a public taste, to arouse it, to create in people a higher appreciation of things that are really beautiful and worth while. I hold that a man who erects an unattractive, unsightly building ought to be assessed double taxes, and the man who will run a disorganized, unsizhtly, ill-kept store ought to be fined, for they are both shortcoming in one of the principles of citizenship—instead of elevating, they are actually depraving the pub- lic taste. But even aside from that, a beautiful store is really a most profitable investment. Also remember the influence of the fashionable in all your merchandis- ing plans. Do not overemphasize or overestimate the value of bargains; do not unduly feature trash in your advertising; try in your whole mer- chandising plans and advertising cam- paigns to increase, to educate, to de- velop in the minds of the people a desire for better and more beautiful, more worthy subjects. Flint Garrison. 2 -____— Story of Clerk Who Would Not Save. This is one of those stories that come to the surface every so often and make one wonder whether the proper thing to do is to get hot un- der the collar or laugh. Simpson is a shipping clerk in a wholesale paint house, and his pay is $18 a week. He is a good shipping clerk, or the boss never would have taken the interest in him that makes this story possi- ble. “Simpson,” said the boss one day, “T’ve been watching you for several months and find that you’re about the kind of a man I want to keep with me. You do your work as I want it done, you haven't any bad _ habits and generally speaking you’re highly satisfactory. I take an interest in the men who do good work, and some- times I’m able to help them quite a lot. Did you ever think of what is the most important thing in the climb toward success?” Simpson said he understood there was a diversity of opinion on __ this subject. “So there is,” said the boss, “but the truth is that there is one thing more important than anything else: That’s money. A little money put by is the best thing a man can have as a help in his struggles. It means independence, and that means every- thing. With a little money in the bank a man has the best of the world to that extent; without any money he is a slave. So I want you to get something in the bank. Have you a savings account, Simpson?” Simpson had not. “That’s too bad. But the reason is because you have never known nor appreciated what a little means. sum saved A man does not always think of these things, I know. Well, now, I want you to start saving some mon- ey right away, and to help you along the good road I’ve made a little start | for you.” The boss Simpson a $5 the note. handed bank “Go over to the State Savings Bank and deposit that as a starter,” surprised said he. “Five dollars may look small for | ~ a starter, but the main thing is that it is a starter and that it’s enough to get you a bank book, and with the bank book in your possession the sav- ing problem is already half solved. Now, you go over and do that right away, and after this put something | away every week. You'll be make to you.” Simpson thanked him, of and went forth and did as he said. It was the first bank book that he had had, and he felt proud when he slip- ped it into his coat pocket and went out of the bank a moneyed man. Still, he wasn’t highly elated; he had been working for two years at $18 a week and was 40 years old. This was some months ago. The other day the boss called Simpson in- to the office and said: “Well, Simpscn, how are you com- ing on with your bank account? Don’t you find that it’s easy to save after you've made a sstart?” Simpson shook his ‘head. ‘No, sir: I don’t find it any easier to save than before.” The boss sat up and began to look severe. “What’s the matter?” “T can’t save anything. Couldn’t do ir, sir. That $5 is in the bank yet; but there’s not been another cent to spare to give it company. The reason is that $18 a week is just enough for a man to support a wife and three chil- dren. There isn’t a cent leeway. I’ve had to quit smoking. I can’t buy a morning paper any more. All the pennies are needed at home. Askinz a man in my circumstances to prac tice economy is like advising a starv- ing man not to eat so much.” The boss pursed his lips and look- ed Simpson over for a second or two. “Phats all, Simpson, said he “You needn’t wait.” And when Simp- son had gone the boss turned to an sur: | prised to see what a difference it will | course, assistant and said: “I was badly mis- taken in that man Simpson. I thought he was a good, thrifty, saving man. I find that he’s a shiftless fool. I guess we'll have to look around for some- body to take his place. There must be something wrong with a man who won’t save his money.” And Simpson said bitterly to him- self: “I wonder how he’d like to try it for himself.” Jonas Howard. ee Unprejudiced. Mike McGinnis was being examin ed for jury duty in a murder trial. “Mr. McGinnis,” asked the judge, “have formed opinion as to the guilt or innocence of the prisoner at the bar?” you or expressed an “No, sir,” replied Mike. “Have you any conscientious scru iples against capital punishment?” “Not im this case, your honor,” i|Mike replied. You never know how much travel you are being saved when life leads you through a dark tunnel. Becker, Mayer & Co. Chicago LITTLE FELLOWS AND YOUNG MEN’S CLOTHES Ideal Shirts We wish to call your atten- tion to our line of work shirts, which is most complete, in- cluding Chambrays Drills Sateens Silkeline Percales Bedford Cords Madras Pajama Cloth These goods are all selected in the very latest coloring, including Plain Black Two-tone Effects Black and White Sets Regimental Khaki Cream Champagne Gray White Write us for samples. jum wo GRAND RAP/OS, MICH. MECHANICAL _BRAINS ice 10 GEM ADDING NOT AN Sas Ly as an automatic ca aan she dials to sero. rrier and a resettin e work as good as any machine at any price. T sud Cs ADDRESS oH. G. Gaacher yp wo year guarantee (AUTOMAT A Baoanway Rew MACHINE co. MACHINE. Hital at @©ur Expense OVER. 20,000 IN USE. device th Collapsible holder and visible total. ghat ae YORK, N. USE YOUR BRAINS FOR $ SOMETHING BETTER AA gan AA OP AN Ba AC ei Ws A CPDL ea EE eT 24 ee eee MICHIGAN TRADESMAN September 15, 1309 ORIGINAL INITIATIVE. It Is Real Capital For Any Young Man. Most employers of young men have occasion to find fault .in the fact that the young man is likely to sit back, prepared to do only those things given him to do. This young man, in whatever line of work, is too much disposed to arranze his duties to conform to office “working hours,” and within the hours seek to accomplish his stunts in such a man- ner as to spare him a calling down. If he succeeds he is likely to be quite satisfied with himself—and his job. “I’ve done everything I know to do to stimulate a little original initiative into my young men,” complained an employer of several hundred workers, most of whom are young, “but I find it’s the hardest thing connected with my business. In my line of work there isn’t an employe in the office who, with his eyes open, wouldn’t stumble over an occasional ‘tip’ that is valuable to the establishment. One year I offered $1,000 in cash prizes for the best suggestions brought in by employes, dividing the sum into first, second, and third prizes, with lesser prizes so distributed that at least a dozen employes must profit during the course of the year. But do you think they rose to the chance? “Every little while we have a sort of cabinet meeting of the force here in which we smoke, talk, and discuss ways and means, with an idea of bringing something out and awaken- ing interest among employes, but some of these are hopelessly dull and trying. Sometimes it seems to me as if the young man of to-day gets ‘salary bound’ to the extent that he can’t work for anything more than he is getting every week in his en- velope. I won’t admit that I am at fault in the attempt to awaken in- terest. Any man in the place knows that he is free to come to me in my office at any time and tell me any- thing. But most of them continue to sit outside at desks until I send for them. What can I do about it?” This criticism is all the more serious from the fact that my employ- er friend always has favored the col- lege man in general. Not that he turns down the high school young- ster who puts up a bright, wideawake front and looks the part of promise. He insists that wideawakeness is so comparatively rare that no employer can afford to slight that quality in any young man. From my experience of men who accomplish things I know that this one business man’s criticism of his own working force applies in wide measure everywhere that salaried men are employed. I know further that in.many cases of marked suc- cess in individual men they have made much of that success through wisdom enough to encourage sugges- tions from office workers who have had suggestions to make. This type of man, knowing an idea when he saw or heard it, has grabbed at it in embryo, developed it and profited by it to the full. As a key to his position, every young man beginning his life. work needs to consider the individuality of the man to whom he is responsible in making good. This study of the superior in office may accomplish a double good for the employe. There is a type of narrow, unpro- gressive employer who by reason of his own egotism always discourazes anything which in his narrowness suggests “advice.” In the narrow- ness of his egotism he is self-suffi- cient, always. Anything that appears to him a usurpation of his preroga- tives in office is intrusion and of- fense. He snubs the employe who dares make the suggestion; or if a board of directors force it upon his attention, he nurses a soreness against that body. . Ce When the young employe with ini- tiative in him and an impulse to pro- gress finds ‘this employer of this type he can not seek another office too soon. On the other ‘hand, finding his superior in office a man of quick: in- tuitions and judgment, disposed to act at once in accordance with these impulses, the employe must make up his mind to line up with the spirit of his superior if in the end he is not to find himself the > classed with “dead ones.’ In the case of my half discouraged employer friend, I should say that there are comparatively few posi- tions in his office not threatened with vacancies in favor of the young man who can show initiative and go in him. “I’d rather be jumped on for doing something than be jumped on for doing nothing” has come to be an accepted aphorism among up to date employes. At the same time thou- sands of workers who told by the philosophy weaken when the oppor- tunity for doing something presents itself, “What if I should fall down that?” the employe asks himself. 3ut every day his employer may be taking chances a hundred times greater and losing out on a consid- erable percentage of these chances. The trouble is that the young man in taking the initiative prompting him to no more than volunteering a suggestion as to ways and. means and ends in his work discovers that his own recognized lack of- experi- ence in the world tends to frighten him. He feels that if the ripened judgment of his employer prompts the employer to turn it down with- out a second thought, that employer will’ put a black mark down against him, while if he doesn’t venture the suggestion he is safe. With the wise business man, how- ever, this fear is ill founded. He is quite prepared to subject the ideas of the young, inexperienced man to a close inspection in the light of his own judgment and experience. If he finds the suggestion unwise or impos- sible, he is prepared to charge the fact to Jones’ inexperience. If Jones should make irrefutable suggestions on everything appertaining to the business the. employer would put Jones in the position of general man- ager within twenty-four hours. on As it is the employer under which the young man of initiative may hope to develop will say no more than to himself, ‘Well, that chap Jones is interested anyhow; he isn’t a ‘dead one.’ He'll do something if he just keeps on.” In such an action of Jones’ the wise employer reads only that Jones is in- terested in something more than his set task of the day. Quite likely the Jones suggestion is of a nature indi- cating that he has been studying the relation of his work to the purpose of the whole organization. This in itself is encouraging to an employer. Jones isn’t accepting the idea that merely going through the motions of a day’s work allotted to him absolves him of all further obligation and in- terest in the establishment. He has been getting at the meaning of his individual task. Altogether it appears obvious that the young man_ entering business must find capital, not liabilities, in asserting whatever initiative he may have in getting a line on his organi- zation’s work and lending his best judgment freely to its end. He need not be afraid of exposing his ignor- ance in keeping silence. A man may sit through one dinner in dignified silence and keep a reputation for wis- dom; he can’t do it at a boarding house table for six months, however, and expect such a result. John A. Howland. ——> +. —___ Moving Pictures New Parlor Game. Moving pictures form the new par- lor game. A small apparatus meas- uring about three feet long by about a foot wide and deep, recently has been patented together with. the nec- essary propecting equipment. The image is thrown upon a ground glass- screen, giving a picture about four- teen inches by ten, at one end of the machine. If necessary, this screen can be removed and the image pro- jected upon a large white sheet, a piece of white cardboard, or some other opaque medium to greater di- mensions. The projecting apparatus is strong and simple. There is no danger of igniting the film such as arises when a powerful luminant is employed, as in the ordinary exhibition installation. All that is necessary is an acetylene bicycle or other convenient form of lamp. The film being placed some distance from the light there is no possibility of sufficient heat being generated in focusing the light to bring about combustion of the film. The films are supplied on and operate in the usual way, being wound again on another spool after passing- before the lens. The picture thrown upon the ground glass or other screen is perfectly distinct and clear, and has all the vivid animation of the large machines. This latest invention is ranked as one of the greatest developments in spools kinematography, as it insures moving pictures for the home. —__-__<>-->—_—___— The most dangerous ailment known to mankind is the swelled head. ct nar me Gp ee One light tongue can make many heavy hearts. Baker’s Cocoanut, States. Bakers. been losing him money. putting it up. MEANS THE BEST PREPARED COCOANUT FROM THE VERY CHOICEST SELECTED NUTS It is good any way you buy it, but to make the most money and serve your customers best buy it put up in packages. We are known as the largest manufacturers in the United We sell the best Confectioners and Biscuit and Pie We also sell it in pails to the Retail Grocers when they demand it; but it is not the right way for the Retailer to buy Cocoanut, and he is now recognizing the fact that it has Bulk Cocoanut will dry up and the shreds break up. Some is given away by overweighing; some is sampled, and as it is always found good, it is re- ever taken of the cost of paper and twine and the labor in Send to us for particulars regarding all our packages. sampled. No consideration is 200 N. Delaware Ave. The Franklin Baker Co. Philadelphia, Pa. d.' q.' September 15, 1909 © SAVED RETAIL PROFIT. Cheap Furniture Cost a Business Op- _ portunity. ‘ Written for the Tradesman. It is human to look for bargains. Whether you buy a barrel of flour, a cigar, a suit of clothes or a house and lot you want to go below the market ptice. You want to think you are clever enough to beat your neighbors in making a bargain. There was Uncle Josh Dutton. He was rich, but-he never wanted to pay a living profit on anything. When he moved into the city he bought a fine house, but he moved the old furniture from the farm house into it, much to the disgust of Aunt Susan, who sought to climb a little in city so- ciety. Josh looked over the stocks of a couple of retail furniture men and shook his head. He thought they were asking too much for their goods. Of the retail furniture merchant is in business for his health. He does- n't have to make any advance on the prices he pays for his goods! Any- how, this is the way Uncle Josh look- ed at it. One day he called his wife’s attention to an auction sale advertis- ed in the newspaper. COUTSE “Josiah Dutton!” cried that estima- bie woman, “after we’ve used this old stuff for twenty years, you talk of buying second-hand furniture to re- place it! I’m ashamed of you! Why don’t you go to some first-class furni- ture house and leave an order for what we want, and have done with ite Aunt Susan was foxy. She knew that if Uncle Josh should select a lot of furniture didn’t like, change could be made. The thing was to get the goods ordered. Uncle Josh said there was no hurry, but Aunt Susan thought there was, and followed him out to the walk with her chin in the air. she an ex- main “T’m ashamed to open that parlor deor,”’ she declared. “Then keep it shut,” advised Uncle Josh. “T will!’ replied Aunt Susan. “No matter who comes, I’ll take ’em into the kitchen. I won’t betray our pov- erty by lettin’ ’em see that old furni- ture.” “Tut tut!’ warned Uncle Josh. “I’m expectin’ a visit from the Carlton’s and I might as well get the stuff one time as another. I’ll see about it to- day.” “T don’t know no Carlton’s,” sniff- ed Aunt Susan. “They’re away up in G.,” answerec Uncle Josh. “If we get along all right, I’m going into business with Jim Carlton. He’s the right sort and T’ll make a pot of coin by means of my connection with him. Be good to ’em when they call.” Aunt Susan smiled and said she would be good to them. She knew well enough who the Carlton’s were. Financially and socially they were up in the king row, and she would have given a lot for an acquaintance with them. : Tt was while he was on his way to the city, thinking how much it cost to live in town, that Uncle Josh came he MICHIGAN TRADESMAN upon Orlando. You know Orlando, or people just like him. Orlando is always ready, for a consideration, to supply any need of civilized or semi- civilized life. If you want a horse, he knows where there is one to be had at a bargain. If you want a ton of hay, he knows where there is one for sale cheap. If you want a suit of clothes, he’ll tell you all about it. And then Orlando will expect the man you buy of to give him a rake-off. Every merchant knows Orlando. There are se many Orlandos in the world that every -cross-road town ‘has one. On this morning it chanced that Orlando knew where there was a bar- gain in furniture. He thought of it just as soon as Uncle Josh remarked that he’d got to go and look at a parlor suit. Of course he knew. A friend had been obliged to leave the city after furnishing his house “fit for the gods,” as Orlando expressed it, and some of it was for sale down here at an auction house. The coars- er pieces had been shipped away, but the beautiful parlor suit was _ still there. Orlando had a pull with the auctioneer, and he’d see that Uncle Josh got the long end of the deal if he cared to walk down there. It was just as good as new! He wouldn’t de- ceive a friend. Aunt Susan would never know it hadn’t come right out of the store—spink, span new, shining Uke anything! Uncle Josh heard and fell. He was at the auction house in no time, look- ing over the parlor suit in company with Orlando. It did look like new, that parlor suit Phere wasnt a scratch on it. The plush on the sofa lay as smooth as the fur’on the back Ol 2 Gat. In act, the furniture was new. It had been bought of a Chicago firm that advertises to give you $100 worth of groceries and also $100 worth of furniture for $100. The women of the Carlton family had bought $100 worth of groceries of the firm, and had re- ceived the furniture “free of charge.” This proposition looks something like that of the clothier who agrees to give away a $3 turkey with every $5 sale, but it is said that there are sec- onds where more than one sucker is born. The Carlton’s got caught. They managed to use the groceries, which they might have bought for less at the local store, but the lady of the house cast out the parlor suit. She declared with emphasis that she would not give it room in the barn. Of course Uncle Josh knew nothing of this when he looked at the suit and rubbed his horny hands over the soft plush. If he had suspected the truth, he wouldn’t have looked at the stuff through a telescope. He didn’t want any truck rejected by the peo- ple he was desirous of making good with. The suit was marked $100 when Uncle Josh looked at it. The auction man had orders to sell it for $25, or even less. “Now, said Orlando, “as FI have said, I have a little pull with this dealer, and I can get you a fine deal here. Pretty slick furniture that, eh? Never used a day. Right from the store. People who bought it found they had no use for it.” This last sentence, at quite true. Uncle Josh was pleased. He chortled at the thought of the drive he was getting on the retail furniture men. He lost sight of the fact that when a regular dealer makes a sale all the capital he has invested stands back of the transaction, while least, was second-hand goods must be bought at You may pay a_ second-hand dealer $40 for a piece of furniture one tisk. 25 BUICKS LEAD CARS $1,000 AND UP BUICK MOTOR COMPANY Louis and Ottawa Sts. Grand Rapids Branch Giet Ready For Fall Business It isn’t too hot for the housewife to do her own baking now, and the lower price of wheat puts flour back where folks can afford it. So it’s high time to order a good supply of Crescent flour, for that’s the kind that’s used now-a-days to put ‘‘quality” into the bread and pastry. VOIGT MILLING CO. Grand Rapids, Mich. CRESCENT at once. OU ARE ALWAYS SURE of a2 sale and a profit if you stock SAPOLIO. You can increase your trade and the comfort of your customers by stocking HAND SAPOLIG It will sell and satisfy. HAND SAPOLIO is a special toilet soap—superior to any other in countless ways—delicate. - epough for the baby’s skin, and capable of removing any stain. Costs the dealer the same as regular SAPOLIO, but should be sold at 10 cents per cake. MICHIGAN TRADESMAN September 15, 1909 day, and the next he won't give you ¢5 for it, which is, perhaps, just busi- ne€ss. “You see,” said Orlando, “that this is marked $100. I think I can get it as low as $75. I'll do my best.” He did. He got it for $75, and stepped around that night and got $25 of the auction man. Aunt Susan thought the furniture a little light and creaky when it was moved into the parlor, but it was an improvement over the old mess. When the Carl- ton’s came she ushered them into the parlor with a smile of pride on her face. Johnny looked about the room curiously. This was little John- ny Carlton. You all know about little Johnny. He’s the angel child that ought to be headed up in a barrel until he reaches the age of discre- tion, which often comes late in life. “Ma!” cried little Johnny, “you said you wouldn’t have this old parlor suit in the barn! Where did they get it?” Mrs. Carlton said for Johnny to h-u-s-h, but Johnny didn’t. “Here’s the scratch I made on the back, anyway,” he said. “You said it was cheap furniture and no one but a cheap skate would have it in the house. Be these folks cheap skates? Say, Ma! Be they cheap skates?” Then Mrs. Carlton took little John- ny by the ear and let him out into the vestibule, where she conferred with him in a manner peculiar to mothers until Johnny’s screams might have been heard in the next block. During the remainder of that fecty lovely call little Johnny was obliged to lie on the sofa with his back to the audience, but he found per- considerable comfort in picking the shavings out of the sofa. Aunt Susan managed to get the door closed, after the Carlton’s went out, and was on her way back to the parlor when she heard a sound like the splitting of wood. By the time she got into the room, Josh had the last chair in his arms, crushing it in- to kindlings. Aunt Susan regarded him with suspicion. “Have you gone crazy?’ she -de- manded. Josh whacked the remains of the only remaining chair on the end of the sofa, and admitted that he was plumb crazy. He’d busted up his chance of a partnership with Jim Carlton, and had lost the social swim she was diving for, and all on ac- count of a lot of bum parlor furni- ture. He ended by getting the ax and hewing the sofa to pieces. “You said it was a bargain!’ wailed Aunt Susan, wondering if she would ever see a new parlor suit in that house. “You said it was cheap!” “It was!” roared Uncle Josh. “It was too cheap! Seventy-five for a load of fire wood! Wow! You go to- morrow and buy what you want. I don’t care what it costs!” And Aunt Susan did. She did not léok for bargains. She did not want to beat a retailer out of his profit. But there are plenty who are still looking for the best of every deal. You may meet one to-day! Alfred B. Tozer. Some Revelations of the Autograph. The revelations of the autograph as a mental photograph, a graphic representation of social relationships, June E. Downey, of the University of || Wyoming, thinks have never’ been fully appreciated. “The pretense, the dignity, the reserve, the finesse, with which one faces the world find copy in the ostentation, the simplicity or the ambiguity with which one signs one’s name,” he says. “There is some- thing intimate and personal in the au- tograph which arrests one’s interest. There is a psychology as well as a sociology of handwriting. The more progress psychology makes the more evident it becomes that there is not a mode of expression which is not rooted to its finest detail in the com- plex psycho-physical organism. Ex- perimental work that seeks to induce variation in writing through a con- trol of outer conditions must in time correlate certain definite variations in conditions with variation in such aspects of writing as size, speed, ac- curacy in alignment, inequality of centrol, and the like. “An illustration of what may be expected from the perfecting of the technique of registration of speed, pressure and amplitude of writing is to be found in the report of a piece of work carried out some years ago in a German laboratory, where it was discovered that increased difficulty in mental work showed itself in written expression by increased pressure or by decrease in the size of the written characters. “The former way of meeting the difficulty seemed to be characteristic of men, the latter of women. Dis- tinction, power, frankness and hon- esty are held to reveal themselves by magnified writing either throughout writing as a whole or at the termina- tion of words. Minute writing throughout or at the close of words is held to indicate, in the case of su- perior intelligence, artifice or preoc- citpation with metaphysical or other minutiae; in the case of inferior ininds, miserliness. “The graphologists cite a tendency to elevate progressively the line of writing as an evidence of mental ex- altation, of joy or ambition, while a fall in the alignment is indicative of the depressed emotions, self-distrust, sadness, melancholy. A strongly marked tendency toward centrifugal or centripetal movements is held to indicate, on the one hand, simplicity, activity, uprightness, and on_ the other hand, slowness, lack of spon- taneity, egotism.” +. <-> —___ Why She Went Sour. “I felt kind of miffed,” said the genial man who likes to occupy a lofty niche in everybody’s affections, “when the religious lady at the foot of the table suddenly soured on me; but when I found that she had under- stood me to boast that my father— dear old Methodist preacher that he is--was a circus rider instead of a ‘circuit rider’ I don’t know that I could much blame her.” ——<> <> __- The more a man talks about the next life the worse he is apt to walk in this one. If you thought you could get it, would you like a bet- ter flour than you have been using—one that will make a larger loaf, a whiter loaf and more loaves to the barrel? We have it in «> pam Fanchon |v “The Flour of Quality” Write us for prices today Judson Grocer Co. Distributors Grand Rapids, Michigan Still on the Jump The record for the first half of August indicates that the increase in sales of Shredded Wheat over the corresponding month in 1908 will break the June record which showed a gain of 12,000 cases (7,200,000 Biscuits) over the sales for June, 1908; also the July record which showed a gain of 11,000 cases (6,600,000 Biscuits) over the sales for July, 1908. The record for the year will furnish con- vincing confirmation of the fact that Shredded Wheat is the one standard staple cereal—a steady seller all the year ’round—always pure, always wholesome, always the same. The “‘little loaf’ form gives it wider culinary uses than any other cereal—especially in Summer when it forms, with fresh fruits, such an acceptable substitute for heavy meats and soggy pastries. Tell Your Customers About It The Shredded Wheat Company, Niagara Falls, N. Y. ~ yy) A + a \ 1 «i oF September 15, 1909 MICHIGAN TRADESMAN 37 order to gain her favor shall do so.|Size of Alaska Astonishes Tourist. Let him be what he will and do what} Alaska, on some near to-morrow, he will so long as he places his ‘heart | js expected by Alfred H. Brooks of in her keeping and continually re-/the United States Geological Survey, minds her of that fact. to have ser, PASES ~~ — — =. WOMANS WORLD» ' - a half million increase of She deeply is interested in him, his | population. Many place it much high- health, his hobbies, his tastes, ‘his|er. The metal and coal mining in- business, at least in all he tells her of |dustries should each support at least it, which often is not much, but it|100,000, and if a third of the lands seldom occurs to him to sympathize|classed as arable are now available with ther small concerns, which to her|for farming it will furnish 20,000 are matters of vital importance. homesteads, supporting over 100,000. / - ' c There is small reason to doubt that The tourist who travels to Glacier oA ca : : most wives who are eating out their| Bay, the capital, Juneau, and the pic- hearts with the fear that Jack or Ed-|turesque Sitka must not suppose he win does not love them as he used|has seen Alaska. He could skirt an- to do are borrowing needless trouble. | other 5,000 miles of coast line to Cor- Foolish of them? Oh, yes, but then|}dova, Valdez and Seward, and then if it is just as bad to be scared to death|he would see Alaska his journey is as to be killed cutright. only well begun, for the gold fields of Business is the American woman’s | Fairbanks would lie 400 miles to the chief, usually her only, rival, and the| north, and those of Nome would be husband who has no time to pet his|as distant as is New York from Chi- wife generally is working hard to|cago. make money fer her and the babies. It would be a still greater distance : “Business comes first,” as we _ allito the seal rookeries of the Pribilof en love to be loved and tenderness come eminent authors, statesmen or know, is a first class commercial max- Iolands and the great tundras of the and sympathy tarely fail to win their anything else that they liked. im, but the wisdom of it scarcely is|North with their herds of wild rein- vo @ leve and to retain it when once won. It must be confessed, however, that comforting to the wife who feels her-|deer and their lonely The trite saying that “trifles make|not a few admit their husband’s in-|self snubbed and neglected, who so while to reach the westeramoat Alc. up the sum of human life” is espe-|ability to make money, but usually |far as her real self is concerned is as tian Island would require a journey cially true of women. Men make |this inability is for good and sufficient lonely and companionless as though |half as long as that from New York one of their greatest mistakes in neg- | reason, which is ample excuse, if ex-|she were cast on a desert island. to Seattle. lecting the little things, the loving|cuse is needed. Even when the judg- The lack of sympathy shown by Should the tourist retrace his steps word, the small attentions which are |ment is clearer the fond affection re-| men to their wives is at the root of |to Skagway, cross the White Pass f 7} to a woman’s heart what dew is to|mains and is cver ready to find an j : ee i muuch marital unhappiness. Yet the|and follow the mighty Yukon for é \ » the flower. excuse for a va justification average hard working man does not,|2,000 miles to Bering sea, his knowl- Lb When a woman loves a man she is|fOr a fault. A loving wife allows perhaps can not, comprehend this.|edge of Alaska, while much enlarged, like the hero ,in Marmontel’s fairy nobody to blame her husband. Alas that so few of us understand] would still be incomplete. tale and looks at him through rose It is her pleasure and her pride to|that the life is more than the meat, ——-o- colored glasses. No imagination of|believe all that is good of him and|the body more than the raiment! Many are called but most of them poet has such idealizing power as the'!she exacts that other people, also, in Dorothy Dix. turn over and go to sleep again. a os od ick Mi) A ot + 4 a _— - _~ 4 + As September 15, 1909 MICHIGAN TRADESMAN himself he had already decided what he thought ought to be done, but he was willing to fall in with the ma- jority provided their decision should harmonize with his wwn. Here was the letter; he would read it: “Waynesboro, June 15, 19— Dear Brother John— Helen. Scarborough and Lucile Un- derwood are visiting Julia Williamson a few doors away—all schoolmates of mine and that wife of yours—and we have planned a summer for the crowd ‘by mountain, stream and sea,’ or any- where else that an unbridled fancy so decrees. We are not going in for style, but for comfort and a good time. This requires little or no preparation; so tell Minerva to drop everything and come at once. Our itinerary begins a week from _ to-day. I shall drive to the station for her at 6:15 to-morrow night. She must be there and please observe the must. Very sincerely, Your sister M.” Everybody looked at Mother Sea- mark to see, of course, how she took the letter, while she, good woman, sat motionless with her eyes seeming. ly studying the contents of her plate. One does not go back into the past something like a quarter of a cen- tury and back again in a hurry and while the others were waiting in smiling expectation she was away back at the old Academy with the jolly crowd that had devotedly loved each other and had not forgotten it. When the journey was over and she was Safely back again with a voice burdened with pity she remarked: “Doesn’t that sound exactly like Aunt Matilda? Think of my starting out for an all-summer jaunt with nothing to wear with those girls’—they were forty-something every blessed one of them!—“who always have everythin It would all be very nice but—” “But, nothing,” broke in “Fom, “you're going and that’s all there is to it,” a? “What would you like, - mother, supposing you were going and had— well, everything?” “Grace, don’t be foolish.” “T know, but just mention some of the must-haves to go on this trip. Just for fun now, what?” “Very well, I’m Lucile Underwood and I’m sitting on a pile of books, rocking back and forward and clasp- ing one knee. I must have four new dresses—-we didn’t say ‘gowns’ then— and things to go with them. That reminds me, John, that* you must bring me a pair of shoes the very next time you come home. I must have a pebble-seal bag with two handles to it and ‘a great big box of caramels and lots of things’!” and she laughed a laugh that she had not indulged in for years. “Well, mother, four new dresses aren't so very many, when a person hasn’t any to speak of.’ Here the door bell rang, for Nora had been admitted to the family counsels. “What dresses must you have?” “Well, traveling with the old crowd compels me to write down the travel- ing outfit first, and your Aunt Ma- tilda would have a fit if it were not g,J} expressed it, ‘and to do it in three or four days! at least as good in material and qual- ity as hers and as becoming.” “Anything like this, for instance?” and Nora came in with a big paper which she gave to Grace who promptly opened it. “It seems to me that a lady arrayed in this,” here she removed a garment from the box and shook out its rich folds, “with an over-garment like this,” it was at the bottom of the box, “and a sun-um- brella like this, to be bothered with wherever you go and to leave behind you somewhere, ought to be fairly satisfied, the more so,’’ Nora at this point browght in another paper box, this time a square one, “when her head is covered with a creation like this,” and the traveling hat of the season was held up to the admiring gaze of the family, even Tom who was indifferent to such things affirm- ing it was y? box, “a stunner! “Grace Seamark, what—”’ “Mrs. Seamark will kindly refrain from interrupting and Nora_ will please bring in the other boxes,” and that zealous handmaid proceeded at once to do, while the “lady of the house” after one or two ineffectual efforts to assert herself gave it up and waited until this part of the show was over. Then when box after box had disclosed its treasures and the room was full of the articles that the “must have” called for and many things besides which not only wants but even whims insisted on, then it was that the lady who served the des- sert “spake with her tongue.” “Not yet, mother. Grace, let her have her new bag ‘with two han- dles.. Now, mother, open the purse inside;” and then with excited fingers the purse was opened and a draft large enough for all summer and a month or two more if, as the letter “an unbridled fancy so decrees,” met the astonished woman’s sight. Then, according to Tom, “mother tried to talk and couldn’t. She’d missed a cog somehow and the thing wouldn’t work; but she got off ” all right, you can ‘bet your last dol- lar on that!’ She did. Mrs. Seamark had more than one “How in the world?’ to sat- isfy, but when Grace told her plain unvarnished story, beginning with the discouraged ‘mothers don’t have va- cations’ or something like it, down to the departure on the eventful morning, they were all ashamed of themselves, and then papa took out his pencil and reckoned up what the rest of the family had spent for twen- ty years. “Just think of it, mother, for twenty years! We concluded that that sort of self-denial for that length of time better be looked after, and that the rest of us had better go into the self-denial business, and we’ve tried to do it and we’re afraid, every one of us, that it hasn’t been any self- denial after ali. That part of the summer has been a failure, an utter failure; but here is something that isn’t: Hereafter Mrs. John Seamark has a vacation every summer whether the rest of the family do or not; she’s to come first in everything pertain- ing to it; she is never, never again to ‘hump her back a little lower over the ironing board’—doesn’t that sound just like Tom!—doing up Mary’s white skirts and mine and instead of treating her like a servant girl—-worse, stand dresses and for a servant wouldn’ t it—-we are going to treat her | as a loving mother ought to be treated! from this time forth and forever | more. There is something else and | this humiliates us most of all. You have been thinking all summer what} a lot. of money you have been spend- ing On your Own amusement and we— why, mother, for twenty years, we have been spending the money that you have been paying and we have been selfish as not even to think of it. Now we are go- ing to try to get even with you, and if the dear good Lord will let you stay with us many, many more years than the twenty that you ‘have been slaving for us, we are going to see to it that your ‘humping’ over, that you shall never able to say that you have to wear, and that, if stringency in the money are to be the last one to suffer from| ie God grant, my reader, that your} mother is still in the land of the liv- ing and is still pouring upon you the inexhaustible riches of her unlimited love, and zrant, too, if He has taken | her to Himself, that never in deed| or in thought does the past waft back! to you a memory that or | tends to lessen the undying affection | that outlives all and all| neglect and go adds a bitterness to| the keenest that the chil-| dren of humanity can know. your life for so days are again be nothing there is a market, you lessens selfishness remorse ‘Mica Axle Grease | Reduces friction to a minimum. It |saves wear and tear of wagon and ‘harness. It saves horse energy. It |increases horse power. Put up in |r and 3 lb. tin boxes, 10, 15 and 25 \lb. buckets and kegs, half barrels 'and barrels. Hand Separator Oil is free from gum and is anti-rust and anti-corrosive. Put upin %, 1 and § gallon cans. STANDARD OIL CO. GRAND RAPIDS, MICH. The Maxwell Runabout At $550 is only one of the famous Maxwell line—2 cylinders under hood shaft drive, four full elliptic springs. It will go anywhere and costs but little to own and operate. Drop in and see us when you come to Grand Rapids. ADAMS ® HART 47-49 No. Division St. Richard Malcolm Strong. twice the work of the best team ata fr Write for Catalogue No. 182. W. H. McINTYRE 1730 Grand Ave. Kansas City 256 Broadway New York Motor Wagons Cost no more than a good team and wagon—not as much as many teams. Up-keep is less than the cost of keeping a horse—much less. eats only while working—the horse eats work or no work. 418 Third Ave. So. Minneapolis Will do action of the cost. A McINTYRE CO., Auburn, Ind. Tudhope-MclIntyre Co. Orillia, Canada JOwNEY’s COCOA and CHOCOLATE For Drinking and Baking These superfine goods bring the customer back for more and pay a fair profit to the dealer too The Walter I. Lowney Company BOSTON LE ang eR ‘ MICHIGAN TRADESMAN September 15, 1909 . aad J HAN” L(Y i MV a = TAYE POEDELUC(( (Q(t. A(X ss Ny (ix 4 10 DRY GOODS, FANCY GOODS “> NOTIONS Wwe “epee (1% = LS YL UC1E Ge —_ — _— — —— 2 S = Pi a BY = : — pe | SS: Ses SPECIAL SALES. How They Can Be Conducted Ad- vantageously. Written for the Tradesman. The first esscntial in a special sale is to attract attention to the offerings in merchandise. This may be accomplished by two kinds of advertising: First, mewspa- pers, circulars, signs, follow-up cards and letters; second, window and in- terior displays. Object of Campaign. The object of the special sale is to move a certain line of goods quickly and at a fair profit during a time when the pubtic is backward about buying. This may be done in many differ- ent ways—by bargain prices on new “leaders,” reduction prices on over- stocks, the giving away of souvenirs to get people into the store and mak- ‘ing special inducements on_ staple lines to persuade people to buy cer- tain articles. The first thing to do is to con- sider the season and its advantages and disadvantages for a special sale. Find out what kind and quality of goods are in demand. In_ other words, make a close examination of the demands oi the public. Selecting “Leaders.” When you know the lay of the land in your locality the next thing is to select new, popular-priced sta- ples as “leaders” for your sale. Offer genuine, easily-recognized bargains in chinaware, enamelware, tinware, dry goods, groceries, sonable notions and novelties. Be sure that all items featured in the newspaper and window advertis- ing are quick-selling, profit-getting specialties. The aim in any special sale should be to give big ofters and please every customer ‘with good merchandise. The Advertising. The special sale of a retail store should start with the newspaper or window advertising, since by these means the largest number of people are quickly and effectively reached. The. preparation of copy for the advertisements is the next important step to consider. Advertising copy, no -matter what its extent, must be sea- studied carefully and thoroughly analyzed. The advertisement writer should analyze the various lines of merchan- dise to be.offered. He must deter- mine in his own mind what the mo- tive of the advertisement is, then the value and after that the simplicity of form. . Present Offers Attractively. The next point is to present all of- & ¢ {f, AC SS fers in attractive form—appropriate- ness of cuts, prices and the harmony of type scheme. Use only a few “leaders” in each day’s advertisements so that the newspaper advertisements, the win- dows and the bargain tables will al- wzys look different and inviting. Good illustrations of the articles featured in the advertisements “play an important part in making the ad- vertisements sell goods. The cuts are the visible signs of the goods; that actually exist. In reality the use of cuts furnishes the only possible means of demon- strating to a customer that the arti- cles she sees in an advertisement are to be found on sale at the store. Using Cuts. The advertisement writer should use judgment in selecting and using cuts and should aim to secure illus- trations representing the many styles and varieties of goods in advance of the season. . If a number of illustrations are to be shown in an advertisement they should be so placed as to give the ad- vertisement a smooth, well-balanced appearance. The impression received at the first glance at an advertise- ment depends largely on the arrange- ment of the cuts and the harmony of the type scheme. “Kinds of Copy. There are several kinds of special sale advertising copy. The high class store should lay particular em- phasis on elaborate copy. This kind tells of the character, quality and uses ct the article advertised. The pur- pose is to make the advertisement ap- pear pretentious. The other kind-—that to fol- lowed by the store which carries popular priced goods—adheres' to simplicity. This kind of copy, instead of go- ing into the or:gin, make and varied styles of merchandise, merely states what it is and names the price. The aim of keeping within the in- telligence of the class appealed to should be strictly followed by both classes of stores. Prices should be mentioned in an advertisement only where particular attention is called to a special value at a special price. Prices shouid be omitted when quality and special make are to be advertised. be Writing Copy. All descriptions, explanations and arguments in prices and comparison; must be so easily recognized as truthful statements that there will not be the slightest trace of doubt. The first aim in writing copy should be to make the public feel satisfied with the kind of merchandise offered and the value and price named. A* special or bargain sale is attrac- tive only when presented in a new way and expressed by a combination of new and forcible words. Moving Overstocks. The aim of a special sale should be always to keep the overstocks and slow sellers moving steadily. If you can not sell them they can be given as souvenirs or away. premiums or they can be used in connection with the popular priced, quick-selling “leaders.” Give the public a genuine © sur- prise in bargains by making the price on overstocks ridiculously low. Have the nerve to lose a little money on dead stocks—you will get it back many times over in increased trade. Our Slogan, “Quality Tells” Grand Rapids Broom Company Grand Rapids, Michigan New and Second Hand BAGS For Beans, Potatoes Grain, Flour, Feed and Other Purposes ROY BAKER Wm. Alden Smith Building Grand Rapids, Mich. 16 16 16 13 12 - BAGS We have ready in stock for immediate shipment: oz. Stark oz. Atlantic oz. American oz. Chapman oz. Dover Would be pleased to quote prices on request _ Wholesale Dry Goods P. STEKETEE & SONS Grand Rapids, Mich. New Line of Handkerchie Has Arrived Let us book your order before the choice numbers are sold. We have them to retail at one cent to one dollar each. Exclusively Wholesale GRAND RAPIDS DRY GOODS Co. Grand Rapids, Mich. } “ar -< - i id . r A a. on “yee r “September 15, 1909 \ Offer a few of the overstocks at a time and stimulate desire by limit- ing the number each customer can buy—mark them with price tickets, and in all your advertisements ask the people to read the little tickets. An excellent method of moving overstocks, dead stocks and odds and ends is to give them away free with staple articles which good price. Window Selling. In all special sales the display win- dows should do their share in making more business. are sold at 4 People are attracted to window ex- hibits by new goods alluringly dis- played or old goods shown in a clev- er trim. The “leaders” of each day’s sales plan should be featured in one win- dow, whilé the other window shouid be given up to miscellaneous offers. All window displays should carry the impression of large and complete stocks. This will help to make sales. Windows can be made to sell goods quickly by the proper use of window advertising, cards window card that names a price is and price tickets. A says something and a salesman without a salary or expense account. Words, prices and pictures in win- dew displays are all powerful factors in selling The short, easy words are best; the fewer the better. goods. Price is the keynote of all good window advertising. A good price stands alone in its eloquence as a sort of type demonstration that no amount of argument can get around. Interior Arrangement. To be a good silent salesman the storeroom must be kept clean and attractice. During a special sale, in particular, nothing helps make sales at a good profit hike a good display. A little extra work in re-arranging a store, doing a little painting, changing fixtures and preparing gen- erally for the sale will improve th» atmosphere appearance of a store. For any advertised sale try chang- ing about a few.departments. It will brush them up and give them a newer and brighter appearance. With every change inaugurate a rousing sale in the new departments, thus inspiring and encouraging life into the clerks and interest into your and customers. All this adds expense, but it !s money well invested. The man with the brightest and cleanest store in a town usually does the most busi- ness because he is enterprising in other ways. What a Special Sale Will Do. Tt will increase profits in a number of regular customers, because a spe- cial sale means advertising bargains in new and popular priced goods. It will keep quantities down and variety up, because a special sale means buying new goods very often in small quantities. It will move dead _ stocks profit, because a special sale getting rid of all goods on money is tied up. It will turn an entire stock quick- ly. It will make room for new and fresh stocks. It will enable merchants at a means which MICHIGAN TRADESMAN to have a capital to invest in quick selling goods, because a special sale means resultful advertising which will loose money tied up in overstocks. It will give the store the reputation of being up to date, because a spe- cial sale the money-spending public what they are looking for in bargains in good merchandise. A. well-devised, gives carefully-executea special sale will turn a period gen- erally dull into one of profitable ac- tivity. H. Franklin Thomas. ——_—_2.~<) .@__. Too Many Bosses Spoil the Job. Office workers often find a rocky situation where authority is divided between two or more equally capable business chiefs. It is hard to serve two masters at the same time. There is bound to come an off day when one goes “gee” and the other “haw.” When Hopkins entered the employ of Brown & Brown, being a rare sort of book-keeper with a good square record, he didn’t expect to endure nagging of any sort or airy extra coaching and bossing. The first two weeks, while A. Brown attended the payroll, dictated and signed letters and B. Brown was away from town boosting his trade in the county, of- fice weather was normal and uniform, but the next week, when A. Brown and B. Brown halved their authority in the office, there was a hitch. “Mr. Hopkins,” said A. Brown, ear- ly in the morning before B. Brown appeared, “after you’ve worked up your balance to-day I want you to look up all the invoices on file from these ten original orders from Baker & Co., compare them and make a note of any error. We’ve got to send out a statement to-night before we quit.” The book-keeping was a knotty job that day, the balance turned out to be a little shy, owing to the illegi- bility of certain bills submitted to him rather than any incapacity of his and it was 4 p. m. before Hopkins found things sufficiently straightened out to apply himself to the supplementary task assigned to him.* About this time A. Brown strayed away with a cigar, and B. Brown wa: sitting at the desk wrestling with some private accounts of his own, and presently solicited help from Hopkins to foot up some bills. Hop- kins frankly excused himself, urging that A. Brown’s orders would keep him busy until quitting time. B. Brown immediately took of- fense, asking Hopkins whether he thought A. Brown had any more au- thority than himself. A week later the joint managers tried Hopkins’ mettle again. A. Brown had laid off the stenographer without consulting B. Brown, who happened to be out of town for a day or two, chiefly because orders were slack and Hopkins had time to do the book-keeping plus the stenogra- phy. Hopkins agreed. B. Brown re- turned, suggesting that Hopkins — ac- cept outside book-keeping from a small firm at $7 a week, and thus fully earn the $18 he was getting during the dull season. A. Brown seemed to consider this a personal affront, a slam on his good judgment and showed his disapproval by order-! ing Hopkins about in a disagreeable way. Shortly after this A. Brown asked Hopkins to go across town to collect a bill and be back with the currency 1f possible before noon. A little later B. Brown him strictest orders to search through a bundle of old receipts for one particularly valuable gave one, which was to be ready when Baker put in his appearance at lunch time. Then and there soured the ever-ready Hopkins completely. The worm turned. It was futile ex- postulate or explain--he had done that before. He valued his peace of mind too much to be continually ruf- to fied by two dissenting managers when he might just as well be at peace with one. And the end was that Hopkins left without palaver or ceremony and someone else took his place. €. FE. Richards. —_--. . ___ A Sifting Device. ‘Some drugs run through a sieve licorice powder and condition powders. I find that the following method facilitates the work immensely: I fill the sifter with the powder and then take an or- dinary soda glass, invert it and press the edge down through the powder until it touches the wire meshes. slowly notably compound $1 giving the glass a circular motion, at the same time maintaining the con- tact with the sieve, you can force the fine mesh, M. R. Shotwell. powder through a > DON'T FAIL To send for catalog show= ing our line of PEANUT ROASTERS, CORN POPPERS, &c, LIBERAL TERMS. KINGERY MFG. CO.,106-108 E. Pearl St.,C'xcinnati,O. Grand Rapids Floral Co. Wholesale and’ Retail FLOWERS 149 Monroe Street, Grand Rapids, Mich FLOWERS Dealers in surrounding towns will profit by dealing with Wealthy Avenue Floral Co. 891 Wealthy Ave. Grand Rapids, Mich. Halt Brand Canned Goods Packed by W. R. Roach & Co., Hart, Mich. Michigan People Want Michigan Products ees When You Want to Buy School Furniture School Apparatus Church Furniture Opera Chairs Portable Folding Remember*that we Send for Catalogue and Prices cover- Settees of All Kinds Chairs Chandler Adjustable Desk and Chair are the foremost manufacturers of such equipment, and can offer especially attractive induce- ments in the way of prices as well as choice of styles—from the least expensive to the most elaborate. We have thirty-five years of experience in this business. As a result our product is the best possible. ing any line in Which you Are Interested 215 Wabash Ave. NEW YORK American Seating Company CHICAGO, ILL. BOSTON PHILADELPHIA gasvline lamps for lighting your home you were Pure Pennsylvania Gasoline. No doubt when you installed that lighting system for your store or invested your money in told to get ‘The Best Gasoline.’ We have it CHAMPION 70 TO 72 GRAVITY Also best and cheapest for engines and automobiles. correct the old fogy idea that Gasoline is Gasoline. Grand Rapids Oil Company It will Ask us. Michigen Branch of the Independent Refining Co., Ltd., Oil City, Pa. If you only knew what it means to make a joint that will not open—a door ordrawer that will not bind—and a finish that will not erack or peel, you would begin to realize the importance of buying Good Fixtures. This is aside from the question of design and utility. Our output is more than six times greater than our largest competitor hence we are enabled to make large savings in purchases. We own over forty patents—improve- ments over old methods and our prices are reasonable. Write for catalog. GRAND RAPIDS SHOW CASE CO. Grand Rapids, Mich. 32 Z TRADESMAN September 15, 1909 V5 Py] /] wh) i || Ny \ mee Tt witty Ct) {7/ y “19))) = i: e.-— = Ley am Tia ) l £4 — ‘ —= = Cs $ 3 — 3 ((([U = _gees ee LEE aes add} a savvy VEL SACU CLLTzaaELELE)) 39), sail Sy)! Pad PSS N gf [\ The Fall Shoe Trade and Its Possi- bilities. Written for the Tradesman, Premonitions of approaching fall are already at hand. The alert shoe merchant is glad to greet the incoming season; for a new season means renewed activity in shoe retailing; and that is a thing tc make glad the heart of the ‘shoe merchant no matter whether he holds forth in Toledo or Texarkana. The four separate seasons suggest to the well dressed man or woman of the present four separate and dis- tinct kinds of shoe needs, and peopie of the particular sort (whose means also keep tally with their tastes) are becoming increasingly sensitive about having footwear of a seasonable char- acter, Some people, to be sure, will wear their summer shoes late into fall or early winter, abandoning them for heavier footgear only when they be- gin to feel the slush and ice of win- ter creeping through sodden soles. Just as there are people who persist in wearing a straw hat clean up to frost, so there are people who cling tenaciously to their summer shoes until the snow flakes begin to fly and the chilling rains of late November and early December make their ap- pearance. Such people (and they are, for the most part, of the masculine persuasion) care more for comfort or economy than they do for ap- pearances. But fortunately for the shoe mer- chant these comfort-seeking, eco- nomically-inclined citizens are not in the majority. Most people feel the need of fall shoes and, feeling the need, proceed to gratify it. Just as there is a very perceptible line of demarcation between the two-piece summer suit and the fall suit, so there is a very noticeable line of dis- tinction between summer oxfords and fall shoes. After the middle of September the well dressed man does not care to be without a pair of modish fall shoes. His gunmetal or tan oxfords may be fairly good and, on warmer days, altogether comfort- able; but for evening wear and for other occasions when he particularly cares to be really dressed up he will demand seasonable shoes. School Shoes for Children. Schools have now opened up all over the country. Thus at the very beginning of the fall season the wide-awake shoe re- tailer has an opportunity for stirring up some encouraging activity in his selling. Many of these little folks—perhaps the majority of them—will be in the Sy LEARDO Za niarket for new shoes. Little people like to start to school in a brand new pair of shoes and their fond parents like to ‘see them dapperly clad as to their feet. It may entail a little sacrifice some- where in the household economy to tog Katie and Billie and Fannie and Alice and Jimmie in new shoes and stockings; but if there’s any possi- bility of doing it you can rest as- sured their proud little mother is go- ing to fit °em out from the youngest to the oldest. Your particular stunt just now is tc reach the parents of this hopeful potiae brood—either directly. or ithrough their children—with your proposition as a wide-awake shoe merchant. You will, therefore, boost your school shoes. There are many ways of doing this. First of all you will advertise school shoes in the newspapers. You will call them “School Shoes”’—and tell why they are desirable for that pur- pose: namely, because they are built on right lines, thus fitting little feet— and you can dilate to your heart’s content upon the importance of fit- iting tender growing feet properly. Are not scores of feet ruined forever and a-day by improperly made ju- venile footgear? Who will venture to deny it? Very well, then; your shoes (per hypothe- sis) are of the proper sort; that is, ithey are built to fit. Not only are they built to fit, but as a conscien- |tious, painstaking shoe merchant you are going to make it a care to fit such little feet as come into your store— yes; you are going to fit ’em or ex- pire in the effort. Now just pause and consider the weight of talk built on this line—the lavowed (and conscientiously meant) purpose of actually fitting little feet even if it requires a few minutes longer to consummate a sale. Do you think such talk is Well, don’t. I have little tots of my own. And I tell you right now I am much concerned in having them fitted when I take them into a shoe store for a new pair of shoes. I know what corns, ingrowing nails, enlarged joints and divers and sundry other malformations of the feet mean. Not that I have experienced all of these things in my own pedal extremities; but T have made observations as I have passed along, and I have also listened to the wails of some suffer- ing specimens of humanity which I have met from time to time. And then you can enlarge upon the wearing features of these shoes—pre- suming, of course, that you have bought children’s school shoes that altogether vain?|° i ra cmmecanesaanien, Pa Tota GRAND RAPIDS - SHOE. We Extend a Cordial Welcome to all shoe dealers to make our office their headquarters while attending the West Michigan State Fair and we wish to do all we can to make their visit a pleasure. We want them to visit our factory and see how our shoes are made and we want to know them and want them to know us. Rindge, Kalmbach, Logie & Co., Ltd. Grand Rapids, Mich. VODPOPPVSP POPOV OP SPST SOS SSP SV VSY Fe ath OGGGG GE AGEEEEAACEMAEREREEEE EGANGEEEGEREREEEE 08 Teeceacncecccenencccncencacccnecnenccs Add This to Your Usual Profit, On Rubbers Figure in your mind what it will, be worth to you. to handle a line that has gone steadily ahead until it leads the procession in wear, fit and style, and that is even better this season than ever before. SHOE CO. TRADE MARK There are a lot of points about the Wales Goodyear, the ‘‘Bear Brand,” that pull, specialties that the other fellows don’t make, and honest come-back-for-more-of-the- same-kind service, especially in the boys’ and girls’ overs. Add to the satisfaction of handling the right rubber line the advantage of ordering early. We'll have a salesman call or send you a catalog for a postal. Herold-Bertsch Shoe Co. Grand Rapids, Mich. (SR: eee Erne RTE i’, ene Oe ee ee ee eee eee eee eee fi’, ante a September 15, 1909 MICHIGAN TRADESMAN actually possess such essential fea- tures. You can explain how they are conscientiously made& out of good, solid leather and how they do not go to pieces when subjected to moist- ure as they must inevitably later on. Of course it would be better not to state these good qualities negatively; for it is not considered good adver- tising to tell what a shoe is not, thus suggesting possible criticisms and objections to minds that otherwise might never have thought of them. Just say that they ‘have wet-resisting qualities; that they are warm and comfortable because they keep the feet dry—tunder normal and reasona- ble conditions. Of course little feet have an itching for puddles and snow- drifts and muddy spots; but you need say nothing of this in your advertis- ing. And then in order to win the little folks themselves you will offer some collateral inducement of one kind or another. A souvenir goes a long way with young America. There is no surer way of getting into the good graces of little folks than by offer- ing them something over and above the actual shoe value that you give in exchange for the money. It may be a trifle, some inexpensive toy or other, as a kite, a ball or an aero- plane. One dealer of whom I read somewhere is going to distribute some 3,000 toy aeroplanes to his ju- venile trade. Think what a prodig- ious hold that fellow will get on the school boys and girls of ‘his town! It is safe to predict that he will get his Share Of the early fall trade in “school shoes.” One can not but won- der what the his town will get. Another good scheme, although an old one, is to offer a prize (prefera- bly in monev) to the boy or who submits, say, the five best rea- sens for buying school shoes at your other fellows in girl Store: or for the five best zood qualities which your shoes possess. You might offer three prizes: First prize of $5, second prize of $3 and a third prize of $1 for the best three lists submitted, having it understood that the list of reasons is to be pre- pared by some boy or girl of school age who writes his (or her) reasons on a sheet of paper bearing your let- terhead and secured cause of a purchase or more, either by the. child’s relatives When it comes to souvenirs there is, of course, a wide range to select from: Pencils, pencil boxes, school bags, tablets or other school acces- at your store be- amounting to $1 the child or by or friends. sories are always in order. But, whatever it is, will be accomplished if ly alluring to get the talking about you and your wares. Some Other Fall Schemes. Another good plan is to have a reg- ular, bona fide “fall opening.” Why should the millinery shops and the department stores have a monopoly on “fall openings?” Obviously there is no.valid reason. The shoe mer- chant has just us good a right to have an “opening” as anybody else. As a matter of fact the exigencies of modern shoe merchandising seem to demand something of this nature. your purpose it is sufficient- little folks to And the wonder is it has not become asl but universal long before this. A new season is upon us and new and seasonable wares in footgear are duly arriving from the factories. Let the people see them. Make a noise about them. Call the natives out to inspect them. The ladies look forward to the “fall opening” of their milliner with the keenest interest. In due time a formal announcement is made of it, and then how the ladies throng the I store to inspect the new creations in headgear! It is am event in the com- munity. : And the same is coming to be more and more the case with the big ag- gressive department stores. They, too, announce their annual “fall open- ings.’ And as a result the trade fore- gathers to what’s doing. New styles and modes are examined, new yants created and built up. See new business is If these things work so charmingly in other lines, why will they not work in the shoe dealer’s proposition also? The answer is, They will work pro- vided thorough preparation is made. In the first pace the “opening” must be adequately announced. This can be done through the newspaper, although one would. scarcely stop with that. Get out a formal notice something like this: Flemming H. Jones The Shoe Man Announces His First Fall Opening To Be Held at His Place of Business, to W. Vine St Wednesday Afternoon and Evening September seventeenth Between Hours of 2 and 10:30 P. M. Music Cut Flowers A Cordial Welcome Mail this notice to your customers several days before the date of the “opening.” Also mail a copy to everybody whom you, have reason to regard as a possible customer. Then get busy to-make the proposed open ing a big success from the word go. Get the salespeople keyed up to the point of expectancy. Make them fee! that if is a bie thing and realiv worth while. Then have the store spic and span. Put on your best bib- and-tucker and have everybody in the store primped and primed to a fare- you-well. Have the newest and most fetching styles in seasonable footgear Have a window trim seasonable and stunning in evidence. that looks and attractive enough to stop a man in pursuit of a suburban car. En- gage the services of a small orches- tra—-or at least of a couple of mutsi- cians. Let the place be fragrant with the perfume of cut flowers. Have potted plants and plenty of color, par- ticularly green and red and _ white. Create the impression that some- thing is to go forward which is de- cidedly out of the ordinary. Make it a memorable date on the calendar. Extend the “glad hand” bountifully. Make yourself as nearly omnipresent as you can in your store and every- where you go disseminate the ozone of good fellowship and optimism. Will such an event pay? Well, you just try it on. If it wotks in other lines there is no valid reason why it will not work in yours. Your proposition is second in im- portance to none other. It is up to you to give it a place of priority. With all of the collateral induce- ments to footwear purchases sug- gested by a new. and bountiful sea- son; with all of the splendid new shoes with which you have provided yourself; with the prosperity round about you of which the papers are full—-with all cf these advantages at your command if you do not get the business, brother dealer, the fault is not in your stars but in your natural disinclination to get a hunch on you that the times are dull and the out- leok gloomy. Cid McKay. CO ee Put Your Heart in Your Work. The man who succeeds in any line of endeavor is he who has work- ed whole-heartedly, whole-souledly, whole-selfedly for success. For this thing called success is simply the realization of ideals we have formed and striven to material- ize. Don’t have a “grouch” against the firm that supplies your bread and butter. Better work for ten dollars a week and work than be employed at twenty-five dollars a week and shirk. Coming down to the office in the morning with a desire to make the day pass as quickly as possible, and with as little real work performed as is absolutely necessary, is a dead sure way to oblivion. There’s no exhilaration that can equal the feeling a man sensates aft- er a particularly hard job has been of the way by got out and the way, got out of being done right. The difference between enthusiasm and half-heartedness is the difference between a big, fat envelope on pay- day and a salary that gets smaller in the eyes of the man who is always looking for but never working for a raise. Enthusiasm! That is the thing that builds bridges and tunnels through mountains. One enthusiastic em- ploye in an organization is worth an army of wishers for 6 o’clock and Saturday afternoon. And there can be no- enthusiasm unless you are heart, head and hand in league with your work. The man who views his daily work as part of his daily self is the man who accomplishes things. The man who performs his duties in a spirit of let’s-get-rid-of-these-pesky-matters is the mak- ing progress. man you never hear of as Put your heart into your work. Jerome Flieshman. The Best Work Shoes Bear the MAYER Trade Mark Are universal favorites. appearance, but Greyhound Tennis Shoes They are not only stylish in | have the fit and wearing qualities | necessary for the best service. GREYHOUND OXFORD | In White, Brown or Black : shoe. We also have Greyhound Tennis Shoes in Blucher Oxford and Balmoral Shape in white, brown or black. These shoes have been on the market for several years and the demand for them is so great that a separate factory has had to be constructed for their manufacture. No shoe stock is complete without a full line of this It is the best seller on the market and is a BUSINESS BRINGER and TRADE PULLER. Grand Rapids Shoe and Rubber Co., Inc. Grand Rapids, Mich. State Agents for HOOD RUBBER COMPANY, Boston MICHIGAN TRADESMAN September 15, 1909 FOUR-DOLLAR-A-WEEK GIRL. She Has Wretched Time of It in Big City. Written for the Tradesman. One of the sheltered-home-life girls of a big city was talking to me about the frightfully hard times to get along that fall to the lot of thousands of girls in a very large place. “You of a smaller city can form no sort of an idea how these $4-a- week girls get along,” said she of the home love and home protection. “Really, ’tis a wonder how they keep body and soul together. “In the first place they must eat and have a place in which to sleep. That means about $2 a week—possi- bly a shade less—for the roof over their heads, leaving $2 for the food to go into their stomachs and all other expenses. And that initial $2 per buys stoppage in but a mean apology of a room at that—generally a back one on the third floor over- looking an alley or else the measliest, snippiest kind of a ‘hall bedroom,’ the merest little box of a room. Here the $4-a-week girl has no wide bed to stretch out in, but must put up with a regular folding bed or a folding bed that has the looks of a couch by day, so that if she has a gentleman caller she can preserve the appear- ance of respectability. “As to ‘grub’—as the ‘hall bed- room’ girl usually calls her physical sustenance—she has to pick it up at any old place where it’s’ cheap, cheaper, cheapest. She orders bread and potatoes generally—because they are the ‘most fillin’’—and as a rule ‘tops off’ with some wishy-washy sweet stuff that were better divorc- ed from her anatomy. In _ between the staff of life and the murphies and the ‘gollywash’—to apply an ignoble term to ignoble food—the $4-a-week girl may have a bit of nondescript meat or unwholesome muxy mess of macaroni and cheese or beans_ or she gets some sort of stew. Small wonder she becomes the subject of indigestion and other ills that tend tu make her give way to fits of irasci- bility or render her hypochondriacal in disposition. “So much for the board and lodg- ing of this underpaid employe. “Of course, I’m not saying that the girl is worth any more than her $4 to the man or firm she works for— probably she is not. There are oceans of girls to be found willing tc work for that _picayune amount— or for even less, for the matter o° that—but they are girls of small brain caliber or they would be able to command a better salary. “The most that she can hope to 8qtieeze out of her weekly stipend is 2 or at the most $2.50 aside from room rent. How far will that go to- ward clothes, car fare, laundrying, in- evitable dentistry and possible doc- toring, absolutely cutting out every- thing in the line of amusement? “As to clothes the very cheapest must be purchased, which, as every one knows, are the dearest in the end. You might say: “ —- —— A Story With a Morai. A coal cart stopped before an office building in Washington and the driv- er dismounted, removed the cover from a manhole, ran out his chute and proceeded to empty the load. An old negro strolled over and _ stood watching him. Suddenly the black man glanced down and immediately burst into a fit of uncontrollable laughter, which continued for severai minutes. The cart driver looked at him in amusement. ‘Say, uncle,” he asked, “do you always laugh when you see coal going into a cellar?” The negro sputtered around for a few moments and then, holding his hands to his aching sides, managed to say, “No, sah, but | jest busts when I see it goin’ down 2 sewer.” The advertiser who displays lack ot judgment in selecting the news- papers which carry his copy _ often confuses the sewer and the cellar. ——— OOS Quite frequently a financier finds himself in the subcellar after trying to get in on the ground floor. School Shoes You need them We can supply them Playmate Shoes for Misses and Children You are building your Rouge Rex Shoes For Boys Neither of these lines is excelled in its class. and girls of today. Buy Playmate and Rouge Rex shoes and you will satisfy them. future trade with the boys | HIRTH-KRAUSE CO. Shoe Jobbers and Manufacturers Grand Rapids, Mich. ape av 39 Is Y; JQ ¢» s f “ f 5 x ay - Mn Pg av fa ~ September 15, 1909 FILLING VACANCIES. Most Difficult Task Which Confronts the Manager. “Is long continued vacancy in an important office a good business poli- cy, applied to a modern business in- stitution?’ I asked of John G. Shedd, head of one of the greatest mercan- tile houses in the world. “Not if it can be avoided,” said Mr. Shedd, promptly. “In all business mat- ters, virtually, 1 am an advocate of immediate action. But, after all, the business and the circumstances and the individuals concerned must be considered. In a general way, how- ever, a long continued vacancy in a desirable position in any establish- ment must be considered embarrass- ing to those responsible for the ap- pointmtent of a successor. “Its seriousness, however, depends largely on the organization of the business. Ordinarily’ a man who might have expectations of filling such a desirable position would have been in the service of his employers a considerable length of time. He would have had time enough to _ prove whether promotions had been made strictly along the line of meritorious service; that ‘pull’ in the organization was at a discount. “Under such a situation as this, if three or five men during an enforced vacancy had been stimulated to the point of expectancy and in the end’ only one of them chosen for the place, the disappointed men could say to themselves, ‘Well, I guess the boss was right; at least we'll have a chance to see.’ “In such a case as this, if the head of the establishment has the confi- dence of his employes as he should have, this waiting time may be sim- plified by the organizer. He is on terms with his heads of departments which allow of his speaking to them honestly and openly. He has oppor- tunity to know those men who have most right to anticipate promotion. He may go to any one or all of them with: “*As you know, Mr. A., this posi- tion is vacant. You may have been thinking of it es an opportunity. But if you have I would advise you thai you’ve been making good here. Frank- ly, there are some things about the other place that are trying and hard to fill. Take my advice and stick right where you are; I don’t think you will regret it.’ “Almost without exception the head of the institution will be able to sat- isfy his employe. Why shouldn’t he? If he has taken a broad view of his business the has had to learn that the first thing to consider in an organiz- ed business is the man; after him comes the business. Without the man reasonably satisfied, there will be no business done. “Suppose the house has the embar- rassing vacancy. All men make mis- tukes and to mistake a man is one of the easiest mistakes possible. Sup- pose that in order to cut the vacancy short a snap judgment is taken and B., who has been doing exceedingly well where the is, is announced as stec- cessor to A.’s vacant place. MICHIGAN TRADESMAN “When once B. has been appointed officially efforts will be made to help him in making good in case he needs help. His appointment to the place has been announced officially and openly. His fellow. employes are watching his progress. But suppose B. fails. He is not big enough for the position. What have you done in the snap judgment appointment? “First, you have spoiled a man, for ir most cases the ambitious stuccess- or, failing to make good, will leave you because of the sense of humilia- tion. In having made the appoint. ment that failed your own judgment is subject to questioning. “I guess he made a mistake,” naturally is whisper- ed around. And, finally, in proving your appointee incapable, you have been hurting your own business. head of the department the initiative that was demanded of him was killing him. It was something foreign to his nature as well as foreign to his past experience. And he was pleased be- yond measure when I questioned him concerning the man whom I had fix- ed upon as the official appointee to the place. “There, you see, was a necessity for leaving a vacancy open. By doing so a man who had a right to expect the appointment was convinced of his weakness and in the quietest possible way, while the interim ‘had been suf- ficient to provide the right man for the place. “Organization isn’t an empty word meaning the organizer, with full pow- er, sitting at the head of the organi- zation. It means the selection and If you wish for lubrication 1 could mention other lubricants 3ut you'll find it in the hardware They promise to maintain prices THE HARDWARE LINE. (Air, John Brown.) There’s a certain class of business men, well known the world around, They are found in all our cities, also all our smaller towns. If you wish for articles useful or ornamental, set it down, You'll find them in the hardware line. Chorus. Go and buy it at the hardware, They always keep it at the hardware, Never hesitate but go there, You'll find it in the hardware line. If you wish to build a palace or to start a brand new town, All things needful for the project at the hardware will be found; But if you want close prices you had better pay cash down For they like that in the hardware line. all you need. will there be found, Oiis of every name and nature in the hardware store abound. They're a handsome lot of gentlemen as they in convention meet, They never overcharge, for conscience would not let them sleep, They have a conscience in the hardware line. if to secrecy not bound, line. and their promises they keep, Si Hi. East. “T recall a case in particular where I saved a good man to his old posi- tion and got the right man in the place without a trace of dissatisfac- tion. The head of a department died. His assistant had every reason to ex- pect promotion to the vacancy. I went to the assistant and talked to him fully and frankly. I told him of the heavy responsibilities of the position, cf the hundreds of thousands of dol- lars represented annually in the busi- ness of the department, of the initia- tive that must be taken instantly and of the detail that also was involved. “‘T won’t appoint you to the place,’ I said; ‘just take wp the work and try it, with the understanding that tentatively you are taking the place of the head of the department, while the appointment is left over for a time.’ “He was a sensible man and he took my advice. I looked in on him one day and found him careworn, nervous and unhappy. As assistant to the manager he had been a man with- out criticism in any way. But as the placing of good men in the _ right places, from which places the work of an institution is so guided and governed that ioyalty is preserved all down the line of workers, even to the office boy and small messenger. “It isn’t enough that an organizer see to it that he gets only good men around him. He must place’ these good men where they best fit into the work of the concern. It isn’t desir- able to have men in pastures where the grass doesn’t suit their tastes. The simplest farmer, having a steer that persists in jumping into another pasture than his own, sends that steer as quickly as possible to the butcher. “The principle is eminently applic- able to men. If they are not con- tent with their pasture they are troublesome to themselves and to the organization. To place every man where he may work to ‘his satisfaction is the secret of true organization. “At a first glance it might appear an ideal condition that with the first announcement of a vacancy the name of the man to succeed thim should follow, settling all hopeless aspira- tions that otherwise might be raised. But it is not practical by any means. When it comes to choosing big, broad men for big, broad positions, there are not many to choose from. To- day you will find specialized men who have a specialized idea that is ad- mirable in its specialized place. But in the broader, wider interpretation of a business these men may be im- possible. “The man charged with appointing the right man to the right place is only human and _ fallible. Posting the notice of a vacancy which may have occurred only a few hours be- fore naturally leaves a man who would have vacancy and appointment appear simultaneously little time for considering men. And when the offi- cial announcements are made the man appointed to the place attracts all eyes to his work. If he fails to make good the man and the business have been injured. “A long vacant place in business is not desirable. If two or three men are led to consider their chances for the place exceptionally good, their ef- fectiveness may be impaired for a time, no matter how loyal and effi- cient they may be. But the man mak- ing the appointment can afford to take the time that he finds necessary in his best judgment.” “That candidate who will nurse when the best choice’ has been made for a position probably is not worthy of the position he already fills,’ was the comment of Cashier Rertram M. Chattell of the Illinois Trust and Savings Bank. “He can have cause for soreness only where political pull and personal favoritism have prompted the ap- pointment. But in any business where the ambitious man is trying for success the presence of politics and pull is sufficient cause for him to get out as quickly as possible. The combination means failure for the in- stitution. “However the merit system may have been overridden in politics it is the keynote of successful business. In the banking house where an appoint- ment is made by the directors on the basis of merit only, no candidate for vacancy can be worthy of the place if he nurses soreness. “But this anticipates a real merit system. The ‘merit system’ of poli- tics would wreck the largest bank in the world within six months.” Hollis W. Field. ——_—_.. 2 Her Leap Year Proposal. “Vou've ‘been courting me now for a number of years, George,” remark- ed a girl to a young man, “and I want to make a little leap year proposal.” “T_T am not in a position to m- marry just yet,” stammered_ the yeuth; “but—” “Who said anything about mar- riage?” interrupted the girl. “I was going to propose that you stop com- ing here and give somebody else a chance.” soreness a nr You may know that a man means his prayer for the kingdom of Heav- en when he tells the truth in a horse trade. 86 - MICHIGAN TRADESMAN. September 15, 1909 FREIGHT DISCRIMINATION. Handicap Under Which Michigan Now Suffers. At a joint conference of the railway officials and the Michigan Shippers’ Association, held in this city last Fri- day, President Irwin presented the shippers’ side of the question in the following lucid manner: This organization, the Michigan Shippers’ Association, including in its membership the boards of trade and the business men’s associations of the principal cities and towns of the western part of the Lower Peninsula of Michigan, was perfected and made permanent for a specific purpose and with a definite object in view, which we will briefly define preliminary to the real business of this conference: In the development of the natural resources and the commerce of the State of Michigan there is no more important factor than freight trans- portation facilities and cost. The question of freight rates intrudes it- self upon the daily routine of manu- facture, purchase and sale and enters into every transaction. As the mer- chant or the manufacturer of this State notes the increased production and consumption of the commodities that have their origin or their des- tination within the State and com- pares the progress in the direction of generally improved business con- ditions with the progress of other states he has, and especially during very recent years, recognized the fact that the conditions surrounding freight transportation have remained practically unchanged and _ stationary amidst the rapid and general increase and development of the traffic of the State. Why this should be the fact is a question that continually presents it- self to the student of transportation and to the business man, individually and through his organizations. Realizing that individual effort and attention could not do justice to a proposition of such magnitude as the freight rate question presents the various boards of trade and the busi- ness men’s associations of the west- ern part of the Lower Peninsula of Michigan have effected this perma- nent organization that their energies ~might be concentrated upon a careful and complete investigation of the freight rate conditions and the ob- taining of such readjustments as the conditions might warrant and de- mand. This, gentlemen, is the object of the Michigan Shippers’ Association, and the purpose of this conference is to briefly lay before you some results of our investigation, to informally discuss with you the conditions in general and to convey to you an as- surance of our desire and readiness to co-operate with you to the utmost in what we hope will be a mutual and sincere effort in the direction of such readjustments and improve- ments as may be demonstrated neces- sary and reasonable and as promisinz a more favorable transportation con- dition for us and an increased traffic for the companies you represent. We have become familiar with the origin and operation of the system of ratemaking that provides the basis for all freight rates to, from and within the Lower Peninsula of Mich- igan, first established in 1877, and while noting certain changes and re- adjustments which have been made since that time, it is not wholly ap- parent that such readjustments have kept pace with the increased popula- tion, consumption and_ production, the changes in the description of the traffic handled, the changes in the rontes traveled or the general devel- opment of the resources and com- merce of the territory we represent. It is not our intention to burden this conference with any detailed statement of grievances, voluminous statistics or ponderous evidence in support of the object of this Associa- tion. It is rather our desire to state plainly and briefly the principal facts pertinent thereto, submit a few illus- trative comparisons and invite the representatives of the carriers pres- ent to offer criticisms or suggestions and to define their position clearly and concisely that we may immedi- ately proceed to a proper adjustment of all differences without prejudice or misunderstanding. Your investigation of the rates in effect and comparison of the dis- tances between markets will imme- diately demonstrate to you, as ours has demonstrated to us, that we are unduly discriminated against in the present rate adjustments. If dis- tance may be accepted as an impor- tant factor in ratemaking Grand Rapids, 820 miles from New York, should be a 90 per cent. point in- stead of 96; Jackson, 769 miles from New York, should be an 87 per cent. point instead of 92, and Lansing, 763 miles from New York, should be an 87 per cent. point instead of 98. Sim- ilar readjustments throughout the en- tire Lower Peninsula would result from the acceptance of distance as a basis for ratemaking. That distance is not the only fac- tor is best illustrated by a compari- son of rates between points within Central Freight Association territory and points without. The present rate on potatoes from Traverse City to Cincinnati, a dis- tance of approximately 450 miles, is 22 cents; the rate on potatoes from Stevens Point, Wisconsin, to Cin- cinnati, a distance of approximately 550 miles, is 20 cents, and from Wal- worth, N. Y., a distance of approxi- mately 533 miles, the rate to Cincin- nati is 18 cents. The present rate on potatoes from Traverse City to Pittsburg, a distance of approximately 575 miles, is 22 cents; the rate from St. Paul to Pitts- burg, approximately 900 miles, is 25 cents. From the 110, 112 and 11s per cent. points in Michigan the rates to New York on potatoes are 33, 33% and 34% cents per 100 pounds; from St. Paul, Minn., and La Crosse, Wis., the rate to New York is but 37 cents. Between points on the west shore of Lake Michigan and New York, Gistances ranging between 900 ‘and 1,000 miles, the class rates are: 75, 65, 50, 35, 30 and 25 cents per Ioo pounds. Between Cadillac, Mich. and New York, a distance of approximately 930 miles, and through which point trafic from the west shore of Lake Michigan, taking the tates just quot- ed, would pass, the class rates are: 83, 72, 55, 30, 33 and 26 cents per 100 pounds. Between Grand Rapids and New York, a distance of approximately 830 miles, the class rates are: 72, 62%, 48, 32%, 29 and 24 cents. Grand Rapids is too miles less dis- tant from New York than Chicago and the net differences in the class rates are: 3, 24%, 2, 1%4 cents and I cent per 100 pounds, Cincinnati, Ohio, is 124 miles less distant from New York than is Chi- cago and thé net differences in the class rates are: 10, 814, 614, 414, 4 and 3% cents per 100 poutds. The Cincinnati-Hamilton zone, dis- tance from New York 783 miles, is accorded a percentage of 87; in Mich- igan, Lansing and Jackson, 763 and 769 miles from New York, endure percentages of 95 and 92. The Cin- cinnati-Hamilton zone is approxi- mately 175 miles south of the direct route between Chicago and New York and Lansing and Jackson are less than 100 miles north and are furthermore directly within the great channel! of East and West through traffic. If the direct line between Chicago and New York is to be accepted a: the basing line, it immediately be- comes evident that territory lying equally as far south of the basing line as many important points in Michi- gan are north of the basing lite, and at equal ot greater distances from New York, is now aécorded a lower percentage of the Chicago-New York rates than are the Michigan points and that whatever variation there may be in the density of the traffic is not proportionally as great as is the variation in the rate adjustments. By this same process of reasoning we arrive at the consideration of the practicability of the established, Trans-Michigan, routes between the East and the Great Northwest, enter- ing Michigan via the Toledo, Detroit or Port Huron gateways, traversing the Lowet Peninsula of Michigan, crossing Lake Michigan via the car ferries and thence across Wisconsin, as compared with the established H. J. Hartman Foundry Co. Manufacturers of Light Gray Iron and General Machinery Castings, Cistern Tops, Sidewalk Manhole Covers, Grate Bars, Hitching Posts, Street and Sewer Castings, Etc. 270 S. Front St., Grand Rapids, Mich. Citizens’ Phone 8329. General Investment Co. Stocks, Bonds, Real Estate and Loans Citz. 5275. 225-6 Houseman Bldg. GRAND RAPIDS . Brilliant Gas Lamp Co. Manufacturers of the famous Brilliant Gas Lamps and Climax and other Gasoline Lighting Systems. Write for estimates or catalog M-T. 42 State St. a) end se -¢ ae 4 rw] awa? Chicago, 1il. Established in 1873 Best Equipped Firm in the State Steam and Water Heating Iron Pipe Fittings and Brass Goods Electrical and Gas Fixtures Galvanized Iron Work -The Weatherly Co. 18 Pearl St. Grand Rapids, Mich. | \\ \\\ ay Wi Y 8s &8. Ss DPIC ee SS ee —==SUN-BEAM2= —————— =—S= TRADE -MARK., “Sun-Beam” Brand When you buy Horse Collars See that they Have the ‘‘Sun-Beam’’ label ‘‘They are made to wear’’ M’'F’D ONLY BY Brown & Sehler Co. Grand Rapids, Mich. WHOLESALE ONLY WOW SX Yj; FOSTER, STEVENS & WK ~~ fy éé & j + . ae (’ “+ ~ ev ’ hs aX. a “September 15, 1909 MICHIGAN TRADESMAN 37 channels of through transportation that traverse the territory south of the direct line between Chicago and New York and which are asserted to provide a density of traffic that is favorable to lower rate adjustments and accounts for the disparity in the rates to and from their surrounding zones as compared with the rates to and from the Michigan zones at an equal or less distance north of the basing line and from New York. The congestion of traffic via Chi- cago has, during recent years, re- sulted in a diversion of such as might travel via other routes and_ gate- ways. Density of traffic, while a rec- ognized factor in ratemaking, is not entirely advantageous beyond a_ de- gree that overtaxes the facilities pro- vided for the handling of the traffic. Therefore does not East and West bound through traffic move via Michi- gan to an extent that places Grand Rapids and other and towns represented by this Association in as close proximity to a great channel of through traffic as are the cities and towns south of us? The volume of through traffic that so moves at the present time will bear comparison with that moving via the direct route between Chicago and New York thir- ty years ago when the present rate adjustments were established. cities Similar comparisons may be car- ried on indefinitely, but would only serve to consume time and cloud the issue. We now wish to call attention to the fact that Michigan territory has no compensating advantages in other directions. The existing ar- rangement of rates, classes and com- modities from all competing territo- ries to all common markets affords us no advantage whatever and in many instances actually places us at a dis- advantage. The geographical location of Mich- igan must be fully considered. It is in the East, South and West that our supplies must be purchased and our products marketed. There is no im- portant product of Michigan indus- tries or soil that is not duplicated in the territory east, south and west and we must, therefore, under the pres- ent rate adjustments, compete in the common markets with other centers of production, purchase and sale _ lo- cated at equal and greater distances from those markets but enjoying a more favorable adjustment of freight rates. What this represents yearly to the business interests of this State and to the railroads serving this territory, whose interests are mutual, may not be readily or accu- rately estimated at this time, but that it represents an enoromus sum must be conceded. At this time we wish to again refer to the application of the Ioo0 per cent. basis, or the flat Chicago-New York rate, along the west shore of Lake Michigan as far north as Menominee, Michigan, via the car ferries and across the Lower Peninsula of Michi- gan and via the Port Huron, De- troit and Toledo gateways. Such traffic passes directly through zones in Michigan that take a higher per- centage of the basing rates than do the points of origin and destination. This would appear to be a violation ef the long-and-short-haul clause, section 4, of the act to regulate com- merce. That is not, however, the en- tire significance of the described movement of Trans-Michigan traffic. The description of trafic that moves to and from Eastern and Northern Wisconsin points, across Lake Michigan or via the Chicago gateway, and particularly that which originates in that territory, is practi- cally identical with that originating at or destined to points in Lower Michigan, and in the common mar- kets we are in direct competition with the same at a disadvantage as regards freight rates. In the complaint of the Green Bay Business Men's Association vs. B. & ©. RR. R. et al, inter-state Com- merce Commission No. 1,695, it was developed that towns along the west shore of Lake Michigan received the benefit of the too per cent. basis be- cause the lines reaching the eastern shore of Lake Michigan and operat- ing car ferries across Lake Michigan had seen fit to extend that basis to them. It was also shown that Me- nominee, Sheboygan and Manitowoe do not receive that rate because they are deep-water ports on Lake Michi- gan but rather because they are so situated that they have the benefit of the car ferries. In this case the Commission finds that the extension of the too per cent. basis to towns along the west shore of Lake Michigan is a forced one, but holds that the long maintenance of a given rate is an admission of the rea- sonableness of that rate. If the rates from our competing territory in Wis- consin are reasonable no greater nor more conclusive evidence of the un- reasonableness of our rates is neces- sary. Traffic between Lower Michigan peints and Pacific. Coast territory does not receive the benefit of the Differential Lake & Rail rates, al- though the same are applicable to shipments originating at points in other territory farther inland, such as Columbus, Ohio, Zanesville, Ohio, and Wheeling and other West Vir- ginia points. A recent issue of the Trans-Continental tariffs provided such application to traffic originating at Grand Rapids, but a later and sup- plementary eliminated same. The differentials range from 4% to 23 cents per Ioo pounds and are appli- cable to practically every description of traffic that originates in this ter- ritory. issue Industries of every description’seek location where transportation facili- ties are of the best and transporta- tion costs the lowest and investment seeking capital is lost to the locality that suffers and endures undue dis- crimination by the carriers. It is within the very recent history of Grand Rapids and within the knowl- edge of all present that one very im- portant industry, the American Seat- ing Company, decided against the re- moval of one of its largest plants, now located at Racine; Wisconsin, to this city because of the fact that the advantages of its present location, from a transportation standpoint, dis- counted any advantages to be derived from the more favorable labor condi- tions existing in Grand Rapids com- bined with the very slight advan- tages that would be gained, under the present rate adjustments, in reaching the Eastern markets. Another plant new located at Buffalo, N. Y., would be removed to Grand Rapids were it not the fact that shipments from that plant are principally made to the Pa- cific Coast territory, and under the present rate adjustments may made from Buffalo at a lesser than from Grand Rapids. rate Traffic between our competing ter- ritory West and Northwest and points in Southern, Southeastern and Southwestern territories moves on the basis of rates equally or more favorable than we enjoy, and in every direction are we handicapped because of our traffic being subject to an ad- justment of rates that was establish- ed prior to and in no anticipation of the immense and rapid development of our resources and commerce. In dismissing the recent complaint of the Saginaw Board of Trade with- out prejudice the Inter-state Com- merce Commission referred to the general effect upon all the Peninsula rates that would result from the re- adjustment asked for in behalf of Saginaw and Flint alone, and it was in anticipation of such an expression by the Commission and in recognition of the principle involved that this As- sociation was formed to comprise the entire territory of the western portion of the Lower Peninsula. In the description of traffic that has its origin or its destination within the I.ower Peninsula of Michigan may be found a greater percentage of high class commodities, yielding a higher average revenue per ton mile than from any corresponding territory. The percentage of low grade com- modities is so small as to be almost negligible. The possibilities of in- creased consumption and production of equally high grade traffic under more just and equitable transporta- tion conditions are second to those of no other locality. The fact that Michigan industries have so rapidly progressed to their present stage of development and prosperity under present and _ past transportation conditions may only be considered as indicative of what may be accomplished under the more favorable transportation conditions to which we are entitled. No well in- formed student of transportation or manufacture will entertain or ad- vance a suggestion that a continuance of present adjustments will be com- mensurate with our welfare and ne- cessities. The carriers have shared in such prosperity as we have enjoyed and will participate in the benefits to be derived from a readjustment that will place us upon a more equitable basis with our competitors. Develop- ment of natural resources, increased population, growth of manufacturing or producing facilities and increased traffic on railroads all create changed conditions that warrant changes in rates and rate adjustments in order to afford just and reasonable oppor- tunities for the interchange of traffic be Something New In Mantels Fireplace Goods and Tiling We manufacture and carry in stock at our factory salesroom 180 different designs from which to select. Outfits complete, $20 and up. Bathroom and vestibule tile floors a specialty. Grand Rapids Clock & Mantel Co. Bell Phono No. 3123 Grand Rapids, Mich. STEIMER & MOORE WHIP CO. WESTFIELD, MASS. Manufacture all their Whips and sell to dealers only. ‘‘Buster’’ Pat. 6 ft. and 6% ft. only. Et is a stock buster. Nothing equals it for hard use. Write for prices to the firm or GRAHAM ROYS, Agt., Grand Rapids, Mich. 139-141 Monroe St od GRAND RAPIDS, MICH. For Dealers in HIDES AND PELTS Look to Crohon & Roden Co., Ltd. Tanners 37 S. Market St. Grand Rapids, Mich. Ship us your Hides to be made into Robes Prices Satisfactory Grand Rapids Supply Co. Jobbers Mill, Steam, Well and Plumbing Supplies 48-50-52-54-56-58-60-62 Ellsworth Ave. , aa aati Be = Fil, We Make the Tools For Making all Metal Parts to Furniture Punches, Dies, Models Samples, Etc. West Michigan Machine & Tool Co., Ltd. Grand Rapids, Mich. Foot of Lyon St. ‘Tradesman Company Engravers ard Printers Grand Rapids, Mich. Near orenaeantirotanr pre ee 38 between points of production and points of large consumption. The present adjustments may have been reasonable and just when established, but are no more so at the present time than any adjustments establish- ed to-day may be expected to prove commensurate with the necessities of Michigan traffic thirty years hence. One commodity, lumber, has al- ways been accorded rates more fav- orable than would be the application of the established class rates. We learn that it has very recently been Gecided to grant a similar and spe- cial basis to the sugar industry of the State. It is within your power, gen- tlemen, to grant to all Michigan traf- fic the relief to which the same is en- titled by reason of the undue dis- crimination that exists. It but re- mains to determine in what manner we may best co-operate or otherwise proceed to effect the readjustment that further investigation, considera- tion and conference may demonstrate as reasonable and necessary. In the few comparisons and statements we have submitted we have not cited ex- treme cases. In seeking readjustment we aim and desire to be as reasonable and just as we ask you to be in your rates, rules and practices, and in con- clusion we ask that, as far as you may consistently do so, you immedi- ately define your position and your proposed action in this matter. We believe that co-operation will solve all problems of transportation that confront the carriers and their pa- trons; friction represents direct loss of energy. Let us, therefore, imme- diately and in a spirit of co-operation proceed to the betterment of a situa- tion that demands an entire readjust- ment. % a el The Mistakes Which Too Many Mer- chants Make. Written for the Tradesman. “I am glad to see you, Ike. That avto race nearly did for you, I reck- on, but you are looking all right again,” said the old schoolmaster, as he shook the hand of his old friend Wandridge, as the latter stepped from a rig at Tuft’s Corners. “On the road once more, eh?” “All to the good again,” assented the drummer, with a smile and hear- ty grasp of his old friend’s hand. The two were about to enter the corner store when old Tom _ plucked the drummier’s sleeve and.asked for a minute of his time. “T have to make Bug Hollow be- fore noon,” said the drummer, “but you are always welcome to all the time there is, Tom.” “Thanks, old fellow. Burridge is out to the barn looking after the new horse. He’s dead gone on_ horse flesh, don’t you think? Now, that’s another thing I’d like to talk about— merchants having hobbies that take them away from business. Horse rac- ing is all very well for a certain class, of course.” “But for merchants you think it’s no good, eh?” and Ike Wandridge smiled. “Not if the merchant has his wad yet to make.” “Well, that is as one looks at it. A bit of recreation now and ther MICHIGAN TRADESMAN brightens up the life of the business man and fits him for the more strenu- ous labor of his workaday life.” “True; but if this play takes him from work with increasing frequency, grows upon him, if you please, as the gambling habit grows upon men, what then?” “All wrong, of course. Burridge has the horse fever, eh?” “Yes, and bad, too. But that was- n’t what I set out to talk about,” and ‘Mr. Tanner produced cigars while the twain sat themselves down on the stone step to await the appearance of the cross-roads merchant. “Give us your spiel, Tom.” “The country merchant isn’t alive to his business; he loses money every day because he fails to keep an as- sortment; a little of everything what he should aim at, don’t think so?” “T am agreeing, Thomas.” “Good. Kindly put a flea in the ear of Burridge, will you? He thinks he is an up to date merchant, but to my mind he is a good ways beyond the lighthouse. My good wife wanted a pair of toe slippers once upon a time and she tackled Burridge.” is you "She got them all right, of course.” “Of course she didn’t. Burridge hadn’t a thing in slippers in stock.” “Well?” “was over to obliged to drive way Bingley thinking we should be able to get them there.” “And you succeeded no. doubt. Eingley is a progressive burg.” “Not progressive enough to keep toe slippers though.” “You certainly surprise me. The shoe men are not up to their privi- leges, it seems to me,” returned the grocer drummer. “I am _ interested to know the outcome of your hunt for the slipper.” “Success came from an unexpected quarter,” said the schoolmaster. ‘“Aft- er visiting every general store in Bingley without success, we struck a little German grocery where’ we found the longed for article.” “And in a grocery at that!” “Surprising, isn’t it? There’re three big general stores in the town, each a big advertiser, yet none of them had a pair of opera slippers to their name, nor was a single clerk in the whole outfit kind enough to intimate that he would order slippers. My wife was somewhat disgusted.” “T should think as much.” “One merchant, exclusive dry goods and shoes, had oxfords which he produced when slippers were ask- ed for. He gravely informed us that toe slippers were out of date. No doubt we looked like an antiquated couple all right, yet, somehow, my good wife could not help thinking that slippers were still ‘in demand among the more staid matrons of the land, and she so informed the mer- chant. “‘My dear madam, you are quite mistaken,’ blandly informed = Mr. Merchant. ‘Slippers such as you seek went out over a year ago; now these patent leather oxfords are all the style, I assure you—’” “*They’re not what I want,’ quick- ly spoke Mrs. Tom. You know how she is, Ike: always ready to speak her mind, and she had that made up to buy a pair of slippers, not ox- fords by any means. No doubt the merchant felt angry at her persisting in claiming to know what. she wanted.” “He had no right to be,” said the drummer. “Merchants who ignore the whims of customers are laying the foundation for ills that may some day, like chickens, come home _ to rcost. That storekeeper who ignores or makes light of the smallest wants of a would be purchaser misses his calling and is bound to come in among the bankrupts at the windup.” “T imagine things like that my- self. We searched that town high and low for the wanted pair of slippers. Not one among the half dozen mer- chants had them. I told my wife to wait; we would go up to the city soon, where we should be sure find what was wanted. “Just then she spied old Wanzel’s grocery sign aid suggested interview- ing the old German. The idea of looking for slippers in a grocery store to fetched a laugh from me. Helena, however, recalled the fact that the old man had at one time dealt in shoes and so in we went to meet the rosy-cheeked, smiling little Franz Wanzel. “‘Slippers,’ said he with his never- come-off smile. ‘I t’ink we have some.’ The fat little Dutchman pull- ed down several boxes from one cor- ner and inside of three minutes un- ccvered the very thing in slippers. Wife went home satisfied, wonder- ing, perhaps, if what one merchant told her, that slippers were going out, ‘was really a fact.” “IT should say not,” laughed Ike Wandridge. “That sort of wearing apparel has been in existence since the days of good Father Noah. The sandals of the ancients were very similar to the toe slipper of to-day. Your good wite need borrow trouble over thinking that she will ever have to do without her favorite house sandals.’ “That’s my idea of it exactly. Mer- chants are queer in some respects,” musingly commented the schoolmas- ter. “Hereabouts they seem satisfied to get what pleases them without re- gard to the wants of their customers. Now I want you to put a flea in Bur- ridge’s ear, Ike.” “All right, Tom.” “Some of the dealers are like the old French trader who, when an ar- ticle was much in demand no and had September 15, 1909 been on sale in his store, failed to re- pienish when sold out “because there was no call for it,” he said, when its very absence from his shelves pro- claimed its popularity. Burridge now keeps only the cheaper brands of baking powders since he has only an occasional call for something better. He provokes me sometimes—” “Well, I should think so,” ejaculat- ed Ike, the drummer. “He is com- ing now, so I must turn my batteries on the old man.” “Don’t forget to put a flea in his ear about baking powder and such.” “T’ll not forget,” and the drummer went to meet Burridge with the out- stretched glad hand. Old Timer. ae ieee icici Must It Come To This? 3ronson—Our new maid put wine glasses on the breakfast table. Woodson—Did your wife repri- mand her? Die T : ’ sronson—-No, we don’t want to hurt her feelings, so we have wine every morning for breakfast. ec I En Too Economical. Eva—And you refused him! Why? Edna—He was too economical. Eva—But I thought you said the young man you accepted would have to be economical? Edna—But he was too much so. He actually proposed on a postcard. Ae The long-haired pianist is known by his locks as well as by his keys. Sauer Kraut Cutter A GOOD MACHINE AT A REASONABLE PRICE It pays to put down your own Kraut Write for Good Kraut Recipe FREE Five Sizes JOHN E. SMITH’S SONS CO. BUFFALO, N. Y. Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color, and one that complies with the pure food laws of every State and of the United States. Manufactured by Wells & Richardson Co. Burlington, Vt. Terpeneless FooTE & JeENKs’ COLLEMAN’S Lemon and Vanilla Write for our “Promotion Offer’’ that combats “Factory to Family” schemes. Insist on getting Coleman’s Extracts from your jobbing grocer, or mail order direct to FOOTE & JENKS, Jackson, Mich. (BRAND) High Class interested enough to ask us. FOUR KINDS OF COUPON BOOKS are manufactured by us and all sold on the same basis, irrespective of size, shape or denomination. We will send you samples and te Tradesman Company, Grand Rapids, Michigan ll you all about the system if you are ae Le ) me at ihe — ut ie ~ —_— — xr a Le he we September 15, 1909 MICHIGAN TRADESMAN 43 WHOLESALE DRUG PRICE CURRENT Acidum Aceticum = ...0.... 6 Benzoicum, Ger.. 70@ BOTacie: (...3..4.5 Carbolicum ..... 16@ Oitricum ........ 40@ Hiyarocmor —..... 3a Witracum = i423... . 8@ CYRBIECUTO: | o's 3... 14@ Phosphorium, dil. @ Sahcyicum:: <2... 44@ Sulphuricum .... 14%@ "LARMMCOM (6 sc5 54 75@ Tartarcum ...:. 38@ Ammonia Aqua, 18 deg. 4@ Aqua, 20 deg. 6@ Carbonas ...J... 138@ Chioridum: <...... 12@ Aniline Black ......... e. 2 00@2 BrOWN (occ... 80@1 ROG ei 45@ VelGW oe... 2 50@3 Baccae CUBEDAC -... 6... 35@ SUNIPerUS —.555.5, 10@ Xanthoxylum 30@ Balsamum Conaipa ....3::.. 65@ Peru |... 2 00@2 Terabin, Canada 80@ ‘TOMtan 20.25.50. 40@ Cortex Abies, Canadian Cassige ..3...<% Cinchona Flava.. Buonymus atro.. Myrica Cerifera.. Prunus Virgini.. Quilaia, erd. . Sassafras, po 25.. US ec a Extractum Glycyrrhiza, Gla... 24@ Glyeyrrhiza, po.. 28@ Haematox ...... 11@ Haematox, 1s 13@ Hlaematox, %s 14@ Haematox, 4s 16@ Ferru Carbonate Precip. Citrate and Quina 2 Citrate Soluble... Ferrocyanidum §S Solut. Chloride Sulphate, com’ Sulphate, com’l, by bbl. per cwt. Sulphate, pure Flora ATOICA | 22.5... 3). 20@ Amehemin so ... . 50@ Matricaria. <..... 30@ Folia Barosma ....;:.: 50@ Cassia Acutifol, Tinnevelly .... 15@ Cassia, Acutifol 25@ Salvia officinalis, Ys and %s 18@ Uva Ursl ....... 8@ Gummi Acacia, ist pkd. @ Acacia, 2nd _ pkd. @ Acacia, 3rd pkd. @ Acacia, sifted sts. @ Acacia. pO ...-... 45@ Aloe, Barb 2... .- 22@ Aloe, Cape ..:... @ Aloe, Socotri @ AmmoniaG ...c.: 55@ Asaroectiga ...... 65@ Benzoinum ...... 50@ Catechu, 1s ..... @ Catechu, ¥%s @ Catechu, 4s @ Camphorac ...... 60@ Euphorbfum @ Galbanuin ...0:.. 6 @i Gamboge spo. .1 25@1 Gauciacum po 35 @ MO Ss po 45c @ PEASIG ore. @ Myrrh oo... po 50 @ Ooms 00 kee: 75@ 4 Setac 220.002. 0: 45@ Shellac, bleached 60@ Travacanth ..... 70@1 Herba Absinthium ..... 45@ Eupatorium oz pk Lobelia oz pk Majorium ..oz pk Mentra Pip. oz pk Mentra Ver oz pk Bue .....5 5. oz pk Tanacetum..V.. Thymus V..oz pk Magnesia Caleined, Pat. .. 55@ Carbonate, Pat. 18@ Carbonate, K-M. 18@ Carbonate: .6.:.. 18@ Oleum Apsinthium::..:. - 4 90@5 Amygdalae Dulce. 75@ Amygdalae, Ama 8 00@8 MMI ees cee 1 90@2 Auranti Cortex 2 75@2 Bergvamil 2.656... 5 50@5 Calputh oi cess 845@ Caryophilt ......; 1 20@1 CROAT ee elas 50@ Chenopadil «...5.. 3 75@M4 Cinnamoni i ....; 1 75@1 Conium Mae .... 8v@ Citronelia ....... 60@ 14 25 00 50 Ov @OpaiInd. 6.5 i es a. 1 75@1 85 Cubebae........ 2 50@2 75 Mricveron =~... ci, 2 35@2 50 Evechthitos .....1 00@1 10 Gaultheria .....- 2 50@4 00 Geranium = -.:.. OZ 75 yossippii Sem gal 70@ _ 75 Hedeoma ..2..5-. 2 50@2 75 SUBIDCRS. 6 bc5 0's 40@1 20 Lavendula ....... 90@3 60 LimOnSs oc. EF t5@it 25 Mentha Piper ...1 75@1 90 Mentha Verid ... 2 23@2 40 Morrhuae, gal. ..1 60@1 85 Myricia 202...4,. 3 00@3 50 VG ae es 1 00@3 00 Picis Liquida ..:. 16@ 12 Picis Liquida gal. @ 40 Ricing .2..5.25...; 94@1 00 Rosse 02. 4.0... 6 50@7 00 RoOsmarini ....... @i 00 Sapa. a... cease 90@1 00 Santare ..4....... @4 50 Saecatras. ....... 85@ 90 Sinapis, ess. OZ. @ 65 SUCOMWME se co. es 40@ 45 Myyme - 2.55... 2. 40@ 50 Thyme, opt. @1 60 Theoproman =... .. 15@ 20 ISG ooo... 90@1 00 Potassium SY-Carb o 65a ses 15@ 18 jlebromate ...... I3@ 15 Bromide ..-.,..-- 25@ 30 Carmo. ..5.22.4..-; 12@ 15 C Hrorate ..... po. 12@ 14 Cyanide 9-...50... 30@ 40 TOMIAG =.) a. 2 50@2 60 Potassa, Bitart pr 30@ 32 Potass Nitras' opt 7@ 10 Potass Nitras 6@ 8 Prussiate <.4..... 23@ 26 Sulphate po .. 15@ 18 Radix AGODIEUM 2.4.5... 20@ 25 Althaeé. ....2...... 380@ 35 AMGNUSA |. i.e e. se lvu@ 12 Arum pO) 6. ...22. @ 25 Calamus 2.502... 20@ 40 Gentiana po 15.. 12@ 15 Glychrrhiza pv 15 16@ 18 Hellebore, Alba 12@ 15 Hydrastis, Canada @2 50 Hydrastis, Can. po @2 60 Pnuid, PO ....)..: 8@ 22 Ppecae, po. 2. 2).. 2 00@2 10 igs PIOw: 22.5.7. 35@ 40 falapa, pr. .....- 65@ 70 Maranta, 4S. .... @ . 35 SoAon nis po 15@ 18 MNO! 2. oe et... 75@1 00 Rhel cet ....... 1 00@1 25 Rnet pV. .......- 75@1 00 Sanguinari, po 18 @ 35 Seillae, po 45 - 200 (25 Seness 222.50 .... 85@ 90 Serpentaria §....- 50@ 55 Smilax 9 We co... @ 2% Smilax, offs H.. @ 48 Spiecia ..5...... 1 45@1 50 Symplocarpus is @ 25 Valeriana Eng... @ 25 Valeriana, Ger. 15@ 20 Mingeiper a: ....5. 12@ 16 ZiInSiver 4 ..--:.- 25@ 28 Semen Anisum po 20 . @. 16 Apium (gravel’ s) 13@ 15 Bird 19-20... 5.. 4@ 6 Cannabis Sativa 7@ 8 Cardamom 20.5.5 < 0@ 99 @arui no 15 4.2: 12@ 15 Chenopodium 25@ 30 Corandrum: |... 12@ 14 @vdoniiin. 252 75@1 00 Dipterix Odorate 2 50@2 75 Foeniculum = ....; @ 18 Foenugreek, po.. ta. 9 MAY foie tees. 4@ 6 Tiwi. era. Bb 2% 3@ 6 Touers 6.0.2.2... Th@ 80 Pharlaris Cana’n 9@ 10 Rava .....020.<.. 5@ 6 Sinavis Alba 8@ 10 Sinapis Nigra 9@ 10 Spiritus Frumenti W. D. 2 00@2 50 Bramenti 22.0.2... 1 25@1 50 Juniveris Co. ..4 152 50 Juniveris Co OT 1 #5@2 00 Saccharum N E 1 992 10 Sut Vini Galli 1 75@6 50 Vini Alba =o... 2: 252 01) Vini Oporto 1 25@2 00 Sponges Extra yellow sheeps’ wool carriage @1 25 Florida sheeps’ wool Carriage 4 F Farinaceous Goods .... ; neces sees se Fish and Oysters ....... 10 Fishing Tackle ......... Flavoring Extracts ... 5 ee 5 Fresh Meats ........... eIAtING ones o0se > mr Perain Bags .... 262». -* . See ce eee see : 6 ica ons wok ee Hides and Pelts ........ 10 J BO ee ak aes 6 Bee os sc cose esse 6 M Bescres oi ees 6 Mieat Pixtracts <......... 6 Mints Beat ........-.- 6 Biomenrs 4. ds ss 6 PEPIN ot eo oe 6 N ree ee ec ee 11 ° Rees os. ee aces es 6 : 6 eo ee Pickles ab coin wes ale coos 6 waueyime Cards ........ 6 PRO oS acct ee cae 6 PROVISIONS. 2 sk ones ee esse 6 R r ee ee oreo é Salad Dressing ......... 7 Peers C8 . . coe cece 7 Pil OGG 4.5... ese sees: 7 RN oe ie cas ccseeccwes ‘ meat. PUR 2 LU. sk 7 MPA ou auc ee, 7 Shoe Blackine ........... 7 PR <2. so. oeier eee es 8 WORD: coe. c a sca 8 eee es 8 OURS 2k ec ee ee 9 MOORS: oss oc ous cecc cs 8 ie ee. 8 OOM eas cas 8 T Be cece e ee ae, 8 BMAROD: oo. os cig sccaces 9 eso eka 9 Vv OAT ig soe ee 9 WwW ee. 9 WoodenWATE ......0.... 9 Wrapping Paper ...... 1v Y Menet CAKS ......:4..... 10 az 2 ARCTIC ee OZ 12 oz. ovals 2 doz. box..75 AXLE GREASE Frazer's 1tb. wood boxes, 4 doz. 3 00 itm. tin boxes, 3 doz: 2 35 3%Tb. tin boxes, 2 doz. 4 25 10M. pails, per doz....6 00 15Ib. pails, per doz.:..7 20 251d. pails, per doz...12 00 BAKED BEANS aim, can; per doz... :... 90 zip. Can, per doz...... 1 40 sip. Can. per doz....... 1 80 BATH BRICK : American: ....25..555 5% 75 SOUPS 6 ie oe eS 85 BLUING Arctic 6 oz. ovals 3 doz. box $ 40 16 oz. round 2 doz. box 75 Sawyer’s Pepper Box Per Gross No. 3, 3 doz. wood bxs 4 vf No. 5, 3 doz. wood bxs 7 00 Sawyer Crystal Bag Pee ee 4 00 BROOMS No. 1 Carpet, 4 sew ..2 75 No. 2 Carpet, 4 sew ..2 40 No. 3 Carpet, 3 sew ..2 25 No. 4 Carpet, 3 sew ..2 10 rarior Gem 2... 2 40 Common Whisk .....>». 90 Wancy Wisk ©...,2... a 25 Warenouse 72-0 --, .; 3 00 BRUSHES Scrub Soud Gack: § im..: ic. 75 solid Back 11 in. .... 98 Pointed Hinds ......... 85 Stove Os oe ee ee $0 MQ. 2 asec 1 25 WO 8 ee eee ee 1% Shoe NO. 8 2. a 1 00 OO oe ea og oe 1 30 mO:s ... os 1 70 mG 3 Ga ee ey: 1 90 BUTTER COLOR W., R. & Co.’s 25e size 2 00 W., R. & Co.’s 50c size 4 00 CANDLES Parahtineg. Gs. 206... uc 10 PATamine, A986 2. 10 MVICHINE 2g. os, 20 CANNED GOODS Apples 3M. Standards @1 00 anon -......; 2 75@3 00 Blackberries PO 1 25@1 75 Standards gallons @5 50 Beans ARCO: occ 22. eo 85@1 30 Read Kidney .....: 85@ 95 Birine 6, 7O@1 15 WOH es Se 75@1 25 Blueberries SrAnGaGe 0: 136 Ganon 2... 3. 6 25 Brook Trout 21D. Cans spierd ... 4. 1 90 Clams : Little Neck, 1T. 1 00@1 25 Little Neck, 2th. @1 50 Clam Bouillon — Burnham’s % pt. ../.1 90 Burnham's pts. ..:...-3 60 Burnham’s ots. ....... 7 2h Cherries Red Standards @1 40 White? 3345 4c. @1 4¢ Corn BAT oes va 75@ & O08 <2. 4k 1 00@1 1° Paney 2c. 1 45 French Peas sur Mix Mine... 22. 22 woRetrn. Wine <25.0 2520.5; 19 PRO ee 15 MOVER io es eae: 11 Gooseberries 2 Standard ..: ee 1:75 ominy : Standara = 2.2.00 85 Lobster MID. cee eo cae 2 25 1 ie 4 25 PACHIC TANS oo is 2 75 Mackerel Mustard, 1). —.....23: 1 80 Maustard, 21). ....5.2<. 5%. 2 80 Soused, 4461b. ......4.. 1 80 mOUSRG, 2M. =. 2.65: 2 75 TOMATO AIDS . os acc 1 5A SOMIBLO SID. eae eee 2 80 Mushrooms RIetS ee @ 24 Buttons ..... pieces oe Oysters Cove, Jih. 8 Cove, 2tb. -1 60@1 Cove, 1tb., oval .. @1 Plums eebe es peecue 1 00@2 Marrowfat 90@1 Mary June ....; 95@1 Harly June Sifted 1 15@1 Peaches Pie No. 10 size can pie Pineappie 1 8@2 95 Plums 90@1 25 @8 Grated «.....522 cee eee eeeece wee ew eees Haney... oe . amon. ..; > Raspberries Standard ....:._- : Salmon Col’a River, talls 1 95@2 Col’a River, flats 2 25@2 Red Alaska: =... 1 35@1 Pink Alaska 90@1 Sardines Domestic, 4s ----0%4%@ 4 Domestic, 45 ...- 5 Domestic, 3%, Mus. 64%4@ 9 California, %s ..11 @14 California, %s 17 @24 French, %s...., 7 14 Mrench, 148 .,.... 18 23 Shrimps Standard ........ 90@1 40 Succotash Naar ee: 85 20GQ) 6 oe 1 00 RAMEY 2c 1 25@1 40 Strawberries Plandand 22.0... PARCy oo Tomatoes 000 ee 95@1 10 ne 85@ 90 EARCY 25.52 @1 40 Gallons 2... 20:5.) | @2 50 CARBON OILS Barrels Perfection........ @1v% Water White ... @10 D. S. Gasoline .. @13% Gas Machine ... @a4 Deodor’d Nap’a @12% Cylinder ... 5.5. 29 @34% MNSiNe 6 @22 Black, winter ... 8%4@10 CEREALS Breakfast Foods Bordeau Flakes, 36 1th. 2 50 Cream of Wheat, 36 2tb 4 50 Egg-O-See, 36 pkgs. ..2 85 Excello Flakes, 36 th. 4 50 Excello, large pkgs.....4 5! Rorce: 36: 2h. oo. 2 4 50 Grape Nuts, 2 doz. ...2 70 Malta Ceres, 24 1th. ..2 46 Malta Vita, 36 1tb. ....2 35 Mapl-Flake, 36 1%. ..4 05 Pililsbury’s Vitos, 3 dz. 4 25 Raiston Health Food BO Pit cco ee 50 Sunlight Flakes, 36 1m 2 85 Sunlight Flakes, 20 1th 4 00 Kellogg’s Toasted Corn Flakes, 36 pkgs in es. 2 80 Vigor, 36 nkes: -. 32. 2 75 Voigt Cream Flakes ..4 50 Zest, 20 PIN 10 Zest, 86 small pkgs...2 75 Rolled Oats Rolled Avena, bbls. . Steel Cut, 100 tbh. sks. Monarch Obie 7. Monarch, 90 tb. sacks Yuaker, Het 02 09 Doe oo o 18 Regular 50 Quaker, 20 Family . 60 Cracked Wheat SOU ieee 31 24 2tb. packages [<4 50 OO CATSUP Columbia, 25 IS. 655; 415 Snider's: pints... 662). 35 Snider’s % pints ...._! 1.35 CHEESE RACING. on @16 Epo eG ena @ Perse @15 Riverside ... 2. ©, @13% Springdale ..... 16 @16Y Warners 2.0 @16% ICR og @16 SIGN | 65 2 @15 Limburger ...... @16 Pineapple ...... 40 @60 Sap Sago ........ @20 Swiss, domestic .. @is 3 4 CHEWING GUM American Flag Spruce 55 Beeman’s Pepsin ...... 55 Adams’ Pepsin ........ 55 Best Pepsin .fisicscsia 40 Best Pepsin, § boxes ..2 00 Black Jack RECESS Bbc 5 Largest Gum Made ... 55 Ben Sen 5 Sen Sen Breath Perf 1 00 Long Tom 5 oe ee ee were MGOIA 55 mop te fe oo 65 Boearmint .........:.:.. 55 CHICORY Be ee ee ee 5 OO oe ee 7 OAS eo 5 PPANCK'S (0500.2 oc saa. 7 Seteners oo... 6 CHOCOLATE Walter Baker & Co.’s German Sweet ........ 24 rennin 2.50... 33 ATRCOe 2s ok... $1 Walter M. Lowney Co. Premium, 46 ........ 83 Premium, %&8 ......... $2 COCOA Senere . ooo... ee. $9 Cieveland ............. 41 Colonial, Wa =. 2...:.. 35 oionint 45 2... 2... 33 ek 42 Retaer ee 45 POWREY, UGE oc. . 5k... 36 Lowney, - Se dccukue ae Lowney, Bsc: a 36 nat: a6 ee 40 Van Houten, %s ..... 12 Van Houten, \s ..... 20 Van Houten, %s ...... 40 Van Houten, 1s ....... 72 MEER ec oc 36 Withbur;, “sa ......... oe PYADUE: AES. 40 COCOANUT Dunham’s %s & \%s 26% Dunham’s \s ........ 27 Dunham’s %s ......... 28 BM fo ee 12 COFFEE Rio Common .:...:2... 10@13% Bir... boss eeees sea 14% Choice weeteseee nec 1646 Fancy sise nee pea cca 20 os Common ...........12@13% RAT ee 14 CWOIEE ooo: se eeee 16% oy See ceb ease eseena: 19 PATOTTT io oes bee Maracaibo ee Pieeha>s cae 16 Choice ..... bikeccca cou. 19 Mexican Cnolee 2. occ. es... 16% RR oe a | 19 Guatemala COCR Fo es: 15 Java ATrican <4. .455:5. panccae Faney African Oe ee ee 25 RM eee tes eae c. 31 Mocha APADIBR ooo 21 Package New York Basis Arbuckle ........... 17 50 DUWOTth sok. a ke 4 75 DOOROe oe 15 00 RO eee ce eos 14 50 McLaughliin’s XXXX McLaughlin’s XXXX sold to retailers only. Mail all orders direct to W. F. McLaughlin & Co., Chica- go. Extract Holland, % gro boxes 95 Helix, % rose ........ 7:35 Hummel’s foil, % gro. 85 Hiummel’s tin, % gro. 1 43 CRACKERS. National Biscuit Company Brand Butter Seymour, Round ..... 6% Moo. 6% Soda Mee CO 6 Seicet Soda .;..... tans. OOS Saratoga Flakes ......18 Zepnsrette ............ 18 Oyster N. B.C. Round ...... 6 OM se bes sae 6 Faust, Shell .....,.... 7% Sweet Goods. POUR re 10 Atlantic, Assorted ....10 Arrowroot Biscuit ....16 Mee 11 Cadet cae ee beaeeecees 8 Cartwheels Assorted .. 8 Cavalier Cake ........ 14 Circle Honey Cookie ..12 Currant Fruit Biscuit 10 Crpctcin +16 Coffee Cake, pl. or iced 10 Cocoanut Taffy Bar ..12 Cocoanut Bar reece enca Cocoanut Drops sesecsie Cocoanut Honey Cake 12 Cocoanut Hon Fingers 12 Cocoanut Hon Jumbles 12 Cocoanut Macaroons oon Currant Cookies Iced 10 Pandenon 2.664. 7: 10 Dinner Biscuit ..... |. -20 Dixie Sugar Cookie |! 9 Family Snaps .......__ 8 5| Fruit Honey Cake Family Cookie : Fig Cake Assorted Frosted Cream Frosted Ginger Cookie Florabel Cake (:...7...; 5| Frosted Honey Cake .. Fluted Cocoanut Bar Ginger Gems “ Ginger Gems, Iced.... 9 Graham Crackers 8 Gimeracks Cake ...... 2 Ginger: Nuts ........ ae Ginger Snaps N. B. C. 7 NM. B.C Souare 2). 8 fiippodrome Bar ..... 10 Honey Cake, N. B. C. 12 Honey Fingers, As. Ice 12 Honey Jumbles ....... 2 Honey Jumbles, Iced 12 Honey Miaka ......... 12% Honey Lassies ........ 10 Household Covukies ... 8 Household Cookies Iced 8 Iced Honey Crumpets 10 amperal 2... 8 gersey Lunch ......... 8 Jubilee Mixe@ |... 2... 10 Mrenin, Kaige .). 002 22 OIG coe ee 8 Lemon Gems .........10 Lemon Biscuit Square 8 Lemon Fruit Square 12% lemon Wafer ........ hemona ......... Sccines 8 Mary ANH 26) 3. 8 Marshmallow Walnuts 16 Molasses Cakes ....... 3 Molasses Cakes, Iced 9 Mottled Square ....... Newton... 665 12 Nabob Jumbles ....... 14 Oatmeal Crackers ..... 8 Orange Gems ......... 8 Penny Cakes, Assorted 8 Peanut Gems ~.) 2.2.” 9 Pretzels, Hand Md..... 9 Pretzelettes, Hand Md. 9 Pretzelettes, Mac. Md. 8 Raisin Cookies... 9): 10 Revere, Assorted ..... 14 ROSA 8 PRR eco a aco cee 8g Scalloped Gems ...... 10 Scotch Cookies ...... -10 Snow Creams ....... -16 Spiced Currant Cake ..10 Sugar Fingers ........ 12 Sugar Gems oo 4 8g Sultana Fruit Biscuit 16 Sunyside Jumbles ....10 Spiced Gingers ....... 9 Spiced Gingers Iced ..10 sugar Cakes .......... 8 Sugar Squares, large or BMA acces ee Superna. .....,. bee casa. 8 Sponge Lady Fingers 25 Sugar Crimp .....<..; Vanilla Wafers ....... 16 NiCtors: 4... ae WONVENIY: 2.002 10 In-er Seal Goods Per doz. Albert Biscuit ........ 00 Animals... oe. 00 Arrowroot Biscuit 1 00 Baronet Biscuit .....; 00 Butter Wafers .......1 00 Cheese Sandwich .....1 00 Chocolate Wafers ....1 00 Cocoanut Dainties ....1 00 Faust Oyster ......... 1 00 Fig Newton ....... sock OO Five O'clock Tea ....1 0@ Protamn 60.6. i. soe Ginger Snaps, N. B. C. 1 00 Graham ckers ....1 00 Lemon Snap ......... 50 Marshmallow Dainties 1 00 Oatmeal Crackers ....1 00 Old Time Sugar Cook. 1 00 Oval Salt Biscuit ..... 1 09 Oystereties ..........: 50 veanut Wafers .... |. 1 0° Pretzelettes, Hd. Md. ..1 00 moval Toast .........; 0 Satine _....; oo. Saratoga Flakes Social Tea Soda, N. B Soda, Select Sugar Clustera. (=... > Sultana Fruit Biscuit Uneeda Biscuit ...... : Uneeda Jinjer Wayfer Uneeda Lunch Biscuit see eeeee 8 12% 12 10 14 a 1 50 1 06 & DRIED FRUITé Apples i Sundried: ......2; @i7 Evaporated ...... @ 1% 3 California .:....<. 0@12 Citron Corsican |. 7.2... @17 Currants Imp’d 1 Ib. pkg. 8 Imported bulk ... g 1% Peel Lemon American .....18 Orange American .....18 Ralsins Cluster, 5 crown ......1 75 Loose Muscatels 2 er. Lose Muscatels 8 cr. Loose Muscatels, 4 er. L. M. Seeded 1 tb. 6K@ California Prunes 100-125 909 = tnaiher . M IC H ek T R A D E SM A N 45 Cn ’ ‘ ; 7% ~ ' s Go ring 6 G en w Golden bs sem he : * Duluth Eee ae 1%, J isc h Horn, Se We ee. reg ons moet S Brand ; io eres mn a iy 4 = P q Cereus a ee — wy eon 16 Lemon ee : seco = Com i ; : Wingo _ oe nee 00 80 npou ti La : Wingold a ee ae ote . ne eo Wor old, 1 oe ‘and 0 ™ ub pe Sie 3 ‘o ingold, oe ine i 2u 20 tb. tun ward : a se = i's Bi 1 10 Th. tube. o a — val Laurel, ‘are vee ee Heand : a eee 10 ted 4 Laurel is ek i tb. oe sae 3a| Ibs 8 r Vout “1 s ee vi H ’ a % Tbs. ; cat oO ic. % Sante : a ri an S is. < ae . rere ea a Veal pegtttene st at Se 3 ee a cING 6 a choice 4 in os Ht Corn! Jat ey a oo oie 15% Macca wown Eo} sigs 9 ei Be : oA eID. a — Pp 66 } Wint crack “scree eo oh Le en 8 Maceab in NU Polish 50 basket: choice S 24@ 26 - 1 bs, 2 ix Gee 60 =e 4id ter ez Hog en 9 B SEN 5 ich Oy bl: FF ish 25 sas et fancy. Ape as 3 b. sat re c al s A Mid ee i penis 34 xe Pe ese ee 10 Ra fgg 85 eat ey : Beat 3D Ib., 250 in n erate” 00 ni ae ee 31 0 oe on 11 ee I in, Jars 85 Sitti cared ne 24026 Ib., 200 rate Ss 8 me ni on 00 ae siae if ‘ Ser 8 tts RBS he Pottea ‘hat : s 0161 ele es. ee on 00 oe rete, wa88 : oO Ll patel oa lv Groe k, age C 26 _ : wna, ee Sees 12 Sess rapes 1 a ce vare! seilles, 100 faa 00 ao a Pet 32 wzib 2 _ patent chs cee 80 ie 30 no “ ‘ ” er ave ae 14 Deviled ie e ee . 15 7 lles, i aes a2 2 a Bae 9x eal boa an 90 seal ai a 7% 4 5 HORSE eeeeees Potted ham Co a ae a “eb ck & Foe a0| Se mms Gage Z in toy ring ieee on an “anes <* SID a ini a 15 otted ham pecs 75 pent Wi «toll 4 80 — C. O45 ae 4 a gu Koval. a dy 8 <2 3 Ib pai oe hgisG 5 | FE d oe BS cess 60|© itry . ris ile ae Hiaw c Fi a 3 7 s-hoop ce | bolde 86 Br el ee 16 = Olb. a ee 15 hone tongue toes = cuore y ras — 3 00 Hiaw ‘3 say S80 z-wire, su Pall, bearing’ aa broken pte 00 Pp ; Leer ELLY H 25 Japan gue, ae 85 Gold’ uta cae 10 Eagan Cut poor s-wire Standare a 1 So pea ” TSS: 6% ° 2 ela] ils, per do cae roke ie RIC Gs = 50 pen a eo aly 4 Pen sram” % on98 ui ‘ca Suaiidard 7 eS Kinde ee 7 : Y Calabria ea a 90 Co cen is E eo 85 oe o iS. sera n ee ; re Paper, cable pois 8a oer , SL : : ( : sa nee foe pine a 50 a aa Co 0 Sweet Roos eee ea ~ _ dovecees 2 =} “4 q ; Pi CE aS 2 oo D oe : @ 85 Soapine , ies" I _— uot. sere a ae oe a ae es 1s Hand mi 10 ns oo oe ee. | 98 Binet 2 = 1% coe aos 41D. . oe Bea _ 4 Sottwoo 1 ee ae 25 ena oa a ae AT oe 2 pee eS, la pi int IN vy Armour eae 4 50 te Cr — oe Tice — ie cud 45 is C lade C teteee 3% % + ess AT CH feeeeee 30 ei : larke, : G isd ur’s. . ae 3 00 Hlay oss ere “or anguet ne rae 2 Zo Gy es o<¢ 10 15 s Far wa ey Pp rs, lar all, es 95 Jo xcs 3 7 Ryn oot M | csteee - 2 Zo Coco” an mB cai. _— aes ners en G athe gett ae Ame se alee ne alfa rope a 0 5% po ce ei ASSE: a Co el: eee E L ee 4 Ba Ni nsons 3 + St a “ po 1 mouse ane 25 oe e ou he Bo 6 50 ae : n rl a . eae OZ a bee <2 as 3 oT Spe ee oo oe . w oes a te ane s b P aa ad ? i i Koti @4 = a’ ple doz. 2 25 tub O'dl Pine’ ee 3 50 i Ee 3 ouse, beset ap ade 7 sane . ae one as 1 25 c ees erg 75 a hte Taine Us : 35 Sea oS : 0 a: magi’ ae 2 Mouse, wood, y ae gph Salted quares es is 0 . Pe oo ey yar Cow mer. 35 — aioe - pia 80 Nobbi He Ragle verter: 41 Rat, » cae ‘7 1 bv ping ‘ae res ce ae , r M ar eeeeeey ort G ndott a r pox de noc a Xcess olh by a gia 35 . & jack ie 6 ho es Loz ight an 8 ee 4 >, y a oe 40 oS Aaa oe eer ee 5 old4 Head 7 sola, 37 z pr 2s b les.. ioe la Pye uts ‘a zt. 4 ib ae CE Pe 35 ga oo Saolio . ae ay 8 pple ing uaa = poe iisse ie _ i Mist ig ext 22 a iis 00 spel ae SS BIE te ee isan: Sta ee an at 7 . * Bulk, : bo r ra 20 mp. be omen “e 15 Seu sing wlots . 75 Piper wee cee oe avi. a - cs 4 - ul » 2 8e - | 45 ek = Scourine 1a i h Te iy a 4 eit ta eer 8 C fnae Cc Sie ee : : Marini gal ce 2 90 100 3 Co : iy . na a 00 ee Man 4 8 2 ee vee s i=in, ea No. 1 3 a | : e : At. S | ‘ eo ‘ 3 e 5 1 a Ss = 10. a ‘ i d, d oo 2 pe . : i . ea 1-4 18 28 5 tb. at Se = yet , 10 bactiia oe raat es. cesta oa i 1 Viable No. age Leino — ce <0 4 Queen, pint — : << 56 10% sacks ee a 0 Short Back “ ONS j ? cae 200. ths. s. a5 50 Meppen sin ee 55 Can lone. i,°% m ae Creat Beat oo 30 Heng re ee : we Bean a eae ork 00 No. a Ibs a 00. 25 Pepper, Sincar eens o Cour rake = oz 07... 38 Buteh anila, ii eit 25 Set 0 i Brisk oo a 1 a : a ) 15 ag . Sing ee 5 "Sb ca : oa Be . 39 Wax lanila White. Winte a t Pe 60 . is et, ( eee 2 e 1, 100 1 ee &e roe ee 18 vole y — : 4 7a. 2 nila hite.. 1% Ga. R af Cr — 6 Pig Cle: ] 00 No. > ‘7 a 75 | 2 hers - Self 4 Wax ae - 2% Bus Ede a pr ‘ es ee VIEL 0 ses fc: 15) suze Siang nite 13 a og Ma Butter a4 Ho Be Bellic Be hee a - Mess, Ibs. eee Muzay, ARC be oe Hever Ba 30 Sunil EAS’ full ¢ od Ten Prac si o vcd Sa = eS hess, be Boos 75 zzy, 20 og were 28 yal pe ahs 32 unligt 3 ae co a1 ae Ten Strike n erries ‘ ra . 1es It eae q 1 0 pa 0 aake ee 3 re y, | a iD r ms 20 Co Pewee . So 5 il 1 Gz lig at do: cA unt 13 n oe Soe 3 Sic i Meat 24 50 Mess, 10 Ibs Ss. vaeteees a Si 0 - x 20 Pion coon. ae os one ht, 3 es AKE 20 oe ae 27 ea Bee , 8 cee 5) Silv Ib. phe: J ane ole 2 a ed Fi 1 ll ay fortment No. t 3 3 nase 0 2 ae : 7 floor Glo : oe 8 : 0 ea in doa 9 sata oo 5 casa 0 No. 1; 49 ae 5 pbs ine’ pEge. Hen n, Dp oy Pl st ouaae d ne Cc ment Su 2 3 75 lear eo N i i. a os 4 ilv r one gs i 71 Flee 2 4 ly E fe 7 F eam sa we i ra c a um aa 6 ae ets ye 4 50 == ants te 51, Plax, ~e a 2 Ww Foam, 4 veeed 15 cae a: en € Se “ou S Tbs. Sn § 20 48 1D Gloss, 404 - ook io _ me 42 pda RES! A oz... ov oe Pop. aentes 00 % 100 bs. att ease 1 65 12 5tb. u. 2 ae Sta . a a Whitefish H load 0 rm Co! 2 ae 4 = 2 Whi aa pa ee fa eae ee Tout FI hae on we dag eeeseees < 2 BID. package 6Ibs. 72 akle a m N cn” enor ve Ju si 00 My PES: v0 ° oO. efi ae os : : . ek aon s a IN i we ax er u a N mit 5 y 1 al Z. a 8. ee 1. ae 1 by "he onc 4 6% rmpeco al pap ee - id t hag a - Pe 8 Put PP Is x 3 Reis ies - - 125 Bar Ss EASA +> 8% | No rane Bc plus vee teeeee bed 6 mel os a: * sees 7 F — YRUI oo 5 Yo. free soos << § fe Le oe eres i 6 — wk. 2 pa Aes oe vee oe hae ae ace "4B 50 i. can UPS cy 4 oth ae IN “a oe “- age rt Almon UTS ag 5 1 varrels “s . far s ‘ ae ; Pak 9 | Se 4 a 14 hace os, and een 0 2 ca s 4 se p Y POE Pik er i og 7 ae ids, nes 7 eee pet gt Scctte bike .- oe 1 ot 0 Tp ans de | . Bu o peti ie ee 4% 31% a" Drak hile 0 . s cm au B sh gi 3 habe ce 29 pre ‘ Drake. le owl Z. in ci 3 us el TOSS ae 0 Cc aes a ali io nitto, née 2 da. i mes + Bushels Ba N . — 40 ion oa 3 a _. 29 cae “ lifo a as Pig . ea 33 Sp suey cs NWA oe 50 : tp : “ oe 10 Wal Re ne ain 16 ot — 1 10 S irket wide ts aot lacker: \ hi festa i Walnt ee: a ‘nol n s. 2 95 aoe ia ide t 5 Ro na rel Sal Poe 12 va uts, gs a - 1 Splint large , ban SI S nH mi ae 9 ble ‘2G 12¢ ; 2 0 lint, large eels one She add ae cae S, soft s -- 2@ 15 Wi low s edi a 1 p d lad os 8 Pe ar nu Miz sil 12 13 Will Ww m. Ba: ee 1 pe Hoa oe 13 p Ct is Marbot He @ ae a eS 2 =a 13 ao Clot oe 951G rae “pea oS Ll Pecans, oo 1 15@ ’ Slothes ae 3 bs re ES sia es ickory tc la ney ors h Se 5 Gree s oe (Ohio, u ea 130 othes, oa a Green N ee ware 110 Fumboe ont es, m at ° ee i oO. H > Bec: oh can n i a ule @134 ’ _— 8 75 Cured No Z ides aa. oe D oe ais mall 1 33 Cait No. ‘ ve io ‘ stnuts se - ea ais alsa g ee Spani ean : Galfskin, green oo. 11 pecan s iss Yori sea i ee 10 Ride nF P he is rk in, ecu en. a oa ‘hers Ls ea lle ay ’ ae vO o° 3 Filbert alv oe ee cu d No. a J ie He: es ts red, ae 2 13 ves a ve 8 No a _ on jeats ° E : @ . 2 14 ar Al Im 4 ai 12 ney cnogee aha” % Choic H Pe a. : O37 toastec pe @27 a sa ~ oe @4: os one @ 2 Ce +. ns 47 * Ss 2%4@ Sa @é6 % MICHIGAN TRADESMAN September 15, 1909 Special Price Current. AXLE GREASE Mica, tin boxes ..75 9 00 Paragon 55 6 00 BAKING POWDER Royal ow ewe eeee 10c size 90 %4%b. cans1 35 6oz. cans 1 90 %Yb. cans 2 50 %Yb. cans 3 75 1m. cans 4 80 e3ib. cans 13 00 5Ib. cans 21 50 BLUING Cc. P. Bluing Doz. Small size, 1 doz box..40 Large size. 1 doz. bux..i CIGARS Johnson Cigar Co.’s Brand White House, 1th........... White House, 2th.......... 8. C. W., 1,000 lots ...... $1 Excelsior, M & J, 1tb...... Te POTANA o.oo ees sccce 33 Excelsior, M& J, 2ib...... Evening Press .......... 32 ieee Seon & J, ltb...... PAT oss ese 32 Royal Java and Mocha... . brand|Java an ocha Blend... vornen =p lRge oe Boston Combination ...... Perfection .......cccceece 35 Distributed by Judson eponian Ext 35 Grocer Co., Grend Rapids: Perfection re 662: Lee, Cady & Smart, De- SOOPER © a. ob See ccc 35 troit; ce ere . Pee 4 O oe as 35| Saginaw; Brown, Davis a sebsesue seb .385| Warner, Jackson; Gods- PREMIO. ois cies wncce oe 35| mark, Durand & Co., Bat- Panatellas, Finas ....... 35|tle Creek; Fielbach Co., Panatellas, Bock ........ 35 | Toledo. Jockey Club shh ha wea we 35 Peerless Evap’d Cream 4 00 COCOANUT FISHING TACKLE Baker’s Brazil Shredded|% to 1 in. .............. 6 1% to 2 WM, 3c... 7 1h. £0 21M. 2. oo el: 9 Se 40 2 ims. .3 as... 3. 11 BS eee eo oe 15 Ban. Co. oe 20 Cotton Lines oe. 1. 10 feet... 22... .5.. 5 mG. 2, 15. fOet 5.3... 7 nun, 3, 15 feet... 3... 9 ao, 4, 15 feet... 3... 3.3 10 mre. 3, 15 feet ........... il ma. 6, 15: feet ..... 3... 12 pene m0; J, Jo feet... 15 : : Ne. 8, 15 feet 5.......5.; 18 70 %Ib. pkg. per case 2 60/No. 9, 15 feet ........... 20 35 4%tb. pkg. per case 2 60 38 %tb. pkg. per case 2 60 Linen Lines 18 “Alb. pkg. per case 260) small ...............000. 20 FRESH MEATS Bere | 5 oe 26 Beet eee 34 CAPCRAS ..; 5.55... 644@ 9% Poles Ppa nennnxbers enee ei Bamboo, 14 ft., per doz. 55 Rasnis 2 814@10 Bamboo, 16 ft., per doz. 60 Cae @ 7%| Bamboo, 18 ft., per doz. 80 livers 2 OBE GELATINE Cox’s, 1 doz. Large ..1 80 Pork Cox’s, 1 doz. Small ..1 00 Ps cess @14% Knox’s Sparkling, doz. 1 25 Dressed .....5.... @11 !Knox’s Sparkling, gr. 14 00 Boston Butts @18%4. Ne@mONS . 2... -25...6-0 50 Shoulders ....... 1 25 @10 Mutton Carcass . 2.52. ... ‘ @10 SMMMOR oo es. @14 Spring Lambs : @14 eal Carcass <...,.-.. @9 CLOTHES LINES Sisal oft. 3 thread, extra..1 00 i2ft. 3 thread, extra..1 40 90ft. 3 thread, extra..1 70 60ft. 6 thread, extra..1 29 72ft. 6 thread, extra.. Jute OOM ess 5 es. 75 Lo i eae ee 90 goft. . ig te be seem pare es es 1 05 es ae ee ee 1 60 Cotton Victor BONE ooh eGo ekc cue 1b Or oc yk acee casas a 1 35 7 a 1 60 Cotton Windsor BOM ee 30 Ort ee oo. oe.) 1 44 WOE. coc. ese vaca 1 80 coe EE ALINE RS Rt! 2 00 Cotton Braided OO ee 9d BO eee ee lacs. 1 35 ee 1 65 Galvanized Wire No. 20, each 100ft. long 1 96 No. 19. each 100ft. long 2 10 COFFEE Roasted Dwinell-Wright Co.’s B’ds. 12 Knox’s Acidu’d. doz. .. ou" Oxford Full line of fire and burg- lar proof safes kept in stock by the Tradesman Company. Thirty-five sizes and styles on hand at all times—twice as many safes as are carried by any other house in the State. If yuu are unable to visit Grand Rapids and inspect the line personally, write for quotations. SOAP Beaver Soap Co.’s Brand cakes, varge size..6 bv cakes, large size..3 26 cakes, small size..8 85 cakes, small size..1 96 Tradesman’s Co.’s Brand Rlack Hawk, Black Hawk, Black Hawk, TABLE Halford, large Halford, small box 2 one five bxs 2 ten bxs 2 SAUCES 50 40 25 7b 2b Use Tradesman Coupon Books Made by Tradesman Company Grand Rapids, Mich. WT Plymouth Rock .......1 2% FIRE AND BURGLAR PROOF AFES Grand Rapids Safe Co. Tradesman Building Lowest Our catalogue is ‘‘the world’s lowest market”’ because we are. the largest buyers of general merchandise in America. And paratively because our com- inexpensive method of selling, through a catalogue, re- duces costs. We sell to merchants only. Ask for current cata- logue. aN. BOOKS ~ BOOK-KEEPING New York @N DISFUTED ACCOUNTS Deer Lae AY” CONTENTMENT | Chicago St. Louis -s ae make four —_ of book: | in rent denominations. : 1 Minneapolis sampes ONINQUIRY ——— co TRADESMAN. RAPIDS, MICH | MPANY, | | | | Butler Brothers | | | hat Is the Good Of good printing? You can probably answer that in a minute when you com- pare good printing with poor. You know the satisfaction of sending out printed matter that is neat, ship-shape and up- to-date in appearance. You know how it impresses you when you receive it from some one else. your customers, It has the same effect on Let us show you what we can do by a judicious admixture of brains and type. your printing. Let us help you with Tradesman Company Grand Rapids a Cl od ® 909 di . 1909 MICHIGAN TRADESMAN 47 carpets and a small stock of ladies’ 8 G4 ai ; .~4 Advertisements inserted under this head for-two cents a word the first. insertion. and one cent a word for‘each ™ subsequent continuous insertion. No charge less than 25 cents... Cash must accompany all orders. = BUSINESS CHANCES. Wanted—Best prices paid for coffee For Sale—Implement store in most hus- For Sale—Country store, nice clean sacks, flour sacks, sugar sacks, etc. Ad-j|tling town in Michigan. On account of|stock of goods, mostly groceries. Loca- Bazaar stock for sale; doing nice pay-|dress William Ross & €o.. 57 Ss. or age and poor health I must get out.jted in splendid farming district, doing i ee great opportunity for. one|St., Chicago. 97 Address Implements, care Tradesman. good business; must sell; best of reasons Wy C _ ena Se business. Lock For Sale—First-class live grocery eae 813 | for ee Address George Van Worm- 9x 783, Hudson, Mich. Ly ness Central Michigan town. Stock and] for Sale—General stock inventorying | &: Hillsdale, Mich. _ A. ae For Sale—Valuable game preserve. Os-jfixtures inventory about $1,800. Doing/about $1,000 located in town with one| For Sale—A first-class meat market in sabaw Island,.off coast of Georgia. Sound|$1,500 monthly. A snap. Address 996, | other merchant, in center of rich fruit}a town of about 1,200 to 1,400 inhabit- on either side, ocean in front, navigable | Care Tradesman. 996 region. L. F. Ballard, Lisbon, Mich. 963 ants. Also ice house, slaughter heuse, river on west; eighteen miles from Savan- For Sale—At a bargain, first-class wall fae hes ap gti ese. building in| #OTS€S,, wagons and fixtures. Address nah. Contains about 35,000 acres; four|paper and paint business; well estab-|,,,0% t¢? xe Dest Store Duulding I|No. 707, care Tradesman. 707 times as large as the famous Jekyll|lished and in excellent location: busi- Milan, Mich., in hustling live town of 1,500 —— —— Island. Sixteen miles of hard beach,|ness growing nicely; will sell for cash|POPUlation, Water works, sewers, good; I pay cash for stocks or part stocks rivaling Ormond Beach, Florida. Mag-|or trade for good real estate; good rea- schools, factories employ 150 men. | A of ee wank Must be cheap. _H. nificent game preserve for deer, mallard|sons for selling. Address Bargain, care|Sreat opening for a general store. The} Kaufer Milwaukee, Wis. m duck, turkey, quail and snipe; fishing un-| Michigan Tradesman. 995 | Oldest business in the town. Present oc- "NGO paw sock esa fae alice ake surpassed. ‘Twenty-five hours’ ride from = : are Pe -jcupant of the building moving to a ill pay spot cash for shoe stock to New York City. United States coast], For Sale—Clothing and furnishing stock|larger western town. Rooms 44x68 ft.,| move. Must be cheap. Address P, BE. chart 156. Geo. S. Haines, Savannah, in city of 5,000. Clean small stock of|two floors and basement with fixtures i. care ‘tradesman, 6U9 Ga $3,000. Fine location, rent $25. Most/for dry goods, shoes and groceries. Can Stores, business places and real estate valid reason for selling. Must be sold|/bhe had for $65 per month on a lease for Havent a ld and = shan ced. No matt r $1,000 buys a medicine business. Wish|for cash by Oct. 1, 1909. Address No./three years. Or can be had with shelv-| where Saeatad ‘if one ‘ae 4 2 wl ge to sell at once. Address Wm. Woodara,|994, care Michigan Tradesman. 994 ing only at $50 per month. A. EH. Put-| oui of business ead cae yr mah 7 Gave. R. 1, Mulberry, Lincoln Co., Tennessee.|” For Sale—In California. I have for sale|nam, Milan, Mich. ie 977 _Jiand, 1261 Adams Express auldine, Chi- 14 a splendid retail business in one of the Dry batteries renewed cheaply, last/ cago, Hl. 125 $100,000 Profit Made the day I make you Ad Dea ony oo ee Se lone aa ew. Correct selentifie mothad.|” woe sale Onc B60 book bacuak \“@ i deed to my 9,000 acres choice agricultural | VA, 00D I ao ae about $40,000 in-|Send 25¢ for instructions. Fairmount] count wees, clean gp enact — 348, land, $12.50 acre. Write for particulars.|vestment for stock and buildings, and) -relepnone Co., Leighton’s Corners, N. H.|« re NG] ate Tr ades a ee 3ound to sell. A. KF. Bentley, Owner,|P2ys 10 per cent. on $85,000. Capable of 978 saan ee of Temple, Texas. 13 large increase. Good reasons for selling. ~ - ~ - ee cs ————— ¢ TLY : —— Write W. E. Alexander, 521 S. Spring St., Opening—Fine opening in city of near- HELP WANTED. ae a ee plant = ee Los Angeles, Cali. 993 ly 5,000 for furniture and house furnish- ~ Salesmen—Visitne “department, furnish- neapolis, Minn., well-known an Feady to x72 aa oe nese RA ig ate|ings business, centrally located’ store|,,.°°.” al z 8 yogtlies oe market for output; plant is in good a Bbc Dey ao cases ee which has been furniture store for 15|;.,5. and sa atures, t6 Caste oe ae ning order and running at present time.|¢4 99 to $6,000 cash. Location must be|Years. Can be had at reasonable rental. Lil va 1 pe ee ee aa nee Address No. 9, care Michigan Tradesman. | urrounded by good farming community| No exclusive furniture store in city. Ad-| (un. Hosiery Co.. Philadelphia, = oa 9_|in Indiana. ‘Will answer correspondence | ‘ress Box 67. Greenville, Mich. 958 reer rat are woe : - Wanted—Broker to handle liquid bluing|from other sections giving full pfarticu- For Rent—Corner store in new brick]. = eae ooo all around — and ammonia; also agents that call on|jlars. Add.ess 992, care Michigan Trades-| block, diagonally across street from Ho- pa la oe Boozers and would- grocers and department stores to handle| man. 992_|tel Belding. Excellent location. Good] Gye. ae ° Ceet one ee oe bluing and ammonia as a side line. In| “Bakery in best city Southern Michigan: |live city. Eight large mills, all in Oe cn - LAFOWEE, Swng — answering this ad., state what territory|established trade, good horse and two|eration. Store 25x85 feet. Fine light in aa: : you cover. Hagle Mfg. Co., Milwaukee,| wagons, one is new; will take part cash day-time, electricity at night. The best Traveling salesmen—Big salaries, have Wis. : 8 and balance to suit purchaser. Must sell|store building in city. Address W. P.|taught hundreds with great success. Sim- Texas Land—9,000 acres choice agri-|@t_once on account other business. Price| Hetherington, Agt., Belding, Mich. 944 |ple, commonsense methods. Complete cultural land, $12.50 acre; deep soil, clay eras Address 508 E. Main, Jackson, For Sale—Old-established general mer- Wainul * as ae pneing, 93ers Sub-soll: best in Southwest Texas Ad-|SUCn. 0 7 991 _|chandise stock in pretty village Southern| )#/mut St., Philadelph ee jacent lands retail $25 and above. A. For Sale—Nice clean grocery stock at Michigan. Fine fruit and farming dis- Wanted—Good salesmen to handle a ae K. Bentley, Owner, -Temple, Tex. 7 ibe ors a ee ae peaaer for oe oc eae large store building to — good line post cards. With the price we e sought one-half interest in store a an-jor sell. No opposition. Fine school,|sell at, you can make a goo le of x For Sale—Good clean stock of oo wood, Mich. C. F. Schuster, Fremont,|churches, creamery, flouring mill, pickle}money. Want good young bh io. eal : merchandise, dry goods, shoes, groceries : ‘ = Ke NOT ; } : reap Ta : €;; Mich. 90 factory, good railroad. Stock $6,000. Will|the trade. Will send a fine line of sam- ready-to-wear, located in one of the best| For Sale—Well-established meat busi- discount for cash. J want to retire. Ad-|ples for 50c, which can be sold to any | & towns in Southern Michigan of 1,500] 2€SS enjoying lucrative patronage. Cash ee ee en, See | dealer for ‘ree as price. Would .@.. population. Will invoice about $10,000,]Sales about $200 per week. Good location| Anything and everything to equip sidre, [oes Cec for samples, but as so many a sales $28,000 to $30,000 year. The right|@nd low rent. One of the best bargains] office, restaurant or ice cream parlor.| W0Uld send to gct something for nothing, parties can increase the business to|in the meat line to be found anywhere.|gome special bargains, second- ie ee a hie arge for samples. This is $40,000. Address No. 6, care Tradesman. | Reason for selling, owner has, other busi- goods. Michigan Store & Office erature | 5 “. wie ae Me Gace trom Soa 6 ness. L. N. Roussin, Manistee, —— Co., 519-521 N. Ottawa St., Grand Rapids, q on ite re, 2622 Olive S&St., = Nee a aes ae Mich 837 ee ee ee 9 Great Opportunity—$1,000 for my drug aes ; fr ae r : tei oe stock and Meturas: aie a i may Chas _For Sale—A multiple six drawer Na- For Sale— Stock of clothing and fur- Wanted—Salesman visiting stove and boves Mic} = jeronal Cash) Register, Also a) latest ime)... Cee ages gene 0 hardware trade to handle household spe- ii s0yEgan, Mich. o ave Dayton Co ing ale FF nishing goods in goed factory town 4,000| 0 7S li oe oe eee ¢ proved Dayton Computing Scale. oF | oa latio aoe rearly business of |Cialty as a side line; extensively adver- ott. Bakery—New, up-to-date bakery, all|particulars address Lock Box 3, Mack- $34,000 ae $35 000 y Stock YG cniaa cies tised in largest magazines; easy seller; latest improvements; all fixtures; two-j;inaw City, Mich. 976 316.000. Can reduce stock to suit buyer,|i#™mmense sales; big profits; in writing story building. Population 20,000. Must For Sale—Drug stock and fixtures with| Will lease store, best location, all modern | State line you are selling and territory — be sold at once, at a bargain. Hasy|or without building in a good town of 650 front. Geo. H. Sheets, Grand Ledge,|YOU cover. Address C. E. Swartzbaugh, pelea ae Loev, 1012 College — people. No competition nor cut rates to} Mich. 823 1837 W. Bancroft St., Toledo, Ohio. 998 rons Vere ee ee. contend with, Store has done a naying Wanted—An_ “experienced clerk in’ gene For Sale—Generz il stock merchandise, business in the same _family _ over 40). For ee Comey Sere well-located eral store, steady position to right party. inventories $1,600 in good farming com-|Years. I wish to practice medicine ex-|in one of the best farming sections inj Ww. Jackson & Co., Chesaning, Mich. malty, ueare< cemmelitive point Ker clusively. Address No. 952, care Miehi-|Central Michigan. Business well estab- g3y wise) an opportunity te | analke money gan Tradesman. 952 lished. Good reason for selling. Invoice we erro — - — ee a be : < o “Y — ——— — — about $3,000. Address F. S. Loree & Co., anted—Clerk for general store. Must For partculars apply to R. J. Prender- arocery for sale, snap. Invoices about|pR - pH’ 5. st. Johns, Mich gn be sober and industrious and have some > gast, c-o Lemon & Wheeler Co., Grand|$2,500. In southern part Michigan. Did }|-————— : ak previous experience. References required. ‘ Rapids, Mich. 19 $50,000 business last year. Write for Build a $5,000 business in two years.| address Sture, care ‘tradesman. 242 j Drug store for Sale. Must be a doctor. particulars. Address No. 951, care Michi-} Let us_start you in the collection busi- | ———— ee ~ Oe Price $600. Act quick. Address. Fr.|8an_ Tradesman. 951 |ness. No capital needed; big field. We} __ SITUATIONS WANTED. Choatal, Agt., Chase, Mich. 1 Drug and grocery stock for sale in hus- Po oe ae ler yp din First-class baker of bread, cakes, etc., Wanted—General stock located in small Om Lie ib i ao a a pointers and new plans. American Col-|“@DtS Permanent position, small city or town. Give full particulars. Lock Box Good fixtures, gas lights, rent cheap, dry lecti Savvies. 144 Slate £4. Detror. COUNTY town. Positively uses no alcohol 248, Coopersville, Mich ; territory. Invoices about $3000. Daily|lection Service, 7 ate st., a nor tobacco. Wages reasonable. Married Z “3 i TT : : : Tho sis as sales $80. Address No. 899, care Trades- | Mich. a hs man. Give first letter. Address or saie—1oU acres on 10rnapple fe eoraie $99 Well drilling machinery. Modern in/il, car ‘Tra a 1 pe Earns for Je fruit ~ gen-' For Sale—A good candy business on |eVery particular. Effective, durable, con- A = an ice ett 4, road re ’ ines "38 Wellington main street, Pontiac. Box 471, Pontiac, oe oo a ee aun UCTIONEERS ANG SPECIAL maauiel Place, City or Citz. Phone 9090. 999 Mich. - - a win oe ny oa coun 791 “The noted Mlinois auctioneers will close : ; : Wanted—By a Philadelphia manufac- : = : : ; aie ip 1 ld y Brass man of experience with $3,700/turer, salesmen on commission, to handle|. Drugs and Groceries—Located in best/Out your stoc k the right way, sales hek _ can get into profitable business for him-|a side line of turkish towels, scrub cloths, |fa™mers’ town north Grand Rapids; in-| (ix, — au jbusiness_ by a caus self and make big money. Up-to-dateletc., to the dry goods and department|Ventories about $1,300. Rent cheap, in| renee ie odinbure, ee ; ee ce se ee sn store trade for the State of Michigan. er prin Se ae Auction On Eidinh rare, ti, __ 986 _ orass and aluminum patterns p 1D-| Write territory covered and lines you re a eee US peas 1) ers and water works brass goods for handle. Address Textile qendtactirer, dress No. 685, care Michigan or ae LITERARY ASSISTANCE sale. No other plant in south. Southern|20922 North Howard St., Philadelphia, Pa. 185 Assistance given in re ports, debates, Brass Works, Candler Bidg., Atlanta, Ga. 924 oo Gelc. tisidees eeccery and hay a addresses for oceasions, orations, : 989 : ee 7 = _ y:17; lectures, speeches, club programs. Dept. ev and feed stock, with real estate. Will Reid Meas aaa plaids Rae 15 horsepower Otto gasoline engine for IF SPOT CASH take good real estate for part and bal- sale iat of Research, New a : sale in first-class running order. Cost ance cash. Address Moody & Geiken, ma —s oe a $850, will sell for $200. Address John | and quick action appeals to you, we will buy Pellston, Mich. 972 ant a. continued on next one Robson, Lansing, Mich, 965__| and take off your hands at once all the Shoes,|" for Rent—Long lease of best brick aa eal eb oe Clothing, Dry Goods, Furnishings, etc., or WE| tore in town of 1,000 people, Best of 2 S100 to ee will buy your entire Shoe, Clothing, Dry Goods ie country Seaennatie, Loca- ing ‘combined. Will sell or rent cheap and Furnishing stocks. We buy anything any/tion on main corner. Address No. 971, No trade, P. J. Thompson, Sycamore, |™@2 0T woman wants money for. Write usto-| 0.6 Michigan Tradesman. 97 g a a a 4 Ohio rh ae ane De ae gap | day and Wore ron to-morrow. = = =F eaiee ae : aul L. Feyreisen for Sale—Practically new _ stoc ry : For Sale—Cheap, small prescription 184 Franklin St., Chicago, Il. goods, groceries, Central Michigan town, ; ® AT case, set drug drawers, pulls and labels. invoices about $1,700. Rent reasonable. : Set square shelf bottles with labels. Two| Coffee roasting plant for sale; one 5- Good age ie s0r selling. a > } v4 8 ft. and one 6 ft. Silent Salesman plate|foot cylinder Knickerbocker roaster; one|969. care Tradesman. rl e: 22s. : > soe tops (Saginaw Show Case Co.) counter,|Fraser milling machine; one stoner; one For Sale—Agricultural and buggy busi- @ 8 ey, cases, scales, ete. All practically new.|cooling box; one exhaust fan; will selliness. Size building, 22x90; lot, 120x156. ‘ ome Snap for anyone starting small drug|the whole or any portion at any reason-|Good location, none better. W. W. Har- D RAPID store. Lane & Lane, Bad Axe, Mich. able offer. Address Robson Bros., Lan-|rington, North Branch, Lapeer County, 984 |sing, Mich. 966 ' Mich. 967 48 MICHIGAN TRADESMAN September 15, 1909 THE RINGING SCHOOLBELL. Over the Republic’s broad breast from ocean to ocean and from gulf to inland sea the schoolbell has be- gun to ring and millions. of little feet are starting to clamber up the long high hill of learning which leads to the most enlightened kingdom of cit- izenship which humanity has so far found. The little red New England schoolhouse, sanctified by the prayers of Pilgrim and Puritan, the shaky shack of the Western plains, rejoicing over unceiled walls and earthen floor, the snug school building of the town, splendidly equipped with all that an exacting teaching craft requires, the ecllege, willingly struggling for its life amid the academic groves whose leaves by its scholarship have been transmuted into Learning’s brightest boys, and the university that crowns the whole are bending their best thought to the solvinz of the single problem how to make of this army of marching millions the best trained veterans that republican citizenship requires. There is no need here and now of rethreshing the same old. musty straw. If the ancient classics have been weighed in the balance and found wanting let them without farther wrangling be displaced, but always for something better. If the schoolhouse in town or country has become too ambitious and is crowd- ing out the R’s for the accomplish- ments or what their opponents call so, then let the boys and girls go back to real reading and spelling, to Colburn’s arithmetic, to legible pen- manship and to the intelligent ex- pression of simple thought, only let us be sure that the-old ways are the better ways and that the going back is really better. If it be true that sci- ence in the schoolroom is really mak- ing good; that playing ball is an es- sential branch of public school in- struction; that manual training has claims in educational life which can not be ignored; that cooking and sewing are not so many whims but needs; that getting a living and be- zinning early are what the spirit of the hour is not calling for but de- manding, then, if that be best—al- ways on that condition — let the teachers from country schoolhouse to university President set to work at the beginning of the school year and tu the task in hand devote their best thought and their most earnest en- deavor. Candidly this will not be done, be- cause the American public does not want it. From beginning to end of the long education line the whole system smacks of a commercialism which this same American public not only does not want but is determined not to have. It has seen too much, and it has too much of ignorant in- dividual specialism to want any more of it, and the educational pendulum is swinging back with a daiiy increas- ing momentum from the repellent ig- norance and vulgarity which too oft- en the specialist displays. The fact is what the world wants—this part of the world anyway—is the culture which pure commercialism ignores and has always ignored. It is the short- cut, the get-rich-quick, the hurry-up and the short-time get-there that for years have held possession of the public mind, and the inevitable has followed. Greed by cutting across the educational corners has cut out of his schooling everything pertain- ing to culture and now with his pock- ets full of filthy lucre they make a most ostentatious display of the noun, while his manners in season and out of season are wearing the idea of the adjective to a frazzle. What the American home wants and what it is willingly paying for is a cultured citizenship. It has no prejudice against the specialist or the expert, but it insists that the ‘specialty shall be attended with a culture which makes it a refinement. Once the professions includéd this, but that was in the old days when the full course of professional life was the foundation of professional prepara- tien and study. Then the short-cut began. The doctor could kill or cure without taking a college course, the minister, if he was “tonguey,” want- ed no Hebrew and the lawyer, if he was “smart,” needed no education at all! We find, however, that men and women need the culture. Society is suffering for the lack of it to-day and it is the mission of the educator to furnish that first by the best meth- ods and let commercialism in educa- tion take care of itself. ——»-_e-~ ——_ Saginaw Jobbers Out on Seven Day Jaunt. Saginaw, Sept. 14—Monday, Sept. 13, a party of thirty-four leading rep- resentatives of this city’s commercial interests started out by special train to tour the section of the State nat- urally tributary to this city. It is the second Trade Extension trip of the Saginaw Wholesalers and Manufac- turers’ Association. For seven days, concluding Monday night, Sept. 20, the party will be on the road, spend- ing Sunday in this city, and in this time some 125 towns will be visited. The party is traveling in comfort and well taken care of en route. The train consists of a baggage car, smok- er, diner and sleeper. The cuisine is of the best, all necessary arrange- ments for the trip having been well ared for by the efficient committee in charge, consisting of J. W. Smart, O. D. Gilbert and F. F. Kleinfeld. This trip is merely for the purpose of calling on the customers of the various firms interested in their plac- es of business. Short stops are made in each place and the Saginaw repre- sentatives improve the time allotted by meeting their customers person- ally. Monday the route carried the train ever the Michigan Central to Oxford, thence over the P. O. & N. to Owen- dale and thence to Caro over the M. C. Railroad, where the night will be spent. To-day the train went to Vassar and thence over the P. M. Railroad to Deckerville, where the night will be spent. Wednesday the train proceeds over the P. M. Railroad to Saginaw and thence to Alma, where the night will be spent. in this State. Thursday Edmore, Vestaburg, Riv- erdale and Elwell will be reached and then the train returns to Alma, where it takes the Ann Arbor Rail- road to Clare, returning to Saginaw over the P. M. Railroad. Friday the party strikes the D. & M. Railroad at Omer and proceeds on up to Cheboygan. Saturday it returns over the M. C. Railroad to Saginaw from Cheboy- gan. Monday the M. C. Railroad is cov- ered to Lansing; thence the train proceeds to Durand -wia the Grand Trunk and thence to Saginaw again. Thirty-two Saginaw wholesalers and manufacturers are represented on the trip and, in addition, a represen- tative of the Board of Trade and Charles H. Smith, Manager of Details for the Industrial Exposition, accom- pany them. ————-2 The Boys Behind the Counter. Traverse City—Roy Wise succeeds James E. McEvoy as manager of the drug department of the Hannah & Lay Mercantile Co. This marks the rise in the career of one of the city’s most promising young men. Mr. Wise is thoroughly acquainted with the re- auirements of the business, having been connected with drug stores for several years. Fremont—A. F. Bacon, who has been in the employ of the G. E. Hain Co. for years, has purchased the plumbing business conducted by L. Graff and will continue the business on his own account. Scottville—F. I. Smart has resigned his position with N. G. Sayles and taken another in the Billington furni- ture store. Mr. Smart will be out in the open air more in his new calling than in the old and _ believes be better for his health. Onaway—C. W. Petersen, of Manis- tee, will locate here. He has accept- ed a position with McTiver & Hughes as book-keeper. it will Guy Braden has re- signed his position and accepted one wath the 1. &. C.. Co. City—Charles Carlson, who for the past year has been with the Hannah & Lay Mercantile Co. as salesman in the gentlemen’s furnish- ing department, has resigned to take a position with Carson, Pirie, Scott & Co., of Chicago, and will leave this city for his new location soon. Marshall—Carlton Vary has taken a position at Hyde’s drug store. Bay City—Burton D. Rees, for twenty years employed at the Grand Union tea store in this city, has been promoted to the position of manager oi the company’s store at Lansing. Traverse Lansing—Edwin Jackson, who has been employed for some time as a clerk in the drug store of Hedges & Gibson, at North Lansing, has resign- ed his position and has left to attend a school of pharmacy at Marlette. He is succeeded by F. H. Snell. Traverse City—John Chiechanow- sky, with the American Drug Co., expects to move his family in about two weeks to Battle Creek, where he has accepted a position. Mr. Chie- chanowsky has been in this city four years. er Natural Envy. “There are times when I envy my hair,” remarked the man who had fail- ed in seventeen different business en- terprises, “Because why?” queried his wife. “Because it is coming out on top,” explained he of the many failures. —_——__++<-—___ The Lawyer Gets It All. “If a man is going to make a will. should he get a lawyer to make it for him?” “Tt would be a safer plan.” “How so?” “Then there wouldn’t be anything left for the heirs to fight over.” ~~. ___ Kalamazoo—H. A. Lewis, of Chi- cago, representing the American Raw Milk Products Co., has been con- ferring with the Industrial Commit- tee of the Commercial Club, relative to locating a factory in this city. Al- though it was at first thought that the company might also locate one of the evaporating plants in Kala- mazoo, there is practically no possi- bility of this. A plant of this kind would require thousands of quarts of milk daily and as the city’s de- mand consumes the entire output of this locality already a terial for the product obtained as sufficient could not in the dairy districts where the company already has evaporating factories. The local factory 18 (t0 output of these evaporating plants make it into the products of the company. ——_e--~__ Irederick—The Wards have estab- lished a new camp about seven miles northwest of this place, which will be operated two years or more. The mill at Deward is operated day and night and will crowd the 40,000,000 feet limit closely in the year’s out- put. The Wards do some farming in ma- be easily as handle the of several and will various connection with lumbering, as a sort of side issue. They have an apple orchard containing 180,000 apple trees fear this place, one of the largest orchards in the world. no ne People who set a good example never know what it will hatch out. —_———_<-—