ta re y VED) SS AG ONC Se aa ey “9 A \ aS Hes & ITA Mt NK ks oO) Es ew (oe (Erk Sisco @ TRADESMAN COMPANY, PUBLISHERS2 <> FAWN QS 44 I> g Pag ve IU} ——— Be. PEE OLA IRL PEEP REPO OR UY IL ZAZA aa op B) ie : BS A 7 Aa] Oo Ke = Mt f\ CUMS ive : | . Twenty-Seventh Year GRAND RAPIDS, WEDNESDAY, DECEMBER 22, 1909 a? | _ by Che Legend of St. Christopher For many a year St. Christopher Served God in many a land, And master painters drew his face With loving heart and hand a On altar front and churches’ walls; And peasants used to say To look on good St. Christopher Brought luck for all the day. For many a year, in lowly hut, The giant dwelt content Upon the bank, and back and forth Across the stream he went, And on his giant shoulders bore All travelers who came, By night, by day, or rich or poor, All in King Jesus’ name. But much he doubted if the King His work would note or know, And often with a weary heart He waded to and fro. One night, as wrapped in sleep he lay, He sudden heard a call: ‘“‘O Christopher, come carry me!”’ He sprang, looked out, but all Was dark and silent on the shore. ‘‘It must be that I dreamed,’’ He said, and laid him down again, But instantly there seemed Again the feeble, distant cry: ‘“‘Oh, come and carry me!”’ Again he sprang and looked, again No living thing could see. The third time came the plaintive voice, Like infant’s, soft and weak. With lantern strode the giant forth More carefully to seek. Down on the bank a little child He found—a piteous sight— Who, weeping, earnestly implored To cross that very night. ‘ With gruff good will he picked him up, And on his neck to ride He tossed him, as men play with babes, And plunged into the tide. But as the waters closed around His knees the infant’s weight Grew heavier and heavier, Until it was so great The giant scarce could stand upright; His staff shook in his hand, His mighty knees bent under him, He barely reached the land, And, staggering, set the infant down, And turned to scan his face, When, lo! he saw a halo bright Which lit up all the place. Then Christopher fell down afraid At marvel of the thing And dreamed not that it was the face Of Jesus Christ, his King, Until the infant spoke and said: ““O Christopher, behold! I am the Lord whom thou hast served; Rise up, be glad and bold! “For I have seen and noted well Thy works of charity And that thou art my servant good A token thou shalt see: Plant firmly here upon this bank Thy stalwart staff of pine And it shall blossom and bear fruit, This very hour, in sign.”’ Then, vanishing, the infant smiled. The giant, left alone, Saw on the bank with luscious dates His stout pine staff bent down. I think the lesson is as good To-day as it was then— As good to us called Christians As to the heathen men: The lesson of St. Christopher, Who spent his strength for others And saved his soul by working hard To help-and save his brothers! Helen Hunt Jackson. Te Number 1370 “State Seal” Brand Vinegar has demonstrated itself to do eyes Cake of FLEISCHMANN’S YELLOW LABEL YEAST you sell not tan] only increases your profits, but also cS le ea) . "epee ~ ; ener =; re all that has been claimed for gives complete satisfaction to your it. The very large demand it patrons, has attained is selfevident. The Fleisch mann Co., Mr. Grocer! It increases your profits. Ask your jobber. of Michigan Detroit Office, 111 W. Larned St., Grand Rapids Office, 29 Crescent Av. Oakland Vinegar & Pickle Co., Saginaw, Mich. On account of the Pure Food Law . Are You In Earnest about wanting to lay your business there is a greater demand than ever for # wt & st wt yt Pure Cider Vinegar propositions before the retail mer- chants of Michigan, Ohio and Indiana? If you really are, here is your oppor- tunity. The We guarantee our vinegar to be Michigan Tradesman absolutely pure, made from apples devotes all its time and efforts to cater- ing to the wants of that class. It doesn’t go everywhere, because there are not merchants at every crossroads. It has a bona fide paid circulation—has and free from all artificial color- ing. Our vinegar meets the re- quirements of the Pure Food Laws of every State in the Union. wt yw just what it claims, and claims just what ithas. It is a good advertising medium for the general advertiser. The Williams Bros. Co. Manufacturers Sample and rates on request. Grand Rapids, Michigan Picklers and Preservers Detroit, Mich. Sd ol keeps moving oN el deed gc gy re in” a 2 ee. Start your ray on ae F) moving | The way they grow will makeyour friends sit upand take notice Lautz Bros.& Co. Buffalo,NY¥. Ask your jobbers Salesman Twenty-Seventh Year GRAND RAPIDS, WEDNESDAY, DECEMBER 22, 1909 Number 1370 Page SPECIAL FEATURES. py Christmas-tide the “Hope that]tures the future with the hopes thatjegraph and American Telephone & 2. Uncle Ben’s Method. Springs eternal in the human breast.” |thrill her as she prays and watches.|Telegraph affairs 4. News of the Business World. | : =a. nowhere so hearty hha ghest, and on earth peace L| TIME FOR ACTION 2 1 all aed sien.” | THE STAR IN THE EAST. | glad to have been| Will toward men. F Cn pol €, as the story rHsy . 1 rh 1 ae mh rT 4 ‘ i+ } ~ The earth was in the dark and/|there: but Thanksgivine is a day The Tradesman wishes its readers|bcoks would say, a pitiful se of des ‘ i : Be a aos ce 1 ae soa Ce . Soe ee 9” 1 +. t3 +t4 . 4 e a; ‘ 1 “great was that darkness. For INeEMOry Or. All are fh Merry Christmas May thé tution came licht i rybDody ' ese ee : ae Got? Mathie onl eocla: } sad 1 { ee tw el] : ‘ turies humanity, controlled by pas-| cattered now and fled.” Father and | world fest and 5 ( ound was teiling we SOTry the} : : ve if mother, saints, if there ever rere|and ma € mission of the Christ | sad it made t even S10N and power, and been groping and | 4 a , 2 iit I WECTe i< ee. ! h oak: . ‘ ; aly, are asleep in the low green | mas ope “that o s the lt k of if \t st ig | \ clutching whatever came in - i 1 : : if a tent whose curtain never outward |siarry Or the ye SO oles 12 Y » and with its covetous fingers until sel-|ewinee”? : ; t th its covetous fingers until sel |Swings,” and their places at the table |tipon them that the clouds tha t Zine tion, r¢ k- fishness and greed were or seemed /are vacant or filled by those who, un-|times cast shadow upon the way|ecd that 11 made him feel bad too 1 ¢ ° A pcg si it Hf cise ll i 1 zi ii we E Ps 1 1 “ 1 & F4 ] f ? ' } , 1 a to be the only impulses that held in|knowingly, desecrate them; and sojthey travel may only make beautit it makes me feel $10 bad,’ he said, : 1 : fe oo _- . <.. Ti. f.4, bal ¢ ‘4 14... ] ] PosesciGn tie minds Gi men In tac) “7 #2 Cot Ways, Ole 10 fas fanm, am (re sumset th Siac t Si pp the ll into his hat : H her ¢ hic eee ar | ; ] { j ] ‘8 ; me I f ) 11 Her 1¢ il Th EY VS < S { midst of this darkness, however, there |C™IT © 1S 3 oe eee | 1 ae ~ - i. ee } t 2 “tren ot spramc igio Leite 2 desice for some the conviction that ne [leaa past | 2 ae jiortunate one, . iS L Ae JE DALE { 2 Lit | | ' Se a A Ee | : 7 1 h } foals thine better than the all-pervadine MEUSE DULY Its dead; and then emerg- | THEY CAN NOT BE EFF ROE fhis town has CCITT I€Cilig pro- = ett Lilclil Lia ail-DCri Ve Lt a . / 7 1 oe | | nee 11 } ue 4 * gs 1 | 1 : gloom. Despair began to suggest its |'7& *TO™ the gloom of that past, span-| Once upon a time—and not so very |verbially bad for a long time because : ' a eled with star-memories thoueh it|long ago—President Woodrow Wil-|Grand Rapids is destitute of a con ' pposite extreme and. without nou. | &1¢€ | vith tal -MEeInoTr tie 1) ion iC “ I \'\ OoOdrow VV 1 I Inap 1 destitute OF] a €ou co Cues wal { hope that oe ' ' Sills Ml STroanins in the far-off East ne af day were bie. Only 1rOm its hea en bot | Grt tO modity tn en yhasis @) an oa | the misfort 4 b breaking, was seen the light of bean we are gladdened with the as-|real responsible man in jail eal t wanted is the big burly, at iss; < 5 i] 119 T) I i : : i j eis e * ‘ . : rising star Towards it the Magi iSurance that in the Hereafter the |' riginator of the schemes and trans-|rcugh looking chap who will express DS . : u Ve ED It Lt] AVE CULT, | : : ihom ircle chal] } | 1 thaelactions which are contrary { sehiic Ll : ait oe Pe | ae 4 eift-burdened, hastened; and fel ee Ga hall be restored and that }actions which ar USEATY UO PUDMe IS SYIMpatiy i CériImS (hat will Of ’ : i oat, . i : 1 . ae ve ' 1 1 2 ‘ i world, waking and wondering and|-*' with the dear o | summer interest legally lodged in the p juNnGderstood tne Dank S i “ . os] se . SLT } a adel “+ 5 L- } ry Py : : : 1 half-afraid tood razing int the | High in bliss upon the | of God,” |tentiary, would be worth more than| The Evening Press is big, but cat < all<¢ . SLOG Oy. 1m nto iC I | , | A : . : ‘ < thonucaond Ar ratione miulcted inih 1] } mall ol eo eek 1 a. eastern sky to watch the risine of the | That this hope is the mission of thousand corporations mulcted injhardly be called burly or rough look- - ' : = re | : - ine if he reform iS to he ox nuine ino hit 7 ~onfe Feelineo Sc f star. “And there were in the same ; 4 tly experiences af- Hes. if the FEroOrm 1 t¢ De venuilt | is but it confesses to feeling $5,009 : -land nermanent.”” read ie ok. . 4 ae aes oh country shepherds abiding in the field, | year Has jeem ore of Peer pa eee ie ee Cones hall } . c . 1 7° o 1 | ) T 1 t keeping watch over their flocks by |@isfortune and disappointment, de- Along about the time that « oun- | Case¢ rt is a good start. Now Ik i i: ei } 1 e : c ] 1 + ] night. And lo, the aneel of the Lord |) scted indeed is he wy ocheer|try was beginning { COV trom} us ow bad Senator Willian 1 4 . i; } F t y \ ] l 1 } | l came upon them and the glory of the |!" HEIStMmas St ind) wmoltme effects of he: St great mee den Smith feels and what the hot . 1 1 : : rey 1411 in. Phi t t - t Lord shone round about them; and anything be iat lies |tional exposition—in Phi | injmen, tne bankers, t eta ” iney were Sore afraid. And the an is povert ours But |1876—-we began to realize tha ( ts, the wholesalers, the theate ‘ z 4 . a) 2 ht e ie ae itle 6G et - lore 41°? s~mbhodie ‘ managers e t ni] sel said| unto them, “Fear not: for, home was a stable, a manger |titl Standard Oi embodied a /managers, th ee ea aie behold, I bring you good tidings of |" his life ene of continued|phase in business which was new to /all th thers 1 be directly - : > | i : : 1 vs) 1 ae 1 ot. “2 + ereat joy. which shall be to all peo- : it ended in glory and that|vs. About two months ago the United|benefited by the convention hall and ors at Bs Vill dick Lt al i p/% - 1 . . +s | 1 and Py -yffhar state “iret 11¢ 7 S 411] de- It To t ll bri t 1! il! ple) Bor unto) you is bern this day | and that suffer_jstates Cirewit Court at St. Paul de jthe crowd it will bring to town wil poverty and that toil t a Savior which is Christ the Lord. |ing brought to humanity the hope of]creed—three judges declaring in favor|do about it. | “ +1 | ‘ ; : And cuddenly there was with the an_|immorality beyond the grave. Hasjef the decree—that the Standard Ol) A year that has brought muc! mel a mulddtude of the heavenly host |S staimed us® But that same hope}|Company must dissolve. lprosperity is ne its end. A new ss “ > ~ Lf. he Star 4+ bya i4 . ine FEXt © ue 1 me ar 7 seems fu f nromise is 2a praising God and savinz, “Glory to | rom the Star in the East convinces This decree was an almost exact| yea! that seems full of promise is a 5 : i i +4 ort + 1 WP 44 Bile aera ¢ : lhan NI “4 +} ime s10]} hea God in the hichest and on. earth|us “Though your sins be as scarlet,|counterpart of a decree issued by an- hand. Now is the time to push th: peace, good w ill toward men:’ and | they shall be as white as snow,” andiother court of law nearly Cal the shepherds came with haste and ico all alone the line of human exist years ago and the second decree will, | should have for its foundation, “The found the babe lying in a manger.” |ence and in every phase of it there|from the viewpoint of actual busi. | The darkness of the earth was li a s the hope that Christ’s birth brought | ness, be just about as effective as an|selv ened at last; despair, cloaked in|into the world—a hope that never ]annihilator of Standard Oil as was its If Grand Rapids waits for philan- eloom, disappeared, and from that shines as brightly as does on|predecessor. ae public taxation or State aid it first Christmas morning until this that Christmas Day and the last to leave Whether or not the Standard Oil|{te build the convention hall the con- Ctar in the East and the cradled |S when the future unfolds to us its|seople are covertly smiling in their|vention hall will be a long, long time Christ it pointed out and watched over shining doors. ageregate sleeve is not known, but}coming. If those proclaim to-day, as they did then and Some one has aptly called Christ-|there are people who are turning the as they will for all coming time, that|mas childhood’s glad birthday. It is|trick for them—people who are heavi- directly benef ceive the quicl Hope came to the earth when Christ|because above the cradle as above|!y and directly interested in copy was born and that she, one of the|His manger hover life’s brightest|lead, steel, wool and a few ines Hee | multitude of the heavenly host, nev-|hopes. How motherhood, like Mary,|that, to say nothing of the present tribute accordingly, the convention er returning, has centered in the hap-'!croons to her cradled joy and pic-|manipulators of Western Union Tel-{hall will be built within the year. s will capitalize i Ct tions on a IO per ce UNCLE BEN’S METHOD Of Checking All This Nonsense. Written for the Tradesman. Families have their ups and down as well as individuals, and this year the Kellogg’s were taking their whirl at at them. They were not “strapped,” but they had been counting their pennies for quite a while now and they were having the time of their lives making both ends meet. John and Sue had reached that period in their éducational career which de- manded a larger outlay, and while Ann had finished her college course over a year ago like other first-class girls at this particular time she need- ed things and, with prices going up for every blessed thing anybody wanted to buy, the demands upon the paternal purse were simply alarm- ing. All there was about it—this was some of Mamsey Kellogg’s wisdom— the time for retrenchment had come and the Kelloggs, as a family, were going to retrench and that was all there was to it. Christmas No, John and Sue were not going home with schoolmates for the Christmas holidays. That meant ex- tras in every direction. They were coming directly home with the idea of spending just as little money as they possibly could and in the line of presents the widow’s mite example was the one that each must follow, noting carefully the must and trying to make up with cheerfulness of spirit for the scarcity of means and in this way lightening the financial burden, “Enow to press a royal merchant down,” of Kellogg, Sr., who for months now was having about all he could stag- ger under without meeting the usual demands of extensive Christams giv- ing. So when the children came home, sore both of them at being deprived of their expected pleasure, the gath- ering at the breakfast table the next morning was lively and candid if it was not wholly satisfactory. The young folks considered the whole business shabby and_ unnecessary, while Papa, sorry as he could be, saw only one way out of it, and that was to “cut your garment according to your cloth’ and if that wouldn’t do to give up the garment entirely. He would not run up bills at Christmas time that would take the rest of the year to square. He would say that to start with, and then now was as good a time as any, with everything so high, to “give what presents we do give and not indulge in a gift that means, if it means anything, ‘Here’s your Christmas present, con- found you, and you see to it that yours to me is worth just as much or there’ll be trouble!’” Well, that sort of talk wasn’t go- ing to do, and Mamsey cut right in hoping to change the current of thought to her own view of things before Uncle Ben, who was already ciearing his throat, should enter up- on airing his, which were not in harmony with the Christmas atmos- phere. “It’s true that Christmas comes MICHIGAN TRADESMAN but once a year, but that’s no reason for the twelve months by spending all your money at Christmas and being sorry for it. Nobody charge the Kelloggs with being mean and stingy, and I think if we simply say that we can not afford to give many presents this year it will be much better every way than for the sake of appear- ances to give these costly gifts that are not worth the money paid for them, just for the sake of appear- ances. “Now what I’ve _ been thinking of: to go without what we do not absolutely need and to give presents only to those who because we give them will prize them for ex- actly that and see to it that the pres- ent shall illustrate the widow’s mite idea. A year ago I was planning for Ann’s piano. Ours, like Othello, has ‘done some service.’ It is old-fashion- ed—which I don’t care anything about—but it’s been pounded to death and one could get no music out of it if one’s life depended upon it. The girl needs it, if a girl ever needed one, but it’s a case where the gar- ment has got to be given up. There’s where prudence comes in and Ann is showing her zood sense by being sorry and taking her disappointment cheerfully. She’s her mother’s own daughter and when the piano does come it will be a good one. “If a man ever needed an overcoat and deserved a good one he is sit- ting at this moment at the other end of this table; but I can tell by the way he’s managing that he is not go- ing to get any. John before he went back to school in September began teasing for a new suit. It’s pretty evident to me that he needs one, but I’m afraid he can’t have it. I’m go- ing to look it carefully over and if the tailor can repair it and make it decent Mister John will have to take the will for the deed and be satis- fied. Sue is convinced that it’s death or a party dress for the Livingston’s dance, but she’s mistaken. We’ll see that her appearance doesn’t disgrace the family name, but at this time there is to be no costly apparel for such festivities. Fearlessly and de- terminedly is to be the Kellogg pro- gramme this year for Christmas and V’m willing to declare that we shall be more satisfied with the result than if we had worried the man of the house with a pile of bills when we know that he can not pay them” Here Uncle Ben took the floor, so to speak. “I’ve been waiting with some curiosity, Emeline, to see where your long-talked-of sealskin is com- ing in. Going to give that up, I sup- pose?” “There’s no other way; but what do I care for that? Rather than add a worry to William’s list just now I'll give up all idea of ever having an- other sealskin. It does look as if it had been struck by lightning, but I don’t have to wear it. I go out but little anyway and when I do go I can furbish up my cloak so it will do. It will go very well with Wil- liam’s overcoat anyway, and as long 2s the others are willing to practice a little self-denial there is no reason spoiling coming can this is why I shouldn’t have my share.” This was the place for rebellion, if there was to be any, and Uncle Ben, who looked as if he might have some- thing to say under those circumstanc- es, looked from one to another as if this was the time to speak or else hereafter hold one’s peace. He was, as he often said, sick and tired of the Chrstmas gift. “You don’t give because you want to, but because you think you must. ‘The gift without the giver is bare,’ and yet you pay ten dollars for this and more or less for that, because a sort of intimacy you care nothing about calls for it, or seems to, which amounts to the same thing. That does very well while the money lasts, but the whole thing is exchanging equal values, only in too many in- stances you rather have your ten- dollar bill than the present you don’t like and don’t want and wouldn’t ac- cept if you didn’t have to. So I say the whole thing is wrong from begin- ning to end. I rather by half have a Christmas card, sent by somebody who sends it because he thinks kind- ly of me, than all the costly pres- ents you can crowd this room with. It isn’t Christmas giving, it’s Christ- mas lying, or, if that is putting it too sirong, it’s a Christmas make-believe, which had better be given up. Gen- erally, I’m sorry that you’ve hit hard luck. Now that it’s turned out like this, I’m going to say out and out I'm glad it’s hit you. If it hadn’t, I'd made up my mind to see if I couldn’t someway check this Christmas present nonsense, and now that I don’t have to I’ll see what I can do to accomplish the same thing in another way—my way, if I may Call it se.” So the breakfast party broke up, each one wondering what Uncle Ben’s “way” would prove to be. Odd as three sticks and never known to do anything as anybody else would do it, he had enough of Midas’s touch in nis make-up to change into gold whatever in the world of finance he engaged in, so that his two score years and something found him with more money than he knew what to do with and only himself to look out for. Mrs. Kellogg, his sister, the nearest relative he had in the world, offered him the home, which had been his for a good many years and which he thoroughly appreciated, only there were times, the children thought, when Uncle Ben contemplated a nickel much longer than there was any need of by a man who had so many of them. From the breakfast. table Uncle Ben went to his own room, where he was engaged for the rest of the morning. Leaving the house imme- Giately after luncheon Young John, who was downtown all the afternoon, saw him, lively as a cricket, here and there, now at the bank and now at his tailor’s, which led the young fel- low to think that if Uncle Ben would only do the right thing there would be little need of his going back to school with his old suit cleaned and pressed and looking for all the world as ifthe Kelloggs were not only down average December 22, 1909 at the heel but pretty well “frazzled” all over! Of course, after that breakfast talk nothing said about Christmas presents. Mamsey in her quiet way could not and would not let the day go by without the love tokens in His name, which to her meant so much, and it was easy to see that the whole family were sure that there would be no Christmas for them unless in some other way they should show their “Good Will to Men.” Even Un- cle Ben, as the day drew near, show- ed that he, too, was under the happy influence of the Christmas-tide and to the astonishment of them all, while ihe brightening in the East heralded the rising of the Star, he announced that the family as a party would dine at the Cosmopolitan and go to the play in the evening, an arrangement that jarred somewhat the ladies of the household, who wanted to de- vote that, ofall evenings, to the no end of things that the feminine brain and hand are then busy with. was As the recorder of events I am glad to report that the dinner and the play were both successes. Uncle Ben, as host, never appeared to bet- ter advantage than at the dinner and no box at the Opera House, crowded as it was, held a happier party than that which contained the and Uncle Ben. Kelloggs Nobody wanted breakfast the next morning before 9 and a peep into the breakfast room a few minutes earlier disclosed a well spread table with no lack of surprises, piling every plate, a noticeable feature being an enve- lope at the top of each pile except Uncle Ben’s. At the appointed hour in they came, Uncle Ben bringing up the rear. The envelopes, being on top, naturally claimed attention first and then was the time the fun began. Im- pulsive John tore his open first, glanc- ed at the welcome paper inside with a “Gosh!” that would have made every body look up if everybody’s eyes had not been glaring at the bit of paper which everybody’s hand held. Sue looked at hers, gave a scream of de- light and rushing to Uncle Ben hug- ged him and kissed him and called him “the dearest, kindest, bestest Un- cle Ben that the wide world holds! There!” Ann sat staring at her pa- per, rigid and_ speechless: Mamsey, with streaming eyes, her “face the face of an angel,” exclaimed at last. “Oh, Ben!” while William was oblig- ed to clear his throat before he ven- tured to express what he was so deep- ly feeling. At last, when the excitement had somewhat subsided, Uncle Ben took cecasion to remark that the silence was getting to be somewhat embar- rassing and, as he was the only one with no paper to gaze at, would they kindly read in turn the contents that seemed to each so satisfactory, “And, John, since your ‘Gosh!’ was the first to startle us, suppose you be- gin. Attention! Ready! Fire!’ John read: “First National Bank of Rayville, pay to order of John Kellogg $50 (fifty dollars), Benj. K. Fullerton. “Then in this note it says, ‘Here’s to the new suit with A Merry Christ- and &% December 22, 1909 mas from Uncle Ben;’ and a world of thanks, Uncle Ben.” “That’s all right. screamed. Why?” “Because this check says, ‘$150 for an up-to-date party gown,’ and I think that’s enough to make anybody Scream, You (are Ben, and I thank you!” “T’ve suspected for a long time that the ‘darling’ is true to a dot and am glad to have it confirmed! William, it’s your turn,” and in a voice that quivered a little the strong man said, “The check is for $200 and the note says, ‘For overcoat and _— sundries.’ Thanks now, Ben, and the rest by and by.” “Emeline, still weeping? Why these tears?” “Just th-th-think of it! A check for $s00 and a n-n-ote saying every cent of it goes for a sealskin. Ben, how could you?” “Too easy. Answer unnecessary. ‘Last the best of all the game.’ Ann, speak up.” “I can’t, Uncle Ben; I’m going to bawl!” And she did. Putting her pa- per into her mother’s hands and cov- ering her face with her own, she bent over the table and sobbed as if ler heart would break, while her mother said with broken voice, “The check is for $800, and it is for a baby grand piano; and on my word I be- lieve it is on that cart in front now!” There was a rush to the windows and surely enough the men with the music van had already got the big box to the sidewalk and were trun- dling it to the front door, while just Susie, you MICHIGAN TRADESMAN down the street four pretty large bun- dles were seen with a man behind each of them and all steering for the Kelloggs’. The men didn’t have to come in. There was a package apiece for the folks inside except Ann and . |Uncle Ben and each except those two a darling, Uncle | received a package and regardless of ownership proceeded to unwrap it. Naturally the piano received and re- tained the leading interest and when the old one had been removed and ithe new one had been satisfactorily located the contents of the big paper boxes came in for examination. All that could be readily tried on were tried on at once. The seal skin was a ‘beauty and fitted to a t; the men’s garments had been made by their own tailor and so were satisfactory; the women declared—Sue the loudest of all—that the party gown was a dream, and to wind up properly this part of the day’s proceedings, with Ann at the piano, running her con- scious fingers over the enchanted keys, they sang “Praise God from whom all blessings flow,” in whicia everybody joined with a_ heartiness never heard in that house before, That ended, William, with his eyes on Uncle Ben, asked how it happen- ed when he was so set against this Christmas nonsense that he had done all this, and Uncle Ben answered, “What I said was that I’d see if I couldn’t find some way to ‘check’ this Christmas-present nonsense. Each one of you has your check and that’s my way of checking it. From present appearances you are all satisfied and I know I am. It’s the best way I’ve found so far for the checking busi- ress and I’m going to keep it up.” He did, and Uncle Ben’s pun was the standing joke in that part of the country for a good many years. Richard Malcolm Strong. Ce ee What Other Cities Are Doing. Written for the Tradesman. The city of Wyandotte, twelve miles away from Detroit, is generous, toward concerns seeking new _ loca- tions, to a degree that will make its taxpayers sit up and take notice after a little. For example, a De- troit concern that is starting to build there is given a fine site of four acres, accessible to several railroads; free water for eight years; no taxes eight years; the city to pay 5 cent. of the factory payrolls after these payrolls reach $2,400 a week: the city guarantees to give three acres more if the company needs it. The contribution of the city to this pri- vate concern’s labor bill is to stop after a total of $50,000 has been given. Buffalo has secured contracts with the Erie Railroad for the elimination of its grade crossings on the Niagara Falls branch during the coming year. St. Louis has 279,222 books in its central library and six Grand Rapids, with not to exceed one-sixth the population of St. Louis, has nearly one-half as many books in for Der branches. its public library. The Pennsylvania Forestry Asso ciation held its annual meeting in Fhiladelphia last week and _ Secre- tary Rothrock’s report included the following: “The magnitude of the forestry problem is appalling. Haste 3 in planting trees is important, for long before the new crop of timber can be produced we will feel the pinch ef the timber famine. should plant twenty seedlings a year.” The State forestry exhibit made at Harrisburg by the help of the State Federation of Wom- en will be given also in Philadelphia. Toronto will build a new technical school. Pennsylvania million forest A deputation of citizens re- cently visited the United States to investigate our system of technical educaion and recommends, among other things, that the new school give attention to the clothing and textile indusries and to the dyeing of furs. A close connection between the techni- cal school and the factories is urged. It is believed that the cost of a tech- nical education can be reduced if most of the practical work is done in the factories. The women of Decatur, Ill, are starting a campaign for a crematory tor the city garbage. The home and grounds of Joel Chandler Harris, at Atlanta, are to remain as they are to perpetuate his memory and will form one of the greatest points of interest to thou- sands of admirers of “Uncle Remus” who visit that city. The Uncle Re- National in its scope, with membership dues only 25 Almond Griffen. Nothing beside will confirm imag- inary principles like real them. mus Association is cents. profit from ——___-< -~<~s_—____ - If you never dream of the impos- sible you will never do the possible. able customer a dealer can have. Ask your jobber for Royal Baking Powder. ROYAL BAKING POWDER CO., NEW YORK OF INTEREST TO YOU When a grocer sells cheap baking powders he invites dissatisfaction. The cake being spoiled by the powder, all the ingredients will be classed as inferior, to the discredit of the grocer who sold them. The sale of lower-cost or inferior brands profit to the grocer than the low-priced alum brands. In the long run it yields more of powders as substitutes for the Royal Baking Powder, or at the price of the Royal, is not fair toward the consumer, and will react against the reputation of the store. Royal is recognized everywhere and by every one as the very highest grade baking powder—superior to all other brands in purity, leavening strength and keep- ing quality. It is this baking powder, therefore, that will always give the highest satisfaction to the customer; and a thoroughly satisfied customer is the most profit- MICHIGAN TRADESMAN December 22, 1909 Movements of Merchants. Alba—E. M. Gazley will erect and equip a roller process flour mill. Port Huron—W. D. McIntyre has engaged in the confectionery busi- ness here. Donald—George Feneley has open- ed a grocery and men’s furnishing store here. Freeport—Benjamin Babcock has sold his meat market to Frank Hyde, late of Freesoil. Dowagiac—The Spring Lake Ice Co. has changed its name to the Spring Lake Ice & Fuel Co. South Boardman—Martin Bros., re- cently of South Manistee, have en- gaged in the meat business here. Waldron—Butler Terrill has moved his stock of drugs and fixtures from Muir and will engage in business here. Evart—Robert Seath and James Deacy, Jr., have sold their. Kalkaska meat market to James Brady, recent- ly of Sears. St. Johns—H. M. Hoerner & Son have closed out their stock of meats and will retire from business owing to ill health. A M. Aldrich & Co. have leased the Calkins building and will occupy it with a stock of hard- ware and groceries. Dowagiac—Fred Lyle, proprietor of the Dowagiac feed store, has sold his stock to local liverymen and will retire from business. Cheboygan—The Gustav Cham- pagne grocery stock inventoried $575. Alva Harpster, the assignee, will close out the stock immediately. Portland—James M. Webster will retire from the shoe business Jan. 1, and open a garage with salesroom for the display of automobiles in con- nection. ' Sparta—Lester Ballard has retired from business, selling his groceries to John Kleibusch, his dry goods to John Kraft and his hardware to Con- rad Kraft. Saginaw—The Rust Land Co. has been organized with an authorized capital stock of $6,000, all of which has been subscribed and paid in in property. Alto—George Perkins has sold his stock of confectionery to Webster Thompson and John Ellis, who have formed a copartnership and will con- tinue the business. Plainwell — Ingraham & Travis have purchased the bankrupt stock of harness belonging to F. D. Hav- ens and have moved it to their build- ing on West Bridge street. Wayland—E. A. Brogg has sold his building and stock of groceries to A, Burlington, of the Boston mar- ket, who will convert both places of business into one store. Brooklyn—Henry Cash, dealer in grain, lumber, etc., has sold his busi- ness to L. A. Watts and son Ray, who will continue the business under the style of L. A. Watts & Co. Charlotte—Thomas Waddell has sold his interest in the Waddell & Dennie meat market to his partner, Emmet Dennie, who will continue the business under his own name. Bangor—Frank Vollmer has sold his interest in the grocery and meat business of Vollmer & Burnworth to his partner, O. R. Burnworth, who will continue the business under his own name. Coopersville — The Mines Hard- ware Co. has sold its stock and fix- tures to Hillman Bros., who will con- tinue the business at its present lo- cation under the style of the Hill- man Hardware Co. Ypsilanti—A. A. Bassett has sold his interest in the Thompson-Bassett Whiffletree Co., manufacturer of wagon tongues, to F. E. Hecht, of Chicago, who is engaged in the man- ufacture of various steel products. Tecumseh—Jacob Miller has sold his meat market to H. H. Hughes and S. C. Johnson, late of Finlay, Ohio, who have formed a copartner-. ship and will continue the business under the style of the H. H. Hughes Meat Co. Martin—The Martin Dairy & Prod- uce Co. has engaged in business with an authorized capital stock of $9,500 common and $2,500 preferred, of which $8,500 has been subscribed, $300 being paid in in cash and $8,200 in property. St. Joseph—W. L. Holland has sold his stock of drugs to S. W. Rose, who has been associated with Mr. Holland in.the drug business as registered pharmacist for the past four years. The business will be continued under the style of the Rose Drug Co. Calumet—Josiah Harper and James H. Thomas have formed a copartner- ship under the style of the Harper- Thomas Co. and will engage in the grocery and delicatessen business and also open undertaking parlors with a flower store in connection. The new firm has also purchased the gro- cery stock of Obenhoff & Co. and will locate it on Fifth street, Red Jacket. Ludington — The youngest mer- chant in Ludington and perhaps in the State of Michigan, is Geo. Adam Drach, who has just taken charge of his father’s business and is pushing it with energy which promises to give most satisfactory results. When Mr. Drach senior died so suddenly a few weeks ago, his son George was attending the Michigan University at Ann Arbor. Leaving school, in the middle of a term, he hastened back to a saddened home and, giving up a bright future in another field, took hold of the business here with a force and intelligence seldom found in one so young. Manufacturing Matters. Detroit—The American Chair Co. has increased its capital stock from $20,000 to $25,000. Detroit—The G. H. Hammond Co. has increased its capital stock from $4,000,000 to $5,000,000. Niles—The Kawneer Manufactur- ing Co. has increased its capital stock from $75,000 to $500,000. Marshall—The New Process Steel Co. has increased its capital stock from $50,000 to $75,000 Detroit — The Automatic Door Hanger Co. has increased its capital stock from $10,000 to $25,000. Detroit — The Michigan Puget Sound Lumber Co. has increased its capital stock from $50,000 to $1,250,- ooo, Detroit—The U. S. Auto Top Co. has engaged in business with an authorized capital stock of $20,000, of which $10,000 has been subscribed, and $2,000 paid in in cash, Detroit—The Detroit Window & Stained Glass Co. has been organ- ized with an authorized capital stock of $35,000, of which $27,000 has been subscribed and $8,000 paid in in cash. Muskegon—The Superior Seating Co. has engaged in business with an authorized capital stock of $200,000 common and $100,000 preferred, of which $150,000 has been subscribed and paid in in property. Traverse City—A new company has been organized under the style of the Brown Lumber Co., with an authorized capital stock of $25,000 common and $5,000 preferred, ot which $25,000 has been subscribed and $3,000 paid in in cash. Detroit—A new company has been organized under the style of the Automobile Manufacturers Parts Co. with an authorized capital stock of $50,000, of which $25,000 has been subscribed, $1,000 being paid in in cash and $4,000 in property. River Rouge—A new company has been organized under the style of the Detroit Bridze & Steel Works to manufacture and erect steel bridges, roofs, buildings, etc., with an author- ized capital stock of $200,000, of which $150,000 has been subscribed and $20,000 paid in in cash. Detroit—The Goodfellow Tire Co. has been incorporated to manutac- ture and sell auto, vehicle and cycle wheels and tires and _ accessories with an authorized capital stock of $30,000, of which $25,000 has been subscribed, $10,000 being paid in in cash and $15,000 in property. Berrien Springs — The Berrien Springs Manufacturing Co. has been organized for the purpose of manu- facturing, buying and selling all kinds of furniture, with an authorized cap- ital stock of $15,000, of which $8,050 has been subscribed, $550 being paid in in cash and $7,500 in property. Kalamazoo—A new company has been organized under the style of J. B. Rhodes Co., for the purpose of manufacturing and selling automobile and vehicle supplies and sundries and road guides, with an authorized cap- ital stock of $50,000, of which $30,000 has been subscribed, $5,000 being paid in in cash and $25,000 in prop- erty. Perry—The Perry Glove and Mit- ten Co. is moving its stock into the new factory built four years ago but never used until now. W.N. Mc- Queen and John Alcott, who will as- sume control Jan. I, are responsible for the move. The capacity of the factory will be doubled, 280 persons being employed. Machines for the manufacture of sweater coats and toques will be installed. The factory will be run by electricity, also light- ed with it. The past year has been a particularly successful one. In- stead of allowing the hands two months’ vacation, as in former years, the employes will have but three weeks’ vacation, which they are tak- ing now. Work will be resumed the first of January. It will take at least six weeks longer to move all the ma- chinery and equipment into the new building. ee Incorporating a New Tannery at Rockford. The tannery which Hirth, & Co. have been erecting and equip- ping at Rockford during the past year has been merged into a separate Krause organization to be known as_ the Wolverine Tanning Co. The cor- poration has an authorized capital stock of $50,000, of which $10,000 is preferred and $40,000 common. None of the preferred has been placed as yet, but $25,000 of the common has been subscribed and paid in. The di- rectors-of the company are G. A. Krause, Samuel Krause, Otto A. Krause, Victor W. Krause and Ed- gar T. Hirth. The officers ‘are as follows: President—G. A. Krause. Secretary—Otto A. Krause. Treasurer—Victor W. Krause. The tannery will begin operations about Feb. to under the personal management of Victor W. Krause. _ o-oo No One Anxious for the Presidency? Port Huron, Dec. 16—Replying to your enquiry, I beg leave to-say that I have heard no names mentioned for President of the Michigan Knights of the Grip except H. P. Goppelt, of Saginaw, but in conversation with me a few days ago he positively stated he would not accept. The Detroit Free Press of last Monday says that Post C will present the name of Lou C. Burch for Treasurer. I have no information regarding candidates for office aside from these. F. N. Mosher. ———— > - They who would find perfection without pain are looking only to put an edge on a sword of lead. ———_2-2. ~~ ____ The more men prate of their faith in God the less willing they are to trust him with the universe. + One way to defend the right is to attack all wrong vigorously. » os December 22, 1909 MICHIGAN TRADESMAN WEY MOT yD pil | Bury if The Grocery Market. Sugar—The arrival of Cuban sugar is easing up the situation on raws, so that from now on both raw and refined grades will probably decline. Since the last issue of the Tradesman there has been a decline of 10 points in refined, reducing Eastern granu- lated to 4.95 and Michigan granulat- ed to 475. Tea—The market continues quiet, with a steady firmness in all lines. No special activity is looked for un- til the midde of January. Coffee—The demand for Rio and Santos coffee has been fair, with prices unchanged. Maracaibo is firm and in first hands a slight advance is asked. Mild coffees generally are in fair demand at steady prices. Java and Mocha are unchanged and in moderate demand. Canned Goods—There is a short- age in fancy peas being felt at pres- ent. The prices are the same as at the opening of the season. Tomatoes are moving slowly, with the prices the same as last week. Corn is in good demand and some grades are scarce. Prices are very firm. Spin- ach and sweet potatoes are moving very slowly, but prices are consid- ered cheap. The canned fruit market is not very active this week. It is reported on the Coast that California fruits of all kinds are firm, but the market is quiet, only a little filling- in business being done. All descrip- tions of Southern fruits are dull and somewhat nominal. Baltimore pie peaches, however, show an upward tendency on account of the light sup- ply of that grade. Gallon apples are well and prices remain the same as for some time. There is a very good demand for lemon cling peaches. The supply is limited and prices are firm. The continued de- mand for salmon has made the prices very firm, and the supply is small, on some grades, especially Columbia River chinooks and Puget Sound sockeyes. Pink salmon is in better demand than for years. Domestic sardines are not moving very fast, but the supply is not large. Sup- plies of imported kinds are limited and have a fair demand. The market is firm. The demand for oysters, shrimp and lobster is dull and un- changed in this market. Dried Fruits—Apricots are scarce and quiet. Raisins show absolutely no improvement and no particular de- mand. The coast holders are still trying to push the market up, but their efforts fall on deaf ears in the East. Citron, lemon and _ orange peel, dates and figs are all in fair de- mand at unchanged prices, Prunes selling very hye Ess ZA ‘are quoting $2.40. are unchanged and in fair demand. Peaches are dull and will be for some weeks. Prices are steady to firm and unchanged. Rice—There is a fair demand and the quality is very fine. The slow buying may be caused by the grocers being too busy with the holiday busi- ness and preparations for the Christ- mas rush to give any special atten- tion to rice just now. Cheese—The market is firm at %c advance over one week ago, with a seasonable demand. Stocks are very|} light for this season of the year. We look for no change during the com- ing week. Syrups and Molasses—Neither glu- cose nor compound syrup shows any change and is in fair demand. Sug- ar syrup is going out as fast as made and the price is firm. Molasses is sell- ing actively in New Orleans, but in Northern grocery markets the move- ment seems light for the moment. Prices are steady to firm on a ruling basis. Starch—Muzzy bulk, World Corn and Best Gloss, both bulk and pack- age, have been advanced Ioc. Fish—Cod, hake and haddock are unchanged in price and in moderate demand. Domestic sardines are most- ly quoted at $2.50 f. o. b. Eastport for quarter oils, though a few sellers Most of the sell- ing is from second hands. The gen- eral demand is light. Imported sar- dines are quiet and unchanged. Sal- mon shows no material change and a comparatively light consumptive de- mand. The market on Alaska and sockeye fish is still steady to firm. Mackerel is dull, and will remain so until after the first of the year. The market, however, is steady to firm, this applying both to Norway and Irish. Irish mackerel are controlled by strong hands. Provisions—Barreled pork and can- ned meats show a very slow sale. Pure lard and compound are firm at unchanged prices, with a good con- sumptive demand. There is likely to be an increase in prices this com- ing week on all kinds of provisions. ———__.2.. The Produce Market. Apples—$3@3.25 per bbl. winter varieties. Beets—$1.25 per bbl. fue Cickaers has been marked up another Ic, so that local dealers now hold at 34%c for tubs and 35%c for prints; dairy ranges from 22@23c for packing stock to 27c for No 1; process, 27@28c; oleo, 11@2oc. Cabbage—soc per doz. Carrots—$1.25 per bbl. Celery—$1 per box. Christmas Greens—Holly, $4.50 per for all crate; wreaths, $2.25 per -doz. double and $1.35 for single; green coil, $1. Cranberries—$6 for $6.50 for Late Howes. Cucumbers—Hot house, $1.20 doz. Eggs—The market on all grades is firm at last week’s quotations. There is a good demand and the receipts are about normal for the season. There is a good quality of eggs arriv- ing. We look for a good demand during the coming week. Local deal- ers pay 28@3oc per doz., holding can- dled at 32c and slickers at 33c. Egg Plant—$1.50 per doz. Grape Fruit—Florida is steady at $3.75 per box for 54s and 64s and $3.50 for 80s and gos. Grapes—$5@6 per keg for Malagas. Honey—t5c per tb. for white clover and 12c for dark. Horseradish Roots—$6.50 for Missouri. Lemons—The market is steady on the basis of $4.25@5 per box for both Messinas and Californias. Lettuce—Hot house leaf, toc tb; head (Southern stock), $2 hamper. Onions—-Home grown, for ever- Jerseys and per per bbl. per per 75¢ per bu.; Spanish are in fair demand at $1.50 per crate. Oranges—Navels, $3@3.25; Flori- das, $2.75@3 per box for 150s and 176s. Potatoes—The market is steady on the basis of 24@25c at the principal buying points in Northern Michigan. Poultry—Paying prices are as fol- lows: Fowls, to@tic for live and 12 @t13c for dressed; springs, 11@1I2c for live and 13@14c for dressed; ducks, 9 @ioc for live and 13@14c for dress- ed; turkeys, 14@15c for live @18c for dressed. Squash—tc per tb. for Hubbard. Sweet Potatoes—$3.50 per bbl. for genuine kiln dried Jerseys. Turnips—soc per bu. Veal—Dealers pay and thin; 6@7c for fair to good; oc for good white kidney. and 17 s@6c for poor 8@ << The Fire Department As An Enemy To Progress. That the Grand Rapids Fire De- partment achieved a notable triumph as fire fighters, in its handling of the Siegel fire Monday night, is beyond question. Equally true is it that the Siegel Co. was not the only sufferer because of the fire. The owner of the Shep- ard building which was so badly dam- aged is an unwilling loser, doubtless, but neither Mr. Shepard nor the Sie- gel people will feel their losses so ac- cutely as will the unfortunate hun- dreds of women who had waiting Christmas gifts—gowns,~ coats, furs, suits and the like—housed in the es- tablishment against the coming of next Saturday. Although the burning of the old structure occurred after 10 o’clock at night, thousands of people were interested spectators of the struggle against snow drifts and the frigid temperature and were hearty in con- zratulating the firemen upon holding the flames between the walls of the building thus preventing a spread of the conflagration to the west. In the same breath, however, many of the on-lookers—old residents who know that the row of buildings from the Herpolsheimer building to the two-story new building just com- pleted by the W. S. Gunn estate is more than half a century old—be- came impatient because the firemen were sO eager and so anxious to stop the destruction. “I wish the whole front could go up in smoke,” said one, “because it would help Lower Monroe street amazingly.” “I. dunno,” observed another. “Young Shepard has just put a lot of money into remodeling Lockerby Hall—and doing a really fine job too —so that he will not feel like putting up a fine ten-story building alongside the handsome structure of the Her- polsheimers.” “Pshaw!” ejaculated a third, “the fire insurance people will make the loss good and, besides, a good up-to- date store on that lot—on all of those lots for that matter—would prove a profitable investment.” ———— P< —____ The Judson Grocer Co. gave its fourth annual banquet to its em- ployes Saturday night in the large banquet hall at the Pantlind. It was an exceedingly enjoyable function, characterized by good feeling and good fellowship, and the ladies were there as well as the men. The tables were arranged in the form of a letter F in honor of Vice-President Edward Frick, who, unfortunately, was un- able to attend because of the ill health of his wife. The tables were decorat- ed with carnations, red roses and smilax and plates were laid for 73. The menu cards were in the form of a keystone, with a half-tone of Mr. Frick on the cover. Wm. Judson, President of the company, presided and his cheery influence brought out the best in all who contributed to the program, whether in song or speech. There were speches by Mr. Judson, Mr. Ball, Mr. Barlow, Mr. Stanton and others. John Bande Boegle gave a humorous recitation that made a great hit. Mr. and Mrs. W. J. Fenton sang several numbers, with Ferdinand Warner as accom- panyist, and Miss Daisy Cummins, daughter of Mr. and Mrs. John Cummins, charmingly rendered vocal selections. Mr. Fenton told a story in Scotch dialect. The ladies were not overlooked by the toastmaster and they, too, made graceful speeches and were heartily applauded. Last year the tables were arranged in the form of a letter J, in honor of Mr. Judson. This year Mr. Frick was honored. Ball, Barlow and Blake will likely furnish the initial for the table arrangement next year. The Judson company’s stock is more widely distributed among the employ- es probably than that of any whole- sale house in the city. Many of the office men, many of the travelers, and some who are usually classed as “help” own shares, and have a direct and personal interest in the com- pany’s prosperity. Under Mr. Jud- son’s inspiring leadership every man is made to feel that he is an im- portant factor in the enterprise and they all work for success—and get it. MICHIGAN TRADESMAN December 22, 1909 Holidays. Althouph the stores are still jam- med with customers crazy to be wait- ed on in purchasing their Christmas presents there are thousands who have profited by the advice, numer- ously displayed, to do their Christmas shopping early. I think merchants make a mistake if they do not put price tags on all goods in the windows, at least during the few weeks before Christmas, for, although people in general are much more liberal minded in their buying for Christmas than at any other part of the year, still even if they see something in a window suiting them to a T, they may imagine that it is beyond their means and pass on to try and find an article that “will do” and yet “isn’t, perhaps, so expensive” as the one passed by. The idea is shared by many that prices should always be made public in the show windows all the year round, as well as at the Yuletide sea- son. Some dealers, however, you nev- er could make believe this, while oth- ers might be made easy converts to the doctrine if any one took the time to explain it sufficiently to them. Many in trade say that if they dis- play in windows what they sell goods for other dealers will surely undersell them. As a matter of fact, storekeep- ers who are bound to ascertain the prices at which their competitors sell things will find some way to accom- plish their object. So I, with many others, say: Merchants, don’t be afraid to price-tag your goods in your windows. It is money in your pocket. Many a person was overheard by a bystander in the past week to say: “Here is the very thing I would like to get for So-and-So—I know she would be so pleased with it—and the price-tag just reaches the limit I can spend for her present. I’m going in and buy it—that will end my anxiety about one more present and I can strike her name off my list at once.” If merchants realized how many thousands feel as this woman did they certainly would do as the public wish about this very important item of price-taging merchandise in windows. : + © One of the most attractive Christ- mas windows seen recently had one of these immense red Christmas bells suspended from the ceiling so that the heads of the handsome dolls that were attached to the rim of the bell were just about on a line with the eye of the average pedestrian—about 5%4 or 534 feet from the ground. The dolls were all in gala attire and fill- ed even grown-ups with the desire to fondle them. “Do you know,” said a grey-hair- ed little old lady who stood on the dis- play, “I never see pretty dollies like these without feeling that I would like to have one of them for my own to love to death. I was depriv- ed of the companionship of dolls when I was a small child, my people being too poor to allow the luxury, and to this day I have not gotten over my passionate love for them. I’d really like to buy one for myself and play with it just like a little young one! Wouldn’t I be laughed at, IN THE COUNTRY sidewalk admiring the unusual When, unobserved by them, I watch- ed the hungry look in their faces I became filled with profound respect for them—they had either been starv- ed for playthings when they were young or were wishing for the them now to delight some child or children they hold most dear. Long may they live to enjoy the love of little kids! ——_--2<—___- “Buy the Truth and Sell It Not.” Written for the Tradesman. No matter how willing one may be to accept advice he can not act upon it nor profit by it unless he understands it. The proverb, “Buy the truth and sell it not,” is good advice if not a positive command. It was always an enigma, until we set our mind upon it to question, to study and to en- deavor to understand its meaning. By meditation we _ discover that there are a great many people who are doing just the thing enjoined and are actually getting richer thereby. Truth is bought by patient study, by diligent research, by costly experi- ence. Truth thus purchased is many times proclaimed to the world “with- cut money and without price.” The world pays vast sums for fic- tion; and yet it would be a mistake IN THE WINTER. T am longing for the pleasures that the fields alone can give, I am sick of being crowded where the luckless millions live, I am yearning for the freedom that the farmer boy enjoys Out there where no busy builders are producing ceaseless noise, Where the frost has made the wattles of the troubled rooster blue And the kitchen doorstep’s buried under snow a foot or two. I am sighing for the pleasure that the farmer doubtless feels As he wades out in the mornings to give Boss and Spot their meals. How I long to be there helping to haul wood upon the sled And to have the joy of chopping up the chunks behind the shed. I can hardly keep from turning from the city with its ills To go out and help the farmer who is doping for his chills. What a joy ’twould be to never have to dodge or skip or jump And how sweet in zero weather it would be to thaw the pump. How I hanker for such gladness as the farmer may possess When he has to do the milking when its’ ten below or less. I would say good-by forever to the city if I could— Gee, I’d like to be a farmer in the winter—YES, I WOULD! though, if any one caught me petting a doll?” And at the thought the white-haired little old lady laughed herself, as did also her younger com- panion, who expressed much the same sentiment. One could hardly blame the little old lady for her enthusiasm on the subject. Even if women had plenty of dolls in childhood the dolls of the present are certainly fascinating enough to inspire in every woman with a heart a deep love for their pretty selves—a love that often be- gets a desire for possession. * * * I have been amused and somewhat surprised at the number of men who haunt the windows filled with Christ- mas toys—I mean men unaccompan- ied by children. Either they feel to- wards them as the women I have de- scribed are moved by an exhibit of lovely dolls or they are gazing to find out if there is something they would like or can afford to give to some child whose personality has wound itself around their heart. Many of those observed were from the lowly walks of life, judging from their coarse, often ragged, clothes. to say that fiction commands a higher price than truth. Those who are so ready to exchange their money for fiction are not willing to give that which is of greater value, namely, mental effort, valuable time, per- sonal inconvenience and self-denial. Seekers for truth not only pay money for means to prosecute their search for truth but they give that which is worth more than money, as before enumerated. They give what money can not buy. Money—its possession or the ad- vantages which it might procure—can not divert the earnest student from his search for truth. Money can not induce him to devote his energies to other pursuits—to lesser objects. He labors for money only to get where- withal to supply his physical needs and continue his enquiries for truth. The seeker for truth is not gov- erned by a commercial spirit. His motive in buying is not to sell again— not to secure material profit. He pays the price necessary to obtain truth be- cause of a love for truth. When he becomes its possessor he so realizes its greatness, its bountifulness, that he wishes to impart it to everyone. All he may give can not reduce his own supply. The possessor of truth can never be impoverished by impart- ing it to others. He is enriched by giving as well as by gaining. “Sell it not,” does not mean to withhold the truth from others; does not mean to keep it a secret. The idea is not to make merchandise of it—not to barter with it—not to ex- pect material gain in exchange for it. Give it freely, for the world needs all it can get. In giving to others you gain that which can be secured in no other way. No doubt there are other lessons in the same proverb. No doubt there is deeper meaning along the line here- in suggested. It is time well spent when opportunity is found to study the sayings of the Man who was di- vinely endowed with wisdom above all others. E. E. Whitney. Wanted an Audience. Mme. Melba, at a dinner in New York, told a story of a little son of wealthy parents: “He stopped at a New York hotel with his tutor and governess,” she said, “and one night the two guard- ians went to the opera, leaving him alone in his apartment with his toys. “About 9 o’clock his bell rang fu- riously. He didn’t understand the telephone and one of the assistant managers hurried to his suite and knocked. “Did you ring, sir? he asked. ““*Yes,’ said the little fellow, ‘please send some one to hear me Say my prayers.’ ” oe? >____. Might Be Worse. Of the members of a certain Chi- cago club there is one, a good fellow, but a hypochondriac, who is a grea trial to his friends by reason of his tendency to dilate tediously upon his bodily ailments. “How’s everything, Tom?” asked a friend in the billiard room one even- ing, as he slapped the hypochondriac on the back. “Oh, awful!” replied the unfortu- nate one, gloomily, “I suffer dreadful- ly with my hands and feet.” “Pretty tough, old man,” was the sympathetic response. “But cheer up, think how much inconvenience would suffer without them!” ——_+-~___ Wants But Little. Furniture Agent—I would like to sell you a swell dresser. Mr. Wayback—Don’t need it. That violet-socked, purple-tied, tweed-suit- ed college son of mine is all I can pay for in that line. Furniture Agent—How chiffonier? Mr. Wayback—If I ever buy one of those blamed buzz-wagons I’ll run it myself, thanks. one ors: The Bright Side. A certain lady prides herself upon always looking at the bright side of things. “My dear,” moaned her hus- band one day recently as he tossed restlessly on his bed, “it’s the doc- tor I’m thinking of; what a bill his will be.” “Never mind, Joseph,” said his wife, “you know there’s the in- surance money.” you about a “ » wv b * ~ f Pag - € am TH ~ e 4 . ~ ~dhe a \ 4 + ~~ > &® 4 ~ wy ae <* r ~ ee ~~” al i) > December 22, 1909 SIDE AISLE NOTES. Oddities and Weaknesses of Holiday Gift Seekers. Written for the Tradesman. That she was very tired was evi- dent in her frequent efforts to con- ceal the fact by pulling herself to- gether with a smile as she stood more firmly upon her feet and, with a snap- ping eye that told of determination and pride of profession, was all cour- tesy and attention to the customer that had just appeared at her coun- ter. “Anything for you, madame?” ask- ed the clerk. “Yes, and thank you. I’ve come to you as a ‘last resort,’” said the lady customer with very little diplomacy. “IT have been all over the city—be- lieve I’ve walked five miles to-day— and to every store I could think of and haven’t found it yet,” the lady continued as she fumbled the inte- rior of her pocketbook. “Perhaps I can help you. What is it you wish?” asked the clerk. The lady did not answer at once as she was evidently quite disturbed at not finding that for which she was looking, but stil! wiggling the tips of her gloved fingers in the pocketbook she presently ejaculated: “I just hate to shop during holiday week.” The saleslady smiled patiently but said nothing, at which the confused customer asked: “Don’t you hate the holiday season?” The girl behind the counter replied that she rather enjoyed the excite- ment and the crowds of holiday times and was going to add that she liked business when business was rushing, but was interrupted by the lady, who cried: “There! I know. I left it up there at the linen counter. I believe its gone by this time,’ and away she sped with no apology to the clerk whose time she had been taking and without giving an inkling as to what it was she desired. “Do you have much of that sort of thing?” asked an elderly gentleman who had been waiting to be served. The clerk replied, “Frequently,” and then asked the gentleman his desire. “I’ve got to get a Christmas gift for a niece, a girl 17 years old, who has blue eyes and light hair and yet is not a perfect blonde, and I am up against it—don’t know what to get.” As he spoke the clerk had taken a vecklace, an imitation turquoise set in gold, from the showcase and holding it before the customer asked: “How would you like something of this na- ture? It’s a very recent pattern and would look lovely on a pretty young oink “By hen! but that is pretty,” said the man as he took hold of the trin- ket gingerly ““How much is it?” The young lady had “sized up” the customer and replied: “It is pretty but not what you want to buy for your niece. This one is only four cdollars—too cheap for your niece and, besides, it is imitation. You wouldn’t care to give an imitation thing to your niece, you know,” and then from an- other case she produced another neck- lace. “Now this is the real thing, only sixty dollars—marked down to fifty. “Say,” said the gentleman, “on the | MICHIGAN TRADESMAN | square, it’s for my niece—I’ll take the | other one at four dollars.” And the sale was made and deliv- ered, the customer going away well pleased. As he left the clerk ob- served: “TI’ll bet it isn’t for his niece.” “On what do you base your opin- ion?” asked the interviewer who had been a silent unnoticed witness and eavesdropper. “Because it’s a common bluff among some men—I can tell ’em on sight,” she responded. Just then a floorwalker advised the interviewer to follow a group of three little girls, 11 to 13 vears old. “They asked for the toy department.” he added. “Go watch ’em and you'll get something good.” The trio of little misses were all excitement and responsibility — ex- citement over the display of toys and responsibility over what they desired to get and the respective amounts of money each one had. Almost instantly they hovered over the doll exhibit, uttering little cries of admiration for each doll and di- vided as to whether they wanted boy- dolls or girl-dolls. “Isn’t this one sweet?” said one to another. “I like the blonde boy best.” Then a_ toy baby cab caught their eye and as they saw two real boys in ecstasy over a train of cars, one observed, “Isn’t it funny all boys think of is engines, hose-carts, trains of cars and automo- biles?” At this one of the girls said: “Well, all girls can see at Christmastime are dolls and dolls’ things.” ‘Let's up to the Pen-Cent go Store,” said the littlest of the trio when informed that a pair of roller skates she had seen and coveted cost $1.25, and when asked why she want- ed to move on she allowed that she still had five gifts to buy and had but sixty-three cents left. The revelation by the smaller one caused the others to take an account of stock, with the result that the clerk who was waiting upon them lured them to another counter, where less costly articles were on view. Just what thdy bought is not known, but shortly after they were seen tramping their way through one of the center aisles and one of them was heard to say: “I have presents for every one except Lucy and ‘have thirty-one cents left.’ A companion added, “I have everything I want and five cents for my car fare.” “See that old lady at the lace coun- ter?” said a floorwalker and, the in- terviewer giving an affirmative re- ply, he added: “Well, along last Au- gust she was in here and bought four pounds of wool yarn. She’s 82 years old, she told me, and she said also that among other things she has knit eight pairs of stockings—a pair each for eight sons—all farmers and all wear woolen socks.” The interviewer shuddered and the usher continued: “And what do you think she is after to-day?’ Not being interrupted he went on: “Well, _ sir, she bought some of the finest white flannel we have in stock to make some ‘pinnin’ gowns,’ as she put it, for a great grandson who was born about a week ago out in Montana, 7 and she expects to make the gar- ments and have ’em reach the young- ster by Christmas.” “Smart old lady,” said the listener. “Mr. Tradesman,” was the cai! from the perfumery counter, which caused the investigator to “did you ever hear of Kathairon?”’ Not realizing that he was, in 2 way, confessing his advanced age, he replied: “Sure thing. It was a very popular hair dressing fifty years ago.” “There! what did I tell you?’ the girl said in a tone of triumph to an- other girl clerk at her elbow. “What did she tell you?” asked the representative of the Tradesman. “She said you were over 60 years old and I contradicted her.” “Thank you,” said the newspaper pause: Lyon’s man as he bowed and, turning to the first questioner, he added: “And I re- member clearly the day and date you were born—but I am not saying any- Charles S. Hathaway. ~~ ___ Bissell Carpet Sweeper Looked Good Abroad. Switzerland, thing.” Basle, Dee. 6-1 thad reason to think of Grand Rapids to- day, for as wife and I looked in the windows of a house furnishing goods store here she spied the Bissell car- pet sweeper. Then we wondered if it bore the name of Grand Rapids and, on closer inspection, so found it. We see a gcod many American goods over on this side, but nothing we have seen looked better than the Bissell sweeper. Charles M. Smith. in our travels to us history. Write for our Spring offer. Bissell’s New Ball Bearing Carpet Sweeper The First and Only GENUINE BALL BEARING SWEEPER Ever Produced Bissell Carpet Sweeper Co., Grand Rapids, Mich. (Largest and Only Exclusive Manufacturers of Carpet Sweepers in the World) Branches: New York (Eastern Office, Salesroom and Export Dept.), 25 Warren St.; Niagara Falls, Canada, Factory; Paris, France; London, England. aie T takes mechanical merit of a high order to win imme- diate favor with the public, and measured by this stand- ard, and considering the business we have done during the past year, it demonstrates how fully as well as promptly the trade and buying public have recognized the superiority of our Ball Bearing Sweeper. The Ball Bearing is the easiest running sweeper ever made, and contains among other valuable improvements the most positive ‘‘Friction’’ of any sweeper on the market. ented features are also embodied in the Ball Bearing ma- chine, such as Improved Dust Proof Axle Tubes, Anti- Raveler, Corner Support for Furniture Protector, Metal Covered Handle Thread, Etc. While on the market but one year, the Ball Bearing Sweeper constitutes over three-fourths of our entire busi- ness, and by the close of this year fully four-fifths of our entire output will be Ball Bearing. The reasons for this are plain: The Ball Bearing is the easiest running, most durable, most saleable and pays the dealer the best profit. The introduction of other cleaning devices has only served to stimulate the demand for our goods, as the public now better realize the value we have been giving them, and further, that the Bissell Sweeper is absolutely indispens- able in the home, no matter what other cleaning apparatus may be installed. In proof of these statements we have just closed one of the largest and most satisfactory year’s business in our or Brush Propelling Power All our other notable pat- MICHIGAN TRADESMAN December 22, 1909 MACHIGANARADESMAN DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY Corner Ionia and Louis Streets, Grand Rapids, Mich. Subscription Price. Two dollars per year, payable in ad- vance. Five dollars for three years, payable in advance. Canadian subscriptions, $3.04 per year, payable in advance. No subscription accepted unless ac- companied by a signed order and the price of the first year’s subscription, Without specific instructions to the con- trary all subscriptions are continued ac- cording to order. Orders to discontinue must be accompanied by payment to date. Sample copies, 5 cents each. Extra copies of current issues, 5 cents; of issues a month or more old, 10 cents: of issues a year or more old, $1. Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. December 22, 1909 THE IMPOSTOR OF THE AGE. So Dr. Cook is an impostor after all. He may have seen the North Pole in imagination and, perhaps, the most charitable view of the unfortu- nate situation is to dismiss it with the thought that, perhaps, he may have become insane through privation and hunger and cold and imagined things that did not really exist Many peo- ple who have good homes and com- fortable surroundings have done the same. Dr. Cook’s closest friends in- sist that he is not in his right mind and has not been since he returned to America. The feature that appealed to the people and endeared Cook to them was his broad and generous spirit. He might have said nasty things about Peary and undertaken to dis- credit him, as other frauds and fakirs have done in the past, but, instead of adding insult to injury and treachery to deceit, his innate courtesy led him to adopt the other course and the people believed in him because they thought they saw in him evidence of real greatness. Mr Peary is welcome to the honor that will come to him as the dis- coverer of the Pole. He is, no doubt, the first white man who ever set foor on the apex of the world, but in mak- ing the long and wearisome journey and since his return to America he has shown by his waspish disposition and unbridled tongue that he is not capable of taking rank as a true gen- tleman. His treatment of the natives, kis sending the only remaining white man in his party back just before the goal of a lifetime was reached and the nasty things he has said about Cook and those who believed in him stamp him as a man who will never take.a place among the great ones of the earth, because, after all, a man’s personality means more than his ac- tual achievement and the spirit in which he does his work means more than the actual work itself. THE CHRISTMAS SPIRIT. We may have our windows exquis- itely trimmed. The Christmas greens may be combined with faultless goods in a manner which can not be criticised. The variety may be all that is desired, and the prices satis- factory, yet with the atmosphere as “Cold as Christmas when Santa does not come,” the most earnest buy- er halts for a moment inside the door and then passes on with an in- voluntary shiver. What has happened? He _ just sizes up the atmosphere of your room. The thermometer of human sympathy is even more sensitive than the mercury in the normal instru- ment. A pleasant smile, a_ cordial “Merry Christmas,” a glad-to-see-you look, send the interest in your stock bounding upward, where it will re- main until he has backed the recep- tion by solid investigation. But a cold, indifferent look, an impatient “Hurry up your order. I’m too busy this morning to wait for foolery,” sends the fluid in the human arteries down to the zero notch. A _ quick order is given for what must be pur- chased, and the object of more vital interest, the one which requires some consideration, is left for a more con- venient and congenial store. You expect a rush of business. Prepate for it in advance. Have enough help that you can at least find time for a cheery greeting to every one with whom you come in contact. If you can not give to all a bit of personal attention, indicating briefly some bargain along lines in which they are likely to be interested, at least appear cordial. Show that the Christmas season has invaded your heart as well as your store. If they see no sign of it in the former, they may entirely ignore its pres- ence in the latter. Good spirits make liberal buyers; they also make good sellers. The one condition gov- erns largely the other. HELP THE CHILDREN. At no other season are there so many juvenile shoppers. The _ holi- days call for many presents, some of them to be purchased clandestinely. The shop keeper who would make the most of this season must have many secrets to hold. Brother is pitted against brother, and he holds the faith of both. Little folks spend their Christmas money without the advice of the parents—that is, the part bestowed upon the latter. This is a season when much sharp work may be practiced or when the honesty and interest of the merchant can be tested and found not wanting. If a little one is attracted by a glit- ter which you know is not perma- nent, turn the taste to a more sub- santial object that is sure of proving more satisfactory to the recipient. You may get the best of the bar- gain, but—don’t. It does not pay, morally or financially. It is sure to reflect. And even if an inquisitive aunt does not question the child re- garding the cost of mamma’s new scarf, in after years it will grow in wisdom and recall the imposition every time it comes in sight of your store. On the other hand, the man who can lay out a good supply of appro- priate articles at the price named can give honest advice regarding the merits of each. Such a merchant is the one who eventually draws the trade which can not be supervised by the adult. If a present is to be se- lected by the school for the teacher, it will pay him to be ready with suit- able articles; and if the funds are a little shy for the purchase of one es- pecially desirable, it is only public spirited in him to put it down with- in the limits, even if by so doing he sacrifices his own profit. All these little things are appreciated by the public and they show this apprecia- tion in a substantial patronage. A WORTHY WORK. There is a great deal of home mis- sionary work that is sadly in need of doing in this country. One full of zeal and ambition to help can find ample opportunity close at hand. In a sense there is more field for this sort of operations in the South than in the North, but goodness knows there is field enough in every city and village in the country. If any- body does not care to get very much interested in the blacks there are plenty of mountain whites deserving of education and Christianizing in- fluences. They are a queer company of honorable lineage who, perhaps, have lived up to the light that they had but not to that which they might have had nor to that which they are to have. It is certainly just as worthy to look after the poor whites as the poor blacks. All this is suggested by the an- nouncement that Dr. William G. Frost has resigned the presidency of Berea College on account of ill health. He picked up and resuscitat- ed that educational enterprise in the Blue Ridge Mountains in 18093 and since then has labored earnestly and consistently and to good purpose. These mountaineers are looked upon as moonshiners, ignorant, given to cliques and fueds, looking for a chance to fizht on sight, and as a matter of fact a good deal of that indictment is true. They were origin- ally good people and may be so again. Already the influences that have gone out from Dr. Frost and his college have been manifest and very consid- erable advance has been made. Pre- sumably there is some one else to take up the work he lays down and perhaps to do it as well. That he has broken down under it testifies to his devotion. France has a new automobile law, taking effect January 1, which it is said has the approval of nearly all automobile owners and it is be- lieved it will bring a good revenue to the public treasury. There is to be an annual tax on each machine, grad- ed according to the horsepower. The theory upon which this tax is levied is that the higher the horsepower the heavier and speedier the car and therefore the more serious the wear and tear on the roads. Foreign own- ers will have to pay as well as na- tives, LEAL NIE SELENE EAT ENTREE ERE NT No man hits the mark of rizht- eousness by aiming at respectability. SEAT RLNI TESAOGESETETOEENRRICE TS Many believe in the discipline of suffering, providing others take it. THE DEAD KING. A good king and a bad husband and father, too tender hearted to sign the death warrant of a criminal, yet the heartless exploiter of the Congo na- tives, perhaps the shrewdest business man living, although the most profli- gate prince in Europe, up to date statesman, enlightened promoter of jadustry and commerce, art connois- seur, benefactor of his people, domes- tic tyrant, spendthrift, gambler, em- bezzler, hero of a hundred scandals in which women notorious and obscure of several great capitals figured, Leo- pold IL, King of the Belgians, a man of contradictions, offered per- haps the most curious study in his- tery to the analyst of character. In his public capacity he showed many qualities of greatness. In his private life he was vicious, reckless and cyni- cal to the point of indecency. Age brought no change in him. The clos- ing years of his life, well past three- score and ten, were marked by some of his wisest and most public spirit- ed acts and by at least one of his most flagrant excursions in the realm of gallantry. A newcomer in the ranks of Mich- igan monthly periodicals is the Pere Marquette, published at Detroit in the interests of the men employed on Michigan’s great railway system—the Pere Marquette. Paul Leake, many years a newspaper writer Detroit, having been financial editor of the Free Press for several years, is the editor of the fo x in new magazine. The fact that this magazine is dis- tributed gratuitously to the employes of the railroad in question—otherwise the subscription price being $1 a year, and that the December edition pre- sents a complete index of every sta- tion in the system, together with the name of every station agent, the population of every town or city, as given in the census of 1900, distances from division headquarters to each station, the connections with other roads and much other information of interest to employes, shows clearly that it is a magazine calculated to bring employes in closer touch with each other and to develop a more in- timate relation between employe and employer. _ RNR HH ieee aR EES NEN RENE The moral to be drawn from the Cook episode is that the person who imagines things—and the world is full of such persons—can not mas- querade long in the fierce light of criticism and enquiry which is cur- rent to-day. Unjust suspicions and unfounded aspersions may zo un- challenged for a time, but in the end truth triumphs and the right pre- vails. The world is full of pretenders and frauds and cheats and backbiters and slanderers, but the man who ignores them all and_ pursues his daily duties, indifferent to his sur- roundings and oblivious to the storm of gossip and slander which is ram- pant in the minds of his enemies, ultimately emerges from the ordeal stronger than ever before. | AER NAT EA PR A OHNE BEE LOR ENE BRP The world is not likely to believe in your faith if when it looks for fruit you can show only sound roots, bie < » >»* « ” ia ~* ar ~ * we a & 4 Ww +, oe 4 (b > 2 fe \ —- * a - & r . - = . = < “" b - ~ Bid _~ “ > =k \ « a ? > 7 ») (a | a ya 4 $ December 22, 1909 MICHIGAN TRADESMAN NOT IN GOOD FORM. A certain Eastern periodical that thinks well of itself and justly so has been having a little amusement, not to say fun, over the fact that there is a certain Washington sub- official who has so far never been seen in his shirt sleeves, a condition Icading to the belief that one of these days the elite of European upper-ten- dom will have no cause to complain of an American wunconventionalism that can not see anything particularly out of the way in a man’s going around in his shirt sleeves if he wants to. If comfort and longevity have anything in common the man with his coat off lives longer and is a great deal happier, while he does live, and it, therefore, follows that if being in one’s shirt sleeves is bad form, it is so much the worse for the form. Leaving to the periodical the en- joyment of its well-meaning fight it may well be a question whether the shirt sleeves are not a matter which will bear looking into. With comfort for a starting point it must be con- ceded that it is habit controlling us rather than comfort and every man must, will and ought to clothe him- self so as to be least interfered with in his work by what he has on. That is simply plain common sense. With the day’s work done, however, the American sees no good reason why he should put on his coat and he laughs to scorn the idea of anything’s being in bad form so long as it is comfortable; and right there is where the trouble begins. The man who ignores the social decree that the coat must be worn outside the work- shop is very apt to be the same man who does not care to bother with collar and necktie and cuffs unless he happens to feel like it. In other words, he follows the dictates of his own sweet will and this is no more nor less than lawlessness; but this con- ventionalism frowns upon, calls it a disagreeable name and _ leaves the collarless and the cuffless to the en- joyment of that comfort for which he makes and is willing to make such sacrifices. Well, what of it? This: American life and living are permeated with the lawlessness which civilization looks upon with contempt and this same lawlessness, directly and indirectly, is traceable to the man who does not care whether it is good form or bad form to go without his coat and his collar, anywhere he “darn” pleases, as it was forcefully put only a few days ago; and that man’s children, boys and girls alike, go out into the world to multiply that lawlessness to their own detriment and to that of the public good. It is America’s pride and boast that the boy with brains shall have those brains college- trained before the life work is en- tered upon, and at the colleges, there- fore, are gathered to-day the brainiest young men of the Nation. There they are the country’s best, and yet to a man it is shirt sleeves and barefoot, just as they “darn” please, and the rowdy exhibitions of the gridiron and the diamond are the natural results. East or West it is the same; and the lawlessness which is the cause of it can be traced, let it again be said, to the “do as I please” which without let or hindrance is rampant every- where, Chance and circumstance brought the writer recently to a university of the Middle West, the attendance of which is between four and five thou- sand. The institution is coeducational and the students are the cream of the State. “How about the manners of these young people or, if you please, of these young men?” “Nothing to speak of. ‘Kind hearts are more than coronets;’ but their language and their manners are execrable. A friend of mine has a student’s rooming house and he has some rare specimens. They smoke and strew the carpet with burnt matches and ashes; their conversa- tion, made up of profanity and bad English, sometimes reaches a point not to be tolerated and my friend has to ‘turn them down.’ A white bhed- spread, a curiosity at first, soon be- came a foot-rest for uncaned for shoes. With modern conveniences they are wholly unacquainted and they do not readily and easily accus- tom themselves to the use of these. If the temperature of the house is agreeable they sit in their shirt sleeves, which in their own room is right and proper; if it be too warm the shirt is removed and undershirt and trousers are their attire, which is also right and proper, only there are women in the house and they decided- ly object. The story might be continued, but enough has been given to show to what this lawlessness leads, and when it is remembered that this is going on not only in a singue State but in almost all of them it is easy to con- clude that, with the best brains so trained, it is no wonder that refine- ment and culture do not make a bet- ter showing and that the European idea in regard to America will re- main unchanged until the best brains of state and nation, university-trained, can and do give, what now they do not, something in accordance with what is accepted as good form by those whose opinion is worth having. Conceding without insisting that the shirt sleeves idea is the cause of all our woe, it is plausible to con- clude that the existing conditions are not beyond control. If we go back where these conditions did not exist right there shall we find the rea- son why. It will take us to the little theocracy which the Pilgrims estab- lished in the New England wilderness where the minister was the only or- der of nobility and where, says Mrs. Harriet Beecher Stowe, “They form- ed a commonwealth where vice was well-nigh impossible; where such landmarks and boundaries and but- tresses and breastworks hedged in and defended the morality of a com- munity that to go very far out of the way would require considera- ble ingenuity and enterprise.” In the New England church sat the tithing- man with his wand of office, with one hard end to rap the misbehaving boys and one end tipped with a _ hare’s foot gently to admonish maid or ma- tron inadvertently overcome with sleep. Then came the old story of the changing times. New England theocracy lost its grip, conditions changed and the tithing-man departed to return no more. “Then discipline at length fell sick and died,” and mor- él chaos followed. Then civilization went back to barbarism and the pres- ent order of things began. What are needed are the tithing- man and his wand. The world can not do without them and until they are reinstated the world, social and moral, must make the most of whaz good form there is left to them, cling to the formalities of collars and cuffs and so in time avoid the Old World’s censure by getting out of the habit of “going about in shirt sleeves.” RIGHTEOUS INDIGNATION. As the world comes more and more into the light of the Christmas Star its people are centralizing their thought more and more upon the grand truth it embodies and the ten- dency is to do what can be done to develop it in practical channels. When the devoted men and women who make up the rank and file of the Salvation Army, braving storm and cold, stand at the street corners pe- titioning with ringing bell and print- ed appeal for a mite however small, that the city’s poor may have on Christmas Day a dinner worthy of the Master, the hearts and pockets of the passers-by are alike touched and the contributions when the time comes are usually found sufficient for the | purpose intended. People remember; | then, as they do not always, that we have the poor with and many a man on the coming of Christ- mastide pities more and_ contributes more because he feels more then for the unfortunate humanity about |! There is, too, an underlying idea that in some way not yet discovered there cught to be a method found so that these men, women and children fed on Christmas Day can by their own exertions earn not only this dinner but the three meals a day that Na- ture calls for for the rest of the year. Now at heart no American likes to eat a charity dinner on Christmas or any other day, andifhe be the good American citizen he ought to be every stone in the field of labor is turned until he finds some employment that will supply his needs. It is submitted, however, that on this theory all who eat the Christmas dinner which the Salvation Army has provided are not that kind of citi- us ever, im. zen. tion often, if certain remembered in- stances can serve as a class—and Sal- vation Army or public sees nothing of the diners until they are again hungry; but in the meantime they have found no work, and appearances indicate that they have not looked for any; and still the Salvation Army continues to feed them; and there lies the trouble with that Army. Found- ed upon Christian principle, love, and moved by that alone the idea still ob- tains that the Salvation Army thwarts the very purpose it is doing its best to forward by unintentionally making beggars at heart of its rank and file. They eat the dinner—to reple- | | cf them. Here is an instance and the man at the exploding point for reasons of his ewn entered the sactum with that end in view: “I’m mad.”—The remark was whol- ly unnecessary —“Off and on ever since the Salvation Army has been in this town I’ve gone down deep into my pocket every time those people have asked me. That’s all right. I’m not kicking. The Army is doing good work and I’m with it; but it’s got a lot of bloodsuckers bleeding it and these I’m down on. They eat all right, but when it comes to paying for it they’re not there. Ensign— what’s his name—came to me the other day. I satisfied him and as he was going away he said that if from time to time I could give him a job for these men it would be the best thing in the world for them. I thought so, too, and when this last snow storm came I called up the Army folks and asked them to send a man to clear my sidewalk, a job that takes me usually fifteen or twen- ty minutes. Pretty soon the man came, a regular beef-eater, weighing 175 pounds. I showed him the walk. What would he do it for? Seventy- five cents. That was his lowest? It was, I wasn’t quite equal to $3 an hour for that kind of work; and the man dying for a job slouched back to the Army headquarters just in time for the next meal, I s’pose!” His say and it 1s 4 said the man cooled off, matter of fact that his centributions to the Salvation continue; but the fact of the blood- Army isuckers remains and society and the Salvation Army have a problem to solve that will—that is—puzzling both Society may insist that the man who eats works, but the Army man can not see one of his soldiers starve to death if begging can pre- vent it. It is easy to say that the lazy lout who gets his dinner at the expense of the Army woman who begs it for him with bell and box at the street corner in sleet and cold ought to starve, but with “As ye have done it unto the least of these, my brethren, ye have done it unto me” ringing in her ears the woman will still beg and suffer and the lazy lout will still take advantage of her hu- manity-loving heart, and—what is there to be done about it? The United States Department of Agriculure has made an investigation of sanitary conditions generally throughout the rural districts of the country. In many localities the farm water supplies were found contam- inated to a dangerous extent. Out of 79 water supplies examined in Min- nesota, 59 were found to have been polluted. Twenty-three of the farms examined showed a record of typhoid fever. Because of insanitary condi- tions, many of the products of the farms contribute to the heavy death rate of the cities. Through the en- forcement of certain regulations, the people of the rural districts exercise the caution which would protect their health and the health of the communities which rely upon the farmers for the chief necessaries of life. might 10 MICHIGAN TRADESMAN December 22, 1909 BON VOYAGE. Pleasant Farewell Given L. M. Mills, the Drug Salesman. Men of many years traveling, the “old squad,” met at the Pantlind Sat- urday night to meet Lloyd Marcei- lus Mills, to greet him and to speed him with their good wishes to that new home in the West which he has chosen for himself. About sixty at- tended, all veteran carriers of the grip, and some of them with experi- encé dating far back toward the ear- liest days of this city’s trade. Mr. Mills was the guest of honor and was toasted in many a speech, heard many a tribute to his good qualities, re- sponded with feeling to the kind words that were spoken and then had speech taken from him by the presen- tation of a beautiful gold watch as a token of the friendship of his old comrades. So pleasant was the meet- ing, so enjoyable was the reunion of old friends, that before the parting it was decided to give the “old squad” an informal organization, with Geo. F. Owen as chairman, and to have an annual session together. The “boys” gathered at the Pant- lind about 8 o’clock and the banquet was spread in the small hall. Mr. Mills occupied the place of honor at the head of the table, and on either side of him were Geo. F. Owen and W. F. Griffith, of Howell. Nearly all the lines out of Grand Rapids were represented in the company. A dainty menu was served and then Geo. F. Owen took command as toastmaster. He greeted the company as “boys,” expressing pleasure that so many were present. Mr. Mills, one of the oldest of the old “boys,” he said, was going ' away and he was glad of it for it meant that Mr. Mills was to be his own boss, to live in his own bunga- low on a slice of Oregon that he calls his own. “We will regret to part with him but will rejoice in his hap- piness and good fortune, and our best wishes will go with him,” said Mr. Owen. One old friend of Mr. Mills and of all the “boys,” who it was expected would be present, was unavoidably absent but had sent a letter of regret, which was read, as follows: “Friend Owen—It is hardly neces- sary for me to say that I am sorry not to be able to be with the Old Guard Saturday evening, but circum- stances forbid, and I bow my head to the inevitable. “T have followed many of my old friends of the fraternity in sorrow and sadness to the grave, and I feel hard- ly less sad in parting company with cur old-time friend and companion because he is going so far away from us that I fear few of us will ever see him again. We have one satisfaction, however, and that is, if we live up to his standard and in accordance with his ideals we will some day meet him on the Other Shore, where there is no more parting, where all misun- cderstandings are brushed away, where every man is gauged according to his deserts and recompensed in ac- cordance with the life he has led and the good he has done on this earth. “Farewell, old comrade. May you find as firm friends in the new home as you leave behind and may you al- ways be as loyal to your friends, as true to yourself and live as near to your ideals as you have during the thirty years we have called you friend. Ernest A. Stowe. New York, Dec. 16. As toastmaster Mr. Owen then call- ed on many of Mr. Mills’ old friends to say something. W. F. Griffith, of Howell, was the first to respond and he recalled two young men starting cut in life twenty-nine years ago, one hailing from Detroit, the other from Grand Rapids, both carrying drugs. They met at Lakeview, traveled to- gether to Edmore and from that day to this they have been the warmest of friends. Mr. Griffith could not con- ceal his emotions as he spoke of the parting now to take place and as he expressed his wishes for Mr. Mills’ happiness in his new home. Mark. S. Brown hoped the move would be a good one for Max., and Leo A. Caro recalled that Mr. Mills was one of the pioneers in the move- ment that has placed the traveling man on a higher and better level, and that he was one of those who led the break from the old Protective Association to form the _ present Knights of the Grip, of which or- ganization he has served both as Sec- retary and President. He was sorry that Mr. Mills was about to leave his old friends and hoped his most arduous toil in his Western home would be to clip coupons. Manley Jones regretted the part- ing after twenty-nine years of friend- ship and said that Mr. Mills had proven true in whatever position he had been placed. He recalled that on one Fourth of July the orator failed to materialize at the Sand Lake cele- bration and Max. filled the bill to the satisfaction of everybody. On another occasion a church at Kalkas- ka was without a minister and Max. filled the pulpit. Mr. Owen suggested that the com- pany might be pleased to hear that Fourth of July oration over again and called on Mr. Mills to repeat it. Mr. Mills said that some of those who had listened to that oration had not yet come out of the woods, and then he spoke feelingly of the friends of old days: “Nothing could give me greater pleasure than this meeting with old comrades,” he continued. “To have this farewell arranged for me D oT oa teety Ss Tin > Pees BONY A Christmas Gift You are looking for something that It pleases the entire house- hold general use- fulness. in its is useful and lasting. Telephone Service is the very thing. it lasts throughout the year as a constant re- minder of Christmas. A Bell Telephone subscribed for and a Christmas problem solved. MICHIGAN STATE TELEPHONE CO. S. as rp 4 i w - « = (™ 7 , * = * ~ oe _ “ @ ~~ = a >) ro ie “" if Me Sw ~*~ be) ah de > © + -{ he (4 ~_ <€ da AM, » 4 , < i ”r ‘“/ a we <_< * 1 ow ai x a ® ~*~, ah, < > &. 4 <4 s > ~~ “ ~~) *20- - =, is @ ~~ = ea - — as ae, “Y 4‘? + Sw ~*~ ‘ ‘a ye im % “4 bh) (4 ~ * dm» 4 n \ December 22, 1909 MICHIGAN TRADESMAN ll was unexpected. Not until this aft- ernoon did I know of it. To one man I can talk with force and clearness, but, ‘boys,’ I am no good at address- ing sO many at once, and I shall not try, but wherever I go and as long as I live I shall remember this meet- ing.” Mr. Mills read the following poem: My friends of the days that are passing; Of the sample case, hotel and train, Of the summer’s heat and the winter’s blast At goodfellows’ altar we gather again. ayers be friendship in business, we’re 0 2 A saying we'll prove false and not true; In friendship’s strong bonds we'll enfold The memory of each one of you. There are times when the lips cannot utter The message that lies at the heart When the muteness of grief and the dumbness of joy Are more eloquent than tongue could impart. So I beg you accept for this token Of God-speed, Good Wishes and Cheer, In_the few words so feelingly spoken My thanks for an offering so dear. In memory’s halls these treasures I'll _ store: Till gather the shadows of life’s even- e, Then I'll bring them forth and over them pour An offering to each one, sincere and sublime. When in days to come you grow wearicd And seek from your labors a rest Just lay aside samples, close order books up And fly to our beautiful West; On finest of fruits we will feast you; Strew your pathway with roses most rare, You can quaff the purest of waters And inhale Oregon’s life-giving air— Our mountains so grand, our valleys so fair, So entrancing, you’re prone to pass from it. And a welcome most true awaits each of you In our home on the banks of the beautiful Willamette. i, HE, Reily, Lows J. Koster, af Grand Haven, J. A. Sherrick, W. F. Blake, Chas. S, Robinson, E. D. Wright, E. S. Wiseman, Cornelius Crawford, W. H. Jennings, F. R. Miles, A. H. Nichols, A. E. McGuire, Dick Warner and others were called on and they spoke briefly, telling of their regret that old ties were to be severed and expressing their good wishes for Mr. Mills’ success. Sev- eral of them recalled little incidents that showed Mr. Mills’ kindness and thoughtfulness to his friends and how lielpful he was to others, especially to the young men. Mr. Owen, looking over the com- pany, said that the ranks of the “old squad” were beginning to thin. He recalled that Pat. Carroll, Hi. Rob- inson and others were no more. He suggested that it would be a great pleasure to all the “old squad’ to meet once a year to renew old friendships and to live over old times, and thoughi an organization might be effected with this in view. Not many officers would be needed, no funds would be required, but once a year arrange- ments could be made to get together. The suggestion was received with applause and adopted by a unanimous rising vote and Mr. Owen was made Chairman and Secretary of the or- ganization and the “Max. Mills Squad” was chosen as the name. Trib- ute was paid to those who have taken the long journey by rising and stand- ing with bowed heads, and then Man- ley Jones was asked to say the part- He spoke with feeling of of his high ing words. Mr. Mills’ character, ideals, of his efforts at all times to do all things well and of the love in which he was held by all. “But we SHOULDERS TO THE WHEEL From the Grand Rapids Evening Press. The Evening Press has for some time held the opinion that the surest and most satisfactory way to secure a conven- tion hall for the city is by the voluntary contributions from loyal citizens and institutions of Grand Rapids. The same idea is voiced by E. A. Stowe in this week’s Michigan Tradesman. In characteristic fashion Mr. Stowe says that we have sent our wife’s relatives to war long enough in proposing to build the hall by general taxation and that it is time for its advocates to go down in their pockets and secure the building by subscription. In support of this idea he offers a list of persons and interests who would benefit more directly from a convention hall than would the general public and has put down the sum he considers each should contribute. Sum- med up his totals are: Wiltam Alden) South) ...5.........5.......2.. $ 10,000 Hotels; 600.0... A ees oo ec ve cui naa cae es 25,000 TEA CONNORAUIONS ooo ooo ces ccc ce cccees 15,000 PROMO NGPe a ees ack ee ce cco ed 12,500 TENGACCES ec ed ok cl 7,500 ein ee cas eases 17,250 Ghat He rCRAMes ye ee 30,000 OS i iva vec cece. 10,000 Brewery interests ...... Me Gace ees co oom 6 ue 10,000 Ce Ae Ce ee $137,250 The Press is not prepared to say what any one should give. That is a matter for the contributor himself. But it will say that toward a civic institution to cost not less than $150,000, with site, it will subscribe the amount Mr. Stowe assesses it— $5,000. It will be noted that in his list Mr. Stowe is still en- listing his wife’s relatives for war, so far as the Tradesman is concerned, for there is no mention of what that publication will give, but the public, knowing Mr. Stowe, can not doubt that he will come forward with a handsome contribution. The arguments and the showing made in the Stowe article are impressive and to the point. The hotels, the wholesale and retail dealers, the transportation companies, the theaters, the lighting companies and many others would profit were a con- vention hall built. Mr. Stowe holds that each person or con- cern can afford to invest in the enterprise such an amount as would yield a to per cent. annual return in the way of profits from increased business. This sounds like a reasonable busi- ness proposition. The Press is of the opinion, also, that there are many citizens who would subscribe to such an enterprise from motives of civic patriotism, men who would reap no personal benefit, but are loyal to their city and delight to see it in its rightful position among the progressive and successful cities of the country. Indeed it will be remembered that when a start was made in securing subscriptions before the municipal bonding idea was taken up the list of tentative contributors included such offers as Charles R. Sligh, $5,000, and John W. Blodgett, $5,000. The Press can not but believe that the time is ripe to se- cure a convention hall building by popular subscription and that it can be secured more quickly and satisfactorily in that way than in any other. It earnestly commends the Trades- man’s suggestion to the Board of Trade’s Convention Hall Committee for speedy action. want to give him something more than words to remind him of old friends and his old home,” said Mr. Jones. “The best friends he has in this world unite in biding him God- speed and we wish that he bear with him this token friendship. Whenever you look upon its face, Mr. Mills, remember the faces of your old friends. May you live until this token wears out, but should this not be so let it remain in your family as an heirloom and relic.” Mr. Jones presented to Mr. Mills a ‘beautiful gold watch. with his monogram on the outer case and in- scribed within, “Max., from his old friends, Dec. 17, 1909.” Mr. Mills was too overcome to answer at length, but what he did say came from the heart. As the guests passed out of the banquet hall Mr. Mills was at the door to shake each by the hand and to say the personal words of parting. An hour later he was on the train for Port- land, Oregon. The employes, clerks, heads of de- partments and the “house” of the Hazeltine & Perkins Drug Co. unit- ed Saturday noon to give Mr. Mills a beautiful chain and jeweled watch charm. The presentation speech was made by Lee M. Hutchins. Those of the “old squad” who were present at the banquet Saturday night put their autographs on one of the menu cards and gave it to Mr. Mills as a souvenir. The list fol- lows: ]. BH. Haey, V. A. Johnston, Richard Warner, SrWill Jones, of our love and A. H. Nichols, F. R. Miles, John Grotemat, Geo. H. Seymour, C. S. Robinson, A. E. McGuire, Wm. McGibbon, W. H. Jennings, W. Y¥. Barclay, J. L. Kymer, Leo A. Caro, Holden Joslin, Hub Baker, 1. P. Winchester, E. D. Wright, ik S. Wiseman, M. S. Brown, H. B. Fairchild, j. A. Sherrick, F. W. Osterle, Manley Jones, Louis J. Koster, Geo. J. Heinzelman Grand Haven, Lloyd C. Mills, W. F. Griffith, Geo F. Owen, Howell, Wm. F. Blake, Edward Frick, John Cummins, B. S. Davenport, D. S. Haugh, HM. EF. Fawehiid, 7T. E. Reidy, E. N. Hicks, Hazel Reily, Wm. F. Warner. Cornelius Crawford W. B. Holden, M. A. Tuinstra, » G&S True Love. A fond mother in Springfield, Mass., was obliged, much against her will, to administer a severe chastise- ment to her youngest born. When the ordeal was over Tommy gave evidence that he was reflecting deeply upon the circumstance, togeth- er with certain oral admonitions giv- en him by the mater. “Mother,” he asked, “is that true what you said?” “That I punished you loved you? Yes, dear.” The boy again cogitated. “Moth- er,” was the next interrogatory, “don’t you love Dad at all?” because I MICHIGAN TRADESMAN December 22, 1909 Wonderful bcdeeek 6 of the : Ace Industry. If all the barrels needed to pack this year’s apple crop were placed on end, one above another, they would make a pile 9,000 miles high; if strung along the railroad tracks used by President Taft on his recent trans- continental tour they would have stretched from Boston to Chicago, to Minneapolis and St. Paul, to Seattle, down the coast to Los Angeles, east- ward through the deserts to Phoenix and the Grand Canon, southward to El Paso and Jaurez, where the Presi- dents of the two great republics met and dined, down to San Antonio and the Charles P. Taft ranch near Cor- pus Christi, and from Corpus Christi tc Dallas. Every inch of the President’s way to Dallas might have been edged with apple barrels filled to the top hoop with the finest fruit that grows, and then it is dollars to doughnuts that the investigators would find that they had not gathered all the crop after all. The apple yield is like that of the unobtrusive and industrious hen—| there is no way of telling exactly what it does amount to. The best the Government experts can do is to say that this year is about so much bigger than last year or the year be- fore, and last year and the year be- fore were such and such a per cent. of a “normal crop.” The year 1909 in apples, the sta- tisticians tell us, is 42.5 per cent. of rormal; last year it was 43.4 per cent. of normal and for the last ten years, averaging them, the crop of the United States was 50.9 per cent. ef normal. It would look at first blush, therefore, that this was a pret- ty hard year for the fruit, but it is not so bad as it seems. In the first place the experts who talk so glibly about “normal crops” of apples have not seen one yet. “By normal we mean that the crop would be so and so much, class and nothing happened to in- jure the yield,” explained one of the officials. “But, of course, something always does happen and so we do not ever get a normal crop.” The figure sharps employed by Uncle Sam to talk and write in mil- lions are certain of one thing about apples—they know just how many of them are exported to foreign coun- tries. Last year we sent abroad 1,040,545 barrels of the green and ripe fruit and 24,337,873 pounds of apples dried or evaporated. For the nine months of the present year end- ed with the rst of October American apple shippers exported 313,116 bar- rels of the whole fruit and 12,904,212 pounds of the prepared apples. As if all conditions were first- | piaceae four-fifths of the entire crop was still to be heard from when the nine months’ figures were obtain- ied, the showing is a good deal better 'than it looks. For the twelve months ended with July 1 the apples export- ed in barrels were valued at $2,782,- co7, and the dried and evaporated apples were worth only a fraction less, or $2,339,936. It will be seen, there- fore, that the business of making dried apples, that we used to see car- ried on in a small way at home, has grown to considerable proportions. If cne paused to reckon up the length of string that would be required to carry the 33,474,634 pounds of dried apples that were shipped abroad last iyear it would almost make one dizzy. | But, as a matter of fact, they don’ |put dried apples away in the attic on istrings as they used to do in the good cold days when we were boys. Of all the native fruits the apple is the most adaptable to the table as well as the most adaptable to the ‘land. In its numerous varieties its season of maturity extends through- ‘out the year, so that a continuous suc- cession may be had without resorting tc artificial means of preservation. In spite of that fact, however, as the uses of the apple extend so also are multiplied the ways of keeping it and its products. Mighty warehous- es are now to be found in New York, Chicago, St. Louis and the cities on the coast, erected and used exclu- sively for the cold storage of the ap- ple. Lines of refrigerator cars are traveling night and day between the oceans, carrying the Western apples East and the Eastern apples West. |Until steam and electricity were ap- | plied to transportation the fruit busi- jness of the world was at a stand- 'still, but as soon as rapid transit was | assured the orchards and vineyards |expanded, | Then they produced too much for | the demand and millions of dollars’ worth of apples as well as other va- irieties of fruit rotted on the ground (or the trees for lack of 2 market. | Rev. Benjamin M. Nyce, of Decatur county, Ind, was the. first man to apply refrigeration to the storage of fruit, according to history, and he made more money out of the ven- ture in a season than he could have realized by preaching half a dozen years. One capitalist offered him $100,000 for the patent rights for the city of New York, and $250,000 was reported to have been offered him for the Louis- iana concessions. He firmly declin- ed all such offers and went broke. The Union Cold Storage Warehouse Co., of Chicago, was the first concern to engage in the business of pre- For Dealers in HIDES AND PELTS Look to Crohon & Roden Co., Ltd. Tanners 37 S. Market St. Grand Rapids, Mich. Ship us your Hides to be made into Robes Prices Satisfactory W. C. Rea REA & WITZIG A. J. Witzig PRODUCE COMMISSION 104-106 West Market St., Buffalo, N. Y. ‘‘Buffalo Means Business’’ We want your shipments of poultry. Heavy demand at high prices for choice fowls, chickens, ducks and turkeys for storage purposes, and we can get highest prices. : Extreme prices expected for all kinds of poultry for the holidays. do better. YOUR DELAYED TRAGE FREIGHT Easily and Quickly. We can tell you how BARLOW BROS., Grand Rapids, Mich None can REFERENCES--Marine National Bank, Commercial Agents, Express Companies, Trade Papers and Hundreds of Shippers. Established 1873 We Want Eggs We have a good outlet for all the eggs you can ship us. We pay the highest market price. Burns Creamery Co. Grand Rapids, Mich. for Summer Planting: Millet, Fod- der Corn, Cow Peas, Dwarf Essex S E E DS Rape, Turnip and Rutabaga. ‘All orders filled Pn: : ALFRED J. BROWN SEED co., GRAND RAPIDS, MICH. OTTAWA AND LOUIS STREETS The Vinkemulder Company Jobbers and Shippers of Everything in FRUITS AND PRODUCE Grand Rapids, Mich. Send Us Your Orders Clover Seed, Timothy Seed and all kinds Grass Seeds Have Prompt Attention Wholesale Dealers and Shippers Beans, Seeds and Potatoes Moseley Bros. Office and Warehouse Second Ave. and Railroad Both Phones 1217 Grand Rapids, Mich. FOOTE & JENKS’ COLEMAN’S Terpeneless (BRAND) High Class Lemon and Vanilla Write for our ‘‘Promotiog Offer’’ : that combats ‘ ‘Factory to Family’ schemes. Insist on getting Coleman’s Extracts from y our jobbing grocer, or mail order direct to FOOTE & JENKS, Jackson, Mich. C. D. CRITTENDEN CO. 41-43 S. Market St. Grand Rapids, Mich. Wholesalers of Butter, Eggs, Fruits and Specialties «< 4 i < m we a ~< r * ™ «4 ye at A 4 » 4 ~ 4 (eo & 4 -% de “> * 4 ae ~~ a eo woe ~y ? a Sama > ae o p 3" - —_>. ~ Se » > December 22, 1909 MICHIGAN TRADESMAN serving fruits, beginning its business career on Thanksgiving Day, 18809. Since then the increase in the volume of cold storage business has been enormous, and it is now estimated that the total refrigerating capacity of the plants throughout the United States is in excess of 200,000,000 cubic feet. Single houses in New York and Chicago frequently store away 100,- ooo barrels of apples in the early fall and keep them until the top price may be obtained in the spring. Re- frigerating steamers now take Ameti- can apples to almost all quarters of the globe, the principal markets be- ing the big seaports of Great Britain, Germany, Austria and France. The apple in its varied uses is like wheat: It appears in scores of forms and all are good. It makes the best vinegar and one of the best of jellies. Its juice, when extracted and prepar- ed to prevent fermentation, makes an excellent beverage that is even better than the cider of our ancestors. It is used in the preparation of other fruit preserves. Apple butter, when made tight, is a dish fit for the kings; and boiled cider, made by reducing to one- fiith, is a delectable foundation for a score of dishes. The men in the De- partment of Agriculture who know say there neéd be no difficulty in keep- ing cider fresh and sweet indefinitelv if it is handled properly. All that is required is to bring the cider to a temperature of 160 degrees Fahren- het, keep it at that heat for thirty minutes and then seal it up tight. If kept in bottles or casks in a cool place, sweet cider may be enjoyed all winter. While many volumes have been written upon the care of orchards and the agricultural experts are al- ways ready to assist with their ad- vice and literature, the only way to make money out of apples year in and year out is to study the orchard and the soil upon which it grows. The wise selection of varieties to be grown is of course an important matter to consider in order that you may have the kind that will bring the top price to market at the time they mature. If you have a presentable apple that ripens just a little before the apples raised by the rest of the farmers in the neighborhood, or just a_ little while after all the other orchards have done, you can get hetter prices for your fruit than if you dumped your harvest into the market at the same time as the rest. One of the most common mistakes made by orchard owners and farmers is to argue that the “appletrees will look out for them- selves.” True enough, they will, but if they do they will not exert themselves to produce first class fruit or much of it. Apple trees need lots of back- aching work. They must be judici- ously trimmed, must be sprayed hon- estly and thoroughly and must be cul- tivated. The man who thinks that he can raise a crop of corn or wheat between the rows of his apple or- chard generally discovers by the end of the season that he has neither grain nor fruit. The apple grower who ships his fruit carefully will realize five times as much as the man who sends his harvest to market in bad condition. Often the New York and Chicago markets are glutted with “slack” fruit of all sorts and many thousands of carloads that have reached the big cities have never re- turned a penny to the owners. Often the transportation and_ re- frigeration charges will more than eat up the value of a poor carload of apples. In all the apple-growing sec- tions the orchard owners are paying more and more attention to the care- ful transportation of their fruit. Of recent years the fancy stock has come to the market in half-bushel and bush- el crates, like oranges, each apple be- ing wrapped in white paper bearing the individual stamp of the grower. Of recent years the canning indus- try has played a large part in the apple business. The big bakers and confectioners of the cities use enor- mous quantities of canned apples in the manufacture of pies and few of the consumers of the great New Eng- land pastry know that they are not made from the fresh fruit. Even the skins and cores are used in the prepa- ration of the cheaper grades of jellies and sauces and the broken pieces and shreds that can not be utilized in the evaporators are ground up into what is called “chops” and disposed of in the export trade. Abroad the “chops” are made into cheap’ wines marmalades. and There are four great apple growing sections of the United States, and the area of the whole is growing steadi- ly. The New England section, which includes New York, grows the Green- Baldwins, Russets, Northern Spys, Spitzenbergs and other flavory fruit. The Virginia Southern section, which includes the Carolinas and the famous “Piedmont region,” yields the Ben Davis, Winesap, Pip- pin, Jonathan, Limbertwig, Northern Spy, Yellow Belleflower and New- town Pippin. Many of the Southern apples are raised in the Middle States, and Missouri, which is famous as the “land of the big red apple,” produces Winesaps and Davises by the carload. The Geniting is also a favorite apple in Missouri, mainly be- cause it is a good keeper and about the only one of the home grown fruit that can be secured in the spring. Still farther West the apples of Ore- gon, Washington, Idaho and _ Colo- rado are already making their people famous and rich. Apples as large as cantaloupes in the East grow in a wonderfully short space of time from the desert as soon as the irrigation streams begin to flow. Unfortunately, however, the Pacific coast apples lack the flavor of the Eastern and North- ern fruit. In their haste to grow in size and beauty of blush the irrigated apples appear to forget to acquire that flavor which makes the New Englander out West long to sink his teeth into a Greening or a Spy. ——_—e 2 For the Public Good. One hears a good deal about the power of the press, but the fact is that no newspaper has very much real power over men or events in these days unless it is known to be standing sanely and steadfastly for the welfare of the whole community ings, OF and nation. The day of party organs is past. Sensational papers appealing tc popular passions can not move thoughtful men—the men who make history. The only kind of newspaper that really has tremendous power in these days is the independent, ye- liable, disinterested journal of wide circulation, whose columns are known to stand always for the general good—for public honesty and a square deal, whatever happens. An excellent example of this sort of journalism is the Chicago Record-Herald. It has the enormous circulation that deserv- edly goes with the printing of all the news, but its power lies in its wise, conservative, independent Its the end in view—the public good. news and critical columns same spirit. ——__>~-~»__ Next to deserving praise the great- show est privilege is to give it. Nothing shocks the worse than little sins. big sinner THE NEW FLAVOR MAPLEINE ihe Crescent Mfg. Co., Seattle, Wash. ese Bily9 a THE (910 FRANKLIN CARS Are More Beautiful, Simple and Sensible than Ever Before Air Cooled, Light Weight, Easy Riding \ f \ = Model H. Franklin, 6 Cylinders, 42 H. P. 7 Passengers, $3750.00 Other Models $1750.00 to $5000.00 The record of achievement of Franklin Motor cars for 1909 covers no less than a score of the most important reliability, endurance, economy and efficiency tests of the 1909 season. List of these winnings will be mailed on request. The 1910 season has begun with a new world’s record for the Franklin: this was established by Model G. (the $1850.00 car) at Buffalo, N. Y., inthe one gallon mileage contest, held by the Automobile Club of Buffalo. Among 20 contestants it went 46 1-10 miles on one gallon of gasoline and outdid its nearest competitor by 50 per cent. If you want economy—comfort— simplicity—freedom from all water troubles—light weight and light tire expense—look into the Franklin. Catalogue on request. ADAMS & HART West Michigan Distributors 47-49 No. Division St. editorial | policy, which is shaped with one sole | coumneenscnesnes: Our Slogan, “Quality Tells” Grand Ravids Broom Company Grand Rapids, Michigan NAARIGN YO at Rpire © our Wy “i I 0 ET UNNGNS OMMISSION EXCLUSIVEL come. -soomnacoill x 'STEIMER & MOORE WHIP CO. WESTFIELD, MASS. ‘| Manufacturers of whips. All prices and styles. Our No. 107 ““Wolloper”’ retails fifty cents. It is solid rawhide center, full length 6 feet. Metal load. Double cord cover. Write for prices. GRAHAM ROYS, Agt. Grand Rapids, Mich. For Beans, Potatoes Grain, Flour, Feed and Other Purposes New and Second Hand ROY BAKER Wm. Alden Smith Building Grand Rapids, Mich. I Sell Coffee Roasters And teach you to Roast Your Own Coffee I can double your coffee business and double your profits in 6 months. Write me. Get prices on my roasted coffees. You save 20 per cent. J. T. Watkins COFFEE RANCH Lansing. Mich. Ground Feeds None Better YX BRAND RAGE ARK WYKES & CO. @RAND RAPIDS DOLLARS PAID For Actual Business Time Savers Are Always Good Investments If you will give us the chance we know we can convince you that our Inventory System will save you much time and trouble. Time is cash—Hard cash, too. Trouble is just trouble. We can help you save cash and dodge trouble. Samples and description free. Don’t forget—Barlow Inventory Sys- tem. BARLOW BROS. Grand Rapids, Mich. 14 MICHIGAN TRADESMAN December 22, 1909 BEING OPERATED UPON. The Relation of Advanced Medical Science To Appendicitis. It was a beautiful night in midsum- mer. The air was soft and delight- ful and the scent of flowers was upon it. The stars were bright and twin- kling—laughing bits of light in the far sky. There were two of us looking out at the night and getting diagnosed. I was diagnosing the surgeon from a philosophical point of view. He was diagnosing me from the anatomical, pathological and surgical standpoint. “You will have to be operated up- cn,” said the doctor. “For what?” I asked. “For what ails you,” he replied pro- fessionally. “What ails me?” I asked, curiously. “What you have to be operated upon for,” ‘he replied. Thereupon I had visions of white- robed nurses, grim surgeons and the smell of anaesthetic, of myself ly- ing wide open to the world, with a probed abdomen and a disturbed vis- cera. I have been happier on many occasions than I was at that moment. It was not the sort of entertainment that. appealed to my finer senses. Finally I got him to talking, and we went deeper into the pros and cons of it. “You have tissue that staphylococci,” he said. And I never suspected it! I was new to the staphylococci family. Idly I dreamed them as coming from Rus- sia, from the name. “Would it not be possible to con- quer the invaders without resorting to the knife?” I enquired. “Are they of such a combative nature that they must be reduced with the sword?” “With sword and fire,’ he de- clared. “Fire?” I asked, wondering. “Real fire,” he explained. “Red . hot irons, like a plumber’s soldering iron. After we dissect out the sinus we will sear the tissue over with a soldering iron and allow the wound to heal by granulation.” This was heaping Ossa on Pelion. I was to be spitted like a turkey, sol- cGered like a plumber’s joint and al- lowed to heal by a new method. It was all very fascinating, very ap- pealing, very mysterious. “What is a staphylococcus?” I ask- ed, wanting more light. “A staphylococcus,” he explained, “is a bad neighbor. Sometimes he sets up housekeeping in a secluded byway of the anatomy and when he gets tired of the neighborhood he rents out his premises to the’ tubercular family. If he gets firmly established in a degenerated tissue, we dislodge him with fire and sword, as I told you. It is very simple. The treat- ment of your trouble is indicated.” “Who indicated it?” I asked. “Advanced surgical science cates it,” he replied. “Oh!” I exclaimed. I kept silent for a time and thought it over, the dissection, the plumbing and the granulation. It did not im- prove with the contemplation. “This tubercular family,” I is full of indi- sug- gested after the pause. “I take it it is not what might be deemed a desira- ble tenant?” “Not exactly,” he said drily. “Well,” I said with a sigh, “it’s me for the fire and sword. I agree to pro- vide the surgical area. At about what time can you provide the cutlasses and the soldering pot?” He thought a moment and looked at an appointment book. “To-morrow morning,’ he said without emotion. Under the circum- stances, it was not to be expected that he would take the matter as se- riously as I did. “IT don’t want to hurry it unneces- sarily,’ I suggested. To-morrow morning seemed very near—almost now. He smiled. “Seriously,” he said, “it is not as bad as you think. There is no need for nervousness or fear. It is a simple operation, lasting only twen- ty or twenty-five minutes, with re- covery practically certain in ten days, and perhaps a week or two of treatment after that.” “Oh, I am not worried,’ I insist- ed, lying like a pirate. “There really isn’t anything to worry about.” “Certainly not,” he agreed. “Now about the preliminary prepa- ration?” I said. “Very simple. Get a good night’s rest and don’t eat any breakfast. Put a nightdress and a few toilet neces- saries in a suitcase and drop in at the hospital about 9 o’clock in the morn- ing. We’ll get around to you as soon as we can.” ** * I went home and tried to follow his instructions. But the good night’s sleep got away from me. I _ had dreams of a frightful nature. A Ma- layan pirate with a cutlass and a gi- gantic plumber with a soldering pot held me between them and showed me a card upon which was printed a surgical menu. Some of the offerings IT remember: Appendicitis, plain ..........-.- $ so Appendicitis, scalloped ......... 75 Appendicitis, a la mode ........ 80 Appendicitis, scalloped and with rie 2 ee 100 General interior redecoration 150 livec massage ..-.-:---.-.--.-- 150 Liver massage, with interior housecleaning -...-.-...-.:.--- 200 Tinting diaphragm ......-...-- 25 Calcimining thorax ..........--- 25 Plastering thoracic cavity—plain. 40 Plastering same-——hard finish . 60 And there were a great many more offerings, covering other parts of my anatomy, that have escaped me. The pirate and the plumber stood at each side of me and waited for me to make my choice. The cutlass was razor sharp and the plumber’s iron was red hot. I told them I thought I should take a hair trim and a shampoo with tonic, and with a wild cry they at- tacked me. I waked up and found myself covered with a cold perspira- tion, Very cheerfully I omitted break- fast and packed the suitcase. Louis XVI. was not a whit more cheerful as he climbed into the tumbril. It was a bright and sunshiny morning. In a few hours the rays of the noon- day sun would be streaming through the windows of the operating room and trickling into my surgical open- ing, to be entertained at hide and seek by the members of the staphy- lococci family. I made a bold front and plumped dewn my grip on the floor of the hospital office as though I had come to sell surgical supplies instead of be- ing there to furnish a field for surgi- cal skill. A young lady who took down pedi- grees smiled at me. I smiled back. I remember that I was not a whit wor- ried—for I had said so to myself. Somebody came in and scrubbed my grip with antiseptic solution. It was done so quickly I did not see the in- truder. But I smelled the grip. Then I felt an antiseptic spray shooting at me from some mysterious source. Then they took my pedigree and disinfected that. “Age?” said the young lady. I told her. She wrote it down. Then followed other ques- tions about sex, color of eyes and hair, next of kin, telephone number, occupation and religion. These data were all disinfected and filed for my use in case I should ‘reed them again. Having been divested of my vital statistics, an attendant disinfected the elevator and shot me up to the third floor, where a room had been pro- vided for me. It was all scrupulous- ly clean. Everybody who was not engaged with something else was scrubbing whatever was within reach. Floors, windows, walls, beds, patients and other impediments were in a state of constant ablution and solu- tion. I do not know how many times IT was scrubbed and disinfected be- fore I got to my room. But, so far as any of my cornices, piazzas, ex- posures or faces were concerned, I knew I was positively germless. I be- gan to feel that a germ in that institu- tion had little chance of posterity, whatever might be his pride of an- cestry. If cleanliness was next to godliness, I realized that I was just in the suburbs of Paradise. I wanted to shake hands with somebody and get no hands to grasp for I was not come with antiseptic hands and my touch was contamination. But I gor antiseptic smiles and sterile bows and everybody looked upon me as a mat- ter of course, for they had dozens of me every week. I remember that somebody showed me my room, out of which an attend- ant was coming with a pail full of scouring fluid and into which another one was going with an antiseptic spray. They washed down the walls and the floors and tke bathroom and the tub and fitted me out with boiled sheets and pillowcases and_ towels and other articles. Nothing in the place but was boilable or stewable, with the exception of the atmos- phere and that was sprayable, so it was permissible. * 2 * After I had been boiled and cooled off I sat by the window and tried to read some sketches in a stewed maga- zine. But my thoughts would not stay fixed, so I cast them aside. Now I be- came drowsy and fell into a troubled sleep. And while I slept a sterilized sawfish pursued me through a sea of carbolic acid. Just as he was about to thrust his disinfected saw into me I stepped out on the island of ab- sorbent cotton, into which I sank so deeply I was just losing my breath when a groan awakened me. It came from the next room. The nurse passed by and I called to her: “Somebody is suffering pretty bad- ly,” I suggested, “Surgical case. tersely. “From what?” I enquired. “Surgical insult,’ she responded. “Do they add insult to injury?” I asked. “Professional term,” she explained. “Any interference with the abdominal section results in insult, which is re- sented by the intestines.” “I should think it would be,” 1 agreed. “Can you help the poor fellow out?” Gas. she said “I’m going for the house physi- have some sympathy, but I could |cian now,” she explained. No doubt when you installed that lighting system for your store or invested your money in gasoline lamps for lighting your home you were told to get ‘‘The Best Gasoline.” We have it CHAMPION 70 TO 72 GRAVITY ure Pennsylvania Gasoline. Also best and cheapest for engines and automobiles. It will correct the old fogy idea that Gasoline is Gasoline. Grand Rapids Oil Company Ask us. — Branch of the Independent Refining Co.. Ltd.. Oil City. Ps. WoRrRDEN GROCER COMPANY The Prompt Shippers Grand Rapids, Mich. . 4 zi ~ i « ~ + < @ ~~» ae é +“ = *~ ‘ i iZ D ~~ . — or ys he i » at ay ~ rl « a ra <4 . @¢ , ~y - 4 = *~ «@ iZ D ~~ - a “ ys afd a Oe » (4 . a December 22, 1909 MICHIGAN TRADESMAN “If it’s gas I should think you’d go for the plumber,” I suggested. She smiled antiseptically. What they need in hospitals is more hu- morists. I wondered if my time had _ not pretty nearly come. An hour passed and then another and still they had not sent for me. I wondered if they gave rain checks. Then the nurse came in again. She had a tray covered with an antiseptic cloth and I wondered if I was going to have dinner. “Do I get sprayed again?” I asked. “No—hypo,” she said shortly. She was bathing the needle and incidental- ly spraying whatever else was handy. “I have had almost everything else but that,” I said, baring my arm. She scrubbed a few square inches of the biceps muscle and shot some liquid courage under my skin in the form of strychnine. Then she took my pulse, tempera- ture, respiration and suitcase. The first three she wrote down and hung on the wall. The latter she took in- to a closet and set on the floor. I had had so much taken in the way of data and meteorological records that I had little left now but the staphylococci. “Is it pretty nearly my time?” I asked, assuming an air of courage and nonchalance. “Pretty nearly,” she said. “They are getting ready for you now.” I pulled myself together for the first inning. Then the surgeon thrust his ‘head into my room. He was re- splendent in white and was evidently fresh boiled. He took more meteorological data and listened at my heart. “You have been smoking too much,” he said. “T will smoke more when you start your incineration of the staphylo- locci family,” I said, remembering the plumber’s iron. He smiled. We do need more hu- mor in ‘hospitals. An attendant brought a wheeled chair to the door that had indications of recent stewing. “Ready for you,” he said. “T can walk,” I said proudly, and I got out of my chair and tried my legs. But I thought it might offend him, so I took passage in his vehi- cle. He whistled softly as he transport- ed me down the hall. I wanted to join him, but somehow my flute was rifted that morning. x * * When I was finally in the inner sanctum I felt like a germ in a lake of carbolic acid. The walls had been boiled, baked, stewed and fried; things all about me were boiling and bub- bling and fricasseeing; tables were laid with more implements than would have served a full course dinner. They might have had a sign upon the door, “AN germs abandon, ye who enter here.” The time seemed long until I was on the table. I wondered if they were boiling another nurse. I remember their greasing my nose and mouth. Then somebody started something. I vaguely imagined I was at sea and swallowing a ship on fire. I held ’ up one finger and wiggled it to show that I was still game. Then some- body came and took my senses away and the eviction of the staphylococci family progressed. Probably I missed the best part of the fine entertainment. But whoever took my senses away kept them in hiding for some hours. I missed the dissection and the plumbing and came to only for the granulation. When I got my senses back some- body was driving wedges into the top of my head where the bones were sutured. Evidently they were boiling my senses before they put them back into my head. Cakes of ice were being dropped into my mouth where they sizzled and went up in smoke. I remember being dimly pleased to be back again. I did not know just where I had been, but it seemed good to return. And I wondered how long I had been away and whether they had missed me. I looked out into the boiled air and saw a blue and white figure watching me and dropping cakes of ice between my lips. I dreamed of her as a boiled angel who had come down there to shut off the fire. “It is all over,” she said softly. “Yes, 1¢ ts-—all’ over” I said. “Y can feel it there,” for I was determined to prove that humor is above every- thing. Then I thought of the unfortunate staphylococci, burned out of house and home, with no more premises to sub-let. I regained my equilibrium gradu- ally. “T suppose,” I ventured to the nurse after a while, “you serve only boiled dinners?” “Why?” she asked, wonderingly. “Because they are so antiseptic,” I sighed. And with this humorous quip I collapsed again. I slept until night with two automobiles racing for the Vanderbilt cup just inside the top of my head, until one of them slowed into a convolution and lost a wheel. The gasoline ran down into my mouth and caught fire. The surgeon was there when I opened my eyes. He was unboiled this time and looked natural. He was taking my pulse again. He took my temperature and my respiration and nodded approvingly. I was normal. I was determined not to be lacking in courtesy, so I made enquiries about the staphylococci family. I was as- sured of their melancholy end. Consoled, I curled up between the sheets, sunk into the depths of the boiled bed, laid my tired head upon the fried pillowcase and went to sleep again. I had been operated upon. J. W. Foley. (alii em Cleanliness in the Store Essential. A man recently asked us if we real- ly and truly believed that cleanliness had anything to do with ordinary trade where the element of competi- tion was not very strong. He said he had noticed in his neighborhood that some of the dirtiest and most slov- enly stores were patronized. He thought that a clean store was a good thing, but he really had a doubt as to whether it meant increased trade. There are several things to consid- er. First, the class of trade might not increase in numbers but its kind would change and for the better. Some people care most for credit and they go where they can get it—and no questions asked. This is fine for them, but not for the store. Nobody cares for an increase of this kind of trade. It is possible that the dirty store is the only one available. We think that even when competi- tion has not appeared, still cleanliness will be beneficial, for it will create a favorable reputation which will grow. The time will come when competition will arrive and then the store which has held trade because it was isolated will see its customers leaving it in flocks and droves. Although some of the people of | the community are not noted for their | cleanliness, they like to have their | stores clean and their goods clean. | Yes, it always pays.—Oregon Trades- | man. Cudahy’s Milwaukee Sausage Absolutely Pure No Cereal Only the Choicest Meats and Purest Spices Used This accounts for the increased trade that each succeeding year yields above the preceding one For sale by all Pure Food Dealers Cudahy-Milwaukee LEELA INARI INI I ARETE EB SST SNS GEE NO SR ete, Are you looking for a chance to go into business for yourself? I know of places in every state where retail stores are needed—and I also know something about a retail line that will pay handsome profits on a comparatively small investment—a line in which the possibilities of growth into a large general store are great. i J 1 _ An exceptional chance to get started in a paying business, and in a thriving town. No charge for my services. Write today for particulars and booklet telling how others have succeeded in this line and how you can succeed with small capital. EDWARD B. MOON, 14 West Lake St., Chicago. Baker’s Cocoanut, States. Bakers. been losing him money. putting it up. MEANS THE BEST PREPARED COCOANUT FROM THE VERY CHOICEST SELECTED NUTS It is good any way you buyit, but to make the most money and serve your customers best buy it put up in packages. We are known as the largest manufacturers in the United We sell the best Confectioners and Biscuit and Pie We also sell it in pails to the Retail Grocers when they demand it; but it is not the right way for the Retailer to buy Cocoanut, and he is now recognizing the fact that it has Bulk Cocoanut will dry up and the shreds break up. Some is given away by overweighing; some is sampled, and as it is always found good, it is re-sampled. ever taken of the cost of paper and twine and the labor in Send to us for particulars regarding all our packages. No consideration is 200 N. Delaware Ave. The Franklin Baker Co. Philadelphia, Pa. HARD WORDS. List of Some That Worry Even Orthographists. Written for the Tradesman. A great many people who claim to be—and are—well educated find dif- ficulty in spelling. This difficulty is not always manifested with the hard- est words, but a trip-up frequently occurs with many of the words which are the very commonest in use. When our fathers and mothers were young people a great deal more attention was paid to orthographical accuracy than is given in this day and age. The young man or girl who was not a good speller was look- ed down upon ‘as lacking in a most essential particular, while now im- perfections in spelling are regarded by many as but so many amusing in- exactnesses—trifles to be glossed over when compared with their general excellence of knowledge; instead of being esteemed in their true charac- ter, wrong spellings are made light of as something that will easily ad- just itself in time. However, the habit of such blun- ders, if not corrected in early years, soon becomes chronic and then there is no hope of betterment. A woman I know and also her husband always spell busy with an i in the middle of it. Parallel, parallelepipedon, syllable and polysyllabic, controlled and syl- logism are often erroneously spelled. Both liniment and lineament get spelled linament. Many put-two t’s in benefited; in- deed, you see it more times with two *’s than with one. Iridescent, abscind, abscess, abyss, abysmal and adolescent get mixed as to the consonants. Absence always bothers some, while there are few who know that offence is variant. Seize, siege and sieve “stick” doz- ens of good spellers. The only way T can get this trio straight is to re- member that seize has the first and second vowels, the same as in re- ceive, and that in siege and sieve these vowels are just the opposite of those in seize. I recall weird because it is like seize. Strait and straight and straitened and straightened send hundreds to the dictionary. Colander (a kitchen utensil), calendar (a register of the year) and calender (to press in a cal- ender) are three words that act like the Old Nick when one attempts to be absolutely sure of them. Here are some words that occur in the a’s alone, and when trouble is found with only these think of the experience of English-speaking hu- mans with the remainder of the alpha- bet: Abattoir, abattis, abecedarian, ab- senteeism, acalephae, acanthoptery- gii, accendible, accomptant, accoutre- ments, acephalist, acerbity, aces- cence, achlamydeous, acknowledg- ment, adamant, adventitiousness, aeronautism, aerophobia, aggrandize- ment, agrarianism, algebraical, alle- lujah (halleluiah), |§ ambassadorial, ammoniacal, amylaceous, amylic, an- acreontic, amnagogically, analogous, analogy, anarthrous, anathematiza- MICHIGAN TRADESMAN tion, angiotomy, annulment, anoma- lous, anonymous, antecedaneous, an- anthro- tediluvian, antepenultimate, cephalous, antithesis, antitypically, apagogy, appalling, apalment, appell- ant, arboretum, armadillo, armillary, artificer, artillery, asceticism, ascriba- ble, assassin, Athenaeum, atrocious, attorney, audacity, augury, Aurelian, aurigerous, autocracy, autocratrice, autonomous, auxiliary, axillary, avant- courier, aviary, avifauna. Some other words that are regular “jawbreakers” to pronounce or are worse to spell are the following: Oberammergau, Iliad, Odyssey, Re- naissance, Israel, {saiah, Japheth, Gbelisk, dynasty, irradiate, irascible, isosceles, kaleidoscope, excrescence, efficacy, effervescence, jardiniere, ecs- tasy, theocracy, theosophism, eczema, emissary, eleemosynary, Edelweiss, lachrymosely, lachrymosal, labyrin- thian, oxyophia, presence, capital, capitol, pellmell, pallmall, paillemaille (the last three meaning the same), principle, principal, fricasseeing, bar- ing, barring, nonchalance, dolce far niente, permitter, palette and _ pail- lette, pachydermatous, pachydactyl, paleontological, pedagogy, pedagogu- ery, anagogy, anagogic, anagogically, anagrammatical, analepsy, analgesia, pilaster, pierce, phthisis, phthisical, picot, paleaceous, palaver, tyranny, poinsettia, soggy, darky, subtile, sub- tility, subtilty, subtilly, subtle, sub- tiety, subtly, subtiliate, subtilness, sibtilize, subtitle, succise, succor, suc- catash, succumb, succussion, syco- phant, sycophancy, sycophantical, sycophantishly, syren. paean, para- site, peregrination, polonaise, polypus, polyporus, psychological, physiology, physician, physiognomist, phylogyny, phosphorescence, phytomastigoda, Phyllis, chagrined, chrysalis, chloro- phyll, vicious, vicissitude, vestige, prestige, venturesome, syzygy, entente cordiale, woolly, wittily, corral, cor- ralling, coquettish, censer, censor, census, consensus, connoisseur, con- fidant, confident,’ camaraderie, bon- hommie, Beau Brummel, bullion, car- bondioxide, oxygen, dioxogen, hydro- gen, canoeing, braggadocio, wammus, blarney, warring, cipher, zephyr, sul- phuretted and sulfuretted, swath (row of grass) and swathe (to swaddle), surveillance, staccato, stiletto, steve- dore, stupefy, liquor, liqueur, liqui- date, liquefy, likelihood, lilies, Lilli- putian, livelong, Linnaeus, lichen, kowtow, lambaste, mackerel, inveigle, irrevocable, inunendo. innocuous des- uetude, indescribable, incompatibili- ty, inanity, impostor, Keweenaw, Lackawanna, promoter, picaninny, proselyte, prophecy, prophesy, pin- nacle, precede, procedure, proceeding, pennant, penologist, phrenologist, Prairie du Chien, crepe de_ chine, Fond du lac, Pontchartrain, Pliny, peduncle, paroled, paresis, picra, ple- beian, plebiscite, Pleiades, plagiarize, roguish, couteau, courbaril, gullibility, grimed, grimy, grammar, _ gorilla, Farragut, feazed or phased, fac sim- ile, exuberance, exorbitant, exhilarate, extolling, daffodil, debonair (add e for the feminine adjective), cynosure, cymbal, symbol, curtesy, crewel, crav- enetted, crystallized (all words com- ing from crystal double the 1), curly- cues, Cluny, Guipure, coalesce, cul- inary, cupola, councilor, counsel, con- veyor, contraptions, Vittoria Colon- na, colonnade, colossal, coer- cion, leeway, canvas, canvass, charge- able, changeable, charivari, chate- laine, chirography, chiropodist, chisel, chondrography, chondropterygian, cirriferous, cissoid, clairvoyance, cloi- sonne, combatant, counterfeit, cuni- form or cuneiform, dahlia, daguerreo- type, daguerreotypic, desynony- mize, disserviceableness, dissident, dissilience, dissuasory, dissyllabifica- tion, distil, distillable, divisibility, di- visive, divorceable, divorcee, docible, enzooic, envelop, envelope, draught, dreggy, resilience, barometer, parame- ter, parallax, parallelopiped, paralytic, paralyze, glycyrrkizin, glyphography, glyptic, gmelinite, gnomiometrical, gnomonology, eclaircissement, ec- legm, ecliptic, eclogue, ecthlipsis, el- lipticity, excursus, excusator, exorrhi- zal, exosseous, finicky, flawy, fluores- cence, gastritis, gastroscopy, gipsyism, heyday, hierarch, hieroglyphical, ho- moousian, hymenopterous, hyphen, ichthyosaurus, idiocrasy, impostor, khedive, kyriological, lieutenant, liv- raison, Machiavelli, . Machiavelism, Marseillaise, resilience, marshal, mar- shaled (or marshalled), mercantile, merchantable, misspell, mistakable, reuroptera, diaphanous, diaphoretic, Ciaphragm, diaphragmatitis, diapha- neity, pellucid, railed, rallied, ra- jah, ramekin, pemmican, penguin, penniless, pensileness, pentachord, rancour, rancorous, ranchero, rancho, gaucho, rancid, amethyst, amaryllis, dynamite, amphiscians, amphitype, anaesthetic, anaesthesia, allegeable, gaucherie, marchioness, alkalescency, maintenance, alkalimetric, martial, lacquer, meridian, matadore, allegori- cal, allegretto, allegrissimo, sylvan, Ghetto, gewgaw, geyser, Ghibellines, giallolino, genteel, Gentile, gentian, gentilitial, gentilitious, geodiferous, geognosy, geomancy, geophagism, gormandizer, Gospel, gossamery, oboe, Gothicism, Gouda, governante, dilettante, dilettanti, picadilly, picay- une, piracy, piazza, veranda, irredeem- able, irremediable, irremeable, relig- ious, sacrilege, sacrilegious, sacerdo- tal, irrelevant, siphon, iritis, cypress, culprit, sacchariferous, sycamore, crass, persiflage, herring, scimitar, scintillate, sciolism, scheme, schism, schismatize, schistose or schistous, Scotch, Scot, Scottish, scoundrel, scoundrelly, septicaemia, septuagesi- mal, sequin, serenade, sesamoid, sym- metry, cemetery, sylph, symphoni- ous, sympathize, symphysis, sym- piesometer, synagogue, synchronism, synecdoche, synecdochical, synecpho- nesis, synergy, synizesis, granary, synonym, synonymous, syntax, phyry, vacillate, vassalage, vacuum, varicose, varicosity, varicocele, vil- lain, videlicet, batallion, pavilion, co- tillion, vermilion (or two I’s), ster- ling, stirring, sere (or sear), seer, site, somnambulist, statute, statue, statuesque, steer, stereotype, soporif- erous, sorbefacient, velocipede, veloci- redist, ventriloquy, ventriloquial, ob- loquy, bumkin, bumpkin, pumpkin (or punkin), Geissler tube, Malayo-Poly- nesian, Malaysian, malcontent, marm- alade, malign, calcimine (or kalso- por- December 22, 1909 mine), gargil, gargle, gargoyle, Gari- baldi, gasconade, gastroenteritis, con- cede, secede, precede, proceed, aris- tocracy, feign, filaceous, filose, hydro- statical, dydroxide, hydrodynamic, hydrocyanate, hydrochlorate, hydro- cephalous, goatee, Huguenot, furbe- low, hullabaloo, hubbubboo, hugger- mugger, hifalutin, higgledypiggledy, huckaback, Hieronymite (a follower of St. Jerome), Hierosolymitan (per- taining to Jerusalem), hypocrite, furbish, furcular, aberration, abey- ance, abluvion, abietic, abigeat, con- tretemps, locofoco, etiology, etymolo- gy, ethyl, hydriodic, hydrargium, hy- draulicon, analysis, analyzing, filigree, filibuster, fillip, Findon. haddock, ich- thyological, abhorrence, hypallage, morphine, morphological, filices, inde- hiscent, caisson, turquoise, phic, conchitic, lorgnette, palette, Ethiopian, eucharistical, repellent, eu- aemia, caviar (or caviare), eulogize, euhemerism, euphemism, euphuism, euphuistic, euphuize, hyena, hygienic, hylicist, hyperbola, hypobole, hyper- sarcosis, hyperborean, phlegmatic, diaphragm, cerebellar, baroque, Saint Cecilia, emir (or emeer), elligible, callid, calligraphist, callisthenics, cal- lesthetics, calliope, Scylla, Charybdis, Chalybeate, Charlemagne, cerulean, chartaceous, charlatan, chalice, chalet, chateau, chaos, chansonette, channel- led, chirre, Chisleu, chisley, chaff, chafe, chary, charry, sherry, chanti- cleer, cetracion, cetacean, choriam- bus, chirology, chiromancy, chiropo- dist (or chiropedist), chivalrous, chevron, cylinder, elliptic, shear, sheer, stare, stair, advice, advise, de- vice, devise, humorous, transcendent, incandescent, pursue, peruse, inexhaustible, fermentative. preventative (or preventive), Abigail, euicalyptus, euchymy, eupatorium, eu- chology, hybridousdehisce, decry, des- cry, motley, inerrable, favillous, im- nuscibility, immigrant, emigrant, af- fluxion, loquacious, gaucherie, olla- podrida, Mohammedan or Mahomet. eigne (pronounced ayne), meed, mead, matadore, mastodon, eulogize, eukairite, furacious, voracious, vera- cious, eudyalite, immanent, imminent, eminent, optician, emeute, cespitous (or cespitose), calculous (or calcu- lose), calculus, lullaby, deficit, grimy, grimiest, grimly, grimliest, greasy, fusillade, emetrophia, envelopment, riiniature, indispensable, resplendent, sine qua non, bullion, dispel, cera- ceous, nonpareil, nonsensical, nodose, Nestor, naval, navel, neat’s-foot, ex- plicitly, exchequer, inadvertently, im- passable, impeccable, ebrillade, ecdy- sis, elliptic, eclectic, embarrass, har- hierogly- humerus, ass, ecclesiastical, elucidate, doilies, Faneuil, —_caviller, cavalier, con- noisseur, redound, renown, Disraeli, gruelling, dishabille, diphtheritic, di- tigible, dziggetai, dysphony, acety- lene, dilettante, decollete, deterrent, dietitian, desiccate, delicatessen, de- sert, dessert, desideratum, deliques- cence, delirifacient, deign, chrysan- themum, effect, affect, stratagem, strategy, El Dorado, sarcophagus, oe- sophagus, oesophagorrhagia, ophthal- mology, paucity, Deuteronomy, chis- el, nickel, Circassian, cis-Atlantic, cas- tor, canister, caricature, carbureter, gouge, gauge, gaugeable, candela- brum, orchid, azalia, H. E. R. Ss. & ty + SS _ ae Som > a be- er- Ver iei- ite, ey- OTi- lo- hy- ch- ge, de- ly- s aA December 22, 1909 MICHIGAN TRADESMAN 17 A GOOD SCHOOL. Concluding Words of Most Valuable Discussion. Fifteenth Paper. A week ago I found myself at the end of my time and paper before I had arrived at the point in the dis- cussion which I wished to reach and so I promised a final word this week. I was speaking of the immense literature of protest and _ reform which has been called forth by the increasing number and virulence of the temptations addressed to young people and of the want of agreement concerning the chief point of attack. With one it is the magazine habit, with others the candy habit, the cigarette habit, the saloon habit, the vile literature habit, etc. The volume of this literature of reform is an in- dication of a deep and widespread in- terest in the young, and so is one of the most hopeful signs of the times; but, on the other hand, it is fast defeating its own purpose by wearing out the interest it would foster. Already this literature is be- ginning to pall on the public ear. The usual resort to shouting is also fast becoming ineffective. Should we not try, before the popular interest wanes too much, to agree upon some line of action and pursue it together to the end. In my own opinion the vile literature habit, together with all that leads up to it, is at present the greatest menace to our young people; but while I can not desist from call- ing attention to this evil, it is yet my duty to act, and act heartily, with the great body of good people find another cause more important. After giving consid@rable attention to the matter, I want to report some strongly marked tendencies in public opinion and to urge all who wish to serve the rising generation to add tc their own special cause that which for the present holds the front of the stage: t. I find a general agreement that at present the saloon habit should have the right of way and other re- forms should take second place with reference to it. Let us all work to- gether for a wise and right solution of this question. 2. There is coming to be a very distrust of the exhaustive (often exhausting) general treatise upon the evils of society from men who seem to have but a feeble hold upon actual life; and, on the other hand, a very great confidence in the man who knows young people, is interested in their interests and so makes a few people better. At least much sympathy with children and great knowledge of the conditions under which they live should pre- cede any unrestrained outpouring of denunciation and exhortation. There should be plain speaking—at the right time and before the right peo- who genéral ple. There will be hot, burning words, but they will be called forth by real visible evils or tendencies. Just now rhetoric and overmuch log- is are at a discount and statistics and examples at the front. 3. People are getting to distrust the use of vague general terms which terrify by their vast bulk and shad- owy outline. Not long ago I listened for an hour while an orator lashed himself into fury over what he call- ed the “corruption of the times.’ He seemed to have no content in his mind and I am sure he left none in the minds of his hearers. That age-long contest with the abstract noun “we” in this practical age ought to be done with. An abstract noun is like a label on a box and it is so easy to toss the box about and shout the label without knowing anything about the contents of the box. That is what this man was doing. 4. We ought to distinguish be- tween those things that are evil only by reason of excess and those that are always and essentially wrong. 5: We are becoming restive under wholesale denunciation of this or that dietetic habit of the young. The middle ages knew but one dietetic sin, and that was gluttony. We have a thousand and gluttony is not one of them. The study of human nutri- tion is in its infancy and we should be cautious about imposing rules up- on others unless sanctioned by a great body of expert opinion backed by large experience. It is entirely true that education waits on nutri- tion; that the teacher must always be interested in the sort of breakfast his boys and girls have had; still be- yond the matter of excess or defi- ciency he does not know enough to act, and within those limits he is usually powerless to act. 6. It is coming to be understood that the great principle in keeping young people from evil is to fill them with good. Congenial employment and abundant out-of-door exercise are worth more than all the lec- tures in the world. Hence the mod- ern interest in games and field sports, an interest thoroughly justified by its results. We have yet to learn that seeing others play is not playing and that to exercise by proxy, as the Oriental does his dancing, is not to exercise at all; but the beginning of universal congenial employment and universal play has been made. 7. Finally, it is being found true, as the fathers taught, that nothing can take the place, as a defense against evil, of a thorough training in self restraint, self control and self respect. To this good end the family and the school work together. The family supplies appropriate tasks and abundant motives for performing them well. The school confirms this habit in the domain of the mind un- til the pupil becomes master of him- self and his powers, becomes inter- ested in the world of things, men and books and finds no place for mis- chievous nonsense. The good school re-enforces the scant power of the morally weak or immature pupil with a strength which is his in kind but not in degree. It shows the possi- bilities of life. It confronts him daily with the moral force of the best in the community—in literature and in history. The fifty years of my adult life have seen great advance in saving young people to lives of honor and usefulness —retrogression in some directions, but a general advance. But why should we be satisfied? Why not save all? Multitudes still go out from our best homes and schools to be a burden and menace to society. I am afraid that some join the ranks of the irresponsible very early and are themselves in- jured while they do great injury to by being treated as merely weak but well-intentioned. There are few schools that would not be enormously improved by the al of one or two pupils, themselves being confirmed in by the immunity from which an easy- around them. Edwin A. ——_——~e society remov- who. are evil courses pun- ishment mism throws going opti- Strong. the thing actually talked. It that the had been on some new variety of ceivers when he was led to piece of tinfoil on a cylinder. corded sound and Edison vinced that the human voice be recorded and reproduced. Wien the time actual test Edison, with his saitad on| mechanical details, tested his contrivance “Mary had a inventor was could | came to mak with the iar .phrase, little lamb. “First Words” of the Phonograph. When Edison was at work on his first phonograph, it is said, he was as much surprised as any one when| appears | working | telephone re-| put a| It re-| co n= | absentmindedly | famil- | » | Michigan Accordingly this bit of nursery jingle] has gone down into history as the| first words ever reproduced by the phonograph. el ie When a man’s faith is dead he is always zealous for its bones. Sawyer’s. CRYSTAL Blue. \ For the Laundry. i DOUBLE i STRENGTH. | Sold in Sifting Top Boxes. [60 Yeara | Years the People’ | | Choice. | mm See that Top a fii Sawyer’s Crys- fi| tal Blue gives a )| beautiful tint and || restores the color | to linen, laces and fi; goods that are NY) worn and faded. Ta ‘ting , Wy It goes twice Y as far as other Blues. Sawyer Ceca Blue Co. 88 Broad Street, BOSTON - -MASS. Hart Brand Canned pats Packed by W. R. Roach & Co., Hart, Mich. | | | | People Want Michigan Products Mail orders to W. F. McLAUGHLIN & CO, Chicago Cottage and Porch. Klingman’s Summer and Cottage Furniture: Exposition It is none too soon to begin thinking about toning up the Our present display exceeds all previous efforts in these lines. show a great improvement this season and several very attractive new designs have been added. The best Porch and Cottage Furniture and where to get it. An Inviting All the well known makes Klingman’s Sample Furniture Co. lonia, Fountain and Division Sts. Entrance to retail store 76 N. lonia St. Making your will the disposition of property. Executor Agent WILLS Our blank form sent on request and you can have it made at once. send our ‘pamphlet defining the laws on The Michigan Trust Co. Grand Rapids, Mich. is often delayed. We also real and personal Trustee Guardian 18 MICHIGAN TRADESMAN December 22, 1909 UP THE GR. &I. Initial Inspection Trip Over Northern Division. Written for the Tradesman. Early in the month of November, 1874, George W. Gage, city editor of the Grand Rapids Times, and my- self, representing the city department of the Daily Morning Democrat, re- ceived orders to join a party com- posed of General George W. Cass, President of the Pénnsylvania Rail- road, Jas. N. McCullough, Manager of the Panhandle, Thaw (the fathér of the notorious Harry Thaw, the murderer of Stan- ford White), a Director of the Penn- sylvania Railroad, Charles D. Gor- ham, General Superintendent of the Pittsburg, Ft. Wayne and Chicago Railroad, John J. Bagley, Governor of the State of Michigan, S. S. Cobb, State Railroad Commissioner, Henry D. Wallin, Superintendent: of the Northern Division of the Grand Rap- General William ids & Indiana Railroad, P._ S. O’Rourke, Superintendent of the Southern Division of the same rail- ton0, 5. 5. Simmons; Master of Transportation and a number of min- or officials of the several railroads mentioned and a Mr. Harding, Pri- vate Secretary to Mr. McCullough, on a tour of inspection of that part of the Grand Rapids & Indiana Railroad lying between Walton Junction and Petoskey. Many years ago the United States Congress appropriated three million acres of Government land to the State of Michigan to be used in aid- ing the construction of railroads in the State. These lands were event- ually transferred to the Jackson, Lansing & Saginaw, the Flint & Pere Marquette and the Grand Rapids & Indiana railroads by the State through its executive officers. The Grand Rapids & Indiana Railroad was built by the Continental Improvement Co., a subsidiary corporation of the Penn- sylvania Railroad, which supplied the funds needed for carrying forward the enterprise to completion, receiv- ing as a bonus one million acres of the choicest agricultural and timber lands in the State. The train, composed of the pri- vate cars of General Cass and C. D. Gorham and a baggage car, drawn by an old style wood-burning locomo- tive, left Grand Rapids at 8 o’clock one morning and proceeded north- ward, passing through the little towns, several of which were named in honor of the officials of the rail- road, that had sprung up in the wilder- ress following the opening of com- munication with the outside world. The railroad constructed in mile sections and Cedar Springs, Morley, Paris and_ other towns, each in turn, had the dis- tinction of being the terminus of the road for brief periods. With the completion of each section a part of the land grant was turned over to the railroad. Big Rapids, Reed City and Cadillac had acquired considera- ble importance and interest was evinced in a colony of Swedes, plant- ed at Tustin through the enterprise of the railroad company. For the pur- pose of securing this colony, Rev. was twenty Dr. J. P. Tustin, rector of St. Mark’s | church, Grand Rapids, was induced to lay aside his clerical robes and jour- ney across the ocean to Sweden, where he made such representations to the people of the natural wealth of Northern Michigan that a considera- ble number joined him on his return trip to America and founded the town bearing the Doctor’s name. Lat- er he again visited Sweden and in- duced a considerable number of the people to join their countrymen in the North woods. The train arrived at Walton Junc- tion early in the afternoon, when Governor Bagley and Mr. Cobb, tak- ing seats at the rear of General Cass’ coach, studied the grades, the rails and the country, through which the train passed and in due time gave their approval to the work of the construction company. At Mance- lona (named in honor of Mancel D. Talcott, of the firm of Talcott Broth- ers, builders of the road) a_ small quantity of green wood for the use of the locomotive drawing our train and a tank of water were found. There were no buildings in the place. We resumed our trip after providing for the requirements of the locomo- tive and an hour later stopped at an opening in the dense woods of less than an acre, called Boyne Falls: A number of men were cutting timbers to be used in the erection of two or three houses. More green wood and water were taken and then the train proceeded to the end of the rails, which terminated against a big stump indicating the location of a depot to be erected later, in Petoskey. It was 5 o’clock and nine hours had passed since the train left Grand Rapids. One hundred feet to the right of the stump several men were at work cutting and framing timbers for the Occi- dentak Hotel, the first building erect- ed in the place. The ground was deeply covered with snow and the atmosphere hanging over Little Trav- erse Bay was cold, dark and cloudy. On the beach a few yards’. below smoke curled upward from a number of Indian tents, but their occu- pants paid no attention to the train nor the distinguished gentlemen trav- eling in it. Five years later, when the writer again visited Petoskey, he found a prosperous little city of 1,500 people. On the return trip the inci- dents of the day were discussed and the gentlemen from Pennsylvania ex- pressed surprise and pleasure over the great natural resources of the re- gion through which they had passed. Especially were they impressed with the giant timber and the soil sup- porting it. From Walton Junction the train proceeded over the Trav- erse branch to Traverse City, where the visitors remained over night. On the following day they were enter- tained by Perry. Hannah and others. Among the business houses visited was the great general store of Han- nah, Lay & Co., who possessed most everything worth having in Grand Traverse county at that time. While in the store Mr. Hannah remarked that women with the largest feet ever seen lived in the county. To prove his assertion he took out of stock Child, Hulswit & Company BANKERS Municipal and Corporation Bonds City, County, Township, School and Irrigatien Issues Special Department Dealing in Bank Stocks and Industrial Securities of Western Michigan. Long Distance Telephones: Citizens 4367 Ground Floor Ottawa Street Entrance Michigan Trust Building Grand Rapids Bell Main 424 us easily by mail. interested. Kent State Bank Grand Rapids, Mich. Coolel Cs} SNR COD Surplus and Profits - 180,000 Deposits 5% Million Dollars HENRY IDEMA - - - President J. A. COVODE - Vice President J.A.S. VERDIER - . - Cashier 34% Paid on Certificates You can do your banking business with Write us about it if A HOME INVESTMENT Where you know all about the business, the management, the officers HAS REAL ADVANTAGES For this reason, among others, the stock of THE CITIZENS TELEPHONE CO. has proved popular. Its quarterly cash dividends of two per cent. have been paid for about a dozen years. Investigate the proposition. We Make a Specialty of Accounts of Banks and Bankers The Grand Rapids National Bank DUDLEY E WATERS, Pres. F. M. DAVIS, Cashier CHAS. E. HAZELTINE, V. Pres, JOHN E. PECK, V. Pres. Chas. H. Bender Melvin J. Clark Samuel S. Corl Claude Hamilton Chas. S. Hazeltine Wm. G. Herpolsheimer We Solicit Accounts of Banks and Individuals Corner Monroe and Ottawa Sts. DIRECTORS Geo. H. Long Chas. R. Sligh John Mowat Justus S. Stearns J. B. Pantlind John E. Peck Chas. A. Phelps JOHN L. BENJAMIN, Asst. Cashier A. T. SLAGHT, Asst. Cashier Dudley E. Waters Wm. Widdicomb Wm. S. Winegar Many out of town customers can testify to the ease with which they can do business with this bank by mail and have Capital $800,000 their needs promptly attended to NATIONAL BANK _N2@1 CANAL STREET Resources $7,000,000 THE NATIONAL GRAND RAPIDS WE CAN PAY YOU 3% to 34%% On Your Surplus or Trust Funds If They Remain 3 Months or Longer 49 Years of Business Success Capital, Surplus and Profits $812,000 All Business Confidential oun se BANK December 22, 1909 —— MICHIGAN TRADESMAN 19 several pairs of coarse shoes, sized 14 and 15, manufactured upon lasts miade especially to fit the women of the community. The following day was spent on the return trip to Grand Rapids. At Clam Lake (now Cadillac) the station agent brought to the train a basket of large beau- tiful trout, caught in one of the lakes upon which the city is located. Gen- eral Cass retired early each night after eating a plate of crackers and drinking a glass of ale. Governor Bagley chewed the famous Mayflow- er tobacco of his own manufacture and amused the young men of the party when he unerringly deposited the juice of the tobacco that gathered in his mouth in a cuspidor from fif- teen to thirty feet distant. J. N. McCullough received and dis- patched many telegrams during the day, keeping his stenographer busily employed most of the time. William Thaw was a very quiet man, paying little attention to any in the party except General Cass and Mr. McCul- lough. The meals served were such as only millionaires could afford and the beds were more luxurious than the famous queens of the Old World could imagine. Arthur S. White. a Some Mistakes Retail Advertisers Avoid. Written for the Tradesman, There are a few errors that every dealer will do to avoid if he wishes to secure a suitable return for every dollar that he invests in adver- tising. The topical advertisement is a case in point. A first class topi- cal advertisement is, unquestionably, of great value. Apart from the ac- tual advertising contained in it, it gives an impression of alertness and up-to-date methods on the part of the advertiser, and it seems to impress his name upon the mind of the pub- lic. The inferior topical advertise- ment is as undeniably a waste of time and money as any bad advertisement can be. The following are some of the marks of the latter class: The advertisement makes its appearance late, after the columns of the daily papers have already been. filled with similar matter, so that, in place of alertness, it suggests slavish imita- tion, the sort of I-must-do-this- because-the-other-man-does policy, which is the very opposite of zood advertising. The very first rule for the user of a topical advertisement is: be the originator, the first man, not a follower. well ing connection between the topic oi the day and the subject to be adver- tised. It is only necessary to glance through the advertising in the great daily newspapers to what is meant. If one can not striké some novel, clever and convincing method of connecting one’s goods with, for example, the North Pole, the best plan is to forget about the Cook and Peary matter. Again, a serious dan- ger is that of being too clever, es- pecially when the cleverness is very apparent on the surface. It is an old maxim, but a very true one, that the really clever man is the one who can conceal what may be called the ma- chinery of his cleverness and only see Another mark of infe-| riority is the labored and unconvinc- | show the finished result. It obvious striving after effect which annoys rather than impresses. the average reader. What is really need- ed is a simple statement of facts and the reasons for those facts and the more simple that statement is made the more likely is it to convince. Ver- bal embroidery is often used to cover up a lack of substance underneath. is the Fortunately for the reading public, the advertisement in-rhyme is mak- ing its appearance less and less often. Rhyme does not lend itself well to the concise and lucid explanation of a4 commercial proposition, and any- thing which tends to obscure clear- ness of statement is to be avoided. As a rule, the claims of an advertis- ing statement and of poetry so inter- fere with one another that the re- sult is a jumble which is neither good verse nor good advertising. Of course, this does not apply univer- sally. There undoubtedly are some short, bright, crisp jingles which stick to the memory, and even if they are not particularly instructive they cause the name of the advertised ar- ticle to remain in the mind also—and this, it must be admitted, is good general publicity. But useful adver- tising verses are extremely few and very far between. Another mistake that should be guarded against is the attack on the store across the street. Some men can not resist the temptation of telling the public in a half-concealed way that their goods are better than their competitors’. They always forget that this does not advertise their own store. It is simple waste of space— space that might be employed in tell- ing the public something useful about the advertiser’s merchandise and his method of doing business. Further, it gives the man across the street a gratuitous advertisement. Needless to relate there are other mistakes that may be made in addi- tion to those of language and policy. Display, for example, is a fruitful source of wasted expenditure. A strange jumble of assorted and fanci- ful types was the old idea of an ef- fective display. But the two objects of advertisement setting are, first, to attract attention and, second, to make the words easily readable when atten- tion has been secured. A jumble of type-faces does not attain the first object so well as at most three forms of type artistically arranged. It al- together ignores the second object. When every possible argument has been thoroughly thrashed out the fact remains that no advertisement, clever or comic, startling or tasteful, has ever been devised that can equal a simple statement of the right goods at a suitable price. If one’s custom- ers and the public generally know that one has the right goods in the store, and that the price is reason- able, one can permanently set aside all clever, “smart” and up-to-date ad- vertising If one simply tells a plain, truthful story and gives distinctively an illustration of the article, with the selling price—and, perhaps, a couple of lines of explanation of that price— one is quite likely to be surprised at the result. Lawrence Irwell. Live Merchant’s Pledge. “Here and now I do faithfully pledge myself to do everything with- im my power to make the home town a better town which to live in which to do business. in and “I will co-operate with my fellow business men in every movement that will tend to build up the com- munity. “I will favor and work for good | sidewalks, good streets, good roads and good transportation of all kinds. “I will help make ours a better market town by making my store a better place to trade; by offering bet- ter bargains and particularly by giving better service. “IT will do whatever I can to aid in establishing and maintaining a rest room for women and children and a shelter for horses and in providing public entertainment at times. Opportune “T will do all in my power to make our town an unhealthy place of resi- | dence for the deadbeat and the chron- | ic kicker. “Finally, I know our town is a good town, but I know it can be made a better one and, so help me, it be done.” eee A enn The Troubles of Father. Williams (whose daughter is about | to marry)—You’re such things, old man. Tell me to what expense you were put by your girl’, marriage. Wilkins—It thousand a cost me about SEVEl year. Commercial Credit Go, Lid. Credit Advices and Collections MICHIGAN OFFICES Murray Building, Grand Rapids Majestic Building, Detroit Mason Block, Muskegon Mica Axle Grease | shall experienced in| | Reduces friction to a minimum. It |Saves wear and tear of wagon and |harness. It saves horse energy. It lincreases horse power. Put up in |r and 3 lb. tin boxes, 10, 15 and 25 i\lb. buckets and kegs, half barrels and barrels. Hand Separator Oil 11s free from gum and is anti-rust and anti-corrosive. Put up in %, 1 and § gallon cans. STANDARD OIL CO. GRAND RAPIDS, MICH. 'H. LEONARD & SONS | Wholesalers and Manufacturers’ Agents Crockery, Glassware, China Gasoline Stoves, Refrigerators Fancy Goods and Toys GRAND RAPIDS, MICHIGAN GRAND RAPIDS INSURANCE AGENCY THE McBAIN AGENCY FIRE Grand Rapids, Mich. The Leading Agency Prompt Deliveries Our reputation for good work is unexcelled—for deliveries a little slow. This has been due to one cause only—too many orders for our capacity—but this refers to the past. With our new addition we will have a capacity of $2,000,000 annually, which means you can get more prompt deliveries than from any other manu- facturer. white, ready for finishing. Let us figure with you for one case or an outfit Grand Rapids We will carry an enormous stock in the Show Case Co. Grand Rapids, Mich. 20 MICHIGAN TRADESMAN December 22, 1909 Story of the Life of a Successful | ple, Woman. Written for the Tradesman. What constitutes success in life? The making of a vast fortune, with thousands of workmen to do your bidding, warehouses, factories, mines > rolling mills and stores looking to the rich old moneybags for manage- ment? Well, hardly. And yet it depends upon the view- point. If immense wealth is the one desire in life, all other considerations Leing nil, then, indeed, the picture of a successful life is counted in piles of brick and mortar, vast landed estates and a fat bank account. Such is not the writer’s picture of a successful earth pilgrimage. Amer- ican grit and “git there” are all right. The struggle for a*fortune may mean much or little. It means the open- ing of a great opportunity for the do- ing of good in the world, or, per con- tra, the drying up of every human feeling, the twisting and warping of a human soul into a bitter, dried up escrescence on the social sea. Men of money are not necessarily hard of heart, nor chary of well doing, al- though it seems to be pretty thor- oughly understood that the most lib- eral donations for all good and worthy objects come from those in moderate circumstances. An instance of this is seen in the life of Gerritt Smith, the brave old Abolitionist of ante bellum days. He possessed a considerable fortune in wild lands in New York State; these being careful to give out this charity with the strictest impartiali- ty—black, white and red people of every nationality partaking of his generous bounty, It seems to me that the life of Gerritt Smith was a most interesting and successful one. Hoarding up money, piling up gains won from the sweat and toil of ill- paid labor never yet rewarded a man for his shriveling of soul and conse- quent deterioration of mind and body. I once heard the remark from 2 most worthy clergyman that no man ever made a million dollars honest- ly. The good pastor was of course “off his base.” vulgarly speaking, since many more than one million dollars has been honestly made in a lifetime. Some people believe in luck and point out our Rockefellers, Goulds and Vanderbilts as creatures of luck. This is another fallacy, although cir- cumstances were such that, perhaps, these and other builders of immense fortunes seemed more favored than others. One dollar honestly earned is more potent for good than ten times that amount gotten by dubious methods. The pastor mentioned also made the assertion that a really honest man did not exist. To this the writ- er took exception and asked for proof, “Nine men out of ten are honest in a way,” said the preacher. “They refrain from doing anything to at- he parceled out to worthy poor peo- tract the scorn of their neighbors, fearing for their reputations, yet, place one of these outwardly honest men in a position where he can place his hand on a snug sum of money not his own, yet of which he feels ab- sclutely sure his appropriating can never be known to anyone save him- self, and he will take it every time.” To this statement I again demur- red. “That is the test of a man’s integ- tity,” said the preacher. “Put him in a position where he has to be hon- est only with himself and he falls down every time.” I, of course, refused to subscribe to an idea that to me seemed abhor- rent beyond words to express. A man who is honest with his fellows yet dishonest with himself is certainly a rascal but very little better than the open-handed rogue who makes it a point to cheat whenever opportunity offers, To make a large fortune and hoard the money, begrudging the use of a penny for the furtherance of charity and helpfulness of one’s fellows fails—wretchedly fails — of meeting the demands of a successful life. Money isn’t everything, although it is very convenient to have some of it on occasions. To succeed is to win out, to make good, to gain the goal of one’s ambitions—all this, to be sure, and some more. I have in mind a person who Aill- ed to the brim a successful niche in the temple of life. Evelyn Stanmore was born with a silver spoon in her mouth. She in- herited a glorious woman’s nature from her New England mother and gtew to womanhood in the shadow of the Michigan pines. Her paternal guide was a man of little refinement, yet a pushing, vigorous exponent of business as known to the lumber region. He made a large fortune ont ef pine logs, piling up the dollars at the expense of the niceties of so- cial life. The mother, deeply relig- ious, the very antipodes of her stren- uous, pushing, rough-and-tumble hus- band, guided her daughter in the way of household neatness and womanly activities. Evelyn worked in the rich man’: kitchen, no better, apparently, than ene of the hired girls. She learned the art of good housekeeping, taugh: in the settlement Sunday school and grew up into one of Nature’s noble women. When the mother died the daugh ter became the head of the rich lum- berman’s house. She did the work well, filling ‘her place with the zen- tle yet firm grace of a queen. When Stanmore passed over, his daughter came into possession of one- half of his great fortune. She might have gone to the city to live; mighi have thrown off all care and entered social life and made herself one the leading ones there. This she did not do. Instead, she married the man of her choice, an humble farmer’s son, retained the broad acres of the homestead and remained in her child- hood home. With nearly a million at her com mand this woman chose to remain an ot humble household drudge, doing even PETIT ir ae Hi ar nie _ " nT T 7 TT T 7 TTT 7 T TTT = 9 S v c G i a ae Ol ln 6 = E 2 Our Foints ‘ = Sa Direct Saies to ANY Quantity price. You fo —t retailer. The little don’t have to load up ot ae grocer owns our goods ona perishable stock aS “ge just as cheaply as the to have our goods at a = biggest grocer in the of the bottom prices. They = aE trade and gets a living are always fresh and co | chance. suit the customer. a 5 8 é ae 2 Square Deal Policy = BEST SELLER ON THE MARKET PROFITS SURE AND CONTINUOUS — = Zz No Free Deals rt je Nothing upsets the No Premium Schemes = = calculations of the Premiging ane 4 sae. +-——| oo grocerand leads him lusion aad 4 shave.” I ed has th ' 4 = dl ao, Kellogg ‘Toasted Corn Flake Co. When you want an nS 1a beyond his needs. aps: - = — You know the rest. Sees nie dans — am cheap crockery and et = Battle Creek, Mich. toys. = lo Phil Lido: ibeetil dililtatalitalils ues IPR RE RSS RRB EE EE Bh | is —_ I a a | RS Get Ee eS ee dtd Lt December 22, 1909 her own washings. This life seemed inborn, so that Evelyn could no more pull out of it than she could fly. People loved and respected her; she was the Good Samaritan at every sick ene’s bedside, gave with open hand to evefy needy one and taught the most humble dwellers of the country- side to respect and love her. No home was too humble for her to enter and the name of Evelyn Hames became a household word from far and near. Her open-handedness was in direct contrast to the close-fistedness of her farmer husband. A more capable woman was never given the management of a household than Evelyn Hames. People won- dered and often remarked upon her gentle, unobtrusive manners, her plain common sense and lack of anything smacking of the aristocracy. A millionheiress and only a com- mon everyday woman! She had learned her lesson in the sitchen and seemed incapable of ris-|e ing above that sphere. “Tf some folks had wouldn’t they soar?” of the neighbors. her money remarked one “Yes, indeed,” agreed the listener “Look now at Melissa Danvers. She was a poor working girl once; she worked alongside of Evelyn Stanmore in the lumberman’s kitchen, a mere hired help. She was smart enough to marry that rich young Pardee, and such a swell as she cuts now on the avenue in town. She has her auto, drives to all the fashionable places and spends money like one born to the purple.” i Dhat's and she snubs her old workday friends, too. I met her on the street and put out a friendly hand only to be met by an icy stare. I forgot myself; and M’liss and I were such friends in the old days. Evelyn worth two of her.” “That she is. It does one good to have a call from Evelyn. She talks plain every day English; never tries 50% ts MICHIGAN TRADESMAN the second woman. school when I did and, being a rich man’s daughter, she had every op- portunity given her to learn, but she school.” “But a lady nevertheless.” “That she is, God bless her. went to old Mrs. Moggs’ house when her children had the fever and did everything for them. Yes, you count on Evelyn every time.” When this woman died she had the largest funeral ever and scores of the Now what shall we say of her life? Was it a success or otherwise? Old Timer. The Use and Abuse of Window Bills. Written for the Tradesman. The subject of window dressing is recessarily one to be dealt with by specialists; this and all |of color, shape and grouping 3ut putting aside the actual arrangement of the goods, there still remains the subsidiary question of window cards and announcements and in that mattera great deal can be done, especially by the storekeepers in towns. It must be understood that after good advertisements have drawn prospective customers to the win- can hardly be held responsible if no purchases are made. Take, for exam- tle, a dry goods store in a small place. When the window dresser has done the utmost that his experience and taste can achieve to make the windows really attractive, a relentless hand comes down and pastes upon the glass in front of the choicest zoods some slips or bills. And those bills! They may be simply pieces cut out of the morning newspaper, but in towns they are somewhat likely to be the work of a job printer who has turn- ed out a few thousand of them. They announce “Summer Sale Now On” was—well, truly, the dense one of the ‘spoiled by a crude “Evelyn went to fect that they look distinctly “cheap.” But let us try to imagine the win- dow dresser’s feelings—a dainty ar- delicate window of—per- rangement of, let us suppose, shades of green behind the poster |haps red—on the street side of that She | same window, or else half a page |slashed from a newspaper pasted ex- actly in front of some handsome gar- Can | ment inside the store. When describ- ‘ed in this manner the absurdity of the plan is apparent to anybody, but le 11t worthy poor shed tears over her bier. | ispoil the work of the |or posters fastened to the outside ithe window. the details | are not | dows of the store—if not inside—they |a is astonishing how many storekeepers continue to salaries to window dressers, country pay and then latter by the employment of these ridiculous slips good of None of the great stores in Chicago, New York or Boston ever makes this serious blunder. Thén why should the country retailer? To| use window posters may be neces- sary or desirable in towns, they can be improved—in appear- ance, in character of copy and in position. First, are bright colors es- sential or beneficial? The answer will. ithe but, if so, | exactly within the province of the ad- Ithere are three particulars in which |vertising man. | bargain-hunter’s 21 ‘er is opposed to the idea of pasting anything on windows, but he has oft- that in some towns the custom must be kept up.) en been assured As to position—is there any reason why window bills should be pasted on either altogether haphazard or at the most inconvenient angle for the (pos- sible) quite made- connection articles—to play a cf the window. matter of readers eye? In efforts i on ai et grocers some cases recently have’ been —notably in with make windows in certain proprietary the bill definite part in the decoration This shape and proper bill message window is merely a suitable and the w made not only also to goods S can be to carry a but part of the rf ayed. Jt is a fact, that the opportunity made u position, indow torm setting « displ sel- however, is dom se of.. the window necessarily a some- about is Finally, the “copy” of bill. what *Siq Yl There is baldness On” ement. unconvincing N Ow nc mmer Sale which typical a annou Perhaps it attract the but the may to a certain extent professional bargain-hunter, somewhat transient no doubt, be that they are intended| >“ 5 a a {business is not the most desirable to catch the eye of the passerby and|_, : ee " : : ' - __{kind of trade, and it can be bought compel attention. But the obvious 2 a ee : : - |too dearly. Moreover, if window objection 1s that the attention, di-|— | - , : ; |bills are to be used, they provide no rected, indeed, to the poster is drawn i : : : 1 _,|cpportunity of talking to the serious way from the goods—exactly the| + fi reverse of what is desired: it 3 | buyer. There are so many things Q a oes " beh a eta cae ia fii a Sue | Uile on wouid say 1 ~O ner- drawn from the artistic to the unat- | th MS One Would say to Han--Or eee a i ee ad.|i£ one could speak face to face nd tractive—at best to a newspaper a : Nees if cise et Of bie «sie and the! the window bill should enable one to v » Cc > Vik HRS ii } ce c os that. process must act unfavorably, if un- | consciously, upon the prestige of the Talk about the reasons for the sale, store. What are all the flourishes in-jabout the eee and policy of the tended to do? They go still farther | firm; talk about the changes in styles cway from the real object of the /and the store’s abl ity to keep up with advertising; they attract attention to|them. Above all talk prices and val- themselves in preference even to the |ues—talk anything that really means iwordine of the announcement. I ven-|something, that conveys some mess- iture to say that a window dressed in/age that will benefit the business «a harmonious manner and with its|and never be content with any utter- bills simply and tastefully printed in|ly uninformative remark that has { . e . . c + . ch cite er ck Ni4a47er |keeping with it will attract far more|been shouted at prospective buyers to air her breeding or her educa-|in a number of incongruous ways and |attention from the people who pass |by thousands of retail storekeeprs for tion.” : with many undesirable flourishes; |the store than the most gaudy poster|so many years that whatever value “Well, by the way, she hasn’t much|they have the supreme merit that they |that was ever designed for the pur- it originally possessed has long been book learning,” smilingly returned|cost very little and the serious de-|pose of drawing business. (The writ- | lost. Lawrence Irwell. MICHIGAN TRADESMAN December 22, 1909 i — _~ ~ ~ ~ The Kind of Clerk Every Merchant Wants To Employ. Some days ago a merchant who employs ten clerks and does a busi- ness of over $130,000 annually said: “When I find that I have a clerk in} my store who has a tendency to in- vestigate the little things which con- cern the business, who reads and thinks to find the best way to con- duct his department, who reads arti- cies which deal with better merchan- dising, who is in search of a better way to display his goods and who is interested in the attractiveness of the store and is willing to exert once in a while a little energy which | his contract does not specify, then I realize that that clerk is interested in my success and money will never stand between my business and that man’s services.” Does a merchant prefer a clerk who investigates nothing, who nat- urally assumes that he knows “all there is to this thing, anyway,” and comes down late in the morning, yawns the day through and plays peek-a-boo with the clock at even- ing, or the clerk who in his leisure moments is investigating some au- thority on displays, decorating, drap- ing goods, arrangement of tables, ar- rangement of the store, how to make fixtures for display purposes, how to arrange materials in show cases, how tc write advertisements, how to get up show-cards for the tables and the windows and how to push “bad sell- ers” in his department and who in the interest of the concern and his ewn interest works once in a while after the curtains have been drawn? One clerk is interested in the time of day and the pay envelope, the oth- er is interested in the success of the business and the possibilities of his own future. One is employed be- cause “good help is scarce” and the other is employed because his serv- ices are indispensable. Often clerks are not interested in these things because the merchant himself is not. If a merchant has a good trade paper which is alive on these points he should give such in- formation to his clerks to read. Mer- chants often claim that they have no time to investigate these points. They should take time, for they can not put in their ime to better advantage. There is in this country a good trade paper devoted to every business. Some of these papers gather informa- tion from every quarter of the globe. Some have their representatives in foreign countries to determine what the fashions will be, representatives out in the field to find the things in various parts of the country which have proven themselves to be an evil in the store, to determine those things which have been valuable, to gather photographs of stores and ideas of ashion. Some have as mem- bers of their staffs merchants who |have had years of experience, and are in touch with the best in the entire merchandising world. This is con- densed into readable form and given to the business man for a trifle. Every merchant should have at least one good trade paper upon |which he can rely for information jas to styles and general ideas as to |what the season will present in the various fields of merchandising. This assists a merchant in his buying, as it gives him an idea what to buy and he does not have to accept someone’s word for everything. It gives him the confidence of his customers by be- ing able to tell them what styles will predominate and it helps him in his |judgment of his buyer, if the mer- chant places his buying in the hands of others in the store. There are thousands of cases on record where merchants have failed because they had incompetent buyers and_ they themselves did not know anything about this feature of their business. A merchant should have a paper which keeps him posted on the con- dition of the market, the important movements in the country which will affect the prices of the goods he sells and to which he can turn for almost infallible opinion upon many. subjects about which he is undecided and can not himself know. A good trade paper should be an authority on window displays, the use of fixtures, ideas for window ventila- ticn in winter and for floats and win- dow displays in summer. A trade paper is invaluable as a source of information for the address of advertisers who manufacture or job a particular line of coats, cloaks, skirts or suits, which may be de- manded unexpectedly and which will give the merchant information about any jobber or manufacturer in which he may be interested. No merchant can afford to be without such a pa- per. One idea, one suggestion or one line of information may be worth the small price of subscription. Practically everything in a good trade paper is useful and reliable in- formation; there are always editorials which are interesting, once in a while there is a touch of humor which has come into the field of business and the entire purpose of the paper is wholesome and beneficial. A good trade paper always stands for what it believes, according to its best light, to be right and just. They generally lead a campaign of the most effective nature in any national affair where the interests of the re- tailer and his customers are in dan- ger, as they are influenced by no “body of politicians.” And a merchant or a clerk can write to his trade paper for any in- formation about his business or his department and he will receive an honest answer which will, in most instances, be right, and a merchant has the privilege of expressing his -|honest opinion about anything that affects his business or concerns the retail merchant. have had much to do with the stand- ard of merchandising as it is to-day, and will have much to do with what it will be in a few years. The best The trade papers of this country | trade papers of this country have continuously pointed the way, have held up higher standards of merchan- dising and have increased the intelli- gence of the average merchant by giving him the best there is in the We are manufacturers of Trimmed and Untrimmed Hats For Ladies, Misses and Children Corl, Knott & Co., Ltd. 20, 22, 24, 26 N. Division St. Grand Rapids, Mich. as follows: Gx Ott. Ox 12 ft. and colors. RUGS FOR 1910 Our line of Rugs for season 1910 will be very large, running in sizes 27 inches wide. 36 inches wide. Sit. 3in. x to ft. 6 in. Prices from 75c to $40. Our roadmen carry pictures showing styles Wholesale Dry Goods P. Steketee & Sons Grand Rapids, Mich. Ay / 63 oa Ze ) seventy-five cents each. Grand Rapids oe ING, TZN \Y \W x BXG VS EX IL a xe, CPWOYF\ 5 IWS KIN SSS AL, ><) §5S") ee REI ZS ADM, P*\( nN LIN NAR ae fe? hgh TE Ke b= P | Handkerchief Orders to be shipped by express will receive immediate attention. Our line includes such as can be sold at one cent to WE ALSO OFFER Hand Bags to retail at 25 cents to $4.00 each. 10, 15, 25 and 50 cents per box. cents each and Harmonicas at 5 to so cents each. items are packed in separate boxes for holiday trade. Exclusively Wholesale Grand Rapids, Michigan Papeterie at Hat Pin Holders at 25 These Dry Goods Co. o 4 December 22, 1909 field and by always upholding the best and bringing to light the bad. The good trade paper is the herald of a better day, always pointing the way to higher and better things, ‘gathering together the great ideas in the various fields of merchandising, pointing the way out of difficulties, keeping the merchant in New York, Galveston, Reno and Sitka in touch with the fashions and changes in Paris, giving the young merchant the benefit of the years of experience other and successful merchants have had, always a little ahead and for- ever reminding the retailer that the progress of the world is forward and not backward and that the standards cf merchandising must keep pace with the evolution of the world of sci- ence, philosophy, invention and that there is a philosophy of business, a science of merchandising and a con- tinual invention of new ideas. And all this is condensed and placed on the merchant’s desk for a few farth- ings.—Bernard Meador in Twin City Commercial Bulletin. ~~ Greeting Customers by Name. A small but cheap and really effec- tive way of popularizing a store is to insist that the clerks make a prac- tice of calling customers by _ their names as they come into the store. This seemsavery small thing, hard- ly worth speaking about, and yet it can be made a matter of valuable ad- vertising. Certainly, which there are few things will please a customer, man or woman, more than to be greeted every time by name and especially by several clerks in a store. The is one tivate, names matter of remembering names which it pays anybody to cul- as endeavoring to remember is excellent training for ,the memory. Ifa person makes it a rule to try to remember names day after day he will be more successful than if he does not try, or only tries part of the time. Some persons seem to have a great knack of remembering names, while with others it is more difficult. The secret of remembering names well is said to consist of paying par- ticular attention to the person’s name when one first meets the person, and then endeavoring to fasten that name on to some object or associate it with some other person of the same name, so that when you meet the person a second time you will be reminded of the name by the person or object with which you have associated his or her name. : Persons who remember names well are invariably those who, when they are introduced to some one, take par- ticular pains to get the name clearly into their heads at that time. Sales- men, both for their own good and for the benefit of the store, should be urged to make themselves efficient in this respect. A merchant who has been told that his clerks ought to call people by name when they said “Good morn- ing,” decided to try a unique experi- ment. He piceed out as the victim 2 woman who was not a regular cus- tomer, with a view to having all five MICHIGAN TRADESMAN while she was in the store and greet her pleasantly by name. was very plain that the woman was surprised and pleased, although she to the “Good morning, Mrs. Jones,” regular customer at the store. has been tried on a number of others, | and with equal success. It has been | clearly demonstrated that persons like to be called by name. The idea is certainly very simple, but it is a good advertisement. If your clerks do not call customers regularly by name, why not train them to do so, especially as it is likely to popularize the store. ceeennenEi atime came oo Every Sale an Advertisement. Many a business man does not real- ize that in some way every sale he makes is an advertisement that is going to help or hinder his business. It is an advertisement of the policy of his firm. It advertises the attitude of his employes, whether accommo- said nothing, save a word in reply | although that was not her name, but | ever since that day she has been a/| The fact of everybody calling her | by name seemed to make her feel at! home. Since that time the same idea | dating or indifferent, polite or boor-! clerks in the store call her by name. |business on quality does not need to The boys were instructed to pass her/do so much advertising as inferior | mer for the house. After we havc | once worn or used or enjoyed the | best, we do not like the second best. to get it, but we do not like it. O. S. Marden. 2-2 Knockers Are Losers. This bad habit of fault-finding, icising and complaining is a grows keener by constant use there is a grave danger that he who | at first is only a moderate kicker may | develop into a chronic kicker, | that the knife he has sharpened sever his own head. tool that | and | and | will | General Hooker got his promotion | in spite of his many failings; but the | chances are that your employer does | not have the love that Lincoln had—| the love that suffereth long and is| kind. But even Lincoln could not pro-| tect Hooker forever. Hooker failed | to do the work and Lincoln had to! try someone else. So there came a | time when Hooker was superseded | by a silent man, who criticised no one, railed at nobody—not even the | enemy. THE MAN Oh, Oh, Oh, Yes, indeed, his chance is slim, their glances, how they quell the fairy tales they tell him, ish. It advertises the honesty or dis- honesty of the whole concern. I have heard men boast of a good sale when they have taken advantage of a customer. They congratulate themselves on having obtained more than the regular price for an article sold a customer whom they had found to be an “easy mark.” He did net try to. beat them down, but sim- ply paid the price asked and said nothing. Business chickens come home to roost and a dishonest policy of this kind will ultimately ruin a firm. It is only a question of time; for every dishonest trick, every misrepresenta- tion, every mean transaction is a boomerang which comes back to wound the thrower, Quality is the best salesman in the world. The. article that is a little better than others of the same kind, that is the best, even if the price is higher, “carries in its first sale the possibility of many sales, because it makes a satisfied customer, and only a satisfied customer will come again.” Like good things to eat, a superb quality always leaves a good taste in the mouth, and we go again to the firm that gives us the best thing of its kind that can be obtained. The house which has built up its The man who goes a-shopping hasn’t any chance at all— He gets slammed against the counters and gets smashed In their element the shoppers give him jolts and elbow pecks And in other ways apprise him they are of the gentler sex; The floor walker’s directions make his head begin to swim And the clerks are patronizing and superior to him— the kind of junk they sell him— SHOPPER. inst the wal ag him, And this silent man, who could rule spirit, took the cities. He minded his own business and did the his own work that no man can ever do un- less he constantly gives absolute loyalty, perfect confidence, unswerv- ing fidelity and untiring devotion. Let us mind our own business and thus working for self by working for the good of all. Elbert Hubbard. i. Exchanging Courtesies. The head of a New York firm, hav- ing important interests in Italy, de- cided some time ago, in view of the death of an old and reliable clerk, who, of all in the establishment, was the only one to have a good knowl- edge of the Italian tongue, that his own son, also a member of the con- cern, ought to take up the study of that language. allow others to mind _ theirs, Recently a friend met the young man. “I understand,” said he, “that you’re actually studying Italian.” “Why, yes,” said the other, “I’ve been at it for several months under a teacher just from the other side.” “What progress?” “Good,” was the answer. “He’s be- ginning to speak English remarkably well.” For Good Behavior. “There are certain features of the jconcerns, for every sale it makes is |law that are absolutely incomprehen- When. the jan advertisement and every pleased isible to me,” recently observed a Bal- plan was put into actual operation it|customer becomes an unpaid drum- timore merchant to a legal friend “This morning I read in my paper that a judge in Texas has actually |sentenced a criminal to one hundred We may be forced by circumstances ;years of imprisonment. That seems }to me a downright farce!” “Don’t unduly disturb yourself,” |was the lawyer’s smiling reply. “Re- |member, the prisoner will get about crit-|twenty years off for good behavior.” Fur-Lined Overcoats Our Fur-lined Overcoats are noted for their style, fit, warmth, durability and price. The special values which we have to offer mean dollars to your business in this line. They are made by some of the best coat factories in this country, and all skins are beauti- fully matched and thoroughly de- odorized. If you want to get all the Fur Coat trade in your vicini- ty, get in touch with us. Our line of Fur Coats, Craven- ettes, Rubber Coats, Blankets and Robes are noted for their durability. Better investigate! BROWN & SEHLER CO. Grand Rapids, Mich. Ideal Shirts We wish to call your atten- tion to our line of work shirts, which is most complete, in- cluding Chambrays Drills Sateens Silkeline Percales Bedford Cords Madras Pajama Cloth These goods are all selected in the very latest coloring, including Plain Black Two-tone Effects Black and White Sets Regimental Khaki Cream Champagne Gray White Write us for samples. DEA LOH G GRAND Rapios. Micwx 24 MICHIGAN TRADESMAN December 22, 1909 THY KINGDOM COME. Prayer Which Is Very Far From Being Answered. A noble woman, who was also a gifted writer, defined Christianity as a perfect civilization. The definition possesses much beauty and hence is worthy of praise. But, except in an ideal sense, it lacks some elements of truthfulness. The writer must have meant that, in its spirit and philos- ophy, Christianity contains the possi- bilities of a perfect civilization. She could not have intended to convey the impression that any of the na- tions which have adopted a nominal Christianity as their religion have reached so high a degree of excel- lence as to merit the attribute of per- fection. The most Christian nation, either historic or actual, possesses some elements of barbarism. Nor is it true that the religious sentiment, even when found in its purest and most exalted form, is equal to the task of supplying all the wants of humanity. To meet all the demands of a human mind and heart many agents are needed. Religion can not build a house. It may conduct fam- ily worship in the sitting room and Say grace at the table, and may deep- en and refine the affections of every member of the household, but it can not buy fuel and food and furniture. Thus, to make a great civilization, there must be many kinds of genius at work through many centuries. If society advances in excellence the intellect must be strengthened; the soil must be cultivated; science must be active; cities must be built and beautified and governed by in- tegrity; arts must touch many hearts; liberty must be abundant; noble pleasures must be within easy reach of the multitude; the child and the woman must be of as much value as the man; curses must be destroyed and blessings must be multiplied. Religion may inspire, but it can not achieve everything. Society is an ocean into which streams must flow down from all the mountains in every quarter of the earth. Around the sentiment of religion must be poured all the accumulated treasures of the mind and heart of a hundred genera- tions. Thus only when the term “Christianity” in a large and rhetor- ical way is made a symbol of all the greatness and goodness that ever has or ever can display itself in human thought and human emotion and human action can it justly be called a perfect civilization. The Utopia of Sir Thomas More, the City of God of St. Augustine, the Ideal Republic of Plato and the Golden Age of Vir- gil and Isaiah have never yet been realized. The same thing may be said of the kingdom for which Jesus prayed and toiled and died. It ex- ists in thought but not in fact. Civilization is a process. It is nev- er a completed work. In the simple little poem the humble village black- smith is pictured as finding his use- fulness and happiness in every day beginning and completing some task. This may stand for a type of hu- manity’s work. Only for successive days marked by common rise and set of suns successive ages marked by great epochs must be substituted. As each morning brought its new task to the blacksmith, so each age has furnished a new work for humanity at large. It is true that so-called histories of civilization have been written, but it is only by great license in the use of language that these books can be called histories, because the complete history of anything must imply that it has fully completed its career. This is not true of civilization. Hence that which is called its history is only a more or less accurate record of its progress up to a given time. When Scherezade perceived the dawn of day, and “ceased to say her permitted say,” she always held in reserve a more marvelous story than any she had told. It is thus with the story of mankind. The close of one era is always promise of an- other much more wonderful. There are the discovery of some new fact or law of nature; the unveiling of a new continent; the advent of a higher code of conduct; the coming of a deeper regard for the value of life and the sanctity of home; an increase of sympathy; the flowering of paint- ing or sculpture or poetry; the grow- ing application of natural forces, as of water or steam or electricity, to affairs; the decline of an old and the rising of a new nation; the appear- ance of a great man who starts the stream of life in another direction; there is the opening of new outlets for the fountain of goodness or truth or beauty to flow in increasing floods —always there is something more to be told, and every story of human- ity’s career must be temporary and incomplete. Civilization is made by labor and then it doubles the labor of those who make it. Singular task master! The more man reports at night as accomplished the more it appoints to be done on the morrow. Coming in at the sunset of one age the work- men reported to this master that they had discovered the equality of human rights and the master said: “To-morrow you must make a repub- lic.” Have you discovered the art of printing? To-morrow you must be- gin to fill the world with literature. Have you discovered that all men are brothers? To-morrow you must help feed, clothe and educate your new relatives. Thus sits the genius of civilization on his throne and for each task done another is assigned. The course of history deepens and widens and every cause opens the way to the activity of other causes. Columbus gave a new impulse to Spain and Spain to all the rest of Europe. The unveiling of the West- ern Hemisphere awakened ambitions, inspired dreams and brought in the awakening of the sixteenth century. As the discovery of steam gave an impulse not to machines only so the ships of Columbus sailed not only in behalf of discovery of new territory but also for liberty and literature and religion. Thus each country has not only to perform its own tasks, but finds greater tasks for the cen- tury that succeeds it. As applied to existing nations the term is comparative and_ relative. Seeing the condition from which they have risen, some of the nations may have a temporary satisfaction; but, when they compare their present with their possible attainments, their complacency will become confusion and their pride turn to shame. Many changes for the better have been made upon our earth. These are most clearly seen when compari- sOn,is made between periods far re- moved from each other. It is well, at times, to make these comparisons. Everything indicates that immense distances and immense differences lie between primitive and modern man, In the past he is seen dwelling in caves, disputing the title of this rude home with wild animals. He was without implements, without | raiment, without fire. Shivering with cold or consumed by heat, he glared upon the immensities of nature with a kind of ferocious wonder. Turn- ing suddenly from that scene and looking upon this thinking, worship- ping, city-building, earth-traversing, sky-measuring man, what a marvel- ous contrast appears! It is difficult to believe that the cave-man and the city-man belong to the same order of creation. Yet sci- ence and history assure us that they are the same genus and they are only separated by time. Compared with the primeval con- dition, so great advance has been made that it might seem as if Christ’s prayer for the coming of a divine kingdom had been answered. But it would be a mistake to permit what has been achieved to eclipse that which is yet unattained. WNa- tions that possess political freedom, almost universal education, unlimited wealth, build asylums for the infirm of mind, hospitals for the infirm of body, and reformatories for those who have received no moral training at the hearth-stone, that endow col- leges, that keep a front of opposition to all forms of vice and crime, that have legislatures to enact and officers to enforce laws, that are patrons of science and literature and art and re- ligion—such nations certainly possess many of the qualities of a high civ- ilization. They seem almost worthy of being called a kingdom of God. But when it is what defects there are in the best nation on the globe, what vices are hidden beneath the surface of society, what poverty is in the midst of riches, what ignor- ance in the midst of education, what slavery in the midst of freedom, what injustice in the midst of equitable laws, what fraud in the administra- tion of public affairs, at what cheap rate human life is held, the question is awakened as to what extent civili- zation has advanced among them. Looking alone upon the side of na- tional life the prayer, “Thy Kingdom Come” seems very far from answered, seen being The religion of our day surpasses that of the time of Moses: the lib- city of our Western World is greater than that of middle-age Europe; its education is more widespread; its industry is more general and more intelligent; its workmen more free and more worthy of freedom; its heart is kinder; its homes more com- plete; its superstition less. When we compare our era with that of Calyin and Elizabeth and Isabella we may well conratulate our- But we must not permit our pride to master us, selves. Did we not believe that some ad- vance is being made toward a Divine Kingdom our hearts would be as lead. That which saves. sensitive minds from despair is the slow but evident progress of goodness. Little mountain rise rapidly after a rain and as rapidly fall. One can wait on the bank until the miniature flood passes by. Such is not the Streams of morals. it has all the breadth and depth of a river and can not the rains of a night and fall with a day’s sunshine. The humane, peace-loving soul would be glad to see the stream of universal rise more rapidly, but it must bow to the facts and be glad if in a century some increase of volume can be noted. streams rise with kindness Within an advancing civilization must be involved some great vital moral principles. It was thus the re- markable progress of the fifteenth and sixteenth centuries was achieved. From them came the philosophy of individual liberty; the Atlantic was crossed and the foundations of this Republic were laid. As the sunflower all day looks at the sun, so all day long society looks at its central phil- osophy. Thus stands the human fam- ily waiting for some philosophy to sound its trumpet and then the move- ment begins. Tt may be that there is now gradu- ally being found a philosophy of civ- ilization that will bear our nation along toward an unheard-of greatness. The experience of the ages teaches us that if it comes in such power it will be something different from any- thing that has yet been tried. The sentiment of the beautiful is not enough to bring the kingdom of God. More than twenty centuries ago that sentiment took up Greece and tried to carry her to perfection. The task proved to be too hard, for from dizzy heights she was let fall upon the rocks and was dashed to pieces. Fif- teen hundred years later it took up Italy, but it was unable to bear its load to a grand ending. The phil- osophy of invention and material im- provement is not sufficient. It can do much, but it can not do every- thing. There can not be a_ high civilization without liberty. But there is something that rises far above the sentiment of beauty, far above invention and commerce, far above liberty. Rich to magnifi- cence, it is lofty to divineness. It is peculiar in that it has been un- attempted. It has never been adopt- ed by any age; it has not been made the motive of any nation; it has nev- er been the mastering impulse of a single generation. Sometimes it has flashed up like a meteor, but it has never shone like a sun. Its light beamed for a time upon the fore- heads of a few sages; it ‘has some- times eclipsed the red of the rose up- Fh December 22, 1909 MICHIGAN TRADESMAN r YOUR FIELD! | F the younger trade of your town have not as yet been made to feel the style, quality and economy benefits of “Viking System, “Graduate” and “Flossy” clothes, it is because they are not to be found in | your town. \ There are very few such towns in the | country, and this opens an opportunity that you should not let go by. The liberal and effective advertising equipment that we put into your hands gives this line forcetul introduction. The exceptional quality and striking style we put into our garments make them trade winners and trade retainers every- where. It will pay you to be inquisitive about our line. 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(Michigan Tradesman) EST ADE WN JLASSY LOTHES on the cheeks of a few women; for a brief period it streamed in match- less splendor from the face of Christ, and then went into the tomb with the Crucified One. But now, at the end of thousands of years, historians can not point to a single spot on earth where, for one generation, it has prevailed as a life motive. What is this philosophy? It is the philos- ophy of universal love. Theoretically there are some hun- dreds of millions of human beings who are supposed to believe in this sentiment. Among these hundreds of millions of theoretical, there are doubtless many actual believers. But among the actual believers how few there are who base their actions on their beliefs! Until a much greater number not only believe but make their deeds a reflection of this sentiment, the di- vine kindom will not advance. Thus, it is only when the philoso- phy of universal love passes outward from the souls which accept and ad- mire it and enthrones itself above all the complex affairs of social and business and national life that it can be of much real value to the world. It is not the heaped up moisture of the great clouds sailing in majesty across the sky, but falling raindrops that gladden and make fruitful the summer fields. So it is not the learn- ing and love massed in mind and heart, but these falling in numberless acts of wisdom and kindness upon the world that make it blessed. A prophet saw a stream flowing into a desert, and the desert at once became full of life and joy, because the water issued from a sacred place. Thus the sentiment of universal love would turn the deserts of earth into smiling fields if only it could become an ac- tive, flowing stream. The Egyptians had a saying: “Be careful not to raise the nails of wild beasts nor depress the heads of the sacred birds.” They meant to ex- press the well-known, but sadly neglected truth that kindness is bet- ter than force. Suppose affection were universal, would it not work the greatest revolution the world has ever witnessed? Suppose that the vast majority of persons were ani- mated only by the desire to make others happier! Tt would accomplish that which the selfish and often vain diplomacy of statesmen, the stub- MICHIGAN born pride of capitalists, the brutal strength of labor are powerless to bring about. If this Christendom of ours should for one year live up to its pretended beliefs, what calamities now torturing our world would van- ish. It is not indeed pretended that universal benevolence can of. itself make a perfect civilization; but there can never be a high form of civiliza- tion without universal benevolence. A Latin poet pictures his hero as looking down upon a city when its foundations were being laid. He said the scene reminded him of a hive around which each bee flies in indus- try, either going out after honey or bringing it in. Never did nature give man a better emblem of his own life. Many forms of industry are needed to make a civilization that is worthy of being called a divine kingdom. Wealth is not enough; for in the midst of the splendor that- wealth supplies Babylon perished. Com- merce is not enough; for while the ships and caravans of Carthage were bringing luxuries from every land that city was harboring vices that dragged it down to death. A complete civilization is a meeting place of all forms of good and beauty and use. There will be the product of the in- tellect and the heart. There are need- ed the inspiration and tenderness of noble women no less than the ma- chines of the inventors and the elo- quence of orators. Along with tem- ples of worship there must be mil- lions of happy homes. The wealth of the soul must be as eagerly sought as is the wealth of the market place. Honey is the distilled nectar of a million flowers. So a complete civ- ilization is composed of the best qual- ities gathered from all the myriad thoughts and actions of humanity in all quarters of the world. It is a nectar from which all poisons have been eliminated. It is this composite character that causes the best modern nations to surpass the best nations of ancient times. To them have come all the best literature of the classic states; the learning and art of the Reforma- |} Period; all the inventions and discoveries; the disciplines and_ re- finements of centuries of experience; and the ennobling power of religion. A noble soul is not made such by the presence of one noble quality. Thus civilization is a composite. In tion Made by The Northwestern Consolidated Milling Co December 22, 1909 TRADESMAN nature the sublimity of ocean and | fill earth and sky with ravishing har- mountain and sky, the changing sea-| monies. Reed Stuart. sons, snow-covered and ztass-cover- | | ed fields, and all the numberless| ; ee Home, chenomena Ot earth and air combine | Written — ee: radesman. : L So| ‘theres a girl 1 know who is so to make our world wonderful. So| . linarily tall that peopl 1 all forms of good unite to make a|¢xtraordinarily ta at people on the eee |street—regardless of the good man- wonderful civilization. | . c iners it is to be hoped they have been A a ition controlled by| ; : : ~ social conditio -. ; |taught in the privacy of their own justice and benevolence alone is in-|, Bias |omes—turn to look at her in amaze- deed difficult to comprehend, because} ont it is so untried and so unknown. It| : ay : existing | 04 to Gils the fact that che ic 4. is not probable that any church can bring such a society. Some of them | much bound to the past to be able to! ne eeicn of | Merrow as she is long and you get one oe too|* Picture of an animated beanpole, However, this peculiarity enables see the need of the present; and somejher to be handy around the }of them which have freed themselves | house; also, in going about, she can from tradition are too much self-|get over the ground with no more centered and zealous to maintain|exertion than is put forth by a per- their own organic existence to be of|son of normal height and in half the great use in the world. It is im-| time it takes for the latter to cover | |possible to believe that any existing|a given distance, j * = Very [political party can accomplish the} Contrary tothe embarrassment gen- | work of governing mankind by jus-| erally experienced by overly tall peo- | tice and honor and sympathy. They|ple, especially by one of the feminine lcan not see such a blessed thing even | persuasion, this young woman shows Hin a vision. Therefore it is rallied on | sary that all men and women of noblejextreme height. She knows that she jmind and heart, in all churches and} would gain nothing by displaying an- |Parties, combine, not by organization,|ger and, as no earthly power can di- | but by a common sentiment of uni-|vest her of Nature’s generosity, she | versal love, to believe in and toil forjmakes the best of existing something better than our world has | stance and creates | ever seen. | misfortune. | when | . neces-/no exasperation her circum- a joke out of her } | In the beginning, music was a sin- | “Anyway,” says | | gle tone made upon a hollow reed| quip is indulged in or the vibration of one string. It/her lankiness, may have been sweet, but it was|toe and whenever a at the expense of “whenever I stub mv measure my length on the she, |monotonous. The heart would soon|sidewalk I find I’m halfway home!” sire of it. In time, this note received | Jo Thurber. | additions, and in the process of cen-| turies the whole vast range of sweet | i sound was traversed and marvelous | : music is the result. Hot Graham Muffins Ee CIVILAZ< 1 Vas aCe niy « hus atio 1 V on C a} iG A delicious morse] that confers an harp with a single string. If the | added charm to any meal. In them are ae ee en a combined the exquisite lightness and note of power was present, the note flavor demanded by the epicurean and of goodness was absent. Tf the note] the productive tissue building qualities e | SO necessary to the worker. of religion was struck the note of | science was silent. Gradually, this! Wizard Graham Flour. : exclusiveness and monotony have | There is something delightfully re- disappeared. The trust is that they | freshing about Graham Muffins or Gems : —light, brown and flaky—just as pala- will be more and more absent. The| able as they look. If you have a long- . : a ing for son ing di re ak- | hope is that sonmeime a race will! g nething different for break | fast, luncheon or dinner, try “Wizard” jarrive which, obeying all the laws of! ene Muffins, |existence, will become the perfect in-| none istrument of civilization in which the | Wizard Graham is Made by |notes of wisdom and beauty. of 0w- | aed cs uk ene oc : \@ Grand Rapids Grain & Milling Co. a! ase goodness, of justice and love, L. Pred Peabody, Mgr. |of science and religion, having com- foe ai . Grand Rapids, Michigan |bined, will make Puffs, Waffles AT ALL GROCERS. music which, like | Ithat heard in the Apocalypse, shall| a “CERESOT A” Minneapolis, Minn. JUDSON GROCER CoO., Distributors, Grand Rapids, Mich. December 22, 1909 MICHIGAN TRADESMAN CHRISTMAS CUSTOMS. Not One of Them Christian in Its Origin. According to Pliny, the sancity of the mistletoe in the worship of the Druids was an accident due to its being the most common parastie of the oak. Any parasite growing upon that sacred tree was supposed to be God sent, and as the mistletoe— which, by the way, seldom now is found on the oak—was then its most frequent parasite, it was honored by the sacrifice of a couple of white oxen, and sometimes even by human sacrifices. In Scandinavian mythol- ogy the mistletoe—so far from being what it is with us, one of the Christ- mas weapons of Cupid—furnished the wood for the arrow by which the otherwise invulnerable Balder was slain. Balder, the god of poetry, son of Odin and Frigga, terrified his mother by narrating to her a dream of his own death. In her terror Frigga summoned all the powers of Nature —earth, air, fire, water, and all ani- mals, trees, and plants—and exacted from them an oath that they should do Balder no hurt. Thus secured, Balder took courage to join combat with the gods, and his invulnerabil- ity in battle set his archenemy, Loki, to ferret out its cause. Loki, in the disguise of an old woman, praised to Frigga her son’s valor, dwelling so much on his miraculous escapes from death that Frigza dis- closed to him the secret of his in- vulnerability. “Nothing in Nature will injure him, since I have bound all things by an oath to abstain from hurting a hair of his head; except,” she added, as though by an _ after- thought, “the mistletoe, which I had forgotten, but of course nothing so insignificant could possibly harm him.” On this hint Loki suggested to the blind Hoder an arrow made out of mistletoe as the only effective weapon for Balder’s destruction; and with such an_ insignificant the blind Hoder slaying the son of Odin. weapon even succeeded in It is curious that not one, of our Christmas festival customs is Chris- tian in its origin. Christianity had “to stoop to conquer” the heathen by the assimilation of their rites and ceremonies. The burning of the Yule log is, like the hanging of the mis- tletoe, of Scandinavian origin, since our ancestors of this race used to kindle bonfires at their feast Juul, at the winter solstice in honor of Thor. By the way, you can cheaply insure your house against fire by pre- serving an unconsumed fragment of the Yule log in your cellar till the following Christmas, and using it to light the log of next year. Heathen and Scandinavian, again, are both the Christmas tree and the Maypole, symbolic of the Scandi- navian Ash, Ygdrasil, the Tree of Time, whose roots penetrate to heav- en, to Ginnungagap—where the frost giants dwell—and to Niffheim, where dwells the great serpent, Nidhogg, and under whose root is Helheim, the home of the dead. The Christ- mas tree is usually supposed to have England by; been introduced into |Prince Albert, but the following pas- ’ sage from “The° Greville Memoirs’ shows that it was trying to take root there eight years before the acces- sion of Queen Victoria: “Dec. 27, 18290—On Christmas day the Princess Lieven got up a little fete such as is customary all over Germany. Three trees in great pots were put upon a long table covered with linen; each tree was illuminated with three cir-| ular tiers of colored wax candles—| Before quantity of e blue, green, red, and white. each was displayed a toys, gloves, pocket handkerchiefs, work boxes, books, and various ar- ticles, presents made to the owner of the tree.” The custom was imported into America. From the Roman Saturnalia are derived many of our Christmas cus- toms, and among them that of mas- querading. In the year 1400 Henry IV was entertained at Christmas at Eltham by twelve aldermen and their sons as mummers. Shortly after- however, according to Fa- that king was organized under the guise of a Twelfth Night Mumming. The plot was discovered only a few hours wards, byan, a conspiracy to murder before the time arranged for the as- sassination. Indeed, it was the num- berless murders and other felonies which were committed by mummers that provoked Henry VIII.’s_ ordin- ance against mumming or commanding that all who went about thus to great houses should be committed to jail guising, persons disguised for three months as rogues and vaga- bonds and fined at the king’s pleas- ure. Misrule” is also of bee: "The Lord of Saturnalian Prynne in his “Histriomastix,”’ “we compare our Bacchanalian Christ- mases and New Year’s tides with the Roman f Origin. writes ‘ Saturnalia and feasts of Janus, we shall find such near affinity between them both in regard of time and in their manner of solemnizing that we must needs conclude the one to be but the ape or issue of the | other. Hence Polydore Virgil affirms | in express terms that our Christmas lords of misrule (which custom, saith he, is chiefly oberved in England), together with masques, mummeries, plays, and such other Christmas disorders now in use with Christians, were derived from these Roman Saturnalian and Bac- chanalian festivals; which, concludes he, should cause all pious Christians eternally to abominate them.” Stubbs tells us that these “Lords of Misrule,” whose reign extended from All Hal- lows eve to Candlemas day, had from twenty to sixty officers under them and were furnished with an imposing array of hobby horses, dragons, and musicians. dancing, stage Apropos of irreverence in church, I can not resist quoting the ever delightful Pepys’ account of Christ- mas day in 1662: “Had a pleasant walk to Whitehall, where I intended to have received the communion with the family; but I came a little too late. So I walked up into the house and spent my time looking over pic- ‘Smilina at them. C, tures, particularly the ships in Hen- ry VIII.’s voyage to Bullacn—mark-| ing the great difference between| those built then and now. By and| by, down to the chapel again, where| Bishop Morley preached on the song of the angels, ‘Glory to God on high, | on earth peace and good will to- wards men.’ Methought he made but a poor sermon, but long, and_| reprehending the common jollity of the court for the true joy that shall and ought to be on those days, par-| ticularly concerning their excess in that he whose office it is to keep gamesters in order and within bounds serves but for a second rather in a duel— meaning the groom porter, upon which it was worth observing how plays and gaming, saying far they are come from taking the reprehensions of a bishop seriously, is that they all laughed in the chapel when he reflected on their ill actions and courses. He did much press us to joy in these public days of joy and to hospitality. But one that stood by whispered in my ear that ‘the bishop does not spend one groat to the poor himself. The sermon done, a good anthem followed.” Here is another characteristic Christmas day entry of that sly dia- rist: “Christmas day, 1665—To church in the morning, and there saw a wed- ding in the church, which I have not seen many a day; and the young peo- ple as merry one with another, and strange to see what delight we mar- ried people have to see these poor fools decoyed condition, every man and woman gazing and into our VOIGT’S A Trade Secret No merchant can afford to build up a flour trade with an inferior brand. He may succeed in getting a good start due to his own efforts, but the flour cannot back him up, so before he realizes it his customers have become the customers of another dealer. It’s a wise thing to push one brand of flour, but be certain that it’s worth push- ing. Your past experience, if you've ever handled ‘‘Cres- cent’’ flour, will convince you that every customer buying that brand is highly pleased. If you’ve never had the pleasure of selling **Crescent’’ flour, a small trial order from us will en- able you to test its merits— and we ask you to select your most particular cus- tomers for this test. VOIGT MILLING CO. Grand Rapids, Mich. P, O’Connor. CRESCENT Push for Profit Profit is very elusive—it is the ‘‘North Pole” of your efforts. anchon The Flour of Quality Pays the dealer a profitable profit— that condition has always existed—a ‘majority of Michigan dealers Are you on the made the discovery. trail? have And every sack of Fanchon sells another sack. satisfaction. Fanchon gives perfect Distributed by Judson Grocer Co. Grand Rapids MICHIGAN TRADESMAN December 22, 1909 = — ny = WOMANSiWO )) | RLD SS How To Solve the Christmas Prob- lem. It is Christmas time. “What shall I give?” So many people are putting that question to themselves just now. The one sensible solution of puzzle is to make sure that gift is a response to a desire. Practical giving is not always giv- ing practical things. The gifts that bring happiness are the pretty things long craved and yet given up as luxu- ries. The person who abroad at Christmas time is the wisc one who has tactfully ascertained what in each case is the one most longed for luxury or necessity, as it happens to be. Here are a few suggestions for gifts respectfully dedicated to the perplex-_| ed Christmas shopper: Don’t buy her a Christmas gift which will be equally useful to every member of the family unless you hap- pen to know of some one special thing which she has long wanted to! add to her table or linen closet. One of the new leather cases for veils and handkerchiefs would be an appropriate little gift and something | for her own individual use. These cases come in all the pretty shades of leather, and in shape are like an/| unusually long wallet, such as a man carries. They are made with two compart- ments—one for veils and one for handkerchiefs — and between is 2/ smelling salts bottle. A nette is a present sure to please her. And very pretty ones can be bought for less than $5 in gray finish silver, covered with a raised design of vio- lets. Or she might prefer a gun metal lorgnette with a gun metal chain, set here and there with small amethysts. But if her linen closet is the de- light of her heart, then she might be specially pleased with a few hand- some towels. Even one towel of huck- aback—a biz one, 27 inches wide and finished with a broad band of Renais- sance insertion framed in hemstitch- ing—would make an acceptable pres- ent. Then, she might like one of the new luncheon cloths of ered in colors in an attractive floral design. A suede safety pocket, to pin under the dress skirt and made for carry- ing money and jewels, is a present not to be despised. Another gift sure to be appreciated is an autograph recipe book, attrac- tively bound in leather and half filled this | each | sheds happiness silver lorg-| linen, | with a crepe finish and hand embroid- | SSE eS |with the favorite recipes of a dozen jor so of her friends. Don’t give him a smoking jacket ‘er a necktie. | Send him instead a year’s subscrip- jtion to a magazine that he himself is sure to enjoy. If he writes ab home and is fond of his desk he would appreciate any of the new desk ap- |pointments. A glass inkstand, good and big, with a brass top with his upon it, or 4 monogram engraved gun metal inkstand, would make an jacceptable gift. If he smokes give him a cut-glass Cigar jar. If he is a great reader isend him one of the new electric candlesticks. A hand mirror and a set of military brushes mounted in plain. ebony make a gift any man would like. Give a man a cigar lighter rather than embroidered suspenders, and a solid silver corkscrew rather than a pair of hand-worked slippers, and he may never cease to praise your judgment. bone If you happen to be her lover, of ;course, you know just what she ‘would like best, but here are a few suggestions which perhaps you may find useful in making your selec- ition: A charming gift is one of the very newest long barrettes for the hair, made of amber with a gold design ‘applied upon it, and here and there a \baroque pearl. A spray of mistletoe lin rose gold, with the pearls form- ‘ing the berries, would be an appro- |priate design for a pin of this sort. Side combs, both in tortoise shell ,and amber and in white celluloid, or- /namented with a raised design in rose igold, and set with baroque pearls |or turquoise matrix, make a welcome igift for any girl. A violet fan which masquerades as a bunch of violets and only looks like a fan when open; ia silver English walnut which is real- ly a puff box and is made to add to jher chatelaine; a leather workbox fit- ted with every convenience for sew- ‘ing, a leather-bound theater record book, a picture of yourself hidden |away in one of the odd little chestnut ‘charms to dangle from the chate- \laine-—-any of these gifts are sure to please her. A unique gift for him would be one of the miniature leather dress suit \cases which, opened, shows a jewel /box—one arranged to hold his scarf- |pins, studs, cuff pins, ete—or buy him }one of the larger dress suit cases, |one about 18 inches long, which con- jtains a set of ebony mounted mili- itary brushes, a hat brush and a comb. |A carbon print of some picture which you have often heard him admire would be an acceptable little gift. He might like one of the curiously hide- ous pipe racks or a burnt wood book rack for his desk. Dorothy Dix. ee Christmas of the Business Girl. If there is one time in the year gitl is apt to envy sisttr «it. is «at Thé stay-at-home girl has plenty of time to haunt the shops and pick up all those delightful lit- tle bargains with which the counters when the business her stay-at-home Christimas. are piled. She can linger over her decisions, and go from shop to shop hunting the thing she desires until she has exactly the appropriate gift for Aunt Luéy and Cousin Phil and the rest of them. long She can spend her afternoons in making gifts, jabots, sachets, pin cushions, and so on, while the business girl must be at her desk. Yes, it looks as if the stay-at-home girl had the better part —around Christmas time at least. The trouble with the business girl is she does not look at the problem in the right way. She must make up her mind, once and for all. to go at the subject of Christmas systematically and as soberly as she goes at her work. In no other way can Christmas be made into anything but a burden for her, To begin with, Ziving as she should type- write her list of relatives and friends some evening a good while before Christmas, putting in every one to whom she expects to send so much as a postcard. This once done, a big weight will be off her mind, for there will be no sickening remembrance at the last minute that some one was forgotten, After that, she should begin to choose, mentally, the gift she desires to give to each one and write it down after the name. In a little while the list will show its definite outline ready to work upon. Buy Little at a Time. Now for the actual buying. This must be accomplished little by little, using the precious minutes of the luncheon hour, for the most part. Better bring a sandwich and an ap- during the weeks be- fore Christmas, eat them at the office, and be ready in fifteen minutes to be off to the shops. ple from home Of course will not have the time to linger over the counter and vs su make and unmake your mind a doz- the saleswomen be ready to bless you that you en times, but busy will can’t. Choose quickly—your list in your hand—and as soon as a_putr- chase is made, check that name off your list. You will be surptised to see, when you go at the subject in a business- like manner, how soon quite a large amount of Christmas buying, hur- ried though it may be, can be accom- plished. Two weeks of such Sys- tematic shopping will finish up the longest list. In the evenings, you can go over your list, changing any of the desired gifts, if the things first selected prove to be too expensive for your purse. Now another point: As fast as you bring your gifts wrap them up, paste on the Christmas labels, tie home, sale, your trade. The question always is, up all the profits. pay : : HiPrOysrer System™, o SOUTH NORWALK.CONN ® YOU, Mr. Retailer, are not in business for your health. You doubtless want to ‘‘get yours” You als» without doubt want to make more sales to | Aud probably you would not mind getting a nice | slice of somebody else's trade. customers without such expense as will eat out of every how to get more good The answer is: Become a Sealshipt Agent. Write us today and we will tell you how it’s done, The Sealshipt Oyster System, Inc. South Norwalk Connecticut - i 5 ed December 22, 1909 MICHIGAN TRADESMAN them with your red and green ribbons and get them all ready for mailing. You can do this in the evening after| dinner, and if you do up a few gifts | each day the entire lot may be gotten} little effort. | your postcards, | with seemingly Address ready and stamp and snap a rubber band around them until you are ready to mail them. Now the idea that thi. plan, which seems cold and business- don’t get like for so delightfully sentimental a thing as Christmas giving, will spoil your Christmas. On the contrary if you sit down on Christmas eve and say to yourself that every one has been remembered, that your gifts are all mailed or delivered, and that and last worth more of can you yourself are not tired out miserably cross as Christmas, it You'll the true Christmas spirit in getting you were will be well while. have evinced ready for the holiday in a sensible way than if you had rushed up to the last minute with no definite plan or purpose. So much for the actual getting and sending of the gifts. Now: let us talk a little about the gifts them- selves. First of all, a business girl ought never to try to make her own gifts. Even if she can embroider and sew and hemstitch finely, her eyes are too precious for such work. She is sure to attempt too much—that sofa pil- low too lovely to resist, or mother has always wanted a set of The suf- was doilies—you know the excuses. consequence is that her health fers, and health, to the business girl, If you are not well you can’t do good work. If you can’t do good work you won’t keep your position. It’s just as simple and as straight as that. Let the stay- at-home sister make the sofa pillows and the doilies and you save your eyes and nerves. It’s making a mock- ery of Christmas to give gifts which cost you so dearly. As to the other form of extrava- zance, money—since you must buy your gifts and not make them—a word of caution is again necessary. Few people are so foolish as to ex- pect a girl who is earning her own is her biggest asset. living to send expensive and elabor- ate gifts. Quite the contrary. There- fore, let your gifts be within your means. A &s cent pocket mirror which she can use every day will please your friend better than an opera bag which she will use per- haps twice a year. A patent can opener bought for 15 cents in the de- partment store basement and _ sent with a joking note will be a perfect treasure to Aunt Sara off in the coun- try and a great deal more appreciat- ed than a padded silk coat hanger which she will never use. If you can tack a gay little jingle to your trifl- ing gift, it will take more real Christ- mas with it than the expensive pres- ent accompanied by a formal card. Card Fnough for the Boss. Last of all, let me say to the busi- ness girl that those in authority in her office do not expect presents from her. If she has been with them a long time, she may send them a Christmas card with a pleasant greet- . ~ . 1 ing. Otherwise, she must send them nothing. This is a simple rule in of- bered, It is a good plan to give only a few gifts in the office, anyway. you have any special friend—per- haps the girl who ‘has a desk next yours—give her something, by all means: a pretty calendar, a handker- chief, or something of the sort. Send cards to the other girls you know best. Be sure, however, and give the office boys something. The youngsters will appreciate it im- mensely.