Ns oi Se RUSS ees PYG es FL EBERC OA BI) ISS | Ves ae Ce WOT BO yA 76 * 3 TG SAS i" ey) AG: A lor AAIee ae Hf (2 G SHOES WAPO TIVO ART EP ah AY i a a OC . : K » acy a iy a t 6 ; ae CNG “| os EL AC V4 ae Ta 8 OPO SG MO Be ROO CN eo FORA STANDS We rae) yy (ey aa \ (Ae Ci. eS AS 5) aw = WS ee CO NZ Za oa eR al Resend UZ ANZ me Neen WO es TRADESMAN COMPANY, PUBLISHERS? 33 S50) WAGs” $2 PER YEAR ‘4a PDO ¥ OLAS ZEISS Twenty-Seventh Year GRAND RAPIDS, WEDNESDAY, JULY 13, 1910 Number 1399 Che Country Churchyard = & The boast of heraldry, the pomp of power, And all that beauty, all that wealth e’er gave, Awaits alike the inevitable hour. The paths of glory lead but to the grave. Nor you, ye proud, impute to these the fault, °° TEN sere or Hees. If memory o’er their tomb no trophies raise, Where, through the long-drawn aisle and fretted vault The pealing anthem swells the note of praise. Can storied urn or animated bust Back to its mansion call the fleeting breath? Can honor’s voice provoke the silent dust, | Or flattery soothe the dull cold ear of death? Perhaps in this neglected spot is laid Some heart once pregnant with celestial fire; Hands that the rod of empire might have swayed, Or waked to ecstasy the living lyre: But knowledge to their eyes her ample page, Rich with the spoils of time, did ne’er unroll; Chill penury repressed their noble rage, And froze the genial current of the soul. Full many a gem of purest ray serene The dark, unfathomed caves of ocean bear; Full many a flower is born to blush unseen, And waste its sweetness on the desert air. Thomas Gray. way he’s best fit for, come what may. i I’m proof against that word “‘failure.’’ I’ve seen behind it. man ought to fear is failure in cleaving to the purpose he sees to be best. man sees and believes in some great good, My Creed & & I hold that Christian grace abounds Where charity is seen; that when We climb to heaven ’tis on the rounds Of love to men. I hold all else named piety A selfish scheme, a vain pretense; Where center is not—can there be Circumference? This I moreover hold, and dare Affirm where’er my rhyme may go— Whatever things be sweet or fair Love makes them so. Whether it be the lullabies That charm to rest the nursling bird, Or the sweet confidence of sighs And blushes, made without a word. Whether the dazzling and the flush Of softly sumptuous garden bowers, Or by some cabin door a bush Of ragged flowers. "Tis not the wide phylactery, Nor stubborn fast, nor stated prayers That make us saints: we judge the tree By what it bears. And when a man can live apart From works, on theologic trust, I know the blood about his heart Is dry as dust. Alice Cary. = & & The only failure a So long as a he’ll prefer working towards that in the George Eliot. ‘b Our Brands of “VINEGAR Have been continuously on the market for over forty years noe) “HIGHLAND” Brand Cider and White Pickling y= “OAKLAND” Brand Cider and White Pickling al “STATE SEAL” Brard Sugar This surely is evidence of their satisfying qualities Demand them of your jobber Oakland Vinegar & Pickle Co. Saginaw, Michigan A Reliable Name And the Yeast Is the Same Fleischmann’s On account of the Pure Food Law there is a greater demand than ever foo sw st JF SF SK Pure Cider Vinegar We guarantee our vinegar to be absolutely pure, made from apples and free from all artificial color- ing. Our vinegar meets the re- quirements of the Pure Food Laws of every State in the Union. »% The Williams Bros. Co. Manufacturers Picklers and Preservers Detroit, Mich. These Three Great Features Are Exclusively ANGLDILE And are not found eo \ cA £5 on any other yt Computing Scale Thic cut <—e Sn § shows the customer’s dial © 1. It Shows a Plain Figure for Every Penny’s Value. 2. It’s Customer’s Dial is the Largest on Any Counter Scale. 3. The Merchant’s Dial Stands at the Natural Angle for Easy Reading. Write today for full information concerning this wonderful scale. It begins where other scales leave off. Angldile Computing Scale Co. 111 Franklin St. Elkhart, Ind. st sis a moving lls Profits se sa i in i 2 ce | Tera: your Snow Boy Cor 7) os The way they grow will make your friends sit upand take notice Lautz Bros.& Co. Buffalo,NY. Ask your jobbers ccaeibinh RAPIDS, WEDNESDAY, JULY 13. 1910 Twenty-Seventh Year GRAND _- Paso | EO PBATURES. |in the saddle and the duty of the hour THE PRICE OF VICTORY. ¥ b = . : i ' ‘ . 7 ‘ z 2. When Princesses Are Beggars. jis to unseat him at the earliest DOs- It has bee atic. that 1 way 3. Indiana Items. ee 4 : least ae 4. News of the Business World. |sible moment and that with the least r¢ 1 most a. ' € | : : colt 1, : +] eee | . 1 2 7 oa eo oe Markets, | ceremony possible lOte the ma e! whicn | au 8. Editorial. | A cheering ure about the whole|defeat. Yet th 9. Men of Mark. | : ‘ - : ht: : fee OL 1 12. Butter, Eggs and Provisions. i business is that the American Public, ; Meets victory has a Ie i ~ S. He is a Trade Killer. | : ee mer iol Pyateas 14. The Hoosier Storekeeper {once seeing an evil and locating it, | considering Ueteat, 15. Follow the Masters. {can be safely trusted to get rid of | t highes yu imul 7 © + 16. Dangers of Under-Eating. : a) eal A 1, . t ' 21. Something Wrong. j!t has so far. Even now it drove the | greate L hie 22. Clothing. ¢ 1 ) 1. Matias Uiwitae Guo. 4.4 1 =" 24, Spectacular Plunge Seng trom the coast to the mountains, aoe an 26. Mame’s Meal Ticket. nd the future can safely be entrust-]| but ther 28. Woman’s World. . 1: 1. aa 30. Rush Seating. a" 32. Shoes. Eh, : c i 34. The Department Store. 8 = 7 36. Stoves and Hardware. we eaves 38. Successful Salesman. Hh 39. The Square Deal. 1 t “ 40. The Commercial Traveler. fac ' t 1 42. Drugs. ae oe | 43. Drug Price Current. SO ) sti 44, Grocery Price Current. 1 ; 46. Special Price Current. 1S ¢ \ | 7 - ee a teeeeereentonee ) r e 1 1 | THE TENDER SPOT. ! o * re pill : [ The other day there was a dog Cl p : oht on. Ce tral a some six thous: r at deal THE PET PONY. a 4c ~ 1 es h oh 4 : sf = West, and in less than three The modern child is more and | every store was more coming to its own in | man and custom f utility Something which ah 1 . tla C \ act} r\4 ] » | et ip was Over and the dogs maimed|! Service is the acceptable ’ : | cnnr tinn a ott the nn . : 1d bloody were to all intents and|transportation " ue he : , 4 z . on tS |. 1 | if Ago f Weent | : iS t ‘ | most 17 ALLVISC 1 $ 1 -~ — fit j lav-| tie ooo time ft \i spects | < - th thor- |. : the champion heavyweight of the] ma financial point}«~ yy. ( ®t * world the other. “the means estment It eats | of which he did attain” thereto and Tr Ol he proof of that high point much gr The hale ‘ dA; 1a i nilization as reached in mcared Dy lo J - - sl a 10 reloy rong, enduring and nt ] fel] W | ; ~_ = : an é ult pe best CT. Le, 7 oe S hat s a rule, is well s I ; this Bi centuries 1 He : A Lii€ 1 Cn e cent a ) a a tabl i . t ore T Ley 4 so much |plans of its juve oa | ras s the|cellent resour es 1 ’ | etiie , T¢ ms j - — yopulace | ment against the 1 Ponders le «6odog|bite, strike and te a proportional-|froved manner. fo i a i 3 . i i t better patronized than that|from your hand, but it likes b. tter mt y ae es er ee a tirs up conte localized in the Great Northwest.|:o have you furnish the sugar whil lo Adel j : : i ' e Erea we: @. ~ lhe public heart that day was where |!t improvises a programme in which | <: | ee fice. ¢ 3. oe S a - . -. 1S treasure was and not a newspaper |the various bits of a omplishment I\WHERE THE TROUBLE - ~ oifice between the oceans that has|are practiced | Some one asked the oth eS not borne witness to the fact that the] If a child has plenty of grit and | ter with the 7 masses, crowding around the bulletin; hustle give him the pony to wrestle | ? and per boards, are a part of the one stu-lwith i you are prepared to train als Id »p - ° yendous whole believing in and a i too pa ie | ‘ pendous whole believing in and sec- young horseman. The harmless pet other state ~ ; A onding the old brute la y that might will more than likely prove : 1¢ reply was that ther i is right and in spite of law and learn- playful and shrewd. It is quick matter except that ab i 4 a el : » « ing and the good that comes there- cover the first shadow of fear, quick | merchant e dead a1 al from, muscle is after all the mover to detect the first vantage ground. It lacking is a respectable buri —_ of the world’s lever, be that muscle |is a fine means to teach horsemin- any country town or; the biceps of the beast, whether it be|skip: but those unable to learn this|in Michigan and you will find v Cc +f f-, po? r wo ” - } : If ¢ 1 - the possessor of four legs or two ere too young to be trusted with the about one-half of the merchant ie The fact of the case is the rowdy is'pony. ilive, up-to-date and progressive ay } + il not iT 1 that 1 : (at 1re They i i ‘ ( 1 r | I | \, ¢ jket and the - “ refull 1 ' ( it los t ¢ + ' ¢ ‘ ¢ Danses + ie ; + ‘ ‘ ‘ ere re ¢ + ‘ - i ter ‘ ‘ f r + ¢ . ‘ f +} t ) f t t r if ) ! 2 41 r + ut I \7 1 vi ( r r tne mar Pe heino ure “hed being watched. ED Ek aeateieke en a ee Fs ' aI ' E e ¥ Co eee Ee ee ee 2 MICHIGAN TRADESMAN July 13, 1910 WHEN PRINCES ARE BEGGARS. The Fellow Who Thinks He Hasn’t a Fair Deal. Written for the Tradesman. Nature is good to man. In bounti- ful profusion she gives to him the materials of wealth—timber, land, ore and energy. Nature is so good to man she refused to develop_ these crude materials of wealth and com- fort and collateral benefits; but turns the job over to man. Thus man become; an active part- ner in the earth-subduing enterprise. The requirements of his job keeps man out of mischief; happy. It is man’s province to develop the crude materials of wealth which Na- ture places in his hands. And a whole lot might be said about the incidental benefits to man himself growing out of the neces- sary work which man puts in on the job. In certain tropical countries where it is so hot you don’t need any clothes, and where the fruit; are so nutritious and plentiful you don’t have to hit a lick to get your three meals per diem the natives are no- teriously trifling. Because they don’t have to work they won’t work. Therefore some wise man has ob- served that the average man is about as lazy as; his circumstances will per- mit. And it is a fact that the Damoclean blade of sheer necessity does make as step lively; whereas if we had our own way about it we might incline to the low gear and the shady spots in life. When Uncle Sam was out after laborers to help him in his canal project he tried to hire the Panama- nians, But they said. “Nixy for us, Uncle Zammie! Ze handles of zem— what you call ’em, spades, picks, shovels—ez too hot; and ze sun he is a:so too hot. We like ze_ cool shade—and ze banana he is ripe.” So the Panamanians, lolling in the shade hard by Uncle Sam’s big ditch in the Canal zone, superintend the labors of Uncle Sam’s employes with about as much interest and _ intelli- gence as an average mud turtle might display. The Panamanian loafer isn’t worth killing. The loafer is everywhere and al- ways a pest or a nuisance. If he is 100 inocuous to be actively vicious he is still an encumberer of the earth and gets in the way of busy people. ‘It is said that even the devil is dewn on the lazy man—presumably because he can get no resultful ac- tivity out of such a person. Every gift of Nature to man is both an heritage and a challenge. It calls for appropriation. It must be first discovered, then sought, then transformed into availa- ble utilities and actual benefits. Nature doesn’t cut and polish her diamonds; nor does she sift out her gold dust and fuse it for man. The sparrow is said to be a pen- sioner on Nature, inasmuch as_ he does not sow and reap and gather into garners; yet even the thrifty sparrow must turn husbandman and consequently scratch in the likely places if he would escape starvation. Vines must be pruned before we can secure the purple clusters. The soil must be cultivated before we thhave “first the leaf, then the blade, then the full ear in the biade.” Gold must be sought for and ac- cumulated at the cost of prodigious energy. Nature doesn’t transfer properties to man until man serves an appren- tice-hip, therefore qualifying himself for stewardship. You have heard the story of the treasure hidden away in the field. As to the precise nature of the treasure we are not told. The treasure may have been in timber which grew above ground, or in mineral deposits ground. It may have been in the form of money secreted in an old iron kettle; or it may have laid in the fer- tility of the soil. But the treasure was there, waiting to be discovered and appropriated. Long years passed and the buried treasure remained a loss to the world. One owner after another possessed the field, but none discovered the treasure. It was a buried treasure. By and by a man of discernment passed that way. He saw the treas- ure. Seeing unlimited possibilities in the old, neglected field he sold his Lossessions and then with intense joy possessed himself thereof. Then he developed the field—meta- morphosed its latent treasure—and placed himself forevermore beyond the pale of want. A wise man, truly and fortunate in that he had eyes that could see, There are old fields in your neigh- borhood, doubtless—old which treasure is buried. The treasure is just waiting to be discovered and appropriated. The treasure-in-the-field may be, insofar as you are concerned, the possibilities of country patronage or a larger trade in your town or city. But you don’t see it. You think you have all the trade you may reasonably expect. You doubt the wisdom of larger advertising appropriations. You are rot willing to try out new methods ior the exploitation of new wares in that old field. By and by you'll be sadly disillu- sioned. Some young man will start up as a competitor in your line. He'll install a fresh stock of goods and inaugurate some resultful advertis- ing. He'll trim his windows, circu- larize the town and country, win some of your old customers and a multitude of new customers who are "'Gw patronizing the mail order peo- ple. And he’ll dig up more business in that neglected community that it ever had. You'll be surprised. About that time you'll begin to see buried treasure dug up and _ appropriated. Then you'll wish you’d seen _ it sooner. Every store big enough to one clerk is a field. In that field there is a buried treas- ure for some discerning clerk. The treasure is the possibility of preferment, enlarged usefulness, a bigger salary and by and by member- ship in the firm. fields in have The “old man” hires one clerk after another. Some of them go of their own accord and some of them go be- cause they are politely informed that their services are no longer required. But none of them see the treasure. It is not on the surface. It is buried away in the sequence of things that haven’t come to pass as yet. Vacant eye;-—eyes that love to play peek-a- boo with the clock—little silly, shal- low eyes that love to ogle the girls can’t see treasure. They not built that way. are But presently the “old man” gets a clerk that can see. And that clerk applies himself to his work. He is industrious and eager and polite. He interested he Pets so works Over- time. He doesn’t grumble if he is asked to deliver a parcel after clos- ing hours. He looks over the trade papers. He asks questions of the “boss,” and tries to find out every- thing he can about the inner work- ings of a retailing establishment. He makes himself indispensable. learn to like him. People They call for him tc wait on them. That young fellow sees: a buried treasure and he 1s gradually, patiently, persistently dig- ging it up. The pay envelope grows with the passing years, and in proc- becomes a at first “the junior partner,” then, as “the old man” more and more disqualified for active service, the younger man assumes the dens of responsibility. ess of time he partner— becomes bur- By and by the young man that saw a buried treasure gets to be the sole owner and proprietor of the business. Man gets to do the thing: he is fitted to do; and there is such thing as luck. Put a little, narrow- minded man in a big pocition and he rattles like a peanut in its pod. But the essentially big fellow develops the humble task until it takes on proportions corresponding to his en- dowments. no That man is a confessed weakling who attributes his failures to envir- cnment. Real impediments are sub- jective, not objective; worst foes are the protitless tae vain conceits and the aberrations of his own noggin. mastery is the world-conquest. The world is full of human dere- licts—blear-eyed bums, clothes-wear- ing bipeds of parasitical proclivities, social degenerates and habitual non- producers. They come to your house begging a pittance—a piece of bread, @ piece of money, anything you are disposed to give them. But it must be something they can appropriate at once; either bread to be eaten. or money to be given in exchange for liquor. They don’t wood, or carry in and a mans ideas, mental Self- universal price of want to COA OT saw do any labor with body or brain whereby the dignity of their code will be violated. They must live without labor; for the world, so they aver, owes them a liv- ing. Did you ever make a psychological study of your mendicant? Ever call him out and get him to express him- self concerning this great, wealth- laden, God’s-world of ours? Do it some time. You'll find that the beg- gar lives and moves and has his be- ing in a mean, narrow, poverty- stricken world. His horizon is dwarf- ed. All is black and sinister and sel- fish. He is an Ishamelite with his hand against every man’s hand and every man’s hand against his. There no not The he the is none one. world is in a bad way. is a pauper he has pauperized generous, Because world. Is Nature to blame for poverty and discontent and human woe? Nature has done her part. She is an unstinted almoner, pouring into man’s hands treasures innumerable and beyond price. Nature is too po- lite to beat a man over the head and Tf he he compel him to help himself. wants to live like a hog when might live like a prince it’s up to him, he’s a free-born citizen with the her- itage of choice. Herein will be found the fruitful reason why the world wears so many and such diversified features. Some men go through life rich in the fruits ot happiness; while others are mor- bid and empty-handed forever and a day. stores a rich and One man is wise in his youth; the hold of intellect with cargo of and letters his science world-culture. Another provincial and suspicious en- To men ail nature 15 a vast, hydra-headed monster, grim and terrifying in every feature of Others abide in the walk with confidence ers. Some man is and vious. some her. ‘sunlight and amid the flow- gather into their garners a harvest of delinquency and filth and social defilement. Others ac- quire the priceless asset of a good name and build up in their nities monuments of man is men commu- fair dealing. a temperamental muck- raker and fine-comb; the universe for One tangible evidences of commercial sins and social eruptions. Another man sees unmistable symptoms of progress in the onward march of events. One man belli- gerent, selfish, lawless attitude; lives the life of a profligate and dies a bankrupt. Another man cultivates his his original gifts and graces, thus ac- quiring new dignitie:, collateral aSSUMES a honors” and rewards. One man arises in the mornig with a grouch, works through the day with protest scelds the children from the dinner and without caus? hour until bedtime. Another man arises with gladness in his heart, goes to work with a whistle and romps with the youngsters when the day’s work is over. Thus hath the proverb obtain- ed that life is what you make it. Eli Elkins. __ Oe Tf you are selling popular priced commodities try to get genuine val- ues for the money. Don’t claim that wares are jist as and desirable as the higher priced. A good many people know better. There is a le- gitimate place for the dealers in pop- ular priced commodities, but a man does not have to tell lies to build up a business in these lines. —_*-<-___ If you are selling cheap-grade com- modities it is a good plan to work in, his merry your low-priced good and dependable #s rapidly as you can, the better grades. Inaugurate the grading-up ; “process, July 13, 1910 MICHIGAN TRADESMAN INDIANA ITEMS. Business News From the Hoosier State. Brazil—Jacob Previtt has opened a confectionery store in connection with his cigar and tobacco establish- ment. Kokomo -—- The Royce Furniture Co. has opened a furniture store. Marion—J. F. Thorn has sold _ his bakery to Charles Feist. Poseyville — The Poseyville Dry Goods Co. has been incorporated with a capital stock of $8,000. Richmond—Lee B. Nusbaum has merged his dry gods business into a stock company under the style of the Lee B. Nusbaum Co. ‘The capital stock is $50,000. Winchester—John Day has pur- chased the furnishing goods stock of William D. Beals. Ft. Wayne—James M. Kane, aged oA of the oldest merchants in this city, died at his home here July one y of cancer. Mr. Kane began busi- ness in this city fifty-five years ago with a small cutlery stand on the treet corner and from this start he developed a big wholesale and retail notion business that made him wealthy. Indianapolis—To make neighborly visits is the purpose of the trip Fri- cay by the members of the Indianap- olis Trade to fourteen cities and towns along the lines of the Indianapolis & Cincinnati Trac- tion Co. One of the objects of the Trade Association, as originally stat- Association ed, was to bring about a closer rela- tion between the various cities of the State and Indianapolis and Friday’s trip is of such ex- cursions that will be made with this end in view. The Trade Assocation, being composed exclusively of whole- sale, manufacturing and financial concerns, is interested in promoting the Indianapolis wholesale and man- one of a series ‘tfacturing market, but it is not the intention to attempt to this merely by soliciting such fips as Priday’s it is the ex. pectation to have the heads of the concerns that are members of the Trade Association become personally acquainted with the retail merchants in these various towns and to learn ‘n what manner the business inter- ests of the entire State may most ef- fectively co-operate to their mutual advantage. It is the belief of the As- sociation officers that these frequent friendly visits to neighboring cities will bring about a relationship which will not only mean more business for the wholesale and manufacturing market of this city, but will also ben- efit the retail merchants in the other This has been proven by the three days’ trip made last month in- to Northern Indiana by members of the Trade Association. A number of those who made the trip ‘have ob- accomplish orders, By towns. tained direct results through ‘in- creased business, which has since been obtained in the towns. visited. Other houses have discovered that a more friendly attitude exists toward Indianapolis among the merchants in the towns that were visited. Travel- ing salesmen in that terriory are a unit in declaring that orders are eas- ‘the ier to get since the heads of their houses visited those cities. The spe- cial interurban will leave the Terminal Station at 7 o’clock Friday morning, and will make stops at the following towns: New Pale:tine, Fountaintown, Morristown, Arling- ton, Connersville, Rush- Greensburg, St. Paul, Waldron, Shelbyville, Fairland and Acton. While the stops in a number cf the smaller towns must necessari- ly be brief, it was decided by the Committee in charge that the excur- cars Glenwood, ville, Milroy, sionists would rather stop over ten minutes and greet their customers than pass through these towns. At Connersville, Rushville, Greensburg and Shelbyville longer stops will be made, dinner being served at Rush- vile and supper at Shelbyville. Kendallville — Richard Davis has opened a cigar store. Ft. Wayne—Fred Strasburg, who for a number of years has had charge of the furnishings department at the store of the Patterson-Fetcher Co., has severed his connection with this firm and in the future will give his entire attention to the new Bessette- Rose-Strasburg Co., of which he is to be Secretary and Treasurer. Indianapolis—The rule of “no sou- venirs” for the trade extension trip the Indianapolis Trade Already more than fifty concerns have made reservations for the and of them have declared they are pleased with the Suggestion made by the Committee in charge that souvenirs: shall not be distributed. The souvenir habit threatened to become a burden be- cause of competition. During the three days’ trip into Northern Indi- ana last month several the con- cerns that were represented distrib- uted expensive presents to the mer- chants and others in the towns vis- Friday is proving popular with members of the Association. trip, several of ited. Firms that distributed merely business cards or other forms of printed matter found themselves somewhat overshadowed. In adopt- ing a uniform plan of “no souvenirs” the Committee also took into con- sideration the desires of retail mer- chants to be visited. It was decided that business men would appreciate a friendly call and a personal chat with the Indianapolis wholesalers and manufacturers more than the promis- cuous distribution of trinkets. Indianapolis—-Pills, ters, water, prescriptions and the thousand and one other things caily on the minds of drug clerks will be forgotten Thursday, when the White Elephants will be herded on grounds of the Broad _ Ripple porous plas- soda ot Outing Club, north of Broad Ripple. The “herd” is not a collection of ani- mals, but a crowd of drug clerks, who have an _ organization called the White Elephants. Once a year the elephants get together and have a pic- ric and when they have a picnic it is all picnic and nothing else. The boss druggist runs his store alone. as long experience has taught him that his White Elephant clerk uot work on White Elephant day. There are hundreds of these White Elephants and it is doubtful if any other organization has a better time. will 3 Probably the only persons not hearti- ei ly in accord with White day are the wholesale druggist, for he it known the White Elephant is jan adept at foraging for supplies for Elephant |ed at 6714 | the picnic and the wholesale men in- | directly assist in paying the bills, Of course they do it voluntarily, because the wholesaler knows it is the clerk who stocks up for the retailer. There- | fore the wholesaler fairly falls over luimself to that the White Ele- phants get all the cigars and refresh- ments they want at the picnic. The White Elephants have what they call their “grand scream,” which means a good time. This is the twenty-third annual “scream,” and the drug clerks are anticipating lots of fun. —__+-<__ Special Features of the Grocery and Produce Trade. Special Correspondence. s¢€e New York, July 11—The week opens with intense heat still pre- vailing in this part of the country. Vegetation is being seriously affected and from the sections of New York State where extensive packing opera- tions are carried on come reports of great damage to crops of all kinds and especially peas. Coffee roasters are doing only a limited amount of business, awaiting the issues of the new crop. ticipate no important change one way the other in the near future. Stocks of Brazilian amount to 2,862. They an- OF 480 bags, so there is no danger of any shortage. mild coffees and quotations are firm- ly maintained. Meltings of sugar have been quite large and the hot weather is causing great call for refined sugar. Orders in freely last that there is likely to be some diminution came so week this week, but quotations are bound to be well suvtained, 5.15c¢ being the prevailing rate. Teas are quiet, but there is a feel- ing of confidence among the trade. Quotations at primary markets have been very high and distributors are hoping for a decline. Retailers com- plain of quietude, but this is usually looked for at this time There is a prospect of a light yield of rice and this is ‘helping to main- tain quotations ‘here. fairly of year. Trading is of -atisfactory proportions, deal- crs starting the week with confidence. Orders are of small proportions, as a rule, but the number of them atone for the quantity. In spices pepper has shown some advance and this ‘has caused a more active demand for that article, but, as a rule, the market is quiet and only a midsummer trade being carried on. is Molasses moves in an unchanging rut and dealers look for no deviation until the approach of cooler weath- er. Good to prime centrifugal, 26@ 30C. In canned goods we hear day aft- er day reports of a doleful character, especially from the regions produc- ing the large pea crops. This is im- parting to this market a feeling of firmness that increasing every hour and brokers are keeping the wires hot, although they seem to ac- complish little in the way of actual is A fair call prevails for | Tomatoes are well sustain- c, but this seems to be a figure above the view of buyers and Not only spot quiet but there very little interest exhibited in futures. Packers insist not business drags. are goods 1S on 7oc and buyers will meet them. The top grades of butter are firm and the Some 2014 30¢, overabundant. sold at exceptional. Creamery The re- last aggregated rather more than 60,000 packages or some &,000 than the week. The hot weather is getting in its fine work and the amount of off stock is increasing at a most alarming rate. Factory, firsts, 23'%4c. Full 1I5s4A@16c. As is the case with butter, the hot wave is playing havoc with chese and a not stock this specials, 29'%4c. supply June but fine has 1S ceipts week less previous cream cheese, cool wave is fervently wished for, Not over 17¢ can be rightly quot- ed for regular pack Western Gathered whites, 20@23c:;: sselected extras, 21@24c. For really desirable grades the market is firm, but there oo CS8>. 's an abundance of the other kind and storage ware houses are being filled. —_><-.__ Programme Advertising. Every man in lot of in advertising mediums, such business is obliged worthle:s church to buy a space as announcements, bazaar programme, etc. Not advertiser in a dozen tries to use this space effectively. He ui tally his name end lets it go at that. To this space that it pay for itself it quite a problem, from One one runs and address will but can re- use so know experience that it way 10 Fun a somewhat difficult word puz- to offer a consisting ot -ome article from your stock, to the first one bringing into your store This scheme will is done. or he bus and zle prize, a correct solution. jattract considerable attention. Another thing I have tried with fair results is to run a bright say- ing from some. well-known author. This saying should refer to some broad principle of business ethics, which you ‘are applying in your own affairs. This idea is novel and it will appeal to cultured people. A grocer could run a delicious rec- ipe, requiring the use of some profit- able article he for The recipe should be out of the ordinary and written so that it will excite the has sale. appetite. Many people will paste an advertisement of this kind in their scrapbooks. Hardwaremen, furniture dealers and others can work up a similar scheme applicable to their business. The point is this: Make every dollar you spend for advertising pay for it- self and bring you a little profit be- ! To this will some- lés. do times have to cudgel your brains for sit you ideas, but they will always come if you think hard enough and_ long enough—American Paint and Oil Dealer. —_+-+.___ A sales plan is not to be tabooed because it isn’t brand new: nor is it it is freshly to be adopted because incubated. MICHIGAN TRADESMAN July 138, 1910 Pa ers ny Ar; PS Fat ——— fi _——— ol ae WSorte BUSINESS WOR TPS Pe hi SP pe I WETRS *Wibn l-cASe s Eee RC Le (((tdd »-é M “AUC = a — in OS AO SOS Lyf Movements of Merchants. Pellston—Charles Harman has en- gazed in general trade. Cadillac—L. Louden, recently Evart, has opened a bakery here. Newberry—iW. E. Donegan has sold his grocery stock to John Jacob- son. Hart—N. J. Hook succeeds Mont- gomery & Hook in the grocery busi- ness. Boyne City—B. J. Quick succeeds of Quick Bros. in the furniture _ busi- ness. Monroe Center—J. D. Rex has purchased the general stock of A. G. Brust. Ludington—S. S. Wilson & Co. have removed their general stock to McBain. Reading---D. L. Kime has sold his vrocery stock and bakery to C. E. Haugley. Temple—Orr & Dunham Joseph H. Russell in the business. Millbrook—L. W. Harrison & Co. succeed Pattison & Harrison in gen- eral trade. Benton Harbor—Trick Bros. opened a bazaar store at III Main street. Vicksburg—J. Sorenson is succeed- ed in the restaurant business by Stroh & Son. Detroit—The Sullivan Packing Co. has increased its capital stock from $250,000 to $500,000. Alma—Muri Stuckey, of Pontiac, has purchased the grocery stock of Seegmiller Brothers. Saginaw—The Saginaw Hardware Co. has increased its capitalization from $112,000 to $162,000. Zeeland—Mrs. G. Gauw, formerly of Grand Rapids, will engage in gen- eral trade here about August 1. Houghton — Henry Uhlman has sold his interest in the Lake Supe- rior Sausage Co. to William Som- mers. Lansing—Thomas Smith has sold his interest in the Smith & Spaulding cigar store on South Washington avenue to Charles Spaulding. Big Rapids—John C. Jensen ‘has purchased the dry goods stock of Morris & Crane and will move his present stock to that location. Vicksburg — The Richardson & Davis firm has dissolved partnership. Mr. Richardson will continue’ the -Eusiness as before the partnership. Burt—The Burt Elevator Co, has engaged in business with an authoriz- ed capital stock of 10,000, of which $s,000 has been subscribed and paid in in cash. Eaton Rapids—Strank Bros. have sold their grocery and meat stock succeed grocery have East to Charles and John Eldred, who will continue the business under the style of Eldred Bros. Joseph—August Zick has pur- chased the tailoring business of R. C. Strelow and has moved the goods and fixtures to the Strelow © store, where he will conduct the business in the future. Stanton—W. D. Lanphierd has the improvements on _ his storeroom fermerly occupied by T. S. Earle uearly completed and will occupy it July 20 with his stock of general merchandise. Cedar Run—A. C. Wynkoop has sold his stock of general merchan- dise to John Dun and B. J. Miller, who have formed a copartnership and will continue the business at the same location. Big Rapids—J. P. Huling, the pio- neer furniture dealer and business man, will close out his stock and re- tire from business. He is 70 years old and has been engaged in business here thirty-five years. Kalamazoo—G. 'W. Holmes, of the Barley Mercantile Co., of Chicago, has leased the Samuel Fisher store on North Burdick street and will oc- cupy it with a stock of dry notions and womens’ shoes. Grand Haven—Van I. Wit has pur- chased the drug stock and fixtures of Henry Baar and will continue the business at the same location under his personal supervision in connec- tion with his other drug store. Applegate—The Farmers Grain & Hay Co. has been organized with an authorized capital stock of $10,000, all of which has been subscribed and $3,850 paid in in cash. The business will be carried on at Crosswell. A new company has been organized to engage in the general hardware business under the style of the Hazelton-Detwiler Co., with an authorized capital stock of $10,000, of which $7,000 has been subscribed and paid in in cash. Detroit—Hallock-Lauppe & Co. have engaged in business to carry on a general merchant tailoring busi- ness, with an authorized capital stock of $5,000, of which $4,000 has been subscribed, $200 being paid in in cash and $3,800 in property. Detroit William Blackwood, plumber, has merged his business in- to a stock company under the style of the Blackwood Plumbing Supply Co., with an authorized capitalization of $2,000, all of which has been sub- scribed and paid in in property. Paw Paw—A new company ‘has been organized under the syle of the W. G. Ackley Co. to engage in the goods, mercantile business, with an author- ljized capital stock of $7,000 common and $3,000 preferred, of which $7,000 has been subscribed’ and paid in in cash. Marshall—Harry L. Cronin suc- ceeds to the business of his father, the late T. L. Cronin, in the gro- cery and crockery trade in this city. The latter, at the time of his death a year ago, had been continuously engaged in active business for forty years and was one of the most suc- cessful merchants in this city. Hancock—A. A. Tillman, proprie- tor of the twin stores on Ravine and Hancock streets, has gone to Grand Rapids, with the intention of pur- chasing an extensive stock of mat- tresses, furniture and house outfitting supplies for a new wholesale estab- lishment which he expects to con- duct hereafter. St. Johns—C. A. Merrifield, who for some years has been associated with Geo. Wood in the milling busi- ness, has accepted a position as trav- eling salesman for the Rogers, Lunt & Bowlen Co., of Greenfield, Mass. He will have territory in the South, where for some time he traveled for a Kalamazoo celery company. Escanaba—Through the resigna- tion of George Wink as assistant manager of the National Grocer Co., a number of changes and promotions have been brought about in the busi- ness staff of that house. M. J. Ryan will be in sole managerial charge, Edward J. McCarthy becomes credit auditor and Benjamin Lovell is call- ed in from the road to become a member of the office force. Houghton—Capt. Joseph Bourassa has opened a new shoe store in the Ehler building on Shelden street, Frenchtown. The building was re- cently remodeled for this purpose. Capt. Bourassa is an old marine man, cne of the best known captains on the Great Lakes. He has decided to retire and the shoe store is the tesult. Associated with him is Hen- ty Thursam, of Tonowanda, N. Y.; an experienced shoeman. Manufacturing Matters. Walkerville—_The new creamery will be ready to begin operations by October 1. Detroit—The capital stock of the Michigan Auto Parts Co. has been increased from $50,000 to $300,000. Detroit—The Welch Co., of De- troit, automobile manufacturer, has increased its capital stock from $250,- 000 to $500,000. Detroit—The capital stock of the Gemmer Manufacturing Co., manu- facturer of auto steering gears, etc., has been increased from $200,000 to $300,000. Volney—A new creamery will soon be in operation here. J. W. Howe, of Allegan, has charge of building the plant and expects to have it in opera- tion by August I5. Detroit—A new company has been organized under the style of the Electric Truck Co., with an authoriz-- ed capital stock of $10,000, of which $5,000 has been subscribed and $1,000 paid in in cash. St. Joseph—The Jennings Back Plaster Board Co. has been incor- porated with an authorized capital stock of $2,000 ,of which $1,050 has been subscribed, $33 being paid in in cash and $1,017 in property. Detroit—The Scotten-Dillon Co. is sending out checks to stockholders for distribution amounting to 20 per cent. This includes the regular semi- annual dividend of 4 per cent. and an extra dividend of 16 per cent. Cheboygan — The Embury-Martin Lumber Co. is shipping a number of cargoes of lumber to Detroit, manu- factured on Whisky Point, Grand Lake. The mill of the company here is running steadily. Kalamazoo—The Harrow Spring Co. has merged its business into a stock company under the same style with an authorized capital stock of $500,000, of which $300,000 has been subscribed and paid in in cash. Detroit—The Standard Die Cutting has merged its business into a stock company under the same style with an authorized capital stock of $25,000, of which $13,000 has been subscribed and paid in in property. Pontiac—I. 'W. Curtis and G. S. Johnston, of Flint, have made ar- rangements to start a planing mill in a building they have rented on West Huron street. They will also build houses to sell on the installment plan. Menominee—-William Marks, of Marinette, whose shingle mill on the Whitbeck site was destroyed by fire some time ago and who later equip- ped a plant in this place, which also was destroyed by fire, will build an- other mill here. Detroit—The Cope Pattern Works has merged its business into a stock company under the same style, with en authorized capital stock of $50,- coo, all of which has been subscrib- ed, $14,336.76 being paid in in cash and $17,663.26 in property. Battle Creek—The Battle Creek Roofing & Manufacturing Co. has merged its business into a stock com- pany under the same style, with an authorized capital stock of $5,000 common and $5,000 preferred, all of which has been subscribed and paid in in cash, Vanderbilt—Yuill Bros. are ship- ping logs in large quantities by the Mackinaw division of the Michigan Central to W. D. Young & Co., Bay City. This plant is having a success- ful season. It is cutting a lot of maple flooring for domestic and for- eign markets, Bay City — The Flint Wagon Works has filed an answer in the United States Court to the complaint of the Columbia Motor Car Co. in the Selden patent litigation. The points raised are similar to those brought out in the answer of the Warren Motor Car Co. Menominee—The water levels of the Menominee River are so serious- ly affected by the drouth that it will be difficult to zet down the main drive. The Menominee River Boom Co. will keep the main drive in mo- tion for another week and if at the end of that time the river level is not raised by rains, will hang up the drive and wait for higher water. Co. The sorting gap will be closed in an- other week, as all of the logs on hand will have been sorted and sent down the river to the mills. * July 13, 1910 MICHIGAN TRADESMAN 5 CERY“> PRODUCE MARKET . cts 43 tee se . »)) \ Ne x < oust ((( e . fl ass : The Produce Market. Apples—Colorado, $2.50 per box. Bananas—Prices range from $1.50 @2.50, according to size. Beets—3oc per doz. bunches new. Butter—The market has ruled very active and is %c higher than a week ago. The percentage of fine butter is not so large as a week ago, as a large part of the receipts show the heat. The consumptive demand for butter is very good, as is the spec- ulative demand. Present conditions seem unlikely to change within the next few days. Local handlers quote creamery at 29c for tubs and 29%c for prints; dairy ranges from 19@20c for packing stock to 22@23c for No, 1. Cherries—$1.75 per 16 qt. crate for sour and $2 for sweet. Cabbage — Louisville, crate. Cantaloups—-California stock com- mands $3.50 for 54s and $4 for 45s. for $1.50 per Cauliflower—$1.25 per doz. for home grown. Carrots--20c per doz. for home grown. Celery—25c for home grown. Cocoanuts—6oc per doz. or $4.25 per sack. Cucumbers—6oc per doz. for No. 1 and 35c for No. 2, Currants—$1.65 per 16 qt. crate. Eggs--The market is firm and unchanged. The percentage of fine eggs grows less as the weather be- comes warmer, and the bulk of the present receipts shows the effects of the heat. For fine eggs the con- sumptive demand is good, but infe- rior stock has to be sold at con- cessions. The heat will probably maintain the market for good eggs. Local dealers are paying 18c f. o. b. shipping point, holding candled at 20 (@2Ic. : Gooseberries—$1.75 per 16 qt crate. Green Peppers—$2.75 per 6 basket crate for Florida. Honey—1t15c per tb. for white clov- er and ize for dark. Lemons—-Messinas to $7.75@8 and Californias- to 8.25 per box. Lettuce—75c per bu. for head and 60c per bu. for leaf. Onions—Louisville, home grown _ green, bunches. Oranges—Late Valencias are quot- ed as follows: 96s and 288s, $4; 1265 arid 250s, $4.25; 150s, $4.50; 176s, 200% and 216s, $4.75. Mediterranean Sweets are as follows: 963, $3; 150s, $3.75; 176s, 200s and 216s, $4; 250s and 288s, $3; 300s and 3245, $2.75. Peaches—The supply will increase this week and all dealers are prepar- have advanced $8@ Sack: doz. $2 per ISc per ing for lower prices. Reports from Texas, California and Georgia indi- cate that heavy shipments are on the way, and receivers, realizing that they will be flooded, are doing every- thing in their power to get the trade interested. The Texas offerings will be all Elbertas, and these will prob- ably be the choicest and most popu- lar peach on sale. California and Georgia fruit will also be of fine quality, as practically all of the early varieties have been picked and the late ones are pronounced to be unusu- ally good. Demand will no doubt be influenced by lower prices. Califor- nia Elbertas command $1.75 per 6 bas- ket crate; Georgia Bells (white) fetch $1.60. Pieplant—-75c for 4o tb. box. Pineapples—Floridas command $3 for 248; $2.90 for 30s; $2.75 for 36s; $2.40 for 42s. Pop Corn—goc per bu. for 3% @3%c per th. for shelled. Potatoes—No. 1 Virginia stock has declined to $2.15 per bbl. Poultry—Local dealers Pay 12%c for fowls; 22c for broilers; 8c for old roosters, 12%4c for ducks; 7c for geese and 13c for turkeys. Radishes—15c for long and toc for round. Raspberries—Red, $2.25 per 16 qt. crate; black, $2 per 16 qt. crate. ear: Spinach—6s5c per bu. for home grown. Tomatoes—$1 per 8 tb. basket home grown. Veal—Dealers pay 5@6c for poor and thin; 6@7c for fair to good; 8@ 9c for good white kidney; toc for fancy. Wax Beans—$1.25 per basket. Watermelons—4o@soc for Georgia and Florida. Receipts are very large in size this season. Saginaw-—The Booth & Boyd Lum- ber Co. last week received 500,000 feet of lumber by schooner from Georgian bay. This company obtains the bulk of the 30,000,000 feet of lumber it handles annually from the upper lake district. This year, how- ever, it has bought heavily in Canada. —__+~-~____ Carl Orwant thas retired from the firm of C. Orwant & Co., grocers at 86 West Bridge street. The busi- ness will be continued by the other partners, Sarah Orwant and Oscar Orwant, under the style of S. Orwant & Co. ——_.--____ Oscar Peterson has opened a gro- cery store at Trufant. The Worden Grocer Co. furnished the stock. ——> 2 -@ - The Verhey Noorthoek Lumber Co. ‘has increased its capital stock from $10,000 to $15,500. The Grocery Market. Sugar — The market is without change as to price. All of the re- finers are firm on the basis of 5.15c. Coffee—All low grades of Santos are well ceaned up. The demand from the grocery trade has continued very satisfactory and prices are holding on a2 very firm basis, both here and at primary points. Mild coffees are firm. The total crop of milds is es- timated to be 600,000 bags less than last year and may fall short of ac- tual consumptive requirements. Canned Goods—The tomato mar- ket is about the same as last week and prices remain the same. All grades of corn are well cleaned up and stocks are small ,but prices hold very firm. The unfavorable report from Michigan and Wisconsin of the growing crop of peas has had some effect on the market, which is much firmer than last week. String beans are not in a large demand, but prices are quite firm. The demand for can- red fruits is reported to be much heavier than a year ago. Gallon ap- ples are holding firm after the ad- vance of two weeks ago. The on California futures has not very large as yet, but spot goods are moving well. Prices on the 1910 pack of California fruits are firmly held and packers are withdrawing prices on cherries. Prices on spot stocks remain the same as last week. Markets on Southern fruits are also very firm, but the demand is only fair: 3erries of all kinds are sure to be high, as the crop is poor in most states. sale been Dried Fruits—Prunes show no re- duction in price on spot and even a slight advance in future, although some sales of futures have been made at Yc decline. This year’s sales of future prunes have up to now been exceedingly light. Peaches are dull and unchanged, both spot and future, as indeed are apricots. There have been some large sales of raisins in the West, but the East has been con- tinuously dull. Prices show no im- provement. Currants are in fair de- mand and prices unchanged. Other dried fruits are dull and unchanged. Rice—Prices are very firm, espe- cially on Japan sorts. The crop re- ports from the South this week are te the effect that the harvest will be late. The acreage is estimated to be about 25 per cent. less than last year. Cheese—The market is active at ac advance over a week ago. The demand is very good for speculation, the bulk of the cheese now being made going into cold storage. The consumptive demand is also fair and the quality of the cheese arriving be- ing very fine. No relief from the present ‘high prices is expected for a week or two at least. Only the large demand for speculation is holding the price up. Syrup and Molasses—Glucose is without change and compound syrup is seasonably dull at ruling prices. Sugar syrup is fairly active at un- changed prices. without change. Matches—The Diamond Match Co. has made a change in its contract with wholesale distributers, the ob- ject being, it is said, to eliminate any Molasses quiet and question of the company’s right to name the price for which must sell its goods. jobbers Under the new contract the match company consigns its goods to jobbers on a commis- sion basis. The jobber does not act- ually pay for them until they are sold. The new system means that the match company retains owner- ship of the goods until they are in the hands the retailer. In this way it will be in better position to meet any sudden price reduction by its competitors. of Provisions--The demand is season- able and fair. Pure lard is steady and unchanged. Compound is supply and the steady. Canned liberal market is barely meats are firm and in seasonable demand. Barrel pork is in short zood demand. Dried is steady and unchanged. Fish in supply and beef fair demand for mackerel, which rule about unchang- -There is a ed. Cod, hake and haddock are quiet 1 . « and unchanged. Domestic sardine: are unchanged and inclined to be firm by reason of light catch. Im- ported sardines are unchanged ané cull. Spot salmon shows no change being scarce, firm and very high, es- pecially red Alaska. Future salmon has sold well, only Columbia River having opened. —_+<-~.___ The Boys Behind the Counter. Kalamazoo—H. E. Li of Kan- City, Mo., has appointed buys and manager of the dress goods and silk departments. at Brothers. R. P. Harris, who for some time has in charge of this de- assist the store man- floorman, other de- tail work which the enlarged prem- ise’s Hitz, been Sas Gilmore been partment, will agement as and and an increased business now demand and make necessary. Hart—Ernest C. Miller, past three the for the pharmacist at Noret’s drug store, has resigned ta accept a positon as traveling sales man for the Badger Candy Co., of Milwaukee. ——_—_.2—— —__— Four More Who Pay the Freight. Port Huron, July 12—The follow- ing manufacturers have become hon- orary members of the Retail Grocers General Merchants’ Association of Michigan since the last report: O. & W. Thum Co., Grand Rapids. Shredded Wheat Co. Niagara Falls, N. Y.- Computing Scale Co., Dayton, Ohio. Moneyweight Scale Co., Chicago. J. T. Percival, Sec’y. 2. Chesaning — Local business men have organized a stock company and purchased the Chapman flour mill at this place. The mill was established in the forties and with the sale goes the water rights and dam which the village considered buying last spring for the purpose of installing a water power plant. Mr. Chapman has been ene of the owners of the mill for the past twenty-five years and retain: some stock in the new company. + --. Carl Orwant has engaged in the grocery business at 115 West Bridge street under the style of the Reliable Grocery Co. The National Grocer Co. furnished the stock. vears and MICHIGAN TRADESMAN July 13, 1910 THE SODA FOUNTAIN. Practical Suggestions On Its Care and Management. The topic “Advertising” is a subject so tremendous in its scope that I have that experienced when I stood on the brink of the Grand Canyon in Arizona and looked across a crevasse thirteen miles wide. T looked down on the gleaming Colo- rado three mile away, which appear- ed like a mere mountain stream chat- tering on its way to the river, while as a matter of fact it was more than three hundred feet wide at that point and deep enough to float a steamboat. Whichever way I looked, north or south, the myriads of colors, chang- ing with every moment, were appall- ing, and as I stand before th‘s as- semblage to-night and view the ad- vertising field, or the profession of advertising, and its chasms and a feeling akin to see gleaming from from its mountain tops its myriads of possibilities I am overwhelmed and scarcely know where to begin or where to leave off. No field has developed so rapidly or promises mare tor the future than that of advertising. It has kept pace with electrical engineering, even if it has not outstripped it. In a few short years it has passed out of the realms of fakism and charlatanism into that of professionalism. Advertising is no longer looked upon as a lottery, in which you place your money and kiss it good-bye, hoping that some day by chance you may get it back one hun- dred times over, and yet deep down in your heart you believe that your money is gone ferever. Advertising is no longer considered even as an expense by the man who wisely views it, but as an investment, and properly so. I can mention to you hundreds of concerns than can sell their advertising ivestments in the form of a trade-mark name or style of package for a fortune and yet which represents nothing tangi- ble, merely the name and good-will which have been built up by adver- tising. There are several forms of adver- tising; good, bad and indifferent, and worse. These can be divided into two kinds of advertising, the profit- able-and the unprofitable. A drug- gist who buys space in his daily paper and fills it with trashy copy is no more entitled to success than he who would fill his window with a lot of soiled and inert drugs and reme- dies. Either is valuable just in the proportion that you fill it properly. The use of poor copy in good medi- ums is just as foolish as putting good copy in poor mediums. Altogether too little attention is given to the character of the copy that goes into the space. If you put $25 worth of copy into a $100 space it is much more likely to bring you returns than a 50 cent’ piece of copy in a $5e0 space. Load your gun to suit your game; don’t go gunning for snow birds with a Winchester rifle, or for bear with a toy pistol. Do not ad- vertise French perfumes at $1 per ounce in the mill district, or Epsom salts at 5 cents per pound to the mil- lionaires of your city. These are homely truths crudely expressed, rather than any attempt to teach you how to do advertising. You can not master Greek until you have learned your A B’ C’s, but it was necessary for you to study your alphabet in order that you might take your uni- versity degree. You must give your advertising careful and serious study. For the sake of discussion, I will again divide advertising into two heads, mere publicity, and salesman- ship in advertising. Not many years ago the mere announcement of John Jones, the leading druggist of Jones- ville, or William Smith & Co., the old reliable druggists, was sufficient, and to go beyond that would have beneath the dignity of the pharmacists. To a certain’ extent that form of advertising is valuable now, but it isn’t sufficient. The commendable enterprise and shrewd business fore- sight who avails himself of the paint- ed boards or fences along the thor- been druggist show oughfares entering into his town, ad- vising the public that the “Peoples Drug Store” is on the corner of Main and Market streets, with drugs and and water. But youw are cnly then laying a foundation for a profitable expenditure of your adver- tising appropriation. seeds soda Now for a moment we will consider the selling feature of advertising. Advertising has been defined as salesmanship on paper. This is but partially true, for it is that and more. Advertising is the science of creating a new want or making the other fel- low feel about some particular article as you feel about it yourself. does not necessarily take place in your man’s pocket- book. It must first be consummated in your prospective customer’s mind before the money passes Over your counter into your cash till. A sale store, or m a Good advertising is the science of than in Tell them in your copy in specific understandable terms just what you want the public to know about the article that you are en- deavoring to sell. The avoiding of technical expressions and big word's is absolutely necessary. The needs my part. dealing in specifics, rather generalities, following homely illustration no special application upon “John,” said the farmer to his son, who had just returned from one of the eastern universities, “I have giv- en you the best education the col- lege had in the shop?” “Yes, sir,’ said John. Never stood back for any expense, have [?” "No, sit.” “You speak six different languages, don’t you?” “Yes, sir; fluently.” “Um-huh, so fur good. Now listen to me. See that mule out yon- so der? I want you to get him and plow that cornfield over there. Now don’t swear at that mule in Greek, don’t use any Latin terms on him, or fling no French at him. Use the old Georgia dialect that you and the mule was raised to. He will understand it ‘better, and it is my opinfon that mule won’t stand any college foolish- ness.” The public, not unlike the mule in that particular respect, does not care for any highfaluting foolishness. It may gratify your vanity but it don’t sell goods for you. I want to say just a word or two regarding an oftentime neglected part of your business and one that responds to attenton possibly rapidly than any other department of your store. more I refer to the soda fountain. It hasn’t been many years since the soda fountain was looked upon by the average druggist who thad one as a sort of nuisance, necessary, possibly, because his neighbor down the street had one, patronized mostly by serv- ant girls and small children, and used as a sort of lagnappe to induce peo- ple to come to the drug store for other purposes. It would be iced in the morning, provided the ice man came around and stood at the front door and insisted on leaving 100 pounds of ice. It was opened re- luctantly in the late spring and closed with pleasure in the early fall, and left in dust-covered neglect through- out the winter. the soda fountain did A gold mine averaging $250 of gold to-the ton of ore would not pay if operated so indifferently. But that day has passed and the majority of the druggists run their fountains with at least a fair amount of intelli- gent attention. Of course, not pay. Some months ago I stepped into a store. [I walked No one was in attendance and I was forced to wait two or thre minutes before a young man came from behind the prescrip- tion desk and enquired as to my wish- es. I was just on the eve of going out, therefore was impatient. very well-kept drug to the soda counter. A bad im- pression had already been made on me. I ordered a glass of Coca-Cola. The young man drew it and served it to me. Upon raising it to my lips I detected a strong odor of an es- sential oil that I knew to be abso- lutely foreign to Coca-Cola. I set the glass down and asked the young man what was the trouble, and where he had obtained this Coca-Cola. He gave me the name of a certain \well- known and absolutely reliable jobber, and I then asked him what he had done to it. I was assured that he had done nothing to it. T then told him my cause for complaint. He apologized, explained that he was making up a prescription and he guessed he had spilled some of the oil on his fingers. Do you suppose that I would go back into that drug store again for a glass of soda water, yet that drug store was located where, with proper attention and in- telligent advertising, the soda busi- could been built up and | made to exceed’ many times the buisi- jness of the prescription counter. Of jcourse, that druggist had a poor soda fountain trade, and he complained that times were hard and that would close his soda fountain down early jn the fall and that soda “were’t no good no how.” A short rapid-fire history of the ness have fountains developments of the soda fountain trade will doubtless be of interest to you. The The history of business is full of wonderful stories even more remark- able than Aladdin and his Wonderful Lamp. Among all the marvels of modern ‘business nothing surpasses the growth of the soda water industry from insignificance a few years ago to its present mammoth proportions. I am told by the Liquid Carbonic Co. that there are to-day more than 56,000 soda fountains in the United States, and it is safe to presume that half of these soda fountains are now operating jcorbonators supplying their own carbonated water. Most of you remember the old days when you used to make gas by disintegrat- ing marble dust with sulphuric acid, and the inconvenience of the cumber- some old generator with its attendant dangers, etc. No wonder that soda water in those days was not a success. Soda Fountain. or It remained for a young druggist, Jacob Baur, who ran a drug store down in Terre Haute, to find the key that would unlock the Aladdin-like wonders familiar to you all. I refer to liquefaction of carbonic acid gas. This product at first was far from satisfactory but Mr. Baur kept at it and others followed. The result is to-day that you are able to obtain in convenient drums practically pure co2. This combined with syrup made from pure fruit juices makes to-day what is incorrectly called soda water, the so the door to that are but which is in fact a temperance champagne. Development of the Fountain Itself. In this wonderful age of mechan- ical improvements we take many things for granted. We look at the magnificent front counter icless foun- tains built of costly onyx and marble, plate glass and mahogany, with their battery of silver pumps, almost as a matter of course, forgetting that this perfect dispensing machine of to-day is the result of a slow and painful which were The early are somewhat shrouded in the mystery of contro- versy. Away back in the days before the American Revolution, Venel. of Montpelier, laid before the French Academy of Sci- ences a new drink which he combined by mixing two drams_ of “marine” acid in a evolution from fountains primitive in the extreme. days of soda water Professor France, soda and pint of water. Carbonic acid itself was discussed by a Belgian chemist, Professor Van Helmont, in the early part of this century. Dr. Jos. Priestly, in Leeds, England, produced a carbonated bev- erage by pouring water briskly back and forth between two small vessels held in a layer of carbon dioxide. In 1770 Professor Bergman, a Swedish chemist, succeeded in producing car- bonic acid gas. In 1810 Simmons & Rundell of Charleston, S. C., were granted a patent for saturating water with fixed air. John Matthews, of New York, in 1832, placed on the market the first perfected soda water apparatus. Puf- fer, of Boston, followed in 1844. Three years later Wm. Gee, of New -% —- - ax ‘day July 13, 1910 York, began the manufacture of many improvements that are still used this for dispensing as well for G Do Dows.a 3oston druggist, patented the first marble soda water apparatus in 1854. It was a sort of tombstone looking affair. This was used many years, until Tufts transformed his tombstones into eottapes later Her ron, of Chicago, brought out the re- movable tilting syrup jar. This the first step the march the modern sanitary soda Then came the “Innovation,” brought out by the American Soda Fountain Co. in 1903, with its removable syrup containers and graduated pumps tead of the old gravity system. And later the wonderful iceless fountain. Soda water impetus at delphia in as bottling soda water. for was toward fountain. in teally received its first the Centennial at Phila- 1876. Lippincott and Tufts paid $50,000 for the exclusive privil- eze of within the Thousands who visited the tasted for the first time as the great American rage; and the advertising the fountain industry incal- culable benefit in popularizing water throughout the country. Wholesomeness of Soda Water. Most of you are familiar with the attacks that have been and are being made upon serving soda water grounds. exposition the beve of of soda was of soda soda by the Newspaper articles of the most venomous character have published, in which the public warned against the fountain as a veritable death trap. This sort of publicity, while doing temporary harm to the cause of the carbonated soda water and fountain beverages generally liquor interests. been is soda beverage by alarming people who do S y § not think for themselves, can not ar- rest the steady forward march of soda water dispensing. 1 believe it is the duty of every one of you gen- tlemen to to the people community show that soda water is a Pale thar beverage. do, that here time when most of a: so-called: fruit at soda fountains were not fruit syrups at all, but were do your utmost of your You know, as | was a syrups dispensed made synthetically out of various substances, but you and T now know that fruit syrups of to-day are act- ually made from selected ripe fruits, under conditions of scrupulous clean- liness, in establishments where purity and with a for the wholesomeness of the product. This brings us down to date, confronted with the question as to how best to advertise the soda fountain and make it a prominent feature of your business. is conscien- paramount, tious regard Cleanliness. It altozether for this feature to be urged, but look back for a moment and think, in your acquaintance of the number of soda fountains that could be vastly benefited by more careful attention to cleanliness. |Would you care to be served with a glass of ice-cream soda a man who lacked every essential of neatness, coat and apron looked as if they had not visited the laundry in many days, and who stood inea loblolly of slops, lemon peelings and other refuse of the soda fountain seems unnecessary own by whose ifrom essential oils, | suffer in-| y MICHIGAN TRADESMAN that had been thrown down under his feet, or when served with a glass of soda water see trickling down the outer edge of the glass the smear of black that had come from the soiled hands that handed you what should have been a delightful and refreshing and altogether harmless beverage? Quality. Of equal importance is the quality of the products that you serve from fountain. The time was you could from a disreputable looking little marble box, flat carbon- ated water, flavored with syrups made your when serve and your business because it the One material loss, big enough material way other; but do not go to sleep the fact that that day has pass- and your soda f no not become the Over ed, to Or for loss either fas fountain to be suc- cessful must not only be immaculate- fy clean, but you to the public the highest quality stuff, and substitution or dilution or manip- ulation at your react On every business. [| a druggist me who I Must Serve of soda will your for foountain department would be to fill a prescription knew resorted to at his soda fountain. calls for Hires’ root beer he entitled to be given Hires’ root beer, or be told that it can not be supplied, and the who ception his mighty of unwilling for such practices Tia man is de- is druggist behind apt to allow practices soda counter it to creep into his laboratory and prescription count- er, and should feel chagrined if himself is robbed by his clerks before whom he has set an example of dishonesty. One illustration suffice. not he will In one of the leading Southern cit- ies ten years ago a man did business who had made a reputation state- wide for the high chracter of his soda trade. He was rapidly growing wealthy. Spoiled by his success. he concluded that he could hold his trade under any conditions. His first step was to begin adulterating his Coca-Cola with a pint of simple syrup to the gallon. It was not long until it became a quart. That led him to the belief that he could make it him- self. In less than two years, on ac- count of a rapidly diminishing busi- ness and increased rent, he was a bankrupt, and when another man tock hold of that location he found that the Coca-Cola business had dropped from ten gallons per day to less than one quart per day. You will pardon this reference to my own business, but to my mind it is one of the most striking examples of that old saying that honesty is the best policy that I have ever known. It is not only the best the only policy. As business, policy—it is to soda your the water keep fountain clean and the character of the stuff that you dispense that alone isn’t sufficient you You To advertise the fact that you dis- pense cold soda inadequate. It no more effective than firing off a_ blank cartridge, Make the public realize that you not only have an absolutely clean foun- essential above reproach, but to bring SUCCESS. must advertise. water is altogether 1S 7 tain and that you not only dispense|/ing more than so muc* inert matter the highest quality of Syrups at your|until it comes in contact with that fountain, but that you have some sea-| wonderful spark sonable feature that will tempt ihicie! when the two are appetites or quench their thirst. What | pel that great could be more tempting to a thirsty | terrific rate. passerby than an attr actively painted|t sign showing a lime, cut in hal l of electricity, but combied they pro- at a €i- machine along So will as a “ip the great U See that intellectual it, advertising your | pe wers, your natural ability and you- lemon, and lithia for 5 and 10] proud standing in the community cents; or what would more effective-|: spark of ly bring customers to soda |in your ‘business. If such be the case fountain than a handsomely pai inted | only the most liberal success will be card displaying a fresh intelligent motive hill your ithusiasm act power to - | . e f, and|carry ycu clirab fur a large thin glass filled to overflowing | success. and straws in i | lime al ouched with the snthusiasm your box of straw-|/yours in the coming years. berries early in the season, a saucer] S. C. Dobbs. of rich strawberry ice-cream repro- onene duced on the card and the seductive . ‘ o | Invitation to come in and try a plate} : ee : of strawberry ae | When a man is sufficiently in earn- Or < a F rom . °° : he won’t balk at any sacrifice fresh fruit and pure cream from some | . ela. Ot hae. don. it rouble-taking that may be necessary BIT ix mn dairyman. 4 ¢ . co wee ifor the attainment of the object he pe | nt by It is only the men who Purpose Prevents Failure. ice-cream made est or waste firing into the your ammunition has in view air at random by tell-| 4 fare half in earnest who stumble at ing 1¢e op : ¢ p | the people that you have a drug| obstacles instead of clambering over store or a sc c ‘ fs i mye 1 soda fountain or a pre ‘hea somehow. scription counter, but give them some | tl | Lincoln offers an inspiring example specific reason for them to come to| . os : to men who wish to develop a facil- your store and spend their money. | ¢ hatd 1 fart i A Ruskin once said, “Better the rudest| a eee Oe work that tells ¢t ‘ 41 ja time when the most exacting de- rork at telis the story than tae | ok flest tak by ro “~/imands were put upon his time and richest that has no meaning. | . : ¢ ve a retail druggist oe i a. | _|Strength, he applied himself to the 2 < c St. Vor av no ‘ ‘ vi a -, |exhaustive study of higher mathe- be able to compete with the great ad- ae i : |matics in the hope that the training coe fonceris on the pontt of €X-|thus obtained woull devlop the logi- peat oe panini a in him and strengthen his pow- ce tu a Oe 6m debate. Frobably he wis Chat is the kind of advertising that | spout as busy a man as the average brings money to your tills. ;salesman and after a hard day of Be enthusiastic over your business. No iehysical and mental labor would have NO great feat was ever accomplish-|preferred rest and recreation to the ed without enthusiasm. God bless|task of poring over text books. The the enthusiast; although he may go| good sense of the course he chose, stumbling over the rough places of|however, was proved when his abili- this old world with his head in the |ty in debate roused the whole North clouds he causes us all to look wp and | to partisanship in the cause he advo- at least catch a glimpse of the beau-|cated. He attril yuted his success in ties that he sees. You may have the|this line directly to the patient prepa- finest apparatus in your city; you may:ration he had made in studying the have the most attractive drug store}.; Soc best calculaed to train the in the city, but you must put into/reasoning faculties. that business that enthusiasm which} Tt is possible for every salesman to sweeps away all opposition before you | follow this example of determined can make it the hisiness that the | perseverance in striving for succe:s, opportunities admit of. That splen-|if he sets his will to the task. When did sixty horse-power motor car “the other fellow’ is recuperating his standing out there or the strect a spent nerves at the poker table, or thing of beauty that will carry youl|resting himself by a seven-mile flying through the boulevards of this tramp ‘round and ’round a billiard city at a rate of sixty miles an honr, table, why not take your recreation would be useless if it were not touch-|in studying the literature of your ed by the electric spark of enthusi-|house and the selling methods of asm. The gasoline in its tank is noth-|other men? TESS ROR ETL RIERE I mea erage a eenaaee ere WoRDEN GROCER COMPANY The Prompt Shippers Grand Rapids, Mich. MICHIGAN TRADESMAN July 13, 1910 DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY Corner Ionia and Louis Streets, Grand Rapids, Mich. Subscription Price. Two dollars per year, payable in ad- vance. Five dollars for three years, in advance. Canadian subscriptions, $3.04 per year, payable in advance. No subscription accepted unless ac- companied by a signed order and the price of the first year’s subscription. Without specific instructions to the con- trary all subscriptions are continued ac- eording to order. Orders to discontinue must be accompanied by payment to date. Sample copies, 5 cents each. Extra copies of current issues, 5 cents; of issues a month or more old, 10 cents; of issues a year or more old, $1. Entered at the Grand Rapids Postoffice as Second Class tter. E. A. STOWS, Editor. July 13, 1910 payable THE PLAYGROUND. With the growing favor of public playgrounds the city child is enter- ing upon a new career, one which can scarcely fail to be as profitable as en- joyable. Through the careful train- ing of the instructors he is enabled to compete physically with the farmer’s boy, who rides horses to water, climbs trees and breaks the calves to the yoke. The fresh air invigor- ates and the various employments strengthen the body. It has been one of the great menaces to city life that many are restricted to. the pocket handkerchief lawn; that the green sward is only for the rich to revel in. Many can not afford to leave the city, yet feel compelled to do so on account of the little folks. The innovation has an industrial sig- nificance of no little import. Under the new plans games and, in some instances, manual training enter into the regular play. The mis- chief which is one of the inevitable companions of lack of employment is turned into a thing of profit. The children who played in the streets until the street car and auto drove them into the sweltering houses are now assigned to a spot where tuber- culosis and other germ bearing dis- eases do not lurk. The cost of maintaining play- grounds is less than that of jails. The plan is building up a course in good citizenship. The time and money spent in instruction will bring rich returns in the impulse given to young Americans for wholesome exercises. The parks have for many years furn- ished a breathing place to those un- able to leave the city, but the signs, “Keep off the grass” and “Pick no flowers,” were as so many shackles to the lover of Nature. The play- ground extends privileges which the park refuses. Its invigorating influ- ence will help those of limited means to stay in the city in comfort; and to every participant it offers enjoy- ment and discipline. SIMPLY WAITING. “All things come to him who waits” was not a motto designed for the tradesman, although his demean- or may sometimes lead us to the im- pression that he thought it espe- cially dedicated to him. We have all seen the lounging clerk, possibly will- ing enough to show any article asked for yet it is necessary to coax him He evidently la- bors under the mistaken notion that you are the leader and that he is sim- along at every turn. ply executing your orders. Quite the reverse is the young hustler who has already gained many new customers. He knows that wait- ing does not answer. You may be entirely ready to serve, but then it is up to you to attract your patrons. Draw them in. If one method does not do the work fast enough try an- other. Change your show’ window frequently and note the effect. Some styles will interest more than others. Profit by the popular taste and adapt yourself to it. Let people know what you have and how you are selling it. “There is dew in one flower and not in another,” said Beecher, “be- cause one opens its cup and takes it in, while the other closes it and the drop runs off.” The dew of trade ‘es shed over the various stores. How much is condensed within your own depends entirely upon how you strive to collect it. Working rather than waiting is the sesame which opens the way to profit. Publicity must be courted. We must let people know where we are and what we are do- ing. But this is not enough. We must show them that we are in earn- est; that we are really workers; that we want their patronage and are bound to prove ourselves worthy of it. “From the same materials one builds palaces and the other hovels; one rears a stately edifice, while his brothgr, vacillating and incompetent, lives forever amid ruins.” The one works while the other waits. Do not wait for trade, but rather work for it. Waiting exhausts the patience end brings meager returns. BE ON TIME. If you can not be punctual to the minute it is better to be ahead of the time than behind it. The one who is habitually behind time loses many of the best bargains of life. He loses the respect and confidence of hi: fellowmen; he loses faith in him- self. If you have a disagreeable task awaiting you the easiest way to get it off your hands is to do it at once. “Promptness takes the drudg- ery out of an occupation.” The man who is a little behind time is obliged to hurry so much that he has notime for the beauties of life as he goes along. He misses the comfort of the cne who can take things more leis- urely, and he makes himself the ob- ject of amusement for others sim- ply because he is always compelled to do things on the run. If he is behind time in ordering goods he loses the cream of the trade. If he is behind time in an- nouncing a new consignment he like- wise misses the seasonable custom. If he is behind time in delivering goods to customers he loses their confi- dence. If he is behind: in paying his bills he loses the advantage of the discount. In fact, it sometimes seems as if the man who once falls behind is soon enveloped in a series of ob- stacles little and big. Did you ever know of any truly great man who was not noted for his promptness. When Raleigh was zsked how he could do so much in so short a time his answer was, “When I have anything to do I go and do it.” “Note the precision,” says Everett, “that leads the earth over a circuit of five hundred million of miles back to the solstice at the ap- pointed moment without the loss of cne second—no, not the millionth part of a second—for ages and ages of which it travels that imperiled road.” Think what might have ‘hap- pened had not it and the rest of the solar system been run _ strictly on time! SAVING THE EYES. The eye is daily subjected to many gross abuses through carelessness. We are shocked to see so large a number of comparatively young peo- ple wearing glasses; and yet those versed on the subject assure us that many still in the schools should wear them, yet little suspect their need Despite the growing demand for glasses there is still the omnipresent violation of Nature’s rules and often of the rules of common sen:e. One of the most utter contradic- tions of Nature’s law is the reading uf the daily paper on a moving car. True, the newspaper man has grown so kind as to condense into a large headline the substance of the story. Still, if it is one of personal interest the details are followed without re- gard to the constant jolting, the ne- cessity for continually readjusting the eye in order to get the complete story. No regard can be paid to the direction in which the light comes. If ‘t comes at all in sufficient quantity there is cause for congratulation. The eyes may be tired after a cay’s work. The evening sheet can not be omitted and it is skimmed over under the same disadvantages, plus that of fatigue. One must be posted on the general news, no mat- ter what the price. The evening light may be poor or illy adjusted. Artificial light is cheap- er than eyesight. It is the wildest waste of economy to cut short this source. If one table is insufficient for a large family to gather about conveniently do not hesitate to estab- lish two; a single treatment by an oculist far overbalances the added cost. Scrupulously avoid all quacks. Never use the eyes when they are tired. Work them always at the best possible advantage. THE GREATEST LEGACY. The great strife in moneymaking is not so much that we may enjoy cur wealth as that we may be able to leave a goodly inheritance to our children; to furnish them with the substance which will render the bat- tle of life less irksome for them than ‘t has been for us. Yet in this strug- gle we sometimes lose sight of: the fact that the greatest inheritance contains neither gold nor jewels. Character is the primary element in the legacy which is worth be- queathing or receiving. It is the nu- cleus around which all real worth centers. “Character,” says Holland, “must stand behind and back of everything—the sermon, the poem, the picture, the play. None of these is worth a straw without it.” And lhe might have added what was really implied—that it must be back of the man who is to be a real success in life. Every child thas the right to a good physique and right living is solving some of the problems of physical culture, The sound mind has a le- gitimate claim to a sound body. To these should be added the best ed- ucation which can be afforded. If these are supplemented by the material gain which paves the way 10 affluence, the ability to take care of this wealth, to add to it and, most important of all, to distribute it for the highest use of humanity, well done. This is really the chief end in the business of money getting. We may leave millions, yet if the recipi- ent has not been trained to proper values it were better to have cast it into the sea. If it is not building up the human race it is crushing it down. Teach the boy how to earn money, but, most of all, teach him how to spend it wisely and honestly. The legacy which builds character, which is formative rather than de- structive, is the one of real worth. GIVING AND TAKING. Life is a continuous round of giv- ing and taking. We receive a favor from another and give one in return. Pecause we have no opportunity to help the one who aided us does not relieve us from the obligation. Some one else will need us, and thus the balance is maintained. Even among savages we may trace the reciprocity system, crude, per- haps not always just: yet it is there. As civilization has progressed it has made corresponding strides until we have a complicated system of mutual dependency. Every neighborly act is -n illustration of it. Every commer- cial transaction is but reciprocity placed on a business basis, a material illustration of mutual obligation, mu- tual dependency. Every sae should be of such a character that both par- ties will be mutualy benefited. The greater the specialization the more are we inclined to lose sight of the fact that lief in its highest sense, financial as well as ethical, is but a system of giving and taking. In the country store the farmer exchanges his butter and eggs for the supplies of the family, but in the larger estab- lishments all things are transacted up- cr a cash basis. Yet the mutual re- lations are as binding, be the medium produce, cash or checks. In the strife for commercial barter we are prone to overlook the civili- ties and the little kindnesses of life. The fresh flower, the cup of cold water, the pleasant look and_ the kindly word are not forthcoming. We are in the business of taking so fully that the one of giving is becoming cbsolete. In trade we demand value for value; but in the little courtesies of life we should be as liberal as we can afford, resting on the assurance that it will come back some day with interest. a July 13, 1910 MEN OF MARK. D. H. Day, President Western Michi- gan Development Bureau. Fortunate is the man whose na- ture is such that he is ambitious of no greater fame than that of a good, thorough-paced citizen in the neigh- borhood where his lot is cast. ae: 2an must be famous above the com- mcon citizenship, fortunate is he who acquires that distinction through not- able and good works, in some quiet rural locality or small urban center, where fame must rest on substantial character, the faculty of doing things with a masterful hand, a reputation jor honesty of purpose and the unin- terrupted exercise of a helpful public spirit. No man reaches a more enviable and superior position in a community than he who is an early settler in a new country, who through courage, patience, industry, faith in the future, persistence under adverse as well as favoring circumstances, with ambi- tion to succeed, all united in good mental capacity, becomes the most Frominent citizen of the place. Prom- inence in such a community and un- der such circumstances means some- thing. Asa rule a reputation as first citizen in a small town or city is ac- quired by means that are well known in the neighborhood and the success- ful man is respected for what he has accomplished. If he be a man who has helped his neighbors to wet a living and to prosper in a communi- ty, he is revered for the benefit he has thus conferred. If he has heen public spirited and has taken the lead in all measures for the advance- ment of local improvements, educa- tion, the preservation of the moral tone and all that conduces to the prosperity and good of society, he is esteemed as a public benefactor and the prominence and good Opinion that he thus acquires are the sort tiat must add to his appreciation of life and the pleasure he must feel in living. Fortunate is the man who, after be- coming the principal individual in a quiet locality, removed from the great centers of population, activity and wealth, is wise enough to stay where he has acquired a local em- inence.. There have been thousands of men who, having gained some wealth and a local name, have been induced by a vaulting ambition to go to some great city with the expecta- tion of securing a larger measure of success and fame. Such individuals generally become lost in the metro- politan jungles and lose what repu- tation they enjoyed in their old homes. A few acquire great wealth, but that is no especial distinction where there are so many who are rich, many of them through question- «ble methods. The following sketch is about one of the wise ones, who made a suc- cess of his undertakings in a quiet part of Michigan, and who has lived tor years in the enjoyment of a com- petency secured by steadfast devo- tion to his pursuits, has become the chief man in a thriving little town znd can look out upon his thousands cf acres of forest and farm with MICHIGAN much more real satisfaction than the great man of the city can gaze upon his lofty architectural monuments, smudged with smoke and grime— the prison houses where thousands toil from year to year with no hope of ever gaining independence or a station in any home community where dwell peace and plenty. David Henry Day, of Glen Haven, is the man of whom we write. Glen Haven is a small but prosperous place in Leelanau county. It lies snug and smug south of Sleeping Bear cut into Lake Michigan, white and barren, except for a peculiar spot of verdure which, as seen from a steam- er’s deck, looks like a sleeping bear. Sleeping Bear Bay indents the shore line southward from the point so that and harbor from the north winds. Glen Haven was once a stopping piace for steamers passing up the lakes from Ogdensburg, Buffalo and other lower lake points to Chicago and Milwaukee. It is here that the captains took on potatoes and fish which for their excellence were the delight of the hungry passengers. Here, too, the boats received a sup- ply of wood in the days when steam was made with that kind of fuel. At the head of the Bay is Glen Arbor, another of those quaint and interest- ing places that keep out of the woods in unique and sequestered spots in the scenically beautiful Grand Traverse region. Leelanaw county, a peninsula be- tween Grand Traverse Bay and the big lake, is an area of great variety Point, that-huge sand ridge that juts | there is some protection for the town | cf landscape and natural features. It TRADESMAN els, lakes, ponds and streams, sur- rounded by the deep lake waters on three sides. When viewed from Judge Ramsdell’s little mountain, just west of Traverse City, it presents a pano- ama of marvelous beauty with its uneven surfaces, its variety of color in forest foliage and farm landscape, its silver lakes, bays and streams— a veritable natural park that an Olm- stead would admit was far beyond his art. It is a land attractive that the pioneer settlers have always loved it as the Highlanders and the Swiss love their hills, mountains, lochs and lochens. It is a land of fine original timber growth, and al- though much of it already has been cut off a good deal is left, and nu- merous mills are annually turning elm, so cut a large total of maple, is a section of hills, low lying lev- basswood, beech and other hardwoods with hmlock and an occasional bunch of pine. Farming has made much progress in the sylvan county within the last twenty years, and fruit grow- ing has been successful to a surpris- ing extent, considering the northern latitude of the locality. In this pe- culiar, beautiful and highly favored corner of Michigan Mr. Day’s lot was cast when he was in the prime of manhood and here he has won all the success that any reasonable man could desire as reward for hon- est effort. born July at 10, David Henry Day was Ogdensburg, New York, 1854. His parents were David and Jean (Houston) Day. His father was a native of New York and his mother’s parents were people of the 9 ond cousin of Gen. Sam Houston, the liberator of Texas. When David Henry Day was a boy and youth he attended the public schools of his na- tive city and thus acquired sufficient education to make his way in the world as a worker in any ordinary avocation. Like a good boy, he stay- ed with his parents until he was 21 years old, as was the fashion thirty years ago, when, like many others in Northern New York, he was attract- ed by the possibilities of the region known as “Up West” and went to Wisconsin, a State that was a fav- orite objective for Northern New York emigrants. He found employ- ment at Milton Junction, west of Milwaukee, in the office of the Amer- ican and United States express com- panies. In this position he remained three years, when he secured em- ployment as cashier of the Ameri- cen Express Co. in Milwaukee. He held that position for only a short tsme, leaving it to secure a more ad- vantageous one in Detroit, where he became passenger agent of the Northern Transportation Co. He act- ed in that capacity three or four years. The company of that name had a fleet of duck shaped steamers which plied between Ogdensburg, N. ¥., and the upper lake ports, the western terminus of the line being Chicago. These boats were’ small and not very impressive as seagoing craft, but they did a great deal of Lusiness in the passenger and freight lines. They were popular with peo- ple of limited means who wanted to go West, the fare from Ogdensburg to Chicago having been but $12 for first class, with mighty good board thrown into the scale. They were safe, too, as they began early in the season and worked late, and if ever a serious catastrophe happened to any one of the score of boats the writer never heard it. These ‘teamers called regularly at Glen Haven for potatoes, wood, fish and other supplies, carrying away freight, and doubtless this is how Mr. Day at length found himself a citizen of that burg. His of arrival at Glen Haven was in &78. He had joined with others in the purchase of the transportation company’s business at Glen Haven, probably consisting of a pier, ware- house, store, wood trade, etc. al- though our data give nothing defi- nite about the properties involved. The result of this purchase was the formation of the firm of D. H. Day ®& Co. The firm proceeded to engage in lumbering and general merchan- dising and also in the general trans- portation business. In process of time it owned and_ operated the Northern Michigan line, including the steamers Lawrence and Champlain, which ran between ports on the northeast coast of Lake Michigan and Chicago. Afterward the Cham- plain was sold to the Seymour broth- ers, of Manistee, and P. J. Klein, of Milwaukee. After the Northern Transportation Co. disposed of its fleet of steamers, cr “propellers” as such screw wheel- ers were then called, Mr. Day went to Traverse City and was employed north of Ireland. She was the sec- there by Hannah, Lay & Co. as su- 10 merece koe ee en MICHIGAN TRADESMAN July 13, 1910 perintendent of that famous firm’s lumber department. He remained in this important position until the firm sold its pine lands and closed out its lumber manufacturing business, when he returned to Glen Haven and bought the sawmill plant there, Per- ry Hannah backing him in the enter- prise. From this initiative his pres- ent prosperous business grew. Mr. Day’s sawmill is situated on Glen Lake, a considerable body of water which lies back of Glen Hav- en. Its owner has not sought to operate the biggest mill in the re- gion, for in fact the nature of his jog resources does not demand a plant of the greater capacity. The cut is largely hardwoods and the object aimed at is to turn out excellently manufactured lumber rather than to swell the output to record propor- tions. The mill is of modern type and is equipped with machinery as good as can be found anywhere in the Grand Traverse region. The ca- pacity of the mill is 20,000 feet of bardwood and 30,000 to 35,000 feet of hemlock a day, or 50,000 to 55,000 feet in all, which is a sizable mill for that region, cutting a variety of tim- ber. A tramway connects the mill with the pier at Glen Haven, where the lumber is loaded into boats for transportation to the several mar- kets on the lakes. Being located on Glen Lake the position is handy for holding logs and floating them from points on the lake. Logs are deriv- 2d from Mr. Day’s lands and by pur- chase from farmers in the surround- ing country. For log towing purpos- es Mr. Day has a tug, named for his daughter, Alice J. Day. He owns about 5,000 acres of land, largely for- ested, and he estimates his log supply as sufficient to keep the mill running for twelve years. The manufacture of lumber is not the whole of Mr. Day’s_ business, however. He conducts in Glen Hav- en a good general store, in which is carried a large and_ well selected line of goods. This store does a good business in the town and with people in tributary country. He also owns a farm of 400 acres, which is carried on according to the latest methods of improved agriculture. The cultivation of fruit is an impor- tant feature of his farming and in it he has been very successful. He has an apple orchard of 3,000 trees which are in excellent bearing condition, the sales of apples amounting to gratifying figures most years. A cher- ished feature of Mr. Day’s farming eperations is the breeding of Hol- stein cattle, of which he has a fine herd. Mr. Day is the postmaster of Glen Haven and is the foremost man in the place in all respects. He takes pride in promoting its interests and has done much for the good of the community. He was one of the pro- moters of the Northern Michigan Hardwood Lumber Manufacturers’ Association and was its President for several years. He also took an active part in the organization of the West- ern Michigan Development Bureau and has served as its President for the past two years. When he came to Glen Haven he took an _ active part in erecting the telegraph line from that place to Leland. He also secured the establishment of the life at Bear saving station Point. Sleeping He was instrumental in hav- ing the telegraph cable laid between Glen Manitou Is- land by way of Sleeping Bear life This mooted work was greatly desired by marin- Haven and South saving station. long ers, as it is very advantageous for signaling, for weather reports and eeneral information between’ the Manitous, which is a place of shel- ter. and the mainland. Mr. Day is carrying on a forestry proposition comprising 1,400 acres. This proposition was established by him forty years ago, when he first went to Leelanau county, and it is to-day the finest example of refor- estation in Michigan. He is natural- ly very proud of his success in this line, especially so as it has come to be regarded as the ‘highest type of forestry work. Mr. Day’s domestic relations be- gan on December 20, 1889, on which date at Empire, Leelanau county, he narried Miss Eva E. Farrant, of Kas- son township, in the same _ county. The family includes. six children, Alice Jean, Eva Houston, Margaret Thompson, David Henry, Jr., Henry Houston and Mary Estelle. The fam- ily life has been as enjoyable as it might well be under the circumstanc- es and amid surroundings that are ideal for those who are satisfied with that which is healthful and agreeable for both body and mind rather than exciting, self-indulent and inordinate- ly ambitious. Being a fond father, the education and training of his chil- dren occupy much of Mr. Day’s at- tention. He is satisfied with home surroundings and desires that private tutors be employed to instruct his children in their studies so that he can have them constantly at home and under home influences. He teaches them the value of money and the importance of self-reliance and requires that his boys earn their own spending money. As soon as_ they are old enough his daughters assist their mother in the household work. It is safe to say that children thus trained will give a good account of themselves when they become adults, Mr. Day is a prominent Mason in his part of the State, having attained the thirty-second degree of the Scottish rite, and he is a member of the Mystic Shrine. He also the oldest member of the Detroit Light Infantry. He is popular and honor- ed in social circles in which he min- gles. One well acquainted with this high- ly favored and distinguished citizen of the Grand Traverse region re- marks that his life has been a very busy and useful one. He has been 1 most important factor in develop- oping the resources of his part of the State and in its progressive work along the lines of permanent im- provement. Through his business interests he has brought his section into close connection with outlying districts and with the large cities where markets for products have is been secured. Thus his efforts have been of great value to his section and to his fellow citizens. Mr. Day is a man of distinct and positive individuality and of marked sagacity and undaunted enterprise when he has seized on a_ feasible scheme, private or public. In manner he is genial, courteous and easily ap- proachable. His career ever has been such as to warrant the trust and confidence of the business com- munity, and his activity in commer- cial and financial circles has been closely and prominently identified with the history of Leelenau county. —_—_—__~+-.____ Held Up By Your Friend. You meet a friend on the street who asks you to stand up some- where and partake of a little liquid refreshment at his expense. Then he leads you into a quiet corner where there are a table and a couple of chairs and keeps you corralled for an hour, entertaining you with a va- riety of conversation, none of which puts any money in your pocket. You would call for the police if anyone stole your pocketbook; you’d shoot the man who broke into your house and tried to carry off your sil- ver; you'd risk a bullet to save your watch from a hold-up man. But your time, the most valuable thing you fossess-—-your time, the raw material out of which you can make, if you use it properly, a thousand watches or a row of houses with a rent roll— this you will let any casual acquaint- ance hold you up for at any time and you will throw in a_ cheerful smile to show there is no hard feel- ing—if. he merely takes the precau- tion to begin by asking you to have a drink. Your time your captal, your stock in trade. It is the only kind of capital that costs you noth- ing to get and everything to lose. The successful salesman hoards min- utes and hours as a miser hoards gold. The pendthrift of time is a sure candidate for failure. ——_~+-.___ The Sea’s Ventilation. One of the reasons formerly urged against the existence of living crea- tures in the abysses of the ocean was the supposed absence of oxygen there. It was deemed impossible that any considerable quantity of oxygen could exist at great depths. But dis- coveries of recent date have shown that there is no lack of oxygen even at the greatest depths. The explana- tion is that the cold water of the Polar regions, charged with the oxy- gen from the atmosphere, creeps along the bottom toward the equator from both poles and thus carries a supply of oxygen over the whole vast floor of the oceans. The surface wa- ter moves toward the poles, and so a great system of circulation exists. Were it not for this world circula- tion, one authority assures us, it is altogether probable that the ocean would in time .become too foul to sustain animal life, at least in its higher manifestations, and the sea, the mother of life, would itself be dead. is ie cl ae center When a doctor gets sick he knocks his own game. : A —_—_o-@]- Pain is often but the pleasure. dregs of A Wise Old Toad. There was a wise old toad that liv- ed for more than thirty-six years in a hole beneath the doorstep of a French farm house. How old it was when first noticed no-one could say, but it had proba- bly lived a long time before familiar- ‘ty with the sight of man embolden- ed it to rest tranquilly on the door- step over which persons were con- stantly passing. The step became the batrachian’s hunting-ground, where with little trouble it might capture the ants which persisted in crossing and re- crossing it. The toad, hunting for its supper, came to be regarded as one cf the sights of the neighborhood, and certainly the skillful manner in which it used its wonderfully formed tongue entitled it to be ranked as an expert. For one thing, it showed wonder- ful skill in judging distances; the tongue was never darted out until the insect came within a_ certain range. The accuracy of the creature’s aim was another matter for surprise. The insects were generally in tion when the tongue was darted out against them, but the arrow never failed to hit. The rapidity with which the tongue mo- was shot forth excited much wonder. The operation is a complex one. The tongue is doubled or folded up when in the mouth; therefore a twofold ac tion is required—an uncoiling of the weapon and then the darting of it forth. The withdrawing of the tongue, with the captured insect on the tip, was not less remarkable. Notwith- standing the rapid motion, the fine- ness of the tongue-tip and the strug- gles of the prey the victim was nev- er dropped. The toad was so tame that it might justly be called domesticated. It would remain quietly in one hand and take its food from the other, pro- vided a leaf was placed on the hand which held it. Without this precau- tion the warmth of the human skin was evidently annoying. Few things seemed to please it more than to be placed on a table in the evening when the lamp was iighted. It would look around with the greatest confidence in its gleam- ing eyes, and when insects were plac- ed on the table it snapped them up with even greater rapidity than in its day huntings. In this way the toad lived for thirty-six years, the pet of the neigh- borhood. It might have lived many years more had not a tame but spite- ful raven pecked out one of its eyes. nn As To Cleanliness. The teacher had called upon Fred- die Brown to give an illustration of the proper manner in which to com- pare the adjective “clean.” “Mother is clean,” said he, falter- ingly; “father is—cleaner—”’ Here he paused. “And,” prompted the teacher. Freddie was still silent and very thoughtful. “Haven’t you some. other rela- tive?” asked the teacher, smiling. “Oh, yes,” replied Freddie, “there’s auntie—but I ain’t sure about her.” bs July 13, 1910 MICHIGAN TRADESMAN wt Official Notice of Infringement Ay To Makers, Sellers and Users of Computing Scales z A Plain Statement of Facts S To Grocers, Butchers and other Retailers who use Computing Scales, we give the following plain facts to guide them in their purchase and use of VISIBLE-WEIGHING, VALUE-INDICATING SCALES that infringe on the PATENTS SOLELY AND EXCLUSIVELY OWNED BY THE COMPUTING SCALE COMPANY OF DAYTON, OHIO. The Computing Scale Company is the sole and exclusive owner of the basic patents covering the making, selling and using of what are termed BARREL-SHAPED COMPUTING SCALES, being Letters Patent of the United States co Re-Issue No. 11536 Granted April 28, 1896 No. 597,300 Granted January 11, 1898 We claim that all barrel - tion of the scale shown in th These rights have been -Shaped Computing Scales whether of the Platform or other types copied after the construc- € accompaning picture are infringments of our United States Patents specified above. trespassed upon and we will defend our patent right in every case where we find a violation. Notice of Infringement Suit To substantiate our claims on the above patents, The Computing Scale Company of Dayton, Ohio, on May 23, 1910, filed ob a bill of complaint against the Toledo Computing Scale Company for infringement and our attorneys have bring the suit to a conclusion as rapidly as possible. All manufacturers, sellers and users of such infringing ‘‘Barrel-shaped” scales are hereby noti- SSG fied that we will protect our rights in the courts when necessary. ty e been instructed to ae Our statements above do not carry with them any threats or intimidation. We are content to . * compete for business as we have always done, in the open without fear or favor, and on lines that are legitimate. 150,000 merchants, scattered all over the country, using our Dayton Moneyweight ‘és Scales attest this fact better than anything we may say. The computing Scale Company of Dayton, Ohio, is the oldest concern in the world making a computing scales. It owns and controls the original basic patents on certain scales above men- tioned. The Computing Scale Company made a commercial success of the first Value-Indicating Scale in America and now owns over 100 patents on computing tcales and ba’ances. The Computing Scale Company as well as being the originator of computing scales has devel- oped and perfected the computing scale from its crude beginning to its present ideal form at a cost of tens of thousands of dollars and a vast amount of time and trouble. ' The product of The Computing Scale Company is recognized as the standard of perfection in its > sphere and this statement is borne out by the fact that this Company has supplied and has in use now more computing scales ‘ - than the combined output of all imitators. ? Do Not Be Misled A certain scale concern operating from Toledo, Ohio, has endeavored to make great capital out of a decision in a recent “ litigation in one of the lower courts. A garbled, misleading report of the lower court’s finding has been circulated with the deliberate intention of deceiving and intimidating merchants who are using a certain type of our scales. + The litigation had to do only with a single patent on a “‘Cut-Down Pivot” Pendulum Scale, a type of scale construction which we were fast abandoning by reason of its unfitness mechanically for general merchandising. The Toledo concern how- ever, endeavored to create the erroneous impression that the decision covered other types of scales now made by The Comput- ing Scale Company. x Notice to All Owners and Users of Dayton Moneyweight Scales: 7 . The merchant public need have no fear on account of the idle and empty boasts and threats of the Toledo concern. ? Our Customers Will Receive Our Protection at All Times. < “7 The Computing Scale Co., 4 Moneyweight Scale Co., Distributers Dayton, Ohio wi Chicago, III. MICHIGAN TRADESMAN July 13, 1910 yy = i = UTTER, EGGS 48» PROVISIONS: Fei((( OD Butter Stocks on Hand at the Four Markets. Following my usual custom of tak- ing account of butter stocks at the beginning of each I have compiled the figures for July 1 anJ I am sure that they will afford food for thought as producers and dealers month, alike study the butter situation of the country. The figures given are as accurate as human agencies can make them. On June 1 the accumulations of butter in New York were placed at 23,000 packages in public freezers and about 25,000 packages in the private warehouses. And in this connection it may be well for me to state that there are more and larger refrigera- tors operated by the merchants on their own premises here than in any city of the, world. The capacity of these private box- es is estimated to be about 200,000 tubs of 60 pounds each. Some of them are equipped so -that a tempera- ture of very nearly zero can be ob- tained, while practically all are run so that the freezing point or lower is recorded by the thermometer. Sev- eral very large boxes are used for permanent storage, but the majority are used as working refrigerators or for holding a shorter period. During the month of June there were added to the stocks in public warehouses 127,300 packages, making the holdings on July 1, 150,300 pack- ages. It is estimated that the accu- mulations in the private refrigerators are about 40,000 packages, making the total stocks about 190,300 pack- ages. This is the largest stock ever held in New York on July 1. A year ago the holdings were placed at 139,- 700 packages, of which 99,700 pack- ages were in the public freezers. Two years ago when the holdings were considered large there were 160,500 packages, which included 130,500 packages, in the public warehouses. Storing began earlier this season than usual and the production for the two months was heavy. Counting the gain in local hold- ings for the month to- be about 142,300 packages, and with receipts of 328,631 packages, the output was about 186,331 packages, or an average of 43,500 packages. This of course takes in the out-of-town trade. The figures show a somewhat reduced cutput as compared with June, 1909. Iiigher prices are largely responsible for this, but the use of substitutes to a considerable extent at points that usually draw their butter supply from New York is also a factor. Boston increased her holdings dur- ing June very rapidly and on Satur- ;compared with 41,810 day last 174,052 packages were in the warehouses, as compared with 102,- O91 packages at the same time last year. Philadelphia is reported to have had 70,940 packages on hand July 1, packages, an increase of 29,130 packages. Chicago also accumulated stock rapidly and the most reliable figures that come from there give the hold- ings as 17,000,000 pounds or 283,300 packages of 60 pounds’ each, com- pared with 200,000 packages a year ago, That new records of values should be established in the face of heavy supplies is the greatest prise to the trade. Jun was about 2% cents higher than the same month last year, and had not previously been reached during the summer months since war times. The price of creamery specials at the opening of the month was 29 cents, and under strong pressure the mar- ket worked down to 2734@28c by the middle of the month. This was fol- lowed by a gradual upward trend, the market recovering a little more than was lost during the first two weeks, and closed at 29!%4c. The average was 28.59c for specials and 27.92c for ex- tras, against 26.31c for specials and 2°.81c for extras in the same month last year.—N. Y. Produce Review. a Halley’s Comet Mentioned in Tal- mud, Here is just one more reference Halley’s comet, which a French scientist declares was known to the authors of the Talmud long before Halley came into existence. This french scientist quotes from the Tal- mud: “Two wise men of Palestine, Gambiel and Joshua, made a voyage on the sea. The first had brought with him bread to eat. The second ene in addition had brought flour. When Gambiel had eaten all his bread he asked him for flour, saying to him: ‘How didst thou know we should be so long on our journey that thou didst bring flour?’ To which Joshua did answer: ‘There is a very bright star which appeareth every seventy years, and which deceiveth mariners. I have thought that per- chance it might surprise during our voyage, lead us astray and thus prolong our voyage on the sea. Hence it is that I have provided my- self with flour.’” ~~ Not New. “Electricity isn’t a modern discov- ery. It is as old as the flood.” “How do you make that out?’ “Why, didn’t Noah have to have ark lights?” such sur- The average for to us Should Welcome Competition. No dealer should ever fear legiti- mate competition. It is the life of trade; a valuable asset. Competition stimulates business and raises the standard of quality and service. It promotes activity and stamps out in- dolence and carelessness. Competi- tion can and has made villages out of crossroads and cities out of villages. It has made men _ wealthy where, without competition, there was no opportunity to create more than a pittance. But legitimate competition is not price cutting or misrepresentation of either your own goods or those of « competitor. A legitimate competi- tor, by reason of his greater capital er better facilities, will not lower his prices to force a weaker brother out ot business. The Sherman act is de- signed to prevent such cases as that Such methods may not be strictly, eccording to law, dishonest; but they are dishonorable and wrong. Com- petition that is stimulated by motives of revenge destroys the confidence of patrons and all trade suffers. There would be more healthy, le- gitimate competition than there is if competitors would get together and learn to know each other. Many a dealer thinks his fellow dealer is try- ing to “do” him, and at the same time that feeling also exists on the other side of the street. If these two men would meet each other occasion- ally, and chat about the weather through the smoke of a good cigar, there would be petition and ier.—-Farm less illegitimate com- trade would be _ health- Machinery. Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color, and one that complies with the pure food laws of every State and of the United States. Manufactured by Wells & Richardson Co. Burlington, Vt. Hart Brand Canned G0ods Packed by W. R. Roach & Co., Hart. Mich. Michigan People Want Michigan Products Ground Feeds None Better WYKES & CO. @RAND RAPIDS BAGS For Beans, Potatoes Grain, Flour, Feed and Other Purposes New and Second Hand ROY BAKER Wm. Alden Smith Building Grand Rapids, Mich. THE NEW FLAVOR MAPLEINE The Crescent Mfg. Co., Seattle, Wash. Order from your jobber or The Louis Hilfer Co., Chicago, Ill. Established 1876 NEW POTATOES Best Virginia Potatoes. Send Us Your Order. Moseley Bros. Both Phones 1217 Wholesale Dealers and Shippers Beans, Seeds and Potatoes Office and Warehouse Second Ave. and Railroad Grand Rapids, Mich. Millet SEEDS “For Summer Planting” Cow Peas Turnips Fodder Corn Beans Mangel Buckwheat Dwarf Essex Rape Rutabaga All Orders Filled Promptly ALFRED J. BROWN SEED CO., GRAND RAPIDS, MICH OTTAWA AND LOUIS STREETS W. C. Rea REA & WITZIG A. J. Witzig PRODUCE COMMISSION 104-106 West Market St., Buffalo, N. Y. ‘‘Buffalo Means Business’’ We want your shipments of poultry, both live and dressed. Heavy demand at high prices for choice fowls, highest prices. chickens, ducks and turkeys, and we can get Consignments of fresh eggs and dairy butter wanted at all times. REFERENCES—Merine National Bank, Commercial Agents, Express Companies, Trade Established 1873 Papers and Hundreds of Shippers. e < y « ™ «< tT ©, r ~< = ~ «A * > fag —_ — = r 7 % + a Pe ae + » a — <- — a _- ¥ e 2 < > < we << July 13, 1910 MICHIGAN TRADESMAN 13 HE IS A TRADE KILLER. Merchant Should Put Loafer Out of the Store. One evil—it might well be called an institution—besets the path of the merchant, which insinuates itself in his business almost before he is aware of its malignant presence, and is the surest kind of a trade killer. The evil is the loafer. Few business men would stop to consider the baneful effect of this genus homo on his business unless he had previously come in contact with it, yet dozens of merchants with every prospect for getting on in the world have been forced to drop out of the race, not because they loaf- ed themselves but because they per- mitted others to make their establish- ments a loafing place. Business men in big cities are not confronted with this menace. There is not much time for loafing there, nor is there much chance for the loafer to ingratiate himself in the good graces of a busy merchant, But the merchant in the small town is differently situated. He has many friends; he must have many friends so that he may keep his trade, es- pecially if it be a retail trade. The community is restricted, compara- tively speaking, and he has a large circle of acquaintances, although he may not do business with all them. Constant Menace To Business. For this merchant the loafing prob- lem is one well worth serious thought. It is a menace always, and death to business too often. It not only endangers the grocer, butcher, dealer, but manifests itself in its most virulent form in lines of busi- ness where feminine patronage is the largest asset. With some merchants the town loafers are an asset. The exclusive cigar store, billiard and pool room and sporting goods stores depend to a large extent upon the loafing trade, although even in these cases instances are known where the rroprietors were literally loafed out of business. How or when the practice ever criginated is not important. It is sufficient to the merchant that the in- stitution exists and that he must at some time or other shake it from his doors or lose his trade. “I can not insult these loafers of mine,” said a merchant in a small town who had been brought face to face with this menace to his busi- ress. “They are all good friends of mine and would be mortally offend- ed if I invited them to leave the place. I know exactly what it means if I allow them to continue making my place their headquarters: loss in the women’s trade and ultimate ruin or at least dwindling down into a mediocre, one-horse dry goods store of the village variety.” Big Problem of Lifetime. Here was a business man of no mean ability who had allowed the loafing practice to continue to such an extreme that a business which netted him a profit of nearly $5,000 a year was in danger of going to the wall for lack of feminine patronage-— a factor that was vital in the dry of goods business. For once in his life he was up against the real problem, and he found it was the biggest prob- lem he had ever tackled. He studied over it for weeks, trying to sum up courage enough to turn his loafers out of doors and make a new start. Then his business began to fall off still more. The women who detested meeting a crowd of men in a store, enveloped in a cloud of tobacco smoke, and who felt that they were being scrutinized every minute they were in the place, refused to patron- ize the store any longer. The victim of the loafers finally net the situation squarely and decid- 2d to do one of two things: either close the store at 6 o’clock in the eve- ning and thus shut the loafers out gently, or put the situation up to them and reason it out. He wanted to close at 6 p. m., for that seemed to be the easier way out of his di- lemma, but the other business houses were open after that time and he could not afford to cut down his profits any farther by allowing oth- ers to sell goods after he had closed, Trying Time for Merchant. He finally determined to tell the loafers themselves about his case and take his chances with them. This op- portunity came one rainy night when the crowd had gathered in the rear of the store. About 9 o’clock he belted the door, for there would be no more trade after that hour on such a night. Then the business man, bis heart beating rapidly from nerv- ousness, addressed his audience of a dozen friends, men who. had been his constant companions after 6 p. m. every evening for years. “Boys,” he started in, “I’ve got a proposition to put up to you. It is a little matter that may look small to you, but it means life or death to my business career in this town. I want your help, for I know you can aid me if you will, and I don’t want any of you to take offense at what I may say. It simply has to be said. My trade is going to the dogs if I don’t do something to save it. “What I’m trying to tell you about is this practice of loafing here every night after supper and sometimes through the day. A good deal of my trade will not come here when there is a bunch of fellows sitting around. It doesn’t make so much difference why; it’s simply that they won't. In the last year I’ve made an effort to get the best trade in town and I have not the slightest doubt that I could have gotten it if I had not had so many loaefrs in my store. I do not mean that you are loafers in the ordinary sense, but simply that you like to gather here and talk things over. I like to have you, too, but it’s killing my business, for there’s many a woman in this town who used to be a good custom- er of mine and who now goes down the street to buy her goods. The oth- er merchant is getting all the busi- ness. Proposition Up To Them. “Now, I’m __ simply putting the proposition up to you. You are all gcod friends of mine and you know that I would not ask anything that was not fair or reasonable. I hope none of you takes offense, but after to-night there will be no more loafing in this store.” The speech was followed by a pe- riod of five minutes of absolute si- ience. The small clock on the wall seemed to be playing an anvil chorus, the beats were so heavy. Then one of the men, sitting on the edge of the crowd, nudged his | partner and said: “Gee, I’m sleepy; let’s go home. Good night, fellows.” Others followed the leader, while two or three remained to tell the merchant they believed his story and would help him out. Out of the doz- en or more only one man took real offense and refused to allow his fam- ily to trade there any longer. All the others were stronger friends than ever before. The result was that in a month’s time the business man had regained Practically all of his better trade and was in a fair way of getting it all beck before a half year passed. It did not take the women long to dis- cover that there was no more loaf- ing in the dry goods store and that they were not being discussed those who sat in the rear. Marc N. Goodnow. 2-2. ___ Why Trees Kill Grass. by It is a matter of common obesrva-| tion that grass does not grow so well| si | close to trees as in the Open. The} same is true of grains. on one another of grass and trees are! mutual. The trees the grass and grain. ly true of suffer as The fruit-trees. cause is| ascribed to the excretion by the| trees, on the one hand, of substances | poisonous to the grass, and by the | gtass, on the other hand, of syh-| stances poisonous to the trees. It thus appears that the failure of grass Experiments | in this country and in England have | shown that the deleterious effects up- | well as} This is especial-| to grow well near trees should not be ascribed to too much shade, nor to the exhaustion by the tree roots of the food needed by the grass. ROO SEL Uae \ pans ee Se Sy 8 ca books eo Mail orders to W.P. McLAUGHLIN & CO., Chicago H. LEONARD & SONS Wholesalers and Manufacturers’ Agents Crockery, Glassware, China Gasoline Stoves, Refrigerators Fancy Goods and Toys GRAND RAPIDS, MICHIGAN G. J. Johnson Cigar Co. Ss. Cc. W. El Portana Evening Press Exemplar These Be Our Leaders Receiver of Butter, Poultry and Veal. F. E. STROUP 7N. lonia St. Grand Rapids, Mich. Eggs, | A. T. Pearson Produce Co. 14-16 Ottawa St., Grand Repids, Mich. The place to market your Poultry, Butter, Eggs, Veal | NAMEIGN IZ OMMISSION EXCLUSIVEL The Vinkemulder Company Jobbers and Shippers of Everything in FRUITS AND PRODUCE Grand Rapids, Mich. EGG DISTRIBUTERS We handle eggs almost exclusively, supplying best trade in New York and vicinity. WE WANT large or small shipments on consignment, or will buy, your track. Write or wire. SECKEL & KIERNAN, NEW YORK C. D. CRITTENDEN CO. 41-43 S. Market St. Grand Rapids, Mich. Wholesalers of Butter, Eggs, Fruits and Specialties 14 MICHIGAN TRADESMAN July 13, 1910 THE HOOSIER STOREKEEPER. How He Would Conduct a Campaign of Profitable Publicity. Written for the Tradesman. How to make the advertising bring good returns is the question that has put gray ‘hairs and bald spots on the brightest business heads this country has ever produced. All kinds of advice and proverbs have sprung from this well worn sub- ject. “Keeping everlastingly at it” is all right if it is started right—but if you are on the wrong road it means continued disappointment. “Tt doesn’t pay,’ moans the dealer who has tried it spasmodically. “It does pay,” says the big department manager. “What would our sales be if we did not use printers’ ink?” I promised to give you a few ex- amples this week to illustrate my point. First I will show what I call the kind that absolutely “doesn’t pay: JOHN SMITH, Dealer in Goods, Clothing, Boots, Shoes, Groceries. Queensware, Glassware, Crockery. Dry, Hardware Implements, Machinery, Etc., Etc. GIVE US A CALL. Here is another almost as bad: SHOES SHOES Hot Weather Shoes Shoes for Comfort You must have your feet com- fortable in warm weaher or you can neither enjoy work or pleas- ure. Low well fitting shoes with comfortable heels are necessary for foot comfort. Shoes for Men. Shoes for Women. Shoes for Children. Call and be Fitted SOUTH END SHOE STORE The big stores have their system of appropriation. They figure to spend a certain percentage of their gross sales, based on the previous year’s business. The advertising manager works along the lines map- ped out for him. He must keep in- side the limit of money to be used and he simply has to “pass up” the great number of schemes which are presented every day. It is entirely different with the “average mer- chant” who does “some” advertis- ing. He may feel that he ought to do something along this line, but he is a busy man. He has the management of the business to look after. He is finan- cial manager. He looks after the buying. He has the whole burden on his shoulders. Is it any won- der that he is an easy victim to “schemes?” He takes up almost anything offer- ed like a drowning man grasps a straw. He is the “hit or miss” ad- vertiser and, of course, it is usually “miss.” The kind of copy used has every- thing to do with the profitable end cf any advertisement, but the great- est fault lies in the fact that most copy is written “while you wait.” It is done in too big a rush and not enough thought is given to the sub- ject which it deserves. The average “advertisement-writer merchant” is too much like the child who is tak- ing the hated medicine. He makes a terrible face and then he swallows an overdose. 1 3S. Michigan, says that his competitor usually gets out a sale this time of year and wants to offset this. He expects to hold a Clearance on Shoes some time this month and sends copy for criticism. IT like the honest way about this and your copy far as it goes, but like almost all merchants do, you don’t give the printer any idea of what you want in the way of type or whether you wish certain lines made prominent. I find that printers are a good deal like other folks—they are not mind readers. They will give you the benefit of their experience, but they are liable to err. When you leave it all to your printer he is apt to wse small type on just the lines you would like to see in big bold type. Mr. A., I like your way of stating why you are running this clearance sale and your ‘‘Money Back” talk is clear and convincing. It is good if faithfully carried out, as I suppose you do. It inspires confidence, which is the foundation for all business. As 1 have said before, this service is free to you, but I can be of more benefit to you if you will send me a copy of your local paper or give me full particulars, making it easy for me to know your local condi- tions, so that I can get you the help needed without delay. I am glad to be of assistance to you, but I like to get these things to you quickly. I have sent you a “lay out” with spaces marked off for your Clearance Sale items and prepared a regular advertisement for you, which I know you will appreciate. you go is good, so “Midsummer Sales” are now the order of the day. Such stores as only use two big sales a year usually select for the two big events Janu- ary 2 and July 5. For my part, I do not favor the dates, as they are cus- tomary, but it is my opinion that it is better to wait until after the holi- day and let a week or ten days inter- vene, We usually run these big sales a couple of weeks after the dates men- tioned, making them more of a sea- son’s end affair, which gives the ad- vantage of working off some good staple seasonable merchandise at a profit, which would otherwise go on the bargain counter. The Tradesman is arranging for the finest cut service I have ever been privileged to run across. This serv- ice is of a nature that will not only save a whole lot of money to the members who are fortunate enough to get the benefit, but the cuts are so attractive that they will help in a large measure to pull your advertis- ing up to a higher plane and make your efforts along these lines help to run up the figures on your cash register, which after all is the big end of all publicity. The Hoosier Storekeeper. ~~ The Grocer’s Wife. The wife of the grocer who is not prevented by too many home duties can, and often does, aid her husband in many ways conected with his busi- ness. This is particularly the case with grocers doing a small or moderate- sized business. She can, and does, read the trade journals, and keeps herself and husband in touch with what other grocers are doing. Her advice and suggestions are often of much value, as she _ sees things from the point of view of the outsider and possible customer as well as from the inside of the store. Numerous bright plans put into effect by grocers have been introduced at the suggestion of their wives, many of whom do a lot of good thinking. The grocer’s wife is often one of the best cooks in the town, and local- ly famous for “trying all the new things.” Her suggestions to her neighbors that they use such a brand is one of the most effective ad- vertisements in the world.—Canadian Grocer. eee The preacher who would guide to the ideal life must live in the heart of our real life. Our Slogan, “Quality Tells” Grand Rapids Broom Company Grand Rapids, Michigan $100 REMINGTON ( f ad July 13, 1910 FOLLOW THE MASTERS. | They Will Help You To Find Your- self. No more interesting human rela- tion exists than that of teacher and pupil, master and disciple. All our lives we are following somebody, sit- ting at some one’s feet, accepting the most vital decisions without question from one in whom for some reason we believe. We begin as_ school children. Those who have taught school can say that there is hardly a more pa- thetic moment than that where one stands for the first time before a group of little faces looking up to him as from distant depths for wis- dom and guidance which he knows orly too well he sadly lacks. From that teacher there will come some spiritual essence that is going to re- main with those pupils their life long, When we grow up we are still at one school or another. Our capacity is limited; all we can do is to attend to our business; we have no time for curselves; hence in politics we follow Smith, and in art Brown, and in lit- erature Jones, and in religion Rob- inson. As for ourselves, we have to make a living. A great deal that is written, there- fore, about our duty to do our own thinking is impractical. We simply can not. It will be much more sen- sible to advise the average person to select intelligently his own masters. For masters he must have. Deserting Taft, he takes up Byan, and forsak- ing both of these, he follows some Socialist, Prohibitionist, or mug- wump. Leaving the person, we fly to Bernard Shaw or some one else. Mystery of the Master. How much do we get from a mas- ter? What do we owe him? When should we obey and when disobey him? These are important questions. Beginning with the schoolroom we should recognize a serious fact: that the sum total of what one gets from a teacher is inspiration. The real teacher is not he who imparts to us the most information, but he who makes us want to learn. Any one can get facts out of a book and _ bring them to the boys and girls, but it takes a genius to stir up in their minds an appetite for knowledge. Even so the best priest or preacher is not the one who gives us the most information, but the one who makes us want to be good. The object of every moral or intel- lectual leader is to develop the innate powers of his follower. For this reason the analogy of any purely spiritual movement to an army is misleading. This object of the mili- tary general is merely to whip the enemy, to get that one thing done. Hence in the army personality is sup- pressed. The individual sacrifices himself to the end in view. In a schoolroom, church, or any literary, scientific or inellectual cause, how- ever, the opposite is true; the end here is to improve the individual, to bring out his personality and_ its powers. Blind Imitation Only Paralyzing. If the apprentice blindly imitates MICHIGAN TRADESMAN the master, then the master is par- alyzing him, not leading him. To be sure, the scholar is to be teachable, he is to copy and to humbly submit his own judgment to the master’s, and yet is he never does anything but this, he will be a failure. There must be something else, some divine spark from the personality of the wiser and older man to fall upon the younger soul and kindle it into its own blaze. Leonardo da Vinci and Lorenzo di Credi worked in that wonderful shop of Verrochio, he of “the true eye;” but the apprentices surpassed their raster. The most essential characteristic of a master is his power to inspire love. He is to hand his disciple not a book but a flame. It is this capacity in the highest degree.we find in such great souls as Jesus, Buddha and Socrates. {t was not what they said nor the knowledge they had, it was their tre- mendous spiritual and mental mag- netism. In every department of human in- terest you will find that certain su- perior spirits have gained master- ship. Pitiless time has tried them, years have sought to bury them in forgetfulness, but they still flourish, ever green in their right to domin- ate. It will pay every one, and especial- ly every young person, to seek out these leaders and get as near to them ws possible. Not that you can “learn” more from them but that it is they who have in the highest degree the faculty of bringing out what is great- est.in you. Time the Best Critic. Emerson said it was a good rule to read no book that was not twenty years old. Time is the most reliable judge and critic. Just now our life is flooded with short lived literature. Newspapers, magazines and novels are issued in enormous quantities. These have their uses. But whatever their value may be they are of no value to you unless you have laid a foundation of master works. It makes no difference to anybody with sense whether you have read the last book of Robert Chambers or Edith Whar- ton, but it is a disgrace not to be familiar with Hawthorne, Washing- ton Irving and Poe. Let the latest thing of the gifted Mr. Oppenheim go until you have become familiar with Scott and Dickens. And have you saturated your mind with Goe- the and Schiller? Have you dug in- tc Dante until you have found the sweet kernel in the hard nut? Because a book is hard to read is no reason you should not read it. Keep at it until you like it. The most valuable lesson you can learn is that you can change your tastes. In music the devil is likely to lead you up to a high mountain and show you all the rag-time and waltz song and comic opera kingdoms of the world if you will fall down and wor- ship him. Possibly this sort of mu- sic has its place—I say possibly. But if you really wish your music to be a lifelong inspiration and rest and joy to you you must turn elsewhere. All this stuff is like “the lust of the flesh and the pride of the eye.”—it passes. Beauty Grows With Listening. Pound away at that Beethoven so- neta. If you do not like it at first keep at it and you will. heauty of it. it the more beautiful it becomes. The masters grow upon you; they That is the| The oftener you hear | This Ad Was Set THE LINOTYPE WAY GUY C. CLARK 540 HOUSEMAN BLDG. GRAND RAPIDS, MICHIGAN. stay | with you all your life. Do not give) of Schubert No matter if up your practice Mendelssohn. and | your | friends do not enjoy it. You owe it! to yourself to hold on to the best. | And also it might be a good thing to| hunt up some friends that do enjoy | 14 it. Go to every Wagner opera you can. Continue to go and study, and go again until you find yourself “sit- | ting in heavenly places” among the favored and enlightened. Don’t let any one frighten you nor intimidate | you. Go on to the kingdom. So with painting. So with science | So with religion. that is good and fine. Avoid fakirs and mountebanks. Follow masters. Because they alone give the soul freedom. The others find you; the masters help you to find your- self, Frank Crane. Some Odd Uses for Paper. Paper is entering into some of the important arts of Europe. The most nevel use of it is in the manufacture of false teeth by the Germans, who say of the product that it is keep- ing its color well and is decidedly stronger than the porcelain imita- tion. When the winemakers of Greece found the lumber too costly with which to make wine casks, the manu- facturers substituted paper pulp and have found it most satisfactory. A re cent novelty is the work of an Aus trian subscriber to a newspaper, sheets of which he preserved as ma terial for a sailboat. The boat is 20 feet long, and for each paper boar] entering into it 2,500 copies of the paper were used and softened for fin- al molding under hydraulic pressure countries have in making paving of waste paper, but Several the cost so far is prohibitive. +» 2 The most uncomfortable people in this world are those who anxious are oly for comfort, So with everything | the | the | experimented IF YOU CAN GET Better Light With, a lamp that uses Less Than Half the Current what can you afford to pay for the new lamp? The G.E. Tungsten is a masterpiece of invention, genius and manufacturing skill, We can supply it at a price which will enable you to make an important saving in the cost of your lighting. Grand Rapids-Muskegon Power Co. Grand Rapids, Mich. oe Phone 4261 Bell Main 4277 Where Breezes Are Ramona Refined Vaudeville 5 OTHER GREAT ACTS All This Week —ONAIP— ‘The Hindoo Mystery”’ Hypnotism, Occultism, Mechanism, all combined to make one of the most mystifying acts ever placed before the vaudeville going public 16. MICHIGAN TRADESMAN July 13, 1910 DANGERS OF UNDER-EATING. We Need Pure Food and More of It. Few of the Little Tin Gods of our every-day life are more securely en- shrined in the popular Pantheon than the widespread belief in both the vir- tuousness and the wholesomeness of under-eating. We frequently hear it expressed, “If one would always leave the table feeling as if he could have eaten a little more, he would never be sick, and would live to a good old age.” The rule sounds well, and it may be true, but there is no evidence to prove it, as it ‘has never been tried in real life. It, like many other moral maxims with a promise attached, is in much the seme case as the famous assurance so confidently given us in our nursery days—-when we believed things—that after we had had a tooth pulled, if we would only keep our tongue out of the gap a silver tooth would grow there. Nobody ever saw a silver tooth so growing, but that is no proof that one wouldn’t if——! Of course, like all popular beliefs, this one has a considerable element of truth in it. My protest is only agaist its acceptance as a universal law and its indiscriminate applica- tion. It has a curiously double ori- gin. Naturally it was recognized at @ very early period that a certain amount of real eating, with a reason- ably frequent repetition of the cer- emony, was necessary to life. Any- one who cherished any radical heresy or delusion of magnitude upon this subject soon died, and his heresy per- ished with him. Therefore the hab- it of eating survived and became popular. But it was early seen to have two serious drawbacks: It was expensive, and if one ate too much one became uncomfortable. Ergo to eat as little as possible, consistent with survival, was a virtue. This sounds. both reasonable and convincing, but it overlooks two things: That appetite, “the feeling that you have enough,” means some- thing, and that nature is not an econ- omist but a glorious spendthrift. She scatters myriads of seeds to grow hundreds of plants. Her insects of the air and her fish of the sea pour forth their spawn in thousands, nine- tenths of which go to feed other fliers and swimmers. Enough with her is never as good as a feast; in fact, what to our cheese-paring, shopkeep- er souls look like enough is to her far too little. If there be any opera- tion of Nature which is conducted with less than at least 50 per cent. of waste, it has so far escaped the eye of the scientist. Her regular plan of campaign is to produce many times as much as she needs of every- thing and let only the fittest few sur- vive. Is it not possible that the same principle may apply in human diet, that we should all eat plenty of the best of everything to be had, and let the body pick out what it wants and “scrap” the rest? Life, fortunately or unfortunately, is not a thing that can be conducted according to hard-and-fast rules. It is less a business than a great game of chance. That is what makes it so interesting. We get tired of busi- ness, of work, of philosophy, of sci- ence, but seldom of life, until it is cur proper time to quit. It is a game of chance—a gamble if you like, in the sense that there are large unknown factors involved; that, as George Eliot finely put it, “any in- telligent calculation of the expected must include a large allowance of the unexpected;” that you never know what emergencies you may meet. This is not a pessimistic view, for few things are more firmly establish- ed than that which we term hon- esty—which is simply following the age-old rules of the game—and flex- ible intelligence will win eight times out of ten. But the point is that all life's operations must be conducted upon a very wide margin. As with money on a journey, to have enough, you must always have a little too much. Life Needs a Margin. There is no better illustration of this law than the human body itself. The truth, as usual, is within us, if we would only open our eyes to it. Every department of the body-re- public is ridiculously overmanned: two eyes, two ears, two nostrils, two lungs, two kidneys, two brains, two thyroids, two adrenals, two every- thing except the stomach with its appendages—which is us and_ indi- visible. In short, we are a physiologic double “Uncle Tom’s Cabin’—except Urcle Tom. Practically every one of these “twins” is there simply as an understudy to take the place of its chief in case the latter should be disabled, although, except in the case of the brains, the eyes and the hands, it is impossible to tell “which is which,” and both of the pair are giv- én a reasonable amount of work to co in order to keep them in training. This sounds rather obvious, per- haps, but the margin goes vastly far-, ther than this. Not only have wé two lungs, either of which is per- fectly competent to do all the breath- ing of the body, even under severe strain, but under ordinary circum- stances about one-third of one lung is sufficient to—economically—oxy- genate our blood. The only reason why Nature does not build our lungs about one-third of the present size is that we would not have enough mar- gin to run for our lives, and if we were attacked by pneumonia or tu- berculosis we would be very likely to go down in the first round. For precisely the same reason it is not safe to eat exactly what the econo- mists and the laboratory men say we need. Food is expensive, but it is much cheaper than doctors’ and un- dertakers’ bills and the support of orphan asylums and hospitals. The same rule holds good all through the rest of the body. About ene-half of one kidney would do all the blood-purifying needed, on the Chittenden principle. Why not re- move one kidney? It is simply a drone in the body politic and must be using up a lot of good food-mate- trial. And just think of the wasteful- ness of carrying around in our bod- ies nearly two pounds of superfluous liver—and so indigestible as it is, too! Of course we would probably die in our next attack of tonsilitis or se- vere influenza, but what is that com- pared with the virtue and piety of living economically? A squad of soldied volunteers, as brave as any that ever faced the cannon’s mouth, may survive for six weeks on a lab- cratory diet calculated by the higher mathematics and consisting of pro- teids, carbohydrates and hydrocar- bons, instead of real food; but what would be the result the next time they happened to be exposed to ty- rhoid, tuberculosis, summer dysen- tery, or even a bad cold? What was the final effect of this starvation diet on such a squad has already been told by Major Woodruff, and it does not exactly encourage imitation. Five out of nine reported that they felt badly and were always hungry during the test, and were weak and depressed at its close; and all but one had gladly returned to regular diet. One who had continued the diet for three months thought he had been perma- rently injured by it, and another thought he would have died if he had continued on the diet. Several confessed that they had been com- pelled to go out and get a “square meal” repeatedly during the test and that others did the same. Moreover. cne of those who was later placed on such a diet—a young man in the prime of life and vigor—died of a | comparatively trivial disorder, which | developed hemorrhagic complica- | tions, for no other reason whatever that could be ascertained than prolonged food-deprivation. The Optimum Diet Desired, Not the Minimum. Such tests may have a certain sci-| entific value, but what we should be cencerned about is not the minimum | amount of food on which body and| soul can be held together, and a mod-| erate amount of work ground out, but | the maximum amount of efficiency, | endurance and comfort which can be. got out of any human machine by the most liberal and generous supply of feod which it can be induced to as- sumilate. As Robert Hutchison apt- | ly put it, “What we want to find is| not the minimum diet but the opti-! 2° Nis | mum.” It is no principle of progress to hold men down to a starvation diet any more than it is to starvation wages; and while economy may be an admirable thing in business, it is, in dietetics, usually not only short- Young Men Wanted To learn Veterinary profession. Cat- alog sent free. Address Veterinary College, Grand Rapids, Mich., Dept. A. THE 1910 FRANKLIN CARS Are More Beautiful, Simple and Sensible than Ever Before AirCooled, Light Weight, Easy Riding Model H. Franklin, 6 Cylinders, 42 H. P. 7 Passengers, $3750.00 Other Models $1750.00 to $5000.00 The record of achievement of Franklin Motor cars for 1909 covers no less than a score of the most important reliability, endurance, economy and efficiency tests of the 1909 season. List of these winnings will be mailed on request. The 1910 season has begun with a new world’s record for the Franklin; this was established by Model G. (the $1850.00 car) at Buffalo, N. Y., inthe one gallon mileage contest, held by the Automobile Club of Buffalo. Among 20 contestants it went 46 I-10 miles on one gallon of gasoline and outdid its nearest competitor by 50 per cent. If you want economy—comfort— simplicity—freedom from all water troubles—light weight and light tire expense—look into the Franklin, Catalogue on request. ADAMS & HART West Michigan Distributors 47-49 No. Division St. een een ema lf you need the goods, why not 215 Wabash Ave. GRAND. RAPIDS NEW YORK We are anxious to make new friends everywhere by right treatment. We can also ship immediately: Teachers’ Desks and Chairs Office Desks and Tables Bookcases We keep up the quality and guarantee satisfaction. catalogues—Series G-10. Mention this journal. American Seatin Company More School Desks? —— We can fill your order now, and give you the benefit of the lowest market prices. Blackboards Globes Maps Our Prices Are the Lowest write us for prices and descriptive CHICAGO, ILL. BOSTON PHILADELPHI> ay 4 (cb ae ee eh ee as a ee SS ay July 13, 1910 17 1 —ncenaeineen nee nenoetineesiaseatereemaesshsseiatanreeeseuitniinteininetniiatinbanunetenethinieataainianamnis sraticeasasiaeenaianamntnneenan i a ne tennessee shee ec sighted but wasteful, for compared gin and when to stop. It is far too | The Appetite To Be Respected. [our gross and deplotable habit of with human life and health food 18 | customary to regard this impulse as | Obviously the food-appetite, like over-eating, especially of that di- one of the cheapest things there is. The man who attempts to save mon- ey on his butcher’s and bills, seven times out of ten, is starv- ing either himself, his family or his setvants. Economy may be the “sou] ef wealth” in business, but in the kitchen it is much more nearly the soul of starvation, and is usually practiced at the expense of the younger or weaker members of the household. ples, it is excellent in its place, but its place is never in the feeding of young children. For instance, all careful students of the child problem are convinced that the institutional and wholesale method of rearing or- than children is a failure and must go. A child reared in an institution, hospital, foundling-asylum, or what not, is not much more than even a human being, and can usually be rec- ognized at sight by its dull eyes, pasty complexion, sluggish and _ life- less movements’ and intelligence to match. Part of this is due to the barracks-like life and the absence of individual love and care, but no small measure of it is due to the fact that these children, fed by wholesale and with an eye to economy, are usually underfed, either by actual deficiency of calories or an exces of cheap starches in place of the more expen- sive meats, fats and Sugars, or by the deadly monotony of the fare. One children’s hospital, for instance, has had corned beef and red cabbage slaw for dinner every Tuesday for seven years. The same thing, I am ashamed to Say, is often true of the feeding of adults also in institutions or hos- pitals. When a superintendent wants to make a record for economy the ezsiest point at which he can cut down expenditures is in the food bill. It has been an axiom with the medi- cal profession ever since the days of Oliver Wendell Holmes that people who are fed by wholesale, with some ene else holding the purse-strings, in- stead of being able to follow their Cwn appetites, are usually more or starved. Although even then may be better fed than they at home under modern indus- trial conditions. Many of our hospit- ols, however, particularly those for the care of the insane, are begin- ning to see light on the subject, to Drovide a more abundant and attrac- tive dietary, to consult the appetites end preferences of their patients and to allow their physicians, instead of the superintendent or matron, to con- trol the precise diet of each patient, with the result that money is actual- ly being saved by curing the pa- t'ents faster and enabling them to get up and back to work in a shorter time. Give Nature the wide margin that she needs to conduct her opera- ticns on and she will pay you divi- dends on it in the long run, The Meaning of Appetite. Now that we have some inkling of Nature’s general methods of con- ducting business, we are in a position to consider what is the meaning of appetite, of the instinct for eating— the sense which tells us when to be- less they were grocer’s | Like all business princi- | | sim yLy | simy lherited a mere animal appetite,: in- from generations of half- Starved ancestors as ravenous andas irrational as a hungry dog, which, if we { g it the least jgoing to plunge us give right of way, is into all sorts of |gcrging excesses. Nothing could be | more utterly absurd and untrue. The Situation, to put it in a word, is this: Man has always found himself under the stern necessity of eating in der to live. So stern was the press- ure of mouths upon the means of subsistence that only those who de- veloped a vigorous determination to eat—in other words had good appe- tites—could survive. On hand, those who tended to OT- the one eat too 1es their vigor, fell behind ti the race and ultimately were elim- inated. On the other hand, those who tended to eat too much also im- paired their efficiency, whole kill crop a few weeks and also died off. Only those whose appetites impelled them to eat just about the golden mean, neither weak- eningly too little nor much, survived. From lowered devoured their or in surfeiting too an evolutionary point. of view the formation and persistence of any instinct injurious to the race is unthinkable, and in the dietetic field 2 en tite could have survived e e main iite-guide had little to do with rea- | son or intention, scarcely even with | consciousness—although these have | played a part in the later stages i but was simply a stern and merciless | weeding out through thousands of | generations of those who did not | have the right kind of for survival. an appetite The Trad enough for the baby’s skin, little for the fuel-needs of their bod- | | } : | only the rational or moderate appe-|! y : | | 1 bart of this gradual acquisition of an accurate, responsive, reliable appe- | HAND SAPOLIO is a special teilet soa lall the race-continuing instincts, to | be Strong enough to keep the race lalive must also be powerful enough ito lead to occasional excesses. But ithe important point in the matter is ‘that these excesses, like all other ex- cesses of appetite, in the long run | defeat themselves, and the race is, as a rule, neither to the glutton nor to the ascetic, but to the man of mod- |erate appetite. So that instead of jtreating our natural, unspoiled appe- | tites as mere gross animal impulses, {which are more likely to be wrong |than right, and which it is a positive |virtue to thwart and suppress, the | overwhelming concensus of the best land broadest opinion of the labora- tory, the hospital, the family physi- | cian, the sanatarium and the diet- ‘kitchen is that the appetite is to be | treated with the greatest respect, is ito be thwarted only for the best jreasons and in special emergencies, i OF jand is, all things considered, the most | reliable, indeed almost the only ac- jtive, guide that we have in matters of diet. | One of the most unfortunate popu- lar misapprehensions within the last | decade is that the findings of the jlaboratory and the results of the | highest and most advanced experi- | {mentation in matters of diet and food-fuel have entirely contradicted and undermined—or at least gt gravely |Shaken—all our previous of dietetics, both popular and scien tific. This has been chiefly due to a small group of well-meaning and high-minded popular and_ one-tenth scientific |who have sent out a flood of vivid and highly readable expositions of the damage, physical, economical, so- cial and spiritual, which they firmly believe is done to the human race } standards ! enthusiasts—nine-tenths | etetic fons et origo mali. Meat! R-red meat, dr-r-r-ripping with b-Il-lood, r-r-eeking of the shambles, produced by and provoking to murde-r-r and cther c-r-rimes of violence! The impression is an unfortunate one for two reasons: first, because it utterly misrepresents the actual state of the casé, inasmuch as at least nine- tenths p laboratory and ab- jStract scientific opinion is still, inthe main, in accord with and in hearty support wre ure of of the prevailing dietetic standards; and second, because, while we cordially welcome intelligent, honest investigation of every prob- lem and challenge of every law or standard, no matter how important or apparently firmly fixed, it is not feir to ask us to accept evidence bas- ed upon experiments conducted by the large popular wing of this anti- over-feeding army upon single indi- -and those individuals usual- ly the orators themselves—or by the mall scientific wing upon mere hand- iuls of individuals for a few weeks at a time, as undermining and discredit- ino Aid 52 viduals the results of our racial experi- ence of hundreds of thousands of years and of our scientific tests in barracks, hospitals, sanatariums and laboratories covering half a century and hundreds of thousands of sub jects. The New Standards Unsafe For Chi) dren. The new views may be right, and considered as illustrations of what men in the prime of life and under favorable circumstances can stand in the way deprivation of food with- apparent injury, and they are exceedingly interesting, But ) insist upon the results apparently under these circumstances the rules derived shall be forth- of Cult gross or 1 . ‘ Cc Dtained e can Trust any promise made in the name of SAPOLIO; and, therefore, there need be no hesitation about stocking HAND SAPOLIO It is boldly advertised, and will both sell and satisfy. P—superior to any other in countless ways—delicate and capable of removing any stain. Costs the dealer the same as regular SAPOLIO, but should be sold at 10) cents per cake. 18 MICHIGAN TRADESMAN July 13, 1910 with applied indiscriminately and at the discretion of the victim or his guardian to young and old, rich and poor, sick and well, is not merely ab- surd, but, in men who may be pre- sumed at least to have had the ad- vantages of scientific training, little short of reprehensible. It is safe to say that should these new standards of dietetics be applied to children and to consumptives, for instance, they would result in the sacrifice of thou- sands of lives every year as certain- ly as the sun rises and sets. Soldiers and college professors can live and survive on anything for certain pe- riods—-they have had to all _ their lives; but the man in the street and the child in the gutter and the wom- zn in the home are not adapted to such Spartan fare. Now what are these’ standard dietaries, these regulation fuel-re- quirements, which our economist-re- formers dismiss so lightly, as little better than mere arithmetical state- ments of inherited prejudices in fav- or of over-eating? About fifty years ago they first assumed definite scien- tific form in the laboratories of three great German chemical pioneers: the famous Liebig, Pettenkofer, and Voit. They set themselves carefully to work out the precise relations which exist between the amount of food taken, the amount of energy contain- ed in it and the amount expended by the body in the form of work, growth, or heat. They were literally picneers, for they had to invent most cf their apparatus and make it them- selves; but so admirable were their methods that their results have been surprisingly little changed. Almost the only departures from the stand- ards which they’ established have been such as are due to the crude- ness and necessary imperfection of their home-made apparatus. Scientific Experiments. To avoid wearying details, al- though the full story of their experi- ments is as fascinating as a novel, they first carefully analyzed and burned a number of staple foods, suth as meat, bread, sugar, butter, etc., so as to determine what elements nec- cssary for the body they contained and what was their exact fuel-value. Then they constructed a small air- tight chamber so that the exact amount of air blown in through the tube could be measured and the pre- cise amount of moisture and of car- benic acid given off kept track of. A dog was shut into this chamber and supplied with certain measured amounts of water and food, and the exact amount of carbonic acid given oft by the lungs, of watery vapor and heat given off by the surface of the body, end of excreta from both bow- els and kidneys was carefully meas- ured for several days in succession. Then the dog was taken out and weighed and to their delight the amount of moisture he had given off, to heat that he had imparted to the air of the chamber, and of his liquid and solid excreta, plus such estimate 2s could be made of the small amount of movement that he could carry out in the chamber, exactly balanced the food and water supplied to him. En- couraged by both these results and the harmlessness of the method, their royal patron, Maximilian of Bavaria, was induced to furnish the money to construct a chamber of this _ sort large enough to contain a man, and one of the observers took his place inside it. In this crude calorimeter was car- tied out a whole series of painstak- ing and brilliant experiments, the net result of which was the establish- ment of the fact that the body is one cf the most perfectly balanced ma- chines known, and that its Dbook- keeping methods are as accurate as a professional auditor’s. The exact amount of heat, moisture and car- bonic acid given off, plus the work done upon various apparatus intro- duced into the chamber, precisely corresponded to the amount of food and drink administered, plus or minus the loss or gain in weight. In other words, if a given amount of work is required of a body-machine a given amount of energy in the form of food must be put into its furnace, or it must draw upon the reserve capital slready accumulated in its interior. The Standard Diets. As a result of these experiments Pentenkofer and Voit laid down the now famous standard diets known as the subsistence diet, which is the smallest amount which will prevent starvation, the rest, light-work, mod- erate-work and heavy-work diets, ranging all the way from fifteen hun- dred calories or heat-units for the first to forty-five hundred for the last. So thorough and careful was their work that, with all the perfec- tion and elaborateness of modern sci- entific apparatus these figures have never been markedly altered by the thousands of tests both practical and laboratory to which they have since been submitted. The changes that have been made are largely account- ed for by the imperfections of the early apparatus and by a slight in- clination to increase the liberality of the ration as the modern food-supply has improved and it has been dis- covered that more work can be got out of the human machine by amore liberal supply of better quality of fuel. These dietaries, based, of course, originally upon the net results of the experience of millions of years, have since been adopted as the working formulas of civilization and tested thousands, yes, millions, of times up- on armies in barracks and in the field, in prisons, in hospitals, in the commissary departments of railroad gangs, lumber-camps and the Suez end Panama canals, upon Arctic Re- lief expeditions and exploring trips into Darkest Africa, with the unvary- ing result that the human engine de- velops power precisely equivalent to the energy put into it in the shape of food. In fact, the relation between feod and work is as definite and as fixed as it is between coal and steam- ing power. Ex nihilo nihil fit, and eny attempt to get a steady succes- sion of day’s work out of the average human machine on less than three thousand calories of food is irrational and practically as impossible as lift- ing one’s self by one’s boot-straps. Figures and statistics are pro- verbially uninteresting, but they are indispensable for precise and_ clear- cut comparisons, and I have ventur- ed to introduce these tiresome cal- ories—which are really very harm- less things, each being the amount of heat or energy required to raise one liter (quart) of water one degree Centi-grade—because it is impossi- ble otherwise to estimate the wide and extraordinary departure from these world-standards which. our new food-economists propose. In place of the hitherto universal three thousand calories, most of them claim that the human body can be maintained in iull working power and much better health upon eighteen hundred cal- ories, some of them even going as low as twelve hundred and one thou- sand. The celebrated “centenarian’s Giet” of Luigi Carnaro, the patron saint of our modern starvationists, was about twelve hundred calories. Work Must Have Its Equivalent of Food. Such claims, it need hardly be said, are highly improbable and would re- quire an imposing array of evidence to insure their admission, as their acceptance would involve the remod- eling, not merely of our principles of dieting, but of our whole habits and Structure of scientific thought and reasoning. As well cenceive of smoke. without fire as of work or life with-| out a precise equivalent of food. It jis, however, no longer necessary to| discuss them upon a period or gen-| eral grounds, for the simple reason that, with the exception of one or) two rare, exceptional and highly ab-! Child, Hulswit & Company BANKERS Municipal and Corporation Bonds City, County, Township, School and Irrigation Issues Special Department Dealing in Bank Stocks and Industrial Securities of Western Michigan. 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BECAUSE—Their Serial Maturity, combined with these Sinking Fund requirements, results in an ever increasing proportionate security as the earlier maturities are retired. BECAUSE—Their Serial Maturity enforces a steadier increasing in- vestment on the G saps Mortgagor, hence a steadily increasing incentive for him to fulfill his coming obligations. BECAUSE—The entire security remains until the last Banas one BECAUSE—NO HUMAN POWER can prevent the ULTIMATE IN-= CREASE IN VALUE of the SECURITY by reason of ex- cess of consumption over growth amounting to 200% per We make a specialty of Timber Bonds. E. B. Cadwell & Company Organized 1899 BANKERS Write us for further particulars DETROIT Penobscot Bldg. “sr -¢ -¢ July 13, 1910 normal individuals of type they have utterly broken down in practice. The bulk of the starva- tionist argument rests upon a hand- iul of exceptional cases such as Luigi Carnaro—who, by the way, did not hve to be a hundred, only said he was going to, and could do it on the plan he had mapped out, but died ly the wayside at 96—and a few of those mythical individuals calling themselves centenarians. No normal, average, unspiritual individual has ever been able to live upon any such diet as fifteen hundred calories a day without impairing either his health or his working power. One of two results practically invariably follows: either the dietary is abandoned alto- gether, or the standard is quietly hitched up from 30 to 50 per cent. This latter method has been well il- lustrated in the case of Chittenden, who, in his first book upon the economics of human nutrition, plac- ed his ideal standard at sixteen hun- dred calories, but in his second, three years later, quietly raised it to twenty-eight hundred without any explanation. From all that can be gathered the theory appears to have worked out in the same manner in real life. Very few, even of the reformers them- selves, appear to stick to their diet consistently for any considerable pe- riod of time. They seem to swear off on protein pretty much as Rip Van Winkle did on schnapps, and, from Tolstoy up and down, alternate their fits of abstinence with periods cf real feeding, not to say gorman- dizing. Accurate data as to the actual number and precise conduct of these low-protein enthusiasts are of course lacking, but I have been carefully and idustriously making enquiries among my friends and acquaintances for the past two years, as to the existence and history of such individuals, and while I have met or heard of score upon score of men and women who have made a trial of this plan of diet- ing I have been unable to learn of 1iore than a very few who persisted in it beyond the first few weeks or months. In fact, I am unable at present to obtain evidence of the ex- istence of any consistent and per- sistent low-protein dietist except the inventors and apostles of the move- ment. They themselves now decline to be bound by any fixed rules or quantities and simply say that once they have succeeded in purifying and reforming their appetites they trust them absolutely and make it a point. cf honor to pay no attention what- ever to the exact amount they eat— which is extremely sensible of them. My experience may have been ex- ceptional, but my enquiries have been fairly extensive and impartial and I simply give the results for what they may be worth. Sense of Exhiliration in Early Stages of Starvation. One rather unexpected physiologi- cal fact must be borne in mind, which accounts for the gratifying initial success often claimed for marked re- ductions in the amount of food. That is the curious sense of exhiliration, of clearness and buoyancy of mind, the Carnaro which comes in the early stages of starvation from any cause. This was long ago discovered by religious en- thusiasts and ascetics of all sorts, whose most valued and_ frequent means of reaching or inducing the trance conditions was, and still is, fasting. To precisely what this singu- iar mental state is due we are at a loss to decide, but it is as well mark- ed a symptom both of starvation and, in the course of a chronic weakening illness, of approaching death as the sense of satisfaction and drowsiness after a heavy meal. The feeling is one ef clearness and lightness of both nind and body, with the impression that one could work forever without growing tired, and never would be fatigued again. The sensation is a pure illusion, fit only for the dreaming of dreams and the seeing of visions, and usually lasts for only a few hours or days, during which time the work done is cf poorer quality than usual and smaller in amount, in spite of the sensation of buoyancy and boundless energy; and is followed by collapse or an apathetic condition with disin- clination for any form of exertion. This is an experiment which can be tried by anyone upon himself, simply by missing a meal or two, or by eat- ing nothing except a little bread and sugar, or fruit. It has been the al- most unbroken experience of un- prejudiced experimenters—such as Herbert Spencer, for instance, and a score of others both before and since—-who have tried vegetarianism, or other forms of graduated starva- tion, on other than religious or ethi- cal grounds. They nearly all had to go back to their natural diet and to animal food in order to regain their waning power. lessened Sensation of Fatigue a Doubtful Benefit. The only explanation that has been offered of this apparent diminution of the sense of fatigue, due to a low diet, is that, since fatigue is not due io exhaustion of our muscles, but to their being loaded with the waste- products of their own activity, and as these waste-products are very sim- ilar to, if not almost identical with, certain nitrogenous extractives duced in the digestion of meat, our muscles are not so rapidly loaded to the fatigue-point upon a_ diet con- sisting chiefly of vegetable substances as upon one rich in meat. This lat- ter result, while from one point of view a disadvantage, may be, from another, a valuable protective mech- anism, guarding us against excessive and laborious over-strain. As mus- cular over-work or over-strain is one of the greatest and most serious dan- gers to which our body is expose], the apparent increase of endurance for forced spurts, from a_ lessened sensation of fatigue, sometimes at- tained upon a vegetarian or low-pro- tein diet, may prove a very doubtful benefit. In fact, it is probably an in- jury and a detriment to the general vigor and resisting power of the body in the long run. No race or class of vegetarians yet discovered can stand the attack of infectious dis- ease or the wear and tear of war as well as meat-eaters or mixed-feeders, pro- MICHIGAN TRADESMAN 19 { although some individual vegetarians | charged from the body as waste. Of accomplish remarkable single feat heef, all but about 2 of endurance. iver cent. of its available nutriment One of the corner-stones upon | which our diet-economists base their | claims is that by diminishing the for instance, passes into the blood, of milk all but |about 3 per cent.; of bread only 6 : ifer cent. is wasted. How, out of a amount of food, and more thorough- | «| Wastage of less than 10 per cent. our ly masticating and digesting it, they |”. i : J 7 ee “,|diet-reformers are going to save 40 can thereby extract the last remnant | . 1 : ae : per cent. is, of course, a puzzle to et nutrition from it, and thus save . : everyone but themselves. If their the enormous waste which goes up- : : . : : . {claims were true we would be justi- on ordinary diets. Many of them, in|. : : 4 ; : fied in leaping to the logical conclu- tact, have boldly claimed that they| . ae = sion of the Irishman who, when as- can save 30, 50 and even 60 per cent. . ne an enthusiastic hardware of the food-fuel ordinarily consumed p : ' dealer that a certain make of stove and subsist on from one-third to one- acy ‘ : would save one-half his fuel _ bill, half the standard, popular diets. : ‘< : + promptly replied, “Shure, thin, Oi’ll Body Wastes But Little Food. take two an’ save the whole av ut.” Unfortunately for these claims, This brings us to the question, however, the reformers neglected to What are the diseases of under- escertain the exact amount of the |feeding and what the diseases of food in our average or standard | .ver-feeding? To hear the extraor- dietaries which actually goes to waste | cinary claime trumpeted forth on in the body. This, of Course, Can DC | every occasion fee the apostles of a determined with as absolute accuracy |. ~ SSS “ ey s to push Post Toasties, heavy, continuous advertising, the death-rate in any given commu- nity varies in constant ratio with the social position of the individual, being highest in the lowest and most sparely fed classes, intermediate in the middle and better-fed classes and in the wealthiest and The blessings of poverty exist only in the indeed they have not been invented by both poet and priest for the purpose of making the less-fortunate classes bet- ter content with that station to which it has pleased Providence to assign them. Frugal Poor Have the Higher Death Rate. It is a real surprise to some of lowest of all best-fed classes. much-vaunted imagination of the poets, if our pseudo-philanthropists to learn irom the stern and unimpeachable evidence of the mortality and mor- bidity records that the blameless and frugal poor have the highest death tate, the higest disease rate and the lowest longevity rate of any class in the community. The same statement is equally true of nations. The most abundantly fed races of the world to- day are those which are in the van of the world’s progress. The meas- ure of the spareness and the slen- derness of the diet of a race is the measure of its backwardness and stagnation. We have heard so much baseless fairy-tale and poetic cant about the healthfulness and the en-| durance of the blameless Hindy and the industrious Mongolian that it really comes almost as a shock to us to discover, when we are brought “The Memory Lingers” When people once know the sweet, POST TOASTIE They usually become steady users. and the sale of every package is guaranteed. Postum Cereal Company, Ltd., Battle Creek, Mich. Grocers supply the demand created by our and reap the liberal profit. July 13, 1910 face to face with these interesting peoples, that their working efficiency is from one-fourth to two-fifths less that than that of the meat-fed white man; their deat rate is from double that their death rate is from double to treble that of the civilized races: and that the average longevity oj the Hindus, for instance, is ° barely twenty-three years as compared wit! some forty-seven years in our Amer ican whites. Ten days of practical observation abundantly demonstrat that the only reason on earth why a Hindu or a Chinaman or any othe: Oriental lives upon a diet of rice, or pulses, or vegetables is that he can not afford anything better! The scle cause of a vegetarian or low protein diet in any race is plain poy- erty. The moment that a Chinese or a Hindu in America begins to earn jsomething like a white man’s wages he abandons his former diet and be- gins, as he expresses it, to “eat Amer. can.” As soon as he does so he in- creases his working power from 20 fo 40 per cent. and diminishes his liability to disease in the same pro- portion, The first step in the Magnificent modernization and civilization of Ja- pan, for instance, was to put, first her army, then her navy, and then as nearly as possible her population, upon a European diet rich in pro- teins—wheat, pork and beef. The so- called vegetarian or low-protein vic- tcries of Japan were won by. an army and navy which had been for fifteen years upon a ration rich in protein, modeled as closely as possi- “toasty” flavour of < +; July 13, 1910 ble after that of the German army and originally adopted for the pur- pose of stamping out beriberi, Famines Followed by Epidemics. Finally, apropos of the diseases of under-feeding versus those of over- feeding, I would call attention to the significant fact that practically every prolonged famine is followed by the outbreak of some epidemic. In fact, from one-half to two-thirds of the deaths in a famine are due to some form of fever, which the lowered nu- trition of the victims has allowed to gain a foothold. There are a dozen diseases, from typhus and typhoid to cholera and plague, which are known by the significant name of “famine fevers.” If any epidemic or wide- spread disease has ever resulted from over-feeding or followed on the heels of a too abundant crop it has en- tirely escaped the eye of medical sci- Cuee, Pure Food and More of It. To sum up: Nature is no fool, nor has she been wasting her time these millions of years past in sifting out the best, both of appetites and indi- viduals, for survival. A certain defi- nite amount of fuel value in food is essential to life, health and work- ing power and a surplus is never one- tenth as dangerous as a deficit. Par- ticularly is this the case in growing children and in women during the re- productive period. It is doubtful, in fact, whether these two classes can be induced to absorb more _ real sound, wholesome food than is good for them. The vast majority of our diseases of dietetic or alimentary ori- gin are now recognized as due to poisons absorbed with the food, or resulting from its putrification. What we really need is pure food and mre of it, instead of less. The dis- eases of over-feeding are chiefly the pathologic amusements of the rich, and exercise a comparatively trifling influence upon the death rate. The diseases of under-feeding are the pes- tilences of the poor, that sweep them away by the thousand and by the million. Two-thirds of the patients who come to us, as physicians, from whatever walk of life, are under-fed, instead of over-fed. Even gout has little to do with over-eating, and nothing at all with red meats. “Poor man’s gout” is just as common as “rich man’s,” now that we have learn- ed to recognize it. To paraphrase Goethe, ‘Food, more food,” is our cry. Every increase in the abun- dance, the cheapness and the purity of our food supplies lowers the death rate of the community an apprecia- ble notch—-Woods Hutchinson, M. D)., in Cosmopolitan. ——$_2 More Airy Persiflage. The man in the moon was smiling up at the cow who was making the record-breaking jump famed in fairy- tale. “Now, for goodness’ sake,” caution- ed the cow, “don’t emit that whisk- ered wheeze about beef being so high.” “Don’t fly off your orbit, Bossy,” chuckled the moon-man: “I was mere- ly wondering if you’re worth more on the wing than on the hoof.” MICHIGAN TRADESMAN SOMETHING WRONG With the Man of 50 Without a Home. Written for the Tradesman. Quite likely those who can afford to ride in automobiles and those who cen not afford them, but do, would not be pleased with the company ofa tramp. But sometimes apparent ex- tremes meet to the advantage of one or both parties. Was he a tramp who happened along the country road where an au- tomobile was stalled? Perhaps he was and perhaps not. One can not always judge by clothing. He might have been a rural member of the Legislature returning from work on his farm. He was six feet tall lack- ing a half inch, broad-shouldered, erect, with a clean face, long beard turning gray. He wore a_ hickory shirt, blue overalls, thick-soled new shoes and a black coat with traces of white paint on it. When he came up to the automobile party they were not just at the time enjoying their trip, but let the tramp tell the story: “There they were in the hot sun, the man with his coat off, hands all dirt, tools and wrenches lying around, trying to fix a tire. He had patched it up and filled it with wind and it had gone down again. He didn’t know what to do. ‘Could I assist him?’ I could and I did. I patched that puncture on the inner tube, put on the tire and blowed it up and it Held ali right. ‘There,’ says I, ‘the others will give out before that does.’ “How grateful they were. They laughed until they were almost fool- ish. ‘Friend, how much do we owe you? We'll pay you anything that’s reasonable.’ ‘Friend’—‘a friend in need is a friend indeed.’ The lady— she was a fine one—handsome, you know—opened her purse and_ took out a new one dollar bill and offered it to me. She wanted me to take that money. ‘No,’ says I, ‘we coun- try people don’t get anything for our werk. You are welcome to all I have done for you. If you should ever heppen along with a lumber wagon end the tire came off I could heat it and put it on and shrink it so_ it would stay until the end of the road. Or if I had a yoke of oxen and a stoneboat I’d give you a ride.’ “Says I to the man: ‘Did you ever learn to drive a yoke of oxen?’ How he laughed. ‘No.’ ‘Well, ’says I, ‘you never learned to run an automobile either, I’d advise you to learn.’ Seventy miles from home. But that is nothing—no distance at all. And say, do you know, they had their beer and whisky right along with them? And the lady—a lady, just think of it—offered me a drink of whisky. I took it—of course I did. Then it was ‘Good-bye,’ and they waved their hands. Zip, zip, zip, zip. ‘Good-bye.’ “A man hasn’t any right on road any more. the He is in danger of his life. Drunken fools running au- tomobiles. ‘Get out of the way or get run over. Beer and whisky! Go in town and you'll see the automo- biles standing in front of the saloons grinding themselves to pieces. Out in. ‘All aboard!’ Away they go. they come; pile Chug, chug, chug. “‘FHadn’t there ought to be a law against carrying whisky and beer in the automobiles?” Of course there had; but how much good would it do? There are plenty of places along | the road and they would go all the| faster to get to the next town for a drink. “The automobiles, the rural the telephone and cream separator and a little gasoline | mail, gtaphophone, the | engine in every house. Rattlety-bang | all the time. No wonder the peo- ple are going crazy and _ building more additions to their prisons and asylums. Meet a boy, it’s ‘Hello, old man! Where did you come from? Where are you going?’ It isn’t ‘Good morning, sir! How do you do” It is- n't ‘Good-bye’ or ‘Good night’ any more. Where are their manners? If I’d ever called my father ‘old man’ he’d raised welts on my hide as thick as your finger. When I went up- stairs at night it was, ‘Good night, mother; good night all.’ And we did not need any alarm clock to get up by. A man can learn to get up just as regular as the clock if he has a mind to. And if we didn’t get up father took the bed cord to us. But it was not because he was ill-tem- pered. It was for our good. It was to strengthen memories. Per- haps the same day after supper he would say: ‘Well, boys, let’s have a game of quoits.’ our “When I go away from a place I always say, ‘Good-bye’ to let’ the folks know I’m gone, so they won’t be hunting around the barn for me er thinking I’ve fallen into some hole or got hurt by the horses. “Well, I’ve just the axes in the woodshed and the hoe and wheelbar- row where I found them and there is the bucksaw. Shall I carry that to the shed? I want to do every- thing right. ‘Good-bye! Good-bye, missus! Good-bye, little boy!” Was he a-tramp? He was called and he didn’t like it at all. He would saw wood or hoe garden all cay in the sun with the thermometer near ninety. He could do hard work | and eat hearty meals. He could sing! hymns or he could curse the owners | of fine houses who made the tramp or day laborer sleep at the barn in summer. Everyone would call him sa \last days may 2 failure; but who knows if the fine 21 lady and the man in the auto were any less failures? How many of the younger men racing through the country with their automobiles will ever see 50 years of age or be able to earn a dollar whenever they need ore? There is something wrong with the man with gray beard who has no home but works a few days here and a few there where he is known; but there is much more wrong with many lof the automobile riders, and their be more desolate, miserable or more dishonored than those of the tramp who could drive oxen or repair a punctured tire. E. E. Whitney. more nie eli Mice, The speed mania hasn’t yet touch- ed the messenger boy. OPPORTUNITY OF A LIFETIME We offer for sale a choice and well- selected general stock inventorying about $4,000, doing a business exceeding | $40,000 per year. Owner also owns half interest and operates telephone ex- change of 60 farmer subscribers. Post- office. Warehouse on track and estab- lished produce business. Will rent or sell store building and residence prop- erty. Business long established and al- ways profitable. Location in center of richest potato district in Michigan. Ad- dress No. 413 care Michigan Tradesman. THE BEST You Want the Best Peacock Brand Leaf Lard and Special Mild-Cured Hams and Bacon Are the Best The Lard being absolutely Pure Leaf The Hams and Bacon are from dairy-fed selected pigs, mild- cured by the ‘‘ Peacock’’ process; given a light smoke, they be- come the most delicious morsel to the palate. For sale only by the leading dealers. ° : Cured by Cudahy—Milwaukee Th All ‘a, Tanglefoot For 25 years the Standard in Quality e Original Fly Paper Others Are Imitations FOOTE & JENKS’ Terpeneless COLETIAN’S Lemon and Vanilla Write for our ‘‘Premotion Offer’’ that combats “Factory to Family” schemes. Insist on getting Coleman’s Extracts from your jobbing grocer, or mail order direct to FOOTE & JENKS, Jackson, Mich. (BRAND) High Class MICHIGAN TRADESMAN July 13, 1910 New Advertising System Developed by Window Display. Many very beautiful trims of cloth- ing and furnishings have been notice- able during the month, and to look et those windows one would not think for a moment that the cloth- ier and furnisher is limited in re- sources. His varietes of makes, styles and kinds give him fine opportunities for a beautiful display. In a few win- dows certain articles were brought together that were not in contrast, thus weakening the effect of each. When it comes to articles, only things of a kind that can be con- trasted, and, since the contrast must be sharp and distinct, only such piec- es should be used as will produce the effect intended. Hats may be so arranged as_ to make a beautiful and striking effect. Straw hats, derbies, soft hats, with various colors, make good material for a trim. There is a variety enough in the style and kind of hats to give pleasing variety to the whole trim. In one window hats in respect to color were arranged in rows, start- ing at the bottom of the window and slanting inwardly and upward. The trim lacked variety in the arrange- ment of its parts and the hats were placed too close together. If fewer hats had been used, and, instead of racks, stands and proper contrasts made with the different colored hats, the trim would have been more beau- tiful and more effective. Two black hats brought together is not a happy combination. The ef- fect of both would be much greater if a pearl or brown hat were placed between them. For the same reason a black hat between two _light-col- ered hats increases the effect. It is not well to place the hats all in one position, for that prevents the play of light and shadow, which give a softening and pleasing effect to the trim. Straw hats thrown. together in a window and piled up three or four feet high, without order or system, is not a window trim, it is simply a pile of hats; the design is to make a show of hats. It has about the ef- fect on the passerby as a pile of hats in a pushcart. Some very beautiful trims of straw hats were to be seen this season, and, judging by the crowded conditions of these stores, the window displays greatly increas- ed their sales. The summer season brings fine op- portunities for stylish window trims; there seems to be such a fitness of things to surroundings which throw tints of beauty upon all things that go to make up a pleasing window scene. The large stores vie with one another in the art of window deco- rations, and, as the result, some most beautiful effects have been produced. In speaking of window trims, one must not judge a window trim of Jeign to its class. men’s clothing and furnishings by that of a large dry goods store, for the difference is of kind and not of degree. The dry goods trims con- stitute a family of trims peculiar to itself, and so with each class of trim, differing one from another in kind. Trims of clothing and men’s furnishings must be compared with their individual family trims, and so on with each kind. The very best trim of men’s furn- ishings may suffer if compared with the very best dry goods trim, but it frequently happens that persons make their comparisons in that way, and judge the trim of furnishing goods accordingly. Their judgments, how- ever, are founded upon a fallacy of confusicn of types, which invalidates their criticism. The highest possible type of cloth- ing and men’s furnishing trims must be the standard for judging all trims of its class. The standard type must be true to perspective; the colors must be brought into sharp contrast; it must have simplicity, harmony and the articles should be the best and the finest of their kind. A window of this class affords a good criterion of jvdging all of its class and forms the basis for sound criticim. A clothing window that is made exclusively of wearing apparel fre- quently has the criticism that it lacks the beauty of that of the furnishing goods window, because it lacks the place, as it compares something out ot class with the make-up, which is wrong, for reasons above stated. A window trim entirely of clothing, without any furnishing goods, as ac- cessories one which we do not ad- vocate—must be judged by trims of its own kind and not by models for- Clothing having color peculiar to itself, good effect may be made by bringing the arti- cles into proper contrast. It is sometimes said that the taste prevailing in a community should govern in making a trim. Taste is a relative quality, and varies in degree, and, therefore, when considered with referenc to a work of art, it forms no criterion for the judgment of the artist, provided such artist has a pure taste for the beautiful in art. There- fore if the taste in a community is to be taken as a standard, naturally the question as to what that standard is becomes the first thought of the trimmer. There will be found people in every community that have a fair degree of taste for the beautiful, but those will always be in the minority, making up a mere remnant of the whole. A large class will be found with a much lower degree of taste than is observed in the remnant and below this class will exist a still larger class, whose taste for beauty in art is practically undeveloped. It would rot do to select the lowest, but the medium-developed taste ish the basis. The impossibility to reach a defi- nite criterion in this may leave the window trimmer without a standard. What is he to do in such circum- stances? He must familiarize him- self with the highest type of window would furn- dressing known to the art, and make that his standard. In that way he will have something to work up to, a model to follow, a taste to adopt. Flowers are neither clothing nor furnishing goods, but they add a fin- ishing touch to the display of these articles. A rose here and_ there among your lines is a decoration real- ly beautiful, which reflects its beauty en it surroundings. It is not only beauty it gives to the display, but it indicates the taste for the beautiful possessed by the trimmer, which is worthy of consideration. Beauty is to the eye what music ‘s to the ear, and brings forth the pleasurable emotions of the refined A bunch of roses does not cost so much as an orchestra; besides it will serve your purpose better. The music interests and draws a crowd, but the feelings it brings into action are not conducted toward your display. The rose, on the other hand, is silent, but there goes from it a feeling of pleasure that follows its reflections upon exhibits surrounding it. That is what you want. The flower is but a supplement of the: whole scene before the eye. It |takes all the parts to make the whole, and in supplementing the with flowers it softens the ance of selfish designs upon the be- holders. The aim to please as well as to sell is prominently brought for- ward. display appear- Some people appear to have fallen into a sort of carelessness in placing their goods in the window, which gives the display a ragged and indif- ferent appearance that detracts great- lv from its effectiveness. Indifference as to the general ap- pearance of a window will be view- ed by the public indifferently. Not all people may appreciate fully the la- bor bestowed to produce the high- est conception in the art of window Cressing, but there are many that do appreciate it and it is always better to try to reach their standard of ideas than to fall below: to please the last-mentioned the window dress- er can always be working with profit. Business of to-day is conducted up- on principles other than those gov- erning a century ago, and, in the progress of these changes new meth- ods of advertising have come into play which now reflect the progress the merchant has made. Window display is only one of the methods the new system of adver- tising has developed, but it is among the most important. This being so, its influence should be fully recogniz- ed, so that each trim may reach the ideal of a good advertisement. If the merchant is advertising in his local paper his window display should supplement such advertise- ment. To advertise one thing in the newspaper and display the opposite in your window is not good method. By keeping in view one’s printed ad- vertisement one may produce a win- dow effect strong and attractive— H. A. Seinsheimer & Co. CINCINNATI Manufacturers of “The Prat’ YOUNG MEN’S CLOTHES “Graduate” and “Viking System” Clothes for Young Men and “Viking” for Boys and Little Fellows. Made in Chicago by BECKER, MAYER & CO. HALE GRAND RAPIDS. MicH Costs Little—saves You Much Protect your business against worthless accounts by using COMMERCIAL CREDIT CO., LTD., Reports MICHIGAN OFFICES: Murray Building, Grard Rapids; Majestic Building, Detroit; Mason Bloek, Muskegon. We are manufacturers of Trimmed and Untrimmed Hats For Ladies, Misses and Children Corl, Knott & Co., Ltd. 20, 22, 24, 26 N. Division St. Grand Rapids, Mich. Wholesale Dry Goods Pearl Buttons in cabinets are big sellers. select from in plain and fancy, and also colore from $2.25 per 100 dozen cabinets and upwards. a few sample cabinets: also ful! plain and fancy b P. Steketee & Sons Pear] Buttons We have a large line to d pearls, ranging in price Let us have your order for uttons in one gross boxes. Grand Rapids, Mich. a é 8 July 13, 1910 strong because supplementary to the printed product, attractive because the printed matter has prepared the mind of the reader for it; effective because it centralizes the interest de- veloped by the articles of publicity. To blend the two into one effect may require study and practice. It will be the bringing of the practical out cf theory, or the bringing of the ideal into visible form. Any manipulation of devices which overlap the display of goods by plac- ing before the mind a scenic effect «f brilliancy takes the attention away from the goods. It is thought by those that resort to such methods that when through an_ extraneous brilliant effect people are brougt to the window their attention will grad- ually revert to the goods in the win- dow, but such a view is contrary to mental operations. Having concen- trated the mind upon a highly bril- liant object, the less brilliant objects about it have no power to hold the activity of the mind. The principle may be observed in viewing two pictures placed side by side, one of which is a perfect piece of art, reaching a high ideal of the beautiful, while the other is prom- inent only for its lack of fine art or of the beautiful. The painting reach- ing the highest conceptions of art will receive first attention, and, after the pleasurable emotions have been aroused by it, the companion picture, not possessing similar power, will re- ceive no attention, since the pleas- vres derived from it are below the feeling inspired by the first. It is not intended to convey the idea that window trimming should not be brought to some system of exact rules, but if the primary ob- ject of all window displays is to advertise the goods displayed, some thought should be given to the econ- omy of attention. Too much scen- ery in a window unrelated to the garments will not enhance the at- tractiveness of the goods, neither will it contribute to the influence of the silent salesman intended by the dis- play. No matter what the nature of the embellishments, there should be a unity in the scene and when un- related objects are introduced that unity is broken and the beauty of the scene lessened. The art of window dressing is sub- ject to varied tastes and eccentrici- ties. Scarcely two trimmers will be found that work out their concep- tion by any determined rules, and for this reason each scene apparently re- flects the taste of the trimmer, While, therefore, the trims vary with the tastes of the trimmer, we believe in keeping in view the sell- ing qualities of the articles on dis- play; that is the central idea should always be some article made prom- inent by the method of the scene, and, since the mind reaches complex conceptions through simple ideas, one must become familiar with win- dow art through its simple elements. The whole is reached by gradual steps, but where care has been taken in placing each piece in proper rela- MICHIGAN TRADESMAN tion to the one preceding the effort worked out will be strong. The tendency to overstock the win- dow has been frequently mentioned in these talks; keep it prominently in mind. The attractive arrangement of a few articles is more effective « hundred times than the bewilder- ment arising from a “little of every- thing.” The tendency to disregard this rule is most likely to appear after the arrival of a consignment of new goods. Change the display often: make it attractive and have each one entirely different from the last; every time you trim the window make it new; after a time the reputation is made: “You always see somthing new in his window.” It costs nothing more than « little trouble and no trouble must be so called when success is at stake. Presuming that you give your win- dows due care, look about and see if there is not more space you could use; some little corner, perhaps, where you keep the shade drawn, or cover with a sign in front. Do not let it escape; make it work: make it show goods. You may think it time wasted; may think there are goods enough in the display you have and therefore this extra work is superfluous. Have no such thought. Some passers-by will see the articles every day and one never can trace the sales which re- sult from these silent appeals to the purses, Suppose your sales could be ac- counted at the end of the year; sup- pose this obscure corner has_ sold ten dollars’ worth, or even five. How much has it actualy cost to sell? These figures, however, are simply called in for the moment as illustra- tions. Window trims are becoming more general season by season, and the more wide the range the more it be. comes necessary to break away from the commonplaceness of the art. It skould not be said of window trims “That all coons look alike.” There must be a diversity or else their in- finence as a store adjunct will wane and gradually vanish altogether, Sup- post, in a city of fifty or a hundred stores, all the stores have windows trimmed upon the same plan and make-up, there would be a sameness that would prevent any one of the trims from becoming prominent and attractive. Fashions are in vogue among a certain class until they become gen- eral among the masses. At first they are specialized, but as they move from the specialized condition to a condition of a universal generaliza- ticn they cease to be desirable among those that first look to them. When that condition has been reached something new in fashion is de- manded.—Clothier and Furnisher. >.>. The pulling power of an advertise- ment depends more upon the quality of its persuasion than it does on the space it occupies. ——+_+ <<. Don’t make a hobby horse of the golden calf. Don’ts For Salesmen. Don’t expect your customer to know more about your goods than you do. Don’t load on a man more goods than he needs — oversupply often means a loss of future sales. Don’t hope to win confidence in a day. A business that is built up in 4 hurry is often pulled down as quickly, Don’t tell your troubles in busi- ness. Hardships are not considered a business asset. Don’t be afraid to try new tures; a risk is often a gain. Don’t talk about yourself, but your ven- goods, unless your talents are the merchandise wanted. Don’t be afraid to try. Struggle may not boost you but it won’t pull you down. Don’t bank on your friends. They have social value, but make your business. should not Don’t be afraid to place confidence in your employer. often yours. His interests are Don’t brood over Pleasant words often sound harsh in business, Don’t rely on chance, but on ef-| fort; the latter has lasting value. more Don’t get discouraged by one fail-| ure; failures often make a crand success. many Don’t forget that the failures of | last year may bring this year’s best successes. Don’t borrow trouble. until it harsh remarks. | 23 knocks at your door. Many troubles are more imaginary than real. Don’t be afraid to give your em- ployer the best you have. That is what he is looking for. Don’t expect others to carry your burdens. By shifting responsibilities the trial is often made heavier. Don’t trust to talent alone; it is only an alloy meant to make work lcasier and more pliable. Don't be satisfied with fairly good ;work. The best is none too good 'for the world’s market. | John Trainer. —_——_+-~>___ Useless Expenses That Sap Profits. Pruning season comes in business- es as well as in orchards. The fruit of profit is borne on the brenches of expense. And profit like fruit grows biggest on the tree whose ;branches are pruned in season. Let wild—profits grow Trim expense close to between efficiency and economy—profits will come to a har- vest. | Every Iso much expense grow small. the balance business will warrant just 3ut the tendency the |niargin of profit and invade the col- lumn of loss. expense. |of expense is always to cross So check over your cost sheets | Scrutinize your payroll Analyze iyour overhead charges. Then cut to the bone the useless lexpenses that sap profits—System. ~o How to Know Your Own Mos- quitoes. If ever the present summer warms up to a degree inviting the native mosquitos to come out in the open— which inferentially is an invitation to the outing party and the occupancy of country homes—learn to know your mosquitoes. Most mosquitoes require merely a scratching slap at the itching center. Tne malarial mosquito is the bug you must watch. This malarial mosquito is a little handicapped by nature. His diamond drill is at a slant, making it impos- sible to stand on all six or eight legs and get busy. Literally he stands on his head when he goes after blood. The inference is that if you get a bite look at the position of the mos- quito. If he’s up on biting, get him, and then to the quinine capsules. If he’s biting where you can’t see him yourself, an elec- tric light flasher will enable a friend to see. Above all, according to this new theory of the malarial mosquito, re- member that, if one head down in- sect bites and inoculates you, three, or fibre, or ten of them afterward will effect malarial poisonings, separately and distinctly, until you may have “ague” to the tenth degree. a a Some men are strong minded and cthers have a pig iron will. his forelegs, MAME’S MEAL TICKET. A Study in Sociology By an Igno- ramus. Written for the Tradesman. A writer in a magazine which is investigating the working girl prob- lem reports hearing numerous ex- pressions like this: “Oh, I’m sick of this grind; I’d marry any old thing just to get out of it!” The writer admitted, by the way, that most of the girls who used the language quoted knew nothing of the cuties of a wife, could not cook, would rot even keep themselves looking neat and clean. Yet a good many of these girls pick up husbands just to get out of the daily grind. There- fore the divorce courts, the State homes for dependent and neglected children. There was Mame. She was a pret- tv good sort of a girl, bright, and all that. She worked at the ribbon coun- ter and had one dollar to the good esch week after she paid her board and laundry bill. She looked rather nice in the store, because she had to in order to hold her job, but the boarders at the place where she lived used to back away when she came dewn Sunday mornings in her faded kimono and without her make-up. She snared David, who drove a de- livery wagon, and who had never see™ her in the faded kimono and without her war-paint on. David earned $12 a week, and they went to housekeep- ing on that sum, buying their fwrni- ture on the installment plan. Mame called David her meal ticket and was very happy. After she had given David his breakfast and filled his dinner pail she had nothing to do but read Laura Jean Libby and vis- it her chums all day. Most of the time she got back home before David did. One day she came down to the store to buy ten cents’ worth of red ribbon, and sat down on a stool to chat with Frankie, who was still her chum. “Gee!” Mame said, with a sigh of relief, “this is a great life I’m lead- ing. It’s too good to be true, and I’m afraid I'll wake up some morning an’ find it a dream!” Mame took out her purse to show a roll of banknotes and sighed con- tentedly as she tendered a $5 in pay- ment for the ribbon. David had giv- cen her that money to pay on the fur- niture, but, he wouldn’t care if she spent a dollar or two of it. David lov- ed her so that whatever she said went. “Why don’t you snare Mike?” ask- ed Mame, referring to the driver ot 2 grocery wagon who had taken Frankie out on an excursion the Sun- day before, “Mike drinks,” said Frankie, sim- ply, as if that ended the discussion so far as he was concerned. “What's the diff?” demanded Mame. “He’s a good worker, an’ he’ll leave his wad with you every week. I know Mike.” “Not for mine,” said Frankie. “He smokes bum cigarettes and doesn’t keep the back of his neck clean.” “What do you want?” demanded Mame. “Do you want one of these here Adonises? I guess if he gets you out of this clerking job he’s go- ing about far enough.” “He’d beat me up in a month,” in- sisted Frankie. “Well, you ain’t no chicken,” ob- served Mame, looking in admiration at Frankie’s well-developed arms. “I guess you could get in a swipe now an’ then. Anyway, I’d rather have a scrap every day than come down to this old store an’ smirk at customers. They make me weary.” Mame went away with her nose in the air, sorrowing for the baby atti- tude of her chum. She came back the next forenoon, her face showing excitement. “Say,” she said, “I had a swell time this morning. You know Dick an’ Gerty? Used to work at Noonan’s, on the North Side? Dick’s runnin’ a smoke wagon for Old Noonan, an’ he takes Gerty out for a spin every morning of his life. Last night he said he’d give me a peach of a whirl through the park if I’d be ready at 6 o’clock. You bet I was ready at 6 o’clock—ready an’ waitin’!” “My,” said Frankie, “ Idon’t see how you could get David’s breakfast and put up his dinner, and all that. and be ready dressed at 6 o’clock. Mame sniffed superior. “Huh,” she said, “you don’t sup- pose I get up at 5 o’clock an’ muss around that old gas range, in that hot flat, just to get a swell breakfast for the meal ticket, do you? Not so you could notice it! I hadn’t wash- ed the dishes from the night before, an’ I pushed em’ over out of the way, an’ cleared a little place on the cor- ner of the kitchen cabinet and slap- ped on some bread, an’ cold meat, and told David to get his own cof- fee hot, if he wanted any, on a morn- ing like this one was.” “What did David Frankie. “Oh, he didn’t say nothin’. He loves me, that boy does. I can lead him around with a string, like a fluffy lit- tle poodle. He held out a dollar on me last pay day, an’ I cried—real tears, too—until he gave it up. What do you think I got married for—to run a hot meal joint in August? Not any for Mame!’ Frankie did not express thoughts which were in her mind. The next Sunday afternoon, in re- sponse to an _ urgent _ invitation, Frankie went up to Mame’s flat. Mike was with her, and Mike and David went down to the corner place to see if they could rush the growler. “We've been lazy to-day,” said Mame, as soon as “the boys” had left the room. “Dave bought some cold stuff at a delicatessen and we’ve been lying around just like this. It is too hot to dress up.” Mame wore the faded kimono the boarders used to back away from and her war-paint was not in evidence. Frankie thought she looked perfectly awful, but did not say so. What she did say was: “Why, Mame!” with a note of sur- prise in her voice, “I don’t see how you dare let David see you sitting around in that get-up.” “What do I care?” Mame. “David don’t care. say?” asked the demanded He loves me for myself alone, that boy does. He lets me do just as I want to. That is what I call true love, dear girl! He cooks the supper half the time. You see, Frankie, I have an awful Feed Specialties We are the largest dealers in chicken, vigeon and al! other feeds. Get our prices WATSON & FROST CO. Grand Rapids, Mich. USE THE LONG DISTANCE SERVICE MICHIGAN STATE) TELEPHONE CO. f Hot Graham Muffins A delicious morsel that confers an added charm to any meal. In them are combined the exquisite lightness and flavor demanded by the epicurean and the productive tissue building qualities so necessary to the worker. Wizard Graham Flour There is something delightfully re- freshing about Graham Muffins or Gems —light, brown and flaky—just as pala- table as they look. If you have a long- ing for something different for break- fast, luncheon or dinner, try Wizard” Graham Gems, Muffins, Puffs. Waffles or Biscuits. AT ALL GROCERS. Wizard Graham is Made by Girand Rapids Grain & Milling Co. L. Fred Peabody, Mgr. Grand Rapids, Michigan Crescent Flour Solves the Problem Just bear in mind, Mr. Gro- cer, that the flour question never bothers the house that handles ‘‘Crescent.’’ No trouble in supplying the most particular trade—and no trouble to get new customers Started to using it. Crescent flour is just so good that the first trial sack con- vinces the housewife, and each succeeding sack keeps her con- vinced—and satisfied. It’s the flour grocers are pushing. It you've never sold Crescent flour, write us for prices and other information. VOIGT MILLING CO. GRAND RAPIDS, MICH. July 13, 1910 MICHIGAN TRADESMAN headache sometimes, when it comes give me every cent he earned and do 27 hii Nasiaids wanted. One can not only One Way To Save Lemons. a “3 to cooking a hot supper in a hot little flat. I’m tryin’ to get David to take a nicer one. He could if he would- n’t spend a dollar a week on himself for carfare, an’ cigars’ an’ shaves.” Mame winked at her laughed until her sides shook. chum and} most of the mending and cooking. I’d ‘a’ ‘had him yet if some one hadn't [butted in.” “What did he get out of it?” ask- ed Frankie, smiling sweetly. “He got me!” replied Mame. “What jdid he marry me for if he wasn’t will. l “I’m keepin’ at him night an’ day,” |ing to let me have a good time?” she added, “about that nice flat, an’ TH pct t=. You see if | don’t He'll the use of snaring a meal ticket un- |store again,” complained Mame. less you get him right?” | ao anything I want him to. What’s | “You can seairch me!” Frankie was getting slangy, too. “Well, I’ve got to work in this old | “But i'll have him pinched if I find him. . . . ‘ , a nc , 1 3 . To o > Frankie did not like the disorder |!'m not going to work like this when of the flat, the unwashed dishes, the flles feasting on the remnants of , second-hand lunch. She ‘remembered | that David had been neatly dressed, | even to a clean collar and white tie. | The two girls waited a long time | for the boys to return, but they did not come. “VIl just bet Mike has coaxed Dav- id off on a toot!” cried Mame, in dis- tress. “If I catch him at it I'll bawl | him out good! If they don’t come in half an hour we'll go out to the park an’ have supper an’ ice cream there. I’ve got the pay envelope in my hand-bag. I guess David can’t 20 very far without a cent of money!” Mame took down her hand-bag and Gpened it to make sure. Her astonish- ed face told the story before it got te her lips. “He didn’t leave a cent!” she ex- claimed, dashing the hand-bag to the floor. Frankie looked sympathetic. “T’ve got enough money for to- day,” she said. “Come on!” Mame seemed to enjoy herself that afternoon thinking over the things she was going to do to David when she got hold of him again. She was- n't a very good companion at any time, but now she was so unreason- able that Frankie didn’t remain with her long. Frankie heard no more from Mame until a week had passed. Then, Mon- day morning, Mame came into the store with a sorrowful face and took her place at the ribbon counter again, Before long she came Over Frankie. “What do you think that David did?” she demanded. “He cut me cut! That's what he did f heard that he’d gone to Cleveland. let knew where he was I’d have him pinched for non-support. That would bring him back.” “Yes,” replied Frankie. sweetly, “that would be a good way to make him love you! Another way I’ve heard of—another way of keeping a meal ticket when you get one—is to feed him up good, and keep up the spell you won him under—low, soft music, and flowers, and dainty dress- es, and all that—mixed with moon- light, don’t you know, and brown hair hanging over a flushed cheek! What! If I ever get a pie piece like the one you had you bet I'll keep him charmed to a finish.” “Much you know about it!” said Mame, with a scowl. “I had David drilled right until some one butted in. I had him so I’d go to bed be- fore he got his supper, and all that, if T felt like it. Talk about having to i | meal tickets.’ Mame is a type of which the peo- ple of Grand Rapids and cities of its size know nothing. She is a factory girl, a sweat-shop worker, a laundry girl, oftener than she is a clerk. Still, conditions are not much better in the great department stores of the large cities than they are in the sweat- shops and factories. As a rule the girls do not ‘receive as much pay in there’s |the stores. It is according to the law of the universe that young people should be attracted to each other, should mar- ry, and rear children, so these girls— the girls like Mame—think they are within their rights in demanding a husband. Perhaps they are, but I was thinking of the young men the like Mame marry—without knowing anything about them—when t read the statement of the girls: girls “I’d marry any old thing to get out | of this grind!” Alfred B. Tozer. ——_~. ___ Jap Flour Mills Injure Exports. “Japan and China are beginning to realize the value of foreign trade in staples,” remarked W. D. Boyden, connected with one of the prominent milling companies of California. “They are shipping shipload after shipload of bran from their flour mills to California. However, while they have established mills over there, it is improbable that they will enter seriously into the local mar- kets with their flour. One of the principal reasons for this is that their products are of inferior quality compared with the American goods. With the occidental taste educated up to the standard flour produced in this country, the Oriental flour has little chance for competition. “The establishment of mills over there, however, has apparently check- ed the export of flour in any great quantities from the United States. The Japanese and Chinese are satis- fied with a grade of flour. which would be rejected by the American markets. “This year there will be the heav- iest crops in wheat and barley, from present prospects, that have been known for ten years. The large crops are general over the country. The size of the crops will make for gen- eral prosperity, despite present low prices. Barley that brought $1.25 last year commands only 75 cents now per cental, while wheat is $1.40 in- stead of $1.80 as last year. The rec- ord crops probably account for the lowness of price.” —_—_»--¢___ Touch life at many points, there- by enriching your nature and win- ning new customers, Written for the Tradesman. the problems which ifront the grocer with a small trade |is how to have on hand at all times lan adequate supply of fresh lemons land One of bee * ihis profit on sales. ithis can inform us as to the best isave con- | iszve buying lemons at yet not lose more by decay than | If any reader of | |way to care for lemons at all sea- | {sons it will no doubt be of benefit | jfO many a grocer or general mer-| | chant. Some grocers leave lemons in the boxes until ready to begin selling them. In this way more decay than theughtless or careless method or lack of method sometimes results in tcmer along with the good. Every one should know that lem- ons decay fastest in hot, moist weather. sible. lemon is as good as |fruit jars and seal up. It will keep for a long time this way and one can use little or much at a_ time if the boxes were opened upon arriv- | al and the lemons sorted frequently. | Some remove all the paper wrap- pers immediately, while others leave them on even to be sold. This| delivering decayed fruit to the cus-| Therefore an opposite con-| dition should be provided when pos- | For some purposes a dry, hard | a plump fresh | one, but it is not salable. Rather than | allow lemons to decay one may pre-| serve them for his own use as fol- | lows: Remove the rind and reduce the| inside to a_ pulp, mix thoroughly with as much sugar as is required for | lemonade or pies, put the lemon into | consequent prices. fruit from perishing and the financial but can the highest E, Whitney. loss, Try it. E. 139-141 Moen eo GHAND RAPIDS. The BEST Sellers BAKER’S COCOA and CHOCOLATE Grocers selling .the genuine md “ Baker” goods do not have to explain, apolo- gize or take back | 52 Registered, Highest Awards Walter Baker & Go, tt. Established 1780 DORCHESTER, MASS. -Ceresota Flour Is a high grade Spring Wheat Patent Made tor and sold to those who want the best JUDSON GROCER CO. Distributors GRAND RAPIDS, MICH. MICHIGAN TRADESMAN July 13, 1910 - -/ ma ~ = “<<, = = OMANSiWO RED | — Morsels of Comfort for the Homely Woman. Written for the Tradesman. Far be it from me to decry the power of beauty. It holds dominion that is all but absolute and, willingly or unwillingly, all bow to its despotic sway. Artists spend their lives try- ing to chisel its likeness in marble or to paint its rude, faint image on canvas. Poets rack their brains to de- scribe its spell in song. It is the Open sesame to much that is most desirable in this world. Because of it beggars have been invited to dwell in the mansions of million- aires and peasants have been sum- moned to abide in the palaces of kings. On account of one woman who had it in surpassing degree, thousands of brave men lost their lives in one of the most bitterly fought and bloody wars of antiquity. Much as beauty is desired by all persons, regardless of age, sex or condition in life, its possession is re- garded as the peculiar proper herit- age of the maiden or young woman. Ugliness of countenance or figure in such a one is almost akin to deform- ity and the girl who lacks a reasona- ble share of comeliness and good looks seems, by some cruel malig trancy of Fate, to have been defraud- ed of her legitimate birthright. If, to offset the heavy handicap of plain features, she chances to have neith- er wealth nor social prestige, then does her case seem to herself and to her friends to be well nigh hope- less, and in her despair she is tempt- ed to cry out with Job of old, “Let the cay perish wherein I was born!” Perchance the forlorn damsel writes to some Advice Column, that accessible oracle to which the mod- ern woman has come to turn in her every perplexity. In due time the steretyped reply will appear: “Dear Sister of the Sorrowing Heart—Cease to be troubled because ef your big nose and muddy com- plexion. Cultivate a cheerful temper and an obliging, helpful disposition. Be kind and unselfish and you can not fail to make friends. A loving heart always will find loving hearts. Genuine worth is better than mere prettiness. Comfort those who are in sorrow and you will win lasting gratitude, which is far more to be Cesired than the evanescent flattery cf thoughtless gallants. Cherish high ideals and noble thoughts and, as the years roll past, your countenance will undergo a marvelous transfor- mation, so that your plain features no longer will be noticed, for your sol — your real soul — will shine through.” No one can find any fault with this counsel or challenge its fundamental correctness. It is simply a rehash of “Beauty is only skin deep,” and “Handsome is as handsome does;” the old adages appearing in a new guise, thinned and modernized and brought up to date. But it is highly unsatisfying to the girl. It is like telling a weary desert traveler not of some cool oasis close at hand but of the plashing foun- tains and fertile fields to be found in a land lying hundreds of miles across the sands; or like handing a starving man a promissory note, payable in meal tickets five years hence. The girl is not asking how to attain an adorable character in middle age; reither is it a saintly halo about her head after she dies that she is want- ing; but instant and immediate beaux and bonbons, invitations and compli- ments. She does not like being a wall- flower, neglected and unsought, but covets the chance to be in the swim with the rest, receiving the atten- tions proper to her age and sex. Is there hope for the homely girl? Let her dry her eyes and take cour- age, for verily there is. The race is rot always to the swift nor the bat- tie to the strong. Superabundant powers are often overborne’ by meager resources skillfully manipu- lated. There is much in knowing how to play one’s cards. The homely girl or woman should lose no time, but must at once take a kind of inventory of herself, and then she should cultivate diligently the gifts with which she finds she has been endowed. If chary old Mother Nature has given her only one little bit of a talent, let her make the most of that. Possibly she has a voice and can sing well. Perhaps she can play common music in a way to de- light common ears. Surely she can acquire some social grace or knack that will render her presence accept- able in almost any company. If only I could make the homely woman understand what it means to her to become a good talker she would speedily apply herself to the art of social colloquy, than which there is no accomplishment which yields more abundant harvests. The Princess of the Arabian Nights kept her head on her shoulders through the marvelous power of her tongue. It is just as true to-day that no so- sial decapitation can befall the real- iy good conversationalist who, of course, knows how to listen as well as talk. The homely girl will not receive as many compliments or get as large or as expensive bouquets of American Beauties or be followed by as long a train of admirers as her handsome friend or sister; but, if clever she may have enough of all these good things to keep her comfortable, so to speak, and to prevent her being shelved or becoming a morose non- entity. “Every dog has its day,” says the old saw, and from the time she is 16 until she is 25 is undeniably the day of the beauty. Then she is hav- ing the time of her life, and the homely damsel does well if she can hold her own, as it were, during this period, But the beauty, when at the very zenith of her prosperity, often will allow some homely girl of her set to steal a march on her and snatch the most coveted matrimonial prize of the season right from under her face and eyes. Why the woman who has had the rick of all the choicest timber in the woods so often takes up with a crooked stick is hard to tell. Cer- tain it is that the plain girl who is shrewd and sensible, although she may never have had more than three er four suitors in her life, is apt to surprise her friends by securing a far better husband than does the belle who can boast of proposals by the score, After the age of 25 or at most 30 the power of the beauty begins to wane. If, as is often the case, she has relied wholly upon het looks and not taken the trouble to cultivate mere lasting attractions, the spell of her enchantment is soon over and her sun sets early. The virtues of sympathy and unselfishness so elo- quently urged upon the homely girl never have been considered neces- sary for her. Her once pleasing fea- tures take on the lines of dissatisfac- tion and peevishness. Her soul be- gins to show through and he passes on into middle life as unlovely and unlovable as a spoiled child, which in reality is just what she always has been. In striking contrast is the homely woman, who, if possessed of brains. upon reaching maturity, is just be- ginning to come into her own. By this time she has learned what she miay wear to advantage and what she must avoid. She knows how to car- ry herself. She has found out her strong points, which may advantage- ously be brought to the front, and the failings that must be kept in the background. Moreover, the trite sayings of the Advice Column are coming true. The face that once seemed an ill-fitting’ and expressionless mask has been brought under the control of the mind within and has come to be its appropriate index. The soul begins to shine through. Again the ugly duckling has been metamorphosed in- to a beautiful swan. The homely woman of 20 has become the charm- ing matron or bachelor girl of 40 and may take to herself the credit and satisfaction of having played most admirably in the game of life, notwithstanding the fact that Nature saw fit to deal her a poor hand. Quillo. Se It takes more than church fairs to j make a fair church. A Nice Calculation. Two very dear old ladies walked up to the window where tickets were to be sold for two popular concerts. They wanted tickets for both nights, but alas! those for the second evc- ning were all gone. This was the more popular entertainment of the two. “I’m so sorry, my dear!” pattered ene of the old ladies to the other. “We did want to go, didn’t we, and we wanted to go both nights.” “You couldn’t give us two tickets for each night?” enquired the other of the clerk. “No, maam.” “You haven’t two seats anywhere for the second night?” “No, ma’am. Couldn’t give noseroom.” A great resolution beamed upon her gentle face. “Then,” said she firmly, “give me four tickets for the first night. We will make them do.” “Why, sister,” quavered the other, “you going to invite somebody?” “No,” said she, “but if we can’t go both nights—” She paused, bewil- dered, quite out of her calculation. Then a happy thought struck her and she added, “We'll go twice the first night.” you ——_~~+~+ Wayside Wisdom Women’s rights are all that some women have left. It is sometimes only a step from the ridiculous to the sublime. Nobody believes the truth until he has found it out for himself. There is a kind of fellow who would like to be kicked by a mil- lionaire. Considering how good everybody says he is, this is a dreadfully wick- ed old world. You may forget the man who help- ed you, but you will always remem- ber the one who hindered. With the average girl father’s front porch is merely a short cut to hub- bly’s kitchen. Many a man has asked a girl to share his lot in the hope that her father wotld build then.a house on it. If there is anybody who deserves Sympathy it is the girl who is try- ing to decide which she shall marry —a rich sinner or a poor saint. The average man’s wit is always an hour too late. A Lucky Find. Mrs. Jones (sternly)—Delia, my husband found a button in the hash yesterday. The Cook—Faith, I’m mighty glad iv that, ma’am! Mrs. Jones why, pray? The Cook—It wor off me best shirt- waist an’ I know I’d have had a tur- rible time thryin’ to match it. (angrily)—Glad? And ——_-_-?2---=> A Stickler For Principle. Mrs. Sububs (apologetically)—I hope you won’t be angry, Delia, but my husband isn’t exactly satisfied with the way you cook meats. New Cook (haughtily)—Thin he has me sympathy, Ma’am; but iv ye imagine for wan moment that I’m goin’ to cook down to his taste, thin ye’re sadly mistaken in yer cook. es 20 aAARETEGSRELOEREPENRANOSMDONNE peer .> A pious fraud is sin’s best friend. | | | [RAGE ind Quickly. YOUR DELAYED FREIGHT Easily We can tell you BARLOW BROS., Grand Rapids, Mich Ww “MORGAN” Trade Mark. Registered. Sweet Juice Hard Cider Soiled Cider and Vinegar See Grocery Price Current John C. Morgan Co. Traverse City, Mich. | Your customers like it a] BECAUSE 4 It is absolutely pure. It requires no soaking. it can be cooked in fifteen minutes. 4 It is never soggy or 4 lumpy. 4 One package makes six quarts of pudding. “ You ought to like it i BECAUSE 4 It always satisfies your 4 customers. It brings to your store j the best class of trade. Cee tee } It moves; it’s a real , a i / neal Staple. It pays you more than an ordinary profit. If you have Minute Tapioca in stock, push it. It will pay you. If you haven’t it, send us your jobber’s name and we will send you a regular package to try in your own home. A trial will tell you more in a minute than we can tell in an hour. When sending for the package ask for ‘“‘The Story of Tapioca.”’ It’s free. We are ready to do our part. Are you? MINUTE TAPIOCA CO., 223 W. Main St., Orange, Mass. MINUTE Dien Pos Se Se er aww TAPIOCA| - exchanges in its system. GROWTH INCREASES INVESTMENT But added telephones mean at once increased income. CITIZENS TELEPHONE COMPANY Has enjoyed a net growth of more than 200 telephones in its Grand Rapids Exchange during the past two months, anda great growth in others of its many exchanges and long distance lines, so that it now has MORE THAN 10,460 TELEPHONES In its Grand Rapids Exchange alone, and about It has already paid FIFTY QUARTERLY DIVIDENDS And its stock is a good investment. INVESTIGATE IT Ac 25,000 telephones in other SEALED BOXES! 2"? Boxes-60in case (120!) 5 Boxes- 241n case (120'25) BEST SUGAR FOR TEA AND COFFEE / Q > Z TRADESMAN July 18, 1910 1))) Hs ae » Onn)? yyy EVIEW or ™ SHOF om nf LE ZEA S Ric) = oe CRA ic JA ds tbr MIS LY, Pre, AD 37 5 y a) ) Jr ys a Better Shoes and Better Merchandis- osened ing Methods. Written for the Tradesman. Some one has called attention to the difference between a storekeeper and a merchant, observing that the former term applies rather to the methods of selling goods in years gone by, before the science of sell- ing had developed as it has in these days, while the term “merchant” is better suited to designate the alert, resourceful, up-to-date retailer of the new era of merchandising. The old time shoe merchant of the smaller towns and cities was a hear- ty, jovial, hail-fellow-well-met; had a way of taking things easy; went on the low gear in the matter of pub- licity and found time to whittle pine sticks and discuss the weather, poli- tics and local news triends and cronies in the combined stock—and rest-room in the rear of his store. But now the shoe dealer in these smaller towns and munici- palities is citified in his methods and entirely too busy to encourage loaf- ing in his place of business. Consequently he has inaugurated a reform both in the store front and in the combined stock—and_ rest- room in the rear. He installed a new modern wood or an ornamental iron front, modified his windows to suit the needs of the window trimmer: while the headquarters of the loafers has been modified to suit the exigen- cies of modern conditions. The old “split-bottom” chairs have disappear- ed. Gone, too, is the time-honored, tcbacco-stained “spit-box’” with ab- sorbent, germ-propigating sawdust. The average shoe store of the small- er towns and cities looks like a place of business. The truth is the shoe merchant in the smaller centers of population has realized that modern conditions de- mand modern methods. Shoe retail- ing to-day is not what it used to be twenty or thirty years ago. Oldtime shoe dealers used to be fairly well satisfied if they could sell their cus- tomers about two pairs of shoes per man during the year, one heavy, coarse pair of plow shoes and a pair of fine boots for Sunday wear, The idea of “seasonableness” had not as yet found its application to the shoe retailing industry. Trade waited on recurrent and insistent needs, and nobody ever stopped to consider that continuous business could be creat- ed by continued exploitation. As a matter of fact there was practically no exploitation at all. When the old shoes or boots wore c1:t—and they were sometimes a long time in wear- ing out—one’s customer might be ex- items with his | in most any Saturday; but not before. How remote those days seem! In this day of competition, in this age |Of scientific and persistent exploita- ition, in this age of “seasonable foot- |wear,” wherein our shoe needs have ibeen multiplied many fold; so that in- istead of buying one or two new | pairs of shoes or boots during the lyear we must buy not less than three illew pairs and more likely four or | five new pairs! Instead of the fine |kip boots which our fathers wore for idress purposes we buy shoes adapted jto the particular requirements of the iseason. And we spend about three dollars on footwear where our fa- | thers spent one. But we get the dif- | ference in the way of increased com- ifort and style. I wonder how a | young man of to-day would take it lif he had to don a pair of fine cus- tom made kip boots one of these siz- zling, sweltering summer nights and call on his lady love or appear at seme social function! Yet it hasn’t been so many years when that was the thing to do. Country Trade Demands Better Shoes. After the passing of custom made, hand sewed boots, such as our fa- thers and grandfathers wore for dress purposes, we had an interim of cheap machine made shoes. The regimen of cheaper shoes is gradually yielding |. to the better shoe values and the higher prices. There is, to be sure, a counter-current in this movement to- wards the better grades and the high- er prices in the fake “sample” shoe Stores of the larger towns and cit- ies; but this temporary trade menace has not as yet invaded the smaller communities. People both in these smaller com- munities and in the country are now wearing better shoes than they were a few years back. They are paying more money for their footwear. And they are buying shoes with more style and “class” to them. Travel- ing salesmen who make the smaller communities wherein shoe dealers ca- ter largely to country trade realize this and they carry thither their very best sellers. “Show me your new cnes,” says the shoe dealer of the lesser towns; and the manner of his Saying indicates that he already knows about how the new ones ought to look. He has been reading about them in his trade papers. He has perhaps seen halftones of them. If the foreparts are to be shortened and the heels built a trifle higher he -S aware of the current trend in that capricious somewhat which we call style. And the is not slow to tell the salesman that his trade must _|a matter of fact, than have the new ones. “None of your stock accumulations of slow movers for me,” he says, “I want the very niftiest creations you have hidden away in that sample case.” I know of certain sections of the country—farming sections, I mean— where the dressy young men pay $5, {6 and $7 a pair for their shoes. They are prosperous, thrifty young farm- ers and sons of farmers, and they have the money—lots more of it, as your city young men. The sober truth is that prosperity resides in the country just et present. Young people of the country have more ready cash any day in the week than your young peoule of the city. Fruit, produce, farm products and everything pro- cuced by the soil commands prices which seem slightly more than fanci- ful. When one steps in a delicates- sen shop and pays for a couple of “springers” to take home to one’s wife, it gives him an increased re- gard for the farmer. The allegedly funny man who caricatures the “hay- sced” for the comic papers will have to hunt another subject. When farm- ers throughout the country are buy- ing automobiles, mechanical players and genuine imported Circassian wal- nut chamber suites; installing heat- It Pays to Handle MAYER SHOES ICHIGAN SHOE COMPAN Wholesale SHOES 146-148 Jefferson Ave. AND RUBBERS Selling Agents BOSTON RUBBER SHOE CO. DETROIT It Is Just stages. tion. your order. As Necessary That you carry the right kind of vacation shoes as any other line if you want the family’s trade at all Our Elkskin Line For Men Boys and Youths Wears the longest and feels the most comfortable to the foot You can’t get anyihing to take their place in the boys’ estima- You needn’t wait for sizes to be made up if you send us Let us have it today. HEROLD-BERTSCH SHOE Co. Makers of the Famous H B Hard Pan and The Bertsch Shoe Lines Grand Rapids, Michigan July 13, 1910 MICHIGAN TRADESMAN ing plants, gasoline power plants and sundry other expensive time-and-la- , bor-saving machines — and paying spot cash for them—it is evident the farmer is not suffering by this fren- + ‘ zied high price era. 7 Consequently the shoe merchant who is catering to country trade had * better put in a stock of live ones. Let them be well made, stylish and 7% right up to the latest dictate of fash- a ion; and he needn’t worry about the price. He can ask $5 and $6 for them —and get every cent he asks. But _ let him be very sure he has the #@ goods that are worth the money; for your country trade nowadays is an % intelligent constituency. v fy Improved Facilities. Consider the improved facilities 2 mr of any of our representative sections ‘of this prosperous Middle West + railroads, interurban traction lines, rural free delivery, telephone service and what not! Day by day city news- papers are distributed throughout the country, so that the intelligent, pro- yy gressive farmer may read each aft- ernoon the budget of the world’s news. His wife and daughters talk over the phone to the daughters and wives of other farmers. They discuss styles, forthcoming lectures or so- cial events in the nearby town (of which they are practically suburban- ites); and they keep themselves in- formed upon all those things which are dear forevermore to the eternal- ly feminine mind. Towards the end of the week the farmer gets his tech- x nical journals, his weekly magazines and ‘his religious periodicals, Every- thing of real significance in the 5 world’s progress reaches him just as soon as it does the city dweller, Inevitably, therefore, the farmer is JZ becoming jifst as well informed as = . = ¢ = = = - = — = = ¢ = ‘ = ‘ = 3 c+ oe 3 ~~ ‘ : _— —- ae ir _ ae : = —_- a= — s - nae oo. — = a Ss = Fo — =. = =e z Z Q Jpdntevvens Wy Ki me is z: rt Wa TI CUHE in AN ANCIENT ORDER. It Finds a Counterpart in Modern Merchandising. Older than Freemasonry or any other fraternal organization. Its history traceable back to Abraham, the Father of the Faithful. An order that has grown in numbers with the in- crease of population. When the question arises, “Who is to blame?” we are prone to glance in the direction of the other fellow. We have so accustomed ourselves to be belief that our troubles come from sources beyond our control that we seldom look within. We blame circumstance, fate, luck or some such elusive thing and con- tent ourselves therewith. We are not often honest enough, nor have many of us sufficient moral courage, to face our problems fair- ly and squarely with a determination to find the real truth. We are quite content to put it on the other fellow. Nor is it strange that this should be so, for from the beginning of time men have sought to belittle their own transgressions by pointing to the faults of others. We have been taught that we could escape the consequences of our own misdeeds if we could find a substi- tute to carry them. Through experience we have learn- el that if we can turn attention to side issues we may frequently be- fog the main issue. It is the old habit of putting it up- on the “goat.” Abraham, the Father of the Faith- ful, was the first Grand Master of the Order of Goats. He knew that he had transgressed and he looked for a means of cover- ing his error. He started to pass it up to Isaac, but found a goat, “caught by the horns in the bushes,” and proceeded to transfer the responsi- bility to his “Bucklets.” The idea was a good one and like most good things, it was _ passed along to posterity. When Moses and Aaron sought to lead the children of Israel out of their bondage in Egypt they found difficulty in controlling them. They bethought them of the plan which had been pursued so success- fully by Abraham and made a rule that any man who had troubles he wanted to’ get rid of might go to the tabernacle, place his hands on the back of a goat, transfer his sins to the victim and thus escape paying the penalty. Anything that will enable one to transfer responsibility for wrong ac- tion is always looked upon with favor. When the priests and leaders of the Jewish church had become so corrupt that rebellion was rife, they looked for a means of befogging the issue. Just about this time a new teacher of ethics appeared. He began to teach that the spirit of the law was of greater conse- quence than the technical observance of its letter. He taught that all men were broth- ers; that our neighbors were those who needed our help; that if any im- provement in condition was to come it must come through a change of viewpoint. He preached the worth of hands, ure hearts and thoughts. But when the priests and leaders learned of these things they recog- nized in him a proper candidate for the Ancient Order of Goats. The Grand Master of the lodge in Palestine at that time was one Pi- late, and he didn’t like his job. But he officiated at the ceremony never- theless, and put this new teacher through all three degrees in one sit- ting, clean right And so it has always been. Let one try to show others a better way of doing things, let him endeavor to correct abuses, let him try to tear a few bricks out of the wall of preju- dice and he is sure of election to the Order of Goats. The history of Rome is filled with the names of illustrious candidates |who were initiated into this order in |cne form or another. Our own Washington caped initiation during winter at Valley Forge. Abraham Lincoln was chosen as ithe “goat” to bear the burden of the | sins of centuries. Theodore Roosevelt was _ selected by the parasites of Wall street to bear the responsibility for their mis- deeds. Every effort was made to befog the real issue resulting from extrav- agant speculation, and every attempt was made to put upon him the re- sponsibility for a panic which was engendered by the money ring in the East. Men have always sought to eScape the consequences of their own mis- deeds. They have foolishly tried to cir- cumvent the absolute law of com- pensation. barely es- that bitter themselves into the belief that they were deceiving others. But the attempt is a vain one. A generation ago we began to face a new condition in merchandising. The method of distribution through the jobber to retailer and thence to the customer had proved to be cum- bersome and extravagant. In the large cities the department stores began to deal in a great va- riety of merchandise and buy direct from the manufacturer. This was a step in the right direction as_ it meant economy in distribution and lower prices to the consumer. In the country district the order catalogue houses attempted to do for the farmer what the depart- ment stores were doing for the ur- banite. But they began with cheap and inferior lines to cut prices, This basis of comparison was unfair. The censumer did not take into account cuality and the cost of delivery. mail Now please note that this was the jobber’s problem. He should have met it fairly and squarely by supplying to his cus- tomers the quality of goods. they were obliged to compete with at prices low enough to insure a profit. He should have dealer the ammunition to fight this invader of his territory. He should have begun a campaign of education to show the public the unfair basis of tke comparison of values. He should have arranged to meet the competi- tion that his own extravagant meth- ods of distribution had made. Did he face the did not. Instead of meeting the fairly and squarely— furnished the music? Verily, he situation WALTER SHANKLAND & CO. 85 CAMPAU ST., GRAND RAPIDS, MICH. Mich. State Sales Agents for The American Gas Mach. Co. Albert Lea, Minn. Acorn Brass Mig. Co. Chicago Makes Gasoline Lighting Systems and Everything of Metal A Good Investmen: PEANUT ROASTERS and CORN POPPERS, Great Variety, $8.50 to $350.04 EASY TERMS. Catalog Free. KINGERY MFG, CO.,106-108 E. Pearl St.,CincInnati,0, Columbia Batteries, Spark Plugs Gas Engine Accessories and Electrical Toys C. J. LITSCHER ELECTRIC CO. Grand Rapids, Mich. Mica Axle Grease Reduces friction to a minimum. It saves wear and tear of wagon and harness. It saves horse en- ergy. Itincreases horse power. Put up in I and 3 Ib. tin boxes, 10, 15 and 25 lb. buckets and kegs, half barrels and barrels. Hand Separator Oil Is free from gum and is anti- rust and anti-corrosive. Put up in 14g, rand 5 gallon cans. STANDARD OIL CO. Grand Rapids, Mich. Instead of admitting his errors and The Only Wholesale Ha CLARK-WEAVER CO. In Western Michigan Exclusive rdware House 32 to 46 S. Ionia St. a Grand Rapids, Mich. NSS SS SSS WV \ a7 a SX NS S S335) z the They have been content to fool ae E 4 vial si FOSTER, STEVENS & CO. Exclusive Agents for M chigan. SN aOR Ug ~ a ‘ S . Ss m assy WSs OBI Ss SA) e SS (CKEAN SAFEN Os \( «@ OCU Sat HES Gu SONS Grand Rapids, Mich. Write for Catalog. SRS, 310 1} Hee ra & , 7 ¢G 7 7 © wt What Other Michigan Cities Are Do- ing. Written for the Tradesman. Flint has installed a new pump at the Water Works, which increases the daily capacity of the plant to 14,- 000,000 gallons, or double the former capacity of the station. The Big Rapids Board of Trade will assist in locating the site for the new postoffice in that city. A Few Hints About Manistee as a Summer Resort is the title of an at- tractive booklet just issued by the Board of Trade. Kalamazoo reports a large and un- usually fine crop. and ments are beginning. The crop is being planted. The Grand Haven Commercial Men’s Association ‘has been formally launched with the following officers. President, B. P. Sherwood: Vice- President, Peter Van Zylen: Secre- tary, John H. Reichardt: Arie Van Toll. Having landed four new industries for Pontiac within the past months the Commercial Association evidently is justified in having chos- en as the city’s slogan, Keep Your Eye on .Pontiac. Youll Like Port Huron seems to he catching on exceedingly well as the slogan of the Tunnel City. It is being liberally used in signs, in the newspapers and in other printed mat- ter intended to boost the town. Detroit parties are. trying to inter- est the Pontiac Commercial Associa- tion in the project of constructing a macadam highway from Detroit to Pontiac. Monroe is having an _ industrial boom, The River Raisin Paper Co. has been incorporated with $100,000 capital and will break ground this week for a big factory. The Mon- roe Binder Board Co. has completed a large addition and will soon start work on another. This company has plans also for erecting a plant cost- ing $175,000, for the manufacture of folding boxes and shipping cases, employing 250 hands. The city also has $90,000 worth of street paving to do and is wondering where the labor is coming from and how the men are to be housed. Almond Griffen. ——_~+---~<-__ Nothing Left. “And what are we to understand by the biblical expression, ‘the four corners of the earth?’” asks the in- structor in theology. “Rockefeller’s corner in oil, Have- meyer’s corner in sugar, Carnegie’s corner in steel and Patten’s corner in wheat,” answers the new student. —_—_>-___ True saints never groan over the gtowing pains of grace. celery ship- second Treasurer, two Fans Warm Weather Nothing is more appreciated on a hot day than a substantial fan. Especially is this true of country customers who come to town without providing them- Selves with this necessary adjunct to comfort. We have a large line of these goods in fancy shapes and unique de- signs, which we furnish printed and handled as follows: 100. - - 200 - 300 400 - 500 1000 - - 15 00 We can fill your order on five hours’ notice, if necessary, but don’t ask us to fill an order on such short notice if you can avoid it. Cradesman ompany Grand Rapids, Mich. MICHIGAN TRADESMAN July 18, 1910 svyyi Ne AU ney B ANN aan — —< The Kind of Men Want. I would instantly discharge any man in my employ if it came to my knowledge that he had told a lie— no matter how mild a lie, or wheth- er it was told purely “in the interest of business” and resulted in getting a big order; no matter how high the standing of the salesman had been previous to the occurrence, or what liis capability, or my personal regard for him—I repeat that if I knew that he had made one untruthful state- ment his connection with the Oliver Typewriter Company would end at once. With me this is not so much a matter of ethics as business policy. The business we run is not a train- ing school of morals of salesmen. Cur hard and fast rules with regard to absolute truthfulnes were not Griginated so much with a view to exalting the standard of personal conduct as to protecting our own interests in business, Sales Managers A great many gifted men have fiz- zled out and missed their aims in iifé when they might have been suc- cessful leaders, through having prac- ticed the telling of “business” false- hoods. A great many causes have failed by reason of the wavering faith of people who should have been their supporters—and this through no bet- ter reason than that too enthusias- tic champions exaggerated or _per- verted facts “in the interest of” their cause. There are a great many busi- nesses which deserve to succeed but will never do so, because the public on whose good will they depend for existence has been schooled in pre- vious years into a chronic state of incredulity. In order to build up a business of any kind and have it grow its pro- moters and representatives have first to win the unshakable confidence of the public—and this they can not do unless every assertion on which their claims for patronage are based is true in the strictest sense of the word. The mildest and most plausi- ble falsehoed, even although it should have the effect of bringing thousands of dollars increase in business, is Likely to result in incalculaby greater Camage, once it is discovered and the news of it begins to spread. For this reason any sales organi- zation which is founded not only for temporary profit but with a view to maintaining its supremacy and _ its control of trade, should exact the most rigid regard fr the truth on the part of each and all its represen- tatives. It is a part cf haman na- ture, I suppose, that when a man has | mity, been told one hundred facts on any subject and discovers one of these facts to be false, he immediately dis- credits all of the other ninety-nine. Not one firm that supports itself by selling manufactured products of any kind can afford to retain in its employ a salesman who can not be depended upon to tell nothing but the truth under all conditions. That is why I am so firm in my deter- mination that the slightest lie should cost the man who told it his posi- tion with us. We do not believe in spying on salesmen or in any system oi surveillance intended to trap him in falsehoods; so in order to carry into effect our plan of having only truth-tellers in our force we have to take the utmost care in selecting the right men from the ranks of appli- cants. When a man applies for a position jas salesman for the Oliver typewrit- er the department head to whom he makes his application satishes him- self first as to the man’s antecedents, the degree of education he has had and his character so far as the latter can be determined. We want proof that the man has spent the previous years of his life working to good purpose; that there was nothing vi- cious or immoral in his early envir- onment, and that his parents were progressive and respectable. It is not t-con -s!npsaofon- mdfl rdi ndl nnn sufficient that the applicant appears well and bears flattering recommen- dations from recent employers; we want to search beyond these imme- diate and obvious facts about him and to be as sure as we can _ that there are no concealed influences in his life that might incline loyal or dishonest actions. him to dis- A great many business houses are less thorough in such investigations because they do not consider perma- nency as essential in the salesman’s relation with the house. They con- sider that it is easy enough to drop the man if he does not turn out to be all that could be expected, and overlook the fact that the constant trying-out of men who prove unsat- isfactory and are finally dropped, is a great detriment in the conduct of business; first because much time is lost in these experiments, and second because the customers whom such beginners have tried to sell are like- ly to have been treated with in a blundering fashion, and to have re- ceived wrong impressions which it is difficult to correct. Then, too, some salesmen on being dismissed for in- efficiency, might leave the service of the company with a feeling of en- and maliciously attempting to bone. ‘the salesman takes a deep personal 'Of his hair. use what knowledge they have gain- ed of its methods to its disadvan- tage. It is, therefore, a most desirable thing that when a salesman comes in- to the employ of the firm it should be with a feeling on both sides that the relation is to be a permanent When these conditions exist interest in the product he is selling, talks with the force of religious con- viction on the subject of its merits and works heart and soul not only ior his own advancement but for that of the interests he serves. We want our salesmen to believe in our type- writers and to believe in them so absolutely that they could not be induced for double their present sal- ary to sell any competing machine. The kind of men who will enter the employ of one house—go about for a year or two haranguing the public as to the superiority of its goods— and then as a matter of convenience go on the road with a rival line and try to convince himself and others that that rival line is best, when he knows differently, is not the sort of man we could class as a salesman at all. If he is capable of doing this he is incapable of working ‘on princi- ple, and however brilliant the re- sults he gets he is never to be re- lied upon. Loyalty is the chief requisite in the man who wants to succeed in salesmanship. I believe that the more thoroughly educated a salesman is the more competent he is apt to be. It is a mistake in my estimation that edu- cation makes snobs of people or un- fits them for the practical duties of life. College education is an impor- tant thing, and we should be glad to recruit our entire force from the ranks of college graduates if this were possible. This is not saying that there are not a great many bril- liant and successful have had little or no education at all. They are exceptions to the rule that education is important in sales- manship, instead of being, as there seems to be an inclination to sup- pose them, proof that the salesman is better off without having any ‘frills of learning.” The chief value which I eplace upon this matter of education is not so much the ver- satility it gives a man as the moral effect which it has in developing him. The man who has a thorough college or even high school education has iearned to know other people at their best and must have assimilated a good deal of his instructors’ respect for accuracy. He has learned the knack of classifying information of all kinds and of expressing himself readily. He is, therefore, prepared, when he goes out in the business world to meet all men on a common level. He is at home in the office of the greatest magnate, and has none of the awkwardness that is so com- mon under such circumstances to the man who is weighted down by oa consciousness of his ow tainments, salesmen who n inferior at- Ricord Cradwell. ——-—e~-~ You can’t pick a winning salesman by the cut of hi S coat or the color Self-Control. At each moment of a man’s life he is either a king or a slave. As he surrenders to a wrong appetite, to any human weakness; as he falls prostrate in hopeless — subjection to any condition, to any environment, to any failure, he is a slave. As he day by day crushes out human weak- ness, masters opposing elements within him, and day by day creates a new self from the sin and folly ot his past—then he is a king. Alex- ander captured the whole world ex- cept—Alexander. Emperor of the earth, he was the servile slave of his own passions. We envy the success of others, when we should emulate the process by which that success came. We shut our eyes to the thousands of instances of the world’s es—mental, moral, physical, finan- cial or spiritual—wherein the final success came from a_ beginning success- great far weaker and poorer than our own William George Jordan. Hotel Cody Grand Rapids, Mich. A. B. GARDNER, Mgr. Many improvements have been made {in this popular hotel. Hot and cold water have been put in all the rooms. Twenty new rooms have been added, many with private bath. The lobby has been enlarged and beautified, and the dining room moved to the ground fioor. The rates remain the same—$2.00 $2.50 and $300. American plan. All meals 50c. The Breslin Absolutely Fireproof Broadway, Corner of 29th Street Most convenient hotel to all Subways and Depots. Rooms $1.50 per day and upwards with use of baths. Rooms $2 50 per day and upwards with private bath. Best Restaurant in New York City with Club Breakfast and the world famous “CAFE ELYSEE” NEW YORK If every traveler who came to Grand Rapids stopped at Hotel Livingston Grand Rapids, Mich. the outside world would hear pleasant stories about this city’s accommoda- tion. ai Tio ents ites olly lex- the his 4, oq = + Tea = ~ =a ae & ~ 4 <= + € vat + ~ a A July 138, 1910 MICHIGAN TRADESMAN 41 A Century of Firecrackers, It was in 1780 that America began to buy firecrackers from China, In that year Richard Broome, China merchant, of Pearl street, New York, began to bring a few hundred cases of firecrackers in his tall clipper ships that raced home with teas from Canton. The letter of Mr. Adams advising good patriots to burn gun- powder and make a joyful noise in celebration of our National deliver- ance from tyranny was still a potent influence in the land, and wisé Mr. Broome helped the good patriots to burn and to boom. John Chinaman had used firecrack- ers since the beginning of time to Elease his gods and scare off devils, but with the demand from America steadily growing he increased the manufacture until finally the people oi the United States were using one- half of all the firecrackers made— leaving the remaining half to be di- vided among China and all the rest of the word. Up to a few years ago we Americans were using 700,000 boxes of firecrackers a year, every box containing forty packages of six- ty-four crackers each—in all, we pop- ‘ped 1,792,000,000 firecrackers a year, That is, Young America enjoyed T,792,000,000 opportunities to kill or cripple himself every year. So great a demand for the fire- crackers put many thousands of hands to work. To estimate the ex- act number is a mental, moral and physical impossibility. So far as Chi- nese statistics may be relied upon, it iS certain that in the Canton dis- trict alone 100,000 persons are engag- ed in the manufacture. The three additional provinces would swell the number to at last 300,000. The work- ers are aged and decrepit persons, convalescents in hospitals and tiny children. The infants begin at the age of 5, serve an apprenticeship of @ month or two without pay and when they are proficient earn daily as much as fifteen to twenty cash— equal to so much less than One cent that the American imagination can not stocp so low. ee Retires From Corn Products Refin- ing Co. New York, July 12—Joseph B. Reichmann has severed all active connection with the glucose combine, although still President of the Na- tional Starch Company and also a director of the Corn Products Refin- ing Company for the time being. His retirement is owing to other business. Mr. Reichmann was associated with the old Corn Products Company previous to its acquisition by the Present $80,000,000 corporation, of which E. T. Bedford is head. Mr. Reichmann is President of the Car- negie Trust Company, to which he is devoting practically all his time. He is also President of the Platt Iron Works at Dayton, Ohio. E. B. Weldon, Vice President, is acting as the executive head of the National Starch Company. The Davenport plant is preparing to start up in order to meet the expected heavy fall trade in svrun. a pressure of All the works of the Corn Products Refining Company, therefore, will be running by August 1, What will interest persons in glu- cose and starch circles is the an- nouncement that P. L. Saenger has resigned as superintendent of the Roby plant of the American Maize Products Company, controlled by Royal Baking Powder interests. Mr. Saenger will be succeeded by R. £. Daly, who has resigned a_ similar position with the Union Starch Com- pany. A story is told in this con- nection that Mr. Saenger contem- plates organizing a new company which proposes to turn out glucose and other by-products. Lower ‘Wall Street heard a report to-day that the Royal Baking Powder Company intended to do away with its bonus plan, under which, it is said, customers who increased their sales in baking powder 10 per cent. per annum were allowed a bonus of 3 per cent. of late years. The American Maize Products Company, which jis an important competitor of the Corn Products Re- fining Company, is now grinding ap- proximately 12,000 bushels daily, of corn —_»--____ Cut Excess Rate on 3-cent Lines. Lansing, July 12~The Michigan Railway Commission issued an order to-day to become effective August 1, compelling all railroads charging a three-cent Passenger rate to charge the same excess baggage rate as the two-cent roads. Upwards of twenty- five roads, including the small lines in the northern part of the State, are affected by the order. O January 15, 1909, a new schedule was put in effect figuring the excess tate on the passenger rate basis, but this prevented passengers using roads charging different rates from check- ing their baggage through. The rail- roads finally protested the rate in but received an adverse decision from the supreme court. the courts, The excess rate now in effect is fig- ured on a mileage basis. A passenger is allowed 150 pounds free. The min- imum charge for excess is 25 cents. Eight cents per 100 pounds is charg- ed for the first ten miles. An in- crease of two cents per 100 pounds is charged after the first ten miles traveled up to fifty miles. Beyond that to 360 miles the rate is three cents per 100. oo Butter, Eggs, Poultry, Beans and Po- tatoes at Buffalo. Buffalo, July 13—Creamery, fresh, 25(@209c; dairy, fresh, 22@23c; poor to common, 20@2Ic. Eggs—Strictly fresh candled, 22@ 25c; at mark, 20@atc. Live Poultry — Fowls, 16c; broil- ers, 22@25c; ducks, 13@14c;_ old cocks, 12c; geese, roc; turkeys, 15@ 17e. Dressed Poultry—Iced fowls, t7c; iced old cocks, 13@14¢. Beans — Pea, hand-picked, $2.40@ 2.45; red kidney, hand-picked, $3.50; white kidney, hand-picked, $2.90; matrow $3.15@3.25; medium, hand- picked, $2.40@2.45. 16@ Potatoes—New, $1.25@1.70 per bbl. Rea & Witzig. Sell Yourself Before You Tackle Prospects. A chief quality of a successful salesman is earnestness. The reason you are not selling more goods to merchants is that you have not all scold yourselves yet. You have got to believe in your product yourself before you can make anyone else be- lieve in it. It is no use to try to start a flame of enthusiasm in some- body else if your own mind is full cf icy doubts. Go off around a cor- ner somewhere, where you can be alone, and sell yourself a line of the article we make. Think over its value; realize it; burn it into your mind. Enumerate its good qualities one aft- er the other; get a realizing sense of each one. Sweep out of your mind, like so many cobwebs, any apologetic feeling regarding it. You are not try- ig to persuade the business man to waste money. You are selling him something that he needs. You are helping him to increase his profits. You are doing him as great a favor as he does you. Say these things over to yourself. Think them in your heart; realize them—they are all true. Light the flame of your enthusiasm and fan it into a good brisk blaze. Then, when you have sold yourself, when you be- lieve in your own proposition, heart and soul—go back and tackle that same man a second time. You are in earnest this time. He will feel the change. There will be an atmosphere about you that will carry respect, He will listen to you. His mind won't wander any more than the marin- er’s needle wanders from the pole. W. C. Holman. ee, Just That Way. There were two men waiting on the corner for the same car, and after each had something to say about the wretched old line one quer- ied: “I see the summer hog abounds on eur line?” “Yes, indeed.” “Gets an end seat and you have to climb over him.” ure,” “Sticks to it as if he was nailed down.” “He does.” “And nothing can make him «shamed of himself. “Not a thing.” “I take pleasure in calling such men hogs right to their faces.” ee de 17 “And I’d like nothing better than to have one of them sass back, so as to give me an excuse to plug him.” “Just my feelings. And then the car swung around the corner and the two men jumped for it and secured end seats and settled Gown to defend them with their lives. ” —_+~+.___ Putting Frost To Work. An interesting application of the freezing system in shaft-sinking was recently exhibited at a colliery in England. When the shaft had been sunk a short distance it was found that a layer of quicksand eighty feet in depth had to be penetrated. To prevent the wet sand from flowing into the shaft it was frozem solid. A circular row of holes, forming a ring Over twenty feet in diameter was made round the shaft and by means of metal pipes a freezing mixture of brine, or chloride of sodium, was caused to circulate in them. This had the effect of freezing the sand in a circular wall round the shaft as herd as rock. On the removal of the soft sand in the center the froz- en wall remained intact, protecting the workmen from the quicksand be- hind it. —_+-.___ Banks at Fairbanks, Alaska, have received $3,000,000 worth of gold dust since the season opened six weeks ago. More than $1,000,000 worth of dust has already been ship- ped to Seattle amd more will follow shortly. Alaska has proved the most Lrofitable investment ever made by Uncle Sam, although it was known for a long time as “Seward’s folly.” That wise statesman was; generally denounced for squandering the mon- ey of the Nation for a Polar region that could never produce anything but ice. He was wiser than his gen- eration. A Saginaw correspondent writes: A. G. Marriott, of Grand Rapids, has assumed the management of the Washburn-Crosby Co.’s business in the Saginaw district, taking the place of Ben McCann, who resigned some time ago after four years of resi- dence in Saginaw. Mr. Marriott has been associated with the milling com- pany for many years, the last four of which were spent as manager of the Grand Rapids district. Mr. Mc- Cann has left for Nashville. Tenn. His family is still in the city and will probably remain for some time. Se New York City hotel men have ¢tarted a round-up to clear the hotel corridors of summer loungers who use the lobbies by the hour, occupy- ing the wicker chairs and enjoying the electric fans and the ice water. The lobby of any big hotel in town. with all the modern appliances for keeping cool, is one of the most in- on a hot day, and the loungers monopolize the comforts to the exclusion of the hotel patrons. —_»~+<-____ Bay City—The Kneeland-Bigelow Co. will close its mill to-day for two or three weeks for general repairs. This company last month shipped by rail 4,227,000 feet of lumber. Mr. Pigelow says business is good and that the market for hardwod i strong. Demand is particularly strong for dry maple with little of it in the hands of manufacturers that is not zlready sold. —_+<-<___ It is remarkable how rapidly pub- lic sentiment has developed in favor cf public parks and playgrounds for children. Nearly every city and large village in the country is moving for the other and many for both. a SS Hancock—Herman Stark has sold his clothing stock to Kremen Bros., of Houghton. ——_—_+<-<.—_— Lake Linden—The clothing store of Thomas Curran has been closed by creditors. viting places one or MICHIGAN TRADESMAN July 13, 1910 Beet. e Michigan Board of Pharmacy. President—Wm. A. Dohany, Detroit. Secretary—Ed. J. Rodgers, Port Huron. Treasurer—John J. Campbell, Pigeon. Other Members—Will E. Collins, Owos- so; John D. Muir, Grand Rapids. Michigan Retail Druggists’ Association. President—C. A. Bugbee, Traverse City. First Vice-President—Fred Brundage, Muskegon. Second Vice-President—C. H. Jongejan, Grand Rapids. eo R. McDonald, Traverse | it : Bieri Seay Riechel, Grand Rap- a Meeting—Kalamazoo, October 4 and 5. Michigan State se ge aca Associa- President—E. E. Calkins, Ann Arbor. First Vice-President—F. C. Cahow, Reading. Second Vice-President—W. A. Hyslop, Boyne City. Secretary—M. H. Goodale, Battle Creek. | Treasurer—Willis Leisenring, Pontiac. Next Meetine—RBéittle Creek. Up-To-Date Grape Juice Formulas. Grape Ball. Use a ten-ounce glass in which place three or four ounces of grape} juice and a lump or two of ice, fill the glass with charged water. Best results will be secured with Clysmic White Rock or a similar water, or use a charged Lithia water. Grape Punch. It’s a good idea to make on a good punch, or to serve it one day a week. are often called upon to punch or the recipe for making it for some function. occasionally ” a “special Hete is a simple but very popular recipe. It is hard to improve upon. Juice of three lemons. Juice of one oranze. One pint grape juice. One quart water. One cup sugar. If served from a punch bowl, add sliced oranges and pineapple. Or for variety, use quartered marshmallows. Grape Phosphate. You can make this your leading phosphate. Jt is a most refreshing drink, easily made and “looks good.” Be sure that your syrup is right. For the syrup use Grape juice, I quart. Simple syrup, 3 quarts. Solution citric acid, I ounce. Ten Cent Grape Phosphate. Use one ounce of the grape syrup prepared as_ stated add two ounces of grape juice and fill with soda. Its a winner with the best class trade. Fancy Drinks Using Grape Juice. There are endless ways grape juice in combination with oth- It blends above, of of er fruit juices and syrups. especially well with lemon, orange, lime, pineapples and raspberry juices. Grape Float. Fill a 12-ounce glass to within an inch of the top with plain lemonade, then carefully float on the top a suf- ficient quantity of grape juice to fill the the and glass, being careful not to disturb lemonade. A _ good, long drink, a thirst quencher. Grape Orange. Take six ounce glass in which place one ounce orange Fill syrup, three ounces 2Tape juice. glass with carbon- ated water. Mint Frappe. } ‘| You} furnish a} using Orange syrup, ™% ounce. Ginger ale, % ounce. Grape syrup, % ounce. Pineapple syrup, ™% ounce. Acid phosphate, 2 dashes. Fresh mint, 4 leaves. Shaved ice, Press mint to sides of glass, then ladd soda, coarse stream to fill glass, istir, and serve with straws. | Concord Snow. In \% glass. a mixing glass place three in a sik ounce stem glass with a slice of pine- |apple and a cherry. ;ounces grape jttice. Serve ° ener cette eemtemeemeemenentl Greaseless Cold Cream. | Stearic aed... 30 ems Sodium carbonate ...... 20 gms | WOlae le 5 ems Cacao butter 7.50 2.602. 5 gms | RyOCrn i: oa MVoter 400 cc. | Mucilage tragacanth 100 cc. Place the ingredients in a capsule lover a waterbath, and heat until ef- ifevescence ceases. Remove from heat jand when it begins to. stiffen add: | Alcohol 30 cc., containing the desired |perfume q. s.; and’ mix well. Permit ito harden. Now reapply heat and jbeat up vigorously until fluffy and |creamy, and: fill in tubes or jars. A J |casein preparation which will answer ithe requirements of our correspond- lent may be made as follows: | Mix any suitable quantity of casein iwith ten per cent. of glycerin, color, lif desired with solution of carmine, \flavor with any essential oil or hand- | kerchief extract and incorporate some |preservative such as a small percent- lage of boric acid. |. If our correspondent has difficulty in purchasing casein, it may readily be prepared as Warm milk ‘to a temperature of about 40 degrees 'C., add a small amount of ammonia and let stand for 24 hours, 'when all the cream or fat will have i|risen the and may be skimmed off. To the opalescent li- quid remaining add acetic acid in ex- follows. | water to surface jcess, to precipitate the casein. Col- lect the precipitate on a_ strainer, |wash it with water until no longer |acid, and finally dry it. Chemically Pure Air Is Black. That a chemically pure air is black becomes a rather astounding asser- tion. But you may prove it for your- self. Take a tight wooden box with cover removed. At each end of the box cut or bore two small holes ex- actly opposite each other. Cover the top and the end windows with sheet glass. Turn the box its side and inside it on the bottom surface, cloth in upon place a sheet of soaked glycerin and over the cloth sprinkle Take the. prepared box for about a little lime. to a dark room and leave it six days. All the moisture in the air will have been absorbed by the lime; have settled You the dust particles will upon the glycerin cloth. have the chemically pure air. You are in readiness {ne test. Light a candle—or, even better, have an electric bulb at hand and turn on the light. Placing the light at the one window, it may be seen if you for look through the box at the other end. But from the glass front no ray of light is visible in the box. Still further, a hand mirror reflecting lithe light to any part of the dark room will not send a single gleam into the broad front glass opening of the box. The air is absolute blackness, which is impenetrable to light—that which exists in stellar space, day and night. any absolute blackness —_+-___ She Will Live. “Doctar, will she. live?” “T hope but it shock and she may be SO, was a sreat years getting over it.” “How can see her and explain how it was and ask her iorgiveness?” “Not three months at least. The very sight of you will at once the Man, have careful.” long before I for recollection. more it will be a lesson to last me arouse should eves, the rest of my life,” replied the teair- father ves. | knew that graduation exercises came next that my dauhter was to read an essay of Lord to and that it sure you been 111i was heedless. I week. I knew loved on the other. be a relations Bacon bacon was to success. I knew that the manuscript was on the clock shelf.” “And yet you—” “Yes, doctor. In the middle of the night baby had colic and I got up to ligth the fire. I grabbed for paper. I took the first thing handy. It hap- pened to be the Lord and it was fried to a crisp. Bacon essay, The aw- ful shriek my daughter gave when she found it missing—her sobs when she knew that her career was ended will ever ring in my ears; but save her, Doctor—save her to forgive me!” And she was saved, and the bill was £6—$2 per. _—-—-so-.——____ The Doctor’s Prescription. For a long time the af- fected to abhor German opera, and the music of Wagner was. until very recent times, the butt of many jokes m the French capital. The story used to be told of a cer- tain bankeir had deaf— 'so deaf that he could no longer hear French who become the discharge of a cannon. His phy- jsician concluded that his ailment was of the sort that might be cured by concussion and took him to hear Wagner’s Lohengrin. The two took seats close to the crchestra—just in front of the trom- bones and trumpets and near the : mouths of these instruments. There came a passage in which the trom- benes and trumpets make a celebrated and terrible blast. At the end OF 1 the barker whispered excitedly and ecstatically to the doctor: “You have saved me! You have Isaved me!” 3ut the doctor paid no attention Torgetting the presence of others, the banker called out: “Doctor! Doctor! | can. hear' Congratulate me!” But still the doctor paid no atten tion. He had himself become totally deaf, —___-. +. —_- Liver or Hepatic Pills. I Deppyeie 26.66... I gt Compound Rhubarb Pill 2 ers For one pill. po eptandmn 7.5051. 5... { ot Podoonyllm .(..55.0.... 1% gr. Compound Extract Colo- Coe ek. iB ors. For one pill. 2. PuOnyimin 6.000. ....0. I4 gr, Resin Podophyllin ...1-20 gt Ipecac, powdered ..... iY gr. Calomet so. IZ ‘or. AlOM oo ee. I-I2 g For one pili. 0 Headache Powders. 1—Camphor Monobramated 3 grs. Sodium Bicarbonate ....10 grs. Cateme (pos... 3 27s Acetantia) (2005... 28 ers Sudan ee. f2 ors Mix; put up in 8 powders. Pp Phenaceti: 22000 i. 30 ers Extract Guarana ...... 10 ers Sodium Bicarbonate 20 eT Cafteme. Citrated ...... 5 ers. Rhubarb, powdered ... 30 2rs Charcoal powdered a0 21s. Mix and divide in ten powders. > 2. -— He Could Stop That. “Well,” said the doctor, briskly, he entered the patient’s room, “how is everything this morning?” “Tt still hurts me to breathe fact, the only trouble seems to be m breath.” “Oh, well, I'll give you somethinz that will soon stop that.” —__.)——___—__ The Antidote. Nurse—Oh, y wicked bo} blotting-paper The give the ou {oO eat! The Wicked Boy—Well, I thought that was the best thing to give him. swallowed half that baby just bottle of ink. FOR SALE $1,200 buys a drug stock and fixtures invoicing more than $1,400; no dead stock. We make this reduction owing to our proprietary medicine requiring our entire attention. If you have the cash and mean bus ness don’t write, but come and investlz@! this exceptional opportunity. Peckham’s Croup Remedy ©. ‘cos he’s Freeport, Mich. % 4 a den: See ieee: ae ge iia RR ls iS A ag gr ye a ® no MICHIGAN by > 7 3 i . j WHOLESALE DRUG PRICE CURRENT Tugel 2.2... @ 40|Rubia Tinctorum 12@ 14] Vanilla ......... 9 00@10 0 oo oe 50@ 60| Saccharum La’s 18@ 20|Zinci Sulph 16 Malden a cis ........... 65@ 10|Salacin ......... 4 50@4 75 Ol he I cmc 6@ a! Copaite bce es. 1 75@1 85| Scillae .......... @ 50|Magnesia, Sulph. 3@ 6] Sanguis Drac’s 40@ 50 " bbl. gal. a Benzoicum, Ger.. 70 A ebae ....... 4 80@5 00; Scillae Co. ...... @ 50|Magnesia, Sulph. bbl @ 1% Sapo, G @ 15 Lard, extra ..... 35 90 oo: ane 12'Erigeron ........ 2 35@2 50/Tolutan ......... @ 50|/Mannia 8S. F. .. 15@ 85|Sapo, M ........ 0¢ Ceeel nase ace? 609 65 the Carbolicum ..... 16@ 20 Evechthitos .....1 00@1 2. 10@ 12| Linseed, pure raw 80@ 85 ale smc atgggcol I Daada 450 50 @1 10| Prunus virg @ 50|Menthol ........ 3 15@3 35|Sapo, W ........ 1344@ 16] Linseed, boiled 81 86 ere Hydrochtor — 3@ 5 oe oe 4 80@5 00| Zingiber ........ @ 50 aka gNee see a Seidlitz Mixture ig 22 aoe foot, w str 65 70 n- , rocim ....°.. 8 10 eranium ..... oz 15 ’ 2 OE oc ct ewecs 18 urpenti e, b a m ° (Meee, ue Ik | Goesipni Gers gal 100°. 961 Ad Tinctures Morphia, Mat. ..3 —- S Sinapis, opt. .... @ 30 masnametee, a” o" ted Phosphorium, dil. @ 15 esl COM oe sea. 60 aoe Canton Snuff, Maccaboy, Whale, winter 70@ 176 filietcan 4@ 47 leoma ........ 2 50@2 75] Aloes & Myrrh.. 60 ne No. 1 250 40 Be Vous ...... 51 Paints ben. 2. “ Sulphuricum 1%@. §|Junipera ......). 40@1 20/ Anconitum Nap’sF 50 pow Vomice po 16 2 10| Snuff, Sh DeVo's 61/ Green, Paris ...... 31 26 ind Tannicum ....... 73@ 85) Lavendula ....... 90@3 60/ Anconitum Nap’sR Pe eur ae c, H “eo Sie oe His alten a ™ / Tasvtavicum 38@ 40| 14 p’s 60| Pepsin Saac, H & _| Soda, Boras, po ..5 10| Lead, red ...... 7 8 d Mimons 2.6.02. 1 15@1 25/ Arnica .......... foi. D Co... @1 00| Soda et Pot’s Tart 25@ 28| Lead, white : if 8 oe . Ammonia Mentha Piper .. 2 20@2 40| Asafoetida ...... 50 Picis Liq NN % Soda, Carb ....... 1%@ 2/|Ochre, yet Ber 1% 2 qua, 18 deg. ... 4 6! Mentha Veria 2 75 gal doz. ...... 2 00| Soda, Bi-Carb 3@ 6&|Ochre, yel Mars 1% 2 @4 Aqua, 20 deg. & 8 “oe @8 0U| Atrope Belladonna 60 | Picis Liq ahi ae 100|Soda, Ash ....... %@ 4| Putty, commer’] 24 2% Carbonas Pee! 13@ 15|Morrhuae, gal. ..2 00@2 75| Auranti Cortex.. 6a, Dicis Lig pints .. 60; Soda, Sulphas 2; Putty, strict ot 21% 2%@3 « hloridum |. ..... 12@ 14|Myricia ......... SHOE Wl ceceme Mi bee ee me Spts. Cologne ... 2 60) Red Venetian ..1% @3 ee 4) has ao. 1 00@3 00 Dp a po 80|Spts. Ether Co. 508 65|Shaker Prep’d 1 25@1 35 ee Ma matcee Peng0in = ...).... 60} Piper Nigra po 22 13|Spts. Myrcia ... 2 60| Vermillion, Eng. 75 80 3 Be tenes ae 2 cis Liquida .... 16@ 12] Benzoin Co. ..... 50| Pix Burgum ... 8|Spts. Vini Rect bbl Vermillion Prime x ee $00 . Picis Liquida gal. @ 40 Giese 16 Sot erg ‘Aoet .... 13 15; Spts. Vi’i Rect % b American ...... 13 15 Yellow ......))03 50@8 O)| Ricina ........... 94@1 00| Capsicum 50 Pyrentheum, — eo aoe vi Re e gi White p a ke g = ee ne ee Pe OOUNEE, os cee « i s A ~ Slaccas ROS86 OF 2.22.2. 6 50@7 00| Cardamon ...... 165 P D Co. doz. 75 | Strychnia, Crys’l 7 10@1 30 White Paris abd a” a Cubebae .......... 50@ 655|Rosmarini ....... @1 0€| Cardamon Co 16 Donensbeace pv. 20 26; Sulphur Subl ....2% 4 Ch ee @1 40 ie 8@ 10| Sabina 90@1 @0 oe Quassiae ........ 8@ 10/Sulphur, Roll 2% Q 3%| Whiting, white Sin @ i recat eee AU SADA ot. oe @ Cassia Acutifol .. 60) Quina, N. Y. .... 17@ 27/17 Xanthoxylum 1 00@1 10] « amarinds ...... 8@ 10 Varnishes Manteno @4 50/ Cassia Acutifol Co 50| Quina, S. Ger.. a3 27' Terebenth Venice 28@ 30|Extra Turp ..... 1 60@1 70 “ _ Balsamum Sassafras ....... 85@ 90 fe ste neces “ Quina, S P & W _17@ 27 Thebrromae ..... 40@ 45'No.1Turp Coach1 10@1 20 coat ae ede a. be Sinapis, ess. oz. @ ¢hiGinchona (0 50 - Wheat E mucetny: ..50....5, 40 45|Cinchona Co. 60 “9% terebin, Canada Ga Sitivwe ........- 40@ 50|Columbia ......” 50 eee sae Thyme, opt. @1 60} Cubebae 50 Cortex Theobromas ..... 15@ 20 _ 50 * a Canadian 49) Vigil <2... je 90@1 60 araet ' ein sence a 4 iaeeige =. 2). ! 20 Potassium err. oridum 5 Cinchona Flava.. 18} Bi- Gentian 6.002... 50 . Buonymus atro.. 60 aoe BO is Gentian Co. ..... 60 Myrica oo 20|/Bromide ......... 25@ g0|Guiaca .......... 50 Prunus Vtrgini. ities Guiaca ammon .. 60 a Carn 6.6. 12@ 15 Quillaia, gr’ 15| Chlorate |. 1)! po. 12@ 14] Hyoscyamus 50 : Sassafras, po 26.. 4) Coanide ......... 300 40 Iodine teens ns eeee 75 . RIRQUM 5.6 ,. cc. 20 fodide eee 3 cogs 10 ° ai colorless = otinae art pr 30@ 32|Kino ............ Glycyrrhiza Gin” 24q@ 30|Potass Nitras opt 1@ 10 Lobel Coes 50 We Are Agents for oy Glycyrrhiza, po.. 38@ $0/ D0 Seita e t® 98 Nux Vomica’ 2. Bo gematox ...... ; Sitio ge Gia Haematox, is... 18@ 14| Sulphate po... 16@ 1g/QPH =. 135 Haematox, Ys |. 16@ i1|Aconitum “-..;. 20@ 25|Qb!L deodorizea == 09 +o. — Althae 6000500). a0g 85|Rhatany ......... 50 ase a OO S me ANCHUSA | oo. 2s. lo Hehe 50 Carbonate Precip. 15} Arum po 25 _ Citrate and Quina = 2 00/ Calamus... 20@ 40 | gansuinaria ..... Se ‘Citrate Soluble.. 55/Gentiana po 16.. 12@ 18|Stremenian a M f errocyanidum 8 40/ Glychrrhiza pv 15 16@ 18] Tolutan .... anufactured by g Solut. Chloride .. 16] Hellebore, Alba 18@ 15} yoreaey Oot a 5 yf Sulphate, com’l .. 2] Hydrastis, Canada R30) Woctrum ‘Waside , » Ce eratrum ‘Veride 50 5 i ‘ a oe 70 ae Can. po = 2 s Zingiber 22..0,0). 60 A, a. REACH & CO., Philadelphia, Pa. : Sulphate, pure 7 Ipecac, “an bel 2 Aether, ‘Spts Nit ar tug 35 Flora a Ge... 5s Aether, Spts Nit 4f34@ 38 S. f Arnica .......... 20@ 26] falapa, pr. ...... 70@ 175] Alumen, grd not 3 4 Balls B ts - Anthemis ....... 50@ 60|Maranta, 4s . -@ Sl Anmatts ;........ 409 50 9 a " Matricaria ...... 30@ 85 Podophyium po. ae. S Antimoni, po .... 4@ 6 tote cece eens ntimoni et po T 40 50 e hel, cut... 00 1 00@1 25 F Id ’ d B ’ ‘ s | Barosma ....... 1 10@1 20] Rhel, pv. 1.2... 75@1 00 A peas 25 leiders an asemen's Mitts | ~~] cassia Acutifol, Sanguinari, po 18 @ 15] argenti Nitras oz 62 | oo a % a po 45 .... ae 25 | Arsenicum 12 i assia, Acutifol . 25 jiSéeneza (005.020. : 85@ 90! Balm Gilead bud: Gil Pp 8 eet ee 18@ 20 eo ecu e ae pe fon ea Bf & oves, rotectors S. n Hae Sroilax) Mio... ‘alei : A Uva Urat |... 8@ 10/ Smilax, o's Hi. @ 48 fun Ge a en a Cc tch ’ ° Spigella ...... 7). i M d M k . acacte, 14°C! ogg | Symptccarpas 21.7! $8) Galelum Chior, ts @ atchers Mitts an aSKS : D ceeta” a phd e 45 Valeriana Eng... » 25/ Capsici Fruc’s af 20 Whence, Gra pea @ 5 yeleyians, Ger... 18@ 2) capsici Fruc’s po @ hmm ala a f§Stad atalt(i‘éixwHRlCYO EIB IAN hl tm ect oe A a uc © 4 ee LS Bismsiver 3 2... “OG Hiciue wae | Gee Please send us your order early while Aloe, Barb ...... 22@ 26 Semen Qarphyllus ...... 20@ 22 ‘ “Aloe, Cape ...... 25; Anisum po 20 . @ 16/ Cassia ructus 85 aS ies: Cape: g | Apion raver 3° 8 15] Gataceum 85 our stock is unbroken and complete OV “Ammoniac ...... 55 60 eS ee ee CHtronia ........ 10 Asafoetida ...... 85@ 90 oer Sativa an es —— 2 Saas 50 55 Benzoinum ...... 50 65; Cardamon ....... a era Va 22... 40 42 fatechu, Is ..... 2 $91 Carut po th ..... 12 S| Crocus. 40.2... ... 2 50 fa Catechu, %s @ 14 oe 20 30 Seen ea as 34@_ 54 s . a Catechu, ¢|Corlandrum ..... 14 oral Hy ss 1 15@1 40 H | & Pp k Sereno” a, 60@ a Cydonium ......- 75@1 00) Chloro’m Squibbs < 90 azZe tine er ins rug 0. . . Buphorbfum @ 40 oe Odorate 3 00@3 10 a — 20 25 it ~* Galbanum ....... 00] Toeniculum ..... 80|Cinchonid’e Germ 38@ 48 : : Gamboge ipo. ast 85 Foentterock: po 19 ° Cinchonidine P- Wi, a. 48 Grand Rapids, Mich. : uciacum o 35 B35] UIT once ceeeee OCAING ..0 24... om Kino ...... Ps 45c 3 45 © grd. bbl. 5% ae a c= _ less 75% Mastic .......(: 16 | oven: os. vreosotum, ...... 45 =] Myrrh ..... po 50 @ 45 Pharlaris Cana’n 9@ 10} Creta bbl. 75 g 2 ) = Opium ......... @6 50) Bape 32... 5@ ¢| Creta, prep. ..... @ 5 mcanciac 6... 2. 45@ 55|Sinapis Alba 8@ 10|Creta, precip. 9 ll role: bleached 60@ 65|Sinapis Nigra 9@ 10 ae Rubra .... @ “a ragacanth ..... 0@1 00 S a UGDCAar --- +--+ ese 4 Frumenti W. D. 2 00@2 50|Cupri Sulph 3@ 10 g Herba . ¢ : =< Absinthium ...- 7 00@7 60|Erumentt ........ 1 25@1 60 a. an — af Eupatcrium oz pk Se ee eee Emery, pl 6 OIS ener th = Lobelia ... oz pk 20 as loa ot se: “ aes . _po 65 600 65 |] ie eo ees -0Z pk 28 aot vie Gea aac = Ether Sulph seve Gog - 4018 a a oe ae) Vint Alba ....... 1 252 0)|Klake White 12@ 15/} as Bune. -......: oz pk 39| Vin! Oporto ....1 25@2 00| GaNe orsee+-2- 77: 30 Olt an e er Ca er _ Tanacetum..V.. 22 Sponges eg =—Ss«t Gelatin. Cooper . | i 2 Gelatin, Cooper @ 60 _ Thymus V..o0z pk 95 | Extra yellow sheeps’ Gelat ‘ j elatin, French 35@ 60 wool carriage @1 25 . 2 d oe Magnesia | Florida _sheeps’ wool ae box Tm For Seating Letters, Affixing Stamps and General Use ure ' Carbonate, Pat. 18@ 20 Pl Sa — a pial a bin B fl Carbonate, K-M. 18@ 20] carriage ....... @1 25 Goues RING: +... " = Simpl i d ock. Carbonate ....... 190 Si tiand sate use @1 00 Giveerina, ....... 24@ 30;] impiest, cleanest and most convenient device of its your @ ¥E Oleum Nassau sheeps’ wool ha 2 én | kind on the market. carriage ...... 7G? Sina. fs. 1 ntir a € O vi ate bene Hydrarg Ammo’l @1 10)} You can seal 2,000 letters an hour. Filled with water a Amygdalae Dule. 75@ 865 Hydrarg Ch..Mt. @ 85/\}) Amygdalae, Ama 8 00@8 25| _ WOOl carriage @2 00| Hydrarge Ch Cor @ 85! it will last several days and is always ready. | Anisi ‘sf Gipciee 1 s0@2 00 —- — for ou Hydrarg Ox Ru’m @ 95 uSi- — a a Avranti Cortex 2 75@2 95, Slate use ...... mi <5 eee: ta ee Price, 75¢ Postpaid to Your Addren atput 2.2 ..22.. 8 90; Acacia .......... @ 60)\icnthyovolia, Am. 90@1 00 Caryophilli .... 1 3001 40 Aurant! Cortex @ 50| Indigo...” 7501 00 == - Cedar 2. ......... 50 90 106. 2... 50 Iodine, Resub Co , Chenopadii 3 7E@4 06 § 601 ria — ; eau be Cinnamoni ..... 1 76@1 %|Khel Arom ...... @ 60 Liquor Arsen et” TRADESMAN COMPANY GRAND RAPIDS, MICH. Cantim Mae .. Tim 96 Offi’s - 60 Hydrerg Tod. @ % Citromelia ....... GO 10 Semege .......... 80 i4q Potams Aratait 10@ 12 MICHIGAN TRADESMAN July 13, 1910 settee, Caine RICE CURRE tions are car 3 : efull peeps intended to be correct = eggs weekly, within six hours of maili ; 4 D able to change at any time ¢ of going to press. Pri of waeling, | am ee GUM ocoanut M market pri , and countr . Prices, howeve erican Flag Spruc ren prices at date f y merchants will h o tr, are Beeman’s Pepsi e 65 ic ms ..18 Festino of purchase. ave their orders filled at aera A Pepsin iia a Sarcad Honey Cake 12 / Sets Water Crackers 1 2) a. ocdanut Hon Fingers ackers 1 .) ADVANCED ei Se n, 6 betes | 13 45 Cocoanut Hon Jumbles BarrEAM, TARTAR DECLINED fareret Gun Bods’. 55| Dinner Biscuit ..-.... a5 | Boxes = drums 99 Ben Sen ....... e ... 55/ Dixie Sugar Cookte Square cans... 17/77! 34 races Breath Pert 1 69| Family Cookie ; Fancy caddies (111!!! 36 Brest Bert's 00| Mamlly Cookle 2] DRIED FRUITS: 41 Spearmint ee M4 ti — nee: --- ORIED FRUITS oe CHICORY PwiOns .........; 12 | Sundri Apples od acesediateear 5 Florabel Cake 12% Evaporat 7 @9 Sees cdl ic casun esse Fi age OR eros 5 cr Ve eee ee a index to Markets 1 BYANCK'S ...........---- 7| Prosted oa Catitornia 1 1°ot 12@ cee ! if “ookie 8 ereccece 15 nese CHO Frost ; By Columns 2 a Baker @ Co.'s isp ey Cake ..12 |Corsiean .\..00" ARCTIC AMMONIA Pe eet: -sese- *"g2' Ginger etd Ge.) sss @18 12 z. Oysters Caracas .....+. seeceee BLi oe 8 , Curra : . Col " 2 doz. box. .75 ome at. ete. 0@ 35), Walter ee a . benseved Gems, Iced.... 9 ae oe pes. @ Ammonia SP ae : XLE GREASE foes’ san ne 55@1 75 cena Waseca Ca. badeecp Crackers — ported bulk ., S $14 rease ..... er’s 7 ae =f » YS ceseeeeee 39 Ginger a Lima ee wae ties ia ee Bat 15 | Witbur, ie 22000000 pe asad ioarpedes 4M) sted. Hand Bed 777258 Cream Tartar ....----. oe, Gem sa "5 Oy | Dom Sardines > US reseseceeee 33 Mary Ann .......... ms own Holland ......; 3 50 kate 4|Common Whisk .......1 00| Bo estic, 4s ....824@4 |D COCOANUT Marshmallow Walnuts ; co. s Fancy wee 1 40 ovens a>... Bs Pout ee Ms & Ks 26 Molasses Cakes me ies Farina Dried Fruits .........- 4 APCHOMND .......-..., 5 25 California % Mus. 6%@ 9 Deacaae YS ........ 2 , oles Cakes, Iced $ Bulk ve a 16 . muses | galleries Cee ee a ee Goods ... 5| Solid Back, 8 in French, HS ..... 7 @14 COEFEE _ Mottled Square... .- 19. | Blak ey COd .. eee eee ee eee oe Solid Back li in... 761 , [ee 18 23 Ic Rio Nabob Jumbles |...... v1 Pea 6, 50 Tbh. sack iia S| Pointed ‘Bnas : 95 Shitiane Were 4.4... 10 Oatmeal Crackers ..... Mois rl, 100 Th. sack coool 8 Fishing oo .. ap oe g5| Standard ..... 90@1 40 — bee e ce i) nee @18% ener cl : — 200 T). sack oe 45 ts aac ve o- trees oe Ac ee : tees Eesvoring Extracts oe hag : Seco eee ea 90| Fair ... Succotash Fancy Tebtessertn teens 16d Peaent — Soe tee 9 Tecan as in Fresh Meats ......---- a. Ce 1 95 | Good ar oe 20 | Pretzels, Hand Md..... 9 |Imported, 25 fb. Dex... 60 ft TINO. 2 oo. ee eenene ences S GELMORET «.-o0s5s.. 9 1 00| Common Santos Pretzelettes, Hand aia : os ao . s Shoe aac 25@1 40 Fir ere 12@13% Bey peiggrense Mac. Md : Cems Pearl Barley Grain Bags pheo rep ee oes No. 7 Standard ....... sie ha eg ovate pay eons we eeee 10 Chester: tt ececeee cooe 8 UO ee 5 No. 4 by deny sl a 19 —— am satire eens . —_—_«_ oo cooee 8 00 Sgn Tomat ee flied Gus” @eneeesscecsce 8 sé eee H w see COLOR ag pelece sce le — 95@1 10 ae — 16 Boies Cookies” ne 18 Gre Peas en ee 6| W.. R. 0.'s 25¢ size 2 00| Fancy ........... ma a iced Currant Cake .. - ogee ee ig] 2 © Gos Be Se 4 80] illone ooo: B1 40] cnotce . Mexieen cS | Blea? Piaget ces cag |MDME Re reenecac. yelly 5 Paraffing, fens meeeeccies. 2 60] Fancy 22200202120011 49% | Speed Ginger Cakes; 3 ”™ ei. g|Paraffine, 128° 220020022%4 8! Pert Barrels Ch suas q ep ined Ginger Cake Icd 1 Bas be : waa CO 8% wa oe @10% OMS oe... 16 Sugar Shee Scene ce 9 amen a ee Ceuecibe i5....-0225- 6 CANNED GOODS D. 8. Gasoline... een ee German, ene creseeee O a a stananPples Gas Machine i @ 13% ag TS ees, us Sunnyside ina 2 , en pkg... M G .: rd Nap’a oe Superpa .. a Ue : aan ©. 5. gk 2 15O3 30 Cylinder — 29 acre 25 |Sponge Lady Fingers 8 | Flake uw Meat | Txtiacis eteenee 8 Blackberries a ig ee 16 one renee co $1 Sugar Crimp ngers 25 | Pearl, 130 Ball sacks +. 8 Molasses = ee ee : Standards gallons @4 5 ak. 10 . Pack ke 21 a, ake iW Pearl, 34 Ib. pkgs. U8 Ts so age eee awn os se ae 1¢ eee Piette as saa eans Rondenn Fiskes Foods kite York Basis In-er Seal Good oe EXTRACTS Pa sae ss 85@1 30] Cream of Wh 8, 36 1th. 2 60| Dilworth ....:....... 15 26 : Colem . ate 5... ik... 85@ 95| Bgg-O- a cn eos ae Albert Biacult. ... P18 — Se 41] StTIDE -+-------- > 10@ 18 aes ee. ae Page, ..2 85 fee ts Ja a wee | eee @1 25| Excello Ss, ib. 4 50 Rota Steaks ate 14 75 rraiaek Mince No. Lemea ewes oe. 6 ina Force, 36°30 pkas.....4 5: MeLaugtlin’s Xxee Baronet, Bigcult 2071 00 No. i oe cove, 16 i ee sereeet > 1 35 Grape oe ‘ 50 to retailers only raga —— s Butter =” 01No. 8 Toe cooed 15 , eos eee cba : - (Mall alia...” eee eines ee oD Brook Trout Malta a ith. ..2 40 ari awa 2 to W. ° Cameo oa 1 00 -8 6@ 2 es g| 2%. cans, spleed ...... 1 99| Mapl-Flake ii. ie & Co., Chica: | Gheese Sandwich... 1 §0| No. 2 High Clase Playing oo 8 rittie N Clams Pillsbury’s Vito iD, -.2 79 Ext papoose a 1 Oi No. 4 High on | Potash --.......10s00. a oo oe et niga waa. a Holland, % gro; ocoanut Dainties “1 OINS $ Bich Gan 8 06 ee 6 e Neck. 21D. @1 50 36 2b th Food a. % pA ig boxes 965 rome Oyster ae 0 No. 8 High Class _....4 0@ ee am Saul Sern © eeeeecaese ess O u ’ sie ola ce & N te eereces aecos Rice R elder tobe Bt. 35 Sunlight Flakes, 201% 4 | fuels Une at oe 85 or Orclock ‘Yea’ ”2.21 oe oe Doe Rice oon eeeeeeees ;| Burnham's pts. -..... 3 75 | Kelloge’s Toasted "agit ice. Fe rae acne "17°h $012 on Bs ie 7 Cherries f Rl vieor i oka a Biscuit Go Graken Ceemion BG. 1 o9|4 0% Full moe nas Sal Soda ..-.........., : a. hl lUa Voigt’ Cream Makes 23 4 a. 0 i 3 on. Full Measure... 8 00 ee ee Seas gram Makes 2 #8]. 3. c Butter Lemon Stipa’ 1........ 0 . — io. sa : Geol Rhee ee ce ee 85@ 90 meee. 75 Seymour, Round ...._: 7 Oatmeal ae 1 00 ‘ — Full Measure ....1 35 Shoe ae z eee eee 1 00@1 10 Rolled Avena, oie eit hc Soda - Old Time ooo ee o a ech on wr Sodn ease ce, : Sur extra Wn Peas _o asaren bbl. th. sks. 2 75 Select fo 7 a -+++41 00 GRAI = oS etteteeeeeeceecs 8 —— Fine ~— ae = ce a th. sacks 2 ” a cae 7 car oe Hd. Ma. 11 > isenaeen 106 7 Starch Eee eas 8 en pees 19 Guaker’ $0 Fender 1 4 a. “oyster eee {8 oo Biseult oe ik Amoskeag, leas than Dt 19% ; Co penn can anes s+ 11 ° - Bb. ©. Roun Saratoga Flakes... 8 tu. _ Bulk Cracked Wheat ca Seo. . y pinrnes z oe Pieomt iooee k se GRAIN ro a gat Ss Ole 34 n2 29 80 Beh eee 0 4 eo 6 /, St a rak : > . a Tea... ee . eee dard fonriny a 2Tb. packages ee so Le Sweet a aa 8% o Gracks., Select SA eos ccecvccces bees hae — Ud LlU ee : als . ie re niga ng el cr acnee = NAN oc cca os be Sak ; a; 25s . obeter Columbie. pie aaation ao eae 16 Sultana fruit Bon 1° wi a Behe erin 2 95 | Snider’s ee eo +s nistee Aen 12 Uneeda Biscuit scuit 1 50 gee Wheat Fieur a. 9 Picnic ‘ails fr irat es 4 25 Sulders i pints 7" 2 85 arroweoot Sanat G oo aoe Wavies's = Patents cal Brands . oo | stostara, MIB ......2 go) ROME, Britte rit OMe ---'HE | Waters Lumeh Biscuit | ge | seconte Patents -....6 $8 Wicking ow : Mustard, 2m. pieeh opie 80 Jersey eetresetare @15% ie sorang Se 2.5: 11 eo ae eek ae Second Straight .... B 25 Bae kthee test tat phe tees se 1 80 wemida Din | | Ge ieie wee Paok er Snaps 5 — woodenware ....-.-.- 9 “2... Pomc totter: 15%1 ci wheels Ag oss eback .... eer fetes ene eee e's . 420 ; per... “as i ¢ 75| Warner's ........ 4 | Circle sorted a es 1 @ < Bienen a: peat ces 1 50 poe aie lesa yo .. Currant | Fruit okies 12 n Special Tin Packages. wer ee Se per eg a KR a a He es Yih * “g Yeast Cake Y 8 Mushrooms 89| Limburger |... |! @15 "Sat i eee - a | Feeting —...... Per doz.| Lemon & Wheel eee 19 | otete scree Musa Se EIS e Cake .. ...16 | Nabisco, 25¢ -++++ 2 8@)Big Wond ae Suteome 20... BO BRP FE AES erator Ane: MORE 10 |Nabisco, 100 1272001211 ee eh 8 3 S SthsaEimectic. G22 [Grenanut Bar’ Lgeecegh |Champazne, Water’ "11'2 50 Quaker, Grocer Con Brand a Cocoanut Drone i 8 er tin in- ‘Quaker, paper ...... t Drops |..." "is Nablece otereeees _im bulk | Quaker, cloth .......-. 8 20 ’ “trereerereaee 1 7% a & Ca. atte 26. ee ce ee 4 85 ks 4 1910 i my July 13, 1910 MICHIG AN 45 l 50 ' 6 1 +) Kansas 7 t Hard Ju W hea |. Fanchom i “cloth ~~ PR 8 3 ¢ Lemon cloth ....6 00 poe 36 ne Star oe Co a. ed Pork a, © Be 9 6 ite St , s cloth ° r Cut eee 27 BS, 10 aaa. ‘ White Star, is cloth G90 | Short Cut “Gear “22138 agi ot sitsrec SS) MOD. cone 9 an 10 | Vorden 5 ee ----26 00 ae “ll 1 46 Pp . in ca 1 ’ & Grane Page a cin = ieee Clear... oo 00 No. i o Ibs. onree bor Good ia pata - Wire genet Piates — 1 9 Muli oe oa big oe nt See _ecuens sd 2a) Cueto 0 a gee al 16 | % Ib ind or Ovals eon eenticrin 91 Purity ing Co. Pcs & pe mily = 00 » & Ibs. Sesensenas 60 De oi eek 20 |% Hh 200 in crate Old W Palts 7 c Seal of Patent .. - S Pp Belli dott Meat 26 00 Whitefish oseeel 30 So % (1 1b an a aa 30| Lamb OO cecsce Wizard Minnesota Sey 5 25 ellies .... one 100 Ids. Ne. lL, No. 2 F s Ja 12 th, ae oe 30| Shearlin ee @wn 6 , Wizard a. eee 8 oo. “41 oe <4 cue Sundried, m oa [2 Ib., 200 in crate ....... 30 | i ....,., 50g 7% : Graham ous 4 85 e in t 3 & 8 6 Sundri f edium | 1b., 200 Hi So, ar | teea wears, a ee eee 4 = Pomaouo Van ese c ees 14 a0 10S)... 8. caseed aa 3 $0 Sundcied choice . - -24@26 | Ib., ae i aa piece 2] N ' “ 6 oo weer oe ard ...... i” oe 112 99| Regular, fancy | ...36¢40| Cc CORE soos. Sime & — | gee Nad e Rwheat .-0 <3 50 Ib. tubs: ‘advance ig | Henay be BLACKING Regular, aa eG 4el Barrel 4 a. a [Now 8 eee eee os pring Wheat. Fic 4 80/2 ; tine... nce %%|Ha ox, lar ; fegular, f: ice ..... 200033 | rel, 10 gal ch ..2 40| coos O84 81; Roy eee Fleur . a % co. sr lama Basket-fired, t a sees eu bp | enw Woo - @ Golden fon wae 2 oe 2 mi ta Basket-tired, medium O40 tat a *) Cuwashed med. olden Hor » family..5 9 ° pails... vance 4% s Crown Poli: 85 sasket-fi , choice 35@ | inch, 5 g1 Sta hed, fi @ % vo ct & teen ae s olish 2 | Nib red, fancy 6@37|4% inch, 6 gros ndard “Twist oF Ry 20 ou Soe L Seot _ SNUFF 85] a; Se. cy .40@43) a. a 6 ane | 50 wist @ 4% $ Me Ceresota, 4 cae + 4,|Hams Smoked — 1 coy beaters Siftings ......0... | am a6 ae Ge. baa Sl sumte em, © s. 8 ce Ws oe Brats) Hams, if a average 184 French Tne ey 7 WGN... ... - 10 @30| numpty Dum cones” atte Hi 7). seus —— ¥ . Ceresota, el i 00 ams, 16 tb. average. .18%% SO, in jars ..43 | Moyu Gunpowder 14@15| No. 1 c umpty, 12 ds. on Cr oe Ceresota, 8 .-..---. 6 90|Hams, 18 Ib. average. 18% J. 8 a (ae eee se tNo. 2 complete ds. 20|'8 stick — - ee etre r ; a za aE i J. 8. i yu ium .. Vey, foe ‘ aaa %% Wingold, ere one _. Ib. average. “18% oho imagen Pamir Co. Moyune, choice etter: sic oes a 40 i 30 bb. eon I cease a : 4 Se 9 ee eee. ae Dj i. ee se cccee s a oe Wingold, BE cceesceees 8 40 California» Ham seis" !1b%|Jap Dind. 100 6 oz 4 00) pingsuey, medium "./25¢ 45 ea iz sets 1 is Compet one iy > Orage. | Se ay > 4 icnic Boil ms . cs ap Rose. 50 io & an Pines 2y, choice eae 28 | Cork . aucets s e naan ete q “ Lau Greucer C sseee 2 30 Boiled iled Co Savon I Ns bars as gsuey, fane eee eeeee ic . lineu, i becial . eteees o< OF Laurel, #8 cloth Bran Berlin a : ee ’ a Tite no Pee : Choice a famey 2 aie tS | Conk lined. eg ustiats 1 Rouserve Tttteeeeceees : d aurel, 148 eioth |...6 Minced Har ressed ..11 |S me, oval bars’ ..... 3 60 ee eats awn 80| Ribb © tteeeeeeecs i 4 Laurel, pA&es_ cl -++-6 10| Bacon Mm ..... ; Satinet ae ol er reson 20\ 1 M De veeees 7 ce ae , » #8 gee toca 11 | Snowbe Oil sa ca... idling 80) Proj op Stic Sroken 7. °7° etsonanscele i voit, oa |. J. 6 00 Bologna Sausages eae of mu ee au 70 Fosmoea, pened 40@50 isclipse pen _— Cut Dag iittescesess i a Voigt’s ‘Crescent. mene ne ea eaite g ee es Gamble co. | Amoy: tedium sane s@e0|No 3 common sangeet ttitser-sen —o 634 (whole roigt “0 rae 5 ry, 6 Pa aa wae 2 GO i choices. 0: 25 2 | 2 pai hiueh folds su | Fre arte °° "744" io 17 Voigt’ wheat Frankfort ........... Ivory, 1 ee ’ ‘English Break lc. as 2Ib. cott ush holder 83 rench Cc Pe poke 8 4 gts “Hygienic 5 25 Veal sereeeeeeceiis 10% Star es OZ. oy ste : Medium ish Breakfast 32) Ideal atic any Boe suge 83 Star » Cream eats 10 9° Voigt’s Sane oo, : Be eo tercneeeren ne Pas Bios 2 oa 3 Bi Fanc es ep rete seeeeens gs | Pr Made Gig we os Sh . Headcheese ........” _ Acme, 30 oe Co. 0 fee es | 2-hoop PR Pan's Cae im a . é Sleepy Wykes & a .-5 6d — a 9 pial 25 bars, 7 ao 4 00 Ceylon “dig "7° OO a wire Standard 46 Cream Bee nee 14 eepy Eye, %s cloth..¢ 50 | 4 Se... Toe 4G hace, 76 tha |: 09 | Fancy’ fee .....,3 | awire able 2 25/G Fanc ns 16 4 Slee aye; 4s cl --6 50 imp new 6.00 14 eats 100 cak . ie eet 0@35 ~wire Cab. ae < 2 'Y DBy k y—in P 54 Sl py Eye, %%s i el Bie Fu 00| Big Mas ces ao Vauseea 45 Cedar a .. Coc: iearts alig -epy Hye, %s cloth... : My Pig’s Feet 14 00) Germa eee tt ea ACCO ap a sessee 2 80) ? Bon vteee 60 Sicon: luye, 4s pe 2. .6 30] 1 bbls Feet xerman M pars > oc | Cadi Fine aper, E , brass udge Bons wa. Ae 90 py Eye, 4s paper.6 30 | 1 Poe Ge German M ottled ... a | Seine Cut Fibre’ ureka . +1 do | Pear aa. e 5 4S pa as E40 He 1 00 | Germ: 1 Mottled, 5 | cae me ARM ae 2 2\s nut on a. meré a0lf ype *)-7 Bo seeeeee 2 09 German Mottled, lobes 2 25 Hiawatha, SI. “pa aaa § | Hard tae 3 70| Salted” Feanake i teeees ee ee oe 1Obxs 3 25 iB itandelinia : tees r > se Seen, Granulated". 8 a Kite Tripe ec aie GS 4 . eee ep tenons 3 20 ie Cas. ee » a . 56 | Softwood edocs cue . 260 Starlight “Kiase A No. 1 G eed screen a'3 60/% bbl Ibs: . ma es, 100 cke s_- +6 00 Prairie 5 Se 2 pi la acne 2% - . Mine on co. oo cot Me me go | Mz seiiios, 100 ee Prairie Rose ......... a (ee 8. 8 | (Ozenges, oe t 8 Corn lac oe _— 26 00 1% bbis., 80 tbs. ....., 1 60 snes lybx ton 4 00| Sweet = Doane 49 " eee ad cada oi Chases. pein ee 45 Winter Wh coarse "225 00 | Hogs, pe Casings 3 00 | Good ja Wrisley 2 10; tiger ... rley enn Mouse, wood, 2 Recline Rates ooo 2 enone es BO Dee cas Blan oe i ie Mowe ost ote. | Sun ‘pocmeaat® vit o Gluten Fee. 2 3eef, middle: J eS a i ross .. snip cae ae 6U uint oco 7 oe Giutan’ Feed dd ae uddles, set... aoe a ae 8 40| Palo 22.6.0 os fae d, 6 holes. . - Chasioien Gene Ie ne ‘"f OP _Wrkes c— Song ae ndle 2:1 90| Snow Boy, 60 age cies jieat, epring 22222. a s--+ $8) Leme Dee Mitt O P roomy Men. ano Country a ‘@l2 Gold Baal Pa ie ag a eianeaed magig 0 8! 20-1 “Td ean : 7m a sttteeeee 10 vi ocnees sake Meal 33 00 Canad eee eto 018% Gold Dust, 24 large ..4 oe eee 63 20-in. standard, a. ital. Ne ie ¢e uten Feed .....0... 34 Cor eef, 2 Peavii ne 34 4 00 | Spea on 37 |16-in. § andard. No. 1 60/ Golc Cre pera .- Brew _ Cd <. 50 | Corned , hy. Pearlin D. .. a oat pear Head a. -.. . 41 6-in. Sta rd, No. 00 | Gold am B ae 6é H oy Ga 28 50|R beck i 3 20 | Soapi Ce 3 30; Nobb , 14% -% 2u- Standard . 2650 en W on B -13 am ains . 28 50 oast beef,2 ja aa . y Twi oz. 4 v-in. Cz rd, No, 3 6 Red affl ons Alten oe Dairy Fe er 09 | Roast oe oo : he : ae Das - 2 77 2 1s-in. ae No. 1 . 3 5 50 aaa Ginee eng i Boel an f ae 00 Potted ae = cern : a Roseine (Ge, 3 - Yid Honesty te eeee aa 16-in. a ae 2 “8 o Bubbles Drops i¢ ' Michi a 5 09 | Potted Cae OSCINE, veeeeeeeeeeee 2 oe Me oe No. 1 Fi is a 4 | Vii ek 1 40 4 es igan carl Dev ion ee 60 | Wisd eee renee 46 =| No. : bibre "6 00| Vid F cy—in § 18 6 + & ess than = i 442 lled Ham S -s+e2- 90 eh i BOO ‘Wawa 34 in 5 Woe .....s.... le 2 “shion Ib. Box : 2 rlots . 4| Deviled ha , Mea . ae a esas 3 30| Bo a hee 33 tas we 9 2 es . isse ed Moias se -“ Carlots Gorn 1. 646) Potted ton m, %s --. §0/Johnson’s Saneenes H ot jack 69 nae 35 Urarnge 8, 1¢Ib i I ae cece 0. gi 68 | anny Wysanbonrds 3 L Jel] . bu | a ae i Potted toneae a = Johnson's Lee, 5 10 vive Oe et g@ | Bronze Washboards an Leste ioe af 38 | 4 ie Cars — Ae 67 | Fancy ee <..4 €0 ro ga eee 35 Cadillacs... ae 45 eee bya OM 655. 2 houna aes Bison fo i pe ~MLOTe pss 0|torge Cree ee ered S ubie Aci ea Peppe drops ., Te- ss than carlots ..._ 47; Broken ......... su if __ Enoch puta 7 Mi mee tenes a boubis — Hisense P Citataplon Chas. Bry 2 ao - 18|,) SALAD, DRES sess | Sapolic. a, MUM oo scone eee ccc cccy Sa [Oey area ose: 3 15| fi M- Choc. D. a 3% 4 oe ae 15 So % a Sancta half uaa 00}, ny ess 33 Northern Guess a ot Choe, nu 1 16 | aurel once oe 21D 7aahy I pi «cece 2518 a9 single b 50 weet C ° ing Dees 4 uble bD Bit la, ff . d be] ® Senna eave hoes 06 urkee’s, 1 Me ce 4 apolio, ha oxes..2 25 Fl f Core Good upiex ter Sw . . Poaves (age 15 | Durkee’ , large, 1 doz. 00 | Scourine ke ee “40 a Bo iret esae 34 | Univ Luck .. see Brilliant Goo” gata i. ‘sos if biduae Bana 5| Snider's,” mat Ada an Scourin fanufaciuring Co ae ee 32-- WEAR eas, A 4 the ytd. 1 34 B vor HORSE RADISH Snider's late, 1 don 3 #3 Seourine, 60 cakes "vel Bamboo, 16 og. 722.21. 33 -l as ieee Clemmare Lozeriges, pris Drops. 98 ttt teeceeeees Ss , 2 doz. 1 35 akes .. 1 a... iy Teale eh pial aoc Menges ja _ 2 om. pate, pore 90] | Packed 60 ibs. ‘in 1 35|Boxes «oes 22D} 2. We om ‘patie og | oe imperlaie 1s" pili . at a ee a Arm and Hammer ....3, egs, Engiish 5% [Gold Block 1.2.7: o°-131 | 15 in, Wood, Bowis vd 88 eae” par cree “a 76 2 - pails, per on -- 50 Dwight’s ee cccene 22008 60 WwW SPICES 4% blagman eg " in. Butter owls Ga M at a a3 ag MAPL i...) 901 a Cow 3 00} Allspi hole Spices ae “ii in. Butter ae Hana eanus ies?" rr 2 os. bottles me pee 00 Alispice 2 Ya nen aa oe 19 _ areaness ’ 26 Cream —— Ciee it@ss : oz 3 0 yandotte, 100 Cs loves e Garden e’s Mixture |...) 21 +‘| Assort micas | 09 | Strin ers 90 ad MATCH 0 otte, 10 clea 2 £616 , Zanziba m Tt bDuke’s C ure wrt mio 5 Ww &® Rock lag. 26 N Cc. ». Cri ES SAI 0 % assia, Ca EF seece 16 M Canies 40 Asso , 13-15-17 ++ -5 90 intergr toes - & oisel rittenden Gra: iL. SOD ..3 00 | Cassi ’ nion 4... ais Wao, 6 4: rted, 15-17- ~...2 0 OL, + een Be icae © » & one, Tip 4 804 15 Granulsted, 100" ao 8 Singer, adi i | Yum Yum, se per ae “WRAPPING PAPER Batti Amorieds 3 7 N S sump, b Ibs. cs. ter. Cortina... Y m 10c 5 95| Fibre straw Up-to-d n Good 7 ew Or » bbls. . ca. 90 » Cochi - 944| UM, per g ‘ibre Manila, white Te ate od 3 R” Chol Open a : Lump, 145 Ib. eas 80 rs aes Penang. ctacecea 144% crea 1tb. ‘cae — ge Popahinr oy white -. Pan Strike — con't 3 ee a foe coer a; Mixed’ No (eee Jorn Cake, 2% ox. 3 Yo. 1 Manila red ..4 | Pen e No. -6 &@ 10 ig a Secscea She Comm ixed, No. 2 soeccces 16% Corn e, 2% ox -- -38 Cream M BA ss ceee Strike . 3... 6 r seeecce 00 3 on Grad Wiscd Ge pies 4 j Gate in 26 |B anila conned _ sort , Bu ga $8 : ait hear, ecee 22 6 tb. sacks es N ° 5¢e pk won. Oo riow b , 2D. utcher’s Mani 3 Sci ment mmer as _ f barrels 2c extr 20 06 Ib. sa tence ee ed utmegs A580 doz.. 45 | Plow oy, 1% agsesae Wax B nila . 7 cientific Assi. '’’' 38 5 MINC 8 2c extra 28 10% me 4... # Nutmegs, cae 4.5. Le Boy, 3% Mc... gy | Wax utter, short +5200 2% ee... 7 Per c E MEA 56 ee ee , 105-110 : eerless, +s, Butter e’nt 13 ---18 06 . ~ % Oe SyARD 2 35| 78 Ib. ache ipso tae an Pepper, eee aie <<< 7 if Me eee HH Way Buiter, as ome 20 Cracker oe Corn 60 ‘te oe = Sula es eiaer Cascn, seescscae To TT 39 | Ma ST CAKE Giggles, Se cccceeel . box . a sok , Cayen : mit Sage Magic, 3 & op C B Sg Bu 1 gal Kae 109 We 1 Leases. cs oe ee ae - dairy in drill 40 | Allspi round In Bul ee 6 32-84 ght, 1% d seeeeeed OO ie we tS Bulk’ 5 gal. kegs —— 20156 tb Solar Rock bags 20] Clov ce, Jamaica ulk Good indian .....1... 30 Reams Woaus ~ oe : 3 “i Mans gal. kegs 5@1 05 « Sacks ... c es, Zanzibar sees 12 Self Bind ee east Cream doz....11 Cou +8 66 % » © Queen, seid oz. ee a Granulategomon cr teee 24 Gace —- Cs ao a, ee ee ie Yeast Poa ta dos. . .5 a ae Montene “ —— 9 i 50 Medium, 2 Seseus 80 weace. Gaeee Ceveee Ee aa = ae 24 FRESH ee 58 Bros. Mencia oe Sturet.-¢ Oz. cece - bu SALT FISH 85 en _—as .. oo a et eecerteme Whitefish, J Per 1b.| Aln NUTS—W . a a aie o ee 35, Cotton’ + ply A nm gumbo ..--16 Almada Tarragona i A ’ Ce ‘ Small ale... Pepper, ies y, | Cotton, 4 p tise. MA 1TH Uk 22... ob weeeee 12 | Alm ids, Drake 16 Hay, N PIPES ....1 45] Strips Whole ..... @7 Pa a: Cayenne .... 18 Jute, 2 pl Mo. 2.6.6. 24 Meee oc. 3... “a ond, Califo se d Clay, r _ _ box 1 75 <_< 1% B10 — ‘Hungarian "38 ors ply a «1c irosmen 7 Brazils eee aaa. oe is ae Cee eeliccvaccac count 60 8t Halibut @ 6 Cor H Wooi — N eae» Live Lob cs 1 Po 8 es enaes 12 +} 55 picktes ° * ca A ee e ee = tb teen oA grok mee ao Cal. No. 1... 13918 5 we) Barrels Medium fee ee a wh 71, | State gVINEGAR Stee seorse $8" | Walnusae soft shell 5 S Gee cli oe ot Pe wrnied ailand Herring 7 ge wae a Oakland Soe ae Haadoeie 000000. 33 | Table ni Marbot 1bgis : aa Wh rte rgan’ c z ickerel Seer eccecces nl Lt = . > Half bbis ‘gma 3 65 wba otis. Silver okinsetora Haveole a wea te Bike | I send ri sees “ Poe ‘Mean. 12 13% or ime one oa ae Silve , 40 lips. 7% {N tree, recone 4 | Smoked” Wit <<"! ¢ |Pecans, Ju large. Olé 4 Ne a, WING CARDS. Norwegian” ote Sliver Gloss) 19 dpa’ Gy {NO J pe gross Smoked, White 22../1% Hickory Nuts per is _" oo neh Gener ae ete M tbs. 814 | No. : per gross ...... « ea Ca, Ohio, new... bu. e é . 20, Rover assorted 1 ound, 4 iS... 48 1b uZZy 2 ver arom 40 (| Fi eS seeeAB | COCOa aa 5 » No , Rover, enam’ 75 | Sea Pag thas) 3 75 . packa No. 3 sross .... innan ied” i oe note aden aS Be lool mea dB One yagi uae ae at pet goee, ccc te | Shag oe hestnuts, New York °. 3 satin sees No. eoee 2 . ges ie AR oe > 20e, . a Q per b 20 No ao Dee i i” 40 toe 301. BOXES oa sarees a Bushels Baskets Speckieg ae ‘ lone sees , eee ’ So. ee s ‘Baskets =| |: HIDES AND PELT pa ‘ OT whist 2 25 Oo 1 ihe: | : Cc UPS Miao els, wide band .. 1 00 ES AND PEL 8% oe Peanuts bitt's . ” Mo. t. © te 7... —* ssl Splint. pe d .. 115|/Green N Hides 7 W: fa Halves @% Peceeccecces 4 oe Mac te wdlee a oe a alf no 2 s in , large . eccce ‘' Gree oo . Filt nut Halves __ @55 Mesa, 100 Ibe .....48 7 zor. cans DF aerger int a Seem Cured No. 3 oe Filbert Meats ry “awQh am PERS TBR aes 2 918 | Gallon, recs, WoT ig [Jordan "aimonda. OH , oO : . e Tas oe 1 79 Willow. atten me’m 7 = cee econ a. 13 | Fancy H Peanuts - . gmali a x | Calf: n, cured, No. 11 Roa P Suns sain, cured! We. 3 i3 Chien a 8 g 1% ; . $ 12% bo _™ P. J 1% ae 46 Special Price Current July AXLE GREASE Pork toms 6. @16 Dressed 2006 @11 Boston Butts @15 Shoulders ..,.... @12% decal Tard... |. @13 Pork Trimmings @i.s Mutton Caress @10 emhs - oo @12 Spring Lambs .. @13 eal Mica, tin boxes ..75 9 00;Carcass ........, @ 9 : ; Paragon (in eeh wee 55 6 00 CLOTHES LINES ee gt at is BAKING POWDER Sisal stock by the Tradesman Royal 60ft. 3 thread, extra..1 00|/Company. Thirty-five sizes sac ct go |i2ft. 3 thread, extra..140/and styles on hand at. all c mime Soft. 3 thread, extra..1 70| times—twice as many safes 41D. cans 1 35 60ft. 6 thread, extra..1 29|as are carried by any other \72ft. 6 thread, extra.. house in the State. If you 6oz. cans 1 90 tien are eo visit ae %1b. cans 2 50! ute Rapids an inspec the OE oe 75! line personally, write for %Ib. cans 3 Pye 8 --- 90] quotations, a eu is Oe 1 05 : : Pen. ee 1 50 SOAP 3Ib. cans 13 00 | Cotton Victor Beaver Soap Co.’s Brand i mane 1 10 - eee 1 35 YOUR Oe Re. 1 60 OWN Cotton Windsor PRIVATE |5ott. ees 1 30 i Meee ee ee: 1 44 SRAND — 1 80 BUR 2 00 Wi; R | Cotton Braided NDE OO 1 35 @ PONG oe ete 95 5 | 60ft. peer ee 1 65 = = ee ce = | oU cakes, large size..3 25 in, oGalvanized Wire ,|100 cakes, small size. .3.35 |No. 20, each 100ft. long 1 99] 59 cakes, small size..1 95 Wabash Baking Powder Co., Wabash, Ind. 60 of tin cans ....... 3 75 32 0%. tin cans ...._. 1 50 ) OF. tin cans :..... 85 16 oz. tin cans ...... 75 | 14 oz tin cans ...... 65 | 10 oz. tin cans ..... 55; 5 Ox. tin cans ...... 45 * oz. tin cans ...... 35 82 oz. tin milk pail 2 00 16 oz. tin bucket .... 90) 11 oz glass tumbler .. ° 85 6 oz. 16 oz. CIGARS Johnson Cigar Co.’s Brand | glass tumbler 75 | pint mason jar $5 | |No. 19, each 100ft. long 2 10 COFFEE Roasted 'Dwinell-Wright Co.’s B’ds. whit eionse, 11h. .... |. White House, 2tb. |Excelsior, Blend, i. |Excelsior, Blend, 2tb. ..... (Zip Top, Blend, lib. ...... ; nore eee PES teehee | Roya igh eee 255.2... S. © W.. 1,000 tots _.... igmein Gia ot = corte ote cts > sees 33 Boston Combination ...... wemur 2TPES .-.... 3 ie es 32! Distributed by Judson re Grocer Co., Grand Rapids; Worden Grocer Co. Brand Lee & Cady, Detroit; Sy- Ben Hur ;mons Bros. & Co., _ Sagi- Perfection 35 naw; Brown, Davis & Perfection Extras ..../”" 35 Warner, Jackson; Gods- fondest 35 mark, Durand & Co., Bat- Londres Grand 111111173 tle, Greek; Fielbach Co. Meme 35 Toledo. tenes 22 | Panatellas, Finas 1111.7’ 35 FISHING TACKLE Frans, Hoek Leotces 3s i il 2 tee e te eceeceee ; sockey Ciab 0.0... 2. | 4 Atte eh ee eee © oe me te 8 ie 9 COCOANUT aoe 00 2 i oH a ee. Pree Cotton Lines moO. 2 AN fest 5 iO. 2, 46 feet ee z No. 3; 15 fest | 9 e: poee. @, 15 fect 8 10 No. 5, 15 fect... 11 MO. 6, 15 fect se 12 ue. 4, 45 feet os 15 MO. 8 th feck 18 NO. 0:45 fect 20 Linen Lines I ee 20 Peers 26 oaRee 34 70 5c pkgs., per case ..2 60 36 10c pkgs., per case 2 60 | 16 10c and 38 5c pkgs., | mer CORO 02. 2 FRESH MEATS Beef Carcass ........ 64@ 9% Hindquarters ... & @iW, eee 8 14 | mounds 2.2... .5; 740 4 | SMUPKS 5.25.50 25 7 @ it) Piates ..... eeees as | bAVOTS Co... eee @5 | Poles Bamboo, 14 ft., per doz. 55 Bamboo, 16 ft., per doz. 60 1b00, 18 ft., per doz. 80 GELATINE Cox's: 1 doz. Large ..1 80 Cox’s, 1 doz. Small | 11 00 Knox’s Sparkling, doz. 1 25 Knox’s Sparkling, gr. 14 00 NOON S . 6. 1 50 KXnox’s Acidu’d. doz. -.1 25 Oxford (2.0 75 Tradesman Co.’s Brand Black Hawk, one box 2: Black Hawk, five bxs 2 Black Hawk, ten bxs 2 TABLE SAUCES Halford, large Halford, small bo & OF ace bo & ee | oro soceee 1 25 Use Tradesn.an Coupon Books Made by Tradesman Company Grand Rapids, Mich MICHIGAN TRADESMAN ' Lowest Our catalogue is ‘‘the world’s lowest market” because we are. the largest buyers of general merchandise in America. And because our com- paratively inexpensive method of selling, 19 Ly Chicago Boat: Every Night Fare $2 Holland Interurban and Graham and Morton STEEL STEAMERS Boat train leaves Grand Rapids at.. 8 p. m. See Sawyer’s | 50 Years | the People Choice through a catalogue, re- duces costs. We sell to merchants Ask for Butler Brothers : New York Chicago Minneapolis CRYSTAL current -cata- | St. Louis uililt Sawyer Crystal It goes twice 4s far as other Blues, Blue Co. 88 Broad Street, BOSTON ~- -MASS. Blue. . Te For the Laundry. | DOUBLE | STRENGTH. Soldin | Sifting Top : Boxes. ] restores the color} | tolinen, laces and § i goods that are & worn and faded. REESE ES SST RNP Ae to ae yn mee ate Har Of good printing? You can probably answer that in a minute when you com- pare good printing with poor. You know the satisfaction of sending out printed matter that is neat, ship-shape and up- to-date in appearance. You know how it impresses you when you receive it from Some one else. It has the same effect on your customers, Let us show you what we can do by a judicious admixture of brains and type. Let us help you with your printing, Grand Rapids What Is the Good Tradesman Company & foal a gory 13, 1910 MICHIGAN TRADESMAN 47 BUSINESS-WANTS DEPARTMENT a \dvertisements inserted under this head for two cents a word the first insertion and one cent a word foreach . SeEnTa . ral A i oe . va ae . Sie TAT. y , af! ; a4 subsequent continuous insertion. No charge less than 25 cents. Cash must accompany al! orders. oO! , 4 } p 1. d SuUsiINBssS CHANCES. Will Sell—Valuable undeweloped water HELP WANTBSD. | Cash For Your Business Or Real Es- : For Sale—A first-class dry goods stock power site with all flowage lands. A Tre he er ——-—— [fate, No matter where located. If you — for sale at Boyne City, one of the best bargain for an investment. Only unde- Wanted—At once, shoe clerk, good sal-|want to buy, sell or exchange any kind cn es eee: ” First-class stock | Veloped power in Charlevoix county. Ad-j;ary. Must be a good worker and re-|of business or real estate anywhere at towns in the State. First-class stock. : : ‘ > oe ; | Paras: First-class location and good _ business,|@ress W. A. Loveday, East Jordan, Mich.|liable. Send references. Prefer single|any price, address Frank P. Cleveland, a : Wish to move on account of. sickness. He 732 |man. P. C. Sherwood & Son, Yysilanti,|1261 Adams Kxpress Building, Chicago, pars / & Byram & Co. 741 For Trade—280 acres level black land. a a ee ae -. . ee A . ople An excellent opportunity to buv wel]}292 in wheat, corn, oats, clover, 80 in Ss Dl ee Wathine cada. | EP Ee : i as ri BE 9s Pisce ao sre nes ut pasture. All well drained and fenced, Wanted. EXxpe rienced clothing | sales ee coleman Se to —_ ee . sia i ane co ee ca eee two complete sets of implements. Near|™4n, must understand window trimming. | druggists. ackage goods o nest qual- ee i ee ee town, Price gad mortgage $6,000; equity) G00d salary and steady position to right|ity and appearance. Large variety looking into. Write at once No. 142, care for Wacrebaidn or income property. G@.| Party. _Address M. Lowenberg, Battle|Guaranteed under the Pure Foods and te Tradesman. __ Se nae H. Kruger. Prancesvilie Ind. Pertys7~°| Creek, Mich. 727 | Drugs Act. 20% commission. Settle- : Wanted—Stock of goods not to exceed| —— se ia eal church ln er. ———-|ments bi-monthly. Sold from finely il- $2,500 valuation, in exchange for first-|. 4 Farm Bargain—160 acres three miles| Safes Opened—W. L. Slocum, safe ex- |lustrated catalogue and flat sample book. class Grand Rapids residence property.|{"0M good market town. Productive, | pert and locksmith. 147 Monroe street, |Offers you an exceptionally fine side line. & Cc. T. Daugherty, 10 Hollister St., Grand ne a frost i ae sone ge 100 si Grand Rapids. Mich. 104 (Catalogue at request. Henry Thayer & re 749 Creared, some orchard, large frame barn; ———_____ ——-—-— |Co., Cambridge-Boston, Mass. Estab- wh a sings Moric Oe LD with stone basement. | Worth $5,000. Can Wanted—Clerk for general store. Must llished 1847. ” 510 : ‘ : For _Sale—Real estate and insiance; be had for only $3,000. 4% cash, balance| be sober and industrious and have some| en \dry, agency business. An opportunity for a/easy payments. Address W. A. Loveday,| previous experience. References required | : oe 4 hustler with small capital. Conditions| Bast Jordan, Mich. 734 Addreaga Store. care Tradesman yo Want Ads. continued on next page. : Al. Address R. E. I., care Tradesman : ha ae ae | LE : oe “135 ‘ To Exchange—For stock of general} a. merchandise, to value of $7,000 or $8 000, | oTH{| % : ented. ox 22) regen, Indiana. Well || Slalaaaaenaeeee ee nemeerenmen eee cere ae Read This, Mr. Merchant located. Box 225, Hudson, Ind. tag | in Why not permit me to conduct a Home Bakery—Roberts No. 60 double! Top _ big July or August sale on your|deck oven. 7118 Cottage Grove Ave.,, | 1S 5 stock? You’ll clean up on old goods| Chicago, II. bok - § we and realize lots of money quickly.| Business For Sale—On account of poor | Crys . Remember I come in person, qual-/health, I offer my grocery business for| oe itied by knowledge and experience. | sale. ‘It is an old-established business} ie ed A Full information on request. and its location is one of the best in| t i 907 Ohio Builéi B.H. —— ea the city. For further particulars, write color & : 9 Building oledo. ©/;or call on Mrs. C. Peterson, Big Rapids, | esand § = For Sale—Stock of clothing and men’s Mich. : : 20 | ae furnishings, in one of the best manufac- Good paying clothing and men’s fur- ded turing cities in Southern Michigan. Stock|nishing store in county seat of 10,000 to aded. | will invoice about $10,000, in first-class 12,000 population ; prosperous and _ flour- i condition. Reason, poor health and wish ishing mining town; interurban car serv- io e to retire. Address R. B. T., care Michi-|ice; $15,000 stock of advertised and rep- other gan Tradesman. 730 resentative lines; stock can be reduced. 2 7 a OF = roy wohonee| reason for selling, age and ill health. } | Wer cae ne Go Sweet tnge| Address M. Cantor, Marion, I. 719 0. | Ann, Mich. a Cer Brick hotel, centrally located, all cars For Sale—Druge store. at a reasonahie| Pass the door; 40 rooms; modern; com- i +i ~*~ Sale Drug store, at a, reasonable pletely furnished; wet county. W. C. ¢ price; good location, good business. Well High, Mt. Clemens, Mich 705 3 established, no old stock. This is a spe-| U8): : Ss, : pena et for a_ practical | druggist. Till lease room to purchaser 1 ; at $385 per month. Address A. Heit gaan. Bring Something to Pass 1132 Broadway, Toledo, Ohio. (28 Mr. Merchant! Turn over your “left overs "| To Rent—Shoe store, brick, modern,| Build up your business. Don’t sacrifice the | 17% x 60 ft., with basement, shelving,| cream of your stock in a special sale. Use the counter, desk, light fixtures, shades, | plan that brings ail the prospective buyers in screens, awning frame. Good location. | face to face competition and gets results. I Good opening. Reasonable rent. Popu-| personally conduct my sales and guarantee lation 3,000. Julius R. Liebermann, St.|my work Write me. JOHN C. UIBBs, Auc-| Clair, Mich. 726 tioneer, Mt. Union, Ia. Yellow pine stumpage for sale, reason- able terms, ten million feet within three] For Sale—A general grocery stock and} miles of the Norfolk and Western rail-|building in a good farming community. | way. Good logging section. $30,000. Can|Stock will inventory between $900 and | sell half if desired. Address Lock Box]|$1,000. Reason for selling, old age and 37, Blackstone, Va. 724 poor health. For further particulars en- | tor Sale “Manne Staak inure Cee quire of S. A. Hewitt, Monterey, R. F.| For Sale—Drug stock invoicing from D. No. 6, Allegan, Mich. 718 || $3,500 to $3,700 in city 5,000 population, | 2 So | E weet eS Southwestern Michigan. Stock compara- For Sale—A good custom flour and feed tively new, only about six years old. Tll}mill in Southern Michigan. Located in health, cause for selling. Address S. B.,| fine farming country and doing a good care Michigan Tradesman. 740 business and all machinery in good shape. ~ For Sale—Meat market equipment and| Village has two railroads. For further stock, slaughter house and equipments|information address Samuel Curtis, i138 | and five acres of land. Good reasons for|ilac, Mich. _ 115 | selling. Address No. 739, care Trades- For Sale—Two wagons. Have used for! man. 739 __| wholesaling tobacco, cigars and notions. | : Could be used for medicine. Write for! Your advertisement, A > N77 R { . . A TRIAL PROVES THE WORTH price. 0. Fs Dewitt & Son, Wholesale if placed on this page, Increase your Poe ira from eo i ee ida ae : cent. at a cost o @ per cent. will only For Sale—Clean stock general mer- oo o 7. for a paps stamp — yeh a chandise, good ce Michigan town. would be seen and read Ow to do it, or one Cent for a postal card if| Terms easy. Will take some cheap land. | : you cannot afford to send a letter. If you Deal with user, save ecediosian Wish | by eight thousand of want to close out we still conduct auction to retire. Lock Box 40, McBain, Mich. . 713 the most progressive saics. G. B. Johns, Auctioneer and Sale Specialist, 1341 Warren Ave. West, Detroit. Mich, Something New—Town, county agency, ‘ - : $12,200 annually. Three times day iio merchants in Michigan, For Sale—One of best grocery stores|sity. Every home wants them. Akers- ° . in fruit belt of Western Michigan. Cheap|Resh Supply Co., Lamar, Mo. 2 Ohio and Indiana. We for cash. Address No. 738, eare Trades- Stock of general merchandise wanted. ° e man, ‘38 _|Ralph W. Johnson, Minneapolis, Minn. have testimonial let- For Sale—Rental properties showing 624 good income, in live growing town with Will pay cash for shoe stock. Address ters from thousands of best of farming lands surreynding it. Ad- ; dress W. A. Loveday, East Jordan, Mich. No. 286. care Michigan Tradesman. 286 733 ee a, Se ng bureices ie Pp €o Pp l € who have For Sale—Stock hardware, stock furni- sale. We l-estab ished Plumbing and_ elec- ‘as ture, four stocks groceries, best hotel in|tTical business. Invoices, plumbing $3,456, bought, sold Or ex : ras : lectric $4,126. Address A. B. Bellis, 406 Ohio, best billiard and pool room in| & : ; Ohio; good manufacturing business. Court St., Muskogee, Okla. 614 Wanted stocks merchandise. G. W. Cupp, For Sale—10,000 No. 2 cedar railroad 574 changed properties as Real Estate Man, Mansfield, Ohio. 736 ‘|ties. R. W. Hyde. Posen. Mich. the direct result of ad- Machinery—Steam boiler 16 ft. x 72 in.; Harris Corliss engine 14x36, complete obed sg Oe and i hie’ leases, Vertising in this paper. with pump, injector, lubricators and pip- Meare Tulsa an 0., hea eo ing, first-class condition. Can be seen! Dealers, Tulsa, - oe operating and closest inspection solicit- For Sale—One 300 account McCaskey ed. 20 in. twin horizontal Samson Leffel water turbine; Woodward water wheel . foe A. B., “a governor, also 1 23 in. Victor vertical water wheel. Heavy drive pulley and} For Sale—A good clean stock of hard- shafting. Will sell any or all of above’ ware and furniture in Central Michigan | or would consider part trade for real es- town of 500 population, situated on rail-| tate or merchandise. Address W. A. road. Address No. 683, care Tradesman. Loveday, East Jordan, Mich. it 48 “MICHIGAN TRADESMAN July 13, 1919 Le FOUNDATION OF BUSINESS. It has been well said that confi- dence is the foundation of ail busi- ness. From a financial point of view this is the first thing which the busi- res man attempts to establish. He strives in the smallest details to cov- er up any deficiency in financial re- sources; to inspire the confidence of his smallest patron as well as of his banker. Without this he is well aware that his reputation must stag- ger; his business shake as a reed in a storm. But there are other confidences not to be overlooked. The mere question of dollars and cents, important al- though it may be, is but one of a number of conditions which require the exercise of this same confidence. He must fill his patrons with the belief that he is acting honestly and sincerely; that he knows what he is doing; that he is able to buy goods oi the best quality and at such prices that he can afford to sell them at proportionately low rates. The peo- ple must feel a confidence in his taste and in his skill in selecting materials which will be appropriate as well as serviceable. They must feel that no other buyer is more fully prepared to select the stock from which they, in turn, make their individual selec- tions. Most of all must the proprietor himself be able to echo all these claims honestly from his own heart. When he knows that he is right ‘he can evince the enthusiasm which is necessary to good salesmanship. The half-hearted manner of the one who is uncertain as to any feature is de- tected as surely as is the fear of the inefficient driver by the intelligent horse. The rein of sympathy between proprietor and patron is as sure a bearer of this current as the method of transit is indiscernible. Cultivate confidence in yourself as surely as in your patron. The two are insep- arable. The one is a natural se- quence of the other. A THE OPTIMISTIC VIEW. Happy is he who can look always upon the bright side of things. More, he is doubly fortunate: his outlook is not only more attractive but more re- munerative. When we falter and doubt then we lose ground. The man who pushes ahead confidently and cheerfully is the one who wins the race. Thomas Hood wrote, “I resolved that, like the sun, so long as my day lasted, I would look on the bright side of everything.’ And who doubts but that his day was pro- longed because of this decision. R. L. Stevenson, whose life was always bright and cheerful despite the great- est physical weakness, said, “A happy man Or woman is a better thing to find than a five-pound note. He or she is radiating a focus of good will; and his or her entrance into a room is as though another candle had been lighted.” When things go wrong the optim- ist thinks"how much worse they might have been and tow he can most easily get them back ‘nto the track. These thoughts in them -!ves are lu- bricants to make the machinery move Take yourself in hand. If there is a weakness in your business conditions take yourself in hand with the de- termination that Demosthenes show- ed and see if you do not succeed. gers in airships show how they went safely and at a pretty good rate of speed. cr a score of passengers from thirty to thirty-five miles an hour looks less cf an accomplishment now than form- erly. Compare with that the begin- ning of railroading and it will seem by contrast a great achievement. A train that only goes thirty or thirty- more easily. you, really, my reader, or would you not rather be your own _ identical self? At least we can not be any one but ourselves; and the best thing—the only true way of living—is to make of ourselves the most possible. We are of good material. Of course we are! If there is anything wrong it is in our development and our training. We can better our trade and our- selves and the world. The main thing is to wake up; to realize what devolves upon us; to build up new advantages rather than to bewail those which might have been. TAKE YOURSELF IN HAND. A young woman who was growing stoop-shouldered went to a_ distant city to finish her education. On her return the improvement which was first apparent to her father was the erect form and graceful carriage. He at once enquired how it was accom- plished, supposing that she had taken thorough training in physical culture. “I just took myself in hand,” was the laughing response. The defect becoming so distasteful to its owner that she made up her mind that she would rebel; and under her own gen- eralship a complete victory was won. Demosthenes was so enthused by the eloquence of Calisthratus that he determined to become an orator, de- spite numerous seemingly unsur- mountable obstacles. He _ practiced by the waves of the seashore for months: cured himself of stammering by speaking with pebbles in his mouth; of a disagreeable shrug by practicing with naked shoulders un- der the sharp points of suspended bayonets; and by laborious work de- veloped a voice which was weak, in- distinct and squeaky into one which left its impress through all the cen- turies. He did it by personal deter- mination and persistence. Goethe declares that industry is nine-tenths of genius and that “It never occurs to fools that merit and good fortune are closely united.” Hawthorne gives us this encourage- ment: “I find nothing so singular in life as this, that everything oppos- ing appears to lose its substance the moment one actually grapples with a ae 1 If there is a defect in your physi- cal condition set about to remedy it. Recent reports of carrying passen- Of course catrying a dozen ive miles an hour is thought to be altogether too slow, and yet when “Did you ever know any one with whom you would ex- change places?” asked a friend of cne who was despondent. And did early railroad trains went se fast. The New York World calls attention to the fact that the Zeppe- jin airship on its first trip carried twenty passengers 300 miles without mishap at a good rate of speed, whereas when steam railway travel was opened in England on the road between Liverpool and Manchester in 1829, there was an accident in last week the Zeppelin craft had mishap which will probably frighten possible passengers. Traveling inthe zir has come along a great deal more rapidly than traveling by steam did in the early days. The Wells-Fargo Express Co. has for years paid an annual dividend of 10 per cent. on $8,000,000 capital stock. At the annual meeting of stockholders last February a resolu- tion was adopted to increase the cap- ital to $24,000,000. The 160,000 new shares were subscribed at Dat by shareholders on a basis of two new shares for every old share held and almost all of the new issue was tak- en this way. Wells-Fargo stock has been quoted since February at 160 to 175, but few shares hands. have changed The shareholders who voted themselves the new stock have none to sell’ and outsiders have heen unable to determine the investment value of stock at the increased capital. It is now announced that the semi-annual dividend of 5 per cent. will be paid July 15. The only effect of the in- creased capital is to check the growth of the surplus. The original share- holders who bought stock at par on an $8,000,000 capital, now get 10 per cent. on three times their invest- ment. A parcels post might give the people a piece of this melon, but the €xpress companies can afford to keep a strong lobby at Washington to Op- DOSE 1. —___——. In certain sections of Maine where the State is building improved high- ways, the residents are grafting the wild apple trees along the roadside with summer apples, early fruit that will be ripe and ready for the eat- ing. Metal signs are to be placed in- forming the public that the fruit js for public use and requesting care and consideration for others in picking the fruit. It would be a good thing to see the same public spirit in evi- dence in this State. Well shaded toads are very pleasant for the trav- bier, and if the trees could furnish him a good apple to eat, the favor would be greatly appreciated. Since the advent of the automobile the number of tourists on the hig has vastly increased to the country peopl iittle comforts that enjoyable. hways and it is a credit € to provide the make their tours Se neensamnene The Western States have shown in every census taken the greatest incre tion. The census of I910, now being compiled, transfers this honor to the Southern States. Including Missouri and Oklahoma, they have made a gain of 21 per cent. since 1900 and always heretofore ase in popula- twenty- five miles an hour in England the en- gineers were discharged for running which several were killed. One day | a4 The gain of other states of the Union during the same period is estimated to have been 18% per cent. The five states of the South which have made the greatest gain in Population, ac. cording to the estimate, are Okla- homa, Texas, Missouri, Georgia and Alabama. Oklahoma is said to ‘n gained 1,250,000. The figures based upon provisional estimates the Census Bureau. ee The shoe store of J. Thomas, at ‘Geneva, N. Y., was entered by bare lars early Sunday morning. They had cpened the safe and taken over $100 and had prepared a great shoes and other loot, when their operations aroused Mrs. Thomas, who sleeps above the store. The burglars were scared away. A pecu- liar fact in connection with the rob- bery is that the safe was not locked Mr. Thomas lost the combination twenty-five years ago, He remembers part of it, but never dared to ave ave Of pile oi use it for fear of locking the safe and be- ing unable to Open it again. The burglars had everything required to blow a hole in it, but the open door Prevented the destruction of the safe and saved them time and trouble. A Pittsburg widow whose head of beautiful blonde hair has been her pride and the admiration of her friends, has sold it for $50 to a lead- ing ‘hair dresser of that city. After she had accepted his offer the buyer asked why she made the sacrifice, She replied: “I must sell it Or 1 and i‘my three children will Starve to death. The rent not paid and there is not a crumb of bread in the house. I can not bring myself to ask for charity. I expect to get a posi- tion soon, but until then I am de- pendent on my own efforts.” “Well, I will give you $50 for this hair,” said the man and the bargain was closed eee ea is the Genesee Valley this year promises to be a The peach crop in record breaker. Trees in all the orchards are heavily laden, and many Stowers have been obliged to thin them out to save the trees from braking under the heavy load of fruit. The trees were not expected to bear very heavily this year, as there was an unusually large yield last year. The unexpected yield is at- tributed in a measure to the frequent rains during the spting, which kept the insect enemies of the peach tree in check and afforded abundant mois- ture for the growig fruit. Apples and other tree fruits also give prom- ise of being plentiful. ——_— He who sees only with the eyes misses many beautiful visions and escapes many sorrowful sights. BUSINESS CHANCES. For Sale—Wholesale produce business of ten years standing, doing a business of from $50,000 to $60.000 per year. Good location. Rent $25 ‘per month. Stock inventories about $3,500. This is a snap for the right man. Mills & Warren, 104 Monroe St., Grand Rapids, ee ATTENTION RUBBER SHOE SALESMEN Wanted—Experienced rubber shoe saiesmen for Indiana, Illinois, Iowa, Michigan, Wiscon- Sin. Only men who ean furnish best of refer- ences need apply. High-class line of goods. Answer atonce. A. R. C., care The Michigan their total population js 32,415,207. Tradesman, Grand Rapids, Mich. | Do Your Customers Dispute Their Bills? If your customer feels his account is not correct you are in a fair way to lose his business. If he pays under protest, the chances are greater that he will take his trade else- where. , The McCASKEY SYSTEM prevents disputes over accounts —every customer has the same record of his account as ; . the merchant, and in the same handwriting. He cannot < ee That's what the Roser say the account is incorrect. . Ree. m pleased to learn about any The McCASKEY SYSTEM does more—It handles every 3 item in his stock. All dealers detail of business from the time the goods are pur- who handle chased until the money for them is in the bank. i = =@ White House THE McCASKEY REGISTER COMPANY J i , The Complete System | Coffee rn eer aac ae ALLIANCE, OHIO / e D ) 35 Find that IT sells very FIRST AND STILL THE BEST EF ° Dw a Grand Rapids Office INELL a Aa dele 256 Sheldon St., Citz. Phone 9645 SOSTON-CHICAGO af E Detroit Office s 7 1014 Chamber of Commerce Bidg. Agencies in all principal cities Manufacturers of the famous Multiplex Duplicating and Triplicating Sales Pads, also Distributed at Wholesale by single carbon pads in all varieties, Judson Grocer Co. Grand Rapids, Mich. a few small, unknown manufacturers of Corn Flakes, who couldn’t succeed with their own brands, are packing private brands for wholesalers and certain rolled oats millers. When these are offered to you, find out who makes them. Ten to one you never heard of the manufacturer. Some salesmen claim that they are packed by Kellogg, and some only goso far as to say that they are ‘‘just as good as Kellogg’s.” Neither statement is true. Kellogg packs in his own packages only, which bears his signature. KELLOGG TOASTED CORN FLAKE CO, Battle Creek, Mich. Tue grocer really doesn’t want to sell bulk starch. He realizes the trouble and loss in handling it— scooping and weighing and putting it in a paper bag, to say nothing of the little at the bottom of the bin and which he can’t well serve to his customers. But what is there to take its place? | Argo—the perfect starch for all laundry uses—hot or cold starching—in the big clean package to be sold for a nickel. That’s the answer. You don’t have to explain it but once to your customer—If she tries it, she’ll order it again. To sell Argo—stock it. CORN PRODUCTS REFINING COMPANY NEW YORK broken pieces which settle - oo Ricaiiad Books eae Stock Fully Insured | But There Will Be a Big Loss on Accounts You have noticed these daily paper headlines fre- quently, haven't you? Of course you have, but you always said: “It Will Never Happen to Me” Well, we hope it won't, but it’s liable to just the same. If you haven't a safe, or if it’s old and furnishes no protection, don’t delay a minute. Order a Safe Today Or at least get the business under way by writing us for Z prices. We can give you what you need, save you money and do you good. ~ Gr and Rapids Safe Co. Grand Rapids ih.