a “/ LP AN EOS SSS SSE OG LAF HIRIOSRYK,. 566 : Nappy ez VSS a YW Fe DOI WS a 7 ae {ae \(6 PR IAG ary by aX: ) Us aay y ‘Ss s&s a TAC yA WP i YE oe (Ce (CS HEY: Spies [ae ae OR SSN it 9) a a I [pm we PUBLISHED WEEKLY © 7X SAR 2 TRADESMAN COMPANY. PUBLISHERS RS Os 3 Si i / Om INTIS $2 PER YEAR 49 eed a NS wee OK As y iy OSI TS Y = ae yy NM Nes . 7 ODS SEO REZ ez x aay nese Oe S KE QS e?77 OY SS SUES ONO OCT ESS EP I SS DISS DSS SOI Twenty-Seventh Year | GRAND RAPIDS, WEDNESDAY, JULY 20, 1910 Number 1400 ‘b Spinning the Great Wheel For still the Lord is lord of might, In deeds, in deeds he takes delight, The plow, the spear, the laken barks, The field, the founded city, marts; He makes the smiler of the streets, The singer upon garden seats; He sees the climber in the rocks; To Him, the shepherd folds his flocks. For those He loves that underprop With daily virtues heaven’s top, And bear the falling sky with ease, Unfrowning caryatides. Those He approves that ply the trade That rock the child, that wed the maid, That with weak virtues, weaker hands, Sew gladness on the peopled lands, And still with laughter, song and shout, Spin the great wheel of the earth about. Robert Louis Stevenson. eH mH Duty There is a time when the pulse lies low in the bosom, and beats low in the veins; when the spirit sleeps the sleep which apparently kaows no waking; sleeps in its home of clay, and the windows are shut; the doors hung with the invisible crape of melancholy; when we wish the golden sunshine pitchy darkness, and wish to fancy clouds where no clouds be. What shall raise the spirit? What shall make the heart beat music again and the pulses throb through all the myriad-thronged halls in the house of life? What shall make the sun kiss the eastern hills again for us with all his old awakening glances, and the night overflow with moonlight, love and flowers? There is only one stimulant that never intoxi- cates—Duty. Duty puts a clear sky over every man, in which the skylark of happiness always goes singing. George D. Prentice. Get a Cranster If you are on the gloomy line, Get a transfer. If you’re inclined to fret and pine, Get a transfer. Get off the track of doubt and gloom, Get on the sunshine train, there’s room— Get a transfer. If you are on the worry train, Get a transfer. You must not stay there and complain— Get a transfer. The cheerful cars are Passing through, And there’s lots of room for you— Get a transfer. If you are on the grouty track, Get a transfer. Just take a happy special back— Get a transfer. Jump on the train and pull the rope That lands you at the station Hope— Get a transfer. He Who Hre Slaves They are slaves who fear to speak For the fallen and the weak; They are slaves who will not choose Hatred, scoffing and abuse, Rather than in silence shrink From the truth they needs must think. They are slaves who dare not be In the right with two or three. James Russell Lowell. He Such tools as honesty, order, patience, self de- nial, accuracy, promptness, punctuality, must always be at hand, oiled and sharpened. Be ready for emer- gencies and never doubt. Make your work your hobby. If you cannot realize your ideal, idealize your real. Be cheerful, look for Stars, not sun spots. If you fall don’t forget that “‘your greatest glory consists in rising every time you fall.”’ Horace Falls. ‘b A Reliable Name And the Yeast Is the Same Fleischmann’s Our Brands of Have been continuously on the market for over forty years Boce\ “HIGHLAND” Brand Cider and White Pickling Sa) OAKLAND” Brand Cider and White Pickling “STATE SEAL” Brand Sugar This surely is evidence of their satisfying qualities Demand them of your jobber Oakland Vinegar & Pickle Co. Saginaw, Michigan The Greatest Aid in the Office from the viewpoint of Efficiency, Service, Economy The Underwood Standard Typewriter ‘*The Machine You Will Eventually Buy’’ UNDERWOOD TYPEWRITER CO. (INCORPORATED) New York and Everywhere On account of the Pure Food Law there is a greater demand than ever for 3 wo &% &% sw Pure Cider Vinegar We guarantee our vinegar to be absolutely pure, made from apples and free from all artificial color- ing. Our vinegar meets the re- quirements of the Pure Food Laws of every State in the Union. we The Williams Bros. Co. Manufacturers Picklers and Preservers Detroit, Mich. et Woltls Tey en ae a’ ne The way they grow will makeyour friends sit upand take notice Lautz Bros.& Co. DyONR P-L Ken NI A Ask your jobbers YoU stared 43, a e Ta ee SGA aL = ] ] | Twenty-Seventh Year D RAPIDS, WEDNESDAY, JULY 20, 1910 Number 1400 i pa SPECIAL FEATURES, L desirable thing to do and practi-jout more than we put in. This is as|sede. Says Babcock yur iness 7d € =, : i i o ‘ : / ' i 2. Indiana items. | cally there iS €VEry reason tor believ- impossible, on the wh LE 5 1 5 n | S + ad of ther . 4. News of the Business World. feo 3 eat Pele gah aa P- a 1 . ‘1 1 ey uh ay ie é. 9. Grocery and Produce Market. ae that He would not work out suc- Just. We may cheat Nature with on t é of rselve 6. The Hoosier Storekeeper, |cessfully. The growing corn would|crop, but she ultimately m Lee 8. Editorial. | 7 . ae Ce eee : ~ ‘ st eek lf 9. Away From Town, {be very attractive to cattle which |for the cross-ct t And we must | 12. Butter, Eggs and Provisions Lae e a | | 1 | r hearts 1 Pao. a mig nnd their way ti lé road and make <¢ | Y ’ oe i Tee Glace co | ght nd their way to the road and mak r exchang 1g oy 15. Big Bill Bayard, | they would destroy it unless a double] h, est basis if : ah oe 16. When Man Comes Home. ae S feee bots to. : ao : 1 if necessary It fosters the 18. The Bank Merger, ime OF renee could be DUlit, and that prosper. Honest ( nt auq@ 2 TAT | LT} if LOSLEeL 5 v 7 19. Farm Wagons | ld } | ‘ 1 hal ee 1Y | t V sto e . oul J€ both expensive and bother L are S inevitabl: n 20. The Summer Slump. ' mea 7 ns ovale : ' { Bu 21. ‘My Trundle Bed,’ } Some Ot course if corn were con 1 world as the fa hat : td u ) 22. Dry Goods. ee be tnd woot: 2 -. m the 1 tery is over self thes: 24. Rapids Recovery. fo) erows cere the land would|bear the cross before v in Ox | ' 26. The Selfridge Success. | 7 n out, but rotation of er Ds would f ¢ rown! : rey i fo 28. Woman’s World. | 30. Afraid to be Happy. ;NOt be any more difficult on one side | “GO y pure joy M . ene -) . 31. Dog Days. | ° : : : } 1 1 r r + “TN * r 7 ) { ¢ = already 32. Shoes )OF tne tence than the other. The|THE WEEKLY HALF HOLIDAY oe “ ances 35. More Business. lroads belong to the n its use The plan is growing in favor of . euete i NO imadncement ta i 2 36. Stoves and Hardware. : i | ; ; : 4 ; : ; f methods 38. Editors and Authors. jatlld O¢ yANCY ant metning 1s due | ine { stor h . - 4 The ial Tr fy 4 } j } 1 ea ou he + 10. 7 he Commercial Traveler. jtlie public'as well as to the property | we t rive the « ‘ t nh oh « 42, Drugs. / j a bo. | t r S 43. Drug Price Current. owners long Ly thoroughfare. | This ; y tion : = oe aM 44. Grocery Price Current. VWroda a ai nNirit a ‘a alt . ‘ { é hamber < 1 46. Special Price Current. | TOI a p Spit G@ point Of view} it po ( Lf | 1 1 1 1 } : 7 ‘ ' ' ' ‘ } e 4 ne rloatin eee ee er ee jit wo ild Cet tainly Have Deh a8 oareatied by nNavine the matter not 1nly i 4 : i miVatill Pal. A ue ; ! ee THE RURAL HIGHWAYS. _ |¢deal more to Gov. Croy redit to| understood t : 11 1 1 te “Oimmended that aa.al | + } I faining tventually along with highway im- | ‘lave recommended that people pla t}ada ts ti ( fy < ;mos i tO al. ect bv tI ¢ € t ' incder ) th { ‘ | ¢ in ' ¢ it y ¢ 5 an nione: I g up hg ra wr t th 1 1 ¢ yuUTT { Ni 1 | : rm Or S¢ 4s ef Or Bel nha ee rr ( ¢ HAT EXCHANGE? fort = 7 e nO De a Life is a ee ntinual trad 4 : hich | ce. Now and then sath: ae) t ) “its onan oe 1 $< : j ; j : ee Ch uri Wwsl Ltée A ae he evet he b . “ 1 nlantine ' ie $14 | 1c. ntin ) h, 11 Larve 4 . t i C else there CCur Ol f | ( # : : | Da tion Of tne : ] r € r to the soil and care. Sometimes cat-| 1 wa yi ye ce results I re ta | . tle are allowed to graze along ie onve rr ti f | a ! in t ther th I : : er ! t} et ess of giving and g a : : rhe 1 as 1 I ASSISE ¢ - : : } th ; h roe : ¢ t ¢ Sf rT) } : : 7 7 y \i ET FCO I 1] i t j re VV ¢ Nay wot! G D 4 ( -— T ¢ <> eas ¥; O© Or tne satistaction ae f set out shade trees and thus mate-|_-¢ a Me ceca. =a |e oth Ly never 4 t i | . A 1 Ais s fh Mane? I . ; o ne tally i . : tory \ é Le ¢ I = ' & | made We may doa £00 a Hd, : c ting seemingly, receive nothing in re- [i L . i y I L Ree NCNRNNERNETE - Ine | . \ tO remain « 1) +17] } } , : S Te iturn; yet sometime. somevy re. an-| . ties dif ' r*¢ hee | : : Iw k | , f + | } Ve icthe vill perform Similar service| ~' | : ¢ i t tomobi Imarnt ment | i : : a + wT + . ] ( of r eigen ‘ . And thus th alance is re-| 777 i : Sor Village im Itais a fagre é patr t t t} a when cer- | {the tradesman veia a Or} tuin highways have been thus made! The life of the tradesman MO Get taeiher and decian ft. voUur fet Syedoe fia feta ¢ i ty HIgny 3 | ; 1] ml T! : ‘ FCT Og I al Lf \ i ] Injury 2 } a at Ss life 1 OV who ctartc | p : } handsome they are thereby made the|¢al of all life ey ee See's | oekees which day . truck. esnecistly ia > ; Ae - ot lent wantin« . Pade hic act Lait. : ’ , L more popular and real estate is actu ee eee tO Wade IS JACx KM | aoc convenient to set aside + thi tn 1 ; itl fae ] Plays 1e mbrvonic torm of | 1 | ly worth more on that acc: Ee ec Phy On ah purpose, and then an ( é we the Zz A In view of the general oe) WHICH 1S IWeSistio Che sav-},, * thorcustly in the daily n- 1 : “ lace ‘ ak oe food fae eels toward improvement of this sort the|#8¢ who barters food for gewgaws |Put a card in your window, “TI nobil« s a 1 ae s . 1 1 i f ee baby eae ‘ rt1 / : . oi 1 4as. | ne oF 1S Criv Wav he : ! ° =~ recommendation recently made DY | ee Cees he ee ee eiite ia elose don Friday afternoons |Just now it j rgued f ictuall oa o 1 - : i. Fund: nta ules fF life The horce |! ‘4 i pa : : : Gov. Crowell, of Iowa, is somewhat ia idamental rules of lif Che horse luntil Se her Vout Iocal none usiness to the railroads. It L i ~iockey meets ka iit : ' < * remarkable. He has been | guring it [2 ee ce like with | to DD \ t tr nal 4, up and says that in his State there |S!riving, of course, t LV a ‘ened nd is ™ q Py , + a ” % ere 200,000 acres of tillable land with-|"e€SS not sO edi as 1 our humane t e-t] Noe 4 onsl. / | ‘ e ih a Aaah: f.11 a de in the highway lines not used for} - he tradesman falls in lin "| alin. the t t t Orne 443 * " i _ ty ie SPHOSH Mihine the exchays. | tlafhe and which he characterizes as | » Making hange fe cach | ‘4 ‘ i + ha - .1 | « ’ going to waste. He calculates that 2 caeh | | ia. & h \ ) c : 0 ; | ae ' fc no | 6,500,000 bushel: of corn might be | It is the same rule of exchange | eee I Our blocks of paved street : i os a . : ; | | 9 ‘ i es * grown annually on this long and|throuzh life. Some of us simply aim| RIVALRY WITH SELF. née wheezy automobile. Now i+ ha } ei 1 4 a eG | : 1 C. | r { ; + o44 ' . narrow area, which would add mate-|to get an equivalent in another form; We should have one rival wit Inéty mules of paved streets. over tially to ITowa’s annual grain product.|with others there is a continual aim whom there is continual strife; one }200 miles of good roads in the coun y “ranting all he says, it would not be|to get something for nothing; to get|which we are ever ready to super jty and at leat 600 machines. MICHIGAN TRADESMAN July 20, 1910 INDIANA ITEMS. Business News From the Hoosier State. Warsaw—At the request of the Business Men’s Association of this place, the City Council has taken ac- tion to have the ordinance relating to the operatiori of itinerant peddlers mn the city rigidly enforced for the protection of the local merchants, particularly the grocers. The atten- tion of the councilmen has been call- ed to the fact that a similar ordi- nance in Minnesota was recently de- clared invalid by the Supreme Court. Whiting—Peter J. Moser, of Ham- mond, has opened a store under the style of the Moser Hardware Co., handling general hardware. Muncie—The American Laundry has begun business here under the management of Chester Lockwood. Evansville—The Evansville Com- mission Co. has purchased the busi- ness of the Jack Mann Produce Co. at 218 Water treet. Kendallvile — Harry V. Frazure has old his interest in the tea and coffee store to Wm. Hall, of Geneva, who will remove to this place and take the management of the _ busi- ness. Indianapolis — The Van Camp Hardware and Iron Co. has increas- ed its capital stock from $300,000 to $400,000 on account of increasing business and has admitted as stock- holders George S. Winders, manager of sales for the company; J. A. Schlueter, and A. R. Dewey, who have been for many years connected with a large hardware and iron house in Louisville. The Van Camp Hard- ware and Iron Co. has grown from a small concern, as organized in 1876, to one of the largest and most influ- ential business houses of this city. Tke company’s eight-story building at Missouri and Maryland streets has the distinction of being the largest structure used exclusively for: the hardware and iron business in the world. When the company was first crganized it occupied a room _ in South Meridian street with about 1z,000 square feet of floor space. In 1885 the company needed more room and moved to a building in South II- linois street, followed by the predic- tions of other jobbers that it was a fatal step to leave “the street,” as South Meridian street was known. The business continued grow, however, and in 1906 the present building, with more than nine acres of floor space, was completed and occupied. This building, under one roof, replaced the store and eleven warehouses which the company had been compelled to maintain. South Milford—The grain elevator formerly conducted by Charles Deal has been purchased by J. Keller & Co., who will operate it to its full capacity. Ft. Wayne—Charles J. Stier, for ten years past connected with the Ft. Wayne Oil and Supply Co. in the office, and during the past year on the road as a salesman, has re- signed his place with that concern and entered the employ of the Indi- ana Supply Co., of Indianapolis, in the sales department. Indianapolis to will be his headquarters and he will shortly take up his residence in that city. Newcastle—With all the enthusi- asm he known to. possess, and backed by three hundred business and professional men, Charle S. Hernly is now working to make “Booster Day” the biggest the city has ever experienced. Tuesday, August 2, has been definitely settled on as the day for showing off the city to “big cuns’ from all parts of the coun- try, arid it is expected that Newcas- tle will entertain on that day many manufacturers, railway and _ interur- ban officials, politicians, capitalists and others from many sections of the country. Governor Marshall and former Vice-President Fairbanks will be invited. The object of “Boosters’ Day” is to show to moneyed men the advantages this place possesses for investing money and to prove the need of railroad and other improve- ments. Local men have about ex- hausted their resources in erecting business blocks and houses and help is needed from outside. It is necessary to have more houses, as hundreds of factory men are unable to bring their families here from other cities. A teature of “Boosters’ Day” will be a chicken fry at the country house of the Nip and Tuck Club, north of the city. Mr. Hernly is promising the guests that five hundred fried chick- ens will be on “tap” for their bene- fit, and that they can wade in the oats fields, drink of the pure spring water and roll in the beds of mint. Garrett The Garrett bakery, which has been operated by Mr. and Mrs. George Hetenhouser, has been sold to Aaron Baker, of Cedar, and the latter has taken charge. The former proprietor left this city a few days ago and has not been heard of. Since his departure his wife has been looking after the business. Portland—Charles W. Martin will move his shoe and men’s furnishing is goods stock from Albany tto_ this place. Swayzee— Joshua Barnhart will open a bazaar store here about Au- gust I. Geneva—J. L. W. Bears has sold his interest in the. general stock of Stout & Bears to his partner, who will continue the busines under the style of E. E. Stout. Kendallville — “Cheap Jake” Rey- her, as he has always been known. who has been identified with the commercial life of this place since the ‘Eo’s, will retire from the active rmianagement of the firm of J. Rey- her & Co. and the store will be turn- ed over to Forrest Beyer, son-in-law of Mr. Reyher. The proprietor has been in constant supervision of his piace of business for forty years and he believes the time has come when he deserves a rest, so ‘he sent for his daughter and her husband to come kome and relieve him. Mr. and Mrs. Beyer were at Alameda, Cal.. where ie held a fine position with a pros- perous borax company. Ft. Wayne—It is announced that the firm name of James M. Kane & Sen, wholesale and retail toys and notions, will be continued by the son, D. W. Kane. The father and head of the firm died several days ago. Michigan City—Charles W. Hub- bard, of Hammond, has _ purchased the J. T. Camp grocery stock and meat market. Muncie—D. F. Lane, chief owner of the Banner furniture store here, has purchased the M. Heath general stock in Yorktown and will add a furniture department to the present stock. Geneva— The Hoosier Mercantile Co., of Richmond, has purchased the George Hartman general stock here and will continue the busines at the same location. Ft. Wayne—A movement to close Ft. Wayne retail stores Friday after- noons during July and August has failed-as a result of the inability to secure all the merchants to agree to the half holiday. Bluffton—The H. H. Hiester & Son furniture business has been merged into a stock company to be known as the Bluffton Home Furn- ishing Co. The corporation has a capital stock of $100,000, the stock- holders being H. H. Hiester, Everett Hiester and Carl McBride. Marion—T. H. Kunkle, the cloth- ier, who conducted a store in Bluff- ton until the middle of last March, has made a voluntary assignment in bankruptcy with liabilities of $23,000 and assets of $10,500. F. J. Tange- man, Secretary of the Union Savings and Trust Company, of Bluffton, has taken possession of the Marion store as trustee. Mr. Kunkle attributes his failure to losses sustained during the years he was in business in Bluffton. ‘Jeffersonville — William Weber, grocer, has filed a petition in bank- ruptcy. Lafayette—J. M. McWilliams has opened a meat market. Indianapolis — Joseph Hoy has merged his grocery business into a tock company under the style of the Hoy-Ford Co. The capital stock is $5,000. Evansville—W. C. Sanderson has merged his grocery and meat busi- ness into a stock company under the style of the Naas-Sanderson Co. The capital stock is 20,000. Indianapolis—It was with a new faith in their own city that four in- terurban carloads of boosters from the Indianapolis Trade Association returned to this city last Friday night after a day spent with the merchants MR. BUSINESS MAN Do You Know That Nothing Will Remove the Effects of a Hard Day in the Store so Easily as an Evening in a Motor Boat? in twelve other cities and towns. To be sure they believed in Indianapolis before, but they heard so many ex- pressions of good will and commen- dations of the capital city in the towns visited that they could not but have a higher regard for it. It was a day of remarkable demonstrations of friendship for Indianapolis and its jobbers and manufacturers. If there were those who had held the belief set against the capital, this impres- sion was dissipated before the cars had made many stops. And_ the lfriendly attitude exhibited at all the towns visited along the lines of the Indianapolis & Cincinnati Traction Co. was summed up in the statement of President Hugh Wickens, of the Greensburg Commerical Club: “The people of Greenusburg have a very kindly feeling for Indianapolis,” he said at a public reception in the Court. House yard. “We are proud of the capital city, and although we are the center of a territory with Indianapolis and several other cities about an equal distance from us, we lean toward Indianapolis because we are bound to her by ties of kinship.” From the first stop at New Palestine to the last one at Shelbyville there were similar expressions, and it was evident that the busines men of the several towns had merely been wait- ing for the Indianapolis business men to give them the least encouragement to announce their steadfast allegiance to the Indianapolis manufacturing jebbing market. There were many features of the day’s trip, but the climax came when the boosters lin- eG up at Shelbyville about 5:30 p. m. for the final parade. The Newsboys’ | Band, which had accompanied the ex- |cursionists, struck up a lively tune, tired feet catching the spirit and as the column swung into the square in the center of the town there was dis- cevered the Overland Band from In- dianapolis drawn up at the side. It was a surprise planned by Will H. Brown, Vice-President of the Over- land Automobile Co., who had been with the boosters all day with six of his automobiles always at the service of the Trade Association men. The extra band fell in at the rear of the procession and with two bands pouring forth inspiring marches the crowds of Shelbyville citizens on the sidewalks joined with their Indianap- jolis visitors in prolonged cheers. A ee Designers and Builders of All Kinds and Sizes of Boats Let Us Send You Our Catalog “K”’ It is Free and Full of Good Information VALLEY BOAT & ENGINE CO., Erected Frames, Knocked Down and Completed Boats for Speed or Comfort 80 River St.,. SAGINAW, MICH. that the hands of sister cities were . “~ <> ~ et OOO ee a2 2 et tH “ & July 20, 1910 St MICHIGAN TRADESMAN heavy downpour of rain, which began about 6:30 o’clock, spoiled the fine Programme that had been provided for a concert by the two bands on the square, with an informal recep- tion at the Ray House for the Shel- byville merchants. There was no op- portunity for music and the visitors were kept well within doors until their special cars left for home at 8 o'clock. Scheduled stops at Fair- land and Acton were omitted, as the tain continued to fall, and the four Speedy cars of the Indianapolis & Cincinnati Traction Company made a record run to Indianapolis, covering the distance in one hour exactly. The reception extended to the visitors at Greensburg was one of the features cf the day. The party arrived there over the Big Four at 2:40 o’clock and behind the band marched through the main strets and then disbanded to visit the local merchants, all of whom extended the hand of gladness with evident sincerity. At 4 o'clock the business men of both cities gath- ered in the Court House yard, where a special platform had been erected, with many benches for the audience. It appeared that all Greensburg had turned out. The grounds were thronged with men, women and chil- dren, each with a cordial “howdy” for the visitors. When Mayor James E. Mendenhall arose to call the assem- blage together it looked like a politi- cal rally at which a presidential can- Gidate was to be the central attrac- tion. Mr. Mendenhall welcomed the Indianapolis business men and asked Hugh Wickens, President of _the Commercial Club, to extend a wel- come on behalf of the business men. Mr. Wickens spoke with earnestness of the pride of Greensburg citizens in the State capital, and declared that the tie of kinship is sufficiently strong to influence trade to go to the Indi- anapolis wholesale market which might for geographical reasons be sent to other cities. Charles A. Bookwalter responded for the Indi- anapolis Trade Association; express- ing appreciation for what he declar- ed to be a “remarkable demonstra- tion” in honor of the visiting busi- ness men. He declared that the day had been spent in “God's country,” specifying Rush, Fayette, Decatur, Shelby and Marion counties. “Indi- enapolis has been accused of being satisfied with herself,” said Mr. Book- walter. “Well, why shouldn’t she be proud? Indianapolis is made up of the native sons of the State of which she is the capital. Practically all of our best citizens have come to us from the other counties of the State. Why, I came from another county myself. When we call the toll in Indianapolis by the holding of county reunions in the parks, there are nof enough men left on Washing- ton street for a quorum.” Mr. Book- walter also impressed the Greens- burg merchants with the fact that the Trade Association has no designs en the retail trade of the community. He repeated that the Association seeks only to advance the interests of the Indianapolis wholesale and man- ufacturing market. At Milroy also the population turned out to honor the visitors, firing anvils at intervals while the party was in the town. Mr. Bookwalter male a brief talk there also. A committee, composed of J. H.” Spillman,:- J. ‘E. Patton, FF. €. Green and P. T. Innis, Milroy citi- zens, met the boosters at Rushville and acted as a personal escort to their own town. At Connersville an informal reception was held in the Ccemmercial Club’s beautiful rooms, short speeches being made by EL AG Frazee, for the local merchants, and Mr. Bookwalter and John N. Carey, for the visitors. It was there that the visiting business men enjoyed a jcke at their own expense. It had been discovered that Connersville was “dry”—“very dry,” some of the In- dianapolis men said. The word was passed about quietly that the thirsty might go to the third floor of the building, rap twice on a door and get something. Many rapped _ twice. Many were admitted, one or two at a time, to a small room, where a large tub of bottles packed in ice looked most tantalizing. The utmost secrecy was required. Men were pledged not to tell. With these pre- liminaries corks were drawn, bottles tipped and the liquir flowed down dry throats unrestrained, until the drink- ers would suddenly lower the bot- tle, spew forth that part which had not been swallowed and look hurt. Some said it was colored water with quinine therein. Others thought it was not-very-near beer. At) any rate, they all went forth to tell oth- ers of the two-rap signal, and as the tip spread abroad it was said that many thirsty Connersville men also sought the supposed blind tiger, A number of factories in Connersville were visited, many going through the extensive plant of the Krell Auto Grand Piano Company, from which $103,000 worth of high grade instru- ments were shipped all over the country last month, with indications of even greater shipments this month’ At Rushville dinner was served in the K. of P. hall and the band played in a stand erected on the Court House square, while the merchants were visited in their stores. _ The Rushville Social Club threw open its doors to the boosters with great bowls of lemonade as refreshments. Only short stops were made at New Palestine and Fountaintown, but the merchants at both places were at the station to welcome the visitors, At Morrisown the visitors paraded through the business district and the band played on the main street for a time. The streets had been especial- ly oiled, and the lawns trimmed and decorated in honor of the visitors. Incidentally, an opportunity was ac- cepted by Ora McDaniel, editor of the Morristown Sun, to boost the an- nual horse show to be held there Oct. 6. When the party returned to the cars it was found that Handy Bros.’ Condensed Milk Company had placed on board iced cans containing fifty gallons of buttermilk, which was unanimously voted to be the best buttermilk every produced by cow. The supply lasted throughout the day. Brief stops were made at Ar- ington and Glenwood on the out trip and at St. Paul and Waldron on the return. At St. Paul the entire 3 basiness district had been transferred temporarily to the Traction Station, handbills having been distributed generally requesting merchants to transform themselves into 4 large re- ception committee. From a_ conve- nient automobile George E. Schwartz extended a welcome and Mr. Carel responded for the boosters. A fea- ture of the day was the increased following of automobiles. The Over- land Company supplied six passen- ger cars and a truck loaded with gas- oline, oil and tires, and the G & J Tire Company sent along a_ light Overland delivery car. Fred I. Wal- lis and Harry B. Mahan, in Mr. Wil- lis’ Hupmobile, were in the party. The latter car distinguished itself by making every small town where the interurban stopped and by arriving al every town on schedule time. The speedy little car attracted unusual at- tention in every town. Charles A. Bookwalter and his small son John rode in the Overland pathfinder the entire day, and they did not even desert their posts when it was evi- dent that the trip from Shelbyville to the Journal says: “They aren’t many or impressive. Delighted aldermen appropriated $36,000 of the taxpayers’ money. Business men of Detroit. equally beguiled. passed the hat and collected between $60,000 and $80,000 more. The 100,000 guests did not materialize—not by 75,000. Thére were exactly 6,961 in the parade, and it was a corking parade, too. Stretch- ing the figures te the snapping point, not more than 25,000 Elks and fam- ilies registered. So we paid about $4 per Elk—man, wife and child. That’s a pretty stiff price for the privilege of entertaining. Let us see what we got for it: The merchants and steam- boat companies didn’t get anything for it. In fact, it badly demoralized the retail, wholesale and manufactur- ing business of Detroit for a week. | Even had the Woodward avenue mer- chants been allowed to open their stores on the day of the parade they would not have transacted any busi- ness with visitors. Our 25,000 guests were not purchasing dry goods. but wet goods exclusively. And the na- Indianapolis had to be made in the | rain. ——_+-<__ | What Other Michigan Cities Are | Doing. Written for the Tradesman. | The twelfth annual joint associations of Zrocers and/| butchers of Kalamazoo will be held| August 16 at Gull Lake. . é « | Manistee merchants are considering | the Maistee & Northeastern Railroad. | The plan of boosting Cadillac as a| summer. resort town is being urged} by Cadillac newspapers. Lakes Cad-| illac and Mitchell are certainly won-| derfui assets that will be angueciated| more and more as: time goes on. pt ' “Circulars, advertising in distant newspapers, photograph souvenirs all) are good to spread the fair name of | the city,” says the editor of the Port} Huron Times-Herald, “but after all] the thing that makes a town grow is the enthusiasm of its people.” Saginaw is rejoicing over the acqui-| sition of a new industry—the manu-| facture of electric vehicles. The city} is making steady gain along industrial | lines, Lansing has grown to be an im-| portant center for the manufacture | of gasoline engies, the monthly out-| put of all types and sizes being es-| timated at 1,000. The recent industrial exposition held in Detroit has been voted by the Chamber of Commerce as having been eminently successful and the best publicity Detroit ever had. The paid admissions were 154,546. Do conventions always pay? Not always, if we are to believe the com- ments Detroit papers are making on the recent Elks gathering in that city. Speaking of its social aspects the Journal says editorially: “We expect- ed our guests to have a good time, but we scarcely expected to see so many intoxicated men and—it’s not a nice incident to record—so many tipsy women. Moreover, tumbling girls, whether they are willing. into motor cars in the public streets is not good form.” Speaking of the profits, Picnic of the| " a trade extension trip to towns along}. i didn't tive customers were averse to shop- ping under such conditions. All this, however, isn’t the worst feature of this reckless week. The aldermen’s appropriation of that $36,000 of the taxpayers’ money was illegal. The city charter provides that not more than $3.000 shall be appropriated for entertainment purposes. Of course, we got entertainment out of it. That parade was worth a good deal, if not quite $36,000, to us. It was more or It is instructive as well as diverting to see just what sort less cducational, lof an ass a middle aged man can make of himself when he’s in 4 strange city and his dignity and self respect are unshackled. All in all, j well that we just as receive the full 100,000—‘full’ maybe it is ‘ j : having only the numerical sense. If 25,000 can demoralize a city of 450,- 000, what would 100,000 Elks have done?” All Vicksburg will take a day off August 4. This is the date of the re- }tail merchants’ picnic at Indian Lake. Following the example of Wyan- dotte, the village of Trenton, also in the vicinity of Detroit, has formed an association for the purpose of se- curing manufacturing industries, Almond Griffen. en A rs A Woman’s Idea of Economy. “Woman is very unreasonable,” New Hampshire peace. “TI remember that my wife and I were talking over affairs one day, and we agreed that it had come to the point where we must both economize. venerable justice of the Said a “Yes, my dear,’ I said to my wife, ‘we must both economize, both!’ ““Very well, Henry,’ she said, with a tired air of submission, ‘you shave yourself, and J’ll cut your hair.’ ” —_—_>-.__ judged by their prayers, some are trying hard to take the Lord in. We Can Set Your JOB AND NEWS MATTER JUST AS EASY. GUY C. CLARK 540 HOUSEMAN BLDG. GRAND RAPIDS, MICHIGAN. pad Ria MICHIGAN TRADESMAN July 20, 1910 ‘ Movements of Merchants. Alma—Cushing & Benedict have opened a variety store. — Hesperia—W. J. Geller succeeds A. L. Muscroft in general trade. Auburn—W. C. Manning is suc- ceeded by John Hartley in the meat market. Lake Odessa—Lapo & Griffin suc- ceed ©. A. Lapo in the hardware business. Ithaca—Wilbur Owen will remove his bazaar stock from Midland to this place. Sault Ste. Marie—Joseph Gallagher kas opened a grocery store at 300 Magaziné street. Holland—Philip Vinkemulder suc- ceeds Vinkemulder & Essenberg in the grocery business. Muskegon—The Muskegon Savings Bank has increased its capital stock from $50,000 to $100,000. Carson City—Charles Blakeslee is succeeded by C. F. Jeffords in the bakery and restaurant business. Sault Ste. Marie—Charles S. Mac- Lauchlan has sold his general stock to W. E. Donagan, of Newberry. Brown City—Harry C. Stimson has opened a store under his own name, handling general hardware. Saginaw—The Saginaw Heading & Veneer Co. has changed its name to the Saginaw Basket & Veneer Co. Highland Park—Thomas Sheeley has opened a grocery store and meat market. A brother is associated with him. Rockford—H. B. Elhart has pur- chased the grocery stock of Mrs. J. Pratt and will continue the business at the same location. Elk Rapids—The new Bailey store has been leased by L. N. Spring, who will occupy it about September 1 with a full line of dry goods. Marquette — Markanen & Maki have opened a new tobacco and con- fectionery store at the southeast cor- ner of Spring and Front street. Freeland—C. A. Kern has sold his elevator and stock to Wm. Reardon, of. Midland, ahd G. L.. Heath, of Lawrence. Mr. Heath’s son will be manager. Jackson—A. E. Riggs, who for some time has conducted a grocery store at the corner of Milwaukee and Mitchell street, has taken in a part- ner, John Foster. Vernon—C. R. & F. R. McLaugh- jin have sold their grocery stock to DeHart Bros. and will close out the remainder of their general stock and retire from business. Temple—-Duncan & Orr are now the proprietors of the grocery stock Saginaw—G,. Watkins is erecting a large store building on Gratiot ave-| nue, between Granger and Porter! streets. When completed he will oc- cupy it with a general stock. St. Johns—Miss Susie Durkee has purchased Mrs. Kelly’s interest in the Durkee & Butler millinery store. They have been partners in business for about Io years. Miss Durkee will con- tinue the business. Ishpeming—Urgel Lavigne, grocer at the corner of Pine and Pearl streets, is preparing to open a meat market, which will be in charge of his son, Theodore, who recently re- turned from Seattle. Freeland -- The store formerly owned and operated by Ira Clark and later by Geo. Manning and_ Thos. Game, has again changed hands, the present occupants being John Hart- ley and Geo. Schwberg. Port Huron—Russel McKenzie has resigned his position at the United Cigar Co.’s store and has accepted the position of assistant manager at Kresge’s five and ten cent store. Joseph Innis has taken the position at the United Cigar store. Big Rapids—F. Clark Morris and Theo. Lindbloom have formed a co- partnership to engage in the clothing and furnishing goods business about August 1. They have leased the store formeriy occupied by Robert Blakely. Ovid—E. H. Cross & Son, who have conducted a grocery store here tor the past four years, have decided to close out their stock and retire from business. Howard Cross will go to Leaton, where he expects to open a general store. Otsego—The firm of Fairfield & Eldred, dealers in coal, wood, cement, etc., has dissolved partnership, Mr. Fairfield having bought the interests of Mr. Eldred. Mr. Fairfield is now sole proprietor and the business will be conducted as before. Kalamazoo—J. W. Patterson has sold his millinery stock to Mrs. Ame- lia Schau and Mrs. Ida Brothers, who have taken possession. This is one of the oldest business places in the city and Mr. and Mrs. Patterson retire aft- er a business life of about forty years in this city. Monroe—A new company has been organized under the style of the A. |W. Bair Co. to engage in the general | clothing, dry goods, ladies’ and men’s ifurnishing goods business, with an |authorized capital stock of $12,000, of i\which $10,100 has been subscribed i2nd $8,100 paid in in cash. | Battle Creek—After having been in | business in the city for the past twen- lately owned by Joseph Russel, they |ty-eight years, the furniture and un- having purchased the stock he hadjdertaking firm of Ranger & Farley left and are adding thereto. have dissolved Ranger having disposed of his inter- est in the firm to W. D. Farley. who will continue the business, Hastings—Guy E. Crook, who has conducted a grocery store here for several years has sold out to H. C. Wunderlich, a clerk with W. L. Hogue. Mr. Wunderlich came to this city from Woodland about two years ago and has had considerable experi- ence in the grocery business. St. Johns—Floyd Calkins has sold his grocery stock to Mr. D. Holmes, who has been with him for some time, on account of the accident which he met with last March and from which he has not fully recov- ered. Mr. Holmes formerly con- ducted a general store in Colorado. Lansing—C. O. Sproul, formerly buyer in the ready-to-wear depart- nent of the Kleeman Dry Goods Co., of Terre Haute, Ind., has purchased the interest of J. E. Shanholtzer, of the S. & M. Cloak Co., and will con- tinue the business with W. P. Math- ews under the firm name of Sproul & Mathews. Fenton — Thomas Cox is to be- come the proprietor of Scott & Co.’s grocery store. Mr. Cox was for sev- eral years employed as clerk in the Scott & Co. store and for the past few months has been connected with the Hamomnd & Judd clothing store, at Pontiac. Mr. Cox will take pos- session some time in: August. Vicksbure | D. &. Chipman has competed a deal whereby the Men- doen and Climax elevators pass under the control of M. Kent & Co., of Kal- amazoo. Mr. Chipman has sold his grain business at Pavillion to White Bros., of Scotts. He will move his family the first of next month to Idaho, where he has acquired inter- ests. Kalamazoo—Jacob R. VanHolde, for the past twenty-nine years a car- tet salesman in this city, during thir- teen of which he has had charge of Gilmore Bros.’ carpet department, and for the past three and a_ half years with W. W. Olin & Son, will in a few days engage in business for himself on the third floor of Weick- genant’s store building. Dowagiac—Martin & Tuttle, the new grocery firm which has secured quarters in the Jones building, cor- ner of Pennsylvania avenue and Commercial street, are unpacking their goods preparatory to opening up their place of business some day this week. The goods were shipped from Three Oaks, where they were formerly engaged in the business. Dowagiac—E. E. Pyle is soon to open a feed and general stock sup- ply store in the Morgan Snyder building, corner of Pennsylvania ave- nue and Commercial street. Mr. Pyle sold out his hardware stock in Eau Claire last March and since has been casting about for a business lo- cation. He spent some time in Ok- lahoma, but, not finding anything to his liking, returned to Michigan. Humboldt — The Humboldt Mer- cantile Co., recently organized by Marquette county men, will within a few days open a general merchandise grocery |store at this place, with Michael Thi- partnership, C. M.|bert as manager. A meat market will also be opened. Groceries, dry goods, clothing, shoes, grain, etc. will be handled. When the Foxdale and Bessie mines were in operation some years ago there was a general store here, but it was closed soon after the mines were shut down. The store building was at that time extensively remodeled and it has since been kept in good repair. Mr. Thibert manag- ed the store at the time the business was closed out. There are now about 210 men working at the Breitung’s Baron mine and some forty or fifty more are soon to be added. Practi- cally every house that is in good condition at Humboldt is occupied and there are a number of farmers living near the place who will find the store and market a great conve- nience. Manufacturing Matters. Detroit—The Royal Cheese Co. has chanced its name to ithe #.. B. Thompson Co. Ontonagon-—The Greenwood Lum- ber Co. reports a loss of $18,000 in is timber caused by forest fires. Detroit —— The Electric Welding Co. has changed its name to the Michigan Electric Welding Co. Agnew Hancock—-Bietner & Son’s wooden dish factory at Sidnaw, which was recently destroyed by fire, will be rebuilt at this place. Menominee — Wolfgang Stauber, who operates a sawmill on the bay shore, fourteen miles from this place, is building a 500 foot dock, to be completed in August. Detroit — The Great ‘Western Smelting & Refining Co. has opened a branch in Detroit, located at Wood- bridge and Bates streets, under the management of I. M. Jacobson. Northville — The Sanitary Churn Manufacturing Co. has organized here and commenced business. The patent was secured by J. A. Dubuar, Manager of the Union Manufacturing & Lumber Co. Oak Grove—A new company has been organized under the style of the Oak Grove Elgin Butter Co., with an authorized capital stock of $6,000, cf which $4,400 has been subscribed and $1,000 paid in in cash. Detroit—The Van Dyke Motor Car Co. has just completed a two-story factory at Campbell and Leavitt, lo- cated on about three and one-half acres of land which adjoins the Wa- bash and Michigan Central railroads. The building is 512 feet in length and 60 feet wide, being constructed of white brick according of Baxter & O'Dell. a separate building and engine which is 40x60 feet. The company will manufacture a delivery truck and is now com- pleting the first four machines. The factory as it stands to-day, employ- ing about 300 men, has a capacity of about 5,000 cars a year. When construction is finished it is expect- ed that this figure will be increased to 9,000. Up to July 1, the com- pany had accepted contracts for 1,400 cars, the orders coming from De- to plans There is also for the boiler room troit, Boston, Philadelphia, Pitts- burg, St. Louis, Kansas City, Los Angeles, San Francisco, Portland, Chicago and New Orleans. Pe ® és S x > # July 20, 1910 MICHIGAN TRADESMAN RY*»> PRODUCE MARKET aes — on — ~ = * ee eZ 3 ee) Ujpete 2 = =F ye ve) K—=) iy oT = MT] 12 4S = S= SASS = The Produce Market. Apples—Colorado, $2.50 per box. Bananas—Prices range from $1.50 @2.50, according to size. doz. Beets—3o0c per bunches for new. Butter—The- market is very active on all grades of solid and prints. Ow- ing to the hot weather the percentage of bad butter is large and shows an increase. Fancy butter is scarce and the receipts are cleaning up on ar- rival either for consumption or stor- age. The butter market is ruling about Io per cent. above a year ago. Local handlers quote creamery at 20c for tubs and 209%c for prints; dairy ranges from t19@z2o0c for packing stock to 22@23c for No. 1. Cherries—$2 per 16 qt. crate for sour and $2.25 for sweet. Cabbage — Louisville, rate. $1.50 per Cantaloups—California stock com- mands $4 for 54s and $6 for 4ss. Cauliflower—$1.25 per doz. for| home grown. Carrots—2oc per doz. for home grown, Celery—z2oc for home grown. Cocoanuts—6oc per doz. or $4.25} per sack, Cucumbers—soc per doz. for No. 1 and 30c for No. 2. Currants—$1.65 per 16 qt. crate. T than last week, which is partly caused by the heavy shrinkage in | candling and cash buyers are not willing to take them, unless bids are | low enough to make them safe on the shrinkage. slow as the demand is light for this grade. Local dealers are paying 16c} f. o .b. shipping point, holding can- dled at 19@2oc. Gooseberries — $1.75 crate, Green Peppers—$z2.75 crate for Florida. Honey—t5c per th. for white clov- er and 12c for dark. per. 16 qt. per 6 basket Lemons—Messinas have advanced to $7.25@8 and Californias to $8@ 8.25 per box. Lettuce—75c per bu. for head and | 60c per bu. for leaf. Onions—-Louisville, $1.75 per sack:| home grown green, 5c .per doz. bunches. Oranges—Late Valencias are quot- ed as follows: 96s and 288s, $4: 126s and 250s, $4.25; 150s, $4.50; 176s, 200s and 216s, $4.75. Mediterranean Sweets are as follows: 176s, 200s and 216s. $4; 250s and 288s, $3; 300s and 324s, $2.75. Peaches—Georgia Elbertas are in large supply at $1.25 per basket crate./ulated at 5.15c, but the other refin- The Georgia peach growers are los-lers have not advanced their quota- IXggs—The market is a little lower | Seconds are selling very | o6s, $3; I50s, $3.75;| | ing considerable money on account of the inability of the railroads to| handle their crop. Thirty carloads of choice Elbertas were dumped into the Flint River, near Fort Valley, | last week, for lack of cars to get! them to Northern markets. Eighty | thousand crates it is said are now| awaiting shipment, and it js they will be a dead loss. Already} | towers have lost $100,000 because of| the lack of iced cars. The situation | is said to be the worst in the this | tory of the industry in the State. Pieplant—y7s5c for 40 ib. box, | Pineapples—The situation js firmer | and receivers are holding back all | Stock that shows a little green, in an-| |ticipation of a better market. Ship- iments from the east coast are prac- tically over. Demand fair. Local dealers ask $4.25 for 248; $4 for 30s; feared | { | | | | | { i | | 1$3.75 for 36s; $3.25 for 42s. | Pop Corn—ooc per bu. for |3%4@3'%e per th. for shelled. | | | | | ear; | | Potatoes—No. 1 Virginia stock has| declined to $2 per bbl. Poultry—Local pay 12%c| ‘for fowls; 22¢ for broilers; 8c for old | |foosters, 12%c for ducks; 7c for| geese and 13c for turkeys, dealers | Radishes—1s5c for long and toc for | /round. | Raspberries—Red, $2.25 per 16 at. \crate; black, $1.85 per 16 qt. crate. Spinach—6se per bu. for home grown. Tomatoes—$1 per 8 th. basket i|home grown; also $1 per 4 basket | crate. | Veal—Receipts are again light, but there is sufficient stock on sale to isupply requirements. The cooler |weather is responsible for improve- iment in the condition of the calves jand dealers expect it to cause an in- |crease in shipments. Small calves |are easier. Dealers pay s@6c_ for |peor and thin; 6@7c for fair to good; 8@oc for good white kidney; toc for | fancy. | Wax Beane—¢y. ger basket far ‘home grown. | Watermelons — Georgia command $3 per bbl. for 8, 10 or 12. Green Peas—$r.40 per bu. for early iJune. Stock is scarce. | The Grocery Market. | Sugar — There is no particular change in the market except as it is affected by the strike at the Wil- liamsburg refinery of the American Sugar Refining Co. The American is short on soft sugars, in consequence of which Arbuckle has advanced the quotations on his soft grades _ to ipoints. The Federal is quoting gran- cuotations. i goods. tions above s.05c. There is some talk of the closed Franklin refinery in Philadelphia opening, and in any event the other refiners will have to increase their output to make good the deficiency. The season of greatest demand is now on. Tea—Trading continues quiet, with Prices firmly maintained. Primary markets are all firm and are making ho concessions in the way of consid- ering offers below the established The quality of new crop excellent and shipments of first pickings are now on the way. Government standards will rule high- er than last year. Shipments from Japan to June 15 show a decrease from last year of 5,627,533 pounds. which may be partly accounted for by the lateness of the season. Cey- lon and India teas hold firm and the market is somewhat higher on teas of quality. Coffee—All grades of Santos are much higher than some time ago and ere firmly held. The shipments for the last six months have been beld up have been resumed and the Brazilian government has set the Japans is ;@mount that can be exported without iying the extra 20 per cant. tax at Ja 1G,000,000, instead of 1 9,500,000, bags 2s last year. The crop reports of the last week are to the effect that the crop this year will be much smaller than last. Canned Goods—The demand for tomatoes is increasing and prices are very firm, both for spot and futur2 There is said to be no shad- jing of prices by the canners, as the grower has refused to contract for at prices below the production. Corn is very firm tomatoes cost of at pres- Stocks are gradually and those who. are ent quotations. being reduced compelled to go on the market to ireplenish their stocks find it almost impossible to get what th 2y want. The pea pack is reported as being very much smaller than last year in many parts of the country, caused by the hot dry weather. Spot peas are also firm and in fair demand. The stocks of all kinds of canned fruits are small and man of the lines are badly broken up. It is still some time before the new pack will arrive. The demand has been very good the last week on most of the lines, especially gallon apples. Sales were so large at the opening on new pack Califor- nia canned fruits that many of the packers are withdrawing from the market, as their output is sold up or nearly so. Dried Fruits—Currants are moder- ately active, but firm and advancing on short crop news from abroad. Some packers have advanced tec per pound. Other dried fruits are dull and unchanged. Prunes still rule on the recently reported high basis, but very light. Peaches, both spot and future, are light. Apricots are dull and unchanged in secondary markets, but attempt on the coast to force prices up. Raisins are exceedingly dull, but prices are steady. Starch — Muzzy bulk and Best Gloss have each advanced 5c. Syrups and Molasses—Corn syrup and compound syrup are %c higher. business is there is an that | 5 ‘dies Syrup is quiet and dull. Mo- lasses on spot is quiet at ruling pric- es. According to reports received from the South the coming crop will ibe late and about 25 per cent. short. Pickles—The demand is very good, tliis being the time of year that pic- kles are most in demand. Very few \Teports have been received as yet in iregard to the growing crop and at this time most of the pickle men say it is impossible to estimate what the crop is going to be, but most are of the opinion that it will be a small one. Canned Fish—The first shipments of the 1910 pack of spring catch Chinook salmon are arriving on this market. little higher than a Spot stocks of small and it is said that there is no more stock on the Coast to replenish them. Prices year salmon are are a ago. } | | | | There is both for speculation, and unchanged. Cheese a very good de- consumption and prices throughout The quality of the |cheese arriving shows up well, con- mand, are sidering the heat. The market is steady and unchanged. Provisions—The supply of hams, bellies and bacon is still very light, but the high prices have curtailed the consumption and there is plenty to go round. Pure and compound lard are both steady and unchanged. Dried beef, canned meats and barrel pork and in demand at are steady good fairly unchange: i 1 | “Oonsumptive prices. Fish-—Domestic sardines are firm on reports of light supply, although prices remain unchanged: demand is cuiet Imported sardines are dull market in the buyer’s favor. Spot salmo demand is n is very firm and scarce: fai air. Future salmon shows no change. Mackerel has shown some firmness during the week, due to comparatively light supply. The de- mand, however, is not large. Cod, hake and haddock have also develop- ed a tendency to strengthen up, from the same reason of small supply. The demand is light. —_—__+~-<.___ Annual Picnic of Local Grocers and Butchers. The retail grocers of Grand Rapids will hold their annual picnic at Man- hattan Beach, July 28. They will be joined by the butchers. Good prizes will be awarded and good sports in- dulged in. The general committee is composed of John Witters, Geo. H. Shaw, Fred 'W. Fuller, Cornelius Smalheer, John Barclay and Frank Merrill. The sub-committees are as follows: Advertising—Geo. H. Shaw, Fred W. Fuller. Arrangements — John Witters, Frank Merrill. General Boosters—John Cornelius Smalheer. —_—_2-~.__. Manley Jones, Manager of the Milwaukee branch of the Telfer Cof- fee Co., is in town for a few days, visiting relatives and friends. Manley is making good in his new postion, as everyone who knew him believed he would. Barclay, i Fear of discovery often masquer- ades as the voice of conscience. eo eee 6 What Can Be Done To Attract Busi- ness, Written for the Tradesman. Years ago it was a simple matter to make money selling goods. Then the demand was greater than the supply, just as it is in a new coun- try. Suppose you were in a new mining camp and you were the only fellow in town who had any flour. It would be an easy thing to figure your profits. You simply could not help making money selling goods on which you controlled the monopoly. But if competition was crowding you and everybody was pushing the sale of flour your profits would not show up so large, would they? 80% of the Failures Are Non- Advertisers. According to Bradstreet four-fifths of the concerns which fail in busi- nes are those which do not advertise. Up-to-date business methods de- mand the constant use of printer’s ink. Until quite recently it was con- sidered to be bad form for banks to advertise, but the sharp competition of rival banking firms has at last driven them to the use of publicity to gain business. The merchant who thinks that he “knows everybody” and that there is no use to spend money in advertising will wake up some morning from this lethargy and find that he has been distanced in the race for business. My idea for a Summer Sale is to pick out the things most needed right now and cut the prices good and deep. Here is a clever advertise- ment: MICHIGAN T THE HOOSIER STOREKEEPER. | tisement must be good if it succeeds in opening purse strings. geod sample of a ment: bank Here is alof advertising as used by the now advertise- |famous Tom Murray, of Chicago. He has made a success and I am in- RADESMAN ° I think well of the personal style Do You Wear The Man Who Wears a Long Face Is usually the fellow who hasn’t a bank account He is continually worrying If so you can always change it to smiles by starting a checking account with THE FIRST NATIONAL BANK a Long Face? Here is a peculiar advertisement, but nowadays it is the out-of-the-or- dinary kind of stuff that people read first. It attracts attention, but it does not always follow that this is the best kind to adopt. Look at this: clined to thing it is a case of personal magnetism. Good advertising and good store- keeping go hand in hand. You must have the store and the goods to back up the advertisement. As Josh Bill- I simply must have mon of business. I do not want can help it. I Need Money—Badly I do want to turn my stock into money. Hence this great sale of Men’s Furnishings. ey! I don’t want to go out to appoint a receiver if I D: E. B. Lansing, Mich. A famous writer once said: “Luxury consists in having a pair A Message to Boys To the Boys A Fine Base Ball and Bat to every boy who leaves the store dressed in one of the suits at the following Low Prices: Free Then follow ART LENNON & CO. Art Lennon & Co. want to see every youngster in Joliet, also the parents, and make them a present with every boy’s suit. To the Parents Double Stamps S. & H. or Maple Leaf to the perents who Free will save money on Boys’ clothes. S$ prices, etc. Joliet, Ind. The free gift for children has the power of attraction, and you know that the science of selling goods is a great deal like the science of teaching the three R’s. You must first attract the eye. You must appeal to reason. You must hold the attention. Salesmen are born, just like musicians. Advertis- ing is a great selling force when in the hands of a student; but it is ex- pensive when used in a slipshod man- ner. Any old thing won’t do. There must be a strong motive force be- hind it. There must be a good set of active brains back of a strong ap- pealing advertisement. Your adver- of suspenders for every pair of patits. Here is a good chance to get lux- ury at half price 50 cent. sus- penders for 25c¢ a pair. A. C. Yates & Co., Philadelphia. On this page is another neat little advertisement. I am a firm believer in prices be- ing quoted the advertisements. There is, of course, the objection that your competitors get the benefit of knowing what your prices are on cer- tain articles, but you can afford to overlook this because it is your cus- in ings would say: “I like the rooster. I like his crow. I like him fur the fight that is in him and I like him becauz he has the spurz to back up the crow. Hoosier Storekeeper. ——_e--.>____ An Intellectual Cocklebur. A cocklebur rightly adjusted will give any ordinary horse an ambition to do something, a little dreamed of. It is much the way with a man, only the cocklebur is applied to his intel- lect through the agency of some of the fellows who have realized that there is something better and higher in life than would appear on the face of it. It is the duty of such men to make other fellows think along high- er lines, and in our case, along the lines of Salesmanship. July 20, 1910 Merchant May Be a Lackey or a Leader. Written for the Tradesman. The wise parent does not give the child everything for which it asks. He or she gives it that which it needs —that which will do it the most good. The merchant can not deal thus with his customers; he must sell what is called for, and yet if he also is wise he will endeavor to so educate the people that they will want the things they need—so that they will call for the goods which will do them the most good. He can be simply a ma- chine to be operated by the buying public, or he can be a live, progres- sive leader, teacher and benefactor. To-be such he must be a student— a thinker. And he must think of more than how to secure the largest possible profits. He must study the needs of the people and then study the goods in the market in reference to the people’s needs. He will not wait until other merchants have in- |troduced new kinds of goods, until a |demand has been created, until the people have been educated to the desirability of such goods. He will have the pleasure of offering some- thing new; he will keep the people in- ‘terested in his store and his stock; [he will thereby gain new and retain old patrons. He will not be harassed by people enquiring why he does not keep this or that. and will not waste time trying to persuade them to buy the out-of-date goods which he has in stock. If he depends on others to advertise and introduce goods and expects to get his share of trade, after the trade is established. he will many times be stocking up with goods which have had their run in the community and which other merchants are closing ‘out and replacing by some other in- novation. The fellow that waits for others to break roads for him in win- ter will very likely have to take their dust in summer. E. E. Whitney. a Some dealers have an idea that the advertisements that gets the business 1s necessarily a big, costly, space- conuming thing. Not necessarily. You can kill a squirrel just as dead with a rifle as you can with a shot- gun, ——_2-.___ Self-knowledge cures self-love. Business tell by the calls I am hav being noticed. You are you the truth. reasonable. Elgin Guaranteed tomer and not your competitor who helps you to “pay the freight.” People are beginning to read my ads. When you come here you find that I handle Snappy, bright new styles and my prices are very 15 Jeweled, Gold Filled Jones The Jeweler Growing I can ing that my little ads are finding that I am telling Watches $18 > F< ‘ y ae. 3 <= ly ~~ >» ee ‘ a a “ 4 r * ~~ > — { ] v oc I ( ( % c mie , ( 4 E x a 2 i, te J Pa 4-U " B W 4 Je # 4H , fe: th ad 4 ne a ta oo a le: > wi Te 7 era qu ~ => In t be the oe y Zat Tr. OM are i 7 cia gym SOC ers > 4ic dia all 4 sist . “7 sen v ~ se * ~ = 4 Gar a > t- , y r\ . $PH » a et July 20, 1910 Every Traveling Man In Indiana Invited. Indianapolis, July 19—August 1} 1910, is foremost in the minds of all commercial travelers in Indiana. Plans for quick sales, Optimistic re- ports and returns to the home Office will go hand in hand the next five weeks with prepartions for 4 day’s amusement at Broad Ripple Park, when about 5,000 travelers, represent- ing every travelers’ Organization annual picnic and reunion. Arrangements were completed Sat- urday night. Committees were set to work and every member of the vari- ous organizations exhorted to boost the greatest event of the year in trav- eling men’s circles. The Picnic will not be a small family affair, but will provide for several hundred families, who will be united into a huge family circle for a day. The travelers have guaranteed that the most fun ever seen at any park in the state of Indiana will be on the program at Broad Ripple Saturday. Atgust 13. The delegation at the Pic- nic will represent every progressive traveling man’s organization in the State; every man noted for his abilj- ties to provide amusement is on some committee or other, and the lunches are expected to make up for the de- sires not. satisfied by fun alone. J. C. Holmes was elected chairman of all the various organizations’ com- mittees making arrangements for the Picnic, and W. H. Rhodehamel was chosen Secretary and Treasurer. George W. Barth and Charles Mach- ett were elected Vice Presidents. The following committees were ap- rointed to prepare for the picnic. Arrangements — J. C. Holmes, George W. Barth, John T. Gardner, 6, Hornefius, Charles Machett, H. J. Kistler. Amusements — Charles HH. Cox, John T. Gardner, John R. Scales. C. U. Patton, Riley Hunt, Bert A. Boyd. Transportation and Park—{William 3radford, Harry Kendall. Printing and Press—M. P. Dale, W. H. Rhodehamel, Pete Trone, John Griffy. Finance—Bert Cox, W. A. Walker. H. J. Kistler, George W. Barth. The advertising of the Picnic is a feature and shows how many schemes the travelers will adopt to spread the news. Cards will be printed and at- tached to the grips of every traveler leaving Indianapolis. Larger placards will be distributed at the Union and Terminal Stations every Monday morning, when the men leave head- quarters on their trips. Hotels in Indiana and neighboring states will be supplied with advertisements and the secretaries of the various organi- zations will notify the members. All members of five large travelers’ organizations will be notified. These are the Travelers’ Protective Asso- ciation. Commercial Travelers’ As- sociation, United Commercial Travel- rs, Commercial Travelers’ Mutual e 45ick Benefit Association and the In- diana Travelers’ Accident Association, all of which has representatives as- sisting in the plans. These repre- sentatives will meet again next Sat- in| ning, Indiana, are expected to attend thejit is planned to engage a large band/!n sleep, at his ; MICHIGAN TRADESMAN 7 urday night at the Denison Hotel, when further and more complete ar- fangements will be made. Death of Veteran Coffee Expert. Boston, July 18—Geo. C. Wright, founder of the Dwinell-Wright Co. Assurances have been received from)coffee importers, and late the management of Broad Ripplejof that corporation, Park that the entire grounds will bejhis 88th year. turned over to the travelers on the| Mr. Wright was born January 7, day of the picnic. The various con-|1823. Of sturdy New England stock. cessicns will be in full swing and the|the energy of his forebears was re- dancing pavilion will be for the exclu-| flected in his long years of persistent sive use of the members in the eve-| business activity. Music will be a feature, as| His passing came , President died recently in peacefully, whie home in West Ac- | for the day and evening. jton, Mass., and was a fitting ending Broad Ripple was chose for many | for a life which exemplified every reasons, chief of which is the love of /Vittue a true man could well POs | water and the finny tribe which pos-|S€SS. he sesses most members of the organiza-| In private life and in public Mr. tions. There will he temptations| Wright was loved, revered and i * enough to sneak away from the pic-| trusted, and the example of his up- nic grounds to a quiet retreat along| ‘ight character, his progressiveness, i hi. 12 : dit : = the banks of White River, it is said | his kindlines and consideration for ee in cH ate cc. ‘ Contests of many kinds will fill the| Other will awe s stand a : | ac tisandec f Program for the day. There will be| -facon to the thousands of an abundance of prizes for men |for unate enough to have known so i ~w “ . a] 7 4 : ;}zood a man. e grea women and children. It is thought, | 7, — poe ti areas . 4 S (V TI¢ Ot : however, that the committee on}|-“T rane rounded : i : amusements will not allow a fishing|“"Preme delight to him come ames [Ceclining years and that he was able ; st, A a ee i At the meeting of the Picnic com-| °° ity — - his yeas ; i imercial ambitions and to k at mittees Saturday night George Barth| : . » “— KNOW ithe great machine he created was <« | gre: ac > he created was so fave an account of the convention of| : : guiding of Cincinnati, O., last | week. The association wil! ‘ : | consolation to him when fre- 27 and| : fj | his well-spent life. pected for a three days’ session. } va f |stably founded that its the National Milliner Traveling Men’s| : ia j would be heard by the commercial Association ‘ : y |world indefinitely must have been a meet at : ; : placid the Hoosier capital June 26. ; : : iflecting upon the salutary results of 28. 1911, when 350 delezates are ex-]| : For several years the onus of the | detail business of the Dwinell-Wricht Har Pretzfelder is having a : 7 : . ‘ 5 a 0. has fallen upon the shoulders of week’s vacation at Barbee Lake, Ind. Ic t | George S. Wricht. 3 Surviving son r ‘ ee Re : ‘ert Vedder of the UC. FT. and his “ : ¢ c ¢ id ie es 2 - hi | 3. | whose administration of the firm’s ex- y are enjoying a fishing i i amily are enjoying a ung trip in ecutive work will 3 i p : : Ind. : the same lines of probity which have Robert Hayes served as chairman } ; lalways distinguished it of a committee at Kokomo. Ind., July| 4. and ia be continued along the vicinity of Lagrange, 22... __ Some Early Milling History. assisted in disposing Or a diamond ring in behalf of charity. The Valley City Milling Co.,’s Herman F. Adams. until lately oP slant was established nearly fifty resentative for the August M. Kuhn | years azo by Moon & Mangold. In Co., of Indianapolis. now is traveling| the early seventies Mr. Moon died for the Canby, Ach & Canby Co., ofland shortly afterward the property Davton. was sold to A. K. Cary & Co. the C. A. Ross, Carey McPherson and|partners being Jacob Barnes and Pete Trone denarted Saturday oe Rober M. Collins, the latter a son- Frontenac. N. Y., to attend the con-|in-law of Mr. Cary. Barnes and Col- vention of ‘secretaries and officers of|ilins were practical printers and all federated commercial Organiza-| worked for Dr, E. D. Burr, who own- ed the Enquirer, commencing in 1850. Collins served in the army during the war between the states and won dis- tions in the country. They represent the Indiana National Travelers’ As- sociation and will be away ten days. co S. E. Brown and familv have gone to their cottage at Lake Manitou, | action. people | business | was a source of | pulsations | tinction for bravery and gallantry in| The property then passed in-|1 ! |to the hands of the Grand Rapids | Savings Bank, which leased it to |Hibbard & Graff for five years, Re- ifere their lease expired Hibbard & |Graff failed, when the lease was as- |sumed by O. E. Brown ifi 1879. Three years later the property was pur- by William N. Rowe, M. S. |Crosby and C. G. Swensberg, who continued the business under the istyle of the Valley City Milling Co. The mills have been enlarged and the equipment improved greatly since ithe ownership passed out of the hands of Moon & Mangold. Forty years ago M. L. Sweet and iJames M. Barnett owned two flour- ing mills located in Grand Rapids. The oldest, and it is said the first grist imill erected in the city, stood on a | part of the ground now occupied by the Berkey & Gay Furniture Co. fac- jtory and the other located on just south of the Royal | chased was |Canal street, | Furniture Co,’s factory. The latter was destroyed by fire in 1873 and the former ito make was razed to the ground room for the Berkey & Gay Furniture Co.’s fa ctory. The original owners of the Cres cent mill was the firm of Hibbard, Graff & Co. Wellington Hibbard. Philip M. Graff and John A. Co- vode. The Star mill was erected and owned by the Mangold, Kusterer, Voigt and Herpolsheimer familjes. It was conducted many years under the style of Mangold, Kusterer & (o., subsequently changed to C. G. A. Voigt & Co, composed of the above families with the exception of the Kusterer interest, which was with- Crawn after the death of Mr. Kus- terer. Arthur S. White. eels Do Birds Return To Old Nests? Whether birds, especially migratory cnes, return to the same nests year after year a question of much in ferest to the naturalist. Swallows that summer in England do win ter north of Africa, at High Halden. Kent, England, has recorded that one returned on Aoril I2 to a nest it not but an observer occupied last year. It recognized by was y a ring placed on its leg May 8, 1909. ter knowledge of To gain a bet habits more than 2,000 British birds were last year marked with ‘ ¢ a 1 rings, and bird inscribed aluminium twice as many more will ie : “1 1 e similarly tagged this year. Ind., for a month’s stay. C. A. Albrecht and J. M. Eldredge are in charge of displays at the fur- nitttre exposition in Chicago. They will return August r. J. C. Holmes of the Eli Lilly Com- Dany and Barrett Moxley of the A. Kiefer Drug Co. were entertained by the Terre Haute Retail Druggists’ As- sociation at the Elks Club Thursday evening. A Dutch lunch was served to about forty guests. ———_~-~-. __ Not Much Ground, Facetious Stout Party (to harness dealer)—I see you’ve got a sign out there, “Rubber Horse Covers.” Harness Dealer—Yes, sir. Facetious Stout Party — Well, I just stopped in to see what a rubber horse covers. ESET PBS rcmanes WORDEN GROCER (COMPANY The Prompt Shippers _Grand Rapids, Mich. pelts es SUR shone So 8 MICHIGAN TRADESMAN July 20, 1910 Micrica No DFSMAN DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY Corner Ionia and Louis Streets, Grand Rapids, Mich. Subscription Price. Two dollars per year, payable in ad- vance. Five dollars for three years, payable in advance. Canadian subscriptions, $3.04 per year, payable in advance. No subscription accepted unless ac- companied by a signed order and the price of the first year’s subscription. Without specific instructions to the con- trary all subscriptions are continued ac- cording to order. Orders to discontinue must be accompanied by payment to date. Sample copies, 6 cents each. Extra copies of current issues, 5 cents; of issues a month or more old, 10 cents; of issues a year or more old, $1 fintered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOW, Editor. July 20, 1910 PLUCK VERSUS LUCK. Does the number of serious acci- dents within the past few days for a moment lessen the bird-man’s ar- dor concerning his new hobby? Not a bit of it. He has tested the mat- ter enough to feel the exhiliration of perfect flight. He realizes that he is as yet experimenting with two forces not yet fully under control by man. His machine is little tried; his propeller is likewise not fully per- fected. But although the motor may balk on land, it has proved itself able tc take a great car from one end of the continent to the other. And it will in the end do the same for the aerial car. That so great a suc- cess has been attained within the past few months has shown to the most doubting Thomas the fact that the air will soon be completely with- ir man’s domain. It takes pluck to fly after the thrilling experiences of the Scientific American editor; and a public service by this route is not just a present equipment. Neither is it a necessity, nor a thing to de desired. Until spe- cialists have perfected their science, it were better for the people to wit- ness flights from terra firma. Their inability to help in an emergency cnly increases the danger of panic. The pluck which makes good the bad Iuck(?) during one flight illus- trates the methods necessary to suc- ces in all life. A certain consign- ment of goods may fall as flat in sales as did the air ship the other day. Get your motor into working order. Pick up the fragments and start anew. There are many things which may bring calamity yet which can be overcome with a little care. If you become entangled, or even fall to the ground, brace up and try again. Se THE CHANCE FOR A MISS. On enquiring the location of a cer- tain shop the directions given closed with these words: “You might eas- ily miss it for it is back just a little from the street, opening from a lit- tle hallway.” The thought came, Why is it not just as easy and certainly a great deal more profitable to render your place of business so conspicuous that so one can not miss it. The plan of making people hunt you up is any- thing but good. You should make it your business to hunt them. If they are compeled to perform the initiative advance in nine cases out of ten they will transfer their atten- tion to some one who does not re- quire to be hunted; who has enough personal enthusiasm to come to the front and to speak in a voice that is audible; one who is large enough to be seen and wide-awake enough to step out to a place where you can not help seeing him. If you can not afford to rent a shop in a prominent place, make your window so attractive that people will still notice it, although it is small in the rear. Take special care to have your door inviting. At the place so doubtfully described it was found that the name was almost in- and conspicuous. This is simply an un- pardonable oversight of neglect. Printer’s ink and paint are cheap. Fvery tradesman owes it to himself and to his possible patrons to make his presence known in a way that is not mistakable. He has no right to a place in which it is possible that he may be missed. If the natural op- portunities for a display are meager this is only a reason why the effort to make up the deficit should be greater. A _ striking window, some- thing which will set people to talk- ing, may be the means of saving you from the fate of “being missed.” SS YOUR BEST MONUMENT. We can not all endow colleges, es- tablish children’s homes or effect Na- tional reforms; but there always something which even the humblest can do to remove the friction from another’s life. Some one has said that a single flower may brighten a saddened life. The cup of water handed to a dying comrade has be- eeme historic in connection with the career of one of England’s true gen- tlemen. Some of the greatest things in this world are due to small circumstanc- es. The establishment of drinking fountains in cities, where pure cold water may be obtaned free, is one ot the best movements for temperance. The free bread line of New York has been rendered famous. The man who plants’ an apple tree by the road- side, the fruit of which is designed for the public, has certainly a fitting is monument as a benefactor of his race. “Be not simply good,” says one author; “be good for something.” it you can not set up an electric light in the Statue of Liberty, you can at least place a candle in your room which will cheer some passerby. In- tensity of rays is not always as wel- come as a cheerful modulation at a certain point. One need not hold pessimistic ideas to realize that the world can be bettered at almost every point. The tramp who asks for food may be given bread and work. If worthy he will be the more pleased with the latter. An Angelo can take a piece of discarded marble and from it carve one of the world’s master- pieces. A young girl can go into the New York slums and found her Waverly House, where the record of reformation is 100 out of the 300 girls whom she has sheltered. Hers is a monument worth striving for. Vet the same granite—it may be in smaller pieces—is at your disposal. The good words and kind deeds let- tered on the rock of true character form the peealeet sionuneyt AFTER THE FIGHT. Friends of humanity were sadden- ed that a Governor working for its interests should have his plans thwarted by another just across the line. The better element were forc- ed to tighten their strings of optim- ism lest the chords be all in the min- or scale. The disgraceful scene in Nevada has done much in more than one way to lower the standing of the American people. The gamblers have had their chance. Many non-profes- sionals were lured into making bets on the great And now what? Individuals may have gained mon- ey, but they have lost something of character. No new wealth has been created. The world has been injured jn several ways; improved in none. The reaction is coming, however, and if the meeting of giants should prove, as has been by some predict- ed, the last prize fight on American soil, surely we are repaid for the dis- grace and the humiliation. When so prominent a man as Roosevelt comes to the front with such plain declara- tions against the sport (?) we may hope for something better. An open lover of athletic sports of all kinds, he draws the line against so radical a misapplication of the principles. He has observed that boxing is a com- paratively harmless outlet for the sur- plus energy of a certain class, which, ‘f not thus released, would doubtless assert itself itself in a criminal form. But the extreme just enacted has no place in the life of a civilized nation. We often discern victory smiling through alleged defeat. And if the gigantic brutality but confronts us so forcibly that we resolve to blot out all future prize fights, to obliterate the perpetuation of this one through moving pictures, then and then only will the alleged victory of Johnson become a real victory! pugilists. A FLORAL GREETING. The window of a prominent jewel- er is now made attractive by great Lunches of our native Canada or meadow lily, the pendant bells of which attract many admirers through their silent chimes. More precious than the rare gems on either side are these mute appeals to lovers of beauty, and a halt before the win- dow is almost irresistible. This same firm has made a prac- tice of showing flowers of all kinds in their season. Not the ordinary bouquet which attracts only a pass- ing glance and is forgotten the next minute; but flowers massed so effec- tively that they command the atten- tion. One can not get past the win- dow without stopping. And having once stopped he is apt to cast a giance at the fine display of goods as well as at the blossoms. Flowers admit of so many changes that every week one may have a pos- itively new display. In the spring the narcissus proved as valuable as are the lilies of the field at the present time. Later the golden glow, aster and chrysanthemum will follow. The simple arrangement in tall vases re- quires only a few moments, and yet the beauty of the display is fully re- tained to the last moment. With a little labor almost an endless display might be created. Thus a large basket of moss or evergreens forms a fine background en which to spell your name in pan- sies, a border of white flowers or foliage plants adding to the effect. Flowers with long stems, like the aster and chrysanthemum, make a conspicuous sign, the letters being cutlined on wire screen covered with tissue’ paper and the stems of the blossoms thrust through this into a dish of water or damp cotton con- cealed in the rear. CONCENTRATING OUR FORCE. Some one has made the computa- tion that if the work of erosion per- formed by water on the entire sur- face of the United States were con- centrated on the Isthmus of Panama, it would be sufficient to cut a canal eighty-three feet deep between the oceans in about seventy-three days. A burning glass is but a lens con- centrating the rays of the stun to a focus, Nature’s works abound in con- centration. Her waters are gathered into systems, the single drops joining the multitude of others in their mis- sion. Even the electric bolt is dis- armed by the skill of man to scatter the mysterious power. “The weakest living creature,’ says Carlyle, “by concentrating his pow- ers on a single object, can accom- plish something; whereas the strong- est, by dispersing his over many, may fail to accomplish anything. The drop, by continually falling, bores its passage through the hardest rock. The hasty torrent rushes over with its hideous uproar and leaves no trace behind.” The man who runs aimless- ly, first in one direction and then in another, fails entirely in making any progress. It is the one who concen- trates his mind upon a fixed goal and then untiringly strives in that one di- rection who wins. We may resolve to build up a big business and yet, with no aims, no well defined plans, the re- sults are entirely disappointing. We wander as in a maze, trying first this venture and then that, perhaps stick- ing to no special line long enough to test its merits. It is better far to build up gradually; to resolve upon the very best service along some special line; to study into the details from first to last; to specialize for the time. Then when one point has been mastered we can hold it firmly and make farther advances. Living by rule does not mean liv- ing in a rut; rather it keeps one from falling into a rut. Living by rule does not mean slavery. He is freest who is bound by right principles. He is the greater slave who gives freedom to his every desire. CRSA Have we any right to condemn the vicious when we make the conditions of virtue so hard? definite ? a § j { y € » < » Y 4 4 | y F< +. » 4 ». : Y a & hi = ~ + = | e om a ¥ 4 , a L \ | 5 > > y 7 — ro _ V e 4 | Lo’ 4 h a * : <- a n y J 1~ ad it, s a 4 ig te 4 a. “4 1S 7 wy ~* ic tn &? ld ne * » al m he . by en } nd ‘ P e iv- ma eS ho * e, 1S +% ym : ~ Fea che ns July 20, 1910 MICHIGAN TRADESMAN 9 AWAY FROM TOWN. Genuine Pleasure in Ease. Taking One’s Although I am one who believes in the hospitality of friendship and cherish it, too, above most things, there is still a certain pleasure about taking one’s:-ease away from _ town, aloof from the necessity of enforced attention expected so frequently when one plays guest. There is a particular charm about ordering meals of your own choice, in the se- iection of recreation and the passing of time according to those desires that may move you at the moment. True, it follows that all of this may be ob- tained from any one of the great hotels, so much a part of resort life. But it is dismal sort of fun, this lounging in the grill room, mild ve- randa flirtations and appalling bills to pay for it all. You are just one of many who come and go; they see nothing in you but a source of reve- nue and this truth is with you from the moment your bag is taken from the inn’s ’bus to that time when you have settled with the clerk. That is why the Chiselhurst Country Club is so keenly appreciated when I would tarry by the shore. I have a quiet feeling of Ownership in each comfortable corner of. its inviting rooms and here I find my pleasure at no risk to my pride or mighty inroads upon my purse. It is the jolliest place imaginable for a week-end jaunt and the opening in early June is an event long anticipated by those who are fortunate to be among its mem- bers. Thornton joined me in that cosy retreat on the piazza overlooking the ocean and we chatted as men do who have found content and the cigars are good. The rays of the full moon canced upon the waters and the dull boom of the surf as it broke against the bulkheads below seemed a strange accompaniment to the dashing two- step that came from the parlor. The first hop of the season was in prog- ress and traps and motors were still bringing the gay groups to our dance. The Welches came over from Deal; Nash and several chaps ran up from town and Mrs. Carter’s Peerless found its way from Lakewood. One’s musings are apt to be of short dur- ation when such events are cast for ail evening’s entertainment, but John Thornton’s chance remark that the oldest rounder seemed to be enjoying the evening was sufficient to open a field for meditation. What a curious thing it is, this di- vision of pleasure among folk. We hear of certain people deriving so much enjoyment from their pursuits. Others, given the same opportunity te recreate, receive but a minute measure of joy from their indul- gence. Still others are open in their abuse of passing amusements, giving their patronage with an air of absolute misery. This circle of mine affords striking examples of viewpoints with regard to pleasure as we know it. There is Will Nash, for one. Al- though he’s danced for years at al- most every affair in his set that comes tio memory, he is still as happy as a lad at the prospect of such an event. With Betty Germond on his arm, he passed one of the open windows, talking as gayly as ever he did at any of the Junior Proms, back in the old days at Princeton. What a fine fellow he is! Enjoying every mo- ment of his recreation, getting the best out of each pleasure and not the faintest suspicion of being blase about him. Why, it seems to me that he’s been the very life of every event that claimed him of its company. He rous- €s you from dark corners and carries you away into the whirl of good times. And all of it, too, in the best of fel- lcwship with never a thought or word of this singular cynicism that claims so many for its own. He leaves your littlest sister with all her girlish views intact and finds his way to the wine room for a merry bumper of old Rhenish, suiting himself to the mo- ment and making himself fit for the occasion. Those chaps who don’t seem to have it in them to find enjoyment in anything, are not they the queer lot, though? They'll yawn through the best of fun, look bored over an ex- cellent menu and appear to be dying of ennui. One can not but feel that 11 might be better for all concerned were their trouble indeed fatal. Cer- tainly the atmosphere would become a happier one for those who have to share it with them. Ralston, with that Piccadilly limp he’s been affect- ing of late, hobbled over to our chairs and drawled, “Same old thing. Aw- fully slow.” What does the man want? Here was a most delightful com- pany. Surroundings that might bring anyone the most happy of thoughts. Whether you strolled about the moon- lighted verandas, hung with multi- colored lights or sat within where all was bright and animated, surely one properly set up might find it within him to respond. And I flung what remained of Mi Favorita into the sea for the opening strains of “De Fleder- maus” were calling and this was my dance with Trixie Pemberton. Might @ mortal resist the waltz king or— Trixie? Have you ever partaken of an Eng- lish split chop, a crisp roll and cup of mocha at the still plebeian hour of 10, as the fashionable world counts it, with the prospect @f the long day be- fore you and so much to be done in a period all too short? You've break- fasted on the ocean side of the house, probably, and watched the blue At- lantic over the top of your morning paper. News isn’t interesting, some- hew. It’s so much more engrossing to watch the southward-bound liners steal along the distant horizon. Breakfast over, shall it be golf first and a little tennis after? How about a run down the Rumson or a fast bit of way on horseback? And, while you are wondering what it shall be, the boat you’ve been watching for hours is beyond your sight and Felix tells you they’ve soft shell crabs on toast for luncheon and will you have a split of bass or a pewter topped stein cf Munchner to make the delicacy palatable. As though an auxiliary were necessary when crabs are served at the Chiselhurst! Right out of the Shrewsbury, they come into the skill- ed hands of Koenig, our chef. But, even so, we won’t pass up the Munchner! Must do something in the after- noon. So seek the coolest corner to plan your course. Shall we take a motor boat at Interlaken or try our skill with the paddle? How about getting into those smart riding togs and westward gallop. with Broad- lawns and its mistress to welcome our hired mount and brush the dust from cur shoulder? There’s a_ fearful racket coming from the card room. These heathens have been paying tribute to the goddess Poker since sun-up. What a waste of time and tribute! And at five-thirty Felix wakes you with the information that you’ve been sleeping through all that glor- ious afternoon. We are to have la- dies at dinner to-night. Mr. Ralston, li seems, has undertaken to drive us tc Belmar and, well, if you’ve ever been one of a coaching party that found its way under a summer moon, you'll not decline a second invitation. Sc. what if the day has been an idle one? You've tired no chargers, brok- en no records and learned a _ little something about rioting in idleness and—when all’s said, few of us over- do that. There is not much excuse for so indulging ourselves in close proximity to business interests. It seems almost treason to throw away time. Even ciubs in town, with the exception of men who haven’t a thing to do and all the time in the world in which that little be done, are under certain feeling of constraint. You've been hunting eagles, double ones, too, all day, and ease becomes a_ neces- sity. may Karl serves a heavy dinner of many courses; there’s a bit of drowsy conversation with some chap or other who happens along and perhaps a little bridge before your last. little drop of gin and water. Not much luxurious idleness in that. It lacks the very elemental principle of laziness and for the man whose job is al- ways before him a day or two of that means as much as any form of stren- uous recreation. We Americans do things so well in all that yields visible fruit. Where can one find such laborious, conscien- ticus effort for the making of the country’s glory and the winning of personal achievement? But, when the tale is told and finis approaches, what is in the cup for the man whose hand kas been at the helm throughout his lifetime? His name stands synony- mous for things representing wealth: he. becomes associated in our minds with those who have toiled far be- yond the noon-day that their harvest may bring plenty for those of their name to come. He’s missed every- thing of the lighter side, the smaller incidents of existence that make la- bor worth while and effort seem really fruitful. Bob Thayer’s dad—that same Bob ran cheerful a course that meant old age and who died in his cups, even as he had lived in that condition—was my guest, last week, at Chiselhurst. As reward for my ef- fort to please him I took the liberty to become student of this master workman. He’s lived so long amid the serious pursuits of life that it’s Wino so 25 almost pathetic to see his unskilled fingers dally with recreation. We mo- tored from town and lunched at 2 in my old window seat by the water- side. Thereafter I’d planned to have horses for a ride through the pleas- ant country lanes. But Henry Thayer hasn’t been in the saddle since his boyhood and looked askance at my proposal. So we just chatted until the sun became lower, when I sug- gested a round on the green, the most picturesque of courses, by the way. But it appears he knows no more of golf than he finds his com- iort astride a pony. whist and even a love for poker, all these he’s been so long without that his hand has lost its cunning for al- ways. And tennis and sut not only does it seem impossi- ble to recreate in sport demanding practice; there’s, in addition, a most placid of joviality. You grow be a stranger and coming back is tardy progress. That evening our fete masque unfolded for me oth- er peculiarities of the man who has so long stood in the wheat pit that ticker and tape only tell stories he may understand. The lights in the shrubbery, the spirit of the frolic- niad crowd, would these not win any mortal, however jaded his beliefs, to the level that only a carnival may attain? Merrymakers everywhere! From dim-lighted pathways came belted knights and regal ladies: here a grey-robed friar dared to look be- neath the mask of a pink-eared shep- herdess who mocked him to the vast delight of a bewhiskered pirate chief- tein. Arabs, Crusaders, nymphs and Du Barrys, flirted, danced, laughed through all the night and the spell was not broken until masks were off. Weary at last, I left my jeweled Mary Tudor to find another who might fetch her ices, and loitered to a dis- tant rustic bench. There, fast asleep. sat Thayer! In all that revelry he found nothing, none that had, in ccmmon with him, a love only for that which meant stern labor. He enjoyed his little trip, he said, but I knew that at the bottom of his honest old heart it cost him an ef- fort to tell me the falsehood. Not a moment of his stay but seemed too fong and only when the train of Pull- mans rounded little station, did the light of content come into his eyes. Soon he would be where every move yielded something that added tc the wealth of Henry Thayer. There isn’t any play in his life and, as those things go, I’m convinced it’s a one. avoidance to our poor It is a sorry sjght to sleep on carnival nights and, when you find yourself wandering from the whirl and thinking what nonsense it all is. permit me to make you acquainted with Betty Germond, who'll soon carry you away from substantial rea- soning to the maddening, intoxicating, audacious heights that are only possi- ble when dominos flutter and _ silk masks are the fashion. That is, if you haven’t entirely forgotten the way back to the pleasures which ren- der, in their enjoyment, a reward for toil and ample compensation for fatigue. A plea for the proper spirit in the -usy man’s relaxations, I make it with 10 MICHIGAN TRADESMAN July 20, 1910 the example before me of so many who have lost their kinship to play in any of its attractive forms. They come down to the clubhouse in their cars or via the Highlands on the fleet Sandy Hook boats, with the purpose before them to idle. There’s Garri- son, in a wicker lounge chair, deep in the mysteries of the market. He’: puffing at a chubby perfecto, although its aroma is lost upon one who in- sists on keeping his finger on the throbbing pulse of sugar, salt and spice. Redmond, planning his South- ern trip and preparing persuasive sell ing talks while everything out of doors beckons to throw aside the cures of work-a-day life, to come out and play. In the den Wellington and Blake are talking shop and so absorbed are they that my call to join us on the lawn where tea is being served meets with curt refusal. It would benefit some of those fellows a deal if they left the street on the map where it sroperly belongs and sit with us in the shade while the tennis match takes place. A Papal princess allots us our portions of crackers and Cey- lon and T find her company, in itself, sufficient to paron the weakness of the beverage. Mrs. Carter, languor- ous, exquisitely gowned and_ very much her beautiful self this sunny afternoon, is chatting with Thornton. It is worth one’s time to study the picture they present. He, the cul- tured man of the world, sparing of gesture, mellow of voice, and deport- ment so perfect that emulation might become the most sincere compliment to his gentle demeanor. Grace, of all women, is most capable of acting as foil to John Thornton’s _ behavior. Her carriage excites one’s admiration as her fair face charms the eye and in the scintillating discourse that is peculiarly her own the listener finds singular pleasure. I can understand that Redmond might feel himself at a loss when it reached the point of repartee. Noth- ing demands more practice than a tongue that is ever prepared to an- swer with wit or wisdom. I’ve seen the most shrewd of commercial men helpless before the epigrams and wit- ticisms of a trained mind. Welling- ton is so much at home in the great nether limbs when someone pushes him into the social sphere. Few men aspire to become gallants. But, in our depreciation of their standards and worth, isn’t there the faintest bit of envy? Really, I believe that Welling- ton fears our Papal princess whose sole claim to distinction lies in the ability to maintain her poise whilst eight or ten men are clamoring for tea. This, as Sam Bernard was wont tO say, is sufficiency. In this taking of our pleasure, cer- tainly we have much to learn, and I question if the spirit of our native beliefs may ever adapt itself to genu- ine relaxation. The theory of play- time and labor associated is an ex- cellent one but I have yet to see its exploitation at the Chiselhurst Coun- try Club where gather typical speci- mens of Gotham’s younger set. Groups are these, strikingly different in their sources of revenue but simi- iar in their search for pleasure and inability to appreciate what the coun- tryside offers and wealth has made possible. Their womenfolk have out- distanced them so far that it is cu- rious to see what lack of mutual in- terest exists between a man and his wife when the world demands that one must supply the needs of the other. And of this there is no question. Redmond, gray at 40, with the mar- kets of the world at his finger-ends, i> proud of his wife’s ability to enter- tain a crowd of youngsters. He is satisfied to lean back in his chair while compliments and innuendos are rife about his lady’s vicinity. Their admiration reflects his very excellent judgment and ‘hasn’t he paid for the costumes that beautify her and given her everything that the world might marvel? What if his youth ‘thas gone for it all? She is satisfied, bless her heart and that’s the answer. So Ral- ston and Thornton may take his place in the entertaining of Mrs. Redmond. Maybe, after all, he is most wise, for my lady’s whims are many and her caprices multitudinous. This last bit of knowledge has been gleaned from servitude both faithful and _ sincere when it seemed that attendance to the slightest desire of the lady in question became a law to your very humble servant—The Bystander in Haberdasher. —_2- 2 ___ Clothes From Seaweed. A marine textile has been discov- ered in Australia. It is a sea-plant of the genus Posidenia, which is abun- dant in Spencer Gulf, This plant con- tains fibres fit for conversion into threads like cotton. Mixed with wool- en threads, it takes the dye like pure wool, The fabric woven from this plant is excellent, among other purposes, for coffee sacks. Attempts have been made to use the weed instead of hemp and wood pulp in papermak- ing; and, although unsuccessful so far, they are still in progress. The weed from which this textile is made is not of present-day growth, but consists of fossilized vegetation, the softer parts of which have de- composed, leaving only the hard and fibrous portions. The supply is con- sidered almost inexhaustible. ——_+~---____ Mark Twain As An Attraction. A girl who was a stranger to Mark Twain once found her way into his Bermuda home with the hope of get- ting a sight of the author. She came suddenly in contact with’ him and frankly explained her errand. “Have you seen the crystal cave yet,” he asked, “or the aquarium?” “No, I came to see you first.” she answered. “Well. you shouldn’t have seen me first,” he answered. “I run in oppo- sition to the crystal and the acquari- um. But they’re not shucks to me. I'm lots better. I give them their money’s worth. But you should see them. Then you'll appreciate me.” This was said in his most earnest drawl and with only a sparkle of humor in his keen blue eyes. ——_—__»---_ The only reason some believe they are saints is that their neighbors wish they lived in another world. Eleventh Annual Convention of Na- tional Gideons. Detroit, July 19—The following programme has been arranged for the eleventh annual convention of the National Gideons, to be held here July 22, 23 and 24: Friday. 1o a. m.—Assembling. President A. B. T. Moore, Cedar Rapids, pre- siding. Devotional services and_ Bible reading by C. D. Meigs, Indianapolis. Registration. Annual State and Canadian reports. Appointments of committees, etc. 1:30 p. m.—Steamboat excursion. River ride, to show the city’s im- mense river frontage and her large industrial interests, Fort Wayne, Belle Isle, and an afternoon of so- cial intercourse on the most beauti- ful river in the world. Get tickets from local camp Pres- ident, Aaron B. Gates. 7.30 p. m—Meetings will be con- ducted at the City Rescue Mission, 166 Randolph street. Leader, M. M. Sanderson, Buffalo. Volunteers of America, 57 roe avenue. Leader, H. Pittsburgh. McGregor’s Mission, 233 Brush street. Leader, C. H. Reeves, Phil- adelphia. Mon- Wilbert, Saturday. 9 a. m.—Devotional services, led by W. R. Reed, Pittsburgh. 9.30 a. m.—Business session. Vice- President J. C. Brown, St. Louis, pre- siding. Unfinished business. Annual reports of National Secre- tary, National Treasurer, National Chaplain, National President. New business. 1.45 p. m.—Devotional services, led by Fred Bruce Horn, Toronto, Can. 2.15 p. m.—New business, contin- ned. President A. B. T. Moore, pre- siding. 3 p. m.—Election of officers: Na- tional President, National Vice- President, National Treasurer, Na- tional Chaplain, National Trustees (two for three years). Choosing convention place for IQII. Announcements. 7.30 p. m.—Devotional services, led by Mrs. Gordon Z. Gage, Detroit. 8 p. m—Camp Fire—Round Table. Leader, S E. Hill, Beloit, Wis. Topics: 1. How to produce the best re- sults in State and local camps. Lead- er, J. W. Weakley, Chicago. 2. The best method for Bible -dis- tribution. Leader, National Secre- tary, W. E. Henderson, Chicago. / Sunday. 8.30 a. m.—Consecration service. ied by W. J. Simmons, Birmingham, Alabama. 10.30 a. m.—Church services. Our work and Bible plans to be presented. Convention Hall, Griswold House. 3.30 p. m.—Gospel rally for all. Leader, John H. Nicholson, Beloit, Wis. 7 p. m.—Hotel meetings: Griswold House —convention hall. Leader, Tom Blodgett, Wichita. Normandie Hotel — billiard room. Leader, B. M. Comins, Omaha. Ponchartrain Hotel—dining room. Leader, T. P. Eastland, Dallas. Tuller Hotel — reception room. Leader, Geo. W. Reid, New York City. Cadillac—convention hall. Leader, John B. Harker, Minneapolis. First Baptist Church, Cor. Cass Ave. and Bagg St. 8 p. m.—Concluding mass meeting. National President A. B. T. Moore, presiding. Annual sermon by National Chap- lam Rey, L. C. Smith, D. D., Wan- kesha, Wis. Personal Christian service, practi- cally demonstrated, by National Secretary W. E. Henderson. Gideon Circle and benediction, in charge of Vice-President J. C. Brown. Music in charge of Geo. S. Webb, Detroit. ~~ He Earned His Salary. At a time when the public were hearing a great deal of new “indus- trial combinations,” one of the newly arrived captains of industry found kimself in a Western city in extreme need of communicating with the New York end of his enterprise. He had almost completed an ar- rangement for the consolidation of a number of Western enterprises, but in order to obtain final authority he needed from New York it became necessary to explain, by wire to his ¢artners, all he had done in the West. The situation permitted of no de- lay, such as would ensue should he write; and, to make matters worse, he had no cipher code. For some time the financier racked his brains to evolve some method whereby he might communicate his information to his associates in New York, but in such manner that it would be meangingless to any one else. He could, however, think of no such method, and at last was forced to the conclusion that he must take the chance of sending the message in plain English. Accordingly, he drew up the message and gave it to his confidential man to send. About half an hour later, when the confidential man again came in, he was asked whether he had forwarded the wire. “Yes, sir,” said the man; “but not exactly in the: way you proposed. I rewrote it; the first word on one company’s blank, the second on an- other company’s blank, and so on. In that way I sent half the message by each company, neither half, of course, meaning anything to one not in the se- cret. Then I sent a second wire by one company reading: “*Read messages together, nating words.’” Not long afterward the confiden- {ial man was receiving a larger sal- ary. alter- —_»-.___ Relative Popularity. The Rev. Dr. Fourthly—It was with the greatest difficulty that I persuaded my congregation to let me have a month’s vacation this summer. The Rev. K. Mowatt Laightly—It must be distressing to preach for a congregation as ungrateful as that. The people of my church voted unan- imously that I might go away in June and stay all summer if I liked. ~ J ‘ ¢ ——.— at a “ - ~e > * me oe 4 - . ? ¢ < Ke ~ ol 3 ¥ dew a ‘ ‘ be a - 14 “4 yt “” 4 > ~ | y '@ | & aw ee ._ 4 July 20, 1910 MICHIGAN TRADESMAN TAIS TRADE MARK is a guarantee that our sae wents will give Toth factory ser- vice tot . eearee. Tat [beat CLOTAING Co. WHOLESALE Manurac TURERS, GRAND Rapips, MIca. HE ticket, bearing our trade-mark, which will be found on all “Ideal Work Garments for Men,” gives to the consumer a simple method of identify- ing them, and satisfying himself that he is getting the best that can be produced, for itis a guarantee of good material, good workmanship, a comfortable garment and one that will give satisfaction in every particular. .@ wf wf & of The Ideal Clothing Co. Wholesale Manufacturers 2 ° ° RENOWNED FOR Grand Rapids, Michigan FIT AND WEAR = a * ® & a # a & as a & 2 & 2 = a = 4 a @ # & 3 a g # * ae a s % a a x # g & 2 = # 3 2 s a 2 # a & 2 i a & ¥ ie 8 = s a a & 2 i x ‘i = MICHIGAN TRADESMAN. a4 dy 1 0(( 4 t f f{(! ill Ven, dg NIA Oat x WU AWW ao AS Obseryations by a Gotham Egg Man. deen during the summer it is prob- The cold storage houses reporting in the Association show 2,234,000 cases of eggs on hand July 1 against 1,911,000 American Warehousemen’s cases at the same-date in 1909. This! is an increase of about 17 per cent., while the figures representing the holdings at New York, Chicago, Bos- ton and Philadelphia as given last week showed an increase at these points of nearly 4o per cent. The wide difference in the indication of percent- age increase in the two reports is coubtless due to the fact that the in- crease of holdings this year is great- er in those Chicago warehouses which dc not report in the American Ware- housemen’s Association. It is quite probable that the percentage of in- crease for the country at large—-com- pared with last year—is somewhere between the figures above mentioned —very likely about 25 to 28 per cent. Considering the fact that last year’s storage accumulations, put away at a much lower average cost, made a very small average profit—if any—many of them being closed out at an actual Icss even although we had an un- usually long and early period of hard winter weather. and a_ remarkably small December and January produc- tien, it would seem that so large an increase in accumulations this year could hardly be expected to yield sat- isfactory results. The outlook has, however, been somewhat improved by the developments of the past three weeks. This period has been mark- ed by a great deal of extreme hot weather with its accompanying waste in eggs through deterioration and spoilage, it has led to a considerable bank of comparatively low priced storage eggs which will probably push off the time when early packed eggs may be profitably moved to any ex- tent, but it has also increased the in- centive for farmers to market fowls by forcing a much lower level in the prices for eggs at primary points and this may be felt in a lighter fall pro- duction than seemed probable earlier, Still it is a situation in which hold- ers of storage eggs will be satisfied with a very meager profit at all times and the recent scale of receipts at leading markets gives no promise that we shall begin to make any net reduction in storage stocks at any earlier date than was the case last year. The accumulations include a liberal quantity of very good eggs put away at comparatively easy prices curing the cool weather of late May and early June; these will doubtless ve the first to move and while some able that their place will be taken by cheaper and poorer eggs of current collection until some time in August. According to the Philadelphia En- quirer Jacob D. Weiss, a butter and egg 416 South Second street, that city, was fined $200 and costs recently by Judge McMichael in Quarter Sessions Court on charge of selling eggs unfit for food. Weiss was convicted last April, but sen- tence was deferred pending disposal cf several additional charges of sell- ing “rots” and “spots.” These indict- ments, however, were dropped after the fine was imposed upon Weiss. It was shown that thirty dozen eggs were purchased from Weiss’ driver dy Max Porter, a baker of 103 South Leithgow street. The eggs were seized by Harry P. Cassidy, agent for the State Dairy and Food Commis- sion, and tested. Seventeen dozen were found to be badly decomposed. —N. Y. Produce Review. dealer at >< —_____ The Farm as a Field of Saving. Elimination of waste is fast becom- ing the industrial watchword. It en- gages the best effort of. chemist and capitalict, inventor and _ executive. Process and method are ceaselessly tested for improvement. Here lies often the margin for competitive suc- cess between corporations or na- tions. Conservatism merely pictures the biggest phase; being everybody’s business, its application came last. The first and fullest demonstration has been given by Standard Oil, abhor- ing waste as does Nature a vacuum. The doctrine is applied most pictur- esquely by the packers, in utilizing all but the “squeal.” Coal tar, yield- ing its chemical wonders, and cotton- seed worth $100,000,000 a year, are vivid examples of nuisance transmut- ed into gold. There is a trinity of possible saving in this modern econ- omy—of time, labor and material. Much of the credit for what is achieved so far belongs to the trust; that is, in fact, mainly its justifica- tion. The widest opportunity for sav- ing lies to-day in the trust-free field ot agriculture, the most ancient in- dustry. The farmer is our greatest master, squandering his patrimony of soil fertility and neglecting manifold cpportunities. It is no wonder that certain railroad executives, in current discussions of economic problems, are prone to read him lectures, tak- ing for text the carelessness of his extensive rather than intensive meth- ods and the paucity of his results reduction will doubtless be made injper acre. Sometimes the poor farmer faces a wastefulness springing from very success. He is occasionally burden- ed with an unmarketable surplus, al- though the case is seldom now; for the refrigerator car ‘has worked won- ders in widening his market horizon. Likewise the best sugar factory is a valuable auxiliary to many of the dry farms of the West. Nearer home is a minor but worthy example of how industry may help cut agriculture. There has lately been a surplus of potatoes quoted too low, in face of a new crop. But not al] these millions of bushels will be destroyed, as would formerly have happened. In Maine, for example, the starch factory has crept in near the big potato fields, and to those growers not too small or remote there is offered here some salvage. Thus, in last fall and spring com- hined, something over 3,000,000 bush- els of potatoes unfit for seed or ta- ble use, and therefore unfit for ship- ment, were turned into starch along the Bangor & Aroostook, producing about 14,000 tons of starch, $60 a tcn. When the American farmer can, in such ways as these, stop the little wastes at one end and by intelligent effort prevent the greater wastes in the beginning, another long step will have been taken toward attainment of the economic comfort and efficien- cy of the nation.—Boston News Bu- reau. Hart Brand Canned Goods Packed by W. R. Roach & Co., Hart, Mich. Michigan People Want Michigan Products Ground Feeds None Better WYKES & CoO. @RAND RAPIOS BAGS For Beans, Potatoes Grain, Flour, Feed and Other Purposes New and Second Hand ROY BAKER Wm. Alden Smith Building Grand Rapids, Mich. worth THE NEW FLAVOR MAPLEINE Better 2 Many mistake a sealed head for a sanctified heart. The Crescent Mfg. Co., Our Slogan, “Quality Tells” Seattle, Wash. Grand Ravids Broom Company Grand Rapids, Michigan Order from your jobber or The Louis Hilfer Co., Chicago, Ill. SEEDS ‘For Summer Planting” Millet Cow Peas Turnips Fodder Corn Beans Mangel Buckwheat Dwarf Essex Rape Rutabaga All Orders Filled Promptly ALFRED J. BROWN SEED CO., GRAND RAPIDS, MICH. OTTAWA AND LOUIS STREETS W. C. Rea REA & WITZIG A. J. Witzig PRODUCE COMMISSION 104-106 West Market St., Buffalo, N. Y. ‘‘Buffalo Means Business’’ We want your shipmenis of poultry, both live and dressed. Heavy demand at high prices for choice fowls, chickens, ducks and turkeys, and we can get highest prices. : Consignments of fresh eggs and dairy butter wanted at all times. REFERENCES--Marine Nationa! Bank, Commercial Agents, Express Companies, Trace Papers and Hundreds of Shippers. Betablished 1873 Established 1876 NEW POTATOES Best Virginia Potatoes. Send Us Your Order. Wholesale Dealers and Shippers Beans, Seeds and Potatoes Moseley Bros. Office and Warehouse Second Ave. and Railroad Both Phones 1217 Grand Rapids, Mich. July 20, 1910 ts ce ca —_ RG: ee son aan ~ “q Pe Ty Petipa yes bd & 7 atoeraieen July 20, 1910 MICHIGAN TRADESMAN 13 Some Interesting Facts About the Potato. Every day during 1909 the inhabi- ants of Greater New York consum- ed 27,500 bushels of potatoes, or fift- ty-five carloads a day, making for the year 20,172 carloads of 500 bushels each. The total receipts at the de- pots and docks, which do not include the thousands of bushels hauled to the Wallabout Market in Brooklyn by Long Island growers, amounted to 3,361,733 barrels of three bushels each. If the 20,172 cars required to carry these potatoes were made into one solid train it would reach from New York to Albany, a distance of 142 miles. The average price of these potatoes at wholesale, was $1.75 per barrel, making a total of $5,833,- 032 for the year. They cost the con- sumers at least $4 per barrel, making their bill for the year $13,446,932. This is a tidy sum, but it is paid for one of the most universally used veg- etables. The greatest commercial potato- producing states are, in order, New York, Michigan, Maine, Wisconsin and Pennsylvania. Nevada produces the smallest amount of any State. Last year she harvested 540,000 bush- els, valued at $459,000. New York’s acreage last year was 438,000, which yielded 52,560,000 bushels, valued at $26,280,000 on the farm. Michigan was the next highest producer, yield- ing from 348,000 acres 36,540,000 bushels, valued at $12,789,000, an average price on the farm of 34 cents per bushel, compared with $1.20 pet bushel in Florida, 85 cents in Nevada, 65 cents in Pennsylvania, 50 cents in New York and 49 cents in Maine. Last year the total yield of pota- tces in the United States was 376,- 537,000 bushels, valued at $206,540,- 000, an average, on the farm, of 55 cents per bushel for the entire coun- try. Germany is the greatest pota- to-producing nation in the world. In 1408 she yielded 1,702,803,000 bushels. Russia is next in the size of its pota- to crop with 1,060,135,000 bushels, while the United States produced enly 278,985,000 bushels that year, about 16 per cent. of the crop of Ger- many. So long as the winter price of potatoes in New York is not above $z per barrel there is no importa- tion. Three years ago the price in New York went up to $3 and Ger- many, Scotland, England, Ireland and Belgium shipped about 350,000 bags of 168 pounds each, paying a duty of 70 cents per bag. A barrel and a bag in trade vernacular are the same in quantity. In the railroad yards of New York, of which the principal ones are at Thirty-third street and Twenty-sixth street, a bag weighs 180 pounds, while at the Bar- clay street dock the ordinary bag contains 168 pounds. The majority of potatoes are shipped in bulk and sixty pounds constitute a bushel. New or spring potatoes are shipped in barrels. Within the last score of years Vir- ginians, especially those in the sec- tion around Norfolk and up the east- ern shore of the peninsula, which in- cludes Accomac and Northampton counties, have learned how much more profitable truck-farming is than growing tobacco or other staple farm products. Hardly had the war closed when a few Northerners who had served in the army realized that the South presented great possibili- ties in truck-farming. It took years and costly experiments to segregate the various vegetables in their best soils. So carefully has this been done that each State, or specific por- tions of them, is now noted for par- ticular lines of truck. For instance, the east coast of Florida is celebrat- ed for the finest commercial new po- tatoes, and the west coast of that State for the first strawberries; Southwest Texas for the early Ber- muda onions; the Imperial Valley of California for the first cantaloupes; and Norfolk for winter spinach and strawberries, followed by cabbage and potatoes. For about fifteen years Cape Charles, right at the south end of what is known as the Virginia pen- insula, has been noted as a_ potato section. With the Atlantic to the west, this Virginia peninsula is pe- culiarly adapted for sweet and Irish potatos. Within five years the Irish ‘spud” has commercially so crowded the famous sweet potato of Virginia for prominence that it is now far ahead of it. This year Accomac and Northampton counties, which con- stitute the peninsula, will yield 1,500,- coo barrels of Irish potatoes, equal to 4,500,000 bushels, a great majority of which reach the Northern mar- kets. A fair average wholesale price for these is $2 per barrel or $3,000,000 for this one product. Deduct from this 50 cents a barrel for marketing and the growers get $2,225,000. Just across the bay from Cape Charles is Norfolk. The trucking sections there will yield this year 800,000 barrels of potatoes, three-quarters of which ecme to New York. This crop will bring the growers $1,200,000, so that the commercial potatoes of three counties in Virginia this year will yield growers $3,450,000. Irich pota- tees grown in the South will not keep through the winter as do those of the Northern States. The Southern crop must be consumed upon arrival in the market or the potatoes soon rot. Ten years ago an experiment was made with Irish potatoes at Hast- ings, Florida. From this small ven- ture Hastings has become the first section to ship any quantity of early Irish potatoes North. The land is well adapted, when liberally fertil- ized, and in ordinary years will yield forty barrels to the acre, which is but a trifle over half the acre yield in Aroostook county, Maine, and is equal to the average yield of New York State. Preceded by a mere bandful of early potatoes from Ber- muda, which begin to arrive in Feb- ruary, the Hastings potatoes always bring a fancy price. Growers begin to ship from there by May 1, and the first price is about $6 per barrel. This year 150,000 bushels were raised at Flastings. The entire crop is har- vested by June 5, and before these potatoes are out of the way those from Georgia and South Carolina are ready, followed by those from North , Carolina, Portions of North Carolina and Norfolk ship at the same time, depending on weather conditions. This year the stock from each sec- ticn was on the market at the same time, Norfolk being about, two weeks earlier than usual. The Virginia peninsula crop is usually two weeks later than that of Norfolk, but this year the season was so far advanc- ed that they were not a week apart. Because of their early maturity the average price for Florida potatoes is | che highest of any State in the Union, being $1.20 per bushel, compared with 50 cents in New York and 49 cents in Maine. By the time the stock from the peninsula of Virginia is over South Jersey comes in with its giants, Long Island follows closely on the heels of South Jersey. In no section is the cultivation of potatoes so gen- cral as on Long Island. In the New York market Long Island potatoes the year around bring 50 cents a bar- rel more than the ordinary State stock. But few of the Long Island potato growers plant native seed. They go to Aroostook county, Maine, every year for it. Aroostook county is ronymous with potatoes. In seven years potato-growing in that far northeast section of the United States has become a science. Mam- moth warehouses built of brick dot the potato section. In these are ma- chinery which sorts the stock, also great furnaces or steam plants to keep it from frezing. The annual yield from this county is about 14,- co0,o0o0)=6lbushels. Maine more potatoes to the almost produces acre than any cther State, the average being 225 bushels. Idaho comes next with an acre yield of 200 bushels: Utah and Nevada yield 180 bushels each: Ver- mont, 155 bushels, and New’ York. 120. Ht. L. Preston. Ee Often the struggle to keep the wolf from the door also keeps the serpent from the‘hearth. sy-| Feed Specialties _We are the largest dealers in chicken, pigeon and all other feeds. Get our prices. WATSON & FROST CO. Grand Rapids, Mich. G. J. Johnson Cigar Co. Ss. C. W. El Portana Evening Press Exemplar These Be Our Leaders | Receiver of Butter, Poultry and Veal. F. E. STROUP 7N. Ionia St. Grand Rapids, Mich. Eggs, A. T. Pearson Produce Co. 14-16 Ottawa St., Grand Repids, Mich. The place to market your Poultry, Butter, Eggs, Veal MAU NCO SANE ? NESS SNS can ee AD Mail orders to W.P. McLAUGHLIN & CO , Chicago Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color, and one that complies with the pure food laws of every State and of the United States. Manufactured by Wells & Richardson Co. Burlington, Vt. SAARIGN YOR gs 2 OT InN DM MISSION EXCLUSIVEL EGG DISTRIBUTERS We handle eggs almost exclusively, supplying best trade in New York and vicinity. WE WANT large or small shipments on consignment, or will buy, your track. Write or wire. SECKEL & KIERNAN, NEW YORK C. D. CRITTENDEN CO. 41-43 S. Market St. Grand Rapids, Mich. Wholesalers of Butter, Eggs, Fruits and Specialties The Vinkemulder Company Jobbers and Shippers of Everything in FRUITS AND PRODUCE Grand Rapids, Mich. 14 MICHIGAN TRADESMAN July 20, 1910 THE SINGLE SEASON. Enormous Saving in Money To the Furniture Manufacturers. This week will practically wind up the furniture opening. When tne books close it will probably be found that the number of buyers to visit the market makes a new record. In the matter of business transacted the reports indicate little, if any, better than just fair. The East is troubled with a Wall street that is suffering from cold feet and industrial condi- tions that are not altogether _ satis- factory. The Coast trade was light during the spring and with floors still filled orders from that quarter have been limited. The West and Cen- tral territories have been influenced by the crop reports. Buyers from the corn country have felt good, those from the wheat districts uncer- tain, while the opening is regarded as a fair index of what the season will be, yet it will be a month be- fore hopes are confirmed or doubts removed. Instead of just fair the mail erders may make the season a bumper. There is a growing sentiment in favor of a single season, to open about June t and to continue a month or six weeks, and some of the lead- ing Grand Rapids manufacturers are advocating the idea. It is unlikely that any change will be made this year, but it would not be strange if the next January sale were to be the last spring opening. In the old days when radical changes were made semi-annually in furniture styles the two openings, in July for the fall trade and in January for the spring, were necessary. In this day of “pe- riod” furniture, ‘however, the January opening is a good deal of a farce. The big lines of new patterns are brought out in July; the January sale may show a few things that are new, but it takes an expert to see the difference. The buyer who visits the market in July can with his memo- randum, catalogue and photos make his selections just as intelligently and well at home as by coming here. The advantages of the one season would be economy both to the buy- ers and the manufacturers. The aver- age opening costs the trade at least a quarter of a million dollars, not in- cluding rental of show space or the extra cost of getting out the sam- ples. If all the expenses were count- ed the total would probably be near- er half a million, and it is urged that it would be better to save this ex- pense. Another argument for the single season is the changed conditions of trade. The American habit of out- door life in summer, resorting and travel, has greatly reduced the spring demand for household furniture of the substantial type. What is called for most is light stuff for the cottage, the country house, the bungalow and the porch. In the fall when the folks have returned from their outing then they buy real furniture, and the pat- terns brought out in July, it is urg- ed, ought to be good until the next July. The only novelty seen in the mar- ket this season is a small line of what is called “Classic American,” with John E. Brower as the designer. The goods are in two types, one based on Colonial ideals in mahogany, the oth- e1 showing English and Dutch influ- and oak. The “Classic American” is attractive and the trade has taken to it kindly, but it is doubtful if it will crowd out the “Period” stuff that has the weight of tradition, long popularity and accept- ed merit behind it. This is not ineant as a_ reflection on “Classic American,” but it is merely to re- call that to the average citizen an exact reproduction from Lord Dum- ciddle’s castle looks better than an original idea. ences in mahogany There has been much discussion of late as to the relative merits of solid and veneered furniture. Much that has been said is based on ignorance. In high grade furniture much of. the mahogany that is shown is solid, and there is much also that is veneer. The veneer is not used to cheapen the production, not in high grade goods, but because it is the only way to produce the effects desired. Crotch mahogany shows a marvelous figure in the veneer; it would be not very much different from other veneer if solid. Circassian walnut in veneer is a veritable picture in wood, but solid it is not very striking. When veneers are used it is for the panels where the figure shows; the posts and oth- er solid parts are all mahogany. In actual use the veneered furniture is as durable as the solid and some con- tend that it is more so. Built up of three to five thicknesses lying cross- wise the veneered panel can _ not shrink, warp or check. It might not stand a steam bath, but for that mat- ter neither would solid furniture. In chairs veneer is often used for the back, especially when the design shows a lattice or a_ scroll. The sclid wood would split or break, but the built up back veneered will stand all kinds of reasonable strain with sefety. One manufacturer making a Colonial reproduction with bent top and spindles uses hickory stained to resemble mahogany. The _ substitu- tion is not for cheapness but because hickory is tougher and will stand the wear. The enterprise and co-operation of the manufacturers in this city ‘have given buyers in this market an ad- vantage they do not have elsewhere. Many buyers take a little at one fac- tory, a little at another and more at a third. Formerly they had”to pay a car loading company to assemble and load these scattered orders and the cost was $15 to $25 a carload. Twenty-seven of the local manufac- turers have an organization and buy- ers who place orders with them have the goods assembled and loaded with- cut cost to them. Other manufac- turers can ship on the same car by paying Io cents per roo pounds load- ing charges and as much more for crayage where necessary. Manufac- turers at other points can and often do send goods here to be sent through with the Grand Rapids or- ders, and these have to pay drayage The associated ware- and loading charges. manufacturers have a central house and station downtown, sub- stations in the north and south ends and on the West Side, and in addi- tion every member’s shipping room is an assembling station when it is mcre convenient than the usual sta- tions. The loading is done by ex- perts and if the packing or crating as delivered at the station is defective the experts see that the trouble is 1emedied before loading. Under this system there has been an appreciable reduction in the claims for damages and breakage. The expense of this service is divided pro rataamong the members. —_—_* «+ ~< Human Hibernation. In some of the remoter provinces of Russia there are peasants who are addicted to what is practically hiber- nation. When the harvest has. failed and provisions are scarce they lie down on the top of the great stove in the inner room, the kitchen of their hut. The stove is high, reach- ing almost to the roof, and the space between this big brick structure and the roof is the ordinary sleeping- place of the family. Lying down upon the long, flat stove, the peasants avoid all talking and all exertion, ex- cept such as is necessary to keep the stove replenished and they — sustain life by eating at long intervals a little black bread soaked in water. The hut is both dark and silent through the winter. Some merchants are so afraid of niaking a mistake they never make an original departure from the tra- ditional methods of retailing in their little burg. Post Toasties Any time, anywhere, a delis htful food— ‘*The Taste Lingers.”’ Postum Cereal Co., Ltd. Battle Creek, Mich. H. LEONARD & SONS Wholesalers and Manufacturers’ Agents Crockery, Glassware, China Gasoline Stoves, Refrigerators Fancy Goods and Toys GRAND RAPIDS, MICHIGAN who Ginger Ale Has that delightful aroma and flavor that judges of fine Ginger Ale appreciate. The price is low, too, con- sidering the quality of the goods and the method of packing. Write us today. Wayno Mi’g Co. Fort Wayne, Ind. and covered in Letters Patent of Scale All sible, manvfacturing, Distributors NOTICE Weare sole and exclusive owners of the fundamental patents covering the manufacture, sale and use of barrel-shaped computing scales, disclosed Reissue No. 11,536, granted April 28, 1896 No. 597,300, granted January 11, 1898 _ Weclaim that all barrel-shaped comput- ing scales, platform or otherwise, similar to this cut, are an infringement of our exclusive rights under the above named Letters Patent. To substantiate our rights in the matter, our counsel on May 23, 1910, filed a bill of complaint against the Toledo Computing above named Letters Patent, and are in- structed to prosecute such suit to a success- ful conclusion as rapidly as possible. such infringing scales are hereby notified that our attorneys are instructed to protect our rights in the matter in every way pos- : _ States Courts against them for unlawfully selling or using scales of this kind. Do not become involved in expensive litigation, scales from parties having the right to make and sell such scales. The Computing Scale Co., Moneyweight Scale Company, Chicago the United States Warning Company, for infringement of the manufacturers, sellers and users of and will bring suits in the United but buy your Dayton, Ohio ~~. 4 eB se a »I< ~ r « ¥ ya e 3 { oe " ~ I - ~ ~~ . * * a. : « % ? mes, alia Ve. ¢ ae ? ~~ { | ~~ a 4 * “ = ~ a © ee i - a - 4 4 ‘ " wf * - { * \ -~E4 | hye ° - “/— é a 9 July 20, 1910 MICHIGAN TRADESMAN 15 BIG BILL BAYARD. How He Found a College Education Advantageous. This is the true tale of how Big Bill Bayard gained benefits from a college education: It is not posted with the assur- ance that every one can do the same. Probably you couldn’t. The system laid down here is fitted only for young men of the fiber of Big Bill Bayard. lt is a case of pick your man and the rest runs easy. It may be revealed, however, that Big Bill is a success. His graduate good fortune must be taped by worldly measure, but there is no stepping ’round it—Bill is a success. When Big Bill was thrust into the university whirl by his doting parents he didn’t think he was going to like it. A hair-breadth entry by the ex- amination route didn’t place him much at ease. Neither did the “classical” and literary courses slated tor him. Then, by reason of his bulk and sinews, he found himself enthu- siastically nominated for the fresh- man “scrub” eleven, an institution de- signed mainly to serve as battering obstacle for the varsity stars to wreck at sweet will. Big Bill entered the practice ses- sions with vigor. In the second week the lithe young captain and quarter- back of the “scrubs” went to the hos- pital and his name was added to the compendium of football injuries the newspapers were heaping up. Then Bill hulked into view and was ac- claimed as leader. He accepted the job. That freshman organization of ’o2 is still remembered as the most effec- tive under-graduate machine that ever bucked the regulars. The night of the annual “class rush” came and it was Big Bill who towered to the forefront and parcel- ea out the “freshies” in squads for attack. That year the sophomores were wiped away from the flagpole e.rcle in such a short time that the throngs who had gathered on the stone steps of Ebenezer hall were Cisappointed at the spectacle. It was the stentorian commands and exhortations of “Big Bill” that led the freshmen on to victory and possession of the proud sophomore banner. The next morning the crown of real leadership was affixed to “Big Bill” for keeps. Among the numer- ous whitewash numerals which defiled the buildings, fences and statue of the founder was found the following inscription: “‘Rah for Big Bill—’o8!” Of course the “frats” wanted Bill, and soon he was signed up with a society which had a title like a short cider from a compositor’s case. It did not take him long to feel at home. The initiatory process had scarcely worn off before he was on the House Committee as representa- tive of the freshman contingent. President of the fourth year class was the eminence he gained after bal- Icting, in which he did not refrain from hinting at his receptive attitude. At the class banquet he was toast- master. All marked how emphatical- ly he enforced the rule as to four minute speeches. to comment on the fact that his own address ran for twenty-five minutes. When the sophomores tried to kid- nap the liquid buoyancy, contained in six kegs, it was Big Bill who con- 'troverted the plot by real generalship and saved five of the barrels for fresh- man consumption. In the spring of the year he was made assistant manager of the uni- versity track team. His chief was a real, breathing senior, but that did not prevent Big Bill from making an arbitrary change in the schools rep- resentation at the big conference meet. Nor did he permit the vindi- cation of his judgment to go unsung | following victory. At the beginning of his sophomore year we find Big Bill exerting his ingenuity on the optional study prob- lem. This was followed by his elec- ton as general business manager of the Pink Unicorn, the important col- lege publication. The sophomores became divided as to the forward march of our hero, and the class Vice-President was the best he could hook. But soon a new trophy came iis way, and this was an important one. He was hoisted to the mana- gerial prow of the Glee and Mandolin Club and he was soon at work book- ing their spring route to highly suc- cessful advantage. In the case of the average college hero it would be narrated how he burned the midnight tapers in order to keep his scholastic ranking abreast with his student life successes. Bill skimmed lightly over optionals and bluffed his way through classrooms in a manner that held tutors spell- bound, Big Bill was a hard worker, accord- ing to his own way of going. But he cidn’t wait on table, tend furnace, mow lawns or perform any of those tasks in which self-supporting stu- dents glorified themselves and their humble duties. Bill didn’t need the money he got from home, but in his ewn earning pursuits he kept his hands soft. In the junior year Big Bill attain- ed what he had been lurking for. He became manager of the eleven. This was the real elevation. Here he had the chance to enlarge and expand. He was not a silent force for good and welfare. Big Bill, the manager, was in line for the ordeal of being hoisted to student shoulders. His ad- dress was listened to as rapidly as that cf the demon quarterback or the re- vered President on the night before the big battle of the season. Big Bill was apparent, but he did not make the error of being merely vociferous. He was no mere cheer leader. Thus tripped his upward course. As a senior he had the winning twisted around his fingers. He became class President and was impresario of the annual opera, that year its title being “The Khedive.of Kazump.” At the ‘taduation ball he led the grand march. The framed portrait galaxy cf the class of ’o8 contained his mas- terful countenance in the main oval. while that of the principal expanse of brow had an obscure niche nearest the photographer’s signature. Few found reason | dominant note of When he departed he was forced to make a speech on the observation platform, just like a presidential can- didate. Big Bill, having graduated, looked | around at his prospects. Then he| plunged. Recently a fellow graduate, a struggling subluminary of the legal world, made the following report on the progress of Big Bill: “That fellow figuratively threw his Gegree in the lake and pitched in. Now look at him, after two years. He is assistant superintendent at the Impregnability Steel corporation mills. If he is not in line for the old seat within another twelve- month, then the semaphores are all awry. How did he land it? Oh, he knew a little about metallurgy, but he knew a heap men. “Big Bill is still boss. At first they said his youth would go against him. but he showed those foremen where the gangplank hitched. the output of the plant by a real per- centage. superintendent, is the stormy one, but Bill is the real energizer, Where man’s more about handling soon husky was hold the meetings. whip hand at of his studious application practically amount to nothing. According to the pcpular impression he wasted his time all the way through college. While the brainy boys were poring and knitting their foreheads, driving laundry wagons in spare moments, he was applying a parlor match to the golden hours. “There’s no dodging the conclusion ercise his ability in handling men. He bossed us for he left he had us in his palm more firmly than “Hurrah for ‘Big Bill,” was the graduation week. They say he has increased | The old man, that iS, the | he will stop we can not figure. It is| cn the books that some day he will | directors’ | “Bill got more out of college than | the rest of us altogether. The results | | | | | | ~in college he had full sway to ex-| practice and we} kept him in constant training. Before | all the faculty put to-| gether. matter. It wasn’t mere popularity or |Superior managerial ability, for that Eugene E. Morgan. + 2 | The man who has no port always has many contrary winds. City Phone 4261 F IF YOU CAN GET Better Light wits a lamp that uses Less Than Half the Current what can you afford to pay for the new lamp? The G.E. Tungsten is a masterpiece of invention, genius and manufacturing skill, supply it at a price which will enable you to make an important saving in the cost of your lighting. Grand Rapids-Muskegon Power Co. Grand Rapids, Mich. oN We can Bell Main‘! 4277 J All Seats at all ma | Ramona |,.¥=: Week - Drug Stores ’ = Top o’ the World aw ey ace hang out Dancers for a the sign of Pe and day’s good shows Original Collie Ballet outing Meet 5 Welch, Mealy Evenings ee Armanis Montrose 10-15-25-35 in the 66 . 66 ee green-and-white A night Play Matinese pavilion in Naples’’ Ball’’ 10c and 15c Finest Brown Sansone “The Last Summer and Word” Theatre & Cooper Delila in in the sone vaudeville U. S. Pianologue Gymnasts excellence 16 MICHIGAN TRADESMAN -: July 20, 1910 WHEN NAN COMES HOME And What Happened After She Got There. Written for the Tradesman. Coming events in the Wadleigh homestead seemed to be casting their shadows before and the shadows were too dark and too clearly defined to be agreeable. Father Wadleigh was something of a pessimist when he settled down to business and when this happened his worthy wife found it difficult to lighten his gloom. The burden had been borne for a_ long time now and like most burdens in- creased in weight proportionately as the strength supporting them _les- sened. The fact was Nan, the only child, had been almost four years in col- lege and in a few weeks now would be at home for good, a _ condition cheering enough in itself, but Father Wadleigh, since the girl’s senior year began, had got the notion into his dear old head that her college life bad unfitted her for the old home life to which she was soon return- ing; that they, the old folks, could furnish no companionship for her; that she consequently was to be lonesome and unhappy and that the very training supposed to be the one thing needful to make the young life successful was going to be the cause of constant discontent and unhappi- ness. As long as Nan was at home and getting ready for college her hope- ful certainty as to the future satisfied them that that was the only way, lit- tle thinking, as they could see now, that the minute the girlish sunshine left the house, that was the last of her and the sutishine. The old home life was over, the new life for her had begun and that was the last that they should see the girl and the sun- shine, and they were cast down in- ceed. So the weeks wore away from winter to spring and from desolate May to Commencement, and much against Father Wadleigh’s wishes and good sense they went to see Nan come off with the flying colors she had gone to college with; yes, a little comforting, but what could they do with a college valedictorian, maxima cum laude, as the diploma put it, in that old farm house two or three miles from the village. As may be supposed, Mother Wad- leigh made the most of the time and cecasion. It was something of an enor to have Nan, their Nan, the cream of the class, come to the front with her sweet young face, brighten- ed with the joy of a splendid wom- anhood, and forecast by the thought- ful, practical essay that she read what the future was calling for and how it seemed to her the require- ments could be met; not a bit of the visionary, but a simple daily way of leoking at things and meeting them as it seemed they could best be met. Of course the congratulations were bright as to the future and abun- dant. Mother Wadleigh beamed with happiness, as she ought to do, and even her gloom-loving husband for a time forgot the cloud or at least see- ing a bit of the silver lining that the proverb has. given it, a condition of things which lasted until they turn- ed the bend in the road where the old house under the ancestral elms showered with sunlight gave as hear- ty a welcome home-coming as_ it could give aided by the meadows, “knee-deep in June,” the orchards al- ready showing signs of overflowing apple bins and the remoter woods, the whole a very pleasing picture to the young woman who for four studious years had been cheered by this home-coming, which was hers at last. Then, as you may believe, in Fa- ther Wadleigh’s eyes the sun went into a cloud. “Now Nan, what are you going to do with your valedic- tory off here in the woods?” and swift and decided came the answer: “What am I going to do? Tumble the vale- dictory, the diploma and the text books into a box in the attic and go tc work. What else is there to do and what else should I want to do? In the first place Mother is to have a long and much needed ‘rest and you are going to stop casting shadows before or anywhere else, and if we three when we get fairly down to it can’t make two blades grow where one has been growing then there must be a good reason for it and we are going to find out what it is. Hit old Jim a cut with the whip, Dad, I want to get home and _ be- gin,” and from then until old Jim halted at the L door the young brain, planning what was going to be done and the older one looking ahead to the final home-leaving which was only another word for forever. When the sun comes out it does vot take long to forget the darkest tempest and it did seem as if the old homestead the minute that old Jim and the carryall hove into sight knew what was coming and brightened up. I know that the old elms began to beckon, ‘Hurry up,” the minute the bend in the ‘road was made and every blessed twig that had any wave to it did the same thing. Old Tige fairly howled with delight and even the fowls from turkey cock to chick stopped oiling their feathers, as if by common consent there wasn’t going to be any more wet weather now Nan had come home! If you will believe it trouble be- gan five minutes after that girl got into the house. “First thing, ‘Home, Sweet Home,’” and open came the piano and the dear old chords were struck, but the result was anything but sweet and Nan, with an exclama- tion, rushed to the phone, only to find where it used to be. “Why, Mother, what’s become of the phone?” and while Mother Wadleigh was tell- ing that Father was of the opinion that they better try to get along without it and had been doing so in came the bad weather predictor. “Yes, Nan, we old folks don’t need it and times are hard and prices are up and every little makes a mickle. There’s no knowing what’s coming and we want our lamps trimmed and burning, you know.” “Yes, Daddy, but you blew yours out. That means you’re dead. Now I've come home you must begin to breathe and move and have your be- ing again. I want the phone first on and this piano wants tuning and I want the neighborhood to know that the old Wadleigh place has come} again to its own. That’s what we| want to get the double blade of grass | business started for—to keep things living and moving with enough over te keep us out of the poor house. Well, we'll have to see to these things the first thing in the morn- ing. —I’m hungry. . What do you good people want for supper?” “Now, Nan, don’t you bother. I will—” “Oh, no, you won't. I know there isn’t a blessed thing in the house to eat and I’ll—never you mind what. Make me a quick hot fire, Daddy, and 32 “Don’t bother your father with making the fire, Nan. He _ hasn’t made one since you went away and ke does litter up things so.” “Indeed and I will bother. Daddy, ch, say, Daddy, you're to make a quick hot fire at once and if you lit- ter things up there is going to be trouble. Come on now—oh, Paps, do move as if you had some life in you. That’s it—Now, Mother, if you come fussing out in the kitchen you are going to get shut up in the wood- box. My graduating supper is go- ing to be classical and it’s going to be worth eating. Yes, Mother, you may set the table in the diningroom, but remember you come into the kitchen at your peril!” Slowly and_ rather _ reluctantly “Paps” Wadleigh was moving stove- ward when a light firm hand took him by the arm and with a “left foot, straw foot,” started for the kitchen to the tune of Yankee Doodle, whis- tled by as pretty a pair of maiden lips as ever sent forth that martial mel- ody. If you'll believe it that “fetch- ed” the old man. He caught the spir- it of it all and the two keeping step took up their lively march to the kitchen and in less than no time the stove began to roar its delight and every pan in the pantry and every bit of metal in the kitchen began to twinkle at one another and to ex- claim as plainly as such inanimate na- We are Nan ture can exclaim, “Hurrah! zoing to have good times again. is at home!” What did Nan have for supper? All right, pig, I'll tell you: Instead of finding nothing to eat in the house Young Men Wanted To learn Veterinary profession. Cat- alog sent free. Address Veterinary College, Grand Rapids, Mich., Dept. A THE 1910 FRANKLIN GARD Aré More Beautiful, Simple and Sensible than Ever Before AirCooled, Light Weight, Easy Riding Model H. Franklin, 6 Cylinders, 42 H. P. 7 Passengers, $3750.00 Other Models $1750.00 to $5000.00 The record of achievement of Franklin Motor cars for 1909 covers no less than a score of the most important reliability, endurance, economy and efficiency tests of the 1909 season. List of these winnings will be mailed on request. The 1910 season has begun with a new world’s record for the Franklin; this was established by Model G. (the $1850.00 car) at Buffalo, N. Y., inthe one gallon mileage contest, held by the Automobile Club of Buffalo. Among 20 contestants it went 46 1-10 miles on one gallon of gasoline and outdid its nearest competitor by 50 per cent. If you want economy—comfort— simplicity—freedom from all water troubles—light weight and light tire expense—look into the Franklin. Catalogue on request. ADAMS & HART West Michigan Distributors 47-49 No. Division St. eater orn eeemenrenccmimin catalogues—Series G-10. Mention GRAND RAPIDS NEW YORK More School Desks? We can fill your order now, and give you the benefit of the lowest market prices. We are anxious to make new friends everywhere by right treatment. We can also ship immediately: Teachers’ Desks and Chairs Office Desks and Tables Bookcases We keep up the quality and guarantee satisfaction. If you need the goods, why not write us for prices and descriptive American Seating 215 Wabash Ave. G55 Blackboards Globes Maps Our Prices Are the Lowest this journal. Company eg CHICAGO, ILL. BOSTON PHILADELPHI> : { € cae Seb: Se a 0438 A. ect et lm a Tuly 20, 1910 there was an old fashioned boiled dinner in the pantry and remember- ing her father’s great liking for a boiled dinner hash her nimble fingers soon transformed the cold meat and vegetables into a most delicious com- pound and then to put the button on she made a “spider Johnny cake”’— one of her college training acquire- ments, and at the end of a half hour announced the evening meal. That was where the fun came in. “Pops” anticipating some college hurry-up glared with delight at his favorite dish and having disposed of enough for two he looked doubtfully at the cake. piping hot, which Nan at the ‘ight moment brought in. At first there was a little suspicious tasting, then a larger one and then with a, “That’s what!” he took good care of what Mother and Nan didn’t want. Bright and early the next day Dad- dy Wadleigh was urgently invited to build a fire and Mother Wadleigh was informed that she could escape violence only by coming to breakfast when the bell rang; and when they did both come in they found a break- fast 'ready for them fit for the gods; and I may as well say here as any- where that ever after, when Nan was at home, it was she who managed things in the back part of the house and so managed that neither waste nor want dared once to appear even at the back door. There wasn’t any nonsense about calling on the neighbors and Nan, with breakfast out of the way long before the dew was off the azrass, was rapping at Wilmot’s L door and asking after the hearty greetings were over if she might use the phone. The immediate result of that was that a phone was ordered and the piano tuner asked if he couldn’t manage to come cver with the phone man and come right straight off. After that the people of the neighborhood were called up one after another and by the time Nan was ready to go home there were rides and Picnics and par- ties enough set afoot to keep every- bedy going all summer. Even Dr. Richardson, who had left his sermon to answer the phone, announced to his wife who had called him up and expressed the belief that now Nan had come home things were going to brighten up a little. Not that; they brightened a great deal. Everybody and everything seem- ed to have a newness of life and even Father Wadleigh stopped the acute enjoyment of his coming misery. He was indulging this one afternoon with some old friends of his and Nan heard him. “Don’t you believe him, Mr. Ringe. I’ve come home to stay. There is not any better place than this, and what Daddy is afraid of is never going to happen. As long as he lives here I’m going to live here and if that man whom Daddy is afraid of should come I won't say him nay, but I stay right here until the best father in all the world and the best mother with him urges me—- dc you hear that, Daddy?—to go away with him, and even then I won't go!” That is exactly what she did. For five happy years she was a joy to all who knew her and when then “he” MICHIGAN TRADESMAN came, there was no hasty going | away; but after Daddy Wadleigh went | 10 sleep and his wife soon followed | him Nan did go away with a hand-| some young doctog, but only to return | after a year of wandering to the old| home and the old friends, who jaca | | | rejoiced when Nan came home for| good. Richard Malcolm Strong. o> — The Costliest Perfume. The average person does not hear | so much about attar of roses as| formerly. The druggist may be able | to drag out a small vial of it from the rear of a closet shelf, its quanti- ty, perchance, reduced by half with| the passing of years; but it is more than likely that he will have none at all in stock. What is the use? No cne asks for it any more. That does not mean that there is not plenty of the famous perfume to be had, how- ever. Ask some big wholesaler of drugs and he will doubtless be able to tell you quite a different story from the retaier. Very likely he will open the’ door of a safe and show you what ten thousand dollars’ worth of the precious stuff looks like all at once. That is not much in bulk, as it is worth five dollars or so an ounce, wholesale. As a matter of fact, more than fif- ty thousand dollars’ worth of attar of roses is brought into the coun- try every year. The best is from roses grown near _ Constantinople. Not only does this bring a higher price than the product of the Bul-| garian rose-fields, but its superiority is recognized by a separate classifi- cation in the trade. Where does the| fifty thousand dollars’ worth of this | oily perfume go? Some of it as | “base” for other perfumes, and some | of it where few suspect—to the man- ufacturers of smoking and chewing tobaccos. 17 Hot Weather Hints, Keep cool! If the temperature in your office rises to 106 degrees, dis card your revolving chair and have the janitor bring out a block of ice and sit on that, Sleep out-of-doors, and if the nights continue hot swing your ham- mock betwen two lawn sprinklers and | keep them both going. If you can not play golf with a hat on and are very bald be careful, before going out upon the links, to ccver the top of your head with varn- ish to keep it from peeling, A couple of champagne-coolers fill- with cracked ice will make ed an agreeable foot-rest during the busy | hours of the day, Avoid noticing the heat as far as| You find it helpful ] along these lines to have the maid possible. will pour a cupful of ice water over the | thermometer every ten or fiftten min- Utes. Keep your temper. The man who|: loses it gets hot under the collar | and is in danger of having all the starch taken out of him. If you are leoking for a nice cool spot in which to spend the summer find out just where Messrs. Ballinger and Pinchot are to be and stand in between. Avoid over-exertion. If you are of a bilious temperament and must have exercise let it be at night, walking the baby up and down the floor or turning ithe ice cream freezer in the cellar in| the daytime. Do not blame the Weather Bureau because the thermometer is so high The goats this year are the comet | and the Payne tariff bill. It will be perfectly safe for the | next few days, anyhow, to leave off | your winter flannels and to let your furnace fire out. Such sudden cold spells as may now appear, low- go ee eaten |ering the temperature into the 90, }can easily be taken care of by your /open fireplaces, | | Whatever the temperature, do not fail greet your week end and be to visitors let lany coolness arise between yourself iand your friends. t merciful warmly careful not to Be and do fire your cook on an already over-warm day. eu ne may explode violently if too sud- not denly discharged, especially if she is loaded. This is a good season of the year |to invite your unpopular relatives to visit you and to give them the spare room directly over the kitchen. +... Spider Republics, | The spider has usually been re- |garded as a type of the solitary j}4mong animals, each individual pre- |ferring to live alone. But natural- ists have discovered exceptions to this rule and among the most re- markable are three species of spiders iin Venezuela. The most interesting of these, the uloborus republicanus, seem. to be truly republican in its instincts, sev- eral hundreds of individuals dwelling together in huge webs made up of - ll ar y >| 13 rad - smaller webs linked together by strong threads and fastened among |the branches of trees. On these webs {the spiders can be seen moving free- {ly about, meeting and exchanging | | | greetings with their antennae like so ;mMany ants. In the center of the main web of the entire republic are laid and where at the is a space where the egzs proper season the female spiders can be seen assembled, each guarding her own, oe 2.-=>_____ More opinions are born in the ;stomach than in the head. | ———_-_>+>____ | i. <3 | Life owes a living only to the man who gives ‘a life. You have had calls fo r HAND SAPOLIO If you filled them, all’s well; if you didn’t, your rival got the order, and may get the customer’s entire trade. HAND SAPOLIO is a special toilet soa enough for the baby’s skin, Costs the dealer the same as regular SAPOLIO, but P—superior to any other in countless ways—delicate and capable of removing any stain. should be sold at 10 cents per cake. 18 MICHIGAN TRADESMAN July 20, 1910 THE BANK MERGER. Cenditions Which Led Up To the Change. The National City and the Grand Rapids National banks have decided to consolidate. The terms were agreed ‘o last week by the directorates of the two institutions. The plan will become operative soon as the formalities can be observed, which will probably be some time in the iatter part of August or in Septem- ber. The deal will in a manner wipe cut two of the city’s financial land- marks, but the concensus of opinion in business circles is that it will be a good thing for stockholders, deposit- ors, patrons and the town, that it will more than ever make Grand Rapids the financial center of Western Mich igan, as The consolidated bank will be known as the Grand Rapids National City Bank, with $1,000,000 paid in cap- ital, a paid in surplus of $200,000 and undivided profits to an amount not yet figured. The National City, whose capital is $600,000, will reduce to $500,000 by the payment of a cash dividend to stockholders and then will share and share alike in the $1,000,- coo capital with the Grand Rapids National, whose capital is now $500, coo. The capital of the City Trust and Savings Bank, the stock in which is held pro rata by the stockholders in the National City, will be increased io $200,000, with $40,000 surplus from the accumulated undivided profits of ithe old banks and the stock will be distributed as before. James R. Wy- lie, President of the National City, will probably be President of the consolidated and Dudley E. Waters, President of the Grand Rapids, will probably be Chairman of the Board and President of the State Bank an- nex. The permanent offices of the two banks have not been decided on, but it is probable the State Bank will be located in the present quarters of the National City in Campau square, the National in the quarters of the Grand Rapids National at Monroe and Ottawa, and the Porter block of- fice, now occupied by the City Trust and Savings, could be retained as a -tranch to the State Bank. There would be good business politics in this arrangement. It would put a strong State bank in Campau square, which now has National banks only; the Monroe-Ottawa street corner is in the heart of the shopping district and the up-town office would accom- modate the growing importance of that end of the business district. The consolidation of these banks is easily the biggest financial transac- tion in the history of the city. The merger of the Kent and the State banks in the early summer of 1908 involved a matter of about $6,000,- coo total resources. When the Fifth National and the Commercial Savings came together a few weeks later the amount involved was about $2,200,- ooo. The present transaction is a $9,000,000 affair, and to this may be added nearly $800,000 more, _ repre- senting the City Trust and Savings Bank. Nearly $10,000,000 in all—it is } a leal that will probably stand in a class by itself for some time. How was the deal brought about? The question is often asked and not often answered. It is stated the sub- ject was first discussed three or four | years ago, but the negotiations then | cid not pass much beyond the tenta-|-; lly fing and months tive stage About two the soon ago, announcement that Dudley E. Waters trip Europe, President Jas. R. Wylie, of the National City, by tele- to phone suggested that the old subject! might be taken up again. It was Sun-| day afternocn and Mr. Waters was at home and he had company and in the company, it is said, were a couple of the directors of the Grand Rapids and also a the National City directors and others high up in financial circles. But Mr. fr UB pt coupie of when Mr. Wylie came he was quietly ushered upstairs without being seen by the others and the two Presidents had a long and confidential chat, and then the two Presidents consulted with their largest stockholders. Everybody seemed to think the idea an excellent one—good for the stock- holders, the depositors, the business interests and for the city. The sub- ject was first brought before the di- rectorates at the Monday, July 11, and both boards authorized meeting the Presidents to go ahead. The next | day the terms were finally agreed upon. The last formality will be the ratification by the stockholders at spe- cial meetings to be held Aug. 15. Which bank will have the dominant influence in the new bank? This is a! natural question and one that every- body asks, but it is a question which reed occasion no great amount. of worry. Mr. Wylie is inclined to con- servatism and gives attention to de- tzil, while Mr. Waters is naturally ag- gressive and is disposed to leave de- tail to others as long as the results zre satisfactory. character, strong in their convictions and accustomed to command than to obey. This might portend some beautiful head-on collision, but fortunately both possess in a marked degree the saving grace of good horse sense. What is true of the two Pres- idents will apply as well to the two directorates. But when the combin- ation gets fairly settled to the har- ness, and this will not take long, it will be a hard one to beat. The dif- ferences and similarities of character will be elements of strength for the institution that is big enough for all. more When Mr. Wylie entered the Na- tional City in 1898 as Cashier it was suffering from dry rot, and the same was true of the Grand Rapids when Mr. Waters took charge in toor. For that matter about that time there was a good deal of dry rot and stagna- tion in all the banks. Under Mr. Wylie’s administration the National City’s deposits have increased from $1,055,000 to $2,583,000,and Mr. Wa- ters has brought the Grand Rapids deposits up from $1,648,000 to $3,481,- coo. Other items in the statements Saas increased in the same proportion. | was dropped. | after President | contemplated a/| Waters | invited Mr. Wylie to come over and} 30th are positive in lresults ought to do | working together. | This deal will make a change in| relative. positions of the city | The Grand Rapids National | |City will have capital and surplus of | $1,200,000 and a liability to depositors | 200,000, and to this may be add-| whatever | | banks. } undivided profits, may be. 1 undivided profits liability to deposit- | The Kent State has | 727,824 capital, surplus and_ profits land a liability of $1,227,824. The| |\Fourth National has $526,719 capital, and $300,000 addi- . The other banks range around $250,000 capital, surplus and profits and up to nearly $500,000 total liability. Two banks offer- | \ing security to depositors in excess of | ‘ surplus 5,000 and a of $2,175,000. surplus and profits liabili ional ty ¢ | in |$2,000,000, one that shows a million jand a quarter and another nearly a) imillion and the others up to half a i million each—this is a very good this howing that will give Grand and standing in banking ishowing for a town of size, and 1 i In the matter of dey the new | bank will hold first place among the; | banks the city, with a total of | about $6,226,000. The Kent State will 'come second with $6,101,734, then the | ot {Old National with $5,305,956, and the 'Fourth with $2,994,899, and the Grand Rapids Savings, Peoples and Com-| mercial around $2,000,000 each. The} City cust and Savings now has $601,802 in deposits, but it is a safe prediction that it will soon climb in- tc the million dollar rank. In earning capacity the new bank lot $2,665,073, a The Old National has |; | old | $11.24 | other |Commercial $09.33. iwhen 1$50,000 capital it | pay. lis linterests istrength. lof $300,000. The May i The Kent-State co j | C cmmercial lwith ithere will have loans and_ discounts of |$2,956,262, and bonds and mortgages total of $5,621,335. The Old National has loans and dis- counts of $4,510,684 and bonds and securities of $466,186, total of $4,976,870. The Fourth has loans and discounts of 2,251,886 and bonds securities of $304,231, total of $2,550,117. On a basis of capital the Gr $6 a and a and Rapids National City will have 6.17 at work for each $1 capital, the National $6.22, the Kent State and the $3.52. . The banks have: Peoples ‘$17.98, Grand Rapids Savings $14.72 and the Fourth In the old days itself had $55.90 at work the Kent was by with ifor every dollar of its capital, which explains the big* dividends it used to From the stockholders’ point of iview the small capital bank has its jadvantages, but the big capital bank business greater the represents for and better city’s consolidation when completed xe the third in recent years and increase in the banking capital 14, 1908, state- National banks capitalized at $2,300,000 and six State banks with $650,000 capital, a total ot eleven $2,950,000 capital. Fifth National- consolidations cut the showed five banks and and | National banks to four, with $100,000 less capital, and the States to five, more capital. Now three Nationals, with $2,100,000 capital, and the same num- ber of | State with $1,150,000 capital, The and undivided profits in May, 1908, totaled $2,o010,- $400,000 will be banks, surplus WE CAN On Your Surplus or Trust Funds If All Business 3% to 3%% 49 Years of Business Success Capital, Surplus and Profits $812,000 THE NATIONAL CITY BANK GRAND RAPIDS FAY FOU They Remain 3 Months or Longer Confidential CHAS. S. HAZELTINE. V. Pr JOHN E PECK. V. Pres. CHARLES H. BENDER, V. Pres. es. We Make a Specialty of Accounts of Banks and Bankers The Grand Rapids National Bank Corner Monroe and Ottawa Sts. DUDLEY E WATERS, President DIRECTORS Chas. H. Bender Geo. H. Long Chas. R. Sligh Samuel S. Corl John Mowat Dudley E. Waters Claude Hamilton J. Boyd Pantlind Wm. Widdicomb Chas. S. Hazeltine Jobn E. Peck Wm. S. Winegar Wm. G. Herpolsheimer Chas. A. Phelps We Solicit Accounts of Banks and Individuals HEBER W CURTIS, Cashier. JOHN L. BENJAMIN, Asst. Cashier A. T. SLAGHT, Asst. Cashier > » » y ~ Ss ~~» ¥ a * oh =~ a é o ae 4 tes ey - ¢€ - ~ a * 4 = ~™ * a € = F& i - . lw > a 4 ain ¢ . < <~ .' > ~ y ¥ is , ¢ > ia ~*~ ~ oe «z : 3 > a ~« “@- ~ Fa =» : = uv q id a, - = se | + * 2 oe a 4 ~ J 7 - 4 eer » *yY € ¢ \ ~ a. 4 2 & - ™ > a # > - i 4 > x4 July 20, 1910 449 and will under the new arrange- ment show a total around $1,530,000. This shows an apparent shrinkage of about $440,000, and this is explained by the fact that $300,000 went into the new capitalization of the Kent State consolidation and $100,000 or more cash dividends will be paid to the National City stockholders. _———_ oo The English Bank of Radium. Under the title of the Bank of Ra- dium, London has opened an estab- iishment analogous to the banks in existence in Berlin and Vienna. One single milligram of radium costs a large sum of money. In certain surgi- cal operations fifty milligrams of ra- dium are required, bringing the cost of the operation to $4,000. Only two of the London hospitals are able to afford such an expense as attends an operation with radium. Hence the pur- pose of the new bank, which lends radium at the rate of $2 per. milli- gram per day. The difficulty will be to get the ra- dium. Until the present time the hos- pitals using it have received it from Mme. Curie. The principal source of radium as known to-day is the pitch- blende of the Joachim Thal mine in Bohemia. Austria has the monopoly ot this supply. But pitchblende has been discovered near Guarda, in Por- tugal, and it is known to be present in small quantities in two mines in Cornwall. The English bank is mak- ing search for it elsewhere. Radium is furnished to the bank borrowers, under bonds, in _ little tubes, each tube containing a milli- gram of the precious substance. 222 ____. Are You Well Insured? Advertising is the insurance which a merchant carries to prevent the disturbance of his business by the sudden appearance of a competitor in his field. By his advertising he has led the people into forming the habit of buying at his store. Habits are not so easily broken up as some may im- agine. By his advertising he has al- sG expanded the volume of his busi- so that the appearance of a competitor has less effect than it otherwise might have. A new com- petitor may be able to get a few of the merchant’s customers; but he can not reach that great mass of. them who have been his patrons through years as a result of his wide advertising——Farm Machinery. ness Gold Beating an Art of Antiquity. Gold foil—beaten to the thinness of the lightest ribbon—is one of the arts that is lost in antiquity. So old is this gold foil that it has been found on the tongue and teeth of the cldest mummies that science has un- covered. Also this gold foil was found upon the tombstones and monuments of these earliest peoples. Fight hundred years before Christ the gold beater was an artisan and gold beating to-day is little chang- ed since the Christian era. Egyptian coffins of the third century were dec- orated with gold leaf and Grecian pottery of the fifth century used it in ornamentations. Do the square body. thing by every- MICHIGAN TRADESMAN FARM WAGONS. Profitable Line For a Dealer To Handle. Many forehanded dealers who have been on earth long enough and through panics and temporary set- backs sufficient to realize that there is certain equipment which is abso- lutely necessary to the operation of every farm, have already placed their orders for their fall requirements, and will stand the best show of get- ting them when wanted. It is also true that there are some naturally cautious who wait until the advancement of the crop is satisfac- tory to them before ordering, and also some whose wagon trade has been light for a year or two past who are still deferring action, and to them, perhaps, a word of caution may be well received, as it is well meant. Little good can come from holding postmortems on what is past, for it matters little now whether the manu- facturers made too many wagons and too good, or whether the farmers and cOnsumers took better care of them and made them last longer than an- ticipated, we know that for nearly three years the country generally has not taken its normal requirements of farm wagons, yet those in use have been wearing out at the usual rate in hauling the great crops of this country. For a time our desire for luxuries enforce upon us an economy in the purchases of necessaries, but this is only temporary, and the reaction al- ways returns the demand for staples. Such a reaction is now due in farm wagons, for, with the largest acreage of crops ever sown in this country now maturing, nothing short of abso- lute crop failure can prevent good de- mand for wagons, remembering that there is no substitute for them as a crop transportation vehicle. Again the handling of staples and of getting a satisfactory profit on them is purely a matter of salesman- ship; there is neither necessity nor sense in handling any line of goods as an accommodation or drawing card. Many a manufacturer, jobber or dealer has learned by bitter ex- perience that in such heavy lines as implements and vehicles very few at- tempts at “baiting” the trade by mak- ing a low price on staples ever suc- ceed—the game is so transparent that the “baits” are taken and the com- petition on other lines continues the same. Farm wagons should not be han- dled either as an accommodation or a necessity, for no dealer can afford to do this because of the investment it requires, and, secondly, because it will cause his competitor to retaliate by cutting price on some other line. There are few lines handled by the implement dealer which are more clean and satisfactory when condi- tions are normal than the farm wag- on—it requires no experts to set. it up, and when sent on its way requires no “doctors” afterwards—twenty or more wagons sent out new each sea- son bearing the dealer’s name and address pay a continuous advertising | profit that is worth while considering —there is no chattel on which the| dealer takes security which deterior- ates so little and is so readily salable as the farm wagon. It is one of the most profitable lines the dealer han- Gles if he is a salesman and treats it fairly, and I challenge any merchant to name any other line of implements or vehicles which have proven more! satisfactory or profitable than farm| wagons for a continuous period of | ten years; providing he has not dur-| ing that time sold his wagons at less} than a net profit of 5 per cent. over| and above the cost price plus the) cost of doing business, and consider-| ing the volume of business done in jeach line; in other words, I mean to state without fear of contradiction that the farm wagons handled by any dealer who has treated them from a cost and expense and salesmanship standpoint on an equality with his other lines will find they have been! handled with less trouble and ex-| pense and have paid in net profits | equal to any line of goods handled | in like quantity for the same length | of time. Some lines not strongly | competitive for which there is a lim- | ited or spasmodic demand may show| larger profit per sale, but it is the | article that can be sold any time of | the year which requires no expense | of looking after, and for which there} will always be a demand that over takes and outruns specialties that are | only in temporary demand, and re-| quire much expense and effort to set started and keep in order. No merchant is taking any risk in providing for his supply of wagons| at this time, for wagons will never | again be manufactured and sold in| their present form at less price; sec- ondly, the panic of 1907 has not been| without its lessons, and there js little| danger of the error of overproduction being repeated. In fact, the Output | of wagons has been so raeasured by | the demand during the past two} years that to-day stocks everywhere | are low, and. there is a rea! danger | that a large demand could net be | satisfied. We advise no dealer to buy | beyond his reasonable needs, for, | while additional profit may occasion-| ally be made by anticipating a shorr-| age, more often it is lost by over-| loading. That there wiil be advances in the | cost and selling prices of staple lines | is inevitable, for we are 9n 3 higher | and more expensive plane of living | than ever before, and, from the pres et outlook, are likely to remain there, | but the wise business man will ad-| just himself to those conditions on} the basis of what it costs to do busi- | He will continue ness. to handie| 19 wagons and everything else tha properly belongs to his line and make money on them.—E. W. Mc- Cullough in Implement Age. cence ee It is no use singing about rising in the arms of faith so long as you forget that faith has feet. too. ee In life’s play ‘it is often hard to tell whether we have the pity or the envy of the spectators. MUNICIPAL RAILROAD CORPORATION BONDS E B. CADWE!IL & COMPANY BANKERS Penobscot Bidg Detroit GRAND RAPIDS INSURANCE AGENCY THE McBAIN AGENCY irand Rapids, Mich. FIRE The Leading Ageney Kent State Bank Grand Rapids, Mich. $500,000 180,000 Capital 4 6 Surplus and Profits Deposits 5% Million Dollars HENRY IDEMA - - - President J. A. COVODE - Vice President J.A.S VERDIER - - - Cashier 34% Paid on Certificates You can do your banking business with us easily by mail. Write us about it if interested. Child, Hulswit & Company BANKERS Municipal and Corporation Bonds City, County, Township, School and Irrigatien Issues Special Department Dealing in Bank Stocks and Industrial Securities of Western Michigan. Long Distance Telephones: Citizens 4367 Bell Main 424 Ground Floor Ottawa Street Entrance Michigan Trust Building Grand Rapids Capital $800.000 Surplus $500,000 N21 CANAL STREET Our Savings Certificates Are better than Government Bonds, because they are just as safe and give you a larger interest return. 344% if left one year. 20 MICHIGAN TRADESMAN July 20, 1910 THE SUMMER SLUMP. How It Can Be Avoided By the Mer- chant. Written for the Tradesman. With many retailers trade in late summer is much less than in other seasons. The problem, “How avoid the summer slump?” is, with many merchants an acute one. A good plan to avoid the summer slump is to make wp one’s mind, as Gid the small boy concerning the ap- ple core, that there isn’t going to be any summer slump so far as you are concerned, Plan to keep something a little out of the ordinary going on all the time—and the more so as the dog star, Sirius, gains the ascendency. The long, dull, dusty, sticky days are not pleasant to contemplate. The summer season is, in many re- spects, the best time for securing trade. Expecially is this true of the smaller towns. and communities wherein merchants necessarily de- pend upon country people for the larger portion of their business. In summertime roads are better and traveling is eavier. Consequently those who have a distance to come can come more easily than in winter- time. With many lines of merchandise snmmer is the time of greatest ac- -ivity; while all general storekeepers have on hand more or less sizeable quantities of goods that can ill afford to be carried over until next sum- mer. Summer goods of all kinds, sea- sonable wearing apparel, lawn and porch furniture, summer shoes, and the like, should be pushed vigorously. With many wares it is now or nev- er—and you would certainly much prefer that it should be “now.” While the exigencies of the situa- tion demand that many of these wares be disposed of as speedily as possible, the fact remains that mer- chants in both the larger cities and in the smaller towns and communi- ties have to fight against heavy odds :n winning summer trade. In the larger cities shoppers have metamor- phosed themselves into pleasure-seek- Those of them who can get away at all have gone to the coun- try, the seaside, the mountains, or somewhere else in quest of comfort and rest; while those who remain at home have lapsed into a quasi-som- nolence out of which it is difficult to shake them. In the country, of course, the farmers are extremely busy at this time of the year. But, if the city merchant has opportuni- ties peculiar to his situation—oppor- tunities which he converts into suc- cessful selling campaigns—the dealer in the smaller municipality also has certain advantages incident to his lo- cation and the habits of his custom- ers. In the smaller towns Saturday afternoons and evenings constitute a busy time for the merchant. And there are occasionally half holidays and increasing opportunities during the week for securing the presence znd patronage of farmers’ wives and daughters. The rapid development and universal spread of time and la- crs. bor saving implements and tools ably an electrolier if cives the farmers of to-day far more leisure than used to be the case. So the fault, dear Brutus, is yours and rot your clientele’s, if you are not getting this country summer trade in encouraging quantities. Leaders and Specials. City department store managers, observing that Friday is (ordinarily) lan off day with shoppers, conceived the idea of offering some special bar- gains for that day. They began, in a somewhat tentative way, to fea- ture these leaders in their newspaper advertising on Thursday. Gratified by the instantaneous response, they learned to go in a little stronger on this “leader” proposition, giving it more and more prominence in their city department stores, Friday has developed into one of the best day: of the whole week, whereas it used to be about the dullest day of all. The midsummer clearance sale is all right as far as it goes; but it, comes but once, and after that there is a great calm. Whereas by mieans of specials, strongly featured from week to week, for a certain day (or days) during the week, it is possible to keep up a running fire of animat- ed trade right on through the sum- mer. In some cases it might be ad- visable to dispense entirely with the ordinary clearance sale, putting the broken lines, the odds and ends, etc., into special lots for special days. But ef course the advisability of this method of procedure must be deter- mined by local conditions. The main point is that something a little out of the ordinary must be put on tapis during the dull, hot sum- mer months to stimulate buying. This does not mean that prices must be cut to the quick, nor that the dealer shall wax lavish in costly and ex- travagant advertising; but it does mean that fresh and alert methods niust be applied tothe same old prob- lem of selling people goods at a time when they are apt to be un- mindful of their needs. To illustrate this idea of the trade- pulling value of a “leader” or a “spe- cial,” let us think of a store in a town of some two thousand people— a combined jewelry store, furniture znd house furnishings store, During midsummer time is apt to drag heav- ily in such a store. People have al- ready bought and _ installed their summer furniture; and since the pro- verbial “June bride” and “sweet girl graduate” have both received their presents, the calls for jewelry are few and far between. Now select some articles (which you already have in stock, or can readily secure from the manufacturer or jobber) which ought to prove quick sellers in your com- munity. And herein, of course, you must exercise good judgment. Do not forget that a “special” must be attractive from the point of view of price to the consumer, i. e., it must be relatively inexpensive. You want it to go quick. In the furniture line it might be a chair (a hall chair 4 cane rocker for the den or the par- lor), a tabouret, a porch swing, or a medicine cabinet for the bath room. It might be a portable lamp (prefer- electricity is universally used in your community), a washable bath room rug of which there are some very pretty and inexpensive lines to choose from; a rug for the porch or hall— a real summery rug, guaranteed to make you feel as if you were get- ting the effects of a real outing com- bined with the solid comfort; of home; something in the brass ware line, something in the ceramic line; cut glass water sets, cream sets, etc.; # mission clock—or any good article or list of articles that ought to be rapid sellers. The special ought to be something new and_ serviceable. The newer the better. But there is a wide range in its election. It may be designed for the parlor, the porch, the den, the hall or the kitchen. 1 know an aggressive young man in Pittsburg who is at the head of the basement department in one of the largest house furnishing goods stores in that city. He thinks up things that the housewife might use to advantage in her kitchen—little commodities in the way of tools, con- veniences, etc. Then he gets a mod- el made showing precisely the thing he wants to put into his department for a leader upon certain days. He takes this model to manufacturers who make wares in that line and gets quotations on certain quanti- ties. He then gets the commodity photographed and has halftones or line cuts made for his department in the newspaper advertising. Of course the dealer in the smaller cities can not do any highly specialized stunts of this sort; but I am telling this to illustrate a certain point, namely, that the leader or special must be new and snappy. Just any old staple that everybody already has will not serve your purpose. How To Advertise Specials. Having decided on a list of spe- cials for certain week days during the ordinarily dull summer season, the next problem which confronts the small dealer is how to advertise his goods effectively and without too great cost. There are several ways: In these smaller communities there is the weekly paper (coming out usually towards the latter part of the week). He can feature next week’s special in this week’s paper. And I mean by that he can can actually FEATURE the special. He can (and_ should) picture it to the eye what time he is describing it to the imagination. And he can give a few succinct, red-hot selling points. And the whole ad- vertisement needn’t be either large or expensive. There are two ways to feature a certain article in one’s newspaper ad- vertising. One can run the usual amount about one’s other merchan- dise and add a sizeable quantity to cne’ usual newspaper space, giving the special article or articles a con- spicuous and central position in the body of the advertisement (this is costly), or one can eliminate practi- cally everything else but the special, thus making it stand out in bold re- lief. (For the smaller dealer this method is best). Or one can get out a bulletin in which the special article for the week is given marked prominence. There are a good many arguments in favor of the store bulletin. It has been claimed for the store paper (and I believe the claim is valid) that its cost is less in proportion to the amount of space used than medium- istic advertising. And for another thing, your store paper advertises no- bedy but yourself. And, furthermore, you can issue just aS many or as few as you wish. You can cover a limited territory or you can spread a I out over a larger area. With your bulletin you can call at- tention to a long list of seasonable commoditie: in your line or you can limit yourself to articles in a certain department. And it is the verdict of 139-141 Monroe St. Both Phones 32.0 t ee, 0 a) tsa; 50 Years the People’s Choice. Sawyer’s CRYSTAL om" Blue. ™ For the " Laundry. DOUBLE Sold in Sifting Top Boxes. | Sawyer’s Crys- 1} tal Blue gives a ) beautiful tint and } restores the color | to linen, laces and goods that are | worn and faded. It goes twice as far as other Blues. Sawyer Crystal Blue Co. 88 Broad Street, BOSTON «- -MASS. The BEST Sellers BAKER'S COCOA and CHOCOLATE Grocers selling anthe genuine PPO “Baker” goods do not have to explain, apolo- gize or take back gistered Fessteret, Highest Awards Walter Baker & Go, ta Established 1780 DORCHESTER, MASS. Re a qv July 20, 1910 MICHIGAN TRADESMAN 21 a good many men who have used it that the store paper is a decided busi- ness-bringer. You can make your store paper or bulletin just as modest or as pre- tentious (and costly) as you desire. You can get out a little inexpen- sive, single sheet bulletin, say, 9x12 inches, printed on both sides, in lots of I,000 each; or you can put out a four page bulletin in 5,000 or 10,000 lots. But the smaller dealer will per- haps find it advantageous to stick to the smaler size and less voluminous output. With 1,000, 1,500 or 2,000 bulletins of a modest size one ought to, be able to round out a good deal of business. It all depends, of course, upon the method of distribution. If you hire small boys to stick them under doors (and in culverts and ash barrels) your results will be commensurate with your folly; that is to say, you will get practically nothing out of your advertising appropriation, If you secure the services of a man to make a house-to-house canvas in your city, ringing the doorbell and handing the bulletin to mylady when she appears at the door; or if you have a select mailing list of country people and mail them a copy of your bulletin—you will inevitably get re- sults. It seems ridiculou; that intelli- sent merchants would hire a bunch of irrepressible boys and commit to their unskilled hands (and often ut- terly untrustworthy hands) the im- portant task of covering a territory with advertising. That is one thing beys can not do. When the big ad- vertising agencies (from whom, by the way, the smaller merchant can often get some live tips) undertake to cover a given territory with adver- tising they send men into that terri- tory. They could hire boys cheaper, of course. But they want results. They want to make every piece of advertising literature count. The general and collateral benefits accruing from such methods as 1 have briefly hinted at in this article will make it eminently worth while even if the actual net profits on your specials is very small. It will bring customers into your store; and while they are there you can have an op- portunity to get them interested in regular and staple lines. The leader ie comfessedily a bait to lure . in trade—to get new customers into the store, or to persuade old customers visit the store oftener. And the bait is good. It pays to use it. And any dealer in one of the smaller commu- nities inaugurating such a midsum- mer scheme as I have herein outlin- ed will put himself on the map lo- cally. The natives will begin to perk and say. “Look at Jones, will you? His newspaper advertisements and bulleins read like department store advertisements. By heck, Mandy, you and the girls must go in this week and get one of them fine cut glass water sets at $3.40.” Chas. L. Garrison. —_s-2.___ Don’t talk about the relative cost price of present-day commodities as compared with commodities a few years back. Talk the better values of to-day. “MY TRUNDLE BED.” Author Is Tradesman’s Long-Time Contributor. Written for the Tradesman. The Kansas City Star in one of its Sunday editions for June has in its miscellaneous columns the following verses: As I rummaged through the attic, List’ning to the falling rain, As it pattered on the shingles And against the window pane; Peeping over chests and boxes, Which with dust were thickly spread; Saw I in the farthest corner What was once my trundle bed. So I drew it from the recess, Where it had remained so long, Hearing all the while the music Of my mother’s voice in song; As she sung in sweetest accents, What I since have often read— “Hush my dear, lie still and slumber, Holy angels guard thy bed.” As_ I listen’d, recollections, That I thought had been forgot, Came with all the gush of memory, Rushing, thronging to the spot; And I wandered back to childhood, To those merry days of yore, When I knelt beside my mother, By this bed upon the floor. Then it was with hands so gently Placed upon my infant head, That she taught my lips to utter Carefully the words she said; Never can they be forgotten. Deep are they in mem’ry riven— “Hallowed be thy name, O Father! Father! thou who art in heaven.” This she taught me, then she told me Of its import, great and deep— After which I learned to utter “‘Now I lay me down to sleep;”’ Then it was with hands uplifted, And in accents soft and mild, That my mother asked—‘“‘Our Father! Father! do thou bless my child!” Years have passed, and that dear mother Long has moldered ’neath the sod, And I trust her sainted spirit Revels in the home of God; But that scene at summer twilight Never has from memory fled, And it comes in all its freshness When I see my trundle bed. Author Unknown. For the last forty years or more these verses have been leading a vagrant life up and down the coun- “Poet's Cor- ner” and finally from time to time “by request,” but always with “Author Unknown” appended. For a good many years this “letting the old cat die” existence has been going on. each reappearance supposed to be the last expiring swing, and still they come, sometimes in the newspapers, “ometimes in the home circle and sometimes, too, in the Sunday song service; but always. greeted with pleasure and occasionally with some- thing akin to enthusiasm, until it is at least suggestive that there is a something about the lines or the song, if it be called that, which the world seems “unwilling to let die.” If that be so, there is no reason why the story of the verses should not be told so that if their occasional ap- pearance goes on the song and the writer of it may go together into, let us hope, a long coming and a long going oblivion. In the winter of 1858-59 the school at Round Top, Burrillville, R. I., was in charge of a youth in his teens who began there the life of a schoolmas- ter. The young people of the neigh- borhood formed a literary society, one of the features of which was a paper which was named the Philoma- thean Star. Its editorship changed weekly and when it came into the schoolmaster’s hands “My Trundle Bed” was one of its earliest twin- try, appearing in the kles. While it received only a pass- ing comment, the young teacher thought kindly of his production to send it without signature to the Woonsocket Patriot, a weekly, pub- lished at that time at Woonsocket, R. I, by S. S. Foss, a relative, if correctly reported, of Sam Walter Foss, the poet. Published early in 1859 to all intents and purposes that was the last of the verses. It seems, however, that the “Hutchinson Family,” at that time a popular band of New England trou- badours, went over the country, sing- ing as they went, and finding the verses in the Patriot or copied from it, set them to music as a part of their evening entertainment. This, however, is mere conjecture. My own copy of the published sheet music was secured some time later, publish- ed with the title—I quote from mem- ory—-Recollections of Childhood. The occasional appearance of the verses has led necessarily to varied experiences. Once in Alexandria, Va., during a most delightful visit, the young ladies of the family were asked to sing “my favorite,” as the white-haired mother designated her selection. It did not meet with the approval of the youthful singers, who promptly spoke of it as “that old thing,” and when finally their objec- tions were overcome and the song was sung, it hardly need be said that the author, there present, did not take the opportunity either to praise the song or declare himself the writ- er of it. Some years later in Chicago the schoolmaster’s wife was Surpris- ed to find her hu:band’s song a fav- orite with the gathered guests and added much to their pleasure and her own by announcing the author of the song and her relationship to him. Best of all and what I shall not soon forget occurred in Toledo, Ohio, at a Moody and Sankey meeting. It was at an evening service and some one in the congregation called for the singing of “My Trundle Bed.” Before complying with the request the singer took occasion to say that the song had been the means of lead- ing many a wandering soul into the paths of righteousness, So, after all these years of indiffer- ence and neglect, it seems no more than right that the wanderer should find a happy homecoming and the in- heritance of at least a _ legitimate name and I surely know of no hap- Terpeneless rier medium to proclaim my relation- ship to “My Trundle Bed” than the Michigan Tradesman; for I am the writer of the verses, the song—call it what you will. Reuben M. Streeter. Chicago Boats Every Night Fare $2 Holland Interurban and Graham and Morton STEEL STEAMERS Boat train leaves 8 p. m. Grand Rapids at.. OPPORTUNITY OF A LIFETIME We offer for sale a choice and well- selected general stock inventorying about $4,000, doing a business exceeding $40,000 per year. Owner also owns half interest and operates telephone ex- change of 60 farmer subscribers. Post- office. Warehouse on track and estab- lished produce business. Will rent or sell store building and residence prop- erty. Business long established and al- ways profitable. Location in center of richest potato district in Michigan. Ad- dress No. 413 care Michigan Tradesman. THE BEST You Want the Best Peacock Brand Leaf Lard and Special Mild-Cured Hams and Bacon Are the Best The Lard being absolutely Pure Leaf The Hams and Bacon are from dairy-fed selected pigs, mild- cured by the ‘‘Peacock”’ process; given a light smoke, they be- | | FooTE & JENKS’ COLESIAN’S Lemon and Vanilla Write for our ‘‘Promotioa Offer’’ that combats “Factory to Family” schemes. Insist on getting Coleman’s Extracts from your jobbing grocer, or mail order direct to FOOTE & JENKS, Jackson, Mich. come the most delicious morsel to the palate. For sale only by the leading dealers. Cured by Cudahy— Milwaukee (BRAND) High Class Tanglefoot The Original Fly Paper For 25 years the Standard in Quality All Others Are Imitations RABE MICHIGAN TRADESMAN July 20, 1910 hat (((Ut® “ ye yt 4 8 DRY GOODS, = ss Fancy GOODS Wa ao | HUC(S0, oe On the Trail of the Shopper. Have you ever gone shopping ac- companied by a professional shopper? If not, it is an experience you may have for the asking, as most of the large stores employ professional shoppers. These are young women who, upon application, will be detailed to accompany you and advise and as- sist with your shopping. These pro- fessionals are much in demand by strangers from out of town who are reither familiar with the store nor with the merchandise it handles. Their aid is also sometimes sought by modest young men who desire a woman’s advice in selecting their pur- chases. A certain modest young man, up- on the advice of one who professed tc know, telephoned to an informa- tion bureau in a certain large store and making known his wants, was as- sured that a seasoned shopper would be waiting for him at a certain hour. The man breathed easier when he thought of the ordeal, for, with a good fellow to accompany and advise him he figured they could purchase the things in short order. After making up his shopping list, including pajam- silk socks, under garments and shirts, he filled his pockets with ci- gars, thinking they would help to es- tablish cordial relations between him- self and his fellow shopper. With his completed shopping list tucked in the breast pocket of his coat, he arrived at the information desk on time. With much trepida- tion he informed the young woman behind the railing that he had made an appointment to have one of the professional shoppers take him in tow, but that, so far he had not con- nected with him. Perhaps she could advise him about the matter. “Oh, yes! You are the gentleman who telephoned! Yes! Well, wait just one minute, if you pl-e-ase!” The modest man _ resumed his frightened contemplation of the hordes of eager women streaming in and out of the rest room. When for the third time in as many min- utes he had mentally resolved to bolt, his heart action jumped to the third speed while a deliciously, charm- ing voice said, “I am ready now to accompany you. Pardon me if I have kept you waiting.” Stunned, he man- aged to stutter to the smiling eyes set under a perfectly rakish mop coif- fure: “Isn’t there some mistake? I was to meet a man employed by the store who would assist me in shop- ping!” “Oh, yes, I understand. I am one of the professional shoppers and have been detailed to accompany you.” i as, This with a smile and deft fingering of her coiffure. “First, perhaps, you would like to see some of the inter- esting parts of the building. These ladies also wish to be taken through the building and will accompany us!” Dazed, the modest man with his eyes glued to the young woman’s swirling hairdress, dropped in behind the little group of women who were standing nearby waiting to be “shown.” As they stepped into the elevator a young fellow evidently fresh from the coun- try attached himself to the expedi- tion. The party landed at the four- teenth floor, where their lovely shep- herdess turned them over to a burly man, who took them through the cold storage vault where the furs are stor- ed away. Here the modest man devel- oped a better case of cold feet than ever. When the little group. of women had tired of showing their appreciation of the Arctic atmos- there by various contortions of their faces, the expedition was taken out and handed back to the fair guide, who had improved the wait by rear- ranging her coiffure. From this on the little expedition trotted after their guide while she led them through tearooms, Innchrooms, Tiffany rooms, restrooms, school- rooms for new employes, picture rooms and through department after department. By this stage of the trip the young man from the country had installed himself at the side of the shepherdess. Although he spoke but little, his beaming. face showed that ne was highly satisfied with himself and his efforts to bring himself to her notice. Soon their guide halted and an- nounced that, having shown them the show places of the store, she was now ready to assist those who wished to shop. After a moment’s pause the ‘group dissolved from view, for, with the exception of the modest man, none seem inclined to do any shop- ping. With a smile and a little poke at ner hair the shepherdess said, “Now, if you will give me a list of the pur- chases you wish to make we can start!” He started to hand her the list he had prepared, but as he sud- denly remembered the things that were written there his hand clenched on the bit of paper and his burned. face “If you wish, we will start looking for the first item,” she suggested. Terror stricken, he hesitated. Then—“Really, it’s only a tie I want to buy. I couldn’t think of troubling you!” he whispered, smiling grimly. He knew that she knew that he lied. “Not the slightest bother!” she re- | “That’s what the store em- Just follow me to the this plied. ploys me for. neckwear department — over way!’ Blindly he forced his way through the surging crowds of femininity in the wake of that swirling coiffure and then—then—the straw of the drown- ing man—the one chance in a thou- sand for escape. The whirl of a re- volving door and he shot out on to the crowded sidewalk and slunk away in the crowd, haunted by his awful modesty and the smiling eyes of a young woman detailed to help him purchase those things which nobody but he and the laundry man knew the color thereof. Dean Halliday. te Indian Smoke Signals. The traveler on the plains in the early days soon learned the signifi- cance of the spires of smoke that he sometimes saw rising from a distant ridge or hill and answered from a different direction. It was the signal talk of the Indians across miles of intervening ground, a signal used in rallying the warriors for an attack, or warning them for a retreat. The Indians had a way of sending the smoke up in rings or puffs, know- ing that such a smoke column would at once be noticed and understood as a signal, and not mistaken for the smoke of some campfire. He made his rings by covering the little fire with his blanket for a moment and allow- ing the smoke to ascend, when he in- stantly covered the fire again. The column of ascending smoke-rings said to every Indian within thirty miles, | “Beware! An enemy is near!” Three ‘smokes built close together meant “Danger.” One smoke merely meant “Attention.” Two smokes’ meant “Camp at this place.” Frequently at night the settler or the traveler saw fiery lines crossing the sky, shooting up and falling, per- kaps taking a direction diagonal to the lines of vision. He might guess that these were the signals of the Indians, but unless he were an old- timer he might not be able to inter- pret the signals. The old-timer and the squaw-man knew that one fire-ar- row, an arrow prepared by treating the head of the shaft with gunpowder and fine bark, meant- the same three columns of smoke puffs, “An enemy is near.” Two arrows meant “Danger,” three arrows. “The danger is great.” Several arrows indicated, “The enemy is too powerful for us.” ee as simply to but rather to consum- The main thing is not close the sale, mate in a way that will bring lasting satisfaction to the customer. We are manufacturers of Trimmed and Untrimmed Hats For Ladies, Misses and Children Corl, Knott & Co., Ltd. 20, 22, 24, 26 N. Division St. Grand Rapids, Mich. eA vi NN ey prices. prices. Exclusively Wholesale Trousers for Fall Trade We are showing a new lot of patterns made up in up-to-date style that be retailed at popular We Also Have A number of odd lots at special close out Ask our salesman about them. Grand Rapids Dry Goods Co. N. B.—We close at1 P. M. Saturdays can Grand Rapids, Mich. RRR: July 20, 1910 MICHIGAN TRADESMAN 23 Why Advertise Clothing in August? Why advertise in August at all? Half of the people are in town, half away. You couldn’t reach the great- er proportion of your customers, and if you could, would they, sweltering, heed? Rather think of it from this viewpoint; perhaps it wouldn’t pay you to advertise in August just for the quota of regular customers you could impress. But you have then a doubly forceful argument, the oppor- tunity the reduction affords and there «re enough folks around to make it worth while to reach them—if you only know how. As evidence that August advertising pays, if not in ac- tual profit then in clearing decks for later action, note that the substantial concerns deem it essential. We shall be frank enough to ad- mit that the highest salaried adver- tising man in the country can not guarantee sufficient direct results to make any particular announcement ret its cost. There is no set formula which works the same in all cases any more than the same medicine will suit all individuals. Advertising has been called a science, but it is not. Science is exact knowledge. Certain general principles may be enunciated in advertising as taught by experi- ence. But each campaion is a dis- tinct proposition. Results come from the application of the right principles as dictated by a proper judgment of attendant conditions. That is why some concededly clever advertise- ments fail utterly under some cir- cumstances, while commonplace stuff ---commonplace in the eyes of the ex- pert—prove compelling. Yet. this much concerning advertising is es- tzblished beyond dispute; spasmodic publicity is least beneficial, in the broad sense which figures beyond im- mediate returns. The old axiom that the man who advertises consistently and persistently wins out is the same proved fact differently stated. August advertising ought to be breezy in style. That sounds like a platitude and is. Yet above that it must inspire confidence. At the tag end of a season it would be folly to enlarge on descriptions of goods rath- er than upon the unusual values due It is the nature of the claims you make that counts, whether or not succeed in con- vincing the public that you are actual- ly offering exceptional inducements. The one danger is exaggeration, which is an entirely different thing from emphatic assertion. Say what you are doing without declaring that every sale means a direct loss. Noone will believe that, even although it be true. It is like a window card with the alleged original price in small fig- ures in a corner and the cut-price conspicuously in the center. If you saw a ticket of that sort on a suit of clothes you’d know immediately _ it was specially made for the occasion. A capital topic is the reputation of your firm for honest statement in its advertising. Then quote comparative prices on known brands. That will in- spire confidence and that is an ele- ment your advertising needs most when the knife is being wielded on all sides. It is possible to have dig- to price concessions. xy du nity even in a sale announcement, al- though most men lose it there—Hab- erdasher. nner I en Keeping the Salary Secret. An advance in salary hasa most ex- hilarating effect upon the average wage earner, but like all good things, it has its drawback, for although the worthy one is overwhelmed with joy by an additional dollar or two a week in his pay envelope, he is also aware that he must refrain from di- vulging his increased value to his fel- low workers or suffer the penalty of dismissal, for the average business house, employing a large number of workers, forbids its employes an- nouncing the salary they got, get or hope to acquire. Managers give a logical reason for inflicting secrecy with salary advanc- es. One at the head of a large de- partment explains that the plan is adapted not only to protect employ- ers against the demands of the over- estimating but undeserving faction of employes but to protect the meritori- ous from the envy, and often malice, which would attend the circulation of their advancement. “Some time ago,” one manager said, “a valuable young woman left us of her own accord because of the unpleasant atmosphere which arose upon her disclosing the fact that she had received a salary increase of $3.” Another manager says that salary se- crecy is more strictly advocated among young men workers. “Out of the seventy-five young men working in my department,’ “he said, “one quarter take an active conscientious interest in the business, one-quarter gives fairly good service because they want to earn more, one-quarter aims to work only when observed and the remaining quarter consists mainly of | The faithful, of course, | time killers. are rewarded first, then the ‘raise workers,’ but the other two factions we consign to the ‘waiting line.’ If they tire and leave, we can easily re- place them but we never lost sight | of the deserving. “IT advocate secrecy regarding sal- aries, otherwise my office would be crowded with supplicants who de- mand for their limited intelligence end integrity what the bright, hard working young fellow is rightfully entitled to. Every time an employe Cisregards the rules of secrecy at- tending salary advances, and boasts of his good fortune, there follows a steady stream of workers to the sal- ary manager with petitions of ‘I work as hard and long as he does,’ or the time worn argument of the shiftless, ‘I have been here longer than he has.’ One has tn use a great deal of tact on such occasions, and, strange to say, few of these petitioners ever leave us of their own accord, even al- though we make no promise to meet their demands either in the present or the future. This is proof that in their hearts they do not estimate their val- ue higher than we do, but they work the . bluff of demanding an increase just the same.” Roselle Dean. dg nag A man’s virtue is a flimsy thing when it has to be determined by his freedom from a court record. Wayside Wisdom. Some people think that just be-|the best one can. cause the rose has its thorn you| Small beginnings often accomplish shouldn’t do anything but prick your| great That is fingers with it. sing. If a y ‘ ; jis no reason for one’s trying to do ends. to window SO as | . . . | dre beginning is crude | No wise man ever complained be-|one should not despair of success. cause women lack a sense of humor.;Time and practice will cure all de- If it wasn’t for our ancestors we|fects. Go to work at once and see might have to lay some of the chil-|what you can do with your window. dren’s faults upon ourselves, Clothier and Furnisher. te Nothing irritates a vain woman| . a Ae ‘ ” f ‘| Mr. Merchant, your advertising isa like the vanity of other women. vital matter. Give it your best Lots of men think they have e-lihousht Plan 4 whea oni ate bi formed when they have merely 8TOWN your most fruitful mood. Never too old to be bad. |write an advertisement when you Women love men as much for|have to drive yourself to the task. If what they are not as for what they you do you will never rise above the are. obvious and the commonplace. Have you ever noticed that the a —— fellow who knows how to do a lot| “Graduate” and “Viking System” Clothes of things spends most of his time not : f for Young Men and “Viking” for Boys and doing them? Little Fellows, Made in Chicago by BECKER, MAYER & CO. No amount of advice made a bad egg fresh. good ever Have you ever noticed that a man never feels so capable of kh nest good, hard, work as when he is off on a * vacation? Costs Little paves You Much If you live in a glass house, be Protect your business against worthless accounts by using COMMERCIAL CREDIT CO., LT®., Reports MICHIGAN OFFICES: sure to buy up all the stones in the ighborhood. neighbor 1 Murray Building, Grand ee Rapids; Majestic Building, Detroit: Mason Window Trimming. Block, Muskegon. The experienced and_ successful window trimmer has reached a high degree in his art by slow plodding and H A. Seinsheimer & Co. practice. He can look back to his CINCINNATI first start with a full realization of Manufacturers -. ‘ ’ the crudeness of his tyro art: but ‘The Frat YOUNG MEN’S CLOTHES |because one can not at first start to a window equal to the best that JowNEY’s COCOA and CHOCOLATE For Drinking and Baking Pak GEYER 5, DB fe These superfine goods bring the customer back for more and pay a fair profit to the dealer too The Walter [. Lowney Company BOSTON Summer Candies We make a specialty of Goods That Will Stand Up In Hot Weather Also carry a full line of Package Goods for resort trade Agents for Lowney’s Chocolates PUTNAM FACTORY, National Candy Co. GRAND RAPIDS, MICH. 24 MICHIGAN TRADESMAN July 20, 1910 RAPID RECOVERY From the Effects of the Disastrous Fire Fiend. There may be other instances of recovery from fire and disaster just as remarkable as this one, but we doubt if any institution of the same magnitude and suffering such appall- ing loss ever caught its breath and recovered its normal gait as promptly as has the Computing Scale Co. Those who witnessed the big fire of October 1, of last year, saw the total destruction of nearly one million dol- lars’ worth of Dayton business prop- erty. This was eight months ago. The scene has changed: and if our readers will board the Fifth street car and get off at Linden avenue and walk two blocks south they will see a monument to grit, back bone and hus- tle that will make them marvel. It may be of interest to many of our readers at home and abroad to know that in the instance of this fire the Computing Scale Co. suffered to- tal loss, save and except such files and records as were saved in their vaults; and the cold, grey dawn of October beheld a pitiable transfigura- tion from thrift to desolation. No other factory in the city of Dayton was so uniformly busy, rushed to its fullest capacity and working over time in several instances when other factories in Dayton were laying off men. Four hundred~ skilled men standing on the curb stone in a driz- zling rain, some of them with their lunch baskets ready for work, and gazing out upon the empty, smok- ing, tangled mass that only mocked at their ambitions and seemed to cry ont, “Out of a job.” Well, they were not out of a job, because they were working for the livest bunch of live-wire business men m the city of Dayton—men who had no notion of letting a single man suf- fer. How this army of men were tak- en care of and put to work would read like a page of fiction, and how the officers and foremen of the Com- puting Scale Co. sifted from the cin- ders enough tangible odds and ends oi nothing and patched them into a nucleus for the mammoth plant that was within six months to take form is also one of the astounding revela- tions of bull dog pluck and energy rarely paralleled save in the strategic eccomplishments of warfare. Within six hours of the first alarm, and before the demon fighters had withdrawn their apparatus, telegrams were in the hands of every agency in the United States calling in for use as models -all scales of modern type for samples to be placed in the hands of an augmented force of draughtsmen. It was a case of start- ing from the bottom and a situation requiring the greatest generalship. It can be said to the everlasting credit cf Dayton that within her border were found enough public-spirited men who waived their own busy condition and immediately respond- ed with the offer of the _ best tool makers and merchants in their employ. In addition to the force of tool makers already in the service of the scale company, we understand that at least 150 outside men went to work rebuilding the intricate mechan- ism of tools, dies, jigs, etc. Tempor- ary quarters had to be secured in a hurry for the housing of the new plant which at this hour consisted chiefly of men doing any old_ thing that needed doing, and not particular what their assignment happened to be, just so they were lending a hand. Fortune favored, and through the kindly offices of the Dayton Hy- draulic Machinery Co., which was at this time just winding up its affairs, the scale company found lodging, and here Fate has decreed that they shall remain. The next move was to se- cure catalogues and prices of ma- chinery and here again genius. in emergency displayed itself, and the modern, up-to-the-minute improved machinery began to arrive by ex- press. If you will go out now and take in the full sweep of three and one-half acres of men and machinery en one floor you will possibly gain some conception of the crowded con- ditions and patience of men who, pil- ed on top of one another, worked like Trojans to produce the first scale in these cramped conditions in which they first worked, in the almost in- credible space of sixty days’ time. But one fire is enough for the Com- puting Scale Co. They have had all they want or ever expect to have. Their modern, fire-proof structure at- tests this. Built on the saw tooth pattern of modern factory architec- ture, designed for light, ventilation and ample floor space, this model factory covers in all about 160,000 feet of floor space, one section of which, uninterrupted or broken by di- vision walls, sweeps full three acres, where the progressive system of start- ing the raw material at one end and landing it in its finished form, box- ed, billed and ready for shipment at the opposite end, is most complete and successful. This system obvi- ates all trucking and costly elevator service. There may be larger factories, but we doubt if Dayton can boast of a more modern one, and we are moral- ly certain that no factory in Dayton has been put to greater disadvantage end has come out of the difficulty with more stamina and determination te use the best possible facilities in building and marketing the best pos- sible product in this line that is known to trade. The Computing Scale Co.’s best friends hardly hoped for so much, and its bitterest enemies vainly boasted that they would be al! of one year recovering from _ their setback. Well, here they are in eight months building more scales than they have ever built in the history of their business, and hope soon to reach their capacity of 36,000 scales per annum.—Greater Dayton. a a a rs Value of Words. The little daughter of a clergyman stubbed her toes and said, “Darn!” “T’ll give you to cents,” said her father, “if you'll never say that word again.” A few days afterwards she came to him and said: “Papa, I’ve got a word worth half a dollar.” Uncle Sam’s Mail Bags. Uncle Sam has twenty-eight differ- ent kinds of mail bags in service, and they range in cost from 22 cents to $2,156 each. There are mail pouches for almost every conceivable use and you can ship almost anything that comes within the postal regulations with a minimum of loss and break- age. Probably the most peculiar mail bag is the one arranged for carrying bees. Sending bees by mail was a dificult operation before the “bee bag” was adopted. Usually the bees arrived at their destination dead or so exhausted that they were of little use. Now these little honeymakers can be shipped by mail several thou- sand miles in the “bee bag” without suffering and can obtain air and a good supply of food during their tran- sit. Mail ‘bags are made of various ma- terial. The cheapest are of cotton and the most costly of leather. Those used on fast expresses are reinforc- ed with metal, so that they can be flung from fast-moving trains without damage. Even then these bags, or “catcher pouches,” do not last much more than a year and a half, while some of the cotton bgs used for the work will remain in service upward of ten years. In parts of the West, where the mail must be carried for many miles on horseback, special pouches are in use for slinging over the animal’s flanks. In the far frozen North spe- cial bags are made for sled trans- portation, and in the cities a bag in use for pneumatic tube service is made of a composition called “leath- eroid.” The ordinary cotton mail bags are woven so closely that they are practically waterproof and inthe weave there are thirteen stripes of blue. Each country marks its own mail pouches in some individual way, so that if one gets lost in a far coun- iry its ownership can be readily de- tected. Nearly sixty-five million mail bags are used each year by the whole country, and as they are being worn out all the time the supply has to be kept up. There are mail bag hos- pitals where tens of thousands of them are going every week. One such mail bag hospital repairs upward of five thousand a day. These crip- pled bags are in all sorts of dilapi- dated conditions. A railroad wreck may injure several. hundreds or thou- sands and these must all go to the hospital before entering active life again. Christmas is responsible for much damage to the mail bags, ow- ing to the hard service they get, and immediately after the midwinter hol- iday season several hundred thousand bags go to the hospitals. Mail bags are the most traveled of all articles in use to-day. They are constantly moving and it would be impossible to estimate the number of miles a bag ten years old has trav- eled. a et eee The Cause and Cure of Sunstroke. During the summer months each year heat prostrations occur and oft- en terminate fatally. These acci- dents have a physiological cause classified by medical science as “sun- stroke;” the victims most susceptible being people careless of their physi- cal well-being, the debilitated, the old and the intemperate.. A French phy- sician who has studied “sunstroke’’ las come to the conclusion that the trouble is due not to an increase of bodily heat, but to the action of hem- oglobin, the substance that forms the dry constituents of the red blood corpuscles, which spreads through the physical tissues with all the effect of a powerful poison. Another authority, Dr. Maas, thinks that the diffusion of through the system, which he admits ‘o be the cause of sunstroke, is due to lack of water in the body. Careful examinations made in cases where men and animals have been struck dead by the sun’s rays have confirm- ed this theory. The explanation is undeniably scientific, but it must not be understood to mean that the hu- man, or other, body should absorb large quantities of liquid; people who drink too much cold water, or other cold liquids, alcoholic subjects, and all inveterate drinkers, are more liable to fall victims to the sun’s heat than cthers. Asol, a product first demonstrated in Milan at the Exposition of 1906, has a marvelous efficacy in reducing the temperature of the house or room in which it is employed. It is now ‘p common use in France in factories, railroad stations and government buildings, where its action so benefi- cially affects the bodily condition of the workers that it makes it easy for them to face the outer heat after- ward. In Bordeaux, where asol was dem- onstrated in 1909, thirty thousand square metres of glass roofing cover- ing the exposition building were pro- tected from heat by it. This product is applied to roofs and window panes with an air-brush or with a common paint-brush. —_-.___ An Elephant Labyrinth. Near Ayuthia, formerly the capital of Siam, is a curious labyrinth in which elephants are captured alive. The labyrinth is formed by a double row of immense tree trunks set firm- ly in the ground, the space between them gradually narrowing. Where it -egins at the edge of the forest the opening of the labyrinth is more than a mile broad, but as it approaches Ayuthia it becomes so narrow that the elephants can not turn around. Tame elephants are employed to lure wild ones into the trap. Having reached the inner end of the labyrinth the tame elephants are allowed to pass through a gate, while men lying in wait slip shackles over the feet of the captives. The Third Degree. Census Man—Now your age, Ma- dame. How old are you? Mrs. Giddy—It’s none of your busi- ness and I’ll never tell you in this world. Census Man—All right, Madame, I will put you down as 43. Mrs. Giddy—You horrid thing! I’m only 38! —--o2--2__ Many a man models his golden calf before a mirror. hemoglobin - July 20, 1910 MICHIGAN TRADESMAN Asking others instead of knowing for himself Every Merchant Should Know Just how his business stands every day. He should know to the penny, for the day and year to date, the cash business, charge business, money received on account and money paid out. He should know the amount of accounts outstanding, exact cash balance, and amount of goods purchased. He should know that all this information is correct. How few merchants know these important things. With a National Cash Register you would not have to ask questions—you would know. The National tells you things you should know about your business. It protects you against mistakes, carelessness, dishonesty and losses which exist in your store. Over 800,000 Nationals now in use. Prices as low as $15. Easy monthly payments. Write today for Catalogue and prices. Write for Catalogue and prices and other information that will be of benefit to you. This will not obligate you in any way. The National Cash Register Co. Salesrooms: 16 N. Division St., Grand Rapids; 79 Woodward Ave., Detroit Executive Offices: Dayton, Ohio No. 225 Detail Adder Price $30 00 Detail adder with all Jatest improvements. 20 keys registering from 5c to $1.95, or from 1c to $1.99 No. 420 Total Adder Price $75.00 Total adder with all latest improvements. 27 amount Keys registering from Ic to $9.99, 4 special keys No. 1054 Total Adder Detail Strip Printer Drawer Operated Price $80.00 Total adder, drawer operated, with all latest improvements; prints each sale on a strip of paper. 32 amount keys registering from Ic to $59.99, or 5¢ to $59.95. 5 special keys No. 416 Total Adder Detail Strip Printer Price $100.00 Total Adder with all latest improvements. 25 amount keys registering from Ic to $7.99. No-sale key. Prints record of all sales on detail strip 26 MICHIGAN TRADESMAN July 20, 1910 THE SELFRIDGE SUCCESS. Problems Overcome by an American Merchant in London. The London establishment of Self- ridge & Company is now well over its first year of existence. The try- ing period of initiation is ended. The difficulties have been realized and met. The plans formed in advance for cop- ing with the difficulties that were anticipated have been tested, and the difficulties which no man could antici- pate have been encountered. Judging by the prosperous and crowded ap- pearance of the store, I should say that they have been solved, too. The costly experimental period is over and the Selfridge methods are no ex- periment now. Readers of this ar- ticle will be interested to know how the Selfridge store strikes Iondon- ers and how the Londoners strike Mr. Selfridge. Both points are cov- ered by the facts obtained in an in- terview, of which the following the result: The London buying public differs from the American buying public, and the sort of staff carried by a de- partment store shows corresponding differences. The American woman asks more questions while shopping than the English woman. Conse- quently very much closer ticketing was found necessary than Mr. Self- ridge had at first anticipated. The American woman—and exactly the same thing is true of the American man—talks. The English woman, and the English man, too, try to do their shopping with a minimum of conversation. I went to buy a hat zt Selfridge’s the other day. They showed me a number of hats. I did not ask the price; I looked at the tickets. This close ticketing is one of the fundamental differences that has been noted between American needs and London needs. You would think that this would make the choice of staff easy. But the choice of staff was not easy at all, because Mr. Selfridge was not out atter easy effects. The way the Self- ridge store strikes a Londoner is largely connected with the impres- sion produced by the staff. Custom- ers are handled much better than in the other department stores, or in fact, than any of the other stores doing at all a large business here. This is largely due to care in selec- tion; but it is also due to the enor- mous pains taken to choose and then tc educate the staff. Mr. Selfridge’s Staff Manager, P. A. Best, spent many weeks before the store opened interviewing candidates for employ- ment. It was well known through- cut the dry goods trade that Self- ridge’s was going to open and the Drapers’ Record, the most impor- tant organ of the trade, interviewed Mr. Best and asked a number of questions, which had enormous trade interest, about his plans. Rather dif- ferent ideals of store management from those ordinarily prevalent were disclosed in this interview. There is no blinking the fact that in most of the biggest stores in Lon- don the staff hate the boss. In the small stores the relations of princi- pal and assistants are often cordial, is but the necessities of discipline and economy make friction in the large stores, and the faults are not at all on one side. The employes regard the concern with the notion of getting as much money as possible for the least amount of zeal and _ interest that will be tolerated. Mr. Best ex- hibited a desire to have the staff take an interest in the success of the in- stitution. One way, and I think it is the only way, to reach this end, was by the institution showing an interest in the staff. I would not like to put the case so low as to say that Mr. Selfridge wanted to have his 2,000 people comfortable and interested for no other reason than because he could get the best work cut of them in that way. But I do say that there is no other way in which so admirable a spirit could have been infused into the staff. The following written ideals of staff man- agement were handed to me: 1. That Selfridge’s spells opportu- nity to the intelligent assistant. 2. That “merit” alone will secure advancement. 3. That the system of keeping staff records will be so thorough that no one can be overlooked. 4. It is fully realized that if a man is worth employing he is worth training and is entitled to a fair chance of proving his worth. 5. That “happiness” is imperative to “health,” and to get the best from anyone care must be taken to keep them (sic) in good health. 6. Intelligent management means: Knowing that one is dealing with living men and women and not ma- chines. That “human nature” made up of many characteristics, each requir- ing careful study and different treat- ment. .That “worry” is deadly poison and anyone so poisoned, can not do jus- tice to themselves (sic) or their work. Therefore, so long as the staff give their best services they cin rely upon just treatment. is ~ 7. All ranks will have an opportu- nity to assist in improving the ad- ministration by suggestions which will always be considerately received and (when adopted) recognized. When any suggestion is made that may in- dicate that sufficient thought has not been brought to bear on the sugges- tion before being made the assistant will have this pointed out in a kindly mzenner and care will be taken to assist the suggestor to think intelli- gently on the matter suggested with- out in any way discouraging further tracted a very high class of help. No place is better staffed. A few months 2go a young lady of title who had lest all her money engaged herself in an assumed name and was only identified when some of the other countesses who came to buy, recog- nized her on her job. One plan, which so far as I know is new, is that of the Staff Council. After the first week’s working it was determined to institute a Staff Coun- cil. A bright, popular assistant is attempts: thus no member of the staff will have reasonable cause to complain of lack of opportunity. Selfridge staff methods have at-1 chosen from every department. They meet weekly, with the Staff Manager in the chair. They discuss difficul- ties-and store problems, offer sugges- tions and record their decisions in minutes, which are multigraphed and distributed next day to each member of the Staff Council in their respec- tive departments, who paste these in the Staff Council Minute Book. They are then read by every assistant and all sign the Minute Book in an ac- knowledgment of having read them. The result of the first Store Council was that errors and complaints im- mediately fell 90 per cent. Another scheme destined to raise yet higher’ the standard of the place is the student scheme. The old Eng- lish apprenticeship system, not even yet obsolete, was the model. but it has been hugely improved upon. Un- der the apprenticeship system a young man or young woman want- ing to go into business pays a pre- mium and enters into articles of ap- prenticeship (callel “indentures” and signed by the parent or guardian) to serve for a certain number of years, always terminating with the atst birthday, because the law will not hold an adult to any contract but his own. As well as paying a premium for the privilege of working and be- ing taught, apprentices received probably no pay for the first year or six months, and. very small pay afterwards, until the end of the in- denture. The Selfridge store does not bind any apprentices to its service. Young people, having submitted to an ex- amination in geography, English and arithmetic, are selected for admis- sion as students. They receive five shillings a week, with dinner and tea at the expense of the house, and the buyers of each department lec- tures are illustrated by lantern pic- tures and samples of material. They write papers and answer questions which are marked and criticised by the lecturers and Staff Manager. As an inducement make the best of the instruction thus obtained © staff scholarships are given. Those stu- cents who have done the best work will, at the end of their training, go with the buyer of the department to which they are ultimately to be at- tached to the various markets there and abroad. In the case of students in the office or accountancy depart- ments, the scholarship takes the form ef a course in acountancy or short- hand and typewriting at a business college, paid for by the house. This system will have the effect of build- ing up a technically trained staff, ob- viously better able to handle custom- ers for the instruction obtained. The Selfridge store is thoroughly Pritish in personnel and spirit. There were people who at the outset feared a certain amount of prejudice against an American institution coming here for British trade, and obviously pre- paring to compete with British trad- ers. But the Selfridge store has identified itself thoroughly with the country whose commercial hospital- ity Mr. Selfridge is enjoyng. For instance, the Territorial Army was just in progress of formation when the Selfridge store opened. It is an to army of citizen soldiers replacing the old Volunteer system. Lord Rob- erts and other veterans have been warm supporters of it. Mr. Haldane, Minister of War, is admitted even by his political opponents to have made a fine thing of it. Members of the Selfridge staff voluntarily offered their services to the Government and « Selfridge Territorial Company was formed, with the Staff Manager Captain. On Empire Day the British fiag was run up and cheered from the bl LONG DISTANCE SERVICE MICHIGAN STATE TELEPHONE CO. as Prertas jc Y tecepnont \ ater Hot Graham Muffins A delicious morsel that confers an added charm to any meal. In them are combined the exquisite lightness and flavor demanded by the epicurean and the productive tissue building qualities so necessary to the worker. Wizard Graham Flour There is something delightfully re- freshing about Graham Muffins or Gems —light, brown and flaky—just as pala- table as they look. If you have a long- ing for something different for break- fast, luncheon or dinner, try “Wizard” Graham Gems, Muffins, Puffs. Waffies or Biscuits. AT ALL GROCERS. Wizard Graham is Made by Grand Rapids Grain & Milling Co. L. Pred Peabedy, Mgr. Grand Rapids, Michigan Crescent Flour Solves the Problem Just bear in mind, Mr. Gro- cer, that the flour question never bothers the house that handles ‘‘Crescent.’”’ No trouble in supplying the most particular trade—and no trouble to get new customers started to using it. Crescent flour is just so good that the first trial sack con- vinces the housewife, and each succeeding sack keeps her con- vinced—and satisfied. It’s the flour grocers are pushing. [f you’ve never sold Crescent flour, write us for prices and other information. VOIGT MILLING CO. GRAND RAPIDS, MICH. a a ea ~~ July 20, 1910 MICHIGAN TRADESMAN 27 roof. No pains, indeed, have been spared to identify the store with Brit- ish feeling. The men’s departments of the Self- ridge store have fully equaled expec- tation. With the exception, indeed, of the shoe department, which was rather badly placed at the beginning, they have all surpassed expectatior. A New York department store gets a greater volume of high-class trade in men’s things than any department store in London. Men of fashion pat- renize Sackville street and Bond street tailors; they get their hats where their grandfathers got them. It would be just as difficult to get them to buy shoes anywhere else than at Lobb’s as it would be to get them to change any of the other hab- its of a generation. More fashiona- ble trade has been done, however, than was anticipated and very much more middle class trade. In tailor- ing, for instance, quite a large busi- ress in custom-made clothes is done. Probably a man who would buy a suit of clothes at Selfridge’s would pay about as much there as he would pay a tailor who was a tailor and nothing else. He would not get his goods any cheaper, but he would get them better. Linings and finishings of higher grade than are usual here are employed at Selfridge’s. The range of price in custom-made goods is from about £3.10s to £6 a suit; that is to say, from $16.50 to $30. One of the greatest surprises was the amount of business done in ready-to-wear clothes. Selfridge’s have a much better class of trade in these things than anyone else, and 't seems likely that Selfridge '& Com- pany will create a new class of con- sumers for ready-made clothes. A London letter has often explained the difference between the ready-made clothes trade here and in America. One way in which a better class is being touched is through outing goods. A man in a hurry will buy a ready-made golf jacket or a “blaz- er” (colored flannel coat for the riv- er) when he would not dream of buy- ing a ready-made suit. But he finds the fit and cut unexpectedly good. He discovers that Selfridge’s have many more fittings to a size than he had anticipated; and the end of it is that he will presently try a negligee suit of some sort, which he can buy, of course, ready-made for a good deal less than he would have to pay for it to measure, and in which, until he experienced the advantage of the Selfridge methods in the other way, he would not have believed. He would also find the finish of Self- ridge ready-mades very much better than the run of the market. Similarly with shirts. Men who al- ways have their shirts made to meas- ure are the least likely to go to Self- ridge’s, although, of course, custom- made shirts are being sold every day there. But the ready-made shirt de- partment at Selfridge’s meets the dif- ficulties far better than they are met at most places. A man who is broad across the chest does not have to take his shirts with sleeves long enough for a man six inches taller than himself, and consequently six inches longer in the arms. There are a number of different fittings in each chest measurement. The London man is more exacting about his neck- wear, collars and small furnishings than the American. The Selfridge method has been to meet the Eng- lish requirement, not at all to try to force the American idea upon the English trade—London Correspon- dent Haberdasher. ——_—_ + ___ Experiments in Culture of Sponges. Sponges have been growing scarc- er and the better qualities are selling at greatly increased prices, even aft- er 2a “loading” of sand. Scarcity of the sponge has suggested the artifi- cial growing of them, just as water- cress, lilies and other water plants are grown. But there is a difficulty here. The sponge is an animal and not a plant. Experiments carried out in Mediterranean show that the cultiva- tion may he undertaken with great probability of success on the French coast, and it will not be confined to the shores of Tunis, as was feared when its possibilities first were dis- covered. Sponge from the opposite shores of the Mediterranean already have been carried to France and planted there and in years to come the sponge fisheries will be greatly extended by such methods. Fragments of sponge the transported to another locality heal in about three months and then to grow; irregular pieces soon become spherical and rapidly enlarge, adding twenty-five times their own value in the course of four or five years. The growth, of course, is slow during the first year because of the necessity for begin healing the wound caused by tearing off the fragment from the main body for transplanting, The character of the spongy tissue appears to be altered by cultivation; the dark tint becomes much clearer. It is not yet known whether there is sufficient change to alter the com- mercial value of the product, either for the better or for the worse. All these observations have been carried cn by two enthusiastic Frenchmen, Dubois and Allemand- Martin, in their laboratory at Sfax, Tunista. The re- sult, it is claimed, is the creation of @ science of “spongiculture,’ whose principles, if followed out on the lines laid down by its founders, will make foitunes for the diligent not only in France but in Tunis as well, the prod- uct being larger, better and easily gathered. more ~~. Monday Morning. Every man who works back of the counter should be in tipto> shape Monday morning. Whether the in- spiration comes from the Sunday service, the Sunday air or the Sun- day rest makes little difference if the mental condition is improved. Sun- day should be a preparation for Mon- day. It’s a bad thing for one on deck Monday morning with a tired feeling and a disturbed brain. It speaks dis- aster. It is the morning to have alert- ness. It is the morning to get busy. It is the beginning of six days of thinking and acting, and a good be- ginning is a good ending. W. E. Sweeney. The Invention of the Thermometer. It was not until the eighteenth century that the thermometer ap- peared. Among those who failed in their attempts to devise a heat-and- cold measurer were the noted Halley and the great Sir Isaac Newton. | These scientists endeavored to sup- | ply the needed instrument by means | of tubes containing oil, spirits wine, etc., but to no avail. It was reserved to one Gabriel Daniel Fah- renheit, an obscure and poor man liv- ing at Dantzig, to give the world its thermometer, | | at ot Fahrenheit had failed as a mer- taste for chemistry and mechanics, turned his attention to the problem of the ther- mometer. During his first series of experiments he used alcohol, but he soon became convinced that mercury chant and, possessing a was a more suitable substance to use in the tube. It was about 1720, at Amsterdam, that Fahrenheit turned out the mer- cury thermometer that has served as a model ever since. From the beginning Fahrenheit’s plan was to indicate on the tube the two points at which water is con- | gealed and boiled, respectively, and to | graduate the between. His | first was an arbitrary marking, be-| ginning at 32 degrees, since he had | found that the mercury descended qa | degrees more before coming to what he deemed the extreme cold resulting | from a mixture of ice, water and sa ammoniac. space It was not long before Celsius of | Yestigator, tific graduation of one hundred de- grees between freezing and boiling points. This suggestion resulted in the centigrade thermometer. Another in- one Reaumur, came for- |ward with another scheme of gradua- ticn of 80 degrees, the one that is accepted by the French. Despite the conclusions of Celsius and Reaumur, however, the Fahrenheit scale, on which the freezing and boiling points are marekd 32 and 212 degrees, re- spectively, holds its own throughout great part of the world. a Novelty in Reinforced Concrete. One of the novelties in reinforced concrete of heavy proportions has been tested by the large guns of the navy in the walls of the Panama Canal. Sections of the wall have |been built up as targets and are to be tested fully. In an accidental shot from one of the United States 12 inch guns the solid shot at 6 inch muzzle distance tore through the 8 foot wall seemingly with undiminish- ed speed. Apparently this would show that the shot would have pene- trated many more feet of the con- crete body. Examination proved, however, that the shot had risen up- ward steadily and had gone out at the top of the wall. According to this chance shot, it is believed by jarmy engineers that a few more feet of concrete would have let the shot out of the wall, leaving no debris and especially leaving no crack in the wall, 2-2. Only the borrowed virtues take a Stockholm suggested the more scien- | vacation. BS Ceresota Flour Spring Made tor Is a high grade Patent to those who want the best Wheat and sold JUDSON GROCER CO. Distributors i GRAND RAPIDS, MICH. MICHIGAN TRADESMAN July 20, 1910 —f =. - _ — _ ; = b SS TAS —— ta -WOMANS:WORLD ene Supplying the Missing Link in Na- ture’s Chain. Written for the Tradesman. No sane man of mature years pre- tends to understand women. If can- did, he freely admits that the sex is too wonderful for him. So, when we see sme young fellow leading his bride from the altar, smiling and happy and confident that he can make her happy, we older ones shake our heads gloomily and say to ourselves: “Poor boy! If only there were some way by which he might learn that intricate piece of pschological me- chanism known as a woman’s mind and heart before attempting to run it.” We feel as we do when an en- tire greenhorn takes a_ high-power automobile out of the shop and goes to speeding up. Momentarily we ex- pect a collision, a smash-up or a plunge over an embankment. While the underlying springs of ac- tion governing woman’s conduct are absolutely incomprehensible to the masculine mind in its present state cof development, there are certain well-ascertained facts regarding her that have been learned empirically. To acquaint himself with these the candidate for matrimony should use all diligence and, in the case of his failure to acquire this so essential knowledge, measures should be taken to force it upon him. One truth that is established be- yond all peradventure is that every wom in wants to be set up on a ped- estal and adored by some man. If required to state in mathematical formula the exact proportion of wom- en who are indifferent to masculine attention and admiration, I should say on the spur of the moment that it is only a very little fraction of 1 per cent. On further consideration 1 should make the denominator of that fraction so infinitely large and the numerator so infinitesimally small that when the percentage expressed was computed upon the total number ef women in existence the result would be less than one woman, in fact, less than any assignable or ap- preciable portion of one woman. Are there no exceptions to this rule? None whatever. I should be perfectly safe in offering a round mil- lion of gold dollars to anyone who could bring to light a woman who would not be susceptible to masculine flattery. Not that I have the million dollars, by any means; but I could find or beg or borrow the money leng before anyone could find so anomalous a woman. Whether endowed with the “comeli- mess that will make her likely ever to receive the coveted admiration or not, it makes no difference. Cross- eyed, jimber-jawed, homely as a mud fence, a woman craves it just the same. Moreover, to satisfy the de- sires of the feminine heart, this ad- miration must be kept going. The re- cital of her charms and fascinations in endless reiteration is what pleases her. As soon as the record is run through the machine once she likes tc have it put in again and is unhappy if she isn’t hearing the same old tune. She delights in feeling that in- cense is perpetually being burned in her honor, even as the fires upon the altar of the Roman goddess Vesta never were allowed to go out. So much for the woman’s side of pthe case. Now, as to the man’s: A man certainly does not object to pay- ing court to an agreeable woman or to making frank expression of his af- fection and regard; but he does these things with a cettain object in view. That object attained, he calculates he is done. He woos a woman just as ke purchases a horse. He buys the animal and pays for it. The transac- tion is closed. He does not keep on paying for it. He courts a woman, wins her and marries-her. It is an important occurrence, but it is all over and he feels free to give his whole attention to his other affairs. He can see no reason why he should keep. on courting and courting and courting and courting. That care as to his personal appearance when in her presence, those loving attentions, those sweet and silly speeches were, like the “livelier iris on the burnished dove” and the “fuller crimson on the robin’s breast,” assumed for the time and the occasion and, having fulfilled their mission, they may now be dis- carded. He has told the lady of his choice, once for all, that she is the most charming woman in the world and made good with matrimony and living expense money. Let that answer. Dull brute that he is, he may see ad- murable traits in other women and call her attention to. the same, but as to a ceaseless lingo about her beau- ty and grace and the spell of her presence, for which her ears fairly ache—to him it would seem as need- less and tiresome as did the arith- metic review at the beginning of every term in the old district school, when he was compelled to turn back tc the front of the book and zo through notation, numeration, addi- tion, subtraction and short and long division for the twentieth time and against his boyish wishes. There is the situation. On it hang rot only innumerable heartaches, si- lent, secret and unknown, but count- iess divorce suits, blazoned out in the pitiless glare of public sight and criticism. Just why does Mother Nature make 2 man so that his devotion or, more strictly, his expression of devotion, will be short-lived, epheméral and make a woman so that she craves it shall be constant and perennial? This is a hard question. There seems to be a little slip in the old dame’s cal- culations that can not be accounted for. Has the evolution of the two sexes been unequal? If so, which has fall- en behind and which has _ forged ahead? Is this desire for masculine admiration a useless relic of an out- grown stage of development? Will there appear in countless eons of time a type of woman who shall care noth- ing for it? From anything now known of the sex, this is inconceivable. A woman will stand much as long as her personal attractiveness is not called in question. A suit was re- cently begun in one of the courts of Chicago in which the plaintiff, who is the wife of a policeman, sets forth that her husband choked her and near- ty strangled her, but she forgave him for that. Later he broke the furni- ture and smashed all the dishes in the house, but even that did not de- stroy het love. Then he tore her fin- est shirtwaists to shreds, but love again conquered resentment. The limit of endurance was reached, how- ever, when on her birthday anniver- sary her husband cruelly told her she was “not swell enough” to walk in the park with him. That settled it. Divorce proceedings came next. This crass item, culled from a newspaper, is wonderfully illumina- tive. It forms a complete exposition of about all that is really known fe- garding wotnan’s nature. The othet sex, in the particular we have under consideration, has shown neither advancement nor retrogres- sion since the earliest recorded times. Take the story of Adam and Eve in Eden. It is perfectly plain that Adam, with nothing in the world on_ his hands but a little light gardening, had already begun to neglect poor Eve before the serpent appeared on the scene at all. The wily tempter un- derstood Eve’s case far better than Adam did. The serpent beguiled Eve. How did he begin beguiling her? With talk about the tree of knowledge? Not if he had the sub- tlety with which he always has been credited. Instead he began by telling her about her wonderful eyes and the long sweep of her lashes and her matchless, pearly complexion, and so cn, and so on, until she was in a frame of mind that she would listen to all he had to say regarding the tree of the knowledge of good and evil, or any other abstruse theme he chose to discourse upon. Alas, poor Adam! And, alas! that the bat-blindness that sealed his eyes has been passed down to all of his sons, so that no one of them in all the ages since has of hisown wit been able to discover that the way to keep @ woman contented and happy and se- cure the utmost measure of her devo- tion and self-sacrifice is to continue after wedding days are over a perpet- val outpouring of the sweet airy nothings of petting and praise which advanced his cause as a lover. Civilization consists largely in sup- plementing by art the scanty sup- plies furnished by Nature. Plainly if 2 man can not of himself grasp a vi- tal fact, it must be taught him. So let there be prepared officially a kind of- catechism setting forth in plain phrase the method just described of keeping a wife happy—which is at once sure, simple, easy and so dirt cheap!—and let every applicant for a marriage license be required to re- feat the answers of this catechism verbatim. Then let it be enjoined upon all ministers of the gospel, judges anid justices of the peace that, however brief the form of vow used in per- forming marriage ceremonies, it shall under no circumstances omit a emn declaration on the part of thx man that in the entire future, as he has in the near past, he will continue to court this woman, without cessa- tion or interruption, until death does them part. Quillo. Oe Light Weight Footwear Best. Persons whose feet are sensitive may save themselves much suffering 'n watm weathet by adapting their footgear to the change of tempera- ture. It is a fact that once the fect swell from heat or irritation caused by it, they are more likely to give pain again, and so much trouble may be staved off by putting on thinner hosiery, as well as shoes as soon as the days are warm. sol- Lisle hose should never be worn by any person whose feet seem inclined to burn, for there is no give to lisle thread, because the yarn is tightly twisted, and so there is no softness. Cotton, even of a coarse quality, has softness, and that which is thin is the mest desirable for sensitive skin. Sad to relate, it is expensive, compara- tively. Calfskin or heavy leather of wax finish should not be worn after cold weather is over, for both are warm, the latter especially so, because the wax fills the pores of the leather and all ventilation is shut off. Kids, white canvas and_ russet leather are best, and a sole heavier than paper quality should be chosen. as one that is too thin immediately admits the heat of the pavements and so irritates the feet. Powdering the feet carefully every day before putting on stockings is another simple treatment which will make for comfort, especially when all crevices between the toes are dusted, for friction of the skin will thus be prevented. Where irritation is ex- treme, rubbing the feet carefully with cold cream and then powdefing will frequently prevent the trouble, and if the superfluous grease is lightly wiped off before powdering the ho- siery will not be soiled. It is as essential that stockings should fit the foot as that shoes should. If too tight they will cramp the toes, while if too loose they fold into creases that cause pain. This fact is sometimes an explanation of much suffering with the feet. Anne Boyer. ey ¥ SS Ve ee ee July 20, 1910 MICHIGAN TRADESMAN MAPLE OAK CIRCASSIAN WALNUT MAHOGANY HE ABOVE HALFTONES were made direct from the wood. This gives a crisp, sharp detail that is lost by the indirect method. If you want cuts which will show the goods let us make them by this method, which is peculiar to our shop. @& @ Halftones Etchings, Wood-cuts Electrotypes b Illustration for all Purposes eb Booklets and Catalogues 2 | fradesman Company, Grand Rapids, Mich. 30 MICHIGAN TRADESMAN | July 20, 1910 AFRAID TO BE HAPPY. Peculiar Affliction of Many Well- Meaning People. Don’t be afraid to be happy. There are all kinds of superstitions. A superstition is a sore spot on the soul. Unless cut out it is liable to cause spiritual blood poisoning. It is a point of panic which is always in danger of spreading and throwing you into a state of fear, which means mental and sentimental paralysis. Even a trivial superstition is a nuis- ance. Some people dread to pick up a pin with its point lying toward them, vr its head, I forget which. Some have a horror of Fridays or will not sit down with thirteen at the table for fear one of the number will die be- fore the year is over, and others tremble for what will happen be- cause they saw the new moon over the left shoulder. Even intelligent persons retain lin- gering remnants of this virus in their otherwise rational minds. A college Fresident once refused to make the thirteenth at a dinner and explained that, while he did not believe there was anything in it, still there was no use flying in the face of Provi- dence. But of all superstitions the one which causes the most useless an- neyance is the notion that something bed is going to happen because we ete so happy to-day. To many of us it comes as an occasional qualm; to others it is a sort of settled convic- tion, a miserable philosophy of life: When the family are all gathered ‘n delightful reunion, be sure to spring the cheerful observation that you will probably never all meet again. When your friends come around the festive board do not fail to wonder which will be the one to die. As you enjoy your days with your wife cultivate the habit of spec- ulating as to which one will be taken away first. Never look at children playing without heaving a_ sigh to think how soon those merry days will pass. Go ahead. Spoil every dish of joy Fate offers you by sprin- kling quinine in it. Dramatists and novelists ‘and all literary folk overdo this sort of thing. Whenever the heroine steps forward to exclaim that she is so happy and radiant and blissful and that her cup of joy is foaming over, you can rely upon it that the villain is about to enter and muss up everything. It is a dramatic contrast that is tempting. But the worst thing you can do is to dramatize in real life. Every day existence would be reasonably agree- able if we did not constantly edit it tor publication. There are vast sweeps of joy in Nature; reality is usually sweet; it too sweet; we have to spoil it for sheer contrariness. Whoever made this sublunary plan- et with its men and fishes evidently intended life to be pleasant. Every law of Nature is attended with pleas- urable sensations. There is no doubt that birds love to fly and sing and eat worms and build ne ts. What all animals have to do }|-y nature they evidently like to do. [ach of our necessary bodily function-, as eating, 1S ' drinking and sleeping, is delightful. |The whole orchestra of the universe is tuned to joy. Then why be afraid to take a lit- tle joy when it comes our way? I am not speaking of sin and folly and mis- takes and shiftlessness. All that is another story. But as to this common lot of mankind, would we not be much better off if each let himself be as happy as destiny gives him a chance? When happiness comes along say, “Come in! Glad to see you. Sit dewn and stay as long as you can.” That is better than saying, “Now, you move on. The last time you were here Calamity followed you. You can not fool me. You always have some- thing up your sleeve.” We do not need recipes for happi- ness so much as sense to appreciate what we have. The world is full of philosophies, religions, doctors and quacks to instruct us how to be bliss- ful. We eternally tinker with our- selves, trying a new medicine or a new faith to if we can not by hocus-pocus get what is already ours by fact. For we are happy most of the time, only we treat happiness as if it were a piece of cheese in the mouse trap of destiny. There are two great enemies to present enjoyment, To-day, we might say, full of primal waves of joy which thrill ever through the world. To- day stands crucified between two thieves, To-morrow and Yesterday. Out of yesterday and regret. sec come remorse Out of memory rise the foul mists to obscure to-day’s sun. Alas! “It might have been!’ also “What a fool I was!” likewise “Why did it ever happen!” Now, the one gcod thing about the past is that it is past, that it is there and not here. And that is the one thing which we forget. On second thought there is an- other good quality in the past, which is that a past mistake or sorrow is just as useful as a pedestal on which to erect to-day’s joy as a past pleas- ure would have been—often better. It is a poor rule that won’t work bcth ways; and if the lugubrious wail of Tennyson be true, that “Sorrow’s crown of sorrow Is remembering happier days.” it ought also to be true that joy’s crown of joy is remembering worse days. The other thief is To-morrow. From there come apprehension, foreboding, and all that pestiferous crew of menr- tal pirates. But what’s the use? If calamity is coming we will be all the better prepared to meet it if we have kept up our nerve by joy to-day than if we have worn our souls out fight- ing the shadows of the approaching monster. To-day is a priceless gift. that is mine. It came baptised with the dews and consecrated with the rose clouds of dawn; it spreads its banner of glory twelve long hours in the sky, and at night it fades into starry splendor in sunset hues more gorgeous than those of daybreak. It is the immediate jewel of all living creatures. It is required of me only to take it. Why postpone life? My mother once had a hired girl It is all whom she found one afternoon sit- ting by the kitchen window weeping and wiping her eyes with her apron. “What’s the matter, Mary?” asked mother. ecreregirequirdflu u lu bgky u “Oh, I dunno. I was just sittin’ here a thinkin’.” “What were you thinking make you cry?” “Oh, I dunno. I got my work all done and the kitchen all redded up, you know, and I just set down here and I didn’t have nothin’ else to do and I got to thinkin’.” “But what about?” “Oh, I dunno. I just was thinkin’ what if I was married, and what if T had a little baby, and what if I took the little baby down cellar with me to git some molasses and what if I sot the little baby down on the floor and turned around to draw the mo- lasses out of the bar’l and what if there was a big ham hangin’ up right nn of to ever the little baby, and what if the; string broke and the ham fell down and—killed—the—little—baby!” Frank Crane. co aie ae it Carried Away With It. Newdad—I’m sure of one thing—| that baby of mine won’t have the slightest difficulty in walk. Olbatch—How’s that? Newdad—-He insists on my giving him Westonian demonstrations an hour or so each evening. learning for OH 7, The Value of Borders. There is no gainsaying the fact that iborders in advertisement setting have ‘come to stay. Why? Simply because | the border to the advertisement is ithe same as a frame to a picture. It "gives the advertisement a_ pleasing appearance and at times distinguishes it from numerous other advertise- | ments more striking to the eye and more apt to appeal to a large audi- ence with a border than without. Therefore, while an advertisement i'may be nigh perfect in makeup, timce- ly and desirable in’ many respects, these qualities are strengthened when we surround it by a design or setting fit to the nature of the article or busi- advertised. The border then unites with the word picture so as to produce completeness, which must at- tract and hold the attention of the reader and accordingly produce good results. Within the past few years there has been no end of neat and attractive styles of borders, so there can be no excuse on this score. This increase in the number of styles is truly an indication of the high value placed upon them by advertisers and shows conclusively that this sort of ornamentation is pleasing to the eye and has come to stay. R. H. G. Smeltzer. ——— i Ress not be The way to go after them is to develop modern mer- chandising methods. house Gverthrown by abuse. The catalogue can Furniture inferiors elsewhere. fair treatment as though Klingman’s Sample Furniture Co. The Largest Exclusive Retailers of Where quality is first consideration and where you get the best for the price usually charged for the Don’t hesitate to write us. in America You will get just as you were here personally. Opposite Morton House Corner Ionia, Fountain and Division Sts. Grand Rapids, Mich. GRAND RAPIDS MICH, Prompt Deliveries The Largest Manufacturers of Store Fixtures in the World on Show Cases With our new addition we have a capacity of about $2,000,000 annually. We know we give the best values. Let us figure with you whether you require one case or an outfit or more. Write for catalog T. GRAND RAPIDS SHOW CASE CO. (Coldbrook and Ottawa Sts.) > de < % 4 “ —_\ - *% < & ‘ ~ F&A eS $ * a x 1 a = ee & ~ We ) ; A we oe ae > 4 e ce < ~ | & “4 4 2p 4 ~~ $ “AG ¥. a ¥ * t '. ty. as e 4 ae: Se July 20, 1910 MICHIGAN TRADESMAN 31 DOG DAYS. No Relation Between Them and De- generacy. Written for the Tradcsman, Is the average man more prone to delinquency during the heated term? Isn’t the average customer a little more penurious and touchy during the time Old Sol maintains his per- rendicularity and amuses himself vaporizing sweltering humanity? Is the best natured and most de- pendable clerk in the whole store a little apt to let down during dog days, forgetting his erstwhile suavi- ty and lapsing into moments of tem- porary forgetfulness, playing peek-a- boo with the clock and longing for the closing hour? Isn’t the average merchant himself liable to develop grouchy symptoms strangely unlike the even-tenored ways of that gentleman—times when he is unwontedly blunt in his address both to clerks and to customers; times when, apropos of nothing in particular, he snorts and storms and raises heck generally? These are manifestly questions for the casuist. I wonder if they are ac- tually so—these Strange symptoms— cr if they only seem to be so. Ii they ‘are only in the seeming, why are they there? Is hot weather pro- ductive of delinquenc? Do we ac- tually have more devils during these scorching, withering, blistering days and nights of summer? If not ac- tually more devils, do we have more alertness and aggressiveness on the part of our one orthodox Devil? Does perspiration and other bodily discomforts incident to a blistering sun make a man less trustworthy and civil and moral? Can a man be a perfect gentleman when it is a hun- dred and three in the shade? Alleged Influence of Sirius, Do you see yon brilliant star in the heavens? That is Cirius, the dog star; Cirius the ill-omened, pestifer- luminary whose influence is thought (or rather used fo be thought) to be prolific of harm. OUuSs Cirius is fifteen times as large as ctr sun—and that’s going some. Sup- Pose you could travel as fast as a ray of light, and suppose that ray of light traveled so fast it encircled the earth eight times in a single second—well, if you were just that speedy and got it into your head to make a call on Cirius, the dog star, it would take you just twenty-two years to reach your destination. And that is only another way of saying that it is quite « piece to Cirius. Some one with a mathematical penchant (and some spare time on hand) has estimated that it would take a cannon ball fly- ing nineteen miles a minute two mil- lion years to make the transit from the earth to Cirius. So it isn’t likely that any airship lines will be estab- lished between us and Cirius. And yet in spite of the evident re- moteness of Cirius, the dog star has long been thought to have much to do with the summer troubles of peo- ple. The ancient Egyptians, so we are informed on good authority, re- garded it with mingled apprehensions of hope and fear. The Romans, who had a clever way of worming them- selves into the good graces of every- thing under heaven they could not bluff into submission, sacrificed a dog to render the star propitious. “Parch- ed was the grass and blighted was the corn,” sang Virgil, “Nor *scape the beasts; for Cirius from on high with pestilential heat infects the sky.” Now if Cirius is actually responsi- ble for our sins and misdemeanors committed during the summer months he thas much to be responsible for truly. But this thing of imputing human weaknesses to a remote as- teral body strikes the modern mind zs being a trifle naive. There was once a time in the development of men’s minds when stars were sup- posed to play an important part in human destiny. Napoleon spoke much of his “star;” but with him it was a figure of speech, and doubt- less he attached very little real sig- nificance to a literal star. The mod- ern mind is inclined to look nearer home for the cause of his delinquen- cies and shortcomings. Shifting Responsibility. Now the chief value of this old, Pre-scientific idea of the supposed malign influence of Sirius illustrates a well known tendency of human na- ture: namely, the disposition to shift responsibility. Has somebody blun- dered? It wasn’t I; it must have been the other fellow. Is Billy Pat- terson struck? Well, who © struck him? Not I. Enquire as you may, nobody knows. Our first parents are said to have started this custom of shifting re- sponsibility in the Garden of Eden. We have inherited the penchant, If somebody blunders and the lightning express fails to slow up, and crashes at full speed into a freight train on the main line, hurling scores of men and women into eternity in the twin- kling of an eye, you search in vain for the guilty party. Nobody is will- ing to admit that he was in error. And so it comes about that, from the least to the greatest, we are pre- eminently excuse - making bipeds. Things are unpropitious. Our envir- oOnments are not congenial. We have not any chance. If we only had a veal opportunity. Why can’t we be absolutely candid with ourselves? Is man a plastic non- entity to be moulded into this, that or the other shape, according to the peculiar mould of his surroundings? Must I impute my sins and _ short- comings to somebody or something else? Why can’t we learn to take our medicine? If I fail it is because of some defect in my plan or the lapse of energy back of the plan. You can’t beat a real man out of his in- alienable rights. Most difficulties that men find under the sun are imagin- ary; but even if they are real your determined man dissipates them by the white hot energy of an agressive will. Some so-called men have a perennial streak of childishness in them; they are forevermore palliating their own sins by imputing sinister | influences to others. Thus doth the mind play bins upon itself. Dealers in one line opine they could make good in a | hurry if they were only in some other line. The other fellow’s profits seem longer than our own. Less also does his difficulties appear to be. The store isn’t located where it ought to be. We could do better on another cor- ner-—in another city—with a different class of people to cater to. The win- dow trimmer could trim better if he had other lines. The advertising man could pull in more trade if he were only foot-loose to spend with lavish hand. The clerk could sell more goods if—but what’s the use? Now the sober truth is Cirius, the dog star, has absolutely nothing to do with your midsummer escapades. And another thing, analogous but not identical, that you can do any- where, at any time, the thing that you are fitted to do. Jf you can build is "up a big business anywhere you can build up right in your own town and amongst your own kith and kin, You} con’t have to go to Chicago or New| York to launch money-making enter- | prises, and you don’t have to have im antique writing desk and_ pictur- esque surroundings to write a classic If the thing is actually in your sys tem you can pound it out on a brok- typewriter and sell it to your publisher on a_ royalty _ basis. | The thing to do is for you to get | Lusy in your own small corner. Eli Elkins. Umpire To Blame. “You say you were away from the office yesterday because of illness?” | said the stern employer. “Yes,” replied the young man, who knew he was discovered. “Several of the umpire’s decisions made me sick.’ 23> It is good evidence you have only half a truth when you think you have a monopoly of all. —_——-_oe2.-__._.. Nothing will help you more than nelping a man when en-down you do _ not TR - YOUR DELAYED AC FREIGHT Easily nd Quickly. We can tell you BARLOW BROS., Grand Rapids, Mich Ww “MORGAN” Trade Mark. Registered. Sweet Juice Hard Cider Boiled Cider and Vinegar See Grocery Price Current John C. Morgan Co. Traverse City, Mich. } Your customers like it BECAUSE MINUTE It is absolutely pure. It requires no soaking. It can be cooked in fifteen minutes. It is never soggy lumpy. One package makes six quarts of pudding. You ought to like it SASS or G BECAUSE i 4 It always satisfies your AONAYS READY i customers. TAPIOCA It brings to your store 4 the best classof trade. MO SOAKING 4 It moves; it’s a real Staple. It pays you more thanan ordinary profit. If you have Minute Tapioca in stock, push it. It will pay you. If you haven’t it, send us your jobber’s name and we will send you a regular package to try in yourown home. A trial will tell you more in a minute than we can tell in an hour. When sending for the package ask for ‘‘The Story of Tapioca.” it’s free. We are ready to do our part. Are you? MINUTE TAPIOCA CO., 222 W. MainSt., Orange, Mass. want to. CITIZENS TELEP Exchange during the past two months, MORE THAN 10,4 exchanges in its system. And its stock is a GROWTH INCREASES INVESTMENT But added telephones mean at once increased income. Has enjoyed a net growth of more than 200 telephones in its Grand many exchanges and long distance lines, so that it now has In its Grand Rapids Exchange alone, and about It has already paid FIFTY QUARTERLY DIVIDENDS INVESTIGATE IT HONE COMPANY Rapids anda great growth in others of its 60 TELEPHONES 25,000 telephones in other good investment. Pann SEALED B OXES! mecca Gi smmmenamennemantins 2 P Boxes-60in case (12025) - 5 Boxes- 241n case (120'S) BEST SUGAR FOR TEA AND COFFEES Oo bo A. A TRADESMAN July 20, 1910 Py 4, rae he S Z SSS = e 7 > wo wo Be —_ . 2. 2..5 = = ~ = = z - é = = t- ae Zz é ZB ‘ e " > Vim), = a = fy a — FR Ste, ea RSE vo 5 $ ce 4S = ww © yi z f\ av O\\ a i\\ y\ \ ha We CTA wr Vn IPI IIL DY, Ks yh | . ACD Vd LAE CT af ; Ce = Resultful Methods For Securing the Country Trade. Written for the Tradesman. In last week’s Tradesman attention was called to the increased sense of awareness and to the growing appre- ciation of better shoes on the part of country customers. This is, of course, not a theory but a condition; and it has been brought about by conditions which are not far to seek. Country people have more leisure, more money, more intelligence and more ideas of the proper sort of footwear than they ever had in this country, and this very circumstance 1s a challenge to the wide-awake shoe dealer of the smaller city or town. In order to avail himself of the vast new possibilities implicit in the outlying territory surrounding his town or city he must cover that ter- ritory with advertising. Mail order people are after the shoe patronage of people who should, by every con- sideration, deal with local shoe mer- chants. And now and then certain parcels come in by express—parcels which look to be about the size and shape of shoe cartons—addressed to percons living within a radius of four five miles of the town. The probability is these parcels contain shoes. They may have cost the con- sumer anywhere from $2.95 to $5; but the chances are dollars to dough- nuts the local dealer can actually sell the recipient of the parcel a better pair of shoes at the price than the catalogue house from which they came. But how is the consumer to know that? He has no secret process of divination. He is not a_ so-called mind-reader. But he is a reader of advertisements; and the catalogue peo- ple have thoughtfully supplied him with shoe advertisements to read. He does a pardonably natural thing, therefore, to go in his day of shoe need; to the very people who have supplied him with literature about shoes. Now there are certain laws govern- ing trade in this country; and one of them is a very definite prevention of what is known as “restraint of trade.” Any man, whether he has a small store in a country village or a colos- sal mail order house covering sever- zi blocks in a big city—any man has a right to go after business in legiti- mate ways. He can map out trade- winning campaigns of any magnitude of which he is capable; and he can inve:t several dollars or several hun- dred thousand dollars per annum in advertising. And the law. guarantees equal rights, privileges and immuni- ties to the little store’eeper and the hig catalogue man. The local shoe dealer of the lesser municipality may or “Ae feel like ousting forcibly the cata- logue barons from his local serves; but he can not do it. pre- There is only one way he can dispute the cutsider’s right—-and that is to prove to consumers in that circumscribed territory that he, the local man, is prepared to render a better service than the outsider. That he can do if he is willing to pay the price. Covering the County With Shoe Advertisements. I have a shoe dealer friend in a city of some thirty thousand inhabi- tants who is now getting ready to go out on what he calls his mid- summer advertising trip through the county. My friend’s town is not the coun- ty-seat town, but it is by all odds the largest town in the county; and naturally the merchants of the town draw very heavily on the trade. goods, country In certain lines such as dry jewelry, furniture, hardware and cutlery, farm implements, cloth- ing, haberdashery and Shoes the town is well equipped with excellent re- tailing establishments. My friend’s shoe store is one of the best equip- ped stores in his part of the State. He has built up this business within the last ten or a dozen years. Every summer as the dull season approaches he provides himself with several thousand cardboard and met- al signs, with a good strong buck- board and horse, with a tack ham- mer and a generous supply of nails and tacks and drives out into the country. Some of his cardboards are stock shoe signs which he buys from an Eastern concern and some are cardboard signs gotten out by local printers. All of these card- board signs are treated to a coat of paraffin, which makes them imper- vicus to water and prolongs their service indefinitely. They come in different shapes—r2x18 inches, 18x24, 6x18, etc. Each year he puts out, in addition to these cardboard signs, 500 or 1,000 sheet iron’ signs. (These are, of course, stock signs which come from a concern making a spe- cialty of such things). These he nails securely to barns, posts, trees, telephone poles, etc. He stacks this advertising matter in the back of his -uckboard in separate’ compartments and selects the card to be used ad- visedly. He takes his time and does the work thoroughly. He is careful, you may be sure, to ask permission if he is in doubt about the propriety of putting a sign in a certain place. He knows that it pays to make haste slowly in such matters; for a sign nailed up on a tree near some farmer’s front gate may lose one that 1jfaimer’s trade. And then, of course, if the farmer resents your putting it there, he or one of his boys will pull it down and destroy it. So my friend goes about his work systematically; makes a sort of out- ing of it. Takes time to talk with every farmer he meets; asks him about corn, small grain} fruits, etc., and shows that he is really interest- ed in him. In this way he has broaded his circle of acquaintance- ship in a wonderful way. He carries with him little souvenirs—post cards, lead pencils (with the store name on them) and other little inexpensive things; also a generous supply of If he is talking to a farmer smoking a pipe he will reach down in his buckboard and fetch out stogies. who is a stogy, saying: “Pretty hot for a pipe! Try a stogy on me for a change.” In this way he makes friends. And then by taking time he uses his outdoor advertising to bet- wr advantage. For instance, he says he will often put as many as a dozen nails in a metal sign; says it pays to nail them up securely while you are at it. They will last for years if you nail them on tight. But that is just what your disinterested man doesn’t do who is sent out by the merchant for that purpose. He is in a hurry to get through the job and get his money. Shoe Booth at County Fair. my friend’s county there is held each year during the month of August an old-fashioned county fair. They have one of those _ old-time, covered-in amphitheaters, with the In ICHIGAN SHOECOMPAN W holesale SHOES 146-148 Jefferson Ave. AND RUBBERS Selling Agents BOSTON RUBBER SHOE CO. DETROIT If You Want and if you haven't seen the a postal for samples today. The Bertsch To Hear the Cash Register Jingle Stock Up Right on Gloris Oxfords For Women -Some dealers play the high priced Oxfords to a finish—sort of forgetting there are a lot of women that are going to want Oxfords—good snappy ones, too— that can only manage to pay $2.50 per pair for them, HEROLD-BERTSCH SHOE CO. Makers of the Famous H B Hard Pan and Grand Rapids, Michigan Gloris Oxfords let us have Shoe Lines ce TRADE MARK Fy? Ni NS xX 4 som — ie gle ss July 20, 1910 MICHIGAN TRADESMAN 33 show-ring in the center. And they have all the time-honored attractions of the country fair, together with a brand new leading attraction each season. This year, for instance, they aré going to try to get a professional aeroplanist to give them a few thrills, Several years ago it occurred to my friend that the county fair would af- ford him a splendid opportunity to advertise his shoes. So ‘he got a fair sized tent, some 16x20 feet, had it built so one side could be raised and supported on poles (which were painted a beautiful sky-blue with red trimmings). He had the tent divid- ed into three compartments, one for men, one for women and one for his Own private use. He had some cane rockers and some green-tinted oak chairs for the comfort of his visitors; had some posters and inexpensive pictures hung or pinned to the tent walls; had a soft pine floor laid and some gay and festive little rugs on the floor; had a water cooler and some glasses; had mirrors, combs and brushes in both rooms, and you may be sure he had some shoes there, the two elegant glass cases—his findings caes. One of these was filled with a choice selection of women’s and children’s shoes, while the other case cisplayed men’s new and stylish foot- wear. He had also sundry kinds of souvenirs—all bearing, you may be sure, the firm’s advertising. He had peper fans, shoe horns, post cards, lead pencils, megaphones, etc. In front of the tent and running its full length was a big banner announc- ing: “Bauer’s Headquarters” (and in smaller letters below), “Come in and Cool Off.” This banner was painted on heavy duck, bound with half inch rope and securely anchored. As the tent was conspicuously located, everybody who attended the fair saw the banner—and most of them, at one time or another, went to have a cioser view of the novel “Headquar- ters.” Bauer had a young man (one of his clerks) to assist him, and one ef them was on duty all the time. The young man had a cot in the private room and slept there at night. My friend told me that this is the most profitable form of country ad- vertising he has been able to devise. Feople are coming to the shoe read- Guarters all during the day. They drop in and sit down, have a look in the mirror, arrange their hair. get a drink of water, take a paper fan or a megaphone, look at the shoes, ask questions about styles, prices, etc., te:l who they are, where they live znd a hundred and one other things that give the shoe merchant a line on his country patrons. This method of getting out with the people when they are enjoying their one big mid- summer festivity is one of the best advertising stunts I know of. The original cost of the tent was slight compared with the results secured, and it has been used now for three seasons and is still practically as good as new. The only additional expense is the money spent for sou- venirs and the expense of transport- ing the outfit from the city to the town where the fair is ‘held, board for himself and assistant and a small see for the privilege of operating his booth. The dealer friend of mine tells me that the enquiries he receives about shoes and prices, the evident interest that the country customers take in the wares displayed—and finally the actual orders that he and his clerk book for shoes right there on the ground—-convinces him that this is one of the very best methods of go- ing after the country shoe trade. A Select Mailing List. In spite of all that thas been said on this subject shoe dealers seem slow—I mean the shoe dealers of the smaller towns and communities—in acting upon the many good sugges- tions which have been made. “Oh, that method is so common,” Says One man. [t isn’t common— unless you make it so. “But it costs so much.” Well, you don’t have to put out your circulars in five and ten thousand lots. Make the list select—that’s the very point. By consulting your records you will know what country people bought their summer shoes from you last season (or at least you ought to be able to have this information at hand). Very well, then, have all of these old customers been supplied this season? If not, why not? What about the seventeen old customers who have not come in for seasonable shoes? Circularize those seventeen old customers. Write them a letter thanking them for their patronage, telling them about the amplitude of your present stock of seasonable and modish footgear at proper prices, in- vite them to come in and see some of the latest and niftiest creations in the footwear line: assure them - of your willingness to please, to make right any possible difficulties and to serve them to the best ability. One dealer in getting out this sort of advertising matter is just now stressing a particular feature of his service, namely, his expressed desire io give careful ‘heed to the individ- uality-requirements of his patrons. He will make it a care to fit every type of foot, for there are vast dif- ferences of your Some are short and plump: others are narrow and long. Some re- quire a straight last: some take a “swing” last. It is his business to know. He measures the foot; goes by actual space-requirements rather than arbitrary sizes. That line of talk is good; but it’s chief merit in this connection is that it illustrates how you can feature something in circular letter. Now with a select mailing list people who have hitherto traded your store, or a list composed of substantial people whom you wish to secure as patrons, you can work sys- tematically, just as the mail people do. And they work the never-give-up principle. Suppose the first letter is ignored, do these cata- iogue folks get pestered and quit? Not much. They keep fighting it out on that line until they win—or know why. And that is what the smaller shoe dealer of the lesser community must do. Cid McKay. a Go over the buSiness thoroughly with a view to stopping leaks, of at order on your ! re . CHIEAGO £ ALES ROOM <. a ho, 3 a ? as > | op ee ; jy af ‘4 aa ae at i) 4 an yAcdn; HV 4 a, Yi Sod, rd 1 Ys y Wias HWA 899 473 Ha te Wy a 49999979793 43399 Z ANC Z Wi 7 err Taj oe DEY, IAA S— _ ite ANNOUNCEMENT @ Our general offices and consolidated Dixon and Chicago Shoe Stocks are now located in spacious new quarters at 241-257 Monroe Street and 135-143 Market Street, on the northeast corner. All our various lines of shoes, including Wales-Goodyear Rubbers, will be carried in stock at Chicago. @ “Red School House”’ shoes for boys and girls, ‘The Ameri- can Beauty’’ ling “for women, “The Watson”? and “Civil Service’’ shoe for men, made of the best always, has given these brands their reputation as Universal Sellers. @ We invite your inspection of our new quarters and Sample Lines. WATSON-PLUMMER SHOE COMPANY Exclusively Manufacturers CHICAGO AND DIXON, ILLINOIS Some people’s feet are over- ly wide across the ball and extra high in the instep. Our Bekvan (calm comfort) is absolutely the most easy shoe for this kind of foot that has ever been devised. Bekvins are made from Cor- divan, Genuine Kangaroo and Black Chrome leather, bal. or blutcher, with Goodyear welt soles. Being as they are such a great combination of supreme foot ease and long hard service, they are a profitable $3.50 seller that is always in demand. Rindge, Kalmbach, Logie & Co., Ltd. Grand Rapids, Mich. — 34 MICHIGAN TRADESMAN July 20, 1910 The Pilgrim Purchases a Pair of’ Shoes. Without delving too deeply into the’! psychology of resentment, or whether this mood is but the embryo of re- venge, it is true that the needless causing of physical pain to us awak- ens baneful vindictiveness. And how it is multiplied when we realize that the infliction of the pain is undeserv- ed and has been visited when we were all too unsuspecting. It chanced recently that to preserve my antibarbarian status of habilament 1 found it necessary to purchase a pair of shoes. There was a preferred dealer who hitherto had satisfactorily met my like needs. In my confidence of his business worth I sallied forth to his establishment. Pausing at his window I perceived a_ style that struck me as being what the ancients termed, “neat but not gaudy.” For be it known that I am a plain, blunt man tc whom comfort is as necessary as style. My favorite clerk greeted me smil- ingly. Oh, the fawning publican! Oh, the heairtless, soulless, spawning liz- ard! If there are any other an- athemas, vertebrate or invertebrate, which would apply to him or his va- riety my mind has been emptied of them. But I am digressing. You pil- grims who have experienced that which will hereinafter be told will forgive me and mayhap add to my castigating vocabulary. Seating me in the chair and learn- ing my wants he proceeded to show me the style. It looked good to me. “Sir,” said I, just like that, “my size is seven and a half E. Proceed and bring forth shoes of such dimensions and none other.” Apropos, let other than Sweeney, the professional although mythical shriver, learn that there is width as well as length to my feet. Smilingly the urbane clerk arose and peered carefully over the shelves. As I look back now I recollect that he ponderingly fingered some invert- ed boxes, scratched his head and-as if with a sudden inspiration or dis- play of light censure of his eyesight at neglecting to notice this particular box. Seed of Dragon, you did, you know you did! With a grandiloquence, worthy of a monarchical ambassador he displayed the box’s contents and proceeded to adjust one on my left foot. In his retort to my remark that it was un- comfortably tight, I discerned such blandishments as swollen foot—elas- tic calf—will stretch—new shoes should be tight. Skeptic still, I ask- ed: “Are those E width?” With what savoir faire he assured me that it was E and no other. Peer- ing at the cryptographic assortment of figures inside the upper of the shoe T found scant assurance therein of my doubt. And here let me state that I accuse the shoemakers as aiders and abettors of pernicious practitioners. It is only charity that bids me add they may have another reason. Well, I purchased the shoes. At the end of four hours’ wear I was conscious of as quintessential torture as I had ever experienced. A jump- ing toothache, mal de mer, a grip- pish headache, pale beside this nerve racking pain. If the middle-age in- quisitional boot torture ever ap- proached this excruciation I do not blame the unfortunate victims of the black4robed gentry for confessing all the crimes on the calendar. With breathless speed, like a soul in chase, I sought the shoe merchant and his servile future gate-tender of Hades. There I was assured my feet must be tender, and that all the shoes needed was a little stretching. What balm was this for the aching joints and the benumbed toes? And then the shoes were stretched. The spreading last crackled and the leather groaned in rebellion. Did | chance to don them again? Verily I did. I was on my way home. Did my wife ask me the reason for the iudigo-tinted oracular air blasts? She did, and to my sorrow let me state that I so fair forgot her feminine su- periority as to express it in a force- ful vernacular less elegant than force- ful. Oh, how sore I was! But I was stubborn. A cantankerous army mule, or a superobese porker can display no more of this trait than I and for equally senseless reasons. But I am not so ostentatious of it as the other beasts. So I began to make excuses. They were merely aimed to elude what appeared to be the machinations of the recalcitrant shoes. I would have them stretched properly and to the limit, although they should be- come sizes too lairge. Next morning with the most dulcet endearments, yet with marked pre- ciseness, I requested that the shoes be stretched and wet and stretched again until the most expert of last- makers would be confounded as to their original shape. They were to be made wide. Mark you, I, as yet, was ignorant of the culpability of that Sa- tan’s cohort of a salesman. My per- sonal resentment was aimed at the shoes, which I vowed to conquer or “bust.” Two days after I again obtained the shoes. Yes, they were stretched, and to such a shape their own twin brothers would not have recognized them. How comfortable they felt! Victory perched on my banner, I was victorious. But wait. That afternoon it chanced to rain. The shoes clasped my feet tighter. A pang shot through my frame. Holy jumping St. Claude! Another and yet others in rythmic concurrence ambled after. Ye gods, how I raved! Vicious expletives were showered upon _ the gamut of shoe dealer, shoe salesman, shoe maker, last maker, tanner and even the unbranded maverick that first wore the skin. I stumped into a cobbler shop and asked relief from my woe. Would that I had never met this last icono- clastic idol-breaker. He annihilated my faith in human kind. I can not say that I was thankful for it. “Sir,” said he with a squintish air of omniscience, “you should have an E last. This is a D.” Humbly I received the _ sentence. Abjectly I wandered forth into the daylight and the sinful world. After debating as to the expediency of go- ing to the shoe dealer and_ there pouring forth the torrent of fitting invectives that were on my lips to utter, my sadness overcame my iras- cibility. Disconsolate I sought the quiet and peace of my hearth. But peace was not there for me. I was stubborn yet. Despite the machin- ations of guileful man, regardless of the perverse pertinacity of shoe leather, I was still whimsical enough to resolve to subject these influences. At divers times, in my home, on short walks, during odd moment, I wore the shoes until eventually I wore them a whole day. At last after a month’s intermittent wear I had conquered and then I deposited the villainous con- traptions in the bottom of my shoe box. Then like a general who mar- shals his forces after a battle to learn the extent of the casualties, I over- looked the scene of conflict and re- corded: two joints enlarged, exceed- ingly tender and painful; two tendons that traversed the joints sore and rebellious to each step; a mairvelously fine assortment of infantile corns that in an incredibly short time were full- fledged agony workers. Then I let loose the flood gates of my wrath and anathematized to the heavens and as far below as it would reach. I plotted and harbored sa- lacious death tortures for that shoe salesman. The name of the shoe merchant became a hissing and a by- word to me. I vowed I would soon- er tread unshod primeval paths of spiny thorns than patronize him, should it ever come to pass that his were the only emporium where shoes were procurable. And now, should this reach the eyes ef other vendors of shoe covering, let me add this apostrophe: Oh, men cf worth! Oh, Diogenic wayfarers, to whom truth is more than pelf! Oh, men astute, of business sense and tact! Keep your lines full that ye may fit. Should special sizes be run cut, for the love of holy Michael tell your customer, and if he can’t be switched to another style or can not wait, express your sorrow and do not fear. You have not banished a fu- ture customer. And further, but most important, if you have a slick smart Aleck for a clerk who will not do the same, bounce him until he puts the threshold forever between you.—Boot and Shoe Recorder. — Learning Not Everything. A university education is no guar- antee of success. It is a short cut in mind training, but itis like a tool— of no use unless put to work. Work is the secret of success, but it must be properly directed by a trained mind. Many university graduates are poor citizens, not because they have acquired a little learning but because they are too lazy to apply it to some useful purpose.—Boot and Shoe Re corder. —~ >. Buckle to it, my boy!—that’s the programme. MAYER Honorbilt Shoes Are Popular Trade is in sight this fall. and order at once. A Good Fall Business The recent rains have allayed the fears of crop failure, and we look forward to a plentiful supply of money in circulation If you have delayed placing your fall order until you might be more certain of your needs, you cannot afford to risk being unable to satisfy them by hesitating longer. Our line for fall is the strongest ever. are in position to take care of your wants to your entire satisfaction if you will carefully examine the line when our salesman calls Mark We Hirth-Krause Company Makers of Rouge Rex Shoes Grand Rapids, Mich. »/ a. el ate aa —_ oO t ord ieee, a eee mith da July 20, 1910 MICHIGAN TRADESMAN the owner to start thinking about buying a new machine altogether. old machine, while under present Years ago there was a type of Manufacturing codes, soft, cheap met- MORE BUSINESS. Quality Too Frequently Gives Way To Quantity. manufacturer whose individuality als have entered into it which wear Business so long has been accepted | went into his workmanship. His out months or years before their as being business and nothing clse| grandfather may have started the time. that long ago it was taken for grant-|Small business. He expected that his | In some of the great businesses ed, at least in its figurative sense,|°wn grandsons would succeed to it.| where large numbers of such ma- and to an almost physical appearing And, above all things, that old fash-| chines are used it is the custom now pole At de aeesent hae. ackacl ioned manufacturer felt that at the to let them run with the minimum of end of another three or four eenera- repairs and a few years after their tions the quality of the manufactures installation, tear them out, charge of his house would be standard for|/them off the ledgers as necessary to material, substantial, and not to be quality, effectiveness, and lasting dan Gpkeew and install the new machin- overlooked something leading to the Things have changed sharply in}€ry, sometimes at costs running to end of more business. many of those industries where the | $100,000 or more. Make your business specialty yield Sreat corporation, manufacturing by| you more business. Fix it so that the hundreds of thousands, special-| is cared for in the home where the no matter how much of a product,izes to a tremendous and still grow- you manufacture and sell you can not | ing portion of the earth’s surface. of the best examples of the custom. glut your market. Your widest op-| Corporate brands upon a manufac- When such a machine has run the portunity to this end is in the manu-|tured article of the present mean far maximum of years and the minimum facture of a piece of more or lessiless than did the old brand of the|of work taken out of it, something complex machinery in widest use.| individual maker. The corporation | goes wrong with the mechanism. The “But to explain,” quoting from an| seeks the short cut machine, produc-| housewife goes to the sales agent to expert’s address upon as_ abstruse] ing automatically the dozen, 100, or ask about the repair topic. | 1,000 parts of a mechanism. There is the typewriter, for exam-| more complicated the constituent] scribed. ple. Millions of them are in use, and|parts of the mechanism the more] “My dear madam, you have an old of a dozen or more patterns. The/chances for slipping into wearing|style machine that we almost have early builder of the typewriter built; parts a softer, cheaper, and less last-| forgotten. That is our old style No. for lastingness. He was likely to tell) ing metal. 11,745. They are passe to- an intending purchaser that he could | The result is that at the present)day. Now let me show you a new throw his machine out of third story|time machinery of many kinds pur-|machine that is strictly up to date window and leave a loaded truck run|posely is built not to wear. If the/that will patch dry rhinoceros hides over it with one wheel while the|owner of the machine—even grum-jand quilt a cotton quilt diagonally owner took to the first escape in the| bling a little—is willing to throw out! from each of the four corners.” rear—at last to find that the type-|the old machine and buy a new one; Which means that the old ma- writer was as good, or better, than it/at the end of four or five years, what} chine that can’t be cobbled up by the was before. is the use of building a machine that | village blacksmith (who no longer is To-day there are changes in scores | will last eight or ten years? There’s| in business, anyhow) must go to a of such small manufactures of many/nothing to it, is the business man’s| premature scrap heap. parts, all of them to the end of hav-/ decision, arid he sets his mark ac- ing the small manufacturers of many | cordingly. parts, all of them to the end of hav-| business—as business—irust pe con- sidered in many lines as a Strictly minimum of stitching is done is one part. He i. The shocked when the mechanism is de- wholly Strictly speaking, the manufacturer has reached that stage of manufctur- One of the old expert mechanics|/ing where he counts largely upon the ing the small essentials wear, and! in trimming up the type setting ma-|minimum of satisfaction, as measured 2d: injin time. What will his traffic bear? of} How short will be the short haul ago clause in the salesman’s catalogue of break, and bend, and drop loose until | chine told me the other day that the bill for the repair man’s time and|the beginning there were parts : : | which were as good as new in the 7. . . * | The ordinary sewing machine that! 35 One of the standard makes of typewriters is insured for only three years, now, where before it had scarcely a ity. prices? limit put upon its longey- Fifteen or twenty years ago one alarm clock for $1.50 upon its four ' might buy an and count waking him for years. To-day alarm clocks are on the bargain markets at 39 cents and one isn’t sure that it will last a three or week of cotinuous running, while the chance of its alarming any- thing is a 20 to 1 shot, especially you have to catch a train or |boat early in the mornig. 1 when most of articles of kin- dred complexity is that the material that is subject to wear is of inferior quality. The made clock— provided the material of its construc- tion perior to the old made cloc f our grandmothers in the matter of But there are many grades The chief trouble with these manufactured machine is good—has heen declared su- ‘ hand time. brass is a position and keeping com- of nt, a fore. rgely cheaper than ever be- The Oe a 1 } 1; > f here 1s no doubt lines of that in certain manufactures, public tastes demand a renewal of the manufacture ufter only a few years Something tchy in improve- ment is suggested. As a matter of fact, however, the alarm clock of any kind must be ap- preciated and its owner in thorough harmony with its purpose before the longest, most intermittent clangings effective. -—_»~-<-___ Watch the position of your adver tisement. +o ues rH Can produce become Don’t let your newspaper play jokes on you by putting your dvertisement in sor obscure co ner. Pick the likely spots even if you have to p litt more for your pace the price of the small extras cause badly worn machines of years 7 YEARS Manufacturing Baking Powder has given us a big lead, so that we are now the largest manufacturers in the world of Private Brand Baking Powder. We are not decrying other powders—there are some good ones on the market—but we are saying that ours is WABASH BAKING POWDER CO., Wabash, Ind. Gentlemen:—Send me 15 dozen 16 oz. cans of baking powder on 60 days’ Free trial, freight allowed. As Good as Can Be Made If satisfied, I will pay you 6% cents per can for same, If not pleased, I am under no obligation to keep them. Send sample labels from which | may select. | wil] : : then instruct you regarding printing formy OWN PRIVATE and you will find none other equal in quality at our price. BRAND. Yours truly, We'll print your name on the label so that your customers will buy the first can. The quality of the baking powder will hold the trade thereafter. You : ‘ : Name can thus give your customers the benefit of the pin money and you can realize me Town A Larger Profit Refer to Special Price Current on page 46 of this number. State_ NOTICE—Our goods are registered at Washington, Wabash Baking Powder Co. Wabash, Ind. D. C., under Serial Number 5444 and meet all the require- ments of National and State Pure Food Laws. yw >) MICHIGAN TRADESMAN | July 20, 1910 RTT OTR hs “s ne, 5 mts ts : ~~ i. tet Mn oO ¢5 —e ‘ Re —_— ~~ —_, Fam ~ — = = = —= wg — iA = SS — —_~ — dias in =— = > + SS oS = ~ = hae oe eS : £ ££ & : 2. a oe 4 = on ca “ a — . ae = a | AND Cae : f . cae > L a =o = - ay _ oS = . —_ =— ** - on 22 = 2 % = = — = Zz = Z Mens —— ; fi f xe o “ Lee ae erie te | ite wl be =r Ay. AN UY a ee lll) if Wh ai) eo ape 3 hese oA s ( fe % i aot All YI Why Should Nails Be Sold At No Profit? The great period of travel came to this country with the railroad and the steamship. Our modern educational system trained the youthful brains of millions to grasp learning Ss more than the ordinary amount of in- telligence. A year ago they agreed on a base retail price of $3 per keg on nails and gazed with serene con- fidence into the cloudiess future. But soon clouds began to appear on the business horizon becatise a_ well- carpenter told Jones that Brown was selling nails at $2.90 per keg. Honest farmer Smith started a similar storm down at Brown’s hard- ware with a very similar story, both cut the price to $2.90, while they but with the wire their competitor’s of pro-| doubted his honesty. The third product at q| merchant in this combination lived In the ‘his contract out to the letter. After old day of the hand made nail a car-|the ripping of the unclinched nails penter down from a high | of this contract had begun it was staging to profitably pick up dropped | ithree weeks before Green knew to a nails, but to-day certainty that the other two had brok- sold cheaper than en faith, for he persistently told cus- and he simply reaches into the pocket |t@Mers that nails were $3 per keg ae another hand-|@nd had faith in his competitors. ful. | Nails cost $ Nails, building has seemingly beyond their years and to} known it with equal rapidity. It the little wire nail welcome the great age of building. When the king of nails, ture was unknown, nail came machines ducing the speed almost beyond belief, c- to forget mained for crude old cut affair was so real speed in manufac- cursed methods and capable finished climbed a better product 1s} carpenter's labor | apron for that the merchants are forced stocks, but they nails at 2.60 per keg in most important| town, it is f removed from in the |market and the This is carry the materials one of world, cheaper than labor? distinet-| to lv a compliment to the manufacturer| losing money retailing just he has nailed|$2.00 mark. This is a simple improvement and clinched one} facts and some of the brain efforts of} have had similar experience. | The question that Must we customer are the story heavy and shows how every after another the Good of hardware of you age into his business. this: cheaper than $30 worth isn't such a compliment of nails at cost to sell him $20 worth of locks at a profit? arises is nails, carpen- give a ter’s labor, to the them hardware merchant who sells| loss on a dollar Have or swap commonly at a we got to wait until the next Nails are considered | hardware to hardware stores much the competitor store, basis. convention see the fine of to get together on the the | home battlefield and cut out some of i this an same as) qualifications an our or sugar in the tial which question. The the selling of nails has feeling among the trade than any one the and to grocery essen-|are we going on profit is out of foolishness?) A hammer is tool kit opportunity, merchants not the of the nail and the essential in more buying, stocking who would Many nails on a 15 per the books much do sensible selling the same scale and steal a corpora-| buying in carload lots, when it takes liberately lie about the/them two years to dispose of such a | quantity. caused » hard! man small are selling basis of profit that it business. subject, for before arte question is always cent, our numbers! when that are of that customers us, some show costs slow learn even good, to Others honest, who on wouldn't even from tion will de price of nails. T am success strong believer in the cut- not a of on many dled by town, but a should be stand at The man who can not move a car 12 prices about lots loca! and-dried of nails in months has as han- same common cammodities much business buying in car as different dealers in the andy store has with a showcase a few S| full of shoe nails. handled that way. and nails! Some the the list. Make} agreement competitors very Stat few merchants blissful ot a nails are retailing the of SIX head of nails in ignorance of nail list. A the thirty-pennys, look showing cx an with your istence keg which will eliminate any danger of sells at a agreement as tightly | penny at same price loss, andias a keg of as} selling these goods stick to that though you were pasted there with a) nail ean of the glue you recommend to hold anything. IT know a certain town where Jones, and grow clerks with list as something new. ing surprise on a standard advances Now to most of us this sounds like the story of the backwoodsman who Brown and Green own hardware/just learned that the Civil War was stores. They are all good, honest,/over, but IT have found two such hard hardworking dealers, blessed with | ware stores doing business in live communities in the past year and the fact that their business wheels need- ed oiling didn’t seem to give the con- science of either proprietor too vio- lent a wrench. The best price method I have seen used for retailing nails is to set a base price on keg lots and follow closely the advances on manufactur- Do not break keg quanti- Acorn Brass Mig. Co. Chicago Makes Gasoline Lighting Systems and Everything of Metal DON’T FAIL To send for catalog show: ing our line of PEANUT ROASTERS, lists. ties at this price. Sell half keg lots GORN POPPERS, &t of one kind at three-fifths the price of a keg and smaller quantiti es at an LIBERAL TERMS. advanced pound price. KINGERY MFG. CO.,106-108 E. Pearl St..Ctncinnats,0. The trouble with prices on nails Columbia Batteries, Spark Plugs (ias Engine Accessories and Electrical Toys C. J. LITSCHER ELECTRIC CO. lies not usually with the manufactur- et or with outside but with competitive dealers in the same small town, who are talked into re- tailing nails at jobbine prices. competition, Think it over. Meet yout com- Grand Rapids, Mich. petitor more than half way and you will have nailed something worth the WALTER SHANKLAND & CO. your path point un effort. Fail to do so an. is strewn with rusty full of poison.—Iron Age -Hardware. —_——_~- << —___——_- Good Substitute For Glass Cutter. Occasionally the man of the house or his wife may have need to cut a sheet of window glass and be with- out a glass cutter of any kind that will work. An excellent substitute for the work is a pair of heavy scis- 85 CAMPAU ST., GRAND RAPIDS, MICH. Mich. State Sales Agents for The American Gas Mach. Co. Albert Lea, Mina, nails Mica Axle Grease Reduces friction to a minimum. It saves wear and tear of wagon sors of sheats that are of ho parf- : : eee and harness. It saves horse en- ticular value. Stibmerge the glass in : e ergy. Itincreases horse power. water to a depth of three or four Put up in 1 and 3 Ib. tin boxes, 10, 15 and 25 lb. buckets and kegs, half barrels and barrels. inches and cut the edges as you would a piece of pasteboard. A plate of glass may not be divided in half with this apparatus, as it is supposed the H d S t Oil narrow clippings will break away; an epara or I but unless biting too deep in - Is free from gum and is anti- main sheet that 1s to be preserved, rust and anti-corrosive. Put up the weight of the wate acts to pre- in 14, 1 and 5 gallon cans. vent shattering as otherwise would q be effected, 0 oe UE EE eS STANDARD OIL CO. You can not save strength by re- Grand Rapids, Mich. fusing to use any. CLARK-WEAVER CO. The Only Exclusive Wholesale Hardware House In Western Michigan ——— | 32 to 46 S. Ionia St. Grand Rapids, Mich. ‘es we a? WSS \\\ ~S iti if oy at SS “ee AN ACY: cata NW Grand Rapids, Mich. KON ak SSSA FOSTER, STEVENS & CO. Exclusive Agents for M chigan. Write for Catalog. eS Se ae ee OOF EF Licewdic. : July 20, 1910 ace Importance of Little Things in Busi- ness, Get down to the consideration of the little things in your business and cdo not permit yourself to ignore them or to grow careless as to how they are performed. are hundreds of huge fac- to-day paying interesting divi- dends upon their stock, which a few years ago were barely holding their own and which leaned heavily like a \ white elephant upon their owners. They were conducted by experienced men of ability and intelligence; they seemed well managed; they were worked to their full capacity; ut with a sickening regularity every year showed a balance sheet of expenses * almost equal to the receipts. There tories 3ut all this has been changed and to-day their belts and wheels and pulleys hum merrily as they sing the sound of dollars made. And _ the change—the change from failure to success; from loss to gain; from sor- row to joy—was caused solely, exclu- sively and absolutely by changes in little things. Modern men, with minds of preci- sion, went through the establishment, stopping the holes of little leaks; each one so apparently insignificant that it seemed unworthy of a mo- ment’s thought. But the grand total, plus the better management which tcllowed naturally as a sort of sec- ondary consideration, was the mak- ing of another tale. If you are prosperous; and if in the enjoyment of your prosperity you have relaxed the strict regime which must prevail in every business, then take heed of the words here uttered and give heed to the little things else will they become a degenerating influ- cnce, and the little defects will grow and grow like weeds in a garden un- nil they impair the virtues of your business and its ideals are lowered, its fibers relaxed, its rules disregarded, ‘ts customs ignored and blighting de- generacy lays its destroying hand up- Of, it. This does not mean that if you are cut from under the details and rou- tine that you must again lay these heavy burdens upon your shoulders. It does mean, though, that’ you must keep the fine edge upon your help- ers so that they will worship with reverence at the shrine of Little Things and relax not their vigilance thereto. And you, Mr. Dealer, whose busi- » ness is not paying what it should— and your number is all too numer- cus—we would forcibly call attention to the transcendent importance of the small and little. Work yourself up in- fo a state of mind resembling the great Von Moltke, who, it is said, was unable to sleep if a grenadier had a button off his uniform. This was typical of his appreciation of de- tails. When you have your mind tun- ed up to the proper pitch then go through your establishment and note the savings which can be effected. Let nothing be too insignificant to receive your attention. The total of your saving may put an entirely different complexion on your business. But more important even than this will be the secondary 3 MICHIGAN effect which will follow. It will Strengthen your business fiber; add numbers and strength to your brain cells. It will sharpen your judgment and open your eyes for opportunities hitherto unseen; and it may accom- plish changes of importance seeming- ly out of all proportion to what might be expected. It may be stated confidently great ness years more that as has been the change of busi- customs during the past few there is nothing which has been significant than an appreciation of the importance of the little things. —Implement Age. osteoma Iron Ores of Lake Superior Region. The total shipment of iron ores from the Lake Superior region in 1909 amounted to 42,504,110 long tons, a quantity greater than that shipped in any preceding year, Most of this ore shipped by water during the seven or eight months of the year when navigation is possible on the Great Lakes. The principal shipping docks are at Two Harbors and Duluth, Minn., Superior and Ash- land, Wis., and Marquette, Mich. Nearly 36,000,000 tons shipped from the docks passed through the Sault Ste. Marie canals and through Lakes Michigan and Huron to their places of destination, the greater part of the ore being delivered at the receiving Cocks at Toledo, Sandusky, Huron, l.orain, Cleveland, Fairport, Ashta- bula and Conneaut, O.; Erie, Pa., and Buffalo and Tonawanda, N. Y. Most of the ore received at these ports is Was consumed in Eastern Ohio and Western Pennsylvania. In 1909 about 23,000,000 tons were sent to. the Cleveland and Pittsburg region. The Lake Superior ores represent about 80 per cent. of the total iron ore production of the United States. ++. __ How To Tell Steel Pipe From Iron Pipe. It is so often difficult for users of pipe to distinguish iron pipe from steel that a few hints on the subject may be found helpful. The scale on steel pipe is very light and has the appearance of small blisters or bub- bles; the surface underneath being smooth and rather white; on _ iron pipe the scale is heavy and rough. Steel pipe seldom breaks when flat- tened, but when it does break the grain is very fine; whereas the fiber of iron is long and when the pipe breaks, as it readily does in the flat- tening test, the fracture is rough. Steel pipe is soft and tough and when it is threaded the threads do not break but tear off. It requires very sharp dies to cut the threads on steel pipe successful- ly, and a blunt die, which might be used with satisfactory results on iron pipe, will tear the threads on steel pipe, because of softness of the met- al_—Domestic Engineering. —_+--__ Piece of Electrical struction. Mention recently was made of a combined stethoscope and telephone relay, by which the heart beats of a patient in London could be heard in the Isle of Wight. In a paper read before the British Institute of Elec- Delicate Con- trical Engineering S. G. Browne, the TRADESMAN 37 inventor, described the construction | |of this relay. It comprises a gap of | 0.000,000,5 centimeter between plati- | ium electrodes. The current of a dry cell will flow across this micro- | | scopic break, but any slight varia- tions in this distance will vary great- | ly, the current passing across the | Sap. The principal difficulty encoun- \tered was the question of preserving a gap of such microscopic propor- | jtions. It was evidently impossible to | maintain the gap mechanically, but a system has been devised whereby | the gap is automatically maintained | by the current itself. Despite the del- | icacy of the adjustment the relay may be turned upside down without | affecting the gap. With this relay the fluctuations in feeble currents may be magnified twentyfold. We have recently purchased a large amount | of machinery for the improvement and better- ment of our Electrotype Department and are in a position to give the purchaser of electro. | types the advantage of any of the so-called new processes now being advertised. Our prices are consistent with the service ren- dered. Any of our customers ean prove it. Grand Rapids Electrotype Co. H. L. Adzit, Manager Grand Rapids, Mich. Established in 1873 Best Equipped | > Firm in the State = Steam and Water Heating Iron Pipe Fittings and Brass Goods Electrical and Gas Fixtures Galvanized Iron Work The Weatherly Co. 18 Pearl St. Grand Rapids, Mich. CONCRETE MACHINERY Attractive Prices « Catalogue ‘‘M, T.”’ explainiog everything mailed free. Power Drain Tile Machines Power and Hand Mixers Stone Crushers TO Why not learn ‘‘SUNBEAM ”’ NOW? Our catalog No. 7 will tell you—drop us a postal for it DAY. f } WV) fi / / jy ; \ eC —— SUNBEA The Mark of Quality on Harness and Collars Grn Will // —— ‘| Just so sure as a man is judged by the company he keeps, so you will be judged by the goods you hand to your customers. {| You can’t get away from the truth—the man who fur- nishes quality gets more for his goods—they go to more desirable trade—give lasting Satisfaction, dence and friendship, and largely increased repeat orders. 7 It’ ‘ “SUNBEAM” Harness and Coliars preach their own lesson in the way of comfort to your horse—longer and better service— and avoidance of repairs. create It in s simply logic, that’s all. “ They give your store an in- dividuality no other goods of the same kind could trade received in consequence is of a steady, improving kind. Your profits will be larger every day. give, more abo N-BEAM=— confi- and the goods RIGHT ut Block Machines Brick Machines Sill Molds Architectural Molds Cement Workers’ Tools MODERN Hand Batch Mixer Universal Concrete Machinery Co. 100 West 4th St., Waterloo, lowa BROWN & SEHLER CO. GRAND RAPIDS, MICH. New Invention The Handy Press For bailing all kinds of waste Waste Paper Hides and Leather Rags, Rubber Metals A A ROR SR RE A Handy Press Co. 251-263 So. Ionia St. Just Out Something to Make Every Pound of Your Waste Paper Bring You Good Dollars Increases the profit of the merchant from the day it is introduced. Price. $40 f.0. b Grand Rapids. Send for illustrated catalogue. Grand Rapids, Mich. emma ms, MICHIGAN TRADESMAN July 20, 1910 EDITORS AND AUTHORS. Fatality and Self-Seeking Incident to Their Profession. to especially of my own spew vOoCa- It only remains to me more tion—-the editor’s—which bears much the same relation to the author’s that the bellows-blower’s bears to the or- ganist’s, the player’s to the dramat- to Weber The editor, from the ab- ists, Julian or Liszt or Beethoven. solute necessity of the case, can not speak deliberately; he must write to- day of to-day’s incidents and aspects, cverlaid and transformed by the in- cidents and aspects of to-morrow. He must write and strive in the full con- that whatever Gistinction he may acquire must per- sciousness honor cr ish with the generation that bestowed them—-with the thunders of applause that greeted Kemble or Jenny Lind, with the ruffianism that expelled Macready or the cheerful laugh that erewhile rewarded the sallies of Bur- ton or Placide. No other public teacher wholly in the present as the editor; and the of popular truth—the most self-sacrific- lives so noblest afhrmations un- ing defiance of a base and_ selfish public sentiment that regards only the most sordid ends, and_ values every utterance solely as it tends to preserve quiet ~ and contentment, while the dollars fall jingling into the merchant’s drawer, the land-job- ber’s vault and the miser’s bag—can but be noted in their day and with their day forgotten. It is his cue to utter silken and smooth sayings—to condemn vice so as not to interfere with the pleasures or alarm the con- science of the vicious—to praise and champion liberty so as not to give annoyance or offense to slavery and to commend and glorify labor with- out attempting to expose or repress any of the gainful contrivances which labor is plundered and graded. Thus sidling dextrously be- tween somewhere and nowhere, the able editor of the nineteenth century may glide through life respectable and in good ease, and lie down to his long rest with the non-achieve- ments of his life emblazoned on the by de- very whitest marble, surmounting and glorifying his dust. There is a_ different and sterner path—I know not whether there be any now qualified to treat it—I am not sure that even one has ever fol- lowed it implicitly, in view of the certain meagerness of its temporal rewards and the haste wherewith any fame acquired in a sphere so thor- oughly ephemeral as the editor’s must be shrouded by the dark waters of oblivion. This path demands an ear ever open to the plaints of the wronged and the suffering, although they can never repay advocacy, and those who mainly support -newspa- pers will be annoyed and often ex- posed by it; a heart as sensitive to oppression and degradation in the next street as if they were practic- ed in Brazil or Japan; a pen as ready to exnose and the crimes whereby wealth is amzsced and lux- ury enjoyed in our own country at this hour as if they had only been reprove committed by Turks or pagans in Asia some centuries ago, ov trained, need not expect to lead an easy, indolent or wholly joyous ilife—to be blest by archbishops or followed by the approving shouts of ascendent majorities; but he might find some recompense for their loss in the calm verdict of an approving conscience and the tears of the de- spised and the friendless, preserved fiom utter despair by his efforts and remenstrances, might freshen for a only when the call obeyed by the as- firant issues from a world to be en- lightened and blest, not from a priesthood; but to him rashly lays unhallowed hands on the ark or the altar, professing a zeal for the welfare of the race only that he may secure the’ confidence and sympathies of others, and use them for his own selfish ends! If a man hzve heroism in ‘his soul—no ani- mating purpose beyond living easily and faring sumptuously—TI can imag: ine mistake on his part than that of resorting to authorship as a vocation. That such a one may achieve what he regards as _ success I do not deny; but, if so, ‘he does it at greater risk and by greater exer- tion than would have been required to No: it can not he wise in a selfish or sordid er sensual man to devote himself to literature: the fearful self-exposure incident to this way of life—the dire necessity which constrains the au- thor to stamp his own essential por- trait on every volume of his works, no matter how carefully he may fan- ey he has erased, or how artfully the may suppose he has concealed it— this should repel from the vestibule § the temple of fame the foot of every profane or mocking worshiper. void woe who no no preater win it in any other pursuit. But if you are sure that your im- pulse is not personal nor sinister, but a desire to serve and ennoble your race, rather than to dazzle and be served by it; that you are ready joy- fully to “scorn delights and live la- borious days,’ so that thereby the well-being of mankind may be pro- moted—then I pray you not to be- lieve that the world is too wise to need further enlightenment, nor that it would be impossible for one so humble as yourself to say aught whereby error may be dispelled or good be diffused. Sell not your in- tegrity; barter not your indepen- dence; beg of no man the privilege of earning a livelihood by author- ship; since that is to degrade your faculty and very probably to cor- rupt it; but seeing through your own clear eyes and uttering the impulses of your own honest heart, speak or write as truth and love shall dictate, asking no material recompense, but living by the labor of your hands until recompense shall be voluntarily tendered to secure your service and you may frankly accept it without a compromise of your integrity or a peril to your freedom. Soldier in the long warfare for man’s rescue from ‘darkness and evil, choose not your ,place on the battle-field, but joyfully Such an editor, could one be found , ican most surely do your proper work season the daisies that bloomed} above his grave. Literature is a noble calling, but! accept that assigned you; asking not whether there be higher or lower, but only whether it is here that you aud meet your full share of the re- sponsibility and the danger. Believe not that the heroic age 1s no more; since to that age is only requisite the heroic purpose and the heroic soul. So long as ignorance and evil shall exist so long there will be work for the devoted and so long will there be room in the ranks ‘of those who, defying obloquy, mis- Put Prices In Your Advertisements, There are some things about ad- vertising that will bear repetition and reiteration. One of them is that the best and most powerful thing to put into a retail advertisement is price. That is really what people want to know. The prices must be right, of course. A furniture dealer once com- plained to me that business, for the preceding week had been very slow with him, though he couldn’t see why. On looking up the papers for that week I found that, while he advertis- ed “best Lowell ingrains at 63 cents a yard, regular price 85 cents,” his principal competitor said “best Low- ell ingrains at 59 cents, regular price 75 cents.” Now “best Lowell in-|! grains” are all alike in quality. Other|' items showed a like discrepancy, and}; made as bad advertising as it was possible to have. Dont be a follower, however. Make the cut price yourself, and make it so low that, if your Oppo- nent beats it, he is doing it at a loss. | The first cut need not entail an actual! loss—-the “cut-under” usually does. For all that, I think it is wise to meet or beat the price of your com- petitor in any case. It is hetter sometimes to sell certain goods at no profit at all than not to sell them, especially if they represent an in- crease on the normal sales. The cumulative effect—the good will en- gendered—will bring the profit later on, A correspondent sends the follow- ing: “Half-price announcements are sel- dom effective, because the public rarely believe in the genuineness of the alleged slaughter.” The quotation I have given is a mistake. Half-price announcements are almost always effective, because the public generally do believe in the genuineness of the actual slaughter. The man who thinks that half-price advertising and slaughter sale adver- tiisng are not genuine, and that the advertising is not true, in 99 cases out of 100 is a man who does not know very much about advertising. There are a great many bargain sales ad- vertised by the leading New York merchants during the months of Jan- uary and February. If I were not otherwise interested, I would be kept posted on such matters by the bet- ter and more important part of my household. I think it would be pretty hard to pick out, in all the announce- ments of these sales, half a dozen statements which are not absolutely truthful, and I know that the adver- tisements are effective because of the crowds that are in the store the day, or day after, the advertisement is published. Chas, Austin Bates. —_--~>______ The farther a man is from being a real master the more he wants to be a boss. A good many imagine they are vir- tuous when they are only vacuous, Nothing is more appreciated on a hot day than a substantial fan. Especially is this true of country customers who come to town without providing them- selves with this necessary adjunct to comfort. We have a large line of these goods in fancy shapes and unique de- signs, which we furnish printed and handled as follows: 100 i+ > ~ 27 Go 200 - ~ - 4 50 ao + 5 7 400 - * _ 7 00 500 - - - 8 00 1000 - “ - 15 00 We can fill your order on five hours’ notice, if necessary, but don’t ask us to fill an order on such short notice if you can avoid it. Cradesman Zompany Grand Rapids, Mich. 39 MICHIGAN TRADESMAN July 20, 1910 The Man Who Carries the Grip. We have all heard the story of ‘how a4 man was drilled to the polishing point on what he was to say when he entered a physician’s office, on what he was to do when the met the druggist, how he was to fasten his attention to such a point of concen- tration that his prospective custom- er was not even to think of anything save the line he represented, and what the agent actually did was to enter a drug store, introduce himself courteously and say he was_ repre- senting such a line. * * He saved his sample case in his hasty and un- expected exit, he did not stop to pick up his card or hat, but pulled himself together and made for the telegraph office to send in his first report to his home office as follows: “Called on druggist, he kicked me out, told me to go to hell with my dope. Wire instructions.” This is not far amiss, for the trav- eling man has many a jolt, but it is the ability to meet and overcome such situations that makes a man ver- satile, ready and forceful. It is un- questionably true that many of the most successful men in the country, in all callings, have had their best training in “carrying the grip.” In the fierce battle of life there is noth- ing that throws a man so quickly to the firing line, nothing that so sure- ly develops force and breadth of character, as the many-sided experi- ences of the traveling man. With twelve years behind me on the road, and with my share of suc- cess, I have been asked many times, what are the qualities that go to make the successful salesman? The successful salesman is born, not made. He must possess. physical energy, mental acuteness, initiative, the ability out of his own conscious- ness to evolve a mode of procedure independent of the way that he has been instructed, Much depends, of course, on the sales manager, but he can only point the way that he would do, or has done if he has in truth done it), but the successful salesman will take these instructions and adapt them to individual cases and apply them ac- cording to circumstances. This he can do without violating the under- Iving principles involved and without running counter to the policy of busi- ness which has been formulated by his house. In instructing a new agent he should be informed wherein his com- pany has advantages cver competing concerns. He should know what his company can do and what: it can not do; he should be familiar with the quality of the products he is trying to sell, the question of price and its relation to quality, the desirability of the line as a money making proposi- tion, the advantages that accrue to the druggist in selling the line he represents. The agent must be made familiar with the nature and kind of competition that he will meet and be instructed in the best manner of meeting such competition. The agent should receive from the sales mana- ger suggestions as to what goods to offer so that in the proper season the agent may have at command remedies peculiar to the season. An agent must know the minimum and the maximum price at which certain goods may be offered, he should also be familiar with prices and terms on special goods in large quantities, so that when he meets a buyer wishing to invest in a quantity in excess of the amount usually purchased by buyers of his class a price in propor- tion to the quantity purchased may be promtply given. An agent should be encouraged so Iong as he shows a disposition to fol- low instructions, and by this we mean attention to al Ithe details incident to the work of a salesman, in short, side from the matter of orders, the sales manager and the company he represents should be in every point visited through the eyes of the sales- man and reports should be made of a nature to give his principals a re- view of the whole situation at a glance. The sales manager should never write unkind letters, for there is only one way to deal with men. If they succeed, all well and good; if they do not do well after a fair trial, part pleasantly. Kindness is the only way to govern men and the sales manager in his comfortable office should not forget the trials, discom- forts and disappointments of his men and how hard it is after a hard day’s work to find a carping letter at night- fall, when a cheering word would mean so much. C. A. Bell. — >. ___ Wm. Berner May Have To Walk. Sparta, July 15—On July 23 the base ball team of G. R. Council, No. 131, U. C. T., plays the Sparta Club at this place. There is a great friend- ly rivalry between these two teams. So sure are the U. C. T.’s of win- ning that Wm. Berner (Judson Gro- cer Co.), who plays first base for the travelers, has agreed to walk from Sparta to Grand Rapids after the game if his team is defeated. F. E. Johnson. _————_~ >| ——______.. | It’s the average man with hustling proclivities that wins out. | | evening, |his prospective customers. Paving the Way. A salesman who has the reputation for getting an order when he goes after it carefully plans and prepares for his approach on each prospective customer in this way: On arriving in a fresh town, where generally arranges to be in the he quietly prospects the shops where he intends calling and finds out as much as he can about One may be a strict temperance advocate, an- other an advanced radical, a third a rigid vegetarian, a fourth may hold decided views on vivisection, and so on. All these “ists” and “isms” are en- tered in a little book against each man’s name and before even a sam- ple case is opened a means is found to touch upon his pet subject. The customer, delighted at finding somebody in total agreement with him, usually warms up and feels well disposed toward the salesman. Then a suggestive remark inserts the thin end of the business wedge. Mean- while the samples are quietly unpack- ed and the salesman’s greatest diffi- culty—the approach—is solved.—Sys- tem. he nn a The Secret of Success. The secret of success is not a se- cret. Nor is it something hard to To become more successful, become more efficient. Do what you can do, and what you should do, for the institution for which you are working; and do it in the right way, and the size of your income will take care of itself. Let your aim ever be to better the work you are doing. But remember, al- ways, that you can not better the work you are doing without better- ing yourself. The thoughts that you think, the books and magazines you read, the words that* you speak and the deeds you perform are making you either better or worse. Realize that “you are the master of your own fate, and the captain of your own soul.” You can be what you will to be. Keep watch of the men and women who are doing quality work. “Ex- ample is always more effiacious than precept;” and if you analyze the work and methods of those who are doing quality work, you will receive inspira- tion that will increase your efficiency. Thomas ——_> > ___ A Large Element of Success. Look at the failure: he always shows a lack of concentration. Look at the very successful man: he invariably possesses great power of concentration. It is the use you make of the ma- terial at hand which counts. SCcure. Dreier. Develop your faculty of concentration and you | best ; will then be able to make the possible use of all your powers and to take the utmost advantage of every opportunity which presents itself. You see, your health, success and happiness depend largely upon the use. your thought forces. Through concentration you command yourself and use all our powers to the best possible advantage. Each hour, each minute, you are way you building health, vigor, strength and power or their opposite. Health and vigor and success flow in when you create a channel for them to occupy. You must plan for success, through concentraton, just as an architect plans for a house; just as an inventor works out the details of a machine. ———_2.--2s——___ The Other Story. “T was out fishing-one day,” said Opie Dildock, the veteran traveler, naturalist, and historian, “and had run out of bait. The fish knew it and began to pop their heads out of the water and wink at me. That made me mad. I was about to throw a bomb into the water and dynamite all the fish in the pond, when I heard a cry of distress. I looked around and there was a robin that had just captured a big grasshopper and was trying to fly away with it. The grass- hopper was resisting with all its might and emitting the sounds I had heard. I slipped up behind the bird, caught it, and released the big grass- hopper, putting the insect in my bait box. Then, to console the robin, | gently smothed its back and fed it with some fresh roasted peanuts I had in my pocket, after which, let- ting the bird fly away, I fastened the grasshopper on the hook and resum- ed my fishing. “In a few minutes I had caught half a dozen splendid black bass, but by that time the grasshopper was nearly used up, and I was about to go in search of more bait, when I felt something rubbing against my trous- er leg. I looked down, and there was that robin with another big grasshopper in its bill.” “But that sounds like a story we’ve heard before,’ said one listener. “That only proves,’ responded Opie Dildock, with dignity, “that the other story sounds like mine.” ‘‘Truly royal board and kingly furnishment.”’ — SHAKESPEARE. Hotel Livingston Grand Rapids, Mich. Hotel Cody Grand Rapids, Mich. A. B. GARDNER, Mgr. Many improvements have been made in this popular hotel. Hot and eold water have been put in all the rooms. Twenty new rooms have been added, many with private bath. The lobby has been enlarged and beautified, and the dining room moved to the ground floor. . The rates remain the same—$2.00 $2.50 and $3.00. American plan. All meals 50c. e ® e om i é i % \ ss ‘th, cmmect ee i July 20, 1910 MICHIGAN TRADESMAN 41 s WHY LIVING COST IS HIGH. Senator Lodge’s Committee Does Not Blame Retailers. The special Senate Committee, which was appointed at the recent session of Congress to investigate the great increase in the cost of living for the 9-year period ending in 1910, has filed an exhaustive majority re- port through its chairman, Senator Lodge. The report was compiled from testimony given by forty-one witness- es, reports received from consuls and from foreign governments. It con- tains a large number of tables, the tange of prices over the last decade. Most Marked Causes. The majority of the committee found that of the many causes con- tributing to the advance in prices, the following were most marked: Tne crease¢ farm cost of products, production of by reason of higher land values and higher wages. Increased demand for farm prod- ucts and food. Shifting of population from food products to food consuming occupa- tions and localities. Immigration to food consuming lo- calities, Reduced fertility of land, resulting in lower average production or in in- creased expenditures for fertilization. Increased banking facilities in agri- cultural ie whi enabled farmers to hold their crops and mar- ket them to the best advantage. Reduced supply convenient to transportation facilities of such com- modities as timber. Cold Sterage Plants. Cold storage plants, which result in preventing extreme fluctuations of prices of certain commodities with seasons. but by enabling the whole- salers to buy and sell 1e best possible advantage, ter idvance prices. Increased cost of distribution Industrial combination. Organizations of dealers. Advertising. Increased money supply. Overcapitalization. Higher standard of living. The foregoing findings w« ered by measuring the prices - 257 commodities included in the price dex number of the bureau of labor. Nine Years Included. These commodities were and the advances noted for the differ ent groups during the period from 1900 to 1909 inclusive. The wholesale price level in the States advanced during that 14.5. The groups show advances as fol- lows: producers or of gath- in- grouped general United period ernment available land for general farming has been materially reduced and the ranges are being rapidly cut up into homes for settlers. The cost of producing live stock has materially increased with the disappearance of the range, which necessitates produc- ing cattle on tame pasture and high- priced lands.” Advance Most Rapid in United States. A study of the tables concerning wholesale prices of farm and _ food products indicates that the advance in the United States in ten years had been more rapid than in Great Bri- tain, Germany and many other Euro- pean countries, but they had simply approached more early the world level of prices. A comparison of meat prices in the United Kingdom and the. United States shows that bacon in 1900 was 73-4 per cent. higher in the United Kingdom than in the United States and that in 1909 it was 31.5 per cent. higher in the United Kingdom than in the United States. ratio existed as mutton, Retail Prices Highest in Years. Concerning retail prices the report shows that in the United States in the spring of 1910 they were at the highest point reached for many years. As compared with the spring of 1900. prices for bacon were more than 70 per cent. higher. ham was 33 per cent. higher, flour was about so per cent. higher. butter about 45 per cent. higher, sugar about 12 per cent. high- er and eggs 100 per cent. higher. Some few articles, such as coffee and tea, were about the same price as in 1g00, but practically tticles of food were lower than in r1goo. About the same compared to beef, wheat and corn. no Furniture was about the same price as in 1900. Earthenware was slizhtly lower. Shoes and clothing were con- siderably higher. “Wages have not advanced as rap- idly as have prices,’ says the report, “and ptactically all labor difficulties which have been the subject of medi- tation in the United States during the past two or three years have had as their basis the advanced cost of liv- ing.” —_—2> oo The Art and Science of Living Well. The other day I was riding in 4 Pullman car and I saw across the aisle a man whose clothing was of finely woven texture. In his button- hole he wore a flower from the gar- cen beautiful. There is no doubt that the house he had left might be de- scribed by the same adjective. But if I had™ wished to find character. I would sooner have sought it in an Indian who had never seen a Pull- man car and whose home was a hut of dried cedar boughs. This man had learned the art and science of amass- Farm products, 39.8; food, etc., 19.7; ing things, building houses and de- lumber and building materials, 19.6;|veloping gardens, but concerning the miscellaneous commodities, 14.7;|real art of living he knew _ little. clothes and clothing, 12; fue! and|There was,ugliness and hidzousness lighting, 6.9; house furnishing goods, lis his own life. What a sad com- 5.3; metals and implements, 3.6. Im entary upon our. civilization that It is shown that the greatest ad- vances have taken place in the pred- ucts of the soil. Concerning the advance in cost of] “Supply of goyr- food the report says: jthe ‘the men ride in palace cars whose souls have all the appetites and passions of savages! ree 1e Master Builder came to bring abundant life, to lift life from mere existence to the height of pow- er and plenty and peace. He plan- red that the human body should be more graceful than any tree, that the human face should be more beau- tiful than any flower, that every woman’s face should be that of the Madonna, that every man’s face shoull tell of latent strength and courage. He was a carpenter and He knew how houses were built. He was a lover of Nature and He knew how gardens came, but He gave all the strength of His life to that finest of all arts, that of teaching men how to live. He who learns the science of right living finds he must keep the four sets of laws, the physical, the men- tal, the moral and the spiritual. There is a certain philosophy abroad in the world to-day that declares there is only one set of laws, the mental This is a false philosophy. The body and the earth are gifts of God. They are both made out of some combination of the divine stuff. There is little accomplished in eulogizing one set of laws to the disparagement laws. of another. No man is able to live nobly who scorns, neglects or ridi- cules the physical laws. No man is capable of knowing and completely obeying the higher laws who has broken the physical laws. A man may live a good life and yet be unhappy. Many good people live narrow lives. Happiness comes from learning the art of living large- ly. A small boy is happy because he has only a limited capacity and has realized that. The individual and the capacity grow, and if we do not keep pace with the increasing capacity life becomes unsatisfactory. The aver- age man uses only a small propor- tion of his mental and spiritual ca- pacity. We need to look more, lis- ten more and think more. He who cultivates his own life after the sci- entific fashion in which men_ build medern structures and develop mod- ern gardens will under ordinary cir- cumstances push back the age line. Professor Metchnikoff, of the Pas- teur Institute, believes that old age may be postponed by the introduc- tion of a certain species of lymphs and also by the constant use of cer- tain elements of sour milk. But to what purpose shall a man live long unless he has learned the art and science of living well? Does a wom- en wish to live forever that she may endlessly shuffle cards or a man that he may continually buy and sell and fortune? Study this most profound of all sciences, the art of living right. A. Eugene Bartlett. RE The Drug Market. Opium—-Has declined. Cocaine—Is very firm and tending higher. : Lycopodium—Has advanced. Balsam Peru—TS“higher. Cubeb Berries—Are in ply and high. Oil Spearmint—Is scarce and high. Arnica Flowers—Are very firm and tending higher. Asafoetida—Has advanced. Celery Seed—Has advanced. Cloves—Are higher. Gingers—Have advanced, amass a small sup- State Bakers In Session. Kalamazoo, July 19—The annual convention of the Master Bakers’ As- sociation of Michigan began here to-day and will continue until Thurs- day night. Over 500 delegates are present. E. D. Strain of Battle Creek was the first speaker, his sub- ject being: “The Bakers’ Winners.” The bakers’ winners, he said, were better bread, better cake, better cook- ies, in fact, better goods of every kind, better methods and more ad- vanced ideas. Publicity, he said, is one of the winners. Allow the peo- ple to see the bake shops, let them inspect the work rooms and see the operations of making the bread and other products; deal fair with the people. Where before we were try- ing for a fine looking loaf, now we are striving for quality. We are try- ing to bring the taste of the home bread into our products and endeav- oring to get the people away from the old idea of bakers’ bread.” Nearly all the members present were in favor of wrapping bread, but varied in their opinions as to the best paper to use for the purpose. —_+-~—____ Butter, Eggs, Poultry, Beans and Po- tatoes at Buffalo. Buffalo, July 20—Creamery, fresh, 25@29c; dairy, fresh, 22@23c; poor to common, 20@atc. Eggs—Strictly fresh candled, 21% @z2sc; at mark, to@a2tc. Live Poultry — Fowls, 15@15'%4c; broilers, 20@22c; ducks, 13@14c; old cocks, I2c; geese, 10c; turkeys, 15@ E7¢. Dressed Poultry—Iced fowls, 164 17c; iced old cocks, 13@r14c. Beans Pea, hand-picked, 42.400 2.45; red kidney, hand-picked, $3.50: white kidney, hand-picked, $2.90: marrow, $3.15(@3.25; medium, hand- picked, $2.40@2.45. Potatoes—New, $1.25@2.70 per bbl. Rea & Witzig. Co Commendation should go to Gov ernor Harmon of Ohio for the efh- cient way in which he dealt with the Newark case where a white man wa: taken from the jail and lynched thi other day. The executive made a personal visit and inspection, so that he could know precisely what he was talking about, and then he issued a few orders which seemed to be very much needed. That the, situation does not look funny to the local au- thorities now as it did a few days ago is evidenced by the fact that the Mayor of the city and the Sheriff of the county, both of whom are charg- ed with negligence of duty, have re- so signed. They seem now to realize that the gun is pointed their way. Several arrests have been made and trials will follow. If in any Ohio city law and order can be disobeyed and disregarded as it was in the Etherington case, that State’s gov- ernment is in a bad way. Governor Hlarmon, appreciating that fact, has teken hold of it after a manner that will add to the general esteem in which he is held. ——— 2 We are all likely to think that kin- ship to the Heavenly Father must be established by likenes to ourselves. July 206, 1910 MICHIGAN TRADESMAN | Michigan Board of Pharmacy. President—Wm. A. Dohany, Detroit. Secretary—Ed. J. Rodgers, Port Huron. Treasurer—John J. Campbell, Pigeon. Other Members—Will E. Collins, Owos- so; John D. Muir, Grand Rapids. Michigan Retail Druggists’ Association. President—C. A. Bugbee, Traverse City. First Vice-President—Fred Brundage, Muskegon. Second Vice-President—C. H. Jongejan, Grand . Rapids. no R. McDonald, Traverse t y. Treasurer—Henry Riechel, Grand Rap- d Ss. Next Meeting—Kalamazoo, October 4 and 5. : Michigan State Pharmaceutical Associa- n. President—E. E. Calkins, Ann Arbor. First Vice-President—F. C. Cahow, Reading. Second Vice-President—W. A. Hyslop. Boyne City. Secretary—M. H. Goodale, Battle Creek. ‘Treasurer—Willis Leisenring, Pontiac. Next Meetine—Battle Creek. Keep the Drug Store Crowded. Did you ever go to a circus and go away without taking in the side- shows or buying some peanuts for the elephant, or red lemonade for the kids? Of course not. No one ever did. Yet these shows were not advertis- ed—not a word was said in the big bills about the peanuts or the red lemonade. If every attraction— everything that called for money— had been advertised you might have stayed at home. It would have look- ed like too much money, perhaps. The circus man knows that; he ad- vertises a big attraction, a bargain in fun, for 50 cents. You go with the idea of spending that amount. But the minute you enter the grounds you see the big canvas with a picture of Joe, Joe, the Dog Faced Boy, see him for ten cents. “Got to see Joe, Joe,” say you, and fork out an extra ten cents. From that time on you have the fever. It is ten cents here and ten cents there, and when you get home you find the total expense was $480, and yet you are satisfied and glad you went. But would you have gone if you had known before- hand that you would let loose of $4.80 just for a circus? Not by a jug- ful, you would have stayed at home and watched the parade. The circus man knew. He got you to come to one show and left it to yourself to take in the others. It is just the same in business; get the people into your store to buy one | arcicle and the chances are they will buy two. Last week I went into a drug ‘store to buy a cake of shaving soap adver- tised for 25 cents. The dealer had the soap displayed between an _ assort- ment of shaving brushes and face cream. I bought the soap and also a brush and also a jar of face cream. When I got home my wife cream and sent me back after anoth- er jar for herself. So there you are, I went in to spend 25 cents and it cost me $2, When you stop to think of it, did you ever see a store that was al- ways crowded that wasn’t prosper- ous? And it does not make any dif- ference whether the people come to purchase or out of curiosity or to get something for nothing, keep them coming anyway. The more the mer- rier. If you have anything to sell that tempts the human pocketbook just bring in the crowd and your clerks will keep busy. How are you going to get the crowd? By advertising, of course, By advertising, I don’t simply mean use the newspapers. They are good, there ‘is no question about that, But a druggist has a hundred and one oth- ler ways that are also effective. In fact, I believe that a druggist has mcre good opportunities for adver- tising at little expense than any oth- er retail dealer. I say this because the drug store is usually a small sized department store. You have a splen- Gid variety of luxuries and necessities to offer the buying public, but you have to let the people know about them, you have to bring in the crowd and let them look over your stock, let them pick up articles and examine them. To see and touch an article creates desire. The nerves of touch and sight frequently lead direct to the purse strings. For instance, I might step into your store and buy a cigar. I see a camera on the showcase and pick it up, perhaps take a look through the finder, I am attracted by its appear- ance and mechanism and something inside of me begins to whisper, “You cught to have one.” Quickly the whisper grows into a shout. I look at the price tag. It reads $5. What is $5 compared with the pleasure and satisfaction *I will have with that camera? A hundred different pictures and views I would like to have flash through my mind and I dig down for that $5. I came into your store to spend To cents for a cigar and left an extra $5. What brought me into the store? |The desire for a cigar, not for a \camera. If anyone had told me be- forehand that I wanted a camera I | would thave laughed at him. The de- | sire wasn’t there until I saw the real article and handled it. You might ‘have advertised that camera in the ‘newspaper for a year and I would |not have given it a thought, my purse |strings would ‘have remained _ tied. |But when I actually saw it and had tried the |it in my own hands they loosened. It; is the real article that gets quick ac- tion. From this example I want to make this point. The old adage, “It’s the little things in life that count,” holds true in business—everywhere and al- ways. Advertise the little things, the common, everyday articles that every ene wants, get the people to come in to spend ten cents, they will do the rest. Make the price on the lead- ets attractive, suggest to the people that they can save money by buying their cigars, tooth brushes, soaps, etc., from you. As a matter of fact they do not save anything, but they think they do and that is the impor- tant point. I do not mean that your offers are not genuine bargains. The purchasers certainly do save on the little items, but they spend so much more on other things that the ap- parent loss of profits is really a gain for you, and a big one at that. A few days ago my wife received a souvenir post card from a store that had been in business just one year. The card invited her to visit the ice cream department on the day of the anniversary. She went. In the evening when I came home she told me what a fine place it was and we both went. Now the proprietors did not ask us to visit their camera de- partment or their wall paper depart- ment or their picture department. They simply invited us to come in and enjoy ourselves in the ice cream department, where we couldn’t spend more than a few cents even if we wanted to. But! they had the cameras placed where we could not help seeing them, they had the samples of wall paner attractively displayed, they had expensive hand-painted pictures ar- tistically hung, and we saw them all. We went past them when we came in and again when we came, out. We looked at them at our leisure while enjoying our refreshments and listen- ing to the music. Were we impregs- ed? Yes, IT was to the extent df seyeral dollars for a picture my wife took a fancy to. If she had said to me in cold blood, “There is a little hand painted picture down at Jones’ for $5. TI want you to stop in and buy it.” T might have balked. But when I got down there and listened to some good music and pleased my appetite with a tasty dish of ice cold cream, IT warmed up, not exactly physically, brt financially. When we came along past that picture it was the easiest thing in the world to say ‘o Mr. Jones, “Send that up, please.” Now when I speak of wall paper, pictures and cameras, I am merely illustrating. All druggists don’t car- ty these articles. Perhaps vou don't. But you do sell other articles that cost little and sell for much. You know what those are, I don’t, and I represent the buying public. If I thought you were making a long profit at my expense I might not buy. But when I come into your store and buy something extra good for 10 cents, be it a cigar or ice cream, I just naturally get the idea that you sell good things cheap. I con’t stop to study out that you have tc make a big profit on a large num- ber of things in order to mak: up the deficiency in the profits from leaders. I am ignorant, but my ig- norance is bliss—for you. Your cigar counter for the men and your ice cream department for the women are certainly about the best advertising you can get. You advertise them and they advertise your store. “Mighty oaks from little acorns grow.” That is an old saying, but I do not know of anything that illus- trates the point better. Your little sales at a close profit represent the acorns, your big sales the oaks, you plant the acorns when you advertise the bargains, the oaks develop when the people come to your store. When you come to analyze, the important source of business can be summed up in just one word, sugges- tion, through various fornis of pub- licity. You suggest to the people that they come into yout store and spend five cents, or ten, or perhaps twenty-five, for a real, genuine, ‘dye 1- in-the-wool bargain. The crowd comes. It has eyes ané sees, it has hands and feels. The nerves of the hands or of the eye make a sugges- tion to the mind, a desire is created and did you ever see a human being, man, woman or child. who had both a desire and money at the same time who didn’t lose one or the other? They are incompatitle and it is usu- ally the money that is precipitated in your cash drawer. Now, I am a ‘ommon, everyday mortal, just like hurdreds of others in our town; I don’t know the first thing about the drug business, and the statements J] have made are the suggestions of an outsider, one of the crowd. Perhaps you will think my suggested methods are good, per- haps you wil’ say that they are wrong, that they get money under false pretenses. Well, suppose they do. You are satisfied, so ‘is the crowd, nothing wrong there, surely. Anyway the fact remains that the store that has a crowd attracts more crowd, and the larger the crowd the’ larger the business. It never fails, because a crowd spends money whether it wants to or not, whether at a circus or at your store human nature alawys remains the same. R. M. Nicholson. ——__+-~«—___. Never Saw Her. The Man—Did you woman we just passed? The Woman—The one with blond puffs and a fur hat and a_ military cape, who was dreadfully made up and had awfully soiled gloves on? The Man—Yes, that one. The Woman—No, I didn’t notice her. Why? FOR SALE $1,200 buys a drug stock and fixtures notice that invoicing more than $1,400; no dead stock. We make this reduction owing to our proprietary medicine requiring our entire attention. If you have the cash and mean busi- ness don’t write, but come and investigate this exceptional opportunity. Peckham’s Croup Remedy Co. Freeport, Mich. > y < . Zi a ig we - §¢ + 4 -~ es ar. wwe AY "? -_ Ls at ete OOS — a oo 3 July 20, 1910 MICHIGAN TRADESMAN 43 WHOLESALE DRUG PRICE CURRENT dum Aceticum ....... 6@ Benzoicum, Ger.. 70 BOPaGie oo... Carbolicum ..... 16@ Citricum 0.05.25. 45@ Hydrochfor ..... 3@ Nitrocum ...:... ig Omalicum |... ... 2. 14 Phosphorium, dil. @ Salicylicum ..... 44@ Sulphuricum 1%@ Tarnnicum .....;. 13@ Tartaricum ..... 38@ Ammonia Aqua, 18 deg. - Aqua, 20 deg. 6 Carbonas ....... 13@ Chioridum ....... 12@ Aniline Sebeeecae cs ee oh os 15 Swbee cae 2 50@3 Baccae Cubebae .......... 50@ Wenipere 2250205. 8@ Xanthoxylum .. 1 00@1 Balsamum Copaipa i ..70) 07: 60@ Olt el, 2 00@2 Terabin, Canada 8@ TORMan 5.0.0... 40@ Cortex Abies, Canadian Caasiae Webo cee Cinchona Flava.. Buonymus atro.. Myrica oe Prunus Vtr Quillaia, gr’d. 5 Sassafras, po 26. Ulmus ccecmain Glycyrrhiza, imag Glycyrrhiza, po. Haematox Haematox, 1s ... Haematox, %s .. Haematox, \%s Ferru . Carbonate Precip. Citrate and Quina Citrate Soluble Ferrocyanidum 8S Solut. Chloride Sulphate, com’! .. te. com’l, by L per cwt. .. Sulphate, pure eres eesee seen eee Folia Barosma ....... 2t Cassia Acutifol, Tinnevelly .... Cassia, Acutifol . Salvia officinalis, Ys and ss... Uve Cm 2... pkd. Acacia, 2nd pkd. Acacia, 8rd pkd. Acacia, sifted sts. Acacia, po ....... Aloe, Barb ...... Aloe, Cape Aloe, Socotri .... Ammoniac ...... Asafoetida ...... Benzoinum Catechu, 1s Catechu, %s Catechu, \s Camphorae Buphorblum Galbanum ....... Gamboge -po..} Gauciacum po 35 MAINO 20.2.5 po 45c Mastic Shellac, bleached Tragacanth Herba Absinthium .... 7 Eupatcrium oz Lobelia ... oz Majorium ..0z Mentra Pip. oz Mentra Ver oz Rue ..225... Oz Tanacetum..V.. Thymus V..oz pk Magnesia 18@ Doe no CIOS A Sow 9 Qo beat we @ageeoseegaesqgaeesseaqa § De oo Q8 ao 70@1 3 2 Calcined, Pat. 55 Carbonate, Pat. 18@ Carbonate, K-M. 18 Carbonate «..:....; 18 Oleum Absinthium .... 50@7 Amygdalae Dule. 75@ Amygdalae, Ama 8 0J)@8 Anigl | 33...) 1 90@2 Auranti Cortex 2 75@2 Bergamii ........5 50@6 OOM ove ccs ss oH Corea sons 7 : 1 Chenopadif ...... 3 Too4 Cinnamoni ..... 1 76@1 Conium Mae .... eoweeeee 25 $5 RAs SBSSSSSSSRS Cepaiba 20.033. 1 75@1 85 Cubebae ....... 4 80@5 00 MeriSerery 6.5. t 2 35@2 50 Evechthitos .....1 00@1 10 Gaultheria ..... 4 80@65 00 Gerantum = .-... oz 75 Gossippii Sem gal 70@ 75 Hedeoma ........ 2 50@2 75 sumipera 2702... 40@1 20 Lavendula ..... -- 90@3 60 EMMONS «ee 1 15@1 25 Mentha Piper .. 2 20@2 40 Mentha Verid ...2 75@3 0vu Morrhuae, gal. ..2 00@2 75 Myrleia 2. oe 3 00@3 50 OHVG) oe 1 00@3 00 Picis Liquida . 16@ 12 Picis Liquida gal. @ 40 Bieina (2)... $4@1 00 ROSAS OF: 1.22... 6 50@7 00 Rosmarini (2... .. @1 06 Sabing: §........., 90@1 60 Santal .......... @4 50 Sassafras ....... 85@ $0 Sinapis, ess. oz @ 65 sMmecoing oo. fia 40 45 MP DVING 20a. 40¢ 50 Thyme, opt. @1 60 Theobromas ..... 15@ 20 WISH 20. oe - 90@1 00 Potassium Be Carn... 15 18 Bichromate ..... 13 15 Bromidé ... 23... 25@ 30 Card 2.6... 12@ 15 Chiorate ..... po. 12¢ 14 Cyanide ......... 30 40 lodide §........ 3 00@3 10 Potassa, Bitart" pr 30@ 32 Potass Nitras opt T@ 10 Potass Nitras 6@ 8 Prussiate <......: 23@ 26 Sulphate po . 18@ 18 Radix Aconitum ....... 0 25 AAO 30 85 AVCHUBA 22.0... .. 10 12 Arum pO .....:.. 25 Calamus 22.0.7. 20 40 Gentiana po 16.. 12 15 Glychrrhiza pv 15 16@ 18 Hellebore, Alba 12@ 15 Hydrastis, Canada @2 50 Hydrastis, Can. po @2 60 Inula, oo 2. 18@ 22 Ipecac, pO... ...2 G0@2 16 fis ploy - 2.2! 25m 40 Inlapa, pr. ...... 70@ 75 Maranta, 4a ..,. 35 Podophyllum po 160 18 Hnet 6. 75@1 00 Enel. Cit 1 00@1 25 nel py: -....... 61 06 Sanguinari, po 18 @W lo Scillae, po 45 .... 20@ 25 MCMOPA 0 la. 85@ 90 Serpentaria ..... 50@ 55 srniax Mo... .: @ 2 Smilax, offi’s H.. @ 48 Spigvelia .... 5). 1 45@1 50 Symplocarpus @ 25 Valeriana Eng... @ 25 Valeriana, Ger. .. 15@ 20 Zingiber a ...... 12@ 16 Ameer 4 2)... 25@ 28 Semen Anisum po 20 . @ 16 Apium (gravel’s) 13@ 15 Bird. is... -. L. 4@ 6 Cannabis Sativa 1@ 8 Cardamon ....... 70@ 90 Cari no 18 ..... 12 15 Chenopodium 25 30 Corlandrum ..... 12@ 14 Cvdonium ; 75@1 00 Dipterix Odorate 3 00@3 10 Voeniculum ..... e $0 Foenugreek, po. Im 9 Lie oe 6@ 8 Lini, grd. bbl. 54% 6@ 8 Lobelia «i... 715@ 80 Pharlaris Cana’n 9@ tv Rape oo. Sa 6 Sinapis Alba 8@ 10 Sinapis Nigra 9@ 10 SS Frumenti - D, 2 00@2 60 Prument@ 2060... 1 25@1 50 Juniperis Co. <0 (hans: 50 Juniperis Co OT 1 65@2 00 Saccharum N E 1 902 10 Spt Vini Galli ..1 75@6 50 mi Alba 2.0: 1 252 00 Vini Oporto ....1 25@2 00 Sponges Extra yellow sheeps’ wool carriage @1 2b Florida sheeps’ wool Carriage -..... 00@3 50 Grass sheeps’ wool Carriage |... . @1 25 Hard, slate use.. @1 00 Nassau sheeps’ wool carriage ...... 3 50@3 75 Velvet extra sheeps’ wool carriage @2 00 Yellow Reef, for slate use ...... @1 40 Syrups ROCRCIA 5025... @ 650 on Cortex @ bv Berri lod ..;..... $ 50 I etc es eeu es 60 hei Arom ...... @ 60 8m é Re 66 ppetcceese eo wn SCINAG. 22.42.15. @ 450 Seine Co. .....: @ 50 TOMUtAnN (2.62. oc @ 50 Prunus virg @ 50 Aingiper 220505. 4 @ 50 Tinctures Aloes oo. 60 Aloes & Myrrh.. 60 Anconitum Nap’sF 50 Anconitum Nap’sR 60 Amica .6....,... 50 Asafoetida ...... 50 Atrope Belladonna 60 | Auranti Cortex.. 60 PAPOMMNA 22.655 2) 50 BOnZOMm . 2.50) ..: 60 Benzoin Co. ..... 50 Cantharides ..... 75 Capsicum ..... 4 50 Cardamon ...... 75 Cardamon Co. ... 75 Cassia Acutifol .. 50 Cassia Acutifol Co 50 Custer ......... : 1 00 Cetechy. 2.2.25 .1.4. 50 Ciichona ...... 50 Cinchona Co. 60 Columbia ........ 50 Cuabebse ......... 50 Digitalia ....:... 50 PTEOt 226201 7.0.. 50 Ferri Chloridum 35 Gentian 2 .......; 50 Gentian Co. -..... 60 Guiaca ......04.. 50 Guiaca ammon .. 60 Hyoscyamus 50 ROGING ©2450 500.5 5.) 75 Iodine, colorless 7b RANG) 20.0 ee kk 50 Povela 25.65.65. 50 WESTIE ou... 50 Nux Vomica 5v ODM 10 le 1 26 Opil, camphorated 1 00 Opil, deodorized 2 00 Gmassia ......,.: 50 RbAtany = ....76..; 60 ee 50 Sanguinaria ..... 50 Serpentaria ..... 50 Stromonium ..... 60 TOMtan ..:....., 60 Wallerian 6212204. 50 Veratrum Veride 50 Zingiber ......: 60 Miscellaneous Aether, Spts Nit 8f 3u@ 35 Aether. Spts Nit 4f34@ 38 Alumen, grd po 7 3@ 4 minatie 6.1... 40@ 50 Antimont, po .... 4@ 5 Antimoni et po T 40@ 650 Antifebrin ....... q 20 ARUIDYY coe bss g 25 Argenti Nitras oz @ 62 ATSENICUDY (2.02. 1 12 Balm Gilead buds 60@ 65 Bismuth S N ..1 90@2 00 Calcium Chlor, 1s @ ¥ Calcium Chlor, %s @ 10 Calcium Chlor, ks @ 12 Cantharides, Rus. g 90 Capsici Fruc’s af- 20 Capsici Fruc’s po @ 22 Cap’i Fruc’s B po @ 15 Carmine, No. 40 @4 25 Cwrphylius....... 20@ 22 Cassia ructus @ 35 Cataceum 12)... 35 Centrania ......., 10 Cera Alba ...... 50 55 Cera Flava ..... 40 42 Crocus | ....5...., bb 50 Chioroform ...... 4@ 54 Chloral Hyd Crss 1 isQ1 40 Chlorom Squibbs @ 90 Cnondrus: ...... 20@ 25 Cinchonid’e Germ 388@ 48 Cinchonidine P-W 88@ 48 Cocaine: ........ 2 80@3 00 Corks list, less 75% Creosotum §...... @ 45 Creta bbl. 75 @ 2 Creta, prep. <2... @ & Creta, precip. .. 9@ 11 Creta, Rubra .... g 8 Cug@near: 2.0 6....- 24 Cupri Suiph ..... 3@ 10 Dextrine 2.5.65... 7@ 10 Emery, all Nos... @ 8 iamery, po ...... @ 6 | Ergota ....po 65 60@ 65 Ether Sulph 35@ 40 Flake White 12@ 15 COMA cece cuics @ 30 Gambler ..6...655 < 9 Gelatin, Cooper 60 Gelatin, French 350) 60 Glassware, fit boo 75% Less than box 70% Glue, brown. ..... He 13 Glue, white ..... 15@ 25 GAY Cering = cena. 24@ 30 Grana Paradisi @ 2 umulus ....2.5. 35@ 60 Hydrarg Ammo’l @1 10 Hydrarg Ch..Mt @ 85 Hydrarg Ch Cor @ 8 Hydrarg Ox Ru’m @ 9% Hydrarg Ungue’m 45@ 50 Hydrargyrum ... @ 80 lenthyobolla, Am. 90@1 00 ENCINO. .....42... 75@1 00 fodine, Resubi = woe 10 lodoforin ........ 90@4 00 @ oe Arsen et ydrarg lod. 26 Lig Potags Arsinit 10@ 12 Dupe lin oss @ 40) Rubia Tinctorum 12@ 14/Vanilla ......... 9 “3” $8 Lycopodium ..... 50@ 60)Saccharum La’s 18@ 20|Zinci Sulph .... MAC Coe es .. 65@ 10) Salacin ......... 4 50@4 75 Olls Magnesia, Sulph. 3@ 6/)Sanguis Drac’s 40@ 50 bbl. gal. Magnesia, Sulph. bbl @ 1%|Sapo, G ......... Oo Bit? Se ..--- fs Mannia S. F. .. 75@ 85|Sapo, M ........ 10@ 12| Linseed, pure raw 80@ 85 Menthol ........ 2 15G@8 S5iGano. W ........ 13%@ 16} Linseed, boiled .. 31@ _ |Morphia, SP&W 3 35@3 65 Seidlitz Mixture 20@ 22|Neat's-foot, w str 65@ 78 Morphia, SNYQ 3 35@3 65|Sinapis .......... @ 18)|Turpentine, bbl. ..66% Morphia, Mal. ..3 “= 65|Sinapis, opt. .... @ 30] Turpentine, less..... ie Moschus Canton 40| Snuff, Maccaboy, Whale, winter 76 Myristica, No. 1 250 40| De Voes ...... @ 61 Paints ‘DBL L. Nux Vomica po 15 @ 10/Snuff, S’h DeVo’s @ 61)Green, Paris ...... 26 Os Sepia ...... 35@ 40| Soda, Boras 5 10}Green, Peninsular is 16 ven Saac, H & Soda, Boras, po ..5 IGi tead, red ...... 8 Co, 8... @1 00! Soda et Pot’s Tart 25@ 28| Lead, white 8 Picis LiqNN% Soda, Carl .....:. 1%@ 2|Ochre, yer Ber “ig! 4 Lb GOR, 646.2. 2 00) Soda, Bi-Carb 3@ 5| Ochre, yel Mars 1% 2 @4 Pitis Liq ae aoa: 1 00|/Soda, Ash ....... 3% 4| Putty, commer’! 2% 2% Picis Liq pints .. 60} Soda, Sulphas @ 2)|Putty, strict ” 2% 2% @3 Pil Hydrarg po 80 Spts. Cologne ... @2 60} Red Venetian ..1% 2 @3 Piper Alba po 35 80|Spts. Ether Co. 560@ 655| Shaker Prep’d 1 25@1 35 Piper Nigra po 22 13|Spts. Myrcia ... @2 60| Vermillion, Eng. 75@ 380 Fix Burgum .... 8/Spts. Vini Rect bbl Vermillion. Prime Plumbi Acet ... 15; Spts. Vi’i Rect % b g Aierican ...... 13: 15 Pulvis Ip’cet Opil 1 3001 60; Spts. Vi'l R’t 10 gl a Whiting Gilders’ g 95 Pyrenthrum, bxs. H Spts. Vii R’t 5 gl Whit'g Paris Am’r @1 25 & PD Co. doz. 75 Sieyehnia. Crys’] 1 10@1 " Whit'g Paris Eng. Pyrenthrum, pv. 20 25; Sulphur Subl ----ae@ Cum .4......, @1 40 Quassiae ........ 8 10; Sulphur, Roll 24 @ sig Whiting, white S’n @ Guinea N. ¥. .... 14 £i| Tamarinds ...... 10 Varnishes Quina, S. Ger.... 17¢ 27' Terebenth Venice ont 30; Extra Turp ..... 1 60@1 70 Quina, SP & W__17@ 27 Thebrromae ..... 40@ 45'No 1Turp Coach1 10@1 20 We Are Agents for Base Ball Goods Manufactured by A. J. REACH & CO., Philadelphia, Pa. Balls, Bats Fielders’ and Basemen’s Mitts Gloves, Protectors Catchers’ Mitts and Masks Please send us your order early while our stock is unbroken and complete Hazeltine & Perkins Drug Co. Grand Rapids, Mich. LaBelle Moistener and Letter Sealer For Sealing Letters, Affixing Stamps and General Use Simplest, cleanest and most convenient device of its kind on the market. You can seal 2,000 letters an hour. TRADESMAN COMPANY GRAND RAPIDS, MICH. Filled with water it will last several days and is always ready. Price, 75¢ Postpaid to Your Address MICHIGAN TRADESMAN July 20, 1910 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing, and are intended to be correct at time of going to press. liable to change at any time, and country merchants will have their orders filled at market prices at date of purchase. ADVANCED Index to Markets By Columns Col A Ammonia .....--++-+:: 1 Axle Grease ....----++-- 1 B Baked Beans ....-..---- 1 Bath Brick ......--.--- a: WINE. «owe ee ee ees 1 HirpomMsS ..------++-+2++* . T3VUSHeS ...-----+-+--* a Butter Color .....----- 1 Cc Mandios ...--+.+->5->-* i Canned Goods ...----++-- 3 Carbon Oils ..-.-.----: 2 Catsup ....-..- 2 Parneais 3.25 76.5 == «6-5 = 2 Pieepse .....-.«.- 2 Chewing Gum 3 Mhteory ..--+----+-"--* 3 Chocolate .....--++-+:+- 3 Clothes Lines ......--.-- : ean, 2 tense ee e- ee -** 3 (Mocoanut .--.------+-- 3 Cocoa Shells ....------ 3 (Mee 2... - ce eee ee es 3 Confections ..-.--++---- 11 (wackers ....-+--++-:-- 3 Cream Tartar ....----- 4 D Mried Fruits -......---- 4 re Farinaceous Goods .... 5 AO ee 6 Fish and Oysters ...... 10 Fishing Tackle ........ Flavoring Extracts .... : Gay te eet eee Fresh Meats .........- G We IAUIe ghee eee eee es ieain aes .......---- 5 “A se 5 H eee we ees 6 Hides and Pelts ....... 10 J Wey. os eee 6 ef Beeorice 62... kas ss 6 M Bintches 2... wns s ees 6 Meat txtracts ........ 6 Mince Meat ........... 6 DUOIBSEES | eee eens 6 Dien ees: 6 N PUTS hice cece eee 11 Oo Re ce a 6 P Pies: ck. esc 6 PACAP ooo el ek 6 Playing Cards 6 Pieeen 8... ce 6 Proviions 2.2.2... ..- 6 R POO ee ee 7 Salad Dressing ........ 7 Baernrus. ee 7 ee ON Z Ree acc eg. 7 at Poem oo. ee. 7 Pees 6 7 Shoe Blacking ........ 7 ROE et 8 eee co ey 8 NS ee 8 PICS ios... cess 8 tee oe ee 8 RRI oe ce ccy cee 8 T sib ee ines eee 8 IONS 58s teak ances 5 9 EN oo cee ceca cn css 9 Vv Wineoar .......; peeuees 9 Ww Wicking ......; cca cees i 9 "Woodenware .....c.e. 9 Wrapping Paper ..... ~ Res Y Teast Cake ..<....::... 1 ARCTIC AMMONIA 12 oz. ovals 2 doz. AXLE GREASE Frazer's 1tb. wood boxes, 4 doz. 1M. tin boxes, 3 doz. 34th. tin boxes, 2 doz. 10tb. pails, per doz... 15. pails, per doz... 25tb. pails, per doz.. : BAKED BEANS 11D. ean, per Gosk....... 2%. can, per doz...... Sib. can. per Goz....... 1 BATH BRICK American English seer ease vionee BLUING 3 2 4 6 od 12 1 Sawyer’s Pepper Box Per Gross No. 8, 8 doz. wood bxs 4 00 No. 5, 3 doz. wood bxs 7 00 Sawyer Crystal Bag Zz. box. .75 00 35 25 60 20 00 $0 40 80 TSE essa ecu ss 4 00 BROOMS No. 1 Carpet 4 sew ..5 00 No. 2 Carpet 4 sew ..4 50 No. 3 Carpet 3 sew ..4 25 No. 4 Carpet 3 sew ..4 00 Perior Gem 6.56. .ssess 5 00 Common Whisk .......1 40 Fancy Whisk .......... 1 60 WVarenouse ... 20 MO: 2 Cece ae <1 oD MG 8 ooo ae ee sess 1 75 Shoe me. 8 oc. keene 1 00 MO 2 a ee acc e 1 80 MO. 8 ccs tua ee ese 1 70 we 8 53... 1 90 BUTTER COLOR W., R. & Co.’s 25¢ size 2 00 W., R. & Co.’s 50c size 4 00 CANDLES Parone §8. ..........:. 8 Paratine, 128 ....-...>.- 8% MVICKID® oe oi cs coe 20 CANNED GOODS Apples 3p. Standards @1 00 cunlton: . oes 2 75@3 00 Blackberries I 1 25@1 175 Standards gallons @4 60 Beans Sakon 2 Le 85@1 30 Red Kidney ...... 85@ 95 PU 8 ke a 70@1 15 Oe 3 oe. 75@1 25 Blueberries Standart ......-... 1 35 Galion ......656 Cows 6 50 Brook Trout 2%. cans, spiced ...... 1 90 Clams Little Neck, 1. 1 00@1 25 Little Neck, 2tb. @1 50 Ciam Bouillon Burnham's % pt. ..... 2 25 Burnham's pts. ...... 3 75 Burnham’s qts. .......7 50 Cherries Red Standards @1 40 WWANbS Cee @1 40 Corn ale 85@ 90 (soen ok 1 WV@1 it Mancy ........,.- 1 45 French Peas Sur retires Fine ......, 22 etre Fine ...2....:... 19 We ee ee ee ss 15 ReOven ooo6. 4. Le 11 Gooseberries AMAT ee ee ee 1 00 Hominy Stantard ............. 8b Lobster Re a ee 2 25 AO a 4 25 Picnic Tata -........:. 2 75 Mackerel Mmuatara. Tip... es 1 86 Mustard, Zid. ..,..-... 2 86 Mouse, 1VGID. ...-.-5-- 1 80 Moweeg, SID. .6 ssa ee So 2°75 "were. C0: 2. tes 1 5: Tomato Bib. ..........5 2 8i Mushrooms isi Lcsesssucene a Buttomp .......... @G B CHEWING GUM Cocoanut Macaroons ..18 | Festino ............, Pri . Sener oa = Cocoanut Honey Cake 13 | °°t's Water Crackers 1 40 trices, however, are Adoms’ Pepsin ........ 55| Cocoanut Hon Fingers 12 . oe oo Meat Pepsin ..........- 45| Cocoanut Hon Jumbles 12 sa S or drums ..., 33 Best Pepsin, 5 boxes ..2 00’ ts Coe eects 34 Black Jack .205.5.5... 55, Crumpets .....+.+.... 10 |Square cans |.//7"") 38 Largest Gum Made ... = Dinner Biscuit ..-.... 26 Fancy caddies ce 41 DECLINED On ON ci woe sess > 5| Dixie Sugar Cookie .. 9 i DR Pinater eet rors.” §5| Family Cookie ...... $ “Appies |S Spearmint ............- 5| ig Cake Assorted ...12 |Sundried ......, @ 9 CHICORY _| Fig Newtons .......... ag | MYBPOrated...... @ 91 Bulk .....----ee seer sees Florabel Cake ....:..., 12% Apri Red wees 1) tuted Cocoanut Ber 10 |California ns.sers, 12@15 iGo ose es 7| Frosted Creams ...... : co =. 6 “TOS x oe x ie . rm Citron chene frosted Ginger Cookie & Corsican ..... CHOCOLATE | frosted Honey Cuke ..12 =e Walter Baker & Co.’s ae Curra > German’s Sweet ...... 22 Fruit Honey Cake ....14 |[mp’a 1 tb. —" a sees pees ce: “4 Ginger Gems ....... 5. 8 Imported ha @ a4 ATACAS .eesseeesseee |Ginger Gems, Iced.... { a Cove, 1 go@ 5|_, Walter M. Lowney ©9. || Graham Cracne : Peel Rove 2. 4... 155@1 75|Premium, 4s ....... - 20 — so : : Leman American 18 Cove, 11b., oval :: 1 20|Premium, %s ...... ... 30 Ginger Snaps Family 8 |Orange American’’’: 43 , x CIDER, SWEET | Ginger Snaps N.S. 1% Plums ...........1 00@2 50 n’s” foe te “eee Regular barrel 50 gals 7 60|;,Sduare «............, Toa) Soe ......1 7 Peas Trade barrel, 28 gals 4 50 Hippodrome Bar ..... 1¢ Loose Muscatels 2 or er Marrowfat ...... sgt 25/1 Trade barrel, 14 gals 2 1 Toney Block Cake ....14 Lose Muacateis § Early Jithe ..... 51 Boiled, per gal | tioney Cake, N. B. C. 12 | Loose Muscatels, 4 or b% Early June Sifted 1 1801 8)|Hard, per gal ......... oD Honey Fingers, As. Ice 12 - M. Seeded 1 tb. 6%, 8% Peaches COCOA Honey Jumbles, Iced 12 @7 Pig @1 25| Baker's 37 Honey Wiake ......:;. 12%] ,, California Prunes No. 10 sise can ple §=@3 ©) tmeystanag 41 Aen ee a : mone sag boxes..@ 4 BEVOIANG oo eee ee eeeee ouseho cookies ae « Zolp, hk ¢ : a) ad Creitea — 85@2 50 eeapeney’ ae citee ite ee = Household Cookies Iced 9 ao” 20 25%D. pores. .@ 5" ae 95@2 40 a ee ths oe a2 imperial... ..,,.% Lecce oS rey 80 25tb, boxes..@ 51, Pumpkin — “5 ee cane coe 0- 70 251D. peter. ae ee ules Mixed i L Rh gem 7 OM a... 85| Lowney. %s .......... 86) Kream Klips 40- 50 25 oa Good "202520000000, 30] Lowney, Hs co.cc: B6\Laddie sre. ceses 2225 20- 40 Bib. boxes -@ 5% ee wey, eee : :: ete Sac 250 lowney, i6 ..........- 40 —_— ee eke 4 “ec less in 50tb. cases - a % 12 emon Biscuit Square 8 FARINAC Raspberries an Fiouten, #8 ...-.- Lemon Fruit Square ..12% EOUS @00Ds Standard ........ ag ae = tees ro Lemon Wafer ........ 7 Dried I Beans almon outen, 468 ...... L Loveline sage dima ......., , Col’a River, talls 2 00@2 10/Van Houten, is Sa aon stcons 9 | Med. Hand Pid’ 1117" on Col’a River, flats 2 25a@2 7. |Webb ........... 33 Marshmallow Wainuts tt Brown Holland ..).) 2 90 Red Alaska ..... 1 60@1 75| Wilbur, 38 .......... $3, oiasses Cakes a Pink Alaska 90@1 00|Wilbut, 4B .....---.-- $2| Molasses Cakes, Jee’ 9 |24 3 ink Sardines COCOANUT Molasses Fruit Cookies Bulk 1D. packages . a 62 Domestic, 48 ....3% Dunham’s %s & \%s 26%] Iced .........0s0006 21 r Per 100 ba... 6s Domestic, %s .. Dunham s WS ...:.... 21 |Mottled Square ....... 10 Domestic, % Mus. 6%@ 9 |Dunham’s Xs ......... 28 iNabobd Jumbles’ ....... 14 | yak Hominy ae . — @14 BA oo 11 -rownnemg Crackers ..... g Peat’ in gack ....1 6¢ alifornia. Ss. 4 on COFFEE range Gems ........ 9 it - Back .,, French, %s ..... 7 Rilo Penny Assorted ..... 3 pices 200 tb. sac oa e French, vs Seeken [oe em... 10@138%| Peanut Gems ......... 9 | Demenronl and Vermieeli! mps Petre | 1 Pretzels, Hand Md..... 9 — 16 Ib. bex., ¢6 ima 90@1 40 | Choice Pretzelettes, Hand Md. 9 |'™ported, 25 i. box..9 59 Sansebiah Fancy Pretzelettes, Mac. Md. 8 Fair . 85 on — Cookies 6.0.0.7) 10 he Barley ee ening evere Assorted [as ease ecg ues. a F 25@1 140 ee Rittenhouse Fruit Chester : re eas ste Strawberries hee Oe tek 1 rte as ae 19 UDG «sw reeseeees voee 9 Standard ........ vc A ag ea eae Scalloped Gems ...... 10 Peas ancy . tle eee eenes Maracalbo ge Cookies ....... 10 Groen : aconein, Ba. omatoes Rin Spiced Currant Cake ..10 “n, Scotch, bu. ....2 4/ een 4... 2 S5@4 1BiGholcs 2. Sugar Mingers ........ 18. PRR ce: ae o Meir ........ 5... 85 0 Mexican Suitana Fruit Biscult 16 Haney ..255....0.. 1 40|Choice ....... ee 16% |Spiced Ginger Cake .. 9 Se Gallons ............ So0l Maney, 2.645521. 19 |Spiced Ginger Cake Icd 10 Hast India decechosces © CARBON OILS Guatemaia Sugar Cakes ...... German, sacks ........ § Barrels CAGIEG oo. 15 | Sugar Squares, inrge or |German, broken pig... ee @10%. an Java re all a ear eee 9 - ater iss: @10 ee ae ee 12 unnyside Jum es. .. 10 aple D. S. Gasoline .. @13%|Fancy African ........ 17 SUDCTDA 2.0. .05 0010.0. 3 | Flake, 110 = ame 6 Gas Machine mai Ge... 25 |Sponge Lady Fingers 25 | Pearl, 130 tb. sacks .... 48 Deodor’d Nap’a ee cece k cence es) Si jSumer Crimp ......... 9 | Pearl, 24%. pgp. |.) 9, Cylinder ....... 29 @341, Mocha Vanilla Wafers ...... 17 oor Eaene oo. 16 @eg (Arabian ......-|....... 21 Waverly (2.0)... 10 FLAVORING EXTRACTS ack, nter ... 84%4@10 Package Foote & Jenke CEREALS wow york ee in-er Seal Goods a Coleman Brand Breakfast Foods Arbuckle ............ 5 25| albert Biscuit sf 100 Bordeau Flakes, 36 1m. 2 50] Dilworth ...... eoooee 18-76) animals .............. i 66 Lemea Cream Of Wheat, 36 2th 4 G01ScTSey --..---........- 15 00) Agena a. No. 8 Terpeneless .... 75 Egg-O-See, 36 pkgs, ..285|Uion ................ 475) iaronet Biscult .....1 00| No 3 Terpenelews ....1 76 Excello Flakes, 36 tb. 4 50 McLaughiin’s XXXX | Bremner’s Butter : No. 8 Terpeneless ....8 6@ Excelio, large pkgs.....4 5: |, McLaughlin’s XXXX sold| "\yuners Butter Worcs, 86 Hb. ......... 4 60|to retailers only. Mail all} q Og ache eee 1 00 Vanilia Grape Nuts, 2 doz. ...2 70/0rders direct to W. F. note Biscuit ...... 150/No. 2 High Clese 1 26 Malta Ceres, 24 it. ..2 40/ McLaughlin & Co., Chica- Chocolate Waters 71 ge | No. 4 High Class .....3 00 falta Vita, 6 it. ... 2 85 Anne cece No. 8 Mapi-Flake, 24 tip.” 2 90 Extract aoe oe ee cio Pillsbury’s Vitos, 3 dz. 4 25 Holland, % gto boxes 95 aust Oyster ......... 1 00 Jaxon Brand Ralston Health Food tha 4 gene .o. 1 16 Fine Nrenck Te i 08 Vanilla BO ot. oo. immeis foil, gro. 85) = = see akca 26 ae > = Hummel’s tin, % gro. 1 43 Frotana pete ee ee eae 1 60 ; > oo a - ae 2 Sunlight Flakes, 20 11 4 v0 RACKERS. Singer Snaps, N. B.C. 1 001s os wull Measure....8 60 Kelloge’s Toasted Corn National Biscuit Company| Gham Crackers, Red : easure....8 Flakes, 36 pkgs in es. 2 80 Brand Tepel oo 65. 00 Lemon Vigor, 36 pkgs. ........ 2 75 Butter Lemon Snaps ......... 50° |3 os. Full Measure ....1 25 Voigt Cream Flakes ..2 80|N. B. C. Square ....... 7 |Marshmallow Dainties 1 00)4 oz. Full Measure ...8 40 eet 28 2 10|Seymour, Round ...... 7 |Qatmeal Crackers ....1 00/3 ox Full Measure. ...4 56 Zest, 36 small pkgs...275| Soda uk ee seer Cook. 1° a Rolled Oats oe . scuit ..... Rolled Avena, bbls. ..5 25 Seamed pee ee ! leap i orn . joe tie oe a Steel Cut, 100 tb. sks. 2 75|Saratoga Flakes .. elettes, Hd. Md. ..1 00) . : Monarch, bbl. os b Zephyrette ee pnt Ape —— coor. ic cCUC CU Monarch, 90 Ib. sa Saltine scult ...... 00 Quaker, 3H Regular 1 48/%: B.C. Wound’»...... 7 | Semagons Places, occa) | SPAIN Wea oUt uaker, a. tec 2 ee €a biscult .... Red ; 248 - ls OR irs petasess Las “ Cracked Wheat Paant ok 814 | Soda Cake wae ee Witte ..... ae Se pe cse eee sess. Animals _.. S S Butter Crackers i 2%. packages ......2 50 Atheation ip aera ee = Sultana Fruit Biscuit i ee oe oe iw CATSUP Atlantic, Assorted |)” 12 Uneeda Bisenit ....... 5@!| Patents a 15 Columbia, 25 pts. ..... 415|Arrowroot Biscuit [11.16 | Uneeda Jinjer Wayfer 106) Seconds Patents ..... 5 65 Snider's pinta (6:0: 03 2 35|Avena Fruit Cake ... 12 | (needa Lunch Biscuit ie Straight eee & 26 Snider’s % pints ...... 1 35 Sree ii Vanilla | Wafers = Geese Straight i. 4 85 CHEESE Shen ag BOO i 10 lage pos Biscuit 1 “te Clear 8 20 Tn Sa Fe an eae ee ~snabead So O% Cartwheeis' “Assorted : ; ik $9 Flour in —_—- Se per Pe @15_ |Circle Honey Cookies 12 |!n Speciai Tin Packages.|>arrel addition Riverside es 154 | Currant Fruit Biscuits 12 Per 8 Lemon & Wheeler Co. _ BIOS <5 50455 @16 PORNO ; Westin sis Ws Cc th § 25 a a6 eee a 2 66) Big Wonder 4s lo Brick pe eek eke ai Coffee CORR boy oo. 10 | Nabisco, 25¢ 2 50 a HOON cosh. cca 5 ace Gan. le =e SUIBO0, FRG oo oct ss ens sa Limburger ....... @17 |Cocoanut Brittle Cak t ak bisco, 10c ........2.. 1 00| Worden Grocer Co.’s - 0 ; : ake ‘12 ampagne Wafer . 3 50, Quaker, paper ....--- rireapoe ...... 40 60 , E oF @ Cocoanut Taffy Ba : 20 : rr. Per tin in b uaker, cloth ....- es ap BARD 2. S @20 Cocoanut Bar 16 Sorbetto wat {@ yan Somes. Gs “Comment Deeps ...-1ap | Netlog <0 Ew 4 8 iG , 910 M 10 H cssipines T R A D E SM AN N 45 a 1 50 1 +0 aK 26 ans 6 at a 34 Fa J s Hi i rs w 1 c em , Qa a] wae e rover Ca , : mie oo Wh i sg ur | ) 4 Am i Star wea 25 7 ly, Gr eri r r 4s x i 2 ? menioan Fig oT - fone ee — 1 : P Mi ae h 5 aaa ‘ Barreles & mduuneee Ee ms 5 gy Short ae 2 ae Pe Co. V3 pong 80 Bean rc a Pork is a os fin ote Grai 6 ao : Ite caenee 7 Winsrs Minne Brands. ” Cle ee ee, 27 Me Q €2, Wisard: ae ee & Sar ES ae ao 50 ste “a | 81 Wizard, Graham | Se 25 Ss ey oe i) onc tb is s = i a aa P it 3S OD No. 1 10 Ibs. ie Mead" iP 3 : vo -. +25 | : . : bi 4 s. ' errs = $0 | Com ellies es 25 3/8 1 100 tp ee ; x ce a os ~ i ++ ar I ° e eee eee is ao coe es 8 60/50 eee a5 oy 40 bs. =o so fides H i tas Fi Sate ae Feet : s It 8. ola: 4 ad 9 : aes a Brand i tub ard <.! 16 | 80 Wh og F _ can 1.4 ae 3 i he good ies . Sct ae : = ae SB a aa poe Tj , AS .* 7S Fie : aa ease Vv C a ay . So ; ea 7% ; Wingol & ie Bae E ‘ a i He Pe =. es . 17 7 Hai .* oe le ails. -@ a e ge aia 5 am ee F Wi gold, Whe reteeens ‘ ae Hac Be ake % et OE BLAS 1 25 2 ft i 1 + ay igold, ee eeler’s ved 4 lams, “eye 8 aise % errand Bo BLA y 1 a | SU idr 8 16 Wi 0) L at ld 4 s er en 40 la iS 2 ed ad n e N xb B x LA 2 90 s nd ied J EA : . 3 Vir 4 . — : fe a6 . = 3 He mis, 14 Ib M aye % Mill y's Ox. lar CK 92 55 ur ried. we 0 4 i oat ) a re i ain ey a. dan a5 : tb. Hissar ce q er’s R 3 ge c1N 3D Re dri aq me an 36 1 it A tt 4ty Laurel, a ee ae Skinn i tb averag: j Se Ss ese, ao Regular bigeye 7 Hing nd pa PI 5” urel, Ks ae 3 6 =i Scote row : ZS ee a fe os BY Laurel 14s clo oie 6 40 tram. ee sverage: Is Maceal , SNU Polish | 2 aI eer fancy ia 2 Ib. ag " Ovals. 22 o el y, C th -e .6 40 Pj life dr {ar av ra ce. yy re cal in U Po ish at 0 ee i ¢ edi y es 24@ 3 a 50 j in cre Ss. 6%, “7 Voigt ae + Bane ee ne. crag 1b neh Dladde lish a Soe choice oe 26|° Iba. 250 i n erate ——— Hh \. a) s aig i . € Ee : ie. 18% ’ E sk os ae %¢ _ 2 ¢ at) oe . e aie c ae ol Tate. 20 oe Boi Hac aan s Rappi sini 85 ES -86@40 b., 25 a ue Uae sale — 11 ) Oo 4 : eho Cr 1g a th a) oe wonted Th pees Vp m as pple rs i iaaket-fre , i 7s be bo Be 250 1 er te eee 30 ld “ s ? vase i Co.'s 6 a" Mince Pima Hi ie Americ: s SOAP. a Sift ane mediz ‘Bagae| Bare in crate’. 30 oer gt le ou en 8 1G Ou mei Age ee oe ‘an Ki P oe 37 F: tings ed ch ate 33 | sar el, Cc Grata area ane ool P == ee ® sal ov 0 on Bian 1 1s arts 3 ane Di F: rk rs «35 eal ao f: oie m @4 rel 6 h Wea “ < lea s : e!ts cal bs ? woot Hy wg ee ee oo presse a 7 ~ Diamond &C rr BS nee ancy a o/ FB eT 5 wal. ieee 5 bs eee : — ' aus m gi E fic +70 ad bas ee Ssed . 33 Sav R y’ or ily So ° Mc ea es ¥ ate oa te 8 eee 40 “ -—— 5 en fl yr iv gene : o. d saa V 9 ose nd id, 5 : I ache 2 @ é 4 und Cc &e e a N “+ : . 5 Sl hR o- ic our “0 EF Ver 1a Saus . os 7 2 W hi n e, 5 1 , 50 8 Mor un ee 10043 41 in E A 2a ch 60 Oo a a 2 x Shee 2A ye 5 os : a cause! ao De ite Im 50 00 ) 8082 NM vu e, cece wees Me ch lea ae ae No. 1 cas fae @ 6 le pY y 1 a 2 ¢ ikf. Pe ge : a ao R p he € OZ ac oy ne nr po ae @ Ce ine F ud P ach. 2 ; T as 0 39 3 0 Si ep E oe as 20 oo. a ke oe i Satine oa oO 2 y | in ul e ‘Npowder teenie aie 5 in h.. 4 a ali 40 90 Sleepy ive a & leh 4 i : poccteee ot Sn ine Ov: sia ul : 2 3 80 Pi aie che jum. Mel ies —— s a a cc eat ow 16 eo Sleepy ye, 4s ae 40 Tongu: vee ae . owbe - ee 80 et dy a. 15 Hump oo ‘gr0s 6 Unwi ie 85 16 epy tue as Sper ? sadeh seteeees ieee 5 a “ : a aa Cc gsuey. ae are 2 No. 1 ry ates a ae Chiwasne Ww oe ° 8 - Bol are ee cloth: 6 p Bai ee ae 10 Ivory, or a a 3 60 Choic i mee a 2 complet ‘ae | me n wasted, : oot @ 5 ' » Go ted > is cloth 50 | *4 ins oe i Star , 6 on, Ga cues 00 ancy “taney ; ee) | Case rae “bas. 60 Ju ard’ ned. 4 St Iden Ped! pavers = ‘ mp ss Dee oe 11 raged co ee wide ‘ 70 fe y oo a anes 5 O28 | se, oo hie og 12 lars Jumbo one 1 6¢ No Car Gran “7 per.6 30 4 b new. ees il Ac fo Ze veeeeee Co 70! Amos easy ae Eo aac nat i i 2 este » 33 tat @ 3 Cor 1 F ale, -6 aa 4 bl Pig i A ua cee : re Ose se “ 0 | Cork oo cicgetg 0| ® ato Hi Ib : 45 or Com u > 3 I 8 ig’ : 9 e itz : 3 A dV a . 4 ork’ . 8 18 4 ig I ‘ @ 2% ‘i Corn! com ited $32 bois ecg Acme, i soe $50) moy. th an 3 Cork ila iseets 40 a ate o t ee 2 1 ae be ra 0 cs a i tee Se “tag's te ig 2 HS a NB gs Cate pase , ¢ ns rs ' *° oN | Big 2 “90 are, (5 ‘6 - ‘hy i + ne see Ye | ly € ‘ : a ‘ ee 2 250 ‘ tiddings eas i. 00 vig oe Ase nia 1 10 | Ger Horan i Ibs. " sean cnt 45 | Hiclipse Mo gine es Be Set aes & 7. ee aoe 4 the “Sipe eae ihe 1B) a om] xe we ae sompeei oS See ns ron r act ‘pe 7707" 0 aer me : Oo 1 8. N( . 4 IN‘ 2 ba I c fei Geet saae n 8 90 OF tii a 23 00 | Be bis ac. ‘09 ooo Sia 5 80 Paney oes a ee ks oe ci ea * : 8 ve ge _Wrkes Fe eed 26 00 Bact’ p C. 1b ee 0 Marseill Motte - om &0 | Cy india pe 25 | eal _ oe spring rakes N c ane 0 ned 1 doz. 5 50 Sapolio, oa clots So ” korge « aac oe No. 3 vibe No. to 30 Gold eae Po ops 3 4 oisel D. AT poling ore of Deland's 60 RAT aa 2 25 Scourine ene ro. ae Nickel 1 a au oe 2 Fibre No. 2 ey 60 | Ked en eam aoe “u : eas Grittend doz 0| & ight's Hace ai ia eine teas os 1sis 4 00 Great twist . ++ 45 ae ral a er 00 | Be Wa Opera oes 18 gi ; Fan 5 ee 3 00 Siand - ga ne ag 6 35 | Bo irine. i 013 at aoe oT do [Dewey cc. been. P| . Bul uffien b y 1 ise 4 hoice ecthsseh"* said i sod or es ip fat Cas ai os | youble vaahicards Silos ancy voles Peter e a en rl s @4 gon 3 0 s, Ene a i Cc Ww Cc 20 Geakin ae a _| Single: 2 3 +8 5 | | te a, fons > pauls kK es 4 7% Ta een 52} a A es ae oO Var a re kK F io 2 | ue le Ac aa a 3 Le ! h n A DP 18 1 w See ete : granites S| eae oe et 178 60 bees a ing a ‘Single iii 2 leurs lt 1 35 Ses . eres ae Oo a noe Spices t eras 6 or Peer og 60 | a ae as oa $s P. ce nioee aa “a p @ b DA i lis ice ° Cc ae ay s D4 ae ges ne i pal tk rE rle es ae 0) ‘ Jel 9 °o. 4 a 40 y sal MINCE bee eeeeee 40 mp, Beis Lnigg os o gives pote me vies 5% een L bib.” gti . 34 sien ie pe 3 76 | a A aa 56 i % se CET Beene 35 145 T 0 Ibs. UU Cassia’ a oo - 44, errr @ cs ae 32 | Gnty i 1 Que a 3 76| ¢! oer lonae eee = 1 : Ib. 6 MUS ME, a: 22 100 Cc I. keg 5. ce. 80 Cassia, Zanzi yoo = s “lag a ae oe 3 15 | oa taint figs: 34 ¥ Bulk ee pel sig 2] 8 5 ste a . 90 Ginger se a hie lia Ywin ss aod is) sion ore- HH : , C RD 3 r ae er, LL ae af in, ieee 29 | M. nC sen au - Bulk’ 2 Juv oe ++ 2 85 ae 10% Backs ---. . Mace, “Alvi agg a ng 8 | 16 in. i ica 3 aa yar ct, Bes R 4 . 5 gal. k ES” 85 28 Ib. _ a es Y Mixed Pe ean ae. by Duke's mee 40 in. sees Sisarece 2 au | aa ‘hoc, D Drps 49 piaear, gal. ea fae = Tb sack sacl ee asin , -enang. ee 4 ae = Diente 4y meee ner: 3 5| 4 illic s o. ia i] es oe tee |e 38 st dS ules Be eee ae crc 2 tee TA Laat Se iii u n, pin a ) a Ib. ds Ww ae ost % N tme be ee 1 Y m u Ameo irene 33 ) 17 hat ae 5 ceeveeeeens 5 | ogen aumas *- ; St een, 19 ts Z. 9 @1 20 . oil Senet +02 ut Teg oT * 416 um y m ae 21 | 19 in Bu ter secceneees 1 «| tmpe ges :or n3 as'ta 9 ol te 04@ 05 56 airy ind es 10 Sesh 8, pk ei Crea can’ io ee 4 i eae wie 35 | oper ' ice’ cat. T¢ .4 Stu ed 8 ee ue @1. 5 tb iry n oc 3: rene ES ona i eal 1 C me Y 1 Dp - U | Assor ut — 8 2 | Mc er es D e von 1 ffed. 5 eo 00 “ So in dri ° 2 ep er, I 75-80 doz. 6% ‘or in um Oc er 43 jA sor B ter. see $5) Crea ialy po ostre Dr ys 1 ' . : ge qb Gr 8a la d ill 17 Pe per, 106-1 OZ. 10 Co eta , pe er a SS¢ ‘ted, 1 cteneees la co lat toa” . 6 26 6 15 : oS 3 ‘os oo 60 Granula cks fock bags 4 Pepper. See MO cere: 45 vow a r gro oie orted, a so] M. Ce ‘, pa. 30 5 28 Gay. ae 00 putated "ane gs 20 A poe _ oa 4 ae sg (an Peanui i poe 48 i a oD : an aa 90 te ~, fine aa ao. Alispice G ee Veeriess,, : i. aoe z | ‘ibre Mi “ NG P oy 00| Wir m eanut i fered ae 428 ‘p Bs ie ag #0| Small ce 2 1 eae ae gr ohn = as No. i ent ee | ome i ss ‘ baa : ALS SH ia va * f . ee Bé j sit as c | u ‘OT; ‘ —_— z Half’b ICKLES cunt” 75 Strip ao oC Oe Ginger, game Bull a so oz 0421 ds Butehe ne white | a: Bus ergreen 2a os a bt 1300 ES alec ol ie ce, | pee a. ulk ore Hoo! oz. 11139 Was B ant olore 2 | Up-to me A a %@ . _ Half pdt. ee ock ee =| Bos .F erie, hehe Fnteon| ok... 3 nae Was Ja ta a i. | p-to. A ee ae [ o tl aoe es oe . pet 3 |e a vd [Ie eee i 5 . n a ee ee septa .- i Te dé : ao - oo Pegs Sma we hunk ijaiti s 7 gi Pepper, B Be 7 oie eo eee ss 7 Butter, cat . | ren Strike & Good » 2a , N i ek all u 6 k wars all i 714 ¢ 6 ep r la Bg 2 ily 1 ge 36 Ma ut i. ad eos ‘ | en str 2 aa 2 89 rand = No. _ YING c nt 3 65 woe Hol —, 10's poppet White mee a sweet nider, cteees i ovat YEAS full ¢ ee “ a Strike ne imt $ 15 B 10 3 No. 20, R ee CARD 5 h . oiled Zz a a Creteees 6 oval foam . 2-8 Sunlig. 3 oo cou 13 Cier me e Oo. 1 3 a4 5 20 No 57: —— bo R t 4 ite Hp aye : Y ayn’. 35 t 2 sci aan ty oli ht doz CAK nt 2 a, Su i eG 76 9, 72 val, asec DS 5 Ww b = S cea Ki ‘Mingatien 11 Co cna oa. box. io ea ae . AKE 0 Cc c aes ie ke Asie ae * arnt ae Go ibaa i, | Seton Be = ce feet unt | cit : ae ; . a ge soy sorted 1 85 aoa nao bbl . 16 moet a. Gorn 2 a Cotton, 3 eed east Sa Etna 1 Glagles, Pop je ft Bab - Bie at’n | i cea ae zy, 20 it 1b aa tiem i: oe “oO $2 EF vee eter 15 Age Ce cor 7 pitt’ ae 4 Sh Round, 00 ae on » 40 _ - lax, ply “a 14a WE FRES 3 doz... oe Azulikit c Pke ye » ‘ e : ose ° ¢ « aie - ie, iy ti 5 . sees a eee : setae bole fe. s. Silver fier 1416 we mediut ce oteeeees 24 Whitefish He ion 16| ? ado 36 a t 00 No. 1 Tbs. sees, giver b-pien gst ot bY ta Ib ‘ain a4 I ao 2 su 00 ul Os ‘ 00 4 as 25 No. = 10 os er 1 s or a ." O te . x” A jal } um 5 ae Cc a age a 60 aoe 5 0. 4 0 oo o 4 : Gloss, 40 d akle salt ceees 4 Hi ibt 5 Ne nbo P 8 re ag ou Phage aye 18 4 No. 1. Bs. se 1 90 48 11 a 1 1 sais aa 2 erring Now 1 Per I - 1 Men kes an 06 . 1, 0 Ibe. a cs 0 6 Bib. M 12 Fi san. nae ot L sabi 4 feteeeceeees 41a i car r 8 one te 918 am, padkats sive: ty |S unre “Old 4 [eo oe 1g | Mo NUTS bol " tees 7 It. b a 8. 8, N idee suile gS j pea T pp ye s00 a ae 3 50 _b packages 8, mo. 0 p er ‘cider “211 Cod. pre foceeteee 11% Aln nds, Le ie 6 Beg | gaskagee | Se 2 uiees a ie = (ee gt - Ba es < cab la. 1 er were oe Lladdock ace 7 | amhell Tarragon 26 oe ae a rr sea 5 No. a ae ross NG 14 Pickerel 7 cetera 14 | rail 7 € ke ona. sues 6 Halt b (RUP vices 4% re areas bike ee 14% | Seece . oon “i a8 OID ba .° orn soc" 6 wien ecm wes a A ae feteeeeees 2 o* a 1S seeeeee rnia 6 16 i. ee : $ | Bush si Bios oe ee fe bee oo Fi Tb. ns. IS ie: i Bushels Ba a a ean Ww es % | Walnuts, parerre ‘ 126 . cans, az. | A e 5 k ck h . t t pee , & io tes de ark ls. ske ARE 0 ir er Sz eg tt 12 Pe vle s, ott i 13 13 ieee x in a . |e fits ao i c a i . acs eas Sha Ss ae 1 Co 8 | ecans, 8, bot in ca. 1 65 Splint, ee rodeeanl ee had... Meee 12 rn aa Med... a ca. 1 60 Wi nt m 6 ‘ S ec R¢ 6 . a % ick 8 x - cy 16 1 Willow s PO ween) ee 00 skle di 5 ( kory Jui large 12 18 7@ il Ww md um .. os 1 Hl d each — On y im rg es w low. ee eee 15 |G DE B: caetieeees oe io Nu ao ‘ 13 lew Ba ig 3 are Ss 288 feeeee ocoan sy a 3” a lo Be 3 6 Gr en ee estr uts per b 1 tt th ‘ a o/c ee N H DP « | St iu . r 4 gothen, ees 00 Cured ae ides Sect ata 3 N. oe —- ™ rae'T x 15 Cure Ne gy “+s° iS » pe Sa tak Sas! 7 z cai 1 Poe lcecan | a iw York ‘on rm as wee | Wain h ork a Gaifacin is a | & aie Peanuts a. ‘wit kin, pho ce 19 cilbert i nes Sesh ik i il ° ou , i . ore ant & i“. red. No. 4 13 jan Alm of os : No. 1 11 ra Im nas” 0 ov . 2 14 ne onds . 32 18% not y¥ = P 3 ' oa I "Ca e 7 Roasted anute « 42 o ’ EI uns “7 oe sg antl ec je 9 f a 4 es 46 : MICHIGAN TRADESMAN July 20, 1910 Special Price Current [| — : | 6 AXLE GREASE ' Pork SAFES ce O16 y PCNROG | ws @11 ten Butts... @15 5 a = = 2 r noulders |... 5: @124 wl ivet tan. ca _ -e| ®,°e Pork Trimmings @i. 70 1 1eS Mutton aly W poole RS a. @1n alt PANDA «2.0. @12 Saf Spring Lambs .. @13 —— J a : Veal “wv Come to market, Mr. Busy Man, in any of the Mica, tin boxes ..75 9 00/Carcass ......... 6 @9 : ; < oe 5 Pon . ee Ct SOM Se cee ee a following twelve cities and see the BAKING POWDER ee stock by the Tradesman . Royal 60ft. 3 thread, extra..1 00|Company. Thirty-five sizes ‘‘different sample rooms: Sie go|@2ft. 3 thread, extra..1 40)and styles on hand at all ee |99ft. 2 thread, extra..1 70| times—twice as many safes tb. cans 1 35 cart. : thread, extra..1 29 e ee a, ene oe 72ft. thre: ae use in ; you s . ° ‘ Goz. cans 1 90|‘ oe are unable to visit Grand New York, Chicago, St. Louis, Minneapolis %lb. cans 2 50 core Jute = srapits ane inspect ad \ . Okey ce eee 51 i ors y, rit 0 : 2 : : : OM otto i. Baltimore, Cincinnati, Dallas, Kansas City, Milwaukee \ ie hee 1 05 Sagged a ae a Za SOAP Omaha, San Francisco, Seattle 4. sib. cans 13 00 Cotton Victor Beaver Soap Co.’s Brand BID. cane 21 S0loert «2.2.6. ts 1 10 + Or ee 1 35 : YOUR — bit eee ek eas 1 60 Quiet, compact, well lighted and OWN on Cotton Windsor ; PRIVATE onl veo ie 13 . es Anais GO. IL, 1 44 well ventilated. Samples of all our & 45... oe : : Isore, Cotton Braided lines logically grouped for your con- « Pos obs 6 6s seine bes so o Oe ce 95 oe . (OH. foo ae 1 65{|100 cakes, large size..6 50 Venience. ' : : 50 cakes, large size..3 25 Galvanized Wire 100 cakes, small size..3 35 |No. 20, each 100ft. long 1 99] 50 cakes, small size..1 95 : ee cence ane 2 The whole General Merchandise ah (aio Tradesman Co.’s Brand oaste . * ° e Dwinell-Wright Co.’s B'ds. world with its many interesting phases : Wabash Baking Powder . : Co., Wabash, Ind. placed before you. No interruption, 80 oz. tin cans ......- 3 75) : 82 oz..tin cans ...... 1 50 no annoyance, no tiresome tramp. 19 oz. 1 Cans: ..;... = 16. ox. tim cans ...... 5 oe oe ee ote a Black Hawk, one box 2 50 E ee : &g oz. tin cans — 45 Black Hawk, five bxs 2 40 very Samp € earing aA g> Ss i. oz. fr — eet . Black Hawk, ten bxs 2 25 : : : oz, tin m pa a fc tet asl TABLE SAUCES ing number, quantity in package, and 11 oz —— rye} . = aaitorG, waree ........: 3 ie + 6 oz. glass tumbler 5 alford, small ........ 2 25 ° . - 16 oz. pint mason jar 85 es ee in plain figures—the guaranteed - CIGARS aad Tce od 1a ; P Johnson Cigar Co.’s Brand eae net price. 4 white House, 1M. eoes.. Hie When you come to market, come | hite DUGG, fap, = 2.563 Exeelsior, Blend, 1tb. ..... \Excelsior, Blend, 2%. 1... and see us, even should you have no ine a = a2, kites ova CR esse ke hee ees ee . Royal High Grade 11.1.7! order at that time. We want to know S. ©. W., 1,000 jots ..... 31 Superior Blend ........... = as settee eee ee zs Boston Combination ...... Z t k h d uve Pee .ise ee ses 4 a Remains : er 32 Distributed by Judson you and we wan you to know the a Grocer Co., Grand Rapids; T d n ee ome Ch rent te Ae ee eey| SC vantages we have to offer. Ben Hur ae is o Perfection 35 naw; Brown, Davis & we Perfection Extras ....... 35 Warner, Jackson; Gods- toot oe 35,|mark, Durand & Co., Bat-| . Londres Grand ......../33|tle Creek; . Fielbach Co., 4 Standard Pe eas ckc ase 35 Toledo. | MOSITION oo es ce ose oo ao oe ° % opp TACKLE 6| Panatellas Oe 2. ..5.- ttt ee ee tee ee eee } Oe ieee te @ OB Loe eae 7 ( NOTICE 4 caput l grenasllabe ae aes : 1% ~ 2 in. oe. 9 oupon 5 COCOANUT aoe 00S 8. js... : Beker’ Drapll Shredded |t Our complete displays of * Cotton Lines : . No. 1, 10 feet .......... 5 Fall and Winter Mer- ¥ om 2 to feet... i... 7| Zs : No. 3, 15 feet ........... 3 B k chandise and of Holiday / §, Wh feet ©. ois. 11 OOKS Gena 7 ; j Me & M5 feet lc... 12 oods, will be on display ~¥ a v _ pene beet bee eee . : oO. Pi eek 266, neh wn 8 | ba Pe a 8 et 20 In our twelve cities on - Linen Lines Or about : Mee kk, 20 July 2oth. _& POI oe a ee eas 26 Pere ee ee. 34 70 5c pkgs., per case ..2 60 Poles 36 ge, ol per case 2 60; Bamboo, 14 ft., per doz. 55 Made by ‘ 16 10c and 38 5c pkexs.. |Bamboo. 16 ft., per doz. 60 <3 Der Pane ys. .s. 2 60; Sumboo, 18 ft., per doz. 80 x FRESH MEATS GELATINE Beef iCox’s, 1 doz. Large ..1 80 Tradesman Company — pears SE ee ons: 1 doz. Small ..1 00 he ndquarters ... @ e| Knox's Sparkling, doz. 1 25 , EE oe cats canes 9 14 |Knox’s Sparkling. gr. 14 00 Grand Rapids, Mich B UJ | L Os oo... 5c, 7%@ ¥ NOIRON'S . 2... 055... 1 50 SOS uc. coos 7 @ 7 ;Knox’s Acidud. doz. ..1 25 TImtGe ... .s. 6s see o> JOfonm ...... 76 Ties ......; ee @ 65 (Plymouth Rock ..._. - 125 ee ec cE a i i BSS Bier se 3 ee - July 20, 191¢ iS Mca eth SRO thm A ess _ MICHIGAN TRADESMAN 47 CATR AB OR) ON SBE OSE divertisements inserted under this head for two cents subscquent continuot BUSINESS CHANCES. For Sale—Outfit for the manufacture of canvas gloves. New. Never been used. Would consider trade. Address M., care Tradesman. 753 General store or dry goods and grocery store wanted. Good point for a hustler with ample capital. Enquire of Dr. E. Wm. Bolio, Coral, Mich. ion | For Sale—Fine new stock of general merchandise, in good growing town of 2,000. For particulars address Lock Box 577, Newport, Wash. 750 Hotel For Sale—The Lake View House, | 60 rooms, everything in good shape. Does all the commercial business. Doing a good paying business. Will sell at a rea- sonable price. Reason for selling, sick- ness and old age. Thos. E. Sharp, Elk Rapids, ‘Mich. 751 For Sale—Store and stock of general merchandise at Bowen Station.” Very reasonable. Address C. W. Brake, P. M., Crosby, Mich. 749 Read This, Mr. Merchant Why not permit me to conduct a big July or August sale on your stock? You'll clean up on old goods and realize lots of money quickly. Remember I come in person, qual- ified by knowleage and experience, Full information on request. B. H. Comstock, Toledo, Ohio 907 Unio Building For Sale—A first-class grocery and meat market, town of 1,500 population, Invoices $3,500. Doing good business. Reason for selling, going West. Address No. 748, care Michigan Tradesman. 748 __ Wholesale Commission House $3,500— Well established wholesale commission business, located in the heart of the city and doing a nice business. Good rea- sons for selling. Kinsey & Buys, Fourth National Bank Bidg., Grand Rapids, Mich. 745 $4,800—We have a store building and shoe stock for sale at stated price or can sell either building or stock separately. This is a well established business and has a good cooper shop in connection. Kinsey & Buys, Fourth National Bank Bldg., Grand Rapids, Mich. 746 For Sale—Wholesale produce business! of ten years standing, doing a business of from $50,000 to $60,000 per year. Good location. Rent $25 per month. Stock inventories about $3,500. This is a snap for the right man. Mills & Warren, 104 Monroe St., Grand Rapids, cmc For Sale—Drug stock invoicing from $3,500 to $3,700 in city 5,000 population, Southwestern Michigan. Stock compara- tively new, only about six years old. Il health, cause for selling. Address S. B., care Michigan Tradesman. 740 For Sale—Meat market equipment and stock, slaughter house and equipments and five acres of land. Good reasons for selling. Address No. 739, care Trades- man. 739 IS insertion. No charge less Wanted—Stock of goods in exchange for good farm. Wm. N. Sweet, Lake Ann, Mich. 729 For Sale—Drug store, at a reasonable price; good location, good business. Well established, no old stock. This is a spe- cially good opportunity for a_ practical druggist. Will lease room to purchaser at $35 per month. Address A. Heitzman, 1132 Broadway, Toledo, Ohio. To Rent—Shoe store, brick, 17% x 60 ft., with basement, counter, desk, light fixtures, screens, awning frame. Good Good opening. Reasonable rent. lation 3,000. Julius R. Liebermann, Clair, Mich. 72 Yellow pine stumpage for sale, reason- able terms, ten million feet within three miles of the Norfolk and Western rail- modern, shelving, shades, location. Popu- St. 6 way. Good logging section, $30,000. Can sell half if desired. Address Lock Box 37, Blackstone, Va. 724 To Exchange—For stock of general merchandise, to value of $7,000 or $8.000, good farm in Northern Indiana. Well located. Box 225, Hudson, Ind. 722 Home Bakery—Roberts No. 60 double deck oven. 7118 Cottage Grove Ave., Chicago, Ill. For Sale—A general grocery stock and building in a good farming community. Stock will inventory between $900 and $1,000. Reason for selling, old age and poor health. For further particulars en- quire of S. A. Hewitt, Monterey, ie D. No. 6, Allegan, Mich. For Sale—A good custom flour and feed mill in Southern Michigan. Located in fine farming country and doing a good business and all machinery in good shape. Village has two railroads. For further information address Samuel Curtis, Cad- illac, Mich. 715 For Sale—Two wagons. Have used for’ wholesaling tobacco, cigars and notions. Could be used for medicine. Write for price. O. P. DeWitt & Son, Wholesale Grocers, St. Johns, Mich. Tit | Bring Something to Pass Mr. Merchant! Turn over your “‘left overs” Build up your business. Don’t sacrifice the} cream of your stock in a special sale. Use the | plan that brings ail the prospective buyers in face to face competition and gets results. I; personally conduct my sales and guarantee my work Write me. JOHN C. uIBBS, Auc- tiomeer, Mt. Union, Ia. | For Sale—Clean stock general mer- chandise, good Northern Michigan town. Terms easy. Will take some cheap land. Deal with owner, save commission. Wish} to retire. Lock Box 40, McBain, as Something New—Town, county agency, $12,200 annually. Three times day neces- sity. Every home wants them. Akers- Resh Supply Co., Lamar, Mo. 112 Stock of general merchandise wanted. Ralph W. Johnson, Minneapolis, _—, A TRIAL PROVES THE WORTH Increase your business from 50 to 100 per cent. at a cost of 2% per cent. It will only cost you 2c for a postage stamp to find out how to doit, or one cent for a postal card if you cannot afford to send a letter. If you want to close out we still conduct auction salcs. G. B. Johns, Auctioneer and Sale sere enet 1341 Warren Ave. West, Detroit. Mich. For Sale—One of best grocery stores in fruit belt of Western Michigan. Cheap for cash. Address No. 738, care Trades- man. 138 For Sale—A first-class dry goods stock for sale at Boyne City, one of the best towns in the State. First-class stock. First-class location and good _ business. Wish to move on account of sickness. Byram & Co. 741 An excellent opportunity to buy well established wholesale and retail station- ery and office supply business. Worth looking into. Write at once No. 742, care Tradesman. 742 Wanted—Stock of goods not to exceed $2,500 valuation, in exchange for first- class Grand Rapids residence property. Cc. T. Daugherty, 10 Hollister St., Grand Rapids, Mich. 743 For Sale—Stock of clothing and men’s furnishings, in one of the best manufac-, turing cities in Southern Michigan. Stock| will invoice about $10,000, in first-class’ condition. Reason, poor health and wish to retire. Address R. B. T., care Michi- gan Tradesman. 730 | Will pay cash for shoe stock. Address No. 286, care Michigan Tradesman. 286 Plumbing and electrical business for sale. Well-established plumbing and elec- trical business. Invoices, plumbing $3,456, electric $4,126. Address A. B. Bellis, 406 Court St., Muskogee, Okla, 614 For Sale—10,000 No. 2 cedar et ties. R. W. Hyde, Posen. Mich. For coal, oil and gas, land leases, write €: W. Deming Co., Real Estate Dealers, Tulsa, Okla. 542 For Sale—One 300 account McCaskey register cheap. Address A. B., care Michigan Tradeaman. 542 For Sale—A good clean stock of hard- ware and furniture in Central Michigan town of 500 population, situated on rail- road. Address No. 683, care Tradesman. HELP WANTED. Wanted—Man for grocery department. Must have some experience and must be sober and industrious. Address No. 747, care Tradesman. 747 Wanted—At once, shoe clerk, good sal- ary. Must be a good worker and re- liable. _Send references. Prefer single man. P. C. Sherwood & Son, Yysilanti, 725 Mich. Wanted—Experienced clothing sales- man, must understand window trimming. Good salary and steady position to right arty. Address M. Lowenberg, Battle reek, Mich. tai a word the first. insertion and one cent a word for each than 25 cents. Cash must accompany al! orders Slocum, safe ex-|lustrated catalogue and flat sample book. pert and locksmith. 147 Monroe street,| Offers you an exceptionally fine side line. Grand Rapids, Mich. |Catalogue at request. Henry Thayer & ajqeniees —— ——— —|Co., Cambridge-Boston, Mass. Estab- Wanted—Clerk for general store. Must! lished 1847. be sober and industrious and have some; : moot previous experience. References required. | : Addreae Store, care Tradesman. 242 Want Ads. continued on next page. Cash For Your Business Or Real Es-| tate. No matter where located. If you'| want to buy. sell or exchange any kind! Safes Opened—W. 5 of business - real eee gaa be at) ATTENTION any price. address rank P. Cleveland, | 1261 Adams Express Building, Chicago. | RUBBER SHOE SALESMEN ML. 26 | Wanted—Salesmen of ability to solicit! W anted— Experienced rubber shoe salesmen for Indiana, Ili nois, lowa, Michigan, Wiscon- ‘ ; Sin. Only men who can furnish best of refer- Hing ory ee eee oe ences need apply High-class line of goods. y PP BTEC Y | Answer at once. A. RC... care The Michigan Guaranteed under the Pure Foods and| Tradesman, Grand Rapids. Mich Drugs Act. 20% commission. Settle- | ee ce ' ments bi-monthly. Sold from finely il-| iain ini ae a ed ere Is a | Pointer Your advertisement, if placed on this page, would be seen and read by eight thousand of the most progressive merchants in Michigan, Ohio and Indiana. We have testimonial let- ters from thousands of people who have bought, sold or ex- changed properties as the direct result of ad- Vertising in this paper. hoa A MICHIGAN TRADESMAN July 20, 1910 William Reid To Receive His Dis- charge. Detroit, July tgo—Once more the way seems open for the final dis- charge from bankruptcy of William Reid. In the United States District Court to-day Judge Swan issued an crder overruling the objection of an opposing creditor and affirming the report and finding of Harlow P. Da- vock, Referee in Bankruptcy, who on February I, 1900, reported that the bankrupt was entitled to his dis- charge. The bankrupt case of William Reid is one of the oldest and most intri- cate pending in the Federal Court, kis petition having been filed April 22, 1905. It is noteworthy also from the fact that the bankrupt was form- erly one of the prominent business men of the community and _ was counted one of Detroit’s most wealthy citizens. Still further interest was impart- ed to the case because of numerous accusations of fraud against the peti- tioner in connection with allegations that an attempt was being made to conceal assets of the bankrupt. In the beginning of the proceed- ings and until some time in 1908, At- torney George W. Radford, against whom disbarment proceedings subse- quently were brought in the Wayne Circuit Court, based on his conduct in other cases, appeared and acted as legal adviser for Mr. Reid. He is alleged to have opposed efforts of the creditors to bring the case to a speedy settlement. After his retire- ment from the case John-B. Corliss became attorney for the bankrupt. In the early stages of the case the Detroit Trust Co. was appointed trustee of the bankrupt’s estate. Lia- bilities aggregated in the neighbor- hood of $200,000 and assets were practically nothing. Much careful in- vestigation was given two companies organized by the bankrupt, April 21, 1904. These were the William Reid Co., wholesale dealer and jobber in glass, and the Reid Manufacturing Co., which handled building supplies. Referee Davock first recommended the discharge of the bankrupt De- cember 31, 1908. The recommenda- tion was opposed by Attorneys O. fk. Hunt and B. B. Selling represent- ing the American Window Glass Co.., Pittsburg, creditor to the amount of $58,195.40. Another of the principal creditors is the M. K. McMullen Co., Pittsburg, with a claim of $66,174.33. The objecting creditor filed in the Federal Court specifications covering eighteen points, charging fraud and concealment of assets. Among assets thus enumerated were an interest in the John Hancock Mutual Life In- surance Co., a legacy alleged to have been received by the bankrupt’ from his wife, certain promissory notes drawn in his favor and stock in the Reid companies, which books of the companies showed had been _ trans- ferred to the bankrupt’s son, William P. Reid. In his opinion, Judge Swan, in ef- fect, holds that the assets named are chiefly of so little val-e that failure to include them in the bankrupt’s schedule might be attributed to his belief that they were of no value, engaged in business with an author- which in substance agrees with report of Referee Davock. Unless some further obstacle, now unanticipated, intervenes an order may be issued soon discharging the bankrupt. et The Boys Behind the Counter. Traverse City—Jack Wickes, win- dew trimmer of the Hannah & Lay Mercantile Co., has received a check for $50 from the Home Pattern Co., of New York, having won first prize in the summer window decorating contest. This is the third prize Mr. Wickes has won in succession from the same company. East Jordan—-Samuel Pizer takes of the mercantile establish- ment of L. Wiesman at Farwell. Mr. Wiesman and son, Albert, have pur- chased a wholesale notion business in Detroit and will move to that city. Saranac—Mrs. Grace Darrow, who has been connected with the Saranac Dry Goods Co.’s store for the past four years and during the past year 2s its manager, has resigned her po- sition and Glenn Harwood, of Ham- mond, Ind., has assumed the manage- ment. Mr. Harwood is a former Sar- anac boy and comes’ well recom- mended from the large department stcre at Hammond where he has been eployed. Kalamazoo—Dick Remyn is proba- Lly the oldest dry goods clerk in the city, having been in the service of the Bruen Dry Goods Co., which has re- cently been purchased by J. R. Jones’ Sons & Co., for thirty-four years last November. Mr. Remyn entered the employ of Mr. Bruen simply as an interpreter of the Holland language, the Holland residents of the city at that time being mainly unable to speak or understand the English lan- guage. “I knew nothing of salesman- ship,’ *said Mr. Remyn in speaking of his early days in the business. “I did not attempt to sell goods. I sim- ply told the clerks what the Holland customers said and showed the goods they asked to see. The system of salemanhip was much different then than now. We never had cash slips at that time and in each counter there were money drawers where we placed the money we received and made our own change with no. at- tempt at keeping a record of it. Then we had the slips and later the com- plete cash system. There has been considerable difference in the busi- ness in the demands which the peo- ple must have supplied.” Mr. Remyn will remain with the Jones Co., and instead of being confined to any one department will sell goods to his Hol- land friends in all departments of the store, selling everything from a pa- per of pins to carpets and draperies and furs and ready-to-wear garments, ——_+-<___ Manufacturing Matters. Detroit—The Horton-Cato Manu- facturing Co. has increased its capi- talization from $15,000 to $50,000. Kalamazoo—A new company has been organized under the style of the Bevier Gas Engine Co., with an au- thorized capital stock of $50,000, of which $25,000 has been _ subscribed end $5,000 paid in in cash. Detroit—The Ellis Engine Co. has charge the | ized capital stock of $100,000 com- mon and $50,000 preferred, of which $103,500 has been’ subscribed and $100,000 paid in in property. Alpena — The Northern Planing Mill Co. has been awarded the con- tract for the construction of the fac- tory building of the Alpena Motor Car Co. The building will have a frontage of 170x40 feet, two stories, with two wings 200x60 feet. Mt. Pleasant — The Independent Flevator Co. has merged its business into a stock company under the style of the Independent Grain Co., with an authorized capital stock of $10,- oco, of which $5,000 has been sub- scribed and paid in in cash. Saginaw—The Argo Electric Ve- hicle Co. is the title of a new con- cern recently incorporated for $200,- cov, te be located here. The company will occupy the quarters of the Som- ers Bros. Match Co., and expects to begin operations in about thirty days manufacturing electric runabouts and pteasure vehicles. Manistique—The new mill of the I. Stephenson Company has been run- ning for some time in a satisfactory manner. The company expects to start up nights as soon as the wiring is finished, as it has a large stock of legs to cut out. The forest fires have been troublesome, but by patrolling the different points very few losses have been reported to date. There have been a few showers the last few Gays, with prospects of more. Ship- ping has been going on in a fairly satisfactory manner and there ap- pears to be more buyers in the field than at any other time this year. —_--— Local Bank Notes. A block of stock in the Kent State 3ank was sold Monday for 226, which is six points higher than the stock has ever sold for before. Indications point to a still higher range of values owing to the enormous earning ca- pacity of the institution, and it is confidently predicted by some of the local brokers that the stock will go to 250 before the end of the present year. As a moneymaker Mr. Idema has no superior in Michigan. While the ideal banker thas probably never been born—and probably never will be—Mr. Idema_ possesses as many points as any banker in the country. There is a good deal of specula- tion areund town as to where the stock of the new merged bank will start, so far as market value is con- ceined. By judicious disbursements the stock of the new bank is being paid down to a 120 basis, so far as book value is concerned. In the past the stock in the Grand Rapids Na- tional Bank has sold at about book value, whereas the stock of the Na- tional City Bank has ranged about 12 points below book value. Neither stock has ever been very active, for some reason, and it remains to be seen whether the new stock will be any different in this respect than its predecessors have been. There is a well-grounded rumor that O. H. L. Wernicke will be elect- ec a director on the board of the new merged bank. The report lacks con- firmation, but there is every indica- tion that it is based on fact. It is cur- rently reported that several of the older directors of both of the pres- ent banks are willing and anxious to retire, thus giving way to. younger and more active men. Serving Time Under Sale-in-Bulk Law. Probably the first instance of a man being sentenced under the sale- in-bulk law has been furnished in this city in the case of Louis Vehon, who formerly conducted a grocery store at 193 Broadway. Vehon recently sold his stock to Charles Hubel and; at the purchas- cr’s request, he furnished an affidavit stating that he owed only one count—the Washburn-Crosby ing Coa matter. of $17.73. sequently transpired that he owed the Rademaker-Dooge Grocer Co. $124.49 and eleven other creditors 4 total amount of about $400. Vehon was given ample opportunity to mak: good and protect his successor from loss, but refused to do so. He was thereupon arrested on a charge of perjury and while imprisoned in the Kent county jail he decided to plead guilty in the Superior Court, which determination he subsequently carried into execution. He was there- ac. Mill- it sub- upon sentenced to the Ionia House of Correction for from six months to fifteen years, with the recom- mendation that he be liberated at the erid of eighteen months in consider- ation of good behavior. The lesson is a salutary one for Vehon and a warning to any other merchant who may be led into mak- ing the same error that Vehon did m order to effect a sale and secure a cash payment for his stock. Vehon has a wife and three children, on whom the burden falls very heavily, but so far as Vehon is concerned no sympathy is considered necessary, because ‘he has been a bad actor for some years. ———e-~ a William Young, who entered the employ of P. Steketee & Sons about seven years ago as stock boy and soon worked his way up to house salesman, has gone on the road, cov- ering Northeastern Michigan. His territory includes Saginaw, Bay City and Port Huron. ——__+- > ____ The progressive eraduates. merchant never That is, he never reaches the point where he can say his educa- tion is completed. He may never re- ceive a diploma; but he may be hon- cred by degrees. BUSINESS CHANCES. For Sale—Clean stock of general mer- chandise including buildings in country town in the Thumb of Michigan, in sugar beet belt. Inventory about $2,500. Must change climate. No exchange consdered. Address Lock Box 108, Colling, oe For Sale—Only bakery in the town of 1,500. Cheap. Good reason for selling. Mrs. Carrie Marron, Ovid, Mich. 755 Farmers—Timber and cut over lands for sale. On easy terms. For particulars address J. R. B. Moore, 1014 Southern Trust Bldg., Little Rock, Ark. 757 Why not collect your bad accounts with the New Steele Collection Method and save attorney fees. You can do it. No difference what you have seen or tried, send me dollar for complete system that has even compelled payment of “given up” accounts. They are live wires, E. A. Steele, Dept. M. T., Odd Fellows’ Temple, Marion, Ind. 756 You Pay For a System ALWAYS THE ae Ss \ ME ce Every Few Months co E E Since you’ve begun to think about installing The McCaskey AND SAME QUALITY System of handling accounts with ONE WRITING, you’ve lost enough through errors, disputes with cus- tomers over accounts, forgotten charges, bad accounts and in a dozen other ways, to pay for one. It must be a great satisfac- Our customers tell us the System pays for itself in a few : tion ‘for dealers to handle months—after that it is all profit. coffee of ‘WHITE HOUSE” Will you write for a demonstration or for more informa- _character — thus eliminating tion NOW? all doubt and uncertainty, and absolutely insuring against | complaint and possible loss of THE McCASKEY REGISTER COMPANY good customers. You cannot The Complete System say too good things about | ALLIANCE, OHIO fe) EFEE ‘WHITE HOUSE”—for the FIRST AND STILL THE BEST Grand Rapids Office 256 Sheldon St., Citz. Phone 9645 Detroit Office 1014 Chamber of Commerce Bidg. Agencies in all principal cities aioe WMciiciguemes §=cood things are really there. alcaaih The coffee will “‘back you up” every time. Manufacturers of the famous Maltigiex Duplicating and Triplicating Sales Pads, also single carbon pads in all varieties. Symons Bros. & Co. Wholesale Distributors Saginaw As a Last Resort a few small, unknown manufacturers of Corn Flakes, who couldn’t succeed with their own brands, are packing private brands for wholesalers and certain rolled oats millers. When these are offered to you, find out who makes them. Ten to one you never heard of the manufacturer. Some salesmen claim that they are packed by Kellogg, and some only goso far as to say that they are ‘‘just as good as Kellogg’s.” Neither statement is true. Kellogg packs in his own packages only, which bears his signature. KELLOGG TOASTED CORN FLAKE CO. Battle Creek, Mich. Quality Throughout THE CASE WITH A (LE Xa1 244 Show Cases and Fixtures Let us figure on your wants Wilmarth Show Case Co. 936 Jefferson Ave Grand Rapids, Mich. Downtown Salesroom—58 S. Ionia St. Detroit Salesroom—40 Broadway It is easy for YOU to sell Shredded Wheat because we have already sold it when it goes on your shelves. We are spending a half million dollars every year in educational advertising, to create a demand for Shredded Wheat. This de- mand is supplied through the jobber-to-retailer, square-deal plan of distribution, with a good profit for each. At the same time you can push along the good work by suggesting to your customers | the various fruit combinations with Shredded Wheat Biscuit as a simple solution of the food problem in summer. Nothing so deliciously nourishing or wholesome as Shredded Wheat Biscuit with berries, sliced bananas or other fruits, served with milk or cream. The Shredded Wheat Company, Niagara Falls, N. Y. When you wake up and the clock strikes twelve, when it’s darker than pitch and the wind blows a gale, you say to yourself: “What a Wild Night For a Fire” Then you think of your own place of business and you say, ‘‘Well, I’m insured.” Are you? What about your valuable papers and account books—are they insured? What would be your loss if they burned? You dislike to think about it, don’t you? Think Once More and Buy a Safe Better get busy and write us today for prices, Grand Rapids Safe Co. crand'Rapids Mich. Twelve O'Clock | | ———— |