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SY 5 A be 5 aS DZ ‘ wh kn _ a> ppc ose eet Sees eR NOOR Ey oe yen Mee Ae NOE 3) S) WAS re >» 9 + SPPuBLISHED WEEKLY 27 HA OE aN po GSK GRO 2G; TRADESMAN COMPANY, PUBLISHERSBX—> Sosy) $2 PER YEAR 4% SCRE SISO SE ILA DSSS DSO ES (G . i ‘ Sr Wo GS S CS SO DEAN , * Twenty-Seventh Year GRAND RAPIDS, WEDNESDAY, JULY 27, 1910 Number 1401 +[ + tt Che Conversational Afternoon 4 “ f HEY were talking all together of the season, of the weather and I think linguistic tether , had in cases run quite far; . | They discussed the problem polar, touched upon some questions solar, told of baby’s latest - | y 4 molar, and the opera’s new star; ey i They talked some of sanitation, of the need of ventilation, of Caruso’s inspiration, and the ; a billows fell and rose } Of their speech, and then it drifted into channels fair, clouds lifted, and the debris was soon is . sifted—for somebody started Clothes! | | At the outset women waited - off in little pairs were mated, and opinions passed and stated o1 _ ad the topics of the day; On the evils of divorces, on the spell of spirit forces, on the saving of resources which were 2 + frittering away; But at last speech seemed quite vanquished and the conversation lanquished till the hostess was nigh anquished, but her fallen spirits rose, |When, as might have been expected, other topics were ejected from the discourse and erected on the wrecks of them was—Clothes! I forget the kind of topics they talked first—some philanthropic’s plan for cooling off the tropics, but it lasted not at all; It made just a little ripple, just a light and harmless tipple, and then limped off like a cripple and was flowered on the wall; Then they talked bridge for a minute, dealt a hand to see who’d win it, but there seemed no substance in it, and it crept off to repose In oblivion and quiet, and the guests all seemed to shy at speech of any sort till riot broke— somebody started Clothes. I recall that for a second some one talked of art and reckoned it might hold them, but it. reck- oned her a sorrowful farewell; Music held the boards the fraction of a minute, but the action was too slow—it meant distrac- tion, and it had no charm or spell; Some one took a literary turn, but verse and prose were very soon off to the cemetery of prosaic things like those. But the meeting was a rabble of unending gibble-gabble, and backed off the boards was Babel when somebody started Clothes! J.W. Foley. A Reliable Name And the Yeast Is the Same Fleischmann’s Our Brands of VINEGAR Have been continuously on the market for over forty years ; og | “HIGHLAND” Brand Cider and White Pickling vo “OAKLAND” Brand Cider and White Pickling “STATE SEAL” Bracd Sugar This surely is evidence of their satisfying qualities Demand them of your jobber Oakland Vinegar & Pickle Co. Saginaw, Michigan These Three Great Features Are Exclusively ANGLDILE And are not found aN on any other SS Ma Computing Scale : This cut a Y ~ - = - sy ~ 4. - f — \ - i e | i « Wine 4 a | 4 « a “ Twenty-Seventh Year GRAND RAPIDS, WEDNESDAY, JULY 27, 1910 Number 1401 : SPECIAL FEATURES. Page. - New York Market. News of the Business World. Grocery and Produce Market. Indiana Items. Editorial. A Business Asset. Clothing. Butter, Eggs and Provisions. 4. Getting Aroused. 15. As An Aid to Trade. That Vacation of Yours. Advertising Peculiarities. Three Great Counties. ee. Bry Goods. 24. Modern Merchandising. 26. Vacation Time. 27. Song of Discentent. 28. Woman’s World. 30. The Young Man. 32. Shoes. 36. Stoves and Hardware. Industrial Development. The Commercial Traveler. Drugs. Drug Price Current. Grocery Price Current. Special Price Current. THE COUNTRY SCHOOL. It has been reported in some sec tions that the consolidation of Schools in the rural districts has proved a failure and that the country schools are being re-opened. There may be instances where the route is too long or the roads are 90 pocr to render the plan practic- able; but in every case where the trip can be made with reasonable ease, it is not a failure but a-great advantage. if the children prefer the country school, it is generally be cause “they have more fun there,” a claim which no one who investigates the comparative methods of teaching and discipline could for a moment deny, There where pupils c at pense of maintaining country school; cited to be transported on are instances an be the trolley one-third of the ex where they could ‘have the advant- ages Of a trained teacher and recite in classes large enough that an in- terest can be maintained. Yet the country school has been re-opened, simply to give a young girl a place to teach—-more properly to “keep school || While it) is true that our best teachers were once beginners, is it fair, to the children to compel them to remain, term after term, in teachers, thought that she Sich a traiming school tor encouraged only by the the will be if present one is a SUCCESS duly promoted to a_ school in town; if she wholly fails, they will, perhaps, have a trial at breaking in another beginner next year School officers are, as a rule, poor- ly paid; the only pecuniary recom the which the carries. only pense 1s influence Consequently will the er offices. But 1f a little girl wishes to teach, her father courts the office and she If there not enough vacancies for all the be- he ,and a few of place those interested accept low- 4 »U a school. are > ects ginners and culls, similarly placed open vote his comrades rural | | | | | best help. We say too fully, for while this excess of belief, as applied di- rectly to our own individual efforts, can not be put too emphatically, yet there are times when it is unwise and selfish to apply the test too fully to cthers. There are instances in which the aid of another is necessary. And our inclination to turn a cold shoul- der to such calls is tut the mark of extreme selfishness. Just how far we may with cons tency carry our spirit of helping oth- ers into practice depends upon cir- cumstances There is not a day in which some legitimate aid may not be given. It is-ours to be alert to the needs of those around us—our em- up the closed schools, from some one falls lightly where] ployes, our patrons, our neighbors, ter entirely in the hands of the pur- 1 consolidation a failure and, incident-]our friends—everybody with whom| haser, and is simply a question of ally, vote their children in as teach- we come in contact lhow much noney he is willing to in- ne There are many ways besides the] . GETTING EVEN. financial one in which we may help | . enue anata Le al : t upon your stock. The man who Phe tradesman’s life is filled with}|A word of encouragement or advice lidcteude to cash 4 srade at a incidents inspiring this feeling if he kind look, a bit of humor which willl,.:q. . ae : - en : a 7 i ic at ince I price SOON Tignt but succumbs to it. Yet the plan nur-| remove the veil of despondency—|fully branded with shonor if his tured lands him in numberless pit-|these and many other ways will sug-Istock doe< ne acti. Vous tails, besides destroying his peace of|gest themselves. The one who strives |goods are no be tter than your tival’s, mime. Bacon wrote: “Revenge is alio he heloful wil soon find Ris re-lunle -s involved. It is one thing to we may strive to avoid future dis- pour toward is oe “ee you can irule a court, but quite another to turbances from another, it is not oat ae aa oa —— lominate wisely the homes of a na- profitable 1 stir them up ourselves. : aly i. pss ee - isle To be bl _ anene the — The Golden Rule will never become ele oo a oo oem | imal routine of woek may come easily one ciscovered, even although not em-len ugh; but if we would go down to : : blazoned on your door in gilt letters. | th details in the foundation work, if HELPING OTHERS. "Those best can bear reproof,”|we would move toward better things, We have all heard, and some of us| wrote Pope, “who merit praise.” The | we must learn our busines in all its believe too fully, that self-help is the|criticism which is bound to come phases as thoroughly as did Princess Mary learn to be a queen. Our place merit is firmly established. It may lof buiness is our court; but our sub- for a brief time seem to carry, but | jects—customers, if you please—are it is eventually whiffed away, even |varied; their needs are to be catered although the air is seemingly — still. |/to and there are reformations due The reputation which is based onjithem every step of the way anything but merit is but a transient | —_—_—_——— cne, toppling over when least expect- | he government printing office ed. “True worth is in being, not{/"Cw turning out post ards at the seeming,” and although the public|tate of about three millions a day may not at first view it in the full} which just about supplies the demand. light, a fact that is dearly paid for is| Additional presses will soon be put Lut the more carefully treasured. [in so as te icrease the ut te If your position calls for the han- jf millions a day, as it evident cling of goods so cheap that they are |that number i mm be e ‘ recessarily inferior, let the fact be It seems hardly possible that 4,000, known, adding that a better grade is ;000 post rds could be used in also for sale. This leaves the mat-|day, but tl S a great country ane popular institution. the card is a MICHIGAN TRADESMAN July 27, 1910 NEW YORK MARKET. Special Features of the Grocery and Produce Trade. Special Correspondence. New York, July 25—With the ther- mometer going to 90 to 95 day after day, there is nothing to do but to move slowly, and the coming week will not be one of great “hustling.” Spot coffee is in light demand from jobbers, although quite a good many small orders were found this morn- ing. In the aggregate the amount changing hands is respectable, but there is room for much improve- ment. Rio No. 7 opens at 8c. There seems to be a_ tendency to some advance. Mild coffees are mov- ing with some freedom and rates are firmly sustained. The sugar trade is having its inn- ing now and orders are coming in at a satisfactory rate. Granulated is be- ing sold pretty close to cost and some advance will cause no surprise. Teas show little, if any, change. Sales are of small lots and no imme- diate change is looked for, although with advancing rates abroad there will, doubtless, be a higher level here before the end of the year. Dullness characterizes the rice market. Neither buyer nor seller seems to take any interest in the sit- uation and, until we receive further domestic supplies, there is likely to be a very quiet trade. Certainly there seems no need of purchasing ahead of current requirements. Spices show little change. Pepper is the most active article on the list. Cloves show a little advance. The supply of mace is rather light. There is nothing doing in molasses, which is absolutely the dullest thing ii trade. Prices show the same lev- el as a week ago. Syrups are quiet and unchanged. Canned goods certainly tend to a higher level and it will be well for cealers to keep their eyes on “tinned” stock. Everything conspires to make an advance and. this is already made in coast products. Butter was slightly cut and a bet- ter trade set in. The supply of low- er grades is more than sufficient for the demand. Creamery specials, 28% @2834c; Western factory firsts, 24%c. Cheese is absolutely unchanged, but the supply has been ample and there is some surplus. Full cream, 1I54@tIb6c. Eggs are fairly firm for stock of “quality.” Western eggs, which have not been much affected by the heat, are worth about 21c, but the bulk is working out at 174%4@19c. The heat is having its certain effect. —_—_* + -_____ Some Uses For Cornstalks. Cornstalks, formerly almost a waste product, have been turned to account during recent years, and the farmer is enabled to profit per ton for them. Théy are utilized for packing cof- ferdams and in the manufacture of smokeless powder; paper pulp can be made from them; they furnish py- roxylene varnish, are useful asa >ack- ing material, and, together with the leaves and tassels, enter into the composition of various prepared fod- ders and food stuffs. eet quite a What Other Michigan Cities Are Do- ing. Written for the Tradesman. Kalamazoo grocers and _ butchers have changed their picnic plans and, instead of going to Gull Lake, they will go to Hague Park, near Jackson, joining there the grocers and butch- ers of Jackson, Battle Creek and pos- sibly Lansing. The date is’ Au- gust 25. Imlay City business places will be and the merchants will go down the St. Clair River to Tashmoo Park for a day’s outing. Flint has adopted an_ ordinance which provides that “no sign shall be extended from the side of the walk or building to which it is attached more than three feet nor nearer to the sidewalk than eight feet.” Police cfficers have been instructed to re- move all offending signs. Kalamazoo has adopted the recom- mendation of its Chief of Police that street fakirs be eliminated. They have been paying the city $2 per day for the use of street corners, but they were continualy causing trouble, re- quiring the use of an officer, and it was voted to abate the nuisance. Tecumseh is rejoicing that the An- thony fence plant, recently taken over by the American Steel and Wire Co., is to remain there. An additional five acres has been purchased, on which more warehouses will be built, doubling the capacity of the plant. Bay City grocers and butchers will hold their annual outing at Wenona Beach August 18. closed August 2 Other merchants of the city have been invited to close their stores and join in the picnic. Lapeer is promised an_ attractive park by the Michigan Central road. It will include the former depot site on Saginaw street. The Retail Merchants’ Association of Vicksburg has petitioned the Council to install public hitching posts on the streets and alleys for the convenience of farmers. The Coun- cil has granted a petition for a san- itary drinking fountain, to be placed at Main and Washington streets. Lansing hopes to make an indus- trial exhibit in connection with the annual meeting of the League of Michigan Municialities, to be held in that city the third week in Setem- ber. Saginaw is preparing to entertain the Arbeiter societies of the State August 7 and 8. Almond Griffen. ————_.-~2>_____ Why Thunder “Rolls.” During electric storms, when the lightning is very near, the thunder is heard once only with a sound like the discharge of artillery. When the storm is farther away the thunder is not a short sound, but a series of closely connected explosions. Wher lightning two clouds, bursts between or betwen a cloud and the earth, the different points on the course followed by the electric dis- charge are at different distances from him who hears them, that the sounds, traveling from different loca- tions, reach the so listening ears one after another, the period between the discharges apparently increasing as they come from greater distances. pleasing your customers. solutely pure and dependable. from Royal Grape cream of tartar. ing it in every respect the most reliable, effective and wholesome of On the other hand, you take chances when you sell cheap baking powders made from alum or phosphate of lime. They are unhealthful and fail to give satisfaction. Royal never fails to give satisfaction and pays the grocer a greater profit, pound for pound, than any other baking powder he sells. To insure a steady sale and a satisfied trade, be sure to carry a full stock of Royal Baking Powder. all the baking powders. ‘To Get and Hold Trade Sell your customers absolutely reliable goods. risk of losing their good will by offering an article of doubtful quality or one which may injure health. When you sell Royal Baking Powder you are sure of always Every housewife knows that Royal is ab- It is the only baking powder made You are warranted in guarantee- Don’t run the . * > < ef «4 tac, * wi, _ =~ a a. meg ifs & b & ~ * me a + 2 » ¢ je ~ - . - ~ a “ e is Pa 4: « ta ‘i 4 “ ® ae 4. « ~~ 1. 4 July 27, 1910 MICHIGAN TRADESMAN Raisin.Crop Is Large—Prune Crop Is Small. New York, July 26—The uncertain- ty regarding the crops of California fruit this year is an elemeit which is largely influencing the views of growers as to values, and that this will become more and more a dom- inant factor in the establishment of ETices on new crop dried fruits is the opnion of prominent handlers of these goods. On this point F. A. Aplin, Vice-President of the J. K. Armsby Co., said yesterday: “The crop of California raisins in sight, at present, is large. Based on 2¥%4c sweat box the prices now quot- ed are below the cost of production and any one selling at such prices is satisfied to take chances that are al- ways present in any crop of Califor- nia fruit. It is well understood that the element of uncertainty is there. This factor is too often underesti- mated by the operator. In the case of raisins hot weather at certain pe- tiods and rain during the curing sea- son are more frequently than not overlooked by the sellers in their an- xiety to do business. “Take the apricot. situation this season an illustration. Early in the season sellers estimated the wout- put at 18,000 tons, while later devel- Opments show that the crop of this fruit is fully 20 per cent. short of these estimates. The shrinkage in the crop and the strong demand _ has caused an advance of fully 2 cents a pound. The crop is now reported to have been nearly all sold and ad- vices we received last week reported as an additional advance and a stronger: market. Large sales for spot and future shipment have been made at the higher prices and it seems to be that be seen before the end of the season. “Not much over 50 per cent. of an average crop of California prunes will be made this year. The crop of the world is of slight importance to the California and Oregon trade except as it affects the export demand for its fruit. The markets of the world must depend upon France and Cali- fornia. This year France has bought more freely in California than any other foreign country at the so-call- ed high prices. This would seem to be proof conclusive that the French crop is short. Last year there were exported as many prunes as Califor- nia is expected to produce this year all told, while the spot demand up to this time has not been up to that of last season for the same period. There is every reason to believe that high prices have had as much influ- ence on retarding spot demand as they have had in creating hesitancy on the part of Atlantic coast buyers. “The distributers of the finer grades of prunes in Europe, as well as America, are not materially in- terested in a big world crop, for the reason that the output of Bosnia and Servia, representing the lower grades, no longer interests consum- ers who are accustomed to eating California and French prunes. There- fore the real question that interests buyers is not so much the so-called certain still higher prices will crop ad- be high prices as whether at the vanced figures consumption will materially reduced. “High prices are generally pared by buyers. with the quoted on a large crop added to a considerable carry Fhe earry over this year was so light as to be almost negligible. com- figures Over. “Prunes have never been cheap to the consumer, no matter how low a price the producer has accepted or been forced to accept. Proof of this assertion is easily had when we com- pare the prices paid to the grower by those paid to the distributer. The difference is often 100 per cent. on the cost to the jobber. This is a rather big percentage on one of the finest fruit foods the country pro- duces. It is reasonable to assume, in view of the fact that prunes have al- ways been sold by the retailer at prices showing an excessive differ- ence between producers’ and retail dealers’ costs, that there is not likely to be any appreciable advance in prices to consumers this year in spite of the smaller crop, and there- fore no material sumption.” ———_~+-2__ Right Hand Rule in Navigation. London’s drivers, sitting on the right hand side of the driver’s seat, turn to the left. Why? In order that, looking down at the right hand side of the vehicle, they may gauge to a fraction of an inch the hubs of a vehicle meeting them. In the United States the driver still preserves the right hand side of the seat, and in decrease in con- 3 heviiee to the right of the roadway |has the least knowledge of where his |hubs may be in passing. | But in international navigation are ithe “right hand” rules that always ob- itain. It is in the channel |winding into a port where the |tremest of emphasis is laid upon the | vessel keeping to starboard, no mat- | ter how many crooks, and turns, and ‘loops the channel may make. This was illustrated in a collision on the Whang-Poo river, in China, when the Pekin and the Normandie collid- ed. The Normandie was descending the stream, keeping to starboard. The narrow ea Pekin was ascending the channel, keeping to its starboard. At a sharp turn in the channel the two boats collided. The Pekin’s master declar- ed that, owing to the sharp bend in the river, it was a “crossing” case, in which the Normandie was to blame. In the house of lords, however, it was held that the right hand of any channel of any degree of sinuosity lay at the right of the channel’s cen- ter; that therefore, when the Pekin failed to observe the rule in the sharp bend, and “cut across,” it be- came an offender against the law and must pay damages. eo? Some have hard work getting any religion out of their because so much was once forced down their throats. hearts ncoeeineoteioil Adi ies ccna Do your duty and your spirit of devotion will develop itself all right. so —_ No one gets far in love’s lessons without learning to hate heartily. June shade. use Dandelion Brand Butter Color. Dandelion Brand Butter Color is Endorsed by All Authorities Dandelion Brand Who is Getting Your Profits? Dandelion Brand doesn’t have to be ‘‘pushed.” build up a good-paying trade. Who is selling the buttermakers in your neighborhood Dandelion Brand Butter Color? They're buying it—for official records prove that over 90 per cent. of the buttermakers in America But are you getting the profits from your buttermaking customers? best butter color made—the only safe, reliable, purely vegetable butter color that gives the rich, golden Just let the buttermakers know you're selling Dandelion Brand Butter Color. Purely Vegetable Years of experience have proved that it’s the Dandelion Brand is the Safe and Sure Vegetable Butter Color Butter Color That’s enough to We guarantee that Dandelion Brand Butter Color is purely vegetable and that the use of same for coloring butter is permitted under all food laws, State and National WELLS & RICHARDSON CO. BURLINGTON, VERMONT Manufacturers of Dandelion Brand Butter Color MICHIGAN TRADESMAN July 27, 1910 ph aaa) y a 4, fs i a i} i at > i 4 SortHE BUSINESS WORLD a = Sam Sa Me, = —— OSS-F Ts ——— eS Movements of Merchants. ‘chee stock of Charles Fillinger and Eau Claire—William Pegg has sold|will consolidate both stocks at the his bakery to Allen Dean. Grand Haven—Peter opened a new meat market. Allegan—Roy Priest succe Terry in the grocery business. Co, eds Fred | Lansing has ened a new jewelry store here. Sault Ste. Marie—Wheatly have opened a new grocery store. Reed City—R. A. A. M. Bregge in the ness. Sear dsley Br fez grocery busi- Grand Ledge—George Granger has opened a_ confectionery store here. McBride—C, W. Harder has his interest in the McBride creamery to C. E. VanSlyke. Hiastings been and cigar R, trustee has Roy Gillard of the Joseph appointed Hutchinson grocery Detroit-—Casper his men’s steck. will stock Oppenheim furnishing from Bangor to this place. Cass City Christian has ' purchased the confectionery stock of Mrs. J. C. Lauderbach. Plymouth—Thomas Hammond has purchased the confectionery, ar and tobacco stock of A. J. Somers. Saginaw—The capital stock of Sy- mons Bros. & Co., wholesale grocers, kas been increased from $200,000 to $300,000. Plymouth—The J. D. McLaren Co., dealer in grain, produce and hay, has increased its capital stock from $50,- 000 to $100,000. Marquette—Archie C. Richards and Edward Kukku have purchased the paint store and decorating business of A. J. Pleyte. Marquette—J. B. Arons has leased a store’ building on Washington street, whcih he will occupy with a shoe stock August I. Charlotte—Brown Bros. have sold} their clothing stock to R. Crofoot, | of Kelso, Washington, who will take possession September 1. Ransom—Frederick C. Bavin has sold his grocery stock to Leon Hay- remove Schwarder cig barker, who will continue the busi- ness at the same location. Thompsonville — ‘William Immer- man & Co. has opened a_ general store at Arcadia under the manage- ment of Arthur Wightman. Holland—Jacob Kuite, Jr., has ad- mitted his son to partnership in his meat business. The new firm will be known as Jacob Kuite & Son. Temple—Geo. E. Orr and F. B. Dunham have purchased the general ‘stock: of J. H. Russel and will do business under the firm name of Orr & Dunham. Owosso — The Owosso Outfitting Co, has purchased the house furn- g succeeds | € harles sold | |Store occupied by Sluiter has } i } lit will be known as the op-| Bank of Mr. ~The Exchange Bank here has been reorganized and incorporat- jed into a State bank. After Fillinger. Powers— Aug. 15 First state capital is $20,- The Powers. | 000, Bros. | Lansing——-Carl Brackett chased the interest his Lichte, the of Brackett & Lichte, tinue the business name, has pur- of partner, in tailor will his and under con- Own Detroit—A new company has been incorporated under the style of the Smart Shoe Co. with an authorized capital stock of $5,000, all of which has been subscribed and $4,500 paid in in cash, Fline—The J. Towers Co. has been organized to engage in the gen- eral confectionery business with an authorized capital stock of $5,000, of which $3,350 has been — subscribed and $2,500 paid in in cash. Flint — Harry W. Watson has merged his wholesale tobacco, cigar and candy business into a stock com- pany under the style of the Harry W. Watson Co. The capital stock is $50,000, all paid in in property. Mr. Watson holds $46,500 of the stock. Lakeview—Merle W. Gee, who for the past few was associated in the hardware and furniture here with his father, the late of ‘Whitehall, has _ pur- chased the interest of the estate and now proprietor of the stock. Big Rapids—Charles T. Jones, of Holland Patent, N. Y., who figured on buying D. H. McFarlan’s grocery store, the deal falling through, has purchased the grocery. stock and business of the John K. Sharpe es- years busi- ness Tf, Gee, is sole | tate, conducted since the death of | Mr. Sharpe by Mrs. Sharpe. Owosso -H. Goldstein, who has conducted a store at Montrose for the past nine years, has opened a gen- eral store here. Mr. Goldstein still his Montrose store, but will sell it as soon as possible in order to give his entire attention to the business here. Kalamazoo—With the removal of Frank P. D’Arcy, jeweler, to the store formerly occupied by Larned '& Shandrew, 126 West Main street,~a business other than a hardware will be conducted in the store for the first time in its history. From the time it was built, in 1856, it had been used as a hardware store, a period of fifty- three years. No other building in this city has been used for one kind of business continuously for so long a time. owns business | - Morrice—At a meeting of the busi- ness men held here for the purpose of whether to the stores evenings, it was on comparison of notes by chants that their business over the business of former the six weeks in which remained in the and that business was done in the ten hours of work the ourteen hours which they had under the old regime. facts will duce the merchants to keep on in the new way. deciding open found the had mer- in- creased years he during stores closed evening more being and sixteen than in put in These in- It gives them five evenings each week at home with their ilies, which they all appreciate. fam- Manufacturing Matters. Kalamazoo—The Parent Cig has inged to the Ca. capacity ar arr: double of its factory. has Blom, Holland — Edward Visscher purchased the stock of the C. Candy Co. Lansing—C. H. Beardsley, former- lv of Mt. Clemens, has opened a jew- elry store here. Brookfield— M. Powers & Co. will open a branch store at Charles- worth about August I. Mt, Clemens—The Moxon ment Co. has increased its stock from $30,00 to $40,000. Detroit—The Detroit Leather Spe- cialty Co. has increased its capital stock from $50,000 to $75,000. Monroe The Monroe’ Binder Board Co. has increased its capital stock from $75,000 to $105,000. Detroit—The Detroit Window and Stained Glass Co. has decreased its capital stock from $35,000 to $15,000 Adrian—The Gibford Manufactur- ing Co., maker of razor strops, has increased its capital stock from $6,000 to $50,000. * New Swazy—Leo Verville, former- ly of Gwinn, has engaged in the gro- cery and meat business here under the style of Leo Verville & Co. Garnet—The Hudson Lumber Co. is putting in a spur to the Soo line, west of Gilchrist, to get out a large quantity of hemlock timber and bark. Detroit—The Valpey Shoe Co.,, Ltd., has increased its capital stock from $40,000 to $50,000 and changed its name to the Lindke Shoe Co., Ltd. Munising—The Business Men’s As- sociation is endeavoring to interest Chicago capitalists the establish- ment of a furniture at this place. Hancock—The Fennia Manufactur- ing Co. has been organized to manu- facture and sell furniture. The capi- ta! stock is $50,000, one-half subscrib- ed and $5,000 paid in in cash. Marquette—The Marquette Tent & Awning Co, has dissolved partner- ship and the business will be contin- ued by Mr. Martinelli, who has pur- chased the interest of his partner, Mendon—F. E. Kelsey has sold his grain elevator to the Morris Kent Co., of Kalamazoo, who will con- tinue the business at the same loca- tion under the management of E. C. Rishel. Detroit—The Steely Auto Engine Co. has been ince rporated with an authorized capital stock of $150,000, Lina- capital in factory ‘}north of which $75,000 has been subscribed, $500 being paid in in cash and $49,500 in property. West Branch ~The Batch elor Tim- ber Co. of Saginaw, is erecting an addition to its planing mill at this place. The company, it is reported, will manufacture heading in connec- tion with lumber. Alma—The Alma Board of Trade has raised $50,000 to secure the lo- cation here of the Miller Saw Trim mer Co., of Milwaukee. It is ex pected that more than twenty-five hands will be employed. Ionia—The Stafford Manufacturing Co. is having plans prepared for. an addition to its plant, which will -in- the floor space 26,000 the completed the will crease feet When torce is building . increased by 100. Zeeland Ornamental has — organized to manufac- ture and sell caskets. The capital stock $5,000, which $2,900 has been subscribed, $1,000 being paid in cash and $1,200 in property. Detroit—The H. J. Co. has merged into company under the style of the Truck Co. with an atv capital stock of $100,000, which $75,000 has been subscribed, $1,937.83 being paid in in cash and $73,062.17 in property. Zeeland— Co. hi “he is of in Truck stock Read- thorized Reading been a ing of The water in the Me- that the hung up for to It to re- condi- Menominee ncminee River main. drive is so low has and it forecast when it will will take a great deal store the river to its tion. The delay a serious Twin City Cassopolis been been some time is impossible be released. of rain normal: receiving lo i028 is to all of the a in inconvenience mills - The deal which has pending for so long a time for the sale of the Milling & Power Co.’s plant to the Constantine Hydraulic Co. has been closed and the money paid over, the new owners taking possession of the plant. The deal in- ciudes the flouring mill, the coal business, the lighting system and the contracts for pumping water lighting streets for this village. D. Resenhouse, of Three Rivers, new here as the local manager for the Constantine Hydraulic Co. and the latter will establish a down town effice in the drug store of Hopkins & Hackney. and P 1S The work of constructing a transmission line for bringing pow-' ct from the power plant at the Con- stantine dam to this place is already under way, the construction work having been commenced at the Con- stantine end of the line, and it estimated that the work will not be completed before early in October. The line will run from Constantine to Fabius, and from there along the side of the Michigan Central tracks to Cassopolis, the Hydraulic Co. having bought the right of way from farmers for the entire distance. This brings the line through the vil- lages of Vandalia and Jones, which may afford the company additional Opportunities for the sale of power and light. is ——__+~-<_ Some men think they are almost good because they are afraid to be very bad. r < a © a - r < e 3 4 @ oe al ne : « < ow & % a w 3 ? oe 7” ee ? ' e _— + ~“ ‘ua = u < « * 4 « a ri oe MICHIGAN TRADESMAN > af — Grocery ee, te irm cs fom : ‘ aE er e Te gHeont ; E24 s 3 eee we Sd = ” . ‘alia - 4 ROCERY +» PRODUCE MARKET. , The Produce Market. | Peaches—Georgia Elbertas com- Apples—Colorado, $2.50 per box. | mand $1.75 for 6 basket crate. Bananas—Prices range from $1.50] Pieplant—7 5c for 4o fb. box. gous are firm amd the stocks m ti E : @2.50, according to size. | Pineapples—Lo re : ther ‘ Beets—3joc per doz. bunches for/for 24s and 30s; tplus. N rop rag new. |for 42s. a ecte i ta t Butter — The market is barely] Pop Corn—goc per bu. for ear; | August r ~ steady at the recent decline of re | 3% @3! 6c per fb. for shelled. Coffee—Prices ar g r = per pound. The consumptive de-| Potatoes—No. 1 Virgina stock has!frm on all lesira grade : : , mand is more active for all grades.|declined to $2 per bbl hat are Th rst sh The speculative demand is not show-| Poultry—Local dealers pay 12% fr Ss $ ff ‘ - ing the right tone and there is ajfor fowls: 22c¢ for broilers: &c t rr ti t c slight surplus of all grades. The make jold roosters; 12%c for ducks; 7c i} 7 r c - of butter is about normal for the| geese and 13c for turkeys S$ report t season and the quality of the receipts | Radishes—rse for long and toc the year st : h = 2 is very good. A continued good de-! round. grade coffees ar t z = mand is looked for at possibly slight-| Raspberries—Red $2.25 per 16 qt. 1 is just r a : ly reduced prices. Local handlers |crate; black, $1.85 per 16 qt. crate Cood<_F : z quote creamery at 28c for tubs and | Spinach—6sc per bu. for home/somatoes cont : 9 2 28'%c for prints; dairy ranges from | crown. time of wear. 39 ; > 1c@2oc for packing stock to 22@23c| Tomatoes—$r per 8 ib. basket /:.n1¢- s be > - for No. 1. {home grown; also 75c per 4 basket| more activity < : . : : Cherries—$2 per 16 qt. crate for | crate. ket than for some t - ' sour and $2.25 for sweet. | Veal—Dealers pay 5@6c for poor g Cabbage — Louisville, $1.50 per/and thin: 6@7c for fair to good: 8@ crate. ioc for good white kidney; toc for 2 : r Cantaloups—Arizona stock com- | fancy. ' mands $5 for 54s and $7 for 4§s. Wax Beans—$2.50 per bu. F Cauliflower—$1.25 per doz. for| Watermelons — Georgia command t home grown. $3 per bbl. for 8 10 or 12. : Carrots—20c per doz. for home|; Wortleberries—$2@2.25 per 16 qt. s on CAMATAL STOCK Of BL§,000 Heiner |: re 9 HH LAL@aMe ~ FOS OF PAYFSICIANS : a . + an Elkhart — Chas. H. Kollar has} } ‘ Sey t sj ES ’ mereed his erocery stock into a ; a he steck company under the style of the Kollar stock is $10,000 Kokomo—-The Miller Medicine Co has been incorporated with a capital stock of Sre.ooo Marion—-T. H Grocery Ca. The capital Kunkel & Co, Indianapolis—Decisive steps have been taken by the State Board of Pharmacy to put a stop to the some- what extensive violation among the druggists of the State of the law reg- vlating the sale of narcotic drugs and intoxicating liquors without a prescription from a reputable physi- cian. A committee whose ship represents the State Indiana Pharmacentical pharmaceutical 3oard, the Association } } and the colleges of bill giving the State Board power hieenses of the pharmacists e similar to that held by eard of Medical E >A} AITLEE Ra . OM MITES ‘ Heat DOAK . aS LOE DOO a t 7 . .- 4 rag ha mmittee woll tea fy COG ahe VLommaittiee will drart * } ‘ + * DAVANACCA Meacnurea and . Ss | LOSE MCASUMC Age AN t ae fore Caovernol : Wmane The TS ATAU AG 4 AAC * . . . » } » Sto se VC BAS bee ’ ; Ge or Sre,ece a SRA SN Sea hy? ha AWTOERCOOUPLY To Staal AS ae A K . >. ad , ¥ seld his clothing stock to W. H oo i Nodygers 4 ha = ‘ . \ » ‘ Mishawaka \ has Ve MAN AS SUK WAeAG® i : q » sh ey Amon } COOUOG tae Testaurant Dusmess D|yY BY ? Sanaa iR. Worthington mh ‘ ™ } - 3) . .™ Monroe C ytv Tose a LHOLa Deere Ras m the furniture business clothiers, have made an assignment Elkhart Henry N. Jenner has] engaged in the draw business Bluffton Albert E. Gunier has sold his meat market to Gilbert Farling Crawfordsville-—Johnson Glore has business Zuck and sgt engaged in the grocery Crawfordsville—H ks sold his dry is stock to Darnell Bros, Richmond—W. H purchased the business of Friedgen & Co, and in furnishings at o18 Main street Kendallville—-W. M has opened a grocery store at 235 Sheri WOOK Wooley has dealers tailors Craven dan street. Middlebury Joseph Boyts, of Goshen, has purchased the W. §. Packer general stock here and. will take active at Mr. Packer is one of the best known res idents in this place. He will proba- bly remove his family to Elkhart or Goshen, Columbia City—Will Clapp, of AI. bion, has purchased the H. F. War ren interests in the Helfrich & War ren furniture store in this city and becomes actively identified with the business. Avilla—A. C. Shambaugh now sole owner of the Avilla meat mar- ket, having purchased the half inter- enarge ONnee, is est of Knauer & Son, Mr. Sham- baugh bought the first half of the business several months ago. Ft. Wayne--The Fort Wayne Mer- cantile Accident Association is just now passing through a period = of prosperity that is almost marvelous. This organization, piloted wholly -by home men, now in the sixteenth year of its existence and each year is growing more rapidly than the year previous. At the last meeting oi the directors twenty-five new members were accepted and other applications are on file. is has | OCery iP, Wasson, burger Hardware Co. and accepted one with the Seavey Co. He has had vears of experience in the business jand makes a very valuable addition ito the Seavey force Indianapolis——-The death of Hiram | .. thrideed mens] ; ’ ;SOUVS oo. at the Frei of H. P. Was marks the passing of a had the gap from chore boy to President » " SOR X& Fe | sueeesshul who business Man, y the head of one of the largest depart the State. Mr. Was death shock to of this city as to his close personal and He Beginning his business career ment stores in sudden was a the business community as well business associates, old here when he was 16 pears old, Mr. was 65 years Wasson rounded out a successful life that was fraught the first few Sleeping on a mattress spread upon the counter in the old Ree Hive dry goods store. Washington and Meridian streets, where he was employed as a boy to with hardships for years, sweep, carry bundles and run errands, Mr. Wasson obtained his first. start toward the head of one of the largest mercantile establishments in Indiana His biographers assert that sleeping in the store was one of his thrifty habits to save room rent after his arrival here from his birthplace in Maryland. While working as a boy for L. H. Tyler & Co., owners of the See Hive establishment, Mr. Was- son found time occasionally to give attention to customers and before he went to.the “shuck” mattress on the counter he studied book-keeping, His only tutor was a treatise on book- keeping, containing some of the rudi- ments of the subject, but the man in charge of the books at the Bee Hive gave the ambitious young man some suggestions. This mode of life con- tinued for two years and then he was member- | the State, has been named to draft a/ > ~ i Rosenberger has given a place as the store’s book- keeper. After he had labored over the books in the store for a year Mr. Wasson became and was anxious to identify himself with the actual mercantile business. He asked for and received a transfer to one of restless lithe department as its sales manager. | From that time his rise in the mer- i : . : adw CS ttad icantile business was steady. He filled levery position in the store and in 11874 he became a member of the} In i Indianapoh Tee RR. mrm t88o the moved ¥ . tt } IS to | ireaiming there for ‘ - + mt +¢ hi Mty havoine | Wasson returned to this city, having } Rt hic imnteara } Art hear Its PSOLG BAS wMleres~ws tO BIS partRers, UF ‘> 4 = ae oe ‘Ey D> OM Ris FECRrR Ne Founded the a5 x ‘ > . L424 _ Hh Wasson & Co. establishment, Du g > e : r + hh g FSt Fears ai ES ONISTERCSE THC store was located at i214 West »chinotan tran + . s ; \ ASMINLITION Sec Ere @ g Kit Tana bt oh aha ee +. ae WAG ALEN RSRCR COASTAL GRC OW By OK \ PACS q ART < R4aXt VOent X > <* i 4 With Aah WAaATSROUSe 3} , LPO Nix We + . DARA eS ‘ > » \\ ADSON LK : » . eh ~~ Was Pres TOT ‘ > DATE 14 4 ~~ nN sax «6h addition ¢ s « COTK 5 . % 1 WIA the department store and the on bond % \\ . State bank Mz ASSON WAS COR : x % ; % ¥ : » ; Pawn ected wit a WO ‘ YEA aS . + 5 yy ~at . “> . CSS SHtuhonvns b| at APOUS Tix " A . a} 5 x “ » ; . . ; » . WAS aA GItechor of the R Natt »> »% \ } ¢ : » 7 Ad OANA, Tae le ‘ a > oa ANG . > ‘ ‘ ~ } ‘ ¢ - laght Co re State Late SUTANCE »} ‘ . . 1} ., Oo and tt © Rod NS \ erry Xs rie % % } »F : s > - » aiso Was aA active Men do< i THe i } ~~ she > ‘ } | Merchants Assomation, the Con j sheave} “Ty} pmeraat Cid > ~) Poe.) the Board of Trade Mr, Wasson ANC ~ >» » From 188 to or was P Ca, having affairs of in Cleveland, that De bial airected Msuluhon by ma trips at intervals between that and his heme here. el tndianapolis, July 26—Following widespread complaint of bad wholesale violation of TELVATc circulation the the eee clause ; eggs and ot the State pure food and drug law, % the State Board of Health has sent to the produce dealers im the city marked copies of the pamphlet con- taining the provisions prohibiting the sale of spoiled eggs and prescribing the penalties for violation of the law. The act comes as a climax to a sit- uation which has been growing worse daily week after weck hot as of weather has increased the percentage of bad eggs in the market and the difficulty of keeping eges fresh until they reach the consumer. Realizing the danger in which all those who dealt in produce were involved, should the State Board of Health start an aggressive campaign, a deal- et in the city sent a request to the Roard for accurate information on the egg law. The sending out of the pamphlets to the produce men_ is practically a warning which it is ex- pected will be conveyed by these Gealers to shippers of eges all over the State. The warning is, on the whole, a welcome one to produce men here who have had to contend with per- haps the worst condition in years in the egg market. Conservative _ esti- rrom sOUWISWES and alter}. resident of the MeGillen Dry Goods | thea CER mates of the number of actually rot- ten eggs in a case of thirty dozen from one to six or ran all the way seven dozen, while the number vist- bly and seriously affected by the hot : ease weather often numbers over half the a on ea rA.6 ar revatline “ond mee case. Under prevailing conditions t : « Ro ae + } a4 hy m4 the shipper openly and brazenly vio- .. b Co a ~obiin. hese eco fates the faw Dy selling these eggs a : . 4. ae and indranapols markets have } a > aided him ¢ ei — -s. 4G - WaW aicdea pt tO Ca V mis tra C - 4 . = > +h ~ by buying all eggs sent to the city aad ation t » them i oe Vk X \ MA Ss, \ £4 me itn a S sho Ce R a 4) LOO ACTION OF ft mate board W on . 4% t my wid ane Yery PFrodDad_bly Fest ! EARL > MEROL } - } > P ¥ % 4 oS EX & \ ‘ >. + _ PFICSYS re KOSS-OFF DASES eo L Ps o $ € @ W CCe» " » bh . bh RO CLLs C g Re S$ » " x > acy C¢ g MULE \ C|S @ > W ma ; X 5 +) ‘ * ¥ , e . a. OVS » x a\ ~ = Ss < mY + »~ a> { ks ORAL < < x « © ees g N x “ ‘ » CLQLNS ft e < x Me S MRC +? " mo * < D ae x AC - WW : . si % S, Oa TLV MW s D SA » > ¥ < >» < 44% +. , LAC ~~ | Lg \ 1 eS , < W LARCS » ‘ aha Cea X > 4G SOUS Tat % +, huckster or shippe e sp TOWN Mh a ) » ad ~" a xht Ca aX x ‘ < cH State > 5 Hoard « < < XK POSE Us } + y th ‘ ‘ ‘ S| | [TET WwW NC Wri OY YQS s A } 5 } * ¥ » ‘ ¢ AMCNARIC! COTE YY TAC ist eg 4 2 5 Shad © X Cc PUTS ‘ ( AS ne ¥ + ‘ c \ SSOK »> it a < ~ 2 } ’ ure \\ ANN YTS rm © ¥ ¢ } ‘ , j COTP< ATIC TO Sel ) OTe! ror > 4 } 5 ¥ . ‘ » Y @eys tx Re same AAV yen ] i > » } os rlaced vy ¢ ats ‘ to sell or ) } } 7 , » OTC OF Sai AROW \ CXes mM } , : »*,* e¢ lana vel - ») : . TOCTETR, GeCaved OF CCAV TY Mao nN ‘ an s . ‘ +e to we SOG a OO Che PENATy ; . . ¢ S¢ re © Any person, Yel . . SONS n or yey hw foynad eos ; iD, aa 4 KA 4s ALTt COMETE SATE Prohibiting the Sale of Spoiled Eggs. | ine the isent out OF ViIelAoRnge anv at the provisions LY : Sorat Sart An 8 } 4 Ot this section shall be med not less tha eye , , . we a} than YO nor more than S$roo tor each Phat advantage will be taken of the UW AGVANTALC Wilh De CaAKEN Of The ; + 3, > | ¥ s: warning of the Board by Indianapo . 7 Ao law on . . . »} ee hs dealers is proved by the notice } » . } . me by one of the largest buvers jin the city giving the information jthat beginning next week he will [buy only on the loss-off basis. This letter was prepared before the warn Board Tn part it reads: “We selves ng of the was sent out, advise ta by you } LOSS protect candling your against all Un Board of eggs received from the producer, cer the rules of the State Health it is unlawful to offer bad eggs for sale, and we believe this rule will be strictly enforced. The National pure food law also covers this point and) many prosecutions have followed attempts to sell bad eggs to the consuming public. We advise you to post notices in your place of business, warning producers against offering bad eggs for. sale. >, ~ : mie : : . + . By co-o yerating we can eliminate this Sales Books SPECIAL OFFER FOR $4.00 We will send you complete, with Original Bill aed De- licate Copy, Printed, Perforated and Nambered, 5,000 riginal Bilis, 5.000 Duplicate Copies, 150 Sheets of Carbon Paper, 2 Patent Leather Covers. We de this to have you give them a trial. We know if once you use our duplicate system, you will always use it, as it pays for itself ia forgotten charges, For descriptive circular, samples and special prices an large quantities, address The t-Thomsen Co., 1942 Webster Ave., Chicago, . ~ * “ ~ ° Sue 4 \ - ~ we a sé sane & July 27, 1910 MICHIGAN TRADESMAN heavy loss and the producers will re- ceive from two to three cents a doz- their : en more for good eggs. The final statement in this letter is es h- 4 raral | proved by the fact that with general prices at present I3 to 134 cents 2 those | come, ¥ y + ’ Or Ye S tme ndranapohs proc Kets ECAleES Say ave LOOT } > + ro hin ye + + Xo Y wet Y S STOCK ) Ce © MYCE tha trey r > $+ th t > g try, A € the twelve be t $ + + ow a ae oO > Ue A > x x x aS ‘ . t th ™ ™ eo b t S C c ¥ e Se € Ce > + . 5 ¥ . -y r ,as> = J >< > t x * _ . welt > thomrnt 4 Loar * ‘ M\ & C > & Ye CX RULE \ re WSPS ers t g ° ‘ Cet Ce 7 v rete ehh C > oh x DUE COOK c \ a . ‘ X X > RES >» ~ & enh 5 » < q ae < > a Cs \ AX . ~ > 4X < % # Py cn . x = S 2 ~ s x = Xt iN S Ohl ras ys COMES Q aN CX tad \ ‘ CN e 4 © Ww DOVE < eTs WAaK< SA AS hy i, ‘ < < CN CNTAL ‘ i \ ~ < _ < > ¢ ¢ } > & t X \ ¢ + \ NS < < { CNS % ‘ * . » ‘ » SUTRA A‘ 4 4 SUOD \ 4 . : ‘ . . \ « \ VAY < ‘ > ha s ACt \\ as MIX \ » \ hy + aAy ¢ ‘ i \ . ‘ < x c ’ \ « ~“ x \ Ww ri\ ‘ ; ¥ \y . < < As ( , is « :s att } } } > . : # hy WEA 4 \ Ss \ 4 OC’. . ’ y } eer » » hapa < + OTT< ONES i i LEO TC yy 9 " Ay . W \ ‘ Xa \ AA OPUY WIN “as TO ’ + , % ’ , % \\ c OSs © Wort CA UE OF Ss } . ‘ ‘ ‘ . y s WETS Uy} A LP ey c CVC no , + + ’ Y ¢ ‘ k : his < wt yore . . — a“ ee } \ x i AN \ ‘ « Ss wT Ye } } \ AVE we t TAU WOO _ 5 ’ ~ pri YY , , * « » \\ C TRON 1 ‘ aN ) , ¢ , 4 \ at > a4 Cc Very ew “4 VWECinren ‘ . 1. CLASS SPEC « s \\ TES vie WY ‘ } ‘ . , ACY Cy « »> ~¥? tho t C CML CUIRENS 4 Lead CAC } i rial vel > : 1 AC COUT CL ‘ ne ul n } } lapel evei em Araneae The Butcher Obliged, When the man, wearing a heavy : tar fw V4 Ph we . y »* } Winter overcoat, a fry eap and trimmed we . ANtaracd By en tHeaa COCMEIOCCe RIOVeS enkered ie street “er on roa sno het ; ¢ yy) car ON Aa TOAST mL QOoT day tC Was ONLY ' } } } 1) thas . Noere , natural that the passengers she tare ] wiv natal ee STATE t was ontiy natura TAat ti YW nled Ynder . } fhe NOUId Wonder? and look toy SsOme @€X ; planation, One was forthcoming as ’ } + ~ ~ y 7 . Presently the man rose up and said , l y° ’ ‘Ladies and gentleman, am not Peary, nor Shackleton During the hot . } Dr. COOK, nor Tones, ast month T found myself melting. lt entered a butcher shop and _ said to the man of meat “Sir, will you oblige me?” “T will,” he replied. SE 6 it” “And the obliging man did. T was taken out as hard as iron. Two men rubbed me for a day. They poured two gallons of whisky down me. They kept me in front of a roasting thawed out enough to get but the will be January before I get over the Ladies and gentlemen, this hre. I have say 1 ae around, doctors shivers. is all—all, except that I hope no one will ask me if I wouldn’t like a dish of ice cream or an iced cocktail.” ; ’ : fieasnen Ennaok. b£. ft. s i " =a “ ¥ Annual Outing of Indiana Traveling /ed to bring lunch baskets a t ck > : 1 ia 4 al — ; if. esmen. ;tnem te relors iC ‘ lian: lis nlv 5 rs iit th - _ r > . ” Indianapolis, July 26 — Another |ers, } z entnausiastic meeting to arrange for;get ox at aS 2t I ; the restaurants. the propr aie . ty - < e otihned t r r StI c = ‘ es ne f ~ ~ ~ ” r Ye STs Th ¥ ~ s is Ss t > > F hich is xarde : of } ~ € ~ SUCCeYeSS LY as C Ye ~ Le ¥\ = > CAXPSCTAloONsS : © i , ‘ . ‘ 1 nin »2 S = > Eike EX Semis | S¢ > to the Entert e 4 ecre . & ihe CLES x S Tom > > ktee especially s e wis eg t ‘ S t es tt CO e zg te ra ~ 4 F . & M ‘3 X \ = e { = SE \ ~ ‘ . > m ~ > ~ ‘ > = x X x Ein” ~. => e ve > e SOT SAS e expec Se _ . : e g 2 > > \ CFS GAPE >< gs ~ < ~ ery ¢< \ v z © De € < x LAAN z x \ I< > 2X 7 < CUS = i 4 » » s + 4 » \ \ « x & = s ros ~ N > ACT = < A ye ~ < » 4 ‘ » = ‘ . INGE » ey c » ‘ ‘ ~ 1X CUS Music = As the ¢ < < ( OF Vik ‘ < Ne ve plans at ¢ st cx 2 < ‘ eT SEsszwon vw < e reXt Oa s ' uw onie@h whe © Surprises mm © way af a s \ re TAK < S \ Cx ‘ >}, » 4 ‘ h ‘ . Aaa NN « LAV Lite 4 tcl. We PR oy Sey Ne Ss ~HMIA Nat > erycr ys » Fone i «hs... PR ae ie a_i ¥ i —— ms WIRLN PPoOLTar ~~ ‘ GAN TALLY Ss) How tre B © Uontract W as W on X ae ~_ 2 St Cy LHOVS S@QCA GN » ac 6X ? vy 1 “ \ "4 ‘ . } } . +¥> . } Y oy: dies” b roOWwIMeE ¢ < , \ \ ¢ x os } } . a on ’ Lest WK s UPe< CVS ACK YOVS \ ~ : ( ‘ S e+eo 38% ‘ “sy ‘ ¢ ‘ ‘, a4 y s ‘ 4 Test ~ x ~ es ywtato Cx nens “aunty stone stry < , } y} er }, } \ ‘ ~ O VANE OVS y droad < \\ € < < Sey ’ \ hy }y ‘ y } et es . cling ’ e WO e S < \ ‘ Imelian’ y . Prevy . i ext RUITS CY LEK WC _ e xX Sceod } CTSEVE Ce rd eyo) me « % 4 wart Ne “ss . J n : aur i \hout re » whe . a nn ait-casting contest ose SWwiMn »? bois CK i s \ « ic : y ‘ a . — see . CC CeSt and fod fF N t for e vranit ¢ ‘NV & " = . \ ‘ ST \ e ts { oe sues oT Count \ CL to s ) s “xX ts is \t TNE ¢ \ ’ ere < « s \ v . LAN ) tH c is t \ ~ \ - meneennemneecam _ ~ ances eeaseenasooemsietes — } ¥ « t chitets spoke ) We s For Dealers in } . ’ Se _— HIDES AND PELTS i > ¢), }, -_ ’ . ~ granite is e e W © ¥ . ‘ : LOOK to want Toe d better go ‘i 4 \fad : ) Crohon & Roden Co., Ltd., Tanners GIsan wma YOR VE THE YY % . m . i : ' o) ’ > 37 S. Market St., Graad Rapids, Mich eon we \+ >| \ thea , 19 Th ~ ] 7 . } 4 CS | c OMCIaIS LOC Naan i fie ext V POX Wk Saip us your Hides to be made inte Rodes oN “ . ~ ; ‘ — > Raric — " Union Traction Co, have promised to/name is TR alter Se Priees Satistactory . se . yi atrange tor special cars from several | == Saab ce +2 cities as well as reduced rates. An-| derson IS expected to send at least ms —. - ane Teyeany ~ war mee TSO persons and Vincennes yromiused Charles H,. Cox a round dozen fami les. Frankfort, Lafayette, Kokomo, Elwood, Marion. Muncie, Terre ] yansnort FY Logansport, , Haute, Richmond. Wayne, Columbus, many call and lunch Bloomington and heard the that both baskets other have and towns - y. + _— rephed travelers oe Nu will be forthcom- INS, Musie furni and evening by the | will be ished afternoon idianapolis Mil- itary Band, and an orchestra will be engaged for Other enter- tainers, elocutionists and musicians of State-wide reputation will take part in the programme. The — greatest concern centers dancing. around the eating. Travelers are urg- s WorbDEN Grocer COMPANY The Prompt Shippers 8 MICHIGAN TRADESMAN July 27, 1910 FiCrIGANMbADESMAN OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY Corner Ionia and Louis Streets, Grand Rapides, Mich. Subscription Price. Two dollars per year, payable in ad- vance. Five dollars for three years, payable in advance. Canadian subscriptions, $3.04 per year, payable in advance. No subscription accepted unless ac- companied by a sign order and the price of the first year's subscription, Without specific instructiens to the con- trary all subscriptions are continued ac- cording to order. Orders to discontinue must be accompanied by payment to date. Sample copies, § cents each. Extra copies of current issues, 5 cents: of issues a month or more old, 10 cents: of issues a year or more old, $1. Entered at the Grand Rapids Postoffice as Second Class tter. E. A. STOW, Editor. July 27, 1910 TOO MUCH GESTICULATION. Said one who was forced to make a tedious retracing of through inadequate directions: “Women are of little use in giving directions; they much.” Whether his steps gesticulate too or not the impli- cation, as applied especially to the feminine side of the house, is de- served may be a subject for differ- ence in opinion but certain it is that there is often a superfluity of gestic- ulating accompanied by very little practical information. “Just down here,” with a fling of the arms. con- veys not nearly so much meaning as “The four corners at the foot of the first hill.” We have all seen people who blus- tered about and made a areat about what they were going to do, and yet who did comparatively noth- ing. Your patronage will be built up much faster upon what you do than on what you announce that you are going to do. Any one can climb up to the topmost rail of the fence, flop their arms and crow, but it has tak- en a good many generations to evolve a first-class flight. fuss When planning for your advertis- ing, be as generous as you can afford. Use all the space that you can make Do profitable. not contract a page for the purpose of saying, “Watch this space next week.” In other words, “Watch me grow.” No one cares to see you or_any one else gesticulate. The chances are that by next week they will have for- gotten all about your egotistical: an- nouncement, and the entire thing must be done anew. If you have anything to say, say it quietly and plainly. Let it be the truth, -and something of interest to the public. Your gesticulations are of no inter- est to the people. They simply want you to make good; and while you may at first gain notice by a spread- eagle sweep of the wings, the true, steady and quiet flight the one which holds the interest and respect. 3, is STUDY PUBLIC NEEDS. To be able to diagnose the public pulse is an important element in the success of the tradesman. It is not always the real worth of a_ thing which counts so much as the present need. Even the aborigines were shrewd. enough to detect the folly of the first settlers at Tamestown, who spent their time in digging for gold when they should have been planting corn. Had there been an: immediate market for the metal, all might have been changed; but they could not barter it there for food, and food was the crying need at that time. A. T. Stewart when a boy lost 87 cents, more than 50 per cent. of his entire capital, by investing in but- tons and thread for which there was no sale. It taught him the needed lesson of never buying what the public did not want. Do not thirk that you can make a reformation in public taste in a day. Your theories may be correct, but it will take time to inaugurate them. While you are convinced that the cheapest grade of mere in the always have customers who feel themselves goods costs end, vou will compelled to get along with the in- makeshift. Though may that the auto and flying machine are destined te be the crafts of the next generation, you will not be so insane as to cut out your sup- ply of carriages and harness. Keep at the head of the advance, but never suffer yourself to get so far in advance of the crowd that they will lose sight of you. ferior you be certain i . fine of It is the little practical inventions which have made the fortunes for thei Utility for more among the masses than beauty, although the latter should be recog- Study what your people need and then endeavor promoters, counts nized as far as possible. to supply it in the best form. LEARNING TO WAIT. The man who has shown his ability to rise above adversity may still be overthrown by some petty hindrance because he has never masterel the lesson of waiting. A slight personal inconvenience sets him into a rage— the subject of ridicule to those out- side and most annoying to any di- rectly concerned. We admire the one who pushes ahead; yet we never ad- mire him who and frets unless the world moves in just the pace to suit his convenience. The often be tc early training. Teach the child to move energetically; yet when it is necessary to wait let him also learn the lesson of doing it gracefully. An fumes trouble may traced essential feature in the training of the colt is that it must learn to stand. When waiting for a train teach the child to and to. study his fellow travelers with a higher object than mere gossip. If he can render some small service, let it be done without expectation of any other re- ward than the satisfaction of doing good. If the waiting place is a coun- try roadside by the trolley line, teach him to observe nature. The land- scape, even although commonplace, is not without beauty, be it field woods or sky that is most attractive. The small plot of weeds at your feet may furnish a dozen or more specimens of plant life each leaf perfectly mould- observe ed, every blossom and seed pod— weeds although we may call them— exquisitely formed. Instill the habit of observing little things and the time of waiting will be materially lessened. Using instead of abusing the time while you wait will add much to the stock of happiness. Teach regard for the convenience of others. Curb impatience by getting all possible enjoyment out of the delay. But teach by example as well as precept the art of waiting grace- fully. Much has been said in the papers of late regarding the plan of Uncle Sam to establish a laundry for the purpose of renovating his That money, especially paper money, is filthy can not be doubted. Yet few of us refuse to handle all that we are able to get our fingers on! currency. The danger in the lead pencil was years ago expatiated upon and yet into the mouth. And siclans would impress upon us the now tne danger of using the public straps on street cars. While not every use in traveling in a crowded car, he certainly should want to carry his in- dividual drinking cup. The cup, in park and school, is a nuisance which is so easily controlled that no public self-respecting person need court the possible danger. In the public telephone there seems a danger at least equally great. No receiver, hour been even an after it used by a user of tobacco, failed to observe the odor which clings, imprisoned within the compartment can reach where no whiff of to remove it. Is it unrea- sonable to suppose that the germs of disease will not cling to be dislodged only of the next speaker? While a seems not as difficult as many things regarded as public the only remedy for the public at present seems to be to use the lic phone as little as Wipe out the receiver with a hand- kerchief before using, and to stand as far from it when talking as can be as persistently, by the breath process of sterilization now necessities, pub- possible; to done consistently with — distinct speech. Since the breath is one of the greatest communicators of dis- ease, a tube which retains it can cer- ainly not be courted upon sanitary grounds. Ne RCA RRL SAVE THE TREES. Cleveland is now sharing the alarm of some of her sister cities and some measure can be save her maples, the un- taken to “Forest City” fears soon to be shorn of one of her most attractive features. The leaves wither and die and, while local au- thorites have searched in vain for an less insect or blight on the dving leaves, the State Botanists of Pennsylvania and Ohio unite in the opinion that the trouble is due to lack of water. We too seldom take into account the fact that the pavement shuts offa portion of the the reots of the Drainage moisture city from trees. one iby all will fancy carrying his own strap for |; ifrom kitchen and we see to-day the habit of putting it} j;tamine } pipes and other artificial conditions further increase the trouble, and city trees to thrive must have special at- tention in supplying moisture. If it be true that the death of the maples in Cleveland and other cities is due to this cause, it is certainly high time that artificial means were provided for their preservation. While the difficulty seems to have first appeared with the maples, other species are, no doubt, being injured frem the same cause. The comfort of the inhabitants of a town depends so much upon its shade that the subject is a serious one. Superficial watering of trees, as of all plant life. is to be avoided as it entices the rootlets to the surface, where they become an easy prey to drought. When you water, do it thoroughly. Drenching the soil once a week is better than a little water every day. Ii there is a threatened of city water, save the waste laundry and apply. A fne the specimen growth of i represents } "anf take years to ie vears; 1 wili lt a ht- ae > : ae } . 7 repiace it YOu 7c iH Gre, le labor now wil prolong its life, means consider the time and ouble as wel! spent. -t It is gratiiying to Americans t 1 y ha sha rad a+ } Know that the trade between the i United States and Cuba is growi . to such an steamship lines . ’ it and that another is necessary. Ti = } 3 mann «< ~ : 7; supply the demand a new line : been and its first boat sail- ed from New York with a full cargo. [t is not, however, ing to organized especially gratify- know that, there is some American money wall fly com- pany the ships British a T eu eecies 4 te él. — Hag. The reason assigned is that it will be able to do busin less at nearly be one-half the expense which would entailed were American bottoms and seamen used. The stars and stripes will not ornament the ocean on very extended merchant marine as long as that condition continues to exist. Doubtless the situation is cor- rectly represented, because the sort of thing has been said time again and never contradicted. same and J. Ogden Armour, the head of the big packing house of Armour & Co.. Says that the $10 never to return. in the West is will decline. hog has passed. If the grain crop good, meat prices In any event the record prices of the last few disappear. 71 months. will He explains this by say- ing that our export trade in European meat to The par- dead. South American countries. and countries is ticularly Argentina, are supplying those markets and will continue to do so. Conditions in South America: he says, are about what they were in this country a quarter of a century ago. The cost of transportation is but little if anything in excess of the charges from this country. It is true that the quality of the product is not quite so high as that of this country, but “it is food, and that is what Europe wants.” Side stepping duty will give you plenty of exercise, but no strength. 4 vib <€ + a July 27, 1910 MICHIGAN TRADESMAN 9 A BUSINESS ASSET. Imagination as an Important Factor in Trade. Written for the Tradesman. “Science does not know its debt to imagination,” said Emerson. And it may be said with equal truth that modern merchandising is just as much indebted to imagination as science. One definition of imagination which I like runs somehow like this: The act or power of combining the prod- ucts of knowledge in modified, new or ideal forms. Imagination is, then, 2 constructive process. Just as the furniture manufacturer, for instance, takes certain raw materials—quarter sawed oak, glue, stains, varnish, met- al and leather—and builds out of it a Morris chair, a little different from enything in that line hitherto produc- ed—-a distinct creation, with service- able and ornamental features; so does any successiul merchant combine the well known elements of buying and selling into new forms, with the re- sult that he actually creates a meth- od of moving his merchandise more rapidly than it would have moved under ordinary circumstances. After all the broad, general prin- ciples of successful selling are few and simple. Provide an adequate store, conveniently located; your clientele, i. e such wil wares in your chosen line as suit their requirements; tise your service; be civil and square and perpetually on the job—isn’t that about the sum and substance of the whole story? But note you various- ly these few simple rules and princi- ples may be combined! The tone. at- mosphere, personnel, attractive quali- ties and money-making capacities are things about stores and storekeepers which differ most radically. All of them buy goods as they need them. And they all sell (or aim to sell) at a profit. And most of them adver- tisé more or less. And every one of them is out after new trade. But how differently they go at these tasks which all share in common! One merchant differs from another ieee in imagination. And we ised to think imaginaton was a prof- ‘these thing under the sun! The dreamy, imaginative youth found scant praise for his efforts. The im- aginative faculty was looked upon as being both impractical and undesira- ble. As a matter of fact, imagination is one of the noblest and most fruit- ful methods of mental energy. In- genuity, inventiveness, efforts to modify, develop and create—all this is to be discouraged only when it attempts the absurd, the ridiculous and the obviously impossible. Lots of good mental energy has, of course, been squandered in the effort to ac- complish the impossible; and, in some instances, to draw the line be- tween the possible and the impossi- ble is manifestly a difficult task. All great inventors have been laughed at more or less. All monumental inven- tions have had to contend against a world of scepticism and popular rid- icule. And yet the fact remains that no genius has ever yet defied the laws of Nature. The task which he select | , the class of trade jn you wish to cater to: buy advisedly | adver- | set himself to accomplish may have been novel, but it was still practical. Imagination occupies a place and performs a service at every single step in merchandising. When buying new goods the storekeeper uses his imagination in the selections he makes. Of a new print he asks him- self such questions as these: “Is that really pretty? I wonder if it will go stale or if it will grow on one? Isn’t bit too flashy, or is it just about right? I wonder how Mrs. So-and- So would like that! I fancy she would, for she is fond of pink. Yes; I believe it really is a fetching thing.” So imagination played a part in the Duying. In his store furniture and fix- tures; in the arrangement of the geods on the shelving, in the glass cases, behind the counter and wher- ever else the goods are kept imagin- ation plays a part. And how truly does imagination work in the trim- ming of the display windows! Remove limaginaton and the results thereof |, | from the window trimmer’s art and| jhe would be in the same boat with | ; lOth 1ello. Every advertisement the merchant | writes has in it an element of imagin-| | atio n. What shall I say and what |i; |shall I leave unsaid? Imagination an- |¢j | swers. a. much seworer space | lshall I Occupy to-day, to-morrow, ext week? ; What would be a real | snappy, attention-smiting thing to isay in display type? It must be new jand to the point; and if possible iscmething that will grip the attention make the reader go clean through the advertisement. Imagin- ation dictates the shrase or sentence. By the subtle mag it a imagination the dealer transforms himself into the Erospective customer. He assumes an uninterested, detached mood—maybe incline to scepticism; he certainly is rot in the market. “Now,” says the dealer (who is per imagination now an indifferent personality in the con- sumer’s “now say something that will make me sit up and take no- tice. Get my attention. I warn you before—and you’ve got to be as clev- er as thunder to do it. And then you’ve got to show me: for I am from Missouri, you know.” And thus by the aid of imagination, the dealer writes an advertisement for the news- paper. Just because the merchant has set himself a new task he must think up new means and devices for the accomplishment of that task. In oth- er words he must fall back on imag- jination. He strives for results hither- to unaccomplished. He wants more trade. There are some good people ‘n the community whose business is worth while. How can he swing them into line? How can he exploit his wares, develop his territory, make a arger profit this year than he did last, by so much as this year’s busi- new, i shoes): ness exceeds last? In answering these questions and working out these troblems imagination is his friend and guide. Practical Judgment the Balance- Wheel. But imagination must not run riot The aims and methods of the imagin- ative faculty must be submitted to oo determines. | Spicy, | the practical judgment. Money-mak- | Ful that incurable penchant. ing projects often look tempting. Ad- Tt all | grows out of that imagination of his, vertising stunts of a spectacular na-| which positively will not cease its ture present themselves. Schemes everlasting activity. Because he is in- and devices. for business-building paige new ideas you've got to come to the dealer through the ave-/start somethir ng Om your own ac- rue of the imagination. But it is well |; r enough to scrutinize them carefully. And here is where the practical el de ment comes in. This plan is not apt to work well because another alan very similar to it has been thoroug ly tried out and found The advertising project contemplat might, conceivably, bring in business—but not enough new the expense. nust be the wantin £. a | So the practical modifies the idea su ination. It reduces ito pra al form. kernel of the thoug ts incipiency, may itwinkling of an eye throug! t jagin S i mistake make a make again. good ad\ cther the year, are du eidered publications (the logical houses imagination’s most recent] creations), the whole scheme has | been discussed; all phases of it duly| ly clearing- |. Or Man was given memory that he. might retain impressions of past ex- | periences and so be able to accumu-| late knowledge. But accumulated | knowiedge gives the critical faculties ine tools to work with. Therefore the Practical judgment needs light, knowledge, accumulated experience— | either one’s own or the experiences | of other people who have volunteer- ed trustworthy testimony. And r this reason that a good trade pa-| per is absolutely indispensable to! man who wants to keep alert in| eres some these this age of progressive merchandis-| _ rutinize them in the light ing. It would be a simple matter to aged iedeinebt dink a tee sell goods successfully most any-| cui ni found wanting. where if the other fellow didn’t have | Clea t theta that exasperating faculty of incubat-| so ing new ideas, of projecting novel | When your religion is an umbrella of surging out/laid up for a rainy day the weather is trade-winning plans, But he _ has japt to be deceitful. ot th eold-time ruts. MICHIGAN TRADESMAN July 27, 1910 Laws of Harmony. There is something missing in the details that make the styles men’s summer clothing this season, a something that has an bearing upon a man’s general appear ance—harmony of tism has been propounded from directions and upon sions, but predictions, no from what that the season would be one of conservative styles, have all amiss, if may take as conclusive evidence a re- as they up of important Conserva- all occa- matter present cc slors. various source, gone we view of men were dressed one of America’s leading seashore re holidays. of affairs one of sorts during the This accounted for that there is of, or a partial disregard for, es- of harmony. One are no set rules as condition mav be in a general misconception the two ways tablished laws might there to what a man shall wear or how he shall wear it, and that each is privi- leged to display his own individual taste. All of which is virtually true. hut there must be taken into consid- eration the fact that to harmonize colors enhances a man’s appearance, and a careless mixture without due regard for the correspondence of tones eliminates him from that envia- ble class—properly dressed men. Per- haps, though, men now have a de- sire to carry out their ideas, their personal notions—good or bad, as may be—and thus the result—a mixture of a little bit of everything and an abundance of nothing in par- ticular. say own The real color scheme seems to have been lost this summer and an unmatching variety has apparently taken its place, according to impres- sions made by the holiday populace of Atlantic City, where all manner of men, from the wealthiest to those oi very moderate means, assemble to spend the hot months. It is perfectly natural that brilliant colors should predominate in summer furnishings, but there is no special reason why even then care and taste should not be used. Attracted to the seashore by the cool breezes, the delightful surf bath- ing, the flight of airshipsand the gay night life of the resort, Atlantic City seems to be the spot everyone has selected for his holidays’ pleasure this season, not to speak of the thou- sands who annually makes this their summer home; and on the boardwalk and beach about 200,000 people gath- er to seek relief from the sweltering heat of the big cities, all wearing summer clothing of one description or another. In view of all the different re- ports that have been published re- cently as to what kind of clothing has been sold and what sort of furnish- ings have been demanded for hot weather wear, it seems that no bet- ter confirmation could be obtained than from actual observations at a “| place Summer Styles Lack the Customary |! : place of this character, for “seeing is believing,” and what is plainly visi- ble to the eye can not easily be con tradicted by the mind. As the summers roll By year after year the popularity of this wonderful seems to expand in all direc- tions and the influx of summer visit- It upon a within late attracted slightly than the wealthy, may, it still re- official summer re- nowhere else in the coun- is there displayed such an array clothing be seen around the beach day of summer, and especially on a holiday a Independence Day, ors becomes greater and greater. been stated, however, well-founded basis, that years Atlantic City has |people of moderate means in proportions that as it America’s and has larger but be mains sort, try ol as front may almost any when people | flock to the seashore in preference to any place else. By this time, too, the LW ealthy people who patronize the big fashionable hotels located, and the delightful surround- life here. have enjoying of the There are at this that and the carefree, fy every are ings attrac- ocean town, to the fastidious something to for here care and werry were never known, and all is turned to jollity, happiness and com- fort—not sought for apparently, but afloat in the air and imbibed in the soul. One of the principal attrac- tions during the recent ‘holiday was the flight of the airships along the beach and over the ocean, in which two noted aviators participated suc- cessfully, several miles out at sea, then returning and dashing up and down over the breakers. This fea- ture, with perfect weather and excel- lent bathing, drew one of the big- gest Fourth of July crowds in the epoch of Atlantic City’s history. many permanent pretty appeal tions things satis- desire; flying There is not much life on the boardwalk in the mornig before 8 o'clock, because early risers are ex- ceptionally few here. And why should it be otherwise, when there is noth- ing to deprive one of delightful morn- sleep, refreshed by the enchant- sea breeze that seems to find its way through one’s window, regard- less of the exposure? Night life in the big cafes does not cease until about 2 o’clock and often later, that the retiring and rising hours are late. By 12 o’clock at night the big boardwalk is almost deserted, except for a few late strollers who prefer the open air to the thickly populated music halls and cafes which from that time on are usually filled to their utmost capacity. Here wine and song reign supreme, and it is here that a great many well-dressed men end women congregate; in fact, at this time of night it is the only place where many’ well-dressed men are found. All the big fashionable hotels have their own cafes and grill rooms, and there most of their guests are to be found about midnight. The boardwalk promenade be- comes active about 9 o’clock in the morning and continues until late at right, although from 11 until 1 a large part of the crowd is either on the beach or in the surf, that being the popular bathing hour. Between 5 ing ing so and 6 in the afternoon nearly every- body is on the boardwalk, and the roller chairs are lined from the big Million-Dollar pier up toward the in- let for miles on each side of tne great plank avenue, during a stroll or ride up which one would ordinarily see smart-looking clothes every side. It is the habit of the men to wear their dark suits in the morning and on their light ones in the afternoon. Plain blue serges, blue with pin stripes, dark gray, dark brown and black were to be seen here and there among the morning crowds, while in the afternoon more light shades were in evidence among men who wore regular worsted or cheviot suits, in grays principally. The men _ who made the best appearance were those who were dressed in flannel suits or in flannel trousers and serge coats, but it was in this clothing that there were surprisingly few correctly attir- ed men. Perhaps a the clothes looking men description of by one of the finest- on the boardwalk will be interesting. It happened that he was a properly proportioned man, and that may have had something to do with the impression he made, be- cause his clothes seemed to fit him as though they were molded upon his form. He wore a plain white flan- nel suit. There was nothing unusual about its style; the trousers ‘hung in a natural way, being made with a cuff on the bottom, and the coat was single-breasted sack style with three buttons, and no fancy pockets or any- thing of that sort to spoil its appear- ance of neatness. His silk hose and four-in-hand tie were a delicate, al- though by no means brilliant, shade of green that seemed to be neither too dark nor too light; his soft silk shirt was a very light shade of green—almost white with a tinge of green mingled throughout, seems to describe it. From the breast pocket of his coat protruded two corners of a green handkerchief. Around the crown of his sennit straw hat was a band of dull deep and around his waist was a leather belt of the same shade; all of which were match- ed in perfectly worn green harmonizing tones, colors that were not conspicuously brilliant, but wonderfully neat. His low shoes were of spotless white or of the same shade as his trouser. A light flannel suit of clothes and furn- ishings of green are seldom seen to- gether, but how nicely they become # man at a seashore resort where they seem delicately to blend with the natural surroundings can not be appreciably conceived from a mere description, so let it suffice to say that there were mighty few who made a stronger impression in the matter of dress than did this man. Around the seashore resorts green is quite a popular color this season. Colors, though, are being so care- lessly worn that it would be hard to say what is most in favor. It is no unusual thing to see a man dressed in what appear to be expensive clothes wearing stockings of a shade directly opposite to that of his shirt cr tie, and often all three of these are in shades that have no connection with each other so far as the laws of harmony are concerned. On one hand one would see a man wearing flannel trousers with tan shoes and stockings or with white shoes and black stockings, and on the other a young man in real summer outfit of serge and flannel wearing delicate pink hosiery and pale blue scarf, his whole make-up being spoiled by a complete disregard for the laws hermony. It seems to be the desire of the younger men particularly to colors and wear at one time variety as they possibly has a tendency to make them conspicuous, and if that is what they strive for, they suc- but the inevitable result is not to the man due regard for of mingle as large a can. This only ceed, that which comes dresses with all of colors. who the unity Silk are and neckwear with good shirts favor Quite a crocheted fact, the the hot would 40 per hosiery, strong dressed men. of knitted to be in smartly number scarfs quantity and are be- weather is safe to cent. of the the hol With a flannel Hist, a pleasing silk tie. of one col- seen: in ing worn during and it be at least the seashore during wore this kind of tie. soft light-colored shirt and a suit the knitted looks bit heavy and a trifle less than the moderately There are about of another, tubular and flowing particularly new hot weather makes popular. Many men en a liking to the lars, but these are tremely negligee. surprising, say that men at idays scart narrow as many Or as and wide with nothing design. The summer collars seem to have tak- soft-colored considered ex- Plain colors in taken the place of summer season. Ho- being worn in nothing but plain colors, but very few stripes narrow end, in any col- men’s shirts have stripes the too, is for siery, or figures being noticeable. Flannel suits and trousers must have sold fairly well prior to the holidays ,and they are considered the really proper things at the seashore, but the way some of them are being worn with single-breasted gray coats detracts from their expression of good taste. Most of the suits are made of plain flannel, but stripes pre- vail in the separate trousers that are worn with serge coats. To sum up the situation from the retailers’ standpoint, it can easily be Two OTHING@ Ce, MICH. H A. Seinsheimer & Co. CINCINNATI Manufacturers of ‘“‘The Frat’’ YOUNG MEN’S CLOTHES “Graduate” and “Viking System” Clothes for Young Men and “Viking” for Boys and Little Fellows. Made in Chicago by BECKER, MAYER & CO. ~ ny = Ps a di « > ¥ 4 \ << * ‘al «ig =< “ 4, - ¢ e & 4 ” ow + 4a Se , “ 4 4 a 4 \ ~ e ~4 July 27, 1910 MICHIGAN TRADESMAN 11 seen that thus far this season there has been a demand for a little bit of everything and a run on no one thing in particular. Usually one style of clothing or furnishings stands out more popular than any other, but such is not the case this year, and every retailer, no matter what grade of goods he carries, nmst have had his share of busines either in one de- partment or another. This is truly a scason of bright colors, and the con- servatism so manifest in other sum- mers is at this time nowhere in evi- dence.—Apparel Gazette. How the Country Boy Comes To Town. Written for the Tradesman. Who buys green neckties? The country boy. Who laughs at them? The city boy. And who would starve to death if the country boy didn’t buy them? The city boy who sells them. But the country boy does not al- ways buy green neckties in spite of the fact that the burlesque article seen on the stage and in the comic papers always seems to be dressed ———_>--~>___ Wetting Down in the Morning. in the most outlandish fashion in During the warm weather you Which the creator of the character should see that your sidewalk and/°@" atray him. Not at all. If possible, turn the hose on them/the rural telephone, the rural free de- and get all the dust and dirt out of|l!very and countless other modern in- the corners and crevices. Nothing Novations the country boy is coming freshens up a store front like a good | into his own. With nearly all the wetting down and it will make things|advantages of his city cousin he is so much cooler that persons will, ™aking rapid strides in the world of certainly notice the difference be-|!ashion, science and other modern tween your store and the others, It’s/PtoOgress. a little point, but nevertheless it is) Time was when the country boy the little points that help make our| was satisfied to go through life with successes. \a plaid patch on a pair Perhaps a litle paint now and then | Tousers, nae ot ao ee won't hut tho much and dame one | attached to his trousers with a blan- of your clerks can do this job with-| Ket pin or a nail, a straw hat that his out interfering with his regular| 8*an ther ‘he oes eee duties. os 5 eS, : ee | Does he do it now? The man who will not pay his| Can an aeroplane swim? debts when he can deserves the fate | such conduct entails when Fortune | cases. wheels away with scornful laughter| The country boy has outgrown the out of his sight forever and a day. I|period in which the biggest event of The answer is the same in both of yellow} his life was to put on an $8 suit of clothes, hitch up the Democrat, drive down to the village and feed peanuts to a mangy elephant in a one ring circus. To-day the one ring circus doesn’t make a hit with him. Neither does the $8 suit nor the wormy pea- nuts. To-day he hops on an interurban fills out his $22.50 suit with pride, arrives at the city in fifteen car, minutes and hikes for the big, three tring show, where, from a $1.50 re- served seat, he watches his city cous- in, crowded between two portly gen- tlemen on the 50 cent end bleachers : : trying to get a glimpse of the middle windows are washed each morning. | With the advent of the interurban, ring. And how is the city boy dressed? He wears a light plaid suit that would resemble a piece of warped flypaper if the rain ever hit it. His necktie is of the brightest shade of red and yellow and his half hose is criss-crossed pink and green. Verily, the country boy wreaks a terrible re- venge. When the circus is over the city boy stops the country boy outside the tent and asks as to the pros- pects for a good oatmeal crop. There is ignorance for you. The city boy may make the cash and spend it, but for making the cash |; Some Don’ts For Clerks. Don’t be afraid of a strict employ- er. You'll never learn from an easy one. Don’t overestimate your talents. Remember that competition is an ac- curate scale and find them wanting. may Don’t dream while you work. Work and dreams don’t go together. Don’t act as if you knew every- thing and your customer knew noth- ing. Don’t be afraid of hard experiences; they make the best of teachers. Don’t stand at the store door be- cause you have nothing else to do. Don’t send out unsightly packages. Don’t refuse to listen to common sense. Don’t willingly. Don’t forget that opportunity is a valuable part of your salary. You can get experience in no other way. Don’t always have a_ grudge against your employer. He has his faults. So have you. No one is with- cut them. Don’t feel be afraid to do little things better than especially if you have yourself your position, an education. Don’t believe that promotions are aue to favoritism rather than merit. Don’t stand at the door when you have nothing to do. It is particular- and saving it who is the person who ly offensive to women »assing by. ae a iba (oa Pee ee a ee : ages can stand the city lad on his ear and} pont remain unfamifar with new paint “23” on the bottom of his yel- goods low Oxfords? te heli iliac cee The country lad, of course | Let enough alone ard there ell. jwill be no progress. Charles R. Angel Certainly you do. your accounts? applied to your business. American Case & Register Co. Do You Insure Your Stock? Do you insure your book accounts? insurance companies no not accept risks of that kind. Well then— Would You Invest in a system put up in the most attractive form that insures you against all forgotten charges, all disputes with customers, all worry, all leaks and all guessing in regard to the correctness of Would You Invest in a system that insures to eliminate all book- Keeping, keeps accounts posted to the minute, makes collecting a pleasure and in many ways to make money for you? We will write such insurance by furnishing an at prices to suit any pocketbook and in any style to fit your business. No, for the American Account Register System Ask us to give a full explanation as It will not obligate you in any way and it will enable us to show you how the “AMERICAN?” will furnish you with our protective system. J. A. Plank, General Agent, 147 Jefferson St., Detroit, Mich. Salem, Ohio MICHIGAN TRADESMAN July 27, 1910 5 Go DP Z = S z n a WS Butter and Egg Conditions in New York. T have watched with very keen in- terest the gradual expansion of the local made ladle butter business of this city, until it has largely secured the New York trade. It was not many years ago that we got a very large part of the factory or ladle butter from the West; and at one time very heavy business was report- ed. There are still some lots receiv- ed, but they cost more than the city made lots and consequently a great deal of the bakers’ trade, which are the largest users of factory, go to the city packings. i spent a few hours one day last week investigating the matter more closely, and I discovered some inter- esting facts in connection with the industry. There are at present six concerns in the city who are equip- red for making ladle butter. They have well arranged lofts with all necessary machinery and can fill or- ders for almost any quantity at com- paratively short notice. The other day I learned of a local bakers’ sup- ply house placing an order for 1,000 tubs with each of two concerns, and tt took a very little while to fill them The capacity of the city plants is something over 1,000 tubs a day; in- deed, Iam told that 1,200 tubs could probably be turned out if the fac- tories were pushed pretty hard. The old time method of loading the butter with water, salt or other ingredients caused strong prejudice 2gainst these goods, but they are now guaranteed to contain less than 16 per cent. moisture, and to be free from anything that could be classed as adulterated under either our State or National laws. Most of the pack- ers also agree to turn out quality to please the buyer. Practically all of this butter is packed in second hand tubs. This would be seriously against its sale on the open market, but the buyers who use it seem to care more for what is in the tub than they do in the appearance of the package. The style does not count for nearly zs much in ladles as it does in table butter. It has often been asked how the city packers can put up ladles to sell so much cheaper than the Western packings, and it is something of a conundrum at best. However, I think T am safe in saying that the finest Western goods are better than al- most anything put up in the city plants. This may be due to better material in the Western product. Fossibly the grading is closer, the best of the farmers’ rolls being used for the finest ladies, and the balance either used for a second grade or «a eeee mag A, S UU Pe CN a i ae shipped in as packing stock. The larger part of the packing stock that comes to New York for ladle pur- poses is the South or Central West, although at times some either from fine lots are sent here from Michi- gan: Much of this butter arrives from points that are not so fully covered by the renovated factories, and this market seems to be the natural outlet for the goods. A contemporary uses up a good deal of editorial space in a recent is- sue exhorting creamerymen against selling uncolored butter, even at big premiums, to oleo manufacturers us- ing it in the making of “uncolored” yellow oleo. The opinion is ex- pressed that any creameryman sell- ing butter for this purpose favors the sale of oleo and is not entitled to membership in the National Cream- ery Buttermakers’ Association. Be that as it may, the fact remains that no matter how general the refusal of our creameries to sell their out- put direct to oleo manufacturers they are powerless to prevent the unlimit- ed purchase of such butter “by the packers on the open markets. It is useless to attempt, simply by an en- deavor to restrict the freedom of out creameries in the disposition of their product, to cut off the packers from a supply of uncolored yellow butter. What we need, and what we must have before we can prevent the man- ufacture and sale under the quarter- cent tax of yellow oleo which owes its color to butterfat, is a National law which clearly forces the payment of a ten-cent tax on all yellow oleo, or at least on all oleo in which but- ter enters as an ingredient, a tax it should apparently bear under our present adulterated butter law. We have had a better movement of current receipts of eggs during the past week. Arrivals, while showing a marked shrinkage from the preced- ing week, have been quite liberal for the season, but there has been con- siderable waste due to the extreme heat lately prevailing at both ducing and distributing points, the relatively low prices ruling have tended to stimulate consumption. Comparatively few of the fresh arriv- als have gone into storage and al- though we have not the figures at hand it is the general impression that the withdrawals by jobbers un- able to find good enough quality in the receipts to satisfy their require- ments have fully offet the amount go- ing into storage. Since Sunday cooler weather through the country has favored the movement of stock to market with less loss of quality, ani pro- and while it is yet too early for the bet- ter weather conditions to have much influence on the average condition of current receipts, improvement is be- coming apparent here and _ there, wherever extra precautions have been taken at collecting and _ shipping points to protect stock from tie heat and move it promptly. The continued conservatism of the cold storage houses in the matter of weather prevailing here made it nec- essary to move the bulk of the heated stock promptly and there was a strong pressure to sell right up to the close of business Saturday. Cheap buyers took hold well at the low fig- ures it was necessary to name in orf- cer to attract trade to the liberal of- ferings of poor eggs and by the end of the week there was a fair clearance ot stock although some _ receivers were forced to carry low grades over on their floors. Fine eggs have been scarce and in demand, for even close- ly graded and candled marks ordi- narily of desirable quality have oft- en been badly heated and forced to sell at low prices in competition with liberal offerings of ungraded goods. Up to the latter part of the week the bulk of the busines in these ungraded or slightly assorted eggs was from 17c down to 14%c, and some even Mail orders to W.P. McLAUGHLIN & CO, Chicago Our Slogan, “Quality Tells” Grand Rapids Broom Company Grand Rapids, Michigan WYKES & CO. @RAND RAPIDS Feeds None Better New and Second Hand BAGS For Beans, Potatoes Grain, Flour, Feed and Other Purposes ROY BAKER Wm. Alden Smith Building Grand Rapids, Mich. SNARIGN YOR A OAET MNS MMISSION EXCLUSIVEL & John C. Deckelman Will purchase outright—16 _ quart cases preferrable, our market. Write or wire what you have to offer 117-119 Superior St. (Member National League Commission Merchants United States) Huckleberries ___ Coffee “Made in England.” The American opinion of coffee as understood in the English home is not high, and how the coffee of the English lodging houses is esteemed may be understood from the follow- ing traveler’s tale: It was the first morning in London “apartments,” and his landlady came up with the breakfast. As she set down his coffee cup she opened a slight con- versation. “It looks like rain,” she said. “It does,” agreed the Ameri- can, “but the odor has a faint sug- gestion of coffee.” ——_——__22———__ The good in the guise of the bad becomes ally to the bad in the guise of the good. Color of the Yolk and White. The color of the yolk and white of the egg, and the effect of feed on the same, has been a contention among authorities for years. Frequently the yolk is pale, when it is generally de- sired to be a decided yellow. The yel- low coloring matter has been studied in the laboratory of the North Caro- lina Experiment Station, and is re- lated to the coloring matter also of animal origin, called lutein. The pale-yolked eggs are commonly con- sidered inferior by housekeepers, as a given number impart to cake or custard less of the yellow color, which is looked upon as an indica- tion of richness, than would eggs with a darker yolk. The cause of pale yolks is not known with certainty, but as has been pointed out by Prof. W. P. Wheeler, of the New York State Experiment Station, the eggs laid by hens fed only certain grains and an- imal feeds generally have this char- acteristic, and adding to the ration a liberal amount of fresh or dried young clover, alfalfa, or grass, will, as a rule, insure the deeper yellow ceclor which is desired. The effect of green feed onthecolor of the yolks is illustrated by a test at the New York State Experiment Station in which four lots of hens were fed alike except that no hay or. green feed was given to one lot, while the other three lots had different amounts of clover hay alternating with green alfalfa. The depth of color of the yolk varied in the different lots and was directly proportional to the amount of clover and alfalfa fed. It is, perhaps, possible that the coloring bodies or other materials containing iron, present in the green feed, have an effect upon the yel- low coloring matter of egg yolk, but whatever the reason it seems from the New York work cited that the poultry raiser who desires eggs with deeply colored yolks can obtain them by feeding an abundance of such green materials as those indicated. The egg white also varies somewhat in shade, having a more or less pro- nounced greenish cast before cook- ing and corresponding variations when cooked. That the color of the egg white varies more or less with different rations was noted in the New York experiments cited, but there was little uniformity in this re- spect. There is a belief that the cooked whites of eggs with shells of like tint will match in color and that the albumen of white-shelled eggs is decidedly whiter when cooked than that of eggs with tinted shells. Per- haps few of us carry our preference so far that we will refuse an egg on account of the color of the white, yet it is stated on good authority that in first-class hotels and_ restaurants, where great attention is paid to de- tails, it has been found that the boiled eggs served must match in color, If when taken from the shell one is greenish white and the other clear white, the eggs are often objected to on the ground that one of them is not of the required standard of ex- cellence. A large number of analyses of eggs have been reported, but no differenc- es have been noted in composition which correspond to variations in color, although it is not unlikely that there are some differences in flavor, and that the deep yellow yolks have a more pronounced flavor than the pale yolks. At any rate, as long as} preferences for deep-colored yolks and clear whites exist, the poultry raiser who caters to a fancy market | should take them into account. ' When eggs are boiled it is often | neted that the yolk where it joins | the white shows a more or less pro- | nounced greenish color. This is due| to dark-colored compounds of sul- | phur and iron produced during the| boiling. Silver is very quickly turned black | by air containing sulphur fumes. The} blackening of silver forks and spoons, | so commonly noted when they come | in contact with eggs at table, is due| to the action upon the silver of the | small amount of hydrogen sulphide | or other sulphur body liberated from the egg white when it is cooked. ——_+-~-___ Where “Beeswax” Is Mined. In several parts of the world a| resinous substance called ozocerite | end bearing considerable resemblance | to beeswax is found, usually in con- | nection with rock salt and_ coal.| There are deposits in Austria, Rus | sia, Roumania, Egypt, Algeria, Can- | ada and Mexico, but ozocerite has so | far, it is said, not been anywhere in sufficient quantities to | pay for mining except in the district | of Boryslav, in Austrian Galicia and | cn an island on the west coast of the| Caspian Sea. In mining this mineral wax shafts | discovered are sunk until a bed, or “nest,” of | ozocerite is struck. Then connecting | galleries are driven. There is con-| siderable danger and many lives have | been lost in consequence of the sud-| den forcing up of the soft wax into | the shafts by the enormous pressure | to .which it is subjected. It is used | largely for manufacturing ceresin. which is employed, together with beeswax, for making wax candles, as well as in the manufacture of phono- graphic cylinders and for many simi- lar purposes. Feed Specialties We are the largest dealers in chicken, bigeon and all other feeds. Get our prices. WATSON & FROST CO. Grand Rapids, Mich. G. J. Johnson Cigar Co. S.C. W. El Portana Evening Press Exemplar These Be Our Leaders Receiver of Butter, Poultry and Veal. F. E. STROUP 7N. lonia St. Grand Rapids, Mich. Eggs, A. T. Pearson Produce Co. 14-16 Ottawa St., Grand Repids, Mich. The place to market your Poultry, Butter, Eggs, Veal THE NEW FLAVOR MAPLEINE The Crescent Mfg. Co., Seattle, Wash. Order from your jobber or The Louis Hilfer Co., Chicago, Ill. C. D. CRITTENDEN CO. 41-43 S. Market St. Grand Rapids, Mich. Wholesalers of Butter, Eggs, Fruits and Specialties The Vinkemulder Company Jobbers and Shippers of Everything in FRUITS AND PRODUCE Grand Rapids, Mich. in New York EGG DISTRIBUTERS We handle eggs almost exclusively, supplying best trade WE WANT large or small shipments on consignment, or will buy, your track. Write or wire. SECKEL & KIERNAN, NEW YORK and vicinity. 14 MICHIGAN TRADESMAN July 27, 1910 GETTING AROUSED. Sudden Change Which Comes To the Successful Man. “How’s the boy gettin’ on, Davis?” asked Farmer John Field, as_ he watched his son, Marshall, waiting upon a customer. “Well, John, you and I are old friends,” replied Dea- con Davis, as he took an apple from a barrel and handed it to Marshall’s father as a peace offering; “we are old friends, and I don’t want to hurt your feelin’s; but I’m a blunt man and air goin’ to tell you the truth. Marshall is a good, steady boy, all right, but he wouldn’t make a mer- chant if he stayed in my store a thousand years. He weren’t cut out for a merchant. Take him back to the farm, John, and teach him how to milk cows!” If Marshall Field had remained as clerk in Deacon Davis’ store in Pitts- field, Massachusetts, where he got his first position, he could never have become one of the world’s merchant princes. But when he went to Chica- go and saw the marvelous examples around him of poor boys who had won success, it aroused his ambition and fired him with the determination to be a great merchant himself. “If others can do such wonderful things,” ke asked himself, “why can not I?” Of course, there was the making of a great merchant in Mr. Field from the start; but circumstances, an am- bition-arousing environment, had a great deal to do with stimulating his latent energy and bringing out his reserve force. It is doubtful if he would have climbed so rapidly in any ether place than Chicago. In 1856, when Field went there, that marvelous city was just starting on its unparalleled career. It had then only about 85,000 inhabitants. A few years before it had been a mere In- dian trading village. But the city grew by leaps and bounds and always exceeded the predictions of its most sanguine inhabitants. Success was in the air. Everybody felt that there were great possibilities there. Many people seem to think that ambition is a quality born with us; that it is not susceptible to improve- ment; that it is something thrust up- on us which will take care of itself. But it is a passion that responds very quickly to cultivation and it requires constant care and education, just as the faculty for music or art does, or it will atrophy. young If we do not try to realize our am- bition, it will not keep sharp and de- fined. Our faculties become dull and soon lose their power if they are not exercised. How can we expect our ambition to remain fresh and vigor- ous through years of inactivity, in- dolence or indifference? If we keep letting opportunities slip by us with- out making any attempt to grasp them our inclination will grow duller and weaker. “What I most need,” as Emerson says, “is somebody to make me do what I can.” To do what I can, that is my probelm; not what a Napoleon or a Lincoln could do, but what I can do. It makes all the difference in the world to me whether I bring out the best thing in me or the worst— whether I utilize 10, 15, 25 or 90 per cent. of my ability. Everywhere we see people who have reached middle life or later without being aroused. They have de- veloped only a small percentage of their success possibilities. They are still in a dreamy state. The _ best thing in them lies so deep that it has never been awakened. When we meet these people we feel conscious that they have a great deal of latent power that has never been exercis- ed. Great possibilities of usefulness and of achievement are, all uncon- sciously, going to waste. within them. Not long ago there appeared in the newspapers an account of a girl who had reached the age of 15 years and yet had only attained the mental de- velopment of a small child. Only a few things interested her. She was dreamy, inactive and indifferent most of the time, until, one day, while lis- tening to a hand organ on the street, she suddenly awakened to full con- sciousness. She came to herself; her faculties were aroused, and in a few days she leaped forward years in her development. Almost in a day she passed from childhood to budding womanhood. Most of us have an enormous amount of latent force slumbering within us, as it slumbered in this girl, which could do marvels if we could only awaken it. The judge of the municipal court in a flourishing Western city, one of the most highly esteemed jurists in his State, was, in middle life an il- literate blacksmith before his latent power was aroused. He is now 58, the owner of the finest private li- bary in his city with the reputation of being its best read man and one whose highest endeavor is to help his man. What caused the revo- in his life? The hearing of a single lecture on the value of edu- cation. This was what stirred the slumbering power in him, awakened his ambition and set his feet in the path of self-development. I have known several men who never realized their possibilities until they reached middle life. Then they were suddenly aroused, as if from a long sleep, by reading some inspir- ing, stimulating book, or by listening to a sermon or a lecture, or by meet- ing some friend—someone with high ideals—who understood, believed in and encouraged them. It will make all the difference in the world to you whether you are with people who are watching for ability in you, people who believe in, encourage and praise you, or wheth- er you are with those who are for- ever breaking your _ idols, blasting your hopes and throwing cold water cn your aspirations. The chief probation officer of the children’s court in New York, in his report for 1905, says: “Removing a boy or girl from improper environ- ment is the first step in his or her reclamation.” The New York Society for the Prevention of Cruelty to Chil- dren, after thirty years of investiga- tion of cases involving the social and moral welfare of over half a million of children, has also come to fellow lution the conclusion that environment is stronger than heredity. Even the strongest of us are not beyond the reach of our environment. No matter how independent, strong- willed and determined our nature, we are constantly being modified by our surroundings. Take the best-born child, with the greatest inherited ad- vantages, and let it be reared by sav- ages and how many of its inherited tendencies would remain? If brought up from infancy in a barbarous, bru- tal atmosphere, it will, of course, be- come brutal. The story is told of a well-born child who, being lost or abandoned as an infant, was suckled by a wolf with her own young ones, and who actually took on all the characteristics of the wolf—walked on all fours, howled like a wolf and ate like one. It does not take much to determine the lives of most of us. We naturally follow the examples about us and, as a rule, we rise or fall according to the strongest current in which we live. The poet’s “I am a part of all that I have met” is not a mere poetic flight of fancy; it is an absolute truth. Everything you have seen, every book you have read, every ser- mon or lecture or conversation you have heard, every person who has touched your life, has left an impress upon your character and you are nev- er quite the same person after the association or experience. You are a little different — modified somewhat from what you were before—just as Peecher was never the same man aft- er reading Ruskin. | A few years ago a party of Rus- sian workmen were sent to this coun- try by a Russian firm of shipbuilders in order that they might American methods and American spirit. acquire catch the Within six months the Russians had become almost the equals of the American artisans among whom they’ worked. They had developed ambition, individuali- ty, personal initiative and a marked degree of excellence in their work. A year after their return to their own country, the deadening, non-progres- sive atmosphere about them had done its work. The men had lost the de- sire to improve; they were again plodders, with no goal beyond the day’s work. The ambition by a_ stimulating sunk to sleep again. aroused environment had Our Indian schools sometimes pub- lish, side by side, photographs of the Indian youths as they come from the reservation and as they look when they are graduated—well dressed. in- telligent, with the fire of ambition in their eyes. We predict great things for them; but the majority of those who go back to their tribes, after struggling awhile to keep up their new standards, gradually drop back to their old manner of living. There are, of course, many notable excep- tions, but these are strong characters, able to resist the downward dragging tendencies about them. é If you interview the great army of failures, you will find multitudes have failed because they never got into a stimulating, encouraging en- vironment, because their ambition was never aroused, or because they were not strong enough to rally un- der depressing, discouraging or vi- cious surroundings. Most of the people we find in prisons and poor- houses are pitiable examples of the influence of an environment which appealed to the worst instead of to the best in them. Whatever you do in life, make any sacrifice necessary to keep in an am- bition-arousing atmosphere, an en- vironment that will stimulate you to self-development. Keep close to peo- ple who understand you, who believe in you, who will help you to dis- cover yourself and encourage you to make the most of yourself. This may make all the difference to you be- tween a grand success and a mediocre existence. Stick to those who are trying to do something and to be somebody in the world—people of high aims, lofty ambition. Keep close to those who are. dead-in-earnest. Ambition is contagious. You will catch the spirit that dominates in your environment. The success of those about you who are trying to climb upward will encourage and stimulate you to struggle harder if you have not done quite so well your- self. There is a great power in a bat- tery of individuals who are strug- gling for the achievement of high aims, a great magnetic force which will help you to attract the object of your ambition. It is very stimulating to be with people whose aspirations tun parallel with your own. If you lack energy, if you are naturally lazy, indolent or inclined to take it easy, you will be urged forward by the constant prodding of the more am- bitious. Swett Marden. ———_-¢-—___ When a man is good because it pays he may be judged by his mo tives. Orison 139-141 Monroe St: Both Phones GRAND RAPIDS, MICB. . 9 50 Years | Sawyer’s | CRYSTAL See that Top § Blue. » For the Laundry. DOUBLE || STRENGTH. Sold in Sifting Top Boxes. Sawyer’s Crys- } tal Blue gives a i) beautiful tint and i| restores the color | to linen, laces and are ! It goes twice as far as other Blues. Sawyer Crystal Blue Co. 88 Broad Street, BOSTON « -MASS. ~ ¢ *-@ ra ~4 » Z@ o=g ~< * = # ~ ee Oia eaten | OS cae ean SMe Ee July 27, 1910 - MICHIGAN TRADESMAN 15 AS AN AID TO TRADE. Athletics Now Regarded As a Val- uable Adjunct. An alliance of athletics and com- merce, in which the latter profits through the keenness induced and energy infused by the former, is be- ing consummated in many American business firms and corporations to- day. One of the best examples of how athletics has been made to increase the working value of a business es- tablishment is that of a large life- insurance company. The office build- ing has been equipped with a com- plete gymnasium and shower-baths, a competent athletic instructor has been retained, and a schedule of ath- letic work has been mapped out for employees, both male and_ female. The gymnasium occupies the elev- enth floor, and here, during the luncheon hour, directly after business hours, and on specified evenings dur- ing the week, the employees are given physical training. The women are provided with a special instruc- tress on Wiednesdays. ganized basketball teams during the winter months. In spring and sum- mer the gymnasium is moved up to the roof. There are or- In addition a football team has been organized, and this, together with the baseball and _ basketball teams, plays off a series of games with the other teams composing the business athletic association known as the Commercial League. Although athletic exercise in con- junction with business is not insisted upon by the officials of this com- pany, the majority of the employees have entered into the movement with enthusiasm. It is an_ interesting chronicle, furthermore, that the effi- ciency of the great working staff has been found to have increased won- derfully since the “athletic alliance” has been put into practice. The heads of the various departments as- sert that not only has an esprit de corps been generated, but those of the employees who avail themselves of the athletic schedule are more fit for strong work than are those who skip it. “You will find, too,” says the in- structor, “that on Thursdays, the day following the lack of gymnasium work for the men, the employees do not give nearly the impression of alertness that they evidence on the other days.” The instructor keeps his eyes on the physical condition of the clerks not only during gym- nasium hours, but also during his rounds of the departments through- out the day. Thus he is enabled to notice sagging vitality and to sug- gest to the employees so affected the remedy. The heads of the depart- ments declare that the athletic move- ment perfected by the officials has succeeded in doubling the efficiency of the different staffs of workers un- der their immediate charge. The officials of another life insur- ance company, although they have not as yet elaborated their athletic- business system to the same extent, have declared themselves- similarly in favor of the idea. The President and the associate actuary of the com- pany have provided silver cups to be awarded to those of the clerical staff who shall perfect their physical well-being to the extent of winning points at the two yearly office field meets. In addition, three medals are presented in each event as a further stimulus and incentive for the men. At each of these meets, which are attended by the officers in person, all twelve departments of the company are represented on the athletic field. There is a regularly organized base- ball team, and a gymnastic schedule will be put into operation as soon as a gymnasium can be rigged up. The owner of one of the large de- partment stores is a thorough believ- er in the value and importance of ath- letics as a means of furthering the working ability of his employees, and he loses no opportunity to ex- ploit his ideas on the subject. His employees have been encouraged by him to organize an athletic associa- tion and their numerous baseball and golf teams thave received substantial help from his hands in the way of outfits and playing paraphernalia. In order that the small boys who work in his stores should not be over- looked in his athletic-trade campaign, he has sanctioned and helped along a system of military exercises ard drills. For this purpose he has set aside the fourteenth fluor of his building. Directly after businesis hours on Tuesdays and Fridays the boys, two hundred and seventy-five strong, are put throuzh the exercises. Uniforms and guns have been sup- plied to them gratis, and every in- ducement is held out to make them indulge in the work. A_ regularly organized summer camp has been put into operation, and there, in the warm months, the boys are given courses in military training. Several stores have gathered to- gether their employees into an ath- letic league that wages contests in such sports as baseball, basketball, bowling, etc. Many firms arrange annual field days for their clerks. During the luncheon hours, the roof of the building of one large depart- ment store is thrown open to the clerks, and there, any day, they may be seen going through “breathing ex- ercises,” “muscle tests,” and like forms of light, though benefical, ex- ercises. At different times during the year a physical-culture expert is brought to the store to explain to the employees in just what ways they can derive the best results from what we may term “on the spot” ex- ercises—that is, those physical move- ments incidental to their duties which make for erect carriage, deep breathing, easy stride, and general bodily benefit. To illustrate more intimately just what is meant by such “on the spot” exercises, the best example is to be had from the courses of physical in- struction that have been given to the female employees of this same de- partment store. The young women have been formed into classes, and, on one of the upper floors of the building, have been given an odd schedule of instruction in oncceiaed! by a woman who has made a study | of so-called “shop physical culture.”| The women clerks are taught the, proper way to reach for boxes from| the shelves, the best way to handle! the boxes, the most beneficial way to| walk and sit, the proper way to| breathe, the best manner in which| to pile up heavy rolls of drygoods—| to sum up, the way in which to build) up their bodies through attention to! the seemingly minor details of their) work. The idea has proved itself! productive of good results. The firm! maintains a home on the Jersey coast) where its women clerks are sent dur-| ing the summer months, to add to their store of health. It is interest-| ing to note, in addition, that the firm) employs a physician to keep a con-| stant watch on the condition of its| employees, that it has a hospital de-| partment in conjunction with its es-| tablishment, and that, finally, it hires) a chiropodist whose sole duty it is| to look out for the care of the feet! of those of its clerks whose duties| keep them constantly standing or| walking about the store. The shop-gymnasium movement | has spread throughout the manufac-| turing districts of the Eastern States.| Athletics has come to be a valuable} adjunct to trade. The movement has! 11 i already assumed considerable pro- portions, and the results make as- surance of that spread doubly sure. George Jean Nathan. —_2.~+.__ A Compromise. “Do you think, sir, that I am the man to resign under fire?” “Well, no. Sut how you feel like resigning under a nice coat of whitewash?” ——_.-.—____ It is natural to object to the col- would ection at every meeting, but you have to remember it has revealed a whole lot about human nature. _—_-_- >>> When you hear a man boasting of his virtue you are quite likely to find the fear of the penitentiary driving ihim to it. Chicago Boats Every Night Fare $2 Holland Interurban and Graham and Morton STEEL STEAMERS Boat train leaves 8 p.m s s Grand Rapids at.. MR. BUSINESS MAN Do You Know That Nothing Will Remove the Effects of a Hard Day in the Store so Easily as an Evening in a Motor Boat? Designers and Builders of All Kinds and Sizes of Boats Erected Frames, Knocked Down and Completed Boats for Speed or Comfort Let Us Send You It is Free and Full of Good Information VALLEY BOAT & ENGINE CO., Our Catalog “K’’ 80 River St., SAGINAW, MICH. RAM ONA ‘*“Where Breezes Are”’ Bu YET Winona “The Little Cheer-up Girl”’ With her latest songs—and a touch of ventriloquism Winter 5 Other Acts Of the Same Great Calibre 16 MICHIGAN TRADESMAN July 27, 1910 THAT VACATION OF YOURS. Interpolating Workaday Tasks With Gulps of Fresh Air. Written for the Tradesman. Now is the time par excellence when the vacation bee buzzeth busily. To the man in the stock room and to the salespeople behind the coun- ter; to the errand boy and the senior partner at the big, rolled-top, ma- hogany desk in the office come vi- sions of verdant fields and purling brooks where the pussy-willows wave their feathery plumes. The man in the big city pines for the vision of a landscape where the skyscraper scrapes not and where one can inhale mighty gulps of pas- teurized ozone. And so he reads the “outing number” of his periodicals and studies multitudinous railroad adver- tisements featuring the diverse and alluring advantages of sundry water- ing places, fishing resorts and pros- pective tours for rejuvenating jaded nerves. And so, heeding the Siren voice of the vacation bee buzzing busily, deni- zens of the cities fare forth, and year by year the exodus increases in mag- nitude. “Out of the city!” is the watchword; out of the city with its noise, its heat, its strife and its stren- uous toil; out of the din and dust and daily grind; out of store and shop and office and factory; out of the intensified, refracted rays of day- light sun and glaring illuminations by night—out to green sward, schmier kaese and bullfrog concerts at even- tide what time you sit out on the cool, cozy county veranda with the fragrance of a big black cigar in your nostrils and the gratifying ca- resses of real zephyrs on your fev- ered brow. This wonderful body of ours— this incomprehensible combination of brain and brawn—is, after all, only a delicate, complicated mechanism. Like any other machine, it is apt to wear out, rust out, develop a kink here, or get out of kilter there. And like any other machine driven at high tension it must rest betimes. If not something is liable to go snap. On general principles it is a good plan to ease up occasionally and go on the soft pedal. You wouldn’t run an engine or any other valuable mechan- ism continuously. You would give it a rest some time, thereby prolonging its serviceableness. Do not be _ less kind to yourself than you are to a dumb, unfeeling mechanism of man’s contriving. Take a few days off. Give yourself a little, care-free breathing- spell in the midst of the summer’s ac- tivities; for the need of an occasional rest is written in your mental and physical being. But what is a real vacation, and where shall I go to secure it? Some people do not like the country. They miss the comforts and conveniences of the city. The music of tree frogs and katydids has a way of getting on their nerves. Chigoes and mosquitoes and multitudinous small, medium- sized and large ants, red, gray, mot- tled and black, feast on their epider- mis in a most persistent and tantaliz- ing manner. And people who are sensitive to insect bites can readily understand their mental attitude. The summer vacationist with a modicum of energy can beat off the flies and cutwit the most amorous ants; but my own experience is that if one happens to taste good to chigoes and mosquitoes there is no scheme or de- vice or method known to man where- by immunity may be had. A chigoe is a microscopic creature, to be sure—not much larger than a typhoid germ; but, say, when about forty- nine of them get themselves snugly buried about a quarter of an inch un- der the skin there’ll be something doing before morning. I know, for I’m a special favorite with chigoes. They love me with a devotion that’s literally moving. The business man’s vacation may very properly differ with his age and the environment of his work. The young man and the old man, the country storekeeper and the city clerk or merchant, the dealer located in the midst of a great city with its din and tumult and the retailer in the small town will do well to start in different directions when seeking a safe and sane vacation. The prime requisite of a vacation is that it shall afford one a complete change of atmosphere and environ- ment; that it somehow supply the proverbial spice of variety; in other words, that it supply that element of differentness which is essential to real rest and relaxation. In general, it may be said that the city man should go to the country for his va- cation, while the man in the country or the small town or village will find a midsummer trip to the city both diverting and profitable. Human craves a_ change every now and then. When you have eaten everything on the city menu from puree of catalpha pods to ben- zoated lizards a la Remsen you hank- er for spring chicken and fresh coun- try eggs and refreshing quaffs of cool, country buttermilk; but if you have had spring chicken about twen- ty-one times a week, fresh eggs twice zx day since early in March, these very excellent viands at length begin to pall on your taste. Then the odor of a city-broiled steak acts as an ap- petizer. There are all manner of tastes and preferences about summer vacations iust as there is about everything else that affects human life. Some people prefer the fashionable resorts where you have to pose and strut before the mirror and come down to dinner in full evening dress. And there is prob- ably a time in every one’s life when that is the logical thing to do. Oth- ers prefer to have what they call a bone fide outing: namely, to go somewhere camping. And so, like the Arabs of old, they fold their tents. But, unlike the Arabs, they make their departure with hilarity and tu- mult. These campers are a strenuous sort. f admire, but can not share, their nerve; for I carry with me in- delible memories of a certain camp- ing escapade to which I was once a party. I shall never forget the pun- gent smell of willows and_horse- weeds and sundry luxurious vegetable growths in the midst of which our nature tent was pitched. And even to this day I can hear the rain beating a tat- too on that leaky tent. Some prefer to travel in foreign lands; some prefer to explore the wilder and less frequent sections of long in this category) and conse- quently feel that any summer vaca- must be had in some place where the Simon pure disciple of good old Isaac art.’ Some people love the tang of the pies and recuperate most readily in the shadows of “the everlasting sea. And so the shall one go for a real helpful, reju- venating, nerve-toning vacation? de- such matters. In general it may be said that your not to lay any heavy social burdens worries. in a different environment. determines the benefits of his tion as it is the manner of his going and what he takes with him. can take your cares and business bur- with that sort of mental equipment and fagged out and brain weary as what the trip may have cost you, real vacation. Some men are too busy to gO away on a They have to stay on the job. But they have acquired the knack of get- ting into the vacation sionally their business cares and worries at our own country. Some like to fish | (and I am frank to confess that I be-| tion, in order to be a real success, | Walton can practice the “meditative | hills.’ Some prefer the seaside resort, | where there is surf bathing, salt air) and the music and majesty of the, question, Where, pends entirely upon one’s tastes in| simmer vacation ought to offer in-| ducements for outdoor exercise and | healthful amusements, and it ought) and obligations upon the person who| is seeking exemption from cares and | And, furthermore, in order | to bring one the benefits of refresh- | ment and rest, it ought to put him | But, after all, perhaps it is not so| much where one goes that actually | vaca- | You | dens and petty difficulties anywhere. | And if you start on your vacation | you will come home just as jaded) when you started out and, no matter | you ‘have cheated yourself out of a_ summer vacation. | mood occa- | They know how to leave) | the store, the shop and the factory. 'They know better than to pour into ‘the sympathetic ears of their wives ‘and children harrowing accounts of the asperities of their daily tasks. They 'have mastered the secrets of repose, Young Men Wanted To learn Veterinary profession. Cat- alog sent free. Address Veterinary College, Grand Rapids, Mich., Dept. A. { } | | | {THE (S10 FRANKLIN GARS Are More Beautiful, Simple and Sensible than Ever Before AirCooled, Light Weight, Easy Riding | 1 | j | | o Model H. Franklin, 6 Cylinders, 42 H. P. 7 Passengers, $3750.00 Other Models $1750.00 to $5000.00 The record of achievement of Franklin Motor cars for 1909 covers no less than a score of the most important reliability, endurance, economy and efficiency tests of the 1909 season. List of these winnings will be mailed on request. The Igto season has begun with a new world’s record for the Franklin; this was established by Model G. (the $1850.00 car) at Buffalo, N. Y., inthe one gallon mileage contest, held by the Automobile Club of Buffalo. Among 20 contestants it went 46 1-10 miles on one gallon of gasoline and outdid its nearest competitor by 50 per cent. If you want economy—comfort— simplicity—freedom from all water troubles—light weight and light tire expense—look into the Franklin. Catalogue on request. ADAMS & HART West Michigan Distributors 47.49 No. Division St. GRAND RAPIDS NEW YORK —. More School Desks? — We can fill your order now, and give you the benefit of the lowest market prices. We are anxious to make new friends everywhere by right treatment. We can also ship immediately: Teachers’ Desks and Chairs Office Desks and Tables Bookcases We keep up the quality and guarantee satisfaction. If you need the goods, why not write us for prices and descriptive catalogues—Series G-10. Mention this journal. American Seating Company 215 Wabash Ave. Cp CHICAGO, ILL. Blackboards Globes Maps Our Prices Are the Lowest BOSTON PHILADELPHI> nm if re? sae 10 ao we eee 4 A July 27, 1910 MICHIGAN TRADESMAN 17 cheerfulness and altruism. With such men relaxation is a daily habit rather than an annual custom. I know a most excellent man— the father of a family of seven healthy and beautiful children—who hasn’t had what you would probably call a summer vacation in twenty years. He is a man upon. whose shoulders heavy responsibilities rest —and you can picture to your im- agination the size of ‘his meat and grocery bills. He is too busy to get away—or, at all events, he feels that he can not leave his business for more than a day or two at a time; and then only when he is away on some business mission. But that man brings the vacation spirit into his home every summer. Each spring he kas his porch and lawn _ furniture carefully scoured and repainted. He the home with summer rugs and portieres and draperies. He gives his wife and children innumera- ble treats in the way of seasonable delicacies. There are frequent visits of the entire family to the amuse- ment parks, summer theaters, picture shows, soda fountains. Every year, beginning about the middle of July or the first of August, he takes what he calls his “mental vacation.” He talks to his wife‘ about the comforts and delights and countless conve- niences and luxuries of the “cool city,” where you can buy refreshing drinks and ices ad libitum. He pities the poor people who have gone forth provides into the sequestered places of the earth seeking recreation. He pictures the incidental tortures which they are enduring from rains and mud and insect bites. He tells her how the pitiless glare of the sun, out in the country, drives them to the shades by day and how the katydids and bullfrogs drive them to desperation by night; tells her how they would give anything in reason to sit in front of an electric fan and quaff a glass cf soda water or phosphate. In fact, he gets into a really gay and festive mood talking about the alleged su- periorities of the city as the back- sround of an ideal vacation. In the way of treats to himself and his fam- ily, consisting of seasonable delica- cies, ice cream, etc., he deliberately spends each summer a couple of hun- dred dollars extra while out on what he calls his mental vacation. And I know of no one who gets more real benefit from a summer outing than does my friend who remains at home and stays on the job. He says he i: actually having far more fun than his less fortunate ftiends who go to the mountains or the lakes or the seaside. And he says it is far more economical. This “mental vacation” idea is a good one for the small dealer who is too busy to get away. Try the ex- periment of spending a few dollars extra on yourself and family. Give the 2 children a treat each evening. Get some little unexpected luxury from the delicatessen shop. Call up the ice cream man and tell him to send arounl an ample supply of your wife’s favorite cream. Show the children a gool time. Leave your cares at the store. Propagate an atmosphere of Get contentedness and good cheer. cut of that old stereotyped, disgrun- tied, self-centered mood, and thus get the benefits of a real vacation along with the profits you make by staying with the business. Chas. L. Garrison. —_e~.___ He Found Out. “Do you sell a book of games in which bridge-whist is described,” ask- ed the serious-looking man of the stationer. "Tes. sit, but 1 happened to be out of them just now.” “Can you tell me how the game is played?” “It’s a woman’s game, you know.” “Ah” “You wouldn’t care for it, but your wife would be terribly interested.” “That’s what I want. care for any zame.” “I see. Well, she will for _ this, How much cash can you allow her per week?”’ “Um. Five dollars, perhaps. “You must make it $s. run the house now?” “Oh, yes.” “Well the cook will be running it She doesn’t Does she soon. Any small children?” won. “You must arrange to send them to some foundling’s home. see your wife once a day?” “Well, you’ll see her about once in three after she gets started at bridge. Anything in the house that can be pawned?” “Scores of things.” “Well, she’ll pawn them. in bank?” “A few hundred dollars.” “She'll manage to get hold of it, and then she’ll borrow money of the cook, the grocer, the butcher and her dressmaker. Bridge - whist, bridge-whist is—’ But the other was on the run. Want to Any cash Sir— Many Leathers From Odd Sources. Aside from the leather that is made from the skins of seals, walruses, ot- etc., there is ters, leather from other denizens of the sea, not | to speak of a queer sort of leather manufactured of the skins of fishes. The skin of sharks is of a beauti- ful burnished gray or bluish color. It resembles finely grained inasmuch as it shows many fine tiny prickles set all one way. These quite invisible to the naked eye, so many are there and so finely se are they, giving the dried rich effect, that one derives edly unpleasant effect in one’s hand over the shark’s the direction opposite to which they point. a decid- that in This property of shark skin renders | ii especially valuable for the manu- facture of “shagreen.” The skin being both tough and easy to work, it is| susceptible to use for many purposes whereto decorative leather effects are desired. Despite its lumpy armor the stur- geon affords a valuable and attractive | It has been found that when the bony plates are removed the pat- leather, terns thereof remain on the skin, just | as the patterns of alligator scales re- main on alligator leather, a circum- stance that adds much to the value}; of the product. From the sturgeons | coast and in the Great Lakes there is procured a tough leather that is utilized for the making of laces to join belting in machinery, and, it is said, the laces frequently outwear the belt- ing itself. In Turkish waters there is found that abound on our Pacific leather strikingly unattractive fish called the “angel fish,” which is by some held to be a kind of shark, and from this 1s obtained an extremely high grade | YOUR BEST obtained | leather, | | -| Eelskin | | € skin its | rubbing | skin in|,4: | of green leather, much esteemed in the Ottoman dominions. In Russia certain peasant costumes lare trimmed with the skins of a food ifish, the turbot, and in Egypt men |wear sandals made from the skins of fish caught inthe Red Sea. In our Lown country, too ,the cod has been utilized in a similar manner, for there has been no little use made in Glou- cester, Mass., of the skin of the hum- ble cod for the making of leather for ishoes and gloves. serves for many purposes, them being the manufacture for binding hooks and for iof leather braiding into whips. among The garfish, a fresh water fish found our coasts, skin capable of a polish so smooth |that it reembles ivory. tI has been lused for the making of picture frames jand jewel caskets. It is that ithe skin of this fish was employed the Indian tribes to armor. So tough and hard is it that, it is claimed, a breast plate thereof will turn a knife or a We are even assured that of finer armor hide there some capable of rendering harmless ithe blow of a tomahawk. ae cecepac - a:ong possesses a 1+ ; tnat 1 said iby certain of lrake an lmade spear. ithe specimens of this con structed of fish were (Jueer uses are made of the intes- tines of the walrls and the sea lion. |The former are made into sails for boats by the Eskimos, and the latter are slit and stitched together to form hooded coats, said to be far superior o rubber as waterproof garments. In the materials for making leather even the frog does not e In this country and in its skin is used to make card ases and other small articles, utilization of odd sCape. France Edwin Tarrisse. ———_ <-> ———— never get the ks so important as themselves Some over wonder 1 j I that fo jskould go to church. CUSTOMERS; or some slow dealer’s best ones, that call for : HAND SAPOLIO Always supply it and you will keep their good will. HAND SAPOLIO is a special toilet soa enough for the baby’s skin, p—superior to any other in countless ways—delicate and capable of removing any stain. Costs the dealer the same as regular SAPOLIO, hut should he sold at 10 cenis per cake 18 MICHIGAN TRADESMAN July 27, 1910 ADVERTISING PECULIARITIES. Interesting Observations by a Noted Expert. Letters are frequently received from young men asking what they should do to become advertising men or what correspondence school best, and many like questions. is When a science is made the sub- ject of a correspondence school course, it is a pretty safe bet that the young and undeveloped have in mind there is a veritable Eldorado awaiting its mastery. As to how to become an advertis- ing man, the question can be answer- ed very brieuy: First learn how to sell goods. Advertising is not an exact science nor an art in the sense that most lay- men think it is. Advertising is only a science in the sense that goods is a_ SCci- ence. Men who have sold goods by per- sonal contact or conducted the corre- spondence pertaining to the sale of goods should be able to write effec- selling tive advertising, and as a matter of fact most of the effective advertising is directly prepared or under the su- pervision of these men. Obviously, just now there is a good deal of study being made on _ the psychology of advertising, and psychology is just the one word that expresses mind science or character study; but the science of advertising is only advancing with that of per- sonal salesmanship. All advertising is good in the same sense that all personal salesmanship is good, that is, if you send enough men out on the road, even although thee men are of indifferent mental calibre, providing they cover enough ground, they will sell a certain amount—that is they will resolve themselves into order takers by find- ing a certain number of people on whom they call just in the mood and in the market for the goods they rep- resent. The same is true with advertising, for if you send out enough of it you will seek and find buyers on the same law of average as in case of personal contact. The whole modern effort in adver- tising as in personal salesmanship is to eliminate waste. For instance here is a little of the psychology as applied in modern advertising and of which the layman reader is not aware in its appeal to him. We will take a colored halftone on the back of a magazine. It is an advertisement for seap, and pictures a richly appoint- ed bath room with a beautiful child before the washstand. The colors are all brilliant, which attract your at- tention in the same selective sense and as naturally as a kitten going to a woman’s workbasket paws out the spool with the most brilliant color. And the next, perhaps final appeal, the fact brand of this is that the soap is associated with richly ap- pointed surroundings. You fix this soap in your mind as a superior arti- cle in the same sense as you judge men by the company they keep or by their surroundings or environment. Take another advertisement as an illustration; it is of a large automo- hile. There is a well groomed chauf- fer in the front seat, a stylishly dress- ed man in the back seat awaiting a beautiful woman who is ‘coming down the steps of a house of modern design. You at once associate this automobile with its accompanying surroundings. The surroundings are what most people aspire to; they ap- peal to their suppressed function. This picture at once classifies these eoods offered for sale in the minds of possible purchasers. the argument. story at a glance. The picture is selling It tells the This same psychology or associa- tion of ideas ‘thas another finer ap- plication by its being classed with the magazine or medium in which it appears, For instance it is a notable fact that the magazines. with tile strong, definite and honorable edito- rial policy obtain the best results -for those who advertise in them. There is an unconscious, psychological re- lation between its advertising section and the editorial section. You natur- ally ‘have confidence in an advertise- ment placed in a magazine of which you editorially approve. For illus- tration, you have a friend whose good taste and selection in any of the com- mon utensils of life can be relied up- on. You desire to have a suit of clothes made. You learn that he pat- ronizes a certain tailor whom you at ence associate with your friend’s good judgment. It is the operation of the simple law that associates the scap with the beautifully appointed bath recom and the automobile with its luxurious background—it the association with things where there are no discordant comparisons. is It might be well to explain to the leyman that most advertising is pre- pared and placed by so-called adver- tising agencies. That is, these agen- cies are established to render a pro- fessional service to the seller of goods, but they receive no fee from the ad- vertiser direct. The agencies are compensated by a series of discounts given them by the publisher. Al- though this discount varies it will average I5 per cent.; in other words, a publisher will quote you, an adver- tiser, a price 15 per cent. higher than that of a regularly established lagency. The transaction is not on the same basis as exists between the average professional and his client, for it is a good deal like the architect receiving his fee from the contractor and ren- dering no bill to the owner. This has placed the agencies in bad repute in many quarters by reason of the fact that there is a temptation to place an advertisement with the magazine paying the highest rate of commis- sion rather than the one yielding the greatest return to the advertiser. The newspapers of the country are patticularly unfriendly to the agen- cies for the reason that the latter place much of the business with the big magazines of monthly circulation that properly belongs to the newspa- ters with a daily circulation. All publishers regard the agencies as a necessary evil and tolerate them for the fact that they have been the medium and system by which the merchant and manufacturer have been educated to advertise in a large way. Then it has been discovered that some of the large agencies through the country are owned and controll- ed by one large advertiser. For in- stance, if you were spending $300,000 a year in magazine advertising it would pay you to secretly organize an agency under your ownership with cffices in some building remote from your own, merely for the purpose of getting 15 per cent. discount on your annual advertising appropriation. These secretly owned agencies are usually operated by high pressure so- licitors and skyrocket . salesmen, that any accounts they handle other than those of the owner become pure velvet in their hands. so For istance, the advertising agency secretly owned by the rat trap trust will go to John Doe, a comparatively small manufacturer with an entirely different line, and something like this: use an argument “Now, Mr. Doe, in his ignorance of the true situation; he thinks he is placing his account on the basis of merit when, as a fact, the rat trap trust placed their busi- ness with this agency because they own it. of this evil there is a tendency to correct it But with the recognition for there are agencies that are pros- pering under a direct fee compensa- tion and who render an expert serv- ice in the same sense as the lawyer, architect or engineer. There are con- cerns which take a limited number of clients and in effect co-operate the services of advertising men who are too expensive for one concern. The trade journal is the common |means of advertising where lcan only be sold to one particular line or trade, but the average trade journal in the average field has neith- er typographically or editorially pro- gressed with much of the direct ad- vertising sent out by individual con- cerns to their mailing list. Compare some of the beautiful cat goods $800,000 NATIONAL BANK the rat trap trust has placed their |alogues in the machinery field with account with us in preference to all|the crudeness of some of the trade other agencies. Now you, a smaller jjournals in that field and the mean- manfacturer, will naturally have thejing of this last statement will be same confidence in us as the rat trap jillustrated. trust.” Mr. Doe naturally falls to this! The best trade journals are in Toe OLD Capital Surplus $500,000 N22 CANAL STREET a larger interest return Our Savings Certificates Are better than Government Bonds, because they are just as safe and give you - 3%% if left one year. Corner Monroe CHAS. S. HAZELTINE, V. Pres. JOHN E. PECK, V. Pres. CHARLES H. BENDER, V. Pres. Claude Hamilton Chas. S. Hazeltine Wm. G. Herpolsheimer We Make a Specialty of Accounts of Banks and Bankers The Grand Rapids National Bank DUDLEY E. WATERS, President DIRECTORS Chas. H. Bender Geo. H. Long Chas. R. Sligh Samuel S. Corl John Mowat Dudley E. Waters J. Boyd Pantlind John E. Peck Chas. A. Phelps We Solicit Accounts of Banks and Individuals and Ottawa Sts. HEBER W. CURTIS, Cashier JOHN L. BENJAMIN, Asst. Cashier A. T. SLAGHT, Asst. Cashier Wm. Widdicomb Wm. S. Winegar WE CAN 3% to 3%% On Your Surplus or Trust Funds If They Remain 3 Months or Longer 49 Years of Business Success Capital, Surplus and Profits $812,000 All Business Confidential THE NATIONAL CITY BANK GRAND RAPIDS PAY ¥OU whee is ~~ ake’ A 4 i A. . t y v : isc ‘ . poe h. Poa re ~< a 4 yo aa 4 2 > ~ AAO h » ay eRe ri eee ay 4 a aie July 27, 1910 those trades involving the arts—the printing and architectural journals, for example. The principal objection to the aver- age trade journal is that men do not read of the subjects they are trying to forget during leisure times, either at their desks or at their homes. Then there is the inconvenience of reading the trade journal by reason of its size and bulk. The writer’s attention has been called to a trade journal, containing 270 individual advertisements. Now assuming that the average man with- in the circulation of this medium de- votes one hour to its reading, this would mean that it would be impos- stble for ‘him to devote more than about twenty seconds to each con- cern who had purchased space. The principal objection to direct forms of advertising as used by con- cerns desiring to dispose of goods in specific fields or trades is the fact that a form letter, house organ or mailing card is a demand on the time of the man who receives it and which he instinctively resents. If he does not happen to be in the market for the particular thing that the ad- vertisement presents the chances are it will go in the waste basket. This magazine, for instance, is not a house organ. It is an individual magazine designed to obviate the objection of direct advertising. The one receiving it is compensated with general inter- est matter in the text pages for his perusal of the advertising pages. The whole weakness of advertising is not in its principle, but lies in the fact that most of the brains and energy in commercial fields have been spent in direct personal, selling campaigns, Charles Jones, formerly of the Cosmopolitan Magazine, used to tell a story some years ago that illustrat- ed this situation. He pictured the President and General Manager of a large industry at the noon lunch ta- ble. The President said to the Gen- eral Manager, “John is certainly a good man, he is the best in his line that the country affords—we couldn’t have a better man to manage our sales.” iWes, thats trie”) said the Gen- eral Manager, “he is a very expensive man but, I tell you, it pays.” : the way,” interrupted the President, “what are we going to do with Willie? Willie doesn’t seem to be getting along very well.” “I don’t exactly know,” replied the General Manager, “but most con- cerns nowadays have an advertising manager. Supposing we give Willie the job.” But since this story was told, em- ployers have grown and so has Wil- lie. A peculiar situation of advertising is that it has paid in spite of the fact that it is unscientific in its methods. David Gibson. By A friend says the takes a bath once cr twice a year, whether he needs it cr not. Good rule, that; you might apply it in the matter of cleansing and polishing your display cases and windows—only make it a little often- er than once or twice a year. MICHIGAN TRADESMAN Mail Order Houses and the Small Town. Within the last few years there has been a wonderful growthand de- velopment in the mail order busi- ness. New lines have been added to the stocks which these concerns used to carry and their systems for reach- ing the consumer have been laborat- ed and perfected until now they are offering the farmer practically every- thing he can buy in his ‘home town, and a good many things he can not buy there. In. some sections the small town merchants have adopted various ex- pedients for resisting this dangerous competition. They have met with a measure of success here and there but on the whole the trade of the mail order houses has grown rapidly and their markets have widened steadily. The big mail order houses can un- dersell the country retailer, even although the latter figure on a very small margin of profit. That is be- cause it either owns its factories or contracts for the output of factories at a low price; its handling expense is exceedingly low, and it gets the money before the purchaser sees the goods. The retailer pays more for his stock. He has to keep a fairly large assortment fora limited trade— which means that part of his capital is not turned once a year. He has large fixed expenses. He has to re- place goods and he frequently thas ro wait “until after harvest” for his pay. At the end of the year, when the dealer crosses off bad accounts and adds the interest on the money he had to borrow from the bank to carry on his credit business, he finds this cash item in the mail order house system of considerable impor- tance. There is another important ques- ticn in connection with the mail or- der house business that is frequent- ly overlooked by the buying public. That is the ultimate effect that such business has on the community. Car- ried to its logical conclusion, the Gperation of the mail order house means the elimination of the coun- try merchant, and the elimination of the country merchant means the de- cadence of the country town. Re- move the town and you take from the farmer his market, the facilities fer ‘his children’s education, decrease the value of his property, force him to pay the entire expense of main- taining his county government and work upon him other losses and in- conveniences, The town is just as necessary to the farmer as the farmer is to the town. The town can not live with- out the farmer’s trade and the farm- er, while he might be able to live, would find that the loss of the town meant a loss to him far greater than the money he might be able to save by buying from mail order institu- tions.—Commercial Journal, ————_2--2___ Test This If You Don’t Believe It. In what form is lead lightest on the scales? A British scientist has attempted to tell you how to make the proof, but it isn’t the easiest thing in the world either to prepare the pound of lead or place it in posi- tion for the proof. He says that eas | ing I.000 small balls of the pound of | lead the weight remains the same | though the surface is greatly increas-| ed. Then reduce the small balls into| 1,000,000 balls, with the surface 19 ne en enormously increased but the balls! weizhing the one pound in the scales. | But this scientist says that if these! 1.000,000 short particles further reduced to one-twenty-thousandths of an inch each they will rest in the'| atmosphere just they placed. where are | pressure of light from the sun exactly| overcomes the forces of gravitation. | To make the lead bits smaller, how- ever, the scientist says that the sun- light seizes them and hurls them into | space.—Chicago Tribune. Honest Advertising. Misleading, false statements in ad- vertising react to the disadvantage of the dealer uses them. In the long run people will not believe what | who he says. It is all very well to say:| “Let him do it; who cares if he does ruin his business?” But false adver- tising has a tendency to shake the public confidence in all advertising of It is to the interest every adver- | tiser and publisher to point out the folly of untruthful advertising. No one should be allowed to poison the| public mind the thought that there is no honesty in advertising and Ss af with in business, and that business is but a world of deceit and dishonesty. Show your competitor how to adver- tise honestly better and successfully. It is for both of The honest | advertiser will always command the respect of the community, and ceive a larger recognition in the pub- lic mind, than the one who tries to fool the people an- nouncements. Misrepresentations in advertisements will eventually brine tvin to the dealer who uses them. Seattle Trade Register. There which you. + re- by misleading are three without can succeed—good wares, good advertising, good sales- manship. They are the Big Three of SUCCESS. | things you not MUNICIPAL RAILROAD CORPORATION BONDS E B. CADWELL & COMPANY BANKERS Penobscot Bldg Detroit This for the reason that the| Gtamd Rapids, Mich. GRAND RAPIDS “FIRE INSURANCE AGENCY THE McBAIN AGENCY The Leading Ageney Kent State Bank Grand Rapids, Mich. $500,000 180,000 Ce a Surplus and Profits —- Deposits 54% Million Dollars HENRY IDEMA - . - President J. A. COVODE - - Vice President J. A.S. VERDIER - - - Cashier 34% Paid on Certificates You can do your banking business with us easily by mail. Write us about it if interested. Child, Hulswit & Company BANKERS Municipal and Corporation Bonds City, County, Township, School and Irrigatien Issues Special Department Dealing in Bank Stocks and Industrial Securities of Western Michigan. Long Distance Telephones: Citizens 4367 Bell Main 424 Ground Floor Ottawa Street Entrance Michigan Trust Building Grand Rapids Special Bond Offerings Denominations: MUNICIPAL NEW YORK 25 Broad St. WE OFFER SUBJECT TO PRIOR SALE Detroit, Ypsilanti, Ann Arbor & Jackson Ry. 5’s $ 4,000. Rapid Railway Co. Ist Mtg. 5’s 1915 3,000. Bellevue Gas Co., Ohio, 6’s 1929 5,000. Sheboygan Gas Light Co. 5’s 1931 5,000. 5,000. Cincinnati Water 31¢’s 40,000. Michigan-Pacific Lumber Co. 6’s $1,000, $500, $100 RAILROAD CORPORATION BONDS E. B. CADWELL & COMPANY BANKERS DETROIT Penobscot Bldg. MICHIGAN TRADESMAN July 27, 1910 THREE GREAT COUNTIES Naturally Linked by Many Ties and Circumstances. South Haven, July 25—Fifty years ago last spring I commenced clear- ing my farm, and two years later (1862) set 500 peach trees. I planned to make a business of fruit growing and farming. Inheriting my father’s surveying outfit and his land agency . . . ' helped drift me into the banking business in 1867. The clearing of land was continued, other trees set and cared for and in 1867 the first peaches were shipped. I think records will show that they have been sent to commission houses in Chicago or sold to local packers or canners each year since except three. While most oi my time was required at the bank, I have given considerable to fruit and farm interests and taken active part in organizing societies and at- tending meetings. an Among the things connected with the fruit business to which I have given much attention and deemed important to aid its best develop- ment, was the grouping of Berrien, Van Buren and Allegan counties in- to a co-operative organization for the raising of better fruit and more busi- nesslike marketing. The completion of the railroad from Kalamazoo and of the Pere Marquette through these counties made them quite accessible to their respective residents. The losses from commission men in the panic of 1873 and those from frequent gluts caused by overloading the smaller markets by many shipping to the same places, aided in calling a meeting at Grand Junction, May 6, 1874, for the pur- pose of co-operation of the growers ot the three counties in marketing. A. S. Dyckman, of South Haven, was elected Chairman, and H. H. Good- rich, of Ganges, Secretary. others present were: D. W. Wiley and Mr. LaFleur, of Allegan county; J. P. Thresher and W. A. Brown, of Zerrien, and H. E. Bidwell and C. J. Monroe, of Van Buren. A commit- tee was appointed to draft a consti- tution and by-laws. Several ings were held, but nothing at 4t. came In 1876 it was my privilege to visit the Centennial Exposition at Phila- delphia. The exhibit which most at- and which I frequently, the really wonderful furniture display from Grand Rapids, then a tracted have my attention, recalled most known outside the State. little ders of the gan, and sale of furniture. vantages, had learned some of ly selecting the trees, plants Among meet- was small city ,in the woods of our own Michi- bor- The exhibit gave the city world-wide advertising and made it a leader in the manufacture The feature which especially impressed me was the practical, intelligent and enthusi- astic co-operation which made such a magnificent display possible. As I had some experience and considera- ble observation of fruit growing in Southwestern Michigan, realizing its natural climatic soil and market ad- its needs of extensive and expert knowl- edge and wide experience in proper- and vines and their subsequent care and lmarketing of the fruits, while view- ing the Grand Rapids exhibit the thought came to me that the same practical and intelligent co-operation applied to these counties would make this group a leader in supplying the fruit markets of the country. In a trip to California, in 1894, I was pleased with their excellent co- operative methods of marketing. For ‘a term of years they have led the world in attractive packing and high prices. Their long distance has com- pelled the shipping of only the best; cur short distance has tempted the sending of all sorts and we have lost money and reputation by having our poorest come competition with their best. May 27, 1884, a meeting was held at Grand Haven, seeking to join to- gether in a larger number of counties, resulting in the organization of the West Michigan Society, “To unite the fruit growers along the western shore of the State for the purpose of promoting the best methods of culti- vating and marketing fruit.” This So- ciety held a number of meetings and much good came them, al- though little was accoplished along of definite persistent co- operation. Last fall the writer ‘had the privi- lege of visiting orchards in Wyoming, Montana, Washington, Oregon, Colorado and Idaho, attend- ed the District Fair at Victoria and the State Fair at Boise, also had two weeks at the A. Y. P. Exposition. This gave a grand opportunity to see the products of forests, orchards and farms, the products of the North- west grouped together in a magnifi- cent display, of great educational value, nearly all made by associated effort of communities, counties or districts, aided by the railroads and large land and other companies. This so fully impressed the great advan- tage of co-operation that I determin- ed at an early date on my _ return home again to call attention to the from lines and numerous desirability of joining these three counties for the raising of better crops of all kinds and particularly more intelligent marketing. Beyond reasonable doubt, if these counties would join and co-operate together, making use of the scienti- fic knowledge obtainable from col- leges, experimental stations, bulletins and by the experiences and observa- tions of growers frequently exchani- ed at convenient meeting places, the yield and prices would be and tripled and the net profit still more increased. Such results are greatly to be desired and to the ex- tent that Land Show shall stimulate and aid in obtaining them will it be time and money well spent. The thing most desired by the compiler of these statistics is that it shall re- sult in a permanent co-operative as- sociation of these three counties for the raising of better fruits and a more intelligent marketing of them. “Fruit Belt” first was applied to Berrien, Van Buren and _ Allegan counties. The census shows them as leading, hence an appropriate name for the combination is West Michi- gan’s Primo Fruit Belt. They are doubled three highly favored counties in a highly favored state which possess so many advantages in common as to make it desirable to group them into a closer union of co-operation for the better development of their varied resources. They have an area of over 2,000 square miles or about the same as the State of Delaware, located to the east of Lake Michigan, so enjoying the protecting influence of the pre- vailing winds across a large body of water, which enables us successfully to raise the tender fruits and vege- tables in a higher latitude than inte- rior places or those on the opposite side of the lake, also brings to this side in warm weather large numbers of people to enjoy its cool breezes. Besides the seventy-five miles of coast on Lake Michigan, there are approximately 4t@ lakes within this territory, nearly all having outlets to the four rivers, their branches and a number of creeks emptying directly into the lake. These not only have a beneficial influence upon the cli- mate but furnish excellent outlets for the drainage of the land, also provide ample water for domestic purposes and irrigation if it were needed, be- sides by the elevation of their sourc- es above Lake Michigan to supply with the aid of electricity the power for manufacturing and transportation purposes. The soil is rich and va- ried, with little waste land. The population was 123,303 in 1904, the last census figures obtainable. Trav- ersed by such railroads as the Michi- gan Central, its short lines and New York Central connections, Michigan Southern and Lake Shore, Big Four, Pere Marquette System, Grand Rap- ids & Indiana and its Pennsylvania the Lake Shore & Chicago, the several electric roads, the navigable rivers and the seventy-five miles of lake coast make about 600 miles within these counties. Four harbors within and Holland so near the north line that it furnishes accommodation for passengers and freight and outlets for some of its streams. There are over 150 stations, The Best Peacock Brand Leaf Lard and Special Mild Cured Hams and Bacon connections, Kalamazoo Cured by Cudahy Brothers Co. Milwaukee, Wis. JOwNEY’s COCOA and CHOCOLATE For Drinking and Baking These superfine goods bring the customer back for more and pay a fair profit to the dealer too The Walter [1. Lowney Company BOSTON Summer We make a specialty of Goods That Will Stand Up In Hot Weather Also carry a full line of Package Goods for resort trade Agents for Lowney’s Chocolates PUTNAM FACTORY, GRAND RAPIDS, MICH. Candies National Candy Co. A sical BO cogs sao: good 7 4 é ¥ v ' ih wT sath os < 4 na Pete ue issues Nes yiey ee i a4 Dy, cpa sssigeanaae aoe: tial ¢ “sion ah 9 8 ms this ssi s ait’ aes goo deiie'e Pee: *% ‘kets July 27, 1910 docks, piers and landings in the three counties. The early completion of the electric road between Saugatuck and Coloma furnishes a connecting link of a system with South Bend, Indianapolis and Chicago at one end and Grand Rapids at the other, the latter centering the passenger and freight traffic to the north of it. This locality has proper drainage, plenty of humus in the soil and through careful conservation of the moisture by intelligent cultivation we need have little anxiety about wet or dry seasons. Its market advantages are of the best, being within three to six hours from Chicago, the greatest city in the world in the wide and extensive territory over which it gathers and distributes horticultural and farm products. In transportation by Lake, this locality is specially favored in the easy swing motion of the boat for the tender fruits and vegetables, freedom from dust and the natural refrigeration influence of the water. Its central position and its transpor- tation facilities running out to every point of the compass to nearby mar- will be better appreciated as competition increases. This is par- ticularly true of bulky, perishable fruits and vegetables. This statement is made with a view of sending it to fruit societies, grang- es and other farm organizations in these counties, suggesting it be pre- sented at their first meeting and, if decided worth while, to send one or more delegates to a general meeting subsequently to be called. The coun- ties were recently organized to make an exhibit at the Chicago Land Show Nov. 4, 1910, under the name. of Michigan’s Original Fruit Belt As- sociation. This seemed an opportune time to present the ahove facts and figures, thinking they would aid in promoting said exhibit. They call the attention of residents of these counties to the large number and variety of its prod- ucts, the extensive equipment for raising and marketing and the need of trained help. We shall have to compete in our exhibit with railroads, land and other companies having ample means. The short hauls of the railroads les- their interest in exhibit and we have no land or other companies tc help, so there will need be a gen- etal contribution of money from the villages and cities, and a generous supply of fruit and farm products furnished by the growers. Charles J. Monroe. —_—_2-«___ Important Factor In Present Domestic Economy. Those of us who were educated in the school of other days should bear in mind that a new schoo! atmosphere has been created since we laid away our school books .and this new con- dition must be reckoned with in a practical way. : A few years ago the woman who bought food products and prepared them for her household did so in the “sood old-fashioned way,” just as mother did it. The girl graduate from the public high school ‘to-day shows her good sen our Day MICHIGAN TRADESMAN mother how little she really knows about food products and their prep- aration. In place of the sentiment for “mother’s way” she substitutes the the cold truths learned in her study of domestic science. The new girl learns at school how to handle five, seven, ten or fifty cents’ worth of food products to the best advantage. i She is taught something about the nature of things that we eat. She learns something about retail values, she is schooled in the matter of avoid- ing waste, she is taught the difference between food-stuff that is healthful and that which is a menace to health. Constantly she is drilled in hunting microbes she can not see. She is taught, however. that they will be in certain places under certain condi- tions and a part of her business is to keep them away. Finally, this modern girl with her knowledge of domestic science under- stands how to prepare food after it has been bought. This modern girl must be reckoned with. Manufacturer, wholesaler and retailer must give her recognition. She has learned values and quality. She will buy better goods than her grandmother did and will not be de- ceived by any extraneous means that may be tried. This modern girl, always thinking of microbes, will demand the best of containers for the food product she buys. Above all, she will not buy poor, cheap goods whose inferiority has been cunningly hidden. 'Thousands of these new girls have gone from the schools of domestic science into the homes of others as well as homes of their own. Thous- ands more will follow, and their in- finrence will be marked. The dealer who has a desirable food product well packed will have little trouble in making friends with this new girl. The manufacturer has made money cheating will fare ill at her hands. Don’t overlook this new ‘zirl. She has come upon us quietly and she will continue to come without making any fuss. Her influence will be felt. It were well. therefore, to anticipate her and meet her demands. She will insist on high-grade goods and will not complain if the price is fair—Whole.- sale Grocer. ——_»- + ____ Why Smoke Falls Before a Storm. Don’t imagine next time you see in weather promising storm that a “heavy” stratum of air is forcing the smoke of your chimney to the ground. Instead the condition is the opposite, and the atmosphere is too light to allow the smoke to rise. To prove this fact in this vacation season fill your mouth full of tobacco smoke and dive in twenty feet of water, releasing the smoke. The smoke appears from the water almost instantly. You may say it comes up in air bubbles, but this does no more than to prove the theory. Your chimney smoke won’t rise because there isn’t buoyancy enough in the air stratum to raise who it. ' Higher Ideal of Business Life. “A religion of business” seems far- fetched and foolish to the one who has always thought of business and religion as two totally distinct com- partments of his life. There are many thousands of such men; they the benevolent toward any one who comes to them on Sunday morning with an appeal for any char- itable or missionary organization— but the one who approaches them on Monday morning, and in a business way—looking for the same attitude will find that it has changed to one of “benevolent assimilation.” It is sheer simplicity these men, without cheerfully lavished benevolent and philanthropic enterprises, the church would have but a short story berate millions to whose upon to tell; they are better men _ than their critics, ‘who attempt to prove that, because of their brutality of method in acquiring wealth, they are worthy of no credit for their devo- tion to their favorite charities. The problem can not be solved the extermination of a few million- aires; it is larger than that, for the fact is that the ideals of these leaders are to some extent those of many who are less known. The difference between the “oil king’ and merchant is not one of spirit. by the rag The interesting fact is that we are waking up—not simply to the knowl- edge that the “consumer” is being consumed, but that we are beginning to see that there is a higher ideal of business life and that there is a differ- ent conception of the relation of the one who sells to the one who buys, of the producer to the consumer; that we are not to regard ourselves— those of us who are engaged in gain- ful pursuits pirates have brought a bit of our plunder when we go to church on Sunday morning. When we have made “a religion of * we shall have satisfied the ideal of service, and have met the demand of the dawning social consciousness; we. shall have created for ourselves that mosphere of dignity that we crave more than we crave dollars—strange as that statement may sound to those who have only a_ superficial knowl- edge of human nature and of humnn worth. J. W. ‘Welsh. 2. ___ Faith is the first aid to foresight. who as business’ Christian shall also at- 21 OPPORTUNITY OF A LIFETIME We offer for sale a choice and well- selected general stock inventorying about $4,000, doing a business exceeding $40,000 per year. Owner also owns half interest and operates telephone ex- change of 60 farmer subscribers. Post- office. Warehouse on track and estab- lished produce business. Will rent or sell store building and residence prop- erty. Business long established and al- ways profitable. Location in center of richest potato district in Michigan. Ad- dress No. 413 care Michigan Tradesman. IF YOU CAN GET Better Light wit: a lamp that uses Less Than Half the Current what can you afford to pay for the new lamp? The G.E. Tungsten is a masterpiece of invention, genius and manufacturing skill, We can supply it at a price which will enable you to make an important saving in the cost of your lighting. Grand Rapids-Muskegon Power Co. Grand Rapids, Mich. City Phone 4261 Bell Main! 4277 jee a The Original Fly Paper For 25 years the Standard in Quality All Others Are Imitations FOOTE & JENKS’ Terpeneless COLEIMAN’S Lemon and Vanilla Write for our ‘‘Premotion Offer’’ that combats “Factory to Family” schemes. Insist on getting Coleman’s Extracts from your jobbing grocer, or mail order direct to FOOTE & JENKS, Jackson, Mich. (BRAND) High Class ANG EAB 9h Sh TH ON ON A RPE APE OS fe Pe oe ee Se ee ee eee MICHIGAN TRADESMAN July 27, 1910 SHAG Ey ww ~ WVE SUTRA DRY GOODS, CY GOODS “” NOTIO ae - a, or ny} l(t CA 4 SLi ys, Atpere( (64 S ( AL Lc ((( (004 J THE UNION SUIT. Origin and Development of the New Garment. It is difficult to trace the origin of the union suit as the idea was not patented, but about twenty-five years ago a knitting company in Janes- ville, Wisconsin, started to manufac- ture ladies’ union suits on hand pow- cr latch needle machines. A year or two later a Chicago knitting com- pany started to manufacture ladies’ union suits somewhat after the same pattern and on the same type of ma- chines the Janesville company. Both the above suits are known to the trade full fashioned union suits. as as In general appearance these two suits were almost identical; button- ed down the front with a lap opening in the back, extending up to the waist line, but the system of knitting was different. The Janesville suit had the laps in the back knit in the suits whereas the Chicago suit ‘had pieces knit for the lap separately and then seamed in afterwards. The Janes- ville system necessitated seams on the sides, whereas the Chicago sys- tem eliminated the side seams and in their place it was necessary to sub- stitute a seam in the back. How- ever, the suits being knit with selv- age edge seams were no objection as they could ‘hardly be seen or felt. The cost of manufacture differed; the production of knitting the Janes- ville suit was about one dozen per week per machine, whereas the pro- duction of the Chicago suit was about three dozen per week. In the year 1889 the Star Knitting Works of Niles started to manufacture ladies’ union suits knit on circular latch nee- dle machines and the following year brought out the now’ so_ popular Childs drop seat union suit. The cost of manufacturing was no longer in the way of union suits becoming a fector in the underwear trade, the only question to settle was whether or not it had merit. Several new de- signs appeared on the market in rap- id succession as other manufacturers took up the business. The Oneita and Gem styles both buttoned across the chest, were among the first and for several years were very popular as ladies’ garments, having no but- tons under the corset. These styles, however, were supplanted by the button-to-the-waist and the low neck styles having no buttons at all. Other styles, too numerous to men- tion, appeared, but the improvements were largely in the finish, all fol- lowing the same system in knitting and shaping of the garments on the machine, the using of the plain stitch for ankle and waist and tuck for leg and bust. The sleeves were knit ‘n the same manner on smaller ma- chines, and a gusset seamed in to increase the width of the armhole. The greatest objection to all these styles of suits was that they gaped open in the seat, there being no way of increasing the width across the hips as the machines were limited to knitting only two widths, the plain being narrow and the tuck stitch wide; and besides the tuck stitch was not as elastic as the plain stitch. In 1897 the Globe Knitting Works of Grand Rapids introduced the tail- ering system in the manufacturing of union suits and brought out a full line of men’s, ladies’, boys’ and chil- dren’s tailor made union suits. This system had many advantages and eliminated all the undesirable features of the old system. The web was knit plain into a finer texture, giving the fabric more elasticity, and cut to shape after patterns in the same manner that a tailor cuts a suit of clothes and except for the seams and selvages on cuffs and ankles, the full fashioned suit was duplicated and in many respects improved upon. Both the full fshioned and the tuck stitch systems depend largely on the knitting machines for uniform pro- rortions; the new system knitting machines produced plain webbing only, which after being knit, could be wzshed, shrunk, bleached or dyed, and when the webs were properly processed the union suits cut from these fabrics would retain their soft- ness, elasticity and shape and with ordinary care would not shrink or in any way become uncomfortable. It may be well to mention that in so processing fabrics worsted and rino fabrics improve in appearance. whereas cotton, mercerized and linen lese some of their luster. Regardless of appearance, however, all fabrics for union suits should be so process- ed. Another system of knitting was introduced by the Vassar Knitting Co., of Rochelle, Ill, made possible by the invention of automatic knit- me- ting machines for producing full- fashioned garments. This product is mostly confined to medium = and heavyweight suits, which are very popular with the better trade. Machinery has played a prominent part in the development of union suits and special machines have from time to time been invented to in- sure the durablity and appearance of the finshed garment. Recently an effort was made to in- duce manufacturers to adopt a stand- ard of sizes and proportions, but, un- fortunately, this proved a failure, due largely to the meager knowledge which the Committe so appointed had on the subject. In the meantime manufacturers realized the impor- tance of producing union suits from web properly processed and of cer- tain standards of sizes, and succee1- ed in reducing misfits and consequent unsatisfactory wear to a minimum. The average product of union suits to- day shows a wonderful improvement over former years.—E. A. Clements in Dry Goods. a Our Young Barbarians at Play. Father: ‘Wihy are you moping about the house in this trying manner? Why don’t you go out and play with Harry Higgins? Son: Because [ played with Harry Higgins yesterday, and JI don’t sup- pose he’s well enough yet. Costs Little—saves You filuch Protect your business against worthless accounts by using COMMERCIAL CREDIT CO., LTD., Reports MICHIGAN OF¥FIcEs: Murray Building, Grand Rapids; Majestic Building, Detroit; Mason Block, Muskegon. Weare manufacturers of Trimmed and Untrimmed Hats For Ladies, Misses and Children Corl, Knott & Co., Ltd. 20, 22, 24, 26 N. Division St. Grand Rapids, Mich. EXTRA SPECIAL We offer for Thursday, Friday and Saturday, July 28, 29, 30 (these three days only) at special price Coloma Staple Gingham 4% Worth 534—pure Indigo. Full line of patterns. Wholesale Dry Goods P. STEKETEE & SONS Grand Rapids, Mich. Grand Dry Goods Co. Rapids Fleeced Blankets Comforters Outing Flannel A new For the Fall and Winter trade we are showing a new line of A large line of Fleeced Dress Fabrics Popular Priced Wool Dress Goods in all the new and staple shades Exclusively Wholesale Grand Rapids, Mich. N. B.—We close at 1 P. M. Saturdays Wool Blankets Bed Spreads Shaker Flannel line of >» + .* sag é s ated 4 » ; < July 27, 1910 MICHIGAN TRADESMAN 23 Development of the Silk Industry in America. One. of the oldest industries of which there is any historical record is the cultivation of the silk worm. Discovery of the enormous possibili- ies of turning to commercial account the peculiar activities of this little worm is claimed by the Chinese. The discovery was made by Hoang-Ti, third Emperor of China, about 1700 Bb. C. Methods for reeling and weav- ing the raw silk were quickly devised by these pioneers of the enormous silk industry. The wily Chinese pre- served their secret, however, for over two thousand years. The silk industry has never been able to obtain a foothold in America, and the production of raw silk for commercial purposes has not been a financial success. In 1622 an attempt was made to introduce the industry in the State of Virginia. Connecti- cut became interested in the possibil- ities of silk culture in 1760, and for many years led all the American col- onies in the amount of silk produc- ed. In 1769 Pennsylvania, New Jer- sey and Rhode Island became inter- ested. During the Revolution the in- dustry in this country died out, but an attempt to revive it was made in 1826, and a great effort was made at that time to place the indusry on a paying basis. Owing to the exceedingly cheap labor of Asia and the comparatively cheap labor of Europe, it was found impossible to compete commercially with these countries, and all attempts tc make a paying industry out of the breeding of silk worms in this coun- try have been abandoned. What lit- tle silk is raised at the present time in this country is done solely for a pastime or for the indulging of a hobby, and it is doubtful if the total amount of silk raised here would keep ene of the great American factories busy for much more than an ‘hour. The leading Asiatic countries in silk production are China and Japan, and Italy and France in Europe rank among the first countries in silk pro- duction, with Italy slightly in the lead. France leads all Europe in the manufacture of silk fabric, with Lyons as the center of the trade. America, however, easily takes first place among the nations of the world in the manufacture of silk, and uses annually over one-third of the entire world’s production. In 1909 this coun- try used in excess of 19,000,000 pounds of raw material, while in 1868 but 500,000 pounds of raw silk was imported. Thus may be gathered some idea of the rate a which this industry has been increasing. The value of our annual importa- tions of raw or reeled silks is be- tween $70,000,000 and $80,000,000, and now over 7o per cefit. of the silk fab- rics in use in the world are manufac- tured in the United States. The amount spent by the consumer an- nually for silk materials in the entire world reaches the enormous figure of $600,000,000. The silk business has reached its highest stage of development in this country and at the present time there are in operation over six hundred silk mills in sixteen different states. In addition to weaving of the numer- ous silk cloths and fabrics, an enor- mous industry has been built around the manufacture of sewing and em- broidery silks. Improvement in the mechanical operation of manufactur- ing silk has been unusually rapid and has been largely instrumental in keeping the cost of the finished prod- uct down to a minimum and thus en- couraging the more general use of silk and silk materials. In addition to the rapid strides that have been made in methods of handling raw silk, it is interesting to note that now it is possible to develop approximate- ly thirty-five hundred distinct shades of finished silk. B.C, Young ——_>-2-~-___ Merchant Could Not Keep ployes Because— He adopted slave-driving methods. His Em- He took no interest in their wel- fare. He was arbitrary, captious and un- just. He always appealed to the worst in them instead of the best. His policy was to get the most work out of them for the least wages. He regarded them merely as a part of the machinery of his busi- ness. He resented the idea that his em- ployes should share in his prosper- ity. He used them as safety valves to vent the spleen of his drastic moods. He humiliated his employes by re- buking them in the presence of oth- ers. He never trusted them, but always keld thoughts toward them. Suspicious He killed their enthusiasm by find- ing fault and never praising or appre- ciating them. He tried to make them feel that neither he nor his business owed any- thing to them. Te stifled ambition by treating the careless and the thrifty alike. He never asked himself, “What is the matter with me?” but, “What is the matter with my help?” He constantly made them work overtime without remuneration, but if they were a minute late they were fined. O. S. Marden. ——_+-<-__ Don’t Be Afraid of Overdoing. The clerk who is afraid of doing more than he is required to do is sure to fall down sooner or later. In order to keep at the top one must take all things as they come and solve them once and for all. Retail- ers are sometimes accused of laying down before the advances of a com- petitor and it is usually because of this that the new man gets his hold upon the trade. Just keep everlast- ingly at it all the time and do the best you can and you will find it will pay you many times over. If your enthusiasm gets to the boiling point over some plan or other, don’t be deterred from tring it out, but go right ahead while the spirit is in you and it will probably be a huge suc- cess. If you wait, you will begin to be a doubting Thomas and the plan j will not carry your own support. Receipting Before Checking Up. Our attention has been called to a practice which must be classed among the careless details incident to methods conducting ‘business, namely, the neglect or failure on re- lax of ceipt of a bill of goods from a truck-| Man OF e€xpressman to receipt the bill without first checking it up. This is one of the most careless prac- tices entering into the details of mer- cantile business. Of under the law a truckman or a common car- course, rier is ¢ ipposed to be legally respon- sible. The theory is that he can be held responsible through process of the law for any damage to goods or loss of goods, but after having signed a receipt to the effect that many packages or bundles or boxes or cases have been received it is a pret- ty difficult matter to reopen the case and charge the carrier with having delivered less than the receipt called for. There is nothing much conclusive than a receipted bill and the way to mis- takes and to see that the thing is right in the first place. so more avoid carelessness, misunderstandings is In other words, do not receipt for goods without first checking them up and do not sign anything without} having first carefully read it and making sure that you understand it. Many a man has siened a document without reading it, or, at least, after read it having only very casually, and afterwards found that he had signed an order for goods or a promissory note. Never be in too great a hurry to give proper care to your business—Farm Machinery. Chance For Bright Young Man. Wanted—By the superintendent of a factory, a young man to assist him with the minor details of the busi- ness; one who can write a letter when told what to say; one who is not afraid to hustle around from one floor to another ‘without waiting for the elevator; one who is not a shirker, a clock watcher or an ass: one who would not expect a raise every two months or to be President of the company in a year; in short, a young man who has in him the possibilities a first-class man; 2 young man from the country might fill this position. State age, all about yourself, and salary expected, to Manufacturer, box 345, Herald. A photograph might help us in select- ing the one we want. or Be True to the Firm. Stand pat for the firm. The fellow that knocks the man that pays him his salary He peop | ec. is a poor apology for a isn’t fit to associate with Shun him. Praise Stick up for it or get Generally speaking, the knocker is a bad_ proposition. but when he knocks his store he comes pretty nearly being a hopeless case. clerk. decent your store. off the pay roll. The clerk who wants to own his own store some day and yet kicks on working five minutes overtime does not know what it means to run ad store. and covered in Distributors NOTICE Weare sole and exclusive owners of the fundamental patents covering the manufacture, sale and use of barrel-shaped computing scales, disclosed Letters Patent of the United States Reissue No. 11,536, granted April 28, 1896 No. 597,300, granted January 11, 1898 We claim that all barrel-shaped comput- ing scales, platform or otherwise, similar to this cut, are an infringement of our exclusive rights under the above named Letters Patent. To substantiate our rights in the matter, our counsel on May 23, 1910, filed a bill of complaint against the Toledo Computing Scale Company, for infringement of the above named Letters Patent, and are in- structed to prosecute such suit to a success- ful conclusion as rapidly as possible. All manufacturers, sellers and users of such infringing scales are hereby notified that our attorneys are instructed to protect our rightsin the matter in every way pos- sible, and will bring suits in the United States Courts against them for unlawfully manvfacturing, selling or using scales of this kind. Do not become involved in expensive litigation, but buy your scales from parties having the right to make and sell such scales. The Computing Scale Co., Moneyweight Scale Company, Chicago Warning Dayton, Ohio —_— oat ba a a oes ITE WRIST SOR oo acer me Ane Ree Te Re ~ 24 MICHIGAN TRADESMAN July 27, 1910 MODERN MERCHANDISING. Merchants Should Learn To Love the Game. Written for the Tradesman, The demands placed upon _ the storekeeper by this age of progres- sive merchandising are exacting. And that is putting it rather mildly. The vedy genius of the restless, pauseless age demands evermore of the retailer (no matter what line he is in) some- thing new and different. And this is not a situation pecu- liar to the large cities—although, of course, we see the thing at its acut- est expression in the big centers; but the demand for the new and differ- ent is felt even in the small towns and cities. This demand for the nov- el either puts a merchant on his met- al—or puts him out of the business. In this good year of grace, I910, successful retailing depends more than ever before in the history of merchandising upon originality—the ability to work out new selling plans, advertising ideas, window _ effects, etc. Resultful planning is not mere- ly a condition of growth; it is the very sine quo non of existence. Peo- ple ‘have witnessed so many brilliant trade-winning efforts on the part of dealers in practically all lines of re- tailing they have come to regard such things as their right. Just ‘because this modern, high-gear life of ours keeps one in a state of perpetual ex- citation, commodity-consuming folks expect the unusual and the | sensa- tional. The truth is we live in a new era— 2 busy, rushing, perpetually on-mov- ing age—vastly different in many par- ticulars from the old-time regimen of leisurely rule-of-thumb methods and circumscribed ambi- tions. There are those who are ap- parently unmindful of the new order of things. But these are not the big, prosperous dealers of to-day. And there are those deplore the change which has come over the spir- its of men, and look back wistfully upon the days of simpler methods, less speedy progress and more moderate requirements. They miss” the per- sonality-features which once charac- terized the business intercourse of men. “Where, to-day,” they ask, ‘Gs the bonhomie which once signal- ized the traveling man and his cus- tomer? Where are those’ countless little courtesies and amenities which once marked the relations between the merchant and his clerks? Where, in the swirl and sweat of the hurly- burly world, will you look for those rare, mellow friendships between re- tail dealers and their patrons?” Gone. Everybody's too busy. Every blessed, blooming hour of this high-tension life must witness either some old task finished or some new work inaugurat- ed. The fever of haste has infected the entire social body: and men have not time to say grace before they eat. The past is gilded with a glamour of romance more picturesque in the seeming than it is substantial and valid in actuality. For literary pur- poses the past is indispensable. It can be colored with the pigments which the artist happens to have in stock. The historian paints his word pictures customs, who and then invests them with glory- tints analogous to the evanescent colors of the western sky as the sun is dropping behind the horizon. And the novelist cotijures the past with 4 wizard’s wand; and in the soft, ro- mantic light of memory’s witchery we do not see the mole on the hero- ine’s temple—she’s probably so ma- neuvered a few tresses of that wind- blown, glorious hair so as to make our oversight of it designedly nat- ural—nor do we take note of the actual tilt in the dear girl’s nose. Thus doth fancy play us tricks; and the past is forevermore fairer in ret- rospect than it was in sober truth. Thus the collateral benefits of the old-time storekeeper — his pleasant environments and his alleged integri- ties— are very easily exaggerated. Modern Business a Big Game. It is always easier to linger over the glories of a bygone day than it is to grasp the possibilities of the But I want to say to retro- is not mere present hour. you that concentration beats spection all hollow. Happiness contingent upon inactivity or pianissimo performances. And it is seriously to be questioned whether the man who is lazy by temperament or through the anaesthizing influenc- es of soft environments is capable of being genuinely ‘happy. Dulcet strains, lotus lands and downy pillows undisturbed by any contemplations of to-morrow’s tasks may bleach the skin and produce a crop of anaemic dudes and scatter-brained girls; but such environments will not produce anybody with sufficient vitality to be cenuinely happy. It takes full-blood- ed life and stressful activities to cre- ate the conditions of enjoyment. Last night I sat on the veranda talking with a young man who is at the head of a big new department in one of the largest manufacturing plants of its kind in the country. Their rating is over a million; and they have branch houses in Buenos Avres, London and St. Petersburg. They have an excellent output, 2 modern plant and a corps of live- wire fellows on the road. Their busi- ness for June exceeded the June busi- nes of 1909 by something over $20,- coo—and that is not a bad showing by any means. But what interested me primarily was this young man’s _ attitude to- wards the big concern of which he is a part—his evident relish for the great business game into which he is throwing himself with all the fervor and passion of his manhood. Proud of his firm? Well, I should say so. Proud of his department? He says his wife is positively jealous of the business: says she sometimes chides him for love and devotion which he gives to the buiness. Three year ago when the depart- ment was first started my friend was placed at the head of it. The de- partment grew normally out of a practical necessity. An auxiliary product was required, and, although my friend had never had any practi- cal experience in the manufacture of this class of goods, he was picked as a coming man. The boss said to him: “Well, Moore, I know nothing about this business (i. e., the manu- facture of the new products)—none of us do. And while you haven’t had any practical experience in this thing you'll get experience by learn- ing how not to make mistakes. Now this department has, it seems to me, big possibilities. You can make it just as big as you are a mind to. We are right back of you with the money; but remember that you are the head of this department; and don’t forget that results are what we want. So it’s up to you to get us out the goods— just as good or a little better than our competitors’, and then show some sales records that you will be proud of.” That was three years ago. To-day that department is one of the best departments in the whole business. In a short time they are going to move it into a separate building which is now in proces of construc- tion—a building which will give them six times their present capacity. Now do you suppose that young man has, during these three eventful years, been chafing under burdens grievous to be borne, eating the bread of discontent and pining for the cozy comforts of a _ tranquil, easeful life? Not a bit of it. He has been both busy and happy—and hap- py because he was busy. He has tak- en a profound personal satisfaction in the development of his department. “By George!” he exclaimed, “busi- ness is a big game! Talk about play- ing the ponies—business beats that. Why, I just love my work; and that office of mine, next to my home, is the most fascinating place on earth.” That’s the way I like to hear a man talk about his work. Sentiments of that sort show that there’s a real man back of them—not one of your make-believes, your speudo-sort, your whining-sissy-variety, who are al- ways leading around the idea that they could play the deuce if they orly had a chance. Causes of Current Discontent. I have always maintained the thesis that man ought to take joy in doing the thing under the sun which his hands find to do. This joy-factor is prerequisite of downright good work. A man ought not to be moved to his work by the application of sole leather to the nether part of his anat- omy—as many of the boys are to- day—he ought to be in love with ‘his job. He ought to go to his task with something of the exaltation which the young man carries in his bosom at the time he goes a-court- ing on a moonlight evening. When he gets to feeling that way about his work there'll be something doing. Love is resourceful. Whether the im- mediate problem in hand is that of laying siege to a damsel’s heart, or plunging into the enemies’ country in quest of sales, love helps us to find a way. Incompetency is at indifference. bottom man _ the vital spark of personal interest and devotion love for the work—and by and by you'll have a valuable man. Create in a Simon pure Work seems prosy to boys behind the counter nine times out of ten be- cause they are not interested. They haven't learned to love the work. Haven't you seen salespeople who seemed to exude a sense of bore- dom?—your blase, nonchalant sort? Or those who approach you with po- lite tolerance or injured top-lofti- ress? Did you ever see that dreamy, far away, sailing the Vesuvian Bay leok in the eyes of a department store sales girl? Isn’t it fetching— especially when youareinahurry to make your purchase and catch the 5:20 car? Another prolific source of discon- tent which men profess to find in modern business lies in the fact that they do not keep the work cleaned up as they go along. They let it ac- cumulate upon them. Procrastination is a remorseles thief. What about that advertisement that you promised youself yesterday you would write this morning? Did ou write it? No. Didn’t you have time? Yes. “Well, I will write it to-night,” you say, “or in the morning.” It is these count- less little things which we don’t do when we ought to do them that make us chafe. After closing ‘hours; at the dinner table, when of all plac- es on earth we ought to be happy and care-free; out on the front porch of evening with one’s family and friends—anywhere and everywhere— these unfinished jobs are bobbing up. The thing to do is to clean up the odds and ends as we go along. And another good method to avoid this worry-element is to plan one’s work ahead and then go over the plans from time to time, rounding out im- perfections, filling in little details and looking at the proposed project from every conceivable point of view. The value of this method-——at least one of the most evident values of it—is that so much that we see and hear and read in the meantime can be made con- tributory to our proposed project. The dealer of whom it may be said: “All is grist that comes to his mill,” is the dealer who blocks out his plans—makes hoppers out of them, figuratively speaking, then pours in the grain—the accumulated and daily accumulting ideas, details, tips and whatnots that he reads in his trade paper, extracts from the salesmen who visit him and observes in mer- chants about him. But the one fact that emerges, | trust, from this discussion—the one fact that the business man of to-day can not afford to forget—happiness. is not an outward condition but an inward quality. Old-time storekeep- ers had their troubles, and don’t you forget it. Some of their goods did not make good, and they had kicks coming from. disappointed ers—kicks of all kinds, sizes and va- rieties of asperity. Their customers sometime departed between days, having carelessly forgotten to pay their bills, just as some of yours have done. Don’t think that you have 4 monopoly on trouble. You have not. Merchandising never was the easiest thing under the canopy. Retailing geods at a profit isn’t a cinch any- where at any time. But you needn't let your business drive you dippy un- less you're in mind to. And you don't have to be cross and boorish and joy- less unless you really want to. You cin master your work if you will. You can plunge with all your mind consum- a July 27, 1910 MICHIGAN TRADESMAN Bigger Values in National Cash Registers Are made possible by the 34% INCREASE in our business last year over any previous year E expect a greater increase this year than last. It is through this greatly increased output that the present better values are possible. You get more for your, money in a National Cash Register today than ever before. Detail Adding Registers, fully guaran- Improved Total Add- ing Registers as low as $35—easily within the reach of every merchant. Do not be deceived in the belief that National Cash Registers are high in price. Let us send you our Catalogue, which will convince you that National Cash Registers are low in price—much lower than you think. Over 800,000 are in use, because they Save more than they cost. as $15. teed, as low as $15. Prices as low Easy monthly payments. Write for Catalogue and prices and other information that will be of benefit to you. This will not obligate you in any way. The National Cash Register Co. Salesrooms: 16 N. Division St., Grand Rapids; 79 Woodward Ave., Detroit Executive Offices: Dayton, Ohio No. 225 Detail Adder Price $30 00 Detail adder with ali latest improvements. 20 keys registering from 5c to $1.95, or from Ic to $1.99 No. 420 Total Adder Price $75.00 Total adder with all latest improvements. 27 amount Keys registering from Ic to $9.99. 4 special keys No, 1054 Total Adder Detail Strip Printer Drawer Operated Price $80.00 Total adder, drawer operated, with all latest improvemeats; prints each sale on a strip of paper. 32 amouat keys registering from Ic to $59.99, or 5¢ to $59.95. 5 special keys No. 416 Total Adder Detail Strip Printer Price $100.00 Total Adder with all latest improvements. 25 amount keys registering from Ic to $7.99. No-sale key. Prints record of all sales on detail strip ¥. i ; i ie seat Rte ce Sh RN anes MICHIGAN TRADESMAN July 27, 1910 and heart and soul into this big, fas- cinating game of modern merchan- dising and get all the fun out of it you please. You can enrich your life and make ‘happy everybody with whom ou come in contact. You can cultivate the graces and amenities. You can form your friendships and be such a downright good fellow that everybody, including the undertaker, will be sorry when you are dead, But you can not do it unles you love the game. Eli Elkins. > + The Boys With Whom the Grocer Deals. Written for the Tradesman. Many a boy obtains his first ideas of business at the grocery. It is oft- en the first store that a child ever visits. It is one of the first places the boy is sent to transact business. The grocery is intimately connected with every home, and the grocer may be nearer in his relations to the family than any other one with whom they deal. He is not only a faithful servant, but an accommodat- ing neighbor, a trusted adviser and friend. How important then the position the grocer holds! What an influence he may exert for the good of the boys if he will! The instilling of right principles in the boys and the forming of correct business habits may be carried on unconsciously but surely. Any one who understands the ar- duous labors and multiplicity of cares of the ordinary grocer will not sug- gest additional effort on his part. There are times, however, in the life of every business man when it is well for him to rise above business cares and think of his relations te his patrons as neighbor, friend or fellow citizen. _His attitude toward his customers, his methods of trans- acting business, his manners, his per- sonal characteristics, all have an ef- fect upon those with whom he deals. What an honor if he is looked upon somewhat as a model by the boys! What oppor- | fai y the boy t OPPOr- | wcedles fairly flew! tunities if he is looked to for advice and guidance! The home training of some boys may be deficient or undesirable. The grocer has some opportunity to help correct the views. of some who are being thus misled or neglected. It is a duty which is sometimes forced up- cn him, and thus becomes a respon- sibility which he has no right to ig- nore. There are occasions when he can not that it is none of his business what the boys do, how they act or what they appear to think, The conversation of boys in the presence say of the grocer or in transacting busi- ness sometimes reveals the fact that they are growing up with false no- tions of right and wrong, with per- verted views of principles The grocer may find ways and op- portunities to business what he be- lieves to be right and to point out the evi! results of the wrong. suggest The grocer need never look for fields to engage in philanthropic work. The needs are about him daily. It is for him to take time to consider these things and make plans how he shall use the opportunities which are his. E. E. Whitney. VACATION TIME. How the Hoosier Storekeeper Would Improve It. Written for the Tradesman. After the Fourth of July and be- fore the fall stuff begins to arrive is generally considered an ideal time to take the needed vacation. “What's that?” “You can’t afford it?” “Why, man, you had better sell out the old store than to say such a thing, if at is true.” The truth of it is simply this: Storekeepers don’t know how to take a vacation .You may dispute this assertion, but I still reiterate it: “You fellows who like to boast about nev- er taking a vacation are making the mistake of your lives.” Machinery needs rest. Man is a machine. Hold on now. If you are going to go away and fret and stew about busi- ness and worry your head off about how things are going at the store while you are away—better stay at home. Don’t go! But you need the rest, both mental and physical, and while we are talking about rest— how many of us know how to rest? Mighty few! The old adage, “Change of work is rest,” comes the nearest to it. When I say take a rest, I don’t mean for you to sit stilland do noth- ing. Don’t you remember how your dear old grandmother took her rest? After she had been trotting around all day-—stopping never a minute un- til the good old pumpkin pies and the famous cookies had been baked, and those big old-fashioned loaves of bread had been taken from the oven, the floors all scrubbed up until you would have been safe in sitting right on the bare floor and eating any of the good things, when the dear old lady. was all through the day’s toil end everything spick and span—did she rest? Oh, yes; but not by sit- ting quietly down and folding her hands. Don’t you remember how she her knitting and how the That was rest— that was change of work——but it rested the dear old soul; and so can you rest by changing your work. For instance, can fish—not like the lezy fisherman who sits on the banks all day waiting for a bite—you can get your rest by rowing the boat; you can rest your brain by thinking only of the finny tribe; you can rest by casting forthe gamey bass. Never mind, suppose you don’t get a strike, you come in as hungry as a wolf. You eet tanned brown. You blisters and you get mosquito bites; but you cet the kind of rest you need. When back to the store every- thing looks better to you. Even some of your old shelf warmers don’t seem to be so bad after all and you are ready to jump in and break the past vears’ records for sales. You have more ambition and a brighter brain. took up you get 1ou get Resting, according to my _ notion, does not mean folding the hands, closing the eyes, lying down and sleeping your head off. While, of course, a little of this may help in some cases to. relieve overtaxed brains and soothe overwrought nerves, yet it always seemed to me that too much sleep dulls the brain. Sitting down rests tired feet, but a good tramp through the woods, shooting squirrels, is the Kind of rest I would prescribe, especially for the storekeeper. Look in the. glass. Why, man, you are aged _ beyond your years. You need the vacation spirit; you need the vacation talk. Get eut your old fishing tackle. Clean up the old shotgun and clear out for the tall timber. If you don’t get this vacation spirit strong enough to get some: real recreation alongside the water or in the woods, then, as 2 last resort, if you can find “no time” to spare, take the first train and go and call on some good stores in the ‘interest of your own store, just to biush up and gather pointers on store management, store arrange- ment, store decoration and store fix- tures. You will be benefited in other ways. Your talk will naturally drift to buying and here you will gather enough information to pay for your time and all expenses. Don’t imagine tat you have a monopoly on all the good things that are going. Other dealers are quite as alert and they, too, are looking for the very goods you want. The interchange of ideas is invaluable. This is genuine co- eperation. Business men should min- gle together. This new idea of busi- ness association is taking like wild fire. It should ‘have been started years ago. Your problem and your neighbor’s problem are practically the same. Why not bury the hatchet and pick up the ‘horn and all boost the old town for all you are worth? First of ail, take your vacation. Break away from the daily grind. Get away—I do not care where—go some place, enjoy yourself and forget about business throw away every care and worry— forget them. Get those little worries off your mind, and when you get back home you will feel like a new man. You will gain strength ani steam, Competition is getting keener and more fierce all the time. You will reed more vim and more energy in your business. When the boss is lively and stirring it puts life into the clerks. The result is not hard to guess. Your business will show iprove- ment just as your health will be ben- efited. A chain is no stronger than the weakest link. Here’s wishing you a royal good time while are out in God’s bright sunshine, filling your lungs with good fresh air, working up an appetite such as you haven’t had in nonths. What’s the difference if you do spoil a few clothes or come in without any game or do fall out of the boat! What do you care if they co laugh when you pick your way over the sharp stones, even if tha! awkward bathing suit you does attract attention. Never mind, you are a boy again, even if youare not back at the old swimming hole. a Tap. You Don’t you care You are out for a good time. have earned it. It’s Wade in! Hoosier Storekeeper. ———_+~~.___ It is the seeking of the best that makes us dissatisfied. yours to enjoy. The Philosopher on the Road. Dusty Rhodes: Well, Weary, we hoboes has one great advantage over these ._poor millionaires, anyway. Weary Waggles: How’s that, Dus- ty? Dusty Rhodes: when we leave winter in the county jail we don’t have to tip no- body. Why, our quarters —__—_2 + —__—_ The superstition of the savage in civilization is just as bad as the whis- ky of civilization in the savage. R F YOUR DELAYED T AC FREIGHT Easily and Quickly. We can tell you 10W BARLOW BROS., Grand Rapids, Mich Hot Graham Muffins A delicious morsel that confers an added charm to any meal. In them are combined the exquisite lightness and flavor demanded by the epicurean and the productive tissue building qualities so necessary to the worker. Wizard Graham Flour There is something delightfully re- freshing about Graham Muffins or Gems —light, brown and fiaky—just as pala- table as theylook. If you have a long- ing for something different for break- fast, luncheon or dinner, try ‘‘Wizard” Graham Gems, Muffins, Puffs, Waffles or Biscuits. AT ALL GROCERS. Wizard Graham is Made by Grand Rapids Grain & Milling Co. L. Fred Peabody, Mgr. Grand Rapids, Michigan Are You a Troubled Man? We want to get in touch with grocers who are having trouble in satisfying their flour customers. To such we offer a proposi- tion that will surely be wel- come for its result is not only pleased customers, but a big re- duction of the flour stock as well. Ask us what we do in cases of this kind, and how we have won the approval and patron- age of hundreds of additional dealers recently. The more clearly you state your case, the more accurately we can outline our method of procedure. Write us today! VOIGT MILLING CO. GRAND RAPIDS, MICH. | nS E Boye \ IWOIEFMILLING COI ae = Y, ay July 27, 1910 MICHIGAN TRADESMAN 27 SONG OF DISCONTENT. When Unhappiness Cries Aloud To Be Consoled. A hundred years from now, dear heart, We will not care at all; It will not matter, then, a whit, The honey or the gall. A bit of logic, this, which opens to us a great vista to speculate upon. It would seem a fitting inscription upon the shield of Vagabondia’s kingdom, a motto quite appropriate for those peculiar denizens who have left the beaten ways of life to blaze an un- certain trail of their conception. But of its value, this tinkling verse, of its worth and applicability to our own needs, ‘here we must leave the worl1 cf romance and rest awhile beside those hard, unfanciful facts which constitute the great universe’s lexi- con. It has been ordained that only in fabled song might men live to the measure of this metre. And of those who would not have it so, let their harvests speak whether or no it were well to depart from that which is greater than mere desire and more vast than personal belief. Tt is a song we sing so often when unhappiness cries aloud to be con- soled. On faith it is blamed, this crushing sorrow, and now is taken up, with hungry hope, the ballad of the defeated man. It might well be termed a of discontent, for nene who are happy, truly happy, can find comfort in the repetition of what, at best, is only a balm to cover the aching places beneath. Sadness seeks relief and finds what is desired in a song that would blind the singer and keep from him the most vital, most essential truths upon which his ex- istence and the pleasure he derives from that existence are built. We live to-day that to-morrow may Le. We plan until the end, and with- out the hope of a to-morrow we could ro loner exist. From the future is drawn most of the world’s pleasure and to this end does the mind run in the planning of its happiness. Some- thing keenly desired begets anticipa- tion, and it is in this temporary stage to the fulfillment of desire that the individual derives the major portion of his joy. Realization often means disappointment which weighs upon the memory of that so wished for. But the pleasure lay in what was to come and thus to the future may we always look with anticipation. These people who live according to the theory expounded in this verse, I wonder if any form of genuine happi- ness is won from their creed and its exploitation? Is it not self-deception which they are practicing upon them- selves? And will they not, sooner or later, discover that this consolation is of poorest quality, bringing to them the faintest substitute of what exists for the man who believes otherwise? It seems only a way to evade the places difficult to surmount that lie in the roadway. And what makes it all the more fallacious is the singular re- gard that is held by all who observe. None is really deceived by such a show of disregard, not even the in- dividual himself, try although he will to generate some belief in his vaunt- ed care-free spirit, song Those who would put it forward 4S an argument or excuse for some- thing irregular, always they are peo- ple who are just a little different. It seems the first resort of one who weuld stoop to things beneath him; perhaps it is his method of easing conscience. “What boots it, a hun- dred years from now?” What an old song it is! When all smooth words are failing, when peace seems an im- possibility to obtain, we may still rely upon this ready consoler. It is, to me, the sort of cheer one might offer when every other hope has died. We are not interested, per- haps, in the events of a hundred years hence, but some of us thave a goodly portion of the intervening years to take account for. They have to be lived and what we are doing while we are living makes just a lit- tle difference in the summing up. When wishing explanations, seek motives. These clear all things that disturb. So when next your eyes fall upon one who neither cares nor says he does not, look over carefully the points about him. Has he toiled and accomplished what that labor was intended for? Has he lived his life that all might scrutinize the most hidden places? And if he has, he will sing no song such as this one. Those men never do. But if effort was only half extended and nothing showed for even that small exertion; if he rode ruthlessly over each barrier and tore ‘his way with whip and spur over hedges that are not to be taken at full gallop, then listen to his song, for here is one who sings it well. There is no feeling of pious devo- tion in the assertion that only the best we have to give is worth giving. We need no spiritual influence to tell {us that in the end there’s only one way. I do not think that any of us are ever very much in doubt about it; we are merely latent in realizing what it means to ourselves. Maybe we've been singing that little song, foo. It has its attraction, [I wilt grant. So easy it seems to fall into the way of its measured time, to make it sound like a very, very real truth. But we have only to look at the quality of our handiwork, the work of our thought, the purity of our intent, to know and understand hew demoralizing its effect has be- come on our work itself and the in- fluence that has been extended to the working of our brain. It isn’t a be- lef that is worthy of men who dare to try again; it is not knowledge that brings any great share of happiness. It is only a little day dream that is going to be awakened some time or other, and the fallacy of what it wish- es us to believe will stare us straight in the face. Where would our progress be if men made it a universal slogan? We would not have made a move in ad- vancement. But folk have always believed that it mattered a hundred years from their time, and it is a good thing for us that they did. If we care or not for that which is to come five score years from now; if it’s all. a rose-hued dream of to-day with never a thought of the morrow, here begins and ends our hope of happiness. Just at this place stand discontent and_ its antithesis; here opens the way to artificial, unreal and sodden existence; there lies all that is human, unselfish and genu- iue. Oh, it does matter! Matters so much that one marvels to find the existence of doubt, the faith in this ragged ballad of Bohemia: A hundred years from now, dear heart, ‘We will not mind the pain, The crimson, throbbing love of life Will not have left a stain. Richard C. Boehm. Se Building a Better Job. Men are the creators of their own destinies. It is the man himself more than the mere job that he finds open to him that is the great factor in his future. Men build jobs for themselves. Jobs are not built for the man. Whether you are the owner of a business Or one of its force, you are in the notch that out for yourself. If you are successful, you have only yourself to thank; if you are pro- gressive, “on the way,” building, cre- ating—you, individually, have these things. But don’t rail you have carved done at the other fellow because he is better off than you are.| Don’t knock the man who is hold-| ing down a better job than you. It is his job; he made it and is entitled to it. He has proved himself able and has carved his way in the busi- ness world. He created his job. If you want one like it, or one better than his, you must “originate” it. “form it out of nothing.” Taking the Other Fellow’s Dust. To the man with a slow horse or automobile, or to the humble pedes- jtrain, it is very annoying to have to swallow the dust raised by some fel low with a speedier method of pro gression, and it is not less annoying | to the ispeeds so far ahead merchant when a competitor that he has to swallow the other fellow’s dust, as it were. The merchant then has the choice two courses. He can either keea taking the dust, or he can get a move on and overtake the per- haps make him swallow some dust. We notice that on the of him of right on other fellow’s other fellow and Pacific Coast they are trying to apply a arrangement which virtually at all which is hoped to preserve a steady and uniform trade, but it seems to be a poor way to help the dealers—this making the fast ones keep pace of the slow ones, for that is all it Grocer . non-dust is aimed retail manner of speeding and pace in the grocery amounts to.—Idea!l ee nn ll A ne Be True To the Firm. Stand pat for the firm. The fellow that knocks the man that pays him lhis salary is poor apology for a clerk. He isn’t fit to associate with Shun him. Stick up for it payroll. decent people. Praise your store. off the speaking, the knocker is a bad prop- osition, but when he knocks his store or zet Generally he comes pretty nearly being a hope- W. E. Sweeny. {less case. ~Ceresot a Flour Spring Is a high grade Patent Made tor and sold to those who want the best Wheat JUDSON G Distributors GRAND RAPIDS, MICH. ROCER CO. eae et tid ie i MICHIGAN TRADESMAN July 27, 1910 WO . ~ aaa ne ? ei —— _ a = Dangers Attending the Bride as a Reformer. Written for the Tradesman. Of all the brides of Jung probably there is not one who is not trying or will not try to break her John or Fred or Henry of certain habits or peculiarities which are distasteful to her. This reforming tendency is not a bad thing in itself; in fact, it is a very good thing. When two people are to walk a long distance together ii makes it far easier and pleasanter for both if they get into a way of keeping step. The wise little bride will “get a going” with her correc- tions before the honeymoon is over, for then the young husband will be very glad to drop off any little idio- syncrasies of speech, manner or con- duct of which, perhaps, he is hardly conscious, but which, not being in good and correct form, get on her nerves. Happy the pair with whom it is in minor matters only that either one must make changes to conform to the likes and the other. For where the great fundamental ideas of right and wrong are not the same, where the ‘husband’s standards sre low and his aims ignoble, then it were better the nuptial knot never had been tied. Rare, indeed, is it that the wifely arms are strong enough to draw him out of the quick- sands of false principles and bad ‘hab- wishes of iis and plant his feet on the solid ground of moral rectitude. To return to reform in small things: Generally speaking, a man does not object to being reformed a little. He rather expects it. He knows he is not perfect and realizes his unworthiness. The normal male creature is, to use a theological term, “under conviction of sin” all the time. So ‘he does not take it unkindly when She, the great incomparable— She whom he has chosen from all cthers—gently suggests the desira- bility of improvement in some of his little personal ways. I savy gently suggests. I might well add thoughtfully and discrimin- ately and tactfully and in a manner suited to his individual temperament. For depends al- most entirely on the way She goes at it. Some women will put up with an annoying trait until the very lim- it of endurance is reached. Then there is a violent explosion. The man, taken entirely by surprise, naturally resents such “an awful fuss over nothing” and is not in a mood to make concessions to such a display of childish wrath. Had the wife called his attention to the matter while she could have done so quietly success or failure and without loss of self-control very likely instant and cheerful amend- ment would have resulted. Every man has his sore points— certain topics to which he can not bear reference; certain peculiarities about which he is unduly sensitive. Some women (not brides only but those who have lived with a husband a score or more of years) never can learn these, but go crashing along, hurting the poor fellow’s feelings and wounding his pride continually. Such work as this simply makes the aver- age man more “set” in the thing you are trying to change. Right here permit a brief word of advice: Little woman, if a kind Prov- idence has given you a good, steady, industrious husband, who toils faith- fully in your service, for whom “down town” has no allurements aft- er business hours are over, but who is well content to remain at home reading newspaper or magazine, just show a tiny bit of good sense and make up your mind that your man is about right as he is and does not need much reforming. Don’t “take the comfort out of his comfort” by nagging him because sometimes he throws his hat down instead of hang- ing it up or is a little careless about his grammar and says “ain’t” and “hain’t,” or because he kicks on wear- ing cuffs every day. Roman Catholic theology discrim- inates sharply between venial sins, stch as may readily be excused and pardoned, and mortal or deadly of- fenses. She is a wise woman who can make a like distinction and does not keep dinging away about some trifle that is largely a matter of indi- vidual opinion and not of vital mo- ment anyway. : As to carelessness and negligence and disorderliness about the home. those common masculine delinquen- cies so distressing to the neat, sys- tematic woman, there is a_ better method to deal with them than a continual fretful, “Don’t do it so,” or, “Please put that article back into its place.” If the bride has the ability so to administer the affairs of her household that it may be likened to a smoothly running, nicely adjusted machine, then the husband will fall into ways of system and order al- most without knowing it. If it de- volves upon him to attend to the furnace and buy certain supplies, he will see to it that these things are done. Since his meals always are on time, it is only reasonable that un- less he is unavoidably delayed he al- ways should be on time for them. From the readiness with which a man falls into the habit of saying to his wife, “Mary or Jenny or Katie (as the case may be), will you get out my shirt and stockings?” when he wants to dress, it would seem that in some previous state of existence every mother’s son of them belonged to royalty and had _ courtiers and valets and lackeys at every turn. A man does love to be waitcd upon. Nevertheless, since it may not al- ways be convenient to assist him, it 1s desirable that he get into a way of taking out his own belongings. It ought not to be difficult for him to do this, provided he has a dresser de- voted exclusively to his .things, and his garments, carefully repaired and made ready for use, are always plac- ed there in a certain order. But if confusion reigns in closets and draw- ers, so that the bewildered man has to handle a hopeless melange of Her collars, belts, rats, puffs, switches, blouses, veils, gloves, handkerchiefs and lingerie and still can not find what he is looking for, or finds it needing repairs before he can wear it, then the “Mary, will you get out my shirt?’ may be regarded as in- evitable. “As unto the bow the cord is, so unto the man is woman.” A habit or tendency which she may not be able to eradicate entirely, she may have the power to curb and keep in check. Of some thousands of brides whom T have known to try it I can recall five or six, may be a dozen, who have persuaded their husbands to forego tobacco for good and all. But there are many wives who do, and count- less more who might, if they had the tact and skill, hold their husbands to a moderate use of the weed and pre- vent their becoming filthy, excessive and obnoxious to others in their in- dulgence. Even in more serious dissipations, that the wife often has a great re- straining influence is proved by the rapidity with which many a = man “goes down” after he loses by death the companion who has been in truth and actuality his better half. Now, little woman, let me bring out one fact that will be hardest of all for you to grasp: The reforming must not be all on one side. You have your faults and failings (do I see your eyebrows lift slightly in as- tonishment?) and in this matrimonial school in which you have just enter- ed upon a long course of training you must take as well as give correc- tion. One reason why it is so unwise for a young couple to “live with the eld folks” is that it makes all this modifying process one-sided. There are three million other reasons why this rock on which so many. newly- launched matrimonial craft have gone to ruin should be avoided, but the one just given is enough to convince any sensible married pair. If the rewly-wedded go to her family, then all hands turn in to make the young husband over according to their pat- tern. If they try living with his folks, then the little bride has no chance whatever to assert her own individuality, but is kept busy con- forming to their long-established standards. To resume our theme, as I have hinted, it is most difficult for a wom- an who is a sort of model and is cor- rect and precise in all her ways to realize that, in the language of dear cld Widow Bedott, “We're all poor critturs,’ she with the rest. The sin of self-righteousness comes _ natural to this type of woman. She seems al- ways to be thanking her Maker that she is not as others are, shiftless, for- getful and likely to lapse from duty, or even as this arch offender of all, her husband. OF all women—and they are particular k¥id reigns supreme as queen of the whole disagreeable bunch. Very often she marches through life with her head high in the air, blissfully unconscious that she has a single failing, never having been brought to a proper sense of her own imperfections a solitary timi in her whole existence. Doesn’t this woman understand how to keep a husband in a state of centrition? Who does not know at least one such man, kind, considerate and forbearing — a_ perfect model compared with the usual run of hus- bands—but whom She manages to keep always in an apologetic state of mind, painfully aware that he falls far short of measuring up to stand atds which she has set unattainably high? This kind of man does not meet with my entire approval. It seems to me he is not keeping up his side, but is letting his whippetree drag on the wheel in a way greatly to his dis- credit. When he dies and every one supposes he has gone to a well-earn- ed reward, if I were in St. Peter’s place for a little while—a position fo which I am _ vastly unworthy—! should greet him in this wise: “My good sir, I find that in general deportment while on earth you are marked extremely high; but you neg lected one important duty and you'll have to go back. To let that arro- gance of faultlessness which your wife always manifested in degree grow and thrive and flourish until it was about the only thing on the premises that could be scen or felt, is a sin of omission that I can not lightly condone. You should hav: cone something about that, even if you had to leave undone some of those stunts in patience, forbearance and humility in which you ranked up so remarkably. You go back an' take that out of her. Then you may return and the pearly gates will swing wide open for your entrance.” Quillo. a a rrr A modest maiden of Mt. Pleasant played Copenhagen at a party the ether night, and yelled and shrieked and howled and ran behind the door and scratched the young man’s face in seven places, upset a_ kerosene lamp and kicked over the piano stool. and screamed at the top of her voice: and finally, when he kissed her just on the top of the ear, she fainted dead away and said she could never look anyone in the face again, and they led the modest, bashful maiden home. The next day she ran away with a married fruit-tree agent, with a hairlip and six children. ner Ennui is the price we knowledge, exasperating legion—this marked pay for 4 t BEEN Ge pe Pe 4 por te “ 4 r < 4 aia iw. ie thal ee MICHIGAN TRADESMAN 29 r - — canara HE ABOVE HALFTONES were made direct from the wood. This gives a crisp, Sharp detail that is lost by the indirect method. If you want cuts which will show the goods let us make them by this method, which is peculiar to our shop. & @ Halftones Etchings, Wood-cuts Electrotypes Qs | Illustration for all Purposes ‘h Booklets and Catalogues Tradesman Company, Grand Rapids, Mich. 30 MICHIGAN TRADESMAN July 27, 1910 THE YOUNG MAN. The Part He Plays in the Business World. The future commercial welfare of our nation will depend upon the young men of business now occupy- ing minor positions in our commer- cial enterprises. To become well balanced, capable business men, they must hew their way slowly and carefully, in and out, up and down the maze of monoton- ous routine and discipline. They must learn lead. They must be taught before they can teach. But here we meet the obstacle that is standing in the way of the success of thousands of otherwise deserving young men—and young women, too. They want to become the masters of others before they master them- selves. They see eminence and wealth in of before they can the business world on all sides them; they apparently lose sight of what labor and time and patience was empoyed before such eminence and wealth was acquired; the average young man in business is too hasty in his ambition. He unfits himself for the higher things in life because he is not con- tent to do the smaller, humbler, less remunerative things. This brings on a discontent and a dissatisfaction that eventually leads to a morbidness of mind which makes the young man al- most useless to his employer. Two-thirds of these business and complaints are due either over-worked imaginations or petulant moods which we allow to control us because we are too lazy to overcome them. And then again, we all like to in- dulge ourselves, more or less, in these mental flights wherein we wear mar- tyr’s ‘halos. The self-made halos are at first misfitting, but they are soon mould- ed to assume the proper shape if we nurse our imaginations sufficiently. This state of unhappiness and un- productiveness, caused solely by our own morbid thoughts and conjured feelings, could be treated lightly were it not in most cases mentally disas- trous. ills to I have known men and women whose environments, prospects and possibilities should have made them healthfully optimistic and ambitious, but because they had forcibly deceiv- ed themselves—because they had made themselves believe that there was no hope or future for them—had changed themselves into listless, un- ambitious, indifferent individuals. Nowhere is this unhappy, unfortu- nate characteristic seen and felt more then in the business world, among that class of employes who are ob- liged to commence with the less im- portant detail and routine work of a business. A man with normal faculties with which to think and work, who is al- ways complaining of the drudgery of lis particular work: who tells you that everyone else has congenial du- ties but himself; whose lids are al- ways muttering with that dread clause, “If I only had So-and-So’s work,” and protests that his superior doesn’t appreciate his work; and who is not content to steadily climb the lader of hard work that ultimately leads to that seemingly unapproacha- ble last rung, success—this is the man to whom I say with emphasis, “Know thyself.” those false ideas and with which you have webbed yourself; you are being en- gulfed in a mire of despair and hope- lessness that no one but yourself ‘has prepared, and you are getting in deeper and deeper by force of your own controverted mentality or mis- applied energy. Tear away hallucinations To be an employe as a beginner, in the greater majority of instances, may not be an_ enviable position. There is a certain amount of tire- some monotony, and there are, per- force, conditions of restraint against which we naturally chafe. It is a question whether we are going to make the best of such a situation, rise above it and acquit ourselves creditably or whether we will accentuate these ailments which we dislike; imagine other wholly fic- titious and unpleasant conditions and thus force ourselves deeper into the slough of despondency. If every employe would “know himself,” and not deceive himself in order to pacify whatever turbulent mental state in which he finds him- self, his work, his possibility and his individual happiness would improve 100 per cent. Catering to one’s moods shows a mental indolence that bespeaks a lack of character and is decidedly harmful. It resolves itself into a question of whether you can master yourself or not. He truthfully diagnoses his own mind, who acknowledges his own weaknesses and faults, doesn’t try to blame cthers for his lack of ability— this is the calibre of a young man who is bound to succeed in spite of eny and every obstacle. The strenuousness of modern com- mercialism has produced much that is hard and trying for the employe; but what is to be gained by mentally nursing and exaggerating such condi- tions? Yet this is what the employe who doesn’t know himself is doing. The man who doesn’t know himself is, or will become, a pessimist. How we all dread pessimists. How we all admire well balanced optimists. Par- ticuarly do we admire an optimist when he would be a pessimist if he gave way to his feelings. The employer who sees an em- p'oye working happily and energetic- ally at some irksome task that is monotonous and unremunerative will be favorably impressed with such work and will surely give promotion and advancement whenever the op- portunity arises. You may be a minor, unimportant cog in the wheel, but if you are an optimist (and optimism means “knowing yourself’) you will make your presence felt by all around you and you will succeed. This mandate, “Know thyself,” is who particularly directed to those who are in the “submerged” portion of the business activities. For these are usually the workers who kill their ef- forts by deluding their minds. The possibility of ever reaching the ether side of the wall that separates the employer and the employe is to them entirely out of the focus of their imaginative magnifying glass. They refuse to try to see and work toward it. But they let their imagination run riot to the other extreme. They pic- ture themselves as hopelessly down- trodden and ,brood over their troub- le, real or imagined, until the ele- ments of discontent control them. Instead of regarding the employ- er as one whose ingenuity and skill and patience have enabled him to build up and conduct a business of his own, and consequently made it possible for the employe to earn a livelihood, the employe whc refuses to “know himself” becomes imbued with the idea that the employer is tyrannical and a positive element to be feared and hated. When you hear, as I have heard, time and time again, young men say, “A man can not make money here; it was different when you started,” you can safely wager you have met a man who doesn’t “know himself.” He is trying to make himself be- lieve (and he usually succeeds in do- ing it) that the fault of his non-suc- cess is any and every other reason except that he is standing in his own path. In the wholesale and retail estab- lishments of Marshall Field & Co., there are approximately 3,000 young men employed, being about 30 per cent. of the total number of em- ployes. Among these 3,000 all types and kinds of young business men can be found, from farmer boys to col- lege graduates. Upon going through the individual records of these men, one can easily pick out those who know themselves, who know the ex- tent of their abilities as well as their You Should Have Our New Catalog of DEPARTMENT STORE EQUITMENT It contains many new fixtures of interest to the merchant Mailed free on request WILMARTH SHOW CASE CO. 936 Jeffersom Ave. Grand Rapids, Mich. Downtown salesroom—as S. Ionia St. Detroit salesroom—40 Broadway Prompt Deliveri S With our new addition we have a capacity of about know we give the best values. Let us figure with you whether you require one case or an outfit or more. Write for catalog T. GRAND RAPIDS SHOW CASE Co. GRAND RAPIDS. MICH , (Coldbrook and Ottawa Sts.) The Largest Manufacturers of Store Fixtures in the World Show Cases on $2,000,000 annually. We inferiors elsewhere. Opposite Morton House Klingman’s Sample Furniture Co. The Largest Exclusive Retailers of Furniture in America Where quality is first consideration and where you get the best for the price usually charged for the Don’t hesitate to write us. You will get just as fair treatment as though you were here personally. Corner Ionia, Fountain and Division Sts. Grand Rapids, Mich. ¢ \e ** ‘ “ey + e , se 4 4 Phe % sas Nersthaicie: « SS ee 7 July 27, 1910 possibilities ,and I am glad to say that this type of young man is in the majority. Greeley’s advice, “Go West, young man, go West,” is eagerly acted up- on by the young man in the East who leaves home and friends and conditions that are favorable to his welfare, because ‘he lets his ambi- tion get the better of him and is not willing to attain his hopes by slow degrees. He wants to leap from em- ploye to employer in one bound, In the West the same complaint is heard and men East i hepes of gaining fame and fortune. young go This nomadic inclination which has taken hold of so many of our young business men does not result in any good in the greater majority of in- stances. As the rolling stone gathers no moss, so, too, the restless young man, who is continually seeking new fields for his endeavors can accom- plish nothing to his material bene- fit. When I urge young men to “know themselves,” I am simply advising them to bring themselves out of the lethargic attitude which prevents so many from business. Do not wantonly deceive yourselves into believing that your efforts are not appreciated and that you have no bright prospects in store for They are real workers who strive the harder when conditions look bright and are more difficult. succeeding in you. less The employer wants men who can do things. No matter ‘how unimpor- tant, how mechanical your task may be, do it—do it right—and do it with energy and enthusiasm The employe who “knows himself’ is quick to detect his faults and will soon remedy them; he acquires an independence that the man who is false to himself can never command; for the man who “knows himself” is sure of his strength, as well as his weakness and know where he can as- sert himself, thus strengthening his own confidence and fitting himself for bigger work and better opportu- nities, The success of any business de- pends almost wholly upon the ability ot the employes. The employer knows this and is quick to see who is furthering his interests the most. These are the men who are in line for promotion and advancement, Ii you study the young man _ in business, as I have done, you will find that those who are steadily ad- vancing are the optimists who “know themselves.” John G. Shedd. ~~ Translated. “Popper,” said little Willie Billups, “what does the paper mean when it says that when it comes to getting next to the people, Colonel Binks has all the other candidates lashed to the mast?” : “That is the slang way of saying, my son,” returned Billups, “that for keeping his eye peeled old man Binks has his opponents skinned a mile. “There are people in this world for whom the English language is not good enough when they come to the expression of what few ideas they have.in their mental garages.” MICHIGAN TRADESMAN Cotton Seed Products, Cotton growers in the old days were put to a great deal of incon- venience in getting rid of the enorm- ous heaps of seed, supposed to be useless, which accumulated about the gins where the from the seed. fibre was removed In the State of Mis- sissippi in 1857 it was found neces- sary to impose by law a fine of $200 for each offense of throwing cotton seed into running streams of water, one favorite way of getting rid of the “nuisance.” A few farmers early dis- that when the seed was made into a compost, or exposed to the weather long enough to destroy germ life, it formed a very valuable fertilizer for exhausted soils and to- day some covered derivatives from cotton seed have a high value as fertilizers. The old careless ways of disposing of the cotton seed rapidly gave way as the population increased, as cotton became more widely cultivated and a knowledge of possibilities that lay in the cotton seed became more gen- eral. According to the census of 1905 there 7i7 matis | in| the United States crushing cotton seed, employing more than 15,000 workmen and utilizing a capital of over $73,- 000,000. To-day the number of mills in the United States is variously es- timated at from 800 to goo. Fifteen years ago the average price for cot- ton seed paid by the mills was about $10; now the seed costs the something like $28 per ton. About 4,000,000 tons of cotton seed will probably be crushed by the mills this year, and will therefore pay cotton growers something like $100,000,000 for a product that forty years ago was not only valueless, but often the source of considerable expense. From every ton of cotton seed about 40 gallons or 300 pounds of crude oil is obtained, plus about 813 pounds of meal, 725 pounds of hulls, 35 pounds of linters, the remainder consisting of waste, such as sand, trash of all sorts and moisture—-American Ex- porter. was mills ——_»~-.___. Difficulties of the Small Grocer. In the larger cities the chain stores, scores of “corner” groceries owned and conducted by one man or firm, able to purchase stock by the car- load at big discounts, have compelled the individual grocer to exercise his ingenuity to the utmost to keep his head above water. The department stores, chain stores and mail-order stores adver- tise their “specials” and “bargains” with the main idea of drawing you away from “your” grocer when you have some spare cash, and after you have bought of these “specials” and “bargains” you marvel that “your” grocer charges so much for the same thing, One reason he does, and probably the chief reason, is that the great ma” jority of his customers do not pay cash. Some of his customers never pay him. He can not purchase by the carload and sell a carload in a day. He must buy in small quanti- ties and on extended credit. Then after paying all his bills he must clear at least twenty per cent. profit to meet all expenses, allow for bad | debts and give him a living. —Barton| Wood Currie in Good Housekeeping | Magazine. —_-~-~ ____ Price Cards On Everything. | Some of your competitors may think they get results by not using price cards in their displays, but we can not see what possible argument there 31 “MORGAN” Trade Mark. Registered. Sweet Juice Hard Cider Boiled Cider and Vinegar See Grocery Price Current John C. Morgan Co. Traverse City, Mich. can be im favor of not using | them. The first thing a prospect | wants to know about a shoe is the price and unless you price it in the| window many a sale will be lost just| because the prospect will not take| the trouble to come in and find out | what it is. that By using prices, you give before it is asked and if the shoe and the information price appeals, | the customer will come right in and ask for them. Dealers who claim that it lowers the class of their store are in error. ‘With prices on the tickets in plain sight, it would seem to raise the standard of the store if you cater to high-priced goods, and under no conditions can we believe that the using of them would be harmful. ——_>-+~____ Easy To Get More Trade. For a dealer who means business. it is the easiest thing in the world to get people to co-operate with him | to that end. ‘Write to your manu- | facturer and tell him what you want | and he will unquestionably help you to get it. Many of them have elaborate advertising department| which is in touch with all sorts of| new ideas and plans and can get for the nothing a manufacturer likes to see so much as a wants to make things being equal, this sort of a| dealer will get the best treatment} every time. an | some of| these you asking. | There is who} Other | man an effort. 9 : : . A USE THE $y)” 10NG DISTANCE SERVICE MICHIGAN STATE TELEPHONE CoO. | Your customers IP SEALED BOXES! —menamaneeccmamemns $ ammsemeeneemeenncn ne 2” Boxes-G60in case (120!) 5! Boxes- 241n case (120!2S) BEST SUGAR FOR TEA AND COFFEE! exchanges in its system. GROWTH INCREASES INVESTMENT But added telephones mean at once increased income. CITIZENS TELEPHONE COMPANY Has enjoyed a net growth of more than 200 telephones in its Grand Rapids Exchange during the past two months, anda great growth in others of its many exchanges and long distance lines, MORE THAN 10,460 TELEPHONES In its Grand Rapids Exchange alone, and about 25,000 telephones in other It has already paid FIFTY QUARTERLY DIVIDENDS And its stock is a good investment. INVESTIGATE IT so that it now has 32 MICHIGAN TRADESMAN Fuly 27, 109 dressy. And they are so easily clean-}dicts of | manufacturers, travelins ed and polished. Really the busy |salesmen, retail shoe dealers; and 4) business man of to-day hardly has|timately arrived at the conclusion The Accredited Styles of Shoes for IQIr. Written for the Tradesman. The National Boot and Shoe Man- ufacturers’ Association of the United States appointed a Styles Committee. Unlike some committees which are appointed by certain organizations for specific work, this Committee actual- ly got busy and committed. The Styles Committee by the National Boot Manufacturers’ Association held its first meeting in New York on the 22d of last March. For the sake of facilitating its work this rather un- wieldy Committee divided itself into several sections for the purpose of considering the needs of the several branches of the shoe business. appointed and Shoe Retailers throughout the country vho have kept in touch with the work of the Association will be in- terested in the report of this Com- mittee. The report is, to be sure, composed largely of recommenda- tions, together with a liberal sprin- kling of prophecies as to leathers that will continue to be popular favorites and leathers that will go tardily, if at all. There is just enough of this pro- phetic element in the report to make it interesting to read the report now, and then watch developments later; just as we read what the weather man says and then keep an outlook to see how close he comes to hit- ting the nail on the head. But in say- ing this I must not be understood as making sport of the Committee’s work, or of doubting for a single mo- ment the wisdom of the appointment of such a Committee. Insofar from this, I think this is one of the most significant and resultful things the National Boot and Shoe Manufactur- ers’ Association has done for many a day. What if the Committee on Styles does miss it in a few details? They have done their work well— and let us not forget this is a first tentative step towards a day of bet- ter conditions. Gauging Shoe Styles Important. If the shoe dealer only had a magi- cal horoscope by means of which he could determine beforehand, with a reasonable degree of certainty, what will go and what will not go in the matter of footwear—well, in that event he would be on Easy street pretty shortly. It is this trying to gauge the future demand by measur- ing present tendencies—this ever vig- ilant, nerve-wracking search for the popular sort—this talking with shoe salesmen of every type. in our effort to run down the valid clue—this is the thing that makes the shoe deal- er’s head toss uneasily on his pillow at night. So if the Styles Committee ap- pointed by the National Boot and Shoe Manufacturers’ Association can give us any help at all, however slight, their work shall not have been in vain. Personally I am inclined to think they have given this help. To begin with they decide unani- mcusly on a cut of 10 per cent. i1 the number of styles to be carried in the sample lines for 1911. To many a small dealer that recommendation (provided it is carried out by the manufacturers ) will be. a boon. With the shoe dealer whose capital is limited the amplitude of present lasts and leathers a de- cided hardship. His money will go enly so far—and he doesn’t want to stretch his credit to the breaking point; and then his customers are oft- en bewildered by the various leathers and lasts; and the result is that he has each year a large quantity of left-overs which have to go into the semi-annual clearance sale at prices considerably below their actual sell- ing value. This cuts in on the total ret profits of the year’s business. ~ of shoes) 1s On the score of sheer prophecy the Styles Committee sees a growing de- mand for women’s tan shoes. This verdict is, of course, based upon a iarge number of reports received from various sections of the country. There may be (doubtless will be) lo- cal sections in which the increased demand for women’s tan shoes will not be appreciably felt. So after all the individual shoe dealer isn’t ‘help- ed so much by this prediction; for its application to the individual will depend upon local condtions. But tens make a good, comfortable shoe for women’s summer wear—and per- sonally I hope the prophecy — will come true. I like tans on general principles—tans for men, women and children. Think they are the most ideal summer shoes ever invented. But that is merely my opinion; and if you disagree with me I will not argue the point. The Styles Committee also thinks there will be a strong call for glazed and dull kid leathers. And then they say that “shiny leather will continue popular” (which we might, perhaps, have inferred, even if the Committee had not expressed itself on the sub- ject). As a matter of fact patent leather has become a staple. I doubt very much whether men and women will ever cease to wear patent leath- er for dress purposes. Patent leather shoes are unquestionably hotter than tans or glazed and dull kid and calf leathers; but they look neat and time for any other sort of footwear. Shorter Vamps Prophesied. The report the Styles of Com- mittee on the score of vamps really amounts to nothing more than an en- dersement of the well known tenden- cy this which has ob- tained for some time. The Commit- tee thinks well of the short vamps; in direction and goes so far as to specify the length of the same. According to the Committee, the vamps will be 3. 3% and 3% inches in brevity. In order to arrive at an intelligent ex- pression concerning this short vamp the sifted lot of ver- Committee testimonials, proposition through a that short vamps are making goad: that the people like them—and in human probability will continue to like them if they appear in the new The secret of the short vamp vogue lies in the known fact that makes a large shoe look small. |, all well this very good and sufficient reaso, manufacturers—and especially manu Mayer Martha Washington Comfort Shoes Hold the Trade NEN aR nT Wholesale Shes | 146-148 Jefferson Ave. AND RUBBERS Selling Agents BOSTON RUBBER SHOE CoO. DETROIT : ros bar doka GRAND RAPLDS / Salta This is One of our new Pen- tagon Welts in Gun Metal. Ab- solutely right in style and superior in wear value to any $3 50 seller on the market. And there are others. If you need a line that com- bines better than ordinary wear with cor- rect style you want Penta- gons. Rindge, Kalmback, Logie & Co., Ltd. GRAND RAPIDS, MICH. Tichtiedinenebhinneniin VRHVTOTOOPVOOSOPOVSVSHOTOVESD 00S, SOBROREM BORE BEEBE EEO ALEDERMGBEE OLE ABR BED RABE GH x | ‘ es 2 A t UR encers 5 Roemer Ns, i Le - 2 4 A a a a> FASS SSSSSEASSRES NGEGHE EGO SSASEMAEGESSOAAAGEARGARBERE CEE July 27, 1910 MICHIGAN TRADESMAN 33 facturers of modish shoes for young women’s wear—will continue to put out the short vamp varieties. Another prominent feature of the shoe which received the attention of the Committee was the toe—and es- pecially the toe of women’s shoes, It was the verdict of the Committee that the toes of this class of foot- wear should be rounder. Narrow toes and the extreme knob effect in wom- en’s shoes were both censured. One of the surprises which the Commit- tee sprang upon: the Asociation was its decision in reference to heels for the 1911 shoes. The Committee pro- rounced in favor of lower heels and recommends that they be built from 15g to 17g inches in height. In view cf the heels which are now being used both in this country and abroad, this is a somewhat drastic departure. The Englishwoman (who according tc a recent newspaper statement is taking far larger sizes in shoes than in former days) totters along in shoes which have heels ranging from 244 to 3% inches in height. And even in this country one can see on the street perilously tall heels. The deal- er can not but wonder how the mod- ish young woman of tott is going to take to these lower heels. How About Strap Pumps? Some little while ago it was thought that strap pumps were on the wane in some of the large fashion centers of the East; particularly in New York, Philadelphia and Boston. But it is evident strap pumps were + ag ‘ aoe bo ogi a H : ~ } ee eee e * + tice { better received elsewhere, for the ; Committee decided in favor of them. - @ So, if you have any “strap pumps” : en hand (as you doubtless have), do \ 4 not immediately conclude that they * are valueless; maybe you can sell ~ -_ the left-overs next season. The Com- mittee is also favorable to “one and two eyelet ties.” No specifications, recommendations or prophecies are made with reference to colors. So the dealer will have to fight that problem out the best he can in the light of experience and local tastes. everywhere will ease up on the ooze or suede proposition. How about bluchers? Will they be worn next year? “Nixy,”’ says the Committee. But just where the Com- mittee gets the cue for the expressed judgment with reference to bluchers “doth not yet appear.” Bluchers look good to me. They can assuredly be made with that all-desired somewhat which the advertising man_ calls “class.” And there are some evident advantages in the blucher type. With many people at the present time they seem to be favorites. And the pat- tern makers haven’t broken with the blucher idea. But doubtless the Committee is basing its judgment up- en facts and statistics which point that way. Significance of the Committee’s Work. The significance of this whole thing lies, not so much in what the Com- mittee appointed by the National Boot and Shoe Manufacturers’ As- scciation actually did, but in the very idea or purpose of the Commit- tee itself. It indicates that the Na- tional Association is actually begin- ning to work in a concerted manner upon some very vital problems which we share in common. If some una- rimity can be had with reference to forthcoming styles; if the average shoe dealer of the smaller towns and communities can know, in a general way, what the accredited thing is to be for the new season; if some of the all too numerous styles, varieties and types can be cut out; if some of these sporadic “ultra” and “freak” shoe creations can be eliminated—in that event the shoe dealer will be greatly helped. It seems to the writer, therefore, that this Committee of the National Association is a significant thing in modern shoe merchandising.. It does not mean dead uniformity and same- ness—for each shoe manufacturer will still have ample scope to put indi- viduality and that differentness- Canvas Shoes, Suedes, Bluchers, Ete. The Association’s Style Committee delivers an opinion upon several other points of interest to retailers throughout the country. For instance, 4 } af enarariE ' “ on the precarious white canvas prop- iy Osition there is a note of assurance. { The Committee thinks white canvas . «= Shoes for women’s wear—and more particularly in the better grades— will still continue to be favorites in ial those sections of the country where they are now in demand; and that this demand will become more gen- eral next season. As far as all indi- , cations go up to this time, it looks good for white canvas shoes for the spring and summer of ro1t. The Committee discourages the continuance of ooze and suede shoes and not without reason. Suede leath- ev is not adapted to the requirements ef shoe manufacture. The surface will mat down in spite of you. No matter what sort of dressing is used more or less complaint will arise. While they make “classy” looking } shoes, they are really impractical. It ” is to be hoped shoe manufacturers oe” 2 “ element into his shoes — but it means sympathetic co-operation, first amongst shoe manufacturers them- selves and then the establishment of better relations between shoe manu- facturers and shoe retailers. Cid McKay. ——_+--—____ Rubber Made From the Skins of Ba- nanas. Find a substitute for rubber in the most common of its forms in the larger manufactures and you will have feund your fortune. London’s wild ciaze for rubber has been pointed cut as the maximum show of its ne- cessity and its comparative shortage. But the minimum of manufactnrer’s interest in the production and corre- sponding cheapness resembles a rout. Just now some one has discovered 2 meager substitute to be obtained irom the skins of Martinique banan- as. Pressing the skins of the green bananas, a cloudy exudation will yield 20 per cent. of solid rubber substi- tute, while in the dry and ripened skins the average is about 7 per cent. If the experiments prove successful the canned banana seems a certainty of the future. PROSPERITY REIGNS The Savings Deposits in the State Banks cf Michigan show an increase of over $33,000,000 for the past year, and this is exclusive of the in- crease of deposits in the National and Private Banks of the State. What does this mean to you, Mr. Merchant? It means that the farmers and the working men and women of this State have had steady employment, and in spite of the high cost of living now have 25% more money laid by for the win- ter’s necessities than ever before. There is, therefore, every reason to be opti- mistic relative to fall business. Are you prepared for it? If you have not yet bought for fall, drop us a card and our salesman will see you at once. Hirth-Krause Company Tanners and Manufacturers of Rouge Rex Shoes Grand Rapids, Mich. > am ——— CAE YJ ey Ys; Y Pe ao a LES ( Vi VOTE es x Ae g E SiN cate ee ies Se Y =e, ee, or or ae ANNOUNCEMENT @ Our general offices and consolidated Dixon and Chicago Shoe Stocks are now located in spacious new quarters at 241-257 Monroe Street and 135-143 Market Street, on the northeast comer. All our various lines of shoes, including Wales-Goodyear Rubbers, will be carried in stock at Chicago. @ “Red School House’’ shoes for boys and girls, “‘ The Ameri- can Beauty”’ line for women, “The Watson” and “Civil Service”’ shoe for men, made of the best always, has given these brands their reputation as Universal Sellers. @ We invite your inspection of our new quarters and Sample Lines. WATSON-PLUMMER SHOE COMPANY Exclusively Manufacturers CHICAGO AND DIXON, ILLINOIS 34 MICHIGAN TRADESMAN July 27, 1910 Some of the Methods of the Fakir in Business. However much it may delight us to see the fakirs on the street re- move silver dollars from the ears of the interested spectators and what- ever joy we may derive from the P. T. Barnum spirit of an occasional humbug, we certainly do fail to rel- ish any efforts at faking in the re- tail business. Spending money for pleasure and spending it for mer- chandise are entirely separate and different cases. The same person who would pay 5 cents for a half-sized bag of poor peanuts at a country circus would resent paying two cents for a penny newspaper purchased a_ hun- dred miles away from the place of publication. But it seems that our business life is full of trickery and fakerism. The magazines have been busy for months digging up some of this rotten work and even now several of the trade press are at work exposing the dan- gers and wrongs of the “Sample Shoe” stores. We deplore this con- dition of things which shall furnish matter for all these sensational arti- cles, and yet we know that many of them are largely true and need the taking over which they are getting. The rush of the hour seems to be the cause for much of this fakir work. In the effort to outdo a com- petitor the method of doing things is often lost sight of and the good or harm which this same method might do is not considered for a single in- stant. Modern merchandising de- mands that certain practices be main- tained which are producers, but when these same practices are continued to the point of absurdity, they approach the realm of fakirism. Take, for ex- ample, the fire sale. Many stores of these have no real cause for such a sale and even when they ‘have a cause the merchandise sold is mostly fresh goods for this special purpoe. Quite often damaged goods are procured in order to carry out the “damaged” idea, and these are very often sold SHOE Big Saturday ‘“‘It doesn’t seem show in my window, the boys all come around Saturday and insist on buying THE BERTSCH SHOE GOODYEAR WELTS FOR MEN The man who has seen them can’t forget them when it comes time to buy shoes. The Bertsch Shoe will increase your trade —increase the prestige of your store—-and will unmis- Take two minutes’ time to mail a post card request for samples today. HEROLD-BERTSCH SHOE CO. Makers of the Famous H B Hard Pan and The Bertsch Shoe Lines Grand Rapids, Michigan shoes | CE TRADE MARK °% J 2 “4 Ns ‘ ‘es ey he » ith 11S rd, ¥ it 2 ily j tle a 1s- ‘, S- > th “d Y- it ‘ nd “4 iS- 5 ire e- ne he : %. ve ~4 in ‘ i he 4 n- \ nw ler ; * en i aa if to } he *) FF n- - en yn- r, Pr- + oY Is. { an a : “ Ae - as 7 Fo 4 « ~ 44 ris s ie ~ es * 7) i >) 4 } i +) <\ July 27, 1910 Why the Cost of Living Has In- creased, Written for the Tradesman. Not so much is said just now as a few months ago of the greater cost of living. Conditions are not so very much different. The dollar will not go much of any farther than it did. But the American people have apparently made their kick and then settled down to an acceptance of the situation, which is quite character- istic of us. It does cost more to live as everybody who lives in town will freely testify, but if we lived as cur grandfathers lived would the ex- pense after all be so very much greater? In the old day nearly every- body had a garden patch and raised for themselves the vegetables they used; now in city life we buy all that we consume. The custom used to be to own a cow and chickens, now we buy our milk, butter and eggs. In the old day we were content to wait .or the changing seasons to bring us fruits and flowers at the appointed times of the year; now we_ have strawberries in March, new potatoes in May and June, peaches in July and lettuce, radishes and cucumbers all the year around, and going to the distant South or; drawing upon the greenhouse for these delicacies nat- urally makes them cost more. In the old day the pump was good enough water works for the best of us; now we turn a faucet in almost any part the house and the water flows without effort on our part. Starting the kitchen fire was once a regular early morning duty of the head of the house and splitting the wood the chore of the boys, but now we strike a match, turn a little handle on the gas range and the kitchen fire ready for business. We used to have one room warmed by a big stove fire, either wood or coal, and all the rest of the house was cold in winter; now the whole house is warmed by fur- nace or hot water. We used to use the wash tub set by the kitchen fire on Saturday nights and bathe our anatomy a section at a itime; now we have a beautiful creation in white enamel supplied winter and summer alike with hot and cold water and we go in all over. One oil lamp for the living room used to be enough for the ordinary family to gather around to read by or write or sew; now one gas or electric light in every room and no lamps to fill and no wicks to trim. In the old day if we had a message for a neighbor we went, sent or waited; now we telephone. The telephone bill of Grand Rapids alone is more than $500,000 annually, or about $5 a year for every man, wom- an and child of us, and everybody either directly or indirectly helps to pay. The church social or the neigh- borhood party and an occasional lec- ture used to be our amusement, now we go to the theater, the vaudette or the vaudeville, not once in a season but every week and sometimes often- er. In the old days when a picnic was given the young people piled into hay racks and the older folks went in carriages or wagons’ with lunch baskets, and the day was spent in having a great time but without the fun costing a cent. Now we go ot is MICHIGAN TRADESMAN by street cars, not once in a sum- mer but often, and the day is not complete unless we see all the side- shows and absorb lots of ice cream and soda water and come home broke. It certainly does cost more to live, but really would it cost so very auch more if only we were willing to live as our fathers and their fa- thers lived, with the garden patch in the backyard, the cow, the chickens, the wood fire, the wash tub for bath- ing, the pump, the oil lamp and all the other crudities we once got along with? It costs more to live, but really is it the necessaries or the accessories that make the bill higher? One Hundred More Buyers Than Ever Before. The opening of the fall furniture season is now over except for tne tag ends. As a whole the season has been very satisfactory. The buying nas not been as heavy as in some other seasons, but the initial orders are sufficient to insure several busy months for the factories, and the prospects are excellent for a good volume of mail orders. The season has been notable for the large attend- ance. The buyers on the market ex- ceeded 1,200 in number, compared with a previous best record of 1,120. Among the buyers were many for whom the visit this season was the first. All sections of the contributed to the first comers, but the South, Southwest and Middle West were especially strong in this class. These név buyers for the most part were~from the smaller towns. The small town trade as a tule does call very extensively for high grade furniture, but the lo- cal manufacturers were nevertheless glad to see the strangers. Coming to market has an educational value for the dealer. To ii liry S $ oO el (Oi Rie ; (=e a SS (= a ; 2 | i eae y He ry os “am MR WE ig EA lb Jb RD) 3 é By ag f LIA CS | SELLING GOODS. The Right Way and Wrong Way To Do It. Dear Jim—Remember Bill Hicks who bought the manufacturing and ssles rights of a patent churn and started to make his fortune? Bill was a good mechanic and soon made up kis stock, but when he came to sell— that was a different story. Made a trip out in the country and didn’t get rid of a single churn. Took me over and showed me the stock of shiny new churns that would not move and then, out of the bitter depths of his experience, Bill blurt- ed out: “Say, it’s easy enough to make a thing, isn’t it? It’s only when you come to sell it that there seems to be a conspiracy against you.” And when Bill thought of the toil- some days he had spent over his plans and bench, and of the care he had taken that each churn should be just right, he unloosed another observation. with him then, but since I have found it contains more than a mor- sel of truth. It is this: “No matter kow good it is, if it won’t sell, it is no good.” For a business man who can’t sell, and sell to advantage, is about like | a one-legged man in a foot race, No matter how good the one leg is there isn’t much chance of winning a race because of the lack of the other leg. In the plumbing and steam heating trades the sales end of business is often scamped because the selling ap- parently takes so little time. You can handle, say, twenty-five or fifty big jobs in a year. Compared with the time that it takes to do them, the time it takes to get the work seems small indeed. But that doesn’t lessen the importance of busines get- ting by any mean. Because it takes only half a day to plant a field of corn is no sign that planting is not | important and that it does not pay | to use good seed. Then it takes longer, you do more and more indirect influences come in- to play in business-getting than is commonly considered. You get busi- ness because your customer favora- bly knows and likes you or your work, or both. Getting this knowl- edge to him constitutes advertising. Advertising Not All of Selling. Now, one mistake that I made, I want you to keep from making, which is this, the mistake of think- ing that advertising is all there is to selling. How I came to get that no- tion was through seeing the posters which the big advertisers used to have up around town. Right opposite I didn’t exactly agree the shop was a big eight by twenty- four foot bill board. The bills were changed each week, and I got to thinking because it was always suc- cessful firms that put up those bills that that was all that was résponsi- ble for their success. But I have found out that advertising js only one manifestation of the selling game— that there are a thousand ways of ad- vertising for business. You Are the Best Advertise- ment. First of all, I like the idea that ithe man himself is the best adver- itisement of the business. Why, you |can’t walk down the stret but you |advertise yourself and your work fav- |orably or unfavorably. Take Jake Jeffers, who had a carpenter shop inext to mine for eight or ten years. Jake couldn’t go two blocks for a | pound of ten penny nails and get iback inside of two hours. Often he |would spoil the entire forenoon; drop \in two or three places to buy some- |thing for his stomach’s sake (not ab- isolutely needful either), visit around going and coming. Then Jake would kick because the big jobs used to pass him by—some other carpenter would always get the big contracts while Jake would get a little patch- ling or repairing that the others jwould not look at. Folks had fig- ured out that a man who couldn’t buy ten cents’ worth of ten penny nails and get back to the shop in ten minutes wouldn’t be any great shakes on a big contract where every move had to count. So your advertising, like a great many other things, begins with your- self. That is the place to begin in a selling plan; make yourself a fav- \crable advertisement for the busi- ness. Here’s the way—as it strikes me—to do it: Associate With Men Who Can Help You. The men that you associate with iday by day, not only form certain |Gefinite ideas about you, but they ipublish those ideas—give them pub- licity. So your business reputation depends to a great extent on the ac- curacy with which your associates observe, and the favorable publicity that they give those observations. This means that in order to get busi- ness you have to associate with the men who give business. For the “big” men—the leaders in the town— are the ones who are the centers of the circles of influence, and these men not only form better ideas of you, but they give those ideas wide circulation; and by a happy coinci- dence they are the men who are hav- ing and are going to continue to have work done that you can do. Every means for making new ac- quaintances and cementing more firmly the old is open to you. Clubs, associations, lodges — these have many men in their ranks that you ought to know from the standpoint of life as well as the sandpoint of business. You ought to give men the chance to do you a favor be- cause your type of man always gives equal favors in return. Hoarded fav- crs, like hoarded dollars, do no good! Favors must be put in circulation to get any good from them. I never think along this line but 't reminds me of what Jap Perry said about business-getting. Jap was a great hand to figure on small ways of getting business—was great on small jobs. Never happy unless he was tinkering away time on some- thing—no time to go to church or clubs or lodges—always puttering around the shop on something about the size of a pin point—and about as important. He knew his own fail- ing—often laughed at his micro- scopic proclivity, as he called it—and would say: “’Pears that the trouble with me is that a penny within easy reach looks bigger than a twenty dol- lar gold piece a few feet away.” Now that same spirit keeps many a man from becoming a business-get- ter. I know that you are not handi- capped that way, for any man who takes his trade paper, reads the best technical books to be had and is Past Director of the best lodge in town and Columbia Batteries, Spark Plugs Gias Engine Accessories and Electrical Toys C. J. LITSCHER ELECTRIC co. , Grand Rapids, Mich. J (a ttt TRADE WIN N E RS HH Pop Corn Poppers, Peanut Roasters and 4 Combination Machines, MAny Srv_es. < Satisfaction Guaranteed. : Send for Catalog. «8 KINGERY MFG. CO., 106-108 E, Pearl St. ,Cincinnati,0, WALTER SHANKLAND & CO. ~* 85 CAMPAU ST., GRAND RAPIDS, MICH. << Mich. State Sales Agents for The American Gas Mach. Co. Albert Lea, Minn. ” Acorn Brass Mfg. Co. . Chicago E Makes Gasoline Lighting Systems and j Everything of Metal 4 Mica Axle Grease} « : Reduces friction to a minimum. It saves wear and tear of wagon and harness. It saves horse en- ergy. Itincreases horse power. Put up in 1 and 3 Ib. tin boxes, Io, 15 and 25 lb. buckets and kegs, half barrels and barrels. i an active member of two or three ' Ys v trade societies, is bidding for big Hand Separator Oil 7 business in the future—is exercising the broad principle of business-get- Is free from gum and 1S anti- as ting in other wotds. And I want to|} rust and anti-corrosive. Put up & put myself right on record in black in 4g, t and § gallon cans. “< amd white that those methods are the |) ——————- se > methods that get big results. STANDARD OIL CO. ‘, Now I have watched this business- Grand Rapids, Mich. ‘ geiting game pretty close since he- SSNS SSANS IN = 4 . N SS QQ nara *, NS “ISN NEE * SS “SSQQ RS J aw 8 SSS = . 4 N ROS ¢ Sss37s SS a SS SAssg739 SS SOQ GQ 2 ~WMIs SY “75 SSQQ . SWC 4 \\ SX 3 Py zy ] KW «f SEQUIN | + Sm, (AUSSIMPLE SS ON ONS 7 ANS yi SSRs 52255233 G754;5 y 4 7 PS \ANDSSIM gf DWN » e FOSTER, STEVENS & CO. Grand Rapids, Mich. Exclusive Agents for M chigan. Write for Catalog. ‘2? » 4 a= CLARK-WEAVER CO. : «4 The Only Exclusive 2 Wholesale Hardware House > In Western Michigan ; ‘ “ 32 to 46 S. Ionia St. Grand Rapids, Mich. - me? 1910 gs ed. 41,0, 0. halls llentlhalbadaclhegs July 27, 1910 b ie ¥ aa “ae \ iyi oe % Boe! <> 2 - germs in the Chicago River. When a » man tries to get you to do publicity . stand keying-—may get business; ‘result tests, fore I enlarged the shop, and I have come to the conclusion that there is &@ certain relationship beween the business you get and the price you pay to get it. So long as you don’t Pay too much to get it, spend every dollar ungrudgingly. But grudge the dollar that is thrown away—that marks the point at which you paying too much for business. A Good Plan To Leave Publicity Advertising Alone. It is not the amount you spend—it is how you spend it and what you make it do for you. First of all you have two broad methods of business- getting, the indirect or publicity meth- od and the direct or “ask-for-it” method, as your cousin, who works in an advertising agency here, calls it. There have been more commercial crimes committed in the name of publicity advertising than there are are advertising—to plaster your name and the fact that “Good Plumbing Is Done at Burton’s”—across the inof- fensive landscape somewhere — ask him one question—just one. Ask him, “Can I tell surely what busi- mess | get from that advertise- ment?” Say to him that when you hire advertising you want to know what work it does just as much as your men that you hire. Advertising that you can not check, that won’t but you can’t trace the business you get from it you lose the chance of training yourself as to what pays and what does not. Now, Jim, I know this does not agree with a lot of good men in our business, and if you introduce the sentiment into a talk before the aver- age convention you'll have a lot of good talkers get after you—(it is to their interest to). But you can al- ways answer the most specious argu- if } ment in favor of publicity mehods by the questions, “Why do you object to time-clock and work record meth- ods on an advertisement any more than on an employe? If an employe can not make good by the severest he thas to go, doesn’t he? Then why advocate methods in advertising that won’t admit of a test? Would you employ a man who objected to ‘having his record kept— ot who had to work so you could not keep track of ‘him? The most hardened publicity ad- vocate simply can not get away from these questions. The better the prod- uct the more stringent thé test it asks, Now, having laid the ghost of prof- its from “publicity” (except, of course, the favorable publicity you as a man and your business asabusiness com- mands) let us see what sure meth- od of business-getting we have left. Somehow I believe that there is no other man in the world can get busi- ness for you like yourself. So get your list of probable builders, buyers and those who will want repairs and call on them and get the matter of future business before them in the tight way—which is this: Observe the rule of talking from the other man’s point of view. Talk their business—their interest MICHIGAN TRADESMAN —their comfort, when you go busi- ness-getting. There was Dick Grif- fin, for instance. In Dick’s office was a radiator about three feet from his back—heated him up so that he was as tender as a hot house plant. Dropped in Dick one day and said, “Dick, you'll get a lot more comfort out of your office if you swing that radiator ‘round and put it back two feet more.” Dick was sort of luke warm on the proposition, but t kept talking about his comfort and how he ought to use himself the best he could—for his firm couldn’t get along without him—which was so— until the finally had it done. It was vot a particularly paying job—only nine forty all told—but three years after when Dick put up his new house the firm of John Burton was the one to get the contract. All be- cause I talked Dick’s comfort to him —pictured the benefits he would get until the cost was forgotten. Why, I’d hate to say how much business depends on this one solitary principle—this idea of talking the prespective customer’s need first—of putting it ahead of everything else. So, in soliciting business, always keep in mind “the other fellow’s” need. When you set out to learn more about advertising ,you have your choice of two methods: The first one is imitative, the second constructive. As you run through your advertising matter study the good advertising— the kind that stands out from the rest—then try those methods. You'll make mistakes--but you'll learn— learn a lot more than the best ad- smith in the world could tell you. In a year or two you ought to get so you can put together a pretty good advertisement. The other way is better. You think up the points of appeal which your business has and ’round those talking points you build an advertise- ment—thinking meanwhile of what influences your reader the most. This is mostly liable to be “com- fort,” “style,” the “good opinion of others,” or some other quality which will act as a lever with your pros- pective customer. And the literary polish? Why, get that smart young fellow on the pa- per to tighten up the loose joints in grammar, if any there be. John Burton. ——_-o<2-2__ Misdirected Energy. Misdirected energy is the thief of time, as well as procrastination. ‘We are all busy doing something every moment we are awake. Energy is always working. The question to de- cide is, whether or not it is working as it should, doing that which is best for us. It is a sure sign of growth when the “still small voice’ becomes a loud talker. Encourage the voice of on conscience by acting on its good suggestions. J. C. Rahming. ———_-&?>—>—___—_.. Optimism and pessimism are large- ly matters of personal prosperity or poverty. —_+--—__ No man ever got any important place by teaching other people their places. Advantage of Six Wheels on Car. Many American railway carried on trucks which | cars are! have three! pairs of wheels. This construction almost entirely prevents the jolting in passing over the ends of rails which is so annoying when the old style of truck with four wheels is employed. [When the front wheel of a four wheeled truck has passed the last of the cross ties which support the rail on which the wheel is rolling the end of the rail is bent downward by the pressure exerted by the wheel, | which is equal to about one-eighth of the weight of the car. Hence the)! wheel strikes violently against the end of the next rail, which is not| correspondingly depressed, The front wheel of the six wheeled truck reaches the junction of the two. tails before the middle wheel has passed the last cross tie, so that the) middle and rear wheels rest on the’! rigid part of the rail. In these condi- tions there is no tendency for the flexible portion to bend. mains straight and in line with the next rail, and no jolt is produced. In order to accomplish this result the distance between the two cross ties nearest the junction must be less than the distance between two consecutive axles of the truck. The rail re-| We have recently purchased a large amount of machinery for the improvement and better- | ment of our Electrotype Department and are! in a position to give the purchaser of electro- | cypes the advantage of any of the so-called new processes now being advertised. prices are consistent with the service ren- dered. Any of our customers ean prove it. Grand Rapids Electrotype Co. Hi. L. Adzit, Manager Grand Rapids, Mich, Established in 1873 Best Equipped Pirm in the State Steam and Water Heating Iron Pipe Fittings and Brass Goods Electrical and Gas Fixtures Galvanized Iron Work The Weatherly Co. 18 Pearl St. Grand Rapids, Mich. Our | 37 { Just so sure as a man is judged by the company he keeps, so you will be judged by the goods you hand to your customers. satisfaction, create confi- dence and friendship, and result in largely increased repeat orders. { It’ { ‘“‘SUNBEAM’”’ Collars preach their own lesson in the way of comfort to your horse—longer and better service— and avoidance of repairs. “ They give your store an in- dividuality no other goods of the same kind could trade received in consequence is of a steady, improving kind. profits will be larger every day. NOW? Our catalog No. 7 will tell you—drop us a postal for it TODAY. You can’t get away from the trutl nishes quality gets more for his goods—they go to more desirable trade—give lasting Why not learn ‘‘SUNBEAM ”’ | | WY WN NY Soe Ve eS. Co ZZ “SUN BEAM=- = TRADE -MARK — The Mark of Quality on Harness and Collars s simply logic, that’s all. Harness and give, and the Your more about goods RIGHT BROWN & SEHLER CO. GRAND RAPIDS, MICH. 5 b The Handy Press For bailing all kinds of waste Waste Paper Hides and Leather Rags, Rubber “ Metals Grand Rapids. Handy Press Co. New Invention Just Out Something to Make Every Pound of Your Waste Paper Bring You Good Dollars Increases the profit of the merchant from the day it is introduced. Send for illustrated catalogue. 251-263 So. Ionia St. Price. $40 f. o. b. Grand Rapids, Mich. 38 MICHIGAN TRADESMAN July 27, 1910 INDUSTRIAL DEVELOPMENT. It Is the True Basis of a City’s Growth. According to the official returns the city’s population is 112.571, an merease of 25,006, or 28.6 per cent. in ten years. This looks good, and in that it puts Grand Rapids well over the 100,000 mark it is good, but in reality it is not a showing to brag about—at least not much. Com- pounding annually the increase is only about 2% per cent. a year, and this is hardly equal to what the nat- ural increase should be. There is satisfaction in the thought, however, that if the increase has been slow it has been steady and staple. There has been nothing of the boom nature about it. It has not been feverish nor ephemeral. It is here to stay, and the city will be doing well if it can maintain the pace. One way to increase the popula- tion, a way that has been practiced by Detroit, Chicago, Pittsburg, New York and nearly every other Amer- ican municipality, is to expand the boundaries to take in the adjacent suburbs. Grand Rapids has not fol- lowed this method, at least not since the last census. An additional 10,000 population could easily be acquired by annexation. The Burton Heights district would add 5,000, East Grand Rapids could be depended on for 1,000 more. Taking in the Soldiers’ Home would make a difference of about 2,000. Taking in other districts that are just over the border would swell the total to 10,000. But what would be the advantage to the city? This might give us a braver total in the matter of population. It would add to municipal responsibilities. But would it bring any tangible benefits? There would be streets and sewers to build, and the water, fire, police, lighting and school services to ex- tend, and all these things cost mon- ey. The suburbanites do their trad- ing in the city, come to the city for their employment and their enter- tzinment. They do not pay city tax- es, but they spend their money in the city and do their share toward supporting the city and making it Prosperous without adding anything to the cost of municipal government. The development of lusty suburbs should be encouraged as wise public policy, and no effort should be made to bring them in unless they them- selves want to be annexed. There are things more desirable for a city than mere figures either of territory or population. The true basis of rapid growth is industrial development, and it must be confessed that Grand Rapids has not done much in this direction in the last ten years. The old industries are larger and employ more men than ten years ago, but the number of new industries has been limited. The Board of Trade has tried hard to bring in new industries and to help small industries grow, but the tangi- ble results have not been many nor large. This city is fond of consider- ing itself enterprising, but as a mat- ter of fact it is slow. Men with mon- €y will invest freely in gas proper- ties, timber deals, mining proposi- tions and other ventures, but when it comes to putting money into home help build up the city, they are not on the spot. enterprises, that will They are not altogether to be blam- ed for this, however. These outside ventures appeal to him as_ invest- ments with a fair certainty as to sat- isfactory returns, or as likely specu- lations, and in most instances they figure they can get their money back, if desired, without much delay. Investing in a new industry is a spec- ulation, and if the capitalist knows rothing of the business nor of the men back of it, can he be blamed for showing reluctance in putting up the coin? The trouble with most of the new industries is that the promoters want to make too big a start. Capital loves the man who can make good and is always on the lookout for him. If the promoters of new _ enterprises would be content to start small and before asking for aid demonstrate that they had a good thing and had the capacity to develop it, they would find their way to greatness made smooth. Most of the city’s big enter- prises started on a small scale. The Grand Rapids Show Case Co., the Wolverine Brass, the Sligh, Berkey & Gay, the Widdicomb, the Keeler Brass, the Macey, the American Box. the O. & W. Thum and a long list of others, big institutions now, had back room or basement beginnings and grew because the men back of them had the ability that attracts the attention and insures the encourage- ment of capital. Very few outside of banking circles know the extent of the aid that banks give to new industries, and old in- custries, too, for that matter. A man or a company may have enough cap- ital to put in a plant and make a Start, but not quite enough to keep things going until the returns come in. The banks furnish the additional capital needed. They do not hand over the money on request. They call for statements of assets and lia- bilities, of earnings and expenses, of probable profits and possible losses, and ask many personal questions re- garding the past and present life of the prospective borrower. If the ap- plicant stands the scrutiny he gets a line of credit, and the bank in a measure becomes a partner in his en- terprise. The banks try to be rea- sonably secure, but often they take long chances and sometimes they get stung. But nevertheless the banks are great encouragers of enterprise. Without them to’ furnish the capital when more is needed there is scarce- ly an industrial institution in the city but would have to curtail its opera- tions. Very often the banks do more than furnish capital. They give wise counsel when it seems to be needed, offer suggestions, inspire ambitions and some times check over confi- cence. They are industrial agents and promoters in the best sense and would receive much more credit if what they are constantly doing were better understood. Highest G Peas packed fresh from the field by automatic continuous machinery, conditions. All water used is from artesian wells. PACKED BY W. R. Roach & Co., Hart, Mich. We operate three model plants, including the largest and best-equipped pea packing plant in the world. rade Canned Goods under perfect sanitary Skilled helpers, expert processers —all under personal observation of experienced packers—give to the HART BRANDS OF FRUITS AND VEGETABLES Distinctive character and make them TRADE WINNERS AND TRADE HOLDERS Send for Catalogue. Ask Your Jobber for Hart Brands. W. R. ROACH & CO., Hart, Mich. Factories at HART, KENT and LEXINGTON—AIl Model Plants. Judson Grocer Co., Distributors, Grand Rapids, Mich. r ¢ “« a da oe ~~ vn a - m. 2 — t +a ft > € o- < £@& ~~ se eet OT re July 27, 1910 MICHIGAN TRADESMAN 39 Figuring Cost a Science Few Mer- chants Possess, Written for the Tradesman. While most merchants believe they know how to do it, yet when the profits are searched for at the end ci the year they know there is a leakage somewhere. It is safe to say that in a large majority of business failures among retail merchants, where the causes are not readily apparent, a careful analy- sis will show the trouble to have been inability on the part of the mer- chant to figure cost. A merchant was asked some time ago what cost was. The answer came straight as a shot: “Cost? Why, yes, cost is what things cost—sure; that’s easy. Give us another.” Isn’t it just dead easy, though? And isn’t it just because it is so easy and looks so simple that the sheriff keeps gathering in so many mer- chants? Occasionally a merchant—and such a one is at the threshold of business wisdom—owns to the corn. A cus- tomer wrote the other day: “I have looked over a recent article—table re- lating to net profits. While I claim I can sell goods, I acknowledge my weakness in relation to figuring net profits, yet I know I am_ making some money. The thing which per- plexes me is the different percentages ef profit on different goods.” he can not the purchase Our customer knows add transportation to price and get cost. It is well to say right here that a general merchandise account will never enable a man to figure his cost correctly. An analysis of sales— weekly or monthly—will take a mer- - chant into each division or class of ™ his stock, so that he can get his busi- ness with a microscope and find out just what—or about just what—it is costing him to sell each article. ' This merchant is not the only one _who is getting his humps figuring profits. The woods are full of them, »and they fall down figuring cost. But cast even the shadow of sus- ‘“spicion on ‘the average merchant’s abilty to figure cost and he will look pained. * Come out and plainly tell him he ' does not know how much his goods are costing him and he will be mad enough to fight. A man’s “paper profits” look good. ' When he counts his money the prof- its are not there. There is a leak _ somewhere between merchandise ac- count and the bank. His system seems all right. He will tell you he has sold as many goods as he thought he was going to—no trouble there. He will tell you he ‘bought carefully—there is no reason , to doubt it. He will say that he add- ed the proper percentages for profit and the expenses were carefully watched, but “somehow,” etc. Just 4p SO. _ Somehow a lot of profit got away, like the big fish we did not bring home. His system looks good, except that it doesn’t work. It doesn’t give him profitable business. Profitable merchandising is more than good system—it is right sys- tem. One of the masters of system said the other day: “When a man has a profitable business, he has a good system; conversely, where business is unprofitable the system is bad. Good sense is good system.” I submit that the ordinary way of finding out cost, figuring rent, sala- ries, labor, transportation anl cartage, interest and discount—and adding this to the purchase’ price—is not good system; hence not good sense. It does not go far enough and it is likely to be unprofitable business. This puts all merchandise on a deal level as to price and kind and quality. Certainly, and just here is the rub—the merchant can not price each ef these items at the percentage ad- vance which he has set for his busi- ness, as a whole, to yield above the purchase price. If that is done he will be selling the heavier article at too close a margin, perhaps even at 2 loss, of which he is ignorant, while he will be charging an_ excessive profit on the other in order to even up. This is not good business. In or- der to strike an even percentage bal- ance the selling price of the bulky article must be alvanced above and the other dropped below the aver- age. I am speaking now not of what a man will do as the pricing of lead- ers wherein he expects to sell very ciosely or even at a loss for some special store event; but of ordinary day-by-day merchandising, To put it another way: No auto- matic horizontal raise above pur- chase price straight through the mer- chandise is going to do the busi- ness—not if cost and profit are to be correctly figured and the place of leakage found between merchandise account and bank account. The thing has got to be done by the sliding scale method. The conclusion of the whole mat- ter is this: that the merchant’s selling price, to be intelligent, must be fig- ured in the full light of every ex- pense fact obtainable—how often the stock turns, risks, damages, weight, value bulk—besides the ordinary fix- ea charges the merchant will make for storekeeping. . It may be set down as being in the nature of a cinch that whatever cost is, it is not just simple purchase price plus general expense charges. Pricemaking is a fine art. It is the finest art the merchant has to deal with. W. H. Myers. Extinction of Red Ink Ruling. A business carrying a large number of small accounts which are fre- quently settled and reopened may find the following suggestion very valuable as a labor saver: Have two rubber stamps made the width of their ledger ruling; one with a single horizontal line and the other with one single and one double line, the single and double lines being made the same distance apart as the cross-ruling of the ledger. Provide a red ink pad and use the rubber stamps instead of pen and ruler. Failure of the Old Lowell National | Bank. In the year 1878 the Lowell Na-| tional Bank was reported to be in| trouble. Some one of its officials had | misusd the funds. Stockholders and depositors were excited and the best efforts of the best men in the village were required to prevent a run, One of the stockholders, General A. A. Stevens, was interested in the old Grand Rapids Democrat in that year and, upon hearing of the trouble un- der which the bank struggling, called in the managing and city ed- itors and cautioned them not to pub- | was lish in the Democrat a word in re- gard to the bank. The city editor had a friend, A. B. Tozer, at the head of the city department of the Times, and as no good newspaper writer likes to have a live item of public interest suppressed, a_ hint was pssed to Tozer. On the follow- ing day Tozer took a train for Low- ell. Arriving in the village he di- rected his footsteps to a barber shop. As a source of news it safe wager that a barber shop will furnish more news in a day than a Dorcas society in a month. While the bar- ber clipped the Tozerian locks he re- sponded to the editor’s requests for information regarding the defalca- tion, and before the editor had paid the barber his fee and left the shop he was in possession of a live story. Tozer called upon the bank officials and told them of his purpose in vis- iting Lowell and what he had learn- is to jin the interest plans adopted for restoring the im- paired capital of the bank. They urg- ed him to handle the topic as much of the bank as would ibe possible, and this Tozer promised to do. After his return to Grand Rapids | Tozer called upon his friend of the Democrat and gave him the material for a dispatch to a leading newspaper published in Chicago, the news appearing in that sheet simul- taneously with report in the Times. order news was not sup- Arthur S. White. —_——_<- Counterfeit tickets to Heaven are good to almost every point on the other route. Ginger Ale Y our customers just special Tozer’s General 1 respected, but the Stevens’ was pressed. can’t help being pleased with this brand of goods. It has a delightful flavor and sparkle rarely at- tained by ginger ale makers of this coun- try. Comes to you in cases of 2% dozen bottles. Let us hear from you. H Ginger Alc 4) eee: 7 Wayno Mi’g Co. Fort Wayne, Ind. ed, when they reluctantly gave the facts of the defalcation and of the Are You about wanting to propositions chants of Michigan, tunity. The In Earnest before If you really are, here is your oppor- lay your business the retail mer- Ohio and Indiana? Michigan Tradesman doesn’t go everywh what it has. medium for the g devotes all its time and efforts to cater- ing to the wants of that class. are not merchants at every crossroads. It has a bona fide paid circulation—has just what it claims, and claims just It is a good advertising Sample and rates on request. Grand Rapids, Michigan It ere, because there eneral advertiser. MICHIGAN TRADESMAN July 27, 1910 Rye UNV I SO A ay y)S Available Traveling Men Hard To Find. Written for the Tradesman. In the lobby of the Gibson House the other day I overheard this little confab between two manufacturers. “Say, Bill,” said one of the men, “do you know where I can get a good traveling man? And you know the sort of a man I] want.” “No, Tom; I’ll be switched if I do. lt I did I’d nab him myself.” “T tell you right now,” said man answering to the name Tom, “they are darn hard to find. The woods are full of professional job- hunters; but the sort that can actual- ly get cut and dig up the business are all engaged. Now I’m too old to be on the road. I don’t like it. My wife hates to have me making these long runs. But what can I do? We have some big customers in Chicago and New York and Boston; and some other big towns East and West. We have four good men out all the time making the smaller towns; but I feel that under existing circumstances I just must see these customers in the big place. If I could just find a good man to put on the road to-morrow [| would be the happiest man in town.” “Sorry I can not help you,” replied the man addressed as Bill, “but I do not know where to look.” And yet in spite of the evident se- riousness of the situation brought out by this little conversation—the actual cearth of good traveling men who are available—there are would-be business-getters all over the country who are deploring and _ bewailing their lack of opportunities. “If I only had a pull,” they say, “I could go out and get business.” And the im- plication is that the fellow who is now on the road making good got onto the road in the first place be- cause of some favoritism. And the jobless chap, or the fellow who is occupying some subordinate place, is lending a listening ear to the silly conceit that he is, of all men, the most unlucky. Fate is dead against him. He hasn’t had a chance. Don’t you believe it, my dear boy; chances by the score—great big, lus- cious, lucrative, tempting chances— are going begging every day. The woods are absolutely running over with opportunities. “Nepotism cuts no figure with me,” said a big Cincinnati manufacturer; “IT give the job to the fellow who looks good—and I don’t give a rap who his father was, or what college he graduated from, or whether he ever saw inside the walls of a col- lege. The fellow that can get re- sults is the chap I’m in the market for. I can use three or fovr of ’em the right now; and I’ll file away the ap- plications of the rest of them and try them out in the order of their priori- ty. It’s men we want; not recom- mendations and meaningless puffs based upon and inspired by friend- ship. Most anybody can get a recom- mendation, but it takes a live boy to justify big expense money and earn his salary to boot.” What is the hardest problem you face in the operating of your repart- ment? I asked of a young man at the head of a carbon paper and typewrit- er-ribbon department. “My hardest problem,” replied the department manager, “is to find strong, clean, clear-cut, hustling fel- lows to put into the field after the business.” What importance do you attach to a recommendation? I asked. “None whatever,” he replied; “that is if the recommendation is carried about by the fellow who is out of work and who seeks on the strength of his ap- Plication to get favorable considera- tion. The first thing I ask is: ‘Where are you employed at present?’ If he admits that he is doing nothing—as they not unfrequently do—that set- tles the matter with me. The fellow who confesses that he is out of a job queers himself so far as I am con- cerned. I figure it this way: Time is too valuable to squander doing noth- ing. A real live fellow is not satis- fied idling away his time. If there’s ginger in him he’s got to work at something. Pending the big job, he will take the first thing in sight, even if it isn’t to his liking. He won’t loaf, that’s a cinch. Or, again, if he quit the last job voluntarily why did he quit before he had something defi- nite in sight? He showed bad judg- ment, to put the most. charitable construction possible upon his ac- tion.” “It may look hard,” said this young man, “to turn down the fellow who seems to be so anxious to get a po- sition, in favor of some other man who already has a good job; but man alive, a business house is no elee- mosynary institution. We've got to steel our hearts to the crockoliline assaults of the job-hunter.” “About what per cent. of the men you try out make good?’ I asked. “Well,” replied my friend, “if I get ene good man out of five I think I’m doing pretty well. And that, too, after I have picked them as carefully 2s I know how. In the first place,” he continued, “ a young fellow has to lcok promising to start with. I want him to be strong physically. A sick, delicate, puny young fellow can not swing the business. If he is not feel- ing about right he can not talk right. ja clear skin. Nious; if his teeth are discolored and BH iliis eyes muddy, there’s pretty apt to ¥}i|be something wrong somewhere. His Anl then he has to have a clear skin, white teeth and good, clean, look= you-on-the-level eyes. The nature of the life inside writes its story on the features outside. A strong, vig- orous young fellow ought to have If he is sallow and bil- If he has him and habits are liable to be bad. bad habits I don’t want U . . won’t have him at any price. My ex- perience has been that young men of that ilk can’t get the business.” “IT have a young fellow at the head of my New York _ branch house,” said a manufacturer friend of mine recently, “whom I put on under rath- er singular circumstances. His name is Collins. Collins was out in our St. Louis territory working under Myers, the manager of the St. Louis district. Myers is a hustler all right and we like him; but he has one pe- culiarity—he has a way of nagging the boys. If the business comes in a little tardily, as it will do now and then in spite of your best efforts, Myers prods the boys and makes it more or less uncomfortable for them. The truth is Myers lacks tact in han- dling men. You can handle some men that way; but some you can not. Collins was that sort. The upshot ot it was that Collins stood for that sort of thing as long as he could—- and handed in his resignation. There were some pretty sharp words _be- tween Collins and Myers. “A few days later I got a letter from Collins. It was a frank, manly, straight-from-the-shoulder letter. Col- ins said in substance: ‘Mr. Moore, I hate to quit the house. You know T like this line. And you know I’ve done some business for the house, I am not ashamed of my record. But the fact is I haven’t had a fair deal cut in the St. Louis district. I am not registering any complaint, mind you; and I have nothing to say against Mr. Myers; but if I could just get out into another territory with these goods I believe I would establish a record that you would be proud of.’ “Now,” said Mr. Moore, “it makes a fellow feel good to get a letter like that. There wasn’t an unmanly syl- lable in it. And d’ you know what I did? I sat down and wrote Mr. My- ers, saying that I felt maybe he had made a mistake about Collins, and told him that, although I felt it to be a bad policy for a house to take on a man it had previously let go, I felt under the circumstances we ought to give Collins another chance; and that, if he was willing, I would have Collins come on, working the territory as he came, and then travel for a time out of Cincinnati. Myers replied that he had no objections; that he and Collins couldn’t hit it off harmoniously; but as long as he was working outside the St. Louis district he had no objections. And so on the strength of that,” contin- ud the man who was telling me this story, “I sent Collins expense money and told him to do what he could on his way in. We heard from Col- lins before he got to Cincinnati. He sent in some right nice little orders from time to time. And when he reported for further instructions, I said: ‘Collins, my boy, I like you— lke you so well I’m going to give you the chance of your life. I want you to go East. You'll work your way to New York, and when you get to New York you'll work under cur man up there. Now I’m not mak- ing you any rash promises; but [’ll give you this tip—it’s a secret be- tween you and me—that New York manager of ours is not getting the business we think we are entitled to from that territory. Now if you want to put yourself mnext—well, never mind, Collins, you catch my drift. You just go up there and dig as you never dug before. That’s my advice in a nut shell.’ “Did Collins dig? Well, some. Col- lins uncovered more business in that territory than our New York manager dreamed of. Collins is now manager.” “Speaking about road men,” sail the junior partner of a big house the ether day, “I recently landed onto Hotel Cody Grand Rapids, Mich. A. B. GARDNER, Mgr. Many improvements have been made in this popular hotel. Hot and cold water have been put in all the rooms. Twenty new rooms have been added, many with private bath. The lobby has been enlarged and beautified, and the dining room moved to the ground floor. The rates remain the same—$2.00 $2.50 and $3.00. American plan. All meals 50c. HOMELIKE You will notice the differ- ence in the cooking im- mediately. There are a dozen other things that suggest the word home- like at the Hotel Livingston Grand Rapids, Mich. The Breslin Absolutely Fireproof Broadway, Corner of 29th Street Most convenient hotel to all Subways and Depots. Rooms $1.50 per day and upwards with use of baths. Rooms $2.50 per day and upwards with private bath. Best Restaurant in New York City with Club Breakfast and the world famous “CAFE ELYSEER” NEW YORK € ~( = Ye ur July 27, 1910 MICHIGAN TRADESMAN 41 a young fellow who is going to make good. We had him just six months; am having his sales accounts totaled tight now, and I know beforehand that the results will justify our keep- ing him. Young fellow, too; only 23 years old. But, say, he’s got some presence all right. He weighs right at 230 pounds. When he walks in you can hear the floors creak, shuts out a bunch of daylight—as if a cloud or something were coming up —and I tell you Mr.-Smith-at-the- desk looks up to see what it is! It’s a whole lot easier somehow to turn i a little, scrawny hulk of humanity down than it is a great, hefty fellow like that. He’s good otherwise, of course; but it is a cinch that avoir- * dupois of his helps out.” The writer was talking recently with a large manufacturer of office supplies and equipment and this man told him how he located a splendid young fellow for his Kansas City territory. “It was this way,” said the manufacturer, “we wanted a man bad for that territory. We had a man é there who went crooked, got us into a dickens of a mess and left without a moment’s warning. I ‘went out there to co-operate with our local manager; asked him if he had any- body in sight. Nope. So about this time an idea occurred to me. Says 1 to myself, Now, somebody’s been selling office supplies and equipment to the trade here besides ourselves. I believe T’ll go the rounds and ask our best customers who, in thei- judgment, is the real top-notch busi- ness-getter in this locality?’ I inter- viewed twelve of our customers. Do you know what happened? Just ex- _ actly nine of these people interview- 4 ed recommended the same party—a wa young Kansas City man, then em- ployed by another concern. So I thought that looked pretty good. I left word for this young man to calli me up at a certain time and place. He called me up. We made an appoint- ment to see him. When he came in * the manager said: ‘Would you like _ to make a change? We want a man— s want him right away’—and then he _/ went on to state terms, etc., finally winding up by saying: ‘Now, as I said, we want a man right away. Can ry you go, say, Thursday of this week, * or not later than Monday?’ No, sir!’ _ replied the young man. ‘If that’s a * condition T’ll have to turn it down. _ I wouldn’t quit my present job with- e cut giving my people two weeks’ no- _ tice at the very least.’ Just what the manager wanted to hear. And of course he got the two weeks; ditto the job The ‘still hunt’ method is all right. I believe you can get good ones nine times out of ten that way.” Cid McKay. ——__--~-.__ William Berner, traveling salesman for the Judson Grocer Co., was not obliged to walk from Sparta to Grand Rapids, as he had agreed to do in case the U. C. T. team lost _the ball game at the former place © last Saturday. The game stood 5 to © in favor of the U. C. T. —_»-____ No church ever lost by love for the weak sinner and a lash for the Strong one. Annual Convention of the National Gideons. Detroit, July 25—It was a rather curious sensation to go into a gath- ering of traveling men and hear them call one another “brother” instead of “old man” or “old sport,’ but that was the experience one underwent if he mixed with the 300 “Gideons” who held their annual convention at the Griswold House. Bibles were in evidence on every table in the con- vention hall, and they were used a great deal. The convention § session halted once to pray for a sick mem- ber. The President, A. B. T. Moore, of Cedar Rapids, Ia., was unanimously chosen to preside for another year. Following this, Gordon Z. Gage, of Detroit, President of the State or- ganization, was elected National Vice-President. There was much cheering when the choice was an- nounced. Nels Rylander, of Chica- go, was reelected Treasurer, and L. C. Smith Chaplain. Mr. Smith has been Chaplain of the Gideons since its Organization, July 1, 1899. M. P. Ashbrook, of Granville, Ohio, and N. W. Dennett, of Boston, were elected trustees to succeed themselves. Milwaukee won the next conven- tion over two competitors, Atlanta Omaha. The representatives from Milwaukee were armed with an invitation to the Gideons from Mayor Emil Seidel, who invited the vention to come to his town help make it better. and con- and Mr. Gage introduced a proposition to change the nature of the National convention and give all Gideons the right to vote and speak on the floor. At present it is a delegated body. The Gage motion was de- feated, but its author served notice that he intends to bring the matter up again next year. Fred Bruce Horn, of the Canadian that the Upper ciety, through field ‘secretary camp, announced Canada Bible so- its treasurer, Elias Rogers, has donated to the Gideons 3,000 Bibles for distribution in the hotels of the Dominion. The following resolutions unanimously adopted: ‘We, the Gideons, Christian Traveling Men, renew our allegiance to our Heavenly Father and our precious Saviour, Jesus Christ, His son for His saving and keeping pow- er and the sparing of our lives to again assemble in convention at this time. We. realizing were OF the awful and de- stroying power of the cigarette upon the youth of our land—physically and mentally—do hereby urge our members to abstain from the use of tobacco and to exert their influence against the of cigarettes and the use of tobacco. Seeing the terrible destroying power of the demon King Alcohol on the lives of the men who have become addicted to intoxicating drinks as a beverage, destroying the home, impoverishing, brutalizing and changing loving mankind into dem- ons, and the corrupting influence of the saloon upon the nation, de- bauching politicians and statesmen sale and all whom it comes in contact with. We hereby disprove of the brew- ers and distillers peddling their beer and whisky from house to house, corrupting the youth of our land and using their money for the corruption of statesmen. And we do protest against the government’s policy of issuing li- censes in prohibition territory and that every effort be made to secure legislation against the shipping of liquors into prohibition states against the law of the state. Therefore, the assembled, re-pledge ourselves use Our best endeavors and fluence to divert our land. we, Gideons, now to our in- these evils from We therefore urge the prohibition of the manufacture of intoxicating drinks and the abolishing of saloons from our tand. We therefore urge our to live and work for a clean, vir- tuous life one standard of morals for men and women. We wish to tender a _ vote of thanks to the proprietors of the Griswold House for the use of their with only pleasant assembly room and other corveniences; also to the chamber| of commerce for the kindly zreet-| ings, and to the press and the com- mittee on the entertaining auxiliary; also the owners of the Ford build- ing for the use of the building for seeing the city. Also to the Detroit camp for their| splendid arrangements and_ enter-| tainments, and to the churches of the city which opened their doors| for Sunday services for the Gideons,} especially the big Sunday evening mass meeting. tp le Looking Forward To the Annual Pic- nic. Traverse City, Jdly City Counce, No. 3614, U. ©. T., 1s sparing no pains to make its fourth annual picnic, to be held at Poplar Point Saturday, August 20, a success in every sense of the word. W. S. Godfrey, who is chairman of | the Picnic Committee, has appointed a bunch of boosters to assist him and from all reports it will eclipse any of our former picnics, which is saying a lot. Basket dinner, sports of all kinds boating, two large music, and members | 3aptist church for its| 25—Traverse | tents have been engaged for the ani- mals (Weaver and Wilson). Our Council is in a healthy condi- tion and our souvenir books, of which there will be 750 copies issued, will be out in about a week. This book sets forth the beauties of our fruit and resort regions, besides a lot of local views and cuts of all the members and a history of the order. | Our membership at present is sev- | enty-eight. Fred C. Richter, Sec’y. SaaEEEE cei anne cael | Kalamazoo and Battle Creek Trav- elers. Kalamazoo, July 26—The annual |picnic of the local association of the |Commercial Travelers is to take place | July 30 at LaBelle’s landing, Gull | Lake, where they will unite for the |day with the Battle Creek travelers. |The picnic is expected to bring out la large number of both members and Itheir wives and special entertain- iment features will be provided, one of them being a base ball game be- itween the Battle Creek and Kalama |z00 orders. | The joint picnic is a new departur. ithis year and one that is expected te ibe a very enjoyable one. Special cars | have been provided for the occasion ito run from both cities. | The local Committee which has the arrangements for the day in charge is |composed of Chairman H. H. Rowe |H. P. Baumgardner, C. De France jand G: P. Parks. | The Postoffice Department deficit |would be greatly reduced if it could |be relieved from carrying the tons of istuff that goes free under the rubber | stamp signature of congressmen. It that a Western senator re- jcently ordered 800,000 copies of one lof his sent through the |mails, and the order is to be repeated. |Senator Depew had tthousands of printed at Government . expense |He is a candidate for re-election and is said speeches has recently his speeches and mailed this keeps him before the people with }no cost or trouble. A public official lat Washington, with a mathematical trend of mind, estimates that if all of the matter forwarded under con- | gressional franks since January 1, ishould be loaded on one train, it |would require the power of five loco-, | motives to haul it. ' If such is the lcase, the franked matter is respon lathe for a fair share of the annual | postal deficit. FOR SALE Hastings, Mich. A bargain, but you'll to go quick. Stock of groceries and fixtures. directly opposite Court House on main street of J. R. GILLARD, Trustee 236 Houseman Bldg., Grand Rapids, Mich. Well located— have to hurry, It’s sure MICHIGAN TRADESMAN July 27, 1910 Michigan Board of Pharmacy. President—Wm. A. Dohany, Detroit. Secretary—Ed. J. Rodgers, Port Huron. Treasurer—John J. Campbell, Pigeon. Other Members—Will E. Collins, Owos- so; John D. Muir, Grand Rapids. Michigan Retail Druggists’ Association. President—C. A. Bugbee, Traverse City. First Vice-President—Fred Brundage, Muskegon. Second Vice-President—C. H. Jongejan, Grand Rapids. ce R. McDonald, Traverse t y. Treasurer—Henry Riechel, Grand Rap- i. Next Meeting—Kalamazoo, October 4 and 5. Michigan State Pharmaceutical Associa- tion. E. Calkins, Ann Arbor. Vice-President—F. C. Cahow, President—E. First Reading. Second Vice-President—W. A. Hyslop, Boyne City. Secretary—M. H. Goodale, Battle Creek. Treasurer—Willis Leisenring, Pontiac. Next Meeting—RBattle Creek. Some of Pharmacy’s Most Urgent Needs. ceutical meetings, but the pharma- ceutical conscience has not as_ yet been awakened to the degret that pharmacists will cleanse themselves of taint upon them. We believe that the druggist who will persistently prosecute his calling aiong professional lines and in the commercial department with absolute justice to all will be rewarded, and auickly and permanently, by material success in a large degree. We do not believe it necessary for any druggist to swamp the professional end of his business by making the department one in abuses mercantile which the trade alluded to are practiced. We can not for the life of us imag- line how a druggist can expect to re- iceive, nor why he should receive, the 'prescription patronage of physicians, ' when lv legitimate question to ask of any} individual or interest when there are | : i . i at ois itended, advertised and exploited in a under discussion problems which closely affect the welfare of the indi- vidual the Thus it is an imperative duty as well or of interests involved. maceutical journal to place itself un- | equivocally on record on all matters | wie | af : itempt to secure the physician’s good yhar-|_ : . : i. iwill and patronage, but he will never While exerting every effort to; __ : : 1 : : 2 ..{Sueceed so long as in all departments foster and promote the legitimate in-| pertaining to the welfare of macy. terests of its varied clientele, the journal should be equally prompt to recognize shortcomings and, if possi- ble, to point out means for their re- moval or correction. It: has to that at the present time there are a number of seemed us the discussion of which -that plain line of demarkation or sep- aration of right from wrong has been confused or lost sight of. Not by all pharmacists or even by a majority, but there is unquestionably in what we believe a small minority a dullness cf conscience and a disregard of eth- ical principles. In this class com- mercial morality has been subordin- ated to the question of self-interest, the distinction between thine has been wiped out dealings, and macists in and trade professional mine in in more matters a similar lack of appreciation | of what is right and honest is appar- ent. Therefore it the duty of the journal to point out such derelictions, not in we say, becomes ing criticism, but with the purpose of cutting out the canker which unques- tionably infects the whole body. These problems are known to every reader of pharmaceutical literature. They afford topics for perennial dis- cussions and resolutions at pharma- a spirit of carp- | i throat iluded ithat the his store wnidows are loaded . ‘down with his own preparations or Where do you stand? is a perfect-| nose of some manufacturing syndicated con- cerns, or otherwise, in- way to induce the public to purchase these products direct for the cure of all manner of bodily ills. The drug- vies E : . |gist can talk himself blue in the face as a principal function of the phar-| id he can push the propaganda (magic word) to the limit in his at- the the of his store, even prescription end, he is cutting physician’s means of It positive pharmaceutical by to, the practices al- belief profession 1s our jmust return to first principles to re- ivain that position of high regard iwith the public and physicians they important problems confronting phar- | formerly enjoyed, or there must come lan absolute divorce and separation of the purely professional end from the mercantile phase of the vocation. The problem is a many sided one, yet it is not so difficult of solution after all, if the pharmacist will only keep before him, and at all times, a clear conception of what is truly his and what belongs to the other man. It each _ other’s prerogatives and provinces which has created the dissension between drug- gists and doctors, and there will be relief and return to the desired state until each reprehensible Practical Druggist. 2-2-2. is encroaching on ro proper party acts.— and quits his own The doctrine that Providence nev- er bothers you as long as you are miserable great to many. gives comfort Bs Some men who talk a lot about a faithless ministry would have a fit if the preacher told the truth them, about Denatured Alcohol Not a Fizzle. We used to hear a lot about the wonders of denatured and the time being near at when every farmer would cornstalks and private still the denatured article. predictions of this been floating about in recent months, but it is not in accord with the facts to that alcohol fizzle, as alcohol, hand be running his weeds through his turning them Not kind own and into many SO have denatured isa of the papers have been declaring of late. say some agricultural The fact is that the production of denatured has getting around to a business basis, the wind the that were made for it, and it is taking alcohol been is being worked out of claims its place as a stable industry. abolish the the in- This explained, Sam decided denatured MWnele to alcoho! division of ternal revenue service July rf. change of policy is easily however, without any detriment to the denatured alcohol industry. At the time of the passage of the de- natured alcohol jaw, the Government provided an elaborate department and service for the purpose of taking care of the of the dustry, prevention of frauds upon the supervision in- revenue, inspecting premises of deal- ers, and so on. As the industry secured a foothold it has become apparent that there is little or no danger to the ment’s Govern- revenue in the distribution of denatured alcohol, and this is the principal reason why the services of field azgents been with. A ot too, because the internal revenue reg- have dispensed small army clerks go, ulations have been so simplified that the internal revenue at Washington is able to take care of the reports and other clerical de- regular service tails. The that would prove a dumping gsound the the farmers turned into denatured al- the farmer’s own still has proved to be entirely visionary. idea every cross roads for refuse of and the reluse cohol be from It takes a first-class distillery run on business principles by experienced men to make denatured alcohol at a profit, just as other lines of business require the same application of in- telligence and experience. But that dces not mean that the making of denatured alcohol is not now an established industry, and its distinct to the ad- vantages of living in this first decade of the twentieth century.—Davenport Times. addition us oe 2 ___ Foot Powders. The powders may be -divided into three groups: 1. Those which are soluble in wa- ter, and therefore equally soluble in the perspiration of the feet. Boric acid is soluble in water and _ perspir- ation and is useful in cases in which there is excessive perspiring, with or without a bad odor. 2. Powders which are insoluble in fluid or in_ perspiration, of which starch powder or oxide of zine pow- der is a type. 3. Mixed powders—partly soluble and partly insoluble. For men who have much walking to do the mixed powder is the best. Salicylic acid (very finely pow- dered), 1 dr.; boracic acid (finely rowdered), 1 oz.; French chalk (care- fully prepared) to, 4 ozs. This is used in European armies for the prevention of tender sore feet. Another worth noting is: Salicylic acid. 1 dr: oleate of zine (powdered), I oz.; tale or French chalk 40, 4 ozs. This makes a soapylike powder ex- ceedingly pleasant to the skin. Part of the boracic acid in the first pre- scription would be soluble in per- spiration. The chalk and oleate of zine are not soluble and would ren- der the skin soft and comfortable and heat and redness. a What Inducements Does Pharmacy Offer? Does pharmacy as practiced to-day in the United States offer an inviting field to the young man? Are the re- wards coming to the clerk or the pro- prietor of such nature as to induce young men to fit themselves for this calling? remove the We are arranging to pre- the views of a number of sub- scribers, both clerks and proprietors, and we herewith extend a cordial in- vitation to any of our readers. to write something, brief or extensive, this vital Clerks plain that with the same amount of energy, educational equipment, the like, they would more rapidly progress in any other field. We are told also that the drug clerk is more poorly paid and a greater number of hours than clerks in other lines of business. and sent upon topic. com- an.l works Let us have a full free discussion. ——_-_ 2 The Drug Market. Opium—Quinine and morphine are steady. Ergot—Is advancing on account of the light crop. Lupulin-—Has is advanced and tending higher. Lycopodium—Has advanced. Menthol—Has advanced. Juniper Berries—Are higher. Oil Rose—Is tending higher. Natural Sassafras Oil—Is higher. Arnica Flowers—Are higher. Gum Camphor—Is very -firm and tending higher. Gum Asafoetida—Has advanced. Short Buchu Leaves—Are higher. Celery Seed—Has advanced. Caraway Seed—Is tending higher. ——_+-._ Mosquito Lotions. i, GCap! ag 1% ozs. Tincture pyrethrum Te OZS. Cclopne water. ........... 0 OZS. Aeetic tier 32, 7% drs. Dilute with 5 to 6 parts of wa- ter and apply to the skin to prevent the attacks of the mosquitos. Also spray about the room. - Mix 2 nyroyal, 6 ozs. olive oil, with 12 drs. ammonia water and apply. 3. Mix I oz. phenol, 2 camphor, 2 ozs. glycerin, 4 ozs. oil pen- spirits ozs. oil pennyroyal, 2 ozs. glycerin, 4 ozs. oil tar and 4 ozs. lard oil, Apply when necessary. OZS. ww? of ich ex — art er- of en- ind icy lay ing ro- ace his ind er. ZS. ZS. ZS. Irs. Va- ent Iso en- Irs. o July 27, 1910 MICHIGAN TRADESMAN 43 \: di E DRUG PRICE CURRENT Lupulin .... @1 50| Rubi ] ve : ae . ubia Tincto Acidum Lycopodium .. B0@ 70 rum 12@ 14) Vanill _Aceticum .... Copatba, . 0.15.) Ma ‘++ 60@ 70] Saccharum La’s ‘aaa 7 00@10 00 @ geoscicum, Ger.. ng 16 Cubebae eee 8005 00 i Gass. @ 50 a a . 65@ 170|Salacin ......... 4 noes 1 ioe ot Carbal Onan ten ess aa PH os Cana 2 35@2 50 aa cee @ 50| Magnesia, ake o a —— Drac’s 40@ Olls | itri ee iia = | gee ata ¢ ' ane, Gi... ; {I , . a ys - al agian ee 00@1 10| Prunus virg 2 7 i. a0... 6 Gian... ua ae Not eae = "90 Nitrocum ....... 8@ 10|Geranium ...... 80@5 00) Zingiber ........ @ 50 | Morphia, SP&W 2 25@2 50|Sapo, W ........ 13 : 12 Linseed, pure ‘saw S00 = Oxaltcum ....... 14@ 15 M ..... oz 15 T Morphi ew 3 35@3 65| Seidlitz Mixture ¥2@ 16 Linseed, boiled Se Phosphorium, dil. | @ 15 Gossippil Sem gal 70@ 75| Aloes _—— Won ies § $5@3 65 | Sinapis rae tee foot, w str 63@ 10 eylicum ..... the eet et : G --3 35@3 65 Cina... urpentl Sulphuricum 2222 19g {| Junipera 202221 2 50@2 75] Aloes & Myrrh. ——_go|MUvitiea, ‘Now 25g e3| sinapin, ont, @ $0 Turpentine ie. tr ae oe Bee 1001 20) Anconttum ‘Napier al Seaamica bo. °B Welgout, Whe vevo's oo peace OM tao tion oc nconitum Nap’sR pint epia ...... 35@ 46| Soda, B eVo’s @ 61!Green, Paris bbl. L. oe 115@1 25| Arnica . epsin Saac, H & Orag ....-& 10| Grade. Wants 28 Aqua, 18 ‘deg 1q@ 4 | Mentha Piper .. 2 20@2 40| Asafoetida ....... 50| oP DCO mans: eialow a eet wien ea 3g ie = Coen: 20 deg 6g g| Mentha Verid ...2 75@3 00| A ens 50] gal pric NN % Soda Carb s Tart 25@ 28|lead, white... 7 ; ano Ces, 13@ 15|Morrhuae, gal 30 trope Belladonna 60; Picis Ce 4... Sebldeda Gicas 1%@ 2/Ochre, yer Ber 1% 8 foridim |... ... 12@ 14 ' - +-2 00@2 75) Auranti Ci | iq qts .... 1 00/ Soda. Care 3 5| Ochre, yel ‘ Myrlcia ‘ortex.. ba, Licis Liq pints oda, Ash .. yel Mars 1% 2 i a 3 00@3 50| Barosma . Pil Hydrarg po 3 Bisa bias a fie oe 2i4 a4 a. Cat iMebtliseas, 50| Piper Alta on aa Spts. Cologne a2 é strict pr 2% 2%@3 a Brown dain nat 8091 shies Liquida .... 16@ 12|Benzoin Co. ..... 60 Fiper Nigra po 22 7 oo Ether Co. 50@ 655 lege Se 5 ie ge O13... Se ee 5og8 - ooo ee an 40} Cantharides a Punetd Laat (. « a Spits. Vin Rect ‘bbl g2 50 Vermilion, “an. , 7. = oe ee ee eae: Spt , on P = Baccae Rosae oz. .. 6 aa a ett 50 Pyrenthe = = 1 30@1 50 Spts, vit Ret 107 P g Amertean — 13 5 | Cubebae treseeess 60@ oa o . Cardamon ...... 15 PD On de a Spts. Vi'l R’t 5 . a Whiting Gilders’ | 3 “@E@ Xanthoxylum .- Wie iigehing .......... Cardamon Co. ... 75 peteasivue on «ok Bla ee Lee & Whee ent 6S nthoxylum .. 100@11 Sa a ae 90@1 00/ Cassia Acutifol Quassiae ...... oa = Sulphur Subl + -2%@ 4 litt’ —— ; _ Balsamum Santal .......... @4 50| Cassia Acutifol Co - Quis, N.Y. .... 7@ #7 at ner Roll . 24 @ 3% Wine ss @1 40 Copaiba 250 60@ 6 Sassafras ....... 90@1 00| Castor ....... Quina, & Ger.. 17@ 27 0 ga 8@ Co. Berd ¢..2 30: 00@2 Sinapis, ess. oz Cateehn ......... 100/Quina, SP &W 17 a ao Venice see 30 Extra rons ~ ‘terabin, Cangda 78@ 80 ee, oo a Po bie ste Goi Fs Seromae 5. 40@ 45 No.1 Turp coach t a) 3 . Dl, ee alesse ........-- ice 60 Thyme, Poe ¢| Cotumbia ......., 50 4 Abies, Gunmen Theobromas ..... “a 7 reat on Co 50 Gann an 18| Tiglil @ 30] Digitalis ........ 50 Cammlie os. = oe 90@1 00/ Ergot oo. 50 pe ) err = oe atro.. = Bi-Car' oo 15 18 aA = yrica Cerifera.. 29| Bichromate ..... 1 Gentian Co. ..... 50 P 3 15 Oe eas. 4 Guiltige. Virgini.. 15 a Cee 25 g9| Guiaca ... oa gr’ 16| Carb ............ 12 Guiaca ammon .. Sassafras, po 25. Chlorate 15 H mon .. 60 Ulmus = Cyanide ...... ” 2 ne a. ” A g a2 Re ee cata e ’ Peceee ces CO cee ee Migs... 4 00@8 49| Iodine, colorless” = u ust to Zé 1910 Ghrovernica. — as Potassa, Bitart pr 30@ 82 MG .....0.... a ’ Mececrce: ce S66 wales Nias anf Lobelia .......... 80 Sait Fadil gg po.. i - Potass Nitras .... 6@ 8|Myrrh ........... - We invite and urge all ee Se eee eee fe oe oe t aematox, ; : . 1g| SPH... eee eee i “3 Haematox, is a 18 i Radix Opil, camphorated 1 50 friends to visit : Aconitum ....... 1@ 2% ed comand 2 00 erru Ae... Sla ...... Carbonate Precip. Aten ee 30@ 85) Rhatany . i 50 Dittrate and ar . ss oe 10 12 hei DT cecsscene 50 * na : m po ........ OE worse ccene Citrate Soluble as Culamus ........ 20 25|Sanguinaria ..... bo ran Ra ids ' Ferrocyanidum $ 40|Gentiana po 15.. 12 is Serpentaria ..... 80 4 golut. Chloride .. 15 | Glychrrhiza pv 15 16 18 Stromonium ..... 60 Bee lohate com My i 2 ao nere. Alba = 15 Eevee a dle cay a 60 Durin H Cc Beg e, com’l, by ydrastis, C erlan ........ om i 5g bbl per cwt.”.. 70 | Hvdrastis, Gi eo vole e0 6 e Coming Week, and to call at . pure .. gy) inula, po... o 00. 18% 22 ee 60 our sto a ee 2 He. 22 | ener Miscellaneous re and accept of our usual hospitali . Arnica [ris plox ...... asa an} poner, Spts Nit 3f 30@ 35 Spitality Ce crt - 36 lalapa, pr. ...... 70@ 75 Aether, Spts Nit 4f 34 38 Matricari ove Maranta, 4s ; ane umen, grd po q 3 e 2.1... 30@ 35 Podophyllum po 15@ _ Annatto Lae sks 0g 60 Folia Rhei 75@1 00 ntimoni, po . 5 Barosma . 1 60@1 7 Rhel, cut 1 00@ Antimoni et iy @1 7 eS. 1 25 po T 08 50 + Cassia Acutifol, ; : Rhel, DV. .c.eee Antifebrin ....... ~< ee nnevelly a. OS 2g | 3anguinari, po 18 _- . AMtipyrin ....... g = Cassia, Acutifol’. 25@ 31 3cnega PO. <1: Bm 90 Arecnie 62 via officinalis, Senera ....:....- 85 90 uicum ...... 10 12 ; es and Serpent ; Balm Gilead a. Grail — “2 - Smilax, — ago 50 - a ‘s us 90@2 00 Gummi Spigella seigis Meare oe, oo Calelum Chior, igs g 10 Our line of sa ] i eae i = g 6 symplocarpus ete ee = oe shor, is : a ‘ mples will be on display Bacecs fra Dk. —— ana Eng... @ 25 Capsicl ruc’ Rus. 90 a is time, which is s : aes eta 9 Hl cee, Be lace, 8B ee ee as. Ge Bel teers 5 2, Cap’i F Z n J aes . , + p Aloe, Barb fe = giber i 25@ 28 Carmine, No. a e 15 a i your careful inspection and | Cape .....: 5 rphyll er te cecad SMimmonias 2, 58 See cue as ks Gassia ructus <.. '@ 35 ation of the same is invited. Please ay 55@ 80] Rird, 1s ataceum ....... 5 reserve yo 5 a fAsafoetida ... 50@1 75 Te. 36 2.2 4@ ¢6|Centraria ........ 35 ¥ ur orders for uS aS ' Wee ee es ote : oo 10 S as our offerings E Bl Garde ( ©| Cera Alba... 4). a x 8 Catechu, is. ABE 3 Cardamon | -...--. 10@ 90 Gera Flava .21: som fe re greater and more complete than ever «4 Gatechu, am... i: Chenopodium 25@ 30 eae ot before. -Camphorae 60 : Ri 2... 12@ 14|Chloral Hyd Crss" Buphorbfum a ° aang ae 75@1 00) epg Arse ’ 61 - WGamnose: oe @1 00 ion 3 00@3 10} Chondrus : 20@ = 0 . po. seine D gal Cisehenits Gecu 5 Gauclacum ae yy 2 Poenugreek, po.. 19 ' ecnnceiae Bow 380) 48 ot eRe ee OU Om ERD Soe: 6 8 e Bens 3 Tice ee 6@ $| cocaine oes o|| Hazeltine & Perki yrrh ..... po 50 hele 6 ... 15@ 80 Creosotum .. ins Dru Co of Opium ......... @6 50 harlaris re fe 8 Creta bbl. 75 " , ce Ka shia Scirus Ge GCA. een, | Shellac, = Sinapis Alba ’ om @ 6 ee i cal gaa 1001 oe Sinapis Nigra sg 10 Gres. Hubs ‘g ‘ : - Spirl S Cudbe ia sean Herba frumenti W D2 00@2 50 Cupri Sulph a. 7 um .... 7 00@7 60| Frumenti ..... : Dente ..... 3@ 10 Eupaterium oz pk onl Faniperts .--1 25@1 60 fring 2 ....... 7@ 10 iain... of ok Esa at Sor 1 75108 50 mers, alt Mos @ s&s * Majorium ..oz pk Se OO Oe tet Ol tenn po Gl @ 6 a e Mentra Pip. oz pk 931Spt Vi _E 1 902 10 oo* -po 65 so@ 65 Mentra Ver oz pk 2 | vind fe Galli ..175@6 50|Ether Sulph .... 35@ 40 Rue oz pk $9| Vint Oporto’... 2 © iake White Ro 15 anacetum..V.. co cel 25S OG] sree tect ee ee os wasaes V_ ox pk = Sponges Gambier 2.22...) 33 * 6 Extra yellow sheeps’ oa Cooper @ 60 2 er Cd Steet — 55 60 Flosian aa ost @1 2% Steak Ye hee oo " F S er arbonate, Pat. 18@ 20], carriage 3 0 Less than box 70% or Sealing L ixi Carbonate, K-M. 18@ Grass sheeps’ w 0@3 50| Glue, brow % ; aling etters, Affixing S Carbonate ....... 18@ = carriage a @1 25 Glue, white cs 16 23 s tamps and General Use ~ absinthi — Nessau sheeps" wool aa Sen tae 24@ 30 Simplest, cleanest and most _ Abs ¢ 4 ene eons Did. 6 ° 7 ” wo “code! 50@3 75 toa (oy 5@ 60 kind on the market. onvenient device of its fie: s’ y oe seypeeiee. a 8 a 25 ae carriage P @2 00 Hydrarg Ch..Mt. a BL You can seal 2 1 Auranti Cortex 1 90@2 00| Yellow Reef, for Hydrarg Ch Cor @ 85 it will | ae athens an hoe. Ved with Sonerratt ex an 15 3 8s slate use ...... @1 40 pyarars Ox Rum @ 95 will last several days and is always ready. — Cometh ..:..3.5. 0 Syrups rg Ungue’m 45@ 50 , sees cee Acacia ....... Hydrargyrum ... i SAB aden, iia: g plea xn of, 8 Pict, 7Se Potpald to Your Adres Chenopadil ......3 76@4 settee 50|fodine, Resubi 5@1 00 one gcauu y 781 & ina 8 re I ne, Resubi -4 and = aa Con ae oe Gales Ces. 0|Liquor Arsen et Po a at's 2 seg 60] Hivdrarg fod @ TRADESMAN COMPANY GRAND RAPI Liq Pots Aretait 109 35 DS, MICH. July 27, 1910 MICHIGAN TRADESMAN These quotations ar RRE T : 5 e carefully corrected we ithin si : ekly, within ili ocoan and are intended to be correct at time of going “id cae = hours of mailing, American WING gum, e Cc ut Macaroons ..19 | Festino ............ hla ss diate at ay tdie: andl couaary maarclnah oe = rices , however, are gemai’ 5, Pepsin sual Cocoanut Honey Cake 12 Bent’s Water Cece i 20 market prices at date of purchase. will have their orders filled at = Pepin ease §8 | Cocoanut Hon. Fingers 12 CREAM TARTAR é aio bias 201 eee oo oT arms ADVANCED : Black anck Co Crumpete .c.6-sesc0.< 10 . ‘cane Le 34 Larges fg . Cans 2 a DECLINED Largest Gum Made ... 55) Dinner Biscuit ....... 26 |Fancy caddies .....-.. 36 Gen Ben nas -g'y O8| Dixie Sumar Cookle 9 | peep ERUITS. - WRNAOMNE occa 5s sos - sis 55| Family Cookie ...... 9 DRIED FRUITS Roearsmamt <.:.........- 85| Fig Cake Asso Apples CHICORY rted ...12 sundried ...... Bulk ... & Newtons .......... 12 | Evaporated ..... o 94 ee va Red o..sseses. On 7 sia asia ei ee eae 12% Apricots coe, ----+ nepaeee ne ; 5 a. — Bar 10 | California ........ 12@15 — egeeeere shee ; eames ...... § Goh: : Frosted Ginger Cocki Citron index to Markcts 1 9 wane okt Co.'s | frosted Honey oe en es ae By Columas a era Rereias's Sweet «0.1.5 22 — —— Cake ....14 |tmp'a 1 Cu urrente sak . icp coer ss csisesee ger Gems ... @ 81 ystors Mos Mie a s |Importea bulk, @ $% Co1|12 0% ovals 2 doz. box. 7K tig a0: 2... 8 g5|_. Walter M. Lowney Co. Ginger Gems, Iced.... 9 a. . pet . e, 2M. ......1 55@1 75| Premium, \s ...... 3o|Graham Crackers Peel E GREASE Cove, 11b., oval’. i 7 \Premium, 4 te 8 | Lemon Am Banmonia ......-->- > - 1 Frazer’s % @1 20 » %S ......... 380,Ginger Snaps Family 9g | Ora erican .... 18 Te eee up. mood boxes, i 8 ol oie Piums RR CIDER, SWEET Ginger — NBC. We nge American 18 n xes, 3 doz. wy EFUB www cette eee ‘ nger naps N. B 3%tb. tin boxes, 2 doz. ; eas Regular barrel 50 gals 7 60) ,,>duare .-....... . . g ¢| Clust Raleine eal Gann ....-.-:-: 1|10%. pails, per doz....6 00 Marrowfat ..:4,; a1 2 crane barrel, 28 gals 4 50 Hippodrome Bar oe . . : er, 6 crown ......1 % hth Piriek: =. .+.s.--+- 1] 15%. pails, per doz....7 20] g2uy une... -.- ieee ete Honey’ Block Cake"!:"114 | Come, naa go a aire onlee. por Ook. «-52 2 Karly June Sifted 1 eel 80 piled, per Fal .....:.. 0 | Honey,Cake, N. B. = Looe Muscatela 8 or. § Se 1 BAKED BEANS Peaches Hard, per gal ......... | Honey Fingers, As. Ice a Le Muscatels, 4 or Hi ee ee 1] 1%. can, per doz Ae ss cas COCOA Honey Jumbles, Iced 12 Ronee 2 im. ‘se 7 Butter Color .....-.... 1|2m. can, per doz...... 1 rd No. 10 size can pie e 25| Baker's ....... 37| Honey Flake 13 c 3b. can, per doz....... 1 Pp @3 00| Cleveland ............. 4i| Honey Lassies 32.2... 8) 100- 8 ase — c . per doz....... 80 Grated ineapple Colonial eres Household Cookies ._. 90- 251b. boxes..@ 43 oe ee 1 BATH BRICK a... 85@2 60|Colonial, %s ......... 35| Household Cookles Iced : 80. 96 Seip: Poxes..@ 5% Canned Goods ........-. j| American ............. ee ee Wt ime ..............5-. 33 | Imperial sarang : $0- 90 25Ib. boxes. .@ 5%, eee eer ree : a... He hain a 42 Jersey an ag so 251b. boxes. .@ 5% oe 2 BLUING AEE eee nke pee nce ei teens. Ge .......:. 45 | Jubilee Mixed 1...” 3 CO. oe guid: boxes..@ 7% ao 5 Sawyers ‘Pepper Box Ga 90 tore bo eccsses a8 Kream Klips sea ssae oi 60 251b. boxes. .@ 8 ie Pree |... 5 cake 2 Per Gross| R28°Y -----+----- 1 00| Lowney, %s ...... $e | caddie renee * 20- 10 ape, POXeS.-@ 8x ae 2] No. 8, 3 doz. wood bxs 4 00 ee ; celtaens 7 soe ce 86) Lemon git ore rs hetens 2 A po 25Ib. boxes. .@ 9 2 ee Sige, k & dex aoe tae Cs ha ee ees > 40) lemon Biscuit Square 6 4c less in 50%». i feet... - <5 5+ 3 | Sawyer Crystal Bag Standard . Van Houten, is eee 18/1emon Fruit Square 12% | FARINA fwate Lines .......--s me. 400 almon Van Houten, 38 1... 40| Lemon Wafer s-s.0.. 47 ‘oa oe aie 3 BROOMS ‘Col'a River, talls 2 00@2 10) Van Houten, iat ie eid dime Corpanvt ....:.....---- 3; No. 1 Carpet 4 sew ..5 00 Col’a River. flats 2 2527 ah 72/Mary Anh oe oe Mod. Hane #ea 7 *"" 5% Cocoa Shells .......... 3|No. 2 Carpet 4 sew ..4 50] Pict Alask& ..... 1 60@1 75 oo. 33 | Marshmallow Wiaigaty ; Brown Holla a ee ; : “se eg 2] No. 3 Carpet 3 sew 4 28 Pink Alaska 90@1 00| Wilbur, Ks .........., > i ae 4 — Gonfections --...------ 14] No. A Carpet 3 sew --¢ $9| Domestic, 4s s+ COCOANUT sfclesees Cakes, ioe 9 | 1m. pect Cream Tarter ......-.- 4|Common Whisk ....... : 4 Daman” Ed -* 4 ns %s & %s 26%] Ic sses Fruit Cookies Bulk, °. ee .. 1 68 Fancy Whisk ..........1 50] Domestic, Mus. o4@ : Dunbatt's Ry ees 27. | Mottled Square 1/7! 3 oo Ibe .....8 60 . ie £ 32] California, ee creer 28 Nabob Jumbles ....... 94 Homie Dried Fruits -......-.- 4 BRUSHES California, es "Hy o COFFEE 11 a Saar oe Eero, 50 tb. ach 18 Scru rench, “es ..... range a earl, a ec Solid Back. 8 : 16 French, %s ..... 18 gs C Rio Penny Assorted eae : Pearl, a > wack ....3 48 Farinaceous sl ae ee a ae -aaeetethel — On 10@13% a Gun... 9 Maccareni - oo 4 88 Fish and Oysters ...... . Pointed Ends ........- 5| Standard ........ 90@1 40|Choice ...: oe Pretaclettes’ i Md..... 9 | Taprentic, 19 ib. born. se Fishing Tackle ........ — Stove Succotash PU 2.1455, ERNE 20 | Pretzelettes, Sy Ma. 9 |'mported, 25 Tb. box..s 50 Siavoring Extracts .... & hg Be cesta Peo kee ce ep eer .....02. 1 85 antos Raisin Cookies = 7 es iim L . Pie i eerie 1 99|Common ........ 12@13% | Revere. Assorted °.... 12. |Gommon trey Fresh Meats ......--- BL Gas esieece ts nes 1 75|Fancy .......... 1 25@1 40| Fein wwe 4g | Rittenhouse Fruit “"” ae Be ; — ao Peres Seeceesa 14 = ruit wee : 8 a og ee oe Pe wberrles wenar Peete 16 Bo Beate ..1..... 10 |Hmpire ...... Sen Spit Sv Gelatin 2. esses Ne. 7 LI 1 eee Bente ns | Senltowsd” Gama” 272° as * 2 rain ne oS ~ BS secseveaecese +e oe M ies s oo — a ee igma co sees ani ton —— a: is Spiced foe cin’ Ss Genet a ncenatn, Oe. BUTTER COLOR ee 19 |Sugar Fingers ..... ine. oe H W., R. & Co.’s 25c size 2 00| Fancy . Mexican Sultana Frult Biscuit oe Merms .. 3-5 6| W.. R. & Co.’s 0c size 4 00 | Gallons be deneaseus 1 40|Choice ..:::.: 16% | Spiced Gi acuit 16 a aa. 10 Nee apa Sn ee 250|Paney 12...1..0001.1 197 | Spiced Ginger Cake tod 19 | Nast Indi _ Paraffine, 6s B Guatemala Sugar Cakes .. G ee ; OE ss 8 arrels Choice ..... Seouaccs Su as 9 |German, sacks .... s. * : Paraffine, — bs Perfection ee a cg ihe , ie — Squares, large *. German, broken sie... oS White... @ can ..........:.....4g |Sunnyside Jumbies .:: nee ‘s CANNED GoopDs D. S. Gasoline @13% | Fancy a ae Superba” Jumbles ... 10 TAR 2. es 6 Apples as Machine _ . ou 1e- & ----52-0.-. 25 |Sponge Lady Fingers . io 110 P. packs... odes = ee @1 00 Deodor’d Nap’a ae ene Suaar Cri dy Fingers 26 | Pearl, 130 Ib. sacks : Galion ......... 2 75@3 00 oe ole. 29 @341. ocha — Vanilla Wate i. 9 | Pearl, 24 i. pkgp. ...; 4% ihe ...; 6 nhachihicortes Bngine 7. oe Aen ..............: isa OU S ccce Wie ca ee - eS a1 15| pack Winter... 8%4@10 PONS i aa leno d Cea aaron 1@ |FLAVORING #XTRACTS Mince Meat ....-...... g| Standards gallons @4 50 CEREALS New York Basis In-er Seal Goods oS memes 3c. 6 Bean Breakfast Foods Arbuckle per do’ Coleman Brand ate... 6| Baked ..... ' s5@1 20 Bordeau Flakes, 36 11b. 2 50| Dilworth albert Biscuit ...!....1 06 an 85@1 30) Cream of Wheat, 36 21 4 60 Jersey Sora ee 1 06 Lemea : N Meters. 4. 85@ 95 | Bge-O-See, 36 pkgs. ..2 85 GR ss canes Arrowroot Biscuit ...11 00/ No 2 erpencless 1} ie ieee rt ; @1 15| Excello Flakes, 36 th. 4 50 McLaughlin’s XXXX Baronet Biscuit ee No. 8 Terpeneless _... 0 See] tele, pgs nam 4 9) McLain OR wg Water cane 00/No. § Terpencioss 12.8 68 ee o retailers afers ........ a MM g| Standard .......... 1 35| Grape Nuts, 2 doz. “12 % | orders direct to W. ‘He | Cameo Biscuit -../.! i 50 Vanilla On eee. 6 BQ] Malta Ceres, 24 1m. ..2 49|McLaughlin & Co Chica. ene Sandwich ... 50'No 2 High Class Pp ecco Sraut Malta Vita. 36 11 “'. 85 go. oo ca- Chocolate Wafers... 1 6 No. 4 High oonek 88 Pipes oe. g| 21D. cans, lame ae! 90 billsbury' V 24 1tb. ..2 70 Hollana Extract oe Dainties “ ee No. 8 High Clase |... a3 oe sbury's itos, 3 : e oOlland, ‘aust Oo esee eoeee ge ef te neo SRE 100g a| Pasty Heath rho Eat Fi gt Be Newton AS Jaxon Bran pW es ‘ttle Neck, 2%. 50 ae RS. ummel's foil, % gro. ive O'clock Tea ...! aa 6 fhaur iaetion @1 Sunlight Flakes, 36 1tb 2 = Hummel’s tin, os, . Frotana — Tea -1@is os wa ao Burnham’s % pt. ..... 2 25 Sunlight Flakes, 20 1th 4 00 CRACKERS. | Ginger Snaps, N. B. C. 1 4 oz. Full M wure ...8 18 ER Burnham’s pts. ...... 3 75| Kellogg's Toasted Corn National Biscuit Compa Graham Crackers, R 100s oz Ful eeaeees”. cae oe Os sc... 7| Surnham’s ats. ....... 7 60| , Flakes, 36 pkgs in cs. 2 80 Brand |. tena... os a een < a eared. Dressing ........ 7 Cherries Vigor, 36 pres .........2 75 Butter Lemon Snaps ....... ‘= Lemon a 7| Red Saananne @1 40| Voigt ae Flakes ..2 30|N- B. C. Square Marshmallow Dainties 50 =| 2 os. Full Measu Bal Sede ....... 7| White .......... @1 40| Zest, 20 2%. i0|Seymour, Round ...... 7 | Oatmeal pees oot oe. Cae a 7 Corn Zest, 36 small pkes...2 7B a ee ay 7 |Old Tim ‘aoe ----1 00/8 oz. Full oe eg eee 2 ao he a pean ne NBC oda eal Salt - Sta Cook. 1 00 : ll Measure....4 54 oe : Gant 1 00@1 10 | Rolled Avena, bbis 5 25 ie oe 7 | Oysterettes sicher es 1 00 GRAIN B Shoe. Blacking ........ q)Fancy ........... Py 4g| Steel Cut, 100 tp. sks. 2 75 Saratoga Flakes ..... 9 | Pretzelettes, Hd. Md... b¢| Amoskeag, 100 ag a beeches es oo. . oo Dbl... 5 00|Zephyrette ............ i$ | Royal Toast 8 = . Amoskeag. less than bi 19% eee eke eset ec, ¥ P ....... 22 . sacks 2 35 Ovater. Saltine Bi ae ae aoe a ....... 8] Extra Fine .... uake doce a = ie oe fee #3 | quaker, af) Resuiar 4 48/8. C. Hotnd’....... 7 | SSN mitte "TS neg Eg ie a. Cr "ae Poet oe 7 aut. - 5 00 ee 8 peeeent BEd acked wheat Meust 2.0.0): 2) 8. Soda Craks, N Red... ... sees Sere ...... 8 a 1 00 a D ackages .... as aa Goods. i se Cracks, Select i 00 oe ceeedeceaeeaees iit aac udne - packages ...... Bia. ut Cra = T St ominy CATSUP Atlante (oy 18 Sultana Prat a — Winter Wheat FI ae pees sees sews ass g andard pea eee 251 Columbia, 25 pts. ..... 415 Atlantic, Assorted ___" - Uneeda Biscuit — = Local — MEE ooccccccc OM ieee eal anes nae ‘eo ee "114g |'Imeeda Jinjer Wayfer 1 00 fae banca ee a ca eee ee % mints... 1 3 sab c ruit Cake ... 12 —— Lunch Biscuit 656 Vile a oe sae se Oe v Piente Taifs 202000200.. 2 7514 CHEESE Brittle os eeeesesvees iy | Vanilla Wafers . ....1 00| Second. Straight oe oe Vinegar ...... 9 Mackerel Acme ..........- aisy | Bumble Bee .......... 10 | Water Thin Biscuit “i 00 Second Straight ......4 35 Soee cau. Moctord th... 1 80 oe ale @15% fereatay ke cknsae sc. 2 Zwi = Ginger Snaps cel et ee 4 20 Wicki ~ ae oe ee 2 80 riverside oe @15 |Circle Honey sorted - 1 Beer nse Pes oe hee in barrels, S$e per Ching: ..2..; cee eae Si mnuend, 20. «0.5625. . 52 1 80/ Riverside ........ 15%) Currant Frui > i n Special Tin Packages.|Parrel additional. “Some lle ie 9) Soused, 21D... 2.2. cei @16 | Cracknels ts 12 Per doz.| Lemon & Wh Wrapping Paper ..... 30 nanein’ pe eres 250) cuden .......-. @l7 j\Golfee Cake ........... id omens eo ee 3 6@| Big Wonder rags ro ag 25 oe 2 80 Limburger Se eo i eee ae as nburger ....... @17 |Cocoanut Brittle Cake iz |Champagre Wafer’. oa a... Sole pie ek 1 Ge lace Fae e Cake i2 Champagre Wafer .. 2 50| Quaker rocer Co.’s Brand -eceees 10 Buttons Pp Sao . 8. .: |. @20 Ia y Bar. Per ti [re ee sesesesses’ @ %' Swiss, domestic... @13 oecoanut Bar ........ a in bulk.| Quaker, cloth .........5 20 Copoanut Drops ......1g | Nabisco ¢.....ccccccs BWisclipse on Co. tee BCUOSG (0.2154, ease 4 85 oa 910 July 27, 1910 MICHIGAN TRADESMAN 8 9 10 e ‘ 6 T > < Kansas Hard wheat Fieur PROVISIONS x Judgon Grover Ls, Barreled Pork > Fanchon, % cloth ..... © (6 |} Clear: Back |... 22... = - L ler Co. Short Cnt (2.20.2... 2 { ¢ White Stee, a a 00'Short Cut Clear 26 00 White Star, %s cloth 5 90| Bean tte t eee ee ees 29 00 a White Star, %s cloth 5 80 | Brisket, Clear ec. “= 00 Worden Grocer Co. Pi ieee cise cltlaa ea inele 25 00 American Eagle % clh 6 10|Clear Family ....... 26 00 Grand Rapids’ Grain & Dry Salt Meats Milling Co. Brands. DS © Belles (7... oe. ue Purity, Patent .....:.. 5 25 Lard Seal of Minnesota ....5 60|Pure in tierces ...... 3% Bvizard Miour: ......... 83'|Compound Lard ...... 11 wn Wizard, Graham ...... 4 85/80 Ib. tubs ....advance % Wizard, Gran. Meal ..3 60/6@ tb. tubs....advance hy Wizard, Buckwheat ..o 20/50 Ib. tins..... advance % ~ VO 80/20 tb. ee r 10 Ib. pails....advance % _ _ ._— i ® Ib. pails....advance 1 Golden Horn, family..5 90) 8 Ib. pails....advance 1 Golden Horn, bakers..5 80 Smoked Meats : Wisconsin Rye ....... 4y|Hams, 12 Ib. average. .18% ~ fo Judson Grocer Co.’s Brand| Hams, 14 Ib. average. .18% Ceresota, %s ..... .. 7 60 | ams, 16 Ib. average. .1844 - Ceresota, %s .........7 40} Hams, 18 Ib. average..18% ‘ ome Ceresota, is ......... 7 30 | Skinned ams oe. 20 Lemon & Wheeler’s Brand} Ham, dried beef sets ..16% Wingold,) igs) 010). ..6 5O| Caltfornia Hams ..... 11), La Wingold, oa .....6 40{|Picnic Boiled Hams ..15 Winesia tie .......... 6 30| Boiled Ham ........... 22 Worden Grocer Co.’s Brand| Berlin Ham, pressed ..11 + Laurel, %s cloth ..... 6 20|Minced Ham .......... 11 Paurel) 348 cloth 201.6 to hacon oo. 0... 21 Laurel, %4&%s cloth 6 00 Sausages Laurel, 4s cloth sa tgr8 00 9 250d aa Z Vv oigt Miiling Co.'s ran erp PScel | ee 0 el eiale|s ec de 6 u 6 4 Voigt's Crescent... .. 5 60,Hrankfort ........... 10% Voigt’s Flouroigt .... 5 60 oe Reet sce cee one il Voigt’s Hygienic ince a sie e 6a wa oe wae 6 ase 11 A Geralneier a B00 | ROMEO tei w ewes vee es il Voigt’s Royal ie 6 Ov Headcheese diate is sale a a . ‘eef Wykes & Co. Boneless 2.00.00. 14 00 i Sleepy Eye, %s cloth..6 50 Rump new (0.0... 14 00 *s Sleepy Eye, \s cloth..6 40 ' Plg’s Feet ; Sleepy Eye, %s cloth..6 30/% pps. ............... 1 00 » € Sleepy Eye, %s paper.6 30/% pbis. 40° tbs 111." 2 00 , Sleepy Eye, %s paper.6 30/12 ppis’ ...........177" 4 00 . Meal ey 9 00 ¢ om §6Bolted oo. i. 400 Tripe Golden Granulated ...8 60) its, 15 ina |... .. 80 St. Car Feed screened 26 00! % bbls., 40 Ibs. ........ 1 60 ‘*°'S@ =No. 1 Corn and Oats 26 00|% bbis, 80 Ibs. ...... 3 00 q Corn, cracked .......25 00 Casings LN Corn Meal, coarse ...25 00| Hogs, per Ib. .......... 32 ~ “— Winter Wheat Bran 24 00/ Beef, rounds, set ...... 25 m™ Siddlings .......:... 26 00| Beef, middles, set 80 os Buffalo Gluten Feed 38 60 Baeee, ae none 90 & . ncolore utterine Woks es. Solid dairy ..... 0 @i2 O P Linseed Meal ..35 06|/Country Rolls ...1016@16% r ? O P Laxo-Cake-Meal 33 00 Canned Meats . * Cottonseed Meal ..... 34 60| Corned beef, 2 Ib...... 22 : Corned Beef, 1 th...... 1 80 Gluten Feed .........28 50 Brewers’ Grains ..... 28 00 ——- ae. 1 ° - Hammond Dairy Feed 24 00 Poin cef, 1 Ib....... Alfalfa Meal ......... 5 00| Potted ham, %s ..... - = Oate Deviled Han; "4s '2..” $e i r secu. 44 m, B ---- ee Bites ee et Gorn Potted tongue, 4s .... 60 RPIOUS ce icceocecessae G4) POMCE eee (| — aves, Ge <_ Less than a oer peeedeat ee. ing ie a COTIOUS, feck ccececesce | AT MERE wn ens e cess 2 gy Broken .......... 2% @3% eo 2 Less than carlots .... 18 SALAD DRESSING : HERBS -|Columbie, % pint ....2 25 Sage ..........-. 5.20 15 Columbia. 1 pint ...... 4 00 EOS ce lk: 1b Durkee’s, large, 1 doz. 4 50 Laurel Leaves ........ 15 Durkee’s, small, 2 doz. 5 25 menna Leaves ......., 25 Snider’s, large, 1 doz. 2 35 : HORSE RADISH Snider’s, small, 2 doz. 1 35 meeer €OZ. ....0.5.221 22: 90 SALERATUS a B JELLY Packed 60 Ibs. in box. 5Ib. pails, per doz. .. 2 2.|4rm and Hammer ....3 66 s + 15Ib. pails, per pail 50 Deland’s ee ens 3 00 .%&} 30%. pails, per pail ... 90 -- OW vseeeeeee 2 - oF MAPLEINE Stender 2)... 1 80 a 8 ox. bottles, per doz 3 00/ Wyandotte, 100° %s"..3 00 @ MATCHES SAL SODA Cc. D. Crittenden Co. Granulated, bbls. ...... 80 Noiseless Tip ...4 50@4 76 oe 100 tbs. cs. o LASSES 4ump, De sae e ewe nee U —— Sorel Lump, 145 re ame coe, 2 ee ee eat castes We teed .......-6--. aps 22|100 3 Ib. sacks .. - Soe 2)| 60 5 Tb. sacks :. a5 Half barrels 2c extra S 0% > sacks os, MINCE MEAT Mm ee fi 5 — SACKS foe Mm Ter CONG ....2.;5-4.4... 3 8 Warsaw ‘ MUSTARD 56 Ib. dairy in drill bags 40 wie 460% “ID. 6 ID. box ........ 18/28 tb. dairy in drill bags 20 2 OLIVES Solar Rock = Bulk, 1 gal. kegs 1 10@1 20/56 m. sacks ..........; 24 > “@ Bulk) 2 gal. kegs 95@1 05 Common | Bulk, 5 gal. kegs 90@1 00|Granulated, fine ...... 80 * Mansznilla, 3 oz. ....... 751 Medium, fine |....... 85 » Oe Queen, pints .......... 2 bu SALT FISH . an GO 4.55... 4 bu Cod é peer, 26 OM. .......... 7 00| Large whole .. @i7 : tatled, & O% .......... 90/Small whole ..... @ 6% = stuffed, 3 om. ......... 1 45/Strips or bricks 744@10% e " 8 it unio 1 26 Polloc eta: @ 6 N= Clay, No. » per DOX allbu = Clay, ©. BD, full count 60iGtrins ............. Al AXLE GREASE Bork . delightful food— : Eins 2.0/0. ei @16 ee Lowes “*The Taste Lingers.’’ & é mressen 2. |: @11 Postum Cereal Co., Ltd. Boston Butts @15 Battle Creek, Mich. Shoulders ....... @12% - ~*~ Leaf Tard ...... @13 Our catalogue is ‘‘the e or rimmings @is betes world’s lowest market” H. LEONARD & SONS Carcass ©... |. @10 o Wholesalers and Manufacturers’ Agents cee @12 because we are the ~ ¢ Spring Lambs @13 Crockery, Glassware, China ~ a | largest buyers of general Gasoline Stoves, Refrigerators : * Mica, tin boxes ..75 9 00|Carcass ......... @9 merchandise in America. ee : Parawon 2... .. 55 66 00 CLOTHES LINES Pcp tbaran of t ee and jbur- GRAND RAPIDS, MICHIGAN * BAKING POWDER Sisal sock by the Seneamen Royal oer : thread, extra..1 00 a ene Thirty-five sizes And because our com- : . thread, extra..140}and styles on hand at all meine = Wiber: 8 theena i i i : , extra..1 70| times—twice as many safes aratively inexpensive ‘41b. cans 1 35/60ft. 6 thread, extra..1 29| as are carried by any other E ' . The BEST Sellers J 6oz. cans 1 90|@2ft. 6 thread, extra.: ae ee Lo method of selling, %lb. cans 2 50 Jute _|Rapids and_ inspect : the * %Ib. cans 3 75 oe Cite ee tt k ant h es seme 90 oe write for through a catalogue, — J A _ Cite 02 5et sees baw cok S v quotations 1. cans 4 80 el pect : * duces costs. A waa lUUmUlUmCUl — ae Cotton Victor Beaver Soap Co.’s Brand 5Ib. cans 21 50 oor. bes cricketer. 1 10 We sell to merchants all > Se tae as ee ee bee oo 2 cme ma. 1 60 ) only. “ hc = Cotton Windsor : bee Se cee eee cL 1 30 BRAND BO ee 1 44 Ask for current cata- Grocers selling wf eee ee eer io WONDER logue. a the genuine Dieta seal Cotton Brai RE ” = ll ~~ .... oo ae eels cea 7“ Baker goods Ee ROR. Boe 95 —_—_—— d h & ae on 1 65[100 cakes, large size..6 50 o not have to wp ur 50 cakes, large size..3 25 ° neh gs aes Galvanized Wire ae a : ® OF : Dae was No. 20, each 100ft. long 1 99 oo oe ee explain, apolo- 4 eine ° ach 100ft g 2 an eee B | B h : i RLY foe PE Kor 2 Ho utler Brothers gizeortakeback | . } AR Nz owe nnetad Tradesman Co.’s Brand 2 Dwinell-Wright Co.’s B’ 7 : ight Co.’s B’ds. New York 52 Wabash Baking Powder \3 e . M .a oe a Chicago St. Louis feenee:, Highest Awards| ~* 32 oz. tin cans ...... 1 50| A . oe 19 oz. tin cans .....- 85 Minneapolis 46 ox. tin cans ...... io a ter A df 0 Ltd oo ace ee Black Hawk, one box 2 50 — tr 8 oz. tin ca CANS ...... 5 Black Hawk, five bxs 2 40 Established 1780 DORCHESTER, MASS. oz. tin cans ...... ck Hawk " 25 82 ox. tin milk pail 2 00| ssa abading i ponent i 16 oz. tin bucket .... 90) TABLE SAUCES 11 oz glass tumbler .. 85 | Hatforag,: iarge ......:. 3 15 6 oz. glass tumbler 75 Halford, small ........ 2 25 16 oz. pint mason jar 85 | ’ CIGARS Johnson Cigar Co.'s Brand | What Is the Good White House, 1tb. White House, 2th. eeevesee Use |Excelsior, Blend, 1th. ..... | Excelsior, Blend, 2th. ..... Tip ipo. Bioeng. Vih. .....: ae “pian PI neem Le S. C. W., 1,000 lots ..... Sigeete Weg Of good printing? You can probably = oreans ete ee eeeeeees 33 | Boston Combination ...... : : rcmlae oe ee Distributed by Judson answer that in a minute when you com- Brand fee'e Cady, Beat sy: Tradesman on Worden Grocer Co. Brand) ; y~ are ° : oe "Mons Bros.”'& Gov ‘sagt pare good printing with poor. You know Perfection ...........+++. 5 , : ag . ° PG 35, Warner, Jackson; Gods- ° Perfection Extras -...... $2 mark, Durand "Co, Bat the satisfaction of sending out printed Londres Grand .:......- 25 roledo. ; AELORC es . ; ee 35 matter that is neat, ship-shape and up- Panatellas, Fins 2.12.93 FISHING TACKLE Panatellas, Bock |...... a ee 6 to-date in appearance. You know how it Joacey Gb -2. 5... -.-.- 35 4 = : in, eee edse ess 7 oupon BS (UV & Eh, cee neseeecese » - COCOANUT MG tes in. 3. < ys. os 11 impresses you when you receive it from Baker's Brazil Shredded |} ih: 1100121222222202012120 some one else. It has the same effect on Cotton Lines Na. 1, 18 foe .....:.... 5 No. 2, 15 fect ee 7 your customers, Let us show you what iO, 3, 15 feet .2. : Ma: © 16 Peet os. oes 10 os . cetera Books we can do by a judicious admixture of oo 6, - sig pocket ac sas 2 b 4 : ect GE rains and type. Let us help you with Mae 06 TOM 20 oe Linen Lines your printing. Bie 20 MET no sb neo es a8 26 PEPRO 2. st eee se ccs 34 iy ..2 60} Pol Hr abe peas. 7 Gar Gane 2 60| Bamboo, 14 ft, por doz. 55 Made by 16 10¢c and 38 5c pkgs., |Bamboo, 16 ft., per doz. 60 —-— 2 6p/samboo, 18 fC; per dom, $0 | radesman { om an RESH MEATS GELATINE nese Beef |Cox’s, 1 doz. Large ..1 80 Tradesman Company Y% | Cox's, i ~~, =e +5 00 e '% Ox’s 25 * Res SPUTKINE: $2°,2 jp) Grand Rapids, Mich Grand Rapids eons 3... 1 50, x nox’s “aciau'a. doz. ..1 | WYSEOUG i. cs bc 556s cs 5) Ulymouth Rock ..... oa 3s ‘ te & td. Soe =~ NS its ee Yr ¢< & Ss a 3 “se ok | °s 4 . of “ ; ~ = > te h & a +; ls d, F ¢ S. - July 27, 1910 MICHIGAN \dvertisements inserted under this head os two. cents STARTS continuous insertion. No charge less TRADESMAN BUSINESS-WANTS DEPARTMENT AG a word the first insertion and one cent a word for‘ each os —— arte! cents. Cash must accompany. al! ieee ae BUSINESS CHANCES. To Rent—Store building adapted general stock or dry goods and stock. Good point for hustler, . William Bolio, Coral, Mich. Wanted—Second McCaskey re ister. For sale, roaster per. Fine cash Jo. Et Waverly, IIl. For tent—Country month. Two-story with counters, to grocery Dr. Ee. 752 g- and pop- Lankton, ‘ 65 Store. $15 per stone building 25 x 50, shelving, suitable for gen- eral country store. Can be stocked for $2,500; sales $900 per month. New town on Chicago, Indiana & Southern Railway. Postoffice pays the rent. Ad- dress J. M. Conrad, Conrad, Newton Co.. Ind. 764 —Seven-drawer as good as new and in Will sell at 4a pares. Landon-Thacker Co., Mari- 766 Read This, Mr. Merchant Why not permit me to conduct a big July or August sale on your stock? You'll clean up on old goods and realize lots of money quickly. Remember I come in person, nso ified by knowleage and experience Full information on request. B. H. Comstock, Toledo, Ohio stock of hand peanut register. Register For Sale reg ister order. The Cash National perfect Address, on, Ohio. 907 Ohio Building For Sale—A merchandise. Invoice town of 700. Two other Want to sell building and farming conairy. A fine one. Will give good discount for cash. Cause for Tellee. il heaith. Adaeeas Woodward Bros., Haviland, Kans. 767 Wanted—Stock of dry in exchange for choice Comstock, Lost Nation, Ia. Thoroughly equipped ice-cream and candy kitchen. Will inventory one thousand dollars. Will take five hundred for quick sale. There is a reason. Address 769, ca Tradesman. 769 clean general $11,000. Good general stores. all. In a good opening for some shoes | W.| 768 parlor over goods or land, €. re A tin of 4,500. in water 50n for Ark, town Put rea- Searcy, 770 Fine than and plumbing shop Mineral springs in works this summer. selling. Brown im 2 town. Good Bros., Big Bargain in Timber and Mill. band mill, logging outfit and more 45,000,000 feet of fine hardwoods, eypress, ash, poplar, oak, cottonwood, gum and pine. Well located, advantageous freight rates. Operations can be started in two weeks. Big bargain for quick buyer. Write for particulars. Savannah Valley Zor. Co., Augusta, Ga. til For Rent—Large dry goods or depart- ment store; old stand; best corner in town; on lake-toigulf waterway. Dr. Smith, Morris, Ill. 1712 For Sale—General build- ing and dwelling, railroad town not far from Grand Rapids. Stock will inventory about $2,500. It wili pay you to investigate this proposition. Ad- dress No. 775, care Michigan Tr: idesman. 1715 A TRIAL PROVES THE WORTH Increase your business from 50 to 100 per cent. at a cost of 24% per cent. It will only cost you 2c for a postage stamp to find out how to do it, or one cent for a postal card if you cannot afford to send a letter. If you want to close out we still conduct auction sales. G. B. Johns, Auctiomeer and Sale ant 1341 Warren Ave. West, Detroit. Mic For horse, stock, store located in Sale—Grocery stock and wagon and sleigh, Bright clean stock and modern fixtures, located in the best section of Grand Rapids, established trade $1,000 a month, good building, 20 x 30, store room in rear, rent $20 per month. I am a widowed lady and can not stand the work, good man can double my trade. Address 776, eare Michigan Tradesman. 776 For Sale—Well established drug stock in thrifty town tributary to rich farming community. Stock and fixtures inven- tory $1,400. Will sell for $1200. No dead stock. Terms cash or its .equiva- font, ‘Address No.: 777 care Michigan ae fad, Tradesman. for Sale or Rent—One of the best stores in Cass City; will be vacated August 1; or any part of the present be bought with it. 778 fixtures, inventory $1,400. stock of goods may 1. A. Britz; Cass: City. Mich. For Sale—A good exclusive shoe busi- ness in live county seat, town of 2,000 in Central Michigan. For particulars, address F. J. Brown, Mason, Mich. 779 For Sale—Clean stock general mer- For Sale—Meat market equipment and| Cash For Your Business Or Real Es- chandise; $7,000; splendid location; nice|stock, slaughter house and equipments|tate. No matter where located. If you building; cheap rent. Address lock box, and five acres of land. Good reasons for| want to buy, sell or exchange any kind 15, Astoria, Ill. 758 selling. Address No. 739, care Trades- | of business or real estate anywhere at ee . : : man, any price, address Frank P. Cleveland For Sale—Clean new, up-to-date stock | ————— ee | ’ of general merchandise, which will in- For Sale—One_ of be st. grocery Stores| 1261 Adams Express Building, — voice between $4,000 and $4,500; also new in fruit belt of Western Michigan. Cc heap | building and lot; located in center of|for cash. Address No. 738, care Trades- | —— splendid farming district. Address Box|man. 138 i. : __ SITUATIONS WANTED. ea 9 ) > s 75 4 j h ) ompete t ehir oO i , Douglas, Ill 159 For Sale—A first-class dry goods stock| i’ hor ee — 4 For Sale—A generai store in village of |for sale at Boyne City, one of the best | ositior 5 ea sig : a " ee i Willbury on interurban between Benton|towns in the State. First-class stock, | POS!' eae ae eae Lore Harbor and Paw Paw Lake, a good fruit|First-class location and good business. | a ea eee a shipping point, cash farmers trade asjWish to move on account of sickness. :: hh ahh ce ae shinai high as $50 per day, no credit. A splendid| Byram & Co, 74 | nted—Position in grocery or ‘atic For "oO a a ; 2 Seti eee ee Re ee ee ene ot ee ees | store, vi ve VOAT ¢ ne l aa lot wh 60. Building 30 x 38. An _ excellent opportunity to buy welll ences fur nished. \ddress, Lock Stock $30 gt 1 for @1 ann aa. | established wholesale and retail station-|, *hi me I Mi ~1 : Stock $800. ‘Will sell all for $1,800. Ad- , | ppewa ak t dress Will Kitron Benton Barior Mien. (ot and office supply business. Worth | —— - eo ae i ’ “269 _jlooking into. Write at once No. 742, care| Want Ads continued on next page aN Tradesman. 742 «| Wat a SE ye ENT a satahlia . eroceryv gnome r i oO ana Pi era aaa rsaronema | co fee spec’ abbr ae oly _ Wa Stock of goods not to exceed} $20,000 pe r year. adie ar 7 : a na »_ {92,000 valuation, in exchange for first-| aa « Yoo : 939-93 Beakaw: Oo Wea class Grand Rapids residence property. | Little F ne “a. oe 761 '|C-..T. Daugherty, 10 Hollister St., Grand | o aaee eee (61 | Rapids, Mich. Ta | ao oe Oe ae aoe Wanted—Stock of goods in exchange ae Bt te Leen on ea tel a. LOCK |for good farm. Wm. N. Sweet, Lake| about $15,000, doing a cash business $40, - Min 796 ; ay ee : : Ann, Mich. 729 000 annually. Easy terms to right party. ~ . eae This a a money-maker. Address W. H To Rent—Shoe store, brick, modern,} Kirby, California, Fa. 762 17% x 60 ft., with basement, shelving, | ae ak tablished VoL 3 a peounter, desk Heht fixtures shades | q se “Ag : a hes oo A ice ha ary | Screens, awning frame. Good location. | he ae 1 ror tae fiftec lean ee rv | Good opening. Reasonable rent. Popu-| rh apes mere for Ottcen years. _ eee liation 3,000. Julius R. Liebe rmann, St. | rick oven 11x13. Day bread-mixer all| . : ec oe é : | Clair, Mich. 26 in first class shape. Come and work a| ~--- - few days and see for yourself. R. P.| Yellow pine stumpage for sale, reason- | Hansen, Waupaca, Wis. 765 able terms, ten million feet within three oa nd {miles of he Norfolk and festern rail- For Sale—Clean stock of general mer- | ules ae ai mn : f “ Aa rele : jway. Good logging section, ),000. Can chandise including buildings in country i... i. ‘eas | Ze sell half if desired. Addre Lock Box | town in the Thumb of Michigan, in sugar/37 Blackstone, Va 4 | | beet belt. Inventory about $2,500. Must | — _ — |change climate. No exchange consdered.| Kor Sale—A general grocery stock and | Addre sss Lock Box 108, Colling, Mich. | building in a good farming community. | 754 | Stock will inventory between $900 and} 1,000. eason for selling, old age and/| Farmers—Timber and cut over lands |! a . eee oe : en 9 oi. sil Be poor health. For further particulars en for sale. On easy terms. For particulars | as cow 4 hoe acu > . quire of §. A. Hewitt, Monterey, R. F. address J. R. B. Moore, 1014 iit r * aie ahic 74 i |'Trust Bldg., Little Rock, Ark. 157 Dy, Na. '¢, Allegan, Mich. ior | an a ~ a For Sale—A good custom flour and feed} ‘ a }mill in Southern Michigan. Located in| Bring Something to Pass fine farming country and doing a good} Mr. Merchant! Turn over your ‘‘lJeft overs ”’ Build up your business. Don’t sacrifice the cream of your stock in a special sale. Use the plan that brings all the prospective buyers in face to face competition and gets results. I personally conduct my sales and guarantee my work Write me. JOHN C. GIBBS, Auce tioveer, Mt. Union, Ia. For Sale—Outfit for canvas gloves. New. Would consider trade. Tradesman, “Wihy not collect your bad accounts with the New Steele Collection Method and save attorney fees. You can do it. No difference what you have seen or tried, send me dollar for complete system that has even compelled payment of “given up’’ accounts. They are live wires, E. A. Steele. Dept. M. T., Odd Fellows’ Temple, Marion, Ind. 156 For Sale—Fine new stock of general} merchandise, in good growing town of | 2,000. For particulars address Lock Box 577, Newport, Wash. 750 Hotel For Sale—The Lake View House, 60 rooms, everything in good shape. Does ali the ‘commercial business. Doing a good paying business. Will sell at a rea- sonable price. Reason for selling, sick- ness and old age. Thos. E. Sharp, Elk Rapids, Mich. 751 For Sale—Store and stock of general merchandise at Bowen Station. .Very the manufacture of Never been used. Address M., care 753 reasonable. Address C. W. Brake, FP. M., Crosby, Mich. 749 For Sale—A first-class grocery and meat market, town invoices $3,500. of 1,500 population, Doing good business. teason for selling, going West. Address/ No. 748, care Michigan Tradesman. 748 Wanted—-Man for grocery department. Must have some experience and must be sober and industrious. Address No. 747, care Tradesman. 747 Wholesale Commission House Well established wholesale commission business, located in the heart of the city and doing a nice business. Good rea- sons for selling. Kinsey & Buys, Fourth National Bank Bidg., Grand Rapids, Mich. 745 $4,800—-We have a store building and shoe stock for sale at stated price or can sell either building or stock separately. This is a well established business and has a good cooper shop in connection. $3,500— business and all machinery in good shape. Something New—Town, county agency, $12,200 annually. Three times day nece: sity. Every home wants them. ie | tesh Supply Co., Lamar, Mo, 712 Ralph W. Johnson, Minneapolis, Minn. 624 leases, Estate 542 For Sale—One 300 account McCaskey register cheap. Address A. B., Michigan Tradeaman. For Sale—A good ware and furniture town of road. Address No. For coal, oil and gas, land write C. W. Deming Co., Real Dealers, Tulsa, Okla. 548 clean in Central Michigan 500 population, situated on 683, care Tradesman. 683 HELP WANTED. ~ Wanted—At once ary. Must be a liable. Send nan. FP. C. Mich. Wanted—Experienced clerk, good ‘good worker and reé references. Prefer single Sherwood & Son, Yysilanti, 725 sales- shoe clothing Good salary and steady position to right party. Address M. Lowenberg, Zattle Creek, Mich. 727 Wanted—Regular traveling mei 1 l most every state to handle line o neckwear specialties as a side line ; smal commission, but quick elling irticle and exclusive state rights given \d jdress Standard Neckwear (Co. Boston, Mass. 774 Safes Opened—W. L. Slocum, safe ex- pert and locksmith. 147 Monroe street, Mich. Grand. Rapids, Wanted—Clerk for general store. Must be sober and industrious and have some previous experience. References required. Address Store. care Tradesman. 242 Wanted—Salesmen of ability to solicit druggists. Package goods of finest qual- ity and appearance. Large variety Guaranteed under the Pure Foods and Drugs Act. 20% commission. Settle- ments bi-monthly. Sold from finely il- lustrated catalogue and flat sample book. Offers you an exceptionally fine side line. Catalogue at request. Henry Thayer & Kinsey & Buys, Fourth National Bank Bldg., Grand Rapids, Mich. 746 Co., Cambridge-Boston, Mass. Estab- lished 1847. 510 tnan, must understand window trimming. | i | care) stock of hard-| rail- | sal- | Village has two railroads. For further information address Samuel Curtis, Cad- | illac, Mich. 715 Stock of general merchandise wanted. | ere Is a ointer Your advertisement, if placed on this page, would be seen and read by eight thousand of the most progressive merchants in Michigan, Ohio and Indiana. We have testimonial let- ters from thousands of who have people bought, sold or ex- changed properties as the direct result of ad- Vertising in this paper, 48 MICHIGAN TRADESMAN July 27, 1910 MICHIGAN HARDWAREMEN. Good Things in Store For Them Next -Month. | Marine City, July 25—I ‘am enclos- ing you herewith programme of our forthcoming convention to be held in Detroit next month. We are pre- paring to issue a ninety-six page sou- venir programme, which will be maii- ed to every hardware dealer in the State next Saturday, and we feel confident that the attendance will break all previous records. Practically all of the space, with the exception of a few booths, has been disposed of and the applications on hand assure us that everything will be taken prior to the date of opening. We are urging the delegates to bring their wives and the Ladies’ Committee is preparing to see that the visiting ladies are properly en- tertained during the time that the business sessions are being held. I trust you will find space in your current issue to make some mention of the convention. A. J. Scott, Sec’y. The programme for August io, 11 and 12 is as follows: Wednesday Morning. 9 a.m. Official opening of the ex- hibits in the Auditorium of the Light Guard Armory. The Secretary’s office, which is lo- cated at the left of the main. en- trance, will be open all the morning. New members are particularly re- quested to register early, so that the Reception Committee can see that they are promptly made acquainted with the other members of the As- sociation. Ir a. m. Meeting of the Execu- tive Committee in the Ladies’ parlor on the ground floor. Wednesday Afternoon, 1.30 p. m. Meeting called to order by President Chas. A. Ireland, of Ionia, in the lower auditorium of the Armory, Song, “America,” led by _ instru- mental music. Address of welcome by Hon. Philip Breitmeyer, Mayor of De- troit. Response to address of welcome by Charles A. Ireland on behalf of the active members and F .E. Woolley on behalf of the associate members. Announcement of members lected for committee work. Reading of minutes of the last reg- ular meeting. Reception of communications. Annual address. of President Charles A. Ireland, Ionia. Annual report of Treasurer Wm. Moore, Detroit. Annual report of Secretary A. J. Scott, Marine City. Address, “Co-operative Insurance,” by W. P. Lewis, Huntingdon, Pa. Question box. Adjournment. (Exhibits will be open after each business session.) Wednesday Evening. The exhibits will te open in the evening with a special ~rogramme in the main auditorium. The public will be admitted upon presentation of se- printed invitations distributed by the members of the Association. Thursday Morning. 9 a.m. The exhibits will be open until 1 o’clock and members are urg- ed to spend as much time as possible at the Auditorium. A visit to every booth will be found profitable and educational and the opportunity to become posted on the merits of the various lines should not be over- looked. Thursday Afternoon, 1.30 p. m.- Meeting called to order by the President. Address by Hugh Chalmers, Presi- dent Chalmers Motor Co., Detroit. “An Hour With the Traveling Men.” This feature of the pro- gramme will be in the hands of F. E. Woolley, of Ann Arbor, one of our charter associate members. Address, “The Real Thing,” M. M. Callaghan, Reed City. Discussion. Report of the eleventh annual con- vention of the National Retail Hard- ware Association, held at Denver, by O. H. Gale, of Albion. Question box. Adjournment. Exhibits will be open from time of adjournment until 6 o’clock. Thursday Evening. A theater party has been arranged tor, the delegates being given the choice of seats at either the Temple theater (high class vaudeville) or at the Garrick theater (Bonstelle Stock Company, playing “A | Woman’s Way”). Tickets will be distributed by the Secretary at the time dele- gates register and these must be ex- changed at the box office of the the- ater before 3 o’clock Thursday after- roon. Friday Morning. 9 a.m. The exhibits will again be open all the morning and this is the iast opportunity at the convention that delegates will have to place their orders for goods. Friday Afternoon. 1.30 p.m. Meeting called to order by the President. Reports of Committees on ing, Constitution and Resolutions. Report of Committee on Legisla- tion. Consideration of ports. Our National Association, by Sharon E. Jones, Richmond, Ind., First Vice-President N. R. H. A. Unfinished and new business. 3 p. m. Special order of business. Report of Committee on Nomina- tions. Election of officers. Selection of next convention city. Good of the order. Question box. Adjournment. Friday Evening. A boat ride on the river as guests of the manufacturers and wholesalers of Detroit.. Audit- By-laws and committee re- Quick Time To Upper Peninsula Points. Willom Logie has received the following letter from G. J. Keate, General Freight Agent of the G. R. & I., regarding the time required to transport freight from Grand Rapids to Upper Peninsula points: “Our freight leaves Grand Rapids at 8:55 p. m. and arrives at Mackinaw at noon next day. It is transferred immediately and reaches the Soo at 9 p. m. and Marquette at 2 a. m. In cther words, freight leaving here Monday night is at the Soo Tuesday night and at Marquette early in the morning of Wednesday and reaches the Copper Country on the afternoon of the same day. We have been com- plimented several times on our serv- ice to various points reached by the 5 5. & A” This is better time than Detroit jobbers are able to make with their shipments, ours arriving at Macki- naw City in fiften ‘hours, as against sixteen hours from Detroit, and at the Soo in twenty-four hours, as against thirty-five hours from De- troit. The Detroit jobbers are jubilant over their ability to announce that ar- rangements have been perfected for direct through billing to most of the Upper Peninsula points. As a mat- ter of fact, Grand Rapids has en- joyed this privilege for several years, greatly to her advantage. Grand Rap- ids shippers can send goods by any express company represented here and have them billed through to des- | tination. Lansing Grocers Will Picnic In August. Lansing, July 25—A special Picnic committee consisting of D. Glenn. Claude E. Cady and Charles W. Reck was appointed at the last meet- ing of the Grocers and Butchers’ As- sociation to go to Cedar Point, Ohio, to look over the proposition of that resort as a place for holding the an- nual picnic. The committee, how- ever, may not go to the Point, but Hague Park, near Jackson, this being a resort that -is much in account of its nearness. Special picnic rates are very diffi- cult to secure on account of the State favor on one fare for the round trip. Port Huron, Bay City, Detroit and Grand Rapids aré consequently tabooed. A special meeting has been called for next Tuesday night to listen to the report of the picnic committee. Just what. rate can be secured from the Lake Shore to Cedar Point j conjectural. Efforts, however, to get a very large reduction to this ideal watering place will be put forth. The question of a public market was touched upon but slightly Tues- day night owing to the small attend- ance at the meeting. The date for the annual picnic has always been the second Thursday in Attgust. As the races will be held at that time this year, the usual time has been abandoned, there being too many members of the Grocers and 3utch- ers’ Association and others who have their “fliers” in mind. —_>->____. The Boys Behind the Counter. Cassopolis—'G. D. Hfilton, of Ft. Wayne, Ind., has taken a position as pharmacist with the Charles A. op Drug Co. 3ish- Grand Ledge—Albert Maier has gone to Alma, where he has a po- sition in a clothing store owned by his brother, George Maier. Traverse City—W. D. Turner has resigned ‘his position in the hardware department of the Hannah & Lay Mercantile Co. to accept one with the Towner Hardware Co., of Mus- kegon, to take place on August I. Mr. Turner been in present position last September and previous to that time he had been connected with the hardware busi- ness of the city for the past fourteen years. has his since BUSINESS CHANCES. Wanted—To buy or take half interest in well established business, general stock, hardware or grocery pyeferred, but would consider any 300d proposition. Address M. F. B., care Tradesman. 781 For Sale—Furniture store, doing a good business in city of 5,000, best loca- tion in city. Stock in first-class condi- law relative to the reduction from ech = es cea ay ~ . Y enna - three cents to two cents a mile. No|” Merchant—if you want to sell your ee Ca Hee cS stock I can get you a buyer. 2 oe. company will give a better rate than Barrett, Grand Rapids, Mich. 783 Daniel Daniel Lynch Company Successor to Lynch Extracts Coffees Grand Rapids Baking Powders Teas and Soda Fountain Supplies Spices Bluing = Michigan Customers Find the Cut. of Our “QUAKER” | on their packages of Coffee and Spices they will be certain they bought the RIGHT KINDS WORDEN (JROCER COMPANY Grand Rapids The “‘Right Kind’? Wholesalers In Case of Fire You Must Prove Your Loss If your store burns you must prove to the insurance adjuster - how much stock you had. The mere statement that you had $2,000 or $5,000 worth of goods on hand will catry no weight. Your accounts must be in shape to prove your loss. The easiest, simplest, cheapest, yet most efficient way is by the use of THE McCASKEY SYSTEM of handling accounts with one writing. Send us a postal card and we will tell you how and why. THE McCASKEY REGISTER COMPANY The Complete System ALLIANCE, OHIO FIRST AND STILL THE BEST Grand Rapids Office 256 Sheidon St., Citz. Phone 9645 Detroit Office 1014 Chamber of Commerce Bldg. Agencies in all principal cities Manufacturers of the famous Multiplex Duplicating and Triplicating Sales Pads, also single carbon pads in all varieties, =Ap a few small, unknowa manufacturers of Corn Flakes, who couldn’t succeed with their own brands, are packing private brands for wholesalers and certain rolled oats millers. When these are offered to you, find out who makes them. Ten to one you never heard of the manufacturer. Some salesmen claim that they are packed by Kellogg, and some only goso far as to say that they are ‘‘just as good as Kellogg’s.” Neither statement is true. Kellogg packs in his own packages only, which bears his signature, i x. 1llogs — KELLOGG TOASTED CORN FLAKE CO. - Battle Creek, Mich. SR TIE grocer really | doesn’t want to sell bulk starch. He realizes the trouble and loss in handling it— scooping and weighing and putting it in a paper bag, to say nothing of the little broken pieces which settle at the bottom of the bin and which he can’t well serve to his customers. ® But what is there to take its place? Argo—the perfect starch for all laundry uses—hot or cold starching—in the big clean package to be sold for a nickel. That’s the answer. You don’t have to explain it but once to your customer—If she tries it, she’ll order it again. To sell Argo—stock it. CORN PRUDUCTS REFINING COMPANY NEW YORK Don’t Depend On a Dog We know it is mighty hard work to convince the owner, that his particular dag isn't the best all around store protector and the most voracious Burglar Eater on earth, but as a matter of fact thousands of stores have been robbed where nearly everything was taken — except the dog—and they could probable have coaxed him off if they'd had any use for him. Dogs are all right for pets, but when it comes to protection for money, books and papers they don’t stack up with a First Class Safe We have the right kind, the kind you need. Write us to-day and let us quote you prices. Grand Rapids Safe Co. crana Rapids, nich.