ALP WOE Ses . RVR See PONSA, “4 gr FRRSSL II FBTTITAY NS S/n OF GRO : SN. 5 (5 BRS Hak Se) COR OE NT a ENG Se Se) Ne oS cr Oe se, >} eX iM EG ew’ Ss A ey os p yy 7 RZ ~ J WA ve od gS a as VAR? NEE RP aS a as RES WESe aT AE KO CE UL | ISN E Ye ws SE SN | bs / Ss 57/ Ee g ( , FR) j Ay) a Mi» a US) R AI) a ve CY (CT Ee Coe Dea s NN ys fee PUBLISHED WEEKLY PTRADESMAN COMPANY, PUBLISHERS Go2532) YRS | $2 PER YEAR 4 SEO Set SSR PDD PSO OARS SA Twenty-Seventh Year GRAND RAPIDS, WEDNESDAY, AUGUST 3, 1910 Number 1402 ‘b ‘b Dreams for the River Dreams for the river, the river, Dreams for the river that flows Down through the valley of voices, Down through the dingles of rose. Che Singer of Beauty The poets of power and passion Are leaders and lords in the van; They help us to forge and to fashion, They teach us to plot and to plan. Dreams for the beautiful river, Oh, they are the strong ones, the smiters, Dreams for its lure as it lies The seers and the prophets of wrath, Down in the echoing valleys Who summon the swords of the fighters Apriled in Paradise. To clear for our progress a path. Dreams for the river that wanders But what shall be said of the singer Down to the singing of seas Whose song has no purpose or plan? Under the old ewect places The bard who is only a bringer Bordered with old sweet trees. Of joy to the spirit of man? : : ca Dreams for the mystical river, Shall he be despised and neg!ected As useless or vicious or vain? Shall he be rebuked and rejected, And silenced with scorn and disdain? Shadowy now, or bright, Under the moon of the faery Trippling adown the night. Ah, no, let him sing, let him fling us Dreams for the river, the river, His song without purpose or art: ‘ 2 Singing me out of its deep The lark does not stir us or sting us, Songs of the beautiful valleys, And yet he is dear to the heart. Down the dim pastures of sleep. All praise to the poets of duty Dreams for the loved old river, Who rouse us to wrestle with wrong, Sparkling with sun, or gray, But here’s to the singer of beauty, Under the feet of morning And here’s to the lilt of his song! Walking the phantom way. Dennis A. MeCarthy My Creed O love justice; to long for the right, to love mercy, to pity the suffering, to assist the weak, to forget wrongs and remember benefits—to love the truth, to be sincere, to utter honest words, to love liberty, to wage relentless war against slavery in all of its forms, to love wife and child and friend, to make a happy home, to love the beautiful in art, in nature, to cultivate the mind, to be familiar with the mighty thoughts that genius has expressed, the noble deeds of all the world, to cultivate courage and cheerfulness, to make others happy, to fill life with the splendor of generous acts, the warmth of loving words, to discard error, to destroy prejudice, to receive new truths with gladness, to cultivate hope, to see the calm beyond the storm, the dawn behind the night, to do the best that can be done and then to be resigned. Robert G. Ingersoll. Our Brands of VINEGAR Have been continuously on the market for over forty years ts z. sca “HIGHLAND” Brand Cider and White Pickling ‘a= ©“OAKLAND” Brand Cider and White Pickling " “STATE SEAL” Brand Sugar This surely is evidence of their satisfying qualities Demand them of your jobber Oakland Vinegar & Pickle Co. Saginaw, Michigan A Reliable Name And the Yeast Is the Same Fleischmann’s On account of the Pure Food Law there is a greater demand than ever for #& #& & & & Pure Cider Vinegar We guarantee our vinegar to be absolutely pure, made from apples and free from all artificial color- ing. - Our vinegar meets the re- quirements of the Pure Food Laws of every State in the Union. s vt The Williams Bros. Co. Manufacturers Picklers and Preservers Detroit, Mich. Holds Its Own against all comers, with constantly increasing sales—larger this year than any year in the history of the business— Shredded Wheat the only breakfast cereal made in biscuit form, and the only cereal that forms a wholesome combination with fruits. The Shredded Wheat business is built solidly and sanely upon educational advertising—the only kind that lasts—no premiums, no prizes, no bribes—no deals that force sales beyond the natural demand—nothing but a “square deal’’ for grocer and consumer. In August tell your customers to make their ‘‘meat’’ Shredded Wheat. The Shredded Wheat Company, Niagara Falls, N. Y. Et od] keeps moving out- i is peaas oa TI in oe a verre Snow Boy sales oe) Loa The way they grow will makeyour friends sit upand take notice Ask your jobbers SFMT tron Lautz Bros.& Co. DTT a e-Iren NG pn 7 * ' ¢ ms Fad AN MMM 32 2 G So Twenty-Seventh Year GRAND RAPIDS, WEDNESDAY, AUGUST 3, 1910 Number 1402 SPECIAL FEATURES, mg New Industries. Men of Mark. News of the Business World. Grocery and Produce Market. Indiana Items. Editorial. Business a Elessing. Men of Mark. Butter, Eggs and Advertised Goods. The Ultimate Consumer. Store Failures. Learn To Be Alone. Dry Goods. Window Trimming. Woman’s World. Clothing. The New Awakening. Provisions. CORN OOH +1 OOO MOI WP : 32. Shoes. Stoves and Hardware. 7. Poverty and Hard Luck. 8. Not the Old Town. - The Commercial Traveler. 2. Prugs. Drug Price Current. 44. Grocery Price Current. Special Price Current. CONSERVATION. A plan has recently been put into X ray in the epration for using the ey LIStFETICS, pearl 1 Previously many pearls were opened, although com- paratively few contained gems. By be mollusk this method it can determined without injuring the wheth- er OF Hot it 1s returned to its natural element, where it may in time become a pearl pro at least it will aid in the prop- of the Face principle of conservation, has been predicted as the pos- party, has a much more. extended scope than that of forestry and irri- evation questions. As cited in the il- lustration be extended to the the natural its application to the , It may lowest orders of king- dem, while high- cr ones is manifold. Yet in no phase is it more essential than as applied to the human force. At every turn of the road we see people losing _time and_ energy through lack of this servation. A great cle is employed DOWCr of con amount of mus- where a small might do the with greater dispatch. with me- vork We the this 4s device hetter and chanical ire endowed to the knowledge } power, but knowledge use if—surely which is real power. Our health is another factor where more conservatism is needed. We vio late the fundamental principles of both ends and then when Nature gives way en- ily realize health 1s 1. (Conservation ‘at this 1 put of the doctors out f commission. Yet it is only one of of of ability, of reputation, which will us better equipped for our work or hygiene, burn the candle at tirely we fi what wortl point woul many many points. Conservation time, of of strength, every element render citizens, better men the needs. make better women—this is the world us and conservation which THE SHORT MEASURE. An article in the current the American Magazine, while dressed especially to the housewife of ad- issue if NOt, if 1S) 1 - 1 : c ae | ible toundation for a new political | and small buyer, will have as great an interest to every tradesman, since it treats directly upon his “Tempta- tions to Cheat.” While the facts set forth may not surprising to all dealers—and they certainly are not if there is any truth in the statements—their practical ap- be plication concerns both honest and dishonest people. After citing the various dodges commonly used to gain in weight and measure, the writer urges the plea for more intelligent ial inspection. This is efficient and offi- necessary as a protection to the honest man who is forced to adopt illegitimate meth- ods in order compete the [he latter makes his specialty to with 1 cireat. of cranberries at a cent a quart cheap- er than the ruling price, selling them by liquid instead of dry measure, and thus compels his competitors to go out of the business or adopt his prac- The man who his measures of ar thrives tices “Stacks” onions’ and potatoes for a time on the deception, iyet if there is no official interference | the honest dealer is not altogether san om lt er all. ~- kelpless at While the fraud is advertising his cheap goods, | Honest make your Raise the specialty Measure. shortage and the housewives who have so taken without questioning will long your measure investigate. et « f they have no scales they ure the a will meas- Suioar by € prove to their own satisfaction who is giving the le spoonful in or- D ir LO greatest weight for If innocently 4 A he money. using short correct the defect at If competing with one who is using them invite weight scales once, an investigation of and measures. This ycur own weights will set the public to thinking and to investigating. mately win. | the front. ist ult Honesty mi ) at Sut you must keep it THE HALF-PRICE APPEAL. At this season the half-price allure- ment is frequent. All expect and are the his is cut rates them. a competition which must be on lookout for met. And it is really much better to dispose of the old stock, evenat rates so low as to be profitless, rather than carry it over. There ting the are ways and of let- aboOlt it. ways public know In a paper at hand a large advertisement by a local rious dealer enumerates the va- departments, in all of which States that “prices are marked down one-half.” There is not a ci he spe- cific figure mentioned, It is just, Suits, one-half price, ete. The effect is neither attractive nor convincing. There is possible means of comparing the prices with those of Brown, across the way, who States the range in prices of his no suits. And the reader at once finds i =f POME | OF } f ! + : se 1 ma | ‘ as ‘ oo ¢ the thought suggesting itself that |t ie would not pa t a | at a : atl ( ‘ | r 4 the perhaps the proprietor has personal t tw ‘ ea Anca "i ¢ " +4 see ¢ Y “ | reasons for not wishing a compari- | ' Bide 6 fae Nit ” si ( I baldwin, a tarme Oo INICK- son. |e n, Kai nted a h r . > lg | | ! Worse still, there comes the s lfor th the fie V picion that this half price bait may |it is claimed will solve the problen 1 1 ; } fae gs . he eT tHe | rvest ne tne be literally a two-price one—and that | - : a = ‘oe t.. ” : + 1d It 2] : 1 1 “11 1 : 1 S1i¢ King < OT! ] iq, i> the shrewdest buyer will get the best |: ‘ , ibeer teste | t ats an¢ b; 7 AT Lil | t t il L . Jar gain. IN©® Oe ces ( Day 1 Te | ¢ gain I ilK ) pay no! the era va sfactoril threshed than his neighbor for an article. ‘J ea taal It rid that « there is an acknowledged reducti | | e - 1 1 1 Bee js ‘ y ¥ } ne yet that the ngures are not made pub- OtK OF tWelity V men, nN One iC, gives ground for the surmise th HO Pp ef they are to be juggled with, and the |expensive machines and many hor , i: ae 1 1 inexperienced purchaser y de ¢ tnresning d har cides to go across the street. where |vesting er Che I of t he can deal with known quantitic thresher is simple It resembles rh Y : 1 1 1 .. The same SEQ 10 the Sys- it a¢ ( Ctl D oe ' ' 1 { +1 tematic desc olf just what was|! ruinie meant by a 1 VO have he f t nder 10 been much more convincing. It is th 1 ter leads of the -oncrete rather than the abstr: f.e lorain } driver rainst this vlin CONEFete rather than the abstract fo eral I ver od } J #} which men strive. If you pretend to|der by the driving blast of an e fell a thing, tell it. B 5 st bine nel and clear a Vou VO Id 1 yAtr PTC t ; ; Ceme imtO your store and aske I } I i Price of a certain ple t c | I ¢ ( t ne sat Surely you would not insult him by | Fal nd elevator are run by the evasive, “It’s half-price e ¢ | | s made eee Ot stee] nel 1 bout > SOO : a ~ ¢ a i\SELLING WASHING MACHINES.|. ae S Aeaeee Ge 4 a tin Phe early «atte€inpts at manufactur FOU Agee sr oepe seen ‘ } } nN le of 1g washine ma ne restuitec ‘ i - tiie thea +1 tt) i i i ti heavy machines, most a did the worl but Dey | ] | nited Stat [) eit ¢ ; ‘ t . tHE Wery nan Carrie th ‘ { é DOOK favor many homes Brea ( t r + - rol the traditi S ( { ise] ( I { i ( I prove that ‘ 17 have rh4 e t | ere t Fat WO cn WwW running machine that dc t te state tne me ry > work, and your sal tica th 3702,9 Ln made But vn | that 4 ( these tn t ai oe . } 4 1 things ( ed tha A few years azo agents went “cy | EHEse ‘ proauce yeariy ipout ‘ +} ¢ Oe ’ 1 house to house doing the + 1,000,000,000 Ortn ath pro - m4 . See r washing on their machines. This|'¢ts. This immense production is re Po ; aan 4 ‘ he on 1 worked ¢ Dut 2 ttle te t ¢ red ; od G : ‘i 1 ‘ 1 +} - wo 1 housewife found to her s f \ t ( e many co : : to ae 1 nigh milk to pay th work wn had med y eg Ci rniik pay - at ae is { Ciaht {O a Strong man was quite too hea ' ( prontad! l at 4 darn moihad for her; even handling tl na ( : oe : : 11 - ane re tat] was a burd It ma | an " ; : - h thers t ily increas sie 1S Bt lcathing that 1 ire , ae ee Ne Aowand 444 16 idis Asueas . : y a nand ¢ t ( ge re a] y so00Kd N} chi €s adapt to | | ' i 1 1 : , f over-production use, but she prefers to try then : ESE elu [his is her best test rt oO German as | great market ca 1eguard. Gv I Y Ent Or agri t 1 machinery in the last weeks trial, with privilege of return-|g-.4d nd the demand is steadily nes i NOt Satisiactory Snow I rowing An aor It census w the cross-cuts in the use of the ma taken in June, 1907, in which only ching Empnrasize the import e oflthe re important machines i1 é soaking the clothes in warm atellon farms of more than eight acr Over night before washing Tell he ere counted, id the result show to pour boiline water over Iruitithat the number was, at that date ihe s . c 4 h ~ aie la wl i ) : : stains; to set the color in black and 11.413,834, aS compare d with 686,141 in white zoods by pouring boiling dsluse in the vear 1&0 \ccording to os ' ’ oo over them. Show her that the weight ithis provisional report rentril I of the wet clothes when transferred| machines were in use by 23,000 farm to the wringer does not come upon |er in 1895 and by 181,000 in 1907 4 : | : . : ‘2 her back. Let her prove to her own|while steam threshing machines bed the that a easily managed satisfaction quilt is as|which 1895, vere VV ¢ were used by 13,000 farmers in as same bulk in used by 200,000 farmers in small articles. I{ the machine is up-|the year 1907. MICHIGAN TRADESMAN August 3, 1910 NEW INDUSTRIES. Novel Suggestion Offered by Grand c Rapids Man. How ‘to get new industries is the problem that is enjoying the atten- tion of the board of trade in every town of any consequence in the land, and the Board of Trade of Grand Rapids is in the race with the rest of them. The methods pursued by these organized efforts are familiar. Some, as in this city, dwell strongly en the advantages of the locality, others offer sites, bonuses, relief from taxation and various other induce- ments. A local capitalist who has giv- en much study to industrial prob- lems has a theory of his own as to how to build up a city industrially. His plan would be to first secure skilled workers in the industries it 1s desired to encourage; the industries themselves will come later. This city is noted as a furniture center. The enterprise and capital of the manu- facturers and the art of the designers are important factors in this city’s pre eminence, but the greatest and most important factor is the skill of the furniture workers who live here. Other cities may make furniture, but se long as the Grand Rapids work- ers are superior to the workers of other cities the Grand Rapids furni- ture will be the best. A few years ago the Malleable Iron Works were es- tablished in this city, and the big en- terprise did not prove to be a suc- cess. The management changed and the first thing the new management did was to bring in molders of the highest skill. Molders are of a rov- ing disposition, The good men brought in stayed a while and then moved on. Others were brought to take their places and gradually a permanent colony of good men was built wp. The Malleable Iron Works to-day are a fine success, and not only this, but its success has made the success of other founders possible. This city is becoming an important foundry center, and new industries in this line may be looked for when it becomes better known what a large colony of skilled workers has been built up. This city ranks high as a printing and engraving center, and it is the skill of the workers that makes it so. Go right down the line--any industry in which the city leads has its foundation in the skill of the workmen, and this condition is not peculiar to Grand Rapids. It 13 the same in every city. Recalling these facts, the capitalist student sug- gests that if Grand Rapids wants to grow industrially a trade school should be established, where special attention can be given to the develop- ment of skilled workers along desired lines. Train young men to be first- class machinists, molders, wood workers, paper makers—anything, in fact, and the industries themselves will come as a matter of course. The young men themselves will start small industries instead of seeking employment of others, and _ these small industries will grow into big ones. The excursion of the Grand Rapids Board of Trade to Muskegon, in which Grand Haven has been invited io participate, ought to be a good thing for everybody. Individually the Grand Rapids, Grand Haven and Muskegon business men are good friends; collectively for years there has been more or less jealousy ard suspicion among them. This excur- sion will bring the three towns to- gether. They will get better ac- quainted and out of this better ac- quaintance will grow a more friendly jeeling and a spirit of co-operation that will be helpful to all three towns and to all the tributary territory. The excursion is certainly a happy thought. Why not make it an an- nual function, with the invitation next year going from instead of coming to Grand Rapids? Those who visit the lake shore re- sorts, Ottawa Beach, Macatawa Park, Highland Park, Lake Harbor, and the others, can observe the interest- ing process of reforestation if they will but go into the woods back from the beach and look around them. The hills along the lake shore were once covered with heavy timber, pine, spruce and hemlock. When the lum- bermen finished little was left of their growth. Gradually the trees have been coming back, where they have been given the chance, and the process has been so rapid and satis- factory that to-day the woods con- stitute one of the greatest charms of these resorts. Pine and hemlock will be found in this new growth, but the varieties found in greatest abundance are the hard woods, beech, maple, cak, wild cherry and some hickory and elm. The hills seem to be pure white sand. How anything can grow is a mystery. But these lake shore forests seem to be wonderfully thrif- iy and growing rapidly. The trees are not large yet. The towering monarchs of noble girth are lacking, but it takes time for such trees to grow. Less than fifty years ago the original forests were destroyed. It will take at least fifty years more to restore them. The trees now are to be found in all stages of development from the seedling to a foot in diam- eter. Many of the trees are low limbed and spreading, showing that they had ample room for develop- ment, but the new growth is shoot- ing up straight and slender, as trees grow in forests, and in time the struggle for light will make the strongest tower high above the ground. The conifers that are spring- ing up are still small, except an oc- casional patriarch that the lumber- men left, but they are coming on fine- ly and in time will assert them- selves. The reforestation of the lake shore sand hills has been the work of Na- ture with very little aid except pro- tection from fire and from man. As left by the lumbermen these hills could not have been an inviting field for Nature to work in. But first the brambles came, and in their shel- ter the young trees had a chance to start. The proximity of the lake, which insured moisture and took the scorch out of the midsummer winds, helped and gradually the verdure of sand |. the hills was restored. With the growth of the forests has come a fine forest cover, as it is called, of dead leaves and decayed wood. There is little soil substance to this cover, but it acts as a mulch, keeps the shifting sands in place and makes new growth possible. In a few years these lake shore forests will be among the things in which the State will take special pride. The fact that the forests add charm and value to ‘the resort properties along the lake shore will insure proper care and protection for them. The automobile has become a ve- hicle of politics and politicians. In the old day the candidate for office went about on horseback. Then he traveled by carriage or on the rail- road. Now the up to date man after an office owns, borrows or rents an automobile and the pursuit of public honors has a gasoline backing. In the old day the candidate of big calibre advertised his proposed meet- ings and expected the voters. to come in to hear his words of wisdom and many promises. Now the candi- date, armed with a road map, hunts the voter at his home and wherever two or three of them can be cornered the speech is made. Who first used the automobile for campaigning pur- poses is not stated. Tom Johnson, ot Ohio, was one of the first to do it on a large scale, with his spectacu- lar tours through Ohio. Governor Warner was one-of the first in Mich- igan to recognize the value of the automobile. But now they all do it. Amos S. Musselman has been reach- ing many of the corners of the State by automobile and so has Patrick H. Kelley and Chase S. Osborne. Senator Burrows has honked honked in many sections, which in the old fashioned way he could never have reached. All the candidates for Con- gress will be out in their touring cars this season and so will many ot the candidates for county Offices. In fact, the auto has become almost as much a part of the modern poli- tician’s equipment as his smile and handshake. Se Ue ae One way to develop efficient em- ployes is to become an efficient em- ployer. —_-+~. —___ The region of the “I” is the blind- est of all. New Secretary of the Michigan Lum- ber Dealers. The Board of Directors of the Michigan Retail Lumber Dealers’ As- sociation has elected a successor to Arthur L. Holmes, of Detroit, who declined re-election as Secretary and Treasurer of the organization, retir- ing after a tenure in office of fourteen years. The choice of the Board fell upon George P. Sweet, of Grand Rapids, who will become Secretary and Treasurer of the Association August I. Mr. Sweet was born November 4, 1881, in Grand Rapids. He is the son of former Mayor and Mrs. Edwin F. Sweet, of this city, and a brother ot Carroll F. Sweet, of Grand Rapids, retiring President of the Michigan Association. He was educated in the public schools of Grand Rapids and was graduated from the Grand Rap- ids high school in the class of 1900 and from the University of Michigan in the class of 1904. Immediately thereafter his connec- tion with the lumber business began with the piling of lumber in the yards of the Fuller & Rice Lumber & Manufacturing Co. Three months later he was made foreman of the planing mill and continued for fourteen months. Then he was yard foreman of the company’s East yard and later of its South yard, in all about a year. He then returned to the main office as book-keeper. From this position he rose to be superin- tendent of the wholesale and retail yards, the planing mill and the sash and door and interior finish factory cf the company, so remaining until November 1, 1909. He was then appointed receiver of the Kalamazoo Interior Finish Co. and took charge of the business as manager. The plant was sold March 1, last, and he became trustee of the funds so realized. The new Secretary will remove the cffices of the Association to Grand Rapids, which is his home. He mar- ried in 1907 Miss Jessie Ellicott, of Grand View-on-the-Hudson, N. Y., and they have a son 2 years old. —_—_* +. __ The Largest Grain Elevator. Port Arthur, Ontario, has the larg- est grain elevator in the world. The structure has a capacity of 10,000,000 bushels, and four trains can dis- charge their grain in the house simul- taneously. so See Time Cards The Manistee & North-Eastern Railroad Is now operating its New Line Between Manistee and Grayling Afiording the Most Direct Route Between Eastern and Western Michigan Two Trains Per Day Each Way Making close connections with the Michigan Central R. R. at Grayling Grand Rapids & Indiana Ry. at Walton Pere Marquette R. R. at Kaleva Steamer Lines at Manistee D. RIELY, Gen’! Pass. Agent. *, 4 o Ogee HS A ’ a, a August 3, 1910 MICHIGAN TRADESMAN 3 ‘MEN OF MARK. E. A. Clements, President of Globe Knitting Works. The manufacturer of knit goods, in common with all manufacturers em- ploying machinery, from the start and throughout his progress, is con- stantly confronted with the necessity cf seeking to run his plant at the least possible cost compatible to the outturn of acceptable product. Com- petition is always a factor in this consideration, for the manufacturer who is regardless of this feature will soon find himself distanced by com- petitors in the same line and losing in the market in which he sells his product. Modern methods of doing business involve so much diversity and de- partmental work, especially in case 2n institution is of large size and of extensive operations, that the gen- eral manager must be a man of abil- ity and wide range of faculty in or- der to maintain due watchfulness and control of each department and sub- ordinates. He must be able to se- lect men who are capable of dis- charging the functions allotted them, and while the general manager must insist upon discipline and the strict carrying out of his instructions, he must exercise his authority with such discretion and respect to the feelings of his subordinates as to merit their good will and loyal co-operation. It 1s seldom that a man can reach such attainments at a bound; as a general thing it requires years of experience and painstaking endeavor to become a successful manager of a great in- dustrial enterprise. In introducing a sketch of the career of one who ‘has become famous in the manufacture of knit goods, this article presents an example of just such qualities as are those above portrayed, emphasized in a number of essentials. In this case it required twenty years of close at- tention and faithful application to the difficult involvements of the business that came to his hand to rise from a position as employe to that of the head of the house. Although he did not have the educational advantages oI many a young man of the present era, he nevertheless made his way to the top by means of eyes, hand and mind rendered clear, expert and ju- dicious by use and experience. EFilert A. Clements was born in Stavenger, Norway, July 26, 1864. He attended school from the time he was 5 until he was 15, when he spent a year on the ocean on a sailing ves- sel, visiting Canada, Russia, Ireland and England. From 16 to 18 he worked in a machine shop learning the trade. In 1882 he came to Amer- ica, proceeding to Chicago, where he secured employment in the brass works of Crane Bros. & Co. A year later he secured a position in the Chi- cago branch of the Wheeler & Wilson Sewing Machine Co. as machine ad- juster. Two years later he entered the employment of the Princess Knitting Co., which is now the Amazon Knit- ting Co., of Muskegon, as assistant foreman. He continued in this ca- pacity for five years, when he enter- ed the employment of Samuel Walk- er, at Niles, in 1890. His position dred people. there was superintendent and he con- tinued in that capacity until 1897, when he came to Grand Rapids and started in the knitting business on his own account. His first move was to purchase from Charles Trankla the machines employed by him in _ the Grand Rapids Corset Co., which was then located on the top floor of the Putman building, on Pearl street. Such of the machines as he could not use he exchanged for others bet- ter adapted for his purpose. Six months later he admitted to partner- ship Herman Liesvelt and John Sim- mons, each of whom_ contributed $2,000 to the capital stock, when the business was merged into a corpora- tion under the style of the Globe Knitting Works. The capital stock has been increased from time to time ident of the corporation as well as Director and a large stockholder, and is also President of the Sanitary Knitting Co., which was organized about fifteen months ago with a cap- ital of $15,000. Mr. Clements was married twenty- ene years ago to Miss Julia Johnson, of Chicago. They have three chil- dren, a boy of 19, who was graduat- ed from the Howe School in June, a boy of 17, who will be graduated from the same school a year later, and a daughter of 14, who is attenJ- ing Miss Moffet’s private school here. The family reside in their own home at 470 South College ave- nue. Mr. Clements is a member of Doric Lodge, F. & A. M., and is also a jmember of the Maccabees and the & Eilert A. until it is now $400,000, $150,000 pre- ferred and $250,000 years ago the company erected a four common. Fight story and basement building, 40x93 feet in dimensions. Three years lat- cr the building was doubled, and now the company is erecting a five story and basement addition 50x103 feet in dimensions. Three or four years ago the members of the company acquir- ed the water power and buildings at Middleville, formerly owned and oc- cupied by the Keeler Brass Co., and established a branch factory, which was known as the Thornapple Knit- ting Co. This company had a capital of $125,000, and a year or so ago was merged into the Globe Knitting Works, all of the knitting, dyeing, bleaching and washing being done at Middleville, while the finishing is done in Grand Rapids, The company employs altogether about four hun- Mr. Clements is Pres- Clements Knights and Ladies of Security. He lis very fond of sailing and automo- ibiling, in both of which he is very | proficient. Five years ago he paid a lvisit to his old home in Norway, where he had the pleasure of sailing over the course that he had repeated- ily traversed as a boy. | In seeking reasons for Mr. Cle- ment’s success, they are as manifest as the sun on a bright day. In him are found the characteristics and abil- ity, coupled with experience, requi- site for the head of such an indus- try. While he is an exact disciplinar- ian he possesses those traits of dis- position and conduct toward the of- ficers and employes of the concern that induce and foster a friendship that is sincere and lasting. He makes all feel that he claims no superiority as a man or official beyond his func- tion to see that the business is prop- erly conducted in accordance with } the rules laid down—rules that are formulated and carefully observed as much in the interest of the men 'n that of the principals in the busi- ness. The Knitting Works is a monument to the ability and charac- ter of its manager. It is, “therefore, proper to give here some account of the initiation and progress of the en- terprise. as Globe ——_.-2__ —_ Pullman Profit and Loss. Something ought to be done to re- lieve the Pullman Car Company. It is in a most precarious condition, The Inter-state Commerce Commission recently ordered a moderate reduc- tion in its rates. Since then its wail of woe has been heard throughout the land. From the tone of the wail we would judge that bankruptcy stares it in the face. From affidavits filed in the Federal Court in Chicago we gather it is a philanthropic con- cern that is being cruelly oppressed. According to its statement it is losing $7.58 on every passenger car- tied between Chicago and the Paci- ic Coast. The loss of $7.50 might be bearable in the sweet name of charity, but that eight cents is be- yond the limit of reasonable endur- ance, An attorney for the Chicago, Mil- waukee and St. Paul declares that his road is losing $500,000 a year on its sleeping car service. Such facts as these surely justify us in urging that something be done to relieve a situation so ruinous and desperate. other facts which the are asked not to con- They do not figure in the pa- affidavits setting forth losses, authoritative Wall street rec- is learned that the Pullman Company has a_ capital stock of $100,000,000 which it has been paying dividends of 8 per cent. since 1863; that in 1898 it paid a 50 per cent. dividend in stock, and in 1906 .nother of 36 per cent. In 1908 the gross earnings were $31,620,240, and after all expenses, dividends and fix- ed charges had been paid a tidy sur- plus of $7,046,788 remained. As re- cently as the last day of June the stock of the company was. selling on Wall street at $155.25 per $100 share. Possibly, in view of these facts, the Pullman Company may be counted struggle along until the courts have had opportunity to dis- cover what justification there is for There are kind-hearted sider. thetic but in ords it on upon te its lamentations.—Louisville Herald. naa cia One of the Literary Amenities. On one of Hall Caine’s visits to this country a banquet was given in his home in a certain city, and Thom- as Nelson Page was invited to intro- duce the guest of the evening. Just before the toasts began Mr. Page’s right-hand neighbor passed his menu around the table with the request that Caine should lead the usual “au- tographing” with his signature. “Good idea,” said Page, “I’ll send my menu card along, too. I’ve got to introduce Hall Caine in a few min- utes and I want to be able to say that I have read something he has written.” MICHIGAN TRADESMAN August 3, 1910 antl faye ett ——— Ae .: NZ Be me == mT SSX Movements of Merchants. Stephenson—Max Cohen has gaged in general trade. Copper City—John Bennett ‘has en- gaged in general trade. Manistique—C._ N. Dewey cned a confectionery store. Ypsilanti—J. DeWitt & Son have engaged in the shoe business. Marquette -- Lowney & Madigan will shortly open a grocery store. Kinney—Thomas Holtrop has sold his grocery stock to J. Meulenberg. Bailey—C. T. Gold will remove his drug stock from Mears to this place. en has op- Crystal Falls—M. DuBois has op- ened a grocery store in the Young building. Shelby—J. E. Cobb succeeds John Van Domelin in the wood working business. Big Rapids—Bertrau, Almroth & Co. have engaged in the dry goods business here. Hart—Houton & Fisher have pur- chased the tardware stock of B. F. Archer & Son. Waters — The Stephens Co. has changed its name Stephens ‘& Co. Pontiac — Detwiller & Hazelton have purchased the hardware busi- ness of Tobin & Seeley. Mt. Pleasant — The Independent Grain Co. has been incorporated with a capital stock of $10,000. Ludington — David Wigderson is succeeded in the dry goods and shoe business by H. W. Shellenbarger. Jackson—The general store of Fred Walton at Clark Lake burned Mon- day. The loss is estimated at $3,000. Hartford—E. Goeppert has closed his bakery, owing to the amount of foreign baked goods sold in the vil- lage. Holland—John Hoffman, formerly chef on the steamer Nyack, succeeds I.. E. Van Drezer in the restaurant business. Durand—Ola Wallace is now sole owner of the New York Racket store, having purchased the interest of ‘his partner, Fee Larry. Jackson—H. E. Moorehouse and William Watts have formed a copart- nership and purchased the retail busi- ness of the J. E. Bartlett Co. Tawas City—C. H. Prescott & Sons, who have been engaged in gen- eral trade here for thirty years, will shortly retire from business. Homer—James & Harts is the name of the new firm who will en- ‘ gage in the wholesale and retail fruit business here about August I5. Cass City--The Farm Produce Co. has been organized with a capital stock of $10,000, of which $2,000 has been paid in, to handle farm produce. Lumber to. «6 = & Mitchell, deal- ers in marble, have dissolved partner- ship, and the business will be contin- ued by the senior partner, John G. Leslie. Delton—Roy C. Leinaar, formerly of Hastings, has leased the Bush building and will occupy it with a stock of general merchandise about August 15. Bay City—John H. Walther, of the Walther Department Store, has pur- chased the stock of the Bay City Bazaar, which he will consolidate with his own. Grand Ledge—George L. Granger, who recently retired from the cloth- ing business, has engaged in the to- bacco, confectionery and_ sporting goods business. Charlotte—George Akas, of Albion, has leased the building formerly oc- cupied by the Roblin shoe store and opened up a modern confectionery and fruit store. Charlotte—W. S. Proud, who has ccnducted a bazaar store here for the past five years, has removed his stock to a larger building and will add a line of dry goods. Pontiac—Mrs. Mary Chase, who has conducted a shoe store here for the past fifty-four years, has sold her stock to H. J. Jacobson, recently of Detroit, who took immediate posses- sion. Kalamazoo—C. J. Butler, of Alle- gan, but recently of Spokane, Wash., has located in this city with a but- ter, egg and poultry business, supply- ing both the retail and wholesale trade. Big Rapids—Theodore Sellas has purchased the interest of his partner, Theodore Jackson, in the confection- ery and fruit stock of Theodore Sel- las & Co. and will continue the busi- ness under the same style. Fiborn Quarry—Samuel B. Martin has merged his stone quarry proper- ties into a stock company under the style of the S. B. Martin Co. The capital stock is $225,000, all of which has been paid in in property. Marquette — Steven Lowney and M. Madigan have formed a copart- nership under the style of Lowney & Madigan and will engage in the grocery business at the corner of Champion and Genesee streets. Charlotte—Ferrin Bros. of De- troit, have sold their Charlotte and Olivet elevators to J. D. McLarin & Co., who own fifteen elevators in Michigan. William Van Vleet will succeed W. K. Willis as manager. Deerfield—John Walper, of Riga, owner of elevators at Riga, Blissfield, Ogden Station and elsewhere, has purchased of Weisinger & Munson Jackson—Leslie 1\the Deerfield elevator and grain busi- ness. The consideration is under- stood to be $10,000. Flint—John Stillman, who has won prominence in the dry goods busi- ness by the successful operation of stores at Akron, Lima, Newcastle, Sharon, and other points in Ohio and Pennsylvania, will open a store here, under the style of the Boston Store, with C. Felanson, as manager. Petoskey—Walter Scattergood, who for the past eight years has been with a wholesale grocery house at Sag- inaw, has‘bought the Neff interest in the Cobb & Neff awning and uphol- stering establishment and has taken charge of the business end of the company. The firm will henceforth be known as Cobb ‘& Scattergood, and Mr. Cobb will as heretofore have charge of the mechanical end of the affair. Manistee—S. Hollenbeck, formerly foreman of the Manistee Glove fac- tory, has formed a stock company consisting of W. H. Kinsley, C. E. Schewe, Alex. Hornkohl and Robert F, Danville for the purpose of oper- ating what is to be known as the Manistee Glove Co. The factory will be located at the intersection of First and. Grant streets. Hand-sewed gloves will be made and employment will be given to fifteen hands. Owosso—The American Farm Pro- ducts Co. has been placed in the hands of receivers by the Federal Court in Chicago. The principal of- ficers of the corporation are in the Ashland block, Chicago, and _ 100 Broadway, New York City. Two plants are operated in Michigan, two in iilinois, ard two in Ohio. Be- sides the Owosso plant, the other one in Michigan is located at Bad Axe, and the Jliinois plants are in Chicago and Elgin. Manufacturing Matters. Detroit—The Bailey Motor Truck Co. has changed its name to the Fed- eral Motor Truck Co. Detroit—The Detroit Window and Stained Glass Co. has decreased its capital stock from $35,000 to $15,000. Alpena — The Northern Planing Mill Co. has a crew of sixty-five men and twelve teams engaged in rush- ing work on the new automobile plant here. Detroit—The Impervious Can Co. has been organized with a capital stock- of $75,000, two-thirds of which is paid in in property, to manufacture fiber cans. Howard City--The Booth Manu- facturing Co. will remove its ma- chinery to this place and resume operations in the plant formerly oc- cupied by Skinner & Steenman. Kalamazoo--Tkhe Van Automobile Co., of Chicago, will not locate in this place, but will go to Grand Haven, that town having offered a bonus of $10,000 to the concern. Bay City—The M. Lamont Co. is arranging to build a large box fac- tory and planing mill in the north end of the city as soon as the estate of the late M. Lamont is adjusted. West Branch—Tolfree & Co.’s shin- gle mill went oyt of commission last week and will not be operated again by the present firm. The scarcity of timber is the cause. John Tolfree is extensively identified in timber prop- erties in the Upper Peninsula, is a large stockholder in the Diamond Lumber Co., at Green Bay, and owns timber holdings in Ontonagon county. Jackson—The Wolverine Alumin- um and Brass Foundry has been or- ganized with a capital stock of $10,- 000, all paid in in cash, to manufac- ture brass and bronze castings and babbits. Alma—The Universal Joint Co. been organized to manufacture mo- tor vehicles and accessories. The cap- ital stock of $24,000, of which $10,800 has been paid in in cash and $13,200 in property. Bay City—Bradley, Miller & Co. have the frame up for their new box factory plant to replace the one re- cently burned. The firm is bringing pine from Lake Superior points and the Georgian Bay district. Detroit—-The Lanol Chemical Co. has been organized with a capital stock of $50,000, of which $4,000 has been paid in in cash and $30,000 in property. The corporation will man- ufacture chemicals at Wyandotte. has Detroit—The Detroit Auto Spe- cialty Co., manufacturer of gasoline engines, automobile guards, fenders, tanks, etc., is building an addition to its plant on Greenwood, between Bal- timore and the Michigan Central. Cadillac—R. G. Macey and H. R. Gettle, of Durand, stockholders in the Hercules Hoop Co., Durand, have been in this city looking up a site and considering prospects for estab- lishing a hoop mill here and the re- moval of the Hercules Hoop Co. from Durand to Cadillac. The Her- cules company has_ exhausted the timber supply at Durand and is look- ing for a new location. Detroit—The work on the addi- tion to the plant of the Anderson Carriage Co. at Milwaukee Junction is being pushed rapidly, and it is thought that it will be ready for oc- cupancy about Sept. 15. The build- ing, when complete, will add about 100,000 square feet of floor space, and the entire plant will then include about ten acres of floor space, mak- ing it a factory said to be one of the largest in the world devoted exclu- sively to the manufacture of electric pleasure cars and trucks. Detroit—The merging of the Ham- iiton Carhartt corporation with the Carhartt cotton mills at Rockhill, S. C., is contemplated. It is planned to increase the capital of the Car- hartt corporation from $500,000 to $1,000,000, with $60,000 common stock and $400,000 preferred. The directors cf the company are John C. Young, Hamilton Carhartt, Wylie Welling Carhartt, Thos. C. Kinsella, Oscar Kratz, Frank G. Smith, jr. The capacity of the mills will be increased and it is proposed that the mills pro- vide 95 per cent. of the material needed by the Detroit factory against the 66 per cent. now sup- pied. For tiiis purpose, $300,000 of the common stock will be used to take over the mills, and $200,000 of the new preferred will be sold to the mills to provide capital for enlarging capacity. as Br» a August 4, 1210 ssh MICHIGAN TRADESMAN 5 The Grocery Market. seeded goods, due to the agitation of a pais Sugar—Refined is without particu-!a new syndicate which stands ready ree ENS = lar change. The strike at the refin-|to buy a large quantity of raisins in 2 = =. 7 a z ertes is extending somewhat and|order to protect the market. The de- WEL {( ei TS oe : AT = ¥ 99 WT. Leg { got ay [axe - ZY {> _ a BOT 2 4B¥- Dy 2 The Produce Market. Louisville, $1.25 per sack; home Apples—The supply of green ap-|grown green, 15c per doz. bunches. ples that is arriving this week looks more like the real article than those that have been on the market. for the last two weeks or more. Receipts are not of sufficient volume, however, to establish definite quotations. Bananas— (@2.50, Prices range from $1.50 according to size. Beets— doz. bunches for new. Butter consumptive the The what 30c per a zood during | 2 sharing.| curtailed heat, general, been butter grades —There has trade all been for past week, make has the to have some- which and the below normal, fine butter Everything said here ap- prints and solids. Local quote at 20¢c for dairy rang- by extreme been fallen seems receipts hav2 with the small. plies to handlers percentage of very creamery tubs and 29'%c for prints; es from r9@20c for packing stock to| e2@23c tor No. F Cabbage — Louisville, $1.50 per crate. Cantaloups—Arizona stock com- mands $5 for 54s and $7 for 4ss. Cauliflower—$1.25 per doz. for home grown. Carrots—2o0c per doz. for home grown. Celery—2oc for home grown. Cocoanuts—6oc per doz. or $4.25 per sack. Cucumbers— oc per doz. for No. 1 and 25c for No. 2. Currants—$1.65 per 16 qt. crate. Eges—-The receipts of fancy eggs are very small. Considerable eggs are coming in, but the heat has af- fected a large percentage and these are out of the question for the best trade. The market is fairly steady at present quotations. The heat has curtailed the consumptive de- mand, and we are approaching a sea- son when the demand will likely fall off still further. All the receipts have to be sold on arrival, as the qual- ity 1s not good enough to hold. Loss off ranges from %4 doz. to 3 doz. per crate. Local dealers are paying 16c f. o. b. shipping point, holding can- dled at 19@2oc. Green Peas—$1.50 per bu. also Gooseberries $1.75 per 16. at. crate. Green Peppers—$2.75 per 6 basket crate for Florida. Honey—trsc per th. for white clov- and r2¢ for dark, Lemons—-Messinas, $6.50@7; Cali- fornias, $7@7.50 per box. Lettuce—75c per bu. for head and 6oc per bu. for leaf. Onions—Spanish—$1.50 per er crate; Oranges—Late Valencias are quot- ed as follows: 96s and 288s, $4.25; 126s and 250s, $4.50; 1508, $4.75; 176s, 200s and 216s, $5. Peaches—Georgia Elbertas com- mand $1.50 for 6 basket crate. Pieplant—75c for 4o th. box. Pineapples—Local dealers ask $4 for 24s and 30s; $3.75 for 36s; $3.25 for 42s. _Pop Corn—goc per bu for ear; *4@3'%c per th. for shelled. By ance ho. 1 Virginia stock has declined to $2 per bbl. Poultry—Local dealers pay I2%c for fowls; 22c for broilers; 8c for eld roosters; 12%4c for ducks; 7c for geese and 13c for turkeys. Radishes—15c for long and toc for round. Raspberries—Red, $2.25 per 16 qt. crate; black, $1.85 per 16 qt. crate. Spinach—65c per bu. for home | grown. Tomatoes—$1 per 8 tb. basket for home grown; also $1 per 4 basket crate. Veal—Dealers pay 5@6c for poor and thin; 6@7c for fair to good; 8@ oc for good white kidney; toc for fancy. Wax Beans—$r per bu. Watermelons — Georgia command $3 per bbl. for 8 10 or 12. Whortleberries—$2@2.25 per 16 qt. crate. ><> Through Train Service From Manis- tee to Grayling. Notice is directed to the znnounce- nent of the Manistee & North-East- ern Railroad Company, calling atten- tion to the fact that it is now operat- ing its new line between and Grayling. Sherman Two trains each day are run between Manistee and Gray- ling, making close connections with the steamer lines at Manistee, the Pere Marquette at Kaleva, the G. R. & I. at Walton and the Michigan Central at Grayling. The Manistee & North-Eastern Railroad Company las always aimed. to treat its patrons, both passenger and freight, with due consideration, and it goes without saying that the new extension will enable it to serve its patrons even more aceptably than it has in the past. The train service will be prompt and ample for all require- ments, the same as it has always been heretofore, and every conven- ience consistent with good railroad- ing will be adopted and maintained. Tda M. Wood, milliner at Six Lakes, ‘has added a line of groceries. The Lemon & Wheeler Company furnished the stock. signs of scarcity of soft and package sugars are appearing. All refiners are now holding firmly at the last quoted price and the market will likely ad- vance unless there is an increase in the supply. There has been no ac- tual increase in the cost of refined sugar during the week, although some of the refiners have nominally ad- vanced prices, continuing, however, to sell at the old figures. The con- sumptive demand for sugar is good. Tea—There is a steady demand, with prices steady and unchanged. Pri- mary markets show continued strength and holders seem to be in- different to all offers at less than prices asked. The quality of new crop Japans shows up well and first arrivals are very desirable. Low grade Congous remain cheap and Ceylons are firm for good quality. New Formosa samples are good _ in both cup and leaf and prices are rea- sonable. Coffee—Wholesalers and grocers are now paying a cent and a half per pound more for most grades of cof- fee than they did a year ago, but as yet very few wholesalers have ad- vanced prices to the retailer more than a half to a cent a pound. Some of the wholesalers who have been holding off from advancing their prices with the hope that the mar- ket would decline, sent out notices to their trade that they would advance prices August 1 on most of their line a half cent per pound. Tomatoes are much firmer in price than some time ago and the supply is said to be much smaller than when first report- ed. The demand has been exception- aliy good all season, as the supply cf green vegetables has been very small and prices quite high. The fea- ture of the vegetable market at this time is the active enquiry for fancy grades of peas, of which the crop is said to be very short. Many of the packers have oversold on futures and ure finding it very hard to get stock at prices so they can fill their orders. The estimate on the pea crop at this time is about two-thirds as large as last year. Corn is also very scarce and a larger future business is being done than for years past. Prices are now around the dollar mark, but the demand is still very good. The can- ned fruit condition is about the same as. last week. The demand is still much better than for seasons past. Prices on most of the line are about the same as last week. California canners ‘have withdrawn future prices on cherries, plums and pears. Cali- fornia apricots are expected to ad- vance on account of the increased cost of raw material. The pack of berries will be very small in some stores this year on account of the dry weather, and green fruit brought more than the canner could afford to pay. Dried Fruits—Apricots are quiet on spot, but very firm as to futures, the market having advanced between 1@ 2c from the opening. Raisins show an advance of about %c on fancy Canned Goods mand is dull. Currants.are in light demand at unchanged prices. Other dried fruits are dull and unchanged. Spot prunes are unchanged and quiet. Futures are about unchanged with some slight shading in quotations. Demand for both spot and _ future prunes is dull. Peaches are very qviet and dull at ruling prices. Rice—The demand is only fair. Prices on most of the line are a lit- tle higher than some time ago and are quite firm. and marked Starch — Best gloss bulk have been other 5c. Muzzy up an- Rolled Oats—The market advanced 30c per barrel and toc per case on all goods containing china, again last This makes three advances in the last two months, but from pres- ent crop reports prices may be still higher. week. Syrup and Molasses—Glucose has been advanced another topoints and compound syrup tc per gallon. The aemand for compound syrup is light. Sugar syrup in good demand at ruling prices. Advices from Louisiana say that the ‘thot weather is mov- the crop forward satisfactorily aud the delay which was recently ex- pected may now be avoided. Spot molasses is dull and unchanged. is now ing Blackberries—Jhe blackberry crop promised to be a good one at the early part cf the season, but dry weather curtailed the harvest. Many of the berries are also of poor qual- ity the lack of rain. trom $1.50@2.25 per 16 on accourt of range crate. Prices at. Cheese—The extreme high prices have curtailed the consumptive de- mand somewhat and as a result stocks in storage are larger than usual at season. The market for the week shows a decline of %c per pound in all grades. Like other dairy prod- ucts, the heat is affecting the quality of cheese and the percentage of fine cheese lighter than it has been. Off-grade cheese must be sold at con- cessions. The recent decline is likely to improve the demand both for con- sumption and speculation. Fish—Cod, hake and haddock are scarce and firm, the market being on a higher basis than last year. Spot salmon is unchanged and as to red Alaska, it is very firm and high by reason of scarcity. The market on new red Alaska salmon is expected to open about Ioc per dozen above last year. Mackerel continues. firm and scarce. The season for. shore mackerel is growing worse and the outlook is strong. Mackerel has not his is advanced during the week, but the market is firm. Provisions — Smoked meats have declined %e per pound during the week, but this did not inspire any increased demand. Pure lard is steady at %4c off and compound is unchang- ed. There is a fair consumptive de- mand for both grades. Barrel pork is in fair consumptive demand at soc per barrel decline. Dried beef and canned meats are unchanged. MICHIGAN TRADESMAN August 3, 1910 INDIANA ITEMS. From the Hoosier State. Goshen—L. F. and R. L. Green- wait have opened a grocery store at Dewey and Indiana avenue. Muncie—I. Samuels has opened a grocery store and meat market on South Walnut street. Garrett—Hiram Stearns and Harry Wineberg, of Michigan City, have purchased the stock of C. J. Rollins, who conducts a grocery and notion store here. The new proprietors will add clothing and furnishing goods. Michigan City—The Michigan City Carriage Works has been sold by T. W. Williams to Barney Switzer, of South Bend. Mr. Williams returns to the Columbus Varnish Company, Co- lumbus. Mr. Switzer has been with the Studebaker Company in South Bend for seven years. Logansport — Henry Schwier and Edward Campbell, of the Otto Shoe & Clothing Co., have resigned and will open a shoe store at 406 Broad- way September I. Peru-—J. W. Fry has opened a gro- cery on East Main street. Montpelier—C. H. Taughinbaugh, of Muncie, has sold his stock in the Montpelier Creamery Co. to C. B. Sunderland, of this place, formerly of Muncie, and Dr. Bacon, of Muncie. Lake—Notice of dissolution has been filed by the Lake Creamery Co. Reynolds—The Reynolds Creamery Co. has been incorporated by Levi Reynolds and others. Capital, $5,500. Evansville—The consolidation of the World, Globe and Bosse furniture factories gives this place the largest furniture factory in the State. Four large plants are brought under one management with an annual output cf more than $1,000,000. The capi- tal is $600,000, fully paid up. Shelbyville—The Shelbyville Can- ning Co. expects to start its plant about the middle of August. Noth- ing but sweet corn will be packed this year and from the present pros- pects the crop will be the largest that the local plant has ever ‘handled. Last year 350 people were employed and it is expected that 400 people at least will be kept busy during this year. Richmond — William Drifmeyer, who has been in the cigar business in this city for forty-seven years, ‘has sold his stock at the corner of Fourth and Main streets to Mr. Pegg. Mr. Drifmeyer will retire, be- ing 65 years of age. Indianapolis — Twenty-four retail shoe dealers of this city met last Tuesday night in the directors’ room of the Merchants’ Association for the purpose of organizing a protective association to be operated along lines siniilar to the operation of the Mer- chants’ Association. There are many problems of the shoe business which the shoe merchants believe could be worked out more satisfactorily by or- ganized co-operation. They decided to form a permanent organization and to establish headquarters. Geo. J. Marott was made temporary chair- man of the meeting, which had rep- resentatives present from most of the important shoe stores. William Business News E. Balch, of the Merchants’ Associa- tion, acted as Secretary. Decatur—Dal Hower has purchas- ed Charles Pennington’s half inter- est in the meat market of Penning- ton '& Baker, which will now be con- ducted under the name of Hower & Baker. . Wolcottville—A. L. Needham, aft- er a rest of ayear anda half, has open- ed a new grocery store in the south half of the Kenison building, which he recently purchased. The partition has been removed, making a double store room. Mr. Needham has put in new fixtures throughout and has a new stock of groceries. Iagrange—So well pleased are the merchants of the city over the re- sult of Tuesday’s bargain day that an effort is being made to repeat it in the near future. A number of the stores favor having the sales either bi-weekly or monthly. One man re- ports that an arrangement of this kind is the means of bringing the buyer and seller together on an equality; it gives the buyer an oppor- tunity to buy his goods at a reduc- tion and at the same time makes business good for the merchant. Ft. Wayne—The Ft. Wayne Opti- cal Co., capital stock $5,000, has been incorporated to deal in optical wares. The incorporators are J. L. Bren- ning, H. K. Gloeckle and H. L. Som- ers. Garrett—C. J. Rollins, who for a number of years has conducted a grocery store on Randolph street, will dispose of his goods as soon as possible and the building he now oc- cupie has been leased by Hirman Stearns and Harry Wineberg, of Michigan City, who will start a large mercantile store, carrying a general line of merchandise. The new pro- prietors will take possession by De- cember 1. The building will be re- modeled to some extent and large show windows will be placed in the front. Ft. Wayne—Theodore D. Becker, who founded the Becker Paper Co. in this city, has returned to Ft. Wayne after an absence of some years to again engage in business. He has purchased an interest in the cigar business of M. J: Blitz and with Mr. Blitz will incorporate the Blitz-Beck- er Cigar Co., with a capital stock of $10,000. Evansville—The Vulcan Plow Co. has increased its capital stock from ¢150,000 to $400,000. Muncie—The Opera House Jewel- ry Co. has been incorporated with a capital stock of $25,000. Poseyville — Louis E. Fitzgerald has sold his meat market to Herman Yeager. Anderson—The Indiana Box Co. has increased its capital from $ro0,- coo to $250,000. Indianapolis—H. FE. Kinney has merged his grain business into a cor- poration under the style of the H. E. Kinney Grain Co. The capital stock is $10,000. Lucerne—John Dodt is start a hardware store. Paoli—Kibler & Kibler will short- iy open a clothing store. about to Vincennes — The Vance-Williams Co. will shortly open a ladies’ cloth- ing store. Washington—William Hogan will soon open a grocery store. Evansville—Oberman & Goldstein have opened a ladies’ toggery estab- lishment. Lafayette—The Lafayette Packing Co. is succeeded by Kalberer Bros. Newcastle—The Farmers’ National Bank has been incorporated with a capital stock of $100,000. Plainville—The Plainville Milling Co. has been incorporated with a capital stock of $15,000. South Bend—A. M. Gross has sold his clothing stock to Dubail & Cra- bill. ——— Indianapolis Jobbers To Make More Trade Excursions. Indianapolis, Aug. 2—In spite of the hot season activity was the key- note of the midsummer meeting of the Indianapolis Trade Association. About two hundred jobbers and man- ufacturers listened to the reports of the officers as to what has been done and joined in a discussion of things to be done. Tt was the sentiment of the mem- bers that another two-day Trade Extension trip shall be made the lat- ter part of August, a five day trip in early October and another’ enter- tainment for buyers a little later. In the meantime an effort is to be made to form an Indianapolis con- vention bureau with the Merchants’ Association, the Commercial Club, Roard of Trade and the Indianapolis Trade Association as supporters. In the meantime, also, the freight and passenger traffic division will con- tinue to attack unfavorable condi- tions and to fight for additional facil- ities. Tt was evident from the general tone of the meeting that if any one had feared that the trade association movement ‘was merely a new broom of temporary activity the thought might be eliminated. The convention bureau project was suggested by Charles A. Bookwalter, Vice-President for the Publicity ani Convention Division. He said that under present conditions the conven- tion end of his division was a mere appendix. “Indianapolis is losing out on con- ventions, said Mr. Bookwalter. “Other cities are organized and are|- going after National gatherings which take thousands of dollars into the local channels of trade. Indian- apolis can get her share of these conventions, but it is not fair to ask the Indianapolis Trade Association to pay all the expenses of entertaining conventions when the manufacturer and the jobber are practically the last to receive any benefit from such gath- erings. The retail merchant is the first to benefit and then on down until every citizen finally receives in- direct benefit. “It is my intention to ask our Ex- ecutive Committee to invite the Mer- chants’ Association, the Commercial Club and Board of Trade to join us i establishing a convention bureau such as St. Louis maintains. The cost is not great to any of the or- ganizations, but there is always mon- ey on hand both to go after and to entertain great conventions. Not a National convention is held to-day in the United States but that St. Louis is represented there by an able dele- gation prepared to use every legiti- mate influence to bring the next gath- ering of that body to St. Louis. “In such matters as this we must have co-operation in this city if we are to accomplish the best things for the largest number.” Harold Hibben, Jr., Vice-Presi- dent for the Trade Extension Divi- sion, made a report showing the suc- cessful outcome of the two Trade Extension trips already made and outlining future trips. He suggested a two-day trip beginning August 18, to cover the towns between Indianap- olis and Terre Haute, and for a short distance beyond. He also suggested a five-day steam railroad trip into Southern Illinois, generally known in trade circles as Egypt. ‘Both of these proposals met the approval of the members. In reporting for the freight and passenger traffic division, Vice-Pres- ident C. C. Hanch warned the ship- pers present that unless they join- ed with shippers of the country in defense against the proposed _in- crease of freight rates the case be- fore the Inter-state Commerce Com- mission will go by default and then Indiana shippers will pay an increase of 70 per cent. above present rates. Te said a National defense fund was being provided and urged that the members of the Trade Association respond promptly to requests for contributions for this fund. John L. Ketcham took occasion to make a strong appeal to the Associa- tion members to rally to the sup- port of the National Trades Schools of Indianapolis and to back Mr. Bookwalter, the receiver for the in- stitution, in his efforts to obtain leg- islation that will make possible its continuance. —_—__2 + ___- Butter, Egs, Poultry, Beans and Po- tatoes at Buffalo. Buffalo, Aug. 3—Creamery, fresh, 25(@209¢c; dairy, fresh, 25@29c; poor to common, 21@22c. Eggs—Strictly fresh candled, 22@ 22%c; at mark, 19@2tc. Live Poultry Fowls, 16@17¢: broilers, 16@17%4c; ducks, 1I3@14c; old cocks, 11@1I2c; geese, Ioc;_ tur- keys, 15@17C«. Dressed Poultry—Iced fowls, 16@ 17c; iced old cocks, 12@13c. Beans — Pea, hand-picked, $2.50: red kidney, hand-picked, $3.50; white kidney, hand-picked, $2.75@3; mar- row, $3.15@3.25; medium, ‘hand-pick- ed. $2.50@2.55. Potatoes—New, $1.75@1.85 per bbl. Rea & Witzig. el Do Not Boast of Your Blue Blood. Do not boast of your inherent blue bloodedness, nor of the blue blood of your ancestry. Science makes a lobster of you if you do, and in this way: No vertebrate ever has been found by Professor Reichert to 2ossess blue blood. He says it is a fiction as applied to man, but that Icbsters and crabs’ blood show the bluish tint in marked degree. Do not be a lobster—use some other boast- ing phrase that will stand analytical research, & r x eS i ¥. > «hy A os + . “ - - ~ * + & ee _ ’ ee G '. eH August 3, 1910 Courageous and Spirited Defense of Women Clerks. We have been very much interest- ed in the writings of a woman clerk in the Hardware Magazine in defense of her sex as regards their fitness for the occupation of clerking. Some time ago this same magazine pub- lished some criticisms of the value of women clerks and it is in reply to these contributors that the writer seems to have been moved to action. Some of her views are quite interest- ing and, being so to us, we believe they will interest our readers. In her cpening remarks she says: “I claim that a woman—always provided that she be a woman of a fair amount of intelligence—can prove of greater value as an employe in certain de- partments of any store than a man.” In this statement she is undoubt- edly correct. And yet, in these same cepartments she is dependent mainly upon the assistance and oversight of tnale employes. Where would a wom- an be in a shoe department without a boy or man to run down cellar, climb the ladder, etc. When it comes to pulling on overshoes in the win- ter time, we quite often find that a woman has to be away for a day or two to recover from the drain upon her strength caused by this work and we even hear of some women who have become entirely unfitted for re- tail store work through over-exertion *n this direction. It is true that a woman can _ sell some children and lady customers easier than can some men, but I have vet to see any better effects produc- ed in this direction than from the tight kind of a male salesman. This point is one which should be care- fully considered in the makeup of a sales force, and the employer should sce to it that there are varied per- sonalities represented in his. It may even be wise to have a woman clerk among them, but not for a moment would we regard her as the equal of the male staff member or a necessity in order to continue in business. There may be a few customers whom she could sell, but that does not sig- nify that the male sales force would not do the same trick. In another paragraph this author states that “of course the principal reason why the department _ stores employ women instead of men is be- cause they can get them cheaper. There, dear enthusiast, you have hit on a most important point. It is this false idea which exists in regard to women clerks that retains many of you your positions. In many cases it is like the story of the man who asked a friend why it was that the married men lived longer than the single men, The friend gave it up and te replied: “They don’t. It only seems longer.’ Women clerks in many cases are not cheaper. They cnly seem cheaper. We must admit a definite need of them in certain departments, and in office work they become a positive necessity. We recognize with pleas- ure that some women have risen to high positions as executives in com- panies of world-wide fame, our civil service departments, etc., but broadly speaking, the woman is not the great MICHIGAN TRADESMAN big howling success in the retail store that she is purported to be by this writer. To draw again from her article, we note that “women have taste.” It is natural to them. It is natural to very few men. When they have it they be- come artists, landscape gardeners, or artistic decorators. They do not be- come clerks in a store.” Now what do you think of that for an argu- ment? One is sure that it comes from the brain of a woman. She can not know that successful retail stores require taste, judgment, generalship and tact which ninety-nine ‘women out of each hundred would lack. Taste? Do you believe a window trimmer does his work by mathemat- ical analysis or does the buyer se- lect his styles from a dope book pre- sented by the traveling salesman? No, sir; the taste is the ever-present thing that makes for success or fail- ure in buying, and while a woman might do better on corsets, lingerie, etc., we doubt if even here she could excel except for the feminine modes- ty in these matters. We find women drummers _ suc- cessfully representing live lines of goods, but these are to be counted in a minute on the fingers. A woman here and a woman there has taken up the work of a man successfully, but that is not an indication of the ability of her sex in general to do so. We glory as much as the women themselves do in their being able to rise to the emergency, but when it comes to believing for a moment that the retail business would suffer seri- ously as a whole if women clerks were withdrawn from it, we decline to accept this view. With no desire to be sarcastic we might say that most retailers find that a woman will require more ef- fort to help her make a sale than the sale is worth. In the shoe store she can rarely stretch or pound a shoe when necessary; she is a_ positive nuisance when it comes to _ losing pencils and sales books; she has no tact in breaking into the services of another salesman, and when driven to a corner in an argument is more likely to show signs of fight than of arbitration. Figure the sales she makes, the running around that all the other clerks must do to help her make those sales, and there will be au appreciable difference in her net value over what you considered it at first thought. And moreover, with all their helping, the male clerks will plug right along and sell more goods —in spite of their lack of taste.— Shoe Trade Journal. te All Modern Improvements. “Have you a talking machine at your house?” “Yes; have had one for the last ten years.” “Does it ever run down or get out of order?” “Never has stopped once.” “Where on earth did you get it?” “T married tt.” ——_+~-.—____ There are people who will buy any- thing on sight if they are allowed to pay for it on time. a No honors conferred can honor, confer What Other Michigan Cities Are Do- ing. Written for the Tradesman. A small concern in Detroit is seek- ing a location in Kalamazoo and the reason given is that “the company is now suffering from the prevailing high wages for machinists in De- troit, caused by the automobile com- panies.” The merging of the Business Men’s Association and the Bath House and Hotel Men’s Association at Mt. Clemens is being considered. Stories of a slump in the automo- bile business are being strongly de- nied in Flint, Lansing and Detroit. The shutting down of the Buick fac- tory in Flint two weeks for inven- tory is done every year. A manufac- turer of Pontiac says that he is three months behind orders little lull in the factories is due to the changing from the old to the new model cars. He says that his com- pany will build 4,000 cars this year and in order to do this he must add 1,000 workmen to the force now be- ing employed. Muskegon grocers and_ butchers will picnic at Fruitport August 17. One mile of grading has been com- pleted for the Lansing-Grand Ledge electric line, and the right of has been cleared for a distance of five miles. It is expected that cars will be in operation about Jan. 1. way The fishing industry is important at Charlevoix, one concern there em- ploying three men in its packing de- partment, besides an office force of six men, including the manager. This company is building a freezer in which may be frozen and stored 125,- coo pounds of fish. Another million dollar contract is to be let at the Soo this month, with others to follow before the third lock is completed. “The Soo for you” is the way they put it up there. The Wholesalers Manufactur- ers’ Association of Saginaw has de- cided on a Merchants’ Week in place and of the usual Trade Extension trip this fall. It will be held at the time of the Industrial Exposition, Sept. 16-24. The Sturgis Improvement Associa- tion has secured a new industry for that city, a carbon paper factory now located in Cincinnati. Flint is taking ways, having adopted governing street traffic. on metropolitan an orinance and that the T Vicksburg merchants will close their stores all day August 4 on ac- count of the business men’s picnic at Indian Lake. Holland merchants will go to Jen- ison Park Aug 4. The annual outing of the business men of Hancock and Houghton will be “passed” this year on account of lack of support. This was the deci- sion arrived at by the Portage Lake Merchants’ Association at a special meeting. The retail merchants of Menomi- nee will hold a picnic at John Henes Park Aug. 11. Eyerybody is invited to be a retailer for the day and to drink free lemonade. The Holland Merchants’ Associa- tion has endorsed the plan of build- ing a public bathhouse in that city. Almond Griffen. —__»~7<.—__ — Independent Audits. Until the last ten or fifteen the inside workings of our years banking system were almost unknown to the general public. The entire manage- the bank was left by the 30ard of Directors to the President, Cashier, and the “trusty.” The conservative are be- ginning to the the dependent audit. It brings before the Board of Directors every detail of the bank, and at the same time sures the public that their money is ment of bankers see need of in- as- placed in the hands of men who will conserve their interests. In all of the banks that have failed in the last ten years, I am unable to find where any of them had _ inde- pendent audits. In many cases the independent audit, semi-annually or quarterly, woult have discovered and stopped the leakage and saved the bank from ruin. To the average depositor the finan- cial statement of a bank means very little, item has been verified by a disinter- but when he knows that every ested party and the true meaning of each item found out, it inspires con- fidence; this confidence can be gain- ed in no better way than by the in- dependent audit. One of the advertisements any bank can have, is to publish its financial statement made and certi- fied to by an independent account- ant.—Banker and Investor Magazine. 2 A plat of heaven gives no proprie- tary interest in the place. best WoRrDEN GROCER COMPANY The Prompt Shippers Grand Rapids, Mich. 8 MICHIGAN TRADESMAN August 3, 1910 PicricaNpaDEsMAN eeudeseimnet THE oe eee F BUSINESS MEN Published Weekly by TRADESMAN COMPANY Corner Ionia and Louis Streets, Grand Rapids, ch. Subscription Price. a dollars per year, payable in ad- “aie dollars for three years, payable in advance Canadian subscriptions, $8.04 per year, payable in advance, No subscription accepted unless ac- companied by a sign order and the price of the first year’s subscription. Without specific instructions to the con- trary all subscriptions are continued ac- cording to order. rders to discontinue must be accompanied by payment to date. Sample copies, 5 cents each. Extra copies of current issues, 5 cents; of issues a month or more old, 10 cents; of issues a year or more old, fintered at the Grand Rapids Postoffice as Second Class tter. E. A. STOWS, Editor. August 3, I910 LOOK AROUND. The poet says, “Look aloft,” and Emerson seconds the advice with “Hitch your wagon to a star.” But there is sometimes more to be learn- ed by looking at what others on our own plane are doing than in trying to penetrate to Martian realms. The one who is self-sufficient is soon dub- bed by. the world as fogy, and not without reason. This is an age in which things are all moving so fast that the man who fancies that he can stop in his own niche soon finds himself as_ rudely jolted as though he had attempted to dismount from a trolley car when it was running at full speed. And the worst of it is, there are invariably plenty of lookers-on to witness the disaster. Every progressive business man can learn something from his fellow- men. Every observing one, even if not progressive, should imbibe some of the wide-awake spirit which will make him better able to perform his own work. And those . who have never been able to learn by looking about them should at once wake up to the fact that the world is moving, probably at a pace which will soon leave them woefully behind. Cultivate the habit of seeing what is going on around you, even though it is, apparently, foreign to your own business. It was from the humble teakettle that the steam engine was evolved. And when you least expect it, some valuable idea may be gained. Get out from your own town often enough to avoid getting into a rut. Fresh ideas are as essential to a healthy business as is fresh air to a sound physique. The man who thinks he knows all about his own business is in’a most deplorable state. To be teachable, alert, receptive, watchful for improvements, and ready to adapt the methods of others to your own individual needs are among the ele- ments which guild success. SD EGGS BY THE POUND. Hereafter New Yorkers will buy both eggs and bread by the pound. This announcement will be received by many poultry raisers with joy, as a promise of a new and more just standard which will, doubtless, soon become general. {While some may see in the new ruling but another chance for jug- gling with weights, to the sane minded it must be apparent that the usual method of handling by the doz- en is a juggling with justice which even the naked eye can detect. Have we not all picked for the big eggs? And is not the great egg of the Plymouth Rock worth more to the consumer than that of the industri- ous Leghorn? The poultry raiser well knows that the latter is the great egg producer, the hen that eats less than the larger bréeds. And _ yet those same small eggs bring as much per dozen as those of the general purpose fowl which lays a less num- ber. With no other commodity is this entire ignoring of size practiced. We see bananas of all sizes and quality; peaches and other fruit ditto. But do we expect to find the prices uni- form? The man who furnishes small potatoes is expected to put enough more into the bushel to make an equal bulk, and, perhaps, even then he is forced to accept a small sum be- cause of the inferior size. No doubt the new law will see oth- er changes creeping into the egg market. The economical housewife will be enabled to select eggs of large or small size, according to her needs, and she who can not buy the largest ones may still have eggs for breakfast at the smaller price. The plan will seem odd at first, perhaps a bit inconvenient; but it is founded on justice, and because of this it will eventually. Poultrymen — will realize the advantage of breeding for larger eggs and thus the gain will be two-fold. win HELP THE CARE-TAKER. The life of many of your goods might be greatly prolonged if people only knew how to take the proper cere of them. While there is one class who never will take care of anything and who desérve to be compelled to buy frequently, there is another who would gladly give them a full lease of life if they only knew how to do it. The old lady who coated her stove with a thick coat of grease twice a vear with a view to preserving it despite the havoc played with her whitewashed walls, would certainly have been delighted to learn the more rational and less laborious and unpleasant method. She did her best, but her efforts were improperly di- rected. We see on every side rubber com- ing in contact with oil, implements exposed needlessly to the sun and lacking the protection of paint, ma- chinery wearing out at a double rate because of unnecessary friction, goods faded because improperly washed and shoes which do not last long enough to pay for the buying simply because they are not properly ’ |cared for. Of course you will get the blame for lack of longevity. . Perhaps some ene else has purchased a _ certain atticle of your rival. It is well cared for and outlasts the one you sold two or three times over. The result is that next time there is a call for the article, it will be purchased of the other man. Of course, “you are not to blame that your goods did not stand the wear.’ And yet, are you not, in a measure? Is there not a tactful hint which you can give at the time of purchase which will guide the buyer without giving offense? Just praise the wearing qualities of your rubber goods, providing no oil is applied; suggest the essential nature of shoe dressings as a protection to the leath- er; or emphasize the fact that tools must be kept free from dampness if expected to have a long life. THE LAST POUND. We often fail when on the verge of success because we do not put on the last pound of pressure needed. This added, and the load which clung and would not move, slides along; and having once started, it is easily kept moving. It was Harriet Beech- er Stowe who said that just when you feel like giving up, that is the time to hang on a little longer and the thing will come right. The “pretty good” is found in every walk in life. We see the goods that are of fair quality, the men that are not particularly good or bad. These may find some one who wants them. Again, in the rush and com- petition, they may not be needed. The first-class article or man always finds a place. The world is full of the “pretty good” but it can never get enough of the excellent. We may strive and strive earnestly to establish a paying business. Are there not many others who are try- ing to do the same? We may fur- nish good material, and advertise it honestly and well, but we are still just maintaining our place in the race. If by some means we can get up a little more steam it will take us ahead instead of simply keeping even. This just keeping up and working at a nip and tuck race is neither profitable nor tending to de- velop the best that is in a man. Examine your work and note the points in which improvement can be made. Resolve to put on another pound of pressure and transform the load from a steady drag to an easy pull. If there is friction at any point, clean out the fogy methods and shoddy goods, apply the oil of good sense, tact and industry and note the increased ease in the running of your machinery. The added pound of pressure will lighten the load won- derfully. THINGS WORTH WHILE. There are so many little things which seem entirely unimportant and really beneath our notice. Yet it is upon little things that great ones are often founded. From the study of the earthworms Darwin built up one of his greatest books. A Burroughs quietly watched the birds and ex- tracted from their quaint ways and thrifty habits many facts of the high- es importance in the economic rela- tions of insect and man. Henry Clay found it worth while to practice speaking in an old barn with only an old horse and cow for an audi- ence. Without this drill he might never have been able to thrill con- gressional halls with his eloquence. It is freauently the case that not the thing itself, but the way in which it is treated determines its real worth. The iron nugget resting in the earth is of no value whatever to the world; but when it is rendered into plowshares, nails or watch- springs, it is quite another matter. There are countless little things in our regular work which do _ not amount to much, simply because we do not make them important. Even the simple process of wrap- ping and tying a package may be a bungle, ready to fall to pieces at the slightest jolt, or it may be the work of a real artist... The showing of a certain line of goods may be simply mechanical, with, perhaps, the flaw caused by indifference on the: part of the clerk: or it may be artistic in mevement and perfect in detail. Goeds half shown are sometimes aetter left upon the shelves. It is the one who enters into the duty with spirit, enthusiasm and _ good taste who makes the sales. Even the most. trivial worth doing well; and by after the small things, most of them, we find that they are really worth while. In_ fact, few things connected with cur work are not worth while developing to tiieir best ?{ they are worth retaining. are looking making the things Postmaster General Hitchcock ‘has made a contract with a Brooklyn concern for 1,125,000.000 yards of binding twine, deliveries to be made in various parts of the country. That is the estimate for a year’s supply, and the contract will amount to near- ly $225,000. That is considerable money to pay for string, but it is less than the average for several years. Many tests recently have been made by the Department with a view to saving money on the pur- chase of binding twine, with the re- sult that it was determined that twine of less strength than formerly used would be satisfactory for all pur- poses. By this change, together with economies in the amount used, it is hoped by department officials to ef- fect an annual saving of about $40,000. The postal savings bank bill pro- vides that all mail originating with the postal savings institutions shall bear a dstinctive stamp, and Post- master General Hitchcock is pushing the work af getting them designed and printed. The idea is to keep track in this way of the expense which the postal savings experiment puts upon the mail establishment. How the post office clerk is to determine whether the contents of a sealed en- velope is bank business or some- thing else is not stated. As the stamp costs the same as the regular issue of like denomination, it is not be- lieved it will be used to any extent outside the banks for which it is is- sued, eee ieee ee eaee eeeeeeeeaineeea When a man has nothing else in his pockets ‘he is expected to pocket insults. August $, 1910 MICHIGAN TRADESMAN 9 BUSINESS A BLESSING. Only the Busy Person Is Contented and Happy. This country is built on business. Business is intelligent, useful activity. The word busyness was coined during the time of Chaucer, by certain sol- dier-aristocrats, men of the leisure class, who prided themselves upon the fact that they did no useful thing. Men of power proved their prowess by holding slaves, and these slaves did all the work. To be idle showed that you were not a slave. But this word business, first flung in contempt, like the words Puritan, Methodist and Quaker, has now be- come a thing of which to be proud. Idleness is the disgrace, not busi- ness. Business consists in the creation, production, transportation and distri- bution of the things that are neces- sary to human life. Through this ex- ercise of our faculties we educt the best that is in us—in other words, we get an education. Inasmuch as business supplies the necessities of life, it is impossible to have a highly evolved and noble race excepting where there is a science of Lusiness. Business is human service. Therefore business is essentially a divine calling. Once men sang, religion is the chief concern of mortals here below. Other men have always thought that killing was the chief concern of mortals here below. Gladstone said, “Only two avenues of honor are open to young men—the army and the church.” This has been the prevailing opin- ion of the world for nearly two thou- sand years, and is the one reason why the Dark Ages were dark. Dur- ing that thousand years of night the priest and soldier were supreme. It was one long panic, and human evo- lution was blocked through fear. The race crawled, crept, hid, dodged, se- creted, lied and nearly died. The world can only be redeemed through business; for business means betterment, and no business can now succeed that does not add to human happiness. In Wisconsin I saw a palace in a park, clear back in the country. It was a general store, where every- thing was sold that people use and need. This store had rest rooms, bath rooms, lunch rooms and an art gallery.: It was simply a store for farmers. The owner ministers, and making money. He is helping him- self by helping others. Tn all of the great cities are stores that are radiating centers of beauty, welfare of employes and the public is carefully considered by men of power. That many wrongs and in- equalities exist in business is very true; but they must and can be right- ed without the business fabric. Just here are required men with great insight, patience, poise and love of kind. He who makes war on _ business removes the roof from homes, takes the bread from mouths, leaves hu- man bodies naked to the storm, re- places confidence with fear, hope he is smashing with dread, love with hate and robs men of their right to work. If in the last two thousand years men had devoted one-half as much time to this world as to another, one- half as much time to busines as they have to war, this earth would now be a paradise, peopled with a_ noble, happy, self-sufficient race, proof against panic. A panic is just a lit- tle cross-section of the Dark Ages— make it permanent and you have the Dark Ages indeed. The world has had enough of war. War means destruction, waste, vio- lence, disease, desolation, poverty and death. To prepare for war is to have war —for we get anything for which we are prepared. It is a sad comment on this coun- telligent, thoughtful, reasonable and wise busyness. happy. daily, useful work is Only the busy person is Systematic, man’s greatest blessing. pe Five Caught in Game of Fraud. Cleveland, July 30—Pleading guilty to indictments returned by the Fed- eral Grand Jury as a result of in- vestigations begun by the Cleveland Credit Men’s two years ago five men were sen- tenced by Federal Judge Taylor Tuesday—three of them to the Unit- ed States prison at Leavenworth and the others to pay fines and the costs. The men were all held for their con- nections with a scheme to order and cbtain large quantities of merchan- Association more than Association discovered the frauds be- fore a majority of the goods order- ea had been delivered. When information was received by the local Association two years ago that the George H. West Shoe Co., of Philadelphia had received three identical orders from three separate firms, all unknown, detectives were put on the trail. Hecht and Weiss were in business together at St. Clair avenue and East 55th street under the firm name of Hecht & Weiss. Joseph Harris in business on East oth street as the American Garment Co., and Newman at St. Clair avenue and East 12th street. was According to the authorities mem- bers of the three firms were in the conspiracy to get goods for which ithey did not intend to pay, and it Above is a fairly good representation of the new home of William Judson near the top of the hill on Fountain street, between Lafayette and Barclay streets. Mr. Judson purchased the lots on which his new home is located two or three years ago and has derived a great deal of pleasure in beautifying the grounds. This was practically accomplished before the house was constructed. The house is modern in every respect and is probably one of the most complete residences in the city. He and his estimable wife expect to take possession of their new home about October 1. try to think that during the sear |dine from wholesalers under false just passed, a year of peace, the Unit- ed States spent more for war and war tools than for its entire public school system twice over. Luther Burbank says you can only change the nature of a_ plant by changing its environment. You can cnly improve the natures of men by improving their surroundings. Busi- ness. betters human environment. Scientific business means gardens, flowers, fruits, vegetables; quick, safe and cheap transportation of folks, commodities and messages; books, maps, furniture, pictures, play- grounds, pure water, fresh air, per- fect sewerage sunshine health, hap- piness, hope and love, because busi- ness gives opportunity to work, earn, grow and become. The word “edu- cation” sometimes stands for idle- ness, but business always means work, effort, industry. It means in- pretenses. Jacob C. Weiss and Samuel New- man will both serve seventeen months the Federal prison. Julius J. Klein was sentenced to serve a year and one day. Joseph, Harris and Fdward M. Schultz, Jr., were both fined $50 and costs. A sentence of in six months in the Canton workhouse | was suspended pending the good be havior of the last two named. All of the indictments against Ja- cob Hecht, who is said to have given information following the opening of the investigation, were nolled and he was let go. Although there were few or no Cleveland creditors, the Cleveland Credit Men’s Association has spent $5,000 in employing attorneys and cetectives and in other expenses of|to Germany and has remained the prosecution. was also charged that they induced |Klein, then janitor at the Jewish Orphan Asylum, to start in business West 25th street, the West |Side department store bescause his iname was similar to that of another | merchant who had an excellent rat- ling. Schultz, Jr., clerked for Klein \for a time. The conspirators, it | at once began operating on a large | plan. They ordered shoes, clothing, [jewelry and a variety of merchan- |dise. In three days’ time they or- idered $28,000 worth of shoes, | Following the bankruptcy hearings on as was charged, iseveral additional indictments charg- Jing perjury were returned. Those in- |dictments were the only ones not ldisposed of Tuesday. Dan Ulmer, lone of the perjury defendants, went there The losses to oth-|for the past year and can not be ex- er creditors were not large, as theitradicted. 10 MICHIGAN TRADESMAN August 3, 1910 MEN OF MARK. Colon C. Lillie, State Dairy and Food Commissioner. That which is to endure must be built on something better than shift- ing sand, of better material than brit- tle glass. The wonderful buildings of the past that still lift their heads above the graveyards of centuries are remarkable not only for their artistic superstructures but also for their | solid and substantial foundations. The Grecian columns are crumbling, the Ionic capitals are disfigured by the vandal hand of time; but the bases remain as testimony that in building for the centuries the ancients knew that solidity must begin with the first stone and the secret of permanence lay not in the air into which the pillar was to reach but in the ground on which it was to rest. As it is with architecture so it is with reputation. It is builded on a solid foundation of character if it is to withstand all the stress of life. It must remain immovable alike under floods of prosperity and storms of adversity; and so it will not do un- iess it is established on probity, in- tegrity and energy. On such a foun- dation is e:ected reputation stone by stone—by good report, by successful trial, by proper conduct under every circumstance. And reputation in the thing man makes is like the reputation of the man himself. It must possess merit or it may not acquire reputation; it must maintain its excellence or its rep- utation will depart. It is an irrevoca- ble rule of life that governs all things concerning which men have opinion Colon C. Lillie was born on a farm in Tallmadge township, Ottawa coun- ty, in 1860, and is of English and Danish descent. He spent all of his toyhood days on a farm, attended the district school and was graduated from the Michigan Agricultural Col- lege in the class of 1884. He receiv- ed an appointment as cadet at West Point while in college, but resigned and finished his course at the Michi- gan Agricultural College. After leav- ing college Mr. Lillie taught school, becoming Secretary of the Board of School Examiners and County Com- missioner of Schools. He has manag- ed a farm ever since he left college; has made a special study of practical agriculture and dairy farming and has been principal correspondent of the Michigan Farmer for many years. He has been a traveling salesman, served as Supervisor, member of the Board of Education, member of the Consti- tutional Convention of 1907, Presi- dent of the Michigan Dairymen’s As- sociation, is President of the Coop- ersville State Bank, Coopersville Creamery Co., was Deputy Dairy and Food Commissioner for more than five years and on June I, I9I0, was appointed State Dairy and Food Commissioner by Governor Warner. In 1890 he was married to Miss Julia A. Lawton and they have two chil- dren. Such, in brief, are the salient fea- tures of the life of Mr. Lillie, but their repetition fail to disclose the ified his effort. character and stamina which are the essential background of extraordi- nary achievement. Mr. Lillie has lived a very busy life. It has been a life full of work, early and late, day in and day out, year in and year out. He may not always have worked to the best advantage, but -he worked in accordance with the light as he saw it; and the results usually justi- He early espoused ithe occupation of the farmer and was not content until he owned and man- aged the largest and best farm in Ottawa county. He liked cows and nis liking found expression in the ac- quisition of the largest herd of milk makers in the county. He believed in the factory creamery and the out- come is the largest and best equip- ped creamery in the State. He had faith in the practice and theory of Colon the country bank and, under his guid- ance, the Coopersville State Bank has become one of the best managed in- stitutions of the kind in the country. He has long cherished the idea that veterinaries should be better prepar- ed for their life work, and in pursu- ance of that aim he has recently pur- chased the Grand Rapids Veterinary College with a view to placing that institution high up among the great educational establishments of the land. That he will accomplish this those who know him have no reason to doubt. As the official head of the State Dairy and Food Department he has ample opportunity to bring into play the executive capacity which has made him noted in other branch- es of human endeavor and achieve- ment, and it goes without saying that he will give his new duties and responsibilities the best thought and effort of which he is capable. | - In Touch With the People. | The employe who takes the money cver the counter is one of the finger tips of the great corporation. The agent who manages the office, the ticket seller at the railroad station, the conductor, trainman, baggage master and telegraph operator at the window all are finger tips. They are in touch with the public. The off- cers, directors and stockholders nev- er feel the public. The people never see them. The legal personage, call- ed a corporation, is made of paper. ‘he employe has a great chance. He knows how the people feel who, by their trade, furnish the profits of the enterprise. He can make friends or enemies for the firm. He can give the soft answer that turneth away wrath, or he can be as impersonate as the desk and as indifferent. The C. Lillie niajority of the finger tips of many public service corporations are as callous as bone. What do they care? Shrug the shoulders and obey orders If things wrong lay it on the other fingers. Fingers are not brains. Fingers are a long way from the heart. Fingers miust expect to get dirty and do dirty things. If a private establishment were as careless of its patrons, by the indifference of its employes, as some public service corporations are ruin would soon follow. The great mercantile store demands that its fin- ger tips must be as soft as velvet. The proprietors insist on keeping themselves in touch with the public by the finger tips of sales people. Oc- casionally a finger tip gets some brain juice into it. A young fellow studies the public. He learns their wants and seeks, within his power, to gratify them. He is polite and hu- and draw their pay. are man rather than a mere machine. He makes friends always and enemies never. Now and then this mere agent makes a powerful friend. He at- tracts attention. He magnifies his humble place. He gets a reputation and a line of trade because he is hu- man and not mechanical. Sooner or later some powerful friend sees that he is more than a desk—he is a man. It is easy to buy desks, it is hard to find men. This young man is found because he insisted on finding himself in a lowly place. Not a man whose splendid rise is heralded in these days but climbed by having sensibilities that put him in sympa- thy with the patrons of the corpora- tion. Not an employe whose spirit was, “It is none of my business how the people ever like it,” ever climbed nor ever will. After all, it is what the individual buys and how many in- dividuals buy that make or break the corporation. The employe would soon get his discharge if the people ceas- ed to buy. It is the people who feed and clothe him. There is one irresistible impulse of democracy. That is the commercial purpose. The sentiment of liberty, the love of free- dom, would never have achieved the result. Trade is the great leveler. Buying and selling steadily enforce equality--American Artisan. —_—_+~--__—_. Take Time To Think. It does not pay to be too busy Unless a man has some time to think in a natural way about things in gen- eral he loses a great measure of mental growth. It is well to be ac- tive—a wholesome thing for every faculty of the mind. But as trees and flowers need both periods of rain and periods of sunshine, so men need to be sometimes busy and sometimes able to stop and think, quiet thought is refreshing to the busy man. A great many men in business do not at all appreciate this fact, how- ever commonplace it may seem. They drive themselves or let themselves be driven by their work all day long, day in and day out, year in and year cut. What time they have away from their work is often spent in an end- less round of social and pleasurable activities, leaving practically no half hour without its impending purpose, no time to stop and think and set their minds in order, no time to re- flect or to let the mind act from im- rulses other than the purposes with which it is being driven continuously. Such a man’s mind gets into a whirl, revolving in a very small or- bit, and making him oblivious to greater themes that lie wholly out- side of the limited circle of his own strenuous activity. On a strictly business basis this does not pay. It deprives the man of thoughts and ideas that might open up new opportunities of immeasura- ble value to his work. Whatever clogs up things retards progress.—Toys and Novelties. a - A reformer is a fellow who would compel us to do by statute what he does naturally. enti nsec If you want people to be interested in your troubles, be interested in theirs. 7. War pts r a * T ¢ ~* , 5 ;e ; \ 4 2 - ++ - Sie ¥ ay ~~ + eam ~ » ¥ 4 ¢* baad “ -§ & ‘ao SP 3 ; ~ ‘ ah «+ * é ~ > » it “a hd ¢ «zz e s @ ‘ ; ; } August 3, 1910 | MICHIGAN TRADESMAN 11 FEN “. | The Pleasant Smell ~ | Of New Made Bread Is one which the average man would find it hard to describe, but he never inhales the odor without a certain watering of the mouth as the knowledge seems to strike him all of a heap that he is tremendously hungry and he can hardly wait until he 7 gets a generous slice in his hands spread with rich, golden butter 4 . And for that man life seems well worth the living. The cares of business fall a away from him like water from the back of a proverbial duck, the sun shines and - the birds sing and for the moment he’s as happy as, when a boy, tired and hungry from work or play, he caught a whiff of mother’s bread hot from the oven and was soon engaged in the apparent attempt to crowd the whole batch into his face ._ ee before the butter had time to melt. If wives would give their husbands less baker's bread and more good home- e made bread we would have fewer divorces. Any woman can make good bread if she uses /| LILY WHIT { } 99 “The Flour the Best Cooks Use J F and makes any effort at all. : : Women who are reading the ‘‘Woman’s Page” of the daily papers and maga- 4 zines trying to find out from some other woman the secret of keeping a man good 4 natured and an effective worker will do well to think this over. 7 The average man is better pleased with something good to eat at meal time 4 than he is with all the hand painted china you can pile on the table. This is more of a lecture than an ad, but if it gets some tired, hard working ag man a square meal, we'll be glad. an 4 For sale by your dealer. 1 Valley City Milling Company a 4 2 a Grand Rapids, Mich. This is a reproduction of one of the advertisements appearing in the daily papers, all of which help the retailer to sell Lily White Flour “ey nin ies mm MICHIGAN TRADESMAN August 3, 1910 j hoe ify. yy frome Ss | Pan 53 MN mn dy, (uel MN AS a Butter and Egg Conditions in the East. I don’t think that I ever saw more shipments of butter arriving in this market in bad order than have come in during the past few weeks. I re- fer more to the condition of the tubs than to the butter itself. Of course curing extremely hot weather a good deal of the butter gets softened up and at times spills out of the tub, but why the packages should be knocked to pieces in the manner that they have been lately is not easily ex- plained. It is quite likely that care- less packing in the cars has some- thing to do with this, and I am in- clined to think that in some cases cheap tubs are used; but it is cer- tainly time to look into this matter and see if part of the trouble can not be removed. ] have most al- or less seen shipments where tub damaged. In some cases only a tin or two is torn off and the covers slightly loosened, but far too often the cover rims are split and broken and the covers either come off entire- ly or only partially cover the butter. It is not uncommon to find badly broken and the tub smashed out of shape. A receiver took me through his store the other day and 1 counted a half dozen shipments on the floor that were considerably dam- aged in this way. Porters were at work repairing the tubs as best they could, putting no new hoops, tins, etc., but when the packages are once dam- aged in that way it is next to impos- sible to restore their appearance. “That is a lot of fancy butter that usually goes to a regular customer, but he turned it down to-day, and I don’t blame him,” remarked a receiv- er. “If it was second grade butter I could work it off without much loss, but fancy goods will not sell in such looking tubs. The jobber ex- plained to me that grocers are very particular about the style, and you can’t convince them that high quality is to be found in that kind of tubs.” The. transportation lines have had te pay for considerable damage this summer, and I guess a good deal of it is well deserved. There is far too much careless work in handling but- ter not only at this end but all along the line, and I believe that the con- dition of the tubs on arrival here can be greatly improved if the matter were given proper attention. every was more hoops Referring briefly tc the condition of the butter when delivered to re- ceivers here there is no doubt that some of the roads are guilty of culp- able negligence in the matter of icing the cars, while some lines give poor service in the matter of cars. I was toid yesterday of a Michigan cream- ery that came here in bad shape. It had almost melted and then hardened, which not oniy destroyed the appearance but damaged the qual- ity The New York commission house gave a full description of the eccndition of the shipment when it arrived, and these facts were in turn placed before the railroad over which the goods were shipped. Almost at onee a reply came back that the rail- road people thought it about time to pit on a refrigerator car. Think of running into July before giving ship- pers better service than an ordinary box car. been {t looks as if the receivers of eggs in New York will hereafter be al- lowed to examine shipments for con- cealed damage before they are re- moved from the railroad terminals. The arbitrary rule that unless the ezgs show damage on the outside of the case they must be signed for in zood order, has been a _ constant scurce of friction between the trans- portation lines and receivers, and any- one who has followed out the work- ings of this order has seen that soon- er or later it would have to be chang- ed. There is no justice in it. Both interests are entitled to consideration, and if carriers refuse to recognize ctaims for concealed damage after the gcods have been carted to the re- ceivers’ store it is an absurdity to re- fuse a proper inspection by receivers while the goods are still on dock. It is unfortunate that the freight lines did not see this and modify the rule before the indignation of receivers impelled them to take the law into their own hands and by a show of force compel recognition of their rights. A case has recently come up in the courts of Philadelphia which will be of much interest as determining the responsibility of railroads in the sale of foods that are refused by con- signees because of bad condition. It seems from the published reports that a car of eggs consigned to Beam, Turner & Co., was rejected because in bad condition The eggs were turned over to Walker & Rice to be sold for account of the carriers’ charges and for such other interests as might appear. An agent of the State Food Department bought two cases of the eggs from Walker & Rice, found them “unfit for food,” had the members of the firm arrested, and they were fined two hundred dollars. But as it appeared that Walker & Rice were only commission agents for the carriers, the Philadelphia & Reading Railway Company, the claim agent of that company, William W. Wilson, was also arrested and held under a charge of selling rotten eggs for food purposes. Agent H. P. Cassidy of the Penn- sylvania Food Department, who caus- ed the arrests, is reported to have said: rit intention to this abominable traffic in unfit, unhealthy and dangerous food- stutfs which are distributed, to be eat- en by the public, merely to reimburse the railroads for losses for which they are entirely to blame and which they must inevitably expect in the railroad business ” This strikes us as of a piece with the intemperate is our break up language and _atti- tude of many public servants who are clothed with power to enforce laws whose literal construction could not fail of unjust and harmful results even though their general purpose inay be worthy. But it will be in- teresting to see how the courts re- zard the liability of carriers as to the sale, under such circumstances, of food stuff which may be adjudged unfit for use. If the courts hold Mr. Wilson responsible in this case then there will be nothing left for the egg carriers but to rig up candling and packing rooms and go into the trade with their bad York Produce Review. ao ess orders.—New None ever slander. regretted burying a For Dealers in HIDES AND PELTS Look to Crohon & Roden Co., Ltd., Tanners 37 S. Market St., Grand Rapids, Mich. Ship us your Hides to be made into Robes Prices Satisfactory damaged, SAAC SAN = Sale Mail orders to W.F. McLAUGHLIN & CO, Chicago Our Slogan, ‘Quality Tells” Grand Rapids Broom Company Grand Rapids, Michigan Ground Feeds None Better WYKES & CO. @RAND RAPIDS BAGS For Beans, Potatoes Grain, Flour, Feed and Other Purposes New and Second Hand ROY BAKER Wim. Alden Smith Building Grand Rapids, Mich. W.C. Rea REA & WITZIG J. A. Witzig PRODUCE COMMISSION 104-106 West Market St., Buffalo, N. Y. ‘‘Buffalo Means Business’’ We want your shipments of poultry, both live and dressed. Heavy demand at high prices for choice fowls, chickens, ducks and turkeys, and we can get highest prices. Consignments of fresh eggs and dairy butter wanted at all times. REFERENCES—Marine National Bank, Commercial Agents, Express Companies, Trade Established 1873 Papers and Hundreds of Shippers, Established 1876 NEW POTATOES Best Virginia Potatoes. Send Us Your Order. Moseley Bros. Both Phones 1217 Millet SEEDS ‘For Summer Planting’’ Cow Peas Turnips Fodder Corn Beans Poa Buckwheat Dwarf Essex Rape Rutabaga All Orders Filled Promptly ALFRED J. BROWN SEED CO., sRAaNnD RAPIDS, MIC“. OTTAWA AND LOUIS STREETS Wholesale Dealers and Shippers Beans, Seeds and Potatoes Office and Warehouse Second Ave. and Railroad Grand Rapids, Mich. ‘-~ ee August 3, 1910 MICHIGAN TRADESMAN 13 The Horse’s Prayer. To Thee, My Master, I offer my prayer: Feed me, water and care for nie, and when the day’s work is done provide me with shelter, a clean, dry bed and a stall wide enough for me io lie down in comfort. Always be kind to me. Talk to me. Yout voice often means as much to me as the reins. Pet me sometimes, that I may serve you the more gladly and learn to love you. Do not jerk the reins and do not whip me when going up hill. Never strike, beat or kick me when I do not un- derstand what you want, but give me a chance to understand you. Watch me and if I fail to do your bidding, see if something is not wrong with my harness or feet. Do not check me so that I can not have the free use of my head. If you insist that I wear blinders, so that I can not see behind me as it was in- tended I should, I pray you be care- ful that the blinders stand well out from my eyes. Do not overload me or hitch me where water will drip on me. Keep me well shod. Examine my teeth when I do not eat; I may have an ulcerated tooth, and that, you know, is very painful. Do not tie my ‘head in an unnatural position or take away my best defense against flies and mosquitoes by cutting off my tail. I can not tell you when I am thirsty, so give me clean, cool water often. Save me, by all means in your power, from that fatal disease—the glanders, | can not tell you im words when I am sick, so watch me, that by signs you may know my con- Give me all possible shelter from the hot sun, and put a blanket on me, not when I am working, but when I am standing in the cold. Nev- er put a frosty bit in my mouth; first warm it by holding it a moment in your hands. dition. I try to carry you and your bur- dens without a murmur and wait pa- tiently for you long hours of the day or night. Without the power to choose my shoes or path, I some- times fall the hard pavements, which I have often prayed might not be of wood, but of such a nature as to give me a safe and sure footing. Remember that I must be ready at any moment to lose my life in your service, And finally, Oh, my master, when my useful strength is gone, do not turn me out to starve or freeze, or sell me to some cruel owner, to be slowly tortured and starved to death; but do thou, my master, take my life in the kindest way and your God will reward you here and hereafter. Boston Courier. on Many Uses for the Sunflower. Americans do not regard the sun- flcwer, which is said to be one of our cwn native plants, as being of much practical service, but in Russia it is utilized in many ways. There the seeds are eaten in im- mense quantities, raw or roasted, as peanuts are in America, and the oil obtained by pressing the seeds is an important article of diet. The fre- quent religious feast days in Russia restrict the use of meat and lead to a large consumption of vegetable oil, and the manufacture of sunflower oil has consequently grown to consider- able dimensions in that country. The best seeds yield an oil that com- pares favorably with olive oil for ta- ble purposes. Even the upper classes in Russia, it is said, eat the seeds, the larger and finer ones being quite equal to most ntts in respect of palatability and wholesomeness. The stalks and dried leaves are highly prized for fuel, be- ing in some parts of the empire al- most the only available substitute for wood. An acre of sunflowers will yield many cords of good fuel. The oil appears to have more of the general properties of olive oil than has any other known vegetable oil. It takes about a bushel of seeds to make a gallon of oil, and fifty bushels of seeds can be grown on one acre of land. As the oil sells at about a dollar a gallon the profit is large. At one time purified sunflower oil was used quite extensively to adul- terate pure olive oil. It is of a pale yellowish color and decidedly palata- ble. In a crude state it is used by painters to some extent, but it is in- ferior to linseed oil for use in paint. In addition to the oil from the seeds, the stalks, when green, and the oil cake make excellent fodder. The fiber of the stalks, which is fine, silky and strong, also has a value. In China it is woven into beautiful fab- rics, and it is believed that, by the use of proper machinery, it might be used most profitably in this coun- try. Edwin Tarrisse. ——_2-__ Food Fads Attacked by Britisher. A Britisher is your true “knocker” ef fads—provided he turns at all in that direction. Dr. A. L. Benedict has taken this tangent and has set about disputing a lot of ideas concerning foods and nutrition. Few people, comparatively, eat too much; most of them through. fad foods, economy and lack of condition for a normal appetite, don’t eat enough, A cooked egg is more nourishing than an egg eaten raw. Sugar, used to the extent of three to four ounces a day, is one of the cheapest and best foods for the de- velopment of energy; if not alt di- gested, it isn’t as harmful to the di- gestive organs as are the undigested fats and proteids. Starch never advances far toward digestion in the stomach, the pan- creas deals with it easily and effec- tively. Fruits, nuts, desserts, and the like, are unnecessary to the physical needs of the system. Excepting the olive, almost the only vegetable foods that contain ap- preciable fats are nuts. Meat and many vegetables contain as much. phosphorous, or “brain food,” as does the fishiest fish. A Welsh rarebit is sterile, highly nutritious and no harder to digest than is milk curd. It is what you drink with it after midnight that hurts. The best bouillon and other clear soups have about 6 per cent. of pro- teid content. Beef tea is about as nourishing as is the water in which an egg has been poached. Of eggs and milk, the calories of a day’s rations should call for twen- ty-five eggs, or, three quarts of milk. As to raw oysters, 2.2 pounds yield fifty calories, which is about one- twelfth of what a person needs of proteid. No healthy person should be a semi-invalid after a meal, requiring a snooze to recover; dawdling over a meal is as bad as bolting it. cons ei ec, The Death-Threatening Fly. The Fly-fighting Committee of the American Civic Association of Wash- ington has issued a special bulletin urging the people to beware of the deadly fly. Among the list “Don't buy foodstuff where flies are tolerated.” Butchers who do not wish to lose a part of their trade will see | to it that flies not tolerated in their markets. ing to recognize the fly as a death- are of | “don’ts” published in this bulletin is: | The people are com-| bearing insect and are beginning to| shun the markets in which these in- | bulletin | reads: | common house fly is coming to | and | universal | are found. In the there is a paragraph which “The be known as the ‘typhoid fly,’ when the term becomes sects greater care will be exercised in pro- | tecting the house from his presence. Flies kill a greater number of human | beings than all the beasts of prey, with all of the poisonous serpents added. They spread disease which slays thousands while big, powerful kill victims.” Butchers beasts single who have not given this matter seri- | ous consideration will see from how strongly their customers are be- | this | ing urged to avoid the places where | flies flourish. You can not afford to | place your market in the list of inter- | dicted places. Keep out the flies and | held the trade of Butchers’ Advocate. your patrons.— One of the best ways to lose your | fears is to find your foes. Hart Brand Canned Goods Packed by W. R. Roach & Co., Hart, Mich. Michigan People Want Michigan Products Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color, and one that complies with the pure food laws of every State and of the United States. Manufactured by Wells & Richardson Co. Burlington, Vt. Feed Specialties _We are the largest dealers in chicken, pigeon and all other feeds. Get our prices. WATSON & FROST CO. Grand Rapids, Mich. Receiver of Butter, Poultry and Veal. F. E. STROUP 7N. Ionia St. Grand Rapids, Mich. Eggs, A. T. Pearson Produce Co. 14-16 Ottawa St., Grand Repids, Mich. The place to market your Poultry, Butter, Eggs, Veal THE NEW FLAVOR MAPLEINE The Crescent Mfg. Co., Seattle, Wash. Order from your jobber or The Louis Hilfer Co., Chicago, Ill. The Vinkemulder Company Jobbers and Shippers of Everything in FRUITS AND PRODUCE Grand Rapids, Mich. EGG DISTRIBUTERS We handle eggs almost exclusively, supplying best trade in New York and vicinity. WE WANT large or small shipments on consignment, or will buy, your track. Write or wire. SECKEL & KIERNAN, NEW YORK C. D. CRITTENDEN CO. 41-43 S. Market St. Grand Rapids, Mich. Wholesalers of Butter, Eggs, Fruits and Specialties Paice 14 MICHIGAN TRADESMAN August 3, 1910 ADVERTISED GOODS. They Are a Permanent Asset the Retailer. The very nature of To the subject compels me to have a broader con- ception of the whole matter, much as inas- the question at issue in- volves the permanency of the trade- marked article as an asset. The word “permanent” in this con- nection opens up a wide field for dis- cussion, and from an unbiased view- point I can see that the retailer and the manufacturer are very much at the mercy of each other. The retailer must admit that he owes much to the advertising manu- facturers, for this widespread public- ity has created for the consumer new wants—has changed luxuries into ne- cessities by raising the standard of living. Not only is this true of the city dwellers, but the farming com- munity is now demanding the best of everything. We have heard much of late about the increased cost of liv- ing occasioned by higher prices of commodities. I contend that adver- tising is responsible for much of this- Let’s see if I am right: Whence comes all this demand for better clothes, shoes, furniture, meth- ods of transportation, dwellingis, more (almost constant) amusement, and higher education, both general and specific. ‘What has brought this about? How has the great consum- ing public come to make these de- mands? By education. And who, I ask, has been a greater educator than the large national advertiser who has taught the world that progress is possible only by elevation to a high- er standard of living? We can almost count the months when the only breakfast food we knew was rolled oats, and very few even used this. And when we center our thoughts on the millions of dol- lars that have been spent each year to educate the public to the neces- sity of ‘having some kind of cereal to start the day with, we can realize to some extent why the price of wheat and corn has almost doubled. Advertising has created a demand, and the price is regulated by the re- lation of the supply to the demand. The public has been educated to know the good influence of music and zood pictures on the members of the household. The public is reading more and better books than ever be- fore in the world’s history, and this means a_ greater consumption of paper, ink and other accessories. The average man and woman now keeps several pairs of shoes, where only one pair sufficed before. Our men and women are better dressed. We ride in better carriages, in auto- mobiles, and our railroad coaches are now richly appointed as regards the comfort of the traveling public. Time was, in the memory of all of us, when a woman was well dressed even if she wore the little poke bon- net purchased two seasons passed; but now the modern woman must have as many hats as will give her a change according to the occasion, even if it means three changes in twelve hours. And who of us would have it different? ‘We must admit, then, that the re- tailer owes much to the manufacturer for the creation of these new wants. And it has made better retailers, too’ A very eminent advertiser recently said that the twentieth century re- tailer is merely a distributor—part of a vast machine controlled by the man- ufacturer. But I unhesitatingly say that this is not so, and I hope that day will never come. The retailer is a cog in the great machinery of dis- tribution, and a mighty important cog, too, but when he becomes a mere automaton he can not be a use- ful citizen in his community, nor can he be of rightful service to the man- ufacturer, for unless he develops en- ergy, enthusiasm, initiative, and. oth- er success qualities, he can not be a sucéess. And any man who is not a sticcess can not make himself valu- able to others, and consequently to himself and those dependent on him. Every successful business to-day is such because it recognizes the great natural law of co-operation. Upon this law hangs the very fabric of society. We have in merchandis- ing the elements of manufacturer and consumer. One is creating and the other is consuming, so between these two there should be by nature a high degree of co-operation. Each one has learned to need the other. But the consumer is busy with his daily pursuits, earning bread for him- self and family, and the has not al- ways the time to study carefully all the merits of any certain article made by a score or more of manufacturers. Hence he would prefer to lean on his neighbor—the retailer. Here the law of co-operation must continue to operate, and even strong- er than before, for now there must be developed a bond of mutual help- fulness between the retailer and the manufacturer, and between the re- tailer and the consumer. Without this the retailer is really an intrusion, and the day has passed when the re- tailer can be a mere middleman with- cut service. He must show to each, the consumer and the manufacturer, where it is to their advantage to let him help them. The manufacturer and the consumer can do business without the retailer. It is being done in every locality every day. The re- tailer must get out of the rut of be- ing merely an agent of transmission; he must study the needs of the con- sumer and the product of the manu- facturer, so that he might distribute, not alone from the standpoint of profit to himself, but from that of helpfulness to both the other two. This force, which I have called co- Operation, works for better methods in business practice. The business man of to-day can no longer be suc- cessful if he practices the creed of selfishness, greed, dishonesty and trickiness. Look about you in our own locality, and see who the most successful merchants are. Consider their methods, and you will become convinced that what I say is true. Perhaps they did not make as much profit in the beginning as they could have made by some other method, but they saw there was something more important than the mere vol- ume of business, and that force which they saw was rightful service, and their better business judgment prompted them to know that real success is accomplished on the basis of service and co-operation. The average consumer is ready and willing to pay the retailer a profit, if the retailer convinces him that he is rendering actual service, and the average manufacturer is willing to have his goods sold by the dealer, providing the dealer will represent the goods for what they actually are, and will neither sell them at too high a price nor too low a price, but will figure a legitimate profit, to which every business man is entitled. Every man owes it to himself to secure this profit, because without it he would be a menace to society. It really hurts the manufacturer to have his goods misrepresented by the dealer, and they are often misrepre- sented, not with deliberate intention, but simply because the dealer is care- less and will not make a study of the manufacturer’s product. Let us also consider what is due the consumer from the dealer. I should say the dealer should possess a knowledge of values, and he should have a keen power of judgment. He should study the needs of his cus- tomer, so as to sell him such goods as are vital to his needs, whether as articles of utility or pleasure. He owes this to his customer, and it is just because the great majority of the dealers were so long in realizing this that the mail-order houses were given a clear field to establish them- selves. The question of prices was made paramount by the dealers, who, as a class, had not learned to talk quality, and inasmuch as the mail- order houses made lower prices than the dealers, the consumer naturally bought from the mail-order He could not see any difference in the rendered: The service that you render must be an_ honest one. Make it really helpful. Don’t talk price and say that you can beat your competitors’ prices. Talk qual- ity and service, for the consumer is willing to pay the price if you con- vince him on the two vital factors of quality and service. Wee all remember the cry of “Sub- stitution,” and the. efforts of some national advertisers to force the re- tailer to sell only such trade-marked articles as the consumer asked for. Did you ever have a druggist or a grocer offer you “something just as good?” If so, and he were a sales- man, you accepted the “substitute” and probably got just as good value. We hear no more of this cry, but now the big national advertiser is seeking the co-operation of the re- tailer in the solution of the problem of distribution. And the retailer should welcome this proffer of assistance, because it is easier to build up a permanent re- tail business on reliable merchandise that has been widely advertised than to sell nameless goods of doubtful merit. And no article can be suc- cessfully exploited by the manufac- house. service turer unless it has real merit, and is absolutely dependable. The retailer can build up a perma- nent business without the aid of the manufacturer who creates a_ wide- spread demand for his product, just the same as the manufacturer can ignore the retailer and do a mail- order business. But the problem of distribution is going to be worked out by the co-opertion of these two elements, so that more and more will it become true that the trade-marked article can be made a permanent as- set to the retailer as well as to the manufacturer. David Gibson. ae Edison Plans Automatic Store. Thomas A. Edison has in mind a plan for reducing the high cost of living by freeing most of the clerks in the department stores, thus per- mitting them to devote their atten- tion to something that will benefit themselves and the country. He is reducing to paper the plans that long have occupied his brain for an automatic store. When these plans are complete he hopes to see salesmen replaced by automatic vend- ing devices. The customer need only to walk up to a slot machine, drop in the proper coin, and his bundle, neat- ly wrapped, will be delivered in his hand. Almost the only employes such a store would need would be men to attend the machines and those in a central station to over- look their operation. It can only be applied to goods which come in packages or which may be wrapped. The customer may buy as many cans of string beans, for example, each neatly wrapped, as he has coin for, but it would be hard for him to match the linoleum on the kitchen floor to the entire satisfac- tion of his wife by the coin dropping plan. Nor could the housewife se- cure two and one-tenth yards of baby blue ribbon by going to one of the automatic venders. The assistance of saleswomen would be imperatively called for there. In Mr. Edison’s belief, however, a great part of the present labor cost of the department store can be elim- inated by the more thoroughgoing use of the automatic vending princi- ple. He plans to make vending ma- chines, each of which may act as a silent salesman for a number of dif- ferent goods. The customer, for ex- ample, will drop his coin, turn the pointer to indicate the particular kind of goods he wishes, and touches the button. The machine will do the Test. ~~ A Tribute. “I saw you at my lecture last night, Miss Harkaway. I hope you found it helpful?” said Professor Gassaway. “Yes, indeed, I did,” replied Miss Harkaway, enthusiastically. “I shall never forget last evening.” “You are very good to say so,” said the Professor, complacently. “May IT ask what part of it pleased you most?” “Coming home after it was over,” said the girl with a blush. “You see Jack proposed to me on the way back.” 6% \ Ne re, as. sete » rr) a * — ae gg v. \ a 4 August 3, 1910 MICHIGAN TRADESMAN IF YOU WANT A DRAWER OPERATED (All Total Adders. All Tape Printers) CASH REGISTER Let us sell you the BEST MADE at the LOWEST PRICE Attachment = on a DRAWER OPERATED Register we will furnish it for $15.00 Prices: $40, $50, $60, $70, $80, $90, $100, $110 This cut shows our $95 Register with Autographic e Attachment Detail Adders: 7 " $20, $30, $40 I cent to $59.99, one registration. Same Register F. 0. B. FACTORY without Autographic Attachment, $80 The National Cash Register Co. Salesrooms: 16 N. Division St., Grand Rapids 79 Woodward Avenue, Detroit Executive Offices: Dayton, Ohio ALL SECOND-HAND REGISTERS SOLD BY US FULLY GUARANTEED 16 MICHIGAN TRADESMAN August 3, 1910 THE ULTIMATE CONSUMER. Sample of the Foolishness Too Prevalent Nowadays. Written for the Tradesman. They had been discussing the high price of living, the hard lot of the ultimate consumer and so forth. Old Tom Tanner had been a silent but interested listener not far away. These were big men, who understood all about tariff, finance, economic conditions and the like. They had lately come from Washington, were imbued with all the hot air theories of those who governed, and capable of course of informing the rubes and common people about matters and things in general. “There can be no doubt but the tariff has much to do with high prices,” said one of the highbrows. “If President Taft had only kept on as he started out and not let the hardshells get a hook on him, the country would now be in a wonder- fully prosperous condition instead of being on the verge of ruin.” “TI can’t quite agree with you there,” said his companion. “It ‘thas been discovered that it’s the middie- man who does things, don’t you know?” “The middleman—fudge! It’s the Payne-Aldrich tariff.” “But see here, my friend, don’t you know that prices began to soar be- fore that tariff got into operation? There was a commission appointed to investigate this trouble and that commission decided— “Nothing at all.” “Oh, yes it did. I read the pro- ceedings; the commision decided that the retail dealers of the country were to blame. ‘When the small merchants and the bigger ones, for that matter, _charged three prices for things, what could you expect? It was plainly shown by this commission that the retail merchant was coining money at the expense of the consumer, and this, together with the expensive hab- its of our people, has raised prices and hob in general.” The thighbrows waxed warm. Old Tom listened, half amused, half angry. He knew something about prices, evem if he was a back number in some respects. He had a friend in the mercantile business and it surely would surprise his friend Brown to know that he was making 300 per cent. on everything he sold. The old schoolmaster hitched his chair closer and coughed. “Ah, here is Mr. Tanner. IT’ll bet he knows what I say is true. You fellows on the farm are badly used by the merchants—the middlemen, you understand. I trust you will bear me out in what I maintain about these greedy retailers. ‘Why, one firm in some inland New York town admitted to this committee that he cleaned up a dollar a pair on ladies’ gloves which cost him $4 a dozen wholesale. Talk about robber tariffs! If this isn’t a plain case of holdup I don’t know what you would call it.” “It does look that way,” and old Tom injected himself into the dis- cussion with most solemn visage. “There’s a lot of mushy foolishness gotten off by these theoretical fel- lows the country over. The retail merchants all ought to be million- aires by this time, hadn’t they? I notice one thing—it’s farmers and highbrows who ride in their automo- biles instead of the middlemen, as you call the retail dealers.” “Oh, as for that—” “Permit me to ask a few questions, gentlemen?” “Oh, yes, certainly.” “This commission you speak about decided that the retail merchant was at the bottom of high prices; that the consumer was being mulcted to the tune of 300 per cent. to fill his till with filthy lucre. Is that it?” “Well, yes, if you put it that way. I don’t know that everything was sold at such a figure, but the average profits were something like that.” “This was generalization. Now, to be specific, please name some of the articles on which such wild profits accrue?” “Oh, that’s easy enough.” “Of course. Go ahead, please.” The man who laid everything to tariff sat back and chewed his cigar, content to allow this old mossback to ask questions of his friend. “Well, there the ladies’ gloves.” was matter of of course. The mer- chant was getting $16 per dozen for $4 gloves?” “Precisely. “aed “And everything in the store at the same rate?” “Why, yes, about everything.” “Ves, I see. The cheese the re- tailer pays 17 cents for he sells at 68 cents per pound; sugar at whole- sale 5 and one-half goes at 22 cents; butter for which the pays us farmers 20 cents for he readily ‘sells at 80 cents; Arbuckle’s coffee which we buy at 15 cents wholesale he gets 60 cents for. Of course, if yow are a family man, you know what = such things cost. Then, as to dry goods, vies, yes, Plain robbery, I call the good mistress, as well as the maid, is taxed 20 cents a yard—” “Hold on, hold on,’ gasped the highbrow, “this is an extravagant statement of the case.” “Three hundred per cent., as you said.” “But see here—” “Ordinary work shoes retail for at least $6 per pair,” went on old Tom. “Of course, everybody knows that flour is sold by the middleman for $22 a barrel, pork at $48, the best rice at 24 cents a pound; blue ribbon raisins, 32 cents a package: tea, a dollar and a half; crackers, 25 cents a pound! Is it any wonder we, the consumers, are down and out, kick- ing like bay steers while the lordly middleman, the bloated retail mer- chant, is piling up his millions? Why, Mr. Seacroft, you are fortunate to be alive, say nothinz of-—” “Hold on, Mr. Tanner.” “Why yes, I will do that.” “Your statements are extravagant, sir.” “They were simply on a line with vour own,” declared old Tom grin- ning. “All such commission sions you were buncombe. sense ought to know it. derstand why people will be carried| away by such fool ideas. "What is | the matter with the country? Noth-| ing. She’s all right. It’s the blamed | windbag politicians that stir up a| senseless muss all the time—” “As I told you, Markus, it’s the tariff,” chuckled Seacroft’s compan- ion. “Mr, Tanner has knocked your argument sky-high.” “Again I beg to disagree,” and old Tom glanced at the speaker from un- der his shaggy brows. “I will ad- mit that tariffs have something to do with the prosperity of our country, but in the present instance food stuffs were on the rise before the new schedules went into effect. Besides, those articles on which the duties have been reduced or entirely elimin- ated are even higher in price than before. It is quite the fad with a certain class to lay everything that is wrong to the middleman. We farmers were Once quite as silly, but the most of us have gotten over that. “There’s not a more hard-worked, conscientious, praise-deserving class of men in our country than the re- tail merchants, you wild-eyed polit- ical reformers to the contrary not- withstanding.” “Well, how about the extravagance | of our people?” broke in the first! highbrow. “Some there are who contend that the working man lives too high; he must economize if he| would be happy.” “That is something we have al-| ways had with us,” smilingly return-| ed old Tom. “Even in pioneer days' ther were the pleaders for a more) stringent counting of the pennies.” | “But surely you will not contend! that our early pioneers were travagant?” | “Some of them were, just as now. | Young men who worked in the woods for what would now be deem-| ed small pay would often of a holiday| spend more than a month’s wages, | cx deci-|aye on occasions, half their winter’s quoting are mere|/salary in the enjoyment of an outing It seems to me men of/with their best girls. I can't un-| prised.” You look sur- “I am surprised. I have always Young Men Wanted To learn Veterinary profession. Cat- alog sent free. Address Veterinary College, Grand Rapids, Mich., Dept. A THE 1910 FRANKLIN CHRD Are More Beautiful, Simple and Sensible than Ever Before AirCooled, Light Weight, Easy Riding Model H. Franklin, 6 Cylinders, 42 H. P. 7 Passengers, $3750.00 Other Models $1750.00 to $5000.00 The record of achievement of Franklin Motor cars for 1909 covers no less than a score of the most important reliability, endurance, economy and efficiency tests of the 1909 season. List of these winnings will be mailed on request. The 1g1o season has begun with a new world’s record for the Franklin; this was established by Model G. (the $1850.00 car) at Buffalo, N. Y., inthe one gallon mileage contest, held by the Automobile Club of Buffalo. i Among 20 contestants it went 46 1-10 miles on one gallon of gasoline and outdid its nearest competitor by 50 per cent. f you want economy—comfort— simplicity—freedom from all water troubles—light weight and light tire expense—look into the Franklin. Catalogue on request. ADAMS & HART West Michigan Distributors 47-49 No. Division St. —. More School Desks? We can fill your order now, and give you the benefit of the lowest market prices. We are anxious to make new friends everywhere by right treatment. We can also ship immediately: Teachers’ Desks and Chairs Office Desks and Tables Bookcases We keep up the quality and guarantee satisfaction. If you need the goods, why not write us for prices and descriptive catalogues—Series G-10. -Mention this journal. €merican Seating ernment oe Blackboards Globes Maps Our Prices Are the Lowest Company 215 Wabash Ave. GRAND RAPIDS: NEW YORK CHICAGO, ILL. BOSTON PHILADELPHI»> Ve “tomy soon { es ye Wa & ‘ x se eg BIG fneart August 5, 1910 understood that fifty years ago the youngmen and maidens were a pat- tern of the sternest economy—” “Mere nonsense,” master laughed. mind at least a young chaps of the who thought nothing of spending fifty dollars on a single school- have in and the “Why, I dozen sixties blowout, such as Christmas or the Fourth of July “Well, well!” ‘How could they blow so much money in the woods?” “Not on auto-riding or dissipa- tions at the resorts, you may be sure. Small dissipations cost more then than now. ' a x > ARBRE, ww SSE sea wr a & a ‘* . Aeigde a oi ao all nae August 3, 1910 MICHIGAN TRADESMAN 19 place them in the right relation to give a picture of the scene that is in your mind, Oratcry demands an orderly pro- cession of words, phrases and sen- tences to present an argument that can be undertood by an average per- son, Music is the selection and system- atization of the sounds of Nature. Science is the organization of the common knowledge of the common people. In life everything lies in the mass— materials are a mob—a man’s meas- ure is his ability to select, reject and organize. Elbert Hubbard. The Modern Co-operative Motive. Unless you have already become acquainted -with the writings of that great soul, Ernest Crosby, you have before you a pleasure of great worth. Here was a man—for Crosby went away in 1907—who was born to wealth and social position, trained as the son of a rich man, fitted for the l'fe of one who would never feel the pangs of want, yet who was awaken- ed to the injustice of our present so- cial and economic system in time to enlist under the Square Deal banner and tender efficient help to the work- ers in the cause of justice. Crosby saw clearly that our pres- ent wage system is little better than the old slave system. The difference consists in this: The slave was com- pelled to work through fear of the lash; the wage worker is compelled to work by the bribe of the wage needed to satisfy his natural wants. The narrow-visioned employer seeks dividends. The ignorant employe seeks wages. The employer and em- ploye of to-morrow will co-operate to work for others. “We should make things, because the community, including ourselves, needs them,” says Crosby in his great little book, Labor and Neighbor. “We must have sufficient consideration for the community to wish to supply its wants. We must love our neighbors and ourselves. Slaves make boots because they have to. Wage earn- ers make boots because they get paid for it. The worker of the future will make boots for the purpose of cov- ering the feet of men. “Slaves built the pyramids and temples of Egypt from fear of the lash. Wage-earners build our cities from the desire of money. But the coming craftsmen will erect buildings because they are needed. And, inci- centally, making things on account of the usefulnes of the things them- selves, they will find a new pleasure in their work, which will show itself ii artistic workmanship. “Fear or the wage-lust are yet the necessary spurs to persevering co- eoerative endeavor. And as we change from one incentive to an- ether, let us remember that it is a mistake to drop the former before we have attained the latter, for civ- ilization might expire in the interim. Love of money must last until love of work and neighbor is ready to take its place. So long as we are greedy for mon- ey the wage system suits us and we have as good a civilization as we de- serve.” Thomas Dreier. The Survival of the Fittest. The fit, and only the fit, have sur- vived and will continue to survive. Alexander and Julius Caesar and Na- poleon became masters and retained their mastery because they were fit. They were the right men in the right place for their times. They times. were the products of their They represented the flowers of their civilizations, just as Rocke- feller and his kind represent the age that is just slipping away. Rockefeller could no more help do- ing what he did than you can help acting as you act and I can help act- ing as I act. As Charles FE. Russell recently pointed out in the case of J. Ogden Armour, the big captains of industry had no choice. The Sugar Trust defrauded the Government by tampering with the scales, and hun- dreds of John Does and Bob Browns in grocery stores cheated their cus- tomers by the same method. James Howard Kehler I believe is the man responsible for a little verse in which he speaks of the crimes of the capitalists and then swings in the line every little while, “But how about your little graft?” Harriman, Rockefeller, Morgan, Armour, Hill, Carnegie—all these men went to high places in their realm of the world’s work because they were fit. In working with and against their fellowmen they surviv- ed because they were fit. Roosevelt, La Follette, Cannon, Aldrich, Folk, Cromwell, Martin Luther, Julius Caesar, Napoleon, Ar- mcur, Carnegie, Saint Paul, Socrates, Plato, Phidias, Cleopatra, Pericles, Mark Twain, Bill Nye—-aii these men get their names written larger than the individuals in the mob because they were fittest for the work they did at the time they did it. Human beings are spawned by the billion and killed off to make way for another lot. One age comes on and another trails off. To Nature the individual is insignificant. Men mag- nify their importance overmuch. There is too much of this holier- than-thou business. None of us is good enough to throw stones. What is good for us may be evil for Jones. What right have we to judge? Some of us go yelping, snarling, ki-yi-ing and barking at others and make much noise that we never hear those are yelping, snarl- ing, ki-yi-ing and barking at us for so who our own foolishness and our own crimes. We steal a soap box from the back of some grocery and harangue the loafers on the street corners on the evils of the rich and the virtues of the poor, and the next day we re- ceive a legacy from a relative .and that evening as we flit by in our au- tomobile we hear the raucous voice et another fellow whe has found use for our soap box and say to our- selves, “Those agitators ought to be tun in for disturbing the peace.” T remember a woman who used to come into the newspaper office where I worked out West and tell me how she and other women prayed for me at prayer meeting every week so that IT would see the error of my way, and in the next breath she boasted to the city editor that she had beaten the street railway out of a nickle by looking out of the window when the conductor came through. Some of us boast of our virtue when all we have done is to get so confounded scared that we did not dare ratify our desire for fear folks would find it out. A reformer is a fellow who would compel us to do by statute what he does naturally. Heaven is a place where folks have mastered the art of minding their own business. Hell is a state of mind brought on by fear cf what “they” will say. Let us get this into our heads: We are what we are because of what we} have sensated. Rockefeller is no more to blame for crushing out competi- tion than he is for establishing the Rockefeller foundation. He is trolled by the spirit of the times. Sc are we. All is a change. That only is con- stant. c€on- ——~--.—___ The Successful Man. For some reason or other I not bring myself to believe that a can man who lacks wealth is less suc- cessful than the man of means. To me success consists in riches of personality. It is that which com pels one to say of one who _ pos- Sesses it, “There is a real man,” or “There is a real woman.” Is the keystone in the arch of a small bridge less successful than the | keystone of the arch of a bridge flung | across some great whirlpool rapids? Because a man has little less wealth is he ure? What right have What right have fame necessarily a fail to fling a we to we jest and a jibe at a brother? Would we| in his place do better? Perhaps this silent, ill-dressed, re tiring man is a hero in his home Perhaps he has made sacrifices of | which he never speaks. Perhaps he | has been a true minister—trying to make this world a bit happier for those who come in contact with him. | ask, The Again | What right have to judge? man is down, yon and | judge? | we | say? Ah, then, he needs our help. He jneeds our inspiration. Let us give |him a hand. What right have we to lrevile him? Let us remember that the |Good Samaritan did not complete all ithe work. There are always opportunities to be kind. —_--2—___ To every young man worth there comes a time when the desires with all his strength to do a man’s of |work in a man’s way for a man’s re- ward. Kent State Bank Grand Rapids, Mich. || Capital + 4 6 $500,000 ‘| Surplus and Profits - 180,000 Deposits 54% Million Dollars HENRY IDEMA - - -_ President d. A. COVODE - - Vice President J.A.S. VERDIER - - - Cashier 34% Paid on Certificates You can do your banking business with us easily by mail. Write us about it if interested. Child, Hulswit & Company BANKERS Municipal and Corporation Bonds City, County, Township, School and Irrigation Issues Special Department Dealing in Bank Stocks and Industrial Securities of Western Michigan. Long Distance Telephones: Citizens 4367 Bell Main 424 Ground Floor Ottawa Street Entrance Michigan Trust Building Grand Rapids | Special Bond Offerings MUNICIPAL NEW YORK 25 Broad St. WE OFFER SUBJECT TO PRIOR SALE Detroit, Ypsilanti, Ann Arbor & Jackson Ry. 5’s LaPorte Gas Light Co., LaPorte, Ind., 5.85% $ 4,000. Rapid Railway Co. Ist Mtg. 5’s 1915 3,000. Bellevue Gas Co. 5,000. Sheboygan Gas Light Co. 5’s 1931 5,000. 5,000. Cincinnati Water 314’s 10,000. 40,000. Michigan-Pacific Lumber Co. 6’s Denominations: $1,000, $500, $100 RAILROAD CORPORATION BONDS E. B. CADWELL & COMPANY BANKERS , Ohio, 6’s 1929 DETROIT Penobscot Bldg. pana ae Bi Sasa ae ae ae 20 MICHIGAN TRADESMAN August 3, 19106 LEARN TO BE ALONE. Maintain Your Personality Against all Comers. Every man is an exception. Life is fluid, mysterious, baffling. When you can carve water and mold air you can define life. You can not lump souls. They are to be known one by one. The chief discovery of modern psychology is the utter complexity, the star height and ocean breadth of personality. You can not teach the things that make life. All you can do is to live them, and by the mag- netism of yourself magnetize others. A candle does not wrestle with the fork. kt gust “is’ “He that be- lieveth shall not make haste.” The food of life is truth. © This can not be taught, as Latin and Greek are taught. For its essence is one’s personal adjustment to the uni- verse. And this is to be _ learned without rules or text books, in part by guessing, in part by instinct, in part by the imagination, always by repeated experiment. And when you ‘have unearthed a truth andfound it golden, absolutely believable and practical, -you are amazed that you can not pass’ it on. You can not sell it nor give it away. To the person you offer it it seems a platitude. A father thinks his ex- perience of great value—until he tries to give it to his son. He will take father’s money but’ not his ac- cumulated sense. Of the higher val- ues there is no inheritance. What is really worth while to our immortal destinies we get by day lab- or. The facts of science, of papers and of school books are ne- gotiable; but every fact you have obtained for your life’s food is stamped “not transferable.” news- upon Even those truths that seem uni- versal, such as the ten command- ments and the golden rule, are like new shoes; they are of little use and no comfort to until you ‘have worn them long enough to crease them to your personality. Truth is communicable in a way; Hut not as apples are poured from a basket into a bin, as money is given and taken, and as the rules of gram- mar are taught, but rather as one torch ignites another or as iron mag- netizes If I get truth from you it is because the particles of my soul have been chemically rearranged by your personality. You must be bold enough to realize that you are one-half of the umi- verse. The other half is of no use tc you except as you can devour it and assimilate it. If you do not eat it, it will eat you. The supreme struggle is to defend and maintain, onefs personality against all comers. You have a quality distinct from that of any oth- er creature. It is the will of Deity that you develop this. That is why he made you. “Whenever a child is born a new universe is created,” said one philosopher. “Few men find themselves before they die,” said an- other. To save your life is not to move from the slums to the boule- vards, but to move over from others, you iron. from thinking. feeling, and believing with the mob, into your own mental house. Nothing is more dreary than what is termed success or We move ina circle. “setting on.” Sprung origin- ally from monkeys, we consummate our career when we have succeeded in entirely monkeyizing ourselves; having a store of other men’s opin- ions, not daring to entertain a pas- sion that can not be quoted, laughing with simian aptness when the bishop laughs, and knowing ‘how to use the oyster fork, to sip from the side of the spoon like so and so, and not to eat pie with a knife. We are ashamed of all that is real in ourselves and proud of what is borrowed; ashamed of our skin, proud of our clothes; ashamed of our own thoughts, proud to repeat some famous man’s; eating what we like in private only, eating what we do not like at banquets; curtailing our time with those we love to spend it with those we detest; studying art and music by trying to familiarize ourselves! with the tastes and views of others. The table of life is crowd- ed with distinguished guests; the soul, a wretched Cindrella, must take what crumbs may fall. But when the prince comes he will have but Cinderella. There is a true and a false humil- ity. You can distinguish by this: In the heart of true humility is self- respect. Observe the great examples of his- tory. The real kings of men suc- ceeded only as they held the fort of their own personality against their times. Richard Wagner been our master in would not have music had he fallen. down and worshipped the mu- sical potentates of his day. Abra- ham Lincoln would have been as commonplace as the _— statesmen around him had he listened to them and not to his inner voice. Galileo would have been useless to. science had he not muttered under his beard as he came out of the torture chamber, where he had been forced to deny that the world moves, “E pur ‘si muove.” It still moves! Dan- iel had been no prophet if he had shut his windows. Jesus would ‘have had no spiritual dominion if he had not preferred the cross to joining the pharisees. Curiously enough, the turned its back squarely teachings of these its wisest men. For the world says, “Conform! Do as others do, if you would succeed.” But when you consult any of those heroes they teach precisely the oppo- site, saying: “Be true to your con- victions! Follow the gleam! of tlie world!” The first duty of the soul, as of the United States, is a declaration of independence. We must solemnly abjure not Great Britain but the great world. Expediency is the chief corrupter of morals. Learn to be alone. never present at the mopylae. There is the supreme tragedy. est Gethsemane world has wpon the Beware The world is soul’s Ther- no audience at In your deep- your friends are asleep. ‘Woe, then, to the man who has not developed in himself the power of a noble solitude! And in heaven the angels wear no uniforms. Sanctify is not sameness. Heaven consists of those souls who have found themselves through love; hence infinitely interesting. There we shall meet real people. Heli will be a bore; stupid, be- cause men go to the devil in herds. They go to heaven one at a time, each by his own path, by a narrow way. In heaven own life. each shall live his Frank Crane. ———_+- Francis Wilson Saves a Book. A fire broke out one day in Francis Wilson’s dressing-room at the thea- ter where he was playing. He had some of his books around him, and in an agony of despair he asked himself: “Which shall I save?’ He looked at his precious Chaucer, at some Shake- spearean volumes, when: “Come, Mr. Wilson,” broke in at the door from a fireman, “you have rot a moment to lose.” “Yes, yes. Coming,” replied Wil- son absently. He was looking for a special illu- minated volume very dear to him. “Come, Wilson,’ hoarsely cried his manager; “come, get out!” “All right, all right,” said Wilson, and, grabbing some clothes in one hand, he snatched with the other the nearest volume and ran to the street. There he looked at the huge volume in his arms. It was the city direc- tory. Post Toasties Any time, anywhere, a delig htful food— ‘‘The Taste Lingers.”’ Postum Cereal Co., Ltd. Battle Creek, Mich. H. LEONARD & SONS Wholesalers and Manufacturers’ Agents Crockery, Glassware, China Gasoline Stoves, Refrigerators Fancy Goods and Toys GRAND RAPIDS, MICHIGAN The Best Peacock Brand Leaf Lard and Special Mild Cured Hamis and Bacon Cured by Cudahy Brothers Co. Milwaukee. Wis. Summer Candies We make a specialty of Goods That Will Stand Up In Hot Weather Also carry a full line of Package Goods for resort trade Agents for Lowney’s Chocolates PUTNAM FACTORY, National Candy Co. GRAND RAPIDS, MICH. Our advertising makes it easy to sell Who Pays for Neither the dealer nor his customers By the growth of our business through advertising we save enough " cost of salesmen, superintendence, rents, interest and use of our Piant to cover most of, if not all, our advertising bills. This LOWNEY’S COCOA PREMIUM CHOCOLATE for BAKING (t All LOWNEY’S products are superfine, pay a good profit and are easy to sell. Advertising? 5 ¥ August 8, 1910 The Wastefulness of the American People. Written for the Tradesman. I have just been reading a pic- turesque account, by Dennis H. Stov- ali, of a camping trip through Amer- ica’s greatest forest of sequoias, of “redwoods.” In the coast region of Southern Oregon and Northern Cal- ifornia the giant sequoias with their thick, deeply furrowed bark and their flat, glossy-green linear leaves and téddish-brown cones, lift their mas- sive columns and towering heads lit- erally hundreds of feet into the air. How profoundly impressed must the traveleft be as he climbs the long grade over the backbone of the Siski- you Mountains arid enters with bated breath the everlasting twilight ofthe redwood forest! There they stand, these “very patriarchs of all growing things, towering upwards 200 and 300 feet, their massive trunks bigger in size than a dozen pines; up there on the crest of the Siskiyous, 5,000 feet above the level of the sea, on the di- viditig litie between two states, their jong thortiiig shadows stretching out across Oregon soil, their’ evening shadows trailing across the gold-en- riched ground of California.” But as one thinks of these patriar- chal sequoias growing there silently and with mystic grandeur, amid the purple ranges of the Sierra Nevadas and the Siskiyous, one thinks also of the incessant buzzing of the saw- mills and the ruthless, wasteful slaughter of these monster _ trees. Think of the million upon millions of feet of valuable redwood—susceptible of taking on that rich, satiny finish so nitich prized for doors, panels and interiot futnishing purposes — which were wasted in those early, extrav- agant days! Had it riot been for the somewhat tardy intervention of Un- cle Sam in creating extensive forest preserves in the redwood belt, and in placing his protecting hand over these priceless forests, the sequoia and the sugar pine—‘“the King and and Queen of the forest,’ as some one has fitting called them—would presently become a memory. But we do not have to go to the Sierra Nevadas and the Siskiyous to find instructive examples of man’s colossal wastefulness. In New Eng- land, here in what we call “the Mid- cle West,” and out on the Western prairies where the buffalo used to range, we may find evidences of fool- ish and insatiable extravagance. I have heard my father tell of the days when he used to cut down huge oak, gum, hickory, poplar and sugar trees, cut out the tops, cut up the trunks into twenty foot lengths, and roll them down into the hollows, afterwards to be burned. This in Kentucky—and within the memory of men now living! Why did intelli- gent men do this? In the first place because there was no_ immediate market for lumber; and in the sec- ond place, because those fertile hill- sides were wanted for the growing of tobacco. As one considers the quo- tations on first grade poplar and choice quartered oak, thinks about the timber that used to be, and looks upon those selfsame hillsides, now ,bereft of soil, rocky, clayey MICHIGAN TRADESMAN and practically non-productive, one is amazed at the folly and_ short- sightedness and wastefulness of the people of a former generation. 3uffaloes slaughtered for their hides—and sometimes merely for their horns—often, doubtless, for the mere “sport” of the thing—and their carcasses left to be preyed upon by carrion-eating birds! And this, too, within the memory of men now liv- ing. Think of the wastefulness in the consumption of natural gas in the was fun to burn the huge flame at night! And why not? Didn’t it issue so freely? Wasn't it inexhaustible? So thought the peo- ple; therefore let ’em burn! And burn they did—until nature’s stored- up reservoir of gas has, in many sec- tions, been appreciably reduced or completely exhausted. And now the seople are beginning to wish they had some of the gas with which they once illuminated the skies at night. Our Shortsightedness. America used to be one of the richest lands the shone upon— richest, in the variety and extent of her natural resources. But how fool- ishly and outrageously the American people have squandered their re- Instead of developing the materials which were given to us so bountifully we have dissipated them. Our wastefulness, foolish extrava- gance and evident shortsightedness are truly monumental. We have been, perhaps, the most notorious spend- thrifts on the face of the earth. Through inexpert methods of tilling the soil we have, in many sections, practically exhausted the strength of the soil. We have annihilated our forests. We have slain our noble herds of buffaloes. We have burned gas for the sheer fun of the thing. We have played havoc with our nat- ural resources under the impression that they would last forever. gas regions. It sun sources! And still this wasteful policy per- sists. We still gather with one hand and scatter abroad with the other. We talk about improving the water- ways of the country and have our corps of engineering experts making surveys, guaging the waterflows of our navigable streams and reporting estimates and methods of improving the same. In the meantime lumber- men are working over time cutting out the timber at the headwaters and along the lesser tributaries to our great inland waterways. While we are engaged on the problem of im- proving the great rivers of America we are at the same time exhausting the forest preserves, upon the safe- guarding of which our navigable streams depend absolutely. We are obviously trying to eat our pie and still have it. Navigable streams mean millions of dollars annually to the commerce of America. Navigable streams depend upon the preserva- tion of our forests. But the lumber in the forests commands hundreds of thousands to-day; therefore, reason our political economists, we can well afford to sacrifice the millions of to- morrow for the hundreds of thou- sands of to-day. Therefore, most ex- cellent woodman, spare neither the giant nor the six-inch sapling; for what the lumberman can not use the pulp man will eagerly buy. Why must we Americans dissipate our inheritance with profligate hand? Why this universal penchant for wasting? Why must we _ discard, neglect, burn up, abuse and scatter broadcast? Can we not learn wisdom from older nations? They have learned to conserve their natural re- sources. When they cut down one tree they plant another in its place. They have mastered the secret of ro- tating crops and perpetuating the strength of the soil. Well, we will have to learn this lesson sooner or later. But it is a pity we can not learn it sooner. It is not pleasant to contemplate the hardships which will fall upon a subsequent generation be- cause of the extravagance and waste- fulness of our present generation. They will be the chief sufferers. Just as to-day everybody who builds a house or buys a piece of furniture has to pay an excess tariff (due to the shortsightednes of our forefathers), so in future years our children and grandchildren will have to pay dearly for our wastefulness. But by and by the American people will learn—even if they do starve themselves to death in the learning. Charles L. Garrison. a ep And They Wondered! At a banquet held in a room, the walls of which were adorned with many beautiful paintings, a well- known college President was called upon to respond to a toast. In the course of his remarks, pay a compliment to the ladies pres- ent, and designating the paintings with his characteristic tures, he “What need is there wishing to One OF ges- Said: 21 of these painted beauties when we have so many with us at this table?” Sales Books SPECIAL OFFER FOR $4.00 We will send you complete, with Original Bill and Dua- plicate Copy, Printed, Perforated and Numbered, 5,000 Original Bills, 5,000 Duplicate Copies, 150 Sheets of Carbon Paper, 2 Patent Leather Covers. We do this to have you give them atrial. We know if once you use our duplicate system, you will always use it, as ii pays for itselfin forgotten charges. For descriptive circular, samples and special _ on large quantities, address The Oeder-Thomsen Co., 1942 Webster ave., Chicago. OPPORTUNITY OF A LIFETIME We offer for sale a choice and well- selected general stock inventorying about $4,000, doing a business exceeding $40,000 per year. Owner also owns half interest and operates telephone ex- change of 60 farmer subscribers. Post- office. Warehouse on track and estab- lished produce business. Will rent or sell store building and residence prop- erty. Business long established and al- ways profitable. Location in center of richest potato district in Michigan. Ad- dress No. 413 care Michigan Tradesman. who Ginger Ale Is becoming more popular every day with those who ap- preciate a really fine Ginger Ale. You could not send a penny post card on a better errand than to us, asking about ‘*Wayno.”’ Wayno Mi’g Co. Fort Wayne, Ind. L Terpeneless FOOTE & JENKS’ COLETIAN’S Lemon and Vanilla Write for our ‘‘Premotion Offer’’ that combats “Factory to Family” schemes. Insist on getting Coleman’s Extracts from your jobbing grocer, or mail order direct to FOOTE & JENKS, Jackson, Mich. (BRAND) High Class Daniel Daniel Lynch Company Successor to Lynch Extracts Coffees Baking Powders Teas and Soda Fountain Supplies Spices Bluing Grand Rapids = Michigan MICHIGAN TRADESMAN August 3, 191 s.n08! SAA WUC 2 = — — —, A) tary DRY GOODS, - ANCY GOODS + NOTIONS sf = — — — eM - = = -~ SPECIAL SALES. Some Things They Should Invariably Accomplish. One would hardly think of getting up a special sale merely for the fun of the thing, and certainly it can not be called a joke, and so we may guess there must be some real mis- sion which it does or should _ per- form. A. E. Edgar, in his book on re- tail store advertising, says: “The ob- ject of a special sale is usually of a two-fold nature. First to make a noise; to attract attention; to draw more people to your store; to in- crease sales. Second, to close. out lines that have been purchased at a particularly attractive price; to re- duce the stock of some line that has been a slow seller or of which too many were purchased in as short a time as possible.” We are not in a critical mood, but it seems to us that Mr. Edgar’s counting is a little unusual, for by his own admission there are consider- ably more than the two things which he announces as the object of a sale. There is one part of his remark that appears to us as vitally interesting— “to increase sales.” This is the real truth of it all. Without sales there would be no use of special prepara- tion or special prices. Unless you get your sales ideas into such form that they actually move goods they are as useless as the paper they are plan- ned on. Our experience teaches us that the majority of dealers utilize some sort of a special sale idea to move goods which have remained on their shelves after the close of the season. Now, the great difficulty with this plan is that when the time comes for you to hold your sale the season for such goods is quite well advanced, if not entirely over. It is not surprising that so many sales fail when it is no- ticed that much of the values they of- fer are much out of season. Many of these goods are carried over into another year, tying up considerable capital and wasting valuable shelf room. A study of the situation convinces us that little sympathy should be giv- en these concerted movements among retailers for holding off in reducing prices on seasonable goods until an agreed-upon date. Instead of being a state prison offense, as some seem to believe, it looks to us like a bit of cool-headed business judgment to see a man cut his seasonable oxfords and summer goods about July 5 or to. Then he has a chance to sell some of them, but in many cases the de- lay of a week or two robs him of the best opportunity of the year to clean up the tag ends of the stock. Our readers are well aware of our feel- mg concerning the value of retail or- ganization, etc., but we think that this is one of the problems’ which should be left alone. It would be far better if all could agree to cut the prices early rather than agree to hold off until later in the season. In order to stimulate interest in a new store a special sale is sometimes planned with a view to getting per- sons to come in and look around. One of the chief troubles with such sales as these is found in the fact that the specials usually give out be- fore the demand is supplied. It is well to plan on a few extra calls rather than let the crowd go away disappointed and feel that they have been faked. In planning such an event as this be sure you make a bargain or two that is really worth while. A dry goods store recently sold canary birds at 50 cents apiece, another sold two-quart ice cream freezers for the same money. In the one case the window was filled with birds in cages and in the second one an attractive miss made ice cream, using one of the freezers in the show window. Such attractions as these were very certain to draw a crowd of them- selves, and the people just packed that store. It is true that they bought little else but the specially advertis- ed goods, but in the long run the plan paid. There were hundreds of peo- ple came into the store who had nev- er realized before what it looked like or where it was located. To the peo- ple who got the canary birds the dealer advertised a contest about six months after, in which he promised $10 to the person who had obtained the best singer out of the lot. This added interest and made the event live long in the memories of the townspeople. Several of our plans have suggest- ed the use of post cards in announc- ing special sales, and we believe that any merchant who will take up the city or town telephone directory and make a selected list from it, will get results worth while. It may be rea- soned that those persons who are tel- ephone users should be able to pat- ronize the local stores liberally if they could be reached, but it will take scmething more than ordinary meth- cds to reach them. Get hold of some new sort of an advertising stunt that ‘has not been tried by every other dealer in your town. This sounds easy, but it is a fact that when it seems necessary for a retailer to get a new idea he lays down and balks rather than energize himself in the right direction, What Sweater Coats Are Good For Another Season We are showing an excel- lent line of them. We also offer some good values in Underwear, Facinators, Knit Skirts and other items in the knit goods line. Give this department a trial. Grand Rapids Dry Goods Co. Exclusively Wholesale Grand Rapids, Michigan N. B.—We close at 1 P. M. Saturdays Ladies’, Union Suits, Waist Suits and two- Men’s and Children’s pieced Suits. Prices range from $1.25 to $y per dozen. Bunting and decorations for HOME COMING. P. Steketee & Sons Wholesale Dry Goods Grand Rapids, Mich. Utica Vellastic Underwear For which we have the exclusive agency for Western Michigan, isin a The best line of underwear made at class by itself. the price, Ask for this Trade Mark T ie Rae 1 ae eo * seg 4 fe a a Repti itch —_ pe A sae sie August 3, 1910 kind of a false modesty is it that pre- vents a live dealer from writing in to the editor of this or any other pub- lication catering to retail topics. If you knew how pleased we were when we find a “live one’ with interest enough in his on business to ask for ideas and suggestions, we would be flooded with enquiries. At this writ- ing we have in our office three dis- tinct plans under way for dealers who have written us of their problem. We do not charge a cent for this except where we have to make cuts ot go to other outside expense, and then we simply rebili the charge to us. The ideas, the suggestions, we send you are all free. We do not even feel hurt if you do not try them or do not like them—that is up to But sometimes we hit upon a teal plan that helps and then we are as pleased as the dealer getting the idea. We extend an invitation right to all who woyld like sugges- tions on any problem of their store to write us for the helps which we will gladly give. you. now Now, to get back to our subject, remember that every plan you make must be a step toward moving goods of some sort. Try and plan your sales primarily for moving the old goods, then plan them to create interest in your store or for increased sales or for anything else you choose. Don’t imagine that the stock on _ your shelves is capital: Forget this and turn it into cash. It is not a good as- set unless it is salable and it is not a profit maker until it is sold. There- fore, brother, hustle and sell all you cin, that the assets may be in cash instead of goods and that the profits may be in cash instead of on paper. How To Use the Telephone. The which your wall is not an ornament, but an telephone hangs. on instrument which you could scarcely without. The ornament proposi- tion applies just as much at your end of the line as it at the other fellow’s. When the bell rings make it a rule to get to the instrument just as quickly as the good Lord will let and the man at the other end will thank you in thought if he does not in words. You know ‘how exas- perating it is to call up some one whom you know is at home and have tc stand there and wait for several minutes while the party is making up lis mind to respond to your call. You all know how nearly impossible it is to get one of the passenger stations to answer a telephone call and when they do answer it is in a tone of voice that implies that they are doing you a great favor by the service. A man who is quick to answer his telephone can be put down as a good business man, and when a merchant of business man is slow to get to the instrument he will be slow to get other things, including money.— Commercial News. > Sympathetic Admiration. Dinks —So enjoyed the cus Winks—Yes; I was particularly in- terested in the juggler. I'll bet that man could get any number of bun- dles from a street car to the train without dropping one of them. do does vou you cir- MICHIGAN TRADESMAN The First Passenger Train Run Into Newaygo. Written for the Tradesman. The Grand Rapids, Newaygo & Lake Shore Railroad was opened for travel between Grand Rapids and Newaygo in the summer of 1875. It is now a part of the Traverse City branch of the Pere Marquette Rail- road. The road was built by J. W. Converse, of Boston; D. P. Clay and others. Newaygo was a small but prosperous village. The manufac- ture of lumber was the principal in- dustry. The village contained three small hotels and a number of mer- cantile houses. A coterie of politi- cians, BE. L. Gray, George Luton, W. D. Fuller, E. O. Shaw, Daniel E. So- per and others, whose schemes to “serve the country’ and to occupy all offices worth having uninterrupt- edly, gave Newaygo county a con- spicuous place on the map. When Mr. Clay had prepared the railroad for operation he issued a general invita- tion to the citizens of Grand Rapids to take a free ride to Newaygo and look the place over. More than 1,000 responded. The little engine con- sumed about four hours in traversing the newly laid, imperfectly ballasted track of thirty-six miles with its hu- man burden, and when finally the terminal was reached, although a heavy storm of rain was in progress, the crowd hurried to the hotels and consumed everything that was eat- able in less than half an hour. Many, unable to obtain food at the hotels and restaurants, entered the stores and, without considering the question of prices or weights, purchased en- tire stocks of cheese, dried herring, crackers, canned goods, green fruits and other articles that would satisfy hunger, and it was not an uncommon sight to see daintily dressed ladies masticating an uncooked tomato or cucumber or a dried herring. The on as sellers. food supply of the village was insuffi- cient and many returned to Gran! Rapids hungry several hours later. The rain fell during most of the time the visitors were in the place, but shortly before the hour stated for the departure of the train the clouds cleared away, when William D. Ful- ler, addressing. the visitors from a balcony of one of the hotels, wel- comed them Newaygo and re gretted that the citizens had not been informed of their coming; that arrangements had been made their entertainment for the stated. He invited the people to make another trip to Newaygo and to no for reason learn how pleasantly the villagers could take care of strangers when given time to prepare for such an occasion, The Newaygo silver cornet band tooted a few weak little notes and then the visitors took their depart- ure. Arthur S. White. Ce It is when justice regains her vi- sion that she is most blind. Costs Littlek—saves You Much Protect your business against worthless accounts by using COMMERCIAL CREDIT CO., LTD., Reports MICHIGAN OFFICES: Murray Building, Grand Rapids; Majestic Building, Detroit: Mason Block, Muskegon. Weare manufacturers of Trimmed and Untrimmed Hats For Ladies, Misses and Children Corl, Knott & Co., Ltd. 20, 22, 24, 26 N. Division St. Grand Rapids, Mich. r IF YOU CAN GET wits a lamp that uses Less Than Half the Current what can you afford to pay for the new lamp? The G.E. Tungsten is a masterpiece of invention, genius and manufacturing skill, We can you to make an important saving in the cost of your lighting. Grand Rapids-Muskegon Power Co. Grand Rapids, Mich. Bell Main' 4277 j City Phone 4261 Better Light supply it at a price which will enable J ROGRESSIVE DEALERS foresee that certain articles can be depended Fads in many lines may come and go, but SAPOLIO goes on steadily. That is why you should stock HAND SAPOLIO HAND SAPOLIO is a special toilet soap—superior to any other in countless ways—delicate enough for the baby’s skin, and capable of removing any stain. Costs the dealer the same as regular SAPOLIO, but should be sold at 10 cents per cake. Lvs decay Wola OMAR ED RF: St NOE, ORO MICHIGAN TRADESMAN August 8, 1910 pL = ¥ WINDOWAND INTERIO Z=: DECORATIONS Ws Pye te Are You Making Your Windows Ren- der Full Service? The first question a conservative man likes to have answered without his asking is, “What’s the price?” If the price on displayed merchandise is satisfactory he is interested and may enter your store. If no price is giv- en there is doubt and a possible sale is lost. The naming of price is high- ly important. If you do not state price your window displays are not rendering full service. If you display dollar underwear in your window without a dollar ticket the man whose price is limited to one dollar is apt not to enter, fearing the un- derwear costs more than the price he is willing to pay. We all more or less have our minds made up as to what we will spend for a certain item, and most men want to know before they enter a store what they will be taxed. Women will enter stores and ask questions—they will shop—they do not hesitate to say “no.” If the price is but a few cents moré than they wish to pay they say so. With men it is different. Most men do not possess the nerve to leave a store without having purchas- ed, even although they do not get the specific article asked for. Therefore it is necessary to inform men, by signs of merchandjse display, what goods you have on sale and what the prices are. If a man wants a certain advertis- ed article he likes to see some evi- cence that you have it. That is why it pays to constantly display the bril- liant show cards which the manufac- turers supply free. But if you have not room for a card of each of the advertised items you carry make one card ten inches wide and as long as necessary and list thereon all the ad- vertised-goods you handle. Place this card in your window, to be read by the men who stop to look at your general display. You have often noticed in store windows signs which read: “Hier Wird Deutsch Gesprochen,” “Ici on Parle Francais,” “Se Habla Espag- nol.” These signs are invitations to the foreigner to come in who other- wise might not enter, fearing that no one in the establishment will under- stand his language. Into the stores where advertised goods are liberally displayed walk men fully familiar with the goods on sale. This knowledge of the goods on the part of consumers makes the selling of advertised goods absolute- ly easy. Men informed by magazine and newspaper advertisements ask few questions of salesmen—they call by name for the goods’ wanted, knowing the price and buying with complete confidence. Ts the retail men’s furnisher as much alive to the benefits to be de- rived from the public’s knowledge of advertised goods as are the druggist and grocer? The druggist who does not carry in stock your favorite ad- vertised shaving soap, or your spe- cial brand tooth powder, or any oth- er of your toilet requisites which you are in the habit of calling for by ad- vertised name, does not rank high in your estimation. Nor do you think much of the grocer who has not a proper assortment of the advertised bottled, canned or package table re- quirements. The aggressive druggist and gro- cer liberally display and willingly sell advertised brands. Their best selling goods are the advertised goods. Their bright window dispays consist of the advertised goods. The manu- facturer’s brilliant advertising signs are always conspicuously hung in their windows and stores. Retail men’s furnishers are grad- ually awaking to the great possibili- ties which lie in the liberal handling of advertised men’s apparel. It is not unusual to see 50 foot fence boards engaged by retailers, on which are painted advertisements of widely known goods, under the head: “These advertised goods are sold by Bright & Right.” And frequently you see in the windows of progressive’ retailers cards on which are listed all of the advertised goods which the store car- ries—a sort of bill of fare list. These bills of fare lists are splendid sales helps. A list of names of the adver- tised goods, clearly lettered, placed in your window, will act as a silent salesman. The man who stops to look at your display of shirts—if your bill of fare list is conspicuous—will read the list. And being familiar with the advertised goods from the magazine and newspaper adverttise- ments, he has in his mind’s eye a picture of the goods named on the list. He knows exactly what they are, therefore the goods themselves need not be displayed at all times. A list of ten, twenty or thirty advertis- ed items is almost equivalent to a display of the ten, twenty or thirty items. It tells your story concisely precisely, quickly, at the very time a prospective customer is close to your door. Too few retailers value their win- dows to the full extent; yet manufac- turers in all lines frequently are will- ing to pay for window space for mer- chandise displays and demonstra- tions. The advertising manufacturer places a higher value on window space than do many retailers whose windows cost them nothing above the rental of the store. Use your windows, use them: right. Display your merchandise and do not over- lock the important finishing touch, the window card, with information and price. You know that goods displayed in your windows attract attention. You expect men to walk in if the goods shown are the kind they want. The reason for displaying goods in -win- dows, the reason for placing some cards in windows is the reason for going as far as you can in this di- rection. The best possible advertisement, and the one that costs the least for the amount of good it yields, is for the retailer of men’s apparel to con- stantly advertise that he supplies well known advertised goods, for then he directs to himself the force of the manufacturer’s advertising, and bene- fits by the manufacturer’s publicity investments. Russell A. Lewis. : ++. Some Dont’s For Store Windows. Don’t wait until Saturday to wash your windows. Don’t let your window displays get dusty and stale. Don’t forget that dirty windows shut out trade as well as light. Don’t put in freak displays that have no connection with your busi- ness. Don’t neglect to have neat, attrac- tive show cards. Don’t fear people will think you haven’t the stock just because it is not all in the window. Don’t have one of your clerks in front of your store washing windows or sweeping the walk after business has started. Don’t show many of goods at once. Don’t spoil your window display by hanging up show bills or other ad- vertising not concerned with your business. Don’t fail to “hook up” your win- dow displays with your advertising. They should pull together. —___2+ + +. __ For Window Cards. We couldn’t do better and neither can you. Our selling buying power. Buying right is getting your mon- ey’s worth. Come often and always feel safe at cur shop. The art of making good coffee is in—coffee. It is worth your attention because it is worth the price. Prunes are healthful and ought to be eaten daily. If you want the newest you'll al- ways find it here. One price to all—and that the low- est possible price. If we don’t please you we want to know about it. A pleasing tea at a price within the reach of Merchant. —_——__-«-@ A man feels the need of a good character most after he has lost one. —_—_- +. ____ Man is the martyr of his own as- pirations. different kinds prices indicate our that’s all_—Southern Development of the Banana Industry. More numerous than cod that are shipped in countless thousands from Newfoundland and the Banks of Lab- rador, greater in individual numbers tlian the oranges from Riverside, are the bananas shipped each year—each week, to be exact—from the famous banana towns of Central America. Panama in particular is coming to be one of the world’s great banana sources. Mighty ships of the United Fruit Company, which has a practical monopoly of the fruit trade on the Isthmus, go down to towns such as Bocas del Toro and take the fruit directly from the trains, bringing it in from the up-river plantations which the company owns. Many can recall the time when bananas were a dime apiece, or three for a quarter, and were looked upon as a delicacy indeed. Some _ one claims to know the man whose fa- ther sold the first banana in Chicago, so recent is this fruit export business. The varieties of the banana culti- vated in the tropics are as numerous as the varieties of apples in the tem- perate regions, and the best authori- ties agree that no specific difference exists between it and the plantain. In many of the Pacific islands the fruit is the staple on which the na- tives depend. In its immature condi- tion it contains much starch, which on ripening changes into sugar. From the unripe fruit,. dried in the sun, a useful and nutritious flour is prepar- ed, while it is now also prepared and used as a coffee substitute. The banana industry has come to assume tremendous proportions and gives work to thousands that other- wise would remain unemployed in the tropics. ——__-.___ New Danger from Insect World. One of these days we are likely to become fearful of everything in the small insect and about the brilliant street world which takes to wing and buzzes around our ears, lights of the town and country. Only a few months ago the medical profession in the United States was trying to discover in Indian corn and its products the source of pellagra, which in a few cases had been dis- covered here and which long has been a source of death in the south- eastern portion of Europe, in Egypt and the West Indies. At the first, search was made in the pure corn products. Later the thought that damaged Indian corn might be the source of the disease led to fruitless efforts in charging it to the grain in any condition. Now Dr. L. W. Sanborn, of Eng- land, returning from a pellagra in- vestigation in Italy, says that pella- gra comes from a parasite that is bred by a kind of sand fly, making its home in the rocks and sands of rivers where pellagra is common among the inhabitants. Among the first symptoms of the disease is a sunburn effect; showing on the face. chest and arms of the victim. A skin rash follows, catarrh of the stomach and intestines, feverishness and lassi- tude afflict the patient and as this recurs each spring and fall, the vic- tim has little hope of recovery. Lu- nacy and death may be the end. 4 August. 3, 1910 MICHIGAN TRADESMAN MAPLE OAK CIRCASSIAN WALNUT MAHOGANY HE ABOVE HALFTONES were made direct from the wood. This gives a crisp, sharp detail that is lost by the indirect method. If you want cuts which will show the goods let us make them by this method, which is peculiar to our shop. @& Halftones Etchings, Wood-cuts Electrotypes eb Illustration for all Purposes eb Booklets and Catalogues Tradesman Company, Grand Rapids, Mich. _ — MICHIGAN TRADESMAN August 3, 1910 Ce TE, WOMANS:WORLD —_ eS Se . Devotion of Women To Their Hus- bands in Adversity. Written for the Tradesman. he is living yet, and it might seem that she would have been glad of even so much respite as the little trip afforded Instead, she was anxious to get back to her patient that she would hardly take time to Literature abounds in beautiful and her. of the devotion of doubtful whether so 1 striking examples women; yet it is any pen ever has portrayed, or ever |“trade out’ ’the store order furnish- can quite adequately portray, the ut- ed her by the Supervisor. ¢ . a Pe an ras ter self-renunciation of which a wom- These cases are not extreme: In- ; £,51] an is capable or can tel full 1 in tar ifice she iSihe the man meas- stances far more pathetic easily could i I I the stuff of which women are made when you get to the fundamental constitution wealth of sacri lay at the feet of ure the ready to she loves. vente -. cited; t One sees many touching illustra- |of their being. When she marries a tions among commonplace people. 1 woman vows to take her husband recall an instance where the hus-|“for better for worse. for richer for . - . : . : as band, a poor miserable excuse of a/poorer, in sickness and in health.” In man, by some dishonesty in his deal- actual experience, if she is true to ings had involved himseif in a pre- | her womanly nature, she is far more dicament which allowed those whom jlikely to fail him in prosperity than ee 4 *¢ Pee ” ndeed, if his “poorer poverty stricken, if his adversity he thad defrauded to keep him in for a time by paying his board. tf a = desperation they did this. Du is as bad as 4 can. be, his enforced absence his wife, a tiny./his “sickness” is near enough unto freil little thing. milked the cows. }death, then there is no danger that she took care of the horses and even ill fail him at all. When the appeal worked at the haying and in the har-!gces to the depths of her nature the vest field. I saw her at the depotjeternal woman is eternally heroic. the morning he came home and IjShe has negation to burn, as well remember the eagerness with/it were. she falls short is in which she awaited his arrival. Thejthe long level stretches of life when train stopped for the engi to take |there is nothing in particular to rouse station water before pulling up to the he What is wanted is a kind of and she rushed down the track andjkeroism that will stand, not so much climbed the steps to im an emergency as a where he was standing. lrafts during every their meeting—I confes any delicacy on my wife care for her hus- the coach in front of a long siege of typhoid my view—but I am sure inly she will: it is idle turning crowned with : iestion’ Rat wilt