1 BN a oP WESN at \) BR | . <9 Y oY) AS A G2S OG Rk” soit 2 a ASN Sy oY Se on (A St Gp (CNS Wh aN RE = SaaS Ir SS aN ee \ EE | % 35 CF (2 Te Hi, a 4 @ NY PED USS x to MG 7 SY = eS Ew ROE eed es bs eM 2) (i es 7 ir as oN 7 ‘es 3 CEES Ee 2 = ee SAE NEY E17 MLZ (3) Eww SSE TRADESMAN COMPANY, PUBLISHERSR—2 256 SP PUBLISHED WEEKLY (ASS 5 S pee WI) S <7 OA es L eo ies ~S NS 7} a AEE e LJ} Sy 7 jae SIGS SO SS SR FS row Twenty-Eighth Year GRAND RAPIDS, WEDNESDAY, OCTOBER 26, 1910 Number 1414 Che True Value of Money ONEY is worth while, and we all want a due portion of it, so long as it means increased fulness of life. To live in a rich country is an advantage because life is usually fuller there, and opportunities are greater and more accessible. But money is only valuable as a means of prosecuting to better advantage this experiment of human life. If by getting money you get more and better life, you are ahead on the transaction, but if you devote your life to getting money and get it and nothing else, you have made a bad bargain. Your life was your great capital, and you have swapped it for a perishable thing, which you can’t take with you when you lay your en ees csggecaptses life down. So let us not stake our whole lives on making money. Let us make some by all means if we can— earn it, save it, add to the world’s capital and our own; but keep it where it belongs—the incident of work, not the end of living or even of work. | A very moderate income, differing according to circumstances, time and place, suffices to bring within the P, reach of any wise man the most important opportunities that life offers. Education nowadays in this country is | easily come by. The poverty that grinds and blights and dwarfs seems fairly easy to avoid. Who is diligent and temperate and is blessed with health and fair mental capacity ought to get money enough for his needs and his development in this country. Because money is the convenient measure of so many sorts of effort we are But that is a fallacy. There are great men who never ‘~ apt to think of it as the great end of human endeavor. get much money, and pretty small men who get a great deal. It depends a good deal on what they try for and what they are willing to pay for it. E.S. Martin. Ode to Hutumn Who hath not seen thee oft amid thy store? Sometimes whoever seek abroad may find Thee sitting careless on a granary floor, Thy hair soft-lifted by the winnowing wind; Or on a half-reaped furrow sound asleep, Drowsed with the fume of poppies, while thy hook Spares the next swath with all its twined flowers; And sometimes like a gleaner thou dost keep Steady thy laden head across a brook; Or by a cider press, with patient look, Thou watchest the last oozings, hours by hours. Futumn in the West High o’er head, Seeking the sedgy brinks of still lagoons That bask in southern suns the winter through, Sails tireless the unerring water fowl, Screaming among the cloudracks. Oft from where, é In bushy covert hid, the partridge stands, ' Bursts suddenly the whistle clear and loud, Far-echoing through the dim wood’s fretted aisles. 2 Deep murmurs from the trees, bending with brown i And ripened mast, are interrupted oft By sounds of dropping nuts; and warily The turkey from the thicket comes, and swift As flies an arrow darts the pheasant down, To batten on the autumn; and the air At times, is darkened by a sudden rush ja Of myriad wings, as the wild pigeon leads . His squadrons to the banquet. Far away Where tranquii groves on sunny slopes supply Where are the songs of spring? Ay, where are they? Think not of them, thou hast thy music too— While barred clouds bloom the soft-dying day, And touch the stubble plains with rosy hue; Then in a wailful chorus the small gnats mourn Among the river-sallows, borne aloft RAAT? Si SSDS CT MB MTU NOPE MES TN ATE EE MORES ESE FS Their liberal store of fruits, the merry laugh Of children, and the truant schoolboy’s shout, Ring on the air, as, from the hollows borne, Nuts load their creaking carts, and lush pawpaws Their motley baskets fill with clustering grapes And golden-sphered persimmons spread o’er all. Gallagher. Or, sinking as the light wind lives or dies; And full-grown lambs loud bleat from hilly bourn; Hedge crickets sing, and now with treble soft The red-breast whistles from a garden croft And gathering swallows twitter in the skies. Keats. Sg BT RSE Sahay tS EIN REE TRC RS ROLE i MTS Our Brands of Vinegar Have Been Continuously on the Market For Over Forty Years ay Is this not conclusive evidence of the consumers stamping e% &\ their approval on our brands for QUALITY? Pie a The Pickling Season is now at hand, line up your stocks and ? increase your profits by selling the following brands: “HIGHLAND” Brand Cider and White Pickling “OAKLAND” Brand Cider and White Pickling “STATE SEAL”’ Brand Sugar Vinegar Demand them from your jobber—he can supply you Oakland Vinegar & Pickle Co. Saginaw, Mich. A Reliable Name And the Yeast Is the Same Fleischmann’s On account of the Pure Food Law there is a greater demand than ewertior 2.57. fF SS Pp Pure Cider Vinegar | | We guarantee our vinegar to be absolutely pure, made from apples and free from all artificial color- ing. Our vinegar meets the re- quirements of the Pure Food Laws of every State in the Union. # »& The Williams Bros. Co. Manufacturers Picklers and Preservers Detroit, Mich. Our New Gold- Finish, Glass-End Scale Weare proud of the fact that our auto- matic seale does not need for its operation, and consequently does not use a heavy pen- dulum supported by a cut-down pivot. To show the excellent workmanship of the most important part of our scale, we built a sample for our show room having a beautiful piece of plate glass at each end of the computing cylinder through which the operating mechanism is clearly shown. Merchants saw it What was the result? They wanted scales just like it and were willing to wait a while to get them. We are now shipping them in large quantities. They are meeting with success beyond our expectations. We use springs because they never wear out. Do not confuse our scales with those heavy pendulum, cut-down-pivot scales advocated by other manufacturers. [ You know the life of the sensitiveness of the pen- dulum scale is only as long as the life of the cut-down pivot. | Nineteen years of practical experience proves to us and our cus- tomers that the construction using high-grade springs controlled by our patented, perfect-acting, automatic thermostat is the best mechanism for a modern and practical automatic computing scale. It is the only mechan- ism which never wears out, EXCHANGE. If you have a computing scale of any make which is out-of-date or unsatisfactory, ask for our exchange figures. We will accept it as part payment on the purchase of our modern scale. Local district sales offices in all large cities. Moneyweight Scale Co. 58 State Street, Masonic Temple Chicago Please mention Michigan Tradesman when writing Site) i) tol Bere] bs eT out-Profits keep rey TLS Le ie a re Tre ale) EY moving The way they grow will makeyour friends sit upand take notice’ Lautz Bros.& Co. Dts ron Ask your jobbers Bye Ture de > oe enue ee — Pa f es o/ nts \Wiezal OP Twenty-Eighth Year SPECIAL FEATURES. Page. 2. Storekeeper’s Safeguards. 3. New York Market. 4. News of the Business World. 5. Grocery and Produce Market. 6. The Store Grouch. 8. Editorial. 9. One Way Out. 12. Butter, Eggs and Provisions. 44. Make Your City Beautiful. 16. Chat and Comment. 18. Window Trimming. 20. Woman’s World. 22. Dry Goods. 24, Behind the Counter. 26. Playing the Truant. 28. Why Produce is High. 30. Making Good Roads. 32. Shoes. 34, Something Different. 36. Stoves and Hardware. 37. A Friendly Caution. 38, Stock Cost Nothing. 40. The Commercial Traveler. 42. Drugs. 43. Drug Price Current. 44. Grocery Price Current. 46. Speciai Price Current. CHILDREN’S PLAYGROUND. While this is a prominent feature in many cities, it has been said that Pittsburg, Pa., has the most remark- able Playground Association in America. It was started in 1896 by three women, who had at their dis- posal sixty children, two kindergar- ten teachers and one small school yard. Others who knew of the move- ment, smiled. But it grew; children smiled, too. In 1908 there were 3,000 children who had attended regularly enough to learn games, drills and folk dances. Children little better than babes came with other babes in their arms and begged to be admitted. One of the crowning evidences of the success of the movement comes through the recent exposition, where work is shown in all grades that compares favorably with that learned under more pretentious supervision. Sewing, basketry, manual training, drawing and water color, cooking, millinery, vocal music, swimming and gymnastics are now. among the sub- jects taken up. Some of the shown 1s excellent. work All is the prop- erty of the pupils after it is complet- ed, this being an toward painstaking. incentive One of the great features in work of this sort is not merely the work done, but the things left undone. In a great city the child who is not di- rected along proper lines is very cer- tain to drift into the improper chan- nels. Hence any help along certain lines has a double value. But the work does not end with the opening of the regular term of school. There Social centers, where the cooking, sewing and manual training are continued throughout the year, adults as well as children being admitted. The plan is growing, and we can only say God-speed the asso- ciation and its work. THE SCANT MEASURE. Despite the publicity given to fraudulent methods in New York, the dealers are by no means innocent re- are GRAND RAPIDS, WEDNESDAY, OCTOBER 26, 1910 garding the shortage is plainly appar- ent, yet even a child may detect the plot. For instance, when grapes first appeared in the market, nicely filled quart baskets were offered by certain dealers for a nickel. The quantity seemed fair, but when the purchase was made they were emptied into a paper sack. It would never do to let the measure with the false bottom pass into the hands of the patron. Of course not, yet when the transfer is made there is a good chance for de- tection. Strange it is that some people pass through the world fancying that they are deluding victims when they are themselves deluded. The average customer discovers these little dis- crepancies, even though he says noth- ing. There is a shortage of sales in that locality which much more than counterbalances the gain by cheating. The purchase which is made simply because one iS im a hurry or the goods are exhausted elsewhere, will in a short time cover the sales made where sttcch methods are in vogue. If you find that a certain brand of soap falls short an ounce or so in weight, discard it. Expose the fraud. Transfer your attention to one which you can guarantee as full weight. The scant measure in any firm is sure in the end to be detected. And even if others do not discover the fraud, your own self-respect is worth much more than the deficit. Place a value upon your character which will pre- clude any such transactions. Rise above gain at the expense of honor. Make it a point to be upright in all your dealings, and be assured that your ways will in the end be found out. WELLMAN’S VENTURE. While the premature return of Wellman to the American shore will be a disappointment to many, it is under circumstances which reflect neither upon his bravery nor his plans. Starting out in the face of a tempest which played sad _ havoc among the vessels in its path, it is little wonder that the ship of the air shifted in its direction. A few years ago such a trip would have been little short of madness, yet with the wireless system it was in reality far less venturesome than that of the old navigator from Genoa with his three small sailing crafts, not one of them so useful as the small boat of modern build. Columbus had no one to report his progress; no one to rescue or even attempt a rescue if he came to grief; besides, sailing on an unchartered sea. While to some it may seem _ ludi- crous that navigators and others were so eagerly watching the northern seas while the “America” was speed- ing southward, directly away irom he was 17 the path outlined, proves that ali plans as yet for navigating the air are a bit uncertain. Wellman has gained a record, breaking that of all previous flights; he has found some mistakes connected with the structure of the balloon which will be remembered in the future. He has shown that he was master of his own mind and of the situation, even though the motor balked and the lifeboat was threat- ened with destruction. He has also proved that he has the courage which knows when and how to turn back gracefully. It was far better for the advancement of science as well as for personal safety that he should steer for the nearest and rather than test the longer flight with the odds against him. Failure to accomplish a given object often results in the foundation of some greater achievement. THE HAND. One does not find a knowledge of palmistry necessary in order to read much of the character of a man from his hands. And the one who is least careful regarding their appearance is just the one who will furnish mate- rial to others for an entire volume. Show me the man whose hands are so carelessly kept that any neat, re- fined person shrinks from coming in contact with them, and I you a poor salesman. No one wants to buy articles defiled with this touch, no matter whether they be food products or laundry soap. The goods which are liable to be soiled in any way are the ones which are passed by. That the nature of the work soils the hands is scarcely to be taken as an excuse. While the coal dealer may be pardoned for having a grimy face, the ordinary dealer can find no plausible defense than can the cook busy with her baking for presenting a face covered with flour. will show more Soap and water are cheap; and if there is oil to handle it is a duty which one owes to himself to pre pare for the necessary ablution. Fish and flour never harmonize, and_ the combination is entirely unnecessary. Personal appearance is worth too much to the trade to be thus sacri- ficed. The nails are quite as essential a feature as the hand itself. It takes but a moment to clean them after washing, yet neglect of this may be the means of gaining a decidedly un- savory reputation. If you have been neglectful at this point, just turn over a new leaf; clean the nails carefully, even if you have no better tool than the pocket knife. Note the amount of filth there accumulated and bear in mind that any one who is accustom- ed to neatly kept hands can estimate the amount of refuse under your nails just as accurately as you can measure it. Number 1414 ARE YOU A MONOPOLIST? A grocer about to start in a small town where there were two rivals in the business strove to pledge certain acquaintances to deal with him ex- clusively. Further, after his shop was opened, he deemed it __ sufficient grounds for offense if any of his friends not pledged took the liberty to do a portion of their trading with the others. This is certainly carrying matters entirely beyond the bounds of rea- son. There are those who feel friend- ly toward several merchants and wish to treat them all alike. Or they may have a preference for your brand of catsup; for the bread of the man the way; while a third dealer seems to have the best quality of crackers. Said merchant recently: “It amuses me to see some of my patrons go to another store for a certan article, and then come to me foi something else, first slipping the oth- er purchase down behind a box be- fore entering my store, as though I should be nrad because they do not trade entirely with me!” And _ yet there those who do take offense at this very thing. Make up your mind to be satisfied with your share of the trade. If you get this you have no reason to com- Resolve to and let live. What if one of your best patrons does make a practice of going to X. for his shirts and to Y. for his under- wear, so long as he invariably comes to you for his suits! If not satisfied with your share of across one are pain. live first the trade your only recourse is to make things so enticing as to com- pel a larger share. Give greater worth for the money; place the goods in such a form that they will show off in the best light; or furnish some- thing which will outwear that of all competitors. But, of all things, be- ware of showing resentment because your customer chooses to make part of his purchases elsewhere. Marquette Mining Journal: John E. Krafft, of this place, has been mak- ing the copper country in the interest of Burnham, Stoepel & Co., of De- troit for something like fifteen years, carrying a general line of drygoods. Mr. Krafft ranks as the vet- erans of the road in this territory and is one of the most popular with his fellow knights of the grip and the trade. That Mr. Krafft actually is a veteran is shown by the fact that his son, Karl Krafft, arived in Houghton Thursday with his father, carrying a special line for the same house. The younger Mr. Krafft is just breaking into the father’s guidance and personality, joined with the fact that he is John Krafft’s son, should help in making it easy for him. one of business under his his own 2 MICHIGAN TRADESMAN October 26, 1910 STOREKEEPER’S SAFEGUARDS. Some Things To Look Out For in Opening a New Store. Written for the Tradesman. establish business For the man who would himself in a paying retail there are several things which must be done that the way may be opened for success. Understand a man may do all these things and yet fail, but he can scarcely hope to succeed un- less he does pay attention to them. The first of these begins before the establishment of the store and is one of the important guards, let us call them, in that it is very difficult to adjust later. Tt is the proper site. Many a man has looked about him for a suitable place with the only thought of room sufficient and low rent. While these are important questions beyond doubt, there is an- other that is yet important. How is the building situated as re- gards the trend of public travel? Do the great crowds naturally pass it morning and night going to and from work in office or factory? Do the crowds of loiterers naturally pass it in the evening? If the streets are not well paved and carefully sprinkled, how are the main entrances located as regards the prevailing winds of the region? extremely saie- 1 so much selection of a more These may seem like trivial ques- tions to some, but they will be found by experience to be of the utmost importance. Many a busy man or woman prefers to get the articles of daily need on a street in direct line between home and working place. If the store is on a main traveled street it will catch much more than enough of this trade to pay the extra rent asked. Again, many people who have for- gotten to purchase something needed when down town during the day nat- urally expect to get it in the evening on their way to some place of amuse- ment. The sight of the store brings the matter to mind and the article is purchased. If there is any dust, and there are few cities or towns without a certain amount of it during certain seasons, the winds throw this into the air, where it gradually settles down, at the same time entering any opening in the buildings on the windward side. This creates a dirty appearance on almost every article in the store, and in the case of dry goods, fancy articles, etc., it is likely to leave a stain “that won’t come off.” Every business man going into a retail business as proprietor has prob- ably had experience in the business and knows something of the demands for room required by his stock of goods. There should be sufficient room to avoid any appearance of over-crowding and not enough to leave a bare, naked look as if there were not enough goods to cover the shelves. A happy arrangement of shelving, tables, counters and the like will result in an arrangement which will hold the full stock of cer- tain seasons as well as permit a cor- rect display of the lighter stock at other times. The use of adjacent warerooms will do away with over- crowding and the stock should never be allowed to get so low as not to cover the regular display racks. Every merchant has an idea of what he wants in this line and if it not the best one possible time will tell and give op- portunity for re-arrangement. If the store is not a general or de- partment store the difference after all is mainly that of size. The merchant should decide exactly how extensive a line he will carry and then be care- ful to keep within bounds until time and experience show the necessity for a change. Thus, if the store is a drug store, he must decide whether he will also carry fancy goods, books, a news- stand or whether there is a call for ice cream and _ soda_ tables. These things are frequently found in con- nection with drug stores, especially in the smaller cities and towns, and the merchant should decide this mat- ‘er at first and not permit another line to creep in because there hap- pens to occur a good opportunity to purchase a portion of the necessary stock. One of the next features is that of buying a stock of goods. There are both advantages and disadvantages connected with starting on an entire- ly new stock or buying out another dealer. For the man of small experi- ence who is to be his own buyer, a stock of goods complete and already displayed in some store is the better. He is thus able to tell what is re- quited to stock a store. Engaging the services of an expert or man of ex- perience in the same line to tell him what else is needed and how much of each kind is also desirable. But the foundation is laid in the goods on hand, and although he may find some over-supplies, slow sellers and other goods that are of little value, yet he can dispose of them on special sales and get something back. The loss on such articles is the price paid for the assistance of the full stock. Buying is an art and one that re- quires vast experience. It is easier to lose money buying than by not selling. In the latter case you still have the goods’ value on hands but by poor buying you have thrown away money for which there is little prospect of a return. After buying, another safeguard to success is a careful selection of a force of salespeople. Here again if the proprietor has no force to bring from a former store and has pur- chased a stock of goods from a store already running, it is well to get the former sales people to continue under the new management even if the business is not conducted at its former site. While the buying pub- lic will be new to all alike, the store and stock of goods in general will be known and other things being equal the former clerks will be more apt to make good than an entirely new set unacquainted with each other or the goods. The size of the business will, of course, regulate the number of people to employ. There must always be enough to keep things moving so that the public does not find it tiresome waiting for a chance to buy. The public is reasonable about crowded and busy days. Everyone does not expect to be waited upon at once, but, when the waiting becomes a regular thing and the sales force is mani- festly too small for the volume of business, people become tired of the matter and go elsewhere. Idle hours are as bad for the clerks themselves as for the proprietor. The clerk who is idle half his time ac- quires dilatory habits and is slack in looking after the customers when they do come. For this reason some time may pass before the right num- ber of sales people will have been de- termined, but, when it is, the proprie- tor should not hesitate to correct the existing condition, whatever it is. Experienced help should be had when possible and at least a fair pro- portion should be experienced in the same business. There must always be one or more assistants who become personal confidents in the business. At least one of these must be per- fectly able to manage everything about the store for some time if necessary. Many a “one man” con- cern has come to grief because the proprietor kept everything to him- self. Every one is human and liable to sickness hence should be prepared for whatever may happen. Many a time a street accident incapacitates a man for two or three weeks, and if he is the “main push,” in a one man business, that business can not but suffer seriously. A few weeks in the new business will develop business traits not al- ready noted, and from the most like- ly of the sales force one or more young men or women should be se- lected as assistant managers and pre- pared to fill these positions. While all needed store furniture in the line of elegant counters, polish- ed show cases, cash registers, safes, cash carrying apparatus and other ar- ticles of the kind should always be provided, and of a good serviceable grade, the buying of these things is one of the leaks to be carefully avoid- ed. Agents are constantly on the lookout to trap the unwary and inex- perienced, and the proprietor who would avoid the throwing away ot much good money which might be turned to better advantage in addi- tional stock must decide just what is needed and then adhere to this judg- ment no matter how enticing the new stuff may appear. It is easy to put a quarter’s profits into idleness by pur- chasing some kind of store fittings for which there is no immediate need nor any prospect of such need. In all that has been said I have omitted what I presume my readers expected to hear first of all—adver- tising. Advertising is telling the pub- lic what you have that they need, why they need it, what it will cost and why it pays to trade with you. If you consider this important, then advertising is important and must be looked after. Of course the advertising should precede the opening of the store so the public may have plenty of time to fix the opening date. You must arrange for a grand opening of some kind, no matter what your line. You must give everyone a treat, some samples of your goods, or a marked reduction in price on your goods (on certain special lines is better) and this must be advertised so that peo- ple will deem it worth while to call. Just what to do the first day or just how to conduct the advertising is too great a subject to discuss thus brief- lv. I only set out to point out the safeguards, not supply them. C. L. Chamberlain. —__s+ 2. <> Words To the Head Salesman. “You are the commanding power in the store’s sales force,” writes Victor Lawreston in the Boot and Shoe Re- corder to the head salesman, “not be- cause your manner is aggressive but because your position gives you au- thority. You keep a firm hand on the helm and influence the work of your sales force, not because your voice raises the roof eight inches every time you speak, but because you ‘nave had longer experience, know more about the goods, know more about how to sell them and can sell more than anyone else on your staff. You will be looked up to, not because you drive your Juggernaut car of au- thority over the clerk’s feelings, but because when he has any little prob- lem of salesmanship or store practice to solve you are the one man in the store to whom he can come for a so- lution. If you have any callings to give and can not postpone them, give them quietly—in a whisper. If you have to issue commands, issue them as unostentatiously as possible.” —_—_—--. 2 A Matter of Opinion. “Mary!” Father's voice rolled down the stairs and into the dim and _ silent parlor. : “Yes, papa dear?” “Ask that young man if he has the time.” A moment of silence. “Yes, George has his him.” watch with “Then ask him what is the time.” “He says it is 11:48, papa.” “Then ask him if he doesn’t think it about bedtime.” Another moment of silence. “He says, papa,” the silvery voice announced, impersonally—‘he says that he rarely goes to bed before one, but it seems to him that it is a mat- ter of personal preference merely, and that if he were in your place he would go now if he felt sleepy!” Savings Invested in Realty Put your money in residential building lots. Be sure they are in improved sections. Buy close to a big city. Purchase early, don’t let others make profits out of you. The greatest fortunes were made by realty investments. We will offer 1.000 choice building lots on Dec. ist, at prices that will pay very handsome profits. Terms of purchase. $25 cash per lot, baiance in thirty-six equal payments. No in- terest or taxes during this period. If you die before completing your payments, a deed is given your heirs, without further cost. Size of lots, 25 ft.x125 ft. and upward Price of lots, $75 and upwards, according to location. By investing in land you own something for your money. Investments in stocks or savings ac- counts are under the control of others. We guarantee you a profit of at least 25 per cent. for the first year. Subscription lists are now open. By remitting us $10 per lot, subscribers get first selections, The first 500 subscribers will also receive a credit of 10 per cent. on their purchase. Act now. Let us make money for you and protect your savings We want agentsin your locality. Write us the names and addresses of some of your neighbors. Do it now. Buffalo Land Security Co. Buffalo, N. Y. Ellicott Sq. 5 : e § @.... (ee. October 26, 1910 MICHIGAN TRADESMAN 3 NEW YORK MARKET. Special Features of the Grocery and Produce Trade. Special Correspondence. New York, Oct. 24—Spot coffee is in the same rut in which it has trav- eled for several weeks, through the and enquiry whole coffee section brings only the same intelligence—a slow, dull and most uninteresting | market. The impression prevails that holders will make some concession rather than lose a good sale; but such things are not “talked right out in meetin’” as the speculative trade is not running along such lines. No one wants to get up a scare. Inan in- voice way Rio No. 7 is quoted at 107%@1ic. In store and afloat there are 2,794,211 bags, against 3,953,136 bags at the same time a year ago Mild grades are as inactive as Bra- zilian sorts and buyers take only lim- ited quantities. Good Cucuta is held at. 1234c. With comparatively light supplies of teas and with a demand that is ap- parently steadily improving the sit- uation is in favor of the seller. Or- ders individually are for small quanti- ties, but they seem to be of frequent | occurrence and the total must be sat- | isfactory—or fairly so, at least quo- tations seem to be practically without change in any respect. Sugar is quiet and apparently tend- ing to a lower level. duction has not apparently stimulated | the movement and the _ situation | seems to be a waiting one. Of course on Monday there is some accumula- “lings of tomatoes. tion of business over Gisutdan: but general business is quiet. The week opens with a fairly good request for rice, but there is ment. Prime to choice domestic is iquoted at 5@5S%c. Vith more propitious weather more | | the movement is pretty sure to en-| ‘large from now on. Pepper is espe- | cially in strong position and stocks | are not overabundant in any article. Molasses is steady. Dealers are waiting for the new crop, which will probably be rather late. Good to prime centrifugal, 26@3oc. Syrups are quiet and the supply is not espe- cially large. Canned goods are moving moder- ‘ately and there are no liberal offer- Some goods are found at 72%4c, but 75c is apparently about the correct figure. Corn is firm and offerings are light, and the same is true of peas. All in all the canned igoods market seems to be in pretty leood shape and all that is needed is further advertising. Butter is doing fairly well. Cream- lery specials, 32c; extras, 3014c; held istock, 3114@32c; June factory. 23@ |24c; imitation creamery, 24@25¢. | Cheese is steady and in quite liber- al supply. Full cream is quoted at [154 @1634 This is top. For an COrrect. | Eggs are steady, with best West-| ern at about 33@35c. Selected ex- itras, 31@33c. not | enough business to create any excite-| interest is being shown in spices and) |What Other Michigan Cities Are Do- ing. lw ritten for the Tradesman. Citizens of Kalkaska are happy over the announcement that the 'Grand Rapids & Indiana Railroad | will erect a handsome modern station ithere. Propositions for two new fac- iuries are also being considered. Traverse City is pretty certain of lhaving a county fair next year. Tne ‘Board of Supervisors has voted the isum of $468, to be used in the pay- iment of premiums. The Ann Arbor Railroad will open bids Nov. 1 for construction of a new station at Cadillac. It is stated that the building will be one of the hand- somest on the road and its erection will begin in the spring. Manton, Rockford and Kingsley, in the order named were the largest po- tato shipping points along the G. R. & I. Railroad last season. Kingsley has nine buyers at present and over too cars of tubers have been ship- ped to date. Saginaw comes to the front with Michigan’s first aeroplane factory. The machines for birdmen will be shipped in the knock-down and fly- ing may in time supplant baseball as a National sport. The eight factory as the Flanders group, located in the south end of Pontiac, are nearing | completi ion. Pontiac is one of the live | buildings known The recent re- | average ea about 14%c would be | industrial cities of the State. Port Huron is planning to hold an industrial exposition in the rium some time this winter. During the seven past years. the \udito- | Development Company of Benton Harbor has secured five institutions at an expense of $50,000, which give employment to 700 men. The pay- rolls, it is estimated, aggregate $400,- ooo yearly. The night schools in Detroit are showing phenomenal growth this sea- son and are now reaching the 4,000 mark in enrollment. Members of the Kalamazoo Art Association will make the first public exhibition of their work during the second week of November at the Vine street school. The Merchants’ Association of Holland is considering plans for is- suing a business directory of about 150 pages, containing a list of all plac- es of business, which is to be distrib- uted gratis in Holland and surround- ing towns. The Grocers and Butchers’ Asso- ciation of Bay City has adopted a resolution to the effect that mem- bers will not extend credit to any customers who do not settle their ac- counts each pay day, or for any time longer than that agreed upon by the merchant and customer. Almond Griffen. ese The Modern Polonius. “Honesty, my son, offers a wider \feld than dishonesty.” “Think so, dad?” “I do. For every sucker there lare at least ten ultimate consumers.” | j ———__2.2s.>__-— | Isn’t It So? | Every winter is the winter | Of our discontent; vel We're always out of fuel, And back on the rent. It Pays to Stand by the “Stand-By’s” The dealer who stocks up with every new thing that comes along is the dealer who—on inventory day—finds his “‘profits”’ all tied up in the dead goods on his shelves. Wise dealers keep their eyes on the real, live articles that are already established—the articles that they know will sell. Keep these steady sellers—and keep them moving. Stand by the ““Stand-By’s” and they will stand by you. You hurt your butter color profits every time you put in an imitator of Dandelion Brand Butter | Color. Concentrate your efforts on this one well-known brand. The thousands of dollars we are | spending to advertise it are spent to help you. | | Your customers want Dandelion Brand. Let them have it. Let it sell. It sells itself. Dandelion Brand Butter Color is Dandelion Brand is the Safe and 5 Endorsed by All Authorities Cy Sure Vegetable Butter Color + ae Dandelion Brand ee Butter Color , ) Purely CK: WIS Vegetable We guarantee that Dandelion Brand Butter Color is purely vegetable and that the use of same for coloring | butter is permitted under all food laws—State and National : WELLS & RICHARDSON CO. BURLINGTON, VERMONT Manufacturers of Dandelion Brand Butter Color MICHIGAN TRADESMAN Gctober 26, 1919 STAM = aie & \ Movements of Merchants. Mulliken—A. R. Merritt has engag- ed in the meat business here. Shelby—J. D. F. Kelley has sold his flour mill to J. A. Morningstar. Greenville—A. F. ded a line of meats to his stock. Johnson has ad- grocery Hancock—Casper H. Frimodig has} opened a grocery store at 1035 Rail- road avenue. 3elding—Clay H. ceeded in the meat business by vester S. Smith. Bloomington—The — Collins-Tread- way Co. has changed its name to the Collins-Seidle Co. Eaton Rapids—T. W. Keeney is suc- Syl- Corbett, formerly of Jonesville, has opened a | new cigar factory here. Saugatuck—The business men are hopeful that the Michigan Central will be extended to this place. Port Huron — W. A. Bailey has closed his grocery store and has gone | to Detroit to enter business. Kalamazoo—Benno Desenberg, for twenty-seven years with the Lee & Cady Grocer Co., has resigned. Vanderbilt—Frank Kelley has se- cured a large amount of cedar ana will soon start his shingle mill. Detroit—The capital stock of the Nederlander Auto Sales Co. has been increased from $5,000 to $10,000. Lansingg—N. E. Gregory has sold his grocery to H. U, Boyle, the lat- ter to take immediate possession. Manistee—Louis Diciaula has clos- ed out his stock of fruit and confec- tionery and will retire from business. Kalkaska—George Sieting is now nicely settled in his fine new store building, having moved in last week. Freeport—F. E. Brunner has pur- chased the John Karcher stock of dry goods, groceries and school sup- plies. Lowell—The firm of Taylor & Zyl- stra, meat dealers, has dissolved, the latter selling his interest to Jake Staal. Shaftsburg—Dr. Dunham has sold his stock of drugs to Frank Ham- mond, who took immediate posses- sion. Charlotte—E. S. Divine & Co. will open a bazaar store in the building formerly occupied by the Gutterson Music Co. Pottersville — Henry Hartel has sold his interest in the Pottersville meat market to his partner, Paul Densmore. Jackson—William Whalen has dis- posed of his East Main street gro- cery business and will hereafter de- vote his time to the manufacture of his patent automobile wheel. Joseph Higgins has purchased the grocery stock and will conduct the business. Decatur—Del Dewood has sold his fertilizer plant to Dawson F. Suman, irecently of Portland, who took im- mediate possession. | Adrian—Frank Ehinger has leased ithe Cutler & Dickerson warehouse ‘and will do a commission business in ‘Sruit and vegetables. Alto—B. S. Shaw, of Grand Rapids, has purchased the Baldwin property ‘and opened a furniture and under- itaking establishment. | Detroit—The Hazen Mfg. Co., of |Hudson, have established a branch | agency here under the management, lof F. M. Shotwell. | St. Johns—Charles Cole, of this city. has purchased the general store of Harry Rouse and will take | possession November I. | Saranac — Otis & Vaughn | have | opened their dry goods department, |with Mrs. Grace Darrow and Miss |Sadie Vaughn in charge. Kingsley—Chas. Burdick has open- ed an up-to-date jewelry and watch repair store. He was formerly en- gaged in business at Manton. N nica—Warren Reynolds is erect- ing a new store building which he will occupy, when completed, with a stock of general merchandise. Whitehall—James McHugh has op- ened a clothing and men’s furnishing store here, under the style of the Whitehall Cash Clothing Store. Detroit—The Nuera Pharmacal Co. has engaged in | authorized | | with an capital stock of $1,000, which as been subscribed and paid in in cash. Monroe—John R. Badders has sold his meat and grocery stock to A\I- bert Pence, recently of Ohio, who will continue the business at the same location. Plainwell—N. H. Griffith, of Kala- mazoo, has leased the vacant store in the Crispe block, where he will engage in business, carrying a gen- eral stock. Detroit—The Reliable Furniture & Carpet Co., of Indianapolis, Ind., have opened a branch store here in their new building at 11 boulevard. business | j | Washington Muskegon — Involuntary proceed- E : jings in bankruptcy have been filed | against E. Clifford Bramble, who iconducts a general store at Muske- ‘gon Heights. | Perry—R. H. Cottrell & Son, who |succeeded B. T. Brown in the cloth- ‘ing business, had their opening Sat- \urday, which was a decided success \in every way. | Lowell—The Lowell Land & Im- /provement Co. has been incorporated |with an authorized capital stock of |$9,000, which has been subscribed and $4,500 paid in in cash. Calumet--The local branch of the Edson Moore & Co.’s wholesale dry goods house, will be enlarged. W. G. Wiesterman has been in Detroit completing the details. Battle Creek—Mrs. Theresa Mithen has sold the tobacco store and cigar factory of her late husband, Frank M. Mithen, to Eli Link, who will continue the business. Kalamazoo—Sam’'l Folz’ new three story and basement building will be ready for occupancy by Dec. 1. It is of cream colored enameled brick with white terra cotta trimmings. Decatur—Henry Knapp is erecting a two-story and basement brick store building which he will occupy, when completed, with his stock of imple- ments, also adding a line of hardware. Jackson—The Cook & Feldher Co. had an “opening” and public re- ception last week in its enlarged and greatly improved store. The altera- tions have been in progress sveral months. Ovid—John —_<_ His Nightmare. madam, is Mother: Johnnie, wake up. You're sobbing in your sleep. What’s the matter? Johnnie: Oh, muvver! I dreamed they was going to have a sane Christ- mas. Wanted Him To Do Something. It was an ambitious young fellow who left home and was not heard of ‘or three years; at the end of that period he returned, and said that he had become an actor; in fact, he had! procured a splendid engagement with a gentleman named Henry Irving. The father was so overjoyed that he mustered a large party of friends, and they attended in a body at the Lyce- um, which is a theatre somewhere in London. The first act ended, but that man’s son had not put in an ap- pearance. The second act ended. Same resuit. The father was in an agony of perspiration. Toward the end of the third act in walked the con, carrying a gun, but with nothing to say for himself. He was merely a super. He strutted up and down the stage a couple of times. But the father could stand it no longer. Be- coming excited, he leaned over the balcony and shouted: “For heaven’s sake, Jim, do something! If they won’t let you speak, shoot the gun off!” ———_2++2>—___ According To Size. A certain Boston gentleman, wish- ing to take his family to the country last summer, visited a small farm with a view of renting it, says an ex- change. Everything was to his liking and negotiations were about to be com- pieted, when the question of renting alsc the farmer's cow came up. She was an excellent animai, the farmer declared, and even after feeding her calf she would give eight quarts of injik a day. “Eight Guarts a exclaimed the Boston gentleman. “That 1s more than my whole family could possibly use.” day!” Then suddenly observing the calf following its mother about the yard, he added: “I'll tell you what I'll do. I'll hire the small cow, she Icoks just about our size.” —_~2+ 2 >—___—_ Campaign Against “Inter-City Jeal- ousy.” A campaign against “inter-city jeal- ousy” has been launched by the Ro- tary club of Tacoma. Members of the club say they believe the best way to promote the city and state is to bury the hatchet of sectional feeling, and they are sending out the follow- ing pledge, which has already obtain- ed many signers: “Now, therefore, we, the under- signed, pledge ourselves to do our utmost, singly and collectively, to eliminate the senseless and injurious inter-city jealousy, to encourage fair and friendly utterances regarding our sister cities from newspapers and private citizens alike, to foster re- ciprocal business relations between the people of the Northwest, and to these ends endeavor to obtain the co- operation and assistance of all fair- minded citizens.” _——_2o2s ea" Would Deserve More. This story comes from a lawyer, savs the New York Telegraph: “A worthy and provident man went to his legal adviser to make his will. He gave many instructions, and it seem- ed that everything was arranged. The iawyer began to read over his notes, and put a point to his ciier:t. “Oh—you have made provision for your wile in the event of her surviv- ing you. Does that remain unaltered if she should marry again?” “No, no,” said the client eagerly. “What am I leaving her? One thousand dollars a year. If she mar- ries again make it $2,000.” The lawyer thought there must be a misunderstanding and pointed out that most men put it the other way about. “T know,” said the client,” but the man who takes her will deserve it.” —_—_+>>—____ Cooperative Hardware Supplies. The American Hardware Supply Co., Pittsburg, Pa. has obtained a l’ennsylvania charter with an author- ized capital stock of $1,000,000, and expects to begin business about Jan- uary 1. The organization is for the purpose of distributing hardware and its allied lines to retail hardware incrchants 1m various states who ally themselves with the company. The company desires as members only strictly retail hardware merchants, all of whom it is said will secure the same percentage o; reduction on their purchases, the idea being to furnish members with goods at prices lower than the ordinary jobbers can sell them. The company’s direction is in the hands of M. B. Porter, a prac- tical hardware man of many years standing. It is a cooperative buying ciganization, intended to benefit re- ailers. WorpDEN GROCER COMPANY The Prompt Shippers Grand Rapids, Mich. MICHIGAN TRADESMAN October 26, 1910 DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY Corner Ionia and Louis Streets, Grand Rapids, Mich. Subscription Price. Two dollars per year, payable in ad- vance. Five dollars for three years, payable in advance. Canadian subscriptions, $3.04 per year, payable in advance. No subscription accepted unless ac- companied by a signed order and the price of the first year’s subscription. Without specific instructions to the con- trary all subscriptions are continued ac- cording to order. Orders to discontinue must be accompanied by payment to date. Sample copies, 5 cents each. Extra copies of current issues, 5 cents; of issues a month or more old, 10 cents; of issues a year or more old, $1. Entered at the Grand Rapids Postoffice as Second Class tter. E. A. STOWB, Editor. October 26, 1910 EXPRESS RATES. The express companies are getting into the lime light. The publicity they are receiving is not of their seeking, however. It is being forced upon them by organized business men and manufacturers all over the country who want to know how and why the express companies earn so enormously and give so little of real service in return. The Manufacturers’ Association ot New York is taking the initiative in the broad and general enquiry into express company methods. Backed by 178 boards of trade and other com- mercial bodies, the New York Asso- ciation has petitioned the Inter-state Commerce Commission to institute an enquiry into express rates, rules, regulations, classifications and earn- It is claimed the rates charg- ed are excessive, that the rules are arbitrary, the regulations unreasona- ble. the classifications, inexplainable and the earnings out of all proportion to the capital invested. The Associa- tion has retained former Attorney General Griggs and it is expected a hearing will be had on the petition some time in November. ings. Here in Michigan the express com- panies are receiving attention, with the Grand Rapids Board of Trade as the chief instigator. The State Rail- road Commission has taken up the matter and show every indication of being in’ earnest. Two hearings have already been had, and_ before the Commission is through it may be expected we will know a lot more about express companies and_ their methods than we did before. The enquiry into the express com- panies is timely and pertinent. It would have been made long ago but that the American people are patient and busy. When the express is used, it usually represents a desire for greater haste or security than freight service offers, and gratitude for quick or safe delivery leads us to be thoughtless of the charge made for the service. The spirit of enquiry re- cently developed is bringing out facts so strange and conditions so mani- festly unfair that the express com- panies themselves do not try to de- fend them. The only system observ- ed in making the rates seems to be to charge all the traffic will bear, and then some. Freight rates must be uniform, but the express rates are anything the companies may want to charge or think they can collect. The rate from this city to Adrian, 140 miles, is $1.10; to Hillsdale, 123 miles, $1.25. From this city to Marquette, 375 miles, and to New York, 900 miles, the rates are practically the same. From Beulah, Benzie county, to Toledo the rate is $1, to this city it is $1.25. Similar inconsistencies and inequalities can be cited without number, and even the express officials can not explain them. The enquiry into express methods, rates, classifications and rules will, it may be expected, reveal conditions so unfair and unjust that the express companies will be compelled to make a general revision. Public opinion will go far in compelling such action, and it is probable that both the Inter- state and the State Commissions will lend public opinon valuable aid in giving relief to those who use the express service. GOOD ROADS IN MICHIGAN. The interest in good roads seems to be increasing in Michigan, and it is a good sign. The latest manifes- tation of this growing interest is right here in Kent county. The Su- pervisors have doubled the appropri- ation for road building in the Grand Rapids good roads district, compris- ing the city and the townships of Walker, Wyoming, Paris, Grand Rapids, Plainfield and Alpine. In former years the tax has been 25 cents on the $1,000 valuation, netting ahout $22.000. This year the tax will be 50 cents and it will give the Com- mission approximately $45,000. This will be enough to build twenty miles of good road and will allow about $5,000 for the up-keep of the roads already built. The amount allowed this year, even although it be double the allowance in former years, is not large, but had anybody pro- posed an appropriation of even one- tenth that amount ten years ago how he would have been laughed at and jeered at and made to wish he had not. The action of the Supervisors but reflects public sentiment. The farmers may seem to be the chief beneficiaries from the good roads tax, but the value of good roads as a fac- tor in building up a city is being more and more recognized and the city of Grand Rapids will cheerfully pay its 92 per cent. of the good roads tax that the work may go on. Wayne county is also showing an encouraging interest in the good roads question. The appropriation this year is $133,000, of which the city of Detroit will pay about 95 per cent. A proposition will be submitted to the voters on election day to is- ste $2,000,000 in bonds to carry on the good roads work more e¢xpedi- tiously than could be done by annual tax. Wayne county is the oldest, most populous and the richest county in the State, and has some of the worst roads to be found in all Michigan. To have Wayne county wake up to the importance of good roads is a most encouraging sign. Other counties in the State are showing a lively interest in the good roads question and this is especially true of some of the Upper Peninsular counties. Baraga county this year will spend $51,469 for good roads, Chippewa $24,716, Dickinson $31,137, Gogebic $30,000 and Marquette $40,- ooo. In the Lower Peninsula the counties that are showing the best activity are Saginaw, with an appro- priation of $76,415; Kalamazoo, $52,- 216; Muskegon, $51,317; Manistee, $20,923; Mason, $20,613; Alepna, $15,- 699; Grand Traverse, $15,506; Emmet, $15,495; Wexford, $14,450; Cheboy- gan, $13,199, and Mecosta, $9,970. These counties all have the “county system” and it is noticeable how many of them are located in growing and prosperous Western Michigan. The older and more conservative counties in Southern Michigan are doing something, but mostly within town- ships or groups of townships instead of as counties. The good roads movement will gain strength with time instead of suffer- ing relapse. At the present rate of progress it will be years before Mich- igan will be famed for her good roads, but there is reason for hope that be- fore long, instead of nibbling at the problem, Michigan will be taking big bites, after the Wayne county fash- ion. KENT COUNTY IS IN LINE. The Supervisors of Kent county, influenced largely by the representa- tions of the Board of Trade, have shown their interest in and sympathy for the aims and purposes of the Western Michigan Development Bu- reau by voting $1,000 from the pub- lic funds in aid of its work. A larg- er appropriation was asked for and might very reasonably have been granted, but the circumstances are such that the allowance is in fact very liberal. Never before has the County Board voted money for such a purpose. Never before have the Supervisors added to the tax levy for a fund to be expended outside of the county by persons not connected with the county government, not for a specific purpose but for the general good. The action taken is without precedent in Kent county, and it is but natural that the Supervisors in taking this action should be some- what conservative. That the appro- priation has been made, however, shows that Kent county is alive to the interests of Western Michigan, that Kent stands shoulder to should- er with the other twenty counties in the district in promoting Western Michigan’s growth, development and prosperity. The development Bureau, with con- tributions from the various counties, from the transportation companies and private interests will have a fund of about $25,000 to use in a publici- ty campaign to call attention to Michigan’s advantages as an agricul- tural, horticultural and industrial State. With this fund judiciously ex- pended, as undoubtedly it will be, the young men from the older states will be coming to Michigan in search of cheap lands upon which to locate in- stead of going on to the better ad- vertised but less advantageous West. And our own young men, instead of yielding to the lure of the West, will find in Michigan the opportunities they desire. Michigan has the soil, the climate and the near markets, and publicity will bring settlers to Michi- gan and settlers will convert into productive fields and orchards the lands that are now wild. Kent county has many acres of land untilled and if ever so small a number of the new settlers find their way to Kent the county will receive ample return for the money appropriated. CIVIC BEAUTY AS CIVIC ASSET Every business man, every man in- terested in the growth and prosperity of his home town should read what the executives of boards of trade and similar organizations think of civic beauty as a civic asset, as given on another page. Men do not want to live in a town that is without attrac- tiveness; they will not bring their families to live where there are neith- er parks nor playgrounds, beauty spots nor recreation places. The dreary town is hopelessly handicap- ped as compared with the town that is good to look at. What the executives, all experts in city promotion, say is especially per- tinent at this time to Grand Rapids. A proposition to issue $200,000 bond's for the purchase of park and play- grounds lands will be submitted to the voters on election day. Every business man, every man interested in the city’s growth, should be an earnest worker for this proposition. More parks and playgrounds. wil! mean a more attractive city. A park or playground within half a mile of every ‘home will mean a better city in which to live. Intelligent labor will come to such a city and intelli- gent labor is the first essential to new industries. The interest on the proposed bond issue will be only 10 cents a year on the $1,000 valuation, jand the grocer, butcher, or dry goods | dealer who secures a single new cus- | tomer by reason of the city’s greater | attractiveness will get his money back many times over. The bonds will be payable in twenty years, and long before that the lands purchased now will be worth many times the purchase price, and not only this, but all the neighboring property will be of greater value. Buying now will be a real estate speculation in which the city can not possibly lose. What the commercial executives say of civic beauty is of special in- terest to Grand Rapids at this time, but every other town should read these messages, ponder them and profit by them. The town that would grow must first make itself a desira- ble place to live in. Even the small- est burg should have its park or pub- lic square. There should be trees and shrubbery and well kept streets. These elements of beauty cost little beyond thoughtfulness and public spirit, and they bring splendid re- turns. Robert E. Peary, the Arctic explor- er, has been advanced to the rank of captain in the Corps of Civil Engi- neers of the navy by reason of the retirement on account of age of Cap- tain U. S. G. White. Peary’s leave of absence expires within a few days, but it has not been decided at the Navy Department what ment will be. his assign- H —_— i : & i ‘ = i ‘ i i &. October 26, 1910 MICHIGAN TRADESMAN S ONE WAY OUT. A Middle-Class New Englander Em- igrates To America. Reprinted from the Saturday Evening Post of Philadelphia. Copyright, 1910, by the Curtis Publishing Com- pany. My great-grandfather was killed in the Revolution; my grandfather fought in the War of 1812; my father sacrificed his health in the Civil War; but I, although born in New Eng- land, am the first of my family to emigrate to this country—the United States of America. That sounds like a riddle or a paradox. It isn’t; it’s a plain statement of fact. For the sake of convenience let me call myself Carleton. I’ve no desire to make public my life for the sake of notoriety. My only idea in writing these personal details is the hope that they may help some poor devil out of the same hole in which I found myself mired fifteen years ago. For that purpose Carleton is as good a name as any. My people were all honest, plod- ding, middle-class Americans. They stuck where they were born, accept- ed their dutes as they came, earned a respectable living, and died without having enough money left to make a will worth while. They were all pri- vates in the ranks. But they were the best type of private—honest, in- telligent and loyal unto death. The records of their lives aren’t interest- ing, but they are as open as daylight. My father seems at first to have had a bit more ambition stirring within kim than his ancestors, but he re- turned from the Civil War subdued and sick, and became head clerk and confidential man to an old-established lumber firm. Here he earned a de- cent living, married and occupied a comfortable home. My mother died when I was Io, and after that Father sold his ‘house and we boarded. It was a dreary life for both of us, but obeying the family tradition, Father accepted it stoically. No one in our family ever married twice. With the death of the wife and mother the home ceased, and there was an end at it. IT remember my father with some pride. He was a tall, old-fashioned- looking man with a great deal of quiet dignity. I think his love for my mother must have been deep, for he talked to me of her a great deal and seemed much more concerned about my future on her account than on either his own or mine. I think it was she—she was a woman of some spirit—who persuaded him to send me to college. With this in mind he invested his scant savings in a wildcat mining scheme, lost, and died. My Start in Life. At 18, then, I was left with the _only capital that succeeding genera- tions of my family ever inherited—a common-school education and a big, sound physique. I missed my father, but I was not disheartened by being thrown on my own resources. The prospect revealed the world to me in a more romantic light than I had ever seen it. I stepped out from the con- fines of the boarding-house into the freedom of the whole round earth. I had no particular ambition beyond earning a comfortable living, and I was sure enough at 18 of being able to do this. Indeed I found several chances open to me to go in as of- fice boy and learn the business. But a chum of mine who had entered the employ of the.United Woolen Com- pany saw another vacancy in the clerical department there and per- suaded me to join him. I began at five dollars a week. I soon found that I was nothing but a human add- ing machine; but the hours were shoit, my associates pleasant, and I felt a certain pride in being part of this vast enterprise, which occupied a whole downtown office block. The next ten years were pleasant enough. My salary was advanced steadily to twenty dollars and I lived better and dressed better than ever before in my life. Without being ex- travagant or dissipating I spent my modest income as fast as it increas- ed. Every raise found a new demand. Ilad I been forehanded and inclined to save, it would have been at the sacrifice of the only friends I had— my office associates. I remember that when I was finally advanced another five dollars I half-heartedly resolved to put this amount in the bank week- ly. But at this point the crowd join- ed a small country club and I ‘had either to follow or to drop out of their lives. However, I’ve never regretted this extravagance, if for no other reason than because it was there I met the girl who became my wife. My. best reason for remaining anonymous is the opportunity it will give me to tell about ‘ther. I want to feel free to talk about Ruth. I want to feel free to rave about her if so inclined. She objects even under this disguise, but here I must have an uncramped hand. The whole scheme of my life, beginning, middle and end, swings around her. Without her inspiration I don’t like to think what the ena of me might have been. T was 28 when I met Ruth, and she was 18. She came out to the club one afternoon, on a Saturday, to watch a tennis match in which I was playing. From the moment I caught sight of her dear, serious face I never played better. After beating my man in love sets I was introduced to her, and after that there was nothing else of so great consequence in my life. Ruth’s family, too, was distinctly middle-class, in the sense that none f them ever had done anything to distinguish themselves either for good or bad. Her parents lived on a small farm in New Hampshire, and when J] met her she had just been graduated from the village academy and had come to town to visit an aunt. She was a woman such as my mother would have liked; clear and great depths hidden among the gold- en shallows. Her experience had all been among the meadows and moun- tains, so that she was simple and direct and fearless in her acts and thoughts. Six months later I received a sub- stantial raise of three hundred dol- lars and a week after this we were married. I found a little house in eee eee RADNER DNDN ety SOUT ern nm TIT tr Dm Une Tare en ee erie the suburbs for which I paid forty dollars a month rent. To furnish it I bought a thousand dollars’ worth of furniture on the installment plan, and we settled down very happily and peacefully without even the speck of a cloud on the horizon. Ruth was a fine cook and refused to have a servant in the house. We paid cash for everything and if nothing much was left over, why, we didn’t care. We had enough to pay all our bills, with something for extras. Those days were as perfect as it evet falls to the lot of the average matter-of-fact man to live. My salary came as regularly as an annuity, there was every prospect for advancement, and little by little we paid for the furniture. Ruth had a keen zest for life and helped me live every day to its fullest. We had so much fun just by ourselves that we didn’t get acquainted with our neighbors very rapidly. We had no need of neigh- bors. We were in town a good deal in the evenings. Ruth used to meet me at the office, and we would take dinner together at little French res- taurant and then go to a theater or a concert. City life was all new to her and some she got into things in such a way as to make them all new to me. She used to perch on the edge of her seat at the theater so breathless, so responsive, that I often saw the old- timers there watch her instead of the show. I often did myself. And some- times it seemed to me as though the whole company acted to her (When Ruth read this she declared it was all nonsense. But it’s a fact.) alone. There came a time in about a year when we didn’t go out so much. Then I watched her with a new emotion as she grew eager and breathless over so small a matter as the knitting of a tiny pair of socks. I had time now to meet my neighbors and found them a pleasant, companiona- ble lot. There bank clerk, a young lawyer, an insurance man, and two or three others of about my own age who were working for various corporations. We were all earning the same salaries and _ had about the same type of comfortable house. Still there were differences and you could tell, more by the wives than the husbands, those whose in- come went above two thousand. We had a neighborhood club where the men met of an evening and there were whist parties, dances and golf tcurnaments. On the whole the wom- en were good to Ruth and _ ofter dropped in with whispered advice. more was a about Expenses Take a Jump. I thought I had touched the climax of life when I married Ruth, but when the boy came he lifted me a notch higher. And with him he brought me a new wife in Ruth, with- out taking one whit from the old. Sweetheart, wife and mother now, she revealed to me new depths of womanhood. 3ut from this point on I found my salary of fifteen hundred strained a bit. We had paid for all our furnt- ture, but the expense of doctor and nurse was large and I found it neces- sary to hire a servant. With that our household expenses took a big jump. ee ed vecin ct ieicbmsoosmcte nsiniiss atccPa SES ee The girl, in spite of Ruth’s supervi- sion, wasted as much as she used. However, we didn’t go out at all, and s.) made both ends meet. During the next five years I never did any better than that. With the boy’s future looming up I realized now as never before the necessity of getting a little ahead of the game. But, although we cut down as much as possible, the prices of everything rose just enough to absorb our econ- omies. Not only that, but little by little we had been more and more forced into the social life of the neighborhood. Personally I didn’t care about the dinners and parties, but Ruth did, and I saw it was her right to have them. We couldn’t de- cline one invitation without declining all, and this would have meant social exile for her. But it cost money. It cost a lot of money. We had to do our part in return, and this soon came to be a big item in the year’s expenses. I began to look forward with some anxiety for the next raise. At the office I hunted for extra work with an eye upon the place above; but, al- though I found the work, nothing came of it except longer hours. In fact I began to think myself lucky to hold the job I already had. Mechani- cal adding machines had cost a dozen men their positions; a card system of book-keeping made it possible to dis- charge another dozen, while an off year in woolens sent two or three more flying. Occasionally when work picked up again a young man was taken on to fill the place of one of the discharged The company always saved a few hundred dollars by such a shift, and so far as any one could see the work went on just as well. men. While these as I can see they did not at the time. too happy to moves were ominous, now in looking back, disturb me very much My life at home was adimt of much worry- ing. Neither the wife, the boy, nor I was sick a day, and if at times we were a trifle pinched it was won- derful how rich Ruth contrived to make us all feel. We were both very content in watching the boy grow. It seemed but a jiffy before he was out of long dresses into short, out of these into rompers, out of these into trousers. Before we knew it he was going to school. It was lonesome for the wife after he began to trudge off every day and she looked forward to Saturdays as eagerly as he did. It wasn’t long before his playmates had him out of the house even on that day. But Sunday we had him to our- selves. Hard Work To Make Ends Meet. Every night when I came home Ruth used to run over for me all his adventures of the day. Then I be- gan to notice a wistful expression in her eyes. I knew what it meant. | had my own heart hunger. But, good Lord, as it was I hadn’t yet been able to save a dollar! We were simply holding on tight and drifting. I didn’t dare say anything even when night she whispered: one “He’s all we have, Billy—just one.” Just one. I’d have liked a house 10 full, too. meant running our 3ut it would only have heads into a noose. So for five years I had to go down- town knowing I was leaving her all alone in the house with the one away at school. And what a mother she She ought to have had one by her side all the time. As the one grew older his expenses The them was by cutting down our own. was! increased. only way to meet 1 gave up smoking and made my old clothes do an extra year. Ruth spent half her time in bargain hunting and saved still more by taking it out of herself. Poor little woman, she work- ed harder for a quarter than I did. But the boy had made many friends, and these brought still fur- ther obligations. The social func- tions through him. Once again I tried to see some way out of these, but there was none. The boy had to do as his friends did or live a hermit; the wife had to do as her friends did, and I had to do as my friends did. The price of inde- pendence in this close-knit neighbor- hood was isolation. We managed it all as economically as possible, but the utmost we were able to do was to keep out of debt. The old grim fact came with renewed force—I had- n't been able to save a dollar. There was just one ray of hope for me—the job ahead. That would mean twenty-five hundred dollars a year. For the next five years Ruth and I used to comfort ourselves by discussing what we would do when this came to us. It was pleasant food for dreams. It took the edge off the immediate thought of danger. In the meanwhile I resigned from the coun- try club. In this way, then, we lived until I was 38 and Ruth was 28 and the boy was 9. For the last few months I had been doing night work without extra pay and so was practically exil- ed from the boy except on Sundays. He was not developing the way I wanted to see him. The local gram- mar school was almost a_ private school for the neighborhood. I should have preferred to have it more cos- mopolitan. The boy was rubbing up against only his own kind and this was making him a bit soft, both phy- new increased sically and mentally. He was also getting a bit querulous and _ auto- cratic. Ruth saw it, but with only one * * * Well, on Sundays I took the boy with me on long cross-coun- try jaunts and did a good deal of talking. But it rolled off like water off a duck. He lacked energy and initiative. He was becoming dis- tinctly more middle-class than either of us, with some of the faults of the so-called upper class thrown in. He chattered about Harvard, not as an opportunity, but as a class privilege. I didn’t like it. But before I had time to worry much about this the crash came that I had not been wise enough to foresee. rt. One Saturday afternoon, after we fiad been paid off, Morse, the head of the department, whose job I had been eyeing enviously for five years now, called: me into his office. For three minutes I saw all my hopes MICHIGAN TRADESMAN realized: for three minutes I walked dizzily with my whole life justified. I could hardly catch my breath as I followed him. 1 didn’t realize until then how big a load I had been car- rying. As a drowning man is said to see visions of his whole past life, I saw visions of my whole future. I saw Ruth’s eager face lifted to mine as I told her the good news; I saw the boy taken from his commonplace sur- roundings and doing himself proud in some big preparatory school where he brushed up against a variety of other boys; I saw—God pity me for the fool I was—other children at home to take his place. I can say that for three minutes I have lived. Morse seated himself in the chair before his desk and, bending over his papers, talked without looking at me. Ile was a small fellow. I don’t sup- pose a beefy man ever quite gets over a certain feeling of superiority before a small man. I could have picked up Morse in one hand with ease. “Carleton,’ he began, “I’ve got to cut down your salary five hundred dollars.” It came like a blow in the face. I don’t think I answered. “Sorry,” he added, “but Evans says he can double up on your work and offers to do it for two hundred dol- lars more.” I repeated that name Evans over and over. He was the man under me. Then I saw my mistake. While watching the man ahead of me I had neglected to watch the man behind me. Evans and I had been’ good friends. I liked him. He was about 20 and a hard worker. “Well?” I recovered my wind. “Good God,” I cried, “ I can’t live on any less than I’m getting now!” “Then quickly. said Morse. you resign?” he asked For a second I saw red. I wanted to take this pigmy by the throat. I wanted to shake him. He didn’t give me time before exclaiming: “Very well, Carleton. an order for two weeks’ vance.” I’ll give you pay in ad- The next thing I knew I was in the outer office with the order in my hand. I saw Evans at his desk. I guess I must have looked queer, for at first he shrank away from me. Then he came to my side. “Carleton,” the said, “what’s the matter?” “T guess you know,” I answered. “You aren’t fired?” I bucked up at this. I tried to speak naturally. “Ves,” I said, “I’m fired.” “But that isn’t right, Carleton,” he protested. “I didn’t think come to that. it would I went to Morse and told him IT wanted to get married and needed more He asked me if I thought I could do your work. I-said yes. I’d have said yes if he’d asked me whether I could do the President’s work. But—come back and let me explain it to Morse.” It was white of him, wasn’t it? But I saw clearly enough that he was only fighting for his right to love as I was fighting for mine. I don't money. ,;know that I should have been as gen- erous as he was—ten years ago. He had started toward the door when I called him back. “Don’t go in there,” I warned. “The first thing you know youll be doing my work without your two hundred.” “That’s so,” he answered. “But what are you going to do now?” “Get another job,” I answered. One of the great blessings of my life is the fact that it has always been easy to report bad news to Ruth. I never had to break things gently to her. She always took a blow stand- ing up, like a man. So now I boarded my train and went straight to the house and told her. She listened quietly and then took my hand, pat- ting it for a moment without saying auything. Finally she smiled at me. “Well, Billy,” she said, “it can’t be helped, can it? So good luck to Evans and his bride.” When a woman is as brave as that it stirs up all the fighting blood in a man. Looking into her steady blue eyes I felt that I had exagger- ated my misfortune. Thirty-eight is not old and I was able-bodied. I might land something. even better than that which I had lost. So in- stead of a night of misery I actually felt almost glad. : A Hunt For a New Job. I started in town the next day in high hope. But when I got off the train I began to wonder where I was going. What sort of a job was I go- ing to apply for? What was my pro- fession, anyway? I sat down in the station to think the problem over. For twenty years now I had been a cog in the clerical machinery of the United Woolen Company. I was known as a United Woolen man. But just what else had this experience made of me? I was not a book-keeper. I knew no more about keeping a full set of books than my boy. I had han- dled only strings of United Woolen figures; that meant nothing outside that particular office. 1 was not a ste- nographer, or an accountant, or a sec- retary. I had been called a clerk inthe directory. But what did that mean? What the devil was I, after twenty years of hard work? The question started the sweat to my forehead. But I pulled myself to- gether again. At least I was an able- bodied man. I was willing to work, had a record of honesty and faithful- ness, and was intelligent as men go. I didn’t care what I did, so long as it gave me a living wage. Surely, then, there must be some place for me in this alert, hustling city. T bought a paper and turned to “Help Wanted.” I felt encouraged at sight of the long column. I read it through carefully. Half of the posi- tions demanded technical training; a fourth of them demanded special ex- perience; the rest asked for young men. I couldn’t answer the require- ments of one of them. Again the question -was forced in upon me— what the devil was I? T didn’t know which way to turn. There wasn’t a relative in a position to help me; there wasn’t one of my neighbors to whom I felt free to turn in such a crisis. Their respect for me depended upon my ability to maintain October 26, 1910 my social position. nothing anyway. In the course of my work with the United Woolen Company I had learn- ed the names of a dozen houses with which the firm did business. I re- solved to make the rounds of these for a starter. It seemed like a poor suggsd urdhaor haor ao ao aoinnin chance, but it was the only thing that suggested itself. With waits and delays this took me two weeks. At the end of that time two questions were burned into my brain: “What can you do?” and “How old are you?” The latter ques- tion came as a new. revelation. It seems that from a business point of view I was considered an old man. My good strong body counted for nothing; my past training counted for nothing; my willingness to undertake any task counted for nothing. I was too old. No one wanted to bother with a beginner over 18 or 20. The market demanded youth—youth with the years ahead that I had already sold. Wherever I stumbled by chance upon a vacant position I found wait- ing there half a dozen stalwart youngsters. They looked as I had looked when I joined the United Woolen Company. I offered to do the same work at the same wages as the youngsters, but the managers did not want me. They did not want a man around with wrinkles in his face. Moreover, they were looking to the future. They didn’t intend to adjust a man into their machinery only to have him die in a dozen years. I wasn’t a good risk. Moreover, | wouldn’t be so easily trained, and with a wider experience might prove more bothersome. At 38 I was too old to make a beginning. The verdict was unanimous. And yet I had a physique like an ox and there wasn’t a gray hair in my head. I came out of the last of those offices with my fists clenched. In the meanwhile I had used up my advance salary and was, for the first time in my life, running in debt. Iaving always paid my bills weekly { had no credit whatever. Even at the end of the third week I knew that the grocery man and butcher were beginning to fidget. The neighbors had by this time learned of my plight and were gossiping. And yet in the midst of all this I had some of the finest hours with my wife I had ever known. The Tyranny of the Neighbors. She sent me away every morning with fresh hope and greeted me at night with a cheerfulness that was like wine. And she did this without any show of false optimism. She was not blind to the seriousness of our present position, but she exhibited a confidence in me that did not admit of doubt or fear. There was some- thing almost awesomely _ beautiful about standing by her side and facing the approaching storm. She used _ to place her small hands upon my back and exclaim: “Why Billy, there’s shouders like those.” Tt made me feel like a giant. So another month passed. I sub- scribed to an employment bureau, but the only offer I received was to act as a sort of bouncer in a barroom, I They could do work for i f co EP ester ea “ —_ October 26, 1910 MICHIGAN TRADESMAN li suppose my height and weight and reputation for sobriety recommended me there. There was five dollars a week in it, and as far as I alone was concerned I would have taken it. That sum would at least buy bread, and although it may sound incredi- ble the problem of getting enough to eat was fast becoming acute. The provision men became daily more suspicious. We cut down on every- thing, but it was only a question of time when they would refuse to ex- tend our credit. And all around me my neighbors went their cheerful ways and waited for me to work it out. But whenever I thought of the barroom job and the money it would bring I could see them shake their heads. It was hell. It was the deepest of all deep hells—the middle-class hell. There was nothing theatrical about it—no fireworks or red lights. It was plain, dull, sodden. Here was my po- sition; work in my own class I could not get; work as a young man I was too old to get; work as just plain physical labor these same middle- class neighbors refused to allow me to undertake. I couldn’t black my neighbors’ boots without social os- tracism, although Pasquale, who kept the stand in the United Woolen build- ing, once confided to me that he cleared some twenty-five dollars a week. I couldn’t mow my neighbors front lawns or deliver milk at their doors, although there was food in it. That was honest work—clean work; but if I attempted it would they play golf with me? Personally I didn’t care. I would have taken a job that day. But there were the wife and boy. They were held in ransom. It’s all very well to talk about scorning the conventions, to philosophize about the dignity of honest work, to quote “4 man’s a man for a’ that; “but as- sociates of their own kind mean more to a woman and a growing boy than they do to a man. At least I thought so at that time. When I saw my wife surrounded by well-bred, well- dressed women they seemed to me an essential part of her life. What else did living mean for ‘ther? When my boy brought home with him other boys of his age and kind—although to me they did not represent the high- est type—I felt under obligations to retain those friends for him. I had begot him into this set. It seemed barbarous to do anything that would ailow them to point the finger at him. I felt a yearning for some primeval! employment. I hungered to join the army or go to sea. But here again were the wife and boy. I felt like going into the Northwest and pre- empting a homestead. That was a saner idea, but it took capital and I didn’t have enough. I was tied hand and foot. It was like one of those nightmares where in the face of dan- ger you are suddenly struck dumb and immovable. I was beginning to look wild-eyed. Ruth and I were living on bread, without butter, and canned soup. I sneaked in town with a few books and sold them for enough to keep the boy supplied with meat. My shoes were worn out at the bottom and, my clothes were getting decidedly seedy. The men with whom I was in the habit of riding to town in the morning gave me as wide berth as though I had the leprosy. I guess they were afraid my hard luck was catching. God pity them, many of them were dangerously near the rim of this same hell themselves. One morning my wife came to me reluctantly, but with her usual cour- age and said: “Billy, the grocery man _ didn’t bring our order last night.” It was like a sword-thrust. It made me des- perate. But the worst of the middle- class hell is that there is nothing to fight back at. There you are. | couldn’t say anything. There was no answer. My eyes must ‘have looked queer, for Ruth came _ nearer and whispered: “Don't go in town to-day, Billy.” I had on my hat and had gathered up two or three more volumes in my green bag. I lookd at the trim little house that had been my home for so long. The rent would be due next month. I looked at the other trim little houses around me. Was it ac- tually possible that a man could starve in such a community? It seem- ed like a Satanic joke. Why, every year this country was absorbing im- migrants by the thousand. They did not go hungry. They waved fat and prosperous. There was Pasquale, the bootblack, who was earning as much as I ever did. We were standing on the porch. 1 took Ruth in my arms and. kissed her. She drew back with a modest protest that the neighbors might see. The word neighbors goaded. me. I shook my fist at their trim little houses and voiced a passion that had slowly been gathering strength. “Damn the neighbors!” I cried. Ruth was startled. I don’t often swear. “Have they been talking about you?” she asked suddenly, her mouth hardening. “I don’t know. I don’t care. But they hold you in ransom like bloody Moroccan pirates.” “How do they, Billy?” “They won’t let me work without taking it out of you and the boy.’ Her head dropped for a second at mention of the boy, but it was soon lifted. “Let's get away from them,” she gasped. “Let’s go where there are no neighbors.” “Would you?” I asked. “I’d go to the ends of the earth with you, Billy,” she answered quietly. How plucky she was! I couldn’t help but smile as I answered, more to myself: “We haven’t even the carfare to go to the ends of the earth, Ruth. It will take all we have to pay our bills.” “All we have?” she asked. No, not that. They could get only a little bit of what she and I had. They could take our belong- ings, that’s all. And they hadn’t got those yet. But I had begun to hate’ those neighbors with a fierce, unreasoning hatred. In silence they dictated, with- out assisting. For ten years I had lived with them, played with them, been an integral part of their lives, and now they were worse than use- less to me. There wasn’t one of them big enough to receive me into his home for myself alone, apart from the work I did. There wasn’t a true brother among them. Our lives turn upon little things. They turn swiftly. Within fifteen minutes I had solved my problem in a fashion as unexpected as it was radical. How Murphy Made Good. Going down the path to town bit- terly and blindly I met Murphy. The latter was a man with not a gray hair in his head who was a sort of man-of-all-work for the neighborhood. Ele took care of my furnace and fuss- ed about the grounds when I was tied up at the office with night work. He stopped me with rather a shame- faced air. “Beg pardon, sor,” ‘he began, “but I’ve got a bill comin’ due on the new house————” I remebered that I owed him some fifteen dollars. I had in my pocket just ten cents over my carfare. But what arrested my attention was the mention of a new house. “You mean to tell me that you're putting up a house?” “Ths fit of a rant, sor, in street.” The contrast was dramatic. The man who emptied my ashes was erecting tenements and | was look- ing for work that would bring me in food. My people had lived in this country some two hundred years or more, and Murphy had probably not been here over thirty. There something wrong about this, but | seemed to be getting hold of an idea. “How old are Murphy?” | asked. “Goin’ on 60, sor.’ “You came to America broke?” “Dead broke, sor.” “You have a wife and children?” “A woman and six childer.” Six! Think of it! And I had one. “Children in school?” I asked it almost in hope that here at least I would hold the advantage. “Two of them in college, sor.” He spoke it proudly. Well he might. But to me it was confusing. “And you have enough left over to put up a house?’ I stammered. “Tt’s better than the bank,” Murphy said apologetically. Was you, I murmured. “Old, sor?” “Why you're young and strong and independent, Murphy. You're 2 But I guess I talked a bit wild. I don’t know what I said. I was breath- less—lightheaded. I wanted to get back to Ruth. “Pat,” I said, seizing his hand— “Pat, you shall have the money with- in a week. I’m going to sell out and emigrate.” “Emigrate? he to?” I laughed. The solution now seem- ed so easy. “Why, to America, Pat. To Amer- ica where you came thirty years ago.” gasped. “Where I left him staring at me. I hurried “And you aren’t an old man yet,’ | y yet,” | into the house with my heart in my throat. III. I found Ruth in the sitting room with her chin in her hands and her white forehead knotted in a frown. She didn’t hear me come in, but when I touched her arm she jumped up, ashamed to think I had caught her looking even puzzled. But at sight of my face her expression changed in a flash. “Oh, Billy,” she news?” cried, “it’s good “Tt’s a way out—if you approve,” 1 answered. “I do, Billy,” she answered without waiting to hear. “Then listen” I said. “If we were living in England or Ireland or France or Germany and found life as hard as this and some one left us five hundred dollars what would you advise doing?” “Why, we’d emigrate, Billy,” she said instantly. Where to?” “To America.” “Right,” I cried.” And we'd be two out of a thousand if we didn’t make good, wouldn’t we?” “Why, every one succeeds here from somewhere she exclaimed. “Exactly. who comes else,” “And why do they?’ I demanded, getting excited with my idea. “Why do they? There are a dozen reasons. One is because they come as pio- neers—with all the enthusiasm and adventurers. Life is romantic to them over Hardships only add zest to the Another reason is that it 1s all a fine big gamble to them. They have everything to gain and nothing to lose. It’s the same spirit that drives young New Englanders out West, to try their luck in Alaska, to pre-empt homesteads in the North- west, to till the prairies. Another reason is that they come over here free—unbound by conventions. They can work as they please, live as they please. They haven’t any caste to hamper them. Another reason is that, being all on the same great adven- ture, they are all brothers. They pull together. Still another reason is that as emigrants the whole United States stands ready to help them with schools and playgrounds and hospi- tals and parks.” eagerness of fresh and here. game. I paused for breath. She cut in ex- citedly: “Then we’re going out West?” “No: we haven’t the capital for that. By selling all our things we can pay up and have a few hundreds over, but that wouldn’t take us to Chicago. I’m not going ten miles from home.” “Where then, Billy?” “You've seen the big ships come in along the water-front? They are bringing over hundreds every year and landing them right on _ those docks. Those people have had to cross the ocean, to reach that point, but our ancestors made the voyage for us two hundred years ago. We’re within ten miles of the wharf now.” She couldn’t make out what I was driving at. (Concluded next week) MICHIGAN TRADESMAN October 26, 191% _—~ = =— BUTTER, EGGS 48> PROVIS Observations by a Gotham Egg Man. The recent New York’s population gives us a good op- compilation of portunity to make some calculations of the per capita consumption of eggs in this section during the past ten years. As a basis for this calculation we have the receipts of eggs for each year, the reports of storage accumu- lations on January I 1902 and the United States population in 1900 and 1910. since figures of We can also add to the table an approximate census average price for each year, which 1s | important in any consideration of consumptive demand. We have compiled these figures in the accompanying table, which needs some explanation: The population for each year from I900 to 1910, in both of which years the figures are official- ly reported, is calculated by assuming increase. And that these calculations are near- ly correct is indicated by the fact that the estimate for 1905 (4,046,000) a uniform percentage of is so nearly in line with the police| which was trade output of eggs for that 4,014000. The census year, NO.1 PATENTED U.S. MAR. 10°03 CAN OEC. 19°05 ENG. APR. 14 06 no more broken eggs, and board boxes. 1 DOZ STAR EGG CARRIER AND TRAY A trial order will convince you. 'for each year is calculated by taking the year’s receipts adding the storage stocks at the beginning of each year ‘and subtracting the stocks at the ‘close of each year. But for lack of this data we were obliged to use ionly the actual receipts for the years lrg00 and 1901. The estimated average iprices for each year represent an ‘average of the monthly averages for ‘average prime to best fresh gathered |Western eggs as sold in the wholesale | market. | Of course in attempting to calcu- late the per capita egg consumption \from these data there is room for er- ror. The average population for each ‘year is surely more or less different ifrom the estimates and the egg re- lceipts at New York are used more or j\less by communities outside of the icity limits. And the out of town itrade may have ben relatively more jin some years than in others. Yet, lwith a due appreciation of these jchances of error the table should iprove interesting to the egg trade jand it is to be said that the resulting figures of estimated per capita con- EG enjoy all the profits. IF YOU DELIVER sumption appear to be more consis- tent than might have been supposed to be shown by the comparison of rapidly growing population and ac- tual receipts. In regard to the figures for the cur- rent year it is to be noted that the trade output can now be given only for nine months and the average price is also figured for the same pe- riod. But for uniformity of compar- ison the per capita output has been calculated for the full year by adding one-third to the figures for nine months. It should be considered, however, that our trade output in Oc- tober, November and December is usually less than the average of the other nine months. The actual figures for 19!fo are likely to show a higher average price for the year and a slightly smaller consumptive output per capita than indicated in the ta- ble. Trade Average Eggs Population output of whole- used (partly eggs ; sale per Year estimated) cases price capita 1910 4,767,000 #3297 935 #24, $331 1909 4,613,000 4,112 000 25% 320 1908 4.464.000 4.187,000 2% 335 1907 4,320,000 4,387,000 22% 364 1906 4,181,000 4,151,000 214, 356 1905 4,046,000 3 464,000 22% 306 1904 3,916,000 3,331,000 2234 306 1903 3,790,000 3,202,000 21% 302 1902 3669 000 2.869.000 21% 281 1901 3,550,000 2,965,000 18 209 1900 3437 000 2,912 000 17% 306 *Nine months. $For twelve months, calculated) in proportion to months. An analysis of the table is inter- esting. It must be remembered that the general tendency toward advance in egg prices during the past ten years has been only in line with a similar advance in all other food nine PATENTED S$ MAR 10 ‘OS CAM DEC 19, 08 GHG APR 14°08 GS 2 DOZ. Then why not give STAR EGG CARRIERS AND TRAYS a trial? Over 200,000 Retail Grocers and Butchers in the United States and Canada are using our National Safe Egg Delivery System. You thought that impossible. “Get wise.” jobber, he has Star Egg Carriers and Trays in stock and knows they are as necessary to you as wrapping paper. Star Egg Carriers and Trays are one cent cheaper on every dozen eggs delivered “safely” than paper bags or paste- Send for booklet “No Broken Eggs.” Star Egg Carrier & Tray Mfg. Co. 500 Jay St., Rochester, N Y. products, due to general causes. And it is seen that in spite of this advance there has been a general, although not uniform, tendency toward a larg- er per capita consumption. From 1900 to Ig0I1 the increase in supply was not as great as the increase in pop- ulation, and a few less eggs were used per capita, a slightly higher price being sustained. The growth of population I901 to 1902 was met by smaller receipts and a naturally small- er consumption, naturally compensat- ed by an advance in the average price. In 1903 the supply increased more than the population and more eggs were used per capita, but the average price was maintained, doubt- less affected by the then gradual up- ward movement in all food values. Also in t904 a further gain in per capita consumption appears to have been realized with some advance in average values and about even con- ditions of relative supply and demand were experienced in 1905, with very little difference in average price. In 1906 the supply increased much more largely than the population, and a lower average price was necessary to expand the consumptive demand sufficiently to absorb the supply; but in 1907 still larger supplies, relative to population, were absorbed at a higher value. average That year (1907) appears to have marked the greatest per capita consumption inthe past ten years. There has since been a greater growth of population than x9 egg supply and this has been ac- companied by a_ tendency toward higher levels of average price.—N. Y. Produce Review. STAR EGG CARRIER AND TRAY It means they have Ask your nearest October 26, 1910 MICHIGAN TRADESMAN 13 Shortening Receipts, Etc., Send Fine Grade Prices Upward. New York, Oct. 25—New York has somewhat re-arranged her butter prices during the past week, and we are now on a little higher level of values so far as the finest grades of creamery are concerned. A falling off in receipts brought the supplies of fresh down to a point below actual consumptive requirements, and after working out a little of the stock that had accumulated an upward move- ment started, which was pushed along energetically by some strong opera- tors, whose interests were either to gain an advantage on current pur- chases or to make it possible to take some goods out of storage at a slight profit. Probably the latter was the most potent factor, but the move- ment was sufficiently successful to raise the market for creamery spe- cials from 30%c up to 32c. It should be clearly understood, however, that the improvement in values has been confined closely to the best table grades of butter, for which New York has to mark ow rather an independent course at this season of year. In common with all other markets we have heavy supplies of secondary grades, and the inability to find adequate outlet for these, even at the unusually wide range of values, is the most unsatisfactory part of the present situation. Receipts are now running about 40,000 packages—a little more one week and somewhat less _ the next. This is approximately 5,000 packages a week below consumptive require- ments, and the shortage has to be made up either from storage or the private refrigerators. The latter held about 60,000 packages on October 1, and there were 256,780 packages in the public warehouses on the same date. Reports received from the freezers indicate a reduction since the opening of the month of about 9,000 packages, and there may be a little less in the private boxes. General reports indicate continued favorable conditions for production. Feed in some of the Northern sec- tions is not the best, but over a large part of the dairy belt pastures are good and the flow of milk keeps up well. A good deal of cream is still coming over from Canada and is be- ing made up into butter in the North- ern creameries; and it is understood that some lots of Canadian have been bought at come here. —-_> 2 Increased Oleo Production in Fiscal Year Ended June 30. In his preliminary report to. the Secretary of the Treasury, Commis- sioner Cabell, under date of August 2, I910, gives the sources of receipts that have passed through the Internal Revenue office, and from these we find that the output of oleomargarine in the United States for the fiscal year ended June 30, reached the enormous total of 1309,755.426 pounds —136,263,448 pounds of uncolored on which a tax of 4c per pound was paid, and 3,491,978 pounds which car ried a tax of 1oc a pound. There has been a further falling off in the amount of colored oleo manufactur- ed—-736,792 pounds for the year—but butter 23@23%c to the increase in uncolored amounted to 49,133,865 pounds or slightly over 54 per cent. Figured into packages of sixty pounds each it gives a total output of 2,329,257 tubs. The activity at the factories this fall makes it quite certain that the output this year will show furher considerable in- crease. The subjoined table giving the to- tal production of each year back to 1903, when the present law went in- to effect, will be of interest: Uncolored Colored Wc tax 10c tax Pounds Pounds FOU ke 136,263.448 3,491,978 T0000... 058. 86,392,800 4,228,770 HOOD fo. oo. 74,107,708 4,999,560 OOF 2c cel. 63,836,384 5,152,466 TO06 C0 eee 50,595,632 2,551,027 THOS 2 sc. 46,596,132 2,384,851 LOO UA as 46,432,388 1,639,102 FOO So. 68,490,992 2,719,422 ——_ 2.2 + Age of Eggs Must Be Stated. At Sacramento, Cal., hotels, res- taurants and boarding houses serving eggs must apprise their customers of the standing of the egg, and the menu card must be made to tell the story. Grocers and retailers must take eggs from plainly included packages, easily read by a casual observer. general term Even the “eggs must, unless qualified, denote eggs that are solid, sweet and full. ” This is due to a decision of the California State Board of Health. Hereafter an egg that is held for more than fourteen days must be labeled as a cold storage egg, except in the case of “fresh Eastern eggs,” which may be held twenty-one days. “Held” and terms now applicable only to eggs that are “seconds” are sound. The words “extra,” “fancy” and “selected,” indicating a superior quality, may be used in connection with either cold storage or the fresh products. ——_+ +s —___ Brewing the Tea. Oh housewife, spare that tea! Drown not its strength, dear frau! Just set its spirit free, and to its charm we'll bow. Every package of tea ought to bear a label charging the consumer not to exceed so many volumes of water in brewing certain quantities of leaf. Dishwater gives some kinds of home-made tea a close race, and yet if tea fails to give sat- isfaction, the grocers bear the blame. A HOT SELLER Your Customers Like It Because It is the purest, sweetest, most delicious syrup on the market. You Will Like It Because It will always satisfy your customers. It will bring to your store the best class of new trade. It will sell as it is called for again and again. IT’S FREE Selling plan and pointers worth $25.00. Drop us a postal card with your name and address and we will send full particulars and my delivered price. Reference, The Modern Grocer. Address WEILER’S PURE COUNTRY SORGHUM Jos. R. Weiler, Olney, Ill. SEEDS- Clover, Alsyke, Timothy | We Want Buckwheat POULTRY FEED—For Hens, for Chicks If you have any buckwheat grain to sell We Pay the Freight either in bag lots or carloads write or wire When in the market for Seeds and Poultry ps ae pos ere Suk ce eee — oe Feed, ask for our Delivered Prices. It will : a pay you to handle our SEEDS. WATSON & FROST CO. O. Gandy & Company South Whitley, Ind. Grand Rapids, Mich. Feeds WYKES & CO. @RAND RAPIDS A. T. Pearson Produce Co. | 14-16 Ottawa St., Grand Repids, Mich. Ground The place to market your Poultry, Butter, Eggs, Veal For Dealers in HIDES AND PELTS Look to Crohon & Roden Co., Ltd., Tanners 37 S. Market St., Grand Rapids, Mich. Ship us your Hides to be made into Robes Prices Satisfactory WNARIEN YOR Get my prices on Eggs, Packing Stock and Dairy Butter Veal and Poultry F. E. STROUP Grand Rapids, Mich. Established 1876 Send us your orders CLOVER AND TIMOTHY SEED , All Kinds Field Seeds Moseley Bros Wholesale Dealers and Shippers Beans, Seeds and Potatoes Office and Warehouse Second Ave. and Railroad Both Phones 1217 Grand Rapids, Mich. The Vinkemulder Company Jobbers and Shippers o Everything in FRUITS AND PRODUCE Grand Rapids, Mich. Cc. D. CRITTENDEN CO. GRAND RAPIDS, MICH. Distributing Agents for Capital City Dairy Co.’s High Grade Butterine Write for prices and advertising matter aap REA & WITZIG J. A. Witzig PRODUCE COMMISSION 104-106 West Market St., Buffalo, N. Y. ‘‘Buffalo Means Business’’ We want your shipments of poultry, both live and dressed. Heavy demand at high prices for choice fowls, chickens, ducks and turkeys, and we can get highest prices. Consignments of fresh eggs and dairy butter wanted at all times. REFERENCES—Marine National Bank, Commercial Agents, Express Companies, Trade Papers and Hundreds of Shippers, Established 1873 Clover Seed and Beans If any to offer write us ALFRED J. BROWN SEED OO., GRAND RAPIDS, MICH. OTTAWA AND LOUIS STREETS PEERLESS PERS RRS TE I NET TS TE a EE PPO IDPS PERE SE ES ESSIEN 14 MICHIGAN TRADESMAN October 26, 1919 MAKE YOUR CITY BEAUTIFUL. How Parks Add To a Town’s Pros- perity. At the recent convention in this city of the American Association of Commercial Executives, made up of the executive officers of boards of trade, chambers of commerce and similar organizations all over the country, the thought was repeatedly brought out that if you want to make your town amount to anything you must first make it a pleasant place in which to live. The secret of success in getting new industries, in securing conventions and in making your town grow, it was repeatedly declared by these experts in city pro- motion, rested on making your town so attractive that people will want to make it their home. This city just now is engaged in a campaign for the issuing of $200,000 bonds for the purchase of lands suit- able for playgrounds and parks. Charles W. Garfield, who is taking a active interest in the campaign, wrote to many of the executives who at- tended the recent convention, asking them to express views as to the rela- tions between business and beauty. The replies may seem to have special interest for Grand Rapids because they apply to a present live issue, but there isn’t a city, a village or small town anywhere that can not profit by what the executives = say. Following are some of the letters: T am much impressed with the new idea so much advanced at this mecet- ing that the proper way to build up a community commercially is to im- prove the general appearance of the place. Make it a desirable ana healthy place to live, backed up by a reasonable amount of business energy and enterprise, and the future prosperity of that town is assured, in my judgment. W. W. Reed, Board of Trade, Kent, O. I don’t think any level-headed man would belittle the necessity of city patks. A commercial community which does not actually do construc- tive work toward better parks, bet- ter lights, cleaner streets and eff- cient city administration, can not hope to maintain its growth in com- petition with cities that do things. In my opinion, it is not a question of “Does it pay?” These things simply have to be done. Peo- ple won't live where they can not get some satisfaction out of life. L. E. Wilson, Sec’y Greater Des Moines Committee, Des Moines, Ifa. these The difference between the city possessing parks and other beautiful attractions of that sort and one with- out is the same difference that exists between a house that is painted and one that is not. Herbert N. Davison, Sec’y Board of Trade, Worcester, Mass. I would say that my experience and observation lead me to believe that one of the big assets of a progressive city is the breathing space which it sets aside for its citizens for pleas- ure and recreation. Public parks are, undoubtedly, big factors in the intell- igent as well as the healthy growth of strong communities, and a city which neglects this side of its duty is stunting its future development. C. Henry Hathaway, Sec’y 3oard of Trade, Springfield, O. I consider parks from a monetary standpoint one of the greatest assets a city can possess. They stand for two words, indispensable to all com- munities, Health and Wealth. F. C. Morley, Sec’y Board of Trade, Toronto. As to your own prosperity, in your own front yard you have a patch of grass on which you could raise twen- ty to fifty bushels of potatoes, and yet you keep it in grass. Would it increase or lessen the value of your home to turn it into a potato patch? What is true of a home is equally true of a city of homes. And that is not all. Many people have no patch of grass in front of their houses. Their grass plot is the city’s park, and the city’s parks are one of the imeans of not only health but whole- someness for the entire population. If health is an asset, parks are com-~ mercially profitable and that is all. Many employers tell us that one ot the greatest items of expense in their business is keeping together the working force. A city with parks will have, other things being equal, a more contented and more stable pop- ulation. That population is an asset of vital importance to a manufactur- ing community. H. V. Eva, Sec’y Commercial Club, Duluth, Minn. A home is something more than where a man eats and sleeps. If he has a family growing up about him there is no doubt that the surround- ings of his domicile, and those fea- tures of city life which contribute to his enjoyment and pleasure, are as vital in the development of the high- er life as the roof above his head or the food upon his table. This fact is generally conceded as well as this other statement that a contented workman is worth at least 50. per cent. more to his employer than a discontented one. Certainly with an advantage of 50 per cent. of the value of the labor employed there is no reason why the manufaccurer located in a beautiful town, his workmen liv- ing in good clean homes with pleas- ant surroundings, should not be able to easily compete with his competi- tor who does not enjoy these fortu- nate conditions. Hence, we say, first, a better city, then a bigger city. Joseph D. Clement, Sec’y Commercial Club Kalamazoo. We people of Kansas City unani- mously consider our parks and boule- vards as one of the greatest assets that we have as a means of advertis- ing our city, both as a home city and a place in which to do business There are many reasons for this. It has a tendency to make the people themselves build better homes, beauti- fy them with yards and gardens and through having better homes the peo- ple become better citizens, and the greatest asset to any community is a good home occupied and run by a good family. Justin A. Runyan, Industrial Commissioner Commercial Club, Kansas City, Mo. My observation of American cities, as well as those abroad, has impress- ed me profoundly with the conviction that the industrial prosperity of a town or city is in exact proportion to its civic beauty, healthfulness and righteousness. Purely selfish and material reasons demand that our cit- ies be clean, efficient and beautiful. The playground and the park are in- vestments that yield large returns to the industries of a city in more ef- ficient and more contented labor. Stripped bare of all sentiment the park and the playground pay in Cold Cash. G. S. Murray, Sec’y Board of Trade, Grafton, W. Va. While we welcome the new _ in- dustries and while active efforts to secure same must be maintained it is essential in attracting outside cap- ital to show that you have a pleas- ing, healthy city in which to live and rear a family. Hence, all these efforts to secure greater area for parks, to create playgrounds and to increase the opportunities for outdoor enjoy- ment and recreation are in the right direction and should be heartily en- couraged. W. O. Hodgdon, Sec’y Commercial Club, Joliet, Ill. A city that is a good city to live in is usually a good city to do business in, and the two-fold duty of a com- mercial organization is to make con- ditions favorable for good living as well as for business. If the census figures are the barometer of city de- velopment, then you will notice the cities having the largest growth are, in most instances, the cities which have the most attractions to offer to residents as well as to business men. Harlow C. Clark, Sec’y Chamber of Commerce, Syracuse, New York. There is nothing a city can do that will contribute to a greater extent to its development along industrial and commercial lines than to provide good parks throughout the city. One of the largest manufacturers located in Binghamton within recent years gave as his principal reason for locating here, “Binghamton is such a beautiful city.” Our parks contrib- ute largely to that beauty. B. H. Gitchell, Sec’y Chamber of Commerce, Binghamton, N. Y. —_—_+-._____ It’s a Hard, Hard World. A group of hoboes waiting for their coffee to boil in a tomato can were telling of their hard-luck experiences. “T’ve had worse luck than any- body,” said one of them challengingly aiter listening to the others’ tales of woe. “Onct I had to sleep from Wilkesbaire to Perth Amboy on top of a flat car loaded with hard coal. “And what do you think?” he went on. ‘Every car on the next train that pulled in from the same direction was loaded with soft coal!” WILD RICE AND CELERY. Louisiana Marshes To Be Planted With Coaxing Food For Ducks. Experiments in the propagation of wild rice and wild celery, so as to make a high-class food for the great flocks of wild geese and ducks which come to the Louisiana marshes every winter, have been begun by the Board of Commissioners for the Protection of Birds, Game and Fish. The first pianting was completed yesterday, uuder the auspices of the commis- siosi, the work being done from the patrol launch Royal Tern, under the command of Warden T. W. Camp- bell, and assisted by Wardens Audlei and Ducassis. At present the great wild rice and wild celery producing marshes of the United States are in the vicinity ot Laitimore, Md., and the canvasback Gucks killed there every season bring the highest market prices paid for wild gaine birds. ‘The wiid celery gives the flesh a flavor that can not be gained from any other food. The wild rice marshes are also at- tractive feeding grounds, and it is said that wild ducks and geese feed- iu in such marshes can hardly be driven away from the food. The idea ot the game commission in planting these wild vegetable foods is. not only to the pirds that feed in Louisiana every winter, but to make them more val- uable as foodstuff. conserve wild The seeds for the experimental pur- poses were received early this week irom two different firms in the North- west. The planting has been done at Double Bayou, Hubbard’s Lagoon, Gayou Laurel, West End Lagoon Bayou Greva, Bayou Messier, Bayou l.ong, Bayou Catherine Bayou St. John. and Another shipment of the wild seeds is on its way, and just as soon as it arrives more water bottoms will he tlanted. The wild rice was sown in water ranging from 8 to 12 inches in depth, and the wild celery roots in water ranging from 2 to 10 feet in depth. The celery roots were first done up in bails of clay and then dropped to the bottoms of the bayous. Just how sean shoots of the new plants may be expected can not be stated definitely, but they should begin making their appearance by early spring. After the first crop, should this climate and soil prove adapted to the piants, the following crops will reproduce with- cut further planting. It is said that the canvasback ducks will go to the bottom of any bayou where wild celery may be growing. ‘Che ducks are, of course, compelled to come to the surface to feed, and then other kinds of geese and ducks get in their work. Other ducks, which are not so good divers as the carvasbacks, wait until a canvasback duck comes to the surface and the: “vank” the coveted roots and get away. In this way the canvasback ducks, regardless of whether they are altru- istic in mind or not, help feed the poorer divers-—New Orleans Picay- une. { ' ; i October 26, 1910 MICHIGAN TRADESMAN 15 Drug Store Telephones. Part I. With nearly seven phones in operation throughout the length and breadth of million tele- the country and great systems of long distance tclephone lines extending practically everywhere so that nearly every one who is ever wanted by telephone can be reached by that wonderful modern it is cer- tainly fixed for al! time that Ameri- cans have the telephone habit, and during recent years if any one thing has become a fixed habit in this great and glorious country it is that peo- ple will go to drug stores to do their public telephoning. Years ago it scemed necessary to hang out a sign at the drug store to say that tele- phone service was furnished. Now the fact that here is a drug store means surely that there is a telephone avail- able for the public. Thousands of druggists throughout the country are taking advantage of this fact and by an equitable ar- rangement with the telephone com- penies are making a tremendous reve- nue from these public telephones for themselves. The companies install booths, telephones, slot machines, and afford zood service. The public is willing to pay five cents a call and the druggist gets a substantial rake- cff on this amount. Some few places remain where druggists seem to be afraid that if they charge for tele- phone calis their customers will go to the competitor. But the trade is learning that it is just as foolish to vive away free lunch telephone calls as it would be to give away free lunch cream. he public is willing to pay for accommodations and cood service and it can always be had froin the company giving the best und most extended service to the peo- pie in any part of the country. Any telephone company can furnish slot miachines and when these are in- stailed the public will pay 5 cents for a local message. means of communication, ice good There are certainly more than ten thousand telephones operated in this way in American drug stores. Each one pays a profit to the druggist, who makes no in- vestment, has not stock to spoil on his hands, and runs no risk. All that is required is good good at tetition and good telephone service to the public. If there is any good rea- son why all druggists should not avail themselves of this oppertunity space, to make money for themselves and satisfy the public, it is yet to be shown. The experience of nearly {fifteen years, or since the beginning of this movement, has proved this. In thousands of drug stores one of the most profitable things is the pub- 'e telephone. The N. A. R. J). Tele- phone Committee is ready with facts and figures to substantiate these statements. No considered this the right method of turnishing telephone service, or who has ever had a Slot Phene changed. druggist who has has ever In many instances it furnishes tele- phone service to small sized drug stores, who could not afford to pay the full price for a public telephone with no device to make the public pay the freight. Part II. So far I have devoted my atten- tion mostly to sections of our coun- try that are not familiar with the Slot Pay System. It took hard work to convert the druggists in those towns where the system is now in full bioom, and in some cases still harder work to get the telephone companies woke up. Strarge to say, some peo- ple are opposed to making money. | wish I knew why—but has it ever oc- curred to you that there is no earthly reason for a yellow dog on a milk wagon raising cane at every passer- hy? Nene whatever—but it takes ireaks to round out a full sized menagerie. To the druggists in cities oxer 75,000 I can not repeat too often that the experience in Chicago when the slot was introduced first (in 1895) was like this: Under the old “Free Lunch” system our telephone system was what General Sherman said war is—H——. One hundred and seventy- five outgoing calls per day; we had to thank the deadbeats for a chance to get in edgeways—if we wanted to use the telephone ourselves. Doc- tor and patrons lost their patience to ring us up—-becausc some goose was occupying the wire blabbering with another goose about the terrible peach-of-a-basket-hat that Nellie trot- ted out last evening,’ ot with some cander to tell him how perfectly kill- ing he looked at the dance the night before. No—our incoming calls have the right of way, because the number of outgoing calls has been reduced from 175 to about 20 fof course 100,|: 200 and 500 in the down town stores.) What does that mean to us? We cuarantee the company 3 calls per day—on all over that we receive a satisfactory and liberal rebate so that in my estimation the druggists of Chicago have made over three mil- lions of dollars by this system since 1895, and I cooly assert that this is the least consideration for I figure that what we have made by increased business through improved service and the right of way on the wires for erders is beyond the range of calcula- tion. And that is noi ail—there is a spir- itual advantage to the deal! Some druggists had already drifted away from “higher things,” the “harmony of the Universe,” the “beauty of a calm mind,” and “Divine serenity” and had degenerated into a cesspool of profanity, brought on by the Camnable nuisarce of the old tele- phone stiffs and freebooters. Now, dignity, law and order, regard for the brotherhood of man reigns supreme, the very atmosphere in most drug stores is inducive to a Camp Meeting kevival and Propaganda for Higher and Better and Purer Work. Therefore, my brethren, be ye steadfast and abound in your efforts tor a Higher Plane of Humanity, and a little velvet on the side, and cet in line for a slot telephone. E. S. To City Associations who wish to embark in the crusade, it would be well to add this: Write the N. A. R. D. Telephone commitee full particulars about the conditions—if more than one company is operating in the city, if attempts to install slot apparatus have been made, what the charges for the telephone are, if the druggists have booths, and by all means don’t go at it wrong. When ready to fire, fire good and hard, cut ont all free calls, because they wiil be abused. In many cities it was trarder to undo what had been done wrong than to make a fresh start on the right basis. W. Bodemann. —_+~+2—____ Canned Goods Market. The entire line of canned goods has been in constant and active demand, trst on one line of goods, then on another, and always at prices that showed good, healthy advances. Un- der such conditions, the retail grocer who bought freely, carried a liberal stack of canned goods, has been for- tunate in mary ways, outside of the extra prcfit on the advances. He has increased his encouraged his clerks and salesmen by having in stock a better and more complete as- sortment than his neighbors, hence a better business on all his goods, as well as on his canned goods. The increased cost of meats, but- ter, eggs, etc, has forced the house- keeper to economize. She has found sales, canned vegetables, fruits, salmon, sardines, etc., seliing at attractive prices. Nearly everything in canned goods had been sold below the cost of production, due, in a measure, to cverproduction by the canners and sharp competition on the part of both jobber and retailer. The natural result has been an ex- traordinary demand from all sections cf the country. This demand has been so great that the consumption has caught up with the production and of course the prices have of necessity advanced. Then again the failure of the fruit crop, shortage in the pea crop, a short pack of corn, tomatoes and last, but not least, a short pack of salmon and sardines. At no time in the his- tory of the grocery trade has the conditions been so favorable as now for a continued advance in most of the staple canned goods handled by the retail grocer. — The Retailers’ Journal. — ose States’ Ice Cream Standard. Several states, under the food laws, ihave either by statute or authorized ruling fixed the standards for ice creams. In the following table the per cent. of butter-fat fixed either by ruling or statute in the several states is given: Per cent. Wea a ee ase 12 Te 12 Minnesota |... 2.5 25+-4-2-+++:- 12 Gouth Pakota ©... ...-.«-.:;- 14 Washington .....-.-------+--- 8 Wisconsin .....-..:46--+-;-- 14 In several of the states where nuts and fruits added, the per cent of butter-fat in these cream is fixed at 12 per cent. insteac of 14 per cent. In the majority 0 cases the standards for the states are 14 per cent. butter-fat. are classes of ict severa. isit? Just a skin coat. roll. guarantee to ten years. H. M. Reynolds Roofing Co. Grand Rapids, Mich. We desire to announce our increased capacity for the manufacture of the celebrated HIGH GRADE ROCK FACED ING and ASPHALT GRANITE SHINGLES. surfaced roofing and here is the reason why: ings have not to exceed seven pounds of Asphalt on the outside—not much, We use on our lightest roofing, Gibralter Brand, twenty pounds of genuine Asphalt on the top surface and imbed the fine crushed granite into the coat. This roofing weighs complete 70 Ibs. to a Now Please Note This Example: One square of Gibralter retails to the consumer at, S@Y-------:7"s7s7 $2 00 Cost of maintenance for five years, HOSTING. «<5 <2 05+ -+ cen een e sins seen stots One square of the so-called rubber roofing, 3 ply grade, which does not weigh so much as our Gibralter.-----------sss errr He o.-- BO Necessary to preserve it for five years, two coats of Asphalt paint..--....------- 1 0c Low estimated cost of labor painting it tWO COMtS -------- seer eeeereet tree 75 $4 25 Saving per square in favor of our roofing, $2.25. Bear in mind all guarantees made on the smooth roofing are made only on condition that the roof must be painted twice inside of the 5 year term. Read one of these guarantees and be convinced. We make a straight five year guarantee without any stipulation, and if roofing is coated with our Asphalt Mastic after the five years, We invite the attention of the trade, and have a special liberal proposition for agency on our Roofing and Granite Shingles. ASPHALT ROOF- We make no smooth The so-called rubber roof- 0 00 $2 00 we will extend Established 1868 re H. M. Reynolds Roofing Co. t Grand Rapids, Mich. 16 MICHIGAN TRADESMAN October 26, 1916 CHAT AND COMMENT. Various Topics of Current Interest Touched Upon Lightly. Girls are queer creatures. The dis- covery is not recent. But neverthe- less there is much truth in it. A local manufacturer of knit goods a few days ago was telling his experience. He wanted more girls in the factory and advertised for a week in all the city papers, and there were no re- sponses. He wanted a girl in the of- fice and one little two line advertise- ment in one of the’ city papers brought thirty-three responses the first day. The girls in the factory earn $5 to $12 a week. The girls who wanted office positions in their let- ters gave their wage expectations from $3 to $10, with $5 or $6 as the average. In this particular instance the office and the factory are on the same floor, with only a thin board partition between. The hours of la- bor are the same on both sides. The girls on the work side are treated as considerately, have pleasanter quar- ters and surroundings, enjoy a great- er degree of freedom and make more money. And yet thirty-three girls respond when an office girl is want- ed; none appear when operatives are called for. Which leads to the reflec- tion that girls are queer. Women workers in the Grand Rap.- ids factories are well cared for. They have comfortable quarters, well heat- ed, ventilated and lighted. In nearly all the establishments they have rest rooms, and dressing rooms and often they have their own lunch room, with tables, china and free coffee. Electric motors drive the machines they oper- ate. The materials they handle are nice. They make good wages even with a nine hour limitation upon their work. And yet girls prefer office work to work in the factory. This may be more or less natural as a mat- ter of pride, but really it is not good sense, neither as it relates to the present or as it pertains to the fu- ture. The skillful factory hand need never be out of work; is this true ot the office girl? After marriage if mis- fortune comes the girl who knows how to operate a machine has only to apply and there is work for her to do; has the office girl this assur- ance? But, as has been’ remarked, girls are queer and arguments will not alter nor amend the situation. The Preferred Life Insurance Com- pany of America, Jas. R. Wylie, President, W. A. Watts, Secretary and Manager has issued invitations to the officers, directors, stockholders and some of the larger policy hold- ers to a dinner to be given at the Pantlind Friday evening. This din- ner is intended as a_ celebration or felicitation for the attainment of the company’s first million dollars of in- surance written. The company was organized in January last, but did not begin business until about March 1. From a standing start it has reached the million dollar mark in seven months. The average of the policies issued, it is stated, is only about $2,000. This would be a good show- ing for an old company; for an in- fant it is a splendid record, and one which the management is justified in dining and talking about. If the aver- age rate of insurance is $25 per $1,000, per year, the success of this com- pany means at least $25,000 kept in Grand Rapids which otherwise would be sent away. And this is only a start—a seven months start. The big journals day books and ledgers which the old time book- keepers used to toil over and take pride in are rapidly disappearing and various convenient devices are taking their places. Some concerns use the card system, some use the old forms but in loose leaf style, and some use a combination of card and loose leaf. These devices are certainly great im- provements over the old books, or their adoption would not have been so widespread, nor so rapid. The great “talking point’ for these de- vices is their convenience. Accounts can easily be arranged alphabetically, which does away with the need of an index. When an account is “dead” it can be decently interred in a filing instead of cumbering the rec- ords that have to be handled daily When the old books were filled new books had to be purchased and the cost was considerable, whereas with the new devices all that is necessary is to buy additional cards or another supply of leaves. There is one con- cern in town, however, that adheres to the old fashioned books. This con- cern is one of the biggest and best known wholesale grocery houses in the city. The head of the house has a fondness for the good old ways in which he was brought up and_ no amount of argument will persuade him that the new way is better. Case Tf the proposition to issue $200,000 bonds for the purchase of lands de- sirable for parks and playgrounds is approved in the election the pros- pects are good that the city will ob- tain some rare bargains in real es- tate as a result of the activity and forethought of the Municipal Affairs Committee of the Board of Trade in securing options on desirable tracts. To secure these options a fund of $1,000 was raised by subscription, and this money has been judiciously ex- pended in small amounts to make agreements to sell binding. This will prevent the sudden jumps in price which so frequently occur when it is known the city wants to buy. In one instance members of the Committee have purchased outright, and will turn the property over to the city at cost if it shall be desired. This prop- erty is the Merritt thirty acres, south cf Robinson road and east of River- side drive, with a long frontage on Reed’s Lake. Ben C. West owns the adjoining twenty acres of lake front- age extending to the turn in the Riverside drive at Martini’s place, and West has agreed to sell at a figure so reasonable that the entire fifty acres, with a half mile lake frontage, will cost only about $10,- 000. This property is outside the city, but it is within easy reach of the rap- idly growing east end and will be as available for park purposes. At very moderate expense the lake frontage can be converted into a bathing beach and the city will then have a place where boys and girls and grown-ups Other lands in the lake vicinity are held at from $500 can go swimming. to $1,000 an acre. If the city does not want the property for a park, those who have purchased the Merritt tract will no doubt cheerfully hold on to their bargain, and Ben West will not mourn. City ownership, however, would make possible a beautiful east end drive and at the same time would be a half mile step toward the long coveted boulevard around the lake. Some of the city merchants and man- ufacturers are watching with much interest the development of the agi- tation against the high rates, arbi- trary rules and strange regulations of the express companies. The Sani- tary Knitting Works is one of these concerns. The company ships most of its goods in small lots by express and the charges are such that in some sections of the country the company can not do business. If the present agitation results in any improvement in the conditions the company’s mar- ket will be widened and its chances for doing business will be by just so much increased. The other knitting works will be similarly affected al- though not to so great a degree be- cause they make freight shipments. The shirt makers, of which this city has several, are also greatly inter- ested. Better express rates will mean thousands of dollars increase in this city’s trade, and there will be scarcely a business man or manufacturer who will not realize some benefit. The Grand Rapids Employing Printers are planning a campaign which they believe will put the craft on a higher and better level. This campaign is to educate printers as to the cost of production. Not a word is to be said about prices. Nobody will be asked to sign a contract or enter into any sort of agreement as to the prices to be charged. The whole effort will be to show printers what it costs themtoruntheir shops, and when they have been shown they will be allowed to do business for fn or at a loss if they are so inclin- ed. The Grand Rapids prniters have already done much along this educa- tional line, but much more is to be done the coming season. An open meeting is soon to be held to which all the employing printers in Grand Rapids will be invited and also the printers of Battle Creek, Kalamazoo, Jackson, Muskegon, Saginaw and Bay City. It will be a dinner meeting, and when the cigars have been passed there will be illustrated addresses and demonstrations on the cost of run- ning a shop, and these will be fol- lowed by discussion. Fred Gage, of Battle Creek, will be one of the prin- cipal speakers of the evening. This will be the first of a series of meet- ings. Some of the subsequent meet- ings will be held at other towns and even in Detroit that the gospel of a fair profit may be carried as widely as possible. When the larger towns have been educated, then the small town printers, if they have not al- ready become interested, will be in- vited to come into the fair price and fair profit fold. The argument is that while the grocer, the butcher, the dry goods man, the farmer and every- body else endeavors to get a fair re- turn on his effort and energy, there is no reason why the printer should do business at a loss. It is a good argument. —__>->___ Traffic Rules in Houston. Automobiles are fast working a revolution throughout the country in the observance of proper street and traffic rules. This means several de- grees of safety added to the lot of the pedestrian, the driver of vehicles and the driver of the automobile. There has just been put into opera- tion in Houston, Texas, an ordinance which is designed to bring order out of chaos and this step was primarily due to the excellent influence of the automobile. In spite of the numerous arrests and supposedly funny stories con- cerning the speeding of machines on crowded thoroughfares, investigation reveals the fact that the chauffeurs and the owners of autos are the liveliest element in every city look- ing to the enforcement of street reg- ulations and in seeking to add to the safeguards thrown around the users of highways. Automobile users. of Houston asked the passage of this ordinance, not in order that they might gain room in which to speed their machines, but in order that street trafic might be properly regu- lated and the interests of all greatly advanced. One of the important sec- tions is the one which provides that all vehicles turning to the left into another street shall pass to the right of and beyond the center of the street before turning, thus putting an end to frequent collisions. The speed limit within the heart of the business district has been limited to eight miles per hour and in other portions of the city to fifteen miles. Using the right side of the street and keeping to the right are insisted upon. The city has issued a strikingly in- teresting illustrated booklet contain- ing the new. ordinance which has been generously distributed and two weeks’ notice was given before the squad of mounted police was sent out to enforce the provisions of the new street traffic ordinance. There ‘has been a willing response on the part of the public and the automobile owners are being given the hearty hand clasp for bringing about this re- form. - —_2~--.____ Grabbing Opportunity. The play had fallen very flat and the manager was getting worried. “Sorry, sir,” said the comedian, “but I can’t go on for a few min- utes. I am feeling kind o’ funny.” “Funny! Great Scott, man,” said the manager, “then go on at once and make the most of it while it lasts.” —_»~-.____ A Wonder. Junior Partner—I see you have en- gaged a new clerk. Is he a good salesman? Senior Partner—Good salesman? Great Scott; I had to send for the police to prévent him from talking me into taking him into the firm. se omnes ieee October 26, 1910 MICHIGAN TRADESMAN 17 Experience of a Woodchuck Up a Tree. Written for the Tradesman. I have read a good deal about Na- ture fakirs and have decided in my own mind that there is very little in animal instinct which leads the low- er creatures to do things which seem almost miraculous coming from ani- mals who are not supposed to be ca- pable of reasoning. Nevertheless several incidents have come of late under my observation which have led me to become once more a veritable doubting Thomas. I was walking along a forest road last summer intent on visiting a neighboring farmer when my atten- tion was attracted by a strange whir- ring noise some distance from the road where the trees were of scanty growth, About ten feet up a small dead beech was a reddish brown some- thing that led me to make an in- vestigation. I approached cautiously so as not to frighten whatever was in the tree. Now what do you sup- pose I found? It was a woodchuck, clinging there to the lower branches, trembling and snarling as if in pain. A woodchuck up a tree! I had never heard of the like before, and even doubted my own senses at first. You will say, of course, that ground hogs do not climb trees, such was my belief until I saw with my own eyes to the con- trary. When I approached the woodchuck never so much as noticed me. I pick- ed up a stout limb and made ready to strike the animal. My hand was held, however, by something unusual in the bushes at the foot of the tree toward which the woodcuck was gaz- ing with agonized fear. Two huge snakes were coiled at the roots, heads erect, eyes snapping, evidently waiting with happy antici- pation of a meal when the woodchuck should fall. My attention was naturally dis- tracted from the treed animal to the serpents on the ground. I killed one and the other escaped. Then I turned toward the frightened woodchuck. Somehow the little eyes of the ani- mal appealed to me for mercy. I had- n't the heart to kill the little beast and allowed him to drop to earth and scamped away into the bushes. This was a new experience to me. When I told of it to my farmer friend he laughed and said he guessed I had been indulging in too much blackber- ry wine. I assured him that I could show him the tree and the dead racer. “Oh, well,” said he, “I’ll take your word for it. You ought to compete with some magazine muckraker or Nature fakir!” The next day I happened in the vi- cinity of my adventure and went to view the spot. To my surprise there was the other blueracer, coiled near its dead mate. I dispatched the snake and thus wiped out the family. One other incident struck me somewhat singular. I was calling on a sister whom I had not visited in several years. Dur- ing my visit I noticed a duck pond back of the barn in which several fowls were sporting. My sister came as labout in a circle. along, and when I remarked at the fine flock she became suddenly se- rious. “Do you see that one over there?” pointing to one of the ducks which had crawled upon the bank and seem- ed in anything but a healthy condi- tion. Its feathers were ragged and torn, while blood stains were visible on its fluffy sides. I saw it, of course, and went around to exam- ine it. “Something has been at this duck trying to kill it, Mary,” said I. “What do you think it is?” She shook her head. “I can’t say,” was her return. “I’ve missed several of my best ducks; have found two like this, that had to be killed be- cause they were torn and mangled. Something attacks them while in the water, I do believe.” I had enough curiosity to take a day out of my business to solve the mystery. I was somewhat skeptical as to the enemy being hidden in the pond. I decided to put in the next day in detective work. Hidden in the barn, where I could watch the surface of the pond through a convenient crack, I began my vigils early in the morning. The ducks came out around the barn in twos and threes, plunging into the pond with apparent satisfaction. For a long hour I watched without results. At length I grew tired. I was on the point of abandoning the quest when a sudden squawk attracted my ears. There was a great fluttering in the water. One of the ducks was plainly struggling in the grasp of some un- seen object beneath the surface. I was on my knees, peering through the crack, intensely interested. The struggles of the duck were certainly something fierce. What- ever had fastened upon the fowl was holding fast with a vengeane. Despite its struggles the duck seem- ed to be getting the worst of it. Its companions almost walked over the water to escape the danger that threatened to overtake them all. I cautiously opened a small door and, gun in hand, crept outside. The duck had partially ce.sed its strug- gles and lay on its side. And now an object was exposed, clinging to one of the legs of the duck—sharp jaws surmounted by a warty, ugly looking head. I raised my gun, took steady aim and fired. The duck fell over and splashed I was quickly out in the pond, waist deep in water. My hands went beneath the surface, grop- ing for what my bullet had hit I knew from the crimson stain in the water. I soon had hold of a hard circular ob- ject, which I bore to land. Dropping my prey I stared at its bleeding neck from which the head, had been completely shot away—an | enormous snapping turtle! The mystery of the her ducks was solved. hardly believe her eyes when I bore the outlaw to the back step and it down at her feet. J. M. ——_~+-.—___ You can know true faith by its fore sight. Merrill. The Profit in Good Roads. President B. F. Yoakum, of the “Frisco” system, has been quoting some figures on the cost of bad roads that should serve as a pocketbook ap- peal to farmers throughout the coun- try and to state and other officials who are interested in the good roads movement. His figures that 225,000,000 might be saved annually if the public highways of the United States were brought up to the Euro- pean standard. Mr. Yoakum’s figures are based on the assumption that it costs 15 cents a ton more to haul farm produce by wagon in the United States than it does in France, Germany or other European countries where the eco- nomic value of good roads has long been appreciated. On this basis he figures it costs $225,000,000 a year more haulage to get the product of American farms to market than it would to transport a like amount in European countries. Accepting Mr. Yoakum’s figures as correct, although they are somewhat higher than those fixed by experts of the Department of Agriculture, the American people are show confronted with the fact that they are paying in the neighborhood of $1,000,000 a day for the privilege of maintaining their abominable This, it should be remembered, not take into account the waste of time, effort and horse flesh, which should, of course, be considered, al- though the American farmers have been slow to learn the value of their own time or the value of their beasts of burden. Statistics show a total of 2,100,000 miles of country roads and highways in this country; and Mr. Yoakum de- clares that 1,925,000 of these are bad. He declares that the Government wastes $300,000,000 a year, according to Senator Aldrich’s estimate, and that this amount would pay for the improvement of 100,000 miles of high- each This improvement would bring a National development the advantage of which in economies, comfort and enhanced land could not be estimated—St. Pioneer Press. roads. does way year. values Paul slaughter of | Mary could} laid | 50 Years the People’s |__Choice. | Sawyer’s CRYSTAL oer’ Blue. "> For the Laundry. at) §=DOUBLE I!) STRENGTH. | Soldin ae” ) Sawyer’s Crys- tal Blue gives aff} beautiful tint and §j| I) restores the color to linen, laces and i] goods that are worn and faded. It goes twice as far as other Blues. Sawyer Crystal Blue Co. 88 Broad Street, BOSTON - -MASS. G. J. Johnson Cigar Co. s. Cc. W. EI Portana Evening Press Exemplar These Be Our Leaders 139-141 Monroe St Both Phones GRAND RAPIDS. MICH Mica Axle Grease Reduces friction to a minimum. It saves wear and tear of wagon and harness. It saves horse en- ergy. Itincreases horse power. Put up in 1 and 3 Ib. tin boxes, 10, 15 and 25 lb. buckets and kegs, half barrels and barrels. Hand Separator Oil Is free from gum and is anti- rust and anti-corrosive. Put up in 1, 1 and 5 gallon cans. STANDARD OIL CO. Grand Rapids, Mich. r IF YOU CAN GET Better Light wit:. a lamp that uses Less Than Half the Current what can you afford to pay for the new lamp? The G.E. Tungsten is a masterpiece of invention, genius and manufacturing skill. We can supply it at a price which will enable you to make an important saving in the cost of your lighting. Grand Rapids-Muskegon Power Co. Grand Rapids, Mich. City Phone 4261 Bell Main 4277 18 MICHIGAN TRADESMAN October 26, 1910 I I rm ONIN 1) Fi : WY ‘ — WAYS ~ Few Realize the Value of Displaying Canned Goods. Probably no department of the grocery trade offers opportunities for making an attrac- such tive display as canned goods, yet comparatively few measure up to these opportunities and make the dis- | it might be. Usually bright | play all colors are combined in the artistic la- bels, making possible combinations which will favorably attract the eye) Few combine these | bels and colors in the best way and of all passers. fewer still realize the best way to ac- | complish this. Canned goods, like everything else in the store, can be sold much more} proper | reely than they are if the methods of advertising are adopted and if they are shown to possible buyers as favorably as is possible. If ene may be allowed to judge from) the bulk of the displays the canned goods trade is looked upon as almost qa side issue. A palpable mistake. It might be made one of the important departments of the business, increas- ing sales and profits as the months and weeks pass. It all depends upon the man behind the display, the man who makes it and who inspires the efforts of his employes to do more and make beiter sales. Displays of canned goods, like dis- plays of every other sort of goods, should. be made as effective as possi- ble in the way of emphasis upon such points as tive. A in a window row of cans may indicate something of the value | of the food products inside. If, how- ever, the same cans can be displayed in such a way as to emphasize some particularly valuable feature of those products, then the goods are made more attractive and passers will be more surely attracted to purchase. It may not be easy to discover by what means this emphasis can best be produced. Much depends upon the character of the products, the size of the cans, the color of the labels and a dozen other things which go to make up the outward appearance of the goods. To feature these in the most effective way requires careful study and a thorough appreciation of the display value of the goods and the artistic possibilities of a certain space, either in the window or on the shelves of the store. But the re- sults of such study, as shown in all instances where it has been tried, am- ply demonstrates the usefulness of profitable character of this method of working. Perhaps the best way to accom- plish anything worth while in this di- rection is to make experiments. Try working out some striking design. If favorable | iat i are likely to prove attrac-| lit works well, go ahead with it and that to required. While ibuild up from almost any end simplicity is riore likely to afford the emphasis required, sometimes an elaborate de- ‘sign best expresses the ideas of the man who makes it. Conditions vary in different localities, depending upon the character of the people and the idealer’s constituency, but these should be thoroughly understood be- ifore any attempt is made to arrange an adequate display. Then one can proceed without danger of making a imistake. The careful study advised ‘helps here, and the situation will be easier worked out in profits if these simple preliminary taken. | Not every dealer who handles can- ned goods is in position to work out |a system of display, developing elab- orate like the Brooklyn bridge, the Singer tower, or other world-famous structures, but every- one can develop some attractive fea- ture that will be in a way at once novel and emphatic. Often elaborate designs defeat the very purpose for |which they are intended. They at- ‘tract undue attention to the designs, leaving the goods as a_ secondary jconsideration. No long explanation lis required to point out the fallacy lofa system of that sort. On the con- trary, each dealer, no matter how ‘able he may be in formulating de- signs, will at once recognize the dan- precautions are designs | ger into which he may be led and act | accordingly. A certain degree of con- |servatism is necessary. Otherwise the | work may be overdone and become ias weak.on that side as it sometimes \is on the other. Care will prevent this, but care is absolutely essential, ielse a considerable proportion ot |one’s work may go for naught. Small windows, for example, should jnot be overcrowded with large dis- \plays. For obvious reasons it is un- |wise to put small things into big win- | dows. In one the disproportion makes i'the display appear ridiculous. In the ,other the display is lost in the sur- jrounding space. In both instances ithe display suffers and fails to exert its attractive influence as much as it might. A well-balanced display in a |reasonably proportioned window will jalways attract favorable attention and lead to increased sales. It is by no means certain that a dispropor- tionate display in a window such as described would not attract attention and influence sales; but it is better to make the displays correspond to the space they occupy. They will, in this way, please those who see them, and a-pleased person is always a more liberal buyer than one who is mere- ly amused or temporarily interested. This feature of pleasing customers and possible customers should not be lost sight of. It will, all other things being equal, perform an im- portant part in inducing people to buy. If a certain portion of the shelves in the store are devoted to the dis- play of canned goods, what is shown there and the arrangement should supplement the window. One _ can be made an important help to the other. It is not enough to have a good display in the window. The quantity shown in the store should be sufficient to convey the impression of liberality and quality. It should, in every possible way, impress the pos- sible purchaser with the value of the products offered and convey to him the information that such goods are desirable for ordinary daily use. The question of price in canned goods determines that of quality. Canned goods can be bought cheap- ly. Everybody who has bought or handled them knows that. Yet after all it is quality rather than price up- on which a dealer must base ‘his trade. Probably a larger proportion of buyers have come to. understand the fact that good quality canned goods can not be bought for low prices. If not, it is time this impor- tant fact was made so plain that it can not be longer misunderstood. It is time that your customers were tak- en in hand and properly educated in the art of buying canned goods, oth- erwise they may sometimes fail to get just what they want. Displays can be made educational! as well as attractive to buyers. The difference between the different grades can be pointed out and the reason that one grade is better than another can be explained. These ex- planations will be beneficial in that they will attract favorable attention to the goods and will cause most consumers to understand better than ever before the actual value of can- ned goods as food products. To point out their good qualities is to increase sales. To multiply sales is to enlarge profits. One is depen- dent upon the other and the sequence can not be broken with impunity. Often purchasers ask questions about the goods and the wise dealer is ready to supply the required informa- tion. In almost all instances this in- formation will result in enlarged sales and business will improve _ steadily. Buyers appreciate these favors and im substantially all instances they are The Crescent Mfg. Co., Seattle, Wash. Order from your jobber or The Louis Hilfer Co., Chicago, IIl. F. O. B. Factory FLOWER POTS RED BURNED Strictly High Grade Carefully Packed in Any Quantity Now No Package Charge Roseville, - - The Ransbottom Bros. Pottery Co. | Ohio enorme & ; October 26, 1910 ready to profit by the information ex- tended to them this way. Often ig- norance of the value of a particular product curtails its sales, and the astute retailer disseminates all the information possible which points out the value of any particular article of food. know the more ready they are to buy. Where displays and can be united the profitable business are immeasurably increased and all interest profit pro- portionately. To work out a com- prehensive scheme of this character is not easy, but once it is worked out its operations and their results will justify all the effort that has been expended upon _ it.—Grocers’ Criterion. And the more his customers information possibilities of —_—__o~+2>—___ American-Style Store in Holland. There is no large general depart- ment store in Amsterdam nor, I am told, elsewhere in the Netherlands, but a company has now been formed to establish and conduct one here, writes United States Consul Frank W. Mahin from Amsterdam. The site selected is in a busy and important part of the city. The cost of the es- tablishment, in complete order for doing business, is calculated as fol- lows: Grounds, $653,250; buildings, $723,600; stock $400,000. In order to insure the success of the enterprise the promoters wish an_ experienced manager and believe that the most ef- ficient and satisfactory, can be had from the United States. Send for Catalogue. MICHIGAN TRADESMAN Goods Displayed in Window Should Be of First Quality. In dressing a window the trimmer may often be over-influenced in see- ing how decorative he can make the display. The idea of decoration in a window display is not to make it so gaudy as to overbalance and detract from the goods displayed, but rath- er to carry just enough decoration in the display so as to make it pleas- ing to the eye, to dress it up some- what, but not simply to produce a pretty picture. A picture, when it carries a story, is very good advertising—a design that carries a connection with the stcre. For instance a maple tree as one retailer produced in his window, with a hose running down the inside of the tree-trunk carrying water to a spout which produced the sap, com- ing from the tree, a dummy figure with a pail was catching the sap. A display of this kind loses none of its attractiveness by dressing it up with green foliage or the like and is really appropriate with a display oi this kind, but in a window where the ordinary display is made, such as canned or package goods, the use of much cloth or other decorative goods takes away from the display and re- duces its advertising and_ selling power. The background of a picture is nev- er so attractive that it takes the eye from the main object, but is more often faint, showing a perspective and dies away gradually, never sharp or striking. The trouble with most trimmers is that they are too egotistical when they trim a window, their idea be- ing to see how pretty they can make it, and so get credit for an artistic window. They do not think of the advertising results of the window or of catching the eye of the passerby. A man who works solely to gain praise for himself often does his em- ployer an injustice. In trimming a window the idea should never be forgotten that the winodw’s sole object is to sell goods, the artistic frills are used only to take the harshness and square cut lines from the display, and give it a more} pleasing appearance, but it is often overdone, the prettiness of the dis- | play overbalancing its advertising and selling power. It is one thing to get a person’s | eye and another thing to lead it} where you desire it to rest, and in the window display the main object would be the goods or sometimes a particular group of goods. You do not want a person to admire the trim- ming at the expense of the goods. The street fakirs say that if they can get a person’s eye, which is at- tention, they have accomplished a good part of their selling. The adver- tising man writes his copy with the same end in view, get the reader’s at- tention first. One retailer used balloons in his window for the purpose of catching the eye. Strings were placed hori- zontally in the window so as to form a frame, that the balloons would keep within these strings. At the top and bottom of this window, but obscure Highest Grade Canned Goods PACKED BY W. R. Roach & Co., Hart, Mich. We operate three model plants, including the largest and best-equipped pea packing plant in the world Peas packed fresh from the field by automatic continuous machinery, under perfect sanitary conditions. All water used is from artesian wells. Skilled helpers, expert processers —all under personal observation of experienced packers—give to the HART BRANDS OF FRUITS AND VEGETABLES ~ Distinctive character and make them TRADE WINNERS AND TRADE HOLDERS Ask Your Jobber for Hart Brands. 19 to the eye, electric fans kept the bal- loons in motion. This caught the eye and as the bal- 'loons rambled up and down in the \window the eyes of those viewing the ‘display followed, to be met at the top and bottom of the window with ja sign of large type advertising cer- itain kinds of goods. This was odd |window display work, but it answered 'the purpose. The flash electric sign |works on the same principle. The flash catches the eye and carries it to the sign or other advertisement. Whatever the line of goods display- led in a window, they should be of first quality—the appearance of a store and the goods displayed make or mar the first impression—The Re- itailer’s Journal. | —————_».-s-a_——_ Shelled Walnuts Are Higher. | The walnut market is the highest for some time and prices have re- icently advanced about two cents a ‘pound on California shelled walnuts. |Opening prices were announced by the Walnut Growers’ Association on lthis year’s crop of California nuts lonly recently, at a higher range than \last year. | Advices from Naples and France lare to the effect that, while the ship- | ments will be. later than usual, the lyield is expected to be a little better Ithan was first estimated. Prices on | practically the whole line of nuts are very firm. ee | The man who likes people can be |ted like any really good thing. ——_- >>> —___ | Some churches seem to mistake th 'dinner bell for the meal. Ww. R. ROACH & CO., Hart, Mich. Factories at HART, KENT and LEXINGTON—AIl Model Plants. Judson Grocer Co., Distributors, Grand Rapids, Mich. MICHIGAN TRADESMAN October 26, 1910 =~ = — —_ »))) — \ ek i \} WN ~ a AS — yy 4, 4 Si; Be: i = ‘ — ; 2 = & WI St ~4 x — WOMANS WORLD Tee er ee . Ss ( 4 Unhappy Condition When Husband or Wife Lags Mentally. Written for the Tradesman. ago a written Very Twenty-five or thirty years poem came out, which, if not by Will Carleton, much his telling the story Hannah Jane. least was in stvle of composition, of a brilliant lawyer As ] they had married your and his wife, re- it, ., member when both were poor as church mice. | to foothold she During his years get a in his pinched and saved to make his scant earnings sul- their needs. standing it was necessary that profession fice for For his profes- sional he should dress well and keep up ap- pearances, so the brunt of hardship and sacrifice fell upon her, and she + had no opportunity for social life or mental advancement. When prominence and _ prosperity came to him his faithful and devoted “oet the step” of the changed conditions. During her years of drudgery, her nature had be- come cast in an inflexible mold. Han- nah Jane she was, and Hannah Jane remain, utterly unable to ac- graces of the drawing room, and w her clumsy mind finding it- self ill at ease in the intellectual at- mosphere of nimble wit and brilliant her husband had his wife was unable to she must quire the ith repartee where real being. Then his would-be friends advised | him to trump up some pretext or other and secure a divorce from Han- nah Jane, arguing that she was not a ft companion for a man so_ distin- euished as himself. He recounts her labors and’ sacri- fices in his behalf and very properly scorns the suggestion of putting Hannah Jane away for a younger and | more cultivated wife. Thus the cleverly told story is sup- posed to “come out right,” and to leave a satisfactory feeling in the mind of the reader. So, in a way, it does, and yet the elements of a sad and irremediable domestic tragedy remain. That the lawyer’s sense of duty and better nature triumphed is a matter for congratulation; but it is an unalterable fact that a man of his attainments never could be happy in the companionship of such a woman poor Hannah Jane. It occasionally, although I believe rarely, happens, that one side of young child stops growing from as a pa- ralysis or other cause of arrested de- | velopment affecting that half of the body only, while the other side grows on during the years of childhood and youth, in the attempt to attain nor- ma! The result is one of the worst cases of deformity it ble to imagine, and one for which the surgeon's knife or the orthope- size. is possi- dic appliance can render little or no help. When one of a married pair re- mains stationary intellectually while the other goes-on in growth and de- the result a distortion in to the physical one cited, only |more hideous; ivelopment is ak as a mental deformity rarely fails to be more horrible than ia physical one. It mak is not always the husband who tl behind. es advancement, leaving the It the other Sometimes the husband allows himself to sink into a mere business lrudge. His mind into a rut and all his energies are concentrated 1e wife may be way. gets on supplying as large an income as ipossible for those dependent him. Or, it he upon successful financial- ly, he becomes wholly absorbed adding to fortune and has thought for anything else. The |may be a little the more intellectual {of the two to start with, and perhaps jhaving no children or only one or two, takes to clubs and reading cours- cs, is in his no wife Her mind rubs up against other ‘minds, becoming brightened and istrengthened in the process, and in a few years her poor John has drift- led far behind her and leads his mo- jnotonous in loneliness life utter } | } { | | iman with real brains marries a woman who, from a lack of anything but the most ordinary mental capacity, is predestined to be a Hannah Jane all her days; never can be anything else. Or a woman of fine ability and at- |tainments—a regular “highbrow,” as the slang phrase puts it—marries a far her inferior in intellect. Or iwhen, as im the instance of the lawyer ‘and his ‘in the poem, one has forged or | ‘has companionship in cronies of his} fown sex and mental caliber. There are some natures with whom ithe instinct and craving for intellec- jtual growth and development is 5 50 strong that unconsciously they place ial! who stand near them under trib- jute to minister to their advance- |ment. An orange tree is a voracious feed- er, and. if raised on light soil, will consume an enormous amount. of 'commercial fertilizer. So it sometimes happens that the thrifty owner of a good grove will dig a ditch between his trees and his neighbor’s that are not taken care of in order ithat the hungry roots of his neigh- bor’s trees a few feet over the line can not reach across and steal the en- richment he designs for his own. |Some human beings are such feeders intellectually that really there should be ditches dug around them, so as to prevent them from reaching out and appropriating the means of growth that properly belongs to others. Some are even worse than orange trees, they are veritable parasites that fast- en upon the natures of their friends and devotees and suck lives. so wel! their very When one of a married pair out- strips the other in mental develop- ment, after this state of things has become fixed and established, there is ‘no remedy. Sometimes the sad con- }dition exists from the start. A man! about ahead and the other has dragged behind, and the inequality and divergence in all tastes and tendencies have become confirmed by long years of habit— for such cases there is no cure. The more highly developed nature will feel the irksomeness of the incon- gruous union far the more keenly of the two, and must exercise the great- er consideration and forbearance. uncultured wife told But when the two are fairly mated to begin with, so that neither | The Oeder-Thomsen | | | well | greatly surpasses the other in natural | ip ef | gifts, the unhappy condition that has been portrayed may be avoided, if, in the earlier and formative years of married life when the pair are in the twenties and thirties and even behind. If there are a number of children | the thoughtful husband and father will see to it that the mother is not overburdened, and that she frequent- ly gets away from her household cares and has something to think about besides her routine of duties. the | forties, they take a little care that one | or the other does not get to falling | | ' | | | When it is the wife that has the easy | life, then she fully take upon herself some of her time in should cheer-| Post Toasties Any time, anywhere, a deli, htful food— “The Taste Lingers.”’ Postum Cereal Co., Ltd. Battle Creek, Mich. Sales Books SPECIAL OFFER FOR $4.00 We will send you complete, with Original Bill and Du- plicate Copy, Printed, Perforated and Numbered, 5,000 Original Bills, 5,000 Duplicote Copies, 150 Sheets of Carbon Paper, 2 Patent Leather Covers. We do this to have you give them atrial. We know if once you use our duplicate system, you will always use it, as it pays for itselfin forgotten charges. For descriptive circular, samples and special prices on large quantities, address 0., 1942 Webster ave., Chicago. There is no risk or _ G& speculation in | | Sm) handling Registered U.S. Pat. Off Chocolate They are staple and the standards of the world for purity and excellence. 52 Highest Awards in Europe and America Walter Baker & Co. Ltd. Established 1780. Dorchester, Mass. Putnam’s Menthol Cough Drops Packed 40 five cent packages in carton. Price $1.00. Each carton contains a certificate, ten of which entitle the dealer to One Full Size Carton Free when returned to us or your jobber properly endorsed PUTNAM FACTORY, National Candy Co. Makers GRAND RAPIDS, MICH. ANSWER: advertising makes it easy to Sell Who Pays for Our Advertising? Neither the dealer nor his customers By the growth of our business through advertising we save enough in cost of salesmen, superintendence, rents, interest and use of our plant to cover most of, if not all, our advertising bills. This LOWNEY’S COCOA PREMIUM CHOCOLATE for BAKIN All LOWNEY’S products are superfine, pay a good profit and are easy to sell. October 26, 1810 MICHIGAN TRADESMAN 21 husband’s work in order that he | Woman’s Vain Fight. liayeut sympathy and a pride in their feel it, and act it, and enjoy it—com- may have leisure to share in her in- | Three women, in good financial cir- | beauty and attractions, poor forty fy shoes, loose corset, good old hat tellectual, pursuits. If both have some |cumstances, of excellent character) gq qraws down natural taste or inclination, as for |and very good social position, killed music or art, let them cultivate it|themselves the other day. i . : et 'Tite q - é 3 a 3 d, together. In at least a part of their] One lived in Cleveland, Ohio, one | that, and then people will see | And, whisper, Dear Forty Od her mouth andjand all—than to be 35 and spend my |thinks, “I’m going to get me a dress|very heart's blood trying to look 20. : : : : ” ; lsood, plain so and glad of it will kee recreations let them share mutually. lin 2 small California town and one i real beauty. And poor forty odd F : i : 7 t hes a No one gifted with a fairly coed: in Louisiana |massages and shampoos and exercis-| inate oe a ‘ vba ij ’ u : be 4 las long as poor, make-believe 35- mind and even a common school et One was 43, one was 45 and one|©* and dresses and totters around on} | ; i 4 . ,_|Men have a strange fashion of want- ueation should allow himself or her-|was 47. |high heels, and everybody thinks |; 1, comfortable people around them. self to degenerate in appearance, | The dispatches in each case saia | “what on earth has come over that |__Winifred Black in Chicago Exam- dress, manners or conversation so as |that the woman was in good health, dear, good, sweet, sensible Aunt )iner., to become in middle life a hopeless|had hosts of friends and had, as far | Jane?” back number. It is surprising and/as any one knew, absolutely no cause And poor Aune Jane gives up her} lamentable that many high school | for suicide. ee aia grime - CTION ‘wi | graduates and even some who are| | wonder if there hadn’t been a new icontented, take-a-back-seat and glad- | > I willship | Co ruelp wlio = college bred, seem to narrow down | beauty parlor opened somewhere in lof-it life for an imitation, make-be-| g\no you com- | : ¢ : | : c 14: =. 11 : . : ()\ lete Ironing Board ee 2. | : ee othe dike-it existence L ple g { in the years following commence-|eyery one of the towns where these | lieve, not-a bit-like-it existence. | FU oa Clothes Gath, fe | : . | better selling articles iwomen made up their minds to die. | I | | IRONINGROARD made. Address J. T. L ment, and their education evaporates | | . Pier . The world ought to be at its wa suicide in these days. | Brace, De Witt, Mich. oug | vn | | from them, so to speak. A woman will get so she reads nothing but so- ciety items and the fashion No wonder the woman of forty odd ibrightest and best for a woman be- I'd rather be 50, and look it, and i ea moe . maga-itween the ages of 4o and 60. She is zines: a man so his whole interest | through with the hard part of life, @.¢ e fi Ane Gorite noee. Be set eas ot a Pe oa| SO The Citizens of Grand Rapids like unto them. |ments, the fierce heart burnings, the It is the glory of the domestic re-|miserable love affairs. Her children lations that in their highest and finest |are old enough to be a comfort to examples, all, even life itself, will be | her, her husband ought to be fairly sacrificed one for another, husbana|well started in life, she has made a for wife or wife for husband, broth-|circle of good friends and she is old er for brother or sister for sister,|enough to begin to know how. to e t The Board of Park and Cemetery Commissioners wish the public to have a thorough understanding of the park and playgrounds policy of this Board, b-fore casting your vote, believing if you are fully in- formed, you will vote right. ist That every dollar voted for this bond issue, is to be used for the purchase of land, only. and. To see that parks and playgrounds are so located as to be within one-half mile of every home. 3rd. Asa reason for the expenditure of the whole bond issue for lands, we have at the present time, options nearly sufficient for a per- fect park and playground system; these options will expire after election. Citizens competent to judge real estate values, are of the opinion that we never again can duplicate these lands for many times the money, and further, that it will require the whole bond issue to supply all parts of the city. 4th. With the land in our possession, improvements will be parent for child or child for parent. njoy life. But along comes a beau- Sut let us get our ideas clear as to|ty culture fend and the poor woman the legitimate extent and proper |of 40 old loses all her serenity and province of devotion and self-sacri- | gains what? fice. While it would be our duty and| The beauty fiend tells her that she is should be regarded as our privilege|getting wrinkled and that she is too to share our last crust with those|fat and that her hair isn’t as bright we love, it is no one’s duty, neihen tas it used to be. is it noble or praiseworthy, for any-| “You have a very handsome hus- one to go in rags and hive in a hovel|band,” says the beauty fiend, “how in order that another may wear satin|are you going to keep his love if you : : , % and teoudcloth and dwell in a palace: |fet yourself go this way?” And the made as fast as money 18 available, and will be along the following or starve that a loved one may fare|poor woman of forty odd, who never practical and useful lines, namely, public bathing places, athletic over-sumptuously; or to sink into a|thought of losing it, begins to turn fields, well equipped playgrounds, restful scenery, wading pools, nonentity that the heart’s idol may|green every time her poor husband tennis courts, skating and other recreation features that the public : : may demand. { occupy a pedestal of fame and prom- speaks pleasantly to any woman un- oo. inence. der 70. Board of Park and Cemetery Commissioners, et a oan : Instead of looking < he young : Self sacrifice exercised unduly and nee ae ae L. J. Rindge, Pres. unwisely, ceases to be a virtue and |women of her acquaintance with a may even have the ill effects of a wud acc! fT WILL BE YOUR BEST CUSTOMERS one that gives and degrades moral- $ ly and spiritually the one that takes. The later years, the fifties and the sixties and the seventies, when the | d ] 9 shadows are. lengthening and_ the or some S OW ea er Ss stress and struggle of youth and mid- die age are done with, and the heav- b h Il f iest burdens have been shifted to est ones, t at Ca or younger shoulders—these should he 5 happiest years of all, the glorious In- dian summer in the life of a married | § pair. But the wedding of far gone : days can have no such glorious de- nouement unless a real and genuine companionship exists between the two, a commonality of interest not only in things material, but in the @ higher things of the mind and spir- it, and this delightful comradeship can not exist where one has risen to eminence and the other remains in the ranks of the Hannah Jones. Quillo. ae Alw ly it and First Aid. ays supp y I an you Husband—-I met Hawkins | to-day e e e and he was very gloomy—told me he Il k th d i] oe will Keep their good will. Wife—Oh, John! Why didn’t you ask him here to Thanksgiving dinner? ‘a HAND SAPOLIO is a special toilet soap—superior to any other in countless ways—delicate Do not seek in others what you] enough for the baby’s skin, and capable of removing any stain. | conceal in yourself. Costs the desler the same as regular SAPOLIO. hut should he sold at 10 cenis per cake MICHIGAN TRADESMAN October 26, 1910 YY” Dry GOODS, FANCY GOODS =» NOTIONS Ps c(esel 6G DIDN’T GET THE JOB. But She Had Her “Fun” on Hal- low-e’en. Written for the Tradesman “My,” giggled Gracie, “but it was such fun. You just ought to have been there, Maree.” Maree said she was awfully sorry. | The old dry goods man sat at his desk, out of sight, sheaf of receipts. ing to talk with Gracie. Gracie was | a pretty girl, and no one knew it any | better than she did. Quite a little belle in the town, she was, with no| end of young men trailing after her wherever she went. “Tt was just the jolliest Hallow-| ner ? e’en party I ever attended,’ went on. “They had ever so many kinds of cake, and Jimmie was so| clever in the little stunts he put up) for us.” The old merchant wondered what sort of stunts the girl he was think- | ing of making cashier would be apt} to think clever, so he listened, which | was wrong, of course, but, then, a) business man has to resort to out- of- | vogue methods, sometimes, to find | out what kind of peonle are applying | to him for positions. “Little Nancy White there,” Gracie continued, “looking like a| frump in that old muslin dress. My, | if I couldn’t dress better than does I would remain at home. You know it!” “T guess her people are pretty poor,” Maree put in. “She looks it, anyway.” “Awfully poor,” Gracie went on. “Why, I saw a hole in ther shoe. Think of going to a party with broken shoe!” was “I suppose the poor thing was crazy to get into our set,” Maree said. “Oh, crazy is no name for it, and I think it was real good of Charley to ask her. She’s such a little mite of a thing.” “How did she act?” questioned Maree. “Oh. she was as old maidish as us- ual. I never like these prim girls. But you ought to have seen the fun we had with her. It was too good for anything. I never laughed so much in my whole life.” “Go on and tell me about it,” urg- ed Maree. ‘Well,’ Gracie continued, “it was about the face-in-the-brook stunt. You know what that is?” Maree said she didn’t remember about the face-in-the-brook stunt, and Gracie went on to tell her about it. “You have to wait until midnight,” she began, with a certain awe in her voice, as if she could sense the mid- looking over 2! Then he was go-| night, and the stars, and a rivulet of running water in the shadow of a tree with whispering leaves, “and just before the clock strikes you have to go down a path backward until you come to a stream of running water. Don’t you think it sounds uncanny?” “I should say so!” Maree admitted, with a little shiver. “Well, there is a stream of run- ‘ning water at the bottom of Char- iley’s garden, you know, a real deep ilittle stream, with snakes and toads, land everything creepy, in the bottom lof it.” “My!” sod Maree. “IT |dare go near it!” wouldn’t “That is the reason we had the par- y at Charley’s,’ Gracie continued. ‘We wanted to do the face-in-the- ‘brook trick with that running stream. ‘So we waited until almost midnight /and went out to the garden. And, what do you think, Dudley went and lescorted that little Nancy White! |What do you think of that? And me iwith all my nice new clothes, and ‘she in that old wash dress!” “I guess he did it out of pity,” Maree interposed. “Of course he did, |paid any for no one else attention to her. Did you hear about Dudley? His father is one |of the owners of this store. he is. Yes, I heard Mamma say so. When she |1 get in here counting money I’ll see Hots of him. lewis Don’t you think he’s handsome?” “Uhhu!” said Maree. “So we all went down the path | backward, no one speaking a word, until we came to the bank of the | running stream. You have to back aidown to the very edge of the wa- ter, you know, and turn around with your eyes shut, and bend over and look quick into the water.” “My!” Maree cried with a little shiver. “And if the moon is shining, and you look quick enough, you'll see the face of the one who loves you there in the brook.” “IT wouldn’t ever dare!” This from Maree, who was now chewing gum much beyond the speed of limit. “And I saw that little Nancy White backing down toward the water, with a face just as bold and Dudley right behind her. I says to myself that Dudley is going too far, out of sym- pathy, and I began planning to have some fun with them.” “You re such a jolly girl!” Maree said, encouragingly. “I know you did something immensely cute and fetching.” “T have my look in the water,” Gracie continued, “before that little Nancy White comes up, and didn’t | see anything at all, only that old Jaye Speed, with a cigarette in his mouth, grinning over my shoulder. Every- ‘body knows I wouldn’t have any- thing to say to him. Why, his father goes about looking like a tramp.” “Of course you wouldn't,” Maree agreed. “So I’m going back when Miss Nancy White is backing down to the brook, with Dudley back of her, and I winked at Dudley so he would un- derstand and stumbled against her and over into the brook she went. The girls just screamed!” “T should think they would! It must I had been there.” “The girls just screamed with laughter, and I got a pole and pre- tended to be helping her out, and all have been awfully funny. I just wish | the time I was re her in! It was better than a minstrel show, with that spiteful little thing rolling up her eyes like a calf.” “I wish I’d ’a’ gone,” Maree cut in. “Oh, you missed something, all | Weare manufacturers of Trimmed and Untrimmed Hats For Ladies, Misses and Children Corl, Knott & Co., Ltd. 20, 22, 24, 26 N. Division St. Grand Rapids, Mich. Wholesale Dry Goods Made of the following materials: Cloth. See our line before placing your orders. P. Steketee & Sons We Are Headquarters For Men’s and Boys’ Winter Caps and carry a complete line in all the latest styles. Boys’ Caps from $2.15 to $6.50 per dozen. Men’s Caps from 32.15 to S12 per dozen. Corduroy, Leather, Plush and Grand Rapids, Mich. Storm merchant. and $21.00. * at $22 5o. Corduroy Coats, Sheep-lined Coats at $5.50 and $6.00 each. We invite prospective of Every Description We believe our line will please any up-to-date We know there is a good demand for well made coats and that is the kind we offer. Covert Coats at per dozen $12 50, $13 50, $15.00 Duck Coats, Blanket lined, at $13.50 Duck Coats, Blanket lined and Rubber inter-lined, Kersey Coats, Blanket lined, at $36.00. Corduroy Coats, Duck lined, at $30.00. Jean Slicker inter-lined, at $39.00. Leather Coats at $4.25 each. Coats We have lined and Waterproof $3.50, $4.25, $4.50, $5.00, buyers to compare values. Grand Rapids Exclusively Wholesale Grand Rapids, Michigan Dry Goods Co. Ls & October 26, 1910 MICHIGAN TRADESMAN | 3 right! I just know Nancy White was | afraid of the snakes and toads, al- though she didn’t say a word. Dud- | tey was going in after her, but she got out all by her lonely. Such a fright as she looked, with her hair | all hanging down her back! And the way her skirts clung to her skinny figure! ‘Well, I says to her ‘did you see the face of the one that loves you? You went in far enough to look for it! “And then the girls just screamed again. It was the best part of the whole party. Did you hear about the seven kinds of cake they had? Seven | is a mystic number you know and you cut each helping into seven piec- es and swing them around your head seven times and the name of your lover will appear before your eyes if you keep them shut up awfully tight. T tried it but I didn’t see any name before my eyes. Cora Mills said she saw a name, but she wouldn’t tell whose name it was, so we all think she was fibbing.” “What did Nancy White see?” ask-| ed Maree. “Oh, she had to go home, being all wet, and looking such a fright. I heard her teeth chattering with the cold as she came up the path. Then we climbed a ladder and went into a dark garret and looked into a mirror, and ever so many creepy things. That Foy girl is wearing that old dress she had last year.” “The idea!” cried Maree. “And that spiteful Nancy White coaxed Dudley to go home with her, and just spoiled half the fun. | know he would have looked in the mirror I held in the garret if she hadn’t got him away. I just hate these sly, deceitful girls.” “T should say so!” said Maree. “And I didn’t have a bit of fun after that,” wailed Gracie, “for I had planned a surprise for Dudley. And what do you think I heard to- day? You never could guess.” “Of course I couldn’t.” “Well. of all things, I heard that Nancy White had the nerve to come here and ask for this job I’m going to have. She needs it, I guess. And, Maree, do you know what I’m going to do with my pay? I’m going to get a real diamond ring, and a seal coat, and lots of things. Papa said I could have every cent I earned, and he’d give me $5 for every week I made good here. He’s always talking about making good. I’m sick of the sound of the words. I wonder if that old bald-headed boss ain’t most ready to see me now?” The merchant was just about ready to see her. When he stepped out into the open Gracie was looking like a dear little kitten in a fluffy rig, with her sharp feminine claws all out of sight, and her sweet blue eyes smil- ing like the sweet blue eyes of a saint. “T’ve come to see about being cash- jer,” she said, in a pretty little voice. “Pana told me to come.” The old dry goods merchant look- ed at the girl steadily from under his bushy eyebrows and turned to the door. A rather young man came out of a private room to the left. “Is this the young lady you spoke of for the position of cashier?’ the merchant asked. “Oh, no sir,” was the embarrassed reply — embarrassed because both Gracie and Maree were looking at him in the strangest way. “The young lady I recommended is Miss ,Nancy White.” Gracie and Maree sailed for the door. “Miss Nancy White!” Gracie call- ed back, scornfully. “Did you hear that conversation?” asked the merchant. “No, sit.” “Well, I did, although I shouldn’t |° have listened, and I wouldn’t have a girl with Gracie’s vicious disposition about the store on any account.” It is quite possible that Gracie suspects why she didn’t get the job. Alfred B. Tozer. —_—__>>-—>. Knowledge of Human Vanities Are Essential To Success. The salesmanship demanded in the clothing business is of the highest order and character. To handle a clothing customer successfully, it is necessary to have a thorough knowl- edge of the small weaknesses of men as applied to their personal appear- ance. Egotism, pride and vanity are factors in every undertaking, ambitious dream and every transaction; every business for self-esteem does but contribute to these weaknesses. In the larger affairs of life, takes the leading part, self-interest but when the man goes to buy clothing, adornment for his person, the order of interest is reversed, and he now. seeks tc gratify personal vanity. The clothing salesman must be thoroughly familiar with these foibles and demands of fashion, which must all be pleased to the minutest detail by the successful salesman who holds his trade against|® all comers. A promoter can sell the banker stock in “The Consolidated Railways to the Moon” by appealing to. selt- interest, his cupidity and speculative instinct. It’s another proposition al- together when Mr. Banker comes in and wants a necktie that is becoming to his peculiar style of good looks. The promoter could argue, strate, bully and Ye demon- bluff him into buying}? the stock, for it was a single trans- action which would in all probability be the only one between these par- ties, and the brute strength, the mag- netism of the salesman made the sale 3ut the purchase of a necktie, hat or suit of clothes is a confidential trans- action of such purely personal char- acter that it requires the finesse of a woman to handle. It is akin to the private affairs of love-making, which every man regards with sacred con- fidence. The same diffidence keeps him from making a public canvass o7 the demands of his wardrobe, and it is a delicate question when he earnest- ly asks the opinion of his salesman whether the article of parel is truly becoming. Help him to select a color, style and fit of wearing apparel that will increase his personal attractions, ac- wearing ap- “Dudley!” he called. ree a ng oe a er een ees en re Sl ’ established a credit with him for all|side, but unless it pi icks up more rap- time to come. Fail to acknowledge|idly, it will yet be a long time be- his personal attractions, or even see fore the conditions are as they should them, and you will never make aj|te. Quite a number of woolen mills customer of the banker. ure closed, because the demand is Take sufficient interest to select}mostly for worsteds, and owing to such goods as you know he will like the dullness in the market, a number and are really suitable, and he will|s{ mills are running only half their associate you as “assistant to his|«apacity or on half time.—Utica, N. good looks” every time he sees him- Y. Press. self in the glass self in the glass Afraid of Being Hazed. Such continuous association be-| , , s “Why are you worrying so, Man- tween customer and salesman must Se, : uel?” his mother asked. of necessity be most “Confound it,” replied the ex-king, “I’m afraid they'll do something hor- rible to me when I’m initiated by the Down-and-Out Club.” harmonious r to continue, and it requires the great- | est diplomacy on the part of the | salesman to maintain relationship of | this character with the many kinds | of customers he is meeting daily. | Amd many a fair woman has taken The sheet anchor of the successful|g man by storm. salesman is kindliness and honesty; with these he . “Graduate” and “Viking System” Clothes my fore wah the mony“ his ‘for Young Men and “Viking” for Boys and customers. To show an interest in | | Little Fellows. the customer is to invite confidence, | which will be freely given as the as- | sociation grows. | | can hold his own Made in Chicago by BECKER, MAYER & CO. More men have gone to the front,| climbed away up from the floor of | the clothing store, than in any other | branch of trade, and the reason is} not difficult to find: ful clothing a thorough student of human nature, and he finds this knowledge the most available means by which to advance | his interests in every walk of life. Wears ‘‘Miller-Made’’ Clothes de knows men as they are, not aS! ana merchants “who know” sell them. Will they seem, knows their weaknesses | send swatches and models or a man will be . ak ent to any merchant, any where, apy time. and foibles; also how to the | |'No obligations. strategic moves of the brainy, quick- | Miller, Watt & Company witted business man in his dealings. | Fine Clothes for Men Chicago He has learned to think and act with} decision, and is therefore the peer of THE any man with whom he crosses | swords.—Chicago Apparel Gazette. | FACTORIES H A. Seinsheimer & Co. CINCINNATI Manufacturers of ‘‘The Frat’’ YOUNG MEN’S CLOTHES Every success-| salesman has to become! The Man Who Knows meet Woolen Business Is Dull. The year 1910 will go history as one in which the woolen) < business was not very good. The| price of wool is way down and is sup-| posed to have reached rock bottom | There has more or less talk) about the tariff, and any change or| even possib‘lity of change in that ai-| fects the market, and people hold, aloof until the subject appears set-| tied. Whatever the cause, there has beer dullness in the market since| spring, and it is only lately that any) iinprovement has been shown. This was first noticed two weeks ago, and| it is very slight. It is on the right | down inte, ee oes ee ace BAGS For Beans, Potatoes Grain, Flour, Feed and Other Purposes New and Second Hand been ROY BAKER Wm. Alden Smith Building Grand Rapids, Mich. Double Bar ‘|Polished Steel Tube CLOTH ING RAC KS A 10 Foot Rack Order one Holds 150 Suits shipped Price ag $12.50 approval Write for our new catalogue of Racks and Hangers cording to his standard, and you have The Taylor Mfg. Co., Princeton, Ind. ee - pecome merchants? 24 MICHIGAN TRADESMAN October 26, 1910 NU 0) 44)))) BEHIND ™ COUNTER by ‘ S Aa ~~ = How To Get Good Help. ‘ed dependable service to an em- “This talk about us fellows doing | ployer. less hand and foot work and more| And who is to blame for this con- brain work,” said a retailer, “listens |dition of affairs? Primarily our edu- first rate. It is good dope, all right |cators. Practically without exception But tell me, man, where we are g0- | they blindly tread the calf-path of ing to get competent help so we CaN precedent to worship at the shrine have time to rest our extremities and of that fearfully and wonderfully work our brains somewhere near uD | constructed fetish. the “course of to capacity.” istudy.” Secondarily, our business men Admittedly it is difficult to secure |are to blame. In nearly every case good help for retail stores to-day. In- | business men comprise the majority deed, it is difficult to secure good |of our school boards. Yet these sen- help in any line of business and in|sible and hard-headed men year aft- any trade requiring actual work. Boys er year approve the use of courses nowadays, hardly without exception, of study designed exclusively for the are looking for soft snaps, They do|benefit of the to per cent. of pupils not want “to be merchants, trades- who are destined for higher educa- man or artisans. They want to tion, but of extremely little value to be bankers, brokers, doctors, lawyers |the 90 per cent. who must. leave or something else that will enlist |school before completion of the them is the white-shirt-and-high-col- | course and begin life’s hard battle. lar brigade. | Here you have an exposition of And yet can you really blame the the cause of the evil which is_ re- majority of boys? Their education, sponsible for the scarcity of com- their home training and their inclina- petent help in every line of business. tions all lead them to select a so- We are a commercial and agricul- called “genteel” occupation. And nine tural people, yet we foolishly spend times out of ten this selection is jour educational funds for the benefit aided and abetted by fond but fool- of those who are to become lawyers ish parents. and doctors and highly educated Among all your acquaintances do bric-a-brac, when heaven knows we you know of even one merchant who already have too many of them. It is educating and training his sons to no diplomas were issued by medical and law schools for the next ten Isn't it a fact that practically all years the country would still have the merchants you know want their more than enough doctors and law- boys to become doctors or lawyers or jyers to attend to every legitimate scientists or bankers or something ™edical and legal need. ce Ghat core? Business men should see the ab- Cor whale aystnedi of public cl surdity of maintaining ™ educational education is based on the absurd ieee i ae OM kid-glovers, sumption that practically all of our | When what the world needs to do boys are to become laraed sen and its work is a clear-thinking, devote their lives to one or the other quick-acting bare-handers — those : ger who not only know how to work with of the protessions. igea a both brains and hands, but are not afraid to work. +B And yet considerably more than half of our boys are forced by cir- cumstances to leave school before even entering the higher grades. | They are compelled to go forth and battle against adversity for a live- lihood—and without adequate prepa- our antiquated educational can not be brought about soon enough to produce sufficient compe- tent help for the present generation of business men. What the man wants to know who asked the ques- tion quoted at the beginning of this along as far as high school, possess editorial is where and how he can a smattering of the higher mathe- | secure competent help right now. matics—but they can’t figure quickly | and accurately the problems of every-| fully just how much you can afford day life. They know something of ‘to pay a competent and capable man the sciences—but they don’t know to serve as your head clerk. Do this how to take care of their own bod- with the idea that if you find it pos- ies. They have some knowledge of | sible to get the right man at the the dead languages—but they can't | price you can afford to pay, he will write an ordinary business letter im|pe given charge of certain parts of our language and do it correctly. In'ithe business, such as opening and short, they are presumed to know | closing the store on time, keeping it something about almost everything, iclean inside and out, checking receipt but they don’t know enough about |of goods and produce, keeping the any one thing to be of real value | want book and personally giving at- system ration. These boys, if they have gotten Here is a suggestion: Figure care- It is apparent that any reform of | tention to the innumerable little de- tails that go to make up store serv ice. Tell this man what you want in the way of results and hold him responsible for them. But do not nag him—don’t interfere in his methods of handling detail—don’t counter- mand the instructions he gives to the other clerks unless absolutely necessary. In short, tell him what you want done and give him plenty of rope with which to do it—then he'll either accomplish results or kang himself. This right-hand man of yours, aft- er he becomes acquainted with the store and its customers and the many details of his job, will relieve you so greatly of petty annoyances and routine work that you will have plenty of time to devote to the problems of buying and selling and advertising and planning and manag- ing and particularly to watching ex- pense, discounts and credits—the three things which, through lack of careful and intelligent attention, have broken more businesses than proba- bly all other causes combined.—Oma- ha Trade Exhibit. —_——_e2es——_ Boost Your Batting Average. “Tones has risen to a higher posi- tion with the company. I understand he’s got less work and is drawing twice the pay he formerly did.” And then as the speaker finishes, up bobs the man with the hammer tongue who says: “Tt’s just the luck of such a fellow to get in soft. He hasn't the brains of a door mat, but he happened to be born lucky. Good enough sort of a scout in his way, but he does not weigh enough.” And usually one or two other men will assent to the latter opinion, while the man who made the original sug- gestion says nothing to disprove the assertion. As a matter of fact Jones wouldn’t have gone ahead if he had been born lucky, because men who are born lucky refuse to work. A man who is promoted to responsibility in the world of modern business gets there on his ability to hustle. One out of a hundred may rise by reason of “pull,” but the day of the man with “pull” is passing. Relatives at the heads of depart- ments are no guarantee to relatives in humble positions that they will be boosted up out of the rut if they are not deserving. When your friend Jones gets his reward in more pay and better hours, give it to him. Let him enjoy it: Try to enjoy it with him. He got there because he worked. He worked because he knew he would get there. Set out to win and the sweet part of your defeats on the way will be the sustaining knowledge that mis- fortune can not keep a good man down, and sooner or later your abil- ity and earnestness will crop up head and shoulders over the attitude of the man who doesn’t believe that the law of sowing oats and reaping oats ever works out right. You can not sow oats and reap barley. You can sow the seeds of successful endeavor and reap the fruit of successful toil. “Knocking” the man who rises seems to be a_ pleasurable pastime with a lot of fellows who could be us- ing the same time to boost their own batting averages. The fellow who “knocks” a success- ful co-worker is the same one who goes out to a ball game on a pass and calls the umpire and players every variety of fool. He is the jimson weed in the garden of life and pres- ently the Gardener will get to him and introduce the hoe.—Journal of Agriculture. —_+2>—_—_ “Can Do Anything.” That is not a good recommendation for a clerk. The fellow that “can do anything” is not the man that a modern business needs. It needs men that know one thing and know ‘t well. Learn all there is to be learn- ed in your capacity. Know the ins and out of things. Never mind about the boiler or the plumbing or the electric arrangement. What you want to do is to fit yourself for a first- class groceryman and be able to take a position worthy the name. Study how the manager handles help and figure out why he is able to keep them so enthusiastic. Ask yourself why it is that your store is busy and some others are begging for busi- ness. These are the things to keep in touch with. Let the mechanics take care of their end. Some day you may call these men up to your desk and ask them about certain things that play a small part in the success- ful running of a business. But—don't aspire to be able to “do anything.”— Grocery World. —_~+ + >___ Night School in Grand Rapids. Free public evening schools will be opened October 31 in the following school buildings: South Division street, Madison avenue, Hall street, Sigsbee, Coldbrook, Diamond street, Seventh street, Widdicomb street, Turner street and the Union school at Third street and Broadway. Reading, penmanship, spelling, arith- metic, composition, history, geogra- phy, civics and manual training sub- jects will be taught and all persons more than 15 years old who are not attending the public day schools will be welcomed to the classes. It is desirable that students present them- selves for enrollment at one of the above buildings on Monday, Wednes- day or Friday evening, October 24, 26 or 28, at 7:30 o’clock. The Board of Education requires that each stu- dent shall deposit a dollar at the time of enrollment. This dollar will be returned at the end of the term, pro- vided attendance has been regular. A class in millinery will be opened at the Turner street building and a class in stenography at the Union school. 2. Her First Steps. Mr. Murray, irritable from iong cenfinement to a sick bed, cocked up his ears and listened. “Phat’s all that piano bangin’ in th’ parlor?” he then demanded, glar- ing at his wife. “’Tis our daughter Marty takin’ her iirst steps in piano playing,” rejoined his wife. “Her first steps! Phat’s she doin’, walkin’ on the kayboard?” October 26, 1910 MICHIGAN TRADESMAN 25 —_ We Want to Ask You a Pointed Question “Are You Going to Give Your Customers a ‘t | Calendar for 1911 e We are talking to YOU, not that tellow next door, but to YOU In order for you to answer the above question with as little effort on your part as possible we will ask you to fill out the letter below and mail it to us at once: TRADESMAN COMPAMY, Calendar Department, ie 1946 Grand Rapids, Mich. Gentlemen:—Please send________prices and information relative to your ‘‘Individuality Calendars.”’ The following answers to your questions will give you an idea as to _requirements and the kind of a calendar that will be suitable for __business: Signature —_— = Street City- State What is the character of your business? About how many calendars will you need? Have you used calendars before? What did you pay for your last calendars? If you will answer this question it will give us an idea as to how elaborate a calendar you have been using. Can you furnish us with a photograph of your place of business? Do you want to use a picture of any familiar scene? Have you an attractive picture of any membsr of your family. The baby for instance? Have you an old, faithful horse, dog or any pet that your customers are familiar with? Do you manufacture or sell any special article? —_— lf so what?_____ Have you a trade mark? Have you a familiar phrase that you use in your advertising? Have you a hobby; if so, what is it? Have you a calendar that particularly strikes your fancy that you can send us, which will give us an idea as to your taste? Tradesman Company Calendar Department Grand Rapids, Mich. REISE EEE LOE LLES NER TE LOLA LILLE SLE ALL EE LI tRNA TE AEE ETN TT 26 MICHIGAN TRADESMAN October 26, 1910 PLAYING THE TRUANT. Some Gypsy Blood Was Leading To Camp Fire Pleasures. Some Saturday afternoon when the sun is shining stroll out on the street avd look for the boys and girls. If xou have chosen the right hour you «ill discover them sneaking off with bundles and baskets on some myster- ious errand. They wili not say “nay” to the proper good fellow. The only requisite is the power to make fun, and, of course, if you contribute to the commissary you are so much the more welcome. Going gypsying is a game of the autumn. The long twilight and rosy evenings when the stars shine bright overhead and dusk lies in the hollows seem made for building fires and piaying gypsy. A psychologist will tel’ us that it is the strain of inherit- ance from a primeval ancestor living in caves that drives us out to build fires. Any excuse will serve. We may rake up the dry grass and leaves from a scanty lawn, 01 gather the waste ot weeds in the back alley. As the| smoke rises in the twilight and the | sparks fly upward to meet the stars in the soot of the smudge the imagin- ation goes along, and city, busy streets. the gas range and steam pipes are as if they have never been, we are gypsies out in the open. The small boys know the best place to build a fire. They choose the sheltered side of the lot, or where the trees keep off the wind. The stones are laid for a hearth and a bed of sand laid for the potatoes. The wood is heaped to make a draft from be- jow, sending the flame upward and the smoke to ascend in spirals. If it is a real camp fire the wood has been gathered long before, and stones and logs needful made ready. Now the match is struck, and the circle gathers around. The bond of unity is very real, all are friends, all for the common gvod, all gypsies un- der the stars. The red flames lick in and out among the wooden kindling. Then it catches a piece of resinous stance, when the world is wide with fields for wandering? The autumn moon has dropped down the western sky where the crim- con of sunset has long since faded to purples and gray. The silver moon ravs glide gently in among the leaf- less branches of the trees, leaving patches in the gloom at our backs. The mystery of night is deepening, wore wood is piled, the bond ot riendship is drawn closer and the east is on. Would it could last always. What tastes better than a mealy potato with salt, the sizzling meat or steani- ing apple? The dry leaves rustle as ie night wind rises, and a feeling cf frost is in the air. Draw closer, closer, elbow against clbow, and while the chestnuts roast tell the story that you like best of all. What has modern literature to com- pare with this? The deeds of valor, hair-breadth escapes, the saving of iniured innocence, the punishment of vice, the rewards of virtue. No mag- nate in a day is a hero, the page has been turned back, and the fairy, the ciant, the wild man of the woods startles the narrative. Aladdin was a worldly sort of crea- ture, too worldly for one in the dark beside the camp fire. The smell of roasting potatoes ,and burning chest- nuts fills the air. It 1s as inspiring to the dreams as incense, and no less unworldly. The open fire out of doors is unlikely hatching grounds for stratagems and strife. Every story is good as it is told; the circle in the firelight declare it so. A stealthy tread disturbs the twigs) and bushes at the back. Is it a fox. vr a woll, or a night owl disturbed by the merriment? The city street iS | rot a stone’s throw away. but strang- er things have happened. This very| cak leaning dangerously near has a| crooked limb bent en the oid Indian| trail, and have we forgotten this is ihe trail to Camp Quillmette? Heap on more wood, poke the fire for a better draft and make the sparks fly higher. We have built on sacred} ground, where Indian fires flamed a 1 f pine and the crackling blaze steals through and through until the mass is afire. A good camp fire girl knows her part in the game. Here are the po- tatoes, some wrapped in many thick- nesses of wet newspaper for a steam- ing, others in their natural skins attei the old-fashioned way. Perhaps some one has brought chops and scraps of beef to he roasted on sticks, and it a squash or a_ bag o: apples are among the trophies, so much the bet- ter. hundred vears ago. Turn and look, climb a tree and you may see an- other far along the ridge, and an- cther and another farther and farther away. Others are playing gypsy. You cun not scent the calamus nor the sweetbriar or mints from the dewy marsh in the vacant lots, the burning icaves fill the air, and from far away come shouts us merry as those which inade the woods at hand echo a4 YOUR DELAYED Le iEE \ TRACE FREIGHT Easily *) , and Quickly. We can tell you a | how BARLOW BROS., ) CRESCENT Grand Rapids, Mich \ Woman Are You a Troubled Man? We want to get in touch with grocers who are having troubie in satisfying their flour customers. To such we offer a proposi- tion that will surely be wel- come for its result is not only pleased customers, but a big re- duction of the flour stock as well. Ask us what we do in cases of this kind, and how we have won the approval and patron- age of hundreds of additional dealers recently. The more clearly you state your case, the more accurately we can outline our method of procedure. Write us today! VOIGT MILLING CO. GRAND RAPIDS, MICH. Evidence Is what the man from Mis- souri wanted when he-said “SHOW ME.’’ He was just like the grocer who buys flour—only the gro- cer must protect himself as well as his customers and it is up to his trade to call for a certain brand before he will stock it. “Purity Patent” Flour Is sold under this guarantee: If in amy one case ‘‘Purity Patent”’ does not give Satis- faction in all cases you can return it and we will refund your money and buy your customer a supply of favorite flour. However, a single sack proves our claim about “Purity Patent’ Made by Grand Rapids Grain & Milling Co. 194 Canal St., Grand Rapids, Mich. niinute agone. Then the fire dies down, the wind The fire snaps and crackles. The}, : : : I nas riser and blows cold, the boom blaze sends spurts of flame u mwand,| - : : _ P 102 the lake on the shore sounding} the eye following it until lost in the) ,- : : : zi ' : : dimly. The ieast 1s over, the last rings of smoke which seem to rise in the twilight as 1f they would sail on in and, chestnut disappeared, the last story One by one the play gypsies and on to skies above. At this stage] . ' cag 8) rise, the young and the old together. io one has much to say The thoughts are busy. With Another red-letter day has been writ- ten in the calendar, for we have gath- hunds clasped around the knees and P ered around the camp fire and played head bent forward we gaze into the red embers and build castles in Spain cr tents in Arabia as the fancy in- vites. What is all this hustle and worry, the fight for pomp and circum-|those who deny themselves none. evpsying once more.—L. M. McC. in Chicago Post. —__—_—_»)—e Life soon denies all pleasure to The gold brick man must have a new trick or find a new victim for each sale— but the man who sells CERESOTA FLOUR finds it easier to sell the second sack than the first. Those who try CERESOTA want more. JUDSON GROCER CO. Distributers Grand Rapids, Mich. > & October 26, 1910 MICHIGAN TRADESMAN 27 How the School Dunce Finally Made Good. Written for the Tradesman. “You never can tell,” said the old schoolmaster with a sigh, “never on your life what’s in a man until he’s tried out.” The old fellow was remin- iscing again and his companion, the country storekeeper, who had come to the station after goods and had to wait his turn at the freight car, turned an enquiring look upon his companion, who it seemed was in town on some small errand for his wife. The two had a half hour of leisure and Grocer Davids was al- ways ready to listen at such times. “Now, there was Abner, the dunce. Why, folks said he was a born fool, and yet where is he to-day?” “Well,” said Davids, “where is he? Do I know him?” “I should think so; that is, you know him by reputation at least. He has been the efficient sheriff of his county for the past six years and ex- pects to land a state office this fall. In school as a boy he was dull; thick-headed the teachers avowed, and I guess they were more than half right, although boys forty years ago were not given the show they have now days. “Abner came to Farmer Good- hard’s and applied for work when he was a mere child. The farmer, be- ing a good sort, took him in, let him work for his board the first winte1 and go to school. He was incapable of learning, the girl teacher said, but the old farmer kept the lad in school during the winter months, working him on the farm spring and summer. “On the farm the boy did fairly well, although inclined to be lazy. It was learned a long time afterwara that Abner had been in the poor house. His father was a drunken, worthless sort; let his wife die in want, ran away with a showman’s wife and ended up as a suicide in the Chicago River. All this was learned a long time afterward, you see. Ab- ner didn’t have the benefit of his fam- ily record while as a boy, he was struggling to make good in the hus- tling and bustling world. “He quit school at an early day, having mastered the rudiments only. He went from the farm to the woods, which was one step up the ladder to- ward a fortune in those days. As a chore boy and shanty roustabout Ab- ner made good in that he held his clace and kept the wise ones in a roar most of the time over his mis- takes and ridiculous misapplication of words. “T taught a backwoods school at the time and Abner came to me one day with a very serious face and ask- ed to be shown a sum in arithmetic. At figures the boy was remarkably good, while being a perfect dunder- head at all other studies. I was glad to serve the boy, and have never re- gretted that I made it possible for him to gain a bit of knowledge that was to prove of use to him in later life. “Abner followed the lumbering jobs for several seasons, working in the woods winters, filling a small place in the mill during the open season. The young fellow’s opportunity came when his employer lost a valuable horse. The animal had been left for pasture with a farmer. One night the horse came up missing, and it was soon ‘earned that it had been stolen. The best detectives in the county were put upon the case. Time ran on for several weeks and noth- ing came of it, although Mr. Sea- bright offered a very tempting re- ward. “One day an awkward looking youth of 20 walked into the pres- ence of the big lumberman and ask- ed if he might have a word with him. The big man regarded his visitor cu- riously, wondering what a guy like this one could possibly want with him. ‘I think I know who stole your hoss, Mr. Seabright,’ said the young fellow, ‘and I thought you might be willing to let me off for a while so that I can get the hoss back again.’ The lumberman smilingly gave his consent, not remembering that the awkward youngster was in his em- ploy. “Thank you, sir,’ said Abner, shuf- fling out. Seabright thought no more of the incident until nearly a_ fort- night later when he stood in front of the mill blacksmith shop talking with one of his employes, when a horse cantered up and an awkward young man dismounted. The lumber- man uttered an ejaculation on seeing before ‘him the horse stolen more than a month before. ‘I got your hoss, Mr. Seabright; this is him, ain’t it?? It proved to be the stolen horse, all right, a valuable beast and a pet of his daughter’s. “The animal was led to his stall amid the rejoicing of the lumber- man’s family, his daughter Erma in particular, after which Seabright call- ed Abner to him in his office, from the boy’s lips learning of his trip up to the head waters of the river, where he had found the horse and se- cured the arrest of the thief.” “But you don’t tell me that Abner caught the thief as well?” cried the storekeeper. “That’s exactly what I do tell you, Mr. Davids,’ and the schooimaster laughed. “You see, Abner was not such a gosling about everything as he had been about book learning. He had a natural adpatability to detective work. It’s with that as with other callings, Davids, a matter that no amount of culture can give—Nature alone gives keenness and_ detective instinct.” “T think perhaps Tom.” you are right, “IT know I am right—” “But how did the young fellow get on to the thief?” “Simply by keeping his eyes and ears open. He spotted every sus- picious character; watched all the teams passing up and down the river road; listened to confabs between woodsmen; got in the habit of going among the strangers who happened along at the little tavern nearby and finally caught some very important secrets that led him directly into the den where the horse thief had secret- | ed his stolen animal. “Abner had lined up his evidence in such a manner that he secured the conviction of the thief at the next term of court. After that the youth was better treated—but I see you must go, Davids. I will just say that Abner made good after that; has been a most competent county sherift for years, and is now a man of im- portance in his community; he is past midddle age, with an _ interesting home and family, and now has his eye out for something better—a State of- fice of importance. As I said at the outset, you never can tell what’s in a man until he is tried out.” Old Timer. —__~++>—__ The lights of the world never tell you to watch their smoke. —_+-+>—__—_ It is easy to offend people have no use for you. who BSS ecunne: aD Oe Mail orders to W.F. McLAUGHLIN & CO, Chicago We Can Deliver Promptly Any of our regular stock cases We have 1,500 on hand ready to ship Write for catalog and prices WILMARTH SHOW CASE CO. 936 Jefferson Ave. Grand Rapids, Mich. Downtown showroom in Grand Rapids at 58 S. Ionia St. Detroit Salesroom— 40 Broadway “MORGAN” Trade Mark. Registered. Sweet Juice Hard Cider Boiled Cider and Vinegar See Grocery Price Current John C. Morgan Co. Traverse City, Mich. USE THE DISTANCE SERVICE MICHIGAN STATE | TELEPHONE CO. ede eee Just suppose you were in the Kitchen and want- ed to make a des- ~\sert and make it inabkurrytoo. A tapioca pudding would be nice but youcouldn’t make it of pearl tapioca because you didn’t think to put it to lf you bad y soak the night before. MINUTE TAPIOCA you would be all right, because it doesn't need to besoaked. In fifteen minutes from the time it is taken from the package it is ready to serve. Besides, the pudding is net gummy or lumpy. One package will make six full quarts. Then suppose you instruct your clerks to tell this to every lady upon whom they wait to-day, and let them know why MINUTE TAPIOCA is better than the other kind. The quality of the product is such that they'll thank you for the suggestion. Don’t forget that you gain too. There’s better than an ordinary profit in it. Have you used Minute Tapioca in your own home? Send us your job- ber’s name and you'll get a package totry. Do you know what tapioca comes from and bow it is made? When writing for the package ask for ‘The Story of Tapioca’. It’s free. MINUTE TAPIOCA CO., 223 W. Main St., Orange, Mass. ment. should be MORE. ANOTHER ANNUAL The FIFTEENTH of the Citizens Telephone Company. large GROWTH of SYSTEM and INCOME. Another year of PAYMENT of quarterly DIVIDENDS, aggregating $273,000. Directors and officers were unanimously re-elected. Of the eleven directors, eight have served the company since its original or- ganization in 1895, an indication of satisfied stockholders and successful manage- July 1, 1896, service began with 832 phones in this city (other system then had 1,471 phones); now there are 10,964 in our Exchange. GROWTH continues (112 more telephones in this city Exchange Sept. Zi than on Sept. 1.) More than 3,500 STOCKHOLDERS in the company, and there Another year of marked, Get further facts about it from the Secretary of the Company. ( i Py & IP SEALED BOXES! | + 2" poxes-G60in case (120'2*) ‘cs 5'>poxes- 24incase (120'2*) frites BEST SUGAR FOR | TEA AND COFFEE! 28 MICHIGAN TRADESMAN October 26, 1910 WHY PRODUCE IS HIGH. Old Grocer Says People Themselves Are To Blame. Written for the Tradesman. “How’s butter?” asked the tomer. “Thirty-six.” “And eggs?” “Thirty. “T should think,’ growled the cus- tomer, “that you would be ashamed to look a friend in the face.” cus- “I don’t seem to be,” observed the grocer. The customer snapped out an order and started for the door, then turned back and frowned at the grocer. “I'd like to know who fixes these prices?” he said. “Who’s got the nerve to put butter up to thirty-six and eggs up to thirty?” “The consumers fix the prices,” re- plied the merchant. “Consumers like you and a dozen more on this street.’ The customer eyed the grocer as if suspicious that he was being made the subject of a joke. “T’d like to know how,” he finally said, seeing that the dealer was per- fectly sincere in the statement. “T’ll tell you was the re- ply. “Where have you been buying your butter of late?” “Of Chet Brown.” “Lives out south here?” “That is the man.’ “TIow much have you been paying him?” “Thirty cents.” how,” “Why didn’t you buy of him to- day? He was in town early this morning with a lot of butter and eggs.” “Because he didn’t deliver them— confound him. He didn’t keep his word with me, or the others on the street.” “T'll tell you why he didn’t keep his word.” said the grocer. “He didn’t want to bother to peddle from house to house.” “What did he work up the trade for, then?” “To work up prices. These farmers are getting foxy. They are taking a hand in fixing prices.” “What's the customer. anshwer?” asked the “When you bargained with him for butter,’ *began the grocer, “you agreed to pay him the retail price, didn’t you?” “Of course I did.” “Of course you did and so did the others. You paid him thirty cents when I was selling it for twenty- eight. You didn’t know what the price was, but he said it and you paid it.” “T don’t doubt that he swindled me, but I expect that.” “Well, this honest old farmer worked up a butter route at thirty cents. Then he got tired of ped- dling from house, some- times waiting for his pay and brought his butter to me.” “This morning? Did he bring you the butter he had promised to deliv- er to me? I'll quit him, all right.” “Yes, he brought a lot of prime butter here and offered to take part of his pay in groceries if I’d take the lot.” was thirty house to “And you took it for about twenty- five, I suppose?” growled the cus- tomer. “Don’t you ever think that old farmer belongs in a home for the fee- ble-minded,” laughed the grocer. “He knew what he was up to. No, sir, he came in here and put up a talk like this: “ve got a choice lot of dairy butter out on the wagon. Come out and look at it and make a price.’ “So I went out and looked at it, and offered twenty-seven, telling him that I had to sell at thirty. He be- gan climbing into his wagon, but I stopped him, for butter like he had is scarce. “Can get thirty cents for this but- ter, he said, ‘within three blocks of this store. I’ve got my customers, but you may have it at that price. Then, when they come to buy they'll buy other things.’ “In the end I bought his butter at thirty, the same price you had been paying him. Of course I can’t sell it for thirty and pay rent and clerk hire. There’s a waste, too, some- times, and so I’ve got to sell it at thirty-six.” “T hope you'll have it left on your hands,” snarled the customer. ‘But I won't,” laughed the grocer. “IT can take it down to the hotel and to the sanitarium and sell it for thir- ty-six.” “Tt is just a scheme,” the customer said. “Of rourse, a scheme on the part oi the farmer,” agreed the grocer. “It is the same with eggs. You have been paying him thirty cents for eggs. He got me to pay him twenty-eight to- day. Said he hadnt time to go around with his load. I’ve got to put the eggs up to thirty-three to- morrow.” “You bet morrow,” youll put ‘em up to- said the consumer. “Where do you think we people get our mon- ey? I suppose you have an_ idea we've got a plant somewhere and turn it out by the bushel.” “Well .you are the ones who raised the price of butter to-day,” observed the grocer. “I rather think the game has been worked in other parts of the town, for thirty-six is the price.” “T don’t suppose I'll see that farm- er any more,” said the customer. “Don't you worry about that,” was the reply. “You'll see him, all right. just as soon as he accumulates anoth- er load” The customer went away complain- ing about everybody being in a con- spiracy to rob the consumer, and the grecer saw no more of him for a week. Then he came into the store with a red face and a flow of lan- guage which made one think of a lecture by the Peerless One. “What's the grouch the grocer. “Tell you what I’m going to do,” said the customer. “I’m going to call a meeting of consumers at the opera house and help to form a compact against buying from farm wagons.” “That will be nice!” said the gro- cer. “I’m going to get up on the stage and tell ’em just how the consumer is the grist between the mill-stones.” now?” asked “TI rather think,’ submitted the merchant, “that that will not be new. Appears to me that something like that has been said before.” “But I’ve got an illustration that will make ’em sit up and take no- tice,’ said the customer. “Confide it to me,” suggested the dealer. “Well, you know that old hayseed that went back on his bargain with me and sold you my butter?” “Ves, I know him. He’s a deacon in the church out there and belongs to a club formed for the purpose of starving middle men to death.” “IT should say so! Do you know what he ‘had the nerve to do to me to-day? You couldn’t guess in a month.” “Qh, yes, I think I can guess.” “Well, out with it.” “He came to your house with a load of butter and eggs.” “Righto!” “And he said you had agreed to pay him the retail price.” “That’s what he did.” “And he said butter was thirty-six at my store and eggs thirty-three.” “That’s just what he did.” “And you paid the prices’ he asked?” “Not!” was the reply. “I told him that he had just one minute to get out of my doorway, as I was going to throw a shoe out there, with a large, heavy foot in it. That’s what I said to him. Did he come here?” “Of course he came here. He said he could sell his butter for thirty-six and his eggs for thirty-three, but did | not want to take the time to peddle "em over the city. He said he had the customers waiting for them, and that they’d have to buy of me if he failed to deliver.” “Now, what do you think of that for an old hayseed? He ought to be weighing sugar for the trust down on a Williamsburg dock. Well, 1 suppose you bought at thirty-six and will put the price up to forty?” “My delivery man saw him going over his route,” observed the mer- chant, “and saw that he was making no sales. So I told him I did not believe he had any customers at the prices he quoted. He went away an- gry, but some other grocer will be- lieve that people are willing to pay thirty-six for butter and thirty-three for eggs and will do him.” “Well,” snarled the customer, “you grocers ought to know how to buy.” “We do know to buy, was he reply, “but we can’t buy prime business with how t butter and eggs when our customers are willing to pay producers more afford to. 6 1t is alll’ ot a piece with sending away for your Sugar, and tea, and coffee. and You pay top prices to out- siders without kicking, and get poor goods at that. but you lay the high cost of living to the retailer you nev- er patronize when you can buy else- where. Now, you can see for your- self that you fellows on this street helped to raise the price of butter six cents last week. I have a trade that demands that sort of butter and I had to buy of the farmer, who, of course, wouldn’t sell to me for less than we can spices. than you were paying. You patronize the regular dealers and let outside fellows alone and you'l do better.” The consumer is wondering if the grocer is not right. Afred B. Tozer. See Cash or Credit. It would be a business of pure de- light if a man handed you real mon- ey every time he traded with you, but there are that could have been made cash sales numbers of accounts if half the energy were spent in per- suading the customer to pay cash that ultimately is spent in trying by some means to make him complete his end of the trade. Get acquainted with your customer before you make him a price, not after you have land- ed the business. Learn whether he has the money or not, and show al! the enthusiasm you can in his affairs. Tf he wants credit make your figures a little higher than those at which you are really willing to sell. Show him that you are ready to knock off for cash considerably more than the interest he will have to pay his bank- er for six months on the amount of the bill at the usual rate: ff ithe wants you to lend him your invested money show him in plain figures where he can actually save money by borrowing from those who are in the business of lending money. If he feels that his obligation to pay you is going to be just the same as his obligation to pay the banker he wil! certainly make an honest effort to save the money you offer him. Ex- haust every possibility of getting cash before you think of extending credit. When it is really necessary to put an account on your books you will only get the. surest and most prompt settlements after you have impressed on the credit customer some of your own earnestness and made him carry away from your yard a deep appreciation of the fact that he has entered into a contract and undertaken something of genuine im- portance. To do this diplomatically will test your ability as a salesman, but if you are not a salesman you should not attempt to sell lumber. If the determination to do business this way and no other is always maintained there will be absolutely no reason for “bad” accounts being on your books and all your energy ‘an be directed to the prompt ana susinesslike change to cash of the understanding you made with your customer. When you go out to col- lect you won’t go with the feeling that you are asking a man for mon- ey, but that you are asking him to fulfill his end of a trade about which there was a complete understanding. The collection is really made when the sale is made, no matter whether the actual cash changes hands or not and the manager’s keen appreciation of this fact will alone keep it true — Northwestern Lumberman. —_—_+>>_____ Had Done It Too. Knicker—Banking interests some- times buy what they don’t want, to avert a panic. Bocker—As I buy my wife a dress. ——_+>____ You never lead men into truth by using it as a whip. \ } i October 26, 1910 MICHIGAN TRADESMAN \ yy S WH Ly = n tt — The Best Clerks Are Found Where National Cash Registers Are Used A National makes a good clerk, because it makes him responsible for everything he does. He must be careful, honest, accurate, courteous and ambitious. If he does not possess these qualities the merchant doesn’t want him. The National Cash Register tells the merchant which is his best clerk; which clerk sells the most goods; waits on the most customers; makes the fewest mistakes. It provides an incentive for the good clerk and ‘‘weeds” out the poor clerk. Good clerks are salesmen. They draw and hold trade to the store. Put a National Cash Register in your store. A better sales force, no mistakes and losses, more customers, and a bigger business will result. Over 800,000 Nationals in use. Prices as low as $15.00. Send for catalogue showing pictures and prices and explaining the greater values. it will not obligate you in any way. The National Cash Register Co. 16 N. Division St., Grand Rapids; 79 Woodward Ave., Detroit Executive Offices: Dayton, Ohio Salesrooms: No. 225 Detail Adder Price $30 00 Detail adder with all Jatest improvements. 20 keys registering from 5c to $1.95, or from Ic to $1.99 No. 420 Total Adder Price $75.00 Total adder with all latest improvements. Keys registering from ic to $9.99. 27 amount 4 special keys as No. 1054 al Total Adder Detail Strip Printer ian aes cimis } Drawer Operated Price $80.00 Total adder, drawer operated, with all latest improvements; prints each sale on a strip of paper. 32 amouat keys registering from Ic to $59.99, or 5c to $59.95. 5 special keys No. 416 Total Adder Detail Strip Printer Price $100.00 25 amount Total Adder with all latest improvements. keys registering from Ic to $7.99. No-sale key. Prints record of all sales on detail strip 80 MICHIGAN TRADESMAN October 26, 1910 MAKING GOOD ROADS. the possible utilization of naturally acid lands that occupy extensive How One New York County Keeps|areas in the Eastern United | States, Its Roads in Condition. to produce the delicious blueberry or Up in Orleans county a State road|some other crop that thrives in acid was opened two years ago running | soils. from Albion seven miles north to| The Department has found by ex: Waterport. The country through|periment how blueberries differ from which it passes is rich farming coun- ordinary plants in their methods of trv and an immense volume of traf-|nutrition and in their soil require- fic customarily passes over the road.|ments, and by means of this knowl- Thousands of barrels of apples form jedge it has worked out a system of a little item in heavy teaming which | pit culture under which these plants it has to bear. The road was well |attain a development beyond all pre- built but like every other, threatened | vious expectations. The failure here- to break up rapidly as soon as the |tofore of attempts to cultivate blue- top dressing was removed. So last berries commercially as a market fall a determined effort to better the |fruit appears to be due to a misun- conditions resulted in the road’s be- derstanding of the soil requirements ing oiled and a top dressing of grav-|of the plants, which, as these ex- el spread over the oil as soon as it|periments show, are radically differ- was placed. It was expected that this|ent from those of our common culti- would do, but this summer’s traffic|vated plants. soon showed that further treatment) The market would gladly pay a was necessary. higher price for cultivated blueberries Then the men in charge got busy.|of superior quality. A marked dis- They decided that oil and gravel is|tinction should be made in market not the best treatment in the world quotations between the large plump and they saw instances in which their|blueberry (genus Vaccinium), whose method could be improved. This falllseeds are so small as to be almost they are oiling it again and doing it | unnoticed when they are being eaten, better than ever. That is why they jand the huckleberry (genus Gaylus- are getting results. The first step|sacia), in which the seed is surround- is to take a rotary sweeper such aS!ed by a bony covering like a minute is used in cleaning the streets and |peach pit, which crackles between the sweep the section of the road which |teeth. The failure to make this dis- is ready for oiling. The brush gets|tinction in nomenclature, and the un- down to the rocks forming the foun |sightly condition in which careless dation and sweeps out all dust and|handling often presents the berries refuse. When the rocks are clean, a|to the buyer, are the cause of much big oiling wagon is driven over the |of the failure to appreciate the blue- stretch enough times so that the sur- | berry at its real value. As the blue- face is well spread with heavy dark |berry withstands the rough treat- oil, now familiar everywhere. The oil|ment incident to shipment so much flows fairly easily and spreads out | better than most other berries, with about as fast as it touches the sur-|proper handling it should always face of the road. reach the market in first-class condi- Days before loads of finely crush-|tion, whether shipped from North Car- ed stone have been placed along the|olina to Boston in early June, or road, these being perhaps 25 yards | Nova Scctia to Washington in late apart. The rock is of about a quar- | September, making the blueberry sea- ter or half inch in diameter but is|son cover a period of nearly four well screened so that it is free from | months. dust. As rapidly as the oil is spread To those desiring to experiment a4 team and scraper and men with| with field culture of the swamp blue- wheel barrows are put at the task of berry, whether with wild plants, seed- spreading this stone over the newly |lings, or plants grown from cut- oiled portion. The oil acts as a bind-|tings, two methods of treatment are er, holding the stone down firmly so|suggested, both deduced from the ex- that a surface is formed very much | periments already made. The first like that on Utica’s parkway. The|method, suited to upland soils, is to operation is carried on so rapidly that |set the plants in trenches or separate the oiled parts are kept covered and|holes in well-rotted peat at least a the road at no time is in condition foot in depth, and mulch the surface to annoy those who must travel over well either with leaves or with clean it. There is no delay waiting for the |sand. The excavations should pro- oil to soak in, no fuss with its spat- vide ample space for new growth of tering onto every sort of vehicle. the roots and the peat used may be Consequently there is no damaged |either of the bog or upland type and varnish or clothes or tempers. To should have been rotted for severai treat a road in this manner requires |months before using. The soil should about $500 a mile in expenditure and |afford good drainage, the ideal condi- the services of from six to ten men. tion of the peat about the roots of Such a gang can cover a mile a day the plant being one of continued with good luck. And they certainly moisture during the growing season, make a business-like road in a com-|but with all the free water draining mion sense way.—Utica, N. Y., Press. readily so that thorough aeration of —_>++>—___ the mass of peat is assured. Pointers by the Agricultural Depart-| The second method of field culture ment on Blueberry Culture. suggested is to set the plants in a Washington, D. C. Oct. 1&8—An in-|peat bog after the bog has _ been teresting and significant feature in|drained, turfed and deeply mulched the experiments reported in Bulletin|with sand, just as for cranberry cul- ture, except that no special provision just issued by the U. S. Department 'need be made for rapid flooding of the of Agriculture, is the light shed on bog for winter, and the ground wa- 193, of the Bureau of Plant Industry, ter of the bog might be kept a little lower than is usual with cranberries. Surplus Money Before beginning the work these ex- : ; periments should be carefully studied Will Earn 6% Invested in by any one proposing to undertake the culture of blueberries. BONDS GRAND RAPIDS FIRE INSURANCE AGENCY THE McBAIN AGENCY Write for our offerings E. B. CADWELL & COMPANY BANKERS Grand Rapids, Mich. The Leading Agency | Penobscot Bldg. First Mortgage Security Detroit Kent State Bank Main Office Fountain St. Faciog Monroe Child, Hulswit & Company BANKERS Municipal and Corporation Capital - - : $500.000 Bonds Surplus and Profits - 225,000 i : City, County, Township, School Deposits and Irrigatien Issues 6 Million Dollars Special Department HENRY IDEMA - - -__ President : ; J. A. COVODE - - Vice President aeegee oa — a 3.A.S VERDIER - - . Canter Industrial Securities of Western Michigan. 34% : Long Distance Telephones: Paid on Certificates Citizens 4367 Bell Main 424 Ground Floor Ottawa Street Entrance Michigan Trust Building Grand Rapids You can transact your banking business with us easily by mail. Write us about it if interested. THe OLD Capital $800,000 Surplus $500,000 NATIONAL BANK NO1 CANAL STREET Our Savings Certificates Are better than Government Bonds, because they are just as safe and give you a larger interest return. 3%% if left one year. The Bank Deposits Of This City Have Increased More Than $9,000,000.00 in Seven Years Have YOU increased yours in that proportion? Saving is a personal matter. It is arranging your OUTGO to your INCOME, so there will be a little left, not so much, IT GROWS, IT IS SAFE, IT IS GET-AT- ABLE. You do not regret what you save, but often regret what you spend. If you have an account, build it up. If you have not, start one with us next pay-day. but something. National City Bank Grand Rapids National Bank In process of consolidation to become the Grand Rapids National City Bank Capital $1,000,000 October 26, 1910 A Land of Opportunity. Written for the Tradesman. There are opportunities in this country that apply to no other on the footstool. However political spouters may belittle their own conn- try it remains a fact that this land, under the Stars and Stripes, is the land of the free and the home of the brave. Once upon a time this declar- ation was not quite true. When human slavery darkened our land, and the American made boast in foreign parts, of his grand, free country, the other was wont to point to the southern half of the Ameri- can Union and sneeringly call to the patriotic Yankee’s attention the fact that three million slaves toiled be- neath the lash of white owners. It was a glad day for America when this curse was wiped off the earth, even although it cost oceans of prec- ious blood. I call to mind an incident of my boyhood days when the Southern slave driver was in the ascendancy, when half the Republic acknowledged no law that did not conform to the lash and the auction block for hu- man chattels. It seemed that an American ship, cargoed with negroes stolen from their native Africa, was sailing across the ocean for a South- ern port. The vessel became _be- calmed in mid ocean. Not far away lay another ship fly- ing the British colors. By some means three of the blacks managed to escape from the American ship’s hold and succeeded in launching a small boat, putting out at once to- ward the vessel in the near distance. The fleeing blacks were presently dis- covered and the Yankee Captain or- dered a boat sent in pursuit. The fleeing men (chattels) were too val- uable to be allowed to escape. The race, an exciting one, was witnessed from the decks of both ships. Des- perately the black sons of Africa bent to the oars, realizing what pos- sibilities lay in their reaching the foreign vessel of whose nationality they knew nothing. The fleeing Africans gained the British vessel and were drawn over the side just as the American pur- suers reached the ship. Clambering to the deck of the Englishship, the Yankee officer demanded his proper- ty. This the British Captain refused. “I represent the United States of America!” dramatically exclaimed the American. “Do you see that flag?” pointing to the American ensign; “that, sir, represents the greatest country on earth. Again I demand my property.” With flushing cheek and flashing eyes, the Britisher raised his arm and pointed at his own colors, say- ing tersely: “Go back, sir, go back; you can not have these men—there are no slaves under the British Jack!” How my blood thrilled at the read- ing; not, however, with patriotic pride, but with glad enthusiasm for the mother country which had the courage to defy even the great American Republic where human lib- erty was at stake. We have a right to be thankful that such humiliating scenes are of the past, that the boast of America * MICHIGAN TRADESMAN as being the land of the free is in- deed a truth and not as formerly a bitter, mocking lie. A German lad landed at Castle Garden in the fifties, homeless and quite friendless so far as this coun- try went. He came immediately West, landing in the Michigan wil- derness, which at that time was truly the land of opportunity. He began his first work chopping slabs in one of the millyards at the magnificent wage of $8 per month. Hans Huffman was a faithful hand. The observant eyes of his employer watched his struggles to acquire the language and to make something of himself with quiet approval. The boy made the most of his opportuni- ties. He went to the woods winters, frst as shanty chore boy, then as timber-cutter and sawyer. Having learned these he next took up the whip of an ox teamster, becoming one of the most expert skidders in the woods. Mean time the young German kept his eyes and ears open. The tall pines were not to him the inanimate sticks of the ordinary observer; they were latent with possibilities. He saw in them a gold mine of the future, and laid his plans aecordingly. Having become thoroughly conversant with every minutia of the lumbering busi- ness he reached a foremanship in the woods at a comparatively early age. He wor the confidence and respect of his employers. from the start. Hon- est, faithful and willing, Hans found that his faithfulness counted in his favor, when in later years he went to the old country to visit the land of his birth. This was about the time of the Franco-Prussian War. Hans was taken into custody and might have been landed in the German army but for the swift interference of his employers, who made such repre- sentations through the American Consul as to save young Hans from his threatened fate. After his return to this country his face beamed with one glad smile of satisfaction. “They may say what they choose,” he remarked, “but this is the country after all is said and done. Germany is a splendid old country all right, but America is the place for the poor man, God bless her!” So say we all. Let the political demagogue rant about the ills and moribund conditions that surround us; taking all drawbacks into con- sideration; despite Cannonism on the one hand and Insurgent pessimism on the other, there’s ample hope for our goodly Yankee land, and nobody would willingly exchange it for any other land on the footstool. Our German boy made good from the start. When he passed over a few years since, he had been long a partner in one of the wealthiest lum- bering firms in this good old Peninsu- lar State of ours. J. M. Merrill. ——_+-2->___ It takes a lot of love to hold our children from the snare of luxury. We have recently purchased a large amount of machinery for the improvement and better- ment of our Electrotype Department and are in a position to give the purchaser of electro- types the advantage of any of the so-called new processes now being advertised. Our prices are consistent with the service ren- dered. Any of our customers can prove it. Grand Rapids Electrotype Co. H. L. Adzit, Manager Grand Rapids, Mich 31 FooTe @ Jenks’ COLESIAN’S _< BRAND) High Class Lemon and Vanilla Write for our ‘‘Premotion Offer’’ that combats “Factory to Family’ schemes Insist on getting Coleman’s Extracts from your jobbing grocer, or mail order direct to FOOTE & JENKS, Jackson, Mich. Terpeneless Klingman’s Sample Furniture Co. The Largest Exclusive Retailers of Furniture in America Where quality is first consideration and where you get the best for the price usually charged for the inferiors elsewhere. Don’t hesitate to write us. You will get just as fair treatment as though you were here personally. Corner lonia, Fountain and Division Sts. Opposite Morton House Grand Rapids, Mich. Grand Rapids Show Case Company’s Show Cases and Store Fixtures represent the biggest values for the least expenditure. We manuficture, from the raw ma- terial, the various components of our cases, giving you a better product at lower cost. The factories are equipped with the latest labor-saving, cost-reducing machinery, operated by expert workmen. Our case-makers do not know how to produce inferior work. Their reputation is world-wide. Each piece of our cases i» constructed as care- fully as the most exquisite furniture. Our store designing department is far in advance of any manufacturers or designers of store equipment in the United States. Consult with us, let us plan and equip your store complete. In this we make @ specialty. Write for a cupy of our illustrated catalog. 1t’s free. GRAND RAPIDS SHOW CASE CO. Coldbrook and Ottawa Sts. Grand Rapids, Michigan Branch Factory: Lutke Mfg. Co., Portland, Ore. The Largest Manufacturers of Store Fixtures in the World We Manufacture Public Seating Exclusively Ch h We furnish churches of all denominations, designing and urc es building to harmonize with the general architectural scheme—from the most elaborate carved furniture for the cathedral to the modest seating of a chapel. S h ] The fact that we have furnisheda large majority of the city Cc 00 Ss and district schools throughout the country, speaks volumes for the merits of our school furniture. Excellence of design, construction and materials used and moderate prices, win. We speciaize Lodge Hall and Assembly seating. Lodge Halls Our long experience has given us a knowledge of re- quirements and how to meet them. Many styles in stock and built to order, including the more inexpensive portable chairs, veneer assembly chairs, and luxurious upholstered opera chairs.5 Write Dept. Y. Gmerican Seating Com sala 215 Wabash Ave. CHICAGO, ILL. GRAND RAPIDS NEW YORK BOSTON PHILADELPHIA vA GA TRADESMAN October 26, 1910 i\ RA ox I UEDA 5 AS PLL YY ! Retailers Should Consider Faults of the Foot. A great deal could be done _ to- wards improving conditions in the shoe industry if retailers should se- riously consider grading up the feet | of the people, as well as to grading up their stock, Feet that are not stylish, or, in other words, feet that are ugly in shape, and that are twisted, or bun- ioned by disease, may be made to leok respectable by the skillful _ fit- ting of shoes to them. But they be- come ridiculous if shoes that do not fit are forced them, with the hope of making the feet look stylish. upon The foot is, in many respects, like | the hand. It is well for a person who fits shoes to remember this. If the hand is thin and bony the foot is us- ually likewise. If the hand is well shaped and well rounded the foot is usually likewise. If the hand is fat and podgy the foot is usually likewise. The present fashion of American society does not permit the display of the bare feet, except in such com- munities as have taken Since the foot is always beneath the shoe and shoe clerk who bears dancing. concealed stocking, the in mind that the foot is usually like} the hand, may form his opinion of ' | the beauty, or lack of beauty, of the foot by glancing at the hand. No artist has ever painted a beau- tiful hand encased in glove and has called it beautiful. Nor has any ar- tist painted a picture of a foot clad in a shoe and stocking and called it beautiful. In point of real merit, the foot that is unadorned is best adorned. But since society requires cover its nakedness, it becomes the problem of the shoe and shoe retailer to determine what that something shall be. When the hand is clad a glove is slipped onto it. It fits so smoothly | that any article that fits neatly is commonly spoken of as glove fitting. A hand that is clothed in a glove that fits loses none of its artistic out- lines, although it does lose its deli- cate. natural colors. Now, in ideal shoe fitting, a shoe should be fitted to the foot as is a glove to the hand. If the foot is really artistic and graceful in its lines it will stand the test of a glove fit- ting shoe. But if its big toe joint is swollen, or if there is a corn plaster on its little toe, or if its ankle bones are bulged out, then a glove fitting shoe upon it looks like the clothes of the circus clown who has pacded himselt in the wrong place. to barefoot | artistic | that | something be put onto the foot to} manufacturer | ! Shoe manufacturers do not make ireal glove fitting shoes. They make lthem as trim and as neat, and as soit and as flexible as a glove. The leather is soft. The sole is flexible, like strap leather. The seams are itrimmed close and the stitching is ‘fine. It is ironed down smooth upon ithe last, and the bottom is smartly lfinished so that it looks little and | trim. It is a glove to the foot. | Each shoe goes to market seeking ia foot that it will fit perfectly. Wom- |en come into retail stores, seeking |shoes that will fit their feet perfect- ily. Put how often does the perfect \fcot and the perfect shoe meet? | Some critics would hastily an- | Swer, “Never,” especially if they had | been reading any of the tirades of ithe faddists who are constantly de- | claring that shoemakers do not know jhow to make shoes. But if any re- Itailer will carefully examine his | business he will come to the conclu- ‘sion that he gets the right shoe onto ithe right foot a reasonably large ‘number of times. If he still further business he may also conclude that if his customers would bring him ibetter feet he could shoe them in a better fashion. He has from the shoe manufacturers neat and stylish ishoes that would fit the feet like a i glove. 3ut he realizes that many |feet would not stand the test of be- fitted like a glove. They have ibeen neglected, and abused, and they jare of ugly appearance. Their own- ‘ers blame the shoe retailer if their shoes do not look well, or fit well, jupon their feet, when their own feet are at fault because they won’t stand the test of good shoes.—Boot and | Shoe Recorder. ——_2+~-.>___ Done in Time. In almost every town there is a shoe store which is conceded to be ia leader not only by the customers in the town but by competitive mer- chants also. Nine times out often tne man in this successful business is not |any smarter than his competitors. He |has simply applied all that he knows to his business. He is in the shoe business for all that he can get out of it and he is constantly alive to levery factor which will help him to ‘accomplish his purpose. examines his ling If you will watch this man and his methods you will find that he pays a great deal of attention to the season- | able things. Right now he is care- |fully watching his stock to find out |how each line of shoes is selling. He |checks and rechecks the sales of each particular lot so that he knows just | about how many pairs of each line minute [should sell each week. The RUBBERS NAUGATUCK, CONN., U.S.A. Have you all the rubbers you need? We are selling Glove Brand Rubbers, the best rubbers manufactured, at last spring’s prices, namely, 15 and 5% off the list price, and we are in position to take care of your im- mediate wants promptly. If you use seconds, bear in mind that we can sell you Rhode Island rubbers 5% cheaper than you can buy other seconds, and they are equal in quality to any second quality rubbers on the market. Hirth-Krause Company Grand Rapids, Michigan “Oh say”’ Can’t you see by the Dawn’s early light That Red School House Shoes are all the “go” and have been for forty years? New lasts and patterns add to this attractive line. Nothing more can be done for the quality. Don’t forget we make Men’s and Women’s Shoes. Watson-Plummer Shoe Co. Offices and Our Stockrooms s Factories Monroe and Are in Market St. Dixon Chicago Illinois October 26, 1910 MICHIGAN TRADESMAN he finds that any particular lot is lag- ging behind the others he immediate- ly attempts to increase the sales on this style. It may be that the shoe has not been displayed properly in the window or has not been advertis- ed strongly enough. He tries both methods. If it does not meet the sales he looks to its fitting qualities or to the style features. If he can not do the average business on this lot at $4 he reduces it to $3.50 now rather than hold it all season at $4 and then sell it for $1.98 in January or Febru- ary. If he finds a line of shoes which is selling rapidly he buys heavily on the good widths and sizes. From this close watching of his stock on the shelves he gets a fairly good indica- tion of the style tendencies for the season and you will find almost in- variably that his stock is really the cleanest stock at the end of the sea- son and that he has less need for a clearance sale than any of the other stores in town. He has already had his fall open- ing. Many of his competitors are just planning theirs now—that is just one point he had gained on them. If you will notice his windows to- day you will probably find a number of high cut boots displayed in the men’s window. There will probably be a suggestive show window card calling attention to the suitability of this shoe for outdoor use. Hunters and other men who are out- doors buy this class of footwear from him merely because he suggested it to them at the time they were in the market for the goods. You will find. in this: mer chant’s store that rubbers and warm shoes are ready for immediate sale. Some time ago he had all the old last year’s stock unpacked, cleaned and new pin tickets or string tickets fastened to them. These lots are worked in with others which he has bought for this season’s selling. Such lots of rubbers and warm goods which had to be carried over from last year and which he did not size up for this year are placed in front of the other goods with P. M. marks on them so that they can be worked much off in the early part of the season. This is one of the ways by which he eliminates old stock. This merchant is beginning to show a number of what are common- ly called Christmas slippers. He is devoting valuable space in his win- is not get- direct returns. But along about Christmas time, people who have seen these handsome house slippers in his window will come to his store to buy them because they have previously received the im- pression that his is the store this class of footwear obtained. Near the end of the month you will find a very appropriate Hallow-e’en window display. He is already plan- ning this window and will get it in at just the time when it will do the most good. Other merchants may have also had in mind a similar win- dow and put it off until too late. In fact, this is the secret of this lead- ing merchant’s success. He works no harder than his competitors and he spends no more money in his store dow to them although he ting very many where can best be management yet he makes a better profit out of his shoe business be- cause he does what has to be done at the right time—Shoe and Leather Gazette. _—_—_———oe OS Honor Your Business. It is surprising how many men there are who do not desire their sons or any one else to adopt their calling. But is it wise thus practical- iy to speak ill of your business? It is a good sign when a man is proud of his working or calling. Men are frequently heard finding fault with their particular business, deem- ing themselves unfortunate because fastened to it by the necessity of gaining a livelihood. They thus de- stroy all their efforts in the work and keep shifting from one thing to another until they are finally failures in life. A man-should put his heart into everything he does. There is no pro- fession that has not its peculiar No man can es- cape annoyance by changing his busi- ness. There is not any mechanical business altogether agreeable. Com-~- merce is affected, like all other pur- suits, with trials and unwelcome du- ties. It is unwise for a man to search out the frets and burdens of his calling and give his mind every day to a consideration of them. They are inevitable. Brooding over them only gives them strength. Every one should adopt his own business and identify it with pleasant associa- tions. Honor your business.—The Shoe Merchant. ————_+-~-~»—__— — The Pleasure of Work. Business is by far the most inter- esting game that we can play, indeed, the game ered, in which case forms only a part, but a most important part of that greater game of life. Sir Thomas Lipton has in ‘his office cares and vexations. very unless, of ‘life is consid- business a caption, ‘The greatest fun is work;” and I. myself thoroughly agree with this sentiment if the work is accompanied by thought and interest. Life should certainly be given up to some accomplishment, and without it, it really becomes a serious ques- tion as to whether Mr. Mallock’s “Ts life worth living?” should be an- swered in positive or not. But with an object, with a well thought out, intelligent. carefully planned ob- ject sufficiently far ahead so that one can not overtake it too quickly, with the daily progress toward the accom- plishment of this object imminent, then as this object gets nearer, the ability to replace the target ther away, and strive to reach it—with all these things as the daily secupation of the mind and body, life certainly is worth living. It would have been a much simpler thing for me to ‘have remained a re- tired business man than to have come to London to play this game, but in one case my life would have been ex- tremely prosaic, while on the other hand it is filled with interest, excite- ment and pleasure, and I may say, with a carefully thought out plan daily reaching nearer its object—H. G. Selfridge. the with far- again A stylish boy’s shoe made in our factory from the best Velour Calf. One that will stand some grief. With proper care it won’t be out-worn before it’s out-grown. Rindge, Kalmbach, Logie & Co., Ltd. Grand Rapids, Mich. > ES Any Healthy Boy or girl either for that matter, needs stout rubbers. If you have a few customers of this ‘‘slam their rubbers to pieces in a week” character, you need the Wales Goodyear Climax Brand Rubbers to take care of them, because every time a boy or girl wears out sooner-than- expected a pair of rubbers bought at your store, it lessens your hold on the trade of the family that boy or girl be- longs to. The Climax Bear Brand rolled or plain edge rubbers have fairly won their reputation as one of the longest wearing rubbers ever made. Bear Brand Rubbers are shipped the day we receive your order if it comes in before 3 P. M. Herold=-Bertsch Shoe Co. Grand Rapids, Mich. Distributors of Wales Goodyear Rubbers Makers of the Famous ‘s‘Bertsch’’ and «‘H B Hard Pan’”’ Shoes 34 MICHIGAN TRADESMAN October 26, 1910 SOMETHING DIFFERENT. The Business Man’s Success Lies Within Himself. Written for the Tradesman Upward and onward to something different and something better is the voice within every man who is fill- ed with real enthusiasm. We should be so successful with our onward march that our customers will always be looking for something new and interesting. When we have proven that we are really up and doing something the an- nouncement need not be published in the newspapers. The people—our cus- tomers-—will attend to that. Tf all of our actions and opinions for the welfare of our trade are prop- erly and intelligently handled we will have no difficulty in getting the atten- tion of the public and drawing the crowds. The great variety of personal dis- play that is before the public makes the people love a man who can show himself to be really a very clever man. Do not pay too much atten- tion to your window display until you have corrected your own “make up.” We are easily read by the passing public, so let us do something differ- ent and something better and have people talking on the right subject concerning our business. People will talk, so have them talking in favor of your interest. We go on making blunders every day and we are very uncomfortable Half of the blunders are caused by our failure to do things just as we are told to do them. We allow ourselves to shirk our work to-day and leave the task This is the biggest blunder one can make. “After-a-while” is a thought that will bring us more trouble than “! will do it now.” Begin to-day to do the things of to-day. on account of them. to be performed to-morrow. Do not let us become stingy. Let us use our brains and hands for the around us. We employers ought to do all we can for those working for us and benefit of those in and they ought to take the example and return the favor. Too many of us retailers forget our employes and do not treat them right, and for that reason they get careless about their work. If we expect any extra work from our employes we ought to be willing to go a little out of our way to please them. We should not blind ourselves to our own mistakes. Our employes are possessing as much feeling as we and they have just as much knowledge as to what is right and wrong. If we wish to have the right thing done we must do right ourselves. Do not let us be too stingy. Our clerks know how much profit we are taking from the community and we human beings, ought to govern ourselves according- ly. Let us use our brains and hands for the pleasure of our help and they will surely do likewise. With each and every opportunity there comes a full set of carving tools. Every successful man can fully explain just how he had to chisel out his own business career. He alone knows how many tools were in the set and just how they had to be sharpened. The progress of the business world never came in arush. We have been working slowly for a great number of years, and we poor fellows who think that we can get rich in a few years retailing merchandise are going to be greatly deceived if we do not take time to sharpen our tools—our intellect. What kind of tools have you to work with? Show me your tool chest and I will tell you whether or not you are going to win. Did you ever stop. to think that thought can and does penetrate be- yond our own senses? Our business thoughts are like the eagles that fly aloft—soaring the mighty heights of success for others—and they are car- trying us along with them only so far, however, as we work with them. It seems as if too many of us re- tailers are only following our noses and never seem to penetrate even the air in and around us. We seem to want to sit still and let the air float as Nature blows it around. We ought ito rise above this idea and let our good, bright and intelligent thoughts do something through us. If we will allow ourselves to be lead I am sure that we will be able to safely pass over many hard places in our way. There is nothing that is too hard for the power back of man. It will move mountains if we get a move on our- selves. If you think there is anything in your way penetrate it with the power of thought. You can if you will. The merchant who is “from Mhis- souri’ or is one of the fellows who must be “shown” before he will act on any suggestion is a good business man, but still we have just lots of fellows who forget that the public at large are all “from Mis- sour!” nowadays. The public is get- ting much wiser and we will have to “show them” just as we wish to be “shown.” among us We ought not to dress up too many dummies in our advertising matter and around on the counters in the store if we want our new customers to come back again. Do not let us be the biggest dummy around the store by thinking that we are wiser than our customers. The embezzler of energy, the rob- ber of efficiency, the burglar of suc cess is the thief of time. Putting things off from time to time is the power of a dishonest thought and it is the thief of time we can not af- ford to entertain. Our mental forces readily respond to a thought that plays with us, a thought that prom- ises rest. but we should be wise and notice the results of our careless way of doing things. We all need rest. ly love to work. None of us real- But, say, my dear brother, how are we going to finish our work if we allow our minds to rob us of our mental strength, which will come to us only through the exercise of our mental muscles? Let us get in the way of doing things that are set before us, and ,do them just as the thoughts sug- gest and not put them off until some other time. Bad habits are not good things for a merchant and the habit of putting things off is as bad as any habit a merchant can cultivate. Too many of us merchants are playing blind man’s buff with our experience. We are made to think we are striking right at the point, or hit- ting the nail on the head when we are deceiving some _ one. Thoughts make us believe that we are real smart if we can overcharge one customer and sell a little less than cost to another. When we learn that one man’s money is as good as another’s and learn to put our business pn a cash, one price to all basis we have learn- ed a valuable lesson. Do not bluff at one thing and run away from anoth- er. Stand up for what is right. Treat all of your customers “on the square” and you will attract thoughts that will help you make success. The trouble with too many of us who fail is that we run away from ourselves. We feel too often that we want to change our environment. We seem to be looking for something dif- ferent. We seem to grow into a shiftless way of doing things and never know the reason why. If we would overpower that appe- tite for a change—just for the sake of change—and settle down, we would soon attract power that would make When our erows tiresome and_ unsatisfactory, just that soon thoughts of making a change comes to mind and if we follow the suggestion it is not long NS a2 SUCCESS. business until we are in the very same condi- tion, for if we can not be with the thought of a slow. and steady growth in one place we will not be satisfied in another, and unsat- ished thoughts will keep us changing satisfied all the time if we do not drive them out of mind. We all should believe in an intelli- gent change, but this shiftless way of doing things causes many failures, Concentration and self-reliance har- nessed with the mental forces in and around us will give us the power of courage, confidence and ability to as- sert our will. Negative thoughts paralyze ambition and deprive us of ‘our ideals and that great desire to accomplish the things we have seen with our soul’s eye. The positive qualities of mind are developed by and through the power of suggestion and with the unwaver- ing faith and purpose we build our business regardless of those who rid- icule and oppose us. The power of suggestion must be controlled. Negative thoughts are suggested to the mind as well as pos- itive ones and only by careful con- centration and self-reliance can we judge what thoughts to act on. When we touch a “live wire” we receive a shock. So it is when live thoughts enter our minds. Some of us almost fall dead when a_ live thought goes through our brains. Liv- ing thoughts are living words and ihey cut deep into some of our af- fairs and they have so much life in them that we can not stand the force. Our business as well as everything else dies off on account of not hav- ing enough of this living force behind it. If we ever expect to make a suc- cess in life we must attract the force running through the live wires that lead all men who are in the front. The trouble with too many of us is we are afraid of the shock. We should not be afraid to go over “the bumps.” Let us be wide awake and fill up on all the live stuff we can gather and use live words in all of our advertising -—- words that are clothed in truth. Do not be ashamed of the truth. What is prosperity? It is simplici- ty in everything. It is living in ac- cordance with the laws of Nature. It is the power that would cause us to throw off all senseless extravagance and break up those ideas that exist in some of our aristocratic cities. The thought of prosperity renounc- es all superfiuities. It tells us that we eat to live and not that we live It Pays To Handle WORK SHOES When you buy shoes you 4in 1. 146-148 Jefferson Ave. and wear well, and you want to buy them at a reasonable price. That is what you get in our shoes. This is the time of the year when you will have call for Sporting Shoes for indoor athletics. want them to look well, fit well We have them in stock. ICHIGAN SHOE COMPAN DETROIT Selling Agents BOSTON RUBBER SHOE CO. sia tenenuitestst a October 26, 1910 MICHIGAN TRADESMAN to eat. Its philosophy is love, sinceri- ty and purity. The pure thought of prosperity will lead men into paths of usefulness and safety. It will teach them to speak frankly, to be clean in thought as well as in mind and body. It will teach the doctrine of pure water instead of strong drink. It will teach how to discard the ex- pensive and luxurious things that cause us so much worry to keep up with. Prosperity touches life at all points and its kindness is absolutely unlimited when we learn its language. Listen for prosperity. It is within you. Edward Miller, Jr. ——-—_ + + No Time For Boasting. Governor Stuart is one of the best story tellers in public life. He eschews tales which have a_ point which might be misinterpreted. Fre- dauently, in his campaigns, he has drawn upon his fund in illustrating a point. Just what parallel was in the following was forgotten: “An Irishman and German were sitting on a pier fishing. Neither gave the other any concern. The Irishman smoked away philosophic- ally at his clay, while the German seemed absorbed in thought or was silently expecting a-bite. “Suddenly the German fell into the water. The splash recalled the Irish- man from his preoccupation. That was all it did, however. He never made a move to offer aid to the man struggling in the stream. “*T can’t swim, said the German as he came up. “*T can’t swim,’ he shouted louder as he came to the surface for the second time. “As he was about to disappear for the third time, the German cried, heartrendingly: ““T can’t sw-i-m.’ ““Tt’s a funny time to boast about it,’ replied the smoker of the clay.” ——_.<-.— —_—_ Empire vs. Hoosier State. He was a pompous New Yorker, and when he_= struck Washington street with his line of talk he was one of the greatest men who ever crossed the Alleghenies. “Why,” he sputtered, “you folks out here are ’way behind the times. In my town we have everything that makes life worth living. We _ have our opera, we have our clever men we have our wonderful buildings, we have the Atlantic Ocean, we have progress, civilization, lovely women, manly men, bewildering and beautiful restaurants, the splendor of which the poets could not have described; mar- velous summer resorts, where a gay galaxy of merrymakers cavort and make the night light with their jests and laughter: we have the mighty captains of finance, who direct the nation’s resources.” The grizzled old street cleaner, who was listening to his airy persiflage, paid heed for a few moments, then he said: “You may have all that, but they’s one thing you ain't got. You ain't got no literachoor, and that’s where us out here in Indianny is strong.” ——_—_-+.—___ Nothing deceives its owner better than pious conceit, Tradesman Company’s Classified List of Poisonous Drugs THE LAW H. S. Sec.9320. Every apothecary, druggist or other person who shall sell and deliver at retail any arsenic, corrosive sublimate, prussic acid or any other substance or liquid usually denominated poisonous, without having the word ‘‘poison’’ and the true name thereof, and the name of some simple antidote, if any is known, written or printed upon a label attached to the vial, box or parcel containing the same, shall be pun- ished by a fine not exceeding $100. To enable druggists and country merchants to meet the requirements of the above statute without going to the expense of putting in a large assortment of labels, we have compiled and classified a list of drugs which are poisonous or become so in overdoses. They are arranged in ourteen groups, with an antidote for each group; that is, an antidote for any of these poisons will be found in some one of these fourteen antidotes. This arrangement will save you money, as it does away with the need of the large variety of antidote labels usually necessary, as with a quantity of each of the fourteen forms you are equipped for the entire list. There are 113 poisonous drugs which must all be labeled as such,. with the proper antidote attached. Any label house will charge you but 14 cents for 250 labels, the smallest amount sold. Cheap enough, at a glance, but did you ever figure it out—113 kinds at 14 cents—$15.82? With our system you get the same results with less detail and for less than one-third the money. By keeping the labels in a handsome oak case they never get mixed up and they do not curl. Price, complete, $4.00. Order direct or through any wholesale house. Tradesman Company sans Sika I RR ERE Ea ORR A aR aE ; # & MICHIGAN TRADESMAN October 26, 1910 +s))) ) STOVES AND HARDWARE E wv le z on ig ho ag : AXE SELLING TIME IS a at that his strenuous use often Show Your Goods and Map Out a) erie Campaign to Sell Them. The sale of axes in the hardware] store is even more regular than the} payment of taxes and the best season | comes with the colder months. best course, localities for axe still an the sale of lumbering 1s such try where dustry. In largely sections axes is confined to the handle« gle and dles are double bit often axes made by the | The | sales are, of acter |}comes to un-jalong to the factory | standard marked of both sin-|tirely different basis of making good and the han-| must be users, | man chips an axe and it may be your ex- nee that from him is returned |more axes than from the city man iwho purchases the cheaper article. A merchant is forced to use great care in replacing goods of this char- and must in every intsance in those sections of the coun-| adapt himself to the circumstances of in-| the individual When the time replaced axes or jobber an en- case. pass these used and with the fact of the who returned it being a good though this handle-making by the old/customer of yours, left entirely in the jack-knife broken-glass-scraper et : sys-| background, you should deal out jus- tem is fast becoming a lost art, due/tice untempered with prejudice or to the increasing scarcity of suitable|mercy. It might be all right to give and to the vastly improved facilities for turning timber in many sections | Jones a new j | axe for the one he had thin if he is a customer hundred dollars a month ground too spending a lat your store, but it is a wrong, too out more carefully shaped factory made handles. Handled axes, however, are the} best sellers for city trade and with} many of the jobbers of to-day main- taining their own axe-handling rooms where experts fit handles of proper} shape to axes of the right weight, we} the handled axe _ trade on the increase. are finding rapidly \xes are one of the hardware store on which 1 advocate advance buying. I have often practiced, to ask the man who made that axe to stand for you hav- ing made yourself a good fellow. Your business may be a little slack in this line, and its betterment is as- sured if you will devote to it a de- lserved portion of your attention just jat this time. items in the] strongly | : ivertising on this seasonable iness found that axe-wants which are an-| ticipated in the very early summer} months usually mean good velvet in the fall and any geod jobber or manu- facturer is glad with fall dating. to accept early orders There are many novel ways of dis- identified Nature that playing axes, with and so closely things of displays are are axes window easily without an outlay of money but little thing to business is quality, as tools. The abuses ag a OE is agent in the know The about the it is outlay of time prin- cipal boost axe with any edge thin. grinder who also an active though I ence that practically tempered axe abuse of axes, from experi any properly can be broken on very cold winter mornings if the way. blow is delivered the wrong Comparatively few axes are return- ed by the city imperfections, customer though he is the who usually buys the cheap axe. The town man has a little kindling to cut or a little wood to split and his limi- tation of real axe needs, for the axe he usually gets. on the other hand, through day man probably white ac- blue The countryman, swings his axe counts red, and after day, and care often become with him an art. He must have quality, and ing and with made|c because of! and its grind-|! i Axe stones, Block out a persistency with and ad- stuff that slow busi- fuel. chains, campaign and start displaying old knots of make will crack the and tor you winter grindstones, axes, handles attention at stock?—The saws, hooks, need and lanterns this season. Iron Age. your How’s your ————e->-__ On Forming Partnerships. in forming a partnership it is nec- essary to use the utmost caution and are. [t is can get by anv two men who successfully together, any more than it is every married couple that will agree. it is necessary, to attain the best re- for partners to pull well to- ¢vether, to work in unison, and more over, any direc- tien ought to be offset with the oth- crs strength in the same matter. If not every along means, suits, one’s weaknesses 1n ene is a free, easy, spending disposi- tion, it behooves that his partner should be a slinations, man of saving, careful in- or to be more exact, those of opposite temperaments, strongly if not too set in their ways, generally trot the best together. Above all it is necessary, if perfect harmony is sought, to keep the women of the iamilies out of the business. Net that women not very successful, sometimes, in a mercantile way, are but let the wives of two partners go nos- about a business and there is go- to be trouble, just as certain as Jealous, ic ing the days roll by. trouble- Lreeding women broken up more partnerships than any other known cause. Those who do. not have enough to do to keep them in their homes the larger part of the time are, also. just exactly the class who breed trouble. Shco them out ci the store and many more partner- ships will prove successful and pleas- ant.—Hardware Reporter. —_2> > Why the Lucky Man Wins. The lucky man generally turns cut to be the one who is always on the job—who attends to business have “as she ought” to be attended to. There is no denying that luck dees seem to favor some men—and there sure is such a thing as luck despite the fact that wiseacres dispute it, but the man is a shortsighted fool who relies on it to pull him through a business or furnish his family with bread. Keep a goin’ all the time and let luck come your way just as fast as it wants to, although too much luck is actually dangerous. many crisis —»++>—____ Fortune Smiles on Hustler. Don’t wait for fortune to smile on Fortune doesn’t smile all the When she does, she usually you. time. favors those who hustle, not those who wait. Acorn Brass Mfg. Co. Chicago Makes Gasoline Lighting Systems and Everything of Metal A Good Investmen: PEANUT ROASTERS and CORN POPPERS. Great Variety, $8.50 to $350.04 EASY TERMS. Catalog Free. KINGERY MFG, CO.,106-108 E. Pearl St.,Cincinnat!,O. Established in 1873 Best Equipped Firm in the State Steam and Water Heating Iron Pipe Fittings and Brass Goods Electrical and Gas Fixtures Galvanized Iron Work The Weatherly Co. 18 Pearl St. Grand Rapids, Mich. Wholesale Hardware oe If you buy anything bearing the brand “OUR TRAVELERS” Remember that it is GUARANTEED by Clark-Weaver Co. Grand Rapids, Michigan of a mistake. Unsolicited Commendation “Glad to see you. house that sends us what we ask for and doesn’t fill us up with something we haven't ordered.” This greeting to our representative on the recent Trade Extension Excursion is indeed gratifying. ship all orders before five o’clock the day received, and our system of checking and re-checking minimizes the chances Such spontaneous appre- ciation of our effort to please will only stimulate us to greater zeal. If its Hardware, we have it. Foster, Stevens & Co. Grand Rapids, Mich. Yours is the We endeavor to ; : 4 i # 4 4 £ : $ i i 4 g ; 4 i 3 ‘ i a : q i October 26, 1910 MICHIGAN TRADESMAN A FRIENDLY CAUTION. Hard, Patient Study and Work the Only Sure Guarantee of Success. Is the evolution of business “psy- chology” passing through the hyster- ical stage? The enquiry is certainiv neither un- generous nor untimely, for it seems zlmost impossible for any writer to approach that subject without incor- porating into the eftort a wild carous- al of distorted visicn. Indeed, one almost grows giddy in contemplating the impossibie “possi- h:lities” presented in such seductive phrase to the cager and_ receptive minds oi young men and young wom- ei entering commercial life. This is especially true of some of the litera- ture sent out by the “psychologicai” schools, and “business” philosophers. The reader is assured that by some hccus-pocus ot latent genius. the modern aspirant fer business honors will spring fully equipped into the arena. No systematic training Is deemed necessary, no familiarity with business principles, no conception of the philosophy of things—simply reckless, wanton desire, coupled with the aggressive ability to crowd some- one else out of position. Nature has her favorites, and has endowed some with special talent, but uniess those endowments are culti- vated and trained into special lines cf achievement, they are of no more value as an asset than an inheritance nat yet available. The writer dis- claims any prompting to induige in destructive criticism or to discourage ambition. His effort 1s simply in- tended as a caution against the grow- ing tendency to instill a false notion of the mental, moral and _ physica! equipment necessary to achieve real success in the commercial world. This effort is not a plea for con servatism and policies that have be- come hoary with age. It simply de- sires to point out the necessity fo developing whatever special qualities an individual may possess along ra- tional, educational lines. There is certainly some value in experience, and however impetuous we may be, however virile, active and ambitious, however highly charged with dyna- mic force—they need intelligent di- rection and old-fashioned develop- iment to give them effective expres sion. Given the upportunity, the boy or cir! possessing the qualities enumer- ated, can win success, but it is cer- ainly a mistake to delay the realiza tion of same with the illusive assur- ance that here are short cuts by which the goal can be reached. In the field of business. aviation is still an unknown science. We may hitch our ambitions to a “star,” but until we evolve some better means olf flight, we will make beiter progress by remaining ot terra firma. The human mind still has its limitations, aud until these restrictions are re- moved and conditions are corre- spendingly changed, we will have to remain within the sphere of rational possibilities; for, after all, prepared- ness to meet any responsibility, what- result of either special talent or genius, but is accomplished only by patient study and close application tc duty. Fidelity to these homely virtues makes the man or woman, end is the only guarantee of promo- tien and ultimate success. Chas. S. Lewis. > Motor and Property Values. it can not be disputed that the inotor car has greatly increased prop- erty values, making accessible remote localities, bringing the city to the farm, and the farmer to the markets. It encourages more time being spent pure air by those contined to ofh- ces under the great stress of modern business. It would be as reasonable and practical to consider abandoning the electric car to return to the horse car, or giving up the steam railroad car to return to the prairie schooner, as to abandon the motor car. The spirit of the age is to keep abreast with the march of progress, and it wouid be difficulc to conceive oi even a banker refusing to make a loan on a_ responsible business merely on the ground that some por- tion of this money might be exchang- ed for an article which has astonish- ed the worid on account of the prac- tical way in which it has effected a marked saving of time, being the equivalent of reducing distance. It is perfectly true perhaps that men have been known to mortgage their homes or to borrow on life insurance poli- cies to buy machines, and as an in- dication of reckiess extravagance and sliftless foolishness such a perform- ance is to be depreciated, but there is no logic in blaming the automobile unaker or his business as the cause of a silly act. As a matter of fact there is less of this going on than some critics would have the public believe. A farm lo- cated an hour from the market reck- ened on the basis of horse travel can be brought one-third nearer in effect by the saving in a practical way of two-thirds of the time necessary to trevel the distance, and why should the privi'ege be refused, or the farm- er censured for employing a modern agent of economy any more than fot the use of the modern seltf-binder 1p the harvesting of his grain.—The Motor News. —_—seoa——__ Leaving the Farm. The census for the State of Ilh- nois will show a decrease in the rural population. This is the prediction of the census officials, who likewise an- ticipate a falling off in the rural pop- ulation of Indiana and Ohio, and pos- sibly other Middle Western States, from which the returns will come in their alphabetical order. The Michi- gan census, which was given out in ladvance of other states om account lof election laws that were to be af- fected, showed a marked falling off in imany of the counties. More recent- ‘ly the decreased showing in Missouri lexcited much comment. Reasons given for the decrease in the rural sections of Illinois, the showing of which is in prospect, are: Improvements in farm machinery. Wealth of the farmers, who, with ever the field of activity, is not the'their large holdings, do not care to divide them into small farms, and | who are sending their boys to the| West to take up new land in the less | settled regions. | The natural “city drift,” about | which so much has been said, also is | an element, but the experts think the | true explanation lies in a combination | of the reasons paragraphed above. It} is pointed out that all the land in Illi-| nois, practically, now is occupied. The | improved farm machinery enables the | farms to be worked without so much | manual help as previously The farmers, seeing the land all | taken up, do not want to break up| their big holdings, as they would) have to if they kept their boys near | home. They are looking ahead to 2 | ereater value of the larger estates. Columbia Batteries, Spark Plugs Gas Engine Accessories and | Electrical Toys C. J. LITSCHER ELECTRIC CO. Grand Rapids, Mich. Brighten | Up Your Store No Brightener on Earth Like American Lighting Systems Brighter than the electric are, cheaper than kerosene. Nothing so adds to the attractiveness of a store as @ bright interior, and any lighting system that you may have in use can well be disearded for the marvelous American Lights. whose economy of operation will save their cost within a short time. We want to tell you more about American Lights, so please drop @ card to WALTER SHANKLAND & CO. 66 N. Ottawa St., Grand Rapids, Mich. Mich. State Agents for American Gas Machine Co. 103 Clark Street Albert Lea, Minn. crease your business. Brown & Sehler Co. Get the “Sun Beam” Line of Goods For Fall and Winter Trade Horse Blankets, Plush Robes, Fur Robes Fur Overcoats, Fur Lined Overcoats Oiled Clothing Cravenette Rain Coats, Rubber Rain Coats Trunks, Suit cases and Bags Gloves and Mittens These goods will satisfy your customers and in- Ask for catalogue. Grand Rapids, Mich. The Handy Press For bailing all kinds of waste Waste Paper Hides and Leather Rags, Rubber Metals $35 and $45 f. o. b. Grand Rapids. Handy Press Co. Your Waste In the Way Something to Make Every Pound of Your Waste Paper Bring , You Good Dollars Increases the profit of the merchant from the day it is introduced. Two sizes. Price, Send for illustrated catalogue 251-263 So. Ionia St. Grand Rapids, Mich. ceca ete tt OTE CC CC CO TT TL AS i : } 4 % “ = : « 38 a STOCK COST NOTHING. How a Salvation Army Branch Made a Good Record. Written for the Tradesman. the people are complaining because those Over in Portugal and Spain in charge of the religious institutions are mixing too much in the commer- Tt is assert ed that exempt from taxation, the payment of dividends, and often the charges of labor, these institutions can. and do, manufacture and place on the market goods at prices with which men who pay for the privilege of doing business can not compete. In other words, church magnates are getting commercial. The people of Spain and Portugal are known to possess deep veneration for the church of their ancestors, and therefore it is certain that it is not the principles of the faith with which they are quarreling. It is the human agencies temporarily in charge of the affairs of the church with which they are at war-—and successful war, judg- ing from the news dispatches. These seople are supporting the churches, and they do not care to. enter into business competition with them any more than the people of Grand Rap- ids who pay the bills of the churches would relish having the Park Con- eregational church, the First Metho- dist church, and others, open up stores on Canal and Monroe streets, or the manufacture of clothing or fur- niture, using capital given them by the public for charitable purposes and cial affairs of the day. occupying buildings on which they paid no taxes. But there is little danger of the Grand Rapids churches going into competition with our business men, for our business men are the financial heads of the churches. It remains for an institution, responsible to no one in this city or State for its acts, to set up. in its feeble way, such com- petition, doing under the guise of charity and receiving as gifts business most of the articles sold. The Tradesman of last week expressed the situation in the following lan- guage: “The Industrial Home is a fraud, masquerading under false colors, be- cause it goes out under the guise and name and auspices of the Salvation Army, soliciting contributions with the understanding that they are to be distributed among the worthy poor, whereas, as a matter of fact, they are disposed of in the highest markets and the money devoted to other purposes than religious instruc- tion. A business house that would undertake to conduct its affairs as the Industrial Home conducts its af- fairs banished from the community and its managers sent to States Prison.” would be It is doubtful whether any set of men who are non-residents of a city and who do not make, under oath, quarterly reports of all money and goods given into their keeping for charitable purposes, should be © per- mitted to solicit alms in a city. No city needs “workers” from London and New York to set up a clearmy house for its charity. And any city can very well dispense with the pres- MICHIGAN ence of outsiders who solicit charity with a brass band and talk ten min- utes about finance to every five min- utes devoted to the salvation of souls. In our very large cities, like New York and Chicago, the Salvation Army is doing a splendid work. Men and women wearing the red badge of the Army, tramp the streets all night in quest of the homeless and the hopeless. The badge of the Army is stronger for protection than a euard of police in the slums of the cities. Young girls in Army uniform enter the vilest saloons and take un- fortunate girls away to clean beds and good food. But there the Army does not aim to become a commercial institution, and it is doubtful if much attention is paid to any work save the care of the suffering, the hungry and those cast out by their supposed to be re- spectable fellows. But it seems that cities of the size of Grand Rapids are used as “feeders” by the head of the Army. It would be interesting to know just how much ready cash has been sent to headquarters since the local branch was established—ready eash placed in their hands for local use. Methods which sometimes nearly approach false pretenses are used to get this money. Here is an illustra- tion from real life: In a Michigan city not long ago the Army secured a large room on a business street for religious worship. The managers of the branch were good business peo- ple. They were also good talkers. They asked the people of the city to give them their old clothing, old books, old shoes, old dishes, old fur- niture, old anything that would be useful to the very poor. Their re- quests were well received and articles of various kinds came in by the cart- load. Then, did the Army managers take this stuff into a back room and fit out men and women with it, as Mel. Trotter does at his mission? Not so you could notice it. They got some rough, knotty lumber—the supposi- tion is that it was given to them— and put up an unpainted wall on the inside of their place of worship, a wall about four feet from the front. This wall was made of cheap boards and looked like the Old Harry. Then they built another wall of rough lumber down one side of the place of worship, leaving an “L” shapea passage to the back of the building. On going into the front door of the “Mission” one would see a passage leading away to the side, and in front of him a battered lumber door, go- ing straight ahead. Did these managers of the branch put their worship appliances in the front room, thus partitioned off? Not that any one ever heard of. They put the articles which had been given to them to distribute to the poor in there and put good, stiff prices on them. They had a second-hand goods store which was a corker for quantity and quality. And all these goods, un- derstand, or a very large share of them, had been given with the under- standing that they were to be given away to the local poor. The meet- ings were held away in behind. TRADESMAN October 26, 1910 ; | Michigan, Ohio And Indiana Merchants have money to pay for They have customers with as what they want. great a purchasing power per capita as any other state. Are you getting all the business you want? The Tradesman can ‘‘put ‘you next” to more pos- sible buyers than any other medium published. The dealers of Michigan, Ohio and Indiana Have e Money and they are willing to spend it. If you want it, put your advertisement in the Tradesman and tell your story. Ifitisa good one and your goods have merit, our sub- scribers are ready to buy. We can not sell your goods, but we can intro- duce you to our people, then it is up to you. We Use the Tradesman, use it right, can help you. and you can not fall down on results. Give us a chance. ; i ' bs enna October 26, 1910 MICHIGAN TRADESMAN Sah ' This competition was not strong enough to excite much comment or opposition on the part of the mer- chants who paid their own money for rent of the stores they occupied, and who paid living wages to their clerks. Perhaps some of the arti- cles were given away, but the agents of the Army who operated the store were being paid to do religious work, and it is not likely that their salaries were sent on from London or New York, either. They should have stuck to their job of saving souls. They certainly appeal to a class the churches do not reach, and, apparent- ly, do not care for. But these managers were foxy, and there is another side to the illus- tration—a good side. They checked criticims in the city where their pine store occupied the center of the place supposed to be devoted to the living God by really assisting. the hungry. Their store was in front and their worship room was away in back where one needed a guide to find it, but their baskets were large. Wondering if their Christmas and Thanksgiving baskets were in line with their clothing scheme, a lady resolved to test them. She went to the headquarters of the Army and found men selling goods, but she broke in on the commercial transac- tions long enough to tell a clerk that she knew of two poor old ladies who ought to have baskets. The clerk lis- tened respectfully, took the names and addresses, and said he would re- fer the matter to the Captain. The lady had an idea that the clerk might forget to tell the Captain, so she kept on going there until she found the Captain—a friendly sort of man, an enthusiast in Army matters, and a fine collector of old clothing. The Captain said he would attend to the matter. The lady then explained that the old ladies were not able to come for their baskets. Never mind, he said, he would send them up. And he did. And such baskets nev- er before went out of a Mission. They were full to the top with chick- en, and roasts, and butter, and can- ned fruit, and bread and only the hungry old ladies know what else. The lady found out about those bas- kets and said she didn’t care if the Army did sell clothing. They gave out big baskets—and big baskets cov- er a multitude of sins. This is the good side of the story. This Captain was next to his job. He was commercial, all right, and, it is said, makes a fine annual report to headquarters but he knew how to get absolution for his sins of finance. The pine store in the house of wor- ship has been torn down now, and one can hear the singing from the street. It may be put up again when cold weather comes on. No one but the Captain knows anything about that. If he keeps on giving out such baskets he will get plenty of clothing. But, honestly, ought he not to give that clothing away? It is given to him to be given away. Or, if he does not care to do that, why does- n’t he devote the money derived from his store to. strictly religious and charitable work? Why should he in- terest himself in any “institution” for which the public will have to furnish money for, and which will always be operated at the expense of the pub- Lied Et headquarters and the main treasury of the Army seems that the are too far away to permit of reports getting back here, and for this reason the opera- tions of the Army, here and in other cities of our size, ought to be con- fined to religious and strictly charita- ble work—charitable work which gives first aid to the needy, leaving such other assistance as may be re- quired to our own citizens. It is within the province of the Salvation Army to do splendid work in the slums—where it first worked. The workers employed by the Army leaders seem eminently qualified for this task of giving first aid to those who are in the down and out class. They are doing work in the large cities which the churches do not at- tempt, and which they could not do if they would. The officers of the Army ought to be content with this. Larger charitable work, such as the founding of institutions, should be left to the business men of the city who supply the building and en- dowment funds. And the Army should be warned by the dispatches from Spain and Portugal, and keep out of commercial life. Alfred B. Tozer. ——_o—.>——__ One Result of High Prices. If any permanent good is to result from the present high cost of living, it will probably come from another direction. Extravagance in living has been the bane of the average Ameri- can, and the recent advance in the price of commodities has made him, against his will, adopt a policy ap- proaching thrift. If the high prices continue until this becomes a habit, much good will have been done—a good commensurate with the cost. The era of waste will have come to an end and an era of saving will have followed it. We have been accus- tomed to the waste not only of food, but of energy and of all other desir- able things, in our mad endeavor to increase the income, while the outgo was allowed to take care of itself. Every American has had innumer- able object lessons in this direction, but has paid no heed. He has seen the foreigner start humbly and live in accordance with his small income, with a view to bettering his future. As time has progressed the native has seen the foreigner become well to do, while he has not gone forward a step. Yet he continues to live ex- travagantly while his naturalized neighbor still lives thriftily, though the proportionate income of the two has been reversed. This is the na- tional disease, but neither its exist- ence nor the cure for it is new, and all the truisms in the world will not change the situation. The contiuued range of prices may force the cure. If so, the disguise will have been torn from the blessing, and it will appear in its naked beauty—New Orleans Times Journal. cf stewardship ever ooo The shortest cut to Heaven is lift- ing some one out of Hell. Read Hiccording Co Cheir Deserts V is sometimes asserted by mercantile ad- vertisers that retailers, as a class, do not We but perhaps some papers are read quite as much as they ought to be, considering how meager they are in matters of vital interest to the retail merchant. read trade papers as they should. think there is merit in this statement, The average trade paper is conducted by a man who has never been b hind the coun- ter and does not know and never will know what the merchant wants and what he ought to have. Its contents is mostly the product of the scissors. The Tradesman has thirty-two practical and successtul retail merchants who write regularly for our paper. They are writing about things that mer- chants want to hear about. They are writing from the standpoint of the merchant instead of from the standpoint of the consumer. Furthermore, every reader of the Trades- man can, if he so desires, become a member of the Tradesman Co-operative Association by agreeing to read our paper regularly every week and to insist on his clerks reading it also. able concessions at our hands, which ties our customers to us with bands of steel. In return for this, he receives valu- The Tradesman is the only trade paper in the United States according to Glen Buck, the noted advertising expert of Chi- cago, which comes up to his ideal of a trade paper, editorially. The average trade paper puts all its effort and energy on its advertis- ing department. The Tradesman centers its energy on its editorial and subscription de- partments and advertising pours in asa nat- ural result. Cradesman Company Publishers | MICHIGAN TRADESMAN October 26, 1910 i — — (2 PP Oereererte)) STHE COMMERCIAL TRAVELEB ‘i AVN SVS SVANAYY) Wuuneeree —_— ~— — = THE OLD MAN. Habits To Which He Owed His Suc- cess. (Second Paper.) I've never forgotten the first boss I ever worked for. People looked with awe upon the tremendous industries he had built up, the tremendous scope of his commercial activities and the chari- astounding magnitude of his ties. which could not be concealed, although he kept them as quiet as He supported a regiment of dependents of one kind and anoth- possible. er. But in business hours and with his employes he was a little grim and ogreish—extremely taciturn. It was said and generally believed that he was one of the brainiest men living. But his lieutenants and inti- mates knew better. I had a chance to learn the truth for I served for a time as one of his secretaries. He started out in life with an average number of good average | brain cells. But he had used every one of them continuously since the day he was turned loose by | to shift for himself. men he employed were far better endowed in the matter of head works than he was. developed every latent possibility that | lay in him by years of ceaseless ef- fort ile met men i business who put up a far more im- posing front and were a heap more brilliant to talk to. But under his taciturn manner, like a coal field be- neath its bed of forest leaves, lay an enormous vein of practical informa- tion—a wide-stretching mass of val- uable facts, which he had accumulat- ed through the never-tiring study of a lifetime. His mental resources were inexhaustible; his knowledge of all the multitudinous branches and de- partments of his different industries was exact and scientific. every day in There was never a time in his busi- ness life when he didn’t know pre- cisely what to do. There was never which preparation had not fitted him to cope. No man could be naturally endow- ed with such a vast fund of knowl- edge. His mastery of affairs was due to everlasting earnestness, self- denial and unremitting application—a lifetime of hard work. We young sprigs in his an occasion with employ only | 1is parents | Many of the| naturally | But he had} One night during a business panic that threw an army out of employ- ment a bunch of us had had a joyous nm ssion with the poker chips at the Q es lub. In the middle of the aftermirth f of laughter and cork popping some one mentioned the old man’s name—and another cursed him as a grouchy old ogre with no appreciation—glasses up—of the joys of life—fill "em up for another round! \ picture rose in my mind of the old man as he probably was at that moment. His bodily presence seemed to emerge from the candles and hov- er over us. I knew well enough what he was doing—for I was one of his secretaries. With his coat off and his hair mussed up and the rem- nants of a hasty lunch on a nearby table, he was toiling away at the big aesk in his office. No relaxation or poker games or lobster a la Newberg lfor him. Not a bit of it—but ever- \lasting work. It was work that had made him what he was—it was work that had enabled him to build up his lenormous industries and_ provide itwenty thousand people with employ- i|ment—-and it was his work late at night at that old desk in the office— \his scheming and planning way past ithe midnight hour, that would keep ithe wheels of his great industries moy- jing during the panic—keep all those itwenty thousand people busy at their |employment—keep the wages flowing jinto their pockets, keep the bread up- |on their tables, the school books in |their children’s hands and joy and |peace in the home itheir evening lamps. And as I thought of all these things could circles around |! wondered if the old man |truly be called an ogre—if work were indeed the abhorrent thing it is usually | pictured to be—and if we young half- ibaked sprigs sitting around that pok- ler table were entirely right in our | philosophy of life? W. C. Holman. ee Boost For Grand Rapids Council No. 181 VU. C. TF. It is a fact that the order of United | Commercial Travelers is the only se- cret fraternal organization in the | world to which traveling men only |are eligible. It is also a fact that it }is the only traveling men’s organiza- jtion in the world that provides a fund jto care for the widows and orphans |of deceased members. The organiza- used to knock off work at half-past | tion is national in its scope, incorpor- five every day with a feeling that we'd been let out of jail. To the devil with work after the whistle had jated in every state where there are local councils and with a reserve fund |of nearly a half million dollars num- blown! We had earned our pay, had-| bering in membership about 60,000 n't we--put in the regular hours andjwith 500 subordinate councils work- all that? Fling off dull care! Away to the social pleasures of the evening! ing under the jurisdiction of the su- ipreme council located at Columbus, Ohio. Michigan now has_ twenty- three subordinate councils with a membership of nearly 2,300. Grand Rapids Council No. 131 though not the oldest in the State is the largest in membership and it is the aim of its members to show the largest in- crease in the State of Michigan dur- ing the fiscal year ending March, 1911. At the September meeting it was voted that the Senior Counselor appoint two captains, each to select nine co-workers comprising teams of ten members to arrange a contest in new members and _ Past Counselor Walter S. Lawton, Grand Chaplain of Michigan was selected as captain of our team, and Past Senior Counselor John D. Martin, member of the Grand executive committee of Michigan, captain of the other team and both teams are working with a zeal and vim and it is the hearty wish of every member of the council to see one hundred or more new mem- bers come within the fold. The teams are made up as follows: Walter S. Lawton, Harry D. Hy- dorn, C. C. Herrick, Frank B. Ewing, Wm. D. Bosman, Chas. C. Perkins, C. G. Walker, W. K. Wilson, F. H. Spurrier, Fred R. May. John D. Martin, Walter F. Ryder, Ferry P. Hanifin, Wilber 5S. Burns, Homer R. Bradfield, J. M. Goldstein, Franklin Pierce, Tom J. Modie, John Horndorp, Orville R. Butler. Every traveling man should for his own and his family’s protection listen to the brother who comes to him to explain some of the benefits derived from being a member of the United Commercial Travelers. Once inside the fold you would never again be on the outside. At the last meeting night a large class was initiated and at every meeting from now on there will be initiations and at the close of each meeting the first Saturday of each month, there is always a side lunch, some music and speaking and in the parlors the ladies play cards during the meeting and then come in for some of the good things to eat. Two other Saturday evenings during each month the council have dancing parties from 8:30 to 12 at their hall and these parties with other social functions put on by the council go a long way toward bringing about better fellowship among the traveling men. The Committee. — That Exceeded the Limit. “What was the tiouble at your house this morning, Johnny?” “Oh, we had an awful time.” “I thought something distressing securing must have happened. Nobody hurt, I hope.” “No, but they come purty near bein’ somebody hurt. Pa got his whiskers cut off last night, because he had a bet on the cubs, and when ma woke up this mornin’ and seen him she said it was a facial trans- mogrification. Pa is purty calm most of the time, but he said nobody could call his face that and expect him to go on carin’ for them.” —_2 2 >—___—_ How we blow when we begin to put on airs! —_—_———>>->--o——————————_ We miss most of our blessings by refusing burdens. Is the Average Man Lacking in Thrift? Some time ago a careful examina- tion was made of the records in New York, Pennsylvania, Ohio and Rhode Island covering estates of nearly 50,- The this examination showed ooo deceased persons. result of that less than 2,000 of the dead ones left indi- vidual estates, the value of which ex- $5,000. The great majority were like butterflies that live brief lives, during which they flit ceeds from flower to flower, and in a moment they passed away and were forgotten. The most of these persons lived care- less lives, although there were some of them who were counted as _ suc- cessful. Certain of them were in business and had large transactions, but when their affairs were finally settled they had remaining less than $5,000. The average man is, it again appears, sadly lacking in thrift and foresight. It would be humorous if the tragic element could be eliminated, but when the question obtrudes _ itself, “What becomes of the families,” there is nothing funny about the 40,000 improvident ones. Think of it! Only five men in every hundred conducted their affairs successfully enough or kept the money they had saved or made safely or had protected their families through the medium of in- surance so their dependents had at the last even so small an income as $5 per week or $250 per annum. If it be true that 90 per cent. of a percentage that approximates 90 per cent. of all business men fail in their enterprises, it is easy to understand the difficulty of building up a success- ful business. Only the few do it. Even when a man makes money it is uncommonly hard to keep it after making it.—Bonds and Mortgages. ‘Truly royal board and kingly furnishment.’’ — SHAKESPEARE. Hotel Livingston Grand Rapids, Mich. Hotel Cody Grand Rapids, Mich. A. B. GARDNER, Mgr. Many improvements have been made in this popular hotel. Hot and cold water have been put in all the rooms. Twenty new rooms have been added, many with private bath. The lobby has been enlarged and beautified, and the dining room moved to the ground floor. The rates remain the same—$2.00, $2.50 and $3.00. American plan. All meals 50c. Sac ARR ean eer sh eit ISR le tektites noms October 26, 1910 MICHIGAN TRADESMAN 41 Late State Items. Detroit—The Warren Motor Co. has increaesd its capital from $100,000 to $300,000. East Jordan—M. A. Harper has sold his bazaar stock to L. F. Leon- ard, who has been in the general merchandise trade at Farwell. Detroit — The Oakland Knitting Company, to manufacture hats, caps, neckties, etc., has been incorporated with $5,000 authorized and $3,000 paid in capital. Detroit—The Embroidery Tracing Pad Co., to manufacture embroidery tracing pads and other specialties, has incorporated with $5,000 author- ized capitalization and $3,130 paid in. Kalamazoo—Articles of incorpora-~ tion of the Clark Engine and Boiler Co. were filed Monday with County Clerk Vosburg for record. The capital stock is $200,000, all paid in in prop- erty. Menominee—The J. W. Wells Company’s new hardwood flooring mill started operations last week. It is a thoroughly up to date mill, will be operated by electric power and employ 125 hands. Traverse City—H. E. Fouch who has been employed as a book-keeper at the Potato Implement plant, has gone to Charlevoix to take a position as book-keeper in the Charlevoix State Savings Bank. Muskegon — A new company been organized under the style of the Calhoun Photo Materials Co., with an authorized capital stock of $1,000, which has been subscribed and $500 paid in in cash. Detroit — The Wolverine Motor Supplies Co. has been incorporated with an authorized capitalization of $2,500, of which $1,900 has been sub- scribed, $900 being paid in in and $1,000 in property. Pontiac—A new company has been organized under the style of the Pontiac Drop Forge Co., with an authorized capitalization of $100,000, of which $50,000 has been subscribed and $25,000 paid in in cash. Muskegon—A new company has been organized under the style of the Muskegon Steel Casting Co., with an authorized capital stock of $30,000, of which $16,000 has and $5,000 paid in in cash. Detroit — The Lodewyck Motor Co. has merged its into a stock company under the same style with an authorized capital stock of $15,000, which has been subscribed, Car stock has cash been subscribed Hydro business $1,750 being paid in in cash and $13,250 in property. Muskegon—The Muskegon Paper Box Co. has merged its business into a stock company under the same style with an authorized capital stock of $3,000, of which $1,800 has been sub- scribed, $500 being paid in in cash and $800 in property. Detroit—The Auto Brass Manu- facturing Co. has merged its business into a stock company under the same style, with an authorized capital stock of $6,000, of which $3,600 has been subscribed, $506 .being paid in in cash and $2,994 in property. Lowell—A new company has been incorporated under the style of the Michigan Bent Rim & Basket Manu- facturing Co., with an authorized capital stock of $15,000, of which $9,000 has been subscribed, $2,000 be- ing paid in in cash and $7,000 in property. Otsego—The storehouse at Bar- deen’s paper mill No. 2 collapsed last week. Fortunately no one was hurt. The building was constructed nine- teen years ago and was built of wood. It is about 300 feet long and was filled full of paper stock, rags, pulp, etc. The heavy weight of the stock caused the sides of the build- ing to be pushed out, the roof fall- ing in wpon the stock. Menominee — Marinette and Me- nominee are much interested in ex- periments with cane sugar now be- ing carried on at Madison. If the ex- periments now being made are a suc- cess it means that the Menominee River Sugar Company will build a big addition and will operate the year around. It may also mean the estab- lishment of a paper mill to utilize the refuse from the cane. Kalamazoo—The business affairs of the Duplex Phonograph Company have been finally wound up. There has been no money available and creditors under the bonds and mort- gages of the defunct company se- cured about 20 per cent. only of their claims. The latter aggregated in the neighborhood of $45,000, and the amount realized from the sale of property was approximately $9,000. ————__ >< ___- The second annual banquet of the Grand Rapids Drug Club will be held at the Hotel Livingston Thurs- day evening, Nov. 10, at 8 o'clock, and ladies are invited. The banquet will be preceded by a business meet- ing at 7 o'clock. The Pure Food Commission will attend the meeting and will explain the State law. Other dates of meeting are Dec. Jan. to atid Feb. <>< Over 200 retail grocers, assisted by the local jobbers, entertained George Schroeder, of the Jas. S. Kirk Co, of Chicago, with a dinner and musi- cal and literary entertainment last Tuesday night in their hall, 15 Canal street. —_____2. >> L. OG. Barber has purch grocery business of Ed. Michigan avenue, and the’ business. He was until recently associated with Glenn De Nise on West Bridge street. —_—__»~-.____ Lockwood & Co., dealers in ters, heretofore a partnership, have incorporated, with a capitalization of $3,000. The company has moved from 40 South Division street to 139 Oakes street. C. W. Ashton, former Chiefof Po- lice of Praveree City, has purchased the grocery business of M. F. Pierce & Son, 523 South Division street, and will move to this city with his family to live. ased_ the Killean, 243 will continue oys- ——_—— oo——— James Gammon, of the grocery de- partment of Peter Smith & Sons, has purchased the controlling interest in a grocery at Sarnia and to take charge. store will leave Saturday —_—__~»?>.——____ C. C. Day has engaged in the gro- cery business at Wayland, the Judson Grocer Co. furnishing the stock. 1 Michigan Potatoes. {Saginaw councils, were in on the Howard City — The Montcalm/good time. county potato crop breaks all former} After a few impromptu speeches e i ¥ ¥ 4 . records this year, the ee rom several members an adjourn- running from 225 to 300 bushels per) : z ee Peri ment was taken to the ball room, acre of perfect stock. Buyers are, : : a a _, ..|where dancing was in order for the coming in here from as far west as Iowa and they declare that they nev-|remainder of the evening. er before have been able to secure 0] fine quality tubers. The price is around 35 cents, but within a few} —_——_+ +> H. Hudson & Co., have bought the Mast at the now } |grocery of C. corner of weeks when the stock gets seasoned, |C oit and Quimby street, and will Montcalm county potatoes are ex- pean the business. pected to demand the highest market i 00009064 price. Beamer Cadillac—Potatoes which are a principal crop in this part of the State Si pl seem bound to bring but a_ small m eC price again this year. At present only 25c is offered in this market. A t Fi | Traverse City—Potatoes dropped ccoun 1 e to 25c per bushel at this place Wed- | oT | Simplest and Traverse City U. wore Cay UC. T Most Economical Traverse City U. C. T. Council, 2 No. 361, held its regular meeting in | Method of Keeping Majestic building, Traverse City, Petit Accounts Saturday evening, Oct. 22, and two | more travelers crossed over the dak) File and 1,000 printed blank pathway. E. Kihnke, of Manistee, hill Heads. .....-....... $2 75 and Henry King were added to the File and 1,000 specially membership, making the total, eighty- printed bill heads...... 3 00 Hhacee:. $ Printed blank bill heads, After the meeting the members of ° per thousand.........-- 1 25 the lodge, with their families, sat Specially printed bill heads, down to a luncheon prepared by per thousand........... 1 50 Chef Murphy, which goes without saying that it was enjoyed by all. Tradesman cian W. Eaton, of Detroit, Brothers $ Grand Rapids. Rodney W. Eaton, of Flint, Downs, Be of Grand Rapids, and L. Miller, of What Is the Good Of good printing? You can probably answer that in a minute when you com- pare good printing with poor. You know the satisfaction of sending out printed matter that is neat, ship-shape and up- to-date in appearance. You know how it impresses you when you receive it from some one else. It has the same effect on your customers, Let us show you what we can do by a judicious admixture of brains and type. Let us help you with your printing. Tradesman Company Grand Rapids MICHIGAN TRADESMAN October 26, 1910 g = = hat 9 (cee ( S > DRUGGISTS SUNDRIES I, By ‘ wi) . IAIN, ce ” 4 i oe on ood = = J 3 ae - = ee = eB 7:8 wai ISS ib ' \ Michigan Board of Pharmacy. President—Wm. A. Dohany, Detroit. Secretary—Ed. J. Rodgers, Port Huron. Treasurer—John J. Campbell, Pigeon. Other Members--Will E. Collins, Owos- so: John PD. Muir. Grand Rapids. Next Meeting—Grand Rapids, Nov. 1D, 16 and 17. Michigan Retail Druggists’ Association. President—C. A. Bugbee, Traverse City. First Vice-President—Fred Brundage, Muskegon. Second Vice-President—C. H. Jongejan, Grand Rapids. Secretary—-H. R. City. Treasurer—Henry Riechel, Grand Rap- ids. Executive Committee—W. C. Kirch- gessner, Grand Rapids; R. A. Abbott. | Muskegon; D. D. Alton, Fremont; S. T. Collins, Hart; Geo. L. Davis, Hamilton. Michigan State Pharmaceutical Associa- ti President—E. E. Calkins, Ann Arbor. c First Vice-President—F. Cahow, Reading. Second Vice-President—W. A. Hyslop. Boyne City. Secretary—M. H. Goodale. Battle Creek. Treasurer—Willis Teisenring, Pontiac. Next Meeting—Battle Creek. Grand Rapids Drug Club. President—Wm. C. Kirchgessner. Vice-President—O. A. Fanckboner. Secretary—Wm. H. Tibbs. Treasurer—Rolland Clark. Executive Committee—Wm. Quigley, Chairman: Henrv Riechel, Theron Forhes. Live Diuggists Should Feature the Candy Line of Trade. It is gratifying to know that candy In the Old Country the workmen commonly buy a few pennies’ worth of sweets, and is supplanting alcoholics. thus satisfy in a wholesome way an) appetite which in previous years was appeased by liquor. The consump- tion of candy is undoubtedly increas- ing, partly because the pure food laws have laid down high require- ments of quality and partly because people have become educated to the hygienic value of pure sweets. Even the army is not without this article of food. which goes to show that a such caramel is intended for the most rugged man chocolate, a cream, or 2 as well as the more refined woman or child. Candy is welcomed more and more in every household, a fact which has not escaped the observation of the drug trade. The most delicious brands in the world are to-day being dis- tributed through the pharmacies of the country, very naturally, since the keen competition of the candy stores makes it necessary for the druggist to carry something better if he expects to get the business. The best lines will be found in the cases of the druggist and the people know it. He is truly out of touch with the times who fails to feature the candy department of his pharmacy. It pays. In this talk on the candy business we desire to emphasize the need ot constant care to prevent deteriora- tion of package chocolates and confec- tions. vance in this respect during the last McDonald, Traverse | There has been a great ad- ‘lew years, so that the phrase “drug- store candies” is no longer a term of disparagement. We have very little ‘report of damage due to the careless- ‘ness of pharmacists in handling such confections, but we realize that too imuch care can not be insisted upon, lto return promptly old or unsatis- ‘factory packages, to protect them 'from sunlight or extreme heat and ‘observe the other points of ordinary |caution in keeping candies. We know that the druggist who us- ‘es a high grade confection and cares lor it properly is sure of a large trade in his neighborhood, especially if he is fortunate enough to secure a brand that his competitors can not buy. By all means secure an exclusive agency in your vicinity if you can. That the drug trade generally is realizing the wisdom of such a course is shown by the increasing prominence given the candy case in up-to-date drug stores. —Bulletin of Pharmacy. —_—_ess—__—_ Cold Creams For Various Uses. Like all other articles, cold creams, although the formulas may sound similar, vary just enough in detail to make one kind more suited than an- other to different conditions of the skin. The simplest kind, composed of \spermaceti, white wax, almond oil and rose water, is merely to nourish tissues and enable the complexion to emain soft and firm. When the skin is actually burned ‘or affected in other ways by the sun, wind or illness, other applications will affect it more favorably. For example, when the skin is inclined to be loose and so dry as to form tiny wrinkles, 2 formula which is more tonic than some others, is composed of three ounces of sweet almond oil, ten grams of bitter almond oil, two erams each of balsam of tolu and benzoin gum and two drops each of essences of lemon and cajeput. To mix the balsam and benzoin are put into the two oils in a bottle and the jar is placed in a warm—not hot—pbath, where it remains for twen- ty-four hours. At the end of that time the clear portion is poured off, first shaking and allowing it to settle, and the essences are added. If the oils are allowed to become hot their value will be ruined. This is true when preparing any cosmetics which contain oils. A balsam, so called in distinction to cream. is specially suited to this season. This preparation is made from two ounces of clear’ honey, strained, one-half ounce each of gly- cerin and rectified spirits, one and one-half drams of pure citric acid and three drops of oil of neroli. | The honey and glycerin should be placed in a china dish which has pre- viously been made hot. The stone then will blend the materials, as they are stirred with a_ silver fork. Pre- viously the acid has been dissolved in the spirits, putting the neroli in aft- erward, and then the two mixtures are combined. The dish must be cold when the spirits are poured in. This is used as any cold cream. The manner of applying such cos- metics has much to do with their ef- ficacy. If the skin is not thoroughly clean when the grease is first put on, that application must be entirely re- moved, or the complexion will have a dingy aspect, and the pores being clogged with the paste of dust and cream, blackheads will probably re- sult. When the skin has been well cleansed first, the cream may remain on, rubbing it in well with a rotary motion. —_——_> 2 >—___— In the Hall of Fame. Edgar Allan Poe has been award- ed a place in New York’s Hall of Fame as one of America’s famous authors. Five years ago when the last vote was taken he received but forty-two votes, while now he ranks with Oliver Wendell Holmes in re- ceiving sixty-nine votes, with Har- riett Beecher Stowe leading the poll with seventy-four. ; “The Raven” is one of the six or seven short poems on which Poe’s fame as a writer of verses chiefly rests. It was written when he was brooding over his own desperate ill- ness and is thoroughly characteristic in theme and treatment. Poe defin- ed poetry as the “rhythmical creation f beauty.” He believed that it was impossible to sustain the poetic mood for long at a time, and consequently that no long poem could be written. An epic, he contended, was but a se- ries of brief poems linked by prose. The poet regarded “The Raven” as his finest poem and critics of his works have ranked it usually with “Wlalume,” “The Bells’ and “Annabel Lee.’ Following are the first and last stanzas of “The Raven”: Once upon a midnight dreary, while I pondered, weak and weary, Over many a quaint and curious vol- ame of forgotten lore, While I nodded, nearly napping, su- denly there came a tapping, As of some one gently rapping, rap- ping at my chamber door. “*Tis some visitor,” I muttered, “tap- ping at my chamber door, Only this and nothing more.” * *K * “Tenore, And the Raven never flitting, still is sitting, still is sitting Jn the pallid bust of Pallas just above my chamber door; And his eyes have all the seeming of a demon’s that is dreanfing, And the lamp-light o’er him stream- ing, throws his shadow on_ the floor: And my soul from out that shadow that lies floating on the floor, Shall be lifted—-nevermore! ——__> >> _____ Nell—That Miss Copleigh is an awfully cold sort of a girl. Belle— Mercy, yes. Why, she’s so _ frigid that wherever she goes on rainy days it snows. As He Heard It. The young man stood hesitating upon the steps until the shrill, girlish voices died away, and Alice opened the door. “Oh! Have you been here long?” she exclaimed. “Only about five minutes,” he re- plied, availing himself in a hesitating manner of her invitation to enter. “Then you heard us?” “Er, well, a little, you know—I really couldn’t help it. I was just about to go, you know—” he stam- mered. ” “About to go—why?” “Thought I might be inopportune, you know. Realize that such things are bound to occur once in a while, you know—really can’t be helped— even most sweet-tempered persons—" “What are you speaking of, Mr. Softleigh?” Alice demanded, suspic- iously. “Why—er—of course I wouldn't have presumed to mention know! My brother and I—every once in a while—we do, really!” “You do, really, what?” “Er—quarrel, you know!” Alice looked coldly out of the win- dow. “When you came,” she said, even- ly, “my sister and I were singing our new duet.” —_—_>++—___ When Love Cut. ILove had cut the two as partners And, as all the rules demand, ‘Jn the deal the happy lover Showed a diamond in his hand. it, you Later, “If there be a reason To divide this man and maid, Now declare it,’ spake the parson, “Boldly call a spade a spade.” Liut hearts was the declaration, And, with none to intervene, lire the parson said, “I double,” I'ather gave away the queen. At this sight rejected suitors, With remarks that were profane, Took to clubs, nor hoped for honors, Since they only nad chicane. ‘Then, by way of consolation, Long they drained the flowing cup, Till no trump, not even Gabriel's, tiad a chance to wake them up. -_-Walter S. Trumbull, in Smart Set. ————— Her Children. “Have you been married, Bridget?” “Twict, mum.” “And have you any children?’ “Vis, mum. I’ve three. One be th’ third wife av me second husband, an’ two be the second wife av me first.” Merchants, Attention Just Opened Alfred Halzman Co. Wholesale Novelties, Post Cards BERT RICKER, Manager A eomplete line of Christmas, New Year. B rthday, Comies, ete. Our stock is not rusty— itisnew. Fancy Christmas Cards from $3 50 der M up. Write for samples or tell us to call on vou anv where in the state. We are located opposite Union Station and fill mail orders promptly. Our prices will in- terest you—ask for them. 42-44 Seuth Ionia Street Grand Rapids, Mich. Citx. Phone 6238 Bell Phone 3690 i eb aban cnisnicahudaniascadinina os Lena October 26, 1910 DRUG PRICE CURRENT san : bee cee 1 50| Rubia Ti Lycopodiu netorum 12@ 14| Vanill A me des 60 # Mm athenecae dvetioum eee @opaiva’ ......... 1 75 Macia ...... @ 170| Saccharum La’s 18@ 20 Zinci Sulph a —S 00 So 6@ 8 clic ......... Olina, Bete 65@ 70| Salaci Benzolcum, Ger.. 70@ 78 Be ence 4 80@5 00|Scillae Co. ...... @ 50|Magnesia, Sulph. 3@ 5 i. 4 50@4 75 Olls ee cana 12|Hrigeron . ’ . seeeee @ 50} Magnesia eee 40@ 50 Carbolicum Meee ae me et 2 35@2 50| Tolutan ... , Sulph. bb] @ 1%| Sapo, G - Tard bbl. gal cio... 7 * vechthitos .....1 00@1 10| Prunus virg .... @ 50|Mannia 8. F. 16@ 85 sane, a @ \Vard’ ae Sens 90@1 00 Hyarecer «+--+ 30 5 Gaultheria ..... 4 80@5 00} Zingib " @ 50|Menthol ........ 3 50@3 75|Sa oo 10@ 12|Linseed, pure raw 1 9. 1 . Nitrocum .....-.. $@ 10|Geranium ... ? OT ca neees @ 50|Morphia, SP Buonymus oe ib eo ol. 5@ 18|Gentian Co. ..... $0 I 4 Myrica Cerifera.. 39|Bromide ....---- 13@ 15|Guiaca ........-- 50 badp Virgini.. ee ss sae — 35|Guiaca ammon .. 60 SS 4 15 | Chlorate ae i2@ a os 50 saanafras,pos0.; Beane He, fi|foaine, coorieas” : ’ extract Potassa, Gitaxi oe 30 Min@? 1... 62.5004 50 e _ actum Potass | Nit w 82|Lobelia ...... 50 ycyrrhiza, Gia... 24 80 s ras opt 7@ 10|Myrrh Lae Glycyrrhiza Potass Nitras 7 4a Voie 60 ficeeloe De: " - Prussiate ......-. 230 a Opil Vomica au Haematox, is ... 18@ 14 Sulphate po : 16@ 18 Opi, Cammphorat 1 50 ee tin .. 1% 16 he Radix Opil, yi arene 2 aematox, %s .. 16 17| Aconitum .....-- 20@ 2b Quassia e Althae ..... 30¢ Cigthdy .....+.+. 50 eee @ sd atany ...-.---- Carbonate Precip. - we oes lo@ 12 — Veal Lae ale o r nae gy oar ul @ a 50 ai Soluble 55| Gentiana po “a. 20 ib asa a po 2 © i. oO sere cuoride 's - Glychrrhiza pv 15 16@ 18 Tolutan wins oa. S e 5| Hellebore, Alb weit | 60 Sulphate, com’l 2 z i a 12@ 15| Valerian ...... 50 Sulphate. com’l, in Hydrastis, Canada @3 00 Veratrum ‘Veride 50 r in bi. oe oat a Eee Can. po @z2 60| Zingiber .....-.-- 60 Sulphate, pure 1 Foas — 2 oa a Miscellaneous ie Ipecac, po -....-2 00@2 In| sete bts NIL MtSH@ 8 oo — oe oe 00 - ppomtinias Spts Nit 4f 34 38 Anthemie a, 50@ 60 ee oe hianatea — _ 0 “a UR line of samples for Holid caria .....- 30@ 85] Rhe ce m po 1291 Z a “mc 8 5 o1day Season are now Fella ee en 1 00@ ntimoni et po T 40 50 di : Baros i bee ec M1 25|Antifebrin .. on 1S la di Gagsia ma ani 1 80@1 90 het, Dy nag ne 00 | Antipyrin: oo, 2 play in Manufacturers Building, Ionia mneveliy ...- 16@ 20|Sclllze. po a oi tras 02 62 stree Canela, velly, ni W@ 20|Senega eens 20% 25| Arsenicum 12 t, upon the second floor. Please write or l alvia’ ofMfcinalts, s Serpentaria De 50@ 55 cl age a 50@2 [ phone u d tele- he eo -.. 20| Smilax, M_...... cane 7 0 Ss an : Uva = ; 25} Calcium C arrange : Te Ue. ' 3a 1d Slmalla offi's H as 48 Calelum cee. a g 2 g for such a time as suits your umm Symplocarpus ... 5@1 50|Calcium Chior, 48 @ 12 convenie Acacia, 1st plocarpus @ 2| Ce » 4 nce, and all : soe Ug Elaine BE we cari eruce af GD wl ss cia, 8rd pkd. @ 35|Zingiber a 9 Capsici Fruc’s po q 22 can have yo Acacia, sifted ats. .@ js /Zineiber 3 5 2|catming No. 0” ga B your order the better we can serve you. Aloe, Barb ...... 22@ 26 Semen Garphyllus . ; O k i a 25| anisum po 22... Qarphyllus | ----. 20@ 22 ur stock is larger and ; Woe, Sgt g | Abianm (provers @? 2 eeteteae : 25 ig g better selected than ever mIAC eee 5h go) Bird, Is -..-.-.-. 4 ¢|Centraria ........ e — maaet 1 75@2 00 oo Sativa ‘a a) Gere a. 50g 8 — aa oe a ia eG 70@ 90|Cera Flava 40 Catechu, 1s ...-- Carui po 15 ..... Dee Cok 42 Yo Catechu, 4s @ 7 Chenopodium ue . eniotorin ene = “ — truly, Cine. Ys g 16 a ie ia oe 12@ 14|Chloral Hyd Crss 1 G1 43 t TAC .-eeee 60@ 6b mium_ .....-- 75@1 00|Chloro’m Squibbs Buphorbfum Dipterix Odora C . = i ‘ Galbanum .....- 40) coeniculum o se = yoaipighr ce 25 Hazeltine & P Gamboge ...po..1 2551 35| Focnuereek po.. 7@ *) Cinchonidin Gein, 89 rug U0., 2ek, _. inchonidine P- ~ oy 4 ’ Gauciacum po 85 @ 35 Lint ...--.eeee. 6@ g| Cocaine : Kino cuiagt po 45¢ g 45 Lint, gra. bol. 5% 6@ 8| Corks list, my 5@3 25 Mastic 00g, @ 18) Pharlaris “Gana'n Tq 90) Creosotum iis Goat ee ee Opium .......:- ( Kapa (01... 20.- G 5 : . 1 2 50@5 60 . be 6| Sete. Pee. SRele cl ag ge| sina Nigra. fe 18] Sa ae BY ac 65 gra .. 9@ 10|Creta, Rubra .... Tragacanth ..... 90@1 00 Spiritus Cudbear ....-+-+- a Herba tee _ D. 2 00@2 50 pair Sulph ..... 39 10 Absinthtum 4 50@7 00 —— ae 25@1 50 ee ese alee 7@ 10 Supaterium oz pk 20 uniperis Co. ..1 75@3 50 mery, all Nos... @ 8 « Lobelia ... oz pK 20 Jee Go oT teat elmore PO 2s @ 6 Majorium aa oe oT eam E poe 10 a é i ao 65 60@ 65 "4 eg OIS ener . alli ..1 75@6 & f u sane ge 2 = 23|Vini Alba ....... 1 eS by| Klake White 11. 20 is Roe 2 Pr = Vini Oporto 1 25@2 00 Fell Ge esas nes g 30 Tanacetum..V.. S ee Tnnacetimn- eo) 32 wxtra yellow sheeps’ 4. Gelatin, French si and Letter Magnesia Florida a we a" Giasears, Mar tes oe ” Ca er Ss oO cassneg, BRS sag gal ccerrtke a aad OO? | She. ene For Sealing Letters, Aifixi a a @ 20|Grass sheeps’ wool oo 1@ 18 g Letters, Aifixing Stamps and G | Carbonate _ 2s eertage aa ance 19 29 eneral Use cee ts ate use. @i 001] Gre esas S 36 Oleum Nassau shee Grana_ Paradisi 2: aoa Cee a eps’ Wool _ veered = gaiatgs pal a = a cleanest and most convenient device of it Pea oe a Duic. 75@ %5| Velvet extra sheeps’ Pe Ammo’l @1 10 ind on the market. ” Arveasics SOS » Nee | ae eames, O° (Beane fe Ger gs in cap dc ae 00 eef, for or 5 n seal 2,000 . ; a Cortex 2 75@2 85 slate use ...... @1 40 Hydrare Ox Ru’m g = it will last several casas 2 sath Fitted with water G an as . so. b+} Acacia ayruee Liat eo gg - 6@ 5 7 is always ready. Ca’ euckceee Be Se See 50 I « Garyophillt ...- 1 s01 40 Aurant! Cortex «. et oo Am. g0@1 00 Price, 75¢ Postpaid to Your Address Chenopadii "TTT 8 16qp4 00 fae oor | @ 60 Iodine, Resubi ..3 00 + 3 Cicemont . pecac .....-.--- @ 60 Iodoforic @3 25 =a a Cantum ian |. 1 76@1 8 os. om eee as 60 Liquor can a 90@4 Hw eee cancaey er eee .f ee es T Me 8 a a RADESMAN COMPANY GRAND RAPIDS, MICH 4t MICHIGAN TRADESMAN October 26, 191) These quotations are carefully corrected weekly, within and are intended tc be correct a liable to change at any time, and country merc market prices at date of purchase. ADVANCED Index to Markets By columaAs Ammonia Axle Grease . oebeebnnveee>® ed pn Baked Beans ..-------: Bath Brick ...--++++:: Bluing Brushes Butter Color .------+-:- Pen peak feed eed bee bt sae ee eee eee ee Candles Canned Goods .--+-+::> Carbon Oils ne Cheese Chewing Gum ..---:++:: Chicory Chocolate Clothes Lines .---++++:: Cocoa : Cocoanut : oo Shells ..--+--++> . Coffee Confections Crackers Cream Tartar ..-----:: 60 69 69 89 D9 DD DD pce nn eeeeee te one ee eee ee 2s 8? . 4 Dried Fruits ....----:- FE Farinaceous Goods ..-- 5 ppl ....----+-2****"*- ; Fish and Oysters ..---- 1 Fishing Tackle ....---- . = Extracts ...- Flou nt Meats pnenneeeeee ee? Gelatine ...--+++e+ees> Grain Bags Grains an es ee nee ee eee * * Matches Meat Extracts ..------ Mince Meat Molasses Mustard ....---+seeeee: Olives Pipes Pickles Playing Cards Potash Provisions ARAAAN Rice ....c-e cece eee ces Salad Dressing .....--- Saleratus Sal Soda 00 00 00 00 00 00 “IAI AI I-33 -1-) ee Ooo eee ee eeereseeeers Vinegar Pe Wicking ...-ccceseseess Woodenware .....+... Wrapping Paper ...... — ooo ; > |cimburger ....... 17 six hours of mailing Soar alg se . eH i Sap Sago ....... @20 t time of going to press. Prices, however, are on ee @ ro hants will have their orders filled at CHEWING GUM =. ean Spruce = eeman’s Pepsin .....- —. — oe = EC ED Best Pepsin ..........- D LIN Best — 5 boxes ..2 . Bleck Jack .........-:- —— Gum Made ... aA Moen Sen 2... 50-5-4.2- Sen Sen Breath Perf 1 00 Wneatan 6.26.65 ee es - ss 55 Spearmint ............ 55 CHICORY a ct oe wiee ee Gis : RAe fc ees MARIS ow. eee ee 5 1 2 Mranck'S .....-...-5-- 7 Geneners ....-....-..- 6 aS AMON Cove ‘an 85 wee Guess & Co.’s : aE 1 ra BE, 75|German’s Sweet ...... 22 12 oz. ovals 2 doz. box. .75 Cove, 21b. ....-- 31 “AXLE GREASE Cove, 1%b., oval .. 1 20 — per chevetee tet coe Frazer's Plums Walter M. Lowney Co. cg — ly Bs . : PAGIAB . ww none se 1 00@2 60) Premium, \s ....... 30 8%1b. tin boxes, 2 doz. 4 25 eS SWEET 101. pails, per doz....6 00 Marrowfat | caaee 95@1 25 CIDER, 15%. pails, per doz....7 2°) Karly June ..... 95@1 2.) oo —— aie 1 25th. pails, per doz. 2 00| Barly I Sifted 1 15@1 & = Mc - et “$4 BAKED BEANS 90 Peaches % Trade barrel, 14 gals 2 75 a . 1 40| Pie ...---------- 90@1 2: | Boiled, per gal ....... . 50) In Mong sa on ee 1 go|N0. 10 size can pie @3 0| Hard, per gal ......... 20 Diaece . BATH BRICK Pimennele Baker’s ee 37 Grated ........ 1 9@2 5 |B Bo ee. a pee aaa —-—....... 95@2 40 | Cleveland |. ve Al BL Yolonial, cue Sawyer’s Pepper Box Pumpkin gg | Colonial, 33 Per Gross _— peer ee 90 | EPPS -s-ee essere eres 42 No. 3. 8 doz. wood bxs 4 0(| Go 1 90| Huyler ..--.eeeee eee ee 45 No. 5. 8 doz, wood bxs 7 00) Fancy 3 50 | Lowney, %S --.--- +e 36 Sawyer Crystal Bag atten: ...-65. 2+. fees te ee 36 Bie 7m Raspberries Rowney, 18 .2......0. = a 4 75 — Salmon von ee ‘Yes a 12 . 1 Carpet sew .. almon ce Sosseeee Ne. 2 fegact 4 sew ..4 25| Col’a River, talls . 2 25| Van Houten, “%s ..-.. ats No. 3 Carpet 3 4 Sola River, flats .... 2 40|)Van Houten, 4s ...... 40 No. 4 Carpet 3 3 Red Alaska ..... 1 6041 75) Van Houten, Is ......- 72 Parlor Gem ..- 4 Pink Alaska .1 20@1 30 woe Rope eteetate = Common Whisk Sctiine Lidl 28 ee 33 Fancy Whisk .... Domestic, “%s .--.--- 2 75 i 4S cece ee eee Warehouse .....+++++ Domestic, % Mus. ..3 50 conan ‘i BRUSHES Nomestic, %& Mus. @i7 Dunham’s ¥%s & Ss oat Scrub French, 4s ...-. 7 14 Dunham’s \%8 ......-. . Solid Back, 8 in......-- 76 French, %8 ....-- = 23 —e 1B 12.2: Solid Back, 11 in. : Shrim UW civ close siese cece = Pointed Mnds ...------ | Standard .......- 90@1 4 COFFEE Stove Succotash BiB nee cine enone Pa g;|Common ..... +++ 10@ 18% No. Dn easiness 1 25 Te 1 00 ao ase aan 6 i6ig ee oo 1 mei 40| GRoI® ------- een reed No — Soouee se 1 00 Strawberries Santos oe 1 80| Standard .......... Common ......... 12@18% Ee 1 70| Fancy ......----+++ Reir coke 14% Ma Bo ei eee oe 1 90 Tomatoes WIPO 820k ee _ ee Orgbt 101 MAEy oso cnsose- ones 19 ee eT dh 2 a ee ag 90| Peaberry ......se---e0- eT Mancy ....../.-.5- 1 40 Maracaibo er g|No. 10 ........5. Or Ola... eee 16 PEE, CE kettle le DIOR eee eee se ee 9 oe Me 8% CARBON ois Choice caer i eo 20 arrels de se GOODS Perfection ......- @ 948| Choice ......-.-+-+-+-: 16% pples D. S. Gasoline ... o* Maney «....5--.------ 19 @190|Gas Machine ... Us Guatemala esc. 3 2008 50 Deodor'd ——e @ity CMR goes nee ean 15 ee a Yylinder .....-- ; Binckworrice as 90 Engine eee 16 on onan Java 7 Le wise sa pene oe ole S03 oss alm 6 RAL I ft eee eee one sh er eee tt ete St fob Jards gallons @5 00) Sack. winter -.- 84 @ Fancy go ene 17 a CEREALS ee 35 _— Breakfast Foods CC se 31 ee ct ee 85@1 30} Roar Food Pettijohns 1 90 P oe cee es 95] Cream of Wheat 36 2% 4 50| arabian .........------ 21 tring ...---5.---5 70@1 15 wige-O-See 36 Kes. ..2 85 cicieae Be aie 75@1 25 Post Toasties T No. 2 New York Basis Blueberries 24 pKgs. .-.eeeee 80) Arbuckle .........-+- 16 75 Standard ...------- 1 35 Post Toasties T No. 3 Ten eee 16 25 Gallon Pe i eace 6 50 36 pkgs oi eee 2 80 McLaughlin’s XXXX Brook Trout Apetiao Scent, 24 pk 3 ‘2 McLenghlin’ = — , . ; pac 1 90 PRES. -eeseceee to retailers only ail al en Grape Nuts, 2 doz. a ‘0/orders direct to W. F. er 1 00@1 28 Malta Vita, 36 ltb. ....2 85 Mclaughlin & Co.. Chica- Little Neck, 11. 1 00@% 2) wapl-Flake, 24 1fb...2 70/g tattle Neck. 21. : Pillsbury’s Vitos, 3 dz. 4 25 Extract Ciam_ Bouillon Ralston Health Food Holland, % gro boxes 95 Burnham's % pt. ...-- 2 25 Vi ee 50] Felix, % KROES -.--.--- Burnham’s pts. .....- 7. saxon Wheat Food, 24 Hummel's foil, js Ero. | 85 Burnham’s ats. ...----750) pkgs. ........--. Hummel's tin. gro. Cherries Shred Wheat Biscuit, RACKERS. .» Red Standards @1 40 PKES. .---eeeeee 0} National Biscuit Company White @1 40} Kelloggs ‘oasted Corn Brand oo 7 Flakes, 36 pkgs in cs. 2 80 Butter air Sore 90@1 00 Vigor, 36 pkgs. ...-.---2 15(N. B.C. Sq. bbl 64% b et aan 1 oval 10] Voigt Cream Flakes 3 80 | Séyraour, Rd. bbl 6% b re 9@1 Pl Zest, 20 GID. ......---- 410 Sg ee Rolled Oats won GS. bere 6 French Pone Rolled Avena, bbls. ® 00) Select ......-..:------« 9 Monbadon | (Natural) Steel Cut, 100 tT. sks. 2 75,Saratoga Flakes ...... 18 pr ome = =) 1 Monarch, bol: ....-..-- 4 75|Zephyrette ........--+- 18 Gooseberries Monarch, 90 tb. sacks 2 25 Oyster No. 10 .-...-e seer reese 6 00| Quaker, 18 Regular ..1 45|N. B.C. Rd. ” bbl 6% bx 6 Hominy Quaker, 20 Family ..4 00}/Gem, bbl, 6% boxes ....6 Standard ae oes 85 Cracked Wheat a Faust ao Oe a 8 Merle 3 ce ee a . wie Poe cee ee ee eee :> 24 2tb. packages ...... 2 50 — ee : Plonte’ Tails ne 2 75 CATSUP Qe ioe Oe ackerel Columbia, 25 pts. ..... 4151 fet Biscuit |... 18 Mustard, Mi. Snider’s pints ......... 2 35 Avena Fruit Cake ... 12 Mustard, 2b. Snider’s % pints ...... a ee ee 11 Soused, 141d. CHEESE _. \aiie Bee =-.-.....- 10 Soused, 2Ib. Acme .....------ @15%| Cadets ......-------0++ 9 Tomato, IIb. Bloomingdale @17 |\Cartwheels Assorted 9 Tome co 2tb. Serecy = ...:..... @15 | Cirele Honey Cookies 12 Mushrooms Warner .......-- @17%|Currant Fruit Biscuits 13 Hotels ....-----: @ 17|Riverside ....... @17%| Cracknels . . : Buttons, 4s : @ 14] Brick .........-- @19 |Coffee Cake ........... — Buttons, iS... @ 23 | Leiden peece ees. = @io Coffee Cake, iced ..... ak v Yeast Cake ........... 10 4 D 5 Dinner Biscuit Cocoanut Brittle Cake 12 Cocoanut Taffy Bar ..12 Cocoanut Bar ........ 16 Coenanut YDrope _-.0. 48 Cocoanut Macaroons ..18 Cocoanut Honey Cake 12 Cocoanut Hon Fingers 12 Cocoanut Hon Jumbles 12 CLUMPS ...0-.000.-. 10 26 Dixie Sugar Cookie .. $ Family Cookie Fig Cake Assorted ...12 Mig Newtons ........:. 12 Florabel Cake ......... 1242 Fluted Cocoanut Bar 16 Frosted Creams ...... 8 Frosted Ginger Cookie 8 Frosted Honey Cake ..12 Ginger Gems ......... 8 Ginger Gems, Iced.... 9 Graham Crackers .... 8 eereces ‘Ginger Snaps Family 8 Ginger Snaps N. B. C. Ginger Snaps N. B. C. Square Hippodrome Bar .... 12 Honey Cake, N. B. C. 12 Honey Fingers, As. Ice 12 Honey Jumbles, Iced 12 Honey Flake ......... 124% Household Cookies ... 8 Household Cookies Iced 9 [mperiai Jersey Lunch ewes Jubilee Mixed Kream Kl Laddie ..... Lemon Gems ......... I.emon Biscuit Square & Lemon Wafer ESOMNORA «2.6... cee oss Mary Ann ............ Marshmallow Walnuts it Molasses Cakes ....... Molasses Cakes, Iced ; Molasses Fruit Cookies Coeccsccre NOR ico. .e ee secee Le Mottled Square ....... 10 Nabob Jumbles ....... 14 Oatmeal Crackers ..... 8 Orange Gems ..... 9 Penny Assorted Peanut Gems 9 Pretzels, Hand Md..... 9 Pretzelettes, Hand Md. 9 Pretzelettes, Mac. Md. 8 Raisin Cookies ........ 10 Revere. Assorted ..... 14 Rittenhouse Fruit Biscuit ........ 10 Rubs .....0.......:..5 9 Scalloped Gems ...... 10 Scotch Cookies ....... 10 Spiced Currant Cake ..10 Sugar Fingers ........ 12 Sultana Fruit Biscuit 16 Spiced Ginger Cake .. Spiced Ginger Cake Icd 10 Sugar Cakes ......... 9 —— Squares, “jarge or aanneeiae Jumbles 6 79| Hams, 14 Ib. average. .18% J. S. Kirk & C Moyune, fancy ...... 40@45 Case No.2 fillerslisets 1 36 jaar aban < —— TES conc senso 6 65| Hams, 16 Ib. average. .181% American Family . 4 00 Pingsuey, medium a0 mediums, 12 sets 1 16| Ribbon |...” ‘hab ingold, %S ...---+-+- 6 55| Hams, 18 Ib. average. .1812| Dusky Diamond "50 80z 2 80 Pingsuey, choice ... 20 « Faucets ieee | 16 Worden Grocer Co.'s Brand| sinned Hams ...:---. 297 | Dusky D'nd 100 6 oz 3 80 Pome Gat Meelis ues 7e|Cut Loaf oe § Laurel, %s cloth .....6 2U Ham, dried beef sets ..16% | Jap Rose, 50 bars sia 3 60 Young H oo oo lined, 9 in........ 80| Leader coor BY ioe Ga cee se 20 California. Hams ..... Fe — 8 60) choice a yson \Cork lined. 10 in....... aa| Kindereacens °""*°**** 8 Laurel, %&%s cloth 6 0u| Picnic niles Teas 16 | White Russian ....... DMEM oo ceases oes SO) Mop Sticks French Cream soccccce Laurel, \%s cloth ......6 00 Boiled Ham ..........- 22 Dome, oval ah... 3 00 ‘** Ooion 2. 40@50/ Trojan Spring ....---- go|Star .. Theta ses voigt Milling Co.’s Brand St te ped Ls | Galinet. oval. .;...-.-. 2 70| formosa, fanc . __|Hclipse patent spring 86 Hand Made Gre —— if Voigt’s Crescent ....-. 5 6y|Minced Ham .......... 11. | Snowberry 100 cakes 4 00 Amoy adie .+++-45@60/ No. 1 common ........ x0 | Premio Cc e Cream ..16 Voigt’s Flouroigt .... 5 60 Bacon 21 ae a $ pps LiUML eee eeeee 25| No. 2 pat. brush hold g5| Paris C ream mixed 14 Vogt's Hygienic ne Sausages Lenox ..... — 50 Oe adieaa | dew cotton mop heads 1 40 ream Bon Bons 1¢ Voigt's Royal po. 5 80 Liver ia Bane 3 ae 7 cae 4 yo|Medium = ....... seqenener | oe "au aaa ™ Gypsy Heart” wants ce nu OO a ree é zeny, 39 oe 4% CHOICE ---nrennr- oe 30 | 2-hoop Standard 3 00| $2°°, Bon es Sleepy Bye. %s cloth. .6 50 ee es seese tat tse We oo eae se. . 40@45 | 2-hoop Standard 2 35 fudge Squares .. 14 Sleepy Bye, %s cloth..$ 40 Neal 02.022 aa. 11 Acme, 30 bars, 7% i. Ceyl _— Sulit CBIR .ccccces ®| Peanut uares |. 13 Sleepy Bye, %s cloth..6 30| Longue 0 an ene, Oe 75 — ‘ T aanes nel sais aia 30@35 3-wire Cable ........ 2% Sugared Peanuts ..°"* Sleepy Eye, 8 paper.6 30 ee eene 51a ses. 9 ae, 35 catty 70 sn 3 o y pea elas caccae «Se 60; (Cedar. all red “brass 1 a Salted Peanuts coceede Sleepy Eye, 48 paper.6 30 Peef Acme, 100 cakes Ta 6 BACCO Paper, Hureka 3 25 Starlight Kiss coccceehl oe Watson & eset Co. Boneless ee, 14 lhe a - a Fine Cut ‘ ao ae ee: : = a Blas Gu rer ec ion_ Pieur .....s 5 60 mp, DOW ..---..-.. 14 00 German Mottled ° . 3 ¢ ii 4h eh cee eeee a | Tooth oer eee Ozenges, plain er BAY OP heer Biour 114 78|@ Dba Sl mad | ee toe. $f | ttardwood .. whe asl cane printed “2.74 i BD cee glace sinn ee one er + pa 4 OR TN ee 7 tee caneaid hi _ ee eo ae go) Bbls., 40: Tbe.’ ..--. be eraen Mottled, 2sbx8 3 Ae ee 3 89 jibannquet’ basaeennsaet 4 2 | gurse, Gpecaates hl Perfection Buc wheat 2 50 RB ok ee. 4 00| Marseilles, 100 takes e 1 ideas ’ e mete BOTMEENAE occ ace a Chocola bi Tip ‘Top Buckwheat 2 40 a ee 6 cakes ..6 00/ Ojibwa, 16 02. .....+.- pe fideal ......------.eees 1 60! Quintette Ch aa ..., Badger Dairy Feed 24 00 st ae en SO Chree: 5° UNE «+--+: 1 8! mous Traps Champion Gus thos “4 Alfaifa Horse F ; Kite, 16 be -.- Marseilles, 100 ck toil 4 00/OsibWa, Ge, oo +c-oo+ ++: $3 | Mouse, wood, 2 holes.. 22) Moss um Drops 3 Gane Peanuts Half barrels ......-- 3 50 No. 1 10 Ia. ....---. ee ie es as ess qt! Market ....-.0.--00000 Gees he © ce ene: a HP Suns 7 5 gallon kege ........ 3.00 Me 1, 8 Ibe .......... Boats... oo Se sess: 350 Calfskin, green, No. 1 18 cnn a % ° ceecccesee 26 20%D. cans % ds. in cs. 1 Splint, medium Trt itis 00 Calf . “ oice, H. P. Jum- % skin, green, No. 3 11 DO .sccccsenses @s areas 46 MICHIGAN TRADESMAN October 26, 1919 Special Price Current AXLE GREASE Mica, tin boxes ..75 9 00 Paragon .......-+ 55 «66 «(00 BAKING POWDER Royal 10c size 90 4b. cans 1 35 6oz. cans 1 90 lth. cans 2 50 % Ib. cans 3 75 1tb. cans 4 80 9 sib. cans 13 00 5tb. cans 21 50|50ft. ....... eee eee eens 110 ~~ a. hl. 1 35 YOUR wom. oe ce 1 60 OWN a Cotton Windsor ss RIVATE ee pre Sle. fo eee eee 44 70ft 33 Evening Press ..-------- 32 Exemplar .....-+----+-++: 32 Worden Grocer Co. Brand Ben Hur Perfection ...---+-+-++++% 35 Perfection Extras ...---- 35 Londres ..-.++--eeseeeeee 35 Londres Grand ....----:- 35 ‘Standard ......--s+--+ee> 35 Puritanos ....-----eeees 35 Panatellas, Finas ....--- 35 Panatellas, Bock ....--- 35 Jockey Club ......------- 35 COCOANUT Baker’s Brazil Shredded 10 5c pkgs., per case ..2 36 10c pkgs., per case 2 16 10c and 88 5c pkes., per case .....---- 2 60 FRESH MEATS Beef Carcass ...----- 6%@ G. Hindquarters 8 @10% CRS occ ncn reese 9 @l4 Rounds ..-------- T%@ 9 Chucks ...... ses 8 Th Plates -- @s Livers ..... soene @s& Pork Tims ....---5----+ @16 Dressed ......-.- @11 Boston Butts @15 Shoulders ....... @12% Leaf Lard ...... @13 Pork Trimmings @il. Mutton Carcass ......... @10 Poems ......-+-- @12 Spring Lambs @13 Veal |Carcass ......--- @ 9 | CLOTHES LINES Sisal 60ft. 3 thread, extra..1 00 72ft. 3 thread, extra..1 40 90ft. 3 thread, extra..1 70) 60ft. 6 thread, extra..1 29) 72ft. 6 thread, extra.. Jute Bh | Bamboo, 14 ft. per doz. 55 | Galvanized Wire 'No. 20, each 100ft. long 1 99 i No. 19, each 100ft. long 2 10 COFFEE Roasted Dwinell-Wright Co.’s B’ds. | | White House, 1tb. ......-- White House, 2Ib. ......-: ‘Excelsior, Blend, 1%. ..... Excelsior, Blend, 2tb. .. Tip Top, Blend, 1. .. /Royal Blend ........+sesees Royal High Grade ... Superior Blend . Boston Combination ...... Distributed by Judson Grocer Co., Grand Rapids; Lee & Cady, Detroit; Sy- ‘mons Bros. & Co., Sagi- naw: Brown, Davis & Warner, Jackson; Gods- mark, Durand & Co., Bat- tle Creek; Fielbach Co., Toledo. FISHING TACKLE % to 1 in. 1% to 21 1% to 2 134 to 2 in. 3 in. eee eeserere ee Z2ZZZ 99O9% TIM OUP & poh ek et pe AAnnnns ~ la Coonan ano oeo ® BS RBS ~ Oo 15 feet a6 feet ....--.-.-- 20 Linen Lines - Z 9 ESSs wo Poles |Bamboo, 16 ft., per doz. 60 -amboo, 18 ft., per doz. 80 GELATINE 'Cox’s, 1 doz. Large ..1 80 Cox's, 1 doz. Small ..1 00 Knox’s Sparkling, doz. 1 25 > << —__—_ COURTESY TO STRANGERS. This is a busy age in a busy world; yet with all the rush there should be time to show civility to the stran- ger within your gates. Emerson said: “Life is not so short but that there is always time for courtesy.” And while in the large city it has been re- marked that it is more lonely if among strangers than alone in the wilderness, the fact is more one of thoughtlessness rather than of sel- fishness. Where every one is intent upon his own business he is less apt to notice the wants of others. It has been well said that “Good manners are made up of petty sac- rifices.” It may be a little sacrifice for you to go half a block out oi your way to show a stranger just where to take the car desired, but it is better to do this than to have him make a needless detour of several times this distance. What if “you are not a policeman!” As a helper in the universal brotherhood you should not feel the time wasted. Be- sides, although the man may be a stranger to you, he may now or at some future time be the friend of your friend. j of Blackstone. But with | There are officials who have the hab-~ it of answering direct questions clear+ ly and to the point. It is needless to courtesy is always that true to assist say ready ‘when the stranger makes known his ‘wants; to give even a little more ‘than is asked; to make sure that the \directions are understood. And this ‘is a world of reciprocity; the good deeds come back, indirectly if not directly. _—_——_2.-o on > Indiana Items. Fort Wayne—The city officials are considering a proposition to put in a denatured alcohol plant for the conversion of city garbage. Such a plant. it is stated, will cost $950. Indianapolis--The Santo Specialty Co. has been organized with a cap- ital stock of $40,000, for the facturing of house-cleaning ery. Ft. Wayne—Daniel Michaelis has severed his connection with the O. S. Rhoads drug store and engaged in a a similar business under his own name at the corner of Lafayette and Pontiac streets. Indianapolis—The Indiana Co. has increased its capital from $25,000 to $50,000. Kokomo — The Kokomo Junior Tire Co. has been organized with a capital stock of $10,000. Winchester—A bazaar store has been opened here under the style of the Hartzell Five & Ten Cent Store. South Bend—Following action by the state board of health regarding the wrapping of bread after January 1, South Bend bakers have decided to reduce the wholesale price to 3% and fc a loaf. a Butter, Eggs, Poultry, Beans and Po- tatoes at Buffalo. Buffalo, Oct. 26—Creamery, fresh, 27@3i1c; dairy, fresh, 23@28c; poor to common, 20@22c. manu- machin- Power stock Eggs—Strictly fresh candled, 30c; fancy, 33@35c; at mark, 26@28c; storage candled, 24@2ic. Live Poultry — Fowls, 13@14c; chickens, 13@15c; ducks, 16@18c; old cocks, 11c; geese, 12@14c; turkeys, 18@2l1c. Dressed Poultry—Iced fowls, 14@ 15c; iced old cocks, 12c; chickens, 15 @16c. Beans—Pea, hand-picked, $2.40; red kidney, hand-picked, $3; white kid- ney, hand-picked, $2.75@3, marrow, $3; medium, hand-picked, $2.40. Potatoes—New, 45@50c per bu. Rea & Witzig. 2a L. ©. Barber, who recently dis- solved partnership with Glenn De- Nise, the West Bridge street gro- cer, has purchased the grocery busi- ness of E. J. Killean, 243 Michigan avenue, and will continue the busi- ness. —__++2____ L. Hughson, who opened a general store at Wacousta, purchased his gro- cery stock of the Judson Grocer Co. Fish Wear Out a Bridge. John Shafer, Jr., deputy in the of - fee of County Surveyor Frank Hay- cock, of Hennepin county, says that fish have butted and rubbed up against the piles of the bridge at Or- cno, Lake Minnetonka, until that aged edifice has become weakened, necessitating its closing, says the St. Faul Dispatch. Shafer and Edward Terrell, anoth- er deputy, were sent out to inspect the dam. “Yes, sir,” said Shafer, “those fish kept on butting up against the pier until the wood was almost worn In order to get there we had to pound the water around the place to keep the Snny things away until we could finish our inspection. “Why, those fish are so numerous at Minnetonka this year that they get pushed through the narrow passage so swiitt that they simply wear out the woad.” away. ee Why the Hen Needs a Head. Little 4-year-old Ollie Jean, on see- ing some chickens fly over a fence, told her uncle he would have to clip their wings. “Well,” her uncle re- plied, “I won’t only cut their wings, but their heads, too.” “Humph! you won't get any eggs then,” said Oilie Jean. “YJeads don’t have anything to do with eggs,” said her uncle. “Ves, they do, too; they have to cackle,” Ollie Jean positively replied. ——__+2>__ The Drug Market. Opium—Is steady. Morphine—Is unchanged. Cantharides, Chinese — Have ad- vanced. Prickly Ash Bark—Is higher. Tonka Beans — Have again ad- vanced. Oil Bergamot—Is higher. Oil Wormwood—Has advanced. Elecampane Root—Is higher. Balsam Fir, Canada — Has de- clined. Oil Spearmint—Is lower. —___~--2<—_—_ Sorghum and Molasses—The first shipments of sorghum have arrived and the quality is exceptionally fine, but reports from the growing sec- tions of the South state that the crop will not be large. Molasses is hold- ing at the same price as last week. The demand is about normal for the time of the year. 22s The Judson Grocer Co. furnished the grocery stock for the Bice & Yeomans’ general store, just opened at Sigma, one of the new towns on the extension of the M. & N. E. R. R., near Grayling. —_2+ 22> —___ Chief Editor—Look here, Sharpe, here’s a fiddler been hanged for mur- der. How shall I headline it? Musi- cal Editor — How would “Difficult Execution on One String” do? —__s2 oa Lord Hubert (motoring) — Now there is no traffic about, get up a “fne” turn of speed for a few miles. Chauffeur—Yes, my lord—five or ten pounds fine, my lord? BUSINESS CHANCES. For Sale—Safe, fireproof, 4x2%4x38, steel chest. Good size, good condition. $138. Address F. W. Lewis, Evart, Mich. imple ccount bill is always ready for him, and can be found quickly, | on account of | the special in- dex. This saves you looking over. several | leaves of a day book if not waitihg on a prospective buyer. Charge goods, when purchased, directly on file, then vour customer’s | posted, when a customer comes in to pay an account and you are busy Write for quotations. TRADESMAN COMPANY, Grand Rapids File A quick and easy method of keeping your accounts. | Especially handy for keep- | ing account of goods let out | on approval, and for petty accounts with which one does not like to encumber the regular ledger. By using this file or ledger for charg- ing accounts, it will save one-half the time and cost of keeping a set of books. & smagpiting "7 roel Are You Handicapped Insurance: PACKED SECURELY IN TIN CANS SEALED BY THE LABEL, this superb coffee IS REALLY INSURED against Dirt, Deterioration and Disap- pointment—the 3 ‘‘Ds’” modern : i Be helped instead of hindered in your sanitary requirements and people accounting. The McCaskey Gravity ayl ood money for coffee i . Account Register System ’ ay don’t want and WON’! HAVE— (First and Still the Best) o somewhere elise first. will relieve you of your bookkeeping ata xe) they ll 8 7 troubles. lt will handle every detail of ikon la cane . your business from the time the goods ae +6-e< a See: are purchased until the money for them nee is in the bank a WITH ONE WRITING Over Sixty Thousand in use. Ask any User! Or write Cieremneccn a Seer By THE McCASKEY REGISTER CO., Alliance, Ohio Agencies in all Principal Cities SYMO NS BROS. & CO. Manufacturers of Duplicating and Triplicating Sales Books in all varieties SAGINAW Grand Rapids Office: 256 Sheldon St., Citizens Phone 9645 Detroit Office: 1014 Chamber of Commerce Bldg. invented the goods, made them, advertised them, gave them their reputation, helps you sell them, deals square, packs no private brands, protects quality, because owns the brand. believes in his goods and stands for reciprocity. The U. S. Courts Have Decreed that the AMERICAN ACCOUNT REGISTER AND SYSTEM is fully protected by patents which amply cover every essential point in the manufac- ture of account registers, and in addition give AMERICAN users the benefit of exclusive features not found in any other register or system. These decisions have been mogt sweeping in their effect. They effectual- ly establish our claim to the most com- plete and most up-to-date system and balk all attempts of competitors to in- timidate merchants who prefer our sys- tem because of its exclusive, money-mak- ing features. Every attack against us has failed utterly. The complaints of frightened competitors have been found to have no basis in law. OUR GUARANTEE OF PROTECTION IS BACKED BY THE COURTS Every American Account Register and System is sold under an absolute guaran- tee against attack from disgruntled, dis- appointed makers of registers who have failed utterly to establish the faintest basis of a claim against our letters patent. Here are the words of the United States court in a case recently decided in the Western district of Pennsylvania: ‘‘There is no infringement. The Bill should be dismissed. Let a decree be drawn.’’ This decision was in a case under this competitor’s main patent. Other cases brought have been dismissed at this competitor’s cost or with drawn before they came to trial. THE WHOLE TRUTH IN THE CASE is that the American Account and Register System not only is amply protected by patents decreed by the United States Courts to be ample but is giving the merchant who uses the American, so many points of superiority that its sale is increasing by leaps and bounds. The American stends the test not only of the Courts but of the Dealers. It Leads the World. You should examine these points of superiority and exclusive features before you buy any account system. You cannot afford to overloek this important development in the method of Putting Credit Business on a Cash Basis. Write for full particulars and descriptive matter to our nearest office. THE AMERICAN CASE & REGISTER CO. Chicago Office, 17 Wabash Avenue, E. C. Tremayne, G. A. Detrvit Office, 147 Jefferson Avenue, J. A. Plank, G. A. SALEM, OHIO Des Moines Office, 421 Locust Street, Weir Bros., G. A. It’s Wonderful A Few Reasons Why You Should Sell the Wonder Washer It is noiseless. It is the lightest—weighs but 28 pounds. It is the simplest. It is the easiest. It is the most compact. It is ball bearing. It washes in half the time of any other make. It uses four processes, all at the same time. it has largest diameter of agi- tator. It will wash one article or a whole tub full. It washes dirtiest places fastest. It can be set on the stove to boil water in. Tub and stool nesttogether, when not in use can be put under the table or hung upon the wall. No heavy and cumbersome castings so objectionable to other machines. No chance for accident or pinched fingers. It has as large a capacity as any other. Splash plates cause automatic recoil of both water and clothes, making motion of agitator easy. No washing compounds used, only soap and water needed. Exclusive agency given. THE VICTOR MFG. CO., Leavenworth, Kansas. Gentlemen—We are pleased to state that in our opinion the “WONDER?” is the greatest washing machine of the age, the easiest sold of any machine we have ever handled, and one that never ‘comes back.” We have sold them a little more than two years and in that time have sold about 175 of them, 35 motors and 140 hand power, all under a positive guarantee, if not satisfactory to be returned, and only one of the number was returned. We have a town of 10,000 people and are safe in saying that we have sold more washing machines than all the rest of the town put together, the past two years, and there are twelve other dealers handling washing machines. We would be pleased to answer any inquiries from other dealers about Wonder Washers. Yours very truly, July 20, 1910. L. SCHMIDT & SONS, Grand Junction, Colo., and Columbus, Ohio. Send for Prices and a Souvenir THE VICTOR MFG. CO., Leavenworth, Kan. Fully Guaranteed Washes Faster Than You Ever Saw Before Menufactured only by Now He’s Clerking At $10 a Week He had a nice little business in a country town. worked early and late, he had a growing family he was trying to educate, he felt he must economize in every way and he did. Aside from the actual cost of living his profits were always represented in his book accounts. he closed his store he placed his He Every night when Account Books In a Wooden Box under the counter. The same sad story. One night the store burned, a total loss, accounts burned. The small profit of years wiped out and now he is clerking at $10 a week. This is a true story. Buy a Safe Today Ask Us For Prices Common-Sense On Safes Tradesman Building Grand Rapids, Mich. Grand Rapids Safe Co.