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Twenty-Eighth Year

GRAND RAPIDS, WEDNESDAY, NOVEMBER 9, 1910

Number 1416

 

 

 

 

 

CONSOLATION

‘Blessed are they that mourn for they shall be comforted.’’—Matt. vi., 4.

 

 

N EVERY picture of consolation there are at least two
I figures—the comforter and the comforted. Our sorrows
bind us together. But for suffering this were a world with-
out sympathy, without need of the deeper, inner, human
touch. We would never know one another but for the shed-

ding of tears together.

The sight of another’s suffering or need awakens in us pity,
compassion, and desire to relieve the distress or to soothe the
broken heart. It calls to the best in us, stirs us to self-forget-
fulness and to sacrifice. It softens our austerities and strength-

ens the spirit of human kindness.

The sorrows of others bring us to the realization of a
world larger than ourselves, and our personal concerns. We
know that all that is written within us of need and pain, of
deep experiences, is but a single letter out of the world’s great

story of sorrow.

True social living grows out of this: That we need one
another in days of mourning, perplexity and pain. The very
weakness and dependence of the individual is the secret of
social strength. This would be a bare, greedy world of self-
ishness if there were no babies needing of protection, no child-
ren needing sacrifice, no sorrowing ones needing comfort.

The bands of common sorrow bind us as do no others.

The little group about an open grave finds some new draw -
ing together in the very pang of parting. Many a family has
come toa new unity because all have been called to weep
together over a lost one.. Through the mist of tears we get a
new perspective on life; we begin to see that its eternal values
are not in things but in people, in affection, in human hearts
and loves.

No man misses joy more than he who steels his heart
against the sorrows of others. No life is richer than that which

. permits its treasures of love and sympathy to go out to empty,
hungry, sorrowing ones. Every chance to minister is a chance

to find the full meaning and gtory of life.

 

To be called a man of sorrows is a far different thing from
being a sorrowful man. The man of sorrows, he who shares
the cares of others, whose ear is attuned to sympathy, has title
to the great and lasting joys of life. He follows that Great Life
who went about doing good, who never was too weary to

bid others to rest, nor too burdened to sympathize and help.

When we come to the end of our way and recount our
possessions will we not prize most highly the possession of
friends? After all, are not these the real riches of life? And
these treasures of friendship, the affections, joys, inspirations
and heartenings of the faces and hearts of others have become
ours through our needs. Adversities have brought true hearts
to us. In fires of afflictions the great affections have been

welded; we bless the mourning that brought such comfort.

When to us there comes, as come there must to all who
really live, the days of darkness, when over us hangs [the
shadow of the valley, when the sorrow is beyond words, and
its mystery, its seeming blind cruelty almost crushes us, then
we may well reach out our hands for the touch of other hands.
Then comes the assurance that the great souls of all ages have
walked this way, and nowhere are we nearer to the infinite

love than here.

We never know the wealth this world holds until it is re-
vealed to us in our hours of anguish, when other possessions
are stript from us, when consolation alone can have value for
us. Then hands are reached out to ours, hearts are opened,
and, looking into other eyes, we see riches of love of which
we had not dreamed. Only those who have sorrowed know

how kindly a world this is.

May not this be one of the uses of adversity, one of the
beatitudes of sorrow, that hearts are thereby kept tender, that
from the rain of bitter tears spring the sweet flowers of sym-
pathy, and he who mourns is blest with the best that hearts

made rich by experience can offer?
Henry F. Cope

 

 

 

 

 

 

 

Our Brands of Vinegar

Have Been Continuously on the Market
For Over Forty Years
Is this not conclusive evidence of the consumers stamping
their approval on our brands for QUALITY? -

The Pickling Season is now at hand, line up your stocks and
increase your profits by selling the following brands:

“HIGHLAND”’ Brand Cider and White Pickling

“QAKLAND” Brand Cider and White Pickling
‘STATE SEAL’’ Brand Sugar Vinegar

 

Demand them from your jobber—he can supply you

       

2G WU >

ENR RPO Sef
Woes oy”
Say, MS”

Oakland Vinegar & Pickle Co. Saginaw, Mich.

 

A Reliable Name

And the Yeast
Is the Same

 

 

Fleischmann’s

 

 

 

On account of the Pure Food Law
there is a greater demand than

ever for £ #2 Jf # # #

 

Pure
Cider Vinegar

 

 

 

We guarantee our vinegar to be
absolutely pure, made from apples
and free from all artificial color-
ing. Our vinegar meets the re-
quirements of the Pure Food Laws

of every State in the Union. #

 

 

The Williams Bros. Co.

Manufacturers

Picklers and Preservers Detroit, Mich.

 

 

 

 

Our New
Gold-Finish, Glass-End Scale

Weare proud of the fact that our auto-
matic scale does not need for its operation,
and consequently does not use a heavy pen-
dulum supported by a cut-down pivot. To
show the excellent workmanship of the
most important part of our scale, we built
a sample for our show room having a
beautiful piece of plate glass at each end of
the computing cylinder through which the
operating mechanism is clearly shown.

Merchants saw it
What was the result?

They wanted scales just like it and were
willing to wait a while to get them. We
are now shipping them in large quantities.
They are meeting with success beyond our
expectations.

We use springs because they never wear out. Do not confuse
our scales with those heavy pendulum, cut-down-pivot scales advocated by
other manufacturers. [You know the life of the sensitiveness of the pen-
dulum scale is only as long as the life of the cut-down pivot. |

Nineteen years of practical experience proves to us and our cus-
tomers that the construction using high-grade springs controlled by our
patented, perfect-acting, automatic thermostat is the best mechanism for
a modern and practical automatic computing scale. It is the only mechan-
ism which never wears out,

EXCHANGE. If you have a computing scale of any make which is
out-of-date or unsatisfactory, ask for our exchange figures. We will accept
it as part payment on the purchase of our modern scale.

Local district sales offices in all large cities.

Moneyweight Scale Co.
58 State Street, Masonic Temple

Chicago

Please mention Michigan Tradesman when writing

 

 

 

 

 

 

Snow Boy keeps moving out-Profits keep oe TT in

oF 2

7.

Ra
ey

&

tere your Snow Boy sales PMU) Tikes
The way they grow will makeyour friends sit upand take notice

Lautz Bros.& Co.
Buffalo,NY.

Ask your jobbers
Salesman

 

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Twenty-Eighth Year

GRAND RAPIDS, WEDNESDAY, NOVEMBER 9, 1910

Number 1416

 

 

 

 

 

SPECIAL FEATURES.

Page.

2. Price Changing.

3. Convicts and Good Roads.
4, News of the Business World.
5. Grocery and Produce.

6. Indiana Items.

7. On Dressing the Window.

8. Editorial.

10. Customers for Ten Cents.
142. Butter, Eggs and Provisions.
14. English Christmas Cake.
16. Package Goods by Weight.
18. Right for Right’s Sake.
20. Window and Interior Decorations.
22. Dry Goods.

23. Clothing.

24. Reforms in Taxation.

28. Woman’s World.

20. Behind the Counter.

32. Shoes.

33. Radical Changes in Lasts.
36. Stoves and Hardware.

37. Unwarranted Attack.

38: Know Your Own Mind.

39. “Cash and Carry.”

40. The Commercial Traveler.
42. Drugs.

43. Drug Price Current.

44. Grocery Price Current.

46. Special Price Current.

 

ABOUT SALES AND PROFITS

 

Volume of Business Does Not Always
Mean a Margin.

The volume of sales of a business
does not always indicate the pro-
fits actually made. It goes without
saving that large sales should pro-
duce large profits, but these sales
may be of a character and kind most
disappointing.

The overall stock, the work shirts,
the staple trousers, and a number of
suck items which in some localities
total a large part of the sales and
are sold at prime invoice cost, may
impair the showing of profits to a
most disappointing degree. Add to
this the inactive lines of the better
class of clothing, and the balance will
be far from satisfactory. To remedy
this keep an abstract account of the
sales of each department; let the
cashier enter up the sales of the
previous day in an abstract book,
every item under its proper heading
—a column for neckties, one for
shirts, another for overalls, another
for trousers, etc. These, when foot-
ed, give a correct knowledge of what
the profits will be at the inventory
period.

The most fruitful source of impair-
ment of profits is not found in the
goods that have been sold but in the
goods which are on the shelves; and
to these the attention of the dealer
should be turned, forcing their sale
by means of price reductions until
they can be replaced with merchan-
dise which will be active profit
Lringers.

Cut the price of every item in the
full quota of profit during the sea-
son, never waiting the time in the
future when this class of merchan-
dise will again become active. Once
dead, always dead; therefore sell it
now.

A careful analysis of your sales
from the abstract book will give you
most interesting, and we may safely
say, startling information, for every

 

 

retail clothing man is more or less
friendly to certain lines. which he
fondly imagines are among his best
sellers, but which the cold, impart-
ial figures of the abstract book will
tell him are but “eating their heads
off.” At the end of the month each
department should be charged up
pro-rata withthe running expenses of
the house, particularly with the ad-
vertising, for this is the active agent
through which the sales of the var-
ious departments are stimulated, and
it is but fair that these expenses
should all be charged against the
profits in the various lines. The
floor space should be carefully com-
puted and also charged up as the in-
dividual expense of each department.

The proprietor of the average sized
clothing store may object to the
work these details involve, but it is
an essential part of a_ successful
business to know where the expense
may be curtailed and the profits in-
creased. The small sum _ that this
book-keeping will cost is amply re-
paid in the knowledge of where and
how to make efforts to bring the best
returns.

Next to trade bringing, to know
how you stand is your duty, and we
are inclined to be very impatient
with the dealer who is constantly re-
ferring to the amount of work neces-
sary to successfully conduct a cloth-
ing business. There is but one thing
in this world that takes but little
work for the returns involved, and
that is clipping coupons. Should you
be so fortunate as to be able to live
with this minimum amount of work,
you should at once retire from the
clothing business and give some hust-
ling young man a chance to do what
you consider too much work; i. e.,
to make a success of the retail
clothing business or anything else
that is worth while.

“Up and at it, always at it, ever-

lasting at it” is the slogan of suc-
cess.
ee
Prepare for the Future.
It is the shortsighted man who

sacrifices too much to present com-
fort and amusement. Get along on
a little less today. Prepare for the
future now and you will be ready to
enjoy every one of the last days
when you are sliding down the in-
cline, without finding yourself a bur-
den and a trouble to the younger
generation which is growing up
around you. The man who reaches
the sere and yellow and has a nice
nest egg laid by and retains sense
enough to keep it in his own con-
trol, is “a dear old man,” when he
would be a terrible nuisance and
burden if he struck the-slide broke.
Remember that in the days of thy

 

youth and notch it down that “tem-
pus fugit.”
—_—_2~-2>____
The Souvenir Book Practice.

This is the time of year when the
purveyors of ball tickets, the soli-
citors of souvenir booklet advertis-
ing and a hundred and one shell
games are paying their calls upon
the merchants. The annual plea,
“For the sick and death benefit fund
of the X. Y. Z. organization” is used
as a means of holding up the mer-
chant for the price of ball tickets
and advertising space.

It is time for the entire trade to
get together and kill this abuse. The
various retail associations passed re-
solutions combating the evil and the
commercial organizations throughout
the country have seen fit to place all
subscriptions for charitable solicita-
tions in the hands of committees es-
pecially appointed for the investiga-
tion of these cases.

The practice of publishing souvenir
programs ‘provides an easy avenue
for fraud among many imposters
who are constantly traveling over the
country getting up souvenir books
and advertising schemes. The trade
should discount and discourage them
and should have nothing to do with
any advertising proposition outside
of the regular news mediums that
reach an established circulation, un-
less endorsed by their Retail Shoe As
sociation, Board of Trade or Cham-
ber of Commerce. It is customary
in the large cities for the various or-
ganizations, both the Police Benefit
Society, Teamsters’ Association, The
Messenger Boys’ League, Mail Car-
riers’ Association, Firemen’s Club,
and every other mutual association to
hold an annual ball, at which time
practically every merchant is visit-
ed and requested to buy a ticket.
The merchant sees that it might be
for his own welfare to buy a couple
of tickets, although he has absolute-
ly no need of them. It may not be
“graft,” but the inference is so close-
ly allied to it and the word “black-
mail” that the solicitor uses impera-
tive tones when he calls for the
money. Then after the tickets have
been sold it has become the custom
of late to augment the _ total re-
ceipts by using a souvenir programme,
which is usually sold outright to an
advertising man, who gets the priv-
ilege of publishing this booklet and
of soliciting advertising on the
strength of the association’s prestige.
It is needless to say the advertising
man uses every means to make a
profit and is at times perfectly will-
ing to take cash instead of an ad-
vertisement in case the modest mer-
chant does not care to have his
name appear on the programme.

This autumn-trade hold-up must

 

be discouraged and the merchant
should abide by the actions of the
Retail Associations and needs but to
show a solicitor the stringent resolu-
tions passed at the retail conventions
during the past two months as his
“Declaration of Independence.”
—_—__-».>—__—_

The Price of Margarine.

Here is a translation of an article
on the price of margarine which ap-
peared in the October issue of the
monthly periodical, entitled “Marga-
rine Industry,” which is published at
Dusseldorf, Germany—

“The margarine
have demanded an
price of margarine from 1 to 3
marks since September 1. The low
qualities which do not encourage
consumption, and which the manu
facturers prefer to do without, are
advanced 2 to 3 marks, and the best
qualities about 1 mark per cwt.
Whilst this advance, which has »cen
undoubtedly necessary for a !ong
time, will secure the existence of
many makers, who otherwise would
not have been able to continue to
also makes puss*Dle

manufacturers
advance in the

compete, sane

for the manufacturers to maintain
the fine quality cf their gonis,
1s the cause of the extraodrinary 1: -

crease in consumption, and which
standard can now be upheld notwith-
standing the lasting dearness of the
raw materials. As a matter of fact,
this advance is the best proof of the
policy to maintain the standard of
quality, and become even more rea-
sonable when we take into account
tat special brands have been advanc-
ed very little. The aim of the manu-
facturers is to establish the best
qualities which resemble butter, and
to remeve from the market the low-
er kinds which cannot give satisfac-
tion. Only the best descriptions se-
cure a good and lasting place on the
market. The merchant who buys
lcw qualities for the purpose of get-
ting a big profit cannot exist for long.
He not only damages himself, but
also the whole trade. It is a mistake
to sell margarine, an article of food,
with too much profit, but it is a big-
ger mistake to sell it without profit,
or even to sell it below cost as an ad-
vertisement, and to try and recoup
one’s self on other articles according
to the nature of the business. li
one takes into account the conditions
of the fat and oil market, and the
present extraordinary high prices for
butter and lard, the advance which
the manufacturers ask is a _ very
moderate one indeed. As far as we
know they have been able to obtain
1. everywhere.”
—__+-+—___—_

After a man does not know when
he is well off the chances are he
is not.

MICHIGAN TRADESMAN

November 9, 1910

 

 

PRICE CHANGING.

 

Grocers Should Keep in Close Touch
With the Market.

There are many things which are

around the

store, but

neglected average gro-

cery none of these is so
important or costs the grocer more
than neglecting to change the prices.
The hardware or dry goods dealer
might buy an article, mark the sell-
ing price on it and sell the entire
shipment before the price would he
changed. But the

have it so easy.

grocer does not
He must watch the
market and change his prices from
day to day in order that he make a
profit and sell goods at the right
prices.

There are grocers who buy an ar-
ticle much the
market advances, never change their
price until the supply is all gone and
they find out that they are compelled
to pay more for it. They are care-
less in not changing their prices, or
“Well, I am going
to sell that article at the same price,
for I bought it before the rise and
I know my competitor down the
street can not sell it at this price
unless he has a stock on hand.” But
while he is trying to kill off his
competitor he is also cutting his
profit on an article, when he had a
chance to increase his profit.

And _ still this same
complain that the profits are too
small in the grocery business.

and, no matter how

else they say:

eTrocer may

Do you have a system in changing
your buying and_= selling prices?
Many grocers depend on telling their
clerks when there is a change in
prices, but if they would just con-
sider for a minute the result in
changing prices this way—the trade
lost because their clerks did not pay
enough for Mrs. Brown’s eggs, or
that one clerk sold a certain article
at one price, while another clerk sold
the same article for more or less—
they would change their plan. Why
not have a system, and not depend
on all your clerks and yourself to
remember the changes? Have a bul-
letin board and whenever eggs or
butter change in the buying or sell-
ing prices, mark the changes on this
board and do the same with all arti-
cles that are continually changing in
price. Then be sure that your clerks
read this bulletin and sell or buy
goods at the prices quoted. In this
way fewer customers would be lost,
there would be very little chance for
dissatisfaction and at the end of the
year there would be a better showing
in the net profits.

There are still many more articles
in the grocery stock on which prices
should be changed besides those
which are kept on the bulletin board,
i order that you take advantage of
all the chances to increase your prof-
its. These conditions exist on cof-
fee at the present time. Just be-
cause you were lucky and purchased
a stock before the advance, do not
continue to sell at the old prices, be-
cause when your stock is gone and
you are compelled to buy and pay
the advance it will be harder then

 

to advance the selling price than it
is now, when everyone is talking
about higher prices on coffee.

There are always some goods, as
a rule, that get into a stock without
being marked. Are you sure that is
not the case in your store and that
seme of your clerks or yourself are
selling them at cost or less rather
than make a customer wait until the
invoice can be looked up? Why not
eo through your stock once in 4a
while and see that every article is
marked? Perhaps there are some
goods that were marked but the
price ticket or sticker has come off.
It should be replaced.

This would assure you that your
goods were sold at a profit and at
the same time customers would not
Se compelled to wait until the in-
voice is looked up, or if it is a new
clerk will be compelled to ask some
ene else what the price is, which will
cause confusion in the store.

—_—__.2>>____

Hints on the Care of Showcases.

The showcase has
sometimes a great deal to do with
breakage, and cases must be set level

position of a

or there is an uneven strain on some
part of the case which is liable to
cause a break at any time, and when
the case is not resting on a levei
fcundation the doors will not close
properly and tightly.

Particularly is this the case with
the all-glass showcase, now so de-
servedly popular, although there is
one style now made that is fasten-
ed together with patent corner
clamps, without holes in the glass,
that is practically unbreakable
through this cause, as the corners
permit of a certain amount of move-
ment when the case is not level, but
it is a general rule that all cases
must be set perfectly level.

Again, beware of the all-glass case
that is fastened together by metal
bolts, through holes in the glass, for
if it is placed near a radiator or
register, it is almost sure to break
through any sudden heat or cold, ow-
ing to the unequal expansion of the
glass, which brings the bolt in con-
tact with it and precipitates a crack.
Here, again, the corner clamp is bet-
ter, as it allows a certain amount of
movement, as stated before.

If a crack does happen in plate
glass, from whatever cause, it is pos-
sible to prevent its spreading in some
cases by cutting a small, short
scratch with a glazier’s diamond di-
rectly at right angles to the crack.

Glass should always be handled
with care, and when shelves of plate
glass are taken from a showcase to
clean they should always be carried
on edge and rested against a wall
in the same manner.

To clean plate glass use the old
familiar mixture of liquid ammonia,
1 oz.; alcohol, 1 oz.; and water to
make one pint. Rub on glass with a
sponge and when dry rub off and

polish with a soft cloth or chamois.
———_— > oe _____

Some men are loved for the ene-
mies they have made, but more are
loved for the dollars they have in-
herited.

 

What Other Michigan Cities Are Do-
ing.
Written for the Tradesman.

Kalamazoo shippers are complain-
ing of a shortage of freight cars.
The greatest sufferers are the car-
riage and furniture manufacturers,
who require large cars.

Big Rapids stands a chance of los-
ing the Atlas Manufacturing Co.
Eaton Rapids business men _ have
made the company an attractive of-
Fer:

The Traverse City Board of Trade
has forwarded to Detroit and Chi-
cago some fine exhibits of apples for
display in glass jars in the Pere Mar-
quette stations in these cities.

The Board of Trade banquet held
last Friday evening at Manistee was
3 decided success. F. A. Mitchel, of
the Manistee and Northeastern road,
was toastmaster, and the speakers in-
cluded D. H. Day, of Glen Haven,
and John I. Gibson, of Traverse
City, President and Secretary, re-
spectively, of the Western Michigan
Development Bureau. The Manistee
Board will endeavor to raise $700 to
supplement the small appropriation
of $300 made by the Supervisors to-
ward next year’s work of the Devel-
opment Bureau.

Bay City is headquarters for the
Northeastern Michigan Development
Bureau, and the counties which have
contributed sinews of war for the
coming year are as_ follows: Bay,
$1,000; Saginaw, $500; Alpena, $500;
Presque Isle, $300; Cheboygan, $300;
Midland, $300; Ogemaw, $200; Clare,
$200; Arenac, $200; Crawford, $200;
Roscommon, $200, and Gladwin, $200,
making a total of $4,100.

The Budlong Pickle Co., of Chi-
cago. will establish a pickle plant at
Paw Paw, provided contracts can be
secured with farmers for 150 acres
of cukes next season.

The Illinois Valley Traction Co.
proposes to build an electric road
fiom Detroit to Bay City and AIl-
mont, North Branch, Imlay City and
other towns along the route are be-
ing asked to subscribe for stock to
the amount of $10,000 each.

Port Huron has adopted the com
mission form of government.

Work on the  Lansing-Grand
Ledge electric road has been sus-
pended for the winter. R. E. Olds, ot
Lansing, states that the road is prac-
tically ready for ties and steel and
that during the winter the company
will be incorporated and plans con-
cluded for operating the line.

Kalamazoo’s first taxicab line is in
operation this week.

Merchants of Escanaba are pleas-
ed with the central delivery system
which has been in use for three
weeks. The saving over the old sys-
tem is figured at nearly one-half.

An ordinance to regulate weights
and measures is being drawn up by
the City Council of Holland.

The Industrial Association of
Adrian has at last landed the milk
condensery for that town. The plant
will be built by the Van Camp Pack-
ing Co. and it is stated will
$250,000, employing 150 hands.

The annual convention of the Mich-

cost

 

 

igan State Teachers’ Association is a
plum worth looking after by any
city. The enrollment at the Bay City
meeting recently reached 4,034.

The Benton

Co. will meet Nov. 14 to elect a new

Harbor Development

beard of twenty directors.

Saugatuck and Douglas citizens
are signing petitions to be presented
to United States engineers for im-
provement of the Kalamazoo River

Almond Griffen.
—_—_—_ + + >—__
Fixtures for Show Windows.

There are a great many retailers
who do not realize just how
portant good display fixtures are in
the conduct of their business, and
now that they are opening a new sea-
son, when the window trims are like-
ly to be more than usually to the fore,
this matter is all the more worthy
of consideration. Nobody can deny
that fixtures, that is, so to speak,
good fixtures, are Many
dealers look at the cost of a fix-
ture that they like and refuse to
puy it for the reason that they think
it too expensive. Yet they overlook
the fact that the first cost is the only
cost, and that once bought the fix-
ture is working for them day and
night without pay.

Good fixtures, properly used, add
beauty and bring out the special
points of the goods they are used to
support. Fixtures that are good main-
tain the merchant’s prestige. Men
are sometimes judged by the clothes
they wear and display fixtures are, to
a certain extent, the clothes of the
show window.

Character is

imi-

costly.

proclaimed in the
store where good fixtures are used, in
the mind of the shopper.
—— so. 7 a __
The Stovepipe Season.

The time has come for stovepipes,
and all the genial wits will get off
things so funny we'll laugh till we
have fits. The sad and weary hus-
band is pictured on a chair, with
soot upon his forehead, while cuss-
words fill the air. The worn and
stricken wife is giving good advice,
the while her husband begs her to
place her head on ice. You've read
the old, old story in fifty comic
sheets; each budding jester springs it,
each autumn, and repeats. "Tis but
a weary fable; it *s not true to life;
the stovepipe job rejoices your uncle
and his wife. It is a glad occasion,
a festal day of glee, when all the hap-
py neighbors and friends come in
to see. Your uncle takes a stove-
pipe and sticks it in the hole, and
sings a cheery rondeau that capti-
vates the soul. He fusses with the
damper and monkeys with the wire,
and all the time he’s singing and
twanging on his lyre. He _ tinkers
with the elbows, he fiddles with the
stove, and chants of valiant lovers
who found their Treasure Trove
Alas, such joys are fleeting! The
pipes are soon in place, and if a trace
of sorrow is on your uncle’s face, and
if adown his whiskers there rolls a
vagrant tear, it’s ’cause the stovepipe
season don’t last throughout the

year,

 

 

eeu nest j— sad

November 9, 1910

MICHIGAN

TRADESMAN

 

3

 

CONVICTS AND GOOD ROADS

The Marquette Prisoners Could Be
Worked in Quarries.

State Highway Commissioner Ely
in a report made to Governor War-
ner for the State Industrial Commis-
sion, urges the use of the convicts at
the Marquette prison in quarrying
trap rock for use in the construc-
tion of good roads throughout the
State. He does not go into com-
plete details regarding the scheme,
but gives the result of investigations
carried far enough to satisfy him the
plan is practicable in every way.

Reference is made to the plan of
the Legislature to do away with the
contract labor system in the prisons
and he suggests that .those convicts
in Marquette prison can be used in
nearby quarries to good advantage
and provide the material for con-
structing good roads all over the
State for a minimum of cost. “More
than $325,000 are now expended an-
nually in the construction of macad-
am roads in Michigan,” he says. “For
the most part these roads are built
of limestone, which offers, on the
average, not more than one-third the
resistance to wear that can be ob-
tained from trap rock.” He appends
to his report a blue print showing
the location of an extensive quarry
of trap rock near the prison and a
letter from the owners stating the
State may have the rock for five
cents a ton for all rock shipped and
the taxes on the property leased to
the State. He also includes letters

 

 

from Illinois, Colorado and_ other
states which use their convicts for
this purpose with good resutls, as
well as a letter from the Federal
director of the office of public roads
favoring the scheme.

Continuing the discussion the
Commissioner says Michigan is now
building about 100 miles of macadam
road a year, which, if surfaced with
trap rock, would require 80,000 tons,
or a daily output of 267 tons for 300
working days. He points out that
large quantities could undoubtedly be
sold to cities at a profit and says the
difficulties in undertaking the project
are few and could easily be over-
come.

Turning to the convicts’ part of the
plan he refers to the fact that it
would not entail the use of convicts
on public highways, but away from
public view and that guards could be
stationed on the rocky bluffs over-
looking the quarry with no prisoner
at any time out of their sight.

That it is practicable to ship stone
as proposed is shown by the opera-
tions of a Milwaukee firm, Commis-
sioner Ely says. He states that the
concern controls the crushed stone
trade along the west shore of Lake
Michigan and ships stone thirty to
forty miles to interior points. He
adds: “If this can be done with
free labor, purely as a commercial
proposition, it would seem that there
is no valid reason why it could not
be duplicated with prison labor and
similar shipping facilities.”

The recommendations are in line

 

Absolutely Pure

The only baking powder
made from Royal Grape
Gream of Tartar

NoAlum, No Lime Phosphate

with those of Governor Warner after
his return from Colorado, where he
watched convicts at work on high-
ways without even a guard, and is in
line with the repeated recommenda-
tions of Mr. Ely’s predecessor, H. S.
Earle.

Drawbacks.

Perfect conditions for the conduct
of business are unattainable as the
human family is at present constitut-
ed. Drawbacks, discouragements and
evils exist, and will continue to, but
this need not discourage efforts to
counteract, to reduce and in some in-
stances to get rid of them.

All drawbacks which arise from
lack of commercial training or va-
riability in business abilities can not
be overcome; but there is a long list
of drawbacks which may be reduced
to a minimum, if not removed en-
tirely. Some of these are inefficient,
careless, intemperate or dishonest
clerks; the-sale of inferior goods; a
bad or inefficient service which in-
cludes slovenly attention to  cus-
tomers, careless weighing, measur-
ing, non-delivery of goods at a desig-
nated time, false
quality.

There are drawbacks of tempera-
ment that are particularly annoying.
A person may be

statements as. to

constitutionally
timid, slow of comprehension, dull of
manner, naturally lazy, of a morose
dispesition, untruthful. It is only by
patient and that

success

persistent labor
drawbacks are overcome and
success

won, and comes not as a

gift or suddenly, but as the prize of

 

ALL grocers should
carry a Full Stock of
Royal Baking Powder.

It always gives the
greatest satisfaction to
customers, and in the
end yields the larger
profit to the grocer.

 

and weary race in which
drawbacks are dissipated by a deter-
mination to overcome all obstacles.
The race is not always to the swift
nor the battle to the strong, the
plodder standing the best chance of
distancing more brilliant competi-
tors.

a long

ed
Kalamazoo for Parks.

For some time our city has been
trying for a system of parks and
consisting of about
eight small parks with a combined
acreage of 300 acres, the whole
connected by about twenty miles of
parkway and boulevards. Last
night the city council passed resolu-
tions to purchase 66 acres on which
we had secured an option to be used
for park purposes.

This tract is covered with gigantic
oaks and a 25-foot stream winds its
tortuous way through the _ entire
length and breadth of the tract.
About fifteen acres of low land adjoin
the banks of this~stream and the
conditions are such that a moderate
sized dam would overflow. these
lands and form an artificial lake.

Public sentiment has been creat-
ed along this line favoring such a
system of parks and boulevards and
our park committee has partially ar-
ranged for several desirable
of property, and it is only a question

boulevards

pieces

of a short time when they will be
secured. This work is being accomp-
lished by the Commercial club and
“first
the better, and then the bigger city.”
—Joseph W. Clement.

exemplifies the policy of

 

 

 

MICHIGAN TRADESMAN

 

November 9, 1910

 

 

 

 

 

 

 

 

 

 

 

 

Movements of Merchants.
Plainwell—W. H. Griffith,
has opened a_ general

of WKala-

mazoo, store
here.

Muskegon—The David Drinan Co.

has purchased the Muldoon Coa!
Co’s business.

Marquette—J. B. Reamy and N.
McLean have purchased A. W. Lind-

strom’s grocery.

Cadillac—Leonard Seager, the gro-
cer, has been appointed Fire and Po-
lice Commissioner.

Detroit—Fair & Beers succeed L.
\W. Heiser in the grocery business at
1064 Oakland street.

Kalkaska—M. S. Johnson, of Trav-
erse City, has purchased the Cc i
Perscnett grocery store.

Ann Arbor—The Fawn River
Manufacturing Co. is moving its
plant from Constantine here.

Sturgis—W. J. Swoorland, oil

salesman, has purchased the West
Side grocery of H. W. Prince.

Grand Haven—G. T. Thielman has
sold his plumbing business to Henry
Wyland, recently of Milwaukee.

Traverse City—J. E. Fitzgerald, of
Bay City, has assumed the manage-
ment of Grinnell Bros.’ music store.

Fremont—Lewellyn & Marshall
have purchased the Collis & Wees’
stock of wagon covers, step ladders,
CoC,

Plainwell—G. E. Crawford, of
Mendon, has opened a garage and re-
pair shop in the shoe factory build-
ing.

Detroit—Loree & Scully is the
name of the new firm who has open-
eda store at 1082 Oakland
street.

Sturgis—Adams
dlers of fruits
branched out
business.

Big Rapids—John G. Martz has
taken control of Frank Sternke’s
bakery and employed Frank Strong
as_ baker.

Big Rapids—The question of the
city’s buying the Electric Co.’s plant
for $30,000 will be submitted to pop-
ular vote.

Mesick—G. W. Spink has sold his
stock to G. Hamilton, form-
of Yuma, who took immediate
possession.

Flint—C. S.
ed receiver for Glover & Day, gro-
ceries and men’s furnishings. He filed
a $15,000 bond.

Portland—Oscar S.

grocery

han-
have

& Jacobs,
and produce,
into the wholesale

grocery
erly

Rice has

Bartlett has been nam- |

|
|

 

 

 

 

pur- |

chased a half interest in the grocery |

business formerly conducted by his | stock from $20,000 to $40,000.

father, C. C. Rice.

Vice-President and Manager of the
Gaylord Hardware Co.
St. Louis—Sarti Bros. have pur-

chased the
Luchini

Luchini fruit store here.
3ros. will devote their en-
tire time to their Alma store.

Lake QOdessa—Mr. and Mrs. H.
Van Houten have made a start here
manufacturing and mittens
and a stock company may be organ-
ized.

Cadillac—W. H.
of Boyne City, has
Haskins brick store

gloves

Selkirk, recently
leased the E. E.
building, and will

occupy it with a stock of clothing
Dec. 1.

Traverse City—The  luncheonette
at the Hannah & Lay store is in

charge of Mrs. Tillie S. Jacoby, and
Miss Janet Laidlow has charge of
the kitchen.

Eaton Rapids—J. H. Stirling, well
known traveling shoe salesman, has
become manager of the Bulkley &
Douglas Lumber Co.’s interests
Western Towa.

in

Lansing—The Detroit Trust Co.,
receiver for E. Bement’s Sons, has
$58,558 on hand and have petitioned
to make a 9 per cent. dividend to the
firm's creditors.

Detroit—The Hart Grain
engaged in business with an author-
ized capital stock of $5,000, of
which $2,500 has been subscribed and
paid in in cash.

Traverse City — R. Schomberger,
for twenty-two years in the _ hides,
‘yvool and fur business, has sold out
to P. J. Friedman and Wm. Nelson,
of Milwaukee. Mr. Schomberger will
move to Detroit.

Detroit—W. R. Spencer, of the
National Grocer Co., has assumed
the management of the C. Elliott &
Co. branch here. For seven
Mr. Spencer has been manager
South Bend branch.

Saginaw—The new Symons Bros.
& Co.’s wholesale grocery building is
nearly completed. The Symons’ pres-
ent quarters will be occupied by the

years
of the

Valley Drug Co. and the latter’s
building will be taken by Smart &
Fox.

 

Manufacturing Matters.

Marquette—Reichel Bros.’ sawmill
has been completed and will be put
in operation this month.

Detroit—The Candler & Dietz Ra-
diator Co. has changed its name to
the Candler Radiator Co.

Plymouth — The Yates - Upholt
Brass Co. has increased its capital

Ypsilanti—The Chas. W. Powell
Gaylord — R. Caister has been| Manufacturing Co. has been organ-
elected President and H. J. Peltoniized here, with $50,000 capital, to

Cea. has]

| Creamery,

 

 

 

 

 

make ready made clothing. The com-
pany expects to employ seventy-five
girls.

Hermansville—Fire Oct. 31 de-
stroyed the Wisconsin L. & L. Co.’s
sawmill. Loss $100,000. The mill
will be rebuilt.

Grand Blanc—King Stock Co. has
incorporated with $4,100 paid in cap-
ital to manufacture stock absorbers
for automobiles.

Traverse City—Chas. Holmes and
Chas. Rubekam, of the Owosso cas-
ket factory, have purchased the cas-
ket factory here.

Lansing—The capital stock of W.
K. Prudden & Co., manufacturer of
automobile wheels, has been increas-
ed from $350,000 to $500,000.

Boyne City—C. J. Wilson, of the
Tanning Co., has been named traffic
manager of the Lake Superior Iron
and Chemical Co., with headquarters
in Detroit.

Detroit—Haight & McGraw have
engaged in the manufacture of cem-
ent blocks, with an authorized capital
stock of $2,000, of which $1,200 has
been subscribed and paid in in cash.

Grand Ledge—E. P. Nelson, ex-
pert buttermaker of Chicago, has
begun work for the Island City
Otto Wells taking charge

of the branch creamery at Web-
berville.

Charlevoix — Detroit capitalists,
headed by F. H. Aldrich, have or

ganized a $1,000,000 cement company
here, the Standard Cement and
Lime Co. The company owns 500
acres of fine lime stone along the
lake shore.

Detroit—Yeomans Body & Box Co.
has merged its business into a stock
company under the style of the Yeo-
mans Box Co., with an authorized
capital stock of $50,000, of which
$41,000 has been subscribed and paid
in in cash.

Detroit—A new company has been
organized under the style of the
Standard Purity Paper Bottle Co.,
with an authorized capital stock of
$100,000, of which $50,050 has been
subscribed, $50 being paid in in cash
and $50,000 in property.

Lansing—A new company has been
organized under the style of the Man-
ufacturers Distributing Co., for the
purpose of dealing in farm imple-
ments, with an anuthorized capital
stock of $50,000, of which $26,000 has
been subscribed and $2,600 paid in in
cash.

Battle Creek—There is talk of or-
ganizing a company to operate a
woolen mill at Verona, where cheap
water power can be secured. Be-
sides local men the Battle Creek In-
dustrial Association has been work-
ing on the problem. W. H. Stephen-
son, said to be the principal owner
in a large woolen mill, located in
South Bend, Ind., is also said to be
interested. A considerable amount of
wool is raised in the vicinity, but it
is all shipped to outside points, most-
ly to the Eastern markets.

J. C. Hendrickson, who conducts
a grocery store at 161 South Divi-
sion street, has sold his stock to D.
W. Reynolds, recently of Grawn, who
will continue the business at the
same location.

 

 

The Boys Behind the Counter.

Petoskey—F. J. Fessenden has re-
sumed his regular duties at the Fal-
lass drig store after a month on the
road in the place of A. W. Peck for
Hazeltine & Perkins, Grand Rapids.

Big Rapids—J. L. Van Keuren with
Bertrau, Almroth & Co., has gone to
Traverse City to accept a position
with the E. Wilhelm Dry Goods and
Clothing Co.

Lowell—L. A. Phelps has accepted
a position at Henry’s drug store, and
will move here with his family as
soon as a house can be procured.

Wayland—G. E. Tubah has gone
on the road as salesman for the
Foster, Stevens Co., of Grand Rapids.
E. S. Fitch is in charge of his hard-
ware store.

Lansing—Fred Keith has accepted
a position as pharmacist at the Kim-
mick & Nesper drug store.

Petoskey—Clare Harding, of Man-
celona, has accepted a position with
C. A. Raynolds Hardware Co.

Big Rapids—Edward R. Cole, who
formerly clerked for Robert Blakely
and then moved with Mr. Blakely to
Muskegon, is back in the city, and is
now the new traveling man for the
Michigan Cigar Co.

Scottville—Bert Reed has accepted
a position as clerk in the grocery de-
partment of J. N. Mack’s store.

Owosso—John N. Axford, for eight
years a clerk in Murray & Terbush’s
store, has tendered his resignation to
take effect January 1, and at that
time he will go on the road for Hen-
ry Holmes & Son, selling linen col-
lars and cuffs. His territory will be
Northern Indiana and Michigan with
headquarters here. His firm is locat-
ed in Chicago.

—

———
Fire in Produce District.

Fire starting, it is thought, in the
basement of A. Casabianca’s whole-
sale fruit store, 5 North Ionia street,
Monday night did much damage to
Mr. Casabianca’s and his neighbors’
stoceks. The sufferers and their es-
timated losses are:

A. Casabianca, wholesale fruits,
loss $5,000; insurance, $3,000. F. E.
Stroup, wholesale produce, loss $2,000;
insurance, $1,600. H. Hamstra &
Co., importers, loss $500; fully cover-
ed by insurance. Grand Rapids No-
tion Co., loss $5,000; partly insured.
Consumers’ Lighting Co., loss $4,000;
insurance, $2,000. Jones Seed Co.,
loss $1,000; fully insured. The Bishop
Furniture Company also sustained
loss, chiefly from smoke. The build-
ing was owned by the Clark estate
and the estimated loss is $10,000.

A new company has been incor-
porated in this city under the style
of the Farmers Wire Stretcher &
Gate Co., with an anthorized capital
stock of $3,000, of which $1,600 has
been subscribed and $557 paid in in
property, to manufacture wire gates,
stretchers, etc. Those interested are

Wm. E. Allger, Grandville; Gill H
Voleer, Al. Stryker, Jt, and T. E.

Etheridge, trustee, Grand Rapids.

——__ 2 __—

Detroit—The Fairy Stone Chem-
ical Co. has engaged in business with
an authorized capital stock of $10,000,
all of which has been subscribed and
paid in in cash.

 

November 9, 1910

 

MICHIGAN TRADESMAN

 

 

 

 

IEE en tetas

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nx:

eet

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3
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\

ijt

‘ uae SB
ae i AP S,
[TP Y,
Ae yy fi

 

 

 

 

 

The Produce Market.
Butter is holding steady at 31@32c
for creamery. On account of the high
prices, however, a great deal of oleo-

margarine is being used. This is
quoted from 12@22c. The local
dealers are procuring all of their

green vegetables from greenhouses
now and a rise in price is demanded.

This includes radishes, cucumbers,
lettuce, etc. Fresh eggs came
up 2c last week and are now on the

28(@29c. Storage eggs are
quoted at 25c for case run and 26c
for candled. Oranges are holding
firm. Navals are expected on the
market next week and in two weeks
more Valencias will be a thing of the
past. A drop of 1c has come in hens
and spring chickens this last week.
Dealers are now paying 9c for them.
Ducks and geese have held steady
and are quoted at lic, 7c and 9c, re-
spectively. Turkeys went up to 1vc
Saturday, but dropped back to 16c
Tuesday and are expected to hold
steady until after Thanksgiving.

Apples—Northern Spys, $1.50@1.75
per bu.; Baldwins, $1.35@1.50; Green-
ings, $1.25.

Bananas—Prices range from $1.50
(@2.50, according to size.

3eans—$2 per bu.

3eets—50c per bu.

Butter Local handlers quote
creamery at 31%c for tubs and 32c
for prints; dairy ranges from 20@
211%4c for packing stock to 23@26¢
for No. 1.

Cabbage—50c per doz.

Cauliflower—$1 per doz.

Carrots—50c per. bu.

Celery—1i8c for home grown.

Citron—85c per doz.

Cocoanuts—60c per
per sack.

Cranberries—Late Reds from Cape
Cod, $6.75; Cape Cod Howe’s, $7@
7.25 per bbl.

Cucumbers—$1 per doz.

Eggs—local dealers are paying 28
“)29c f. o. b. shipping point.

Grapes—Tokay, per crate, $2;
Malagas, $4@5 per keg.

Honey—17c per fb. for white clov-
er and 12c for dark.

Lemons—Californias,
hox.

Lettuce—$1 per bu. for head and
10c per th. for leaf.

Onions—Spanish, $1.25
home grown, 75c per bu.

market at

doz. or $4.25

$8.50@9 per

per crate.

Oranges—Late Valencias are quot-
ed as follows: 96s and 288s, $4.25;
other sizes, $5.75.

Oranges—Florida 126s to 216s are
quoted at $3.75.

Peppers—$2.25 for red and $1 for
green.

|

iand Bad.”

 

Pop Corn—90c per bu. for ear; 3%4
@3%c per tb. for shelled.

Potatoes—The market has declin-
ed to 25@30c at outside buying
points.

Poultry—Local dealers pay 9c for
hens, 9c for springs; 7c for old roos-
ters; 11c for ducks; 9c for geese and
16c for LENE.

Quinces—$1.75 per bu.

Radishes—15c for round.

Spinach—50c per bu.

Sweet Potatoes—$2 for
and $3 for Jerseys.

Veal—Dealers pay 7@8c for poor
and thin; 8@9c for fair to good; 9@
10c for good white kidney; 11c for
fancy.

Virginias

—_——_—-o~— =a
Drug Club Banquet.

The second annual banquet of the
Grand Rapids Drug Club will be
held at the Livingston Hotel Thurs-
day night, Nov. 10, and it will be
complimentary to Secretary Wm. H.
Tibbs. A business meeting will be
held at 7 o’clock and will be for
members only. At 8 o’clock the ban-
quet will be served and to this the
ladies will be invited. President Wm.
C. Kirchgessner will preside and the
programme of speaking follows:

W. H. Quigley, “A. D. S. and Oth-
er Good Things.” D. D. Alton, Fre-
mont, “Our Country Cousins.” John
De Kreuip, “The Politician.” Chas.
Walker, “The Travelers’ Elasticity.”
Matthews, Mayor of the West
Side, recitation. C. C. Lillie, State
Pure Food Commissioner, ‘Foods,
Good Foods and Food for Thought.”
Lee M. Hutchins, “Finances Good
It is expected Commis-
sioner Lillie will discuss some phases
of the law as it relates to druggists.
Chemist B. Louise, of the State De-
partment, will also be in attendance.

—_—_~+++—___

The F. S. Torrey Veneer Co. has
been organized with an authorized
capital stock of $2,500, of which
$1,250 has been subscribed, $1,000 be-
ing paid in in cash and $250 in prop-
erty. Those interested are Gussie A.
and Fred S. Torrey, Horace L. Foote
and Frank W. Hine.

—_—_———- & o> o___—_

Geo.

The Lewis Supply Company has
been incorporated with $2,500 sub-
scribed and $1,000 paid in in capital to
manufacture auto parts. Among
those interested are James M. Hynes,

| Richard Shoemaker and Clarence E.

Lewis.
—_—_ 2+ +
W. A. Wood, of Dildine, has pur-
chased the stock of groceries and no-
tions of W. J. Heyboer, 1357 S.
Division street, and will take immedi-
ate possession.

“Conditions

 

 

The Grocery Market.

Sugar — Eastern is quoted this
week the same as it has been since
October 28, at 4.60. Beet sugar is
plentiful this year and is quoted at
4.50. This price is expected to hold
steady for quite a while.

Tea—Japans remain the same. The
latest findings are now being shipped
at fair prices. The United States
Government inspection is now very
rigid and the standard of quality
higher than ever before. Teas six
years ago could be bought for 12c,
which to-day, 18c is about the limit.
Many rejections of Formosa have
been made this year by the custom
inspectors, which, while costly to the
importer will ultimately be produc-
tive of good. All grades of China
Greens, Formosas, Ceylons and In-
dias maintain the early advances and
will undoubtedly be permanent.

 

Coffee—The market appears. very
strong. It is reported that the
month of October will show only
60,000 bags as compared to 875,000

bags for the same month last year.
are such that the large
roasters are obliged to advance their
selling prices to more nearly conform
to the advance of the raw bean.
Dried Fruits—The market for apri-
cots is steady with a firm
for immediate consumption.
the case of last year much the
crop was bought for export to
Europe, however, a local demand
which has all indications
for home consumption

demand
As

of

in

being

as

apparent.

1s°

Canned Fruits—Prices on nearly
all canned fruits are unchanged and
are considered cheap at present
prices. The demand has been heavy
during the entire season, and is still
It is thought by many of the
wholesalers that canned fruits at
present prices are a very good buy.
From all reports on New York gal-
lon apples, the market price will be
higher, as packers are finding it quite
dificult to get stock to pack to fill
their contracts. Canned berries of all
kinds are scarce and prices are firm.
Canned blueberries about the
shortest pack of any, and is reported
to be about one-half the

SO.

is

usual pack.
Canned Vegetables—Tomatoes
holding at about the same price
last week, but is thought they will
be higher before long, as the pack
is more than two million cases short
of last year’s pack in the eastern
states and there is also a big short-

are
as

age in the West. The demand has
been very good during the month.
Corn is also a very short pack, but

as vet official reports have not been
received as to how much short the
pack is in Minnesota. It is also re-
ported that the pack in other states

is very short. There has been a
good demand for corn during the
last month. It also must be taken
into consideration that the markets
were bare of corn when the new
pack arrived this year.

Rice—The demand for rice has

been very good, buyers taking freely
for their present needs, but very lit-
tle business is done in futures. Prices
are holding about the same as last
week. The recent storms in the

South did some damage to the rice
that was still in the fields, but it was
only along the coast.

Spices—The market on spices is
still on the climb. Prices on nearly
the whole line have advanced from
one to ten cents per pound during
the past month. The demand is
very good now, as many are buying

for the holidays that are coming
soon.

Domestic Nuts — California ship-
pers are invading the shelled wal-
nut market in competition with
foreign shippers. They- are en-

couraged to take this step because of
the extreme scarcity of the foreign
product and the apparent willingness
of the Eastern trade pay high
prices. This said to be the first
time in the history the business
that shelled walnuts of California
origin have heen offered the
Eastern trade. The California pack-
ers are using the foreign designations
of quality. They offer Chaberts
halves delivered New York at 38c
and Bordeaux halves at 30c, both in
50-pound boxes. The goods are
on the way.

Provisions — Declining prices of
hogs last week kept the receipts
down at the western packing centers,
where the arrivals were about the
same as for the preceding week and
about 48,000 less than for the cor-
responding week last year. The
weather has been quite favorable for
putting fat on the animals, and the
present price of corn insures a hand-
some profit, providing current prices
of hogs can be realized later, which
the trades believes is unlikely. The
week has seen a letting down of
17"4c in the price of November lard,
due, no doubt, to the marketing op-
e1ations under way in the “corpse”
the October deal. Other product
advanced moderately. The trade be-
lieves that speculators have discount-
ed May deliveries too heavily and
that January and May prices will
show a more natural difference later.
The packing of hogs for the summer
season was more than 2,000,000 less
than for the similar season last year.

Last week’s range of prices of the
principal articles on the city board of

to
is

of

to

now

of

trade, were:
Wheat—
Dee ....$ 90369 SF $$ [934
May .... .967%4 9334 ORS 4
July 9434 92 9314
Corn
Dec, 47% = 45HC—«CSAT?
May .... 4934 A834 AITZ
Tily .... 50% 4914 ADI,
Oats—
Dec. 31% 3034 3154
May 35 34 BAY,
July 3454 33% 34%
Park—
Jan. 17.35 16.90 17.30
May 16.321%4 15.95 16.30
Lard—
Jan. 10.32%, 10.15 10.30
May ....  @6 9.6254 9.8214
Ribs—
Jan. 9.25 9.0214 9.221%
May 9.05 8.8214 9.0214

All the business that will come to
you if you simply

sit down and wait
for it will never keep you out of the
poorhouse.

 

 

 

6

MICHIGAN TRADESMAN

November 9, 1910

 

 

INDIANA ITEMS.

 

Business News From the Hoosier
State.
Richmond—The officers and many
members of the Indiana State Asso-
ciation of Florists visited E. G. Hill's
Fast Haven green houses last week.
Several months ago Mr. Hill im-
ported new roses, chrysanthemums
and carnations from Europe and
Australia, and invited the florists to

see them while under cultivation.

Terre Haute—The Indiana Indus-
trial Life « Insurance Company of
Terre Haute and the Public Savings
Insurance Company of America, with
heme offices in Indianapolis, have
consolidated. Business will be contin-
ued under the name of the Public
Savings Insurance Company.

Richmond—A “getting acquainted”
meeting of the merchants’ section of
the Commercial Club will be held
about Nov. 15. W. B. Waddell,
Chief Attorney for the Indiana Busi-
ness Men’s Club, and Secretary A.
Bogue, of the Club, will be secured
by the local organization to deliver
lectures on business matters.

Terre Haute—Nathan Schloss has
been appointed receiver in  bank-
ruptcy for the dry goods business of
Samuel Dreyfus. Liabilities are es-
timated at $22,991 and assets at $12,-
760.

Portland—A new elevator and
grist mill is being built at Taft by
Montpelier capitalists to cost about
$10,000 and with seventy-five barrel
capacity.

Fountain City — Thomas Bloom
has purchased a half interest in a
erain elevator and flour mill at
Hope, and will move to that place
to assume the active management of
the business.

Indianapolis—Hibben, Hollweg &
Co. have purchased of Milton N.
Morris the property with 33 feet
frontage and a depth of 200 feet ad-
joining their present building on the
north and with it the ground at the
northeast corner of Meridian and
Georgia streets, approximately 100x
202 feet, on which it is the intention
to erect a modern building, seven or
eight stories high, adapted especially
for the requirements of the whole-
sale dry goods business. The firm,
under several changes of title, due
to the death or withdrawal of per-
sons interested, has occupied the
premises in part for the last forty
years.

Decatur—H. F. Callow, a member
of the Holthouse drug firm, has sold
his interests to his fellow partners,

Fred Heuer and Lawrence’ Klein-
henz and will leave soon for Mis-
souri.

Indianapolis — The Commercial

Club, the Indianapolis Trade Asso-
ciation, the Board of Trade, the Man-
ufactnrers’ Association and the Mer-
chants’ Association have united in
offering a prize of $100 in gold for
a slogan for this city.

South Bend—J. August Smith has
been made sales manager for the
South Bend Watch Co. The office
was formerly held by H. C. Carpen-

 

ter, who resigned, his resignation
taking effect Nov. 1.
Indianapolis—The last trade exten-
sion trip of the season by the Indi-
anapolis Trade Association will be
a one-day trip Thursday, Nov. 17, on
the Indianapolis Southern to towns
between this city and Dugger.
Indianapolis—Under the direction
of the Agricultural Department of
Purdue University, a meeting of all
the egg buyers in the State will be
held at the Claypool Hotel Novem-
ber 16 or 17. The purpose of the
meeting will be to effect the organi-
zation of an Indiana Car Lot Ship-
pers’ Associaiton and to work for a
new pure food law relating to the
sale of eggs. The main features of
the proposed law will be that no egg

which has not been candled — shall
each the consumer.
—  _ ——

 

Fall Trade.
The ever constant window display
should be considered now for the fall

trade. Every dealer who represents

a line of paint in city, town or coun-,

tv should recognize his duty to the
line he represents and get ready for

work. This means going over the
stock carefully, checking up all
shorts, having the stock in good,

clean condition, and, in other words,
be careful to meet the requirements
of trade for the fall painting season,
which is the very best.

Painting done in’ the fall of the
year will outlast that done at any
other time. Paint will take to lum-
ber and adhere better, giving a more
elastic and durable paint film than
at any other season. In addition to
this, it gives the color a chance to
become thoroughly hard before the
rays of the hot sun can begins its
deadly work on_ fugitive’ colors.
Therefore, there are many reasons
why painting should be done at this
season of the year, and if the deal-
er’s stock is not in condition to meet
the requirements of his trade, it
means the orders will go somewhere
else regardless of his efforts to hold
his trade.

A window display made at this
time is of the “tmost importance
and should be carried out in a way
that will produce the most beneficial
results and altogether be of benefit
to the line carried. Displays should
not be confined to house paints, but
house paints can be used one week,
barn and roof paints another week,
vehicle specialties a third week, and
household specialties a fourth week.
This would give ample space in a
window for an attractive display, at
the same time allowing room for
such banners or bulletins as would be
necessary for properly advertising
the goods. An attractive display of
paint in a window will sometimes go
further to convince a man that his
buildings need painting than any oth-
er method outside of personal inter-
view.

ee

Whatever may be the disadvantag-
es of cash buying and selling, there is
certainly the manifest advantage of
always knowing right

where you
stand.

 

TALK TO A CREAMERY MAN.

It Is Up To Him To Educate the
Farmers.

A prominent creamery proprietor
was in our office the other day com-
plaining bitterly at the blindness of
the farmers who were allowing the
milk shippers and  condenseries to
wheedle them into leaving the cream-
ery and the growing of young stock.
We agreed with him completely at
the short-sightednes of such farmers.
But we asked him to face the truth
ot the situation and not flinch.

“You creamery men,” we said to
him, “are mainly to blame for this
lack of knowledge on the part of the
farmers as to the farm value and
feeding value of the skim milk. What
special work have you done with the
patrons of your creameries in all
these years to educate them to an
understanding of the value of the
skim milk?”

He admitted that he
nothing in particular.

“Vou know,” we further said, “that
not one in ten of the farmers about
your creamery read a dairy paper
where this skim milk question is dis-
cussed and the facts and figures are
brought out.” He admitted it. “Well,
we replied. “why haven’t you seen
to it for your own protection, and the
finest. best profits of your patrons,
that such reading was placed in their
hands? You would have been saved
ail this fear if your patrons under-
stood the real money value of skim
milk. But you and a large number
of the creamery men of the country
do nothing to make the farmers in-
telligent on this subject. You are
blind leaders of the blind. You are
Icoking after the present dollar just
as the farmers are. This is what you
should have done years ago.

“Vou should have seen to it that
your patrons were supplied with
sound dairy reading. Your own pros-
perity depends upon their under-
standing of what the skim milk is
worth and how to care for it and
feed it to the best profit. Now, be-
cause they do not understand this
important fact, they are led away by
the milk shipping dealers and the
condenseries by offers that nowhere
near cover the real true value of the
milk to the farm and farmer. You
did nct put in an apparatus for both
pasteurizing and cooling the skim
milk quickly so the farmers could
keep it sweet as longas possible. That
would have cost you something to
be sure, but it is a part of the edu-
cation the farmers need on this ques-
tion. To save themselves from loss
they had to buy farm separators so
they could get their skim milk and
feed it when it was worth the most.

“Now the milk shipping agent or
the condensing agent comes along
and offers them, say, a dollar and a
half a hundred for their whole milk,
with the extra expense of delivering
it, and your patrons are caught by
:t. Would they have been caught by
this offer if you had done what you
could to put knowledge in place of
false judgment so they could see
that the whole milk is worth consid-

had done

 

erably more to the farm and farmer
than that price?”

You creamery men are the leaders
cn dairy knowledge in every cream-
ery district. If you are far-sighted
men, you will do ali you can to make
the farmers look into this dairy
question on all sides. You must re-
member that if the ignorant ones are
drawn away, it breaks up the power
and effect of the co-operation and
weakens the circle.

Great and serious mistakes have
been made by dairy farmers in the
past because they did not see the
full and final consequences of what
they were doing. The destruction of
farm values in the old dairy dis-
tricts of Ohio and New York,
amounting in many cases to from
$50 to $80 an acre, have come in just
this way. A bad system of dairying
vill soon destroy the fertility and
then the value of a farm, just as it
will destroy the value of your cream-
ery.

The difficult thing is to get farm-
ers to see the truth. The bed-rock
of this dairy business is the farmer.
If he goes wrong everybody con
nected with it suffers with him. But
ke will not go wrong if he can be
made intelligent enough to see the
consequences of what he does.

If you do not make especial effort
to diffuse intelligence among your
patrons as to the best and most proi-
itable methods of dairy farming, you
will suffer by it; for otherwise your
house is built on the sand.

If you do not cenduct your cream-
ery in a way to make them educa-
tional centers, you will surely suffer
by it.

The foundation stone of the cream-
ery industry is not butter but rather
the by-product, the skim milk, for
on this hangs the live stock indus-
try, which means calf raising, dairy
cow breeding and the swine indus-
try. Think of the enormous revenue,
over $600,000—and still increasing—
that is coming into Jefferson county,
Wis., every year for cows and heif-
ers. Then think of the tremendous
importance of that live stock pro-
duction in keeping up the fertility of
our farms.

Then think that this all hangs on
the one single product, skim milk.
ilere you have the answer why you
creamery men should do something
at once to make your patrons see the
full meaning of this dairy question.—
Hoard’s Dairyman.

>.>
Unless you so run your store that

the public will have confidence in it,
price reductions and_ special offers
will have little effect upon the class
of people whose trade you want.

 

When you allow a customer to go
away with goods thinking them bet-
ter than they really are you give that
customer a shove toward the other
fellow’s store.

—__+++___

Anyway, a stranger in a town nev-
er has to hire a small boy to point
out the saloons.

——2.--s—____.

Better a man who fails in his ef-
forts to do something than one who
never tries.

 

 

November 9, 1910

MICHIGAN TRADESMAN

 

T

 

ON DRESSING THE WINDOW.

 

It is the Index of the Store and
Should Always be Up-to-Date.
One of the most significant feat-
ures in the art of the window dress-
er is that of having timely displays.
The window has often been referred
to as the “Index” of the store and
its aim should therefore be to sug-
gest to the passer-by the need of
some article and to induce him, by
its attractiveness, to enter the store
and make the desired purchase. In
many stores the hackground of the
windows are permanent ones of pan-
eled hard wood with polished floor
Such fixtures as are needed are floor
fixtures and are therefore easily plac-
ed in position. In many establish-
ments a regular system of window
displays is arranged in which the
trims are changed at certain regular
intervals. One window, however, us-
ually near the main entrance to the
store is reserved for “immediate
changes”; for instance, should the
day be a dark and rainy one, the
duty of the window dresser would
be to see that a suitable display of
raincoats and umbrellas is made in
that particular window and that cards
calling attention to the need of such
articles on that particular day, are
ready for instant use. Such display
takes but a few minutes’ time to ar-
range and it’s value is apparent. It
is such decorations as this that are
numbered among the innumerable
details which go to make a store “up
to date” and win for it the most cov-
eted reputation of being successful.
In the clothing and furnishing
zoods store almost every article can
be utilized for special displays.
Heavy ulsters, storm gloves and muf-
flers on a blustery, snowy day, or a
display of fulldress articles a day or
two in advance of the “Annual Char-
ity Ball.” When other events of lo-
cal importance are imminent, plan
the displays so that they will be sug-
gestive of the apparel needs on these
occasions. A most important feat-
all of these displays is the
window card, which explains why
the displays are made and calls at-
tention to the attractiveness of the

articles exhibited.

ure in

These special displays are of course
in addition to the regular displays,
which are arranged to do duty for
several days at a time. They should
be made more or less with the idea
of educating the observer as well
as a means of suggesting to him his
needs of the moment, with the in-
ference that whatever he wants he
can find within.

Where a store has but one or two
windows the displays should all be
“special displays,” and the work of
installing new goods, every day if
necessary, will be many times re-
paid by the extra business which will
result. If the business is too small
to employ a regular window trim-
mer, the window trims should be put
in charge of a clerk who has some
talent in this line. Ready-to-use
window cards can be obtained at wu
very reasonable cost. In this way
the windows can be given the needed

 

attention, and this very essential
feature will not be neglected,as it
in so many establishments at pre-
sent.

The general window decorations
will, of course, be devoted to the dis-
plays of the heavyweight clothing,
winter gloves, heavy shoes and other
articles for which the increasing cold
weather create a demand. Novem-
ber is the month of chrysanteh-
mums, and this fact should not be
forgotten by the window trimmed in
arranging his displays. These beaut-
iful flowers are to be seen in all
their magnificence wherever floral
decorations are made an essential
element of display. Everybody loves
flowers and this fact should be taken
advantage of. Every town, howev-
er small, has its local florist, and his
opportunities for displays are natur-
ally limited as far as the general pub-
lic is concerned. An arrangement
can easily be made to give up a large
window for a special display of
chrysanthemums, giving credit on a
good sized window card to the florist
who grew the flowers. In addition to
the flowers make an attractive dis-
play of the goods sold in the store.
One retail merchant, to further the
idea, presented every lady who vis-
ited his store during the chrysan-
themum display with one of the
blooms. Others even go further, and
all of the decorations throughout
the store are in yellow—such as
special drapings of cases, overhead
decorations and display cards. Pots
of the flowers are distributed
throughout the store and attention to
the display is attracted by liberal
newspaper advertising.

The importance of properly dress-
ed windows has never been more
pronounced than at the present time.
The new stores which are opening
constantly display marked attention
in this direction, and every inch of
space available for the purpose is
placed in service. The windows are
most attractively finished and furn-
ish most elaborate backgrounds for
the display of merchandise. Old es-
tablished firms, recognized as being
progressive, are constantly changing
their windows to make them more
attractive, as they recognize that in
this feature of their business lies an
excellent salesman and profit bring-
er. It is true that there are still
merchants who are so conservative
that they pay little or no attention
the art of window decoration. It is
only a question of time when, no
matter how well established is the
business, it will begin to slide down
hill. A younger and more enterpris-
ing firm takes’ a store near by and
their windows fairly talk to the pass-
erby. The result is appearent in the
increasing number of visitors to the
newer and more up to date establish-
ment and the loss to the old store
of many of its former stanch sup-
porters. A firm may be seemingly
secure in the position it has won and
business comes to the store without
apparent effort. At the height of
success do not forget that a few
years may bring a complete change
in general conditions. New people

 

move in and others move away. Plan
for these conditions by keeping the
store up to date in every particular
and win the stranger in the town by
impressing him with the attractive-
ness of your window displays.

—_+-+____

Bank Advertising.

If any banker has ever had any
doubts as to the advisability of ad-
vertising his bank let him remember
that the three essentials to any
sound banking institution,—the foun-
dation upon which his business must
rest,—are Confidence, Security and
Service.

Security and Service are in the
hands of the banker, their degree of
perfection rests with him and his as-
sociates.

Confidence, on the other hand, is
a state of mind, a result of impres-
sion or Knowledge and so far as the
bank’s success is concerned, it must
exist in the minds of those people
who support the business.

Advertising cannot produce a de-
gree of Security—neither can it per-
fect the bank’s”. service: Instead,
they must constitute the basis for
advertising.

As 2 means of creating, transmit-
ting and fostering Confidence there
are no means to this end except
through publicity. The bank may
orovide absolute Security, its Ser-
vice may he perfect but until these
facts are made
common

public and become
Knowledge,
does not exist.

Confidence

Too many bankers have been slow
to reason this out. The old defense
of “to advertise is undignified,” be-
comes ridiculous because, in fact, no
bank has ever been able to remain
in existence without publicity and ad-
vertising is nothing more than pub-
licity intensified.

But advertising has come to mean
more to the bank than mere general
publicity. It has been found that it
is possible to accomplish more than
the extending of confidence. The
might have implicit con-
fidence in a bank’s security and ser-
vice yet fail to make use of these
facilities.

individual

This is where bank advertising has
shown such wonderful progress. Ed-
ucational copy has taught the indi-
vidual the uses and conveniences of
a bank’s service. It has been the

means of increasing the volume of
business in the community as 4
whole by placing before the people
the simplified Knowledge of how
transacted. The great volume of
business may be most conveniently
business carried on each day in this
country is only possible through the
perfected business methods made
possible by our banks.

For any banker to hesitate on this
subject of advertising his bank is a
big mistake. Not only is he “stand-
ing in his own light” but he is also
a restraint upon the business in his
locality.

—_—_~+->—__—_
Thanksgiving Display.
Thanksgiving Day will soon be

here.

Now is the time for the grocery
to put on its Thanksgiving dress.
Now is the time to prepare for what
should be the harvest home of the
grocery store.

There are two things to attend to:

First, get the goods.

The second part of the programme
is the more important of the two.
If you run a grocery store which is
up to date you are pretty well fixed
at al! times.

Mince meat is a great thing for a
leader. Arrange to get a supply of
the best home-made mince meat you
can find—the real old-fashioned boil-
ed cider mince meat, rich and black
with fruit and spices.

Then let the public know you
nave something extra good in mince
meat. The custom of making mince
meat is not so well established in the
family as it There are
vast numbers of families which will
buy their supply of mince meat rather
than make it. And especially if they
know they can get good mince meat.

Get something extra nice in the
way of fruit and nuts, and see to it
that everybody knows
something extra nice.

once was.

you have

Push your line of fine canned soups
and push the oyster business. This is
the soup season.

The getting of Thanksgiving busi-
ness is largely a matter of good stock
and good display. People are will-
ing to pay good prices for some-
thing a little extra fine for Thanks-
giving.—Merchants’ Journal.

en -

Probably the most popular illus-
trated paper is the bank note.

 

 

 

 

 

WoRrDEN GROCER COMPANY

The Prompt Shippers

 

Grand Rapids, Mich.

 

MICHIGAN TRADESMAN

November 9, 1910

 

 

  

HIGANTRADESMAN

et >
SSABPDnr.

DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.

 

 

 

Published Weekly by
TRADESMAN COMPANY

Corner Ionia and Louis Streets,
Grand Rapids, Mich.

 

Subscription Price. :

Two dollars per year, payable in ad-
vance.

Five dollars for three years, payable
in advance. .

Canadian subscriptions, $3.04 per year,
payable in advance.

No subscription accepted unless ac-
companied by a signed order and the
price of the first year’s subscription.

Without specific instructions to the con- |

trary all subscriptions are continued ac-

cording to order. Orders to discontinue

must be accompanied by payment to date.
Sample copies, 5 cents each.

Extra copies of current issues, 5 cents; |

of issues a month or more ald, 10 cents;
of issues a year or more old, $1.

 

 

 

 

 

Entered at the Grand Rapids Postoffice
as Second Class Matter.

 

November 9, 1910

 

 

 

 

UTILIZING THE WASTE.

The roughage, or refuse of a gen-
eration ago would remove the suff-
ering of today in the congested cities
the wastes of today may prove the
most valued possessions of tomor-
row. The greatest benefactor of the
human race is not he who discovers
a new gold mine, but he who can
best convert the waste material into
useful products.

The farmer of yesterday fed his
corn to the pigs, his fodder to the
cows,—and that was the end of the
corn crop as he hauled out the mash-
ed stalks and
them by plowing them under.

strove to get rid of
later
came the ensilage cutter and shred-

der, declaring that there had been

too much waste in the previous
Landling; and the way the live stock,
horses, cattle, sheep, pigs, and
chickens devoured and thrived upon
the ensilage, was excellent proof of
the statement. But today we find
still other for those despised
stalks. From the pith comes cellu-
lose, used to protect our battleships,
while the gun cotton and smokeless
powder may be other modifications
of the corn stalk. Even the cob has
its uses aside from fuel, one of the
most important

even

uses

being as meal to
to dilute more concentrated foods.
Life is very much like the field of
corn. We may extract the grain
and half use the fodder as roughage:
or we may envolve from them the
more valuable products of life. The
aborigine found the rude stones for
grinding quite sufficient for his
wants. But we should not be sat-
ished until we have gotten the full
value from both grain and stalk; not
until even the oil from the germ has
been extracted, now extensively used
in paint, the manufacture of rubber,
linoleum and many other things.
Every day has its lessons for us;
every hour brings new opportunity
for strengthening our powers and
giving to the world something better.
Waste products of life are more pit-
waste products of life are more pit-
iable than the corn fodder tramped

into the mud by stock after they
have demolished the most inviting
portions.

SLANG OFTEN EXCUSABLE.
Good every day speech does not
contemplate the eliminating of slang.
In the report of sporting events, for
example, the descriptions would be
dull—to the regular readers of sport
news, at least—if they were made in
conventional and strictly pure Eng-
lish. And each particular sport has
its own particular terms, some of
which were introduced as slang, but
have become legitimate parts of the
\language. The best use of these
iterms and words make the descrip-
ltions more graphic and otherwise
And if there be
them offensive
‘they should avoid sport news, for
islang will doubtless be used in the
| reporting of such news as long as
ithere are sporting events to report.
| As to slang in general, the exces-
| sive use of it is much to be regretted,
| of course: but a clever use of it,
'which means some regard for subject
\and occasion, as well as for selection,
adds much to the life of the language.
Every language is progressive. What
is slang to-day may be orthodox us-
age to-morrow. New things and new
users often demand new words. But
icnly inventions of real merit fasten
themselves permanently on the lang-
uage. The inept soon become ob-
solete. It was the late Mark Hanna
who took from the card table and
applied to politics the term “stand
pat,” and from the use of that term
in politics has developed the word
“standpatter.” And this word has
even come to have a meaning beyond
the confines of the card table and
politics, for if used to describe any
one who is unprogressive in anything
its meaning would be understood.
Good every day speech may be
acquired without avoiding slang for
even slang may be used in such a
vay as to denote culture or educa-
tion. What is to be avoided is the
abuse of slang and flagrant errors in

 

 

| more interesting.

;
| readers who _ find

grammar, in enunciation, pronounci-
ation, and the use of the voice, but
more than all the last named. A
pleasing voice covers a multitude of

sins.

 

THE KNOW-IT-ALL.

We once heard a farm hand say:
“It’s no use for me to take time to
read the farm papers. I know all
T was brought up to
it.” This man is still farming with
the same knowledge that he had ten
years ago, and that his father had
twenty years ago; and
why it is

about farming.

wondering
so much harder to get
along now than it used to be. He
has failed to take into consideration
the sharper competition which he
must meet; the improved methods of
cultivation; the shifting of the mark-
et problem. He is doing just as the
family traditions and customs have
taught him; forgetful of the fact that
the world moves.

3ut does he really know all that
was to be known even a generation
or two back? Does anyone? Is
there not something to be learned

 

 

at every step, and from almost every
person? The man who knows it all
shuts his eyes and ears, and plods in-
dependently on while his meeker
brother is ever alert and picking up
new ideas and plans which make the
work easier.

Progress ever finds help from pre-
decessors. The trail of Columbus’
fleet made a new map for the navi-
gator. As surely as we learn to do
by doing, may we also learn by what
others have done, mechanical know-
ledge along any chosen line will al-
ways prove of value. The broader
the conception of the subject at
hand, the more valuable will it be-
come to anyone. But the man who
thinks he knows all about a subject
generally knows the least. The
more do we appreciate our limita-
tions.

The know-it-all is in a most dang-
erous position. It is said that a lob-
ster, cast upon the bank, has not en-
ergy enough to seek its way back to
the waves, though they may be but
a few feet from him. If the tide
does not come to the rescue, it per-
ishes. The man who “knows it all” is
as helpless as the lobster. He might
easily save himself, but does not.
Omnipotence is scarcely of earth; but
we may always strive to approximate
it. This is the thing to be struggled
for—our rainbow of hope.

 

 

PREPARE FOR YOUR WORK.
A woman who had bravely held
up her end of the load as the for-
tunes shifted from a board shanty to
a palatial residence, suddenly found
herself a widow with a small boy and
a large field of good producing oil
territory as her dowry. Two courses
were pointed out by friends: Either
to sell outright, or to employ a man-
ager. But instead, the plucky, far-
seeing woman with only a common
school education, at once matriculat-
ed in one of the best business col-
leges and is now adding to the for-
tune left her by the application of
strictly business principles; yet in so
doing she has sacrificed neither home
duties nor the charm of femininity.
As soon as Carnegie had gained a
financial footing he placed himself
under the tutorage of one competent
to give him a good practical educa-
tion, well knowing that he needed this
in his life work. For he was a child
of poverty, his early schooling being
that of the self-student from the li-
brary of one whose memorial is now
placed at the entrance to Carnegie
Library at Allegheny, Pa.—a loving
tribute to the one who first supplied
his innate love of knowledge.
Preparation for special work may
come late in life, yet the need is just
as insistent. In any department, the
more complete and thorough the pre-
paration, the better will be the re-
sults. The trend of modern educa-
tion gives a keener insight into
every topic taken up. Every subject
mastered paves the way to kindred
topics. Every guidance of the mind
along any proper channel renders it
more tractable. Every self-victory be-
comes a stepping stone to a loftier
purpose. Get your whole soul into

 

your work; but do not neglect to get
yourself rounded out for a most com-
piete service.

 

BETTER PAY.

Some one asks if the value of a
clerk’s services can be increased by
better pay. The answer seems to
have a negative ring. We say, “Yes,’
if the relations of the employer to-
ward employe are normal and_ the
clerk is worthy of his hire.

The clerk should have and be en-
titled to the confidence of his em-
ployer. The increase of salary is a
trust imposed by the employer, for
which this clerk is directly responsi-
ble. The increased trust renders him
evidence that his work is appreciat-
ed. And with this feeling comes en-
thusiasm to do better. Praise, right-
fully given, is a worthy incentive; a
healthful stimulant.

It enables the honest clerk to bet-
ter equip himself for service. It may
be the means of providing personal
comfort and convenience not possi-
ble under the former salary. It may
be an inducement to better fit him
for work. A special training course
may be the result, or professional
reading. Anything which serves to
render outside hours better and eas-
ier will surely reflect upon his serv-
ice with you.

But with this better pay there
mist come a proper realization that
you are not getting a generous
streak; that this is no present which
you are making. His added experi-
ence should make him a better serv-
ant. You expect better service. His
wages are an investment as surely
as is the cash tied up in merchan-
dise. It is his business to convert this
into merit. If you invest in a certain
class of goods you compare returns
with those of former occasions and
future purchases are made upon this
basis. Let him understand that his
salary is just as much a part of the
computations. He _ receives it in
trust. If he makes it a good invest-
ment, well; if not, the retrenchment
will occur as surely as that on sugar
or silk. And, really, the man who
will not do this better service is dear
at any price. And can he really be
termed honest?

EEE

When you combine fairness with
kindness, and positiveness with sym.
pathy, you give instructive expres-
sion to the truest and best in your
nature.

ee

There is coming into the world a
new way of doing things; if you
would be abreast of the times, you
must adopt the new way.

emcee

If you allow yourself to shade
prices for certain customers, you make
those customers, and all the unfav-
orable ones as well, distrust you.

 

 

The attitude of uncertainty scatters
force. Know what you want to do,
then do it with the full force of your
Lody, mind and soul.

Never discard a business

sugges-
tion wunconsidered because of its
source. Consider it on its merits and
without bias.

 

a
"
:

a

RARER ARN. Unni EE TRAM Ee

 

Siti IES ANB Ac

Stadia alee. eRe

November 9, 1910

MICHIGAN TRADESMAN

 

Bs

 

NEW ORLEANS’ EXAMPLE.

New Orleans has always been
noted for its quaintness, its historic
interest, its

romantic mingling of

races, rather than for its commer-

cial greatness. But the younger, more
active and more aggressive element
is now in the saddle. New Orleans is
to be made to grow. It is to be
made one of the great commercial
and industrial cities of the country.

How is this to be done?

The answer can be expressed in a
single word—co-operation. It is sim-
ply using the methods that other cit-
ies have used and found efficient. It
is using the methods that every other
city, town and village that has am-
bitions and hopes should use. The
business men are forgetting old jeal-
ousies and wiping out old scores.
They are standing together, working
together, pulling together and_ to-
gether they are getting results. New
Orleans has an active and aggressive
Chamber of Commerce. The whole-
salers and jobbers are united, the re-
tailers have their association, other
interests are organized and men are
meeting and talking and getting ac-
quainted and the spirit of co-opera-
tion is

becoming strong among
them. They are sending out trade

extension excursions to line up the
tributary business. They are encour-
aging the farmers by sending out
special trains carrying skilled = in-
structors in truck farming, cotton
and corn growing and hay raising.
They are improving the highways
and bringing influences to bear for
the improvement of railroad and
navigation. They are going in for
civic improvements that the old city
may be a better place to live in, and
they are striving for safety in health
Individuals working for any of these
things would accomplish little—com-
bined effort, co-operation, make all
things possible. New Orleans’ great-
est ambition just now is to secure
the Exposition to celebrate the open-
ing of the Panama Canal. Everybody
in New Orleans is working for this.
Individually and collectively the peo-
ple have their hands on the wires
and are pulling with all their
strength. Whether or not the Ex-
position is landed New Orleans wil
be mightily benefited by the effort,
for the people will have learned to
work together.

The example of New Orleans is
worth copying. There is nothing like
co-operation to bring a town to the
front, to give it a place on the map,
to make it worth while. Even the
smallest crossroads settlement can
be benefited if the people will work
tegether for th: common good in-
stead of each one striving for his
own selfish interests.

Now is the time to get together.
The evenings are growing longer.
The summer activities are past. In
every town and village in Wester:
Michigan the business men, repre-
senting as they do the life of the
community, should be planning to-
gether how to make their town big-
ger and better, how to make it more
attractive as a business center, more
desirable as a place to live, how to

 

develop its own and the tributary re-
sources and how to promote and en-
courage its industries. If the busi-
ness men will take this matter up
this winter and put into it the spirit
of mutual helpfulness great will be
the harvest in the years to come.

 

 

 

INSURANCE DEPARTMENT.

James V. Barry, State Insurance
Commissioner, has tendered his res-
ignation, to take effect Nov. 15. He
has accepted a flattering offer from
outside insurance companies to be at
the head of a Publicity Bureau,
which they are organizing. The new
position carries with it much _ re-
sponsibility, the opportunities for
honorable service and a salary much
better than that paid by the State.

Mr. Barry was appointed
ance Commissioner by Governor
Bliss in 1901. Before his time the
office was a part of the “machine,”
a reward handed out to the politician
whose activity in caucus and conven-
tion entitled him to some recogni-
tion. Fitness for the place and abili-
ty were not necessary qualifications,
and, as might have been expected,
the department was not one in which
the State had any great reason to
take pride. It may have been no
worse than similar departments sim
ilarly conducted in other states, but
it was no better. Mr. Barry brought
to the department intelligence, effi-
ciency, vigilance, skill and integrity
He did not leave the work for sub-
ordinates to do; he worked himself,
and to every detail he gave his per-
sonal attention. The Michigan De
partment of Insurance to-day is held
up as a model by all the other states.
Tt is recognized as the most capable
and the most efficient, and what
Michigan does is accepted as a safe-
guard for other states to follow. Mr.
Barry’s administration has won for
Michigan this enviable reputation. In
the meantime Michigan has realized
tangible benefits from Mr. Barry’s
methods. The State has now in-
surance laws, fakes and frauds have
been driven away and standards have
been placed on a higher and better
plain. The State owes much to Mr.
Barry.

The appointment of a new commis-
sioner will devolve upon the new
Governor. Will the appointment be
made with a view to efficiency and
good service, or will it be handed
out as a reward for political services
rendered? Will the department be
maintained at the high Barry level
or wil it degenerate into a sorry fig-
urehead? The matter is of great im-
portance to the State, to every per-
son who carries life insurance and to
every person or interest that carries
insurance against fire.

Insur-

 

TWO HELPFUL HINTS.

A few days ago a farmer called at
a hardware stere for wire screcniug.
The clerk was a little surprised at
the untimely purchase, for flies ae
not usually hostile in November, and
so expressed himself. “I’m gett'rg
it to make my _ potato bins proof
against rats,’ was the explanation.

For this man had found out that the
seemingly light woven wire wil! turn

 

 

 

these rodents every time. What if
they could break the wire, the sharp
spear left is a complete barrie: to
further progress.

“Let me tell you,” said the clerk,
“the method of old Mr. Blake, who
was as wealtny as frugal: Every time
a tin can was emptied he store :'
away in 2 box for the purpose. At
the end of the season a fire was made
and the solder upon these cans was
melted. They were then reduced to
flat pieces of tin. And every time
there was a rat hole noticed one ot
the tins was clapped upon the offend-
ing aperture. The scheme worked
and the rats in time grew discour-
aged.”

Two thoughts came with the re-
lating of the story: One was the use
to which the little things can be put,
and when the work is systematized
it becomes very little. Had the man
been forced to forage about in va-
rious places every time he discovered
the need of a piece of tin, first hunt-
ing up his can and then reducing it
to available form, the method would
have proved in the end rather ex-
pensive. But his plan, which had be-
come a habit, included no waste
time. The unsoldering was all done
in quantity and thus comparatively
speedily. i

But more forceful came the value
cf being able to help the one in need.
Many a clerk would have thought,
“Well, this is one way to get rid of
goods out of season,” and _ stopped
with this. But the patron appreciated
the gratuitous help, and will in due
time reciprocate. Your full duty to
a customer is not rendered if some-
thing which you can add of helpiu:-
ness is withheld. Complete service is
measured by your ability, not by the
minimum aniount which will fill the

bill.

 

THE EMERGENCY CALL.

Could the mother who never
taught her daughter to work, because
‘Sf she did not bnew how to work
she would not have to,” have follow-
ec her child through life she wouid
have had occasion many times to dec-
plore the fallacy cz her reasonig.
One may be able to use the pick
and still not be thereby forced to
spend a life in ditch digging. Tne
knowing how to do a thing in emer-
gency may be of inestimable value.

But a few days ago the papers
told of the heroism of the modern
Casabianca, who, when his father fell
from over-exertion in navigating his
schooner in a storm, took the yheel
and hurried the vessel to shore. As
he was the only other member of
the crew, inability to act promptly
would have resulted in a condition
perhaps fatal to both. That physi-
cians were unable to resuscitate the
father does not lessen the credit due
to the son.

All of the wzreat industrial work
tends to the specialization of labor.
And while the principle as a whole
is economical, yet it is a wise habit
to observe the work of others and
how it is done. Where only one
member of the household knows how
to attend the furnace or cook a

 

‘plain meal, there are sorry times if
that member is even for a_ short
time incapacitated for duty.

“Tell me how much has been your
patient toil in obscurity,” says Math-
ews, “and I will tell you how far
you will triumph in an emergency.’
Huxley makes plain the idea in, “A
man so trained in youth that his
body is the ready servant of his will,
and does with ease and pleasure all
the work that as a mechanism it is
capable of, whose intellect is a clear,
cold logic-engine, with all its parts
of equal strength and in
working order, ready like a steam-
engine to be turned to any kind of
work, and spin the gossamers as
well as forge the anchors of the
The emergency tests. the
metal of the man. He who can stand
its strain is bound to win. Learn the
usua! in detail, but be ready for the
unusual.

smooth

mind.”

 

 

THE CHEAT.

We find him in the school ranks.
Ilis open book is concealed below
the desk, ready to prompt in examin-
ations.. He stumbles along and his
marks carry him into’ the
grade. Perhaps he even brags over
his more conscientious classmate as
to his superior marks. The latter
may at times become a trifle dis-
couraged at his own seeming defeat
while striving to be honest. Yet the
student truthfully
“What I get I get by my own exer-
tion,’ wins in the end every time.

It is not the 100 per cent.
which counts but the knowledge
which this mark represents. If the
figures are spurious their real value is
nil. They may for a time be recog-

next

who can

say,

mark

nized for what they are claimed to
represent, but sooner or later the
tricks of the cheat are exposed and
the nominal value descends to the
rank of the real.

The same methods may be traced
through life, and usually in the same
individuals. The boy who’ worked
through his Latin with the aid of a
“pony” starts out in life with this
incumbrance; while he may have de-
ceived the teacher, he could not de-
ceive his classmates; they were
awake to his methods and to _ his
principles. He has first to overcome
their prejudice before he can enter
the commercial world on the normal
plane.

Any tendency to return to the old
methods is watched for and at once
detected. Business habits follow
school habits in a surprisingly sim-
ilar groove. “Like flakes of snow that
fall unperceived upon the earth,”
says Jeremy Bentham, “the seeming-
ly unimportant events of life succeed
one another.” The school boy who is
letting the snows of dishonesty drift
in upon his character will soon find
himself frozen from public trust
Purity is an abstract truth and not
a relative term. Honor will not
unite in an emulsion with deceit to
form policy. The cheat may elude
the teacher and the world for a time,
but exposure is certain. There is
more teal honor in the 60 per cent.
gained honestly than in the 100 per
cent. when done by cheating.

 

 

eee rrr at enn enn en nn neon nc nen

 

10

MICHIGAN TRADESMAN

November 9, 1910

 

CUSTOMERS FOR TEN CENTS.

 

A Merchant Who Sold His Patrons
Too Cheaply.
Written for the Tradesman.

“Strangest thing I know,” observ-
ed the traveling salesman, as Grimes,
the ex-grocer, passed out of the
street car with a dinner pail in his
hand.

“What is the strangest thing you

know?” demanded the old book-
keeper.

“Grimes,” was the reply. “He's
the puzzle of my life.”

“You'll have to come again,

laughed the old book-keeper.

“Not so very long ago,” the sales
man went on, “Grimes was in bust-
ress down on Front street, and had
as fine a there was in the
He is a bright fellow, not ex-
travagant, understands the

trade as
city.
rules of
business, and yet he went to pieces
v hile with less brains forged
ahead. It is one of the
commercial life which no fellow can

find out.”

men

things in

The old bookkeeper mused a mo

ment, his eyes on the advertising
signs, and then said:

“My friend, there is no
about it. failed
had too opinion of the

shrewdness of Grimes. He failed be-

puzzle
Grimes because he

good an

cause he did not have the right no-
tion of the value of a customer.”

ast?

I'm glad to hear you talk about

the value of a customer,” laughed
the salesman. “I. have often been
laughed at for fixing a cash value

on my customers.”
“Customers have a cash value, just

the same as everything else that en-

ters into the world of business,”
went on the old bookkeeper, now
fairly mounted on his hobby. “In

and child
who has a cent to spend has a cash

fact, every man, woman
value to every merchant in a town
That is why the good will of a bus-
iness in a large town is worth more
than the good will of a store in a
small town. Every inhabitant is a
piospect, a possible buyer.”

“That’s my idea,” agreed the sales-
man. “But suppose you get back to
Grimes? What was his notion of the
cash value of a customer?”

“Grimes,” replied the old
keeper, “regarded a customer as a
drug in the market. He had an idea
that there were carloads of them and
no bidders. He would sell one of his
best day tor ten

book

customers
cents.”

“Elucidate!” laughed the salesman.

“T’ye seen him sell his customers
for a cent,’ went on the old man.
“You know I kept his books for a
time.”

“T didn't know that. Go ahead
and solve the riddle which has both-
ered me not a little—the riddle ot
the failure of Grimes.”

“Grimes,” continued the old book-
keeper, “has a notion that he is just
about the keenest business proposi-
tion there is in the world. How he
manages to keep his head swelled
in view of his failures is more than
I can understand. He prides himself
cn the notion that no one ever gets
the best of him in a bargain.”

any

 

“And yet he lost $5,000 of his fath-
er’s money in that store.”

“Yes, and his own time for a year.
It cost the father about $100 a week
to keep him in and I'll

tell you why. He sold his custom:

business,

ers too cheaply.”

“Tllustrate!’ said the salesman.

“Well, one morning Dudley Shaw,
the restaurant man, came runing into
the store and declared himself in the
market for about ten bushels of po-
This is about what he said:
‘I’ve been buying of farmers and I’ve
been robbed. Talk about the horny-
handed sons of toil being honest!
Big potatoes on top and little ones
at the bottom. Big potatoes with
cuves in their stomachs and _ little
potatoes with trimmings—
bitter green trimmings — under the

tatoes.

green

skin. Now, I’m going totrust to yout
this matter. Send me
ten bushels of potatoes of the right
kind, at market prices!’

judgment in

“Grimes swelled up. The restau-
rant man had informed him that he
knew something about buying pota-
tees! And what did he do? He
went down cellar and sorted out all
the bum potatoes there were there—
hig ones with hollow hearts and lit-
tle ones with green under clothing—
and unloaded them on Grimes. Then
he came up to my desk and told
me to charge Grimes ten cents
above the market price for them.

“‘Thought I’d never get rid of
that old lot,’ he said to me. ‘I've
Leen trying to work them off for a
long time.’

Will
asked.

“Te won't know anything about
it, Grimes answered me. ‘The boys
back in the kitchen pare and cut up
the tubers, and Shaw hardly ever
goes back there.’

“‘VYoy've sold him too cheaply,’ I
said to Grimes. ‘A good customer
like that ought to have netted you
more than a dollar.’

“Well, sir, that Grimes didn’t know
what I meant. He went off looking
wise, thinking he had done a smart

Shaw stand for ite’ &

thing. Kick? You should have heard
that restaurant man kick. Bui
Grimes thought there were more

customers in the city than he could
over sell, so he kept right on selling
them. He sold Hoover, the wagon
man, for three cents.”

“You are getting right down to
the concrete!” laughed the salesman.
“It seems to me that he ought to
have received more than three cents
for a big, strong man like Hoover
Tell me about it.”

“Hoover was a pretty good custo-
mer there in those days. His trade
must have been worth $10 a week.
One morning he came in and leaned
over the cigar case looking rather
blue, and wanting a prime cigar
Looked off his feed that morning.
Guess he had been smoking too
much the night before.

“‘Give me a straight ten, he said.
throwing down a dime. Grimes went
to the cigar case and took out a
box of cigars all trimmed up about
the middle with red and gold, like a
home-guard colonel on parade.

 

“<These all right?’ Hoover asked.
“You bet they are,’ replied Grimes.
“Hoover chewed the end off and
iit one he selected from the box. It
was one of these flora del fumigata
ropes that ought to be deported.
Hoover made a wry face and tossed
the weed out of the open door.
““Vou’ve made a mistake,’ he said

‘I didn’t ask for a fumigator. Give
me another cigar.’

“Grimes handed out another
brand, and Hoover took one and

lighted it. It went all right, and he
turned away.

“‘Here!l’ said Grimes. ‘Ten cents!’

“Hoover took out ten cents and
laid it down on the scounter. That
was the last of Hoover’s money
Grimes ever got.

“*That sucker,’ Grimes said to me,
after Hoover had gone out, ‘thought
he was going to bluff me out of
ten cents! I sold him one of those
hackman’s. pride cigars, and you
ought to see him smell of it! I made
three cents on it, anyway.’

“‘Three cents,’ I said to Grimes,
‘js too cheap for a man like Hoover
You ought to have realized at least
ten dollars on him when you let him
20.’

“Do you think Grimes understood?
Not so you could notice it. Here’s
another illustration: One day Grimes
advertised a lot of tinned goods
which had been accumulating in the
store. He had the goods in a great
box at the front, and people were
expected to pick out what they
svanted.,

“Well, early in the morning who
comes in but Mrs. Wheeler, wife
of the banker, as fine a woman as
ever lived, and not a bit toppy be-
cause of her husband’s money. She
comes in and finds Grimes standing
by the box with his hands in his
pockets.

“‘Oh, Mr. Grimes,’ she says to
him, ‘I want quite a lot of that stuff
ia the box, and I am going to a
committee meeting, and I’ve got my
white gloves on, and just can’t soil
them. Won’t you kindly take out a
lot of the cans so I can see what
there is of it?’

“And do you know what Grimes
did? He smiled and said he would
be glad to, only he had an import-
ant engagement at that moment, and
would send a boy to help her. The
boy anchored up by the side of the
box about ten minutes after the lady
had gone.

“Grimes came up to me that day
and said something like this: ‘Did
you see how I turned that woman
down? She thought, just because

 

she was the wife of a banker she
could make me get down on my
knees and paw that stuff over for
her. I guess she'll find out I’m just
as good as she is,-if I do sell gro-
ceries for a living.’

“*That is too bad, I told Grimes.
‘When you sell a good customer like
the banker’s wife you ought to get
ore than two minutes’ time for her.
That is altogether too cheap. I ex-
pect the trade of that family will
fall off now.’

“‘Never you mind if it does,’
Grimes said. ‘If I can’t do business
and be manly and independent about
it, 1 won’t do business at all.’

“He isn’t doing business at all,
as you see. He will never be in bus-
iness again, for he used up his fath-
ers money and he will never accum-
ulate enough to get a start. Even
if he should get to going again, he
would run long enough to dispose
of his customers to other merchants
and close up.

Competition is fierce,” the old
bookkeeper went on, “and the man
who can hold all his customers and
get new ones is the man who will
come out on top. It is ‘dle to talk
about getting another customer to
take the place of one driven away by
some small cheat or inattention. It
is like a workman talking about an-
other day coming after he has lost
one. The day will come—and some-
times the customer will—but that
will not bring back the lost one.

“When you go into business,” ad-
ded the bookkeeper, “don’t you go to
selling your customers for three
cents, or ten, or a dollar. They are
worth more than that to you.’—Al-
fred B. Tozer.

—_—_~+ + >__

You have got to know a business

before you can make a success of it.

Kent State Bank

Main Office Fountain St.
Facing Monroe

 

 

 

Capital “ee $500,000
Surplus and Profits - 225,000
Deposits
6 Million Dollars
HENRY IDEMA - - -_ President
J. A. COVODE - - Vice President
J.A.S VERDIER - - - Cashier

34%

Paid on Certificates

 

You cantransact your banking business
with us easily by mail. Write us about
it if interested.

 

 

 

 

 

Capital
$800,000

THE P

OLD

NATIONAL
BANK

 

Surplus
$500,000

 

 

N21 CANAL STREET

 

 

 

Our Savings Certificates

Are better than Government Bonds, because they are just as safe and give you
a larger interest return.

3%% if left one year.

 

 

November 9, 1910

MICHIGAN TRADESMAN

 

li

 

Grain Traffic on the Great Lakes.

The system of inland waterways
formed by the Great Lakes has done
much toward making better and
cheaper service in the marketing of
a large part of the grain crops of
the United States. Deepening the
lake channels has made it possible to
use larger vessels, and with the in-
creased size of the carriers have
come lower freight rates. A review
of the past forty years, covering the
principal events in this growth of
cheap transportation, has just been
published by the Department of Ag-
riculture in a bulletin of the Bureau
of Statistics.

In discussing improvements in
lake channels, the report shows that
in 1871 the ordinary depth of water
at the shallowest points between
Buffalo and Lakes Superior and
Michigan was about 14 feet, while
in 1909 this depth had been increas-
ed to 21 feet. Deepening the channel
was accomplished by: the building of
larger boats. During 1871-1875 the
average size of the vessels built on
the lakes was 193 tons, of 100 cubic
feet gross measurement and_ the
average size of those built in 1906-
1909 was 1,232 tons. The lake boats
built now are more than six times
as large as those built when the

~

channel was 7 feet shallower.

While the average cargo of grain
received at Buffalo for a season may
be less than one-half that amount,
400,000 bushels is not an unusual car-
go to be shipped in one vessel.

One ship cleared from Duluth on
November 4, 1908, with 413,930 bush-
els of wheat, and sixteen days later
cleared again from the same _ port,
this time with a cargo of 462,374
bushels of flaxseed and oats. Each of
these loads, if carried by rail, would
have required ten trains of about
forty cars each.

Freight rates charged for carrying
grain on the lakes are much lower
than in the days of shallower chan-
nels and smaller boats. The average
rate for wheat from Chicago to Buf-
falo had decreased in 1906-1909 to
less than one-fourth the average for
1871-1875, and in the past several
years a considerable number of ship-
ments of wheat have been carried
over the thousand-mile routes from
Chicago or Duluth to Buffalo for as
little as 1 cent a bushel. Railroad
freight rates on grain have declined
also during the period covered by the
Department’s bulletin; the average
rate from Chicago to New York by
all-rail routes has been, for the past
several years, less than one-half of
the charges of thirty-five or forty
years ago. During this time the size
of the box cars, the kind used to
carry grain, has increased three-fold.

The larger cargoes of the lakes do
not pass through Welland Canal, its
depth being but two-thirds that of
the shallowest passages between Buf-
falo and Chicago or Duluth, so the
shipments to ports on Lake Ontario
and the St. Lawrence River are much
smaller than those to Lake Erie. Of
the total grain shipped by lake from
Duluth (and Superior), Chicago and
Milwaukee during the past ten or

 

more years only about 7 per cent.
was carried to Lake Ontario or the
St. Lawrence River.

To ports east of Niagara, even al-
lowing for the longer distance,
freight rates on wheat are much
higher than to ports on Lake Erie.
From Chicago the rates to Montreal
nave for the past several years been
about three times those to Buffalo.

A considerable number of tables
are given to show receipts and ship-
ment s of grain at the different lake
ports and the quantities carried over
various routes.

ee

Biggest Orange Crop on Record.

Southern Pacific and Santa Fe
freight traffic officials state that their
field agents report to them that, ow-
ing to the increased acreage planted
and the favorable condition of the
groves since the first of the month,
California will produce during the
season, beginning in November, 50,-
000 carloads of oranges, the largest
in the history of the industry, and
the aggregate gross value of which
will be not less than $50,000,000.
45,200

Southern California, car-

loads.

San Joaquin Valley, 4,000 carloads.

Oroville district, 800 carloads.

The largest production heretofore
was in 1908, when the number of car-
loads was 41,400. During that season
the San Joaquin Valley—better
known among the orange men as the
Porterville district—and the Oroville
district shipped 2,600 cars. The re-
mainder came from south of the
Tehachapi Mountains.

The crop in the Portervillle and
the Oroville districts ripens and gets
into the market four or five weeks
before the southern California crop.
The Porterville residents pride them-
selves on shipping their first consign-
ment East the last week in every Oc-
tober. Oroville is a week later. Both
districts readily get their product in-
to the Eastern market in time for
the Thanksgiving Day trade.—Pacific
Coast Gazette.

—_—_—_~+-.___
Selecting Samples.

Nearly every store receives oc-
casional requests for samples, and
some stores receive a great many of
them. Some salesmen are extremely
careless as to the manner in which
these orders for samples are filled.
They note the kind of goods wanted
and snip off a few scraps from the
first patterns they come to and let it

 

go at that. This is a poor policy
that will, in the end, drive away
profitable trade. The salesman

should read over the request careful-
ly and then make the selection as
precisely as he wouldif he were do-
ing it for his mother or sister. When
a person sends for samples, it may
be taken for granted that she would
like to give your store the preference
providing she can get what she
wants; it must also be remembered
that in all probability there are other
stores where she can buy quite as
conveniently as she can from you.
Customers who buy by mail place
themselves in the hands of the sales-
man, to a certain extent, and this

 

fect must be appreciated. The sales-
man should use every effort to make
the transaction satisfactory.
—_»++____
Fountain Specialties.

Here are a few new ones for the
soda water directory. Any dispens-
er’s particular friends may thank him
for an introduction to the strangers:

The Great Divide—Put up a cone
of orange ice on a glass saucer with
a fringe of alternating cherries and
cubes of candied pineapple around
the base. Pour over all an ounce of
white grape syrup.

Snow Bank—Mix 1 ounce of rasp-
berry syrup, % ounce of orange juice
and %4 ounce of grape fruit juice in
a 12-ounce glass; add a dash of
“phosphate” and 8 ounces of car-
bonated water “solid;” put a layer
of whipped cream on the top.

Bachelor Girl—Pour 1 ounce of
chocolate syrup over a cone of peach
ice cream; add a few blanched al-
monds and some whipped cream.
Serve with triscuits.

Honey Boy—Shake together a dip-
oerful of chocolate ice cream, a ladle-
ful of crushed raspberries and an
strawberry When
thoroughly blended pour into a glass
saucer and sprinkle with
Drazil nuts.

ounce of syrup.

chopped

June Bug—On an oval glass dish
lay a long rounded portion of orange
ice: on each side stick a thin sugar
cookie (one of those sprinkled with
little pink sugar bake
shep has them); at one end put two
green cherry eyes and
from candied orange peel.

Right—O!—-Mix together I ounce
of lime syrup, I ounce of grape fruit
syrup, a dash of phosphate and a few
drops of spirit of spearmint; add some
broken ice and fill up the big glass
with the solid stream.

Jackaroo—This is a “fooler;” use
nothing but vanilla syrup colored pink
and a little plain cream. See how
many can guess what is in it.

crystals—any

feelers cut

Misto Jonsing—Mix together 1
ounce of plain syrup, 1% ounce of
grape fruit juice and % ounce of

pineapple juice in a JIo-ounce glass;

fill with a beady top.

Circus Cream—Shake together a
portion of vanilla ice cream, I ounce
of orgeat syrup and a dipperful of
crushed pineapple, and serve with
salted peanuts on the side.—Drug-
gists’ Circular.

a ae

Many a man never realizes how
mean he is until he gets married and
his wife tells him.

——soeso
If you would enjoy life make up
your mind to let the other fellow do
all the worrying.

 

 

GRAND RAPIDS
INSURANCE AGENCY

THE McBAIN AGENCY

FIRE

jJrand Rapids, Mich. The Leading Agency

 

Surplus Money
Will Earn 6% Invested in
BONDS

First Mortgage Security
Write for our offerings
E. B. CADWELL & COMPANY
BANKERS

Penobscot Bldg. Detroit

 

 

Child, Hulswit & Company
BANKERS

Municipal and Corporation
Bonds

City, County, Township, School
and Irrigation Issues

Special Department
Dealing in Bank Stocks and
Industrial Securities of Western
Michigan.

Long Distance Telephones:
Citizens 4367 Bell Main 424
Ground Floor Ottawa Street Entrance
Michigan Trust Building
Grand Rapids

 

 

 

 

 

 

but something. IT GROWS,

what you spend.

Grand Rapids

In process of

 

The Bank

Of This City Have Increased More
Than $9,000,000.00

Have YOU increased yours in that proportion?

Saving is a personal matter. It is arranging your OUTGO
to your INCOME, so there will be a little left, not so much,

ABLE. You do not regret what you save, Dut
If you have an account, build it up.
have not, start one with us next pay-day.

 

National City Bank

to become the

Grand Rapids National City Bank
Capital $1,000,000

Deposits

in Seven Years

IT IS SAFE, IT IS GET-AT-
but often regret
If you

National Bank

consolidation

 

 

 

MICHIGAN TRADEBMAN

 

November 9, 1910

 

 

 

 

 
 
  

MN)

 

le este
Siteae
oS

«(

peste mene de,

x \\

A

S

AW

AW
ne

UFO
\\
ace

 

 

WHERE DAIRYING IS SCIENCE.

Manners and iScnbiatins in Holland of |
Interest To Americans.

The time spent in
ing in Holland was devoted
richest and most intensive dairy
ions, viz., the provinces of
Holland and Friesland, which
the lead both in quality and
bers of dairy cattle. The country
is a network of canals, the water be-
ing pumped to higher levels
means engines or windmills,
thence to the sea.

All the country are macad-
amized or paved with brick, while the
drainage system makes fencing un-
necessary exceptng along railroads or
small paddocks. A _ pas-
sage from one pasture to another is
afforded by a bridge, posts are set
on either side, and a gate closes the
passage. Holland contains about six
million acres of really good land, The
seems to be no hindrance to
progress, as over five millions of in-
habitants noted for their thrift and

studying dairy-
reg-
take |

num-

by

of and

coads

to enclose

size

to the|

North |

‘cleanliness, make their Ga on this
Most of

the men

|
small

°
ywned

area. the farms are

by operating them.
2 t =

These energetic farmers keep their
iplaces in the best of condition.
| A poor farmer is seldom found, as
ithe life the Hollander has been
devoted to the one subject—dairying
i—and his education has been such
as to make him appreciate the im-
portance of thorough, careful meth-
ods. His children are well educated,
and in some cases are sent to anoth-
er country to complete their studies.
The foresight shown by these people
in providing permanent roads, build-
ings and equipment for their dairy
work, and many of their cleanly
methods, could well be studied and
copied on this side of the Atlantic.
Milk production practically a
grass Ploughs and
grain raising are almost unknown in
intensive dairy sections. The farms
are acres in extent, the
generally consisting “of
cows, nine ‘heifers, forty
fifteen pigs and one or two

of

is

proposition.

about
stock
twenty-two
sheep,

sixty
live

 

{
horses.

 

Grass grows very luxuriant-

ly, and sometimes difficulty is ex-
perienced in curing hay; if it is too
wet it is cut and put in the ground
or stacked and covered with mud for
use as grass silage.

The pastures and meadows require
special Through the

care. summer

the pastures are gone over at fre-|T

quent intervals, and the cow
pings gathered with shovel and
wheelbarrow and placed in piles, thus
stopping the waste occasioned by
fouling the grass and the tufted ap-
pearance so often seen in our past-
ures.

- During the winter the decomposed
heaps are again spread upon the
pasture.Besides this, the cleanings
from the canals, the mud and rank
growth of soft reeds and _ water-
plants that are yearly removed when
the sides of the canal are cut down,
are placed in heaps, and after they
are thoroughly rotted are applied
as fertilizers to the land.

One of the first things that at-
tracts the attention of the traveler in
Holland is the large number of black
and white cattle. Successful dairy-
ing depends on efficient cows, and
properly supplying their wants and
treating them kindly. In this partic-
ular the Dutch cannot be excelled.

The cows are turned to pasture
about May; during the cold damp
days of early spring the cows wear
blankets to protect them from the
weather. They are milked in the
pasture, and the milk brought back
with a horse or dogs and cart. At

drop-

 

the beginning of November the cat-
tle are stabled.

The winter grain consists almost
entirely of oil cake, fed only to
heavy milkers in quantities from two
to four pounds a day. The princi-
pal feed, however, is hay, each cow
receiving nearly thirty pounds daily.
The cows are shown every attention.
hey are carefully curried, and their
tails are suspended by a string from
the ceiling, so that while the animal
has free us of its tail, it can never
get into the gutter to be fouled.

Scarcely an hour passes, day or
night, that the cows are not visited
by an attendant. Holland is often
called the cows paradise, andi it well
deserves the name. In North Hol-
land the house and stable are under
one roof. These homes are models
of neatness, and are interesting in
the extreme. The buildings are com-
modious, the roof steep, and the
the eaves rather low, usually not
ten feet from the ground. Built of
stone or brick, the houses are richly
and artistically furnished, the _ sta-
bles are direct opposites to what we
are accustomed to in America.

A cow stable in America is usually
an untidy, uninviting, and in many
cases absolutely filthy place, where
to the disgrace of civilization, human
food is produced. In Holland a cow
stable is as clean and carefully cared
for as any other room in the house.
The Holland stable is large enough
for sixteen double stalls, the floor of
which is raised about eighteen in-
ches. These cow sheds are artisti-
cally decorated during the summer,

 

 

Do You Break Eggs?

Certainly you do unless you are one
of the 200,000 users of

Star Egg Carriers and Trays
For Safe Egg Delivery

The STAR system costs you nothing, because the
STAR system absolutely stops breakage.

This feature alone would pay for the system in a few
months and then show a PROFIT—but
Miscounts—saves Time— saves Customers
bring our booklet,
dealers say it is worth your while to write.

it also

“NO BROKEN EGGS.”

A postal will
200,000

NO. 1
PATENTED

U.S. MAR. 10, 'O3
CAN. DEC. 19, ‘05
ENG. APR. 14,06

 

Saves

      
 

Made in One and Two Dozen Sizes

 

 

 

Star Egg Carrier & Tray Mfg. Co, 500 JAY ST., ROCHESTER, N.Y.

 

 

 

 

 

 

 

 

 

 

 

November 9, 1910

MICHIGAN

 

TRADESMAN. 18

 

while the woodwork is neatly paint-
ed a bright blue—London Cow
Keeper.

—__~+-<.—___

Putting Brains Into Business.

Her farm experience had been ac-
quired-in activity residence, and when
she vsited the dairy show it was like
entering a new world, says the Grand
Rapids Herald, commenting on the
recent Dairy Show. Her interest was
that of a profound ignorance that had
never been disturbed.

She thought that the Jersey cow
had a pretty head, and admired the
polished horns with which the head
was ornamented. She was less favor-
ably impressed by the gentleman
cow and gave him a wide berth. For
the most part she saw without see-
ing, and she was too plainly indiffer-
ent to the instructive remarks of the
lecturer who was giving wholesome
advice to American farmers.

But if she had had a little knowl-
edge gained by experience, if she
could have compared what was _ be-
fore her, the cattle, the stalls, the
many devices for the improvement
of the dairy and the handling of dairy
products, the instructive addresses,
with all that was suggested by the
memory of some old, ill-kept farm,
the exhibition would have appealed
to her as a most striking illustration
of what can be accomplished by the
application of brains to business.

Science, invention, system, indus-
try each contributed its share to
make the exhibition possible. A young
fellow from the country who had
been brought up to slovenly ways,
but who was intelligent and not de-
void of ambition, could hardly fail

to be affected by the spectacle. It
would set him to using his own
brains and to rejecting traditional

methods accepted before without
question. He would see that there
was a saving in cleanliness, that a

rigid accounting would show _ not
only the outgo and the income but
the quality of his stock and the net
returns for each animal; that the pro-
tection of the public health had be-
come a matter of immediate personal
importance to himself; that there was
a-menace to his home and a menace
to his profits in filth and flies.

And if he were attentive and keen
he would realize fully that it was not
at all necessary to leave the farm
to find a career. With the knowledge
he already possessed the interest in
his own business would be intensi-
fied. He would feel that there was
so much to be done that it was really
the most interesting business in the
world. He would think more of the
science underlying it, of the value of
the helpful inventions and of thor-
oughly systematized work. He would
recognize the need of putting brains
into every detail of his labor.

So much for the dairy exhibit, but
its lesson is not for the farmer alone.
In every line of human endeavor
there is the same story. You may
keep moving without advancing or
you may prepare your own way and
step forward on firm ground. Certain
it is that the opportunity is always
open to you to break with bad tradi-
tions, to learn of the pioneers, to

follow where intelligence leads, tobe|think this is a downright out and ]
active and alert rather than the slave|out extortion.

of a deadly routine.

Give your brains a

model. Without the second

stimulus by|the express companies unloaded the
contact with the brains of other men,|war tax which the Government im-
and then let the artist who mixed
his paints with his brains be your
ingre-
dient there could be no industrial ex-
hibitions of any sort. (With that in-

 

A. T. Pearson Produce Co.

14-16 Ottawa St., Grand Repids, Mich.

Anyone remembering
the slippery, rascally ways in which
The place to market your
Poultry, Butter, Eggs, Veal
the public,
will be ready to beieve that they are

capable of almost anything that is
crooked.

 

posed upon them, upon

 

For Dealers in

HIDES AND PELTS

Look to

 

 

 

 

gredient they contain so much of a
carefully wrought-out utility and
beauty that only the initiated can
fully comprehend them. It is for you
to determine whether you are to be
a directing force in the inner circle
or “as the horse or as the mule which
have no understanding.”
——_.2.>—__—_
The Express Companies and. Their
Charges.

One of our contemporaries very
properly gives consideration to what
it terms excessive express rates. The
description is a good and_ proper
one.

“We do not suppose that there is
any institution, firm, corporation or
combination in the United States that
is guilty of such gross overcharges
and inequalities, coupled with poor
and inefficient service, as the express
companies, and we refer especially to
the express companies whose mer-
chandise is transported by the rail-
roads. We have not much doubt
but that the charges collected that
should not be collected go a long
way to paying the regular dividends
of the express companies. Surely
there is some cream and velvet
somewhere, and we are inclined to
think that the railroads are, to quite
an extent, implicated in the graft up-
on the public carried on by the ex-
press companies. It is a fact that
cannot be contraverted that the pub-
lic is given a notoriously poor ser-
ice by these companies. The fact of
the matter is that they exact from
the public a high rate and often an
exhorbitant rate for doing a service
which is expected of them. In re-
turn for this charge, and sometimes
extortion, the express
guarantee nothing. They guarantee
to do this, that and the other, if, and
their contracts, so-called, are so full
of if’s and provisions and provisos
depending upon every contingency,
from autumn leaves on the rails to
forest fires; cyclones, snow block-
ades, and other acts for which the
Deity alone can be held responsible,
that they are entirely ineffective.
They deliver express if they do,
and if they don’t, they don’t, and it
is no use to kick about it.

We are very glad, indeed, that the
commercial organizations of the
United States have filed with the In--
terstate Commerce Commission a pe-
tition asking an investigation of ex-
press rates, classified regulations
and practices, especially practices,
and we believe that the charge ex-
tortion will cause the Inter-state Com-
merce Commision to sit up and give
due attention. We also believe that
the associations are justified in ob-

jecting to the practices of express
companies in charging a progressive-
ly increased rate for subdivisions of
weight carried in smaller parcels. We

Crohon & Roden Co., Ltd., Tanners

 

We Want Buckwheat

If you have any buckwheat grain to sell
either in bag lots or carloads write or wire
us. We are always in the market and can
pay you the top price at all times.

WATSON & FROST CO.
Grand Rapids, Mich.

37 S. Market St., Grand Rapids, Mich.

Ship us your Hides to be made into Robes
Prices Satisfactory

 

 

Get my prices on

 

Eggs, Packiag Stock and Dairy Butter

 

companies |

Ground

Feeds

None Better

WYKES & CO.

@RAND RAPIDS

 

110. Gandy & Company

Veal and Poultry
F. E, STROUP Grand Rapids, Mich.

 

 

 

SEEDS-—-Clover, Alsyke, Timothy

POULTRY FEED—For Hens, for Chicks
We Pay the Freight
When in the market for Seeds and Poultry

Feed, ask for our Delivered Prices. It will
pay you to handle our SEEDS.

South Whitley, Ind,

 

 

 

 

 

GRAND RA

Distributin

Capital City Dairy Co.’

 

C. D. CRITTENDEN CO.

Write for prices and advertising matter

PIDS, MICH.
g Agents for

s High Grade Butterine

 

 

 

W.C. Rea REA &

W ITZ IG J. A. Witzig

PRODUCE COMMISSION

104-106 West Mark

et St., Buffalo, N. Y.

‘‘Buffalo Means Business’’

We want your shipments of poultry

, both live and dressed. Heavy demand

at high prices for choice fowls, chickens, ducks and turkeys, and we can get

highest prices.
Consignments of fresh eggs and dai

ry butter wanted at all times.

REFERENCES - Marine National Bank, Commercial Agents, Express Companies, Trade
Established 1873

Papers and Hundreds of Shippers,

 

 

OTTAWA AND

 

Clover Seed and Beans

If any to offer write us

ALFRED J. BROWN SEED CO., GRAND RAPIDS, MICH.

LOUIS STREETS

 

 

 

 

Established 1876

Wanted

Moseley Bros.

Both Phones 1217

White Beans
Red Kidney Beans Brown Swedish Beans
Potatoes

Clover Seed

Onions, Eggs

Wholesale Dealers and Shippers of Beans, Seeds and Pota-
tose Office and Warehouse Second Ave. and Railroad.

Grand Rapids, Mich.

 

FRUITS AN

 

The Vinkemulder Company

Jobbers and Shippers o Everything in

Grand Rapids, Mich.

D PRODUCE

 

 

 

14

MICHIGAN TRADESMAN

November 9, 1910

 

ENGLISH CHRISTMAS CAKE.

 

Bakers by being up-to-date can reap
a Harvest—Some Receipes.

It matters but little whether one
is in Britian or on the opposite side
of the world, in the Antipodes, or
under the star-spangled banner in the
United States; wherever the English
language is spoken, there one finds
the festival of Christmas celebrated.
The festivities that accompany, and
seem almost inseparable from, this
annual event are of such a nature
that the baker, if he is enterprising,
can reap a very fair harvest. In re-
cent years there has been a marked
difference in the sales of the various
commodities connected with our
Christmas trade compared with a few
years ago. The reason is obviously
that the housewife of to-day pur-
chases her Christmas wares as far
as possible at the baker’s and pastry-
cook’s instead of toiling in her own
kitchen. We should therefore give
every inducement in the form of
quality and attractiveness and so pre-
vent the housekeeper from reverting
to the old practice of home-baking
which would of course be detrimental
to the baker.

In every shop of any standing there
is always a fair amount of dark rich
cake made at this period of the year.
There is no hard and fast rule laid
down as to what constitutes Christ-
mas cake, but the dark rich type is
what we have become accustomed to
associate with Yuletide. Experience
shows, however, that the public are
becoming more and more partial to

la cake of a much lighter nature.
This of course necessitates a greater
variety being given by the baker. The
first recipe is for a rich cake that is
retailed at eight-pence or 16 cents
per pound.

Christmas Cake at 16 Cents

Per Pound.

Three pounds butter; 2 pounds but-
ter substitute; 6 pounds dark brown
sugar; 7 pounds eggs (weighed in
their shells); 10 pounds soft flour; 1
ounce cream of tartar; % ounce bi-
carbonate of soda; 13% pounds cur-
rants: 7 pounds sultanas; 4 pounds
chopped peel (lemon and orange); 1
ground cinnamon; 1. ounce
ground nutmegs; ™% ounce ground

mace; 14 pint rum; 2 quarts milk.

ounce

Needless to say a careful selection
of ingredients is essential if satisfac-
tory results are to be obtained.
A tough, butter should
be used, one that is fairly free from
salt. If this condiment is required
in the cake it can be added to the
mixture in a dry state, which is far
preferable to paying 20 to 25 cents a
pound for it when it is mixed with
the butter. For the butter substitute,
a neutral vegetable fat or any reliable
shortening will be found to work sat-
isfactorily. For the milk given in the
recipe, milk powder, as advertised,
can of course be used. With the
other items readers are doubtless fa-
miliar.

sweet

Cream the butter and fat with the
When
it is nice and light, beat the eggs,
adding them a few at a time. Give

sugar in a clean mixing pan.

 

 

the batter a good working after each
addition of eggs so as to avoid cur-
With the last lot, add the
spices so as to insure their permeat-
Now add the
rim and then proceed to mix in the
dry ingredients, first adding the flour
into which the baking powders
(cream of tartar and bicarbonate of
soda) have been mixed by passing to-
gether through a fine sieve. When
the cake is half mixed add the fruit
and finish the process. Weigh into
prepared tins or hoops at the re-
quired weights. A word on baking
may not be out of place here. Quite
a lot of Christmas cake is spoiled
through the oven being too hot. The
art of baking is to thoroughly cook
without getting a thick crust. See to
it that the oven is “steady,” and then
put two or three thicknesses of brown
paper on the baking sheets before the
tins or hoops are placed on. This
will prevent bottom crust; then if the
cakes are packed close together on
the sheets the sides will thereby be
protected, while the tops can be cov-
ered with a sheet of paper when the
cakes are partially cooked if they
appear to be getting too much color.
Christmas Cakes at 20 Cents

dling.

ing the whole mixture.

Per Pound.
Five pounds dark sugar; 5 pounds
butter: Tpounds eggs: 7 pounds

flour: ™% ounce cream of tartar; %4
ounce bicarbonate of soda; 16 pounds
currants; 8 pounds sultanas; 7 pounds
mixed chopped peel; 1
ground nutmegs: 1

ounce of
ounce ground
mace: 1 ounce ground cinnamon; %

 

pint rum; the zest and juice of 6
oranges and 6 lemons.

Follow the directions previously
given for mixing. It will be noticed
that this recipe contains lemons and
oranges. The zest should be care-
fully grated off and added to the
mixture with the fruit. The juice
should be squeezed out and passed
through a strainer, then taken into
the cream with the rum after the
last eggs have been beaten in. Weigh
into prepared tins at required
weights and carefully bake.

Light Christmas Cakes at 20
Cents Per Pound.

Six pounds butter; 7 pounds white
sugar; 3 quarts of eggs; 9 pounds
flour; % ounce cream of tartar; 4
ounce bi-carbonate of soda; 5 pounds
sultanas; 4 pounds ‘currants; 3
pounds mixed chopped peel; a few
drops each of essence
and vanilla.

of almonds

The directions previously given for
mixing will apply here. It will be
observed, there are no spices and
no rum in this recipe, so that the
mixing can be more straightforward.
When the cake is thoroughly but
lightly mixed, scale off into tins as
required.

Recipe No. 4 is for a light cake
of good, although rather poorer
quality than the above.

Light Christmas Cakes at 14
Cents Per Pound.

Three pounds butter; 3 pounds
butter substitute; 8 pounds sugar;
iY pints eggs; 10% pounds flour; 1
ounce cream of tartar; % ounce bi-
carbonate of soda: 5 pounds. cur-

 

yes, millions of persons

 

 

 

 

 

in all parts of the world.

The Steady, Increasing Demand

e POSTUM

since it was put upon the market 15 years ago, is the natural result of the vast benefit it has done thousands,

Continuous, truthful advertising has pointed out the injury coffee does to many; and an easy, pleasant
way to dismiss coffee ills.

People buy Postum and become steady users because they recognize its beneficial effects; and the

grocer who supplies the demand enjoys the excellent profit—generally better than on
coffee—and the sale of Postum is guaranteed.

‘‘There’s a Reason’”’

Attractive, easy-to-put-in Postum Window Displays increase sales—sent prepaid to
any grocer upon request.

Postum Cereal Company, Limited, Battle Creek, Mich.

 

 

 

 

 

 

i
§
;

 

\
3

soa

November 9, 1910

2.

MICHIGAN TRADESMAN

 

15

 

rants; 4 pounds sultanas; 3 pounds
mixed chopped peel; 4 pints milk;
a few drops of essence of almonds
and vanilla.

The method of working, as_ al-

_ ready given, will of course be satis-

factory.

Four recipes have now been given;
two for rich cakes and two of a
lighter nature. The former should
be made as early in November as
possible; this will give them a nice
time to mature, which is as neces-
sary for a cake of this description
as it is for a wedding cake. When the
cakes are baked, let them stand a
few hours and when thoroughly cold
wrap each one in wax paper. Mark
the weight and price clearly upon it,
and pack away in a cold, dry store
room. The dark cakes will also be
found most suitable for decorating.
A decorated cake should be just
double the price that it would be if
plain. That is: to say, 4 @ plam
Christmas cake is to be sold, say,
for 20 cents a pound, the price of
the same cake decorated should be
40 cents. The decoration should con-
sist of a thin layer of almond paste
with a thin covering of sugar, then
finished off with a little simple pip-
ing, a seasonable motto or other dec-
Oration, With a small cake, of
course, the top only should be decor-
ated, a fancy paper band round the
side completing the article.

F. Stewart.

—_---_~ 22> --
Scrutinize Freight Bills.

An item of considerable import-
ance often overlooked or carelessly
treated by the average dealer is
freight expense bills. Here is an
expense that is second in importance
only to the purchase of merchan-
dise and is the first thing to be add-
ed in figuring the
an article.

selling price of

Do you compare the rate charged
on an expense bill with that insert-
ed in the bill of lading. It is safe to
say that there is less attention paid
to this than to
item of expense.

any other leading
It is a case of say-
ing to one’s self, “Oh, it is all right,”
OL, 1 much out of the
or to put off to a more con-
what could more
profitably be done at once.

In handling freight, railroads push-
ed to the maximum of human endur-
ance on the part of their employes,
hence, mistakes in inserting rates in
the bill of lading or weighing the
freight can easily and unintention-
ally be made. If the merchant does
not check his freight bills at once he
is the loser and the railroad is the
richer. Sometimes, too, different
rates apply on the same article, in
which case the railroad is very li-
able to charge the higher when the
lower rate was applied.

No merchant can afford to leave
this to guesswork or to any other
agency. Do it yourself and do it
now is the real way to stop this
leak, which is larger than is sup-
posed at first glance.

can't be
way,”

venient season

It is more blessed to give up with-
o.t a struggle than it is to receive
it in the neck from a sandbag.

Christmas Interest For Children.

Whatever plans you may have for
the holidays should begin with the
children. Get their attention and in-
terest and endeavor to hold it through
the season. Of course you are go-
ing to have a formal opening of your
Holiday Store; you plan to make it
a crowd-bringing event. The doll
party idea is a good one for this
event and it is sure to catch the little
girls and some of the older ones, too.
Announce that in the afternoon be-
tween the hours of 2 and 5 there is to
be a doll party at the store, and that
all the little girls who visit the store
with their dolls will be given a sou-
venir. This souvenir can be an item
of doll furnishings; a large supply of
which is now to be found on the mar-
ket.

This idea would bring the mothers
to the store with the children, and
aside from the fact that it had been
resultful in bringing an extra crowd
of women, it should do the store con-
siderable good from an advertising
standpoint.

Various little parties of this na-
ture could be planned for each week.
Of course they would have to be held
on Saturday in order to make it pos-
sible for the school children to at-
tend.

It is an easy matter to interest the
girls, but at the same time the boys
are not to be forgotten—their influ-
ence is just as valuable, for the boy
shares almost equally in the receiving
of gifts.

A firm out in Iowa issued a card
to each boy who visited the store on
a certain Saturday. These cards en-
titled the boys to a large kite after
they registered a total amount of
purchase equaling ten dollars or
more. Skates, sleds or other boy de-
lights will do as well as a kite. Va-
rious amounts to the total of ten dol-
lars were printed in the margin of
these cards and these amounts were
punched out as the purchases were
made. When the
punched out the prize was given the
boy. The card could be used by as
many of the boy’s friends as he de-
sired.

entire amount ‘was

The plan was a good one and
results were plainly evident.
Prizes For Best Essays.

Another firm interested the boys
by offering a prize to the one writ-
ing the best description of what he
saw on his first visit to their toy
section. The article was limited to
300 words and it was understood that
all articles must be handed in by a
certain date. The three winning ar-
ticles were published in the firm’s ad-
vertising, and a great number of the
articles were posted in the windows.
It is needless to say that the plan at-
tracted a great amount of very fav-
orable comment.

The possibility of securing some
very valuable advertising through the
immense favor now being shown all
sorts of aerial toys suggests itself.
The manufacturers of toys have pro-
diced almost an unlimited number of
ideas in this connection and they will
perhaps be a feature of your showing.
A large aeroplane can easily be con-
structed after the fashion of some of
these toys and used as a window at-

 

traction.

 

The North Pole plan and the  in-

clination of children to
Santa Claus also has its possibilities.
It can be announced that Santa Claus
has sent via the returned Cook and
Peary North Pole’ Expeditions a
number of his Christmas postoffices,
so that the little children can send
their gift wants to him quickly. He
has also sent us a great lot of postal
cards with places for the gifts you
would like, to mail in this Igloo post-
office. Call at the toy counter and
get one of these cards and mail it so
that Santa will have it in plenty of
time to fulfill your wishes.

—_+ 2 —__—_

Do Things on Time and in Time.

To be forever working overtime at
your job, to be burning midnight oil
to get things done, to be fretting and
fuming through lunch hours, and be-
fore and after hours is no credit to
the person who has to do it, to get
work out and satisfy his employer.

To accomplish results in this world,
in anything, the thing that counts is
to be in the condition that it is pos-
sible to do the greatest amount of
work in the least time with the
most effectiveness.

‘his is a physical as well as a
mental condition and the person who
finds himself obliged to work nights
and Sundays at anything ought to
get into a new job or else get into
the kind of condition that will en-
able him to do it within hours.

To do things, to have things done
when they ought to be done is a
very important bit of training in the

: !
write to,

lives of any of us. We all need
promptness, punctuality and precis-

lion in our work, and to make things

 

 

move with regularity is great pract-
ice in effectiveness. Work without
effectiveness is useless consumption
of energy that brings nothing to any-
one.

This mean that anything
should be gone over in a slip-shod
manner, either. The man or woman
who sets about anything to get it
done when it ought to be done is
not going to do it in a slip-shod
manner, either, but the practice that
we make for rapidity will make for
sureness and will insure satisfactory
results not only to the doer but to
everyone interested.

doesn’t

This is important in any work on
the face of this earth. The determ-

ination to get our work done in
time and on time—John L. Hunt-
er.

———-<-< >< ———

“Why do you Bostonians eat bak-
ed beans?” we asked of the native.
“Because,” he explained, “we _ find
they are more digestible than the raw
product.”

 

 

“It is better to know us and not
need us than to need us and not
know us.”’

Let’s Get Acquainted

Our methods are sure to benefit you. Per-
sonally conducted Reduction or Closing Out
Sales. Stocks arranged. Expert advertising.

For information and references write

The Western Sales Co.
99 Randolph St., Room 10 Chicago, Ill.

 

 

of old style Tar and Gravel Roofing.

good as a BOND.

ning off.

Established 1868

 

Reynolds Asphalt Gibraltar Roof
Specification

We want to again call the attention of property owners and dealers to
our GIBRALTAR ROOF SPECIFICATION, which is a permanent roof
for business buildings, factory construction, flats, etc., to take the place

Our Specification Roof will not sag the joists or injure the building as
is often the case with an old tar and gravel roof.

When surfaced with crushed granite and complete, our roof weighs
about 200 Ibs. to a square, against 600 for the old style tar and gravel.
This excessive weight is caused by the surplus gravel thrown loose on the
surface to be blown around and many times off the building.

The great advantage of using ASPHALT instead of Coal Tar Pitch
should be apparent to every person interested.
destructible, while about all the protection afforded a Tar Roof is the great
load of coarse and loose gravel thrown over the surface.

We are prepared to furnish and apply this GIBRALTAR SPECIFICA-
TION ROOF and give a TEN YEAR GUARANTEE unconditionally, and
if the roof is recoated after the ten years with REYNOLDS ASPHALT
MASTIC, we will extend the guarantee to TWENTY YEARS. This is a
strong statement, but we are prepared to back it up and our guarantee is as

We can apply the roof at a cost not exceeding the best Tar and Gravel,
and the length of time for a tar roof guarantee is only Five Years. The
very poor quality of Coal Tar Pitch which is offered nowadays will not
insure a Pitch roof to last more than five years.

Our GIBRALTAR SPECIFICATION can be laid on a roof as steep as
one-quarter pitch, which can not be done with a tar roof without run-

WRITE US FOR FULL PARTICULARS, PRICES, ETC.
AN INTERESTING PROPOSITION FOR DEALERS.

 

H. M. Reynolds Roofing Co.

ASPHALT is nearly in-

Grand Rapids, Mich.

 

 

 

16

MICHIGAN TRADESMAN

November 9, 1910

 

PACKAGE GOODS BY WEIGHT

May Increase Cost But Not Quality
Or Quantity.

A very timely and interesting argu-
ment on the question of bulk or
package goods has been furnished by
one of the prominent merchants in-
terested in that branch of the industry.
His argument, which follows, de-
serves careful reading:

“There should be no regret that the
whole ‘weight question, bulk and pack-
age, is up for general discussion. Ex-
cept the package feature, the question
is as old as the hills, and if legisla-
tion can solve it every business man
will hail with delight the easy pana-
cea. The trade will welcome the dis-
cussion, for it should result in a bet-
ter understanding all around. There
is only one thing to guard against
—legislation before understanding.
The whole question is far from simple
and is one for study and investigation
matter how dazzling the phrases em-
rather than sweeping generalities, no
ployed.

“Unfortunately the pure food and
weight officials present the question
as one of business honesty solely, de-
manding that everything be sold by
weight, that a pair of scales be in-
stalled at every point, even illustrating
and advising the purchase of ‘kitch-
en outfits’ of scales. All this, of
course, must be highly acceptable to
the scale manufacturer, but does this
advice proceed from careful and in-
telligent investigation? Merchants
know the difficulty of obtaining and
maintaining correct scales, even of the
highest and most expensive type, and
moreover the officials themselves have
now demonstrated the almost univer-
sal inaccuracies of scales. The heaps
of inaccurate, false and cheating
scales and weights piled in the streets
and illustrated in the Sunday supple-
ment can be duplicated a hundred
times, and probably so long as there
are scales and weights. We do not
mean, and neither do the officials
claim, that accurate scales cannot be
obtained, but it is our experience that
they are as difficult to get and keep
in order as a clock, or watch, which
will keep ‘correct time’ against a
criminal offense of ‘false time.’ Look
at thirty or forty thermometers for
sale in a drug store and you will be
surprised to see, like watches and
clocks, almost as many different read-
ings as there are-thermometers, often
a variance of ten degrees. Uniformi-
ty invariably comes as the price in-
creases. It is the same way with
scales. Rather rash for public officials
to recommend cheap household
scales as a check against the expen-
sive scales of stores and factories, or
as the basis of a charge of fraud.

“No one can or will defend short
or false weight, for it is the lowest
and probably the oldest form of crim-
inal fraud. But there is no necessi-
ty of legislation burning the house in
order to roast the pig. Just here is
where there is a need of understand-
ing before legislation. The question
must be divided into at least two gen-
eral subjects—bulk and package. Bulk
merchandising is done exclusively by

 

weight, on a variable price, while
package merchandising follows differ-
ent plans, depending upon the charact-
er of the commodity, but in a large
part is done on a definite advertised
price, usually governed by our frac-
tional currency system. So long as
food products are sold in bulk the
scale will be an important factor, and
legislation which will help the trade
in getting and maintaining more ac-
curate scales and establishing a uni-
form system of weights and measures
will be a vast help, for it is useless
to deny that all of these thousands
of scales and tons of condemned and
confiscated weights were employed
in bulk merchandising. This bulk dis-
cussion is really the vital question in-
volved, covering not only common
honesty and accurate scales and
weights, but the uniformity of our
system, if not in fact, the complete
abandonment of our confusing terms
and values and the adoption of the
metric system.

“The package system stands on en-
tirely different ground. The package
system is of recent development and
is now generally approved by the
public as a guarantee against the bulk
methods of merchandising. It won
public favor first on sanitary grounds,
then by reason of superior quality,
and gradually as a protection against
the variable scale and fluctuating re-
tail price. Depending upon the char-
acter of their product, manufacturers
and packers have established their
package business on different plans,
just as different as the paper, tin and
glass containers they employ. Many
granular commodities, sttcch as tea,
coffee, sugar and baking powder, in
which it is possible to weigh automat-
ically, and therefore inexpensively.
merely the last few additions to the
container, been sold on a
weight basis and so branded: dried
and pressed fruit, where there is un-
avoidable evaporation, and shrinkage,
have been organized on a price basis,
for manifestly the packing weight
would not remain correct very long;
fish, cheese and condiments have fol-
lowed foreign forms. shapes and sizes
for competitve reasons, cereal pre-
parations have followed generally
the advertised retail price plan, for
with many cereal products lightness
is an index of superior quality, and
a weight competition would result in
inferior quality—the bad driving out
the good.

“The bulk and .ackage system exst
side by side, and the consumer takes
his choice. But the package move-
ment seeking a sanitary and quality
basis, has developed and is growing
every year, some products continuing
on a bulk basis in packageg form,
some compelled to avoid stating a
a weight, and others necessarily
attaining quality only when weight
considerations are eliminated.

. the

have

The proposal to change na-

tional pure food law andthe laws of
the forty States now in harmony with
it, and put all package products, for-
eign and domestic, on a weight or
bulk basis, is a look backward. both
from the pure food point of view,
quality

which should aim to secure

 

and cleanliness above all else, and
from the point of view of weight
officials who should be loath to advo-
cate any change which must result in
increased cost without securing in-
creased quantity or quality.”
—_+~-.—__
Approaching Holidays.

Dealers can’t make their prepara-
tions too early. The sooner they are
ready to take advantage of the op-
portunities for increased trade during
the holidays, the more likely they will
be to get trade. The situation never
changes in this respect. The same
principles apply this year that applied
last. The same dealer can increase
his business in the same way, using
rew goods to attract attention.

There is the question of display, the
interior arrangement which can be
profitably shaken up atthis time, and
other features which will enter into
a matter of this sort. Enterprising
dealers will take advantage of these
opportunities and make the most of
them. He who does this will gain
in customers and custom.

Neglect to seize these opportunities
and the difficulties which sometimes
arise in a proper arrangement of
goods, are sometimes responsible for
the failure that occasional dealers
make at this time. And both are in-
excusable. No man should permit
neglect to affect his business. A host
of unfavorable symptoms may be in-
cluded in that now, and probably not
one is necessary. Neglect covers
them all. And in it lies oftentimes
the reason for a lack of animation
in trade.

Difficulties are in every business,
and the retail grocery is not immune.
But a dealer who permits difficulties
to block his progress is making a
mistake from which
cover.

he cannot re-
Tt is often hard to carry on
one’s business as one would like to
do, but even when difficulties sur-
round one, there is no real reason for
giving up. It is wisest to make the

best of the situation and go ahead
anyhow.

Between now and the time the hol-
iday campaign really opens, there
will be opportunity to make such pre-
parations as may be necessary. It
can’t all be done .in a minute or a
day, but it can be successfully work-
ed out by beginning early enough and
meeting every contingency as _ it
arises. In this direction lies both
progress and profits.

 

 

The Popular
Flavor

Better Than
Maple

Order from your
jobber or
The Louis Hilfer Co.
Chicago, Ill.

THE CRESCENT MANUFACTURING CO.
SEATTLE, WASH.

  

 

 

 

GET OUR PRICES ON THE

 

DEPARTMENT STORE
SPECIAL

Complete catalogue on request

WILMARTH SHOW CASE CO.

936 Jefferson Ave. Grand Rapids, Mich.
Downtown showroom in Grand Rapids at
58 S. Ionia St.

Detroit Salesroom—40 Broadway

 

 

 

 

 

 

Terpeneless

rooTe & Jenks’ COLESIAN’S

Lemon and Vanilla

Write for our ‘‘Premotion Offer’ that combats “Factory to Family” schemes. Insist
on getting Coleman’s Extracts from your jobbing grocer, or mail order direct to

FOOTE & JENKS, Jackson, Mich.

~ (BRAND) _
High Class

 

 

 

inferiors elsewhere.

Klingman’s Sample Furniture Co.

The Largest Exclusive Retailers of
Furniture in America _

Where quality is first consideration and where you
get the best for the price usually charged for the

Don’t hesitate to write us.
fair treatment as though you were here personally.

You will get just as

 

 

Opposite Morton House

 

Corner Ionia, Fountain and Division Sts.

Grand Rapids, Mich.

 

 

 

ee

<&-

4

 

<&-

4

November 9, 1910

MICHIGAN TRADESMAN

 

17

 

The Boy Puzzle—Team Work.

“Mamma, I wish I was two little
puppies, so I could play together.”
When little Joe said that, he reveal-
ed two of the strongest characteris-
tics of boyhood, insatiable fondness
for play and companionship. But with
him play was first of all; companion-
ship was to promote play. That was
in the early stages of Joe’s life. By
and by it will be just the reverse.
He likes children, especially boys;
shrinks from being alone, likes team
work from the very start. But there
are about five stages in the develop-
ment of his social relationship during
his boyhood; then several during the
remainder of his life, but we are not
at this moment concerned with trac-
ing him beyond the boundary of boy-
hood.

First is the indiscriminate and im-
personal stage, when he scarcely asks
who his companions are, requiring
only that they be boys and plenty of
them, the more the better. To be
sure, he has his preferences, but he
has not yet specialized in a decisive
and final way. Their work is play,
exclusively, not original, but imita-
tive.

During that period he is apt to be
carried by his strong team sentiment
over into the realm of the opposite
sex and fall desperately in love with
some little girl. In fact, he usually
does so each season or each session
of school, and he thinks he can not
live without her. This is about the
only thing in his boyhood that he
can not turn into play. Whenever he
forms a special attachment for a boy
the friendship is like soda pop, comes
with a fizz and bang and they must
make the most of it while it lasts.
The ‘two use the same slang, the
same yell, the same tones of voice,
the same games and, seemingly, the
same personality, the same chewing
gum; and, when they have a quarrel
and make up, the one
blame usually treats.

who was to
They acquire
a stock of common possessions, and
when their spell is over they are
apt to scrap for the possession of it.
This period seems provisional and
temporary.

The next stage comes when he is
about Io or I2 years old, and it
sometimes has the element of perma-
nency in it. What has already been
said applies partly to this more per-
sonal phase of his team work. He
and his chum become chums for life,
and they almost surely will if they
are living in the same community
when they enter the next stage.

The third period begins when he is
12 or 13. That has been identified
as the gang period. Here, again, his
attachments are more or less imper-
sonal, although restricted to the
gang. The nature is unfold-
ing in new ways and they do new
things, their forgetful
fathers, who wonder why boys. are
stich strange creatures, and declare
they were never like them. Which, of
course, is strictly not true.

At this period boys are compelled
to get together, because they are at
that age; it is in their bones and is

social

new even to

 

burning like fire; the social world has
opened to tltem and they seek their
social affiliations in the line of their
tastes. Besides, their physical activi-
ties are such that no boy can get
all the exercise he wants without the
aid of other boys who assist him in
organizing his energies into co-oper-
ative enterprises. He simply can not
bear to be left alone. Girls are not
in his class. They have no charm
uor terror for him—not yet.

 

In this period of team work they
get together by neighborhoods, as a
rule, under the direction of some boy
who is a natural leader and assumes
all the functions of a leader without
appointment and without hesitation.
There is no rotation in office and
when the child goes, the gang is al-
ready gone; it has reached its natural
term and expires by limitation and
the boys have no more use for it
than for their fathers’ old clothes.
This team work is in original activ-
ities, original to them but not to the
rest of mankind, present or past, for
that is what the race has been doing
all its life. It is fellowship in frolic
and fun, adventures by land and wa-
ier, swimming and skating and hunt-
ing and fishing, provided the fish bite
fast enough; games of all kinds, with
no disinclination for rough ones.
They co-operate in collecting, for
they all seem to have a collection
mania, not that they care very much
for the things they collect, but it is

the collecting itself they like. We
may utilize this mania and direct
them into something permanently

worth while, otherwise they’ will like-
ly acquire an aggregation that would
suit a freak show. They make all
sort of social experiments ,in caves
and old houses ,and usually have a
guardhouse for enemies and insubor-
dinates. They would care very little
for the military features that so at-
tract them, in the “Boys’ Brigades”
and “Boy Scouts,” if it were not for
the crowd they can get into.

They are very inventive at this
time, especially in slang and_ nick-
names. Dickens’ list of freak names
must have been brought over from
his boyhood. And each one contrib-
utes to the common freak fund. One
reason why they want to be together
is that they are so much alike and
so different from other people. They
have not yet learned to express their
awakening selves to anybody, and
they don’t have to do so with each
other. They know each other with-
out effort. They are helping each
other to release, without embarrass-
ment, some latent qualities in which
are the virtues of courage and loy-
alty and co-operations and _ benevo-
lence and obedience to authority.

His social alignments must be guid-
ed, at every stage, but especially at
this time, when character is being
crystallized so rapidly. The gang can
never be saved from injury to them-
selves, unless it is frankly recogniz-
ed and approved and tactfully direct-
ed. Jacob Riis says, when his wise
wife saw that their boys were in a
gang, she joined it herself and con-
trolled it, although they never sus-
pected she was doing it.

 

The fourth stage of his team work
is that later chum period, when the
gang breaks up and they come out
of it, as the animals came out of the
ark, two by two. He ties up with
some special boy and likes him bet-
ter than any other boy that ever
lived, and they are apt to be friends
all the rest of their lives. He will like
play, but it is different now. This: is
the pairing age. He and his chums
will have many things to talk about,
but the two paramount topics will be
their future careers and their “girls,”
as they always call them.

The fifth stage of his, boyhood
team work is when he has a great in-
clination to form an intimate attach-
ment with some fairy creature whom
he considers the most angelic being
on earth. His sentiments about girls
have changed. Something new has
waked up in his soul. He can talk
with his chum about it, but with no
one else. They are just alike on that
subject and know how to be confi-
dential. A great day has dawned upon
him. Imagination is at new tasks.
The rational and deliberative facul-
ties are in the field. Sentiment hangs
haloes over the outlying future. Each
stage of his friendship has added
something to him and now this one
seems to put some finishing touches
to his rapidly crystallizing character.
His team work has been a success.
He is ready for a new life.

j. S. Kirtley.
—_————- oa
Don’t Be a Joke.

We have, from time to time, had
considerable to say on the subject
of retailers advertising in their local
papers. We have always advocated it
and we believe it is a part of good
business. We think, however, that
it should be done seriously and not
freakishly. We do not mean that
it should not be bright and attractive,
but what we do mean is that it should
not be in such form as to be taken
as a joke or such as to hold the writ-
er up to ridicule, or to render him
a popular joke. The moment a per-

son begins to be taken as a joke he
ceases to be taken seriously, and

when he should be taken seriously he
is received with a smile.

In business a man should be up-
to-date and up with the times, as
bright as Nature will permit him,
but always serious. Bright, well writ-
ten advertisements will cause the
readers of a paper to turn regularly
to them each week, simply because
they are bright and sparkling, and
perhaps really witty. Every person
of ordinary intelligence enjoys this
sort of thing, and such work accom-
plishes the main object of calling at-
tention to the goods which it is in-
tended to advertise, but an advertise-
ment that is freakish, which provokes
not real mirth but ridicule, attracts
the reader for a very different rea-
son. The result is not to the credit
of the advertiser, and it fails in the
object of drawing attention to the
goods.——_New England Grocer.

2 —____

It is all right to make your orders
short and to the point, but it is bet-
ter to put enough detail into them
to enable the clerk to carry them out
intelligently.

We have recently purchased a large amount
of machinery for the improvement and better-
ment of our Electrotype Department and are
in a position to give the purchaser of electro-
types the advantage of any of the so-called
new processes now being advertised. Our
prices are consistent with the service ren-
dered. Any of our customers can prove it.

Grand Rapids Electrotype Co.
H. L. Adzit, Manager Grand Rapids, Mich

 

139-141 Monroe St
er
GRAND RAPIDS MICH

 

 

 

Mica Axle Grease

Reduces friction to|'a ‘minimum.
It saves wear and tear of wagon
and harness. It saves horse en-
ergy. Itincreases horse power.
Put up in 1 and 3 lb. tin boxes,
10, 15 and 25 lb. buckets and
kegs, halfjbarrels and barrels.

Hand Separator Oil

Is free from gum and is anti-
rust and anti-corrosive. Put up
in 4g, 1 and 5 gallon cans.

 

STANDARD OIL CO.
Grand Rapids, Mich.

 

 

 

 

 

IF YOU CAN GET

Better Light
witi. a lamp that uses
-Less Than Half the Current

what can you afford to
pay for the new lamp?

 

The G.E. Tungsten
is a masterpiece of invention, genius
and manufacturing skill, We can
supply it at a price which will enable
you to make an important saving in
the cost of your lighting.

 

Grand Rapids-Muskegon
Power Co.
Grand Rapids, Mich.

Bell Main 4277

 

| City Phone 4261

 

 

 

18

MICHIGAN TRADESMAN

November 9, 1910

 

RIGHT FOR RIGHT’S SAKE.

 

Honesty is the Only Way to Win
Permanent Success.

Written for the Tradesman.

ability to man-

worth

the

Character and the
age own business are
more to any retailer than all
money he may hope to make.

one’s

Capital backed up with honest
ideas will win a place in the business
world where success will shine with-
out polish.

Too many of us fail to see our mis-
takes until it is late. We are
made to believe that we can deceive

too

our customers and we fall into a trap

on account of such suggestions
and some of us who have watched for
results know that it is best to be
strictly honest in all our dealings.
We not

believe that what we do and say 1s

should allow ourselves to
a secret confided in our own minds.

We should not want to be honest
for reasons other than that we wish
others to be honest with us.

If we are careful each and every
day about what kind of ideas come to
our minds and if we will refuse to act
on anything but what we know is
truth we will soon begin to attract
but truthful thoughts
they will bring success for us.

nothing and

The sooner we learn that right
makes right and wrong = makes
wrong the sooner we will begin to

travel the ladder of success.

It is much better to lose a sale
by telling the truth than it is to
misrepresent an article, for our cus-
tomers will soon learn that we have
mislead them and they will lose re-
spect for us.

We may be made to believe that
there are thousands of men in this
world who have made success by be-
irg dishonest and we may think that
there is earth to stop
them, but these ideas will fade away
if we will take time and reason.

no power on

All things real are so by the
virtue they contain. All real things
live and enjoy life. When we get

things right there is
them.

Let us respect our customers’ good
judgment, respect our goods, respect
our business, respect Ourselves and
repect all good ideas that come to
our minds.

We are all working for profits.
We want success. We want business
that we can feel proud of. We want
people to think well of us. We like
to hear others speak well of our char-
acter and of our ability to take care
of our business. We regret it when
a customer comes in and tells us that
he has not received full value for his
money. We may try to cover up this
feeling but it is in our hearts just
the same.

We must be ourselves. We
obey the law of truth. We must be
noble and not hurt ourselves by hype-
critical thoughts and actions.

Liberty and power lies in the
thought of truth. The law of con-
sciousness abides within the mind of
each of us and it has the power to
make us successful if we will obey
its command.

We are sorry to say that we are

power behind

must

living in an age where there is too
much lying hospitality and lying af-
fection. These are the causes of
much trouble in the business world.
We fall and do not seem to realize
just why we stumbled. “If we live
truly, we shall see truly.”

We cannot be happy, wise and
successful if we fail to live up to the
highest truths known to our inner
Our imagination deceives
us. our lives seem to be failures, we
have not received all the goods the
invoice calls for.

selves.

Let each of us ask ourselves why
11 is that we do not have our hopes

and ideals fulfilled? Maybe it’s be-
cause we are not true to our Own
judgment. The center of all things

is found by the law of truth. Char-
acter, ability, reality and genuine ac-
tions come spontaneously when noth-
ing but truth is entertained.

Greatness appeals to all things just-

ifed. The force of character will
accimulate dcllars faster than herd
labor.

Character is the result of perfect
perception, perfect insight, perfect
reason. Perfect wisdom cannot be
attained if there is no truth running
through our minds.

To imperfect vision absolute
knowledge is not attainable. If we
would know more we must unfold
more, develop more and become more
nearly perfect. We must seek the
truth for it’s own sake. Truth can
not live where there is imperfect en-
vironments.

Every retail merchant ought to
study the laws of suggestion and at-
traction. Human energy is governed
by suggestion. The power of the hu-
man mind is attracted according to
its ability. Thoughts come and go
according to the energy we put be-
hind them. The world is woefully
ignorant on this vital question, we
know too little about the results of
our thinking.

“Nothing can work me damage ex-
cept myself; the harm that I sustain
I carry about with me, and never
am a real sufferer but by my own
fault.”—-Emerson.

I.et us study the law of suggestion.
Let us watch ‘how often we are
made to do things that are not right,
for no other reason than that it is
suggested to us to do so because
there is profit in dollars and cents
to be derived from our actions.

If we are to go through life with
out any other thought on our mind
but that of making money, it is not
worth living.

Money is losing its value very fast.
Character and ability are winning
a place in the business world that
will bring success to every man who
will spend most of his time living a
true life.

We are all working for the choic-
est gifts that Nature holds for us
and just as soon as we make up our
minds to follow the Truth as we see
and know it just that soon we are
filled to overflowing with thoughts
that will show us the way through
life successfully.

When the light of truth shines in
our hearts, our burdens will drop and

our

 

ease will take the place of failure,

and in an easy way the ruling power
of the mind will bring success.

There are no impossibilities for the
ruling power of the mind. Thousands
of things are better made to-day that
our fathers would have claimed im-
nossible in their time, but truth
shows us that there are no limits to
man’s achievements.
said, “Deal so plainly
with man and woman as to constrain
the utmost sincerity and destroy all
hopes of trifling with you.”

Edward Miller, Jr.

-—_—_+> +> —____

Help One Another.

Written for the Tradesman.

“The shortest cut to Heaven is
lifting some one out of Hell.” These
few words which appeared in your last
issue of the Tradesman are more val-
uable than many of us can compre-
hend. We are spending thousands of
dollars every week preparing  our-
selves for the eternal home, the King-
dom of God or the blessed paradise
where everlasting peace, joy and hap-
piness will be the bread of life for
eternity.

Still no man can lift another out
of Hell until he gets out himself. I
wish I could get far enough out of
the wilderness to be able to say to

Emerson

my brothers and sisters ‘come up
here.”
Where is Heaven? Christ said,

“The Kingdom of God is within you.”
If the Kingdom of God is within me
I am in duty bound to make a beaut-
iful, magnificent, grand and sublime
and before I can reach this state of

adornment, embellishment and_ re-

 

finement, I must do something spirit-
ually, divinely, unearthly and justly
towards humanity. Complete justice,
absolute equity is needed to prepare
one for the Kingdom of God.

Among the human family there are
ninety and nine lost sheep and the
last one must be safely within the
fold before there will be very much
rest, let’s try to hunt for the missing
link that will bind us all‘in one and
the same family.

Get out your earthly institutions
and be a true disciple of Jesus and
help hunt the lost (the weak). Be
Christ-like instead of beimg a Christ-
ian. Being a Christian and being
Christ-like are two very different
things. Let us all be Christian min-
isters, that is ministers who can and
will preach, “The Kingdom of God
within.”-—I Am That I Am.

 

+>

“What was the cause of the quar-
rel with your husband?” “I want you
to understand, Judge, that when we
want to fight we don’t have to have
a cause.”

“MORGAN”

Trade Mark. Registered.

Sweet Juice Hard Cider
Boiled Cider and Vinegar

See Grocery Price Current

 

 

 

 

John C. Morgan Co.
Traverse City, Mich.

 

 

 

 

 

a

Local View

We are Expert Publishers of

Our expert German color artist
always brings out true colors on our cards

No other merchandise pays better profits
Prompt delivery, close prices, a square deal

Post Cards

 

 

 

 

 

 

No. 9-15 Park Place

 

 

Write for booklet showing many styles
with prices and all needed information for ordering

The American News Company

Post Card department—Desk X

NEW YORK CITY

 

 

 

»~

 

ee,

November 9, 1910

Do Pictures Always Tell the True
Story?
Written for the Tradesman.

In Bulletin No. 165, issued by the
Minnesota Retail Dealers’ Associa-
tion, there appears a timely article
under the above caption.

Along with the text of the article
there appears a_ series of pictures
showing how certain big catalogue
houses contrive to deceive the un-
wary through pictures that are not
true to truth.

The first illustration in the bulle-
tin shows a massive dining table in
quartered oak. Judging from the cut,
one would naturally suppose that the
pedestal must ‘be about fourteen or
fifteen inches in diameter; while the
style, stock and finish leave little
to be desired. A table corresponding
to that cut would be handsome
enough for most any ordinary home.
And the price is only $9.75! But the
next cut shows the extent to which
this catalogue house has exaggerat-
ed in point of size. Over the orig-
inal cut of the quartered oak table
there is a black silhouette of the ac-
tual table, in which it appears that
the top is much less extensive, and
the pedestal far less massive, than in
the make-believe picture. To the
right appears a cut made from a pho-
tograph of the actual table by the
Association’s photographer. This cut
reveals a very modest and unpreten-
tious little plain oak table, which one
can buy from any dealer for about
ten dollars.

They do the same thing with cuts
of china cabinets, dressers, brass and
iron beds and bookcases. In deadly
parallel the catalogue illustration
and a bona fide cut of the actual com-
modities appear, and the Associa-
tion’s contention is made good. The
proof is overwhelming—pictures do
not always tell the true story.

Function of the Illustration.

The value of a handsome and apt
illustration is well known to every
student of advertising. Pictures speak
immediately to the mind through the
eye. They have an interest for the
illiterate as well as the learned, and
they interest children and grown-
ups alike. No matter whether the
object illustrated be large or small,
simple or complex, inexpensive or
costly, a single glance at the cut
will tell more than a whole column
of descriptive matter.

That is the reason the best repre-
sentatives of modern advertising  il-
lustrate their
pictures of the
they are selling.

advertisements © with
merchandise which

The illustrative fea-
ture or features are considered to be
of prime importance, and about them
the writer builds the structure of his
story.

Now the method of securing zinc
and copper etchings, half tones and
line cuts of any commodity to be fea-
tured is of such a character that the
illustration will look like the original.
In making a zinc or copper etching
of any article, say a rocking chair,
the chair is first photographed and

then etched on copper or zine by ex-
posing the sensitized plate to the
photograph at a certain distance. You
can reduce or enlarge the size of

 

 

MICHIGAN TRADESMAN

your photograph ad libitum, but the
exact proportions of the original are
maintained in all copies, both large
and small, made by this process. And
a pen drawing from an original pho-
tograph will be true to the original,
provided there is no intent to de-
ceive.

But suppose the illustrator wants
to make the picture appear better
than the original—well, in that event,
there are methods of fake illustra-
tion that need not be entered into at
length. Deception can be practiced
in regard to such features as size,
proportions, finish, ornamentation,
material, etc. Plain oak can be con-
verted, by illustrator’s witchery into
quartered oak, and the illustration
can make the object appear from
one-eighth to one-half larger than it
actually is. And some people have
an idea that pictures (like figures)
won't lie. Unfortunately, however,
they sometimes do.

Scarcely less palpably fraudulent
are some of the methods employed
by promoters of sundry enterprises.
The consummate skill of the adver-
tising man is supplemented by the ef-
forts of the illustrator and the print-
er; and the result is a prospectus de-
signed to deceive the very elect. It
pictures gold pieces, bright silver dol-
lars and bills of large amounts pour-
ing out of a colossal sack into one’s
hands, or at one’s feet. And then the
text goes on to show you how sim-
ple and easy it is to get rich by vir-
tue of a little investment at this
time—and in this particular  enter-
prise. It may be copper, lead, zinc,
gold, coal, iron, gas, oil, lumber or
potter’s clay, it may exploit lots of
growing suburbs or truck farms in
sections that are bound to develop
3ut whatever it is, it is made to look
exceedingly good to the uninitiated.
And that’s the rub—it is made to
look better than it actually is in nine
hundred and ninety-nine and a half
times out of a thousand. There is
misrepresentation, over - statement
and optimism gone to seed.

Historic Development of Adver-

tising.

Everybody who has gone into the
history of modern advertising knows
that advertising has had to struggle
upwards against popular prejudice.
Employed on a large scale originally
py two classes, namely, manufactur
ers of proprietary or patent medi-
cines, and circus men, advertising
gradually came to be used on a large
scale in the exploitation of manufac-
tured products. Because the patent
medicine people were seldom handi-
capped by the canons of veracity, and
because the circus promoters took
superlatives just as the duck takes to
water, people were not at first dis-
posed to take commercial advertising
seriously. They had been stung so
often by advertisers they came to
look with more or less suspicion on
users of printers’ ink. Therefore ad-
vertising had hard work gaining
prestige.

Now we all admire enterprise and
smartness. And the clever adver-
tising man is a valuable asset in the
commercial world. But exaggeration

 

is not smartness, and the man who
practices deception is not clever. It
is far better to keep within the lim-
its of the truth, then we won’t have
any dsappointed customers who com-
plain that our wares are not as good
as we say they are; and our example
will help to weaken public faith in
advertising.

There are times when over-state-
ment in advertising seems to be more
prevalent than usual. In the price-
cutting times, when clearance sales
are on and when every merchant in
the community seems to be out after
trade with blood in his eyes, we are
apt to see the garment of truth
stretched to its utmost tension, if
not rent in spots. Each men is pro-
claiming superior buying facilities
(and this obviously can not be true in
each case, if in any); one merchant
has made a coup by catching some
Eastern manufacturer in hard lines,
thus securing a choice line of goods
at sacrificed prices (and that is cal-
culated to provoke sympathy for the
Eastern manufacturer); or for some
other reason the dealer in question
is able to offer goods at prices that
his competitors can not duplicate. If

 

 

19

everything that is often said in ad-
vertisements of that sort were true
(which is not apt to be the case), it
would still be poor advertising. Bet-
ter stick to a description of the goods
and fight clear of the impression that
you are letting the public have them
at such extremely low prices.

There ought to be some sort of
censorship to look after our adver-
tising and see that it does not slop
over. Perhaps we shall have such a
censorship some day; but pending that
time each merchant can see to it that
his own advertising does not offend.

Eli Elkins.
—_++>—__

A cordial manner with customers
wiil sell more goods than a strictly
business attitude. Mix a little hu-
manity in with your business.

—————-

The best scenery is the faces otf

our friends.
e
° !

USE THE

ONG DISTANCE SERVICE

MICHIGAN STATE
TELEPHONE CO.

 

 

 

 

 

 

  

Churches
modest seating of a chapel.

Schools

Lodge Halls

quirements and how to meet them.

luxurious upholstered opera chairs.

We Manufacture

Public Seating

Exclusively

We furnish churches of all denominations, designing and
building to harmonize with the general architectural
scheme—tfrom the most elaborate carved furniture for the cathedral to the

The fact that we have furnisheda large majority of the city
and district schools throughout the country, speaks volumes
for the merits of our school furniture. Excellence of design, construction and
materials used and moderate prices, win.

We speciaize Lodge Hall and Assembly seating.
Our long experience has given us a knowledge of re-
Many styles in stock and built to order,
including the more inexpensive portable chairs, veneer assembly chairs, and

Write Dept. Y.

 

 

215 Wabash Ave.

GRAND RAPIDS NEW YORK

American Seating Company

CHICAGO, ILL.

BOSTON PHILADELPHIA

 

 

 

fully as the most exquisite furniture.

of store equipment in the United States.

Coldbrook and Ottawa Sts.

 

 

The factories are equipped with the latest labor-saving, cost-reducing machinery,
operated by expert workmen. Our case-makers do not know how to produce inferior
work. Their reputation is world-wide. Each piece of our cases is constructed as care-

Our store designing department is far in advance of any manufacturers or designers

Consult with us, let us pian and equip your store complete. In this we make a
specialty. Write fora copy of our illustrated catalog. It's free.

GRAND RAPIDS SHOW CASE CO.

Branch Factory: Lutke Mfg. Co., Portland, Ore.
The Largest Manufacturers of Store Fixtures in the World

Grand Rapids Show
Case Company’s

Show Cases and Store Fixtures
represent the biggest values for the
least expenditure.

We manufacture, from the raw ma-
terial, the various components of our

cases, giving you a better product at
lower cost.

Grand Rapids, Michigan

 

 

 

20

MICHIGAN TRADESMAN

November 9, 1910

 

 

 

in
to
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ape

SAY WA)

WINDOW 4NnD INTERIO
- _gDECORATIONS

 

 

 
 

YS Of]

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(Ol Cry — ite wd 7 wD)
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USEFULNESS NOT PASSED.

 

Old Methods as Compared With New

Ways of Draping Goods.
Some years ago the window dress-
er was accustomed to going into his
window accompanied by a_ ten-foot
carpenter's tools, a
odds and
electrical

ladder, a box of
jot of other

ends of mechanical and

lumber and

equipment, when he was about to
put in a display of dress goods, silks
materials. To-day this

changed,

or upholstery
has all been especially in
stores of the better class.

This change has come about through
most of the decorators adopting sim-
ple methods instead of

Instead of

complicated
involved and fan-
tastic arrangements, the modern dec-
orator

ones.
seeks a simple and natural
way of showing yard goods in a man-
ner suggestive of the way in which
And

window dressers have not been slow

it is to be worn. progressive
to recognize the selling value of these
simple displays, which not only save
time and labor but prevent damage
to the merchandise.

It was the custom, not many years |
ago, to build displays clear up to the |

top of the window, the principle be-
ing to use every available inch of
space for the showing of merchan-
dise. Years ago I became convinced
that this high method of display was
wrong. Now, I never put in a dis-
play that is more than six feet high.
Careful observation has convinced me
that goods can not be shown satis-
factorily when they are placed much
above the normal line of vision. Peo-
ple are willing to crane and
twist their necks to get a view of a
balloon or an aeroplane, but they will
not take the same trouble to look at
merchandise that

quite

is suspended high
up in the air. Of course there are
rare exceptions when merchandise of
some kinds may be shown somewhat
higher than the six-foot mark. In in-
terior displays this rule regarding the
matter of height does not apply for
obvious reasons.

The fact that window displays are
intended to serve as a mirror of what
is on sale inside the store must not

be lost sight of by the decorator— |
they should always serve that special |

purpose. It will be profitable for be-
ginners in the window dressing craft
to keep them the
points regarding display:
r the
chandise.

before

proper handling of mer-
2. The proper way to display the
same.
3. To practice first the
drapes and arrangements.

simple

4. To use simple and appropriate

following |

backgrounds and other physical sur-
roundings.

1 will explain in brief the above
four points, drawing the information
from personal experience, which cov-
'ers more than twenty-six years spent
iam the best Europe and
America. The decorator who studies

stores of

his work seriously and who constant-
ly strives to make his displays pro-
duce more business for his store may
ibe compared to the advertising man-

ager. Indeed, the two callings, win-
dow dressing and advertising, are so
lclosely allied in the modern retail

store that it is impossible to separate
ithem. Although their methods and
mediums are entirely different, the
‘advertiser and decorator are both
working to exactly the same end,
namely, to make more money for the
And it
is not the fanciest or most elaborate
advertisement or window display that
;makes the most business.

store through increased sales.

\n advertising man might get up
ia beautifully worded and handsome-
ily illustrated advertisement that
|would be a literary and artistic model
of perfection but which would be a
rank failure so far as selling value
is concerned. The same is true of
ithe window dresser—he may build a

|beautiful display that will not self
{

infre-
quent failing in beginners at window
dressing. They study to satisfy their
own artistic ideals and entirely miss
the commercial purpose of their
work. It should ever be borne in
mind that the prime purpose of every
display is to sell goods, and no idea
of “art” or design should swerve the
window dresser from this

goods. And this 1s not an

purpose.
The true test of a display is not the
lamount of admiration it creates but
ithe amount of merchandise — sold.
|Since this is undeniably true, it fol-
ilows that the successful decorator
|must study his merchandise and mas-
ter its characteristics in order to be
jable to present it to the best advan-
| tage. This brings us down to the
proper handling of merchandise.

In dress goods I will consider prin-
lcipally the many materials that are
| classified in a general way as “dress
looods.” Under this head comes an
endless variety of materials,
|from

 

 

| ranging

| rough, heavy suitings to the
\fimsiest gauzes. In a general article
lof this character it is impossible to
igo into detail as to just how each ma-
iterial should be shown, but it may be
isaid that nearly every one of them
|requires a different handling to bring
out its characteristics to the best ad-
|vantage. One must be shown with
\large surfaces, another ‘with many
folds, still another fluffily, and so on.
In most cases the general arrange-

 

|

ment of the material should be sug- | times found obstinate young men
gestive of the manner in which it| with a “know-it-all” spirit, who refuse
would be made up into a suit or/to learn from others. They insist up-
gown. on doing things in their own way

Under the head of “Handling Ma-| (which is frequently the wrong way)
terials” there is one matter that must

be mentioned, and that is the neces-|Sales Books SPECIAL OFFER FOR $4.00

itu of i at] { in | We will send you complete, with Original Bill and Du-
my manipulating the Eoeee | plicate Copy, Printed, Perforated and Numbered, 5,000
such a way that they will suffer no! Original Bills, 5,000 Duplicate Copies, 150 Sheets of

T : si his t
damage. No matter how attractive | Carbon Paper, 2 Patent Leather Covers. We do this to

| have you give them a trial. aS know if one _ use
show} 2 i our duplicate system, you will always use it, as it pays
® spowieg may Pt made, if the goods for itself in forgotten charges. For descriptive circutar,
have been rendered unsalable, there | samples and special pice - Cpe qrantiiies, adress
is little profit to the house. Some The Oeder-Thomsen Co., 1942 Webster Ave., Chicago.

materials can not be folded tightly
without injuring them; others are so
delicate that the slightest strain will
damage them. Unnecessary folding,
the use of too many pins, combined
with thoughtless handling, may mean
a serious loss to the store. Again, a
beginner should not experiment with
the finer materials or attempt drapes
with which he is unfamiliar. If there
is any preliminary practicing to be
done, do it with cheap goods in the
workroom.

 

 

 

 

 

| There is no risk or
yi speculation in
handling

  
   

It is now considered proper when
dress goods or any kind of yard
goods for wearing apparel are to be Se and
J i : 7 i Registered
shown, to arrange them in a some US Pat. 0:

what similar manner to that in which
they would appear when made up. In
these arrangements, however, there
should always be a leaning toward
simplicity and an avoidance of unnec-
essary details. Do not make any un-
festoons and twists, as
these only detract from the effective-
ness of the display.

Chocolate

They are staple and the

standards of the world

for purity and excellence.
52 Highest Awards in

Europe and America

Walter Baker & Co. Ltd.

Established 1780. Dorchester, Mass.

necessary

Draping is really a very
matter when one has

simple
once been
shown the details, but I have some-

Who Pays for
Our Advertising?

ANSWER:
Neither the dealer nor his customers

By the growth of our business through advertising we save enough
in cost of salesmen, superintendence, rents, interest and use of our
plant to cover most of, if not all, our advertising bills. This

advertising makes it easy to sell
ata).
ye (>

LOWNEY’S COCOA }

A \
PREMIUM CHOCOLATE for BAKING Wiles
: roducts are superfine X a y
fk ea are easy aye “gO”

 

 

 

 

 

 

 

 

 

 
  

 
    

Ey een ere

>}
Ga
>)
PS
4

 
 
  
 

  

 

 

 

 

Putnam’s
Menthol Cough Drops

Packed 40 five cent packages in
carton. Price $1.00.

Each carton contains a certificate,
ten of which entitle the dealer to

One Full Size Carton
Free

when returned to us or your jobber
properly endorsed

PUTNAM FACTORY, National Candy Co.
Makers
GRAND RAPIDS, MICH,

 

 

 

November 9, 1910

 

 

MICHIGAN TRADESMAN

21

 

and the result is failure and “Gacoaged |

goods.

In this connection it may be | window.

or anything else that is put in the

said that one of the big problems in |harmony. It is against all taste and

window dressing today is the difficul-|reason to show heavy,

dark dress

 

cepts into practice; you can win

3e very careful of the color your way as a window dresser.

Window dressing is one of the
best paying professions in the com-

|mercal world, and the demand for

tv in securing careful, thoughtful | rez of i ings : i
J g ’ g goods for street wear with trimmings good men is great. 4 ie not a coatt

helpers who are willing to listen to

that would be suitable for an evening | that has passed its day of usefulness,

and be guided by the instructions of | gown. It may seem unnecessary to|but, on the contrary, every year will
their chief. Too many of them arejexpress these suggestions, yet every |see an increased demand for practi-

either careless or want to do things
in their own way.

I believe in training my boys and
in giving them good, careful instruc-
tion. When I find a helper who is
willing and has a taste for the work, it
is remarkable how fast he can be push-
ed along toward competence, provid-
ing he will profit ‘by admonition and
is willing to accept reproof as well as
praise in the right spirit. Window
dressing as it is practiced to-day by
the best stores is not a difficult art
to master providing one has some
natural talent and has the opportu-
nity of working under a competent in-
structor. Take, for instance, a sales-
man who aspires to enlarge his
sphere of usefulness and, incidental-
ly, his earning capacity—with his
knowledge of merchandise, providing
he is willing to work and has_ the
right kind of help, he can become a
competent decorator in a compara-
tively short time. This is also true
even of youngsters who have a nat-
ural knack for the work. They will
pick up the work quickly under the
guidance of a strict trainer and in
a few years, when they want to make
a change, there will be plenty of good
positions awaiting them. Once start-
ed right, advance is sure to follow.

3ut to return to the subject of
drapes, it is naturally easier for the
beginner to take up what we call the
simpler drapes than to attempt those
that are complicated. When the sim-
ple ones have been mastered, it will
be an easy matter to gradually work
up to the more difficult ones that you
see the experienced decorators using.
There is one thing that the beginner
should remember and that is, it is far
better to be a good copyist than a
poor originator. It is not a good plan
for a beginner to pick up a fashion
book and attempt to make drapes in
imitation of the dresses shown. An
experienced decorator can do this be-
cause his judgment tells him which
of the patterns are practicable and
which are impossible. The beginner,
however, lacks the special knowledge
that makes this kind of work practic-
able, and not only will the goods suf-
fer, but the finished drape is pretty
sure to be a failure. Try the very sim-
plest drapes first and stick to them
until you are familiar with the han-
dling of the goods. Learn to pleat
neatly and to run down the folds ac-
curately and quickly. Copy what oth-

ers have done and originality will
come in time.

Now a word or two about acces-
sories. The proper choice of acces-

sories is highly important in any dress
goods windows. For example, when
making a display of dress goods, silks
or laces, do not put in the window all

sorts of bric-a-brac for trimmings.
Use the trimmings and accessories

that are appropriate in color and de-
sign to the fabrics shown. This ap-
plies not only to the trimmings but
to millinery, gloves, parasols, bags,

day we see windows in which errors
of this sort are made owing to the
wrong training of the decorator. So

quiring mind; he must ask questions
and use good judgment. It is much
easier to learn all of these things in
the beginning than to have the mis-
takes pointed out later. A _ little
study at the start will teach one how
to combine goods and to select and
harmonize colors. Learn from others
rather than imbibe impres-
sions of self-conceived ideas that are
usually wrong.

With regard to the background, it
may be said that this should be
chosen according to the goods that
are to be displayed. If there is plenty
of daylight and the goods are of light
or medium shades, the background
may be a dark or neutral shade. lf
the goods are dark and the window
is shaded the background should be
lighter. But it should always be re-
membered that the background 1s
only intended to make the goods
stand out with more prominence. It
should not be of a character to de-
tract attention from the merchandise.

I have intended to extend a word
of encouragement and some whole-
some advice to those who may have
had the impression that in order to
become a window dresser it is neces-
sary to great genius and
spend many long years in learning
the business. That is not the case. If
you are ambitious and willing to work;
if you will study and observe the
work of others, putting their pre-

wrong

possess

the beginner must be alert, of an en- |

‘cal men who understand modern
‘methods. If you go into it, go into
lit right; study work and make up
|your mind that you are going to the
'top—you can do it if you will.
—_——_22 >
Back To the Soil.

“More men are talking farm than
lat any time during my memory. Back
ito the land seems to be the cry on
lall sides,” remarked A..S. Daley, of
| Pittsburg, to the Detroit Free Press.
“Whenever two or three traveling

to own a farm.’

said so many times, although I do
not know what I should do on a
farm, never having lived on one.

After a man has been on the road for
twenty years, sleeping between cities
and putting wp with all sorts of ac-

commodations, he wants something
else. and the farm seems to be the
thing.

“T know of a number of men who
have left the road to settle down on

the
strikes

out, whether
However, it me if
can make a living on a farm
he is doing pretty well,
ing a life of health and he is his own
boss, which is something.”
—__+~+>—___

have come
balances.
a man
for he is liv-

him with methods and

store.

your

your

 

Boss-—I

watches the clock.

don’t want a man_ who
Clerk—I know it
is apt to be slow; I always look at
my watch.

Hart Brand Canned Goods

Packed by
W. R. Roach & Co., Hart, Mich.

 

Michigan Products

 

 

ERFECTION i |

\ NG you

com-

| LO plete Ironing Board
FO and Clothes Rack. No
| better selling articles
| |IRONIN made. Address J. T.
| GROARD Brace, De Witt, Mich.

L

 

 

 

 

 

men get together and talk for an hour |

. |
or so before going to bed one of|
them is certain to say, ‘Gee, I'd like |

“T have felt that way myself and |

farms, but I can not say how they |
}
book |

3etter to say too little to a custom- |
er than to over-urge him and disgust |

 

Sawyer S [cicize

CRYSTAL

Blue.

™ For the
Laundry.

: DOUBLE
if) STRENGTH.

ig Op
Boxes.

Sawyer’s Crys-
tal Blue gives a
| beautiful tint and
1 restores the color
} to linen, laces and
goods that are
worn and faded.

It goes twice

as far as other
Blues.

Sawyer Crystal Blue Co.

88 Broad Street,

BOSTON - -MASS.

 

   
  
 

 

 

 

enough for the baby’s skin,

 

 

Costs the dealer the same

asks for

HAND SAPOLIO is a special toilet soap—superior to any other in
and capable of removing any stain.
should be sold at 10 cents per cake.

as regular SAPOLIO, but

IF A CUSTOMER

HAND SAPOLIC

and you can not supply it, will he
not consider you behind the times ?

countless ways—delicate

 

MICHIGAN TRADESMAN

November 9, 1910

 

 

 

 

  
 
  

aes,

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DRY GOODS,
FAN CY GOODS +» NO

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Ab aaa ZH

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—=— =¢

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aS HE (((((( tt

      

4

 

 

 

 

 

 

 

JAPAN DICTATING FASHIONS. | long ago realized the comfort of hav-
— in her wrists untrammeled by cuffs
Cherry Blossom Land Originated the | and bands, and she wears the kimono
Hobble Skirts. sleeves almost entirely. The very
An interview a few days ago with |patterns of silks used in making these
the richest, and at the same timejcomfortable and attractive kimonos
one of the most progressive women |are identified with the materials used
in Japan, the Baroness Mitsui, ‘has|in the Far East.
caused widespread comment, and be-
cause of its very apparent truthful-
ness has been the cause of much dis-
comfort and chagrin to certain Pa-

risian modistes famous for their / ; :
1s | There is perhaps no one article of
originality. ee . :
oe : ; idress that is so convenient and serv-
The interview took place at Yok»o-|. —, : ce
le sa: ‘iceable as this mandarin jacket. More
hama. Baroness Mitsui first bold'y |,, a :
... |“dressed up” than the kimono, one
announced that the ‘hobble © skirt,|. :
: : : ; lis still able to lounge comfortably
which just now is at the height of | : s
. : : : land be at the same time = suitably
its popularity, is borrowed from de-

: idressed to see one’s dearest friends
signs that have been made by Japan- |

‘and attend to all the details of the
ese dressmakers for years, and then}
i : : toilet with ease and quickness.
went farther with the declaration that |

for the past ten years each impor- | The manicuring of the nails in Ja-
pan is as old as the nation itself, and

About 10:30 her apparel is chang-
ed te a skirt and mandarin jacket and
| she is ready to have her nails mani-
;cured.

 

tant change in women’s fashions may |: a
be traced directly to the same source. | the world is indebted to that country

“Your American styles are all ho er the various processes followed
sael oace? cad (the  ‘baronesc. | land appliances used. The orange-
“They have been originatd by the | wood sticks indispensable to the
: : | proper care of the cuticle in keeping

skillful needle women of Japan.
ithe nails almond shape and showing

“It is quite true that we Japanese |
have much to learn from Ameri icans |the crescents at the base are copies
and Europeans, but there is one thing |from the Japanese woods used simi-
that we can teach your women any- larly. Long before the rest of the
way and that is how to dress. Not | world was using red-tinted paste fol-
season passes that added proof is not owed with a gloss-giving powder,
furnished this statement. The ong (ne “ladies” of Japan er showing
is as much dependent on Japan for ew perfectly shaped nails, tinted to
its fashions as Paris. French dress-|@ Tose pink and then polished to a
makers noted for their originality |high finish.
would starve to death were it not for ;
the ideas sent them from the Land Various fashionable perfumes and
of the Mikado. A striking example |S@chets are duplications of Japan’s
of the proof of this is the birth of | native flowers, and very many cos-
the hobble skirt. Why, the hobble | |metics used by the social set to re-
dat ic half a century old in Japan. | Move wrinkles and beautify the skin
We women have worn dresses wrap- |‘ and face have been sent to us from
over the seas.

 

ped tightly at the knees for years, yet
almost a duplication of our costume
is handed to the world as new.”

Before the present fad for false
hair puffs and curls the style of hair-
dressing was very similar to the Ja-

Naturally, in thinking over the |Pamese arrangement; piled high at
charge of the talented Japanese no- |@"Y becoming angle, one could add
blewoman one turns to milady’s hab- tiny fans, butterflies and other fan-
its and her wardrobe to-day and of |CY pins, adjusting them all to suit
the past few years for confirmation. the face.

And it seems that her statements are| After milady’s toilet is quite com-
in the main correct, for besides de-|pleted, with all the aids of her little
signs in dress half a score of fads|dark sisters, she sits down to her
dear to the fashionable woman are|embroidery for an hour or so, and
found to be directly traceable to the here again Japan must be thanked.
flowery kingdom. ter patterns and silks are very often

Any day from the life of one of |direct from them, and the way of us-
our society women will give ample |ing all the materials to insure a per-
proof that the people of Japan have |fectly blended artistic result has been
helped to make her what she is. Mi-|learned from the Eastern needle-
lady rises at 9 a. m. and slips into| women.
her silk kimono, a direct importation.

 

In the afternoon, when the woman

The wide loose sleeves fall back }of fashion goes shopping, she carries
gracefully from her hands so she mayja handbag very similar to the one
be free to pour her chocolate and nib-|carried by the women of Japan.

Her dress may be of the popular

 

ble her toast. The Japanese woman

 

 

pongee, and her coat at least is made
in the so-called “new” hobble style.
When she goes to the theater or
opera her exquisite little opera bag is
another gift from Japan.

Even at the end of the day filled
with so many and varied helps from
‘this island empire milady goes to
sleep, warm and happy with her fan-
cy Japanese silk quilt tucked well

around her.
—_r—> o>

It is not salesmanship to sell to
the customer who came to buy, but
to sell to the customer who came to
ook is an accomplishment.

We are manufacturers of

Trimmed and
Untrimmed Hats

For Ladies, Misses and Children

 

Corl, Knott & Co., Ltd.
20, 22, 24, 26 N. Division St.
Grand Rapids, Mich.

peat Core

Teast Bits. MICH

 

 

 

 

—vsso—————_
Some of us are not what we might
represent.

————E
Don’t return kindness—just pass it
along.

 

 

 

 

 

 
  
  
 

 
  
  
  
    
 

Knowing how
for nearly half a
century produces
Ipswich quality.

The knowledge in selecting the raw cot-
ton; the skill in spinning the yarn and knitting
the stockings, and the experience that has shown the best
methods of dyeing them—all come from years of doing, that
could be gotten in no other way. This has brought to Ipswich
Hosiery its high standard of quality—and kept it there. It has
made these stockings famous for beauty, fast color, and long wear.
And because millions of pairs are knit and sold every year you pay
about half the price of other stockings of equal quality,

12%c to 25c a pair

for men, women, and children

 
  
 
  

  
    
       
     
     
   
   
 

Come and ask for Ipswich Hosiery, and get real quality.

Look Over Our Line

Grand Rapids Dry Goods Co.

Exclusively Wholesale

Grand Rapids, Michigan

 

 

SOME
GgooD
VALUES

e
Table Linens
64 in. Bleached all linen . 37% cents
70 66 66 66 : : 40 66
72 66 66 66 66 : 75 66
60 ‘ Silver =. ,. = -
72 66 66 ee 66 e 85 66

Sets consisting of cloths and one dozen napkins to match
in individual boxes, $4.50 to $10.00.

 

-P. Steketee & Sons
Wholesale Dry Goods Grand Rapids, Mich.

 

 

 

 

 

it

d

 

November 9, 1910

MICHIGAN TRADESMAN

 

 

 

 

PERFECTION ATTAINED.

 

But Alas John Woke and Found It
Was But a Dream.

John Sheehan, successor to Jacobs
& Sheehan, on going downtown the
other morning at his usual hour, was
confronted at the door of his store
Instead of the
low, old-fashioned wooden posts that

by a transformation.

held the window glass there was a
magnificent glass front of the most
modern design. Prism lights and
modern half awnings at first glance
showed up the establishment in lux-
ury and elegance. The approach to
the store was a beautiful vestibule
with mosaic inlaid flooring leading
to the wide-open door, which did not
invite him to rush in and wonder at
the change, because the beautiful
decorations of the show windows, the
clever and artistic display of the
merchandise detained him; he was
lost in admiration. The stream of
passers-by was constantly stopping to
see the elegant displays of clothing
and furnishings, which the boys
seemed to have taken great pains to
display just right, and the lookers
were dropping in.

The salesmen were not in the back
of the store, as usual at this time of
day, playing checkers or sitting on
the counters swapping yarns, or at
the looking glasses twisting their
mustaches. No, as he slowly, quite
dazed, entered the store, each man
was in his place behind the counter
and on the floor, ready to meet ap-
propriately the incoming customers.
Lo and behold, not a man could be
found rushing about searching for
or begging the Ican of a tape meas-
ure! Neither were the salesmen tir-
ing the customers with questions in
regard to what kind of clothes they
wanted. Picture to yourself his de-
light at beholding “Joe” approach
the insauntering dude, and after a
very polite greeting, invite him to see
Then, without fur-
ther preamble, “Joe” pu'ls out a coat,
just such a style and just about the
cost his preternaturally clever judg-
ment tells him the dude may like. He
chose a coat so near the man’s size
that the latter thought it a marvel-
ous fit for the first garment just se-
lected by chance. That dude seem-
ed pleased every moment he was in
the store. “Joe” got his money, and
his promise to speak of “our swell
clothes” to all his friends.

Simultaneously Buck ‘was enter-
taining old man Brown, who has to
have a new suit and doesn’t give a
“hang” for the style. Buck’s voicing
of the expressions of Farmer Brown
in regard to the follies of changes of
style and the foolishness of
spending more than they earned, was
really wonderfully clever. At the same
time Buck was showing him some
of the oldest numbers in the house—
good materials, but of years’ stock-
keeping in this store, For years

the new things.

men

 

many had refused these same gar-
ments because they were short, too
much cut away, thad_ old-fashioned
lapels, and what-not, but Mr. Brown
had his attention called to all these
shortcomings and was well satisfied
with his bargain—and Buck got the
money.

As Sheehan continued this passage
through ‘this store the boys all seem-
ed to him to be inspired. They ap-
peared to compete with each other
most correctly to read the charac-
ter of the customer upon whom each
was waiting. Each seemed to be
fully bent upon pleasing that  cus-
tomer, and impressing upon ‘him the
desire of the store that his visit be
repeated.

The young boys were busy put-
ting up the stock displaced by the
older salesmen, brushing and _ polish-
ing, until they glistened and shone,
the showcases and fixtures, each of
which contained a clever display of
new merchandise, the many items be-
ing so exhibited that they immedi-
ately claimed everyone’s attention.

Then, at the office, a row of pleas-
ant faces greeted him as they stood
in line waiting their turn to settle
accounts with the book-keeper.

His special stenographer had a
still greater surprise in store ‘by
spreading before him a large line of
advertisements which she had cut
from various foreign newspapers,
believing some feature of each might
sufficiently apply to the store to help
toward effective advertising for the
day.

Just then Mrs. Sheehan - said:
“John, get up. It is time to go to
the store.”

And John exclaimed: “It was but
a dream! Oh, let me dream again!”—
Apparel Gazette.

—__+22>—_—_-
Fancy Knit Goods.
The

comfortable, practical, eco-
nomical sweater is in greater  evi-
dence this fall than ever. For gen-

eral utility and gift purposes it has
fancy gew-gaws whipped to shreds.
Each succeeding season shows in-
creased sales, especially in Decem-
ber. :

Every grade, from $1 up, can be
shown and sold in men’s, women’s,
children’s and infants’ wear. In the
last mentioned particularly there is a
fine opportunity for extra profit by
combining coats, caps and leggins to
match in sets, thus making three
sales in one. Prettily boxed they
make a display that will draw the
money out of the tightest grasp.

As in all other goods for holiday
sales there is no time to lose. De-
cember 1 will be here before we real-
ize it, when it will be too late for re
grets. Lots of buyers will recall their
difficulties of former years in procur-
ing supplies in time and should profit
by past experience.

Unlike many other lines, fancy knit
goods that are not sold out before
Christmas do not have to be slaught-
ered. They will bring just as much in
January or February as in December.
Therefore, it is better to have a few
left over after Christmas than not to
have enough.

 

The Truth About Pants.

When a tailor puts you on the
measuring box, with a man guarding
the door so that you can’t get away,
and another man making a book on
the game, he reels off something like
this, as he goes about you with his
measuring tape: “13—2—11—16—8—
4—18--11-—46—Gee, you’re beginning
to get a front, ain’t you?—16'44—17—
side and two hips, Jimmie—33/4—36
-—Can you come in to-morrow OF
Friday ?—19—6—House or a flat, did
you say?—28—Custom of the house
to have a deposit on all orders—16—
What was that last, Jimmie, did 1
say? Oh, make it 23 in the middle—
What did you say your name was,
mister?”

Now, nobody can make any com-
bination of the foregoing figures
which will spell anything like a de-
cent pair of pants. But the tailor
cares nothing whatever about the fig-
ures which he calls out to Jimmie,
and indeed makes no reference to
them in his later operations. He
knows the pants won't fit, anyhow,
so what’s the use? If you watch
him, you will discover that he usually
takes up some other man’s measure-
ments when he undertakes the lay-
ing out of that particular garment on
which he puts your name.

Having selected from the mass of
papers on his desk a set of figures
which suits him, the goes behind his
counter, yawns, looks in the glass,
smooths down his hair, hunts for the
place where he left his cigar and at
last picks up a thing which looks like
a board rule with a curve in the cor-
ner like-a hockey stick. If you are
not watching ‘him he will probably
cut your pants by ear and will not
bother to use this implement, but it
you insist upon inspection he'll make
pretense of scientific use of this in-
strument, whose real nature or pur-
pose no human being knows or ever
will know.

What the tailor is thinking of, as
he begins to make chalk marks on a
piece of blue paper, using this rule
as a straight-edge, is the “joy ride”
he is going to have with Marie in his
new auto this evening. It makes no
difference to him whether the chalk
slips or not, nor is it important how
far along this or that angle he allows
the straight or curved line to run. He
knows they are not going to fit, any-
how, so why should he bother about
it overmuch? The only hope you can
possibly have, meantime, is the one
raised in your bosom when the tai!-
or, from behind the counter, looks up
and says, “Jimmie, why in the world
didn’t you mark the name on this
gent’s pants? Oh, well, never mind.”

The tailor goes on, making several
cute little pictures on the blue paper
by aid of this curved thing, which
has numbers scattered along it here
and there. He draws in several is-
osceles triangles, converging at more
or less the same point, but, not lik-
ing the looks of these, he rubs out
some of the lines and tries over again.
Then he forgets which ones he rub-
bed out. It makes no difference, any-
how. At last he stands off, critically
gazes upon the pattern which he has
been casting, makes a_ hit-or-miss
crosswise dab with the chalk—which

determines, wholly by chance, ‘how
long your pant is going to be—and
smiles to imself.—Emerson Hough in
Everybody’s.

——_++>—_ —
Saved by Home, Sweet Home.
The

Home, played by two members of

strains of Home, Sweet

the crew of the bark Pallas, fast on
the rocks of the Island of Grand
Cayman, south of Cuba, and wafted
ashore by a gale, brought natives to
the rescue’ of Captain Johanson and
the sixteen sailors on board the craft.

This is the story told by four of
the crew, who arrived at New York
on the steamship Vincenzo di Gior-
gia, from Port Antonio.

The Pallas, on the way from Bue-
nos Aires to Gulfport, Miss., was hit
by the West Indian cyclone and
driven ashore on October 13. It was
a dark night and the crew were de-
spondent, as the bark was pounding
on the rocks, while great seas wash-
el over her. To cheer up their mates,
Hans Jansen and Rolf Jorgensen,
one with an accordion and the other
with a began to play. The
music was wafted ashore by _ the
wind, and natives who heard it came
out in boats and took off the Cap
tain and his crew.

violin,

In their gratitude the sailors took
ashore with them a pig and a dozen
chickens, which were roasted for a
barbecue, the ship’s musicians play-
ing livelier airs than they did during
their danger.

The Captain and seven of his
crew remained on the Island to stand
by the ship.

—_—_»+~+.—_—-

Success is never a matter of luck.
It is the measure of a man’s ability
to do something well.

 

 

 

H. A. Seinsheimer & Co.

CINCINNATI
Manufacturers of

‘‘The Frat’’
YOUNG MEN’S CLOTHES

 

 

“Graduate” and “Viking System” Clothes
for Young Men and “Viking” for Boys and
Little Fellows.

Made in Chicago by

BECKER, MAYER & CO.

The Man Who Knows
Wears ‘‘Miller-Made’’ Clothes

And merchants ‘““‘who know” sell them. Will
send swatches and models or a man will be
sent to any merchant, anywhere, apy time.
No obligations.

Miller, Watt & Company
Fine Clothes for Mea Chicago

BAG

For Beans, Potatoes
Grain, Flour, Feed and
Other Purposes

 

 

 

New and
Second Hand

 

ROY BAKER

Wm. Alden Smith Building

 

Grand Rapids, Mich.

 

 

 

 

MICHIGAN TRADESMAN

November 9, 1910

 

 

REFORMS IN TAXATION.

 

Attorney General Kuhn Holds That
Railroads Are Fairly Treated.

The taxation of the railroads and
other corporations is certain to be
one of the problems that will come
before the next Legislature. The
railroads claim their property is as-
sessed at full value, while general
property is under-assessed, and that
this works them an injustice by in-
creasing their proportion, and = un-
doubtedly they will ask for amend-
ments to the law that will give them
relief. In a paper read before the last
meeting of the Grand Rapids Credit
Men’s Association Attorney General
Franz C. Kuhn discussed the ques-
tion of corporation taxation and held
that the contention of the railroads
that they were not receiving a fair
deal was not well founded. The mat-
ter is of much importance and in-
terest at this time. Attorney Gen
eral Kuhn’s paper follows:

Of the necessary and fundamental
powers and burdens of government,
taxation is one of the chief. That
power, essential to the existence of
government and reaching as it does
with almost limitless authority per-
sons, property and busines under an
infinite variety of fixed and changing
conditions, is such that it can not be
applied or enforced with mathemati-
cal accuracy or with scientific equal-
ity.

Limited only by the guarantee of
equal protection and due process of
law, the power to tax is as expressed
by Chief Justice Marshall “the pow-
permitting its use in
the suppression or limitation of ob-

er to destroy,”
jectionable or undesired trades or
complaint if all in
situation be treated alike,
but the real end sought in the enact-
ment and

callings without
the same
administration of taxing
systems is to so exercise the power
as to place the burden of govern-
it can the most readily
be borne or diffused.

ment where

In taxation absolute equality is, of
impossible. The
tion of human judgment, the multi-
tude of situations and conditions in,
or under which property, persons or

course, imperfec-

business subjected to its influence are
found, and the
conditions

constantly changing
surround
make it

which
of taxation,

subjects
impossible to
devise or inaugurate any
which will be more than  approxi-
mate in the distribution of the bur-
den. That system

system

is best which most
nearly attains this end.

The general which un-
derlie the
ject of

principles
subject have been in ob-
learned
recent years, and the limited knowl-
edge which I have of the subject in-

much discussion in

duces me to confine my remarks to
local conditions, the accomplishment
of our present system and possible,
prospective or desired changes.

The past few years have witnessed
fundamental changes in the Michigan
taxing system. Certain classes have
been taken from the operation of tax-
ing machinery which from the first
history of the State has been applica-
ble to them, and placed in a new class

 

with special machinery adapted to it.
In this way the burden borne by that
class which is made up of the public
service corporations including  rail-
roads, express, telephone and __ tele-
graph companies, has been greatly
augmented and an equality of taxa-
tion has been produced which had
not heretofore existed since the com-
ing into existence of large corpora-
tions of this character.

This accomplishment has been the
result of popular agitation, finding its
initiative in the Pingree administra-
tion and its completion in the suc-
cessful determination of litigation to
test the validity of the new system,
very recently decided.

These results have been reached, not
through the inauguration of a new,
approved, up-to-date system of taxa-
tion, but through amendment of the
already existing and greatly deficient
system of taxation which has been
in vogue in Michigan from the time
of its admission as a state in 1837.

More equal apportionment of the
burdens of taxation could be accom-

lplished through the inauguration of
lone of the more advanced systems or

methods of taxation which find the
support of theorists and which have
been put into operation in one or
two states, chief among which is
New York, being that of the separa-
tion of state and local finances. The
accomplishment of such a _ taxation
reform in Michigan would mean the
overthrowing of its entire system of
taxation and
methods.

inauguration of new

Reforms in taxation usually come
by piece-meal; advance in methods is
usually step by step, each coming as
the direct result of some inequality in
distribution of burden or of necessity
for increased revenues. The people
are ordinarily content to let “well
enough’ alone with the result that
practical and approved methods in
the administration of public affairs
often give place to complicated and
unwieldy machinery, which has, in a
more or less satisfactory sense, serv-
ed the purpose and which it is diffi-
cult to supersede in its entirety.

Our principal tax is the general
property tax common to all the states,
which found its inception in the early
history of Michigan.

This tax at the tme of its being
first put into operation was sufficient
and adequate to meet. the
conditions, and then

existing
furnished the
best method of apportioning the pub-
tic burden, and was the result of the
best thought of the time. The sys-
tem, while elastic from the
point of permitting the revenue to
vary from year to year with the ne-
cessities of the State, is inelastic in
that it prevents an adjustment of the
taxing burden between different class-
es of property.

stand-

As the experience of later years
has developed, equality of taxation
can only be wrought out through lib-
erality of classification. The imposi-
tion of the same burden upon all,
while mathematically equal, from the
standpoint of placing the ‘burden
where it can best be borne, is un-
equal and often oppressive. This was

 

a direct result of the property tax
imposed by the uniform rule, which is
the required rule in Michigan under
its present constitution and under
the constitution of 1850. The consti-
tution of 1850, as construed by the
courts, required all property subject-
ed to a tax upon its value to be tax-
ed at the same rate and according to
the same method without authority
for classification. In other words, the
uniform rule required all property
subjected to tax to be taxed alike re-
gardless of the ability to bear or dif-
fuse the burden. Other states, more
liberal in their construction of the
uniform rule, regarded it as permit-
ting classification and simply requir-
ing the same rule or rate of taxation
to be applied uniformly throughout
the classes fixed by the Legislature.

The constitution of 1850 also per-
mitted the imposition of specific tax-
es upon the property of corpora-
tions. The Legislature imposed this
form of taxation to a considerable
extent and, by reason of the imposi-
tion of the specific tax, exempted the
property of the corporation or insti-
tution subjected thereto from the ap-
plication of the uniform rule and the
general property tax.

This specific taxation came to be
the form of tax imposed on public
service property generally, including
railroad, express, car-loaning,  tele-
eraph, telephone. fire and life insur-
ance companies.

The early form of the tax, and one
which found its way into many rail-
road charters and became a subject
of contract with the State, not sub-
ject to legislative repeal, was the im-
position of a specific rate, wpon the
capital stock paid in or upon the
capital stock and funded indebted-
ness of the corporation. This form
for the taxation of the property of
public service corporations continued,
practically without exception, until in
the early 80's, the form of the specific
tax imposed, as to those corporations
not protected by contract, was chang-
ed to be at a fixed or graduated rate
upon the gross earnings of the com-
pany.

This furnished a method whereby
the institutions virtually taxed them-
selves. It was easy of administration
and operation and taxes were impos-
ed and enforced at nominal expense.
Had it been possible to eliminate de-
ception and dishonesty on the part
in making their
reports, this system would have been
as good as could be devised for tax-
ing corporate property, provided the
rates were high enough. The rate
was subject to adjustment as_ the
State needed great revenue, and
equality of burden could be brought
about through increasing or decreas-
ing the rates fixed.

This system of taxation, however,
encountered the suspicion of the peo-
ple, brought about either by the abil-
ity and tendency of the corporation
to cover up its earnings, by the fact
that the rates were not advanced suf-
ficiently to produce what was thought
to be adequate revenue, or by the
ability and the tendency of the cor-
poration to use corrupt influences

of the corporations

TRACE YOUR DELAYED
FREIGHT Easily
and Quickly. -We can tell you
how BARLOW BROS.,
Grand Rapids, Mich

 

 

Evidence

Is what the man from Mis-
souri wanted when he said
‘SHOW ME.’’

He was just like the grocer
who buys flour—only the gro-
cer must protect himself as
well as his customers and it is
up to his trade to call for a
certain brand before he will
stock it.

“Purity Patent”
Flour

Is sold under this guarantee:
If in amy ome case ‘‘Purity
Patent’’ does not give satis-
faction in all cases you can
return it and we will refund
your money and buy your
customer a supply of favorite
flour. However, a single sack
proves our claim about

“Purity Patent’’

 

Made by
Grand Rapids Grain & Milling Co.
194 Canal St., Grand Rapids, Mich.

 

 

 

 

 

i

(iiaaaie

ie

NOIGTMILLINGCOI/

       
   
   
   
   
   
   
   
   
   
   
   
   
   
   
       
   

Are Youa
Troubled Man?

We want to get in touch
with grocers who are having
trouble in satisfying their flour
customers.

To such we offer a proposi-
tion that will surely be wel-
come for its result is not only
pleased customers, but a big re-
duction of the flour stock as
well.

Ask us what we do in cases
of this kind, and how we have
won the approval and patron-
age of hundreds of additional
dealers recently.

The more clearly you state
your case, the more accurately
we can outline our method of
procedure. Write us today!

VOIGT MILLING CO.
GRAND RAPIDS, MICH.

 

 

 

November 9, 1910

 

MICHIGAN TRADESMAN

25

 

upon the Legislature to so keep down
the rate as to reduce its burden to
the lowest: possible point.

The agitation, for the equal taxa-
tion of these corporations, which
found its first activity in the Pingree
administration, was directed to plac:
ing them under a similar system as
to valuation as the property of the
State generally. This agitation led
to the adoption of a constitutional
amendment in 1900 designed to per-
mit the formation of a Board of As-
sessors endowed with authority to as-
sess the property of railroad and
ether corporations at its true cash
value, and to impose taxes upon them
at the average rate borne by other
property throughout the State.

Legislation was speedily enacted
carrying into effect this constitution-
al amendment and upon its being put
into operation contests, in the courts
resulted, in which was sustained the
ability of the State to impose the tax
From the standpoint of a revenue
producer this system of taxation has
been eminently successful, and since
1901 the public service property tax-
ed through the medium of a State
Board of Assessors has yielded in an-
nual revenue $1,500,000 in excess of
the burden which it before that time
bore.

The system of taxation in Michi-
gan existing at the present time in
general then is this:

In the first place there is the
uniform rule of taxation applicable
to the general property of the State,
requiring all property taxed to be
assessed at cash value. Upon the
property assessed throughout the
State according to this method there
is imposed (a) the taxes of the local
municipalities for school and town-
ship or city purposes, (b) the tax of
the counties, which is appertioned up-
on the basis of equalized valuations
among the municipalities of the coun-
ty, and (c) the State tax which is ap-
portioned among the several counties,
and then by the counties among the
several municipalities upon the basis
of the State and county equalizations
respectively.

In the second place there is the ad
valorem system of taxation at cash
value by a State Board of Assessors,
which may be made to comprehend
the property of all corporations and
all public service property, whether
owned by a corporation or not. This
system is being applied only to cer-
tain public service corporations which
were theretofore specifically taxed,
and is not generally extended to cor.
The assessments are re-
quired to be at cash value and upon
the assessment, when made the aver-
age of the general taxes
throughout the State, for State, coun-
ty, township and municipal purposes.
is imposed.

porations.

assessed

The State Board of Assessors, act-
ing as a Tax Commission, is also
vested with the power to review the
assessments throughout the State, for
the purpose of keeping them at cash
value, and it thas in the exercise of
this power authority to effect an
equalization of the assessment of the
property subjected to the two meth-

 

ods of assessment already mentioned.

In the third place there is the spe-
cific tax for the purposes of which
property, institutions or
business may be classified and sub-
jected to such rates as the Legisla-
ture deems best to fix. Subjected to
this tax at the present time are in-
heritances, corporations, by way of
the payment of franchise fees, liquor
dealers, insurance companies and cer-
tain water companies. The operation
of this tax opens a broad field for
the collection of revenue as practi-
cally every value, privilege or right
may be reached through it should the
necessity arise.

persons,

While the present system of taxa-
tion, made up of the three forms of
taxation mentioned, produces’ the
needed revenue, it does not produce
it with the greatest equality or least
effort nor with as great equality or
little effort as it could be produced
under the more advanced and ap-
proved method of the separation of
State and local taxation.

The present system is subject to
numerous objections by those taxed.
For example, by the owners of real
estate, in that personal property so
readily escapes taxation that but a
small portion of the personal prop-
erty of the State, although compre-
hended within the system, is actually
reached; by those in one taxing mu-
nicipality in that other
ties over which the
burden of

municipali-
same general
State or county tax is
spread are assessed upon a different
basis and do not pay their equitable
share of the general burden; by the
corporations taxed by the State
Board of Assessors, in that average
rate is alleged to be not fairly rep-
resentative of the rate paid by other
property as other property is
claimed to be uniformly assessed at

such

a considerable percentage below val-
ue, while their property is assessed
at value: by those assessed for, and
compelled to contribute to, the gen-
eral expenses of the State in that the
specific taxes and those upon the
corporations subject to assessment
by the State Board of Assessors, go
into a special fund, known as “the
primary school fund,” which is in-
creased beyond its necessities, and
is creating a surplus in the municipal-
ities to which distributed.

It is impossible in the time allow-
ed to me, to disettss in detail the many
peculiarities of the system and I
therefore cenfine myself to a few of
the things which present issues sure
to arise in the near future.

The claim of the railroads for
equalization between their property
and that taxed generally has been
presented to each succeeding Legisla-
ture which has convened since the
arst inauguration of the present sys-
tem, as well as to the recent Con-
stitutional Convention, and while in
certain circles the claim of these cor-
porations to equalization has been
recognized as just, the State has not
seen its way clear to recognize the
claim.

The claim is to be again present-
ed to the coming Legislature and the
corporations are now busy collecting

 

 

the evidence which to their satisfac-
tion proves the discrimination against
them through the under valuation of
the general properties of the State to
such extent as to entitle them to
consideration in the reduction of their
taxes.

They point to the fact that the av-
erage rate imposed upon their proper-
ty increased since 1901 from $16+ to
$20-+ per thousand dollars of valuation
as an indication that the general pro-
perties of the State are being reduced
in the basis of their assessment and
are gradually becoming more and
more under cash value. Be this as it
may, it does not in my opinion and
cannot in the opinion of those fully
informed as to the facts, or as to the
legislative authority, entitle the cor-
porations to the adoption of a system
which will permit a State Board to
determine that the general properties
of the State are not assessed at their
cash value, and to exercise discretion-
ary authority over the average rate,
for the reasons:

In the first place the system as
at present designed, is admirably fit-
ted to secure equality between the
two classes. In each class the same
basis of assessment is required, name-
ly, cash value. The general proper-
ties of the State are subjected to such
taxation as is necessary to meet the
needs of the state and local purposes
for which they may be taxed. The
average of the rate borne in all ot
the municipalities throughout the
State is then arrived at by mathe-
matical computation and that rate is

 

imposed upon the railroad and othe
corporate property.

Equality between the two classes
is secured by permitting the board
which makes the assessment of the
corporate property to supervise the
assessments throughout the state with
authority for review, correction and
revision.

If the letter of the law be followed
as great equality is arrived at as
though both classes of property were
subjected to taxation under the same
system. The officers assessing both
make assess
value and if there
be violation of duty in one class it

classes are
ments at

sworn to
cash
probably exists to equal extent in
the other. It is impossible to say,
if the assessments in one class are
not at cash value, that the assess-
ments in the other class are not
equally affected with under valuation.
Take for instance, the case of the
Michigan Central, which for one year
was assessed at $45,000,000; the proof
in the railroad tax cases indicated
conclusively that its actual value was
above $63,000,000.00, an under assess-
ment of $18,000,000.00; or the case of
the Pere Marquette, which for the
same year 1902, was assessed at $26,-
co0,000.00, where the real value was
conclusively proven to be $46,000,000,
an under valuation of $20,000,000.
The corporations make the claim
that their property is assessed at
cash value while the other properties
are under-assessed but to this time
they have been unable to prove it to
the satisfaction of any court. The

 

 

   
   
 

{flout
SANE APO

    

 

 

 

CERESOTA is

sold cheap.

that can be sold cheap nor that needs to be

It costs more to make than ordinary
flour and is worth more to use—the proof is
in the flour itself, not in the statement.

BUY ENOUGH TO TRY

JUDSON GROCER CO.

Distributers

Grand Rapids, Mich

not the kind of flour

 

 

 

 

 

 

 

 

 

 

i

.
:
t
;

oc ronment

26

 

 

MICHIGAN TRADESMAN

November 9, 1914

 

 

system honestly administered secures
as near equality as property taxation
can secure and to say that it is not
honestly administered is to reflect up.
on the integrity of thousands of
assessing officers throughout the
State of Michigan.

In the second place the claim has
been made that the growing under
valuation of the general properties
of the State and the inequality of
rate which the average rate system
must produce, if that be the fact,
will be sufficient to overturn the sys-
tem for the taxation of corporate pro-
perty in the courts, but a reference to
the opinion of the court in the rail-
road tax cases must carry the convic-
tion that the legislature having the
right to make a separate class of this
public service property had likewise
the right to impose on it different
rules and rates of taxation, and that
it is no just cause of complaint, that
the rate in the different classes may
vary. This claim is merly the “wolf”
ery of those who would be benefited
if the system were overturned.

In the third place as we have seen,
absolute equality of taxation is im-
possible, human judgement upon sub-
jects not capable of absolute demon-
stration is invariably defective, but
no way has been found of assessing
property that does not require the
exercise of individual
duly constituted authority.

During the same time the ad va
lorem system of corporate taxation
has been in force, the average rate
fluctuated between $16 plus, and $20
plus per thousand dollars of valuation.
This fluctuation in rate cannct be at-
tributed, as has been, attempted by
the railroads, to increase in under as-
sessment of the general properties as
they have increased from year to
year with one exception, but is at-
tributable to the increased expendi-
tures of the state and its munici-
palities, which varied from $25,000,000
in 1904, to $24,000,000, in 1909.

Upon its face the claim cf discrim-
ination is apparently well founded.
But when we take into consideration
the apparent facts,

(a\ That the railroad property is
as greatly under assessed as is the
general property: (b) that there is
a common equalization board over
each class of propertv: (c) that the
increase in rate is due to increased
expenditures, and (d) that the aver-
age rate which is fixed and imposed
by the State board of Assessors is
less in its amount than is the rate
in a great majority of municipalites
throughout the State, including cities
and counties, the apparent discrimina-
tion and inequality disappears and it
becomes evident that the system is
heing worked out in accordance with
its spirit. and that the claim of the
corporations taxed is merely an at-
tempt upon their part to secure a
lowering of their burden.

In making specific comparisons to
determine the fairness or unfairness
of the average rates, we may ex-
amine the list of o8 cities which is
given in the report of the State
Roard of Assessors for 1005. Of that
list in 78 of the 98; the rate was above

discretion by

 

$20 per thousand, while in but 15

was it below. In 25 the rate was
above $30 per thousand, while in II
it was above $40 per thousand.
There are strong reasons why the
property of a public service corpora-
which extends

tion doing business

into or through, numerous tmunici-
palities should be subjected to the
tax rate which represents the highest
type and grade of improvements and
public advantage. This would be the
rate in cities where special advant-
their citzens
which reflect upon and augment the
tax rate. Take for example, the rail-
road. It reaps the full advantage of
the growth, the prosperity, and the
special conditions created in the cities
through a high tax rate in increased
industrial activity, and it would not
be unfair to require a
communication between two cities to
pay upon all of its property, the rate
in those municipalities. And yet, the
claim of discriminatin is presented by
the railroads, coupled with a plea for
justice, based wpon the assertion that

ages are. given to

railroad in

its property pays an exorbitant rate,
when in a great majority of our cities
a higher rate is paid by all property
The "comparison
may be made with the several] coun-
ties of the state. Of the 83 counties.
there were in 1905, 48 where the aver-
age rate exceeded $20 per thousand,
and 35 where the rate was below that
amount. 20 of the counties were
above $30, and 3 were in excess of
$40 per thousand.

What possible claim for a new
system or for different equalization
in the present system of taxation can
corporate property have, than is pos-
sessed by these counties and these
cities? The difference in rate, which,
so far as the railroads are concerned,
is merely nominal, is one of the neces-
sary results of every system which
derives the state or municipal revenue
from a property tax. Human judg-
ment must inevitably vary, and the
variation in rate is merely a varia-
tion of that judgment.

In the fourth place the general pro-
perties of the state are locally as-
sessed by a central State Board. If
the railroads were locally assessed, al-
most

assessed. same

their rates of taxa-
tion would be higher than the aver-
age rate which they now pay. Take
for example, the Munising railroad,
the rate if assessed locally, based up-
on the average of counties through
which it runs, would be $21.67. The
Chicago & Northwestern Railroad, if
locally assessed as other property is
assessed, would pay a rate of $25.26.
The Milwaukee, St. Paul & Sault St.
Marie road would if assessed locally,
pay a rate of $28.55. I take these
railroads not because they are ex-
ceptional, but because the computa-
tions are at hand. If subjected to lo-
cal assessments, there would be the
same variation among the railroads
themselves as to the rate which they
pay as now exists between them and
the average of the general property
of the state and the same variation
as exists between property in differ-
erent municipalities.

Any system of taxation which could

invariably,

 

be devised would find the same, if
net greater variation than is found
in the present system. And in view
of the conditions stated, it is not
only unreasonable, but absurd to
claim that the public corporation is
entitled to a different assessment for
taxation which wwould reduce the
burden which it bears. If anything
were done looking to the correction
of the system, it should not be by
way of piece-meal amendment, but
rather in the way of superceding the
entire present system by a new and
improved system, such as the separa-
tion of state and local finances. That
system has manifold advantages, with
which it is beyond the scope of this
paper to deal. It would do away with
much of the friction existing between
independent municipalities, and with
the friction and its attendant agita-
tion which exists between the proper-
ty assessed by the state board of as-
sessors and that assessed locally. It
comprehends the doing away with the
property tax for the support of the
State government. It permits each
local municipality to exercise abso-
lute authority over its assessments,
and produces the entire state reve-
nues from special taxes upon corpora-

tions and privileges of different
character.
In view of local conditions such

a system could not be inaugurated for
Michigan without a decided change
in sentiment, because of the inade-
cuacy of the sources of revenue, so
long as the state must subsidize the
schools through the maintenance of
the primary school fund.

 

Under present systems, the primary
school fund, is secured from the
sources which would be required to
contribute to the support of the State
government, were the State and local
finances separated. The primary
school fund thas a firm hold upon the
people in Michigan, and any attempt
to abrogate it would be met with a
strong and decided negative. A te-
native attempt was made during the
constiutional convention, but was con-
trolled by the popular sentiment. It
would therefcre, be fruitless, so long
as the primary school fund must be
maintained in its present integrity, to
anticipate in detail, the putting into
force of the sep2ration of state and
local finances in Michigan.

The primary school fund, as has
been seen, receives all specific taxes,
and all taxes imposed through the
medium of a State Board of Asses-
sors, regardless of the aggregate
amount which is produced thereby. In
the past decade vast sums have been
annually collected from these sources,
with the result that in many of the
municipalities which receive the
funds upon apportionment, there are
surpluses which are increased with
the distribution of each year, and
which in a great many districts are
being used for purposes not contemp-
lated by law. Corrective methods
should be applied through a new’
medium of apportionment, the appor-
tionment at present being a per capita

basis of children of school age.
—_22s——_—_

“She has a model husband.”

“What? 1910 or 1911?”

 

 

‘There is no infringement.
decree be drawn.’’

with drawn before they came to trial.

is increasing by leans and bounds.
Courts but of the Dealers.

Credit Business on a Cash Basis.
to our nearest office.

 

The U. S. Courts Have Decreed

that the AMERICAN ACCOUNT REGISTER AND SYSTEM is fully
protected by patents which amply cover every essential point in the manufac-
ture of account registers, and in addition give AMERICAN users the benefit
of exclusive features not found in any other register or system.
These decisions have been most sweeping in their effect.
ly establish our claim to the most com-
plete and most up-to-date system and
balk all attempts of competitors to in-
timidate merchants who prefer our sys-
tem hecause of its exclusive, money- mak-
ing features,
has failed utterly.
frightened competitors have been found
to have no basis in law.

OUR GUARANTEE OF PROTECTION

Every American Account Register and
System is sold under an absolute guaran-
tee against attack from disgruntled, dis-
appointed makers of registers who have
failed utterly to establish the faintest
basis of a claim against our letters patent.
Here are the words of the United States
court in a case recently decided in the Western district of Pennsylvania:

The Bill should be dismissed.

This decision was in a case under this competitor’s main patent.
Other cases brought have been dismissed at this competitor’s cost or

THE WHOLE TRUTH IN THE CASE
is that the American Account and Register System not only is amply protected by
patents decreed by the United States Courts to be ample but is giving the
merchant who uses the American, so many points of superiority that its sale
The American stends the test not only of the
It Leads the World.
of superiority and exclusive features before you buy any account system. You
cannot afford to overlook this important development in the method of Putting
Write for full particulars and descriptive matter

THE AMERICAN CASE & REGISTER CO.

Chicago Office, 17 Wabash Avenue, E C. Tremayne, G. A.
Detroit Office, 147 Jefferson Avenue, J A. Plank, G. A.
Des Moines Office, 421 Locust Street, Weir Bros., G. A.

They effectual-

Every attack against us
The complaints of

IS BACKED BY THE COURTS

Let a

You should examine these points

SALEM, OHIO

 

 

 

November 9, 1910

MICHIGAN TRADESMAN

 

 

Misrepresentation and Over - State-
ment in Advertising.
Written for the Tradesman.

In a recent issue of a big English
trade paper there appears a sugges-
tive discussion entitled, Fraudulent
Advertising.

If one were disposed to assume a
detached and superior attitude, he
might commiserate the English edi-
tor and wish him Godspeed in his
effort to suppress fraudulent adver-
tising. But, unfortunately for wus,
fraudulent adveitisers are not con-
fined to the United Kingdom, and the
conditions which this timely editorial
bring to light exist right here in our
own country.

At a recent meeting of the Com-
mittee of the ‘Furnishers’ Trade
(London), so the editorial informs
us, there occurred an interesting and
valuable discussion on the subject of
retail advertising with particular ref-
erence to the regrettable prevalence
of fraud in the announcements of
some advertisers. It would be a good
thing for everybody concerned if the
entire subject of ethics in its bear-
ing wpon advertising might receive,
ia this country, an agitation commen:
surate with its importance. Now and
then, to be sure, we read of such
subjects being discussed ih the ad-
vertising men’s associations of our
various cities, but the subject needs
vastly more emphasis than we have
thus far given it.

The Fraudulent Advertiser a Public
Menace.

The fraudulent advertiser is a men-
ace to everybody else who does any
advertising that
means pretty much everybody else
merchandising. Every
advertisement

whatsoever — and
engaged in
false and
detracts from the returns of all truth-
advertising. Just because merchan-
dise is complex, and the interests of
all are bundled up together, so that

misleading

when one suffers all suffer, so it
comes about that every example
of misrepresentation in advertising

weakens by so much the effects of
the legitimate advertiser.

For that reason we ought to make
common cause against the dishonest
advertiser. Untruth should be brand-
ed. Misrepresentation should be ex-
posed. Over-statement should be dis-
couraged. We can not afford to con-
done offenses and shield offenders.
There is only one thing to do, and
that is spike their guns, warn the
public against them and whip them
into line.

Confidence placed in printed
announcements (i. e., faith in adver-
tisemets) is a vast asset in which we
all have a share. Every man who
weakens a single soul’s confidence in
advertising filches somewhat from
your purse. He is your enemy. You
can not afford to treat him with In-
difference.

Advertising may be mildly untruth-
ful or manifestly fraudulent. One can
find illustrations of both types to-
gether with all and sundry  grada-
tions from the less offensive into the
more offensive. Many of the medi-
cines, devices, commodities and
schemes exploited in both the secu-

the
would seem almost to strain human

lar and religious mewspapers
credulity to the breaking point. Yet
we know that a great many people
are deceived thereby, otherwise this
sort of advertising would be discontin-
ued. the

worst offenders against and

Unfortunately, some of

‘honest
legitimate advertising have found an
ally in the religious press. The cru-
sade of a few years back against fake
advertising in the religious press did
a world of good; and not a few ad-
vertising managers performed a much
needed house cleaning in this partic-
ular. But the evil still persists in
many so-called religious papers; and
1 could show you some odd = speci-
mens of inconsistency. In one section
of the paper the devout are told how
they can grow in gentleness, meek-
ness, patience, love etc., and in an-
other part the advertising manager
provides a way of traducing them
and getting them separated, by fraud-
ulent advertisers, from such ready
cash as they can spare.
The Irony of the Situation.

“But,” says some one, “if these peo
ple misrepresent their goods in the
descriptive matter, can’t the
pointed return the
and demand this money?” Well, in the
first place, this return of goods to
a catalogue house in Chicago or New
York is not so simple as it would

disap-

customer gzoods

appear at first blush. Suppose the
merchandise is bulky, such, for in-
stance, as furniture. In that event

the trouble of recrating and shipping
constitute item of
importance. But the subtle irony of
this sort of fraud in advertising lies

an considerable

in the circumstance that the descrip-
tive matter (often rather fine
print) is apt to wide of
the actual mark in its description of
the goods. The joke of it the
printed part of the advertisement
tells the truth, while the illustration
misleads. Most people are not very
careful readers.

in

not be so

is,

If they are inexperi-
enced in buying goods in this way,
they are pretty apt to overlook many
points. And the illustration has al-
ready prejudiced the mind of the
reader in favor of the article featur-
ed. It looks good in the picture—
therefore, opines the farmer’s wife
or daughter, it will look good in fact.
The man who understands the devic-
es of fake photography and the wiles
of illustrators up cuts for
fraudulent knows that
this is an illogical inference.
Value of Co-operative Advertis-

ing.

This bulletin of the Minnesota Re-

who get

advertisers,

 

tail Furniture Dealers’ Association il-
lustrates some practical results of
co-operation. Dealers in the small-
er communities are feeling more and
more the competition of the cata-
It is to his interest
to secure the business in his commu-
nity rather than have it go to the
mail order houses.
going to do it?
air and exclaiming in wailful
concerning unfair

logue houses.

3ut how is the

notes
in
He must do something
practical and to the point. Suppose,

competition

high places.

 

for example. he should get out a four

Not by beating the}

page circular illustration of this trick
of the mail order people. He would
have to order some of the goods
through friends. He would have to
secure photographs of the pieces thus
purchased, and then he would have
to get a reproduction drawn of the
mail. order cuts (at a $3
apiece); then he would have to pre
pare his copy and get out the print-

cost of

ing. And all that would run into
money; besides it would require more
time than most dealers could afford

to consume. But by doing the work
through the Association the expense
of it is prorated and the individual
dealer is

saved a
of time and expense.
This point
benefit of
this
When

thus vast amount
illustrates the
co-operation in meeting
of unfair
dealers the lines
come to realize that they have many
interests in and that their
competitors are
competitors of all alike, they will see
the importance of working together.

Eh Elkins.

merely
species competition.
in various
common,

most aggressive

 

 

 

 

 

 

 

 

 

 

 

WHY _————
should you he aaa A EH
recommend f= =)f- :

it ? oy
Just read

this and {yi WP] MN M1

you’ll see. Wy

( MINUTE GELATINE
(PLAIN)

is made of the purest gelatine that can
be bought. A ielly made from it is the
clearest and firmest possible. You
don’t have to soak it like other kinds.
It dissolves in less than a minute in
boiling water or milk. Each package
has four envelopes, each of which holds
just enough to make a pint of jelly.
This changes guess work toacertainty.

A regular package makes a full half-
gallon. No standard package makes
any more. We refund the purchase
price to any dissatisfied customer. You
sell it at two packages for 25¢ and
make 36% on the cost. Doesn’t all
this answer your question?

If you want to try MINUTE GELA-
TINE (PLAIN) yourself, we'll send you
a package free. Give us your jobber’s
name and the package is yours.

MINUTE TAPIOCA CO.,
223 W. Main St., Orange, Mass.

 

)

 

 

 

 

, (

Pw SP —

SEALED BOXES! | »

2 poxes-60in case (120'D°) }
5! poxes- 241n case (120'2%)

 

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OF SAFETY.

ondary.
est can see, and take advantage of.

qustion.
more than twelve to one.

say so much?

as a matter of economy.

 

 

53 DIVIDENDS

IN AN INVESTMENT THE MOST IMPORTANT, THE
ESSENTIAL, ELEMENT IS THE UNDERLYING PRINCIPLE

Speculative features, asa rise in value, however desirable are sec-
A combination of the two is rare and one that only-the shrewd-
The officers of the CITIZENS’ TEL-
EPHONE CO. believe that its stock possesses the first element beyond
There are no bonds, liens or mortgages on its property, no in-
debtedness except current obligations, and the ratio of assets to debts is
A suspension of dividends for one year would
practically pay every dollar of debts.

Can any other public corporation

Every year, every quarterly period of its fifteen years’ existence has
been of steady uninterrupted progress.
ED BY PANICS OR HARD TIMES. Dispensing with the telephone
is almost the last thing thought of, and its discontinuance is rarely ordered
The failure of a well established, well managed
telephone compay is yet to be recorded THE CITIZENS’ 53 DIVI-
DENDS have been paid with as UNFAILING RUGULARITY as the
interest on GOVERNMENT BONDS.

While the tremendous development of the telephone business the
past fifteen years has necessitated the issue of large amounts of securities,
as the time approaches when the demand for such service slackens, the ne-
cessity for the sale of stock will also decrease and stop. While past ex-
perience warrants nothing in the shape of a prophecy, the Citizens com-
pany believes that such a period is not far off. The territory served by it
is fairly covered, there are few towns init not now cared for, its larger ex-
changes have been rebuilt, its toll line system well developed.
nothing in sight that calls for such large expenditures of money as in the
past. Jt appears evident that the time is not far distant when the sale of
stock can be curtailed, if not entirely ceased.

If these deductions are correct and are justified by the future, then
the Citizens’ stock possesses the second element of having a speculative
feature as well asthe MORE IMPORTANT ONE OF SAFETY. Full
information and particulars can be obtained from the secretary at the com-
pany’s office, Louis street and Grand River.

The business is NOT AFFECT-

There is

 

NAT PORTO LEE! BEE IIT RI SISNET SONNET

 

 

 

 

|
:
'

 

 

ie
re
fs

Rees

MICHIGAN TRADESMAN

November 9, 1919

 

 

 

 

 

 

i; 7 {=
( \ _

|, WOMANS.WORLD ) |,

   
 

S S STIS — =
SF SI

. NM

 

 

 

 

 

Husband’s Marriage Vow Relates To
Wife Alone.

Written for the Tradesman.

If IT were a man with an inclination |

to marry, and the income to warrant
such a proceeding, it seems to me

that I should keep a sharp lookout |
for the beauty and attractions of any |

orphan girls whom I might meet. Be-
tween just a plain orphan and an

orphan bereft not only of parents but |

of all other near relatives as well, I
: i:

should look with the greater favor |

upon her who had suffered entire be-
reavement.

I say that if I were a man it seems
to me that this is the way I should
do. I speak thus advisedly. For if I
actually were a man I presume I!
should exercise no more power of

choice than do most of the sex, but |
whatever |

should walk blindly into

snare some artful damsel would cun- |

ningly devise for my unwary feet;
that of her volition and all unwitting-
ly I should become hopelessly en-

tangled in the meshes of love, and |

before ever I could come to myself
enough to know’ with certainty
whether my fair captor had or had

not living relations the nuptial knot

would be securely tied.

But supposing the case that I were
a man and really could have the de-
termining of whom I should fall in

love with, then it appears to me that |

as a matrimonial proposition, the girl
without any near kindred has many
points of decided advantage.

Why is it that, generally -speaking,
a woman always seems to have more
relatives than a man? Why is it that
she sets greater store by them? Why
is it that with the average married
pair her folks are a whole lot more
to her than his folks are to him?

Away back in the second chapter
of Genesis it says that a man shal!
“leave his father and his mother and
cleave unto his wife,” but I fail to find
anything saying that a weman shall
mother and
In the

father and
cleave unto her

leave her
husband
solemnization of

down in the prayer book, “forsaking
1]

all others” is included in the vow/1

of each alike; but the forsaking of
parents, brothers,

aunts and cousins, even in the limit-

sisters,

ed sense intended, is a harder thing

fer a woman than for a man, and she |

does not always do it. There seems

to be a psychological difference which

makes the bond of blood a stronger

tie with her than with him.

True, there are exceptions. Occa-
sionally there is a man who has been
a “ma’s hoy” all his previous life and
after marriage continues to seek the
maternal counsels and guidance in-

 

matrimony _ laid |

uncles, |

stead of consulting with his wife—

'who “runs to mother” with every
‘trifling annoyance and _ disappoint-
ment of his wedded life. The man

'who has so little realization of his
'wife’s proper position and privileges
that he will do this, and is willing
‘to humiliate her by so doing, surely
deserves all the trouble he common-
ily gets.

Far more rarely there are excep-
tions the other way. Ruth, the
Moabitess, in her youthful widow-
hood, chose to accompany her moth-
ler-in-law to Judea, and dwell there,
rather than stay with her kinsfolk.
|Certainly her course was most unus-
sal, Not one woman in a thousand
ibut would have preferred to remain
iwith her own people.

The strong and enduring love of
|kindred is of itself a virtue, and it is

ino discredit to the womanly nature
'to have a great deal of it. Any kind
\husband, particularly if he has mar-
iried a girl who is young and always
has lived at home, surrounded by her
\family and intimate friends, will try
to realize that long-continued separa-
tion from those whom she holds dear

is to her a serious deprivation; and
lwill, if possible, arrange things so
‘that she may visit her kinspeople at
‘not too infrequent intervals. This is
iright and reasonable.

| But there are so many instances
'where a wife is thoroughly childish

and unreasonable in regard to ‘her
lrelatives that it still seems to me
proposition should
|recommend itself to any marrying
‘man. Who does not know cases
'where a young man, poor in money,
‘and struggling to get a foothold, has
been compelled to sacrifice advance-
iment,

i\that the orphan

future prospects, important
financial considerations, and all—per-
jhaps has even plodded along through
‘his entire working life in an unfav-
crable location or in some entirely
uncongenial occupation — in order
that his Milly, or Molly, or Katie, or
\Jennie, whatever her name might be,
could be “near her folks?” Some-
times a man just gets nicely started
in a new position—the changing in-
volved much trouble and expense, but
still a move in the right direction—
when his wife is seized with a se-
lvere attack of nostalgia, and they
must rip everything up and take a
“hike” for home, and stay there, re-
igardless of the loss. A woman who
jacts like this ought not to expect her
‘husband to provide her with more
‘than the most meager livelihood,
‘and she hardly deserves that.

Some who can not get on smooth-
ily with their own people at all—who
quarrel like cats and dogs with pa-

 

rents and brothers and sisters when
they are with them—still if they
move fifty miles are unhappy, and
there is no peace until they get back
where they can resume “scrapping.”

For the benefit of homesick young
married women who are undergoing
their first experience of separation
from loved ones (and I feel genuine
pity for all such), let me say that
it is given as the opinion of some
eminent jurists who have studied into
the causes of matrimonial difficulties,
that a large percentage of divorces
might be prevented, if every young
couple took up residence for the first
few years after marriage at
distance from the parents of either
one. Common observation confirms
this dictum. Let the young wife mas-
ter her longing to go back home to
live, and she stands a better chance
of a happy marriage than if she had
gone to housekeeping in her own
town.

There are other ways in which a
woman’s excessive devotion to her
own people may work against her
husband’s interests. If he ‘has a busi-
ness of his own, or is a member of a
firm or corporation, she may insist
on his furnishing a good paying po-
sition for every one of her brothers,
sisters, nephews, nieces and cousins,
who are shiftless and incompetent
and unable to hold a job elsewhere.
\ lot of relatives on the payroll will
down any business.

Some wives have a penchant for
keeping a horde of more or less
blood-related hangers-on in their
households, a practice involving no
end of outlay for food and entertain-
ment. Often these are persons hav-
ing no yalid claim on a husband’s
generosity, and are better able to care
for themselves than he is to provide
for them.

Truly the idea of an orphan with-
out kin. for a wife, is very alluring,

some

and with reason.

Now T am well aware that all men
can not marry orphans. For one
thing, there are not enough orphans
to go around. So the next best way
for the woman who is not an orphan
to do is to use a Httle common sense
in regard to her relatives .and_ to
realizing that her husband’s marriage
vow to love, comfort, honor and keep
relates to herself alone, and can not
rightfully be extended so as to in-
clude all of her folks. Quillo.

oe

Kerby Brown—My wife never pays
any attention to what I say.

Frank %Inman—Mine
times.

does—some-

Kerby Brown—How do you
age it?

Frank Inman—I talk in my sleep.

—_—_s~+.>____

“My wife was at the office to-day
and went on an expedition through
my desk. These explorers have their
troubles, however.” “What do you
mean?” “I don’t think she got enough

material for a lecture.”
—22—_____
Other Ways.
“Money isn’t everything,”
the young man.
“Of course not,” said the girl, “I
know of a couple that started house-
keeping nicely on tobacco coupons,”

man-

sighed

 

The Pumpkin.
Oh, golden pumpkin, big and round,
Thanksgiving’s here once more!
In flaky crust you will be found,
As you have been before,
And when I go to grandma’s, I
Shall feast, of course, on pumpkin-pie.

But it is not for pie alone
That you are used, I know,
Tor as a chariot you shone
A long, long time ago;
Poor Cinderella would have stayed
At home without the coach you made.

And there was “Peter, Peter,” too,

Who had a restless wife,

He put her right inside of you,

And then had no more strife;

She must have liked it, strange to
_ tell,

“For there he kept her very well.”

And, golden pumpkin big and bright,

I quite forgot to say
How you, as Jack-o’-lantern, light

The children on their way
On Hallowe’en—what would we do
Without such useful things as you?
—Grace McKinstry in Woman's
Home Companion.

—_~++o
Germs or No Germs.

What’s in a kiss? A good deal, ac-
cording to tuberculosis experts. Ro-
bert T. Newton, secretary of the St.
Louis Municipal Commission advises
wives to insist ona daily fumigation of
their husband’s whiskers and mus-
taches before indulging in osculation.
He declares that the Byronic idea of
“The First Kiss of Love” might well
read:

 

Ye rhymers, whose bosoms with
fantasy glow,

From what blessed inspirations
Your sonnets would flow

Could you ever have “analyzed
chemically”
The first kiss of love.

This applies to the bewhiskered
man, of course. But Mr. Newton

goes further. He says the only place
a father ought to kiss his baby is
on the top of its head, ditto other
members of the family; and he bars
the soiled glove also. If you have a
sweetheart, he says: “Don’t kiss her
soiled glove; kiss her hand.”

This is good sanitary advice, but
some of us insist on being daring.
germs or no germs.

———_4-22a__—_

A man. went into a store to buy a
fountain pen. The young saleswom-
an gave him one to try, and he cov-
ered several sheets of paper with the
words, “Tempus Fugit.” The oblig-
ing vendeuse offered ‘him another
pen. “Perhaps,” she said, “you’d like
one of these stubs better, Mr. Fugit.”

 

So
“Why did Mrs. Flimgilt insist on
taking Mr. Slimnoddle for her sec-
ond husband?” “Because of her super-
stitious fancy. She noticed that she
nearly always won when she met him
at a bridge party and concluded he
was a mascot.”

Mrs. Boardmen—I
and you sent mutton.

Butcher—It was lamb when it left
here, mum,

ordered lamb

 

ois

 

November 9, 1910

 

MICHIGAN TRADESMAN 29

 

 

 
     
   
       
   

mm [ Qu gong lo ao poe
‘Gee peo
1 Stop MislateL-
2. Stops Xodses-
4, [ncuease rade

  

py

VERY one of our cash registers is per-
fection itself, in the quality of material,
in the class of workmanship, and beauty of

design. They ought to be, for every possi-
ble means in the way of expert knowledge,
most modern equipment, and all the skill
and ingenuity that the highest priced labor
affords, is exerted in their production.

i Storekeepers

Let our salesman talk with
you about these five things—
the way you handle your

1—Cash Sales
2—Credit Sales
3—Money Received
on Account
4—Money Paid Out
5—Making Change

E will tell you of the experience of

merchants in your line of business

who are increasing their profit by using our
new model National Cash Register.

It will pay you to talk with him and find
out if it will increase your profit.

A National Cash Register combines an
adding machine, a printing press, a locked
cash drawer, and gives a complete record of
every transaction that takes place between
your clerks and customers.

We have reduced our prices because we have reduced our expenses
Storekeepers can now buy our registers for less money than ever before

Prices run $15 and up, easy terms. Over 900,000 National Cash
Registers are now in use. 10,500 progressive merchants are now adopt-
ing our way every month. If it has paid these merchants to buy our
_registers it ought to pay you to investigate, which costs you nothing.

Mail This To Us

 

 

To The National Cash Register Co.
Dayton, Ohio

Please send me your booklet. This does not

commit me to buy anything.

 

 

The National Cash Register Co.

 

ee
Address Dayton, Ohio
Business No. of Clerks Offices in All Principal Cities

 

 

 

16 N. Division St., Grand Rapids; 79 Woodward Ave., Detroit

 

Salesrooms:

 

 

MICHIGAN TRADESMAN

November 9, 1910

 

 

 

 

 

=
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|
Burn Your Bridges Behind You. (self, who is
One of the chief reasons why sojsible retreat in

many young men fail in life is that
they do not go in to They

win.

|
|

are jvery act of

afraid to cut off all pos-
case of defeat.

There is a tremendous force in the
committing one’s self un-

cae : | ‘ a :
not willing to buckle down to hard jreservedly to his great life aim; a

work, to pay the price for the kind |

of a victory which they want. They
do not want it enough to go through
the discipline
and the

ae a
of disagreeable

make

years

raining that victor.

They are not willing to forego their |

little pleasures, to give up the good
times they love for the sake of a
larger future. are not willing
to spend their evenings, their bits of

They

odd time, in self-improvement, in get-

in fitting them-
for their life work.

nderstanding with your-

ting an educaton and
selves superbly

This little u
self that you are going to win out,
that there is nothing else possible fo

a

you than the thing you have set your
heart on, forties and braces. the
whole character wonderfully. The
way we are facing has everything to
do with our destination.

How many poor youths on farms, in

stores, in workshops or factories,
have held their minds persistently to-
ward the object of
when there did the

not seem to be

their ambition |that not only inspires our admiration

‘but

 

|

hazards:

propelling power in the very act of
flinging with all
might into what he is doing, deter-
mined never to turn back, that is well
nigh irresistible.
Irresolution, or

one’s. being his

unwillingness to
whole of himself to his
of the great weaknesses
of the American youth of to-day.

It makes all the difference in the
world whether you go into a thing to
win, with clenched teeth and resolute
will; whether you prepare for it
thoroughly, and are determined at the
very outset to put the thing through,
or whether you start in with the idea
that you will begin and work your
way along gradually, and continue if
you do not find too many snags or
too great obstacles.

commit the

aim is one

de-
termination of a man to win at all

There is something in the very

something in his grim reso-

\fution to conquer and never turn back

slightest possibility of ever realizing
their dreams; and yet, the way has

opened to the young art dreamer, the
music dreamer, to study with the
abroad, when such a
thing seemed to be out of all keep-
ing with their poverty and impossible
to their condition.

There is a great difference between
the chances of the young man who
starts out thorough  under-
standing with himself that he is
ing to make a success of his life,
a grim resolution to win at all haz-
ards, and the youth who sets out
with no particular aim or ambition,
backed by no firm determination that
he will make good no matter how
long it takes, or how hard the fight.
It is pitiful to see so many young
drifters in our stores and offices and
factories; young people who would
like to get on, but who have never
set their faces like a flint toward a
single unwavering aim, and burnt all
their bridges behind them so_ that
they should not be tempted to turn
back.

There is all
world

great masters

with a
gO-

with

i

en

difference in the
between prospects of the
who has committed himself to
life purpose without reservation,
who has burned all bridges “behind
him and has taken a sacred oath to
do the thing he has undertaken, to
cee his proposition through to the
end, no matter what sacrifices he must
make or how long it may take, and
the man who has only half resolved,
who has not quite committed him-

the
the
man
his

jback of his

ithings.”’

 

our confidence and carries
conviction. We believe that the man
who can take such an attitude is a
winner; that there is a great reason
self-confidence;
the consciousness of the power to do

wins

superb

 

lthe thing he  wundertakes.—Orison
Swett Marden.

——_~- ©

Under the Counter.

In large and prosperous shops,
where every inch of space is a factor
in the economic system, that portion
which lies under the counter is like
the “one-half of the world’ of which
the other half knows not. I once
heard a young saleswoman describe
it vaguely as “just a place to put
In too many instances this
apparently vacuous remark describes
the situation exactly.

\ line of corsets is put in, and as
it proves unpopular the saleswomen
after a short time grow tired of try-
ing to push them and decide to put

them under the counter and “get
them out of the way.” Similarly, a
few dozen hose supporters are left
out of a <cettain fot, but a more
salable design comes in, and so

the few dozen old ones go promptly
under the counter, and, unless called
for by customers, are likely to remain
there until they reach a ripe old
age.

The odds and ends of goods und-
er the counter rank with the picture
that is hung where it is necessary to
mount a stepladder to see it, nobody
ever takes the trouble. Goods that
are not displayed in some way are

 

not sold. No customer can _ tell
what is concealed beneath a counter;
consequently, that space is worse
than unoccupied if it is full of deter-
iorating goods.

A small proportion of this space
can be used to advantage if made in-
to a glass case for the display of
the most attractive accessories and
fancy corsets; but the actual return
for such a display will only justify
the use of a limited section.

A long period of observation and
experiments has proved that the only
way to make under-the-counter
space pay its rent is to fill it with
complete assortmemnts of absolute
necessities that cannot be found in
any other part of the department.

For instance, let the entire stock
of hose supporters be kept there,
as that indispensable article needs no
advertising, nor do customers expect
to see their favorite make displayed
on the shelves; also corset lacings,
safety belts, corset shields and—if
there is room—waists for young
children that are packed a half dozen
er a dozen in a box. In fact, any
line of goods that customers ask for
can be sold from there, if they are
from there, if they are to be found

nowhere else in the dpartment.
—_—_~»+~+.—___

Selling Goods To Men.

There is a good deal of difference
between selling goods to men and
selling to women. In general, men
do not “shop around” as women do.
When they want to buy anything—
and especially anything in the line
of clothing or apparel—they go to
the store which they think is “the”
place to buy things of that kind—
the store which they think carries

good, dependable goods that are
“rieht’ jand buy it. They do not
usually spend a great deal of time

in inspecting or comparing goods,
and they are not generally disposed
to haggle over the price. If they
think a thing is right, they will pay
the price.

Furthermore, men are especially
susceptible to attractive display. Oft-
entimes a man who is thinking of
buying a hat or a pair of shoes or
a suit of clothes or an overcoat
make the rounds of the
dows, and when he sees something
he likes the looks of he will go 11
and buy it, without much _ bargain-
ing.

With a woman it is different. What
would be the fun of buying anything
if she didn’t make a careful compar-
ison of the goods at different stores,
so that she could feel assured that
she had gotten the best possible val-
ue for her money? A woman would
really rather feel that she has gotten
a “bargain” than to feel that she
had gotten a better piece of mer-
chandise at its proper price.

All these things should be taken
into consideration in selling goods to
men. Another important point is
that men do not like to wait. They
do not like to wait to be waited on
and they do not like to wait for
their change. Just why the average
man is in such a hurry when he is
buying anything is hard to explain,
for immediately after he comes out
of the store he may perhaps stand

“47
Wwili

show win-

si ANE AN A A EO rs

 

in the street fifteen minutes watching
the baseball scores. But while the is
in it he wants attention —Commercial
Bulletin.
—_+<--—____
Are You Very Sure You Are Making
Money?

Are you sure that you are mak-
ing money in your store? Because
you have had a living the past year
and have paid your bills and_ still
have the store and stock left does
not prove it. You may have been
living on your stock. You may
have been doing as the woodchuck
does through the winter. The wood-
chuck draws for several months upon
the fat accumulated during the clover
season in summer, and he comes out
poor and emaciated and staggering
in the spring. He still has his skin
and his skeleton, and he has lived
through it all, but he is no better
off than he was the spring before.

If your stock is small and you keep
track of it all in person, it is per-
haps unnecessary to follow a plan
that will enable you to tell at the
end of each month how you stand.
You can tell by looking the stock
over whether it is materially dimin-
ished or not, but if your business is
large, in fact large enough to leave
the keeping up of the stock partly
er altogether to a clerk, you may
very easily run behind enough on
your year’s profit to make that off-
set the apparent profits.

No storekeeper can tell even ap-
proximately what his year’s business
has netted him unless he knows how
much stock he ‘had at the beginning
and at the end of the year. Guess
work in business is fatal. Some mer-
chants take it for granted that their
business pays them, that it pays
them all it should. These men buy
goods at the regular wholesale fig-
ures and sell them for what the man-
ufacturers say they ought to be sold
for, and let it go at that. Whether
this ready-made profit is sufficient to
cover the cost of doing business they
do not know.

If the retail grocers would do a
little more intelligent figuring and a
little less kicking about department
and chain stores, it would probably
result in more real benefit to their
business, although we grant that
they have considerable reason for
kicking——-New England Grocer.

>

The clerk who does not like to be
“called down” should never make
mistakes, but having made them he
should take his medicine like a man,
not like a baby.

——_22.+—_—_

Never discourage a clerk from ask-
ing questions. You ought to be
mighty glad to have a man _ who
wants to know something about the
business.

ooo

See that every clerk knows the
price of the goods he is to sell and
where they are located in the store.
Ignorance of either loses customers
for you.

-———_~>-> > __

See that your clerks take time to
put customers’ change and parcels in
their hands instead of throwing them
out on the counter somewhere near
them.

 

 

 

| ee MICHIGAN TRADESMAN 31

 

 

Do You Use Booklets?
Do You Want to Use Booklets?

Would You Use Booklets in Your Business
If You Could Buy Them at the Right Price?

We have a plan by which we can print booklets at a price that will enable any firm to use
this method in advertising its business

Our Combination Plan

By printing booklets in large quantities we can reduce the price per thousand to such
an extent that the cost is within the reach of all We have therefore figured out a plan by
which we can print several orders ata time. The different orders will have to be the same
size, same number of pages, same grade of paper, but the style, design and contents will
have an individuality so as to give each order an entirely different appearance.

 

 

 

 

 

Combination No. 1!

Eight orders for
1,000 booklets each
Size of pages 336 x 6%
No. of pages 16 and cover

Combination No 4

Eight orders for
1,000 booklets each
Size of pages 334 x 6%

é No. of pages 32 and cover

Combination No. 2 Combination No. 5

Eight orders for
5,000 booklets each
Size of pages 332 x64
No. of pages 16 and cover

Eight orders for
5,000 booklets each
Size of pages 336 x 64%
No. of pages 32 and cover

Combination No. 3 Combination No. 6

Eight orders for
10,000 booklets each
Size of pages 334 x 6%
No. of pages 16 and cover

Eight orders for
10,000 booklets each
Size of pages 334 x 6%
No. of pages 32 and cover

 

 

 

 

 

 

 

 

All of these combinations are for booklets to fit a No. 614 envelope. This is the most popular size booklet,
© but if we receive enough enquiries for a larger size we will be glad to form other combinations. We will Write,
Design, Illustrate and Plan your booklet for you if you desire it. We have experts in every department
who will be glad to give you the benefit of their experience and knowledge in the construction of advertising that
will get the business.

Booklets are acknowledged by advertising experts to be the most effective and yet the most
inexpensive method of advertising known—Because they tell the whole story and can be sent where they
will do the most good. Send for prices and samples.

 

 

Tradesman Company =: Grand Rapids, Mich.

 

 

 

 

 

 

 

INE OOF ES!

 

MICHIGAN

TRADESMAN

November 9, 1910

 

 

 

 

  
   
 

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ACCOMMODATE CUSTOMERS.

 

Acceding To Demands of Customers
Part of Business

One hot day in July a woman came
into a shoe store and asked the clerk
who came forward to enquire her
wants, if he had any Astrakhan leg-
gins for The man
was a little puzzled to know how to
He knew there
from last win-

children. young
answer the customer.
some left over
that shad
away in the

were
been packed
reserve stock
He was not just sure where

ter’s season
and put
room.
to look for them and did not want to
spend time digging around in the
dust to find them. He didn’t want
to lie so he called his neighbor, who
had an elastic conscience, and repeat-
ed the question. The other clerk im-
mediately answered that there were
none and excused the lie to himself
by saying that they were not in the
store but were in the stock room. Of
course the customer left ihe store
and the clerks congratulated them-
selves that they did not have to dig
out that box of stuff for possibly a
dollar sale. The boss was not around
and he didn’t know anything about it.

The customer went along up the
street and stopped at another store
with the enquiry. The clerk
at that store replied that they had
seme packed away in the stock room
across the alley from the back door.
He explained that they were in with
other winter left overs and asked her
if she would mind going out there
with him to look at them.

same

It took

right

some time to pick the
from the shelf and the
customer employed her time in ex-
amining the other stuff that was put
away to wait for another _ season.
There were exactly four pairs of the
leggins she could use, two were soil-
ed and the third was a cheap affair
and the fourth was one of the high
priced line, which had been carried
over. The customer took the best |
pair and asked the price of a four|
buckle arctic, which she finally bought
to fit the child. Getting
back into the store proper she bought |
two pairs of slippers for the same|
child and two pair of shoes for her- |
self. away with |
something better than $20 worth of |
footwear, part of which was stuff that |
did not require the clerk more than}
a few minutes to find and sell and |
he was no worse off than having to |

box

 

same

She finally went

wash his hands and brush his coat a}
bit. He was so pleased with the sale |

clerk made up a list of similar goods
wanted for the coming fall trade.
The following day the same cus-
tomer appeared with a lady friend
who purchased of this clerk $9 worth
of footwear. He had made two sales
amounting to about $30, disposed of
an amount of stuff which represented
tied up capital, had pleased two cus-
tomers who were strangers to the
store and had made a good profit for
the proprietor. To my certain knowl-
edge the clerk in the first store where
the woman made enquiry could have
made a better sale and a better profit
for there were on hand more leggins
than four pairs of that size and some
other articles of winter footwear
which this customer seemed to want
at this time. He was simply lazy
and avoided a disagreeable thing or
what he was willing to think  dis-
agreeable. He was sure that she did
not want to spend more than a dol-
lar and that it would not pay to dig
up the box of leggins for such a sale.
Isn’t it strange how many fool things
a clerk thinks he knows sometimes?
Years ago when I was about third
call in a store that was doing a good
business and employed seven or eight
clerks I had a farmer acquaintance
at whose house I had once called to
get a drink and thereby had an op-
portunity to visit him. He often
stopped at our store, sometimes for
just a pair of shoe strings or a box
of polish so he might talk with me.
He was an inveterate visitor and the
other clerks often guyed me about
him. Nevertheless I sold him-a good

|many shoes in the course of a year.

The shipping cases in which we re-
ceived our goods seemed to be in
great demand and we had many of
our customers coming in and asking
for a small box. One day when we
were very busy this farmer came in
and asked one of the other clerks,
after he found me busy with a cus-
tomer, for a wooden shoe box. He
was in a hurry that time and did not
want to wait for me. The other clerk
told him that we had just sold the

\last of them, told him that because

he did not want to go down in the
dirty cellar and dig them out. The
old man looked at him sharply and
turned andi left the store. He knew
he had been led to in order to save
a little disagreeable work.

The farmer didn’t come into the
store for three weeks. Then I met
him on the street one noon and ask-
ed if he had been sick or away from
home. He explained the matter to

that he had to tell the boss about it}/me and the more he talked the hot-

and the latter took him back in the |ter he got.
stock room and went over the left-|thing surprising, because I had

overs and with the assistance of thelways thought him to be of most

His anger was  some-

al-

 

mild manner and even temper. It was
not the failure to get the box but
the fact that he had been trifled with
that angered him. He swore that he
nor his family would never have an-
other thing to do with that store. |
had a long job to pacify the fellow
and it was weeks before they finally
came back to us to trade, and then
with the understanding that the of-
fending clerk should never attempt
to wait upon them. Maybe he was
unreasonable, but it proves how lit-
tle a clerk knows what he is running
into when he attempts to play a
trick or dodge something.

These things I have told in order
to bring to your closer attention the
almost invariable result of attempt-
ing to dodge a bit of store work that
comes your way or. attempting to
“put off’ a customer because _ that

customer may ask for something
which you don’t want to take the

trouble to find. The unwillingness
to take trouble, to put yourself out
of your way, to make use of the sim-
ple spirit of accommodation, to be
reasonably decent at all times, fetch-
es more trouble to clerks and more
loss to their stores than the guilty
ones have any conception of.

The thing may easily be allowed
to drift into a habit. The customer
who is passed off to-day very easily
and which act relieves you of some-
thing you do not like to do paves
the way for lying to another custom-
er to-morrow and getting out of do-
ing something else that you know as
well as anyone you ought to do but
which is easier put aside than acted
upon. You fail to see that you have
lost anything in particular—you find
enough else to keep you busy. You
think there is also a tinge of smart-
ness and sharp business connected
with the ability to let a customer
“drop” easily without that customer
knowing what you are doing.

There you again play the custom-
er for a fool. It is true that few peo-
ple have the means of knowing what
you ‘have or have not in stock, but
news travels rapidly, especially in a
small town, and it does not take long
for people to find out where they
have been played with and they do
not take long to tell everybody else
about it at every opportunity. It is
the same old difficulty that is en-
countered whenever there is an at-
tempt to do anything in any other
way than on the square.

It pays best at all times to be
frank and square. with a customer.
You may occasionally be put to some
trouble, get yourself a little mussed
up, lose some .other sale, or miss
something or other because you put
yourself out of the way to accom-
modate a customer, but you ought
to know enough to understand that
the work you are doing is a work of
accommodation at all times and that
you are getting your pay for the
accommodating things you do_ for
people in order that the boss may
make a profit on the goods he has
for sale.

It is not smart, shrewd, brainy or
distinguishing, much less is it busi-
nesslike, to dodge the things that
come your way in the course of each
day of work. There are scores of
customers with more or less un-
pleasant requests, but there are clerks
who haven’t the wit to understand
that answering questions and acced-
ing to unusual or unpleasant demands
of customers is a part of business.
You can no more stand behind the
counter and compel people to talk
and buy as you wish than you can
stand on the street corner and or-
der people to pass to right and left
as you may order. The world and
its inhabitants are not built and or-
dered on your plan, nor will they do
as you may be pleased to desire. The
sooner you “tumble” to that the bet-
ter for you.—Shoe and Leather Ga-
zettc.

———__+~---____

If you are going to imitate other
merchants pick out the good ones. It
is just as hard to imitate a bad exam-
ple as a good one and it produces
no compensating results.

_——__~.-2-~e

Mother — Why should we make
Willie a doctor when there are so
many new doctors every year? Fa-
ther—But think of all the new ail-
ments!

+.

“Drowning men clutch at straws,”
quoted the Wise Guy. “Yes, especial-
ly if they are drowning their sor-
rows,” added the Simple Mug.

Je

A Snappy Line

 

 

Honorbilt

Fine Shoes
for Men

 

 

 

 

When you buy shoes you

4in 1.

 

and wear well, and you want to buy them at a reasonable price.
That is what you get in our shoes.

This is the time of the year when you will have call for
Sporting Shoes for indoor athletics.

want them to look well, fit well

We have them in stock.

 

Cea,

146-148 Jefferson Ave.

DETROIT

Selling Agents BOSTON RUBBER SHOE CO.

 

 

See

 

nee

November 9, 1910

 

MICHIGAN TRADESMAN 33

 

RADICAL CHANGES IN LASTS.

 

Retailers Advised To Make Allow-
ance for New Styles.

Prominent last manufacturers are
advising shoe dealers to make allow-
ance for new styles of lasts in or-
dering shoes for 1911. The statement
is made that the new model lasts
have shorter foreparts and require a
longer size and a narrower width to
fit the same foot than the older mod-
els. As an illustration, it is stated
chat a 4% A on the new models is
the equivalent of a 4 B on the older
models and that dealers in placing
orders should order sizes accord-
ingly.

These statements, if true, must be
somewhat confusing to shoe retailers,
because they can only be true of new
lasts and do not, of course, apply to
the far larger per cent. of good fit-
ting and popular lasts that remain in
use from season to season.

No shoe manufacturer has any call
to change all his lasts each season or
each year, nor could he afford to if
the occasion arose, because lasts rep-
resent too large an investment. It is
probably fair to say that an average
of less than 20 per cent. of lasts are
discarded each year.

If this latter estimate is correct
then 80 per cent. of the total volume
of shoes to be sold next season will
be made on lasts that were popular
in 1910, and the remaining 20 per
cent. will be made on new models.

Probably this is overstating the
case in favor of the new lasts, for
the reason that dealers who have
met with satisfactory results in fitting
customers are slow to abandon good
fitting lasts, especially staples, on
which a large volume of business is
done. They are more likely to buy
sparingly of the new creations until
assured they are good fitters, and
would be especially justified in doing
so when radical changes are made in
the body and forepart measurements
as are indicated above.

It will be apparent to shoe retail-
ers that any radical changes entail-
ing a different run of sizes and
widths in ordering on new lasts will
tend to increase the number of brok-
en sizes they will have on hand at
the end of the season to be sacrificed
at the “clearance sale,’ hence they
may well question themselves as to
how far they wish to go in creating
a demand for abnormal shapes.

The pendulum of last styles swings
from narrow toes to wide toes and
back again, high toes and low toes,
high heels and low heels, long and
short foreparts, and high and low
arches.

Just now we have the high toe,
high heel and very short forepart, the
most abnormal combination that
probably has been shown in the his-
tory of last making up to date.

When we have gone as far as we
can go in this direction we shall un-
doubtedly see the pendulum swing
back again towards more rational
models. But while much talk will be

made of new shapes, and some of
them will catch the fancy of many
people, the great mass of the people
will go on wearing the shoes that
Jcok good and give comfort without

 

 

 

ostentation. These are the shoes on
which retailers will do the biggest
business.

Some of the new styles will look
quite showy in the windows, but it
should be remembered that the very
highest grade makes of shoes run the
least to extremes and also that we
are not a nation of ballet dancers.—
Shoe Retailers.

—_—_+->—____

Uniformity in Wear of Shoes.

If the sole on one shoe wears eight
weeks and on the other shoe twelve
weeks, it is a sure indication that the
soles were not graded carefully; that
the consumer will say the shoes were
“no good,” which means that he will
steer clear of that particular make,
or of the dealer who sold him the
shoes ever after.

Funny thing that, no matter how
long the uppers may wear, no mat-
ter how soon bothsoles wear out, if
a man goes through one sole long
before he does the other, he’ll swear
by all that is good and great that the
shoes were “no good.”

Uniformity is the demand of trade
to-day and there is no place where it
is of greater importance than in the
soles of shoes.

Manufacturers who cut their own
soling face a serious proposition. In
every side of leather there are at
least fifty distinct grades, and there
is no manufacturer in business to-
day who makes fifty distinct grades
of shoes. ‘To save waste and labor
cost, and to secure absolutely uni-
form soling in the grades best adapt-
ed to their individual products, man-
ufacturers are fast coming to the buy-
ing of ready
move.

It is really a co-operative scheme,
for the cost of cutting is shared by
many manufacturers. Each manu-
facturer buys only such soling as he
needs and can use to profit on his
goods, and what little waste there is
in the modern sole cutting estab-
lishment is shared by all the cus-
tomers of the firm. In cases where
manufacturers cut their own soling
one man bears it all.

Sole cutters originally found an
outlet for their goods among the
manufacturers whose capital was lim-
ited, or who made but a few shoes a
day. Now the largest shoe manufac-
turers are buying their soling ready
cut and are saving money and im-
proving their product at one move.

22

The Dealer’s Financial Showing.

The financial showing of a merchant
should be based on the present worth
of the merchandise, and not on its
previous cost, or anticipated value.
Money in the bank is the standard
test, the live and good account the

cut soling. It is a wise

next in value, desirable merchandise
following, and undesirable merchan-
dise the last item in the statement.
A financial showing of this character
should reflect the correct condition
of the business of the merchant.

It is a very grave offense against
self-confidence to doctor a financial
statement. The jobber or manufact-
urer will take it at par; but the deal-
er who knows that the merchandise
has been over-estimated in value,
that accounts considered good are un-

 

 

rye RAPIDS

The word ‘‘Rikalog’’ ona
high cut shoe means in
every case strength, fit and
long hard service. Our
trade in high cuts and our
reputation for making good
ones extend from Alaska to
Florida. We make many
special kinds for farmers,

hunters and lumbermen and
:
2

 

all others who do_ hard
walking over rough wet
country. ‘‘Rikalogs’’ are
the high cuts for you and
your customers as to price,

profit and wear.

 

Rindge, Kalmbach, Logie & Co., Ltd.
Grand Rapids, Mich.

aad

When You
Wake Up

Some morning you will find that winter
has come in over night. Hustle, of
course you will Mr. Rubber Retailer,
you'll beat the trolley to the store and
find from one to a half dozen rubber
lines with broken sizes. You'll wire or
telephone for more

Bear Brand Rubbers

and we'll work overtime to get out your
order, in the meantime you'll disappoint
some of your best trade, because no per-
son quite appreciates the joy of walking
another block or a half dozen in the rain,
snow or slush fora pair of rubbers they
had aright to expect they could get at
your store. ‘‘Think it over.” We know
you'll send in that order for sizes today.

 

 

 

 

 

 

Herold-Bertsch Shoe Co.
Grand Rapids, Mich.

Distributors of Wales Goodyear Rubbers

Makers of the Famous

«s‘Bertsch’’ and «‘H B Hard Pan’’ Shoes

 

 

 

34

MICHIGAN TRADESMAN

 

 

November 9, 1910

 

vailable, and the amount of money in
the bank misstated has sold his self-
respect and self-confidence.

No question is raised here as to the
ethical or moral side of the propo-
sition: it’s the purely business feature,
and the effect on the merchant that
we are considering. It may not even
have been intentional of the dealer's
part to swell the showing, for in his
enthusiasm he may have for the mo
ment imagined it to be so, but when
he realizes that the day of settling
with himself must surely come, he
quakes at the thought of “making
good” his financial statement.

In discussing the making of a finan-
cial statement, we base our remarks
on community honesty, in which a
large majority of credit men are firm
believers; for the rascal is the  ex-
ception. True, he will at times in-
trude and force his way among honest
dealers, but he is soon discovered.

Be as honest with your creditors
as you are with your customers, nev-
er saying or doing anything that will
require apologies or explanations at
any future time. Give your confid-
dence to those who are advancing you
merchandise, which is the same as
loaning money to conduct your busi-
ness, your confidence in all matters
in which they are interested, and ac-
cept suggestions which they make as
to the most profitable and successful
way of conducting the
Every manufacturer or jobber is deep
ly interested in the individual success
of every dealer and they will give
every retailer the advantage of any
information they may have to pro-
mote the interests of his business.
The greater the tie the stronger the
mutual obligation —Shoe Retailer.

—_seo oa
When the Shoe Bends.

Shoe retailers all over the country

are compelled to put up with a nui-

business.

sance that is increasing from day to
day. The
agree
their
soles

dealers
percentage of
trade bending the
of the them to--
day than ever before and the really
distressing part of the matter is the
fact that no good remedy has yet
been suggested to cope with the evil.

if the
the customer to

more %bservant

hat a larger
insist upon

shoes shown

salesman refuses to permit
bend the shoe, the
sale is made doubly difficult and often
impossible. There seems to be no
diplomatic way for the salesman to
convince the patron that the test of
quality does not
of the sole.

rooted in the

lie in the flexibility
This idea is so firmly
minds of the masses
that mere argument to the contrary
does not suffice and it is frequently
the case that the clerk will anxiously
stand by and watch his customer
bend the shoe almost out of shape.
During this process of bending there
is often heard a loud cracking as the
shank snaps. The are then
often made unsalable and the custom-
er gains the idea that there is not a
real good shoe in the entire stock.
One thing that dealers can do is to
insist that the salespeople take a
stand against permitting customers to
bend welt or McKay The
calesmen should be held responsible
for the condition of the shoes which

shoes

shoes.

 

he shows and if rigid steps are taken
by the individual dealers, this stupid
practice would soon die out. It is al-
ways wise to be diplomatic in dealing
with trade problems of this sort, but
the bending of shoes is such a se-
rious matter to retailers that in cases
where diplomacy does not have the
desired effect more stringent means
should be employed.

tc fale ela nee
The Moral Idea.

The most frequent question to
arise in the minds of business men is
why one individual succeeds and an-
other fails, or why one merchant
meets with phenomenal success and
others struggle hard to continue in
business.

A careful analysis of the success
of the business institutions known to
you, large or small, will confirm this
narrative, that underlying all rules
and maxims, the thing contributing
to permanent is the moral
idea incorporated into business.

The moral idea in business is a
high standard of good business eth-
ics. It is the outgrowth of good
business breeding. It’s benefiits are
rewarded in good will and_ public
opinion. The store whose atmos-
phere is filled with the moral idea
commands the confidence of all who
enter its door, and its reputation and
fame in time become a leading asset
to its stockholders or propriteors.

An example: The thirty-three-mil-
lion-dollar retail Mar-
shall Field & Company is built on
the moral idea. Every employe and
officer of the company has been
trained and disciplined in the mat-
ter of tactfully meeting customers,
with the feeling that it was good to
trade at such a place. There are

success

business of

many other large stores in Chr
cago. but more people go to Mar-
shall Field. & Company.

Another example is found in

John Wanamaker, of Philadelphia, a
true specimen of the moral idea in
pusiness. The public buy at Wana-
maker's because they elect to do so.
The moral atmosphere of the store
gives them a preference.

To try to establish and promote
a successful business on any other
than moral lines is as impossible as
trying to dig white coal from the
black mines underlying the earth
Crafty policies are not wisdom, but
are ignorant substitutes for sound
morals. Nothing can ever take the
place of those great fundamentals in
thinking and square dealing.

With a record of centuries to at-
test its and the
its favor accumulating year by year,

value, evidence in

the moral idea is pre-eminent as the

world’s greatest business standard.
—_++2>—__—_

If you can’t say “No” to the urg-
ent traveling man, buy by mail.
Some merchants ought never to allow
a drummer to show them his line,
they are so easy.

——_2.2.>—__—__

What doth it profit a man to pray
for the heathen if he is not on speak-
ing terms with his neighbor?

—_—s- 2a

It is the experience of every man
that he wants a lot he does not get
and gets a lot he does not want.

 

The
Watson
Shoe

Is a Shoe of
Distinction and
Merit

 

It is made and sold at the lowest possible prices to meet
all demands. Every shoe in this line is a winner, made of
solid, high grade leathers, guaranteed to give satisfaction in
wear and fit.

We carrv a large stock on the floor in Chicago at all times,
thus insuring prompt shipments on immediate orders.

Send us atrial order. Catalogue sent upon request.

 

Watson-Plummer Shoe Company

Factories
Dixon, III.

Offices and Sales Rooms
Market and Monroe Sts.
Chicago

Michigan Representatives
Willard H. James, Sam D. Davenport

 

 

 

 

 

 

Red Cross
Combination

We are manufacturers of
the original combination
leather and canvas top rub-
bers to wear over socks. In
quality they are superior to
anything in this line on the
market, and they meet a
demand that nothing else
will satisfy.

The bottoms are of the
best rubber Lumbermen’s
Overs made, the ‘‘Glove” brand. The tops are from
an excellent quality of leather, which extends high
enough to exclude the snow and slush, and the remain-
der is made from a three-ply waterproof duck, making
a 16 inch top which has become most popular with the
lumberman and farmer.

 

 

 

 

Write for prices on these and also on our line of
full leather tops.

 

Hirth-Krause Company

Grand Rapids, Michigan

 

 

 

November 9, 1910

The Invention of Sugar.

It almost gives one a fit of melan-
choly to sit down and try to picture
to himself the alarming state of-af-
fairs which must have existed in the
good old days when Rome was mis-
tress of the world, and the art and
culture of Greece were civilizing her
mistress and there was no sugar. Of
course there was honey, but what of
honey in comparison with the pos-
sibilities of sugar? Think of a tod-
dy without sugar, and imagine if you
can what a milk punch sweeten-
ed with honey would taste like. Your
heart almost bleeds for laughing, jov-
ial old Horace as you picture him to
yourself sitting under his own vine
and fig tree among a company of the
brilliant lights of those palmy days,
ladling out his old Falernian punch,
sugarless and lemonless, while the
thought of old Diogenes lolling in
his tub without much as 2
penny stick of peppermint to tickle
his philosophical palate, and the va-
lorous Anthony paying court to the
divine coquette of Eqypt without the
customary bon-bons makes you mur-
mur in mournful numbers: “Was life
worth living then, anyhow?” And
yet such was the case in those days
and all days up to the middle of the
middle ages, although the exact date
of the invention of sugar hides it-
self in the dim uncertain regions of
myth and legend. The Chinese are
said to have been acquainted with it
three thousands years ago, and there
is considerable evidence that they
manufactured it over two hundred
years before the Christian era. Many
maintain that sugar was first made
in India, and it is not at all unlikely
that the Indians learned to manufact-
ure it from the Chinese, and it was
from them that the knowledge was
carried west.

so

Tt is related that over three hun-
dred years before Christ, Alexander
sent a large fleet down the River
Indus to explore the country adjac-
ent thereto, the commandment
which brought back an account of a
honey (beyond doubt,

,
ot

sugar) which
he said the Indians made from some
method with the assistance of bees.
This is said to be the first: intimation
the Western people had of sugar
The process of refining sugar is gen-
erally conceded to be an invention
of the Arabs. It is related that a
Venetian merchant obtained the sec-
ret from the Tarans of Sicily and
sold his knowledge of the arts for
one thousand crowns. In some parts
of the world sugar was used as
medicine, and we find that as late as
A. D. 150 the celebrated physician,
Galen, prescribed it for this purpose.
—Confectioners’ Gazette.

 

2+.

“Quality and Money’s Worth.”

We shall never cease to preach the
doctrine of quality; a good store
motto, and one in which the dealer
can take pride is, “quality and mon-
ev’s worth.” He need give little care
to the competitor down the street
who is making a loud noise about
cut prices and slaughter prices.

The cheap trade will be attracted
by the cut prices never stopping to

 

MICHIGAN TRADESMAN

think about the cut quality, but tn-
satisfactory results tell the story, and
such a dealer must necessarily de-
pend upon a one-sale patronage. Of
course, the merchant who is main-
taining quality and prices must not
go to. sleep. He must start 4a
movement to offset the other’s plan.
He should not follow the same meth-

ad, but he should employ legitimate
means, and constant advertising or
otherwise. This, of course, is for

dealer to decide for himself.
We would say to the dealer, never

the

advertise your opponent in = any
way; never tefer to him in speech or
in any other manner. Remember

there is a large class which is capable
of being attracted by quality and
money's worth rather than by cheap-
ness and questionable quality. Mere
cheapness is not a patt of a good

selling plan. Time will hardly
change the old adage, the best is
the cheapest in the end. A cus-

tomer can be appealed to by the
fact that it is better to pay a lit-
tle more for a thoroughly satisfac-
tory article, because a cheap one is
rarely satisfactory in the end, if ever.
We believe that these are arguments
that can be used to in
a selling campaign. be
carried on with vigor if continued
success is to result. The competi-
tor is spending money in advertis-
ing; this will also be necessary and,
furthermore, continuous. An adver-
tisement every other week in the lo-
cal paper will do little if any good,
neither will an advertisement every
day for a week or month; it must
be continuous. Furthermore, a good
kind of advertising is essential. Oth-
er niethods used effectively are neat-
ly illustrated folders, picture cards or
other souvenirs which convince the
eustomer. Good window displays.
changed,
above all, a

store.

advantage
This must

frequently
and

are necessary,
clean, up-to-date
There are hundreds of meth-
inexpensive souvenirs which
not be dwelt upon here, but
which any live merchant can easily
to his store—New England

ods for

need

epply
Grocer.
—___2 2 ___
About Dandelion Coffee.

Dandelion coffee consists chiefly
of the roasted and ground roots of
the common dandelion, being made
up mostly of equal parts of coffee,
chickory, caramel and powdered
dandelion. The dandelion roots.
which possess valuable medicinal
properties, should be first washed,
sliced, parched and ground, and then
colored with a little caramel, and fin-
ally mixed with equal parts of ordi-
nary coffee or coffee and chicory.
But a good dandelion coffee is made
up of the following proportions: To
three pounds of a fairly good ground
coffee add eight ounces of ground
dandelion root, one ounce of chicory
and one ounce caramel (burnt sug-
ar). This combination acts as a
tonic and alterative, and is excellent
for the liver if taken once or twice
a day regularly for a week or two
at a time.

—_2++.s—__—_-

Flowers, like men, look anything

but attractive when they go to seed.

Indianapolis Interurbans.

Twelve years ago the first inter-
urban road in Indiana was built
Two years later, or in 1900, the first |
interurban road entering Indianapo-
lis was constructed. This was fol-
lowed by additional lines or exten-
sions each succeeding year, so that
the number of interurban passengers |

carried in and out of Indianapolis |

alone increased from 378,000 in 1900
to 2,348,000 1903. At that time
each line ran its cars from some spur |
or side track in the streets of Indian-
apolis, and from different points
There was no shelter or common
center—passengers had to find the
points of departure as best they)
could.

The erection

in

of a large, hand-
and commodious  nine-story |
traction terminal building and ad-
joining station with its nine tracks,
located in the very heart of the bus-

iness center of Indianapolis, costing

some

one and one-half millions of dollars, |

and which is pronounced the finest
oi its kind in the
complete with every modern conven-
ience to be found in the best equip-
ped railroad stations. These lux-
urious terminals, used by all inter-
urban cars centering in Indianapolis,
were opened to the public September
12, 1904. From this date there began |
a new and brilliant era in the history
of the interurban of Ind-
iana.

country,

railways

In 1904 there were carried in and
out of Indianapolis 3,275,000 interur-
ban passengers.

At the

present time there are,
fourteen different interurban lines
occupying the Terminal Station at

indianapolis, and it is conservatively
estimated that during 1910,
to and from Indianapolis.

Nearly 500 cars arrive at and de
part from the Terminal Station daily
Limited cars run
and local

every three hours
hourly,
principal cities of [Indiana
with in Illinois,

Michigan and Kentucky.

cars reaching

necting lines Ohio,

being |

5,500,000 |
interurban passengers will be carried |

the |
and con- |

|
The erec-!

 

lien of the Terminal building and

| Station in Indianapolis has increased
| property valuations in its vicinity
| millions of dollars, and _ has corre-
| spondingly added to the growth and
| improv ement of the city.

While the population of Indianap-
| olis is about 250,000, it is conserva-
tively estimated that through the fa-
cilities for rapid and frequent travel
|afforded by the interurban lines the
\trading population is nearly double
lthat number, or about 500,000. Mer-
| shana who keep a close record of
| their customers state that nearly fifty
| per cent of their
| irom interurban passengers.
well to state
centers
the
towns are also benefited by this eas
of the rura! ¢

 

comes
In this

that
profit
smalie?

patronage
leonnection it is
while large business
interurban

by roads,

j
1
|
}

| means travel from 1S-
ltricts to the towns.
| The interurban freight and express
| b usiness has also steadily developed.
|From a few pounds carried in 1902,
| the tonnage has increas sed enormous-
| ly. During the early years of their
lexistence little attention
| by interurban railways to the carry-
ling of freight and express packages;
lbut the lines gradually added freight
land express cars to their equipment,
| besides providing compartments for
express matter in the more rec cent
lt ‘pes of passenger cars. At the pres-
lent time all lines centering in Indian-
| apolis do a profitable freight and ex-
|press business. In Indianapolis three
| brick freight houses are used
|for this purpose.
ed

was given

114 irge

 

| A wise man who made a little im
| provement each day found at the end
|
lof the year a revolution in his busi-
|
|

—___-___>-.————

| When aman says he wants to have

|a private talk with you it means that

lhe has an ax to grind and he wants

| you to turn the grindstone.
—__.++s—_—

You will never lack opportunities
to make a second, sale to the customer
|who is treated courteously at the
time of the first sale.

 

 

 

 

crease your business.

 

Brown & Sehler Co.

 

Get the

«Sun Beam” Line of Goods
For Fall and Winter Trade

Horse Blankets, Plush Robes, Fur Robes
Fur Overcoats, Fur Lined Overcoats
Oiled Clothing
Cravenette Rain Coats, Rubber Rain Coats
Trunks, Suit cases and Bags
Gloves and Mittens

These goods will satisfy your customers and in-
Ask for catalogue.

Grand Rapids, Mich.

 

 

 

ee

 

MICHIGAN TRADESMAN

 

November’9, 1910

 

 

 

 

 

  

 

 

 

 

 

 
      

np HARDW.

   

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HA

DWARE PRICE CUTTING. I admit that there is a vast differ-

 

It Is Dangerous and Useless Prac- |

tice.

At the annual convention of the
Hardware
Association at Atlantic City, W.
Maxwell, of the Iver Johnson’s Arms
and Cycle Works, discussed prices.
In part he said:

It has
that booze and price cutting work a
zood deal alike. One is a supposed
stimulant to the human body; the
other is thought to be a stimulus to
business. Both have their phenome-
na of reaction. In the one case, a
jerking

American

sometimes seemed to me

sodden brain, nerves. and

weakened resolution plead for a
morning bracer.

In the other, a dulled sense of sell-
ing initiative, an impoverished busi-
pess stamina and a hysterical surren-
der to conditions of his own making,
prompt the price cutter to ent:a lit-
tle deeper and a little wider, until
the 5 and 10 cent store becomes his
principal competitor.

I have heard a good deal about
judicious price cutting, and TI have
also heard a good deal about judi-
In fact, I have

it enough to

cious booze drinking.
tried the latter—tried
believe that Poland Water is more
judicious than the most judicious
kind of booze.

I suppose that judicious price cut-
means anything at all,

adroit use

ting, if 1t
means the
leaders in imitation of the big de-
partment stores. Now, <1 fad a
thousand bodies IT could probably af-

of cut price

ford to let a few of my brain and
body units go out on a spree occa-
sionally, but having only one brain
and only one body the case is a good

deal different.

I think there is the same differ-
ence between the department store
and the hardware. store. I notice

that the department stores keep their
advertised bargains pretty well scat-
tered. Madame, in her zealous quest
of them, picks her
through ravishing displays of articles

perilous way
that arrest her attention and excite
her desire to posses them, not be-
cause of their low price but because
of their beauty and elegance.

I do not want to get personal, but,
perhaps, I may be pardoned for re-
minding some of you many
times madame has fared forth in pur-
suit of a specific bargain and _ re-
turned without that bargain, but

how

with a collection of other merchan-
dise that
refinancing of her
ance.

necessitated an immediate

monthly  allow-

Manufacturers’ |

 

ence between the department store
/and the hardware store—the depart-
| ment store, on the one hand, with
lits infinite array of merchandise that
lexcites acquisitiveness on sight; the
| hardware store, on the other hand,
|with its comparatively limited num-
\ber of strictly utilitarian articles that
\create no desire of possession in
‘those who do not have an immediate
|and unmistakable need for them.

| A vast preponderance of the hard-
|ware sold at retail in this county is
|purchased by people who have form-
ed the resolution to buy before they
enter a dealer’s place of business.
Utility and durability are qualities
that are demanded more insistently
of hardware than of any other kind
of merchandise. In no line of busi-
ness can price cutting do less good
or more harm.

From the days when coats of mail
and swords and daggers were the
chief commodities of the
ger’s trade, down to the present
time, the hardware merchant has
been a specialist, and, like other spe-
cialists, his success is measured by
the superiority of the service that he
renders. Price cutting by the hard-
ware merchant is like quackery by
the doctor and leads to the same re-
sults.

I do not need to tell you that the
hardware merchant who establishes
the reputation of handling the best
of everything, who is constantly alert
to improve his advertising and _ sell-
ing methods, and who strives to give
perfect service in every department
of his will be
without cutting prices.

Nor do T need to tell you that he
would be less successful in building
up a permanent and enduring busi-
ness if he did cut prices. You know
it ard T know it, and rest assured we
do not have a monopoly of that
The retail hardware
dealers of this country know it bet-
ter than any of us. :

To be there are price cut-
ters among the retail hardware mer-
chants. If there were not it would
not be necessary for manufacturers
of hardware to discuss this subject
as we are doing. But sticking to
booze. for comparative purposes at
least, I want to remind you that
there are some men who, after des-
perate hand-to-hand encounters with
pink alligators and other faunal crea-
tions of the alcoholic mind, will still
go against John Barleycorn. It is not
a lack of convictions that is responsi-
ble. It is a lack of the courage of
convictions.

ironmon-

business successful

knowledge.

sure,

 

The fact, nevertheless, remains
that the retail hardware dealers of
this country believe in the principle
of resale prices, and when they criti-
cise or disagree, it is not with ref-
erence to the principle but in regard
to the manner in which the principle
is applied.

There are two points upon which
the retailer wants to have  assur-
ance before he grows enthusiastic
ever any manufacturer’s proposal to
establish resale prices:

First, he wants to know whether
the manufacturer will establish pric-
es that yield a satisfactory profit to
the retailer.

Second, whether the manufacturer
really intends to prevent price cut-
ting on his goods or whether he is
merely bluffing.

When satisfied on those two points
nine out of every ten will enthu-
siastically welcome the  establish-
ment of resale prices and give the
manufacturer their loyal support in
maintaining his prescribed prices.

They will go farther than that.
They will give his goods a consis-
tent preference over similar articles
on which there is no protection
against price cutting.

—_—_2 + >—__

Good Roads in West Michigan.

By the close of this year there
will be twenty-five miles of highway
on which State reward has been paid
in Wexford county. Reward will be
claimed on fifteen miles of road this
year and seven and one-half miles of
roadway will be built by the county
next season in addition to what will
be done by the townships.

Mecosta county Supervisors ap-
propriated $10,121.86 for the use of
the County Road Commissioners for
the coming year. This sum, with the
State reward to be earned, will bring
the total available for improvement
up to at least $15,000.

The Grand Traverse appropriation
for “Better Roads” for 1911 is ap-

 

 

proximately $18,000. It is expected
that with this amount and the State
reward that will be earned that ten

miles of road can be improved.
—__~+2+>—__—_

The mussy store soon has a lot of
mussy customers and mighty few oth-
thers. Like attracts like in all cases.

 

 

Acorn Brass Mfg. Co.

Chicago

Makes Gasoline Lighting Systems and
Everything of Metal

TRADE WINNERS

Pop Corn Poppers,
Peanut Roasters and
Combination Machines,

Many StTvYLes.
Satisfaction Guaranteed.
Send for Catalog.
XINGERY MFG. CO., 106-108 E. Pearl St, Cincinnati,

 

 

 

Established in 1873

Best Equipped
Pirm in the State

Steam and Water Heating
Iron Pipe
Fittings and Brass Goods
Electrical and Gas Fixtures
Galvanized Iron Work

 

The Weatherly Co.
18 Pearl St. Grand Rapids, Mich.

 

 

 

 

 

SNAP YOUR FINGERS

At the Gas and Electric Trusts
and their exorbitant charges.
Putin an American Lighting
System and be independent.
Saving in operating expense
will pay for system in short
time. Nothing so brilliant as
these lights and nothing so
cheap to run.

American Gas Machine Co.
103 Clark St. Albert Lea, Minn.

Walter Shankland & Co.
Michigan State Agents
Grand Rapids, Mich.

 

66 N. Ottawa St.

 

 

 

 

 

 

Wholesale Hardware os

If you buy anything bearing the brand

“OUR TRAVELERS”

Remember that it is GUARANTEED by

Clark-Weaver Co.

Grand Rapids, Michigan

 

 

 

Wholesale

10 and 12 Monroe St.

 

 

Foster, Stevens & Co.

otf
< 31-33-35-37 basic St.
Grand Rapids, Mich.

Hardware

e

 

 

 

ocd satsnalh —

 

 

 

November 9, 1910

UNWARRANTED ATTACK.

 

A. J. Deer Co. Answers Criticism of
Chicago Publication.

A Chicago trade publication, pur-
porting to represent the grocer
trade, in a recent issue made a Vi-
cious and entirely uncalled for at-
tack onthe A. J. Deer Co., of Hornell,
N. Y., alleging that the company
had employed C. S. Tuttle to organ-
ize the New York retail trade to
serve its selfish purpose. The A. J.
Deer Co., are manufacturers at Hor-
nell, N. Y., of the well known line of
Royal electric coffee mills, coffee
roasters, meat choppers and meat
slicing machines, and the head of
this company is A. J. Deer, whom
thousands of retail grocers from the
Atlantic to the Pacific have met per-

sonally. The following answer has
been received from the A. J.
Deer Co.:

What was our motive in hiring
Mr. Tuttle at $300 per month and
then donating his services and time
to the New York State Association
of Retail Grocers?

First, we are conducting a success-
ful business and making money; we
are selling our goods direct to the
retail grocers and butchers; they buy
our goods for their own use and not
for re-sale, therefore the success
which we have attained and the mon-
ey we have made have come directly
from the retailers themselves. We
are, and always have been, firm be-
lievers in association work and or-
ganization for the betterment of the
retailer, and our past record of over
ten years in connection with the
grocers’ associations of New York

tate speaks for itself. Under these
conditions it is not such a very hard
matter for a man who can see some-
thing besides money to understand
why we stepped in and gave our as-
sistance at a time it was needed to
those who had made it possible for
us to be financially in a position to
do so. Of course we fully appreci-
ate the fact that the author and pa-
per which issued the criticism are
undoubtedly too small to understand
that there are still a few people left
who do not worship a dollar above
aJ! other things.

We have found invariably that any
city or town that has a good asso-
ciation is a good town to do busi-
ness in. Why? Because the mer-
chants are more progressive; better
posted; better business relations ex-
ist between the grocers; more. ot
them read the trade papers, and con
ditiors generally are much better.
The result of this is the retail gro-
cers are making more money and
failures are less, and we get our
share of this success.

We hope the day will come when
every city, town and state will be
fully organized, and when that day
does come the retail grocer will be
a potent factor in every community,
fully as much so as right here in ow
city, where, out of twenty-five gro-
cers, twenty-three belong to the
Hornell Association — several of
them holding public offices as alder-
men, city chamberlain, etc., and we

MICHIGAN TRADESMAN

consider them good enough busi-
bess men for any public position we
can give them. We have not had an
association grocer fail in this city
as far back as the writer can recol-
lect, and if you will look in the mer-
cantile agencies’ books we think they
will show them all in a healthy fi
nancial condition.

As-to how much good Mr. Tut-
tle’s work is doing in New York
State for the retail grocers, we Tre-
fer you to any of the weekly issues
during September and October of
the Retail Grocers’ Advocate, 47
Watt street, New York City, the of-
ficial organ of the New York State
Association, which each week con-
tains reports from every local as-
sociation visited by Mr. Tuttle.

Up until this Chicago trade paper
printed this criticism of the retail
grocers of New York State and Mr.
Tuttle, very few grocers knew that
it was our company who paid the
bill for Mr. Tuttle’s work, and in
view of these conditions we fail to
see wherein our poor, down-trodden
competitors were very seriously
handicapped, especially as we did not
have any of our representatives at
the meetings. However, if any of
our tight-fisted competitors are
afraid we are taking an unfair ad-
vantage of them, let them get busy
and try and do something for the
retailers besides getting their money!
We have only started this in New
York State and there is lots of room
for more association work in our
broad country.

We wish, further, to extend to
every retailer and every association
our best wishes for his and their
success, and you may rest assured
that our company is ready at alt
times to assist in every way possi-
ble in bettering the conditions of the
retail dealers not only in New York
but in every state in the Union.

A. J. Deer Co.

Cc. S. Tattle, who is placed it
such an unpleasant position by the
Chicago publication, has just com-
pleted his fourth term as President
of the New York Association of Re-
tail Grocers. He is a practical gro-
cer of many years’ experience and
stands high in trade circles. The
Tea and Coffee Trade Journal speaks
of him in the highest terms as a man
of high character and ability as an
organizer.

—_—— <<
Toy Airship Novelties.

Toy airships promise to be more
of a “go” than ever this year and the
toy trade is amply prepared to meet
the particular demands of any air-
ship loving boy whether he prefers a
monoplane, biplane, dirigible or any
other variety of flying ship. Since
last season leading models have und-
ergone some_ interesting design
changes and a new lot has been add-
ed which is certain to strengthen
the market for this class of goods.
The airships range in prices
ten cents to twenty-five dollars
with some excellent items at
twenty-five and fifty cents. One of
the newest things in airships this
year is a “Self-Flying” airship—one

from

 

that runs along the floor or ground

 

for a short distance and then flies |
up into the air when it attains suf-|
acient momentum. Another good |
item is an airship designed mainly
for toy window display, one which
will circle around the widow at the |
end of a long steel rod.

One Ship Does Many Stunts

Another feautre in the toy
airship field is found in a line com-
prising a large number of designs |
whose power is given by pulling a |
string sharply out of the inside of
the airship. The mechanism thus
set in operation starts the airship in
it’s circular motion at the end of
a cord. In a few seconds the air-|
ship turns, stops and proceeds in the
oposite direction—when it gets start-
ed in this manner the propeller re-
verses, stopping and starting the air-
ship in the original course the time |
moving backwards. The airships can |
be retailed at a popular price. The)
designs in which these airships are
produced vary considerably. They,
come in the form of birds such as |
canaries, parrots, and also in the
form of flying fish. The bird styles
dap their wings and give out. shrill
cries.

Toy Model of Wrght Machine.

Another new flying machine which |
has made its appearance this year is
one on the biplane type. The planes
are composed either of silk or some.
other closely woven light-weight fab-
vic. The motive power of these air-
ships is supplied by a double elastic
which extends from front to rear.
One of these new arrivals can be
put to good use in the display win-
dow, it being operated by electricity |
and may be made to whirl around
in a circle at the end of a small rod. |
This particular number is an exact
copy of the Wright aeroplane and has
an electric motor just behind the
manikin at the steering wheel.

new

Acroplanes having elastic propul-
sion ‘have been finished in both mono
and biplane models, the monoplane
being designed after Bleriot’s air car
with a forward extension of the pro-
peller. The biplane toy has been)
modeled after the Wright car with!

lof light-weight
i'these machines are rather high-pric-
led toys, but it is believed by manu-

|have come to

3f

the propeller in front instead of in
the rear as the large Wright ma-
chine has it. These airships make

\fights up to two hundred and three
|hundred feet.

Their planes are made
fabrics. Many of

facturers that there is a sale for them.
Airships More Than Passing Craze.

From all indications toy airships
stay. At first it was
believed that the demand for airships

was a passing craze but from present
lappearances it
‘They are staple toys and are found

does not seem so.

in one form or another in practically

‘every branch of the market. Pub-
jlic interest is alwayss attracted to
'them and will be more so as the

|various improvements are made.

a tm

Answering the Telephone.
The way telephones are answered

|has a great deai to do with getting

business. It is possible to be gruff

and short over a phone just as it is

easy to give a quick answer in the

store. A query over the phone may

not indicate a coming order and in

| busy times the inclination may be to
ichoke the querist off short, but it

isn’t good business and you can’t

always sometimes tell how soon the

|man or woman at the other end of

the wire may be looking for some-

thng in your line and a pleasant
answer from you may mean the cap-
ture of the trade.
business to be polite and accommo-

dating when talking over a telephone

It is just as good

'as when addressing a person individ-

ually. A good phone voice is getting
to be an asset.

It is certainly unwise to let busi-
ness cares and troubles worry you so
that you cannot speak in your pleas-
antest voice over the telephone.

 

 

Columbia Batteries, Spark Plugs
Gas Engine Accessories and
Electrical Toys

C. J. LITSCHER ELECTRIC CO.
Grand Rapids, Mich.

 

 

 

Your Waste

Something to Make Every Pound

The
Handy
Press

For bailing all
kinds of waste

Waste Paper

Hides and
Leather

Rags, Rubber
Metals

$35 and $45f. 0. b. Grand Rapids.

Handy Press Co.

 

Good Dollars

 

Increases the profit of the merchant from t

Te

251-263 So. Ionia St.

In the Way

of Your Waste Paper Bring You

he day it is introduced. Two sizes. Price
Send for illustrated catalogue

Grand Rapids, Mich.

 

 

 

 

eae RT ne

 

 

MICHIGAN TRADESMAN

 

November 9, 1910

 

KNOW YOUR OWN MIND.

 

First Requirement for Success Is Fit-
ness for Progress.
Written for the Tradesman.

What are the greatest stumbling
blocks to success for the ordinary in-
dividual?

The principles of success may be
correct but the difficulty in
not knowing how to make personal
application of the same.

comes

The doctrine of profit making has
not set aside the fact that every bus-
iness man differs from other
man in his line.

every

We are prone to believe that what
one man has done, others can do. If
we are wise enough to discover the
fundamental principles of universal
action of the natural human mind we
eetting very near the point where
can do almost anything that any

are
we
other man has done.

The many us fail
in trying to work out schemes that
we have seen others perform success-
fully is, that there is too much fric-
tion

reason so of

in

our minds. We are using
too much energy in trying things

that we have not educated ourselves
to do. We are in bondage mentally;
we really and truly do not know how
to think.

We ought to educate our brains
before we try to do anything else.
We ought to so develop and train
our minds that wherever we may go
we can so completely master any and
all circumstances and deal with facts
as fast as. the
wire.

Knowledge means something more
than facts concerning the past. Our
greatest stumbling blocks are notions
that we must know a little something
about tongues and _ historic
facts; to some of us this idea causes
too much friction.

The thought of progression never
has and never will take a step back-
ward: it never refers to things of the

voice travels cver

foreign

past, but keeps on going and _for-
gets the work of yesterday.

As differently as we are from every
other person in the world so differ-
ently do we think and when we think
individually we are getting very
near the principles that the universal
minds wants us to act on.

There never can be nor will
any natural thinker believe that we
can establish a system whereby all
individuals can think alike and work
in harmony. Nature never intended
that one should eat, drink and sleep
for another: likewise she has made
laws in the intellectual world where-
by each must think for himself.

Right there is a great wave
of evolution in the intellectual world
and if we watch very closely results
may be produced.

Every day we are shown individ-
ually the necessity of thinking for
ourselves. Some of us are afraid of
these suggestions that come to us
from within our own minds. We still
that are not
enough to stand alone and are leaning
upon Let
begging from our neighbors.

lend the weak

now

believe we strong

some one else. us stop

Let us
a helping hand and

 

 

show them how to become good and
strong by developing their own en-
ergy.

What should we care where we
came from? The origin of man
ought not to trouble us. What we
want to know it, where are we going?

We mean, where are we traveling to-
day? To-morrow will never come.
Knowing this to be a fact, it be-
hooves us to know’ what to do
today.

Another great stumbling block

that is in our way is the fact that
too many of us have a greater desire
to receive than to give.

The law of progress is the natural
law of giving. It gives all it pro-
duces and never thinks
thanks from any

of receiving
one.

When we begin to throw off all
of our selfishness and begin to work
for everything that progression sug-
gests to us, like we will
have

progress,
everything need. But we
are undeveloped individuals and want
everything known to the past as well
as that of the present.

Instead of being in line with pro-

we

gression it appears that many of us
are in perpetual ignorance. We show
our ignorance by being satisfied with
things they are handed to
After we have learned all the laws
of the human mind then we shall be
content with our lives, but until
stand alone mentally we
never rest.
business,
competent men,
plied intelligence, it needs trained
brains, the rotten core in each de-
partment needs cutting out. You and
you alone will have to accumulate
the force that can and will clean up
everything around you. But before
anything outside of yourself can be
made whiter than snow you will
first have to get clean mentally.

Now let us think deeply concern-
ing these stumbling blocks and see
if we cannot overcome at least some
of them. We need not give up any
of our valuable time to our extra
studies to learn how to attract the
power needed. All we have to do is
to have faith in our own mental
powers and when we _ have attained
this, all else will come of its own
accord.

We should believe that there is in
man an animating, ruling character-
istic essence or influence, or spirit,
or a family of thoughts which is one-

as us.

we can
should

Your dear brother,
it needs ap-

my
needs

self—for him to develop and uti-
lize.
It has been recognized for many

years that there is an Infinite Spirit
of Intelligence that pervades the uni-
verse. This universal and exhaust-
less Energy is nothing other than a
Vital Force which plays upon the
mind of man.

Every age, barbaric or civilized, in
a happy or unhappy state, improving
or degenerating, has framed its own
conception of a power behind man
and the success or failure of the peo-
ple or the individual has its limi-
tations according to their own ex-
periences and imaginings.

The leading men and women in
any civilized country, are the strong-

 

When

learns

est the busi-
what

meant by personality it will begin

personalities.

ness. world just is

to move a few steps forward.
The personality of the individual

mee

s not made up of flesh and blood nor
It is that
Vital Force we call Intellectual En-

is it made up of clothing.

ergy, the characteristic elements of
thought.
We have explored and_ traveled

every foot of the field of sorrow and
along the road we have seen the high
mountain and some of us have said,
“no use to try” and for that rea-
son we are practically as yet in the
field of doubt.

Life, which is in one sense of the
word, thought, needs expression. Ex-
pression is necessary to the thought
or it will die, and all of our good
business thoughts must have expres-
sion through us or they can never
remove the great stumbling blocks
f10om our way.

Every day gives birth to a
invention or discovery or to a new
application of old ones, let us look
for them and try to gain what per-
sonal

new

benefit we can.
Edward Miller, Jr.

—_»7 > -

A Boston policeman was leading a
sobbing youngster toward the station
house. “What has he been doing?”
was asked. “Using a bean-shooter,”
answered the man behind the | star.
“Is that a crime?” was queried. “Not
exactly,” he replied, “but it is con-
sidered sacrilege to put beans to such
use in this town.” :

 

When a new catalog comes in, or
a new number of a trade journal, have
the head clerk go through it and
mark the things he thinks ought to
be considered by you. You will get

a new point of view in that way.
——_>2 2 ____

Personal work with customers will
do more to tie them fast to your store
than any form of printed advertising
but don’t limit yourself by going no
farther than you can go by personal
work.

bavings Invested 10 Realty

It pays better than a bank account. Well
selected realty investments make enormous
returns. It is the safest and most productive
form of investment.

On Dec. Ist, to introduce ourselves we will
offer 1000 buildinglots. This property is situat-
ed only thirty minutes ride by trolley from the
business center of the City. We predict that
these lots willincrease 50 percent. within three
years. Buffalohaspractically no vacant houses
and a population of 450,000 Extension is the
order of the day and with extension, values
willinecrease wonderfully. The starting price
will be $25.00 cash, per lot, balance in thirty-six
equal installments. The majority of lots face
on street carline. The most outlying within
5 minutes walk. The property is already im-
proved, cement sidewalks, sewerage, water
works, gas main and electric light service.
Price of lots will advance Jan, ist. Getinnow
and reap the benefits. By depositing $10.00 per
lot, before Dec. ist, we allow a credit of 10
per cent. on your purchase. Satisfaction
guaranteed or your money refunded. Title
to each lot will be conveyed to Trust Company
to be delivered when payments are completed.
If you die before you complete payments, a
clear title is made to your heirs, at no further
cost Thisis better than life insurance.

We want agentsin your locality. Send us
the names and addresses of neighbors who you
think may be interested. Do it now.

Enormous profits are being made by others.
Join before itis toolate. This is one of the
best Realty investments ever offered. Write
for further particulars.

Buffalo Land Security Co.
395 Ellicott Sq. Bldg. Buffalo, N. Y.

 

 

 

 

 

 

about wanting to

tunity. The

Are You
In Earnest

propositions before the retail mer-
chants of Michigan, Ohio and Indiana?

If you really are, here is your oppor-

if

lay your business

 

 

Michigan Tradesman

 

 

what it has.

 

devotes all its time and efforts to cater-
ing to the wants of that class.
doesn’t go everywhere, because there
are not merchants at every crossroads.
It has a bona fide paid circulation—has
just what it claims, and claims just
It is a good advertising

!

|

|

|

medium for the general advertiser.
| Sample and rates on request.

| Pp q

|

Grand Rapids, Michigan

It

 

 

 

 

 

 

 

 

 

 

 

somanesonnaindlh ca

November 9, 1910

MICHIGAN TRADESMAN

39

 

“CASH AND CARRY.”

 

How One Grocer Cut the High Cost
Of Living.
Written for the Tradesman.

The grocer stood at the cigar case
talking with a customer when a wo-
man with a broad, red face and two
hundred pounds of bone, flesh and
muscle under her ill-fitting garments
entered and puffed up to Johnny, the
clerk.

“Just listen to this talk,” observed
the grocer, indicating the woman by
a motion of the hand.

“What’s butter?”

“Thirty-two,” Johnny said.

“What do you think of that?” the
woman gasped out. “Thirty-two
cents for butter! What's eggs?”

“Thirty-two,” answered Johnny.

“More than two cents and a half
a piece,” exclaimed the woman.
“Why don’t everybody go into the
hen business?”

Johnny evidently gave it up, for
he made no reply. He had had pre-
vious experience with the customer
he was waiting» on.

“Bacon?” demanded the
“What’s bacon?”

“Twenty-five.”

Johnny had an eye on the grocer,
about whose mouth a flicker of
amusement was beginning to show.

‘Twenty-five cents for bacon! We
used to get it for eight.”

“Yes’m,” said Johnny.

‘That woman,” observed the gro-
cer, “conducts a boarding house on
a back street. Six months ago, she
charged four dollars a week for
board. Now she charges five. She
has seen our lift in prices and gone
one better. I wish her boarders
would kick on her prices every meal
they eat.

“We can’t never pay them prices,’
snarled the woman. “Something has
got to be done.”

“I wish I could cut butter and
eggs out of my stock,” continued the
grocer, speaking in an aside to the
man by the cigar counter. “There is
little profit in them, and all the kicks
center on butter and eggs.”

“We used to get butter for ten
cents, and eggs for eight,” the wo-
man was saying to Johnny.

“Yes’m,” replied Johnny.

“In those days,’ the grocer re-
marked to his customer, “people used
to go to the grocery with a basket
and carry their purchases home, and
they used to pay spot cash for every-
thing they bought.”

“And the stores were lighted with
kerosene lamps,” added the custom-
er, “and the refrigerator was an old
goods box in the back room, with
ants crawling over the butter.”

“And everything was sold in bulk.
Crackers stood in barrels exposed
to dust and flies, and soda was kept
in a barrel next to the soft soap.”

“T just wish,” the woman went on,
“that them good old days would
come back once more.”

“In the good old days she is talk-
ing about,”  snickered the grocer,
“she used to board railroad men for
two dollars and a half a week, and
she never had more than one calico

woman.

 

 

 

 

dress a year. For every extra cent
she pays me she charges her board-
ers five.”

“Took here,’ said the customer,
thoughtfully, “why wouldn't it be
a good plan for merchants to cut out
some of the frills and give their cus-
tomers the benefit of the reduction
in expense?”

“I’m not certain the people would
stand for it.”

“In all the large cities,” the cus-
tomer said, “there are grocers in the
tenement districts who never deliver
goods, who keep no books. A credit
account is unknown. Cash and carry
groceries, they call them, and their
prices are much lower than those of
the stores that run a big delivery ser-
vice.”

“The trouble would be that peo-
ple would buy small orders at such
stores and go to the large ones with
their big ones.”

“Not if the prices were lower,” in-
sisted the customer. “Suppose a man
could save half a dollar by buying $5
worth of goods at a cash and carry
store. Wouldn’t he be apt to do it?”

“That would depend entirely on
how far he would have to lug the
goods,” replied the grocer.

“Of course the cash and carry
store might develop into a neighbor-
hood concern,” said the customer.

“I wish I could get into that line
of business myself,” observed the
grocer. “Now I lose a lot of money
on bad accounts. Suppose I have ten
customers running books. Out of
every lot of ten I lose a bill, and
that knocks the profit off the other
nine.”

“Well, you've got a neat little store
up here in a good residence part of
the city, and you are in shape to
give the system a try-out.”

“Well,” they heard the woman say,
“Tl take a pound of butter, a dozen
eggs, and a pound of bacon. I have
to serve bacon and eggs for break-
fast, though I can’t afford it. And,
lcok here, I want them goods deli.-
ered to-night. Not sometime to-mor-
row forenoon, but to-night.”

“Yes’m,” said Johnny.

“There’s an extra trip for that or-
der,” said the grocer, “and that will
keep the boy out later than usual,
and to-morrow he will be kicking for
over time, which will eat up the
profit.”

“T should like to see you try out
the cash and carry plan,” said the
customer.

The customer did not think the
grocer really would adopt the plan,
and was therefore surprised, at the
end of the week, to see the city news-
papers carrying advertisements head-
ed “CASH AND CARRY.”

“How does it work?” he asked, a
few days later.

“Fine,” was the reply. “1 | Tost
some of my slow-paying customers
and I gained some cash ones. The
slow-pays are now trading at a down
town store and paying about ten per
cent. more for their goods than they
would have to pay me. The new
cash customers are trading with me
because they are saving money
by it”

,

Seer Ea we

 

“Ts the volume of trade about the
same?”

“ T am selling more goods under
this plan,” was the reply, “and there
are no tricks to speak of. There are
no delivery boys to quarrel with
every morning, and no women tele-
phoning that the dinner goods got
there just in time for supper.”

“How about the profits?”

“T am making more money in this
way: I have my sales in hand every
day, and pay cash for everything [
buy. That saves money, you know.”

“Now about reductions.”

“Well, [ am selling cheaper. For
instance, the delivery men are sell-
ing a certain brand of flour for sev-
enty cents a sack. I am selling for
sixty-five. I have a brand of tinned
goods which sells for thirteen cents
in the delivery stores. I sell them
for ten. Sugar goes at _ sixteen
pounds for a dollar in the other
stores and I am giving seventeen.
All these things count. I estimate
that a family Duy'ng of me can earn
about a dollar a week by paying
cash and carrying the goods home.

“Just at present,” continued the
grocer, “I am doing a great deal of
advertising, and that is expensive.
When my system is better under-
stood I can cut down on that some,
although I mean to keep my prices
before the people a’! the time. It
pays to do so.’

“Then the system is all right?”

“It js for me, but I don’t know
whether it would be for a larger
store. See what I am saving. I
formerly had two wagons out, pay-
ing the drivers ten dollars a week
each. The horses cost me about six
dollars a week for feed and harness
repairs. Besides all this, [I lost a
horse now and then, and the wagons
would break down.

“And here is another thing about
this cash and carry plan,” the grocer
went on. “My trade runs more even-
ly. Before, customers who came
down town Saturday night to gossip
on the streets waited until Saturday
night to order their goods. They ex-
pecteu the goods
night. The reswt was that at ten
o’clock the store floor was piled 4
foot high with undelivered soods
Then the delivery boys got rattled
and made mistakes

“Now my customers who
down town to rubber at the end of
the week do not want their arms
filled with woods, se thes order Sat-
urday forenoon and get the goods
home before they go out in the even-
ing. Monday is now the best day I
have. Most of my customers are
working men who receive their pay
on Saturday. Instead of going to 2
credit store and dumping most of
their money down _ for provisions
which have been consumed, they now
make their lists Sunday and come in
with the cash Monday morn”

“Of course,” the customer, a me-
chanic himself, said, “there are peo-
ple who buy in quantities at the de-
livery store, and these could not be
persuaded to go into the cash and
carry system, but the average house-
holder will patronize the cash and

delivered that

come

 

carry store if he can save money,
and so reduce the cost of living.”
This cash and carry store is 4
fact, and is doing a good business
to-day. However, this article is not
intended to be instructive, but sug-
gestive, and there are two sides to
the proposition. It might work well
in one place and not at all in an-
other. Alfred B. Tozer.

——__-«—>-—>s—
New Orleans Waking Up.

There was once a time when New
Orleans was the great market and
outlet of the Mississippi Valley. It
had had a foreign shipping trade
which rivaled that of New York, and
one of the world’s great rivers, with
more than 20,000 miles of navigable
waters, brought to its doors the iron
and coal of Western Pennsylvania,
furs and skins from the army of
hunters and trappers, who were rov-
ing the great plains of the West and
the wild regions of the Rocky Moun-
tains, while the corn and wheat of
the upper states of the Valley and
the cotton and sugar of the lowe
tier of states all contributed to give
vast variety and value to the com-
modities for which the marts of New
Orleans were famous.

Then this city enjoyed a monopoly
of Western and Southern trade, not
the result of unlawful combinations
of capital, but created by the fact
that the Atlantic ports and_ cities
were shut out by great ranges of
mountains, over which there were
only steep and rugged ways for wag
ons.

Our people were so secure in the
enjoyment of their great trade that
they neglected to take notice that
energetic and enterprising people in
New York, Philadelphia and Balti-
more were building railroads west-
ward over the mountains to tap our
tributary trade and turn it off to the
eastward. This is what has happen-
ed to us, and our people of an ear-
lier generation, relying on their won-
derful natural advantages, failed to
rise to the necessities created by the
emergency, and then a terrible war
intervened and devastated our rich
Southland and left us so disabled
that we could only devote our labors
to the political and material redemp-
tion of our states from their desper-
ate condition, and this we have done.

Now has come the time when we
must arise and engage in the mighty
struggle that competition
upon ts. New Orleans is a great
originating market for cotton, fice,
sugar, coffee, tropical fruits and all
imported goods and should be able to
sell them in competition with every
market in the United States. We
must canvass the entire country west
and north of us, and sell such goods
as have been named in the face of all
competition. We can do that, and all
that is necessary is to put forth the
energy, properly directed, and do it.
—New Orleans Picayune.

imposes

 

 

 

 

G. J. Johnson Cigar Co.

Ss. C. W. El Portana
Evening Press Exemplar

These Be Our Leaders

 

 

 

seaman

2 ee HERR INE

 

MICHIGAN TRADESMAN

November 9, 1910

 

 

 

 

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Business of the World Is to Buy and
Sell.

This is not a treatise on the psy-

not

chology of salesmanship. I do

know what that is. It is not the sci-
ence of salesmanship. I do not be-
lieve salesmanship is a science—yet.
To reduce it to a science there must
be a record of clever sales actually
made and a systematic analysis of the
forces that make them possible.

To know Over-
comes opposition and makes sales is
not enough to be of helpful charac-
ter. We must know why.

Salesmanship is the art of selling

how a_ salesman

something to a man who thinks he
does not want it, at a price he does
pay, at a time when he
Anything else

not want to
does not want to buy.
than this is not salesmanship. Most
of us know this is done every day
in the year, every hour of the day.
Yet few can tell why it is possible.
certain
enter into every deal of this charac-
ter. Few the
qualities that are factors in success-
ful salesmanship. Yet all
sess most of them.

qualities of salesmanship

salesmen possess. all

must pos-

These qualities are enthusiasm, re-
sourcefullness, self-respect, personali-
ty, tact, quick wit, health

“

and the
sixth sense.”
Enthusiasm multitude of
It is an off-
set to a pleasing personality with a
man lacks that .quality. It is
one of the most essential of all qual-
ities.

COVEES a

defects in the salesman.

who

Resourcefulness is the quality that
converts defeat into victory; that en-
ables the salesman to spring into the
breach and assault the enemy before
he thas his defense prepared, and to
carry him by storm. The man who
is not resourceful is the one who
knows what he ought to have done
when he gets out on the sidewalk.
Resourcefulness can be cultivated.

The man who hesitatingly asks if

he may see the manager, lacks self-
respect. He is the fellow who says
that if he could get into the office

he would sell So-and-So, but plain-
tively wails that he can not get in.
The business of the world is buy-
ing and selling. Every man who has
anything to sell has a right to see

any man who buys. Barriers are put

up in most business offices to keep
out the weak sisters of the selling
profession. Business men generally

like salesmen who get there. It is a
very favorable introduction to get in-
to the office of a man
want to see you.

who does not

THE SUCCESSFUL SALESMAN.

 

Personality is the most invaluable
asset a salesman can possess, and he
must possess it. It must be born in
him, for it can not be acquired. We
all know how the ingratiating per-
sonality of some men gains them
not only instant audience but sets
up a pre-disposition in the mind of
the buyer to buy. When don’t
have what I call “personality,” some-
thing else must take its place—en-
thusiasm, resourcefulness or wit—
something that will gain you instant
and alert attention.

you

The man who is not tactful is not
and can not be a salesman. Tact tells
when you are in wrong. If you
not s

you
can sense” that a man is draw-
ing away from your proposition, you
are not cut out to be a
Quit.

The salesman who has readiness of
wit has a quality which often enables
him to turn the tide in his favor. A
witty rejoinder often changes the
whole complexion of an interview. If
you have not wit, you haven't it;
that’s all; and you won't get it. If it
was not born in you, there is no use
trying to get it.

salesman.

The most trying employment is
specialty selling. It requires alertness.
Every faculty must watch the pros-
pective buyer for the least flicker of
interest. The good salesman is al-
ways in suspense until the order is
closed. Every nerve, every brain. cell
and all the senses are at their utmost
tension, or should be, during the
process of sale. And yet there must
be no indication of this. Perfect
health, and perfect health only, per-
mits the salesman to keep up this
continual strain on his physical and
mental resources without impairment.
The man who thinks otherwise can
not but fail some time.

And now we come to the thing
which is hardest to define. I have
called it the “sixth sense.” It is that
which is inborn in the true  sales-
jman. It is the sense which tells a
‘man when to offer the contract for
|signature. The real salesman knows
|when, and just when, the customer is
jwon. The salesman can not tell how
| he knows, and nobody else can, defi-
lnitely. You can only illustrate it and
try to explain it. Often right in the
midst of an argument you know that
the man is ready to sign up—you
know he will sign up, and you stop
right there. If you haven’t had this
experience you lack the great essen-
tial of salesmanship. If you have
had this experience you can know, no
matter what your success has been,
that you are a salesman, and that
almost any other quality which you

 

 

lack can be acquired. The “sixth
sense” must be innate. If it is not
born in you, you never get it.
Reams of stuff have been written
on what we call the “psychological
moment.” It is a waste of time to
read it. If you do not know when the
psychological moment has arrived, it
is a certainty you never will—at least,
not in time to become a really suc-

cessful salesman during this life.
Some time someone may elucidate
this matter of the “sixth sense.” It
has not ‘been done yet.—Omaha
Trade Exhibit.

ee

Fair Treatment Asked For Him—
Hardships Endured.

As Iam selling merchandise on
commission for several large  con-
cerns in my particular line of busi-
ness, I think I know of some of the
hardships the commission man has to
run up against.

In the first place, he certainly de-
serves credit for having the courage
and nerve to start out with a line of
goods and take a chance of making
a success with his own money. A
salesman of this kind usually starts
out with the intention of working for
the interest of his customers, as well
as the concern he represents, and if
the merchant takes the trouble to
give this man a few minutes of his
valuable time, and treats him with
confidence and respect, he does not
necessarily have to buy his goods
to form a lasting friendship, which
will be mutual.

If a merchant has the confidence
of a commission salesman who is on
the level he will find that the sales-
man will: go out of his way to do
him a favor. There are some suc-
cessful merchants who are so greedy
to make money that they do not stop
to consider if they are making their
money honestly and those are the
ones who will take the salesman’s
time and look over his goods, and
keep him on the anxious seat for a
day or two, and then, after getting
all the information they want, turn
him down by telling him they are
not ready to buy.

As soon as the salesman has left
the store they will write to the con-
cern he represents and try to buy the
goods at a better price than that sub
quoted by stating, or inferring,
that they would rather buy the goods
direct and save the salesman’s com-
mission. There are merchants who
are buying goods every day who
think they are saving the salesman’s
commission, but if they knew the
truth they are not doing so, for a
reputable house will always back up
its salesmen, and the merchant is
paying a full price for his goods and
perhaps more than his competitor,
for the salesman will always favor
the man who places his confidence in
him.

A merchant who makes a practice
of trying to save a salesman’s com-
mission will soon find he does not
see the new articles until his com-
petitor, who does not resort to sharp
buying tactics, has a sale well estab-
lished.

The merchant

 

who believes in

i“Live and Let Live” is the man who

 

is the friend of the traveling sales-
man. Albert G. Titus,

Manufacturer’s Agent.
—_——_.-~2_____

New Cow at White House.

Pauline Wayne, 3d, the much-
talked-of new White House cow, has
ai last reached Washington and tak-
en up her domestic duties as pro-
vider of milk and butter for Presi-
dent Taft’s household.

Pauline is a Holstein-Fresian cow
of registered stock. She came from
the stock farm of Senator Isaac
Stephenson, of Wisconsin, and was
ou the road from Kenosha just two
days. Pauline arrived in a big crate
vone the worse for her long jour-
rey in an express car.

She was met at the Union station
in Washington by a_ delegation oi
White House employes. In the after-
noon Pauline was turned out to
graze on the rear lawns of the White
House.

Pauline’s aunt, Gertrude Wayne, is
said to have held the world’s record
for milk and butter production. Paul-
ine yields seven and one-half gallons
of milk a day.

The stork is expected to visit her
soon. Pauline’ Wayne takes the
place of Mooley, the White House
Jersey that killed herself last sum-
mer by eating too many oats. Moo-
ley was staked out during the day
on the White House grass, and at
night was put in her stall. One night
she got out and wended her way to
the oats bin. She had never been in-
structed by experts that oats are for
horses, and she ate and ate. When
they called a veterinarian it was too
late.

—— - > 2.2

Show me a rich man who is not
industrious and I will show you one
who had his money left to him and
who is too lazy to spend it.

 

 

 

If You Go Fishing

and don’t catch anything,
just remember that

Hotel Livingston
Grand Rapids, Mich.

has an exceptionally ap-
petizing way of cooking
FISH that someone with
better luck just caught.

 

 

 

Hotel Cody

Grand Rapids, Mich.
A. B. GARDNER, Mgr.

 

Many improvements have been made
in this popular hotel. Hot and cold
water have been put in all the rooms.

Twenty new rooms have been added,
many with private bath.

The lobby has been enlarged and
beautified, and the dining room moved
to the ground floor.

The rates remain the same—§2.00,
$2.50 and $3.00. American plan.

All meals 50c.

 

 

 

 

 

 

 

+

November 9, 1910

Gentle Art of Snoring.

On a sleeping car between Colum-
bia and Atlanta not long ago the
comfort of the passengers was great-
ly disturbed by the singular manner
of snoring of a citizen who, it was
subsequently discovered was a for-
eigner. The sound that emanated
from the interior of the gentleman’s
berth is indescribable. It bore some
resemblance to the struggles of a
half-grown Shanghai rooster learn-
ing to crow; it was more squeak than
roar, but the painful part of it was
its irregular and ejaculatory charac-
ter. Sometimes the man would be
silent for two minutes and then two
or three little spurts and jets of
noises would break from the berth in
a period of three seconds. Thus, af-
ter a time, half the car was in a con-
dition of nervous excitement.

Curing the snoring habit is well
nigh impossible, or at least one sel-
dom hears of a genuine cure. The
tiuth is that a systematic and normal
snorer is not a nuisance. One may
accustom himself to the snoring of
a fellow-passenger in a car, no mat-
ter how loud and stertorous it be, if
it only be rythmic and steady, indeed,
we dare say that if one put aside
prejudice he may actually enjoy the
performance of a well-disciplined
snorer and be lulled to slumber by
it much as an innocent baby is lull-
ed by the monotone of
mother’s hush-a-by cadences.

From this the thought emerges that
persons who must snore should
be taught to snore more properly.
Schools of instruction in snoring
shouldbe set up, so that the disorder-
lv and rule-breaking snorer would
he eliminated from good society.

a doting

“Snoring is an abnormal and noisy
niode of respiration produced by
deep inspirations and expirations
through the nose and open mouth,
the noise being caused by the vibra-
tions of the soft palate and uvula.”
Tt stands to reason that the opera-
tions of the soft palate and the
uvula could be trained into a decent
harmony. Doubtless both are tract-
able, and it is altogether likely that
the unconventional and therefore de-
spicable snorer could be converted
into a sound producer akin to a pipe
organ in the matter of regularity at
least, although he might not be made
strictly musical. The real nuisance is
the awkward, uncouth and incoher-
ent snorer who has never taken the
trouble to polish the irregularities of
his constitutional infirmity.

Onee, in a hotel at Sainda, 5. C.,
we were in the company of distin-
guished South Carolina politicians.
The inn was a small and delicately
constructed frame structure, and it
was necessary to put four statesmen
in each room, and sandwich a_ re-
porter here and there, besides. One
of the statesmen, who was a con-
siderate gentleman, insisted that he
should sleep in the hall, saying that
his snoring was such that no one
could possibly slumber in the room
with him. When all had retired the
gentleman’s roars proceeded from
the hall as predicted, and the whole
house from roof to cellar was soon

 

MICHIGAN TRADESMAN

shaken in a vibratory motion. This
continued all through the night, but,
contrary to expectations, it created a
rather pleasant and soothing sensa-
tion, because the snoring, powerful
and resonant as it was, was execut-
ed with the splendid continuity of
the roar of a great waterfall or Cor-
liss engine. It was an impressive
illustration of the difference between
the civilized snorer and the utterly
seditious and squeaking disturber.—
Columbia State.

—_2+ +>

Love Makes Beautiful.

They boarded a train in-New York
the other morning, the impatient
crowd jostling and bumping them.

At first glance I marveled at the
bigness of the baby the woman car-
ried in her arms. Another look
made it clear.

The pitiful burden was not a baby,
as years count.

Some afflicting foe had stung and
withered the mental bud that would
have blossomed into reason, turning
back the vital sap into channels
merely physical; leaving the face
blank and expressionless.

Yet the woman’s arms were tend-
erly entwined about her as if cir-
cling a cherub.

The light in her deep-sunk eyes as
she gazed on her burden,—why, it
changed the whole atmosphere of
that ill-smelling car, as if the mole-
train had of a_ sudden sprouted
‘wings and soared into the clear, pure
sea or upper air and sunshine and
far blue shores where white-sailed
cloud ships swayed at their moor-
ings!

She was not fair of feature as men
count beauty. Whatever nature may
have meant her to have at forty, Care
and Labor had stolen, leaving little
more than a map of many miseries
and hardships.

But Care and Labor can not steal
Love, thank God, and for all they
had taken from that face Love made
up a thousand fold.

Indeed, as I looked at her, the
thought came that here was one of
the few perfect pictures, framed in
the gold. of transmuted gloom.

It was more than that.

It was a revelation of one of the
really GREAT FACTS,—there are
very few and even these are often
passed by in the hurrying race after
phantoms.

The GREAT FACT that the TRU-
EST BEAUTY is born of our BUR-
DENS!

Never before was it so impressed
upon me.

This woman of humble station was
really homely.

Her face, fired by wrath instead of
ilumined with love, would have
frightened.

One could see from her hands and
her attitude that life for her had
been a running fight with Adversity
and Adversity sours and sullens its
victims, as a rule. Especially when
they belong to the stratum in which
her lot was cast.

The child she carried was only a
gruesome physical makeshift for a
child.

 

 

Even Pity was repelled by the ab-
solute vacancy of the face wherein
Nature usually grows her most ex-
quisite flowers,—the pure eyes, the
smiling lips, the rosy cheeks of child-
ren!

One glance at such a mockery was
enough to make any grateful for his
own burdens,—unless one like this
was among them.

The same glance revealed a wond-
erful beneficience.

What Nature had meant should

[bloom on that little face was not

lest!

Quicker than the withering wind
of carelessness or disease or what-
ever swept this little garden were
the arms of a mother’s devotion,
which had caught and held the fleet-
ing flowers and now, in her own
rough plot watered them with un-
speakable love into a _ glorious
beauty that not only transformed her
face and reflected upon that of her
child some measure of what might
have been, but spread about wher-
ever she carried her burden, a glow
that made it seem—as it was—the
passing of a beautiful woman with a
beautiful child in her arms!

Leigh Mitchell Hodges.
eg
Where Nature Does the Washing.

Swiss methods of laundering are
original, practical aend labor-saving.
The women there have learned well
how to make the best use of their
cpportunities with the least exertion.
How they use the tourists, everyone
who has traveled in the country of
the Alps knows. They also know
how to make nature do their house-
work.

 

In most of the towns everything
that is to be laundered is washed or
cleaned in one of the big watering
troughs that stand at regular inter-
vals along the main thoroughfare.

Into it goes everything from pota-
toes to human beings, and the only
sanitary regulation existent is that it
must be cleaned out with a large
broom made of bush or twigs after
the potatoes have had their bath.

But when it rains, then everything
else gives way to the family wash—
no matter if it is Thursday, or Sun-
day, or Saturday, or Wednesday—for
in Switzerland they seek the rainy
days for wash days, instead of de-
ploring a cloudy Monday.

The steady downpour provides run-
ning water in the vilage washtub.
Tnto the sweeping current the family
linen goes, and there it is whirled and
twirled about until every speck of
dirt is thoroughly rinsed away.

The scrubbing board is not put in
to commission at all.

Occasionally the good housewife,
protected unde rthe famliy umbrella
held over her head by one of her
youngsters, who is allowed to enjoy
the drips from that same umbrella,
takes a look at her wash and en-
courages it with a gentle poke with
ner husband’s best cane.

But the rest of the day she enjoys
to the full in her snug chalet, while
the elements do her work.

In fact, with her conscience at rest
that her day’s tasks will be done, she

 

41

can spend her time gossiping with her
neighbor, whose conscience is also
at peace.

In fact, it is not to be doubted that
she now regards as an oversight the
failure of Dame Nature to provide an
ironing board.

—_+2+2>—_—__
Money Value of Education.

At the late summer meeting of the
Wlinois Farmers’ Institute, Dr. H. J.
"Nebber of the Cornell College of
Agriculture in New York, gave a
practical illustration of the value of
a trained brain in farming. We have
spoken of this once before and very
likely we shall publish it again for
it is one of the fundamental things
in modern farming. He said:

A Cornell man visited many farms
and secured from 573 men accurate
data of the farmer’s income from his
own labor—deducting all expenses,
hired labor and five per cent interest
on capital investment, from the gross
receipts, besides allowing for depre-
ciation in apparatus, tools, etc. He
found that the 398 farmers who had
attended only the district schools had
an average labor income of $318 an-
nually; while 165 who had attended
high school had an income of $622
and the 10 college men earned $847.
arranged in groups having equal cap-
ital the labor incomes are:

Capital District More
Schooling Education
$2,000 and under $ 187 $ 286
2,001 to $4,000 241 275
4,001 to 6,000 398 466
6,001 to 8,000 395 709
8,001 to 10,000 618 796
10,001 to 15,000 525 1,091
Over $15,000 1,054 1,272

In every group the men having the
highest education make the best use
of their capital.
of $304 per year in the labor income
of those men who have attended high
schools: that is, a high school educa-
tion is worth more than $6,000 in five
per cent bonds.

There is an increase

Last year a cow census was taken
of 100 dairy farmers in Tomkins
county, N. Y., the same county 1
which Cornell University and College
of Agriculture are situated. The
same relation between profit and in
telligence was seen in that cow cen-
when nourished by foods which have
been little manipulated by man and
riachinery.

Dairy products are, as a
rule, consumed nearly as nature pro-
duced them. This is particularly
true with milk upon which the grow-
ing body must depend. In the case
of butter only a small percentage of
other products are added to the fat
extracted from the milk. Men only
manipulate it in order to put it in
convenient shape for use. It can
still be termed a product of nature
designed as only nature can design
for use as food by the human body.
E. K. Slater, Secy:
National Dairy Union.
soso
Diamonds bought on the install-
ment plan are always the most con-
spicuous.

 

6+ s——_—_

It is better to have a customer
come back with a kick than never to
come back at all,

 

 

sie ae eR

a a NES ORT

 

MICHIGAN TRADESMAN

November 9, 1910

 

 

 

 

 

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Michigan Board of Pharmacy.
President—Wm. A. Dohany, Detroit.
Secretary—Ed. J. Rodgers, Port Huron.
Treasurer—John J. Campbell, Pigeon.
Other Members—Will E. Collins, Owos-

so: John D. Muir. Grand Rapids.
Next Meeting—Grand Rapids, Nov. 15,
16 and 17.

 

Michigan Retail Druggists’ Association.
President—C. A. Bugbee, Traverse City.
First Viee-President—Fred Brundage,

Muskegon. :
Second Vice-President—C. H. Jongejan,

Grand Rapids.
Secretary—-H.

R. McDonald, Traverse

City. .
Treasurer—Henry Riechel, Grand Rap-
ids. :
Executive Committee—W. C. Kirch-
gessner, Grand Rapids; mm. A. Abbott.

Muskegon: D. D. Alton, Fremont: S. c:
Collins, Hart; Geo. L. Davis, Hamilton.

 

Michigan State Pharmaceutical Associa-
tion.
President—E. E. Calkins, Ann Arbor.

First Vice-President—F. Cahow,
Reading. c
Second Vice-President—W. A. Hyslop,

Boyne City.
Secretary—M. H. Goodale, Battle Creek.
Treasurer—Willis Teisenring, Pontiac.
Next Meeting—Battle Creek.

 

Grand Rapids Drug Club.
President—Wm. C. Kirchgessner.
Vice-President—O. A. Fanckboner.
Secretary—Wm. H. Tibbs.
Treasurer—Rolland Clark.
Executive Committee—Wm.

 

Candy at the Drug Store.

For a number of years we

run with success during the wi.ter |

months a line of “Saturday to Mon- |

day Specials.” These as a
other than
either bulk or package goods, and the
only advertising we give them is at-
tractive

specialties

window displays with

signs and plain price
have found that odd prices bring the
best results. If the specialties be bulk
goods,
with a calling
to the quality with the

pound and half pound plainly mark-

they are displayed in

good sign

attention

ed. We rarely quote on these cards}

less than the half-pound price with
the result that seldom does
est quotation on the sign.
Let me say
voods even as

priced at

right here that bulk
specials are always
80 to 100 per
Bulk candies on display are always
weighed out at our
more attention can be given to ac-
curate

from
leisure so
weighing, and

during busy

times they can be handed out as call- |

ed for without delay.

Bulk we keep
changing continually, never buyinga
second lot unless it is something that

goods. specialties

has been a particularly good seller |

or one for which active
demand after our stock is exhausted,

and even then we may wait four or

there is an

five weeks to have something new.
Never permit your consumer nor

your stock to become — stale. When
you happen to get hold of a piece

 

of goods that does not take as you
anticipated, and this is likely to oc-
cur, price it so that you can make
a quick clean up, get rid of it at any
price or give it away—anything to
cet it out of the shop and charge
up the if there is
perience.

loss, any, to ex-

I believe that any well-kept drug
store can handle candies at a profit,
and only the location and the effort
one is willing to put back of the line

 

oe

‘osition eventually control a

Quigley, |
Chairman: Henrv Riechel. Theron Forbes.

have |

rule are |
chocolates, |

neat |
marks. We|

trays |

price per}

Cent. |

that |

determine whether the business

‘can he extended to the point of fea-

turing bulk goods and building up a
very profitable side line. To my
mind now is the time for the retail
druggist to put forth his best efforts,
and if he will do so I am fully con-
vinced that he can as a general prop-
large
part of the candy  business.—Chas.
Rehfuss in Bulletin of Pharmacy.
—__+-~—____
White Library Paste.

Here are three formulas for mak-

ling this paste:

L
White dextrin .........5 or 5% tbs.
[Water .........:. 1 gai.
'Oil of wintergreen .... 20. im.
Oo ot clove ........... 30 «1m.
Heat the water to 160 degrees

| Fahrenheit,
add the

solved.

then turn off the heat,
dextrin and stir until dis-
When cool, add the oils and
|stir well. Then pour into bottles,
lcork and put away in a cool place.
| After four weeks the mix-
ture will alter or “ripen” so that a
|creamy paste is obtained. If the bot-
tles are put into a refrigerator at a
temperature of about 40 degrees Fah-
|renheit, the “ripening”

two or

will occur in
la week or less.

anyone |
call for a quantity less than the low- |

1
Corn starch .;....:..... 2 av. ozs.
(Gelatin 9... 34 av. Oz.
[Water 230 050.. 1. 16 fi. oz.
(Om of clove ........ 4... 16 drops.

| Incorporate the starch with the

iwater, add the gelatin and heat the

whole on a water-bath until a uni-
form jellylike compound © results.
|\When nearly cold stir the oil.
Hi.
i White dexitin ......... 12 av. ozs.
White Sigar ............. 3 av. O75.
Aim | ak ay ee,
Water... 2... 20 fl. ozs.
| Pormaitehyde .........., 10 m.
Oil of wintergreen ....... 10 m.
Rub the solids to powder, mix

well, and add the water in a boiling
Then allow to cool, rub
in a mortar to a smooth consisten-
cv, and finally incorporate the for-
;maldehyde and oil.

ccndition.

 

health move-
initiated against the

One of the latest
ments is that

public drinking cup. It has been
well known for several years, and
practically ever since bacteriology

became a science, that such danger-
ous and loathsome diseases as diph-
theria, tuberculosis and syphilis are
frequently contracted by the use of
public drinking cups. During the
last vear the use of these cups has
been prohbited by four State Boards
of Health, and condemned by forty
others.

In Philadelphia the Department of
Health has been carrying on a cam-
paign against the custom of serving
water to theatrical audiences  be-
tween the acts. In the city of Wash-
ington the new school buildings are
without cups. In many _ citties
throughout the country the so-call-
ed sanitary drinking fountains have
succeeded the old places where met-
at cups were used. Several of the
railroads have taken up the move-
ment and in one or two cases the
roads have begun supplying passen-
gers with individual paper cups at a
smail expense. In churches the good
old wine goblet has given place to
separate thimbles. It is announced
that during the coming winter bills
will be introduced by anti-tubercu-
losis associations in several of the
legislatures throughout the country.

Of course the whole success of any
movement like this depends upon the
enlightenment of the pubilc. There is
no doubt at all that the danger is a
very real one and that the campaign
ought to be continued with ever-in-
creasing determination.

—_—_+~++—___
Sewing Machine Oil.

Petroleum oils are better adapted
for the lubrication of sewing ma-
chines than any of the animal oils.
Sperm oil has for a long time been
considered the standard oil for this
purpose, but it is really not well
adapted to the conditions to which a
sewing machine is subjected. If the
machine were operated constantly or
regularly every day, probably sperm
oil could not be improved on. The
difficulty is, however, that a family
sewing machine will frequently be al-
lowed to stand untouched for weeks
at a time and will then be expected
to run as smoothly as though just
oiled. Under this kind of treatment
almost any other oil than petroleum
oil will become gummy. What is
known in the trade as a “neutral” oil,
ot high viscosity, would probably an-
swer better for this purpose
anything else. A

than
mixture of one
part of petrolatum and seven parts
of parafine oil has also been recom-
mended.”

TT.
Pale oil OF almonds ........... 9 OZzsS.
Rectined béenzoline ......:.... 3 OZS.
Foreign oil of lavender ...... 1 Oz.
>>
The Liquor Question.
The advanced steps which  phar-

macy as a profession is taking in the
conservation of health, life and pub-
vic morals should in itself indicate the
trend of opinon as regards the indis-
criminate sale of liquors in drug

 

stores. The universal public belief
is that druggists generally make
more on selling whisky than they do
in the practice of pharmacy. We
know better than that, but so long as
there is here and there a so-called
saloon-drug-store, we beggar the ar-
gument in our efforts to convince the
public of its error. The attitude of
the N. A. R. D. should be against
the sale of liquor in drtg stores ex-
cept on physicians’ prescriptions,
with other drastic restrictions as are
iinposed in some prohibition states—
prescriptions not to be refilled, the
quantity limit for twenty-four hours
for any one etc.; but we
should go on record in no uncertain
terms as to our position against the
custom of selling liquors in drug
stores except on the written pre-
scription of a reputable physician,
and be most emphatic in the disap-
proval of the traffic—From the an-
nual addres of President Chas. H.
Huhn, of the N. A. R. D.

person,

Plan Out Work Ahead.

Long before the next holiday you'll
be moving a lot of heavier goods
that may have seemed a bit back-
ward, awaiting a hint of winter. Al-
ways the expected season seems to
linger, but it gets there with both
feet to those prepared for it, and the
man who builds now for big  busi-
ness in table lines, kitchen things and
home prettythings will be ready to
trim attractive windows before
Thanksgiving time and win some
lively sales by suggestion readiness.

Let this man be you. Give a prize
to any in your employ who can, in
time, supply an acceptable thought
for novel window display appropri-
ate to the day and effective in selling
goods.

———_++<.___
Driving Out a Bad Odor.

Druggists are asked almost daily
for something to drive a bad odor
from a room, and sometimes we are
at a loss what to indicate.
good thing.

Here is a
The expense is a lit-
tle against it, but often the customer
will not even consider that. Take a
small sheet of tin and place the ends
on two small boxes. Set a lighted
lamp underneath, place about a tea-
spoonful of menthol on the tin, go
out and close the door. In a few min-
utes the method will be all volatiliz-
ed and the room will smell sweet.
—_2e 2. s___——_

A burglar does not mind making
bad breaks if he is not caught in
the act.

 

It is awfully hard for a man to
keep his fool streak under cover.

 

Merchants, Attention

Just Opened
Alfred Halzman Co.
Wholesale Novelties, Post Cards
BERT RICKER, Manager

A complete line of Christmas, New Year,
Birthday, Comics, etc. Our stock is not rusty—
itisnew. Fancy Christmas Cards from $3 50
derM.up. Write for samples or tell us to call
on vou any where in the state.

We are located opposite Union Station and
fill mail orders promptly. Our prices will in-
terest you—ask for them.

Citx. Phone 6238 42-44 Seuth Ionia Street
Bell Phone 3690 Grand Rapids, Mich.

 

 

 

haa 8

 

 

 

sasemecn, Oe

AES AAA ROSIN

November 9, 1910

MICHIGAN TRADESMAN

 

WHOLESALE DRUG PRICE CURRENT

 

 

 

 

ass Acidum so 8 Copaiva ......... 1 75@1 &
ceticum .......
Benzoicum, Ger.. 70@ 75 Cubebae ....... 4 80@5 0
Boracie ........- @ 12 Hrigeron ........ 2 35@2 50
one bce 16 2 Evechthitos .....1 00@1 106
ntriewm §........
Sah in eel - ¢| Gaultheria ..... 4 80@5 00
Nitrocum ....... 8@ 10; Geranium ..... oz Te
a ar rae “— 7 Gossippii Sem gal 70@ Té
osphorium, .
Selevicum ....- “@ 47 Hedeoma ........ 2 50@2 TE
Sulphuricum 1%@ 5 JunIpera | .....:.. 40@1 20
Tannicum ....... 15@ 85! Lavendula ....... 90903 60
Tartaricum ..... 38@ 40) imons .......... 1 15@1 25
Ammonia Mentha Piper .. 2 20@2 40
Aqua, 18 deg. ... 4@ §/ Mentha Verid ..5 50@6 00
Aqua, 20 deg. .. ia |. :
Carbonas ...-... os 15 | Morrhuae, gal. 2 00@2 75
Chloridum ....... 12 14) Myricia ....... 3. 3 vO@3 50
Aniline VG, oe ee 1 00@3 00
26/ Picis Liquida .... 10@ 12
: Picis Liquida gal. @ 40
@)| Ricina ........--. 94@1 06
Rosae oz. ..... 8 00@8 50
75) Rosmarini ....... @1 6é
= Gnina 62. ...5 ee. 90@1 60
Santal ..-....... @4 5
Gascairas ....-.. 90@1 00
65] Sinapis, ess. 0oz.. @ 6b
0 80] Succini ......-...- 40 E
Terabin, Canad (0@ SU) Pnyme ..-...-... 40 5¢
folutan .......-- 40@ 46 Thyme, opt. ns ©
“heobromas ..... }
Cortex
ables, Canadian a Tiglil pr Pene 30@1 00
mmnlae ....---- otassium
Cinchona Fliava.. 461 Bi-CarbD .......--; 15@ 18
Buonymus atro.. 60| Richromate ..... 13@ 15
Myrica Virgin. : 2 — ea . =
Prunus r : CAtR . 2.22.26 s8s (
Quillata, : 15| Chlorate ..... po. 12 14
gr’
Sassafras, po "30. ‘ = — ae ‘ seo? .
ime ...:..--- Gdide 6.0.02. 02.
2OTASSE it 304 2
Extractum oe a 4 10
Glycyrrhiza, o 24@ 80| potass Nitras .... 6@ 8
Glycyrrhiza, po. @ %| prussiate ........ 23@ 26
— es ae te Sulphate po .... 16@ 18
Haematox, 4s .. 14@ 16], Radix.
Gaamates, Ge. 1 YT Be oe = >
Ferru AnchUsA ......-. “Se 12
Carbonate Precip. 16) Arum po ......-- 25
Citrate and Quina 200\ Calamus ........- 20@ 40
Citrate Soluble... 66] Gentiana po 15.. 12@ 15
Ferrocyanidum S$ 40! Glychrrhiza pv 15 16@ 18
Solut. Chloride .. 15| Helebore. Alba 12@ 15
Sulphate, com’l .. 2| Hydrastis, Canada @3 00
— =" by 70 a eleglr Can. po @m2 6u
bbl. per cwt. .. nula, po
Sulphate, pure 1 Tpseee po
ris plox
Flora 20@ 35 lalapa, pr.
os 50@ 60| Maranta, % :
Matricaria ...... 30@ 35 Podophyilum po Lae
Fella Rhel, cut ......- 1 00@1 28
Barosma ...... 1 80@1 90 Rhel, PV. weeeeees 75@1 00
cassia Acutifol, Sanguinari, po 18 | @ i
Tinnevelly .... 16@ 20|Scillae, po 45 .... 200@ 2%
Cassia, Acutifol . 25@ 30|Senega ......-.-- 85@ 96
Salvia a. 18g “ — ggg veces 50@ .
¥%s and 4s ... ax, M_....---
Iva Uvsi -.....- 8 jo} Smilax, offi’s 77.. q 48
ie re alae 45@1 50
umm Symplocarpus ... (
Acacia, 1st pkd. g 65 Seana ae. @ 2
Acacia, 2nd pkd. 45| Valeriana, Ger. .. 15@ 20
Acacia, 8rd pkd. ¢g 35| Zingiber a ...... 12@ 16
Aone sifted sts. ict = Zingiber j .....- 23@ 28
cacia, po ....... Guincn
Aloe, Barb ...... 22@ 265 Ani 22 18
Aloe, Cape ...... @ 6| oon pe
Aloe, Socotri ae et
Ammoniac .....- Sb@ 661A eo a a a5
a Cannabis Sativa 7@ 8
Asafoetida ..... 1 75@2 00) Goraamon 10@ 90
senzoinum ...... 50@ - Caveat po | 12@ 16
watechu, 18 ..... @ 13) Ghenopodium .... 25@ 36
Catechu, 48 g 14) Goriandrum 2@ 14
Catechu, 48 16 Cydonium eee al 00
oo ... 60@ $8 | Dinterix Odorate 3 50@4 00
> Foeniculum ..... = 30
pics ay ee - aon = Foenugreek, po 7@ 9
amboge ..-D0. —— || Ce
Gauclacum po $5 @ Ai cint, gra. bb bm $@ 8
Masia ...0...5.. Ge Ble aa ioe J
Myrrh ....- ne 2a =
Opium, oes 5 9005 60] Siete Aiba) 8m 1
Shellac, bleached 60@ 65 ae — = *
Tragacanth ..... @ ritus
. see Frumentt W. D. 2 00@s 5(
TUMEent! ..... ee 50
Absinthium 4 50@7 09| Juniperis Co. ..1 TE O8 50
Hupatcrium oz pk 20] Juniperis Co OT 1 65@2 00
Lobelia ... oz pk 20| Saccharum N E 1 9072 16
Majorium ..oz pk 28) Spt Vini Galli ..1 75@6 50
Mentra Pip. oz pk 23| Vini Alba ....... 1 252 00
—" Ver = = Vini Oporto ....1 25@2 00
ee Sponges
Tanacetum..V.. 22 ‘
Thymon Tow pk Bo) Dts, YelO eTeehe a as
Magnesia Florida sheeps’ wool _
Calecined, Pat. .. 55@ 66 carriage ..... 3 00@3 50
Carbonate, Pat. 18@ 2.| Grass sheeps’ wool
ST K-M. ue Ei a ae @1 *
Yarbonate ....... ard, slate use.. « Lf
Oleum Nassau sheeps’ wool
Absinthium .... 6 50@7 @0| | carriage ...... 3 50@3 75
Amygdalae Dulce. 75@ 86 Velvet extra sheeps
Amygdalae, Ama 8 00@8 25| _ Wool carriage @2 00
Ane oe ole... 1 90@2 00| Yellow Reef. for
Aurant! Cortex 3 aes $s slate use ...... @1 4
ergamil .......- Syrups
Catiputi ......... &§ oe) Acacia. .......... @ 5
Op wee 1 80@1 46| Auranti Cortex .. @ &
eaiececis se 90| Ferri Iod ....... @ 5
Chenopadii ..... 3 net Ohi Ipecec =... -..... @ 60
Cinnamoni ..... 1 76@1 &/| Khel Arom...... @ 50
Contum Mae .... ®@ | Smilex Off’ We 66
eeeeses ee . eeeteosaee @ se

 

Sewias ......-.-. @ 50
Scillae Co. .....- @ 50
Tormtan .......-- @ 50
Prunus virg @ 50
Zingiper .......- @
Tinctures
BIOGEN . 2.526565. 60
Aloes & Myrrh.. 60
-Anconitum Nap’sF 50
Anconitum Nap’sR 60
Mrnice: 2... 25.56 50
Asafoetida ...... 5e
Atrope Belladonna 6¢C
Auranti Cortex.. 60
Barosma .......- 6u
Benzoin ......--- 60
Benzoin Co. ..... 60
Cantharides ..... 16
Capsicum ......- 56
Cardamon ...... 75
Cardamon Co. ... 76
Cassia Acutifol .. 5e
Cassia Acutifol Co 50
Castor ......- wee 1 00
Catechu .......---- 50
Cinchona ...... 5C
Cinchona Co. ... 60
Columbia ......-. 50
Cubebae ......... 50
_— ose eaae 50
Maeot ...--....;- 50
hing Chloridum 35
Gentian ......... 50
Gentian Co. ..... 60
Gilgen .......... 50
Guiaca ammon .. 60
Hyoscyamus .... 50
Tagine .........-. 75
Iodine, colorless 1b
Mimo |. ss... 50
Lobelia .........- 50
REYIEN oe cs seas 50
Nux Vomica .... Ko
Op 2220.20... 1 50
Opil, camphorated 1 00
Opil, deodorized 2 00
Quaseia ....-.... 50
Ghatany ......... 50
50
Sanguinaria ..... 50
Serpentaria ..... 50
Stromonium ..... 60
"Tomtan ......+.- 60
Valerian ....-..- 50
Veratrum Veride 50
Zingiber ......... 60

Miscellaneous
Aether, Spts Nit 3f 30 35
Aether, Spts Nit 4f " 338
Alumen, grd po 7
Annatto
Antimoni, po .... "
Antimoni et po T 40 50
Antifebrin
Antipyrin @
Argenti Nitras oz 62
Arsenicum 10
Balm Gilead buds 60@_ 65
Bismuth S N ...2 20@2 30
Calcium Chlor, ‘Is -
Calcium Chlor, 4s
Calcium Chlor, %s @ 12
Cantharides, Rus.

Capsici Fruc’s af @ 20
Capsici Fruc’s po g 22
Cap’i Fruc’s B po 15
Carmine, No. 40 @4 25
Carphylius ..-.... 20@ 22
Cassia ructus ... @ 35
Cataceum ....... g 35
Centraria .....:.. 10
Cera Alba ...... co 55
Cera Flava ..... 40@ 42
Crocus -..ccccc. 45@ 50
Chloroform ...... 34@ 54
Chioral Hyd Crss 1 25@1 45
Chloro’m Squibbs @ gv
Chendrus ..... 20 25

Cinchonid’e Germ 38 48
Cinechonidine P-W 38@ 48

Magcaine ........ 3 05@3 25
Corks list, less 70%

Creosotum ...... @ 45
Creta ... bbl. 75 @ 2
Creta, prep. ...-. @ 65
Creta, precip. .. — 11
Creta, Rubra .... 8
Cugnear ..:.:.... @ 24
Cupri Sulph ..... 3@ 10
Dextrine .......- 7@ 10
Emery, all Nos... @ 8
Emery, po ...... @ 6
Ergota -po 65 60@ 65
Ether Sulph ---. gua 40
Flake White 12@ 15
Gaba 2... .. @ 30
Gambler ......... 3@ 9
Gelatin, Cooper . @ 60
Gelatin, French 35@ 60

Glassware, fit boo 70%
Less than box 70%

Glue, brown ..... 11@ 13
Glue, white ..... 15@ 25
Glycerina or 26@ 35
Grana Paradis’ @ Za
Tigmulus ......-: 35@ 60
Hydrarg Ammo’l 1 10
Hydrarg Ch..Mt. 85
Hydrarg Ch Cor @ 8
Hydrarg Ox Ru’m 95

\|Hydrarg Ungue’m 45 -

Hydrargyrum ...

Ichthyobolla, Am. 90@1 00
TUONO ice cee cs 75@1 00
Iodine, Resubi 3 00@3 25
Iodoforin ........ @4 vw

Liquor Arsen et

Hydrarg Iod. .. @ 2%
tag Pomss Areinit 10@ 1:

 

Bupa ........ @150| Rubia Tinctorum 12@ 14 ae ae a "a a 00
Lycopodium ..... 60@ 70|Saccharum La’s 18@ 20 Zinci Sulph
MEANS 6.45... 65@ 170|Salacin .........- 4 50@4 75 Olls one “
Magnesia, Sulph. 3@ 5&|Sanguis Drac’s 40@ 50 oe
ard, GOtre 16... 0

Magnesia, Sulph. bbl @ 1%|Sapo, G .......-- ous. 4 =o bs
Mannia 8S. F. 16@ 85|Sapo, M ........ 10@ 12|Linseed, pure raw 1 09@1 15
Menthol ........ 3 50@3 75|Sapo, W .......- %@ 16 Linseed, boiled ..1 10@1 16
Morphia, SPW 3 35@3 60 Seidlitz Mixture 20@ 22|Neat’s-foot, w str 65@ 70
Morphia, SNYQ 3 35@3 60|Sinapis ........-- @ 18|Turpentine, bbl. ..8l%
Morphia, Mal, ..3 35@8 60|Sinapis, opt. ... @ 30| Turpentine, less..... 67
Moschus Canton @ 40| Snuff, Maccaboy, hale, winter 70@ 16
Myristica, No. 1 25@ 40| De Voes ...... @ 54 Paints bbl. L
Nux Vomica po 15 g 10 | Snuff, Sh DeVo'’s @ 54|Green, Paris ...... 21 26
Os Sepia. ...... 40} Soda, Boras .... #9 10|Green, Peninsular 13 16
Pepsin Saac, H & Soda, Boras, po ..5 10| Lead, red ...... 7 8

© 2) Ca. ......- @1 00| Soda et Pot’s Tart 25@ 28) Lead, white ....7 8
Picis Liq NN % Soda, Carb ....... 1%@ 2 Ochre, yel Ber 1%

gal. doe ...... 00| Soda, Bi-Carb 3 6|Ochre, yel Mars 1% 2 @4
Picis Liq qts .... 1 00|Soda, Ash ....... 316 4| Putty, commer’l 24% 2%
Picis Liq pints .. 60| Soda, Sulphas 2| Putty, strict pr te i 38 @3
Pil Hydrarg po 80 Spts. Cologne @3 00|Red Venetian @3
Piper Alba po 35 30|Spts. Ether Co 50 65| Shaker Prep’d 1 259 36
Piper Nigra po 22 13|Spts. Myrcia .. 2 60| Vermillion, Eng. 80
Pix Burgum 10@ 12) Spts. vini Rect ‘bbl Vermillion Prime
Plumbi Acet .... 12@ 15/Spts. Vii Rect %b @ American ...... 13@ 15
Pulvis Ip’cet Opil 1 30@1 60|Spts. Vii R’'t 10 gl @ Whiting Gilders’ g 95
Pyrenthrum, bxs. H Spts. Vil R’t 5 gl “nt Whit’g Paris Am’r 1 25

 

 

& PD Co. doz @ Strychnia. Cryst tf 30) Whit’g Paris Eng.
Pyrenthrum, pv. 20 26|Sulphur, Roll .... 24@ 5 CC, es 1 40
Quassiae ...:.... 10; Sulphur Subl. ... 2%@ Whiting, white S’n
Guina, NW. Y¥. .... 27| Tamarinds ...... 10 on
Quina, S. Ger.. 17 27| Terebenth Venice 00 60| Matra Turp ..... 60@1 70
Quina, $8 P & Ww 17 27 Thebrromae ..... 40@ 45 No.1 Turp : Conch 1 10@1 20

 

 

 

HOLIDAY GOODS
Druggists’ Sundries
Books Stationery

Sporting Goods

 

Belated Buyers

E yet have a few samples as well as a small
quantity of regular stock of Holiday Goods

that we can offer you for prompt shipment at satisfac-
tory prices and terms—early buyers get the first selec-

tion.
Yours truly,

Hazeltine & Perkins Drug Co.,
Grand Rapids, Mich.

 

 

 

LaBelle Moistener
and Lette Sealer

For Sealing Letters, Affixing Stamps and General Use

Simplest, cleanest and most convenient device of its
kind on the market.

You can seal 2,000 letters an hour. Filled with water
it will last several days and is always ready.

Price, 75¢ Postpaid to Your Address

 

 

 

TRADESMAN COMPANY GRAND RAPIDS, MICH.

 

 

 

 

 

44

MICHIGAN TRADESMAN

 

November 9, 1910

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing,
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and country merchants will have their orders filled at
market prices at date of purchase.

 

 

ADVANCED | DECLINED

 

 

 

 

 

 

  

 

 

 

Index to Markets 1 2
By Coumas ARCTIC AMMONIA | | Oystera a
Col 12 oz. ovals 2 doz. box..75|Cove, 2tb. ...... 1 65@1 75
A AXLE GREASE eee
eee te .....- 00@2 50
ee : if. wood boxes, 4 doz. 3 0v{ Plums ... @
aoe eer eerteee itd. tin boxes, 3 doz. 2 35
3141. tin boxes, 2 doz. 4 25 Marrowfat ..-.-. 95@1 25
B 1| 10%. pails, per doz....6 00 Early June ..... 95@1 25
Sc... 1| 15tb. pails. per doz... .7 20) Marly June Sifted 1 18@1 89
eam wee <#r hee?” 1|25Ib. pails. per doz...12 00 Sc
Brooms \J.ssseccecesses : ane eee i... 90@1 25
Brushes ..------s++9° } >. = = eon sole . : < ituacnes Gf o
. . can, per doz......
oe 3tb. can, a HOR......- 1 80 Pineapple io
BRICK raren =....--.. @2
Candles us erences : English cals oe 95| Sliced .........-- 95@2 40
cannes Soto. * ; BLUING Pumpkin :
oo ee 2 Sawyer’s Pepper Box Meir .....-- 5.1... a
Carbon Oils ...- 2 Per eg Se o
(ccs gaan No. 3, 8 doz. wood bxs ( Oy oo... es f
ewer ete : No. 5. 3 doz. wood bxs 7 00|Gallon ..........-- 2 56
Cheese ...----seeerrets Sacer Gcetal GME ane me
Sc sales ee ; Riis | 0 | standard gis singed @
COTY cocccccsecesees
Chocolate ..-----+e+e+> 8 BROOMS eae cn ae
Clothes Lines ..-----+-- 3 No. 1 Carpet 4 sew ..4 75) U oe ae 30
COCOR ----eeeserererre’ No. 2 Carpet 4 sew ..4 25) ola fl “i Oe
Scseeee eer ees 3 Carpet 83 sew ..4 00 Red Alaska .....- 6 5
ee eels 3 bg : Genet 3 sew 3.75) Pink Alaska ..1 20@1 30
ocoa Shells ..-----+:- es
Coffee ....ceeeeeeeerets 3 carter Cl ...-c--0. 6 Sardines
Confections ...------:: . man Wl ......: 1 40 see os
ee . 4 ancy WR chen tes 16 Domestic, %4 Mus. ..3 50
Cream Tartar ..------- Warehouse .........- el & et
BRUSHES French, %s -...-. 7 @l14
i F Td Ce oe 5 Scrub 15 French, 8 ....-- ‘18 23
Pt eee - aaa Beck, § in..-----
Z 95 Shrimps
Solid Back, 11 in. .... ae
. 5| Pointed Mnds .......-- 85| Standard ........ 304
Farinaceous Goods bes ; a Rea t
as hee .----- Soe cod oo...
See Me 2 |... ....5...:..--- 1 251 Good ........-.-.-
ee es rns 4 1 i fancy ...-.----- i 6@1 40
= Extracts .... Met 4...
Flour .....---seseeeee> 5 Shoe as
Fresh Meats .....+---> No. : er 1 00 Stan oe
No 7f ....--------- = rey oo
— G ce. 1 70 Tomatoes Og
Gelatine ...---++erss: so . 9%
ee BUTTER COLOR fair 8g 90
eee reer eee Dandelion, 25¢ size ....2 00] Fancy ..........-- @1 40
H CANDLES No. 10.3 -.6.-0-k. @3 00
po eee ues 6] Paraffine, 68 ...--...-.-- ARBON OILS
Hides and Pelts ..----- 10| Paraffine, 12s ........-- 8% cAnRDN
ore "i Perfection ......- @ 9%
J 6 CANNED GOODS D. S. Gasoline... @15
RW: chee ce ener seer ee Applies Gas Machine ao @c&
— 3%. Standards . @1 06! Deodor’d Nap’a @121
L g| Gallon .....-.- 3 20@3 50| Cylinder ....... 23 assy.
OO 6 sees ese e- as cae. @
ee 2 Th. 4d cos 99 Black, winter . 844@10
ms. gi Standards zallons —- @5_ 00
6] Stand: ards gallons CEREALS
Matches .......---+::: : ac ee
Meat — eas Bi Baked ........---. 85@1 36| pear Food Pettijohns 1 90
Sr tceees Lo. 6| Red Kidney 85@ 9%] oream of Wheat 36 2tb 4 50
‘ tard a, Simiwwing ......-.-.-- 70@1 15 uzz-U-See, 36 vkgs, ..2 8d
— Wax 60. 75@1 25|post Toasties T No. 2
BI b “i 24 pkgs. ee
Mute ...--+. ” cee eee 11 Standard _ uiged 1 3h Post “Toasties T No. 3 {tie
Goation ....-5.s-e-+* 6 50 pk none |
° - Noein pon t p
6 gg co ON aay cos... 1 96 |
(tops . «+ -- «+--+ es 2b. cans, spiced ....-- 1 90 oe — aot aaa
er Malta Vita, 36 1b. ....2 85
Pipes 7 oe 6| Little Neck. 1fb. 1 00@1 25] s7,5)-Flake, 24 1b. ..2 70
te 6| Cittle Neck. 2%. @1 50] binkbury’s Vitos, 3 dz. 4 25
Playing Cards .....--- 6 Clam Bouillon oe Health Food
teen 6.4... eek 6] Burnham's % pt. ..... 2 Bh) Se OM eee ese 4 50
Provisions eee we see. 6] Burnham's pts. .....-. 3 75 saxon avheat Food, 24
Burnham’s qts. ....--- 09) DpKgs. ..-+sse-eees
i oe 7 Cherries ce Shred “wreat Biscuit, . ol
Rice .......-------++-- 7] Red Standards eid wee
S r : v @ 0| Kellogg s i'oasted Corn
een n7| White ....-.---- @1 4 ceten Oe pce tn oH 2 8)
Sal Soda ee oe 7 . Corn 90@1 00 Vigor, = ose ert ae ae : ie
See. 7 Bir 5 oes 904 | Voigt’ Cream ea
Salt Pe 1) Good .........-. 1 00@1 10 | Zee 20 Bib. eee eeee sd 10
OS 28 oes ee ee aes > 7 mney | .....----- eee tks :
Shoe Blacking «++ --- : French Peas Rolled Avena, bbls. ..4 25
Snuff .......------+++: 8] Monbadon (Natural) _|Steel Cut, 100 tb. sks. 21.
Maan .....---+--4----=- 8 per dOZ. .....--..-- 45 coon hl 4 00
Soda .....--eeeeeeeeeees 8 Gooseberries Monarch, 90 ib. sacks 1 85
Spices .........---+.-+: ca ie 6 00|Quater, 18 Regular ..1 4%
oe ere : Hominy 6: Quaker, 20 Family ..4 00
ee eet tere n ee Standard .........---- 5 Cracked Wheat
a we 3%
a T 8 ROW. 60. - 3s eet ees ‘= 24 9th, packages 25
Re keseiteeeeases Be 25
Beene reer een oes : Peak aa 2 75 CATSUP J
MOTE wna nn ne a es ee ees 9 Mackerel Columbia, 2 pts. ....- ‘2
Mustard, lib. .......-- 1 80| Snider's pints ....-..-.. :
” ore 2 30| Snider's % pints ...... 1 33
Vinegar ........-...->- Tae 1h oo... i 80! CHEESE ns
Soused, 21D. ..-..---+-- D ome... Ld .. 5b
w sot i eee -1 50 De nica @1T
“Wicking .........+--.+> 9 meio 2D. .-<+--s+6-- B80 jersey 1... a1
a 10 Mushreoms Warner. .......-- @li
iiusaecitin landline ie Hotels ........-- @ 17] Riverside ....... @17%
Buttons, ie .-- S itcas ........-.- @19
ttons, Is @ 23|Leiden .......... @15
Yeast Cake ........... 19!Buttons, 1s ------

 

 

5

 

 

Champagne Wafer .. 2 5@
Per tin in ee

MOPrDetto  . 2. seca eee os 00
IDIBCR 4. a 1 75
HPORUINGD oc oe esses 1 50

Bent’s Water Crackers i 40
CREAM TARTAR

Barrels or drums 33
Boxes —..;.:.. Seek 34
Square CANE 2... 6. 36
Fancy caddies ....... _ a
= FRUITS
Apples
Sundried ........
Evaporated ......
Apricots
California .. 2.2055 12@15°
Citron
Corsican 22.20... @15
Currante
Imp’d 1 tb. pkg. @ 9%
Imported bulk @ 9%
Peel
Lemon American 13
Orange American 13
Raisins
Connosiar Cluster ....3 25
Dessert Cluster ...... 4 00
!oose Museatels 3 er,
Loose Muscatels 3 cr. 6
Loose Muscatels 4 cr. 6%
lL. M. Seeded 1 th. 74%@8
California Prunes
L. M. Seeded, bulk - 7%
Sultanas, Bleached .. 12
100-125 25tb. boxes..@ 6%
90-100 25tb. boxes..@ 7
89- 90 25tb. boxes..@ 7%
70- 80 25tb. boxes..@ 8
60- 70 25tb. boxes..@ 9
50- 60 25U. boxes..@ 9%
30- 40 25U. boxes..@11
%4c less in 50Tb. cases
FARINACEOUS @oOoDs
Beans
DPricd dima. 350). 6%
Med. Hand Pk’d ..... 2 25
Brown Holland .......2 96
Farina
25 1 Th. packages ....1 50
Bulk, per 100 Tbs. ..... 3 50
Hominy
Pearl, 100 tb. sack ....1 75
Maccaroni and Wermicelli
Domestic, 10 Th. box .. 60
Imported, 25 tb. box ..2 50
Pearl Barley
OReStGM foes os. 2 75
HARDING 52.0665... 3 65
Peas
Green, Wisconsin, bu.
Green, Scotch, bu. ....$ 50
Split, ee ei eee case - 04
Sage
Mast India... 3... S. 6... 5
German, sacks ..... 5
German, broken pkg.
Taploca
Flake, 10 OTb. sacks... 6
Pearl, 130 tbh. sacks .. 4%
Pearl, 24 Ib. pkgs. . 1%

FLAVORING EXTRACTS

Foote & Jenks
Coleman Vanilla.

No. 2 size............14:00

No. 4 size....... +224 00
No. 3 size...... e000 286.00
No. 8 size...... oeeee 48 00
Coleman Terp. Lemon
No. 2 size..... peeccec BOD
NO. 4 size... ........ -18 00
(Wo: 3 Size... 0... -.-21 00
iNo. 8 size......:.....86 00

Jaxon Mexican Vane
0Z. Ova
oz. oval
on. Mat ........
Of GRE .... 2... - 108 00
Jaxon Terp. Lemon.
OZ, OVAL ...6sececcis cdl BO
oz. Oyal ..... mo .
OZ Hat 6.8 oa,
oz. flat
Crescent Mfg. Co.
Mapleine
OZ. per doz... .2 4... 3 00
GRAIN BAGS
Amoskeag, 100 in bale 19
Amoskeag, less than bl 19%
GRAIN AND FLOUR
Wheat

 

COmne COmL

to

Red
White

Winter Wheat Flour
Local Brands
Patents 050.0 sos. la
Second Patents
Straight... 2... ss ae
Second Straight
CAA i e,
Flour in barrels, “B5e per
barrel additional.

Lemon & Wheeler Co.

1 0 Rie Wonder ks cloth 5 25

Limburger ....... @17 |Cocoanut Brittle Cake 12
a trees 40 oe Cocoanut Taffy Bar ..12
Bee ......2
oko eo a @13 Cocoanut Bar ........ se
CHEWING GUM Coeoanut Drops ...... 1
American Flag Spruce = Cocoanut Macaroons ..18
Beeman’s Pepsin ......
Adams’ Pepsin ........ 55 | Cocoanut Hon Fingers 13
Best Pepsin ........... 45 | Cocoanut Hon Jumbles 12
Best Pepsin, 5 boxes ..2 /Coffee Cake ........... 10
— = aa + ——- =. feed .....41
rgest Gum ae mp oecerseccees
Ben Gen 6.02.55 ils oc 55
“oe “ie Breath Perf 1 0¢| Oimner Biscuit ....... 25
Wucaten+.....:..2-..-.- 55| Dixie Sugar Conkte 9
Bpearmint .-.......... 55|Ramily Cookie ...... 9
CHICORY Fig Cake Assorted ...12
a et ee eet 12
Waele 6. 5| Florabel Cake ......... 12%
Francis 2.........0-.° 7’ Fluted Cocoanut Bar 10
meneners <.i2......-.- 6 Mrostea Creams _..... 8
CHOCOLATE ’ Frosted Ginger Ggokie 8
Walter Baker & Co.’s
German’s Sweet ...... 22] froste’ Honey Cake a
Premium .......... nanc Bal trait tunch feed ....: 1
Caracas .......-.es- . 31/| Ginger Gems ....... 8
ee “: Lowney Co. . Ginger Gems, Iced.... 9
remium, \s ...... cas
Premium, %8 ...... 11. 30|Graham Crackers .8
CIDER, SWEET Ginger Snaps Family 8
“Morga ns” Ginger Snaps N. B.C. 7%
Regular sare 50 gals 7 50| Ginger Snaps N. B.C.
Trade barrel, 28 gals 4 = Suware ......23... 55. 8
% Trade barrel, 14 ‘gals 375 Hippodrome Bar .... 12
Boiled, per gal ....... - 60 Cake N. BG 12
Hard, per gal ......... 20 | 2one i e, ie ae
COCOA cae ii ica 3
Meeker s |... geek. 7 Honey Flake . oe 2%
Cleveland or ee ane cae 35 | Household Cookies ... 8
Colonial, %4S .....-+-- Household Cookies Iced 9
Wolonial, 445 --...:.-.- . {mperial ......... es
PppS 26.25). 255..0. 2! Jersey Lunch ....---.- 9
Pruyier. ....-.--5.....-. 45 bi Miged
lipwney, 4668 .....-.2 4. 36 edad Kline. -
Lowney, 4S .......-.-- SO raadie 2
Lnwney, GS .....-..:- Big eee
Lowney, 15 .-........ 40 Lemon Biscuit Square 3
Van Houten, Sve eeee 12 Lemon Wafer es 1
Van Houten, 2 oe. . Lemonn ..............
Van Houten, %s ...-.-. 40lngarw Ann ._......
Van Honten, 1S ......- 12 Mary Ann. Wainuts “
Webb Pee eee cae =. Molasses Cakes ....... 8
Wilber, ‘BS Cee eee = Molasses Cakes, Iced 9
W a Molasses Fruit Cookies |
Dunham’s \%s & Ks 26% Mottled Square .......10
Dunham’s Xs ........ 27 | Oatmeal Crackers ..... 8
Dunham’s 4s ......... 28 Orange AOR incu cas ,
Balk... cee cccr sen e Penny — ee :
FFEE Peanut Gems .........
cor aa. ues es ;
MAUMNON oo cen oe 10@18% | Pretzelettes, an
Fein . 5 ee on Preizelettes, Mac. Md. 8
MonGIee, 2... 66k. cece 16 Raisin psig eee. 7
Sede ebec les eaeeee 20 Raisin Gems ..........
sey Santos nevere, Assorted ..... 14
aween ......--5 12@18% | Rittenhouse Fruit 10
MRE eee 14 Biscuit ........ :
= pes Socke cb eae " ae
os SE ail a ae as Scotch Cookies ....... 10
Peabe
fagg ie aagae d Spiced Currant Cake ..10
Maracaibo 1g | Sugar Fingers ........ 13
ge 19 Sultana Fruit Biscuit 16
CHOIGD cbc clashes es Spiced Ginger Cake .. 9
Mexican 16% Spiced ase soi Cake Icd
Cnolee ......5.--.)..-- Sugar OB oes ce cs
Fancy ..... bceee cesses 19 Sugar Squares, large or,
Smal | ...k 5. bee esee
Choice orptenale ...15 | Sunnyside Jumbles ... *
are ay SUDCTGA - 25)... oes esc s
ee Java a oer ace? Fingers 25
CAM accccesecvesssese Su r m poole oes.
S African ......-- Vanilla Waters ne 7
eee ee eee WHANGMEY -=...--5.5-.2.
P GO 2. oboe ee $i
Mocha In-er Seal Goods
Avabian ........--:--.> 21 per dos.
sy oe a . : asheet one see eeess ; =
w Yor asis ANIM 226 oleae
“rating a pol ait os als a . . Arrowroot nieaigg 1 -
ces bls meee oe 2 eo Athena Lemon ake .. }
‘McLaughlin’ s XXXX Baronet Biscuit ...... 1 00
McLaughlin's XXXX sold| Bremner’s Butter
to retailers only. Mail all Waters 0 oo us 1 00
orders direct to W. Cameo Biscuit ...... 1 60
McLaughlin & Co., Chica- Cheese Sandwich reel oe
0 Chocolate Wafers ....
Extract Cocoanut Dainties ....1 00
a Ye _ boxes 1 : Faust Oyster ......... : _
Felix Bross ...-..--- Fi Newton <......2.:.
Hummel’s foil, % gro. 85 a. O’clock Yea 4 00
ae s tin, % gro. 1 43) Frotana ..........--+. 1 Gv
RACKERS. Ginger Snaps, N. B. C. 1 0
National Biscuit Company Graham Crackers, Red
hig Label ocease eee 1 90
Lemon Snaps .........
|N. B.C. Sq. bbl 644 bx 6 | Oatmeal Crackers ....1 0@
Seyraour, Rd. bbl 64% bx 6 Old Time Sugar Cook. 1 06
i. Pecasay 6 val sino Biscuit ..... 1 .
N. » boxes ....---- Oystercttes ...........
bite oe a oa Sob. oe = Pretzelettes, Hd. Md. ot oe
Saratoga Flakes .....-. Roval Toast 2.2)... 2.5
Zephyrette ........---- 13 | Saltine Biscuit ...... 1 00
Oyster Sarutoga Flakes ..... 1 60
N. B.C. Rd. bbl 6% bx 6 | Social Tea Biscuit ....1 00
Gem, bbl, 6% boxes ....6 Soda Craks, N. B. C. 1 00
Faust herr cir 8 Soda ems. Select 1 o.
wee ocas. S$ S Butter Crackers
Te (eee eae - aultona — oo 1 =
AtiAntiCcS =;.-....-.+-- iTneeda igcult = =—§
Atlantic, Assorted - 12 Uneeda Jinjer Wayfer 1 @0
Arrowroct Biscuit ....16 (Tneeda Lunch Biscuit 6¢@
Avena Fruit Cake ... 12 | Vanilla Wafers ...-1 00
vedere Bd nee: te Water Thin Biscuit 4 ”
umbie CO we ccccccecs Zu Zu Ginger naps
oe. a ° a ae * : PMieneeK «26s. ase e
wheels 5 : :
! Special Tin Packages.
Chocolate Drops ...... 6 si
Choc. Honey Fingers 16 a Per —
Circle Honey, Cookies 12 | oan ag I He
cee Pee, | satires. te |--- ie

Big Wonder %s cloth 5 25
Worden Grocer Co.’s Brand
Quaker, paper ....... 5 10

 

‘ Eclipse

Quaker, cloth .........
Wykes & Co.

rene eres

 

November 9, 1910

MICHIGAN TRADESMAN

 

45

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1
6 7 8 9 10 11
Lemon & Wheeler Co. POTASH Se
White Star, s ST dice 4 08 tens oa “ne 10m. cans, % dz. in es. 1 63} Splint, small eisae aes 2 7b| “alfakin. cured No 1 14
White Star, %s cloth 6 00 PROVISIONS or ng oa o bc |ateth cans, 2 dz. in cs. 1 76 Willow, Clothes, large % 25 Calfskin, cured No. 2 12%
White Star, %s cloth 5 90 Barreled Pork Meas, 10 tha. ........ oe ee et ae ee Se eT Pei. cs
Werden Grocer Oo. Clear Back ........- @4 00| Mess. & IDs. a 1 En | aly Pure Cane | Willow, Clothes, mem 4 25 | Old Wool ee
American Eagle % clh 6 10|Short Cut -.........-- 23 75|No. 1, 100 Ibs. ......- ae Gee ea, ~ Wire mit of Gvale ee cee en 50@ 7
a5 He Gin & Short Cut Clear .... 23 fin, ¢ eae 8 60 | a lea a ~ ike ona yal i 80 Shearlings ....... 40 «
Milling Co. Brands. Po a = pd 1, 10 Ibs. plo aas 1 70| “TEA 7 i i. see to crate ..----S6lae 3 Tallow
urity, Patent .......-. 5 20| p; Pee es 2 as eases ee v 11 Ib., 250 in crate ........ 0 Wr nee tes a
Seal of Minnesota ....5 80 Pie armiy 0 oF - Whitefish Sundried ~~ wcmiaat a i 0 ih ponardh 3 No, 2 ........... $ ‘
Wizard flour ........ eet 26 00) | No. 4. Wo. 2 Pam ig. aca encice « MMSE S a dee in crnte -.....-- ;
pat eee : ried, choice -.30@83 4° +» 200 In CRRLO «1.52055 40) ae Wool
Wizard Graham ....... 80 Ory Salt Meats 100 Ibm... -...- $15 Sh isiausa  ¢. vi@sels tb., 260 in crate ...... 50| Unwashed, med.
Wizard Gran, Meal ...3 80 S P Bellies ......-.--- ig oe aca aah 5 25 1 90) Reguiar * castes a : Churns Unwashed, fin g =
Wizard Buckwheat ..6 00 Lard si = lea 2 = Regular. ches. 30038 Barrel, 6 gal.. each ..2 40| Standard Twist ”
RY@ seeeeee esses eeses 4 50|Pure in tierces ....... 14 lia p ene 92 48) Regular, fancy ...... 36040 aaa to oe eh. UC :
Spring Wheat Flour Compound Lard ...... 1034 SHOE BLACKING Basket-fired, medium ..30 Clothes Pins Jumbo, 33 Ib Cass
Roy Baker’s Brand 30 Ib. tubs ....advance Handy Box, large 3 dz 2 50| Basket-fired, choice weer Pores Mose. ie HM 6 cosas so. we
Golden Horn, family..5 90|%@ Ib. tubs....advance %|Handy Box, small ....1 25| Basket-fired, fane soos <4 men, & gross ......-. 50| Boston an. 16
Golden Horn, bakers..5 80 50 Ib. tins..... advance | Bixby’s Royal Polish 85|Nibs ....... 7 aa 44% inch, 5 gross ....... 55| Big stick, 30 oe
Wisconsin Kye ......-. 4 41120 Th. pails....advance Miller’s Crown Polish So \Giftines .......... . sate Cartons, 20 2% doz. bxs..60 Mi . ome
Judson Grocer Co.’s Brand/10 Ib. pails....advance % SNUFF iPannings ......... 14 Egg Crates and Fillers Grocers xed Candy
Ceresota, %8 .....---- ¢ 4-| & Ib. pails....advance 1 |Scotch, in bladders .....37 Pen eee e 15} Humpty Dumpty, 12 ds. 20| Competition ".\” tt,
Ceresota, 48 .....+..: 6 30| 8 Tb. pails....advance 1 | Maccaboy, in jars -...... 88 | etieus ge), gal No. 1 complete ........ Mite {testes 8
Coosde 6 20 Gmoked Meats French mappie in jare ..4% |} a4 yune, me Fa ....... 28!No. 2 complete ........ pd (C5 -eellaee « &
Lemon & Wheeler's Brand | Hams, 12 Ib. average..18% SOAP doy choice ........ 82| Case No.2 fillerslésets 1 35|Royal ...//7777/""""* - %
Wingold, %S ......+.-- 6 75|Hams, 14 Ib. average. .18% J. S. Kirk & Co. ee 40@45| Case, mediums, 12 sets 1 18| Ribbon 1.” teeeeeee oD
Wingold, 48 ........-. 6 65| Hams, 16 tb. average..184%|American Family ..... 4 Dicccaee medium ..25@28| Faucets — 10
Wiecid A oii soe 6 63| iams, 18 Ib. average. .18% | Dusky Diamond, 50 802 2 30 | Lingsuey. eholee ......., 80) Cork, lineu. 8 in..... qeut Page te “~ @
Worden Grocer Co.’s Brand| Skinned Hams ......... 29 |Dusky D’nd 100 6 oz 3 80 ngsuey, fancy 40@46\Gork lined. 9 mm........ 0) '@O@er ..........- toes 8%
iaurdl. ie loth ....-6 20| lem, dried beef sets ..16%/Jap Rose. 50 berm --.-- 26)... ‘ore Myson Cork lined. 1 in....... 9o| Kindergarten .."**" ee
Laurel, %s cloth ....6 10| California Hams ..... 111,|Savon Imperial ....-.. g nn|Choice ............066- 3 Mop Sticks French Cr meat tseece Ie
Laurel, %&4s cloth 6 0u} Picnic Boiled Hams ..15 White Russian ...... © BGO EANCY «+e eee eee eee .40@50/Trojan spring ..... g)| Star .. sevcccce &
Laurel, %s cloth ......6 00| Boiled Ham ........... 22 |Dome, oval bars ...... 3 00; .,, Oolon Eclipse patent spring g5 | Hand Made Cream” 4
Voigt Milling Co.'s Brand Berlin Ham, pressed ..11 |Satinet, oval .......-. 2 70| hermosa, fancy ..... 45@60| No. 1 common sv | Premio Cra Cream ..16
Voigt’s Crescent ...... 5 6v| Minced Ham .......... 1]. |Snowberry, 100 cakes 4 00|4moy, medium ......... 26|No. 2 pai. brush holder 85| Paris Creams Bea mn, i
Voigt’s Flouroigt .... 5 6v Bacon 2). 5.5055 04... .- 21 Proctor & Gamble Co. Amoy, choice ...... sees 12%. cotton mop heads 1 40 om San Bene i
Voigt’s Hygienic Sausages Lenoe (600002. 02 02. 35 Engiish Breakfas ideal No. 7 85) G Fancy—in Pai
“eta eee es 5 00; BOIURRA --.---.55+-- +s 9 |Ivory, 6 OZ. ......ee0e- 4 j0|Medium = ..........4. ol a Gypsy Hearts... *
Voigt’s Royal ........ soso 5 livery 10 Ob ...+.5---: BS oi isesee conse 30|2-hoop Standard oe) ro a soe i
Wykes & Co. Frankfort ......-.--- Ta NR eect cen ses lil'g Bo; Mancy .........-.0.0. 40@45 | 2-hoop Standard 2 an|, vise Squares
Sleepy Bye, %s cloth..6 50| Pork ......---..-+-++s il Lautz Bros. & Co. india 2-wire Cable 8 eel geet, TREE sence
Gee Gee Ge ees. 5 48 OME «5+: --- +--+ ii |Acme, 30 bars, 75 Ibs. 4 00|Ceylon, choice ...... 30@35|3-wire Gable ........ 3 90| Saltea pants -.... ;
Sleepy Hye, $* eae 6 an Temas ......,....-.. tn |Acme, 25 bars, 75 Ios. 4 00|PANCY ..+.s esses eee 45@50} Cedar, all red. brass ..1 25 Bre OE ones
Sleepy Eye, %s paper.6 3u|Headcheese .......... 9 |Acme, 25 bars, 70 Ibs. 3 80 TOBACCO Paper. Eureka ""2 35 cen ent Kisnee -.77°"40
Sleepy Eye, \%s paper.6 30 re Acme, 100 cakes ...... 3 60 Fine Cut ee 2 70 San Blas Ga "or
Watson & Frost Co. Boneless (2....52.3... 14 00|Big Master, 70 bars ..2 Sy Ot ......-.5,.--.-.-- o”””m™hlU CU Lozenges, plain ._°""* 1a
Perfection Hiour 23... 5 69| Rump, new ........-. 14 00|German Mottled ...... 3 35| Hiawatha, 16 oz. ...... 60) tian Teethpicks _ | Lozenges, printed ||" “18
Tiv Top Flour ....-... 5 20 Pig’s Feet Gorman Mottled, 6 baa 2 36| Hiawatha, 1 os. ....... A Fes indy gel 2 60|“hampion Checolate ” ‘ia
Golden Sheaf Flour ..4 75|% bbls. ............... 1 @0|German Mottled. 10bxs 3 25|No Limit, 7 oz. ....... eee 2 7| Eclipse Chocolates.” "44
Marshall's Best Flour 5 90| 4 bbis., 40 Ibs. ....... 2 00|German Mottled, 25bxs 3 20/No Limit, 14 oz. ...... oer 1 60 | @ureka Chocolates...’
Perfection Buckwheat 2 50 tee. acces 4 00| Marseilles, 100 cakes ..6 00;Ojibwa, 16 0z. ........ See te t 60) Quintette Chocolates “24
Tip Top Buckwheat 2 40 1 GbE... Ee ealeuneys 9 00| Marseilles, 160 ckes 5ce 4 00| Ojibwa, 5c pkg. ...... 1 85} _ Traps _ | Champion Gum Dro "
Badger Dairy Feed 24 00 Tripe Marseilles, 100 ck toil 4 00|Ojibwa, Ge ............ 7p mouse. wood, ¢ halse.. ane Drops .. -
Aielca Foose Wood ..28 (Gio, ZUG c+: -- =: g0| Marseilles, %bx toilet 2 10| Petoskey Chief, 7 oz. ..1 89 Mouse, wood, 4 holes.. 43|1emon Sours ‘111 11" 1¢
Retr Chen 7. ee ee 1 60 A. B. Wrisley Petoskey Chief, 14 oz. 3 10) uouse. tin, § be holas.. 70) tmperinis ............ "
Hoyle Seratch Feed ..1 65|@ DO. 80 Bs. .-.-.- $00) Good Cheer .........-- ee ee ee el eee en lial. Cream’ Opera’! 1
Meai Casings Old Country. .........-. 3 40|Sweet Cuba a... 5 60 a 0 a tl ae gu| ital. Cream Bon B ate
Moled 61004224... 3 go | Hogs, per Ib. ...--.---- 32 Soap Powders lGweet Guba, 10c .....11 10) We 3 oe ne9s? 76|Golden Wafties .." 2
Goiden Granulated _..2 30 Beef, rounds, set ...... 25|Snow Boy, 24 4Ibs. .... 4 00| Sweet Cuba, 1 Ib. .....5 00 ; Tubs ; Red Rose Gum Drops
St. Car Feed screened 23 00| Beef middies, set .... 80/Snow Boy, Ge .. 2... 2 40|Sweet Cuba, 16 oz. .... 5 00 720-in. Standard, No. 1 7 68) Auto Bubbice “au
or Cas roe bee’ © pice, per Gunde .... 90|Snew Boy, So ite ....3 Me Ewece fo ome 3 he eee ois  heieee a oe
Corn, cracked ....... 22 OUl, _Uncolored Butterine Gold Dust, 24 large ..4 50 Sweet Burley io i6-i Standard, No. 3 6 50) jig cy in 51d. Boxes
Corn Meal, coarse ..22 vu Solid dairy ..... 10 @12 Gold Dust, 100-5c ..... 4 00;|Sweet Mist ip a... 5 70 2u-in. Cable, No. 1 ....8 @ pu shioned Molas-
Corn Meal, coarse --22 0|Country Rolle ...10%@16% | Kirkoline, 24 4b. .....3 30\Sweet Toa alia Gil ca Ge: -coed Ol oranes Taian ei
Middlings ........... 26 00 Canned Meats Pearline |... sees 3 75! 'liger, % gross ee Cable No. 3 ....6 00| ;Crage Jellies ..... -
Buffalo’ Gluten Feed 33 00| Commed beef, 2 Ib. ....3 40 |Soapine ...:.......-.- 4 10/Tiger, 5c tins ......... al eRe et ents de 22) id Fs SOMES son ens
cones asks Carina beet, 1 Gy. ...-1 90 @avnitt's 1776 ....-.-- 3 75}Uncle Daniel, 1 Ib. .... ri eek et poli eg ea 9) houns anes Marte-
Wace & Co. Roast beef, 2 Ib. ...... 2 eee |... ot or ia | ea ae 3o| , found drops ...... 60
OB ined Med 260 a 1 OO | AmnOue eS 5. ... sees: 3 70 °C Washboards __lChamaue ae Oe
O P Laxo-Cake-Meal 33 00 Potted ham, %s ...... 50) Wisdom .............- 3 80;}Am. Navy 15 on 27 Bronze Globe ....----- 260) FF oe Choe. 6
Cottonseed Meal ..... 34 Bu Potted ham, 48 .-.-..- 90 | Soap Compounds Drummond, Nat Leaf, ere secs ee "ss" = H. M. — Drops 1 10
Ghiten Bead ..:......28 60 Deviled Ham, %s .... 50/Johnson's Fine ....... 5 10} 2 & 5 Ib és Double Acme ...---++- 3 75 D, _ (ee Lt. and
Beaman Gening (11 28 00 Deviled ham, %s .... 90/Johnson’s XXX ....... @ Bitiwceaunenud Net Leaf. Single AcMe ..--.+.-++- 319) Bit mim NG UF .......3 1
ee a tan Héca a: 0 | Cen mee. Be --- CB Nine Ga es 3 30 | aa... 95} Louble Peerless 3 75| Uitter Sweets, as'td. 13
pyre ges Te gical aad 24 OU Potted tongue, 38 .... 90) Rub-No-More ......... -eo a: 37| Single Peerless 3 25) {7 iant Gums, Crys. 66
Gate RICE : Scourig oe $7 | Northern Queen ......3 25) | A. Licorice Drops. .90
Michiman eee... O66 Baney ...:..).... 7 g 7%| Enoch Morgan's Sons. /Big Four .......s0+ 31 Double Duplex ....... 3 00| -Ozenges, printed ....65
Less than carlots ..... 380 Ue0AO .........+- 5%@ 6%4|Sapolio, gross lots ....9 00Boot Jack ...-++++++-- 86 ea see ce seasss se48 2 76 tan plain ....... e
can Broken .......... 2%@8%|Sapolio, half gro. lots 4 50/ Bullion, 16 PO setae : 46 Universal ...-.-+-+++-- 3 00 oo teeeeee sca, OO
Garlote 000 e404. 66 lea, ee DRESSING Sapolio, single boxes..2 2)\Climax’ Golden Twins .. 4 _ Window Cleaners Go sett oeesee - &
ieee then casos 0. ot bee pint ....2 25)Sapolio, hand ......... 2 25)bays Work Ot gee ee ret roreet ss wooed Go| ream Bar ......... @
Hay Columbia, 1 pint ...... 4 00|Scourine Manufacturing Cobperby ...............-. SLLd4 im, woe eee e cece eeeees 1 8 i M. Peanut Bar .. 6@
me... 16 Durkee’s, large, 1 doz. 4 50 Scourine, 50 cakes 5 oe Ste a 23H1G im, ..--eeeceeeeeeeee 2 30 ae Made Crms 80@9¢
oo de small, 2 doz. 5 25|Scourine, 100 cakes ..3 50IGit Edge ...........-- a Wood Bowls Sten Waters ..... &
MAPLEINE Snider’s, large, 1 doz. 2 35 SODA Gold Rope aa 58 13 in, Butter ....+-++- 60 Wi DG Hock ..... «« &
2 on helen, Gee dun. 3 00 Snider’s, small, 2 doz. 1 35|Boxes ....-..+.e-+++0+5 Milo nae hth. in in. Butter ....----- 2 26) Wintergreen Berries  6@
MOLASSES SALERATUS Kegs Bnglian .......- 4%1G. O be, - ++ 00/17 in. Butter ..........4@ a Time Assorted 8 15
uae Goes Packed 60 Ibs. in box. SPICES es ee 32/19 in. Butter ....... "5 90| Buster Brown Good 8 5@
in oo eee. Arm and Hammer ....3 00 Whole Spices G TW WISE «.seeeee 46| Assorted, 13-16-17 3 00 Up-to-date Asstm’t 3 76
GCheice os 35 RPS anes ee 3 00/ Allspice, Jamaica ..... 48 liforse Shoe .-.....-.-- 43 Annorteg, 38-20-% oR) Ten cae ee
cae i aaa Ua ean $e | Dwight’s Cow fo l.65... 3 00|Allspice large Garden 11 j|ijoney Dip Twist ..... : WRAPPING PAPER rc Strike No. 3 .. 6 0@
SS ee B21 Bee aeeeeeesseceeees 3 00|Cloves, Zanzibar ..... fe 45/Common straw ..... 2 |°SD Strike, Summer as-
eal te ae ee Standard ............ 80| Cassia, Canton ....... 14 (5 - ay sete ee eeeees 40|Fibre Manila, white ..3 |, Sortment ........ 6 1§
MINCE MEAT ee "30DA. . agp er doz.... 25° |Keystone Twist ...... ‘6 vag pee apse To a tne
Per case (oo... Fr inger, WICH .scese 9 ee eS NO. Mania ...-++++e+>
aan 2 85| Granulated, bbls. ...... 80|Ginger, Cochin ........ ug oo sé ane peaesenes 48|Cream Manila .....+++- 5 | cue - Corn
—_n eno. ee Granulated. 100 Ibs. cs. 90|Mace, Penang ........ 50 galt mon Hol ...-- 58} Butcher’s Manila --osa0h | Gieaten ae Cea oe” 8m
oe pegs ae paras $0 | Mixed, No. 1 ......... er 28| Wax Butter, short c’nt 13° | pop Cor pkg. co 8 60
cue tat oie i bee .... 9 | Mead, Ba 2 .......-. Pg copa A ae 40| Wax Butter, full count 20 en a ae
Bulk, 2 gal. kegs 95@1 05 Gumute 4 Mixed, 5¢ pkgs. doz.. 45 | piper Heidsick ........ eee 19 |On My 1000 -.2222-8
Bulk, 5 gal. kegs 90@1 04/100 3 aoe sures mia an ote et = zedicut pe al ee 38 Mi ‘eon TT ee aa ei lies
Stuffed, es . eeeeeeee utmegs, . a a Ly + teens Magic, ‘ ae ; Cough Dr
oa : “= mee = 60 6 Ib. sacks ..... ...2 %| Pepper, Black ......... 14 Red Lion fete es 30] sunlight, 3 dow. .....-- 1 OV} Putnam jan aa ca
ee ee 5| 28 10% Tb. sacks 210| Pepper, White ........25 Sherry Cobbler, 10 oz. 26| Sunlight, 1% dos. ..... 50| smith Bros. “18
a ae 251 ke th wacke ©... 0.00: 32| Pepper. Cayenne ‘Titi "eg «| spear Head, 12 oz. .... 44] .cast Foam, as. ie hlUCLC —
li gas iacepaamai 25 oS tb sacks .........- 17| Paprika, Hungarian .. rooted 3 va 44| yeast Cream, 3 doz...1 Ov i NUTS—Whole
woe te Bee ee Pure Ground in Buik spear Head, 7 02-33) oo aes a. 8) ee i...
Tuasn 16 ok 1 35 . dairy in drill bags 40| Allspice, Jamaica .... Square Deal ......-++- 28 FRESH FISH Almonds, Drake ......
; a 5|28 tb. dairy in drill bags 20| Cloves, Zanzibar 9g Star wee eee sence ee ee ees 43 Per Ip.| Almonds, California sft.
on Saw et a 7 Solar Rock oo Ga... & eee ee -----:- 37] Whitefish, Jumbu ...-16 ae 105 ones
a —— * 15 56 Ib. pie re a css 24|Ginger, African ...... 12 a ae uu eeecees za Whitefish, No. 1 ...--- 12 ae 13@13
Queen, Mammoth, 28 cinta e Une ...... tl mecial mee ae. | remmee Gat... 8 emer gg eee —
ou ea bak - 25|Medium, fine ......... 95} Pepper, Black ........ ma.....lUlw __ | Herring ..----+---+++ 7 | Walnuts, soft shell 16@16
a. | 4k so Pepper, White ........ 18 pbc 7 oy De eee = Bluefish ....ee sere ees 14% bi oregon Pngyr ae -- @15
Hardwood Tooth Picks 2 00| Large whole .... 7 Panik Fees <2 jute, 2 a aa i4 a ee eee 3 Pecans Med. ae ue”
ee 85|Small whole ..... @ 6% | oP® STARCH ee eek coarse es ca dinen see, io |tecans, ex. large .. @14
PICKLES Strips or bricks 742@10% Corn Flax, medium N ...... 24 | Haddock .... ..----+- s |Pecans, Jumbos ... @16
dees Pollock ....... @6& |Kingsford, 40 tbs. ..... 71, | Wool, 1 Ib. oo. @ | @tekerel |..-.- 4-----. 12 | Hickory Nuts per bu.
Ss Halibut Muzzy, 20 1tb. pkgs. .. 6% VINEGAR Pie seas 9 OhiO, DOW .eececece
Medium Strips 2... cece eee eeeeee 15| Muzzy, 40 1th. pkgs 5 |State Seal .......+--- 13 Perch .....-----+«-+«¢ g |Cocoanut# ..........
Barrels, 1,200 count ..7 50| “hunks ..........+...+- 16 sl ue Oakland apple cider ..14 | Smoked White .......13%| Chestnuts, New Yerk
Half bbis., 600 count 4 50 Holland Herring Kingsford Morgan’s Old Process 14 Chinook Salmon ...... 16 State, per bu. ....
5 gallon kegs ........ 2 25) ¥Y. M. wh. hoop, bbls. 10 00| Silver Gloss, 40 1fbs. 7: Barrels free. Mackerel ....-----+++:
Small Y. M. wh. hoops ‘bbl. 5 25|Silver Gloss, 16 8tbs. 6% WiCKING Finnan Haddie ......-. iad Shelled
Barrela 60000. oa. 00|¥. M. wh. hoops, kegs 65| Silver Gloss, 12 6tbs. gy, |No. 0 per gross ........ ad fHee Shad .....-------- Spanish Peanuts eo?
Half barrels .......-- 5 25|¥. M. wh. hoop Milchers Muzzy I No. 1 per gross ...... 4) (Shad Roe, each -.:-... Pecan Halves .... | @55
6 gallon kegs .--.----.190| Kegs ..-.---. 00s.  - No. 2 per gross .......50 |Speckled Bs Walnut Halves ...36@38
: 48 1Ib. packages ...... 5 per gross ....... 50 |Speckled Bass _.....--- Gihest Ml :
Gherkins Queen, bbls. ......... 00/16 5b. packages .. 4% |No. 3 per gross ....... 7 HIDES AND PELTS ‘aes a
ewe os. acs. 1 00|Queen, % bbls. ...... 475 |i2 61D. packages ....... 6 WOODENWARE Hides conte Se Se
Half barrels ....... ~ “Reeldueen, kegs .....-..-- §6/50%D. boxes ............ 2% Baskets Green No. 1 4 (See. Oe
5 gallon kegs ....... 15 Trout f SYRUPS Bushels ......-+-- es. 100|Green No. 2 ican Peanut
Sweet Small No. 1, 100 Ibs. ........ 7 60 Corn Bushels, wide band .. 1 18) Cured Me ices 13 | Fancy H P fone 7
peers De 50|No. 1, 40 Ibs. ......-- [28 $6! Gerrcia ...-..2..5...5. 3 Markel ...--eeeeee rere 40 | Cured No. 2 ais ae Roasted ....... ie
f barrels ......-.. 760 No. 1, 10 Ibs. .......... 9@ Half barrels .......... 239 Splint, large .......-.-- 3 60|Calfskin, green, No. 1 13 Choice, H. P
5 gallon kegs ........ 300 Ma L fbs. ........-. 76 20%. cans % ds. in cs. 1 75 Splint, medium ....... 3 0 Calfskin, green, No. 2 11 Oe dccdscsccac @s

 

 

46

MICHIGAN TRADESMAN

November 9, 1910

 

Special Price Current

 

AXLE GREASE

  

Mica, tin boxes ..75 9 00
Paragon ......... 55 6 00
BAKING POWDER
Royal
10c size 90
4b. cans 1 35
6oz. cans 1 90

1%. cans 4 80
sib. cans 13 00
5Ib. cans 21 50

 

 

Wabash Baking Powder
Co., Wabash, Ind.
80 oz. tin cans ......-. 3 75
32 oz. tin cans ...... 1 50
19 oz. tin cans .....- 85
16 oz. tin cans ...... 75
14 oz. tin cans ...... 65
10 oz. tin cans ..... 55
8 oz. tin cans .....- 45
4 oz. tin 35

cans ....--
82 oz. tin milk pall 2 00
16 oz. tin bucket .... 90
1l oz glass tumbler .. 85
6 oz. glass tumbler 15
16 oz. pint mason jar 85

CIGARS
Johnson Cigar Co.’s Brand

 

8. C. W., 1,000 lots ..... $1
El Portana ........-+eee. 33
Evening Press .....-.--- 32
Exemplar ......------++: 32
Worden Grocer Co. Brand

Ben Hur :
Perfection .....-+--+++++: 35
Perfection Extras .....-- 35
Londres .....---+--eeeeees 35
Londres Grand .....---- 35
Standard .......-.--+eeee 35
Puritanos ......----seeee 35
Panatellas, Finas .....-- 35
Panatellas, Bock .....-- 35
Jockey Club .......------ 35 |

COCOANUT

Baker's Brazil Shredded

 

10 5c pkgs., per case ..2 60
86 10¢ pkgs., per case 2 60
16 19¢c and 38 5c pkgs.,

per case ......... 2 60)
FRESH MEATS
Beef

Carcass ....-.-- 64%@ 9.
Hindquarters ... 8 @10%
Loins .......-.-- 9 @i4
Rounds .......-. 71%@ 9
Chucks ........- 7 @ 7
Paetee .------02-- @ *
Livers ....... ees @6&

%Ib. cans 2 50|
&%Ib. cans 3 75/7

 

Pork
ome .....--.--s- @16
‘Dressed ......... @11
Boston Butts @15
iShoulders ....... @12%
|Leaf Lard ...... @13
| Pork Trimmings @l.
Mutton
RPrAne  ... 1... @10
Lemne |. .2.. @12
| Spring Lambs @13
|
| Veal
\Sereass ......... @ 9
| CLOTHES LINES
Sisal
60ft. 3 thread, extra..1 00
|72ft. 8 thread, extra..1 40
|90ft. 3 thread, extra..1 70
|60ft. 6 thread, extra..1 29
|72ft. 6 thread, extra..
i
Jute
BOM ee es cs 75
ere ge. 90
ee 1 05
bo ee 1 50
Cotton Victor
BOM | ee 1 10
Oe oe 1 35
TOR eke 1 60
Cotton Windsor
Bem ccs. 1 30
BORE eae 44
DOR. cbc ese sce bee pibcie 1 80
ROM eee ee 00
Cotton Braided
BOM eee 1 35
OE eek eek 95
Bere. ce ee eee 1 65

Galvanized Wire
No. 20, each 100ft. long 1 99
|No. 19, each 100ft. long 2 10
COFFEE
Roasted
Dwinell-Wright Co.’s B’ds.

DWINELL -wRIGHT

re

 

White House, 1fb.
White House, 2b. ........
Excelsior, Blend, 1b. .....
Excelsior, Blend, 2th. .....
Tip Top, Blend, 1%b). ......
Royal Blend ........-.eeee-
Royal High Grade ........
Superior Blend
Boston Combination ......

Distributed by Judson
Grocer Co., Grand Rapids;
Lee & Cady,
mons Bros. & Co.,
naw; Brown, Davis &
Warner, Jackson; Gods-
mark, Durand & €o., Bat-

eececere

ee

tle Creek; Fielbach Co.,
Toledo.

FISHING TACKLE
iNo. 1, 10 feet ..-......- 5
iNo. 2, 16 feet ........+- 7
No. 3, 15 feet ...-----...
[Nh 2 16 fect .....-..--- 10
INo. 5, 15 feet ........... 11
No. 6, 15 feet ...-.--...-- 12
|No. 7, 15 feet ..........-- 15
iNo. 8 ib feet ......-...- 18
| No. ®. ab fect ..........- 20
| Linen Lines
inet _...------------- 20
[ahem «.......<-.------ 26
[Large ..--.-+.--------.. 34
| Poles

j
j

| Bamboo, 16 ft., per doz. 60

 

,ainboo, 18 ft., per doz. 80
GELATINE

Cox’s, 1 doz. Large ..1 80|
|Cox’s, 1 doz. Small ..1 00
Knox’s Sparkling, doz. 1 25
| <nox’s Sparkling, gr. 14 00
NeIsOIS 4.0.2. 5c55 se 1 50
| Knox’s Acidu’d. doz. ..1 25
Eo eon: 1%
Piymouth Rook ...... 1 3%

 

SAFES

 

Full line of fire and bur-
glar proof safes kept in
stock by the Tradesman
Company. Thirty-five sizes
and styles on hand at all
times—twice as many safes
as are carried by any other
house in the State. If you
are unable to visit Grand

 

{Rapids and_ inspect’ the
jline personally, write for
| quotations.

SOAP

| Beaver Soap Co.'s Brand

/

100 cakes,
50 cakes,
100 cakes,
50 cakes,

size..6 50
size..
size..
size..1 95

large
large
small
small

Tradesman Co.’s Brand

 

Black Hawk, one box 2 50
Black Hawk, five bxs 2 40
Black Hawk, ten bxs 2 25
TABLE SAUCES
Halford, large ........ 3 75
Halford, small ........ 2 25

 

 

Use

Tradesn.an

Coupon

 

> Books

 

 

Made by

‘Tradesman Company
| Grand Rapids, Mich.

 

THE 1910 FRANKLIN CARS

Are More Beautiful, Simple
and Sensible than Ever Before

Lowest

 

   

Our catalogue is ‘the Air Cooled, Light Weight, Easy Riding
world’s lowest market’’ : Ae
because we are. the

largest buyers of general

merchandise in America.

And because our com- . 2
Model H. Franklin, 6 Cylinders, 42 H. P
7 Passengers, $3750.00
Other Models $1750.00 to $5000.00

paratively inexpensive

method of selling,

through a catalogue, re-
The record of achievement of Franklin
Motor cars for 1909 covers no less
than a score of the most important
reliability, endurance, economy and
efficiency tests of the 1909 season.

duces costs.

We sell to merchants

only. List of these winnings will be mailed
on request.

The tgto season has begun with a

Ask for current cata- new world’s record for the Franklin;

logue this was established by Model G. (the

$1850.00 car) at Buffalo, N. Y., inthe
one gallon mileage contest, held by
the Automobile Club of Buffalo.

Among 20 contestants it went
46 1-10 miles on one gallon of gasoline
and outdid its nearest competitor by
50 per cent.

If you want economy—comfort—
simplicity—freedom from all water

Butler Brothers

New York troubles—light weight and light tire
expense—look into the Franklin.
Chicago St. Louis Catalogue on request.
ADAMS & HART
Minneapolis West Michigan Distributors

47-49 No. Division St.

 

 

 

 

 

 

 

 

 

 

 

 

 

hat Is the Good

Of good printing? You can probably
answer that in a minute when you com-
pare good printing with poor. You know
the satisfaction of sending out printed
matter that is neat, ship-shape and up-
to-date in appearance. You know how it
impresses you when you receive it from

some one else. It has the sameeffect on

 

your customers, Let us show you what
we can do by a judicious admixture of |
brains and type. Let us help you with |

your printing. |

Tradesman Company
Grand Rapids

 

 

 

 

 

kata nscale wine

 

4
;
2
2
4
4
:

 

November 9, 1910

MICHIGAN

 

TRADESMAN

47

 

BUSINESS-WANTS DEPARTMENT

\dvertisements inserted under this head for two cents

subsequent

Open GUPneLOLans

insertion. No charge less

a word the first insertion and one cent a word for each

than 245 cents.

Cash must accompany all orders.

   

 

 

 

BUSINESS CHANCES.

Retail yard for sale, annual business
$30,000. Money making proposition; only
yard in town; good reason for selling.
W. G. Block Co., Muscatine, Iowa. 24

For Sale—Stock general merchandise
about $3,300, in live railroad town thirty
miles north of Muskegon. In one of
Michigan’s finest farming and fruit belts.
Low rent, with living rooms. Reason,
have an opportunity in the West. Terms
$1,800 cash, balance on easy payments.
Address General, care Tradesman.

Wanted—A stock of general mer-
chandise invoicing from $2,500 to $3,000,
located in a good farming country. Ad-
dress No. 20, care Michigan oe

 

 

For Sale—Grocer, meat and shoe busi-
ness in a hustling county seat of 1,000
population, with a good farming country
surrounding. This is an old-established
business and entirely alive at present
time, but must be sold at once for good
reasons. This is a bargain for someone.
Address No. 19, care Tradesman.

Bring Something to Pass

Mr. Merchant! Turn over your ‘left overs.”
Build up your business. Don’t sacrifice the
cream of your stock in a special sale. Use the
plan that brings ail the prospective buyers in
face to face competition and gets results. 1
personally conduct my sales and guarantee
my work. Writeme. JOHN C. GIBBS, Auc-
jioneer, Mt. Union. la.

 

For Sale—Stock of hardware and im-
plements invoicing about $4,000. Also
one cement block, 30x70, two-story and
one frame building 40x40, part two-story.
Address No. 18, care Tradesman. 18

For Sale—Two Little Giant gasoline
lighting systems. Latest ssyle fixtures.
Same as new. Satisfactory reasons for
selling. Will exchange for cash _ register.
Mills Dry Goods Co., Lansing, Mich. 17

To Dealers—If you want first cost net
to you for your stock of merchandise,
address Ralph W. Johnson, Maiden Rock,
Wis. 15

For Sale—Small stock of general mer-
chandise located in the busiest little
town in Southern Michigan. Will sell or
rent my modern brick store building. ad-
dress No. 16, care Tradesman. 16

For Sale—Circular saw mill made by
Sinker-Davis Co. Atlas locomotive type
fire box boiler, 85 H. P. Chandler & Tay-
lor 60 H. P. engine. Will sell at sacri-
fice for immediate shipment. Davis
Cooperage Co., Martinsville, Ind. 14

Oregon timber for sale, 300 million feet
of yellow fir, hemlock and cedar in the
coast range mountains, free from_ fire
danger and on the line of survey of the
Pacific & Eastern R. R. Enquire of Har-
ry W. Elgin, 246 South Cottage St.,
Salem, Ore. 13

For Sale—Clean up-to-date jewelry
stock and fixtures. In good lumberin
and manufacturing town of 2,800. Goo
business. Will sell for $2,400. Write for
terms. Lowe’s Jewelry Store, Onaway,
Mich. 22

An up-to-date $4,000 hardware and
$2,500 dry goods stocks for sale in the
best little town in Michigan. Address J.

The Comstock-Grisier Co.

Merchandise Sale Specialists
Stocks reduced at a profit, or entirely closed
out. Results that always please. Highest
references as to character of work.
907 Ohio Building Toledo, Ohio

 

 

 

 

For Sale—Safe, fireproof, 4x2%4x3, steel
chest. Good size, good condition. $138.
Address F. W. Lewis, Evart, Mich.

Bargains—In

 

second-hand store fix-

tures. One 5 barrel basement Bowser oil
tank. One Dayton computing scale. One
fire proof safe. One National cash reg-
ister. Seventy-eight feet shelving. One

roll top desk. Two 10 foot counter cases.
We have the largest stock of new and
second-hand store and office fixtures in
Western Michigan. Address Michigan
Store & Office Fixtures Co., 519-521 No.
Ottawa St., Grand Rapids, Mich. 999

Wanted—-A stock of general merchan-
dise or hardware stock in Central Michi-
gan. Have cash to pay for same. Must
bear investigation. Address Merchant,
care Tradesman. 992

The Western Sales Plan—$5 for com-
plete plan, including outline copy for
sales bill. Address Geo. Raveling, Rock
Rapids, Ia. 7

 

 

Good farm for-exchange. 160 acres im-
proved, with water and native timber
and good dark soil; will take a mortgage
back on the land for $38,000 and $5,000
in merchandise. Land is worth $8,000.
R. D. Winfield, Renfrow, Oklahoma. 12

For Sale—Grocery stock and fixtures in
first-class condition. Good business and
finest location in Grand Rapids. Can give
best references. Bids received until Jan-
uary first. Good reasons for selling. Ad-
dress No. 10, care Tradesman. 10

For Sale—Stock general
and grocery. Doing good business, $20,-
000 last year. Invoices about $3,000. Best
of reasons for selling. Address Box 36.
Decatur, Mich. 8

For Sale—Grocery stock, $1,800 to $2,000
required; good location; old established
firm; reason for selling, sickness. Ad-
oo 413 North Jefferson, a
nd.

Shoe store, established 25 years, choic-
est location; main business center; thriv-

merchandise

 

 

ing manufacturing, agricultural town
15,000; best reasons for selling. Address
Lock Box 304, Tiffin, Ohio. 4

 

Cash for your business or real estate.
I bring buyer and seller together. No
matter where located if you want to buy,
sell or exchange any kind of business o1
property anywhere at any price, address
Frank P. Cleveland, Real Estate Expert,
1261 Adams Express Building, Chicago,
{llinois. . 9X4

A Fine Business Opportunity—For
rent, a brick store in East St. Louis, Il.
This store is on a paved business street
in a growing city. It doubled its popu-
lation in the last ten years. Splendid lo-
cation for a grocery and meat market
business. Also fine location for a hard-
ware or stove’ business. Address Mo.
Central Lumber Co., 227 No 8th St., East
St. Louis, Il. f

Wanted—Parties to take stock and
charge of dry goods, grocery, hardware,
clothing and shoe departments of a com-
pany organized to commence business
Jan. 1st. This company will take over
a successful growing business. Will oc-
cupy new modern room 50x140 full base-
ment, and carry from $385,000 to $40,000
stock. A splendid chance for the right
people. J. B. McNeill, Sleepy Eye, Minn.

989

 

IMPORTANT
I ean positively close out or reduce your
stock of merchandise at a protit. I can posi-
tively prove by those who have used my meth-
ods tnat a failure is entirely out of the ques-
tion. I positively have the best, the cheapest
and most satisfactory sales plan of any sales-
man in the business. LET ME PROVE.T.
G. B. JOHNS, Auctioneer and Sale Specialist
1341 Warren Ave. West Detroit, Mich

 

For Sale or Exchange—For real es-

tate, first-class stock of general mer-
chandise in up-to-date town. Address
No. 988, care Tradesman. 988

 

I would like a general hardware stock
in town surrounded by a prosperous farm-
ing country. Stock about $4,000 or $5,000.
Address 1318 W. Main St., Gwosso, Mich.

996

interest in an _ estab-
lished shoe store in best city in the
Northwest. Monthly payroll over $1,000,-
000. Party purchasing to take the en-

For Sale—Half

 

tire management of business. About

$6,999 required. Address No. 975, care

Tradesman. 975
For Snule—Cash or part trade, finest

millinery store. Best location in Denver,
Colorado, for unimcumbered Detroit or
Ann Arbor property. Box 109, Denver,
Colo. 968

For Rent—Two-story business building,
30x140, suitable for wholesale or depart-
ment store, in thriving town; corres-
pondence solicited. Box 77, Philipsburg,
Pa. 967

Safes Opened—W. L. Slocum, safe ex-
pert and locksmith. 62 Ottawa street,
Grand Rapids. Mich 194

For Sale—Stock of general merchandise
in one of the best towns in Michigan, in-
voices $8009. Can reduce stock to suit
purchaser. Reason for selling, poor
health and my son leaving. One com-
petitor. Address Box H, care —

 

 

man.

 

For Sale—Well established drug stock
in thrifty town tributary to rich farming

community. Stock and fixtures inven-
tory $1,400. Will sell for $1,200. No

dead stock. Terms cash or its equiva-
lent. Address No. 777, care Michigan
Tradesman. 717

 

For Sale—Furniture, undertaking and
general house furnishing business. North
Central Michigan. Large territory, with-
out competition. About $3,500. No trade
considered. Address X. Y., cares Trades-
man. 941

Auctioneers—We close out and reduce
stocks anywhere in United States. For
terms and dates address Storms Sales
Co., Ft. Madison, Iowa. 932

Wanted—Stock general merchandise,
clothing or shoes. All correspondence
confidential. R. W. Johnson, Minneap-
olis, Minn. 913

 

 

Gall Stones—Bilious colic is result; no
indigestion about it; your physician can
not cure you; only one remedy known on
earth; free boklet. Brazilian Remedy
Co.. Box 3021, Boston, Mass. 907

For Sale—My store, with dwelling at-
tached. Stock of general merchandise,
situated at Geneva, Mich. Ill health rea-
son for selling. E. A. Clark, R._D.

 

 

Townley, Mich. 871
Absolutely Pure Country
Sorghum

In % barrels and barrels
@ 47c f. o. b. shipping sta
tion or 49c delivered. In 10
ib friction top pails 6 in a
case; 5 lb. pails 12 in a case;
2% lb. cams 24 in a case @
$3 25 per case ff o. b. cars, o1
$3 50 a case delivered. Can
nip case goods from Chicago,
varrel sorghum from Burling
ton, Ia, if in a hurry. All
goods guaranteed to please
you and to conform to all
Pure Food Laws. My selling
plan that is guaranteed to
sell the goods; FREE with
your first order. Address
John Weiler, Olney, Ill.

 

For Sale—Two § fcot plate glass, oak
frame, electric lighted showcases. Three
8 foot, oak, wall hat cases, with sliding
glass doors. One outside marble base,
electric lighted display case. One triple
mirror, one 20 foot oak counter. All in good
condition Will sell any one or all.
Gannon-Paine Co., 84 Monroe St., Grand
Rapids, Mich. 946

At Battle Creek, Mich.--My finely lo-
cated apartment building, 8 large and
small apartments; hot water heating
plant all modern conveniences, might
take other proverty part payment; rea-
son, ill health, G. W. Buckley. Battle
Creek. 971

” For Sale—One 300 account McCaskey
register cheap. Address A. B., care
Michigan Tradesman. 548

 

HELP WANTED.

Local Representative Wanted—Splendid
income assured right man to act as our
representative after learning our business
thoroughly by mail. Former experience
unnecessary. All we require is honesty,
ability, ambition and willingness to learn
lucrative business. No solicitng or trav-
elng. This is an exceptional opportunity
for man in your section to get into big
paying business without capital and be-
some independent for life. Write at once
for full particulars. Address E. R. Mar-
den. Pres. The National Co-Operative
Real Estate Company, Suite 371, Marden
Bldg., Washington, D. C. 3

Salesman—For new patented kitchen
and laundry utility of great merit. Fine
sideline, liberal commission. Sells on
sight from pocket photo, as dealer recog-
nizes paramount features at a glance.
Mesha Mfg. Co., 118 Beekman St., New
York. 985

Good pay, cash weekly made, $10 earn-

 

 

ed spare time, checking, copying form
letters, attending advertising material
for each locality.

Pandora Mfg. Co.,
London, Ont. 978

 

 

 

Wanted—Clerk for general store. Must
be sober and industrious and have some
previous experience. References required.
Addreag Store. care Tradesman.

High grade subscription solicitors
wanted to work on a salary. Give ex-
perience, reference and salary expected
in first letter. A good opportunity for
men who do things. Tradesman Com-
pany, Grand Rapids. 883

SITUATIONS WANTED.

Wanted—Position as manager
goods, clothing or shoe _ store. Young
married man, 12 years’ experience. Pre-
fer town of 1,500 or 2,000. References

 

 

 

of dry

furnished. Address No. 11, care Trades-
man, oe 7
Wont AAe cantinned on next page

 

Here Is a
Pointer

Your advertisement,

 

 

if placed on this page,
would be seen and read
by eight thousand of
the most progressive
merchants in Michigan,
Ohio and Indiana. We
have testimonial let-
ters from thousands of
who have

people

bought, sold or ex-
changed properties as
the direct result of ad-

vertising in this paper.

es

 

48

MICHIGAN TRADESMAN

 

November 9, 1910

 

NEW YORK MARKET.

 

Special Features of the Grocery and
Produce Trade.
Special Correspondence.

New York, Nov. 7—Notwithstand-
ing a quiet spot coffee market the
week opens with a great deal of
strength and holders generally agree
that the trend upward will continue.
Buyers take only small amounts, and
At
this writing Rio No. 7 is quoted at

seem willing to run the chances.

11*4@11'%c. In store and afloat there
are 2,707,432 against 4,140,950
bags same time last year. Mild cof-
movement

bags,

fees are firm but the is

slow and b yers are taking only
enough to keep assortments unbrok-
en. Good Cucuta is worth 1234c.
Refined sugar is gene.ally quoted
at 4.60c. Trading is quiet. Some re-
finers shade the above quotations, but
ther is no wild scramble to take sup-
The general tendency in the

to be

plies.
sugar market seems toward
lower quotations.

The market for teas is strong. Sup-
plies are certainly not overabundant
and the year promises to go out with
comparatively light stocks all a.:ound.

Rice is decidedly dull, and there
seems to be no immediate likelihood
of any change for the better. As the
holidays approach rice is pretty sure
to be relegated to the rear. The big
express strike is a factor as samples
can not be sent, and altogether the
outlook is not especially encouraging.

Spices seem to be in freer move-
ment as colder weather draws near,
and the market is fairly satisfactory.
The trade has been waiting for new
goods and as soon as traffic condi-
tions are resumed there will probably
be an increasing movement.

Molasses about unchanged. Quota-
tion remain exactly as last noted and

stocks are normal. Good to prime
centrifugal, 26@30c. Syrups) un-
changed.

Canned tomatoes last week had an
un-and-down time of it and this week
opens with no special cheer in the
market. Last week we thought the
bottom had been reached and in fact
that an upward movement had start-
ed in tomatoes. Some brokers say
that standards can be had freely at
70c f. o. b. Baltimore. If there is
a lack of activity it is due more to
the weak consuming demand than
anything else. Maybe the elections
will prove the starting point for a
better trade. Corn in light offering
and firmly held. Other goods are
moving with just the usual activity,
and the best that can be said is that
prices seem to be well held.

Top grades of butter firm. Cream-
ery specials, 38'4c; extras, 32c; firsts,
28a@30c. Held, specials, 32@32%c;

31@31'%c. Imitation cream-
ery, 24@25c. June factory, 24c; cur-
rent make, 23'4c.

Cheese very firm.
quoted at 15, 14@1634c.

The fifty-cent mark has been touch-
ed already for strictly fresh near-by
eggs, and from now on they will ad-
vance until—well possibly 75@s80c is
reached. Best Western, white 38c.

extras,

Full cream

 

Fresh gathered selected extras West-
ern, 35@837c; firsts, 28@31c.

 

Michigan Crop Report.

Lansing, Nov. 8—The Michigan
crop report for November has been
issued from the Secretary of State’s
office, and is as follows:

Wheat—The condition of wheat as
compared with an average per cent.
is, in the State 98, in the southern
counties 97, in the central counties
100, in the northern counties 99 and
in the Upper Peninsula 92. The
total number of bushels of wheat
marketed by farmers in October at
99 flouring mills is 163,962 and at 74
elevators and to grain dealers 110,823,
or a total of 274,785 bushels. Of this
amount 156,205 bushels were market-
ed in the southern four tiers of coun-
ties, 77,716 in the central counties and
40,864 in the northern counties and
Upper Peninsula. The estimtated
total number of bushels of wheat
marketed in the three months, Aug-
ust-October, is 3,750,000. Forty-eight
mills, elevators and grain dealers re-
port no wheat marketed in October.

Corn—The estimated average yield
of corn in bushels is 32 in the State,
31 in the southern counties, 35 in the
central counties, 33 in the northern
counties and 34 in the Upper Penin-
sula.

Clover Seed—The per cent. of acre-
age of clover seed harvested as com-
pared with average years, is 77 in
the State, 79 in the southern coun-
ties, 78 in the central counties, 70 in
the northern counties and 45 in the
Upper Peninsula. The average yield
per acre in bushels is 1.45 in the
State, 1.34 in the southern counties,
1.61 in the central counties, 1.75 in the
northern counties and 2.00 in the Up-
per Peninsula.

Potatoes—The estimated average
yield per acre, in bushels is 99 in the
State, 92 in the southern counties, 94
in the central counties, 111 in the
northern counties and 153 in the Up-
per Peninsula.

Commercial Fertilizers—The per
cent. of farmers who have used com-
mercial fertilizer on their wheat this
fall, is 20 in the State and central
counties, 26 in the southern counties,
6 in the northern counties and 1 in
the Upper Peninsula.

Live Stock—The average condition
of horses, cattle, sheep and swine in
the State is 97.

———_+2—— —
Butter, Eggs, Poultry, Beans and Po-
tatoes at Buffalo.

Buffalo, Nov. 9—Creamery, fresh,
27@31%c; dairy, fresh, 23@28c; poor
to common, 20@22c.

Eggs—Strictly fresh candled, 34@
35c; fancy, 38@40c; at mark, 30@33c;
storage candled, 25c.

Live Poultry ~— Fowls, 11@13c;
chickens, 11@14c; ducks, 14@515c;

old cocks, 10c; geese, 12@14c; tur-
keys, 17@18c.

Dressed Poultry — Dry packed
fowls, 13@15c; old cocks, lic; chick-
ens, 14@16c.

Beans—Pea, hand-picked, $2.25; red
kidney, hand-picked, $2.75 @ 2.90;
white kidney, hand-picked, $2.75@3;
marrow, $2.60@2.75; medium, hand-
picked, $2.25.

Potatoes—New, 40@4%c per bu.

Rea & Witzig.

 

KEEP THE LOVE LETTERS.

Almost everything is sacrificed
nowadays to spirit of practicability.
Old love letters are destroyed because
desk room is needed. The spreading
cak that marked for decades the turn
of the road is sacrificed to give room
to a modern electric sign that tells
the same story. The baby’s first pair
of shoes, wee, dainty and soft as they
are, are thrown in the trash pile that
there may be room in the _ top
drawer for the powder box.

All of this destruction of “auld lang
syne” sentiment and the basis of re-
miniscence is chock full of wrong.
The most interesting place in or
near Washington City is Mount Ver-
non. The most magnificient square
in Philadelphia is Independence
Hall. The most valuable spot in Tex:
as is the old Alamo at San Antonio.
Sach places as these contain the story
of American history, nd the citizen
who views, and thinks while viewing
and no one can view without think-
ing—become instantly a patriot; like-
wise, a better husband and a better
father. :

Keep the old love tokens. Don’t de-
stroy the “old gray bonnets.” Treas-
ure the little shoes. Save youth’s
love letters. And we may not have
so much room, but we will have
more sweetness, and there will be
inore heart in the world.

—_—_-2-.
Elgin Butter.

Elgin, Ill, Nov. 8—The butter re-
ceipts last week were 29,818; pre-
vious week, 37,082; same week last
year, 39,200. The falling off in re-
ceipts is one of the principal items
of interest this week, and this has
led to a stronger feeling in the mar-
ket and higher values. The stronger
position and higher prices are most-
ly on the better class of goods, leav-
ing the large share of the receipts,
which is comprised of medium and
lower grades, in a very little strong-
er position. The lessened supply of
desirable fancy creameries will throw
part of the trade on storage goods,
which will be worked out to a larger
extent from now on. The first of
last week specials were quoted at
32%5c and extras at 31c. Later the
market was advanced to 33c for spe-
cials and 31%4c for extras. These
prices continued until Friday, when
the price of specials was bid up to
33%4c and extras to 32c. The short-
age of specials has led to a better
trade in extras. A_ little better
feeling in process, although prices
are at the same range as heretofore.
Packing stock is in a little steadier
position and a little more enquiry is
in evidence, prices remaining at the
former range.

 

Quotations.
Creamery specials ....... @33%
Creamery extras ......... (@32
Creamery firsts .........- 28 @30
Creamery seconds ....... 2514@27
Creamery held specials ...32 @32™%
Creamery held extras ...31 @31%
Dairy, .2..26 @30
PEOCESS |g. 24 @27
Partin stock ........... 20 @23%

——_+-.___
Put Your Whole Mind on it.
The young man who makes busi-

 

ness his first thought and his chief
aim, gets along pretty well, earns the
confidence of the boss and doesn’t
have to holler every year or two to
get his salary boosted. The great
trouble with a good many young
men is the fact that they let their
occupation take a place of subordi-
nate importance in their minds and
sometimes it comes pretty well down
in the scale. They give first place
in their thoughts to girls, dances,
playing pool, baseball or some other
amusements or diversion. The man
who has not his whole mind on his
business cannot hope for large suc-
cess. The men who have the get
there gait, put their whole souls into
their work. It is to them the chief
aim in life, from a wordly  stand-
point, and in pursuing their course
they find much pleasure, satisfaction
and generally monetary profit. The
young man must go at business in
just that spirit; he must be thorough-
ly wrapped up in it; he must enjoy
every day of his business career, glad
when the day breaks and he can
again get back into harness and be-
gin to ravel and solve the prob-
lems which are presented to him. If
he takes hold in that kind of spirit he
will not find the clock moving slow-
ly, the days tedious and the work
tiresome. He will put spirit and en-
ergy into his labors and the reward
is as certain to come as the days are
to pass by. If you have been one
of the loiterers, one of the draggers,
the half-hearted sort, endowed with
the belief that your job was simply
a necessity to meet your board bill,
take a tack in your sailing course,
steer in the direction indicated by the
foregoing and see how successfully
and joyfully you sail along.
—_oea

Catch Phrases for Window Cards.

Price-compelling values.

Aim high and hold the aim.

Make our store your store.

If you can’t come, telephone.
Quality speaks for itself.

These values invite comparison.

Good things are always praised.

At this season—here’s the reason.

“Lookers” always come back to
buy.

The best goes farthest and costs
less,

There’s no limit to our willingness
to please.

Our shoes create
customers. i

Just a hint of what’s inside—come
it. and see.

We are looking for a new cus-
tomer—you'll do.

Prices that attract customers and
quality that holds them.

Values that plead for a purchaser
by their inviting appearance.

2-2

If you expect your clerks to

“catch” enthusiasm you must see that

they are frequently exposed to it.
——__ 2s.

The oyster is wise. It
opens its mouth until forced.

“back-for-more”’

never

 

 

BUSINESS CHANCES.

For Sale—Bakery, restaurant, ice
cream and fancy grocery business in
heart of sugar beet country. Doing fine
business. Established 15 years, rent
cheap. Have other business. ‘-"

 

Clark, Prop., St. Louis, Mich.

 

 

 

 

 

ag a ae TT a ES

 

 

 

 

 

 

Cee meneame,
ae

‘Mp care YouNot at the BallGame?
| ee Scie gga tr OEE:

 

 

Cr |

a aii

  

        

|
f
/ ip

— |“SELLING”

Ls

That's what the grocer is

 

 

 

pleased to learn about any
item in his stock. All dealers
who handle

RR, White House a ze k. |
eaksiih Coffee You Can Take an Afternoon Off

“Seer and not be worried about your accounts if you use
First and
BO i GO ‘ 4 et
STON-CHICA Sixty Thousand merchants in the United States, Canada and abroad say
i writings in day books, journals, ledgers, etc.

— ~ ee i!
E Find that IT sells very
eo} 3 a>" THE McCASKEY GRAVITY __ first an
Sr ar ar aa The McCa:key System saves time, labor, worry and money. With
We have a booklet called ‘‘System’’ that you should have.

OTT Tea > A S T ACCOUNT REUISTER SYSTEM esi
One Writing it does everything accomplished with from three to five
It is free for the asking.

  

 

 

 

Distributed at Wholesale b
i THE McCASKEY REGISTER CO., Alliance, Ohio

Judson Grocer Co. Agencies in all Principal Cities
Grand Rapids, Mich.

Manufacturers of Duplicating and Triplicating Surety Non-Smut Sales Books
and Single Carbon Pads in all varieties
Detroit Office: 1014 Chamber of Commerce Bidg.
Grand Rapids Office: 256 Sheldon St., Citizens Phone 9645

 

 

 

 

 

 

 

 

 

 

Here's The Proof
Kellogg's “Square Deal Policy Protects Both

GROCER «4» CONSUMER ~— | suvs:.

the same
.

Price Protected: |
Trade Profits =

Assured

*NO SQUARE DEAL POLICY

Some time ago I assisted in adjusting a fire loss for a grocer. Among the stuff set aside for adjustment of loss sustained

 

 

_ ee was a lot of breakfast food supposed to be damaged by smoke. 1 opened several packages and found them not damaged

Pg =. Deals * by smoke—but decidedly stale, and refused to make any allowance whatever on these. We also found a lot of packages
Price-Cutting =| containing a biscuit—popular and well known. Upon examination | found these decidedly rancid and unfit for food. | er
= learned later that all these goods had been bought in large quantities in order to get the pnce, and, as is often the case, rn

 

No “Quantity
Price” to favor
big buyers

I tt oath

 

 

the quantity could not be disposed of while fresh and saleable. Age does not improve anything edible. There 1s a limit
even to ageing Limburger and Rocheford cheese—where loud smell gives some class in the nostril of the epicure, but | have
yet to find the first cereal or package foods, or foods sold in any form, that improve by age, and the sooner manufacturers
of food-stuffs change their system of quantity price and follow the “Square Deal” policy of a Battle Creek cereal the better
for themselves, the reputation of their product, and the better for the grocer. | just want to add here that among the Cereals
put out as damaged by smoke, none of which had the least trace of smoke, were “Kellogg's Toasted Com

 

| Sold only in
| the genuine
| Kellogg package

 

  
  
  

boot att tint rt htt to? Flakes,” (and three other brands®) and others, not one of them crisp and fresh but Kellogg's Toasted Com
: Flakes. Why? Kellogg's was the only cereal there not bought in quantity. Single case purchases kept it
: Ez on the shelf fresh, crisp, wholesome and appetizing. From every standpoint, considering quality, capital or :
+ ae te warehouse room, the square deal policy is the best and only policy for the Grocer. _— Som a
| buying goods t *Names furnished on application. Ss coanvhol
re ee ree ae ee | % REPRINT FROM “UP-TO-DATE”
Edited by J. W. Rittenhouse, official organizer of the Retail
Merchant’s Association of Pennsylvania, is, according to its
No Coupon official title “Published in the Interest of the Retail Mer- = Pays an honest
or Premium a chants of Pennsylvania for the purpose of Promoting Or- f= profit to the
Schemes ganization and Maintaining in ennsylvania the largest grocer

 

i 2: 3) 8;
LOUCLEL LEDUC LE LLUEY LI out TOE as

 

 

 

Body of Organized Merchants in the United States.”

IT PAYS EVERYONE TO STICK TO

 

 

 

 

 

 

  

Best advertised ‘| Backed by the
and most popular Ke 9 4 | Kellogg name
American Cereal g. Uf AGS “| and reputation

 

 

 

 

 

 

 

 

 

 

 

 

Open Letter to the Merchants
of Michigan

|* TRAVELING over the State our representatives occasionally find a busy merchant who has established

himself in business through close application and economical figuring; who has equipped his store with many
conveniences but has entirely overlooked one item of vital importance, the lack of which may put him back ten
years, namely, a fire-proof safe.

We do not know whether you have a safe or not, but we want to talk to all those Michigan merchants who
have none or may need a larger one.

A fire-proof safe protects against the loss of money by ordinary burglars and sneak thieves, but this is not
its greatest value.

With most merchants the value of their accounts for goods sold on credit greatly exceeds the cash in hand.
If you have no safe, just stop and think fora moment. How many of these accounts could vou collect in full if
your books were destroyed by fire? How many notes which you hold would ever be paid if the notes themselves
were destroyed? How many times the cost of a safe would you lose? Where would you be, financially, if you lost
these accounts? Only a very wealthy man can afford to take this chance and he won’t. Ask the most successful
merchants in your town, or any other town, if they have fire-proof Safes.

Perhaps you say you carry your accounts home every night. Suppose your house should burn some night
and you barely escape with your life. The loss of your accounts would be added to the loss of your home. Insur-
ance may partly cover your home, but you can’t buy fire insurance on your accounts any way in the world except
by buying a fire-proof safe.

Perhaps you keep your books near the door or window and hope to get them out safely by breaking the glass
after the midnight alarm has finally awakened you. Many have tried this, but few have succeeded. The fire does
not wait while you jump into your clothes and run four blocks down town. It reaches out after you as well as your
property.

Suppose you are successful in saving your accounts. Have you saved your inventory of stock on hand and
your record of sales and purchases since the inventory was taken? If not, how are you going to show your insur-
ance companies how much stock you had? The insurance contract requires that you furnish them a full statement
of the sound value of your stock and the loss thereon, under oath. Can you do this after a fire?

If you were an insurance adjuster, would you pay your company’s money out on a guess-so statement? A
knowledge of human nature makes the insurance man guess that the other man would guess in his own favor. The
insurance adjuster must pay, but he cuts off a large percentage for the uncertainty. And remember that, should
you swell your statement to offset this apparent injustice, you are making a sworn statement and can be compelled
to answer all questions about your stock under oath.

If you have kept and preserved the records of your business in a fire-proof safe, the adjustment of your
insurance is an easy matter.

How much credit do you think a merchant is entitled to from the wholesale houses if he does not protect his
creditors by protecting his own ability to pay?

We carry a large stock of safes here in Grand Rapids, which we would be glad to show you. We also ship
direct from the factory with difference in freight allowed.

If a merchant has other uses for his ready money just now, we will furnish a safe for part cash and take
small notes, payable monthly, with 6% per annum interest for the balance. If he has a safe and requires a larger
one, we will take the old safe in part payment.

The above may not just fit your case, but if you have no safe, you don’t need to have us tell you that you
ought to have one. You know it but have probably been waiting for a more convenient time.

If you have no safe tell us about the size you need and doit right now. We will take great pleasure in
mailing you illustrations and prices of several styles and sizes.

Kindly let us hear from you.

Grand Rapids Safe Co.

 

 

ee