eee of ater el TD AS FS ae) ; SAA fod a, (J 1) Se LNCS Sd BND Ni A 27 . a \) Wire) ny 4 ENC % CATER GS V3 FOIE NS i ey Ee : i NT B RS G:\ ww te PS) AN, NS A Be CE By =F BRI] A NEY 44 we Mp >) be eB RA ee x B Za\ ae Pr (Ny = aes DAN Ne UE GS ee COE OFS) 1 CEL W// ae SF SCHED) CALS awk ( No mo « ~ EA Ay ST Ee ie LE OR OS NO anes (eS ES eae Ss AE eNO) Wes < Pra Ne REPUBLISHED WEEKLY 975 WW ti o> TRADESMAN COMPANY, PUBLISHERS eC) DAE t SES a OE SE SiO OOO ARS SRR Twenty-Eighth Year GRAND RAPIDS, WEDNESDAY, DECEMBER 28, 1910 Number 1423 e Che Closing Year « ’Tis midnight’s holy hour—and silence now Is brooding like a gentle spirit o’er The still and pulseless world. Hark! on the winds The bell’s deep tones are swelling; ’tis the knell Of the departed year. No funeral train Is sweeping past; yet, on the stream and wood, With melancholy light the moonbeams rest Like a pale, spotless shroud; the air is stirred As by a mourner’s sigh; and on yon cloud, That floats so still and placidly through heaven, The spirits of the seasons seem to stand— Young Spring, bright Summer, Autumn’s solemn form And Winter with his aged locks —and breathe In mournful cadences that come abroad Like the far windharp’s wild and touching wail, A melancholy dirge o’er the dead year, ’Tis a time Within the deep, Still chambers of the heart a specter dim, Gone from the earth forever. For memory and for tears. Whose tunes are like the wizard voice of Time Heard from the tomb of ages, points its cold And solemn finger to the beautiful And holy visions that have passed away, And left no shadow of their loveliness On the dead waste of life. The year Has gone, and with it many a glorious throng Of happy dreams. Its mark is on each brow, Its shadow in each heart. In its swift course It waved its scepter o’er the beautiful, It laid its pallid hand Upon the strong man, and the haughty form And they are not. Is fallen, and the flashing eye is dim. It trod the hall of revelry where thronged The bright and joyous, and the tearful wail Of stricken ones is heard, where erst the song And reckless shout resounded. It passed o’er The battle plain where sword and spear and shield Flash’d in the light of midday, and the strength Of serrie4 hosts is shiver'd, and the grass, Green from the soil of carnage, waves above The crush’d and mouldering skeleton. It came And faded like a wreath of mist at eve, Yet ere it melted in the viewless air It heralded its millions to their home In the dim land of dreams. Remorseless Time— Fierce spirit of the glass and scythe—what power Can stay him in his silent course, or melt On, still on The proud bird, The condor of the Andes, that can soar His iron heart to pity? He presses, and forever. Through heaven’s unfathomable depths, or brave The fury of the northern hurricane, And bathe his plumage in the thunder’s home, Furls his broad wings at nightfall, and sinks down To rest upon his mountain crag—but Time Knows not the weight of weariness, And night’s deep darkness has no chain to bind His rushing pinion. Time, the tomb-builder, holds his fierce career, Dark, stern all pitiless, and pauses not Amid the mighty wrecks that strew his path To sit and muse, like other conquerors, Upon the fearful ruin he has wrought! George D. Prentice. Our Brands of Vinegar Have Been Continuously on the Market For Over Forty Years Is this not conclusive evidence of the consumers stamp- ing their approval on our brands of QUALITY? Mr. Grocer:—The pickling season now being past the good housewife is still continuing to look for the same good vinegar which has the most excellent aroma for her salad dressing and table delicacies, and she knows the following brands have the elements that she craves for: ‘sHIGHLAND”’ Brand Cider and White Pickling “QAKLAND” Brand Cider and White Pickling ‘“sSTATE SEAL”’ Brand Sugar Vinegar Our Brands of Vinegar are profit winners. Ask your jobbers. Oakland Vinegar & Pickle Co. Saginaw, Mich. A Reliable Name And the Yeast Is the Same Fleischmann’s The U. S. Courts Have Decreed that the AMERICAN ACCOUNT REGISTER AND SYSTEM is fully protected by patents which amply cover every essential point in the manufac- ture of account registers, and in addition give AMERICAN users the benefit of exclusive features not found in any other register or system. These decisions have been most sweeping in their effect. They effectual- ly establish our claim to the most com- plete and most up-to-date system and balk all attempts of competitors to in- timidate merchants who prefer our sys- tem because of ifs exclusive, money-mak- ing features. Every attack against us has failed utterly. The complaints of frightened competitors have been found to have no basis in law. OUR GUARANTEE OF PROTECTION IS BACKED BY THE COURTS Every American Account Register and System is sold unuer an absolute yuaran- tee against attack from disgruntled, dis- appointed makers of registers who have failed utterly to establish the faintest basis of a claim against our letters patent. Here are the words of the United States court in a case recently decided in the Western district of Pennsylvania: «“‘There is no infringement. The Bill should be dismissed. Let a decree be drawn.’’ This decision was in a case under this competitor’s main patent. Other cases brought have been dismissed at this competitor’s cost or with drawn before they came to trial. THE WHOLE TRUTH IN THE CASE is that the American Account and Register System not only is amply protected by patents decreed by the United States Courts to be ample but is giving the merchant who uses the American, so many points of superiority that its sale is increasing by leaps and bounds. The American stends the test not only of the Courts but of the Dealers. It Leads the World. You should examine these points of superiority and exclusive features before you buy any account system. You cannot afford to overlook this important development in the method of Putting Credit Business on a Cash Basis. Write for full particulars and descriptive matter to our nearest office. THE AMERICAN CASE & REGISTER CO. Detroit Office, 147 Jefferson Avenue, J. A. Plank, G. A. Des Moines Office, 421 Locust Street, Weir Bros., G. A. SALEM, OHIO Our New Gold-Finish, Glass-End Scale We are proud of the fact that our auto- matic seale does not need for its operation, and consequently doesnot use a heavy pen- dulum supported by a cut-down pivot. To show the excellent workmanship of the most important part of our scale, we built a sample for our show room having a beautiful piece of plate glass at each end of the computing cylinder through which the operating mechanism is clearly shown. Merchants saw it What was the result? They wanted scales just like it and were willing to wait a while to get them. We are now shipping them in large quantities. They are meeting with success beyond our expectations, We use springs because they never wear out. Do not confuse our scales with those heavy-pendulum, cut-down-pivot scales advocated by other manufacturers. [You know the life of the sensitiveness of the pen- dulum scale is only as long as the life of the cut-down pivot. | Nineteen years of practical experience proves to us and our cus- tomers that the construction using high-grade springs controlled by our patented, perfect-acting, automatic thermostat is the best mechanism for a modern and practical automatic computing scale. It is the only mechan- ism which never wears out, EXCHANGE. If you have a computing scale of any make which is out-of-date or unsatisfactory, ask for our exchange figures. We will accept it as part payment on the purchase of our modern scale. Local district sales offices in all large cities. Moneyweight Scale Co. 58 State Street, Masonic Temple Chicago Grand Rapids Office, 74 So. Ionia St. ey Ye ed Start your Snow Boy sales a'moving The way they grow will makeyour friends sit upand take notice Ask your jobbers YoU Ce Taar= Uy Lautz Bros.& Co. Buffalo, NY. “ROR Cae me Oa Oe apelin ett - he Re sings) wane oe T a“ oo Twenty-Eighth Year SPECIAL FEATURES. 2. Big Bill’s Shoe Business. 4. News of the Business World. - Grocery and Produce Market. . Editorial. | 9. Rowe’s Christmas. | 10. The Mailing List, 12. Butter, Eggs and Provisions. 14. Window Trimming. 16. Federal Regulations. 17. Public Auction. 18. Behind the Counter. 20. Twilight of the Year. 22. New Years at Camp, 24. Know Thyself. 26. Government Crop Report. 28. Woman’s World. 30. False Economy. 32. Shoes. 34. The Clear-Cut Sale. 36. Stoves and Hardware. 38. Making Wax Figures. 40. The Commercial Traveler. 42. Drugs. 43. Drug Price Current. 44. Grocery Price Current. 46.- Special Price Current. YOUR LEAD. How stands the record of the dying year? Has Fortune smiled? Has Fate been kind? Do you Review the passing sight without a ECal, As one looks backward on a pleas- ant view? To-morrow’s unborn hopes lie here before; Why bring the fragrance of the grass-grown way To bear upon that which may lie in store For you who seek the path to yes- terday? This game is done. But soon the cards await Another trial; and when this does begin, Forget the sadness of the loser’s fate— Resolved that now the hand we hold will win, Cold Destiny loves not the craven heart Of him whose cards lie scattered on the floor. Who dares to shuffle, deal and fresl start 1 Wy Will win her smile. And whe would ask for more? —Chicago Apparel Gazette a THE PASSING OF THE YEAR. As the bells ring out the Old Year the words of Lucy Larcom come to mind: “Beautiful is the year in its coming and in its going—most beau- tiful and blessed, because it is always the Year of our Lord.” There is an irresistible impulse to look back. And it is well that it comes, if we are in a _ thoughtful mood. There are lessons in the glance. Our reward should be new inspirations rather than a_ saline petrifaction. Renewed inspiration comes with lessons learned from past errors. Let us look back in the spirit of Rossetti: ae t “Looking back along life’s trodden|swered is an imdex i ar : - way; ter. Do you know the g - Gleams and greenness linger on the| selling and t Z track: ! 5 ‘ Distance melts, and mellows ali ¢ pomts that 2 € day, of fellow men? Ar : -Looking back. _ J . Rose and purple ard a silvery 8 : : Is that cloud the cloud we so] : igs s . black? reggae : ' Evening harmonizes all to-day, somites dn eae Ae “ “ Looking back. selves. To know rse “it , - et anal t . ic £ < yr #q, hal - wer i t " Foolish feet, so prone to halt or stray;| cise our thoughts and a yer es : ee eG cie: Foolish heart, so restive on the rack!|sonal inventor uve c . 1 , es kum on 4 Yesterday we sighed, but not to-day,| committing many error in ‘tabie r pe Tate r Looking back.” i$ to correct This is the time when we shouldian added zest acy - . a ' nee 19 x 1 noattaoh a * ace ee 5 t pause long enough to get acquainted | affairs wit ther with ourselves: weigh our follies: and it urseives; weign our roles; 2a etore > r profit by your talents. “Man becomes| inventor greater,’ says Schelling, “in propor-|¢ 3 if tion as he learns to know himself andi on the richt his faculty. Let him become — : conscious of what he is, he will THE CLOSING YEAR . soon learn to be what he tld be ts readers y ; Set resolutions amount to very little,| one t Tr since they are soon forgotten; but the} | ur clear analyses of conditions and char- © ~+ Aa ry vs o am Amo ela ae - acter have a more permanent piace in the mind 2 5 - : as “ t. Die to the old to new j t r Grow strong with €acn to-morrow e¢ ' P Thus speaks Goet and the rag “ thought is one of - } = o hopes, new - - and promises of pace ‘ the future are among the $3ing \ of the New Year r TAKE STOCK OF YOURSELF. . ‘ thee —- A neer os . In these inventory days how ia men take an 3 we ; THE LEGISLATIVE SzSSION Very few it awe a1 irst item in oo industry. [| i. ; . industrious if there is a goal in vieu “1 2 There is not an idle moment for t - " - - 4 , man who has some object to attam a th é r v ieee o ao dae oo Ce si ause a groucn to take a 1€Ss SiOOMY he snent as the ’ a view of affairs. Can you put sles Su _ ism on the credit side of your oe is , " ventory? Courtesy, true, manly o i oe courtesy that treats cvery ome, Deis... toon restored cS a « < « 7 ~ : . they high or low, with kindliness and a Se i ae ‘ ae ” a’ ate ai a Cw re dignity, that makes a e = . e comfortable. Fulls« lation, which ofte stand in the invento side shall cot debit? Do you always keep your rE > Selfridge creer temper or do you allow it to get the| London. Mr. Selfridge not only dem Tat better of you? Do you talk too much|onstrates merchandising practical or too little? Do you gossip, ex-|at his hig store in the metrope aggerate or bluff? All these are im-jnow and then handles the sare sub- "347 5 - portant items in a personal inventory,|ject theoretically im the provinces ' te toe and the way in which they are an-'He has recently been speaking to'the common good MICHIGAN TRADESMAN December 28, 1910. BIG BILL’S SHOE BUSINESS. Without System He Did Not Suc- ceed; With It He Did. The incessant chatter, chatter, chatter of all the mothers of Shelby- ville, gathered in the town’s opera house, ceased suddenly as if a lid had been fastened down and then’ had been bottled up. The five judges sol- emnly filed in from the wings to their seats in the center of the stage. The Hon, Clayton Norvell cleared his throat, advanced to the table and announced in tones: “The winner of the first prize in this baby show is William Axtell Fil- kins.” Then as the buzz and chatter spon taneously issued from the who had been eagerly awaiting the verdict, many of whom now showed signs of keen disappointment, the Hon. Clayton Norvell stretched forth his hand, palm downward and im- pressively demanded quiet and order. Then he continued: “The judges were unable to decide upon the winner of the second prize and thought that as flag draped stentorian parents these youngsters seemed equally sweet and lovable, the best plan would he to vote them all eligible to the second prize. “Little William or rather ‘Big Bill’ was selected as first prize winner be- cause he is larger for his age and is possessed of a remarkably good na- ure. If he continues life as he has started I would like to predict that ke will find this world a_ pleasant place. and that he will be able to wade through all difficulties by his sheer bigness alone.” Then amid the envious glances of the less fortunate women, the proud mother carried William Axtell gurgling and cooing from the scene of his first conquest. When old enough the name W1l- liam Axtell Filkins was set down in the public school records. Serious faced teachers, gliding noiselessly through the room often broke the quiet with a sharp “William,” at some antic of the roly poly lad, but as he turned his innocent, smiling face fear- lessly toward them it instantly quelched the admonition he was about to receive. Among his playmates William was promtply nicknamed “Big Bill’ and in spite of all protests on the part of himself and his parents it continued to be the only applicable term to the minds of quick-witted and practical children. As he grew older “Big Bill” seem. ed more and more appropriate as a name. Quite naturally he was “cen- ter” on the school football team, and the “fat man” in the side show of the annual school circus. After he leit school, and went to work in the town’s only exclusive shoe store, cus- tomers asked for “Big Rill” or pa- tiently waited until the broad should- ered young man who fairly oozed merriment, found time to powerfully erip their hand, and fill their ears with his hearty laugh, as he passed some witty comment, instantly set- ting them at ease. When “William Filkins, the Foot Form Store.” appeared above the door in letters of gold, and William proudly inspected the new sign, he felt that at last the nickname which had clung for so many years would drop from him. But he was mistak- en. People looked at it, wondering- ly, then smiled and remembered that “Big Bill” was now in business for himself. The prediction of the Hon. Clay- ton Norvell proved to be correct. “Big Bill,” easy going and without an enemy in the world, had continued to cover the feet of almost everyone in Shelbyville, "for more than ten years. Everyone knew him, everyone liked the jolly, double-chinned, care- free boy-man who towered above and on both sides of them, a veritable three hundred pound bulk, radiating good fellowship to all with whom he came in contact. Good naturedly he gave a con- tract to the editor of the Shelby- ville Bugle to run a quarter of a page in each issue. “Don’t think it will do me any good, Brown,” he said. “But T guess we ought to support the Bu- gle if we live here.” “I will just leave it to you, he drawled, “to say whatever you think best. It does beat all how you fel- lows can throw words together and inake them read pretty.” Traveling salesmen found it easy to sell “Bie Bill” in ali the tea vears, since the sign went up, he had never learned how nor had the heart to turn down a salesman. One young, thin, white faced chap, fresh from the stock rooms, and down-hearted after a fruitless first week’s trip, owes his present success as a star salesman to “Big Bill’ Ready to send in his trunks and accept the first thing of- fered, he decided to make just one more town—Shelbyville. Like every- one else he felt better the min- ute he met “Big Bill.” It gave him the courage to make the plea of his life and he felt like hugging the big man when he said: “Well, son, I have a store full of shoes, but maybe I could sell a few of these Hi-Cuts.” And “Big Bill’s” store was filled with shoes. The shelves were sag- ging with them. The center of the store was decorated with wooden cases piled high upon each _ other, some of them never having been opened. “Big Bill” had a good trade, so good and so loyal that three other stores at three different times had failed to gain a foothold in Shelby- ville. But during the ten years’ business he had made only a fair liv- ing. Other merchants in other lines had grown rich. They owned their buildings, city lots, farms and live stock. “William,” said his wife one eve- ning, she always called him that, “I see that Harris is to sell his hard- ware store to that young Smith. The Fugle says Harrs will retire from business.” “Yes, so I heard,” he replied rath- er thoughtfully. “And he’s made it all in less than five years, too.” “Do you know, Martha,” he con- tinued, “I sometimes think I am a complete failure. Here I have been selling shoes for nearly eleven years, and not getting enough out of it to afford a vacation once a year.” “There is no one realizes it any more than I do,” she said softly, and then with some asperity, “but it ts just because you are too easy going. You let folks run over you too often. If you would stand up for your rights we would own this house instead of forever paying rent. Why!” she said with decision, “we are the ones who ought to be retiring.” Then, taking advantage of her op- portunity, she continued, “William, if you had a little more system in your business, if you would not try to be such a good fellow we would get along faster. If men who are no smarter than you can get rich at the same thing you are doing, the rea- son must be a different way of doing things. Don’t you think that perhaps in your easy going way you have not kept strictly up-to-date in your methods—is there not new devices, new plans, new ideas, that you have not got? And if there is, why do you not start next month; it is the first of the year, and begin all over?” “Why not begin all over?” It kept ringing in his ears all through the month of December. It came to him even more forcibly in January until finally he said to himself, “Why not?” and followed it with, “I will.” “Big Bill’ took an invoice, the first he had ever taken. He worked a week on the figures, sorting them, arrang- ing them in columns, classifying them in little groups and juggling the to- tals. “They told him an interesting story,’ he informed his wife. ‘The story of poor buying, lack of sys- tem and the reason William Axtell Filkins was poor instead of rich. “I have found that I have been carrying about twice as much stock as I needed,’ he said,. “and that i have enough old goods and odd sizes to keep my store full of bargain hunters all winter. And Martha,” he said confidentially, “I have sent for a stock record system that I saw ad- vertised, and if it proves to be as good as it claims to be, I am going to put it in operation as soon as this sale is over.” “Big Bill’s’ clearance sale was an event in Shelbyville’s business his- tory. He made prices on shoes he wanted to dispose of that caused reg- ular customers to buy three or four pairs for every member of the fam- ily. Then he drew a circle ten miles beyond the limits of what he had con- sidered his legitimate territory, and flooded it with advertising matter which brought hundreds of new buyers. The remains left after these two campaigns were taken to an empty store building and sold at auc- tion. “Big Bill’s stock was clean. He was ready to begin all over. He had the money now to make the im- provements, needed years ago. Car- penters, painters and cabinetmakers came in their usual order. A mod- ern boot shop replaced the old-fash- ioned store. One evening “Big Bill” was late for supper. ‘The new stock system came in on the 6:30,” he explained laconically. “Thought I would bring it home and we could look it over together.” When the table was cleared he opened the fiberboard shipping case and drew forth a black cabinet, inside of which was a number of small These unwrapped and proved to be small printed tick- ets, ruled cards, guides, packages. were steel wire slips and a book of instructions. The latter he read carefully. “Why, this seems to be just the thing I want,’ he said, looking up at lis wife, who was nestling on the wide arm of his Morris chair. “This cabinet,” he explained, “holds these ruled cards, each one of which is to be the record of a certain lot or style of shoe. You see,” he said, taking his fountain pen from his pocket, “the upper lines are to be fill- ed in with the descriptions of the shoe, and these little squares are for the different sizes and widths.” “A straight line in a square, like this,’ he continued, ‘“‘means the pair has been bought. Then when it comes in this cross means it is in stock. Now when we sell it, we draw a cir- cle around the cross.” “That’s simple enough for me to see through,” said Martha with inter- est. “What are the tickets for?” “Well, the tickets are the sales rec- ord,’ he explained. “One of them is to be fastened on each carton, and when we sell a pair we are to remove the ticket and turn it in at the desk. Then when we get time we check up the stock cards in the cabinet. Seems simple, does it not? What do you think about it?” he questioned. “Oh, I don’t know anything about it, William,” she replied, “but if it is going to be a help to you, of course it is a good plan.” “You never can tell about these things until you try them,” he said, at length, “but I can not see any- thing wrong, so I guess we will keep it.) The next few months saw many changes at the store. Trade was on the increase. The old timers were just as loyal and many new customers from the outlying territory came in with the hopes of getting more bar- gains. In every part the business was running like a well oiled machine. At the end of the year they bought their own home. “The best part of it all,” said “Big Bill” to his wife, who was now more than ever his business partner, “the stock is smaller and cleaner than ever. That stock system certainly is a success. “You see,” he said, growing enthu- siastic, “we have a record of every transaction, and a perpetual inven- tory. I can look over the stock cards and see what is happening all the time. It tells me which lines are profit makers, it shows me what to buy. Seems to me that the fellow who got it up must have had, at some time, the same trouble that I had.” With the new order of things “Big Bill” did not buy every thing offered. He treated the traveling men just as courteously as ever, and they found it a pleasure in calling upon him, even although they did not sell him. “Big Bill” seemed to be able in his big hearted way to impart a certain December 28, 1919. MICHIGAN amount of goodfellowship which put them in good humor and kept them so for several days. A young chap evidently new on the road called “Big Bill” near the end of his first successful year. way he reminded the big merchant on In a} of other young fellows to whom he} used to give orders because he felt sorry for them. “No, son, he said, kindly, “I sorry I can not give you an order. You see it is this way with rave a system by which I concen- trate my business to three firms and buy every week just the sizes I sold the week before. You have a ‘crack- ing’ good line of stuff but it would not pay me to be changing all the time and you would not want me to throw your line out if I had it in place of the other fellow’s. You will find lots of demand for your shoes. They are all right and I will bet you have a good trip.” me. | It was only a short while ago that the “Bugle” had an item about the retirement from active business of William Axtell Filkins. “The new firm,” it stated, “would continue at the same location under the title of the ‘Big Bill’ Shoe Store.” a a Metamorphosis of Sawmill Towns. Four Michigan cities, it may be surmised, are now, metaphorically speaking, gazing sorrowfully and wistfully from the mouth of a cave of gloom. ‘This state doldrums has been caused, it may be assumed, by the census returns, which show a falling off in their respective popula- tions in the last census decade. of The towns referred to are Menom- inee, Port Huron, Manistee and Ish- peming. Two of them, Manistee and Menominee, have been important logging centers and white pine manu- facturing points. Port Huron was such in the earlier days of the Michi- gan lumber industry, while Ishpem- ing is a mining town, with some in- cidental lumber business. What the matter with Port Huron that it has lost population in the last ten years we are not prepared to say, but probably it is due to a decline of the wood built shipbuilding industry. But that city is backed by a good agri- cultural district, and is well situated for general manufacturing and ship- ping by both water and rail ft should recover lost ground. As to Ishpeming, a shifting of mining in- terests in the neighborhood may have been the cause of loss in the number of mining people living in that city. As to Manistee and Menominee, the decade covered by the census was marked by the rapid decline of their sawmill industry, by reason of the tendency toward exhaustion of is the tributary pine timber supply. True, considerable pine is left in those districts, yet it is but a small fraction of what the growth was fif- teen to twenty years ago. At Manistee little pine timber is tributary to the mills, such as are left. While at both Manistee and Menominee production of hemlock and hardwoods is considerable, the mill industry employs but few men compared to the number that once am } provided the logs and rans the m mrling at those pwints ropr - Some of sawmill towns Itke | tract more tomer Saginaw, y City, Muskegon and|geods to th Cheboygan have added industries to| posite kind tor r take the place of the that pr rietor w n ‘duced lumber; some have adopted ‘ mak r factories for the finer manipulation that } - of rough lumber in the manufacture/is neither relar : |of sash, doors, interior trim and other mber r yet larticles, as did Saginaw: or furniture, st it : as did Grand Rapids; or furniture,|no more meanness im refrigerators, office equipment, pian- in ¥ n 3 - os, curtain rollers, bowling and bil-| only tryime to make liard furnishings, boats, etc, as did! livine for himself ar Muskegon, so that population was of town? retained and increased to a notable Wil make - degree. lesalers are ordinar Z In the first stage of the sawmill, good humored, w ait town’s growth the people residing injlows who really nt it are woods workers or mill hands.| wed patronage ar When the lumber business gets on afford to de rate the down grade the workers leave +S n - gradually for other points where they! terest. alwaws h 2 can get employment. In the early ready for ¢ nar rking period of decline population is apt) ing tone ng 5 to diminish rapidly. But if the towr you—selfish is well situated, and has productive =; much jor . resources, agricultural and other, be- pry Goodsman hind it, and above all the right sort : —_--—- 5-5 ——— of capitalized citizenship, the town Early Industries of Grand will eventually get its second wind,| Written for the Tradesn so to say, and again move forward in FS ag wie man enterprise and progress. Doubtless “! rmDer W F it will be so with Manistee and| Michig : r Menominee. Both have already made Provis 7 substantial progress in industrial ri lines other than the manufacture FzIN|S r lumber.—Northwestern Lumberman hous 3 r ae t . r New Year Will Yous. supplies for Will you be able to begin the ne mpeortant : r year with a cheerful and fully « the meats fur 2 oped smile on your lips determined the farms $ make that business of yours, that job r Rap of yours, produce more and better and rl r than ever before? sands iress 2 r Will you start the new year with t#e sidewals zuar a resolution to abolish your anti- | W2t en ~ quated methods and to install thos p . labor, time and temper saving d gaged im cutti = uf vices and improvements that go te t im rreis preparator make business something more than nt the ps n 2 drudgery? re Ww rr Will you during the coming year| were the M r r get into touch with your fellow mer- | ‘Vy¥k gier Br chants with a view to mutual f in- | Hunt All wer t terest, that kind of touch which H}jroe str r Zz enable you to go to any of them and | cate say: “fim, old man, I am i ngs lot of trouble trying to co lor money from that fellow Per Another ear adustr he is trading with you for cash manutactur p $ your eye on him and keep him on ajed Schn Fr opera rY cash hasis.” and made mstruments mp Will you quit lending money to|er, in 1980, John McIntyr ‘friends” who never come back and | Goodse zag whose trade was worth something t er the firm ran f you before you made the fatal error; & G sell Pra mpan of lending to them? per floors of th: Brown Will you learn what to say to Mrs. | Dttlding cated a fon Tompkins, from out on Sanders near the intersection iit when she comes in to ask you if was fitte p with machim will give her a larger size for a pair quipment necessar of shoes that she purchased, by mail, | th usiness. When ft in Chicago, from Sears-Roebuck was started the z Ce.t zreat t the owner f Will you remember that clerks have | operation of the sam almost as many human characteris-| ments were pr a tics as you have and that they are|the assistanc t rom apt to do better and more cheerfully | shops tt ther m t performed work for you if your tem-j|puhlic encouragemen rt per is always sweet toward them? ris The firm t fe Will you bear in mind that a well|a number of makers of pran equipped, well lighted, well cleaned |ed in New York and Boston TRADESMAN c w eer la let sdy Human Nature inet Acme a ai : The Recoil. MICHIGAN TRADESMAN December 28, 1910. == Se = IM Movements of Merchants. Sherman—Dr. C. S. Purdy has sold his drug store at Wexford. Howard City—W. B. Andrews has sold his store at Butternut to ulen A. Carr. Sturgis—Siefert Bros. have sold their meat market to B. A. Crow, oi Copemish. ithaca—Mrs. Ira Jeffery has pur- chased the millinery business of Miss Satah Taylor. Williamston—S. L. Webber has sold his stock of general merchan- dise to O. L. Barrett. Marine City—J. W. Berry has solid his stock of jewelry and fixtures to D. J. Butterfield, of Algonac. Grand Ledge—Carl H. Tinkham has purchased a general store at Beulah and will take possession Jan- uary 1. Pontiac—F. J. Poole has added hardware to his line, with J. H. Mc- Bride, of Lima, O., in charge of the department. Allegan — D. J. Tiefenthal has bought the interest of C. A. Bentley in the agricultural business of Bent- ley & Tiefenthal. Bad Axe—Sheriff Honeywell and son Ray have purchased the Buckley shoe store at Elkton and will con- tinue the business. Marshall—J. S. Cox will open a general store at Lyon Lake, under the name of the Lyon Lake Grocerv and Provision Co. Lansing—L. A. Baker, the pioneer music dealer, has sold his interest in the Baker Music House to the Cable Piano Co., of Chicago. Bellevue—A. P. Holmes and R. E. Davison, of Allegan, have purchased the Weed hardware store and take possession Jan. 1. Ovid—W. P. Felch, of Carson City, has purchased the bakery and confec- tionery store of Mrs. Carrie Morrow and has taken possession. will Grand Haven—C. Van Zanten has |} purchased the fishing business and plant and outfit of O’Beck & Co. The business was started in 1873. Portland—R. E. Green, formerly in the photograph business here, has purchased a bazaar store at Clare, formerly conducted by Mrs. Otto Derby. Conklin—Joseph McGow, of near Coopersville, has purchased the _ re- maining stock of Wm. Harrison, at Harrisburg, and has opened a gro- cery store. Cassopolis—O. F. Northrup and C. | B. Zeller have leased the building and will open there with a full line of furniture, combining it with the undertaking business under the firm name of Northrup & Zeller. Muessel | Eaton Rapids—A. B. Home, ot Ossco, Hillsdale county, has bought the big store building at Charles- worth, five miles south of this city, and will open a general store. Detroit—Paul Leake, who has been Secretary of the Wholesalers & Man- ufacturers’ Association of this city from its inception, has resigned to devote all his time to literary work. Litchfield—The business of N. Tur- rell & Son, bankers and merchants, who have done a general store busi- ness here for the past forty-seven years, has been sold to a stock com- pany. Ypsilanti—The Stollberg Hardware Co., of Toledo, has sold the Ypsi- lanti Hardware Store to J. Root, formerly an employe of McPherson & House, and he will take possession Jan. 1. Port Huron—Frank Wolfstyn, who for many years conducted a grocery store on Huron avenue, has purchas- ed the Detroit Tea Co. store, on Hu- ron avenue, from Francis T. Smith, of Detroit. South Haven—Jacob Donker, who conducts a large meat market in Kal- amazoo, has purchased the Grand View Inn, paying $12,500, and will employ a manager to run it for him, opening for the season in May. Saginaw—L. G. Schulz, formerly with the Schulz Grocery Co. and late Manager of the Hayden Fancy Gro- cery, has purchased the E. W. Mc- Cormick grocery at 1253 Genesee ave- nue and will continue the business. Manufacturing Matters. Greenville—The Greenville Ma- chinery & Manufacturing Co. has changed its name to the Greenville Machine Tool Co. Buchanan — The Electric Fireless Cookstove Co. has been incorporated with an authorized capital stock of $15,000, of which $14,500 has been subscribed and $2,500 paid in in cash. Detroit—Lore-May & Co. have en- gaged in business to manufacture jand sell automobiles, with an author- lized capital stock of $3,000, all of | which has been — subscribed $1,000 paid in in cash. Detroit—The Fisher Closed Body Co. has been incorporated with an |authorized capital stock of $125,000, ict which $94,500 has been subscribed |and paid in in cash, to build and trim iclosed automobile bodies. Detroit—The Art Glass Co. has |merged its business into a_ stock company under the same style, with an authorized capital stock of $10,- ,000, of which $8,500 has been sub- | scribed, $2,500 being paid in in cash and $6,000 in property. and Shelby—Grading has begun for a narrow gauge railroad from Hart to a tract of timber owned by the Hart Cedar and Lumber Co. in the vicini- ty of the Camp MHouk re-union zrounds. The company owns timber there estimated at 25,000,000 feet. Mt. Pleasant—Lee Shepherd, who has been Superintendent at the Mt. Pleasant branch of the Dow Chemi- cal Company’s works for the past six years, leaves soon for Cleveland. He has a position to do research work at the Case School of Applied Science. He will be succeeded by R. T. Sanford. Kalamazoo—The first meeting of the representatives of the Walk-Over Shoe Co. will be held here January 22 and 23, and it is promised that there will be a large number present. The members will get together for the purpose of exchanging ideas. There will be representatives from Ohio, Indiana and this State. St. Joseph—M. T. Murphy, for ten years Superintendent of the Cooper, Wells & Co. knitting works, has re- signed and will leave shortly after the first of the year for Grand Rapids, where he will become General Mana- ger of the Grand Rapids Hosiery Company. With him will also go Charles Gess, who has been with the company for twenty-two years. > Business News From the Hoosier State. Indianapolis — The Commercial Club has a competition on for a slo- gan for this city. Up to date 45,000 suggestions have been received. Geneva—Frank Circles will open a bakery at Portland. Avilla—The Avilla creamery has closed, the high cost of cream making it impossible to do business. Portland—Lewis Lawson will close out his New Arcade _ novelty store and will open a general store at Fiat. Indianapolis—The ninth annual con- vention of the Western Boot and Shoe Jobbers’ Association will be held in this city next year in Decem- ber. Indiana Retailers. Anderson—When the eleventh an- nual convention of the Indiana Retail Merchants’ Association is held in this city January 17, 18, 19, 1911, the President, Ralph B. Clark, of this city, will report the total member- ship at about 11,000, distributed among nearly one hundred local as- sociations, and will further show the Indiana Association in good condi- tion. An interesting programme, de- voted to live topics, has been ar- ranged. —_———o-2. a" Elgin Interests Win Out. Chicago, Dec. 27—The final stage of the war between the Elgin Board of Trade and the Chicago dealers reached a head last week and re- sulted in a signal victory for the Elgin people. The matter came up on the election of directors and commit- tees for the coming year, which means the control of the Board. The Elgin people won by 188 to 84. The efforts of the Chicago people who are members of the Elgin Board for some months have been to keep El- gin quotations in accordance with what they consider market condi- tions. They charge that the Elgin Board is dominated by private inter- ests and fixes quotations accordingly. The fight has been strenuous since last spring. The Chicago people oft- ea have been able to keep the Elgin quotation within their views, but in order to do so they are compelled to go to Elgin at each Monday's meet- ing, and outvote the Elgin people. Sometimes they could do this, and sometimes they could not. Had they been able to elect friendly directors and committeemen the fight have been over long ago. —_?--2—_____ Laying a Foundation. “Pardon my abruptness, Miss Cit- ronella, but will you marry me?” would “Marry you, Mr. Bonser? Marry you? Not if you were the last man on earth!” Pondering a moment, he took a small memorandum book out of his pocket and checked off a name. “Well,” he said, “there is no harm done. It is due you, however, Miss Higgins, that I should explain. You have heard, I presume, of the Great American Novel, but have not seen it, because it has not yet appeared. ! am about to write it, but in order to fit myself for the task I need one or two experiences. I wish to undergo the pangs of a rejected lover. I have not yet succeeded—and you are the eleventh. I may have to be rejected by half a dozen more girls before | experience the necessary emotion. Good evening, Miss Higgins.” —_>+2——— Spraying Machine Makers Organize. Manufacturers of spraying machin- ery and material at Lansing held meeting last week and perfected an crganization, electing as_ officers. President, R. A. Latting, Grand Ledge; Wells Brown, Lansing, Sec- retary and Treasurer. The following Lansing men were named on the Ex- ecutive Committee, with four others to be named later: H. J. Bock, C. E. Bement and Fred Luger. The name the organization selected was the Spray Machinery & Material Manu- facturers’ Association, and it is stat- ed that it is the object to secure bet- ter publicity for their products and exhibits at all gatherings where there is a prospect of securing trade. In line with this policy it was decided to arrange for a fine exhibit at Lan- sing at the time of the round-up, Feb. 28. —_—_—_t~7..—__ Never Had Happened Before. The answers-to-correspondents ed- itor was visibly perturbed. “Here’s a letter from an enquirer,’ he said, “who asks about a coin that really has a premium on it!” And his hand shook as he wrote the answer to the query. i Dr. Cook explains that he has re- turned to this country for the pur- pose of rehabilitating himself. That being the case, he is not likely to find himself out of a job between now and spring. —_- se When the preacher is elevating himself he is lifting no one else. farmers December 28, 1910. MICHIGAN TRADESMAN = oer the small runs of a year ago. The The Peodees aan PP “Ga@i| latter feature is, of course, the ail Viti New Years ye m ea ¢ S = important one. The week's packing “> 7 = <4 é€ br 4 % Jilim Chicago fell 173,000 hogs behind SSS ™* ; — ROCERY =» PRODUCE MARKET ||" 0 = “ 2 crease m the quantity of product : : A sitimate size the hog crop wee 5) hammer prices of pr - » r - E EL eee nm advance of 42 7 c " u “ee F . The Grocery Market. stocks of canned peaches there are o- on _ ae | ge atlas Sugar—The market is unchanged|getting decidedly light in the more rem elias — TS ger since last week and there is no in- popular kinds and sizes. The canned 2 sak f Trade reid i preen dictise of an ekede Grameen goods situation all the way through Tiel - : : is one of the stron ever known quotations. The refiners are under- hid Brdis - Callbeesis coiele ea 4 : : ' stood to be working on a temporaty Icicsher redaction of stocks of off wa-lac, = ' . high raw market and_ predictions |rieties of fruits. Peaches and ft. . made as to the possible trend of the|cots are already in low supply an 4}° * ii market during the next few weeks|the former is tending his [ lat- fp, 5 marking the close of the year and the }€St reports note more fi $ i Ma 12 632 opening of the next, are for an up-|faisins and also on prunes. The prun reat ‘ holding of the present basis of val- market is the strongest on record and| lt ' ues. Between January 10 and 15 Cu- stocks are going to be absolutely} +... r : ban raws will begin to arrive. There cleaned out at an early date, for al +. are some who believe that this will|ready the supply of prunes to ship| i . r r have an immediate effect and cause] ast is but a fraction of what Cali |" ak, eer r the market to weaken. On the other | fornia ordinarily holds at this tim ‘. - , hand it is claimed that the refiners|the year. Evaporated apples are le 2 , - have been working on a high raw | demand and very firm, as the stock of | eer basis and will take advantage of the |this variety, too, is small this winter. | , ae re lower raw market to recoup. Currants are firm. General demand a Tea—The Japan market remains |for dried fruits is better “oe firm and sales are steady. The de- Rice—Prices are steady and ther i _— mand for Formosas is active at full lis a little more interest ‘on the oort ite. ‘ohne on prices. All Blacks are firm and main-|of distributers reported. In a senera 7 seieaiieiaepialiiatatiaia tain the recent strong advance. A| way the movement is Sees An Fast Co-« operative Delivery Service considerable shortage has been re-jern report says that “Honduras ric 2 ported from India and Ceylon, with]is acting better, as the mills can not | Charlotte prospects of a still further advance. |replenish supplies of rough, except at} an ds ¥ \ltogether the market has been very |higher prices. The farmers’ combin- | hasiness satisfactory during the past year, and | ation seems to control the situation, | Dyer, ¢ en after the regular meeting of the}and some advices claim that it is the Liedy cevthaced ti : . 3oard of Tea Experts in February | most successful vet formed.” Se a nae : we may look for a continuation of a f ae lilt ; ‘ high standards during the coming ee . hg egies aerate year, with possibly the elimination tt a oT wee * ' : . ' ’ ertificial coloring, which many _ be- pe — CO ee ee a ; : ; lof about all of the different kinds are|“****> * lieve will be to the ultimate better- | : as a i . ment of the trade. bg — ig ot rT r : Canned Goods—The_ year closest oe — zim tuts oie with a remarkably small supply of | nS ae the — ot a 1. dotieere ' practically all kinds, and it will be | Changes mo — ’ six to nine months before a new sup- | Syrups and Molasses—The molass - ply is obtainable. Tomatoes and peas | © market ee - a are scarce: stocks of corn, despite | 8TOCSTY Te — _ _ Michigan F some increase in the pack, are mod erorety grades te — = - : - erate; string and lima beans, spinach, | Sins demand. Prices are firm Mar th 35.006 : pumpkin and other kinds of canned | molasses and syrusp als oo : . vegetables are all in light supply, ple sugar d syrup ti S wae . while in the line of canned fish and ee _ Glue ee steae wht mont : f mes fruits there is a positive scarcity of | Honey is firm and in very go ' e rat c - ' almost every kind one can think of. —— oe Bo Ane For instance, salmon is unusually Pickles and Kraut—Bot tne r . - scarce for this time of year, so i lines are very firm in price. Pickles|.__. canner , lobster, also cove oysters, while sar- | 4re scarce and the supply of satmer| pin . - cttadt aie Wiammen dines turned out short both in this|kravt is much smaller than cl ..t4-tile once sae a ‘a. a ao country and Europe. The domestic | 4verage In addition to t com par - ‘ ¢ S250 ner . sardine pack was fully 250,000 cases tive scarcity of stock, demand : snicninannagimgiingin ‘ helow the pack of the previous year. large hich further strengti At th an r r . and that, too, was short, so the; €%5 rocer ‘ strength of the sardine market car. Provisions — These rang gher | st r “2 . be imagined, especially mustards,, most of last week but suffer r : - ‘ these being particularly scarce at tle setback for near d r r T COMMIT r r present, as the proportion in the pack at the last. The latter was the r 4 4 was much below normal. California | sult of a dull and weak tar cast - "4 > fruit canners report that they are sold meats, cash ribs dro to a dis-| tional capita 10 ‘iianacaaicaieie out all but some odds and ends, while count of 10c under January, 4 tt & Michigan fruits are absolutely all against 50c premium a fortnight ear FY r has 2 r r gone from first hands and now comes |lier Hog receipts sap ty ft firm, Edwin J G t e 3 7 ¥ Baltimore with the statement that’ pointing and are ever r than & Co., for cight or ten day Lamber € MICHIGAN TRADESMAN December 28, 1910. January Sales and Suggestions To Help Make Them Winners. Once again we are at the starting pole, and it is well that the results from’ the past year’s efforts be con- sidered, and the campaign for the new year’s efforts be mapped out with a view of profiting by the mis- takes and shortcomings. Januaray is the month of frequent changes and will occupy the full time and tax the energy of the window trimmer to the limit. Annual sales, clearing sales and pre-inventory sales will be conducted by nearly every store throughout the country. This will call for special efforts on the part of the trimmer, as the success of the selling end will depend largely upon the effective trims that will be made from time to time. In former years this end of the business had little effect upon the shopping public to influence buying, so at that time January sales were not as prominent nor were the efforts on the part of the merchants to clean up their stock as great as they are at the present day; but as the years roll- ed by and the aggressive merchants realized the advantages of January selling, they used every possible means of making this selling event a success. Newspaper advertising, of course, proved a strong medium as a trade puller, and along with it the showing of tempting bargains dem- onstrated its power in the same lines. People became accustomed to the use of the show window as a medium that would inform them of the many good things that are to be had in the inte- rior of the store. The dav has come when the dis- playing of goods in the show win- dow and on the interior of the store has become an absolute necessity to every modern store. Nearly every store in the country is to-day equipped with many of the conveniences that are necessary to properly show their merchandise, both in the show window and on the interior of the store, and there are many merchants not derive the full benefit from the displays for more than Perhaps the one most common is the neglect of proper attention to this end. Whether it is the fault of the merchant or the decorator can not always be deter- mined, but, as a rule, it will be found that the team work that is necessary to carry on this end of the business successfully is lacking in many cases. The show window can perform its mission best when newness and nov- elty are the predominating features. ‘n many places these features are lacking. Perhaps the decorator does not apply his best efforts towards originating new and catchy ideas that could be successfully carried out in the displays and prove resultful, because his employer does not take the interest in the decorator’s work that he should, or he may not be ag- gressive and believe in modern ways. There are few cases of this kind The fault will be found to lay more generally with the decora- tor, whose efforts to uphold the standard of the displays are enough to hold his job. who do one reason. known. One of the most important items, not to be overlooked in successful sale windows, are price tickets and show cards. Every article on display should be ticketed. Large announce- ment cards calling attention to the sale of goods on display should be conspicuously placed throughout the windows as well as in the interior. The lettering on all cards and tickets should be very plain, neat and legi- ble. Elaborate cards are as much out of place at this season as elabor- ate window settings. The following sale names are the most popularly employed during the Tanuary month: “January Clearance Sale,” “Inventory Sale,’ “Clean Sweep Sale,” or “Carnival,” “Red” or “Green Tag Sale” and “After Inven- tory Sale.” For almost any of these sales a window background can be of mir- rors framed, or of the popular cloths used for this purpose, hung in loose folds. In framing the stocky dis: plays, ornamentations on _ the background are apt to be hidden from view by the goods on display( there- fore it is advisable to dispense with their use and leave the background plain and strictly businesslike. If it is to he a red tag sale, large and small should be conspicuous. The large tags can be made of red cam- stretched over a wooden frame and the boldly painted in white, or the letters can be cut from white cardboard and pasted on. An excellent white paint for painting on this cloth can be made by mixing white zinc and water, with glue or mucilage used as a sizing. The small tags can be cut from red cardboard, with white or black lettering, as may be preferred. The same idea can be used for other sales, modified to suit the case. A commendable feature re- garding these designs is that all the preliminary work can be executed in the work room and quickly brought into place at the proper occasion, thus placing the time of the under- covered window at a minimum. Make the window display attractive and with effective newspaper adver- tising January ought to be a good month. The interior displays, how- ever, should have the same amount of interest for the shopping public as does the show windows. Many mer- chants are apt to give their entire efforts towards making the show win- dows most attractive and neglect the importance of an interesting interior. While the decorations of the interior need not be elaborate like those seen during the holidays or at other occa- sions of special interest, it is impor- tant and a great help to the selling end to have every available space fill- ed with merchandise that will interest the people who come in the store. ———_»----~» An Enterprise That Failed. Written for the Tradesman. About the year 1870 (the exact date is not important) an invention by a man named Alden, for preserving fruit by evaporation, attracted the at- tention of horticulturists, dealers in foods and investors. Alden came to Grand Rapids and spent considerable time among men of business in ex- plaining his system and soliciting sub- any tags bric letters scriptions to the capital stock of a corporation for the purpose of erect- ing a factory, paying for a license to use the patent and engaging in the business of preserving fruit by the Alden process. Ground located on Canal street, near Coldbrook, was purchased, a factory was erected and preparations were made to commence operations with the money subscrib- ed by the confiding stockholders. The apparatus constructed for the evap- oration of the fruit consisted of a heating arrangement in the base- ment, above which, rising through the roof, was a shaft. The fruit, in the process of evaporation, was spread upon wire trays, supported by brack- ets built for the purpose in the shaft, to be removed as required when the curing process had been completed. Then the trays would be refilled and the cured fruit packed for shipment. The company purchased large quanti- ties of fruit, but for some reason, when cured, it failed to meet the re- quirements of the trade. Formerly air dried fruit had been largely used, but when jars of glass with air tight caps were invented, enabling the grower of fruit to preserve the same _ fresh and wholesome, dried fruit speedily lost favor. The Alden factory was operated for a season with unsatis- factory results to the stockholders, who eventually lost their invest- ment. After a time the factory was sold to John Bradfield, who put in machinery and engaged in the manu- facture of the Bradfield patent fold- ing card and sewing table, of which probably 100,000 were sold during the life of the patent. Later Mr. Bradfield admitted Thomas McCord, E. PP. Fuller, George Kendall and R. C. Luce to partnership, under the name of the McCord & Bradfield Furniture Company. The plant was operated successfully under that name a num- ber of years, when Mr. McCord and later Mr. Bradfield retired, and the name was changed to the Luce Furni- ture Company. The old Alden build- ing now forms a part of the plant of the Grand Rapids Show Case Com- pany. Mr. Alden organized companies and erected about twenty evaporat- ing plants at different points in the Sate, but none were successful. Arthur S. White. The foundation of man’s transac- tions with his fellows is that he shall pay his bills. WorRDEN GROcER COMPANY The Prompt Shippers What Other Michigan Cities Are Do- ng. Written for the Tradesman. Another large Eastern concern manufacturing farm machinery will locate its Michigan distributing branch offices in Lansing. Bay City will entertain the Michi- gan Dairymen’s Association Feb. 21- 24. This organization is one of the strongest in the State, having 2,000 members. The Commercial Club of Mar- quette favors the employment of a paid secretary and will undertake to raise $5,000 before March 1 to assist in boosting the city. The East Jordan Board of Trade has re-elected officers and three new members have been added to the Board of Directors. The work of the Western Michigan Development Bu- reau was highly commended and the Board voted to employ a man to look after the raising of funds to assist the Bureau. Kalamazoo will entertain the State Historical Society at its annual ses- sion Jan. 31 and Feb. 1. Lansing will have six pay-as-you- enter cars on its Michigan avenue line very soon. Census returns show a loss of over . - » . 2,000 in population at Menominee during the past ten years. This is not strange when it is considered that ten years ago that town was a leading lumber port, with scores of sawmills and other wood working in- dustries. These have gone and in their places other industries are com- ing, such as sugar and shoe factories, and Menominee will show a nice gain when the next census is taken. Beginning Sunday, Jan. 8, Sunday delivery of mail at the postoffice in Kalamazoo will be suspended. Grand Rapids will doubtless be the next Michigan city to get in line in this movement. The Mason County Progress Club lias been organized at Ludington and will incorporate. It is made up of the live business men and farmers of Mason county and its work will be along board of trade lines. Almond Griffen. —~->——_—_ The store that will not treat wom- en right because they are women should at least do it because it pays. —_——_>-e + Happiness and holiness take turns at being cause and effect. Grand Rapids, Mich. December 28, 1910. MICHIGAN TRADESMAN Great Leipzig Fair. Otho, “The Rich,’ Margrave of Meissen, who ruled the territory now known as Saxony and several of the adjoining states 940 years ago, grant- ed permission to the people of Leip- zig to hold semi-annual’ fairs, or open-air markets, for the exchange of produce and other merchandise. Competition and fair dealing were thus insured, and some of the evils now complained of such as monopo- lies and restraint of trade, were pre- vented. Long before the royal charter was granted, producers and consumers used to meet at Leipzig regularly to trade. It was the market place of the Saxons in prehistoric times owing to its advantageous sit- uation and convenience of access. The advantages of the fairs were recognized by sellers and buyers, and they began to come from all parts of Europe. Leipzig was situated at the intersection of the trade routes betweeen the East and the West, be- tween Poland and Thuringia and be- tween Germany and Bohemia, and the producers and merchants of those regions could thus meet half-way. There is another great fair at Niz hni Novgorod, on the Volga river, in Russia, where caravans of camels come from China, Turkestan and the ‘aucasus bearing the products of the Hinderland to be exchanged for the manufactured merchandise of Eu- rope. It is one of the most interest- ing places in the world. At the Leip- gis fairs one does not see so many quaint and curious characters. The patrons are solid men of busi- ness from the commercial centers of Europe, who dress in conventional at- tire and do business according to modern methods. The Leipzig fairs have diminished in relative but have increased in act- ual value, because of the changing methods of doing business, because of railway transportation and the con- venience of communication by mai! and telegraph. It is no longer neces- sary for the sellers to bring then merchandise with them or for buyers to carry their purchases away. It is no longer necessary for the emperor to prohibit markets in any other town, as Maximillian did in 1507, or to grant safe conduct to merchants from other nations against highway- men and robber barons. The fairs, however, are still held on the oid dates—-the “Jubilate” fair for two weeks following Easter Monday and the “Michaelmas fair for three weeks beginning on the last Sunday in Aug- ust. The total value of the exchanges at the Leipzig fairs these days wil! run as high as $100,000,000, ten times as much as the total of fifty years ago, although the number of merchants who come is very much smaller. Formerly sixty thousand strangers would be found in Leipzig during the fair weeks, and accommodation had to be provided for them in the private houses of the burghers. The visitors often numbered more than the pop- ulation of the city, but every family enjoyed a portion of the profits. The local shop-keepers packed their stocks away and rented their stores to the more important dealers. They | had the same tenants every year. The smaller dealers were accommodated in booths erected in the streets, va- cant lots, and on the out-skirts of the city. These booths were the proper- ty of the municipality; they were sub- stantially made, and at the end of each fair were carefully taken down and packed away for the next year. The rent went into the municipal treasury. —_2-2. Visit the Market. No retailer can afford to visit his | market less than twice a year. Be- cause with some, trade the past season may not have been up to the stand- ard of other vears is no reason why a visit to market should be omitted this season. On the contrary, it is| the best reason why the market should be visited. Local conditions may, | and doubtless have, given many a} wrong outlook for the future, and a| visit to market will no doubt sug- | gest a reason and a remedy. The successful retailer in all lines} in this day of close and active com- petition goes to market and person- ally places orders for most of his} goods. If you think there are not| the best of reasons for this, sit down | and write some retailer you know/| who regularly comes here to buy. Or| still better, come to Grand Rapids | and see for yourself—brush up | agains the livest retailers in your} line. They caught the market habit | years ago, and they will tell you a| sood part of their success has come in good market buying. These visits may not pay in dol-| lars and cents, but they pay in ex-| perience. You can see goods before | buying, compare the merchants’s| styles and prices, and know that| when you have placed your order it | has been done after a full knowledge | of all lines your competitor has had | a chance to stock up on. Another market advantage is that you get acquainted with the mer- | chants from whom you buy. This knowing each other will be to your mutual advantage, and as many credit ratings are improved by a strong per- | sonality, surely most retailers will | profit by this acquaintance. To say| the least, you will better understand | your base of supply and this should make you a better buyer. Some retailers may think they can| not afford it, but as a matter of fact | they can not afford not to. The best} investment you could possibly make of time and money would be a visit | to market. You can thus learn lots | of new things you did not know about | goods you are now handling: pick up| lots of new ideas of inestimable value | to you you can not afford longer to} he without. a better merchant and feel the change | from the grind at home has done you! good. You will go back home Your customers will appreci- | ate the better selection of goods you buy and the prices will be right —_. +. —___ If you or your clerks have visitors | who are apt to preface their remarks | with the enquiry, “Are there any fa-| dies around?” just invite those fel- | lows to tell their yarns somewhere else. i Michigan Ohio and Indiana Merchants have money to pay for what they want. They have customers with as great a purchasing power per capita as any other state. Are you getting all the busi- ness you want? The Tradesman can “put you next’” to more possible buyers than any other medium pub- lished. The dealers of Michigan, Ind- iana and Ohio Have the Money and they are willing to spend it. lf you want it, put your adver- tisement in the Tradesman and tell your story. If it is a good one and your goods have merit, our sub- scribers are ready to buy. We cannot sell your goods. but we cam imtroduce you to our people. then it is up to you. We can heip you. Use the Tradesman. and use it right, and you can’t fall down on results. Give us a chance. The Tradesman Grand Rapids MICHIGAN TRADESMAN December 28, 1910. Micencan TRADESMAN DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY Corner Ionia and Louis Streets, Grand Rapids, Mich. Subscription Price. Two dollars per year, payable in ad- vance. Five dollars for three years, in advance. Canadian subscriptions, $3.04 per year, payable in advance. No subscription accepted unless ac- companied by a signed order and the price of the first year’s subscription. Without specific instructions to the con- payable trary all subscriptions are continued ac-j} cording to order. Orders to discontinue} must be accompanied by payment to date. | Sample copies, 5 cents each. j Extra copies of current issues, 5 cents; | of issues a month or more old, 10 cents;! of issues a year or more old, $1. | Entered at the Grand Rapids Postoffice | as Second Class Matter. | Ee. A. STOWE, Editor. December 28, 1910 ! j CENTENARIES OF 1911. It will be some time before we} again come upon the centenary of a| - . -i \ year like 1809—noted for the birth of! so many distinguished men and wom-| en. There were not in the prroent i year many such centenaries to cele-| oe brate. In 1911, however, there will} be marked the hundredth birth anni-| versary of several Americans who at- tained distinction in different walks | of life. It was 1811 which saw the birth of! Charles Sumner, Wendell Phillips, | and Horace Greeley. These three are) the most noted of the year. Lesser in fame are Henry B. Claflin, the| merchant; Henry J. Rogers, who was an associate of S. F. B. Morse, and who is said to have been the first to perfect a system of code signal-| ing with flags: Delia S. Bacon, who | started the Baconian theory of the authorship of Shakespeare’s plays; Henry Meiggs, the railway contract- or, whose lines in the Andes were! marvels of engineering skill; and| William Kelley, who was among the first to make steel in this country. The first organized metropolitan | police force was the work of George | W. Matsell, who was born in 1811, as! were also Elisha Otis, the inventor; James M. Gillis Loomis, astronomers; governor of | | elevator} and Elias Henry S. Lane, | United States senator, and presiding officer of the first Republican national convention; “Fanny Fern,” the writer; the Rev. Noah Porter, assistant editor of Web-| ster’s Dictionary; Isaac M. Singer,| Indiana, i inventor of the sewing machine; and} other lesser personages. THE TOYS OF THE WORLD. | A quarter of a million tons is the | annual output of toys, according to} statistics. These will make 10,000 | carloads, the transportation of which! furnishes employment for a whole | army of people. Then there are the | salesmen who act as_ distributors throughout the The magni-| tude of the industries maintained byl happy childhood is really an immense | one, and the strike of Santa Claus’ world! (BG. | maker! |carried the news to Josephine. But the heart of the toy making industry is among the German peas- ants, whose labor throughout the year is in making the world happy during the holidays. As in our own industries, individual specialize along certain lines. Thus one man works year in and year out in the manu- facture of wooden cows. His neigh- bor gives his entire attention to wooden horses, were either to ex- change work with the other, failure would result; yet along his own line each is an expert. Were we to go through the territory of these humble people, we would see toys by the hundred, ranged in the yard to dry. And for the small toys which retail here for five cents apiece an entire German family, all hands working steadily, may have received the sum of five dollars per week. We esti- mate by the piece: they by the gross 1 hundred. It is low: pay, yet their wants are simple, and they are con- tent. Toy making may be said to be al- most as old as the world. Even 2,000 there were toy water carriers. 1ation’s history, her progress, may be approximated by the shelves of a toy shop. When there is war in the land the little tin soldier and drum have full The success of the bird man as an inventor is written in the air ships which fill the windows. And they must be like the great mod- els, even in detail. Long live the toy- He is at once joy-maker, historian, and holder of a strong lev- er in the industrial and commercial! world! : STUDY ENVIRONMENT. The story has recently come _ to light of how Josephine successfully met the strategy of her rival Helen in a most successful manner. The latter had sway. recently married, |mainly for wealth, and prided herself ‘upon the jewels which through this marriage came into her possession. On being invited to a reception by the Empress, she boasted to others that she would eclipse the beautiful Josephine. She decided that diamonds should be her gems, and that nothing would prove a better setting than green vel- vet. A new gown was ordered and levery thing seemingly went accord- ling to her desires. But some ill wind Did she make an inventory of the crown qgewels? Not a bit of it. She did, though, order a complete re-trimming of her reception rooms, the color scheme being transformed into a bright blue. Her own gown was a simple one of white. The environment was most inhos- pitable to the green gown, as its wearer at once perceived; but she was helpless. Josephine was the graceful, genial person designed by nature. She praised the beautiful diamonds, and displayed the utmost courtesy to her rival, who, it is need- |less to say, was hopelessly left in the shade. In decorating your windows, if you have near neighbors, it is very ,easy to fall into the predicament of employes would be as serious in its|the green velvet gown in the bright results in the juvenile world. industrial as in j th ec \ which blue rooms. There are are displeasing. contrasts Beware of inviting them. Your surroundings should in a measure dictate your own decorations. Elaboration in the ex- treme may be thrown into shame by the personification of simplicity, Col- ors may be mingled too closely in discordant hues. Take into consid- eration what is around your door, as well as what is within your win- dow. “ELI PERKINS” THE LAST. The almost unnoticed death a few days ago of Melville E. Landon, known to millions of readers as “Eli Perkins,’ removes the last of a no- table group of humorists who were, in their way, analogous to the great Concord group of poets, philosophers and men of letters who made the last half of the last century the Eliza- bethan era of American literature. Mark Twain, Josh Billings, Petrol- eum V. Nasby, Artemus Ward, Eli Perkins, Bill Nye and “Bob” Bur- dette may be said to be the founders and aristocracy of American profes- sional humor. Each was unrivaled in a field peculiarly his own. There was never any competition between any two of them and there are no signs at the present day that their like will be seen again. A new order of things humorous has been brought to pass and the old order has de- parted. Mark Twain’s work is the only product of these fecund brains which may be classed as real literature and it will naturally leave the most last- ing impression. But Nasby’s influ- ence was probably more dynamic and effective during the short period of its exercise than that of any other American humorist, for his pen bit deep into the anatomy of the “cop- perheads” during the Civil war and no one can measure his effect upon the Union cause in the North. Bil- lings marked out a very different path in professional life, despite his “tube” orthography. He was the pithy philosopher, the ancestor of a long line of “sentence sermonizers,” “pointed paragraphs,’ etc. Artemus Ward was a pastmaster of humor— the real fun that is at once ludicrous and irresistible. Eli Perkins, on the other hand, was probably the clever- est of all the humorists in his gro- tesque exaggeration which did not pretend or seek to deceive, but de- pended for its effectiveness upon its very cleverness. In this field he was supreme and proved that if all the world loves a lover it also loves a liar, if he be as clever and harmless as Melville E. Landon was. Bur- dette is the only one of the group who is still alive, and he ceased to write humor many years ago. A new race of funny men has arisen. There is a flood of jokes pouring from the columns of news- papers and magazines, but none of all the jokesmiths can be called an intellectual reincarnation of their predecessors or as worthy to be in their class. In some respects this is to be regarded as unfortunate. But the “old line” humorists gave the people of the last two generations much reason for rejoicing that all concerned lived in those times, and Eli Perkins did his share. HUNTING BY MONOPLANE. Although the winter season is not generally regarded as favorable to exploits in aviation, the bird men seem to be quite active everywhere. lt is reasonably certain that summer will witness astonishing progress in this wonderful science to which so many fearless men have de- voted themselves. One of the odd- est and at the same time really inter. esting feats of a flyer was when Hu- next ber Latham, the French aviator, went duck hunting in his famous Antoinette monoplane. This adven- ture took place in California the oth- er day and was remarkably success- ful both in the ducks bagged and in the maneuvering of the machine. Latham took his shotgun with him when he made his flight and sailed over the feeding grounds. The ap- pearance of this strange apparition naturaly frightened the fowls and they rose in the air in the track of the aerial hunter. Latham dropped his levers and began popping away at the birds flying within a few feet of him, with the result that he killed a number and wounded others. The strange part of the experience was that in his powerful monoplane he actually overtook the swiftly flying ducks and probably could have knocked them over with a stick had he been secure enough in his seat to attempt such a thing. But he chased the flock far out to sea, and returned triumphant to the Gun Club grounds,. where he was received with enthusi- asm. This adventure opens new possi- bilities for the flying machine may revive the ancient sport of Venice. Dogs can not be used by the aviator in his air ship hunting and the falcon may be brought back into the game. If Latham had such suc- cess the first time he tried hunting in the air it is likely that he and others will perfect facilities so that within a few years this may be a_ favorite method of sport. Certainly it has ad- vantages over the old way of lying in a cold blind for hours waiting for a shot, or of plunging through mud and water for miles in an endeavor to catch up with a flock of ducks. But of more importance was __ this feat as a demonstration of the abso- lute control which the aviator has over his machine. As anybody knows who ever shot a gun, it is delicate business and requires all of one’s at- ention if a good shot is to be made. Yet Latham not only aimed well but never lost control of his machine for a moment. Had he done so his hunt- ing experience might have resulted fatally. This thing of hunting ducks in their own element is a little un- canny, but we must get used to that sort of thing in the wonderful age in which we live. There are two kinds of helping hands: those that help others and those that help themselves. Often there is a pair of handcuffs waiting for those that help themselves. and A whole lot of fellows will use the sume New Year resolutions this year that they used last year from the sea- son before. _ iitaccnie N eat MICHIGAN TRADESMAN 9 ROWE’S CHRISTMAS. ing bread on the waters to help al, as thinking of the old couple in the alome over feeble fires and wait tor child or a youth along in the world. | back room. the Man with the scythe 1 How Many Remembered the Aged|This child or this youth has life be-| “[ went back to them without an #ong fence the sackcloth-and-ash on Christmas? fore him, or her, and all the oppor- | idea as to what I skou . ad n Wry didn’t I think : Written for the Tradesman. tunities for wealth and distinction|| went in and sat down and waited | 5etore? Is « becan um g Z Somehow, the old book-keeper has |that the child of the wealthy has. lfor an insviration. The lade wis i myself that [I rememier ' his own way of looking at things. As| “The person who assists that child states © of i a rule, he seems to think that the|may be putting money in the bank,|t5 talk as soon - E judgment of the masses is erroneous.|as it were, planting seed which will did not interrup ‘ 2 He never does things as other peo- grow into fine crops in after years. | th, she mia “ c r ple do them, and so is called “con-}Do you see what I mean?” i. 1 . trary.” “Yes, you mean that a good many| “fr seems that seg The day after Christmas Blakes-|of the people who help children do it |/the door they thou ¢ tan mn ps ley, the star salesman at the Central|from selfish impulses, and I think |tey, or Saw ¢ Soe - a ng: H gam nat z Grocery Store, found the old book-|you are wrong. As I have remark- | eae 17 f ner keeper sitting on his stool, leaning |ed before, you are a knocker.” eds a, oo whet cost of 2 homme wt his head on his hands. The old fel- “If you have time,” said the old les «68 hed Whe thee were : wh low had been unusually quiet that book-keeper, “I'll tell you a story. It|she said they were her childr r c-keeper ‘ morning, and the salesman thought] wit) show you what I mean when I | were all married a z ' ' to cheer him up a bit. say that children are helped because |they didn’t com t Th eT “See here, Uncle Rowe,” he said,|they have the essence of youth, and|had not o tind © : r z “this is no time for a_ grouch.|because they have the world with all|them in a year. Samuel was a r ' Grouches don’t grow in the right |its benefits and rewards before them. |stable man. They . , shape during the holidays. Cut it} It will show you what I mean by the | home to put him in business ee ' _— out.” other class, more in need of help and | was doing th ' ' “This,” said Uncle, “is not a|cheering words, but rarely thought of | dren. . grouch. This is an attack of sack-|at such times as this.” | “The old lady thought th ~~ — cloth-and-ashes. It has been com- The star salesman sat down on 2/ pretty well off, tsndidevinat 7 : , ing on ever since night before last.” |harrel to listen, for the old book- liand was not able to worl ' -* “Ever since Chrinstmas Eve?” ask-|keeper’s stories are usually worth lis-| kept her ght t r ' . ed Blakesley. “That is a strange|tening to. ltism, but the C. O. S. was loinc fae oo yrs * time to accumulate a package of| «(), Christmas Eve.” the old man|and they would get , riche — - warn sackcloth-and-ashes—unless you have|peoan “I started out to be a ‘good|She had a litt : " ’ : been thinking of the dear dead days|foyjow’ You know what that is? |and then! That : : . beyond recall, when you scattered| sme one hunts up the children who|trembling han ¢ slr instead of saving.” are likely to go without toys, and lthat old : i " a a aa “ec 2 “ c " i : etl ’ os 7 P & Vl lessee ¥ 7 Cis. I have not been thinking of the|you write a letter and tell how many | out th rid Q n alee dear dead days beyond recall,” smil-| you will look after, and the chief} “N { ‘ ’ . 4 | ed the old book-keeper. “As a matter |‘good fellow’ sends you a letter tell- lon Christ ‘ of fact the dear dead days are not beyond recall. Besides, most of the people who mourn for the past would do it over again if they had a chance, and mourn only because they haven’t the chance.” “You're a knocker!” said the sales- man. “I know a remedy for this fit of sackcloth-and-ashes you're com- plaining about. Go out and make some little child happy! Go and blow some of your hoarded wealth for a doll, or a red balloon, or a dog that growls when you pull its tail. It is the day after Christmas, but there is time yet. Go to it, Uncle, and see how long this attack will last!” “The little girl act has been played to the limit,” said the old book-keep- er. “I have heard of nothing but the needs and longings of childhood for a month. I guess every child in the city has toys to burn this morning.” “Well, what’s wrong with that?” asked the salesman. “Not a thing,’ was the reply, “only I’d like to see the benevolence of the time put where it would do the most good. Why don’t they con- sider some one besides children? Are there no men and women who need food and fire more than the little ones need toys?” “You are a knocker, for fair! laughed the salesman. “If you stop to think, you will understand that the hungry have been provided for, as well as the little ones, some of whom were hungry, by the way.” “Qf course I’m a knocker,” admit- ted the old book-keeper. “If I weren't a knocker, I would be thinking just as you are. But let me tell you that the helpless little ones will always be cared for. It is something like cast- ing you where to go with your toys “T had three children on my list and I had spent five dollars for pres- ents for them. I was to take th gifts to their home Christmas Ex and leave them, taking the kisses and shouts of the little ones for my pay Yes, well, I went to the dirty where they live into the upper which looked as if it had only a few days to stand erect. The card said that my children were on the top floor, in a back room, and I there with my arms full of presents. “T knocked at the door and an old lady opened it to me. She was a bent old lady, with white hair and trem- bling hands. By the fire—contained in a coal stove with two covers, and not much of a fire at that—sat a man with his leg on a chair. A crutch by street | and found my went his side told the story of rheuma tism. He, too, was a bent person with white hair and _ trembling hands. “All the furniture in the room, in- cluding the bed and the dishes in i sight on a box, was not worth five | r o o | dollars. There was a loaf of bread | and a pan of beans on the table. | Nothing else, not even butter. The} old people saw my bundles and nat- | urally expected that I had come | with a present for them. I couldn't | just make up my mind how to get| out of it! “IT asked for the Harver children, | and they told me they were in front, | and I excused myself, promised to re- turn, and delivered the toys. Oh, of course it was pleasant, and very grati- | fying to my vanity, to see the little ones enjoying their toys, but I was! not thinking of them at the time. I way ;ti story of a tenement |! oe Cree Ts ; ~ . “ P 7 “i he had r ‘Throug ; f thread " « for comt vant to t -d to h the They wanted The dead Zee MTN d t cient on clothing “| didnt k ouldn’t help way the I left I hear old people w plight—old, ulone like a h swamp after are over. N stand what others need this seaso knocking on tim pe time, those for whom there this world, fc ed and 1 wno ¢ | The ican ught society. “An Who y to forsaken, old man thinks are ix never pay hug and kiss essence of of all life, give them, they 10 MICHIGAN TRADESMAN December 28, 1910. THE MAILING LIST. Every Merchant Should Have One and Use it Wisely. The mailing list is indispensable | in every well-ordered business, tor through it with all keep in close your old you. can touch and by circularizing acquire new ones It pays in the ratio in which you put work into the brains and While not so far reaching as munity advertising in the newspapers, | it is regarded by many close students as the most valuable advertising me-| ' } dium for a single line business, and| that it is the most economical tor smaller con- it admits of no argument } cerns. It is the direct appeal to the class interested in your business. \lmost every merchant has made some sort of effort to get a mailing list; usually copying somebody's else} list, but not one time in fifty going] at the work with the and theroughness which its great import- For the use ot this energy anee demands. method of trade-bringing 1s quite hat est degree of concentration and much] patient effort as well as constant at-| tention to keep the lists “live.” The draw. the best source trom nucleus of a mailing list is the person: business; the order sheet ery book if you do a cash business. Begin by addressing a letter to each one of your old customers, enclosing a postal card and asking them to} eive you the names of a dozen or more of their neighbors or iriends| make trade center their buying point. who your alphabetically, with correct es; then go to the polling books and copy the name of every voter in your precinct, ward, township or as the size of your list may demand, striking out the duplicates. only, for dead names will make you think that this style of advertising is not productive of results. Get live names Make plain to the clerks your in-| terest in securing the names of far- and let their ad- dresses in full be entered by the tickets, copied on the mailing list by the cashier or book- away customers, salesman on the sales from which they can be keeper. Hlave one person in_ sole charge of the mailing list, so that the duties will not be divided’ or neglected. From the customers who come to the store from the various points of} the compass where the outlying post) offices are find out what changes have occurred in the difffer- ent localities by death or removals. located, The size of the mailing list should| be determined by the territory neces- sary to be covered. It is economy to write to every voter who is tribu-| tary to your place of business; it is this broad advertising which is cumu- lative in its effect. rence will illustrate point clear: A cular An actual occur- and make man received a cir- fifteen miles distant and town some opened it in a crowd of men in the} The name of the dealer on the letter-head attracted the at- post office. customers | effort. com- | really | d work, requiring the great-| which to} 1 ledger, if you do a credit} and deliv-| Enter all these names} address- | county, | this | from a clothing concern in a! tention of a bystander, who said: “I never bought any clothing from that firm, but I have heard they are quite reliable. What do you think of them?” The recipient of the circular | answered: “IT don’t know anything} about them personally, but as they) have been sending me circulars for! ‘the last year quite regularly, I shall | go down and buy my next suit from them, as seem determined to secure my trade, and I believe that any firm that will work so hard for trade will be wise enough to follow | a policy that will hold it.” they This chance remark was carefully | /run down, and it was found that the | man who received the circular did go} and buy a suit, and the man with) |whom he had talked also went to the | town and bought one. | This instance is but one of the} many where the customer was | brought from a distance. Every! iclothing dealer knows that the furth- | customer, the | ieasier he is to sell and the less liable | he is to go eleswhere in your market | to buy. er yor can bring a The reason is not hard to discover, ! jfor through the medium of the cir- |cular you aroused interest and creat-| ;ed a desire in his mind for the kind iof goods you sell, and his sub-| conscious mind but acted on the im-| None other was vour place. men- | | tioned; hence it did not occur to him} A further idea can| be gathered from this incident; it is| ;to go elsewhere. ‘this: Make your circular letters posi- tive and to the point, always using the imperative mode. Man is ment- ally lazy, and will not expend any energy in analyzing a complex propo- sition. Therefore hand him _ the ideas simple, direct and convincing. Circular letters may be used to ad- vantage a year if they but are varied enough in char- acter and language to meet a friendly reception. The same old style of en- velope and paper, the same old sing- song phrases and hackneyed style of of speech, will insure a resting place in the waste basket, with a comment: “Another circular that fellow.” That’s all. Vary the appearance of every cir- cular letter, using good stationery and general make-up which will war- rant the use of a two-cent stamp. People in rural communities will read circular letters under a penny stamp, but in the cities never use other than regular letter form and postage. With ja live list the returns are certain. —_~---.—___. Banker’s Success With Spuds. Written for the Tradesman. R. H. O’Donald, banker of Howard City, is a successful farmer as well, }and his experience in intensive potato culture this season, whereby he har- vested about 325 bushels per acre, |which gave returns of over $170 per acre, is interesting. Mr. O’Donald’s potato patch is located in the out- skirts of Howard City and comprises |just eight and five-sixths acres. The ground was plowed the last of March |and rolled to assist in preserving moisture. Good tilth was secured by disking the ground each way every twenty-six times mental from /seven times each way. perative suggestion that he “come” to} of high grade fertilizer was sowed Like a Dutiful Daughter. broadcast per acre. The ground was! “Philip,” she said, toying with a rowed both ways, the inches apart, and whole seed, Rurals, furrows 34/| button of his coat, “if I say yes will you promise to deposit your money was planted—about thirty-five bush-jin papa’s bank?” els per acre. : “But, dearest, I haven’t any money The patch was dragged twice be-|to deposit!’ said the truthful young fore potatoes were up, and as soon as the rows could be followed the man. “You will have, goosie, if I marry -horse and cultivator were kept busy | you!” until the vines grew so large that the horse could no longer get through them. The potatoes were cultivated With her golden head resting on his manly chest Philip promised. Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color and one that compl es with the pure food laws of every State and of the United States. Manufactured by Wells & Richardson Co. Burlington, Vt. Digging began the last of Septem- ber and the result of the harvest was 2,860 bushels of nice, smooth pota- toes, which were sold at once, bring- ing 50 to 56 cents per bushel. Almond Griffen. |' = AND 5 > SEALED BOXES! 2" poxes-60incase (120'S) | -~ SUGAR > a ——— 5 Boxes-24incase (120'°S) = a BEST SUGAR FOR il TEA AND COFFEE! __\_¢ 7 Se ayers & ELDER CRYSTAL As Domno meat 100 RSee 1 4888 Ba UNeAROD 181 FETs The Best Advertised Cereal Food in America Last year over 100,000 visitors to Niagara Falls passed through our factory and saw Shredded Wheat being made; every one became a living advertisement for its purity and wholesomeness. Last year our advertisements in the magazines and newspapers reached a combined circulation of 10,000,000 people and told the story of Shredded Wheat 112,000,000 times. Last year we demonstrated Shredded Wheat in many Cities and towns and gave away, including house-to-house sampling, 20,000,000 Shredded Wheat Biscuits. This Year We’re Doing Even More Advertising Is it any wonder that Shredded Wheat is the easiest-to-sell cereal food ? And it pays you a good profit. THE SHREDDED WHEAT CO. NIAGARA FALLS, N. Y. week until May 14. Then 1,200 pounds December 28, 1910. MICHIGAN TRADESMAN ll Trade Bringing Plans. It should be a New Year determi- nation of every merchant to start the new year with a clean stock, a clean store, a good sales force, a good mailing list and plans to keep constantly in touch with customers through the best selling ideas and advertising that thought and time can put into service. If one good idea for increasing trade is put through each month of the year 1911 the sales should be increased 10 per cent over what they would have been without the assistance of these twelve selling plans. The merchant has a great opportunity to estabish the con- fidence of the people in his territory through good advertisements sent through the mailing list of the news- paper, or both, and then backing up everything advertised to the letter. Bentley & Norton, Breckenridge. Minn., sent out an attractive postal card wih a list of things appropriate for Thanksgiving with this heading. “\ Few Hints for Your Thanksgiving Dinner.” The card was just a postal with the address of the customer on side and a list of articles ar- ranged in the style of a menu on the other. The articles "sted were under the headings of vegetables, fruits, nuts, dates, figs, raisins, cider, olives, mince meat, cheese and canned goods. Under these headings sixty articles for the table were listed. To advertise for one cent sixty articles to a family preparing a Thanksgiv- ing dinner looks like good advertis- ing done at a small expense. A similar idea may be carried out for festival days. On as many postal cards as there are families on your mailing list, print a list of things which you have to sell and which will be appropriate for the table and address the card to Mrs. So-andso. This idea produced good results for the firm which used it. It is through such methods as this that people are compelled to think of you and your store: in other words, this is adver- tising. The Branch Variety Store, Dickin- son, N. D., mailed an interesting let- ter to customers. A part of this let- ter is printed here to show that this firm has a mailing list and takes the necessary time to write a real let- ter: “Enclosed herewith you will find one of our Christmas circulars. In this way we attempt to show suit- able presents for young and old, boys and girls, men and women. This showing, however, is only a smali portion of our large assortment. It will certainly pay you to see our variety. To everyone who cannot come to Dickinson we suggest that you mark the items and the quantity you want and return the circular to us and we will mail or ship the goods at once. The best reason we can give why you should buy your Christmas gifts at the Branch Va- riety Store is that we have the as- sortment, sell the most carefully se- lected things at popular prices and if there is anything special not shown we can fill such an order promtply.” This letter was well prepared and printed and was sent out in an enve- lope with a good circular. one Recently Sandager & Haugan, Lis- bon, N. D., prepared a circular for Market Week, to which were attach- ed several samples of dress goods and the customer upon receipt of the advertisement had an opportunity to examine the materials at home. The circular contained ten samples taken of course from the materials which were selected to sell as leaders. One department of the circular was devot- ed to sheeting, with the heading, “6.000 yards of sheeting underpriced.” Then followed a description of the sheeting and the sample attached in a space left blank for that purpose. Samples of flannels and table linen were given in another column and samples of materials for men’s cloth- ing and underwear were given in a column at the other side of the circu- lar. Apart from the samples sent out the circular was well designed and covered the merchandise in the vari- ous departments of the store. This same circular offered a cash prize to the customer who brought to the store the largest amount of butter, eggs, the largest dressed goose, tur- key or chicken. This plan for ad- vertising dress goods is particularly effective for increasing the sales on the patterns from which the samples are selected. To push out prints and remnants this plan will get results. The Big Store, Casselton, N. D., has recently issued a circular adver- tisement with this heading: “Get One of These Dollar Dinner Baskets,” with the last three words set in large type and standing out as the actual headline. The basket con- tained one quart of cranberries, five pounds of flour, one package of best raisins, one package of mince meat, one can of corn, one-half pound mixed nuts, one-half dozen oranges, half pound of coffee, one-fourth pound of tea, one-half pound of cook- ies, three apples, a sample of soap and washing powder, all packed in a nice basket. This basket sold for $1. The basket idea was given a prom- inent position in the center of the cir- cular, but various other departments were well advertised, including sug- gestions for Christmas presents for different members of the family. The basket idea is a good one and can be made an interesting trade bringer for the grocery department. It requires a little time to prepare this basket, but it requires time to prepare any- thing well and it is ideas such as these that make the store different, relieve business of its monotony, bring the crowd and make the profit. —_——_-> o> Wrapped Bread Test. While there can be no question that the wrapping of bread to be sold in stores and bakeries promotes sani- tation, objection has been made in some quarters that bread wrapped in paraffined paper sours after a certain period and is thereby rendered un- suitable for consumption in the home. The Agricultural Experiment Station at the North Dakota Agricultural College has recently completed some tests that will prove of interest to bakers as well as consumers of bread. The tests were the work of two of Prof. Ladd’s assistants, Levi W. Thomas and H. L. White, and was one- for the purpose of fixing the amount! periods. Commercial baker's bread of acidity and moisture content in| ome loat « f which was experimented bread wrapped in paraffined paper —— oe under various conditions and bread ’ — : : nclusions upon the tests ar unwrapped, after various periods. i M : mmarized Mr. VV nite For the purposes of the test, twen- ty-four loaves of bread were baked 7. = a Sor Geterm and divided into five lots, four lots| O"S- Ofead trom 2 go any consisting of four loaves each, the| "OUT 2n¢ yeast, loes not grow first left unwrapped, the second — Seren oe a wrapped after being allowed to cool, 108 hour the third wrapped warm and _ the In this series of determmza fourth wrapped hot from the oven.) tions, bread wrapped while hot shows The fifth lot consisted f loaves} 4 Sitg F wrapped after various periods of|!mside port time, one being placed in a closed| pared with the crust ts can. Of the lots, a series were chem-|the bread wrap white t the ically examined after 18 hours, a1 rease i$ about 9 per other after 36 hours, another after 60 r r hours, and another after 108 urs.jer r r + The results are published in tember bulletin of Station in two table the wrapped bread less weight than r bread, that wrapped hot or warm r r taining weight, moisture and flavor/ tained 47 + coek wets 4 c longer than the bread wrapped cold.| mater tha rust \fter 60 hours the unwrapped — ae was stale, dry and hi r hot wrapped loaf w: ly F 5 but moist after 108 ur TI I g propr r velopment of acidity was less in tl re diggmg | ist rem wrapped bread after the shorter periods, but greater after the longer i) i »} Es ume >: Better Business > Thousands of stores can testify that, as soon as they began to sell Uneeda Biscuit, business began to pick up. That's faci —not theory. And the logic of it is this—as soon as the public finds that you are giving them Uneeda Biscuit, the best soda cracker made, they have more faith that you will sell them other goods on the same par of quality. <> bx 2S | pas: ee Xs )— q >~s There’s better business for you in selling Uneeda Biscutt. ) cares wa NATIONAL BISCUIT COMPANY | = SC Su SE SN © MICHIGAN TRADESMAN December 28, 1910. id) yh) tf WS Short Selling of Butter and Eggs in the Chicago Market. Sentiment is said to be developing in Chicago in favor of changing the system ot in that sold short just handling butter and eggs market so that eggs be may as wheat, corn, oats, pork, ete., are sold on most exchang- es. Quite a few dealers, it is stat- ed, appear to have reached the con- clusion that in order to equalize the prices for butter and eggs in the pro- ducing season some plan should be bearish tendencies may have an opportunity evolved whereby those of to get in trades and go short if prices seem out of line with what they should be. Up until a few years ago there was their ideas of no limit on the length of time goods might be sold ahead in Chicago, but a rule was adopted whereby ten days was the limit upon any sale or pur- This too short, say some of the dealers, and if they had chase. time is a longer time in which to play the market they figure they would able to discount a situation one way be EGGS 48D PROVIS < = =— y = = = — \ - ‘ ‘ ‘ _— ONS| AK {qq utes oe = a TU ay ve mee NG) IN we Sa ites eee (= FREDO om ; S SA. 4 : ~ 85 reo \ r the other. With a more elastic sys- tem it is believed this market would become a greater trading center than at the present time, for during the rush season when thousands of pack- ages are moving every hour a ticker system might be introduced and the Board made two or three hours long, instead of one hour as at present. sessions “T am in favor of throwing down the bars,” a dealer is quoted by the Chicago Packer. ‘Heretofore the ob- jection has been that it would make the deal too speculative in handling butter and eggs, but I would like to ask how it could be more speculative than it is And what is more troublesome it is getting worse. Early in the now. season we all go out after sup plies and we simply tumble over one another to buy, each one trying to boost prices higher in order to buy at a figure that has now reached the point where it is suicidal to stay in the game. We have to modify this SO out of business. it means a sure loss to pay the prices system or we have been paying. The average firm is using money made on scalping ‘short lines during the year to cover losses the storage deals have shown | the last five years or more, with a possible exception in 1908, when no- body could raise enough money to buy all he wanted. “Now, [ am not in favor of asking the man who produces the eggs nor the man who concentrates them at country shipping points to handle them at a loss, but I want him to make a profit. At the same time I do not think it fair for us to go on pay- ing more for our supplies than they are worth. We simply play into the hands of the producer and with all of us bulling the market we can not blame the farmer for asking as much for his eggs and cream as he can get. That is human nature. It is also hu- man nature for us to want to make a fair profit and stay in business. Right now we have a situation that many had forecasted six or eight months ago. But those who did not like the way things were shaping up were powerless to change them and had to fall in line or else get out of the game. We had no means of go- ing short for we had no place to trade. The bulls had the spot light and they still have it. The farmer has the money and we have another year’s experience and hardly enough to get a few Christmas presents. I have talked to others and they agree with me that something should be done to allow us who want to be bears to have some say in fixing sentiment, which is the controlling factor in | way. making any market. Why not sell eggs and butter on a system whereby a dealer may go short? Nearly every other commodity is handled in that It would take but slight amendment in our rules to. provide for it and I think it is time we were getting busy to have them made for next season.” It is regarded probable, it is stated, that a petition will be circulated soon to have the time limit removed on the Chicago Butterand Egg Board. Oth- er markets may be asked to co-oper- ate in this plan. If it matures there the old methods of doing business. Quite a few here seem in favor of making some changes, but it is hard to say just now what nature they will be. From the present unsatisfactory trend of the storage deals in butter and eggs it would create little sur- prise if a very different plan were in vogue here when the next storing season arrives. ee The New Year Window. For the new year it would be well to feature the date 1911 in some way. A very simple and inexpensive way would be to get one of those large calendars such as they have in banks, with a leaf for every day, and make it the centerpiece of a nice “Happy New Year” trim. --2 The Louisiana Sugar Crop. The Sugar harvesting season is rap- idly drawing to a close in this state, and already about two-thirds of the factories completed the cam- paign. By the close of the month but few of the sugar mills will remain at work. The fine weather which has prevailed during the grinding sea- son has facilitated rapid work, it having been possible to keep the cane cutters in the fields almost without interruption from the weather, and the task of hauling the cane to the mills has gone on steadily. Labor has also been abundant and efficient, which has further helped matters. Another cause for the early con- clusion of the campaign has also been without doubt the shorter yield of cane than was expected. There is a very general complaint of shortage in tonnage, and, although it is still too early to estimate with accuracy the extent of the shortage, many planters are claiming that it has been as much as 25 per cent, which is probably an exaggerated view of the matter. have The frost that was experienced at the end of October no doubt did some damage, but probably not en- ough to account for the shortage in the yield. The cold weather exper- ienced since has probably done no harm whatever. Such cause, probably to the late start and the unfavorable spring and early sum- mer. While the cane appeared to have overcome the early drawbacks, it is now evident that this recovery was in appearance only. A short or a large crop in Louis- iana has absolutely no effect upon the market, as the price of sugar is dom- inated by the general conditions of supply and demand the world over, shortage as| there has been in the total yield must | therefore, be ascribed to some other W. C. Rea and not by the outcome of any one! crop. Despite the rather moderate | crop of Louisiana sugar this season i| If you have any buckwheat grain to sell : . , || either in bag lots or carloads write or wire the market has ruled comparatively || us We are always in the market and can low, and, although the situation has!| >47 7ou the top price st all times. improved somewhat in recent weeks, | ve ye: ay the Louisiana sugar producers have} not realized for their crop the prices | they expected. Averaged from year to year, how- ever, sugar is the reliable, as well as the most lucrative crop we} produce, hence there is little danger} of planters becoming discouraged and | reducing the area devoted to cane.—¥| New Orleans Picayune. We Want Buckwheat A. T. Pearson Produce Co. 14-16 Ottawa St., Grand Repids, Wick. most The place to market your Poultry, Butter, Eggs, Veal For Deaters in a Grocers in England. HIDES AND PELTS In looking over the recent Eng-| catego es cicees 4 is tote |Crohon & Roden Co., Ltd., Tanners ; eee Ss ae) Oe eee. eel ee. ing to note the prominent part the) snip us your Hides to be made into Robes grocers in that country take “ity | Prices Satisfactory government. In eleven cities the} newly elected mayors are grocers. | One city has re-elected a Ground mayor for the seventh consecutive | time. YX Fe e d Ss In another city a grocer has served | BRAND, as mayor for three terms, though aust None Better successively. In fifty-two cities one or more grocers were elected to the WYKES & Co. city council. In the parliament just or ear dissolved, there were five members connected with the grocery trade. Another thing to be noted in this WANTED connection is, the majority of these | | Eggs, Dairy Butter, Veal and Poultry men are in the retail line. Business at our new store ; men in the city council generaily F. E. STROUP, 237 S. Division means a business administration of Grand Rapids, Mich. the city’s affairs—Trade Register. Clover Seed and Beans If any to offer write us ALFRED J. BROWN SEED CO., GRAND RAPIDS, MIC~ OTTAWA AND LOUIS STREETS Established 1876 With Quantity and Price of Any Beans You Have to Offer Whol le Deale nd Shi rs of B » See -- Mose ley B ros. a Office se Susans aueae a ace aa bece Both Phones 1217 Grand Rapids, Mich. The Vinkemulder Company Jobbers and Shippers o Everything in FRUITS AND PRODUCE Grand Rapids, Mich. eons osetia a ee SHEAR eet a RR REA & WITZIG J. A. Witzig PRODUCE COMMISSION 104-106 West Market St., Buffalo, N. Y. ‘‘Buffalo Means Business’’ We want your shipments of poultry, both live and dressed. Heavy demand at high prices for choice fowls, chickens, ducks and turkeys, and we can get highest prices. Consignments of fresh eggs and dairy butter wanted at all times. REFERENCES—Marine National Bank. Commercial Agents, Express Companies, Trade Papers and Hundreds of Shippers, Established 1873 MICHIGAN TRADESMAN December 28, 1910. 1a CORATI ONS 2D ” YS tr a any ae. Incubating Ideas For Getting More Trade. One of the prime factors contribut- ing to success in any business is orig inality. Some fellows think that the only way to cultivate originality is to cultivate a nightmare with a bottle and a dish of hot cheese, and then harness the nightmare and put it in the show window. true. The really original store man is not the one who evolves and the grotesquely ed; but the one who takes the plest of oft-spoken words and oft- repeated acts, and adapts them to a new Thus, he takes general outlook, through either word and, as the lookout new point of view hatches a new idea from an old thought or act. cold verse is uses complicat- sim- use. another's pr act, irom 2 Here is a wee bit of story to you a clear outlook upon the true meaning of originality. It was in a shoe store. Two of the men stood at the water cooler. One of them dropped a tumbler and it was shat- Said the other did put your foot in were hackneyed and lacking in originality; who broke the tumbler new idea from them. eral dozen handsome blers and “put his feet in them.” He placed the tumblers in the show win- dow and exhibited fine shoes by plac- tered. inapt; utterly but the hatched a He hired sev- the tumblers. It was a beautiful and truly original display. Local compett- tors capied the idea, and the cut glass and notion is over the country. So the truly in fact but a rarely intelligent adapt- er. He has a broad mental outlook, and he is vigilantly on the lookout for ideas from old facts, every ness minute good many minutes. shoes original storeman is new and a other the fruits of original ideas in window work, decorating, The man who shows department classifying or other part of merchandising is not an inventive genius who gives the units which others com- The commercial originator has old hen who any world new bine. ~no resemblance to the steals a nest in a dark corner under the barn, lays thirteen eggs and then nearly starves herself to death to hatch out fiv weak-kneed chicks. The een is more like the in- cubator that takes all sorts of eggs brought to it from all sorts of fowls and brings all sorts of feathered things to life in a new combination. The business originator is cluse. He goes among men, no Ffe- knows that the ideas he must appeal | original, “You certainly |} he was t.’ The words | ito the world with, must be gathered ‘as thought or act fragments from that i window world. Nor is originality to be culti- -| vated by living, thinking and acting lexclusively within the world repre- sented by the daily occupation. The trimmer who wishes to make a truly original Easter display |of millinery, does not search for ideas Quite the re- | | contrary, On the find the in the archi- the floral decora- in the millinery world alone. he will more likely thought of a church; Sernis of new tecture ‘tions at a wedding or in the binding give | of an old book. In fact, there is little finer original- ity shown than that of adapting an idea from a business with which you have no connection. An Iowa cross- roads storekeeper noted the fact that nearly all the drug store poison labels were printed in red. He purchased /assorted sizes of brilliant crimson pa- per ifor all poisons. bags. These bags he used for Paris green and all other insecticides: He called the atten- ition of his patrons to the fact that | His insecticide business grew, man | protecting them from danger by placing his poisons in red bags. he im- proved the grade and assortment of his insect killers: put up ready-to-sell i packages in red bags and he became cut-glass tum- | lidea of exclusive manufacturer He said that the using the red bag led to a in time an dealer in insectides. ‘complete transformation of his busi- ing the heels thereof within or upon | | ator. | cides, ness career. That man was an origin- He originated neither nor red bags; insecti- but he originat- ‘ed the combination of the two spreading all | bust- | |are as pink as a rose.” store | isemble a rose. I have never heard a prettier or more apt illustration of originality than the following: A mother had stripped a red stocking from the cold foot of her baby girl. As she press- ed the tiny foot between her warm hands, she said: “The dear little toes The father, who stood by, picked up the little red stocking and said: “This looks more like a rose.” Coiled and tele- scoped as it was, it did strangely re- That father was a window trimmer. Next day he made (a bower of roses in one of his big | windows. The roses, all made of col- ored hosiery, were so natural that it was necessary to place a card in the window to state how they were made. |Since that, hardly a big store but that has had es. if a stocking, a window of “stocking ros- never had one, _ take draw it in concentric folds over the thumbs, manipulate the folds into irregular “leaf” rows, and see you iwhat a very natural textile rose you for he| j will have. Many a idea that would be truly if action followed thought quickly enough, is spoiled by being carried too far, by being involved above the heads of common folks, by being carried to such an extent of completeness that ordinary mortals can not understand it. In this con- nection it must be remembered that originality is adaptaion in a double sense. The original idea must be evolved from one or more facts al- ready existent and perceived, and at the same time, the originator, being of superior intelligence himself, must perform his works, display his re- sults of origination on such a low! and uninvolved ‘plane that even the ig- | norant may understand. The origin- ator adapts the ideas of others to his | own higher intelligence, and then he | adapts the fruit of his higher intelli- | gence to work out simply with the average, or even less than intelligence. average Conclusively, we truly original business man as who keeps a sharp lookout over a/ broad outlook; an assembler of the units of others’ thoughts into com- | posites of his own ideas; an adapter | to himself of things below him, and an adapter of his own intelligence | to the understanding of those below | him: a man who knows that there | is no one thing new of itself; but that | anything becomes a part of some-| thing new when it enters into a new combination. Joel Blanc. — s2+2 2s __ The Advertising Account. There are men who will sing the old song about “Advertising doesn’t pay, “we cant afford it,” and all those old familiar strains. Well, the year is virtually at an end now, and a little retrospection in this matter will, perhaps, be in order | and perhaps productive of good. How much money did you spend in advertising during the year 1910? Did the amount of money you expended | for advertising cripple your business? If so, to what extent? Advertising has been talked and > talked and there are men who turn away may then define a} one | from the subject and refuse to) tead what is written about it or hear! it discussed. They say it is a chest- nut, that the papers are talking for their own benefit, and all that. Well, advertising is an old matter, one that has been discussed and written about for years. It seems as hard to say anything real new and fresh about it as it is to write some- thing real new and original about Christmas. Nevertheless, it is a most vital is- sue, one that will not down, and one which some men are paying thous- | ands of dollars every year to get new pointers on and think they are mak- ing pretty good investments, too. Another pointer—just a little one for the men who say advertising italk and solicitation is a chestnut, and \that the papers are simply looking he their own interests. You proba- |bly know of men in your own line |who are paying out thousands of dol- \lars every year for advertising in va- irious forms. You see the many liberal |advertisers in the trade press, yes, ‘hundred of thousands of dollars an- inually in artistic printing. Do you imagine for a minute that these men |are handing their good money over ito the publishers and the _ printers ifor the fun of the thing? Is it pure philanthropy on their part? Don’t jyou know that they are doing it be- icause they see in it a good invest- ment? Because they know that it ‘brings them good reurns? Another year is drawing near. Soon ‘we will all be hustling for business |for 1911, and it is meet and proper that the man who desires to accom- 'plish the most, to secure the best re- ‘sults, should give these matters due consideraion. ———2 ~~ ___ If you have something to sell do ‘not rattle your story off so glibly that it will sound mechanical and lose most of its force. Make your argu- ;/ments sound as if made for the spe- /cial occasion. | 32> If you spend your time looking for 'a soft snap, make up your mind that some other fellow will pick it up in- cidentally while he is hard at work. Churches modest seating of a chapel. Schools for the merits of our school furniture. Lodge Halls luxurious upholstered opera chairs. We Manufacture Public Seating Exclusively We furnish churches of all denominations, designing and building to harmonize with the general architectural scheme—from the most elaborate carved furniture for the cathedral to the The fact that we have furnished a large majority of the city and district schools throughout the country, speaks volumes materials used and moderate prices, win. We specialize Lodge Halland Assembly seating. Our long experience has | given us a knowledge of re- quirements and how to meet them Many styles in stock and built to order, including the more inexpensive portable chairs, veneer assembly chairs, and Write Dept. Y. American Seating pan) Excellence of design, construction and 215 Wabash Ave. GRAND RAPIDS NEW YORK CHICAGO, ILL. BOSTON PHILADELPHIA December 28, 1910. MICHIGAN TRADESMAN 15 Coffee in the Netherlands. According to a report recently pub- lished by the Dutch Department of Agriculture coffee was first intro- duced into the Netherlands during the second half of the seventeenth century. In 1663 mocha coffee was first offered for sale at Amsterdam, and in the beginning of the eight- eenth century coffee from Malabar was introduced. Through the initiative of an Am- sterdam mayor coffee trees were first planted in Java, and in 1711 the first consignment of Java coffee, less than 100 pounds, from the gardens of Jacatra (later Batavia) was received in the Netherlands. About thirty years ago Brazilian coffee was intro- duced in the Dutch market, since which time the imports have been steadily growing. In 1881 the im- perts were only 37,700 bags, but in 1899 this had risen to over 1,500,000 bags. The imports in 1909 were 1,440,000 bags. On the arrival of the first consign- ment of Java coffee the East company closed India contracts with the governors of Java for the compul- sory delivery of coffee, and the gov- ernors compelled the inhabitants to raise it. In this manner the compul- sory cultivation of coffee was inaug- urated, but it was not until 1832 that the government established a general system for its cultivation. The annual consumption of coffee per capita in the chief consuming countries is given as follows: Neth- erlands, 17.06 pounds; Belgium, 13.09 pounds: Sweden, 12 pounds; United States, 10.98 Germany, 7 pounds: other countries, less than Germany pounds; The immense increase in consump- tion has called forth the new industry of coffee roasting. The roasting of the bean, which was formerly done by the consumers, has little by little develeped into one of the great in- dustries of the Netherlands. At Rot- terdam, Amsterdam, Leiden, Utrecht, and other places, large roasting plants are situated, with machinery of the newest invention. The most import- ant of plants are located at Rotterdam, where the yearly output of roasted coffee amounts to 16,500,- 000 pounds, and at Amsterdam, where the vearly output is 5,500,000 pounds, these two cities furnishing one-third of the coffee consumed in the country. The fine quality of Dutch coffee can, in the main, be ascribed to the high standard of the roasting plants. these In the Netherlands, and still more other countries of Europe, chicory is used in the preparation of coffee to make the drink stronger it a darker color. This product is derived from the succory plant, whose roots are dried, roasted, and ground, and then brought on the market under the name of apart The succory plant is to some extent cultivated in the Netherlands, but its real home is. Belgium, northern Germany, and Austria, where the root is an article of great impor- tance and the subject of much com- mercial speculation. The amount of chicory produced in the Netherlands yearly averages 6,600,000 to 8,800,000 il ~ and give France, pounds. The leaves of the succory plant are used and much relished by the Dutch as a vegetable, called “brusselslof.” —_+-~>——_—___ Keep the Promise. Possession of wealth does not al- rays place a man high in the esteem of his fellow men. Men are usually judged by their integrity of character independent of their worldly posses- sions. The man who is known to keep his promise, even though he be a poor man, stands higher in the estimation of those he deals with than the .man who is known to break his promise, even though he be a rich man. A business man may be rated as worth a million, but if he break his promise regarding payments or fulfillments of contracts he will find later on that those who deal with him will insist upon cash transactions or some legal guaranty for the carrying out cf the obligations. He who does not keep his promise is not trusted by those who deal with him in spite of his financial worth. The basis of credit is the keeping of promises. Let it be known that a man has always kept his promise, that. he has been known to break his word, then little persuasion is needed to get the credit man’s O. K. Let it be known, however, that a man rarely keeps his promises, that he endeavors to never evade his obliga- tions through some quibble, and it is hard for him to obtain credit, no matter what his station in life may be. If a man purchase for cash right along, some day he can ask for and will receive a small credit, if he prom- ises to make his payments on a cer- tain date. Later on he will be given larger credit because he has keeping his promises. He can in- crease his credit step by step to amazing proportions if his promises have always been kept, but let him break his promise but once and his credit rapidly diminishes. been The business world places much confidence in promises. The note in the bank is a written evidence of the promise. The note says on the face of it “I promise to pay.” large Many a business house owes its rise in the world to the founder's “I promise to pay” faithfully kept. The promise is frequently more potent than a bank account, because it is always a re- liable index of the man’s character, while the latter is frequently mis- used. A man has got to lose more than money to become bankrupt. commercial having been other business transactions does the prom- ise play an important part in a man’s standing among his A promise to meet a man by appoint- ment, to write a letter, or placing Not only in financial and shaping fellows. one’s self under some such obligation s just the same as promising to pay a man money. In either case the} person who makes the promise is in| the man’s debt, and the obligation is not cancelled until the debt is paid; in other words, until the promise is fulfilled. The man who breaks his promise in little things will break them in greater ones, A Practical Economist. | He was a tall, lanky-looking chap, with a slouchy walk and a general G. J. Johnson Cigar Co. s. Cc. W. El Portana Evening Press Exemplar These Be Our Leaders air of good nature about him which caused even the dogs on the street to wag their tails amiably as he pass- ed along the highway. He looked healthy enough, but none the less he lounged into the doctor’s office, shuf- fling his feet over the carpet as he jalked, and took his among the rest.. The place was only half-full when he arrived, and conse- place meekly quently there were still several com- fortably upholstered unoccupied. armchairs left — Glancing casually about G . ineing casually 2°0%"| Grand Rapids Electrotype Co him, he finally selected one of those P YF . | th said ete the tate 1 Lyon St., Grand Rapids, Mich. ove r window, where the lig a ~ ' ' : : Makers of Highest Grade Electrotypes by was good, and, after running over the|an modern methods. Thousands of satistied lying on the table, he} | customers is our best advertisement se his| Also a complete line of Printing Wachinery | Type and Printers’ Supplies magazines chose one that seemed to plea fancy, and settled backward in the capacious depths of} a a sae ote fe | Sales Books SPECIAL OFFER FOR $4.06 ne CBee. oe preceding DIS | We will send you complete, with Original Bill and Du- were apparently of a nature sufficient- | plicate Priated, Perforated and Numbered, 5,000 . : : | Original ills, 5a Duplicate Copies, 150 Sheets of ly intricate to keep the for an hour or more, down, sprawling doctor busy | Carbem Paper, 2 Patent Leather Covers. We do this te | have you give them a trial. We know if once you use our duplicate system, you will always use it, as it pays for itselfin forgottea charges. For descriptive circular, samples and special prices on large quantities, address The Oeder-Thomsen Co., 1942 Webster ave., Caicago. during which time a dozen other patients and got in line. had read two of the through, and had tackled a third, his turn came. arrived | Finally, after he magazines There is no risk or % speculation in handling Baker’s Cocoa and said the doctor. “That’s all right, doctor,” he amiably from the comfortable depths | of his chair. “I’m in no particular | hurry, sir. Let these others go ahead | of me. My case ain’t so all-fired| pressin’ I can’t wait, and maybe some of these others are in a hurry.” | ' i ' | “Te 14 e- — If you will step this way, sir, | suet “Tt’s very good of you, sir,’ began one of the ladies. “I am in a hurry. I live off in the country, and if I can I should very much like to catch the | noon train back.” Satwwed U.S. Pat. off “Don’t mention it, madam,” said} the stranger politely. “I know what Chocolate They are staple and the standards of the world \|| for purity and excellence. He settled back in his chair, and| otitis plunged I absorbing | f} Europe and America deeply into the complications of a fresh short story, | Walter Baker&Co Ltd ; d. the which he kept at until finally og —o p . : : as ||| Established 1780. Dorchester, Wass. found himself the sole remaining pa-| J} As the it is to be pressed for time myself Go ahead, and all the rest of you, too—I'll wait for the tail-end of the] procession.” tient in the room. last patient but himself disappeared into the doc a tor’s sanctum, he stretched his limbs r ee ea oO Your until all his joints cracked, yawned (ae like a man awakening from a long Customers nap, and, oe the magazine he| § ask your advice on { — matters o p« on the table, put ducts i EL Fé Sea / ‘wNUTe| had been reading on his hat and left the house “It’s a derned good scheme,” muttered smilingly to himself as he| Mi : ’ ‘ ws enshe Gelatine (Flave ) sauntered slowly up the street Tr} : ip ved \ aha ‘ is made from the highest qua r of have had a nice quiet a} § gelatine—o ' ; : “ er gel atime 3 ra ee nice homelike room, coment dis index . a nice soft armchair, ot expensive re used— | ae others i cheap the best periodicals of the country vegetable rs. True I guess as long as these here doc fruit favo st more ‘ ie < th her i bet thes a eae tors’ offices hold out I can wet ale ng eal flay i 1 ters. They 14 are cheat and easier to get. Tinste on a dollar room somewnere ana Gelatine gmc ¢ made to se! 4 - ' fit oi not yw ivertising or 1 7 not go squanderin my spare cash eS ae. we a ke i thet pe any expens! private drawin rooms lave aff the cr spendin’ my money on current} save: aft | 4: ’ 0 Gelatine literatoor.. Flavored). ~ Ket ws send you: d try it lft you my 5 ay gelatine can hold Ji. don’t let perseveranc When w g for the package please becom > yig-headedness and keep vou re ers ms sgl apes ‘*. ~ “MINUTE TaPtoca Co., at something that is a losing propost-| W. Main St., Orange, Wass. tion. 16 MICHIGAN TRADESMAN December 28, 1910. FEDERAL REGULATIONS. Manufacture or Sale of Adulterated Goods Forbidden. The insecticide act of 1910 will be- come effective on January 1. Joint regulations for its enforcement have just been issued by the secretaries of the Treasury, of Agriculture and of Commerce and Labor. The act for- bids the manufacture or sale in Fed- eral territory of adulterated or mis- branded insecticides and fungicides, especially mentioning Paris green and lead arsenate. It ‘also forbids inter- state shipment of such articles, and this is its most important feature. Under the regulations, samples of insecticides and fungicides are to be collected by purchase by agents of the United States Department of Ag- riculture, and analyzed or examined by such chemist or examiner as the Secretary of Agriculture may desig- nate. Ifa sample then appears to be adulterated or misbranded a private hearing before the Secretary or his representative will be given to the party from whom the sample obtained and to others ten evidence. the act has been violated the proper United States attorney will be formed of the facts. Provision is made for state officials to co-operate in reporting violations to the Sec- retary of Agriculture. The latter will ordinarily make requests for prosecutions to the Attorney Gener- al, but in special cases directly to the proper United States attorney. After judgment has been rendered by a court the judgment will be pub- lished by the Secretary of Agricul- ture within thirty days. Paris green is considered adulterat- ed if it does not contain at least 50 per cent. of arsenious oxide; on the other hand, it must not contain ar- senic in water-soluble forms equiva- lent to more than 3% per cent. of ar- senious oxide: and no substance may be mixed with it so as to lower its strength. Lead arsenate is counted adulterated if it contains more than 50 per cent. of water, or if its total arsenic is equivalent to than 1214 per cent. of arsenic oxide, or if it contains forms equivalent to more than .75 of a per cent. of arsenic oxide, or if any substance is mixed with it so as to lower its strength. If lead arsenate contains more than 50 per cent. of water it must be labeled “lead ar- senate and water,” and the extra per- centage of water must be plainly stated. Any other insecticide or fun- gicide is considered adulterated if its strength or purity fall below the standard under which it is sold, o if any substance has been wholly or partially substituted for it, or if any valuable ingredient has been partially removed, or if it is intend- ed to be used on vegetation and is injurious to it. If the designation of an article imports the presence in it of a certain substance, that substance must be present in the customary amount. Any insecticide or fungicide is mis- branded if the label bear any state- in- his less arsenic in water-soluble 4 even interested, | sy osys . _ snes 'responsibility by who may appear personally or by at- | F : y @PP adic : ’ ” “| wholesaler or from the manufacturer torney and may submit oral or writ- | If it still appears that | ment, design or device that is false or misleading in any particular, eith- er as to the character of the article or as to the place of manufacture, and the term “label” is defined so as to include any circulars, etc., are packed with the article or refer- red to either on the label or on the circulars accompanying the article. If the contents are stated in terms of weight or measure, they must be correctly stated. If an insecticide or 'fungicide (other than Paris green or lead arsenate) contain arsenic in any form the total amount of arsenic and the amount of water-soluble ar- senic must each be stated on the la- bel. The amount of inert substance (often called “filler’) must also be i stated. li the name of the manufacturer lis given on the label it must be the lactual manufacturer; if the name giv- len is not that of the actual manufac- } i“distributed by —M——,” or ” “packed for : Q some turer, the phrases |equivalent phrase, must be used with ithe name. was | The dealer may relieve himself of securing from the la guaranty that the article is not “adulterated or misbranded within the meaning of insecticide act of 1910.” This places the responsibility upon the guarantor. The wholesaler or manufacturer may file with the Secretary of Agriculture a general guaranty covering every package ofa particular kind of article. The guar- anty will receive a serial number; this number is to appear on every package of goods sold under that guaranty, together with the words, “Guaranteed by (name of guarantor) under the insecticide act of 1910.” If a general guaranty is not filed an in- dividual guaranty may be attached to each bill of lading. that | The law and the regulations bls | vedere. Certain things have happen- also to imported goods, imported lead arsenate or Paris green being treated as being intended for use as an insecticide unless the contrary is shown. The Treasury Department and the Department of Agriculture will co-operate in taking samples of imported goods. If upon examina tion and after a hearing it appears that a consignment may not lawfully be imported the Secretary of Agri- culture will report the findings to the Secretary of the Treasury, and the goods will be refused admission. Regulation 12 provides that “all matter required by the act to be} article The stated on the label of an must be plainly and correctly stated | i ; |slow process, either in the sun, as in on the face of the principal label in type sufficiently clear and in position sufficiently prominent to attract the immediate attention of the pur- chaser.” This regulation, however, | will not be strictly enforced until July 1, 1911. In the meantime such | ed all along through the season until the harvest, and now that the supply is distributed, it it is considerably below normal. This is discovered that will, of course, have a tendency to make prices higher, though here and there a holder may have some of last year’s crop and will be in position to offer bargains which can be profit- ably utilized by the retailer. The principal difficuity in the hand- ling of most dried fruits, prunes in- cluded, is that purchasers do not know how to cook them properly. dried or evaporated fruit has had the water driven from it by a the case of prunes, or by machinery, as in the case of apricots, peaches, etc. The thing to do is to return that i|water to the fruit in the same slow | way. required statements may be made by | “ means of a plemental label.” —_+---2__. How to Cook Prunes. Despite the attempted funnyisms and gibes of the alleged humorous paragrapher, the prune is a desirable and healthful article of food and its sale at this season might be visibly increased. Very many buy the prune in a shamefaced way, believing they are taking something that is scarcely re- spectable; yet it is, everything con- sidered, one of the most healthful fruits that grows, and when apples are scarce, as, they are this year, the prune can be utilized as a reasonably satisfactory substitute. Dietetically it is a fair substitute for any fresh fruit. The crop this year is not up to the sticker or paster or sup- | They should be covered with cold water and placed well toward the back of the stove to simmer slowly. It is better to leave them over night in his way. The fruit comes. out almost as fresh and rich as new. If the housekeeper is taught this she will understand why it is essential and also the science of it, and the fruit will be almost as good as the original. Poor cooking has turned a good many against these fruits, par- ticularly the prune, who would other- wise consume considerable quantities. The more customers you can get who will take more or less the better it will be for you and your business. GRAND RAPIDS INSURANCE AGENCY THE McBAIN AGENCY Grand Rapids, Mich. FIRE The Leading Ageney OU ARE ALWAYS SURE of a sale and a profit if you stock SAPOLIO. You can increase your trade and the comfort of your customers by stocking HAND SAPOLIO It will sell and satisfy. at once. HAND SAPOLIO is a special toilet soap—superior to any other in countless ways—delicate Wough tor the baby’s skin, and capable of removing any stain. Costs the dealer the same as regular SAPOLIO. but should be sold at 10 cents per cake. December 28, 1910. MICHIGAN TRADESMAN PUBLIC AUCTION Of Freehold City Property, Including Factory, Machinery, Etc. Under and by virtue of the powers contained in a certain mortgage, in which Malta Vita Pure Food Com- pany is the mortgagor, and which mortgage will be produced at the time of sale, there will be offered for sale by public auction on Saturday, the 7th day of January, 1911, at the hour of 12 o’clock, noon, at the auc- tion rooms of C. J. Townsend & Co., 68 King street east, in the city of Toronto, the property described in the said mortgage as follows: “All and singular the following de- scribed properties situate, lying and being in the city of Toronto, in the County of York, and Province of On- tario, Canada, to-wit: That certain parcel or tract of land and premises situate, lying and being in the city of Toronto, in the County of York, and Province of Ontario, Canada, and being composed of Lots One and Two according to Plan ‘684,” filed in the Registry Office for the Western Division of the city of Toronto, to- gether with all factory buildings, shops, dwellings and other structures thereon or hereafter to be placed thereon, also all railroad tracks to be constructed thereon and all engines, boilers, belting, shafting, fixed and movable machinery and _ machines, with their separate parts and attach- ments, fans, blowers, awnings, steam, gas and water pipes, blast pipes steam and heating apparatus, gas fix- tures, ovens, furnaces, stacks, forges, fire extinguishers, hose and other fire apparatus, electric light, power, heat- ing apparatus, operating machines, with their separate parts and attach- | ments, gearing, dies, office and shop| furniture and factory implements, | tools of trade and tools used in re- pairing buildings or machinery, | draught animals, harnesses, stable | carts all other fixtures, furniture, wagons, kept for use, and tory and plant in the said city of To- ronto, used in carrying on its busi-| ness of manufacturing and dealing in| |four and one-third 1 a a cereal food; also all licenses or let- ters patent issued by the Dominion of Canada owned and used by said mortgagor in and about its said busi- ness or otherwise, and ail right or claim of said mortgagor in| and to any other letters patent, or in and to any interest, right or claim in | any application for letters patent, now or hereafter applied for by the said company; also all trade-mark or trade-marks, registered or otherwise, and all common law trade-name trade-names used by the said mort- OT gagor in and about its said manufac- | }main buil turing business, including and everything any lates to the Dominion of Canada; al- s all plates and designs for labels and cartons, also all the other real, personal and mixed property of which and trticks, | ° t interest, | commonly denominated | “good-will,” so far as the same fe-| | the mortgagor is seized or possessed | belt whee! pulley, made | |in the Dominion of Canada. Together | lor : singular hereditaments, ' chises, powers, privileges, immunities | working plant for the and appurtenances to any of the said property belonging or appertaining, and all the rents, profits jand issues arising or to arise from, and all additions to any of said | Malta Vita be |property when and as ibe in amy manner hereafter acqui implements and apparatus, being and | intending to include all of the chat- | Whether ee : : : lrenewing that now in tels now situate upon said described | oo parcel of real estate, which said par- | cel of real estate, together with said | personal property, constitute its fac- | ‘with al | ments, wise.” ronto, by a uniform and ‘ and has land twenty-five lis erected thereon a } boiler he | building 1 | feet the thereof. fon freight e return | standard | Engine Co iis also length on (43°) immediately to the sot a sin suse if 1 one . south The levator ath th flush front, wit! Otte? 1Et piston val en L1iVE The property southeast corner o i . land Mowat avenue, it solid brick facto ane 1s a street of one hundred and eight fe oo Cpeil te i the rights, tene-| burg, Pa, R. M. Beck’s patent fran-| factory also contains the necessa +t «4 “at rw — Sonn 7% ot, eaoeenl was ine same may -sent me wt ec $ Fle nches 108 t 6 anniw fc + tes ce eon eh ¢ ane wendvrad iDD he Mortgagee SSRS. DENTON, DUNN 4 BOULTBEE, at t=" and t large three-story ME addition. The main| Solicitors, 20 King Street King street by forty-three ‘ orn the é€4a a 4 | tupular any wise|food. The factory and equipment a — oo Aart: we we ot ~ yt m Jas 3 f Send for Catalogue PACKED BY Peas packed fresh from the field by automatic continuous machitery, under perfect sanitary Highest Grade Canned Goods W. R. Roach & Co., Hart Mich. We operate three model plants, including the largest and best-equipped pea peckirg plant im the wer'd ae | é conditions. All water used is from artesian wells. Skilled helpers, expert processers —all under personal observation of experienced packers—-give to the HART BRANDS OF FRUITS AND VEGETABLES Distinctive character and make them TRADE WINNERS AND TRADE HOLDERS Ask Your Jobber for Hart Brands W. R. ROACH & CO., HART, MICH. Factories at HART, KENT and LEXINGTON—AII Model Plants Judson Grocer Co., Distributors, Grand Rapids, Mich. MICHIGAN TRADESMAN December 28, 1910. te — ~ _— BEHIND ™e COUNTE 2 LY _ « = ER: : 4 x \ - 7 je t a = FIrs Y Das etSS a Somes, IN Se SS SSN Yelp) : rs a AARC ERS SF SS , Gy] i ( Little Things To Do and Say To | son who cemes in and asks to use the Please Customers. The indifference on the clerks is one of the draw- backs in the successful selling of mer- small stores clerks are usually much more attentive to cus- tomers than they are in the big de- partmentized stores of the city. This greatest chandise. In part of | | | |stead of presenting a | is due to the fact that people in any | small community are better acquaint- | it?” It does not cost you anything ed with each other and expect more attention from the salespeople. They depend upon the for a good deal of information about the salespeople goods they are buying. This makes it important that the clerk should make himself as agree- able as possible with all the people he or she comes in contact with dur- hours in the store. more disappointing to than inattention or indif- ference, at a time when if the right treatment were given them it would set them at ease. ing business Nothing 1s customers There is the woman with the baby, which is unusually active and which is making things miserable for all concerned. If the woman did not have her hands full and were at home she would find something to amuse or quiet the cross infant. Instead of trying to make yourself heard above the noise issuing from the small bundle and hurrying a trans- action which might amount to a good many dollars and cents if things were quiet, wouldn't it be better to sug- that the might drink of water. Find something that rattles or is highly colored which might set the mother at and give her an opportunity to examine the goods trying to show her and listen to what you have to say about the merchandise. baby gest ease you are There is the man who comes in when you are trying to handle three customers in the shoe department. He informs you that his shoe is too ticht and that it is paining him so much that he can hardly work. It may be that he is wearing them for the first time and is going away on a short visit and has very little time at his disposal. Isn’t it better to take a minute or so to slip in the stretcher and turn it around two or three times and let the shoe be stretching while you finish with the customers you have on your hands, than to ignore him entirely until you are finished and ready to wait Don’t you think that the man will be more likely to call for you and to buy shoes in the store where you are working if commodated him? upon him? you ac- You are all familiar with the per- iwouldn’t it be better to telephone. From the very outset you know that the telephone is at the dis- posal of any one who wants to use it and that the person knows that ishe can use it if it is not busy. In- face phone, smile and say, “Certainly, the phone is back of the desk; you are welcome to use wooden and pointing toward the either in time or money and you can do it without interfering with your work no matter how busy you may be. There is the woman who comes in tired after her long, cold ride over the country roads. She is all bun- dled up and in standing before your counter removes her wraps and lays them on a stool. If she _ notices some other customers coming toward her she is likely to gather her wraps in her arms and continue her buying with this handicap. Instead of per- mitting her to look at goods with her arms full of wraps, wouldn’t it be better for you to offer to check them in the office until she is ready to go home? It would mean that she would have to come back to the store before she left for home no matter what other store she might visit. It would mean that she would enjoy coming to the store where the clerks accommodated her. There is a woman with a lot of ismall parcels who could be made to want aj} | | things jlikely to j haps more so than any one feel at ease if you offered to wrap them all in one bunde. in town If she lives she would feel grateful to you if you suggested that your de- ‘livery wagon was going her way and could take them as well as not. There is the samples. woman who wants She may be a pest but you know that these pests have to buy somewhere and are just as show appreciation, per- else. There are hundreds of other custom- ers who come to your store every day who could be shown favors by a little effort on your part. You may say that you are hired cnly to sell goods and to fill cus- tomers’ wants and that you can not be expected to be a nurse and a slave to everybody who comes in. li you will keep in mind, however, that you are not the whole store and that there are several thousand oth- er clerks who might be able to fill your position, and if you realize that increases in salary often come from doing little extra things you will soon see the advantage of becoming accustomed to giving more than the usual attention to customers. Cus- tomers will appreciate it, you will | monotonous if not actually tiresome. feel better, and it will not be very; To these the days are long. Saturday long before the boss will show his | night is eagerly looked for and the appreciation also by offering you a|mornings find them showing little of better thing. sprightliness: To a physically fit —_—oro——— man work should be a pleasure, as Enjoyment in Work. enjoyable in its way as any other It takes the man who really loves| diversion in which he may at times his job to climb the ladder. There |indulge. Many a young man has nev- is, too, much of enjoyment and actual|er looked at his employment in this pleasure, with sometimes amusement|way. It is the result of thoughtless- thrown in, in the most dreary kind|ness. He has considered work as just of an occupation if it is looked for.|work, that is all. Take the other view To the clerk behind the counter and|for a time. Look very carefully and the man in the office there are con-|thoroughly into all the situations stant changes, new faces, varied sit- | which meet with every day. uations and more or less kaleidoscop- | Arouse yourself to take an actual in- ic views of life and business which|terest. Perhaps you will be surprised ought to bring much of entertain-|to find that you have been going ment, if a man has hit anywhere near | along so blindly and wake up to the the notch where he belongs. realization that there is really heaps of fun and enjoyment in the every- day occupation which you follow. After you are thoroughly in the way of getting the best out of every hour you spend at the office or store you will perhaps also be sur- prised to see how the “boss” has taken notice of you and you will be on the high road to success. If you can not fall in love with your present business or job, the best thing to do is to get out and chase around after an occupation you can feel that way about or make up your mind to drag along through life forever in the rut. o-oo ——__ Most labor troubles are in reality foreman troubles. you Do the great mass of young men in business find pleasure in_ their work? They do not. Do the great mass succeed? Not by any means. It is the comparative few who get out of their daily occupation genuine pleasure, who really love their work, who are scored on the winning side. How often men are heard to say, after a holiday or a vacation, ‘Oh, dear! got to get down to the old grind again.’ The world is full of just such. There is always an over-supply of men who are doing things, perform- ing certain labors, just because they have to, and to whom such work is Klingman’s Sample Furniture Co. The Largest Exclusive Retailers of Furniture in America Where quality is first consideration and where you get the best for the price usually charged for the inferiors elsewhere. Don’t hesitate to write us. You will get just as fair treatment as though you were here personally. Corner Ionia, Fountain and Division Sts. Opposite Morton House Grand Rapids, Mich. We Want Your Business Our new plant is com- pleted and we need or- aes ders. A case or complete —— outfit at prices so low you will wonder how we can do it. Remember the quality is GRAND RAPIDS make—as good as the best Grand Rapids furniture. Grand Rapids Show Case Co. Coldbrook and Ottawa Sts. Grand Rapids, Michigan Branch Factory: Lutke Mfg. Co., Portland, Ore. Offices and showrooms under our own management: 724 Broadway, New York City; 51 Bedford St., Boston; 1329-1331 Wash. Ave., St. Louis. The Largest Manufacturers of Store Fixtures in the World December 28, 1910. MICHIGAN TRADESMAN i9 Courtesy Behind the Drug Counter Is Essential. The drug clerk who considers a knowledge of the pharmacopoeia and the proper method of compounding of drugs his principal asset, will never make good to the fullest extent as a pharmacist. He has overlooked one of the most necessary qualifications, courtesy. This essential represents a distinct commercial value and un- less the clerk possesses it he is worthless to his employer. The customs of to-day differ from those of forty years ago. There wasa time when the wise man was possess- ed of a grouch. It was his daily companion, for it was the badge of his wisdom. The surlier the man the more erudite he was popularly be- lieved. You remember old Doctor Blank, the leading physician in the country in which you lived as a boy. When ushered into the sick room in which you were lying, with the atmosphere redolent of grandmother’s home rem- edies, he glanced at you from beneath beetling brows, emitted a salutatory grunt from the cavernous recesses hidden by a wide expanse of frowsly beard, and proceeded to business. Despite your splitting head and ach- ing bones, and without one pleasant or encouraging word, this ancient apostle of impoliteness pulled out your tongue with fingers fragrant with the odor of horse, made your eyelids turn somersaults, mauled you in the ribs, jammed a horny hand into your abdomen and maltreated you as if you were a pickpocket. Your expressions of pain brought from him sundry expostulatory growls and your feeble inquiries as to the char- acter of your ailment fell upon deaf ears. After being subjected to this harsh treatment, out came the time-honor- ed “doctor’s satchel,” and from its depths there was produced a motly collection of drugs, from calomel to squills, according to the necessities of the case. A concoction, the taste of which would make gall and worm- wood seem like milk and honey, was selected for your delectation and with a valedictory of gutteral grunts the good old doctor went his way The awestruck countenances of the family due to the presence of the doctor slowly gave way after his departure, and when grandmother recovered her usual calm she whispered, “What a wonderful man he is. He knew the moment he looked at Johnny what ailed him and he didn’t have to say a word.” The omnipresent grouch made the old doctor feared and re- snected and it was the badge of wis- dom. The old lawyer, the “Squire,” as you called him, also adorned himself with the same habiliments of learning. The more disagreeable the man the more legal lore he was believed to have stored away under his shiny dome. You all remember Doctor Blank and Squire Jones for their kind abounded. They knew medicine and the law, and were in the main suc- cessful in preserving the lives and the reputations of their clientele, but the march of progress pushed them aside. it would go when they were ready to dom. No longer does success w The younger generation tired of a it and not one minute sooner, the 9rofessional man or the aterchant uncouth manners and the distinct | as she was not the only customer of wteie, ' a — lack of courtesy. |that store. She countermanded the or 3 When young Doctor Brown located | det, got a duplicate prescription from i: en in your town, do you remember how | the physician, had it put up im a lit — : . : the people scorned his youth, his|tle store on a side street in fifteen suavity and his lack of experience? |™inutes and cut the large store off h You will recall when grandmother| list. No wonedr the manager tried Jrst r r was stricken with her ancient enemy, | to square matters fering $- , rheumatism, and the old doctor|charge the offending r r Fi or r ater couldn’t respond to the summons,|candy and perfume rag “ owing to an attack of sciatica, the | #60 a iring young doctor was called with fear | year 7 7 t r and misgiving. He pi entered | gets it w and n rong i = the old lady’s room and greeted her| ber of that woma r ° r pleasantly. His examination was|tomers. And this : more thorough than the old man’s|¢ne fresh remark r , - and lacked the football tactics. He} Another side toil—have been exceeding The man who never changes his opinions is the one who never en- larges his business. The best of plans and ones successfully carried out a few years since won't do now. ‘Times certainly changed in every line of endeavor; the man who is not willing to change with them will find himself, sooner or later, in the “business junkheap.” He'll save money by not delaying the thing. ——-o-e-s——_—"" The easiest way to establish your credit is not to ask it. have MICHIGAN TRADESMAN 21 Be Able to Say No. Many a failure in business has been | caused through the dealer not beimmg able to say “No.” There is more im that little word than many imagine. The inability to say no when buying goods or granting credit has wreck- ed many a business that was m 2 prosperous condition. tion the retailer’s Beyond ques- fight is the manner in rendered , strenuous by which capital is sometimes employed to credit. Almost everyone its with the establishments run, not so much to buy and sell on the ordinarily find a steady income of from familiar 2 8 ae Whic. are accepted Imes as te the ordinary way neither look for it did, and from whon ultimately to be wrung. There is one safe course for the dealer whose “ that is, not has not got i the bill with ample capital can take any hogtios he likes with his own proj se 6s “ t ; : he whose all is m the busimess 15 wr ne esta “a on } c eros courting trouble whe he permits himself to be tempted by any + of lmsel’ tO DE TemMmprec ¥ any sor t 2 t . * . bargain to buy more goods than ne can pay for. To buy tmordmately ts not good business, and would ap pear so if the buyer were on the out an 1g t The dealer who can not sa t the he * e t wate ace * tne Pi Of hts jJATIK % 3 headin stra ere are few ho xh to realize th ¢ sell the reta a Too man all he will purchase, even though | need. they may suspect he is yond his depth. When it L S$ i y turn down a good thing, it is as well to remember that the bargain crop never fails. Something just as good} will come along next week or week after when you have the to spare. The succ his business campaign. He does not] sful dealer plans | if determined to take} dash in as things by storm, but has his cot of action all thought out and pt his forces along the lines he has de termined upon. He does himself to be stampeded into ten cases of goods when he has only} money enough to pay for five cases his ability Ile is a judge of his abiltt advantage of all discounts. He know how his miakes his An excessive bank accor purchases accordingly purchase, no matter} what the apparent value, is m« fraught with possible losses than may | be the failure to obtain the best price | on a smaller quantity. It is a pretty safe rule never to go the limit on any new thing, no matter | There is no bet-| how good it looks. lter motto for the dealer than the old oot r fashioned one, “Learn to say no It | helps to keep the stock down, ables the dealer to discount his bills ‘The rarely gets financially involved, and it acts as a safety valve upon his buy-| ing and selling. The dealer who dis-| counts his bills always asks himself and en-| dealer who discounts his bills} hefore adding to his stock: “Cam [| refrigeratm@ mterests of more discount thrs > e canmor he : ol m e does not purchase or t v 1 ¥ rs size of his order, a aus alw Keeps with 1 ~ we “er > «& a 7 Beme a es *# tro - “ / na always acts 2s 5 ne rade 24 ~ - » i t — > - - more than 70 ’ ed = } - x “* - + hts ne edt x ~ t t ~ YY ~ rt 7 ail 9 worth 2t s¢ 9 r " ne " ee + iis os ae , Pe oui sie cil ; +1¥T 7 - a aa - - . t 5 en ~ mrs “Tr 'Ves + 7 15S S s i t r - - “ antag ~ . the oowoes " a. ss Pee Oke —* lc - ~ - #14 siecle . Congress of Refrigeration } r - “ - - . s : ‘ ict F . < . ia. 8 « ‘ 7 ; wuted « " : ay _ Trts< % r r The construction of this handsome 5uilding cloquentiv groves tae x- traordinary demand for Angidile Computing Scales Our present plant outgrown in thirty-three months, we are sow erecting tie largest and most modern computing scale factory im ail the world The reason for this advertisement is to Se found im the ANGLO! LE’S marvelous accuracy and its superior computation chart It is the only scale which shows a plain figure for every penny $ Value The merchant reads the price—he doesn’t count hair lines or guess at OTs The ANGLDILE is spriagless, thus requiring 10 adjustment for weather changes, and is sensitive to ome sixty fourth of am ounce. > The picture shows th- merchant's side of the ANGLD'LE. The customer’s side has the largest and clearest pound and ounce dial used om any scale. Send for the free ANGLDILE teot and learn about both sides of this marvelous accliance Angldile Compu img Scale Company 110 Frasklie Se Elkbart. Ind. | j I 22 MICHIGAN TRADESMAN December 28, 1910. NEW YEARS AT A CAMP. While the Lumber Shanty Men Jolli- fied Tom Went After Bear. Written for the Tradesman. It was getting on toward New Years and the cook of Thornton’s camp was swearing mad. “Them pesky bears,” he growled, “are gettin’ more impudent every day. I can’t leave a thing outside a min- | ute nor nothin’ uncovered. Wish 1] had a cannon loaded to the muzzle with grape-shot; I'd blow ’em to Hal- itax.”’ pricked up _ his He was visiting a friend in adjourned his little school a couple of weeks for the hol- idays. “What’s it all about, Nick?” he ask- ed, drawing up to the big fireplace. “Seems to me I did hear something about a bear doing some sort. of damage, but I got no particulars.” Young Tanner ears. camp, having Tom Tanner, the school- master, was regarded with a certain awe by most of the men in the lum- ber woods. They seemed to credit him with being a very superior per- son, and whenever he _ opened his mouth to speak they listened in re- spectful silence. There was Bud Graves, the dull of wit, of him they made much sport. As to the schoolmaster not one in Thornton’s camp would have dared attempt to joke with the learned youth from the shades of the Ypsi- lanti State School. Nick, the cook, naturally was flat- tered at the schoolmaster’s interest. “If you'd been here you'd know about the bears,” he said. “We have been bothered all winter by two of the varmints. Fore part the winter Jack Cresshaul lost his young long breeches, leaving them out on a stump to air. You see, the pants was made of buck- pretty greasy: them bears got hold of *em and chew- ed ’em all to mush. They've other things: a lot of provisions, besides round the back face.” “Have you skin, and they was stole victuals, corn beef and snifin’ door almost in my actually these bears, Nick?” queried the schoolmas- ter. “Oh, I’ve seen ’em all right—” “Haven’t you a gun?” “Just a little affair—mere popgun: couldn’t kill a snipe. A shot from it seen would only make the beasts mad enough to eat a feller up.” “And nobody else has tried to shoot them?” “Ves, there’s Big Mike has shot twice at ’em with his big rifle. Never feazed ‘em, though, and now I reckon the only way is to pizen the cusses. Would a done it long ‘go, if I'd had the dope. outside [ll nine.” “T wouldn't do that,” suggested the interested schoolmaster. “It’s dan- gerous having the stuff around. Even the poisoning of wolves has its draw- backs. A friend of mine lost a valua- ble dog by poison left on the carcass of a deer.” “Well, I Next time the boss goes send for some © strych- dunno,” meditated the cook. “What's a feller goin’ to do? Let them pesky bears eat him out of house ’n’ home?” “Not by any means,” declared the schoolmaster, springing up, quitting the room to return later with a small rifle across the hollow of his arm—a two-barreled affair of delicate make. “My target rifle. I'll fix your bears, Nick,” and Tanner sat down, petting his gun with a stroking hand. The cook laughed. The idea of a little gun like that killing anything larger than a_ squirrel seemed _ to please him beyond measure. “I fetched the gun along just for fun, not thinking to bag a couple of bears,” explained the young school- master. “Two bear skins would make my best girl a fine New Year’s pres- ent. It'll be so easy—” “Go long with your nonsense, Tom. Don’t you dare irritate them fellers with that popgun—they’d kill ye if you did.” “T'll show you,” was Tanner’s re- sponse. That evening, when the cook told of the schoolmaster’s idea of killing two genuine Michigan black bears with a target rifle, a cry of increduli- ty went up. It was plain to see that the shanty fellows thought it all a good joke. After supper Big Mike spoke aside with young Tom. “Tt’s all right ter josh ther cook, my boy,” whispered he, “but don't say too much on that string or the boys'll think ye’ve gone daffy.” “That’s all right,” returned young Tom. “If I kill the bears they will change their tune.” “IF yer kill ’em?” with a roar. “That’s well put, my boy,” and Big Mike walked off laughing uproar- ously. That night the shantymen gazed askance at the presumptuous youngster, and no doubt began to re- vise their estimate of the young fel- low’s greatness. The bears remained under cover for atime. Several days passed with- out annoyance from them. The cook suggested that they had been fright- ened away because of Tom Tanner’s threat to murder them with a pop- gun! “Them blasted bears ag’in!” cried Nick, the cook, one morning as he came in with a pail of water from the spring. True enough there were bear signs in plenty, the rascals having on the previous night raided the cache where butter was stored, destroying and carrying off a lot of the valuable food. A barrel of spoiled pork, emptied down the bank near the shanty, had attracted the animals and drew them almost nightly. Since Big Mike’s failure to bring down the bears, al- though he had fired twice at them from a heavy rifle, the shantymen were “leery” about going far from camp after night. It was New Year’s Eve that Tom Tanner brought out his target rifle and stepped into the circle surround- ing the big boiler-iron stove. Shouts, songs and laughter made up the evening’s amusement. The boys of Thornton’s camp were watching the old year out in the most approved fashion. “Great Scott! what ye goin’ ter do with the popgun, Tom?” “T’ve got two bullets here,” said the schoolmaster, tapping the butt of his piece—there’s two bears, you know.” “Better stay indoors if ye don’t want ter make meat for bruin’s New Year dinner,” cried the cook. “On the contrary,” said the school- master, “I’m going to capture a couple of bearskins for my girl a New Year’s present.” With that the boy—he seemed lit- tle more—walked out into the moon- light, while ejaculations of astonish- ment went round the circle. “The dum little fool!” jeered one of the skidders. “We ortent to have let him go,” said another burly logger, rising to his feet, going to the door, looking out. The air was icy and still, with a bright moon shining. General disapproval of the visitor’s foolhardy move was manifest. More than one expressed the belief that if the boy shot the bears with his pop- Weare manufacturers of Trimmed and Untrimmed Hats For Ladies, Misses and Children Corl, Knott & Co., Ltd. 20, 22, 24, 26 N. Division St. Grand Rapids, Mich. WE WISH TO friends and patrons for the liberal patronage accorded us in the past and wish you a Happy and Prosperous New Year. P. STEKETEE & SONS, Wholesale Dry Goods, THANK all of our Grand Rapids, Mich. Money Refunded If Unsatisfactory When a merchant sells an Empire made overall or coat it means a satisfied customer—that’s worth something. Let Us Figure With You Our 1911 line includes values that are worthy of consider- ation before placing orders elsewhere. Grand Rapids Wholesale only Grand Rapids, Michigan Dry Goods Co. December 28, 1910. MICHIGAN TRADESMAN 23 gun the animals would be sure to turn on him and tear him to pieces. Card playing and other devices for passing the old year went on, Tom and his adventure being forgotten. The hour was on the stroke of 11 when the sound of a shot rang out from beyond the stables. “My gracious! the little cuss has shot at a bear!” exclaimed the cook, starting up. “Pooh! More likely at a shadder,” churtled Big Mike. With the lapse of scarcely a min- ute came the sound of another shot. A dead silence fell upon the camp. Thornton’s men felt the chill of a strange tragedy stealing over them. When one spoke it was in low, husky tones. The boy had been rash to foolishness if he had really shot at a bear. Everyone hoped he _ had merely fired at some small animal! other than a bear. Time wore on. The old marine timepiece on the shanty wall throt- tled out the midnight hour. “New Years, by thunder!” yelled Bob Whalen, springing up and clap- ping his shoepacs together. “Whoo- pee! Hurrah for the New Year!” Then again came thoughts of the venturesome schoolmaster. An hour had gone by since the shots, with no further sound from the absent one. “Bet the boy’s killed,” said one of the small swampers, going to the door. “Tlere we are, having fun, while the pore little cuss is out yon bein’ chaw- ed up.” cried Big Mike. “I can’t stand this: I’m goin’ ter look fur the boy.” Several of the men crowded behind Mike, who suddenly raised his hand for silence. The faint, low music of a cheery whistle broke on the mid- night air—the schoolmaster’s well known whistle. A deep breath of relief went up from the crowd. Tom was well liked by the rough loggers despite his soft white hands and girl’s face. He was a cheery, whole-souled boy, and not one there wished him harm. The sound of that whistle came as a re- lief to the long silence which had portended evil. “Here he comes,’ and Big Mike swung the door wide to admit the schoolmaster, who bustled in, stag- gering under a big load of something black and shiny. “Fore sonny?” Heaven, what ye _. got, “A New Year’s present for the cook and one for my girl!” joyously echoed the voice of doughty Tom Tanner as he cast his black burden into the center of the floor. “Those bears won’t bother you this year, Nick. Wish you afl a happy New Year!” and the schoolmaster fell to a seat on one of the benches. “Bear hides, and right off the car- casses!’” exclaimed the astounded cook. ‘This was teac. Tom had shot both bears and had skinned them while the shantymen caroused the old year out and the new year in. The feat was something more than a nine days’ wonder; it was the talk of the river country for years. Tom with his target rifle had slain both bears and big ones they were, too. The schoolmaster had to take the men out and show them where his bullets had plunged through the eye into the brain of each bear before anyone would accept his story. The proof was not to be disputed, the consequence being that Tom Tanner was a recognized marvel at many of the backwoods gatherings for years after the events of that memorable New Year's Eve in the long ago. Old Timer. —_———_- oa A Wonderful Talisman. “T’d_ deliberately make a muss of it to spite her, if it were not for losing my place,” said a nervous little sales- girl as she violently dusted her coun- ter. “Don’t I hate your straw bosses who are always spouting about some- thing to show their authority.” The boss in question was a digni- fied woman, who stared ominously through her pinchez at your stock displays and counter and who put you to rights as to what was wrong, with not a little sarcasm at the tip of her tongue. . Every noon they had their little knocking festivals at the rear of the store, and every day some one pout- ed over what the next thing would be. “Tf this continues,” said the most aggressive one of the trio, “I certain- ly won’t last long here. I’m hot tem- pered and there’d be the dickens to pay, you know. Miss Bell's’ shop was Eden compared to this, and she promised to take me back when we-k picks up. Miss Bell never bossed and yet everything went like clock- work.” In the course of two weeks every newcomer had taken French leave only the two old girls whom the straw boss was afraid to rule over remained with her. At this stage of the matter the sar- castic one was taken to task by the power above her: “Funny we can't keep any of our girls,’ he remarked suggestively. “Anyway, the three of them were utterly incompetent,” the straw boss excused herself. The manager shook his head and wished he dared to hire another fore- woman who cared less to tyrannize over her kind—one who could sym- | pathize as well as direct. When Kindness Ruled. in Miss Bell's shop: Mis Bell is standing over against their table with a generous smile and a quiet manner. As she takes down wholesale millinery At ten minutes to 5 Miss Bell her- self appears to punch your card and to tell you that she hopes you will like the work and that it will be more profitable as you gain in skill and speed. Faults and Virtues. All day everything goes on me- The order of Elks has a motto that thodically and without a hitch. The 5 4 xe t one to work newcomers know they are on the business: “The faults of our broth- right track, and the fear of criticism ¢7S we will write upon the sand t evaporates before Miss Bell’s sympa- their virtues upon the tablets of men thetic advice. ry.” That is a fine sentiment t After the quitting signal you can take mto the store. Too often m 1s hear these jolly whispers in a corner # use that the good pomt E One's of the cloakroom: “Isn't she a dear? c1ates -workers F eHIpio} How fast those girls ¢ I bet | 2 rgottem and t erects, Sort we've struck it f MIngs f errors magniied ¢ Kindness was secc nature te at creating Writ t Miss Bell and it bec her talis- | SFE ¢ ut togetiter 1 C man. concern all should work together for 4 § Ruplide, ict. not economy t am expense is a matter that netir r business. Th riter ” warning t r >sSar s ness what the expense of running the Gaswo Rars. Micw store is, t atime whe 8 " CINCINNATI MANUFACTURERS OF 24 MICHIGAN TRADESMAN December 28, 1910. KNOW THYSELF. Discover the Power of Your Own Mind and All Is Easy. Written for the Tradesman. It was Socrates who originated the idea of “know thyself.” He received this excellent advice man. Socrates was born 470 before Christ. He was a self cated He received his educa- tion observation, natural intui- tion, reasoning, thinking and_ intel- lectually judging and associating with by studying years edu- man. by the instincts of man. Socrates never knew how power- ful he really was. He did not have the experience necessary to prove the greatness of the thoughts that were coming to his mind. In this age where we can_ put every thought into actual working or- der, we ought to develop into greater power mentally than any of the great philosophers of olden times. The business world has not as yet learned that the thoughts our philosophers are the power behind it It still holds the that and intellectual matters are two dif- ferent and distinct branches or fields ot idea business of study and labor. it i that passed there would have been very little ad- the Every inventor followed the ideas of Socrates, that is to say, they knew themselves and had faith them- selves or they would not have been were not for the thoughts through Socrates’ mind business world. vancement in in inventors. Tf you want to be successful you will have to go back to the original ideas of Socrates. No man away from natural laws, and when it comes to the point of knowing just what to do and when to do it, one must know himself; his must not be throwing out false can get mind impres- sions, misconceptions, and misunder- standings by getting crossed with the wrong suggestions. The business world with all of its selfishness has caused too many evil thoughts to be born. It has punished too many young minds. It has driven too many men out of business. It is killing competition too fast. Honest competition is what we need in this world. should have a chance to develop his business, his brain and his but the business world does not want you to know yourself. Tf you knew the pow- up build a There is nothing on this earth Every man environments: er wrapped in your brain you would soon world of your own. or anywhere else to hold you down if you know yourself. You are in others out of it. Your real object is to earn an honest living. not business to drive If you will forget everybody—as it were—and work for an honest living, and_ be satisfied when you get it, you will not have any trouble in making it. Too hard merchants do not know’ when have enough. Most of you have at this very moment more dollars and a much better business than you hoped for in your earlier business career. many of you working you At the same time you are not satis- fied. We should be satisfied but not fully contented. We ought to be thankful for what we have, but not content with the happiness and joys of life. We should work as hard for peace, joy and happiness as we do for dol- lars. Mixing philosophy with business produces what we really are striving for. Too many of us do not know what we want and at the same time in our weakness we are working like the devil to get it. If we knew more about the grand principles of the mind we would soon know what we want and how to get it. The man who knows himself can get everything he wants, peace, joy and happiness—with a fine progres- sive business thrown in. We have the cart before the horse. We are trying to learn the tricks of the business world before we know our mental cards. Our comings and goings are hab- life of education. We ought to go off in a corner and watch pass We keep. our eyes on everything that passes us but never appear to think of watch- We need watching. We are stealing our own energy by getting crossed and by depriving our- Begin to of instead its ourselves by. ing ourselves. selves of things we need. be calm and self-centered and let the New Thoughts of Socrates, Plato and Emerson run through your mind and you will be surprised at the results. Socrates, Plato and Emerson never entertained thoughts pertaining to the business of the world, but Emer- son’s Compensation will inspire any business man with pro- gressive thoughts. assay on The quality of our business affec- tions all depend upon our wisdom. Some of us go along in our work as smoothly and calmly as if we were blessed with intuition, but there is nothing about us that is un- natural, if we have spontaneously found ourselves. Those of you who feel lost in this busy, progressive world, let me ad- special vise to begin watching your- self, to see why you do this or that. If you are doing almost everything by and through the suggestion of oth- you ers you ought to stop it. Begin to going back to the first cause, the thought that taught you to see your own mistakes. Lis- ten to the intelligence that proved to you that it was not wise to make the same mistake the second time. There is no use in being in the of doubt, pain All you have to is to honor and respect yourself. You know that you have been doing more to please others than have to please your own good silent adviser. You have affection and the deep sense of duty toward others than toward your own mind and body. You are killing yourself by inches for the great and wonderful power of public opinion. Tt is public opinion that is con- trolling you and you know it. You know how hard your own thoughts are trying to make you obey them, but you foolishly let them lay on he original by fear and will wilderness mentally. do you shown more the shelf and get covered up with dust—as it were—and run off with other things that are eating up ail of your profits. Every once in awhile there comes to your mind a sincere, sharp, strong, eager line of enthusiastic and red hot business thoughts and you sit up and take notice—you can not help it— and you work day in and day out with them, and they make you feel happy, but after you see things run- ning smoothly again you run off with public opinion anda thousand of other things and in a few days you are lying around with a raging fever. That bursting, throbbing and thumping feeling running through our minds telling us to learn our- selves is the only thought that will bring us peace, joy and happiness. There is no use in my telling you these things, you know more about yourself than I do, but you are like all the rest of us, you forget your- self. Plato said, “It is better to be than to seem. To live honestly and deal justly is the meat of the whole mat- ter.” This means that we should be honest and just with ourselves; our own lives. If this is done we will be honest and just with others. I Am That I Am. ee Are You Using the Ax? Much has been said and a great deal of advice given the retail mer- chant in the last few years in regard to using more caution in the grant- ing of credit. It is very reasonably safe to say that nine-tenths of all the failures in the retail business has been due to the ease with which they have extend- ed credit. Note the following letter: Many a retail merchant, in the goodness of his heart, has “credited” himself out of business. That is un- fair, unjust and ought not to be. Merchants should stand more firmly for a “square deal” to themselves on this proposition. If a man is out of work and “broke,” that is not suffici- ent reason for his living off you, by credit at your store, until he breaks you, too. Yet this is what happens, and happens all too frequently. In defense of your own business exist- ence, therefore, “brace up” to the oc- casion. Keep in mind that in these days a man is a sad spectacle who has “gone broke” in business. His record card is bad, no matter what the cause, and no excuse will avail. Then begin in time. Don’t wait to “catch” the marble-heart, cultivate it a little. When you see and know a credit customer has no immediate means and little future prospects of paying you for what he is buying from your store, hedge on his credit, and hedge fast. It may be hard in some instances but in many more we venture the opinion that it will be one of the best things that ever happened to your customer—the forcing of him upon his own resources instead of yours, and obliging him to practice the most stringent domestic economy, and hustle in order to exist. Many times we believe it would force shift- lessness into a real good grade of thrift. : Anyhow, Mr. Merchant, if you ex- pect to stay in the game you've got to head off this feature of abuse along with the multiplicity of others that beset the retailer, and the quick- er you become adept in the use of the ax—the quicker you become expert in chopping off bad credits the better for you.u—John H. Harper. —_——»2~—___ Plan For Next Year. This is a good time of year for the butcher to map out some plans for the business of the coming year. The after the holiday trade will not be so rushing but that the butcher will have time to think of the future, and it is an important point to formulate a definite policy to be adopted for the business of the new year, always with an eye to a larger trade. New equipment, new departments, etc., will be in order right after the holi- days, and the butcher who does not give some attention to these details is not keeping up with the progressive element of his craft. Things seldom happen of themselves. There is us- ually an originating force which sets them in motion, and which is_ re- sponsible for their growth. So it is with the meat business. A gradually increasing trade is the result of plan- ning and preparation by the butcher. Some butchers have not yet been led to see the big profit to be gained by conducting a canned goods depart- ment. This is a good time to think this matter over and plan to try it out in the coming year. In the mar- ket there will be found many things which can be improved or replaced with good advantage to the market. Make things look attractive as possible, and the result of the year’s business will more than make up for it, and the business will be on a healthy basis that will show an in- crease with every passing year. as og ge Your Home and Your Store. The phrase, “One-third of your life is spent in bed,” as used in advertis- ing, has probably often come to you in a startling way. Possibly a more startling statement to many would be, “One-half your life is spent in business.” The makers of bedding use the first phrase to bring out the importance of having one’s sleeping equipment comfortable. Let us use the second phrase to bring out the importance of having one’s shop, store or office a comfortable place in which to spend cne-half of his exist- ence. Many storekeepers in the smaller towns actually spend one-half of all the hours of their working days in their places of business. If the store is not comfortable, what a life of im- prisonment it means for the business man! There are many thousands of beau- tiful and comfortable homes occu- pied by merchants with their fami- lies. There are a few thousand of stores which have been made attrac- tive and convenient because some merchants have given thought to their business environment as well as to their homes. Unfortunately there are a few thousand merchants who plod away at their work, one-half of all hours of their adult days, lacking comfort and pleasure in their occu- pation. December 28, 1910. MICHIGAN TRADESMAN mB Progressive Merchants Are Now Buying Our Most Up-to-date National Cash Register E build this register with from one to nine adding counters, and with from one to nine cash drawers, depending upon the number of clerks employed. The price depends upon the size of the register. Gives you more protection and information about your business than any other business sys- tem that can be installed in your store. Each clerk has a separate cash drawer and each clerk’s sales are added on separate adding wheels This tells you which clerk makes the most sales, so that you can reward him—or which clerk makes mistakes. This National prints the amount of each sale on a strip of paper and also prints a receipt | showing the amount paid by each customer, a i asi oT which guarantees to the proprietor that the proper Can be operated by electricity and is built to stand amount of money is put into the register. on floor or counter This Is The Detail Strip VERY time a clerk makes a cash sale Of a “‘cHarge’’ sale, or receives money on account, or pays out money, the Register prints a record of iton this strip of paper. In the meantime the Register is also add- ingon separate wheels the totals of these various things. e On DuIMNG0w1 | Irml- 2 OWI CIO Ox IMoOL>cor | AI Ze LE ES =~INO-ON0O——O corm | SIPoCAl UT or Mau} , Actual Size This register tells you at night these four most im- portant things: 1—Total cash sales made by each clerk. 2—Total of your credit sales. 3—Total amount of money received on account. 4—Total amount of money paid out. Also the secret adding counter tells you the total amount of all cash taken in. 183 SEP30_ *#B—175. MITCHELL & SEASUAG $01 ‘W. Second Sivcet. GTTUMWA, - ‘O'YA. Sraceries and Meats. This is your receipt for the correct amount of your purchase. See that you get it. covers Actual Size This Is The Printed Check Q*® customers’ re- Tt v cerpt tiat tie Register prints every time 2 Sa-€ iS Mace, or money is paid out or receives OFF 4c- count, guaranteeing to the oroprietor that the Dreper amount of money is put into the register. This check makes 2 five thing to print your advertise- ment on Write and tell us the number of clerks you employ and we will send you description and price of this register built te suit your business This will place you under no obligation to buy. The National Cash Register Company, Dayton, Ohio Salesrooms: 16 N. Division St., Grand Rapids; 79 Woodward Ave., Detroit ee a ea 26 MICHIGAN TRADESMAN December 28, 1910. GOVERNMENT CROP REPORT. Uncle Sam Has Correspondents All Over the Country. One hundred and thirty thousand persons—a mighty army—secure for Uncle Sam the information contained in the monthly crop. reports, which convey as near as it is possible for agencies the condition and prospects of the chief agricultural products of the country at that time. human These reports are literally the pulse the country’s prosperity. Should corn, for instance, show a condition of 50 per cent. in August every one would go around wearing a long face and commence to economize. of Few people, however, realize the amount of work, the minute detail connected with supplying this infor- mation to the public free of charge. Large manufacturing firms and ag- ricultural implement or hardware dealers, neither buy nor sell farm products, are much interested in the prospects and conditions of crops. This knowledge enables them to dis- tribute their wares more economi- cally by sending large consignments to sections where crops are good and farmers have the power to buy, and less to sections crop. shortage, where there obviously less de- mand. It is panies who ot is important to the railroad com- to know the probable size of crops in the country in order to pro- vide sufficient cars for transportation. Under modern trade regulations and conditions prompt and reliable information regarding agricultural areas, prospects and yields is an im- portant factor in the proper conduct of commercial, industrial and trans- portation enterprises. The earlier the information regarding the probable production of the great agricultural commodities can be made public the more safely can the business of the country managed from year to year. Retail dealers in all lines, whether in city or country, order from whole. be sale merchants, jobbers, or manufac: turers the goods they expect to sell many weeks, frequently months, be- fore actual purchase and shipment. Jobbers follow the same course, and manufacturers produce the goods and wares handled by every class of mer- chants far ahead of their actual dis- tribution and consumption. If reports during the growing sea- son show that the condition of wheat is such as to indicate a full crop on a large area, the of the wheat producing sections of the coun- merchants try know that they can give liberal orders for goods to be handled by them several weeks or months later. The manufacturers, located far from there will be a large demand for such of their products as are used by all de- pendent on the wheat industry. The railroads know they will have heavy freights to transport; and so the ad- vance knowledge regarding the prob- future the crop serves as a guide to every branch.of connected with the wheat growing areas of the coun- Th same is true as to the other the wheat fields, know where able outcome of commerce and trade ry. crops,—corn, to- bacco, etc. cotton, oats, frye, If, on the other hand, the condi- tion of growing crops is unfavorable, reliable information to that effect is equally, in fact, more, important to trade and commerce than when the promise is good. It was to remedy the evils and to subserve and protect the interests of all that Congress provided for issu- ing monthly crop reports. The crop reporting service of the Department of Agriculture aims to supply the public at large with impartial, un- biased information regarding crop areas, conditions and yields, which it must be apparent is highly essen- tial and beneficial not only to farmers but to our commercial interests of every kind and class. The character of Government crop reports, which have been issued reg- ularly now for nearly half a century, not, and can not from their na- ture, be exactly accurate. They are estimates and purport to be noth- ing but estimates, but they are not random, haphazard guesses—they are careful, scientific and well con- sidered estimates, based on the best available and widest possible range of information. is The reports relate first to the probable planted area of the princi- pal crops of the United States, which, according to the last United States census, constituted over SO per cent. of the value of all agricultural prod- ucts. Acreage estimates are based on the percentage system. The acreage planted to a given crop, wheat, corn, oats, etc., is reported to the Bureau of Statistics by correspondents and agents in figures indicating their judg- ment as to the percentage of the pre- vious year's acreage, which is planted in the current year. The acreage of the preceding year was estimated in the same way, and so on for each preceding year back to the year in which the acreage was definitely ascertained by the Federal census. This is the only method by which acreage can be indicated each vear except by an annual agricultur- al census, which, of course, would be out of the question. Following the estimates regarding acreage the condition reports which made from month to month during the growing season, 1n- cluding not only the crops concerning which estimates are made but also so- called “minor crops.” Altogether dur- ing the year estimates regarding con- ditions are made for fifty-five sepa- rate and distinct crops. The condition reports are express come are ed in figures representing a percent- age of a normal condition, a normal 100. f prospects at the time of the re- port are that three-fourths of a crop will be the probable harvest, the con dition at that time would be sepre- sented by the figure 75. If conditions chance to be so bad that only half a crop is believed to be the prospec- tive measure of the harvest, condi- tions will be represented by the fig- ure 50; and so on. condition being represented by 1 These facts were contained in a| paper written by Victor H. Olm- sted, chief of the Bureau of Statis- tics, United States Department of Agriculture, which was read at a re- cent convention of the National Grain Dealers’ Association, in which Mr. Olmsted described the character, value and method of collecting and disseminating the crop information. Regarding the sources of informa- tion he wrote: “There are four great sources through which data is secured by the department. “first, we have a corps of town- ship correspondents numbering be- tween 30,000 and 40,000. “Second, there is a corps of coun- try correspondents, one of whom re- sides in each agricultural county in the United States. The county cor- respondents have each from three to ten friends scattered throughout the county who report to him each month. “Third, in each state there is a salaried employe known as a statisti- cal agent. He maintains a large corps of correspondents throughout his state, who report to him each month. The state statistical agent in the more important agricultural states per- forms considerable travel for the purpose of personally familiarizing himself with crop conditions. “Fourth, there is a corps of special field agents, each of whom has two or more states through which he trav- els, interviewing farmers, agricultural implement dealers, country mer- chants, grain and elevator men, prod- uce dealers, country bankers and any others who by the nature of their business are well informed regarding agricultural conditions and _ pros- pectes. The special field agents also go into the fields and personally ex- amine the crops. “In addition to these four general sources of information the Bureau has special lists of correspondents, such as mills and elevators for the wheat crop, cotton ginners for the cotton crop and various other classes for other crops, which report to the |Bureau whenever called upon. Alto- gether there are upward of 120,000 voluntary correspondents of the Bu- reau, none of whom receive money compensation. “Blank schedules of enquiry are prepared in advance and sent to these different classes of correspondents and agents, each of whom reports in- dependently of the other, and none or whom are in two separate lists. “The blanks sent each month to the different classes of correspon- dents and agents contain exactly the same enquiries. These are mailed, together with return “penalty” enve- lopes upon which no postage is re- quired, in ample time to enable each correspondent to send his report to Washington, or to the state statistical agent or special field agent, and per- mit their use in tabulating and com- puting so as to be available in the rendering of the estimates promul- gated by the Bureau of Statistics -ach month. A Happy New Year JUDSON GROCER CO. Distributors Grand Rapids, Mich. December 28, 1910. MICHIGAN TRADESMAN 2 “The reports from each class of correspondents are tabulated rately. sepa- The results shown by such tabulations are then tabulated on sheets in parallel columns, the fig- ures for each state being placed op- posite the name of the state, so that when the estimates are to be prepared the Crop Reporting Board will have before it quadruplicate sets of fig- ures and, frequently, additional sets received from special correspondents, which are utilized in formulating the estimates of the Bureau. “In the tabulating and computing of the reports these figures showing conditions are not set down one un- der the other, added and divided by the number of the reports, thus se- curing what would be termed a ‘straight’ or mathematical average for each locality or state, but they are tabulated by counties and scientifical- ly ‘weighted’ in accordance with the relative importance of each county as a producer of each crop. dealt with. “When the figures for the entire United States are to be arrived at, the figures decided upon by the Crop Board for each separate state are ‘weighted’ in a manner similar to that employed in ‘weighting’ county figures for the separate states, each state being given its relative impor- tance compared with the other states, in computing the final figures for the entire United States. “The Crop Reporting Board con- sists, as a rule, of five members, the chief of the Bureau of Statistics, who acts as chairman; the Associate Sta- tistician and another agricultural sta- tistical scientist in the employ of the 3ureau at Washington, serve on the Bureau regularly; and, each month, two employes of the Bureau—either special field agents or state statistical agents—are brought to Washington for service on the Board. “When the Board members have all made their separate estimates for all the states, their papers are assem- bled and the figures of each mem- ber are tabulated on another sheet in parallel columns. This last sheet is then again taken up by the Board, and where their judgment varies as to what the figures should be, the matter is discussed and various con- siderations, arguments and_ reports are gone over again until a final fig- ure is reached by the Board. “The deliberations of the Crop Reporting Board are carried on be- hind locked doors in rooms’ from which all egress and ingress are pro- hibited, and all telephone connections are severed until after the report has been published. John R. Livingston. a If you want things done, look for a man that is doing them—the other fellow hasn’t the time. o-oo The trouble with the vice-presi- dents of the United States is that they do not advertise. o-oo After a man has made a _ reputa- tion, how the memories of his friends are refreshed. Parcels Post Delusion. Among the few specific recom- mendations in President Taft’s mes- sage is one in favor of establishing a parcels post service on rural delivery routes. The “improvement” in the United States postal service had been previously advocated as a tentative It would in no sense be a test of that kind of postal service, but it would almost certainly be or experimental measure. used as an_ entering wedge for a more complete system. It is supposed to have the support of the farmers of the country, but it would undoubtedly prove a delusion, if the postage rate should be, as has been suggested, eight cents a pound, with eleven pounds as the limit of weight. Eight cents a pound might be a cheap rate for sending parcels across the continent or from the cat- alogue houses in Chicago and a few other large cities, but ifit were to ap- ply only from the village post office —and that is what the program calls | for—to the inhabitants of the country town of which it was the distributing center, it would be far from cheap, and it is improbable that it would be much used. Such a charge would be consider- ably higher than the present cost of transporting a package of goods from the country store to the purchaser distant a couple of miles or so. So far as used, the postage would prob- ably more than pay for the added cost of delivery over the rural routes, and it would not interfere with local ex- press or delivery companies. Where these existed they could almost cer- tainly deliver at a less charge than the Government’s parcels post rate. They certainly would not charge eighty-eight cents for delivering an eleven pound package. This is not what the advocates of a parcels post have been working for, and if it should be tried and prove a local failure, it would lead, not to an abon- donment of the system, but to a loud demand for its extension so that it would be of some real use in distrib- uting merchandise over long dis- tances, over cheap markets. Nobody need believe for a moment that the parcels post advocates would be satis- fied long with a limited parcels post. What they want is an unlimited one, a general parcels post, and they are favoring the plan now proposed sim- ply and solely because they realize that it would prove unsatisfactory, which would be the basis, or excuse, for the insistent demand for exten- sion, a demand which would he stir- red up by them and by them kept alive. No retail merchart should be fool- ed for a moment by the declarations or protestations of the men who are advocating a domestic parcels post. They are concerned solely because it would put millions of dollars into their pockets just as soon as the re- strictions should be raised. They are utterly and absolutely insincere in their declarations. They don’t care a rap about “improving the country’s service,” excepting insofar as it would open up vast moneymaking possibili- ties for themselves. Their position is utterly selfish, and we are unable to understand how President Taft could have allowed himself to be hoodwink- ed by these people, the greediest crowd that ever swooped down n Washington. The chief object is to get the G ernment to distribute parcels of mer- chandise over long distances at a unt- form charge, notwithstanding th great difference in the cost of the ser- vice. While the claim is made that it would be a great convenience to the people, its chief benefit would accrue to the catalogue concerns, which wish to distribute their goods cheaply mail. = - L * atingt One effect would be esta lish a crushing competition to the local dealer, and it would tend to ex tinguish the small retailers rur communities, which would r from a benefit to their people. Ther is no sound economy or social benefit in extending the business of the ernment, in competition with private enterprise, beyond the limits of service which is a necessary and gitimate Government function Grocers Criterion. —_—_»-22—___ - Advice in Writing Letters. The first essential in the makin a good letter writer—granting a rea sonable acquaintance with t ther tongue—tis alertness The writer must be alive, wide awake and well informed on the sul ject with which he is g must word his letter so as te vince his correspondent tnat knows whereof he speaks, speaks frat the matter may reach, he is sure his ground and never for a moment forgets the demands of courtesy or self-respect. He is never “mealy-mouthed’ the use of words, nor does he “beat about the bush He faces the tssue squarely and handles it as becomes gentleman. The writer should salute the perso addressed in much same spirit as though he were g on him r sonally, and then proceed with his letter in keeping with such a personal meeting. Theis requires the the imagination, but it produces th ideal business letter and takes from the writer the sting of making drudg- ery of his work. It should not be forgotten for moment that a business letter gives an impression to the reader of the character and quality of the man or firm that sends it out You should keep constantly in mind this most important fact will ing for, acting for, or in any way re resenting Crane Compan ' ar Crane Company. In such capacity you should not say, write, or do anything the com pany would not say or write or d The spirit of Crane ompany should keep you at all times from touching the purely personal note in your letters. The dignity, prestig bigness—in short, the whole char- acter of Crane Company should speak and be felt t all your correspondence for the com- pany. TRACE BARLOW BROS., YOUR DELAYED FREIGHT Easily and Quickly. We can tell you Grand Rapids, Mich Is what the man from Mis- souri wanted when he said “SHOW ME.” He was just like who buys four—only cer must protect Mimiseil 45 rocer the gro- well as his customers and 1 1s up to his trade to call for a certain brand before he wi “Purity Patent” Flour ssold under this guarantee nm ay ome case F ; Patent” does not give satis faction in af cases you can return it and we will ms 4 Um rarity retund your money and Suy your customer a supply of favorite lour. However, a single sack proves our claim about «Purity Patent” Wade + Grand Rapids Grain & Milling Co 194 Canali St. Grand Rapids Wich. - Evidence Troubled Man? We want to get im touch with grocers who are having trouble in satisfying their dour customers. To such we offer a proposi- tion that will surely be wei- come for its result is not only pleased customers, but a Brg re- duction of the flour stock as well. Ask us what we do im cases of this kind, and how we have won the approval and patron- age of hundreds of additional jealers recently The more clearly you state your case, the more accurately we can outline our method of procedure. Write us today VOIGT MILLING CO. GRAND RAPIDS, WICH. MICHIGAN TRADESMAN December 28, 1910. Foor SO ss SL SED = AK af Why Should We Not Have a Saner Christmas? Written for the We the Tradesman. can not longer blind our eyes there is Christ- to unwelcome fact that something the matter with mas. It is becoming, indeed, it al- ready has hecome, commercialized. of the greatest holi- the richest most sacred nificance, is perfunctory and burden- Many thoughtful souls to this which should of with bration the Qur cele day in year, one in associations and in sig- some. look forward season, be one joy and gladness, dread; and many who are not thoughtful sigh of relief when it is all over, thankful that it year. ight to be it Men properly may he positive especially give a great and are sincerely comes but o Some nce 2 thing o1 done about it, do it. sponsil and certainly is up to women to held re- and and other for graft in politics 1 a waste of natural resources public evils that cry to Heaven for correction. Theirs have been the sins of omission and commission that have resulted in the present la- | mentable condition of these affairs. [.et them discover and apply the remedies: but women have had the running of Christmas. Insofar as it has been and still is a success and a blessing, women may rightfully, in very large degree, take the credit for it. On Christmas Eve papa may slip on a whitewhiskered mask and a fur overcoat and for a bricf half hour take the role of San- ta Claus, to the great delight of his little sons and daughters: but it is mamma, or big sister, or grandma, (or all three combined), wto is the | real Santa Claus, and who, with much toil lasting through days and maybe weeks, has selected and pur- chased the gifts and pith the tree and filled the tiny stockings. It is mother who roasts the Christmas goose and prepares the peerless plum pudding. Men, in the capacity of husbands, fathers, sons and_ lovers, pursue their various ceccupations al- most without interruption, taking lit- tle share in the active work of pre- paring for Christmas, contenting themselves with the more passive, vet often onerous, portion of paying the bills. If they are in any wise for the condition into which Christmas has fallen, their culpability lies in the fact that they have been too dead easy, allowed ex- penditures to mount higher’ than they afford to and not even required a showing satisfaction and happiness were in to the to blame and have could well pay, have that resulting lay. proportion out- | like ‘and dressed pay In all that relates to Christmas women set the pace. It is the (often openly expressed) desire of the daughter or wife or sweetheart for some costly gift that causes its pur- chase. It is true that men merchants spread out their holiday wares en- ticingly, the stock of each year be- ing larger, more varied and ranging higher in price than that of the year before, but women buyers’ have flocked to their counters and pur- chased with ever-increasing lavish- ness, else the sellers long _ since would have curtailed their offerings. Since it is women who have brought Christmas to its present it lies at their door to correct tne evil way into which it has fallen. Now, the anything, pass, the average woman does not idea to reform much Christmas. forming things presupposes being and there in our minds well-defined but neverthe- an ineradicable idea that a re- former is a very unpleasant and quite unbalanced sort somewhat like of and of having less Re- a reformer, is not a very less of creature—maybe suffragette—harsh of manner a yoice aggressive like a dowdy. are nature stand-pat- for them to certain tendencies working sad with old holiday waxing and the average woman feels powerless to put forth a re- hand. Not only does she feel herself unable to cope with them in the large, but she hesitates to try to curb them as they affect. herself Women by ters. it hard surge.” Therefore are is “in- which havoc our good are stronger, straining land her family as individuals. instance or two: 16-year-old daughter, a piano for Christmas. The old piano has a good tone and would answer very well for Maria to learn Maria is not very and is taking les- sons mainly because some knowledge of music is considered essential to a young lady’s education. But a num- ber of her girl friends have recently had or are to have new pianos, Take a concrete Maria, the wants new on: indeed, musical anyway and so Maria has set her heart on seeing the somewhat dingy and_ rather old-fashioned upright supplanted a swell baby grand. The money to down for it can not well be spared, but it can be bought on the installment plan, and father, while he knows he can not easily meet the payments, very indulgent with Maria and anxious to gratify all her wishes, and so will not withhold his consent. Now, it will require great moral courage on the part of Maria’s mother to thwart the purchase of the piano and select for her daughter’s by is { | gift something which can well be af- forded. If only so many of the other girls were not having new pianos it would not be so hard! Or take the case of with little money and a talent for artistic needlework. She has several wealthy friends who are in the habit of “remembering” her at Christmas, often with presents that in her cir- cumstances are of no possible use to her. But she feels she must make returns, so each year she lays out her few dimes and dollars in mate- rials, and for weeks before Christ- mas she works her nerves and eye- sight into sofa. pillows, dresser scarfs, center pieces, and what not, for women who already have more of such articles than they know what to do with. But she does not like to feel mean, and, if she gives any- thing, wants to make something that she can offer without sacrificing her self-respect, even if she is a wreck in consequence. We all know how it and how difficult it is to do differently from other people, when _ probably the other people are secretly wish- ing that they only dared to do dif- ferently themselves. It really seems as if everything—our pride, our posi- tion, what we think of others and what we think they will think of us— all conspire to make of Christmas what it is fast becoming, a great hol- iday degraded to mere reckless prod- igality in the making of gifts, many of which are so soulless as to ex- press not even a friendly regard that genuine: a time that leaves all of us weary in body and distraught in mind; a time when the few of us who the woman seems 1s are rich feel that while we have spent liberally of both effort and money, perhaps we have succeeded only in adding our quota to the general vul- gar ostentation and display—so little satisfaction can we ourselves take in what we have given, and so doubtful do about having conferred real benefit and pleasure upon oth- we feel ers; a time when most of us, who are poor, in our foolish effort to keep up with the procession, give until we are “broke,” and receive a lot of useless presents that place us under heavy mortgage for the Christmas that is only a year away. Yet there is so much that is pre- cious, so much we can on no account afford to lose, connected with Christ- mas, that it is well worth an earnest womanly effort to rid it of the ab- surd and wearisome’ excrescences with which, unfortunately, it has be- come enveloped, and make it a fitting expression of our better impulses and our finer feelings. Is it too much to hope that within a few short years Christmas may not be marked chiefly as a season of profuse and indiscriminate gift giv- ing; that the Christmas present, well- chosen and individualized to both donor and receiver, will be relegated to its proper position, that of a happy exponent of what has been so aptly termed the Spirit of Christmas; that the day may be one of unbounded de- light for the little folks, and one on which we elder ones may renew and strengthen the tender ties of old friendships; a time of special consid- eration for the poor and the sick and the aged and the unfortunate; a time of good music and much gladness; time when will Jay grudges and our cares bodings and let peace and good will fill our hearts; a time which will make us younger, and leave us not jaded but refreshed, not impoverish- . ed but enriched; in short, a time when, in the words of Tiny Tim, God will bless us, every one! Quillo. —__>+ > —__—_ li want to man a loyal one, confidence, tell and why “it’s that look across counter at times may mean the success shrewdest merchant. a aside our and our fore- we you make your sales- take him into your him ‘what's doing” Many men behind the idea that of the very doing.” from have an Our ANSWER: plant to cover most of, advertising makes it easy to sell Who Pays for Neither the dealer nor his customers By the growth of o r business through advertising we save enough in cost of salesmen, superintendence, rents, interest and use of our This if not all, LOWNEY'S COCOA PREMIUM CHOCOLATE for BAKING eG mn All LOWNEY’S products are superfine, pay a good profit and are easy to sell. Advertising? our advertising bills. ONE IN y 2 oY Terpeneless FooTe & JENKS’ COLETIAN’S Lemon and Vanilla Write for our ‘‘Promotion Offer”’ that combats ‘Factory to Family’’ schemes. Insist on getting Coleman’s Extracts from your jobbing grocer, or mail order direct to FOOTE & JENKS, Jackson, Mich. (BRAND) High Class 2 7 December 28, 1910. THE BOY SCOUT MOVEMENT | Is Good Thing For the Boy and Mer- chants Can Profit By It. The boy scout movement opens a new field to the clothier. This move- ment originated in England and has grown to a membership of 400,000. It has been taken up in this country and it is said the membership is already 200,000, and the coming year will see its rapid development in all sections of the country. The movement is an excellent thing for the boys, tending to make them healthier, more reliant and more manly, and with a clear conscience the merchant can do all in his power to boost the game. The scout idea, as is well known, is a plan to improve the members men- tally, morally and physically, and the results are accomplished through a form of organization which makes a strong appeal to nearly every boy, for where can you find one who is not in- terested in uniforms, camp life, the study of woodcraft, fishing, hunting, riding, shooting and all other out-of- door sports? One of the most promising fea- tures of the movement is the fact that there is nothing dry or uninter- esting about it. If it were conduct- ed along strictly military lines, with nothing but long drills and arduous calisthenics, it would doubtless prove too irksome to recommend it to the average American boy, but founded as it is upon his fun-loving proclivi- ties, the growth has been rapid and Ernest Thompson-Seton prophesies that inside of two years there will be a million members. One of the rea- sons for the rapid growth of the idea is said to be the fact that no religious lines are drawn and boys of every religion are welcomed in the order. The smallest unit of the organiza- tion is the patrol, which may _ be formed by a small group of boys in any town or city. They elect a lead- er, who is called the patrol leader. The consent of the boy’s parents to his joining the organization is al- ways required. After the formation of the patrols a number of them can unite, composing a troop. Each troop is in charge of a scoutmaster, who in- structs the boys in the various duties and sports sanctioned by the organi- zation. There is nothing which every boy admires more than life in the open, and camp life is made a strong fea- ture of the scouts’ work. During the summertime camps are established in the country, where the scouts may spend their vacations. The boys are taught how to put up a tent, to lay and light a fire, to kill, cut up, clean and cook their food, to construct bridges and rafts, to find their way by night and, in fact, everything which the veteran campaigner has learned by bitter experience. Every scout must be able to swim, to ride a wheel, to ride horseback, to drive, to row, to understand various signaling systems, to interpret weath- er indications and to administer first aid to the injured. The eleven articles of scout law, as formulated by Ernest Thompson- Seton, will perhaps be interesting as MICHIGAN TRADESMAN giving a clear idea of the aim and |made o purpose of the order. These articles follow: 1. A scout’s honor is to be trust- ed. If a scout it is so,” says: “On my honor if he had taken a Similarly, if a scout officer says to a scout: “I trust you on your honor to do this,” the scout is bound to carry out the order to the very best of his ability and let nothing interfere with his doing so. 2. A scout is loyal to the Presi- dent, to his officers, to his parents, to his country and to his employers. 3. A scout’s duty is to be and to help others. He is to duty before anything else, even al- though he gives up his own pleasure or comfort, or sacrifices his safety to do it. 4. A scout is a friend a brother to every other matter to what social class the other belongs. 5. A to ai 6. A scout is a friend to animals 2 parents, patrol leader or scout mas- ter without question. 8. When a scout just train, or someone treads on to all { scout is courteous and polite scout obeys orders of his misses a t ¢ ¥ his fav- orite corn—not that a scout ought to have such things as corns—or under t any other annoying circumstances, ne should force himself to smile at once, | and then whistle a tune and he will be all right. A scout goes about with a smile on. It cheers him and it cheers other people, especially in time danger. 9 A saves ot ‘ . . scout tnat Ss, me is thrifty; every penny he can, and it into the bank so that he may money to keep himself when out of work, and thus not make himself a burden to others: or that he may have money to give away to others when they need it 10. A scout protect .- birds and their nests, and squirrels except in regions where the latter |}! have become vermin. He must keep game laws. 11. A scout will at all times ready to fight or prevent wildfire Four-fifths of America’s forests have been destroyed by wildfire. He never leaves a blazing fire unguarded camp. The uniforms of the organi are cut on military fines, foll closely those of the United States army. A description of the complete uniform of the Boy Scouts of Amer- ica follows: t The hat is a straight brim felt of olive drab, having a detachable cord, with which it may be the chin. The coat of the uniform is of oltve fastened under drab drill, with four bellows pockets, a standing collar of the military type and dull buttons ornamented with the emblem of the organization. The trousers are of olive drab drill, made full and cut to lace below the knee, the lacing to be covered by stockings or gaiters. The shirts are made coat style, with two bellows pockets and an attached collar. A pair of trousers for summer wear, f ' } that means it is so, just as| most solemn oath. | scout, no; f lighter material ar t the style x athlet rt g t r are also a part the untforn \ helt made with . a) | taching eo. 2 stout - sack of waterproof the scouts equipment Fhe m rm are cut rang ; \from 12 to 18 years g In the pr t Boy Sc : r r hat s $ $ the br hes at 9 < summer tr r 5 - 4) vente 4 " v €}me ret T t . ots “a . u s e ag ~ t Sets tH t 4 ~ - OY scout tnt s . ¥ $2.75, 4 t r r 3 While th rofit r 3m ther 3 another apereTe ett enna i . fa ~¢ # nat ft % “+ g woes ar arge Ms eee . = iT the > ai it ~* - rganizat 2 ‘ia hoe 4 ‘ aa — AFirig@g tite f sowns wher = ' @ af } a - > stits. ft © WOT = yys. Mad rom r r wn , ‘ pty | = te tz —-> >> Not Confined To Cleveland n q c - - beat Se t- wow lee . oupi I FECTION ==" a wete rhe dt Vertes tuck ‘te vetter settler wtictes : at trace Je Vr Mice a0 - i" ta yar Post Toasties tw “ctre’. arretegTs. 2 ttl *nd— ees Pete Lereat Ca. Unt Rage ie Cote Wreck 2? Broad Street, BOSTON - -MASS. Putnam’s Menthol Cough Drops carton. te when returned to us or your Packed 40 five cent Price $1.00 Each carton contains n of which entitle the One Full Size Carton Free packages in oDber oroperly endorsed. PUTNAM FACTORY, National Candy Co. Makers GRAND RAPIDS, MICH. ones eennnecent ea eah saa eaSTSn areas ae NES 80 MICHIGAN TRADESMAN December 28, 1910. FALSE ECONOMY. Putting Off Repairs is Expensive Way to Save Money. At this time of the year practically every retailer is in a good position to note those phases of his store’s busi- ness which are susceptible of con- siderable improvement. During most seasons many things will go fairly well with merely ordinary endeavor. But now, when every wheel in the machine is being driven to the limit, the weak spots, rather than the strong ones, seem to push themselves to the {front—just when they are least wel- come. “Why didn’t I have that basement fixed up when I had the chance last summer?” one retailer asks himselt. ile now clearly sees that business below stairs with him is not what it might easily be. And he realizes that “saved” (in order to avoid putting his base- ment, and the toilets therein, in prop er repair) are costing him not only as the jew hundred dollars he much, or more, in direct profit losses. but also in the way of giving his store an unsavory “odor” with some of his best customers. And as there are merchants who “economize” in such matters, so there are many who keep various other features of their store equipment more or less behind the standard set by the better-managed stores in their own center’ and = in other towns. Thus, there is the merchant whose lighting bill—always too high for him —has caused him to again and again defer putting into use a system of il- lumination without which his store suffers sadly with those of his more progressive com- petitors. And be it noted that, in many cases, the outlay, at mrst, of a comparatively small additional sum will often eventually mean a consider- able reduction—rather than an in- crease-—in the cost of lighting the store. But “no,” says the shortsight- ed man, “I will not spend any more; it is costing me too much now.” when compared And as in the directions indicated, so is it in others. Certain merchants weekly pay-rolls, regularly drive themselves and their assistants far “beyond capacity.” As a result, only when business is brisk are they in fairly good spirits. And it is just at such times that—business being good deem “unnecessary” those needed changes which when things again go wrong they solemnly prom- ise themselves they will make “as soon as financial conditions will permit.” —they So, too, with the merchandise it- self. Merchants of the character sug- gested hesitate to buy the better qual- ities. Their trade “can’t afford them,” they aver. But is that true? Here is a store that adheres to its original policy of buying he “cheapest” and selling it for the highest price pos- sible. Yet all around it are others forging ahead. Why? Because these latter stores are steadily educating all their employes to sell—and their customers to buy—better grades. And, as a natural concomitant such stores are also educating their custo- mers to appreciate the more modern, the more sanitary, the more comfort- able store atmosphere. These bet- ter-conducted stores do not send their customers away impatient to again be in the pure air and sunshine. What merchant is there who can- not name, offhand, concerns’ that could easily do much more businsse if they would but spend the money required to put their establishments en a par with those of their more ag- gressive competitors? But those con- “can’t afford the expense’— that is, they delude themselves into thinking so—Dry Goods Economist. —-so— Riches and Poverty. Every year brings: some new de- sign in toys. This year has been no Everything in the way of modern machinery has been imitated among the toys of the children of the rich. The cost will be enough in some cases to provide a living for a poor family for a year. And yet the children of these rich people will get no more pleasure out of these costly toys than the children of the poor get out of the inexpensive playthings that Christmas brought to them. The pampered darlings of the multi-mil- lionaires will tire of the costly pres- ents and break them up within a week or two while the children of poverty will cherish the simple and = inex- pensive gifts for months. Most of us think that we would have been ex- ceedingly fortunate if we could only have been born of rich and indulgent parents. It would be hard to make the poor boy or girl who has got to zet along with plain clothes and not so very many of them at that; who has to live in a poor house and eat plain food; who gets little money to spend and few presents; who has to go to work as soon as able or at least as soon as the law will allow; who gets few holidays; who walks instead of riding in automobiles, believe that the rich boy or girl does not have away yonder the best of it. And yet the history of the country continually proves that the boys who had to struggle against poverty and _ hard- ship; who had few privileges when young and who never knew in boy- hood what it was to have an easy time, in the end have the best of it. Poverty and hard work are hard school masters but most of the men who have made the nation prosper- ous and great have graduated under their instruction. The boy or girl who is pampered continually, who never knows what it is to lack for fine clothes, rich food, a luxurious home and expensive playthings gets a false view of life and its responsi- bilities. Raised under that system and supplied with everything money can buy it is a wonder if these child- ren of the rich do not come to believe that they are made of superior stuff and that the rest of the world is made especially to minister to their comfort and entertainment. They grow up with false ideas, selfish, arrogant apd yet really helpless. If one cf them is separated from his money by the turn _f fortune he is wholly unprepared to battle with the rough and tumble world. The boy who has had to struggle with poverty all his life is used to hard knocks. There is no cems exception. hardship to him in having to hustle for a living. He rather enjoys the struggle. With the pampered son of the millionaire however it is differ- ent. He is a hot house plant. The cold winds of poverty and adversity wither him. It is no particular won- der that the possession of it makes men and women cowards. They shake with fear at the very sugges- tion that some misfortune may sep- arate them from the only thing they consider of consequence in the world. ———_2#2>——___ Let In the Sunlight. Suppose you knew a man who kept his shades drawn tight all day and burned kerosene instead of letting in the sunlight. Suppose you knew a man toiling along a dusty road who would not ac- cept a lift when there was plenty of room in the wagon. Suppose you knew a miller with his mill built beside a swift running stream who insisted on turning the machinery by hand. All foolish, you say? And yet look around you—how few retailers take advantage of the great advertising campaigns run by food, textile, cloth and every other manufacturing line that you can name. Think a moment. What was the last advertisement you read, and won- dered just which store in town would be progressive enough to have the goods in stock so you could see them and purchase? More goods are sold under the eve ning lamp at home than you dream of. Practically every live retailer adver- tises in his local papers. But how? Put up your lightning rod. Let your customers know that you can deliver to them the goods_ which great advertising, paid by the manu- facturers, has interested them in. They will get the habit and you will get the business. Practically every manufacturer stands ready to help you help your- self. Ask them for electrotypes suita- ble to run in your own advertising. Hook their trade mark to your store. Use your advertising in local pa- pers to focus this demand upon your store. Do not forget to send _ for those helpful electrotypes. : Robert Frothingham. MUNICIPAL BONDS To yield From 49% to 514% E. B. CADWELL & COMPANY BANKERS Penobscot Bidg. Detroit, Mich. Child, Hulswit & Company BANKERS Municipal and Corporation Bonds City, County, Township, School and Irrigatien Issues Special Department Dealing in Bank Stocks and Industrial Securities of Western Michigan. Long Distance Telephones: Citizens 4367 Bell Main 424 Ground Floor Ottawa Street Entrance Michigan Trust Building Grand Rapids Kent State Bank Main Office Fountain St. Facing Monroe Capital - - - Surplus and Profits = - $500,000 225,000 Deposits 6 Million Dollars HENRY IDEMA - - - President J. A. COVODE - - Vice President J.A.S. VERDIER - - - Cashier 34% Paid on Certificates? You cantransact your banking business with us easily by mail. Write us about it if interested. if needed? National City Bank MERCHANTS at times have surplus money— TRUSTEES have special funds— TREASURERS have separate accounts. If YOU have money waiting investment why not send such money to a strong central bank where it will draw interest and where you can get it any day Any questions about investments or other finan- cial affairs cheerfully and promptly replied to. long experience may be valuable in these matters. In process of consolidation to become the Grand Rapids National City Bank Capital $1,000,000 Our Grand Rapids National Bank