ee LEB 4, % cy 7 wy a5 { tt Ye E aes ES 1 aaa oe ae o>. ie AR d ry mes TX ee PUBLISHED WEEKLY = A oF Wy ‘CoS LS AQIS LES ‘ SAS r BU _ SS SS ara ASS Twenty-Eighth Year Che Real Chings of Lite = poverty nor riches denote failure. The eternal failure is to miss the real things of life, to have lost yourself, to go throwgh the years with wasting of heart, with less power to enjoy ideal things. to rejoice with friend and neighbor, to gain the imperishable possessions of peace of heart. power of will, and consciousness of life that has possibilities far beyond the brief thmgs of the present. The triflers with life, the fools, and the failures are those who are too Susy with its dust to gain its glory, too madly lusting after the lesser to see the greater, who take life in terms of the shambies or the market and exchange and know nothing of the spirit, who would be utterly destitute i they lost the tangible signs of wealth, for they have laid up no treasures im the soul. The aching heart is the unnourished and neglected ome. But when there is wasting here there is weariness everywhere. No matter what the hands may hold, no man can be rich who has not filled his heart with homan joys. with the enriching that comes from loving and the strength and calm that come from following worthy aims at any cost.—Henry F. Cope. Our Brands of Vinegar Have Been Continuously on the Market For Over Forty Years Is this not conclusive evidence of the consumers stamp- ing their approval on our brands for QUALITY? Mr. Grocer:—The pickling season now being past the good housewife is still continuing to look tor the same good vinegar which has the most excellent aroma for her salad dressing and table delicacies, and she knows the following brands have the elements that she craves for: ‘“sHIGHLAND” Brand Cider and White Pickling “OAKLAND” Brand Cider and White Pickling “STATE SEAL’’ Brand Sugar Vinegar Our Brands of Vinegar are profit winners. Ask your jobbers. Oakland Vinegar & Pickle Co. Saginaw, Mich. IF You can save the salary of a bookkeeper, collection clerk, ‘‘Loais of Time,”’ eliminate all mistakes and disputes WITH ONE WRITING, in the American Account Register System, wouldn’t you investigate its merits? IF In addition it prevents any article from leaving your store without being charged, keeps each account posted right up to the last purchase and ready for immediate settlement? IF Each year It saves you from losing hundreds of dollars, wouldn’t it pay you to write us today and let us give you full particulars? Address The American Case & Register Co. Salem, Ohio Detroit Office, 147 Jefferson Ave., J. A. Plank, G. A. Des Moines Office, 421 Locust Street, Weir Bros., G. A. — Snow Boy keeps moving out-Profits keep eel TAL) a ae e. A Reliable Name And the Yeast Is the Same Fleischmann’s No Cut:-Down-Pivots in This Scale We have built computing scales on all the known principles of scale construction, but our experience shows that our automatic scale with an actuating mechanism of two perfectly controlled spiral springs is the only practical and efficient basic principle on which an automatic computing scale canbe built. ‘Our No. 144 type of scale (shown in cut) is rapidly replacing all other forms or make of scales. It is brimful of merit. No other scale is as quick and accurate in showing weight or value. No single part of this scale is subject to heavy strain; it will therefore outlast any other kind. If, after years of hard and constant service, the knife edge bearings on the base should show a little wear, it would not affect the accuracy or sensitiveness of the scale. The springs will never wear out. Our competitors like to talk about our springs. Their statements are ridiculous. Our springs are as perfectly controlled against action of heat or cold by our patented thermostat, as the thermostatic construction of the balance wheel of a high-grade watch controls the hair spring. _ Beware of Cut-Down-Pivots. If you don’t know what they are or how they cut into your profits, write us for detailed information. Practically all heavy pendulum scales use this dangerous and impractical construction. The BOSTON STORE, CHICAGO, which has used our scales exclusively for years, has just placed an order for 30 of our improved seales. When buying computing seales be sure to get the best. They are by far the cheapest. If you have old or unsatisfactory computing scales of any make, ask for our exchange figures. _ Write for full details. Your request for information does not place you under obligation to us. The Computing Scale Co. Dayton, Ohio Moneyweight Scale Co. 58 State Street, Chicago Grand Rapids Office, 74 So. Ionia St. District Sales Offices in All Prominent Cities Please mention Michigan Tradesman when writing & g ae Start your Snow Boy Bey moving The way they grow will makeyour friends sit upand take notice Ask your jobbers Salesman Lautz Bros.& Co. DIR eon) icc ananiicne ee seine wee ee ee, > SS a ot. = 7) a = eo »~ — ANY Y ie tee (3) a om € } A AG Q GRAND RAPIDS, WEDNESDAY, FEBRUARY I, I911 Number 1428 SPECIAL FEATURES. Page. 2. Playground Pointers. 3. New York Market, 4. News of the Business Worid. 5. Grocery and Produce Market. 6. Woman’s World. 7. Girls Widely Separated. 8. Editorial. 10. Stoves and Hardware. 12. Butter, Eggs and Provisions, 14. Dry Goods. 16. Shoes. 18. Behind the Counter. 20. Back Number Tax Laws. 22. Window Decorations. 24. The Commercial Traveler, 26. Drugs. 27. Drug Price Current. 28. Grocery Price Current. 30. Special Price Current. CONVENTION PROGRAMME. Following is the official programme of the thirteenth annual convention of the Retail Grocers and General Merchants’ Association of Michigan, to be held at Port Huron Tuesday, Wednesday and Thursday, Feb. 7, 8 and 9. Port Huron has made elab- orate preparations for the entertain- ment of the visitors. A large at- tendance is desired and a fine time is assured: Tuesday. 9 a. m. Registration of delegates, distribu- tion of badges, payment of dues and per capita tax at the Association’s headquarters, Harrington Hotel. 2 p.m. Convention called to order at the Masonic Temple by President M. L. De Bats, of Bay City. Address of welcome by Hon. John J. Bell, Mayor of Port Huron. Response to address of welcome by Claude E. Cady, of Lansing. Annual address of the President. Secretary’s annual report. Treasurer’s annual report. Appointment of committees upon credentials, auditing and resolutions. Appointment of election board. An hour with the traveling men. Adjournment. (The polls will be open until 6 p. m. for the nomination of officers for the ensuing year.) 8 p.m. Smoker and vaudeville entertainment at the Elks’ Temple. E. N. Aker: will be master of ceremonies. Wednesday. 8 30 a.m. Convention will be called to order promptly. Communications and bills. Address by John A. Green, Secre- tary of the National Association ot Retail Grocers. Reports from local associations in alphabetical order. Adjournment. (Nominations will close at 12:30 a.m. Each delegate should secure his ballot and register his vote before that time.) 1:30 p. m. Report of Committee on Creden- tials. Report of Auditing Committee. General Wheat Fred Mason, Shredded Address of Manager of the Company. Announcement of nomination of of- ficers by the Election Board. Question box. A. C. Neilson, West Branch, Chairman. This feature can be made the most interesting portion of the convention if each delegate who has. definite ideas on the various questions sub- mitted will participate in the discus- sion. 8:30 p. m. Grand ball at the Masonic Temple, | given by the Grocers and Butchers’ | |negro died in Kansas Association of Port Huron. Thursday. 7:30 a.m. ! | | | The polls will be open at the con-| vention hall and delegates are re-| quested to vote early and thus fa-|. cilitate the work of the election in- { spectors. The polls will be closed at}, 10 a. m. 8:30 a. m. Convention will be called to order) _. promptly. Reports of committees on resolu-|,. tions. Report of Committee on Constitu- | tion and By-Laws. Consideration of ports. Question box. 11:15 a. m. Special order of business—report of the Board of Elections. Selection of next place of meeting Unfinished business. Adjournment. Country Store. During thé entire three days o convention a Country Store will conducted in the dining room of the Masonic Temple. All of the goods on |‘ sale have been donated to the Asso-/|' ciation and the proceeds will go to defray the expenses of entertaining the convention. The Port Huron Herald of Jan. 28 says: When the special Rapid car loaded with Detroit delegates to the State Grocers’ Association conven- tion arrives in Port Huron on Febru- ary 7, the Detroit men will be pre- pared to take up a number of impor- tant questions which they will ask to have finally settled at the meeting in this city. The short weight basket evil will be a live issue at the convention and the delegates will try to make it pos- sible to get a State law that will rec- tify the evil. On this question the Detroit delegates are preparing to ex- press themselves quite forcibly. It has also been decided to bring before the convention the merits of the agitation recently started in De troit to require all bakers to wrap their bread before it leaves the bak- ery. committee re- | The officers of the local Assocta-| has amy mghts the whire wm bound tion who rious com! Frank C. W Newberry: T. Percival Association. Following are the mittee chairmen who were apport roadest rothert by President Wood Vays ind | ever settle +h io . Means, Harry Elliott; Hot ¥. D.| right Smith; Ball, Timothy ‘ 2 Country Store, John Ryan rother George Shields; “ ert Cannally. sighbor A LITTLE LAY SERMON im One day last week ric e - ws is | ct y om ? & 4 i 1. wee i - viii. . J equality of races; t y bigots who deny that the Diack ae elt > te MICHIGAN TRADESMAN February 1, 1911 PLAYGROUND POINTERS Gathered at the Central Institute in Detroit.* The recent Playground Conference in Detroit brought enlightenment to many enquirers, who desired to ren- der larger service through child con- servation. After all the talk about economically using our forests, mine products, fish, soil fertility and water power, the greatest thing to serve is our boys and girls. This 1s the excuse for promoting actively and aggressively the playground ment. We desire to call attention to a few of the points brought out at this meeting which are worthy of special consideration in the develop- ment of playgrounds. con- move- Too strong emphasis can not be pm upon starting a playground right. In our enthusiasm over the movement we are apt to lose sight of certain fundamental principles and the influ- ence of one failure at the start will take to correct. It would be better to do without a playground for a few years than to make a failure ot it. A fence is rarely beautiful, but it is an important factor in a playground. It defines limits for play. It brings under the eye of the supervisor all who enter and assists him in the con- trol of the activities. The fence can be made attractive by the use. of vines and shrubs. All children’ using should be enrolled with the super- visors by name, age and residence This not only creates a personal bond between teacher and child; but is of importance in giving information which will be valuable in the location of additional playgrounds. It is the general opinion of the practical workers that in well patron- ized playgrounds no division of sex is necessary under the age of 10 years; but above that age the boys and girls should have separate sec- tions. School grounds are the most natur- al places for playgrounds, and should be large enough to give every child in attendance 30 square feet of space. This means for 500 children a space 100x150 feet. This would give room for all plays for small children, would be conveniently located and most eas- ily subject to the proper supervision. There are three types of play- grounds needed to complete a plan. The school ground, the small neigh- borhood playground and the _ occa- sional ground of sufficient size to ac- commodate the plays requiring the widest range. The small ground near the homes of children, adapted to the short ball games and narrow run- ning games, is a vital factor in a city plan. Teachers in city schools, in the ab- sence of technical instructors, can be utilized in supervising playgrounds. Of course only an occasional one is adapted to it; but teachers, fitted by health and inclination for this work, will find this added duty an addition- al source of income and a recrea- tion from indoor responsibilities. The study of this side of child life, *This was prepared for the Tradesman and the Grand Rapids Playground Association by Chas. W. Garfield and Charles N. Remington, delegates to the Detroit convention. years playgrounds if followed by teachers, will greatly augment their abilities for services in the school room. If it can be con- sidered an added privilege rather than duty, important values can be induct- ed into educational] methods. Teachers should be instructed in “hrst aid to the injured,” not with the idea of setting broken limbs but of treating with antiseptics and the proper bandaging of skinned knees, cut fingers and_= similar injuries, which, while seemingly of minor im- portance, often lead to serious con- sequences if not immediately treated. Using certain streets in the resi- dential section set apart at times for playground purposes was recom- mended under the same plan _ that the city provides sliding places in winter under proper regulations. This method emphasizes another point brought out prominently at the convention, that supervision is not entertainment nor discipline but abili- ty to keep children busy entertaining themselves. This puts physical equip- ment at a minimum and places the stress upon genius in originating ac- tivities requiring nothing but the children themselves. Because children love play so well, and because well directed play can be made so fascinating to them, it is perfectly feasible to eliminate smok- ing and bad language from the play- ground. The premium on goodness is the highest the playground can give— and that is freedom to play. A little lady gave her experience in organiz- ing a playground in the slum district of a large city to corroborate this enunciation. She relied entirely up- on the innate love of play in the child as her first aid in maintaining proper discipline, and it worked. The sentiment of the majority was with her in the establishment of the play- ground and, rather than lose the play- ground and the director, that majori- ty was not only willing to behave but compelled the rest to observe the rules of decency and decorum. The directing of play is not neces- sarily a nerve racking experience. It is first of all a matter of judgment in adapting the children to the games and giving them a pretty free rein. Definite schedules are not an essen- tial. In truth, if they are made too prominent and too persistent they are liable to obstruct the freedom which is intrinsic in the life of the play- ground. There are a few orderly ele- ments which may well be brought in- to service like an opening flag exer- cise at the morning hour in vacation time with patriotic songs, or some rollicking processional to mark the close of a play period. The schedul- ing of certain forms of play for cer- tain hours each day is a hamper upon freedom which acts as an obstruction or restraint. This should not be a concomitant of playground methods. It must be a recognized fact that the instincts of children regardfng play should be the basis of formation in our playground movement. The explosive activity of a school set free from indoor restraint is in itself an object lesson in child needs. The plans for playgrounds should cover the active participation of all children on the ground. While it is desirable to class spirit by having competitive games between. playgrounds, this should not be carried to such excess that it would interfere with the work of the whole playground. Allowing a few to play to entertain the rest eliminates a vital element, the lack of which has brought college athletics under the ban of unpopularity among those who think more of real col- lege spirit than journalistic notoriety. The objective is sidetracked when competition results in the selection of a few experts to represent a play- ground. Not one team, but enough teams to absorb the population of a playground, is the ideal. Where conditions are _ possible school gardens are an admirable form of recreation, combining work with outdoor activities and teaching Na- ture’s wonders and a respect for the rights of-others. It must not be forgotten that the playground movement is an ethical one and decisions concerning the methods and practices must be guid- ed by the highest sense of obligation to the child as the germ of future cit- izenship. Having this in mind will simplify what otherwise might seem complex in the question involved in time for play, character of the recrea- tion and location of places for the same. create a — 2.2 o—_ —___ The Panama Exposition. We have been advised that Senator William Alden Smith, of your State, is strongly inclined to favor San Fran cisco as against New Orleans in the contest presently waging for con- gressional recognition as the logical point for holding the World’s Pan- ama Exposition in 1915. The great majority of the people of your State want the World’s Panama Exposition at New Orleans for sey- eral reasons. ist. Because of our convenience to them, and the attendant large ing of railroad fare and time. Sav- 2nd. Because an exposition in New Orleans will be of great value to the entire Mississippi Valley by directing attention to the necessity of develop- ing our inland waterways so as to bring to shipside, at the lowest pos- sible rates, the products of this great Valley. This will be of inestimable value to the Lakes-to-the-Gulf Water- ways Movement. Instead of aidine the Mississippi Valley and its pro- jects, an exposition in San Francisco will draw the people and capital there- ‘rom to the coast. 3rd. Because an_ exposition in New Orleans, the natural gateway for trade with Latin-America, will op- erate to greatly improve our com- mercial relation with the twenty re- publics to the south of us. Their total foreign trade for 1909 was $2,127,301,000. Of this our exports were only $220,276,000—about 10 per cent. The other 90 per cent. went to England, Germany and other foreign countries. That trade belongs to us. and a very large percentage of it to the Mississippi Valley. An exposi- tion in New Orleans, 2000 miles clos- er to all of Latin-America than San Francisco, will do far more to secure that trade than will a Paci- fic Coast fair. 4th. Because 75 per cent. of the people of this country can come to an exposition in New Orleans, spend four to seven days, and get back home i: time than it would be required for the round trip to San Francisco, and at one-fourth the expense. In other words, because an exposition in New Orleans would be of and for the people, and one in San_ Francisco would be a “rich man’s show.” The exposition contest is now be- fore Congress. A vote will be taken in the House about January 20. Our bill provides for a Government supervision, but asks for no appro- priation or Government aid. May we not ask that you again write to Sen- ator William Alden Smith, urging him to cast his vote in favor of New Orleans when the matter comes upon the floor of Congress for final dec:- sion? J. G. Sanders, Governor of Louisiana, Honorary President. ————_e-+-.____- Much Road Building. During the few years that the re- ward plan of road building has been in effect in Michigan nearly 200 miles of roadway of sufficient merit to re- ceive the reward have been construct- ed in the twenty counties of Western Michigan and $123,034 has been re- ceived from the State treasurer as less rewards. The credits for each coun- ty to Jnne 30, 1910, are as follows: Miles Reward Counties built receive l Antrim 15.037 $ 8,023 Benzie 10.663 5,331 Emmet 2.258 1,164 Grand Traverse 5.081 2,540 Kalkaska 16.544 9,172 Kent 22.212 12,073 Lake 3.050 1,525 Manistee 30.144 15,132 Mason 13.659 10,910 Mecosta 10.064 5,032 Montcalm 9.295 4.311 Muskegon 16.706 16,956 Newaygo 1.976 1,488 Oceana 20.597 18,319 Osceola 11.638 5,819 Ottawa 2 1,000 Wexford 8.479 4,239 Total 199.403 $123,034 ——_22+2>___ Dishonest Advertising Is Costly. A dishonest advertisement is a soul-stirring affair, especially to the reader who knows it to be a direct or indirect misstatement of facts. It is a most expensive affair to the per- petrator, and for that reason the really dishonest advertiser is a rar- ity. He can not long continue in business and pursue any sort of pre- varication whereby the public may consider itself trifled with. The work of the dishonest advertiser need not be the concern of his competitors, for the sins are consuming never visited on others than th: sinners. The offender is always his own hangman. ——_>-+-2s—___ If you did not have a good holiday trade, it is pretty near a sure thin that you did not make proper use of the pointers your trade journal gave you in advance. ste lg CaM AREOR EES: PTI | i | SL RSTRNT ONT | February 1, 4911 NEW YORK MARKET. Special Features of the Grocery and Produce Trade. Special Correspondence. New York, Jan. 30—At the end of the month the coffee market is in a very perplexing condition. On Saturday there seemed to be a better tone, after a demoralized condition for several days, but just now buy- ers are apparently not interested. Maybe that lower quotations would have stared trading, but these were not forthcoming and sales as a rule were simply of an everyday charac- er. In an invoice way Rio No. 7 is quoted at 13@13%c. In store and afloat there are 2,679,493 bags, against 3,924,620 bags at the same time last year. Mild grades are without special change and move along in a pretty well defined rut. Good Cucuta is worth 14%c. Teas are well sustained and the statistical position shows up steadily in favor of the seller. Dealers all profess great confidence in the fu- ture and weakness is nowhere dis- played. Pingsueys, Country Greens and Formosas are especially active and the market keeps pretty closely sold up. Refined sugar is about the dullest thing on the list of staples. While there has been no break in quotations it would seem to be only a question of time when it would come. The market at the moment is given over to the beet sugar trade. Granulated, 4.70c less 1 per cent., one refinery, the Federal, making 5 points less. Little interest is shown for rice. Japans are firm, but the general sit- uation is one of quietude. Supplies here seem to be ample for all re- quirements. Prime to choice domestic, 4744@5u4c. In spices pepper and cloves are at- tracting the most attention. The lat- ter are reported of short crop and sales are made at full rates. Zanzibar cloves, 16@16%4c; Amboyna, 18@19¢; Penang, 30@31c. Canned goods have had something of a relapse from the buoyancy of last week, although holders are by no means having the blues. A good deal of thought is being given to the Milwaukee convention, and until that is over there will be more or less “un- settlement” in the market. The sales of the past fortnight, too, have been sufficienly large to give buyers a good supply, and it is but natural there should ensue a little quietude. Some reliable 3s tomatoes were sold at 82%4c, and there was much “conver- sation” about 85c. This figure, how- ever, has not been reached frequently enough to say anything about it. Fu- ture 3s have sold quite freely at 72/c, but sellers are now asking 75c. Corn and peas are quiet and buyers are awaiting opening quotations for 1911. Other goods are well held. Top grades of butter have shown some signs of recovery. Creamery specials, 27c; extras, 25@25'4c; firsts, 22@24c; held specials, 24@25c; imita- tion creamery, 18@19c; factory held, 16@17%4c; current make, 17c. Cheese is steady. Whole milk, 15% @17c. “Speculative” eggs show a little better feeling, and perhaps the mar- MICHIGAN TRADESMAN ket generally is rather firmer. West- | ern fresh-gathered, selected extra, 24 @25c; firsts, 2214@23c; seconds, 214 22C. a What Other Michigan Cities Are Do- ing. Written for the Tradesman. A boulevard connecting Saginaw and Bay City has been practically as- sured. It will be about 200 feet in| width and will parallel the river, be- ing built largely of the earth taken | from the river bed in the dredging | operations. Lansing has started a_ crusade against the railroads because of their | blocking the various crossings with} trains. The scope of the Traverse City Fair, which will be held the last week | of September, has been broadened to include seven counties. Bates is the newly elected Secretary. Reed City rejoices over the plans that are being perfected to rebuild the veneer plant and to manufacture maple flooring also. The Falcon wood working plant at Big Rapids has been rebuilt and will) resume operations this week. The members of the Retail Mer- chants’ Association of Menominee and their families enjoyed a banquet and entertainment Jan. 26, which proved one of the leading social events of the winter in that city. Detroit plans to become a leader among the cities of the country in industrial education. A_ technical high school will be opened next Sep- tember, money has been provided for an industrial continuation school and a commercial high school will be opened in the downtown district, where nothing but the commercial courses will be taught. Almond Griffen. —— Trade Courage. Of trade skill, trade ginger and trade enterprise we are in danger of hearing perhaps a little too much, but trade courage, which is. surely useful, hardly receives any attention. Conservatism, “the wise it call,” for there are any number of dealers who are adhering to a poor system because they are too timid to try a better, and who are considered to be merely the victims of conservatism. Courage is about all that is requir ed to establish the cash system. Courage would make advertisers of many dealers who do not now use printing ink. Courage would put a crimp in the schemes of premium pro- moters, for dealers who now give part of their profits to outsiders would save the money and give cash reductions to the public. Courage would leave no loophole for fixed prices and would adjust charges to the needs of the business. Courage would make the dealers turn down the brand whose only merit is so- called cheapness, and induce them to push only the goods of real merit. Courage would kill dishonest prac- tices, for it is fear of the struggle to do right that makes the tricks ia trade rather than a natural depravity. Courage would make many dealers launch out with branch stores, thus enabling them to sell on a closer mar- gin, instead of sticking in a rut that George G.| has grown too small to furnish an jadequate return. | duce many dealers to adopt indepen- | dent tactics, instead of flocking ¢ a fi a r | gether like sheep behind incompetent E i ft Courage would t- \leaders. Courage would make every |dealer say No! and stick to it, whe | persuaded to order more goods than imecessary or when badgered lan order for goods not needed at —--—.-< |PBusiness News From the Hoosier State. | Indianapolis—The annual meeting | of the Indiana Bee Keepers’ Associa Standard Operating ition will be held here this week Avilla—S. K. Randall wh operated a store her r p Methods |thirty-three years, is preparing : lclose out his business retire his farm. na make Bell Local and Long | Greensburg—The Commerctal |has purchased the Skeen building for | Distance Service the | $4,500, and will have it overhaul land repaired for the Miller Shoe |Company branch, to be opened here STANDARD Laotto—The George Shepard dn , |goods firm, of Auburn, has placed 2 4 —/? stock of goods in the I. E. Young SERVI. E building. - Wolcottville—The Isbell-Strickland Company has been incorporated with £10,000 to store. Portland—T. C. Hood wh for three years has conducted the “White Front” dry goods store, has made assignment to John W. Mills, Cashier of the First National Bank alla ee There is no better world who do nothing to mal ter one. operate a generaf retail Hart Little Quaker Peas Are Delicious ab JUDSON GROCER CO. Distributors Grand Rapids, Mich. MICHIGAN TRADESMAN February 1, 1911 Movements of Merchants. Alto—B. B. Baldwin has sold his stock of hardware to C. R&R. Foot & Co: Reed City—W. T. Ripp will open his new racket store in the Densmore block this week. Jay Mead has bought G. M. Fox’s grocery store and will con- tinue the business. Will Abel has sold his grocery business to Seely Cook, pos- Hastings Tekonsha session to be given Mar. 1. Detroit—The C. R. Horton Co., launderer, has increased its capital stock from $10,000 to $20,000. Reed City—Harley & Jackson have opened a new cigar, tobacco and can- dy store in the McKaig block. Pottersville—G. J. Scofield & Co. have sold their hardware business io Frank E. Burkhead, of Hanover. Jackson—The Jackson Paint & Wall Paper Co. has changed its name to the Jackson Paint & Varnish Co. Adrian—George Neufer, for twen- ty-three years in business here, has sold his grocery stock to Louden Bros. Rogers City—The capital stock of the Presque Isle County Savings Bank has been increased from $25,000 to $35,000. Mancelona—J. C. Darling has sold his grocery and meat stock to Frank '_aBar, of Kingsley, who took imme- diate possession. Litchfield—C. E. King has sold his engine, windmill and pump business to A. S. Knowles, who took imme- diate possession. Belding—Mrs. Ora Smith has open- ed an up-to-date crockery store. The stock has recently been moved here from Big Rapids. Reed City—Roxburgh Sisters have sold their millinery stock to Mrs. Cora J. Hawkins, who has _ already taken possession. Union City—Mr. and Mrs. Stone have decided to close out their stock of jewelry and fine china and seek a new field for business. Traverse City—R. G. Paulin has turned over the stock of the New York Tea Store to his creditors and has retired from business. Springport — John Hastings has purchased a half interest in the Hart hardware business and will move here from Eaton Rapids to live. Middleville—B. A. ed the building formerly occupied by H. J. Chapman and will add several new lines to his present stock. St. Johns—Lewis Mulder has pur- chased a half interest with his broth- er, William, in the grocery business, and will take hold about March 1. Tonia—E. J. Pierce, who has made a success of his low-price grocery Almy has rent- |business in St. Johns, has rented a store and will put in a similar stock in this city. Hart—The grocery firm of Rey- inolds & Tice has dissolved, Harry | Tice purchasing Mr. Reynolds’ inter- est. Mr. Tice will continue the busi- ness at the old stand. Port Huron—Hugh Matthews has |opened a tea and coffee store at 917 | Pine Grove avenue in partnership |with Harry Avery, the firm to be ‘known as Matthews & Avery. Grant—The business men have or- ganized an Improvement Association with the following officers: President, Dr. P. Drummond; Secretary, O. N- Rich; Treasurer, John Vandenbeldt. Lake Linden — Abraham Roberts ihas resigned as manager of the Lake linden Co-operative Society store to |take the management of the Produc- ers and Consumers’ Co-operative Co. Thompsonville—The grocery part- nership of Tanner & Lindy has been dissolved by mutual consent and the business will be continued by Jesse Tanner. Mr. Lindy intends to go West. Eaton Rapids—W. E. Forward has bought a half interest in the plumb- ing and heating business with his brother-in-law, W. F. Fowler, and the firm name will now be Fowler & For- ward. Detroit—The Continental Coal Co. has engaged in business with an au- thorized capital stock of $50,000, all of which has been subscribed, $2,600 being paid in in cash and $17,000 in property. Grand Haven — The Enterprise Clothing Company has purchased the State Bank and the Reichardt store property, on Washington street, and will remodel it and occupy it with their business. Hastings—Jay Mead, who has heen in the employ of the Loppenthien Company, has purchased Alderman G. M. Fox’s grocery stock in the second ward and will conduct the business in the future. Reed City—H. J. Gerhardt has sold his stock of shoes to the John- son-Gerhardt Co. and the stock has been moved into the store of the latter firm. Mr. Gerhardt will con- tinue with the Johnson-Gerhardt Co. Lake City—Dr. Nelson Abbott and Dr. J. F. Doudna have purchased the Roche & Doudna drug stock and business. Dr. Abbott will be the ac- tive manager. W. J. Roche has been in the drug business here for nearly twenty-five years. 1 OOK Adrian—A new company has been organized under the style of the James H. Howell Co. to engage in the general dry goods business, with an authorized capital stock of $10,- 000, all of which has been subscribed, $3,115.45 being paid in in cash and $884.55 in property. Detroit—A new company has been organized under the style of the Hupp Sales Co. for the purpose of dealing in autos and foundry prod- ucts. The company has an authoriz- ed capital stock of $100,000, of which $51,020 has been subscribed and $10,- 000 paid in in cash. Ionia—The firm name of Barrett & Scully will remain unchanged, Will Barrett succeeding to the interest of his father and taking an _ active part in the business. Mr. Scully will go on the road, for a time at least, and Geo. J. Wendell, of Lansing, wiil take the foremanship. Detroit—The general stone con- tracting business of Wm. S. Piggins’ Sons has been merged into a stock company under the style of Wm. S. Piggins’ Sons, Inc., with an author- ized capital stock of $75,000, of which $55,000 has been subscribed, $7,200 be- ing paid in in cash and $47,800 in property. Cassopolis—Elson Bros. have leas- ed the storeroom in the _ postoffice block recently vacated by O. A. Lam- bert and are fitting it up for their grocery. The storeroom to be vacat- ed by Elson Bros. will be occupied by O. L. Yerty, who has been seek ing larger quarters for his rapidly growing business. Petoskey—The Raynolds Hardware Company has been recently reorgan- ized and is now known as the Petos- key Hardware Company. The mem- bers of the new firm are Mrs. C. A. Raynolds, Clare Harding and L. E. Myers. Mr. Myers, who has man- aged the Raynolds Hardware Com- pany for about a year, will be mana- ger. Detroit—J. H. A. Haberkorn, con- tractor and builder, has merged his business into a stock company under the style of the J. H. A. Haberkorn Co., to engage in the general manu- facturing and mercantile business (lumber), with an authorized capital stock of $50,000, of which $35,000 has been subscribed and paid in in prop- erty. Marshall—Dey W. Wilcox, who purchased the drug business of the late H. H. Hyde in December, 1909, has relinquished his claim and W. T. Phelps, administrator of the estate, has closed the store. The purchase was made under contract, which was not fulfilled. Mr. Wilcox will take a position in a large wholesale chemi- cal concern in Chicago. Port Huron—Charles F. Hueber, who. has been engaged in the drug business the past twenty-five years, has sold the business to Ellsworth Miller and will retire to private life. Mr. Miller is a Port Huron young man who has had wide experience in the drug line. For the past two years he has traveled for the Freder- ick Stearns Co., of Detroit. Mr. Miller was formerly employed by Mr. Hueber. Traverse City — Rowland Dou- glass and Arthur E. Kellogg have formed a partnership and will open an up-to-date boot and shoe store in the First National Bank building about Mar. 1. Mr. Douglass has con- ducted a shoe store and up-to-date electric repair shop opposite the Whiting Hotel for eight years and Mr. Kellogg has been head salesman for the A. V. Friedrich shoe store for four years, and both have a wide acquaintance in the city. Manufacturing Matters. Detroit—The Buhl Malleable Co. has increased its capital stock from $111,000 to $230,000. Kalamazoo—The Michigan Enam- eling Co. has increased its capital stock from $5,000 to $25,000. Hastings—The capital stock of the Hastings Motor Shaft Co. has been increased from $30,000 to $50,000. Detroit—The capital stock of the Auto Parts Manufacturing Co. has been increased from $100,000 to $250,- 000. Three Rivers—P. P. Major and Chas. Gladys have formed a partner- ship for the manufacture of furniture and novelties. Shelby—The Oceana Canning Co. is arranging to can peas the coming season, using the Shelby Fruit Co. building for its operations in this line. Saginaw — The Brooks Aeroplane Co. has engaged in business with an authorized capital stock of $5,000, of which $2,500 has been subscribed and paid in in cash. Dalton—The United Creamery Co. has been incorporated with an author- ized capital stock of $6,000, of which $4,600 has been subscribed and $3,900 paid in in cash. Garden—The Garden Creamery Co. has engaged in business with an au- thorized capital stock of $5,000, all of which has been subscribed and $4,750 paid in in cash. Manchester — The Manchester Creamery Co. has been incorporated with an authorized capital stock of $10,000, of which $7,500 has been subscribed and $4,000 paid in in prop- City. Bangor—Oscar Karmsen, proprie- tor of the Karmsen Drug Co., has purchased a complete equipment for the manufacture of ice cream and intends to engage extensively in that business the coming summer. Detroit—The Porcelain Enameling & Manufacturing Co. has engaged in business with an authorized capital stock of $10,000, of which $7,500 has been subscribed, $2,000 being paid in in cash and $5,500 in property. Grand Haven—The Fountain Spe- cialty Co. has been organized to manufacture and sell soda water ap- paratus, with an authorized capital stock of $50,000, all of which has been subscribed and paid in in property. Ann Arbor—The Buckhorn Gar- ment Co. has been incorporated to manufacture and sell working gar- ments, with an authorized capital stock of $6,000, all of which has been subscribed, $100 being paid in in cash nd $3,000 in property. Benton Harbor — The Peck & Moore Furniture Co. has been merg- ed into a stock company under the stvle of the Peck Furniture Co., with an authorized capital stock of $25,000, all of which has been subscribed, $12, 500 being paid in in cash and $12,500 in property. 4 sta AAAS ODE NERARIONLCAIT ns 4+ SanARANERER ARLENE February 1, 1911 MICHIGAN TRADESMAN eee ion “ad <— “y Some re — . = 2 a = } » . = = z ispring, and than the meats. Last week's prices of the principal articles High Wheat— May ...$ BH $ % yay .... SH 3 cure } ; L YW WTF 1 3 ( tle NT “ WOMANS ‘WORLD The Fair Wage Earner and the Bank Account. Written for the Tradesman. The wives who do not use proper economy in dispensing their hus- bands’ money surely come in for suf- ficient censure. This article is not directed to such, reprehensible al- though they may be, but rather to the women and girls who spend lav ishly, wastefully and foolishly the money they earn. It would be cruelly unjust to in- clude in one sweeping indictment of extravagance all earning women. The wife who supports an invalid hus- band, the widow who feeds’ and clothes her little ones—such have added to their burden of toil the men- tal strain of feeling that every penny must be stretched to its utmost ca- pacity to procure the necessities ot life. Then there is a_ great workers, including many young girls, the daughters of the poor, whose slender wages, except barely enough | for clothing and a tiny allowance for | incidental expenses, are all passed in- to the family tills every Saturday night. If these last sometimes buy finery in place of neat, plain clothing, and candy instead of wholesome food, it is instruction in wise expenditure that they need, and not a lecture on the folly of extravagance. But TI aim this talk at a great num- ber of young women and girls of a different class, typewriters, book- keepers, saleswomen, teachers, train- ed nurses—handsome, well-dressed, well-educated, charming, jolly, bon- ny lasses, mostly daughters of pa- rents in at least fairly well-to-do cir- cumstances—for how some of. these girls do throw their money away! Does any dry goods’ merchant, milliner, shoe man, diessmaker or ice cream parlor want any better cus tomer than the average young woman when she is earning a fairly good sal- ary, particularly if she lives at home and has an indulgent “dad,” who pays the grocery bills and all other house- hold expenses, leaving her free to spend her money for clothes and fun? A few girls are so frugal, their na- tures are so imbued with the saving propensities of long lines of ances- tors, that under the favorable — cir- cumstances described, they inevitably zo to laying up money, and soon can show tidy investments in bonds, mortgages, and such like securities; but there are a far greater number who, when they have squared up their debts from their pay envelopes, have not a red cent left to bless themselves with; damsels to whom the arguments of the savings banks make no appeal, and for whose minds army of, the marvelous augmentations of com- pound interest hold no fascinations. Why is this? Why do we find so many young women spending their comfortable salaries as fast as they earn them, not only making no sys- tematic provision for the future but not having even a little sum stored away for the proverbial rainy day? The answer is easy: The great ma- jority of the girl workers of the class mentioned take up. a_ calling merely as a temporary expedient, something to occupy them and furn- ish spending money from the time they school until they © shall marry. Very few regard their profes- sien or occupation as a serious life work. With rare exceptions every maiden of them all—even including such as are most enthusiastic and conscientious workers—is ready, oh, so ready, to drop her chosen occu- pation whenever the Prince _ shail come and summon her to depart and dwell with him. In her girlish imaginings she pic- tures her particular Prince as strong and forceful and sufficient unto all things—even all financial things. it seems so needless for her to scrimp and save in order to lay by a beg- garly few dollars every month, when he, the Prince, surely will be brave and generous and have all kinds of money. So the girl continues letting her earnings go for whatever catches her fancy and cultivating luxurious tastes and habits of lavish expenditures. In due time—or maybe a little past due time it may seem to the waiting maiden—the Prince, some sort of a prince, comes and summons her. (I like to put it thus, even when there has to be considerable occult engi- neering on the part of the girl to get the Prince into the proper state of mind to make the summons. That part of it does not matter here.) The Prince that really comes is not apt to be exactly the Prince of the young lady’s dreams. He is likely to be a homely, commonplace sort of fellow, without royal prerogatives, utterly devoid of fortune and earning, say, from twelve to fifteen dollars per week. If the maiden is of the kind that can “bunch” her ideals and take what actually comes to her, she generally can have him, or if not just him, some other man every bit as good. The science of mathematical prob- abilities, which really is a great sci- ence only it is not very often under- stood, furnishes considerable ground for the hope in every young girl’s heart that she won’t have to play out the game of life with a lone leave hand unless she chooses to do so. Such elementary facts as these are not enough. Every girl should be more thoroughly instructed in the great science alluded to. Everything should be figured right out and put down in black and white like the ta- bles of a life insurance company; so that a young woman could tell, by glancing down a column of figures, how many young men out of- every thousand between the ages of 20 and 35 receive $600 per year or less, how many $1,000, how many $1,500, how many, or how few, rather, $2,000 per year or over. There should be a ta- ble showing her, in case she should marry, how many times she is like- ly to worry along with her husband’s income not over $1,200 per year, or be able to rise to the spending of $5,000 or more annually. We will say a girl is laying out now $50 or $60 per month for clothes and personal expenses. There should be trustworthy computations setting forth what sum she can devote to these purposes after she marries, the amount varying, of course, with the size of her husband’s income. With any moderate income it will be only a fraction of what she now is spend- ing. Unfortunately, the tables I speak of are not at hand. In the absence of such authority take it from me, girls, that if now, while you are éarning and can do so, you lay by some money, when you marry or after you marry you are fifty times as likely to need it as not. Suppose you work five vears and succeed in saving a hun- dred dollars every year. At the end Dawn of the time you will have $500 and some accumulated interest. Do not let it worry you. You are apt to want it to buy your trousseau, to purchase a home and furnish it, to start your husband in business, or, if not for any of these purposes, to be a fund that you will have after marriage; that you can feel is your very own, to draw on as you see fit. that in particular case none of these contin- Suppose, dear girl, your gencies ever arise; suppose that your particular Prince, besides proving to be all that you expect of him in other respects, comes in time to be a genu- ine king of finance, and that he is so generous and does so handsomely by you that he actually will insist on your spending large and unwieldy amounts of money; suppose that aft- er you have been married ten or fif- teen vears you still have the little lump you accumulated when you were earning for yourself, and that so sat- isfied is your every wish that you can not think of anything on earth you want to spend it for; suppose it all should happen like this—although it won't more than once in a million times; but if it should—why then you might give the money to your folks; or there are a thousand and _ one worthy objects of benevolence, any one of which would be only too glad to get it. Quillo. ——_»22—__— Valuable Knowledge. She--Can we marry on $12 a week? Journeyman—We can marry on it a lot easier than we can live on it. BOOMING HAS DONE. Yes, ‘‘White House” Coffee has surely reached that point of prosperity where the liveliness of its success is fairly expressed by that word—‘‘BOOMING,” which, better than any other, expresses the FACT that its splendid quality has really excited people to the point of getting right hold of the “pole” and helping the good work of personal ‘‘pull.”. When a coffee can interest folks to the point of figuratively erecting a statue in its honor, it MUST be pretty good stuff. THAT’S WHAT ‘‘WHITE HOUSE” Distributed at Wholesale by Judson Grocer Co Grand Rapids, Mich. | i | + } February 1, 1911 ———— reat sae MICHIGAN TRADESMAN T GIRLS WIDELY SEPARATED. One Porto Rico Missionary; Other in Idaho. Written for the Tradesman. Not many years ago there lived on the south banks of Reed’s Lake a The father and mother were blessel with four healthy children, but in the course of time death invaded the do- mestic circle and the mother and one son passed away. The broken-heart- ed father nerved himself for the duty of rearing the little ones, and in time witnessed their growth to ma- turity. The two little girls, Mary and Tennie Miller, were taught to swim. fish and row a boat when but mere infants, and the sport they enjoyed in the waters of the lake strengthen- ed their bodies, established confidence in the ability to take care of them- selves and afforded much amusement to their friends. The late John H. Roberts presented the little girls with a row boat and they were frequently seen rowing or fishing. A_ favorite amusement they indulged in was rocking the boat until it upset and they fell in the water and sank out of sight. At such times strangers to their play would express great alarm and urge Mr. Miller and his men to hasten to their rescue and seemed surprised when he seemed in- different to their fate. The girls would appear when it seemed to be proper that they should do so, right the boat and push it to the shore. As they grew in years their beauty, vivacity and pleasing dispositions attracted many admirers, and in time Arthur Leonard, the private stenographer of Presidents Cleveland and McKinley, married Miss Mary and took her to prosperous and happy family. Washington to live, where she en- joyed social advantages and_ the prominence that public life affords. A few years passed before the Leon- ards tired of political life and re- solved to take the trail for the West. Their first stay was in Spokane, but a big ranch in Idaho finally attract- ed their attention. A beautiful bung- alow, with electric lights, hot and cold running water, telephones and all the comforts of a happy home, is now the portion of one of the former juvenile naiads of Reed’s Lake. Miss Jennie was a more minded child, and when her mother passed away she sought service in the missionary field. An expert stenog- rapher, she served as private secre- tary a year or two for Mel. Trotter and finally married a young mission- ary, with whom she sailed for the Island of Porto Rico. She lives on a mountain top with two bright chil- dren and a devoted husband, and gives her time and talents to the serious work of improving the moral and spiritual welfare of ignorant, poor and unfortunate humanity. Arthur S. White. ——_+3s—_—_ Service the Incentive. This article is written at the pub- lic writing desk in a little hotel in Towa. It is suggested by thoughts which came to me this morning. I had gotten out of a sleeping car at half-past six, before the sun was up, and had gone into the station lunchroom at Burlington, Ia. to get some breakfast. A nice young man be- hind the counter brought me a cup of excellent coffee and some dough- nuts. When I had satisfied my regu- lar matutinal cravings I sat down near the window, where I destroyed by combustion a roll of tobacco and waited for the train to take me to Keokuk. The conductor and porter came in and ate. So did a few early passen- gers. As I watched them, this oc- curred to me: What are all these people doing? What have they to make life interesting? What is their object in life? Of course we know the usual an- swer: They are all trying to make money. Money and the things money can buy are supposed to be the springs of human effort. But, pushing my reflections a little farther, I asked myself: Is after all, the real motive power for all these activities around me? Is not the real feeling that makes these men work, and happy in their work, the conviction that they are doing some real service to the race? money, No petty motive nor any entirely selfish motive is sufficient to produce permanent satisfaction. Whether he is conscious of it or not, the feeling that reconciles that waiter at the lunch counter is that he is doing an important and necessary part of the world’s work. He is feeding people He is occupying a position in the so- cial game where, should he drop out, he would be sorely missed. The sleeping car porter has the same subconscious conviction. It is not that he may pick up a few quar- ters, but that he is helping men, that makes him like his job. Ask him and he will probably deny it. Enquire also of the conductor, and he will tell you that all he wants is money, he is working for cash ane not for sentiment, and so on. Even so the plasterer and painter, carpen- ter and section hand, will loudly as- sert that what they are after is their wages. But I think they are simply mis- taken, and I also think I can prove it. For, would any one of these men be content to stand on the corner or at the church door and hol their hats out for money, even if they should get twice what they earn now? No! That would be begging, and no self-respecting man wants to beg. We desire to earn money. street What does earning money mean? Simply that we are performing some service for humanity, of which our wages are but the tangible, custom ary appreciation. The right-minded man (and most men are right-mind- ed) wants money, of course, but only that kind of money that comes as 4 recognition of service. So we are a little nobler than we care to admit. For there is nothing in heaven or earth so noble as serv- ice. All money which does not repre- sent some kind of service is more fia- ble to be a curse than a genuine joy. A young man to whom his father has left a million generally goes to ruin, or to flabbiness. The source of whole endowed class are, as 2 at x . ; te unhappy. oy of the Universe ws about daly The reason is simple The only making wheat grow abiding pleasure im life comes from heart and fumes gome. carryin serving the race. The curse ; ited wealth is that it removes 2 son er the tand- ae short. ke. toe. seen from devil’s serving and puts him at the | to fin business at yen gs terse 4 ervey EO ——— suits Hence he runs to sport alcohol to find artificially that happt revenn ness he misses in his daily round sar rulers are comin The happiest people im the world at ole are those who have j ex ful to do. It is the butcher, the bak- | S™ eorgze were to caper er and the -andlestickmaker ots sbemt as did sar @ < Trrar — sing at their and conductor and waiter and to al the class who are helping to mowe |5"¥ 2m4 Seauty of serves 3Ha5 along the machinery f ervilrzation e THSst ot ) ¢ ; $871 the terms of their existence are full ‘¢¢2 that m permeat ime w of content and endowed class all the fun of img ue comes in “on the side Life itself mmg 2 we. w e 2 is burdensome WOTK tere w One has made a ge when he has grasped the joy ts a thing that ts Imked fast service. Then he will quit in in dreams of millions and idleness For the nian with nothing to do but to amuse himself tnvaria dark brown taste in his sou le is really mankind = t of the rreatest troath< an enemy te One ] : 7 ¥s Christ made plain was that all this is | n+, aad acsiieainies equally Jesus gave us the idea of a2 God who | ee meenticth centur exists true of God himself “not to | to mmister.” He himself wash disciples’ feet and cent about do- En r Cavin r ing good.” rd t ‘t up and persprre In Show Cases Are a Feature of the Lines For 1911 We are prepared to submit plans and estimates on any femred store equipment and our prices will prove of mterest to amy prospective pjur- chaser. We are making 2 sceciaity of the CRYSTAI AL all slate glass show cases and invite correspendence tn regard to them WILMARTH SHOW CASE CO. 936 Jefferson Ave.. Grand Rapids, Michigan Chicago Salesrcoms Detroit Salesrooms New York Salesrooms 21% E. Jackson Bivd. %4 Jefferson Ave. "32 Broadway MICHIGAN TRADESMAN February 1, 1911 PACHIGAN TRADESMAN DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY Corner Ionia and Louis Streets, Grand Rapids, Mich. Subscription Price. Two dollars per year, payable in ad- vance, Five dollars for three in advance. Canadian subscriptions, payable in advance. No. subscription accepted unless ac- companied by a signed order and the price of the first year’s subscription. Without specific instructions to the con- trary all subscriptions are continued ac- cording to order. Orders to discontinue must be accompanied by payment to date. Sample copies, 5 cents each. Extra copies of current issues, 5 cents; of issues a month or more old, 10 cents: of issues a year or more old, $1. Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. February 1, 1911 years, payable $3.04 per year, THE STATE CONVENTION. As the next issue of the Trades- man goes to press the annual conven- tion of the Retail Grocers and Gen- eral Merchants’ Association of Mich- igan will be under way. The conven- tion will be at Port Huron Feb. 7, § and 9, and it promises to be one of the largest in attendance and important ever held. The programme arranged includes addresses and dis- cussions on some of the most vital points in successful merchandising. The cost of doing business, credits, advertising methods and deliveries will be among the topics considered and the attitude of the trade toward mail order houses will receive atten- tion. The question box will undoubt- edly open the way to the exchange of experiences and the generation of new ideas. Into this box the dele- gates will be urged to put their prob- lems and perplexities, and the wis- dom of the entire body will be brought to bear upon this solution. The State Legislature is now in ses- sion and no doubt legislation will be influenced by what the Association may do. The Port Huron merchants have made elaborate arrangements for the entertainment of their visitors. The entertainment, however, will not be allowed to interfere with business. The sessions will open Tuesday. The election will occur Wednesday, with the polls open all day, the Australian ballot system to be used, and Thurs- day will be the close. Every mer- chant who can possibly attend the convention should do so, and every- body who attends should do his part to make the convention profitable and productive of good to the trade. most CARNEGIE’S LATEST GIFT. Of late the two great moneyed men have seemingly been trying to divest themselves of some of their superfiu- ous wealth, the latest gift from Mr. Carnegie being another $10,000,000 to the institution which bears his name at Washington, and bringing his to- tal endowment there to $25,000,000. The Scotch philanthropist has al ready seen some great results gained from former benefactions, and cites with pride that one of the added re- sults of researches is the discovery of 60,000 new worlds, some of them tea times as large as our sun. These in- vestigations have only been made possible through the branch work at Mt. Wilson, near Pasadena, where the largest telescope mirror now in use is at work. This mirror meas- ures 60 inches in diameter. It gathers more than twice as much light as the famous Yerkes refractor, and over two and one-half times as much as the Lick telescope. This mirror and one slightly smaller are placed in the top of steel towers 60 and 150 feet high, respectively, and send the light to focal lenses equal in length to the height of the towers. This brings the sun’s image near the surface, where the spectroscope and other instru- ments are placed in a vertical posi- tion. Carnegie also congratulates both himself and the world that another lens three times more powerful than any yet made is in process of con- struction at the Pasadena factory. It was commenced two years ago, and three years more of work will be re- quired for its completion. With this marvel in optical instru- ments, what may not be done in pen- etrating the depths of space and measuring the marvelous work of the Infinite! There is other subject which thoroughly astronomy opens our eyes to the mar- velous nature of the universe. Every new discovery in stellar spheres is hut another evidence of the glory of God. Practical benefits may not ac- crue from these telescopic researches. Time will tell as to that; but their effect upon our spiritual nature can not be doubted. no 50 as NEW ORLEANS EXPOSITION. Now that the rivalry between the two cities, San Francisco and New Orleans, has been decided in favor of the latter, those who contemplate vis- iting the Exposition which celebrates the completion of the Panama Canal in 1915 will shift their attention from the comparative advantages of the two cities to the one definitely chosen. President McKinley, in his last speech at the Pan American, defined expositions as “the time-keepers of progress.” Those who have regarded New Orleans as a sleepy city em- bodying more of the quaint and cu- rious in centuries agone than of the present world, may find that the city of to-day is not even the one of ten and that the — spirit keeping abreast of the times may be there four years most enterprising years ago; of as vividly shown hence the Western town. True, there are historical tions which will not be blotted out. There are parts of the city still show- ing the Creole life which has given it a distinctive charm. The city park brings back the old days when duels were proofs of honor. Audubon Park is interesting as the site of the first successful granulating of sugar, 1796. It now has a sugar experiment station and a large greenhouse filled with rare tropical plants. The mar- ket grounds are literally the gather- ing place of the nations, and the Mar- di Gras festivities draw many visitors to the city annually. There are many points as in associa- in of com- mercial interest, even although it is still 1,500 miles to the Great Ditch, and more than a hundred miles to the Gulf. As the center of the sugar and cotton industries, the shipping point for no less than thirty steamship lines, there is no question but that there will be pleny of interesting ma- terial io be picked up by the trades- man aside from that shown in the Exposition itself. HUNTING HAPPINESS. There have been statesmen, scien- tists and professional men among the martyrs, but a martyr to literature is so much out of the ordinary as to clearly bear the fingermarks of insani- ty. What David Graham Phillips had done to incur the enmity of his as- sailant, he never knew; the world may never find out; but that the mu- sician brooded overt some _ real or fancied wrong is clear. It is the mind which broods that eventually becomes lost to reason. The morbid disposition left to its own control is the dangerous one. Nervous troubles are increasing in number. and are now far more numerous than the great white plague. We may not be able to stop the ravages of insan- ity, but it is certain that the hunt- ing of happiness is one of the best and safest antidotes. Not the sort which joins in revels and_ kindred abuses, aggravating the real disorder every time, but true, genuine happi- ness. Says Marden: “We should fight every influence which tends to de- press the mind, as we would against a temptation to crime. A depressed mind prevents the free action of the diaphragm and the expansion of the chest. It stops the secretions of the body, interferes with the circulation of blood in the brain and deranges the entire functions of the body.” There is no better illustration of the benefits from huntins happiness than the method of R. L. Stevenson. Although fighting disease for the greater portion of his life, the sun- ny disposition was ever present. It has been truly noted that “he and his characters were never wholly un- conscious of man’s inalienable birth- right of happiness and the joy of liv- ing.” Had he succumbed to melan- choly the world would have been poorer in literature; had the musician, Goldsborough, looked on the bright side of his own profession his career might have been brilliant; and the star in the galaxy of literature would not have been prematurely blotted out. THE GROWING PERIOD. The skilled forester is always alert to the probable future as well as to the present of the tree. He may go through the woods and find two oaks seemingly identical in variety, size, form and age. The one he carefully cherishes, pruning off any unsightly branch; the other is consigned to the woodman’s ax. Why the preference? He has noted in the second proof that growth has ceased, and that de- cay has commenced. The one will continue to become more valuable; the other will even more swiftly di- minish in value. It is the same way with promotion cards through life. On the one side we find evidence of future growth. On the other growth has practically ceased. Where the latter state of af- fairs is detected promotion is out of the question. The places worth seek- ing want grown men. Immaturity is not nearly so much of a drawback as stagnation. There must be back of the sturdy oak proof that it is still very much alive to save it from the lumberman. Did you ever see a bed of crocuses starting up in spring? Bravely they push forth, penetrating a thick bed of leaves if necessary. No matter how great the obstruction, they al- ways know which way to start to reach the light; and they put forth remarkable energy in getting to the surface. What is needed in life is the push, the energy of the growing bulb; the determination to break through the crust, even although it is a thick one. The thick mat of leaves was a protection during the dormant period in their lives; and although it may now seem an incumbrance, there are still uses for the leaf mould which it will eventually become. We do not realize the advantage in our own lim- itations. We know only that the path is upward. When we have press- ed on and up to the light the uses and advantages of the bonds which seemed at the time only fetters to hold us back may be revealed. CHILD IN ADVERTISEMENT. Take it year in and year out, there is no figure more universally present in the up-to-date advertising page than that of the child. Whether at the table or taking a bath, going to school or at play, the expression caught by the artist is both attrac- tive and convincing. Why choose the child for a me- dium of presentation when the adult almost uniformly does the buying? Every one is interested in children. This interest is usually reciprocated. Baby shows its interest in the object at hand, and its sweet, winning ways usually extend this to those around. Child life is artistic. The advertiser who wishes both an interesting and « beautiful cut can not devise anything better. The rounded lines of the face are in pleasing contrast to the angu lar ones in later years. The rosy cheeks betoken the best things of life, and the joyous face instinctive- ly brings good humor even out of de- jection. We have each had at some time in life an intimate experience with some little one. The figure may take us back to our own childhood; more fre- quently it is to that of a younger generation; but some tender chord is touched; some beautiful memory !> awakened. Through associations we are lured in the desired direction. Yet there is logic as well as sen- timent in presenting the child form. Children are the keenest of observ- ers: and the really meritorious arti- cle is sure to be discovered by the en- terprising little one. He will find more uses for it than the manufacturer ever dreamed of; and he will make appii- cations so original that we may learn from them, even while we smile. No wonder the child retains a prom- inent place in advertising columns. February 1, 1911 MICHIGAN TRADESMAN __ 7 THE FARMER®’ INSTITUTE. Farmers’ institutes have been held in various parts of the State during the winter and the reports are to the effect that they have been largely at- tended, with a good interest mani- fest. This is an indication of the in- creasing interest that is being taken in the farming occupation. Slowly but surely the campaign of education in regard to country life and agricul- ture is making headway. The farm- ers are comparing notes as never be- fore and the conviction has been es- tablished that on the farm as in oth- er business it pays to be up-to-date and progressive. Farmers no longer are content to proceed in the same old rut, assuming that the old way is best and not to be changed. Rath- er, they are experimenting, exchang- ing ideas and adopting new methods. The new way may not yield returns at once, but it certainly makes farm- ing far more interesting and digni- fied and in the Jong run it will re- sult in increased returns. Heretofore the boys have been leaving the farm and going to the city. Various causes have contribut- ed to this condition of affairs. The young peopie have found the work of the farm irksome, city employment has paid them better and they have escaped the social poverty of the rur- al community. When the country church thrived and spelling schools and such events were in vogue coun- try life held ics own with that oi the city, but when these institutions fell into decay the youths turned their faces toward the centers of activity and abandoned the old farm. But times are changed. It may be ccnfi- dently asserted that the boys who are now being brought up on the farm will not be so anxious as their forerunners to jeave the country for the city. They will realize that :on- ditions on the old farm are not s9 bad after ali. The work is not so irksome as it used to be, owing to the introduction of new methods and the shorter hours that have followed. If somebody would only invent a practical milking machine farm w rk would be all right. Farming pays al- so bettér thar it ever did before. The country church has gone for- ever and the spelling school has been abandoned, but in their places have come other means of recreation. To- day the farmer boy on a_= stormy night can court his girl by the tele- phone and couples have beea known to pop the question by wire. That may not be as satisfactory as a per- sonal call, but on a stormy night, when the roads are impassable, it is just as good as the city can do. The boys on the farm to-day appreciate these conveniences and will not be so anxious as their predecessors to leave home. Then there is the trolley reaching out gradually to the remot- est part of the country and thus the hum and the bustle of the city is brought to the farmer’s door. Then again there is the rural free deliv- ery which keeps the farmer just as well informed as though he were liv- ing in a faree city. The mola tion, irksomeness and lonesomeness of farm life have been practically overcome and when such instrumen- talities as farmers’ institutes have | done their perfect work, establishing | the dignity of the farming occupa | tion, ranking it with any profession as far as-knowledge and ability re- quired is concerned, then the exodus to the city will cease and the farm | will come into its own. It has been pleasing to note that | in many towns the merchants have contributed to making the institutes | successful by affording special enter- tainment for the farmers who attend. | This is wise. It is good advertising. The institutes make better and more | prosperous farmers, and any increase in moral prosperity is bound to put money into the merchants’ tills. LINE’S BUSY. There are few things that are more | trying to the nerves and more exas- perating than to hear over the tele phone the words, “Line’s busy,” ut tered in a high-keyed voice. There i a sneaking suspicion in many people's minds that the lines are not busy as/ often as they are reported to be, and | as a result the terse expression with which the information is usually con- veyed has anything but soothing ef- fect upon a ruffled temper. To her credit be it said, the tele- phone girl is no respeeter of persons, hence she conveys the information that the “line’s busy” with a perfect impartiality, and has to put up with a good deal of tongue lashing over the phone in consequence. Even King 3 Emmanuel of Italy is seemingly not | exempt from nerve-racking ences with the telephone Rome cable of recent date declares that the whole city is chuckling over | an encounter between the King and a telephone girl the other day. It ap- pears that the King desired to com- municate over the telephone with the | custodian of one of his country pal- aces, who, he had reason to believe | was patiently waiting at the other! oe +. |ten of which entitle the dealer to end of the line, hat in hand, to called up. The King’s astonishment | and anger may be imagined when, in| response to his demand for the num-| ber he desired, he was informed by | a voice over the phone that was/| neither obsequious nor abashed, but | rather the contrary, that the “Line’s | busy” in equivalent Italian. The King stormed, but it was no use; the line | stayed “busy” as far as he was con-} cerned. It was reported that the King was| so angry over the occurrence that he | sent an “aid” to the Telephone Com-| pany to complain. The cable fails to) say what happened to the offending | telephone girl after that. it was very unseemly for a king to} get mad, but when one reflects upon | his own when he hears, | “Line’s busy,” or even the more | abrupt, “Busy, busy,” he will sympa-| thize with the exasperated monarch’s | feelings. Of course feelings A good plan for the grocer is to| lay out his window displays for the | year as systematically as his adver-| tising. If you change your window | displays every week or two, have the | display all planned out ahead, using | the goods that are best at the sea-| son of the year. Lunch goods sell | better during July and August than expert-| girl. Al iwhen returned to us or your jobber during January, while, on the other apie syrup ame parcaxe hand, buckwheat four and maple | kinds Januar these things must be taken mtc “i aatt tiose dessus syftup séeil Detter durmg a * ¢ acl as sideration when plannmg the wmdow displays. During January and Feb- “* s iruary canned goods and dried iru man are good lines to show, as well as what that sometamg — poore « senks COLESMIAN’S —eRaxd Terpeneless High Class Lemon and Vanilla Write for our ‘‘Promotios Offer’ chat combats Pactory Pamily” schemes (‘caiss ou getting Colemaa’s Extracts from your jobbing grocer. or mail order direct to FOOTE & JENKS, Jackson, Mich. | Putnam’s Menthol Cough Drops Packed ac five cent carton. Price $1.00. Each carton contains a certificate packages im One Full Size Carton Free properly endorsed. PUTNAM FACTORY, National Candy Co. Makers GRAND RAPIDS, WICH. BEST SUGAR FOR TEA AND COFFEE’ 5 poxts - FOU SWE muces - 24 case 2"? poxes - FULLSWE puces- OO case 2"? poxes- Mau SWE mreces- 60 case MICHIGAN TRADESMAN February 1, 1911 l s Py = > SN a | } | ' | Dealers Should Sell Stoves the Year Around. The stove is not a one season art?- | cle; it can be sold at any time of the year. To be maintained on a contin- uous basis, however, the stove trade requires energetic handling, and dif- | ferent methods must be adopted at different seasons of the year. In the fall the trade comes to the dealer; at | after It is always possible to other seasons the dealer the trade. stir up business, but, in order to do goes so a dealer requires to have an un-| derstanding of conditions and a cer- tain amount of ingenuity. To the to sell months, but see how in- terest can be created, a recital of methods adopted by other men will be of interest. merchant who is stoves during the does not winter dealer be- advertising and he knows how to use printer’s ink effectively. We carries advertising space in the local papers and also makes use of the news columns, inserting “locals” regularly. In these news items he has made it a practice to insert a list of persons to whom stoves have been sold. As the business done has been extremely brisk, these lists have oft- en been quite unusual in size. Some days it has been possible to publish a list of six or eight persons who had bought stoves on the previous day. It has not been the exception, but the rule rather to have new lists for each publication. This merchant does anything that can be done, in point of advertising, to bring trade \ prominent Illinois lieves in to his store: but, like Mahomet, who | went to the mountain rather him, this enterprising merchant goes out after the trade as well. He-has salesmen out through the district and | does a thriving country trade. All seasons look alike to him and he has sold stoves when the thermometer registered 80 in the shade, as well as in the middle of winter. It is a not uncommon device to | work in concert with the coal deal- ers. Cases have been known where coal men have made it a point to not- ify stove dealers of places to which coal was delivered. Households where the consumption of coal seemed to be heavy would receive a call next day from Mr. Stove Dealer. The time would be ripe to engage the man of the house in talk on the question of heating expenses. It would transpire perhaps stove or furnace used was a heavy consumer or was old and ineffective. Adroitly turning the conversation to serve his own purpose, anxious | than | wait for the mountain to come _ to| that the| the dealer | | i jon the benefits of a new and up-to- |date stove, the added comfort and the saving in coal bills. A sale might /not be made, but the first step—and |a most important one—would have |been gained. The first step is to arouse interest, |to introduce yourself or your goods |to prospective purchasers. An ex- commercial traveler, now in business for himself, has adopted methods |which show that he has not forgot- ‘ten his early training “on the road.’ He believes in personal canvass, and isome of his methods of gaining an introduction into homes are, to say the least, unique. | One day he rapped at the door of a |comfortable-looking dwelling and igreeted the lady of the house, who answered the summons, with: “Good afternoon; I have come to see about the stove.” “T was surprised to hear,’ he con- tinued, without giving time for a re- sponse, “that you were inclined to think the stove we sold you a heavy consumer. The first complaint we have ever heard. Madam, we _ will take the stove back and give you a new one or guarantee to remedy the trouble without expense. That is our method of doing business.” “There must be some mistake,” said ithe lady of the house; “our stove has | not been working well, but we did ‘not buy it from you. We have had lit for twelve years.” Had used their stove for twelve years and now found it was. not working well! What better argument could a dealer want to effect the |sale of a new and up-to-date heater? He gained permission to inspect the stove, pointed out the need for a new one and a day or two afterwards in- |stalled a new heater. This same dealer found pretexts of one kind or another to visit most of the homes in the town, and to talk stoves. His business was good—as he 'deserved. All merchants do not pos- 'sess the suavity of manner and in- genuity of conception to carry out successfully a campaign of this kind. | They can, however, 2pply methods of a somewhat similar nature to their advertising and make their person- ‘ality show in every line of type in their advertisements. Get the ear of |the man who needs a stove, and you |will get his trade. People need stoves in winter; they feel the need of new heaters at that time of the year more |than any other season. It should be possible to sell stoves right through \the winter months. Some men do it and all dealers could, if they made |the necessary effort. The stove trade can be made steady ’ would soon have full swing for a talk the same as any other business. It should be recognized that not all peo- ple are “opportunists” in making pur 1911 Motor Cars Runabouts and Tour- Qaklan ing Cars, 30 and 40 H. P.—4 cylinders—$1,000 to $1,600. 4m Runabouts, Touring Franklin Cars, Taxicabs, Closed Cars, Trucks, 18 to 48 H. P.—4 and 6 cylinders—- $1,950 to $4,500. Runabou's, Pierce Arrow Renton, Cars, Town Cars, 36-48-66H ., H.—six cylinders only—$3,850 to $7,200. We always have a few good bargains in secondhand cars ADAMS & HART 47-49 N. Division St. Grand Rapids, Mich. a oo ZA cot! Pop Corn Poppers, S15) Peanut Roasters and 3 Combination Machines. Many Srvies. Satisfaction Guaranteed. Send for Catalog. XINGERY MFG. CO.. 106-108 E. Pearl St. ,Cincinnati,O GRAND RAPIDS INSURANCE AGENCY THE McBAIN AGENCY Grand Rapids, Mich. FIRE The Leading Ageney TRACE YOUR DELAYED FREIGHT Easily and Quickly. We can tell you how BARLOW BROS., Grand Rapids, Mich Sales Books SPECIAL OFFER FOR $4.00 We will send you complete, with Original Bill and Du- plicate Copy, Printed, Perforated and Numbered, 5,000 Original Bills, 5,000 Duplicate Copies, 150 Sheets oi Carbon Paper, 2 Patent Leather Covers. We do this to have you give them atrial. We know if once you use| our duplicate system, you will always use it, as it pays for itself in forgotten charges. For descriptive circular, samples and special — on large quantities, address The Oeder-Thomsen Co., 1942 Webster Ave., Chicago. SNAP YOUR FINGERS At the Gas and Electric Trusts and their exorbitant charges. Putin an American Lighting System and be independent. Saving in operating expense will pay for system in short time. Nothing so brilliant as these lights and nothing so cheap to run. American Gas Machine Co. 103 Clark St. Albert Lea, Minn. Walter Shankland & Co. Michigan State Agents Grand Rapids, Mich. 66 N. Ottawa St. Acorn Brass Mig. Co. Chicago Makes Gasoline Lighting Systems and Everything of Metal For $1.90 I will ship you com- plete ironing Board and Clothes Rack. No better selliag articles made. Address J. T. Brace, De Witt, Mich. equi’ or Store—from cellar to garret—with 100 to 700 {andle-Power brilliancy—at less than + cost of Kerosene (and ten times the light)—giving you Gas at 15c Per 1,000 Feet J (instead of $1 to $2, which Gas Companies charge). With the ‘‘Handy’’ Gasoline ing System or “‘Triumph’’ Inverted In vidual Light you get the best known sub- stitute for daylight (and almost as cheap), can read or work in any part of room—light ready at a finger touch—don't have t. move these Lights—the light comes to you. Write or Catalogue and Circulars (¢g Dept, 25!- Brilliant Gas Lamp Co, 42 State St. Chicago Established in 1873 Best Equipped Firm in the State Steam and Water Heating Iron Pipe Fittings and Brass Goods Electrical and Gas Fixtures Galvanized Iron Work The Weatherly Co. 18 Pearl St. Grand Rapids, Mich. Wholesale Hardware os Weaver’s Choice Xcut Saws Are Sold and Guaranteed by CLARK-WEAVER CO. Grand Rapids, Michigan 10 and 12 Monroe St. Foster, Stevens & Co. Wholesale Hardware uf Grand Rapids, Mich. 31-33-35-37 Louis St. 4} February 1, 1911 chases. Many undoubtedly do not give thought to any matter until the necessity rises up and stares them in the face. If they need a new stove they think of buying it only when cold weather sets in. It is this take- things-easy attitude that makes the fall trade in stoves so invariably busy. But there is, on the other hand, a class of household economists whe buy when they find it pays them best. People of this class purchase straw hats in early spring or late fall, and Christmas presents in September. To them it is quite possible to talk stoves at any season of the year. “I attribute the growth of my busi- ness to this one fact,” says a well- known stove and hardware dealer. “! have redoubled my efforts to seil stoves during the summer months and never allowed the line to drop out of sight. During the past sum- mer I have made sales right along. This continual, all-the-year-around campaign has associated my name with the stove trade in the public mind more firmly than a mere sea- sonable effort would do. This deale: is a believer in printer’s ink. He takes liberal space in the local papers and uses it to advantage. His reading matter is always catchy and he uses illustrations to advantage. The plan that he pursues is to use a large space several times a week rather than a small space every day. During the summer he makes his «dvertising even a little heavier than usual and hammers away on the sub- ject of stoves. A steady volume of trade results and he has seen his busi- ness grow very materially, due in 2 great degree, he believes, to this pol- icy. To hark back to matters of more immediate interest, the possibilities of early winter sales are so good that no merchant should neglect at this season of the year to exploit his stove line. Even if a most satisfactory fall trade were done, the dealer can not afford to rest on his oars. If he goes after the trade it will meet him hali- way. —_——_7+--2. Quietly Getting Ready. Nature this month is not so quiet as it seems. January is really a time of preparation for the season that soon opens. There is activity enough under ground and out of sight, for Nature is making a fresh beginning and getting ready in earnest for a new years work. The snow is a warm coverlet from the intensity oi winter's cold, whose wealth of moist- ure will in due time enrich the ground, and the frost even, with its heavy hand and remorseless grip, is doing a bereficent work in making scil and fitting that made long 2go ior seedtime and harvest. The sap stored away in the roots and trurks of the trees having, one may fan- cy, a dim recollection of last year's achievemerts, is getting restless for a return to the larger and more active life and for the doing of stiil better work. The buds, too, are beginning to show themselves, and from week to week, sometimes from day to day, the close student will note the eager, although quiet preparation, wonder- fuly persistent and intelligent, which MICHIGAN TRADESMAN : . ot they are making for the unfolding | into foliage and flowers. January is to those who have eyes to see it 2 busy month. So is it in the business | world, not much obtrusive activity, but a great deal of quiet preparation. The merchant may seem to be doing little that is recognized as work, but the hardest kind of work may be done at a comfortable and well appointed desk, or pacing up and down a warm and cheery room, or sitting in an easy chair. Boldly facing unpleasant facts, deciding perplexing questions, look- ing over the wreckage of schemes that miscarried, determining on new plans, is often work compared to which filling nail bins or stowing away sheets and bars is play. This is the month when there should be much thought given to the problems of business and the conduct of the campaign which so soon opens. Its activity will lie in part along such lines as these: the discovery and cor- rection of mistakes in the general | policy pursued, or in the way im which it was carried uot; deciding upon new lines of work, changes in the management or running of the store or factory or radically new methods in one department or anoth- er; the adoption of new meeting competition and in one way | or another awakening enthusiasm and | increasing the efficiency with which) the business is cultivated and extend- ed. In quiet and unobserved such as this is the preparation made for the efforts and enterprises of the| season and of the months that fol-| low.—!ron Age-Hardware. Changing Quantities. Pipe—I tell you, he’s as honest as the day is long. Wrench—Yes; getting shorter. but the day w @ tt oe a | It is no use talking about your faith if men never find a friend in you. tactics im} work ~| Makers of Highest To Read and Retain It. That merchants are reading trade papers, the publisher: of which feel fully assured, and this a number of merchants unhes- itatingy testify; but there are some lwho are not benefited very much, sot as much as they should be first, they read too ond, because their sieve with what they do read. The do not retain it. We think an excell: benefited by ent plan to pur- sue im reading is to mark each new idea or suggestio when throug make a note of © clip the ar ticle, make a note touarz c in some form, and paste im a scrap book—either bound or loose -- that can be coptously indexed, so th clippings can be easily and quickly referred to. 1 fe m in the course gy ha a collection tt maxims that would be of great value —Trade Outlook. — What Did He Mean? The old plumbers h tad days together. “You have a pretty r Tie . a i Johr . remarked ft 2 wis of tee dencrtes morning of nis Gaepa ae ee a hOOKS a2 DIE Dare t Oh, that 3 so young, nswer | fortanty fk Rope grown to a {00d ;come again i | Grand Rapids Electrotype Co. t Lyos St., Grand Rapids. Mich. rade Electrotypes | all modern methods. Thousands of satistied | customers is our best advertisement | Alsoa complete line of Pris ityes and Printers’ Supplies ng Waehinery il Mica Axle Grease Reduces friction to 2 tremmlum [t saves wear and tear of wagon and harness. [t saves Horse es ergy. It imecreases horse power Pur ap in and 67 (b. tie bores iS, r5 and 25 & Suckers ond talf barreis and 5arre/s. gum aud is ante . corrosive. Put m ‘4, t and 5 gallow cans. STANDARD Of CO. No. % Royal Electric Coffee Mill The Mill that Cuts the Coffee sie We can put No. 1 you in the Cof | ROYAL fee business | Coffee right. Wecan Roaster furnish several Operated sv different sizes Electricity and styles of machines and are in position to give you full advice in bBuy- ing green cof- fee, roasting and blending it A Royal System in Your Coffee Department Means a larger and more profitable business for you than any orher method you could adopt to increase your trade. We can refer you to thousands of Grocers and Coffee Dealers through- out the country who are using our ROYAL machines and they will be glad to give you their experience. to suit the trade in any part of the country. We can sive lay out 2 pian of aggres- sive advertising for you to use in conjunction with your :offee degartment. We have several experts along the above lines. connected with as, wie te- vote their time to these features and their services are at the command, gratis of all users of ROYAL systems. catalogue which tells the whole story. it now while it is fresh im your mind. Write us for full sformatien and sur larest [it costs you soething t imvestigate. De We also manafactare Electric Meat Choppers and Meat Slicing Machines The A. J. Deer Co. f ' 1246 West Sc.. Hornell. ©. Y. MICHIGAN TRADESMAN February 1, 1911 yy ‘y4)) DD wwe “J WM a SWISS CHEESE MAKING. | Origin of That Wisconsin.* The Industry in| From Switzerland, in 1845, by economic necessity, twenty-seven | forced | families came to Wisconsin. Like} the bees before swarming, they had | sent in advance two pioneers to spy | out the land and find a suitable set- | tling place. These two, after months | of weary travel through nearly all of the northwestern states, passed by | the broad rich prairies of Illinois, In- diana, Iowa and Missouri, near to commerce and transportation, as unfit for their purpose, and, among the toughest hills of Green county, se- lected the location for the colony, which complied closest with the in- structions they had, to secure a loca- | tion as like the old Switzerland as | possible, that there might be less} homesickness. The colony after a iourney of four | months—down the Rhine to “Extract from ‘The History of a Great In-/ dustry.”’ by John Luchsinger, Historian ! of the Swiss Colony at New Glarus, Wis. the | | Galena ithe early settler. isin had its birth. ocean in boats, across the ocean to | Baltimore in a sailing vessel, thence jto Galena by canal and steamer, from to Green county on foot— clustered in the little valley of New | Glarus, and began the usual work of Here, the greatest oi all industries in southern Wiscon- Just as soon as the jsettler owned a cow, the germ of ‘knowledge of cheese making, which he had brought with him, began to sprout. At first, infinitely small was ithe growth; a pailful of milk, a little | copper kettle, and a wooden hoop split from a sapling, were the begin- nings of the industry. Cheeses no larger than a saucer, which could be |held by the hand of a child, were the |ancestors of the 200-fb. Swiss cheese /now standard. The little kettle, used for ccoking purposes and hung in the fire place of the log cabin, was the predecessor of the cheese factory, with all its con- veniences, of to-day. The wife and daughter were the first cheesemakers, because the men could spare no time from the work of clearing, breaking and fencing. They went to work with what pcor means were at their com- mand; their cheeses became larger and better, as increase in cows and experience came, and a steady and remunerative market was created for what could be spared. Up to 1870. cheese was not made by any factory system; each cheese dairy used only the milk produced on one farm. Of course a spirit of emulation arose and it became a matter of pride to produce better cheese than others. A little incident witnessed by the writer, illustrates the feeling then pre- vailing. Two settlers named Rudy and George met. Rudy said to George: “I have had splendid cheese this season; I have sold two wagon ioads at Madison for 12 cents a pound and am going to Freeport next week with another load for which I ex- pect 13 cents a pound. I have but a very few inferior cheese.” George listened and smoked, and said nothing until Rudy closed his talk by saying: “How is it with you, George? Have you hauled off any vi your cheese?” George slowly took his pipe from his mouth and said, “No.” “Why, what is the matter; aint your cheese ripe?” “Nothing is the matter,’ = said George. “I have no cheese to hau! away; I have sold them all as fast as they have ripened right at home, tor 14 cents a pound.” Cheesemaking by dairy farmers continued to increase, but wheat growing was, until 1870, the principal business of the farmer. Then came the chinch bugs in such swarms as to ruin not only the wheat crops, but also barley, oats, and corn. Wheat farmers realized that a change must be made in their business, or the insect pests would devour their farms. Those in debt became more deeply involved. The young men were leaving the country for the far west, preferring the hardships of the fron- tier life to being debt-ridden here. Then it was that the cheese factory came. Two small factories were buili by farmers in the roughest parts of the county; but, inexperienced and timid as they were, it required no small amount of argument and per- suasion to get them to invest the necessary labor and money. Modesi and inexpensive as the original ven- ture was, the first vear’s results show- ed that climate, soil, grass and people were well adapted to the profitable production of cheese in factories. So year after year, more factories, in ever-widening circles, were put up: more kinds of cheese began to be made; better methods of making were used; the result was, a uniformity in quality, and an increasing market not attained under the old system, which was very soon abandoned. N. Gerber, J. Regez, and J. Karlen were the pioneers of the factory sys- tem here, as applied to making Swiss and fancy cheese. It is now acknowledged that Wis- consin Swiss cheese is the equal of that made in Switzerland. It has captured the American market: it is regularly quoted in the markets of all our cities; it has come to stay. FOR isfy customers. will interest you. or boxes, which break eggs. SAFE EGG DELIVERY They stop all breakage and miscount, save time and sat- Actual cost of using only 4% cent per dozen eggs delivered safely. Compare this figure with the cost of delivery in paper bags Our booklet ‘‘No Broken Eggs” Write us and ask your jobber. Save Money on Egg Delivery You can do it if you will spare a moment to look into Star Egg Carriers and Trays 21 STAR EGG CARRIES PATENTED US MARIGD3 mw be used only with trays supplied by us STAR EGG CARRIERS are licensed under U. S. Patent No. 722,512, to u ) Manufacturers, jobbers or agents sup- plying other trays for use with Star Egg Carriers are contributory infringers of our patent rights and subject themselves to liability of proseeution under the U. S. patent statutes. Made in One and Two Dozen Sizes Star Egg Carrier & Tray Mfg. Co. 500 JAY ST., ROCHESTER, N. Y. February 1, 1911 Chairman W. L. Grush Reports on Eggs and Butter. We have heard the usual criticisms from the daily press in regard to the extreme prices charged the consumer for eggs, due to combines and trusts, but before this is read I am afraid some holders of eggs will wish some- thing of this kind would come to their rescue. We believe the situa- tion could be relieved in the way of high prices if more of the product: of the hen were furnished the con- sumer; by this we mean the produc- ers should be educated to know that a fresh egg is worth more than a stale or rotten one. We believe the handlers of eggs, as a rule, protect the quality more and more each year, and if the farmer could be shown how necessary it is to market eggs while fresh, there would be more eggs to go to the con- sumer, thereby lessening the price, or at least giving them about 10 per cent. more eggs for the same amount of money. The quick marketing of eggs would also do away with the attempt on the part of wholesale dealers and shippers to put on the market so much questionable egg product in the shape of desiccated and canned eggs which has caused the federal author- ities to get so busy the past year in condemning this class of eggs. We are glad to note the effort of the Bureau of Animal Industry along the line of education among producers and handlers of eggs. This department has had several men in the territory west of the Mississippi the past season who have worked in conjunction with the buyers and ship- pers to pay only for good eggs, or on the loss-off basis, and their as- sistance has been of value and very much appreciated, and we believe the department should be asked to con- tinue this another season. We believe that all eggs should be bought on a loss-off basis. As as the producer finds that he is not being paid for rotten eggs he will be more careful about the eggs he brings to market. This would also leave fewer eggs of a questionable character on the market in the con- suming centers to compete with those dealers wht do give their trade good eggs. There is always a large part of the trade who want to buy the best at the price of an inferior arti- cle. There even to say the subject of butter than on eggs. We think the question of high price made during the flush of the season by speculators for storage purposes is the most serious mistake in this line of business. It is easy to know this at this season of the year, but the thought should be carried into the first of June each year. There is nothing on record to show where anyone, from the manufactur- er to the retailer, has ever made any money, or even stayed in the game very long. Present conditions are very propi- tious to the oleo manufacturer, and there is more of it being made and sold each year, as the price of butter increases. We think there is a happy medium as to prices where the butter soon is less on MICHIGAN TRADESMA business will be more prosperous to all concerned. There is one thing cer- | tain, the oleomargarine product is go- | ing to interfere very materially with | the butter business if prices for the | past few years continue. the production of it. the great Middle West. Cattle will continue to be raised and more so on small farms, than on open ranges or large ranches, where there is an} produce butter-fat, | while no attempt was made on large | a | steady increase of butter-fat produc-| cpportunity to cattle ranches, so we look for tion regardless of a lower level values, which must come. The great army of consumers wiil | use butter at not over 30 cents per | pound for the best grade of butter but they refuse to buy freely at ove this price. Our experience has been, in taking | 25 cents as a retail basis, which ts a} low price, there is no complaint from any source, but an advance to cent. more, and there is a curtailment when above this price. A pound of good butter is 35 a luxury at tor should keep the above figures mind when investing in June butter, | if he has any regard for the returns | on his investment. The greatest trouble in prices above a safe basis comes i" ‘ HPOOsti! trade, and not from the jobber, wh stores to protect his needs during the season of light production. Our idea of the proper functions of cold storage is to equalize prices be- tween seasons of production in ex- cess of consumption, and of excess consumption over production, and we think that this is the position tak- | en by all dealers and jobbers who} for but-| have an established outlet ter and eggs. It has been rumored that there will be national legislation the c« session of Congress that will the committee that attends any hearing given by legislators on this impor- tant subject must impress on Con- gress the necessity of framing the law Min so that it will work no hardship on} the trade. However, I can see nv good reason for any more laws than we have covering food products —— > oo Bits of Philosophy. Written for the Tradesman. We all have but one aim, namely, | to find a theory for what we are made to feel intellectually. There is but one road: Honest and artful reasoning. We may try to dispose of Nature | and her intellectual influence, but it} will not be disposed of. It is us and we are It. Conversation with friends distinctly states views which can not be writ- ten. The eyes and the tone of the voice bring forth matter which % ture alone can explain. Edward Miller, Jr. Lowering | prices of butter is not going to kill) It might even | be called a by-product of farming in| of aD | cents cuts off about 25 per cent., and| a 35 cent retail price cuts off 25 per'| further | cheap | at 25 cents, is worth 30 cents, and is| cents and higher to} the majority of consumers, who dis-| continue its use at the higher prices | partially or entirely. So the specula-| > | \Moseley Bros. storing of food products, and any | Va- | ee o 13 better church. | The crowded car is 2 A. T. Pearsons Produce Co. of religion than 2 roomy | 14 i Ottawe St. Grand Rapids, ici. . j he place to maricet your Post Toasties Any time, anywhere, 2 i deli, htful food— **The Taste Lingers.”” Postanr Cereal Ce., Lid Battle Creek, Mich. t { | | | 1 { | i | t t Dealers ot HIDES, FUR, WOOL, ETC. ee ee a Ltd... Tanners i i — bE atiners are Dandelion Vegetable Butter Color A perfectly Pure Vegetabie Butter Calor and one that complies with the pure food lawsof every State and of the United States. 37 3. Market St... Grand Bagids. Wich Ship us your Aides to se made inte Rohes Prices Satisfactory Maasfactured by Wells & Richardson Co. Burlington, Vt. 7 round Feeds WYKES 4&4 CO. SFP ano 74708 Roy Baker General Sales Agent Vichican. indiana and Of Tanglefoot _ | The Original Fly Paper Soarks Waxed Paner treat ¥eaogers fad Weave 3 Perfection For 25 Pure Evagerated = gr ~ years the Standard in Quality Wm. Aldew Swmit® Satidme All Others Are [mitations | | ‘(rand Panrd. Wichigar Established 1376 Wanted STRICTLY FRESH EGGS Whotesate Deaiers and Shincers 1 Beans. Feeds and Sore tees Office and Warctiouse Secand 4ve. and Jamiroad Both Phoses 1217 Grand Rapids. Wick. from | the speculator who has no regular} } The Vinkemulder Company Jobbers and Shippers o FRUITS AND PRODUCE Grand Rapids, Mich. 2 verything in i 'W.C. Rea REA & WITZIG °***™ PRODUCE COMMISSION 104-106 West Market St.. Buffalo. \_ ¥ | ‘Buffalo Means Business” We want your shipments of poultry, both live aad dressed. cary temand lat high prices for choice fowls, chickens, ducks and turkeys, amd we cam get | highest prices. Consignments of fresh eggs and dairy butter wanted at ai) tomes REFERENCES— Marine National Bask. Commerciai Agents. Express “onipscies = | Papers aod Hundreds of Shippers i Establisted 1375 Clover Seed and Beans If any to offer write as ALFRED J. BROWN SEED CO., GRAND RAPIDS, MICH. OTTAWA AND LOUIS STREETS MICHIGAN TRADESMAN February 1, 1911 st the grief-stricken little waif was tak- en inside the chaise by the kindly Mr. Graham and how when the first tavern was reached, the genial host was provided with sufficient funds : with which to buy a new coat to re- AN place the old, the poet says, in his a charge to the landlord: J 3 ““*And let it be of duffle grey, a As warm a cloak as man can sell;’ Proud creature was she the next day, The little orphan Alice Feli.”’ Many years have passed into his- ( ee tory since little Alice was happy with : . |her new and warm cloak, but through om Dress Goods For Spring. led upon to develop strongly as the] ~ “ : J : perbnee eihisaicie ' ee all those years duffle cloth has been Manufacturers and jobbers of dress hi . iced from time to See be che Geet fabrics have completed their spring} Serges are to have an unusually Britain clothiers. To-day duffle is it- : lines and are now busily engaged in large sale this season, and the MAJOTI-) self again. : : . itv of buyers have placed their or- Ee getting them into the hands of re-| , : a ie = niles ; : a |aers accordingly. Designs simulating oS Si 10n tailers in all parts of the country. The | f Le aoe A very en delusion =e i ; : hi those of men's wear fabrics promis? |pysiness men is that each thinks his S Fabri ines shown represen verything eee coe : : : : : ee wy eke ead © |to be of considerable importance. particular business is radically differ- ummer Fabrics from light, airy materials to the Prospects are good for fabrics|ent from all others. That is true as eo ae i. Pe ~~ - 4 ae : . : . : : ? heavy qualities of suiting. The high 'showing a black ground crossed by .]to details but not as to fundamentals. beautiful, durable and pate ieee - raltsac +3 PAC ‘ rc cana | : . ° . : : . : er novelties in dress goods for spring | white line in pencil stripe. Varia —_—_e-+-2—— of all sheer dress materials. As are of a sheer variety of materials.|tions of this idea may be found in} It is not necessary to throw in . as — ay sine Irish linen. Present indications show that the serge weaves having two single lines|something with every good sale you - ainty as the finest lawn. As a . oO os : : : : urable as the heaviest cotton. Try greatest portion of novelty dress /running parallel with the alternating|make. Let the customer pay money || «Rlaxon’’ for Shirt Waa, Hee goods will be in solid colors. Feel- single line in the same direction as|for the extras and then you increas? Dresses, Evening Frocks, Chil- - - . ° , , * ing the need of sheer novelties rep- | the double line. your profits and no one is harmed. dren oe egsregpages Se resentation is civen to voiles.] a4 ...- eas es - + —___- gerie, otylis irts, etc. ite, : : ‘ A very attractive line of cravenetted : ee h Z checks, stripes and plain. coliennes crepes, grenadines, eta: . e : . : Truth is to advertising what gaso , ey s = ‘ > “'imohair tabrics which are rain and i ee nile, St won't Go ‘‘Flaxon’”’ in red on selvage of i s atistes . isettes - : : Ss an au . mines, batistes and marquisettes. spot proof is shown among. this gh ao every yard. » Rona opted AE cede cet : without it. . The heavier variety of materials '* |Spring’s newest offerings. There are Prices from 9% to 18% cents. staple and will be used in’ much! many very handsome varieties of pat- Write for samples. greater quantities than sheer goods. |terns and weaves in black, blue, grays W: facturers of i f “55 goods : are manufacture Tn ap lige line of — afer ‘land browns. . P. Steketee & Sons very fair showing is made of blue, - = : e ee ce so : Mannish cloths and mixtures, mo Trimmed and Wholesale Dry Goods silver grays, Drown mixtures and |hairs, Panamas, and serges in plain white and black and er COMNDINA Te ieiiec are all in high favor Unt i d Hats Grand Rapids, Mich. age in stripes and checks. for spring. mm : « ae nok eek a i. i : / : oe plain and novels) ee For Ladies, Misses and Children etfects will be very much in evidence. Duffle Overcoating. In novelty serges invisible — stripes Overcoatings resembling the fleecy ECK ER) will be very Popular. An unusually covering of sheep, cut up from valu- Corl, Knott & Co., Ltd. Bs fine showing is made in mixtures cf lable importations, and, therefore, 20, 22, 24, 26 N. Division St. worsted and mohair known as Tussah | w r by y , few this = SAT 7 &. ’ 7 7 ohai pees : eb ah | worn . . the “Si ke fats ‘a Grand Rapids, Mich. SWATCHES ON REQUEST Novals rese are tinished with aj]winter, have been reproduce y alert silk luster which adds much to their woolen manufacturers of this coun- attractiveness. This material — be try. The exact copies of the original i : : The Man Who Knows had in brocades, moire, stripes, diag-|fabrics are just being placed on the |] H. A. Seinsheimer & Co. Wears ‘‘Miller-Made’’ Clothes onals and plain effects. It comes in|market by the mill men, either CINCINNATI And merchants ‘“‘who know” sell them. Will ‘ 2 aden aden = a. : ~ : a ch i all the leading shades and is pat through their own offices or through Manufacturers _. a Se ee eee ter ee, ticularly desirable for separate skirts |their selling agents. Of duffle cloth, ‘“‘The Frat No obligations. and tailored suits. these rough woolens are mostly in YOUNG MEN’S CLOTHES Miller, Watt & Company Batiste is held in high esteem for dark colors—the greys and browns Fine Clothes for Men Chicago this spring season as it is a material | predominating. This cloth, it is said ‘ f ating. S : S said, which can be used by both the tailor will be the big thing for the com- and the dressmaker. /ing season. For popular-price selling, hopsack-| Duffle cloth has not been extreme- 9 : ings, homespuns, tweeds, cheviots ily popular for overcoats in the Unit- O I } a e U I serges, mannish mixtures and mohairs | ed States until this winter. but it was are anticipated to claim the bulk of | certainly the standard article for win- : attention. These fabrics are all de- | ter outside garments on the other sirable for spring and summer wear.|side of the Atlantic as far back.as Stripes, solid blocked checks, fan- | March, 1802. To prove this asser- cy diagonals, tancy weaves, mixtures ition, one has but to cite the story of But see for vourse!f and be convinced that we and plain patterns are all to be found| Alice Fell, an incident of historical « « « iD «< « 1 J ‘Pu. 62 > \f s sal 3 . i ‘ ie have one of the strongest lines of Plain and * among the assortment. In these ef- = fects blues and scheduled to become the popular colors for the new season. The patterns in both woolen and worsted goods are small. Worsteds in mannish_ effects, which include pin checks and hair lines in blue, brown and combinations of black and white are finding a place in every retail store and are regard- ed by buyers as the fabrics that will most likely be carried through the These combinations of colors and patterns are also ex- ploited in mohairs and they are look- are grays gray, spring season. knowledge. It seems that Gregory Graham, of Glasgow, an ardent settlement worker of that period, befriended the little motherless and fatherless Alice, whom he found seated by the road- side as he was passing in his chaise, on his way to Durham. The child was suffering from the cold and was crying’ piteously, her already tatter- ed coat having been torn to shreds by the biting March gale. For humanity’s sake the incident was put into verse by that famous old English poet, William Wads- worth. Concluding the story of how Fancy White Goods, handsome lines of 27 inch and 32 inch Ginghams, Percales, Fancy Novelty Wash Goods in a large variety, Plain, Colored and Printed Lawns, Printed Batiste and Dimity, a big selection of Cotton Suitings, and many other items that will make your Wash Goods sec- tion an attractive and paying department. Wholesale Only Grand Rapids Dry Goods Co. ) Grand Rapids, Mich. February 1, 1911 Economy of Canned Goods. All other things being equal, the cheapest foods to buy are those hav- ing the least waste. It is said the American people waste more than they eat. Most of this waste is un- necessary and is costly. One way of avoiding this is through the use of canned vegetables and meats. In preparing fresh vegetables and fruits for the table there are certain portions which cannot be used, as peelings of peaches, apples, bananas, oranges, etc., and the skins of pota- toes, cucumbers, the outer leaves of cabbages and lettuce, the hard outer shell of squashes, in fact, there are few vegetables or fruits that do not show a loss from 10 to 25 per cent. in peeling and paring. Also, in paring and peeling vege- tables and fruits it is almost impossi- ble to keep from slicing into the meat and taking off more than was intended. All this can be avoided through the use of canned goods. A great many people object to the use of foods put up in tins, however, holding to the old belief that “garden truck” is better. This is a big mis- take for the reason that the _ big packers of vegetables and fruits pay a great deal more attention to the science of raising better raw mate- rial than they used to. The climatic conditions are taken into considera- tion, the adaptability of the soil for producing beans, peas, corn, toma- toes, sweet potatoes, peaches, apples, the small fruits and everything else that grows, is studied with the idea of raising crops on land best suited for the particular product. When canned goods are put up they are usually prepared by machin ery which is so adjusted that peel- ing and paring is reduced to an al- most exact science, with little waste. so much of the outer skin is removed and so little of the pulp. Owing also to the fact that the entire output of certain localities is purchased by the canners, a great saving in the first cost is made. By preparing enormous quantities of food at a time, shipping in large lots and distributing as cheaply as they can, the packers of foods in tins are enabled to market their products very cheaply. The price of canned goods fluctu- ate with the shortage or surplus of crops, but at that they are economi- cal. The past season was a hard one on growing crops all over the coun- ty. In localities where rain was needed the weather has been hot and dry, where heat was wanted it has been cold, and so on until nearly every line of vegetables now shows a shortage. This will mean that the price of the fresh garden truck will be higher than last year, but canned goods will show a comparatively smail increase in price. This is, then, the best time to make your experiments with canned goods. Take canned sweet potatoes for in- stance. A 10c can will furnish sweet potatoes for a family of five,while you can buy more corn in cans than you can get for the same price otherwise. Of course, the corn on the cob will MICHIGAN TRADESMAN appear to be of larger quantity, but when you cut it off and compare witi the contents of an ordinary sized can you will see the difference. If one really wants to reduce table expenses, every cost that is eliminat- ed or reduced means so much money saved. The next time you buy a can of corn, tomatoes, peas, peaches, pears or apples, figure out the time you save in preparing them, the amount of fuel saved, and the num- ber of persons served. Then com- pare the results with those obtained from serving the same number of persons with “fresh” vegetables or fruits of the same kind and you will notice a difference in favor of the former.—St. Louis Times. ——— Keep a Business Diary. Most merchants keep a record of each day’s sales. Some men make their records show gross profits daily, as well as sales. Not all merchants make the fullest possible use of these records for study and comparison. Certainly, if the records go no far- ther, they are of only half the use they might be if more care were taken to make each day’s story complete. Why not keep a business diary? ed in business? your progress, your advance from the modest trade with which you began. Yet such a record would be but the bare outline. The figures are there, but not the reasons why. Now, sup- pose you kept a diary and on it gave the reasons as well as the cold facts; what goods you sold, the kind sold and why? It is the “why” that is im- portant. The business may be small because the weather is dull or stormy, and only those come out who must. Would it not be of practical value as | well as of interest? Wouldn’t you like | to know how much you sold this day | last year, and the year before, and| each year before that since you start- | Then you could read | | | Your competitor may have a sale on} |which draws trade away from you | There may be a trade excursion to |some nearby city, and ijhome to buy. There are dozens 0 ireasons why trade is poor on one} |day or another, and all these should | ibe recorded. Then j;may be larger than the average and if you give the reasons while they are fresh in your mind there will be | later. It} ino guessing about it a year may be because you have advertised some particular line, or a cut-price sale, or because there is a trade ex cursion to your town. Each fact and each factor must be put then, next year, down, and reference can be son drawn which will great deal about your business prog ress and shape your business policy ——_.-->——_—_——_ + feacn you 4a t . “ “ jed again. It does not go out of listence. But wasted time is gor ever Ce nobody at of i again the sales | made to the record, and a compari- | Wasted money may be accumulat- The Popular Flavor Better Than Maple Order from your jobber or The Lewis Hilfer Co Chicago, Hil. THE CRESCENT MANUFACTURING CO SEATTLE. WASH asks for Kalkaska Brand SYRUP SUGAR MAPLE EXTRACT Has the Flavor of the Woods Michigan Maple Syrup Co. Kalkaska, Mich. Send for our I9gff prices fart Brand Canned Goods Packed by W. R. Reach & Co., Hart, Mich. |Michigan People Want Michigan Products _ There is no risk or @& speculation in @-.. handling Chocolate They are staple and the standards of the world for purity and excellence. 52 Highest wards m Europe and Ameria _ Walter Baker & Co. Ltd. Established 1780. Dorchester. Wass. IF A CUSTOMER HAND SAPOLIO and you can not supply it, will he not consider you behind the times ? HAND SAPOLIO is a special toilet soap—superior to any other in countless ways—deliczte enough for the baby’s skin, and capabie of removing any stain. Costs the dealer the same as regular SAPOLIO. but should be sold at 1 cents per cake. AN TRADESMAN February 1, 1911 Best Ideas in Shoes—Why Not Keep Them? Everybody has complained loud and long concerning the style prob- lem, during the past year or so. Not only the manufacturer but the dealer, and in some cases even the wearer of shoes, has complained that styles were stretching the limit, in the way of freakishness and in the direction of radical changes. Out of all this turmoil of changing lasts and patterns and materials, why should there not be an_ earnest and careful effort to select the best | : : ‘that his ancestor did thousands of out of the ideas that have been pre- sented and developed and keep them, as regular features of shoe construc- tion? With all the changing there has been a good bit of genuine improve- ment. Why not keep these improve- ments? Why not take the valuable ideas that were introduced as novel- ties, and make them the regular things? There was a time when “rights” and “lefts” in children’s shoes were a nov- elty. went into a store for a pair of children’s shoes had to specially request that the new right and lefts be brought forth for a fitting. But it is a long time since this method of making children’s shoes became the regular thing. No- body thinks of anything else now. The customer who Perhaps there has been nothing of- fered within the past year two that is so radical a change as this amounted to, in the matter of shoe construction. Nevertheless some good things have been brought forward. Why not look the field over and pick out these good ideas and keep them? or For example, men’s shoes have sold well with somewhat higher heels and with good arches. Now, the matter of height of heels is one which should be considered conservatively, but why not retain the better arches, for all men’s shoes, matter what the height of the heel? We believe thai a large proportion of shoes, taking the market straight through and including all kinds in a general summing up, have been made too flat. Some of them are made so flat that the proper lacing of either a bal or blucher brings a crushing pressure on the top of the foot. This un- doubtedly helps to accentuate a tend- ency toward flat foot, or breaking down of the arch of the foot, a com- mon ailment. It is not hard to find, in illustra tions of samples of a few years back, men’s shoes that apparently were built with the idea of having the sole as flat as possible, so that the effect on the sole of the foot would be no men’s somewhat similar to that of walking barefooted on a smooth floor or pav- ing. The trougle with this idea is that the human foot was not constructed for use on any such surface. Our ancestors, before the days when shoes were worn at all, walked on soft ground or turf, or the mold of the forest, or the sand of the shore, all of these being yielding mediums that conform under pressure to the shape of the bottom of the foot. A bare- footed boy or man leaves about the same kind of a track on soft ground years ago. Instead of his entire weight being supported by the heel and ball of the foot, the entire sur- face of the arch bore part of the bur- den, and his toes also did their share. The arch of the foot ought to have the same chance when clad in a shoe. The bottom of the shoe should be so shaped that a portion of the pressure would be distributed over the middle part, and the foot not compelled to be entirely a bridge sustained by the two piers, the heel and and ball. Another point with reference to men’s shoes is better designed heels, with a reasonable, not extreme, for- ward pitch, and length enough to keep the arch from flattening out. A great many heels of men’s shoes would be better if they had more pitch and more length, no matter what the height might be. In women’s shoes, the wood has been so thrown in lasts as to give a better distribution of the weight in the forward part. This has been es- pecially true of improved pump lasts, and the betterment was so marke: that the same feature has to some ex- tent been incorporated in lasts for ox- fords and high cuts. Another idea in women’s shoes is the waist-line adjustment, much more elastic in its variations than the one- evelet eclipse tie or the two or three button oxford. It gives the desired low effect of the pump, but at the same time gives the shoe a proper grip across the foot. In children’s and misses’ shoes there has developed a better grading of the toes, from the broad, nature- shaped toes in the children’s sizes up to the narrower, foot-supporting “growing girls’” and misses’ sizes. This has been a big improvement, and the modern growing girls’ shoes with- out doubt will become as generally recognized a form as is the wide-toed children’s shoe. Why shouldn't the best of the fea tures mentioned be retained as funda- mental principles in the making of the class of shoes represented? They should be, without doubt. All men's shoes should have a good arch spring and well pitched heels extending for- ward at least 1-4 inch further on the inner side than many are now being made. The spread of the foot should be properly cared for in all lasts for women’s shoes; and the gap that for a long time existed between the chil- dren’s shoes and the misses’ sizes should be properly bridged over. These improvements can be re- tained, if both manufacturers and dealers will co-operate in their reten- tion. The dealer can have a strong influence if he will exert it. He can call for these specifications. His wants will be supplied if he does call. —-Boot and Shoe Recorder. 2s? —_—__—_ Fitting Children’s Shoes. In no art of his work does the re- tail shoe salesman need more self-re- liance to proceed solely on his own responsibility, guided by experience, than in fitting children’s shoes. Are you aware that fitting children’s shoes is based entirely on self-reliance? Why? The salesman must be both judge and jury in this case. This is true in fitting all sizes, from the cack to the misses’ size. The foot alone offers a guide, since scarcely any dependence can be placed on statements made by the child. All the lines of the foot, therefore, must be carefully studied and the judgment of the salesman ex- ercised accordingly. Likewise the per- son accompanying the child, whether parent or friend, is of but little as- sistance. A child sometimes appears to be in a half-hypnotized state; the sales- man may ask, “Does that pinch your foot?” and the youngster will say, “No,” although the shoe is gripping his foot like a vise. His sensations are not to be depended upon. Again, he (or she) may take a fancy to a cer- tain shoe, which pleases the eye, but is not well suited to the foot. Then all questions as to its comfort are ea- gerly answered in the affirmative, re- gardless of facts. Even at the best, a child has not enough judgment to decide how a shoe will-feel after it settles down to its regular daily job of supporting and encasing the pedal extremities of his active young body. His experi- ence is too brief. The salesman must interpose his own knowledge of hun- dreds or thousands of other young feet, and do the deciding. Every salesman can recall requests to “give the child a large, roomy, comfortable shoe,” the idea of the customer apparently being that, as the foot is supposed to be growing, allowance should be made in the size of the shoe accordingly. Of course this, in most cases, is a mistake, since the evils of poorly fit- ted shoes are suffered by the child, as well as by the grown person. A sloppy-fitting shoe will result in an awkward and ungainly movement of the child when walking. This is brought about because the foot slips in the shoe, which does not give the necessary purchase, and does not support the foot in walking. Likewise a too large shoe is apt to cause the child to stumble in an awkward man- ner, since it can not easily pick up its feet. Again, a large shoe will wrinkle, re- sulting in blisters and irritations of the feet. The injurious result of this will be that the child will not walk so mcch as it should. Even worse than this is the shoe that is too small, resulting in corns or cramped toes. This again results in the child not walking enough. Lack of exercise for the feet is claimed by specialists to be particularly injurious to the growing child. The conclusion is inevitable that the fitting of children’s shoes is of vital importance. Careful study is necessary on the part of salesmen in shoe stores and department stores. A number of large stores in the coun- try are noted for having experienced salesmen in fitting children’s shoes alone. This, of course, is a profita- ble idea, since careful parents are drawn to such stores, having confi- dence that their children’s feet will be properly cared for. Even in the smaller stores there should be at least one salesman who is thoroughly informed and experi- enced in this line of work. Outside of the ‘children’s trade thus created, the presence of parents will naturally lead to a large business in shoes for grown-up persons. ——_»--.—___ New Rubbers With New Shoes. One shoe dealer who was congrat- ulating himself upon the small num- her of his dissatisfied patrons reveal- el the reasons for his success in han- dling this season’s rubber trade and his system is divulged for the bene- nit of others in the trade. “Away back in September, when I frst noted a call for fall shoes, I pre- pared several signs for display in my department,” he said. “The signs read, ‘Get Your Fall Shoes Fitted With Overshoes for the Wintry Weather That Is Coming.’ The advice was timely and it certainly worked like a charm toward the desired end. OQecasionally I noticed that a sales- man would be hurried or a bit neg- ligent in waiting on a customer with high shoes, but the sign was on the job, for a score or more of times we were requested, ‘While you are about it you might as well fit those fall shoes with overshoes before the pack- aze comes to my house.’ ” By placing his premonitory signs this dealer used an idea that not only developed a big rubber trade for him in the early fall season but also re- lieved him of a number of complaints from customers who were unable to get overshoes sent out by special de- livery on the instant that it rained or snowed. In drawing up an estimate of his 1910 rubber trade he thought that seven out of every ten pairs of overshues were sold as a result of the advice handed to the public through the medium of the rubber signs dis- played in his department. —_2+2____ A quick way to remove the taint from other people’s money is to get your own hands on it. —— 2-2 —___ An honest man can not help feel- ing restless when his bills are un- settled, February 1, 1911 | MICHIGAN TRADESMAN 17 lCushion Shoes Are In Demand Cushion shoes are in demand and it is a good trade to cultivate because it means the best kind of shoe customers, who will become your regular patrons because accustomed to wearing one certain brand. Mayer **Yerma’’ Cushion Shoes are meeting and satisfying this demand better than any other cushion shoe because they are constructed on an entirely new. better and different principle. The cushion soles of the ““Yerma’’ Cushion Shoe are sewed in, which holds them firmly and prevents their slipping or bunching. Besides the cushion sole feature, ““Yerma’’ Cushion Shoes contain first quality stock and are constructed on correct, stylish lasts. They are made for men or women in a splendid variety of styles to meet every demand. Dealers who realize the big possibilities in a cushion shoe business will cash in big—and those who get the best cushion shoe first, like the ‘‘Yerma,’’ will have no costly experiments. | If you do not handle a cushion shoe, go after this trade earnestly. Put in Mayer “Yerma’” Shoes. They are well known and easy to sell because they are extensively advertised. Write for proposition. F. MAYER BOOT & SHOE COMPANY Milwaukee, Wis. Largest Manufacturers of Full Vamp Shoes in the World MICHIGAN TRADESMAN February 1, 1911 ie c a t Shoes with an estab- lished reputation, a repu- wn : a tation that means quick Kind of Store Policy That Is Sure to| many friends he is supposed to “con- sales, fair profits and the aad Make Trouble. trol,’ he must go if he can not work continued patronage of A little boy once observed that in|in harmony with the store policy. h ia hy a certain clothing store advertise-| One thing which a good many those who Duy. ment, just under the firm name, he|stores announce as their policy is > always found this line: “One price | “satisfaction or your money back.” Why: to all.” There are a dozen different ways of a : Wat oes that mean?” the boy (CMttyine gat that policy. Because they are made in just the kinds of leather asked his father. The modern way of carrying out}} and styles of lasts that your particular trade demands, “That means that you could go the ve 7 TaccuiEe a ae Si and of a quality that is bound to satisfy. to that store and buy goods just as — _ asides 4 Cheanty oc if L went slong with you.” |™ar” * Met coanected with & big Whether your customer be teamster, mechanic, Ge ee © Obie store sai e ly the . , replied the father. ee Soe oe ee salle? farmer or professional man, there’s a Rouge Rex Welt Pile dis faey do Ghat way?” wa writer: “We carry out the policy of : : ne at way? WAS] _Atisiaction or money back to the|| Shoe made to meet his peculiar needs. ed. af _ Phat is the sor piliey,” epi oO eee er eet A card will bring our salesman with a complete ie ckke customer of ours brings back goods, li f : oa as ic te Halle bow an and asks for money back, he always ine o samples. Write us today. us : oe eee . i -itho >» slightes S- his father went to the store to buy | 2°"* i csanoge os ak — an overcoat. The proprietor said the 2 sae ren tee ae — ° h best they wanted cost 400 The meant OS CO eee H ~ i C said it was cota Perea he could af-|° his “__ _ * a - ay irt rause ompany ford, and was starting to go out. “I Aone oe i Hide to Shoe will make it $18 to you,” said the | ™° ae ee Cee er eied ae Tanners and Shoe Manufacturers storekeeper. “No—give you $15,” said big chy Ok Chicago ar one which ; “ the man. “Split the difference whe absolutely depend upon.” Grand Rapids, Mich. you, and call it $16.50,” said the store If 7 adopt a cash policy, stick “tien Hatt cleht” said dhe tan (°° ™ If you adopt a policy of han- - ‘wank oe ee ‘| dling cheap goods, and goods for When they got outside the boy middle class trade, stick to it. it 7 O%, sth in ttc father, “1 tnuebt wos hard enough to make the public be- told me once that that store charged only price, and that everybody could buy for the same price.” _ “Oh, well, that is its policy, but then, they don’t follow it,” replied the father. There have a policy just about like this. They announce their advertisements and when it really gets too mixed the pro- prietor himself steps in and does as he pleases. That is the which makes trouble, tent among the clerks and employes. makes everybody connected with the coneern feel that he is playing askin game, and which sooner or later will one are too many stores which one thing in much up, kind of store policy breeds discon- convince the public of the same thing. A store with a policy like that is without without a rudderless ship. One of the big features of the modern store is the adoption of a policy, and then sticking to that pol- icy through thick and thin. The policy is decided by the own- er of the store. Then it must be clearly explained to every clerk, and every clerk and other person con- nected with the sfore must work for the promotion of that policy. The man who can not work in harmony with the policy of the store must be required to go elsewhere. No matter how good a salesman he is, or how off than a policy at all. A policy at all is any any worse store store lieve your advertised statements. without having any wobbling in what you advertise and what you do. The merchant who makes it his broad, fundamental policy to always deal squarely with the public; to treat the public like intelligent hu- man to take the public his confidence, and give them truth in such form that they know it is the truth, is the is building his business nent : into the may beings, who perma- one for success. ——_+-2-2—-— Store Rules. Cards bearing the following of Business Etiquette” were uted by one big clothing firm their clerks: Do not chew gum tomer. It looks bad. Entertain your friends during business hours. Use the telephone at your place of employment for business only. Be well dressed and groomed. “Rules distrib- to all before a cus- after, not Make a good first impression on the customer. Show what a customer calls for, and then, if advisable, substitute. Sell a substitute when you do not have what a customer wants. Look pleasant even if it hurts. Avoid brusque assertions; suggest, always suggest. Get a customer’s point of view. Address customer by name if pos- sible. There is a way of refusing a re- quest which makes a friend, and of | A shoe that stands in a class by itself. Often imitated but never equaled. A shoe that for more than thirty years has given satisfaction to thousands upon thousands of men where the conditions of wear were unusually severe. Rindge, Kalmbach, Logie & Co., Ltd. Grand Rapids, Mich. Hard Pan —— sae | ss February 1, 1911 MICHIGAN TRADESMAN in amernunccioeiae eae 19 granting a request which makes an enemy. Remember this. ———_« «2. ___ The Sensational Advertisement. An advertisement written to create a sensation usually has its greatest sensation in the one who writes it. Such advertisements are read with a goodly degree of suspicion and re- garded by the public as more or less of a joke. The concern which has made a failure, whose methods and policy have been weighed and found wanting, usually resorts to the sen- sational style, if any advertising at all is attempted. Such a concern feels that something must be done, the boat is going down and the most sensational thing possible is prepar- ed, mistaken for real advertising and thrown out as a life-saver. The fol- lowing are some excerpts selected from such advertising: “Tremendous slaughter,” “sensational bargains nev- er before heard of,” “terrible mas- sacre,’ “grand and wholesale slaugh- ter,” “ruthless massacre,’ “marvelous sacrifice,” “mighty price-wrecking event,” the most sensational and wholesale massacre in the history of time” and “the most daring attack on prices ever attempted.” The sensational advertisement does not make for permanency. It does not lay any plans for the future. It does not carry any conviction, because its words do not convey truth. The sen- sational advertisement says nothing of a sound business policy through the nature of its working and infor- mation. The sensational advertise- ment is not sincere and inspires no confidence. The sensational adver. tisement is not a preparation, but the work of a drowning man who has tried and for some reason has fail- ed. He may not have failed actually at business, but he has failed miser- ably at advertising. The sensational advertisement is simply an admission of weakness which the public will accept at its face value and the consequences are permanent injury. If the sensational advertisement brings a crowd, the crowd is suspicious and comes pfe- pared for trouble. No advertisement at all is much more to be desired than a sensational one. a For the Ambitious Clerk. The time is not so far distant when the public considered that anybody possessing average sense could sell metchandise. To be a_ shopkeeper was to be on a plane somewhat low- er than the professions, and but one or two grades above the laborer. These were the days when goods sold simply because people came to buy, and there was very little “retail mer- chandising.” To-day this is all chang- ed, and all classes realize that the real essential in trade is reaching the pub- lic. The manufacturer may make ex- ceHent goods, but they will not sell by themselves. It is found that man- ufacturing has but one _ problem, while merchandising has its hundred. The public which has become so cos- mopolitan makes general retailing a complex art. Every clerk solves daily many individual conditions that ef- fect the sale of the article to meet the needs of the buyer. When we realize the importance of merchandising, young men become more content to be retail salesmen, for eventually they will become mer- chants themselves if they cultivate the art of selling, trimming windows, writing newspaper displays and circu- lars, studying the arrangement of stores, policies of sales and credits and the many other details of the modern store which are very little understood by those outside of the merchandising field, but which make positive success if conducted along a thorough and scientific system. There are merchants whose love of work and analysis of human nature and sales system has made their store landmarks of progress.— Boot and Shoe. Recorder. ——_>-.-——— “Nothing Higher Here.” How do you know there is not “anything higher here?” You put a condition right on yourself to start with; you do things in a half-heart ed way, thinking you are as high as you will ever be. How do you know but the employ- er on the next street has his ey2 on you? How do you know but the man you are working for has something else in view?—something bigger that will call for a man that is looking and working for “something higher.” No matter how small or how big the store, no matter how many boss- es or how much apparent talent these bosses display, do your part as though you were the next in line. If you do not prove the next in line it is because the judgment of the prin- cipal about your fitness for that par- ticular job at that particular time and your own judgment do not coincide. Whatever you do, stop thinking there is “nothing higher.” When you make up your mind to no advance- ment—-there will be none. When you settle down to humdrum conditions you go back. No employer wants a back number for a manager or an executive. Stick; dig; hope; learn: laugh. E. W. Sweeney. A The Road To Wage Success. Boys, when you hit the boss for a raise in pay forget that reason of another year with the house; show him the new work you have done; show him the new customers you have won. Don’t ask for a raise like a cuckoo clock, right on the hour. Tf you are worth more money to-day ask for it to-day, and if you have failed to make yourself more valua- ble from a cash standpoint keep your trap closed, even if vou have been | with the old man another year. It is} easy to duce it. raise pay, Expenses swell as but hard to re-| ea easiy | as the mumps, and reductions are as} hard to make as pickles are to swa!-| jow during that painful period. The | man who asks for an advance only when he knows absolutely that he ' is worth it never worries much about | salary. Employers are more anxious to raise salaries employes are to receive. clusions are drawn from experience and observation. Tron Age-Hardware. Think them over.— | generally | than | These con-| Our Bertsch Shoe During 1910 Replaced a Lot of High Priced Lines in Many a Store Indications already point to a record breaking year during rgrr. Dealers are recognizing them as the thoroughly honest shoe. They know that when a pair is sold it means a customer satisfied and that he will be back for an- other pair when next he needs footwear. Our salesmen will show you the new lasts when they call or a card will bring samples. They Wear Like Iron Herold-Bertsch Shoe Co. Grand Rapids, Mich. The Fifty-fourth You have been reading about the Citizens Telephone Company’s dividends in these columns. More tham 3.coc checks for dividends will be sent out of the office on Friday night next, the twentieth. These checks go with wsfaz/ing regularity, Be sure to get one next time. Write to or m- quire of the secretary of the company, Grand Rapids. Our Trade-Mark Relrability Means if Honesty A No. One . SQ &S GZ and Quality S BIG. Co e_ - Consumers = SUN- BEAM— Confidence TRADE -MAarRK We sell a full line of JN-BEAM” Goods orse Bilan- kets, Plush Robes, Fur ton Fur Overcoats, Fu Overcoats, Oiled er ng, Cravenette a Coats, 5 Coats, Trunks, Suit Cases, Bags, Gloves and Mittens We are also manufacturers of Harness and jobbers of Vehicles, Imp Write for Catalogue A Brown & Sehler Co. Grand Rapids, Mich. 20 MICHIGAN TRADESMAN February 1, 1911 BACK NUMBER TAX LAWS. Present System of Taxation Is Some- thing Fierce. Written for the Tradesman. If the members of the State Leg- islature make any pretension to earn- ing their money this winter, they ought to do something for our gen- eral tax laws, which certainly need changing. In an able paper read before the Grand Rapids Credit Men’s Associa- tion (see Tradesman of Nov. 9, 1910) our Attorney General, Franz C. Kuhn, intimates plainly that our sys- tem of taxation is not “new, approv- ed antl up-to-date.” This is putting the case mildly. Using the terse, expressive language of the street, our tax laws may be decribed as ‘ thing fierce.” ‘some- Three chief difficulties stand in the way of our having a just and equita- ble system of taxation. These are: 1. The huge general difficulty aris- ing from the diversified forms in which property is held, which, togeth- er with the “cussedness” of human nature, ever civilization made taxes necessary, rendered it im- possible to devise any scheme of tax- ation that does not bear specially hard upon some persons and some prop- erty. has, since 2. The fact is our legislators are not a body of tax experts, nor do we have any right to expect that men coming from various callings, with no special training along this line, should be tax experts. The average member who goes to Lansing to make laws for us, has only the knowledge of our own State system that he has learn- ed through his own experience as a taxpayer and possibly as an assess- ing officer, and his general observa- tion of local conditions with respect to taxes. Of tax systems prevailing elsewhere he has only vague ideas. As to any proposed change in the existing laws, he is apt to vote for or against it according as he thinks the measure likely to be received with favor or the reverse by a majority of his constituents. 3. The difficulty in the way of inaugurating a radically better sys- tem is that we, the people, are not educated up to the point of de siring it, and if, by some happy in- spiration, our lawmakers = shouid frame for us laws as nearly perfect as the latest and best knowledge on the subject of taxation could dictate —we might look with disfavor on the very innovations that, in_ the long run, would prove most benefic- ial, and demand their speedy _ re- peal. We cannot expect to have our tax laws made just right this winter, or, indeed, for several winters to comc: but the difficulties just recited, which stand in the tax system ideally perfect, need not stand as insuperable obstacles to making certain changes which would rid our present system of some of its grosser absurdities. So manifest and so palpable are some of these absurdities, that however doubtful we may feel as to the ability of our legis lators to handle the subject of taxa- tion with entire wisdom, we may set way of our having a them going without apprehension, taking refuge in the cheerful thought so aptly expressed in the language of our Pennsylvania friends, that, what- ever they may do, we are not liable to “worse” ourselves. One fundamental weakness of our tax system, perhaps the fundamental weakness, is the fact that our man- ner of taking assessment is such that by it local interest inevitably is ar- rayed against county and State inter- est. It is each township against every other township and all the other townships in the county com- bined, as to county taxes; it is each county against every other county and all the other counties in the State combined, as to State taxes. Each county wants to carry the smallest possible share of State taxes: each township the smallest possible share of county and State taxes. So each division represents itself to be as poor as possible. It is true that equalization between the different townships and the dif- ferent counties is not based entirely upon the valuations totaled in the as- sessment rolls, but by an estimated proportioning of relative assessable wealth. The feeling is very strong that the valuation as shown on the assessment rolls has much to do with it, and hence has arisen what may be termed the great slogan of ment, “The roll must be kept down.” From the conviction that local self- interest is subserved hy adherence to this principle arises the very general and widesprad practice of under-val- uation, whence come a great train of almost incredible equalities. assess- omissions and in- The constitution and statutes of this State always have, I _ believe, made assessment at full cash value mandatory. In our tax laws the as- sessment of all kinds of property at full cash value is emphasized and re- iterated. Severe penalty attaches to the assessing officer who does other- wise. Yet the fact remains that on very many assessment rolls through- out the State the major part of the property is listed at far below true cash value. This condition of things extends back so far that the mind of man remembereth not to. the trary. We like to think of those old-tim- ers of the 40’s and 50’s as men stai- wart in mind and morals, of stauchest integrity, each one of the type de- scribed by the Psalmist as “he that sweareth to his own hurt and chang eth not.’ Our imagination clothes every one of them with such a halo of virtue that it seems inconceivable that anything so base and dishonor able as falsification on an assessment roll in regard to the known value of property ever could have taken place in those good old days. Yet, and yet, the old-timers almost to a man brave- ly kept down their rolls. con- At the present day making the low est assessment possible is popularly regarded as the chief duty of the as- sessing officer. Venial shortcomings will readily be forgiven him, but not the mortal offense, the unpardonable sin of making a roll that will bring more fhan the smallest possible share of county and State taxes upon his township, city or ward. So each spring we have the strange spectacle of a great number of su- pervisors and assessors scattered throughout the State, officers of the law charged with the initial process of the collection of taxes—taxes which are the very foundation upon which our whole structure of govern- ment rests—and these official them- selves, in a very great number of cases, acting as respects the valuation of property, in open, rank and often self-confessed violation of the law. Having represented upon their rolls as well as they can with inarticulate digits the utter poverty and destitu- tion of their respective wards and townships, the assessing officers pass in their rolls to the various ‘boards of review. A board of review may do a little tinkering with the roll, in- creasing one valuation a trifle, de- creasing another a like amount, but the average board of review is weil grounded in the fundamental princi- ple of assessing, and is careful not to do anything so unworthy of its high calling as really to raise a roll to any material extent. If they were to do anything of that sort the members might better be prepared to move out of the community. - From the local board of review the roll passes next to the county board of supervisors acting as a board of equalization. Here each supervisor contends doughtily for the indigence of his constituency. Taking ordinary assessment figures for it, an uninitiated person might suppose that real estate were undergo- ing a terrible slump. Fat farms, the pride of their owners and the cyno- sures of covetous city eyes, are as- sessed at values which represent about the actual selling price of good marsh or cut-over timberland. Neat, comfortable, roomy village and city homes, equipped with modern con- veniences, are set down at the pricc of mere hovels. This situation is not confined to our State alone. A like system of assess- ment prevails in many others. Note some advertisement of a bond issue of a county in the West or in the South. Assessed valuation of county, so many million; real valuation, so many million (a much higher figure). How can these things be when as- sessing officers are all sworn to fol- low the law, and the law admits no cther basis than that of full cash value? Assessing officers probably are not dishonest more than other peo- ple, but they are working under a pernicious system. AJ] manner of pressure is exerted upon them, and they are made to feel that in order to do a great right they must be will- ing to do a little wrong, the great right being to keep to a minimum the county and State tax of their constit- uents. So local patriotism and a de- sire to hold his official job and other noble feelings swell up within the as- sessing officer, and he decides to do the little wrong and, so far as in him lies, under-assesses the property of his district. In a sense there is some practical ethical justification for his doing as he does. He knows that probably the assessors of all the districts neigh- boring to his own are doing the same. It is like a standing army. No na- tion dares to dispense with it so long as the surrounding nations keep theirs. I am sure that the great majority of assessing officers would greatly prefer to assess at true value if only they dared do it, for every honest and intelligent man among them knows that there is no other just standard of valuation than the actual cash value. Some years ago, in the early days of the Board of State Tax Commissioners, cne of the officials of that Board made public his opin- ion that real estate throughout the State was greatly under-assessed. His estimate was based on assessed values as shown on tax rolls and actual val- ues of the same pieces of property as shown by the records of sales. In the tax laws of the State there 15 mention of a court decision regarding one township in which real estate wa; found to be assessed at only 25 per cent. of its cash value. Doubtless the percentage varies in different localities owing to local cus- toms and circumstances. The situa- tion might be expressed by _ para- phrasing a well known quotation from Scripture and saying that some assessment rolls run 30 per cent. some 60 per cent. and some (where the Poard of State Tax Commission- ers has paid a recent visit) at 100 per cent. of the true cash value. A city in Northern Michigan was reassessed this last summer by the State Tax Commissioners and_ the valuation raised from $3,000,000 to $7,000,000. (The figures I give as | have heard them. They are not of- ficial, but I believe them to be sub- stantially correct.) Some humorous situations were revealed. One of these I will give as popularly reported: A very handsome modern house, which, with its furnishings, was believed to have cost fully $60,000, previously had been assessed at $12,000. The neigh- bors had considered this figure as rel- atively too low. The reasoning of the owner why the valuation of this particular property should be kept down was unique: Jf it were assess- ed at anything like its true value he did not see how his wife ever could pay the taxes on it if anything should happen to him. Why he had not con- sidered this possible predicament of his poor lady before he built such a house is not explained. The Tax Commissioners evidently decided to take the awful risk and raised the val- uation. For the benefit of tender hearted and apprehensive readers I will say that so far as learned noth- ing specially adverse has as yet hap- pened to him. Ella M. Rogers. —_—_+s 2a Notice how excellently things indi- cate the composition and structure of success when one allows his under- standing to lead him from that which is, to that which may be. Edward Miller, Jr. ——_-+-e—_—_. When a man loafs he just loafs; when a woman loafs she does fancy work. ot 2 or MICHIGAN TRADESMAN Zi ae . Manufactured “Ina U nder Class by Sanitary Itself” : Conditions Made in | Five Sizes G. J. Johnson 1 Cigar Co. & Makers ~ Grand Rapids, Mich. 22 MICHIGAN TRADESMAN February 1, 1911 a Tn — _— ~ = WINDOWaND INTERIOR Window Dressing Puts Money Into Grocer’s Till. It is taken for granted that every grocery store has a show but the amount of money it will put in the till during the year depends wholly upon the grocer who owns it. window, The reason why some show windows pay better profits than others lies in the fact that they have had better care and also to a great extent in the amount of work put into the preparation of the display, although not every window that has care is deserving of praise. The fact that so many grocers’ show windows are deserving of criticism from a_ busi- ness point of view is most deplora- ble in this age of active competition. The average person of to-day is coming to know that window displays as well as advertising have a real value to the one buying goods as well as to the one selling. Years ago window displays and store advertis ing were’ very negligible things. Window display consisted of the ar- rangement of a few articles in the show window, but very little atten- tion was paid as to whether they were seasonable and what the peo- ple wanted at that season of the vear. It is different now as the dis- play of goods and advertising is as ~ j much a part of the store service as | any phase of storekeeping and there are merchants who would just as soon try running a store without a delivery system or clerks as to try and do without advertising dow displays. Women have learned and _= are learning that the store which adver- tises and has the best window dis- plays is the place to get real bar- gains, and only when it is absolutely necessary do they go to the store that does not have good displays and does not advertise. Women have aiso learned that the stores that show their goods and advertise them sell so much more that it enables them or win to sell at prices below those of the | stores that do nect do either, or of which the proprietor says he can not afford to spend money in making his | show windows attractive or in buying | -advertising space. The average merchant of the large city considers the value of the show | window nearly as much as advertis- ing and the department stores spend large sums of money keeping their windows in perfect condition. It is just as important to have your windows cleaned, both inside and out. as it is to have a display; the results can not be so great from a display that has been put in in a show win- dow without the window’s being thoroughly cleaned, but how often this is the case, especially in the small towns where the store is too small to have a janitor. This, how- ever, should make no difference as the window should be cleaned every time the display is changed at least; nothing looks worse than to have a window that is all streaked with dirt, so that the display, no matter how nice, can not be seen at its best. This is another reason why some erocers do not get better results from their show windows. Another reason why some _ show windows do not put more money in- to the till lies in the fact that in pre- paring the window it has been done without spending any money, or that has been the one obiect kept in view. It may be admitted that it would not be good policy for the erocer of the small town to spend much money on his windows, or try and put in a display like the large city store, but it is also just as bad a policy to try and make a window displav without spending a cent, al- though there are times when _ this can he done. But when it does need some little thing to make the dis- play more attractive, it is good pol- icv to get it: in most cases it will |pay for itself many times. A young man who has been clerk- ing in the leading store in a town cf jabout 1,200 tells the following ex- iperience: “I have been getting up the window displays and advertising of the store I clerk in for some time. |but in doing so I am held back by ithe proprietor in a great many |things. No matter if it is only.a few cents that is needed to improve the display, he wants it done without it jand then he says the results are not iso good as they should be. This is also true about advertising: I will |get up some good idea and then jwhen he figures what it would cost ‘to print and mail he will turn it | down.” How often you see this the case. |Some merchant will have a clerk who will take enough interest in the busi- ;ness to try and make a window dis- play, but instead of the merchant en- |couraging him and getting the little ithings that are absolutely needed, he | will not let him have them and in this way he blights the prospects of some bright clerk who might some day be \able to put in a display in any store. Grocers who do not care to try and |keep their windows in shape them- \selves or who have not the time ‘should appreciate the clerk who will take enough interest in his store to jtry and do it and if there is any- thing that the grocer can do to help this clerk along he should do it. You will never find peace in life by hiding from your neighbors. MUNICIPAL BONDS To yield From 4% to 514% E. B. CADWELL & COMPANY BANKERS Penobscot Bldg. Detroit, Mich. The Diamond Match Company PRICE LIST BIRD’S-EYE. Safety Heads. Protected Tips. 5 size —5 boxes in package, 20 npackoaest incase, per case 20 gr. lots..............--..-...-----. $3. Lesser Quenities.. 2200 oc BLACK DIASIOND. 5 size—s boxesin package, 20 packages in case, per ORSe aber tots 2 ee 35 Zesber qpgneiiies 6.666 o. es. $3.50 BULL’S-EYE. 1 size—1o boxes in package, 36 packages (360 — in 24% gr. case, per case 20 gr. lot.......... $2.35 Diekeer (iamigiee $2 SWIFT & COURTNEY. 5 size —Black and white heads, double dip, 12 boxes in package, 12 packages (144 boxes) in 5 gross cae, per cas: 20 pr. lots -... -... 2... Resaer quencies. ee $4. 00 BARBER’S RED DIAMOND. 2 size—In slide box, 1 doz boxes in package, 144 boxes in 2 gr. case, per case in 20 gr. lots.. $1.60 Diesser quaniitees,.- 2.5605 $1.70 BLACK AND WHITE. 2 size—1 doz boxes in package, 12 er in 2 gr case, per case in 20 gr. lots.. = Besser Guantees. 3. $1 90 THE GROCER’S MATCH. 2 size—Grocers 6 gr. S boxes in package, 54 pack- ages in 6 gross case, per casein 20 gr. lots. .$5.06 Besser Quanuues.. 26 $5.25 Grocers 41-6 gr. 3 box package, 100 packages in 4 1-6 gr, case, per case in 20 gr. lots....... $3.50 (lesser tymantiGes.. 500k $3.65 ANCHOR PARLOR IIATCHES. 2 size—In slide box, 1 doz in package, 144 boxes in two gross case in 20 gr. lots............... $1. Lesser quantities............... ieee cece ce cas $1.50 BEST AND CHEAPEST PARLOR MATCHES. 2 size—In slide box, 1 _ inpackage, 144 boxes in 2 gr. case, in 20 gr. 1 Desser quantities. 8 $1. 70 3 size—In slide box, 1 doz. in Pe 144 boxes in 2 OF. Case, 10:20 FF 10ts. 8 2.40 Decser @uantities. 2... oe ccc a $2.55 SEARCH-LIGHT PARLOR IMATCH. 5 size—In slide box, 1 doz in package, 12 ener = in ser eese, in 20 94 lots... sk, Diencer quantities 200 UNCLE SAM. 2 size—Parlor Matches, handsome box and package; red, white and blue heads, 3 boxes in dat pack- ages, 100 packages(300 boxes)in 4 1-6 gr. case, per cane in 20 pr. tots. $3.35 Euesser quantities... 060 $3.6f SAFETY [IATCHES. Light only on box. Red Tap Safety—o size—1 doz. boxes in package 60 packages (720 boxes) in 5 gr. case, per case Pers Eessee quantities... et $2.75 Aluminum Safety, Aluminum Size—: doz, boxes in package, 60 Erceresy 20 boxes) in 5 gr. case, per case in 20 —* lots 1. Lesser quantities _. : Kent State Bank Main Office Fountain St. Facing Monroe Capital - - - Surplus and Profits - Deposits 6 Million Dollars $500,000 225,000 HENRY IDEMA - ae President J. A. COVODE - - Vice President J.A.S. VERDIER - - - Cashier 34% Paid on Certificates You cantransact your banking business with us easily by mail. Write us about it if interested. Child, Hulswit & Company BANKERS Municipal and Corporation Bonds City, County, Township, School and Irrigation Issues Special Department Dealing in Bank Stocks and Industrial Securities of Western Michigan. Long Distance Telephones: Citizens 4367 Bell Main 424 Ground Floor Ottawa Street Entrance Michigan Trust Building Grand Rapids Grand Rapids National City Bank Capital $1,000,000 Surplus and Undivided Profits $350,000 Solicits Your Business + Capital re N ATI BANK HE Surplus a larger interest return N21 CANAL STREET Our Savings Certificates Are better than Government Bonds, because they are just as safe and give you . 3%% if left one year. q February 1, 1911 MICHIGAN TRADESMAN The Trade Paper. Toasted Flakes by reading this jour-led agency. It suggests, therefore 3 nade-3p ents wed over Written for the Tradesman. nal and I am selling it in all of my| what an immense business could be ¢ tile chese ac= asuaily om I have just read Chas. L. Philips'|stores, and I can buy them from my | done if enterprising methods wer . "I e Susevie-we we second article on the value of trade|jobber, too—this has great weight | adopted to build up a more extemsi a os iese y periodicals and this leads me to write | with me. |foreign trade im American shoes i aii the following: I have great respect for the job- | Among other things advert : : oon : : What is the use in spending mon-|bers of this country—provided they |the Amsterdam shops are Americ : 1. ey on consumer-advertising when the | have the same feeling toward | styles in toad made clothing. Pra a : retailed will not handle the goods? Mr. Retailer, protect your jobber all the largest thing re — — What is the use in spending thou-|do not forget the favors you received | m the city advertise 2 need Amer 2-Comeni at Amisteriam sands of dollars on newspapers, bil!- boards and other signs and in almost every other news periodical in the country—except the trade journals—- if there has not been anything said directly to the retailer through his trade paper, which is his only au thority concerning trade matters? What is the use in sampling the town and then going to the retailer and telling him—in other words—that he must handle the goods? The retailer sees through schemes as well as other people; he knows the foxy ideas of the advertising agen- cies. The retailer pushes the goods ad- vertised in his trade paper for he knows that it is maintained through this department; he knows that it is impossible to get the knowledge de- sired—for the price—if it were not for the co-operation of the advertiser, the trade paper and the retailer. Co-operation is necessary in this busy world. Let me say to the advertising agen- cies: Now listen, I am one of many thousands of retailers who will not help you if you do not help me. If you want my good will asare- tailer advertise in the trade papers. | will push your goods if you do not use so much energy in trying to force your commodities on me—by your consumer-advertising methods. [ have been “on” to your schemes for many years. You will have to co-operate, not only with the trade papers but with the jobbers as well. We need the jobber and the trade papers—we can not manage our busi- ness successfully without them—and we are going to protect them. You can be an independent con- cern just as well as we can be inde- pendent individuals—but is this good policy? There are a few jobbers who try to be independent—they wish to con- trol things their own way—to these | will say, Get in line and co-operate with our only mediums of protection, the trade papers. Mr. Retailer, listen to me, please: Don’t you be foolish enough to think you are independent, too. You have to stand all of the hard knocks, bear the burdens and work year in and year out for little pay and you should wake up. Write your trade papers and tell them you are with them and any honest concern that will advertise in the trade papers. Tell the next wise guy that comes along that you do not know him and his commodities, nor the quality of them if you have not seen them ad- vertised in your trade papers. We can not afford to take everybody's advice concerning the value of the different lines, but we can trust our trade pa- pers. We learned the value of Kellogg’s through him. Don’t co-operate against | him by getting into the wholesale | business yourself. Try to remember | those years when you needed help and got it. Thousands of you are in my posi tion exactly: When you started in| business you had very little capital and the jobber helped you to keep your head above water. Now you can return the favor if you run him out of busin are you going? [ am still -—twenty-four years we have been| the best of friends. He i four years and I have been helping) to carry him for the re f t ¥. will or heip ess. Which way | sticking to my carried me} st of the time. | We needs me and I need him; we} both have grown and are much than we were suey tous years ago. | Now he can get along without me} and I can get along without him—but I would have to find another jobbe and he would have to find anot thes customer—then what is the use im} my running away from him and go-| ing among strangers? Now, why should I become inter ested in trade papers? Because I am} now enjoying business wisdom and other knowledge that I could not have received through any other me- dium. I owe the trade papers mo than I will be abie to the ideas and benefits incomputable. pay, for I have received are a. <4 ) x ® ¢ 4 v ‘ Mr. Advertiser, spe tising money among our friends and we will make , give them more publicity than you can get in any other way. When we our State phar ten ‘s periodicals that assist us help us? your goods move and bl want or do you Edward Miller, Jr ns American Goods in Holland. A most noticeab sterdam retail enterprises at present is a marked display of American- made wares. Merchants, who in er years gave little attention le feature of Am- sale of American-made goods, now carry considerable quantities in stock and advertise them extensively show. windows. In some lines prac tically all the up-to-date merchants on the principal streets have fine dis- plays of American-made merchan dise. Of these wares perhaps the most widely advertised are American shoes There is hardly a shoe jown-town streets vertise an American stock, e American or uropean styles and patterns. It is also quite noticea that residents here are showing more and more favor for American styles. which will be a great im American shoe trade been built up largely por i loca! distributing warehouse, or centraliz- Manufacture Public Seating Sapna Churches in sureties of 2 tenomriations fesguing md harmonre with cle general schrtectara scheme—from the most ean carved furmttare tor the cathedral * he modest seating of a chape! Schools The fact that we have furuisheda arge maorty of ‘he ory and district schoois throughout “fe conntry. meses TOrTmES for the merits of our school furarture. Excellence of desgn. comstraction acd materials used and moderate prices. win SHeciaitze Ce nM? wea, Z ser: rs ’ adcae =a atet * 3 Lodge Halls tad ong ex alae li a 2 = , aly . hoe = S = LY feet oa : nel a 7 4 YS A or } = S = = 3B wil vel toe tes Winey RUN VN UNNI cpa: Nhe ee sly Commercial Travelers’ Aid Society in Spain. Consul General Henry H. Morgan, Barcelona, Spain, says that on Feb- ruary 1, 1906, a society was formed there to look after industrial and commercial travelers who become ill or die while traveling in or through the city, which has proved of great use, as shown by the fact that indi- vidual travelers and societies who now belong to the Association, that they may be taken care of in case of illness or death, include 29 members of co-operative societies in Spain, 132 Spanish individual correspon- dents, and 33 foreign correspondent societies. The number of members on June 30, 1910, was 3,158 and the num- ber of donators was 501, all of whom pay a monthly contribution, in no case less than $1. The help extended to subscribers comprises the following: In case of sickness, $2 per day for sixty days; burial expenses, $50; in case of death, $50 to $200, according to the length of membership; accidents causing tem- porary invalidity and occurring dur- ing journeys, $100; accidents, out- side traveling, $50; permanent in- validity, $15 per month. Medical ad- vice is given free of charge to the members of the Society and_ their families. During the seven months’ ended May 31, 1910, the amounts paid were as follows: For sickness, $7,958; bur ials and deaths, $5,040; pensions to invalids, $472; life pensions, $243; to- tal, $13,713. Besides the foregoing, there were 725 sick with 2,050 visits at the general consulting department, and 240 sick with 405 visits at the spe- cial consulting department. These visitors were treated free. From the date of its formation to June _ 30, 1910, the visitors calling on the So- ciety for medical treatment numbered 12,113, and from its formation to May 31, 1910, the amounts paid out were as follows: For sickness, $126,- 641; burials and deaths, $55,746: life and invalid pensions, $6,672; total, $189,059. The capital of the Society is $220,000. 2 Be a Booster; Do Not Knock. The following is an extract from the monthly advertising schedule is- sued to the salesmen of the Western Electric Company: Gentlemanly bearing, frank ad- dress, mastery of your subject and enthusiasm, are all so obviously nec- essary that everyone whose line of effort is sales work instinctively ac- quires or seeks to acquire these qual- ifications. Occasionally we see a_ salesman who has developed an exaggerated standard for one or all of these “es- sentials” of salesmanship. It is easy to “overdo” any good thing. We should particularly against that degree of enthusiasm which leads us to draw unfavorable comparisons with our competitors, which might in any way be construed as “knocking the other fellow.” guard There is not one salesman in ten thousand who can institute unfavor- able comparisons, reflecting on the integrity and fair dealing of another dealer or manufacturer, without cre- ating the impression that the other iellow is a formidable competitor, and we fear him. Building up a customer’s list on “prejudice” is “bad business.” Such 2 list will last just so long as you can find a new prospect to humbug—to take the place of the customer who “woke up.” The only customers who last are those secured on a basis of “quality,” “service” and “fair dealing.” You are happily placed in repre- senting a company which can “in- terest” anybody—anywhere—on this, the only solid foundation upon which a constantly growing list of satisfied customers can be built. —_——_>---o Cutting Down Expenses. In the good old days, when com- mercial travelers could afford to clothe themselves in purple and fine linen, the post of the man on the road was not infrequently equivalent to a junior partnership in the busi- ness he represented, but the modern policy of cutting down commissions and traveling expenses is making it so hard to earn a bare living that in a few years’ time, I am afraid, ail good men will have been driven from the ranks and only boys and bound ers will be left. Retailers may re- joice at the prospect of a reduction of the number of salesmen who so- licit their orders, but it will be an evil day for the trader when, in place of ripe experience, mere lads who have barely learned the A, B, C of the business are considered good enough for a traveler’s job. I heard only this week of an old-established firm of manufacturers telling one of their office staff, who had been with them twenty years, that they had no further need for his services unless he cared to go on the road on a com- mission basis plus sixpence a day for expenses. The man declined the gen- erous offer, and he is now represent- ing a rival firm with excellent pros- pects of success——Ironmonger. ————E— The graces of character grow not through special efforts but in ordi- nary duties. Reporter’s Error. “You write of your hero as steal- ing home in the darkness,” said the baseball editor. “Yes,” replied the author. “Well, you ought to know better than that. He couldn’t steal home in the dark. If it were dark enough to be worth noticing the game would have been called.” 139.141 Monrce St Both Phonas GRAND RAPIDS. MICH Ifevery traveler who came to Grand Rapids stopped at Hotel Livingston Grand Rapids, Mich. the outside world would hear pleasant stories about this city’s accommoda- tion. We Want Buckwheat If you have any buckwheat grain to sell either in bag lots or carloads write or wire us. We are always in the market and can Pay you the top price at all times. Watson-Higgins Milling Co. Grand Rapids, Mich. Evidence Is what the man from Mis- souri wanted when he said **SHOW ME.”’’ He was just like the grocer who buys flour—only the gro- cer must protect himself as well as his customers and it is up to his trade to call for a certain brand before he will stock it. “Purity Patent” Flour Is sold under this guarantee: If in amy ome case ‘‘Purity Patent’’ does not give satis- faction in all cases you can return it and we will refund your money and buy your customer a supply of favorite flour. However, a single sack proves our claim abort “Purity Patent’ Hotel Cody Grand Rapids, Mich. A. B. GARDNER, Mgr. Many improvements have been made in this popular hotel. Hot and cold water have been put in all the rooms. Twenty new rooms have been added, many with private bath. ; The lobby has been enlarged and beautified, and the dining room moved to the ground floor. The rates remain the same—$2.00, $2.50 and $3.00. American plan. All meals 50c. A New ’ WEBSTER’S NEW INTERNATIONAL DICTIONARY The Only New unabridged dictionary in many years. Contains the pith and essence of an au- thoritative library. Covers every field of knowledge. An Encyclopedia in a single book. The Only dictionary with the New Di- vided Page. A ‘‘ Stroke of Genius.’’ 400,000 Words Defined. 2700 Pages. 6000 Tlustrations. Cost $400,000, Sa Post yourself on Se this most re- \ markable sin- . 2 AN gle volume. a LN Write for sample Yank, Pages, par- ‘ ticulars Name this " Springfield, Mags., U.S. A. Made by Grand Rapids Grain & Milling Co. 194 Canal St, Grand Rapids, Mich. Are You a Troubled Man? We want to get in touch with grocers who are having trouble in satisfying their flour customers. To such we offer a proposi- tion that will surely be wel- come for its result is not only pleased customers, but a big re- duction of the flour stock as well. Ask us what we do in cases of this kind, and how we have won the approval and patron- age of hundreds of additional dealers recently. The more clearly you state your case, the more accurately we can outline our method of procedure. Write us today! VOIGT MILLING CO. GRAND RAPIDS, MICH. } mm | 6 RESCE avi OS ees se, | February 1, 1911 MICHIGAN TRADESMAN B GONE BEYOND. 17%c; turkeys, 22@26c; ducks, 20@22c; | tpsack Brigade. to Harbor Sorimgs He will reta __. |geese, 14@15c. F. W. ITackson alg ee A _ teie catecwat we the wore for the ox Dr. Reuben M. Streeter’s Useful Life| Beans— Pea, $2.15; red kidney, Geis Bansde coreiene 4 “ Ended. $3; white kidney, $2.75; marrow, eee we ait gt sa ne It will be a matter of profound |$2.50; medium, $2.15. t ' o oe : — Death of ©. E. Waltter sorrow, especially to the older read- Potatoes—40@45c per bu. J. C. Kimball, State Agent Et Srederick Edwar Wither. Sect i ers of the Tradesman, to learn of the Rea & Witzig Superior Register f Mister, tar i th r ertsch | death of Dr. Reuben M. Streeter. ———— 2-2 N ¥. makes his hea asters moan s dead © kad on i better known by the nom de plume, Elgin Butter. Port Huron. health for some time, with { Richard Malcolm Strong. Dr. Street-| Elgin, Ill, Jan. 31—No change has ee es bis ete eo Oo otic mer 1 | ets death oecurred at his residence |been made in the price, last week's) 0 ts ye |, Paired his sense of direction. Mond in Lincoln, Nebraska, Sunday, Janu-|figures remaining in force. There es «| acer be left his bom see ary 29, at the age of 69. seems to be a little better feeling in| 0» 74° accepted 4 351 r sit 2 rug stor © som ) He was New England bred, com- force throughout the trade, and the — _— Stevens & r se. ¥ e the drug stor > ing from the most cultured of the lower range of values is atracting | "4 ye oo ' aoe ’ , old Colonial stock. He was a gradu-|™0Fre attention in a consumptive way J Mi Christense r r sah ad ¢ ate of Brown University and made | there sheik ee mp the Ime. Leavmg the car teaching and literature his life work.|Put this week. Creamery extra | ee See co m foot rection ram He was Principal of Schools in Oil quoted at 25c; packing stock, 12@14c i. £ . t : : c . City, Pa, for seven years, and a ee ee . mage ah ron c through his efficiency and_ literary = 5 ne 8 _ een ee “ | Bush Creek and was dt work was made Doctor of Philoso- ene Bohand na bet ce veen Secretary of the Lansing Jf panies ad T phy by the Pennsylvania State Uni- r r n 1 versity. From Oil City he went to ‘ here he zomg Toledo, Ohio, where he filled the po- Mr ther n sition of Principal of the Central t ear r High School for seven years. Here r Bert r his versatility led to his taking up travelmeg, man trade matters and writing for a local ecretar r trade journal, and through this he zh mre r became acquainted with the Trades- t r man, which early recognized his ex- n gnter ceptional ability. Thus for nearly a SS twenty years his forcible and instruc- — Boys Behind the Counter tive essays have contributed not a coge ~~ ** ee | little to the interest and efficiency of a ' _ this journal. ° ' ' ' , Dr. Streeter met with such success heal ae ‘ as a writer that he gave his entire ge nh r : time to that work for several years. He : a “a4 pe came to Grand Rapids and joined the pig ” office force of the Tradesman about a ad sixteen years ago. He remained sev- : : ’ wales eral years and then, through his con- ioe tinued interest in educational matters, a a he was offered a position in charge ‘ i. : of the literary work of the Military é : Academy at Kearney, Nebrasba. This . : work continued until he was obliged : : to give it up on account of failing health a year or two ago. During this _ time, as our readers know, he con-| fo | 2 = —6lUf CT! 2 tinued his activity and interest inthe " ! Tradesman until the approach of the 7 - : Grim Reaper forced him to lay it ntitiat 4 i a le down. ' . ma : During Dr. Streeter’s residence in ee Poin Grand Rapids he made a wide circle lias aie Pel of acquaintances and friends, espe- v cei ins cially in Episcopal church circles, The Late Dr. Reuben M. Streeter of which denomination he was 4 : ms : “ Bigiae ubeeee (Here Ge id oe ee ee work as a lay reader and in the West |ing that firm from the use of the'C. A., will travel for vit oe : . he had opportunity for more extend word, “Frou Frou,” and from making | States Rol ed work along that line. His activi- | any imitation of that famous biscuit. ....-n46 the Western territ ty, also, in literary church matters The injunction is the wind-up of i . i .. ens and in book authorship has been con. |Jengthy litigation that has been con ee siderable. ducted by Arnoldus, Wijnand & Wil- oo — vee seni — ee = Dr. Streeter leaves a widow at|lem Van Doesberg, of the Nether So , . ee " oT their home in Lincoln and a daugh-|lands, against the local firm. The : ; aia aces i — . dais tees hale ie : ter, Mrs. L. M. Huntington, of Gwan wording of the injunction is very ex ai pie 7. r o 4 ce ' ol atanamo, Cuba. act and does not admit of any loop-j| *",’ a seat / a hole whatever. — ee — aa = : | Butter, Eggs, Poultry, Beans and Po- dealin aiden Peninsula. Mr. W 1as nm making — tatoes at Buffalo. Our Turn. this territor rt st vent : Buffalo, Feb. 1—Creamery, 24 “And have you a regular staff two years an 5 tt “= a 26c: dairy, fresh, 17@20c; rolls, 15@|humorists?” asked occasional contrib- | 'FO™ usiness : " 18c; poor, 12@14c. utor. his old territor a oe a” ee Eggs—Strictly fresh, 25c; cold stor-| “Oh, yes,” replied the editor of tl Traverse City— M n ‘ . age candled, 17@18c. Plumbers’ Bag of Fun. “I always| ‘vo Mas Dee anager meees ' Live Poultry — Fowls, 13@15¢;|,Keep my wits about me.” -an Drug for the past ir a“ A ; chickens, 13@15c; ducks, 17@18c; eS See has accepted a position with tiller : a old cocks, 10@11c: geese, 16@17c; Revenge may be sweet, but it is|& Fuller, wholesal rugersts —_——_-s-———— turkeys, 20@22c. too expensive for any man to indulge | cago, to succeed W rar [ [aim r : low Dressed Poultry—Old cocks, 10@ in who is trying to run a successsul | Manistee, wh r t er c t t e i er lic; fowls, 14@15c; chickens, 14@ ‘retail store. tritory will be from Bent arbor 8 to $16,000 i | MICHIGAN TRADESMAN February 1, 1911 FHF e3 =a 2 ¥F ‘¥ Z ee DRUGS 4x» )RUGGISTS SUNDRIES | = on - ie! Ze =) lz alee = 9 toe We ISO d Michigan Board of Pharmacy. President—Wm. A. Dohany, Detroit. Secretary—Ed. J. Rodgers, Port —— Treasurer—John J. eo bell, Pi Other Members—Will E so; John D. Muir, Grand “Rap ds. “ot Meeting—Grand Rapias, Nov. 15, an : Michigan Retall Druggists’ Association. President—C. A. Bugbee, Traverse City. scar Vice-President—Fred Brundage, uske Second Vice- President—C. H. Jongejan, Grand Rapids. ns Secretary—H. R. McDonald, Traverse asin ateney Riechel, Grand Rap- ids. Executive Committee—W. C. Kirch- gessner, Grand Rapids; R. A. a. Muskegon; D. D. — Fremont; oe Collins, Hart; Michigan State Pharmaceutical Assocla- on. President—E. E. Calkins, Ann Arbor. nine. Vice-President—F. C. Cahow, peneed Vice-President—W. A. Hyslop, Boyne City. ecretary—M. H. Goodale, Battle Creek. Treasurer—Willis Leisenring, Pontiac. Next Meeting—Battle Creek. Grand Rapids Drug Club. President—Wm . Kirchgessner . Vice-President—O. A. nekboner. Secretary—Wm. H. Tibbs. Treasurer—Rolland Clark. Executive Committee—Wm. Chairman; Henry Riechel, Theron ‘orbes. Discovering a New Crop. In Harper’s Robert Kennedy Duncan tells how the great camphor industry has been recently revolutionized by a_ simple discovery. Heretofore the camphor had been extracted from the wood of the tree and its branches, thereby stroying the tree. Dr. Duncan, after visiting Jamaica, found a new method by which the tree is preserved and an annual crop guaranteed. de- “In order to solve these questions I brought back with me to the Uni- versity of Kansas nearly a ton of ma- terial, which worked up to the last ounce. We extracted the best of the camphor and the oil of camphor from the wood of the trunk, branches, the the green leaves, the dry leaves and the dead leaves. and we obtained results which afford- ed us profound astonishment and great joy. Speaking in averages, our results analyzed out as follows: Wood 0.61% Twigs : Green leaves ..2.: we twigs, crude crude camphor 37% crude camphor Dried leaves ...2.52% crude camphor Dead leaves ...1.39% crude camphor “These results are extraordinarily high, owing partly to the fact that erable amount of drying in its long transport from Jamaica to and partly, to the ideal conditions that obtain in Jamaica for the growth of essential oils: but it 1s the proportional amounts to which draw attention. The of the camphor tree contains an insignificant fraction of the camphor contained in the green, dry and dead leaves. is to be correlated with the indisput- able fact, as proved by Mr. Malcolm, Kansas, too, I believe, wood for February Professor | 7 Davis, Hamilton. | land extracted the | consideration. of Jamaica, and others the world over, that the leaves can be harvested reg- ularly without any injury to the tree. These two facts, taken together, place both the huge camphor monopoly of Japan and its synthetic manufacture in Germany and elsewhere in a posi- tion that would be laughable were it not rather pitiful. Both types of or- ganization proceeded on the assump- tion that the centuries-old traditional method of extraction was the only one. In order to continue it the Jap- anese felled only trees fifty years old the es out of In order to carry out this destructive work they ran dead- ly electric wires through the forests drug from wood only, leaving the leave |to keep out the savages, they placed | workers ninety | tive Formosan and $1.99 a day uigiey, xd armed men with every phor workers and they camp of cam- paid these cents a day for a na- for a The price of labor in Ja- shilling a Japanese. maica Ss a day. Now, as (a matter of fact, in a five-year-old tree the mass of its leaves weighs 7.05 per cent. of the total bulk of the tree. The proper method, therefore, without destruction to the tree, is to iregularly harvest its leaves for their i | 1 |excessively large i Costly camphor content. expeditions into savage inte- riors and the total destruction of ma- ture trees are wholly unnecessary.” —_>2____ Seasonable Soda Specialties. Hot Cream Tomato Cocktail—Into a small cooker put one can of any |good brand of tomato soup, one bot- |butter the size of an egg, from the | tle of ounce Snyder’s catsup, one-fourth of cayenne pepper, a piece of and season salt and pepper. Lastly, put with in , one-fourth of an ounce of fluidextract | of celery ito a icharacteristic flavor. seed and bring the mixture The addition of the celery cocktail a boil. the and mix- delicious Strain the gives |ture and it is ready to serve. camphor | Cream Beef Tea — One teaspoon- |ful of liquid extract of beef in a mug 'of hot water: | pepper, iof rich cream. season with salt and stir in a tablespoonful Put a teaspoonful of then | whipped cream on top and serve with | flakes. the material had undergone a consid- | | ounce This | /enough Oyster Juice—Take one fluidounce of fresh juice or liquid from oysters, add a tablespoonful of cream, fill the eight-ounce mug with hot water, add a small piece of butter and season with pepper and salt. Serve with soda crackers. Ginger Clam Broth—One teaspoon- ful of Jamaica ginger, powder, one of cream, one ounce of clam one teaspoonful of butter and hot water to fill eight- juice, an ;ounce mug. Season with celery salt. Chocolate Syrup—One pound best quality chocolate powder, five pounds best powdered sugar, three quarts of water and one-half ounce of vanilla extract. The syrup should be boiled in a copper, agate ware or tin kettle. The water should be poured into the kettle, which should then be placed over a gas, oil or gasoline heater which may bg turned off readily. A coal fire may be used if it is possi- ble to extinguish the heat quickly when desired. When the water has begun to boil the powdered choco- late should be stirred in until it has been dissolved thoroughly. Then the sugar should be added slowly and th: mixture stirred continuously until it is of a moderately thick, creamy con- sistency. When the mixture is boiling well, the heat should be cut off and the vanilla extract added. It is possi- ble, of course, to obtain the chocolate svrup already prepared from the soda fountain supply houses, but this for- mula is given for the benefit of those who desire to make their own syrup. In serving hot chocolate beverages most dispensers find that about one fluidounce of the syrup is all that is required in the usual eight-ounce mug or glass. After the chocolate syrup is poured into the mug boiling water from the hot water urn should be poured thereon almost to the top and the beverage should then be topped with delicious whipped cream. ——~+2>—_—_ Flies and Typhoid. Patients often complain becaus? physicians fail to diagnose the case at sight and they are dissatisfied when the doctor hesitates in his prognosis The public at large desires scientific questions of all kinds, and particular- ly those of a medical nature, ‘to be answered by a direct “yes” or “no.” This trait of human nature _ places many difficulties in the way of medi- cal progress by fixing in the public mind as facts what in reality are oft- en only theories, or, at best, partia! truths. When it was demonstrated in a scientific manner that typhoid fev- er, prevailing in army camps, had been spread by flies, carrying typhoid germs from the open sewers or cess- pools to the kitchen and dining ta- ble, the public jumped to the conclu- sion that flies alone are responsible for typhoid fever. It only on farms, at suburban places and in un sanitary tenement sections large cities, that flies have access to the excreta from typhoid patients, and are thus able to gather the germs and transmit them to the food consumed by human beings. This fact is brought out clearly by Dr. Chartes B. Capin, an American health officer, who has recently written a book on “Sources and Modes of Infection.” He says, “There is no evidence that in the average city the housefly is a factor of any great moment in the dissemination When ty- phoid fever prevails in a large city it will be necessary to look for other sources of infection than that from house flies. is of very of disease.” Of course, this does not exempt the house fly from being a filthy in- sect, a persistent pest and an unwel- come visitor wherever found. The fact that the house fly has been charged with a greater share in the spread of typhoid fever than can be justly at- tributed to him, should not cause any one to become sentimental over the struggling flies on cruel, sticky fly pa- per. We should continue to — slay them by millions wherever they will eat fly poison, and they should be re- fused admission to our homes when- ever screens will keep them out -— Meyer Brothers’ Druggist. ee To Prevent Frosting. Frosting of windows is best pre- vented by some system whereby cold air circulates near the glass. When the construction of the window does not permit openings to be made at its top and bottom into the outer air, holes should be bored through the Soor of the window. Under these holes a box should be built with openings into the cellar. In the box should be placed an electric fan so set as to create a current of cold air along the window glass when in ac- tion. Frosting and steaming may to some extent be prevented with the follow- ing mixture applied to the glass: Sore soap 2 pounds av. Givcetin = 05).0...... 1 pound av. iil of turpentine ...... sufficient. Melt the soft soap in the glycerin with the aid of a gentle heat, and add enough oil of turpentine to give the mixture the heavy syrup. This should be applied to the en- tire inner surface of the glass by us- ing cloths saturated with it. A thin film should be left on the glass and tubbed off and renewed as needed. Another plan is to apply diluted al- cohol containing 5 to 10 per cent. of glycerin. This will prevent steaming and subsequent frosting of show win- dows. consiste ney Of a ——_>-2-2 Glasses and Moisture. The following is said to give satis- faction: Melt together two ounces of potassium oleate and one glycerin on a water-bath, then add one dram of turpentine. Should th: paste be too thick, it may be thinned by the addition of more glycerin. Soft soap may be used instead of the po- tassium oleate, although the are not so satisfactory. It has also been stated that all that is necessary is to rub every morning, or before going out, a little green soap over the surface of the glass, polishing it until it. is bright again. Show windows, dentists’ mirrors, may be similarly treated to the dimming by moisture. ounce of results Ctc:, prevent The more a man forgives himself the less he overlooks in others. Merchants, Attention Just Opened Alfred Halzman Co. Wholesale Novelties, Post Cards BERT RICKER, Manager A complete line of Christmas, New Year, Birthday, Comics, etc. Our stock is not rusty— itisnew. Fancy Christmas Cards from £3.50 per M.up. Write for samples or tell us to call on you any where in the state. We are located opposite Union Station and fill mail orders promptly. Our prices will in- terest you—ask for them. Citz. Phone 6238 Bell Phone 3690 42-44 South Ionia Street Grand Rapids, Mich. February 1, 1911 MICHIGAN TRADESMAN WHOLESALE DRUG PRICE CURRENT Acidum Aceticum ....... 6@ Benzoicum, Ger.. 70@ Boracie, ...4:.... @ Carbolicum ..... 16@ CrrICnm 244325.. 45@ Hydrochlor ..... 3@ Nitrocum ....... 8@ Oxalicum .....,-- 14@ Phosphorium, dil. @ Salicylicum ..... 44@ Sulphuricum . 1%@ Tannicum ...... . 6@ Tartaricum ..... 38@ Ammonia Aqua, 18 deg, 4@ Aqua, 20 deg. 6@ Carbonas ....... 13@ Chioridum ...... 12@ Aniline BACK 2.2 ece ey ae 00@2 Brow §......-.. 80@1 REG og cae. ee 45@ Wellow .........- 2 50@3 Baccae CUBEDEC 42...5-; 70@ Junipers .......-. 6@ Xanthoxylum ...1 00@1 Balsamum Copaiba: .2.....-. 60@ Pete fa eee 2 00@2 Terabin, Canad.. 70@ Tota 26.54.08. 40@ Cortex Abies, Canadian... Cassigg 2.2554... Cinchona Flava Buonymus atro.. Myrica Cerifera.. Prunus Virgini Quillaia, gr’d. ... Sassafras, po 30 Ulmts 22.2..... Extractum Glycyrrhiza, Gla. 24@ Glycyrrhiza, po .. 28@ Haematox ...... 11@ Haematox, 1s ... 13@ Haematox, 4s 14@ Haematox, 4s 16@ Ferru Carbonate Precip. Citrate and Quina 2 Citrate Soluble Ferrocyanidum 's Solut, Chloride .... Sulphate, com'l Sulphate, com’'l, by bbl., per cwt. Sulphate, pure Flora Arnica .(...75-:. 20@ Anthemis ...---. 50@ Matricaria ...... 30@ Folia Barosma ....-.. 1 60@1 Cassia Acutifol, Tinnevelly .. 15@ Cassia, Acutifol 25@ Salvia officinalis, Y%sand %s .. 18@ Uva Url |. .22:.. 8@ Gummi Acacia, 1st pkd. @ Acacia, 2nd pkd. @ Acacia, $3rd_pkd. @ Acacia, sifted sts. @ Acacia, po ...... 45@ Aloe, Barb .....- 22@ Aloe, Cape ...... @ Aloe, Socotri @ Ammoniac ...... 55@ Asafoetida ...... 2 00@2 Benzoinum ...... 50@ Catechu, Is ..... @ Catechu, %s @ Catechu, 4s @ Camphorae ..... 58@ Euphorbium @ Galbanum ...... @ Gamboge po..1 25@1 Gauciacum po 35 @ King ..... po 45c @ Mastie ........3. @ Myrrh po 50 @ Optum <.-..-..- 5 50@5 SHAUAC .....2.5+ 45@ Shellac, bleached 60@ Tragacanth ..... 90@1 Herba Absinthium 4 50@7 Eupatorium oz pk Lobelia ..0Z pk Majorium. ..0Z pk Mentra Pip. oz pk Mentra Ver oz pk Hie: 5.5... 0Z p Tanacetum ..V.. Thymus V 0z pk Magnesia Calecined, Pat. .. 55@ Carbornate, Pat. 18 Carbonate, K-M. 18¢ Carbonate ...... 18@ Oleum Absinthium .... 50@8 Amygdalae Dulce. 75@ Amygdalae, Ama 8 00 8 Aviat 2... 1 90@2 Auranti Cortex 2 75@2 Bergamii ...... 5 50@5 Cagioutt ........ 24 5@ Caryophilli ..... 1 40@1 CeGar 2.22-:.... 85@ Chenopadii ...... 4 50@5 Cinnamoni ...... 1 75@1 Conium Mae : 800 Citronelia ....... 60@ 25 00 30 30 12 14 15 17 Copaiba .......; A 75@1 85 Cutebae .....-. 4 830@5 00 PRIGerOn ......- --2 30@2 50 Evechthitos ..... 1 00@1 10 Gaultheria ...... 4 80@5 00 Geranium .... 0Z 75 Gossippil Sem gal 70@ 75 Hedeoma ....... 2 50@2 75 Jumipere ........ 40@1 2 Lavendula ...... 90@3 69 EiOGe 44.4..--- 1 15@1 25 Mentha Piper ..2 75@3 00 Mentha Verid ..3 80@4 00 Morrhuae, gal. ..2 00@2 75 Myricia ........- 3 00@3 56 Oree ...........; 1 00@3 90 Picis Liquida 10@ 12 Picis Liquida gal. @ + hens oe es 94@1 90 Hosae 02% ...:..- 8 00@8 50 Rosmarini ..... @1 99 Gaping: .....-..-. 90@1 00 Manthe oo 0s. 255s @4 30 Sassafras ....... 90@1 00 Sinapis, ess. 02... @ 65 GuCCIOn 66. eks shee 40@ 45 TRUE op oc. cess 40@ 50 Thyme, opt. @1 60 Theobromas 15@ 20 Wiewt .......---. 90@1 90 Potassium Bi-Carb .....-:. 1is@ 15 Bichromate ..... 13@ 15 Bromide ......-- 30@ 35 CHW 2a cae 12@ 15 Cmorate po. 12@ 14 Cyanide .....-.- 30@ 40 FOQIGE . naa ess 2 25@2 30 Potassa, Bitart pr 30@ 32 Potass Nitras opt 7@ 10 Potass Nitras 6@ 8 Prussiate ....... 23@ 26 Sulphate po ... 15@ 18 Radix Aconitum ......- 20@ 2 ATES 00864. +e 30@ 35 ACMA ..--+- S VW gina 3 § eo eS eto Y ee w gr vere eo Cle h& Sons Lobe Ol bet C9 GO DO DO bt DO DO SD bet et >be VIS OVO SE Creel te g bd ee DD ot PQ DS | we Wr Gib or | Pil | Piper |Os Sepia Pepsin Y gal. Picis Picis Li Hy Plumbi | Pulvis | Pyrent & zr | Pyrenthrum, | Quassiae ; Quina, § | Quina, | Quina Liq Alba po 3 Piper Nigra po | Pix Ba Ss ,_ 3S a oe ‘oe wo B SPEW SNY@ Mal. Canton a, LRBRBLAB _ 1 ® 4 ; i a, & omica po I LR . Saac. H . D Co pi © iy N aoz F a2 Wh Pa ¥ qts iq pints drarg po aH > 3 4 VS rst im Acet Ip’ cut Opil I hrom, bxs. D Co. doz py 6 02 0B UB UR GB 0 0 OR OR —— [4340 SAA SS a cet + 4 “4 4 a ’ i hi = Ger. P& W N. jm Rw (tat AE ER ES AEE IT TE LIT 8 Drug Co. to be occupied on or before March | 1911, corner of Oaks and Commerce Streets hundred feet from main entrance The new home of the Hazeltine & Perkins = + JE, . three to the Union Depot, Grand Rapids. PREMIUM CHOCOLATE for BAKING | Who Pays for Our Advertising? ANSWER: Neither the dealer nor his customers By the growth of our business through advert in cost of salesmen, superintendence, plant to cover most of, if not all advertising makes it easy to sell LOWNEY’S COCOA AND ising we save enough nterest and use of sur adv ¥ retits te @ * ertrsing b51ils All LOWNEY’S products are superfine pay a good profit and are easy to sell. 28 MICHIGAN TRADESMAN February 1, 1911 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing, and are intended to be correct at time of going to press. Prices, however, are | Sap liable to change at any time, and country merchants will have their orders filled at market prices at date of purchase. ADVANCED DECLINED | Index to Markets 1 2 By Couwmas ARCTIC AMMONIA outere Doz |Cove, 1b. ....-- 8@ 90 Col 18 oz. ovals 2 doz. box..78| Cove. 2th. ...... 1 65@1 7 A 1 AXLE oer ae ogg ee “celeste 1/1m. ‘cnc 4 doz. 3 @ | Plums ........-.. 1 00@2 56 1tb. tin boxes, 3 doz. 2 & Peas B . 3%. tin boxes, : doz. -s = oe eck - _~ ba ae sheer 10%. pails, per doz. H ar un a BS) Gian 2 Salmon Clothes Lines ....--+---- Col’'a River, talls .... 2 25 3 BROOMS “ala River, flats 2 49 owe aga apaanines 3|.No. 1 Carpet 4 sew --3 75 |Red Alaska 1 6001 75 es ceeee oo a. vo as aetna J ee Cocoa Shells ....------ : : aie 3 ihe 7 BO Pink Alaska 1 20@1 30 eee Bete 11| No. 4 Carpet 3 sew ..3 25 Sardines Confections eee 3| Parlor Gem _.......--- 459% nomestic, 4s .....-- 8 75 re otters eee? 5 Common Whisk ...... 1 40 Domestic, 4 Mus. .3 50 Cream Tartar -------- Fancy Whisk ........ . 50 Nomestic, 3 Mus. _ Gi D Warehouse .....- . 50 French, %s .. . gid Dried Fruits .....----- 5 BRUSHES French, %8 .....-. 18 23 Scru Shrim F 5| Solid Back, 8 in........ Sie. 90@1 40 Farinaceous Goods .--- @| Solid Back. |11 . ge eee “re we, ...... o oe ee : Stove oS doesn net Fishing Tackle ....---- Ja a Loreal acl es ow Mere TI So ces en eae i. eee ow. ft ol Sirewhervine Fresh Meats ....-----: ee cs Pancy ......-..- : G No. 8 ...---- eee e cree 1 00 * Gelatine ....----eeeees Ne 7... eee ees 1 80 Tomatoes Grain Bags ......-+++: bitin 6 ...... 2.1. 1 70 Gana. 95@1 10 GrainS ..----seeeeerers 5 ME Bice one sere ie a Be ir... 5@ 90 BUTTER COLOR Maney ........---.; 1 440 H 6 Dandelion, 25c size ....2 00|No. 10 ........... @3 00 ea CANDLES eins as Hides and Pelts .------ ” Paratine. GS .....-..- e Barrels J Paraffine, 12s ....---- S2| Perfection ...... @ 9 OS 6} Wicking ......--------- ip. s Gasoline a 134g al Cares CANNED GOODS a. oe ees. os gis L Apples eodor ards @1 00| Cylinder ....... 29 @34% oe ee ' ao. 3 2003 50| Engine ........- a. : M Blackberries Black, winter ... 8% Matches ..........---- Sie, 50@1 90 GEREAcS Meat Extracts ...----- 6 Standards gallons @5 00 Breakfast Fovus eee ¢ Beans Bear Food Pettijohns 1 90 ” Mephots Ouse i tas ae viteficn Splint, med _ — ; rn rand ompc¢ ierces re 50 WS. +s , No.2 ‘ ae a - Wis Shit Hor , tam 80 90und ey . 4 : tbs co y 2 Fz , a A : > pedir i ng a oo 5 40 60 iD. tol Lard - -12@12% | 10 ibe. sisal 9 75 ee Kall yr 25 ; eeitie “ Coveaa pence ers 5 30/9? can” Ss i-_ ie 1 tkaska, { yrup C . ‘ me wir. green 3 : ET ES! xe ne ‘ UDS . are ; fe | eo . per d . ‘ -—e = ' z Ceresota, es co's Brand 30 Ib. pail “1 advanee i, | Har SHOE Bac ‘? Te : 3 all 3 % ; mm 2 - eresota, Oe a. S 10 Ib. pails ‘advance ig | Hla dy laa tee 2 25 ——<— on mn ~ tN IX% , 1 doz. Sa poli , ialf. ots ons 20 ae” a i Bronz Was y 5 BD « I » pe Snid a smi: d 00's poli 5 f % a6 "per Nat. I aa i ze shboa ’ Fancy Ps sing abses”” 3 00 ern ana : aon 4 - | Sapolio, single lots “i 00 an zz tne Leaf go! vew ‘lob cards —~ : oe Ae an rlean © ae 4 a ~ Scourin — 00| Beacee eT oe : n s > Ss 1, 2 2 aa Sco ine W see a 2 FACEr eee eeeeeee 95 | Sing ‘des es ‘ ; : Good» oe ee : «nna ATE 1 33 Gouna anufactaring, 2 Woot — seaage $| Double | 5\ HM Droy ir eae oles ce and Ds urine, 16 ca ng Co ull BE vee eeeee eee 37> ; + } ee i , ; ~ # Pg. $2| Dwight's Hammer 3. Boxes 00 cakes ---4 63 elias a 7 | Northen al on oe rrels wae i. i. Pp. oa 2 of Kees, 8 aoe ays Sold ee a6 = y ts ark 14 ‘ , vos 1 Per MING Qe extr 20|S : ie 3 y gs, English .. Dest Worl on Twins . 464° iene y 36 , snd cas EM tra «Pa aa T 00 as i . . ins Sic “ ea e EAT Wva ee 2 00 glish ecco i LS EDY oeeeeeeeeeee ae Luck . = cece anda ne U ices » [2 WY creecereeeeee 4 - 4 ; a 5 a8) Led ee ad i2 8 . 6 ID tga 85 Granulated, un. veel 30 \ spice, Jamaica eeaae Rape. oo = 12 ndow Cle 2 Ta , zs ses ' : x. & u. i x - ran ed, 5 A | 2 6616 wes % arge G 4 face 4 ; eae 14 Pres ; — - 5 a a eg 1 Pg oo “s ia ulated, bag a : Pn ahagy 13 G oO" is o — 3° periais 5 Bulk, 2 gal heer 110 pti bbls. 00 Ths. cs 80 Cassia, Canton aa a Granger cosas .. 53 ie aaa a 3 one gal. oe oa? 2u , 140 ib. “4 ae s. 90 Gms ge nied 5c pkg. z - : — A T Ww oa : . a = oon tie =| G am tat _s Stuffed 5 ea ess oi 10 Cc SAL egs . 80 i r. c frican on ....28 5 orse a ated 32 ) ‘ ows o - Hand Pennes 3 . & Stuffed, 1 = v1 021 60 § - ao a S) se] nepal {Cochin aan “9% oo Shoe eee - 2 Sete —— Made © nw Se Pitted | 14 0 cua 90 60 5 Ib. sacks rades ed rang. 220000 a olly — eae - Sie itte oe St — fa - & ’ (not ae 4 35 28 1014 sacks ee “a Mixed, No. Cuua -- oo = T.. ge oo “a. 43 Ass i 25 x fen — ae w@w -_ Manz: oz. . 2 ad 25 56 tb. s Tb. en " 40 os — a cr eeres 16% ——— oz eee av : : L3 id -ergreen : cua Lun anilla, 8 oz. 28 Th acks ... s -2 25} Nutmeg 5c pkgs. do: LO 7 ism bn ceeeeeee: 4) WRAPPT - Buste ume Berries a i. 2 ae shies ». sacks santas 10 | Nutmegs, 15-30 aon [Nobby veers ae 36) Fin TAPPING . aan eee ane 2 Queen, 16 a gO 56 Ib. d ee asl oan 105-110 211! 36 | Parro sige ia 46) 5 " Straw PAPER 29 lg ee m Good 2% Q 10th, bance SeeS . dairy ir rill epr oe lack .....--. “ | toni 1ey . eee ou 58 .“ on t . » S Tou Stri vo. i 1 om acne, jg: 2/56 m. Shar eck A White 200000 Pienie iat 58 cam | oe, oe 5 5 Olive ches oth, 2 Ole ape a Petpure’ Ground in eee 22 esdieut tte aedeucew = ide a rtment ‘amar ow, Sane ani ian Alispic oun a. — ted “i "a aa ewe 5 " _M t a : H ber do Facies ee ae eee piamaica ae foe “Lion oo IID | Wax ‘Be 2 1 ae ‘75 ard TH DIC kK: Ke ae | Gi ssia, C nzibar ...... spear ‘obbier, gel = 33 x Butt F 1% Pop ~ xe ' a. To ‘picks’ 25} 1 SALT FI a. 90 ae | ee wanes a | Spear aoe i2 10 oz - BM YEAS azul Corn = 4 ee Goes oth Pi uarge Co SH - wo face Pe a. | Spear fead. 2 oz. i 26 Mag EAST Cc 3 2 7” it “Bails > 20 3 seceee cks 2 Sm who d Nutm ena oe 12 |Sa ar He 142 . Su : boas CAKE 1 My 16 ie i PICKLES. oe1s all wh le . ee See stays, S a ad, 7 0 oz 44| Sunlig z = ¥ 106s co oe ‘Medium. oo oe or a. @ 7% paneer ec ee "5 Star = Deal oo -... a Sunlight, 1% Z ‘ —— ‘ ~ <5 al , 1,2 oc ricks aa sper, W i. ae Stan necensecercenees i 7 st F 2 [5 Smit Ment! ere ice te "tae" con Stri a - 7% @10 Pea White 2.200... Son om eee oat tenes m, 3 de = ween ' B n kegs erat" s 15 eon i Halibut @ OA | aprika, Payenne eae ‘“ Town a shed ee 43 Yeast F — z ) NUTS —w to Barrels oo 60) a eo Hungarian <45 ae a aaa = Foam, 1% dos } is wrote ” ) 9 fae 5| ¥. holland bere doe 15| Mingst aa” --% jC ie aoe wee ee FISH 4 . . : gallo pees aes a. wl Herr 5) Muzz ord yee ton, 3 wine Oo) Whit is ; a Ba: po eee ..... “3 00} Y. M. 7. seni 16 eriaee: 20 i. Tbs. Cotton, 3 ply = $2| Tr fis Jum be E . 2 ell a G ee 951° M . ho 1 ee IZZY, i. ey $ bh : i Prout N - 3 a Gherkis 7" 25|¥. M. wh 0b, DBL. 50| 40 1. pigs. -- i ae 2 iz : 2 | terre - - ™ : ean ae so hae ae Qu kegs hoop aoe 75 | Silve FI ota ms aoa Se 2 g I er ig 4 Ba. ‘ene nana eae . pan bbls sence ilchers a lives Gloss eT | ool, | . im wa = = Lo - s0ft = t r sees oe Co ' la: ow G ss, 4 | 4 ID, de Le 5 st _ Oem. 44 e k. 2 00 Cotton Braided BOE. o5 sees se - 1 35 Bor 4... oe ee 95 Wert: 2 ee 1 65 Galvanized Wire No. 20, each 100ft. long 1 90 No. 19, each 100ft. long 2 10 Mica, ..75 900. Pareron .....-... 55 6 00’ BAKING POWDER Royai 10c size 90 %ib. cans 1 35 6oz. cans 1 90 %ib. cans 2 50 %Ib. cans 3 75 1th. cans 4 80 sib. cans 13 00 5rd. cans 21 50 YOUR OWN PRIVATE BRAND Wabash Baking Powder Co., Wabash, Ind. 80 om. tin cans ....-..- 3 75 32 oz. tin Cams ....--- 1 50 19 oF. tin Cans ....-..- 85 16 ox. tin cans .....-.. 75 14 oz. tin cams ..-.---- 65 10 oz. tin cans ....... 55 S of tin Gans ...-..-.. 45 . ov, tim CAnS ...--+»> 35 32 oz. tin milk pail ..2 00 16 oz. tin bucket ...... 90 11 oz, glass tumbler .. 8d 6 oz, glass tumbler .. 75 16 oz. pint mason jar 85 CIGARS Johnson Cigar Co.'s Brand 3. Cc. W., 1,000 lots ..... $1 El Portana .........----- 33 Evening Press .....----- ae Exemplar ......------+:- 32 Worden Grocer Co. Brand Ben Hur Perfection .....-++--++++ 35 Perfection Extras .....-- 35 | Londres ......---------- 35 Londres Grand .......-- 35 Standard ........-+---++: 35 Puritanos .....----eeeeee 35 Panatellas, Finas ......- 35 Panatellas, Bock .....-- 35 Jockey Club ........---:- 35 COCOANUT Beker’s Brazil Shredded i0 5c pkgs., per case ..2 60 86 19 pkgs... per case 2 60 16 10c and 88 6c pkgs.. per Case ......-:- CLOTHES LINES Sisal 60ft. 3 thread, extra..1 00 72ft. 3 thread, extra..1 40 g0ft. 3 thread, extra..1 70 60ft. 6 thread, extra..1 29 72tt. 6 extra.. COFFEE Roasted Dwinell-Wright Co.’s B’ds. 2 60 aL eed 11a ne White House, 1Ib. White House, 2Ib, ........ Excelsior, Blend, 1fb. ..... Excelsior, Blend, 2Tb. ..... Tip Top, Blend, 1fb. ...... Royal Blend ............++: Royal High Grade ........ Superior Blend ....... soe Boston Combination ...... Distributed by Judson Grocer Co., Grand Rapids; Lee & Cady, Detroit; Sy- mons Bros. & Co., Sagi- naw; Brown, Davis & Warner, Jackson; Gods- mark, Durand & Co., Bat- tle Creek; Fielbach Co., Toledo. FISHING TACKLE % to Ll in. ......----++-- 6 1% to 2 in. ........--+6- 7 1% to 2 in. .....---e0--- 9 1% to 2 in. ....---++---- : pikes ee seen ae 60% > = 3 _ o - @ © o > 29 no bet ~_ o - © © oe - Z 2.00 5, No. 6, No. 7, No. 8, Small Medium Large Poles | Bamboo, 14 ft., per doz. 55 ;Bamboo, 16 ft., per doz. 60 | Gamboo, 18 ft., per doz. 80 GELATINE | ‘ox’s, 1 doz. Large ..1 80 |Cox’s, 1 doz. Small ..1 00 |Knox’s Sparkling, doz. 1 25 | Knox’s Sparkling, gr. _ S |Nelson’s .. | Knox’s Acidu’d. doz. ..1 * Full line of fire and bur- glar proof safes kept in stock by the Tradesman Company. Thirty-five sizes anc styles on hand at all | times—twice as many safes |as are carried by any other |}house in the State. If you '.re unable to visit Grand |Rapids and_ inspect’ the line personally, write for quo ons. SOAP Reaver Soap Co.'s Brand ; 100 cakes, large size.. 50 cakes, large size.. 100 cakes, small size.. 50 cakes, small size.. Oe Co wo nol RAS Tradesman Co.’s Brand Black Hawk, one box 2 50 Black Hawk, five bxs 2 40 Black Hawk, ten bxs 2 25 TABLE SAUCES Halford, large ........ 3 75 Halford, small ........ 2 25 Use Tradesman Coupon Books Made by Tradesman Company Grand Rapids, Mich. The World’s Greatest Line of General Merchandise | In any of the twelve cities named below we show a sample of everything we sell, in- cluding the following departments: Dry Goods Stationery Clothing (Men’s) Toys Clothing (Women’s) Fancy Goods | Clothing (Children’s) Glassware Hats and Caps Crockery | Gloves and Mittens China Notions Jewelry | Candies Watches | Drug Sundries Soorting Goods | Grocery Sundries Pictures _ Books Furniture | Hardware Tinware | Enameled Ware Cutlery | Woodenware Horse Goods Leather Goods Musical Goods Pianos and Organs Store Fixtures | Trunks and Bags We make it easy for you to compare. Every sample is plainly marked quantity in package and GUARANTEED NET price— the same price quoted in our current cata- logue and the only price we have. You avoid the tiresome tramp from house to house. Everything is right before you. The goods are logically grouped. It is rapid, pleasant buying. Callon us. We'll be glad to show you our way of merchandising. Don’t wait until you have an order. We want to get ac- quainted. We want to know you and we want you to know us and the many advan- tages we can offer you. Send for our catalogue, if you can’t call. It will bring to your store the world’s most comprehensive line of general merchandise with our only price—net and guaranteed— printed on every item. BUTLER BROTHERS Exclusive Wholesalers of General Merchandise New York, Chicago, St. Louis, Minneapolis Sample Houses: Baltimore, Cincinnati, Dallas, Kansas City, Milwaukee Omaha, San Francisco, Seattle ” ence February 1, 1911 MICHIGAN TRADESMAN BUSINESS CHANCES. Drug store in small town, wall paper, fancy | goods, boous, stationery, school pvooks, soda fountain,ete Nicely fitted out. Inventories about $3.000. Ihave other business and must seil quick. Terms made to suit purchaser. Address No. 183, vare ‘Tradesman. 183 For Sale—A stock of general mer- chandise in a resort town on the A. A. R. R. in a fruit belt and good farming country. Stock $6,000. Good trade. Cash system. Address Box O, Beulah, Benzie Co., Mich. 182 W juinca Siok of merchandise, in- ventorying $3,000 or less in country town, in exchange for larger stock in live city of 10,000 population. Address No. 181, care Tradesman, 181 For sale or rent cheap, brick store building, Mt. Morris. Splendid opening for hardware, grocery or general store on edectric steam road. Population 1,300. Particulars address Thos, Ferguson, Mt. Morris, Mich. 180 Shoe Business For Sale—$4,500 stock, good location good business. Good room. Low rent. Will sell cheap if sold quick. C. N. Thmposn, Lock Box 143, Ohio City, Ohio, 5u3 For Sale—A general stock of dry goods and ready-to-wear goods in Eastern Ohio. Stock low, about $6,000. Do about $36,0u0 a year cash business. Must be sold with- in thirty days. Write to S. S. Urfer, Dennison, Ohio. 178 Bring Something to Pass Myr. Merchant! Turn over your ‘left overs.’ Build up your business. Don’t sacrifice the cream of your stock in a special sale. Use the plan that brings ailthe prospective buyers in face to face competition and gets results. 1 personally conduct my sales and guarantee my work. Writeme. JUHN ©. GIBBS, Auc- tioneer, Mt. Union, Ia. For Sale—Bakery and restaurant, Must sell at once. F. W. Stears, Constantine, Mich. 177 For Sale—If taken at once, $3 of general hardware. stock. Cash business established in a good town of 500. Best of farming coun- try, 25 miles from Grand Rapids. Must be cash deal. Address No. 176, care Tradesman. 176 For clean stock of groceries and hardware; will consider a dwelling or small place near town. Address J. N. Douglas, Belvidere, iil, 176 ,000 stock All new, no old For Sale—Jewelry, furniture, wallpaper and china _ stock. Will invoice $1,800. Only stock in town. Doing well. Ad- dress B, E. Van Auken, Morley, ee ‘ For Sale—Grocery and ice cream busi- ness in good Northern town of 500 popu- lation. Splendid location for investment of limited means. About $1,500 required. Must sell on account of poor health. H. B. Matthews, Alba, Mich. 173 For Sale—First-class grocery store and fixtures in Flint. Other business com- pels me to sell. Address No, 172, care Tradesman. 172 To Merchants Everywhere Get in line for a rousing Jan. or Feb. Special Sale. Our wonderfully effective methods will crowd your store with satisfied customers. Our legitimute personally conducted sales leave no bad after effect, and turn your sur- plus goodsinto ready cash. Write us today. COMSTOCK-GRISIER SALES CO. 907 Ohio Building Totedo. Ohie For Sale—An up-to-date confectionery and ice cream parlor. A fine opportunity for restaurant in connection. Get familiar with trade before rush season opens. Ad- dress No, 171, care Tradesman. 171 Buckeye paper baler is the only auto- matic baler on the market, saves % time and labor in baling, only takes floor space of 24x32 inches and low priced. 3uckeye Baler Co., Findlay, Ohio. 169 An opportunity of a lifetime to pur- chase a business that is a moneymaker now and has a great future. If you have $6,000 in cash or good security or resi- dence property in Grand Rapids, or a good farm worth $6,000 to exchange, ad- dress Business, care Tradesman. 167 The largest line of new and second- hand soda fountains, wire chairs and tables in Western Michigan. Store and office fixtures of all kinds. Bargains. Michigan Store & Office Fixture Co., 519- 521 N. Ottawa St., Grand Rapids, — For Sale—House, large lot and barn in Ann Arbor. Fine condition. Kooms rent- ing for sixty-five per month. Best loca- tion in Michigan for corner grocery. No exchange. Address A, H., care Michigan ‘LYradesman, 170 “For Sale—Drug stock and fixtures worth $2,500. Will sell for $1,600 if sold quick. Address W. C. P., care Tradesman. libs On account of sickness [ will trade my stock of merchandise, inventorying $5,300, in city of 9,000 in Western Michigan, for a small stock in country town, Address | |« No. 162, care Tradesman. 162 Business Opportunity—Farm and city) property to exchange for stock of mer-| > chandise. Thos. J. Skelton, Barryton.| ¥* Mich. 160 For Sale—Tihrty of dry goods, ready-to-wear, and shoes, in best town in state of Kansas. nundred thousand dollars a year. 30x150. Nothing but cash deal ered. If interested write for particulars. Mrs. John Purcell, 731 Houston St., Man- hattan, Kansas. ~ 159 Room For Sale or gan. No competition. Excellent farming territory. Late owner made a fortune. Real Estate, $3,000, stock and fixtures 26,000 to $7,000. Will sell for cash or ex- change for city business block, flats, residence property or well improved farm. This business will bear the closest investigation. Do not write unless you) mean business. Address No, 154, care! ‘Tradesman. 154 and half South Traverse City, level hun- dred feet above and overlooking Board- man River. Fair buildings. forty acres cleared. Team and for $3,000. No other such bargain near | Traverse City. Address T, care Trades- | man. 137 For Sale—About Large springs. suits at a sacrifice to clean up stock. Comparatively new. Don’t write unless} you mean business. Address H, care, Tradesman. 168 |. For Sale—Ten wardrobe oak cabinets Double set carrier.s Good as new. In use but a short time. Blotcky, _Onawa, lowa. 155 For Sale—One of the oldest established | ol busi- |, general merchandise nesses in Michigan, located at Comstock Park. Inventory taken January 5, shows groceries $1,288.78; dry goods, $2,247.16: poots, shoes and rubbers, $1,531.26; hats and caps, $137.49; hardware, $310; drugs and paints, $1,078.68; flour, feed and grain, $562; store fixtures, counts receivable, $346.15; hicles and harnesses, $502.50. Come and look it over and make me an offer. Gil- bert E. Carter, Receiver, Mercantile Co., Mill Creek, Mich. 156 For Sale— of « Rebertsen wane s ma sd t , r et ¥ Wy =~ s 4 ~~ i Vv iY ¥i 4 Bri ey § 2 : Te, aid s Mit Plea M Wanted—Clerk for general tore. Must ¢ sober and industri revions #xpDertence ous and have seme References vequire t?treme Store care T-edewnen let SITUA CNS wa ED Zz x 2 { gow 3 ' narried ef work z “a Z \ ted z ¢f 2 wants gosi- x ia > cere or “3 expertence. dress Cler, care uot ant ie 4 est case Pointer f 1cec on (os page. would se seen and read 5 “ght thousand af (he Most orogresgive ie, ae Oe i‘ eT rt ic tnd at Calgaa, Juo and indiana. We "ave testemomal let pesopie a Save ag... sia ot ee cChaliged properties 2s om dhavae - we Gist io vertimig a thus paper. Test MICHIGAN TRADESMAN February 1, 1911 TELL IT TO THE BOSS. The Practical Ways of One Billy Hunter. Written for the Tradesman. “Now,” said Chet Gregory, the leader of the Young Men’s Civic Club, to Billy Hunter, “you can go to the Legislature if you want to. We have it fixed with Harvey to stay out of the race and you're next. Go on down to Lansing for a winter and next time we'll send you to the State Senate. You have a future before you, young feller,” Chet added, with a poke in the ribs. “Why?” demanded Billy Hunter. “Why?” repeated Chet. “Why the why?” “What are you boys doing this for?” replied Billy Hunter. “Beeause,” said Chet Gregory, “we have become tired of the old has- They don’t count down there any longer, and if you go to see one of them with a humble petition for a job ior a friend he will look at you as if you were a muck-raker asking to be invited in to an afternoon pink tea in the home of the interests. They think the good Lord put them into office, confided the interests of the public to their own hands, without any aid from the boys. I am going to let them look to the good Lord for their support this time. Do you get me?” “But why Billy Hunter?” asked the other. “Because we can do more with the boys when you are in the fight, that’s They like you. You're red- headed, and freckled-faced, and your eye-orbits are not too large, and your optics are keen and friendly. Run the points of the picture over in your mind and see if it is not an attractive one. Somehow, people like red-head- ed young fellows with freckled faces and eyes that are keen and friendly.” “And what sort of goods do I pay in?” asked Billy Hunter. “No pay,” replied Chet Gregory. “That doesn’t go!” “Well, then—" “Out with it!” “When it comes to deciding be- tween your own friends and_ those who have never been any good to you, you will know what to do, ot course.” “Tt doesn’t look good to me,” Billy Hunter. “What's that? Not look good to go to the State Legislature, with a chance of going to Congress?” “No; it doesn’t look good to me.” “Oh, this isn’t big, of course, but think of the future.” “That's just it,” replied Billy Hunt- er, “I am thinking of the future. Give the job to some one else.” “Oh, you'll change your mind. Think of the honor and the power!” “What did you say about the pres- beens. why. said ent incumbents? Old has-beens? What! You want some one young and willing, some one with human that touch with those of the younger generation! Well, how long would it be before I would be one of the has-beens?” “What's the matter with you, any- way?” demanded Chet. “In a very few years I would know interests nothing but politics. I wouldn’t have any business. I wouldn’t have any backbone. I probably wouldn’t have any home. I’d just be an old has- been, asking the boys—your sons and the sons of the other members of the Club--to give me just one more term! And they wouldn’t do it! I’d be too old and too firmly tied to old ways. I’d be thrown out, and people would say, when they met me on the street, ‘That old codger used to be—.’ Not for mine! I’d rather never get to the top than be pulled down again, and hear the people who cheered me cheering the man who knocked me out of the box. This is on the square, Chet. It doesn’t look good to me.” “T’d like to know what you can get into that wouldn’t in time take your health and strength, your years and your youth,” said Chet. “If you go into anything on earth you'll be a has-been in time.” “Not if you go into business and build up a great concern,” said Billy Hunter. to the head of a big store and own most all the stock, and have the big noise to make about everything. It won't make difference how old you get, or how white your hair be- comes, if you own the big concern, and can run it your own way. You're one of the big men of the city, and and the people take off their hats to you when you go into your place of business. A man is never a has-been in his own successful place of busi- “Not if you work your way any ness, mind that.” “Oh, yes he is. Younger men crowd him out.” “Not so you could notice it! I hear a lot of talk about young men crowd- ing old ones out of business, but you get photographs of the board meet- ings of the big concerns of earth and you'll see white haired men sitting at the tables. It is the young men who are doing the talking about young blood! Don’t you forget that. The old men in business are looking for young men to work for them be- cause they have strong legs and will run errands and all that, but the old men are in control.” “And youre going into business? Where’s the capital?” “I’ve got to earn it.” The President of the Young Men’s Civic Club laughed and said he was always glad to help Billy Hunter in anything he undertook and went his way. So Billy Hunter went into a department store to clerk in the cloth- ing department at eight dollars a week. He slept in a hallroom, and took his meals at seven for a dollar. Somehow all the boys didn’t seem so friendly then but Chet stuck. One day he met Chet on the street. “You're doing fine!” Chet said. “Stick, and you'll have all the trade we boys can throw to you.” “Tell that to the boss!” said Billy Hunter. That same day he met Sam Dou- glass, who was a prominent member of the Club that got a living work- ing the old man. “Glad to see you get to going,” Sam said. “If I can help you let me know.” “Go tell that to the boss,” said Billy Hunter. “What's the use of tell- ing it to me? It won’t get me any- thing.” That evening Dennis Samuelson, who was running for the Legislature on the ticket Billy Hunter would have been on if he had accepted Chet’s of- fer, called on Billy at his hall room, where the latter was sitting in his overcoat and hat, for it was late Oc- tober, and cold in the unheated room. “Billy Hunter,” Dennis said, “you can do me a lot of good. The boys like you. They wanted you to run for this office I’m after. Now, speak a good word for me, and I'll boost you whenever I get a chance to do 3? so. “How?” asked Billy. “I'll trade with you and ask the boys to.” “Well, you go tell that to the boss. You say to him that he’s got a young fellow in the clothing department who is popular with the boys, and who is bringing a lot of trade to the store. What’s the use of telling me what a good fellow I am, and how well I am doing, as you were about to? You go and tell it to the boss if you want to help me. That will count.” The next morning Billy stopped in at a cigar store to buy two-for-five and the clerk began telling him what a hit he was making in the depart ment store. He said that he traded there on Billy’s account. “Say,” said Billy Hunter, “suppose you go and tell that to the boss? That is the place to unload that sort of talk. It does me a lot of good to hear it, of course, but I'll have more money at the end of the year ti you tell it to the boss.” That is what the boys began to call Billy Hunter, after a time—Tell-it-to- the-Boss Hunter. If a friend at the restaurant complimented him on the good sense he showed in showing his goods, his answer always was: “@o tell & te the boss. li i am such a paragon, I want the boss to know it. Go tell it to the boss!” One day the boss asked Billy why he was sending a lot of stiffs into the store to do the personal boost act, and Billy laughed. “They come to me,” he said, “and tell me what a wonder I am, and how much money they spend in the store because I am here, and I tell them to go tel! it to the boss. I did not know that they came, though. | didn’t intend to have you annoyed.” “No annoyance at all,” replied the boss, but he kept watch of Billy Hunter. “He’s got a lot of sense,’ he said. That is the way Billy Hunter got into the lime-light in the big depart- ment store. He knew that a mine of gold that never was discovered was waste wealth, he knew that a two- ten horse would never make a hit un- less people found out what it could do, he knew that he might work at the back end of the clothing depart- inent for forty years without a raise in pay if the boss never found out what he was good for. Anyway, the boss liked the way Billy did it, and watched him. Billy is now head of the department, and will have a store of his own in a few years. He will always be IT in that store, and never a has-been. Now, you young men with an itching for po- litical “power” kindly think over the situation and see if Billy wasn’t right about the political job, and also the “tell-it-to-the-boss” gave out. conversation he Alfred B. Tozer. 2a Peter P. Steketee. In the recent death of Peter P. Steketee, Grand Rapids lost one of its most successful business men and best citizens. He was born in this city 53 years ago, and this city was always his home. His father, Paul Steketee, was one of the sturdy pio- neers of the Van Raalte Colony and opened a small dry goods store in this city in 1862. When his son Peter reached his 18th year, in 1873, he en- tered the store as clerk and worked up to a partnership. Upon his death he was senior partner in the impor- tant retail and wholesale dry goods house of P. Steketee & Sons. He gave close attention to business, and in many ways impressed his charac- ter and ideals upon its methods. H« loved his home and was devoted to his family. Among business associ- ates and friends he was genial and companionable; in the family circle he was kind and indulgent. He was an active member of Westminster Presbyterian church, a Director in the Grand Rapids Building and Association and a member of the Board of Trade. He had no frater- nal affiliation, his whole heart being bound up in those near to him. The funeral, from the home, was _ large- ly attended, and many beautiful trib- utes were sent by friends and asso ciates. Mr. Steketee is survived by his wife, four daughters, Helen, Ruth and Louise, of this city, and Mrs. Warwick, of Kansas City, and two sons, Paul F. and Harold; also by Loan three brothers, John P., Paul and Dan. C., and one sister, Mrs. C. Dosker. _———_s=-2-o—__—_ The Daniel Lynch Company has purchased the Wm. Drueke wholesale liquor business and will add liquors to its line. The company has leased the six story Blodgett building on Ionia street, recently vacated by the National Candy Company and_ will occupy it after March 1. The busi- ness will be strictly wholesale. os er Rg Stop That Night Work! The daylight hours should be sufficient in which to do your DeokAkceping And still, many nights each month you are chained to your chair and your desk, posting, totaling accounts, making owt statements, doing amy ome of 2 dozen things with your books. You want information about your business, yer you are going the long way around to get it. The short way is the one adopted by more than 76,000 merchanrs in all parts of the United States. These have found that by the use of The McCaskey Gravity Accounr Register System their posting and totaling are dome at rhe time the sale is made. The have no statements to make or mail at the end of the month Decause cach sale-siip is an itemized account of the goods purchased and each shows che toral indeDredmess to care. The McCaskey System has been ap- t amyete cam keep accurate records proved by expert auditors and ac- CCASK sf goods Sougitt and sold. merchan- countants as the natural, logical and lise om band, casit on Gand and im most scientific method of handling ou! line ‘ane Sank, accounts pavable amd anv oriter accounts, yet is so simple that with Me that may Se desired The McCaskey System cuts out useless bookkeeping, prevents forget- You owe it to yourself to investigate the merits of the McCasitey ting to charge, prevents errors and disputes with customers over their ac- proposition. i : : es : A letter or postal card will bring vou information witheurt sav sbitgation v a. 3 tite counts, acts as an automatic collector, is an automatic credit limit pre enting on your side to purchase over-buying and »ver-selling, and protects the user against loss of insurance Or, tear out this advertisement, siga your same and address. witew it in case of fire reaches us we'll know vou want information The McCaskey Register Company Alliance, Ohio igencies in al grincipal cries Manufacturers of Surety Non-Smut Duplicating and Triplicating Sales Books and Simgie Carbon Pads im all varieties Here's The Proof Kelloggs “Square Deal Policy Protects Both + ~ CQmality and riereet (| GROCER 4» CONSUMER Geni Assured E Ka: ° the same os _— NO SQUARE DEAL POLICY ia Some time ago | assisted in adjusting a fire loss for a grocer. Among the stuif set aside for adjustment of loss sustamed No “Free Deals” (= was a lot of breakfast food supposed to be damaged by smoke. |! opened several packages and foun: ‘amacec — bs cade - by smoke—but decidedly stale, and refused to make any allowance whatever on these. We also found a lot of packages ~ Goods never Price-Cutting = containing a biscuit—popular and well known. Upon examination [ found these decidedly ranead and unit for food “ow wate = leaned later that all these goods had been bought in large quantities m order to get the once. and. as is oftem the case tS oF the quantity could not be disposed of while fresh aad aledble Avge does not improve anything edible. There is a lint Fh Ah Beatles cilienaallien’ even to ageing Limburger and Rocheford cheese—where loud smell gives some class in the nestnl of the epicure. but | have (z yet to find the first cereal or package foods, or foods sold in any form, that improve by age. and the sooner manufacturers E No “Quantity E of food-stuffs change their system of quantity pnce and follow the “Square Deal” policy of a Battle Creek cereal the better 4 Seid oniy m Price to favor 5 for themselves, the reputation of their product, atid the better for the grocer. | just want to add here ‘hat among the Cereals 3 the genuine big buyers # put out as damaged by smoke, none of which had the least tace of smoke, were “Kelloggs [Toasted Com a sackage A Flakes,” (and three other brands™) and others, not one of them cnsp and fresh but Kellogg's Toasted Com Fined Moosic’ Flakes. Why? Kellogg's was the only cereal there not bought m quantity. Simgle case purchases kepr it . e on the shelf fresh, crisp, wholesome and appetizing From every standpomt. considenmg quality, capital or 3 ee as = warehouse room, the square deal policy is the best and only policy for the Grocer ~ Pree the ame buying goods E *Names furnished on application. Cait het % REPRINT FROM “UP-TO-DATE” Edited by J. W. Rittenhouse, official organizer of the Retail Merchant’s Association of Pennsylvania, is, —s to its No Coupon === SA official title “Published in the Interest of the Retail Mer- or Premium ee ee oun of Pee for the purpose of Promoting Or- Maintaining in Pennsylvania the largest scr eae Po indetein the United States.” IT PAYS EVERYONE TO STICK TO 9