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Twenty-Eighth Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 8, i911

 

 

 

 

 

 

Old Cimes, Old Friends, Old Love

 

 

There are no days like the good old days,
The days when we were youthful,
When humankind were pure of mind,
And speech and deeds were truthful:
Before a love for sordid gold
Became man’s ruling passion,
And before each dame and maid became
Slave to the tyrant Fashion.

There are no girls like the good old girls—
Against the world I'd stake ’em
As buxom and smart and clean of heart
As the Lord knew how to make "em.
They were rich in spirit and common sense.
And piety all supportin’;
They could bake and brew, and had taught school, too,
And they made such likely courtin’.

There are no boys like the good old boys—
When we were boys together.
When the grass was sweet to the brown bare feet
That dimpled the laughing heather:
When pewee sang to the summer dawn
Of the bee in the billowy clover,
Or down by the mill the whip-poor-will
Echoed his night song over.

There is no love like the good old love—
The love that mother gave us.
We are old, old men, yet we pine again
For that precious grace—God save us.
So we dream and dream of the good old times,
And our hearts grow tenderer, fonder,
As those dear old dreams bring soothing gleams
Of heaven away off yonder.
Eugene Field. i

 

 

 

 

 

 

 

 

 

 

 

: |
3 Our Brands of Vinegar) °
fs “Ih Have Been Continuously on the str | A Rel iable N ame

For Over Forty Years

Is this not conclusive evidence of the consumers Stamp- | | A d th Y t

ing their approval on our brands for QUALITY? n e eas
Mr. Grocer:—‘‘STATE SEAL’’ Brand Pure Sugar

Vinegar is ina class by itself, made from Pure Granular

Sugar. To appreciate it you MUST recognize its most ex- | | | th S
cellent FLAVOR, nearer to Cider Vinegar than any other | | Ss e ame
kind on the market today— BEWARE OF IMITATIONS. |)

“HIGHLAND” Brand Cider and White Pickling |
“QAKLAND” Brand Cider and White Pickling
‘““STATE SEAL’’ Brand Sugar Vinegar

| e 9
Our Brands of Vinegar are profit winners. Ask your jobbers. | 1 S ( mM a n ni Ss

Oakland Vinegar & Pickle Co. Saginaw, Mich.

  

 

 

 

 

 

 

 

 

 

IF

You can save the salary of a bookkeeper, collection clerk, ‘‘Loads of Time,”’
eliminate all mistakes and disputes WITH ONE WRITING, in the American
Account Register System, wouldn’t you investigate its merits?

IF

In addition it prevents any article from leaving your store without being
charged, keeps each account posted right up to the last purchase and ready
for immediate settlement?

No
Cut-Down-Pivots in
This Scale |

We have built computing scales on all
the known principles of scale construction,
but our experience shows that our automatic
scale with an actuating mechanism of two
perfectly controlled spiral springs is the
only practical and efficient basic principle
on which an automatic computing scale
canbe built.

Our No. 144 type of scale (shown in
cut) is rapidly replacing all other forms or
make of scales. It is brimful of merit. No
other scale is as quick and accurate in
showing weight or value. No single part
of this scale is subject to heavy strain; it will therefore outlast any other
kind. If, after years of hard and constant service, the knife edge bearings
on the base should show a little wear, it would not affect the accuracy or
sensitiveness of the scale. The springs will never wear out.

 

 

 

 

 

Our competitors like to talk about our springs. Theirstatements are ridiculous.
Our springs are as perfectly controlled against action of heat or coid by our patented
thermostat, as the thermostatic construction of the balance wheel of a high-grade
watch controls the hair spring.

 

 

Beware of Cut-Down-Pivots. If you don’t know what they are or how they
cut into your profits, write us for detailed information. Practically all heavy pendulum
seales use this dangerous and impractical construction.

 

The BOSTON STORE. CHICAGO, which has used our seales exclusively for
IF years, has just placed an order for 30 of our improved scales.
When buying computing scales be sure to get the best. They are by far the
fe ce cheapest. If you have old or unsatisfactory computing scales of any make, ask for
Each year It saves you from losing hundreds of dollars, wouldn't it pay you our exchange figures.
to write us today and let us give you full particulars? Address Write for full details. Your request for information does not place you under

obligation to us.

 

The American Case & Register Co.

Salem, Ohio The —. Moneyweight Scale Co. District Sales

Scale Ce. 58 State Street, Chicago Offices in All

Detroit Office, 147 Jefferson Ave., J. A. Plank, G. A. Dayton, Ohio Grand Rapids Office, 74 So. Ionia St. Prominent Cities
Des Moines Office, 421 Locust Street, Weir Bros., G. A. Please mention Michigan Tradesman when writing

 

 

 

 

 

 

 

St sy aS
Co ee oP
Start your Snow Boy Sales a'moving
The way they grow will make your friends sit upand take notice

Ask your jobbers . Lautz Bros.& Co.
Salesman ean) a

 

 

"Ny

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ce

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A

 

 

 

Twenty-Eighth Year

GRAND RAPIDS, WEDNESDAY, FEBRUARY 8, 1911 ‘ie 1008

 

SPECIAL FEATURES.
Page.
2. Makes a Change.

3. New York Market.

4. News of the Business World.
5. Grocery and Produce Market.
. Vital Advertising.
10
12

. Editorial.

. Stoves and Hardware.

. Butter, Eggs and Provisions.
14. Dry Goods.
16. Shoes.
18. Where Do the Profits Go?
19. Make People Talk.
20. Woman’s World.
22. Taxation of Property.
24. The Commercial Traveler.
26. Drugs.
27. Drug Price Current.
28. Grocery Price Current.
30. Special Price Current.

 

GROCERS’ CONVENTION.

 

 

Annual Address of President De Bats
Full of Good Ideas.

The annual meeting of the Michi-
gan Association of Retail Grocers and
General Merchants opened at Port
Huron Tuesday with a large attend-
ance and is still in session as the
Tradesman goes to press. The con-
vention was splendidly welcomed to
the city by Mayor John J. Bell, and
Claude E. Cady, of Lansing, respond-
ed. President M. L. De Bats made his
annual address, in which he reviewed
conditions and outlined a platform for
the organization. The session will
be busy and important, but will have
no Jack of pleasurable features. The
attendance is large. Following is the
address of President De Bats:

In opening this, the thirteenth an-
nual convention of the retail grocers
and general merchants of Michigan, |
can not help but feel a sense of pride,
as I know you do, upon our growth
and progress, I feel that we are in
better shape to-day than ever in our
history, and the future holds pros-
pects for unbounded development of
the aims for which we are founded.

We are here to talk business and to
work in harmony to the end, that we
may understand ourselves and each
other better and to figure out ways
and means for the continued growth
and strengthening of our splendid or-
ganization. There is little in detail of
the work of the past year to be dwelt
upon or discussed, but for the com-
ing twelve months we have work
ahead that should command the best
efforts and energies of all of us.

With the recurrence of each annual
convention we are brought closer to-
gether and we get better acquainted
and understand the needs of such an
organization as this more fully. As I
said, the past year has been one of ad-
vancement in association work and
we should now be prepared to cope
with the big questions and contingen-
cies which now confront us.

The Credit Rating Bureau, whict
has been established in nearly every
city in our State, is proving a great-

er success than we had hoped for

The meeting of the Executive Com-
mittee, which was held in Lansing in

 

September, was of great benefit to| wholesalers w iu :
the Association, as was also the|among tl

meeting of secretaries, which was| fh

full of enthusiasm and a vim that evils t

should augur well for us. At these | be eracd:

meetings work, which is
good results, was planned, a
establishing of a Central Agenc
Information, whereby one local ass ind

 

 

ciation can get in touch with the | post law

other and get information which is| hooves us g a

needed to make this branch of our|put fortl ir best forts t re

organization a success. fvent suc r

 

M. L. De Bats

I would respectfully
still closer relations

     

 

 

local organizations and out stands [ se t r
sociation, so that it to edt
that when a local organization makes structed t
a request the State Association is congr r
hind that request. I believe tl fr t S
such local organizations were kno passage
by a name or number, showing t rif
identity with the State organizat National ngr
it would work to great ad
both bodies. tion
I would also recommend -i goods at net
relationship between wholesalers at ne of great portan
retailers, so that they could taken
mutual benefit to the trad: i t this meeting
firmly of the opinion that if the/|there are very is who know sian aan ~

 

MICHIGAN TRADESMAN

February 8, 1911

 

MAKES A CHANGE.

 

Walter K. Plumb Leaves the National
Biscuit Company.

Walter K. Plumb has resigned as
Manager of the Grand Rapids branch
of the National Biscuit Company to
become Secretary and Treasurer and
Manager of the sales department of
the Fox Typewriter
which he has acquired a substantial

Mr. Plumb has
with the

Company, in

interest. been con-

nected National Biscuit
Company for
twelve
men in Grand Rapids are better ac-
Guainted with the Michigan trade or

and

eighteen years, for

vears as Manager, and few

have a wider circle of business
personal friends than he. Starting in
the office aiter leaving schooi,
in 1892, as office and general utility
boy, Mr. Plumb was advanced to
book-keeper, then to the sales de-
partment, then to Assistant Manager
under S. A. Sears, when Mr.
Sears was chosen to the directorate
of the National Biscuit Company Mr.

soon

and

Plumb was made local Manager
When Mr. Plumb entered the
there were three employes, and now
there are a more and as

many road salesmen, besides agencies

othce
score OF

at the strategetic trade points. In this
splendid growth Mr. Plumb has been
an important factor. He has put in-
telligent enterprise into his work, and
his own personality has helped win
and hold business. His many friends
will wish the utmost success for him
in his new The
same qualities that brought him rec-
ognition in his old affiliations will win

field of usefulness.

him success in his new.

ers’ affairs have called for a receiver
ship. In 1890 the Michigan Trust
Cempany was put in charge, with
conditions precisely as they are to-
day. In spite of the panic of °93 and
the business depression following, the
Trust Company in six paid
debts to the amount of $3.000,000 and
turned Mr.

$1,500,000.

years
over to Peters assets to
Mr.

will be 79 years old next July.

the vaiue of Peters
He is

rugged, strong and as optimistic as

 

any young man and as willing to take
chance 75. Age
nor to

1
|
i

and experience seem

have cooled his ardor in the

2a Ct
Cast

—— ee

Valuable Book for Advertisers.
An interesting and useful book on
the subject of advertising is the 1911)
edition of the Mahin Advertising

| wholesalers,

What Other Michigan Cities Are Do-
ing.
Written for the Tradesman.

Kalamazoo people are asking the
Grand Trunk for better through train
service to Port Huron and South
Bend.

The Young Men’s Business Asso
ciation of Port Huron is supporting
a movement towards a big homecom-
ing celebration in that city this year.

Detroit entertained 182 conventions
during the past year and it is esti-

;mated that these convention visitors

expended nearly $7,000,000 there, to
say nothing of the orders left
jobbers

witil
and manufac
turers.

Owosso is now asking for the main-
tenance of three separate depots by

Boyne City boosters are raising
money for a new hotel. They have
$16,000 already subscribed and build-
ing operations will start as soon as
$4,000 is secured.

Potato loading stations are busy
this season, the farmers having been
free sellers all along, regardless of
low prices. All past records have been
broken at Howard City, the = ship-
ments to date aggregating 117 cars.
At Trufant 120,000 bushels have been
shipped out since last fall.

Kalamazoo has been assured by the
different steam roads entering the
city that proper precautions in the
way of signals, gates and flagmen will
be taken to protect the public at ail
crossings.

A dozen State conventions were
held in Lansing during January and
six more are planned for February.

Muskegon has secured several con-
ventions for the spring and plans are
under way to exploit the city’s ad-
vantages as a meeting place.

A recent report made by the Cham-
ber of Commerce, Port Huron, shows
that the city has expended over
$40,000 in securing new industries in
recent years. Suits have been started
by the Chamber of Commerce against
10 of the subscribers to its industrial
fund to make them come to time and
other suits are threatened against de-

linquents.

The Traverse City Board of Trade
has voted the sum of $50 to aid the
Michigan Shippers’ Association in its

campaign.

The Saginaw Board of Trade pro-

4.

a

.

poses to raise $3,000 for the enter-
tainment of conventions. The Board
has secured seventeen meetings for
the coming year and expects to do
still better next year.

The Allegan Board of Trade has
elected the following officers: Presi-
dent, John E. Nichols; Vice-Presi-
dent, John C. Stetu; Secretary, Ira C.
Montague; Treasurer, Sidney Wise.
The annual banquet will be held the

Mr. Plumb’s successor with the Na-
tional Biscuit Company has not yet
been announced.

— 7-22 —__
Receiver for R. G. Peters.

The affairs of R. G. Peters and the
R. G. Peters Salt & Lumber Company
have been placed in the hands of the
Michigan Trust Company as receiver.
Mr. Peters has been making exten-
sive investments in iron lands, smelt-

 

ing works and railroads in Georgia, in
Florida timber and Mississippi lands,
besides being interested in manufac-
turing enterprises in Grand Rapids
and in Ohio, most of them on con-
tracts. His various enterprises may
have merit, but he has not “cleaned
up” as he went along, with the result
that he has a lot of loose ends, and
these loose ends have become tan-
gled. His liabilities are estimated at
between $1,500,000 and $2,000,000,
and it is believed with the skilful and
careful management of the Michigan
Trust Company the assets will be so
converted that not only will the debts
be paid but that a substantial surplus
will be left. The receivership is not
a bankruptcy proceeding, but an ac
tion in chancery, resorted to to con-
serve the widely scattered assets and
to enforce some degree of conserva-
tism in Mr. The ac-
tion is instituted by Mrs. Emma Bur-
ton, of Texas, a sister of Mr. Peters.
The receiver has been authorized to
raise $500,000 on receivers’ certificates
to meet the immediate needs for cash
in handling some of the contracts.
This is the second time Mr. Pet-

Peters’ course.

 

Walter K.

 

Plumb

 

Data Book.

leather, contains over 500 pages and

It is neatly bound in

is crammed with useful information

and data pertaining to advertising
and selling. It contains detailed in-
formation on all the important mag-
azines, newspapers and other periodi-
cals published in the United States,
Canada, the West Indies and _ the
Philippines, classified and arranged
for instant reference. It also gives
population of towns in’ the United
States where daily papers are issued,
and shows the cost of posting each
town that is listed. A great improve-
ment in this edition over former is-
sues is that detailed information is
given on the 357 trade publications,
all arranged under the several classi-
fications.

 

the roads entering that city, rather
than to have a union station.

Chas. E. Wheeler, Secretary of the
Jackson Chamber of Commerce, has
resigned to accept a similar position
at Peoria, Ill.

Feb. 8 will be “Board of Com-
merce day” in Flint and concerted ef-
fort will be made to enroll all citi-
zens as members of that
tion.

organiza-

Saginaw has seventeen conventions
already booked for this year and is
undertaking to secure a permanent
convention fund for the city amount-
ing to $3,000 a year.

Grand Haven is surely alive, if the
first annual banquet of the Commer-
cial club of that city, recently held,
is any criterion.

 

first week in March. F. H. Williams is
Chairman of the Banquet Committee.
Upper Peninsula boosters will meet

at Menominee Feb. 21 to organize an
Upper Peninsula Publicity League, de-

signed to exploit the agricultural an
industrial resources of that section of
the State. Almond Griffen.
—_22>___
Favorite Fiction.

“Buckwheat Cakes with Maple Mo-
lasses, Ten Cents.”

“One Day After Date I Promise to
Pay.

“You Will Find Our
Cheapest in the City.”

“And Now, My Friends, a Word in
Conclusion.”

“I’m Going
Man.” (With
piece.)

“Yes, I Had an Invitation to the
Party, But Couldn’t Go.”

“Subscription Price, One Dollar a
Year, Invariably in Advance.”

“Dr. Justout, Physician and Sur-
geon.”

“Your Honor, All My Client Asks
in This Case Is Justice.”

“Twenty Minutes for
ments.”

Prices the

Out, Maria to See a
IWuminated Frontis-

Refresh-

 

é.

——

.

February 8, 1911

NEW YORK MARKET.

 

Special Features of the Grocery and
Produce Trade.
Special Correspondence.

New York, Feb. 6—Spot
like the ground hog, seems to be
taking a rest. For a few days there
seemed to be a desire on the part of
holders to dispose of stocks and quo-
tations were certainly steady
than a week ago. Of course this was
due to the effort of the bears in the
speculative market, but the article
now seems to have recovered and
sellers are again firm. At the close
Rio No. 7 in an invoice way is quoted
at 127%@13c. In store and _ afloat
there are 2,586,424 bags of Brazil cof-
fee, against 3,814,454 bags at the same
time last year. Mild sorts are very
quiet and practically unchanged in
any respect.

Pingsuey and Country Green teas
are in pretty good request and, in
fact, the whole tea market seems to
be confident. Prices are well sus
tained all around and especially well
content are the sellers of proprietary
brands. The statistical position is
certainly favoring the seller.

Refined sugar shows
strength, but there are no

coffee,

less

increasing
transac
tions of importance to note. Buyers
take small lots and are simply wait-

ing for spring. Standard granulated,
4.60c.
Sellers of rice say that trade 1s

about as quiet as they can remember
it being. When the buyer purchases
any at all it is the smallest possible
and the market is

amount, whole

 

ito quotations for the top grades, wit

MICHIGAN

dragging. Prime to choice domestic is |

quoted at 474%@5'4e.

Spices are meeting with better call

than a week ago, and pepper is par
ticularly the center of
ers seem to think that

1
Vay and, in

interest. Sel!
matters are

deed, the

i

coming their

ures of supply and demand would

seem to indicate this
and stocks are only

Prices are firt

moderate

The grocery grade of molasses is}
moving steadily and the market
well sustained at former rates. Qu

“~

tations on syrups are unchanged

Most of the business is in the export

line.

Canned goods remain practicall;
unchanged. The attention of the trad
is concentrated on Milwaukee and
for a week there will be nothing do
The big storm, which is jus
reaching here and which is reported
as so violent in the West, will have
some influence in

liveries. For a

ing.

making delayed de
there

orders, but the

week was a
pretty good run of
demand is
prices are made to fit
Standard 3’s
S5@87i4c. Corn and peas are resting

lots and

now for small
the case
tomatoes are quoted

and neither seller nor buyer seems te
be much interested
The

tle improvement

butter trade has showr

within a few day-

and creamery specials are

23c; extras,26@26i4c; firsts, 22@24c
held specials, 24@25c: held extras, 2
@M234c; process, 200@20'%4c: imitation

creamery, 18@19c: 164417

- ate .
factory,

Cheese is practically unchanged as

'- | Business News

quoted ati!

 

TRADESMAN

“tina nme? a? -
oti cert eT tya n .

 

es alla ialte
From th

State.

°
whi
o
eo
¥
“

a al

Howe—The firn Ltwater
| Nichols, hardwa
isolved partne
| Atwater will cont
| Vineennes—The Director ate
Indiana Retail

tion

j

jannounced by Secretary Thom b
£ St r

Palfrey as follows: J. Ralph lark
Anderson; W. S

,

  

 

 

 

 

 

£ he ening « 5 *s
ror the enstiing a ‘ = 5

- ot ou ne
e733
: 3
an ‘
Po . ?
IZ f
££ > -
7

 

 

Absolutely Pure

The only baking powder
made from Royal Grape
Cream of Tartar

NoAlum, No Lime Phosphate

 

ALL grocers should
carry a Full Stock of
Royal Baking Powder.

It always gives the
greatest satisfaction to
customers, and in the
end yields the larger
profit to the grocer.

 

 

MICHIGAN TRADESMAN

February 8, 1911

 

 

 

  

thy i ¢ Sats
ht Weoiph Soy ibn IL i ~

 

 

 

   

 

 

 

 

 

= —— = Sai RS
ye , ;
EY

Movements of Merchants. receiver's sale to Geo. Little, of

Cadillac—A. C. Hayes is
out his business here.

Pellston — Charles Harman
close out his stock of merchandise.

closing
will

Kalamazoo—The Folz
ing enlarged and

ture.

given new turni

Denton—N. Grossman,

Saginaw, has opened a general store

Potterville—Adam Parker has pur- |

chased the Geo. J. Scofield & Co.’s |
hardware stock.
Battle Creek—Nichols & Coleman

will open a decorating and wall pa-
per store March 1.

Bliss—A. A. & Co. expect
to dispose of their stock by March 1|
and close their store.

Traverse City—Rudolph A. Hueli-
mantel has purchased the cigar fac-
tory of Neil Krantz.

Allegan—Corboy

Keiser

& Kirshman have
opened a general line of metal-work-
ing and plumbing goods.
Reading—H. A. Drury & Co. have
ordered new furniture and fixtures
and will soon open a meat market.
Bellevue—Charles Stark has pur-
chased the R. D. Murray grocery

stock and will conduct the business. |

Pinckney—F. G. Jackson has sold
his stock of dry goods, furniture and
general merchandise to R. D. Clin-
ton.

Charlotte—Frank Morrell is fitting
up an up-to-date harness shop in the
building recently purchased by N. E.
Gibbard.

Boyne City—Harry L.
Battle Creek,
er, James R.
meat market.

Laingsburg—E. W. Howell has
bought the interest of A. D. Benson
in the Laingsburg Furniture and Un-
dertaking Co.

Tonia—Ben Curry has
vacant store in the Webber
and will open confectionery
cream parlors.

Dean, of
joined his
Dean, in conducting a

has

block

and ice

Holland—John Meeboer is closing| Miss Luella Hinkle,

out his line of cigars and tobacco and
will devote all his
tailor business.

Pontiac—John D. Austin & Co. will
open the Pontiac Specialty’ Store,
with a line of women’s furnishings
and fancy goods.

Maple Rapids—Ottis M.
has purchased the R. H. Hewitt stock |
of goods and will continue the busi-
ness at the old stand.

Big Rapids—D. Reed & Son have
sold their meat market to
Brothers, Henry, of this
James, of Kalamazoo.

city, and

St. Clair—The J. R. Whiting Co.'s | fees, teas,

store is be-|

recently of |

broth-

rented the |

attention to his |

Cowles |

| Wyandotte, for $12,700.
Carsonville—H. Ruttle Sons will
|remodel the old pea mill into an ele-
| vator and they expect to be ready
ior business by April 1.

North Branch—Wm. Butler has
|purchased the hardware business of
Butler Bros., of which the late H. C.
| Butler was the active Manager.

Hart—Joe sold a hali
interest in his livery and agricultural
|implement business to John Young-
man. The firm name will be Evans,
| Youngman & Co.

Evans has

| Holland—The site chosen for the
t | new postofiice is the old red planing

;mill, opposite Centennial Park, one
block from the new city hall. It was
purchased for $14,000.

Muskegon—Dan K. Solheim ha;
been made Manager of the Indepen-
dent Five and Ten Cent Store, suc-
ceeding E. F. Day, who will be trans-
ferred to another city.

St. Joseph—F. C. Randall, pro-
prietor of the Economy store, has
disposed of his stock to the firms of
| Burkhard Bros. and H. H. Freitaz
and will retire from business.

Traverse City—Jas. Flaggart and
Chas. Hall have organized the Queen
City Bottling Company and will pro-
| duce a line of soft drinks,
dition will handle bar glassware.

Ionia—Ezra Pierce has bought an
interest in the H. R. Nelson Grocery
|Company and the firm will be here-
| after known as the Central Supply
|Company and will do a cash
ness.

Detroit—The Continental Coal Co.
jhas engaged in business with an au-
thorized capital stock of $25,000, ail
|of which has been subscribed, $2,600
|being paid in in cash and $1,000 in
| property.

Hillsdale—Ernest Hinkle has

and in ad-

 

busi-

pur-
‘chased the Harmon Grocery and
| Bakery at Pittsford and has turned
|over the business to his daughter
who is now

‘in charge.
Saginaw—The Bolton Auto Co.

|has engaged in business to deal in
‘autos and parts, with an authorized
| capital stock of $10,000, of which
| $6,200 has been subscribed and $3,750
|paid in in cash.

Portland—Claude C. Ludwig, of W.
|E. Ludwig & Co., has purchased the
|interest of his father, W. E. Ludwig,
land his brother, B. E. Ludwig, in the
general merchandise store

and wil

Reed |continue the business.

Muskegon—The Kier Coffee Co.
jhas engaged in business to sell cof-

spices, china, groceries,

stock and fixtures have been sold at ‘etc., with an authorized capital stock

 

 

of $2,000, all of which has been sub-
scribed and paid in in cash.

Hastings—P. G. Bennett and Greg-
ory Feldpausch have purchased the
meat market and business of Wood,
Mansel & Snyder and will continue
the business under the style of the
Bennett & Gregory Market.

Stanton—The A. Benow Co. has
purchased the building occupied by
it and as soon as improvements can
be made the business will be enlarged
to include dry goods and women’s
and men’s wear and furnishings.
City—After being shut
down several weeks for repairs the
Oval Wood Dish factory will soon
be running full force, with the ex:
ception of the clothespin department,
which will be started in a week or
two.

Cadillac—H. B. Sturtevant has sold
his interest in the firm of Sturtevant
& Bunyea to his partner, E. E. Bun-
yea, who is now the sole owner of
the business at the place on the Ann
Arbor Railway which is named after
him.

Ludington — Jagger & Boersma,
plumbers, have merged their business
into a stock company under the same
stvle, with an authorized capital
stock of $6,000, of which $3,200 has
been subscribed and paid in in prop-
erty.

Detroit — President William  C.
Noack, of the Wholesalers and Manu-
facturers’ Association, has resigned
on account of ill health. Frank H.
Conant, of the Delamater Hardware
Co., who was elected Vice-President
at the annual meeting, will become
President.

Ann Arbor—The Eberbach Build-
ing Co. has engaged in business for
the purpose of erecting and owning
buildings for leasing. with an author-
ized capital stock of $40,000, of which
$35,000 has been subscribed and $30,-
000 paid in in property.

Cadillac—George C. Webber, who
recently withdrew from the firm of
Webber-Ashworth, will leave
for Helena, Mont., to become Sales
Manager for the A. P. Curtain Com-
pany, one of the largest
concerns in that state.

Detroit—C. Fred Richards, dealer
in wholesale crockery and glassware,
has merged his business into a stock
company under the style of the C.
Frederick Richards Co., with an au-
thorized capital stock of $1,000, all of
which has been subscribed and paid
in in cash.

Caro—W. A. Forbes & Co., dealers
in lumber and coal, have merged
their business into a stock company
under the style of the W. A. Forbes
Co., with an authorized capital stock
of $10,000, all of which has been sub-
scribed, $1,000 being paid in in cash
and $9,000 in property.

Cassopolis — Fisher & Reynolds
have rented all but the front room of
the upper floor of the Phelps building
and have had an arch cut through
from the upper floor of their own
building for the purpose of enlarging
their store room. The new room will
be utilized for showing a large stock
of carpets, rugs,
etc.

Traverse

soot

furniture

linoleums, curtains,

 

Kalamazoo—After conducting for
the past thirty-four years a success
ful hardware business, John Van
Male has taken in his son, J. C. Van
Male, as a copartner and the firm will

hereafter be known as John Van
Male & Son. The son has been iden-
tified with the business since boy-

hood days.

Jackson—The B. R. Parrott Co.,
plumber, etc., has merged its busi-
ness into a stock company under the
style of the Parrott Heater Co., for
the purpose of manufacturing  in-
stantaneous water heaters, with an
authorized capital stock of $30,000,
of which $20,000 has been subscribed,
$5,233 being paid in in cash and $14,-
767 in property.

Saginaw — The Wholesalers and
Manufacturers’ Association has eleci-
ed |. P. Tracy Secretary, to succeed
F. F. Kleinfeld, resigned. The mat-
ters of the Industrial Exposition and
the trade extension trip about the
State were touched upon and it was
believed that work on the Exposi-
tion should be started soon if one is
to be given this year.

Flint—Charles T. Bridgman, Treas-
urer of Smith, Bridgman & Co., has
retired from active work in the store
with which he has been identified for

nearly a half century, and in which
he rose from a clerk in the office to
one of the chief stockholders. His

work will be taken
sistant, Fred W.
man will

over by his as-
Merrill. Mr. Bridg-
retain his interest in the

company and remain on the director-
ate.
Allegan — Leonard Stein has

bought from M. C. Sherwood his
stock and a controlling interest in
the Sherwood & Griswold Co., and
the firm has been reorganized. In the
new company Mr. Stein will be Pres-
ident and Manager; Mr. Jenner, who
has increased his stock, will be Vice-
President, and James Westrate, now
a stockholder, will be Secretary and
Treasurer. Mrs. I. P. Griswold bought
Mr. Sherwood’s interest in the store
building.

 

Manufacturing Matters.

Lansing — The Capital Furnitur:
Co. has increased its capital
from $100,000 to $150,000.

Port Huron—The capital stock of
the Port Huron Creamery Co. has
been increased from $100,000 to $150,-
000.

Detroit—The Detroit Wheel Co.
has engaged in business with an au-
thorized capital stock of $1,000,000, al}

stock

of which has been subscribed and
paid in in property.
Detroit—The Eureka Fence Ma-

chine Co. has been incorporated to
manufacture wire fence machinery,
with an authorized capital stock of
$50,000, of which $37,500 has been
subscribed and paid in in property.
Detroit—The
turing Co.,

Schermack Manufac-
manufacturer of vending
has merged its business
into a stock company under the style
of the Schermack Co., with an au-
thorized capital stock of $100,000. all
of which has been subscribed, $509
being paid in in cash and $99,500 in
property.

machines,

”

 

February 8, 1911

MICHIGAN TRADESMAN &

 

 

 

 

 

  

 

 

 

—=—_
the speculative provision trade is for) Cucumbers—#i.50@2 per doz
“A“Ga4|| | lower values, but this theory nt s3—Loca rs are me 2
EWE = worked out for great results. The delivered
~ * FY ZF Y}list closed only a trifle ast Srapes— Malagas—36/@ 6.50 r ee
KEI : week. Hog receipts continu disap- rape Froit — $5.25@3
\

>

”

 

pointing and supplies are not accu-

   

 

 

 

 

 

 

The Grocery Market.

 

 

= 2 mulating. There are only three weeks
mm Ay —, left of the so-called winter packing
i cy 4
- KS oe, season, the trade beimg such an
ay “4 d ° ? .
MT” ZAK eS year business now that the line be
BIT, | ht i j .
S| A) Moe y, tween the two seasons is an imagin-
Ly vir = : a
> Cp i ary one, although stil calculated
WEP EF 7 ie . ‘
from. Since Nov. 1 th has en
a shortage of 450,000 he as com-
been very active during the past week | pared with the similar - -
refined is|and prices are very reasonable. Gal-|4o0, and supplies of the pr ¢ a

Sugar—The market on
still weak and a further decline of
from 5 to 15c per hundred is looked
for by some between now and the

latter part of March, but it is hard |

The

to tell just what may happen.

difference in price now between beet |

and cane is larger than for some time
and there is also a greater differenc:
in price between raw and refined sug-
ar than is often seen. The demand is
of about usual size for the time of
year, but many of the retailers have
been holding off buying in any quan

tities in the hope that the market
might be still lower. Local dealers

quote Eastern at 5.14 and Michigan at
4.94.

Tea—The latest advices from Ja-

pan are to the effect that stocks are |

entirely cleaned up and all shipments
made show an increase in exporta-
tion to America of about two
lion pounds over last season and wit”
a firm market maintained to the pres

mil-

ent. Stocks in this country are not
large. The Board of Tea Experts

meets in New York this week to de-
cide upon the standards for the com
ing season and the question of colora-

tion will no doubt be definitely set-
tled. To the growth of India and
Ceylon sales is attributed the de-
crease in the foreign demand of
China blacks, more especially of the |

lower grades, and the Chinese grow

ers are taking more pains in the mat-

ter of fertilizing and improving the
quality of the growths, realizing the

fact that the decline is largely

to neglect and careless methods of

propagation. The Keeman district

where strict attention has been paid |
to these matters, has already become
popular, according to the report .of

Consul-General Dorsey, of Shanghai

and the demand for these teas

more than quadrupled in the last few
years. Ceylons and Formosas remain

firm, with steady demand.

Cotfee—There is little

the market, although the option mar-
shows a little weakness, but the
spot market holds as firm as ever and
with the world’s visible supply much

ket

below the supply of a year ago, it is
also stated by prominent coffee im-|
Bea |
zils in New York are 1,350,000 bags |

porters that the total stocks of

less than a year ago. This being th:

case there is hardly any chance of the

market declining.

Canned Fruits—The movement of

immediate

all lines is regulated by
requirements of the retailer and con-
sequently there is just a fair demand
Pineapple is about the same price
but stocks are not large. Peaches have

due |

has

change 10

lon apples are in fair demand and|not accumulating. Nevertheless, the

NOT 4 Tis
|prices are firm and high. The de-|trade is firmly con . .
imand for pie goods of all kinds is in-| cymmer and fall run _

|
i
|
}

creasing and the supply of gallon ber- | farce enough to supply all wants

 

 

 

 

 

 

 

 

 

 

 

lries is small. * is soing on t tine
Canned Vegetables — The demand |the contingencies as ris
| has been good. Tomatoes are still a|stead of preparing for them in {
ilittle higher and the market is very|vance. Pork declined 5/430c
strong. There is an increase in the de-|closed unchanged to 5c lower
mand and some of the retailers are|ribs closed 5@10c lower t ou
ltaking quite large lots so as to last|range of prices of the principal art
them until the 1911 pack arrives.|cles on the Chicago Board
There is very little doing in futures | were
in any line. The market on corn is High Low 191
unchanged, but the demand is good Wheat—
Peas are being sought, especially the | May $ 94 3 94 3
cheap grades, but there are very few) Tuly . 943 9
|to be had. Sept 927%
| Canned Fish—The supply of both
imported and domestic sardines 1s 50 t 5
said to be limited and holders in the 5
East are offering them in limited sup- z
ply.
Dried Fruits—The supply of apri- 343 2
cots is small and prices are so high 34! '
that the demand is very limited, but 3 ; :
the market is firm. Peaches have been
|moving well and prices are unchang- 13.47 3.05 :
led, but are a little firmer than a short 13.00 v4 17.60
| time ago. Prices of prunes are above
| any prices quoted in former years and ).90 ;
ithe market is still firm; stocks are 9.7% ae 5
lsmall in most sizes. Currants are| Ribs-
moving slowly and prices are un | May 9.90 3 3
changed during the week. The market Tals ». 61/2 pa mo
lon evaporated apples is still very a a i cata
ifirm, but the demand is light for the a ™ —, —_—
iseason of the year. ae ” a © '
Rice—A very strong tone prevails ons 7 . : sie
ion the higher grades. The demand is 7. rae = .
lincreasing on nearly all grades, as seal | ;
rice is much cheaper than many oth-|. : : ae . ce
ler food stuffs of to-day. There is no|,.. 3 a
change in prices of low grade rice| ig SS ai
of either Japan or head. Oe a a
Syrups and Molasses—The demand ogee ‘e The somes in the oe
for both syrups and molasses is €X | ¢ Joe was in { of a
ceptionally good, some retailers buy-|__ 4 aos - a ¢ Q
ing in quite large lots. Prices havels- Poll, a ~ so. t er
been cheap on corn syrup and still a ap - oe
so, but the market on molasses i3|  , an -.
firmer than a week ago. Maple good; — ,
lare unchanged in price and the de famanas—EFICES Taage 1
mand is about as usual for the time of | 27-59 ace rding to siz
year. | bea 7 ,
Salmon—The Seattle Trade Regis- $2.75@3 for red kidne
ter says there is little trading ever Beets—50e per
among jobbers, and the canned sal- Butter — Lo ndler ¢
mon business is practically at 2|creamery at 26c for t n rinit
standstill. Retailers are buying only |1%c for No. 1: packmg st
as they need. This is the first time Cabbage—60c per doz
in the history of the industry that Carrots—30c per >
such conditions have prevailed at this} Celery—20c for home grown
lseason of the year. Perhaps as Lent Cocoanuts—60c¢ per de r $4
_ldraws nearer more activity may he|per sack
| displayed. | Cranberries - Cape Cod Howe
| Provisions — Popular sentiment in! $9.50 per bbl

a
——— Oe
-
a nll in ee
erie _— of
i lll
‘
ren nrn
- <r
*<@ ree a
oe ror ne + =

~ -
Ti -
earls z
S + ‘
25 er
oo ame -
\
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aa r

 

MICHIGAN TRADESMAN

February 8, 1911

 

VITAL ADVERTISING.

 

A Discussion of Some of the Princi-
ples.
Written for the Tradesman.
a.

It was said of the writings of Mar-
tin Luther that, “His sentences were
living creatures with hands and feet.”

That is merely a figurative way of
saying that the great reformer had a
virile and trenchant literary style.

His words were robust and vigor-
ous. His sentences were packed witn
thought; nothing languorous and leis-
urely about Luther, and polish he
cared for not at all. He was in-
tensely, passionately in earnest. His
soul was dominated by a single mas-
ter-passion—to convince people, to
persuade them and to coerce them by
the infection of his own cataclysmic
enthusiasm to his way of thinking.

Therefore in Luther’s papers, tracts
and books, words swing into line as
if at the command of a master; sen
tences stand shoulder to shoulder and
paragraphs march with quick, tens
and purposeful tread. To save your
soul you can not stand idly by as a
cold, critical, disinterested spectator—
not if there is blood in your veins. In
spite of everything pou find yourseif
mixing in and taking a leading part
The simple truth is,
something doing on one of Luther's
printed pages.

All. merchants nowadays
more or less money advertising their
Here and

there is always

spend

wares and their service.
there will find an
storekeeper who thinks that he has
tried out this thing of modern pub-
licity and found it wanting, but the
inexorable logic of subsequent events
will either convert him or—put him
out of commission. To get people
into your store you have to turn peo-
ple’s attention to your store. That
is advertising. To induce people to
buy your wares you have to compe!
people to regard your wares favora-
bly: and finally you have to follow
up this favorable impression that you
have created, and compel action. That
also is advertising. To run any sort
of a retailing business without adver-
tising of some sort is tantamount to
operating a steam engine without anv
fire under the water. The only way
to get up steam is to apply the fuel.

When we speak of advertising we
mean, for the most part, printed an-
nouncements concerning the store
and its service, concerning our mer
chandise, its use, value, goodness, de-
pendability, desirability, etc. Whether
our announcements are printed from
day to day in the newspapers, or
whether they are embodied in fold-
ers, circular (or form) letters, in-
serts, booklets or catalogues, and
mailed out directly, the fundamental
purposes in our advertising are the
same. The measure of our success
in all these various forms of adver-
tising will depend entirely upon our
fidelity to the laws of success in pro-
ducing effective literature. The main
thing in all our advertising is to pro-
duce copy of a fresh, vigorous, force-
ful and compelling kind. Paper, type.
covers and illustrative features count

you occasional

 

for something, to be sure; but the
main thing is, as the newspaper peo-
ple put it, “the story.”

No printer on earth can print a
“dead” story in such fashion as to
make it interesting. I have in pos-
session at this minute scores of book
lets gotten out by all manner of re-
tailers—and some of them are book-
lets de luxe, insofar as paper, print-
ing and art are concerned—but other-
wise inconsequential. Some of them
must have cost thousands of dol-
lars, and yet in spite of the enormous
outlay incident to their production
some of them are positively “dead
ones.” They would not awaken the
slightest ripple of interest in a living
soul—unless he were an_ indefatigable
student of advertising, and wanted to
use them as typical illustrations of
the wrong way of attempting to ex-
ploit one’s business. Yet in each case
the printer did his part excellently.
The type-faces are new and clear-cut
and the half-tone cuts and colored
nages sumptuous to a degree. Verily,
the vital spark is the copy.

In the first place it has to get the
attention of the reader, and I mean
his wide-awake, tense, interested at-
tention. Many of the people to
whom it goes, no matter how it is
sent forth, are blase, in different and
surfeited with advertising of many
kinds. Every mother’s son of them
has that, “I’m-from-Missouri” mental
attitude. You will have to make him
perk up mighty quick in the action
or it is into the waste-basket with
this form letter, insert, folder or
booklet. Make him attend! Do not
apologize for intruding on his valu-
able stammer, beat
about the bush and facetious
apropos of nothing under the heav-
ens! Get his attention! “How shall
I eet the attention of the people?”
enquired a young preacher of the vet-
eran. something to at-
tend to,” was the laconic reply. That
is the whole story in a nutshell. The
only way to get attention focused 09
your proposition is to put your prop-
osition in such a way as to make it
interesting, fascinating, fetching.

time. Do not
wax

“Give “em

“Ves,” replies some doubting
Thomas, “but what is there about
hardware, farm implements, shoes,

dry goods or groceries that is so
deucedly interesting, people are going
to get enthusiastic over it?” “There is
a common feeling that business can
not be interesting in itself,” says Dr.
Flinders Petrie, “but there are few,
if any, which, if intelli-
gently followed, will not yield scope
for some real interest of observation
and study.” Even if the commodity
or commodities vou sell do, in them-
selves, appear to be somewhat lacking
in the elements of interest, there is
always the possibility of investing
them with an interest that belongs,
not so much to these admittedly un-
interesting things as to certain asso-
ciated things. Professor William
James, of Harvard, states the rule
when he says: “Any object not inter-
esting in itself may become interest-
ing through becoming associated with
an object in which an interest  al-
ready exists. The two associated ob-

businesses

 

jects grow, as it were, together; the
interesting portion sheds its~ quality
over the whole, and thus things not
interesting in their own right bor-
row an interest which becomes as
real and as strong as that of any
natively interesting thing.”

Let me illustrate by a concrete ex:
ample just how this trick of invest-
ing an uninteresting object with a
borrowed interest is turned. Here is
a certain mechanism made up _ of
iron, steel and wood. It is complex.
There are hundreds (maybe thou-
sands) of parts to it. To describe its
operations minutely would require a
lot of technical language that would
put the uninitiated to sleep. Nobody
without a technical education would
give a rap for that sort of a descrip
tion. Get up a lot of advertising talk
about the construction and operation
of that machine and release it among
erdinary folk who have never attend-
ed the technical schools and it would
create perhaps as much interest as a
facsimile of the inscription on the
Moabite stone. About one man out
of every 3,749 would read it—maybe.
But, say, suppose you add a touch of
human interest to that copy. Suppose
you tell something of the man who
first obtained the crude, undeveloped
idea of the operation to be perform-
ed by that machine. Suppose you tet]
how, amid difficulties and discourage-
ments, he sought to embody his idea:
how others coming along improved
upon the original conception: and
how, after years and years of patient,
tireless effort on the part of many
inventive minds, the mechanism was
at length perfected—then you have
a story. You have added the touch
of romance. You have invested pro-
saic facts with garments of living in-
terest. You have made your story
readable. You have made it interest-
The interesting feature in this
particular case is not in the machine
but in the men who made the ma-
chine.

ing.

Let me give you another illustra-
tion: The other day my furnace got
out of kilter. I was burning a ton
of coal per week and my wife was
complaining about the cold. Now,
when you are burning up $3.75 a week
in fuel, it sort of looks as if you
ought to be feeling some results—es-
pecially when the thermometer stands
fifteen to twenty above zero. So I!
went to the telephone to call up a
furnace man. (I never putter around
wasting valuable time trying to do a
job I do not know anything about.)
In my city there are perhaps twenty
or thirty furnace concerns. I thought
of one concern—we will call it Jones-
Rillings-Jones. Why did I happen to
think of Jones-Billings-Jones? I will
tell you. Months ago—so many 1
have forgotten—I got a little book-
let from Jones-Billings-Jones. It was
a deucedly clever little bit of adver
tising. It was illustrated cleverly.
The gist of the story was how
“Thompson Lost Out.” Thompson
lost out trying to save two dollars by
cleaning his furnace himself. There
was Thompson’s picture as he ap-
peared before repairing to the base-
ment to interview the furnace, An-

 

other picture showed Thompson at
work. You could see globules of
soot coalescing with globules of per-
spiration. There was another picture
showing Thompson under the smoke
pipe when it gave way unexpectedly.
You could almost hear the things
Thompson was saying through his
tensely set jaws.

That story got my attention right
off the reel. I have been up against
the stove pipe proposition in the
halcyon days of the past. Having se-
cured my attention, the writer went
on to show (in story form) how fool-
ish it is to squander a lot of valuable
time, get one’s self all smeared and
grimed and ruin (maybe) a good suit
of clothes—all for the purpose of
saving the price of an expert’s serv-
ice. For two bones, so ran the argu-
ment, Jones-Billings-Jones will send
over an expert. He knows furnaces
from A to Izard. He loves the smell
of a furnace. He could put a furnace
together in the dark. He will take
down the pipe tenderly, scientifical-
lv and gracefully. He will clean :t
out thoroughly. He will poke around
in all the nooks and crannies of your
furnace with his wire brushes (spe-
cially designed for the business) an‘
claw out all the accumulated dust.
If there is anything out of repair, he
will report it and we will send you
a memorandum of just what is need-
ed and what it will cost you (or your
landlord) to get it fixed. The total
cost of having this expert from
Jones-Billings-Jones’ furnace com-
pany clean out your furnace is only
$2. That clever story, so interesting
and amusing in itself, is an unanswer-
able argument. The man who reads
it will never attempt to clean anoth-
er furnace—that is, if his time is ot
much value—he will do—well, he will
do just what I did—call up Jones-
Billings-Jones.

Now, in order to turn out adver-
tising copy of this kind your adver-
tisement writer must have a knowl-
edge of human interests and instincts.
He must be able to seize the salient
points of a given business proposi-
tion, and link these salient points up
to something that is interesting—and
interesting to all classes and condi-
tions of people. Chas. L. Philips.

—__22—___
Selling Garden Seed.

Spring is coming on and the gro-
cer should have his seed department
ready for business. It used to be that
the grocers sold most of the seeds.
They have let the business slip away
because they did not take care of it.
The seed houses have opened up spe-
cial stores for seeds and plants hbe-
cause the grocers neglected their
work. Hardware stores and drug
stores have gone into the seed busi-
ness.

To win.back his trade the grc-
cer must study the seed business.
Visit, if possible, some big seed
house; see how they handle their
business; see about their shipping fa-
cilities; assure yourself that you are
getting fresh seeds for your custom-
ers; make the seed grower guarante?
satisfaction. Then when you go home
you can push your seed department
intelligently and effectively.

 

February 8, 1911

MICHIGAN TRADESMAN T

 

 

 

 

 

PER CENT GAIN

In sales for one month is pretty good, isn’t it?

That's what Lily White state and city sales did this year in January compared

with January, 19gIo.
And we have never made a house to house canvass.
Or peddled samples.
Or given premiums.
Or annoyed the consumer or the grocer by any questionable methods.

We've just been going ahead making the best flour known to mankind—or
womankind—putting it up in clean, protected packages telling people about it and

helping the grocer tell them about it.

ILY WHIT
FLOUR

‘The Flour the Best Cooks Use’”’

Is really an institution in Grand Rapids. I+ wouldn't seem like Grand Rapids
without it. It’s been made here by this same company, in the same mill building

and by the same miller for 26 years.

Remember, though, there isn’t a stitch of machinery in the mill that was there
26 years ago. All the machinery is modern and very likely, on that account, we're
making better flour than we did 26 years ago.

Oh, yes, the building is a little larger and we have put up many new ones

but what we're really getting at is that flours may come and flours may go but

7

‘‘Lily White” goes on forever.

Your loyalty to this home product is appreciated.

VALLEY CITY MILLING COMPANY

GRAND RAPIDS, MICH.

This is a reproduction of one of the advertisements appeariny in the daily papers. all of whieh help the retailer to sell Lily W

 

 

 

MICHIGAN TRADESMAN

February 8, 1911

 

 

HIGANTRADESMAN

EES

 

 

DEVOTED TO THE BEST INTERESTS |
OF BUSINESS MEN.

 

Published Weekly by
TRADESMAN COMPANY

Corner Ionia and Louis Streets,
Grand Rapids, Mich.

 

Subscription Price.

Two dollars per year, payable in ad-
vance.

Five dollars for three years, payable
in advance.

Canadian subscriptions, $3.04 per year,
payable in advance.

No subscription accepted unless ac-

companied by a signed order and the
price of the first year’s subscription.
Without specific instructions to the con-
trary all subscriptions are continued ac-
cording to order. Orders to discontinue
must be accompanied by payment to date.
Sample copies, 5 cents each.
Extra copies of current issues,
of issues a month or more old,
of issues a year or more old, $1.

5 cents;
10 cents;

 

Entered at the Grand Rapids Postoffice
as Second Class Matter.

E. A. STOWE, Editor.
February 8, 1911

 

 

 

PRESIDENT BOARD OF TRADE.

The term of Heber A. Knott as
of Trade has come to an end and E
A. Clements is his successor. Mr.
Knott has served two years,
the limit under the rules of the
Board, and has made a record of
which any man might well be proud.
He has given more of time to
the duties of the office than a maa
in active business could well afford.
He has sacrificed personal conven-
ience and spent of his own money
to promote the interests of the city
through the organization. It has tak-
en civic pride and civic patriotism to
do what he has done, and he is de-
serving of public gratitude. The ad-
ministration of Mr. Knott has been
full of achievement and tangible re-
sults, some of which will benefit the
city for long years to come.
harmonized discordant elements, he
has lined up the men,
the Board of Trade is a
more influential and more
organization than ever
business

which is

his

He has

and
stronger,

young

important
The
more united and
the spirit of co-operation is |
veloped, and Mr. Knott,
and diplomacy,

before.
men are
vetter de-
a nis tact
been an impor-
tant factor in bringing this about.
Mr. Clements,
a different
Knott,
will be
Board

with
has

Preside nt, 1s
from Mr.

the new
type of man
and this, it may
a source of the
of Trade and an influence fo:
its continued growth. He is enter-
prising, aggressive and patriotic. He
will bring activi
ty, develop new policies, apply
theories, and the results will be bene-
ficial. Commendations will follow Mr
Knott as he from office,
good wishes et Mr.
as he enters.

be expected.
strength to

new elements into

new

retires
will gre

and
Clements

 

LEADS IN CONGRESS.

What gives promise for a new field
of rivalry came to the surface a few
nights ago, when at an alumni gath-
ering in New York it was found that
the University of Michigan leads all
the other American colleges, big and
little, old and young, in her represen-
tation in Congress.
graduates from this

Twenty-seven

institution are

now members of Congress, while
Harvard can boast of but sixteen,

| with Yale and the University of Vir-

is

|ginia a tie at fifteen each.

Of this number from our own in-
stitution there are four senators:
Shively, of Indiana; Warner, of Mis-
souri; McCumber, of South Dakota,

lend Sutherland, of Utah. The list of

| congressmen
| California; Taylor, of Colorado; Cox,

| leges pride
President of the Grand Rapids Boar‘ |

 

 

 

 

includes Needham, of
of Indiana; Good, of Iowa; Anthony,
of Kansas; Denby, Townsend, Dieke-
ma, McLaughlin, S. W. Smith and
Dodds, of Michigan; Borland, of Mis-
Hitchcock and Kinkaid, of Ne-
braska; Conroy, of New York; Gard-
ner, of New Jersey; Johnson and
Sharp, of Ohio: Barclay, Cooper and
Burke, of Pennsylvania; Martin, of

souri;

South Dakota, and Plumley, of Ver-
mont.

It is worthy of note that the mem-
bers represent such widely different
parts of the country. It is no smalf

Some coi-
their
their influence permeat-
ing over the utmost corners of the
earth. With all congratulations to
them, to be recognized as a great
power in the making of the laws at
home is certainly a reason for self-
gratulation of the highest order. Oth-
er states may vie for President, but
with the real reins of management in
the hands of men from our own in-
stitution we can well yield the one
bie chair to Ohio or other

matter to be a law maker.
themselves upon

missionaries,

some
state. From shore to shore
resentatives come in
own constituents.
1

be as broad

her rep-
behalf of their
May their wisdom
as the territory covered
by the interests of their people. We
are proud that the legislative crown
rests on our own ona

 

THE VALENTINE WINDOW.
Valentine's day affords a chance for
variety in the window, an

nity which should nev

opportu-
er be neglectea.
Everything tending to add novelty, t
show

  

new goods and to give a chance

will be noticed by the most
hurried passer-by is a boon to the mer-
chant.

which

em

show his
is a red-letter day

Every chance to
skill in decorating
A well arranged valentine
of the
the entire season.

tic touch in even the cheapest goods
which supplies the grace
that other seasons
Whether the
only penny card

window
most bea

uutiful of
There is the artis-

pe One

ia
jen
a

and
May nor

beauty
give.
zoods be expensive or

s, both spirit and sub

are worthy of merit.

There is the travesty on the ann:-
versary, the gaily colored sheet which
may ate
over-sensitive,
them a

stance

trait (in he
and thus become to
flesh. This sort
is a direct violation 0}

exagger some

thorn in the
of valentines

ancient customs regarding the day. fr |

the
clandestine way. It
should render the world happier. Tu
mor is always allowable, but
wit which stings. Many of the
sheets can not boast of even wit; al-
though the uncomfortable  after-ef- |
fect may last through life. It is a
cowardly way to attack an enemy in
secret. If you have a grievance to

is one for showing

may be in a shy,
not the

comic |

MEET eee ean ccc ncn eeceeeee ne

affection, it |

air, come out plainly; do not hide be-
hind the day which should have with
it associations of the highest order.
If you wish to burlesque an acquaint-
ance, be careful how you employ this
sort of a weapon. It may cut, and yet
prove a double-bitted ax, surely re-
flecting in the end upon the sender.

Observe the day by supplying the
|best missives possible. Arrange them
| artistically and give to your custom-
ers and their friends the real joy be-
longing to the patron saint. Cu-
pid pierces only those whom he loves:
his darts were never intended to be
poisoned for the enemy.

 

TRUST YOUR INTUITIONS.

“Second thoughts are wisest,” said
an ancient. Are they?
You see a child in great peril. In-

tuitively you spring to its rescue. The
man who delays for second thought
who debates whether he
not endanger himself—marks the dif-
ference
coward,

Many a man who has carefully rea-
soned out a project has wished, when
too late, that he had followed nis
wife’s intuition when she © said,
“Fon’t!” His intuitions,like hers, were
against the project, but he reasoned
himself into it.

The prodigal son,

——he may

between the hero and_ the

“when he came
said he would arise and
go to his father. Suppose he had de-
bated the matter, how his past would
have loomed up against him, and he
would probably have missed that wel-
come—a welcome so warm that it an-
gered his elder brother. If the father
had not yielded to the divine intui-
tion of love, how different would have
been the story. Suppose the father
had taken second thought on the un-
dutiful conduct of his prodigal son,
the world would have been robbed of
one of the great love stories of the

ascs.

to himself,”

A writer has said: “Genius works
less hy a process of conscious reason-
ing than by a flash of intuition.” Then
trust your intuitions. Throw away
your doubts and fears. Do a man's
part, part, and you will
not say as did Sir Walter Raleigh,
would 1 clintb, yet fear L tp
fall.” If you fall, up and at it again.
If you try you have at least a chance
to win; if you do not try there is no
possible chance of winning.

a woman’s

“Fain

 

SELF-REVERENCE.
“Above all things, reverence your
self,” and the coun-
as in the days

says Pythagoras;
as valuable now
|of the old Greek sage.
Senumee as

sel is

 

Reverence is

“regarding with profound
respect and affection.” While many of
us es obey to a letter the old
tenet, yet we err in spirit to
markable degree.

You have all seen the man
regarded himself with such profound
respect and affection that he was nev
ier ready to carry his end of the load.
| His clothing would be soiled, or hi:
back was weak, or there was some
| equall y valid reason for shifting the
|long end of the pole upon the other
j man’s shoulder.

This is entirely a different version
of the matter from that originally in-

a 2c]

 

 

who

 

tended in the text. We should have
so much respect and affection for our-
selves as to render us determined tv
get the best results from our thought
and work. “There is a kind of eleva-
tion,” says La Rochefoucauld, “which
does not depend on fortune. It is a
certain air which distinguishes us and
seems to destine us for great things;
it is a price which we imperceptibly
set on ourselves. By this quality we
usurp the deference of other men, and
it puts us, in general, more above
them than birth, dignity, or even mer-
it itself.”

It is our right to love ourselves. It
is our duty to put forth our best ef-
forts to render ourselves worthy of
this affection. Done honestly and
thoroughly, it should entitle us to the
respect as well as the confidence cf
our fellowmen; but when performed
with only the selfish motive in view
it rightfully subjects us to ridicule. If
we reverence ourselves only to the
extent of being lazy, selfish and ego-
tistical, we can not hope for the re-
spect or trust of others. But there 15
the higher self-reverence, which com-
mands the comment—there

4S a tan.

 

HELPING BACKWARD CHILD.

The story is told of the lad who
was sent to thin out the corn in
a field that had been planted too
thickly. After a time the owner went
to see how he was progressing an
found that his explanation of his
method was being literally carrie:
out. Instead of removing the smaller
spears, he was “pulling out the big
stalks to give the little ones a chance

to grow.”
Without sacrificing the “big
stalks” Pittsburg authorities are giv-

ing their attention to the child back-
ward or unfortunate in any way by
a hospital in which special work is
given to help the weak in any man-
ner. Some very interesting disclos-
ures have already come from the en-
terpriseé, and more are expected. The
child who stammers, who has defect-
ive sight or hearing, who is for any
cause behind in his classes and made

uncomfortable by those around him
because of it, may find friends who
look into reasons and help when
possible.

While the work is maintained en-
tirely by charity, teachers volunteering
assistance after their regular days’
work is finished, so many revelations
come with the seeking into each in-
dividual defect that pedagogy may he
sufficiently enriched to bring reward
again for the extra work.

It is thus through life.
the halt and the blind are on ali
sides. We may not feed them ‘n
the literal sense, but we can in many
ways render the way less hard. There
are those who lack along certain ('i-
rections and yet excel in others. It
may be ours to pick up such a waif
and set him on the road to useful
ness along his special bent. It is bet
ter to help them now than to. set
them fill our juvenile courts and
homes for the imbecile. The “little
stalks” may many of them be
rendered fruitful by a separation from
the more robust, and individual treat-
ment given for their development.

The weak,

corn

sn ate ee eet IIT

 

 

February 8, 1911

 

a LL Ee

 

 

 

 

 

 

 

 

  
  
  

 

—- inineaasin itacinaenvotet snensoinanni a - oceans
t
WOMEN AND SMOKING. and that thus the life of the women|slovenly or that he necessarily saves|of men will keep mght wearin
Among the bills for the regulation|of the land will be corrupted. It is|money in dressing himself. It oniy| loose and becommmg clothmg and te
of women, which are popping up here |time to stop the setting of a bad ex | means that when a man of years 2 n tom Cutter 3
and there in legislatures throughout | ample.” responsibilities visits his tailor he m z
the land, is noteworthy the measure| The California statesman is too | structs him to fashion his garments on ane
presented in California by Senator|much disposed to alarm. Many ob- according to safe and sane architec- ES _— —
Bryant, of San Francisco, which un-|servers whose judgement is at least | tural designs. lin es — _— oma
dertakes to prohibit women from us-|as good as his have no fear that) has — Rae or. Se neg rr ta ay o ong
ing tobacco except upon the advice |smoking is a growing habit among ee ee Pipa olenaly te outing aa . ;
of a physician. women, or likely to become so un-|there are to be radical Ve ‘ .
The bill is very strongly drawn,|less stupid men interfere. There was| men’s fashions this spring and sum-|and whatever else = .
imposing a penalty of not to exceed |2 time when many excellent women |mer. It is said that th him an 3 brother “perils >
a> one hundred dollars’ fine or six|smoked. George Washington’s moth |aggerated man” is to ¢ : iking 5 >
months’ imprisonment for violation of |e? is said to have liked her pipe; but | the “‘unexaggerated n demned include won 5
its prohibition, and holding the same |it was in the early days of crud>|means according to the tatlors 1¢ lot had consumed seamst the crow
penalty over hotelkeepers or others conditions. Women like pretty an1/| prints that “shoulders wi > Harr ind - g DIT
who permit the use of rooms under dainty habits and things. Most wom-|the chest full and the waist irrow and f conspirator ¥ make
their control by women indulging in| en consider the use of tobacco un-| giving the effect rset [ erial persous rest ~ a
the use of tobacco. tidy to the point of filthiness. Noth-|trousers will be skin tig se mor . .
Indicating his reasons for draw-|ing ever is likely to drive women ing one of the good old xecut zur -
ing up the pending bill, Senator Bry- |t© smoking unless it be an attempt | only reach to the shoe wor c = tim
ant said: to prohibit their indulgence in the called by tailors the sser tw » Fect
“Smoking is a growing habit among | Practice. That would possibly caus¢ ed man.” Heaven help i abi
women. I think it is a bad habit and|many of them to cultivate acquaint- | Dems who bas 2 hankermg for
should be checked. I notice that}ance with the weed for the sake oi of exaggeration along the same — :
women smoke at the theaters; partic- | showing their independence—the very | ‘Fhe custom LL ae e mi
ularly do I hear of their smoking in| effect that prohibition of drink has|the fact that —— mien nos . i
the ladies’ dressing room. I read that been observed to have among ordi- i oe g
at hotels like the St. Francis and the |narily exemplary men. ee ees . rc 2 z
Fairmont rooms are set apart for MASCULINE FASHIONS. |and fashion. Only our 2 - .
ne use of naivigurer who wish to smoke.| One of the distinct compensations | appear to pay any attention '
That sort of thing daca abs da the of advancing years, from the masc mode in thing, w
women in the smoking habit and I jing point of view, is the increasing | their way happy and comfor
do not think such a thing should be| emancipation from the dictation of|not caring a continental .
permitted. My great fear is not SO) styles in wearing apparel. With m- leustom cutters t or
much for the rich and fashionable |turity and prosperity the man of ai-|bonaire young men who ar .
women who are in the habit of smok- | fairs shakes off the dizzy sartorial|ed hy generous fathers will c
ing in public, but my fear is that the |straightjackets of adolescence and lencase their legs in
poorer women will be moved to imi-|“gets comfortable.” This does not!pad their chests 5
~~ tate the habit of their rich sisters,}mean that he becomes shabby and!shoulders. The great producing — : ahh

 

 

 

 

 

Every Day More People Learn)

POSTUM

Is better for the human system than tea or coftee

 

Ten days’ trial tells a story

Many grocers recommend Postum because they know from experience the Meaita Denments wa
use in place of tea or coffee.

Steady, truthful advertising has made millions of users, and its popularity 1s mereasing

‘*There’s a Reason”

: Postum has the friendly co-operation of both wholesalers and retailers, with whom the prot: setaily
shared, and the sale is guaranteed.
If Postum is well made—according to directions on package— the change trom cotee or tea iS ¢asy. ame

the better feelings which follow make steady customers.

 

Postum Cereal Company, Ltd., Battle Creek, Michigan

 

 

 

 

 

 

MICHIGAN TRADESMAN

February 8, 1911

 

 

 

 

 

 

 

eee od

 

 

 

 

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i)

      

Ail

Pass

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:

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KCL CLEC

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CHAAR)

 

4 AMA
RL WAU

 

 

 

|
Ferm Fencing a Good Line for the}

Hardware Dealer.

The effects of pushing farm fenc- |

ing are said to prove very beneticial
to hardware dealers. Those who have

had experience have found that a very |
active campaign on this line brought |

good returns in many ways.

ville, Ill, has had wide experieice in

this line and the information he gives |

can not help being generally inter-
esting and useful to the trade.

First, as to the most. efiective
modes of selling he says: “| have had
fifteen years’ experience in the sale
of wire fence in connection with my
hardware business and found it one
of the best side lines outside of reg-
ular hardware.
the way that wire
most successfully handled is as fol-
lows:

1. Get the exclusive sale for your |

town or city of one good, well ad-
vertised fence.

2. Then thoroughly advertise it in

your local papers, using cuts of your |

original design, besides those electro-

types furnished by the fence mant- |

facturers. I attribute my large sales
of fence to keeping the subject alive,
continually advertising fence, noi
only in the newspapers but in circu-
lars sent out by mail and wrapped in
packages.

3. Get interested in wire fence
yourself, or have a special fence clerk
who will get interested. Learn all
you can about your fence
other kinds. Buy as many

and loan them to purchasers of fence.

Have your fence man makes a house |
to house canvass among your farm- |

er customers or fence users.

4. Always have a price on fence
(not put up) and make one price to
all, regardless of quantity. Use print-

ed price lists attractively gotten up|

and samples of fence stapled on
frames 18 inches wide by 4 and 5 feet
high.

Here is some of the hardware sold
in connection with the fence busi-
ness:

Rail Fence—30d spikes, axes, wedg-
es and saws.

Hedge Fence — Hedge trimmers,
hedge knives and axes.

Board Fence—8d fence nails, ham-
mers, hatchets and post augers.
Slat Fence—No. 12 and 14

wire.

Barb Fence—Barb wire, _ staples,
wire pliers, post hole diggers and
stretchers.

Wire (hand made) Fence—Ma-
chines for weaving stays in line wires.
No. 9 and 14 galvanized wire, staples
and pliers.

George

S. Gay, a retail dealer at Jackson- |

My experience as to,
fencing can be |

and ail |
fence |
stretchers as your customers demand |

anl’d |

 

 

 

Wire
|stretchers, nails, pliers, wire cuttres,

Woven Fence — Staples,
barb wire, splicers, gates, steel posts.
‘gate hinges, bolts, latches, post’ hole
diggers and augers, hammers, hatch-
ets, saws, staple pullers, etc.
a ae
Condition of Trade.

The important fact in the hard-
'ware market during the week under
review is the advance which has been
'made in the price of wire nails and
wire. This action has had the effect,
'as was doubtless intended in taking
it, of improving the tone of the gen-
eral market, as well as the market for
these lines. No intimation was sent
out broadcast of the coming increase
in price and many in the trade were
doubtless caught napping,
it is not unlikely in view of the sa-
| gacity of buyers and the way in which
lcoming events frequently cast their
|shadows before that some important

although

iorders were placed in time. As a rule,
| however, the advance came as a sur-
| prise to the merchants. It is gen-
significant as tending to im-
|prove the general feeling. Certainly,
| whether owing to this or other caus-
/es, there is a more confident tone in
ithe market, and some merchants who
|have held prices, for heavy goods es-
|pecially, under suspicion, are  can-
ivassing the propriety of covering
themselves on at least a portion of
‘their requirements for the season
| There is, too an increase in the vol-
‘ume of current business. Manufactur-
jers are receiving a good many or-

/ders, some of which are fairly liberal,
although as a general thing they sug-
'vest the conservatism with which
| purchasing is being done. The chang-
es in prices of hardware are few
Hardware values are remarkably well
|sustained in view of the somewhat
|weak undertone of the market. Many
| goods in the hardware line are, how-
ever, already low, and there is little
likelihood of change in the price of
many of them, especially those in
which labor is an important part of
ithe cost. The improvement in the
|market for iron and steel which, al-
ithough not radical, is still encourag-
‘ing, will doubtless tend to give great-
er confidence in the general mainten-
ance of values in many manufactured
iproducts. The growing practice of
ithe trade, large and small, in avail-
‘ing themselves of cash discounts, is
‘an excellent feature and contributes

'to the comfort of those charged with
|financial responsibilities—Iron Age-
| Hardware.

—_——_..>—

| You may have but one clerk and
‘you and he may work together very
‘congenially and sociably every day,
|but you won’t get the most out of
‘the business unless once in a while

 

means aiter business hours.

 

you sit down and discuss ways and

SNAP YOUR FINGERS

 

 

 

At the Gas and Electric Trusts
and their exorbitant charges.
Putin an American Lighting
System and be independent.
Saving in operating expense
will vay for system in short
time. Nothing so brilliant as
these lights and nothing so
cheap to run.

 

1911 Motor Cars
Oakland ine tes wand

H. P.—4 cylinders—$1,000 to
$1,600.

444 Runabouts, Touring
Franklin Cars, Taxicabs,
Closed Cars, Trucks, 18 to 48

H. P.—4 and 6 cylinders—
$1,950 to $4,500.
Runabouts,

Pierce Arrow 272%":
Cars, Town Cars, 36-48-66H ,
H.—six cylinders only—$3,850
to $7,200.

We always have a few good bargains

in secondhand cars

American Gas Machine Co.
103 Clark St. Albert Lea, Minn.

Walter Shankland & Co.
Michigan State Agents
Grand Rapids, Mich.

 

 

 

66 N. Ottawa St.

 

 

Acorn Brass Mig. Co.

Chicago

Makes Gasoline Lighting Systems and

 

 

ADAMS & HART

 

Everything of Metal
For $1.90

47-49 N. Division St. Grand Rapids, Mich.

 

 

 

 

a JERFECT ON I will ship

G you com-
Lp\s plete Ironing Board
and Clothes Rack. No
better selling articles
made. Address J. T.
Brace, De Witt, Mich.

 

DON’T FAIL. O
To send for catalog show: F

ing our line of
PEANUT ROASTERS, || '2ON/NGROARD

CORN POPPERS, &c.

LIBERAL TERMS.
INGERY MFG. CO.,106-108 E. Pear! St..C'xcinnat:.0

 

 

 

or Store—from cellar to
fandle-Power brilliancy—at less than % cost of
kerosene (and ten the light)—giving you

 

{instead of $1 to $2,

This is What the

Royal System

Is Doing for Retailers

harge). With the ‘‘Handy’’ Gasoline Light-
. ing System or ‘‘Triumph’’ Inverted Indi-
vidual Light you get the best known sub-
stitute for daylight (and almost as cheap), can

read or work in any part of room—lizht
ready at a finger touch—don’t have t move
these Lights—the light comes to you. Write

for Catalogue and Circulars (tg Dept. 25)-

Brilliant GasLamp Co. 42 State St. Chicago

 

 

Huntington, Ind.
Aug. 8, 1910.

Established in 1873
The A. J. Deer Co.,

Hornell, N.Y.
Gentlemen:—The roaster and cutter
are working beautifully and am highly
pleased with the prospects opened up
by this addition to my store.
Yours respectfully,
(Signed) Albert P. Ertzinger.

Best Equipped
Firm in the State

Steam and Water Heating
Iron Pipe
Fittings and Brass Goods
Electrical and Gas Fixtures
Galvanized Iron Work

 

 

The A. J. Deer Co.
1246 West St. Hornell, N. Y.

 

The Weatherly Co.
18 Pearl St. Grand Rapids, Mich.

 

 

 

 

 

 

 

 

Weaver's Choice Xcut Saws
Are Sold and Guaranteed by

CLARK-WEAVER CO.
Wholesale Hardware - Grand Rapids, Michigan

 

 

 

 

Foster, Stevens & Co.
Wholesale Hardware

ut

10 and 12 Monroe St. =: 31-33-35-37 Louis St.
Grand Rapids, Mich.

 

 

 

  

 

«fe

February 8, 1911

 

 

MICHIGAN TRADESMAN a... il

 

A Permanent Vacuum Cleaner.

Perhaps the main reason why the
average household is yet to be sup-
plied with that most useful modern
appliance — the vacuum cleaner—is
the imagined complexity of the
equipment. The cleaning of ones
home without the usual raising of
dust, the discomfort of dust laden air,
and the spread of disease germs, ap-
peals to every housekeeper. The in-
stallation of the plant, however, has
been the bugbear, as special meters
and circuits have been required for
electric attachment, and electric light-
ing companies have refused to allow
the old-style vacuum cleaner motors
to connect with ordinary lighting cir-
cuits. Now, the vacuum cleaner has
reached that state of perfection which
enables a plant of one-fourth horse-
power to operate satisfactorily in 4
large residence or a small building,
with the entire approval of electric
lighting companies; the motor being
connected with the regular lighting
wires and meters by any electrician.
When once installed the operation I>
simple child’s play—no more danger-
ous nor complex than turning on the
electric light.

Another objection at first made to
the installation of vacuum cleaner
motors has also been overcome in
the approval given by the insurance
companies to the newest type of
quarter horsepower motor.

The present process oi installation
is simple. The small motor is plac-
ed in the basement or cellar, and re-
quires no special attention except
oiling twice a year. There are no
belts, chains nor gears to get out of
order. The dust is sucked through a
central pipe into a large dust bag
concealed in the motor, which need
be emptied only once in two weeks.
It is advisable to use black iron pipe,
which allows of no accumulation of
dirt—a one and one-quarter inch pipe
from the basement to the second
floor and a one inch pipe above the
second floor. Connection between
the pipe and the cleaner is
made by means of flexible rubber tub-
ing. On each floor of the house
there is a wall inlet in the base-
board where the cleaning tube is con-
nected. This is not unsightly, but is
merely a small metal cap well con-
cealed in the woodwork. There are
no water or sewer connections neces-
sary.

If moving day comes the vacuum
cleaner is merely a piece of furniture,
like the gas range—not a permanent
house fixture like the furnace. The
cleaner undoubtedly goes a long way
toward solving the domestic problem.
—House and Garden.

_———_—_+-+ +
Origin of Gasoline.

A few hundred thousand years
ago several million billion little
marine animals died. These littl
animals may have been the ancestors
of the oyster and the clam, or they
may have been the direct pro
genitors of the lobster; but,
whatever their relationship to these
familiar forms of food, we see the
results of their life and effects of
their death exemplified in a much
more striking manner. Every aero-

plane that ever made a flight, every

¢
“tacked”
DUCKEG

that r

motor boat that ever
wave, every automobile
seared a horse, all bear
by no means silent, testimony
one-time existence of this form
marine animal life What greater
earthly monument coul
to one of the earliest forms of ant

visible, 21

d be erect

mal life than an annual
in this country alone
eight billion gallons o

=
» Oo
4
4

the most valuable natural pr
yet obtained,
part of its energy the entire power
that has made profitable the

ing of half a bill il

of automobiles and gas engines
single year? This is but one

and of

uses to which the product t
graveyards of these tir wnin

put. Yes, it is from the bar
grounds of the f fil
earth that we ol
it is from
is extracted, and from gasoline tha
the power to run every automobdl
(except the electric), every mot

 

petroleum that gasoline

boat and every aeroplane is derived

Strange, is it not, that from the very
bowels of this old sphere w

that which alone has nm

the conquest of the g

air?—for petrol

at a depth of twenty-sm

feet below the surface of th rt

—Saturday Evening Post
—___.. >.

Boost Your Home Town.

Every man ought to be a booster
for his home town. If that pl
good enough for him to stay im and

as a place for him to make his me

 

ey, it ought to be good
say a good word about.
Too often we hear a

plaining that the “old town is deader

than a door nail.’
it so? It is the men who “knock

stead of getting under the foundation
of the place and lifting. it is the fel-
lows who inform every visitor that
they wish they were
they could fly to
congenial.

birds. so that

 

What happens when these fellows
do get money enough together to
strike out to some other place? Do
they forget th
tion? Not so SOU!
They soon get to saying
things about the
wish they were back where they came
from.

 

new location and

There are thousands of
this grand old country of ours that
are only waiting for the undertaker
to get busy to recover from
stunted conditions and start to live
again. It has been the “knockers”
that have kept the towns down and
driven the retail trade
order houses and the big cities

When a visitor comes to town say
all the good things you can about it
When a buyer wants anything ¢4
not drive him
seat for it by not being stocked

Be the first on
to the old town, an i
others will be taking longer breaths
too. Boost for the place where you
live and do business. If you cam not
boost get out and give some ome 4

 

 

chance who will—Farm

 

Screwdrivers That Fit Screws Prop FOUCR DELAYED
Fr ~ mma -
ag ntti FREIGHT Easily
it faKes somie miecian
ee ek : oa at CQackiy Be cas wil you

 

tages proper 12 Grand Vageds. Wace

wom i io di <i GRAND 24PWS

pemene. Wot seen FIRE INSURANCE «AGENCY
rt samp - i "HE Wctait «bese?

bret tenia Fics. “ne emg @ gery

 

 

 

 

The yout a a. —" “ ———
atent oo groor - w— re ear 2 rar wg
. , ' es -arc= Teme os
. co org 6 ee ca jvwerr
rand R Electrotype Co. oil alii
§ Lyow St... Gread Pavids. Wich . = 2 ties and
Uakers of Highest wa 2 © on
sil) modern methods. Thousands >of ied crgs ar v's ane tarre's
customers is our 5est advertiseme
Type and Printers’ Suppiies
5 fee Sues qu aed ws ond
com aed 2 semime. Pat os
goet = gailes cans

STANDALD O78“ CH
irae @egids Yc t

 

 

 

 

 

 

Reasons Why
You Should Use
the Tyden Self-
Locking Seal

Fore tas
2 v zor Tt lar
—% 8 PETcar ar

grery ject

te wile ae Many awe
¥ ms mt ee wlitemriite
tar ie eT REL TT ae

 

 

Sh ~ -s
= - ot rece =

* tamer » : 4 news
he ee —
5 ve + oe 7 wer jee
|

stVeS ¥ as ¢ orore e " 28 ” wel rY a ~ ener

[® your customer

Places the Siame ‘or loss where "he o8s
i Seats mailed for your sersenal vepectios rcon -
| Fhis sind of ororection means 2 of : +» Tart of nt ¥ car e tf

INTERNATIONAL SEAL & LOCK CO. Hastings. “align

 

 

 

rows

   

NOW isthe [AL TIME w= AR = 4GENTS
am Tate SG ae e SPOT ae
Bryan Plows
We are aiso jobbersof VEHICLES and other

Farm Implements

RITE FOR COR CHAT SLOME «

BROWN & SEHLER CO.. Grand Rapids. Mich.

 

MICHIGAN

 

 

 

_—~
= =

LS
=

 

 

 

 

Marketing and Testing Eggs.

In the egg business, particularly in
the wholesale buying and selling end,
success depends on the extent of the
knowledge possessed by the individ-
ual, not only of the trade, but of the
product itself. It is a notorious fact
that there are commission men
have not only never been on an egg
raisers farm but who can tell
little about the age of an egg from
external appearance. Still, many
of these men are considered success-
ful jobbers. They buy and sell eggs
in large quantities, but
them as ordinary merchandise and
overlook the fact that they are deal-
ing in a product whose only use, in
a broad sense, is for the maintenance
of human life.

This most nourishing food deserve;
a closer knowledge on the part of
those whose business it is to col-
lect eggs and distribute them to the
consumer. No matter how many
hands the eggs pass through on their
way from the farm to the kitchen,
each person should have some means

who

its

they regarc

very |

of applying simple tests to determine
e age and salability of the goods
Know your geods” is the slogan ot

every good salesman, and it can be
adopted with profit by every buyer.
li you do not know how to “know
your goods,” then it is of
portance that you learn how.
In earlier times who sold
disposed of them near the place
where they were produced. Many are
still sold the local markets, but
with improved methods of transpor
tation the market has been enormous
ly extended and includes not only re-
mote points in the United States and
Canada, but Great Britain
more distant countries. Eggs which
are to be shipped, whether they hav>
been treated with some preservative
or not, should be perfectly fresr. and
circumstances should be
packed in any material which has @
disagreeable or strong smell. The
shell of an egg is extremely porous,
and micro-organisms, which have a
pronounced affinity for albuminous
substances, enter the egg through the

first 1m-

those

ok
}eggs

in

and even

under no

 

 

TRADESMAN

tiny pores in the shell and then, to
quote the words of Mr. Dooley,
“there’s th’ divil to pay.” The doctors
say that these bacteria set up fermen-
tation, which ruins the egg. In plain
English, the egg becomes rotten. it
may relieve the sensibilities of some
people when I explain that the un-
pleasant odor of rotten eggs is due
to the formation of sulphureted hy-
drogen in the egg substance.

The normal
vy nature with

egg-shell is provided
a very thin, transpar-
ent coating of a secretion resembling
mucilage. Its presence can be de-
tected if you take an egg fresh from
the nest, and, after moistening the
finger slightly, hold it to the shell a
few moments, when it will be found
to adhere. This surface coating of
mucilaginous matter prevents the en-
trance of the harmful bacteria for a
considerable time. It is evident,
hen, that if this coating be removed

1

or softened by washing or wiping, the
keeping qualities of the egg will be
creatly diminished.

In the testing of eggs, the well-
known candling method, if done by
v1 person who has good eyesight and
is not in too much of a hurry, is sat-
Held against a_ suitable
light, with other light excluded, the
egg appears unclouded and
translucent when fresh, and dark coi-
ored if it is addled. The color of the
shell must be reckoned with in de-
termining this point, and experience
alone will help the novice. If incuba
tion has begun—if the chick is be-
ginning to form—a dark spot will be
seen. This spot will increase in size

‘sfactory.

almost

 

 

February 8, 1911

according to the stage to which incu-

bation has advanced.

in judging the age of an egg ad-
vantage is taken of the fact that as
it grows older its density decreases
through the evaporation of moisture.
Try this experiment. Dissolve two
ounces of table salt in a pint of wa
ter. Put a newly-laid, or perfectly
fresh egg in this solution, and it will
sink to the bottom of the vessel. If
an egg one day old is put in it will
not quite reach the bottom. If the egg
is three days old it will swim in the
liquid, and if more than that it will
oat on the surface and stick up a
little higher in proportion to its age,
so that at two weeks old only a very

little of the shell will dip in the
brine.

Fresh eggs are preserved in a
number of ways, the two methods

most in practice in this country be-
ing the use of the cold storage chenr
ber, and by excluding the air by coat-
ing the egg with some solution
material which may may not
a germicide. The tirst method owes
its value to the fact that certain kinds
of microbes will not grow below a
certain temperature. Thirty-two to
thirty-three degrees Fahrenheit is the
temperature most the storage
warehouses in this country, although
some American packers prefer it a
little colder, say from 31 to 34 de-
drees. Some English writers say that
49 to 45 degrees Fahrenheit is equal-
ly satisfactory, and there is less dan-
ger of freezing the eggs. Of course,
the amount of moisture in the air in
the storage chamber has an important

ol

or be

in of

 

 

FOR

isfy customers.

will interest you.

or boxes, which break eggs.

SAFE EGG DELIVERY

They stop all breakage and miscount, save time and sat-

Actual cost of using only % cent per
dozen eggs delivered safely.

Compare this figure with the cost of delivery in paper bags
Our booklet ‘‘No Broken Eggs”
Write us and ask your jobber.

Save Money on Egg Delivery

You can do it if you will spare a moment to look into

Star Egg Carriers and Trays

  
 
   

N° 1 STAR EGG CARRIER
PATENTES
1S. MARIG-O3

 

 

be used only with trays supplied oy us

STAR EGG CARRIERS are licensed under U.S Patent No. 722,512, to
Manufacturers, jobbers or agents sup-
plying other trays for use with Star Egg Carriers are contributory infringers
of our patent rights and subject themselves to liability of prosecution under
the U.S patent statutes.

 

 

 

Made in One and Two Dozen Sizes

 

 

 

Star Egg Carrier & Tray Mfg. Co. 500JaYsT., ROCHESTER, N. Y.

 

 

 

nnn A A

 

 

 

SE TERR I

 

February 8, 1911 MICHIGAN TRADESMAN 13

 

 

~

bearing on this point. Eggs ought{a big nest ful f eggs im his Icft. | the table, and the grocers should bez meters ate Dealers a
to be placed in cold storage is April | Ti gs fromthe | the fact m mumd and cater for th ox S. FLe. SOO. ETC.
and the early part of May. If later | farm uld al e candied before vemg seft-mdulgenc rf 3 ‘ ar , . +

: E . 1 “al : rT 5 a | idee ib. Tener
h his time, they will not keep|they are put on sale ple se cheese department offer
than this , <cy WH! nt | i 6.08 eae. Gn > a

   

well. Eggs which have been stored J. St C. MeOuttk great opportunities for deme this, an

. ' . tie os é " Yep a= cone Fidew i 1 mele oes. Tore
at a temperature of 30 degrees must ee he p S ave sack as we D+ creme So iaettlgertiee

 

be used soon after removal from stor- | Sane Prices Necessary. fealer. The disp
age, while those stored at 35 to 49 What will be the lesson of the a2 special showcase is = 7
degrees will keep for a considerable | present depressed condition of the stores to sell the good le i

time after removal from storage, and bu sitter and egg maretks? Already sales er should be prepared ¢ . al

     

are said to have the flavor of fresix' of next April made quantities, as =m - .

eggs. Stored eggs should be turned jat 18 cents 3 t stores t th Sr

at least twice a week to prevent the |4 cents $ IS s€4-| sures a large proft e the care j
yolk from adhering to the shell. board price m €g2 f the goods, «he PET c i

Eggs are sometimes removed from which went in at 22% rents fast year | and Steril So WYKES &4CO. .
=

a : g ttt cents 2 dozen joes ‘se da t9ea¢2968- og “ °
the shell and stored in bulk, usually is fully 10 cent ci eee oF ees Far oe

 

 

 

 

 

 

: : this loo aq though 12 cents seahboar Senge 4 a , — “
on a commercial scale, in cans con-|*""” * ok co oT 5
_ ~¢ or next spring 1s 2 high prices L#AT Sa inti nninbii
taining about fifty pounds each. The | "€** pring :
| Lieeerg + wait and om oven ct eteryer x cm

{ } ‘ nVyINgE preva ainG G f : N

temperature recommended here is|‘-~ i : sah TE a
‘ right themselves. The farmer

about 30 degrees, which is a little be | "°° ; ae 7 =,
. . i titled ¢ te soo far bee eooc ort sé.
low freezing point, and these, at 1 ee tat ; wait , o
le a ef eee ae ; _twhen sold at initial pots ae | te oe msi tent
said, will keep well any desired length | p
of time. They must be used, how Fes Seams. Potatoes
ever, soon after they have been r: ,
seoraus : i. © tadidd te 06 fard > (iram, Fleer, Feed and
moved from storage and have be : | ang = 6
+ Fy t ¢ bs { -? - ‘

The substances suggested and the | ca Le bo of; '
. a jad Meladiag ae tant” 7 r
methods tried for excluding air-lade with the varee will carh his baves RY BAKER

thawed.
racers fom te eo an for ing |e gore wow “|| Panelefoot |) --———
those already present are very nu-j_. ‘ . ba "a

i 3 ' Se a ae

   

 

 

; : will not only mak beens Pepe Mice
merous. An old domestic method 15 i s
handler but encourage incr

to pack the eggs in oats or bran. An-| r The Original Fly Paper

sumption
iption.

 

 

 

 

 

other, which has many advocates, cor 2 / / :

sl i . a : Butter cor Tete ons ar tet? - - e -

sists in covering the eggs with lim marter ene Sor 25 years the Sranda 4 VT. Pearson Produce Co.
those of ecg? c rreoat yr +

water, which may or may sot com-|) 00° oe" os i wy ' oo «jo +S, Cae, ae
Al Sz The : 1s ae Ht in wt tise tie 33 '
tain salt. The results obtained b eo 8 6. A ue - jiace ee

such methods are not by any means ‘ thers tre

emiorm. Sometanes the eggs remain |" ~ "™ " = oan te Poultry. Putter. Eggs. Veal

 

 

 

 

 

fresh and of good flavor and at other | °°" 2 0"* = es
: . Valls 2S characterizes th ir g
times they spoil. Another method. Sori! a Hp

preserving eggs which has met with

much favor consists in packing ther "esse ana rye : : ~ cell The Vinkemulder Com pany

in carefully cleaned vessels of suita-|- eos

 

a hers and SoTOCeTS - a "

ble shape and covering them

10 per cent. solution of water-glass|"' © : SS

(sodium silicate or potassium — sili- |€"™ oe ee oe F R UU ITs A N [D PRO DU . E
cate). The shells of eggs oreserved OO OO Oe

in water glass are apt to crack in|™***> P! oe a Grand Rapids, Mich.

boiling, but this may be prevented |‘ ' ee
by puncturing the blunt end of the |?" ¢ oT Fe raat achasiy az
egg with a pin before putting it into | ¥""* ! C atl

| oe eo See lane ae — : otal pe , ; “
the water. (oes en ahi en cc W. C. Res EA & W | | / IG i A. Wars
P ib] : . ‘ In 12396 tl re ots 7 y ote # d
Ossi v e J ich fe

there is nothing

 

 

 

 

 

handles that gives the ret wren . pigeon ges 2 ae PRODUCE COMMISSION

ee le en Wak thee + on 104-106 West Market St. Baffale. \_ ¥

hew hard he may try and no matter

what price he may pay for eggs, he co oo su : a si ' **Buttalo Means Business”

will occasionally sell poor ones. One

     

 

i oT %155 999 and t - xr « shkioments of soultre. both © sad dressed ears demand
DOOL Cee if 2 gsood customer s pas . r
' jiy advar unt t Tag i? © chotce ¥ thickens, ducks and curk’e; and we cam get
ket will make a great deal of troubl f em r
cents for las 4 b
Of course, the safest plan for the
“1 : 1 : : } : Ar eggs at 15 antl “ vy nsignment ited at z —_
eta or i wr Tc Div good eggs a
dilee i 7. ye 8 o OOF SBP” | se amery tter at 12@20 cent a a) gems 2xcress “ompames win
and Duy them in small quantities “a 4 Papers and Hundred=
a riean sate investments an Tr
rather than buy a big lot for the sake alge
i ) , ance larcer consumotion ’
of getting a better price. i

 

Then when the eggs are weil wip a Pe
bought they should have good cafe. |. ad operat of refrigerators. eet te
A dry cool place ts most desirable | oo. . 2. 4 3 os att

7 / oe gether for safe buying as weli as i

A damp place with a variable tem- | _~ ol ig ‘i. ee
perature is fatal to egg preservation.|,.-. pe ea If anv to offer write us

Some grocers ate very fond Of |tce us har lot os . i
making egg displays, either wae | épures —New York Produce Review ALFRED J. BROWN SEED CO... GRAND FAPIOCS. WICH
the store or in a window. It would | —_———-. 4 ———— i OTTAWA AND LOU'S STREETS
appear to be all but needless to add} Push the Fancy Cheese. i
that of all the things a grocer car | 1
ries, nothing is less suited to dis |consumers, but i Dicu
play than eggs. iticle opens a whole world of gastr

 

Cheese is just cheese to m

 

 

Eatadbiiehed [375

   
  

4

Grocers in the smaller towns, of |nomical deli felicates Wanted
from the farmers. These eggs, “iresh i knowledge, yrocers
from the farm are regarded as some-|are alive to in the} S | Rit | | h FRESH EGGS
" 1 | Pe i
. ape P < at ; fo shing in alme
merce the city merchant buys. — | will pay for pu hin g in alm M | B Whotessie Deniers sed Stigupers of Bemes. Seeds aad Pats
These eggs, as a rule, are fresh; bu neighborhoods. We are outrunn ose ey ros. toes Rice end Wercteagse Second 4vc. and Spice.

course, buy larger quantities of eggs |se
: , i
thing better than the eggs of com-| cheese departn ent
2 nds a 44 < eoner re of
every now and again the farmer ls} Europe as consumers of Both Phomes 12717 Grand Pagids. Wicd.

 

 

  

MICHIGAN TRADESMAN

 

February 8, 1911

 

 

 

 

  
 
  
 
 

— — \\

. 2.

- © @

ODS «> NOTIONS: |
ji alien ets

 

     

f
XZ

 

 

 

Dry Goods Dealer.
many

In

ment

a dry goods and depart

store some losses that arise

through faulty management foot up

a considerable sum. Irregularities of

various. sorts, unskilful methods,

wasteful customs and neglect of de
tails open leaks which, although smal!
in some instances, are in the ag

gre

gate of sufficient volume to cause

guite a serious drain on the store's
finances.

Profits are produced not solely
small
saved out

more of

but in no
can
penses. The
leaks the
that can be discovered and effectual-
iy stopped or controlled the greater
will be the net profit, and there is no
store in which the profits can not be
appreciably increased by

sales, measure b)
of the

the existing

what be ex-

in store’s

small in themselves yet in the aggre-
gate count up large.
Over-Measurement of Goods.

“Don't cut a piece off the edge ot |

thumb,” said a merchant to
clerk who was about to run his scis-

your

sors across the width of a piece oi/}

dress goods. Most clerks
opposite caution. They like to ap-
pear liberal to their customers, and
with many it is a regular custom to
cut off one, two
There are
stores wherein over-measuring can be
readily figured as averaging 1 per
cent. the silks, wool and cotton
dress fabrics, linings, drapery

y
laces, embroideries, ribbons, etc.

material than is paid for.

ot
goods,
This
means that on every $100,000 of sales
in these lines they “give away” $1,000
Reckless Cutting of Samples.

\n inexcusable leak, amounting to
fully one-half of 1 per cent. of the
sales in departments where dress fab-

rics

and some other piece goods are

sold is occasioned by the custom ot
cutting samples from the original
piece instead of from swatches cut

and reserved for the purpose. There

are stores wherein the saving effect-

ed by avoiding such losses would pay |
sales- |

the salary of at least one
clerk.

Remnant Lengths.

Many remnants, both of wide and

of narrow piece goods, are of

usable lengths, and, therefore, must

sold at a sacrifice. By watching

un-

be

the stock of dress goods, for exam- |

ple, the sales of the last few yards
ean usually be restricted to dress
pattern or skirt pattern lengths, as
the case may be. The accumulation

of remnants will thus be reduced to}

When there remains
make a dress,

the minimum.
sufficient material to

= vee annee ie Spnmnealte
Leaks That Drain Profits From the

administration |

carefully |
looking after those leaks which are |

a}

need the}

or three inches more |

  

should

{skirt or waist, the piece
marked, “Don’t cut.”
Neglect of Stock.

 

Neglecting to dust counters before
showing delicate fabrics and other
merchandise thereon; handling col-
lars, cuffs and similar goods with
soiled hands; returning many lines to
their places in shelf or case in a jum-
led < rumpled condition; omitting
to fold and press into shape kid
gloves that have been fitted but not
sold—these are some of the causes

of the accumulation of a large amount
if shopworn stock that must be sold
below cost. Constant vigilance is re-

causes of con-
profits.

quired to check these
tinual seepage in the
Careless Packing.

The many breakages during deliv-
lery occasioned by poor packing and
the numerous claims by customers on
o!

account soiled or damaged sent
|goods, which are directly traceable
io the shipping department, form a

source of loss that is plainly apparent
in many stores.
Improvident Purchase.

The ill-judged selection of (a) siz-
es, (b) qualities and (c) quantities of
lwrapping paper, bags, boxes, etc., al-
so their indiscriminate and lavish use.
up leak in numerous
Lesser leaks of like nature are

by or careless-
use of stationery, pins,
|tags, twine, rubber bands, etc.

1open a big

stores.

caused

extravagance

ness in the

Empty Cartons.

Quantities of empty cartons form-
erly holding hosiery, underwear,
ishirts, collars, cuffs, handkerchiefs,

neckwear, laces, etc., instead of be-
ing consigned to the waste paper bin,
baling press or furnace, can be profit-
jably used in the delivery department

in place of boxes and other contain-

ers that would otherwise have to be
purchased.
Shopworn Goods.
The charges to “profit and _ loss”
for allowances, mark-downs-~ = and

worthless goods, made necessary be-
have soiled
shopworn through being carried
fixtures, foot up a con-
This loss can be
y avoided by the adoption of
ss-inclosed shelving, floorcases and

cause goods become

or
in
unsuitable
cn Rp 1
siderable sum.
largel

4
lela

other fixtures specially designed to
carry muslin wear, waists, infants’
wear, neckwear, shirts, ribbons, lac-

es, embroideries, white goods, etc.
Uneconomic Arrangement.
Many stores are laid out without
any thought being given to keeping
j}down the salary list, with the result
jthat here and there a clerk has to be
lconfined to small selling section
where he can earn his salary only
| during a part of the year. Then, too,
extra salespeople, at an added ex-

a

 

 

have to be employed to re-
lieve these small selling sections at
luncheon (or dinner), supper and oth-
er times. A rearrangement of such
stores by an expert will frequently
make possible a material reduction in

the salesforce.

pense,

Extravagant Illumination.
Some stores are too

brilliantly |

lighted. Not glare, but adequate illu- |

mination is what is wanted. More
than that is extravagance. Electric |
current costs money. In nearly ail}

stores some lamps are kept burning!

when not needed — it is “nobody’s
to look after them. Some
stores are improperly wired; too
many lamps on a circuit, or the lamps
on a circuit are unwisely grouped:
hence, when the light of certain
lamps is needed extra lamps have to
be burned, although not needed. Car-
bon filament lamps are still in use
12 many stores. These consume near-
ly three times the current that would
be required by the Mazda tungsten
lamps.

Incompetent Window Trimming.

Due to his lack of experience and
of the merchandise
novice window trim-
to be sold at a loss. The
professional “decorator” knows how
to avoid pinholes, creases, trumpling
end soiling. He will so place color-
ed fabrics that little or no damage
will result through fading.

Pilfering.

How frequently is the shocking
discovery made —"“he (or she) whom
implicitly trusted has turned out
a thief.” Moreover, there are

business”

training,
handled by the

mucna

mer has

we

to he

 

 

 

The underwear that has
become very popular with
men desiring a comfort-
able garment for warm
weather. This and many
other extensively adver-
tised brands you will find
in our underwear depart-
ment. It will pay you to
see our line.

P. Steketee & Sons
Wholesale Dry Goods
Grand Rapids, Mich.

 

 

 

 

>

 

Weare manufacturers of

Trimmed and
Untrimmed Hats

For Ladies, Misses and Children

Corl, Knott & Co., Ltd.
20, 22, 24, 26 N. Division St.
Grand Rapids, Mich.

 

 

 

 

 

 

SWATCHES ON REQUEST

 

The Man Who Knows
Wears ‘‘Miller-Made’’ Clothes

And merchants “who know” sell them. Will
send swatches and models or a man will be
sent to any merchant, anywhere, any time.
No obligations.

Miller, Watt & Company
Fine Clothes for Men Chicago

 

 

send order by mail.

Aviation Caps
Hockey Caps

We are in position to fill ‘‘rush by express”
orders of the above popular selling items.
have the Aviation Caps, whiie or cardinal, packed
\%4 dozen in box, at $8.50 per dozen.
Caps for children, assorted colors, 1 dozen in box,
at $2.25, and for boys, assorted colors, 1 dozen in

box, at $4.25 per dozen.

We

Hockey

Ask our salesman or

 

 

Wholesale Only

 

Grand Rapids Dry Goods Co.

Grand Rapids, Mich.

 

 

ES

 

 

February 8, 1911

MICHIGAN

TRADESMAN

mt

 

discrepancies

: : | oe
at inventory time that| proper supervision, will greatly les-|

plainly point to pilfering as the cause./sen this great waste
Special cash registers, a cash and par- |
cel carrier system or a cash and in- |

swection system (according to the
size of the store or its particular
needs) will reduce such leaks to a
minimum.

Incompetent Help.

Through mistaken ideas of econo-
my, young and inexperienced girls are
engaged to sell goods which require
the expert services of persons of ma-
ture years. The loss of trade which
inevitably follows this course is, un-
fortunately, not always realized. The
subject of “misfit clerks” may prop-
erly be considered under this head.
Numerous clerks, by taste and in-
clination, are better suited to some
stocks than others. The girl who
has proved inefhcient in the cloak de-
partment may make a good glove fit-
ter. An unambitious salesman in the
silk department might wake things
up in the men’s furnishings. Transfer
such people. They will earn more
money for you.

Dissatisfied Customers.

When a possible customer passes
out of the store without buying, that
fact is indicative of a leak somewhere
and one which should have prompt
and careful attention. Enquiry may
reveal that several leaks call for in-
vestigation. The dissatisfaction may
be traced to one of the following rea-
sons: Slow service, high prices, in-
complete stocks; impertinent, in dif-
ferent or negligent help; dishonest
advertising or other irregularities of
greater or less importance.

Dead Stock.

Some merchants, unmindful of
changing styles and seasons, will con-
tinue to carry merchandise for which
there is — or no demand—simply
because it “costs good money.” With
many a purchase it takes but a short
span of time before the interest on
the amount involved “eats up” the
profit marked thereon. Such goods
should be marked down while there
yet remains a demand for them. A
first loss may avoid a total loss;
which would mean a big leak in the
capital invested.

Non-Methodical Buying.

‘\ccumulation of slow-selling sizes,
poor colors and “stickers” generally,
with consequent overstocked depart-
ments, small turn-overs and reduced
profits are occasioned by haphazara
and unsystematic buying. Loss ot
sales through “outs” in staple ‘sizes
and colors result from like cause
There are systems of keeping account
of purchases, sales and stock on hand
that are a guide to the careful buy-
er. Wherever these are adopted and
intelligently carried out big leaks are
effectually stayed.

Alteration Expenses.

Due to poor buying (i. e., buying
without regard to the requirements ot
the store’s trade); due to poor judg-
ment on the part of the salespeople;
due to anxiety to please (naming too
low an estimated cost for  altera-
tions); and due to incompetent man-
agement in the workroom, expenses
of most alteration departments are
greatly in excess of what they should
be. Careful study of the various
causes as indicated, together with

| of book-keepers
|of various kinds too freq
jcur. Among such

Methods of Book-keeping.
When a concern continues old-

itime, unsystematic, “longhand” meth-

|ods of book-keeping—under some of

which, for example, three entries of

ithe same transaction are commonly;

made—not only is an undue number

required, but errors

1
errors

 

cited the failure to enter

 

 

   

s ts
customers and neglect to re-
turned goods to wholesalers. The
direct money loss, plus sal-
ary expense, amounts to « ak

 

Modern mech:
designed for , not onl
crease the amount of work, but
eliminating the elem
increase the effic
devices are lec

   

    
   
  

tems; calculat ering
dressing machines
billing ty stamps

 

Even
retailing there are
to discount their
low them to run
time before making
ently, some merchz
nile to take
discount on a bill
ten days, net thirty
larly, 6 per cent
thirty days). Nevertheles
fle’ of 1 per cent

worth wl

  

 

 

equivalent of paying wholesaler
interest at the rate of 18 per cent. per
year for the use of the amount of the

bill for twenty days.
—— n>
Caps Use Up Yarn.
Empty shelves in the wholesale
houses where the stock of 4 an 1d R-
fold Germantown yarns should be.

he craze for

bear mute witness to

ot

hand-crocheted caps which has spread
rapidly over ;
demand confined to any one section
it might be possible to meet it. bt
North and South, East and West are
alike interested, and in consequence
the mills find it impossible to turn
out anything like a sufficient quanti-
ty to meet the need.

 

+1 .
the country. Were the

Not every grade of wool is suita-
ble for the manufacture of cap yarns,
only the finer being used and much
of this has to be imported. This
particularly true of wool used in the
manufacture of eiderdown and Ango-
ra yarns, and the already large
mand for these two varieties is con
tinually growing, in spite of the

 

 

that the eiderdown is not a good

earing wool. Tt is spun
twisting, which gives it a very soft,
attractive appearance at the outset,
but causes it to mat and prevents it
from cleaning satisfactorily. The An-
zora is much more durable and is in-
creasingly called for while the bi
popular demand is for the practica
Germantown.

= ta

Some up to date retailers are push-
ing the sale of eiderdown wools in
the art needlework department by
having a competent instructor give
lessons in the art of capmaking to

each purchaser of the yarn. This not}
only insures large sales of the yarri|

but of crochet needles as well.

de eis Mieatet Cece of che Geteat leon - + slow Sat ste

 

 

   

 

 

States for the Eastern District af e 1 ; :
Michigan, Northern Division. reased pr
naw r
} 33 Presane | = t f ¥ er n rz 7
gan, by Edward |. James, Tr ¢ rer mperter mw
oe ee Wichioon i a - r come >
rh.“ . ie = -
— =e
p a i. ne g ® post tia e
- % “ee 7” > - ae Zz , =
Advance in Ribbons == = oe .
The recent advance in
spool and embroidery
followed by an equa
Sie 86 6‘Whke teereane Se
fram 714 to 19 per cent

quotations were ra +
Ne nat Nacemher —

 

 

SEINSHEIMER
CINCINNATI
MANUFACTURERS 0F

 

BOYS’ CLOTHES

 

‘The Crowning Attribute of Lovely Woman is Cleanlimess

> &

 

Beyer: ais oe

Unseen— Naiad Protects

NAIAD

DRESS SHIELD

ODORLESS HYGIENIC
SUPREME IN

BEAUTY! QUALITY! CLEANLINESS!

Possesses two important and exclusive features. It dees mot de-
teriorate with age and fall to powder im the dress—cam be easily and
quickly sterilized immersing im berlimg water for a few seconds

only. At the stores, or sample pair on receipt of 25 cents

guaranteed.

The C. E. CONOVER COMPANY

Manufacturers
Factory, Red Bank, New Jersey

Every pair

 

1@1 Franklim Set.. New York

Wenich McLaren & Company, Toronto—Sole Agents fer Canada

 

 

 

 

 

February 8, 1911

 

 

 

 

 

 

   
   
    

   

(ore

(Ba ca

A you

 

 

 

 

Manufacturer’s Attitude Toward Fab-
ric Shoes.
The following resolutions, adopted

by the recent convention of manufac-

turers, referring to the
guaranteeing shoes made from cer
tain fabrics, is deserving of the care-

ful attention of every retailer of
shoes:
Notice!
Not because of its practicability or
which

adaptability as a fabric from

to make shoes do we use velvet, ve-
looze, satins and all similar materials.
but solely to meet a demand of the
public:

and we can not. guarantee

such materials, under any circum-

stances, to render even a nominal
amount of service, and the purchasers
of such shoes buy them at their own
risk.

Under No Circumstances Should
the Buttons Be Reset With
Patent Fasteners.

It should be noted that the reso-
lution was directed wholly against
“velvets, velooze, silks and all simi-
lar materials,” but does not express
disapproval or want of faith in other
fabrics of a more enduring character.
We must assume it was not the in-
tention of the manufacturers to dis-
courage the use of fabrics of known
wearing quality, some
which, for instance, Sea Island duck,
are as reliable as average leather up-

7 arietie Ss ot

pers.

Tt would be a great mistake to cre-
ate an impression that all fabric
shoes are unreliable, because with

the growing population and the grow- |
ing world-wide demand for leather it |
is entirely probable that an enlarged

use of fabrics in shoe uppers will in|

the not distant future become an eco-
nomic necessity.

Tt would, perhaps, have been well
had the manufacturers noted the ex-
ception in favor of certain classes of
strong and good wearing fabrics and
it is our purpose to make this dis-
tinction.

The resolution as adopted should
serve as a warning to shoe
that they buy
vets, velooze,
terials’ at their own risk, and if they
have a class of trade that demands
shoes made of these materials they

shoes made of “vel-

should be sold with the understanding |

that there is no redress in case the
shoes do not give satisfactory wear.

While it is true that some retailers |

are obliged to carry these goods in
order to cater to the fashions of the
hour, it must be evident to shoe re-
tailers in general that to in any way
attempt to develop a staple trade on
goods that no one cares to stand be-

subject of

retailers |

. . . }
satins and similar ma-/}

 

 

hind is a very poor foundation for a
permanent business.

It is far better for every retailer
to undertake to educate his trade to
the puichase of dependable goods. A
far-seeing retailer who builds his own
business on an enduring foundation
is the one who leads his trade to-
ward the purchase and wear of shoes
that give the feet comfort, that are
modest and neat in appearance and
that do not make an_ unreasonable
drain upon the purse.

The greater successes of the re-
tail shoe business are made by deal-
ers who hold to conservative lines,
and with whom quality and good fit
are of paramount importance.—Shoe
Retailer.

—_222—_—_
Easy To Sell Findings.

“When one goes into a clothing
store to buy a scarf, for instance,’
remarked a shoe clerk the other day,
“he does not take any offense if the
salesman calls his attention to some
other article while waiting for his
change, or even while making the
principal sale. In fact, I believe that
customers often are grateful because
their attention is called to their needs.

“T have in mind going into a furn-
ishing store some time ago to buy
some collars. The clerk asked me ii
I was bothered with my overcoat
soiling my collar. I at once recallec
that I soiled twice as many collars
in winter as I did in summer, and |
replied in the affirmative. He said the
stere was making a good many sales
on a siik collar protector, to be worn
jon the street. He showed me one,
and I liked it so well that I bought
one and thanked him for calling my
|attention to it.

“It is human nature to like atten-
tion and courteous treatment, and I
| find that it is the easiest thing in the
| world to sell shoe findings. I do not
|make a practice of pushing shoe trees
i|one week and polish another, or of
| trying to sell the article that gives
ime the largest ‘P. M.’

“What I attempt to do is to treat
|the matter intelligently, and to sell
iby suggesion. If a customer’s shoes
show that they are home-polished J
|always ask if he is in need of shoe
| polish, and often open a box, calling
j|attention to the new key that pre
ivents soiling the hands, and_ say
/something like this:

‘‘Tf you have trouble getting the
| cover off your box of polish this new
/box with the key will interest you.’

“You see that gets the attention.
|The ice is broken and you can talk
| polish to your heart’s content with-
|out offending the customer. Then,
lunless the customer has_ recently
|hought polish, you are sure to make
ja sale. If you succeed in selling pcl-

 

 

ars

Absolutely
Right

GRAND RAPIDS
SHOF

 

Our Gun Metal Blucher or Button Pentagon four dol-
lar shoe is as fine a specimen of modern shoe construction
as can be made. In snap, style, fit and wear it will sat-
isfy the most fastidious.

 

 

Rindge, Kalmbach, Logie & Co., Ltd.
Grand ee Mich.

 

 

 

on Bertsch Shoe
During 1910

Replaced a Lot of High Priced Lines in
Many a Store

Indications already point to a record
breaking year during r9g11.

Dealers are recognizing them as the
thoroughly honest shoe. They know that
when a pair is sold it means a customer
satisfied and that he will be back for an-
other pair when next he needs footwear.

Our salesmen will show you the new
lasts when they call or a card will bring
samples.

They Wear Like Iron

 

 

Herold-Bertsch Shoe Co.
Grand Rapids, Mich.

 

 

 

 

 

 

 

February 8, 1911

MICHIGAN TRADESMAN 17

 

ish you feel at liberty to talk about
daubers, also polishers.

“T speak of this only as an illus-
tration, of course, but the same fea-
sohing applies to almost everything
in the findings department. | never
think of selling a pair of snappy
shoes to a young man without talk-
ing silk hosiery, and nine times out
of ten I land a sale.

“The findings business is worth a
good deal of careful thought and
study, and the shoe merchant should
keep himself so well posted on it
that he can instruct his salesmen just
how to approach customers in order
to get the best results. Above all
things one should never bore a cus-
tomer. unless he wants to drive away
trade.”

—_—_e-+-o-—__—
The Retail Salesman.

The man with a sour face is not
popular, he does not draw trade, he
is not apt to make friends, although
he may be possessed of many good
aualities. There are those who say
they can not help their looks. Oh,
yes, but you can. You can change
that disagreeable countenance into
one that is wreathed in smiles and
good nature, if you only will. We can
do pretty nearly anything in this
world we make up our minds hard
enough to do, and it is that which re-
cuires the greatest effort that counts.
So get a cheerful countenance. Find
out immediately what causes the sour
face. lf it is your stomach, get a new
hoarding house. If it is troubie at
home, forget it. Remember, “suffi-
cient unto the day is the evil there-
of,” and that worrying never yet im-
proved a situation. So go to work in
earnest and get on that smile that
will not come off. There is nothing
like it to attract trade and multiply
friends.

If things do not go right at the
store dc not get disgruntled and sulk
Go to the boss like a man and tell
him exactly what the trouble is. Do
not be at all afraid. If you are really
iriterested in vour place and want to
succeed he will recognize it and per
haps smooth away all your difficul-
ties in a minute. If he does not, if
you can not get over the grouch, then
get busy hunting another job.

Remember that perhaps the man
yeu are working for has every do!l-
lar that he has in the world invest-
ed in the business. See how much
it means to him? Wonder if he is
a little peevish at times? Put your-
self in his place and try to be just
as true and faithful as you would
want one working for you under sim-
ilar circumstances to be.

If you can write a circular or an
advertisement so that it will do the
work that otherwise would necessi-
tate a personal call, you possess 4
talent that is valuable and you do
not know what you can do until you
try.

 

Do not get hot under the collar,
or rise up on your dignity, if your
accounts are looked after carefully
and scrupulously. Many a young man
might have been saved from down-
fall if an innocent mistake had been

 

discovered and remedied before it
had gone too far and led to other
difficulties.

If you want to win out put your
mind on what you are doing. You
can not get really interested in a
stock of goods, you will not get busy-
studying out some of the good talk-
ing points of the new goods, if you
have nothing but girl on your mind:
if you exist for the pleasure of fol-
lowing up the base ball scores, the
fight game or any other amusement.
The old rule, “Business first,” has
never been beaten yet. It is
duty, to yourself and to your em-
ployer, when you enter the store in
the morning to put all outside mat.
ters behind you. Forget them and
dig into the work before you with
all the energy and _ determination
which you possess. Get so busy, s9
interested in your work, that some-
body will have to notify you whea
it is time to go to luncheon. Do that
and you will not have to worry about
the result.

your

Boost for the house, first, last and
all the time.

“A little silver and a little nerve,”
as the fakir said at the circus, have
made many a man. There is a whoie
lot of truth in it, and of the two the
nerve takes first place. The man with
lots of grit, who knows no such word
as fail, who just will not be downed,
strikes a winning gait sooner or la!
er. Do not lose your hold. Hang
on. Be persistent. Difficulties are
never so great as they at first ap-
pear. Keep your nerve and keep
pegging away.

Above all things if you want te be
a successful clerk or business man
take care of your health. It is a
niatter of prime importance. At the
1ecent banquet of stove salesmen oi
New York, Prof. Donovan, physical
instructor of the New York Athletic
Club, gave some excellent advice on
this subject. He spoke on the bene-
fits of a temperate life. “Regular ex
ercise,’ he said, “will make a man
smart and bright, physically and men-
tally. Most men are lazy and need
competition to bring them to take
active exercise. The competition
should not discourage but spur you
on to do your best. Striving for phy
sical accomplishment brings incentive
to mental effort and fits the body, too,
for the effective use of the intellect.
Regular exercise clears your brain,
lengthens your life and makes you fit
for your work. Over-eating is re-
sponsible for 75 per cent. of the deaths.
Cut out the meat and eat more bread,
but refuse clammy bread; get dre
bread or toast and good butter. Keep
your stomach in good condition. If it
feels sore to the touch it is out of
order. Give it rest and light food. Not
ten men in 100 know how to eat to
live. They seem to live to eat. Eat
rightly and lightly and then get all
the sleep you can. Then you can meet
a cranky customer with good temper
and succeed with him. Wherever you
are, get your body in a glow every
day by exercise and eat rightly. Thea
you will have good wishes for every-
body.

 

It will not be many months now be-| A thousand cards bearing thi
fore all will be thinking about vaca- same
tions again. The time will be here ©
before we realize it when the mer- “"
cury will climb up toward the top
of the tube, and many will wish that
they could afford to take a little un-
usual summer trip.
to think about it right now?
not make a little I

special effort to-| Gummed innersoles, that is, leath
- - @ rt Taw ot . leo + ~ | t
wards saving, to lay aside a little nnersoles with gum attache
I

a
Why not begin

Whr

more than you have been acct ha I : z
to doing? It will not hart you a bit m a shoe and n ude remain wher
to make some sacrifices; you will they are put, are provin
find, on the other hand, that it will sellers
probably make a hetter and strong-

er man of you, and what enjoyment ee HU
and satisfaction that little . rl
greenbacks will bring in “the
old summertime.”

——o.-
Featuring Shoe Polish
A retail I
has been doing some clever adver- ’ — —
tising. pea _— ”
boom for
were the
the center of the display
es, brushes, trees and other
reading thus 7 Leading Lady
r Fime Sitoes
For Wonres

Satisfy the Trade

store in the Southwest

Neatness in footwear anda z 9
a * 7 s it ag
blackings and dress

features emphasized

 

 

 

was a sign
“Save money—Our new

preserves the life and prolongs

wear of your shoes— hi

for 100 days a

cost you $5 at a nickel

 

 

box of our new dressin .
a aa The McCaskey Regisiter Co
eee Wanutactarers of
profit to you is $4.90, aces ‘2 :

ok 4 . The McCaskey Gravity Account
a We oe a at Register System
sire eae agen The one writing method of handling secount
advice, and we will qi i“ of goods. money. labor. asything
ALLIANCE, OFIO

shines

blacking to those who tak

 

 

 

The Mark of
QUALITY
In Men’s Shoes

So has this trade-
mark (the Indian head
on a skin) become, and
so is it recognized by the
purchasing public

 

Im position

to profit by it.

Every shoe sold under this trade-mark we guar-
antee to be solid leather throughout, and it is this
combined with high-class workmanship. that makes
them in demand among those who are seeking com-
fortable footwear.

Join forces with us by securing the agency for your
town before the spring season opens. Write us to-day
for samples.

 

 

Hirth-Krause Company

Hide to Shoe
Tanners and Shoe Manufacturers

Grand Rapids, Mich.

 

 

 

    

18

MICHIGAN TRADESMAN

 

February 8, 1911

 

 

WHERE DO THE PROFITS GO?

 

Business May Increase But So May
Expenses—Watch Result.

Merchants who have been in the
retail business for a number of years
may have noticed the constant in-
crease in the amount of business
done, and likewise the decrease in the
per cent. of profit. Why not locate

the reason, readjust conditions and
make more business mean more
profit?

The merchant depends upon the

public for his trade. He must forget
his likes and dislikes, appeal to the
popular taste and run his store to
please his customers, not to suit and
please himself.

More than ever before, the store,
the merchant or the clerk who is al-
ways ready to do any little act of
kindness or favor of any kind for
customers or prospective ones, is the
one that gains in popularity, and the
popular store is the one that gets the
business to-day.

Too many merchants are long on
dignity and short on popularity. Each
one tries to make his store popular,

but how best to do it—that is the
question. If successful merchants
are any criterion, here is the best

recipe: Keep goods that are up. to
date. Sell at reasonable prices. Make
every customer a friend. The last is
the whole secret, but it is
hard to accomplish.

Generally speaking, it is best to ad-
just all possible grievances customers
may have, no matter who is at fault.
A little friction here and there drives
away trade, and, do not forget, profit,
too.

In smaller towns customers to-day
demand much whether _pat-
ronage is small or large. They expect
you to exchange goods, pay back
money for goods, make good all loss-
es. extend credit, visit with them, ad-
vise them in time of trouble, run er-
rands for them, write letters for
them, efc., all of which the wise
merchant does,

mighty

service

and does with that
ease and tact that at once make him
popular with his trade.

There are some things he should
not do—it cuts out the profit. For in-
stance, when a customer asks you to
go out and buy some goods not re-

turnable and _ then refuse to pay
for them, you lose.
When Mr. A., who is O. K. finan-

cially, wants to borrow $100 for “a
day,” and then proceeds to keep it
a month before returning, you lose.

When you contribute too liberally
towards the hundred = and
things that come up right long, many
with little or no merit, you lose.

These continual small _al-
though they may seem, eat up the
profit.

Why not weed out the many los-
ing accommodations and cultivate the
trade-winning ones?

Even to-day many stores fail to
provide the little features that tend
towards popularity. No drinking wa-
ter, no polite clerks, too few chairs,
no place to get warm in winter, too
hot for comfort in summer, no will-
ingness to exchange goods, no relief
from complaints—no  service—these

one one

losses,

 

are the things that drive away busi-
ness. If you would correct them, try
one by one, if you please, and note
the quick results.

Another loss of profit is brought
about by the desire on the part of
some merchants to close out novelty
goods too quickly and thus suffer the
loss of ordinary profit. This tendency
is carried much too far in some cases
and not far enough in others. Either
spells loss. Why not buy in smaller

quantities and make the maximum
profit?
For example, a dealer buys ten

cloaks at 7.50, sells five at 12.50. By
this time the wholesale price is re-
duced to 6. Another merchant who
bought only five at the first price
(7.50), has his garments sold and re-
plenishes his stock at 6, sells at $9
now, makes a good profit and forces
the first merchant to reduce his price
to $9, and accordingly lose $1.50 of
profit on each garment.

Look back for experience; look for-
ward to profit by it. Look over the
expense account. Eliminate useless
expenditures. Weed out the _ loss-
es—even the tiny mice in your store
cost several dollars per head
per year—look closely to the little
losses, their total will surprise you.
Keep a constant watch for the
new things as they come out and do
not forget to make a profit on them.
It is not that the plain wants an4
needs of the people are satisfied, for
they could be satisfied with
whose styles never change. It is the
the unusual, the different that
has so radically changed the retail!
business of to-day, because few mer-
chants grasp the opportunities pre-
sented by the new things as they
come along.

Not everything new is
every location and for every
This is why so many lose on stock-
ing the new conceits. Why so many
leave them out entirely. Why, in
either case, thev lose the profit.

Tt is for this reason that the judg-
ment of every retailer must be train-
ed and called into use by careful un-
derstanding of his trade before he un
dertakes to make a profit on the new
things as they come up from time to
time.

Take the proper profit on
goods and turn them frequently. Go

you

goods

new,

good for

store.

new
after the unnecessary losses and _ in-
crease trade through popularity.

Do these things and you will have
done a lot towards makine
more business mean more profit.

i. A. Packer
a

Get up on top of the job of boss-
ing your store and you'll be more
contented with your work and your
profits. Too many let their work
get the upper hand and actually be-
come slaves to business. Better make
business your slave. You will live
longer and die happier.

whole

—~----—__.

The great mass of people in this
country are heartily sick of the cry
“You mustn't do anything to hur:
business” and its application to so
many things that so many _ people
want. The wise business man never
uses that cry. There’s always a bet-
ter way.

 

  

Troubled Man?

trouble in satisfying their flour
customers.

come for its result is not only
pleased customers, but a big re-
duction of the flour stock as

of this kind, and how we have

age of hundreds of additional
dealers recently.

your case, the more accurately

we can outline our method of
procedure.

at CRESCENT
MICLINGLDI/

 

us.

 

We Want Buckwheat

If you have any buckwheat grain to sell
either in bag lots or carloads write or wire

We are aiways in the market and can

pay you the top price at all times.

Watson-Higgins Milling Co.

Grand Rapids, Mich.

 

 

 

 

Are You a

We want to get in touch
with grocers who are having

_To such we offer a proposi-
tion that will surely be wel-

well.
Ask us what we do in cases
won the approval and patron-

The more clearly you state

Write us today!

VOIGT MILLING CO.
GRAND RAPIDS, MICH.

 

NERS
*) <

]

Evidence

Is what the man from Mis-
souri wanted when he said
**SHOW ME.’’

He was just like the grocer
who buys flour—only the gro-
cer must protect himself as
well as his customers and it is
up to his trade to call for a
certain brand before he will
stock it.

“Purity Patent”
Flour

Is sold under this guarantee:
If in amy one case ‘‘Purity
Patent’’ does not give Satis-
faction in all cases you can
return it and we will refund
your money and buy your
customer a supply of favorite
flour. However, a single sack
proves our claim abort

‘Purity Patent’’

 

  

 

 

Made by
Grand Rapids Grain & Milling Co.
194 Canal St., Grand Rapids, Mich.

 

 

 

 

"THE biscuit form of

Shredded

Wheat, combined with its fine
flavor and xztritiousness made it

an instantaneous success.

Our ad-

vertising has been unique—besides magazines, newspapers,
car cards, sampling and demonstration,

We've Used Niagara Falls to Advertise

Fach year, thousands of visitors to the Falls have gone through

our factory.

They've seen every detail in the process of manu-
facture from the golden grain to the finished biscuit.

Our sanitary

methods have given them confidence in its purity and wholesomeness.
They have gone heme and told their friends about Shredded Wheat,
and as a result Shredded Wheat is de¢/er /nown and therefore easier

zo sed/ than any other cereal food. Take
Shredded Wheat prominently displayed—
you'll have lots of sales, and every sale
means good profit to you. Shredded
Wheat pays.

The
Shredded Wheat Company
Niagara Falls, N. Y.

 

advantage of this and keep

 

February 8, 1911

MICHIGAN TRADESMAN

 

 

MAKE PEOPLE TALK.

Live Merchant Will Do Things and
Start the Tongue.

How refreshing it is to run across
the real live, wide awake merchant
who has the whole country talking
about him. So often you hear the
remark, “There goes old Mr. Blank.
He has been in business here in town
for twenty or thirty years. Every-
body knows him and he knows every-
body ete.” So often you leatn that
this man is merely a fixture in the
town; he knows all the people and
they know him, and that is as far
as it goes. His business moves along
and perhaps affords him a living, but
the chances ate that his business is
not noted for its bigness.

He has failed to make people talk
about him. But here we meet anoth-
er merchant. His step is quick, firm
and positive—every action seems to
mean something; and you soon learn
that this man is doing things to make
the people of his community talk
about him because he knows _ that
nothing on earth will stimulate a
business like having people talking
about the business, providing,
course, that the talk favotable.
This thing is true of all kinds of busi-
ness; the great advertisers, men who
spend fabulous sums of money real-
ize that if they can say or do some-
thing to cause people to talk about
their business they have wonderfully
increased the value of their advertis-
The retail merchant is cominz
to. appreciate this point more = and
more. He is finding that it pays to
have people talk about him and many
scouring every nook and corner
search of some idea that can
put to work making people talk.

The merchant might gain a
by following the tactics of the prize
fighter in getting people to think and
talk about him. You notice that when
two noted pugilists are to meet in
the ring they do not quietly get to:
gether and arrange a date for the af-
fair to take place immediately,
not at all. They want a great crowd
there for business reasons, they
start the thing by telling the public
that everything has been arranged,
the papers signed, forfeits posted,
referee selected all But, giark
you, they that it is to be
a hurry up match to be pulled off
next week—no, they want the peo-
ple to have a long talking spell, so
they the date will three
four or six months later. Then every
that
dis-
about one of
SCattering
talk about
weeks pass, ut-

Of

is

ing.

are
in be

point

no,

so

and
do not say

Say be or

day or two you will discover

some sporting page editor has
covered something new
the pugilists; the thing
broadcast, and the
it, so it goes as the
til the first thing you know the peo-
ple are worked up to a frenzy and
men stand on the street corners and
argue pro and con. Why? Simply

because the promoters are artists in

is
pec ple

making people talk about their busi-
ness.
Now the merchant can do_ the

same thing to a great degree if he
will do it, but it takes more than the
old time “fence board advertising’
that says, “Go to Thompson’s for

”

your shoes, etc.” It requires a little
touch of human nature injected oc-
casionally to arouse people; you will
have to do something a trifle out of
the ordinary before you can hope to
have the people of your town and vi-
cinity talking about you, but if you
touch ‘people in just the right way
they will talk and boost your busi-
ness for you.

Why not try the general tactics
of the prize fighter in making peo-
ple think and talk about you? For
instance, why not tell the people
through your local paper and by per-
sonal letters that you contemplate
going to a certain market at about
a certain time to order a special line
of goods for your people? Get them
to thinking about you and that spe-
cial line of goods. Then when you do
go to the market or factory, have
your local editor give you a write-
stating that you left town on
train number so and so at a certain
time—going to the factory to order
a special line of goods to place be-
fore the people of your section oi
the country. After you arrive at the
city where this great factory
cated, write back home that you are
at the

up,

is lo-

factory, pérsonally supervis

ing the preparation of forms, mod-
els, patterns, etc., for that particu-
lar line of goods that you are order-

ing for your trade. Then when you
get back home, get busy at once tell-
ing the people about the great line ot

goods you have ordered—one man
that we know of even started the
thing before he got home by writinz
a few letters to some of his cus-
tomers while he was at the factory,
telling them how glad he was to be
able to get such a line of goods, ete

Lf you tell it to ev
COMES

ery customer that
into store, and mention
the thing through the papers you will

your

soon have the people guessing.

Why,
people
ness,

man, you bet you can make
talk about you and your busi-
have the whole
over that
by the time you were ready to
and show what
for them—you_ could
have them lined up and waiting for
you to throw the the
day such an opening.

Making
talk
using
the
will

you could

munity

com

wild new line ot

goods
open the cases

had

you
in store
open door on
of
and
a matter

people recognize you
about
the
right
get

chance

you is largely
head
kind
line and give people a
will talk all right, but if
light under a bushel
they will not know it is there, conse-
quently have nothing to talk a
i

Do not be afraid to ask

your goods.

OT
and doing a little ot

of boosting—if you
in
they
hide

you your

bout

a profit on
The man who tries to
meet every cut on every line he car-
ries will soon find it hard to meet his
bills.
-_—_——_-@2s—_——_

Do not depend exclusively upon
any one form of advertising to build
up your business. Attack the public

from as many angles as possible.
oo

A grouchy man in a store is any-
thing but an asset. The best rule for
him to follow is, If you can not be

 

cheerful, be absent.

 

 

 

Pay Your Running
Expenses

from your sale of Uneeda Biscuit.
Yes, we mean just that. Let
your sales of Uneeda Biscuit
take care of your rent, your
heat, your light—but pick one
big item of expense and let
Uneeda Biscuit pay for it.

Grocers do it all over the
country. It’s the usual thing for
the big stores.

The sales will do if too. You
don’t need to worry about that
—the people in your locality
know Uneeda Biscuit, want
Uneeda Biscuit and buy Uneeda
Biscuit. It’s up to you to SUPP ¥
them—but put your Uneed

Sales on a systematic basis.

 

 

 

 

 

NATIONAL BISCUIT COMPANY

 

 

 

 

WorDEN GROCER COMPANY

The Prompt Shippers

 

 

The Fifty-fourth

the Citizens Telephone
More

the office

You have been reading about

Company’s dividends in these columns. than 3,coc

on

checks for dividends will be sent out of

t

night next, the twentieth. These checks go with usfasing

regularity, Be sure to get one next time. Write to or m-

quire of the secretary of the company, Grand Rapids.

 

MICHIGAN TRADESMAN

 

February 8, 1911

 

 

 

 

 

 

/ ith il
(4

2)

 

WOMANS :WORLD

uN

  

 

 

 

 

Will Love Alone Suffice?
Written for the Tradesman
Just now when the shop windows
are showing such marvelous crea-
tions of celluloid and lace paper, and
every possible rythmical combination
of heart and dart and Cupid’s art is
being brought into seasonable play:
to the

tricksy little god himself anywhere

when we half expect see

around a corner, with a full quiver of |

sharply pointed arrows ready to take
certain aim at any youth or maiden
in his vicinity—at this time of
times a letter comes to me from a
young woman in Wisconsin, asking
me to help her solve what she calls,
“The great problem of her life.” She
has no objection to
case to work out a solution of
same problem when it presents itself
to any one of my many young women
readers, only she says I must speak
of her, not by her actual name, bui
as “Perplexed Girl.”

She writes as follows: “1
Ct

my

have two
admirers. course, I have more
than two boy friends, but when |
speak of anything serious, it all ci-
phers down to these two.
heen going with me off and on for
nearly two years. I never really have
encouraged him, and whenever he has
begun to get sentimental I always
have shut him off. Still, I have ac
cepted his attentions. Jim is rich—or
his father is—and as he is an only
child it all amounts to. the
thing. His automobile is the very fin-
est and latest model
town.

same

there is in this
He is a crackerjack of a driv-
er and many a good ride have | hal
in that luxurious The
money that boy has to

car. good

send

spent

me violets and roses and lilies of the |

valley out of season!

“He is an agreeable man enough, |

and everyone thinks I am just stand-
ing in my own light that I do
take him. ‘Don't wait to put on your
hat,’ they all tell take
auick, before he the

not
me,’ him

gives same

chance to some other girl with more |

sense in her head.’
“Now, I
everybody

have tried to like Jim,
thought it would be so
suitable. I have tried to fall in love
with him, and I just can not. The
most I can say is that I do not dis-
like him, and that I appreciate his
uniform and devotion. I
have no deeper feeling regarding him.
When I went East last summer and
Jim’s letters went astray so that it
was fully three weeks that I did not
hear a word from him, [ did
think anything about it. Really, |
had to count up on the calendar to
see how long it had been. I do
believe I am in love with Jim,

kindness

ail |

using her |
the |

Jim has |

not |

 

|
not}

 

“Now, with Joe it is different. i

wish, dear Quillo, you could just
know Joe, for then you could advise
me more sympathetically. Joe is not
dull and heavy and slow-witted (as
I must say Jim seems to me since |
have known Joe), but he is enter-

taining and sees a point, and all lit-

 

tle ordinary circumstances are inter-
{esting when he ts by.
of

The long and

| short it is that a street car tide

with Joe is better, infinitely more en-

|jovable 1 would put it, than with Jim
in his automobile. I would rather
wear a white clover or a_ ragweed
|flower that Joe picks for me than
Jim’s American beauties.

“My Aunt Martha with whom I
|live and who has been very kind to

ime, anil who I know is trying to ad-
| vise me for my own_ good, tells
ime to take Jim, because Jim is sure
ito be well fixed in time. I forgot to
|say that Joe is poor, in fact, I never
have thought very much about that
| part a; but he : He is just
starting in life and he has his own
way to make. Aunt Martha to
marry for money and work for love,
then you get the money anyway. She
|tells me she has known a good many
|'who married for love and worked for
money who did not seem to gei
‘either one, and became dissatisfied
and very unhappy. She says, too, that
|1 am only 20, that
ifeelings are not a_ reliable guide.
Dear Quillo, give me your
views and help a poor,
“Perplexed Girl.”

To this girl, to every girl who is
racking her brain over the distract
ing problem of deciding between two
i} lovers,

ot

Savs

so young, my

please

of whom
jcligible to her friends
the choice of her
would offer counsel in this vein:

| You tell me that the most you can
|say regarding Jim is that you do not
idislike him and that you appreciate
‘his uniform kindness and devotion.
You say that this young man_ has
been showing you times for
and that he has been in
circumstances that he could back up
his attentions with a fine automobile
_and a profusion of hothouse flowers,
iand that you still feel indifferent re-
|garding him. Then it is plain as day
'that you are not in love with him
not even the least little bit in all the
/world. Now I should say, your Aunt
| Martha to the contrary notwithstand-
‘ing, let this settle the matter—so far
|as Jim is concerned.

| Iam sure this advice coincides with
,your own feelings and you will be
iglad to follow it. What you want
/of me now is to go on and say that
|! think it will be safe and wise and

one seems highly

and the other
heart—I

11S

own

zood

{wo years,

 

 

Putnam’s
Menthol Cough Drops

Packed 40 five cent packages in
carton. Price $1.00.

Each carton contains a certificate,
ten of which entitle the dealer to

One Full Size Carton
Free
when returned to us or your jobber

properly endorsed.

PUTNAM FACTORY, National Candy Co.
Makers
GRAND RAPIDS, MICH.

 

 

BEST SUGAR FOR
TEA AND COFFEE/

e

>! Boxes - FULLSIZE prices - 24 IN CASE
2 Boxes - FULLSIZE pucts-60 INCASE

2!> Boxes - HALFSIZE Pieces - 60 IN CASE

 

 

 

Hart

Little Quaker
Peas

Are Delicious

a

JUDSON GROCER CO.

Distributors

Grand Rapids, Mich.

 

 

 

 

 

February 8, 1911

MICHIGAN TRADESMAN n

 

prudent and the very best thing to
do, to take Joe.

I wish I could. “All mankind loves
a lover.” Even those of us who are
middle-aged and have grown unro-
mantic, matter-of-fact, and even pro-
saic, like to see a sweet little love
story acted out in real life. When we
find that the cute little god with the
big bow and the sharp arrows has
been getting in his work, what one
of us all does not want to say to the
gallant youth and his fair chosen
maiden, “Go and get married and
may God bless you!”

There is a whole school of litera-
ture, if I may so denominate it, whgse
virtual teaching is that love alone wiil
suffice. The Bible and Shakespeare
are hardly more widely read, and not
with one-quarter of the eagerness.
When Mary Jane Holmés died one
Chicago daily made the comment that
certainly she had written thirty-nine
of the best sellers that ever had been
put upon the market. These are the
books that people sit up nights te
read, and cry over when they come
to the sad places. All the Mary Janc
Holmeses and the Laura Jean Lib-
beys and the Bertha M. Clays will
tell you to take Joe without further
parley and be happy.

Now it really is painful to me not
to give my hearty sanction to your
evident wishes. Oh, if only that irre-
sponsible little Cupid could be made
to use some kind of judgment wheu
he takes aim and lets fly those far-
reaching darts of his! If only he could
be compelled to put up a sufficient
bond that his sharp-shooting will not
eventually land his victims in a di-
vorce court! But no debenture com-
pany, nor all the debenture compan-
ies on earth combined, ever could risk
standing good for Cupid.

Alas! that it should fall to me to
tell you that while the fact that you
are not in love with Jim should se¢-
tle things negatively as to Jim, the
fact that you are in love with Joe
does not alone make it wise to set-
tle matters affirmatively as to Joe.
This is the sum and substance of the
whole matter.

Love is a plant which may spring
up with almost mushroom rapidity,
but which quickly withers and dics
unless it has good deep soil in which
its roots may spread and find food.

If Joe has character, if he is the
kind of man whom other men respect
and whom women older and more ex-
perienced than you are, esteem high-
ly, then there is ground to suppose
that your present great liking for him
may deepen with longer and closer
acquaintance.

-~

lf the enjoyment you now feel un
each others’ society is based on a suf-
ficient likeness of tastes, principles,
habits and opinions, not in all trivial
things but in essential and important
matters—in short, if you are tem-
peramentally congenial and suited to
each other—then there is reason to
believe that you may continue to find
a clover or a ragweed culled by Joe
better than a costly greenhouse or-
der from another.

If added to these other qualifica-
tions Joe has the push and energy to
fight his battle in the fierce struggle
of life, and gives fair proof that

!
he can make your livelihood as ett Sind at her house is not sufficient

 

 

as his own, then, after time enough| Send the note at once
has elapsed for these things to be |
proved, I do not see but you in|

do oot ost | Kalkaska Brand,

off writing it until several days

|elapsed since your visit. SYRUP

safely give your all into his keeping. |

 

© 1 oo ~ e 11+ . I
1 will add, just as I did in the case | The girl who makes a poin SUGAR
of the other suitor, Aunt Martha to | knowledging a favor done her, by MAPLE wr
the contrary notwithstanding: Of | gracious little note, sent at once Has the Flavor of the Woods
vour little romance [ sincerely hope |more friends than she who spe
that the long years may bring the | much time in telephoning or

ending such as ou wish it to be! linge effusive in her thanks wher sh Michigan Mapie Syrup .
x g ‘
Kaikaska, Mich.

Meanwhile let me suggest that if | happens to meet her hostess perhaps :
you at all suspect that Aunt Martha| several weeks after the favor ha- Send for our I9rF prices
feels that she has done enough foribeen granted or the hospitality of
you and would like to have you off!fered her

her hands, you certainly are old| Good manners always p © Hal Brand canned Fands
enough to make your own living. You|}jong run. They may seem

 

 

 

can not self-respectiully take your|necessary and irksome at the tin Packed by

support from her longer unless you| but the girl who is always courteou W. R. Roach & Co., Hart, Wich.

are very sure that it is her decided | and who is careful to carry out all t .

preference that you do so. lf you are ||ittle forms and cbligations of the Michigan People Want Michigam Producw

 

to marry a poor young man, earning | <ocjal life will find
your own living two or three years| does pay.

would be an excellent education for — There is no risk or

you anyway. co e .
Permit me also to say that while The Popular a speculation In
Flavor handling

 

 

 

 

  

these words of mine probably will
not clear away all your perplexities,
it often is better to stay perplexed
for a time than to decide important
matters rashly.

If it should happen that you find
the lover whom you now think so
noble and manly is lacking in some
of the essential attributes I have men-
tioned, while doubtless you will ex-
perience bitter pain and disappoint-
ment in consequence, remember that ie heats Be Co |
if you come to know these unwel- a

Chicago, il

come truths before marriage—as you : ¢ Aiaiiiite
inevitably would come to know them THE CRESCENT MANUFACTURING CO. |

SEATTLE, wasH

Better Than
Maple

Order from youz if
obber or |

 

 

 

 

 

 

 

 

 

after marriage—then you are getting Thev are staple and the
them - short price "oo ot standards of the world d
Parte ie One OMe SJenito. Dandelion Vegetable Butter Color | | for purity and excellence.
——_2- | :
Demands of Hospitality. A perfectly Pure Vegetabie Butter Color | ee ne
ee and one that compl. es with the pure i a fvards in
Hospitality demands the courtesy | food laws of every State and Europe and America
of a gracious note of thanks. To cal! of he Cates Sentes
JJEC OU tile AS. } Cais I
; ‘7 Manufactured by Wells & Richardson Co. i Ww alter Baker& Ce. Ltd. ;
up your hostess on the ‘phone and Burlington, Vt. : Hh ca abn
tell her what a delightful visit you "hd eu

 

 

 

 

OU ARE ALWAYS SURE of 2 sale
and a profit if you stock SAPOLIO.

You can increase your trade and the
comfort of your customers by stocking

HAND SAPOLIC

at once. It will sell and satisfy.

 

HAND SAPOLIO is a special toilet soap—superior to amy other in countless ways—<delicate
ough for the baby’s skin, and capable of removing any stain.
Costs the dealer the same as regular SAPOLIO, but should be sold at I) comnts per cake

 

22

MICHIGAN TRADESMAN

 

February 8, 1911

 

TAXATION OF PROPERTY.

 

Levy on Mortgages Often a Hard-
ship on Borrowers.
Written for the Tradesman.

In a previous article I have spoken
at some length of under-assessment
and why it so generally prevails. Un-
der-assessment would work no injus-
tice provided all taxable property
were under-assessed alike, that is, all
at the same relative proportion cf
true cash value, say one-fourth or
ene-third or one-half; but the trouble
is that property is not all under-as-
sessed alike, and under the present
administration of our system of tax-
ation it can not be. Some property
must be assessed at full cash value.
The mortgage is a notable example
of this kind of property. This brings
up the whole disputed subject ci
inortgage taxation.

About a dozen years ago, | should
say, a regulation was made by which
each supervisor and assessing officer
is furnished with a list of the mort-
gages and other recorded credits own-
ed by the residents of his district. Of
course this applies only to mortgages
and recorded credits on property. in

this State. Previous to that time a
moneyed man might or might not
“sive in” his loans to the  assess-

If of a magnanimous turn he
would give in something as a sort of
courtesy to the public, and this was
assessed at about the same propor-
tion as other property. If he chose
not to give them in, his mortgages
were considered his own private ai-
fair—no one knew just how much he
had invested in that form anyway.
Now the assessing officer goes to the
property owner armed with full
knowledge of the mortgages he pos-
There is no concealing them.
So the owner simply states how much
has been paid on each, the assessor
makes deduction of the part so can-
celled and assesses the remainder at
full cash value, because the assess-
ment of mortgages must be reported
to the Board of State Tax Commis-
sioners,

OF.

sesses.

The local-patriotic principle of un-
der-valuation is up against it in this
matter of mortgages. Under-assess-
ment of other property and cash val-
ue assessment of mortgages place
an undue proportion of tax upon
these credits. Side by side with real
estate at 30, 40 or 50 per cent. of each
value, mortgages have been and now
are placed on tax rolls at full value.
As 7 per cent. interest is the utmost
the law allows the money loaner to
receive, it will readily be seen that
where taxes run 4 per cent. or over
on assessed valuation, the money
loaner gets only a slender income on

his investments, even at 7 per cent. |

\t 6 per cent. less, merely a pittance.

The mortgage-tax law, coupled
with the practice of under-assessment
ol most other property, has worked
peculiar injustice to resident money
lenders who were not bankers. For
money can come in from other states,
be loaned out on mortgages, and not
pay a mortgage tax at all, since the
on under the
head of “personal” tax, which is as-
sessable only to actual residents of
the State. Banks, that is banks that

tax mortgages comes

 

can loan on real estate, can loan on
real estate mortgages without paying
the mortgage tax, since banks are
taxed only on their capital stock and
surplus, not on their loans.

Borrowers, especially those who
borrow in small amounts, have — suf-
fered perhaps even greater injustice.
For the man who owns a farm, or
village or city real estate, and needs
to borrow money, the easiest, cheap-
est and most satisfactory way to do
it is to give a mortgage on his prop-
erty. When the amount wanted is
small and not for a long term of
years, it is practically impossible to
obtain money from outside the State.
Local banks do not care for the real
estate loans, since they can make
more on short time notes. So the
poor borrower is forced to the most
expensive and disadvantageous meth-
ods of securing the needed loan. Oft-
en he has been driven to deeding his
property to the money loaner and
taking a contract in return, and many
appalling tales of bonuses and ex-
tortionate rates of interest would be
revealed if the whole truth of the
actual workings of our mortgage tax
law were made known.

While laboring under all these dis-
advantages, it must be remembered
that the mortgagor, no matter how
deeply he may be in debt, must pay
the tax on his whole property, the
same as if he owned it clear. The fact
that the mortgagee may be paying an
egregious tax on the mortgage does
not help the debtor in the least, but
rather has the effect of keeping he
rates of interest needlessly high.

One whole county in Michigan was
reassessed by the Tax Commission-
ers this last year just on account of
this mortgage tax proposition. In
sections the real estate mort-
gage has been almost driven out ot
business. Investors, while their mon-
ey has been needed right at home
among their neighbors and acquaint
ances, have been forced to place it
elsewhere in securities that would es-
cape taxation.

some

The Governor has recommended
that the present mortgage-tax law be
repealed, and a small tax for record-
ing be substituted therefor. Such a
measure would afford great relief to
both borrowers and lenders, and
would not diminish to any great ex-
tent the revenues of the State; on the
contrary, it would probably increase
the revenues as all mortgages would
then be taxed.

It may be said right here that no
fair-minded money loaner would ob-
ject to bearing a just share of the tax
if mortgaged property were consider-
ed as held in joint ownership, mortga-
gor and mortgagee each standing his
| proper proportion of tax, the same
'tule holding good whether the mort-
| gagee were a bank or a private per-
/son, and whether living inside or out-
| side the State. The difficulty with
\this plan is that while theoretically
|fair, it would be somewhat clumsy
jand hard to administer. In actual
practice it might be better for all
/concerned to abolish the tax and let
‘interest drop to the point where
i/money could be easily had on good
isecurity, if our present absurd mort-
fates tax were done away with.

 

 

Abolishing the mortgage tax would
not do away with the necessity for
enforcing the law that all taxable
property shall be assessed at full cash
value, for obvious reasons. No other
basis than cash value, as nearly as
this can be estimated, is practicable
for fair and just assessment. The
contention of the railroads that prop-
erty generally is under-assessed can
not be met by a “You're another” to
the railroads, but by bringing all tax-
able property, whether belonging to
public-service or other corporations
or to private individuals, up to fuil
value.

How is this to be done? Not by
increasing the penalty for under-vai-
uation—that would accomplish noth-
ing under present conditions—but by
making certain changes that would
knock out the props upon which the
whole structure of under-valuation
rests.

Doubtless the most effectual way
to make these is to separate local
and State interests in matters of tax-
ation. Until this can be done—and
we never shall have as good a system
as we might have until it is done—
much might be accomplished by
bringing all assessment rolls under
State inspection. Reporting to the
Board of Tax Commissioners raised
mortgage assessments to cash value
in a hurry. Some form of State in-
spection of every tax roll, it need not
be long nor expensive, but enough
that it would have to be shown clear-
ly how assessment values tally with
the prices for which property actually
is being bought and sold, might be
effectual.

 

Our system of taxation as it ap-
plies to merchants is as follows:

Some years ago the sworn prop-
erty statement as regards personal ef-
fects was made mandatory. A man
may own $100,000 worth of real es-
tate, and if he owns nothing else he
will not be obliged to make any
statement of values whatever. A man
who owns a $500 stock of groceries
must make full showing of every
nickel’s worth, or else take oath to
falsehood. While the assessor can be
the scapegoat for the whole commu-
nity as regards the under-valuation
of real estate, with respect to person-
al property each man’s sins are upon
his own head.

A merchant may have various rea-
sons for not wishing to make a

 

 

MUNICIPAL BONDS

To yield
From 4% to 514%

E. B. CADWELL & COMPANY
BANKERS

Penobscot Bidg. Detroit, Mich.

 

Kent State Bank

Main Office Fountain St.
Facing Monroe

Capital ste le $500,000
Surplus and Profits - 225,000
Deposits
6 Million Dollars
HENRY IDEMA - - -_ President
J. A. COVODE - - Vice President
J. A.S. VERDIER - - - Cashier

34%

Paid on Certificates

 

You cantransact your banking business
with us easily by mail. Write us about
it if interested.

 

 

 

Child, Hulswit & Company
BANKERS

Municipal and Corporation
Bonds

City, County, Township, School
and Irrigation Issues

Special Department
Dealing in Bank Stocks and
Industrial Securities of Western
Michigan.

Long Distance Telephones:
Citizens 4367 Bell Main 424
Ground Floor Ottawa Street Entrance
Michigan Trust Building
Grand Rapids

 

 

 

 

 

Grand Rapids
National City
Bank

Capital $1,000,000

Surplus and
Undivided Profits
$350,000

Solicits Your Business

 

 

 

 

aoe

 

Capital
$800,000

OLD
NATIONAL

BANK

 

Surplus
$500,000

 

 

N21 CANAL STREET

 

 

 

Our Savings Certificates

Are better than Government Bonds, because they are just as safe and give you
a larger interest return.

34% if left one year.

 

 

 

 

February 8, 1911

 

MICHIGAN TRADESMAN Za

 

statement depreciating the actual val-
ue of his property in like proportion
with ordinary real estate assessment.
For one thing, even after living un-
der our system of taxation for some
years, he may have in his moral com-
position such an old-fashioned and
extraordinary thing as a_ conscien-
tious scruple against taking a false
oath. Under our existing system the
conscientious scruple rapidly is be-
coming extinct; but still a merchant
has his standing with his creditors
and with the public to maintain, so,
particularly if he is no heavyweight
financially, he may not consider it
good business policy to “give in” his
his stock of goods, etc., at less than
it actually has cost him. Many assess-
ors have a prejudice against cutting
down any on a sworn statement, so
it frequently is the case that business
men, on their stocks of goods, pay
more than their proper proportion of
tax. This doubtless is more general-
ly true of small merchants than of
large ones. In some communities
there is a strong feeling that it is
all right to place a very heavy tax
on business property, on the same
general principle that a business man
is expected to finance every public
project from a church fair to a
Fourth of July celebration.

While many forms of personal
property have a distinct advantage
over real estate in that they can be
covered up, while real estate can not
be, this certainly does not apply to
stocks of merchandise.

The merchant who owes his bank
or his wholesale houses for half his
stock, has to pay taxes on the whole
stock. If he has outstanding credits,
he may offset them to the extent ot
his indebtedness. The way this works
out may be thus described:

A dealer has a_ stock of goods
worth, say, $4,000. He owes for half
of it and has no outstanding credits.
He pays taxes on the whole $4,009,
although he may be said to own in
reality only $2,000 in that stock. An-
other man with the same stock and
indebtedness and having $2,000 in
bank credits can offset his debts
against his credits, and pay taxes
only on $4,000, the same as the first
man, although he actually is worth
twice as much. A just system of tax-
ation would offer some relief to the
debtor class that our present laws do
not afford.

A word about the sworn property
statement: It would seem that our
legislators might stop passing laws
which seem to be designed for saints
above but which have to be enforc-
ed, or the effort made to enforce
them, among men below. Men _ be-
low will cover up and conceal and
deny their ownership of property
when it comes assessing time. Unless
assessing officers can be equipped
with some kind of an X ray that will
penetrate into the innermost recesses
of a man’s private affairs, it is use-
less to try to force him to tell what
he owns. Particularly is this the case
when, if he acknowledges his owner-
ship of bank credits, promissory notes
and ready money, these assets will
be assessed at full cash value and
take a disproportionately heavy tax,
when the property itself, say bank

 

 

credits or ready cash, yields little or|men of us—developing character an kt most necessary thimg ts the ra
no income. | making us fit for the bigger thing ‘ourage t Salece what we tall
The law requiring a sworn proper-|to which we aspire. It is good for WS
ty statement was, of course, design- | 4, to have to do things that we do) ————— - ae
ed to bring to light concealed prop-| not 4]; eo | ' ,
inot like, for E Om them we lear .
erty. Its effect has been to drive | tessons aa _ cae | lo ng hgh 2 F;
i oo. | 33 : C COUML itdiil 33 é |
such property into deeper hiding, and| other way. If we could have a Show Cases and Store F mtures
to make many well-meaning people | 4p; : , i - a Write to
ithing our own way, what kind 5
so 2 ha fu in| ' , “ Wilmarth Snow Case Co.
regard the violation of an oath “| spoiled children would we be?—Twin

making a property statement), as 4 Gand Rapes, See

light and trivial affair. As matters
now stand I believe very few persons
pretend to be perfectly candid in giv-
ing in their property, except it be
some nice elderly ladies and a few

We Manufacture
other ultra-consciencious souls of

both sexes, who popularly are re-| Public Seating

garded as too good to live on this| Exclusively
earth.
If one wants to find the gross ab- Churches We furnish churches of ail denominations, desguimg and
surdities, the real side-splitting jokes building to harmonize with the general arcirtecturai
ce he 7" lag we scheme—from the most elaborate carved furniture for the cathedral to the
of our tax laws, he has only to run|]| modest seating of a chapel.
over the lists of what is taxable and | The { ‘
: é he fact that we have furnisheda large majority of the city
what is exempt. If a person has any Schools oo ee as * ¥
a ei and district schools throughout the country. speaks volumes
amount of money, however small, it !5| | for the merits of our school furniture. Excellence of design, construction and
taxable—if found. But one may own materials used and moderate prices, win.
a large endowment life insurance pol-

; , We specialize Lodge Halland Assembly seating.
icy, nine-tenths paid up, and that goes Lodge Halls : tomy fe s

Our long experience has given us a «nowledge of re-

City Bulletin.

 

 

 

 

 

 

 

 
 

 

scot-free. A municipal bond of any|| quirements and how to meet them Many styles im stock and built to order
kind, whether of this State or any | including the more inexpensive portable chairs, veneer assembly charrs, and
cther, issued prior to Sept., 1909, is| luxurious upholstered opera chairs. .

taxable although it may yield only | Write Dept.

4 per cent. or less. If issued any-| G Sea :

where in this State after Sept., 1909, | merican fi

it is non-taxable. The Wise Man of | e

old admitted that there were certain | 215 Wabash Ave. CHICAGO. ELL.

things, such as the way of an eagle |
in the air, and the way of a serpent |
upon a rock, that were too wonder-
ful even for him. Had he lived in|
these days he might have added to}
the list some of the tax laws under |

which this great commonwealth is} ' , S | F it Co
racer | Klingman’s Sample Furniture Co.

In these articles I have not touch- |
ed upon the taxation of mining prop- | The Largest Exclusive Retailers of
erties nor of corporations, because | | Furniture in America
have not given those phases of the!
tax question sufficient attention to
speak with any assurance regarding haga :
them. Ella M. Rogers. a

Dark Before the Dawn.

Every year, before we can enjoy}
the warm, bright, beautiful days ot
spring, we must go through just so a
much dark, damp, wet and. chilly
weather; we do not mind it, because Corner lonia, Fountain and Division Sts.
we are always looking forward to the Opposite Morton House Grand Rapids, Mich.
beautiful days we know are coming.
Because we are tired of winters
cold and long to hear the birds sing
again, we can not jump in one day
from winter to spring—unless we do
it on a fast train. Nature must move
in about the same orderly cycle every
year, although sometimes there are
slight variations.

So we must remember that each}
cne of us, before he can experience |

GRAND RAPIDS NEW YORK BOSTON PHILADELPHIA

 

 

 

Where quality is first consideration and where you

Don’t hesitate to write us ou will get just as

fair treatment as though you were here personally

 

 

 

* Crackerjack”
Small Wares
Case No. 30

 

 

 

 

the joy of achievement and success, | i? ae a a
must go through just about so much | ee
hard work and trouble and hardship | oS er + ow
and disappointment. Only geniuses | . and from: 734 mehes to 9% inches
leap from nothing to success and high | long. Youcan display to the best advantage al sorts of findings. [f the
attainment. Ordinary mortals must | ae wants to = an articie _ tray iS reddily pulied out wittout as
abide by the rules of the game, which turbing any of the other trays and placed on top of show case mech makes
provide that we must work hard and/| an effective presentation of goods and they are protected from dust

patiently for what we get and that | We have other styles of cases, strong and sight y. The low orices they
none shall shirk his duties and re-| are sold at would surprise you. Write for catsiog |

sponsibilities, even although they are |

unpleasant.

Sometimes we do not see that the Grand Rapids Show Case Co.
very tasks and duties which we find Grand Rapids, Mich.
irksome and regard as drudgery are The Largest Manufacturers of Store Fixtures im the World

 

the very things which are making

 

 

 

 

 

 

 

   

¢
Wy

 

   

SI wus eu
Lemeeve vo

LE

hw

 

 

 

 

U. C. T. of A.—Story of Great Or-
der’s Foundation.

In the light of present splendid de-
velopment and its assured success, it
is a source of pleasure to know and
feel that a Louisianian was largely
responsible for this big commercial
men’s organization.

To L. C. Pease, of Columbus, Ohio,
still hale and hearty, and enjoying
to the fullest the fruits of his early
efforts in the creation of the U. C.
T., and to John C. Fennimore, at
one time engaged in storekeeping in
Louisiana, belong the distinction
of bringing to life this international
benevolent and home-protecting insti
tution.

The conception and birth of the or-
der were brought about through a
meeting of the East, West, South and
North. L. C. Pease had long plan-
ned the foundation of this organiza-
tion, while John C-.
Louisiana, defined the duties of the
officers and drafted the ritual.

Fennimore, of

Fennimore had lived in the West
and South, chiefly in Louisiana.

Charles Benton Flagg became the |
first Secretary, and to him is due in
a great measure the subsequent de-
velopment of the order. The first
meeting of these gentlemen took |
place on Jan. 8, 1888, and was held |

 

istoric Neil House, Columbus, | - : ‘
a gaa : j foundation was laid broad and deep,

Ohio.

For over two years the germ 0i|
the idea lay fallow in the minds 0: |
the conceivers. The plan of a secret
society among commercial travelers)
without benefits had been tried with
indifferent success. Exclusively ben
eficial organizations for commercial
travelers have in the past grown
up, flourished for a while and decay-
ed. Successors to these, profiting by
the sad experience of those gone be-
fore, appeared to be occupying the
field to the exclusion of all newcom-
ers of whatever character. The pros-
pect was not particularly bright or
flattering.

But the idea to create an organi-
zation something along the middle
ground between the strictly fraternal
order and the strictly beneficial as-
sociation would not down. The plan
was not quickly grasped by those to
whom it was unfolded, because it
seemed to possess no new features;
and yet it was entirely new—so new
that it was necessary to blaze a trail
all the way.

It was here that the combined ele-

iship and supreme patience

 

ments of character possessed by the |
pioneers in the movement came in for |

a rare trial of conclusions with the |

gleness of purpose, tact, executive
ability, earnestness, sincerity, optim-
ism, far-sightedness, confidence,  re-
source, tireless energy, good fellow-
all these
in about the degree necessary to the
accomplishment of the giant task to
which they had set themselves. A
weakness at any of the above points
would have meant failure.

 

Consciously or unconsciously, the
plan evolved by them was destined
for a large development. It was a
wide and a national movement from
the start; it was not to be confiend

l{o any single purpose that Eastern

thrift and Southern chivalry should

join with Northern steadfastness and |

Western energy in a concert of sym-
pathetic co-operation.

Of the eight men who composed
the original incorporators no two
represented the same line of trade,
and all of them were recognized as
leaders in their particular field of
salesmanship. And, what is more to
the point, all founders and incorpor-
ators who still live to-day are active

|and vitally interested in all that per-

tains to the order’s welfare, thus
showing the unselfish zeal that has

|prompted them from the beginning.

This to demonstrate that the or-
er was not a thing of accidental or
ireakish conception or growth. The

and the superstructure has been rear-

|ed with grace and symmetry and has
|grown in prestige and solidity with

the passing years.

The plan of organization in the In-

| ternational Order of the United Com

mercial Travelers of America con-
forms closely to the usages of the
standard secret and fraternal bodies.
The subordinate council may now be
found in all the leading cities of the
Union, with many flourishing councils
in the Dominion of Canada.

As one of its founders the order
possessed a ritualist of marked abili-
ty, John Copper Fennimore, the
Louisianaian, the result of whose la-
bors was a ritual which is a pleasing
surprise to the novitiate without any
of the oft-expected burlesque features
and entirely free from vulgar or ob-
jectionable elements. Building upon
the order’s tenets of unity, charity
and temperance, the ritualist has
evolved an initiatory ceremony that
is capable of a beautiful and impres-
sive exemplification strongly imbued
with elevating lessons and thoroughly
in keeping with the order’s character,
aims and purposes.

Over five hundred = subordinate

hard conditions confronted. Fortu- | councils are established throughout
nately, the founders possessed on|the United States and Canada, num-
composite ;the-qualities of intelligent|bering over sixty-three thousand

persistence, brilliant leadership, sin-

members. Grand councils are made up

February 8, 1911

 

   

G. J. Johnson Cigar Co.

Ss. Cc. W. El Portana
Evening Press Exemplar

These Be Our Leaders

 

 

    
  
  

 

Copy.
5,000
—
1, 25-ipbors
Sear cameleon
ee a ae
planhrnGigo —_ Acents Wanted.
We fet to furnish copy of printe,
S 2. weeks to execute orders.

 

THREE-FIFTHS
of acent per mile is the
approximate cost of a

three minute

Long Distance
Telephone
Message

if you

USE
THE
BELL

 

 

Bell Lines Reach

50,000

Cities
and Towns

 

 

 
   
   
  
     
     
   
   
 
  
 
 
  
     
    

 

 

50 Years
the People’s
Choice.

 

Sawyer’s

CRYSTAL

m5 Blue.

For the
Laundry.
DOUBLE
STRENGTH.

soltin
Sifting Top
Boxes.

Sawyer’s Crys-
tal Blue gives a
beautiful tint and
restores the color
to linen, laces and

goods that are
worn and faded.

it goes twice

as far as other
Blues.

Sawyer Crystal Blue Co.

88 Bread Street,

 

 

ula
POCA

 

BOSTON - -MASS.

Hotel Cody

Grand Rapids, Mich.
A. B. GARDNER, Mgr..

Many improvements have been made
in this popular hotel. Hot and oold
water have been put in all the rooms.

‘Twenty new rooms have been added.
many with private bath.

The lobby has been enlarged and
beautified, and the dining room moved
to the ground floor.

The rates remain the same—$2.00,
$2.50 and $300. American plan.
All meals 50c.

 

 

 

‘Truly royal board and

kingly furnishment.”’

—SHAKESPEARE

 

Hotel Livingston
Grand Rapids, Mich.

 

 

 

 

 

The Breslin

Absolutely Fireproof
Broadway, Corner of 29th Street

Most convenient hotel to all Subways
and Depots. Rooms $1.50 per day and
upwards with use of baths. Rooms
$2.50 per day and upwards with private
bath. Best Restaurant in New York
City with Club Breakfast and the worid
famous

“CAFE ELYSEE’”’

NEW YORK

 

 

 

A NEw
WEBSTER’S
NEW
INTERNATIONAL
DICTIONARY

The Only New unabridged dictionary in
many years.

Contains the pith and essence of an au-
thoritative library. Covers every
field of knowledge.

An Encyclopedia in a single book.

The Only dictionary with the New Di-
vided Page. A ‘*‘ Stroke of Genius.’’

490,000 Words Defined. 2700 Pages.
6000 Illustrations. Cost $400,000.

 
 

 

  
 
 
   

 

i? \ausmeremneal POSt yourself on
eS this most re-
e\\ markable sin-

te gle volume.
.

 

 

 

4

 

February 8, 1911

MICHIGAN TRADESMAN

 

 

of the subordinate councils in the ter-
ritory that the jurisdiction comprises

 

 

poration issued under the general cor
poration laws of Ohio on Jan.

}

ists. :
-
Ithe Grand Council meeting this year to two

t < T mos o nttoand T :
It is also planning to atten Peninsular

oo e. :
valroad tares

16, cents a mile, making the rate
and now number twenty-six. 1588: “The order of the United Com- - a special car. niform throughout the State
Meetings of thse sfijnanudandenn| mercial Travelers of America is or- | Committees for the fifth annua : t op
Meetings of these bodies are held | ganized for the purpose of: first, to | quet and ball are as WS t yuri wi e held at Ha
once each year, and the Louisiana- | unite fraternally all commercial trav- | Finance and Tickets— E. For n the night of February 2
Mississippi jurisdiction will meet in|clers of good moral character; sec- | General Executive raison enesll ay ao oe ee
the city of New Orleans in May next. | ond, to give all moral and material |v 5. Godfrey, m ix Fores aan a “a [ hoe : Pen ie
‘These grand councils are made up of | aid in its power to its members and | F. Manigold. ce il ~~ — reap =
representatives from all the subordin-|those dependent upon them, also t | Music and Entertainment—W sg — : ae vita
ate councils in the jurisdiction. lassist the widows and orphans of de a eget ee a en - 2 se
The grand councils such as will be ceased members; third, to establisn | Carnwall. e self with the Cramer -
held in New Orleans are the educa- an indemnity fund to its members for | Banquet—W D. Murphy, KX ES —_— js hicago and %
tional department of the order. It is fatal disability or death resulting | Weaver, Harry Hurley and Adrian | ¥2Uxee. Mr Reese = regar
from them that a constant stream of | from accidental means; fourth, to se | Oole. wgechlee tie ” ng — Sime ex
information goes out to the mem- | cure from all transportation compan | Decoration and Flowers—Fred im tie mati se field S$ record W
hers, and from this source, too, is;ies and hotels just and equitable fav-| Richter, John Gra i _ ton Farmt mpany w
conducted the business of investigat- ors for the commercial traveler as a | Everett such eption e
ing grievances which members may class: fifth, to elevate the moral and | W. A. White and James Flaggert r n hat 7
have against hotels, transportation social standing of its members.” | Invitation and Pu licit ttent r fers tr
companies, etc. Many grand councils | By this it is evidenced that mem- | Godfrey, W. D. Eaton, ' n r ner big rim
in addition also conduct an informa-, bership in the order embraces four|phy, Fred C. Richter and ‘4 r r Zz 1 r
tion bureau, through which members distinct features: Fraternalism, sox ial | ——_+.+s—————_ Kr rr wh
of the order are brought into touch advantages, the care of the widows | Grand Rapids U. C. T
vith the employers of traveling help, and orphans and indemnity for acci- | annual meeting g @
and assistance is given members injdental injury or death—New Orleans |! Grard 3 rrit
securing positions. The annual meet- | Picayune. ‘| ‘ - - :
ings are made the occasion for happy | —— en | Sater j o Mar . = .
reunions of the united cs eaenast | i Traverse City U. C. T. . - |Commnitt rang . ,
travelers and their families. Enter- | Traverse ig d U. C. T. Counct!, \0.| 45 of Fred T. Croninger . rector _ "
taining councils vie with each other | 361, will hold its fifth annual banquet las J. Mo iv «6 a
in extending most gracious hospital- pane ball Saturday, Feb. bee The reg Slaws ci inn
‘ty to visiting brothers, and the re | "/* business session will be held in), rrick. is pr ° 5 r : %
cult is a delightful social and frater | the afternoon and the evening will b: Bai a4 cone i x
nal occasion free from all extrava |spent in dancing, card playing, gen-| with notable a iuliews eued meee " . iain
gances and excesses of any charac- | eral joilification and banquet. m sriet coseuurie 7
ter. From these grand coenetccome! 20.0. © T.'s who happen to be] ee a :
the delegates that represent the jur- | in this section the State are cor-| Copper Country U. C. T siting
isdiction in the Grand Council—one i dially invited. This Council has enjoy-| At the meeting ; niet ter: ”
for each 300 members or fraction led a healthy grcewtn the past year— |( try | t . “ . fF .
thereof. | the membership has reached cighty- re tions wer . - - t - Tynewriter
As avowed by the articles of incor- ' ceyven—and a ygenerai good feeling ex- Le oersing the n r with he oton « Cae G

 

 

 

Price are right.

 

 

helps you by pushing the sale of profit

29-35 West Thirty-second Street

Increase Your Business
and Profits by Pushing
Products Which Contain |
HAMILTON COUPONS °

Every product containing HAMILTON COUPONS is a good seller because the Quality a
The HAMILTON PLAN makes it a better sel
The HAMILTON PLAN benefits both merchant and customer at no expense
able and satisfying goods and enables you and your custo
obtain valuable premiums FREE. Fixtures for your storeFREE. Furniture and furnishings for your
home FREE. Send for list of products whose sale is being increased
catalogue and full information.

THE HAMILTON CORPORATION

    
   
       

  

( —
oe
.
‘i
ei Zi
a i
eS
Leg
i

to

me
Seewureas of >

      

    

ler because it also is right.

to

o

mers to

by the HAMILTON PLAN; a

Guaranteed Resources, $1,000,000

NEW YORK CITY

 

 

 

MICHIGAN TRADESMAN

February 8, 1911

 

 

 

 

 

4 BY >=
zg 77 ZY S

~~ onto
ortes,
— - — —
— ~~
~
7 —. ie = ~
= ‘3 “N
2? = = >
- -
=

s

‘DRIES |

'

 

 

 

 

 

 

| Se

15; j=Z =

“ REO SAep

FESO

< A
Michigan Board of Pharmacy. | scho Is i ildings
o_Michlgan_ Ba ‘Se. | ols and other public buildings
Secretary—Ed. " Rodgers, Port Huron. ‘need to be disinfected. Therefore we

Treasurer—John J.
Other Members—Will malin: a
so; John D. Muir, one Rapids.
ext oo Rapids, Nov. 15,

Michigan Retall Drugglsts’
President—C. A. Bugbee,
First Vice-President—Fred Brun

Muskegon.

Second Vice-President—C. H. Jongejan,

Grand Rapids.

cipecretary—H. R. McDonald, Traverse
y.

Treasurer—Henry Riechel, Grand Rap-

s.
Executive Committee—W. C. Kirch-
gessner, Grand Rapids; R. A. Abbott.
Muskegon; D. D. Alton, Fremont; S. T.
Collins, Hart: Geo. L.

Association.

Traverse City. .
dage, |

send a card to the authorities with
the offer to do all the work, which
generally ends in our getting the ten-
der.

We also keep in touch with the
doctors and undertakers, whose pro
fessions bring them in contact with
such cases and from whom we get
names of people who require it. They

ialso use their influence to have the

Davis, Hamilton. |

Michigan State Pharmaceutical Assocla- |

tion
President—E. E. Calkins, Ann Arbor.
First Vice-President—F. C. Cahow,
Reading.
Second Vice-President—W. A. Hyslop,
Boyne City.
cretary—M. H. Goodale, Battle Creek.
Treasurer—Willis Letsenring, Pontiac.
Next Meeting—Battle Creek.

Grand Rapids Drug Club.
President—Wm. C. rag aie «wi :
Vice-President—O. A. Fanckboner.
Secretary—Wm. H. Tibbs.
Treasurer—Rolland Clark.
Executive Committee—Wm.

Chairman; Henry Riechel, Theron

uigiey,
orbes.

 

Building Business on Fumigants For
the House.

J. C. Lowrie, of Weidmann,
rio, in a letter to the Bulletin of
Pharmacy tells of a plan he has used
for some time with good success in
advertising a disinfectant, using the
formaldehyde and potassium perman-
ganate preparation farniliar
to all druggists.

which is

Almost all druggists carry the dis-
infectant in stock, but let the busi-
ness come to them rather than go
after it. The preparation brings a
handsome return, but the druggist
must use his own judgment on the
price.

The majority of people, after th.
death or sickness of one of the fami-
Iv, desire to disinfect the house
Therefore on hearing of any instanc-

Onta- |

es of death or contagious disease, we
send out printed matter announcing
that we have the disinfectant in stock
and explaining that ours is the best 4
on the market in point of price, qual-
itv, safety, etc. As a result these peo

ple come to us whereas in all prob-

ability they would have

other store.

gone to an-

Again there is a class of peopl e who
either through ignorance or careless
ness do not bother with
tants unless compelled to do so by
the health officers. To these we send
the same letter, telling them of the
danger to the of the family if
the house is not disin-
fected, asking them to come in
and see us about it, which they gen-
erally do with good results to our-
selves.

Nearly
break of a contagious disease and th«

dis infec-

rest
thoré sughly
and

every vear there is an out:

disinfecting done.
The result of our scheme is that
we have worked up a large business

in this particular line.
-——_2>22___

Knowing People’s Names.
It was a combination drug  storé
and cafe. “What is it, Mr. Smith?”

enguired the smiling soda dispenser,
as I stepped up to the fountain. |
gave my order, wondering vaguely
where I had seen the young man be-
fore. I had been in the town only
a week, and although I had patroniz-
ed the establishment frequently dur-
ing that time, I knew T had not given
my name.

“Thank you, Mr. Smith,” said the
cashier, politely, as I paid him across
the cigar counter.

My curiosity was aroused, and 1
stopped for a short chat with him. ]
found that he was the junior partner
and quite willing to talk of the firm’s
business methods when he learned 7
was in the same line in another town.

“Tt is our policy,” he explained, “to
learn the names of as many custom-
ers as possible. Some think we car-
ry it too far, but T assure you it pays
in a town of this size, about ten thou-
sand population. That plan may be
impractical in the larger cities, but is
very valuable in the smaller towns.

“As soon as a new customer enters
the place we go after him. If he or.
ders something which is to be deliv-
ered, it easy matter to get his
name and pass it along to the other
clerks called upon to
serve him. If he patronizes only the
cigar or cold-drink department there

is an

who mav be

may be some difficulty. Very often
two friends come in and call each
other by name. We are very much
on the alert for that sort of thing
Then sometimes an old customer
comes in with a new one, and later
we ask him his friend’s name. We

learned your name in that way.
“The clerk who gets the name first

it along to the others. Thus

employe becomes acquainted

passes
CVETY

with the customer and tries to make
him feel at home in any part of the
store.

“This matter of learning names 1s
ja thing that requires tact,

however.

has been reduced 10 per cent.,

 

It will not pay to make mistakes. If
you are not sure of the right name,
do not use any at all. We never call
any one except an intimate friend by
his first name. We avoid nicknames.
Even my roommate, ‘Boots,’ becomes
‘Robert’ when he comes in here.”

The voung soda dispenser had talk-
ed barely two minutes, but he had
said enough to make me think for
the rest of the day. The big patron-
age they had, as well as the words
of the junior partner, made me be-
lieve there was much good in the sys-
tem. Arthur Irwin Smith.

——_se2o__ —_
Conquests of Disease.

The first decade of the twentieth
century It has been a decade
of progress in science, mechanics, in-
dustry, art, politics and morals. One
of its salient features has been the
successful campaign against dreaded
diseases and “plagues.” New meas-
ures have been adopted in the inter-
est of public and private health. Med
icine and surgery have almost been
“revolutionized,” and an active propa-
ganda in the press and in the school
has “peopleized” sound ideas of pre
vention and protection to a remarka-
ble extent. In an article in the cur-
rent World’s Work Dr. Woods
Hutchinson briefly describes the dec-
progress toward health and in-
The national death rate
the
same rate of gain has been achieved
in the case of tuberculosis, infant
mortality is declining, and 20,000 ba-
bies are saved annually—and so on.

The war on bugs, bacilli and other
carriers of disease has been energetic
and effective. The notorious hook-
worm has been discovered and_ the
simple means of getting rid of the
parasite demonstrated to the rural
South. We have efficacious remedies
against spotted fever, and pellagra is
yielding to research. Typhoid is go-
ing the way of yellow fever now that,
in addition to care and intelligence
in handling water and milk, the house
fly is being ruthlessly exterminated.

Faith in the magic power of drugs
has waned. Even leading physicians
speak of the “extraordinary delusion”
that pills and mixtures can undo the
mischief of foul air, bad habits, in-
temperance. The gospel of sane, mod-
erate exercise and recrea-
tion, of plenty of fresh air, has been
embraced by thousands. Institutes
have been established to grapple with
cancer and other baffling maladies,
and further advance is a_ certainty.
The next decade is sure to better the
excellent instructions of the one now
closing.

is over.

ade’s
creased life.

living: of

4 6

lf you know how you want your
advertisement set up, indicate your
wishes on the copy. The best printer
in the country is not a mind reader.

 

Effect of Tobacco.

Dr. H. O. Reik, of Johns Hopkins
University, publishes an article in a
recent issue of the Boston Medical
and Surgical Journal on the effect of
tobacco smoking. If an indictment
against tobacco were formulated the
following would be laid to its charge:
Causing cancer of the tongue or lips:
setting up a chronic catarrhal inflam-
mation of the nose, throat and larynx:
causing loss of the sense of smell and
producing deafness;

producing  indi-

gestion; interfering with the circula-
tion and giving rise to a distinctive

disease of the lecart; arresting phy-

sical development, impairing mental-
ity and reducing the vital forces; and
rendering the victim more suscepti-
ble to affections of the nose anda
throat than the non-smoker. Review-
ing very carefully all the available
evidence on the subject, the author
that there is no evidence
that cancer of the throat is due te
smoking, and if smokers have con-
tracted cancer of the tongue or lip
it is not the tobacco but an injury
from the stem of the pipe that is re-
sponsible.

concludes

It has not been proved
that tobacco causes any definite, char-
acteristic lesions of the nose, throat
or ear. While it is possible that ex-
cessive smoking may produce a toxic
effect on the olfactory and auditory
nerves, there is no laboratory proof,
and not enough clinical evidence to
substantiate the belief. That gastric
and systematic nervous. disturbance
arise from excessive use of to-
bacco is unquestioned. Carbon mon-
probably a more injurious
constituent of tobacco smoke than
nicotine. Cigarette smoking without
inhaling is no more injurious than
pipe or cigar The author
explains a phenomenon commonly
smokers—namely, the
aperient effect of moderate smoking,
especially if indulged in just after

may

oxide is

smoking.

observed by

meals, which is attributed to the in-
duced contractions of involuntary
muscle structures; but he states thay

excessive smoking favors  constipa
tion because of the later paralysis ot

these same muscles.

 

 

Merchants, Attention

Just Opened

Alfred Halzman Co.
Wholesale Novelties, Post Cards
BERT RICKER, Manager

A complete line of Christmas, New Year,
Birthday, Comics, ete. Our stock is not rusty—
itisnew. Fancy Christmas Cards from $3.50
per M.up. Write for samples or tell us to call
on you any where in the state.

We are located opposite Union Station and
fill mail orders promptly. Our prices will in-
terest you—ask for them.

Citz. Phone 6238 42-44 South Ionia Street
Bell Phone 3690 Grand Rapids, Mich.

 

 

Terpeneless

 

Foote & JENKS’ COLESIAN’S

Lemon and Vanilla

Write for our ‘‘Premotion Offer’’ that combats ‘Factory to Family” schemes
on getting Coleman’s Extracts from your jobbing grocer, or mail order direct to

FOOTE & JENKS, Jackson, Mich.

(BRAND)
High Class

. Insist

 

 

 

 

February 8, 1911

 

MICHIGAN TRADESMAN

 

WHOLESALE DRUG PRICE CURRENT

 

 

Acidum
Aceticwm ....... 6@
Benzoicum, Ger.. 70@
Borer 3.2.....- @
Carbolicum ..... 16@
CHhricHmy §....:-.. 45@
Hydrocnior ..... 3@
Nitrocam .-..... 8@
Oxalicum ....... 14
Phosphorium, dil @
Salicylicum ..... 44@
Sulphuricum 1%@
Pannicum .....2. 15@
Tartaricum ..... 38@

Ammonia
Aqua, 18 deg. 4@
Aqua, 20 deg. 6@
Carbonas .-...-.. 13@
Chioridum <:.... 12@

Aniline
BeICK ..5.5,5::..- 00@2
Brow ..-scess-- 80@1
CGO ccc csceceas 45@
WGHOW -2.1:2..2. 2 50@3.

Baccae
Cubenpae <......- 70@
Junmipers ......-- 6@
Xanthoxylum .«..1 00@1

Balsamum
COpaINE 2 ..24.5-5 60@
Pern |... 2 00@2
Terabin, Canad 70@
TOMA 3 3 es ce on 40@

=
Abies, Canadian.
CORMIQG 6 ci ctae ke
Cinchona Flava
Buonymus atro..
Myrica Cerifera..
Prunus Virgini ..
Quillaia, er’'d. ...
Sassafras, po 30
IS cage cee:

Extractum
Glycyrrhiza, Gla. 24@
Glycyrrhiza, po .. 28@
Haematox ...... 11@
Haematox, 1s 13@
Haematox, 1%s 14@
Haematox, 4s 16@
Ferru
Carbonate Precip.
Citrate and Quina 2
Citrate Soluble ..
Ferrocyanidum §&
Solut, Chloride ....
Sulphate, ecom’]
Sulphate, com’l, by
bbl., per cwt.
Sulphate, pure
Flora
ArniGag 2.2.15... 20@
Anthemis ....-.. 50@
Matriceria :...:. 30@
Folia
BarOstia ....... 1 60@1
Cassia Acutifol,
Tinnevelly 15@
Cassia, Acutifol 25@
Salvia officinalis,
¥%s and %s .. 18@
liva Uresi ..:..-. 8@

Gummi
Acacia, 1st pkd. @
Acacia, 2nd pkd. @
Acacia, 3rd_pkd. @
Acacia, sifted sts. @
Acacia, pO -....- 45@
Aloe, Barb ...... 22@
Aloe, Cape .....- @

Atoe. Socotri .... @

Ammoniac .....- 55@
Asafoetida .....-:; 2 00@2
3enzoinum ...... 50@
Catechu, is :...- @
Catechu, %%S @
Catechu, 4s @
Camphorae ..... 58@
Euphorbium @
Galbanum ...... @1
Gamboge po..1 25@1
Gauciacum po 35 @
Mineo... po 45c @
MEASUC og ote econ @
Myrrh po 50 @
Ooiim ......... 5 50@5
Sitcae. 2-. 25... 45@
SheHac, bleached 60@
Tragacanth ..... 90@1
Herba

Absinthium .... 4 50@7
Eupatorium oz pk
Lobelia -.02 Dk
Majorium. ..0Z pk
Mentra Pip. oz pk
Mentra Ver oz pk

Rue oz pk
Tanacetum ..V.
Thymus V oz pk

aera
Calcined, Fat. .
Carbornate, Pat. 18
Carbonate, K-M. 18
Carbonate

Oleum
Absinthium ....
Amygdalae Dule. 75
Amyegdalae, Ama 8 00 8

1

AaSE asa es 90@2
Auranti Cortex 2 75@2
Bergamii ...... 5 50@5
CBR, oo osee ans 85@
Caryophilli ..... 1 40@1
Cedar .2.-- 6-50 85@
Chenopadi ...... 4 50@5
Cinnamoni ...... 1 75@1
Conium Mae .... 80
Citronelia ....... 60

yous

DODO Ae tO RD

GVH w9HO &

 

CRORIDA 2625-525 1 75@1
Cubebae ....... 4 80@5
Wewmeron ...%s.6% 2 35@2
Evechthitos ..... 1 00@1
Gaultheria ...... 4 80@5
Geranium .... 0Z
Gossippil Sem gal 70@
Hedeoma ....... 2 50@2
JURIDCISA ...--...- 40@1
Lavendula. ...... 90@3
Timons ........- 1 15@1
Mentha Piper ..2 75@3
Mentha Verid ..3 80@4
Morrhuae, gal. ..2 00@2
Myricia .....-..- 3 00@3
OHVeG 20. 627.-1 4. 1 00@3
Picis Liquida 10@
Picis Liquida gal. @
Ricwia 62... esse 94@1
Rosae 0Z. .-.....- 8 00@8
Rosmarini ..... @1
SARIN 5.5 sau see 90@1
Sagtal ......-..- @4
Sassafras .......- 90@1
Sinapis, ess. 0Z... @
Sucemit * .....+-+- 40@
THYME .2)4.-4.- 40@
Thyme, opt. @1
Theobromas 15@
Wig 422). es 90@1
Potassium
BiCare. -- 2-254. 15@
Bichromate ..... 13@
Bromide ....---- 30@
COI oe cee 12@
Cmorate po. 12@
Cyanide ..-.---- 30@
WodinG 4.4.4... 2 25@2
Potassa, Bitart pr 30@
Potass Nitras opt 7@
Potass Nitras .... 6@
Prussiate ..-.--.-. 23@
Sulphate po ... 15@
Radix :
Aconitum ....-.. 20@
AWAC cise caas. 30@
AmenUes  ..--.25. 10@
Avorm pO ...----; @
Calamus .....-+¢ 20@
Gentiana po 15. 12@
Glychrrhiza pv 15 16@
Hellebore, Alba . 12@
Hydrastis, Canada @3
Hydrastis, Can. po @2
Intida, PO .-+s.-5 20@
Ipecac, po .«-.--- 2 25@2
Inia plox -.-....+ 35@
lalapa, pr. --..-- 7T0@
Maranta, %s . @
Podophyllum po 15@
RHO 66st eee 75@1
Hhei, cut ....... 1 00@1
Riel, DY. <---2. 7T5@1
Sanguinari, po 18 @
Scillae, po 45 20@
Sencea ........-. 85@
Serpentaria ..... 50@
Smuax, M. ...... @
Smilax, offi’s H. @
Spigella .......-- a 45@1
Symplocarpus ... @
Valeriana Eng .. @
Valeriana, Ger. 15@
Zingiper & ....-- 12@
Zingiber j ..-.--- 25@
Semen
Anisum po 22 . @
Apium (gravels) 13@
Bird, t6 .....--.- 4@
Cannabis Sativa 7@
Cardamion .«..--«- 10@
Carui po 15 ..... 12@
Chenopodium 25@
Coriandrum ....- 12@
Cydonium ....... 75@1
Dipterix Odorate 3 50@4
Foeniculum ..... @
Foenugreek, po 7@
PAMl 24h cssce.se 6@
Lini, grd. bbl. 5% 6@
Lobelia eeeeccee 15@
Pharlaris Cana’n 9@
ROE, ice c oe eens 5@
Sinapis Alba 8@
Sinapis Nigra ... 9@
Spiritus
Frumenti W. D. 2 00@2
Promenti ...... 1 25@1
Junipers Co. ....1 75@3
Junipers Co OT 1 65@2
Saccharum N E 1 90@2
Spt Vini Galli 1 75@6
Wint Alva .:....- 25@2
Vini Oporto 1 25@2
Sponges
Extra yellow sheeps’
wool carriage @1

Florida sheeps’ wool
carriage

Grass sheeps’ wool
carriage ...... @1
Hard, slate use @1
Nassau sheeps’ wool
Carriage .....- 3 50@3
Velvet extra sheeps’
wool carriage .. @2
Yellow Reef, for
slate use ..... @1
Syrups
Fs CN Ba @
Auranti Cortex @
Verr: Wd ..-+--- @
TOOCOAG Goce cesoe ce @
Bie Arom ...... @
Smilax Offi’s ... -

3 00@3 5

85
00
50
10
00
75
75
75
20
60
25
00
00
15
50
00
12
4\)
00
50
00
00
50
00
65
45
50
60
20
00

 

WOMNAe 63 cae
Scillae Co.
EGER bone scues
Prunus virg,

Zingiber

QHggs

MOC ob eck des

Aloes & Myrrh..

Anconitum Nap’sF
Anconitum Nap’sR
BRUNER obec de ces

Asafoetida
Atrope Belladonna
Auranti Cortex ..
Barosme
Benzoin
Benzoin Co.
Cantharides
Capsicum
Cardamon
Cardamon Co.

Cassia Acutifol ..

ee ea

Cassia Acutifol Co
ee 1
CUtEChU § -cccecsess
Cimechona ..--.+<--
Cinchona Co,
Commmpis .....-.
COpenae <1----++-
Digttalia ......«+-
WOE oi ec eee oe
Ferri Chioridum
Gentian ..5.----..
Gentian Co. .....
CUIACH 66s csseces
Guiaca ammon ..
Hyoscyamus
TOGING 3 2.....-+--
lodine, colorless
Mie: ee,
EQpGHA «...2-.--3
MAVICH 4344-45-25
Nux Vomica
Opn -- ce tees: 1
Opil, camphorated 1
Opil, deodorized 2
Quassia ..-.-.-...
po
eS ee eee
Sanguinaria
Serpentaria .....
Stromonium
TORNMAN «cen cee:
Valerian ...-.-.-.
Veratrum Veride
Zingiber ..+-+---
Miscellaneous
Aether, Spts Nit 3f 30@
Aether, Spts Nit 4f 34a
Alumen, grd po 7 3@
Annatte ....-.--- 40@
Antimoni, po ... 4@
Antimoni et po T 40@
Antiichrin .....- @
Antipyrin .-.-..-. @
Argenti Nitras 02 @
Arsenicum .....<. 19@
Balm Gilead buds 60@
Bismuth ON ...2 20@2
Calcium Chlor, Is @
Salcium Chlor, %s @
Caleium Chlor, 4s @
Cantharides, Rus. @
Capsici Fruc’s af @
Capsici Fruc’s po @
Capi rues B po @
Carmine, No. 40 @4
Carphyllus aaeaee 20@
Cassia Fructus . @
Cataceum «.-.<.«- @
Centraria .-.....-: @
Cera Alba 4.242. 50@
Cera Flava ....- 490@
CYOCUS 550-2 444-e 45@
Chioroform ..... 344
Chloral Hyd Crss 1 25@1
Chloro’m Squibbs @
Chondrus ...... 20@
Cinchonid’e Germ 38@
Cinchonidine P-W 38@
COCHINE <261044- 3 05@3
Corks list, less 10%
Creosotum ...... @
Greta .... bbL 7% @
Creta, prep. -. @
Creta, precip. 9@
Creta, Rubra @
CUGIEOE., oboe ne se @
Cupri Sulph. 3@
Dextrine .......- 7@
Emery, all Nos. @
monery, Pa .-.-. @
Ergota ..po 1 60 1 50@1
Ether Sulph . s39@
Flake White 12@
COR oso see ose @
CGAssey nse ae 3@
Gelatin, Cooper @
Gelatin, French 35@
Glassware, fit boo 75%
Less than box 70%
Glue, brown 11@
Glue, white ..-.. 15@
Gihycerina .....--- 26@
Grana Paradisi @
Eire =... -.--- 35@
Hydrarg Ammo’l @1

Hydrarg Ch..Mt @
Hydrarg Ch Cor @
Hydrarg Ox Ru’m a
Hydrarg Ungue’m 45
Hydrargyrum

Ichthyobolla, Am. 90@1

ee 75@1
Iodine, Resubi ..3 00@3
lodoform §«..._.. 3 90@4
Liquor poeee =

ydrarg
Liq. Potass Minit we

{

 

TA oe cece jia Tinctorum 12@ 14/ Vanilla 3 I0@is 36
Lycopodium .... T5@ ai Saccharum La’s 18@ : 7e@
MI ghee eden 65@ 70, Salacin ... 4 50@4

50|Magnesia, Sulph. 3@ 55 0A

50 | Magnesia, Sulph. bbl @ 1%

50) Mannia & F, ... 75@

50 | Menthol
50 | Morphia,

60| Moschus
60 | Myristica, met US

50 | [Oe Beets ......--
60 | | reve ae
Py YD

5
50 |
69
50
59

a

VI ores 2 ors) OF

oom unono

00

50

&

WO Mr KM bo
Oley or

\¥

|

|

 

ORD et et
2SSwoe

Qi ide OTe COG bo bo tb
VIS OUOUGrOrere

.
POWs

os
gr

bed best BD
oo

ry
D> Ra

49

bea
> im OO RH CLS OF

iQuina, N. Y.

Morphia,
Morphia,

tR
A
a
es
WW Wo >
WwW»
a
Q

 

. oO
DODDOOIO

|Nux Vomica po 15

ww
~

H &
| Picis Liq pe N%
gal. doz.

Picis Liq qts @
Picis Liq pints .. @ ©
@
@

©
-

  
   

Pil Hydrarg po 89
Piper Alba po 35
Piper Nigra po 22 @
Pix Burgum .... 10@
Plumbi Acet . 12 ais
Pulvis Ip’cut Opil 1 30@1 50} Sp
Pyrenthrum, bxs. H i

& FP D Co. doz
Pyrenthrum, pv
Quassiae

i=

= Vi D> oo & Sibe

 

bs

 

3a Jarnishes

laa Avice
a
1
iQ
Fs
‘A

Quina, S. Ger.
Quina, S P &

“11-10
)DODISO
bo de dV DV |

peck ed be,

ems 1a
Ww 24

 

 

 

 

 

The new home of the
Drug Co. to be occupted on or
1911, corner of Oaks and Commerce
hundred feet from main entrance to the Union

Depot, Grand Rapids.

 

 

 

Who Pays for
Our Advertising?

ANSWER:
Neither the dealer nor his customers

 

By the growth of our business through advertising we save esougs
in cost of salesmen, superintendence, rents, mterest and use of our
plant to cover most of, not ail sur advertising 5riis vets

advertising makes it easy to sell

LOWNEY’S COCOA

AND
PREMIUM CHOCOLATE for BAKING

All LOWNEY’S products are superfine
pay a good profit and are easy to sei!

 

 

 

 

MICHIGAN TRADESMA

Z,

   

February 8, 1911

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing,
aud are intended to be correct at time of going to press.
liable to change at any time, and country merchants will have their orders filled a:
market prices at date of purchase.

 

ADVANCED

 

 

 

index to Markets

 

By Columns

 

Col 2 oz. ovals 2 doz.
AXLE GREASE

Ammonia .....--+-++:> 1

coca 1] iT. wood boxes, 4 doz. 3
—— itm. tin boxes, 3 doz. 2
8 34%th. tin boxes,
10%. pails,
15Tb. pails,
25th. pails, per

BAKED BEANS
itd. can, per doz.......
2tb. can, per doz...... 1
Cc 3th. can, per doz......- 1

BATH BRICK

ee

Baked Beans .....---->
Bath Brick ......---:-
Bluing

 

Brushes
Butter Color ....---++--

ot pect peed fet Ped het

Candles ...--+-+eeees+>
Canned Goods ....---+ 1-
Canned Meats ...--++>
Carbon Oils ...-----++>
Catsup ..----eeeeeeeeee
Ce ee ieee nee ee re
Cheese ...----seeeerees
Chewing Gum .....--:-
Chicory ..---+-seseseee?
Chocolate ...-.--+-+++:
Clothes Lines ...----+++>
Cocoa ...eeeesereetteee :
Cocoanut ..------++9+> :
Cocoa Shells ...---+-:- :
1

00 69 CO bo BD EO ND MIDS

No.
No.
Coffee .....eee er eereees ‘ (
Confections ..--++++-+:
SrackerS ..--eeseeereee
Cream Tartar ...---->

D
Dried Fruits .....-+-+-+ .

F
Farinaceous Goods ....

 

Mined ....+------02%2>2- Pointed Bnds
Fish and Oysters ...--- 10
Wishing Tackle ....---- 5 | No
teed Extracts ...- . — +
Flour ....---+-+-eeeees
aso Meats .......--- No. 1
G No. 8
Gelatine ...----++-eees : No. 7
Grain Bags ...-.--+++: 4 =e :
Grains ....-seeeeeerees 0.
6
EEerps $...------0++-->--
Hides and Pelts .....-- lv ea
J Paraffine,
Selly ....--+------>>--- 6| Wicking
L >
Licorice pc kecese een ess * 6 $m. Standards
Gallon
” 6
Matches ......-------- Sis
Meat Extracts .....--- : ee
Mince Meat .......---- ;
Molasses ........-.---- §| pakea
Mustard ........------: ed Kidney
N String
Mills ........-..-..---: 11| Wax
0 Standard
iioes ......-..------- 6| Gallon
e :
oo . g¢| Little 2
ao §| ita
Playing Cards ......-. 6 ae
alee. aa ----- =. - 6} Bur
Provisions ...-...----. 7
R °
Ripe |... sc ------- 7
Salad Dressing ........ 7| White
Menara =... 554 c. 7
I OSS : ity
a Gooa
ont _— ee : a
Shoe —- a 8 Monbadon
Been ee eee 8 per
ONO 5 cance e es. 8
Spices ..... cece ok eee 81 No.
aren nk ee 8
wears og wee 8 Standard
wien ......-- ie oe 8 bh
ee deco ae
Vv Mustard, .
i ee 9} Mustard, 2tb.
Soused,
w Soused,
i ee 9! Tomato,
Woodenware Since 9| Tomeco
Wrapping Paper hones 10
| Hotels
Yv Buttons,

Yeast Cake ...........  3@ Buttons, Is hives

CTiIC AMMONIA
- Do

Sawyer’s Pepper Box

No. 3, 8 doz. wood bxs 4
No. 5. 3 doz.
Sawyer Crystal Bag

Blue

No. 1

No. 4 Carpet ¢
3] Parlor Gem

§|Common_ Whisk
Fancy Whisk

Warehouse

5 Solid@ Back, 8 in........
6 Solid Back, i

ee ee

BUTTER COLOR
H Dandelion, 25¢ size ....2 00

CANNED GOODS

ndar ds zal

Burnham’s pts.
Burnham’s ats.

Red Standards

 

  

Malta Vita, 36 im. ....2
Mapl-Flake, 24 lib. ..27
Pillsbury’s Vitos. 3 dz. 4
ae ge Health Food

poe ee 4 50

pkgs
Shred eWheat Biscuit,
36

Kes. <...;.-.-- 3 60

Dp
Kellogg’s ‘foasted Cori

Flakes, 36 pkgs in cs. 2 80,

Vigor, 36 pes. ...-..-. ?

Voigt Cream Flakes ..2 fr)
Zest, 20 8. ........-- 410,

Rolied Oats

Rolled Avena, bbls. ..4 25
Steel Cut, 100 Th. sks. 2 10

Monarch Obl. ......-2 4 00
Monarch, 90 fb. sacks 1 80
Quaker, 18 Regular ..1 38
Quaker, 20 Family ..4 00

Cracked Wheat

 

25 |

 

Tambureer = ..... @16
ae te i Mico a es 40 .
i are; Sap Sago .......
Prices, however, a eles ree ae 3
CHEWING GUM
American Flag Spruce -
Beeman’s Pepsin .....
Adams’ Pepsin ....... BE
DECLINED Best Pepsin ....... 45
a 5 boxes “2 00
ac Bek 12.55... ss
gl Gum Made .. =
Ren Bel C6... scseee
Sen Sen Breath Perf 1 00
RUC os coc c eo
Spearmint ......... _.. oD
=
— a eis ;
PAG. ec ceee ck. ecole
9 ere got Saas ee .
TAMCKR 4.00 cc. 5c
scheners ........ Ses 6
CHOCOLATE
Oysters __—s.. | ___ Walter Baker & Co.'s
Cove, lb. ...... 85@ 90!|German’s Sweet ...... 2
Cove, 2m. ...... 1 65@1 75|Premium ........... io et
icine Caracas ete = 31
Walter M. owney oO.
Pauma ........... 1 00@2 50 Premium, 4s eee a 4
Peas remium, See
Marrowfat ..... 95@1 25 CIDER, SWEET
Early June ..... 95 : 25 organ 8
Early June Sifted 1 15@1 80} Regular barrel 50 gal 10 00
Trade barrel, 28 gals 5 50
Peaches 1% Tarde barrel, 14 gal 3 50
Pie 2... .c ss “a; 25 Boiled, per gal ....... 60
No. 10 size can pie 300) Hard, per gal. ....... 25
sirseninan ae - eels COCOA =
BRACOT So ee ‘
Seas Q0)(jeveland ...-.....5..: 4)
Colonias, “4s ......:.. 35
9 Coloniai, ts ......... 33
epi @aps =...) 2662... s :
4 Oe tuvier -..........-.... 5
Lowney, 468 -..-_..:.. 36
b _ Lowney, Ys Pee esce ce -
Raspberries Lowney, 445 ..........
Standard ....... Lowney. is =.....;... 40
Salmon Van Houten, %s ...... 12
Cola River, tails .... 2 25\van Houten, Ys ..... 20
Sola River, fats .... 2 4%iVan Houten, ts ...... 46
Red Alaska ..... 1 60@1 75| Van Houten, is ....... 72
ink Alaska ....1 20001 30iwepb ................ =
Wiber, 466 ............ 3
Domestic, a we TUE, BS oe} ee ae 3
Domestic, %4 Mus. ..3 50 COCOANUT
Momestic, % Mus. @ 7 Dunham's per Ib.
French, 4s .. 7 @i4 A685, OID. Case ......-.
French, %s ...... 18 @23 |%s, 5rb. case ....... =
BSG ......
Shrimps ae 26
Standard ........ 90@1 40 is, 15tb. case ...... 25
Succotash 48S & ls, 15%. case 26%
Mate oo... 85| Scalloped Gems ..... 10
Good ees . COFFEE
Penty .........: 2 ) o
Strawberries oe
— ee oe Peeee cue ceoee 16%
eee Bnew ooo a
Tomatoes 95@1 10 antos PEERS
inom 2.3... 35 "+Common ........-
Pair ..-----...--- o OU iMate 600i. le
Fancy ...--------- a AQT Choice 2.6.60: - 16%
No. 10 ........... @3 00 — eee Seeece 19
PeADEITY 3. ccc ca.
CARBON OILS
I : Maracalbo
cake er @ 9% |Fair ..-....-......... 6
D. S Gasoline .. Diste |CMpIee .20 cee 19
Gas Machine ...-.. @ 23 Mexican
Deagerd Napa .. @12%6)! Choice ......-....... 16%
Cylinder ....... 29 @34% | Paney .....0.0.0.:.... 19
Engine ......... 16 @22 |; Guatemaia
Black, winter ... 84@10 | Choice ........eceeees 15
CEREALS Java
Breakfast Foods | Atricam®.............. 12
Bear Food Pettijohns 1 90} ae African ....... 17
Sbiecay of Wheat 36 2Ib 4 ved, Me ee ee ce oa 25
-Occ, vv T Ne 2 2» |: G. ce eseeeeeescececes 31
Post ‘Toasties oO. | Mocha
24 pkgs. ----.--+- 3. 80 arabian pee ee ees e 21
joe — = — | Package _
Apetiao Biscuit, 24 pk 3 0 ae York Basis os 50
18 pKES. ......-.- 1 OO ee rae 31 50
(3 “ape Nuts. 2 doz. 33 RR ee ee eg ee ee é a

McLaughlin’s XXXX
McLaughlin’s XXXX sold
|to retailers only. Mail all
orders direct to W. F.
McLaughlin & Co., Chica-
go.
Extract
Holland, % gro boxes =
Pelix, % STO8S ......- 11
Hummel's foil, % gro. a
Hummels tin, % gor. 1 43
CRACKERS
National Biscuit Company
Abed

N. B.C. sq. USD 6% bx 6
Seymour, Ra. bbl 64% bx 6

Soda
N. B C.. boxes .....- 6
Seipct 2... cs tess 9
Saratoga Flakes 13

iZephyrette ..:........ 13

Oy
B.C. Rd. Dbl 6% bx 6

ee 3%}
a packages ...... 25 bees bbl, 6% boxes .. 6
CATSUP iPaust 2: 8
Columbia, 25 pts. ..... (se ee
Snider's pints ....-.... > 35 | Apricot. Gers oe 12
Snider’s % pints ...... 1 39) Atlantics ........- aes
CHEESE _,,|Atlantic, Assorted ... 12
Aeme ..........: @15%'! Avena Fruit Cake ... 12
Bloomingdale @16 {Brite -...-.....--..- 11
Serseyv. .......... @1i5 |Bumble Bee ......... 10
Werner ... 5... 1646 @adets .....0:-3.,..--6
Riverside ....... @161g Cartwheels Assorted .. 9
PICK |. @17 Chocolate Drops ...... 16
Salen -;..;.-;.- @is Choc. Honey Fingers 16

 

4

Chocolate Tokens .....

Circie Honey Cookies 12
Currant Fruit Biscuits 12
Cracknels .....;;..
Cocoanut Brittle Cake 12
Cocoanut Sugar Cake 11
Cocoanut Taffy Bar ..13
Cocoanut Bar ........ 10
Cocoanut Drops ..... 13
Cocoanut Macaroons ..18
Cocoanut Hon. Fingers 13
Cocoanut Hon Jumbles 12
Coffee Cake .:.:...:.
Coffee Cake, iced ..
Crumpets -.......;
Dinner Biscuit ....
Dixie Sugar Cookie ... 9

Family Cookie ........ 9

fig Cake Assorted ....12

eis Newtons ......... 12

e10rapel Cake... 02.2). 124%
Fluted Cocoanut Bar 10

frosted Creams

frosted Ginger Cookie 8
fruit Lunch Iced
Ginger Gems ......
Ginger Gems, Iced .... 9
Graham Crackers
Ginger Snaps ee

Ginger Snaps N.

Ginger Snaps N. B Cc.
SGUETS ......... .
Hippodrome Bar ....
Honey Cake, N. B. C
Honey Fingers As. Ice 12
Honey Jumbies, Iced 12
Honey Flake ........
Household Cookies .... 8
Household Cookies Iced 9
imperial ...... Seveccece
Jersey Lamch .......
Jubilee Mixed ...... 10

Kream Klips
Laddi

OD cep cece scaseas &
Lemon Gems ........ 10
Lemon Biscuit Square 8
Lemon Wafer ........ 17
Demone .......2.. 5

Mary Amn ....:

9
Marshmallow Wainuts 2

Molasses Cakes
Molasses Cakes,

Molasses Fruit Cookies

NOOR 1l
woiasses Sandwich
Mottled Square ...... 10
Oatmeal Crackers ....
Orange Gems ....
Orbit Cake 2.2...
Penny Assorted ....
Peanut Gems . 2.0...
Pretzels, Hand Md.
Pretzelettes, Hand Md.
Pretzelettes, Mac. Md.

Primrose Cake

Raisin Cookies ......
Raisin Gems ....sces. 34

Revere, Assorted

Rittenhouse Fruit
BiSeiat ..0 66... - 10
Bape ooo... 60 s.. ae
Scalloped Gems -
Scotch Cookies ....
Spiced Currant Cake ..10
Sugar Fingers ....:.. 12
Sultana Fruit Biscuit 16
Spiced Ginger Cake .. 9
Spiced Ginger Cake Icd 10
Sugar Cakes .....
Sugar Squares, large or
Simian: -... 6... 2
Sunnyside Jumbles’

Superba

Athena Lemon

Baronet Biscuit ......
Bremmer’s Butter

BIOTS 2... cues ts
Cameo Biscuit
Cheese Sandwich ...
Chocolate Wafers ...
Cocoanut Dainties ...
BRaust Oyster ....... ;
Mig Newton ......<..
Five O’clock Tea ....
Wrotane® 6066 oo. .
Ginger Snaps, N. B. C.
Graham Crackers, Red

PAVE Co eee :
Lemon Suaps .......-

Oatmeal Crackers .
Old Time Sugar Cook.
Oval Salt Biscuit .

Oysterettes ......... :
Pretzelettes, Hd. Md.
Hoyal Toast ......... 1 00
Saltine Biscuit .......

Saratoga Flakes

| Social Tea Biscuit ....
| Soda Crackers N. B. C.
| Soda Crackers Select
|S. S. Butter Crackers
'Uneeda Biscuit ......

| Uneeda Jinjer Wayfer 1
| Uneeda Lunch Biscuit
‘Vanilla Wafers ...... 1
| Water Thin Biscuit .. 1 00
| Zu Zu Ginger Snaps .

 

Sponge Lady Fingers
wupar Crimp ...... :
Vanilla Wafers ....
Waverly .......:2..

In-er Seal Goods

Albert Biscuit .......
AMIMONS fo
Arrowroot Biscuit ...

 

he
epeeen

SSss <

o
oc

a at feed pa ad fd fh
°
S

Bei

 

5

Champagne Wafer .. 2 50
tin in bulk

Sorbetto pele sti
Nabisco tcccscesccces 1 TE
Festino ;

Bent’s Water Crackers i oo

CREAM TARTAR

Barrels or drums
osec nee Be

suuare eeag
Fancy caddies .___! soe

DRIED FRUITS

1
Sundried . a @
Evaporated .... 10% @11%
ce Apricots
California” 2.2) 12@15
: : itron
Corsican 000 @15
: i: .
mp‘¢ k
Imported foe ge
Peel
Lemon American ., 13
Orange American ., 1s
Raisins
Connosiar Cluster +28 25
Dessert Cluster ..7'"’ 4 00

Loose Museatels 3 cr 54
Loose Muscatels 4 Cr! 64,
LL. M. Seeded 1 Ih. 744@8

California Prunes

| L. M. Seeded, bulk .
| Sultanas, Bleached a

100-125 95 0 @
90-100 Doth ae 81,
80- 90 25tb. boxes._@ oT
f0- 80 251p. boxes..@ 914
60- 70 25ID. boxes..@10 ~
60- 60 251». boxes..@1v14
30- 40 25tb, boxes..@12~
%c less in 50tD. Cases

rARINACEOUS @OODs

  

Beans

Dried Tama (70). 7

Med. Hand Picke@ - «02 3D

Srown Holland ....., 865
Farina

“9 1 MT. packages ....1 50

Bulk per 100 ths. ..._. 3 50
Hominy

Pearl, 100 Tb. sack ....1 75
Maccaront and WMermicelli
Domestic, 10 th. box .. 60
{iported, 25 Ib. box ..2 50

Pearl Barley
Chester
Empire

Peas

ureen, Wisconsin, bu.
Green, Scotch, bu. -2.22 80

Bout 1p 22 8 .. «. O46
Sage

HASt Tnd@ia 6. _ 2

German, sacks 5

German, broken pkg.
Taploca

vlake, 10 OM. sacks... 6
earl, 130 tb. sacks .. 4%
Pearl, 24 1b. pikes, -._. 74%
FLAVORING EXTRACTS
Foote & Jenks
Coleman Vanilla

  

NO. Z size .... scneeekt 00
No. 4 size .... - 24 00
NO. 3 Size ....... -36 00
ING, B Size =. 0.2... 48 00
Coleman Terp. an
NO. 2 size ......): 6. 9
Ne. 4 size ...;.. oo eae 18 00
Me. 3 BiIZe .... 6.2... 21 00
NO: B SIZE 2.0... 36 00

Jaxon Mexican Vanilla.

1-02. Oval .......05.. 26
2 Of. OVAL . 5... ccsecee 20
4 02: GOt ....ccccecc ee ae
Of, AME 22. .55..: -.108 00
Jaxon Terp. Lemon.
t OZ. Oval 2... :: ee
@ OZ. OVAL ........55. -16 80
£ om fat 2.22... acca 0
8 07) Hat : 2.2 tease
Crescent Mfg. Co.
Mapleine
2 OZ. Per GOR. ....... -3 00

Michigan Maple Syrup Co.
Kalkaska Brand,
Maple, 2 oz., per doz...2 25
GRAIN BAGS
Amoskeag, 100 in bale 19
Amoskeag, less than bl 19%

GRAIN AND FLOUR
Wheat

AGG oe ee. 93
White | ..2.... 2... 92

Winter Wheat Fiour

Local Brands

Patents =o). 5 2
Second Patents ...... 5 00
rage ae 4 60
Second Straight ..... 4 40
Clear ..... See eeceesns & OP

Flour in ba u per

barrel additional.

Lemon & Wheeler Co
3ig Wonder %s cloth 4 50

Twichack <..<+-+s25 Big Wonder %s cloth 4 50
i. ' Special Tin Packa Worden Grocer Co.’s Brand
j Per Quaker, paper ....... 47
MESHING ......-.22....- | Quaker, cloth ...27: - 460
Nabisco, 25c ......... Wykes & Co.

Nabisco, 10c ......, ree Mclipse| J.....5.555055 & Oe

 

 

February 8, 1911

MICHIGAN

TRADES

M

 

 

 

 

 

 

 

  

 

   
    

 

 

 

 

 

  
  
 

  

 

 

   

  

 

 

 

+

oe Ole

|
6 7 | 8 9
Lemon & Wheeler Co. | POTASH Macnere :
White Star, %s cloth 5 50 es Ed oases 4 00 Po pws 100 Ibs. ....-.-. 16 50 :
White Star, %s cloth 5 40} ROVISIONS. “ 6 He 7 00
White Star, ¥%s cloth 5 30) Barreied Pork : bore 16 te, 2 2..... 1 $3
Worden Grocer Co. [clear Back -.--+=+<: ae S| Mees, 8 1G. 2+ --rnee- i 3
American HBagle, % cl 5 a8 er ort nue a o o a 1, a le 15 5
Grand Rapids Grain &|Bean oss....cc eee. 20 00/No. 1) 10 ws. 20000074 70 pene
Milling vole Brands _ io” Clear 2... ss 2s VO No. 1, 5 He --.--- } 4 Maple Syrup
Purity, patent ........ 5 00) 23 00 Whitefish Brand
Seal of Minnesota 6 10|© i: ees eo 26 00 , ee Ve wen don
Wizard flour ....... 1a oe a 1 hl ea ee —.
‘Wizard Graham ..... 4 60) | Dry Sait Meats ao Ul. 525 1 90 Japan
Wizard Gran. Meal ..3 6v|S P Bellies ............ 6 aoe 0. i 12 53 ' Sundried, m i 4
Wizard Buckwheat ..6 00 Lard | pa ca. ee 44 Sundr
Hye J.42-..--. AAO) Cen oO ce SHOE ee Sur f
mpounad lard ....... S$ | D> ‘as
1 Wheat, Fiour 80 tb. tubs....advance % Handy Box, large 3 dz 2 30 = nn 2
ae) ees = 5 40 60 Ib, tubs .advance | Handy Box, small --++1 2 <n 2
Golden Horn, — 2 30 50 Ib. tins .advance 4 sixby’s Royal Polish 35 B
Golden Posggg oe akers 0 20 tb. pails ‘advance % | Miller's Crown Polish $5 | Bi
aaa Ge cr Co.'s “Brand 10 tb. pails ...advance %/|, _ SNUFF ~| B: a
oo oe cede diate ela 5 tb. pails advance 1 | Scotch, in bladders ..... 37 ne
resota, 5 ence eS ; 8 tb. pails advance 1 Maccaboy, in jars ..... 35 > ae 2
Ceresota, %S ...+--e-- 5 so aon as Meats French Rappie in jars ..45/5 g
ace ess 46 \ S al &
— Wheeist Z oe Hams, 12 tb. average. -14% ‘4 =r ey 2 aes
> ails, 60a - < on Mor i
Winget, gh 00008) Hams J Beer OU iy Piamona 30 do 2
\ ee Hams, 18 Ib. — lens ee OZ 2 80)
Wingold, %%S ....-...-- 5 89 rey i Dusky D’'nd 100 6 « 3 30| Vie ir
Skinued Hams .. noise |oemy | ae see? oF eS
Viorden Gree: Cos Piatt Eis, dese took eae at [aw Rows, 60 bese -----3
Laurel, Zs ainth 1 S 5 gg| Calitornia Hams ..11@ 11% [peavon Imperial onde oe
ppree * & Wes aa & 80 Pienie Roiled Hams ; W hite Russian oe ; -
Laurel, ee cioth . 2d 80 aoe oo ocneee ie Ss ar oe 2 76
roigt Milling Co.'s Branu| Berlin Ham, pressed .. rae ae ak Tl
Vote Cporcka: Sesces 5 6 | Minced Ham ...... ore ; oe — ‘< cuunee “Co "|
Voigt’s Flouroigt 5 6u| Bacon ...... Pe | ° a a
Vauen Liypiente >ausages : — aX egg ag alain ; 00
Graham .......... : . os fe ee eee oo 9 oe 1. erie 6%
BVGE cee wes ees se i42@ & oe 4 " ¢asseace Go
Voigt’ te x aa Pranktort .......; 914@10 imesh poke raed tr 35 Med
Sleepy Bye, +s cloth..6 20 —. poets bese le caaa cs : | as oo A 4 06| Choi
sie , By us sth. .6 1 COR be a ea eee [ , et ee aa aml ral |
Sleeby Bye, gs clot. .6 00| Tongue ee veers s jo oe oo sa. india
Sleepy Wye. 48 paper 6 00) “eadchecre _.-------- laeme 106 cakes ......2 MIS nice 3
. : > eef Acme, iv PAROS cece et |
mueepy Eye, %sS paper 6 0U/,,. 4... ite Master, 76 bars ..2 "= ahaa 4
Watson-Higgins Milling Co. —— ‘ca ee = bo cca ae, d 3 =) i OBACCO
rertection flour ...... 5001 ee ita Fee Y | Glaeamas Mottled “ 3 45 Fine Cut
( ig’s Feet _| German motticd, 3 mun
‘Lip Lop Flour ..... re 4 60 a6 Bis) ee a 1 20| German Mottled, 4 OE oo aren cee.
Golden Sheaf Flour ..4 2/17 pbis., 40 Ibs. ....... 2 15| German Motle -d, 3 35| Hiawatha, 16 oz.
Marshall's Best Flour 6 13) 77 bis 4 00 109 cakes 6 00| Hiawatha, 1 oz.
Perfection Buckwheat 3 00] (7 pop 111. 122TTIIIIT 9 00 ibe ches bc 4 @iMe i om:
‘ip Top Buckwheat 2 8v : Tripe 100 . toil 4 00'N 14 oz
Badger Dairy Feed 24 00) Kits, 15 tps, .......--- 90 lgbx toilet 2 10 5 oz
Or ts, Dp IDS, «6 72 .
Alfalfa Horse Feed 27 00/1) bbis., 40 Ibs. ...... 1 60 Wrisley j
pie Se = % bbls., 80 Ibs. .......3 00| Good Cheer a 4 00 ¢
i Cree - Casings Old Country 3 4 vz
Meal Hogs, per Ib. .......-- 35) Soap Powders vd
BOUCG ..6-6s57+, bees 3 40 Beef, peer -ac Get i.... 20 | Snow Boy, 24s family
Golden Granulated 3 60} Bee iddles, set 70 2 ;
bu. Car Feed screened 22 v0} She ep, per bundle 80; Snow Boy, 60
No. 1 Corn and Oats 22 0v oo Butterine | 3 7 eseat =
c 24 O6| Solid dairy ...... 0 @ Gold Dust, 2
tok oe aga B os Country "Roils .10144@161%4/| Gold Dust, 100-5
Winter Wheat Bran 25 00 Canned Meats. _.| Kirkoline, 24 41
rt xlutelr Fee 3U UU ornec 9e€ a nace OF POCATENG ccsevcoeccees
Buftalo Gluten d Cc a beef, 2 ib- 3 60) P |
Dairy Feed Corned beef, 1 th. ....1 95|Soapine ........------ 2
Wokcs & Co Roast beef, 2 Ib. ...... 3 60| Babbitt’s 1776
Li y . M aT »7 oy | Roast eet, § 1h. 2.2... 1 SS i Roseine -- 2.12 eses--s
O P Linsee fan +20 82 | Potted Haim, 48 ..---- St Arhindge es | Lt. oo.
O P Laxo-Cake-Meal 35 00) boited Ham, %s 90; Wisdom ...--
Cottonseed Meal ....31 UU) Deviled Ham, 4s .--. 50 508P Compounds Plug
Gluten Feed ...... ---27 UU! Deviled Ham, %s ..... 90 Am. Navy, 15 oz
Brewers’ Grains ....27 0| potted tongue, 4s 50 Timed Mat Lead.
Hammond Dairy Feed 24 00/ potted tongue, %s 90 2k &
Alitalia Meal ........- 26 QU RICE D ed Ma as
ats AGEN oo ote css 1 @ T¥ er dos
Michigan tts 36% Japan i eeesa a 5% @ bie Battle Pog
loess than carlots ..... 38 Bromen. ...-...4.- 2%@ 3% Pracer
Corn SALAD DRESSING _ Big Four
Carlota ......... 53 Columbia, 4% pint ..... 2 25 ‘Boot Jack
Less than carlots ~ 57 Columbia, 1 pint ...... 4 00) FDullion, 16 oz
Hay , large, 1 ye 4 50 0%¢limax Golden Twins
Carlots .....-....... 16 s, small, 2 doz. 5 29) Kava Work
Gariota ... 11 Snider’s, large, 1 doz. 2 35 ~aApt “ =
Less than l a Derby
MAPLEINE Snider’s, small, 2 doz, 1 35 & Bro
2 oz. bottles, per doz. 3 00 ; SALERATUS ‘ Gilt Edge
MOLASSES aACKEe D 9S. in DOXx.— Go : . » f..
New Orleans Arm and Hammer ..3 00;
Fancy Open Kettle 42| Deland’s ......- ae - & CGI :
Choice ..... ae Su " ight’s Cow verse ee B +3
Goge oo i ie eect es sas 22 Pi eect ase weweas 3 0
Bair ook Co oe antares beads ae eas 1 30
Half barrels 2c extra | Wyandotte, - us -3 00 .
| SAL SOD
MINCE MEAT b eua nite ; 2
-| Granulated, DDIS, ...-. 80
oad age ee 85) Granulated, 100 tbs. 90
Limp, OOS. .-.--64.--« 80
% Ib. 6 Ib. ee eeenee 18| lump, 145 Ib. Kegs .. % sii
SALT ™
Bulk, 1 gal. kegs 1 10@1 2u Common Grades
Bulk, 2 gal. kegs 90@1 10/100 3 Ib. sacks ........ 2 40
Bulk, 5 gal. kegs wi 96 60 & tb. sacks... «<a Ze
Stuffed, 6 ca .13.:.... 28 10%4 Ib. sacks 2 10
Stuffed, 8 OB veceee: ee ee 32
Stuffed, 14 oz. ....... 4 20: 28 1D. sacks .......... 17| eat ar oar «
Pitted (not stutted) . Warsaw : iprika, ig r . an aa 16 o2
TA OF ....,2..-----2 29106 ID. dairy in Grill bags 40 Pure Ground in “Bulk — L2 Oe
Manzanilla, 8 oz. ccuces 92198 Th. dairy in aril bags 2 ] _ Jamaica -12 ; ar Heac 14% XB.
Lunch, 10 oz. .....---- 1 35 Solar Rock | Canis ...... 19 |Spear Head, 7 oz
Lunch, 1G Of. ...4..-.2 20106 ID. Sacks Dee ccuee 94|\ Casaia. Canton _...-.-- 12 Square Deal
Queen, Mammoth, 19 Common : 42 |Star .--.-- cove.
a ee 3 75| Granulated, fine ...... 90| Mace, Penang .......--- 75 Standar d Navy
—— Mammoth, 28 _|Medium, fine .......... 95; Nutmegs. 75-80 ....... 35 |Ten Penny ..--
elect csenscd oe ALT FISH (|Péeecer, Bice ....--..-. 11% be Talk a 02.-
Ones Chow, 2 doz, cs, Cod | Reopen, ts ankee Girl .
25 é y 7 ¥ %, nne 1¢ TWINE
per 25| Large whole .... @ 1%' Pe pper Cayenne -16
TOOTH ‘PICKS. Small whole .... @ 7 |Paprika, Hungarian ..45 Cc )
Hardwood Tooth Picks 2 0C| Strips or bricks 7144@10% STARCH ( 4
Tdeal (0.25.2. oe. sss SDP PouecK 6 ./..-..:- @s | Corn a Ju i
PICKLES Halibut o 40 Ths. . 7% I
Medium _| Strips ..--.-----ereeee 15 pkgs. .. 5%
Barrels, 1,200 count ..7 75} Chunks .......... 16, “pkgs. 5
Half bbis., 600 count 4 50 Holland Herring ot
5 gallon kegs beets ade 2 25| Y. M. wh. ae: peed ti 56}
Sma Y. M. wh. hoop, %bbl. 5 75 7%
Barrels ......+--+s++e+-9 00; ¥. M. wh. hoops, kegs 15 5%
Half barrels .....-..-..5 25| Y. M. wh. hoop Milchers | i S14
6 gallon kegs .........1 90| OOM ise tb dee ee 85 Muzzy |
Gherkins ‘Queen, Dbis. ...--cece 10 75 48 1%. packages ot
Barrels .........-.---11 00 Queen, % bbls. ...... 5 50 16 5Ib. packages 4% N
Half DATTOIS 26 cnce ese 5 00 Queen, Kegs ..-.....-... 5 12 6tb. packages ...... 6 iS
5 gallon kegs ..........2 75 oe 10 50T, box ae os = os
Sweet Smali 'No, 1, 100 Ibs. ...-+---- 5 UPS No. 3 per gross
GBarrela ...2..:........18 Ge Mo. 1, 46 he ---.-. 2 os Corn WOODENW ARE
Half barrels ......... 7 60 No. 1, 10 Ibs. .......... GO Barrels - occ ccer ccecese 23 ' Baskets
6 gallon kegs ........ 300 No. 1, 8 Ibs. .......--- 756 Half barrels ..-...---- 9g Bushels .....---- :

r

qt

Ol Ge de OI Ol

96

dy

m

; a 5"
ti
arz i
i
Butter Plates
Sturns
ee
Migthes Pins
Crates arid Fillers
Faucets
Mop Sticks
Pails
sta
Tootnpicks
Traps
Tubs
Wash Soards
ndow Cleare
Mood Bowls
APPING PAPER
EAST CAKE
-rPeES~ o yo
hn
non
ES ANDO PELTS
ides
. S
ar “
N aA i,

z Fim
-zits
T ailow
e 3
~ ye .
Ai 30)
ied ip
COMF ECTIONS
Stick Candy s
3 . ie
j
T ise *
Vi «<e canay
.
;
- arc . Pails
senges, plain 23
a
iat ~
a
w
“a —ir 37h Boves
+. »
=
nperiais wy
Mottoes iS
"Pan Sar jy
‘ “a t Bar a
Wade Crus SQW
eam Wafers oo
string ck 5a
A gree Berries
let e Assorted 3 i
juster Brown Good 3
3 late Asstayt 3 %
an 3trike N t + w
+ > 3 tw
= 3 <7 numer
assor ment ‘7%
Pag Cort
Tac«er bas x ‘+s
AgZSZLeS sks. cos Fw
op rv “Bai »s i¢e | &
Budi 3 3
nm My fis ia
cough Srogs
Putnam Menthol a
Smith Bros =
“47S 4 aole
Gy
vt r
arg
kory Nuts. ger Om,
thio, new
~ - <
3ratiedt
ges
ae
Alicante lmonds an
Sordi * peewee ge
>zaruts
¢ ar 3 | su ie pi
toasted @ 7s
aw. H FL tam
oe @

 

|3

MICHIGAN TRADESMAN | Bebruary 8, 1911

 

 

 

 

 

 

  

 

   

 

 

  

 

 

elle:
Special Price Current | |
P
} e
AXLE GREASE | Jute SOAP | a 25¢ Sale in |
Oe 75 | '
, vet Ceca cece es. 90; Reaver Soav Co.'s Brand
abe — 1 05 QeT UN RPS FEBRUARY 9
e's HME asc eenes ne 1 50 ; \ ND PAS, f
aa eit x Cotton Victor ‘ ¢q@ . |
im ore oe ee , | |
We oc ce, |
Cotton Windsor
BOF. esses eeeeeeee 1 30 It will fill : th b :
Bice eae ; | ’
ewe oo ee 1 80 i » Io ea oes |
Mica, tin boxes ..7 Dee ee 2 |
Paragon ......... 55 6 00) 100 cakes, large size..6 50 the time data need them most. '
Cotton Braided v . 5 : tal |
im 1 35|_50 cakes, large size..3 25
BAKING POWDER ae 95 | 100 cakes, small size. .3 > §
Royal oore 6 165; 90 cakes, sma size.. | : | &
0c size 90| Galvanized Wire | : It will sell for you a host of goods :
IN on q ~, ».*s ‘ . . °
ib. ce 4 86INe In cack ter toug 300) for which their season is about to end.
6oz. cans 1 90 | COFFEE |
%lb. cans 2 50) Roasted
, Dwinell-Wright C B'ds. | . .
meee ee It will advertise your store as the
lib. cans 4 80) :
sib. oanh aE Bb! | place to buy popular priced goods at a
5b. cans 21 50) saving.
| Black Hawk, one box 2 50
| Black Hawk, five bxs 2 40 :
| Black Hawk, ten bxs 2 25 : :
| ee NTABLE SAUCES It will enable you to introduce to
| (Halford, large ........3 75 your trade a line of interesting special- :
| Halford, small ........ 2 25 .
ties to cost no more than a quarter.
D
eras Look through your stocks. On ;
your shelves today are many items
| ° . €
eo | which could go into a 25c sale.
White House, 2!Ib. ........ | ‘
ea — < veces | '
xceisior, end, i ween e | a . .
Wabash {Baking Powser i. 1M. ...--. Use Turn to our catalogue. Within
Co., a as ; n ; : sere eeccesoeses | ie ci
80 oz. tin cans ........ 3 73 ee its covers we list over 3500 numbers to
oS oe GP Coen ------- °- Boston Combination ......| :
16 Oe tun cans LLL] 7B;,Distributed by Judson| retail for 25¢.
it Of tin caps ........ 65 Grocer Co., Grand eres | ;
10 62. Gn cans ......-- 55 Lee & Cady, Detroit; Sy-| ~—>
S ov. tin cans .....--- 45 mons Bros. & Co., 'Sagi-|
4 oz. tin cans .......- 35 haw; Brown, Davis | &| Study the yellow pages. Doz-
32 oz. tin milk pail ..2 0 Saree, Jace, Come oe é f : f
5 j SC sew eee ) , 7
18 oz. oo 90 fle Creek Fieiback “Co ens of bargains from which you can
5 lass t er .. 2 : |
16 Sat aa < 85 FISHING TACKLE | T d choose your leaders and your extra
CIGARS mitotic PPadesman profit payers.
Johnson Cigar Co.'s Brand 1% to 2 in. .......-...-- :
ee 11 : |
With this material to work with,
. with the best time of the year before '
3 in which to try th iment
| you in which to try the experiment,
No. 6, 18 feet 2| with the certain knowledge that unless
3.C. W., 1, 000 lots... 81 No. 7, 15 feet .....--+++++ 15 : : :
Teen opens sees ite 6 is fet 18 there is special effort February will not ‘
Evening Press .....-.--- 32: No. 9, 15 feet ....-..---- 20
Mxemplar .........------ 32 oe Linen Lines Cou on a its wa can ou let this su es-
oe See > EP a .....--..--------- 20 | P y y y 88
Ben Hur Biogtum: ...--...-------- 26 tion go unheeded? i
Peetentiem .-.-..>0+--+-s g5| Large ..--.------------- sid
Perfection Extras ......- 35 Poles 7 |
ee gee <2 si gemeee ie fe ge oe ,
Standard cree. cscccssB samnboo, 18 ft, per dow. 80 | If you haven't our February book, |
Oe ee 3 | c :
Panatelias, Binas 22000 ee see | send for a copy. One of its big fea- |
P. tellas, Bek ...-..- ie :
Jockey Club ....-..0005 5 pe es te | tures is a 25c sale. Ask for number |
COCOANUT Knox's ne gr. 7 “4 FF856

ae ae
Baker’s Brazil Shredded gnox’s * claw’. doz. ..1 2 |
a Oxford 1s 00 |

 

BUTLER BROTHERS

Exclusive Wholesalers of General Merchandise

  

r case ..2 60 :
oe — per ¢ case 2 60 Full line of fire and bur- |

 

 

 

 

 

86 10¢ | | . ° . .
16 100 and 88 be pkgs, 18" proof safes kept in) Made by New York, Chicago, St. Louis, Minneapolis |
r come 2609 Stock by the Tradesman |
be aga & igaoayh ei | { |
CLOTHES LINES anc styles on an at | | i : . :
Sisal times—twice ag many safes | Sample Houses: Baltimore, Cincinnati, Dallas, Kansas City, Milwaukee |
‘cnt. 1 lee in the State. If you Tradesman Company/{ | 4

60ft. 3 thread, ex _- i . j
Taft. 3 thread, extra..1 40 are unable to visit Grand pany Omaha, San Francisco, Seattle
g90ft. 3 thread, extra..1 |Rapids an inspect the | “ ‘ |

60ft. 6 thread, extra..1 29 line personally, write for Grand Rapids, Mich. | Sanaa
72ft. 6 extra.. ' quotations. | ou

 

 

 

 

>

February 8, 1911

MICHIGAN TRADESMAN

 

 

   

 

BUSINESS-WANTS DEPARTMENT

 

 

BUSINESS CHANCES.

Austin O. Dering, Merchandise Auc-
tioneer. Centerville, Ind., the man who
pleases the merchant, sold 8 large stocks
of merchandise last year, last sale in
Richmond, Ind. I get you more money
for your stock than you can get any
other way and cash as I go. Write for
recommendations and _ terms. German
and English. Quick and careful. Al-
ways sober. Write early for ie

 

 

For sale or rent cheap, brick store}
building, Mt. Morris. Splendid opening} su
for hardware, grocery or general store on; C
edectric steam road. Population 1,300.
Particulars address Thos. Ferguson, Mt. |
Morris, Mich. 180

 

Shoe Business For Sale—$4,500 stock, |:
good location good business. Good room.| “¢3s
iow rent. Will sell cheap if sold quick.
C. N. Thmposn, Lock Box 143, Ohio City,| srocer
Ohio, 179

 

 

 

   

 

 

 

For Sale—A general stock of dry goods | ax
For Sale—At once, in a Michigan town| 4nd ready-to-wear goods in Eastern Ohio. | a
of 10,000 population, an old-established| Stock low, about 36,000. Do about $36, 0u0 |
clothing, hat and furnishing business.|4 year cash business. Must be sold with-| 2nd
Stock will inventory about $8,000. Ex-j|in thirty days. Write to S. S. Urfer,) u
penses light. Business good for $30,000 a| Vennison, Ohio. L oS ies |
year. Don’t write if you have not at} For Sale—Bakery and restaurant. Must an
least $6,000 in cash. No trade. AddresS|sell at once. F. W. Stears, Constantine, 7” .
No. 196, care Tradesman. 196 | Mich. 177 Wces diced aie a :
For Sale—If taken at once, $3,000 stock! soming same. Good puwer ! —
To Merchants Every where of general _—. All new no old ~~ s gas ae TT
ee ‘ stock. Cas usiness estabiinicad in apse? SS O88 Oe ee ee
o Get imine tor a rousing Jan. or Feb, Special Zood town of 500. Best of farming coun~| sums, Katou Rapids, stich. ms
crowd your store with satistied customers.|"¥> 2° miles from Grand Rapids. Must) « Bargain—Photograph gallery and

Our legitimate personally conducted sales
leave no bad after effect, and turn your sur-
plus goods into ready cash. Write us today.
i,.COMSTOCK-GRISIER SALES CO.
907 unio Bullaing lesedo, Ohio

 

For Sale—Cheap, a Prims one bag gas
coffee roaster complete. As good as new.
BE. E, S., 459 Terrace Ave., Grand Rap-
ids, Mich. 194

For Sale—Plantation in Louisiana, 400
acres rich Bayou land. Well drained, all
under fence, nine tenant houses, one mile
from Bonita, Louisiana. $25 per acre.
Write Travis Oliver, Monroe, La. 193

Hor Sale—Good clean stock of general
merchandise, good established business.
Inventories about $5,000. Best location
in town. Address Box 606, Vassar, Mich.

192

 

 

 

For Sale—At a great bargain, brand
new up-to-date stock of clothing and

gents’ furnishings. Would inventory
about $6,500, including fixtures. Corner
store, best location in city. Enquire at

Mercantile Brokerage Ce.,
Mich. L
Lrug Store For Sale—City 2,000, Cen-
tral Michigan. Would exchange for drug
or grocery stock in another town. Want
to make change for personal reasons.
Address Rumex, care Tradesman. 190
For Sale—General stock at Kalamazoo.
Address Merchant, care Tradesman.

Bay City,
191

 

 

~ Stock and fixtures in hustling city to
trade for smaller stock or small farm.
Address No. 188, care Tradesman. 183

We buy and sell all kinds of mining,
bank stock, Life Insurance Co., &
Flectric Light Co. Anything in the in-
vestment line. Write us for information.
Cc. S. Mather & Sons, Chicago, fll, 187

To Let—Owing to change in member-
ship of firm, best located cloak and dry
goods store of growing Western Penn-
sylvania town, trading center of 16,000
population, will be let April 1st. -
pied for past 15 years by established
cloak and dry house. Tenant will
practically step into going business. Rent
lean month. H. T. Rapport, aa

a,

Bring Something to Pass

Mr. Merchant! Turn over your ‘left overs.’
Build up your business. Don’t sacrifice the
cream of your stock in a special sale. Use the
plan that brings ail the prospective buyers in
face to face competition and gets results. I
personally conduct my sales and guarantee
my work. Writeme. JOHN C. GIBBS, Auc-
tioneer, Mt. Union, la.

 

New Mexico, Pecos Valley irrigated
land to exchange for land, city property
or merchandise, Blair & Co., Roswell,
New Mexico, 185

Drug store in small town, wall paper,
fancy goods, books, stationery, school
books, soda fountain, etc. Nicely fitted
out. Inventories about $3,000. I have
other business and must sell quick.
Terms made to suit purchaser. Address
No. 183, care Trademan, 183

For Sale—A stock of general mer-
chandise in a resort town on the A. A.
R. R. in a fruit belt and good farming
country. Stock $6,000. Good trade, Cash
system. Address Box O, Beulah, Benzie
Co., Mich. 182

Watned—Stock

 

of merchandise, in-

ventorying $3,000 or less in country town,
in exchange for larger stock in live city
of 10,000 population.
care Tradesman,

Address No. 131,
131

 

be cash deal. Address No. 176, care r

 

 

“gage ’ care! curnishings compiete. sheap w ¢
tradesman. _1i6 address H, O. Wooster, Buckiey, Mici
For Sale—A clean stock of srocevie@) 0... sore

and hardware; will consider a dwelling For

 

Sale—

 

he only stock 3 5
or small place near town. Address J. N.| and undertaking in a g istling tow
Douglas, Belvidere, Hl. 175 :00@ pepulation. Parties nave other in-
For Sale—Jewelry, furniture, wallpaper ' oe ee eget
and china stock. Will invoice $1,300 —" a i ;
Unly stock in town. Doing well. Ad- sm ae

 

dress B, E. Van Auken, Morley, Mich.
1i4

 

For Sale—Grocery and ice cream busi-|
ness in good Northern town of 500 popu-
lation. Splendid location for investment
of limited means. About $1,500 required.
Must sell on account of poor health. H.
B. Matthews, Alba, Mich. 173

For Sale—First-class grocery store and
fixtures in Flint. Other business com-
pels me to sell. Address No. 172, care
i'radesman. 1i2

    
   

"8 won S
For Sale—An up-to-date confectionery | @2°er
and ice cream parior. A fine opportunity |*<4 OF excnan
‘or restaurant in connection. Get familiar ¥TOPerty any
with trade before rush season opens. Ad-| "rank F. Clevelai se <i
dress No, 171, care Tradesman. 71 =| 1261 Adams ee 3
' —— |Hiinois. , Ra
Buckeye paper baler is the only auto- ge cg ; eG tas si
matic baler on the market, saves % time) For Rent—$20 month, large store wit

 

 

 

 

 
  
  
   
    
 
  
  
 
   
    
 
 
 
 
   
   
  
  
       

 

 

and labor in baling, only takes floor| 2! ‘tures and living rooms to pane
space of 24x32 inches and low priced " oo : C ¥
tsuckeye Baler Co., Findlay, Ohio. 169 n aie — ae
- af wept
The largest line of new and second- os i aaa a le
hand soda fountains, wire chairs and , ee ee a saga
tables in Western Michigan. Store and|f merchandise. a + os
office fixtures of all kinds. Bargains.| “@ufer, Milwaukee, Wis xm
Michigan Store & Office Fixture Co., 319- MERCHANTS ATTENTION — Leal
»Z1 N. Ottawa St., Grand Rapids, Mich.| out your winter merchandise with 2 rous-
ig January or February Special S3aie
For Sale—Drug stock and fi et ae Ce Oe eee
$2,5v0. Will sell for $1,6u ee ee 2
Address W. C. P., ca W. W. Masper, Port Maren, Mic =

For Saie— Residence,

 

On account of sic

      
 
 

stock of merchandis StOecK vw generai merc naise ZOO} -

- 7 PS Cc whic sais : 7 Oo acti n«t ” ¥

in city of 9,000 in Weste ation “QO railorads and c
fairy a te “ tn

try ridutary }
ih | OMETH
= ¢

ignquire f lw

 

a small stock in country
No. 162, care Tradesman.

rondensery.

      
 

Adrian, Michigan, or Ryai P

reek, Mich.
_Wanted—Stock general merchandise,
clothing or shoes. Ail correspondence con-
fidential. OF<. G Price, Macomb, Li

property to exchange for
chandise. ] Skeito
Mich.

For Sale or Exchange—One
oldest and best country stores

Business Opportunity—F

    

 

 

gan. No competition. Exceilen _ For Sale—$i,s00 stock groceries aud
territory. Late owner made hardware im Central Michigan ‘farming

country, produce Susiness connected, de-
ing goed business, sell at imvoice. Ad-
dress No. 63, care Tradesman 3

Real Estate, $3.000,
$6,000 to 37,000.
change for city

a
ot
2
“O
*

and fi

residence property or well Safes Opened—W. L. Siccum, safe «=
farm. This business will bear tipert and lock t 2 ttawa street
investigation. Do not write su | Grand Rapids Mich ae
mean business. Address No. iH, cate 2. a.
Tradesman. _— 154 For Sale—One 306 aecount McCasikey
~ : 5 register cheap. Address A. & are
For Sale—About s Michigan Tradesman. jae

and half South Traver
dred feet above and
man River. Eight ac
Fair buildings. Lar
forty acres cleared.
for $3,000. Ne I

fraverse

+~ELP WANTED

Address

 

 

 

     
   

man. a,
For 8 Mich.
Royal ele Sateoman . s side Ye
9 Royal o aad sulle om 2 mauniosion
condition. iailie State territery re tr er
seoercaea WPI A cn OI SOUP BE TE re EE EE Address C, Ledman, 41§ Broadway. New
For Sale—Stock and buildings ¢ ork ne 36
in one of the fi % dairy di Wanted—-Window .
state; located y ett ae’ Wve age meen
ner, only store exnocted store Scien “a ni
$13,060 to $14,996 w t Mich
least $8,000. Have accumulated enoug a

of this world’s goods and wish to retire Wanted—Cler& for genera’ stor= Mus

An exceptional opportunits for live| be sober and industrious and have seme
hustler. For further information address| previous expertence. References requtraf?
J. EB. Page, Seward, Ohio. 151 Address Store, care Tradesman 43

 

 

 

 

 

 

Here Is a
Pointer

{ our acverisem @2nt.
£ placed on ths page.

would be seen and read

ss + ——
merchants = Michigan

Rave testimonal ict
tess from thousands cf
people who save
bought, sold of ex-
~ ee ye

tie direct resait of ac-

 

MICHIGAN TRADESMAN

February 8, 1911

 

 

GROCERS’ CONVENTION.

(Continued from page one)
believe should constitute a

platform or code:
What the Retail Grocers and General
Michi-

sort of

Merchants’ Association of

gan Stands For:

We believe that all groceries and
general merchandise should be dis-
tributed to the consumer through the
channels of the retail merchant whe
maintains a store and carries a stock
of goods.

We believe that peddlers and tran-
sient tradesmen should pay a liberai
license for the privilege of compet-
ing with established merchants who
bear their share of the tax burdens o:
the community.

We believe in truthful advertising
and honest weight and measures and
encourage close attention to these de-
tails, believing them to be the best
weapons we can use in competing
with unscrupulous competitors.

We believe in encouraging the de-
velopment of home trading in every
way and as a means to that end rec-
ommend closer relationship between
all merchants the retail
business.

We believe it is the duty of the re-
tail merchant to take an
political matters to the
placing in public office men who can

engaged in

interest in

extent of

be depended upon to conscientiously
administer the duties entrusted to
them and to work for the economica!
business administration of national,
state and municipal affairs.

We believe that through the me-
dium of association work retail mer-
chants can derive great educational!
benefits. By coming in contact with
the other merchants in their
each is enabled to secure the benefit
of the experiences of fellow dealers
and profit by their ideas on_ trade
problems of mutual interest.

We believe that in order to bring
about the highest development of our
communities the good roads move-
ment should be encouraged, and witk
this idea in view recommend that
merchants co-operate with the farm-

line,

ers and all others who are interested
in the improvement of high
ways.

We believe that legislation which
in any way has a tendency to en-
courage the concentration of capital.
trade or population in our larger cit-
ies, at the expense of the country
towns and communities, should be
opposed and defeated.

We believe that retail merchante
in all lines should co-operate for the
purpose of adopting more uniform
rules of credit, eliminating the exten
sion of credit terms and establishing
information that will make
it possible to record the credit stand-

our

bureaus
ing of each resident in each commu-
nity.

We adopting a
uniform time of closing all stores, so
that the have more
time to devote to social and family
affairs.

believe in more

merchants may

retail
merchants to give more careful study
to the matter of the cost of doing
business, so that he may at all times

We believe in encovraging

be thoroughly intelligent on the sub-
ject of how to properly price mark
each article in stock.

We believe that when properly or-
ganized the merchants can exert a
powerful influence in favor of local,
state or national laws, calculated to
improve the conditions under which
their business is carried on or to op-
pose laws inimical to the interests of
the merchant.

We believe in encouraging a great-
er degree of co-operation between the
manufacturer, wholesaler and retail-
er, so that these three important fac-
tors in the trade may in all their busi-
ness dealings give due consideration
to the effect which their action may

have upon the other.
——— +2 2s—__—_

Father of Many Drug Stoves.

Berand Schrouder, with his broth-
er, Wm. Schrouder as
has purchased the interest
partner, Albert Stonehouse, in the
Schrouder & Stonehouse drug stores
and the business will be continued
under the style of The Schrouders,
capitalized at $50,000. The Canal
street store will be given a handsome
front and the Monroe street
store will be refitted and refurnished.

an associate,
of his

new

The West Leonard street store was
seld seme tmde agpo to Can
Wheeler, formerly with A. G. Steke-

Tee.

Albert Stonehouse is one of the
best known figures in the local drug
trade, and his retirement from this
firm takes down a name that has
been over the door for many years
He began business about thirty-five
years ago on West Leonard street,
and has been instrumental in start-
ing more young men in business for
themselves than probably any other
man in Michigan. Instead of discour-
aging young men against going into
business he has always been a help-
er, and his help has been of that
practical kind which finds expression
in dollars as well as in words. Prom
ising young men, who have shown
their ability as druggists, and a will-
ingness to work, who have saved up
a little money of their own and are
ambitious, have gone to him for ad-
vice and assistance. In many instance
es he has gone into partnership with
such young men, furnishing the mon-
ey and letting them run the business,
and when such partners have made
enough to buy his interest, he has al-
ways been willing to sell at a price
that merely covered the money he
put in. No less than a dozen drug
stores in this city have been estab-
lished through his assistance, and the
only interest he has in them now is
the personal interest of a friend. It
is worthy of note in this connectior
that all the young men whom Mr.
Stonehouse has helped speak of him
in the highest praise and gratitude as
the man who gave them a chance.

—_++>_
The Sugar Crop.

The mild and springlike weather
which has prevailed for several weeks
past has given a great impetus to
preparations for the next Louisiana
sugar crop. Field work has been prco-
gressing actively, and a good deal

 

,of planting has already been done.

   

The seed cane has been found to be
in excellent condition and unless bad
weather shortly intervenes sugar
planters will put in an unusually large
acreage.

A large sugar crop for 1911 is very
much needed. The last two crops, al-
though promising well, turned out
somewhat smaller than expected, al-
though in neither case could the crop
be justly called a poor one. A large
yield is nevertheless earnestly desired
to give the industry the encourage-
ment and prosperity that it deserves.
The damage wrought by the boll wee-
vil to the cotton industry has divert-
ed much former cotton land to sugar
cane, hence with a favorable spring
not only will a larger acreage be seed-
¢d in cane, but a greatly increased
crop produced.

Next to cotton sugar has always
been the most important cash crop in
this State, and now that the weevils
have cut down the cotton yield sc
materially, sugar has taken the first
It is true that the total value
of the corn production is greater thar.

place.

that of sugar, but corn can scarcely
be considered a cash crop in_ this
State as yet, although much of it is
sold and much more turned into the
equivaient of cash by feeding to cat-
tle and hogs—New Orleans  Picay-
une.
——_.. 2.

In the District Court of the United
States for the Western District
of Michigan, Southern Divi-
sion, in Bankruptcy.

In the matter of Max Frazer, bank-
rupt. notice is hereby given that the
stock of dry goods, clothing, gents’
furnishings, boots and rub-
bers, fixtures and other property of

shoes,

the said bankrupt will be sold at pub-
lic auction to the highest bidder on
Tuesday, February 21, 1911, at 11:30
o’clock in the forenoon, at the store
formerly conducted by said bankrupt
in the village of East Jordan, Char-
levoix county, Michigan, by the un-
dersigned trustee. Said assets are in-
ventoried as follows: Dry goods and
gents’ furnishings, $1,791.85; clothing.
$1,032.55; boots, shoes and
$1,078.75; furniture and
$112.75. The sale will be subject to
confirmation by the court, and cred-
itors are hereby given notice that
said sale will be confirmed, if an ade.
quate bid is received for same, on
Tuesday, the 28th day of February.
1911. An itemized inventory of said
assets may be seen at the offices of
Hon. Kirk E. Wicks, Referee, House
man building, Grand Rapids, Mich.
and Peter Doran, 307-8 Fourth Na-
tional Bank building, Grand Rapids.
Mich.
Dated February 8, 1911.
John Snitseler, Trustee.
Peter Doran,
Attorney for Trustee.

rubbers
fixtures,

The John S. Noel Co., dealer in
lighting supplies and appliances, has
merged its business into a stock com-
nany under the same style, with an
authorized capital stock of $20,000, of
which $11,430 has been subscribed and
paid in in property. Those interest-
ed are John S. Noel, Wm. L. MacIn-

 

tosh and Ellsworth S. Ellis.

A Store Meeting.
M. Friedman & Co. last week dis-
tributed $1,000 from the profits of the
company the past year among the
employes on a profit sharing basis,
and followed this with a meeting oi
ali the employes for a talk on busi-
ness methods and salesmanship. The
speakers were Morris and Adolph
Friedman, and in these informal talks
they emphasized the following.
Stop the leaks. Avoid as far as possi-
ble so cutting stock as to leave rem-
nants. Do not give over measure. Do
not favor the easysellers but try to
move the stock that drags. Be neat
in appearnce and keep your coun-
ters and shelves in order. Take prop-
er care of your stock, as it is easier

the same waist mussed and soiled for
$1, and it makes a difference of $1 in
the profits for the year. Especial em-
phasis was placed on _ co-operation
among the clerks and one department
with another.

The talks were helpful and sugges-
tive and this meeting will be follow-
ed by others during the year at which
practical lessons in salesmanship wiil
be given.

 

Butter, Eggs, Poultry, Beans and Po-
tatoes at Buffalo.
Buffalo, Feb. 8—Creamery, 24@2ic;
dairy, 16@20c; rolls, 16@18c; poor, all
kinds, 12@14c.

Eggs—Strictly fresh, 23c; cold
storage candled, 15@17c.

Live Poultry — Fowls, 14@16c;
chickens, 14@16c; ducks, 17@18c:
old cocks, 10@1ic; geese, 15@16c;

turkeys, 20@22c.

Dressed Poultry—Old cocks, 11@
12c; fowls, 15@16c; chickens, 15@17c:
turkeys, 20@24c; ducks, 18@20c:;
2cese, 14@15c.

Beans — Pea, hand-picked, $2.10@
2.15; medium, hand-picked, $2.10@
2.15; red kidney, hand-picked, $3;

I

white kidney, hand-picked, $2.50
275; marrow, hand-picked, $2.40@
2.50. 4
Potatoes—40@45c per bu. r
Rea & Witzig.
+2.
Highland Park—A new company
has been organized under the style
of the Snell Creamery Co., with an

auth orizedgmfwl u u u uuuuuouu
authorized capitalization of $175,000,
of which $87,500 has been subscribed
and $40,000 paid in in property.
—_e-¢-

Muskegon—The Walker Candy Co.
has merged its business into a stock
company under the same style, with
an authorized capital stock of $75,-
000, all of which has been subscrib-
ed, $12,000 being paid in in cash and
$63,000 in property.

 

 

BUSINESS CHANCES.

For Sale—Stock of shoes and men’s
furnishings in one of the best country
towns in this State. Is a moneymaker.
Owner retiring. Agents need not apply.
Address No. 201, care Tradesman. 201

Wanted—Position by experienced reg-
istered pharmacist. Country town pre-
ferred. Address No. 200, care —

 

_man,

Wanted—Position as clerk in a cloth-
ing store by a sane 3 man of experience.
Al references rnished. Address No.
199, care Michigan Tradesman. 199

160 acres, 100 acres cleared, balance
wood land, % mile from village of 3,500

 

inhabitants. For information address
L, B. No. 1, Park Falis, Wis. 198

to sell a clean shirt waist at $2 than |

    

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

€

Its a Good Time,
About Now— _—

 

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i is a ASIN pe NCSI
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: pet :
: or }
; pe mel
‘ ea
4 The merchant’s side of oe The customer’s side of
‘ the Angidile. In the cen-  _—— the Angidile shows ‘ .
e Ht + Tr wig ; > t
ter is shown an enlarged pounds and ounces on for the grocer who Has not
‘ view of its famous com- largest dial used for any

taken “‘White House” Coffee
seriously—to awaken to the
FACT that, solely om account
of its splendid reliability and |
high character, it is a house- |]
hold word ALL OVER THE {fj
UNITED STATES.

puting chart. counter scale.

It will pay you to install Angldile Scales now.

 

Angldile Computing Scales have certain patented principles
possessed by no other scales.

The Angldile is the scale with the cone-shaped chart; the only
scale yet made which shows a plain figure for every penny’s value.

The Angldile’s chart is the easiest read, because it stands at 45

€ that can atiam

degrees—the natural angle at which we hold books and papers. ITS present popUilafity on
All men—short or tall—read the Angldile chart alike. There are the strengtn of its own —

no hair lines to count—no pin points to guess at. MUST be a mighty sood

The Angldile is a gravity scale. It has no springs. Hot or cold
weather does not affect its accuracy.

 

The Angldile buys itself because by its accuracy it saves its
cost in a few months, and then goes on saving for its owner forever.

 

 

Distributed at Wholesale by

Angldile Computing Scale Company | SYMONS BROS. & CO.

110 Franklin St. Elkhart, Ind. SAGINAW

 

 

 

 

 

 

 

 

| Heres The Proof
Kellogg's “Square Deal Policy Protects Both —
( saat | GROCER*°CONSUMER ff gx

S
.

=

Ed

:
%

 

 

 

 

*NO SQUARE DEAL POLICY careers

: Some time ago | assisted in adjusting a fire loss for a grocer. —_ the = >. for adjustment of loss sustamed
was a lot of breakfast food supposed to be damaged by smoke. I opened several packages and found them not damaged © 2
No “Free Deals” by smoke—but decidedly stale, and refused to make any allowance whatever on these. We also found a lot of packages = Goods sever
Ly ere : containing a biscuit—popular and well known. Upon examination | found these decidedly rancid and unfit for food. | a pa
; — ‘leamed later that all these goods had been bought im large quantities im order to get the price, and. as s often the case. = E
3 the quantity could not be disposed of while fresh and saleable. Age does not improve anything edible. [here is 2 ume a lala

L even to ageing Limburger and Rocheford cheese—where loud smell gives some class m the nostril of the epeure.but have =
t 4 yet to find the first cereal or package foods, or foods sold in any form, that improve by age, and the sooner manufacturers :

 

 

 

No “Quantity of food-stuffs change their system of quantity price and follow the “Square Deal” policy of a Battle Creek cereal the better E Seict sniy in
i Price” to favor for themselves, the reputation of their product, and the better for the grocer. { just want to add here that among the Cereals a che genuine”

j big buyers put out as damaged by smoke, none of which had the least trace of smoke, were “Kelloggs Toasted Com Bt Kellogg sacaage
i Flakes,” (and three other brands*) and others, not one of them cnsp and fresh but Kellogg Toasted Com a
{2 Flakes. Why? ee ee” ee eke a cate ae a
‘' . on the shelf fresh, crisp, wholesome appetizing. From every i. co wality. capital oe = :

. ae lee warehouse room, the square deal policy is the best and only policy for the Grocer E eine

buying goods *Names furnished on application. E = es ied

   

 

 

 

% REPRINT FROM “UP-TO-DATE” Ma Mellel
Edited by J. W. jal organizer of the Retail
lerchant’s Association of Pennsylvania, is, to its
official title “Published in the Interest of the Retail Mer-
chants of Pomeytetate Ser the ea eo
[ Body of Organized Merthants in the United State”
IT PAYS EVERYONE TO STICK TO Oe
Best advertised \ a) 9 : Kelegg tame
and most popular AQ Hr — and reputation
American Cereal AD csivisiaeisiiaapendsiiidians

  

 

 

 

 

 

 

 

 

RE SERRA BSR EREASSRA RARE

   

 

 

doesn’t want

to sell bulk starch.

He realizes the trouble
and loss in handling it—
scooping and weighing and
putting it in a paper bag,
to say nothing of the little

 

 

 

 

broken pieces which settle
at the bottom of the bin and which he can’t well serve to his customers.

But what is there to take its place?

Argo—the perfect starch for all laundry uses—hot or cold starching—in the big clean package
to be sold for a nickel. That’s the answer.

You don’t have to explain it but once to your customer—If she tries it, she’ll order it again.
To sell Argo—stock it. :
CORN PRODUCTS REFINING COMPANY

NEW YORK

Tue grocer really

 

 

 

 

 

 

 

We Employ No Salesmen
We Have Only One Price

Yes, we lose some sales by having only one price on
our Safes, but that is our way of doing business and it wins

oftener than it loses, simply because it embodies a correct
business principle.

IN the first place our prices are lower because we practically have
no selling expense and in the second and last place, we count one

man’s money as good as another’s for anything we have to dis-
pose of.

If You Want a Good Safe—

and want to pay just what it is worth and no more

Common-Sens —Ask Us for Pr ices

 

 

 

 

 

Grand Rapids Safe Co. Grand Rapids, Mich.

 

 

 

 

 

 

 

a sali Ame oe . asa ome