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Twenty-Eighth Year GRAND RAPIDS, WEDNESDAY. MARCH 15.1911 | Number

 

 

 

 

The Dry Goods Specialty House

When you want a thing right you go to the man who Makes 4 speciatty f tha

thing.

For the specialist knows its every detail. He makes that his ousimess.
We are specialists in Dry Goods Specialties for the general store

Our lines are complete, up-to-the-minute, free from padding and the weigat

such no profit “staples” as domestics.

We have made a study of the general store. Our Dry Goods Specialties 2re

bought with the general store in mind.

These goods are purchased for FIVE houses and solid dy catalogue The savings
thus affected go into quality and come out of prices.
When you consider with these facts that this book goes to you Monthty. tiat t

lists all our lines, tells all about them and prints prices guaranteed net, |

see why we are THE DRY GOODS SPECIALTY HOUSE.

Study your copy now. If you have none, ask for No. F. F. 364.

BUTLER BROTHERS

Exclusive Wholesalers of Genera) Merchandise
NEW YORK CHICAGO ST. LOUIS MINNEAPOLIS

Sample Houses: Baltimore, Cincinnati, Dallas, Kansas City, Milwaukee, Omaha. San Francisco. Seattle

 

 

 

 

 

 

 

  

   

AGN Gan

Rig SOROS!
ean ne

 
 

y oe

p
oe

3g Our Brands of Vinegar

Have Been Continuously on the Market
For Over Forty Years

Is this not conclusive evidence of the consumers stamp-
ing their approval on our brands for QUALITY?

Mr. Grocer:—‘‘STATE SEAL’’ Brand Pure Sugar
Vinegar is ina class by itself, made from Pure Granular
Sugar. To appreciate it you MUST recognize its most ex-
cellent FLAVOR, nearer to Cider Vinegar than any other
kind on the market today—BEWARE OF IMITATIONS.

‘sHIGHLAND”’ Brand Cider and White Pickling
“QAKLAND” Brand Cider and White Pickling
‘sSTATE SEAL’’ Brand Sugar Vinegar

Our Brands of Vinegar are profit winners. Ask your jobbers.

Oakland Vinegar & Pickle Co. Saginaw, Mich.

 

A Reliable Name

And the Yeast
Is the Same

 

 

Fleischmann’s

 

 

 

 

 

 

Hart

Little Quaker

Peas

Are Delicious

a

JUDSON GROCER CO.

Distributors

Grand Rapids, Mich.

 

 

 

 

No
Cut-Down-Pivots in
This Scale

We have built computing scales on all
the known principles of scale construction,
but our experience shows that our automatic
scale with an actuating mechanism of two
perfectly controlled spiral springs is the
only practical and efficient basic principle
on which an automatic computing scale
canbe built.

Our No. 144 type of scale (shown in
cut) is rapidly replacing all other forms or
make of scales. It is brimful of merit. No
other scale is as quick and accurate in
showing weight or value. No single part
of this scale is subject to heavy strain; it will therefore outlast any other
kind. If, after years of hard and constant service, the knife edge bearings
on the base should show a little wear, it would not affect the accuracy or
sensitiveness of the scale. The springs will never wear out.

 

Our competitors like to talk about our springs. Theirstatements are ridiculous.
Our springs are as perfectly controlled against action of heat or cold by our patented
thermostat, as the thermostatic construction of the balance wheel of a high-grade
watch controls the hair spring.

Beware of Cut-Down-Pivots. If you don’t know what they are or how they
cut into your profits, write us for detailed information. Practically all heavy pendulum
scales use this dangerous and impractical construction.

The BOSTON STORE, CHICAGO, which has used our scales exclusively for
years, has just placed an order for 30 of our improved scales.

When buying computing scales be sure to get the best. They are by far the
cheapest. If you have old or unsatisfactory computing scales of any make, ask for
our exchange figures.

Write for full details. Your request for information does not place you under
obligation to us.

 

The Computing
Scale Co.

Dayton, Ohio

Moneyweight Scale Co.

58 State Street, Chicago
Grand Rapids Office, 74 So. lonia St.

District Sales
Offices in All
Prominent Cities

Please mention Michigan Tradesman when writing

 

 

 

 

@

Pe oe
i

in

s Ps .

Start your Snow Boy CoE) moving .
CRE) Rls Fie AAU L Cy CUP SESS oR LCL edit

Lautz Bros.& Co.
SIUlm eon NE

Ask your jobbers
Salesman

 

ee A ecm Ce eh Dawe. ak

 

 

snlaanee Mev CS aaa

 

 

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“cesT ae

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Twenty-Eighth Year

 

 

SPECIAL FEATURES.
Page.
2. California Pleasures,
3. Where Cocoa Comes From,
4. News of the Business World.
5. Grocery and Produce Market.
6. The Trade in Ginger,
7. More & Brooks.
8
9
12
14

. Editorial.
. Michigan Hardware Men,
. Butter, Eggs and Provisions.
. Michigan Hardware Men (Continued)
16. Window Decorations,
18. Parcels Post Silence.
20. Woman’s World.
22, Dry Goods.
24. Behind the Counter,
26. The Old Third Ward.
27. A Government Pauper.
28. Advertising Hints.
30. Supporting the State.
32. Shoes.
34. Cheating the Store,
35. Pitfalls in the Policies.
36. Plans with a Pull.
38. Cranberry Growing.
40. The Commercial Traveler.
42. Drugs.
43. Drug Price Current.
44. Grocery Price Current.
46. Special Price Current.

THE EVIL WORD.

Some one has recently said of Mrs.
George Keppel, a court favorite of
the late King Edward, that he would
never accept an invitation to a s0-
cial function unless she was present.
The strange part of the matter is that
she is as universally popular with
women as with men.

The fact that “she has never been
known to utter.a single unkind word
about any man or woman” makes us
stop and think. The more we think
the more are we inclined to see clear-
ly the cause of her popularity.

Beauty, power, wealth, wit and
strong intellectual attainments do not
belong to every one, and can not be
attained by them. Yet here is a rule,
so simple that even a child can fol-
low it, that opens the door to court
favor and makes
and universal esteem!
follow it if we

A peculiarity in the evil word is
that it begets its like. If we dislike
a person and their methods we may
keep still for a time; but sooner or
later we reveal the feeling to friends,
with its cause, perhaps expecting not
to publish the matter broadcast. Aft-
er the secret is divided anoth-
er, after the opinion is once express
ed, it becomes easier to repeat; and
before we are aware we are speaking
of the thing publicly.

It is much the
lutely close the lips
words. They may at first press for
utterance, but finally they wil! fail
back and give place to better words
and nobler thoughts. must
know,” says Bacon, “that in this thea-
ter of man’s it remaineth only tc
God and angels to be lookers-on.” As
surely as it is intended that all should
work, it is likewise intended that we
‘Nudge not.’ There are so many
motives in the heart which the super-
ficial observer can not penetrate. He
or she who speaks ill of no one never

lasting friendships
We may each

will.

with

same if we reso-

upon unkind

“Man

proves wunint

later

Worthy silence will s

regrets what
tional injury.

cure royal recognition.

 

TRAINED MEN ARE NEEDED.

When even conservative. exclusit
China awakens to the fact that
trained men are needed there

strong evidence that the whole world

will soon recognize their power. Al
ready the value of skilled labor has
so thoroughly permeated the Orien?
that zraduates
schools are assured of
tions on their return home.

When the Boxer
waived by the United States t
nese government
the entire amount, about $10,800,000,
in educating their young men in this
countrv. One hundred
accordingly selected each year for
the first years and fifty stu
dents thereafter for  twe
years, their expenses to he defrayed
by the government for a_ six-year
course. The test is an examination,

the grade of which is high

from our America

$2,000 posi

r was

indemnity
he Ch i-

decided to expend

students are

four

Each student is allowed to select
his own institution and course of
study. Of the nearly 250 official stu-

dents now in this country, Cornel!
proves the greatest attraction, wit!
twenty students. Among the  fift

colleges and universities in which

 

they are represented, the University
of Michigan

stands sixth in ran

with sixteen students.

Besides these government proteges
there are as many more sent at pr
vate expense. Some are the sons

rich men; others are poor, and that
they are making a fight for an edu
cation emphasizes the fact
value of skilled
and more the world over

All honor to the lad who doffs
queue as a more than usele¥s ap
pendage and buckles down
work to draw out the best t
him. The American
rouse up to the fact that he
be a back number unless he,
strives with all his might.
tion in mental and manual
may prove a good thing; for it spurs
us on to more worthy endeavor. The
best training is none too
modern progress.

labor is felt more

A
=
a

hov:

Competi-

trainin

good for

 

EVOLUTION IN FARMING.

It is rather significant that the
last census showed diminishing popu
lation in the agricultural sections of
many of our richest Western States
This falling off in the number of
farmers is not due to any decrease
in the prosperity of agriculture. On
the contrary, the farming industry
was never so prosperous as it is at
the present time. In all the great ag-
ricultural states the value of land has

 

vastly increased and many farmers,

et

 

 

 

 

tion of th

victory as

Se Bee :
wounded After
waves in her
the old hulk
stirface and

But at Pu

 

at this pomt w
most intense imtere
cities expect to be
nence in some hi
The visiting crowds
Sed to consider an
acme of intere
Erie they will

eye the trip of Pi
upon the ice, whither
f int "
command of hi e
to sail along the sat

Erie

 

 

 

 

 

 

 

 

 

 

Number 1434

june essed 20d they will 2lso sot 1

idustrial progress g the x

r ss 3 , “ “ “ oe
- . an ait .

=e can chow om . ie a

vendesing cus fatare aveates

wan to tlie Lotee eraiens io 18 a

— & onat ——

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CA TREN

MICHIGAN

 

TRADESMAN

 

March 15, 1911

 

CALIFORNIA PLEASURES

And Occupations of Some of the
Grand Rapidians.

Written for the Tradesman

Los Angeles, March 3—W. E.
Yates, formerly engaged in the life
insurance business in Grand Rapids,
who came months
ago in broken health, died yesterday.
He was a member of Grand Rapids
Lodge, No. 2, Knights of
and will be buried by
the local lodges of the order here to-
morrow. :

to this city six

Pythias,
members of

William M. Hine, formerly engag-
ed in the book and stationery busi-
ness in Grand Rapids, is associated
with the Newman Printing Co., pub-
lishers of souvenir postal cards in
this city. His father, C. R. Hine, of
Grand Rapids, is spending the winter
with him.

“Hank” Perry, the “swatter’ of
the Grand Rapids Baseball Club dur-
ing the reign of
here in training
Americans.

“Jown” Ganzel, is
with the Boston

Edward E. Peck, formerly of Grand
Rapids, located in this city six years
ago and is doing a prosperous busi-
ness as a manufacturing jeweler. The
Goulds, to whom he is related, form-
erly in the hardware business on East
Wealthy avenue, are located here.

C. J. Gundry, formerly a clerk at
the Eagle Hotel, has settled in this
City. tis who preceded the
coming of the father six years, is en-
gaged in the drug business.

son,

David Forbes and wife are spend.

 

ing the winter here with their son,
Tames B. Forbes.

Alderman John McNabb and wife,

who have spent several weeks on the,

Coast, returned here from San Fran-

cisco a day or two ago and will leave ,

for Grand Rapids on March 6. He
has given much time to the investi-
gation of municipal government in
the Coast cities and will carry to his
home many facts and principles of
value applicable to the government of
cities. A few days ago he was no-
ticed in the bottom of the big ex-
cavation on South Hill street, adjoin-
Central Park, examining the
ground plans of the big rest and
toilet rooms building, such as is com-
monly called a comfort station, which
the city will erect. He informed the
writer of his intention to inspect the
plans for the entire structure at the
city hall.

ing

John Hunter, who managed the
transfer business for “Sid” Ball in
Grand Rapids many years ago and
who married an estimable lady and
started at once for this city, in 1876,
has acquired a fortune through judi-
cious investments in real estate and
now lives in ease and comfort. He
has still fond remembrances of
friends in Grand Rapids.

W. F. Shedd, a lawyer and mining
promoter, formerly of Grand Rapids.
has built a handsome bungalow in
Hollywood and occupies offices in the
Central Trust Company’s building.
He is doing well with his mining in-
terests.

L. T. Wilmarth and wife and Mrs.

‘Northrup are with the Grand Rapids
colony at the Netherlands. Mrs. Wil-
liam Winegar and Mrs. Allie K. Tink-
‘ham are also at the same place. The
| hotel is kept by Mrs. Kittie Sey-
mour Stevens, formerly of Grand
Rapids.

Mrs. John L. E. Kelly (nee Barnes,
of Owosso), a resident of Grand
Rapids in 1872, is now living at San
Jose.

Mr. and Mrs. L. T. McCrath and
daughter, Mrs. Fanna Coon, are en-
joying their sojourn in Southern Cal-
ifornia, despite the heavy rains that
have fallen almost daily since their
arrival.

Among the former residents of
Grand Rapids who attended the
monthly picnic of the Michigan As-
sociation last Saturday were: O. W.
Blain, E. E. Allen, “Cal” Colton (a
brether of the late John B. Colton),
Stanley W. Parkhill, Mrs. W. H.
Cady (formerly Anna Besancon, of
the Ryerson library), Jacob Jesson,
formerly of Muskegon, and Miss
Phillips. Mr. Allen was associated
with Moses Taggart when the latter
commenced the practice of law in
Grand Rapids many years ago, and
also served several terms as Assistant
Prosecuting Attorney. Mr. Allen is
now a resident of Santa Ana.

Arthur S. White.
> —___

Ambition is a common thing and
properly handled it may work won
ders. Give yours a little leeway and
see what it will do for your busi-
ness.

 

 

Service, Courtesy, Neatness.

“Service counts, courtesy counts,

neatness counts, and all three make

for the popularity of a line.”

This is the opening statement ofa
short talk to its employes by the Rio
Grande Railway officials in a recent

bulletin.
The same things are true of 2
store. Service, courtesy, neatness—a

combination which is hard to _ beat.
They are the three qualities of a
quality shop, and are qualities whici
are good for dollars and cents to the
concern.

The excellence of the store service
depends to a great extent on the ar-
rangements made by the proprietor,
but the question of courtesy and
neatness depends to a greater extent
on the employes. The boss may lay
down good rules for courtesy
neatness, but he can not always sec
to it that they are strictly obeyed.

and

It is up to the clerks to attend to
the courtesy and neatness. Polite
manners and neat appearance is an
individual matter, to a great extent.
A pleasant, accommodating dispos:-
tion, manifested in courtesy in treat-
ment of trade, is a great asset to the
clerk and makes him or her valuable
to the store. Well blacked shoes,
well brushed suit, a clean collar, clean
hands and finger nails, clean teeth,
clean face and a general tidy appear-
ance are part of the things
the clerk must furnish as his
tribution toward the success of the
store.

which
cOn-

 

 

 

 
 
   

sugar.

BUTTER COLO

Dandelion Brand Butter Color is a Staple.

It has been on the market for a quarter of a century.

Ninety per cent of all the color sold is

Dandelion Brand Butter Color

Your stock of staples should never run low and Dandelion Brand is as staple as
Order now.

We guarantee that Dandelion Brand Butter Color is purely vegetable and that the
use of same for coloring butter is permitted under all food laws—State and National.

 

 

Wells & Richardson Co.

Burlington, Vermont

 

 

 

 

 

=a

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i
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5
3
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Lesoomnagle

——— See paeaeet es

 

a.

9

‘dieenenitie(iiranananisien
7

 

March 15, 1911

MICHIGAN

 

TRADESMAN

 

WHERE COCOA COMES FROM. | the coast not far above sea level. To

How the Tree Producing the Beans
Grows.

The remark has often been made
that there never seems to be direct
and positive information as to the
present and future or the future pros-
pects of the market for cocoa, to be
explicit, cocoa beans. We will not
attempt to say who or what inter-
ests control the world’s supply of
cocoa beans, but the fact that cocoa
is a widely scattered and more or
less desultory crop would account in
a manner for the lack of positive in-
formation concerning it. The tree,
scientifically known as the theobroma
cacao, is a tree not particularly wide-
ly distributed as regards the world’s
surface, but in the countries where
it does grow freely it is widely scat-
tered; except on the regularly laid
out and cultivated plantations the co-
coa tree is rarely found in clumps
or groves.

The cocoa tree flourishes in many
Eastern localities, especially along
the Indian ocean and in the Malay
and Borneo regions. It also grows
in profusion in the West Indies,
where we have seen it under nearly
all its natural conditions.

The traveler in a West Indian is-
land sees groves of pimento trees,
orange shaddock and ceiba trees. He
will find the calabash, the breadfruit,
the tamarind and the annatto tree in

“communities, groves or in clusters.

The cocoa trees are confined most-
ly to the hot, moist valleys along

 

associate them with other typical

tropical vegetation, they are found
associated with the cocoanut palms,
that are most plentiful at the sea lev-
el, and, also, with the tree ferns that
are found growing along the foothills
of the mountain chains at the lower
levels. One finds them scattered
through forests of other trees, some-
times many of them within a certain
area, and again they will occur as
lone trees along the trails and the
paths connecting the native villages.
The tree itself resembles the bass-
wood tree or a beech clothed in the
leaves of the rubber tree, but the
leaves of the cocoa tree are not so
large as the leaves of the rubber
plant, nor are they so long. They are

thick and very glossy on the upper,
the under |<
The bark of the tree is light | which
in color and the trunk of the adult |

side and like velvet on
side.

tree is slightly rough, although the

bark is not deeply rough as in the}

case of our elms and maples.

It is one of the most interesting, |
remarkable, even curious trees in the |

tropics, where one finds many won-
ders and grotesque things, both in
plant and animal life. The pods or
the fruit grow both on the limbs and
on the trunk, mostly, however, at or
near the base of the larger limbs.
Few are found on the smaller limbs
or on the twigs, and very often one
will see a tree with the pods hang-
ing thickly over the entire trunk. The
pods are cucumber shaped; when they
are young they are light green and

 

Absolutely Pure

The only baking powder
made from Royal Grape
Cream of Tartar

NoAlum, No Lime Phosphate

 

 

velvety in appearance. As
maturity they turn first a light yel- | "4m 2 cup of
low, then brighter
with red, and finally they turn brown
and are ripe. It is just after the re
streaks
with
pods are
brown that they are

a.
are filled

appear on
the yellow, and just before

ready ft egin t turn

gathered. They

ot
with a

vellowish

« Cid wes okt « on iS a = rag
S$ nied, we mre 3a i

this pulp i

med full of flat

seeds or eqn The

open, the inside pulps

pods are cut

mass with the seeds r heans rem ° a
hear there are _—

t
ed, and the beans are squeezed from
t Tr T thca wet ecwndets eh
the pulp. In this wet condition w
some of the pulp clinging to t
the beans are spread on mats m th

 

 

;

>v

away in the form of very light, air
The beans are cleaned and _

winnowed and are submutted

| husks.

|further process
They are x

w ready « ehkinenent

and until they reach the factory

ane? want they LCI a ‘ a
the United States or elsewhere, wher
they are manufactured into chocolate

and cocoa, tne.

 

ibeans of a fi
ivey to the taste very little suggestion | ..1, Th

ured

of the manufactur

brought out to great perfection
the process of m
the admixture of su

In a country like Jamaica or Guate i r spectacular
mala or i
the finest

4 GQ

tr 1 4
Venezuela, where

 

coffee in the world tjyou know how

ALL grocers should
carry a Full Stock of
Royal Baking Powder.

It always gives the
greatest satisfaction to
customers, and in the
end yields the larger
profit to the grocer.

ee eee

Selling By the Dozen.

3 9Q
? ’
i

 

 

MICHIGAN

TRADESMAN

March 15, 1911

 

 

 

     
 

 

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Movements of Merchants.
Middleville—Nelson & Co.
succeed W. A. Quinlas & Co.
Dundee—Mrs. Ethel Knabusch, 0/
Toledo, has opened a millinery store
here.

will

~ Onaway—Frank Trudeau has pur-
chased the Lowe jewelry stock
business.

and

Kalamazoo—John Butive and P. B
Van Pratt have purchased the Parent
cigar store.

Charlotte—W. E. Dell & Co. have
opened a stock of electrical supplies
and fixtures.

St. Clair—Henry Bruso will open
a wall paper and paint store in the
Lieberman building.

Portland—R. G. Maloney has sol:
his bakery business to Arthur Bailey
and Ernest Sandborn.

Hamilton—Wm. Borgman has sold
his store here and it is reported that
he will go to New Era.

Otsego—Geo. Shepard, a veteran
grocer, has closed out his stock and
will retire from business.

Detroit—The E. H. Pudrith Co.,
wholesale jeweler, has increased its
capital stock from $50,000 to $75,006.

New Era—Peter Westing has sold
his interest in the Westing Bros.
store to Mr. Boreman, of Hamilton.

Fenton—Wolverton & Page have
sold their clothing stock to Chas.
Leal, a former clerk of Scott & Co.

Charlotte — D. B. Satovsky has
completed arrangements to open a

branch dry goods store in Eaton
Rapids.
Owosso — Benkelman & Mulhall,

dealers in lumber, etc., have chang-
ed their name to the Mublhall-Erb
Company.

Eagle—The C. H. Stoney
store and the Eddy Bros.’
plement building were
last week.

Charlotte — Frank Madison has
opened a paint and wall paper store
in the Gibbard building, on South
Main street.

St. Johns—J. H. Ruel, of Pewamo,
is promoting the organization of a
company to manufacture women’s
wash dresses.

Reading—Baum & Fellows, of Fay-
ette, Ohio, have purchased the Home
Bakery of E. J. Krisher and will con
tinue the business.

grocery
farm im-
burned out

Owosso—O. J. Snyder, who re-
cently sold the Owosso Outfitting
Co.’s business, has purchased the

Munro grocery stock.

Stanton—John W. S. Pierson &
Co., dealers in hardware and imple-
ments, have changed their name to
the Stebbins-Gaffield Co.

Grand Ledge—J. C. Walsh & Son

i
|

 

 

 

have rented the building next to Win-
nie’s hardware store and have stock-
ed it with harnesses, carriages, etc.

Port Huron—C. F. Taylor, who fo
the last thirty years has conducted
a hardware and furniture store at 217
and 219 Huron avenue, is closing out
and will retire from business.

St. Johns—Sam Schaffer has

pur-
chased the interest of his partner,
Frank Baumgartner, in the billiard

hall, cigar and tobacco store.

Benton Harbor-—-The A. S. Miles
Shoe Company will move into the
Benton Harbor State Bank
building as soon as it is ready.

new

Allegan—The Charles Meines gen-
eral store at Dorr has changed hands,
John De Young being the buyer. It
is the largest general store there.

Kalamazoo—The Columbia Candy
Company, Nicholas Jouras, proprie-
tor, is opening a fruit and confec
tionery store in the Folz building.

Vassar—E. J. Rice, who recently
bought the grocery stock of W. H.
Parry, has moved into the building
recently vacated by T. E. Taggart.

Sturgis—The W. B. Church store
has reopened after being closed two
weeks for remodeling and
ment. The store is now
handsomest in the city.

Adrian—The grocery stock of the
late J. J. Betz, on Division street.
has been bought by Ed. Lofberg and
his son, John, who will start up the
business in partnership.

Charlotte—The dry firm of
Doyle & Penhallegon is now chang-

improve-
one of the

goods

ed to A. J. Doyle, he having com-
pleted the transfer by purchasing
Mrs. Penhallegon’s interest.

Kalamazoo—John Stillman, pro-
prietor of a general department store
at Flint, Mich., and at Newcastle,
Ohio, has opened a third store at 116
East Main street and will move his
family here.

Stanton—John W. S. Pierson & Co.
have purchased the hardware, imple-
ment and harness stock of Taylor &
Brown. Arthur Taylor and Chas.
Brown will remain with the new
owners of the stock.

Grand Ledge—Clarence Church has
resigned his position in the Burton
Gates meat market and with his
family will leave soon for Oakland,
California, where he will join his fa-
ther in the meat business.

Muskegon—N. G. Vanderlinde has
moved to his new store at the corner
of Pine street and Clay avenue. The
old building will he occupied by f.
George Dratz & Co. and is being re-
fitted for the purpose.

Jackson—A new company has en-
gaged in the grocery business under

the style of the R. Walter Smith Co.,
with an authorized capital stock of
$10,000, of which $5,030 has been sub-
scribed and $2,000 paid in in prop-
erty.

Lansing—T. Knox Jeffreys, book-
keeper at the Lansing State Savings
Bank, has resigned to accept the of-
fice management of J. E. Lawrence
& Son, wholesale bankers.

Boyne City—Frank Thompson is
putting in a full line of men’s furnish-
ing goods, to occupy the Selkirk
store, on Water street. He has lived
here seventeen years and has been
employed as clerk in the Beardsley
and other stores.

McBain—Edward De Young has
purchased the entire interest of O.
W. Rice in the hardware, furniture,
implement and undertaking business
formerly conducted by Rice & De
Young and will continue the business
at the same place.

Detroit—The Estate of S. K. Taft,
dealer in boots and shoes, has been
merged into a stock company under
the style of the Taft Shoe Co., with
an authorized capital stock of $6,000,
all of which has been subscribed and
paid in in property.

Owosso—Seal Morse, of the Co-
runna grocery firm of Morse &
Mills, successors to M. L. Chase, has
sold his interest in the business to
Fred Kay, who for some months has
been conducting a grocery
for others in St. Charles.

business

 

Manufacturing Matters.

Holland—The Central Closet Man
ufacturing Company will remove its
plant to Kokomo, Ind.

Detroit — The Combination Brick
Co. has increased its capital stock
from $50,000 to $200,000.

Tonia—Lynn Bamborough has pur-
chased the interest of John Rowe in
the Nickel Plate grist mill.

Jackson—The Frost Gear & Ma-
chine Co. has increased its capital
stock from $100,000 to $150,000.

Grand Haven—The capital stock of
the Ottawa Leather Co. has been in-
creased from $100,000 to $200,000.

Lansing —- The capital stock of
the Northrop, Robertson & Carrier
Co., pharmacist, wholesale drug and
grocery specialist, has been increased
from $140,000 to $200,000.

Detroit—The John Johnson Co.
has engaged in business to manufac-
ture and deal in tents, awnings and
flags, steam pipe covers, etc., with
an authorized capital stock of $20,-
000, of which $15,000 has been sub-
scribed, $1,372.50 being paid in in
cash and $13,637.50 in property.

Muskegon—The business of the
People’s Milling Company, it is stat-
ed, has increased 300 per cent. in
the last three months through the ef-
ficient efforts of an energetic man-
agement. The mill has a daily ca-
pacity of 250 barrels of flour, and the
Home Pride is the standard. The
elevator in connection with the mill
will hold 25,000 bushels of grain and
can handle 650 pounds per minute.
Marcus A. Frost is President of the
company and the Directors are: Dan-
iel Christie, Chas. C. Kimball and
Allen Tunk.

 

 

Business News From the Hoosier
State.

Mishawaka — The Williams Dry
Goods Company has opened in the
Masonic Temple building.

Summitville—Herbert Knight, of
New Castle, has purchased the
O’Meara drug. store.

Decatur—A. N. Steele has sold his
interest in A. N. Steele & Bro. to
his brother, George, and L. F. Mum-
ma will be associated with him in the
business of plumbing, heating and ag-
ricultural implements.

Kendallville — Leigh Hunt
move his clothing store at Garret to
this city to occupy quarters in the
postoffice building.

Richmond—Arthus A. Curme and
Chas. H. Feltman have organized the
Curme-Feltman Shoe Company and
will open a large shoe store in In-
dianapolis.

Geneva—Dr. C. S. Clark and Jo-
seph Tonnellier, of Decatur, will es-
tablish a glove factory here.

Bluffton—Alfred S. Abbott, who
recently sold his half interest in the
general store to his partner, Win-
nette Reed, has bought back the en-
tire business and will continue it.

Goshen—Robert, of the Hudson
Dry Goods Company, of Columbia
City, has purchased the interest of
Chas. F. Snarf in the Stephenson-
Snarf Dry Goods Company
take an active part in the
ment of the business.

Kendallville—The Dehus
Company, of Fort Wayne,
a store in this city.

Indianapolis—The Indianapolis Re-
tail Shoe Dealers’ Association is
planning an expansion to take in the
dealers of the State. A meeting of
the Indiana dealers will be called
some time in May to consider it.

will

and will
manage-

Millinery
will open

+.
Forty Year Old Promise.

The Kalamazoo Press says: “When
he started in the dry goods business
in Galesburg, forty years ago, W
W. Olin, one of the best known mer-
chants in the city, resolved he would
retire at the end of that time. In
accordance with this resolution he
and his son, D. C. Olin, have sold
out to two Grand Rapids men and
will relinquish control about Mar. 15.

“William Williams, one of the pur-
chasers, is a former resident of this
city. He has been manager of the
dress goods department at Herpol-
sheimer’s dry goods store in the Fur-
niture City. He left Kalamazoo
twenty-three years ago. His partner
is from the same firm.

“) CC. Olm at ptesent has 10
plans for the future, while W. W.
Olin intends to spend the rest of his
life free from business worries.”

—_+- +
New Bank at Pentwater.

The Pentwater State Bank is the
name of a new banking organization
which will be ready for business at
Pentwater April 1. The officers are:
President, Richard Simmering; First
Vice-President, W. H. Sears; Second
Vice-President, Harry V. Huston;
Cashier, Francis W. Fincher. The
bank is capitalized at $25,000.

 

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March 15, 1911 MICHIGAN TRADESMAN o
f
a Pork— Miller-Hubbard Company on the
a eee i sn i — mh
a a : ee May .... 17.70 17.20 17.56 road. Clarence Fowler will take
4 cane Sales aay ‘ S . 4 "
G = ied ve = Yijaly .... 16874 16.40 16.5254 | place m the store
. 2s = aa 4 Lard— Charlotte—Pred Lentz has resig
: May 9.30 9.05 ¥12%% fed from George Tubbs’ grocer
J July 9.25 3.9714 9.07%% (accept 2 position m T. L. Gellette
= = Sept. 9.25 8974 907% | hardware store, and Wor Smith, «
chal Ribs— has been workinme for the Merchant
May 9.65 9.3214 yAT delivery, will take his place
July 9.17% 3.9254 9.9T Benton Harbor—H. Memice, forn ‘
Sept. G17 $9714 y OF erly with the Washbarn-Cro
- . has accepted 4 more respon >
The Produce Market. aioe with the 1 I “er
The early spring weather has 30) Sons § Milanese
The Grocery Market. |creasing rapidly. Evaporated apples |increased the supply of dairy prod- Sagimaw—Herman Pontiven i
Sugar—The market has been un-|have reached such a point that buy- ucts that the prices are off a2 pomt! for thirty years 2 salesman for ‘
: ‘ . wo, and or . fle e a : ‘
changed during the past week and jers are taking them very sparingly Or two, and wri p ty Smart & Fox Grocer aan :
, i be eye a fe $ eipts of potatoes, to-| fact $3 :
prices are firm. It is thought by/| Prices of raisins show quite an ad- Increased secenpes potatoe ast week, aged 5 2ar 3
a sf ether with the rapid advance im the Sime—FHal P Ho :
| s so g Did advatice 1 : a a te ‘
good authorities that the low point|vance over quotations of two weeks eS anit at oilecaue " ” :
; ‘| season has weakened the potato mar-j erg! vears fas been “ «2
has been reached in the market, for|ago and the market is very firm het Bactacs are ms chest supely and laeee fer Ghee AY : :
some time at least. Prices have been Syrup—The demand continues of alprices have advanced about 60c¢.| orocery store. & : <—e :
low for some time, but the demand |good size for the whole line and|Oranges are very firm and have 2 es tikes a vemos :
is just of a fair size, as retailers have | prices remain very low, which has upward tendency due to heavy raims/ Parke Dy z ;
: ; a ae a Chain aad comicauent delay in
been taking supplies as . vo heen the case for two months of im Calit tia and equ elay
the exception of those who have tak- a _. |shipment. First run maple sugar ' vs oe
P more. Maple goods are in just fair SS - : Grand Rapids Drag Club
en supplies enough to last them for “ 4 d : h ‘ quoted at 14@15c to the producer Oe :
: mand an rices have un- 2 .
several weeks. Beet has been in : weg ve een = lhere and about 2c reta Beans are! Pincds Deco a -
much better demand than cane dur- changed during the past week. weak and heavy stocks im some of | niche and th :
ing the past two months, which was Salmon—The Seattle Trade Regis-|the elevators are reported Buck ‘ ‘
undoubtedly caused by the great dif-|ter says there is nothing new to re- wheat for seed is scarce and quot les i é :
ference in price. The local quotations | port so far as actual trade conditions ed at $1.25@1.50. Cine Binceidious - :
are 5.24 for Michigan and 5.90 for|are concerned. Although jobbers are| Apples—Western, $2.75 r c rotar T :
Eastern. anxious to place future orders, pack- Bananas—Prices range from $2.25 r rer 1 - :
Coffee—The market for the week|ers refuse to do any booking at this according to size 4 ;
has continued to fluctuate actively,|early date. Much activity is being Beans—$1.60 per on ‘
‘ a a ¢ « é ° = fo £ ae ee
with options at the present time shown by the different canneries in ed; $2.75@3 for kidney} Dy . :
. . ° . ° ¢ eta Pd ee ” a
about the same as last week. Cost|getting their plants in readiness for Beets—45@50c per bu . : . :
and freight offers continue too high|the coming season and large quanti- Butter — Local iler te . - - :
. : “ os ets « “| a al €
to attract buyers and the belief of|ties of supplies and other materials |} creamery at 25/2 IDs an c . . é
Brazil in higher values is reflected|are being shipped by every boat go- prints; 2ic for No. 1; packmg stock,| . . :
by the unwillingness to sell on a ing to Alaska. 12c. ; os 1 eee diane
basis of spot quotations. The de-| Provisions—It is an open secret Cabbage—4sc per - -
‘ i ie 2s 4 Carrots—40c per bu
mand has been light, the oe a in the provision trade that one of the _ > p
ing a tendency to wait for the sales ; , : lery—20c per doz r hom .
en 7 “\|large packing concerns in Chicago]... Cattncn, sO@TSe .
in April; 600,000 bags to be sold Apri! i grown; Caliornia, 50(@ +5 Ne ‘
} has a very large holding of May ribs.) Cocoanuts—60e per doz ~ 9 '
1 at market price and 600,000 bags to é : : Cocoanuts—60c per doz $4.25 _
! : ._|This delivery continues to rule at a aati
be sold April 22, if they can get 75) _,- ; : per sack. scciasicilasidiatc alll icant
: 4 stiff premium for deferred months. Ciuatnaitns Cine s iia on 4 :
francs. ’ : -Fanherries —~ Lape <a we Did You Receive 2 Sammons?
J : .. |The success of the holder of thelgsy-9 2, pHy oy .
Canned Fruits—There is very lit- $10.50 per DDI 1 er if 3
. |property would seem to depend up- Cis eee ene ee tn
tle to report about the market this see : cucumbers—32@2.25 per doz os :
: ; : : on the attitude of other packers in Sees—Local dealers are paying 14 ‘ ;
week, it being well supplied in most ; tegzs—Local dealers are paymg i+ ad hatcher "nae i
: i Chicago and elsewhere, who proba-} qotivered ;
lines. Prices are very firm and the ; , delivered :
: ae ; bly will be in fluenced by the demand] ¢,,56:  Walacas. 35.73 as o ‘
demand is of a fair size for the time ol dalent fox sah ales ‘4 sTapes— Mailagas, o ) eg a th 4 i ;
: ale S eats and the ex-}- by ata 8 </> = fae
of year. Supplies are very short on aye 7 “* pGrape Fruit — $3.253.50 caw tm o vs . :
; tent of the marketings of hogs, which] .:,.. ‘
the coast and also in the Southern e: ; ' <acited 6 31Zes. a p oe uf .
: , 4 ve improved considerably recently. a ees ae Saw x
markets. Gallon apples still main- Pp : y _ Honey—15@16c per 1} white . :
t ; There was a decrease last week of] .;..c- and I%¢ for dark oe ss ”
tain a high market and the demand i : : clover and 12c for dark si . : " 5
i very Fi rht 200,000 = the packing or hogs FOF I emons . € alefornta a 50a yn
eat gs the w season as com- a
Canned Vegetables — The market d psaee oe my ot Pe Pras per box ete
: , a € ere : ihe aw 1 i.
on tomatoes is holding firm, but : og — Jd ln le ao = ; _ Lettuce—i2%c per ea is
. . s D oO 36 OZs - on Se
prices have been unchanged during cag eps - oe ae 130,000 hogs | head, $2.25 per hamper 2a
the past week. The demand has in t Ua sre o _ summer sea- Onions—Spanish, $1.60 per cra Tree Weel tor
been of a good size from the retail 7 © a Sononaiy a Pag home grown, 70c per bu: green, 35¢ | of Grand R
, © e 3 a clos-
trade. Eastern canners report a good ae — ‘ a. we oe rper doz meetin :
: : c e we j ; -clines oO 214 : ae .
demand for futures at prices higher . t ie tate = ' or I “% fla x . .
~ (M25 D15 2 s a y+ : -
than a vear ago. Corn and peas are ea ee ost 12Y%4@15e and rib Ro :
: : 4 Y ° 4 S$ ang f , - -
being taken very freely by most of ost 10@12/4e Last week ' gles OF Pop — a oe
the trade and supplies are light, with _dSieee of the principal articles dealt |3:/@: s she oa i .
oe ° ; > .
very little stock remaining in wai the Chicago Board of Trade Potat market is st “- “sete . ‘
hands. Spinach, string beans, sweet was. 2530 buying point eae 4 ag
. * Ww qj . 2. a ala 9 s - om —
potatoes and pumpkin are holding : High Low i9it Poultry—Local dealers pay 12%¢ | ty-five or 10
quite firm and the demand is fair.| Wheat— for hens: 13!4c for springs: 9%¢ [OT served landor ster 2
: . : \% iZ 4 oa ae i .
Dried Fruits—The market on dried May ...$ .92% $ 89% $ -91'% told roosters: 16¢ for ducks; 12 wrogramme ae : ' a
. , 901 Q734 9 “ ¢ acd
fruits shows more strength than any July 9014 8744 99 geese and 18c for turkeys ranged and a report w 4
: : : I Q7 3934 . “ a “
other line of groceries and prices are Sept. 39% ol 89% Radishes—30c pe the recent State convention
high and firm. Two or three itemis Corn— Sweet Potatoes —! ivied $1.60 a ie
. . . Z sf Ath —t, Oth aat ad ie
in the line have reached such a high May 50% 48% 50S | per hampet e a
. . Kn7Z I EAT. - call ae asante a merced + cai8ne nd ~ < com
point that it has lessened the demand | July 507% 491% 50743| VWeal—Dealers pay 10@10 2
to a great extent. Supplies on the | Sept. 5144s 50% 51% —_.+.—_— ec, wrtn
i P onans
coast are nearly all cleaned up Oats— With the Salesfolks. oe
Peaches have not shown much activi- ay ...: 2 30 31% Sturgis—Harry Neuman has re thserine
: ag enfoceman mm the Nena: a, a
ty until lately, but now the market | July 31% 3 31 signed as salesman 1 h i ;
im s fs ¢ ¢ - 5 weit renrecent tire
is very firm and the demand is in- See. 45g «= ES 29% 3074 \furnituré store and will represe

 

MICHIGAN

TRADESMAN

March 15, 1911

 

THE TRADE IN GINGER.

 

Most Useful of Spices—Its Cultiva-
tion and Preparation.

Ginger, know as zingiber officinale,
has never been known to exist in a
truly wild state. It is no doubt a
native of tropical Asia, in which ii
has been cultivated and exported
from a very remote period. From
Asia it was brought to the West In-
dies in the sixteenth century. It has
now spread from the East and West
Indies throughout nearly all the
warmer parts of the world, a por-
tion of the present supply
from West Africa.

coming

Ginger is known to have been cul-
tivated in India and China for manv
centuries. Knowledge of the tuber
seems to have reached Europe via
Arabia and Africa. Ginger was
known to the Greeks and Romans as
a spice, and coming, as it did, via
the Red Sea and Alexandria, they
considered it a product of Southern
Arabia.

As early as the second century it
was one of the spices liable to the

Roman fiscal duty at Alexandria
During the Middle Ages it is fre-
quently mentioned in the lists of du-

ties and evidently constituted an im
portant item in European commerce
with the East. It is mentioned in the
Anglo-Saxon leech books of the
eleventh century.

During the thirteenth and four-
teenth centuries it was, next to pep-
per, the commonest of spices, cost-
ing, on an average, 40 cents a pound,
which was about the price of a sheep
at that time.

Ginger is one of the most useful
spices, and its uses are more nu-
merous and varied than any one of
the others. It has Jong been known
both to Hindu and Mohammedan
medicine, and its uses in Europe and
in the United States are well known.

As a_ rule spices

grow above

ground, but this is not the case with

ginger. This product is a root and
grows beneath the surface of the
ground. Ginger is known in two

forms, namely, the rhizome or root,
dried with its epidermis, in which
case it is called coated: or deprived
of its epidermis and then termed
uncoated or scraped. The pieces.
which are called by the spice dealers
races or hands, rarely exceed four
inches in length. They have a some-
what palmate form, being made up
of a series of short, laterally-com-
pressed lobes, like shoots or knobs.
the summit of each of which being
marked by a depression indicating
the former attachment of a leafy
stem.

The plant flourishes best in rich.
well-drained, clayey loam. Small
pieces of the root are planted about
four inches deep and nine to twelve
inches apart. It has red _ flowers,
slightly tinged with green, which ap-
pear when the stems of the plant are
three to four feet high. When the
flowers have withered and seeded the
roots are dug up. If left too long
the roots put forth stems and be-
come fibrous. If taken up earlier
they are only about five inches long,

very succulent and suitable for pre-
serving.

The chief kinds of ginger in the
market are Jamaica, Cochin, Bengal,
Chinese, Japanese and African. The
Jamaica ranks first, followed by
Cochin, while the African ranks low-
est.

The leading exporting countries
and the quantities exported from
them in 1909 are as follows:

China” ..:.... 8,157,000 tbs. $132,000
India .. 7,340,000 tbs. 537,000
Japan ....... 3,331,000 tbs. 170,000
Jamaica ..... 2,319,307 ths. 218,000
Sierra Leone. 1,617,000 ibs. 70,000

—

Total ...22,613,000 tbs.

packed in jars or glass bottles as
closely as possible, and these are filled
up to the very top with more thick
syrup, so as to leave no room for air.
The bottles are finally corked and the
jars made airtight by lids pasted over
with parchment. The ginger export-
ed to Hongkong is fresh and is pre-
served there, from whence it is ship-
ped to Shanghai, and also to Great
Britain, the United States and other
countries.

There are several factories for
bleaching ginger in India, along the
Malabar coast. In these the follow-
ing method is in general use: The
process, in short, consists in soaking
and washing the green ginger in lime

 

 

In China the young green tubes or
roots of the plant are first scalded,
then washed in cold water and peel-
ed. They are next covered with a
weak syrup, say one pound of lump
sugar to six pints of water for twelve
pounds of ginger, and left for two
days. The syrup is then poured off
and replaced by a stronger syrup,
and this is repeated two or three
times until the syrup is made very
thick, say twelve pounds of sugar to
twelve pints of water. It is then
boiled and stirred until it reaches the
consistency of virgin honey and the
ginger is swollen, bright and nearly
transparent. The pieces of ginger
thus charged with syrup are then

 

 

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ree ot

From the Clothier and Furnisher

Window Card Suggestions for the Easter Season

\eeder, and then fumigating it with
sulphur vapor. The object is to in-
crease the keeping quality and also
to dry it without loss of shape. When
the green ginger is received it is first
put into the washing tank in water.
Two or three men tread the roots un-
der foot. The adhering mud is wash-
ed off and becomes mixed with the
water, the water being changed ac-
cording to necessity. During the
treading the outer skin of the ginger
is rubbed off.

Next the cleaned ginger is trans-
ferred to the lime cistern. This con-
tains lime water of the consistency
usually considered sufficient for
white-washing walls, After remain-

 

 

ing here some time the roots or
rhizomes are placed in small shallow
trays made of wicker work and ten
inches in diameter. The trays are
taken to the bleaching rooms and
placed on shelves. Each tray contains
about five pounds of green. ginger,
and there are about three hundred
trays to a room. Seven pounds ot
powdered sulphur are put on a pan
and fire started from the outside. The
door remains closed for four hours.
The ginger absorbs all the fumes
produced by the vaporization of the
sulphur. After leaving the doors
open for some time the trays are tak-
en out and the ginger spread out in
the sun for drying. This is repeated
the next day and a third time the
day after, the material being dipped
in lime water before each fumigation.

By a Papal Bull, in the early years
of the sixteenth century, the non-
Christian world was divided between
the Spaniards and the Portuguese,
giving to the latter Africa and Asia
and the islands of the Pacific, except
the Philippines, and to the former
America, except Brazil. This exclud-
ed Spain from the. spice-producing
regions of Asia. Spain, however, im-
mediately introduced the cultivation
of ginger and other spices in its
West Indian possessions. To-day,
while ginger is still grown. in these
islands as well as in Mexico, Brazil
and other tropical American coun-
tries, the English Island of Jamaica
is the only one in which the export
of ginger is now of any importance.

The ginger of Jamaica has gained
so high a reputation that the impres-
sion in many minds is that more gin-
ger is grown and cultivated in Jamai-
ca and exported from that island
than from any other part of the
world, and it is, therefore, sometimes
called the Land of Ginger. China,
however, exported nearly three and
one-half times as much: India over
three times and Japan nearly one and
one-half as much as Jamaica in 1909.
There has been a great falling off
in the cultivation of ginger in Ja-
maica. It is said to be dying out on
account of the persistent cultivation
of the same plant on the same land
for a long series of years.

Jamaica ginger is considered the
best in the market, and this is due
to the more careful methods used in
preparing it, which are in some re-
spects different from those already
described as prevailing in India. In
Jamaica ginger peeling is an art. An
expert always peels between the fin-

gers of the “hands” of the ginger
roots, leaving to less experienced
persons the peeling of the other

parts. Examination of a transverse
section of ginger will show the im-
portance of this operation. There is
an outer striated skin, under which
there are numerous layers of very
thin-walled cork cells. This contains
numerous oil cells, they being most
numerous at the bud points. The
deeper the peeling, therefore, the
more of these substances will be car-
ried away with the epidermis and
more cells will be opened from which
the oil may exude.

As fast as peeled the

roots are

 

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March 15, 1911

MICHIGAN

TRADESMAN

7

 

thrown in water and washed. The
purer the water and the more fre-
quently changed the whiter the prod-
uct will be. The “hands” are peeled
during the day and are allowed to
remain in the water over night. This
water acquires a slimy feeling and, i!
concentrated, becomes mucilaginous
and acquires a warm and aromatic
taste. The natives claim that this
takes the fire and poison out of the
ginger. A few planters use lime juice
in the water. The fumes of chlorine
and sulphuric acid are not used in
Jamaica as in India. The tropical sun
is the drying agent in all cases. Care-
ful planters put the ginger out in the
morning when the sun rises, turn it
over at noon, and take it in at sun-
down.

The United States imported 5,595,-
305 pounds of ginger in the fiscal
year ending June 30, 1909, valued at
$374,504, and as it does not re-export
any this makes the United States the
largest consumer of dried ginger.
Practically one-fourth of the world’s
ginger is consumed in the United
States. There are no statistics giv-
ing the countries of origin, but from
the statistics of the other countries
we know it comes mainly from China,
India, Jamaica, Japan and _ Great
Britain—John J. MacFarlane in the
Tea and Coffee Trade Journal.

—__ ++ >—___
Decay in California Oranges.
Written for the Tradesman

On account of the many complaints
received from jobbers of citrus fruits,
the Government of the United States
has assigned C. R. Mann, a specialist
of the Agricultural Department, to
Southern California to study the
causes of the unusual decay in orang-
es. Mr. Mann will inspect the va-
rious methods employed in treating
and handling the fruit—the relation
of washing, brushing and other proc
esses to. deterioration and
Many growers of oranges express the
opinion that the fruit is weak physi-
cally this year, and therefore it is les:
resist blue
mold when it is bruised or the skin
broken. In addition to this the big
crop this season and the necessity for
rapid handling have resulted in less
care than usual in picking and pack-
ing the crop. Both causes together
have brought about a much larger

decay

able to the ravages of

average percentage of decay than in

past years, when careful handling
prevailed. In twenty-five or thirty
packing houses already inspected

much less care was noticed in han-
dling oranges. In several instances
85 per cent. of the fruit was injured
by clipper cuts. Gravel punctures in
the picking boxes many in
juries. From one-half to three-
fourths of the bottom layer of ornag-
es in many boxes examined had been
gravel. Other
injured by

cause

punctured by spect-
mens had _ been dead
branches scraping the fruit while if
was being picked.

Several years ago Mr. Mann spent
several weeks in California investi-
gating the lemon industry.

Arthur S. White.
—_——_+2 >

Did you ever notice that a stingy

man is usually an inefficient man?

MORE & BROOKS,

Contractors, Built the City Reservoir
and Improved Streets.
Written for the Tradesman.

Jacob C. More and Thaddeus C.
Brooks composed the firm of More &
Brooks, in Grand Rapids, many years
ago.
for the performance of public work,
and during their partnership they
graded, graveled and paved many of
the streets and constructed a numbe-
of sewers for the city. In one of the
later years of their partnership Ches-
ter Ci Siegle was admitted and then
the firm built the city reservoir an:
carried on business on a larger scale

men when they entered upon thei-
the ill will of competing contractors

most of the valuable public contracts
which were let by the Common Coun
cil, the city not having risen to the
dignity of having a Board of Public
Works among its assets. The dis
gruntled contractors frequently “but
ton-holed” members of the Co

mon Council and reported ille
deeds committed in the performanc
of their contracts not at all creditable
to the firm. I

F

1Q

ai

Logs and
in the streets to be filled had not been
removed as required but covered 5b;
earth: the amount of gravel required
in finishing a street had not been
furnished and like delinquencies were
reported to the aldermen from time
to time and by those officials present-

 

ed to the Common Council. More
srooks always attended the sesst
of that body and when their alleged

delinquencies were reported More
would snicker and Brooks filled the
Council chamber with a horse laugh
These demonstrations
aldermen, but the firm had a faithful
friend and I

irritated the

substantial backer in Al-

derman Luce, who never faile
prove that the charges wer sup-
ported. After the completion of th

reservoir, a job that has stood the
firm

the manufacture

test, of time, the

More engaged

cheap bedroom furniture with I
Stow, under the corporate name of

the Grand Rapids Furniture Com-
pany, in which 53 j
cessful. Mr. Brooks moved to
Mich.,

years he carried on street improving

they were

 

2 cart £- nem ber
son, where fF a NtUMipel

and sewer contract work very

cessfully. He was elected to the
fice of Mayor for several terms

Messrs.
very
often

jobs

More and Brooks

industries men Ea

found them at work on then
hours before the
employ
daily tasks. Mr. Brooks was th

ther of a

men mm #-

arrived to commence the

‘ e
MUMDET OF

 

3 wite of ther

|order to relieve ht
|while preparing the morning mea!

sometimes took them to the street
which the firm had under contract

iwhere they played in the sand un
ithe family should be called to break-

ifast, while he vigorously handled
|pickaxe and the shovel.
Mr. More moved to Southern

ifornia several years ago, after havi

t
Their business was contracting |

closed out his business interests in
Grand Rapids, and is living with an
only daughter in one of the suburbs
of Los Angeles. Arthur S. White.
2
Business and Living Costs.

Business, being business, sets about

|methodically with an idea

mining just what factors are responsi

 

  
  
 

More and Brooks were poor young |
career as a firm and early incurred |

on account of their ability to secure |

ble for its increased cost iving
When the individual’s bank account
e > a, ™ rm ©

fails to show up m a atistactor
Imanner at the end of the year the
|
|somewhat usual excuse is that th
i - ’
| money, or part of it, has been spent
{ 2.1
| foolishly

ait t

Just the same con i
susiness. [s not part :
~rease nm net ronts ttwise

 

1if not foolis exne trie
t
i
overed lea ™ ‘ .
ettorts ft save a enny IDET

idoflar in the endeavor?

€Cnrrent wiestedce —— t. et
mer de af ” . ‘
réetnods 1ccoOW g are ! E
The ok-keepme . sneer
‘
chentd te onalot mle
+
srve snAoOWwITiae ever + orT? r ¢ + Sz5e
whether be net enht ~ ; +
. “
#h Farmh ~ -
rerect an fhe invesctme -
sel \ rhcr
¥t ~
Tyt % er -
ain
the serena! - + “y -
tdi $
¢ noe z -
crease the margit a t 3 1 nm
a wee oe + " + —
t
ed recemt ——
+ i cut + “
wren art? # -
=F \
ee
i .
Arne nm
fr@arti J
ms rene Do
“eye + -
, ~ were 4
roads rep \
™
# 4
S ror
3 x
we owes “*
* —
rye Ti
rreat + “ ™

1911 HONORARY MEMBERS.

 

Value of the Michigan Association of
Retail Grocers Recognized.

Port Huron, March 12—The
x ne y 7% yleT _ rt ~
aes ha "soot & e TTT tTT
emai ee Mai Vf iteaas
alg F
+4] rrocers 7 — Wer:
a
a VW oF sear S
tn rer Ciiceient! Wik
—
roenxn at - "Ltt ~*~
ft +++ 2 = SS Torent’
Tham ne - ~ + Fr ~
— ill oon
27 re SD - - - “
A
~+ VF -
as ae
wT
iii diana
& Seviprural Ieenction

 

 

 

ener

 

 

 

 

MICHIGAN

TRADESMAN

March 15, 1911

 

MicHIGANERADESMAN

DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.

 

 

 

Published Weekly by
TRADESMAN COMPANY

Corner Ionia and Louis Streets,
Grand Rapids, Mich.

Subscription Price.

Two dollars per year, payable in ad-
vance.

Five dollars for three years,
in advance.

Canadian subscriptions, $3.04 per year.
payable in advance.

No subscription accepted unless ac-
companied by a signed order and the
price of the first year’s subscription.

Without specific instructions to the con-
trary all subscriptions are continued ac-
cording to order. Orders to discontinue
must be accompanied by payment to date.

Sample copies, § cents each.

Extra copies of current issues, 5 cents;
of issues a month or more old. 10 cents:
of issues a year or more old, $1.

Entered at the Grand Rapids Postoffice
as Second Class Matter.

E. A. STOWE, Editor.
March 15, 1911

 

payable

 

 

 

 

 

PASSING OF MAPLE SYRUP.

Much has been said of late through
the press regarding the passing of the
buckwheat cake and its attendant,
maple syrup.
be concentrated in form to an extent
which renders it undesirable from a
hygienic point of view save to those
engaged in the most active outdoor
pursuits, no such objection can be
raised to the pure maple product.
Combined with the modern breakfast

foods, it is as timely as with the old}

fashioned buckwheat cake.
a lamentable fact that many of the
present generation do not even know
the flavor of pure maple.

As it appears in the large cities in

forms within the reach of the aver- |

age citizen, the salesman is
ready to say that it is pure.
is always

mever

attachment to his
guarantee, which convinces one that
while it may be as pure as is com-
monly offered, it is not what
forefathers were accustomed to. Pure
food laws have stepped in to prohibit
the mingling with it of brown sugar
and other cheaper saccharine forms,
and labels must be modified accord-
ingly. But the fact remains that the
pure maple is absent unless one hap

some

pens to be in favored regions or able
to put a stiff price on the product.

It is equally a fact as
as it is useless that one of our choic-
est distinctive American products
should thus be allowed to wane. The
destruction of timbered lands may be
held in part responsible.
er deciduous

lamentable

trees are removed
the wind is allowed to have free ac-
cess, the roots of the maples do not
anchor deeply enough to survive the
blasts: and thus have many good sug-
ar camps been finally sold to the tim-
bermen: it may be after they have
been prostrated.

Yet trees grown as. shade trees
seem less prone to such trouble. In
fact, there is no more delightful shade
tree, either for the lawn or roadside
planting. The owner of a large yard
may, if be will, have trees of symmet-
rical form, rapid growth, beauty in
the pendulous blossoms of spring and
the golden tints of autumn, together
with enough sap to furnish a treat

While the former may |

Yet it 15]

There |

our |

When oth- |
and |

for home consumption, and that of
the pure, unadulterated article. [f
every land owner would do this there
need be no danger of the passing of
maple syrup.

 

SCATTERING BEAUTY.

Dr. Marden tells in a recent num-
ber of Success of a woman on 4
train who was noticed emptying the
contents of a small vial from the
window frequently, and then replen-
ishing the vial from a sack. Her
seatmate was puzzled by the move,
but found out from enquiry that she
always made a practice when travel-
ing of scattering flower seeds along
the way. She might never go the
same road again, but the results of
her sowing would brighten other
lives.

Beauty of form is not the only aim
of the true artist. There is a beau-
ty in character which far outshines
all this, and he who can add a touch
here or blot out a stain there
rest assured that he has not lived in
vain. We can almost see the pleas-
ant surprises which await the future
|passenger over those The
ibright and unusual forms for such

may

lines.

places may for the time arouse puz-
zling problem in plant migrations
in the mind of the scientist; but the
commonplace person will feast upen
the beauty and ask no_ questions
about how it happened to be there.

There are so many waste places in
our own vicinity which need the
mantle of love thrown about them:
so many wounds which need
antiseptic and healing salve. There
are so many phases of moral and
spiritual weakness which elude the

|
|
j

some

 

iteacher in the day school and in the

| Sunday school. Every time that we

can aid in strengthening morals or

drawing out new powers in a human

soul we are as surely scattering the

lseeds of beauty as was the old lady

on the train. Well said Blanche

Fearing in “In the City by the Lake:”

“Let our chiefest mission be

To make ourselves the noblest that
we may: i

And second, to ennoble other men:

Because the great Christ-passion to
redeem

Burns in our hearts, and life is but
half lived

Unless we feel that men have touch-
ed our robes

And virtue has gone out from us.”

 

 

TRADE IN FLOWER SEEDS.

Where warden
seeds there may be one to a limited
extent, at least. worked up in flower

there is a trade in

seeds. Every one knows sweet peas,

 

pansies and asters and loves them
Yet the

forget
|within their reach until a neighbor’s
{

many possibilities
bed is in full bloom, and the sea
son is too far advanced to make the
Tf the
seed packets were at hand for a nom-
inal

flower bed seem worth while.

|

price they would gladly invest
in a few of the standard varieties.

| Tf you have doubts about the mat-
| ter commence in a small way with a
|dozven of the choicest and most easi-
lv grown annuals.
turtium, pansy,
phlox, verbena,

Sweet pea, nas-
aster, carnation,
bachelor’s button,

scarlet sal-
are among

cosmos, petunia, poppy,
via and morning glory
the most popular sorts.

Strive to get the best varieties of
these. There is usually a special de-
mand for mixed colors, although if
one is willing to put a little more
money into it, named strains are fin-
er and the arrangement in the beds
more satisfactory. Thus, a mixture
of sweet peas may give two colors
lacking in harmony side by _ side,
while if the selection were restricted
to Blanche Ferry, the old pink and
white favorite, Dorothy Eckford,
pure white, and Lady Grisel Hamil-
ton, one of the largest and finest lav:
enders, no such trouble would occur

There are many asters, some chrys-
anthemum-like, others quilled; some
tall and branching, others dwarf and
presenting a veritable little bouquet
The tailer nasturtiums are more sat-
isfactory than the dwarfs, and the
double petunias are among the fav-
orites for cemetery planting.

These little facts and many more
may help in working up the trade
in flower seeds. It takes time, but
the fact that you hate been directiv
instrumental in making even a sin-
ale waste place to bloom should be
of more satisfaction than that you
have added a few dollars more of
profit te your till.

 

BEING IN SEASON.!

There is scarcely an article offered
in the trade world that has not some
special in which it is most
needed. If we are ready to satisfy
the demand in the early and most
pressing season, we make the great-
est profit. It is the last end, when
the necessary cutting of prices comes.
which spoils the gain account.

Says Quintilian: “Whilst we
considering when we are to begin,
it is often too late to act.” Nanoleon
noted for his promptness and
placed much of his early success upon
this point. It is noteworthy that
among the things which aided in his
defeat at Waterloo was the tardiness
of one of his generals. It was only
a few moments, but it may have been
enough to swing the balance over St.
Helena.

Tt is the first
season which
price.
his meadow

season

are

was

strawberries of the
command the highest
The man who wants to
does
for von to order the
ready to sow. The seasons
that things be done on time. Nature
has her calendar which must be given
due regard. The golden now
be the only time when a_ certain
thing can be done with advantage to
either vourself or your patrons.

Make out vour own calendar in ad-
vance, and then work up to it. There
are certain goods, you know froin ex-
perience, which must be ordered con-
siderably in advance of the seascn
if you would have them on time. The
distance from the source of supply
may be great. Or the supply not
equal to the demand, in which case
it is highly important that your order
be on time.

Take as much pride in being up
to date as is the fashion leader re-

seed
not relish waiting
seed when he is

demand

may

 

 

garding her Easter bonnet. It wil!
prove to you a source of profit rath-
er than simply an exhibition of van-
itv. New goods look more tempting
early in the season every time.

 

LOSS THROUGH SMOKE.

We talk about our losses through
“things going up in smoke” and re-
main quite placid regarding another
deficit—the things which smoke eats
up. A specialist who recently gave
a talk on this subject to the students
of the Carnegie Technical School
placed the cost in Pittsburg alone an-
nually at $9,000,000, and to this
source he thinks a part of the increas-
ed cost in living should be charged.

Among the items enumerated in
this expense are included the wash-
ing of smoky windows and skylights,
painting smoke-stained houses, laun-
dering sooty linen, renewing smoke-
soiled goods in the stores, furnishing
artificial lights to replace the sun-
light obscured, and in other ways
striving to brush away the grime.

Besides, there is the injury to veg-
etation, not simply in looks but 1
thrift. Still worse, the injury to the
human system. It may be said that
new paint on the buildings and a re-
newal of soiled clothing means work
for the painter and the laundryman—
that they help to keep things mov-
ing. This is not progress.
The
lem is a serious one in any town, ani
when large manufactories intensify
it, the situation may be regarded as
appalling. Science may find here a
prolific field for abating the nuisance,
but until its methods are more fully
perfected protection by legislative
rules may prove essential.

It is only

repairing waste. smoke prob-

 

 

WASTED ENERGY.

A very small leak in a steam pipe
will waste enough power to run quite
a bit of machinery. The _ careless
workman disregards it and fails to
note that it is gradually increasing
in size until the increased work plac-
ed upon the boiler may mean sc
rious damage.

There are many points in our ev-
eryday work where energy is being
needlessly wasted. A man of
ern ideas looked with amazement
upon the narrow path worn through
hard rock where for several genera

moc-

tions water for family use had been
carried up the steps from a spring.
He rapidly figured the number of fect
of pipe necessary to enable it to be
pumped into the house, and the phy-
sical force wasted in the years was
to him one of the queer things 1
life. Yet those had
toted the water during this time had
never really thought that there might

be a better way.

who cheerfully

In many ways we are apt to fol-
low in the footsteps of our predeces-
sors- without

the loss in so doing.

considering
The less fric
tion in our work the cheaper it caa
be accomplished. The fewer unpleas-
ant diversions the more we can ac-
complish. The main point is to see
that there is no waste energy; to di-
rect every word and deed into profit
able channels.

seriously

 

a = MEP me

he.

 

4.
f

 

 

ia MN

Miarch 15, 1911

MICHIGAN

 

 

MICHIGAN HARDWARE MEN.

Annual Convention at Bay City Was
a Great Success.

The annual convention of the
Michigan Retail Hardware Asse
ciation in Bay City last week was
one of the largest attended, most in-
teresting and in many respects the
best convention the Association has
ever held. The programme was of

unusual merit, with addresses that
were timely and instructive. The
Bay City merchants outdid them-
selves in the matter of cordial hos-

The exhibit was large and
The election of officers

pitality.
instructive.
resulted:
President—E. S. Roe, Buchanan.
Vice-President -— Chas. Miller,
Flint.
Secretary—A. J.
City.
Treasurer—Wm. Moore, Detroit.
Executive Committee — O. H.
Gale, Albion; F. E. Bissell, Munt-
sing; Fred Rechlin, Bay City; Adrian
DeWindt, Grand Rapids; C. E. Dick-
inson, St. Joseph.
Following the

Scott, Marine

election the new

 

to-day that the retailer has become
President made a felicitous addres? |. tomatic distributor
of appreciation for the honor com- | ost ai hg ee ae
ferred upon him, and the other offi- | 7 ae ae a E
cers elect responded happily to th io.
demand for speeches. bead vine oy — ie
Grand Rapids was chosen unan i 4 ad sl
mously for the next place of meet ee a
ing. eile ei |
Tuesday, March 7. ative tiles ie ‘
The convention opened at 1:30 D-lating in ¢ ne -
m. in the Council chamber and was|thoucht that i u
called to order by President O. H-|the idea of the desir . an
Gale. The delegates united in sing-| ¢ic¢] Within t a . " i
ing “America.” Mayor Gustave Hein| months we have had somethine
was introduced by President F. A-larise in business, whic
Richein, of the Bay City Association, | «<s, entific Manaaement’ an
to extend greetings and welcome in | has heen anolied to one creat iz
behalf of the city. lesw in the United States, to-wit
Mayor Hein said: “It affords me|railroads, we have begun to r
great pleasure to be called on at this| that it has much to do with the
convention. I did not know there|machinery of good stribution
were as many hardware men in the | that it is a factor im t king
State as I see here, and I welcome|profits where heretofore losses
you all on behalf of Bay City to our | been the ascendant man for
city, and hope you will be well en- | k he
tertained and enjoy yourselves so|[t ng 5
that you will feel you want to come lac great n
back to us for the next meeting. We | 3 r n
will do all we can to make it pleas- n much ¢
ant for you, and I will say in clos-|s rmer
ing that while you are here the city | rge
is yours and you are welcome.” nded
Chas. A. Ireland, Ionia, in response | t there
to the kindly words of his Honor, the | rt hh
Mayor, said: “I assure you it is t r
pleasure to respond to the kind words | pected to $ to carr Re @
of welcome spoken by the Mayor of|and have the say: the rs ce
this beautiful city. It never befo eland ask for the g Lttorne
has been the pleasure of this State | Brandeis placed before the Railr
Association to have its meeting in|Commission the problem that befor
this city, and I desire to extend my/jrailroads shou - wed r
thanks for the welcome we have re-|their rat h 2 n
ceived, and also for the opportunity | structed to find out whether ¢
to speak of this beautiful meeting| were or were not g ng Ficie
place. I hope and trust that on ac-|results from the amount
count of the fact that we are meet-|transacted, and whether the wer
ing in this municipal building, that | using efficient methods to r t
it is not with a spirit wholly intent | point: and it a fact in the manc-
upon pleasure, but with the purpose | facturing fines te that cost
of seriously meeting the conditions| gone up and we } reached
which surround the retail hardware | where prices begin to mak mo
trade. Those of us who can go back|and we find that the on differen

and view the conditions that obtain-

 

 

 

 

  

  

}

ed then and compare them with f!
that

t
tnat

conditions
our efforts

quite plainly
not in

   

Vau § 8
Association of which, as citizens
Michigan, we
and I am glad to know that the

otable Mayor has

can be iustly proud

so willingly extended to us the fr
dom of this

men

are not

 

 

   

hardware men are good men. Let
$0 appreciate the privilege that
will accomplish what we hav
together to accomplis I desire. Mr
Mayor, to thank you for your word
of welcome and to say that it ts
pleasure f ts to be
hope it will be our pl to ag
be with you’

The conventic was mot qn

ready to take up the prog

arranged and President Gale imtr
duced E. St. Elmo Lewis. of I
|troit, President of the Assoctati
Advertising Managers, to deliver
address on “Creative Salesn

In part Mr. Lewis said

a | a “+ ane ay | r
1 Feat Many pe €

 

 

between costs and prices is wher

obtain now will seo |

heen able ¢ sored |

 

 

 

TRADESMAN s
* orm ” x — os “ - ely ta
1 3 1 r3scar z re ‘2 ¥ <
e le ¢ - . Lert o v ‘ - -
" same e
SCtE TTT “Ti
alesman a i a |
t n 1 ,
. *
_ - _
- c r r :
:
- oe
> = - °
o a —
"2
%
“
>
“ —S
&
fanwen r 2 3 r
2 - .
. . “
» - as
_ . -
ral - - . -
- 7
» ~ 2 — a » - »

 

  

10

 

 

MICHIGAN

TRADESMAN

 

1911

March 15,

 

 

educating
You

the same thing in
men, you need

learn something
part it to others.
ting men behind
they did

said to them,

your
must
im-

it there.

before you can
You have been put-

the counter
make

‘IT must have something

and
when not sales you
more out of you,’ when the way to
do it was to teach them how to mak,
themselves more efficient.
You find
nothing of
did. lf scientific
ment you bit of
power in your establishment, and you

Try it out

will most of them know

what you thought they

you want manage

want every brain
can only get that in proportion as
the men know what you want done.
\nother thing that leads to sure suc-
cess is that you must put yourself
in right with the public; you want

to be known as honorable and re-
tain the confidence of your cus-
tomers. Get in tune with the times

 

 

and play the game according to the
rules.”
The Question Box.

President Gale read his annual ad-
dress, which was given in the Trades-
full last
y applauded, and then the ques-

man in week, and was]

free
tion box was opened under the direc-
A. Wright, of Holly. |

The questions and answers follow:

tion of Porter

“Are not the expenses of running
a retail store larger than are usually
figured?”

Mr.
We
what is the proper per cent. to add
to the invoiced price of goods, what
profit to add to a dollar to leave a
good dividend at the end ofa year. |
think it is a study for all of us.

Mr. Ireland—lIt

concensus of

 

Judson (Grand Rapids)—Yes.

should have a decision as te

the
opinion the
State Associations I have attended is
that it is make
hard and fast rule, as has just
suggested by Mr. Judson.

seems to me

among
impossible to any

heen

“Which is correct, figuring profits

on cost, or selling price?”

get up an
'eatch the eve of the average reader.

properly written, with position near
the local news, and should have a
good display cut, a little different
from others. Bring out the best fea-

tures of your article and use your
best thought on it. Be careful to
have it set up as you want it and

have a proof of it. If I see good ad-
vertisements I clip them out and file
them and classify them as to seasons.
Note
also the name of the paper and the
You will

They are good for reference.

date of it on the margin.
find most of the cuts you require are
furnished by the manufacturers, al-
though you may have to buy a cut
now and then to suit your purpose.
It used to be a hardship for me to
write an advertisement, but I find it

a pleasure now, and when a _ man
says it is too much trouble, or he
does not know how to do it, I teil

him to save his money if he can not
advertisement that will
I have never seen any direct results
from my other advertising, such as
umbrellas, bill
calendars, yard sticks, etc.,
lieve that next to

boards, programmes
but 1 be-
adver-

and

newspaper

tising come personal letters,

these only on one article or subject

The question of expense must be

|considered, and in this regard I find |
: :
that by making a yearly contract tor

a stated place in a newspaper I can
get a lower rate than when I| do oc-
casional advertising. As to the per-
centage of cost in advertising I try
to limit this to 3 per cent. of

gross sales.

my
IT never allow an adver-
tisement in a weekly paper to run
more than two weeks. In
sion I would say: Whatever you do
in advertising, do it well; otherwise
cut it out, for it will count in
this day and age.

Mr. Rechlin (Bay City)—We adopt
about the same system as Mr. Ben-

conclu-

not

son speaks of, and we keep all ad
vertisements on file in the same way.
Convention Committees.

President Gale read the committees

 

Mr. Popp—In regard to the price
proposition: It is really a hard mat-
ter to explain, for what may be good
in one territory will not work out is

another. My judgment is to mark}
eoods at what usuallysorjustd nnn

goods at just what they will bring.
ES.

the price of goods I want to

Roe (Buchanan)—Regarding

this. make them high enough to make

a profit and low enough to get the

business

“What is the best advertising me-|

doum, newspapers, umbrellas,
blankets, or what?”
Mr. Benson (Saranac)—I am a firm

believer in newspaper advertising for |

First, it is the

Second, it

the following reasons:
most
the greatest number of people in the
shortest time. My experience of
twenty-eight years in retail hardware
and eighteen years with all kinds of
advertising, without any apparent Te-
different from that of the

economical. brings

sults, is

last ten years when I confined myself |

to newspaper advertising. I know
now that I am receiving direct and
good results from it. It should be

say |

horse |

jas follows, and then the convention
-adjourned until Wednesday:

| Exhibit—F. A. Rechlin, Bay City:
|O. J. Darling, Detroit: John Popp.

W. C. Rech

Secretary.

| Fickemeyer, Bay City:
llin, Bay City, Exhibit

i
i

Entertainment—Wm. F. Jennison,
Mundy, Bay
Bay City.

|Bay City; Robert N.

| City; Frank H. Mohr,

Constitution and By-laws — Chas.

1A. Ireland, fonia; C.

| St. Joseph.

Question Box—Porter A.

| Holly;

'Morgan, Cadillac.

Resolutions—E. S. Roe, Buchanan:
A

iC. P. Judson, Big Rapids:
| Palmer, Brooklyn.

Nominations—Fred Ireland,

i
}
j

inie, Eaton Rapids; Frank M. Brock

lett, Battle Creek: M. A. Benson, Sar-|selling | papers

lanac; T. E. Bissell, Munising: A. G

|Schoeneberg, Saginaw.
Auditing—K. S. Judson, Grand
|Rapids: Julius Campbell, Traverse

,City; Emich Solms, Saginaw.
| Legislation — Paul E. Dunham

| Saginaw: Geo. J. Frank, Bay City: H.|

E. Dickinson, |

Wright.
3. F. Casitan, Jackson; & 7

Beld-
ing: James Tyre, Detroit; H. C. Min- | table, put a sign on the table, ‘Hard-

 

Lansing; J. H. Whitney, Merrill,
Martin H. Holcomb, Pierson.
Sergeant-at-arms—George Hohes,
Bay City.
Wednesday, March 8.

With President Gale in the chair
the convention resumed business at
1:30 Wednesday afternoon, and as
an “opener” sang America, and the

hardware men sang the anthem
lustily and well. President Gale
asked Mr. Wright to reopen the

question box, and Mr. Wright, re-
calling that the question under con-
sideration was the best medium of
advertising, asked if anybody else
had anything to say. “Has anyone
had any experience in advertising
special sales?” he asked.

Mr. Tyre (Detroit) — We had a
broom sale and found it was a pay-
ing proposition.

Mr. Davenport—My experience is
that if the local papers have the
circulation and you stand the
that it brings good results.

can
expense
T can not get results from circulars,
but I know that in any where
the paper has a large circulation the
quicker and

town
advertising will bring
better results than anything else.

Mr. Wright—Is one reason why
you do not gea better results from
local advertising because people do
not believe are
them what you advertise?

Mr. Moore ( Detroit)—I agree with
the statement that the kind of
lvertising you do depends upon the
locality. In Detroit newspapers do
me very little good. We are on the
outskirts of the city and are coni-
pelled to depend largely on the cir-
lecular reaching the people direct.

Mr. Miller (Flint)—I think news-
paper advertising is all right.

 

 

you going to give

ad-

Mr. Wright—Now for the nex:
question: Is it a good business prop-
osition to keep your windows lighted
until 19 p. m. on week days?

President Gale put the lid on the
question box for a time and intro-
duced Saunders Norvell, of the Hard
St.

ware Reporter, Louis, to speak
on “The Future of the Hardware Job
Retail Merchant.” Mr. Nor-
was given an enthusiastic greet-
ling and able address fre-
|quently interrupted by applause.

and

his was

 

Address by Norvell.
Mr. Norvell, in an _ introductory

greeting, said he believed the way to

set business was to go after it. He
irelated how he resigned the presi-
|dency of the hardware house with

|which he was connected because he
i had become weary of the routine. He
| bought the Hardware Reporter, then
1a struggling trade publication, “Down
‘in Cincinnati,” continued Mr. Nor-
|vell, “we hired a young lady to take
|subscriptions for us. We furnished a

|ware Reporter,’ and she sat there
for us. By ‘that
.|method we got fifty subscribers. We

ichanged our tactics and in Chicago
‘hired another young lady. She did
|not have any table, but had to get out
;and hustle for business. She got us

Now that is the keynote of
the successful or non-successful job-

Chicago.

ber or retail merchant or manufac-
turer—the policy of going after
business and going after it hard. i
have sold hundreds of open stocks,
and I know by experience of many
who bought their goods, put them on
the shelves, hung out a sign and then
sat down to wait for the business to
come in. Sometimes the trade comes
and sometimes it does not, but he
who is satisfied to hang on with a
meager existence staring him in the
face, and complain of the catalogue
house and what it is doing to him,
is the one to blame, for he is the
one with the lack of business or sell-
ing ability. I have always said, and
do so now, not
goods cheap. I remember a custom-
er who doubted the
after going all over St.
getting prices and catalogues he came
to me and told me he was prepared
to buy a stock of goods, but that |
would have to figure pretty close to
sell to him. I asked him what he
knew about the matter of price, and
he admitted he did not know much,
and for his benefit I illustrated it to
him in this way. I took a piece of
paper and drew a line down the
page. I said, ‘This line will repre-
sent your open stock. Now the
first thing you want is a certain line
of saws, some meat cutters, etc., all
merchandise with a fixed price, fixed
by the manufacturer, and a price that
the jobber- can not fix. This stock
will represent 25 per cent. of your
entire list and the price on it is con-
trolled. Now, you will want some
special brands,’ naming a list that was
found to compose another 25 per
cent. of the line, ‘and they have a
fixed price. Then you take a line of
brushes, shaving brushes, and a lot
of other things on which you can
place no fixed value because you do

say you can buy

and
and

assertion,
Louis

not know what they are worth, and
this line will make another 25 per
cent. of the entire stock. This will

leave but 25 per cent. for tacks, grind
stones and such like stock on whic’!
you can get anything like a clos:
price.’ That is
day, and I have talked with any num
ber of hardware men tell
that it is the truth: there is no
er way, and the same thing is
of the jobber. We can not buy any
cheaper from one than from the oth-
er. We have to pay the price be-
cause it is fixed. Of course that does
not say that we are not privileged
to buy as cheaply as we can, but we
have no great margin in which to do
it. If we can not buy cheaply, we
have no limit to the sale price. That
end of the business is wide open; the
limit is the ceiling. When we start-
ed out in business with that idea som-
ten years ago and took hold of a
business that was selling something
like a million five hundred dollars a
year, we finally made it in the ten
ten and a half

the retail business to
who m2
oth-
true

years a business of

millions instead, and nothing did that
but figuring prices and using selling
schemes. We measured everything by
possibilities, we sized up the situa-

 

.'250 subscriptions by her efforts in

tion—why, gentlemen, think a mo-

 

 

 

 

 

     

 

 

 

  

 

 

 

 

 

 

 

 

  
       

 

—— MICHIGAN TRADESMAN 33
;

ment, what is the size of your town, | pearance, and I think that the im [ment was made. [ fimd that ‘ pers 7 ‘arz
what are its possibilities, what could | provements he is showing are all due | taals settle quics : :
you expect to do with it? Ask your |, understanding the requirements “Ur ria : 7 : :
self those questions. There are two} ., . 7... | ee a ¥
things in every business, salesman- | : oe o<, ‘wrece “ :
ship and book-keeping: they are two — nee vr :
different lines entirely; do not try to | w r ; : |
do both. Oh, you proprietors, you F i 3
are the limit; you are too old; you|® s r : -
are in a rut; you get into the store | Y€ r - ;
and no one can talk back to you; you | n <.
get swelled. The proprietor of 2) en : ‘i % Tae Dh ‘
hardware store is a little tin god all|asked one man why and : i
by himself. All bow down to him | did not me. I fin t ¥
and jolly him and he swallows it al! € &%X + 2 :
What you want to do when you get not “ sat :
home is to get your clerks together € Z :
and tell them where your weak spots r : ‘
are. Ask them to tell you where s store, i ;
they are and do not fire them when n tr : ; e “
they tell you the truth. Try to learn that : 3
what you need, and do not think you A g . z a
know it all, and, above all, do not r i :
try to do everything in the store. Let table WOT if :
some of it be done by others; devei- r -
op the help that is around you, en- seat care andj :
courage them, talk to them and try en e Hest
to arouse their active interest. Keep than :
them awake; do not be afraid to lis e now Ee r _ .
ten to them, and find out what they cant st t t 2 z
know for it all means help. |logue house; it to exist an :

“Now, about the traveling sales- ceed. 7 ili —— 7 vere ee Mr. Ten
man: You know there are a lot of|_ : asin ' ae : o see | dome mor Fi
dead ones. The first duty of cv elias md they wer ;
traveling man is to stir up the au — : ' Mr De z :
tail merchant, tell him where he 15 es or os : eT ee ae
wrong, give him a pointer or two and Tc — ere sair ‘
get him to realize what he ought to | ' oe rwar ‘
do. I used to be a mean one. I re oe ' ci i
member if I saw dirty windows in| | —e g . '
my customers’ stores I was likely or . P er 4 : .
say, ‘There does not seem to be a L i wiriets ’ Mr rig
soap around here. Why not “wn _— ae that when ‘ ‘ :
some?’ I would criticise every store| — Aaotier pomt 5 want fo mx
I went into. I kept them stirred up. | YO to-day — ° . :
I interested myself in the customer | Cent. oo goods — to-day 45 oat d : ever ' :
and tried to show him so. How | bought ee _— 2 ;
many of them take the time to dé | fore aug house is, Is th _ <
it to-day; how much new stuff do} $00 "UYS al eae t Face t ¥ . 7
they show you; how many of them '
who have some new article to sel es . : ‘
ask you to bring the clerks around tH 4
in the evening so he may demon-| F
strate the goodstothem? If a sales-| think ' oe
man did that you would faint from en ee 7 isin haete S per ae a
the shock. Now, possibly he demon- |C&7® the oe 3 lnc and ¢ Q aes. °
strates it to the proprietor and let thing out of it, as other men ar pete : a
go at that, whereas, there is a : partment stor r Coceeratios tanmwene :
work for the traveling man to do in}! ney ™ se they cater $ _ Ins :
the line of educating his selling force, |womens tr F r a a ag sacuiae toad of z
the clerks and help around the store |hardware stor + Hearecuee : oe =

.. oe: L ee . w “ = v

of his customer. are I 3 s laws permit z t ;

“Now for advertising: There is}, i. es a = * € fact. i y im
nothing to compare with the strength. ad oa es te fs ie Bek 3 pose of aiving one ox two men 2 good 27 >
and power of the direct personal let iio ere eae oe wi " nn
ter, even a trade paper is not s oe. | f this } 2
good as it—the direct personal letter | 7 OF Cae # d@ meet the views .
is the thing. There should be as much | ce SS tae : aes :
human nature in it as it is possible| e n make m. The officers i
to get. It should show the person- |W 3 . ei . a SS as eis
ality of the dealer, and it should be PF see it ee ee ee ——— : :
properly prepared. It should show ocala failure of ten stock companies + Swag rn
care and knowledge of what you sl ae sacs Lace ee aweeueh pen. gre genta f
trying to sell and show up its str ae : seredt n f en .
points. It should be neat and well fre insur-|more mode : anil : Z t
gotten up and directed to the cus those v eter he wd wai-| .
tomer himself. I am in favor of the |, od : ee Cne Sate at eee ee : ; a
personal letter as the only medium | responded. H r wnwth er, the officers and directo ¢ oe a
for making your appeal for busi-|to say along this line?” asked Mr tht eae for oom ; sth x " ¥
ness. | Wright. ae eee ey ee tan omens. *

“The hardware dealer in the last] F. Ireland (Belding)—I know we | ‘age of the | ae on a mtn ments ar
five years has improved wonderfully lhad a fire sometime ago and with-j th insura with the hardware com- "OW Same. ; 7 wie
He has improved in his personal ap-Jin three days after the fire 2 «eattersd risks male it possibile ane z sen

 

 

12

MICHIGAN

TRADESMAN

 

March 15, 1911

 

 

 

 

    

vy\h

=

 

   

a

 

; : = a
yA > TY RS:

Wonders of the Egg.
Within [ eggshell

the limits of an

  

TER, EGGS 48» PROVISIONS

Yl ro

 

=
= =
=
=
=

alt

mend,

ee RE i.

    
 

  

Vy

AW

 
 

 

water—sufficient to fill a canal one

imile long, 20 feet deep and 300 feet

are found every element necessary to |

M. K
Cultivator.
The nature of the food eaten by the
hen creates the flavor, the color ot
the shell having no bearing whatever
in the matter.

the writes

Royer in the

support of man,

American

of eggs, it is estimated, are imported
into this country each year.
ative weight of an egg is:

The rel-
Shell and
lining material, 106.9; albumen, 604.2;
yolk, 288.9; one-half the egg is nu-
triment. The nutriment of
rated, at best, as one-fourth,
consequently one pound oi
nutriment value, is
pounds of meat.

meat 1s
only
eggs, in
equal to two
The average weight
from fifteen
but
specimens have been known to weigh
four ounces each.

of a dozen eggs

to twenty-four

ranges

ounces,

Ten years ago Collingwood esti-

mated that the hens of the previous
year packed inside the shells of the
eggs, in round numbers, 650 tons oi

Over $2,000,000 worth | enough water into their eggs to irri-
ge

single |

|season to produce a full crop.

 

 

The shells
this water contained 110,000 tons of
lime. An acre of corn requires about
300 tons of water during the growing
The
that year put

wide. required to hold

hens of the country

gate over two acres of corn. Accord
ing to a large number of analyses
made of domestic eggs at the various
agricultural stations, an egg weigh-
ing two ounces has the following per-
centage of composition: Shell, 10.5;
water, 6.6: fat, 9.3, and ash, 09. A
side of beef contains on an average
about the same percentage of protein,
but a larger percentage of fat. Eggs
belong to the nitrogenous groups of
and would naturally
properly be combined in
with material supplying
drates (sugar and _ starch),
cereals, potatoes, etc.

foods, and quite
the diet
carbohy-

such as

There is 4 per cent. less of protein
and 6 per cent. less of fat in eggs

 

than in sirloin steak; half as much
protein and one-third as much fat as
in cream cheese; twice as much pro-
tein and ten times as much fat as in
oysters. Fuel value, about one-third
that of rich cheese and two-thirds
that of beef. It is the protein or ni-
trogenous matter that builds up and
repairs the tissues of the body, while
the fat supplies energy. It has often
been claimed that the white of an
egg is pure albumen, but that it also
contains phosphoric acid and so-
dium chloride, or comon salt, has
been proved. The fatty part of the
egg, also phosphorus, calcium, mag-
nesium, potassium and iron, are con-
tained in the yolk. There is also sul-
phur in the egg, which, no doubt, ac-
counts for the dark stain left by eggs
on. silver.

Medical science says that raw eggs
are more quickly digested than cook-
ed ones. Soft-boiled, roasted and
poached eggs are more easily digest-
ed than when fried or hard-boiled.
The stomach will digest a raw egg
in from one and one-half to two
hours. Soft-boiled and roasted re-
quire from two and one-half to three
hours, while hard-boiled or fried
must be allowed from three and one-
half to four hours for digestion.

—___ 2-2 ___-

Dodder in Chilean Red-Clover Seed.

Since July 1, 1910, twenty-three lots
of clover seed of probable Chilean or-
igin, aggregating 370,000 pounds, have
been imported into the United States,
says a bulletin of the Department of

Agriculture. In all of these ship-

 

ments two kinds of dodded seed char-
acteristic of Chilean red clover seed
are present. At a normal rate of
seeding these shipments are sufficient
to seed approximately 46,000 acres,
and at this rate of seeding an average
of approximately 450 dodded seeds
would be sown on each square rod.
The sowing of this Chilean seed this
spring means that the clover crop
on a considerable proportion of the
area on which it is seeded will be de-
stroyed by dodder, and _ farmers
should be on their guard against pur-
chasing this seed. Unfortunately
most of these importations have gone
into the southern part of the clover-
producing region, where this dodder
will undoubtedly prove disastrous.
This Chilean clover seed is itself es-
pecially fine looking seed, being dark
colored and approximately 50 per
cent. larger in size than ordinary red
clover seed produced in the United
States. It will, therefore, doubtless
receive a ready sale on account of its
fine appearance.
——_>-2. >
Almost Landed.

She had talked

without a break.

for ten minutes

“But what were you going to say,

Regulus, when I interrupted you?”
she asked.
“Bellatrix,” said the young man,

looking at his watch and grabbing hi.
hat, “I was going to ask you to mar-
ry me, but I shall have to put it of
until the next time. I have less than
three minutes to catch the last train.
Good night.”

 

 

for dispute.)

This sure, safe, sanitary egg delivery service appeals to every
woman. Your ad on every STAR EGG TRAY. will influence her.
Ask your jobber and write today for our booklets, “No Broken
Eggs” and “Sample Ads.”

WIN NEW CUSTOMERS

It’s a Fact, an Up-to-date Delivery System Attracts New People to Your Store

Star Ege Carriers and Trays

FOR SAFE EGG DELIVERY
ALWAYS WIN NEW BUSINESS

The eggs are left on the table where both the housewife and
your man can see that they are in perfect condition.

   
     

No | STAR EGG GARRIER
PATENTED

(No chance

 

 

STAR EGG CARRIERS are licensed under U.S. Patent No. 722.512, to be
used only with trays supplied by us. Manufacturers, jobbers or agents supplying
other trays for use with Star Egg Carriers are contributory infringers of our patent
rights and subject themselves to liability of prosecution under the U. S. patent
Statutes.

 

Made in One and Two Dozen Sizes

 

 

Star Keg Carrier & Tray Mfg. Co, 300. JAY ST., ROCHESTER, N. Y.

 

 

 

 

 

 

March 15, -19i1

MICHIGAN

 

 

 

The Qualifications of an Up-to-date
Cheesemaker.

“The subject assigned to me _ is,
‘The Qualifications of an Up-to-date
Cheesemaker,’” said A. W. Parkin,
of Pine Island, Minn., in an address
at the Wisconsin Cheesemakers’ con-
vention.

“This is a broad subject and I
expect to be. criticised for en-
deavoring to bring out a few of the
essential qualifications a man should
possess in order to be up-to-date and
abreast of the times in the art of
cheesemaking.

“Pirst fast and all the. timie a
cheesemaker should possess good
common sense and be blessed with
tact, and to know how, when and
where to use it. He needs to be phys-
ically and mentally strong, to pos-
sess a common school education; at
least, be able to read and write plain-
ly and know how to figure accurate-
ly in decimals and fractions.

“A cheesemaker abreast with the
times will be neat and clean about
his person and have all apparatus
used in connection with his work ab-
solutely clean and sanitary. By keep-
ing his personal appearance and his
cheese factory in a first-class manner
he will be in position to command
and demand the respect of his pa
trons.

“He should take and read a goodly
number of dairy papers, thus enabling
him to be well posted on all matter-
pertaining to dairying. He can there
by give intelligent information to his
patrons in regard to caring for milk,
feeding, breeding, etc.

“In order to be well qualified a
man must attend some good dairy
school one or more terms, attend
conventions pertaining to his particu-
lar line of work, send cheese to con-
ventions and to the monthly scoring
contests now being conducted in our
leading dairy states. He should be a
good judge of milk and cheese; he
should be able to keep his brain
working with and ahead of his hands:
he should be ever ready to lend a
helping hand to his brother cheese-
makers, for the uplifting of his chos-
en profession, and always hungry and
eager for information. An up-to-date
man is not the man who knows it all,
but is at al times a student. He
must be ambitious, indus-
trious and a man of good habits. He
should possess tact and backbone, so
to speak, at the weigh can; be able
to hold his patrons and get new ones
and he able to make a
good starter. He should know how
to handle different working milks,
how to make a good marketable, unt-
form cheese and should keep posted
in the different cheese markets. Our
factory managers are
looking for the up-to-date maker and
are ready to pay a good salary.

“An up-to-date cheesemaker is not
the man that has a ‘hurry-up’ process
in making cheese. He is the man who
gives’ every part of the process suf-
ficient time to make the best possi-
ble cheese. He rises early in the
morning with a pleasant ‘good morn-
ing’ for everybody. He has the seli
will and determination at all times to

honest,

should he

best cheese

 

do better work to-day than yester-
day. He will keep tab on his pa
trons as to the conditions of their
cans and quality of their milk and

knows the yield of cheese he is mak- | |

ing each day. He knows what his
losses are in the whey. I do not con-
sider any cheesemaker worthy of the

name of being up-to-date when he ig- |

nores quality in his product for the |
almighty yield.

 

“Above all, do not sacrifice quality
for yield. Get quality and the repu-|
tation you will gain, as well as the|
higher price you will receive for the|
product, is worth far more to you
and the cheese industry. The man who
is well qualified in the art of mak
ing cheese is the man that gets quai-
ity first, last and at all times.”

A
Uses for Lerons.

Perhaps few housewives have
realized all the usefulness of the
on; its peel, if grated and bottled, then
stored in a dry cupboard, will pro-

vide delicious flavoring for cakes and]
curries all the year round; thinnest) -

slices of the outer peel, dropped into
a thick boiling syrup of loaf sugar
and water, will become crystalized
after being spread out to dry upon
trays, and serve to ornament the top

of cakes or puddings; sections of
lemons, with the peel on, may be
boiled a few minutes in a_ similar

syrup, then dried, and become deli-|
cious wholesome sweetmeats of pret-

 

 

 

 

TRADESMAN 13
or golden syrup, filling up with really’ | ;
boiling water, and then adding three|| A- T- Pearsem Preduce Ce. :
or four drops of essence of ginger. 14-16 Cttews St. Grand Bayle, Mick. ; 2
A cure for | can be made The place to market your i
y pouring < fling water |} ; j
mg water! Poultry, Batter, Eggs, Veal |
over the fres f a lemon, |} :
letting it stat yur or two
then adding a pe rth essence Tanners and Dealers im r

  

# a as HIDI'S, FUR, WOOL, ETC.

. smal]|Crofem & Redem Co., Ltd., Tanners i
37 S. Market St., Grand Papids, Wich .

chemist.

>t tmiu1te Fe annals meant
ten minutes after ¢a nea

quantity at a time.
Ship us your Hides to be made inte Robes

 

 

 

 

 

 

 

 

 

 

 

Lemon juice, in the proportion Priees Satisfactory
four parts to one part pure glycer
ine, 1s excellent t 31D x >T} the
throat is sore, or a cough trouble- :
; : ;
some. Many persons find that the Ground i ’
' :
same mixture re A 3 and |
Siiid Minis Wien cobbed oun sight Feeds
‘.. I ‘
wre .. — Nowe Better —
n household work lemon juice i
tt ry ‘ai t a wal oo i
will clean Be ; WYKES &€CO. |
pertect r ishing tarmshed SP 4N0 Far/05 i
-opper paste should be made with
th. ‘ i ernus seh hr
grease marks m w re qui j i
remo ri ts Wit cut TH rt New and
\ x te straw at rl € A - t Ft { | 4
Tt x i parnte rE VIE ' i
a f lemon four For Beans, Potatoes
su th F water . ;
a ae Ohi | Gram, Flour, Feed and :
“ae f iJaly WS i i
“ } es
neni Other Purpeses
In handkerchiefs the demand ‘© | :
still centered on the one-corner han . :
To ales ROY BAKER
printed color combined with Wm. Aiden Smith Suaitding
embroiderv are being featured . i Grand Rapids. Wick.
'

 

Easter trade.

 

 

ty appearance. Lemon pulp, boiled
or fresh, used instead of milk to}
moisten a cake mixture, gives a rich|
flavor.

Lemon marmalade requires a pound
and a quarter of sugar to every pound
of fruit; it can be sliced thin or cut
into the finest shreds, and half a cup-
ful of sago to six pounds weight of
fruit gives a softer taste and more
transparent jelly.
plan to use half lemon pulp and half
that of vegetable marrow in making
clear jelly, which can either be spread
on bread as jam or turned out in a
shape for a sweet, garnished perhaps
by glace cherries cut in halves re-
posing on leaves of angelica.

Lamb, whether baked, roasted or
fried, is improved by being sprinkled
juice. Tea that has an
unpleasant scented flavor can be ren-
dered palatable if a lemon
peel is placed in the pot, or three or
four drops of juice are dropped in at
the last. A drink that nearly all
young folks like can be made by dis-
solving two lumps of castor sugar in
as much lemon juice as will cover
them, then filling up the glass with

It is an admirable

with lemon

slice of

boiling water.

Fried potatoes, whether in quarters, |
slices or chips, gain in flavor by being
dipped, when nearly cooked, in lemon
juice, cr having a little added to the
fat used in cooking. The strong
taste of dripping, when employed for
puddings, cakes, pastry or frying fish,
is quite removed by the addition of a
few drops of the juice of this valu-
able fruit. A real tonic “pick-me-up,”
sure to promote appetite, if taken a
quarter of an hour before a meal,
can be made by squeezing the juice
from one into a tumbler,
sweetening by a teaspoonful of honey

lemon

 

 

SPRING

We are headquarters for strawberries and ail Kinds of Seutaerm vegeta-

bles—fresh stock arriving daily and prices very

 

 

t will hefp your saies

dling these goods now

The Vinkemulder Company =

Write. phone or wire your

REA & WITZIG °

PRODUCE COMMISSION
104-106 West Market St.. Buffalo. \. Y.

‘‘Buffalo Means Business”

We want your shipments of poultry
at high prices for choice fowls, chickens, ducks and turkeys, amd we cam get
highest prices.

Consignments of fresh eggs and datry butter wanted at ali trmes

REFERENCES— Marine Nationai Baak
Papers and Hundreds of Shippers.
Established 1473

 

 

 

W.C. Rea 4. Witzig

both live and dressed. Heavy demand

mmereia {cen -epress ad anies. Trade

 

Established 1876

Send in your orders for Field Seeds
We want to buy your Eggs and Beans

Moseley Bros.

Both Phones 1217

Wholesale Dealers and Shippers of Beans. Seeds amd Poraroe:

Offiee and Warehouse. Second Sve. amd &airoadt

Grand Rapids, Mich

 

 

Clover Seed and Beans

If any to offer write us

ALFRED J. BROWN SEED CO., GRAND RAPIDS, MICH.
OTTAWA AND LOUIS STREETS

 

 

 

14

MICHIGAN TRADESMAN

March 15, 1911

 

 

MICHIGAN HARDWARE MEN.
(continued from page eleven)

are doing that, gentlemen, on much low-
er rates than prevailed at the time of
our organization.

I want to impress upon you men this
one fact, and if you will be honest with
yourselves you will admit it, that wheth-
er or not you are carrying a_ dollar’s
worth of hardware co-operative insur-
anee, as a result of our existence you
are buying your stock company insur-
ance at much lower rates than you were
able to obtain before, or would be able
to get if all hardware co-operatives
were to pass out of existence to-morrow.
To sum it up, with the hardware insur-
ance companies you get:

ist. A policy free from technicalities
put there for the purpose_of either avoid-
ing payment entirely, or at least effect-
ing as much saving to the insurance
company as_ possible.

%d. You get prompt adjustment with

equally prompt payment and without
discount for cash.
8d. You save 50 per cent. of your

premiums and get your insurance with
companies whose ability and willingness
to pay losses has never been questioned.

Never to my knowledge has any Hard-
ware Insurance Association or policy
holder appealed to the courts for the
settlement of any claim,

The convention closed for the day
with the presentation of a beautiful
ring to Mr. Wooley for his success
ful efforts in increasing the member
ship of the Association and a_ fine
traveling bag to R. O. Mieumack, 27
other associate
sentation speeches
Roe and were very happily worded

member. The pr

were by E. 5S

 

Thursday, March 9.

The always popular and most in-
teresting question box was reopened
busi-
ness Thursday afternoon, Mr.
Wright in charge, and the first ques-
tion

when the convention resumed
with
drawn was, “Is it advisable to
allow a cash discount for cash trade?”
Mr. Judson—There was one dealer
in our city who tried to do a cash
business, and IT believe he had to add
a discount to that, and I know ke has
discontinued it altogether. I do not
believe in it myself.
Mr. Wright—Why
merchants fail to do a
business in the hardware line?
Delegate—I think too
them are afraid to ask the price, and
there are many of them who do not
know how to do business.
Mr. Wright—TIs it on
lack of capital or lack of experience?
Mr. Miles—I think the fact is that
we do not know just what profits we

do sO many

profitable

many of

account oO!

are obtaining or should obtain that
is making this trouble.

Mr. Braddock (Tawas City)—We
do not need more than one dealer in
our town, but there are two, my com-
petitor and myself, and I think that
is one of the reasons for the trouble.
Two stores in a little town can not do
it, especially when one of them does
not know much about the business.
When you are about to get some of
the profit, in he steps with a cut in
the price on something on which you
have been making your best profit.

Mr. Roe (Buchanan)—I think if
you two would get together a little
that you ought to be able to do
enough business to satisfy you, but
the trouble is you do not do so, and
hence it is a continual
tween you.

Mr. Whitney (Merrill)—In
town we have a population of about
1.200 and I find that with competi-
My

our

tion we are not doing so badly.
competitor is a friend of mine and he

struggle be-;

 

is here to-day. We are getting along
all right, for we have confidence in
each other. I think if you only tried
to get a good legitimate profit you
could make it go all right.

Mr. Wright—W ould it pay in small
towns for dealers to join with other
dealers in buying quantities of sta-
ples?

Mr. Scott—I never had any experi-
ence with co-operative buying and |
do not think those who have tried it
find it very satisfactory.

Mr. Darling (Detroit)—In our city
we have an Association that buys in
that way, and we buy, say, a quantity
of glass both in the fall and spring.
and as we get our money from the
dealer before they get the glass we
are always ready to offer inducements
for a low price. The same is true of
We were forced to this to
protect ourselves as some of the re-

nails.

tail dealers were buying nails in car-
lots and selling them at jobber’s
prices.

Mr. Wright—Is there anything to
hinder a merchant entering that As-
sociation?

Mr. Darling—Ne,
sary thing is that he have the money,
and he certainly makes a saving.

Mr. Wright—That is a good idea,
and I believe the small dealers
throughout the country should do
their buying that way, and the only
reason they do not do it is

the only neces-

because
they are not on good terms with one
another.

The convention then went into ex-
ecutive
matters of

session to consider reports
trade interest. The
Legislative Committee had no writ-
ten report, but Chairman J. H. Whit-
ney said that a matter has recently
that is of interest to the
trade, and this is the bill in the Leg-
islature to regulate the sale of fire-
and ammunition. This bill is
now in the hands of the Legislative
Committee and a hearing on it will
be had next Wednesday. “This bill,”
said Mr. Whitney, “is introduced at
the request of the Grand Rapids Po-
lice Department and should

and

come up

arms

it hecome
a law it would seriously affect us as
It seems to me, in the pre-
vention of crime, such a law would
not be able to accomplish its object
I think it would be a good plan for
the members to take the matter up
with their senators and representa-
tives and let them know how we feel
about it.”

dealers.

Resolutions Adopted.

The report of the Committee on
Resolutions, presented by Mr. Roe,
was presented and unanimously
adopted, as follows:

Report of Resolutions Committee.

Whereas: The city of Bay City has
tendered the Michigan Retail Hardware
Association the free use of the city hall
for our meetings. therefore be it re-
solved, that we extend the sincere thanks
of this Association, and assure Mayor
Hine and the other city fathers, that
their courtesy is appreciated.

Resolved, That our appreciation and
thanks are due to the exhibit committee,
especially to Bro. W. C. Rechlin, to
whose labors the success of this feature
is largely due.

Whereas. it is a conceded fact that all
makers of good stoves have sold_ their
product for many years at a good long
profit evinced by the fact that there have
been very few failures, and nearly all
have grown rich, therefore be it,

 

Resolved, That the change in discount
for cash from 5 to 2 per cent. is an added
burden of 3 per cent. on the retailer,
and from the fact of the enormous in-
crease in price of stoves, in the past
ten years, makes this increase in price
look like another demonstration of the
power of the Stove Makers’ Association,
and& we should use our best efforts to
have the 5 per cent. discount restored
or a corresponding decrease made in the
price.

Whereas, The good of this convention
has been largely increased by our guests
and every one feels that he is a better
hardware man than he was before,
therefore, be it

Resolved, That we extend our thanks
to Messrs, Lewis, of Detroit, S. Norvell,
of St. Louis, and S. R. Niles, of Mason
City,

Whereas, In days gone by it has been
the custom to drop from active work,
our past Presidents, many of whom were
and are among our best workers, and
most enthusiastic members, therefore be
it,

Resolved, That an honorary advisory

 

board consisting of these gentlemen be)

created by the executive committee, so
they may be kept more carefully in
mind, to be called on when needed.

Resolved,
be extended to our honorary
the travelers, for their part
work, and especially for

nent provided this evening at the Rid-
otto hall.

Resolved, That we express our appre-
ciation for the loyalty and support given
us, by our friends, the manufacturers
and jobbers, who have made the exhibit
feature of our convention a success.
Some of these people have been with us
for years, and we feel that an expression
of good will and co-operation is due them
from this Association.

Resolved, That it is the sense of thts
Association to recommend to the Con-
gress of the United States before a bill
of this nature is framed up, that a com-
mittee consisting of a member of Con-
gress, a manufacturer, and a representa-
tive of our National Association be ap-
pointed and sent to Europe to visit the
countries now using Parcels Post, and
learn all they can for and against its
working, and enter into the matter fairly,
broadly and with a complete understand-
ing of its effects, to all the people of
this country, so far as may be known.

Whereas, By vote taken yesterday it
appears that not more than half of our
members are carrying Hardware Mutual
Fire Insurance, and we feel this is due
to a lack of undertsanding on the part of
the members, who are eligible; for those
of us who have tried it out, know that
it is the exact equivalent of buying gold
dollars for sixty cents. therefore be it

Resolved, That this matter be brought
to their attention and every one be urged
to try it. It is good, safe, reliable and
cheap.

Whereas, A bill known as Senate Bill
100, file No. 90 restricting the sale of
small arms, ammunition, razors, etc., has
been introduced in the senate of Michi-
gan, which will certainly work hardship

way this line of goods. It imposes con-
ditions that require every seller of this
line of goods to be possessed of a license
from a county Official, and can sell

of embassy legation and consular build-
ings abroad. Therefore be it

Resolved, That this Association ap-
proves of the passage of this bill, for to
us it seems only good can come from it.

Whereas, Reports for the year 1909
show first class or letter mail produced
a profit of more than $112,000,000 which
profit was entirely absorbed in the
losses incurred in handling other classes
of zeal at less than the cost of service
and,

Whereas, Second class mail, a large
portion of which is expensive advertising
matter, constitutes two-thirds of the
mail tonnage and is being carried for
one cent per pound, though it costs
more than nine cents per pound to han-
dle it, and

Whereas, The Postmaster General has
recommended that such mail be raised
from one cent to four cents per pound,
therefore be it,

Resolved, That the Michigan Retail
Hardware Dealers Association respect-
fully urges upon Congress that the rec-
ommendation of the Postmaster General
be adopted, and that the business men
of the United States be accorded a rate
of one cent for the ordinary business

| letter. E. S. Roe,

That a vote of appreciation:
members, |
in the good)
the entertain- |

A. H. Palmer.

Secretary’s Report.
The report of Treasurer Moore was

_approved and Secretary A. J. Scott

 

 

read his annual report, as follows:

While it is only seven months since
the time of the last Secretary’s report
that period has been an exceedingly busy
one and has witnessed the accomplish-
ment of a great deal of work, the re-
sults of which are shown in a moderate
but healthy growth in membership and
an apparent increase in the prestige of
the Association.

_In planning for this, our firs onven-
tion to be held in the wicks oouce ce
officers have naturally felt considerable
anxiety lest the change in seasons would
not prove thoroughly acceptable. Our
experience will, I believe however be
similar to that of other State Associa -
tions and the _ results of this present
meeting, will I feel, insure a_ continu-
ance of the practice of holding the con-
vention at this time of the year. :

During the past month, a number of
your officers have attended conventions
in nearby states as delegates from this
Association and in addition to helping in
this way, to bring about a closer feeling
between these other organizations and
our own, they have profited by the new
ideas which they saw at these conven-
tions and will employ them to the hene-
fit of our own organization. Your Secre-
tary with Mr. F. A. Rechlin, attended
the Indiana convention at Indianapolis
and we were much impressed with the
large attendance of members and the
enthusiasm and interest shown in the
business meetings.

One thing which struck me as of par-

| ticular interest at the Indiana Hardware

j
|

|

|of prison binder twine.

| Ar | State Prison
on every man who sells in a legitimate}

Exhibit. was the fact that the Indiana
occupied a booth for the
purpose of furthering its sale to dealers.

The prison twine

|in Indiana is all sold through the regular

only to people who also have a license)

and that a complete record of all such
sales be kept for reference, and yet_it
imposes no conditions on mail order
houses operating outside the State. And
this bill if passed in its present form

will simply shift the sale of all such
goods from legitimate sources to our
enemies, therefore be it

Resolved, That it is the sense of this
Association to kill this bill
tee if possible, for our present laws take
all proper care of the needs of the peo-
ple along this line.
duced by Representative Stewart, which
prohibits the sale of all repeating guns
for game killing, which is still in the
hands of the committee should meet the
same fate.

Whereas. A bill known as Union Cal-
endar No, 328 H. R. 30888 has been intro-
duced. which provides for the erection

in commit- |
| duced by

dealer and while we have not had much
success in convincing the authorities in
our own State, that that is the logical
plan for distributing the product of the
Jackson Prison, it would be well for us
to give further consideration to this mat-
ter, with a view to bringing about in
Michigan, the same _ conditions which

maintain in our sister State.
By the time this report is read, you
‘will have probably been advised of the

| present status of the bill known as Sen-

ate Bill No, 100. (File No. 90)

Senator Barnaby,

intro-
intended to

|regulate the sale and possession of small

Also the bill intro- |

| bill has been referred,

fire arms and ammunition. The Secre-
tary has received assurance from. the
chairman of the committee to whom this
that no aetion

will be taken until we have had an op-

| portunity for a hearing and immediately

following this convention, I believe our
committee on legislation will arrange to
appear in Lansing and submit arguments

 

 

place.

be in the same place. Now. whena

place. ready for use.

is necessary.

Carlen & Clark Mfg. Co.

 

sooo SYSTEM

A place for everything and everything in its
There should be a place for twine. par-
ticularly the end of it. and that end should always

“Tangleless” Twine Holder

is used it is certain that the end of twine hangs 20
inches above the counter, always in the same

Requires no attention until every inch of
twine on the holder has been used and a new cone

Until your dealer can supply you. we will
send them to you prepaid on receipt of price.

Detroit, Mich.

'
i

 

 

PRICE 25 CENTS

 

 

   

 

a

March 15, 1911

 

MICHIGAN TRADESMAN is

 

 

showing that this bill in its present form,
would prove a great hardship to the
local dealer in sporting goods and that
about the only result that it would ac-
complish twould, bé to transfer the sale
of this class of goods to the mail order
houses located outside the State.

We have said so much about parcels
post and issued so many warnings, only
to learn later that Congress had not tak-
en action in regard to this measure, that
some may have imagined that the pos-
sibilities of a bill of this kind being
passed are very remote. Instead of such
being the case however, each session of
Congress promises a harder fight than
its predecessor, for in addition to the
support of the mail order houses and
other interests that havé, always ad-
vocated the passage of this law, we have
been compelled lately to cope also with
the fact that some of our leading men
in public office have taken an active part
in. the campaign in favor of parcels post.
Conditions at the present session made
it impossible for Congress to devote
much time to the subject but those in
close touch with the situation at Wash-
ington, are convinceu that there is grave
danger at the next session and it be-
hooves us to be continually on the alert
and prepared to oppose the efforts of the
advocates of this law.

While there have been some spasmodic
efforts to. secure one cent letter postage,
it seems that this matter ought to be
pushed aggressively. This is one postal
reform, the benefits of which would be
widely distributed and a campaign prop-
erly conducted, should result in securing
the practical support of the majority of
the people of the country in favor of this
reduction. If a rate of 1c on letters
could be secured, an. effective barrier
would be placed for some time to come
in the path of lower rates on ser
chandise.

turing the past year a steadily in-
creasing number of our members _ have
availed themselves of the opportunity to
participate in the benefits offered by the
mutual fire insurance companies. Any
doubt which may have at one time ex-
isted in regard to the absolute reliablity
of these concerns has been almost en-
tirely eliminated and when we realize
that one company alone paid back to its
policy holders over one hundred thousand
dollars last year, which would otherwise
have been paid to the old line companies,
for protection no better than if as good
as that offered by the hardware mutuals,
it would seem that the hardware man
who fails to take advantage of this op-
portunity for materially reducing this
one item of expense, is practically giving
away a considerable sum of money every
year, for which he receives no return.

We have not had very many com-
plaints from members since the last con-
vention and those which have been re-
ceived, have in practically every case
been satisfactorily settled. Naturally,
it is not advisable to make public all the
details or dispositions of these complaints
but any member who cares to look
through the files kept for this purpose,
could not fail to be impressed with the
fact that through the medium of this
Association, trade grievances are being
adjusted effectively and evils which the
individual merchant would be unable to
prevent, are steadily being eliminated.
Any member who has a complaint to
make against factors who are violating
the ethics of the trade, will find it pos-
sible. if their complaint is reasonable,
to secure redress by placing the matter
in the hands of the Association.

It seems that as an Association and
as individuals, we should encourage
manufacturers to make a conscientious
effort to maintain a re-sale price on their
goods, provided of course in doing so, a
fair margin of rrofit is provided for the
retail distributer. If the manufacturers
who are working along this line are not
given any reason to feel that their efforts
in this connection are appreciated, there
will be no inducement to other manu-
facturers to arrange their selling poli-
cies so as to protect the retailer’s mar-
gin.

It has been customary for the past two
or three years for the Association to
correct the list of hardware dealers in
the State and publish this list in our
souvenir program. In view of the short
interval between this convention and our
last. it was decided unnecessary to go
to the expense of having this list cor-
rected at this time. The Association has
a supply of printed copies of the list
on hand and is glad at all times to fur-
nish these to anyone who has use for
them.

It is probably unnecessary to comment
at any length upon the exhibit features
of this convention and the conscientious
work which has been done by your ex-
hibit committee. When we come to the
convention and see the booths all ar-
ranged for our inspection, we can form
no conception of the detail work that
has been necessary in order to bring
about this result nor of the hard work
that falls upon the committee in charge.

Our Association has been very fortu-
nate each year in selecting members
who would give unstintedly of their time
and thought and I hope that as an As-
sociation, we will suitably express to the
committee. our appreciation of their ef-
forts.

I believe you are all familiar with the
contest that has been conducted at this

 

convention to encourage members to
place their orders for goods with the ex-
hibitors represented here. While every
manufacturer and jobber who takes
space, does so purely as a business prop-
ositidn and each one derives a great deal| towards building up and
of benefit from the publicity which re-j this organization,
sults from his participation, they all like | President Gale has pr
to see actual results and it is only natur-| capable leader. n spite o
al that we should take steps to showjof his own business, he ha 2 , F
them that this is a good place to get} liberally of his time to the “fation' ed f 4 feteat svimpath
these results. If a manufacturer did not} work, has attended numerous « : :
take an order at the convention, I be-/| meetings, submitted exeeedingly prac-| uriis wrest g LITLE x Cie
lieve he would be repaid by the acquaint- | tical suggestio and advice and has kept
anceship which he makes but if, in addi-| in almost daily touct Hn th vecre
tion to this, he can leave the convention) tary’s office. ° —
with a well filled order book, he will} With the growt! s i h ee
let nothing interfere with his being pres-| work of our
ent at future conventions. creased and
This year we have had no solicitor in| the amount o
the field and have been obliged to depend} fully devoted to the
entirely upon correspondencé and the ef- His counsel | l
forts of our associate members to bring valuable in
in the dealers who were not affiliated| to pursue
with the Association. Some of the trav-| © have
eling men have done very effective work}
in this connection and Mr. F. E. Wool-|
ley aS winner of the first prize in the}
traveling men’s contest and R. O. Mim-
mack, winner o fthe second prize, have |
been shown that we appreciate in a}
practical manner, their kind efforts in |
our behalf. |
While the growth in membership has} }
not been as great as that reported at),
some recent conventions, yet the increase | ;
has been a healthy one and the standing) .
of our membership is now in_ better} ¢
shape than it has ever been. Coming : :
down to actual figures the membership), ion cited 3 a da oe i fee

report is as follows: '? aoe

best efforts

At the time of our last convention we Gentlemen t t nt vor

and senators sent in, bearing upon the! and “Sam Langford.” Sam was heavy
parcels post bill and forwarded to this ‘ meg ee
office. Everyth that has been accom-iier and had a longer reach tham 1s
plished is attributable to 1 ‘
which the members have done

 

     
  

 

   
 

 

   

  
 
 

 

few who

Moore

me ot
+
a.
tad
=
;

  

  

an Not Please Everybody

 

 

Arthur J. Scott ‘
lable

 

 

. mond. of Detroit, was istmas nah —_ “ve ”
had 773 members on our list. Of these a 4 ;

thirteen have resigned and fifty-seven | and each man caliied rest i lat und t stor A © a ~
have either gone out of business or, fail-|.-,., - ee TL, ee — r

ing to reply to repeated requests by the] oe : : . - =
Secretary for the payment of their dues,}among the speakers t r n TIOE
have been dropped from our rolls. De- | :

ducting these seventy firms, we have 703} Mayor Hine, W. F. Jennison F ties P tF
now on our list who were members ae} Do Li: " g WW -. f r f
the time of the last convention. We| ' I, HFed _— _
have taken in eighty-six new members | J
which gives us a total net membership}
of 789. These eighty-six new members|}
were secured as follows:
Taken in at the last convention ....26| ~
Received by mail 22\tainment for the evening
Securea by F. B Woolley .....-..-+.44. 24 ¢ ry Pz Fi d

Secured by R. O. Mimmack charge of Manager J D. Pimore 4 n : Fr
Secured by WJ. Dillon ......-.....- the Bitou. one featur eing a fie % f
Secured by J. W. Davis o8 ee ee ai

 

”

=,
3

i

  
 
 
 

2
1
Secured by Hi. Areistrona ..-....-..-. 1
SBactirea by CS Granam ......-.-.-4.. 1
1

1

I

. + ‘ t oll | Le ny
ing bout Detwee! jack nS g

Display on Outside
Stock on Inside

This fixture uses every inch

space it occupies. You can display

on the outside any line of goods you

handle and carry the stoc]

 

Secured by R. G. Clark
Securecn UY Al HeChIM --444-5--25..,
Secured by C. M. Rice
Secured by W. J. Staye ....-. Seeeaeeces

I had confidently hoped to turn the
eight hundred mark prior to the conven-
tion but although we have not accom-
plished this result, I am confident that}
by the time the convention closes. we}
will have gone well over the eight hun-
dred mark, |

During the past vear we have been|
more aggressive than ever before in the|
dissemination of literature advertising |
the Association and its benefits. An ef-|
fort has been made to keep every hard- |
ware dealer in the state posted on what}

et
‘
—"
®
.
®
©
®

we are doing and why the movement is| shelves on the inside of the cadinet.

entitled to the active co-operation of| : ae i

every one engaged in the hardware busi- | ra | j nes r 0) atwles F

ness in Michigan. We build nearly HA? StY! S oO
The correspondence of the Secretary's} sent the most

office has been very heavy but an effort} Bo 4
has been made, with I believe good suc-|
cess, to respond promptly to every com- |
munication received and give immediate |
attention to each matter requiring at-
tention.

The Secretary has received a great}
deal of encouragement from the spirit of
co-operation shown by a large propor-
tion of the members, as evidenced by
the number of letters from congressmen

fixtures? They repres
practical ideas ever a
Write for our 1911 catalog.

 

The Gier & Dail Mfg. Co.

211 Grand St. ‘ Lansing. Mich.

 

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MICHIGAN TRADESMAN

March 15, 1911

 

 

 

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WINDOW aNnD INTERIO
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Remember St. Patrick in March Win-.

dow Trims.

The early part of March is the
time for the first spring showings of
new merchandise. The
should be artistic and the trims light
and airy, suggestive of the season.
Seasonable artificial flowers and foli-
age used as background embellish-
ments will assist greatly in creating
the desired effect.

The first occasion to be treated in

showings

a decorative way this month is St.
Patrick’s day. The story of
is replete with the tales of the won-
derful weird doings of their honored
St. Patrick. The day set
fittingly celebrate his memory falls on
March 17. The display should, how-
ever, be in the window about March
10.

The first thing to consider in a
St. Patrick’s background is an appro-
priate color scheme.

Treland

aside to

This is easy—
green and white—and when used with
good judgment makes a very effective
combination and one which is ex-
cellent for a showing of spring mer-
chandise. For the decorative features
a liberal use of shamrock wreaths and
Erin’s harps can be used to good ef-
fect. Avoid anything that would in
the slightest degree offend ]
pride or feelings, but, on the
trary, endeavor to make it
mentary and The

national
con-
compli-

pleasing. show

ecards and price tickets used in com- |
bination with the merchandise should |

be green, in shamrock shape and let-
tered in white. Following are some
show card wordings for March that
may prove effective:

Spring's Sparkling Styles.

The Swellest Thing of the Merry
Spring.

Such Stunning Styles are Seldom
Seen.

Freshest, Rightest, Smartest.

Tip Top Styles in
Coats.

Men Swear by Our Men’s Wear.

Sensible, Seasonable,

Spring Top

Comfortable,
Reasonable.
A Happy
Style.
Newly Hatched Notions.
Correct Styles at Correct Prices.

Blend of

Comfort and

—_—_~+++—___-
Suggestions for the Spring Window

Display.

The show window of a store serves
either as a trade magnet or as a
means of inducing the passer-by to
ignore the offerings and visit the
store of a competitor. It is often the
standard by which the public judges
the character of the store and the
quality of goods carried in stock.

The most energetic merchant can
not bring his whole establishment,

with its numerous departments, to the
prospective purchaser, but he can
successfully convey the merit and as-
sortment of his stock through the
medium of his windows. Make your
window trims attractive and pleasing
to the eye, through their simple but
artistic arrangement. This done, you
have made a good start towards a
| sale.

The choice of fixtures is, of course,
a very important item. With the
many styles offered by leading manu-
facturers of these goods there should
be no excuse for a poor

selection.
Make harmony your goal in arrang-
ing your display. Fixtures that are
plain, but neat, and that do not de-
tract from the
propriate. An
color

goods are most ap
agreeable contrast in
them and the _ back-
desirable. It is a
good plan to put in a new trim as oft-
en as possible: once a week is a good
rule to follow.

between

ground is also

This will relieve the
monotony to frequent spectators, at
the same time enabling you to offer
more suggestions, to say nothing of
impressing purchasers with the large
variety to select from.

An appropriate window for the
spring opening could have a_ back-
eround of lattice work made of nar-
row, light green crepe paper. Form
the words, “Spring, 1911,” in large
\letters of wide pink crepe paper or
‘of pink paper flowers. Pink crepe
paper could also be used for the floor-
ing. Set a palm at each side of the
window in the background and cover
the pots with red crepe paper. Price
tags should be white with light green
lettering. For the Easter window a
‘hackground might be used of purple
crepe paper, forming a lattice work,
interspersed with white paper
In the rear center of the window
iplace a large egg with a chicken leav.
ing the shell. At each of the extreme
ends place an Easter lily plant se‘
‘in a flower pot covered with green
lerepe paper. Beside each pot set a
ineat white card mentioning the spe-
' cial offerings.

lilies.

The lettering on the
icards should be of purple with a sil-
iver initial letter. White narrow rib-
bons may connect the three cards
iwith the bill of the chicken. Smai!
white price tags with purple letter-
ing and a small print of a chicken in
pthe upper left hand corner would lend
ito the showing. The floor should be
/covered with purple crepe paper. This
| arrangement will keep your color
| harmony without sacrificing the sell-
jing features of goods, also making it
| possible to show up the price tags
|forcibly and yet inoffensively.

 

The Clothing Window.

It is an established fact, from
which there is no getting around, that
the passerby or stranger is first at-
iracted to your store by the impres-
sion gained from its exterior appear-
ance. An opinion is formed imme-
diately from the character of the mer-
chandise, the manner in which it is
displayed and arranged. Fer instance,
in a display of shirts carelessness in-
stead of a set stereotyped arrange-
ment will more quickly appeal to the
eve. Open up your shirts, pull out
the sleeves, arrange them in a strik-
ing and stunning manner with the
aid of walking sticks and neckwear,
use sets of units as near as possible
and a neat card with a small amount
of wording directly to the point—al-
so the price. Wherever possibic
quote the price of set, such as $1—3
for $2.75: or $2—3 for $5.50, and you
will find a great many purchasers
who otherwise would buy only one.

In clothing, as well as other mer-
chandise, it should ever be borne in
mind that the prime purpose of every
display is to sell goods. Make every
garment stand out at its best. Over-
crowding is a failing of too many
of us: show less and to a better ad-
vantage and change more often. Do
not have a conglomeration of every
color in a single window—specialize a
certain color with a few
of contrasting shades.

garments

In regard to  accessories—the
proper choice is highly important.
For instance, with a full dress dis-
play a neat showing of white shirts,
cloves, neckwear and silk hats is ap-
propriate. In street and _ business
suits, gloves, neckwear, jewelry and
canes give a rich finish and tone.

In overcoats, walking sticks run
through a hanger with a pair of
eloves thrown carelessly over, appeal
strongly to the intending purchaser,
and it is not out of order to use
hand-bags and suit-cases in a display

£

of this character.

In this period of progressiveness
we have passed the age of extremes
and gaudiness, but years ago it was
the custom to build displays up to the
ceiling, the idea being to uge every
available inch of space for the show-
ing of merchandise. To-day how
many people would be attracted by
such obsolete methods? (and I am

sorry to say there are still some

trimmers in this net at the present

that
above the normal line
of vision are a dead issue—people
are willing to crane and twist their
necks to get a view of a roof garden
on a twenty-five story building, or
an airship, but they will not take the
same trouble to view a display of
merchandise in your window.

With regard to the other fellows,
watch them; you do not know it all.
Many is the time that in standing be-
fore a display of a brother trimmer I
have conceived and executed ideas
which proved exceedingly attractive.

time). {£ am convinced goods

shown much

Tt is to your interest (as well as the

firm’s) to grasp at every idea which
will increase business. Your value
and worthiness depends upon how
zood you make yourself, and how

 

many shekels you can draw into the
cash drawer. It is an easy matter to
put in a beautiful display, but such
is only occasionally wanted in this
time of hustle and bustle—the suc-
cessful trimmer is the one whose
displays loosen the purse of the
passing throng, for in the end is it
not money that we are all after?

Now come _ backgrounds—upon
this subject I could dwell at some
length, but I will say that the back-
ground is only intended to make the
goods stand out with more prom-
inence. A failing with too many of
us is over-done, gaudy and too-elab-
orate backgrounds. To my notion a
background of mahogany, plush or
mirrors is all that could be desired, 2
few decorations now and then, taste-
fully and sparingly arranged, serve to
catch the eye and call attention to
the merchandise, which is the goal
we are all looking for.

One great handicap among most
trimmers is their lack of proper and
needed fixtures. Most merchants
have an idea that fixtures are an ex-
pense, which is all wrong; it is really
an expense and loss to try and get
along without them. A very helpful
article which I use frequently is a
round table or a chair. I firmly be-
lieve that all money judiciously spent
on windows and fixtures is returned
many ¢imes over. When a person 1s
in front of your store, attracted by
your displays, he has but a few feet
to go to enter the store, you have him
on the ground, and if the goods are
properly displayed and_ the
right, the result is certain.

prices

Just a word to window trimmers
who are prone to relax their efforts
after the holiday windows are com
pleted. It frequently happens that
some windows which contain fine dis-
plays during the holidays are allowe4
to become of a very commonplace
order afterwards. The good window
trimmer realizes that when once hav-
ing a fine trim, the subsequent dis-
plays must, if possible, exceed, in
order to keep up interest. There
should be no step backward. A man
who has done fine work can not hops
to add to his reputation as a fine
window trimmer by slighting his
work in any way that will lower the
standard of his displays.

Phillip S. Williams.
——_——_» 2 -__ _-
Make It Look Active.

In the very big stores changes in
locating departments are apt to cause
some inconvenience and _ irritation,
but in smaller stores shifting accord-
ing to season and demand is to be
encouraged as showing continual ac-
tivity and a readiness to meet chang-
ing conditions.

Do not tie down to precedents. The
perfect store is not yet. Put your
best effort where the public can see
it. Get something going lively and
the whole store will) move a_ bit
quicker. Then, do it again!

>>.
Candor.

Shopper—Can I hang this paper on
mvself?

Salesman—Yes, sir; but it would
really look better on the wall.”’—Har-
per’s Bazar.

 

,

 

 

March 15, 1911

 

 

MICHIGAN TRADESMAN 17
; |
Avoid Freak Displays. the rich and heavy broadcloths and ling season and about ten days in ad-| Tape Measure at the Door.
In dressing a window remember|other dress materials of winter de-|vance show in the window such| Foster Beery, men’s store, Londo
that you are preparing for the pros-|mand a dignified and substantial| things as you may have that will in- | Ohio, pulled off a good advertising

pective customer, his first impression
of your stock. An attractive display
will catch his eye and lead him to
study the window and _ incidentally
the goods that are offered; but a
freakish display will not. Reptiles,
live stock and ancient doorlocks may
draw a crowd, but the impression
carried away by the passer-by is not
one of the things you have in stock.
The reason is obvious. The reptile
is a separate attraction in  itself—
something that might be seen in a
circus side show—and entirely un-
related to your goods. Guard against
this delusion in regard to what con-
stitutes a successful window. Let the
whole effect be harmonious, instead
of over-emphasizing the setting.

Showy colors and adornments that
fail to adorn are another stumbling
block to the well-meaning window
dresser. For a shoe store or a dry
goods store confine yourself to the
more delicate colors which give a
soft tone and are pleasing to the eye.
A shoe has good, clean-cut lines
which a delicate background will em-
phasize and thus present a better con-
trast. If you have nothing else to put
into the window, do not fill it with
artificial flowers. They are not only
a common resort when other decora-
tions are not available, but look cheap
when crowded into a small window.

A window filled with price-tags is
not any better. Some merchants think
they ought to show a sample of
everything in stock along with its
price. This merely confuses the pros-
pective buyer. It is in much the
same way that a green salesman han-
dles a customer. Instead of finding
out what the customer wants, he
throws all the goods on the shelves
and soon has him so bewildered that
the idea of buying is driven out of
his mind. Remember that the win-
dow is your first salesman. Select
with care seasonable goods, or goods
upon which you are making a drive.
If you are selling shoes and your besi
seller is a $3 grade, do not half fill
the window with $5 shoes. Put in $3
shoes, talk them up and drive home
to customers their good points. You
can not all sell the highest grade, and
there is no disgrace in establishing a
paying business based on the cheaper
grades. In other words, study your
neighborhood, find out what the peo-
ple want, and then offer them the

best for the price.
eee

First Showings of the New Spring
Goods.

February usually sees a continua-
tion of the clearance sales which have
been held during January, and a goo
part of the month’s displays will
probably be given up to the effort
to get rid of all winter goods, such
as blankets, shoes, men’s and wom-
en’s clothing, etc. With the month
also will come the first showings of
new spring goods.

With the change from showing
winter goods to showing spring
goods, the trimmer should change the
entire style of his displays. While

 

treatment, the light, sheer fabrics of
spring and summer call for a drap-
ing in harmony with their character
and they should be arranged and
shown in such a way as to bring out
in its fullest charm their light, deli-
cate texture.

Some trimmers do not give wash
goods the care and attention which
are indispensible to good effects, be-
cause they are comparatively inex-
pensive. They think it is not worth
while to devote much thought and
study to them because they are sold
at a low price. The element of price
should never enter into the window
trimmer’s calculations. The goods
are beautiful, with delicate patterns
and exquisite colorings and they will
repay any efforts which are given
to them.

In the draping of the sheer wash
fabrics the greatest care should be
taken to use colors and _ patterns
which will harmonize to the best ad-
vantage. The goods are in them-
selves so delicate and beautiful that
all that is required to make a pretty
window is to select the proper col-
ors to harmonize pleasingly and to
drape them in an artistic way. Any-
thing stiff or formal in its lines
should be avoided and all the drap-
ing should be of that light, fluffy,
billowy character which will best sug-
gest the texture of the materials
themselves.

Straight uprights and T-stands are
all that are needed to make an ef-
fective display of wash fabrics. It
will often be found advantageous to
cover the stand with white cambric
and then to arrange the folds in such
a way as to keep the goods well away
from the stand, so that the light may
shine through.

———_—_

Holidays and Special Seasons Give
Trimmers Opportunities.
Window trimmers should keep an
eye on the calendar with a view to
making use of coming events. The
holidays all have their possibilities
and so have the church days and
other days that call for special ob-
servance. The first half of the year
is especially rich in these events. Next
week is St. Valentine’s day. The up-
to-date trimmers will have had their
reminders out a week or ten days
ago that the time for the exchange of
love tokens is at hand. Washington’s
birthday will be here in a couple of
weeks. The possibilities here are not
so great as with St. Valentine, but
a large portrait of the father of his
country appropriately draped, dis-
played on the day itself, would at-
tract attention. March will bring
St. Patrick’s day, with a demand that
should be encouraged for green rib-
bon, fancy favors and things to serve
at St. Patrick’s day parties and din-
ners. The opening of Lent should
not be overlooked nor April fool's
day nor May day. The queen of the
spring festivals is Easter, and the
coming of Easter should be antici-
pated two or three weeks. Watch the
calendars for the opening of the fish-

 

terest those who go fishing. Arbor
day and Memorial day can be made
use of. June, the month of roses and
weddings, is rich in opportunities

lannouncing their big

The Fourth of July should not be |
ineatly folded and tied with a2 good
|tape measure.

overlooked.

The show window is one of the

best advertising mediums. Its value ts |

not only to let people know what you

have in stock, but also in suggesting |
things and creating wants, or rather |

desires. Not all these days will bring
large volumes of business,

attention to them gives your stor
the reputation of being up to date,
and, besides, the person who comes
to buy a five cent piece of ribbon may
see something else that may be want-
ed, and this is distinctly worth while.
The special day displays are also of
value for the opportunities they give

for variety in the window. It is some- |

thing different, and to have
thing different always attracts atten-
tion.
> +.
Properlyr Dressed Windows.

The importance of properly dress-
ed windows has never been more pro-
nounced than at the present time

The new stores which are opent

 

constantly display marked
in this direction and every inch
space available for the
placed in service. The windows ar
most attractively finished and furnisi
most elaborate backgrounds for the

purpose

display of merchandise. Old establish-

ed firms, recognized as being pro
gressive, are constantly changing
their windows to make them more ;
tractive, as they recognize that in
this feature of their business lies

 

excellent salesman and profit-bringer
It is true that there are still mer
chants who are so conservative t!
they pay little or no attention to the
art of window decoration. It is only

a question of time

  

how well established
it will begin to sli
younger and more

takes a store near

 

dows fairly talk to tl
result is soon apparent in the
creasing number of visitors to the
newer and more up-to-date establish
ment and the loss I

of manv of its forme
ers.

A firm may be seemingly se
the position it has won and
comes to the store without apparent
effort. At the height of success d
not forget that a few years may bring

 

v
“
A
ot
w
=
?

4
4
5
4
r

complete change in general condi-

tions. New people move in and oth

ers move away. Plan for these co
ditions by keeping the store up-t
date in every particular and win the
stranger in the town by impressing
kim with the attractiveness of your

window display.

—_—__~.+.
In Front of the Sporting Goods Shop
Window.
“Say, mother, I’ve been prayim’ for
a pair o° skates for ever so long:
Don’t you think we’d better stop here

an’ get them an’ save God the trou-
ble ?”—Life.

 

 

deal some time ago. A full page adver-

tisement was run in the local paper
clothmg sale

The type was lifted and circul

from the advertisement

 

tirese we

Then Mr. Beery and

E
ola . sis +t i L + —
|clerks drove through the country ar

left one of the cir ars at r
hastac hie valet L

mouse. iney alied at the

“s

|stopped just long enough to tell th

i people a little about the big sale we
idid not take time to go in and
the people—except at meal time

They report that the results

|this campaign were the greatest ever

some- |

\realized from any one effort they
iever put forth. I
|success and the business has held

ever since.
n distributing the circular
through the

turns, so that each had

  

 

outing and had an pportunity

meeting many f ther cust

right at hom { 2S

thing for Mr. Beer is it broug

him in close per A

practi r

they . ‘ — tate +

many | Ww trey

store ¢ hat 2 few n utes

n r he ster -

‘tap sasure” bill was distribut

and Mr. Beery calle t their

—___—_.-

Travelers as Trimmers

should be mstr rt
ng man m tft Franging A
ses and N x
happens t has wn wher
h s two or thr rs
stear C astern g +
und smoking aw n
S ht Witice r = r >
salesman w <n < t
WOTK t nm nn es ag
ow 4 arranging 3 4 % -
4 Ww - ~-
Seatac - »
sary tf watt r r x x
+ x % 7 — re gerd arc?
9 e fr r ther 3 F
Gis mewn “ mo o» Te
3 > wire t % 3 tT
mer fire + went
s Str n Te Ti
" e r - —
frrange the show win t
wT} gS as al 1 e
n the meantime
“ “ . srtising ¥ -
t rge rg
m 1 now *a5e. ~ T! x
i Modest

His Limitations.
Guest—Good heavens! Does f

hl
“7 4 a
weed <2

eaten eae aco ge eee

 

 

18

MICHIGAN

TRADESMAN

 

March 15, 1911

 

PARCELS POST SILENCE.

Points the Advocates of Parcels Post
Do Not Discuss.

At the annual meeting the
Northwest Hardware and Implement
Association, at Spokane, Samuel
Miles, of Mason City, Ia., made an able
address on the parcels post, discuss-
ing the subject on

of

R.

broad general

lines. He spoke as follows:

“They tell us we should have par
cels post because England, Germany
and other countries have it, but they
do not tell us the average haul for ail
matter in
countries is about forty miles against
540 miles in the United States.

mail these parcels post

“They tell us we should have par-
the express
but they do
not furnish a single line of evidence

cels post because com-

panies are opposing it,

to prove this assertion.
“They tell us mail order houses are
opposed to parcels post as it would

put them out of business, but they do

not tell us that under parcels post
the big catalogues could be sent
through the mails for about 7 cents,
as against the present rate of 22 to
>5 cents, and that one item alone

would save thousands and thousands
f dollars annually to the large mai!
order concerns.

0
Does any sane man
believe they are opposed to parcels
post?

“Our newspaper friends who are
so active in defending parcels post
do not tell us that the English rate
on newspapers and periodicals is 5
cents for one pound, or two pounds
for 7 cents, as against our rate of 1
cent per pound. If we are going to
adopt English postal methods, why
not adopt them as a whole? Would
our friends, the publishers, stand for
the English rate; if not, why not?

“They do not tell that Ger-
many owns her own railroads and
makes no charge to the postoffice de-
partment for carrying the mails.

“They do not tell us that Germany
in estimating a profit of $20,000,000
from her postoffice department, does
not make any charge for railway
service, which, if they did, would
show an enormous deficit.

“They do not tell us that there is
no such thing as rural free delivery
in these foreign parcels post coun-
tries, but that farmers live vil-
lages.

“They do not tell us that the towns
and villages in these countries under
4,000 population do not have any
free delivery service at ail, but pay
about $4,000,000 to the postoffice de-
partment annually for the privilege
of having a box at the postoffice, the
only possible relief from a very poor
service.

“They do not tell us the farmers’
present rural free package delivery
service would be cut off under any
or all of the proposed rural parcels
post measures and carriers would be
permitted to carry only packages to
which postage was affixed. In other
words, if this law should go into
effect and prove to be as profitable
as it is claimed, it would mean that
the farmer would pay annually $10,-
000,000 to $20,000,000 postal deficit.

us

in

 

 

“They do not tell the farmer that
under any bill charging 5 cents for
the first pound and 2 cents for each
additional pound, with a weight limit
of eleven pounds, that it would cost
7 cents to market a dozen eggs, or 4
cents per pound to market a_ five
pound jar of butter, or eleven pounds
of salt costing 11 cents at the coun-
try store would cost 25 cents postage,
or ten pounds of nails costing 40 to
50 cents would cost 23 cents postage,
or fourteen pounds of sugar, costing
)

cents

55 to 60 cents, would cost 2!
postage.

“They do not tell us that under par-
cels post mail order houses would
food the country with glowing de-
scriptions of all wool suits of clothes
that do not contain 50 per cent. of
wool, and pure silk dress goods, the
silk for which was grown in Texas
or Mississippi and picked by colored
men, and a thousand and one other
items on which the consumer is easi-
ly deceived, both as to quality and
price and on which the profits are
enormous, and all of which could be
delivered from Chicago or Boston to
the end of any rural free delivery
route in the United States for 25 cents
or less.

“They do not undertake to enu
merate the tens of thousands of items
that could be delivered direct to the
consumer by parcels post.

“They do not tell us the day the
parcels post law goes into effect that
all mail order concerns would elimi-
nate staple and unprofitable goods and
sell only the profitable lines on which
they could well afford to the
postage.

“They do not tell us this would
mean a centralization of manufactur-
ing. What is the use of locating fac-
tories in the Middle West or West
when the Postoffice Department
brings the markets to the doors of
the Eastern manufacturer and dis-
tributer?

“They do not tell us that not-
withstanding a 12 cents per pound
foreign rate as against a local rate
of 16 cents per pound, the home rate
costs the average user less than the
foreign; to illustrate, the foreign rate
recognizes only even pounds, an eight
ounce package sent abroad would
cost 12 cents, locally 8 cents; seven-
teen ounces sent abroad would cost
24 cents, locally 17 cents.

“They do not tell us that which
is true—that England has two large
concerns doing a mail order business
to one in this country.

“They do not tell us that in a
parcels post country the small or in-
land retail merchant is just a shop-
keeper, who lives a mere hand-to-
mouth existence.

“They do not tell us that for a
service which it is proposed to charge
about 2 cents per pound, the gov-
ernment pays the railroads
cents per pound.

“They do not tell us that Congress
concedes that under the rural parcels
post it will be necessary to increase
the carrier’s pay at least $300 per
year.

“Thevdo not tell us that with this
increase in pay that each one of the

pay

alone 4

40,000 carriers have to carry five ten
pound packages daily to make up for
this increase in pay before the Post-
office Department gets any returns.

“They do not_tel] us about the ac-
tive railroad lobby in Washington
working for parcels post.

“They do not tell us that the rail.
road companies receive less than 1
cent per pound from the express com-
panies for service rendered, while
they receive from the government for

hauling the mails more than 5 cents
per pound.

“They do not tell us that if
all packages weighing up to. eleven

pounds now going by express could
be moved into the mail cars, it would
add millions of dollars to the rail-
road companies revenues.

“They do not tell us the real pow-
er behind the throne and the people
that are without question paying for
all of this newspaper and_ periodical
publicity, are the railroad companies.

“They do not need to tell us that
when the railroad companies get busy
on any proposition the people’s inter-
ests are not apt to be considered. In
other words, there is a colored gen-
tleman in the wood pile some place.

“They do not tell us that while
England has parcels post, her great-
est colony, Canada, has it only in a

Furniture

inferiors elsewhere.

fair treatment as though

Klingman’s Sample Furniture Co.

The Largest Exclusive Retailers of

Where quality is first consideration and where you
get the best for the price usually charged for the

Don’t hesitate to write us.

limited way, and that all of the mer-
cantile interests of Canada are op-
posing any extension, and this with
a full knowledge of what it has done
for the mother country.

“They do not tell us that none ol
the foreign parcels post
have our splendid express service, and
that if we can regulate the railroad
rates we can regulate express
rates without going into competition
with them.

“Finally, they do not tell us there
is absolutely no demand for parcels
post in this country.

“The seeming demand for parcels
post can be traced to three sources,
the railroad companies, the mail or
der combine, newspapers both city
and farm and magazines whose exist-
ence depends on mail order advertis
ing.

“Ts it not better to investigate first
than to be sorry afterwards?”

—_—-—_--_-2.2e es —_

A man is not necessarily a good
humorist because he
mored.

countries

also

is good-hu-

 

Wilmarth Show Case Co.
Show Cases
And Store Fixtures

Take Division St. Car

—

 

 

Grand Rapids, Mich.

 

 

in America

You will get just as
you were here personally.

 

 

Opposite Morton House

Corner Ionia, Fountain and Division Sts.

Grand Rapids, Mich.

 

 

 

   

Churches

modest seating of a chapel.

Schools

for the merits of our school furniture.

Lodge Halls

quirements and how to meet them.

luxurious upholstered opera chairs.

We Manufacture

> Public Seating
Exclusively

We furnish churches of all denominations, designing and
building to harmonize with the general architectural
scheme—from the most elaborate carved furniture for the cathedral to the

The fact that we have furnisheda large majority of the city
and district schools throughout the country, speaks volumes
materials used and moderate prices, win.

We specialize Lodge Halland Assembly seating.
Our long experience has given us a knowledge of re-
Many styles in stock and built to order,
including the more inexpensive portable chairs, veneer assembly chairs, and

Write Dept. Y.

 

Excellence of design, construction and

 

215 Wabash Ave.

GRAND RAPIDS NEW YORK

 

 

‘American Seating Compa

 
 

CHICAGO, ILL.

BOSTON PHILADELPHIA

 

 

 

 

ase

 

March 15, 1911

MICHIGAN

 

a

 

 

Prize Drawing Schemes.

Without a doubt many merchants
throughout the country are making
themselves liable to prosecution by
the United States postoffice author
ities by the use of the mails in adver-
tising special advertising proposi-
tions.

An old adage says, “Ignorance of
law excuses no man,” and many mer-
chants certainly would be able to off-
er no other excuse than “ignorance
of the law” for using the mails in ad-
vertising some of the special schemes
and plans that they are pushing to
boost business, because these mer
chants are not aware that they are
violating the laws of the country.

This is a subject that is being given
more attention than formerly because
many, not only merchants, but others
have found too late that they were
violating the laws governing the use
of the mans. But it is not at all
strange that occasionally a man over-
steps the line and gets on the wrong
side because the laws are so full of
little technical points, and not only
that, but it seems next to impossible
to get authoritative information on
certain points regarding these postal
laws.

Some merchants look up the law
before their special
schemes and plans, but many others
never take time to investigate and
find out whether they are throwing
themselves liable before they use
plans that depend upon chance or
luck or whatever you wish to call it:
and there are so many little technical
points that come into some of these
things that it seems impossible to get
exact information as to whether they
are subject to mail or are violations
of the law. In fact you are supposed
to be your own judge in using the
mails and if you guess all right all is
well. But if you happen to miscai-
culate a little—then you are subject
to another judge, and many an hon-
est man has found himself facing
charges simply because his legal
knowledge did not enable him to see
certain points as others better versed
in legal forms saw them.

venturing on

Some time ago a piece of adver-
tising was sent to the postoffice au-
thorities at Washington and in ans-
wer a long ‘etter was received from
the chief postoffice inspector in which
he made it plain that no one would be
told whether they were violating the
law until after the violation had heer
made. That part of the inspector:
letter is as follows:

“Tt is the practice of this depart
ment not to advance opinions to per-
sons engaged in conducting private
enterprises through the mails as to
whether their plans constitute a vio
lation of postal laws. It is con
sidered that persons using the mails
do so at their own risk and assume
for themselves the full responsibility
attached by law to any use they make
of the mails.”

So you see you are presumed to
know the law and to use your own
judgment in interpreting the same,

and if you go astray you will be call-
ed upon to pay the penalty—if you
are caught.

principles that the merchant should

 

bear in mind when planning to use

|
any sort of special advertising where |
prizes or premiums of any kind ar
to be used.
be a little element of chance creep
into the scheme, and the laws prohibit
the sending of any scheme or plan
through the mails that has in it even
the slightest element of chance. Of
course there are many fine points
bearing upon this one principle that
need not be touched upon here, except
in a general way. Be careiul and
keep away from the plan of having
in it the element of chance; some-
thing for nothing schmes do not look
good to your Uncle Samuel.

The aim of our laws on these
things is to protect the innocent, un-
suspecting and ignorant, and they
are stringent in many cases because
it was found that there could be no
half way ground in overcoming the
fearful injustices that were wrought
against the classes of people that
were so unmercifully robbed by loi
tery schemers of all kinds in the days
nefore our present laws were enacted.

It might be suggested to the mer-
chant who uses or contemplates using
any prize drawing plan or premium
proposition, to write to the author-
ities at Washington and ask for
copy of the postal law covering these
things. This will be furnished free
by the department and will help you
in case you have any doubts as to
whether your plan is mailable—then
after reading the law on the subject
if you are still in doubt you will be
safe in letting it alone.

A short time ago a merchant, a
very fine man, too, was hauled up
before the United States Court and
fined heavily because he had sent out
a circular through the mails to his
customers and in which he told of
some simple little drawing propos:
tion that he had. It was really a
very small thing and the merchant
was innocent of any intent to do
harm to any one, in fact he had
asked the local postmaster if he con-
sidered it a violation of the laws even
before he decided to use the plan. The
postmaster thought it was all right,
but that did not save the merchant
from the wrath c: the authorities
who saw in it a violation of the law,
technical though it was.

Don’t think that because you have
known of someone using a given plan
that it is all right—there are a whole
lot of fellows who have escaped sim-
ply because no one has stumbled on-

As a rule there is apt to}

 

 

 

to the violation and consequently :t |
has simply passed by unnoticed.

If you are uncertain either let the
thing alone or send out your adver-
tising matter by special carrier. Be
careful and avoid risk.

|

}

—_—_--_ ~<a
Value of Dead Timber.
From 7,000 to 9,000 men will be}
given work for two years by Uncle]

1

Sam in the effort to get practi
proved answer to the questiot
“What is the value of the timber

that remains after a forest has been

swept over by fire:
Private timber owners and lumber-}|

 

 

 

og
men are as vitally interested in learn-

 

 

 

    

 

 

 

 

} } sre T th a a obey - aw ret me emt | ely
However, there are some eenersitog the answer to the question as is! sible the proper and best ase and the
the government widest drstribut this resource
nt. + by £ atone a se _ 1. -” - =
Phe rs ie forestry service e st rough a elinge
are now at work learning the amount r s te
and locatior f such timber WV hen r terested and cach mast
#t ren an 1 4 - - * -
the surveys are comipieted pros r < 3
uyers w d and the act
lai WOTK t 34 ‘ tt Fe °
Tt “
vill ye Cir ng commnecte - - r ‘
with the test is ft e done by th
government. - timber ‘he extent ,
There are several billion feet ; — ssed ' or
dead timber on the national forest - <a er
reserves aTied r ft 3 rth - -
¢ tor \ - “
ern i NES ve z ALTE % eye ‘ °
eastern 3 fe tais é
has been considered rseless . . . r
"rt ~ . tT act a
This is to be collected 3 ' t e rour
WOTK W not y resuit a . a
‘ :
salvage of much lumber m g tim- :
er but at the same time it will be a
} r ~ xt +h warn aer #
1 great aid : s¢ Ing e remalt “ ” ie - a
ng green trees, young and old oti : |
; : 4
the government wit letermine _ ¥
g ;
ow long a time aiter a rest fir ‘
:
*
ipses Ie Te ¢{ ttn @T eter rates 5
%
inti it vor r mmercia :
purpose
W her th ead timber is v e
os $
much ther = n x t =< : :
& &
he ‘ art n j o
I W aS A . - / 2
e v “e
in g n er A rs 4 Wan ‘
ur ring t a.
ack _ i
r FOX t :
thew are g st — - o :
ei . z if
Sit ¥ ? q 2e7° CE ne > i
rt t g * - :
i rie ques : . :
al ( I Tr a. -
€¢ tak 1 t '
aie ws . "
«) k
\+ o + + star y a
Pit M: rer
r J “ T >

 

 

 

, re 4 “or @ = ¥
tie - - - ¥
2 +
+ $i e g
Ais rT
Ff “TT r - g
ar r + r s r r
W gg s
‘.. .
£ +h re-sw © i <
roy
| oc ent - - n
“roe our r 2 - - - ~ =
Fis = J .
that r - I - ~
% o 7 e ¢ =o ¢ . - - -
t - ii
tf States e art *
i
¢ + ran + + m — - tie
I S$ ), 5 g
+ “ > ars c x r ~ (pee r
A > [
+ } ¢ j * + make - . -
SCT ‘i laK 70s

 

 

“Crackerjack”™
Small Wares
Case No. 30

Dimension= 42 mches hrgit, 26
nches wide. Fitted with 5 rows

if drawers usually = meches deep

 

atric. trom 7

sorts of ndings c tae

You can di

long.
customer wants to see an article, the tray is readily pulled ont without ds
turbing any of the other trays and placed on top of show case, which makes

splay to the dest advantage zi]

an effective presentation of goods and they are protected trom cust
We have other styles of cases, strong and signtiy

are sold at would surprise you. Write for catalog

 

Grand Rapids Show Case Co.
Grand Rapids. Mich.

The Largest Manufacturers of Store Fixtures im the World

 

 

 

 

20

MICHIGAN

TRADESMAN

 

March 15, 1911

 

 

 

 

 

yy aA

my)y

3

Ny)

 

b “WOMANS WORLD

SEP a

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\b

SE RR

i)

|
be

  
  
 

 

 

 

A Young Man’s Fancy Likely to Turn
Lightly.
Tradesman.

Written for the

Now that the season of the year

is right at hand when, according to |
indubitable authority, a.young man sj

fancy is
thoughts of love, a few words of sym-

pathy and condolence for his par- |

ents and intimate friends are not in-
appropriate.

The words sympathy and condo-
lence are used advisedly. For it
a well-known fact that when a young
man’s fancy, which begins so lightly,
it
swiit-
apt to
those
to him.

into seriousness, as fre-

deepens
quently
his

with incredible

bride
grata
stood closest

does

ness, chosen is be

a persona to who

hitherto

non
have
translated into
English, this means that the girl very
often does not suit his folks.

3eing freely plain

The vulgar make a caustic general-
ization which runs to the effect that
the man’s
is good enough for him.
falling in with this harsh, unfeeling
view of a most trying and difficult
situation, imagine yourself in the
family’s place for a little time, until
you can realize how very natural may
be their mortification.

Here are a father and amother who
have succeeded in the all but impos-
sible task of raising a son who is
the very flower of all youthful mascu-

line virtues and desirable attributes— |

in short, is in every way a model
young man. Do you think they do
not know what a prize he is, and
that they have not figured on his
commanding a very high premium in
the matrimonial market? Their hearts
swell with pride, pride that is per-
fectly justifiable, mind you, and it is

not to be wondered at if their
heads swell a little also. Some su-
pernatural being, an angel or a

seraph may be, might in their esti-
mation fittingly mate with their idol-
ized young demigod, but no mortal
woman with human faults and frail-
ties.

Picture to yourself, if you can,
their chagrin when the young man
makes known to them that he has
irrevocably delivered his affections in-
to the care of some very common-
place damsel, greatly his inferior in
refinement and social standing. One
sorely wounded mother thus breath-
ed her troubles into the sympathetic
ear of a confidential friend: “We had
such high hopes for Fred. And to

especially likely to turn to}

is |

family never think the girl |
Before |

 

 

 

akin up with this plebeian little Car-
|rie, whose taste never can rise above
|rag-time, and who actually”—here the
|maternal voice sank to a_ horrified
| whisper —‘“‘who actually — chews —
gum!” Small wonder that the best
this young man’s people were able to
do was to look upon the affair “with
one auspicious and one dropping eye,
and if there were not “mirth in fu-
neral,’ at least there was “dirge in
| marriage.”

Then the other all too
|common case where the son is any-
'thing but a model young man, and,
idisregarding parental prayers and
| pleadings, has grown up worthless
and dissipated, bidding fair to do lit-
tle else in years to come but harvest

i
|
|
}

is

there

ithe very large acreage of wild oats
he has wasted his youthful energies
in sowing. Can the father and moth-
er of such a one afford to be any-
thing else than very fastidious in their
ideas of what their daughter-in-law
should be? For is there not a wide-
spread belief that the wildest kind
|of a fellow will settle down and
straighten out of. the kinks in no
| time at all, if only he succeeds in
lmarrying just the right kind of a
| girl? Do we not have Saint Paul to
|show that an unbelieving husband
|may be sanctified by a believing wife?
|The parents of the dissipated chap,
‘even more than those of the model,
|have good reason to be critical of
| the coming bride, and to be grievous-

ily disappointed if she does not meas-
| ure up to the required standard.

| Love is called the blind god. He
might also well be called the most
icareless, unheeding, imprudent, in-
| consequent of all deities. When a
|young man is to choose her who is
to be his lifelong companion, not only
{should he employ his own best judg
|ment, but he really ought to call into
requisition the counsel of his most
sagacious friends, and seek the guid-
‘ance of all the sages of all the ages.
|Dignity and even solemnity should
imark his movements at a time so
| fraught with weighty consequences.
i But, no, the poet has put it cor-
‘rectly, it is not a young man’s judg-
ment at all, but his fancy, that light-
ily, alas, how lightly! turns to thoughts
| of love.

Do substantial merits and real vir-
|tues attract him? Hardly. More oft-
len his fate is settled by the allur-
jing tones of a soft, caressing voice.
|hy a soulful glance from the depths
lof dusky eyes, by the swish of dainty

think that he has passed by all the | silken skirts about a trim pair of
beautiful, cultivated girls in his own|ankles, by the sweep of long lashes
circle—any one of whom would have |against a rose-petal cheek—possibly
given her very eyes to get him—and la cheek that has artificially been tint-

ed to a deceptive semblance of the
matchless color of the rose. Perhaps
he surrenders to the witching influ-
ences of a moonlight evening; per-
chance he walks unwittingly into the
snare cunningly set for his unwary
feet by a clever, scheming mamma—
however it may come about, it is a
young man’s fancy that lightly turns
to thoughts of love, not the shrewder
and more astute faculties of his brain.

Is there any kind of mental shock
that the family of a marriageable
young man are not liable to have
visited upon them? Are they well
educated, with all kinds of intellectual
antecedents and traditions, regular
high brows, in fact? A scion of this
noble race is likely to throw them
all into consternation by becoming
engaged to some doll-faced beauty
who not only can not rise to a com-
prehension of their talk about Brown-
ing and Ibsen, but is so far removed
from their intellectual plane as to be
a bit shaky regarding the multipli-
cation table.

Here is a very different family, one
whose members always have shone in
society, and who would so appreciate
a daughter-in-law with engaging
manners and one who would know
how to dress, in short, would have
some style about her. But the one
their son brings home may be an in-
corrigible bluestocking with a _ pen-
chant for dowdy clothes. An Episco-
pal household, imbued with all the
good principles of the prayer book
as to the sacredness and inviolabili-
ty of the marriage bond, may _ see
their only boy fall captive to the
charms of some dashing grass widow,
and be compelled to give her such
welcome into their family circle as
their consciences will permit.

This recital of specific instances is
too painful to be further prolonged.
What can be said to assuage the sor-
rows of the afflicted?

One thing that can not be done is
to make the young man see with the

 

 

eyes of others, even of those who
have his interests most at heart. It
will be his fancy and not yours that
will dictate his choice. So, if the
girl is not actually cross-eyed or hair-
lipped, put as good a face as possible
on the situation and accept her. If,
dreadful to think of, she should be
cross-eyed or hair-lipped, even then
accept her just the same, with the
best grace that can be summoned.

It certainly is in best form for a
family to swallow its bitter pill of
disappointment alone, in silence and
behind closed doors. Act just as if
everything had happened to your lik-
ing, and do not neglect to say often
and with emphasis that “she certain-
ly is one lovely girl.” By frequent re-
iteration you may in time come to
hold some partial belief in the state-
ment yourselves.

It may furnish a sort of negative
consolation to reflect that if your
son had not chosen just this one, it
might have been some other even
more impossible in your estimation.
You may rest assured it never would
have been that nice girl you picked
out for him. Why wouldn't it have
been? Because those best laid pa-
rental plans rarely, if ever, material-
ize.

Further, it may dull the sharp
edge of your grief to consider that
every family with a son either has
undergone or is likely to have to un-
dergo some such bitter experience as
your own. Of the occasion of your
sorrow it may aptly be said, as the
queen-mother said of the over-mourn-
ful Hamlet, “’Tis common;” and as
Hamlet himself admitted, “Ay, mad-
am, it is common.” Quillo.

 

139-141 Monioe St
Both Phonas
GRAND RAPIDS ‘ICH

 

 

 

Terpeneless

FooTe & JENKS’ COLESMIAN’S

Lemon and Vanilla

Write for our ‘‘Promotion Offer’’ that combats “Factory to Family” schemes. Insist
on getting Coleman’s Extracts from your jobbing grocer, or mail order direct to

|
| FOOTE & JENKS, Jackson, Mich.

(BRAND)
High Class

 

 

 

 

The Copper Metallic Circuits

of the “BELL SYSTEM”

insure clear efficient service, whether you
talk one mile or one thousand miles.

Try It To-day

Every BELL TELEPHONE
is a Long Distance Station.

 

 

 

March 15, 1911

 

 

 

Heart in Your Work.

Why are you working? For what |filet drapes more gracefully; if

you get or for what you give?

Answer that question honestly and
you will know if you are only hold-
ing down a job or are filling a posi-
tion in the best way you know
how.

It has often been thrown up to
women workers that their hearts are
not in their work. They work from
expediency, not because they love it.

Men declare that women go into
the business world because they must
have money or because they are bor-
ed and unhappy at home.
intend to stay until “he”
along, so why bother to learn a lot
of things they need not know?

comes

There is no more fatal attitude to-
ward one’s work than this. It breeds
discontent, restlessness, half-hearted
ness, which rapidly grows into care
lessness and the bad graces of your
employers.

A young and pretty girl took a
position in a large department store.
She was quick, had pleasant manners

and could have made a splendid sales- |

woman had she wished.

the petty details of her trade.

her from being discharged, no more.
Toward the end of the year came

the panic; also a fight with “him” and |
The girl)

the parting of the ways.
who had not thought it important to
make herself indispensable was the
first to go. She could even
count on 2 good send-off from het
last place to help her to a new job.
Do not do it, girls; do not get the
idea that it not count to get
down to business, even if you expect
to stay but a short time. No knowl-
it helps you at un-

not

does

edge is ever lost;

expected times, often in strange con-|

ditions and places.
lt is bad
aim
Money? Certainly, it
mendously. Most of us want all we
But money is more apt

wh

to make money the chie

of a business career.

counts tre-
can get of it.
to come our way if we do not make it
too plain that gold is the only thing
we are after.

Who is the girl who gets pleasant
surprises in her pay envelope? She
who is in business for cash only, or
the one who is interested in work for
work's sake, although far from de
spising its rewards? :

The former is a surface worker. She
makes grandstand plays for the fav-
or of the boss—does the things she
thinks will get her salary raised, but
does not trouble to get a thorough

.

grasp on her business.

The latter really
what she is doing.

If sells she
knows the boxes in which it
and the cost. She learns the nam
of each kind of the
patterns in each variety,
year’s styles differ from those of last

is interested in

she lace, more

lace,

how this

vear.

 

Perhaps she finds out from her
friend in the dressmaking department

what laces are best suited to differ-

They only |

She did not |
think it worth while to bother with |
She |
was engaged, expected to be married |
within a year, and did just what kept |

than |

is kept |

different |

ent materials; whether princess of
Tor
[chon or German Valenciennes wears

ibetter for underclothing. She may
leven take out books on laces from th:
| library and get a knowledge of
| history and making.

equipped to

| hen she is
| customers.

| Do not think, girls, that those cu

ltomers do not soon know it. That
| girl will be waited for when she fs
ibusy and telephoned to when
| order is to be filled without -
| downtown.

Some one else knows it, too Whe
lthere is a new assistant buyer to be

[chosen in
| who

\learn

that department, the girl
has made
her work for all
lis the girl to whom the coveted pro

falls.

it her business te

| motion

| Get down to business, you money
|making girls. It pays more than m
[ways financial What if you ar
be married? Won’t you make hetter
| more helpful wives because

learned that it is worth w t
|well what is to be done?

Put your heart in your wor
|Learn that your employer's interest
lare yours; what helps him helps you

Get down to business: you will
lyour work better and will be better
\liked as a worker Alice Marion

~~
Not All Seek the Bargains.

Very recently 2 man who wa

a fine fur-lined coat went to the fith
floor of a New York departme
store and after leaving th ator
said tersely, “Fur coats,” to t f
llite floorman. He turned the cus
tomer over to a ready salesma v
led the way to a rack of r-lim
coats and began to select from t

 

for showing. “There is nothing ther

|I want,”

 

oa . ovnedoeta omnatl we
said the prospective cust *

 

rr ‘
of ae a ~ ~ a ~ - so
£9 c/n et le
~« the wow @ “
—
4 “ * xe * E~2 -
+ ~ are" * 4
the customer samt meting
qa « cates - '
much better
& #
Excuse me said the safecrman -
ase : : .—_ ae ential . .
6égt ; - - ™
these are adverti ed and th -
you came to see them: bat, of course : Te fe bigit ote
we nave wnat 5 want 0m : “ wera “ -
ia 3
root
Ti , ed ed doowd
m “
oe.
Salesclerk — - “
cranted that mee “
r 2dvertise . . -
a — ‘ “
- " ¢
id ese cr 2% ole 5 * a e
lave and com down f r a ae ae
4s ie Jarne —
“— —_ nue “
—
sini snianas
— 7
Flowers To Bloorm
a on - » - . -

oe a I fae Gas

 

 

a 4 atin . ow Pye? geet -
and an W. @ Bosc’ & Ca. Fart, Wad :
- Mehigas P= » * a eo ®

 

 

 

 

IF A CUSTOMER

asks for

HAND SAPOLIO

and you can not supply it, will he
not consider you behind the times ?

HAND SAPOLIO is a special toilet soap—superior to amy other in countless ways—delicate

Costs the dealer the same as regular SAPOLIO Sut sheald S« wit af be cents ocr coke

| enough for the baby’s skin, and capabie of removing amy stain.

 

MICHIGAN TRADESMAN

March 15, 1911

 

 

 

 

=

DRY GOODS,
.FAN CY GOODS +> NOTIONS:

  

ARYL % ee

syn}

4 QZ

mcs cerc( (00

{h
(160%
Jigs

9)
rs

a

 

 

 

 

 

 

 

Goods.
Many novelties in garments and ac- |
cessories are being brought out for
spring and summer, as the present
styles are particularly favorable for
the construction of models built on
original lines. While these new gar- |
ments embody the latest French style
features, they have modifications to |
meet the requirements of
tive American women.

conserva: |

The cape effect is the latest inter- |
pretation of fashion’s demand
for the short fancy coat to comple-
ment the dressy costume. The cape
touches the waist in the back and |
extends, in curving outline, over the |
arms at a point halfway from shoul-
der to elbow, pointed tabs ending at |
the waistline form the front finish.
Black satin is used to develop these |
dressy three-piece models, and the
new flat silk braids are employed for |
tailored trimming finish. The
tumes finished with these short capes |

new

cOs- |

are classified with the bolero and}
Citoyenne suits, brought out for
spring and summer by the leading}

French couturiers. |
A new note in the development of |
some of the latest style gowns is the |
use of lingerie materials
silk or cachemire de
with veilings of transparent materials |
over satin underbody have deep bands
of cotton embroidery arranged above
the foot-band.

The newest patterns of th
embroideries

with satin, |

soie. Gowns |

ese wide |

have a_ deep pointed |
edge, and this irregular finish is ap- |
plied at about knee depth, the
straight foot-
band.

also

with
into the
Touches of the embroidery are
used on

edge caught

the waist and appear
uncovered in vest or yoke outline,
and in the wide cuff finish for elbow | |
or three-quarter sleeves. |
During the summer of 1910 velvet
was largely employed by French
dressmakers for the finishing touches
to the lingerie and this idea |
is now incorporated in high-grade
merchandise for the American trade.
Footbands, girdles, sashes, buttons |
and narrow band edges for fancy col-
lars and cuffs,
velvet, give a su
and

gowns,

black

black

when made of
egestion of the
combination so much in
vogue. |

The use of
es for the season is one of |
the newest trimming notes. Narrow
bands of moleskin are applied at the |
yoke outline, as a sleeve finish and |
arranged together with lace for the |
waist garniture. This the |
extreme novelties, and 1S)
confined to expensive merchandise.

white

fur on evening dress- |

coming

is one of

however,

led in 52

| side

| the

j tures

isimilar lines to

|have folds of chiffon over

 

|
ito a considerable extent with expen-

sive summer dresses, are now featur-
Slash-
es extend to the hipline and allow a
glimpse of the gown. Charlotte Cor-

day collars, with deep cut revers and

and 54 inch lengths.

fastenings, are style features em-
bodied in many of these dressy
wraps. Hand-embroidery — elabora-

ition is used for the collar, revers and

cuffs, and follows the bottom edge

iof the coat.

The plaided, Dresden and Persian
silk hoods seen on exclusive
models recently brought out extend
over the shoulder to the top edge of
revers, at the silk
style
waistline,
Direc-

pongee

which point

attached. Other
the shortened

skirt and

hood is fea-
are
straight cut

cuffs.

Russian

broad
toire
reflected
linen outing dresses now plac-
the market for and
The waist is cut on
the Russian blouse,
with two box-pleats in both back and

The influence is
in the
ed on misses

young women.

front. A broad patent leather belt
‘holds the model snugly to the fig-
ure, while the sailor collar and wide
cuffs of contrasting colored linen
gives trimming suggestion.

The waist extends over the skirt
about halfway to the knees. The

skirt is made with groups of pleats,

| both back and front, with gored side-
| sections,

and measures about two and
one-half yards.

Large bordered squares of foulard

|are combined with plain colored ma-
terial to develop some of the latest
istvle one-piece dresses.
;are cut on lines similar to the hand-
|kerchief models brought out last fall,

The waists

| but show lace trimmings and elabora-
tion in the way of embroidery or
| braiding. The high-class department
stores now have this foulard in stock,

i but it is sold by the square, as well
s by the yard.
eee fact that the coming season

|promises to be a good one for the

sale of jumpers has stimulated inter-

jest among manufacturers in these
models. A new style is the jumper

|made open to the waistline, both back
|and front,

waist
em-

thus allowing the
uncovered. Hand
braiding and fancy trim-
closely follow the edge, and
are also used with trimming effects
in the side front sections and in the
sleeves.

Other styles of

to appear
broidery,
mings

jumper designs
the shoul
over the

bands are

ders and
sleeves.

extending well
These chiffon

crossed in surplice effect and attach-
ed to a wide matching girdle.

Indications point to an extensive
vogue for sashes of wide variety and
they are arranged in various ways
to give different effects. One of the
clever arrangements which has re-
cently appeared is made of 4 inch
satin ribbon, and starts from the
front yoke section, parallel with the
line of the shoulder, crossing in sur-
plice fashion at the waistline in the
back. From this point the ends fall
to the skirt edge and are finished
with heavy silk fringe.

—————+-. 2. ___
The Trouser Skirt.

Notwithstanding all the newspaper
comment concerning the trouser
skirt, the novelty promises to be only
a swiftly passing fad to be adopted
by the most venturesome women for
street wear, and by a few actresses
who thus find an economical method
of gaining considerable publicity.

The bloomer garment appeared a
number of years go, but disappeared
in the face of popular derision. The
divided skirt had temporary favor,
especially for use in bicyling, but the
invention of the drop bar soon help-
ed to put it out of service and it now
survives only for equestrian use.

The hobble skirt, while widely
vertised, has never been generally

ad-

taken up because of its impractical
features. It impedes walking, some-
times even to a point of danger, and
it also makes the foot look clumsy—
not to mention the encroachment up-
on modesty which the extremely tight
skirt makes.

The new trouser skirt will be rep-
resented among the spring fashions,
but there is no evidence that it wiil
have even the short vogue of the hob-
ble.

Unless a garment adds grace to the
feminine figure it is quite sure that it
will not be generally worn and the
trouser skirt appears to lack this at-
tribute. We predict for this new
style creation a very short existence.
-—Dry Goods Reporter.

 

 

 

Weare manufacturers of

Trimmed and
Untrimmed Hats

For Ladies, Misses and Children

Corl, Knott & Co., Ltd.
20, 22, 24, 26 N. Division St.
Grand Rapids, Mich.

 

 

 

 

 

 

 

   
 

a

Barre

A plain poplin 28 inch medium
weight cloth with satin stripe, a nice
range of colors. especially suitable
for skirts. shirt waists and children’s
suits. Special price 11% cents, well
worth 15 cents.

Write for samples.

 

Paul Steketee & Sons
Wholesale Dry Goods

Grand Rapids, Michigan

 

 

P. S.—Beginning April 1,
at one o'clock Saturdays.

we close

 

 

 

 

30 Dozen
Jumpers

To Close Out

We have one lot of odd patterns
(no overalls to match) ‘‘Empire’’
Jumpers which we are closing out

at $4.50 and $4.75 per dozen.

These are all in first class con

attention.

 

dition and worth at present prices of cloth $5

Sizes are 34 to 44, assorted in burdle.

to $6.

Mail orders receive prompt

 

 

Wholesale Only

 

Grand Rapids Dry Goods Co.

Grand Rapids, Mich.

 

 

   

 

March 15, 1911

 

 

MICHIGAN TRADESMAN

 

 

white

 

 

Attractive back trim is shown in this
Panama, trimmed with
and roses and pale blue velvet bow

Corl-Knott & C

mpany, Ltd

lilacs

 

 

Flowers in Millinery.
It is difficult to say just what sin
gle species of flowers is strongest
The

consensus of opinion, however, places

in the season’s new millinery.

roses among the leaders, if not the
foremost. Almost every kind of rose
is taken in excellent quantities. Amer-
ican Beauties, June roses, ramblers,
moss roses all are in demand. Among

the season’s novelties in roses are the

chiffon or mousseline two-tone ef-
fects. In these are shown black
mousseline over rose color, yellow,

blue or white. Perhaps the most ex-
quisite of this type of rose is a nov-
mousseline, shading

Poppies are in

elty made of
from pink to mauve.

 

large demand, and the newest varie- |

ties are shown in coral and cerise-
colored velvet.

Black and white combinations are
also being featured, the materials be-
ing either satin or velvet; frequently
white poppies of cotton plush are

sweet peas and hydrangeas are als
taken in good quantities

Handsome sprays of co f
of flowers are strongly featured. Nod-

ding sprays of lilacs ing
from a central bunch of roses ar

prominent. French milliners are mak
ing use of high-wired sprays of flow
ers posed singly and in thickly bunch
spears. These, i
are placed at the
incline backward.

which

foundation narrow

ed

are shown

 

adino c + —
spreading out toward the top rh
base consists of a triangular arrange
ment of roses s or petals

 

‘
gained to

foundation.

are

Garlands of hydrangeas in blende

|pale blues, pinks, lavenders an
|greens are shown in single and dou-
ble rows, which are intended to con
ceal almost the entire crown

Small garlands of forget-me-noi
in blue and pink are intertwined wit!

combined with others of black velvet |

or satin.

In point of precedence flowers may
be placed of coral, rose and ceris¢
coloring first in the list, as these
tones predominate

varieties next. Violets, particularly
Russian violets, are in excellent de-
mand.

in millinery at}
present, with the lavender and purpic |

similar garlands of heliotrope
Entire turbans and separate crown:
of roses, violets, poppies, etc.. are
strong feature of the
—_~+-2—___
Make Your Store Clean.

Clean up

season.

The store should have its renova
{tion as well as the home and it

Lilacs appear in profusion, |

alone or in combination with roses. |
|of a junk shop unless the proprietor
lis alert and endeavors, so far as pos-

French modistes are using exquisitel
shaded ones: those grading from

pale lavender to a deep purple, or
from a bright cerise to a red purple
touched with navy blue or black,

much admired.

are

should be as thorough.

The store will become more or less

sible to keep it in perfect order and

to prevent the accumulation of dirt

'and unsalable stock.

Two-tone effects in |

lilacs are also featured, pale blue an1|
| plication of fresh paint and paper, or

pink, blue and brown, etc.

Pansies are shown in all ranges of
natural colors materials, the
nacre effects geing unusually
some. Wistaria is selling well and

and
hand-

iin store rooms
iliness may thus

}
j

Wherever possible the house clean

ing operations should include an ap-
whitewash. Clean-
be made more of a
reality. It will be more visible to oth-
ers. The influence it exerts

he

“es
Wii

 

 

 

 

 

   

proportionately mereased “ee 8 x- The Tell-Tale Price T
pense is relatively ight. Not many jena as aot t m= 2 <2 wite7
ef « ke tT ~ pe ee “~ = = ony 9 — gm
retatlers handle paper, Sut meariy 4 et 2 prese : e
; : , ane
the general stores im the country car se and ia © orice Z
t - + - aa ee - - =
own paints and the «xpea ‘yu ¥ remd ¢
e core = v + 3 ~ a * ae
ia —e ~»
out it on. bat even lie A . Seer groves . © anode
nainter wt dc - _— x zur sch In * ‘it “5
he owing _ rrassimenut ne = a
paper, paint and wht w . goed piaa ,
Ww sive an estat eatin eee iz? ig orintcd. = Se»
trvrenecs * ~ = oo ~ - £ 7? it Bo - a * ~~
nossesgse and there « @ - 20° 2 ert rg . ez
ditional reasen a - = 2 - oy oa -
cost will afl com rease mg ot mars “ rerm
sales and pether ai — - z en 22
trade Purch diets z i ~ a > % » += - ~
+7) a0 ? te - - =" o a eat ican 2 w
tre store nredent + + as ~s =* ——— . aiinaitteteasaaaateeacncneeentiitite
tive appearance t is natera n Tke Maw Wie Knows
” tre t nen "7 Pree = — >
al Se i u
wn
rie old le " a
: yariers
Ane “+ #52 moot euaraden 4
“Miller. Watt & Comoany
mente 3 mo awe lh * ea" -
Fine Cietites for Wen cancags

 

 

 

     

 

 

ca ca | ee
vies SS

 

 

 

 

 

ertiteses ~ » *
‘ a
” 7 Ww ¢ ts i
i —_—_
ert: . onan
4 $= ™
- eo than #65 -

 

{
i
;
i

i

|
|

 

“The Crowning Attribute of Lavely Woman is

> & +

 

 

:
See re a

cal

Narad Prorecrs

NAIAD

L aseen

   

DRESS SHIELD

ODORLESS HY GIENIC

SUPREME IN

BEAUTY! QUALITY!

Possesses two important and exclusive ‘eatures
teriorate with age and ‘a ‘
quickly sterilized by immersi

 

ig mm Sern water tor 4
only St the stores. or samole pair on receipe j ee
guaranteed.

The C. E. CONOVER COMPAN
Véanut RC TUTE TS
Factory, Red Bank. New Jersey 168 Feankine Se

Wrinch McLaren & Company. T oronre— Sole Agents €

i? faes

CLEANLINESS!

sot de-

Y

New York®

ee es |

 

 

eRe

e
&

 

MICHIGAN

TRADESMAN

March 15, 1911

 

 

 

 

 

 

    
 

  

Ao oho yf

Pont

 

Inattention.

While the customer is in the house,
his is the only interest which should
occupy your time and attention; do
not give him half-hearted, luke-warm
consideration.

To stand by the rack and, with a
wave of the hand, tell him to “Look
at these suits,” is almost a sure way
to miss the sale; certainly he can see
the kinds and colors of material as

they hang before him, but would you |
be satisfied to make a selection of a}

suit in a like manner? You
before going to the rack, his size,
and from his general appearance
draw a conclusion as to the color
and kind of material to show
then take the coat down and
it to him as if it were just what he
was looking for. Give it value by
the manner in which you hold it up
over your left arm, heightening its
value and fitness by implication rath-
er than by words.

him:
show

Let him feel you
are showing him something that is
unusual because of its make, style or
material. (It would be time
spent to drill on these points.)
er let

face; to go

well
Nev-
wander from _ his
star-gazing at such a
time is to run a big risk of losing the
for the first impression
make on the customer, if favorable, is
the way to a successful effort. When
you have tried on the coat be on the
alert

your eyes

sale, you

every instant to see how well
pleased, or dissatisfied, the customer
may be: and when the _ transaction
has progressed to the point of his re-
tiring to the dressing room to try on
the trousers, do not walk to the door
to get a better view of the passing
crowd, or begin a discussion of some
event with fellow salesmen. If he
comes out with a good fit, you are
fairly sure of the sale, but any ob-
jection now makes it ticklish. The
sizes should have been noted and the
next nearest pair handed him as soon
as his objection is voiced.

To tet

around the room, trying to see how

him come out and wander

the suit fits by twisting and turning
his head and body is inexcusable; be
on hand and show him the mirror at
once: assist him in adjusting it, that
he may have a good view of himself,
and stay with him until he is thor-
oughly impressed, suited and_ satis-
fied. Induce him to put on the en-
tire suit. It will look dressy and be
a fine selling argument in pleasing
him with his personal appearance.

A sale is never completed until the
money is in the till, and there are
so many chances of “a slip betwixt

should |
know something about his preference |

A Sale Should Not Be Lost Through | the cup and the lip” that it is culpa-

ible and inexcusable to take any risk
| through carelessness. It will be seen
| that I am talking to the salesmen in
|the average size clothing store. In
the larger establishments the disci-
tiie is too strict to allow flagrant

store
s an independ-
ent man; where the first call almost
equals the proprietor in freedom of
action and importance, and in which
concerns the above criticised faults
lare more likely to creep in.

While from this class come some
of the most successful salesmen, the
|opposite is also true because of a
lack of ambition and not realizing
the importance of correct conduct.

violations of duty: it is the

P a
iwhere the salesman i
|
|

More particularly is the inclination
lto be “independent” most common
iwith the inefficient salesman who
/overvalues himself than in the case
jof the capable man who always wants
to do his work “a little better.”

So long as the customer is in the
store there is a fighting chance to
sell him, so never leave his side for
a moment. If have failed in
suiting him or selling him the article
of his first choice, or the garment he
asked for when he

you

came
store, interest him in some other line,
and bring him back when you have
found your mistake, and the reason
why you did not sell him at the first
trial.

There will always be “misses” a

D

long as there will be “sales,” but tf

solicitous for
the welfare and taste of the customer

always courteous and

ten through any fault of the sales-
man.

There is no reason why you should
permit inattention or carelessness to

rob you of that which you_ earn
through attention and = application:
you may miss on size, material or

price and feel you could not help it.

but a miss from inattention “never.”
—Apparel Gazette.
—_>+
Clerk’s Value Is Measured by the
Trade He Commands.

A clerk has every opportunity to
make headway in his profession, and
his value to his
wholly with himself.
his career,

employer lies
He may start
as most of them do, as
a stock boy at a salary of perhaps
$2 a week, and may work his way
up the ladder until he is
from $25 to $50 a week.

drawing

On the other hand, he may remain
in a cellar position all the days of
his life unless he makes a change
for the’ better. He may be a first-
class salesman while working on the

 

into the}

. vt }
they will be fewer, and come less of- |

floor, selling his prospective custom-
er every time goods that are sure
to please, yet for some reason, per-
haps unknown to himself, he does
not advance as fast as some of the
other salesmen.

One reason for his failure to ob-
tain a better salary lies in the
fact that a clerk is often a mechani-
cal salesman, waiting on the trade
that comes into the store but never
bringing any new trade in himself.
This is the way with many clerks.
They think that when the store clos-
es for the night their duty to their
employer ceases, but that is a mistake
which is forever keeping them down.

In order to be a successful sales-
man one should always endeavor to
make as many new customers for the
store in which he works as_ possi-
ble. He should go out among the
people whenever an opportunity pre-
sents itself, and never be ashamed of
the fact that he is a clerk. It is the
good “mixers” who advance the fast-
est: they are the live wires in tke
store that are always attracting more
and better business.

Perhaps you will say, “I do not
earn enough to permit me
about as much as some of the other
fellows do,” but this is where the un-

to go

successful salesman makes another
mistake. His ability to draw trade
to. the store is his best asset, and

the money he spends in drawing this
trade is his best investment.

The writer knows of one instance
where two young men started in a
shoe at the same time (some
three years ago), each drawing a
salary of $7 a week. Although the
store at that time was not doing over
|$15,000 a year the proprietors thought

store

 

|that the two men were needed to
| wait on the trade. One of the men
lived at home with his parents and
jhad practically no expenses as far as
iliving was concerned, while the other
ihad to support himself. The first
| put the most of his money into swel!
clothes and saved what was left.

The other man thought that he
could not afford as good clothes as
his comrade in business and was
more inclined to spend his money in
|sociability. He joined one or two
| clubs, went to all the dances and
iplays and mixed generally with the
younger set. He secured odd jobs
that few
knew about, and many times burned
the midnight oil

for his leisure moments

how he
into the

studying
business
store where he worked.
‘This figured that the money
which he spent in drawing trade to
the store would all back, and
it did. Not a year has passed since
his entry into the business that he

could bring more
man

come

has not received a raise in salary as
sure as January and July roll around.
The other man is now out of the
store, while this hustler, the
wire” in the business, is

“live
the only
salesman employed, and the store is
dcing more than twice as much busi-
ness as when he first went to work
there.

Politeness 1s another asset that
every salesman who wishes to make
a success should cultivate.

 

It costs

 

nothing, and a cheery “Good morn-
ing,” or “Good afternoon,” as_ the
customer enters the store, and a
pleasant “Good day and come again”
as they leave, makes a good impres-
sion on patrons.

ways carries

The man who al-
around a “grouch”
should give up his place and go to
work where he will not have to meet
people. One “grouchy” clerk © will
drive way more trade in a day than
a booster can bring back in two.

It does not pay a clerk to think
that he should do just enough work
to earn the salary that he gets. He
should ever be on the lookout for
advancement, and the only way to
secure it is to show his employers
that he is doing all he can to build
up the business of the store. For
the man who will do this, bigger and
better things await him at the top
of the ladder, and he will climb up
over older and more’ experienced
men, while they wonder how he
does it.

—_—_»2-.____.

The more conspicuous the location
of your store the more conspicuous
will be its success.

 

 

 

The Popular
Flavor

Better Than
Maple

Order from your
jobber or
The Louis Hilfer Co,
Chicago, Ill.

THE CRESCENT MANUFACTURING CO.
SEATTLE, WASH.

 

 

 

 

Kalkaska Brand

SYRUP
SUGAR
M APLE EXTRACT

Has the Flavor of the Woods

 

Michigan Maple Syrup Co.
Kalkaska, Mich.
Send for our IgII prices

 

 

 

 

 

Tanglefoot

The Original Fly Paper

For 25 years the Standard
in Quality

All Others Are Imitations

 

 

 

 

 

March 15, 1911

MICHIGAN TRADESMAN

 

Do Not Abuse the Confidence of the
Clerks.

Some managers while impressing
upon their clerks the necessity of
watching stocks closely and report-
ing or making note of all “outs” and
and “wants” are given to delaying
orders on one excuse or another and
thereby abusing the confidence of the
clerks which they have invited. These
managers are not in the habit of ex-
plaining to the clerks that delay has
been made in ordering, nor do they
take the trouble to inform the clerks
why an order does not come in with-
in a reasonable time after it has been
given, although they may have receiv-
ed proper notification to that effect
from the shippers or wholesalers. The
result is an amount of confusion for
which the clerks are not to blame
and for which the suffers
through loss of sales and loss of the
confidence of a portion of the public
affected.

In one store of this kind where
the manager, who is the owner, in-
sists on having a prompt report of
all goods that are not or are needed
to meet the demands of the trade. His
wrath at a failure in this respect is
something worth observation, or
would be were it not true that he
seems to take delight in putting his
clerks in a hole regarding goods ex-
pected to be received from such in-
structions. This man sometimes even

store

goes to the extent of instructing his
clerks to write out their own or-
ders for goods in stocks of which
they have charge and then deliberate-
ly cuts the orders and_ eliminates
many things wanted without any not-
ification to the clerks.

The result is that customers call
for the goods and are informed by
the clerks that they are on order
and should be in at such a time. The
goods do not arrive and the clerk is
not aware of the failure to order
until a direct question is put to the
boss. The clerk is then expected to
apologize and excuse the affair to the
customer and take the blame for not
being properly informed. The boss
takes the arrogant view that so long
as it is his business he is not under
obligations to his clerks
them as to what he shall do or when
he shall do it.

Is it any wonder that in this abuse
of confidence the clerks soon be-
come indifferent to the interests of
the store and proceed to find other
jobs as soon as they can do so? The
boss has a chronic complaint that no
matter how carefully he attempts to
win over his clerks he finds them
ever ungrateful and ever ready to
desert him during a time of need if
they are able to find other positions
He simply finds that for which he is
searching when he abuses the confi-
dence and the business willingness of
the people who suffer from his

strangely stort-sighted policy.

to consult

Tf a clerk is important enough to
trust with such duties as indicated, he
is also important enough to be taken
into confidence when goods are not
ordered or there is any reason for
cutting down an order beyond that
which is desired or expected by the

 

 

clerk. Clerks so treated not only |fhonest English words, until, as you naturally stfde step and gat a rer’.

have greater respect for their employ-|discover that you are carryimg om work om the advertisement 23 9

ers, but they also the more rapidly|your part of the conversation with sie The consequence eh-at th

develop into business people worth | out swearing, you fee! easter and ee ae . . ——

having in the store. They ,take the ee i. wall :

interest in making things go right ay -

which is net taken and can not be — . " ,
taken by the clerks who have the CEECHE

right to feel themselves misused. The See that the re an eer
erk problem is always a tough ome | g harmontze and the a ;

to solve, but the clerks are never » foe ontnana e

all to blame for a lack of interest in| a a a : oa

the business. The retailer who finds |

 

such a condition will do well to find |

 

out why the condition exists.
en nnn nnn
On Honor.
You salesmen in stores have a pe-
culiar and often delicate task to per-
form.

Ley tre

The Taste

 

tate eeel fy
sey ATT:

Post Toasties

anywhere, 2
et

e Limgers.”

Posetum Ceresi Ca.. Ltd.

 

 

You are hired to sell goods. Proba-

 

bly the boss of the store keeps 2} many inexperienced feet, and m
record which shows each week just | heart would 6

 

G. J. Johnson Cigar Co.

 

 

 

 

rt w e lighter a2 ton tha

how many goods you have sold. Heli is to-day. Bat if you ean $s. C. W. El Portana

judges your work partly, at least, by | he a fool cae became other mts ae vening Press Exemptar

that record. what 2 colossal. what oo These Be Our Lesders
There are times when you can fack wou will be

ter serve your employer by not Bob Burdette

ing goods. That seems somewhat | era hes : ioe |

paradoxical, but it is true. a gal There is no risk or
For instance, suppose a customer| This “wandering in” does not mean

comes to you with a request for alanything. She is there to buy. She

certain kind of a certain article. You| tells you she is only looking around

do not have it in stock. You offer|but don’t you believe it Get vour
to show what you have, and try to|book and pencil ready. That woman
persuade him to take what you have; has money te spend and tf yo r
in stock for what he originally |the right man ye : get it t
wanted. her warder a bit, but na r r

That is all right, provided you do|she gets out. What the woman real
not over-persuade.

Better let the customer go away | needs ti
without buying than to sell him| portance at your store. She needs t
some article with which he will be|be told of your specials for that
thoroughly dis
will feel he

 

satisfied, and which he | She

 

was persuaded to buy |
against his will

 

 

stitute some article for another which |

 

 

he said he wanted, be very sure that lt? you can help it without givmg |

the man is going to be i mpresston that th ‘ | for purity a

the substitute. ticed This applies particularly ¢ i > Hiab
Here is another example: Suppose|women. They are our stand- ~e il

you are selling hats. A man comes in| They are responsive and have a free '

 

ought é > t > 4 od C.3. Pat. o€
Cage oni i eesesl | Chocolate
When you persuade a man to sub-|tuce you are making a run on
ry! They are staple and the
standards of the world

nd excellence.

t Svar 7

and = Amerwe

and tries on a hat. It is not be scom- | hand Mee senerally, ar ‘Te a0 Walter Baker & Co. Lid.

— TS

ine, but the man does not know it. He

 

Boechester. Wass.

 

 

turns to the clerk and says: Sei ees i
what do you think of that hat? How |is written on the list

do I look in it?” Even although the | Did you know that? You are m
clerk knows it is likely to lose him j|the biggest and
a sale, he had better tell the man|most imtensely interest:

 

 

the truth, and assure him that hej premely educational school Ww ever
would not be satisfied with the hat entered You are groceryr
and should buy another — E. W. Sw

When a customer asks a clerk for|
information, he shout get that in-| Clerks Should Read the Advertise-

 

   

is

formation “on honor.’ ments.

Tt hurts the store for the future} A merchant should etree .
more than it helps it for the present | clerks to read his advertisement r
to sell goods at the cost of displeas- | Majority of clerks will t so much g
ing customers. las look at their employer’ |

— ee iments and they do not kn CRYSTAL-
Why Swear? ertised 2t i
Suppese you are given to the hab sot work i ei

of profanity. You enter into conver-| with the advertising, it eliminates t
P

 

sation with a man who never sweafs, | vaiue the advertising yt
in other words, a gentleman. By and| To get the most profit from more} aan
by you begin to perceive that he ix |tewesee in advertising is to d it

a =i8),4

Your cheeks = with due regard for all per-
sons interested and espectall the
printer

The — like the merchant, fs

the superior man.
gin to burn with a sense of you!
friend’s excellence. Your pert lit ee |
oaths sound coarse and rough and |

   

 

 

 

 

vulgar, as they are. They begin to in the bu mon n
drop out of your sentences, ashamed | when :
to remain in the company of good,|out of his profit on the j he will]

 

 

 

 

MICHIGAN TRADESMAN

 

March 15, 1911

 

 

THE OLD THIRD WARD.

 

Some of Its Prominent Residents Re-
called.
Written for the Tradesman.
When the city
was incorporated in 1850 all that part

of Grand Rapids

of the corporation lying south of
Lyon street, east of Monroe and Di-
vision streets, north Hall street
and west of East street was designat
ed as the third ward. fm later year:
a, part of its territory was detached

of

and organized as the second and
tenth wards. Within its boundaries
there resided men who represented

the greater part of the wealth, the so-
cial and political power of the city.
In 1870 there resided upon a single
block, the one bounded by Colleg?
Fulton, Union and Cherry
six men whose wealth was
greater than any other men
the city. They controlled largely the
capital of the local banks, and two
were presidents of the two National
banks that carried on business in the
city that year. The of these
rich men were Ransom E. Wood,
Wilder D. Foster, Wiailliam B. Led-
yard, Solomon L. Withey, Moses V.
Aldrich and Ezra T. Nelson. Mr.
Withey served his country as Judge
of the United States District Court:
Mr. Foster as a member of Congress
and Mr. Aldrich filled the office
Mayor three terms. Among other
prominent residents of the ward was
Tudge Lovell Moore, who lived on
the corner covered
Hotel;
{capitalist and
master, whose house

avenue,
streets,

six in

names

of

the Living-
Kingsbury
term post-
was razed to
make room for the building occupied
by the Herald); Henry Fralick, who

by
ston Solomon O.

for one

ewned the property on the south-
west corner of Sheldon and Ful-
ton streets: L. D. Putnam, whose

widow still occupies the old home on
the northeast corner of Sheldon and
Island streets: Yale (a
postmaster from 1860) who
owned the ground now covered by

Flarvey P.

1856 to

the Wellington Flats: Ransom. C.
Luce, who lived for many vears on
the southeast corner of East Fulton

street and Jefferson avenue; Noyes L
Avery, who served as postmaster un-
der an appointment made by Prest-
dent lived in the old

stone house at the east end of Tsiand

Lincoln, fine
street, and (not to mention the loca
tion of their homes) Freeman and
Silas Godfrey, E. S. Eggleston, Col.
R. P. Sinclair, James S. Crosby, Mar-
tin L. Sweet, Aaron Dikeman, A. W.
Pike, Truman H. Lyon (a former
postmaster), Leonard H. Randall (a
one-term Mayor), William D. Tol-
ford, Henry Spring, Edwin Avery.
Thomas D. and Franklin B. Gilbert,
Judge William A. Robinson, C. C.
James C. Buchanan, C. B. Al
len, H. G. Stone, Timothy W. White
James Lyman, Dr. George K. John-
son, A. B. Turner (for many year:
owner and editor of the Eagle), J.
Mortimer Smith, Damon Hatch, R.
E. Butterworth, Amos Rathbone,
George H. White, ex-Mayor and ex-
State Senator (a Democrat), George
HT. White (the second of the same
name, former City Attorney and

Rood,

 

Republican), Ira Hatch, Francis
Letellier, William Morman, A. B.
Judd, Charles P. Calkins, Sareil
Wood, Harvey J. Hollister, James

Miller, E. S. Eggleston) for a short
time Consul to Cadiz under appoint-
ment of President Lincoln), Simeon
L. Baldwin, E. P. Huntley, John
Kendall, Edwin Cole, Jacob Quintus,
George C. Fitch, Wilma Cole, John
Ball, Henry S. Smith, Philip M.
Graff, Charles Chandler, Joseph
Herkner, William Haldane, David
Burnett, William S. Gunn, O. A.
Ball, Shiman 5S. Bailey, Joel Mer-
chant, William Sears, Joseph Fitch,
Judge John Holmes, W. D. Roberts.
Eben Smith, Lowell Hall, Cyrus E.
Perkins, Andrew T. McReynolds, O
W. Horton, Zenas E. Winsor, Jeffer
son Morrison, John W. Champlin, J.
T.. Davidson, John F. Godfrey, Tru-
man R. Atwater, J. H. Deane, Silas
H. Raymond, Benjamin A. Holland.
A. X. Cory, Thomas RB. Cheech,
Robert M. Collins, George Kendall,
J. Frederick Baars. Albert Preusser
Dr. A. B. Botsford, James Gallup,
Heman N. Moore, William I. Blakes-
Moreau S. Crosby (who served
several terms State
Lieutenant-Governor) and Julius C
Abee, all of whom were prominent in
business or the professions and were
noted for their public spirit and lib-

lee,

as Senator anid

erality in promoting the public wel-
The

lived

fare. houses in which — these
instances
been replaced with others of greater
value. The site of Jas. Lyman’s hom
is now occupied by the Christian Sci
ence church; Z. E. Winsor’s fine old
Colonial stone house was removed to
make room for the hall of the public
museum: O. A. Ball’s house, on the
northeast corner of Fulton and Bar-
clay streets, Don
Leathers, after he had purchased the
property of Mr. Ball, and upon the
site he the

now owned by the

men have in many

was moved by

house
Methodist
The
Wood
is now owned jointly by Mrs. D. PF.
Waters and Dudley E. Waters. Up
on this spacious lawn in early days
the people assembled to celebrate on
the Fourth of July and other occa-

sions.

handsome
First

erected

church and used as a parsonage.
beautiful home of Ransom E.

\. Hosford Smith, who served the
Government many years in the local
of internal
northwest

revenue, lived on
the of Park and
Ransom streets. The grounds cover-
ed by the St. Cecilia building were
formerly the homes of E. S. Eggles-
ton and L. S. Hill: John F. God-
froy built the fine house owned at
present by Dr. Barth and died a year
or two after taking possession of the
same. Columns might be written that
would interest the reader concerning
these men, but in this paper only a
few can be mentioned. Although the
old third ward and her children have
always been strongly Republican in
politics, before the enactment of the
Australian ballot law by the Legis-
lature the political campaigns were
fought between the Republicans and
Democrats with great earnestness
and sometimes bitterness. Henry
Fralick led the Democrats and Ran-

office

corner

 

som C. Luce the Republicans. Tne
Democrats very rarely elected any
of their candidates, but two vic-
tories won in the aldermanic contests
of the seventies were worth a great
deal to Mr. Fralick and his follow-
ers. Philip M. Graff, a young bank-
er who had but recently taken up his
residence in the city, defeated one of
the old wheel horses of the Republi-
cans nominated alderman. It
was charged that Mr. Graff, on the
Sunday | before attended
service at a church for colored peo-
ple and had put a $50 bank note on
the collection plate and thereby se-
cured the vote of every male mem-
ber of the church. Mr. Graff did not
deny the charge. Senator William
Alden Smith's first ambition political-
ly was to occupy a seat in the Com-
mon Council. He received the Re-
publican nomination, but was badly
defeated by E. P. Huntly, a fat and
jolly butcher.

for

election,

Oliver Blake kept a grocery on the
southeast corner of Lagrave and Fui-
ton streets. Mr. Blake was a Dem-
ocrat and the Democratic cohorts
were accustomed to assemble at that
place for consultation and organiza-
tion. Mr. Blake alawys had pure
whisky and beer on tap in the rear
of his store and this fact commend-
ed him to the highest consideration
in the estimation of such
as were in the habit of mixing a lit-
tle of the spirits with their politics.
Harvey FF. Yale, 1. W. Pike, John
E. Godfroy, 1. S. Hill, Truman #1.
Lyon, E. P. Huntly, Robert H. Smith,
C. C. Rood, W. S. Gunn and Charles
[i. Deane were among the frequent
Mr. Blake’s place.

Ranscm C. Luce Luce’s
block and sold dry goods in the cor
ner store where the Herpolsheimer
Company are located. He used to

caucus or

gentlemen

EIS OF

owned

call the Republicans to
conference in his building from time
to time as the interests of the parity
Here would be the
ever-faithful S. L. Baldwin, Benja-
min A. tesian, ©. AL (Balk Noi.
Avery, Henry S. Smith, A. X. Cary,
J. C. Buchanan, C. W. Watkins, Ebes
Smith, James B. Willson, H. J. Hol-

required, found

lister, S. L. Withey, Wilder D. Fos-
ter, Moses V. Aldrich and the Gil
berts. Mr. Luce’s campaigns never

lacked financial support.

Ransom C. Luce served the city
for years as an alderman for the
paltry salary of $1 per vear. He de-

voted the greater part of his time to
the duties of his office and was the
hardest working chairman of the
Committee on Streets the city ever
had in its employ. All public work
was carried on under the direction of
committees the Common
cil in the early days of the city and
Mr. Luce spent a great part of his
time as inspector upon the

of Coun-

streets
while grading, graveling, paving or
the construction
progress. He not infrequently went
upon a street, after its completion
had been reported by the City En-
gineer, with a pick ax and shovel and
made excavations at short intervals

of sewers was in

to satisfy himself that the amount of
gravel or other materials specified in

the contract had been put into the
street by the contractor.

Early in his official life he conceiv-
ed the idea that large round field
stone was the only proper material
for paving streets, and pushed
through the Council a resolution de-
claring the paving of Monroe street
with such stone a necessary public
improvement. When the job was
completed the traffic on the street
was so noisy as to distract the peo-
ple and many demands were made
for the substitution of wooden blocks
for the stone. When asphalt was
first introduced as a material for pav-
ing streets Mr. Luce obtained a
quantity and cavsed it to be spread
over the round stones on Monroe
Street im iront of his block. ‘The
sheet was laid very thin and without
proper preparation. With the unfav-
orable influence of frosts and rain the
sheet was quickly destroyed, vindicat-
ing Mr. Luce’s judgment as to pav-
ing material to his
at least. Mr. -Luce also caused East
Fulton street to be paved with large
round “hard heads,” as he called
them, but no teamster would drive
over the street with a conveyance ii
he could avoid it. This pavement re-
mained on the street until after Mr.
Luce’s death, but wooden blocks
were substituted for stone on Mori-
roe street within a short time of Mr.

own Satisfaction

Luce’s final retirement from the
Council.
In the above paragraphs I have

mentioned some of the public posi-
tions held by residents of the old

 

 

We Want Buckwheat

If you have any buckwheat grain to sell
either in bag lots or carloads write or wire
us We are always in the market and can
Pay you the top price at all times.

Watson-Higgins Milling Co.
Grand Rapids, Mich.

 

 

 

 

Evidence

Is what the man from Mis-
souri wanted when he said
“SHOW ME.’’

He was just like the grocer
who buys flour—only the gro-
cer must protect himself as
well as his customers and it is
up to his trade to call for a
certain brand before he will
stock it.

“Purity Patent”
Flour

Is sold under this guarantee:
If in amy ome case ‘‘Purity
Patent’’ does not give satis-
faction in all cases you can
return it and we will refund
your money and buy your
customer a supply of favorite
flour. However, a single sack
proves our claim abort

“Purity Patent’’

 

Made by
Grand Rapids Grain & Milling Co.
194 Canal St., Grand Rapids, Mich.

 

 

 

 

 

 

 

March 15, 1911 MICHIGAN TRADESMAN a
third ward, and I will now proceed| A GOVERNMENT PAUPER? “And with such a wound he pulled | ine the country im other directions
out of order to add a few more: John : throveh. He had wonderful vitality.” reckon I am ¢ on celeues
W. Champlin served the city as|Old Soldiers Worthy of What They| «7... te was a pioneer preacher’s some i de if ont ; :
Mayor and the State as a Justice of Receive in Pensions. sn. achivite td dae 6) ot ae ae ae okt
the Supreme Court. Henry Fralick | Written for the Tradesman. consequently oneal ales toad te eo “an pat
was a member of the Constitutional| “What an ado over a Government] a, <jon as ‘his { Dan re- | and thar I alt anti =
Convention of 1850, also a member | pauper.” enlisted.” patters and gr f x ;
of the Legislature several terms from| Harry Wadsworth pricked up his] «ang went again to the war? ¢ ‘ . — :
Wayne county and for nearly a dec |ears at sound of a complaining voice, ak a fee dee tome ovodia os ‘
ade was the President of the Board|cracked with age and a sour disposi |;, ap ahem ee _.. mess affair - rine f
of Education. Colonel McReynolds |tion. A funeral cortege was passing ee i de a red onal n roar :
was a member of the Legislature in |through the village street, not a long Meade pee oe pee a a a . tend ‘ . :
1846 and ably supported a bill mak-|one, yet attended by some of the | ka a . a Ca »_ | that tters m m r -
ing an appropriation for organizing,|best people of the county. Old Shad-|.4 cake 8 ng to tarif® an ad refor
arming and equipping the troops re-|rach Greene sat cross-legged, chew- el a all’ 2 ed . ee
cruited in Michigan for service in|ing his quid of home grown Connec- haa ‘is deiak Ct a cummer 4 thre
the Mexican War. He then resign-|ticut leaf, eyeing the procession with ee jee se a as — _a st ae on
ed for the purpose of entering the|vinegary growlings. eae Wad iw’ ae i ea ees :
army and served his country gal- “Who is that man?” queried the] otd a i. . A Superior Ancestor
lantly, winning distinction on the|young dry goods drummer of the Wee ic a nes | rn : nordin ‘
battle fields of Mexico. When thelr an who sat next, an oldish chap “Oh oie  . r - -
war between the States broke oUt | with a rubicund countenance and hap | ies of ~ ae n i n
Colonel McReynolds organized a reg-| ny eyes. netiie- a the ughtless few : F - '
weet oF cine and received his) «The man in the casket is Daniel people think, if they de t utt 7 '
commission as its colonel from], ! a i : 1 r
i . ' Farland, an old soldier, brought from |<such things. I not got r. ¥ " s
President Lincoln. He rendered im- ee sas) : : 5
i "| the Soldiers’ Home to die,” informed | scarcely old enough at r
Set reer © the Government 10 | ihe schoolmaster, whose own illness |I never see a soldier's ral wit . : r
the field and camp. a : : Hee a. og. a eatiee iets i .
ad prevented him from being one ofjout taking off n ha
John Ball erected and operated the 1k i ttowers of the dead veteran. z for t . recog
first plaster mill in Michigan, crossed] ,.., ; Tare n r
the mountains in advance of Fremont Yes—and a Government a oh ic : i : . ¢
and was the frst to engage in edu- Do you know, sir, that sort of lan- _— — the young drum! : g
cational work in the State of Ore-|&"*8* eae oo bag sang a. ' ' - :
gon. J. Frederick Baars served the oo, hear it without feeling like | it ™ . eH [= by , ' v : i | ;
city many years as its . Treasurer. licking somebody,” broke forth Har-| ner. I spi heared consider : F an :
Coad Be Setias wos bee le Wadsworth, with a tightening of found wit! the | nort . el ‘
i decom af baviee rendaed dicta. the lips and-a fierce glance toward paid ont in pensions, and have come ue :
euiched service in the aniiy dusue the withered old man who had ut- times thought there might gor weal ai . :
ihe War of ian. and for a chet tered the opprobrious epithet. “Who is —_— i some o the criticism : wn : : :
Sane Willd he clan Gk Collector of the fellow that has no good word for Well, I have lived long ah t : ati : - ;
Internal Revenue during the adminis . — veteran?” | nen - re — ce - a Bs ic
tration of President Johnson. Het Why, ee eee aco — ee
The old third ward has reason to ie worst old soldier-hater =o — — oo — o ee
be proud of its early citizens. teem counties,” explamed Tanner. “He | with ” —* - a " i
Arthur S. White. |#5 2!ways cursing fe eee ire Peres Oe z
ici he was drafted in war time: got clear The schoolmaster wiped his fore ;
Origin of Window Curtains. because of defective teeth and has|head with a silk har F
Like the origin of a number of|never forgiven the Government corner of which was ai = :
things of common every-day life, | since.” immortal Lincoln.
window curtains were indirectly| “Ah, perhaps he was one of the celebrating in r \ WOEEMILL
brought about by religious observ-|copperheads I have heard Uncle |approach of the $ ae
ance. George tell about: a fire-in-the rear, birthday. Not t e '
When the trend of commerce |stay-at-home in the old war days?” liked to see and hear some of the
brought Arabian travelers to the|suggested Harry. good things to be given out at the A y :
West, the turning to Mecca with| “That’s him exactly.” Lincoln Club banquet, but beime¢ Are ou a
them was to face in an easterly di-| “What do you know of the dead “hack number” his application for a Troubled Man?
rection. According to their custom |man?” ticket had been turned down to g r . ’
it was necessary to pitch their tents “IT know that he was a worthy|place to a younger, more “progres- We want to get m touch
so that the openings faced the east.|member of one of Michigan’s crack | sive” citizen. ee a ee ar —
The most devout time of prayer with|regiments. As a boy he worked for The drummer rose to go. He fatd ——— :
the followers of Mohammed is after|my father. When the first call to}4 hand on old Tom’s shoulder, wart To such we offer a propos
sundown. Following his custom it|arms came Dan Farland was a boy |ing for what was to come tion that will surely sso ee :
was not unusual for him to bow rev-|of 15. He dropped his work and en- “You do, then, admit there are de aiaaadh cman ed cee. :
erently on his prayer mat until late|listed, going almost immediately to|feets in our pension system, Mr. Tan- duction of the flour stock as :
in the night. the front. The regiment was one of | ner?” well. . ‘
The following morning, however,|several sent by water to the blockad- “Yes, I do. I met a man the ofl bad ee a = poe it
when he desired to sleep to make up|ed coast of South Carolina. In a day who served four vears and a h a prague ype ‘aa
for his night of devotions, he found|charge on a Confederate battery Dan |in the Unien Army, eight months age of hundreds of additional
the facing of his tent toward the east|fell with a bullet through his body.” ing passed in dersonville Pri dealers recently.
allowed the sun to shine directly in “Yet you tell me his body lies in He is past 70, in very humble circum oc ae aie
his eyes, greatly disturbing his morn-| yonder casket?” tances and draws twelve doflars we cam outline our method of
ing slumber. To overcome this he “T do. The boy was reported in month from the Government procedure. Write us today
conceived the idea of hanging his|the papers as mortally wounded. We “Another — hp years his VOIGT MILLING Co.
prayer mat at the opening to ex-|at home never expected to see him|nior, went tm at the close. w2s ’

clude the sun. The idea was a hap-
py one and soon was generally adopt-
ed by the Arabs. A bright thought
like that was so worthy of imitation
that adaptations of the idea soon
found favor with other Eastern peo-
ples. In this way the use of cur-
tains to temper and regulate the glare
of sunlight became common in the
Oriental countries.

 

 

 

again. The little chap disappointed
all of us by living to come home, de

spite the fact that a bullet from the

eun of a Rebel sharpshooter had
gone through his body, cutting

through one lung. He walked half a
mile after being shot before falling.
His case was considered mortal so
that he was one of the last of the
injured to receive attention.”

 

  

 

 

 

 
 

 

 

 

 

 

  
 

 

 

+ Toacina be
three months in all, never leaving his

State. and is now drawing a pension
4f seventeen dollars. I do not call

that justice. There are defects in

)
*"

pension legislation that some of these
modern patriots who are shouting
themselves hoarse over 2 new nation-
alism might look

“Will they do it,

“Nor likely: they are too busy sav

. ”
mito

think you?”

    
 
   
   
 
 
 
   
  
   
   
    
   
   

 

 

 

 

GRAND RAPIDS, MICH.

 

MICHIGAN

TRADESMAN

 

March 15, 1911

 

 

 

 

 

 

 

  

   

AAALAC

 

 

 

 

 

SPRING ADVERTISING.

Make Common Sense Copy in Pub-
licity Work.
Written for the Tradesman.
It is almost time for the
publicity campaign to open,

spring

naturally wonders if the well-remem-
bered style of copymaking will ap-
pear.

Will there be the
“Slaughter Sale?”

old,

familiar

the Hilt?”

Will the “Alteration Sale”
the putting in of a new desk?

follow

Witl there be the usual
Sale?”

Will the “Sacrifice Sale” still take
up half the space paid for in the lo-
cal newspapers.
that

good

It is a strange thing
chant who exercises

a mcr

Sense

and one |}

“Ruination |

 

i tions.

haps the place where she did buy
was so well known, through years of
advertising, that her mind involun-
tarily took cognizance of it as the
place to look for what she wanted.
In the spring advertising the mer-
chant should watch
Where
ting a light,

weather condi-
is the sense in put-
nobby suit, fit only for
a hot day, in a display window on a
damp and chilly day? And, as in all
other advertising, he should tell the

: : : 'truth about his goods and his store.
Will the public be informed that |

The Knife Has Been Put in Up to ‘has a certain class of trade the mer-

{f the store is in a large city and

'chant should do all in his power to

|

|the cheap trade.

bring in other classes as well as keep

|the customers he has.

There was a department store in
a city of good size which catered to
Fine goods were
carried, too, but the customers were

imostly of the money-Saturday-night-

other matters will fall down so utter- |

ly when it comes to advertising.

For instance, if some
the advertising solicitor with a smile
and give him the contract he is aft-
er. If trade 1s bad they will shut
up like clams and refuse to do busi-

ness with him.

is dull is the time
to advertise, provided there is mon-
ey in the community and provided
the goods advertised are seasonable.
Many a merchant makes a mistake in
running large

When business

advertisements
attention to high-priced goods
the people who buy
away at

when
such goods

summer resorts,

are

or when

there is a little pinch in the money |

market.

{all that.

iknew what sort of a store it was,

ihe wrote a big advertisement telling

id

merchants lall about
g g > |

have had a good day they will grect | were, how much floor space was used,

hroke-all-the-week class. The adver-

:7 | tising manager did not believe the

better class of people in the town
so
it, where the departments
how many clerks were employed, and

The next day
said to him:

the Manager

talk

“T don’t believe this
amounts to anything.”

sg. 7 5
big

The advertising man did not agree

iwith him, so he stood out by the
main entrance the next day and lis-
tened. He saw new faces coming in

calling |

and heard such talk as this:
“Why, I thought it was just
store where laboring people

a little
bought

groceries and clothing of the second
class. I never knew they carried
isuch goods.”

The time to advertise is when peo- |

ple are buying,
time to

of course, just as the
fish are biting,
but the fact remains that there
always a buying, and the man
who gets this trade, to carry him over
dull times, is always in better shape
than the man who gives up and does
not try to get it. Besides,
the store always

public counts for a_ lot.

ment must

fish is when
are

few

ing of before the
Still judg-
in general dull-
time publicity and the market stud-
ied.

It is desirable that if
a dry goods store the people will al-
ways think of Spring when they think
of buying dry goods. How often does
one hear a woman say, on returning

be used

from shopping, “There, I never
thought of Miner’s. I ought to have
gvone there the first thing.” Perhaps

, overlooked.

the keep- |

lof
i tomers
Spring runs!

ivertising when a shopper

because
it opened up to shoppers departments
store they had = always
It informed people who
trifles near the
main entrance that there were great
departments in behind which they had
never visited. It was good advertis-
it took the public into
the confidence of the store.

advertising at this season of the
it to have
department or grade
It will help to catch cus
who buy here, there and
everywhere. It will bring new peopl:
to the Besides, it gives the
public something to talk about, espe-
cially
novel.

This was good advertising,

Of a which

stepped in to buy

ing because
In

year is always advisable

some one new

goods.

store.

if the new thing is original or
It is the prime result of ad-
asks an-
other:
“Did you see the new departmen:

Miner had not been advertising. Pers lat Jones’ to-day?”

Tt makes no difference what the
ladies say—if they do not have cause |
for fault finding—so long as they |
bring Jones into their home and club
talk. But about making copy for the
spring advertisements:

that “Jones has the latest seasonable
goods ready for inspection.” Then go
on and give lists and prices. If com-
petition is strong and prices are cut
it is a good idea to take the reader
into your confidence and tell why
your goods are being sold below the
market.

Trust the women to know about
the prices. To a man it looks like a
trivial thing to take off a cent or two
on a yard, but if the take-off makes 2
bargain, a real one, you will see the
women running from one house to
another with their shawls over their
heads and a copy of the newspaper
containing the advertisement in their
hands. This is good advertising.
right kind of copy in the space paid
for are worth more than a hundred
in the same district with copy which
does not set the women to talking
Women will talk about the unusual
in prices as they will talk about the
unusua! in social life.

Tell the truth to customers. Ifthe
advertising man does not write good
copy stand him up by the side of
the best salesman you have and let
him hear the talk that goes on. If
he gets as good arguments into the
newspapers as the salesman gets into
his talks, his work will count. There
is usually something which can be
said about every
dise, and this information, given by
word of mouth or through the news-
papers, is so personal and so intimate
that those reading or listening get the
notion that they are being especially
favored by it.

Straight talk will win in advertis-
ing just as it will win in. personal

matters. A man who lies in his ad-
vertising will not long be _ trusted.
When you hears a man saying that

sales advertising does not draw, you

For an old firm it is enough to say |

Two newspapers in a block with the|

article of merchan- |

<7

peer conclude that he does not write
| good copy, that he uses the wrong
advertising mediums, or that he has
‘tried to make fools of his customers

{

| at previous sales.

People who are invited to a store
by the right kind of advertising ex-
pect to find everything as represent-
ed. When they ask for an advertised
article they expect the clerk to know
all about it. In too many cases the
clerks do not read the advertisements
and blunder and antagonize custom-
ers before they get the right cue. If a
buyer goes to a certain department
and asks about sales prices and the
clerk knows nothing about reduc-
tions, why, the conclusion is that he
has been robbed of his time by means
of false pretenses.

The reason why people go to a
store is that they believe there is
something they want in the — stock.
Usually if the advertising man has
'done his duty they know before en-
tering where the article is, how much
it will cost and how much the reduc-
tion is. This is the motive of the vis-
it. No name, no old-time respectabil
ity, no foolish phrases in the copy
has brought them there.

One may pile adjectives a foot high
on his advertising copy without pro
ducing results if he does not tell
plainly what he has and what it costs,
and tel! the absolute truth about it.
The copy writer may run jokes,
pictures, or flash displays to attract
|attention to his advertisement, but if
| the copy is not otherwise satisfying
ithere will be no results. People want
know. Tell them. Cut out
“Slaughter Sales.”

or

 

to

It is a pretty good idea for a
merchant to talk about new styles
‘and shades in pure reading matter
jon the day his big advertisement goes
in. If he talks of green or blue
shades in his advertisement—in other
words, if he has invested in that sort
of stock—his reading notice ought to
talk about that shade as being the
style. This reading notice should not
ishow that it is paid matter. Some-

itimes newspapers will run such mat-

 

 

HEAR YE,

 

 

MR. DEALER—We are jobbers for the largest and most

complete lines of farm implements in Michigan

Our 1911 Implement Catalog

Has just been completed and will be forwarded
to any dealer upon request

 

BROWN & SEHLER CO.

Grand Rapids, Mich.

 

 

 

Sibi SUN CARA

March 15, 1911

MICHIGAN

 

TRADESMAN

 

ter—if it is the truth—to please ad-
vertisers.

But, above all, merchants should not
use time-worn phrases in advertising
They make the advertising look
cheap. There is an air of insincerity
about them which drives good cus-
tomers away. There is another thing
about this spring advertising which is
well worth mentioning here: It is noi
necessary even to “keep before the
public” that a merchant should put
an advertisement in every day in the
week.

When you advertise have some.
thing to say. Don’t write the copy
while the solicitor is waiting for it
Study the stock and get the copy
right. Make it strong and simple and
put it into good space. Twice a week
is enough if you run a new one every
time. DON’T run a stock advertise
ment! If you have nothing new to
sav do not advertise.

The idea in advertising is to tell
your old customers what you have,
and to tell new ones that you have
something that will interest them.
Look out for the new ones. Spread
your advertising all through the
county. Mail order houses are great
because they have the whole conti-
nent for their territory. If you talk
to 100,000 people you will get more
customers than if you talk to 10,000.
If you are advertising a real good
thing, cover as large a territory as
you can. Don’t pay for space in
which to run a lot of old chestnut
headlines like “Slaughter Sale.” It
will not pay. People do not believe
that a “knife was run in up to the
hilt” in clothing! Alfred B. Tozer.

es

Top Tying of Sacks.

Written for the Tradesman.

Experience in purchasing goods at
various stores leads one to
that there are some points upon
which many clerks receive no_ in-
structions or suggestions. They may
begin by copying others without a
thought as to why such methods are
followed; or they may have a way
of their own and never seek im-
provement.

How frequently we see a clerk us-
ing two or three times as much twine
as is necessary, delaying an anxious
purchaser, and finally producing a
package from which the twine slips
off in the hands of the customer,
causing vexation and perhaps loss.
This is more often the case with a
large package like a dollar’s worth of
sugar, three or four pounds of crack-
ers, eight or ten of rolled oats, or the
like.

Quite frequently the paper bag used
is ample to be gathered at the top, as
the miller or farmer gathers a grain
sack, and tied securely with only two
or three times around with twine.

Let this plan of tying be followed
whenever practicable and the  pur-
chasers who carry their own goods
will be saved annoyance or loss, even
if they do not discover and
mend the improvement.

E. E. Whitney.

—__~+~-»—___
Do not act as though you had met

with a loss when you refund money

on an error. It never was yours.

believe

com-

 

The Store Without System.

things imaginable is a ship without a
rudder. People who have never had
a nautical experience can scarcely im-
agine the helplessness of a
when the rudder is lost. The vessel
may be a great steamship worth with

vessel

rer cargo millions of dollars, with a
crew of hundreds of men, hundreds
-r even thousands of tons of coal,
plenty of all that goes to make a ves-
sel a mighty queen of the

| conditions it is a simple matter to tell; system of keeping account of ft

Probably one of the most helpless’

sea, but;

without a rudder she is at the mercy|

of every wave, current and wind.
A store without system
ictly the same position, says the New
England Grocer and Tradesman. All
the brains, clerks, stocks and other

equipment may be of the best, but

without system the business has noth-, stere,
ing to guide it and is, therefore, at;such meth

the mercy of any incidental thing

that happens along.

is in €x-}

|
|
|

almost at a minute's notice what se

 

tions are the paying «
to specializing,

further step alor

 

which leads to

 

w of a retail grocery (a sidewrs 1 r r ni

profit. We kno

store whicn, while attractive m ait VOT
t t i

sense, ania ‘“witie -arrying
] tes . + L + ern
1OOKINE STOCK o FOOdS is % rule
seems to be entirely lacking im that r
great essential, system. Almost m-| pess : r e
mettle « ot L tee ¢ anit ota «a 1 . o a =
Varibly a clerk Nas to institute a long

h } ’ . fe j ae ha |
se€arcn DdDe¢erore he tH TiTith 4 ni ‘
Or a package 9 goods Ccailed [OF ; aver
and i is a very g ‘
this store for a customer ft watt “
while a cierKk ¢ t “ “i
a woe Pa { ow @
a case Of Zcoas i $ / Zz ~ -
outiine of the lack « system m th

but anyon an sé€e it w

 

absolutely

| oe. fb ened. ad ik ae
;}pront is being Made and where

Many clerks may be employed, the|

sales of each day may make a good}!

bank account, but many a merchant}
has found himself insolvent when he|

thought he was thousands of dollars, T

ahead, and nine times out of ten this
is due to a lack of system.

One enters a railroad train with the
full assurance of a safe journey, en-|
trusting himself to the system which|

the officials have evolved, but when
there is the slightest break

system there is a catastrophe.

in the}
This | enti

same principle applies to commercial |

matters, and no dealer, large or
small, should relax the system of his
store any more than the
should.

The system should pervade every

railroad s

square inch of the space occupied by)

the stock; articles of a class should
be grouped together. By adopting a
system various articles of a class will
be naturally brought
divided sections.

together and
into Under such

Unnecessary Questions.

or losing money Dobbleich had st come

 

1 Least | . a -. > Sn. ae Mn

Wws€eiess qe - - i ere i sO! e iit) i wx sh 5

out
peopie
“ cwuch Se 1 eet aad aa «6 ter? “a? trened senttia?
around in the sa é 2D i y r va tt i iFtie

excavated a hole © the e 3 a t at 2 obbleiech, not at

peer re

oF
“+
oo
\
*
j
:
v
‘
v
)
’
y
»
%
c

 

 

No. 96 Royal
Electric
Coffee Mill

The Miil that
Cuts the Coffee

     
   
  

  
   

 

A Royal System in Your Coffee Department

Means a larger and more profitable business for you than any other
method you could adopt to increase your trade.
We can refer you to thousands of Grocers and Coffee Dealers through-
out the country who are using our ROYAL machines and
they will be glad to give you their experience.

  
 
 
 
 
 
 
  
 
   

 

 

We can put No. I
you in the Cof- ROYAL |
fee business Coffee |
right. Wecan Roaster
furnish several Operated by |
different sizes Electricity |

and styles of
machines and
are in position
to give you full
advice in buy-
ing green cof-
fee, roasting
and blending it ,

to suit the trade in any part of the country. We can also lay out a plan of aggres-
sive advertising for you to use in conjunction with your coffee department.

We have several experts along the above lines, connected with us, who de-
vote their time to these features and their services are at the command, gratis,
of all users of ROYAL systems. Write us for full information and our latest
catalogue which tells the whole story. It costs you nothing to investigate. Doe
it now while it is fresh in your mind.

We also manufacture Electric Meat Choppers and Meat Slicing Machines.

The A. J. Deer Co.

 

1246 West St.. Hornell, N. Y.

 

'

i
'
‘

|

iar siees

eave kiien de

PR GE CART

 

80

MICHIGAN TRADESMAN

 

March 15, 1911

 

 

SUPPORTING THE STATE.

How State and Local Taxes May Be
Separated.
Written for the Tradesman.

- That we could have a better sys-
tem of taxation and one more fairly
and equitably administered if State
taxes were separated from local tax-
es is conceded. How may this be
done?

The State has large revenues from
various sources that at present go
into the primary school fund. This
fund in recent years has increased
to a size far greater than is needed
to carry out the original intention of
affording proper encouragement to
the cause of education: greater than
is used for the entire payment of
teachers’ wages in many schools; so
great, in fact, that some measure
to hold down the accumulative ten-
dencies of a large number of school
districts is absolutely necessary.

What ought to be done with alli
this money?

Below are given the figures of the
specific tax fund of Michigan for the
vear January 1, 1910, to December
31, 1910, as furnished by the Auditor
General. (This is for the year end-
ing December 31, 1910, and so will
not coincide with the printed report
of the Auditor General soon to be
issued, which is for the fiscal year
ending June 30, 1910):

Receipts.

Franchise fees ......... $ 86,171 53
Paberitance tax ........ 363,927 59
Insurance companies 483,609 56
Plank road companies .. 154 50
Railroad companies . 4,384,616 73
Car loaning companies .. 22,701 84
Express companies ..... 26,606 96

Telephone and telegraph

companies _..........
Water power and river
imp. companies

245,161 79

00

 

 

$5,619,269 50

The eyes of the average reader wil!
gloat longest over the $4,384,616.75
contribution of the railroads, but the
inheritance tax, the insurance com-
panies and the telephone and _ tele-
graph companies make very respecta-
ble showings.

After deducting from the gross
amount, $83,503.30, for the interest on
the University, Agricultural College
and Normal School funds, there is
left on hand and reported as avail-
able for. distribution to the primary
schools, $5,535,766.20, or very close
to $7.40 for every child of school
age in the State. In 1905, when the
apportionment of primary money was
less than half this amount ($3.30 per
capita), a goodly -number of  dis-
tricts in the State went to piling up
money.

The specific tax fund, large as it
is now, could be considerably increas-
ed. The temper of the people seems
to be very much in earnest about
bringing under special tax mines and
corporations of various kinds that
are regarded as not bearing
their proper share of burden.

If the present mortgage tax is
abolished, and a record tax or a
stamp or a fixed per cent. substituted,
the proceeds could go into State

now

 

funds. If mortgages are taxed, all
interest bearing credits should be
taxed also. If every land contract.
promissory note, certificate of de-
posit and municipal or corporation
bond had to bear a State revenue
stamp to make it legally collectible—
the denominations of the stamps need
not be large enough to be felt as in
the least burdensome—a _ surprising
amount of revenue would come into
the State from a class of property
that now practically is escaping
taxation. It could easily be arrang-
ed so that it would be extremely dif-
ficult and even impossible to evade
the matter of the stamp.

Some one has suggested that au-
tomobiles be placed under special
tax, graded according to the horse
power of the machine. They are a
luxury and they make very exten-
sive use of the roads that are built
and maintained at public expense. It
is held they should pay a modest
stipend for their privileges, above the
usual property tax to which they are
now subject.

Abstract books are not, I believe,
assessable under the general property
tax, there having been court deci-
sions to the effect that they do not
possess intrinsic value. Then place
them under specific tax. Nothing
oppressive, of course. Not such a tax
as a person who recently has paid
for a lengthy abstract might in venge-
ful wrath want to see imposed; just a
reasonable levy and no compulsion.
Only if the owners of the books did
not want to pay, they would have to
stop selling abstracts. This resource,
now unworked, might be made to
yield a very neat little sum.

It is not necessary to go on far-
ther along this line. It is easy to
see that the present revenues of the
specific tax fund might be considera-
bly augmented from sources that
very properly could be made to con-
tribute to the State.

‘Supposing the specific tax fund
were increased $500,000, so that in-
stead of being $5,619,269.50 for 1910
it had been $6,119,269.50. The total
amount of State tax levied for the
year 1910 was $4,729,000.07. The spe-
cific tax fund, if increased as spoken
of, would have paid all the State tax-
es for last year and _  $1,390,269.43
would have been left over for the
primary school fund.

How much primary school money
do we really need?

Let us first calculate on giving
substantial help to poor and isolated
districts. The Superintendent of Pub-
lic Instruction, while urging the needs
of such in his last annual report, does
not state just how many such dis-
tricts there are in the State, nor how
many pupils they contain. Probably
he can not tell with exactness; but
from statistics that are given it eas-
ily can be drawn that in the whole
State the number of children of
school age living where there are so
few people and so little property that
a good school can not be maintained
by a moderate tax, can not exceed
15,000.

Public Instruction be vested with dis-
cretionary power to grant special aid

Let the Superintendent of

 

in such cases, conditioned upon ac-
tual need, and the amount graded ac-
cording to circumstances. Say that
an average of $15 per pupil be allowed
the 15,000. This could be done for
$225,000. There can be no doubt that
this is an outside estimate both of
the number of pupils so situated and
the amount of help that wisely could
be granted them.

lf from our supposed $1,390,269.43
we deduct this $225,000 and also the
interest on the University, Agricul-
tural College and Normal School
funds, there would remain  $1,081,-
766.13 primary school money, which
would allow a per capita distribution
of $1.47 to all the school children in
the State reported last June, except
the 15,000 specially provided for.

One dollar and forty-seven cents
per pupil really is a very respecta-
ble amount. In 1890 the apportion-
ment was only $1.33, in 1895, $1.44.
When $3.30 per pupil starts the ac-
cumulation of unused money in a
large number of school district treas-
uries, a general apportionment must
fall considerably below $3.30 to be
regarded as a judicious use of money.

Does some one object to this plan
of separating State and local taxes,
on the ground that in some years
the amount wanted for the State
might be larger than the revenues
from the sources available for State
purposes would furnish, at the rate
and in the manner these revenues
now are coming?

To this it may be replied that at
present there are many State expen-
ditures that very properly might be
greatly reduced; and also that it
would be hard to devise a_ better
method of keeping down expenses
than for the State government, in-
stead of getting all the money it
wants by levying taxes on a submis-

 

 

Kent State Bank

Main Office Fountain St.
Facing Monroe

Capital es $500,000
Surplus and Profits - 225,000
Deposits
6 Million Dollars
HENRY IDEMA - - -_ President
J. A. COVODE - - Vice President
J.A.S.VERDIER - - - Cashier

34%

Paid on Certificates

 

You cantransact your banking business
with us easily by mail. Write us about
it if interested.

 

 

 

 

 

Grand Rapids
National City
Bank

Capital $1,000,000

Surplus and
Undivided Profits
$350,000

Solicits Your Business

 

 

 

 

Capital
$800,000

 

Surplus
$500,000

 

 

N21 CANAL STREET

 

 

Our Savings Certificates

Are b-tter than Government Bonds, because they are just as safe and give you
a larger interest return.

3%% if left one year.

 

 

 

Penobscot Bldg.

 

Tax Exempt Bonds

$ 9,900 Maple Rapids, Mich. Schools 4%’s, 1913-21
4,000 Munising, Mich. Sewer 5's, 1920-25
2,000 St. Charles, Mich. Electric Lgt. 434’s, 1921-22
15,000 Hart, Mich. Schools 5’s, 1912-26
DETAILS UPON APPLICATION

E.B. CADWELL & COMPANY

BOND DEPARTMENT

Detroit, Mich.

 

 

 

March 15, 1911

 

 

 

 

 

 

 

 

 

 

 

MICHIGAN TRADESMAN a
sive people, to be obliged to secure}as to avoid paying more than its|and light and a “few incidentals.” | san w
its revenues from kicking railroads,|proper share of county tax. Just what “those few incidentals 2
telephone, telegraph, express and in-| This difficulty could be obviated by| .outd amount to, would probab r
surance companies, with the erstwhile |making the county the unit of assess ee :
submissive people keeping a keen eye|ment, the assessing officers being re- ee
on all outgoes, in order that the|sponsible to all the people of the would read over a list _"
athount left available for primary |county, and also being under the di- items compiled by the Merchants
school money be left as large as|rect supervision of the Board of | Journal, to show the t gs that :
possible. State Tax Commissioners. The num |be taker t ferat wher

If it were seriously feared that un- ber of assessors to a county would | Gouring the expense ¢ bu r '

der the plan outlined—which would be gauged by the population. ness. Here is the list .
be simply keeping expenditures with-| With this system there would not | Advertising ™ — —- oe
in income, which is the way all in- be the ever-powerful incentive for| Bad weather days e
dividuals and some governments are omissions and under-valuation that} prooms : =?
obliged to do—the State would be exists under our present system. A3-| Cleaning
cramped for needed funds, then the |sessment would most easily and nat-| Commercial club du : '
budget might be arranged like this: urally be made at cash value, and} Depreciation on fixture arg 4
Let the State take the railroads and there would be no possible excuse | Donations P . a :_=
the other public service utilities that for the injustice that some properfty | Drayage
are at present contributing to the spe- | OWNeTs Now are suffering because cer- | ae «= fiurmne ' ’
cific tax fund, and such other proper- tain classes of property are of neces-| Express !
ties as now are paying or as shall be sity assessed at full cash value, while | freight.
made to pay specific tax into the the great body of property is kept | Fuel. 1 oc. cae Gaia eee
State treasury, as its sources of rev- far below true value. | Newspapers n
enue. Let the proper officials make Township, village and city organ-| latevest. - .
an estimate as they do now of the | izations would be maintained just 45| Clerks’ salary 2 2
amount of money needed for State} at present, only the one assessment) Employer’s salary “2
purposes. Add to this enough more would be used for all purposes; just Insevance. eee
to allow a reasonable primary school;4S now each school district has its | Clean towels Soplications for District Wanager of tie “Soetl
fund, enough to pay the interest on; OWN? affairs and determines the }“Lost in transit imeriean Life Assurance Company of Canacta
the original funds, and, under normal amount of money it will raise, but | Wagon grease — Rapids. mary Se set te cle adergped
circumstances, enough more that aft- the township assessment roll is used| fforse shoeing = ni aston oo ae
cr the interest on the college funds |!or spreading its tax. There should| Long distan phones mity for the right man Neeson
is discharged, and aid granted to spe- be a board of review meeting in each Light. 7 4. PLO State Wanager
cially needy schools, there would be township, on which local and county | Leakage ee
enough money left for a moderate | Power should be carefully balanced | Nails.

per capita apportionment.

From the gross amount thus found
to be required for all State purposes,
deduct the strictly specific taxes, as
on inheritances, insurance, mortgages,
etc. Then spread the remainder on
the valuation of the railroads and
the property of other public service
corporations as assessed by the State
Board of Assessors.

Whatever plan might be consider-
ed best in detail, it is clear that the
revenues from the sources mention-
ed are great enough now, or easily
could be made great enough that
State taxes could be cleft slick and
clean from local taxes. This would
do away with the endless pulling and
hauling between different counties as
to respective valuations, which has
the inevitable effect of injustice upon
individuals and communities.

In Michigan the only real obsta-
cles in the way of separating State
and local taxes are psychological,
not financial. True, the present hug
and unwieldy primary school fund
would have to be reduced, but would
the taxpayers have suffered any real
loss if, in 1910, this fund had been
cut down $4,729,000.07, provided they
had been relieved of paying that
same amount in State taxes? Indeed,
separation of State and local taxes
would mean a decided money gain
over our present system, because now
a large share of the primary school
money is being stored up unused,
while State taxes have to be met
with ready funds.

If State taxes were taken care of
as proposed, the next problem would
be to put an end to the jealousy now
existing between the townships,
wards and cities of every county 45
to county taxes. Each township keeps
down its roll as low as possible so

 

As a further safeguard the assessing |

officer or any other member of eacl

board of review should have the
right to appeal a roll to the Board 07 |
State Tax Commissioners. Thus it

could be made practically impossible
for an assessor to fasten an over-val

uation on a community, or for local |
authority to reduce assessments tn-| R
duly. Individuals should have the}

same right they now have of appea!
to the Board of Tax Commissioners

GRAND RAPIDS
INSURANCE AGENCY

 

FIRE

 

Pens
7 £
“eal THE WeBai’ «GENCY
Pe stage irand Pacids. Wich. Tine Lending @ge ry
| Postoffice box rent
| Public contributions Th Cl ¢
: : e Clover Leaf Sells

As to the probable merits of county |

assessment compared with town
assessment, we may
from our. school syst
Tradesman readers
when township school inspectors were

gain some

 

f

empowered to grant teachers’
cates to all applicants
might, on their own individual st:
ard of proficiency, deem
Our schools I
those days.

whom

were at a low ebb in
Nothing in

of our whole educational system has
been more marked nor is more prop

als
congratuiatte Tl

for

strides

erly a subject
than the rapid
all our schools have taken
present system of county school com
missioners, working under State au
thority, was inaugurated.

Might it not be possible that th
work of assessing property for
tion would gain the dignity which tt
properly deserves under a
vised county system?

Ella M. Rogers
——
“Incidentals.”

A retail grocer, who has
long in business, was recently dis-
cussing the matter of expense
made the statement that it
enough to figure out his cost
ing business, as the principal
to be included under this heading,
were rent, clerk hire, horse feed, heat

forward tt

 

 

not pee

was

 

 

 

 

Snolage
Street sprinkling
String
Taxes Office 24 Honseman 35
same  wisit eate » rt twamds ect
‘ s+ > = }efore -oR come
Mater rent Meo can se  wogert f ail « ts
W ite rom trmer ian
r ping iper
Market P res
Yer” Cryo £ FEL
Sr od yet - a4 UR DELLA ew
SePriceyT S
vee cand PRE Li ess Lb Las.
J 2
f% ms Cer
aid Quickiy. Ne cas wil pox
J 2
Ow BARLOW BRD>..

 

 

 

Leakage
ree cigars
Sign Inspection. Mumciga and
“ st c 1 Tosesitrp,. Secftew
° - urtet “gates? _30r
2 r reser Secat Segartaest
. t ealing iw Bask Swcks ond
= ori a ec ur ~ i, ogee
Ven ga7
iz amg 'teternce ~ -fegteses
cetigens «int tit Ware «le
. r vet Pere fica, “creet farmers
frisks a big stgn board from its moor icwqer “et belgiog
2 rows n brand tages
D eos g ‘ -*7 x 2g a 7 y 1

 

 

AONE A Abe NS AS NA

 

MICHIGAN

TRADESMAN

 

March 15, 1911

 

 

 

 

Se

 

eis

; 1!

<A

a él a <t ;
. = = LIES x
a = = er —
. > = mie =. =
: - ~

ortHe SHOE MARKET |
- all = = = <=
f~- = = - ec 2
wy = a ‘ = as ~

cm Tapa

a Ve 2D}
ST 2

 

 

Shoe Styles Change Swiftly—Design-
ing the Patterns.

The ever increasing demand for
new and attractive features
wear has brought deserved recogni-
tion to those specialists, the last and
pattern makers, who have been such
important factors in to the
American shoe its admitted excel-
lence.

in foot

giving

Every progressive retail shoe buy
er in the United States is constantly
on the lookout for the latest styles,
and in order to meet the demands oi
fashion and keep his business alive
and profitable the manufacturer must
be at all times in touch with the de-
Signer, the importance of whom may
be best estimated by the number oi
well appointed plants in the United
States devoted exclusively to the
manufacture of lasts or patterns.

An idea of the swiitness with which
styles change may be gained in con-
sidering the recent adoption of th
high arched high toe last, a radical
departure from the medium spring
last receding toe in vogue a season
ago, and, although so extreme a
change, it has met with popular fav-
or and very likely will be again shown
in next season’s goods. This last, in
men’s, carries a Cuban or military
heel measuring one and three-fourths
inches to two inches in height,
a high round toe
than one-quarter

The same last in women’s style is
best known as the “Stage” last and
carries a heel two inches or more in
height. The popularity of this last
may be explained by the fact that i
a dainty and trim effect to the

with
and draws not more
size.

gives
foot.

A modification of the knob or high
toe is called the ridge toe and pre-
sents a “cottage” or ridge through

the center. There are other styles

in lasts now being shown by the
manufacturers which carry new fea-
tures, but for variety of design, the

greatest demands are made upon the
designer of patterns. With the ad-
vent of the short last, came the short
vamp, a women’s shoe
vamp longer than
one-eighth inches,

carrying a
three or three and
and a man’s shoe
with a vamp longer than four or four
and one-eighth inches being now un-
salable in the popular lines.

Button boots with short vamps and
specially designed button flys, bluch-
ers, some with straight front effects
and others with short vamp lines, al-
lowing a world of opportunity in va-
riety of panel and foxing design, but-
ton oxfords with either two or three
buttons and blucher oxfords with four

eyelets are some of the best sellers.

|could choose such

 

 

|
| Pumps for street wear in both men’s

;and women’s goods are now being
| shown.
A fair idea of the variety in pat-

terns alone now being shown to the
retailer by the salesman may be ob-
tained from the fact that one pattern
firm has pfesented to the trade near-

ly three hundred designs in shoes

|and low cut patterns during the last
; season

manufacturers
designs as_ they
thought would best suit their needs.

Not only
rial,

from which

in outline, but in mate-
is there a large field from which
to choose in women’s. shoes. and
boots, silks, velvets in blue. and
brown, black suede and black satin
with beaded and ornamental vamps,
together with effects in burlaps,
and cravenettes, in addition to the
stable leathers in dull calf, patent
leathers and tan with some bronze.
There is a tendency toward the adorf-
tion of some of the velvets and cloth
tops in men’s boots and without
doubt white canvas oxfords and low
shoes for both men and women will
be strong for summer wear in 191].

The successful designer to-day has
no easy task for he not only attends
to the immediate demands of the
shoe manufacturer, but he must be
able to anticipate the demands of the
season ahead so that his customers
may be up to the minute in that very
important feature, style, which, with
quality of material and excellence in
workmanship, makes the winning
combination in the American shoe.

— ~+2>__
Bring Out Spring Sellers.

Dealers in country districts have
certain special classes of goods that
sell in spring and do not sell at any
other time. The gardening and farm-
ing operations will begin shortly, and
it will, therefore, be well to prepare
for the demand which comes with
the re-opening of the season. There
will be the old tools to be replaced.
Nearly everybody has broken or used
up in some way their garden and
farming tools, always with the idea
of purchasing others when required.
A display of this type of goods will
undoubtedly bring liberal returns.

Following these will be the demand
for seeds. Practically all grocers and
general merchants handle seeds of
different sorts, some even going so
far as to carry an assortment in bulk.
In the case of grass seeds, seed oats,
barley, rye and such other grains as
may be grown extensively in one’s
own region, this is a profitable op-
portunity. Only the best and most

linen

approved varieties should be handled
and these should be such as can be

guaranteed. Following these will
come the other seeds in their regular
order. In _ regions, for
where canning is done sometimes the
grocer can secure additional trade by
preparing to supply the corn or the
peas or the beans for seed. During
the past few years it has been al-
most impossible to find these seeds
in sufficient quantity to satisfy the de-
'|mand, but possibly this year the gro-
cer can, by beginning operations a
little ahead, secure supplies which
will return him a good profit when
the season opens. It would be well
to investigate this phase of the seed
subject before making any consider-
able investment.

example,

 

The Boss—Mr. Stubben, when you
came in this morning I detected «a
trace of liquor about your person.
The Book-keeper—That’s fine,
Fine! That shows how much better

your cold is, sir—Puck.
—_— >>
Because your store is on the wrong

sir!

side of the street is no reason why
it must remain. there. If you see a

better location anywhere, begin at

once to figure on getting into it.

 

 

 

Leading Lady

Fine Shoes
For Women

SATISFY THE TRADE

 

 

 

 

We Supply the
BEST in

Rubber Boots
And Shoes

 

At the Lowest Possible Price
Complete Catalogue Mailed Promptly

 

 

Detroit Rubber Co.

Detroit, Mich.

 

 

 

RUBBERS

 

A rubber cannot wear well unless properly fitted,
and with the great variety of styles of shoes now being
worn it is absolutely necessary that the dealer carry rub-
bers made on the most up-to-date lasts.

No other manufacturer makes so wide a variety of
lasts in rubbers as the Glove Rubber Company. Our men
will carry a complete line of samples when they call to
get your detailed order for fall shipment.
your order before seeing these samples.

We.are sole agents for the Glove rubbers, and are in
position to handle your wants promptly and efficiently.

Do not detail

 

 

 

 

Hirth-Krause Company

Shoe Manufacturers
Jobbers of Glove and Rhode Island Rubbers

Grand Rapids, Mich.

 

 

 

March 15, 1911

 

 

MICHIGAN TRADESMAN a

 

Protect Your Slippers.

Do not allow your salesmen to han
dle carelessly the highest priced part
of your stock, namely, women’s dress
slippers, if you wish to avoid a de-
preciation in your store which can

never be entirely recovered. It may
seem like “carrying coals to New

 

et

   

—T

 

 

Lifting from the box

castle” to advise a retail shoe dealer,
or the manager of a big department,
to guard his slipper stock from every
possibility of careless handling, but

such an important warning can not be}

repeated too often, considering the
frailties of human nature.
Every shoe dealer appreciates, of

 

 

 

Showing the goods

course, that there is a way to handle
fancy slippers, which, if followed, will
leave them practically as perfect after
they have been tried on the custom-
er as when they came from the man-
ufacturer. The shank of the slipper
with the high French
natural hold for the salesman’s hand

heel gives a

 

 

 

 

Fitting

for every necessary part of the oper-
ation of fitting. The slipper can be
removed from the carton and fitted
to the woman’s foot without the
salesman’s hand
with the delicate fabric or leather oi
the upper.
+>
Added Costs of Shoemaking.

It has been estimated that the but-
ton shoe costs at least eight cents a
pair more to make than the ordinary
straight bal, polish or blucher boot.
This is true of both men’s and wom-
en’s shoes. It used to be that twen-
ty-eight or thirty feet would cut a
dozen in women’s shoes. It is no un-
common thing to use from thirty-four
to thirty-eight feet to-day. This has
entailed an added cost of probably

coming in contact

 

 

 

 

 

 

ie al
ten cents a pair for upper leather, ani| gO OPGSSSSOSSSSSSSS SSS SSSSTOTITITD

the recent change in discounts, if en-|

forced, would add a few cents more

 

for the sole leather. It is costing
many manufacturers at least
cents a pair more to make the
toes.

Summing it all up and down, it may

be said at the very least, that twen-
ty cents a pair has been added to the
manufacturing cost of women’s shoe
in the past few years
alone, many
which

We have wondered

in these items

besides other p«

| le i - t sill ntti as
would need to be considered

 

whether reta

ers fully appreciate that phase of the
present
along with it
ting away y
nant of the “fixed price” 1
was so strongly entrenched
ago, but has gradually

eradicated.—Boot and Shoe Recorder

situation,
the necessity of ge

from any lingerimg rem-

”

heen aimeos

oO
Shoe Store Findings.

Perfumed foot powders are find

 

-day ni¢ yw feet as

well as their dogs’ feet and mamicur
ing articles for the feet sell rea

he f snare catch tty
The out-of-the-ord1 lary catcnes

used to display
must be nicely
tree, while the
untreed and
desire for a
of almost ,
Home-shining
played in the
“Shine Yo
and Money,”
of polish,
outfits

 

 

 

 

 

i ae
T -“
at that
wn oT =pDs #
opportunities. The findings game
the shoeman’s sent pportunit
for bigger profits

ss
First Showing of New Shoes.

 

 

The first showing of spring 3"
should have the best
build. It should be something ne~
and fresh, because much future tr
will depend on the favorable impres
sion made by the first display of th
new goods

Ueery shoe 3 r
lecte d ane tted . % x
should rubbed ned or
and in « way made t
fresh as possible. When the shoes ar
arranged in the window the I
not be crowded, but ever
should be so disp 1 that it
stand out by itself, and if possibl
that tne I ok c Ss ~
of it

You know, there are I
en as much intere f
of the sole as they r

 

ance Of

upper.

Let your price tickets be neat arfd

small. For a change we suggest that
the tickets be made with the pric

spelled in

ures, as is the general rule,

 

have the ticket read, “Four de
instead of having it in figures,

 

3
G CTHss
Dail ¢
— — a
retas- i] him 2 Bekhan vs
of get- joicing.
se eee Bekhams are made from
om year kangaroo horsehide and
te fine chrome leathers. 5iu-
cher or bal cut
fing They are a wonderfu
vere combination of foot ease
et 2 and long hard service
{ ‘Tit s ms
=
&

Is?

His foot extra wide across
the ball?

|

MA

Rindge. Kalmbach.
Logie & Co.. Lid.
Grand Rapids, Vieh.

 

 

letters instead of using fg-

 

 

 

Stock the Profit Makers Now

H. B. Hard Pan

and

{kskin Shoes

 

 

{ou cannot possrbiy mae 2 22 : Z
the above limes fo is stock ov repre
tanners best efforts to pr rvice 1g
eather combined with the smoemaxers Sest ¢
to produce sturdy, strong, wear-r2sisting -
that are comfortabie to wear

sur trade will soon be asarag tor :
shoes, and you Detter stc 10% 2
supply t demand wiici is e

ix salesman 4 sh cf we zad

.

send a run of sizes m sr best selle & vece
of your request. Sed a car ia

 

 

Herold-Bertsch Shoe Co.

Makers of the “Bertsch” and “H. B. Hard Pan” Shoes
Grand Rapids, Mich.

 

 

 

34

MICHIGAN TRADESMAN

en anna

March 15, 1911

 

CHEATING THE STORE.

Season When “Cunning” Customers
Play Tricks.
Written for the Tradesman.

It it a pretty good sort of a man
who won't try cheating if constantly
brought into contact with people
who are trying to cheat him. The
clerk who is beset almost every hour
of the day with some cheap proposi-
tion which would lose money for the
store, the cashier who is always the
prey of short-change people, the pub-
lic service man who is considered the
legitimate prey of the public, thesr
ought to have Carnegie medals for
moral courage after a few years of
service if they give the boot to the
little devil called Cheat who is _ al-
ways whispering his name into their
ears.

“What's the use?” the little devil
says to them. “Everybody is trying
to cheat you. Come back at them!
There's that Mrs. Snifkins coming to
your counter now. She tried to
sneak a lace collar worth two dollars
under her coat last month.. She
would have stolen it, and you would
have made the loss good rather than
lose your job. Now she is coming
to buy some of the fancy lace she
looked over at that time. She does
not know the difference hetween th
real and the imitafion. Sell her the
counterfeit and make a big profit.
That will serve her just right. Cheat
and the world cheats with you; be
square and you walk alone!”

“Here comes a man who tried to
stick you with a plugged dollar last
week,” says Cheat to the shoe clerk.
“He doesn't know the difference be-
tween a genuine vict kid anda cheap
mnitation. Soak him! He would have
soaked you, and don't you forget it
Soak him goed and plenty!”

Then Cheat comes back at the con-
ductors on street car lines.

“Took at this company,’ he says
to the conductor, who is working for

1?

about one dollar and seventy-five
cents a day, “the men who own it
have about half a million in _ real
money invested, and they are getting
vood dividends on two million dol-
lars. What do you know about that?
You can’t work two hours a day and
set pay for ten hours, yet they can
invest a dollar and draw dividends
on five. Soak ‘em! Give ‘em a. jolt
every time you get a chance! Look
how they treat the public! Promise
the best service, and run these rot-
ten old cars, and fail to keep them
warm \s. said before, Soak them
good and hard!”

Well? 1 dont say that the con-
ductors accept the advice of the hit-
tle devil, for everybody knows that
most conductors are self-respecting
men, who have families to support,
and are not thieves: but there are
enough who do listen to keep the
companies guessing. The conduct-
ors used to make change out of their
pockets.

Then the funny little metal box
with an alarm in it was tied on their
tummies. Then the shock with which
tre company received your nickel was
announced by a big alarm clock in
plain sight of every one in the car.

 

But the owners didn’t believe in that
either. They invented the pay-as-
you-enter cars, and there is no know-
ing what device they will adopt next
in order to get all the nickels they
think are coming to them.

It takes a pretty good sort of a
person to keep straight when all the
world seems going crooked. Ii you
don't believe some of those who wait
on the public go wrong under the
constant nagging of Cheat, under the
constant example of the people they
work for and do business with, just
observe the devices now on the mar-
ket to prevent people getting some-
thing for nothing.

Why, there are the banks.
believe in their depositors, don't
they? Yes, they do! If you go and
get a certificate of deposit or a bit
of New York exchange the teller will
look you over in words and figures
something like the following:

They

“You look honest, and T think you
are, but, entirely for the reason that
this bit of paper may fall into other
hands, or you should become infected
with a brain storm, and not be re-
sponsible for your acts, I’m going to
fix it so you can’t cheat the bank.
This does not reflect on you, of
ccurse, but, then, you know, we have
to be careful!”

So the teller takes your new de
posit slip, or your nice new New
York exchange and cuts letters inta
it which read:

“Not for more than Fifty Dollars.”

All this by wav of showing that
every year the wise ones are invent
ing new methods of keeping people
honest! Just as if men and women
could be made honest by machinery!
Now, there is the new commission
form of government proposition. De:
Moines likes it, and Port Huron
thinks she will like it as soon as she
gets used to the feeling that no “pull”
goes with the city. This may be
called the pay-as-you-enter civic sys
tem. In other words, it is the latest
device to prevent looting.

There used to be aldermen, in 2

city not far away, two to ward

The people were airaid the aldermen
were not to be trusted, as things
were, so they had only one alderman
e. Then

cil still had its

faults. so they took the largest part of

from a ward, and a lot at larg
they thought the Counci

the city’s business away from the
aldermen, who, by this time, were
back on the two-to-a-ward basis;
took the business away from the
aldermen and gave it to boards—-a
board for the police, a condensed
school board, a board for the firemen
a board for the parks, a board for
the water works, a board for the
burial of the dead, and a board for
everything under the sfn, with the
moon a close second.

I guess the people who made al!
these changes, or got the state legis-
lature to make them, rather, did not
work on the theory that the men they
were stripping of power were thieves
They only thought that, at some far
distant time, the people would elect
corrupt men to office. Anyway, they
wanted the power to do things in the
hands of their own kind of people?

 

Now this commission form of gov-
ernment is coming along. This is on
the theory that a man who legislates
for a city for $10,000 a year, and is
the Poo-Bah of all, will be straighter
in his accounts, and more economical,
and fairer in giving contracts than
the man who works for $300 a year.
Tf any of these Poo-Bahs ever do get
a city, they will get it right, clear
down to the bottom of the artesian
wells, if not a few hundred feet into
the original trap rock, which is be-
lieved to be the ultimate thing.

And, after all, the
hinges on
doesn’t

thing
inteority. [¢
people arc
money or

whole
personal
matter how
chosen, or how’ much
power you give them.
is absolute honesty.

The one thine
That is the sort
of clerks the merchants are looking
for, the clerks who won't cheat be-
cause their customers try dirty little
games on them. That is the kind o}
conductors the street car men ar?
looking for, men who will turn in the
last nickel, no matter how many
people try to run ten-year-old boys
in on them as too young to pay, no
matter how many try to ride on old
transfers, no matter if the owners
get fifty per cent. dividends on the
actual cash investment.

Tf vou have any idea that clerks
are not tempted, go into a large store
just after the holidays, during the
season when cunning customers try
their little tricks on the store people.
Here is a sweet young thing with a
new coat. Chawley gave it to her on
Christmas. Chawley wouldn't buy
her the jewelry she had set her heart
on, but would give her the coat which
cost $60.

The sweet thing goes to the store
where the coat was bought and looks
through the jewelry department. The
kind of hair ornament she wants is
not there. She has just the nicest.
sweetest, flufhest dark hair a young
wife ever had, and she must have an
ornament that glitters—a small dia-
mond will answer.

But the firm hasn't got the dia-
mond, so she goes to another de-
partment store and finds the orna-
ment she wants. Then she goes to
the coat department and asks for a
credit slip for the $60 paid for the
coat. The clerk is about to arrange
the matter to the satisfaction of th:
sweet thing when something about
the cost mark attracts her attention.
The tae is all might, but there is a
blunder in the cost mark. The sweet
thing has taken a tag off something
else and tried to imitate the cost mark
on the other tag, the cost mark be-
longing to the other firm!
you are!

There

“But this was not bought here,’
says the clerk, then.

The sweet thing says she bought
it herself, and hunts up the floor
walker, and he scolds the clerk until
he is told. Then the sweet thing
hunts up the department manager,
and tells him, and he scolds the clerk
until he is convinced. Then she
hunts up the superintendent, and wins
him over, and there is another bad
ten minutes for the clerk. Then the

 

sweet young thing goes away with
her cloak.

This is the season of the year when
such things are dohe, but don’t you,
Mr. Clerk, get to thinking that the
whole world is going to the bad.
Never you mind the things the little
devil of Cheat whispers to you. You
know very well that in every walk of
life the crookedness of the world 1s
being recognized by the invention of
devices to keep the éniployes
straight, but don’t you ever need any -
thing to keep you straight. You'll
sleep better nights if you’re straight.
Banks may save money by “Not more
than $40” stamps, street car owners
may profit by pay-as-you-enter cars,
civic corporations may prevent grait
and boodling by the commission form
of government, but it is doubtful.
The only thing to do is to insist oi
individual honesty, and punish with-
out mercy those who boodle as wel!
as those who burgle.

This is the season of the year when
you'll feel like taking a whack at the
ciooked customers, but don’t you do
it. You'll be just as dirty as thev
are if you do. Alfred B. Tozer.

——_o-2-2.
Lower Egg Prices.

James A. Clark, of Chicago, be-
lieves that eggs will go into storage
at much lower values than for sev
eral years past, and following are the
reasons he gives for the faith that is
in him: '

“1. Our reciprocity agreement with
Canada, if it is passed and confirmed
by the Canadians, will make lower
prices on eggs in all the seaboard
markets East after it goes into ef-
fect. This-bill-is likely to be passed
in April at an extra session.

“9. The laws that have been passed
and the laws that are pending in a
great many of the states limiting the
time for storing food products to six
months.

“3. The curtailed buying power of
the butter and ege dealers on account
of the heavy losses they suffered last
year on butter, cheese and
poultry.

“4 The largest holdings of hens in
the country ever known, caused by

eggs,

the high prices of eggs the past few
ycars.

“5 The lower level of prices on
all food products that will be reach-
ed in a few months.”

 

 

 

 

 

 

 

CADY DISPLAY"RACK

_ Keep your vegetables off the floor and walk. It
is very cheap. Write for price list. ¢

KORRF MEG. CO., Lansing, , Mich

jaan 'si0s

 

March 15, 1911

 

MICHIGAN TRADESMAN

 

 

PITFALLS IN THE POLICIES.

Credit Men Issue Fire Insurance
Warning.

The Fire Insurance Committee of
the National Association of Credit
Men has issued a warning to hold-
ers of fire insurance policies which
every merchant should heed. It is
pointed out that much bad feeling,
litigation and loss to fire sufferers
results from the carelessness of
agents and those they insure. The
root of the trouble usually is that the
policy contains some clause or pro
vision which does not harmonize with
the actual conditions, but which is
overlooked at the time the policy 15
written.

“There is hardly a merchant who
will pay for a $19 invoice of goods
without checking every item, no mat-
ter how numerous they may be,” says
the report. “yet the merchant is
rarely to be found who will check
the clauses of his own policy, which,
if correctly drawn, may be worth
500 times $10 to him some day.”

So get out your policy and follow
along, observing first the printed mat-
ter. The frequency of the
“oid” should draw our attention.

For instance, we destroy the va
lidity of the policy if (without specific
agreement to the contrary written in

word

the policy )—
(a)

written or at

We had, when the policy was

any time during its

life, procured any other contract of |

insurance on property covered by the
policy.

{b)
any means the chances of fire.

(c) We mechanics in
building or repairing the
premises for more than fifteen days
at a tone

(d) Our interest as insured is oth-
er than unconditional and sole owner-
ship (not the property, but the per-

We knowingly increase by
employ
insured

son named in the policy is protected
—that is important to remember), or
if the property insured be a building
on ground not owned by the insured.
(e) In the case of property other
than buildings if it becomes incum-
bered by a chattel mortgage.
(f) Tiluminating gas be generated
or if there be kept or used on the

premises benzine, dynamite, ether,
fireworks, gasoline, powder, naptha,
explosives, phosphorus, petroleum

or any of its products of greater in
flammability than kerosene oil of
United States standard, and then in
prescribed quantities.

(g)

tioned, the following property is

Again, unless specifically men-
not
covered by the policy—signs, awn-
ings, store and office fixtures, tools.
Ct.

Tn this the
printed conditions of the policy can
be listed, but the important thing to
bear in mind is that the policy is a
contract full of conditions made by
the insurance company.
are the special provisions which the
agent inserts in the suace above the
printed portion of the policy to be
considered. They have two
purposes:

4. One to make the policy

short space not all

special

Then there |

 

 

 

 

 

 

 

 

 

  

 

 

property and method of conducting | merchants to co-operate rchants | gents,” said the hote
business. | associations, and to get together m i .
|

2. To make certain modifications | broad 4 asne<s . 4 i
of the policy in the company’s fav-| are quod for the cclenata a0 well 2\ cereet dia
or, for protecting the company | A te the toe ee aT . i -
against hazards not contemplated. | ;; ; isl ; ag om 2 co : ep
Do not trust anybody’s mere “say|. oe wosls towether iy till ul enue :
so” regarding them. See for your- | hy soca tied i titi wy pa F ,
self that they fit the risk. Be is Geen oe

If any of the printed conditions| city that the small tow nerchants he tire ur decide r
are not now, or probably will not be, lmust fight the small towr 1 2
strictly lived up to in your business | 1 rants rether - : tie a iii
insist that there be written in tht A . atin “ie .
space the necessary permissions. In- aennacsaelaetipaaiinimae . sill a
sist that they be written on the pol-| On the Road. — a - e
icy and do not take the friendly| One night a couple os u ne ' eae : ne
agent’s “Oh, that will be all right.” | satesm arri oa .

Just a word as to standard pol: ltown and t 7 row ;
cies: Legislatures have made poli-| Not a room was t ; _
cies standard for the protection oi “I hate t { n r
the people. It is a great protection ce a

 

 

printed text im one |
the
and that
standing one you need

to know that the

policy is exactly same as in ail

the others, after under
only examine}

attached
should react |

alike in ail

in each the written or
tions which, by the way,
word exactly

word for

policies applying to the same prop

  

erty.
While, generally speaking, it
ltrue that clauses written into pol Watch This Soace

cies modify them to the
of the insurance company,

fair to remember that the

is at a natural disadvantage. It can)

not the property in

see

through the year; :¢ can not

much about it as you de,
fore, it seeks by restrictive

suard against risks not ant

the time of the application.

Your duty is to
that

its terms. It is not

and to know you

are
enoug
agent who signs the
the

For, remember, he 1s

agent and not yours.

—_~+2>—__

Better Business Spirit.

Although

rows and business anime

personal nature, there ts n

doubt that conditions are ge

ter all the time

Business men ar together
more; they have cot that it 1
folly to try to “run s out” by
cutting prices

Price cutting is in most cases in

: 1 bv a desi ‘ Loe ate tues
spired by a desire to cut the Dus $

ithroat of some competitor.

  

policy

1
there are 5$t1

sities

 

advantag
1415S ONniV

I

company

sured a

 
 

National Candy Ca

—— GRAND RAPIDS, MICH

 

PUTNAM FACTORY

 

know the contract

h that th
reads

company =

#311 “tow!

ot a bit

 

General

it results in a battle wherem twé More Popular than Ever
throats are lacerated, and tw 31
ness concerns suffer. The crows wie es '
I S just wonder. I tew That supers
pick the bones are tl yes wh '

o t - Fr "ay *?f 7 y
get any benefit from such dy ai- “WHITE HOUSE” COFFEE
fairs

But the modern business ma r
ognizes that his mpetiters r
bound to exist. There ts always ¢g
ing to be competition under pres
conditions. As long as store 13
good, decent competitien, it sli
be satisfied. A monopoly created by
price cutting is bound to be short}
lived, for wherever there is good
opening for a store, there will

somebody

a Store. \nd

job cant cut

the old tin
prices foreve
With this upgrowth o

with the courage to
1er

 

r. Distributed at Wholesale by

fit the’ ness spirit, it becomes obi gy 7 Judson Grocer Co.. Grand Rapids, Mich.

 

 

 

nn a aaanninaae ee

peemreeneernaremnn ee

36 MICHIGAN TRADESMAN March 15, 1911

 

PLANS WITH A PULL. fered for the best displays of seed| Closely akin to the “greatest dis-

Acorn Brass Mfg. Co.

 

" U epee Trade f grains. Banks, stores, business men,|tance” idea is that of the merchant
ract Trade from re : bare : :
Methods Wood To Attract all join in making such contests at-| who offers an inducement to the man Chicago
the Country. tractive. Household-science classes|} i inoing in the biggest load of i ‘hei
Since the advent of the town-|for the women provide instruction “f tk ih TY th 7 : Makes Gasoline Lighting Systems and
. : i i CIKS. 1¢ Memo a ;
boosting era in municipal develop-|for the wives and daughters, so no e : = al gp eae ge Everything of Metal
ae : i eG ice 1 connection with s s
ment the get-together spirit among|members of the farmer’s family are 3 " i “oe .
. . Pc o have the farmer com
business men has done much to solve} slighted. This is one of the best : fea cn . : . to - ERFEC For $1.90
. ° : : . . . Store Upon ASt arriving tr Ow ( T; .
the problem of bringing in the farm-| methods of showing an interest in the oe : oe re a ION
i : 1. : : os register and submit his flock so that 1 will ship
er trade. For when the business|farmer’s business. It indicates an ap- ine 4 1 i & h OINe you com-
: s us : : ae 1e heads may be counted. / -
men really begin to work out their | preciation for his work in building up hil eee oy ¢ weve FO oS Se
: a : while prize in the fc a Sz i
problems and sink their differences, | the community. 4 ! ae vee a sack of IRONIN — ae
s . : Z ‘ _|flour or some othef staple grocery made. fess J.T.
then results begin to show. Hold a good roads convention of}: . : a a c GROARD Brace, De Witt, Mich.
: : : : 7 item will be an incentive to ihe man
Usually town boosting begins by/farmers and townspeople. Invite the], _ i eas
an i ‘ al cla Li ¢ 7 1 4H to “come and bring the family.” The - Ss
he formation of a commercial club|/farmers for miles around. ave an
' ' a : ; sales can not help but expand with the oO
of which all business and professional | illustrated lecture on the subject. Any aid of this feature and en first prize = 3 ry; OUr nT:
men are members. Of course, the at-|agricultural school will furnish the r the sole prize ficed bot e fe ft ASE garret—with 100 to 700
‘ . . o 30 “ ie pte ower jancy—at less than % cos
tracting of trade to the town is only !names of persons to consult. Show peneive OnE Giecsaas iene san damn che EGkttaivius ou
one phase of the work performed by | the farmer you wish to make it easier Ey : oe : a Cas at 15¢ Per 3, one pompste
_ . : : . very town y O59 “>
such a club, but it is an important | for him to come to town and to bring sid " can ying “= its Fn a “tek tereeek
: : : . moving-picture shows, ane r re ,
phase and worthy of study. Briefly |his goods in for sale. Ask your lo- 7 : a 7 hi [ ecient fo daylighttand nimoet a cheap saa
° : sC€ ecog roe as ‘<< o< < e w i of room—!i
are stated below some of the ideasjcal newspaper to co-operate by pub- : \ t \ : ae _ = wendy ata finger touc ion t have to move
‘ . a. Many merchants. 5 <  %d hts—the light comes to you sate
and plans which have been used both | lishing good roads matter for two or], .” : ; combination of 3 ior Cataiogve and Crmulars (uo Dent 28)
‘ . Ses s . suUSINess w! pleas > hee ao a Gas Lamp Co Cucage 8
by commercial clubs and by individ-|three weeks before the meeting. In I _ : ey here can be Sa oS
: made a very delig > as
ual merchants to attract the atten | fact, never forget the newspaper. It]. a fehgntin kee It -
: a. : , reen done by some metfchants to the
tion of farmer customers: can do you more good than anything :
decided advantage of their sales. The|| SNAP YOURFINGERS
One of the vital things iS fo Pet else to spread the good news. pieechane’ S if : ' sine sl R R
i erchants circulars mailec oO 1e
acquainted with the farmers who nat- Do vou hold a Chautauqua in the a At the Gas and Electric Trusts
{ out-of-town trade announce the fact and their exorbitant charges.
urally would trade in town. For this|summer? Be sure that there are ot on 4 cera ee ‘1 ee. or rigor oe
Z vile « : ¢ aay store wi an é in ependen
purpose weekly or semi-monthly ex-|some lecturers on the programme pie t6 oH ce afta Goa a 8 Saving in operating expense
cursions should be made to outlying} who will appeal particularly to the}. ; : ’ will pay for system in short
: - -, 4 |ticket to the moving-picture show. time. Nothing so brilliant as
smaller towns and: to farms them-|farmers. Let a day or two in the Pe a Ae oe a pl aa nothing so
: : : : store are displayed signs - :
selves, by representatives of the|course deal with farm subjects. Ask bag the fauer one his f 1 re th ee
: : : : : é nis family that he
commercial club or by a group of] prominent farmers, three or four of a iS nesicen Gan Machine £9:
: : : : may go to the show on the “house. 103 Clark St. Albert Lea, Minn.
business men equipped with adver-|them, to sit on the board that se- PAGE tbe eee bor Ht ache
ee i z a 2153 wne cas ) a 25ee 1cKe
tising literature. Let these trips be|lects the speakers. It will do more ih a ek i Walter Shankland & Co
. ‘ : ; : oO the snow. ° -- — at our ex-
made in automobiles. Have literature |to popularize the course in the coun- ee ‘ Michigns Vato Agents
Eo : E pense.’ This has been found to make |! 66N. Ottawa St. Grand Rapids, Mich.
ready to distribute. Take souvenirs|try than anything else you can do. Ship bee a ee te a 4
: : oo. a big hk some localities an i
of some kind for distribution, or - ; < ; » andi: i
os ciulal . , Be certain. that you are handling can be done on a very economical ba-
merely get out and talk to the tarm-/|the matter of country produce in the a moving-picture proprietor Established in 1873
er in the field and Wis wife at the jtect aocchic way : Tees Q ; a : i
' les i ' best possible w ada Many Western | can be made to see therein the means Best Equipped
house. Give the farmer to undet-|towns have established produce ex- : . : i Firm in the Stete
Poa ue a waa ' of getting into his place strangers
stanc e s oO ontv welcome t s thie > i :
- ae eer changes at which all country produce | who have held aloof. The merchant’s Steam and Water Heating
sought after. It is well if such trips |js bought and sold, the stores hold- sales should be siven a boost as the 1 Pi
he taken before some special sales|ing an interest in the business, but|_ ie ae uk ee ee ron Fipe
a : S ees oO e¢ advertising. ae
day or merchandising event that will | not handling any of the stuff in the Rei bo aoe se Saturdays is Fittings and Brass Goods
attract attention. A better acquaint-| store. Checks are issued in exchange | },, os Gade 6 ss es Electrical and Gas Fixtures
ance is most desirable, and the mem- | for produce. These checks may be ae ie a oid fis Test Galvanized Iron Work
ory of such a visit in the country will presented at any store in the town

live long in the farmer’s mind. Some
town boosters take a band with them
to give concerts.

Sat-

urday sales days for which special ad

Scores of towns have speciai

vertising is done, special amuse-
ments provided and the whole day
made a gala one for the country vis-

interest on these
almost has become
of sale

A feature of
days,

itors.
which
that
brought
auctioneer

sales
auction
the farmers.
furnished by
us-

a custom, is the

of goods in
An
the commercial club.
ually very
days

bv

is free

Results are

good. During these sales

each store makes special offer-
at

in

attractive
the work.
Games may be provided with a band

ings of attractive goods

prices. Newspapers aid

in

concert the afternoon and_— eve
ning.

Since the agitation first started for
better seed grains, the farmer insti-
tutes or short courses conducted by
commercial clubs or a body of busi-
ness men have been productive of
much good. Programmes of espe-

cial interest are prepared for a course
of a week or more, and
professor or two from the
cultural
farmers

usually a
state agri-
Local
any particular
branch of agriculture are given plac-
es on the programmes. Prizes are of-

college is called in.

prominent in

 

and are good in trade at those stores
Tn such towns the troublesome matter
country produce is settled once
for all and in a most satisfactory way
both to farmer and merchant.

Then take the matter of rest rooms
not
nowadays

ar

there one in your town if in
our No
hould be without it. It gives a place
for i. farmers’ to rest. Serve
hot coffee and tea there. Give it free.
if you wish,

store?

Is
a town

wives

and always mention that

the rest room is the place to eat
luncheon. That is a greater factor
than is generally believed in making
things comfortable for the women
folks from the farm. It is a good
thing alawys.

In Towa there is a general mer-
chant who livens up trade on Satur-

days by offering a prize to the farmer
who comes in from the greatest dis-
This,
good-natured
he!ped his

caused
rivalry and_ has
In announcing this

tance. he jinds, has
some
sales.
plan he does not say what the prize
will be but makes it worth while
to the man coming a considerable dis-
tance to at those
Saturdays. Sometimes the prize is a
hat the man or a skirt for the
woman or a suitable present for the
children, which case the store ad-

vertisement appears on the article.

buy his store on

for

in

 

 

the it by giving it a try-
fact that it has been

has

strength of
nut. Despite the

nut to use frequently one only

 

 

 

 

 

 

  
      
     
    
  
  
   
 
 
 
 

 
 
  

 

 

 

 

 

 

 

 

 

The Weatherly Co.
18 Pearl St. Grand Rapids, Mich.

 

 

 

 

 

 

 

We ALWAYS Ship Goods

 

CLARK-WEAVER CO.

WHOLESALE HARDWARE
GRAND RAPIDS, MICHIGAN

Same Day Order is Received

 

 

 

Wholesale

10 and 12 Monroe St.

 

Foster, Stevens & Co.

Hardware

ot

31-33-35-37 Louis St.

Grand Rapids, Mich.

 

 

 

 

 

 

 

    

 

 

 

 

 

 

March 15, 1911 MICHIGAN TRADESMAN az
to consider for a moment where the Trade Journal and Credit. obtained by close study and the im s, sh . ng gs, fam
trade would drive when the mercury “Does he subscribe for or read his|terchange of ideas through the me unkets an ther purposes r :
is low, to a store where there is a : a ee 40 stion | dium of the trade journal. Commo: x a hieht surface that is cassly :n-
trade journal? is is a questio J 5
cup of steaming coffee awaiting them | .4; or distributor |senmse must convince any merchant wit rotect
which a manufacturer or distribut J
or to a store where there is not that | 4 practically any form of merchan- that if he has but little time to read| irom s Star
attractive feature held out—The| aise is accustomed to put up to the | his trade paper it would pay him
Modern Grocer. salesman who has sent in an order take more time.—American Artisa
———_-—- c r : , * . {
“Lost Art” of T —_— from the dealer. Why, it may be ask- and Hardware Record eal
os rt” of Temperin opper. : ¢ : +. > : : :
= P 8 PP ed, does the manufacturer or jobber in at- move WOF
hat the famous lost art” of tem |i, making enquiries concerning the Scere en in Favor. ; ee i hua
pering copper, said to have been pos-| .cnonsibility and reputation of a Even in costly mansions It me ek a ae
$s Zz S aw; ¢ : tak ¢ 1e place § he rdw: , d on the! ia c ¥ i ale c
sd pes ee Dig pie customer, place such importance up- xing : ieee oO gedit as Ot | panies’ hand”-—Bektimore Ames
arascans in oric days his 3 : yper floors. Less pretentious < ai esa
arascans 1 prehistoric Lys in t on the position of the trade journal upper ie FS. pr e1 i
country never existed is the claim o!]. : : ! L ings have found it useful in
i \ isan i fou. his business affairs, as to seek to : a Bank Hardw S k
ae iM yee Cit Se ee ica, whether or not Se execs OO Oe Oe nkrupt Hardware Stoc
ists oO exico City. ng | «a. thardwood is usaaliv preferred
8 : 7 i for the publication devoted to his in- irdwood 1s 1 so ' For Sale
Experiments made during the past ; ; ~1..|lower floor of the ‘ the pars
: terests? The reason is obvious. The : ie Here is a rare opportunity to secure
week show that none of the many ; ‘ can afford it. However. there ar rr A.

: ‘ “ .- |shrewd up-to-date credit man realiz- ee good business in Charlevoix. Michigan.
copper tools found in the ruined cit- h he lif 1 is : ceptions even to this rule. For house | city of 3.000 people with all modern ad-
; ¢ Ss ti anc osperity of a a For house | city of 3.000 people With all Modern ad
ies and in the graves of these dead aed t ae oe ae bili ase linoleum comes not only in soft, | Voutame The Raymond Bentley stock

- . S : a es ility ee foe gee il ieee i saat tate
tribes ever were tempered. Copper business depend upon t a mr las ety plain colors, hardwood floor of general hardware is im my hands. as

; : i , se oO N oo ee ee ’ d 3t be sold. Hf you want
ates and keile blades fouad at Atz- Of = to adapt himse  ? at Hie caiteres bet ia Mocel and _— py ee a SS

modern business methods and ideas} ~ : patterns, but in oral and |to get mto the hardware Dusimess. Here

capotzalco were discovered to be so
soft that they could be cut with a
common pocketknife. On the other
hand, Tarascan copper cutting imple-
ments from the Balsas River ruins in

Guerrero were so. hard that they
would turn the edge of a modern
knife.

Comparative analyses showed that
the blades from <Atzcapotzalco were
of precisely the same composition «as
the copper found in the the
nearby hills. Similar treatment show-
ed that the hard, apparently temper-
ed blades from Guerrero were ot pre-
cisely the same composition as the
copper in the ore from. their hills.

Then comparison of the two class-
es of ores was made, also by analysis,
and it was shown that the natural ore
of the local hills was pure and soft,
while that from Guerrero had been
alloyed by nature with nickel and co-
balt, making it almost as hard as
steel in its natural condition.

Then across the minds of the sci-
entists flashed the answer to the al-
leged copper tempering of the Mexi-
can aborigines. In some sections of
Mexico the copper was already tem-
pered for them; the cobalt and the
nickel fused with the copper when
heated in their primitive furnaces,
and the result ws a grade of alloy
which, when heated and sharpened,
gave an edge which would cut like
steel. The Indians knew nothing of
the art of tempering the metal them-
selves, and could not have removed
the cobalt and the nickel from their
ores, even had they so desired.

On the other hand, in other parts
of Mexico where the copper occur-
red practically pure, the implements
made from it were soft, and remain
so to this day, proving decisively that
the primitive Tubal Cains knew not
what ingredients to put into their
axes and knives to make them hard.
The hard axe and knife would be,
of course, infinitely superior to the
soft, and it is impossible of belief
that the Indians who built Mitla and
Palenque and the other wonderful
cities of America’s Egypt did not
know this, and would not have hard-
ened their weapons to a razor’s ca-
pacity for sharpness had they been
able so to do.—Mexican Herald.

—_—_—o-2.-2

If you want a job done, call on the
busy man. It is only the idle who
always are complaining that they can
not find time for this or that.

ore of

 

and to keep in touch with the lat-
est developments in business con
duct. The credit man realizes that
in so competitive an age as this it
is absolutely necessary that the mer
chant keep pace with his more pro-
gressive brethren in the trade, post
himself upon what they are
and be able to meet any emergency
attendant upon the changing condi-
tions in business. He realizes the im-
portance of the retail dealer ac
quainting himself witha knowledge of
his goods, becoming thoroughly vers
ed in the science of merchandising
and posting himself upon current
happenings in the trade. The credit
man knows that the business man of
to-day, to be a business man, mus*
read, and experience has taught him
that the modern trade journal—the
business man’s encyclopedia—is the
one and only agency that can sup-
ply the information and knowledge
which he insists the twentieth cen-
tury business man _ should be in
possession of. The modern credit
man has his own opinion of the mer-
chant who does not subscribe for nor
read his trade journal, and it is cer
tain that this opinion will not imure
to the reputation or sound credit of
such a merchant. It is not surpris-
ing, therefore, that the manufactur-
er’s or jobber’s salesman is question-
ed by his house as to whether a deal-
er applying for credit is a regular
subscriber to the trade journal pub-
lished in his interest.

doing

The trade journal is the one and
only means which the merchant has
of keeping abreast with progress. The
most successful business men of to-
day have attributed their advance-
ment in business to following the
suggestions and advice so freely dis-
pensed in the trade press. It is al-
most impossible to conceive of @
more forlorn spectacle than a strug-
gling dealer, toiling and slaving day
after day, absolutely out of touch
with the spirit of the times as a re-
sult of failure to associate himself
with his trade paper—the cement that
holds the business structure togeth-
er. Education nowadays is a neces-
sity of existence, and this is doubly
true of business existence, which is
beset on all sides with perplexing
problems and conditions the solu-
tions of many of which can only be

 

 

 

geometrical designs as well, and
‘mitation of the finest matti1
is easily cared
bill of expense to keep in re]

are hardwood floors. In kitchen, In

have taken the place of z

since they were put upon th

leurs

or tile
market.
feet or

Instead of covering
around the stove, they extend
over the entire floor. They are
work

wooden

less than

floor, as they never nee

scrubbing, but are easily

 

seldom or never stain, wear for years

 

much easte

we rk on all

and are
day tha a wooden floor
Even in large establishments, such

hotels and restaurants, linoleum is
being ad in the

t
ri

same

reasons in preference to we
or tile. Warm water with a little
castile or other light soap cleans limo
leum perfectly. The one care should
be that no water gets
edges or through the seams. It should
doused with water, but a lit-

tle should be put on at a time

.
not be

 

 

 

wiped up carefully. Since an
came into the market, oifcfoth
seldom heard of for floors. Occasion-
ally in some districts far remove
from modern traffic, in the homes
those who quaintly cling to the old,
no matter what the advantages of the
new, is still to be foune squar

it gayly protecting

of bright hues ind

but it 1s practi

in city stores or
makes of oilcloth are,

daily use as coverings

   

is the chance of your life. Inventories
$5,000. Must go quickly Xet at once
if interested. Information gladly given
but better come on and look things over

WILL E. HAMPTON. Trustee
Charlevoix. Michigan

 

(irand Rapids Electrotype Co.

i Lyow St., Grand Rapids, Mich.
Makers of Highest Grade Electrotypes
all modern methods. Thousands of satistied

customers is our best advertisement.
Also a complete line of Printing Machinery

Type and Printers’ Supplies.

 

 

KINGERY MFG. CO.,106-108 E. Paart $t..0cinnatt

1911 Motor Cars.

ay OUTS ar
Oaklan ing Cars, jo and 40

 

 

~l ¥ nders—$ti,coo to
$1 6oo.
rae
“tT axicabs
Closed Cars ye 2 to 48
EF p - a

Pierce Arrow Runabow

ering

 

S, 36-48-66H;
rs only—$7,3s0
We always have a few good bargains

sec cuetel e =
in secondhand cars

 

ADAMS & HART
47-49 %. Division St. Grand Rapids, Wich.

 

 

 

 

The old

 

Oaken Dt

To cherish

icket; its day
its Memory is th

Siete fi
owetin

For Prices of 1X L Windmills, Towers and Tanks,

THE PHELPS & BIGELOW WINDMILL €0.,

ica ceca ns

te ret i abt nt ints agi

write to

Kalamazoo, Mich.

 

he CoRR RE

paper igpiptmiseennntys

 

MICHIGAN TRADESMAN

March 15, 1911

 

CRANBERRY GROWING.

This Fruit Is Cultivated Only in the
United States.

Cranberries will grow and _ thrive
where no other form of vegetation
can exist, according to scientists; re-
quiring chiefly water and air for per-
fect development.

The United States is the only
country in the world that cultivates
the cranberry as an article of food,
and even then, cranberry growing is
restricted almost solely to the States
of Massachusetts, New Jersey ans
Wisconsin, and to narrow it still far-
ther, to only small sections of the re-
named. Still these
three states in normal seasons grow
in the aggregate a sufficient crop to
supply not only the wants of the
American people, but the growers are
preparing to make a systematic inva-
sion of the chief European countries,
similar to that which certain Western
apple growers pursued in establish-
ing a market for their apples in Eu-
ropean centers.

An inferior cranberry grows wild in
some parts of Europe, but is given
little attention as a food article.

Cape Cod, Massachusetts, is the
premier cranberry producing section
of the country, and always has been
In fact, the growing of cranberries
and deep sea fishing are the two
chief occupations of the people now
living in the old Pilgrim land. West-
ern New Jersey is next in importance
in production, and Wisconsin brings
up the rear.

All of the New England States
furnish more or less cranberries. In
the low lands between the hills are
many bog meadows. Many of these
will grow good cranberries, more es-
pecially if the meadow‘land is of such
a character that it can be flooded ai
the desirable season of the year.

Where there is a good gravel pit
alongside the meadow a frequent top
dressing of this is given the cran-
berry ground with good effect.

lt is a rather difficult and expen-
sive matter to try to make cranber-

spective states

ries grow in a place to which they
are not peculiarly suited. On the oth-
er hand, they may be found grow-
ing on swamp land that will produce
little else but moss and a weak va-
riety of grass. It is often said in
truth that when a piece of meadow
land is unfit for anything else it can
be made to furnish a good crop ol
cranberries.

It was only about seventy years
ago that cranberries were grown in
quantities and offered for sale in the
Eastern markets, so that the festive
turkey has not always enjoyed the
boon companionship of this ruddy
delicacy, even in New England.

Cranberries grow only upon moist,
alluvial muck being
the best. This land must be so situ-
ated that it can be flooded promptly,
for two purposes—first, to ward off
insect pests, of which there are sev-
eral, that damage the growing crop;
and, sceond, to thwart killing frost
in the fall when the berries are ma-
turing. The plant flowers in June
and is ready for picking from early
in September to October 15.

The crop is not always a reliable

soil, sand and

 

one, but in recent years through the
application of more scientific meth-

ods of cultivation, it is
yearly more so.

becoming

Many people are under the impres-
sion that the cranberry grows mostly
in stagnant swamps or bogs. It does
grow in bog, but the berry thrives
with the moisture near the top of
the soi] and circulating very freely
through the ground. Worms are the
greatest enemies of the cranberry,

and there are several varieties of
them.
Size and color are the chief re-

quirements of the market handlers of
this delicious berry. Light-colored
berries never sell as well as those of
a deep red color, although they may
actually be as ripe. One particu-
lar Eastern variety is cream-colored,
but the supply is so limited and the
quality so good that it seldom reach-
es the open market. But color and
size, as said before, play the most
important part with the trade, both
wholesale and retail. Fine, showy
berries always bring top-notch prices.

Experts, however, say that the me-
dium sized, uniformly colored fruit is
best both in flavor and quality, while
the smaller sizes are generally the
best keeper and the most. solid.

In marketing the berries in the best
condition much care is needed both
in the picking and packing, as cran-
berries will not stand very much
handling, in fact, very little, before
they begin to decay. Cranberries can
be stored like apples, at about the
same temperature, but will not stand
freezing. They also should not be
kept near a stove, or any other form
of heat in the grocery store, neither
should they be left in the sunlight, as
in each instance they fast begin to
show signs of deterioration.

There are several varieties of cran-
berries, even in shape, but they do
not vary radically in quality in any
given section, provided proper culti-
vation is adopted. Probably the three
best known standard varieties are the
Early Black in Massachusetts, which
ripens about September 1, and is a
fairly good keeper. The Early Red,
also a standard, and the Howe, a late
berry, and more largely grown than
any other.

Cranberries are usually shipped in
special size barrels, holding 100
quarts, but many markets prefer the
‘ruit skipped in holding a
bushel.

Owing to the new methods that
are now being adopted wherever
cranberries are grown on anything
like an extensive scale, the old-time
methods of picking, cleaning and
packing are fast becoming obsolete,
and devices and machines now sup-
plant the former berry pickers, es-
pecially the females, and
scenes at picking time are fading
away in the East. The Indians in
Wisconsin are yet depended upon
for most of the labor in this respect,
but they also in time will be super-
seded by mechanical appliances.

Many grocers do not give the at-
tention to cranberries that they
should, for as a matter of fact, dur-
ing the fall and winter season, this
berry is the poor people’s sauce, so

boxes

old-time

 

to speak, and if intelligently bought
and handled is a good profit produc-
er for the grocer. It is not pleasing,
however, to go into many groceries
and notice the wholly careless man-
ner in which this fruit is handled,
and often mixed up with the common-
est of vegetables, for it should be dis-
tinctly understood, as previously stat-
ed, that the cranberry will not stand
rough usage and should be both han-
died and displayed intelligently, and
given proper attention to insure its
attractiveness to prospective custom-
ers.

Then again, it is not among the
improbabilities that before long there
will be offered to the public a new
article in the cranberry line in the
shape of an evaporated product, des-
tined to compete with the apple
peach and apricot for a share of the
people’s favor.

—_—_~.~--s—___
Every Transaction a Trial Balance.

To know that the day’s work is
done when the store is closed for the
day is a sort of Arcadia for the mer-
chant—a new era of vast content that
so many are already realizing.

The loss in retail business is
brought about largely by trying to
remember those things that old
methods of book-keeping did not sup-
ply—so that the month-end was a
compilation of the tag-ends of what-
ever could be recalled.

This loose way of transacting busi-
ness is being dissipated by the mod-
ern method that eliminates all books
—makes trial balances a thing of the
past—that gives a perfect check on
every credit account—and that looks
after all charges and credits properly
andat the time they occur.

‘The secret is found in the huge
success of the American Case & Reg-
ister Co., of Salem, Ohio, which in-
augurated a gystem for merchants
some years ago that has spread all
over the continent. It is based on a
single writing—so that the tabulation
of the bill of goods bought is a check
on every feature of the transaction.
Filed away in order these records
give a complete history of every cus-
tomer. It is a sort of home method
of Dun and Bradstreet reports on
small buyers. It shows what goods
were purchased—how much was paid,
how much was charged—and the ex-
act time of every transaction.

Every C. O. D. is under a perfect
checking system. The desirability of
every rcedit customer is seen at a
glance. When a patron comes in to
make a payment there are no books

 

to consult. There is no time wasted
in disputes. There is nothing carried
over until the next day—no lying

awake nights trying to remember.

If the store should burn to-night
the fire insurance adjusters would
have a complete record to consult.
Nobody would be able to disclaim
statements because the original rec-
ords would be on hand.

The average merchant errs by try-
ing to force his memory, and the
memory of his clerks, when their
minds should be free to think about
the live details of the business.

So satisfactory have been the re-

 

sults, every merchant who has install-

ed this system endorses it as the
best investment he ever made—as an
investment that pays continuous re-
turns in money and time saved and
in relief from worry and the dreaded
end of the month with its additional
labors.

———_—_2-2
Campaign of Education.
Traverse City, March 13—A_ cami-
paign of education has been con-
ducted in Western Michigan during
the winter by the Western Michigan
Development Bureau. The represen-
tatives of the Bureau have been go-
ing from county to county and hold-
ing meetings to get the people of the
different communities to appreciate

the opportunities that are theirs.
The purpose of these gatherings
is to stimulate the rural population
into activity so that the individuals
will put in their best licks the com-
ing summer that the day of general
prosperity in Michigan may be has-
tened. The speakers at these meet-
ings have been doing more than
preach optimism, they have been giv
ing valuable instructions as regards
the producing of better crops, and
urging the adoption of the most
improved methods for farm and

orchard.

Already meetings have been held
in Mason, Manistee, Leelanau, Ben-
zie and Charlevoix counties. The

plan is to reach the other counties
before the beginning of the spring
farm work.

This is the year, to a certain ex-
tent, that will decide the future. if
the Western Michigan farmers and
fruit growers do what is expected of
them the region will get a reputa-
tion that will insure the realization
of its greatest ambition. Fruit grow-
ing is the most attractive of the ag-
ricultural industries, and the Western
Michigan country proposes to be the
orchard land of the central part o!
the American Continent. It has the
climate, the soil and the — strategic
location; all that it needs to realize
its dreams are a few thousand of
energetic and progressive men and
women.

a
Coffee Advertising.

There are many ways of advertis-
ing coffee. Some grocers use the
newspapers, some demonstrate it at
their stores and others send out sam-
ples every so often or have their de-
livery men leave samples when deliv-
ering goods. All these ways are
good, but more direct results can be
obtained from demonstrating than in
any other way—that is, if it is well
advertised in the newspapers so that
people will come to the store.

In demonstrating have a large sign
near where the coffee is served call-
ing the attention of the customer to
the grade of coffee that is being
demonstrated. It is also essential to

have good cream and some one who
understands how to make good cof-
fee. Too many times when samples
are given to customers the coffee is
spoiled in the making and the result
is they do not think it any better
than what they have been using.

 

aie.

i

 

 

 

 

Mareh 15, 1911 MICHIGAN TRADESMAN 33

 

 

Wood Engraving

Is Fast Coming
Into Its Own Again

URING the rapid development of the Zinc Etch-
ing and the Halftone Cuts it looked as if Wood
Engraving would soon be a lost art, but time has
- proven that no mechanical process will ever take the
place of the HAND ENGRAVED WOOD CUTS for
certain classes of illustrations.

J — We Are the Oldest
Wood Engravers in |
Grand Rapids |

WE do all kinds of high-class engraving, including
our Special process of making cuts direct from |
such articles as brass trimmings, wooden knobs, etc.
This process not only saves the expense of drawings
but makes an exact reproduction, which cannot be
obtained from drawings.

ASK FOR PRICES AND SAMPLES

 

 

 

 

 

Tradesman Company |
Engravers and Printers 3 Grand Rapids, Michigan |

 

 

 

 

 

 

 

 

 

 

 

 

 

MICHIGAN

TRADESMAN

March 15, 1911

 

 

 

 

POereTeeernste oa )\

 

 

 

 

 

 

Commercial Traveler — Methods cf
the Old and the New.

The traveling

the

salesman of this

quarter of eentury is a keen.

live proposition, full of information
He stands for mon-
and The more
one’s mind is stored with matters and
information

that is of value.
ev, brains energy.

outside of his business
the greater value he is to his own
In the travel
ing salesman this is especially true:
his knowledge of life and human na-
ture are a great asset to him in his
selling capacity and of
to merchants in
with a real wire. The
study of mankind is man,
implies the necessity of

business. case of the

equal value

keeping in touch
live greatest
and thi

coming i

contact with men at all times and
under all conditions. A great many
merchants would do well to ask

the
“is st meht for a dealer to

themselves question — seriously,
get os-
tensibly busy when a traveling sales-

enters his cai
show that he is actually busy?” The
merchant who does not give a cour
teous and alert attention to the sales
man is standing in his own light, 1s

man door unless he

shutting out deliberately business in-
formation that value to
him, is saving to the outside world
that he

will be of

does not care to keep im

progress. If the
represented by the salesman did not

touch with house

know him to be bright, energetic.
alert, and a money-making proposi-
tion, they would not send him out.
One should not, however, be talked
into placing an order for an arti-
cle. If the thing looks good, rely
upon innate judgment enough to

take a chance on it, and if one does
not believe it will be a seller, know
when to “No.” One
have to buy seven thousand dollars’
worth of anything.
worth

say

Try seven cents’
or seven dollars’ worth and
see how the plan works out. A va-
riety of stock draws trade, and one’s
floor should be kept
goods
trade.

The

1
rm ff

for new
with which to tempt critical

free

tendency of the time seems
e to land the old at the ex-
pense of the It is only: fair

new.
to consider the plea of the younger
man. After all, it is quality which

counts, and when that is of high
grade and linked with that tremen-
dously strong factor—enthusiasm—

even valuable experience must some-
step aside. It is wise for the
heads of firms to remember -that al-
though they may wish to save time

times

by engaging an experienced man to

 

|

‘youthful and representing a

makes less certain his success for

them. If his habits are set and not
in line with the policy of the mana-
gers it is difficult for him to change;
and as a man adds to his years it is
human nature to idealize old ways
at the expense of new. The younger
man wastes no time, but is all agog
to make a good record on his new
sheet. When a retailer glances at the
card of a commercial man handed to
him he usually wishes to take more
than a glance at the traveler before
granting an interview. Should he be
well-
know firm, he inter-

may get the

|view for the sake of his house only,
_or perhaps because the retailer wish-
/es to make enquiry about some older

‘representative whom he
'with and respects.

ihe needs to exercise all the

has. dealt
Such an interview
calls for great tact on the part of
the new man. If the buyer has years
of experience himself he may uncon-

sciously resent the idea of dealing
with a younger man whom he feels
he can himself instruct. An older

salesman, on the contrary, may gain
his desired interview and score his
points because his presence and dig
nity of manner demand a courteous
acknowledgment, even although he is
a stranger. When the new recruit
gains a first hearing, if he has a lack
of commercial training or experience,
natura!
or developed tact that he can muster

'to ingratiate himself with the older

| business

| feel.

man. Sometimes his very
youthfulness makes it incumbent on
him to show a modesty he may not

Assurance demonstrated in a

|crude way may lose his game, while
|the polished self-assertion of the ex-
|perienced man may win his.

does not |
|experience, his way of attacking
|problem is the important thing. lf

/is anxious to

Although the young man has no
the

his first steps are wavering he may
have many a tumble, but the bruises
will educate him for his task if he
learn, and he may

/quickly leave behind the older man
'who does not always put into prac-

itice the

knowledge he has gained.

|The man of experience too often has
|a fixed method that he carries out in

‘all circumstances.
|younger man may

}

It is here that the
find his. best

|chance and be ready to show his firm
‘that he can avail himself of any new

| him,
| customer

points of view that are presented to
and do it cheerfully. If the
is made to feel this infu-
sion of new blood it may put him in-
to a sympathetic attitude if he be-

\longs to the new school himself, for
push either a new cr an old line, often | such a man likes to be brought into
the very experience of the older man itouch with latest developments in

his particular field. If the standing
of the firm is high the problem set
the young traveler is less puzzling
This point, however, hardly cuts the
figure now that it did in the past.
Competition is so that the
newest firms are frequently given as
respectful a hearing as the old. But
because a firm, either young or old,
decides to cut down expenses. by
sending out younger men, the young

strong

men themselves can not be blamed
for lack of years of experience, and
oftentimes their enthusiasm and
willingness to go more than _half-
way is a large asset for all con-
cerned.

This is the day of the young man;
there is no doubt of that, but the
truth has perhaps been applied in a
too liberal way in many instances.
Certainly the modern method of cov-
ering Icng distances with lightning
speed; the rapid development of new
policies, and the need of the utmost
adaptability to new combinations, are
best suited to the vigor of the young
man. The older man is accustomed
to more comfortable and _ leisurely
methods. While he is thinking a thing
over and laying his plans the young
man will have made a_ dash
brought the whole thing to
max.

and
a chi

Although older retailers may pre-
fer to continue their dealings with
the travelers they have known for
years, it must be remembered that
their Gwn ranks are thinning con-
stantly, and that their sons or their
business successors will doubtless
prefer to start with the next gener-
ation of travelers themselves. Natur-
ally such retailers like to feel that
they are cutting their own = swath.
They have no mind to be treated
like schoolboys and instructed as t
what they shall do or shall not do
by weathered “knights of the road.”
They feel ready to take their own
particular bull by the horns, and
when there come along young com-
mercial missionaries in the glistening
armour of some school of salesman-
ship they are given a warm welcome.
This new brotherhood may hand out
much information, but it is sugar-
coated, and it is not rammed dowii
the dealers’ throats, as in the old
way. The very fact that sellers of
goods are expected to be well in-
formed as to the quality and techni-
cal construction of the products they
represent makes it better for them
to be not too wise in dealing with
customers who have opportunities to
study their business and often appre-
ciate a friendly comparing of notes.
There is now a tendency on the part
of able and well-informed young men
with retail experience to take up
travel on the road, and they prove
good material for the purpose, often
making better salesmen than the re-
cruits who come out of the office or
factory.

+++
Salesman’s Decalogue.

At a recent salesmen’s lumber con-
vention in Chicago Sam D. Dare,
Ohio representative of E. B. Foss &
Co., circulated the following “Ten
Commandments for Lumber Sales-

 

 

men,” compiled by J. P. Bartelle,
Secretary and Treasurer of the Ohio

Lumber, Sash & Door Salesmen’s
Association:

1. Thou shait have but one
“line,” for it is written thou canst

not serve two masters with profit to
thyself. |

2. Thou shalt not take the name
of thy competitor nor his house in
vain. If thou canst not speak good
of him unburden thyself in silence.

3. Remember to keep holy thy
calling and set not an evil example to
thy brethren, that the standard of thy
crafthood may be higher because thou
art in it. i

4. Honor thy house and thy cus-
tomer that thou mayst be long on
the road and the good will of both
may follow thee.

5. Thou shalt not “knock,” neith
er shalt thou
evil design.

6. Thou shalt measure thy con-
duct as thou wouldst thy lumber—

carry a hammer with

with a rule—yea, even with the
Golden Rule.

7. Thou shalt give to everyone
full measure and honest count that

all may know that from thee shail
they receive a square deal.
8. Thou shalt not deal harshly

with thy brothers’ faults nor expose
his weaknesses, but by precept and
example help thou him to mend his
ways that the sunlight of charity and
fraternity may brighten the land.

9. Thou’ shalt not covet thy
brother’s orders.
10. Vhou shalt not covet thy

brother’s job, but hustle thou all the
harder that thy house may receive
even its full share of business and
thy boss be able to say to. thee,
“Well done, good and faithful serv-
ant; thou hast been faithful in many
things; take thou now one on us.’”’

Hotel Cody

Grand Rapids, Mich.
A. B. GARDNER, Mgr..

 

 

 

Many improvements have been made
in this popular hotel. Hot and cold
water have been put in al! the rooms.

Twenty new rooms have been added,
many with private bath.

The lobby has been enlarged and
beautified, and the dining room moved
to the ground floor.

The rates remain the same—$2.00
$2.50 and $3.00. American plan.

All meals 50c.

 

 

 

It may be a little out of
your way to

Hotel Livingston
Grand Rapids, Mich.

but we went a little out of
our way to make our Sun-
day dinners the meals “par
excellence.”

 

 

 

 

ncaa

 

 

ncaa

 

March 15, 1911

MICHIGAN TRADESMAN

 

A GREEN RIBBON BRIDE.

Concerning a Clerk’s Loyalty To the
“Auld Sod.”

Written for the Tradesman.

Maggie Considine presided at the
ribbon counter at Cromwell’s. She
was a clear-eyed, wholesome girl of
20, with brick-red hair and a nose
which seemed to be turning up at the
end in order to inspect the freckles
which adorned it. Maggie’s face
would have looked lonsesome without
the freckles.

Last St. Patrick’s day Maggie en-
tered the store with her chin high in
the air. Mike, the foreman of the
gas-house gang, and one of the boys
who could carry his own precinct,
had walked to the store with her
and she had tied a fair green ribbon
in the top button-hole of his coat.
Mike had twenty men under him, and
was getting money enough every Sat-
urday night to run a six-room flat
with luxury and a free hand, but
never the word of helping him care
for it had he said to Maggie.

On occasion Mike took Maggie
out to a ten-twent’-thirt’ perform

ance, and sometimes there was a
lunch at Bert’s after the last act, but
the lad was slow in giving the rib-
bon clerk his promise, much to the
grief of the girl. Mame, the clerk
at the next counter, knew how mat-
ters stood and advised Maggie to be
very firm with Mike.

“THe’s a jewel,’ Mame used to say,
“and you have him snared, only he
does not know it. He’d let you walk
on him in the wet street to keep the
soles of your boots dry, and here
you're leaving him free to be roped
by Kate Scannon!’
her head when
unloaded this advice
on her, and wondered what she could
do to give Mike the necessary cour-
age. But to Mame

“And what would I be doing with
a man? Tell me that! Me
widow mother to
to do it! Faith, an’ Kate may have
him if she wants him.”

Maggie tossed

Mame sort of

she would say:

with a

care fr, and able

Then Mame wovld laugh ands go
back to her own counter and wish
she had the same chance at a fine,

up-standing man like Mike Clancy!
The ribbon counter was speckled
with green that morning when Mag-
sie got through with it. Mame
that it looked like the seventeenth oi
Ireland, all right, and Maggie smil
ed and fastened a

said

great. bow of
green on her own waist.

“Mind Clay Emmett when you do
the likes of that,’ Mame
seeing what Maggie was doing. “He's
Orange.”

warned.

“More shame to him,’ said Mag-
gie.
Presently Clay Emmett, the floor-

walker, passed by and saw the loy-
alty to the auld
Maggie’s department. He walked on
to the end of the store to formu-
late some wicked remark and stopped
when he came back.

“You're Irish!” he snarled.

“Praise be!” said Maggie.

Emmett frowned and disarranged
the green ribbons the girl had placed

sod displayed in

on her case, poking them about with
his finger.

“Well,” he said, “youre not at
Dennybrook fair now. Put up this
green stuff and take that emblem of
St. Patrick off your waist.”

in the idea which she believed to be
in his breast.

in’ his acquaintance,” said Mike, and
went out to linger im front of the
Maggie put her knuckles on the | Store.

counter and faced the floorwalker
with all her Irish spirit showing in
her angty eyes.

along, her face troubled, her
shifting away from Mike's like the
eyes of a disgraced woman.

“ls #
Mike.

eves

 

 

“Do it now!” ordered Emmett, and

walked on. trouble in?” asked

youre
you re

“I told you!” said Mame.
“The cheek of him!” cried Maggie.| Then Maggie told him, flamimg red
“Hie’s your meal ticket,” said | at mention of the insult to the gree
Mame. “Take ’em down before he| emblem of the auld sod. Mike consid
|

turns to come back this way.”
“An’ him with the name of Robert |ets, his eyes fixed
Emmett!” whispered Maggie. “A! “H
beast like that with an Irish name!” |e
“He’s coming!” Mame cried.
“T wish the floor would break with |
him!” was Maggie’s response. |
she made no
green ribbons.
Thea, mm 4

ered, his hands im his trousers pock-

~ ot | _
on the skyline

@

ve you been home to yr moth
e >

move to conceal the

moment, Emmett w:
back, standing with an ugly face
fore her counter, frowning at her.

“Clear out this Irish business!” |
erdered. “If an Orangeman shoul
come in here and see this he'd hav
a fit, and the store would be boy-|¥
cotted by all the Orange lodges of
the town. Cut it

Maggie’s knuckles

counter again.

”
out.

were n

 

 
  

 

 

 

 

“You, hear no Irish word against|to be pard
it,” she said, “when I put out orange |the store until Emmett came out tor
ribbons on the 12th of July, the an | lunch The tw ven walked down
niversary of the battle of the Boyne.” | the street together Mike swinging h
“Don’t argue!” warned Emmett great fists and talkimg rapred
“T'll not take ‘em down, then!’|mett was easy m his mind cr he w
cried Maggie, forgetting that there | dependmg on the pe f
was no money in her thin purse and| Government to send thts narch
that the rent was due the next week.) about his busmess
‘I'll not take them down, bad lIuck| power of the Government seemed
to you.” be on 2 vacation that da r
“Then,” said the floorwalker, “you|ey, the officer om that beat z
can go and report to the Manager. jim his slee when
You're discharged.’ ge an 7 an
Maggie turned white, but her eyes | rection wit winging fT "
blazed the air. his eve n wT
*“An’ you, she cried, “with the name | who were shootimg cr
of a man that died for freedom! Yc Wh Wik r ¢
stole the name of Emmett, so you| Maggie hits lar was off f ther
did, f'r it’s not yours by right x scrat
birth. I'll co on out to the Manager, | sides, he had the knuckle € es crate
and tell him the Orangeman you are,| hand wrap rn whit van
and if you look at me again, or cot Ayief Also he voxthime :
within me reach [ll spoil your face | and was r n
fr you!” V hatever
As may be inferred from this out- | demanded Maeg
break, Maggie’s anger was past all | had an are
bounds. She went to the Manager| Mike rep
and then to the Cashier, and whet You never
she passed her old counter t was | tr 7 tk <
a black-haired girl who almost shr r
a Greek grinning at her. Frve that
after she left the store Mike Clancy "Not at a ; Vi
came in and saw the slen ark
face at the ribbon counter. Then theater. and they took fmm Some
Mame told him about Maggie's de-|a green ambuia ww the driver
fense of the day and of her going| green on hts at, and on
down to defeat because the floorwalk-| the smoke that came out te mia
er represented a bloated corporation|chime was 4 Deattifwl green
with no love for the auld sod im tts h, Mike’” cried Maggie
make-up. youll be arreste
“Show him to me!” ‘Let be,” explained Mike
Mame thought Mike looked as if he | have him pinched the mornmmg iw
wanted to make the acquaintance of | policemen, Doherty an Wiaien :
Emmett for a specific purpose and | him attack a 2 the
}pointed him out. ed to them fo protect me 5efore
“'Tis a big body of 2 man he its,” |pasted hrm one They'll swear tot

“I'm thinking wid pleasure of form- |

While he stood there Maggie came |

 

i
she said, by way of encouraging Mike| “Oh, Mike!” said Maggie, joyfully

‘T’m glad yow didn’t Segiz it.”
Mike, “an

"ve the license and the

‘Sure not,” sard

fat, and wel

t
zo to the house of the priest.”
ind se Magwate was a greem mbb«
ride awidl a2 Dapp ne
Sifred BR. Tozer

eee
BEWARE OF IMITATION
. the consumer ts reveated!y

 

se se : Fes +e Ses “
ETT¢ *Tita ors - 2

 

needa tre * tee 2 oe
rm r an i +h re oe .
a merhina ice . " . is
r — Ww a ~~ a
we fon +t v . aan
. ce 5 rye .
- t - whe ~ —~ mos
- * the charm ¢ - atte
“ “es « i i
eau 6 wrene@trterisic " - i
e + »* wet +
wt + —
- rar - -
w r
. ” - -
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rrtant
oxcele? eattie
rere gpen ct orck “
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oe + err —
. - - -
-
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- ” ~ mer * -
, > roe ¥
» - — ~ - ae
whet ~ -
-

 

 

The Western Sales Co.
9% Randoigh Sc. Room 19
Chaeage.

Late Repgors:

Sold ont enticeivw 4A. W
on, Ws

Sestef cast atrtirete

organ. Ws

Feeeg Steck. Wane-

Pate ae tree tite

Heid Reduction Jaies For
Boetwart. Everett 4 Waits
Surties & Warrer “o j
troese Lwermes “ee
Thee 4. Cartes

aterm Wiet
Wotisen, B=

Pytage FF x

oma Wet

.

Wire Term Wreice os

 

 

MICHIGAN TRADESMAN

March 15, 1911

 

 

 

 

<=

 

 

    
 

     

i
a nen

DRUGS “”DRUGGISTS SUNDRIES

—

ee '
\3

 

 

Michigan Board of Pharmacy.
President—Wm. A. Dohany, Detroit.
Secretary—Ed. J, Rodgers. Port Huron.
Treasurer—John J. Campbell. Pigeon.
Other Members—Will E. Collins, Qwos-

so: John D. Muir, Grand Rapids.

Next Meeting—Grand Rapids. Nov. 15
16 and 17.
Michigan Retail Druggists’ Association.

President—C, A. Bugbee. Traverse Citv.

First Vice-President—Fred Brundage:
Muskegon.

Second Vice-President—C. H, Jongejan:
Grand Rapids.

Secretary—H. R. McDonald. Traverse
City.
Treasurer—Henry Riechel. Grand Rap-
ids.
Executive Committee—W. CC. Kirch-
gessner,. Grand Rapids; R. A. Abbott

Muskegon: D. D. Alton. Fremont; S. T
Collins, Hart; Geo, L. Davis, Hamilton.
Michigan State Pharmaceutical Associa-
tion.

President-—FE. E. Calkins. Ann Arbor.
First Vice-President—F. C. Cahow,
Reading,

Secord Vice-President--W. A. Hyslop.

Bovne City.
Secretarv—-M. H. Goodale, Battle Creek.
Treasurer—Willis Leisenring, Pontiac.
Next Mecting—Rattle Creek,

Grand Rapids Druq Club.
President—-Wm. C. Kirchgessner.
Vice-President—O. A. Fanckboner.
Secretarv—Wm. H. Tibbs,
Treasurer—Rolland Clark.

Executive Committee—Wm. Quigley.
Chairman: Henrv Riechel. Theron Forbes.

Some Facts About Insect Powder.
The insect powder of commerce is
the powdered flowers of chrysanthe-

mum, usually either C. conerariaefo-

lium or C. roseum. These plants
are native to the Balkan and Cau-
casian countries and are now culti-

vated on a commercial scale in Cali-
fornia and elsewhere. Insect powder
appears on the market as Pyrethrum,
Dalmatian and Persian insect powder.
The use of the name Pyrethrum for
this drug is both incorrect and con-
fusing, Pyrethrum, U. S.
different plant which is used for me-
dicinal The

properties

P., being a

purposes solely. only
plants whose insecticidal
have been so far investigated are
chrysanthemum, its near allies, and
a few others.

The insecticidal value of Chrysan
themum Flores ranks high. Our re-
cent experiments have made it cer-
tain that when the powder is brought
into contact with
to most kinds.

fatal
How this action is
produced has been largely a matter
of conjecture.

insects it is

3eyond stating that
the action is not the generally  ac-
cepted one of clogging the spiracles
we are not at present prepared to
go. On certain insects the powder
or an extract of the same is effective
when

used as a fumigant, proving a

most efficient method of combating
the dreaded disease carriers, mosqui-
toes. Used in this way the action is
apparently through the respiratory
the motor nerves, for its
action is most peculiar, throwing the

insects into violent convulsions which

system On

continue for hours before they suc-

cumb, The theory that insects are

 

 

poisoned by eating the powder has
been completely exploded by our ex-
tensive series of experiments.

Different views have been advanc-
to the nature of the active
principle of Chrysanthemum Flores,
it having been variously claimed to
be a volatile oil, a resin and an alka-
loid. The determination of this point
falls within the domain of the chem-
ist rather than that of the entomolo-
gist. What is of more practical im-
portance in manufacturing  insecti-
cides is that this active principle may

ed as

be extracted by alcohol,
ether

have

acetone.
fact we
by numerous tests on
the -insects by methods of

other solvents, a

proved

and

various

application, all of which gave corrob- |

orative results.
principle of Chrysanthemum Flores,
Chrysanthol.

The yield of extractive matter is
being used as a measure of the po-
tency of insect powder, but whether
it can be relied upon is open to ques-
tion.
ments

We conclude from our experi-
that it can Greater or
less quantities of leaves and stalks of
the plant are ground in with the flow-
ers.

not.

These also yield an extractive,
with the difference, however, that it
has not the same prop-
erties. On this account false values
are inevitable, and no two samples of
insect powder found on the market
yielding the same amount of extrac-
tive would probably show the same
insecticidal value.

insecticidal

We therefore sug-

gest that the insect-killing method
which has long been used in our
laboratories for standardizing Kreso

Dip might well be used in conjune-
tion with the chemical assay, and we
have so adopted it to great advan-
tage. In short, our method
tutes a real physiological test on the

consti-

insects themselves and gives a means
of standardizing
uniform strength.

such products to a
Of course we know that certain
adulterations of the powder can be
detected under the microscope, but
not the difference between blown and
unopened blossosms. Yet it is posi-
tively asserted that this also means
a material difference in insecticidal
strength, a point we have in mind for
further Without  dis-
counting the value of microscopical
examination in general the same de-
pendence can not be placed on it as
on the chemical and_ physiological
tests in determining the activity of
these products. Moreover, the method
requires special knowledge and expert
technique to apply and takes time
which can ill be spared for the pur-
pose. The claims that insect powder

investigation.

 

We name this active |

deteriorates with long standing - are
not substantiated.

Chrysanthemum flowers were first
used as a remedy in Southeastern
Asia, where fleas are a plague and
where the plant grows wild. Thence
the remedy was introduced into Eu-
rope by travelers at the beginning of
the last century; it is therefore one
of the oldest and best known in use
to-day against household insects. It
has always been a favorite remedy as
it is easily applied and safe to use
around the house and on the person,
whereas the use of poisonous prepa-
rations is not advisable.

Powdered Chrysanthemum flowers
make an efficient insecticide by all
methods of application. The method
of applying it, however, requires to
be varied to hit the different insects.

The most practical part of our
work has been to determine the rel-
ative effectiveness of the powder and
fumes on the different insects, the
quantities required, the best method
for making the applications and that
the active principle resides in the ex-
tract. Lastly, and of importance to
the druggist, it has been our purpose
to devise a method whereby a uni-
form product can be marketed. All
of these things will lead to the wider
use of this cheap, safe and efficient

|insecticide, and enhance the value of

 

standardized preparations to both
druggist and consumer—F. B. Lowe
in Bulletin of Pharmacy.
ee
Poisonous By the Side of the Non-
Poisonous.

Ever since I have been working in
a drug store there is one custem that
I have disliked. It is the habit of
putting a poisonous drug by the side
of a non-poisonous one of nearly the
same name, like calomel and corro-
sive sublimate, or paregoric and lau-
danum. Calomel goes by the name
of hydrargyri chloridum mite, and
corrosive sublimate, a very deadly
poison, by the name of hydrargyri
chloridum corrosivium. Paregoric is
called tinctura opti camph., while lau-
danum is tinctura  opil.
These bottles are placed side by side.
Since

known as
IT have stated how our bottles
stand, I may proceed to tell you of
my mistake:

For nearly a week I had been stay-
ing up late at night either working

or going to parties. One afternoon
I was sitting abcut the store very
sleepy when a pretty. girl, Katie

Jones, the girl that I had been court-
ing at the parties, brought in a pre-
scription from Dr. Bonner and asked
me to fill it.

I teok the prescription, which call-
ed for five grains of calomel and five
of soda. Not thinking much about
what I was doing, I went hehind the
counter, got a bottle which I thought
was out five
grains with which I mixed five grains

of soda.

calomel, and measured
This TI divided into pow-
ders and wrote the directions: “One
powder to be taken at 6, 7 and 8 to-
night.” I wrapped them up and hand-
ed the package to Katie.

After I gave the package to her
she talked a little about the party,
then left for home. In about an

hour Dr. Bonner, my boss, came in

 

and- asked me-.whether I_had fixed
the prescription he sent me by Katie.
I told him that I had. Then he walk-
ed behind the prescription counter,
but came back in a hurry with a bot-
tle in his hand.

“Have you been selling corrosive
sublimate to anybody?” he asked.

“No,” I replied.

Then he asked, “What have you
been doing with this bottle?” I look-
ed at the bottle and realized that in-
stead of calomel I had put in five
grains of the deadly poison, corrosive
sublimate, in the powders.

T did not

ner.

say a word to Dr. Bon-
IT just glanced at the clock, see-
ing that it was five minutes to 6, and
jumped on my bicycle. Mrs. Jones,
Katie’s mother, lived about a mile out
of town. I was determined to get to
her house before 6 o’clock and pre
vent Katie from taking the medti-
cine. I pedaled with all my might,
but it seemed to me that my wheci
would only creep along.

least
half an hour I came in sight of Mrs.
Jones’ house. I did not take my eyes
off it, but pedaled harder than ever
The I knew I heard a
crash, and my wheel dashed into
stump, throwing me over the handle
bars. I did not stop to see if my
wheel was broken, but jumped up and
ran on to the house as hard as I
could. I rushed up the steps and
nearly knocked the door down before
anybody could open it. After a few
seconds Mrs. Jones opened the door
and started to say something, but be-

After what seetned to me at

first thing

fore she could open her mouth | hol!-
loed: “Has Katie taken her
cine yet?”

medi-

She told me that Katie had not tak-
en it, but was going to do so in a few
minutes. Then I knew that I must
cover up my mistake or I would lose
my job and our store would lose a
great deal of trade.

I checked myself and tried to act
cool. I told her to tell Katie thai
Dr. Bonner had requested her not to
take that that he
cided to change it and give her an-
other kind.

Mrs. Jones asked me why I had
I told her that
Dr. Bonner had bet me a pound of
candy I could not get there in time
to keep Katie from taking the medi-
cine. She laughed at this, and told
me that I would have to give her and
Katie half of the candy.

I asked her to give me the pow-
ders, and after I got them I started
on back to the store. When I reach-
ed my bicycle I found that it was not
injured the least bit. I got on it
and rode on back to town.

After telling Dr. Bonner how I had
stopped the medicine from being tak-
en, and how I covered up my mis-
take, he did not get very mad but
said that it would teach me a les-
son in the future, and I can truth-
fully say that it did. As long as |

medicine, had de-

been in such a hurry.

live I may make other mistakes in a
drug store, but I will never mistak-
the poisonous corrosive sublimate for
the common household drug, calomei.
—Sam’l L. McDowell in Bulletin of
Pharmacy,

 

 

 

=<

io Rea.

Hho Ase

Citronella

March 15, 1911

MICHIGAN TRADESMAS

 

 

WHOLESALE DRUG PRICE CURRENT

 

 

Acidum
Aceticum ......- 6
Benzoicum, Ger.. 0@
BOTaCle «oe este @
Carpoiicum. ....-- 16@
CYiCete oo esse 45@
Hydrochlor ..... 3@
Tercrocims = ......- 8@
Oxalicum ....... H4@
Phosphorium, dil. @
Salicylicum ..... 44@
Sulphuricum -- 1%@
TARWICHHH <..-..- 73@
Tartaricum ..... 38@

Ammonia
Aqua, 18 deg, ... 4@
Aqua, 20 deg. ... 6@
Carponas 4.2.4... 13@
Chicridum ...... W@

Aniline
SAC (obese ul keee 2 0@2
Brown ene cs 80@1
nee .......:. ,... 46a)
Venow . ...5.5.-4. 2 50@3

Baccae
CHUODAE . 254-2. 6-2 79@
Jupmpers =. ...- 23. 6@
Xanthoxylum ...1 00@1

Balsamum
Copan ....2.... 60@
Pere 66... .5.... 04 2 00@2
Terabin, Canad.. 70@
Toran .osc5ds.. 0@

Cortex
Abies, Canadian..
CG ase
Cinchona Flava
Buonymus atro..
Myrica Cerifera..
Prunus Virgini
Quillaia, gr’d. ...
Sassafras, po 30
tags § ...42--.--.

Extractum
Glycyrrhiza, Gla. 24@
Glycyrrhiza, po .. 28@
Higematox .....- 1@
Haematox, Is... 13@
Haematox, %s 14@
Haematox, %s 16@

Ferru
Carbonate Precip.
Citrate and Quina 2
Citrate Soluble ..
Ferrocyanidum 9
Solut. Chloride
Sulphate, com’
Sulphate, com'l, by
bbl, per cwt.
Sulphate, pure
Flora
APUICH 454 - seo es 20@
AntnOCINe (| 24645 50@
Matricaria ¢..... 39@
Folia
Barosma ....... 1 75@2
Cassia <Acutifol,
Tinnevelly .. 15@
Cassia, Acutifol 25@
Salvia officinalis,
¥%sand %s .. 183@
va Uri .-.---. 8@

Gummi
Acacia, ist pkd. a
Acacia, 2nd pkd. @
Acacia, 3rd_ pkd. 7
Acacia, sifted sts. @
Acacha, po .«----- 45@
Aloe, Harb ---.-- 22@
Aloe. Cape ..-.-- @
Aloe, Socotri @
Aramonisae ...-.-- 55@
Asafeetida ...... 2 00@2
Benzoinum .....- 59@
Catechu, f5 ...-- @
Catechu, %s @
Catechu, 4s ...- @
Camphorae ..... 60@
isuphorbium 4 w
Galbawum ...:.- @i
Gamboge po..1 2@1
Gauciacum po 35 @
Re 7 2..; po 45¢ @
WMasile _...-..-<- @
Myrrh po 50 @
Optuni ...-..--- 5 50@5
Sheree .-.-.----. 45@
Shellac, bleached 60@
Tragacanth ..... 99@1

Herba
Absinthium 50@7
hs olga oz pk
Lobelia .0Z pk
Majorium. Ge Dm
Mentra Pip. 0z pk
Mentra Ver oz pk
Hue ....-. oz pk
Tanacetum ..V..
Thymus V 0z pk

Magnesia
Calcined, Pat. .. 55
Carbornate, Pat. 18
Carbonate, K-M. 18@
Carbonate ...... 18@

Oleum

Absinthium .... 7 5
Amygdalae Dule.

—* Ama 800 8
Agee oe nae ee 1 90@2
yee Cortex 3 75@2
Bergamii ...... 5 50@5
(afoul .....-..-. 85@
Caryophilli- Lele 1 40@1
Coase 2. ........ 85
Chenopadii ....-.4 50@5
Cinnamoni ..... 1 75@1
Conium Mae .... 8

w

NID YEON

>

DA VIM & oD wo

 

Picis Liquida 16@
Picis Liquida gal. @
Ricina
Rosae 0zZ.

we

  

34@1 00
0O@S 56

 

}

A ee 1 75@1 % 5 | Seiliaze

Cubebae .....-- 4 0996 18] Scittac Co. i
TOPO oes wee 2 35@2 50) ose cns.
Evechthitos ..... I 66@1 10} Prunu i
Gaultheria ...... 4 30@5 00| Zingiber een
Geranium .... 02 TI Tinctures
Gossippil Sem gal 70@ 75) Aloes -....-~--.
Hedeoma ......- 2 56@2 7T5| Aioes & Myrrh
Juminera .....-.-. 40@1 2| Anconitum Nap’s
Lavendula ...... 30@3 60| Anconitum WNap'sR
Lies «-.-.---- 4 15@1 G/| Arnica --.-.-.
Mentha Piper ..2 75@2 | Asafoetida ;
Mentha Verid ..3 30@4 00/ Atrope Belladonna
Morrhuae, gal. ..2 00@2 75| Auranti Cortex
MEyriews 2-554. -. 3 00@3 3 | Barosmea

Cnve 2.01... 1 66@3 60| Benzoin

12| Benzoin Co
Cantharides
capsicum

ardamon

  
 
 
 

 

 

Rosmarini @1i 06| Cardamon Ca.
Gabiee ..--- sce 9@1 0} Cassia Acutifol
Santal @4 3| Cassia Acutifol Co
Sassafras -..--.-- ya@i 4
Sinapis, ess. oz... @
Succini -.----- é
Thyme ..--.--+---
Thyme, opt.
Theobromas
"RE se sna ‘ ae
Potassium i wt
Bi-Casd -.--..+-- 1i5@ 13}
Bichromate .-..-- is@ is}
Bromide s0@ Fi
Case ...-.... ._ eae By
Cnsorate .--- po. 12@ HM
Cyanide -...---. A A
lodide ...-..--- 2 B@2 s
Potassa, Bitart pr 39@ 32
Potass Nitras opt 7@ i* 3
Potass Nitras 8a $i Op ,
Prussiate ....--. @B@ 2%) Opi am uphe erated
Sulphate po -.--. 16@ i3/) Ups londorized
Radix (jouassia
Aconitum ....--- 23@
Althge ----+----- 39@
Anchusa .----.--- 16@
Arum po a
Calamus ..------- ea
ee po 45.. 4
Glychrrhiza pv 6 16@
Hellebore, Alba . 12a
Hydrastis, Canada @>
Hydrastis. Can. po Gr 6
Inuld, po ---.--- a + % ether
Ipecac, po -.----2: 3m ther
Iris plox _ 46
falapa, pr. - é-
Maranta, as
Podophbs yllum po
GE co cdo stores
I
Rhei. pv.

Sanguinari, po 1%
Scillae. po 45
Senega «

Se rpentaria

Smilax, M.
Smilax, offis H
Spigella ogee es i

 

Symplocarp:
Valeriana Eng

 

Valeriana, Ger.
Ginsiver 2 ..-.---
Zingiber j eae
Semen
Anisum po 22 .. @
Apium (gravel’s) i3@
Bird, is . hes 4@
Cannabis Sativ 7@
@ardamon ..--.- 70@
Carui po iS ....-- 12@
im

Chenopodium ... 2@
Coriandrum i
Cydonium ‘ aq
Dipterix Odorate 2 50@4
Foeniculum
Foenugreek, po . 7@

Bees 2 eee: 6a
Lini, grd. bbl. 5% 6@
Lopeue ...---.- 75@
Pharlaris Cana’n 9@
Hare ..--..------- 5@
Sinapis Ane 8a
Sinapis Nigra --. Sa
Spiritus
Frumenti W. D. 2 90
Frumenti -.---- 1G
Junipers Co. ...-1 73
Junipers Co OT 1 %
Saccharum N E 1 99
Spt Vini Galli ..1 75
Vini Alba ....... 17
Vini Oporto -...1 &

onges
Extra yellow sheeps’
wool carriage -- @1

Florida sheeps’ wool
carriage -.----. 3 00@3
Grass sheeps’ wool
carriage .-.-.--- @1
Hard, slate use @1i
Nassau sheeps’ wool
carriage ..---- 3 50@2
Velvet extra sheeps’
wool carriage .-. @2
Yellow Reef, for
slate use ...-- @i
Syrups
MORE occa ase: @
Auranti Cortex a
Werrt lod ...---- @
Ipecac .-..-------- @
Rhei Arom @
Smilax Offi’s “s

on ae

fet bet

Ad boosh asa
. ¥ OO Mes

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ea DD aaa) es

3)

‘ee

    
    
   
  
 

~

g @
gh Be
19 a
6 +2
19 a
19 @
3@
'@
@
i 0@1
s5@
iz@
@
- 4 3@
Gelatin, Cooper a
Gelatin, French 35@
25 | Glassware, fit boo 75%
Less than box 79%
56| Glue, brown 11@
Glue, white ...-.-. 15@
25| Glycerma --....-- 23@
00} Grana Paradisi @
Humulus -.....- 35@
75| Hydrarg Ammol @i
Hydrarg Ch..Mt @
66} Hydrarg Ch Cor a
Hydrarg Ox Rum
49| Hydrarg Ungue’'m —
Hy -drargyrum :
56| [chthyobolla, Am. wet
ee T5@1
50| lodine, Resubi 3 a3
60|lodoform ....-- Qt
50| Liquor aa a
59 Hydrarg
50 Liq. Potass ian 10

te be be

Le
mm WP cee Wet be Oe

'

=

we Ge

EOS ae

mm Vig
ihe

eet

bet bet EP 4
Pe] |] de GO be Yi be

 

   

 

    

Lapulin Si @ Robie Tireterws We os Pari ee
Ey pcopedium: S@ & Saccharem “als ae yy Binet Inigh 3 y
Macis sq ms — on
Magnesia. > ~ Hb esc want _ a
Magnesia [ah 5 3 — aa we
a > ee yore “w. we SS
Mannia >» 6 = wee - — rey Lost oon : z
Menthol added eT a : Canc e ae Ty ~,
Morphia., 2Pa Ww jeg Te Reed Foegmire “a = a | aCe
Morphia, INT es We wre 3 = ee 2%
Morphia. Mal 5S@2 @ Sracis we ci tal oliaien iy
Mosehus Canton @ @ Seo Weecate spore
Myristica. Me — a. = wey ” ” es
NWos Vomica go tS S @ Sout™ 3% De 2 2 3 Geen Par =e
Os Jepia De & torus ot ’ el 3a
Dom air qaac + & Ss Qe is et dy: B ~je? - lig See
> st we & Tat Se ote t ¥ aw : - B
, > & me ¥ g * re ed He Gee
gt we 3 wt SS 65 Seen 2a ew
gt Ww > in: B « ge errr ; " ‘§
SD wim 3 > 3 Pucy. ert or 2
zg a. me oo te Mort 9 RO 3p s Fy
a w = Pian + & Hauke Pood
t wa > or - oe ~ Pied —
“a os Ser ee . 4 3 — "
=e » > tort % 4 The erat
wet wy % ¥ 3 os
= sO" x at 2 cg Pere 4
e 33 - “se g Porte Eog
a Mey = = - ? ™ e % -
ee ae im” @ 3 - 2 a ae s = 2
Gone, WS ¥ rea @ Tana * - we Sortie
mina, 2 Ger cea = rhe t r > ae Se Bets _
yoina sre ww cs e - v bas . = ts

 

 

 

 

scunmmenantee

aemamanse

 

The new
Drag Co. to
1911. corner of Oaks and _ three

‘ Sout Fo «4 ‘ ee a “ 7 oT
hundred feet from main entrance (0 the CLnION

Depot, Grand

 

 

 

 

Who Pays for
Our Advertising?

ANSWER:
Netther the dealer nor his customers

 

By the growth of

sur business through advertsng we save enomgn
nm cost of salesmen, sugermrendence, rents. miterest aad ase of our
plant to cover most of, aot ail, our advertisimg Seils. Tris

advertising makes tt easy to sell

LOWNEY’S COCOA

AND
PREMIUM CHOCOLATE for BAKING |

447i LOW™NEY’S products are superfine.
pay 2 good profit and sre easy ‘o seifl.

 

 

 

 

———— ee

 

 

MICHIGAN TRADESMAN

 

March 15, 1911

 

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing.
and are intended to be correct at time of going to press.
ligble to change at any time, and country merchants will have their orders filled at

market prices at date of purchase.

Prices, however, are

 

 

 

 

ADVANCED DECLINED
index to Markets 1
By Coumas ARCTIC AMMONIA |
Col 12 oz. ovals 2 doz. box 1
A AXLE GREASE 9%@1
\ io; c+ s 1 Frazer's fark a 3@1
a - oe 1] 1%. wood boxes, 4 doz. 3 Early June sifted 1 15@1
Axle Grease ....---+-+5 itd. tin boxes, 3 doz. 2
314th. tin boxes, 2 doz. ie 90@1
S 10%. pails, per doz...6 No. 10 size can pie >
Baked Beans ...--+-+++- a7 8 L 2 6 (
Ne 1] 15%. pails, per doz, 02
oe . Co 1| 25%. pails, per doz, ..12
cas 1 BAKED BEANS
SrusheS .....---s--se85 1] itm. can, per _ a
3 ar Color ...-..-+--. 1] 2%. can, per doz. ....
— $m can, per doz. ...-1
c BATH BRICK 1
OMRHMOS => 782 Rt ste... 2
Canned Goods ......-- 1-2 BLUING
Canned oa omen nee Sawyers Pepper Box
Carbon Oe og es : > silly oeorltt
Catsup Lao ene ee eee nae <1 No. 3. 3 doz. wood bxs 4
ee ene a 9| No. 5, 3 doz. wood bxs 7 0
Cheese ai III] gf Sawyer Crystal Bag
Phingry | ..0..5--- 355: 3 mise 2. ce.
Chocolate | ....---2ese225 s : : BROOMS :
Clothes Lines .....--:-- No, 1 Carpet 4 sew 4
(CORGR ...5.-- s+ eee te 3] No, 2 Carpet 4 sew }
Cocoanut ......++28.55> 31 No. 3 Carpet 3 sew 3
Cocoa Shells” .....----- 3INo. 4 Carpet 3 sew ..3
Peo . 5 ci take ances 3] Parlor Gem_ .....--+-- 4
Poanfections .....------- 11]/Common Whisk ...--- 1
Pumice Sitancy Whisk .....--- 1
Cream Tartar ...------ Si Warehouse ...-.-.----- 4
——
- cru
Dried Fruits nearer eters Se © o Solid Back, 8 in, Sak
Solid Back, 11 in. ...
. acl 5 Pointed Ends ........-.
eee eer a.
Nga oak skews soi Ne. 3 ..-..---.--------
Fish and Oysters ....-- a. 1
Fishing ~ . nak. _ con . one a cece: 1
‘avori bxtmacts ‘.... oe eet
oo son nns ges 5 Shoe . CARBON OILS
“res MIS ah 4 toh Wie RB a ew wee ee
Jee eee Net 421s... s ct 1 @ 9%
G ee 1 @13%
COURTING: 6.4 - oer dn enn 2 a ec 1 ee @23
strain BaA@S «---.-+.---> 3° BUTTER COLOR eodor d Nap’a @12%
mEPMERE vk a ieee ee et eee o Ty rndelion, 5c size .. 2 ¢ 34 ty
‘| CANDLES /@10
Werbs : g| Paraffine, 6s ......---- d
od a ake kOe 6 oe 8 eee urs - : 12s ee ‘
ides: Belts ....... Mp eorere: tS - » Breakfast Foods
eT aes ” Food Pettijohns 1 90
J CANNED GOODS Cream of Wheat 36 21 4 5
Wee ck a ce ee 6 Apples ;
: 3%, Standards .. @l
L Gatien ..........3 20s :
BBPOTEOO |. ao a see eee hs ne b Biackberries
PM es 1 50@1 36 pkgs. ....
M 6 Standards gallons @>d Apetiao Biscuit, 2
Deetches § .......-.----+-
Meat Extracts -......... : Baked ae 83@1
ee @| Red Kidney ...... ~e
? ee ak ce ese a p
DRUERI gi ee ee ee 6 oa ft. sal: Pills sbury” s Vitos.
N Blueberries
Rube ee A Stender «...-.--.-- 1 saxon = heat Food.
: Gallon eC CR es 6 5 ces.
° Clams Shred Wheat Biscuit,
Olives 2... 0... esses sees 6] Little Neck, 1%. 1 0@1 69
ittle Neck. 21b @1 keting: Toasted Corn
Little Neck. 21b. :
P itt Flakes, 36 pkgs in es 2 80
eR keene ee ee ak i Oe Ola 275
Pinkie ..004. g. reaee  e e S Voigt Cream Flakes 80
Naving Cards g| Burnham's pts. ..-----3 SYb. 10
; halen ee ¢| Burnham’s qts. ------ 7
Fotash eo gee bee f -. : .
Provisions ..-......--.- i erries R : 95
Red Standards ......- 1 Steel Cat. 100 - sk.s 2 10
R DP Whlte gcse sek 1 - 90
Mime Set oe ae as ‘ Corn Monarch, 90 tb. sz 8)
Salad Dressing ........ Wt aie 90@1 38
SRAGPATNIS 2. kee een eee 4 CeOOL occa ss ese 1 0@1 5 90
Pl TO jeu wale se oes fi Pency =..;....: @l Crackea Whaat
van gh eae aa ela e Preach Pees (| Bu... 4... 201. %
Salt, Fish ee tae {] Monbadon (Natural) 50
Pee gu Vettes eet e tee ~ gee) Se eR we
era ee g co Gooseberries Columbia, 25 pts, 15
Snuff Pe ello wea as 8! No. ct 6 35
—— hee we. ee eo ee 88 e Hominy 33
se a eat Ae Si Standard .......------
Spices. Poe ee 8], ih — oe 9 2
cote ope ae a...
ee is Si iicaie Tells... 5. 2
T Mackerel
MO og eka _... BI Mustard, if. .-..-.---- 1
Mayes 6... kek sk, g| Mustard, 2th. .......-- 2
Mn gg es ec a cw ccc g| Soused, 14TH. ....---- i
Moused. Bib. ...-....--- 2
Vv Tomato. ib. ....-..-- 1
Vine@ar ....5........... Si Tima, sip. ....-.-.-- 2 Swiss. domestic
Mushrooms CHEWING GUM.
+3 w Mites ~~... :. <.- @ American Flag. Spruce
Wicking pee thee ser es eae 9 Ruttons, 4s .... @ Beeman s Pepsin
oo en ie ey - Ruttons, 1s ..... @ Adams’ Pepsin
rapping ber ...... Oysters :
Y Cove, 1. .---- 8 @
Veest Cake ...-.....-.;: 10 Cove, 2th. -..--- 1 65@1

 

 

55 Cadets

 

 

3

4

5

 

Largest Gum Made 5
Ree I as 55
Sen Sen Breath Per’f,1 00
Wucetan  . 2. 6s eee es ee 55
——— cS oe hes a a ols

HICORY

LS re a
Red

Beer ee eases tae

Eagle BAAR OS SARE w eae Ok
BYOnGWR 3... 2232--:.---
Behener’S ....:::......
: CHOCOLATE
Walter Baker & Co.'s
German’s Sweet ......
Prem 6.5.0... e
MPABBS 3.0.00. cies. c es
Walter M. Lowney Co.
Premium, %S _..---.-... 3
Premium, 465 .....--.-
CIDER, SWEET

‘“‘Morgan’s”’

Regular barrel 50 gal 10
Trade barrel, 28 gals 5
% Trade bar rel, 14 gal 3 :

Boiled, per gal.

Hard, per gal. .....
coco

Beater eQ 2... sks.
Clevelan@ ...6.:..56-.

Colonial, %S ....--

Colonial, 468 .:....1.--
Es
BYiavied  - inci scans. est
Toney, MS ...-.:..--
Lowney, Me
EOWNeyY, SS .....-..--
Lowney, lis . settee eens

Van Houten,

Van Houten, %

Van ttouten, tS ....:..

Common .......%....... 1
iP ee. ite

ROROICE oe ee eee 18

OOMOy oo a ce 19

Peaherry sac. ee 19%

Santos
Cammon -......:.... «ott ok
ee eee

Choice ee ecee cecaae 184%

One oc

Peaherry -....... 2.5

Maracaibo
wate oo:
Choice .......... ace eee 21
Mexican
eee 19
HONG oo 22
Guatemala
Weir. oo... ek 20
PAMOY occa tse Recs 22

Java
Private Growth

Mangiing ...:......
AUEOIS ..:.........

Mocha

short Bean .......
Lone Gean ........

m Oe... 25@27
Bogota

POOP ee eo et =

Fancy

Exchange Market,

Spot Market, Steady

Package

New York Basis
AVMICKIC <2.2.5 00005. 3

Lion

to retailers only,
orders direct to

Mclaughlin & Co.,

go.
Extract

Holland. % gro boxes
Helix, % eress ........ 1 Is

Hummels foil, % gro.

Hummels tin, %& gro.-1 42
CR4CKERS
National Biscuit Company

Rrand
Butter

C. Sq. bbl. 64% bx 6
Hea Rd. bbl 64%

Soda
N. BC. bexes
Select

Faust

Anvricot Gems

Atlantic. Assorted
Avena Fruit Cake

Britte 6

Bumble Bee

Chocolate Drops

a
Van Houten, 4s ......
s

+5. 3

s

s
28, 157. CAwe ......

® 25. Obee .....:
128, 15m. Cake ...,
ws & Ms, 15th. case
Scalloped Gems ... ..
Ye & We, pails .....
muik, DAS ..........
Bulk. barrels ....... 12
COFFEES, a

McLaughlin's XXXX
McLaughlin's XXXX sola

Saratoga Flakes .....
mepnyrette ...-...22..

Oy
N. BR. ©. Rad. br 6le
Gem. bbl. 616 boxes
Sweet Goods
Amimais —. 22. 025-.25-- if

eC es

Cartwheels ' Assorted i : : ¢
Choc. Honev Fingers
Chocolate Tokens ...
Circle Honey Cookies 12

 

Currant Fruit Biscuits -
Craeknels .....:...6.5

‘Cocoanut Brittle Cake =

Cocoanut Sugar Cake i1
Cocoanut Taffy Bar ..12
Cocoanut Bar ......... 10
Coébanut Drops a ae 12
Cocedanut Macaroons ..18
Cocoanut Hon. Fingers 12
Cocoanut Hon. Jumb’s 12

Pulfee Cake .........-- 10
Coffee Cake, iced ..... 11
Crumnets <....:.....--- 10
Pinner: Biscuit .....--. 25
Dixie Sugar Cookies .. 9
Family Cookie ........ 9
Fig Cake Assorted ...12
Pie Newtons -..:...... 12
Florabel Cake .......:. 12%

Fluted Cocoanut cae 19
Frosted Creams ....... 8
Frosted Ginger Cookie 8
Fruit Lunch iced ..... 10
Ginger Gems .. Be
Ginger Gems. iced ee
Graham Crackers .....
Ginger Snaps Family . 8
Ginger Snaps N, ©...
Ginger Snaps N. B. C.
oN 8
Hippodrome Bar ...... 12
Honey Cake, N. B. C. 12
Honey Fingers ‘As. Ice 12
Honey Jumbles, Iced 12

Honey Flake ......... 12%

Household Cookies .... 8
Household Cookies Iced 9

feomerial >.<. 35... . 9
sorsey tuuneh ......... 9
Jubilee Mixed ......... 10
Kream Klips ...-.......25
pindeio |... ec... 9
Lemon Gems .......... 10
Lemon Biscuit Square 8
Lemon a Soe ee 17
Lemone ............... 9
Mary Amn ........--. 9
Marshmallow “Walnuts 17
Molasses Cakes ....... 8

Molasses Cakes. Iced 9

Molasses Fruit Cookies
teed bs li

Mclesses Sandwich ...12

Mottled Square ....... 10
Oatmeal Crackers .... 8
Orange Gens ......... 9
Ore fake oo... 2c. 5: 14
Penny Assorted ....... 9
Peanut Gems ........- 9
Pretzels, Hand Md.... 9

Pretzelettes, Hand Md. 9
Pretzelettes, Mac. Md, 8
Primrose Cake ........ 19
Raisin Cookies ........ 10
arin Gems ........:-- 11
Revere, Assorted ...@14
Rittenhouse Fruit

Bisewit .. 32... o. 10
Bebe 2! 9
Sealloped Gems ....... 10
Seotch Cookies ........ 10
Spiced Currant Cake ..10
Burar. Fime@ers .......- 12

Sultana Fruit Biscuit 14
Spiced Ginger Cake .. 9
Spiced Ginger Cake Icd 10

Shear (Cares -....1.... 9
Sugar Squares, large
Or smear .. 206... 9
Sunnyside Jumbles ....19
PpOPOS ooo. ke es. eo 8
Sponge Lady Fingers 25
Syear Crimp ....0 0... 9
Vanilla Wafers ....... 17
Waverty ....._....-... 10
In-er Seal Goods
per doz.
Aipert Biseull -... 222. 1 00
A@iIMOMIE 6 Ok ou... 1 09

Arrowroot Biscuit ....1 00

Athena Lemon Cake
Baronet Biscuit .-..... 1
Bremmer's Butter
MVOQPOrS (0500 Fels
Cameo Biscuit ....-..-
Cheese Sandwich :
Chocolate Wafers .....
Cocoanut Dainties
Faust Oyster ..-...-... 1
ic Newton -...-.-.---
Five O’clock Tea .....
Brotang =|: ...3+... 3:2 ¥

poh hea

Ginger Snaps. N. B. C. 1 09

Graham Crackers, Red

Panel 22 1
Lemon Sears -.......
Oatmeal Crackers ....1
Old Time Sugar Cook, 1
Oval Salt Biscuit ...... 1 09
Oysterettes  ........-..
Pretzelettes, Hd. Md. 1
Hoya: roast ...-..:...- .
Saltine Biscuit -....... x
Saratoga Flakes ...... 1
Social Tea Biscuit ....1
Soda Crackers N. B. C. 1
Soda Crackers Select 1
S. S. Butter Crackers 1
Tneeda Riscuit .......
Uneeda Jinjer Waryfer 1
Tneeda Lunch Biscuit

Vanilla Wafers ....... 1
‘Vater Thin Biscuit ~.1

Zu Zu Ginger Snaps ..

Zwieveck ..........4.. 28
In Special Tin Packages.
i Per doz.
Mestene -. 25. Gee Es 25
Nabisco: 20) ic 1... 2 50
Nabiseo, Ge .......:.. 1 00

Champagne wafer ...2 50
Per tin in bulk
1 00

‘ Bent’s Water Crackers 1 49°

Josh pcb pach ph pe
>
o

 

CREAM TARTAR
Barrels or drums .... 33
ONCE 63656. 2c ec. Bt

Souare cans ....5.2... 36
Fancy caddies ........ 41
DRIED FRUITS
Apples

Bundried 2.52.0: fis
Evaporated .... 104% @11%
Apricots
Galifornia ...... 12%@14%
Citron
Corsican 2... .. @15
Currants

Imp’d 1 Ib. pkg. @10
Imported bulk . @ 9%
Peel
Lemon American ... 13
Orange American .. 13

Raisins
Connosiar Cluster ....3 25
Dessert Cluster ....... 4 00

Loose Muscatels 3 Cr 56%

Loose — 4Cr 6%

L. M. Seeded 1 th. 7%@8
California Prunes

L. M. Seeded, bulk .. 7%
Sultanas, Bleached oe
100-125 25th, boxes..@ &%
90-100 25tb. boxes..@ 9
80- 90 25tb. boxes..@ 9%
70- 80 25Ib. boxes..@id
60- 70 25tb. boxes..@10%

50- 60 25tb. boxes..@11_
30- 40 25Ib. boxes..@1244
4c less in 50M. cases

FARINACEOUS GOODS

Beans
tried lima ~...o.... |: .
Med. Hand Picked ...2 35
Brown Holland ....... 2 835
Farina
25 1 Th, packages -1 56
Bulk, per 100 tbs. -3 50
Hominy
Peart, 100 Tb. sfek ....1 $s
Maccaroni and Vermicell
liomestic. 10 Tb. box. AC
Imported, 25 tb. box ..2 4¢
Pearl —
CSiester +. ..teae
Empire  ..>..... ‘ 2.4 75

Peas
Green, Wisconsin, bu,
Green, Scotch, bu. ....3 60
Split, tb.

Sag
ast India (<2... |: 5
German, SacES ........
German, broken pkg. ..

Tapioca

Flake, 100 tb. sacks .. 6
Pearl, 130 tb. sacks .. 4%
Pearl, 36 pkgs. .......2 25
Minute, 36 pkgs. ...... 2 75

FLAVORING EXTRACTS
Foote & Jenks
Coleman Vanilla

No. 2 size ..2e. it... 14 60
No. 4 size .. 3....... 24 00
No 2 Alize .. 2.0 36 00
INQ. 8 Size .. ........4 48 00
Coleman 1. rp. Lemon
NG. 2 Sige 2005 9 60
No. 4 sire 2.0... 18 00
Ne. 3 size . 2.0200. 21 00
No. & size .......... 5. 36 00

Jaxon Mexican Vanilla

Ok. OVA oo. 15 Of
2 O08; OVal 22.000... 28 20
* om Gat i 55 2)
Som. flat ..0... 108 09
Jaxon Terp. Lemon
4°07 Gval ...........: 10 29
2 Of OVAl 6. oe. 16 8)
a om at .........) 3 Oe
S On Gat 22:3... 63 00

Jennings (D. C. Brand)
Extract Vanilla
Terpeneless Exract Lemon

No. 2 Panel, per doz. 75

No. 4 Panel, per doz. 1 59
No. 6 Panel, per doz. 2 00
No. 3 Taper, p=r doz. 1 50
2 oz, Full Measure doz, 1 25
4oz. Full Measure doz. 2 40
Jannings (D. C. Brand)
No. 2 Panel, per doz. 1 25
No. 4 Panel, per doz, 2 09
No. 6 Panel, per doz. 3 09
No. 3 Taper, per doz. 2 00
loz. Full Measure doz. 99
2 oz. Full Measure doz. 2 00
4 oz. Full Measure doz. 4 0°
No, 2 Panel assorted 1 00
Crescent Mfg. Co.
Mapleine
2 Of. per @pe | 39%

Michigan Maple Syrup Co.
Kalkaska Brand
Maple, 2 oz., per doz...2 25
GRAIN BAGS
Amoskeag, 100 in bale 19
Amoskeag, less than bl 1914
GRAIN en FLOUR

Winter Wheat Flour
Local Brands

PAPO oe & 20
Second Patents ...... & 00
Rirasene oo: 4 60
Second Straight ...... 4 49
Near oo et 4 00

Flour in barrels, 25¢ per
barrel additional.

Lemon & Wheeler Co.
Big Wonder \s cloth 4 50
Big Wonder \%s cloth 4 50
Worden Grocer Co.’s Brand

Quaker, paper ........ 4 70
Quaker, cloth ..... ++--4 60
Wykes & Co,
HOUREO ,...-..., coves / O08

 

:
:

 

saat March 15, 1911
MICHIGAN T
RADE
SMAWN
4

 

 

  

 

    
 

  

 

 
  
    
          
    
   
       
  
   

   

 

 

 

 

 

    

 

 

 

Lemo |
wee ae Soran Co. 7
White Star, is a ea PROVISIONS 8
r
es Warden 2 5 ie o- eo Pork sai 19 Ibs 9
erican Ea er Co. aon 22 00 | oe eae “ee
Grand R gle, %& cl 5 35 se any Cut Cle ea dee ce 18 < No. 1 1 he .. ed - = 201. cans * " 16
Milli apids Grai Lb a ae 454-6 18 50 No. 1. 46 a ot a Lote, oa % dz in .
Pas ing Co, B n & int Ga... a 2 No. 1 - 2 ys. —— 31D vr ie € os. i Bus . —
ene Patent rands Pig » Clear .. = Ou| No. 1 rads 6 60| 2%Ib. cans ¥ dz. im es. > Ml shels, wide @
sped Minnesota .... 5 09 |Clear cgpueeenetteeees ae os 1. 8 Ws. ----- 8. —_—. oo ae spuunt a » Gand -.b & Gree
wa Flour . 6 lv D _— : a IG On 100 ft White. ish -- | Ova 6 oe — = ae Sa s
W a Graham .....- 4 60|/S P ry Sait M 26 06) co tae. G a n 3 Cured i ae
heen Gran oa 60 Bellies . eats 10 Ibs. ve eeercores 9 13 een one > oe = Sea. 2 b
ize B S el tae 16 i > 2 oe” oice a £ i Piote vec
Rye. ...- Become eee : 7 — in an 5 & Tbs. ee. <2 25 Michigan ings ” ‘3S — . : arge $ % if sis a - Se» %
Sprin eeces 4 40 Yompound 3 .. 11@11%' ve ths. Saas 2 ieee yrup Co. Lew “Iethes Res s i, « a ie es ® r
Roy Be Wheat Flour = »- — aes "a | 49 Ibs. Kalkaska, per < Wire Gutter mau ta: a a ys
cull. Golden H er’s Brand 60 Tb, tubs ...- advance | 10 Ibs. “a _ oa. Gad or aves és ;
fe Golden spelen family 5 4 50 Ib. tins .... advance 2 | 8 Ibs. ia A ' * , 20 aE cr Lis “— Pets 5 ie
Wisconsin me bakers 5 40 20 Tb. ae 2 | SHOE B  mediu > &.. 20 mn ries ss anal +k
ae eae Ca? seeee 4 “ % = pails .- advance #| Hanay Box, eke rg — H@ws iB as i yp Shearling om ah
resota, % 20.'s Bra. , pails -.. vanee %| andy Be ge 3 dz noice ...-30@ oe Se oe 8 — ee one
1 s nd a ae 2 4 Bixby’s yx, SM + gis > »--. a i ee eb ‘on
ST 4s feed teense 10 8 Ib. tis a 1 "a td eB q 2s > @ al i a = Big = '
cae ee ee es er’s CY ins 2 oe a st)
Lemon » ae pee e eet ee - Hams oie agg Meats a pe Polish AOS) Barrel, 3 ae as - @ +
Win: heele 0j;H , Ib. a is Seotch, i UFF 4 = arrel, > ga s
gold, rs B: ams, 1 verag ch, ‘a: Barre gai. each s *
Wingold, WS ----- rand | Hams, 4 Ib, aver so Maccah« 1 bladders "3 srrei, W ga _ sw washed mre
Wingold, es ...--6 00} Ham , 16 th. Sar ae Pica. ~ i in jars ai onan . ae |
Wingold, Yas = 2.-:: rok eae: B gu , Rappie in jars a — ned. ine e =
Worden ‘Grocer Co.'s a ane’ an ‘na se oe wu ae > gros ee wan
Laurel, = clot — rand Ham, dried beet sets ‘i210 15 | Amer ea Kirk & Co gay +s , ae ap Stan — conte ones
urel en 3 .: 41m Picnic Bo ams ..11@ | Dusky Dia = | 4 00| Moyu vals wren Hoty a 3q Stand wal a
fare! Be lain iu| Bollea Ham iilys| Lusky, Died. to 6 on 3 0 | soyune. me eee ine = a5
é il seseee n Ham, pressed . 3 p Ros ‘ oz 3 & oi 3g SS moty, 12 yen at
Voigt’s Gecee Co.'s = Minced ee ae Savon on = bars ....3 6 =| Nox : nplete 2 dx 2 Somba, 3D ~- &
Voigt’s F cent .- 16aCO 11% White R perial - - mopie e <= © ees
Volgt's Flouroigt ~~” a] at weseesereka | Lome gomsian 208 ase No. 2 ale =| Sa :
tee .-- 16@16 ‘ aliens 2g % set . rs, is = S a ‘
“Granam ..-- 0 | Bologna —— G64 | Se os te a 3 F ' 3 _——. a
Voigt’s Royal .. Liv ceee . | Snow oe ww ~~
S Gil ....-e 5 00 Frankf fe eC Cra aa weee B46 | east’ 100 caik ue tp F - Wiceuct ;. —e »
Slee Wykes & Cc te 5 80 Pork Pe i%@ gs | Len i tor & Gamb ie Ch . 5 n -
nieene gy les anh Veal eee | Ivory, a ‘3 ‘ , 2pe ba
sleepy ere’ las cloth.. « Vead ese eneeeneceres ee livory, 10 ox --..-. 4a aserve
Sleepy E e, s cloth == Tongue ses eeeee- es Hi | Star wha oes woven rere ees 6 ‘amoy, ch jum --. pooyt SOT amen ;
Sleepy Eve. 1s paper 5 = Bo Beef ae ae 9 Re La utz oan weevces od 35 En aa ee “- a) i om 4 s
ee ae paper 6 80 Boneless oo pvt SS hae Co. Mediu ey ——ien€ N x en :
ee 5 saad Milling | Co, ms, oom 2...5..-- 14 00 come 25 bars, — Tbs. 4 og, Cheics “ _o : ke Lome. ;
ous a oo 5 06| '% bbls — a Acae, 150 cah Longe na on aF Videak Be Sindee -
manaite os me 60 on ute calen ok ie | me. 2 S| Cok ma aes) - * en :
Poreccmec a. Tiour “6 = 7 bbls. OO ae 2 = plas Mottle — > aaa choice ve }2-hoes ince > se ’
Gre Bel eg EW - e¢ a eb J ‘i in Le -* » ek. 4 cured
Tip Top oe 3 = Me 4 00 pe ata Mottled, ee eters z = pS hee > sta ve i x we cee Wade re a
Badger Dai wheat 28 Kits, 15 Tripe jecnwes 9 00/| Ge man Mottred a oxs 3 se TOBACCO go °->-wire —e re sis Creams itt 5
Aitaita, Horse Heed 38 gy Teas, 20 Ibs. | German Mottied. 2 bx 3 35 rine Cat wie Cake Be aS
thee cates eet lg Bois. 0 800224 Marseilles, 10» cakes) 3 00 j ane iain 2 a a
a eile +4 60| Marseilles, ac se 4 00| N io Sloe z ei ce co Bon Bons
Bo ea -c4 9 ZS, s Marseilles, 100 ck toil af | Limit, 7 ' = ‘ 5 la Pe MLS =
penne cette : Beef, f sad 21. 35 —, 46b3 £ 06 No Limit, 14 Ze, sotngic“s S ie ae Squat res +
St. Car Granulated | « ip it middles Set oss 35| Good Cheer Wr = eg ; .
No. 1 C ed screened 2 6U eep, per bu eo Old Country : jibwa, 5 os zs
a orn a d 20 00 Unc undle . 70 utry 4 06) Upbw. i s % i.
aa —- Oats 20 00 Solid ig Butterine 80| Snow Boy? aie fammil 4 vecomney . ped —
ae ae ies de eae ne, lata | Fecouees Gases 3
Buft neat 7 0 anned Meat 1@ Snow Be ee sen a eterna :
uffalo gain _ 26 00 os — a -— Snow has 80 se aoe ne 4 = at . a : =z ;
o Weace = oe oa 1 Ib. a. ee Dust, oa jon ok a os rube ’ tie > 6 ouse, ti =“ 5
ec i“ anne 5 On us 2+ large al @ eet Cude ae, neal r x
O 2 Linseed +. Roast beef, 2 oe : = a to. a: a. 4 a9} Sweet e% a soe i
Laxo-C a7 50 | potted Et Me canons oo 4 00, Sweet C ; #3
Guten Fe vake-Meal 34 234 = Potted — a). 1 9 Soin ee eee 3 i 2 _/ . os ~~
see 23 le in ae... 50| Babbitt’ ens 75 | tweet buriey, 2¢ > Wbty jtandard
wrewers” Grains 22... 80 v0| Deviled Ham, 345. 22 90] Roseime CITI Bo Set murtey. E Wits in. Standart No E 3 7
ond Dairy Feed 26 otted es Roseine «------<-s-eee. _& Tet 29 in ad tn soa _
prea ee sat BPs gee 5 9a] Wisdom St eet “
Michi ss 6 WTF RICE S -+-- 90| + ee > ame ‘Fancy 5
sicaties ee. le 2 a oe Sud Fackaoone ae
carlots ....-% Japan .-..--.--- 7 @ 7%| Ni aoa: Sk... 5 ‘a Ss. iewes Dail kes
Carlots al 33 SA Se 5% @ 6% Nine O'cloci Oe naga 43 ¥ 5 Sange jei fn i. oe, 2
ee ALAD DRE: 2% G@ Rub-N x ... . sl men Sones .
tase thee coca DD @ 31 Sa sgn : Jours 7
a carlots ... 30 Saoee % — “saan oT 3 ied sokianedl or *
Carlots .. Hay hea, o pint is ates 2 25 Sapolto, iaeere a se i - irogs —
ia a cae 16 Durkee’ , large, 1 — 00 Sa pio, gross lots sons 5 a Gini rogs seh
M carlots « |meers, aed, 3 aon 4 50] saDolie. halt ----9 a7 amin — 10s iar
2 oz. b APLEINE 17 Snid r’s, large nd oz. 5 23 Sapolio, sin gro. lots 4 58) 1 > ; a ie Guanes Ga
. bottles, per d er’s, pa ee doz. 2 35 Sapolio, har - boxes 2 | Big Feu ‘i S t MW Chee Orage i Ww
MOLAgSES ier SALERATUS seat anufaciaric 3 | Boot Jack a
Fan rie A 0 Ib Scourine, 5 eturin ion 18 at | Deusk : sie a aimee, =
Sea Kettle feaie Tbs. in box. | Sours ee ne Ol $5| Good Luck os agra in aces 3
yo allele ee 42 oats cee er ..300\p a. "3 56 e Liversal = .= Sseuntion a
a g|Beign si 5 00| Bors i Swims Gieaners “ees oat
Fig “acral Ba ox «Pag egs, English -------. 344 3 54 nce aa &
rr eeee 2 ee fish ----- 2 - .* a Lager ails +
Per if bairaid 35 extn 0| Wyandotte, 100 %s --- i 30 wae aa << od is motoes e
CHGS 22k s 7 Granul SAL ae aaa = Alispice, — Spices +S : mune Ge x 2 [am jar e
% Ib MUSTARD 2 85 ae ated, bbls Allspice, ae ae _ 13 s/ is im. Butter ee i reeset a
. 6 ib hon = a a ae 80 Cloves, en 1 oh ss tw asst Made come ai
Bulk, 1 LIVES 18 ted, 36 pk . co. Cassia, Canton Fo o««crees 13 a‘ t& ; ees  alers om
Bulk, 2 gal. kegs 1 10@ Cc SALT gs. ..1 20 a se pkg. ao andews 14 a si sce ae Sue .
Bulk. gal. kegs O@1 20/100 3 ommon Grad Ginger, Afri g. doz....-25 ena niergreen ~—« &
ae gal. kegs 99@1 10| 60 5 Ib. sacks es Ginger, cokes ae - om F soul wis ‘s; as8 a a - a at Time a=
S$ 5 cz. y0@1 0. 5 Wh eacks 0. U. 2 40 Mace, P iin ~Tmts TF = - * wr , eS ae Saster — merted +
tuffed, a. 28 10% Mi aa enang _ hey O z t ~ on ry aaPPrl Ne > > wn {eed - -
Stuffed, 14 oz ee 90| 56 Ib. sack aa ae a ee 2 pt | Meyston te a = Nc APER = 4
Pitted (not On ceed => — acks ....2 10 Mixed, No. 2 ---- 1% | 55 » Twist 35 | Bibre > rae = Sao a
Ma. 14 Ge: uc. ed) 56 Ib. Warsa wetter ree 17 Nutmegs, pkgs. doz. i = ig : y Spun z i N x — jored ise ' sm
ae 8 weeeeeees +B 25) 28 dairy in dri Nutmegs 75-30 --- - ; c | Cream Manik : summer
ag: unch, 10 oz. OZ. «+--+ 90 tb. dair rill bags Pepper, | 40 ....- 30 xy | But Manila
i Lunch, 16 02. ecceseeeed 38 5 - drill bags = tanner, WE vec ce ee. 28 + Na < = a Mian hi os
Queen, Mammoth, 19 2 25 s6  secke oe Pepper, fae spate iG Wax Bu ~ ss
Qu oz, h, ' in Comme Deeeaee 24 Paprika sea a j 2
een, Mam aceeee 3 75|M nulated, fi n eae ungarian ~o8e :
ian moth, 28° edium, fine Re 90 siesaes — “ogee : =
Oh ees gue ce 25 ite eign 35 Sn seaeer ne Le of . ;
: TO ren cs, __| Large w — oo a on . os wt
ne TOOTH PIEKS 25 | Small = --- én Ginger, African Di cas 2 a 4 a
Picks 2 0 rips 0 aces N eae 2 | Star - : r
seaee 2s e| Po r bricks 7 @i7 utmegs. 75- Senet ’ +
PICKLES pee shee 1%4@10% | Pepper, Buck a on dard Navy ts
Stri alibut 5 — , = 37
Barrels, 11200, count 1 15 pang ene Pepper Cayenne 200 ts a
ee ia H os 8 prika, Hun me as
kegs ..,.-- 4 50) Y. M. — Herrina 16 st ae _ 45 de e+
Barrel: —— 2 2| ¥. M. hoop, bbls. K Cor - =
Half ae Y.M wh. hoop, %bb 11 50 Ringstord. i. 5 a ‘
5 gall rrels .. ian fee. = wh. hoo L 5 75| Muazy. 20 1 Ss. ---- TY 23 . Mart i
on kegs ae’ a Fog ig 7s) muaay- 40 a oe. | 14 srs. Tame =
ie Gherkins 1 90 yas bbis Egésecevce _ 85 ep cles 3 = retin, J-e@-*
fe |. ceeni een, oases Silv ngsf : -
5 aif barrels --.--+-- ey ° Queen, 2” sence = pooh -— ies | i ghiand . ror y ; =
Sw ie ee. 0} Silv oss, 16 . 1% Oaklan apple cider 22 Sure. va
Barrels . eet Small -2 75| No. 1, 1 Trout -- 6 er Gloss, 12 3s. 6% S a ake ter -.23 pr Oe
Half eas No. 00 tbs. 4 Mi 6Ibs. $y tate Seal su w .-Ka weno
5 uf barrels hese eeae No i aa 7 50 = 1tb. eadheaien % | 40 grain pure wa a
on Suauees "72 60 = 7 a 3 25 6 5tb. ene i. a Barreis 2 white ...16 tz
Bab POTASH [a oe eos BB moa al 4% |N wick
bitt’s H fon iam oe Meee --.-. 4% | No. 3 p KING
Poe caecgeot OO Mess, 100 = - © e pieome 6 | No. A os gross ... . (
. Mess, 40 Pa ae 16 60 SYRUPS 2% | No. 2 : ber gross .-. = Finn 2 >
oul. 2 oe Barrels Corn eS ad Sous a Rae “Shad  —
Balf barrels .....- Pe Se nie - he shad asic a
a ca me SENWARE ‘> Speci sach ‘ordan ; +
Goecae aa Busheis Sasketa | — led Bass - Acends =
over } IDES AND - ing ¥ Suarute :
I asi PEL TS fancy BF
No. : ~ Chotee. a s
ee gy pom irs"

;

eee ee

iain
poses err pa
sserereraereneemmanree

Se

 

 

MICHIGAN

TRADESMAN

March 15, 1911 -

 

Special Price

Current

 

 

Mica,

Paragon

AXLE GREASE Jute
Gert. .. 20.4...
Tee ee ea
ioe
poet. ee
Cotton Victor
BOR Se
BOC. nck cence ee ee
WOfe wt
Cotton Windsor
a os
ee oe ce,
PO cee ee
tin boxes ..75 9 00 | ae ll
ee a 55 «66 00!
BAKING POWDER Cotton Braided
ee, ge a,
Royal ee ee
Cert

   

 

 

 

10c size 90 B

%Tb. cans 1 Galvanized Wire

| Dwinell-Wright Co.'s
sib. cans 13 00 e ° :

51d. cans 21 50

YOUR
OWN
PRIVATE
BRAND

a teed Take

COFFEE

 

| No. 20, each 100ft. long 1
Goz. cans 1 90/ x, 19. each 100ft. long 2 1
%ld. cans 2 50)
i | COFFEE
\%Ib. cans 3 ~ Roasted
1tb. cans 4 80,

B’ds

35} Company.

 

0

) Full line of fire and bur-
glar proof safes kept in
stock by the Tradesman
Thirty-five sizes
and styles on hand at all
times—twice as many safes
as are carried by any other
house in the State. If you

90; are unable to visit Grand

»| Rapids and_ inspect

line personally,

quotations.
SOAP

Reaver Snap Co.'s

ss

ey

the
write for

Brand

 

100 cakes, large size..6 50
50 cakes, large size..3 25
100 cakes, small size..3 85
50 cakes, small size..1 95

Tradesman Co.’s Brand

 

 

| White Heuse, lib. ....-.--
White House, 2b. -...-..--
Wabash Baking Powder Excelsior, Blend, 1M, .....
Co., Wabash, Ind. Excelsior, ee mip. <2...
i nine. 3 75| Tip Top, Blend, lib. -....-
So oe 10 Royal Blend 1.5.2.0)
: 5 oya ion Grede ........
: > i — oo Bet cageriar Biend ........... Black Hawk, one box 2 50
14 oz. tin cans ........ 65| Boston Combination ...... Black Hawk, five bxs 2 40
10 oz. tin cans ....... 55 i. Black Hawk, ten bxs 2 26
oz, tin cans ........ 45 Distributed _by Judson TABLE SAUCES
4 ox. tin cAns ........ 35| Grocer Co., Grand Rapids;
32 oz. tin milk pail ..2 00 Lee & Cady, Detroit; Sy-|Halford, large ........ 3 75
16 oz, tin bucket ...... 90 mons Bros. & Co., Sagi-|Halford, small ........ 2 25
11 oz, glass tumbler .. 85 naw; Brown, Davis & .
6 oz, glass tumbler .. 75) Warner, Jackson; Gods-
16 oz. pint mason jar 85| mark. Durand & Co., Bat-
tle Creek; Fielbach Co.,
CIGARS Toledo.
Johnson Cigar Co.’s Brand) FISHING TACKLE
[a6 to 1 in ....---.------ 6
i245 to 2 in. ....---.----- i
li% wm 2 mm fe. s
im to 2 im. .....--....-:- 1
| 2 in. Se ae ce cee ee eee - Use
[2 oim, . ol eee ee
~ | Cotton Lines
; [No 1. 10 feet ....--.---- 5
Soc WW... 1.000 lots -....31) No. 2, 15 feet ...-------- 7
Mm Poreor .......-..-.: B31 No 3. i> Teck ......--.-» 9
Evening Press .......-.- Bei wa 4, ib feet ..-..--.--- 10
ecmmar <...-.-.---..-- 221 No. 5, 15 — eee is T
Potde nine CC ° Min 6G. UNG 6TeRe Cj} j++ > =
Wotden Grocer Co. Brand No. 7, 15 feet .......---- i: radesman
Hur No. R 16 feet ......----- 1s
en Soe enon eee 35 No. 9 i feet ........-.20
oe — ls Linen Lines
Londres Grand ......--- Boicimall .-..5--.-----6----+ 20
Standard ..........----- 35| Medium .....-..-++-+++: .
Puritanos™ ..t:..-....... 35 farce ..--.-..-.---------
Panatellas, Finas ....... 35 at
Panatellas, Bock ......-- 35 oles :
Jockey Club ........---- 35| Ramboo, 14 ft., per doz. 55 ou on
‘Bamboo, 16 ft., per doz. 60
COCOANUT Bamboo, 18 ft., per doz. 80
Baker's Brazil Shredded

 

 

Books

 

10 5c pkgs., per case 260). i Soe 40
36 10c pkgs. per case 2 60, Small size, s ottreee
16 10c and 38 5c pkgs., : Large size, doz. .....- 75 Made by
per case .......... 2 60) GELATINE
| .
| x's, 1 doz. large ....1 80
CLOTHES LINES ‘aoe. 1 doz, ale ...1 00
Sisal | Knox's oo os = T d
60ft, 3 thread, extra..1 00) Knox’s Sparkling, gr. ra Co
72ft. 3 throng. xe A oc ae aici rest : esman mpany
90ft. 3 thread, extra..1 70} Knox's Acidu’d. doz. ..
60ft. 6 thread, extra..1 291Oxford ......-....-0-+ 75, Grand Rapids, Mich.
72ft. 6 thread, extra.. Plymouth Rock .......1 25

- A etna pst

A nings
SS

 

Our specialty is Awnings for Stores and

Residences. e make common pull-up,
chain and cog-gear roller awnings.

Tents, Horse. Wagon. Machine and Stack
Covers. Catalogue on application.

CHAS. A. COYE, INC.
11 Pearl St. Grand Rapids, Mich.

 

 

Mica Axle Grease

Reduces friction to a minimum.
It saves wear and tear of wagon
and harness. It saves horse en-
ergy. Itincreases horse power.
Put upin 1 and 3 Ib. tin boxes,
10, 15 and 25 lb. buckets and
kegs, half barrels and barrels.

Hand Separator Oil

Is free from gum and is anti-
rust and anti-corrosive. Put up
in 1g, 1 and 5 gallon cans.

 

STANDARD OIL CO.
Grand Rapids, Mich.

 

 

 

 

What Is

the Good

 

 

F GOOD printing? You

can probably answer that
in a minute when you com-
pare good printing with poor.
You know the satisfaction of
sending out printed matter if
it is neat, ship-shape and up-
to-date in appearance. You
know how it impresses you
when you receive it from
some one else. It has just the
same effect on your custom-
ers Let us show you what
we can do by a judicious ad-
mixture of brains and type.
Let us help you with your
printing, you will be satisfied.

 

 

‘The Tradesman

Company

GRAND RAPIDS, MICHIGAN

 

 

 

tible.

much longer.

time.

 

 

 

Outlast Shingles

Slag or Tin

HERE"is no question butithat Reynolds‘Flexible As-
phalt Slate is the most durable and satisfactory roof-
ing material known today.

These slates are 8x13 inches in size, lay 4 inches to
the weather. and because of their slightly flexible nature.
are never broken by frost and ice.

Reynolds
Flexible Asphalt
Slate

are made of asphalt (no coal tar) felt and crushed granite.
Cost about one-half the price of quarry slate laid. and last
Never need painting. Do not hold snow.
Cannot stain rain water and are fire and lightning proof.

Reynolds Flexible Asphalt Slate makes a fine looking
roof—fully up to quarry slate in appearance.
them with a ten year guarantee. but know from years of
experience that they will last many times that length of
Write for free booklet on slate.

We also manufacture Asphalt Granite roofing in rolls.

H. M. Reynolds Roofing Co.

172 Oakland Ave.
Grand Rapids, Mich.

Established 1868

It is practically indestruc-

We back

 

 

 

 

 

»

BB a isos eet

 

 

March 15, 1911

MICHIGAN

 

rer?

OCS

TRADESMAN

 

 

 

 

|
BUSINESS CHANCES.
For Sale or Exchange—160 acres heavy

timber, Ashland Co., Wisconsin, near
railroad. Want stock of ciothing, fur-
nishings and shoes. Address No. 276,
care Vradesman, 276

 

For Sale—Suburban dry goods and shoe
stock, Kalamazoo. $4,000, new stock.
Good trade, cash or time. Address Mer-
chant, care ‘tradesman. a 275

Wanted—By a young shoeman, a whole

 

 

or part interest in an exclusive shoe

store. Write V. R, Wakefield, Howell,
Mich. : 274

For Sale—Stock of general merchan-

dise, inventorying $25,000, eight miles
south of Custer. Rare opportunity. Pro-
prietor recently died. Mrs, C. Hoffman,

R. FL. DL No. 2, Custer, Mich 273
For Sale—Country store, dry goods,
groceries, shoes, drugs. Stock $6,00u0,

real estate $2,500. New country, farming
and lumbering. 1910 sales $13,400. Cream
station in connection. Business estab-
lished 11 years. First-class condition.
Verms easy to reliable buyer. Owner
cannot look after business. Address No.
272, care Tradesman. 272

For Sale—Hardware stock of “about
$3,800, in town of 1,400 inhabitants, Ad-
dress No. 271, care Tradesman. 271

For Sale—$8,000 drug store, big sum-
mer resort business. Address No. 270,
care Tradesman. 270

For Rent—Photograph gallery in best
location in Saginaw. Address L. A,,
626 North Michigan Ave., Saginaw, Mich.

269

 

For Sale or Trade—Fine orchard of
15,000 to 18,000 bearing apple trees,
standard winters. Situated in best fruit
belt in U, §., Washington county, Ark.
Soil is good, the lay of the land is per-

fect. Well fenced, good buildings. Want
good clean stock general merchandise.

Prices must be right when writing in
particulars. Encumbered. Outlook for
fruit crop is good. For particulars write
S. R. Stone, Olathe, Kan. 2

LISTEN, MR. MERCHANT

We are ready, right now, to conduct a business
building, profit producing advertising campaign.
that will increase your cash sales from three to
six times, dispose of old goods, and leave your
business in a stronger, healthier condition than
before. a a

Comstock-Grisier Advertising & Sales Co.
907 Unio Building Toledo, Ohio

 

For Sale—Drug store in Grand Rapids,
inventories $2,700. ‘Will sell for $2,000.
Suitable terms. Reason for selling, own-
er sick, unable to attend to business.
Address A. B. Merritt, Valley City Mill-
ing Co., Grand Rapids, Mich. 278

Administrator Sale—Two-story double
store; lot, groceries, restaurant and room-
ing house; fixtures; annual sales $6,000.
Quick sale price, $2,500. Chas, A. Sheffer,
Fennville, Mich. 277

For Sale—Here is a splendid opportunity for
someone. General stock merchandise. Will in-
voice about $1,000. Store, depot, postoffice and
living rooms under one roof. Good barn and 6%
acres good land. Buildings in good repair. Cash
for stock. Buildings and land on easy terms.

E. A. Bromley, Englishville, Mich. 266

For Sale—One 300 account McCaskey

 

 

register cheap. Address A. B., care
Michigan Tradesman, _ ee 548
Store and office fixtures of all kinds.

The largest line of new and second-hand
soda fountains, wire chairs and tables
in Western Michigan. Bargains. Michi-
gan Store & Office Fixture Co., 519-521
N. Ottawa St., Grand Rapids, —_— 4

 

For Sale—Modern grocery with meat
counter and bakery in connection. Did
a business of $47,000 in 1910. Strictly up-
to-date in every department, located in
one of the finest cities surrounded by
the best farming country in Central
Michigan, with a population of 5,000.
Reason for selling, death of wife. Ad-
dress No. 265, care Tradesman, 265

For Sale—75 room Chicago family ho-
tel, convenient to university; clears
$2,500, price $4,500. For Sale—50 room
Northern Illinois hotel, price $5,500. For
particulars address Frank P. Cleveland,
ae Adams Express Bidg., ———
nois.

For Sale—Two Bowser self-measuring
oil tanks nearly as good as new. One
two-barrel steel floor tank, $40, cost $65.
One two-barrel floor cellar tank $50, cost
$75. Faye E. Wenzel, Edgetts, —_—

 

 

 

”

For Sale—$1,500 stock groceries and
hardware in new farming country Cen-|
tral Michigan. Last year’s store sales
$10,000. Produce business connected, 40
cars potatoes shipped this season. Sell
at invoice. Wish to go into auto busi-
ness. Address No. 263, care Tradesman.
263

For Sale—Paying drug stock in com-'|
ing city of Central Michigan.
stock, invoices $3,000. Daily sales
Elegant location. Rent cheap.
Dec, care Tradesman.

Sale or Trade—Large model cooler, |
oak and brass finish. Nearly new. Nel-/|
son Kettinger, Nashville, Mich. 260

A LIVE RETAILER wanted in each
town to represent us on our corn flakes. |
Sole representation given at prices job-
bers pay for other brands. 25% addi-|
tional profit belongs to the retailer who}
acts quickly. First come, first served. The}

$35.

261

quality of the corn flakes is so good |
customers notice it and “repeat” busi- |
ness always follows. Standard Pure}
Food Co., Owosso, Michigan. 28 |

For Sale—A splendid income-paying|
business in a live town. For full par-|

ticulars adress James A, Doane, Augusta,
ae en 259 |

For Sale—One

McRay refrigerator, |
8x10x11¥%. For particulars write L. R.|
Withington, Jonesville, Mich. 255 |

For Sale—General store in small town; |
stock and building; $6,500; no trade;
rare bargain. F. A. McKay, Zenda, Wis.

254

 

 

For Sale—Stock of general merchandise
located in a good Central Illinois town
of 1,200. Doing a fine business. Best
of reasons given for selling. Stock will
invoice about $24,000. Will take % in

other income property at cash value.
Traders need not apply. Address No.
258, care Tradesman. 253

For Sale—A country store, groceries
and dry goods. Good locality, good rea-
sons for selling. No trade. D, Veemnstra,
R. R. No. 1, Allegan Co., Hopkins Sta-
tion, Mich. 252

 

For Sale—Seda fountain complete, in-
cluding two tanks, counters, marble
slabs, stools, bowls and work board.

Good condition. A bargain for cash. Ad-
dress Bellaire Drug Co., Grand Rapids,
Mich. 244
For Rent—A store building for general
merchandise, groceries, hardware, dry
goods, etc., in a good town surrounded by
a rich farming community. Address Dr.
Geo. Park, Varna, Ill. 242
For Sale Cheap—One McCray refriger-
ator, 6x7x714, nearly new. For further)
information enquire A, R, Hensler, Bat- |
tle Creek, Mich. 241
Wanted—Position

 

 

as grocery clerk,

Fresh | furn
Address | U%

| Mich. _

land caps, $137.49, hardware,

 

young married man, five years’ experi-
ence. Best of references. Address Box |
H, care Michigan Tradesman. 247 |
SPECIAL SALES—Start a spring sale. |
Let people know you are alive.
sale conductor in the business.
one.
sales. W. N. Harper, Port Huron, Mich
236

Bar no}

 

—¥or Sale—First-class grocery stock and
fixtures of about $1,500 in the best town
in Michigan. No old stock. Have other

Personally conduct ail of my ont

  
 
 
 
     
 

 

For Sale—On general merchandise
store in Bedforc ousiness,
best location, | Best
reasons for ; ng } you have
$6,000 to $19,000 cash 2 t a2 moriey |
maker from the start, look this up at
once Address E. S. Van Sickle, Bed-
ford, Iowa. 243

: 3 ad m 3

ee ons T ry

5 a2 ¥ aaer
eed t appiy
4€SMa ak

 

yi

new up-to-:

 

shings.

gents’ furreis WW ould inventory
about $6,.0¥, including fixtures. Corner
store, best location im city. Kuquire at
wmwercantile brokerage Co bay ty

    
  
     
 
 

For Sale—One of the

HAST

 

    
 
 

general merchandise and mii
nesses in M igan, located at
ark. Inventory taken January

groceries $1,283.73;

goods,
shoes and

dry

woots, rubbers, 31
and paints, $1,073.63; flour,
grain, $562; store
counts receivable

nicles and harnesses,

    

 

  
 
  

 

' look it over and make z
vert E. Carter, Receiver, Piumb-Hayes
Mercantile Co., Mill Creek, Mich L656

For Sale—Grocery and shoe stock
live town Central Michigan. One com-
petitor. Address No. lll, care Trades-
man. itl

 

Cash for your
i bring buyer and
matter where locat
sell or exchange any
property anyw ;

 
  
 
  
 
 
 

rrank PF. Cie
1261 Adams
illinois.
I pay c
yf merchandise. Must be cheap. Et.
<aufer, Milwaukee, Wis. 32

 

 

HELP WANTED.

Wanted—At once, manager grocery department.
Must be busimess getter and right m every way
State experience and A good
chance for the right person Parson & Holt. St
Charites, Mich. 26

Salesmen making 5s
for order book to-day
line. Goods : commis
paid promptly Canfield Mfg. ¢
Sigel St., Chicago.

give reterences

towns, write
Al consignment
3 a
3 :

 
   

hing

shipped

   

Oldest | ae

 

business. Lock Box 2043, Nashville, | w

cosine de ee 234
An up-to-date shoe stock for sale.

Reasonable price if taken at once. Ad-

dress No. 233, care Tradesman.

Good opening for two first-ctas
One grocery and one dry goods at Stur-
gis, Michigan, Suitable location available.
Large business room with fine well light- |

  

 

a@ basement. Centrally located. <Ad-|
dress R, &. Tracy. 222

 

Will pay cash for stock of shoes and
rubbers. Address M. J. O., care Trades-
man. 221

There has been millions of money made}
in the mercantile business. You can do}
as well.
ing and the business for you. We
all we wish and want to get out.
us for full information.
eare Tradesman. Zoe

have}

~ TYPEWRITERS.
Typewriters of all makes.

Fully guar-j}

 

anteed. Free trial anywhere. Send for}
catalogue and special prices. W. White-|
head, 30. Lasalle St., Chicago, I. 225 |

For Sale—Stock of grocery fixtures, |
Toledo Computing scale, American Slic-|
ing Machine, ete. Oscar Hesse, Howell, |
Mich. 292 | |

 

For Sale—Drug stock and fixtures worth
$2,500. Will sell for $1.600 if sold quick.
Address W. C. P., care Tradesman. 166

| with

We have the location, the build-| -

 

SITUATIONS WANTED
Wanted—Young man desires position
clothing, dry goods or

 

    

welve rs
L. W. Gardner, Tr

 

ee

oung married man, sober,

years’ office experience; two
xeeper for wholesale house

desires

Write | —
Address No. 220, |

 

 

i
=—

Office Stationery (2

aie ni at

sf ae 4 i.
ENVELOPES

 

‘COUNTER BILLS

renown asat nna rs atenmrit roe nr meme en

  
    
   

 

 

 

WHAT IS
THE GOOD

 

ance.

Eryy
BALL

presses

ex1se.

ne

   
    
   

: Vie tegan

 

 

 

MICHIGAN TRADESMAN

:March 15, 1911

 

NEW YORK MARKET.

Special Features of the Grocery and

Produce Trade.
Special Correspondence.

New York, March 13—The
starts in with about the dullest spot
coffee market we have had this year.
Buyers are apparently simply
ing to see what will turn up, and

week

wait-

meantime are taking very small quan-
tities of the product. Sellers are hold-
ing on pretty firmly and are not by
any means discouraged, as they claim
that “everything” in the coffee situa-
tion is in their favor. In store and
afloat there are 2,467,079 bags, against
3,467,066 bags at. the same time last
year. At the close Rio No. 7 is
worth in an invoice way 123¢@12'%c.
Mild coffees show some _ improve-
ment, but it is slight. Good Cucuta
is quoted at 134c.

There is a fairly steady demand for
teas and holders are encouraged in
the belief that with the advancing
year the business will continue to
show in their favor. It would be a
dificult matter, perhaps, to find any
large lines of colored teas, and what
there is is held in few hands. We
have had quite a good enquiry from
London for low grade Congous for
blending purposes. Quotations are
practically unchanged.

Sugar is firm and business shows
a steady improvement, small although
it be. Standard granulated 4.70c with
practically all refiners.

New Orleans molasses is moving
in a small way at quotations showing
no change from previous report. For-
eign stock is selling fairly well, as is
new Ponce—to arrive. Good to prime
open-kettle, 25@32c; fancy Ponce, 35
@40c. Syrups are in very moderate
supply, but there seems to be enough
to meet all demands.

Little of interest can be picked up
in the canned goods trade. Tomatoes
would move freely if—there were not
a “difference of opinion” between
buyer and seller as to the value. This
difference seems to be about 2%c per
dozen. Some holders have sold at
80c, but no great amount of desira-
ble goods can be found below 82%
f. o. b. Some New York State corn
has changed hands at 82%c, and this
price, too, is below the view of hold-
ers. Some business has been done in
future corn, but the market is not yet
in full swing. Western peas have
been selling in futures and packers
are about. done. Spots are moving
in a very moderate manner, most of
the enquiry being for cheap grades.
String beans are in very moderate
supply. Other goods are without
change.

A better feeling exists in the but-
ter market than prevailed last week.
Creamery specials are quoted. at
274e; extras, 25'4@26c; firsts, 20@
23c: held stock, 19@21%c; imitation
creamery, 17@18c; factory, 15@16%c.

Cheese is steady and without no-
ticeable change. Whole milk New
York State is quoted at 14%4@16c.
Export trade is assuming impor-
tance.

Eggs are steady. Supplies are ap-

 

parently ample to met all require-
ments, with good quantities on the
way. Best Western, 19@22c.
—__2-.-s——
Vanishing Buckwheat Cakes.

Intone a threnody for the buck-
wheat cake. Undone by the patent
breakfast foods of an effete age,
which allows itself to be cheated with
gravel, bran and sawdust, the buck-
wheat crop, according to millers of
New Jersey, has been over produced,
net because the farmers raise too
much, but because the American peo-
ple eat too little. Here is a pretty
tale for a rising generation. Consid-
er the dignity of the buckwheat tra-
dition. With the first frost came the
mystic rites; the batter crock was set
for the night near the fireplace, or,
in later times, adjacent to the stove.
The cakes (which filled a breakfast
plate) were baked on a large flatiron
warmer, three at a time, and turned
with a mason’s trowel; none genuine
without. Thus all this talk about
eating thirty at breakfast is unschol-
arly, and associated with a spurious
cake no larger than a modern bread
and butter plate. Five of the genuine
made any jacket tight until noon;
three caused the eyes to bulge
(though a growing boy is on record
as having been able to “chew, though
he couldn’t swallow any more’); six
made a grown man’s meal, and seven
made a “regular gorge.” The normal
human stomach would not contain
nine, though eight were known to
have been eaten at a sitting.

The cake itself was a rich, golden
brown with a crisp rim, particularly
toothsome. When young, one ate the
center, and saved the rim to the last,
as we save frosting. With the cake
came a jug of the purest
maple syrup; others liked them with
sausage, though this was an acquired
taste. It was also customary to cut
a small square out of the center of
the cake as a pool for the syrup. The
moral issue was the tendency of the
cakes to grow cold on the platter if
cooked faster than consumed; and
many a stoical character and gener-
ous disposition was trained on the
yielding of the warm cake to the
younger children, and the eating of
the cold. For a cold cake to a warm
one was as friendship to wedlock;
wholesome but unsatisfying. Even
the element of domestic tragedy once
entered when the cook spoiled the
batch by mixing in plaster of paris
by mistake. The execrations of a
whole family followed that cook.
Buckwheat cakes were the _ entire
breakfast, Other food was a mockery,
and to descend to oatmeal, or even
doughnuts, after such sublime refec-
tion, betrayed a base mind.

New Englanders claim the origin
and rise of the art of the buckwheat
cake. Be it conceded, but their de-
scendants, emigrated westward, car-
ried the craft and improved it. The
practice finally reached its highest
development in that part of the Mid-
dle West known as Ohio, and in that
part of Ohio known as the Western
Reserve. At least so Ohiaans say,
and they are all honorable men. It
was there that the properties of the
flatiron warmer and the trowel were

brew of

 

at length fully apprehended. The
turning of the cake required as subtle
a flex of the wrist as the change
from up-bow to down-bow of the
violinist; to make the cake land ex-
actly in the spot where it was taken
up required an accuracy of aim above
the sharpshooter’s. A certain great-
grandfather who retained his steadi-
ness of wrist far into fourscore was
an object of general veneration and
awe. Nor is the fame of the Ohio
buckwheat cake local. It is recorded
that an American woman acting in
Paris, and besought by a family of
the French nobility to marry its heir,
first asked the heir if he could supply
her on occasion with the Ohio buck-
wheat cake and maple syrup. And
when the unhappy gentleman assured
her that his chef should make them
at any hour, the infuriated girl chose
as her husband a youth from Chili-
cothe who knew a buckwheat cake
when he saw one. Aliens who trifle
with the mystic faiths of Ohio invite
their doom.

So the buckwheat cake is feding
from our national life, and what stock
of heroes shall be bred on canned
soups? Sound tocsin on the flatiron
warmer with the trowel. Wait.
Somewhere in the valleys of the
Western Reserve, untroubled by
health foods (we stake our scholar-
ship on it), on a crisp morning of
autumn we shall find a batter crock,
a wrist with the cunning flex, and the
serene, incorruptible art, uncorroded
by time. Maybe such can be found

in rural New England, but certainly

not in any club or restaurant known
to benighted Bostonians. — Boston
Transcript.
——_2-2-2—__——
One Day at a Time.

It is easy enough to say, “Do not
worry,” but every now and then some
of us get to thinking about all the
work we have ahead of us, or about
some particularly hard thing we have
to do, and the first thing we know
we are worrying—using up our vita!
force in crossing bridges hefore we
come to them. Somebody has said
that the things we worry about the
most never happen.

One of the most helpful things ic
remember when we get to worrying
about the future is the old fable
about the clock that got to thinking
about how many times it would have
to tick in the days and weeks and
months and years ahead of it, says
an exchange. As it calculated it all
up the thought became so appalling
that the clock stopped. Then some-
one pointed out to it that it had to
tick only one tick at a time and ad-
vised it not to think at all about the
ticks in the future. The clock found
that one tick at a time was. easy.
and so resumed its work with eas?
and pleasure.

So we must remember that we
have to live only one day at a time,
to meet the problems and difficulties
of only one day at a time, and when
we think of it that way it seems easy
enough. It we start to living a
whole month or a whole year in one
day, to borrowing trouble from the
future and bringing it back in to the

 

present in a bunch, of course we will
find it hard. If some of us knew
what we had ahead of us in the years
to come we would have
prostration.
is enough.

In some other ways it is a good
plan for us to divide our lives up in-
to days and live one day at a time.
Ft is a good plan to start out each
day with a resolve to live up to our
ideals during that one day. That is
really easier than to resolve to live
up to them for three hundred and
sixty-five, and if we can do it for
one day then it is easier to do it the
next day.

——_.- 2.
Investment, Not an Expense.

Do not look upon your advertising
as an expense. Figure it as an in-
vestment which will return to you
many fold before the season is over.
The principal mistake retailers make
is in figuring their advertising as an
expense, while it is as much a part
of their investment as the money put
into goods to be offered over the
counter. The expense idea should be
banished before you begin. Above all
things do not lose your nerve. Keep
at it until you see results regard-
less of what may appear during the
earlier portion of the season. You
have to take time to get things com-
ing your way, and until you do get
them coming they will not suit you.
When they begin, however, they will
continue long after the advertise-
ment which attracted them has dis-
appeared from your memory.—Gro-
cers’ Criterion.

nervous
But one day at a timc

>>
Butter, Eggs, Poultry, Beans and Po-
tatoes at Buffalo.

Ruffalo, March 15—Creamery, 24.
; dairy, 18@22c; roll, 16@18c:
poor, all kinds, 12@14c.

Eggs—Strictly fresh, 18@19c.

Live Poultry — Fowls, 15@16c:;
15@16c; ducks, 17@18c;
geese, 13@14c; turkeys, 18@20c; old
cocks, 10@11c.

Dressed Poultry—Fowls, 15@16c:
chickens, 15@17c; turkeys, 20@23c;
ducks, 18@20c; geese, 12@14c.

Beans—Peas, hand-picked, $2; me-
dium, hand-picked, $2; marrow, hand-
picked, $2.30@2.40: white kidney,
$2.50; red kidney, $3@3.25.

26tAc

chickens,

Rea & Witzig.
nae

Traverse City—The Traverse City
Canning Company’s property has
been sold at receiver’s sale to R. J.
MacDonald for the B. J. Morgan es-
tate and plans are under considera-
tion for the reorganization of the
business.

—_+-2-.—___

Charlevoix—Orlowski & Son have
plans prepared for a modern brick
store building 70x75 feet, which they
will build this spring for the whole-
sale and retail grocery business.

—_2.>——

A man’s perfection is in proportion
to his hopes. Take hope out of any
man and you will have just what the
world would be without it—nothing.

 

—

BUSINESS CHANCES.

For Sale—An up-to-date store building
with good clean stock of groceries, Write
for particulars. Simon Schaub, Prove-
mont, Mich. 279

ee ee

 

ee Na ae

ee

<a ener

 

 

 

 

When you please your trade you are Duliding success mmercia
Pri The easiest way is to let your customers know just what the ay for
Ean - ‘ :
“4| goods, what they owe after each purchase and to have your accounts m suct
:| shape that you can, without making another figure. te em the tota heir
1 indebtedness.
a3 With The McCaskey Gravity Account Register System every accoun
: is posted and totaled with each purchase and each customer Mas the same
i record of the account as the merchant and in the same handwriting Givimg
— the customer a statement in full with each purchase mspires fim wits n-
fidence in his dealer. He wants to trade where he knows how fis 4 mt
ij stands at all times; where his account is ready for settlement af the same
oT figures he has whenever he is ready to settle
Is in use in 70,000 retail stores in the yrevents loss of customer roug -
United States. Seventy thousand mer- putes over accounts. preve rgetting
chants find that The McCaskey System e to charge. acts as am autem
cuts out useless bookkeeping (posting a Without Any \ector. as an auton e© eve ¥ in
and copying from one book to another). ~"* — SY S&S I EM Book-heeper outs them in position - 89
prevents errors in keeping accounts. n case of fire
Do you want to know who in your locality is using The McCaskey A postal card or a letter will bring a g
System? We have thousands of testimonials. some from merchants you © your part to purchase
know in your state, county and town. _ Better write today. or tear out 3 aver men an
address. Well know what you want

The McCaskey Register Company

Alliance, Ohio

Manufacturers of McCaskey Surety Non-Smut Duplicating and Triplicating Sales Books and Single Carbon Pads im all

It Pleases Your Trade

tgencies im ail principal cities

varieties

 

 

 

Heres The Proot
Kellogg's “Square Deal Policy Protects Both
seat) GROCER»CONSUMER [

Assured

5
¢ *NO SQUARE DEAL POLICY
Some time ago | assisted in adjusting a fire loss for a grocer. Atmong the stuff set aside for adjustment of loss sustained
No “Free ~ was a lot of breakfast food supposed to be damaged by smoke. | opened several packages and found them not damaged
Deals é by smoke—but decidedly stale, and refused to make any allowance whatever on these. We also found a lot of packages
a
5

 

=< Cutting containing a biscuit—popular and well known. Upon exammation I found these decidedly rancid and unfit for food.
learmed later that all these goods had been bought m large quantities m order to get the pnce, and. as is oftem the case,
the quantity could not be disposed of while fresh and saleable. Age does not improve anything edible. There is a lint
even to ageing Limburger and Rocheford cheese—where loud smell gives some class in the nostri of the eprcure. but | have
yet to find the first cereal or package foods, or foods sold m any form, that improve by age, and the sooner manufacturers

 

 

 

6, f « 4 = - jo “ . a
Eo oo of food-stuffs change their system of quantity price and follow the “Square Deal’ policy of a Battle Creek cereal the better
rice to favor for themselves, the reputation of their product, and the better for the grocer. | just want to add here that among the Cereals

put out as damaged by smoke, none of which had the least trace of smoke, were “Kelloggs Toasted Com
Flakes,” (and three other brands*) and others, not one of them cnsp and fresh but Kelloggs Toasted Com
Flakes. Why? Kellogg's was the only cereal there not bought m quantity. Single case purchases kept «
on the shelf fresh, crisp, wholesome and appetizing. From every standpomt. considerng quality, capital or
warehouse room, the square deal policy is the best and only policy for the Grocer.

*Names furnished on application.

REPRINT FROM “UP-TO-DATE”
Edited by J. W. Rittenhouse, official organizer of the Retail

 

Nothing to
encourage over-

  

 

chants of Pennsylvania for the purpose of Promoting Or- |
Body of Organized Merchants in the United States.” ey
x

x

IT PAYS EVERYONE TO STICK TO

9

S

 

 

 

 

 

| sacks
- f
5 Pree che same

 

 

 

ee

Fgh conicntnnainis
© alae _

F ee

=

> Backed by the
= and repntaton
E E____

we

 

 

 

 

 

Chase Motor Delivery Wagons

and Trucks Built at Syracuse, N. Y.

 

Chase Motor Wagons are built in
several sizes and body styles adapted to
many different lines of business from
1000 Ibs., to 2 tons capacity.

   

The Chase Model D, Price $1,050 00

 

We beg to announce that we have secured the agency for West- ‘he Chase Model D is the car that completed the Reliability Run
ern Michigan for the above line. from Philadelphia to Atlantic City and return with a perfect score—
‘The Chase is not an experiment. Its superiority is not a theory. 120 miles at a cost of $1.57. Below is the record:
As the oldest and largest makers of Commercial Wagons in America, Weight of load, 1,000 Ibs.; gasoline consumed, 8 gallons, 2 qts;
they have the experience and the facilities to make the most efficient lubricant consumed, 1 quart, 136 pints; average time, 15 miles per
and economical business Motor Wagons. hour.

 

It is easy to sell a motor wagon, fairly easy to get a testimonial letter from the user; but repeat orders prove that
the wagons are satisfactory. The Rockwell Transportation Co., of New York City, have ordered Chase Wagons as
follows: Nov. 18, 1909, 1; Dec. 20, 1909, 3; March 11, 1910, 2: Sept. 22, 1910, 5; Sept. 30. 1910, 2; Oct. 18, 1910, 1; Oct.
30, 1910, 2. If you are interested, and want to solve your delivery problems, send for our Free Catalogue of Chase
Motor Trucks and Delivery Wagons.

47-49 N. Division Street AD AMS & H ART Grand Rapids, Mich.

 

 

 

 

 

 

 

 

 

We Employ No Salesmen
We Have Only One Price

Yes, we lose some sales by having only one price on
our safes, but that is our way of doing business and it wins
oftener than it loses, simply because it embodies a correct
business principle.

IN the first place our prices are lower because we practically have

no selling expense and in the second and last place, we count one

man’s money as good as another's for anything we have to dis-
pose of.

If You Want a Good Safe—

and want to pay just what it is worth and no more

Seaeuadinene —Ask Us for Prices

On Safes

 

 

 

 

 

Grand Rapids Safe Co. —_—_ Grand ‘Rapids. Mich.

 

 

 

 

 

eee