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Twenty-Eighth Year GRAND RAPIDS, WEDNESDAY, JULY 5, 1911 Number 1450
Business When You
Need It Most
We can help you general merchants who are eager to make a fight for
good business during the usual summer “‘slack”’ time.
Our proposition is simple; we ask but the privilege to show you one way
for making business when you need it most.
Grant our July catalogue that courtesy you would any visitor from the
great markets, look it over earnestly, study its special sales, its selling helps—
Then you'll see your opportunity—the opportunity for every general
store in five, ten and twenty-five cent goods.
+
This book is more than a list of timely general merchandise at net prices,
a great deal more than a catalogue in the accepted term; it is an unusual book
dealing in an authoritative way with the problems you now face and you
should read it as such.
Grasp this opportunity now. If your copy is not at hand write for
No. F. F. 897. You can’t afford to delay.
BUTLER BROTHERS
Exclusive Wholesalers of General Merchandise
NEW YORK CHICAGO ST. LOUIS MINNEAPOLIS DALLAS
Sample Houses: Baltimore, Cincinnati, Kansas City, Milwaukee, Omaha, San Francisco, Seattle
Klingman’s Sample Furniture Co.
The Largest Exclusive Retailers of
Furniture in America
Where quality is first consideration and where you
get the best for the price usually charged for the
inferiors elsewhere.
Don’t hesitate to write us. You will get just as
fair treatment as though you were here personally.
Corner lonia, Fountain and Division Sts.
Opposite Morton House Grand Rapids, Mich.
Experience has taught thousands that there
is no economy in cheap, inferior YEAS tT.
Use FLEISCHMANN ’S—it is the
best—hence the cheapest.
Dayton Scales
Are the only true representatives of the Moneyweight
System of weighing merchandise into money value.
quickly, accurately and automatically. Your goods don't
have to lift a ‘“‘heavy weight’’ on the END of a PEN-
DULUM as in some so-called automatic scales. There
are no parts of our scales subject to heavy strain which
wear down the knife-edge bearings and make the scale
sluggish in action, Our automatic scales actuated by
two perfectly controlled spiral springs are the quickest,
most accurate and sensitive scales known to modern
scale construction.
ELECTRIC FLASH
This device is one of the most remarkable of modern
scale construction. When the merchandise is placed on
the platform, the cylinder is brilliantly illuminated from
the inside. This light penetrates the chart and makes
the weight indications aud values appear with striking
clearness. A cleverly arranged apparatus at the top of
the scale and on the customers side permits the use of signs such as “COME AGAIN,”
“SUGAR 5 CENTS LB. etc. With each action of the scale the sign flashes its message to
your trade creating astonishment and interest by its novelty and perfection of action.
MADE IN DAYTON
DAYTON, OHIO is the home of the computing scale. Beginning in an humble and
small way The Computing Scale Company has in twenty years expanded until today its im-
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city, DAYTON, OHIO. They built the first computing scales; they introduced them to the
trade; they created the demand; they made the improvements which have brought their scales
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THE MONEYWEIGHT SCALE CO., distributors of DAYTON SCALES have sales
offices in all large cities. They will be pleased to assist you in your investigation and selection
of your weighing system.
If you have computing scales of any make which are out of date or not giving satisfac-
tion ask for our EXCHANGE FIGURES. Our allowance for your old scale will surely in-
terest you. WRITE FOR PARTICULARS TODAY.
Moneyweight Scale Co.
58 N. State St.
MASONIC TEMPLE, CHICAGO
Grand Rapids Office, 74 So. Ionia St.
Detroit Sales Office, 148 Jefferson St.
Please mention Michigan Tradesman when writing
The Computing
Scale Co.
Dayton, Ohio
Direct Sales
Offices in All
Prominent Cities
Straight Goods
Very Best
There Is
to Wey 93:
WINELL- WRIGHT
nel tolNe alan
ete IT PAYS TO HANDLE IT
SS a
Distributed at Wholesale by
JUDSON GROCER CO.
GRAND RAPIDS, MICH.
(.) SNOWBOY
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[Gps pote
Lal Drege,
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Twenty-Eighth Year
GRAND RAPIDS, WEDNESDAY, JULY 5, 1911
Number 1450
SPECIAL FEATURES.
Page
2. Fall Furniture.
4. News of the Business World.
5. Grocery and Produce Market.
6. Detroit Produce Market Page.
8. Editorial,
10. Financial.
12. Butter, Eggs and Provisions.
14. Moving Pictures.
16. Selling Schemes.
18. Union Weapons.
20. Woman’s World,
22. Dry Goods,
24. Business Building.
26. The Business Girl.
28. Uncle Tom’s Cabin.
30. Hardware.
32. Fourth of July.
32. Shoes.
36. Some Labor Falacies
36. Saginaw Valley.
40. The Commercial
42. Drugs,
43. Drug Price Current.
44, Grocery Price Current.
46. Special Price Current.
WORKINGMEN’S PENSIONS.
The sew French law providing for
workingmen’s pensions has gone into
effect, and its workings so far have
caused keen disappointment. The
law provides for the registration of
all working people, and the pension
to be granted in the shape of insur-
ance against nonemployment and in-
ability to work from old age is de-
pendent upon an annual contribution
of so small a sum as $1.60. Here is
where the shoe pinches. While the
working people desired the pension,
they were not willing to contribute
anything towards it themselves, hold-
ing that the state should bear the
whole burden.
According to the law, workingmen
and women were to file their appli-
cations by May 1. On that date, in
Paris, where 200,000 were to apply,
according to the statistics prepared,
barely 20,000 had appeared. At Mont-
pelier, where 25,000 forms were dis-
tributed, only 785 were filed. At
Epinal, out of a possible 8,000, only
200 responded. At Auxerre not a
single application was received. At
Havre meetings were called to pro-
test against the law. The government
found itself compelled to extend to
May 15 the period for making applh-
cations for pensions.
The Socialist idea is that the gov-
ernment should bear the whole ex-
pense of old age, workingmen and
nonemployment pensions on_ the
theory that the taxes imposed to cov-
er the cost will fall on the well-to-do
and not on the working people. The
British Government is face to face
with a similar proposition. A work-
ingmen’s pension scheme is now be-
fore the British Parliment, based up-
on much the same plan as the French
law. It is not proving acceptable to
the Laborites, as they contend that
the government should bear the whole
cost and that the work people should
contribute nothing.
The pension system is essentially
bad, as it tends to pauperize a large
class in the community. While the
theory that the rich and prosperous
should bear the greatest part of the
Traveler,
burden of government may be sound
enough, there are limits to taxation,
and it may be doubted if it is wise to
insist upon one element in the com-
munity supporting the other. The
French and_ British Governments
would make a serious mistake were
they to yield to the pressure of the
Socialists and assume the whole bur-
den of workingmen’s pensions. If
the pensions are to be considered as
a sort of insurance against nonem-
ployment and incapacity in old age,
then the able-bodied worker should
be compelled to make reasonable con-
tributions during the period of his
activity and usefulness.
SUPPRESSING ROWDYISM.
The police and police court magis-
trates of the City of New York are
just now engaged in a joint crusade
against all class of rowdies and peace
disturbers in their jurisdiction. Men
and boys of the undisciplined classes
have made life a burden to the fre-
quenters of Coney Island and the
passengers in the subway and elevat-
ed trains, not only insulting and mal-
treating women and children but also
attacking men and tearing their
clothes. So great had the evil be-
come that the New York police au-
thorities took measures to effectively
deal with the trouble.
The police not only promptly ar-
rest all found guilty of rowdyism
and unruly conduct, but they handle
the offenders in such a vigorous man-
ner that all fight and resistance is
promptly taken out of them, which is
tantamount to admitting that the club
and nightstick have free play. The
police magistrates, on their part, are
giving the full limit of the law to all
rowdies brought before them.
This is the only proper and effec-
tive course. All large cities have
their unruly classes. Paris has its
apaches, English cities have their
mohawks and houligans and Ameri-
can communities have their hood-
lums. The characteristics of the
genus are the same, no matter under
what name they travel. They are a
pestiferous breed of parasites on
every community and they can be
kept under only by the stern hand of
the law. Lenient and humane treat-
ment are lost on such rascals. If
they are not actually criminals, they
are on the high road to become so.
They must be handled without
gloves, and while the boys among
them properly belong in reforma-
tories, the adults should be sent with
little ceremony to the workhouse and
the jail. They can be made to mend
their ways by fear of the consequenc-
es only. No appeals to conscience
or to any of the better instincts avail
with these rowdies. The only way
is harsh treatment, and the harsher
the better. The New York police
have adopted the right method, and
it is to be hoped that they will be
permitted to keep it up, and no
mawkish sentimental‘‘y against the
use of clubs and nightsticks should
be allowed to interfere with the good
work. A few broken heads will do
more reformatory work than any
amount of considerate treatment.
REGULATING AVIATION.
The British Government has for-
bidden any sort of aerial navigation
over London or Windsor during the
period of coronation pageants. This
action has been taken as a wise pre-
caution against accidents due to the
falling of an airship among the crowds
or to the excitement which the sudden
appearance of an aerial craft might
occasion in the crowded streets. li
this regulation had not made
there would undoubtedly have been
a rush of aviators to London for cor-
onation week that accidents
might easily happen was shown not
long killing of the
French minister of war and the seri-
ous wounding of the French premier
by an aeroplane that became unman-
ageable and among
the crowds.
been
and
since by the
swooped down
The rapid spread of aviation and
the fact that both aeroplanes
dirigibles are being manufactured
commercially would seem to suggest
the adoption of some general regu-
industry
and
lations to control the
tt is not
airships to soar over big cities, as
there is not only danger in the pro-
ceeding to the aviators themselves,
but what is more important there
is danger to the curious crowds that
the appearance of an airship always
attracts.
sport. advisable to permit
Aviation will always be
a dangerous pursuit, but that fact
does not warrant its prohibition, but
it does suggest the advisability of
regulating it in some way so as to
minimize the danger and at least pro-
tect the general public from risk and
properzy frgm damage or destruction.
Different countries have already
adopted some few rules, but as yet
there is no general agreement on the
subject.
The difficulty of devising suitable
regulations for aviation and the still
greater difficulty of effectively en-
forcing them must be recognized. The
British government has prescribed for-
midable though not too severe pen-
alties for violation of its rules at cor-
onation time, and it may be able to
secure compliance for that occasion,
though we would not be surprised to
hear that some reckless aviator had
sought distinction through lawbreak-
ing. But to keep the men of the air
within bounds at all times and in all
places would be a task which might
probably
well drive police officials to despair,
unless, indeed, some sort of an Icar
ian police force were organized, equip
ped with aeroplanes of great speed,
to pursue
Even then arrest
in midair in a flight which could not
be checked would be a performance
and apprehend offenders.
the making of an
of extraordinary awkwardness and
peril. Possibly, however, the difh-
culty of controlling this interesting
and venturesome invention will not
prove greater than that of making it.
THE WATER QUESTION.
This seems like a trite subject, and
yet the warning for pure water, like
that for pure air, scems a periodical
necessity. The theory of its import
ance is unquestioned, and yet we con
tinue to upon
have their
rivers which
transit the
refuse from no one knows how many
depend
received in
towns and factories as our source of
supply.
Of course, this water goes through
a so-called process, the
possibly
sterilizing
details of which we under-
stand — but more probably we do
not—and we are happier in this
ignorance. If we think of the matter
at all, we take refuge under the
thought that we never drink this
water until it has been boiled and
But the
household are not
thus rendered germ proof.
children of the
acquire the tea-and
habit; at least they
“Iced drinks which have
supposed to
coffee-drinking
should not.
been first boiled?” you suggest. Bui
if you could see what has first hap-
pened to the water from which some
of this crystal product is evolved,
you might still find use for a big
question mark.
The artesian well seems to be an
excellent solution of the pure water
problem, both in town and country,
the springs of the latter being now
condemned by the best authorities
unless and protected from
The crystal looking
enclosed
foreign matter.
fluid may be dangerous through sur-
Water which comes
from a depth of many feet is a saner
method.
The criginal cost
hibitive, yet those who have supplied
face impurities.
may seem pro-
the pure article, even at a high price,
regret the The
exorbitant
have yet to cost.
demands less
than the
does not cheat you out of weeks or
months of
well-driller
doctor. Besides, he
fees
time, usury in suffering
being added to the burden. This is
the most opportune time for looking
after the water supply and no invest
ment can be more essential.
SED
Funerals come high, but a funeral
is not exactly a necessity of life.
SE Aaa sera
Do not try to raise a disturbance
unles you would lower yourself.
MICHIGAN TRADESMAN
July 5, 1911
FALL FURNITURE.
Some New Features Shown For the
First Time.
The iall furniture
with the promise of being a fair suc-
cess. The buyers who have been here
thus far
to be conservative, which, consider
season opens
are showing a_ disposition
ing business conditions generally, is
not unexpected.” With Congress in
session and trust busting going on
the Eastern trade wants to see what
will happen before loading up too
heavily. Buyers from the corn and
wheat belts are encouraged by the
prospects of big crops but will put
off placing big orders until after
harvest. The coast trade has _ not
been heard from vet. The buyers,
however, are optimistic, and look for
a good fall trade, but they have
learned by experience and most of
them seem to think now is a goog
time for caution. They are looking
the displays with much care
and if initial orders are not heavy
the later orders, if conditions warrant
it, will be more liberal. The loca!
manufacturers are not suffering by
reason of the strike—at least they
have not up to this time. The buy-
ers are not letting sympathy stand
over
in the way of good business, but they
are showing a kindly interest in the
local inclined to
make things as easy as possible for
the manufacturers. The latter are
showing their appreciation by taking
extra precaution against over-selling.
lf the visible supply of any piece is
exhausted the buyer is so informed,
situation and are
and if the order is taken it is condi-
tional. With good stocks on hand
and the factories running once more
the prospects are that Grand Rapids
will lose very little, if any, business.
There is not much that is new in
the market this season. The Grand
Rapids manufacturers are not offer-
ing many new patterns and none of
them have pioneered into new fields.
Many of the outside exhibits. are
showin more pieces, but it takes an
expert and a lot of showing to make
the diiference from the January lines
noticable. The popular periods are
still in vogue, no new periods have
been discovered and under the cir-
cumstances there is not much chance
for novelties.
Ip to the Fourth 135 buyers had
registered, which compares with 13‘
up to the same date last year. On
the day after the Fourth, last year,
$1 buyers arrived and the second
day after 85 put in an appearance. It
will be the arrivals after the Fourth
that will tell the story. The big and
rich central territory between the Al-
leghanies and the Rockies will be
heard from then, and it is this sec-
tion of corn and wheat and_ hay
farmers that will produce the good
or the bad news for the manufac
turer.
It is interesting to note how the
manufacturers follow the fancies and
fads of people. A striking manifesta-
tion of this is seen this season in the
number of summer lines that are
shown—goods in willow, grass, reed,
rattan and similar materials. A few
years ago such goods were shown in
the spring only, to be sold during the
summer months, but now they are
all the year around stock and from
all accounts the demand is steadily
increasing. These goods are useful
as living room and bedroom furnish-
ings, but what is giving them a boom
is the growing tendency in home
architecture to have sun parlors and
dens. For the sun parlor, which is
compatatively a new _ institution in
the home, the light summer goods
are espccially appropriate, but these
goods are also fine for the den, with-
out which no modern home is com-
plete. There are about a dozen dif-
ferent summer lines in evidence for
the fall trade, and it is probable five
years ago not more than three or
four could have been counted.
In another direction the manufac-
turers have followed modern fancy,
and that is in furnishings for the
open air sleeping room. The open
air rooms are more or less exposed
to the weather, and ordinary wood
furniture is scarcely suitable. One
manufacturer has brought out a line
of metal cots for outdoor use. The
metal is given a coat of varnish to
make it rust proof, and the beds have
collapsable legs, which makes pack-
ing up into small compass possible,
and they are also furnished with
rings and chains by which they can
be converted into bed hammocks if
desired.
The nearest to a sensation in the
market this season is a summer line
shown in the Exchange. It is made
up of chairs, rockers, tables and set-
tees, made in the go downs of Hong
Kong, with rattan frame covered
with sea grass spun into thread. The
goods are very attractive in the nat-
ural colors, but what gives them
special charm to the buyers is the
price. The chairs are in the accept-
ed English patterns, and the most
elaborate of the fifty patterns shown
is quoted at $6 to the trade, with
freight prepaid, and from this high
mark they taper down to $2. These
goods are made by the Chinese, en-
tire families working on them, and
they are shipped by the _ shipload
around Cape Good Hope to New
York tor distribution. It i§ such fur-
niture as this that is used in India,
the Philippines and other hot dis-
tricts in the Far East. It has found
favor on the Pacific coast, but this is
the first time it has been offered
here, and nearly every buyer is tak-
ing some. The orders are taken for
delivery next March, which means
they wiil be shipped in December,
to arrive in New York sixty or ninety
days later. Gregg & Co., of Toron-
to, with branches in New York, Win-
nipeg, Vancouver, Hong Kong and
Yokohama, are the importers and H.
M. Moody is the company’s repre-
sentative here. Beside the grass,
chairs are shown in split rattan, some
woven in very wide mesh to insure
ample ventilation.
Sheraton patterns are much in evi-
dence this season in dining room fur-
niture—more so than in any former
season. The popular fancy in dining-
room furniture used to call for elab-
United States use it.
i
Dandelion Brand &
Don’t Forget The Staples
New products sometimes sell well—but often they do not.
Never neglect staples for untried stock.
has been a groceryman’s staple for more than a quarter of a century.
It gives the ‘‘true June’’ shade.
Dandelion Brand Butter Color never turns rancid. Ninet
Stock up!
We guarantee that Dandelion Brand Butter Color is PURELY VEGETABLE and that th
under all food laws—State and National.
Wells & Richardson Co., Burlington, Vermont
Send your order now.
Manufacturers of Dandelion Brand Butter Color
Butter Color
y per cent. of all buttermakers in the
e use of same for coloring butter is permitted
i aa
4
July 5, 1911
orately carved stuff, heavy and with
dignity sticking out all over it. Co-
lonial patterns came as a relief from
the ornate, but typically Colonial is
tolerably massive. Chippendale, more
ornamental, lighter and more grace-
ful than the Colonial, met with much
favor when it was offered and is still
a leader. Two or three years ago
Sheraton was given a start and it has
made such progress that no dining-
room line is now complete without it.
The Sheraton has graceful lines, is
not massive, and more reliance is
placed on the beauty of the wood
than in the decorative features. In
fact, about the only decorative fea.
ture is the narrow inlay of white or
satin wood upon the solid mahog-
any. The elaborately carved table
and sideboard are still in more or less
MICHIGAN
demand, but good taste has discover-
ed that the carving is hard to keep
clean. One of the talking points for
the Sheraton is that it is not only
artistic but it is sanitary. In making
Sheraton dining tables those manu-
facturers who pride themselves most
upon being true to type find it neces-
sary to waive a few points to modern
ideas and convenience. The typical
Sheraton table should have legs, but
those who buy tables to-day prefer
the pedestal and the tables are ac-
cordingly so made. Those who want
the tables with legs can have them,
however.
In dining tables the round form
has a great preponderance over the
square. The round table, it is claim.
ed, is more sociable as everybody fac-
es everybody else. They are also
TRADESMAN
more convenient as the chairs can
easily be moved a little closer to
make rcom for a guest. Colonial pat-
terns are still standards in dining-
room furniture and probably always
will be. In oak the Early
patterns are preferred.
English
There are more outside exhibitors
in town this season than in any form-
er year. The big exposition build-
ings, five of them, are all full, and
there is a spill over of about fifteen
Jines in the Clark building adjoining
the Bishop Furniture Company’s
store ,on Ionia street, near Fulton.
The new Furniture Temple being
built by Chas. E. Skinner and asso-
ciates, and the new Keeler building,
on North Division street, will be
completed in time for the January
opening, and contracts have already
been made which will insure both be-
ing weil filled
—_——_s-~.————
Refused To Be Aureoled.
Sunday School ‘Teacher—If you
are a good boy, Willie, you will go
to heaven and have a gold crown on
your head.
Willie—Not for mine, then. I had
one of them things put on a tooth
once.”
a
Brutal Advice.
Miss Passee—Can you tell me of
a good way to keep my hair from fall-
ing out?
Miss Pert—Yes; put it on tighter.
oon
It is never too late to mend—ex-
cept when you find yourself broke.
Merchants Week June 2, 1911
A few of our friends who were with us on Merchants Week.
We want you to be with us next time. It affords a splendid opportunity for getting
better acquainted and we believe is mutually helpful.
WoRDEN (GROCER COMPANY
GRAND RAPIDS, MICH.
THE PROMPT SHIPPERS
MICHIGAN TRADESMAN
SortHE BUSINESS WOR a
x
=
VAL
AUUUUL
a i SIMs Ud 71
SS
Movements of Merchants.
Harbor Springs—Perry A. Powers
is closing out his shoe stock.
Onondaga—George Strong has soll
his meat market to A. S. Clay.
Springs—D. H. Redmond
clothing business
fiarbor
has engaged in the
in the Levi block.
Ann Arbor—L. A. Webb has sold
his confectionery stock to Charles
Preketes, of Adrian.
Cadillac — James Johnston has
opened a new store at 211
South Mitchell street.
W yandotte—Rickard
grocery
Sansouci has
grocery stock of Fred
High streets.
& Johnson
store
purchased the
Droste, State and
Pontiac — Parmenter
hardware
will open their new
in the Turk building July 10.
Highland Park — The Highland
Park State Bank has increased its
capital stock frem $60,000 to $100,000.
Millington—A. J. Price has sold his
stock of groceries to Ira J. Hossler,
who will conduct the business in the
future.
Mt. Pleasant — Briedenstien &
Hoffman have purchased the old
Taylor & Ratliff building and the
Lafromboise building and will install
groceries and meats.
Gaines—Mrs. H. C. Switer has pur-
chased the millinery stock owned by
Mrs. James McCaughna and will con-
tinue in the same building where the
business has been conducted.
Owosso—Edwin Knapp, formerly
engaged in the hardware business in
this city with his brother-in-law, the
late Isaac I.. Peck, died at his home
in Middletown, N. Y., some days
ago.
Calumet—David E. Toplon, who
for the past year has acted as Sec-
retary of the Calumet Store Co., has
resigned his position with the inten-
tion of engaging in business for hini-
self.
Saginaw—While counting his cash
hardware and leather store
Gotttield Nauman, 55 years old, drop-
ped dead and was later found by a
young woman clerk. Heart trouble
was the cause.
Owosso—Fred C. Lewis has sold
his interest in the Fred C. Lewis &
Co, grocery store to Harry Smith,
and the business will be conducted
in the future under the firm name of
Harry Smith & Co.
Flint—The stock
Fred TH. Goodrich has been purchas-
ed by Victor Holmes and Lee N.
Martin, who will carry on the busi-
ness at the old location, 529 South
Saginaw street, under the firm name
of Holmes & Martin.
Sault Ste. Marie—Arthur Lapish
has resigned his position with Comb’s
bakery and will engage in the gro-
at his
drug owned by
t
cery business. He has purchased the
Harvey Atkins stock and will con-
tinue the business at the old stand,
1109 Ashmun street.
Lansing—S. S. Kresage, of De-
troit, who owns several 5 and 10 cent
stores throughout the country, will
open a similar store in this city, hav-
ing rented the building formerly oc-
cupied by the Mills Dry Goods Co.
lle will take possession August 1.
wosso—Dudley Reynolds is pre-
paring to open a grocery store in the
Christian building, at the corner of
3all and Main streets. Mr. Reynolds
was formerly employed in the grc-
cery department of C. A. Lawrence's
store and recently has been working
for Lyon & Pond.
Faton Rapids—L. O.
came here a year
Hoxie, who
ago and opened a
bazaar business, has sold his stock of
goods to Boice & Stoddard, who wiil
continue the business for a time at
its present location. Mr. Hoxie will
go to Detroit, where he expects to
engage in some line of business.
Charlotte—J. B. Gibbons has pur-
chased the stock of music and phon-
ograph supplies of the F. S. Gutter-
son music store and will take posses-
sion about July 10. Mr. Gibbons will
move his jewelry stock into the build-
ing now occupied by the music store
and will combine the two lines of
business.
Sturgis—After forty-two years of
active engagement in the grocery busi-
ness, Jchn Bostetter has sold _ his
stock to V. E. Collins, who has for
some time been employed as a mail
clerk on the Lake Shore, but has had
considerable experience in the gro-
cery line in the past. Mr. Bostetter
expresses his intention of treating
himself to a well earned rest for the
remainder of his days, to which he
considers his years of labor have en-
titled him.
Eagle—The new elevator here, for
the past two years operated by W.
W. Lung, has been sold to Fred
Gunn, of Sebewa, Fred Baldrson, of
Portland, and Ed. Balderson, of
Eagle township. The elevator wiil
be managed by Fred Balderson, who
has been book-keeper for Mr. Lung.
Leonidas—E. W. Wilcox,
buried Monday,
who was
was a leading mer-
chant here for over forty years, com-
ing to Michigan from Naples, N. Y..,
in 1836, in a pioneer wagon. He
was 82.
Bay City—Slot machines have dis-
appeared in this city.
cigar store, saloon,
rant, hotel, newstand or drug store
in the city that did not have from
one to ten of the machines it was be-
cause they could not find a supply.
Even grocery stores had them. So
If there was a
poolroom, restau-
many complaints that boys were be-
ing made eager gamblers, losing their
pocket money, were made that Mayor
Woodworth ordered the police to
give the owners notice of immediate
remova!. The police have been busy
notifications. One dealer de-
$100 per day was his rev-
enue from the machines.
making
clares
Manufacturing Matters.
Detroit—The J. D. Chandler Co.
has changed its name to the J. D.
Chandler Roofing Co.
Detroit—The Abbott Motor Ceo.
has increased its capitalization from
$300,000 to $1,050,000.
Flint—W, A. Paterson Co., carriage
manutacturer, has increased its capital
stock from $200,000 to $330,000.
Union City—The capital stock of
the Union City Canning Co. has been
increased from $22,000 to $24,500.
Detroit—The Kelsey-Herbert Co.,
manufacturer of auto bodies, has
changed its name to the Herbert
Manufacturing Co.
Detroit—The U. S. Motor Casting
Co. has been incorporated with an
authorized capital stock of $5,000, of
which $2,500 has been subscribed and
paid in in property,
Detroit—The Simplex Machinery
Co. has engaged in business with an
authorized capital stock of $15,000, of
which $11,500 has been subscribed and
paid in in cash.
Kalamazoo — George
whose candy factory
Hanselman,
was. burned
June 26, has closed arrangements for
the use of the Newton building, 118
North Edwards street.
Detroit — The Zenith Carburetor
Co. has engaged in business with an
authorized capital stock of $10,000,
all of which has been subscribed and
$2,000 paid in in cash.
Port Huron—A new company has
been organized under the style of the
Brennen Furniture Co., with an au-
thorized capital stock of $25,000, of
which $16,000 has been subscribed and
$3,000 paid in in cash.
Bay City—A new company has
been organized under the style of
the Wear U Well Shoe Co., with an
authorized capital stock of $5,000, of
which $2,500 has been subscribed and
$1,000 paid in in cash.
Detroit—The Detroit Concrete Re-
ceptacle Co. has been incorporated
with an authorized capital stock of
$25,000, of which $14,900 has been sub-
scribed, $1,600 being paid in in cash
and $13,300 in property.
Detroit—The Abbey-Barnum-Cart-
wiight Co. has engaged in the manu-
facture of wire, brass, bronze and
metal work, etc., with an authorized
capital stock of $2,000, of which $1,200
has been subscribed and $900 paid in
in cash,
Detroit—Kraetke Bros., conducting
a general machine shop, have merged
their business into a stock company
under the same style with an author-
ized capital stock of $10,000, all of
which has been subscribed and paid
in in property.
Grand Ledge — The rapidly in-
creasing business of the Grand Ledge
Paint Co. has necessitated the erec-
tion of a new building at the west
end of the present factory. It will
July 5, 1911
be of cement brick and the dimen-
sions will be 32x44.
Detroit—The Turner & Moore Man-
ufacturing Co. has engaged in business
to manufacture work-jigs, tools and
special machinery, etc., with an au-
thorized capital stock of $25,000, of
which $16,680 has been subscribed and
$6, 000 paid in in cash.
Detroit—The Johnson Bearing Co.
has been organized to manufacture
and deal in bearings and parts of
autos, engines, dynamos, etc., with an
authorized capital stock of $100,000, of
which $66,000 has been subscribed,
$2,750 paid in in cash and $55,000 in
property.
Kalamazoo — During the annual
annual shut-down of the Kalamazoo
Corset Co., which this year will ex-
tend to July 10, ihe electric power
system will be completely, changed,
individual motors and drives replac-
ing the few large motors now. in
use.
Ontonagon — The Ontonagon
Creamery, the contract for the erec-
tion of which was let about six weeks
ago, is now completed and ready for
business. The construction of the
plant was rushed from the start. The
directors of the creamery inspected
the buiiding last week, found every-
thing satisfactory and formally ac-
cepted it. The creamery will take
care of the milk of 1,500 cows. It
is planned to commence operation at
once.
Charlotte—This city is in line for
a new industry, in the shape of the
Charlotte Carburetor Co. This com-
pany consists of M. K. Miller, R.
Crofoot, Bert Paton and Fred Bintz,
all of this city. Some time ago these
gentlemen purchased the patent ot
a new carburetor from the inventor,
James Whitcomb, also of this city,
the patent being issued March 7.
Since then Mr. Miller has been ex-
perimenting in order to make it as
nearly perfect as possible.
Wopkins—The new cheese
building of F. W. Hicks is
completed. It is located just north
of the old site of the one that burn-
ed recently, and is 26x56 feet, with
a boiler room 12x20 feet and a drive-
way 15x20 feet. The entire plant
will be new, and as soon as the ce-
ment fleors are hardened and season-
ed sufficiently the machinery will be
put in place. It is now expected
that it will be about July 15 before
the factory will be opened for busi-
ness.
factory
nearly
2.
Pie in Art.
An artist in Chicago tells of a
woman in that town, who, with her
maid, went to purchase a still-life
picture for her diningroom.
She selected a canvas on which
were painted a bunch of flowers, a
pie cut in two, and a roll, and was
about to pay twenty-five dollars for
it when her maid approached to whis-
per in her ear.
“Excuse me, ma’am,” said the serv-
ant, “’but you are making a bad bar-
gain. | saw a picture very much like
this sold the other day for fifteen dol-
lars.”
“And it was as good as this?”
“Better, ma'am. There was a good
deal more pie in it.”
July 5, 1911
ne
ase
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GRO
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CERY*> PRODUCE MARKET
ny
We . Si
oral (f
misfit
The Produce Market
Apples — Southern stock fetches
$1.50@1.75 per 24 bu. box. “Reports
from the orchards in this vicinity
are to the affect that the crop of
winter fruit will be short.
Asparagus—$1 per doz.
Bananas—$1.50@2.50 per bunch,
according to size and quality.
Beans—$1.55 per bu. for hand-
picked; $2.25 for kidney.
Beets—New, 30c per doz.
Butter—The market‘is firm and
stronger. This is due to the in-
creased demand caused by the resort
influx at lake resorts, coupled with
the good speculative demand for fine
butter. The make of butter is fully
up to the average for the season, and
the quality is running good. The
weather has been generally favorable
to the making of fine butter all over
the country, and a considerable quan-
tity has been sold for storing. The
market is healthy and the future de-
pends on the demand. Local dealers
hold fancy creamery at 22%c in tubs
and 23c in prints. They pay 18c for
No. 1 dairy and 16c for packing
stock.
Butter Beans—$1.75 per box for
home grown.
Cabbage—New commands $2.75 per
crate.
Celery—25c per
grow.
Cherries—$1.25 per crate for sour
and $2 per crate for sweet—16 quart
Crate.
bunch for home
Cocoanuts—60c per doz. or $4.59
per sack.
Cucumbers—75c per doz. for hot
house.
Currants—$1.35 per crate for red.
No receipts of white as yet.
Eggs—The market is firm at an ad-
vance of 1c per doz., due to the fall-
ing off of the production. The re-
ceipts of eggs have decreased consid
erably during the past few weeks, as
usual at the season. Owing to heat,
the quality of the eggs arriving is
showing the effects of the weather,
and the percentage of fancy eggs is
very small. The market is in a
healthy condition on the present bas-
is and any change will likely be an
advance. Local dealers pay 141!4c,
loss off, delivered.
Gooseberries—$1.50 per crate.
Green Onions—15c per doz.
Green Peas—$1.75 per bu. for Tele-
phones.
Green Peppers—$2.75 per crate.
tTloney—15@16c per fb. for white
clover and 12c for dark.
Lemons—California, $6.50@7 per
box; Messinas, $6.25@6.50 per box.
New Carrots—25c per doz.
Lettuce—85c per bu. for
per bu. for head.
leaf; $1
Onions—Egyptian, $3.75 per sack
of 112 tbs.
Oranges — Washington Navels,
$3.25@3.75; Mediterranean Sweets, $3
(8.50; Late Valencias, $3.75@4.
Musk Melons—There is a_ good
supply of canteloupes and prices are
still! very cheap for the time of thé
year The demand is increasing and
most melons are of a fine quality.
Rockyfords command $2.25 for ail
sizes.
Fieplant—75c per box of about 45
ths.
Pineapples—Cubans fetch $3.25 for
all sizes. Floridas command _ $3.75
crate for all sizes.
Pop Corn—90c per bu. for ear;
314(@@324c per fb. for shelled.
Potatoes—Old stock, $1 per bu.;
new, $5 per bbl.
Poultry—Prices are very low and
the receipts continue heavy on most
lines. The demand shows an in-
crease tor fresh killed goods, as stor-
age goods have been used to a great
extent for some time. Local dealers
pay 10c for fowls; 6c for old roosters;
10c for old ducks and 12c for young;
12c for turkeys; broilers, 114@2 thbs.,
15@16c.
Radishes—15c per doz.
Raspberries—$2 per crate for red
and $1.50 for black. The crop. of
both promises to be large.
Spinach—$1 per bu.
Tomatoes — Home grown
house, $1 per 8 tb. basket.
Veal—Dealers pay 6@10c.
Watermelon — Georgia command
$3.50 per bbl.
—__22-s————
The Grocery Market.
Sugar—The demand from the re-
tail trade is larger than that of two
weeks ago, but there is very little
speculative buying. The market on
raws is a little higher than a week
ago and the market is reported as
showing more activity. The Cuban
crop, estimated now at 1,450,000
tons, is much short of the earlier es-
timates, and with the heavy preserv-
ing season just at hand many look for
prices to advance.
Tea—Considerable excitement is
manifested in low grade greens on
this side, which have advanced about
7c per pound from the beginning of
the season, The color situation has
been responsible for nearly all of this.
New Japans, Congous and Formosas
are coming forward, all on a very
firm basis. Advices from Japan indi-
cate that Japans below 24c per pound
in a large way may be much less mer-
chantable than usual, on account of
absence of artificial color. The tea
hot-
market is in a healthy condition and
the consumptive demand is fair.
TRADESMAN
Coffee—Prices are very firm and an
advance is looked for by some, as
the New York market is still higher
than a week ago on both options and
spot coffees. Prices in this locality
should be advanced at least a half-cent
to be on equal basis with other mar-
kets. The demand at the present is
only fair.
Canned Fruits—Show quite an in-
crease in price over past years at this
season, which is thought to be caused
by the exceedingly high prices at
which dried fruits have been selling
for several months. The Central
California canners have announced
opening prices on the entire line of
fruits and most lines show an ad-
vance over prices of 1910 of about
109 per cent. Prices on Maryland
strawberries are fully 15c per dozen
higher than a year ago, and blueber-
ry prices, which were just announced,
show a still larger advance. Sup-
plies of some canned fruits are very
small and it is thought the market
will be bare before the new pack ar-
rives, which, as a rule, is some time
in September.
Canned Vegetables—Spot tomatoes
are about 5c per dozen higher than
futures and are very firm. The de-
mand is good. Prices have not reach-
ed so high a point as to curtail the
demand, to any great extent. Futures
are still slowly and
wholesalers do not seem anxious to
take any great quantity. Much inte:-
est is shown in peas, because of the
damage to the crop in different parts
of the country and the fact that the
pack will be much less than was first
estimated.
mand and prices have been unchang-
ed during the week. The crop pros-
pects of corn is much better than
either tomatoes or peas, although it
is still too early to know just what
the pack may be in any state.
Dried Fruits—Raisins are unchang-
ed and quiet. Currants are in moder-
ate demand at ‘ruling quotations. Fu-
ture prunes are slightly higher and the
basis price, on the coast, and in a
large way, is from 43%@b5c, acording
to date of shipment. The demand is
only fair. Spot prunes are very scarce,
very high and in very light demand.
Spot peaches are getting cleaned up,
but the demand is only fair. Futures
are probably a cent below the opening
price, and the demand has been only
fair. Spot apricots are very scarce
and cut but little figure Futures
are so high that almost nobody is
buying them.
Syrups and Molasses—On account
of the flurry in corn, glucose has been
marked up 5 points and compound
syrup has been advanced %c. The
demand for compound is in-
active. Sugar syrup is unchanged and
quiet. Molasses dull at ruling prices.
Cheese—The market is firm and
strong. There is only a speculative
demand for high grade cheese and all
receipts are being cleaned up on ar-
rival, The average quality of the
cheese arriving is very fine and there
will likely continue to be a good spec-
ulative and consumptive demand at
practically unchanged prices for some
time.
Provisions—The recent advance has
curtailed the demand and smoked
selling most
Corn is still in good de
syrup
meats are not selling as well as usual
at the season. Pure lard is firm at%4c
advance, and compound is steady and
unchanged. Both show normal con-
sumptive demand. Barrel pork is un-
changed and is only in fair demand.
Dried beef and canned meats are un-
changed and quiet.
Fish—Cod, hake and haddock are
unchanged and quiet. Domestic sar-
dines are unchanged, both as to new
and old, but the talk from the pack-
ing districts is very firm on account
of unsatisfactory run of fish. Import-
ed sardines are unchanged and quiet.
Salmon is exceedingly high and firm;
demand light, New shore mackerel
has receded somewhat from its high
prices during the week, and prices
are 50@75c per barrel below a week
Other mackerel are unchanged,
and the demand for mackerel general-
ly is only fair.
nen er
Toledo Jobbers Spend Two Days in
Michigan.
Toledo, July 3—The trade extension
trip into southern Michigan, under-
taken last Wholesale
Merchants and Manufacturers’ Board
of the Toledo Club was
most successful The fifty-two tired,
but happy, travelers returned to the
city Wednesday evening over the Ann
Arbor road, which had supplied the
party with one of its comfortable gas-
ago.
week by the
Commerce
oline cars.
The
twenty-five Michigan towns during the
two days—sixteen towns on Tuesday
and nine on Wednesday. They went
as far Mount Pleasant,
which is about 160 miles from Toledo.
“We had a fine time,” said J. Gaz-
zam Mackenzie, president of the To-
trade excursionists visited
north as
ledo Commerce Club, who was in the
party. “The tosehurnMichiganlyod
party. “The southern Michigan field
is a splendid one. The people all
seem prosperous and the crop outlook
could not be better. . Wherever we
went we were treated royally by the
people, who welcomed us with open
a.ms and seemed genuinely glad to
It was the best trip the whole-
sale board ever had.
“The treatment we received from
the officials of the Ann Arbor road
was most courteous and the trip itself
was far more comfortable than those
we made last year in automobiles.
There was no dust, no muddy roads
giver
Sce Us.
and no rain. Our train was
the right of way on the line so that
we could run on schedule time.”
Fifty-eight tickets were sold to
members of the Club, but six of them
did not make the trip. The fifty-two
who went all expressed themselves as
more than pleased with the journey
The towns visited Wednesday were
Owosso, Carland, Elsie, Ashley, Itha
ca, Mount Pleasant, Shepherd, Alma
and Durand.
Fred C. Beard sails on the Maurs
tania July 5 for Liverpool, intending
to spend the summer in England. H«
left the United
ago and has been back only
Kingdom forty years
once
since—twenty-two years ago. During
his absence he will visit his aged
mother in Cornwell.
Ce a
People are often suspicious of @
man who gets there with both feet.
MICHIGAN TRADESMAN
Detroit Produce Market Page
July 5, 1911
Eighth Annual Convention of Michi-
gan Bakers.
Detroit, July 3—The eighth annual
convention and midsummer outing of
the Michigan Association of Master
Bakers will be held at Cedar Point,
on Lake Erie, Tuesday, Wednesday
and Thursday, July 18, 19 and 20.
The place of meeting is an ideal
point. Cool breezes blow continual-
ly across the blue waters of the lake
and the accommodations are all that
mortal men could desire. The Ce-
dar Point Resort Co. has extended
to us every courtesy in the way of
special rates and the money expense
of attending this outing will be less
than any former one. The trip is
worth more than it will cost merely
as a little outing, regardless of the
great benefits which accrue to every
one of us who attend our annual
gatherings. Besides the opportunity
1s afforded to renew old and form
new acquaintances in the trade, re-
sulting in friendships which make for
the better understandings — that
smooth over many rough places in
our business lines. The officers of
the Association have so endeavored
to arrange the order of business and
social programme that the forthcom-
ing convention will appeal to mem-
bers and that all will arrange to be
present during the days of the ses-
sion.
\ feature of this annual gathering
will be a reception to master bak-
associate
evening, July
17, at Hotel Griswold, Detroit, at §
o'clock, under the direction of thé
Entertainment Committee of the As-
sociation. All Michigan bakers and
ers anc their ladies and
members on Monday
ladies, as well as associate members,
are urged to attend this reception
and prepare for the good things that
are to follow. “Ach Louie” will be
the password, and no introduction is
necessary.
All members, regular and associ-
ate, are requested to register at this
reception.
On Tuesday morning at 8 o'clock
master bakers and ladies will leave
Detroit on the new steamer, Put-in-
say, for Cedar Point, arriving at 1.30
o'clock in the afternoon. .>
Germany’s Answer to Hard Probler.
Germany, the first in many ideas of
reform, has endeavored to solve the
servant girl question in a way which
at once places the work on a higher
basis. It has determined to give to
the work of the workers in the house
the same dignity accorded the work-
ers in the factories and mills by hold-
ing a massmeeting under municipal
auspices, where the questions of mis-
tress and maid were discussed and a
“formal agreement to serve as a gen-
eral basis for the relations between
the employer and employe” was
drawn.
The state will endeavor to “solve
or make less vexing” all the questions
upon which the disturbances in the
household hinge.
—_2---.—__—
He who is never satisfied with any
thing satisfies no one.
Parting Company With the Credit
Business.
Boon, June 29—This is my thir-
teenth business anniversary of do-
ing business on a credit basis. I have
figured this thing up one side and
down the other, and while it may
seem to others that I have made
some money, it is a mistake. I have
not. I have just made a living by
working 365 days a year for thir-
teen years, and laid awake two-
thirds of each night figuring how |
was going to meet my bills, and }
now find as I am taking my. thir-
teenth inventory that the only rem-
edy is to go on a strictly cash basis.
lt is up to me to go on a cash
basis or go broke. As I am like all
the rest of you, I do not care to
throw away my lifetime earnings this
late in the day.
Therefore I have resolved that,
commencing June 1, 1911, and from
that time on, I will sell goods on a
strictly cash basis. No credit what-
ever. Everybody’s money will look
alike to me and have the same value
and purchasing power, and I will
show you prices that will make you
take off your hats to me, whether
you want to or not.
1 will show you that I can sell
goods as cheap as any catalogue
house in the world, and I pay the
freight.
All I ask is for you to give me the
same share of your business as you
have heretofore, and I will show you
that I will save you more money
than you have ever saved before on
your purchase of merchandise. My
books show me that I have over
$3,300 on them, of which there is only
about $1,300 collectable. This shows
a loss of $2,000 to me and you also.
Now if you will give me your busi-
ness for the next thirteen years we
will have $2,000 to divide up with
you in dividends, besides the 15 to
20 per cent. we will save you on your
purchases.
Enclosed herewith I hand you a
list of prices you will have to pay
on my new cash system, and by a
comparison of the old prices you can
see your gain.
1 thank you for the liberal patron-
age you have accorded me in the
past and hope to enjoy a continuance
of the same in the future.
A. Scewartz.
—_+2-+—___
Danger That Threatens Home Life.
“The great danger which faces the
home life of to-day is that young
people will have things too easy be-
cause of what their parents do for
them,” said the Rev. John Timothy
Stone in a recent address. “It is not
always good to have everything you
want. It is a good thing to have
obstacles to overcome. Life does noi
consist in playing a good hand fairly;
it consists in playing a bad hand
well.”
The Rev. Mr. Stone was attempt-
ing to kold up the mirror before the
parents whose indulgence of their
children has sent their children to
ruin. All parents might take a peek
therein.
Perhaps the average parent sets
for himself no harder task than that
of denying the child of his heart the
gift of something that child wants.
Parent love prompts the purchase oi
everything the young mind craves.
Often the mind says “no” while the
heart urges the parent on with the
purchase.
“f never had a toy train when |!
was a youngster,” says the man; “and
I always wanted one. Now, my boy
shall have all the trains he wants.”
“T had no time for play when !
was a girl on the farm,’ says the
mother. “Now my daughter shall en-
joy her young girlhood.”
We carry out our frustrated ambi-
tions—from the toy train to a wel!
moneyed college career—through our
sons and our daughters, and we rear
sons and daughters with no ambitions
to pass on to the next generation, be-
cause we have made life too easy
for them.
All over the land to-day this is be-
ing proved. The man who has work-
ed himself into brain fag that he
may leave a life of ease for his chil
dren came from sturdy stock, but he
is leaving the stock weakened.
——_>2.—____
Still Another.
“I was trying to do some business
in a North Dakota town,” said the
Chicago drummer, “and I[ ran up
against about the meanest lot of town
officials I ever bumped up against.
The mayor, his clerk, the recorder,
the marshal and an alderman were
named Ryder, and they all bothered
me at every point. I finally gave up
in disgust and said to the landlord
of the inn:
*“*Nice old town you have here!’
“*What’s the matter?’
“*The Ryder family seems to run
i
“HushY
“What shall I hush about?’
“He took me into the dining-room
and closed the door and whispered:
‘ ‘Yes, the Ryders do run the town.’
““But why do the rest of you per-
mit it?’
“We can’t help it; they’ve got the
influence.’
“And what is the influence?’
““There’s a Ryder who is captain
of a baseball team, and what he says
goes.’
““Any more of the family left?’
“*One more, and he takes office
next week! Hush! Not a word! If
it was known I had talked with you
I’d lose my license.’ ”
a
A Great Convenience.
“You have placed all the large ber-
ries on top.”
“Yes,” replied the affable
“That saves you the trouble of hunt-
ing through the box for them.”
BONDS
Municipal and Corporation
Details upon Application
E. B. CADWELL & CO.
Bankers. Penobscot Bidg., Detroit, M.
dealer.
GRAND RAPIDS
INSURANCE AGENCY
THE McBAIN AGENCY
FIRE
Grand Rapids, Mich. The Leading Agensy
343 Michigan Trust Building
WE WILL
BU Y---SELL---QUOTE
Securities of BANKS, TELEPHONE, INDUSTRIAL AND
PUBLIC SERVICE CORPORATIONS
C. H. CORRIGAN & COMPANY
Long Distance Telephones— Citizens 1122, Bell 229
Grand Rapids, Michigan
pondence invited.
BOND DEPT.
of the
Continental and Commercial
Trust and Savings Bank
The capital stock of this bank is owned by the Conti-
nental and Commercial National Bank of Chicago.
Combined Assets over $200,000,000
Offer high grade Municipal, Railroad and Corporation
Bonds and Debentures to yield investors 3% to 6%.
J. E. THATCHER, Michigan Representative, 1117 Ford Building.
GEO. B. CALDWELL, Manager Bond Department.
Corres-
JAMES R. WYLIE, President
We Only Issue Plain, Understandable
LIFE INSURANCE POLICIES
With Guaranteed Values.
The Preferred Life Insurance Co. of America
Grand Rapids, Mich.
WILLIAM A. WATTS, Sec’y and Gen’! Mer.
Lowest Rates.
12
MICHIGAN
y
\
‘
‘
A
s
>
How To Get Better Cows.
When a milk
fully convinced that there are cows
producer becomes
in the world whose production of
milk
cash,
and butter and, therefore, of
is greater than those which he
owns; the great question will be how
to get these great producers. It is
to be greatly regretted that this con-
dition of mind does not come to the
average cow owner nearly as often
as it should; but if it does come how
is he to proceed? He soon finds out
that good cows sell for good prices,
often prohibitive to the beginner
Then let him reason a little as to how
these record breaking cows have
been produced. The answer is easy
and very plain. Breeding, feeling
and selection, perhaps for hundreds
of years, have all helped this work
along and the end is not yet, for
new records are being made every
year and almost every day. ‘What
man has done, man may do.” This
axiom has been carved upon the ruins
of some of the first structures built
by human hands; and it has never
yet been disproven. Again a certain
Good Book says, “No man can pick
figs from thistles,” the lesson being
that if figs are wanted figs must be
planted. This reasoning is just as
true of dairy cows as of figs. Hence
we see the importance of the right
kind of a start. Uncle Hiram Smith,
one of the best dairymen of Wiscon-
sin, said that the first and the right
thing for a beginner in the dairy
business to do was “to buy a bull.”
Brother Smith has gone to his re-
ward but those who heard him then
knew very well that he meant a dairy
bred animal and if they followed his
advice—and some did—they never re-
gretted it,
Suppose this beginner has ten com-
mon cows, which are enough to start
with, for the best way to gain ex-
perience in any business is to start
near the bottom and work up. These
cows must be bred to keep up a
milk flow. Now, instead of trusting
to luck and his neighbor’s scrub bull,
let him secure the services of a dairy
bred bull whose female ancestors for
at least two generations have been
good producers at the pail. In the
meantime, and if possible before his
calves come, let him, by carefully
using the scales and the Babcock
tester, find out which are the best
cows. Even with ten cows one is
sure to find that some are more than
twice as good as others. By care-
fully noting the build, contour and
general characteristics of these best
cows as compared with the poor
ones, one may be able to buy a good
producer now and then whenever he
disposes of his poor ones. To learn
‘ot this
to judge a dairy cow on sight is an
excellent thing for a dairyman but
it can only be learned where a lot of
other things are—in the school of
experience. By raising the heifer
calves from his best cows he should
in about three years, be able to note
some improvement’ provided, of
course, he gets the female calves.
3ut because of this element of un-
certainity as to sex, do not invest in
any of the sure things sometimes ad-
vertised to regulate this very im-
portant matter, for with all our
learning we moderns can no more
control the sex of our unborn stock
than could the herdsmen of Abraham
and Lot when they were contending
over mavericks on the range of Pal-
estine.
Excepting for this element of un-
certainty as to the sex of calves,
this plan is just as sure as anything
can be in this rather uncertain world
—as the sowing of seed or the plant-
ing of an orchard, for instance. The
writer has tried it many times, always
with good results. The experiment
stations of the world are trying it all
the time with some wonderful suc-
cesses; all the breeds in all the years
of the past have been and are still
being improved in precisely this man-
ner. Why, then, should the indivi-
dual hesitate? Perhaps he is in
doubt as to which breed is the best.
This is really a small matter. Any
of the dairy breeds are good if he
gets something that is not only dairy
bred but of a dairy type as well;
but when he starts with a breed let
him stick to it. Changing breeds is
a little like changing wives—of little
benefit and sometimes expensive.
Now comes the all important question
materialistic age. “Will it
pay?” Here is just a small indication,
a sign of the times, as it were. In
one issue of a well known dairy
paper under the head of “Cows
Wanted” were offers of about 1,000
young dairy cows, mostly for car-
load lots, one party even going so
far as to say that price was no ob-
ject providing they could show the
right kind of records. As to the
satisfaction there is in the matter,
that depends somewhat upon whether
one just wants to keep cows or have
his cows keep him. The dairyman is
said to be tied to a cow’s tail any-
way, and if this is so, methinks the
tail of a good cow is preferable.
N.S. French.
——_»-.
Following in His Footsteps.
Mrs. Justwed—How sweet of you,
love, to admit that you were in the
wrong,
Mr, Justwed—That’s the way fath-
er always did. He used to say,
“You've got to humor ’em, boy.”
TRADESMAN
Dairy Cow Diseases.
If the cow is allowed to eat too
heavily of feed to which she is not
used, bloating is liable to result. Clov-
er and even blue-grass and timothy
when wet frequently disorder the
stomach and cause bloating. Frozen
vegetables and roots are nearly al-
ways responsible for the trouble. If
the case is not extreme, exercise will
be sufficient. Drive the animal a mile
or two, and the exercise will cause the
bowels to move enough to correct
the trouble. If this fails to afford re-
lief, pour a half pint of raw linseed
oil down the animal’s throat. It may
be necessary to repeat the dose every
three hours until four or five doses
are given, but this simple remedy
rarely fails to bring relief.
Hair balls are caused by the cow
licking herself or other cattle. The
‘hairs which are swallowed are carried
around in the folds of the. stomach
until they collect in a. ball sufficiently
large to cause indigestion. This trou-
ble is more pronounced about the time
the cow calves, and many times it is
mistaken for calf fever. Liberal doses
of linseed oil as above suggested
rarely fail to correct the disorder.
——_22>___
A Temperance Admonition.
Singing Teacher — Now, children,
give us “Little Drops of Water” and
put some spirit in it.
Principal (whispering)—Be careful,
sir; this is a temperance school. Say,
“Put some ginger in it.”
July 5, 1911
Dairy Butter 18c
We are in the market for No. 1
Dairy Butter at the above price,
delivered, this week's shipment.
Also in market for packing stock
and eggs.
F. E. STROUP
Grand Rapids, Michigan
References: — Commercial Agencies,
Grand Rapids National Bank, Tradesman
Company, any wholesale grocer Grand
Rapids.
Ground
Feeds
None Better
WYKES & CO.
@RAND RAPIDS
¥Xx
Tanners and Dealers in
HIDES, FUR, WOOL, ETC.
Crohon & Roden Co., Ltd., Tanners
13S. Market St.
Grand Rapids, Mich.
TR ACG Your Delayed
Freight Easily
and Quickly. Wecan tell you
how. BARLOW BROS.,
Grand Rapids, Mich.
We have the
output of
30 factories.
Brick,
Limburger in
1 Ib. Bricks,
Block Swiss
Write for
prices.
Milwaukee,
Wis.
Seeds
(ES ~All orders are filled
promptly the day received.
We carry a full line and our stocks are still complete.
ALFRED J. BROWN SEED CO., GRAND RAPIDS, MICH.
OTTAWA AND LOUIS STREETS
The Vinkemulder Co.
Headquarters for
Watermelons, Cantaloupes, Bananas
Oranges, Lemons, Etc.
. Grand Rapids, Mich.
=
WANTED---Packing Stock Butter
Ship us your ROLL or PACKING STOCK
BUTTER, DAIRY BUTTER and EGGS and
receive the highest market price.
tlement. Send for our weekly quotations.
Prompt set-
Dairy Farm Products Co.
Owosso, Mich.
July 5, 1911
MICHIGAN TRADESMAN 13
Gooseberry Not Appreciated in the ens, an effervescing wine is produced, Too Much Credit a Curse.
United States. nearly resembling some kinds of We have ceased to be thrifty. The PROGRESSIVE
The gooseberry is a native of champagne, and, when skillfully nearest approach most of us make to GROCERS
Northern and Central Europe. It is prepared, is far superior to much of PUSH
doubtful if it was known to the Ro-
mans as none of their writers on
horticulture mention it, and it does
not appear to have been cultivated
for more than 300 years. William
Turner describes it in his Herball,
written about the sixteenth century,
and a few years later it is mentioned
in one of Thomas Tussen’s quaint
rhymes. The gooseberry has_ been
highly esteemed in England since the
time of Henry VIII. and between
1650 and 1750 there was a remarkable
inctease in the number of varieties.
It became a favorite fruit with the
Lancashire weavers, who should be
credited with its great development.
Gooseberry plants under favorable
conditions are recorded as having at-
tained an age exceeding forty years.
Two remarkable ones are stated to
have been growing about 1821,
against a wall in the gardens of the
late Sir John Banks, at Overton Hall,
each measuring upwards of 50 feet
from one extremity of the branches
to the other. The English gooseber-
ry may be divided into three dis-
tinct classes, the green sort, the yel-
low or amber colcred and the red,
and the fruit often attains a remark-
able size, weighing from two to three
ounces each. There are dessert goose-
berries and also culinary gooseber-
ries.
The gooseberry was brought to
this country by the early settlers. In
America the gooseberry has been a
neglected fruit. With wild forms in
abundance, with a crying need for
better table varieties, practically
nothing has been done to improve
the native plant. Our natives have
not been improved primarily because
the American people have never ac-
quired or cultivated a taste for the
fresh fruit. In this country the goose-
berry is thought of only in connec-
tion with pie or jam, and when
transformed into these products, flav-
or, while of some importance, is but
a minor consideration. The claim
that the English gooseberries are less
palatable than the native is quite true,
when passed upon from this stand-
point. The best cooking apples are
not usually prized in the raw state
on the table, and vice versa. The
point is this, and it is worth making,
is it not advisable to cultivate the
fine, large, luscious type of the Eng-
lish gooseberries for table use? The
excessive heat of the American sum-
mer is not favorable to the growth of
the English varieties of gooseberries,
but if some of these, or those raised
in this country, could be crossed with
one of the indigenous species, per-
haps a fruit suitable for table use
could be produced. The best known
American varieties are the Hough-
ton, originated in 1833, and_ the
Downing, in 1854.
The gooseberry, when ripe, yields
a fine wine by the fermentation oi
the juice with water and sugar, the
resulting sparkling liquor retaining
much of the flavor of the fruit. By
similarly treating the juice of the
green fruit, picked just before it rip-
the liquor sold under that name.
Brandy has been made from_ ripe
gooseberries by distillation. By ex-
posing the juice with sugar to the
aceous fermentation a good vinegar
may be obtained. Gooseberry fool, a
corruption of gooseberry foule, is
milled cr crushed gooseberries with
sugar and served with cream. Bot-
tled gooseberries when properly pre-
pared will keep good three or four
years, and improve in flavor. The
gooseberry, when ripe, contains from
€ to 8 per cent. of sugar. The cool-
ing properties of this acid fruit have
long been known and used in fever
cases. The old English name _ fea-
berry, fever berry, is still in use in
many of the provincial dialects of
that country.
The French name, groseilles a ma-
quereau, for this fruit arose from a
custom, now seldom practiced in that
country, of placing a few ripe goose-
berries around mackerel when cook-
ing it in the oven. The cultivation
of the gooseberry is somewhat neg-
lected in France, Italy, Spain and
in Southern Europe, but the skill-
ful gardeners of Holland produce
many fine varieties.
—_-2 2
Beef Production Investigations.
Investigations in beef production
have been in progress for six years
in co-operation with the Alabama Ex-
periment Station, and results are be-
ing obtained which indicate not only
that cattle may be profitably fed in
the South, but that the South offers
an excellent field for the extension of
the beef-producing area of the coun-
try. During recent years these in-
vestigations have been confined to
Sumter county, and the work has
been done under the supervision of
Prof. Dan T. Gray, of the Alabama
Experiment Station, directly with
farmers who furnish the cattle, the
feed and pasture, and all buildings
and equipment. The department and
the Alabama Experiment Station
furnish the men to carry on the work.
One assistant has been stationed at
each farm, who usually selects the
cattle and feeds them.
>>.
Meat a Luxury in Porto Rico.
The trade in live stock in Porto
Rico has undergone a_ complete
change in a few years. From exports
of from three to four hundred thou-
sand dollars of a few years ago it has
dwindled to nothing, On the contrary,
animals, both live and as. dressed
meat, are now a large item of im-
ports. This change has been brought
about by the greatly increased needs
for work animals and also the greater
consumption of meats due to an in-
creased prosperity. Animals of all
classes, especially horses, have in-
creased greatly in price. Dressed
meats also have become a luxury and
beyond the reach of most of the labor-
ing classes. Chilled meat is shipped
in from the States, and dried or jerked
beef from Argentina.
2-2
Many a shining light in the legai
profession is nothing but a gas Jight.
that virtue is to get our banks to let
us overdraw our accounts. The
fathers have eaten grapes and the
children are eating grapefruit. We
used to buy apples by the barrel;
now we buy them as we would buy
jewels, each in its separate wrapper.
We used to help the general house-
work girl with the cooking; now we
need two maids, a laundress and a
man to wash the windows. When
we were boys we did the chores;
nowadays the American boy needs
an allowance, stockings that match
his necktie and a tuxedo jacket. We
used to think it an .extravagance to
keep a $150 horse and a $100 buggy;
now we buy an automobile and mort-
gage our house to pay for it.
“Easy come, easy go,” was the old
motto. “Easy come, gone before it
goes,” is the modern.
Our chief cause of high prices is
trust—our creditor’s trust. Every-
body wants to sell us something and
charge it to our account. So we ac-
commodate them and acquire a habit
of reckless expenditure. What dif-
ference does it make whether an art-
icle costs 25 cents or $25 if we do not
have to pay cash for them? We are
spendthrifts in the midst of a credit-
system orgy. When we sober up
prices will come down.
Mapleine
(A Flavoring)
Good Profit, Strong
Demand, Extensively
Advertised.
Its Uses
Mapleine makes better
syrup than real maple at
half the cost, and is de-
licious for flavoring pas-
tries, ice cream and con-
fections.
Order from your jobber
today, or Louis Hilfer Co.,
4 Dock St., Chicago, Ill.
CRESCENT MANUFACTURING CO.
SEATTLE, WASH.
BAGS
For Beans, Potatoes
Grain, Flour, Feed and
Other Purposes
New and
Second Hand
ROY BAKER
Wm. Alden Smith Bullding
Grand Rapids, Mich.
Hart Brand Canned G0ods
Packed by
W. R. Roach & Co., Hart, Mich.
Michigan People Want Michigan Products
Moseley Bros.
Both Phones 1217
Established 1876
We Sell Millet, Hungarian Rape
Seed and Alfalfa Clover
Wholesale Dealers and Shippers of Beans, Seeds and Potatoes
Office and Warehouse, Second Ave. and Railroad
Grand Rapids, Mich.
Both Phones 1870
Huckleberries and Blueberries
Want to arrange for regular shipments
We have the trade and get the prices
M. O. BAKER & CO.
TOLEDO, OHIO
HIGH GRADE SEEDS IN BULK.
S. M. ISBELL & CO.
ISBELL’S SEEDS ston oroers
We make a great specialty of supplying Michigan storekeepers with our
Drop us a card and we will have our salesmen call and give you prices
and pointers on how to make money selling seeds.
Do it quick.
$3 Jackson, Mich.
W. C. Rea
market,
Papers and hundreds of shippers.
Rea & Witzig *°
PRODUCE COMMISSION
104-106 West Market St., Buffalo, N. Y.
“BUFFALO MEANS BUSINESS”
We make a specialty of live poultry and eggs.
Ship us your poultry and eggs.
REFERENCES—Marine National Bank, Commercial Agencies, Express Companies, Trade
Established 1873
You will find this a good
We do printing for produce dealers "*Grna'xepias”
14
MICHIGAN TRADESMAN
July 5, 1911
MOVING PICTURES.
They Are Effective Exponents In
Municipal Advertising.
Moving pictures are distinctly a
practical advertising power and have
an extraordinary value to the com-
munity patriots whose organized pur-
pose is to advertise the city.
Moving pictures are effective ex-
ponents in municipal advertising. As
an illustrative means they are decid-
edly superior. Their vigorous and
comprehensive presentation of a sub-
ject is singularly influential in at-
tracting the notice, and moulding the
opinions, of tourists, prospective resi-
dents and investors.
Modern publicity methods are being
employed by various municipal asso-
ciations all over the United States.
Moving pictures are recognized by
progressive advertising experts as a
medium of unusual scope, and in every
instance where they have been judi-
ciously used they have ‘made good’
and provoked unqualified praise.
The city that will stand for pictorial
proof oi the claims made for it in ad-
vertising, has use for moving pictures,
but boom advertising of the bubble
variety can not make an honest use
of this method, inasmuch as moving
pictures give a faithful reproduction
and minimize the opportunities for
the over zealous, or selfish citizen, to
misrepresent his propositon. They do
not easily lend themselves to fraud,
and, knowing this, the public have a
wholesome confidence in anything
which is explained to them by means
of animated photography.
I do not assert that moving pictures
can not be fraudently used, but I do
make the claim that a moving picture
subject 1s an accurate record of the
scenes put on film by the camera, and
that the deft commercial artist can
not doctor the pictures and distort
the truth as he can with an ordinary
photograph.
Mere words, spoken or written, are
inadequate to conjure to the mind's
eye of any audience the opportunities
or advantages of a city. True, a
bright, lucid, well defined descriptive
talk serves a good purpose, but the
“show me!” public are more impress-
ed by what they see than by audible
or printed arguments, which after all
are understood as pure assertions.
Fiank E. Morrison, advertising
manager of Success Magazine, said
recently:
“Nothing is easier than to attract
attention and interest by a
vigorous advertising campaign. The
ballyhoo is mighty effective in induc-
ing people to pour into a side show,
but the ballyhoo artist does not ex-
pect to get the same people twice.
He knows that the show can not live
up to his extravagant descriptions.
The ballyhoo, therefore, is not suited
to advertising that is intended to
create a permanent impression upon
the public.”
“Let us assume that you attract to
a municipality by extravagant claims
and wild and windy promises. In the
final issue it is the town itself that
must make good. If the streets are
dirty or il] paved, if the visitor has
to grope his way around for lack of
guiding street signs, if there is a gen-
arouse
eral air of neglect and indifference as
to lawns and shrubbery; if vacant lots
reek with refuse and are heaped with
tin cans, the lie is given at once to
all the attractions and inducements
set before the prospective settler.”
Mr. Morrison’s statement as above
quoted, is unquestionably true. Also
is it true that the average American
realizes that an enthusiastic declaimer
is prone to exaggerate his proposi-
tion, and consequently when he is
told about the beauties of a city, its
comfortable living conditions, park
features, boulevard systems, etc., he
weighs it against a knowledge of
human fallibility and seasons it with
salt.
Moving pictures do not have to call
upon the imagination. They do not
have to rely upon the efforts of a
clever word painter. They show act-
ual conditons as they exist in real life
and these pictures are accepted by
the public for what they are, truthful
portrayals of civic life and features.
Moving pictures inspire confidence in
that which they represent and are
worthy of that confidence. They hon-
estly reproduce their subjects and
the public believe in their honesty.
A. L. Sommers, Secretary of the
Commercial Club at Tacoma, Wash.,
has said that: “Getting a new settler
or an investor is the same as selling
goods. You must first get his atten-
tion, second get him interested, third
arouse the desire. The best way to
sell your wares is to show them. A
concern may spend thousands of dol-
lars in describing its goods in pam-
phlets, catalogues, etc., when the act-
ual demonstration of the article would
make a sale. So in settling up a com-
munity, first get the people to come,
and when they have come, by all
means have the facilities to show the
advantages and opportunities your
city enjoys.”
Now, according to Mr. Sommers,
the best way to advertise your city is
to show it. He is right, and moving
pictures offer the means to do this
effectively so that the city is brought
to those who can not come to it. To
those who can afford to make a per-
sonal visit this medium acts as an
incentive and those who do make the
trip because their curiosity or interest
was aroused in this manner do so
with a well defined purpose and a re-
liable idea of what they expect to
Sco.
W. S. Whitten, Secretary of the
Commercial Club at Lincoln, Neb., is
on record as saying: “There is too
much lost motion in generalizing
publicity. Cities must learn, J believe,
that municipal advertising is not dif-
ferent from personal advertisng. The
want ad, the short, but clean concise
statement of a demand or a supply,
is the best advertising yet devised. In
its larger way a city can do well to
follow this plan.”
Mr. Whitten hit the nail squarely
on the head with his declaration:
“clean concise statement is the best
advertising yet devised.” In produc-
ing moving pictures to advertise a
city care must be taken to concen-
trate the advertising arguments with
consummate care, not only so that ex-
pensive film footage will not be
wasted, but because the snappy, con-
cise story will reach its mark with a
greater force and make a deeper im-
pression, than rambling, prolonged
appeals made disjointedly.
The ad-pictures should be made rep-
resentative of their subject. The ex-
pert producer, to accomplish this pur-
pose on 1,000 feet of negative, will
take care to ignore “dead” scenes or
waste action, avoid repetition and ac-
centuate the advertising appeal, so
that in exhibition it comprehensively
depicts the city with over-elaboration.
The capitalist and investor will be
interested in the industrial activities
which to him discloses opportunity.
The tourist is interested in the civic
beauties and other things which satis-
fy his appetite for travel, research and
recreation. The prospective settler,
resident and business citizen desire
information about the living condi-
tions, educational advantages for the
children, the comforts of the home
sections, the advantages and openings
for the merchant—An exposition of
these things after the edifying and
entertaining fashion of moving pic-
tures, is instrumental in actuating a
desire and urging the action which is
solicited by municipal advertising.
Natural advantages are easily under-
stood by the layman when properly
presented by moving pictures care-
fully prepared for this special use.
An analytical examination of the
possibilities of moving pictures as an
advertising factor makes good the
claims advanced by the most enthusi-
astic advocate of motography as a
means to gain publicity and advertis-
ing results. For instance:
Moving pictures are a novel attrac-
tion; they ‘get’ the crowds.
Moving pictures are the most com-
prehensive and effective illustrative
force.
Moving pictures are pictorial proof
of honest representation.
Moving pictures arouse the buying
instinct and entertain at the same
time.
Moving pictures can be made to
create desire and urge action.
Moving pictures are popular with
the public of the world.
Moving pictures appeal to all who
have eyes to see,
Moving pictures realistically repro-
duce action and life as it is.
Moving pictures make definite im-
pressions and produce lasting recol-
lection.
Moving pictures adequately de-
scribe subjects which elude language.
While it is true that moving pic-
tures possess this wonderful power to
advertise, the highest degree of that
power can not be developed to the
Chase Motor Wagons
Are built in several sizes and
body styles. Carrying capa-
city from 800 to 4.000 pounds.
Prices from $750 to $2,200.
Over 2,500 CHASE MOTOR
WAGONS are in use.
Write for Catalog.
Adams & Hart
47-49 No. Division St., Grand Rapids
Chicag
EVERY NIGHT
Grand Rapids to Chicago
GRAHAM & MORTON
LAKE LINE
Grand Rapids - Holland
Interurban
Train Leaves 8 P. M.
‘““‘Where Breezes Are’’
Even’gs
15¢
25c
35¢
Mat.
15c
25¢
Sensational
European
Danceuse
RAMO
os 4 JOHN NEFF
y A a" a
\
Week July 3
Seats at
Pecks
Drug Co.
and
Walter
K.
Schmidt
Drug Co.
and
CARRIE STARR
4— Others—4
(Ke
July 5, 1911
advertisers advantage by one who
does not apply advertising sense.
The producer who strives always
for a dramtic effect is prone to weak-
en the advertising feature. The pro-
ducer with an utter lack of advertising
experience or knowledge, will grope
around in a confused way and too
often turn out good moving pictures
which are utter failures in advertising
effect. Then, again, the producer who
goes to the other extreme may turn
out a lot of direct commercial scenes
which are lacking in every element of
entertaining value, and therefore are
unattractive.
Cities can use moving pictures to
their great advantage. The vivid and
interesting views of municpalities
can by animatéd photographs be
brought to the notice of millions of
people in this country and abroad so
that the name of the progressive
place using this advertising medium
is favorably identified.
The successful solution of the
municipal moving picture advertising
problems depends, however, upon a
harmony of method. To sustain this
system a qualified direction must be
employed, and the campaign be laid
out and governed advisedly by one
who not only can make good moving
pictures but who can make moving
_pictures good advertising agents, and
who can put them before the public
so that the advertising message is
delivered at not too great an expense.
W. R. Rothacker.
—_—_2> + >—___
What Ails the Country?
Burglars complain that receipts
have fallen off 30 per cent. in the
last year.
Horse thieves are a unit in saying
that there are no longer any horses
worth stealing, and that farmers who
used to sleep like logs are now sit-
ting up with shotguns across their
knees.
Bank burglars used to make the
tour of Europe every year, but for
the last two seasons they have not
been able to even occupy rooms at
the seashore.
The Chicago Beef Trust is offer-
ing $500 reward for an excuse to
raise the price of meats again, but
nobody responds.
Grocers declare that, as they can
no longer get five cents apiece for
cucumbers and tomatoes, the busi-
ness of the country is at a standstill.
Confidence men in convention last
week were unanimous in saying that
the scarcity of suckers was making
this country a place no longer worth
living in.
Wall street is asking what has be-
come of all the lambs.
Mining promoters are agreed that
all the fools in the United States
must have been taken into asylums.
It has got so that a decent pick-
pocket can no longer patronize the
first-class hotels nor wear diamonds,
and from every corner of the land
comes this query: “Whither are we
drifting, and what is to be done?”
Joe Kerr.
——_22.___
Our Beautiful Language.
“T see you are early of late; you
used to be behind before, but now
you are first at last.”
MICHIGAN TRADESMAN
Inspiration of a Half Million Dollar
Picture.
The famous Rembrandt painting of
“The Mill” has been sold for $500,-
000. How many more times this will
happen no one knows.
Rembrandt was not a financier. He
made money fast but it meant noth-
ing except a means of satisfying ex-
travagant and fantastic taste. When
bill collectors called he emptied out
his handbag of florins and gulden and
paid while they lasted. Instead of be-
ing satisfied with his evidence of
good intention, when the bag was
empty the creditors became more and
more insistent. While his good frow,
Saskia, lived they looked to her to
keep the painter in some sort of
check, but when she died the credit-
ors landed upon the bewildered ge-
nius with demands that only money
would satisfy.
Rembrandt had built him a house,
picturesquely ugly in exterior and
made it a junk and curio shop inside.
We bought old masters from Italy
without enquiring the price, ancient
armor, arms, furniture, tapestries,
vestments, costumes and other hard-
ware and dry goods, too numerous to
mention, and too useles to be recon-
verted into cash. They seized _ his
collection, including a number of his
own pictures and sold wagonloads of
priceless stuff for 5,000 florins. (A
Dutch florin is worth 40 cents.) Then
they sold the house over his head
for 11,000 florins.
But for his son, Titus, and his
housekeeper, Hendrickje Stoffels, the
Dutch master would have had no
place to sleep, eat or work except
the beer hall where he spent much of
his time and consumed great vol-
umes Df beer and bad tobacco.
These two organized an art syndi-
cate with two promoters and one pro-
ducer. Being shrewd traders they un-
dertook the marketing of whatever
pictures the old man would produce,
and to encourage production they put
the painter on a fixed annual salary,
with the understanding that his daily
fare would depend largely upon his
volume of production.
Ten years of this slavery enabled
the aged painter to settle with his
creditors. His pictures commanded
better prices in the hands of his pro-
moters than ever before. Rembrandt
was greatest as a painter of portraits,
but portrait painting has difficulties
outside the realm of art. If sitters
refuse to sit and if pictures con-
tracted for do not look as beautiful
or as distinguished as the sitter ex-
pected, art’s labor is lost, for the
time, no matter how priceless its real
value. When people would not sit,
Rembrandt would go after a land
scape, which is always willing to
stand still and to show interesting
moods.
His father was a miller of means
who hoped to make a scholar of his
son, but the old man was game and
took the blow heroically when Rem-
brandt announced that he would be
a painter. The father died. The mill
grew old and the painter put it on
canvas for fear the very memory of
it might fade. He put into it all his
wonderful skill of handling light and
shadow. He had shown the world
the ways and tricks of indoor and
outdoor light that made the Dutch
school famous. The mill and the
low, flat country about it which or-
dinary people would call dull and de-
pressing, he filled with loving mem-
ories, a spell of mystery and the ap-
peal of intense feeling. And the pic-
ture hung in his studio for a time,
with but one who really appreciated
its beauties.
Rembrandt died two hundred and
forty odd vears ago—famous in a
way, but poor. In the interval ap-
preciation of art has spreal out, and
in rare instances it has been intensi-
ed. People paint no such pictures
now, but they have developed the
art of making money and the art of
thinking that they appreciate art. In
the course of time a man who miglit
not be able to do an acceptable job
at whitewashing a cellar pays $509,-
000 for a picture of an old mill that
weuld not have brought more than
$2,000 when it was grinding at its
best run of business.
15
Ha, Ha, Ha, Ha,
O. how easy to stop that awful
FOOT ODOR
Q. T.
on the feet when dressing and odor gone
or money refunded. Perfectly harmless.
No poison or grease. For sale at all drug
stores 50 cents,
NATIONAL CHEMICAL CO.
GREENVILLE, MICH.
Simply rub
Will P. Canaan Co., Inc.
POST CARDS
105 N. OTTAWA ST.
GRAND RAPIDS, MICH.
izing your wall space for post cards.
ture pockets for magazines, tablets, books, etc.
the retail store.
Handy Post Card
Pockets
Make the most convenient and inexpensive way of util-
We also manufac-
We have
over 100 different display cabinets for displaying goods in
Also a complete line of mail boxes. corn
poppers, and 5, 10 and 25 cent household specialties.
Write for our catalog.
The Gier & Dail Mfg. Co.
Lansing, Mich.
if you need any
quick shipments.
BROWN& “&*
SEHLER CO.
Grand Rapids,
Mich.
Sunbeam Goods Are
Made to Wear
Now for “SUNBEAM” Harnesses
HE new spring line is ready for dealers’ inspection and
orders for future shipment are now being taken.
have made many improvements over an already famous line
and have added several new numbers, making “Sunbeam”
harnesses a brand that anyone may be proud to sell or buy.
We know you can do more business than ever and hope to
be favored with some nice orders. Kindly reserve your har-
ness purchases until our salesman calls upon you.
hd N
We
Write us
16
MICHIGAN TRADESMAN
July 5, 1911
SELLING SCHEMES
Now in Midst of New Merchandising
Era.
Written for the Tradesman.
It is almost trite to say that we
are now in the midst of a new mer-
chandising era. Yet there are mer-
chants everywhere who do not seem
to realize that the old-time, rule-of-
thumb methods are altogether the
truth. Can’t you name some deal-
ers in your own town who are just
sort o drifting aleng in a leisurely,
pianissimo fashion, unmindful of the
fact that they are gradually, but cer
tainly, petering out?
What's the matter with them?
Well, some of them have been
dwelling too exclusively in that nar-
rowest space on earth—the space in-
cluded within the four walls of their
store. They need to walk out in the
open and crane their necks a bit—es-
pecially do they need to perambulate
the busy streets where the best stores
in town are located. If the town is
a smail one, and there are no streets
of any consequence, from a merchan-
dising point of view, they should
visit the nearest big city and sec
what their enterprising brother mer-
chants of the other place are doing.
They should make it a point to talk
with every traveling salesman that
visits them from time to time, and
stick to him like a cockle-bur until
they have separated him from_ his
newest and best information. Then
they ought to read their trade papers,
for the trade publication is the avow-
ed friend and ally of the small, inde-
pendent merchant.
In this modern era of commercial-
ism competition is much more in-
tense than it used to be. In fact, it
ditfers not so much in degree as in
kind. We have competitors nowadays
of a new order.
The independent retailer’s competi-
tors—his worst competitors, I mean
—are not other independent retailers
like himself; they are the big mail
order concerns, retailing manufactur-
ers of various lines that he carries
and the large department stores of
the big cities and larger towns.
The mail order house and its meth-
ods have been pretty thoroughly dis-
cussed by trade papers during the
last few years, so that merchants
everywhere are awake to the na-
ture and extent of this manner of
competition. Perhaps that — state-
ment requires some qualification. It
is doubtful if a good many merchants
really know how much business the
catalogue houses are taking from
them. They are possibly deceived by
the circumstance that their business
has, as they say, “held its own.” But
the business that is merely holding
its own is in an unhealthy condi-
tion. The normal business ought to
be continually growing—and — espe-
cially should it exhibit marked
growth during the last few years, for
the buying capacity of the public has
developed wonderfully during these
latter days. If your business has not
exhibited a growth somewhat in
proportion to the enormous general
development of business. everywhere,
where has this surplus business gone?
The probability is the mail order
people have absorbed it.
Mail order houses are covering the
country with wonderfully attractive
advertising literature, and if they are
not after business that logically be-
longs to you, yours is an exceptional
situation. This literature of theirs is
clever, and its purpose is scientific,
for it seeks to develop business. It
tells possible customers about new
commodities of countless kinds, and
it knows how to develop latent needs
into active calls. No doubt about it,
it is clever. It is, moreover, persis-
tent; for there is no let-up to it. It
goes without saying that the enor-
mous mail order houses are backed
with millions and managed by the
finest executive brains that princely
salaries can hire—and you can always
hire brains of a high order if you
can pay the price.
Tt is not enough to rail at these
distant competitors, and call to mind
specific cases where local customers
have been buncoed good and right.
Where one customer comes to realize
that he can do better by trading with
the local merchant, perhaps twenty
will persist to the end of the chap-
ter that they can save money by
sending off to Chicago or New York
City and buying from a catalogue.
But even worse than the mail or-
der house is the retailing manufac-
turer. The retailing manufacturer is
what, in England, is known as the
“direct trader.” He proposes to be
the whole show. He ignores ‘the
small, independent retailer complete-
lv: has his own chain of distributing
stores, and advertises that he can
save the consumer the difference be-
tween the wholesale price and the re-
tail price. The consumer, of course.
is willing to believe the fabrication,
for anything that sounds like saving
money sounds feasible to the con-
sumer.
Now, it is perfectly obvious, of
course, to any one with any business
experience whatever, that the retail-
ing manufacturer must add his re-
tailing expense to his manufacturing
cost in fixing the asking price—and
it costs just about so much to con-
duct a retail store whether you are
exclusively in the retailing business
or whether you combine manufactur-
ing with retailing. It is a pretty good
guess that the “ultimate consumer”
pays this retail expense, together
with something additional that might
come under the head of “net profit
on distribution.”
The last of the trio of
competitors which the small, inde-
pendent retail dealer must go up
against is the large city department
store. More and more, as their busi-
ness develops, these large department
stores—and, for that matter, large ex-
clusive stores in special lines—are
reaching out and rounding up the
trade of smaller towns and commu-
nities.
modern
What does all this mean? It means,
beloved, that small, independent mer-
chants everywhere are having a hard
time. It means, I fear, that they are
doomed to have a still harder time of
it in the future. It means, finally,
that many of them must inevitably
go to the wall; for the eliminating
process is on.
Now if this struggle for the retail
cities is going to continue—and, as
it appears just now, become more
pronounced as time goes on—what is
going to happen? Well, for one
thing, the retail business of the coun-
try is going to be concentrated into
fewer hands. For another thing, it
means that a whole lot of small, in-
dependent manufacturers are going to
quit the game. For it is evident that
every merchant who is put out of
commission means the passing of an-
other customer for some manufactur-
er. When the manufacturer has not
enough customers to keep his factory
running on a profitable basis, he has
to do one of three things: Get more
customers, retail his own product, or
close down the plant.
Some manufacturers find it difficult
to increase the number of actual cus-
tomers on their books when the to-
tal number of possible customers is
continually growing less through the
new order of competition that is on.
Some of them do not care to enter
the retail field on their own account;
they prefer to remain exclusively
manufacturers. Most of them would
prefer not to sell the plant if it can
be maintained on a profitable basis.
What can they do? This they can
do-—and this they must do: They can
furnish adequate, up-to-date selling
plans along with the goods.
The manufacturer—I mean the
modern, progressive manufacturer—
is not satisfied merely with loading
his customers’ shelves with goods.
He wants to supply them with goods
that they in turn can dispose of at a
profit. They want their customers to
grow, for they realize that the bigger
their customers grow the more goods
they will buy and the more profitable
their business will be. So the manu-
facturer realizes that in order to save
his own business he must safeguard
the interests of his customers—the
small, independent retail dealers
throughout the country.
Consequently the up-to-date manu-
facturer is interesting himself in the
small dealer, his problems, his com-
petitors and the requirements and
possibilities of his (the retailer’s)
constituency. The modern manufac-
turer wants his customer to buy ad-
visedly: and then he wants him to
push his goods energetically.
Many of these small retail dealers
need to be directed in these matters.
What they need is for somebody to
show them This is what the
modern manufacturer—the exclusive,
independent manufacturer—is doing:
He is developing the art of convert-
ing shopkeepers into modern met-
chants. Maybe the motive is not
what the old-time theologians would
have called an unselfish one: but any-
how it is good business sense and
perfectly legitimate.
In a good many lines—take shoes,
for example—the manufacturer main-
tains a department manned by well
paid men of wide retailing experi-
ence, advertising men and_ artists.
These men are expected to produce
selling plans and schemes of a high
order—-and not only general schemes
that are supposed to be workable
how.
anywhere, but special plans adapted
to peculiar conditions surrounding a
given customer. The idea back of it
all is to bring the small, independent
dealer into close touch with local
trade conditions; to help him to
boost his own game intelligently; to
aid him in rounding up the trade that
would otherwise go to these competi-
tors of his—and thus stay in the
game.
And for his own sake it is a pretty
good thing for the small merchant to
sidle up to such manufacturers who
have manifested a willingness to help
him. He certainly needs all the help
he can get; for with it all, this thing
of being a successful retailer in the
face of modern competition is not a
cinch by any means. Eli Elkins.
—__-———
Answers To the World’s Questions.
The world looks on and_ says:
“Why is it that the man who saves
produces a son who squanders?”
“Why is it that the man who is
strong produces—in so man instances
—a weakling son?”
It is because values have been lost
for the boy. We long ago have learn-
ed that to appreciate a result one must
make the effort to accomplish.
Once in a while we who are the
parents of the generation on the way
have good reason to look within our-
selves. Intensive parenthood might be
a good thing to cultivate along with
intensive farming and intensive busi-
ness methods, now the fad. Are we
passing on the lessons taught us by
our own sires? Are we profiting by
their denials of indulgence, for par-
ents have been the same ever? Are
We using good common sense?
It is true that the parents of that
other day lacked the temptation to
indulge the children that cohfronts
the parents of to-day. The stores of
then were not filled with the things
which constantly cried out for one’s
pocket-book. Living and life were
simpler. But we have had the added
years of world experience—the added
advantage of many advantages not
known to our grandsires. We should
have developed with the world in the
matter of the building of a generation.
It might be well for the parents of
to-day, in their eagerness to study the
welfare of the child, to hesitate long
enough to study the parents a bit.
——_+ >. —__—_
The Swiss Army.
‘If it were required, the little Re-
public of Switzerland could put into
the field a well-equipped army of
200,000 men, and this could be done
in ten days’ time. Under the federal
constitution every able-bodied Swiss
citizen is liable to military duty from
his 20th to his 45th year, his first
twelve years in the regular army, the
last twelve in the reserve, or Land-
wehr. There is also a corps known
as the Landsturn, a home guard, only
liable in case of great emergency. In
spite of his thoroughness of prepa-
ration, however, the chances are that
Switzerland will not for a long time
be called upon to use her army. She
does not want any more territory,
and her own territory is safeguarded
by the jealousy of the great powers
oo
The sayings that pass into song
live longest in memory.
July 5, 1911 MICHIGAN TRADESMAN 17
be
“
Manufactured
ok. 5 !
Scere ay Under
Class by |
: Sanitary
Itself
Conditions
Made in
ive Sizes
. J. Johnson
Cigar Co.
Makers
Grand Rapids, Mich.
18
UNION WEAPONS.
Strikes, Boycotts and Apprenticeship
Restrictions.
Strikes.
I have never known a strike to
originate on the inside of a workshop
or factory. All of the strikes with
which I have been familiar have
found their origin in the fertile mind
of the walking delegate. As a rule,
the complaint comes to the employer
usually at
the busiest time of the day or week
or when he its just
trip or to
as a complete surprise,
leaving for a
attend some important
event. The committee to make this
visitation is invariably made up ot
men antagonistic to the employer. I!
the latter is a temperance man, the
committee is made up of drunkards
and they usually approach the em-
ployer under the influence of liquor.
If there is anywhere in town to be
found a union man who has been dis-
charged by the employer for drunk-
enness, disloyalty or incompetence,
he is almost invariably placed on the
committee, apparently with a view to
humiliating and exasperating the em-
ployer as much as possible. These
preliminary meetings are not held for
the purpose of
ment
securing an adjust-
of differences—they are
ply an excuse to feed the flame and
vive the walking delegate an oppor-
tunity to arouse the passions of his
dupes. their or-
ganization, every word uttered by the
employer is distorted and every al-
leged wrievance is magnified, with a
view to creating as much bitterness
as possible, so that the men belong-
ing to the union may be so swayed
hy prejudice that they are unable to
judge of the situation calmly and
dispassionately. When the strike is
finally declared some of the men
walk out in the belief that they have
woefully misused, but a few
reflection generally convinces
them that their wrongs are largely
imaginary and that about the’ only
reason they are forced into idleness
is to enable the walking delegate to
wax fat on their misfortunes. I have
been familiar with the inside work-
ings of a number of strikes of this
character and in these cases I
sim-
In reporting to
been
days’
have
found that the walking delegate and
his associates invariably make out a
list of members entitled to the strike
benefits, adding thereto enough ficti-
tious names to enable them to live in
sumptuous idleness for months to
come. The strike benefits usually
from a general headquarters
and the money is disbursed by a
gang of conspirators who act on Boss
Tweed’s theory of addition, division
and silence. This is the meat of the
cocoanut and this divvy is, in my
opinion, the inspiration and underly-
ing cause of nine-tenths of the strikes
which are called by union labor in
this country.
come
So long as the mencanbe kept in
line and public sentiment appears to
be wavering the walking delegate
struts around and boastingly insists
that there will be no compromise
and that no arbitration will be con-
sidered. Later on, when the strike
feeling begins to wane and the men
MICHIGAN
begin to grow restless and inquisi-
tive, the walking delegate announces
his willingness to arbitrate, but, by
this time, the employer is usually in
no mood for arbitration and has be*
come about as stubborn as the other
side. For the sake of keeping up the
stream of strike benefits, strikes are
kept alive for months after they have
ceased to be an issue and the walk-
ing delegate and his cohorts smil-
ingly and secretly absorb the extra
money which they receive as the re-
sult of the padding of the member-
ship list as long as they can possibly
maintain the semblance of a strike.
There are few things more pitiable
than the condition of a man who has
gone out on a strike with which he
is not in sympathy and for a griev-
ance which has no bearing on him
or his future. During the printers’
strike in this city in 1905 my office
was visited almost daily by men who
realized that, when they left their
positions, they were leaving them for
good, but felt compelled to obey the
union for fear of personal violence
against themselves and families. In
one case | said to an old-time print-
er, who long enjoyed the confidence
and_esteem of his employer, “Why
don't you go back to work?” The re-
ply was characteristic of the situa-
tion: “You would not ask that ques-
tion if you knew some of the mem-
bers of the typographical union as
I do. TIT own a home which I have
paid for by patient industry and fru-
eal habits. If I was to abandon the
union, that home would be leveled
to the ground by the torch of the in-
cendiary and myself and family
would be maimed by men who know
no law—human or divine.”
Boycotts.
My experience with the boycott has
been decidedly amusing. To me it
appears to be one of those boom-
erang effairs which comes back and
smites the thrower. We all know
that Geo. Morse was boycotted for
several years and that much of the
handsome fortune he now enjoys is
to be uttributed to this cause. We
also know that every person in Grand
Rapids who has been boycotted and
has shown the least spirit of inde-
pendence has thrived under the inter-
dict. The Michigan Tradesman was
boycotted twenty years ago because
it would not peremptorily discharge
a pressman who had employed a
non-unicn carpenter at his home. The
discharge was insisted upon by the
typographical union, the carpenters’
union end the central labor union,
committees under the influence of li-
quor from each of the three organi-
zations having visited the writer with
a view to securing the enforcement
of their mandate. They were told
in each case that when a man re-
ceived his salary the money was his,
to do with as he pleased. This
statement was met with the contra
statement that a union employer must
dictate to his employes substantially
where to buy their beer, their breech-
es and their beef steak. It is needless
to remark that the boycott did not
have a very disastrous effect on the
publication named and that the re-
peated threats of the drunken com-
TRADESMAN July 5, 1911
mittees, who called from time to about :t that ought to be boycotted.
Che cigar manufacturer was a poor
man then. To-day he is rich and he
attributes his good fortune to the ad-
vertising given him by the men who
condemned his cigars in public and
smoked them in private. Like the
strike, the boycott originates with the
waiking delegate, who is invariably
ready to declare or raise a boycott
on the payment of a small amount
of money to the union and, incident-
ally, a larger amount to himself.
time, that they would ruin the busi
ness and drive the publisher into the
poor hcuse were never carried into
A Grand Rapids jobbing
house was once boycotted because it
insisted on buying cigars of a manu-
facturer who bought milk of a mai
who kept cows and who placed on
the horns of those cows brass knobs
which were manufactured in a non-
union factory. It is needless to state
that the jobber still lives and is able
to indulge in three meals a day. A
certain Grand Rapids cigar manu-
facturer was boycotted, the interdict
being announced on a certain labor
day. Before the stores closed that
day there was not a cigar of the boy-
cotted brand to be found in the town.
Apparently, every union man who
had worn a boycott card in his cap
during the parade bought one of the
cigars to find out what there was
execution.
Apprenticeship Restrictions.
As it is over twenty years since l
have enjoyed the exquisite misery of
conducting a union office, I have had
very little experience of late with the
beneficent apprenticeship system Oi
the trades unions, but my observation
has been that its restrictions have
practically shut out our American
youth from the acquirement of the
principal trades. This has resulted
Trees Trees
FRUIT AND ORNAMENTALS
A Complete Line
GRAND RAPIDS NURSERY Co.
418-419 Ashton Bldg., Desk B :-: Grand Raqids, Mich.
=== SPECIALIZE ON
MITTAL aL int eh
HRT EE)
KROU-FROU
THE WORLDS GREATEST WAFER
SUT eee eee eee
TTA
fl
TU
DU
n
This is the day of the SPECIALTY—the product that is in a class by
itself—that is advertised well—that sells well and that puts the retailer's profits
on the right side of his Loss and Gain account.
Push FROU-FROU
the Dutch Specialty that al-
ways makes good and there
will be better all-around-busi-
ness for you.
BISCUIT FABRIEK
“DE LINDEBOOM”
American Branch
GRAND RAPIDS, MICH.
IMPORTED FROM HOLLAND
Dollars for You
Mr. Grocer, in pushing HOLLAND RUSKS.
Good for Breakfast. Lunch and Dinner. Hol-
land Rusks are so appetizing served with
fruits and cream. Urge your customers to try
them. Weemploy no salesmen. We put the
quality in our goods. Jobbers and retailers
like to sell them because they are repeaters.
Order a sample case. Five case lots delivered.
Advertising matter in each case,
Holland Rusk Co. Holland, Mich.
July 5, 1911
in a demand which has had to be
supplied from the more liberal edu-
cation of foreign industries, princi-
paliy German. The need of instruc-
tion in industrial trades has become
so imperative that, notwithstanding
the active opposition of the unions,
public sentiment has forced the es-
tablishment of training schools to an
extent that would have been unnec-
essary had the natural and proper
means of instruction been at the
command of our vouth. Apprentice
restrictions in some trades have cre-
ated a veritable corner in the labor
market and the price has been forced
to a point that has driven the produc-
tion into other fields or compelled
the substitution of other methods or
the creation of automatic machines;
and the American public is overrun
to-day with incompetence in every
trade—the striving of the poor boy,
who ought, but could not, learn a
trade, to find a place where he can
gain some means of living; or if
there be not this need, to give some
excuse for existence. We do not
have to search far to find many in
all our professions whe would have
been happier and far better citizens
to have followed their own bent in
the learning of useful and
healthy trade. Good workmen can-
not be educated under union auspices,
because of the narrow limits arbi-
trarily apprentices.
The apprentice in a union shop learns
to do one thing only, whereas the ap-
prentice in a non-union workshop be-
comes a competent workman in sev-
eral different branches of the trade,
if he is disposed to improve his op-
portunities. Under existing condi-
tions no painstaking parent would
permit his son to enter a workshop
where union men only were employ-
ed, not only on account of the re-
strictions placed on his progress, but
for the reason that close contact with
union men and union methods causes
him to acquire untruthfulness, de-
ceitfulness and soldiering methods,
as well as those other habits whicl
exclude him from his proper place in
our social and civil life.
E. A. Stowe.
some
exercised over
+...
A Change of Venue.
“Prisoner at the bar,’ said his hon-
or to the red-headed man, “you are
charged with up-setting a dago’s pea-
nut stand. What have you to say?”
“T wants a change of venue, sir.”
“To where?”
“To Washington.”
“But why?”
“I wants to be tried by the Sen-
ate.”
“But it can’t be done.”
“Then, your honor, please do a
poor man a favor.”
“What is it?”
“Just imagine that you are the
Senate and that I am Lorimer, and
give me a coat of whitewash.”
His honor. smiled and announced
that the prisoner was not only not
guilty, but had come out of the crisis
with a reputation whiter than snow!
—_2s————_
There are two reasons why a joke
may fall. One is that the man who
heard it may be too dull to see the
point. The other is that the joke
may have no point to see.
MICHIGAN TRADESMAN
Impose Restrictions Upon Sizes of
Sample Trunks.
A short time ago the Central Pas-
senger Association, covering a large
section of the United States, adopted
a rule limiting the dimensions of
trunks carried as baggage. The cause
for this action is the recent great in-
crease in the size of trunks, due to
the adoption of so-called wardrobe
trunks. Owing to the great size and
the curved surfaces of these styles ot
trunks, the railroads have found them
to interfere seriously with the proper
and expeditious handling of baggage
in baggage cars, with consequent de-
lay to the movement of trains.
The rule adopted limited the great-
est dimension of any piece of bag-
gage to be carried free to 40 inches,
the rule to become effective January
1, 1912. For all trunks in excess of
40 inches, an additional charge was
imposed for each additional inch
equal to the charge for ten pounds
of excess baggage.
A strong protest was immediately
made not only by the manufacturers
of trunks but by numerous merchants,
the sample trunks of whose traveling
salesmen in many cases exceed this
dimension and would, therefore, be
subjected to the charge for excess
baggage.
In consequence of the attitude of
the trunk manufaciurers, conferences
were held between them and the rep-
resentatives of the railroads with a
view to obtaining a more liberal limit
which would accommodate trunks of
usual size. It is represented by the
trunk manufacturers that the limita-
tion should be made sufficiently lib-
eral so as not to apply to standard
trunks of a size largely in use. This
is -particularly true of the sample
trunks used by great numbers of
traveling salesmen, which would in
many cases be subjected to the ex-
cess baggage charge under the 40-
inch rule. A large proportion of
trunks of this class already pay ex-
cess baggage by reason of weight.
The application of a size limit would
make the additional burden to be
borne by merchants very large.
Upon these representations the
Trunk Line Association modified the
original order and adopted the follow-
ing, providing 45 inches as the limit,
in its stead: l
“(a) Up to and including Decem-
ber 31, 1911, rules and regulations
existing at present will govern the di-
mensions of single pieces of baggage
to be accepted for checking.
“(b) Commencing January 1, 1912,
for any piece of baggage of any class
(except immigrant baggage checked
at port of landing), the greatest di-
mension of which exceeds forty-five
(45) inches, there will be an ad-
ditional charge for each additional
inch equal to the charge for ten (10)
pounds of excess baggage.
“(c} Commencing January 1, 1912,
no piece of baggage of any class the
greatest dimension of which exceeds
(70) inches (except
grant baggage checked at port of
landing) will be transported in bag-
gage cars.”
This modification, however, is not
entirely satisfactory, as it places the
limit slightly below that contended
seventy immi-
for by the trunk manufacturers. It is
still unduly stringent as to sample
trunks.
The rule adopted above, therefore,
may be subject to further modifi-
cation, as the subject is still open for
consideration, the rule not becoming
effective until January 1, 1912. As
the matter stands at present, the 40-
inch limit has been set by the raii-
roads in a considerable portion of the
country and modified, as stated above,
only by the lines in the Trunk Line
Association.
19
The Clover Leaf Sells
RL
Office 424 Houseman Bik.
If you wish to locate in Grand Rapids write
us before you come.
We can sell you property of all kinds.
Write for an investment blank.
MILWAUKEE VINEGAR COMPANY
Manufacturers of Guaranteed Grain Distilled Vinegar
Sold by all Jobbers
MILWAUKEE, WIS., U. S. A.
Don’t Pay a Fancy Price for Vinegar
SEND US AN ORDER TO-DAY FOR
SWCCMI OM
COMPOUND
GRAIN, SUGAR AND GRAPE VINEGAR
The price is 13% cts. per gallon with one barrel free with each fifth barrel shipped this season
F O B Kalamazoo, Lawton, Grand Rapids, Saginaw, Jackson, F O B
° ° ° Detroit, Alpena, Traverse City or Bay City. ° ° °
STOCK ALWAYS ON HAND AT THESE POINTS
An Ideal Pickling and Table Vinegar
Satisfaction Absolutely Guaranteed
Lawton Vineyards Co.
Sai
A. Pow
fata
2 Kalamazoo, Mich.
Its Advertising [gm
Never Stops ess
Besides the big magazine and Sunday paper
advertising we're doing. every month, reach-
ing 55,000,000 readers and telling them about
Shaker Salt
‘“‘The Salt That’s Always Dry’”’
the dryness, looseness and purity of the salt
itself is a constant advertisement, and, the
Library Slips and the premiums we are giv-
ing. keep up the con-
sumer’s interest, so it’s
easy as well as profit-
able for you to push
sales of
SHAKER SALT
20
LO ie =
|| “WOMANS:WORLD |}
he)
SEF SBR
: | " ST
If I Knew.
If I knew the box where the smiles are
kept,
No matter how large the key,
Or strong the bolt, ] would try so hard,
"Twould open I know, for me.
Then over the land and the sea, broad-
cast,
I'd scatter the smiles to play,
That the children’s faces might hold
them fast
For many and many a day.
If I knew a box that was large enough
To hold all the frowns I meet,
I would like to gather them, every one,
From nursery, school and street.
Then, folding and holding, I'd pack them
ios nine the monster key,
I'd hire a giant to drop the box,
To the depths of the deep, deep sea.
——-2-————
Two Pictures of the Typical Summer
Girl.
When | think about the summer
girl | have two pictures in my mind:
One is of the girl at leisure, the oth-
er of the busy girl, and both pictures
are very pleasing. Sumer and girl-
hood seem to suit one another. Sum-
mer is the time for open windows
and doors, for long tramps over the
hills, for flowers in the garden, for
boating, driving, tennis, croquet and,
in brief, for enjoyment in the air and
sunshine. There are girls
who will spend weeks of the present
summer in camp, making the most
of the opportunities for health and
pleasure which tent life affords. Oth-
er girls there are who must devote
weeks of the summer to the earning
of extra money, so that they may be
able to carry on their studies with-
happy
out leaning too heavily on their dear
ones in the coming fall and winter.
Girls who are in what is techni-
cally called society flit from place to
place in the summer, apparently with
the freedom of butterflies, with plen
ty of pretty dresses in their trunks
single care as to
You notice that |
have said what is technically called
society.
and without a
ways and means.
In reality, we are a!l in so-
ciety, and no matter what may be
our environment or how limited our
circumstances, we can not escape
from being in society unless we are
The so-
ciety girl, notwithstanding her dainty
gowns and her ribbons and _ chiffons,
is no more a summer girl than Phyt-
lis or Daisy staying at
mother
cheery days.
hermits and live in solitude.
home and
through the long,
The manners befitting
the daughters of the millionaire are
precisely the manners that befit the
daughters of the day laborer. Jf our
manners are simple, sweet and po-
helping
lite, 1f we think of others before we
think of ourselves and make it our
aim to add tothe happiness of those
around us, we need have no concern
about them either in summer or win-
ccr,
The girl who stays at home in the
summer should try, if she can, to ap-
propriate a part of each day to some
cCcecupation outside of housework. A
friend of mine loitering through the
mountains of Kentucky was hospita-
bly entertained over night in a house
by the side of the road. He was
lodged in the room that evidently
belonged to the daughter of the
Lome, a girl in her twenties, who
was neatness itself in her blue cot-
ton frock and white apron. The moth-
er was an invalid and seemed pre-
maturely faded and old. My friend
read between the lines that she had
suffered from overwork and_ loneli-
ness, and that before middle life she
had abandoned hope and_ resigned
herself to despondency. Looking at
the young girl on whom the burden
of the housekeeping had fallen, he
saw her stepping briskly about go-
ing from the dairy to the kitchen,
baking cakes for breakfast, looking
after the comfort of her father and
brothers and devoting herself fully
to the needs of the home group.
In the room where this friend
slept he had seen the daughter's
school books and had come upor
several odd volumes of Ruskin,
Emerson and Rudyard Kipling. The
girl was a reader of thoughtful books
and had probably been a _ diligent
student; but the books were pushed
aside as if there had lately been no
time to spend in their company.
Near the brook which wound _ its
green ribbon through the meadow
below the house my friend came up-
on a heap of stones which at once
attracted his attention. He saw that
they were geological specimens and
divined that they had been thrown
away ' a mood of discouragement
by somebody who felt that she had
no further use for them.
In the course of the morning he
found an opportunity to talk with
the young girl in whose eyes he read
a mute longing for sympathy, and he
found as he supposed he would that
she ha: arrived at the point where
she thought nothing was worth while.
Nothing, I mean, beyond the con-
stant absorption in the routine of
daily, homely duty. He convinced
her that she had made a mistake, and
before he left pledged her to at least
a half nour of daily study along the
line which had been her favorite in
her school days.
Now, I may be writing to girls who
have drifted this summer into a mood
similar to that which had assailed
this mountain maid. My message to
all such is: Never give up your grip
on hope, never lose courage, always
be determined that you will hold
fast to an accomplishment, a _pur-
pose or an acquisition, and especially
TRADESMAN
in the Jong summer days, when the
light comes early and lingers late try.
if you can, to secure amid life's
prose a little bit day by day of life’s
poetry.
The summer season affords open-
ings for new friendships to those ot
us who are away from home. I[n
brief vacations of one, two or three
weeks it is unwise to build too pos-
itively upon friendships that have
only a short acquaintance at their
back. For example, we need go no
farther than the phrase, “Summer
Girl.” Occasionally when we use it
there is an association in our minds
with the girl whose attractions have
magnetically drawn to her the atten-
tions of young men hitherto strang-
ers. I would not for the world have
girls fancy that they must look with
suspicion on every man whom they
place. Still, the intimacies conse-
quent upon the leisure of a vacation
when girls and men are at liberty to
spend hours together in rowing up
on the lake, strolling upon the beach,
sitting in the moonlight or dancing
in the parlors of an inn, grow and
thrive with the swiftness of Jonah’s
gourd. Girls forget that such inti-
macies often wither and fade the mo-
ment the vacation is over and _ life
again proceeds according to the
schedule. The man who was so gal-
lant and debonair, who seemed to
adore the girl whom he met yester-
day as if she were a queen at whose
feet he would lay the homage of a
life, returns to business and thinks
no more about her.
T wish I might be able to persuade
girls not to cheapen themselves and
undervalue their real work as they
do by becoming too readily interest-
ed in men whom they casually meet.
I am not drawing upon my imagina-
tion. Few days in the week pass in
which [ do not receive letters asking
me in urgent appeal if there is not
some way of finding out why So-and-
So who was so charming and sincere
and every way a gentleman, has nev-
er taken the trouble to call, has not
answered picture postals, has, in fact,
dropped out of sight ever since the
summer vacation ended, although
white ‘t lasted he could not have
been more of a lover than look and
word had proved him. [ do not like
to think that girls ever condescend
to seeking young men or stoop to
hover about them as silly moths flut-
July 5, 1911
ter about a candle. The girl who
is thus admired and thus forgotten
has herself to thank for the situation.
A giri once came to me, her beau-
tiful face flushed and her eyes full
of tears, and, showing me a letter
with the postmark of a distant city,
said abruptly, “Read this.’ I did read
it, and my cheeks grew hot and my
eves were tear-filled with pity and
regret. “My dear L.,” the letter be-
gan. “Il do not know how to ex-
plain the false position into which |
must have drifted during our most
agreeable acquaintance in the