PEIN CESS OC SS OO EIEN OE F ERM SRA EOS LS SEDP REG BN oO ti ee Re aS PR OI SS ER RN eC Nal BP eee era yA ae ye Ove CRA OMY | Cs IR B= RR AN > RRO) me) an SPE Ee CARY SRL A EY CULAN IE hs Be ZB eS As Gh Ue Mm a OFA We WIE LDL aC GCN ECAC NESS OEE ECE RIN KV STG ee es Ow BL PRE oy 5) My) neg Oo “ A) STO SS) B SSL. a ANREP LINKS Siw aeoy mein 1 WZZZ CA NOT = INA rz INOS

its 75th anniversary and, with its line of mahogany and oak bedroom suites, are shown two suites, one in ash and the other in black walnut, of the orig- inal production three quarters of a century ago. The old furniture is of fine construction and of splendid ma- terial, but the style is what might be called the Ohio renaissance type and is so devoid of artistic merit that no self respecting home owner wou!d furnish the room for the hired ma: with it. The old pieces were found after extensve advertising in the at- tics of old country homes and were paid for at prices that woul] buy handsome mahogany suites of pres- ent day construction. —_++-__ Fourth of July Don'ts. Don’t get it mixed up with Spanish War. Don’t wring in the Sunker Hill. We got licked there. Don’t hold cannon your fingers. Don’t be up before daybreak. The day won't run away. You'll feel like dying for country, but don’t do it. [f you lead the parade, don’t turn out for anybody’s cow. firecrackers in your Don’t brag that we can lick any other nation on earth. Keep rather quiet about Old Glory. It covers a heap of graft. Don’t be the orator of the No one ever listens to him. Keep behind the cannon goes off. Get a front seat for the fireworks and let others stand. Then forget all about it until next time. day. when it —_2r--.—___ Boston is having its troubles. While in the midst of a strike on the “L” system, women in that city have despoiled several butcher shops. That has for the time being super- seded the railway strike in point of public interest. It is expected, how- ever, that the latter will come into the limelight again, for the matter is to be arbitrated, according to an appeal which has been made to the Governor. This follows the refusal of the directors of the Boston Ele- vated Railroad to treat with the striking motormen and_ conductors on any of their differences. ——_+-.—____ A Chicago dressmaker gave her husband 50 cents to get two spools of thread, and he got drunk instead. But she got him out of jail, “to help her with the housework,” she told the court. >>> The peacemaker may be all right, but he is never appreciated by the man who is getting the best of it. MICHIGAN TRADESMAN July 3, 1912 BANKRUPTY MATTERS. Proceedings in Western District of Michigan. June 26—In the matter of W. J. Pike & Son, dealers of Chas. F. and account showing a bankrupt, hardware Newaygo, the trustee, Rood, filed his first report balance on hand for distribution of $937.62, and an order was made by the referee calling a special meeting of creditors to be held at his office on July 10, to consider such first report and for the purpose of and ordering paid a first dividend for general creditors. June 28—In the matter of millian Koster, bankrupt, of declaring Max- Grand Rapids, the adjourned final meeting of creditors was held. The final re- port and account of Roland M. Shiy- el, trustee, was approved and allow- ed, and a final dividend af 8% per cent. declared for general creditors. No cause to the contrary being shown by creditors, it was determined that the referee should make a favorable recommendation as to the bankrupt’s discharge. A petition was filed by Foster, Stevens & Co., Fisher Brothers Pa- per Co., Manistee Flouring Mill Co. and the Herold-Bertsch Shoe Co., creditors of Harry M. Hinshaw, do- ing business as Hinshaw & Son, of Leland, Leelanau county, praying that he be adjudged a bankrupt, and the bankrupt having admitted in writing his inability to pay his debts, the or- der of adjudication was made by Judge Sessions and the matter was referred to Referee Wicks. An order was made by the referee requiring the bankrupt to file his schedules of assets and liabilities on or before July 9. When such schedules are receiv- ed the first meeting of creditors will be called. A voluntary petition to be adjudg- ed a bankrupt was filed by Jacob F. Hacker, a cobbler of Grand Rapids, and in the absence of the Judge it was referred to Referee Wicks, who made the order of adjudication. An order was also made by the referee calling the first meeting of credit- ors to be held at his office on August 26 for the purpose of electing a trus- tee, if desired, proving claims, exam- ination of the bankrupt, etc. The bankrupt’s schedules show no assets, excepting those claimed as_ ex- empt. The following liabilities are scheduled: City of Grand Rapids, taxes.$ 26.99 Peoples Savings Bank, Grand Rapids, mortgage on house and lot owned jointly by bankrupt and wife........ 1,500.00 Charles Kinsey and Henry Schantz, Caledonia .....- 163.00 International Harvester Co., Grand Rapids ......;..... 80.00 Arthur Gilbert, Moline 116.00 Henry Kline Co., Chicago.. 21.79 Dearborn Leather Co., Chi- CAPD oe oe 60.00 Sterling Grocery Co., Grand MOMS 220 5.00 R. Heth, Grand Rapids ...... 6.00 Kreno VanderVennen, Grand MAIS 2. 25.00 A voluntary petition to be adjudg- ed a bankrupt was filed by Bernice M. Whipple, police matron of Grand Rapids, and in the absence of the Judge from the district, it was refer- red to Referee Wicks, who made an order of adjudication. An order was also made by the referee calling a first meeting of creditors to be held at his office on August 10, for the purpose of electing a trustee, prov- ing claims, examining the bankrupt, etc. The bankrupt’s schedules show no assets, excepting household goods, claimed as exempt. The following liabilities are scheduled: Charles B. Magennis, Grand Rapiis 0... 5 Ss ae John Killen & Son, Grand Rap- iS ee 91.08 Herpolsheimer Co., Grand Rapids) 26. 22.05 W. C. Kirchgessner, Grand Rapids: 2 ee 21.35 Mrs. Mary Murphy, Grand Rapides 5.00 Valley City Ice & Coal Co., Grand Rapids 0 4... 7.95 Peck Drug Co., Grand Rapids. 3.00 Estate of James Campbell, Grand Rapids: -.... 14... 23.00 $203.43 In the matter of Herbert H. Tigar, bankrupt, of ‘Grand Rapids, it appear- ing that there were not sufficient as- sets to pay the administration ex- penses in full, an order was made by the referee closing the estate and the files returned to the clerk’s office. No cause to the contrary being shown by creditors, a certificate recom- mending that the bankrupt receive his discharge was made by the ref- eree. June 29—In the matter of John F. Boyd, bankrupt, of Elk Rapids, the trustee, Emil F. Nerlinger, of Trav- erse City, filed his supplemental final report showing that he has made dis- tribution of all the assets of the es- tate in accordance. with the order of the referee and an order was made closing the estate and discharging such trustee. No cause to the contrary having been shown by creditors a cer- tificate recommending that the bank- rupt receive his discharge was made by the referee. July 1—In the matter of the Fargo Shoe Manufacturing Co., bankrupt, of Belding, a special meeting of cred- itors was held to consider the first report and account of Henry A. Smith, trustee. Such report was ap- proved and allowed, and a first divi- dend of 10 per cent. was declared and ordered to general creditors. The estate will probably be closed and a final dividend declared at the expira- tion of three months. —_~+++>___ Kansas is doing something practi- cal again. This time it is Prof. W. A. Lippincott, and he proposes to add to the sum total of knowledge of the egg business by _ holding schools to instruct Kansas in the proper candling of Anyone who buys eggs may take the course without charge. This looks like a sensible move, and the results will be watched with interest. egess. The Commercial Club as a Commerce Creator. One live one in a town can do a lot. That is proven by what Webber did at Rochester, Minn. Webber was not quite 30 when he was elected Secretary of the Roches- ter Commercial Club. After his elec- tion he became very much alive. Webber wanted to do something for the good of the job and the town. He went to the business men ana asked what was the first best thing to do. . | de One of the old heads who liked this enthusiastic young fellow told him he ought to go to work right away and persuade the farmers to stop buying of catalogue houses. Then the old one looked the other way and let loose a fat, sly wink. Webber said he would try it. He talked with other business men, in- cluding the bankers and the lawyers. They said it ought to be done if it could—of course. Most of them add- ed the advice that it was too discour- aging a job to tackle. Being a young man and full of gin- ger, Webber thought it worth trying. At it he went. After getting all of the inspiration to be found among the business men of the town, Webber went into the country. He visited many well-to- do farmers. He found all shades and differences of opinion on any subject he took up. Farmers are independ- ent. They are built that way. But Webber found a goodly num- ber of farmers who thought it good policy for them to encourage and stand by their home merchants. Some who were buying occasionally of cat- alogue houses conceded that it was the wrong thing to do. With these as a starter, Webber laid plans for meeting of farmers and Rochester business men, an all day affair with plenty of entertainment, good fellowship and speeches in the afternoon. He put all of the power and steam in the Rochester Commercial Club behind those plans. The meeting was a big success. It brought the farmers and the business men in closer touch and established a better understanding than had be- iore existed. Many farmers readily admitted that buying from the cata- logue houses was not good business judgment for the farmer. Following that the Rochester busj- ness men went after the farmers’ trade more aggressively. It counted. The town was clearly making prog. ress in the right direction. Webber established a bureau 0; publicity in connection with his work as Secretary. He soon had a lis} of the farmers known to be the most inveterate catalogue buyers in that section, : As opportunity offered he took up the subject with these farmers tact- fully. Wrote some of them strong letters, others mild, but always point- ing to the fact that most of the rep- resentative farmers and citizens be- lieved in trading at home. Webber did not stop catalogue house buying in the two years he was Secretary of the Rochester Commer- cial Club, but he did a lot to help matters. Before he was through his work had extended all over Olmstead county and the gospel of buying oj home merchants had been carried to the farms very generally and quite ei- fectively. The meetings of farmers and mer- chants held in Olmstead county dur- ing those two years produced a good effect and caused much comment in other counties where the same work needed to be done. While Webber was Secretary wu! the Rochester Commercial Club the rest of the State knew that Rochester was doing things for itself and help- ing the cause of the smaller cities and towns indirectly. The work put new spirit into the fight against catalogue house buying in Olmstead county and some of the good effects of it still re- main. . This experience of Rochester is the experience of many other towns where some man of enthusiasm gets in and pushes. A live one who is willing to lead the way can do a lot in any town. W. E. Davis. —— 2+. 2s One of the most mischievous errors current in modern times is the popu- lar notion that a man may transgress all the laws of health with impunity and then swallow a few drops 0! medicine and thereby antidote all the results of his evil habits. —_—_—~s ss Death is not a calamity, but the fear lof death is. & [NCREASE your sales by requesting your cus- tomers to write for one of these books. They are absolutely free. THE FLEISCHMANN CO. 427 Plum Street, CINCINNATI, OHIO. July 8, 1912 NEW YORK MARKET. Special Features of the Grocery and Produce Trade. Special Correspondence, New York, July 1—The near ap- proach of the Fourth causes a slack- ening in the general run of trade, and coffee is no exception. Sales are not very numerous and the quantity taken is of the small amount that will do to keep up assortments. Prices, however, are firm. In store and afloat there are 2,146,137 bags of Bra- zilian coffee, against 2,246,963 bags at the same time last year. At the close Rio No. 7 is worth, in an in- voice way, 1434c. Mild coffees share MICHIGAN TRADESMAN Spices are in rather light supply and quotations are firm with pepper showing further advance. Singapore black, 1134@1134c. Good to prime molasses, 26@34c. Stocks are moderate and demand, as might be expected at this time, is only of the usual midsummer char- acter. Canned goods cut very little figure just now, while the markets are so full of fresh fruits and vegetables. Spot tomatoes, 3s, are held at $1.25, and the supply is said not to be very large at this figure. Anything picked up below this must be taken with some caution. Packers seem to have sold about all the futures they care to Significance of the Coming Fall Elec- tion. Manistee, July 2%—Does_ every Michigan voter realize the signifi- cance of the fall election? Presi- dents have been elected before, but for the first time in its history men of this great State are going to reg- ister their opinions of the qualifica- tions of their mothers, ters and sweethearts. Wives, sis- How many are going to look at it from an intelligent standpoint and show that they stand for progress by voting in favor of this issue and how many are going to pass it up as an old time joke? no reason to suppose that they will act any differently from men in the same position. Not all men voters make a mad rush for office. As a matter of fact the average housekeeper of to-day has more time at her disposal than the one of yesterday because modern conveniences in the home lessen her household duties and she is in posi- tion to give intelligent interest to the social questions of the day—an inter- est which is a waste unless backed by the power to use it, and the only effective power is the vote. It is not too late to look the ques- tion squarely in the face and study | the dullness with Brazilian and there dispose of. Peas are firm and the de- a be g0 ae oo oo a oe saul None snnetacntly paar is no elemae 40 be aoled Goad Gu mand light. A very short pack is the anti-suffragists. Why should a the time arrives. We must forget old cuta is worth 16sec. likely in New York State. Corn Woman become less womanly be- views and ideas and look for the new, There is to be noted this week, the first for a long time, a distinctly bet- ter feeling in the tea trade. Buyers are not taking large amounts, but there is something doing all the ulated. The oncoming flood of fruits must be taken care of and more sugar must be taken. At the close granu- lated is 5c. Rice is slow. There is simply the every-day call and in no respect is there any change. Fancy domestic, 6c. moves slowly and neither seller nor buyer seems to be much interested. Butter is fairly firm. Creamery spe- cials, 27@27'4c; firsts, 2534@26; proc- ess, 24144@25c; factory, 221%4@23c. Floorwalker—What did that lady want? Salesman—Wanted to know if we’d have a marked down sale of fire- works on the 5th of July. ——~+- > The head that is loaded with wis- dom does not leak at the mouth. cause she is given a voice in the or- derma of public affairs? Intelli- gence never detracts. She will be more of a helpmate than ever be- fore. Her views will become broad- As to neglect in her household du- ties, it is not going to take any more time for her to go to the polls and cast her vote than to go to a bridge party or bargain hunting. A man does not have to neglect his business in order to vote. When women are made eligible to hold office there is otherwise progress will be at a stand- still. Do not wait until everybody else thinks so, but go ahead and help push the wheel of progress. Discuss the subject, read about it and f os : . a, ©) and her mind more brilliant. A help get the public interested. Even | time and sellers profess to have great Cheese is steady, with top grades hishacd all hie he wile leew ps E eka { A : : N Vork State held 15 tusband will not think his wite less if you have not much time to spare, | confidence in the situation. oe ee eee ae Me womanly because he can come home d and then will set some a L oo Best eggs are firm. Fancy West- y ooh a word now and then will set some- : ay a not the (ao or sugar orn white, 22@23c; storage eggs are and talk ee with hoe the ques- one else to thinking and he in turn lat has been anticipated, but it cer- in rather light stock and the general "Ons of the day and often receive will pass it on. We want Michigan i tainly must come. Buyers have held Seeatiog Gicie the célice help from her suggestions, because ato rank among the most progressive back about as long as possible to see oo. woman's intuition is finer than a_ states of the Union and do her part “4 where the bottom would be on gran- Looking Ahead For Bargains. man’s. toward making this a Land of the Free in every sense of the word. Mrs. Thorwald Andresen. 0 To fare well implies the partaking of such food as does not disagree with body or mind. Hence only those fare well who live temperate- ly.—Socrates. A SIGN OF SQUARE DEALING The “Dandelion Brand” trade mark on the butter color you sell is a sign of square dealing. It marks a product whose equal doesn’t exist, and a product of unusual profit to both you and your customer. Dandelion Brand Butter Color secures top prices for butter always. butter color and butter—a double profit is yours. Endorsed by the highest authorities as to its utter purity and actual food value, ‘“‘Dandelion Brand” is a bigger seller than all other butter colors combined. Just as a matter of good business, you should order some today. YOU sell both the aT gs “n ee Dandelion Brand =a, THE BRAND WITH S Butter Color THE GOLDEN SHADE We guarantee that Dandelion Brand Butter Color is PURELY VEGETABLE and that it meets the FULL REQUIREMENTS OF ALL FOOD LAWS—STATE AND NATIONAL. Wells & Richardson Co., Burlington, Vermont Manufacturers of Dandelion Brand Butter Color MICHIGAN TRADESMAN ah ine lop f &% Oey Movements of Merchants. Rothbury—W. A. Butzer succeeds C. O Bigler in the grain and business, Saginaw — John Mittermier has opened a grocery store at 1319 Gen- nesse avenue. Manton—Fred Ward, recently of Lake City, has opened a confection- ery store here. Battle Creek—Crossen & Hicks have engaged in the drug business at 70 West Main street. Kalamazoo—Walt Hamilton has engaged in the jewelry business at 107 North Burdick street. Jackson—The Meade & White Co.. clothier, etc., has increased its capi- tal stock from $16,000 to $20,000. Wexford—Immerman & Richard- son, dealers in general merchan- dise, lost their stock by fire June 29 Clare—A. W. Thorp, formerly of Bay City, has purchased the Henry Duncan grocery stock and taken pos- session, Owosso—Fred Osburn, of the firm of Osburn & Sons, died at his home, June 27 as the result of a stroke of apoplexy. Paw Paw—H. Y. Tarbell has open- ed a meat market on Kalamazoo street, under the management of Jacob Walker. Levering—J. B. Clark & Son are closing out their stock of shoes and men’s furnishing goods, preparatory to going west. Kalamazoo—The Morris Kent Co, wholesale grain and produce dealer, has increased its capital stock from $10,000 to $100,000. Allegan—The Grange Store Co- Operative Association is building an addition to its store, 40x60 feet in dimensions, two stories high. Gladstone — The Gladstone State Savings Bank has been organized with an authorized capital stock of $50,000. Wells—A deed has been filed trans- ferring all the property of the I. Ste- phenson Co. in Delta county, its chief seat, to the I. Stephenson Co., trus- tee. Lowell—John O. Clark has sold his confectionery ana cigar stock to Glenn E. Martin, formerly of Grand Rapids, who will continue the busi- ness. Fremont—Joseph Hoare has sold his bakery to Irwin Brown, who will add a line of cigars and confectionery and continue the business at the same location. Dowagiac—Harry Smith and W. E. Cory have formed a copartnership and purchased the T. H. Martin gro- cery stock and will continue’ the business. Kingston—The Kingston Bank has merged its business into a State bank teed under the style of the Kingston State Bank, with an authorized capital stock of $20,000. Grand Ledge — Sheridan Simons has sold his meat stock to Val. Law- rence and Burton Gates. have formed a copartnership will continue the business. Pontiac—Bert Whiting and Daniel O'Connor have formed a copartner- ship under the style of Whiting & O’Connor and engaged in the grocery business at 38 East Pine street. Cheboygan—J. H. Barrowcliff, who recently sold his grocery stock and store building on Court street to William Grant, has engaged in a sim- ilar business at 400 Main street, Elk Rapids—J. W. Slater has sold his stock of hardware and furniture to John Dockery, recently of Tray- etce City, who will continue’ the business at the same location. Riverdale—J._ E. Wise, harness dealer at Alma, has purchased the harness, whip and tobe stock of B. F. Lewis and will continue the busij- ness under the management of E. L Rickman. Manistee—W, T. Brain, who has conducted a tea and coffee store on River street for the past 30 years, has sold his stock to Hattie M. Smith, who will continue the business at the same location. Detroit—C. A. Hakes has exchang- ed his 40 acre farm, near West Branch, for the Oakland Grocery Co, stock and will continue the business at the same location, 550 Oakland avenue, under his own name. Birch Run—The bank doing busi- ness under the style of Charles H. May & Co. has been merged into a State bank under the name of the Birch Run State Bank, with an au- thorized capital stock of $20,000. Saginaw—Fred Bricault, traveling salesman for the W. Bingham Co., of Cleveland, Ohio, has opened a hard- ware store at 2338 North Michigan avenue. The store will be under the management of his brother, Raymond H. Bricault. Greenville—Z. C. Bohrer, general dealer, has merged his business into a stock company under the style of the Z. C. Bohrer Co., with an author- ized capital stock of $15,000, which has been subscribed, $2,800 being paid in in cash and $12,200 in property. Detroit—Directors of the Home Savings Bank have carried over $50,- 000 from undivided profits to sur- plus account, making the bank’s sur- plus $750,000, the amount being the same as its capital stock and leaving about $30,000 in undivided profits. Detroit—Stockholders of the Se- curity Trust Company received divi- who and dend checks Monday for the current quarter at the rate of 2% per cent., equivalent to 10 per cent, a year, with taxes paid. The payment is an in- crease of 2 per cent. over the pre- vious rate. Detroit—Ill health is assigned as the cause for the retirement of How- ard J. Lesher as Treasurer of the Detroit Trust Company. Mr. Lesher’s connection with the company was terminated June 30. He had been its Treasurer about ten years, prior to which he was for a number of years with the Union Trust Company. Mr. Lesher is planning to take a vacation Over a year or more, and is said at present to have no plans for re-en- tering business life in an active way. For a number of years his health has necessitated his spending a portion of each winter in the South. Manufacturing Matters. Crystal—George A. Fink has en- gaged in the ice cream manufacturng business here. Ishpeming—The capital stock of the Consolidated Fuel & Lumber Co. has been increased from $100,000 to $200,- 000. Port Huron—E. B. Muller & Co., chicory manufacturers, have increased their capital stock from $250,000 to $350,000. Adrian—The business men of this place have undertaken to raise $100,- 000 for stock in the Lion Automobile Co. in order to retain the plant. Ontonagon—The sawmill of the Norton Lumber Co. was entirely con- sumed by fire June 24, entailing a loss of between $60,000 and $75,000. Detroit—The General Castings Co. has engaged in business with an au- thorized capital stock of $2,000, all of which has been subscribed and paid in in cash. Millersburg—C., H. Stanley, of Pin- conning, has bought the plant of the Michigan Handle Co., at this place, and is converting it into a saw and planing mill. Albion — The Albion Chemical Works has been organized with an authorized capital stock of $6,000, of which $3,000 has been subscribed and $1,000 paid in in cash. Saginaw — The American Steam Truck Co. has been incorporated with an authorized capital stock of $500,- 000, of which $250,000 has been sub- scribed and $50,000 paid in in cash. Lansing—John_ T, Watkins has purchased a three-story brick build- ing and equipped it with coffee roasting machinery, which will en- able him to meet the requirements of his customers more promptly than heretofore. Grayling—The sawmill of R. Han- son & Sons is operated day and night and the big plant of the Salling-Han- son Co. is running days. The Kerry- Hanson flooring plant is also cutting out a lot of fine material, which is shipped out by rail, Sagola—The Sagola Lumber Co. will this week finish sawing the hard- wood logs which were teamed to the mill, and will start shipping pine logs from the Witbeck camps. The com- pany has about 2,000,000 feet of logs along the logging railroad. July 3, 1919 Battle Creek—The Franklin Tron & Metal Co. has merged its business in- to a stock company under the style of the Franklin Brass Co., with an authorized capital stock of $2,500, which has been subscribed, $100 being paid in in cash and $2,400 in prop- erty. Ionia — The Mohr Manufacturing Co. has engaged in business to manu- facture and deal in an improvement to be known as Mohr’s automatic lino slug saw, with an authorized capital stock of $10,000, which has been sub- scribed, $1,000 being paid in in cash and $9,000 in property. Munising—Shingle mill machinery is being installed in the mill of the Superior Veneer & Cooperage Co. Manager Doty expects to have the new mill in operation by August 1, Dick—This town will soon be per- manently deserted, for its main de- pendence, the lumbering industry, is at an end. Pontiac—H. C, Hemmeter, conduct- ing a garage, has merged his business into a stock company under the style of the Hemmeter Spark Gap Manu- facturing Co., to manufacture spark gaps for spark plugs and automobile accessories and parts, with an author- ized capital stock of $6,000, all ot which has been subscribed and paid in in property. Charlotte—At a final Meeting of the creditors of the Dolson Auto- mobile Co., bankrupt, held at Kala- mazoo last Thursday, the referee in bankruptcy approved the report of the trustee, C. Roy Hathaway, and ordered the estate closed. The funds on hand being insufficient to pay all the expenses of the administartor, no further dividends were de- clared. The balance on hand was about $2400, and this was devoted to payment of attorney fees, referee and trustee commission. The es- tate is now legally closed, an end put to the affairs of the Dolson Au- tomobile company, and the trustee discharged from his trust. In all, the estate paid 18 per cent in dividends to creditors, Detroit — Local lumber shippers continue to complain of the railway freight situation, which has been i source of annoyance and a detriment to shippers and manufacturers of al! kinds for several months. While shipping conditions have not been any too good for a year, lumbermen managed to get along in fairly good shape until last winter, when lumber shipments were almost at a stand- still for weeks. Although the trans- Portation department of the Board of Commerce and an expert specially en- gaged to clear up the situation have been at work for weeks, conditions are still in a chaotic state, and lum- bermen believe they are getting the worst of it. The idea seems to be that lumber is never in a hurry, and the reports of delays pour in to shippers every day. The Pere Marquette Rail- road recently issued an order refus- ing to turn over to the Michigan Central Railroad cars that have been reconsigned. This order has result- ed in considerable annoyance and greatly hampered shipments. Steet i t a . i ¥ bal July 3, 1912 MICHIGAN TRADESMAN The Produce Market. Apples—Western box apples, $3.50 per box. Bananas—$4 per 100 tbs. Beets—45c per doz. bunches. Butter—Receipts of creamery are at their height, the make is large and the quality fine. At present quo- tations the market is firm and the consumptive demand is normal for the season. The bulk of the arrivals is being bought for cold storage. Ex- tras are now held at 25c in tubs and 26@27¢ in prints. Local dealers pay 18c for No. 1 dairy grades and 17%c for packing stock. Cabbage—$2.25 per crate for new stock from Louisville. .Carrots—35c per doz. bunches. Cherries—$1.85 per 16 qt. crate for sweet; $1.50 per crate for sour. Cucumbers—45c per doz. for hot house. Eggs—The market is ec higher than a week ago, with an active con- sumptive demand. The production has fallen off to a considerable ex- tent, but there is still some surplus going into cold storage. The ‘quali- ty is remarkably good considering the lateness of the season. From now on there will probably be a further de- crease in the receipts, but no radi- cal change in the situation is ex- pected soon. Local dealers are paying 17c, loss off. Gooseberries—$1.50 per 16 qt. crate. Grapes—Imported Malagas, $4.50@ 5.50 per bbl., according to weight. Green Onions—12c per doz. for Evergreen and 15c for Silver Skins. Green Peppers—60c per small bas- ket. Honey—18c per tb. for white clov- er and 1%c for dark. Lemons—California and Messina, Lettuce 75c per bu. Musk Melons — California Rocky- fords command $3.50 per crate for 45s and $2.50 for 54s. Onions — Texas Bermudas are in ample supply at $1.25 per bu. for white and $1.10 for yellow. Oranges—$4.25@4.50 for Valencias. Peas—$2 per bu. for Early June. Pieplant—85c per 40 tb. box for home grown. Pineapples — Floridas command $3.50 for 24s, 30s and 36s and $2.75 for 42s. Plants—65c for tomatoes and cab- page; 90c for pepper. Potatoes—Old stock is in fair de- mand at $1 per bu.; new is in active demand at $3.25 per bbl. Poultry—Local dealers pay 22c for broilers; 11c for fowls; 6c for old roosters; 7c for geese; 8c for ducks; Leaf, 65c per bu.; head, 10c for turkeys. These prcies are for live-weight. Dressed are 2c higher. Radishes—12c per doz. for garden grown. Spinach—75c per bu. Strawberries — Home grown are nearing the end of the crop, which has been a very satisfactory one for the grower, dealer and consumer. The price ranges around $1.25 per 16 qt. crate, Tomatoes — Four basket crates, $1.50; 8 tb. basket of home grown hot house, 90c. Veal — 5@10c, according to the quality. Watermelons—35c apiece for Flor- ida stock. Wax Beans—$1.25 per basket. —_—_+++___ New Bean Crop Looks Good. Demand from the jobbing trade is exceedingly light. Strictly choice beans are scarce in Michigan right now. There seems to be plenty of off grade beans and in many cases these beans are musty and out of condition. The new crop is doing fairly well and the acreage is reported to be 25 per cent. larger than last year in most territories. A good portion of the beans were planted by June 15, which would indicate that we wv! have some early beans: The senti- ment seems to be more to sell the future beans at ruling prices than to buy them. Wholesale grocers are not inclined to take hold unless they can make contracts at 25@40c below the asking price now. There is little or no demand for red kidneys, yellow eyes or brown Swedish beans. E. L. Wellman. —_++>____ The Grand Rapids Shoe & Rub- ber Co. has engaged S. Elden Bar- rett, of Clarkston, to represent that house in Southeastern Michigan and Northern Ohio. The engagement is to date from August 10. Mr. Barrett was in Grand Rapids this week clos- ing arrangements and_ will return about August 1 to get out his sam- ples. He enters upon his new rela- tions with much hope and courage. —_>+.>___ F, E. Holt has sold the Michigan Store and Office Fixture Co., 519 ana 521 North Ottawa avenue, to Oscar L. Palmer, who will continue the business at the same location. ——— > The J. B. Stone Co. has changed its name to the Clipper Belt Lacer Co. and increased its capital stock from $20,000 to $50,000. —>-»—____ The Will P. Canaan Co. has in- creased its capital stock from $10,000 to $25,000. The Grocery Market. Sugar—The situation is considera- bly unsettled. The reduction of the duty is by no means impossible, and buyers will take things very coolly until that possibility is past. The con- sumptive demand for sugar is good. All the refiners close down to-night for the remainder of the week. When they resume operations Monday low- er prices are expected. The esti- mate of the’ Cuban crop has been in- creased 50,000 tons by some of the leading sugar men, who have set the total production for this season at 1,850,000 tons. The crop estimates of both Porto Rico and Mauritius have-also been increased. Louisiana crop prospects are reported as fairly good. Tea—No marked change in any of the lines of teas. All local buying seems to be for immediate wants only. Japan reports active buying at about the prices of last year. Formo- sa and China teas are bringing steady prices. Ceylons and Indias continue firm, with steady demand. Coffee—All grades of Rio and San- tos are in fair demand at prices that show no fluctuation for the week. Milds are in somewhat smaller de- mand than Brazils, but show some ac- tivity. Prices are unchanged. Java and Mocha are quiet at ruling prices. Canned Fruits — Apples are dull and unchanged. The prospects at the present time are said to be very fav- orable for a large pack of California fruit, and prices announced a few days ago are from 15@35c per dozen low- er than prices of 1911. Apricots and pears showing the greatest decline, it is thought the pack of these two fruits will be unusually heavy. Pine- apple packing in Hawaii is said to have commenced the first of June. One firm expects to put up 450,000 cases and another 330,000 cases, but as yet nothing definite has been re- ceived to confirm these reports. Canned Vegetables—Stocks of to- matoes in wholesalers hands are small and they are not able to buy to replenish them at prices much low- er than they have been selling to the retail trade. Prices on future toma- toes are also higher than they were some time ago. Corn is unchanged. The outlook for peas is not very favorable at the present time, reports from some of the largest pea pro- ducing states being to the effect that crops are not at all favorable. Spot peas in the low and medium grades are practically cleaned up. Dried Fruits—Conditions at the present time would indicate that there will be a large carry-over of some varieties, which proves that the statement made by the dried fruit packers of California at the opening of last season, stating that the 1911 pack would be the smallest in years and that there would not be suffi- cient stock to fill all future orders were false. The demand during the whole of 1911 and 1912 up until about sixty days ago was much smaller than was figured on, which may be one of the reasons why there will be stock to carry over. Olives — Reports from Seville, Spain, are to the effect that the con- tinued dry hot weather has caused an unusually heavy drop from the trees and prices on new goods are sure to be higher. Spot prices are low and the demand for both Queen and Manzanillas is reported as very good. Syrusp and Molasses—No change in either glucose or compound — syrup. The demand for compound syrup is fair for the season. Sugar syrup is dull and unchanged, as is molasses. Cheese—Arrivals show very fine quality and the outlook is steady and unchanged for the next few days. Part cream and skim cheese is scarce and meets with ready sale from 2@ 5c under the price of best full cream. Rice—Prices on some varieties have been slightly advanced. The de- mand was very good during June, and it is expected that it will be fully as large during July. Fish—Cod, hake and haddock are dull and unchanged in price. salmon, especially are in good prices. Spot Sockeye brands, demand at unchanged Other salmon is unchanged and moderately active. Imported sar- dines are scarce and wanted. Prices show no change for the week. Do- mestic sardines are likewise unchang- ed and in fair request. There has been no change in the situation in mackerel during the week, mainly be- cause there have been very few of- ferings. The Norway situation is still steady to firm, stocks being con- centrated in a few strong hands. Other mackerel show no change. Provisions—The market in smoked meats is firm at unchanged prices. Pure lard and compound shows some increase in consumption, but no change in price. Dried beef, barre! pork and canned meats are all in fair consumptive demand at prices. unchanged —__~+++—___ Fred L. Riechel, who succeeds Christian Bertsch as the dominant factor of the Herold-Bertsch Shoe Co., narrowly missed being a multi- millionaire. Before engaging in ac- tive business in the manufacturing line, he spent a year or two in Eu- rope and while he was there Dr. Wellsbach came out with his new mantle, which has revolutionized the gas lighting business of the world and enabled it to compete with elec- But for this invention gas would probably have been super- seded by electricity altogether for lighting purposes. Dr. Wellsbach was anxious to make a sale of his Amer- ican rights for $8,000 and Mr. Riechel debated long and earnestly as to whether he would make the invest- ment. Unfortunately for him, he de- cided in the negative. The Wellsbach business in this country is now worth several million dollars and the profits are said to be from $3,000,000 to $5,000,00 a year. All of this money, or at least a large portion of it, would have gone into the captious pocket- book of Mr. Riechel if he had enter- ed into the arrangement which Mr. Wellsbach was inclined to urge upon him. tric lights. FLEECE MICHIGAN TRADESMAN ond co Cetera respond Highest Bank Clearings in Local Annals. The bank clearings have been showing up very handsomely thus far this year and, as the bank clear- ings are usually accepted as a fairly accurate index to general business conditions, the steady gain as com- pared with last year ought to be tak- €n as a good sign. The monthly clearings have been from 15 to 25 per cent. greater than for the cor- responding months last year. For the first three months of the year the gain was something over 20 per cent. and for the second three months a little less than that, and for the six months it has been about 20 per cent., with a total of $79,979,466.43. This total, by the way, is the highest in local annals and, as a matter of interest as showing the growth of Grand Rapids as a banking center, it is more than double the clearings for the entire year in 1890, In 1890 the total clearings were $38,286,226.53, or just about what they are now for three months. The Grand Rapids National City has installed a new adding machine upon which one man can do the work it used to take three men to do, and with less effort. Under the auspices ‘ of the American Bankers’ Associa- tion every State and National bank and trust company in the country has been given a number and it is this system that makes the use of the new machine possible. In listing checks under the old system it was necessary to write the name upon which the check is drawn, then that of the endorsing bank and finally the amount, with the amounts totaled, and this was done by typewriter or longhand. On the new machine the numbers of the banks are given and then the amounts, and when the list is completed the amounts are total- ed. If the checks carry special in- structions these can be indicated by special keys and all in a single opera- tion. The machine is a wonderful Piece of mechanism and is capable of several special stunts by a little shifting of a few bolts or bars. For ordinary purposes the addition is only up to one cent less than ten millions, but a shift key will throw the entire bank of numbers into use and make possible additions up to fifteen figures. The machine cost something odver $600 and two more have been ordered. The final details have been arrang- ed in the organization of the United Light and Railways Company, of which Frank T. Hulswit is President. The finishing touch was to receive the proceeds from the sale of $4,375,- 000 5 per cent. bonds from a banking syndicate which took the entire is- sue, and then taking over and paying for the Tri-City Light and Power and the Ottumwa Gas properties. After these transactions the United Light and Railways has about $750,000 cash on hand as working capital and for improvements and extensions, and Mr. Hulswit shows his loyalty to Grand Rapids by carrying the bulk of this balance in the banks here. The company has been making a very handsome showing of earnings and the common stock may go on a div- idend basis before the end of the year. Kelsey, Brewer & Co. have declar- ed operative their plan to put the gas and electric properties they con- trol into a holding company to be known as the American Public Util- ities Company, with a present issue of $1,714,000 preferred and $2,400,000 common stock and $739,999 collateral trust bonds. About 90 per cent. of the securities of the subsiderary com- panies has been deposited and this is declared to be enough to insure the success of the plan. The new securi- ties will be issued as soon as the nec- essary formalities can be observed. The plan involves issuing $750,000 new 6 per cent. cumulative preferred stock, in addition to that which is needed to take up the securities of the subsideraries. The subscriptions to this new stock are bonused with 40 per cent. common stock, and it is Stated this issue was largely over- subscribed. Rumors continue to circulate in re- gard to a possible merger of the Citizens and the Michigan State tele- phone companies, but as yet such reports have no tangible foundation other than the known friendliness that exists between the managements of the two corporations. In the past year both companies have come to realize that there is no money in fighting, that co-operation is more profitable than throat cutting and they have been acting accordingly, and to their mutual advantage. The Michigan State isa subsiderary of the American Telegraph and Telephone Company and the policy of the American is to eliminate competition wherever and whenever possible, eith- er by purchase or by division of the territory served. It is no secret that the American would like to come to an understanding with the Citizens, either by purchase or by division of territory, and it is understood that tentative propositions have been ex- changed. Nothing has yet been done. but it is entirely within the possi- bilities that there may be action be- July 3, 1919 ee 244% Every Six Months Is what we pay at our office on the Bonds we sell. $100.00 Bonds—5% a Year THE MICHIGAN TRUST CO. Commonwealth Power Ry. Lt. Co. Netting about 643% and TAX EXEMPT A. E. Kusterer & Co. We Offer and Recommend The Preferred Stock of Consumers Power Co. Largest Underlying Company of 733 Michigan Trust Bldg., Grand Rapids Both Phones: 2435, GRAND RAPIDS NATIONAL CITY BANK Resources $8,500,000 Merchants, Treasurers, Trustees, Administrators and Individuals who desire the best returns in in- terest consistent with safety, avail- CORRESPONDENCE PROMPTLY REPLIED TO Our active connections with large banks in financial centers and ex- tensive banking acquaintance throughout Western Michigan, en- able us to offer exceptional banking service to ability and strict confidence. Fourth National Bank Savings Deposits United States: Depositary 3 Per Cent Interest Paid on Savings Deposits Compounded Semi-Annually Capital Stock $300,000 Commercial Deposits 1 3% Per Cent Interest Paid on Certificates of Deposit Left One Year Surplus and Undivided Profits $250,000 Pee Sah en ck PRESSES Md me a ad a a ee ee RAR AR RRR RRA July 8, 1912 MICHIGAN TRADESMAN 7 fore many months that will put an end to the duplication of effort and investment in Grand Rapids and _ vi- cinity. The double telephone system is a nuisance and it also represents waste, and the time will be welcom- ed when all subscribers can be reach- ed through one exchange. The an- nual meeting of the Citizens will be held in August and it is stated the annual report will show the com- pany to be in the best financial con- dition in its history, with substan- tially increased. earnings and a very satisfactory reduction in current lia- bilities. Following the annual meet- ing it is possible that treasury stock may be put at a premium, the receipts above par to go into the surplus ac- count. The company has a substan- ‘ial surplus, and putting the stock at a premium would be merely to make those who buy the stock now pay for it what it is worth, instead of getting in on the same basis as those who put in their money before a surplus existed. John L. Benjamin has been ad- vanced to the Cashiership of the Grand Rapids National City Bank to succeed Heber W. Curtis, who recent- ly resigned to become Vice-President of the Kent State. Mr. Benjamin has been connected with the Bank since 1886 and for several years has been Assistant Cashier. He is thoroughly capable and has the confidence of the , patrons of the Bank and his. ad- vancement will be regarded as well deserved and fitting. The Preferred Life Insurance Com- pany of America of this city has taken over the Finnish Mutual Life Asso- ciation of Hancock and will establish a Finnish department to handle its Upper Peninsula business, with Chas. J. Toloen, former Secretary of the Finnish company, as manager. The company absorbed has about 400 policy holders carrying insurance to the amount of about $500,000. Chas. W. Garfield, of the Grand Rapids Savings, has returned from a two weeks’ trip in the East. He de- livered the commencement day ad- dress at the Massachusetts Agri- cultural College at Amherst. —_+>-+—__ Local Stocks and Bonds. Quotations on ~ Asked. Am. Gas & Elec. Co., Com. 80 am. Gas & Elec. Co.. Pfd. 46% 4714 Am. Light & Trac. Co., Com, - ~~ Can. Puget Sound Lbr. Va, Cities Service Co., Com. 105 = 108 Cities Service Co., 1.d. 88 90 Citizens Teiephone 97 98 Comw’th Pr. Ry. & Lt. Com. 63 64 Comw’th Pr. Ry. & Lt. Pfd. 91% 92 Dennis Salt & Lbr, Co. 95 Elec. Bond Deposit Pfd. 83 85 Fourth National Bank 200 8203 Furniture City Brewing Co. 60 75 Globe Knitting Works, Com. 110 112% Globe Knitting pa Pfd. 100 aie . R. Brewing Co. & R. Nat’l City Bank 175 180 . R. Savings Bank 185, Folland St. Louis Sugar Com. 10% 11 Kent oa Tene 260 Mace ‘0., Com. Tincom Gas & Elec Co. 200 401%, 42 Macey Company, Pfd. 97 100 higan Sugar Co., Com. 90 94 aHichican State Tele. Co., Pfd. 100 101% National Grocer Co., Pfd. 87% 91% Ozark Power & Water, Com. 45 48 i Gas & Elec. Co., Com. 62 63 Ec Gas & Blec, Co., Pfd. 92 92% Peoples Savings Bank 250 re ssee Ry. Lt, & Pr., Com. 28% 24% es Ry. Lt. & Pr., Pid. 77% 78 United Light & Railway, Com. 70 71 ited Lt. & Railway ist Pfd, 85 90 Ueited Lt. & Railway 2nd Pfd. 75 80 Bonds. Chattanooga Gas C 1927 95 97 0. Denver Gas & Elec. Co. 1949 95 97 Flint Gas Co. 1924 96 97% G. R. Edison Co. 1916 97 99 G. R. Gas Light :Co. 1915 100% 100: G. R. Railway Co. 1916 100 101 Kalamagoo Gas Co. 1920 95 100 Saginaw City Gas Co. 1916 99 July 2, 1912. . —_——_~- > What Some Michigan Cities Are Doing. Written for the Tradesman. Owosso is taking steps toward in- dustrial and moral improvements un- der direction of Wm. McComb, of Detroit, the “commercial evangelist,” who has been working in Flint, Lan- sing, Alpena and other cities. A three foot vein of coal over 850 acres in extent has been found two miles from Flint and underlying some of the richest farming land in Genesee county. The mining com- pany is spending $50,000 in sinking a shaft. The Saginaw Board of Trade has arranged for an excursion July 9 to Saginaw Bay and return. The loca- tion of the proposed water intake, five miles east of Linwood, will be vis- ited, The Grand Haven Board of Trade will probably be consolidated with the Grand Haven Commercial Asso- ciation and a paid secretary engaged, . giving his full time in direction of the work of building up a greater Grand Haven. Owosso held another commercial “revival” meeting last week and start- ed a campaign for 300 new members of the Owosso Improvement Asso- ciation at $12 per year. The Battle Creek Industrial Asso- ciation has introduced the plan of taking prominent visitors, including guests at the sanitarium, on_ sight- seeing automobile trips about the city. The new Grand Trunk station at Owosso will be completed by Oct. 1. Owosso is making gains as a furni- ture manufacturing town. The Estey Manufacturing Co. is building a new brick plant and the Woodard Furni- ture Co. is building a large addition to its factory. Nels Johnson, the Manistee clock- maker and genius, has presented the public schools of that city with $1,000 worth of astronomical instruments and books. Mr. Johnson’s life reads like a romance. He was only a black- smith when he started in business at Manistee, in 1861, a blacksmith plus aspirations to make the most of him- self. He started a small machine shop, but was an uncommon machin- ist in that he was bound to make his machines perfect. He took up the making of tower clocks and labored assiduously in this direction also to make his clocks the best clocks in the world. He studied astronomy in order that he might set the hands of his clocks by the stars and pinched and economized to buy the instru- ments and books, which now in his old age he is presenting to the city for the benefit of Manistee youth. The noble example left by this man at Manistee will endure long after gran- ite monuments have crumbled into dust. The playgrounds of the city schools of Kalamazoo opened for the sum- mer June 26. Owosso is considering the pur- chase of an incinerator for disposal of the city garbage. The city of Flint is expending $400,000 for a water filtration plant and service mains to supply house- holds with pure water direct from the faucets. Pontiac’s new postoffice building has been completed and was occupied without dedicatory ceremonies. Houghton’s first playground will be formally opened July 2 and a bot- tle of pop, a bag of peanuts and a sack of hot buttered popcorn will be furnished every child. Bay City has enacted a curfew or- dinance and firemen will ring the children to bed at 9 o'clock. A parade of boats on the river and an old-time log-rolling or “birling” contest will be features of the cele- bration July 4 at Manistee. Mayor Bell now announces to citi- zens of Pt. Huron that, the chorina- tion system having been in operation for a week and all mains thoroughly flushed, the city water is safe for drinking purposes. The city has been passing throtigh a typhoid epidemic. A recent census taken at Battle Creek shows a population of 30,000 and only thirty-eight vacant houses in the city. The Novelty Works at Manistee will resume operations this “month under new management. The new firm is the American Woodenware Co., with $100,000 capital. More than 10,000 acres in the vi- cinity of Menominee have been plant- ed to sugar beets. A good stand has been secured and the yield is esti- mated at 100,000 tons. ?aw Paw’s canning factory will start up July 8, running on raspber- ries and later on string beans and to- matoes. Ludington has carried a bond is- sue of $50,000 for pavements and sewers. Almond Griffen. Merchant’s Accounts Solicited Assets over 3,000,000 “Geno Rips S avincsB ane Only bank on North side of Monroe street. We recommend the purchase of the Preferred Stock of the Cities Service Company at prevailing low prices Kelsey, Brewer & Company Investment Securities 401 Mich. Trust Bldg., Grand Rapids, Mich. Kent State Bank Main Office Fountain St. Facing Monive Grand Rapids, Mich. Capital - - - ~- $500,000 Surplus and Profits - $300,000 Deposits 634 Million Dollars HENRY IDEMA ~ ie - J. A. COVODE - - Vice President H. W. CURTIS - - - Vice President A. H. BRANDT - - - - Cashier CASPER BAARMAN - Ass’t Cashier 34% Paid on Certificates President You can transact your banking business with us easily by mail. Write as about it if interested. Use Tradesman Coupons SURPLUS FUNDS Individuals, firms and corporations having a large reserve, a surplus temporarily idle or funds awaiting investment. in choos- ing a depository must consider first of all the safety of this money. No bank could be safer than The Old National Bank of Grand Rapids, Mich., with its large resources. capital and surplus, its rigid government supervision and its conservative and able directorate and management. The Savings Certificates of Deposit of this bank form an ex- ceedingly convenient and satisfactory method of investing your surplus. They are readily negotiable, being transferable by in- dorsement and earn interest at the rate of 314% if left a year. New No. 177 Monroe Ave. THE OLD NATIONAL BANK GRAND RAPIDS, MICH. 33s Old No. 1 Cazal St. Place your Buy and Sell orders with civ. 122 ~(€, H. Corrigan & Company Bell M-229 INVESTMENT SECURITIES 341-343 Michigan Trust Building Grand Rapids, Mich. They will be handled promptly and properly and only a commission charged you. July 3, 1919 hzve 8 MICHIGAN TRADESMAN we out for liquid refreshments better to any child that comes to the store, baeages PROSPECT. GA y than the women can. accompanied by its parents. If you After more than a week of strep. oe Don’t hide the water away back in do not know the parties, there is mons effort the Democrats — — the store. Have it up in front where your chance to get acquainted by nominated Governor Woodrow Wil. OF BUSINESS Publshed Weekly by TRADESMAN COMPANY Grand Rapids, Mich. Subscription Price, One dollar per year, payable strictly in advance. Five dollars for six years, payable in advance. Canadian subscriptions, $2.04 per year, payable in advance. Sample copies, 5 cents each. Extra copies of current issues, 5 cents; of issues a month or more old, 10 cents; of issues a year or more old, 25 cents. Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. July 3, 1912 DEVOTED TO THE BEST INTERESTS MEN. The motto of the mail order house is every man for himself and the devil take the hindermost—and you bet the devil will. That Spirit never fails to work; and the weak man, the unprotected man, the man alone—the man on the farm, at the end of the fact, when his farm market is gone, when his town is gone, when the spirit of selfishness and greed has left the country cold and hard and mean and neighborless—the farmer will be hindermost.—William Alden White. _—_—_— EEE PLANS FOR THE FOURTH. In many towns the Fourth of July is a date for an annual gathering of people from all the districts about, a day when the out-of-town customer is the man to be catered to, or whose eye the merchant wants to catch, with a view to future business. In probably the great majority of large towns the latter is the chief con- sideration for the merchant. The town celebrates by observing the day as a holiday and many of the stores are closed for most of the day. It is seldom, however, that they are closed all day. There is always a large proportion of country trade in Michigan towns, and the people who come from the country like to kill two birds with one stone—to com- bine business with pleasure. There- fore they expect to have a chance to buy something besides red lemonade. At any rate, on the Fourth of July or any other day that brings a crowd of out-of-town people in, or brings crowds from the town itself on the Streets, the live merchant is to the front with schemes to get the public eye. In the first place, for out-of-town trade, people who may drive many miles through the heat and dust. Do you think you would appreciate a drink of cool water after hitting the road for ten miles on a hot, dusty day? Well, try it on the country peo- ple on the Fourth. Tell them by placard or otherwise that there will be free ice water on tap at your store for visitors. A quarter’s worth of ice will make you more friends on a hot Fourth than any similar sum you ever in- vested, especially with the women and the little folks. The men will appreciate it, also, but even if they did not strike it, the men can look they can see that it is not merely a lure to get them into the back part of aden. You know how suspicious country people are. Let it be right at the front and keep it neat, free from sloppiness, for your own ac- count as well as for the people. If you can afford lemonade—well, think it over. It tastes better than plain water, you know, but it also costs. Might offer it to customers. If there is any way to do it, have the street in front of your store well sprinkled the evening before. If you possibly can, induce your neighbor- ing merchants to do the same. If they can’t see it, then turn your hose over the line their way anyhow (if you have to use a hose) and wet the vicinity down a little on general prin- ciples. If your store is the center of the damp, cool spot, you will get credit for the job. Here are some plans for Fourth of July publicity that are offered for your selection: Send up small daylight balloons every hour with time fuses that will release bunches of red and blue print- ed circulars. On one or more of the ciculars write an offer to give a balloon just like it to the boy or girl who brings it back to the store, of course an- nouncing in advance that there will be such a circular among the bunch that goes up. Send up others that are suited to long trips and offer a pair of shoes to the patrons bringing in the ring which they can prove to have been found the greatest distance from town (all of the small balloons are made with a ring at the bottom, and when the fireball inside burns out the balloon falls, or takes fire and the ring falls). In anticipation, get your local pa- per to loosen up and print a special issue, in red and blue, or at least red, and get your fellow merchants to use enough space to help him out on expenses. Do not forget that the publishing business is one of small profits in these days, and that special work costs the newspaper man good, hard money. To help get up a Fourth of July fund give a small per cent. of the sales, on some particular date, for the fund. In connection with this percentage scheme, if you keep open on the Fourth and expect to do a big busi- ness, cheer up your clerks by giving them a small per cent. also, as a bonus for extra work and extra good work. Offer prizes to the family coming to town from the greatest distance. Offer a number of them, first, sec- ond, third, etc., for you can use the announcement of their names later in your local papers with good effect, as showing the scope of your trade with farm people. Have some little souvenir in the store for free distribution. Make it what you like, only something ap- propriate to the occasion, such as a toy balloon or a pack of fire crackers asking the little folks their names and complimenting the parents—you know how to accomplish this elemen- tary trick—you would not be worth calling a merchant if you did not use such standard levers with which to Pry prejudice round in your favor. “Scrape an acquaintance” with all the people who come, for whatever purpose. The transient trade can nev- er be depended upon to keep a store running in a small town. It may in a city, but not in the small town. If there is a parade, take part in it. If you go at the matter in earnest to get all the advantage possible from the presence of many hundreds of people in your town, you will be tired but sober on the fifth of July— mighty tired, but you ought to be happy nevertheless. It will be a big, hard, strenuous day’s work for you, and the same for your clerks. That is a first class reason for allowing them to share in the profits that day, by some kind of extra money, either a percentage or a stated sum each. It does not pay to work a willing force half to death on some big day, and to make them remember the oc- casion with dread, remembering also that their pay was just the same little old daily dot. Let them in on the good things and they will be stimu- lated to help you make such an oc- casion a genuine red letter day for the store, in all particulars. ee A good deal of sympathy must be felt for Senator La Follette and his immediate followers, the latter days of the Chicago convention and since taken into account. La Follette has been fighting the progressive battle for a long time, and has fought it faithfully, efficiently and consistent- ly. Whatever anybody may think about him, or his ideas, the fact re- mains that more credit in the pro- gressive cause belongs to him than to any other one man. He fought its battles when it took not only cour- age but originality. He nearly wore himself out making speeches explain- ing and advocating the cause. It oft- en happens that men reap where oth- ers sow. Roosevelt put himself in the center of the stage and did the spectacular, which ought not to be permitted to detract from any credit which really belongs to Senator La Follette. Certainly the Baltimore conven- tion was unanimous on one point, and that was its kick over the atti- tude of Baltimore hotelkeepers .To begin with, the city is badly laid out for a convention, because the impor- tant hotels are widely scattered, so that the delegates found it hard to get from one to the other. Then rates on rooms were jumped from $3 to $20 a day and other things in pro- portion. A small steak cost $1, cof- fee 15 cents a cup, and, worst of all, a highball set the buyer back 40 cents. It looks as though Baltimore fears it will never get another con- vention and was getting everything possible of this. son as their candidate for the pres. idency. This must be regarded as, good nomination, Probably the bey that the Democracy could make. Goy. ernor Wilson is what is known as q Progressive. Judging from his rec- ord as Governor of New Jersey he seems to be a Progressive of a sane type and mot of the smasher order, If elected, it is very likely the Goy. ernment will be safe in his hands, but when the possibilities of his election are considered, it is somewhat diffi- cult to figure out where he will go for his cabinet advisors. The De- mocracy has been out of power and ofice for a long time and SO per- sistent have been those who have held the leadership in chasing after strange gods that little is left in the party of the good old-fashioned followers of the Jacksonian faith. But figuring on cabinets at this stage of the game is distinctly premature. President Taft has to be reckoned with and Colonel Roosevelt may have a few words to say before the time for Rab- inet making comes and one or the other of them may relieve the coun- try of any anxiety as to what Goy- ernor Wilson may do. Now that the Democrats have nam- ed their candidate, we have only to hear from Roosevelt and the quad- rennial country saving performance will be on. So far as Wilson and Taft are concerned the campaign ought to be mild mannered and de- cent. Even though he be a Progres-, sive, Wilson has never shown him- self the irreconcilable foe of sound business and general prosperity. Tait is classed as a conservative, but it would not be difficult to prove by the records of his administration that he is progressive enough to make trouble for certain classes and inter- ests. It is certain that the issue be- tween Taft and Wilson will not be so sharply drawn that the country will be thrown into any great excite. ment of turmoil. In 1896 and again in 1900 we had the financial issue to disturb and demoralize, and then w had finances and the tariff and ther: was more disturbance. This year there seems to be no sharply drawn dividing line and this will make j lots easier for those of us who pre- fer to earn an honest living in tne usual ways of commerce or indus- try. The campaign will last four months, and from present prospects there seems little reason for worry as to the ultimate outcome. When the campaigning gets fairly under way there ought to be enongh do- ing to keep us interested, but there is nothing in the immediate prospect to warrant taking a vacation from the ordinary vocations of life. It may be different, of course, should Roosevelt get into the game, but it is doubtful if even Roosevelt could make many good citizens of this country forget the important duty of earning an hon- est living. The country is to be con- gratulated upon the pleasing pros- pect of a quiet campaign season and with little disturbance to business. ‘ i 1912 ave Vil POR: 1S 4 est July 3, 1912 MEN OF MARK. G, L. Daane, Cashier Michigan Ex- change Private Bank. Despite the fact that in some quar- ters business success is deemed in- compatible with the proper develop- ment of the finer moral and intellec- tual qualities, all branches of business afford indubitable proof that the fin- est type of manhood is found among the leaders in commercial life. True it is that in the rapid progress of in- dustry in late years the proper bal- ance between the moral and the ma- terial apparently has not always been maintained. But overwhelming evi- dence is available to show that men’s ideals to-day are the highest and no- blest in human history. Whatever misconception obtains upon this point is due to incapacity to comprehend the principles and methods by which advancement that is worth while is obtained. This great, new rich country has developed so rapidly and in so many directions that no one has been able to foresee what even the immediate future would bring forth. Every- body knows that this great expansion has been made possible by American enterprise and energy; but few have realized or have attempted to dis- cover the basic principles on which continuous permanent prosperity and advancement are dependent. Indi- vidual initiative doubtless has been a potent factor and in pioneer work it is indispensable. But when business becomes complex, as it is to-day, the interest of one is the interest of all and the individual must join with his fellows and work in the common cause. In obedience to this principle the business men are organized and are as a unit working out the prob- lems of all. With organization comes the demand for leadership and every- one, even the greatest optimist, knows that the situation in the com- mercial world of to-day is such that it demands the best leaders available, for recent years have been so crowd- ed with momentous events in finance and trade that the world’s attention is focused upon the captains who are at the head of the great commercial armies. The banking business has demon- strated times without number that among its leaders are men of splen- did ability, capable of rising to the needs of the most momentous occa- sion and who possess all the quali- ties essential to leadership of a great business in a great cause. Gilbert Leonard Daane was born in Grand Rapids, May 30, 1886, be- ing a second child in a family of four. His father is Hubert Daane, senior member of the firm of Daane & Witters. Gilbert attended public schools up to the twelfth grade, when he entered the Grand Rapids Busi- ness College for a year, taking both the book-keeping and stenographic courses. He then entered the em- ploy of T. O. Tracy & Co., dealers in dental supplies, with whom he re- mained a year in the capacity of book-keeper and correspondent. He then attended the Michigan Agri- cultural College a year to complete MICHIGAN TRADESMAN the English course he had started in his high school work. He then en- tered the employ of the Commercial Savings Bank as general book-keeper and one year later was promoted to the position of Assistant Manager of the South End branch of that bank. He filled this position five years with satisfaction to himself and the customers of the Bank. A little over a year ago he was offered the position of Cashier of the newly-or- ganized Michigan Exchange Private Bank, with which institution he has made a most enviable record. Mr. Daane was married June 15, 1909, to Miss Mamie Blocksma. They reside in their own home at 793 Mor- ris avenue and have a boy 14 months old. Mr. Daane is not a member of any maker’s. It will bring you down so your wife will love you some again.” Some weeks after, Silverstein and Goldstein met again, Goldstein sev- eral pounds heavier than at the last meeting. “Did you get them elastics?” asked Silverstein. “Sure,” replied his friend. “But, them is no good.” “What did you do mit him?” asked Silverstein. “IT hung him on the back of my closet door, just like the paper in the box said,” replied Goldstein. “But did you use him?” asked Sil- verstein. “Use him,” said Goldstein, “use him; do you have to use him?” —_2->—____ It is never too late to learn what it is always necessary to know; it is G. L. Daane He has long been a member of the Christian Reformed church, on LaGrave ave- fraternal or secret society. nue, and is at present Treasurer or the Sunday school. He is very fond of his home and has as yet developed but one hobby—the automobile— which ‘he indulges to his heart’s con- tent. With numerous friends and helpful relatives, with a happy home and an established place in the business world, Mr. Daane has every reason to feel gratified on the success he has achieved and to look forward to the future with complacent satisfaction. —_+->—___ You Have To Use It. Mr. Goldstein was getting stout. Mr. Silverstein was consulted. “You must get for yourself,” said he, “vun of those stretching exercis- ers, what is being sold at Mr. Wana- no shame to learn so long as we are ignorant—that is to say, as long as we live. tee BROOMS J. VAN DUREN & CO. Manufacturers of High and Medium Grade Brooms Mill Brooms a Specialty 653-661 N. Front St. Grand Rapids, Mich. The Diamond Match Company PRICE LIST BIRD’S-EYE. Saftey Heads. Protected Tips. 5 size—5 boxes in package, 20 packages in case, Der case 20 gr. lots .. 2.2... 00, $3.35 Lesser quantities BLACK DIAMOND. 5 size—5 boxes in package, 20 packages in case, Ww 4.4... $3.35 POC eooesecccacccoscocccece per case 20 gr. lot Leaser quantities ...................,.0 $3.50 BULL’S-EYE. 1 size—10 boxes in package, 36 packages (360 boxes) in 2% gr. case, per cage 20 gr. lot $2.35 Lesser quantities ................. $2.50 SWIFT & COURTNEY. 5 size—Black and white heads, double dip, 12 boxes in package, 12 packages (144 boxes) in 5 gTOss case, per case 20 gr. lots Eeeser quantities (060000 $4.00 BARBER’S RED DIAMOND. 2 size—In slide box, 1 doz boxes in package, 144 boxes in 2 gr. case, per case in 20 gr. lots $1.60 Eesser quantities 3.00. 00.00 0020 $1.70 BLACK AND WHITE. 2 size—1 doz. boxes in package, 12 packages in 2 gr. case, per case in 20 gr. lots ....$1.80 Eeenen quantities: (6000¢0020...0007 8 $1.90 THE GROCER’S MATCH. 2 size—Grocers 6 gr. 8 boxes in package, 54 pack- ages in 6 gr. case, per case in 20 gr. lots $5.00 Lesser quantities ........... 090. $5.25 Grocers 41-6 gr. 3 box package, 100 packages in 41-6 gr. case, per case in 20 gr. lots.. .$3.50 Lesser quantities $3.65 ANCHOR PARLOR MATCHES. 2 size—In slide box, 1 doz in package, 144 boxes in two gross case in 20 ge. lots 22: $1.40 Lesser quantities - 2.660) 0.2 0c. $1.50 BEST AND CHEAPEST PARLOR MATCHES. 2 size—In slide box, 1 doz. in package, 144 boxes in 2 gr. case, in 20 . Mee . Lesser Quantities 000000. eas $1.70 3 size—In slide box, 1 doz in package, 144 boxes in 3 gr. case, in 20 gr. lots........._. $2.40 Besser quantities 2000.45) 20 $2.55 SEARCH-LIGHT PARLOR MATCH 5 size—In slide box, 1 doz in package, 12 pack- ages in 5 gr. case, in 20 gr. lots....... $4.25 Esser quantities: 200.0000. $4.50 UNCLE SAM. 2 size—Parlor Matches, handsome box and pack- age; red, white and blue heads, 3 boxes in flat packages, 100 packages(300 boxes)in 4 1-6 gr. case, per case in 20 gr. lots....... 85 Hester quantities 2.2.0... .010.. 62 $3.60 SAFETY MATCHES. Light only on box. Red Top Safety—0 size—1 doz. boxes in package 60 packages (720 boxes) in 5 gr. case, per case in 20 er. dts ... 5.6.6... $2.50 Besser quantities .......02.55.....5....2.. . Aluminum Safety, Aluminum Size—1 doz. boxes in package, 60 packages (720 boxes) in 5 gr. case, per case in 20 gr. lots ...... $1.90 Lesser quantities... . 2.006. 6...0.0. $2.00 MACAULEY SAID Those inventions which have abridged distance have done the most for civilization. USE THE BELL And patronize the service that has done most to abridge distance. AT ONCE Your personality is miles away. Every Bell Telephone is a long distance station. fia tsa anda ease el ean eee csteendnaeaateaeoeeadeetiandenmemmaranarmmeainnet 10 MICHIGAN TRADESMAN July 3, 1912 — fav r= may a Toes Q. Q = Zz, — = ee = = = cm ean ees —_— NB : S = = — > — — - AND HARDWARE = 4S — 2 = i = 2 2 = ee eS a = = —— = - -S J Ng, = = Se Ti ff Mo) cI oe . — 2 if) fe) y cy — 29) r % . Michigan Retail Hardware Association. President—Charles H. Miller, Flint. oo President—F. A. Rechlin, Bay ity Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Reflection of a Merchant Who Made Good. Written for the Tradesman. He stood gazing across the street at his rival’s place of business as I entered. It was a broiling hot day and the cool atmosphere of the clean, inviting store was a decided relief. We strolled back to the desk and from the way Griggs chuckled to himself I knew something had made a hit with him. “I see the chap over the way has not changed that window display for Over a month and still he is one of those who comes. around whining about trade being off color. “This thing of being timely is cer- tainly worth considering. Now there is Blank & Co., the wholesalers 1 buy of. They have put into practice a monthly bulletin and special sales event which has certainly made gcod with me. They have taken the bull by the horns and each month, fully four weeks in advance of the selling season, they tell in this little bulle- fin just what is the proper line to push. “Take this hot weather, for in- stance, they have pushed on ham- mocks, certain garden tools and sun shades. Fly paper and screens, in fact, a full line of the summer sell- ers, have been suggested, and also hints for newspaper advertisements and window trimming are given. To back up their suggestions they have offered a special line of summer sell- ers which I can sell as leaders. The price is right and I can make a flyer at a bargain and still make a good profit. “It is this spirit of actual cO-opera- tion I like. I hate to do business with a house that sends around a fly drummer whose only object in life seems to be to load me to the guards and then leave me to fight out the battle myself, “I started out green in the mer- cantile business and I had a mighty hard row If it hadn’t been for the kindly courtesies of a certain wholesaler I guess I wouldn’t be here to-day to tell about it. “But I determined when I startea to handle this thing in the right way. My initial capital was small and I had to figure pretty close, and 1 guess of all the clerks and salespeo. ple I ever had I will have to take off my hat to the wife. She helped in those days and her sunny smile and winning way, her ready sympathy to hoe. and attention to the little details made a host of friends and a clerk like her was certainly a jewel. “Customers who came in with a complaint or kick always had a good reception. I had to make some sac- rifices and the smiles came hard, oft- en when customers seemed unrea- sonable, but it was all in the day’s game. I was out after the people’s money and I had to satisfy the public or get out. So I just made the best of everything and I guess people ap- preciated it, for trade is pretty good now.” Griggs had to leave just then to settle some question which had arisen between a fat lady and the clerk at the dress goods counter, for Griggs 1an a large general store where you could procure most everything. Look- ing over his varied assortments sug- gested a question: “What do you do about this mail crder bug-a-boo?” I asked as he re turned and handed me a cigar. Griggs smiled and taking me by the arm led me toward the center front aisle. “Now, here is where I have my anti-mail order kindergarten,” he smiled, waving his hand. Right ove: the center aisle he had erected a curved arch, covered with colored bunting, and in this were placed a number of metal hooks. Hung on these hooks were various articles, be- neath each was a large red tag, and printed in bold type were the words, “Mail Order Price 65c; Griggs’ Price 50c—Here’s Griggs’ Quality and Here’s the Other— Judge for Yourself.” He had actually sent for various mail order articles, inferior in most cases to the quality he sold and had placed his goods right alongside the others. Mail or- der prices were figured with postage, freight, etc., and in every instance Griggs’ price was better. It was an ob- ject lesson a 10-year-old could readi- iy understand and appreciate to the utmost. “You see,” explained Griggs, “I was bothered for a long time by folks who would drop in and make some remark about getting some- thing from a catalogue at 5 cents to $5 less than my prices. It got under my hide, it was no trick to handle local competition by regular tactics, but these catalogue fellows seemed to have the upper hand. Then one day a friend of my wife’s ordered a pair of lace curtains at a very fair price, apparently. Those curtains would never have found a place in my stock at any price. It opened my eyes to what these companies were offering and I quietly made up my mind that I would go ahead and get some of the junk and make some _ compari- sons of my own. “It did not take long to see that | was offering a heap better values than these other folks, so in order tu prove the facts, beyond question, | figured out the plan as you see it.” “How has it worked?” I queried. “Worked? Why, I secure busi- ness every day which was going out of town. In addition to the object lesson I have shown you I advertise that if I haven’t the article wanted in stock I will get it and at the price equal to any other.” Griggs pointea and, sure enough, up in front of the door was a big sign painted in bola letters: “If Not in Stock We Wil! Get It For You Quick—Price as Low as Any—Quality Guaranteed. “You see,” continued Griggs as we sauntered up by the entrance, “] carry a big stock; I aim to have all the regular wants on hand, but, nat- urally, there are a lot of items cus- tomers come in for which I do nor stock as a regular thing. But I have impressed on the minds of everyone Established in 1873 BEST EQUIPPED FIRM IN THE STATE Steam and Water Heating Iron Pipe Fittings and Brass Goods Electrical and Gas Fixtures Galvanized Iron Work THE WEATHERLY Co. 18 Pearl Street Grand Rapids, Mich. 10 and 12 Monroe St. Foster, Stevens & Co. Wholesale Hardware ut Grand Rapids, Mich. 31-33-35-37 Louis St. How is your stock of REACH BASE BALL GOODS Send us your rush orders Ionia Ave. and Island St. Michigan Hardware Company Exclusively Wholesale GRAND RAPIDS, MICH. July 3, 1912 that they can get anything of me, 1 don’t care whether it is a piano or a lawn mower, a fine rug or a certain sort of paint, just come in and it will be here in short order. And, do you know, on stock in which I have never invested a penny until the demand came—in other words, acting purely on a commission basis as a middle- man—lI figure my profits and sales on articles supplied in this way are a mighty big thing with me.” Griggs had made a success of his business. There was no question about it. He had no more time to talk to me then, but as he bade me good bye to wait on a man who was looking for a disk harrow, his pleas- ant way and bright smile lingered with me and, as I glanced over the well arranged stock, the neat clerks and noted the general attractiveness of the store, I felt that he deserved his success, although he had only carried out a policy which could be done by any merchant of initiative and determination. Hugh King Harris. —_§$_~~-—.____ Is There a Great Common Danger? More and more plainly the fact dawns upon our mind that the sys- tem of centralized distribution now gaining a strong hold on the people is a menace to the institutions of our common country, and a_ system fraught with danger to our very lib- erties. We have seen a light; we have been converted. Heretofore we have looked upon the great catalogue houses as agencies filling a certain want; but that theory will not stand an impartial and intelligent investiga- tion. Suppose this idea is carried out to the limit and that the cata- fogue concerns absorb all the busi- ness of the country. What then? We will tell you “what then,” ac- cording to our lights. Say that the catalogue concerns have supplanted the local distributaries, what follows? Is it to be supposed that they will rest content with one-half of the country’s business? Not much. The selling of everything will be only one tunction of the great centralized sys- tem of distribution; next will come the buying of everything and with the selling of all articles of commerce in the hands of the few and the buying of all products in the hands of those same few, where are we, the common trun of the people, to find a place in which to exercise our powers as in- dividuals; and what is to become of the freedom and liberties our farmer friends now enjoy under a_ widely spread competitive system? This is no time or place for fault MICHIGAN TRADESMAN ness of finding fault. We have all along gone on the theory that the man who earns his money has_ the right to spend it where he wills, and we still believe in that theory, with certain restriction and modifications, but the question of buying where one wills has something involved beside the mere question of right. There is the future to think of. Are we as a community going to aid a few men to get so rich that soon they will control all the nation’s resources as they are manufactured and are taken from the ground and from the farm yard? The Future Danger. This is not a question for the day nor the hour, but a question that has to deal with future. It is not a prop- osition based on sentiment, although sentiment should play an important part, but a ._proposition based on the individual future welfare. If the present tendency remains unchecked the United States of the future will comprise a few extremely rich men, who will manufacture, buy and dis- tribute, and millions upon millions of ordinary men, wholly dependent upon these few manufacturers, buyers and distributors. The greatest good for the greatest number is the underlying principle that should guide men and govern- ments in their attitude toward all public questions. The few, the class- es, should be ignored and forgotten because that is the natural law. It is the natural law that no one man or set of men, or one community or set of communities, should stand in the way of any movement that gives promise of betterment to the general run of man or the general run of communities. We have come to look upon this natural law as God given, therefore just and right. Now if the increased power of the catalogue houses will mean a greater good to the greatest number, let us welcome that increased catalogue house power and the few of us who may be se- riously affected seek in other lines of human endeavor the success we hope to attain. But what may seem a present ad- vantage to the greatest number gives promise of actual disaster to the greatest number. The Problem of Distribution. We all of us know how the money power has taken a firm grip on this nation and all the nations of the world, how it only remains for the kindred spirits of that money power to secure a grip on the material wealth of this nation and all other most all the manufactured products, how long would it be before a few men would be buying all the prod- ucts of the farm? This question of distribution is the greatest question before the Ameri- can people. All other questions dwarf into insignificance if the fears we now entertain are well grounded. Let us think, men, and think hard. Let us wipe out all sentiment with reference to local associaticns and look this proposition squarely in the face. Let us consider the question in this way: Will it be best for me and my children to maintain the present com- petitive system, or will it be best to gradually adopt the socialistic doc- trine of a centralized system of distri- bution? Will it be best to have keen, progressive local business interested, buying and selling farm products, or will it be best to have great centers where the buying and selling of farm products will be carried on? This question of catalogue house system of distribution has gotten be- yond the local merchants. It is not his interests that are to be consider- ed, but the interests of posterity; the interests of the many that now exist. Community Duty. True, there is a duty men owe to their communities. as such because the lives of all are interwoven—no man in a community lives unto him- self alone, and when local institu- tions of business flourish all feel the beneficial effects. There are the schools to build and support, the roads to maintain, and last but not least, there stretches forth in times of disaster or distress the helping hand of the local business man, who looks upon you as his neighbor. He is ever ready to aid in a worthy cause and ever ready to sympathize in hours of sadness. He does not buy property every year or two, val- ued into the millions. He is one ot the cogs in a useful piece of machin- ery, fitting in with you and me as the other necessary cogs. Gentlemen, all we are called upon to conserve is the best interests of our nation. It is our bounden duty to give the problem before us our very best thought. This problem must not be looked at from a selfish viewpoint, but from the broad and public-spirit- ed viewpoint of the greatest good to our common country. The merchants all over the land purpose to combat the present ten- dency of centralization. If in the right and if their efforts are well di- rected, they shall succeed. If in the 11 efforts and the efforts of their friends in the country, for whether right or wrong, a closer bond of sympathy will have become established between man and man. But they are not in the wrong. The distant thunders proclaim the fulfill- ing of our prophesies, while the days that have come and gone unerringly point to the disaster that is bound to overtake us as a people. H. G. Kruse. —_++<.—____ Confidence is the opposite of fear; and to succeed one must acquire the one and banish the other, or his chances are about equal to that of a snowball in a place conducted by Mephistopheles. “SUNBEAM — <= TRACE mann = SUNBEAM Trunks, Bags Harness, Whips Collars The world’s best values—get in touch. Catalogs on request. Brown & Sehler Co. Grand Rapids, Mich. Michigan Toy Company Grand Rapids, Mich. Makers of High Grade Wheel and Aeroplane Goods alate e a le alata lela bee ret J oO ren TRADE WINNERS Pop Corn Poppers, Peanut Roasters and Combination Machines, Many Srvces. Satisfaction Gearanteed. Send for Catalog. KINGERY MFG. CO., 420-426 E. Pearl St..Cincinnati,0, ELEVATORS Hand and Power For All Purposes Also Dumbwaiters Sidewalk Hoists , State your requirements, giv- +) ing capacity, size of platform, 4 lift, etc., and we will name a money saving price on your exact needs. Sidney Elevator Mfg. Co. Sidney, Ohio finding, neither are we in the busi- nations. With a few men selling al- wrong, no harm will come of their Dy, SS eu RY ss aS \\ j ae A i, ) & / i} No other ammunition ever gained greater popularity. Our sales have increased in leaps and bounds. You should be getting your share of this trade. Write for catalog, prices and co-operative selling plan. Do this today. ROBIN HOOD AMMUNITION CO., Bee Street, Swanton, Vt. UD eR a eeareemnenennemnnensnetaissten.omaneanainiosiagunioaiasinanouemenmen ees MICHIGAN wy ( meg 4 sedi (( \ Cr Lf ws 4 Last Season For the Old Style Berry Box. Written tor the Tradesman. This is the last season for the old style berry box with the high bottom. The last Legislature decreed its re- tirement from active service, and it is up to the fruit package makers to find something else that will serve as well, cost no more and meet the re- quirements of the law. The old box is supposed to hold a quart, but the quart is wet measure and the average householder who buys a box of ber- Ties is usually under the impression that it leaks. The new box will be dry measure and it will be larger, which will not be bad news for those who are consumers and must pay the price. The manufacturers were given until 1913 to clean up their old stock tnd to equip themselves for making the new style. In their operations this year they are keeping a close eye on the demand, so as not to have a surplus at the end of the season to die on their hands. Who invented or discovered the Michigan berry box is not a matter of record. It has been in use many years. It is made of thin cut bass wood veneer and as it comes from the factory it may be already made up or in cut and creased strips ready for the buyer to put together. It is made of two strips of veneer, one for the outer sides, the other to fold and slip down to make the bottom. A few motions by deft fingers and a couple of wire rivets properly placed put the box together. The boxes set up ready for use cost the berry grow- er $5 a thousand, or half a cent apiece. A single box does not amount to much, but millions of them are used annually in this country and, as a rule, they are used but once and then thrown away and what they cost is added to the high cost of living. The berry boxes used once and thrown away in this market alone amounts to between $5,000 and $10,- 000 a year, and Grand Rapids is only one place on the map. Added to the cost of the box is the price of the berry crate, five or six cents more, and this brings the total waste con- siderably higher. What the new package for berries will be, except that it will be dry measure and larger, has not yet been determined, but there are several styles to choose from. The style that seems to be most favored is the box used in Delaware, Eastern ‘Ten- nessee and in some other localities. This box is basket shape, made of two strips of veneer crossed and with the ends turned up and the upper edges bound. This package not only holds a full dry measure quart as the law prescribes, but it looks big and the looks is quite as important as the fact itself when it comes to dealing with the ultimate consumer. Filled with fruit it has a handsome appear- ance, and there is no false bottom to give the buyer the impression that he is paying for a lot of atmosphere. The Missouri box is made something like the Michigan box, instead of be- ing square it is oblong and high. It may meet the requirements of the Michigan law as to capacity but it is not a popular box with the consumer and the trade is not fond of it. The philosophy of the false bottom in the Michigan box is that when crated there is an air Space to pre- vent crushing when one box is plac- ed above another and to permit of ventilation. With the Delaware box ii will not be possible to pile one box On another, but crushing is guarded against and ventilation provided by putting slats between the upper and lower tier in the crate. It is claim- ed by the dealers that the Delaware package travels better than the Mich- igan. It is also claimed that with the Delaware basket box the Michigan berry will have a much wider market than when offered in the present package. Michigan berries, it is said, can not be marketed in Ohio for the reason that the package looks so small compared with the Eastern Tennessee and Delaware package, to which Ohio is accustomed, that the people will not buy. If the Delaware package is adopted in Michigan it will come ready made up from the factory in nests of 100 to 500. This will simplify the han- dling for the dealers and make the storage and freight problems easier to solve. If the Missouri package should be adopted the method of han- dling would be about the same as with the Michigan box. The Delaware box is usually packed twelve to the crate, while the Michigan standard is sixteen. — ee Watering Cows. Inasmuch as it has been proven by actual experiments that the average cows will drink 1,600 pounds of water a month, great care should be exer- cised to provide her with water. That is true enough, but there are two other points that need to be also in- cluded: 1. The water should be pure. Impure water is just as hurtful to the health and vigor of a cow as it is to a human being. It produces disease just the same. It reduces the amount of milk the cow would nat- urally give. TRADESMAN July 8, 1912 2. The water should be easy of ac- cess for the cow, both in the pasture and the barnyard. With a large herd Og cows, say thirty to fifty, it is a . : good plan to have two or three wa- Milk Producer” tering tanks in the yard, where the LIVE DEALERS WRITE cows are watered out of doors. It is la ‘eae worth while also to have a man re- W YKES & CO. Gr2nd_Rapids, Mich. main in the yard while they are Michigan Sales Agents Hammond Dairy Feed “The World’s Most Famous drinking, to drive the master cows away from the tanks as soon as they have drunk their fill. In turning cows out to drink, it is a good plan to first turn out the underlings and the most timid ones, giving them plenty of time to get what water they want undisturbed. Lots of mon- ey can be lost with a herd of cows by being indifferent or careless on this water question. —_2+-+—___ The success of any enterprise de- pends quite largely upon the spirit behind it. Wanted for No. 1 stock. Jars returned. STROUP & WIERSUM Bank, Tradesman Co. Dairy Butter Paying 21c, delivered here, Successors to F. E. Stroup, Grand Rapids, Mich. References Grand Rapids National City — ESTABLISHED 1876 — If You Want New Potatoes Or buy or sell Beans, Field Seeds, Fruits, Eggs, call or write Moseley Bros., Grand Rapids, Mich. Spring Wheat---Flour and Feeds Mixed Cars a Specialty Reasonable Prices and Prompt Service Michigan Agent for SUCRENE Feeds ROY BAKER Wm. Alden Smith Bldg. Grand Rapids, Mich. EAT om SN = & i ~ gf SUD es AN y Mild Cured Hams and Bacon 100 per cent. Pure All-leaf Lard. « Quality Our Motto For the Country Store Keeper Smoked Sausage, Head Cheese, Frank- furts and Polish Sausage packed either in pickle or brine, half barrels (70 lbs,), % bbls. (35 Ibs.), kits (12 Ibs.) Liver Sausage. Pork Sausage in brine, in half barrels, quarter barrels and kits. Mail your Sausage order today. Cudahy Brothers Co. Cudahy, Wis. | sahil i. July 3, 1912 Frank Statement by Successful Coun- try Merchant. Cleon, July 1—I am _ not just now a subscriber to the Tradesman. I was, but in some way got switch- ed off to two other ones, but when sone of them runs out I will again be on the list. You ask me why I am a clerk? The reason I am a clerk is for the same reason that many more just like me are. Owner of a country store, there- fore must be chief clerk, buyer and head book-keeper; and then, too, per- haps overseeing a farm or a lumber job. Many of us may not like the work; circumstances over which we have no control may have placed us as country merchants. It may be we are so tied up with property and other interests that it is impossible to change locations for a possibly better one, and so it is up to us to make the best of it. We certainly owe it to ourselves and to our customers to educate ourselves to be the best stockmen, the best buy- ers and the best clerks our talents will permit. I believe in trade pa- pers. New goods and situations are ever appearing, and to successfully meet them we must have advanced knowledge, and one way to get this is to study the trade papers. I try to have an “unusual” coun- try store. I try to give my custom- ers as near a “city-kept’ store as is possible in the country. When I am pretty sure a new ar- ticle will be a seller with my trade I try to ‘have it before they ask for it. The merchant who does not study may get it after awhile, but I have had the first run, which is always the best, and then, too, should the arti- cle or style prove very popular it is some little advertising for my store. It is pleasing to me to know that | have in some instances beaten the large town stores. As to trade pa- pers I believe the Tradesman is the best trade journal published in the in- terest of the country merchant. In many of them the plans advanced and the window helps would be all right for a Wanamaker or a Marshall Field, but are not feasible to the country merchant; even the advertis- ing and class of goods advertised are not much help. However, it wil] pay to take note of all we come in contact with and see that we gain something by contact. There is a certain tension or high speed that a successful merchant or a good clerk must keep up and good business lit- erature will greatly aid. The country merchant has many rocky places to cross and there are some points that are hard to solve. On some of these I would like to ask the editor’s help at some future time. I believe that in building up a trade good clerks are second to the proprietor’s personality and energy and that your corner is very help- ful. Country Merchant. This Country Merchant has several good ideas. First, when circumstanc- es over which he has no control bind him to certain conditions, he makes the best of them. This is practical philosophy and it follows, as a matter of course, that he has the MICHIGAN TRADESMAN kind of a store he says he tries to have—like the “city-kept.” Reading trade papers he naturally gets ahead of competitors, and scoops them on advance styles and ideas. The re- verse side of the paper on which he writes is a printed circular letter to his trade which shows he knows what and how to do it. We should like to have him send us some of his advertising matter for publication in the advertising department of this paper, if it is all as good as this which, by chance, has fallen into our hands. —2--___ More Complex Life. Not a small part of the cost of liv- ing is due, of course, to the raising of the standard of quality demanded by people in general over what used to prevail. That people do insist on “living better” than they did in the simpler days is unquestionable, and it is part of the penalty that has to be paid for our times and our cus- toms. The rich have been getting richer, and the comparatively poor have been getting less poor. All along the line there has been a steady tendency to demand a higher and higher standard of living—which has naturally tended to cost even more than it would have cost had the standard remained the same. More- over, we go in for a good many frills that we used not to consider. The cost of delivering goods must nat- urally be greater than it was when people commonly did their own mar- keting, basket on arm o’ mornings. Some of the things we buy now may not be so much better than they used to be as a matter of actual quality, but they are certainly more dressed up. So are people in general. More goes into clothes, and more _ into things which thirty years ago were luxuries, but which now have become absolute essentials. Note, for exam- ple, the sudden jump in the number of telephones, until there is said to be one Bell instrument now to every fourteen persons in our entire na- tional population. The telephone has become a thing one can not possibly do without, at least, in anything like real comfort; and it is probably one of the last things that would be dis- pensed with in a period of retrench- ment. It is constantly decreasing in cost as it increases in use. And it is one notable instance of the mani- fold things which our more complex modern life has come to find a ne- cessity, as against what we held to be vital necessities in the ’70s and 80s. —~++-—___ Facts in Fillers. A cheap price is a poor varnish that soon rubs off. The stranger may not deceive you, your neighbor can’t. When you won’t pay for wool you must expect to get shoddy. There is no one in the world who sells wool at a cotton price. You don’t buy land by the descrip. tion—you look at the land. Apparently a profit is not withour honor save in its own country. A paper umbrella is cheaper than one of silk, but sometimes it rains. It is hard to make a house seem like home with mail order furniture. It isn’t the price you pay but the goods you get that counts in the long run. When you are sure you are penny wise, make sure you are not pouna foolish. Funny how the people in Chicago keep right on buying from their re- tail stores. The man who looks over the goods first doesn’t have to overlook the defects afterward. When a merchant makes a cheaj. price remember he has to have cheap goods to meet it. You would go slow about buying a horse whose owner’s chief argu- ment is that it is cheap. You can not cut very deep into the ordinary price of an article without punching a hole in the quality. The trading that makes the least trouble and assures the most. satis- faction is the trading that is donc face to face. If the mail order goods are not right you can ship them back. If the merchant’s goods are not right you don’t have to buy them to find it out. The devil-fish discharges an inky fluid that so discolors the water ‘t escapes detection. The mail order oc topus discharges vast quantities v1 ink that obscure the quality of its goods. 18 Some people seem to think that the home merchant is trying to fool them into buying high-priced goods. As a matter of fact, the mail order house is trying to fool them into buy ing low grade ones. —_2-+___ Do not flatter yourself that friend- ship authorizes you to say disagree- able things to your intimates. Rea & Witzig PRODUCE COMMISSION MERCHANTS 104-106 West Market St. Buffalo, N. Y. Established 1873 Liberal shipments of Live Poul- try wanted. and good prices are being obtained. Fresh eggs in active demand and will be wanted in liberal quantities from now on. Dairy and Creamery Butter of all grades in demand. We solicit your consignments, and promise prompt returns. Send for our weekly price cur- rent or wire for special quota- tions. Refer you to Marine National Bank of Buffalo. all Commercial Agencies and to hundreds of shippers everywhere, The Vinkemulder Company JOBBERS AND SHIPPERS OF EVERYTHING IN FRUITS AND PRODUCE Grand Rapids, Mich. Geo. Wager, Toledo, Ohio Wholesale distributors of potatoes and other farm pro- ducts in car loads only. We act as agents for the shipper. Write for information. SEEDS WE CARRY A FULL LINE. Can fill all orders PROMPTLY and SATISFACTORILY. = & Grass, Clover, Agricultural and Garden Seeds BROWN SEED CO., GRAND RAPIDS, MICH. L. J. SMITH ‘3 Ege Packers Attention Can furnish you with Whitewood, Sawed, Cold Storage or Gum Veneer Shipping Egg Cases: medium Strawboard Egg Case Fillers. Also Nails, Excelsior, Division Boards and extra parts for Egg Cases on short notice. Write for prices. Eaton Rapids, Mich. 14 MICHIGAN TRADESMAN 4 eave \ DRY — — — — = = = ~ = sO OTDetes(( = sz 4 FAN — 4 (C(t. GOODS, ~ C¥GOODS “= NOTIONS a = } i= enn ‘ — - = The Disgrace of Being Out of Sta- ples. Written for the Tradesman. Mr. Lockwood is a merchant who is trying to make an all-around suc- cess of his store. He has studied the great fundamental principles that un- derlie merchandising and bases his business upon these. He finds that not only must the main trend of af- fairs be right, but there are also many details, some of them seemingly tri- fling, that must be looked after care- fully. Their neglect means a mul- titude of little losses. Lately he has been keeping tab on “outs” and has been amazed to find how many customers leave his store every day without buying anything, because they can not find the items they are looking for. Others who have a list of purchases to make may get what they can from him and go elsewhere for the remainder. He has been noting the psycho- logical effect upon a customer of finding that she can not buy what she wants where she has been expecting to get it, and he has come to te conclusion that every “out” meane one loss anyway—that of the sale or the goods called for; and very likely a greater loss as well, although om that is intangible and hard to esti- mate, of the disappointed customers favor and good will. As the result of only a few days’ observation Mr. Lockwood has decided that keepiny up the stock, if it is to be regarded as a detail of business, is a very im- portant one. Accordingly he has had a talk wity his clerks and given them a motto or slogan, which is: “We consider it a disgrace to be out of anything we ought to have.” Under Mr. Lockwood’s system each salesperson has the care of a certam portion of the stock. At the time of the talk he gave each a note book in which to jot down necessary mem- oranda. He plans to have a little talk with each one some time during every week as to the amount of goods on hand and anything that will De needed in the near future. If any main seller is beginning to run low, each clerk is instructed to let Mr. Lockwood and know at ‘once. Keeping up the stock on staples is a feature of the dry goods business that needs unremitting effort. It re- quires not brilliancy of mind but faithfulness. There are certain things that you always will be running out of unless this painstaking care is constantly taken. Numbers 40, 50 and 60 in white thread and black thread, num bers 9 and 914 in women’s hose, num- ber 814 in boys’ and misses’ hose, iu cent hose in all women’s and chil- dren’s ordinary sizes, women’s and children’s summer vests, particularly in the low-priced garments, shake: flannel and in some trades crash tow eling may be mentioned as examples. Dozens of other items quickly will come to the mind of any one in the cry goods business. These goods are not novelties nor such articles as are subject to abrupt changes in style. They are just as staple as granulated sugar. You run no risk in keeping on hand enough so that a brisk trade for a few days will not exhaust the supply. But inasmuch as you may not care to tie up the money for your whole sea- son’s demand at one order with these goods which you can purchase at any time, it is necessary to see how the stock is running every few days. As Mr. Lockwood found it, it is not merely the loss of the sale on the one item you happen to be out of that is considered. That woula often be trivial. But have you ever thought of it that the patronage you enjoy is largely a matter of habit with your customers? Who are your regular customers anyway? Those who from time to time have come into your store (possibly in quest of something they could not find where they usually were deal- ing) and have liked your goods and your store and your ways. They con- tinued to come until now it seems easier and more natural to supply themselves at your place of business than elsewhere. Every time you are out of some- thing you ought to have, you send one of these customers who has the habit of dealing with you off to some cther store where she is likely to be- come favorably impressed with their goods and their ways to your detri- ment. Does some one suggest: “Why nov sell the customer something a lit- tle different when you happen to be out of just what she calls for— a 15 cent vest instead of a 10 cent one, or a number 10 stocking in place of a number 9?” Sometimes this can be done, but nineteen times out of twen- ty the customer is not so well satis- fied as she would have been with the article upon which she had her mind made up, which of course was what she called for. Closely allied to this matter 01 keeping up the stock on staple lines so that “outs” will be reduced to the minimum is another—that of contin- sing any particular line upon which you have a good trade worked up. Your best rule is to continue unless there is good reason for discontinu- ance. That you have sold a given line of goods and they have been sat- isfactory and popular with your cus- tomers is a very great reason for going right on with them. Before you change to something different be sure there are advantages that more than overbalance the disadvantages of any change. Take, for instance, a good make 01 underwear that you have been han- dling for some time. Your custom ers have come to have confidence in these garments and they call for them. Many of your sales on these goods are due not to any advertis. ing you are doing on them just now but to the fact that they have prove¢ teliable in the past. Will it pay you to forego all this advantage for the sake of a slightly larger margin of profit, or a little more liberal dis- count, or a longer dating on the bill? I know a dealer who has a large trade in a country community where hand knitting is still considerably in vogue. He handles quantities of yarn from a certain factory that makes yarn that closely resembles cld-fashioned homespun. “Do you think I could sell my old ladies the brands of yarn that are handled in the jobbing trade, excellent though some of these may be? Not much!” he declares. “They pin their faith to the Z. factory yarn and will be satis- fied with no other.” A merchant does not always real- ize how attached people become to a certain make or brand of goods, eve). to the extent of adding to its reat merits others that exist only in theis imagination. It is not unusual te hear a woman lament that she no longer can buy a certain kind of cor. set which certainly, to hear her tell about it, must have surpassed in ex cellence all the other kinds of cor sets that ever were made; or that she is not now able to get the goo. old-fashioned this or that that wore so much better than anything you can buy nowadays. Take advantage of this trait in hu- man nature of wanting to keep on July 3, 1912 with what has been tried out suc- cessfully; and with a line of staple goods upon which you have an estab- lished trade, continue to supply the goods as long as there is a stiff and dependable demand. Fabrix. —__~++>_____ In the District Court of the United States, Western District of Mich- igan, Southern Division, in Bankruptcy. In the matter of Enders & Moore, bankrupt: Notice is hereby given that, in accord- ance with the order of this Court, I shall sell at public auction to the highest bidder, on Thursday, July llth, 1912, at 10 o’clock A. M. at the store formerly occupied by the bankrupt, at St. Joseph, Berrien County, Michigan; the assets of said bankrupt consisting of dry goods, notions, coats and suits, fixtures and book accounts. The inventory cost price of said stock of goods is $30,865.68; of the fixtures $1,933.17, and the book ac- counts are approximately $4,000.00, and an inventory and appraisal may be seen at the office of Hilding & Hilding, 307 and 308 Fourth National Bank Bidg., Grand Rapids, Michigan. Said sale shall be for cash, and subject to the approval of this court, and notice is hereby given that, if an adequate bid is obtained, the receiver will apply for its approval on the third day after said sale, at 10 o’clock A. M. on said day, and no other notice of the application for confirmation will be given. The Re- ceiver, or representative will be at the Whitcomb Hotel, at St. Joseph, on July 9th and 10th to give prospective pur- chasers an opportunity to examine said stock. All parties must be prepared to deposit with the Receiver a certified check for $1,000.00, as evidence of good faith. JOHN SNITSELER, Receiver. HILDING & HILDING, Attorneys for Receiver. We are manufacturers of Trimmed and Untrimmed Hats For Ladies, Misses and Children Corl, Knott & Co., Ltd. Corner Commerce Ave. and Island St. Grand Rapids, Mich. * WHOLESALE ONLY of showing. and other wash fabrics we have ever had the pleasure Call and look it over at earliest convenience. GRAND RAPIDS DRY GOODS CoO. Cor. Commerce Ave. and Island St. GRAND RAPIDS, MICH. We have now ready for inspection one of the best lines of Dress Goods. Prints Ginghams White Goods ? gett omeseRRr July 8, 1912 MICHIGAN TRADESMAN Y Clothing WY Anticipating Newspaper Advertising By Circular Letter. The following is a circular letter submitted to us by the Toggery Shop, located in a neighboring city. It is to be mailed to a list of cus- tomers, preceding newspaper an- nouncements: Dear Sir—We believe that it is cor- rect policy to look after the personal interests of our regular customers. In former years our July Sale (at which we sell everything in the store at price concessions, preparatory to inventory) has been widely advertis- ed and opened to the general public on a specified date. The result has been that the ever present “bargain hunters” have rushed in and during the first few days of sale secured practically the cream of the bargins. We see them at no other time of the year. This season we have resolved that the regular customer is the one who should have a chance to avail him- self of this opportunity if he so de- sires. As a regular customer of ours you will please take notice that the sale opens this morning, Monday, July 8, 1912, but has not and will not be ad- vertised to the public as opening un- til Thursday morning, July 11. This gives you the practical advan- tage of a private sale; with first se- lections from a complete stock, at clearance sales. You are personally invited to come and take advantage of our ex- traordinary offerings in seasonable haberdashery. The reductions are all in the prices. Quality remains the same. THE TOGGERY SHOP. The plan as suggested by the let- ter shows a wide-awake and able ad- vertising brain. Upon several occa- sions we have recommended the use of United States postage stamps as one of the most effective media tor retail store advertising. We do not wish to deprecate the value of other kinds of publicity; each has its par- ticular advantages. But our experi- ence and the experience of advertis- ing men with whom we have discuss- ed this subject is that circular litera- ture is, as a general rule, the cheap- est per return and therefore the most effective. The one great argument in favor of the circular is that when it is read it is read because of its ad- vertising, not in spite of it. It is not a side dish with news or literature; it is the substance itself. Anyone who reads it wants to buy. The problem, therefore, that confronts the advertis- ing man in getting up circular matter is to use every means at his com- mand to make every recipient of his circular a reader. The means at his command are layout, printing, copy, timeliness, etc. Now, the scheme of anticipating newspaper announcements of a sale by a circular letter, even if the latter did not have the excellent argument used by the Toggery Shop, has the value of stimulating interest. The cumulative effect of such a campaign is always felt when the newspaper announcements appear. But the ar- gument of looking after the regular customer, of giving him “inside in- formation in advance” is one of the cleverest we have run across in a long time. It has the unique attrac- tion of a friendly tip; if genuine, it will be appreciated. The only suggestion we have to make with regard to the letter itself, which is written with that simplicity of style and directness which always carries the point clearly to the read- er, is with regard to the opening sen- tence. It is always best to avoid opening a circular letter with the first person. Do not protrude the writer’s ego—let him hide entirely in the background. Let the proposition talk for itself. A good salesman nev- er says, “I believe this hat becomes you.” He says, “You look fine in that hat.” So, in a circular letter the first person, especially at the beginning, should be avoided except at such places where the intentional omis- sion of the first person would be pal- pable and therefore would defeat its purpose. Undoubtedly the above let- ter would have been greatly strength- ened by an opening like this: “You have been a regular customer of ours. This is our opportunity to show our appreciation for your continued pat- ronage.” The letter would be more productive of immediate results if backed up by a few real bargains. That is, if enclosed in the same en- velope was either a copy of the newspaper announcement that is go- ing to appear or a_ small circular showing “a few values we will pub- licly announce at this sale next week,” the effect would be to con- vince the reader of the letter that its promise of bargains is really being fulfilled at the store. After all, it is merchandise you want to sell, not arguments. If you have a good argu- ment, you make it better by backing it up with real values in the way or merchandise. ——_»~2 His Dismal View. No shadow of pessimism had clouded his young life until shortly after his third birthday, when his vac- cination was “taking.” Not that there was any display of unmanly weak- ness, for the very sore arm and the rainy weather were both endured with cheerful fortitude, but on the morn- ing of the third day the little man looked out into the weeping land- scape and sighed: “Well, I don’t fink this is a very nice world. It takes so long to get morning; and then it takes so long to get night.” —~-22——— Trade is sensitive. It goes only where it is invited and stays only where it is well treated—Marshall Field. Some Figures on Merchants Week. Written for the Tradesman. Facts gathered at registration head- quarters by the Grand Rapids Asso- ciation of Commerce during Mer- chants Week show that Grand Rap- ids was visited by 1,644 merchants and 796 ladies. The visitors came from fifty-three counties and from 345 towns in Michigan, also from towns in Indiana, Iowa and Illinois. The city of Holland was the banner town in the matter of attendance, be- ing represented by 86 merchants and 42 ladies, or a total of 128. Muske- gon followed with 57 merchants and 15 ladies, and other leading towns were as follows: Allegan, 32; Beld- ing, 21; Big Rapids, 33; Caledonia, 37; Cedar Springs, 40; Conklin, 23: Coopersville, 47; Fremont, 39; Grand Haven, 51; Grand Ledge, 28: Green- ville, 27; Hastings, 28; Hopkins, 24; Howard City, 25; Hudsonville, 23: Ionia, 30; Kalamazoo, 38; Kent City, 24; Lake Odessa, 21; Lowell, 34; Mid- dleville, 33; Nashville, 29; Ravenna, 21; Rockford, 46; Saranac, 33; Sparta, 42; Vermontville, 23; Wayland, 26, and Zeeland, 59. Ottawa was the leading county, and the banner counties out side of Kent were: Allegan, Montcalm, Muskegon, 15 Barry and Ionia. The figures show that the Michigan Central and Grand Trunk are great trade feeders for Grand Rapids, although all roads con- tribute largely in this direction. Almond Griffen. [EAL Cou GRAND RAPIOS, MICH. AWNINGS Our aaa is AWNINGS FOR STORES AND RESIDENCES. We make common pull-up, chain and cog-gear roller awnings. Tents, Horse, Wagon, Machine and Stack Covers. Catalogue on application. CHAS. A. COYE, INC. Campau Ave. and Louis St., Grand Rapids, Mich. Large Stocks Prompt Service Right Prices Paul steketee k sans Wholesale Dry Goods Grand Rapids, Michigan Excelsior Gold Eye Needles Large Round Eyes Put up in Attractive Wrappers 100% profit EXCELSIOR Stewart’s Duplex. Safety Pins Best Quality Extra Heavy Wire Superior Nickel Finish Write to your jobber for samples and prices 18 MICHIGAN = = = Salesmanship the Stepping Stone To Success, [Joseph Basch, Vice-President and General Manager of Siegel, Cooper & Co., was trained to be a salesman from early boyhood. Unquestiona- bly much of his business success may be ascribed to the hard knocks he received and the lessons he learn- ed as an apprentice in the textile fac- tories of Hohenstein & Lange at Gera and Glauchan, with headquar- ters at Berlin, Germany. It was a valuable education, and he made the most of his opportunities by improv- ing his mind during spare moments, with the result that in a few years he was sent to England as represent- ative of his firm. When he came to the United States as salesman for the Berlin firm he was only 17 years old, but he had mastered English and several other foreign languages in the three years of his apprentice- ship, and was successful in his new field. In 1883 he was the sole repre- sentative of the German government at the New Orleans Exposition in charge of the textile industries ex- hibit. At the conclusion of the fair Mr. Basch went to New York, where he organized his own company for the importation and manufacture of textiles. In 1892 he became asso- ciated with the Ferdinand and Henry Siegel organization of Chicago in the capacity of buyer and general mer- chandiser. Twelve years later he was made general manager and then Vice-President of the firm. Success- ful salesmanship was the stepping ° stone to his rise in the business world. } It is probably true, as has so often been said, that a good salesperson excels in his particular line because cf his adaptability, but it is certain- iy true that adaptability alone never has nor never will make a salesper- son truly efficient. There is only one road to good salesmanship, and that is the road of ambition and hard work, but for man or woman, boy or girl, who would be a good salesperson the incentives to hard work are practically limitless. The big rewards of business life are for the person who sells. the goods. This is as true of retail mer- chandising as_it is of the marketing of a manufacturer’s products. In our own business, or in any re- tail business, the salesperson is the center of activity. He is the visible representative of the store. He stands between the management and_ the customer, and by the impression cre- ated by our individual salespeople our stores are judged. His importance may be further gauged when we re- flect that the salesperson is the di- rect distributer of the manufacturer’s product to the consumer. If he is a good salesman—knows his business so thoroughly that he has the respect and confidence of his customers—he speaks with authority and commands the situation. The particular qualifications that enter into good salesmanship are su thoroughly known as to scarcely need repetition, Intelligence, honesty, faithfulness, good nature, tact, cour- tesy and patience are those most commonly emphasized, but these alone, important as they are, do not of themselves sell goods. In discussing good salesmanship there is so much to say about what the salesman must be that we some- times fail to emphasize what his house must be. The salesman may be earnest, capable and conscientious, but unless he is connected with the proper sort of concern, his capability will never develop into real breadth. Must Work for Reputable House. First, then, he must be connected with a reputable house, a house that carries a complete, well assort- ed, up to date stock, a house with modern store service and a liberal constructive policy with which to satisfy customers. Given this back- ing, the salesman will find knowl- edge of his stock of paramount im- portance. Judgment in showing desirable merchandise—desirable from the cus- tomer’s viewpoint, I mean—is essen- tial. The automoton who clips so many yards of this or counts so many pieces of that, without study of the individual requirements of his customer, is not on the road to real salesmanship. Hundreds of custom- ers enter all of our big stores inter- ested only in new things—in things different—and it is up to the compe- tent salesperson to present the at- tractive novelties of the house in an alluring display; to emphasize their desirable qualities intelligently and with real discrimination. Good common sense is an indis- pensable attribute in the salesman. It is surprising how _ thoughtless some salespeople can become in the performance of their duties. The lengths to which the disuse of the thinking apparatus may lead is illus- trated by an incident in the shoe section of a downtown store. A young man came in, was fitted to a pair of shoes, and on enquiring the price —$3—asked that they be sent C. O. D. The transaction was closed for C. O. D. delivery, when the customer suddenly asked, as if changing his mind, to be allowed to wear the new shoes home. TRADESMAN “Send the old ones out,” said he. Absent-mindedly the salesman did as requested. The customer marched off in his new pair of $3 shoes, while the old ones were carefully delivered by the C. O. D. messenger. Needless to say no one was found at the ad- dress given who cared to pay $3 for an old pair of shoes. Proper Place for Salesman. It is a great help to the ambitious salesman to be placed in lines that naturally appeal to his interest, and July 3, 1912 the up to date superintendent studies the likings of his salespeople as care- fully as he studies their habits. When finally placed properly in a stock con- genial to his liking, the ambitious salesman must become a student of Wilmarth Show Case Co. Show Cases And Store Fixtures Jefferson and Cottage Grove Avenues Grand Rapids, Mich. “AMERICAN BEAUTY” Display Case No. 412—one of more than one hundred models of Show Case, Shelving and Display Fixtures designed by the Grand Rapids Show Case Company for displaying all kinds of goods, and adopted by the most progressive stores of America. GRAND RAPIDS SHOW CASE CO., Grand Rapids, Michigan The Largest Show Case and Store Equipment Plant in the World Show Rooms and Factories: New York, Grand Rapids, Chicago, Boston, Portland Opposite Morton House Klingman’s Sample Furniture Co. The Largest Exclusive Retailers of Furniture in America Where quality is first consideration and where you get the best for the price usually charged for the inferiors elsewhere. Don’t hesitate to write us, You will get just as fair treatment as though you were here personally. Corner Ionia, Fountain and Division Sts. Grand Rapids, Michigan Churches modest seating of a chapel. Schools Lodge Halls luxurious upholstered opera chairs, We Manufacture > Public Seating Exclusively We specialize Lodge, Hall a, ; Our long experience has given us a knowledge of re- quirements and how to meet them. Many styles in stock and built to order, including the more inexpensive portable chairs. veneer assembly chairs, and 215 Wabash Ave. GRAND RAPIDS NEW YORK BOSTON ft We furnish churches of all denominations, designing and building to harmonize with the general architectural scheme—from the most elaborate carved furniture for the cathedral to the The fact that we have furnished a large majority of the city and district schools throughout the country, speaks volumes for the merits of our school furniture, and materials used and moderate prices, Excellence of design. construction win. Assembly seating. Write Dept. Y. American Seating Compam CHICAGO, ILL. PHILADELPHIA July 3, 1912 his goods. His comprehensive, in- telligent knowledge of the variety, his earnestness to please his custom- ers out of the stock he represents, is the measure of his capacity, and in just such measure as he masters these qualifications will he become accept- able to both his employer and his customer. The good salesperson earnestly en- daeavors to make sales that will be satisfactory to the purchaser not only for the present, but for the entire life of service of the article bought. Such a salesperson is a treasure in- deed, and never fails to win promo- tion. Many of the most successful sales- persons—in fact, those who attain the greatest success—are those who es- tablish a_ relationship of personal service with their customers. They grow to know them by name, study their tastes, the margins above and below which they seldom go in buy- ing, and, knowing as they do the things in which their customer is likely to be interested, they save the time an inexperienced salesperson would waste in showing impossible goods, and are able to conclude even important transactions with prompti- tude that has no element of hurry. Be Respectful; Not Subservient. The good salesperson is genial, at- tentive, respectful but not subserv- tient. Customers like a frank, honest representative to do business with, and in these days of merchandising the salesman who misrepresents nev- er gets very far either with the pub- MICHIGAN TRADESMAN lic or with his house, for the em- ployer realizes that the salesman who misrepresents to customers will mis- represent to him. The good salesman sees to it that his transaction is complete in every detail. He not only learns how to address his customers pleasingly in the beginning, but he sees to it that every part of the transaction is thor- oughly understood by both the cus- tomer and himself before the matter is closed; and he sees to it that no promise has been made and no ex- pectation aroused that his house can not fulfill, unavoidable accidents ex- cepted. Every customer realizes that un- satisfactory goods may be returned, but the salesperson who gains a fol- lowing with the public and promo- tion from his house, is the one whose object is to sell goods that will sat- isfy; that is to say, who sells goods that will be as acceptable to the cus tomer in the home as in the store. The salesman who talks a custom- er into buying something beyond her means has not done his house a ben- efit. Such goods come back, and the customer may be so sensitive about it that she will transfer her custom elsewhere. Furthermore, it is an in- convenience to the customer to have to return goods, and she appreciates the saving of time and annoyance that results from being intelligently and satisfactorily served in the be- ginning. No Sex Distinction. The intelligent, ambitious sales- man knows that hard work is neces- Sary to success, but he knows the rewards are worth the effort, and the rewards are not any more limited for the saleswoman than for the salesman. This is one field of en- deavor where there is little distinc- tion of sex. Every buyer in our em- ploy was originally a salesman or saleswoman; in fact, a buyer is not a good buyer unless he or she is a good salesperson, with practical knowledge as to how the purchases should be sold. It was this distinc- tion of good salesmanship that won for these buyers their first promo- tion. But a buyership is not the limit of reward for salesmanship. Just a glance at the history of State street, Chicago, shows the heights to which the salesman may aspire. Mention- ing only those who have departed— Field, Netcher, Lehman, Emanuel and Leon Mandel, Otto Young, Leiter and Palmer—all were sales- men, and every one a good salesman. Furthermore, a glance at the great stores here and elsewhere controlled by women shows that the chance for the saleswoman is no more limited than is that for the salesman. There is one other important requi- site of good salesmanship, and that is good health. The ambitious sales- man or saleswoman must preserve health and energy. The girl who spends evening after evening in so- cial gayety, who keeps late hours continually, not only does not bring to her business the freshness and 17 energy necessary to success but she undermines the health that is abso- lutely necessary to success. The salesman who makes every evening a round of pleasure shows it in his work next day. The successful salesperson must be as intelligent in recreation as in work. He or she must have recrea- tion and plenty of it. He or she must have relaxation, but it must be sane recreation, the kind that will add vitality and not sap it. Pleasant evenings and refreshing sleep bring buoyancy, health and geniality, and these united with intelligence, energy and perseverance bring assured suc- cess. Initiative and confidence in one’s ability to sell goods are of the ut- most value to a salesman. One day a young woman called at my office and applied for a job in the sales department. “Have you ever had any experi- ence?’ | asked. “No, but I am positive that my work will be satisfactory,” she re- plied. “What makes you think so?” “Nothing but confidence in my own ability,’ she said. “I have a good education and know how to talk to people. All I need is experience and a knowledge of goods and prices. I can soon acquire that.” That young woman’s confidence in her own ability so impressed me that I decided to give her a chance. She is now one of our best saleswomen. Joseph Basch. NEW YORK BALTIMORE Howard and German Streets. Goods Shipped from New York. CINCINNATI Third and Race Streets. Goods Shipped from Chicago. KANSAS CITY 804-806 Broadway. Goods Shipped from St. Louis. MILWAUKEE 353 East Water Street. Goods Shipped from Chicago. The World’s All In HOLIDAY GOOD Will be on display in the following cities on or about July 15: Distributing Houses CHICAGO ST. LOUIS Sample Houses OMAHA 1108 and 1110 Howard Street. Goods Shipped from Chicago. PHILADELPHIA 1306 Arch Street. Goods Shipped from New York. SAN FRANCISCO 135 to 143 Bush Street. Goods Shipped from Chicago. SEATTLE Main Street and Second Avenue South. Goods Shipped from Minneapolis. This is the line that sets the standard for all America BUTLER BROTHERS MINNEAPOLIS DALLAS MICHIGAN TRADESMAN July 3, 1912 Quest of Patrons—An Advertising Task. Written for the Tradesman. There is an intensely practical, per- ennially interesting question that rarely ever fails to make the retail shoe dealer perk up and give atten- tion, and that is: What shall a met. chant do to gain more customers? The answer to the query is, Let the merchant advertise. But that answer is extremely la- conic. It may mean much—and then again it may not mean anything. li all depends upon the intellectual status and the merchandising genius of the fellow who gets the answer. To say that every enterprising shoe dealer is anxious to have more cus- tomers is to commit a well-nigh un- pardonable truism. Of course he wants more customers. But the prac- tical point is, has the merchant who wants more customers. constructed his store policy and his publicity pro- gramme in harmony with this desire? It is not what you want that counts; it is what you get. It is a mistake to assume that peo ple are going to come into your store betimes just because shoes are of the nature of necessities. True, some people are brought to the shoe Store through dire necessity, and nothing else; but many of them may, or may not, come. It depends upon circumstances directly under the con trol of the merchant. If there is a strong and attractive display of the most desirable and ai- luring shoes in the windows—some cf the very latest and most fetching of the season, along with some of the old favorites and perennial sta- ples; if the windows are changed fre- quently—and backed up by strong, telling advertising talk in the newspapers—well, in that event, a whole lot of people will be decoy- ed into the store who otherwise would not have come. And you may have two or three shoe spring up where there was but one previously. Or, to look at the situation from another angle, seasonable trimming and forceful advertising will convert potential customers into real ones. Every shoe store is surrounded by what some one has called a_ trade The diameter of the trade depends upon the size of the store, the size of the city and some other things. But for practical pur- poses we will assume that your trade zone is ten miles in diameter. Take a map of your county, study the scale of the map and draw a circle about your town ten miles in diameter. With this before you, you can see at a glance just what proportion of your constantly calls zone. zone county is included in your trade zone. Now suppose you consider every- body who lives within that circle as possible customers of your store. The point is to make a “noise” sufficient- ly loud to be heard by everybody within a radius of five miles. Your window is your “sounding-board” and your advertising is your “trumpet.” Get busy. The thing just now is to make both your window and your advertising seasonable. Put the spring styles to the fore. Out with the tan and Rus- sia tan oxfords! Out with the bucks, nubucks, canvas boots and sundry other distinctively spring offerings. Have a solid tan window, an all white window, a combination white- and-tan window, and windows in which other materials are featured. Let the spirit of spring get into your own system good and strong in or- der that it may presently appear in your advertising. How is this for a springlike shoe advertisement? A Message To the Well-Groomed. Spring with its scented buds and its unfolding petals has come; and with it the need of modish footwear. Your shoes must be perfectly styled else the toilette ensemble is hopelessly marred. Here are perfect gems of boot- ery—footwear as faultless and exclusive as a pattern hat by Gaines or a gown by Pacquin or Dunlevy. Every woman “who cares” should see our ample array of new and attractive spring shoes. Surely the correctly-dressed man will revel in our new spring ox- fords. And proud and careful par- ents will find positive joy in look- ing over our lines of spring shoes for little people. If it’s a really stylish and prop- erly-fitting shoe you want for these spring days—a shoe COR- “ RECT in every detail—mode, material, workmanship and_fin- ish— It awaits you at Blinkety-Blank’s, etc. In an advertising talk on boosting shoes (or any other sort of a com- modity for that matter), there is a strong temptation to expatiate too minutely. I must compress this dis- cussion into brief compass, even if it does read scrappy. Your newspaper is your best me- dium. Put most of your time and thought on the advertising copy that goes to your newspaper. And remember that a cut talks to the eye while you are saying things to the mind of the reader. The ad- vertiser who uses good illustrations is shooting with a double-barreled gun. If he can not bag some game there is something wrong with his ammunition. Ammunition consists of copy. It is hard to buy good ammunition of the market. You have to manufacture it. This is one instance in which the old saying about keeping one’s powder dry does not apply. That is the rea- son so many shoe dealers who think they are advertising get such inade- quate returns. They get up dry-as- dust copy. Try to get out of the ordinary style of announcement. Use your imagination. If you want to get a little flowery, or humorous, cut away. Boil it down as much as you can—but be different if possible. Of course you want to keep the advertising expense down. There- fore have some good inserts. When you sell a married woman a pair of shoes, slip into the parcel an insert talking about some seasonable style in men’s shoes. If you have an in- sert (and you ought to have) on children’s shoes, slip that in, too. Some six weeks or two months after Jim Jones buys a pair of shoes, write him a nice brief letter telling him you appreciate his patron- age, hope the shoes came up to his most sanguine expectations, made good in every way, etc., and that you will appreciate his further patronage; that you will be glad to render him any personal assistance he may re- quire in getting himself properly fit- ted while in your store, etc. Just assume that there are a whole lot of possible customers running around loose in that trade zone of yours; then make it your business to go out after them and round them up. Cid McKay. Says Mr. Dooley. Opportunity knocks at ivery man’s dure wanst. On some men’s dures it hammers till it breaks down th’ dure, an’ thin it goes in an’ wakes him up if he’s asleep, an’ aftherward it wurrks f’r him as a night watch- man. On other men’s dures _ it knocks an’ runs away, and on th’ dures of some men it knocks an’ whin they come out it hits him over th’ head with an ax. But ivery man has an opporchunity. His Catch. With a song in his heart, little John- ny had spent a long, beautiful day fishing. On his way back he met one of his young cronies, who accosted him with the usual question, “Catch anything?” At this Johnny, in all the consciousness of guilt, quickly re- sponded: “Nope — ain’t been home yet.” The man who can be driven to drink can be led there twice as easily. The Line That’s Ft Up-to-Date HONORBILT ya Get Nubucks When You Can Here is a nice, clean, snappy White Nubuck Boot In Stock in C wide Goodyear Welt No. 5120 @ $2.75 Less 10% in 10 days Get them when you can—they go quickly Grand RapidsShoe @ Rubber@ The Michigan People Grand Rapids ww July 3, 1912 Unique Decision Affecting Express Companies. The usual solemnity of the courts has been recently enlivened in New York City by a suit over a lost golf club, which the newspapers treated as a merely amusing summer epi- sode, but which really involves some important principles. H. W. Jessup, a well-know New York lawyer, be- ing on a brief vacation during which he planned’ to obtain some needed recreation by means of golf, broke his Tom Morris cleek, a club which, to use his own words, “by reason of his own length and that of the club was incapable of duplication.” He went at once to the local express of- fice of the country town in which he was spending his vacation and laid his predicament before the agent. He called the especial attention of the agent, if not to the length of the club, at least to the brevity of his vacation and to the fact that it wuuld be spoiled if the club could not promptly be sent to New York for necessary repairs. The agent agreed to send off the club that Saturday afternoon to New York, and it was consigned to the clubmakers, who could reshaft it with the identical length, taper and spring which it possessed before the shaft was brok- en. The clubmakers were notified ac- cordingly and were to express it back Monday night, enabling the owner to continue to play during the _ brief week that remained. The club did not return; telegrams and _ letters brought no response; the local agent of the express company (which, by the way, was the United States Ex- press Company, long controlled by the late Senator Thomas Platt) sent to his superiors in New York a record of the case, but even then the owner of the club could obtain no informa- tion of its whereabouts. Aften ten days he returned to the city in per- son, and upon making enquiry at the head office of the express company about the matter, was curtly inform- ed: “We have not yet taken the mat- ter up.” This last straw provoked litigation. On trial the complainant was awarded a verdict, but with tri- fling and nominal damages. He ap- pealed the case, and was granted a new trial by the Appellate Division of the Supreme Court, on the ground that he was entitled to claim, and to receive if he proved his claim, sub- MICHIGAN TRADESMAN Stantial damages for the value of the use of the club of which he was de- prived by the alleged negligence of the express company. The apparent attitude of mind of the express com- pany was that a golf club is so un- important an article that they were to be allowed discretion in deciding whether they should expedite its de- livery or not. The decision of the Appellate Division established two principles with regard to the respon- sibility of express companies to ship- pers. First, an express company may not discriminate as to a ship- ment by reason of the apparent in- significance. of its contents; and, second, although an article shipped may be a mere instrument of recrea- tion, it still may have a use the value of which can be determined in dol- lars and cents. The plaintiff was given judgment for $62.50. This case apparently puts on rec- ord the decision of the highest court of New York State that, if an express company is negligent in its conduct with regard to a shipper, it is liable not only for the loss of property, but for the loss of its use. The case has established a precedent with regard to liability for neglect which may perhaps in later cases involve the ex- press companies in consequences of a much more serious financial nature. —Outlook. oo —____ Activities in the Buckeye State. Written for the Tradesman. Big Four officials are considering plans for removal of the Sandusky division terminals from Bellefontaine to Springfield. Toledo’s new $200,000 market house will be opened July 8 and will be per- haps the largest and most modern - buildings of the kind in the State. A public auction of stalls and stands will take place July 6 and 242 booths will be offered. Servic Director Cow- ell will be in charge and it is ex- pected that rentals will reach $16,- 000 to $20,000 per year. The Pitkin & Brooks glass factory at Bowling Green, which was destroy- ed by fire last spring, will not be re- built. The three days trade extension trip of Toledo merchants into Southern Michigan, recently completed, is re- garded as the most successful in the history of that organization. The Gramm-Bernstein Co. has been formed at Lima, with $500,000 capital for the manufacture of motor trucks. e The State will make a test of the plan of working its prisoners on the public highways in Carroll, Fairfield and Summit counties. The State will donate the work, the counties merely providing housing for the prisoners, and this action of the State Board will accomplish a saving of 10 to 15 per cent. on each road-building contract. The new city directory of Colum- bus indicates a population of 250,- 000 for the city and its environs. The six express companies doing business in Columbus have extended the zone of their local deliveries in three directions, north, south and west. In May the Cleveland Railway Company showed an actual surplus of $32,000. All traffic records for the month were broken and the talk of raising the rate of fares has been hushed. Between May 15 and June 15 over 83,000 children enjoyed the play- ground advantages of Cincinnati. The grocers and butchers of New- 19 ark have organized for mutual ad- vantage and have voted to affiliate with the State Association. The Kroger Grocery and Baking Co., of Cincinnati, has purchased the business and good will of the Maurer- Remley Co., of St. Louis, which oper- ates a chain of thirty retail stores and a wholesale grocery in that city. This acquisition will make a total of 182 stores operated by the Kroger Co. Almond Griffen. —_>+~>___ Breathing through the nose is im- portant, not only for the purpose of filtering the air by removing dust and germs, but in cold weather for the purpose of moistening and warming the air before it enters the deeper air passages. The total surface of the nasal cavity has been estimated to be on an average about fifteen square inches. The mouth surface has an area of less than eleven square inch- es, or only about two-thirds that of the nose. It has been noted that runners who breathe through the nose have much greater endurance than those who breathe through the mouth. Oxfords Ask for catalogue. Summer and Hot Weather Specialties Pumps Barefoot Sandals Our fine line of the above specialties cannot be excelled anywhere and is still nearly complete. We can fill orders promptly. Ankle Straps Tennis Goods HEROLD-BERTSCH SHOE CO. MAKERS OF SHOES GRAND RAPIDS, MICHIGAN and pumps. ular demands. This Is A Season Of White Footwear We have a full stock of white shoes, Oxfords Refer to our catalog and order to-day. Business Is Good for the merchant who is prepared to meet the pop- Hirth-Krause Co. Shoe Manufacturers and Jobbers Grand Rapids, Michigan ee RRA i eh HN AT a eC poise Ne pg Man EO REBAR MBE Dp “noe unrene yangar ae ee noc an cage repre July 3, 191° 20 MICHIGAN TRADESMAN — ones who suffer most keenly. So now es - poe SES. _y-aj] 1 make a practice of letting the com. | Watson - Higgins Milling Co. Y= TREE TR. 1% yj plaints of chronic whiners slide off : r=" eee = ) Merchant Millers HY S SS ( | ‘ without taking any deep hold upon \ Sr, 7 wpe we fe 7 =r me; but I mean never to fail in genu- ° eas (. ( . , : . so8 i } | WOMANSIWORED | |) QBS SS [Gam mads ss ahi ; oe ae ai ene ; i ™ =who shrink from telling their trou- ¢ : f i =: i) Se bles, and who keep a cheerful face SS 3 ia ee SZ Imposing on the Sympathies of One’s Friends. Written for the Tradesman. “Before I allow myself really to sympathize with any one,” said Mrs. Prather, who is a very bright little woman and has had a great deal ot experience in life, “I size the person up and use what is sometimes call- ed the ‘personal equation.’ For I fina the people who make the most fre- quent demands upon their friends for sympathy are not those who have the most serious troubles or the greatest sorrows. “When I was younger I was ready to give a nickel or a dime or a quar- ter from my slender earnings to ev- ery beggar who held out his palm. Every cause appealed to me. A fire here, a flood there, a case of extreme destitution brought to light by some charity worker—I contributed to all. I was an easy mark for every ac- quaintance and even for every stran- ger who happened to be circulating a subscription paper. As a_ conse. quence of my recklessly generous and tender-hearted practice, I was ‘broke’ in pocketbook all the time. “I was alike prodigal of my sym- pathies. My ears were open to every tale of suffering and woe. Therc were a lot of people who called them selves my friends, and who I sup- posed were my friends, who had a habit of telling me all their anxieties and vexations. They were not poor people nor such as asked or wanted any financial assistance. people who were simply fretted and sore over their everyday annoyances and worries, and who, unconscious ly to themselves, enjoyed the luxury of pouring their troubles into a reaa- ily sympathetic ear. They worked me ior pity just as the whole mendicant fraternity worked me for money. They were “Of course this clientele of minc was composed entirely of women. Mrs. Gillis was a regular high-brow married to a man who was perfectly happy when he was earning a good salary and had a good dinner. Nat- urally he had no sympathy with he soulful aspirations, and she mournea because he did not understand her. About once a week she would come to me and tell me all about it—the Same story over and over again. “Miss Carpenter was a teacher with nerves worn threadbare. There ai- ways was something agitating thar poor girl. One day it would be a criticism that her superintendent haa made; the next time I saw her some case of discipline would be bother- ing her, or she would be in terror of losing the position which in the end made a nervous wreck of her. I car- ried the load of all her difficulties un til the inevitable collapse came. “Mrs. Hawthorne had an uncon genial mother-in-law, and never fail- ed to give me a full account of all the old lady’s unpleasant peculiari- ties; while Mrs. Picket, an elderly friend of mine, had a daughter-in-law of whom she thoroughly disapprov- ed. Madge’s extravagance, Madge’s lack of taste in dress, Madge’s many mistakes in housekeeping, Madge’s poor management of the _ idolized grandchildren — these were - the themes of Mrs. Picket’s wearying talk. “I had perhaps a dozen of these Parsitical friends. Just as my ready response to every call for financial 2id took all my money, so the tax of these friends on my sympathies kept me emotionally bankrupt. “After several years of this fool- ishness I learned a little wisdom. [I discovered that as to my bestowals of money, sometimes I was giving my mites where they were not need- ed at all. This, however, was not us ually the case. But all that I had to give—more than I could afford to part with—was taken up by appeals that lay on the surface, known and read of all men—causes that on ac- count of their publicity stood a good chance of receiving very liberal sup port. “I found that the cases of greatest distress have to be hunted for, and of late years I see to it that at least a part of what I have to give shall go to help some struggling one who is not crying his wants from the house-tops. “More slowly I came to see thar the vampire-like friends who were draining my very heart’s blood for sympathy were not more sorely af- flicted than other people; nor was the gratification of a morbid appetite ior commiseration calculated to les- sen their troubles, such as they were. “A little resolution on their own part, a determination not to let their minds dwell on petty annoyances, a diversion of their mental energies in- to fresh and cheerful channels— would have done more for those good women than all my pity. As I think of them now I feel sorrier for Miss Carpenter, the teacher, than for any of the others; and she quite easily could have changed to some other calling for which she -was tempera mentally better fitted. “As I gradually shunted off these Sappers of my strength and vitality, I tcund that I had sharper eyes for heartbreaks that are not exposed to the public view. I learned that those who groan most audibly are not the when bitter sorrow is eating at their hearts.” How many of us have been through an experience quite similar to Mrs. Prather’s. We have been worked fo. sympathy. There are any number of people who can not allow an hour to Pass in social chat with a friend without dragging in their difficulties and perplexities. Why is it that so many are unable to drop a sorrow with the actual ex- perience of it, but must multiply it many times by narrating it over and over to all their acquaintances who will listen? Some women have a passion—you can not call it anything short of a passion—for writing mournful let- ters. In conversation they are not so bad, but let them once get hola of pen and tablet and they show no mercy. Perhaps their state of health is their main topic. You get all thet symptoms. A correspondent of this kind never lets you off without teli- ing you every minutest ache and pain that her body senses. She nev- er admits any improvement in he condition—she always is worse than ever before. And yet from the trips she takes and the work she can do, it is hard to believe that she does not have as good health as some oth ers who never mention that anything is the matter with them. Maybe it is not her health but her business perplexities instead that arc the theme of such a letter writer; possibly .her domestic difficulties. Very likely all three—her health, hei business perplexities and her domes- tie difficulties, and whatever else may be going wrong with her or that she may imagine is going wrong. You dread to open the envelope di rected in the well-known hand. You read the dire recital and then you use a little common-sense and apply the “personal equation.” You estimate the writer’s troubles for about what they are worth; for down in you heart you know she never has had more than her just allotment. But why does she write this way? Why does an otherwise sensible per~ son ever get into the doleful habit of telling either with tongue or pen all her little troubles? In a time of any great affliction O. calamity we should in no wise shut ourselves away from the sympathy of our friends; but the small worries and perplexities—what justification is there for loading these off upon some patient and forbearing friend, who very likely is carrying without a murmur a burden far heavier than our own? Quillo. TR ACE Your Delayed Freight Easily and Quickly. We can tell you how. BARLOW BROS., Grand Rapids, Mich. Satisfy and Multiply Flour Trade with “Purity Patent” Flour Grand Rapids Grain & Milling Co. Grand Rapids, Mich. 139-141 Mon bern GRAND RAPIDS. MICH. Buy a Seller Win a Buyer Sell a Winner Grand Rapids Broom Co. Manufacturers of the following standard brands: Puritan Jewel Winner Wittier Special These are the leaders in brooms Sold by your jobber If your jobber does not handle our line write us mI Just as Sure as the Sun Rises SCIONS NED FLOUR Makes the best Bread and eta SUSTTSe MD TOME cerrtay MR a heamn a TTS brand of flour wins suecess for every dealer who recommends ve ISL ERO OT RSREH TER CROLT IN TE) Tene Customers in line, but you can add new trade with Crescent Flour as the opening wedge. OU SKCRReRUrcD ITO CasICerye)I TehTs Man always uniform, and each hte Go ane 1 avLECarRCKC Ran D PTET ITT clad guarantee 0% absolute satis- faction, Make Crescent Flour one of your trade puliers—recommend it to your discriminating cus- tomers Voigt ATT Grand Rapids Mich | nae July 3, 1912 SYSTEMATIC ACCOUNTING. Books Should Be Properly Started by an Expert. Just the other day a merchant, who had been doing what should have been a profitable business, failed. His creditors provided for an examination of his books, and found they could not be intelligently audited because they had not been intelligently kept. There was no possible way to make head or tail out of the entries. There was a cash book, a journal and a ledger. They might just as well have been a Greek grammar, a Latin dictionary and a Chinese dream book. They would have meant as much to the auditors. Upon further investigation it was discovered that the merchant had no book-keeper. He occasionally made a few entries himself when he had nothing else to do and did not care to sit idly around. At such times he dug his pen into the paper with a great scratching sound, made a few figures, added up a short column if he could find one where the figures were close enough together to group, and thought he had done some work. Paid What He Had. In reality he kept his accounts in his head—for a certain period. When they got away from his memory they were gone for good. He had no way of chasing them around and col- lecting them. He kept his unpaid bills in a certain place, and when he had money enough to settJe them he did so. At other times he paid on account or stood his creditirs off. He had a very clear idea of how much he had to pay each employe when Saturday night came around, and he always had the money to pay them with. Saturday was a good day for cash trade, and took care of that without effort on his part. He never realized that what he took in that day partly belonged to his creditors, was partly due the sinking fund to take care of overhead expenses and was partly his own salary. What he nad he paid out. If there was any left over he took it himself. Had Many Friends. Of course he sold goods to credit buyers. He had a long string of customers who paid when they felt like it. They carried passbooks. What they bought was entered in their books. Sometimes it was en- tered in the books of the store as well, but not always. He evidently did not see the necessity for that. If the customer lost his book the ac- count had to be called settled, un- less the customer was honest enough and had sufficient memory to straighten it up. Many friends had this merchant, and he was the prince of good fel- lows. Everybody liked him, and wanted to deal with him. He kept his store in the pink of condition. He was not slovenly or careless about that. He liked that work and insisted upon his assistants liking it, too. Let Things Run Themselves. Under these circumstances he might have continued in business for years and retired in a good old age with a nice roll stowed away, plenty MICHIGAN TRADESMAN to keep him to the end of his days. He might have had this money now— doubtless much of it is due him, if he only had some means of finding out. Bnt he hasn’t. Neither can his creditors. He is honest and would give it to them if they could get hold of it between them. However, investigation did not show any evidence of extravagance; either in the conduct of the business or the personal life of the storekeep- er. There was apparently nothing to condemn except the fact that he nev- er knew his own condition financial- ly, and had let things run themselves. Balance the Books. For the safe conduct of any busi- ness there must be careful book- keeping. Without it the structure falls. There is no knowledge of af- fairs without the information of the ledger pages. The cash book should be balanced every day, night or morning, and it should be carefully consulted. There should also be particular care with all entries showing credit or debit accounts. It is not the purpose here to tell how to keep books. The reader al- ready knows or he would not under- stand from any description. There are several methods, all good, and one of them must be used if the business is to be permanently successful. Impatient With Details. What is of importance is to im- press upon every merchant the advis- ability of not attempting to keep the books himself unless he has a spe- cial leaning in that direction. As a rule a good salesman is a poor man of details. He can not keep still long enough to cope with that part of the business. He is impatient with sys- tem. He wants to slap ahead and do things, not take account of them after they are done. It is far better, therefore, to dele- gate the book-keeping to an employe. But the proprietor should know how, so that he can understand and audit the work of the book-keeper. Other- wise he may be imposed upon or cheated. He will not think to ask for all the little points of informa- tion he should have, and which would force themselves upon his attention when examining the books. Therefore he should know how. Partners Can Manage. But he should not attempt to do the work. He will surely neglect it unless he neglects something else. It is all right where there are partners if one is gifted along the line of ac- counts and takes hold of that end of the business.’ He can be useful to the firm, and work along comfortably with his more active partner, to their mutual advantage. It is a most ex- cellent distribution of the work. But where one man attempts to do it all he gets cross and grouchy with having to plod along with the slow work of details when he feels he might be more profitably employ- ed at something else. More profita- ble it would be only when some one else is handling the books. If there is no one in your employ who can keep the accounts in a sci- entific manner, and you are not a trained book-keeper yourself, have some one come and open the books and show you how. It will pay to spend a little money for the servic- es of an expert. The books must be kept right, and they must be bal- anced every so often, or they are worthless. Unless there is a good system as well as careful attention this can not be done. It is the little foxes that spoil the vineyard. It is the little details which become mountainous stumbling blocks if overlooked. It is the “little rift within the lute that by and bye will make the music mute.” It is the unkept books that will rise up and torment you in the day of settle- ment. —_—_+-2>_____ Community Counsel. The flag looks best on a house that is in good repair. A town is like a plant: It may grow anyway; but it will grow faster if it is cultivated. Patriotism means something be- sides yelling for the flag; it also means working for the community. There is no use reading the Decla- ration of Independence to the man who depends on Chicago for his goods. : We would be quick to ae ie community in time of war. is 21 equally urgent that we be prompt to promote its welfare in time of peace. The easiest money man acquires comes from the increasing value of hfs home. Therefore, the most impor- tant work he does is helping the com- munity to grow. The value of each man‘s property is enhanced by the value of the prop- erty around it. It is not enough to build a good house; we must help to make a good town. The seed from which springs this community’s prosperity is the money that is invested here at home. It will never bear fruit for us if it is planted somewhere else. This town that is our residence to- day is our children’s recollection for a lifetime. What shall they remem- ber?—Good stores, clean streets, com- fortable homes; or something else? The development of this community is not a matter of common sense. It returns not only a reward in content- ment but a profit in property valua- tion. Human happiness depends on the things that are nearest to us—the home first of all, and then the town in which we live. Whatever we do to make the home pleasanter or the town better, makes life more worth the living. JSOGSSSS55o08 dence. many a business. prove Out. inary. ee Proof LL trading is based on confi- The power of selec- tion or preference is respon- sible for the success or failure of trade marked goods because she believes in them. And she believes in N. B. C. goods because they Proof is never imag- It is a cashable asset that comes without cost to every grocer who sells N. B. C. products. inside every N. B. C. package, and the housewife knows that it is quality that carries this proof. The housewife who always finds a full line of N. B. C. goods in the famous In-er-seal Trade Mark packages and the handsome glass-front cans on your shelves, finds proof that you are indeed a modern grocer. NATIONAL BISCUIT COM PANY A woman wants It is SUCeeeUeeesUeUSEEeaE 22 MICHIGAN WIN DOWAND INTERI . gDECORATIONS =H, E G z g = BS Ss a pg ; SH rr ii WIS oH \ f(b \ SSS Displaying Confectionery in the Win- dow. In almost all branches of the re- tail trade there is a good deal of at- tention being paid to the unit sys- tem of window dressing. It produc- es neat displays in which each line of goods or each style of article is displayed by itself. If your window is small it is wise to use a single unit or one idea display in the win- dow at a time. If the window is large it is possible to divide it into two or more sections by using a thin partition of wood. On this may be draped such material as is being used for the rest of the background and walls, using on each side of the par- tition that color which prevails in the display on that side. Such unit displays may consist of but two or three boxes or trays of a certain spe- cialty with suitable show cards. A very large window may be subdivid- ed into three small displays. The par- titions should extend from the glass to the background. This unit plan is particularly adapted to the con- fectionery store, because if a window is very large it is not desirable to use stock enough to make a com- plete display of one kind of goods. The Fourth of July is worthy ot special displays, and as a rule dis- plays for such holidays are not dif- ficult to make because they admit of the use of the American flag..A very attractive arrangement is made by taking two large flags and hanging them side by side from the top of the glass inside so that they just nicely cover it to the floor. Then drape back the flags, each to its own side, with a silk cord, just as cur- tains or portieres are pulled back from a doorway. In the back ground may be hung another large flag with a stack of guns or army muskets in front of it. Between this background and the curtained front the goods are placed with suitable show cards on them. The arrange- ment is not fussy. It is simple and rather rich in appearance and carries out well the spirit of the occasion. The soda fountain usually has a long string of cards or narrow signs which are hung up_ together, and produce a list of the flavors served. This idea can be used in advertising candy as well. The idea should be to make the list one of freshly made or ‘newly arrived stock. It should be headed, “Fresh To-day.” Below this should follow cards reading, “Cream Peppermints,” “Peanut Brit- Fudge,” “Ice Cream Drops,” “Brown’s Mixed Choco- lates?’ etc. Of course, all these cards are detachable, and each day tle,” ‘““Maple the arrangement ought to be chang- ed so that only the freshest stock will be mentioned. Even though there is no change in the stock there ought to be a change in the list so that people who are disposed to be critical will not find the same old arrange- ment there day after day until they lose faith in the reliability of the an- nouncement. This is one of the lit- tle schemes that needs constant at- tention, like a bulletin board or a clock which is advertised as “The Correct Time.” While such a thing may seem unimportant to the mer- chant himself, and while it may not appear to matter if it is not taken care of for a day or so, the neglect is apt to cause some good customer to lose confidence in the store or its stock. Little things which do. not seem to count with the dealer often count a great deal with the cus- tomer. Such signs as the above or any other signs in the window must without fail be kept absolutely clean and spotless. This is important in any store. It is triply important in the confectionery store. People now- adays insist upon having their candy from a clean store, that is, if they are the kind of people whose trade we value the most. The whole pub- lic is gradually reaching a _ point where it refuses to eat anything which comes from unclean or unsan- itary surroundings. And just a sug- gestion of untidiness is often enough to create the impression that does the harm. The baseball season is now in full swing and every boy has a baseball in his hands and every ball player, past or present, is attracted by base- ball goods in a window. Along with baseball and inseparable from it goes chewing gum. A window display that you can easily make if you also happen by any chance to sell base- ball goods is the following: If you do not carry such stock, the nearest dealer will no doubt lend you what is necessary if you will put a card in the . window’ reading, “These Gloves Loaned by Brown’s Sporting Goods Store.” Arrange all kinds of gloves and mitts, second hand ones are bet- ter than new ones, all around the window and in the palm of each place a five-cent package of some kind of chewing gum. The display should be made to show all the various kinds the store sells so that every passerby will see the kind he wants. A big card should read, “Every Player Has His Favorite Kind. Kind YOU Chew.” A form of display which shows up the individual prices well is that of We Keep the TRADESMAN sticking them on a_ background in some geometrical form. The _ back- ground may be made of light wood or heavy strawboard and _ covered with any color desired. On this the pieces of candy are arranged in the form of a circle, a star, a flag, the store name or the name of the brand of candy. Varying colors of candy may be made to contrast with the background. The price of the mix- ‘ ture or the kind may be made in candy figures. The display may be constructed in a back room and set in the window without delay when the time comes. It is not enough to make this merely a design in pieces of candy. The kinds used should have some significance. The exhibit may be all peppermints; it may rep- resent all the different pieces in a special pound mixture, or it shows the kinds the store makes in its own workshop. There should in any event be some suggestion to the display so that the observer will carry away an idea of something more than July 3, 1912 merely a lot of candy stuck on a board. —_+ + >___ With the Lid Off. “Mother,” asked Bob, with a hope- ful eye on the peppermint jar, “have I been a good boy this afternoon?” “M-m-yes,” answered mother, du- biously, recalling a certain little rift within the lute. The 4-year-old diplo- mat looked anxious. “Please,” he begged, “say a wide- open yes!” All Good Things Are Imitated ss , e = Mapleine eo , (The Flavor de Luxe) Is not the exception. Try the imitations yourself and note the difference. Order a stock from your jobber, or The Louis Hilfer Co., 4 Dock St., Chicago, Il. Crescent Mfg. Co., Seattle, Wash. Fy TN FOOTE & JENKS’ COLEMAN’S Terpeneless Lemon and High Class Vanilla Insist on getting Coleman's Extracts from your jobbing grocer, or mail order direct to FOOTE & JENKS, Jackson, Mich. (BRAND) Candy iene Summer COFFY TOFFY, KOKAYS, FUDGES, (10 kinds), LADY LIPS, BONNIE BUTTER BITES. They won't get soft or sticky. Ask us for samples or tell our salesman to show them to you. We make a specialty of this class of goods for Summer trade. Putnam Factory, Nat. Candy Co., Inc. : Grand Rapids, Mich. Distributors of J, Hungerford Smith’s Soda Fountain Fruits and Syrups, Hires Syrup, Coco Cola and Lowney’s Fountain Cocoa. Sell all the time. Ramona Theatre Finest Summer Theatre in the United States WEEK STARTING JULY 1 ENGAGEMENT EXTRAORDINARY Jos. E. Howard and Mabel McKane Original Song and Patter Composer of ‘‘The Time. The Place and The Girl, ‘‘The District Leader’ and 14 other musical comedy successes. Caesar Nesi—Rube Dickinson And Four Other Big Acts Matinee at 3:00 Prices—Matinee, 10c and 20c; Evenings, 10c, 20c and 35c; Few Seats 50c. Seats on Sale Downtown at Peck’s Drug Store. Evenings at 8:30 Dancing Pavilion Now Open—Finest in State July 3, 1912 THE PERSONAL TOUCH. The Strongest Element in Mercantile Success, Written for the Tradesman. Shoppers are the salvation of 4a store. Without them a store is no more than a warehouse. It has ceas- ed to be a power in the sales sys- tem of its owner, and when this oc- curs it is transformed from a profit maker into a dead expense. What’s a store for? or a sales maker? - What are windows for? sifters? The highest type of store is the most powerful sales making weapon a merchant possesses. A man is a merchant only as long as his store ts a factor in sales. The disappearance of the store as an element in the sales system marks the change of merchant into agent. A warehouse Just light A store must be a part of the gen- erator that develops sales. It must push towards the goal of profits. When it ceases to have a hand in the production of business, when it drops back into the warehouse class, it at once becomes no more than a clog. To be able to apply the power that lies dormant within it, to produce results, it must have human subjects to work upon. And the latter can not be influenced by the store until they are actually within the four walls that contain its stock in trade. The object of all retail advertis- ing, therefore, should be to pull cus- tomers storewards. Anything that runs counter to this idea merely cre- ates opposition where co-operation is expected. Printed salesmen which tend to keep patrons at home fight against the store—the strongest ally a mer- chant has—and confirm people in the very habits that the storekeeper strives to kill. Letters, handbills and catalogues which make it easier for your cus- tomers to buy at home cut at the roots of your success. And when- ever you send out literature of this kind you become your own competi- tor. Certainly there are enough on the side of the enemy without add- ing yourself to the number and you must never, under any circumstanc- es, suggest the idea that a patron can buy as satisfactorily at home as by coming into your store. Tell the truth. Impress upon your trade the many advantages which accompany the act of buying from the actual goods. Show them how much better service you can give when they allow you to see them personally. Since seeing and buy- ing are inextricably linked together, you can not fail to benefit by an advertising policy so aimed. Your letters, therefore, should be grappling hooks thrown out to pull trade into your store, and each one should create in your customers a desire to see the goods you sell. How can you do this? Learn how to describe the goods. Put yourself in the other fellow’s place. Visualize the sort of appeal MICHIGAN TRADESMAN that would bring you into a store other than your own. In that preceding paragraph lies the formula for all successful adver- tising, letters or not. Put yourself in the other fellow’s place. Study your store, your goods and your advertising with the eyes of an outsider. When describing suddenly change places with your prospect. Find out what effect the description would have on you, if it were mailed you from another store. Learn to look at your own work through the eyes of others. Imag- ine for the moment that Brown is the sender and you the recipient. What sort of an impression would it make on you, coming from Brown? How can you create in your trade a desire to see and buy the goods vou sell? By concentrating, in your letters, on one thing at a time. The un- fortunate tendency of many mer- chants is to make each letter a con- densed catalogue of all the wares they carry. Remember this: Every additional item described in your letters helps divide the attention of the reader. For example, each of three articles will have twice the attention secur- ed by each of six. If one item alone is mentioned, it will have no com- petition for the interest of the read- er. But every article added tends to cut down the attention given to each, Concentrate, therefore, on a few goods at a time. Assume a personal tone. If pos- sible, have each letter bear the name of the person addressed. You, yourself, would be more receptive to a letter beginning, “Dear Mr. Smith,” than to one that commenced, “Dear Sir.” In the one case you feel that you are picked out for special at- tention; in the other that you are merely one of a crowd. The personal touch is one of the strongest elements in mercantile suc- cess. It is the factor that enables the smaller store to compete with its department store cousin. It is the great advantage possessed by the dependent store over the syndicate. In your letters, therefore, make Mrs. Smith, Mrs. Brown and Mrs. Jones feel that you are addressing them personally, and word each let- ter just as if you were writing to a single well known individual. No matter whether that particular epis- tle goes to one or to a thousand, al- ways visualize one person as a type of all the rest and write to her alone. Do not be afraid to repeat your- self. Continual harping on one strain has made the fortune of many an ad- vertiser. Of course, you must vary the tone, but the man who merely advertised that “Colicura Cures Col- ic’ would eventually make himself believed by the mere weight of ac- cumulated assertions. Even a man who tells you the same lie day after day will finally make both you and himself believe it. Choose a policy, therefore, and never cease telling it to your trade. goods, If possible, put it in. attractive form and deal the catch- phrase out in every letter mailed. Clothe the message attractively. Remember that it is a salesman and dress it accordingly. Few sales would result if you depended upon the ef- forts of ragamuffins sent around from house to house. Neither would you employ a solicitor who spoke only pidgin English. Use as much judg- ment, therefore, in composing and writing letters. Clothe them in neat and distinctive dress and try to have a letterhead that is more than mere gingerbread. The color of the enve- lopes and paper is immaterial, al- though a color that stands out might be helpful. Talk exclusively from the stand- point of the customer. Forget your- self and look at the goods as_ the customer might see them. Thus you will give the impression that you are interested in more than mere profits and that the interests of a pairon are of first importance with you. Be original, but not Few sales can be made with a mega- thone and the language of a side- show barker, and if you choose to try this method of attention getting, sensational. you will soon see its futility. In the first place it is unnatural, and if customers can not recognize you in your style of writing, very slight personal relation will be established by your advertising. In all that you do, however, fall back on your one infallible test, and try everything by through Learn to looking at it the eyes of the outsider. change places with the other fellow, and all the phases of your business will be seen stripped of the mantle of prejudice that you unconsciously throw around them. Anderson Pace. (The next talk will contain con- crete developments of the ideas ex- pressed in this number.) ——__+-. When it is finally settled that the thing is impossible—watch some fel- low do it. OFFICE OUTFITTERS LOOSE LEAF SPECIALISTS 237-239 Pearl St. (near the bridge), Grand Rapids, Mich. Co. WE SELL— DELIVERY WAGONS Light—Delivery Wagons for Medium—Delivery Wagons for Heavy—Delivery Wagons for Are you buying wagons from us? GENERAL MERCHANTS GROCERS BUTCHERS BAKERS LAUNDRIES CLEANERS FLORISTS HARDWARE DEALERS PLUMBERS GAS FITTERS UNDERTAKERS CARPENTERS EXPRESSMEN MILK DEALERS MARKET GARDENERS BERRY MEN FRUIT GROWERS FARMERS Sherwood Hall Co., Ltd. Grand Rapids, Mich. Fire Resisting Reynolds Slate Shingles After Five Years Wear Beware of Imitations. REYNOLDS FLEXIBLE ASPHALT SLATE SHINGLES For Particulars Ask for Sample and Booklet. Write us for Agency Proposition. Saginaw Kalamazoo Toledo Columbus Rochester _ Boston Detroit Lansing Cleveland Cincinnati Buffalo Worcester Jackson Battle Creek Dayton Youngstown Syracuse Scranton Fully Guaranteed Wood Shingles After Five Years Wear Distributing Agents at H. M. REYNOLDS ASPHALT SHINGLE CO. Original Manufacturer, GRAND RAPIDS, MICH. 24 MICHIGAN TRADESMAN July 3, 1912 ed to the extent that he is able to sit ( nl ( Food on the porch. Glad to see you out, dl fal Ae N WUC B 2 Z —F —F “i Michigan Knights of the Grip President—C. P. Caswell, Detroit. Secretary—Wm. J. Devereaux, Huron. Treasurer—John Hoffman, Kalamazoo. Directors—F. L. Day, Jackson; C. H. Sse ae Lapeer; I. T. Hurd, Davison; Port P. Goppelt, Saginaw; J. Q. Adams, Battle Creek; John D. Martin, Grand Rapids. Grand Council of Michigan, U. C. T. Grand Counselor—John Q. Adams, Bat- tle Creek. Grand Junior Counselor—E. A. Welch, Kalamazoo. Grand Past Counselor—Geo. B. Craw, Petoskey. Grand Secretary—Fred (C. Richter, Traverse City. Grand Treasurer—Joe C. Wittliff, De- troit. Grand Conductor—M. S. Brown, Sagi- naw. Grand Grand Rapids. Grand Sentinel—F. J. Moutier, Detroit. Grand Executive Committee—John D. Martin, Grand Rapids; Angus G. Mc- Eachron, Detroit; James RB. Burtless, Marquette; J. Cc. Saunders, Lansing. Page—W. S. Lawton, Wafted Down From Grand Traverse Bay. Traverse City, July 1—Once more the stork has visited the home of E. C. Knowlton and E. C. is wear- ing the smile that does not come off all because a nice little girl has reg- istered. Congratulations, Earl. Joseph Ewing, who has been con- nected with the International Har- vester Co. for some time in the past, now carries a grip for the Thomas Co. Here’s you lots of big orders, Joe. Dick Warner, Jr., of Grand Rap- ids, was heard to remark this week that he saw Harry Hydorn making a house-to-house canvass in Edgerton. Now we are sure Harry was not selling Standard Oil Company’s prod- ucts, but just telling the natives that he was elected President of the Sec- retaries-Treasurers’ Association at Columbus. Manufacturing wishing rank Wilson has again done some fine figuring since his kids took all the prizes at our last picnic, and as we are planning on having a baby show this year he still will be in line, for a nice little son has put in his appearance. Best wishes, Frank. Archie Jourdan is still telling about the fine time he had at the B. P. O. E. party in Cadillac recently. Getan alarm clock hereafter. Frank Wilson has taken a position with the John Deere Plow Co. Since we have been giving some mention of the new arrivals in our several homes, we begin to feel as though everybody was trying to get in style. Kindly watch these col- umns hereafter. The following secretaries attended the National meeting at Columbus from Michigan this week: Harry D. Hydorn, of Grand Rapids Council; Harry Marks, of Detroit Council; John W. Schram, of Cadillac Coun- cil, Detroit; Herman E. Vasold, of Saginaw; R. S. Hopkins, of Kalama- zoo Council; W. I. Barnes, of Hills- dale Council; Maurice Heuman, of Jackson Council, and Fred C. Rich- ter, Grand Secretary. The meeting was a very successful one. Election of officers resulted as follows: President — Harry D. Hydorn, Grand Rapids. Vice-President—C, C. King, Sioux City, lowa. Secretary—H. T. McCrea, Alton, Illinois. Treasurer—J. M. Berry, Dallas, Texas. Page—R. L, Wallace, Atlanta, Georgia. Executive Committee—G. W. Slic- er, Blue Field, West Virginia; A. E, Paul, Columbus, Ohio; Fred. C. Rich- ter, Traverse City; J. C. Nicolls, Kansas City, Mo. John W. Schram, of Detroit, made the nominating speech for Brother Hydorn and his remarks added a great deal to the pleasure of his elec- tion. Vice-President Richter, of the Michigan jurisdiction, was pleased to Teport that we enjoyed a 60 per cent. gain last year. Here’s hoping that more of the secretaries will attend next year. John W. Schram, of Detroit, was appointed Vice-President of Michi- gan by the President for the ensu- ing year. Some one was heard to remark that while at Edgetts, on Pine Riv- er, last week they saw a large black bear diving off of a log and remain under water for some time, but art- er some time it was discovered that only George Abbott, the famous oil man of Grand Rapids, had taken an unusual dip while fishing. We congratulate you, George, on the dive. Dick Warner, Jr. now carries a new side line in the way of a baby push cart. Best wishes, Dick. Kent Buttars has changed his ad- dress to Grand Rapids, if you please. Well, you are always welcome to return, Kent, and wish you success with your new job. J. J. Rogers, of Manistee, now covers this territory for a Grand Rap- ids flour mill. We congratulate you on landing this position. The natives of McBain were sur- prised recently when they opened the station at their city and found their Village Marshal asleep on some of the trunks. After some disturbance the party awoke and—lo and be- hold—there was A. W. Stevenson, Hazeltine & Perkins’ salesman, wait- ing for the morning train. We are pleased to report at this time that Charles Faust has recover- Charlie, and wish you a speedy re- covery. We were rather surprised this week to note J. R. Seewald reserving two berths on a Detroit sleeper, but upon investigation learned that he, too, intended to join the Benedicts. We hope congratulations are in or- der by this time and we expect to smoke. Mr. Seewald is one of Edi- son, Moore & Co.’s popular salesman. Our old friend, Dan Conway, who at one time was a resident of our city, has returned to spend the sum- mer with us. Glad to see the whole family with you, Dan. He now reg- isters Chicago. George McClelland, who at one time carried a grip for the Upjohn Pill & Granule Co., of Kalamazoo, and made the Queen City his home, motored through with Mrs. Mc- Clelland from the Celery City and spent a few days with us before trav- eling north. George now holds the position of sales manager for the drug company and is meeting with great success. Mrs. R. E. Weaver is spending a few weeks visiting in. Grand Rapids. R. E. was seen on the streets of Wal- ton this week carrying a grip. Nearly all the hotels of Northern Michigan have installed the individ- ual towels and it certainly seems a pleasure these warm days to enjoy the privilege of using the same. Wm. E. Bennett, of Boyne City fame, now resides in Traverse City again. Welcome, Bill. Every one of our members are planning on making our picnic this year the event of the season, with Chairman Jourdan at the head of it. We have a number of invitations from several of the leading resort and pleasure spots and we hope soon to give particulars. Fred. C. Richter. It may be of interest for many persons to learn that a woman nam- ed Kalbfleisch, which is German for veal, has become Mrs. Bacon, in the few moments required for the pro- nouncement of a marriage service. This is entitled to class with the best work of the lightning change artists on the vaudeville stage. Packed by W. R. Roach & Co., Hart, Mich. Michigan People Want Michigan Products: Chase Motor Wagons Are built in several sizes and body styles. Carrying capacity from 800 to 4, pounds. Prices from $750 to Over 25,00 Chase Motor Wagons in use. Write for catalog. Adams & Hart 47-49 No. Division St., Grand Rapids G. & M. Line Every Night Fare $2 Holland Interurban 8p m Boat Train at.......... BOYS! BOYS! BOYS! Stop at ARBOR REST PENTWATER, MICH. New Beds Entirely Refinished—Individual Towels Up-to-date Stores use THE BEST 4 DUPLICATING UA LOG Made of good BOOK paper, not print % OFF IN TOWNS WHERE WE HAVE NO 1 AGENT. WRITE FOR SAMPLES TO MIDGARD SALESLIP CO. STOUGHTON, WIS, Also manufacture Triplicate Books, Carbonized back Books, White and Yellow Leaf Books. simple method? Brecht’s Twin Compressor Why Not Save 50% On Ice Bills? Is there any logical reason why you should use ice for refrigeration when there is a more economical, practical and Brecht’s Enclosed Brine Circulating System of mechanical refrigeration is the up-to-date—the scien- tific way. Let us tell you about the market men and others who are using The Brecht System and saving money. Write us today for particulars. THE BRECHT COMPANY 1201-1215 CASS AVE., ST, LOUIS, U. S. A. New York, Denver, San Francisco, Cal., Hamburg, Buenos Aires Dept. “K”’ ESTABLISHED 1853 Main Offices and Factories: cual Although this is printed July 3, 1912 Chirpings From the Crickets, Battle Creek, July 1—Among the brothers who wear the U. C. T. but- ton we met two of our Michigan boys in Indiana this past week. They were Geo. Struthers, of Traverse City Council, No. 361, and Charles Flemming, of our own Council, No. 253. It is indeed a pleasure to meet our brothers and especially do we like these chance encounters when out of our own State. It beats all to what extremes some people will go just to get his name in the paper. Brother and Sister Ireland have moved into their new home on Main street, West, just be- yond the Country Club. The house is not completed yet, but it will not be long before the plans will be car- ried out and the place will be honor- ed with a name other than just “The Farm.” So far Herb .seems to know the place when the car stops, even though there is no number or sign board in sight. Brother John Hach, of Coldwater Council, No. 452, was in the city Sun- day, stopping off from a motoring tour for a short visit with friends. Brother John Adams_ returned Sunday morning from Columbus, Ohio, where he attended the twenty- fifth annual session of the Supreme Council during the past week. He is spending this week with his fami- ly at Gull Lake. This is the week that the travel- ers from the United Confectionery Co. are having their vacations. The boys are all doting on the much de- served holiday. Sales Manager Brother John McIntire is the only one left on the job, but John never needs a vacation anyway. On the last page of last week’s issue of the Tradesman we note a paragraph to the mail order house, quoted from William Allen White. in heavy type, we believe it is worthy of a more conspicuous place, and the sen- timent therein contained should be tooted and blasted from every trum- pet in every column and at every op- portune time. It is high time that thinking people should interest them- selves in these things and not leave them for politicians to adjust. It would seem that while we have many good men, those who are really and truly conscientious and honest, yet there are existing conditions which might be bettered. We_ happen, through the courtesy of one of our customers, to have a little poem which describes some of the virtues which we believe would make some of the politicians and officeseekers better equipped to manage the affairs which pertain to the common people, and we only wish that in quoting it we might have been able to give the name of the poet: Look,. Laugh, Live, Lift. I would be True, For there are those who trust me; I would be Pure, For there are those who care; I would be Strong, For there is much to suffer; I would be Brave, For there is much to dare; Y would be a Friend Of all the friendless; I would be Giving And forget the gift; I would be Humble, For I own my weakness; I would Look Up and Laugh, And Love and Lift. MICHIGAN TRADESMAN This, the week of the Glorious Fourth, is certainly a busy one for Battle Creek. Besides celebrating one of the most important of all holi- days, we have two circuses and a Chautauqua. With no particular comment from us, all grown-ups know with what keen interest and de- light the Fourth of July and a circus day are hailed by the average Amer- ican boy or girl. Bless their hearts, it is not just because it is something in the way of noise that makes a boy or girl like to have the Fourth come to us. It is the American spirit of patriotism. If you do not. be- lieve it, just watch the boys and girls in your own neighborhood. See what the flushed cheeks, the sparkling eyes and the light spring step as they line up with soldier caps, drums, fifes and guns, and with Old Glory waving above their heads, tell you. Look out, you old grouch, you who have lived so many years since your childhood that you really do not know whether you ever had a _ noble, patriotic thought in your head or not. Watch yourself or you might fall off your dignity and lower yourself in the eyes of the neighbors by falling in step with the youngsters. What these young folks need is not more firecrackers in particular, but more of the confidence of the parents, the older brothers, the uncles and_ the grandfathers. We believe in a sane Fourth, and we love the boys and girls to the degree that we would not wish to see any of them carelessly maimed or seriously hurt. But let us, as older ones, encourage them in all matters patriotic, and let us try and provide such things as will amuse, teach and satisfy them. Then, too, the circus. We can not all attend the performance, but can we not see that some youngster is provided with a peep at some of the novel and interesting things that only come to town once or twice a year? There is the unloading in the morning, there may be the parade with some free attractions and would it be such a serious thing to see that the boy or girl gets some satisfac- tion in having the proprietors of a circus condescend to stop off in their town for one day? Do be thoughtful and kind to the little ones. How often you look back and wish that you might be young again. This kindness and_ thoughtfulness, this sympathy, will all help to make you a better man or woman, and you need it to make you a success. _ What an education, what an inspira- tion the Chautauqua brings to us all! We can not describe to you all the attractions we ourselves will be privi- leged to witness this week, but we can not refrain from speaking of the opening number, which was given Sunday afternoon—J. H. Balmer with his wonderful Kaffir singing boys and Miss Clark. Mr. Balmer has spent about a quarter of a cen- tury in Africa, having been sent there in the beginning on account of tubercular trouble. Miss Clark, the able accompanist, was born in South Africa, of English parents. But it is of the boys I wish to speak. This is no place for me to discuss the race problem and, any- way, I am not well enough informed to try and solve such a matter, but if you could only hear one of those little Kaffirs, possibly 9 years. old, sing “I’m the Child of a King,” | believe the barrier, if you have one, would begin to weaken. Then, too, another little fellow who could bare- ly speak plainly sang “Only an Ar- mor Bearer’ in a manner that the Heavenly Father himself would be proud to hear. All the songs, solos, duets and chorus work were extremely good and well rendered. We know that the English spoken by these little fellows was nicely done and be believe that the Kaffir tongue was as fluently spoken, as we have seen no one in the large audience who dared to con- tradict it. ‘While this was not particularly a missionary meeting, with a contribu- tion attached, we do feel that the subject should not and can not pass from the minds of the good people of our own fair land simply as an entertainment. What has been done for these boys by faithful, earnest Christian workers, can be done ina larger way, if we as a Christian na- tion take it up. History teaches us that the Christ was hidden away for a time in this same country which needs his influ- ence to-day. Charles R. Foster. The Siege Bokind the Cocnter. Kalamazoo—Gregg Hogar, of Paw Paw, has taken a position with W. M. Bryant, at Bryant’s boot shop. Mr. Hogar has lived in the Vine- yard Town all his life and has an acquaintance covering a large part of Van Buren county. Lake Linden—Alfred Therrien has taken a position in the clothing store of Henry Nathenson. Mr. Therrien graduated last week from the local high school. Battle CreekLeslie Conant has taken a position with the Elsenhood Bros.’ grocery store. Menominee — Herbert Bourdlaies, who for over two years has been connected with the Stocklin Phar- macy, on Main street, has resigned that position to take a much needed rest. After a rest of a few weeks he is to become interested in a new work, the nature of which he is un- able to announce at present. During the absence of the proprietor, Clifford Stocklin, who spent several months at the Isle of Pines, he assumed ac- tive management of the. establish- ment. Kalamazoo — Gilmore Bros. have engaged Charles L. Perry as ad- vertising manager. Mr. Perry is well known in Kalamazoo, having come here only seven years ago from the Springs Dry Goods Company, Grand Rapids. Since his residence in this city he has been engaged part of the time in writing advertising copy, which has attracted attention because of its excellence. —_—_~++.—___ There is little doubt that one of the most provoking things that can happen to a man is to push hard on a swinging door that is labeled, “Pull.” 25 Grocers Meet and Eat For Mutual Benefit. Petoskey, July 2—Thirty-six gro- cers and butchers, six of whom were from Harbor Springs, one from Char- levoix, one from Bay Shore and one from Walloon Lake, participated in the banquet given last Tuesday night at Maccabee hall by the Petoskey Retail Grocers’ Association. The feast, served by Mrs. Charles Lomain’s class of the Methodist church, was one of the best, and the toast programme which followed, un- der the direction of Toastmaster Henry S. Sweeney, was filled with interest and fun. Mr. Sweeney, as manager of the new collecting agency to be formed in Petoskey, outlined the plans formulated along those lines and discussed the subject at some length. Other speakers were E. L. Rose, John Lake, George Danser, Adrian Oole, Clyde Bear, Will Horton and Mr. Mason, the last mentioned being from Charlevoix. All discussed ques- tions of more or less importance to the gathering. President A. C. Neil- son, of the State organization, was one of the principal speakers of the evening. As the result of the banquet, the grocers of this region should be able to form a closer union for the mu- tual benefit of all, and should ad- vance along all lines in harmony with each other aims that are being sought by the Association and are being real- ized. —_+->_____ G. K. Coffey, who has represent- ed the Crown Baking Powder Co. tn this territory since 1896, has gone to Mt. Clemens for three weeks in the hope that the baths there will relieve him from an attack of inflammatory rheumatism. After he has taken a course of baths at Mt. Clemens, he will go to Shippensberg, Pa., where he will visit a sister and_ brother. Thence he goes to Maryland, where he will visit other relatives. Mr. Cof- fey now tips the beam at 345 pounds and claims to be the larcest U. C. 7. in Michigan. He asked his house for a leave of absence and requested it to put some one else in his place tem- porarily, but Charles Roger, Presi- dent of the corporation at East St. Louis, wrote him that he could have his vacation and that he would be paid as usual in the meantime, but that no one would be sent over his territory. This tends to show the es- teem in which he is held by his house. This feeling naturally adds to the enjoyment of his vacation. He ex- pects to be back on the warpath again about August 15. ——_—___+-> W. A. Van Syckle, for six years traveling salesman for the Voigt ‘Milling Co., has resigned that posi- tion to accept a proprietary interest in the Glable Carving Works of Hol- land. Mr Van Sycklée 1s 4 mast popular and efficient salesman and enjoys the confidence of a host of friends and patrons, who wish him abundant success in his new field of endeavor. He will be succeeded by Iavan McGee, a rising and promis- ing young man of Grand Rapids. MICHIGAN TRADESMAN July 3, 1912 eT jee i ai ms) Michigan Board of Pharmacy. President—Ed. J. Rodgers, Port Huron. Secretary—John J. Campbell, Pigeon. Treasurer—W. E. Collins, Owosso. Other Members—Edwin T. Boden, Bay City; G. E. Faulkner, Delton. Michigan State Pharmaceutical Associa- tio n. President—E. W. Austin, Midland. First Vice-President—E. P. Varnum, Jonesville. Second Vice-President—C. P. Baker, Battle Creek. Third Vice-President—L. P. Lipp, Blissfield. Secretary—M. H. Goodale, Battle Creek. Treasurer—J. J. Wells, Athens. Executive Committee—E. J. Rodgers, Port Huron; L. A. Seltzer, Detroit; Ss. C. a Hillsdale and H. G. Spring, Union- ville. Michigan Retail Druggists’ Association. President—D. D. Alton, Fremont. First Vice-President—J. D. Gilleo, Pompeii. Second Vice-President—G. C. Layerer, Bay City. Secretary—R. W. Cochrane, Kalamazoo. Treasurer—W. C. Wheelock, Kalamazoo. Executive Committee—W. C. Kirsch- gessner, Grand Rapids; Grant Stevens, Detroit; R. A. Abbott, Muskegon; Geo. Davis, Hamilton; D. G. Look, Lowell; C. A. Bugbee, Traverse City. Next Meeting—Muskegon. Grand Rapids Drug Club. President—Wm. C. Kirchgessner. Vice-President—E. D. De La Mater. Secretary and Treasurer—Wm. H. Tibbs Executive Committee—Wm. Quigley, Chairman; Henry Riechel, Theron Forbes. A Small Town Plan. A druggist in a small town wanted to get some additional soda water business and found it could be done. There were seven druggists in this town, four of them being located “down town,” that is to say, in the business center. They all made very good soda water and did about the same amount of business. Our drug- gist began running poetical “reading notices” in the local daily. Here is one of his samples: If I am right in what I think, There are five reasons why men drink. Good soda, a friend, or being dry, Or lest you should be by and by, Or any other reason why. This, of course, is a paraphrase of an old rhyme with which nearly ey- erybody is familiar. He also used the following paraphrase of Cowley: Why Should every mortal drink but I? Why, man of morals, tell me why? Drink at Blank’s Soda Fountain. Now, life in a small town is not an exciting proposition, and these little items created a deal of favorable comment. The druggist got a book of quotations and evolved a few new ones every day, and some of them were very catchy. When his inven- tiveness began to flag, he offered prizes of soda tickets for the best lots of notices submitted. This served a double purpose; it got him his reading notices without mental effort on his part, and it got the people interested in his contests, and, incidentally, in his fountain. He was not stingy with his prizes of soda tickets, kept everybody in good humor, and attracted a lot of busi- ness. Some people object to giving prizes, but where is the harm in an enterprise like this? A contest of this kind is a boon to a small] town; it stirs up the people, gets them to reading good literature, starts a friendly emulation and makes busi- ness. You have to do something to get business, and these things create new business. If the other druggists get in line, everybody benefits. There iS no use piking along in the same old rut, waiting on what business floats up to your counter, and being content with that. You have to reach for business these days. Every man has his chance. Think up something suited to your commu- nity and try it. The fact that you are trying something will, of itself, help business. —__-2._ The Milk Shake. Fifteen years ago the milk shake was a general favorite, and some dis- pensers did a good business in this drink alone. Its popularity waned to some extent, and of late years it has not had the vogue that it once had. We must remember, however, that a thing may get so old as to become new again. Another generation has begun drinking soda water since the milk shake was in its glory, and there is no r€ason why they should be denied all knowledge of this drink. A New York druggist sold the milk shake last season under the name of the “Fluffy Ruffles,” and did a thriving business among the school girls of the smart set. He had a “smart” name and the drink was hailed as a smart drink. The “Fluffy Ruffles” consisted of half an ounce of choco- late syrup, half an ounce of coffee Syrup and seven ounces of milk, and retailed for 10 cents. This was an old combination Masquerading under a new name, but the combination was good, the name was catchy and ev- erybody was happy. We offer some other combinations in which the milk shake is being sold to-day: Floradora. Serve in an ordinary soda glass. Fill tumbler half full of shaved ice, add one ounce of vanilla syrup, one- half ounce strawberry syrup and fill tumbler nearly full of fresh milk. Shake thoroughly, strain and serve. Light Lunch. One ounce chocolate syrup, one- half ounce vanilla syrup, one egg. Add to these ingredients a quantity of shaved ice and fill glass nearly full of milk. Shake thoroughly, strain and serve. Top with grated nutmeg. Malted Milk Shake. One ounce vanilla syrup, one-half ounce coffee syrup, two teaspoonfuls malted milk. Add to dients the usual quantity of shaved ice, fill glass nearly full of fresh milk, shake thoroughly, strain and_ serve. Of course, practically any fountain syrup may be used as a base that will not curdle or affect the milk. Chocolate is a favorite here, as else- where, with coffee and vanilla not far behind. Acid syrups should not be used with milk. —_~+---__ Chipped Glassware. Because glasses represent a con- siderable part of the general fountain expense, there is a tendency to con- tinue to use a glass after the rim has become chipped. This is a good ex- ample of false economy. Insist that your dispensers be as careful as they can in handling glasses. Do not for- get, however, that they chip very easily and no man can avoid some breakage. The only wise thing todo is to discard a glass just as soon as you notice that it is chipped. The appearance of such a glass upon the counter is decidedly bad. It is also dangerous, for some one is likely to cut himself, not seriously perhaps, but sufficiently to cause one to think twice before going a second time to a fountain where he had such an ex- perience. Another dangerous thing about a chipped glass at a fountain is that your dispensers are liable to cut themselves when washing them, espe- cially when they are hustling and try- ” these ingre- ing to give good service. Don’t let them run any unnecessary chances. Have you ever noticed the expres- sion on a customer’s face who was turning a chipped glass around in the holder, trying to find a smooth edge to drink from? If you ever do, you will understand why this advice is given. It may cost something to discard chipped glasses; but it will cost more to keep them in service. It is not always necessary to throw them away—they can be used at home, where a knowledge of their condition will mean carefulness. If you do not care to use them, you, no doubt, will find some among your clerks who will be glad to. —_++-+___ Fruit Punch Syrup. To two pints of pineapple syrup add one pint of orange syrup, one pint of strawberry syrup and_ three ounces of lemon juice and mix thor- oughly. —_+~+-___ Nature consists not only in itself, objectively, but at least just as much in its subjective reflection from the person, spirit, age, looking at it, in the midst of it, and absorbing it— faithfully sends back the character- istic beliefs of the time or individ- ual—takes, and readily gives again, the physiognomy of any nation or literature—falls like a great elastic veil on a face, or like the molding plaster on a statue——Whitman. —_2 + >___ Most optimism can be traced to a good digestion, and most pessimism is the result of indigestion Hugh Black. Paris Green Labels PARIS GREEN | | | Slippery Elm Tea. Antidote. Lime Water in copious draughts, em- etics of Sulphate of Zinc. Give Flaxseed Tea, or who break bulk must label their packages according to law. We are prepared to furnish labels which meet the requirements of the law, as follows: 100 labels. 25 cents 200 labels, 40 cents 500 labels, 75 cents 1000 labels. $1.00 Labels sent postage prepaid where cash accompanies order. Orders can be sent through any jobbing house at the Grand Rapids market. A ee ee (a ee, The Paris Green season is at hand and those dealers Tradesman Company, Grand Rapids eh) July 3, 1912 MICHIGAN TRADESMAN 27 WHOLESALE DRUG PRICE CURRENT oo ae ae eee me Lycopodium ... 60@ 70 Salacin .......... . , Lard, extra -» 85@1 00 50 Mantiedia.” Saipiy gaa EE ewe to: =. Oecccccocc o 5 ae eee Ansee aw Aceticum /.00u™ io 8 go 3 ee bi a C : 50 Magnesia, Sulph, bbl. @ 1% Sapo, M ..... ++ 10@ 12 Linseed pure raw eam Benzoicum, Ger. 45@ 60 Cubebae .... .. 4 00@4 5 Pee te Fetes. Mannia S, F. .... 85 Sapo, W........ 15@ 95 Linseed. boiled 82 84@ 89 Pesce 0@ 15 Hrigeron ........2 35@2 50 POWIAN 6.6... , @ 58 Menthol sseeeee. 750@8 00 Seidlitz Mixture 20@ bs Neat’s-foot wstr 80@ 85 Carbolicum |. 1": 25@ 35 Evechthitos .....1 00@1 10 Prunus virg. @ 50 moe oNeO atone re eae a... 20@ 30 Turpentine, bbls. “aa ots st eeee se ne Gaultheria ......4 80@5 00 Zingiber ........ : @ 50 Morphia, Mal ....4 8005 02 Snuff, Maccaboy, serpentine, lene er - i leis vo. 54%@ 19 Geranium .... oz fb) i Moschus Canton @ 40 De Voes ....... @ 54 , d Oxalicum ....7! 4@ 15 Gossippil Sem gal 60@ 75 Tinctures Myristica No. 1 25@ 40 Snuff, S’h DeVo’s @ 64 Sieints ee a a o] 50@2 75 Aloes ............ 60 Nux Vomica po 15 -_@ 10 Soda, sexes eseee sae a a Phospuorium, dil. @ 15 Joowen 40@1 290 ‘Aloes & Myrrh.. . Parone a eae et Pot's Tart 25@ 30 Green, Paris ....14%@ 21 Sulphuricum eee oe a oo pare Anconitum Nap’sF 50 tana : 616 ha Gan 1%~@ 3 Gréen: Paniuealar tae 4a Werecnn 7 Gee as Eanes sssseee+ 2 00@2 10 Anconitum Nap’sR 8 Picis Liq NN % a ea G fesk ved 7%@ 10 . Mentha Piper 3 75@ 400 Arnica .......... epee aa Oo pecans tae Lead, white 7%@ 10 Agua oo he, ¢ Mentha Verid ...5 00@5 25 Asafoetida ...... Picin Lia pints.. @ 65 Spts, Cologne... @30@0 Ochre, yel Ber 1 2@ 5 Agua’ 20 deg. -.. 4%@ 8 Morrhuae, gal. ..110@1 25 Atrope Belladonna 60 Pil Hydrarg po 80 @ Spts. et ee S092 oe Putty, comm'l 2% 24@ 5 Carbonas ....1.. 13@ 15 Myricia seoesees 3 75@4 35 Auranti Cortex .. 50 Piper Alba po 35, @ 30 Spis. Myrcia Gf Hn deeds, Chloridum ...... 12@ 14 Olive 2.022007! - 250@3 25 Barosma ....... 90 piPe ieee 10@ 12 Spts. ViiRect %bbl @ & 14 2@ 5 Aniline Bee es oo ee *) Blumbi Acet .... 15@ 18 Spts, Vil R't 10 el @ Shaker Prep’d ..1 50@1 65 Black 0@2 00 Ricina ‘.....6, 98914 Benzoin Go... 60 Eulvis Ip’cut Opil 2 .25@2 50 Spts. Vi'l Rect 5 F401 30 Vermillion, Eng. 90@1 00 Som | SG 0 eee ce 50@12 @@ Cantharides ..... a @ ace wae ad S Vermillion Prime ae 1 00@1 50 aie eae 1502 00 Capsicum ....... 50 Ppyrenthrum, pv.. 20@ 30 Sulphur, Subl. .. 2%@ 6 Writes cua’ i. 4 1 fai -- 450@5 00 Cardamon ....... 7 Quassiae ....... 10@ 15 Tamarinds ie aa fe Whit’g Paris Am'r @ 1% : ; Quina, N. Y. ....21%4@31% Terebenth Venice aL : Baccae - sassafras ...... 90@1 00 Cardamon Co. .. 75 Quina, &. Ger. ..2016@31% Thebrromiac 55@ 60 Whit’g Paris Eng. an Cabebac ee be 75 Sinapis, ess.’ oz. on 59 Cassia Acutifol .. 60 Quina, S$ P & W21%@31% Vanilla Ext. 2.1.1 Oa a Whiting wists oC Shexyinie @ 6 Thos 50@ 60 Cassia Acutifol Co 50 --ubia Tinctorum 12@ 14 Zinci Sulph .... @ . a1 eee ODt. ... wht a Castor: 20.05. 2. : 2 75 : aaa - ,e¢obromas . Catechu ........, 50 ee 2 b0o2 3 caee gale se SUE ga Co. 6), 60 Terabin, Canad. 65@ 75 Potassium Columbia ........ 50 Polutan 7.8. 90@1 00 Bi-Carb ........ 1 18 Cubebae ee 50 Cortex Soe ee 50 Abies, Canadian 25 Carb ae 12@ 15 Ergot Sd welswiek o aie 50 Cassiag .) 0 06.2,. 25 Chlorate ee po. 12@ 16 Ferri Chloridum 50 Cinchona Flava .. 20 Cyanide a 30@ 40 Gentian ......... 50 Buonymus atro.. 40 jedide i a 65@2 75 Gentian Co. ..... 60 Myrica Cerifera 32 Potassa,Bitart pr 30@ 35 Guiaca........ eee 50 Prunus Virgini 30 Potass Nitras opt 7 12 Guiaca ammon ... 60 Quillaia, gr’d. ... 15 Dotass Nitras io 12 Hyoscyamus ...... 50 Sassafras, po 30 26 Prussiate ...... : 23@ 26 Togine 2... ...... 1 . iOS oe... sk 25 Sulphate po ..... 16@ 18 rey colorless 1 o Extractum Rete 22002, 50 Glycyrrhiza, Gla. 24@ 30 . | Radix . eo 50 Glycyrrhiza, po. 25@ 30 a Pe tattee 50 60 Nux Vomica ..... 50 Haematox ........ 11@ 12 ae te ee cess ane 6a 2 00 Haematox, Is .... 13@ 14 peo uUS& ....... . @ 25 Opil,camphorated 75 Haematox, %s ... 14@ 15 oe PO ........ 49 Opil, deodorizea 2 25 Haematox, 4s ... 16@ 17 Calamus ........ @ Quassia ......... 50 Gentiana po 15.. rh 15 Baatan 50 Ferru Soh pe 15 is@ B oe ee 50 Carbonate Precip. 15 ellebore, a, 2 ae ee = Citrate & Quina 1 80@2 00 Hydrastis, Canada @7 00 ie cebriiag ee 20 Citrate Soluble .. 63@ 75 Hydrastis, Can, po @6 Lp Birugontam | 60 Ferrocyanidum § oD Be Pe cores 2 a 00 Tolutan ......... 60 Solut. Chloride .. 15 tare, PO ....... ag 39 Valerian .7.....: 50 Sulphate, =) - 2 cn aie See teeee 00 0 Veratrum Veride 50 Pe ee 75 Maranta, 4s .... 30@ 35 Zingiber ......... Sulphate, pure .. 7 dela po 7691 o Miscellaneous Flora . Rhei, cut .......100@1 25 Aether, — Nit eG a Amica 22. 18@ 25 Rhei, pv ........ — 00 US So i Anthemis ...... 40@ 50 Sanguinari, po 18 28 Alumen, grd po 400 60 ee foe Oe eee OS Folla e pee @ 90 Antimoni et pot 40@ 50 Barosma ....... 175@1 85 Smilax, M. grd... @ 25 Antifebrin ...... @ 20 Cassia Acutifol, Smilax, offis H grd. @ 45 Antipyrin ....... @ 2 Tinnevelly .. 15@ 20 §nisciia ........ @ 90 Argenti’ Nitrasoz @ 55 Cassia Acutifol 25@ 30 Symplocarpus @ 30 Arsenicum ...... 1@ 12 Salvia, officinalis, - Waleriana ....... @ 25 Balm Gilead buds 40@ 50 Cos "sq 1) Bingiber a... 36@ 20 Bismuth, “SN 2 ‘es Our Home—Corner Oakes and Commerce Uva ursi ....... °@ 10 Gingiber 4 ....... %@ 48 Galeri Chior, 1s 8 Acacia, ist pkd. 40 Calcium Chlor, 4s @ 9 ae Se Gummi Semen eee Cilor, a é, - Ss, us, eos Secs, ond ae 6 38 Apion (Eravel’s) 6 30 Capsicl Pruc’s af ¢ x We solicit your orders for ee cnd psd. Bird, 1s 7 8 Capsici Fruc’s po Acacia, 3rd pkd, @ 30 , sssceee ine, No. 46 @3 50 : : oe ee oe ig, a caves 25@ 30 | Soda Fountain Supplies Crushed Fruits, Syrups, Etc. ee Carui po 20 12@ 15 Cassia Fructus . Aloe, Barb ..... + 22@ 25 u faceum 9.0.01. @ 35 ‘ fa 66 el eee le ee CE Also Tables, Chairs, Stools, Holders, Spoons, Glasses ee ee Cydonium ....... @100 Cera Alba ...... 50@ 55 : 4 1 oe 00@1 25 Dipterix Odorate 615 Cera “Flava jom 1s | and Utensils. Our stock is complete. ee tere 50 cS Foeniculum ..... @ 30 Crocus .......- uo - enzoinum ,..... ; a form ..... Poe Oe le CO OF eee 2591 45 Respectfully, ae ee Lini, grd. bbi. 6 © @ 8 Chioro’m Squibbs Galbanum ....... @1 00 ? ' i Me @ Geen. 20@. 25 : i ee eames Geen te Gl ene... 3750400 | Grand Rapids. HAZELTINE & PERKINS DRUG CO. Gauciacum po 45 ee Bie 6@ 8 Corks list, less 70% Kino ....po 45¢ [2 Sinapis Alba ..... 8@ 10 Greosotum ...... 45 BeOS eeeeussees | OG Sinapis Nigra ; 9@ 10 Creta.... bbl. 75 @ 2 Myrrh .... po 50 @ 4 Creta, prep. .... 6@ 8 Opium ......... | 207 00 Spiritu Creta, precip. .. 7@ 10 ao Ve ty einen WW 8 wee a0 Greta, Rubra... @ 10 Shellac ......... ae Frumenti od 25@1 50 Cudbear ........ @ 20 oth se ae deers Ob. 7." eae ce Cupri Sulph. ..." 6%@ 10 ° ae et vamp GO 8 1 esas Gece %@ 10 Herba Saccharum N E 1 90@2 - Emery, all Nos. .. 4 6 r In S O Absinthium ..... 5@ 30 Spt, Vini Galli ..1 eae os oe 4 oy 40@1 50 Eupatorium oz pk 30 Vini Alba ....... 1 Oe o Ergo ee . o7@ 40 Lobelia oz pk ... 35 Vini Oporto ..... 1 25@ ather Eaiph. coe an 3 Majorium oz pk.. 36 Le e case an Mentra Pip. oz rk 35 gp Fd : Ga! a shes tes Rue 02 pk ...... 30 Extra yellow sheeps 4 0s Pa gs Tenacetum ..V.. 30 wool carriage mae @ Gelatin, fk ce ese cn atagnenia ARE ON oy gg Sinarrats fall 8 Magnesia s’ wool Glue, brown ..... 11@ 13 Calcined,, Pat... b5@ 65 Oe ee oe @1 25 Glue, white ..... 15@ 25 Are manufactured by us and all sold on the Carbonate, K-M. 18@ 20 Hard, slate use ... @100 Glycerina ........ 22@ a oS ae une @400 Gunde... 500 80 same basis, irrespective of size, shape or Oleum carriage ...... , @4 00 Humulus ...... : ska i i ---- 8 00@8 25 Velvet extra sheeps Hydrarg Ammo’l @ : : ; ce Amygdalae Dulce. a 8 —= i ae 7 ae Gn oe a BM denomination. Free samples on applica Amygdalae Ama 8 00@8 45 Yellow Reef, for @1 40 Hodrare Ox Ru'm @1 40 : St 2 cae 2 15@2 20 slate use ...... Se het Ungue’m 60@ 75 tiga. ao. Enites : see 20 Syrups Fepdtarosrum as 88 Bergami A @ 50 Ichthyobolla, Am. 90@1 00 ; i Cajiputi ... ; 85@ 90 Acacia ..... ssc ccs y . ; ° i Mich. Cedar vs.) 1850, 90 Per dod ee.” @ 88 Indigo ....".-...' T5@1 00 TRADESMAN COMPANY, Grand Rapids, Ghenopadil ees 6 8007 00 bee @ 75 fodoform ........ 50@5 00 Cinnamoni .... 1 50g 60 Rhel ATOM -.-..- g as oe ng ae eee CENCBA weeereee eee oy aoe Citronella vs... 40@ BD Seulex One's... 50S 88 Liq Potass Arsinit 10@ 15 MICHIGAN TRADESMAN July 3, 1912 GROCERY PRICE CURRENT . These quotations are carefully corrected weekly. within six hours of Mailing, and are intended to be correct at time of going to press. liable to change at any time. and country merchants will have their orders filled at market prices at date of purchase. Prices, however. are ADVANCED Steel Cut Oats DECLINED Coffe D. D. Gasoline Index to Markets Dow 12 oz. ovals 2 doz. box 75 AXLE GREASE 1%). wood boxes, 4 doz. 1tb, tin boxes, 3 doz. 3161b. tin boxes, 2 doz. 18Ib. pails, per doz, 25Ib. pails, per doz, .. BAKED BEANS No. 1, per doz. No. 2, per doz. NAD AN Breakfast Food ecorereees evecere h Butter Color ........... BATH BRICK Canned Goods BREAKFAST FOODS oeeee 3 Bear Food, Pettijohns 1 Cracked Wheat, 24-2 2 Cream of Wheat, 36-2 Egg-O-See Wheat ... ee — Toasties, : bo 0,2 oo... Posts Toasties, Ree ee a ee No. 32 ......... bc eee Farimose, 24-2 ...... Grape Nuts .......... Grape Sugar Flakes . Sugar Corn Flakes .. Hardy Wheat Food .. Postma’s Dutch Cook. Saxon Wheat Food .. Krinkle Corn Flake . Malt Breakrast Food Cracked Wheat ber Farinaceous Goods Fishing Tackle ees Flour and Feed Maple Corn Flakes .. Minn. Wheat Cereal Ralston Wheat Food Saxon Wheat Food . Shred Wheat Biscuit Pillsbury’s Best Cer’l Post Tavern Special .. 19 09 09 AH G9 bo bm DY C8 CODD RD DODD nd Pelts ...... oe Quaker Brkfst Biscuit (e Victor Corn Flakes Washington Crisps Wheat Hearts Se Heme DODO pe pO Om Evapor’d Sugar Corn Beemer eee eer eene eee rerectiocseresce Whittier Special ..... Common Whisk ...... : Ss Solid Back, 8 in. Solid Back, 11 in. s Salad Dressing BUTTER COLOR Shoe Blacking ........ 9 ROPE eke ene cece ns ) CANNED GOODS Pewee ere e eee eeee Appl 3b. Standards ... Gallon .......:.. Peer ete oe 1 50@1 90 Standards gallons Clams Little Neck, 1th. Little Neck, 21, {IAT ERs 2 Clam Bouillon Burnham’s, % pt 2 25 Burnham’s, pts. ...... 3 75 Burnham’s qts. ....... 7 50 Corn Pair ooo. 5@ 0 GOOG) 1 00@1 10 BWANCY 6250.06 @1 30 French Peas Monbadon (Natural) per Gee. 55). 2 45 Gooseberries No, 2, Mair. 1 50 No. 2, Fancy ...... 2 35 Hominy standard 27... 85 Lobster ID. 2 50 tap. oe 4 25 mcnic Tallg 2.1: 2 75 Mackerel! Mustard, ith. ......... 1 80 Mustard, 2tp. ........) 2 80 Soused, 1%Ib. ......... 1 60 soused, 2ID. .......... 2 75 Tomato, 1th, ......... 1 50 Tomato, 2%. ........_. 2 80 Mushrooms Hotes 6s | @ 15 Buttons, Ys .... @, 14 Buttons, Is ..... @ 25 Oysters Cove, tip. 90@ Cove, 2%) = 25: 1 60@ Plums Plums. ...0: 0. 90@1 35 Pears in Syrup No. 3 cans, per doz. -.-1 50 Peas Marrowfat ...... @1 25 Early June ..... @1 25 Early June sifted 1 45@1 55 Peaches Bie: oo 90@1 25 No. 10 size can pie @3 25 Pineappie Grated ...... «-e-l 75@2 10 Sliced 0@2 60 Fair 80 Good ........; 90 Fancy ... 1 00 Gallon Scee sees 215 Raspberries Standard ....... Salmon Warrens, 1 tb. Tall ....2 30 Warrens, 1 tbh, Flat ....2 40 Red Alaska ..... 1 85@1 95 Pink Alaska ....1 40@1 50 Sardines Domestic, \%s ........ 3 00 Domestic, 4% Mus --3 00 ivomestic, % Mus. @i7 Kreneh, Ya ...0. 3. 7@14 french, 445 ..... | 18@23 Shrimps Dunbar, Ist, doz. ..... 1 20 Dunbar, 1%s, doz. ....2 25 Succotash Pair ooo... 90 eee akc: 1 20 Maney ...:0.25). 1 25@1 4@ Strawberries Standard ........ : 95 Famey 43.05.2255. . 2 25 Tomatoes Good |... 66.06 5e 8, 1 35 Beney -: 654... 1 50 No. 10 Roe sea cs 4 00 CARBON OILS Barrels Perfection ....... @11 Db. S. Gasoline... @16% Gas Machie ..... @24 Deodor’d Nap’a @14% Cylinder ....... 29 @344e Mingine ......... 16 @22 Black, winter .. 8 @10 CATSUP Snider’s pints ........ 2 35 Sinder’s % pints ..... 1 35 CHEESE AGMOS .......... @15% Bloomingdale @16% Carson City @16% Hopkins ..>......; @16% Riverside ........ @16 Warner ...:.... @16% Brick 2... 22... @16% Teiden ........ 0. @15 Limburger ...... @18 Pineapple ..... 40 @60 Sap Sago ....... @22 Swiss, domestic @13 3 4 5 CHEWING GUM Adams Pepsin ........ §& American Flag Spruce 6&5 Beaman’s Pepsin ..... 55 Best Pepsin ...... toss OD aslack Javk: ...... 22. 55 Largest Gum (white) 55 ©. K. Pepsin ......... 65 Red Robin .......... os OD Sen Sen poo pesiccie sn (DO Sen Sen Breath Perf. 1 00 Spearmint .. Spearmint, jars 5 bxs 2 75 moeaten 23... .. - 65 MO cdiesesicacee ec. c 55 CHICORY Bulk ..... sinteinld bos ceca 5 Red. ..... pies oe cece oe. 7 SUARIO ooo ee 5 Franck’s ef pcheners. 2... 2.3.3.0. 6 Red Standards ........ 1 60 WMS eek: CHOCOLATE ‘Walter Baker & Co. German’s Sweet ...... 22 Premium ....2..0¢.... 30 Caracas .........: ccs se 28 Walter M. Lowney Co, Premium, \s ........ 29 Preinium, %s ......... 29 IDER, SWEET *“Morgan’s”’ Regular barrel 50 gal 10 00 Trade barrel, 28 gals 5 50 % Trade barrel, 14 gal 3 50 Boiled, per gal. ...... - 60 Hard, per gal. ........ CLOTHES LINE per doz. . 40 Twisted Cotton 95 No “No. 50 Twisted Cotton 1 30 No. 60 Twisted Cotton 1 70 No. 80 Twisted Cotton 2 00 No. 50 Braided Cotton 1 00 No. 60 Braided Cotton 1 25 No. 60 Braided Cotton 1 85 No, 80 Braided Cotton 2 25 No. 50 Sash Cord ..... 1 75 No. 60 Sash Cord ...... 2 00 No. 60 Jute .......55:. 80 No. 72 dite .2.0 20.0: 1 00 No. 60 Sisal . 200.2232... 85 Galvanized Wire No. 20, each 100ft. long 1 90 No, 19, each 100ft. long 2 10 COCOA BAKOrS ook, 36 Cleveland |. ....2....:. 41 Colonial, %s ... -. 85 Colonial, %s 33 DPS 7. oc. a ee 42 Huyler ....... 36 Lowney, %s .. 32 Lowney, \s 32 Lowney, %s ..... os oO Lowney, 5 tb. cans .. 30 Van Houten, %s ...... 12 Van Houten, \%s ...... 20 Van Houten, %s ...... 40 Van Houten, Is ....... 72 WORD 2. eek el 33 Wyalber, 46m... 3 os oe. ; 238 Wilber; 448) .....:5.:.... 32 COCOANUT Dunham’s per tb. 168, BID, CASG ........ 30 4s, 5ID. case ...... 2 29 4s, 15tb, case ...... 29 Ys, 15tb. case ...... 28 As, 163. case ....... 27 4%s & Ys, 15tb. case 28 Scalloped Gems ..... 10 ¥%s & Ws pails ...... 15 Bulk, pails ......... 14 Bulk, barrels ..... soso COFFEES, ROASTED Rio - Common .....-. eee BAe oe eco g ee - 19% enOle oie eG 20 PAMCY ioe oo cass ss 21 POCADEITY 5. sc cuses ss 23 Santos . Common ......... 55. ONE og scsi Seow 20% Choice ..... Bees cess 21 Meaney fo ee ee 23 Peaperry (3... sece s 23 Maracaibo EE ey es a ee 24 (Choice oo es. 25 Mexican Choice 22.55.52... 25 HAnNCY ...:45-3.-s.-< 26 Guatemala Meir cose cee. 25 MIAMCY. . 336.5055 - ssa. 28 Mandling -...... 0.25 1@35 Aku 30@32 Mocha Short ean -.......- oe L Bean soos 5 at. O; Gi. 3s, 26@28 Bogota Ale ees e Maney 225.50. -4...--. cE anee Market, Steady Spot Market, Strong Package _ New York Basis Arbuckle 23 TABS Colo hack caer ao McLaughlin’s XXXX McLaughlin’s XXXX sold to retailers cxiy, Mail all orders direct to W. F. McLaughlin & Co., Chica- go. Extract Holland, % gro boxes 95 Felix, % gross ....... 115 Hummel’s foil, % gro. 85 Hummel’s tin, % gro. 1 43 CONFECTIONS Stick Candy Pails Standard stecersecees, 8 Standard H H ....... 8% Standard Twist oe ecsees Boston Cream .. Jumbo, 32 tb, Extra H H : Big stick, 30 I. case 9 Mixed Cand Grocers (ees: as 4 ROO 7% Speeiag oo. 10 Conserve .....,.. 1.17, 8% Royal 8 Ribbon oo 14 Broken fe 8% Cut Woat .2 0. 9% PU aca. 8% Kindergarten ..... 7” 11 French Cream .. 7!!! 10 Hand Made Creamb ..17 Premio Cream mixed 14 Paris Cream Bon Bons 11 Fancy—in Pails Gypsy Hearts ... eerens Coco Bon Bons ...)""’ 14 Fudge Squares ....°"" 14 Peanut Squares |...1 °° 17 Sugared Peanuts ... |: | 13 Salted Peanuts ....°°"" 12 Starlight Kisses a - 18 Lozenges, Plain 11 Champion Chocolate ..12 Eclipse Chocolates secede Eureka Chocolates .,..16 Champion Gum Drops 1¢ Anise Squares ...., senda Lemon Sours .......__. 11 imperiais ..5..... 1.) 12 Ital, Cream Bon Bons 13 Golden Waffes ..... 14 Red Rose Gum Drops 1¢@ Auto Kisses ........... 14 Cofty Totty 20205 1 14 Molasses Mint Kisses 12 Fancy—in 5tb. Boxes Old Fashioned Molas- Ses Kisses 10th. bx. 1 30 Orange Jellies ...... 60 Lemon Sours ....... Old Fashioned Hore- hound drops ....... 65 Peppermint Drops .. 70 oes Choc Drops 65 Dark, No. 12 ...... 1 10 Bitter Sweets, as’td 1 25 Brilliant Gums, Crys. ‘60 A. A, Licorice Drops 1 06 Lozenges, printed ... 65 Lozenges, plain .... 60 dinperiais 5.......5:. ¢§ Mottoes ........... ee. 65 Cream Bar .......... 60 G, M. Peanut Bar .. 60 Hand Made Crms 80@90 Cream Wafers ...... 65 String Rock ......... 70 Wintergreen Berries 60 Pop Corn Cracker Jack ....... 3 25 Giggles, 5c pkg. cs. 3 50 Fan Corn, 50’s ...... 1 65 Azulikit 100s ..... «--8 25 Oh My 100s ......... 50 3 Cough Drops Putnam Menthal oe Smith Bros. ......... 1 25 NUTS—Whole Almonds, Tarragona 18 Almonds, Drake .... 15 Almonds, California soft shel] ........ Soa Brazing... @13 Filberts ...... -..-.12@18 Cal. No. 1 2.3.2.3... Walnuts, sft shell @17 Walnuts, Marbot .. @15 Table nuts, fancy @13 Pecans, medium .... 138 Pecans, ex. large ... 14 Pecans, jumbos .... 16 Hickory Nuts, per bu. Ohio, new .........2 00 Cocoanuts ....:...... Chestnuts, New York State, per bu. ..... Shelled Spanish Peanuts 6%@ 7 Pecan Halves .... 62 Walnut Halves . @33 Filbert Meats ..... @30 Alicante Almonds @40 Jordan Almonds .. @47 Peanuts Fancy H P Suns 6@ 6% Roasted ......... 7@ 7% Bee w eer cceene CRACKED WHEAT MU ieee oe cess 3% 24 2ib: PKeS, 2.06... 2 50 CRACKERS National Biscuit Company Brands Butter N, B. C. Sa. bbl. 7 bx. 6% Seymour, Rd. bbl. 7 bx. 614 Soda N: B. ©. boxes 2.2.55. : 614 Premium ......:.5..... 7% Relpete 2.6 ns 8% Saratoga Flakes ...... 13 Zephyrette ...... cee e oe 13 yster N. B. C. Picnic boxes 6% Gem, boxes ........ .-- 6% Shel: ....... 3. eee ceuee oo Sweet Goods Animals ec ecececcessee 10 Atlantics .......... ose a Atlantic, Assorted see. Ae Avena Fruit Cakes | 7.12 Bonnie Doon Cookies 10 Sos i in cooseecckl onnie ortbread .., Sebi a rittle Fingers ....._ ne Bumble Bee Raineisige sie is Cartwheels Assorted . Ocolate Drops ....,_/ Chocolate Drp Centers 16 Choc. Honey Fingers 16 Circle Honey Cookies 12 Crackngis 20. 16 Cocoanut Taffy Bar ..19 Cocoanut Drops ..... pia Cocoanut Macaroons - -18 Ce ee Fingers 12 ocoanu on. Jumb’ Coffee Cakes | ate oe Coffee Cakes, Iced ; +-12 Crumpets Diana Marshimalicyy """2° Cakes ...... ‘seeeeeee LG Dinner Biscuit poo ia Dixie Sugar Cookies ., 9 Domestic Cakes gy Family Cookies .....7" Fig Cake Assorted . 3" Florabel Cakes’ 711177722 Fluted Frosted Creams ....._" 84 Frosted Ginger Cookie 81 es eG. 1 Gala Sugar Cakes ...., 3 Ginger Gems 8h Graham Crackers a . Ginger Snaps N, B. Cc - Round 8 Hippodrome : Bar’ ie 4 al : 10 Honey Cake, N. B.C 12 Honey Jumbles, Iced ..12 Honey es, Plain.. 12 Sees see ec: 2 Household Cookies oes Household Cookies, Iced 9 Eventide Fingers. : : : : 116 Fig Newtons ; 24 Cocoanut Rar --10 Fruit Lunch, Iced 8h Ginger Gems, Teed 117° Ginger Snaps Family , Cc Ginger Snaps N. ‘'B. ‘Cc! Square 8% Honey Fingers As. Ice 12 Honey Flake ..- % Imperial 8% fonnle 1 ae Jubilee Mixed ....._"° 10 Kream Klips cece ce. oe Leap Year Jumbles ..18 Lemon Biscuit Square 8% 16 Lemon Thing _...0 0°: Lemon Wafers .....°"' 16 Demona. 3003 8 - 8% Mace Cakes ......./77° 8% Mandalay ........) 11° 10 Mary Ann 030 or % Marshmallow Coffee Cake ce 2% Marshmallow Walnuts 16% Medley Pretzels ....... 10 Molasses Cakes ...__ ! Molasses Cakes, Iced 2 Molasses Fruit Cookies eed 0 ees seis 6 11 Molasses Sandwich ... -12 Mottled Square ...___: 10 Oatmeal Crackers .... 8 Orange Gems ......... 8% Orange Sponge Layer Cakes .... pole ees G 8 Penny Assorted ...... 84 Peanut Gems ....... |" 9 Picnic Mixed 220); 11% Pineapple Wafers |__|! 16 Pretzels, Hand Made .. 9 Pretzelettes, Hand Md. 9 Pretzelettes, Mac. Md. 8 Raisin Cookies ......., 10 Raisin Gems ........_. 11 Raspberry Cakes ..___ 12 Revere, Assorted ,.... 14 Rittenhouse Fruit Biscuit Bess see & stoie oD Rosy Dawn Mixed ..... 10 Royal Lunch Royal Toast BURG ee 8 Shortbread Squares ..20 Spiced Currant Cakes 10 Spiced Ginger Cakes .. 9 Spiced Ginger Cks Icd 10 Sugar Fingers ........ 12 Sugar. Cakes... 8% Sugar Crimp: ......._. - 8% Sugar Squares, large or ‘small 22. scceey Sultana Fruit Biscuit 16 Sunnyside Jumbles ....10 Superba ..... meee cesses 8% Sponge Lady Fingers 25 Triumph Cakes .......16 Vanilla Wafers .......16 Wafer Jumbles cans ..18 Waverly In-er Seal Goods per doz. Albert Biscuit ......... 1 00 Animals .....55.,......1 600 Arrowroot Biscuit a Baronet Biscuit ...... Bremmer’s Butter "Wafers .:....<. Cameo Biscuit ....... Cheese Sandwich ..... 1 Chocolate Wafers .....1 00 Cocoanut Dainties ....1 00 Dinner Biscuits wok Faust Oyster Fig Newton ...... Five O’clock Tea Frotana Fruit Cake 00 Ginger Snaps, N, B.C. 1 00 eee rece eens nid July 3 MI CHIGAN TR AD ES MA N 29 Grah 6 am Lem on Ships on od Maps 2: : 7 Oval Salt packer 8X Oysterett Bleent scot 00 Ne. 1, fatten ‘ Premium. eet 1 00 No. 2, oes i Ines 8 Pratiletten ia. 199 No, ee 5 Sal 0a Hd. Ma -, 50 0. 5 feet ses... Barats coukata Ma! ‘1 00 No. 6, 1g eet 3 Sage . HER Social te iscult -...... io a vis feet sss... 10 Hops 1. ..--. site eal kes 2000004 u No. 3) - fect ees 11 yo tenes : “a ‘ 9 Fru eee . 9 eet reese 12 Ti wectettees 5 Crack it B ve 50 1B feet oo... 15 eaVES sees 15 Ham Smo Ss. 8. Geacken Biscuit "1 $0 et i, 1 ee poles _ = s, 12 ked Mea ° k B 1 Sm ee 8 ee a ms, th. a Sue tin 10 00 Medit pi Li ee Green Ga PE . Hams, a no rs 10 ase Ee i 00 Tas ce nes Green, He. ee LTS ent 18 7 prc y oun ne V eda njer eee gare Lured, Aa as H ned | av. % 1G tb Ww Water Tainen “Biscuit lle 20 Sulisk Ne oe wsets ae oug i a. 11 ae Thin Bi sire Bape ne 34 Calfskin, g ee 9% salifornia eef aig 100 IDS. vee eseeeeees 7, G Biscuit” cy eae id es Salfski NO, Beaty: 12 Pienie Be beets 12 le ee 9 “~wieback inger iscuit --1 00 Baeey Ee Calfskin, Bae 4 Rolled ae 20 @ Oh Gaeta. 5 7 T sa otnet ie ne Snaps ..1 00 00, 18 as a au. ifekin: cca. No. 113 oe pene ns 10% @ @20% 40 eee 1 = ‘ OBACcO a rnu ‘acka eas <5 r do . 55 , cu : 5 ee EES Pz ced s ms ¥, 0 ne eeeteeeeiees lot Fi ~ Shoe m’s A age se FLO per d z. 60 red o. 1 Vp 3aco Ham .. 08 - 15 2 8 os 92 nec a olate edaeial Good 1 00 UR A oz. 8 Old No. 2 14 mi: a @221 Ae et 4 65 uals 46 6 ut eric To s 8 w ND . 80 L Wo Pel ae @23% Bete eeeeceseees 2 ° 6, 1 wees G an oe Gr Int F vam ol . ts SS eit 10 Bu 60 ane autter C Beauty as Le Lambe eee) 10m ce i. Anise a ee +e ‘am rack a u ill G a 10G 30 Liver os ovsseee. are sin D oe en eeases. -- 3 8 Sod ily ers, NBC 2 S rity P: ing rain ey Tallow 0@ 2 P ver ges Cara y, Smyrna an P. h éca 4 sr eee bo. Bunbure ‘atent 2 & No.2 ___ Tallow 1@ 25 Veal ort ves iia 8 ae ree ee biasing yas oS in Spee! ekers. NEG 50 nae g 00 a. a Tongue oe @ 9% Hemp sat Maighnn Ee a aa as . a a ee oe meee Se peeves . Russiar - a , ae hs ea Cs au . Wierd “aaa . 20 ee Weol @ 4 cheese tees il Mustar aoa cosnecs — Pepe tiny 7 ok 5 76 Minaret se ae Rye. or : 3 60 ashed, “fine Boneless ae 4 ad ° Ind oeeeeeeees a. = pe aT oe Nabisco Vaters ae: oe oon wheat a 4 60 a one e @ 20 ump, | new eles e es - ack a oe 5 pe h co, 1 ne 1 a 80 r do E So 1: F SH Le 16 io Ti t, 8 Oz. --5 40 Se gl qc me a me so ee ae Sia fo : rb er 100 & Laat g es we teeee % bbls.,40 Tt ix eo NG 8 pay 7 N etto Pe 3 9 Grab Oar 0. 5tb. 9 2 bb ca. by’ oe aoe 3 jibw ue ae 8 oan Bias a ena be ae ae ee same fe 8 ae jolde feng ttt 5 ee oo 1 9 row ae etoske a 4 HMO ean io n M Alen 40 pai per oz. ee 190 S$ n FP sh 2 Petoskey’ Chet, 7a 0 i. Gnabien : 1 y1ted 4 ee - a y, 2 per pall. - a se Bois 1: ie 2 a pape Ae Peach a pe 0 - Barr M ers 1 Se 2 7 Dt. 3 G ».1 05 : S. . aa be blad age a4 6 e t 4 0 tees 10 2 in LA 5 Ho a na ae fee dder Re ell, Fes 40! 20 maa oor ee io ee eee ees 6 gar Ta be an Sete 4% quare Cans. Ss. 3. Vv. igt’s ae Co. per appe per OZ. ie H i 16 Box n jaca 35 Swe ng, foil aie! 5 76 Fa Cc ; : oizt’ Cr : da di do 15 og: Cc ‘ 0 es so rs g et L pr ware (Cans -..+.-- 2 Voisve Crescent viens 5 oe z. 16 a asings te a eo — as Gace Sula,” Ay as 72 creas Howes 36 Voigt's Hygienic oa 7 oe : Beet, rounds," set ’ English “1! abi Cubs “canister 5 76 ae . ie ae - bot Le age ES ees dl get ...... gee 51, Ss et a ee 9 RUi a OW war, » 80 tles INE p,pe fe, act... 5 ac 2 we Cuba, fa! 16 Evapor’ Apple FES ee Seema 6 1 & 40 , per d Un : a ie 16 Allspic Wine cee 4% plabaie Gus 1 (a oe 5 76 Ev ed, s er i 6 iP MI OZ. s colo e 6 Alls e, Ss S et a, ae apor’ed, Choice . io ane ggins Milli 20 er oa seit 3 00 eae Dai red Butt Paee ¢ Benn Jammaiea a Cube, ip oz. tin 4 se ancy ulk 9 Gold ‘op Fl Flou ng C ee + untry ry . erine Ce ea F. rge G a 5 eet urle tb. 4 1 e 0 r 0. sees Rolls Ss an a “+ w B y f 80 oo pig. 10% Golden shea! iii" 500 F oe a 2 85 es - ois Cassia, “Canton oy: ul Sweet Burley, 5 be 2% See e ur... 4 ‘an ew S Cc ed 8 inger pk ee 7 Swe fi 2 : 6 Co c i 14@1 Q Word st Flour 5 a choles ee eerie oe hoe a Ginger, African doz ceed Sweet Mist’ W% 4 ib. ‘a rsican itron 5 prised - Grocer 5 90 ore eeeee Kettle Itoast beet a tb. 222 50 Mixed eo one Tegra ; oa 5 7 eu eaae a : a Cc seteeteseeeeees +. 42 ott eef,. Tb Laced So fi _N ng to Ti er be oz. +. 11 44 serene cS cok... 7 Se a ee ee 4 alter aoe MANE ose ‘oes’ 96, ie 10 tmp 3, hs DkE. : a. oe pe Deviled Ham, is ..) gg) Rute ats Uncle Da yea i alk e: . g W ..5 60 4 M extr 0 evile Ham So: 45 utm gs, 75 a cle D ng ae 6 0 : ae 12 9 Go Ro hea ‘4 WD. UST 2 Po d Ham, er ta Eocaee oa 0 an tn 0 a ame a oe yaad H y Bake t. 6 Ib. ling ec eet a ae 90 Soe + 08-11 a iel, 1 pis on 35 Muirs—Fancy beg ceri pee ond . Ox ed Posen ts a an Bopper pn G2 a i Na PI Za o8 e n¢: ney, Ib. a 2 ily. ulk, oO wove Me ee e bone ite bene. Apgle. 16 ug y» hosia 25 Yb. p 10 in ees 5 75 Bulk, 1 gal. mS VES 6 Fan Sea |.) 45 ps ge cate ae 14 yah 10 Tt 16 oz. ae , 25 Ib 11 Cer 8 5 75 Bulk, 2 gal. cegs 10 toa a RICE 90 Al Pure ayenne 1.11128 & oe oe nee °°" Orange Pew des Geresoia, tis es = — Seite gal. oe ope Os Japan Style... 33 Brov Hand Pick . s per 6 a 4 00 ndotte, amme n box. oss, 1 tbs. to r Twi 24 58 ™ Holl Picked. ..- Bolte re a oar te = -+e1 90 160 % 228 48 1b M 2 6Ibs. 6% Hors W., a 6 Ib, 58 land d.. a eae ° Meal 40 5 f barr esse Gr SA aS, 3 00 16 3th. nackaaes fo. oe Hon S Sho 0% & Tb. 36 + oak Silas en Granula’ alt barrela --++++-++ 8 Granulated, SODA goo 22,c™ eee 4 Jolly” Dip "Iwic tb. 36 ¢ . pac rina 2 op mulated | ae a sis hope a ze Granulated, bbls. 50tb. : packages ces 5 - Tar, “awit, tb. 36 os xi vig are’ White Wheat -o-4 60 Half bari oS. 25 lated, j00 ibs, 80 eee «<--- 4% Kentucky & li ‘.. ‘5 ‘ac nal Bee fo 5 a, gs... re 6 yst Na i:.. g “contain celts oo ces Te oe woo 3 Sommer, 8 i 2 Hare syRuPS i, Ren ‘wise, tm i co er oc ee B Ss apse 60 . G aie fh rn or pe . Ib. 3 oo container Mioniaan Oats 1 06 Half ba weet Small 28 toe ae nee Blue barrel. Nobby Dip, 20 ‘oa. 45 Pea: roll 85 an ots ga Eh eras tb Backs oo s---. 24 lu arrels sree. a. Sp ae 8 ri, Ho s 4 ca +. lion s eee 28 i. aaoks o 58 e K “Wo 3 27 tesree un 12 6 2 Ma 100 — 75 rlots ce eel a 4 50 Ib sacks ks 2 25 Blue I aro No. ae 3 arr Roll 5 [Maccaroni pect Carlot . a ae = 00 gee 109 10 Blue Karo, ag 1 0 tees 20 bh. 6&3 32 Im: estic and ee: Les Ss ern 59 May, N ae 3 25 56 Ib ue Ce 40 Red aro. No. 2% ‘a 64 Pe erson’ ga 58 ported, 10 Ib. Verm 00 s than ‘ca Clay 0. 216, ES 5 28 Ib. dai a Red Karo, No. 10 .. 93 P achey, oat ene 34 F ” 25 Ib box icelli n ine Nie oa ee Cob 2 By, per tb. oo fa w _.20 Re eaca No. 6 2 2 oe oa 6-12 t Van as 28 j * pox .. oe eee ful box iry drill eee 0, No ae .4 ipe tout © aft | Chester" = acs x .-2 ie canoe Hay saee Ay es ae I count bs ee a in drill = 40 ed ana. No. 2% eee 4 84 Piper Heldsick, ze Ib. a pire cae ey than on 0. 9 Uke ce 90 s ar R o F to. 1 Le 93 xR 0, 3 sick &T 45 \ ae sees Ne a ee G CA acks ock co at ae setae tak pe 1b. , es aa oO rlots ee 20 No. 15 eamb RD G see Gooa ".. ec 112 2 Red ut, le» D r do 69 G toes 0 . 00 Oo. , Ri oO Ss ran oe . : an 08 1 er Z.. Geen, oe 8 Ree Feed 2200 No 312 Hover Be ee Granulated, "Fine ae 24 ee sant we Scrapple,’ 2. Sa - re Green, Soot, bu bu Crack oS Ne en 7s P Wie os 2a vette a Spear. Gobble 22, BD. 38 ' ati) ee Coarse. oe cee No. 632. if, satin fin, +a ie SALT FISH 1 00 Halford LE sauce’ 25 pone Head, 12 0 oa 33 i a -3 00 e Nee bigs ee ‘eed 3 . 632, eae fin. 2 5 S$ rge. Co ISH ford. arge UCES Spear Head. 12 oz Ze a ee — 4% OE ee = urn’t whist oo oe ; mall... Sa. D Head, 14% oz. ; . tana ed pavvies wiigeg 2 Polo = 8 ih dB oar ye on ft an, hore paces 6 oon pts JARS, : so. SH 5 ollock paeeorieg o 8 guna EA «ee 20 tandar 12° & & 28 tt a y F ees po 6 eget a per gro doey Oe oe Heat 3 140108 sundried” tapan wan tara Navy, a. 28 Peas’ inn lo : Mason, % g per g aA B IslO 4 00 rips Halibut @ 4 gy Sund ed, edium Tow Pen aie 7%, 43 Min 1, 36 Tb. . S- ue Ops, & To.7 35 ce eee ork as oe eee CY 1 130@33 ankee Gi 14 o: 2 th. 4 ute, oh ie cks .. 6 ‘Ox’ GELA ro, 1 ut Clea 20 0 Y.M aes 15 Bask -fire Icy |. ---36G 33 a a 31 6 a a6 Cc A 1 T 40 B a ear 0@2 Y. Ww nd oe Ni et- d, ium @40 ~ 6, 1 see pk, see Ox’ di IN Brisk us 18 10 M. h. He 16 ib fir choi 5 2& 30 FI gs. Jc K Ss, 1 OZ. E et, dee 50@ 0 Y hoo rrin S a. ed 9ice 7 30 All 2 % SHIN ee 25 nox’ do larg Gas " 0 ‘MM. wh. ps, b 9 (ony , fan 354 ‘ Red, Ser 4 32 J Pee 1 in G TA 3% Ne a toe ebieic @. Bie a an i , x wh. hoop, bls. 1 Sittings ++. cy 4 @31 Bag a a ap e CK N ox’s arkl all 41 76 Rei _ we h , %bb 1 50 tings ees seeeee. 0@4 Ba nio eo 1% to 2 i tees LE els Spa. ing cot ae oo wh oop 1. 6 Be rteneeens 30 a. Cl g Pi ns ae to ce K on’s rkling, doz. 00 i 3 00 Q kegs hoop - kegs eee @32 tia 5 crap .... 5 eee ae Sulord Me ae 4 at oo os ci Sb oyune aa Weis ae ty 2 ig aaa ee 9 Plymouth’ me doz 50 Ss eats ueen, Bgl 12 Moy ne, pe ium : " Hae Th p, 2 saaiss 88 sven 11 iymouth Rock, a Bue a 1 > 1G Eile. os io 00 Pin Oe fue vee oa ought, 2 a teeeaee vie h Rock, Pics 75 con n tie ard ae a 5 25 Diener holce «+. = M nest mb scr 2 oz. 30 eoce Ss po re . T sees 2 ngs . mm aa ° ai Se cr: Z. ‘Smee GRAIN Plain | 90 PG pe ices, -11e ae ag 60 Pingsuey, a Mail Pouch, 4 os moskeag =. —— 50 Ib tubs nave @i0 No. Ch Yo fe $3 Pol Times, 5d 0% Be 1 55 Dehea seco iD me gate ee ff eae, —* : ‘s0@58 Red 1 tent, € pO a¢ wee 0 Ib pails eae a Me M a ae. yaor 55 ©4Red ie oo ae [6 Tb. Lo aaa oe a a ackerel For ete Sera Man’ Se Ny gro HE Ib. oo ce % Me ay Waercon olong 4 “n = pple Scrap ‘be’ : oe an ne SS 8 eee oot oe g 0@ re Bhoty 5 p 5 57 aan BS" eh Formosa, medi 2 Hatta ii . O. % Pe ee 7 a um DO an Yir i. iy aaaa ce 1 No 1, a enn i 00 M Engl choic ; @ceo Fe Hand tanta 48 No. 1, 40 Psa Tab ‘ 85 Medium... e Pee 28 a hg dle Se p2o 5 76 Co “15 h ° Br fac é nlo Scere rp } Zo 410 te. 000. er" 0 Cholee «+s... onntaet ” n’ Workima Pgh 16 ood Oe ce n coool Soe Oe ae “ A , 21 4 90 (105 Fancy” Se All teat, 2 a ee ney .. oice -40@60 BE, 7 | in ont ee on spina sean oS aceae cani ie : IITAB@BO Bagdad, ee 0 B dger, “Toc t ss .12 00 adger = ine 62 24 00 ' te 52 seseeee 5 04 , Ll 84 30 MICHIGAN TRADESMAN July 3, 1912 Special Price Current emer, be |. 3... 5 Banner. & 07. ........ 1 menner, 16 07. .......: 3 Belwood Mixture, 10c Big Chief, 2% oz. .. 6 Big Chief 16 oz. ...... Bull Durham, 5c .... 5 Bull Durham, 10c ....10 Bull Durham, l5c ....18 Bull Durham, 8 oz. Bull Durham, 16 oz. ..6 Buck Horn, 6c ...... 5 Buck Horn, 1l0c ...... 11 5 Briar Pipe, 5c ....... 6 Briar Pipe, 10c ...... 12 Black Swan, 5c ...... 5 Black Swan, 14 oz. .. 3 Bob White, 5c ...... Brotherhood, 5c ...... 5 Brotherhood, 10c ....11 Brotherhood, 16 oz. Carnival, 5c Carnival, 34% ov. ..... Carnival, 16 oz. Cigar Clip’g Johnson Cigar Clip’g, Seymour Identity, 8 & 16 oz... Darby Cigar Cuttings 4 5 Continental Cubes, 10c Corn Cake, 14 oz, .... 2 Com Cake, 7 oz. .... 1 Cor (Cake, be ...... 5 Cream, 50c pails .... 4 Cuban Star, ic foil .. 5 Cuban Star, 16 oz pails 3 ning, 1c ........... 10 Dilla Best, 13, oz. Dills Best, 3% oz. .... Dills Best, 16 oz. Dixie Kid, 12, foil .... Duke’s Mix, ic aa Duke's Mix, 10c ..... 11 Duke’s Cameo, 1% oz. Drummond, ic ....... 5 em FA 2 oz. ........ 4 mF A. 7 OZ. .....:.. 11 Eashion; bc ........- 6 Fashion, 16 oz. ...... Hive ros,, 5C .......- 5 Hive @ros., 10c ...... 10 Five cent cut Plug .. fe Oo 8 i0c 2... 2... 11 Four Roses, 10c ...... Full Dress, 13, oz Gilad Wand, bc ...... 1 Gold Block, 1% oz Gold Block, 10c ..... 11 Gold Star, 16 oz. .... Gail & Ax Navy, 5c 5 fonomier, 5c .......-.. 4 Growier, 10c ......... 2 rowler, 20c ........ 2 [Same OC... kek 1 ent, 16 OZ. .....--.. Hand Made, 2% oz. 2 Harel Nit, bc ........ 5 Honey Dew, 1% oz, .. Honey Dew, 10c ...... 41. Hunting, 1%3 & 3% oz. : Oe 1 Oe i aca es 6 i xX i, in palis ...... gust Suits, 6c ...... 6 Just Suits, 10c ...... 11 Kiln Dried, 25c ...... 2 King Bird, 7 oz. ....25 King Bird, 3 oz. ...... 11 King Bird, 144 oz. .... 5 LO 1 FRR, GC .....-2. 3 ) Little Giant, 1 th, .... Lucky Strike, 14% oz. Lucky Strike, 1% oz. | Le ede, 3.07, 2: ... 10 Le Redo, 8 & 16 oz... Myrtle Navy, 10c ....11 Mytrle Navy, ic .... 5 Maryland Club, 5c .. Mayflower, 5c ........ 57 Mayflower, 10c ...... Mayflower, 20c ...... 1 Nigger Hair, be ..... 5 Nigger Hair, 10c ....10 Nigger Head, 5c ..... 4 Nigger Head, 10c .... 9 Noon Hour, 5c ...... 1 Old Colony, 1-12 gro. 11 id. Mill, bc .......... 5 Old English Curve 11402 Ol4 Crop, 6c ......... 5 OlG Crop, 25c ....... P. S., 8 0oz., 30 Ib. cs. P. S., 3 oz. per gro. 5 Pet Hand, 1 oz: .... Patterson Seal, 1% oz. Patterson Seal, 3 oz. .. Patterson Seal, 16 oz. 5 Pperless, 6¢ .......... 5 Peerless, 10c ........ 1 Peerless, 3 oz, ...... 10 Peerless, 7 oz. ...... 23 Peerless, 14 oz. ...... 47 Fiata, 2. £70. CR. ..63. 5 Piow Boy, ic ......<.. 5 Plow Boy, 10c ...... 11 Plow Boy, 14 oz. ..... 4 Pecra, tc. .......-.. 11 Pride of Virginia, 124 eet BP 2... ts... 5 Pilot, 7 os. doz..:..... a Pilot, 14 oz, doz...... 2 Prince Albert, 10c Prince Albert, 8 oz. ..4 Prince Albert, 16 oz. ..8 Queen Quality, 5c .... Rob Roy, 5dc. foil .... 5 Rob Roy, 10c gross ..10 Rob Roy, 25c doz. TITS 1 1815 3 + 41 92 40 48 20 13 14 Rob Roy, 50c, doz..... 412 S. & M., 5c, gross cao. s. & M., 14 oz. doz. ..3 Soldier Boy, 5e¢ gross 5 95 Soldier Boy, 10c ....10 Soldier Boy, 1%, ... 4 Sweet Caporal, 1 oz. .. 60 Sweet Lotus, 5c .... 6 Sweet Lotus, 10c ....12 00 Sweet Lotus, per doz, 4 85 Sweet Rose, 2% oz. 30 Sweet Tip Top, 5c .. 2 00 Sweet Tip Top, 3% oz, 38 Sweet Tips, % gro 10 08 Sun Cured, 10c ...... 11 75 Summer Time, 5c --<.0 1S Summer Time, 7 oz. ..1 65 Summer Time 14 oz. -.3 50 Standard, 2 67 |... |. 5 90 Standard, 3144 oz. .... 28 Standard, 7 oz. 1 68 Seal N. C., 1% cut plug 70 Seal N. C., 12% Gran 63 Three Feathers, 1 oz. 63 Three Feathers, 10c 10 20 Three Feathers and Pipe combination 2 Tom & Jerry, 14 oz. «a0 Tom & Jerry, 7 oz. .. 1 80 Tom & Jerry, 3 oz. .. 8 5 Trout Line, 5e ...... 95 Trout Line, 10c ....10 00 Turkish, Patrol, 2-9 5 76 Tuxedo, 1 oz. bags .. 48 Tuxedo, 2 oz. tins .. 96 Tuxedo, 4 oz. cart .. 64 Tuxedo, 16 oz tins .... 64 Twin Oaks, 10c .... 94 Union Leader, 50c .. Union Leader, 25¢c ... Union Leader, 10c Union Leader, 5c .... Union Workman, 1% Uncle Sam, 10c ..... Uncle Sam, 8 oz. .... U. S, Marine, 5e ta? _ NOH HNOCMo-E ben bw oOo Van Bibber, 2 oz. tin 88 Velvet, 5¢ pouch . 44 Velvet, 10c tin ......- 92 Velvet, 8 oz tin ...... 84 Velvet, 16 oz. can.... 68 Velvet, combination es 5 75 War Path, 5c ........ 5 95 War Fath, 8 oz |... 2: 1 60 Wave Line, 3 oz, .... 40 Wave Line, 16 oz. .. 40 Way up, 2% oz. ...: 5 76 Way up, 16 oz. pails .. 31 Wild Fruit, 5c 5 76 Wild Fruit, 10c -11 52 Yum Yum, 6c <.....'6 00 Yum Yam, 10c ...... 11 52 Yum Yum, ltb., doz, 4 80 TWINE Cotton, 3 ply 3-322 21 Cotton, 4 ply ........: 21 Jute, 2 ply 32.52... 14 Hemp, 6 ply ......... 13 Plax, medium ........; 24 Wool, 1 th. bales ,.... 6 VINEGAR White Wine, 40 grain 8% White Wine, 80 grain 11% White Wine, 100 grain 13 Oakland Vinegar & Pickle Co.’s Brands. Highland apple cider ..18 Oakland apple cider ..14 State Seal sugar ..... 12 Oakland white pickling 10 Packages free. WICKING No. 0, per gross ...... 30 No, 1, per gross ...... 40 No. 2, per gross ...... 50 No. 3, per gross ...... 75 WOODENWARE Baskets Busheis ..... 52... ss. Splint, large ..... stae SBD Splint, medium ...... 3 00 Splint, small ........ 2 75 Willow, Clothes, large 8 25 Willow, Clothes, small 6 25 Willow, Clothes, me’m 7 25 Butter Plates Wire End or Ovals. % 1b., 250 in crate ...... 30 % Ib., 250 in crate ...... 30 1 Th., 250 in crate ...... 30 2 Tb., 25@ in crate ...... 35 3 Th., 250 in crate ...... 40 5 Ib., 250 in crate ...... 50 Churns Barrel, 5 gal., each ...2 40 Barrel, 10 gal., each .. Clothes Pins Round Head. 4 inch, & S0O8S ........ 45 444 inch, 5 gross ........ 50 Cartons, 20 2% doz, bxs, 55 Egg Crates and Fillers Humpty Dumpty, 12 dz. 20 No. 1, complete ....... 40 No. 2, complete ....... 28 Case No. 2, fillers, 15 sets 35 Case, medium, 12 sets 1 15 Faucets Cork lined, 8 in. ...... 70 Cork lined, 9 in. ...... 80 -»--210 Cork lined, 10 in. .... 90 a Mop Sticks Trojan Spring 2. 90 Eclipse patent spring 85 No. 1 common ...... 80 No. 2 pat. brush holder 85 ideal No. 7 | 3, 85 12th, cotton mop heads 1 45 Pails 2-hoop Standard ...... 2 00 3-hoop Standard ...... 2 35 2-wire Cable 2... |.” 210 Cedar all red brass ook 25 e-wire (Cable ..7 2 30 Paper Eureka |...) ) 7" 2 25 HMibre 200 eoeee 2 40 : Toothpicks Birch, 100 Packages ..2 00 ideal 3 85 Traps Mouse, wood, e holes 22 Mouse, wood, 4 holes Mouse, wood, 6 -holes 70 Mouse, tin, 5 holes . 5 Rat, wood ..,... one $0 Bat spring [3 oe : Tubs 20-in, Standard, No, 1 7 50 18-in. Standard, No. 2 6 50 16-in. Standard, No 3 5 50 20-in. Cable, No. 1 ....8 00 18-in. Cable, No. 2 -.+.7 00 16-in. Cable, No. 3 ....6 00 NO 1 Bibre = 10 25 No.2 Mibte (1s 9 25 Ne 2 bp... 8 25 Washboards Bronze Globe ....,... 2 50 Dewey 1 75 Double Acme ....... 3 75 Single Acme ......)"" 3 15 Double Peerless /1"""" 3 75 Single Peerless .!/"17° 3 25 Northern Queen ...... 3 25 Double Duplex ./177"" 3 00 Good ce 2 75 Universal 2 3 00 Window Cleaners he Ee aa 65 ag I 1 85 16 AS 2 30 Wood Bowls 43 in. Bulter 1 50 16 in. Butter 22250): 2 00 dycin: Butter 6 3 75 19 in. Butter ......... 6 00 Assorted, 13-15-17 eed 00 Assorted, 15-17-19 ....4 25 WRAPPING PAPER Common Straw ...... 2 Fibre Manila, white .. 3 Fibre Manila, colored 4 No, 1 Manila ..:).°... 4 Cream Manila ........ 3 Butchers’ Manila 2% Wax Butter, short ent 13 Wax Butter, full count 20 Wax Butter, rolls ..... 19 YEAST CAKE Magic, 3 doz. ......-.. Sunlight, 3 doz. ...... Sunlight, 1% doz, .... 50 Yeast Foam, 3 doz. .. Yeast Cream, 3 doz. .. Yeast Foam, 1% doz. 58 AXLE GREASE bt pat > Qo at o S 1 th. boxes, per gross 9 00 3 Ib, boxes, per gross 24 00 BAKING POWDER Royal 10c size .. 90 4%. cans 1 35 § oz. cans 1 90 Tb. cans 2 50 %tb. cans 3 75 lIb. cans 4 80 tIb. cans 13 00 sIb. cans 21 50 CIGARS Johnson Cigar Co.’s Brand 8. C. W., 1,000 lots ....31 i Portana 2... keke 33 Evening Press ... +232 Exemplar ...... : : 15 16 17 Worden Grocer Co. Brand Ben Hur Permecion 6.0 5......60. 35 Perfection Extras ...... 35 ONGres 2S ss ce es 35 Londres Grand .......... 35 Standand o.oo c5 002... le. 35 PUPUABOS ooo 35 Panatellas, Finas ; -35 Panatellas, Bock .... -35D Jockey Club . 26. 20.225,. 35 COCOANUT Baker’s Brazjl Shredded 4 LO 10 5¢ pkgs., per case 2 | 36 10c pkgs., per case 2 60) 16 10c and 38 5c pkgs., Der Cane oo ee 2 COFFEE Roasted Dwinell-Wright Co.’s B’ds ims aed WHI COFFEE DWINELL-WRIGHT C‘ White House, 1th. ........ White House, 2ib. ........ Excelsior, Blend, 1%, ..... Excelsior, Blend, 2%b. ..... Tip Top, Blend, 1tb. ...... Royal Blend Royal High Grade ........ Superior Blend Boston Combination Distributed by Judson Grocer Co., Grand Rapids; Lee & Cady, Detroit; Sy- Pewee reese ece mons Bros. Co., Sagi- naw; Brown, Davis & Warner, Jackson; Gods- mark, Durand & Co., Bat- tle Creek; Fielbach Co., edo. SAFES Full line of fire and bur- glar proof safes kept in stock by the Tradesman Company. Thirty-five sizes and styles on hand at all times—twice as many safes aS are carried by any other house in the State. If you are unable to visit Grand Rapids and_ inspect’ the line personally, write for quotations. SOAP Gowans & Sons Brand. Single boxes .......... 3 00 Five box lots ......... 2 95 Ten box lots 2 Twenty-five box lots ..2 85 Lautz Bros. & Co. Acme, 30 bars, 75 Ibs. 4 Acme, 25 bars, 75 tbs. 4 00 ‘Acme, 25 bars, 70 Ibs. 3 Acme, 100 cakes ...... 3 25 Big Master, 100 blocks 4 00 German Mottled ...... 3 50 German Mottled, 5 bxs 3 German Mottled, 10 bx 3 German Mottled, 25 bx 3 Marseilles, 100 cakes ..6 00 Marseilles, 100 cks 5e 4 Marseilles, 100 ck toil 4 Marseilles, % box toil 2 Proctor & Gamble Co. TANOX cose cc ---.3 00 Ivory, 6 oz. .... --4 00 Ivory, 10 oz. .. 5 Star Black Hawk, one box 2 50 Black Hawk, five bxs 2 40 Black Hawk, ten bxs 2 25 A. B. Wrisley Good Cheer .......0..; 00 Old Country: ..: 32... 3 3 40 Soap Powders Snow Boy, 24s family SIZO 6 oo ces 3 75 Snow Boy, 60 5c ..... 2 40 Gold Dust, 24 large 4 50 Gold Dust, 100-5¢ 4 00 Kirkoline, 24 4tb. 3 80 Pearline 23000: 3 75 Seapine 2200 2 Se 4 00 Bawbitt’s 1776 ........ 3 76 Roseine ...055.2... 2.2; 3 59 ATMOUMS 262 65,.257 5: 3 70 Wisdom 26006. o ioe 3 80 Soap Compounds Johnson’s Fine .......5 10 Johnson’s XXX ...... 4 25 Rub-No-More ......... 85 Nine O’clock .......... 3 30 Scouring Enoch Morgan’s Sons Sapolio, gross lots ....9 50 Sapolio, half gro. lots 4 85 Sapolio, single boxes 2 40 Sapolio, hand ......... Scourine Manufacturing Co Scourine, 50 cakes ....1 80 Scourine, 100 cakes ...3 50 Mr.Pickle of Michigan Jams Good Things to Eat & . ” Lllbomies,, Jellies Fruit Butters Table Sauces Pickles—OF COURSE HIGH GRADE FOOD PRODUCTS Made “Williams Way” THE WILLIAMS BROS. CO. of Detroit (Williams Square) Pick the Pickle from Michigan Preserves Vinegars Pork and Beans Mustards Catsup Four Kinds of Coupon Books are manufactured by us and all sold on the same basis, irrespective of size, shape or denomination. Free samples on application. TRADESMAN COMPANY, Grand Rapids, Mich. 3 i t : ta a i‘ 4 = F r 3 July 3, 1912 MICHIGAN Business-Wants Department. Advertisements inserted under this head for twocents a word the first insertion and one cent a word for each subsequent continuous insertion. mustaccompany all orders. No charge less than 25 cents. Cash BUSINESS CHANCES. For Sale and Exchange by Frank P. Cleveland CHICAGO WHOLESALE AND RETAIL MEAT MARKET AND SAUSAGE FAC- TORY; well established business; good reasons for selling: price $4,500. TEA, COFFEE, EXTRACT AND SPICE BUSINESS in Northern Illinois city of 18000 population; business established 9 years; about $5,530 required. CHICAGO HARDWARE STORE; fine South-side location; business established six years; good reasons for selling; price $3,500. DRUG, PAINT AND WALL PAPER STORE in Sullivan County, Indiana; profits average $400 per month; same owner for 38 years; invoice about $6,000. BUTCHER SHOP, also 4-room_ brick house, slaughter house and 16 acres of land in Knox Co., Ind., profits average about $125.00 net ver month; price $4,725. STOCK OF GENERAL MERCHANDISE in Ada Co., Idaho, sales average $1,400 per month; must be sold to settle an estate; invoice about $5,500. ONE THIRD INTEREST IN OLD ES- TABLISHED DRUG STORE in Simpson Co., Ky., good location for druggist; price $3,000. TWO STORE BUILDINGS, Residence, Large Lot and Stock of Racket Goods in Van Buren Co., Mich., business es- tablished and a money maker; about $15,500 required. STOCK OF GENERAL MERCHANDISE in Jackson Co., Mich., invoice about $7,200; price right; good opening. STOCK OF GENERAL MERCHANDISE in Jefferson Co., Mo., sales average $3,800 per month; stock and fixtures in- voice about $9,350. GENERAL STORE in Jefferson Co., Wis., sales $2,600 per month, business well established; invoice about $9,000. Write me for detailed descriptions: I bring buyers and sellers together. No matter wh:>re located if you want to buy, sell or trade any kind of busi- ness or property, write me. Established 1881. FRANK P. CLEVELAND, 1261 aes Express Building, Chicago, Illi- nois. JULY CLEARING SALES—Merchants planning on a big July clearing sale should engage expert sale conductors. How a sale is run makes all the differ- ence in the world in results. Contract now with men who know how. A. E. Greene, 185 Grand River Ave., Detroit, Mich. 251 For Sale—Clean stock of shoes and groceries. Good town, best location. Fine farming country. If you want a business for business this is your chance. Lock Box 47, Colon, Mich. 252 For Sale—Clean stock of general mer- chandise in one of the best little towns in lower Michigan. Inventory about $6,000. Good grain and stock market. Brick store, 24x100. Steam heat, in- dividual lighting plant. Low rent. Long lease. Address Stock, care Tradesman, Grand Rapids, Mich. 253 For Sale—Very desirable bazaar stock. Will inventory about $5,500 located in one of the best resort towns in the North. Harry Thomasma, 4383-438 Houseman Bldg., Grand Rapids, Michigan. Citz. Phone 5375, Bell, Main 375. 244 House and lot in a good Southern Michigan town of 1,500 population, to exchange towards a farm. Address No. 242, care Tradesman. 242 For Sale and trade in one of the finest new sections of Eastern Calorado. ___ Foote & Jenks Convicted on a Tech- nicality. Jackson, July 2—Foote & Jenks, the well-known chemists and perfume manufacturers of this city, were con- victed in the Federal Court at De- troit last Thursday of having mis- branded lemon extract, a product which the firm manufactures. Attor- ney Thomas E. Barkworth, of this city, represented the defendants in the case, and the case will probably be retried, thirty days having been granted in which to prepare for a new hearing of the case. The trouble arose over a label and, it is said, was of a technical nature rather than material. The company, July 3, 1912 in the preparation of its CXC lemon, uses a little over 30 per cent. of its volume of oil and as it requires 5 per cent .of the oil of lemon and 95 per cent. of alcoholic menstruum to pro- duce the standard lemon extract, the company felt well justified in stat- ing on its labels that their CXC lemon was six times the standard strength. Labels had been duly sub- mitted to the Detroit branch labora- tory and forwarded to Washington, as suggested by the department, new labels had been prepared and have since been used on the CXC lemon. A few months ago the company was notified that it had been made defendant in a suit for violation of the Federal food and drug act as re- gards the labeling of its products. The case came on for trial Tuesday and was completed Thursday after- noon, the jury returning a verdict against the defendants. The questions involved are purely technical, and Attorney Barkworth - feels sure that a verdict favorable to the defense will be rendered at the next trial. —_++-.____ Marriage of Coral Druggist. Howard City, July 2—At the home of the bride’s brother, George T. Ben- nett, at Grant, Tuesday William J. Woodall, Coral’s druggist, and Miss Violet M. Bennett, of Howard City, were united in bonds of wedlock. The young couple will be at home in their own new home at Coral aft- er July 15. They will take a short wedding trip to Chicago, Dowagiac and other points. Mr. and Mrs. Woodall are Howard City young people of whom we are all proud and their friends are legion. For several years Mr. Woodall was pharmacist and chief clerk in H. M. Gibbs’ City drug store, and since moving to Coral about three years ago and entering business for him- self has been very successful. The bride, after graduation from high school, was a capable assistant in the postoffice until she went to Grand Rapids to enter business college. For six years she has held a responsible position as stenographer for the Wallin Engine Co. at its general of- fices in the Michigan Trust build- ing. —_~+32_____ Butter, Eggs, Poultry, Beans and Po- tatoes at Buffalo. Buffalo, July 3—Creamery butter, 25@26'%4c; dairy, 20@24c; poor to good, all kinds, 18@22c. Cheese—Fancy, 15@15%c; choice, 14@14%4c; poor to good, 8@12c. Eggs—Choice fresh, 20c; candled, 20@2I1c. Poultry (live)—Turkeys, 12@14c; cox 10c; fowls, 144%4@15c; chicks, 25 @26c; ducks, 13@16c; geese, 10c. Beans—Red kidney, $2.75; white kidney, $3@3.10; medium, $3.10@3.15; marrow, $3.25; pea, $3.10@3.15. Potatoes—New, $2.75@3 per bbl. Rea & Witzig. —_>+-.____ The waiters’ strike in New York has failed. Public sentiment did not seem to be with the strikers, and Many persons who have been in New York hotels can understand why. CORR tian: neta pen lt And the Moral of it is: ‘Because the ' coffee is ALL RIGHT.”’ It must be a BIGGER EVERY YEAR No. 318 This is as good an all the year around work shoe as can be built. Made throughout of oil - Stuffed chrome. Pleases the eye, fits the foot and wears like a pig’s nose. to be able to honestly and truthfully draw such a moral from existing condi- tions of prosperity as do our friends. Dwinell-Wright Co.. of Boston and Chicago, Let the good work go on ad infinitum, and may the few dealers who are not now selling ‘‘White House’ Coffee come right into the fold of com- panionship with this superb blend which makes “‘easy money’’ for the thousands of grocers handling it, Rindge, Kalmbach, Logie & Co., Ltd. Grand Rapids, Mich. Distributed at Wholesale by Judson Grocer Company Grand Rapids, Mich. aut “I Told You So” Pouring vinegar into an open wound will sooth and heal it just as quickly and effectually as “I told you so” will cor- rect a mistake.—W. L. Brownell. ‘When your trouble comes, when the fire destroys your books of account or the thief steals your money we shall simply feel sorry for you. We shall not say “I told you so.” But we do say right here and now, and we say it candidly too, that if you are not egos — , already supplied, you should at once place in your store or office a good dependable safe. We can save you money, big money, and also furnish you with the best safe made. WRITE US TO-DAY AND LET US GIVE YOU FURTHER INFORMATION me GRAND RAP IDS SA FE CO. Tradesman Bldg., Grand Rapids, Mich. || / ae “Ina Class by Itself” Made in ive Sizes J. Johnson Cigar Co. Makers Grand Rapids, Mich. Manufactured Under Sanitary Conditions inate: sig SO I, NOTA E: Sitiny om ems ee