2 oy la) paar Cs Wer or “ @) - CEIIINES ee “ERGs >) cae cS us G eo VE Pe: LE 4 1 a eZ Ds PALIN i) fe oo] = (EE Ee he sense \ re “A SO, Woy aX Ue ( Le a y SS NE Ce, a A ‘ \ Rae aS ruses weet Me ne TRADESMAN COMPANY, PUBLISHERS?<— WOME FELA Lyd: 6: '@ 1UA a (ars Ali mace ne i. SR aT TOR San LN as ( Thirtieth Year x APIDS, WEDNESDAY, OCTOBER 16, 1912 Number 1517 KEEP A-SMILING Still a-smiling, my good brother? That’s the way through life to go. Keep a-laughing, don’t you worry, And Dull Care won’t have a show. Check your trunk for Sunshine Country Where Old Trouble never strays, And you’ll help the world be merry While you live through happy days. Keep on dreaming, it won’t hurt you. Let the world know you don’t care Though the wild winds rage and ruin All your castles of the air. Sing your song—if it’s a sad one Better sing it mighty low, But if there is sunshine in it Lift your voice and let us know. Don’t quit hoping, it will bring you All you need and plenty more. ale who works and keeps a-smiling Finds life sweet unto the core. S’pose the clouds do hide the heavens? Can’t have bright skies all the while— Got to use the clouds for something, You won’t mind it if you smile. If you feel bad, just remember There’s a heap worse off than you. But they smile and keep on hoping And their days are never blue. What’s the use, friend, of complaining? It won’t get you nothing good, While you'll sure be well and happy If you’ll smile and just saw wood. John Nicholas Beffel. Putnam’s Packed 40 five cent packages in carton Price $1.00 Each carton contains a certificate. ten of which entitle the dealer to ONE FULL SIZE CARTON FREE when returned to us or your jobber properly endorsed Makers GRAND RAPIDS, MICH. Menthol Cough Drops PUTNAM FACTORY, National Candy Co. COFFEES Near Wayne County Bidg. _Z A-T. Knowlson 7. Company WHOLESALE Gas and Electric Supplies Michigan Distributors for Welsbach Company 99-103 Congress St. East, DETROIT Telephones, Main 2228-2229 Ask for Catalog “QUAKER” BRAND The soundest, cleanest, purest goods you ever saw. Selected with special reference to the needs of dealers in this section, we heartily recommend our “Quaker” Brand of Coffees and Spices, and feel certain they will prove win- ners for you. We know of nothing better—if we did, you should have it. WE ARE THE SOLE PROPRIETORS WoRDEN (;ROCER COMPANY GRAND RAPIDS, MICH. SPICES Dnext, “tin JOHN FRY Dealer in General Merchandise Empire, Mich., 10-4-1912 Judson Grocer Co. Grand Rapids, Mich. Gentlemen: Bread made from ‘“‘Ceresota” Flour won first prize at THE FRUIT BELT AGRICULTURAL FAIR just closed at this place. Very truly, John Fry. Judson Grocer Co. Distributors Grand Rapids, Michigan Dont forget to includ =e a box in your next order era) 44 Boy Washing Powder Saul ro, eA CG. Buffalo, N. Y. «spel acemensecensin arctan aca oe a ntcameatitnsanall” er wa a ae eee See a Fin, - vere eee anno a cement a, cee Me as ay eg 2 OEM Ae. —_ w ~ Sih i. IRADESMAN Tairtieth Year GRAND RAPIDS, WEDNESDAY, OCTOBER 16, 1912 Number 1517 SPECIAL FEATURES. e. 2. Bankruptcy Matters. 3. Printing and Engraving. 4. News of the Business World. 5. Grocery and Produce Market. 6. Financial. 8. Editorial. 9. Credits and Collections. 12. Window Trimming. 13. Yellow and White. 14, Shoes. 16. Clothing. 18. Butter, Eggs and Provisions. 20. Dry Goods. 4 lit Hand. 22. Hardware. 24, The Commercial Traveler. 26. | Drugs: 27. Drug Price Current. 28. Grocery Price Current. 30. Special Price Current. SEASONABLE WINDOW TRIMS. Durine the next {WO months the window trimmer, it he is right on his job, should & Of the best track vetters abo e est eine NEXt tw 5S will bring us Hal lowe’en. which more and more 1s be- coming a festival of social functions eae a el pe fi se, HH vs and frolics, especially for the young people; either in advance of the day or while the votes were being cast, that would imdicdte a partisan bias, amd, |b there is no shopping peculiar to the contest of ballots, but a window that reminded good citizenship of its duty might attract attention, especially the and the need not be partisan to be day betore or on election’ day, reminder effective. But Hallowe’en, Thanksgiv- ing and Christmas are great shopping festivals and the opportunites of the trimmer are almost endless. T lowe’en trims can be started almost any time now and should be of a nature to Sugeest [oO the younger Set the eood times they can have on the night the abroad. witches are Things to eat, favors for the party, special decorations, fancy costumes—these are some of the things which enter inio the observance of the day and while the volume of extra trade may not be large it should be remembered that every little bit helps. The Thanksgivng trims should start two or three weeks in advance of the festival, or as soon as the women begin making their plans for the family dinner or for the entertainment of friends. Thanksgiving is not a ft eiving festival, but it is a day for A eating, visiting and for social entertain- ments and it should be a reason for eood trading for the merchant who keeps before the eyes of his patrons the possibilities of the day of enjoy- ment. The Christmas trims should start very soon after Thanksgiving and here will be the great opportunities of the to create de- year to awaken interest sire and to bring customers in. The appeals of the window can be to all from infancy to the patriarchs, and to all most nationalities a2 cs, classes and conditions and to It is the great festi- val of the Christian world and to its sentiment all the world responds. In this connection it might be well to make an early start in the “Do your shopping early” movement. Get your newspapers to sound the slogan and interest the women’s clubs and other organizations im) it. Some time between now and the close of the year, why would not a window trim be appropriate calling attention to the fact that leap year is still with us but not for long? Barly im the year leap year parties were popular, but that this is still the one year in four has been pretty well lost sight of and a eentle reminder might be productive of a few more and the extra parties shop- ping such parties call for. “LEG US.” Sometimes a man who occupies a position of authority devotes his energies not so much to building up the business as to intrenching himseli in it. He tries to make himself in- dispensable, not by un to do some things better than any one else, but by keepin ng ey from learning the whole plan. Such a man gathers information from all sources, but keeps it to him self. lle kes, we will say, to build a wason. He 6 underta does mot say to his lieutenants, (leet us on.” But he keeps the idea ond the plan to himself, and “Make me a wheel,’ says to one man, and to another, “Make me an axle and to anot “Miake me a tonsue,’ and so on, fic does not let his right hand man know what his left hand man is doing. [le alone knows how to build the wagon Or that a wagon ts i i Perhaps his employer will say: “Mr. Smith is a very smart man; he is the only man we have who knows how to build a wagon.” Some day they may learn that no one else knew how to build a wagon because Mr. Smith use 1 his authority to keep others from knowing the whole plan of the work. How much better to say to the men: “Let us build a wagon: let us make the wheels im this manner and the axles in that. Then the knowledge, skill and executive ability are spread out to develop the men and ine busi- Ness. MERCANTILE CHARACTER. John sentiment in the Ruskin thus described the minds Of certain Venice: "Around this temple jet the mer, merchants ot chant’s law be just, his weight and measure true and his faithful.” covenants APPRECIATE YOUR CAPACITY. Mi 1 hidden, of the strength within men is awaiting an occasion to reveal it. ihe head of 4a OTeat manufacturing CONnCEerm ea connection with the firm, his work cess was 2 SUEDTISE tO him—even to : [he tact is. tive had that ; ; ability ail the tina