ON ms Wr esr ax oS SE Ze STRADESMAN COMPANY. es uy Sy Se 1 OR ae AS ” i J A RE —, & Wor, go ne ee? as Thirtieth Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 5. 1913 PIII AAIAADAIA * * * * * K * K x «x * * K K K * * K x x . I knew a man and his name was Horner, x ° Who used to live on Grumble Corner; Grumble Corner in Cross Patch Town, He grumbled at this; he grumbled at that, «K a K x x And he never was seen without a frown. t r He growled at the dog; he growled at the cat; K * He grumbled at morning; he grumbled at night; a $ z He grumbled so much at his wife that she * Began to grumble as well as he; x And all the children wherever they went, x Reflected their parents’ discontent. ‘ If the sky was dark and betokened rain, Then Mr. Horner was sure to complain; And if there was never a cloud about, x K x x ¥ = He’d grumble because of a threatened drought. * a x His meals were never to suit his taste; as _ * He grumbled at having to eat in haste; . The bread was poor, or the meat was tough, x Or else he hadn’t had half enough. * No matter how hard his wife might try z To please her husband, with scornful eye * He’d look around, and then, with a scowl At something or other begin to growl. One day as I loitered along the street, My old acquaintance I chanced to meet, Whose face was without the look of care, And the ugly frown that it used to wear. And to grumble and growl were his chief delight. MR. HORNER ON GRUMBLE CORNER “IT may be mistaken, perhaps,” I said, As, after saluting, I turned my head; “But it is, and it isn’t Mr. Horner, Who lived for so long on Grumble Corner?” I met him the next day, and I met him again, In melting weather, in pouring rain, When stocks were up and when stocks were down; But a smile somehow had replaced the frown. It puzzled me much; and so one day I seized his hand in a friendly way, And said: “Mr. Horner, I'd like to know What can have happened to change you soz” He laughed a laugh that was good to hear, For it told of a conscience calm and clear, And he said, with none of the old-time drawl; “Why, I’ve changed my residence, that is all!” “Changed your residence?” “Yes,” said Horner, “Tt wasn’t healthy on Grumble Corner, And so I moved; ‘twas a change complete, And you'll find me now on Thanksgiving Street!” Now, every day as I move along The streets so filled with the busy throng, I watch each face and can always tell Where men and women and children dwell; And many a discontented mourner Is spending his days on Grumble Corner, Sour and sad, whom I long to entreat To take a house on Thanksgiving Street. % K x x Be x x x *« x x *« x « x x *« «x « Be «x «x x «x *« « mM uMYMMM Mw we TT ee ee Ve we ae WoRDEN (GROCER COMPANY THE PROMPT SHIPPERS Grand Rapids Kalamazoo HERE’S PROOF OF THE This is Horehound Weather YE “DOUBLE A” OLDE FASHION Horehound Candy Is the peer of them all. Our trade mark on every piece. PUTNAM FACTORY ORIGINATORS National Candy Co. Grand Rapids, Michigan MERCHANTS ARE REORDERING OUR PLAN B. C. Sham in writing us on the 10th of last month says: “My contest closed December 31st with the largest day's sales I have ever had. and I consider it a winner from every standpoint. I cannot praise your plan too highly and as appreciation of same I am placing my order with your Mr. Price for another one of your plans to stimulate my trade during this dull season.” O. A. Colvin in writing us the other day says: ‘I used your plan last year. The result proved so satisfactory that I have this day placed my order with your Mr. Eastman for one of your other plans.’ In writing us the other day one of the salesmen says: *‘Here isthe second order from A. B, Cook & Co. They closed their other contest recently and this order is the best evidence of their satisfaction.” Another one of our salesmen wrote us as follows; ‘‘Just to show how well pleased R. H. Evans & Co. were with our propo- sition herewith enclosed find their order for another contest. It ayn Still another one of our salesmen writes us saying: “‘A. B. McDaniels was so well pleased with his first contest. herewith en- closed is his second order for another. ”’ Anext (ti Our Plan Gets Hundreds of People Directly Interested in Your Store It has this army of people hustling for you—it has them urging their friends and neighbors to trade at your store. and it keeps them hustling for you six solid months or more. In addition to cleaning up your stock. working off slow sellers and shelf-worn goods—in addition to overcoming mail order competition. this plan will keep on working for you after you are through with the plan. You will feel the good effect of it all during the year. WARNING! Brenard Mfg. Co. is NOT operating under any other name. This statement is deemed necessary as recently our attention has been called to the fact that firms under other names with similar propositions to ours have claimed connections with us. Granting exclusive right as we do you can see that it will be necessary for you to write us immediately. as we will close the deal with the merchant who writes us first that he wants our plan. Any delay on your part may mean that your competitor will already have secured the exclusive right in your town, _Brenard Mfg. Co., Iowa City, la. and Chicago, III. Dont forget to include’ /{ _abox in your next order = 20) Nem SIN! GRAND RAPIDS, WEDNESDAY, FEBRUARY 5, 1913 Number 1533 OUT POR THE SPRING CATCH. CANDLE ALL EGGs, DEMOCRATIC DANGER. | lhe . 17 a | | ea . ; : ; : M ) { i. = i: ) ve a LOU LEC Gs 1ands and many offende: l 1 \ 1 { { ) a al \\ 1 any : : ee | yin: MICHIGAN TRADESMAN February 5, 1913 CLOVERLAND. Zephyrs From the Upper Peninsula of Michigan. Marquete, Feb. 3. —We dii- fered always from the advocates of have universal peace who agree with any- body and everybody on every sub- ject self or individuality of their own or, at least, if they have, they are hupe- lessly impregnated with a _ cheap brand of the commercial spirit ‘hat they are afraid to put it in ev'dence for fear of “hurting their business.” and who has no assertio2 To illustrate: Some little time ago a prominent copper country hotel keeper whose heart was in the rigitt place introduced us to. the country telephone manager and complained that then attempting to introduce an in- regard to copper then Was said manager novation with telephone charges which were, in effect, calculat- discriminate commercial travelers. We, attacked the proposition in as vigor- ous a way as we knew how to do. Then, in order to strengthen our pos'- tion, we had a private talk with a prominent copper country traveler who ed to unfairly against of course, agreed in no uncertain way with all that we said and then we introduced him to the telephone manager in or- der that he might “back us up,” but, lo and behold! when the traveler got up against the telephone man, he flunked clean over and not only be- lieved in, but admired the position ot the telephone man and told him ‘hat his position was absolutely correct! This is a brand of policy I hold in ut- ter contempt and I am a firm believer in the thought that there is an honor- ed place in this world for the kicker. who kicks intelligently, but not chron- ically, courageously and not pessimis- tically and who gets results and no* rebuffs, plaudits and not sneers. | use the above incident by way of il- lustration only. week ago to make a trip on the South Range branch of the Mineral Range Railway, from Mass City. Having left Marquette at 6:15 a. m., with Mass City as my point of destination, I arrived at Keweenaw but was I was unfortunate enough a Keweenaw Bay to Bay on time at about 9 a. m., still 32 The beginning of my unpleas- miles from my objective point. ant expericnce was that I (a well paid man whose time is highly valuable) was obliged to sit down and wait until it was the pleasure of the company or its lordly conductor (! don’ know which) to move the train, railway seemingly busily engaged in setting out cars of logs and copper rock, un- loading freight, giving their time to cattle and the like, but defiantly ignoring the men and women await their pleasure. Thus we were forced to spend the best hours of the day awaiting the pleasure of the Min- eral Range Railroad Co. from 9 a. m. mnt 2S p. ma. ed on our journey we asked the con- ductor, for business reasons, in order to re-formulate our plans upset by th> delay, at about what time he expected to land us at Mass City, when he la- conically informed us that it would be horses and richts of the who had to sit to Soon after we start- at least 9 o'clock but more likely 10 o'clock and showed me way bills for the various stations to bolster up his assertion. Asa matter of fact, he did land us in at 6:40 or over 12 hours to travel 108 miles. Now, so much for the time taken in transportation. This railroad company would, in all prob- ability, ask me why I chose to travel on its road when I could have reached Mass City by other reutes. That might be so, but there were reasons which are my own why I chose to go by that route. I presume that the Mineral Range is operating under a franchise which is conditional on an adequate and satisfactory service to the traveling public; Lut let me see if this railroad company js living up to its contract with the people: lirst, note that it took 12 hours and 25 minutes of one man’s valuable time ¢o travel 108 miles. Second. that its cars are old relics oi the old Mineral eauge road, converted by a dangerous Range Narrow transiormation as to safety into wide gauge that they are feet high at the highest point over the feet high at the highest point: that owing to the age of the cars, the windows and the doors are no protection whatever against and that there are no storm windows on; that I observed God's blessed daylight through the floor crack at one end of the car and that the strip of cocoa matting in the ladies’ coach had holes, two of them large enough to pass through. Itook the distance of cars; only 6% only 7% and seats the elements Next day at 6:15 a. m. saine train to about twenty-two miles. Pelkie, a I was oblig- ed to wear my mackinaw with collar turned up and rubbers every inch of the trip and the brakeman informed me that the reason was that the man that Mass City. who worked nights and whose employed for purpose at duty it in cold weather to keep up. the heating plant is an entirely duty and that the cars seldom warm- ed up before they reached Keweenaw was fires in the cars—the antequated old derelict in coal stove—was tay. IT returned on the train as far as Nisula the same day and the coach was then fairly comfortable. Some people would probably con- sider this k’nd of railway Service a joke and call i+ such, but I will go a two further I call i an im_- position and an outrage and | to give notice to all parties concerned that the old days in the Upper Penin- step or beg sula, when a railroad company can hand any old thing to the traveling public and have them swallow it, are demand and service to all parts to people travel commensvrate with the growth and developmen: of the Upper Peninsula that we will not stand for a railroad or a railroad branch which retards the natural progress ofthe region through We shall this particular railroad with keen in- terest during the coming weeks and if needed improvements are not shown, we shall use the means we have at our hands to lay the entire matter before the proper for adjustment. past and that we insist en a railroad a which generally and which it traverses. watch authorities Bunny Gocdman, of Ole Christof- ferson fame, who is the greatest Swed- isn and French dialectician in Clover- land, has~ gotten himself trouble at clear of the into such serious Ewen that he is steering town just now and, in the meantime, is devising and square While there recently he visited an old friend who had recently got mar- ried and was introduced to his wife. That friend was Dr. Wescott. They talked about almost everything of common interest. demonstration of a Mrs. ways means to himself. Incidentally, Bun Swedish Wescott The Doctor saw a chance 3un and could give a gave a dialect, very much. which pleased to put one over asked him selection in the swallowed and sinker and that the Danish language was no lan- that it was a the Finnish and the Swedish little Dane make a hasty retreat. if he Danish language. 3un hook, bait, line said betw en with a guage: cross Russian and Norwegian Mrs. had +o tincture of to give it a pungency. Wescott is a and Bun ham and eggs from a recent U. C. T. banquet at Green Bay, Wis, in which A. L. Kannewurf, specialty salesman _ for John Fritzlaff Cloverland, is the leading figure. A story comes to us of and well-known in We are pleased to state that A. F. Sheldon, representing the Garlock Packing Co., who was transferred by that company here to Des Moines, Iowa, has been returned to us and has again taken up his residence with us. This is good news for the boys of U. P. Council, No. 186. as Brother worker. two years ago from Sheldon is a He may be assured that 186 will make good use of him. Welcome Brother and Mrs. Sheldon. Mr. and Mrs. jonn McCole, of Sa- gola, are rejoicing over a recent visit of the stork with a bouncing baby boy. The home, arrival came Sunday evening. Father, mother and boy are doing as John ex- work at well as can be expected. able to the Sagola I.umber Company’s store within a few days. pects to be resume We regret to report that Mrs. P. C. Murphy. of Ypsilanti, formerly a well- known and highly respected resident of L’Anse is dangerously il. Brother 1 © Crothers, a member of our Executive Committee, has dis- posed of his interest in the Crothers Coa. at Yalmer, here, Lumber near and has gone West in quest of a_lo- cation. He intends to visit Seattle, Tacoma, Portland and other Pacific coast cities and may be absent for several months. L’Anse had a little interest in the marriage at New York of Miss Helen Gould and Finlay Shep- Shepard’s brother, Louis J. was a resident of L’Anse previous to the fire of 1898. While at L’Anse Louis J. Shepard was employed as book-keeper for J. B. Smith, who at that time conducted a large lumber The people of ard. great business and general store and who a. large store at L’Anse to-day. Finlay is well-known at L’Anse, having spent considerable time with his brother. Ura Donald Laird. conducts general Other Side of the Ten Cent Amend- ment. Lansing, Feb, 3— On my _ return been called to the article entitled, “Whose Collar?” in your issue of Jan. 15. At first | was minded to reply in the spirit that your article seems to have been written, but I question the good that would come from such a contro- We have come to know that ‘he man who said, “A soft answer turneth away wrath, but grievous words stir up anger” was not unmanly. In regard to passengers losing mon- ey by buying tickets which they failed to use, for some cause or other, or only used a portion of same, the un- used portion of any ticket is always redeemable the same as the unearned portion of a cash fare paid, and in my twenty years or more experience in railroading, I have never known of a railroad company rejecting a legiti- mate claim. Not one. No one knows the needs of the dii- from Ohio, my attention has versy. ferent communities as to the improve- ment of transportation facilities better than do the traveling men of our State. Why not through the columns of your splendid paper encourage the ap- pointment of a commission from the traveling men’s associations to work in a most friendly manner in con- junction with the Railroad Commis- sion for the promotion of our State's best interests? Much could be ac- complished in this manner for the common good of all. No doubt an automobile road from Chicago to Mackinaw City is important, but to the people of this State, their rail- roads mean more to them in one day than such a road does in twenty years. and | the 10 cent extra bill ought to be en- couraged, instead of “Watch Him,” as fear oun sfailroad properties are not being developed in keeping with the growth of the State and will not be so developed until the powers that be follow the ex- ample of the G. O. P. since the late unpleasantness, with the view of giv- ing the other fellow a “square deal” and get together. B. S. Stratton. think the man who introduced you suggest. [ Representative James N. McBride, of Burton, writes the Tradesman that he was not inspired by the railroads the 10 cent extra fare meet the to introduce bill; that it was dome to abuse that exists where passengers now pay an extra price to ride be- tween stations only two or three miles apart. The Tradesman gladly gives place to Mr. McBride’s explanation. but still maintains that such aa amendment to the present 2 cent law would be a mistake, because it would cause infinitely more annoyance to the traveling public than the present method does in the exceptional case: referred to by Mr. McBride. ——_2+. 2s —____ The uccessful salesman is he who is able to look at his proposition from the buyers’ point of view, putting him- self mentally in the place of his cus- tomer. —_———_» +. —___ Good may, often does, come out of If the high cost of living does but teach economy it will have done some good. affliction. fa aaa tl eicialaiats a, 8 a Se easiness nseaacarssesntsis CDP asc ie AIM ~ Paina st + ta: i 4 j \ i 3 4 $ f oA TF i & Df 4 i ‘ ’ 4 74 February 5, 1913 BANKRUPTCY MATTERS. Proceedings in Western District of Michigan. Jan. 29.—In the matter of Oster & Maynard bankrupt, merchants at Trav- erse City, the first meeting of credit- ors was held and A. F. Nerlinger, of Traverse City, was elected trustee and his bond fixed at $1,000. Burt Com- stock, Emanuel Wilhelm and J. W. Slater, of Traverse City, were appoint- ed appraisers. Each of the bankrupts was sworn and examined and the first meeting then adjourned, without day. In the matter of Alva B. Richmond, bankrupt, of Grand Rapids, formerly doing business under the name _ of Richmond-Jarvis Company the trus- tee, Gerrit J. Wessink, of Grand Rap- ids, filed his final report and account showing a balance of cash on hand o: $230.83, and an order was made by the referee calling a final meeting of creditors to be held at his office on Feb. 18, to consider such report and account and for the declaration of a final dividend if any, for creditors. Creditors are also directed to show cause, if any they have, why a certi- ficate recommending the bankrupt’s discharge should not be made by the referee. In the matter of James W. Mur- taugh, bankrupt, formerly merchant at Wyman, the trustee, Gerrit J. Wis- sink, filed his supplemental final report and vouchers showing compliance with the final order of distribution, and an order was made closing the estate and discharging the _ trustee. Sufficient cause having been shown a certificate was made by the referee recommending that the bankrupt be not granted his discharge. In the matter of Albert Root, bank- rupt, of Grand Rapids, it appeari.z that there were no assets excepting the bankrupt’s exemptions, an order was made closing the estate. No cause to the contrary having been shown by creditors, a certificate was made by the referee recommending the bankrupt’s discharge. A voluntary petition was filed by Fred Ashley and Walter J. Smith, co- partners as Ashley & Smith, mer- chants at Howard City, and they were adjudged bankrupt by Judge Sessions and the matter referred to Referee Wicks. An order was made by the referee calling the first meeting of creditors to be held at his office on Feb. 24, for the purpose of electing a trustee, proving claims, examining the bankrupts, etc. An order was also made appointing Sid V. Bullock, of Howard City, as custodian, pending the election of a trustee. The follow- ing assets are scheduled: Real estate (exempt as home- Brena) | oe eee see $1,500.00 Mieem @ trade ........,-...:,.:.- 7,000.00 Pratores, Cte. ............ 500.00 Due on open accounts .......... 400.00 Household goods of partners (ex- Oat) 6... ae. 500.00 ~ $9,900.00 The following liabilities are sched- uled: , \ Village of Howard City, taxes ..$ 92.71 wv. A. McRea Mills, Canton ...... 39.29 Jonas Brothers, Philadelphia 177.83 Ind. Peerless Pattern Co., N. Y. 29.46 Warren Featherobne Co., Three OAS is ea encore acne. 4.17 Lamb Knit Goods Co., Colon .... 49.00 Sunshine Cloak & Suit Co., Cleve- NENG eo cee eevee pe csccscnsric. eaucoe MICHIGAN TRADESMAN American Lady Corset Co., Detroit 57.57 Swiss American Knitting Co., G. R. 97.74 Royal Worcester Corset Co., Chi- CARON as ese cere sacl isa alee ere al ars 251.91 Crowley. Brothers, Detroit ....... 316.25 Edson, Moore & Co., Detroit .. 3,287.63 Emsheimer Fishel Co., Cleveland 178.00 J. 2 Kohn & Co: Cleveland ..:. 226.38 G. R. Dry Goods Co., Grd.| Rpds. 435.81 Richardson Silk Co., Chicago ... 257.25 C. W. Mills Papers Co. G R. 9.75 Kingsborough Glove Co., Glovers- ville Herpolsheimer Co., Progress Skirt Co., Niagara Silk Mills, Tonawanda Herman & Ben Marks, Detroit P. Steketee & Sons, Grand Rapids Chas. W. Powell Miz. Co., Ypsilanti 24.09 Burr & Hardwicks, New York .. 262.87 Grand Rpds. Cleveland Geo BP iWderS Co! Droy oes: 3. 21.92 W. S. & Dana Buxton, Springfield 28.63 Davis Bros. & Co., Toledo ...... 26.69 Levy & Marcus, New York ...... 24.50 Des Moines Hosiery Co., Des Moines 14.70 Kunstadter Brothers, Chicago .. 30.00 Pontiac Knitting Co., Pontiac .. 34.45 Barron Eros. Co, Buffalo International Handkerchief Co., INGWe MORKGs cha eee i | 37.00 RR. E © Donald, Howard City (bor- TOWed) MONEY) (eee es ,300.00 Mary FE. Perry, Howard City, (bor- rowed money) ......... Carthagenia Ashley, Howard City, (horrawed money) ............. 700.00 L. W. Greene, Howard City ... 9.00 Rivington Tierd Wxecutor JN. Y. 450.00 Brenard Mfg. Co., Iowa City 50.00 $11,821.51 Jan. 30—In the matter of the Os- born Furnishing Co., bankrupt, for- merly at Grand Rapids, the final meeting of creditors was held, and the final report and account of David A. Warner, trustee, was approved and allowed, and a final dividend of 6 per cent, declared and ordered paid to general creditors.,No cause to the con- trary being shown by creditnors, it was determined that a certificate r-c- ommending the bankrunt’s discharge be made by the referee. Jan. 31.—A voluntary petition was fiied by John Bos, a laborer of Grand Rapids, and he was adjudged bank- rupt by Judge Sessions and the mat- ter referred to Referee Wicks. An order has been made by the referee calling the first meeting of creditors to be held at his office on Feb. 19, for the purpose of electing a trustee, if desired, proving claims, examination of the bankrupt, etc. The bankrupt’s schedules show no assets excepting those claimed to be exempt. The tu- tal liabilities scheduled aggregate $219.66 and consist of numerous small accounts. Inthe matter of J. J. Van Zoeren & Co., bankrupt, of Grand Rapids, the first meeting of creditors was held and William B. Holden, of Grand Rapids, was elected trustee and his bond fixed at $4,000.,Each of the bankrupts was sworn and examined by attorneys present, and the first meeting then ad- journed without day. Heb, iin the matters of |. J. Van- Zoeren & Co., bankrupt, the trustee, William B. Holden, filed a report of sale of the assets, excepting accounts receivable, to W. D. Struik, of Grand Rapids, for $1,800, that being the highest bid received. Unless cause to the contrary is shown by creditors, such sale will be confirmed by the court at the expiration of five davs. An offer of $100 was also received for the accounts receivable, but the t.us- tee recommended that such offer be not accepted. Feb. 3.—A voluntary petition was filed by John Harris, an engineer of Elberta, and in the absence of the Dis- trict Judge, the order of adjudication was made by Referee Wicks. An or- der was also made by the referee call- ing the first meeting of creditors to be held at his office on Feb. 26, for the purpose of electing a trustee, exam- ining the bankrupt, proving claims, etc. The following assets are schea- uled: : p Interest in a certain land contract, upon which there is a balance Gwe OF S925 00 er $1,900.00 GChattel momieaere ooo. hock. 50.00 Household furniture, cte« ....... 450.00 Hotel furniture and fixtures (pur- Chased on contract) ........... 300.00 Poe on Open account ..........:. 293.13 The following liabilities are sched- uled. MESO ee couse 6400 Mary M. lTaixford, Elberta (secured by land contract) .-.......... Charles Luxford, Elberta M. J. Glarum, Eillberta .......... Hawarda Grothers, Hiberta ...... gank fo Wibetra, Eilberta ........ A Johnson & Co. (Pilberta |... Codden & Woree, Pilberta ...)... We Ro fhomas) Biberta 10.5... Dr ¢. Pe Doyle, Hlberta .......- $1,658.73 Feb. 4—In the matter of William A. Hoult, bankrupt, a salesman of Grand Rapids, it appearing from the examination of the bankrupt that there were no assets over and above exemptions, an order was made that no trustee be appointed. Unless fur- ther proceedings are desired by cred- itors the estate probably be closed at the expiration of twenty days. will a Instance of Real Salesmanship. A man went into a prominent sil- verware establishment the other day to buy a wedding present for a friend of his, and with his mind set a small chest of silver—knives, forks and spoons—he stepped up to a sales- lady and told her just what he wanted. She Wely pretty patterns in Sterling silver at $50 that pleased him very much, so it was an easy matter for him to make a selec- tion, but before paying for the chest said to the sales- lady: “I’m sure I shall take this one— upon showed him some he had chosen he it’s just what | want—but I wish you would please set it aside for a few minutes until | of those silver dishes over there, just have looked at some to see if there is anything I would like better,’ and she very graciously did as the customer requested. The other steps away, where another and, as he then over to this department, only two or three man went later discovered, quite different sales- lady, presented herself at his service. “T’m looking for a wedding present,” he explained. “I've already selected silver knives, forks and spoons, but I thought I might perhaps find something over here among the dishes and things that | would like better.” There seemed to be an air of confidence about this saleslady as she reminded him of the fact that almost everybody thinks of ordinary silverware, such as knives, forks and spoons, for wedding gifts. She got an idea of about what price he wanted to pay, and then showed him a very pretty silver-deposit tea set of Haviland china, including a teapot, cream pitcher, sugar bowl and cups and saucers, for $75. That was more than he wanted to pay, but she pointed out the very odd features of the set, and assured him that his friends, the recipients of the gift, would appreciate it because it was so a small chest of uncommon; she told him what a big 8 number of these sets she had sold to some of the wealthiest cus- tomers; she told him where and how this Haviland china is made, and how the Sterling silver is deposited on it in such attractive designs; in fact, she told him everything there was to know about that particular kind of tableware, and got him so very much inerested in that tea set that he pre- ferred it to anything else in the store and would gladly have paid $100 for it, if necessary. He bought it and was perfectly satisfied with his selec- tion. Then he went back to the frst saleslady and canceled his order for the chest of silver, which he now con- sidered very commonplace compared to his silver-deposit tea set af Havi- store’s land china.—Pilot in Apparel Ga- ZeEte. >> ___ Financial Statement From Salvation Army. Detroit, Feb. 3—An article in a re- cent issue of the Michigan Tradesman was brought to my notice by our of- fieers of the Grand Rapids corps and I am taking an opportunity of sending you the enclosed report, which gives in detail the charity work in Grand Rapids during the Christmas season Of 1912 You | will specified observe the ex- and there are vouchers for every item of expendi- penses are ture on file with the books at our Grand Rapids corps. [ cannot but believe that you are not aware of the true conditions in that monies collected to Detroit, New York and London, for, as a mat- your statement in Grand Rapids are sent ter of fact, this is absolutely incorrect ane you when in Grand Rapids within the next other information regarding the admuinistra- shall be pleased to call upon few days and give you tion of the salvation army’s funds at Grand Rapids, although the report en- closed connection there is to know in funds of the ar- branch. states all with the my in this particular these also Under circumstances, I feel that you will be willing to state the facts in an early issue of the Michi- gan Tradesman. Edward Tucker, Major, General Secrctaky. Receipts. Contributions in kettles . $345.80 Donations im cash 5..-.... 99.00 Donations in provisions 20.00 Total $464.80 Disbursements. Provisions for baskets $172.95 Other reliet .-5...5....7... 18.65 War Crys put in baskets ... 14.00 Printing, postage, stationary 24.15 Gan fare, visitation . =... .. 1.50 Sundpies ..0..08. 5500.2... 3.92 ssistames, 4 wees ........ 74.97 Percentage to Grand Rapids COEDS (2s. 58.5... 88.95 Bal. for winter relief ...... 65.71 Total $464.80 Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color and one that complies with the pure food laws of every State and of the United States. Manufactured by Wells & Richardson Co. Burlington, Vt. Set Tone can eee keene MICHIGAN TRADESMAN February 5, 1913 Movement of Merchants. Shultz—G. M. Fox succeeds Fred L. Pierce in general trade here. Thompsonville—York & Moore stc- ceed Alex Smith in the bazaar busi- ness. Lake Odessa—Jackson & Reed suc- ceed George Evans in the grocery business. Muskegon—Fred S. Tuxbury suc- ceeds Chase & Tuxbury in the drug business. Adrian—J. Leighton Bush succeeds W. M. Blanchard in the wood and coal business. Detroit—The Detroit Drug Co. ha increased its capitalization from $26,- 000 to $50,000. Bedford—Jordan Bros. have added a line of meats to their stock of gen- eral merchandise. DeWitt—E. J. Pierce, who conducts a grocery store at St. Johns, has op- ened a branch store here. Portland—Thomas Hickey, recently of Stanton, has engaged in the mer- chant tailoring business here. Detroit — The Rinshed - Gagnier Paint Co. has increased its capital stock from $10,000 to $30,000. Grand Haven—J. F. Lowe, recently of Chippewa Falls, Wis., succeeds J. M. Kaden in the jewelry business. Parma—Murray P. Stroud, recently of Eaton Rapids, has purchased an interest in the Charles L. Barrel bank. Grand Ledge—The Davis Drug Co. has sold its stock to A. O. Halsted, who will consolidate it with his own. Leonard—Heenan & Hibbler, deal- ers in general merchandise, lost their stock and store building by fire, Jan. 30. Harbor Springs—Miller & Miller lost their entire stock of implements by fire Feb. 1. Fully covered by in- surance. Northport—Fire destroyed the fish warehouse and stock of Peterson Bros. Feb. 2. Loss about $5,000. No insurance. Grand Ledge—Ward Davis, recent- ly of the Davis Drug Co., has opened a confectionery and North Bridge street. Webberville—D. D. White George H. Alchin have formed a co- partnership and engaged in the coal and lumber business. Saginaw—Elijah St. John, for thir- ty-five years engaged in business here, dropped dead Jan. 26 as the result of a stroke of apoplexy. Pinckney—Floyd Jackson has sold his electric light plant here to Rich- ard Clinton, taking Mr. Clinton’s gen- eral stock as part payment. 3elding—The Miller-Harris Furni- ture Co. has taken over the stock of the Belding Furniture Co. and will consolidate it with its own. cigar store on and Royal Oak—A new bank has been organized under the style of the Firs Commercial State Bank, with an thorized capital stock of $25,000. A. B. Mudgett has pur- dominant interest in the Petoskey Hardware Co. and assumed the management of the business. Kalkaska—Wise & Son, dealers in groceries and meat, have taken over the meat stock of Titus & Ritter and will consolidate it with Alpena—Fire damaged the Sinclair au- Petoskey chased a their own. Dry Goods Co. stock to the extent of $18,000 Jan. 31. W. N. Martineau, druggist, sustained a small loss also. Owosso—Charles Crane sold his interest in the meat stock of Croft & Crane, to his partner, Fred Croft, who will continue the business. has South Haven—F. Ray Hancock, dealer in general merchandise, has filed a voluntary petition in bank- ruptcy. Liabilities, $8,836.31. No as- sets. Flint—Elmer W. Garner, grocer at 816 South Saginaw street, has sold his stock to Edgar G. Haymond, who will continue the business at the same location. Tonia—W. H. Wilder has sold his interest in the stock of the Zesta Ce- ‘real Co. to Clarence Snyder and the business will be continued under the same style. Springport—The Springport Eleva- tor Co. has engaged in business with an authorized capital stock of $10,000, all of which has been subscribed and Ppaidi in cash. Webberville—William Patrick, deal- er in hardware, will erect a three- story brick store building this spring, the first floor of which he will occupy with his own stock. Belleville—The Belleville merged into a state bank under the style of the Peoples State Bank of Belleville, with an authorized capital stock of $20,000. Webberville—B, C. Van Order has sold his interest in the general stock of Dean & Van Order to Ray Dean and the business will be continued un- der the style of Dean Bros. Evart—Walter Allison and Alfred Sandberg, both of Reed City, have formed a copartnership and purchased the E. F. Birdsall implement stock and will continue the business. Bank of has been Grand Ledge—Mrs. Fred Gillam has leased the store building at the corner of Front. and Bridge streets and will occupy it about March 1 with a stock of dry goods, millinery and notions. Amasa—Louis Minkus, dealer in dry goods and clothing, has filed a voluntary petiton in bankruptcy. Lia- bilities, $10,000; assets, $4,000. Frank H. Withey, of Marquette, has been appointed trustee and will dispose of the stock at private sale on or about Feb. 8. Detroit—The Retailers Stamp Co. has engaged in business with an authorized capital stock of $10,000, which has been subscribed, $1,000 paid in in cash and $9,000 in property. Webberville—Baker, Ling & Co., dealers in general merchandise, have dissolved partnership and the business will be continued by Mr. Ling, who National has taken over the interest of his partners. Jackson—E. F. Larrabee & Co., grocers at 701 West Franklin street, have purchased the A. L. Wing gro- cery stock, at 309 Greenwood avenue, and will continue the business as a branch store. Webberville—Edwin Baker, recent- ly of Baker, Ling & Co., dealers in merchandise, leased a store building which he will occupy with general has a stock of general merchandise about Feb. 15. Calumet—Frank C. Brown, Fer- nando D. and J. P. Petermann have leased a store building on Oak street which they will occupy with a stock of women’s ready-to-wear clothing and furnishings. Moline—A. E. Weaver, who con- ducts a meat market at Wayland, has purchased the H. Spykerman meat stock here and will continue the busi- the management of his son, Warren Weaver. Detroit—The Co. has engaged in business as whole- sale, retail and jobbing confectioners, with an authorized capital $15,000, all of has scribed and paid in in cash. Middleville__E. J. McNaughton has stock of hardware and plements also his store building, to Z. J. Townsend and son, Blaine, of Arbor, will continue the business under the style of Townsend & Son. ) Pontiac—H. B. ness under Valentine Schroeder stock oi which been sub- sold his im- Ann who Wilkinson, recently of Bellaire, Ohio, has purchased the Haviland in the grocery stock of Haviland & Connell and the business will be continued at interest of Glenford the same location under the style of the Star Grocery. Cadillac—Adam W. Lind, the most prominent dry goods merchant Grand Rapids and Traverse City, has sold his stock to J. F. Har- vey and Earl Phelps, both of Detroit. It is understood the purchase price was about $75,000. Lind will enter the wholesale business in Detroit. City—Arthur writes the Tradesman that the Rosen- thal-Caplan Co., which was recently organized with a capital stock of $10,000, will engage in the cloak and millinery business at Eau Claire, Wis.; that the new corporation will have no connection with the Globe Depart- ment here, be conducted by Arthur Rosenthal, the same as before. be- tween Traverse Rosenthal which will Manufacturing Matters. Saginaw — The Handy Wagon Co. has changed its name to McClure Co. and increased its capital “stock from $300,000 to $500,000, Farmers Cheboygan—_The Cheboygan Stave Co. has been organized to manufac- ture staves and headings. Saginaw—The capital stock of the Melze, Alderton Shoe Co. has been increased from $125,000 to $200,000. Hartford—The S. M. Carpp Can- ning Co. has taken over the plant and stock of the Hartford Canning Co. and will consolidate it with its own. Detroit—The McKam Swage Works has been incorporated with an author- ized capitalization of $40,000, of which $21,000 has been subscribed and paid in in property. Freeport—Guy been Bovee, who has with the Woodland creamery for the past ten years, has been engaged as butter maker by the Freeport Creamery Co. connected Kalamazoo—The King Paper Co. has authorized a $300,000 bond iss te for the purpose of retiring $100,000 stock and providing for a surplus fund of $200,000. preferred \Ipena—The Great Lakes Stone & Lime Co. has been incorporated with an authorized capital stock of $750,000 and $750,000 which $5,000 has been paid in in cash. Detroit—The Detroit Mechanical Starter Co. has engaged in common preferred, of business with an authorized capital stock of $10,000, of which $5,000 has been sub- scribed, $600 paid in in cash and $4,100 in property. Detroit — The Goodspeed-Detroit Manufacturing Co.,:Ltd., has been or- ganized to manufacture parts, with an authorized capital stock of $20,000, of which $12,000 has been subscribed $8,000 paid in in cash. motor | car Boyne City—The Boyne City Han- dle Co. has merged its business into a stock company under the same style, authorized capital which with an stock of $30,000, $297.23 has been subscribed, paid in in cash and $21,438 in property. Detroit—The Hellmich Manufactur- ing Co. has engaged in business to manufacture and sell brass and wood curtain, arch and drapery poles, with an authorized capital stock of $10,000, of which $5,600 has been subscribed and $1,000 paid in in cash. Sacinaw —— Albert ©. Strickland: Secretary of the E. A. Robertson Co., manufacturers of women’s waists and died at St. Mary’s hospital while the doctors were administering an anaesthetic preceding an operation to close up an artery which followed an attack of quinsy. Battle Creek—The King Clamp Co. has engaged in to manufacture and deal in all metal and rubber goods and wares used in The company has an authorized capital stock of $15,000 common and $10,000 preferred, of which $15,000 has been subscribed and paid in in property. ——_~+-.—____ The Green Cloak & Suit Co., doing at 116 Monroe avenue, has been incorporated with an authorized capital stock of $10,000, of which $5,- 000 has been subscribed and paid in in property. The stock holders are as follows: Adolph Friedman, $1,250; Samuel Greenbaum, $100; Joseph Roth, Toledo, $3,650. gowns, Saxton business connection with hose. business oe February 5, 1913 MICHIGAN TRADESMAN 5 y ; ‘ ‘ \ The Produce Market. Apples—Northern Spys, $3 per bbl.; Greenings and Baldwins, $2.75; sets and other good varieties, $2.50. It would seem that apples should re- ceive a great deal of attention at the present time, as prices are reasonable and there never has been a better than during the Rus- showing of stock present week. Bananas—Declined to $2.25 per 100 Ibs. Butter—The market on creamery is firm at 1c per pound advance over last week. The pecentage of particularly fancy goods is very light. Medium grades are more plentiful and did not share in the advance with the higher grades. There is likely to be a con- tinued scarcity of goods grading spe- cial, and if there is any change in price in the next few days it will be for a very slight advance. Fancy creamery commands 36c. Local deal- ers pay 2oc for No. 1 dairy and 18¢ for packing stock. Cabbage—$2 per bbl. Carrots—60c per bu. Celery—$1.25 per box for home grown. Cranberries — Late Howes. are steady at $9.75 per bbl. Eges—Receipts from country ship- pers have been liberal for some time and during the present month they are sure to increase, unless February should prove to be a cold stormy month. Few people seem to realize that eggs are from 8@9c per dozen below prices of a year ago, as the consumption does not show any great increase over other years when prices Local jobbers pay 21@22c There is not likely are high. for strictly fresh. to be any change of importance in any market in the coming week unless we have some extremely bad weather. Refrigerator eggs are in ample sup- ply and the market is dull and prices nominal. Grape Fruit—$3.25 per crate for 36s and $3.50 for all other sizes. The de- mand is steadily increasing and wholesalers state that where retail grocers were buying grape fruit in half box lots a few years ago they buy in five and ten box lots at the present time. Grapes—Malaga, $9.50 per keg of 50 to 60 tbs. Honey—20c per tb. for white clover and 18c for dark. Lemons—$7.50 per box for choice California or Messina; $8 for fancy and scarce. Lettuce—New Orleans head, $1:50 per bu.; hot house leaf, 14c per Ib. Onions—Spanish are in fair de- mand at $1.15 per crate, home grown command 35@40c per bu. Oranges—California Navels, $3.50 @4 per box; Florida, $3.50 for small and $4 for good size. Receipts of Floridas have shown some _ increase and are of fine quality. It is said that some of the California oranges damaged by frost have arrived, but little is known as yet, as to just what shape they are in. Potatoes—Country buyers are pay- ing 30c at outside buying points. Lo- cal dealers quote 40@45c in small lots. Supplies are plentiful and unless conditions change there is no reason to expect any higher prices during the spring months. The demand for Ohio seed will be on next month. Poultry—Local dealers pay 12c for springs and fowls over 4 pounds in weight and lic for less; 6c for old roosters; 9c for geese; 11c for ducks; 15c for turkeys. These prices are live- weight. Dressed are 2c higher. Squash—$1.50 per bbl. for Hubbard. Sweet Potatoes—Kiln dried Jer- seys, $5 per bbl.; Delawares in bushel hampers, $1.50. Veal—Buyers pay 10%@12%c, ac- cording to quality. Dressed Hogs—9%@10c per fb. Competing With Mail Order Houses. Kalamazoo, Feb. 4—It has been de- cided to print 7,500 copies of the new Merchants’ Guide which is to be is- sued by the Retailers’ Division of the Commercial Club on March 1, This will be an increase of 2,500 booklets over the first issue of the publication, and space will be allowed for every merchant in the city, who is a mem- ber of the Club, to advertise. It is now planned to print fifty-six pages which will be an increase of eight over the recent catalogue. Much of the detail of the work in the next guide will be done by the Kalamazoo Ad Club who will arrange all the advertising copy for the print- ers, and lay the advertisements out according to the latest ideas in effect- ive advertising. This will save much time, and at the same time will great- ly improve the general appearance of the book. Other features will be added besides the page of Jason Woodman, railroad time tables, and views of the city. It is intended to include bits of general information in regard to Kalamazoo which will impress the advantages of this city on the rural population to whom the books will be distributed. —_2 2 >__ The weather is a good, safe topic of conversation with your customers, but see if you can’t think up some- thing of greater interest and with more value to your business. —_+->—__—_ It takes a barber to descern the weak points of a safety razor. The Grocery Market. Sugar—Raws have a little stronger tone, but quotations on refined are still maintained on the basis of 4.30 for N. Y. granulated and 4.20 for Michigan. To say nothing about the agitation of the removal of the duty on sugar, there is enough beet sugar on hand and with the fact that the present crop of cane in Cuba is large to make market during the present year. a low Coffee—The green coffee market has shown much weakness during the week and prices are off a few points from quotations of a short time ago. The market is very unsteady, one day advancing a few points and _ the next day declining. The trade now know that the valorization coffee has been disposed of, which doesn’t make them any too sanguine about the mar- ket, and this affects the demand. Milds are steady to firm at unchanged prices, except Bogotas, which are a shade higher. Java and Mocha un- changed and dull. Canned Fruits—There is nothing doing in California goods. Stocks on the coast are very light. Jobbers are well supplied, but the best selling season is ahead. There is no change in the Baltimore markets and business in this line is quiet. Canned Vegetables—Peas and to- matoes have taken quite a change since it was announced that the pack of both was much larger during 1912 than in 1911. At the opening of the season the Eastern packers sent out reports that the pack of tomatoes would be small and prices were very firm, but since the first of the year there has been a little weakness shown and some sales have been made at a slight reduction from opening prices. Peas are still firm and while the pack is reported large it is a fact that there was a large quantity of off peas put up which made it impossible for the majority of packers to deliver their future contracts in full. Corn is cheap and moving slowly, but whole- salers look for trade to increase dur- ing February and March. There is but one conclusion to be drawn, if the pack of canned vegetables was as large as reported for 1912, consump- tion must be increasing. Dried Fruits—Large size prunes are selling at a premium and still the demand is best on these sizes and the small sizes are neglected. Peaches are cheap and while they have been moving slowly, it is expected that prices will advance. Apricots are un- changed and in very light demand. The same can be said of raisins and currants. Cheese—The consumptive demand is light and the stocks of strictly fancy goods are also reported to be light. Undergrade full cream cheese and part cream cheese are not quite so firm and are being pressed for sale at prices ranging about tlc per pound lower than a week ago. The present condition is likely to last un- til early spring, when there is likely to be a better consumptive demand. Syrup and Molasses—Glucose is 2c per gal. lower. Compound syrup quiet at ruling prices. Sugar syrup and molasses are dull. Canned Fish—All varieties have been moving well and, as prices of salmon and sardines are very low, jobbers look for an_ exceptionally good business during Lent. Salt Fish—-Mackerel remains un- changed and in very light demand. Cod, hake and haddock quiet and un- changed. There is an exceptional showing of salt and smoked fish on the market and the wholesaler has prepared to take care of the demands of his trade in fine shape. Provisions—Smoked meats are Yc higher. Pure lard is firm with a good consumptive demand at prices ranging about 4c per pound over last week. There is more trading done in com- pound, and the market is firm at %c per pound over last week. The con- sumptive demand for barreled pork is very light and the market is steady at 50c decline per barrel from last week. Dried beef and canned meats are in light supply and steady at un- changed prices. ——_2 + ~~» — Want State and City to Protect Them. Kalamazoo, Feb. 4—As a result of started by merchants over the too frequent visits the agitation Kalamazoo of peddlers to this city, who for a $2 license fee are permitted to enter in- to direct competition with the regu- lars who help support the city by pay- ing taxes, the Legislature will be ask- ed to take some action that will put a stop to the cheap industry. The members of the Legislature from this city will be asked by the Commercial Club to the limit. support such legislation to The merchants ask the Common increase the license fee charged peddlers who visit this city from $2 to $25 per year. The retailers claim that certain transient merchants Visit from time to time and by sending out invitations to have the people call at the hotels, do a land business, without the expense of rent, insurance or clerk hire. The local head off some of this cheap compe- Council to Kalamazoo office dealers are anxious to tition and make the travelers pay for the privilege of doing business in this city. John Muffley the shoe dealer, ad- dressed the last meeting of the Coun- cil and drew attention to the fact that the local merchants were obliged to pay high rentals and clerk hire and be thrown in direct competion with those who were enabled to get along without having any heavy expenses to pay. Last week according to Mr. Mutfley, one of the travelers sold more than 100 sets of fur in Kalamazoo and his selling practically nothing. “On account of the small license fee the city of Kalamazoo is overrid- den with peddlers who are in com- petition with local merchants. These peddlers should be made to pay for the privilege,” he said. I To refrain from advertising is to admit that you do not consider it worth while to take advantage of your opportunities for developing the busi- ness. expense was a Detroit—The American Chair Co. has gone out of business. MICHIGAN TRADESMAN February 5, 1913 — — ~ = FINAN CIAL ra, ype ead) ) Ce teyir ees nnr Will Retain Title to Banking Prop- erty. The Old National Bank has decided not to give up title to the corner of Monroe and located Pearl, where the Bank has been since its beginning. The plan has been to put the Bank real estate in with the new hotel pro- ject and for the Bank to become a tenant with a long lease, but, instead ot doine this, the Bank will retain title to 57 by 100 feet and will pay that proportion of the cost of the hotel as may be represented by its real estate. It will then own its build- ing clear up to the roof and will rent above the first floor to the hotel. This plan will be to the advantage both of the hotel project and to the Bank. It will the hotel of just that inancing in real estate and relieve amount of building and the amount of this re- lief From the view point of the Bank there will be will be considerable. the advantage of a definite investment ana something of an income upon it. The greatest advantage for the Bank, however, is that the time will never come when the expiring of the lease will cause worry to the management, either as to renewal or to rental terms. The Bank will be the landlord and it will be the hotel management that will have the future to consider. The Old National has always been located at this corner. In the early days it was a tenait of Martin L. Sweet, first for short terms then under the frst ninety-nine year lease ever exe- cuted in these parts. About thirty this lease had run Sweet became financially and years of when Martin L. distressed and in the liquidation of his affairs title to the property passed to the Bank under foreclosure pro- ceedings. It is the valuable piece of real estate in the city to-day and there is every reason to believe it will become more valu- able as the years pass. What may seem a large investment now will fifty years hence look like a first install- ment on the purchase if the property were on the market. probably most The Kent State owns the corner at the other end of the block and, ac- cording to present plans, will merge its holdings in the hotel proposition It will occupy 37 feet, instead of the 57 feet assigned to it by the architect, leaving space for a store. In future years the Bank may expand to occupy the entire space. and become a tenant. The blue sky law was considered at a meeting in Lansing last week before the legislative committees on banking and the discussion it is said had not in every proceeded tar beiore the difficulty of framing a satisfactory bill became ap- That innocent protected parent. investors t should be was conceded. but how to afford this protection and not hamper legitimate business is a hard problem to solve. Doyle Western Banking Com- the irrigation missioner cited Sale of a lot of bonds in Western Michigan a few years ago as an instance of needed safeguards for the people against loss, but he before these Michigan three different parties of bankers and West were given every opportunity to in- neglected to recall that bonds were marketed in business men visited the and vestigate and, upon returning, many of them took bonds as investments for themselves. If these business men and bankers could not see the blue sky in these bonds, what chance would there have been that an official investiga- tion by the Banking Department would The State obvious- ly cannot investigate every enterprise have revealed it? that comes along that may want to sell securities to the public and even to stand sponser for such enterprises as it may investigate would be hazard- ous. There is more or less blue sky the not so much in State supervision as in the education of the people as to the danger of putting their money into things that promise too much in the way of returns, when presented by plausible strangers. new undertaking and sateguard is Howe, Corrigan & Co., of this city, have underwritten the entire issue of $300,000 preferred stock of the re- cently organized Continental Gas That they are able to do so is an indication of the and Electric corporation. firm’s standing in financial circles. The stock is 6 per cent. cumulative and is offered to investors with a bonus of 25 per cent. common stock, the latter to carry 2 per cent. dividends the first year. The corporation takes over four public utility properties in Iowa and five in Nebraska and the earnings the past year are reported to be enough to meet all maintenance charges, interest on bonds, dividends on the preferred and leave 5 per cent. surplus for the common stock. The properties are all in prosperous com- munities and, with enterprising man- agement, the earnings will increase rapidly. Hilliker, Bertles & Co. succeed to the business heretofore conducted by C. F. Hilliker & Co., investment brok- ers with offices in the Michigan Trust Mr. Hertles formerly lived here, but in recent years has been in the brokerage business in Chicago. building. Fourth National Bank Savings United Commercial ‘ Deposits States: Deposits Depositary te: P. ~ Per Cent er Cent Interest Paid Interest Paid on on Savings Certificates of Deposits Deposit Left Compounded One Year Semi-Annually Surplus Capital and Undivided Stock Profits $300,000 $250,000 GRAND RAPIDS NATIONAL CITY BANK | | Resources $8,500,000 Our active connections with large banks in financial centers and ex- tensive banking acquaintance throughout Western Michigan, en- able us to offer exceptional banking service to Merchants, Treasurers, Trustees, a Administrators and Individuals who desire the best returns in in- terest consistent with safety, avail- a ability and strict confidence. CORRESPONDENCE PROMPTLY REPLIED TO We recommend Public Utility Preferred Stocks . (as a class) for conservative, profitable investments, to net 544 to 74%. Circulars of the various companies mailed upon request. HOWE, CORRIGAN & COMPANY Citizens 1122 339-343 Michigan Trust Building Bell M 229 - Grand Rapids, Mich 24% Every Six Months Is what we pay at our office on the Bonds we sell. 4 $100.00 Bonds—5% a Year THE MICHIGAN TRUST CO. February 5, 1913 MICHIGAN TRADESMAN The Old National Bank last week issued the first of a series of monthiy financial letters reviewing conditions and commenting on prospects for business. The letter deals with the large affairs in the commercial and financial world, rather than the close at home matters, and the suggestion night be offered that the latter might be dealt with to some extent and tlius make the letter more applicable local- ly and more interesting. It may be enlightening to know that the Bank clearings of the country show gain or shrinkage, that the building statis- tics of the country loom up big, that the steel trade is prosperous, that the railroad earnings show gains, but in- formation of this character is in the nature of glittering generalities, use- ful and of interest to “big business,” but not very intelligible to the Grand Rapids business man. Would it not be more to the purpose if the letter dealt with such questions as the re- cent furniture sale and the prospects for the spring furniture trade, the lecal bank clearings and their signi- ficance, the local building statistics, the local real estate activities, what the farmers in this section are doing to market their apples and potatoes, and similar topics along these local and near home lines? This is not in- tenued as a criticism of the Old Na- tional’s lettdr, which is admirably written and seems to deal with gener- al topics with intelligence and under- standing, but is merely a suggestion as to how the letter might be made more effective and of greater value to Grand Rapids people. We may all be interested in knowing that the steel trade is prosperous, but the or- dinary Grand Rapids mind—-and most of us are ordinary—fails to see how that effects his pocket book. An au- thoritive statement as to the condi- tions and prospects of the furniture trade would make every business man in Grand Rapids take notice. It would be the same with the Grand Rapids building statistics, the Grand Rapids bann clearings and bank statements and our local crops. There is really a need for just such a letter as the Oid National is sending out. dealing briefly of general conditions and more at length on the local situation. The local bankers all believe in ad- vertising in the newspapers, but not all of them practice it. The Old Na- tional and the Grand Rapids National City and City Trust and Savings are the most persistent and consistent users of printers ink, and both get up space fillers that may be regarded as models of good taste and effective- ness. They make frequent changes in the wordings of their publicity cam- paigns, and there is a freshness about their advertisements that make them worth reading. Some times the em- phasis is placed on the bank’s stability and security, and then the appeal may be to the self interest of the depositor, how his money grows when placed at interest. The Kent State is also a constant advertiser, but usually sat- isies itself with a statement of its assets and responsibility, which latter, by the way, is conceded by all; in fact, the only unprogressive thing about the Kent State Bank is its ad- vertising. If it were as aggressive in this direction as it is in oth rs, its growth would be greatly enhanced. The Grand Rapids Savings is a gen- erous advertiser at intervals and its fancy runs to heart-to-heart talks filling a quarter page in the news- paper. The Michigan Trust Company advertises the bargains it may have to offer in bonds and other invest- The Fourth National occasionally, usually in the special editions, and when it goes into print it is on a large scale, any- where from a quarter to a full page. The People’s Savings and the Com- mercial are not given much to the use of the newspaper columns. As to the value of this publicity the bankers themselves do not all agree, except on the general principle that it is a good thing. The bank that adver- tises no doubt gets some direct bene- fit, but it is generally recognized that what any one bank may do is help- ful to all. The heart-to-heart talks of the Grand Rapids Savings or the instructions which the Old National may give as to how to save a thou- sand dollars may start depositors to those banks, but they also start de- positors to the banks that may be more easily reached. What any one bank does boosts the whole game. The clearing house several years ago considered a publicity campaign in be- half of banking in general, thus doing away with the need of individual ad- vertising, but for some reason the plan did not go through. ment securities. advertises 2-2 «4 Quotations on Local Stocks and Bonds. Bid. Asked. Am. Gas & Elec. Co., Com. 82 85 Am. Gas & Bie Co. Pid. 44 47 Am. light & Trac. Co, Com. 405 415 Am. Light & Grace. Co. Pid. 10s 110 Am. Public Utilities, Com. 64 66 Am. Public Utilities, Pfd. 1 78 Can. Puget Saund Lbr. 3 3 Cities Service Co., Com. 9 122 Cities Service Co., Pfd. 874% 89 Citizens’ Telephone 94 96 Comwith Bro Ry. & Lt Com. 69 70 Comw th Pr: Ry. & Gt. Pid. 89 91 Elec. Bond Deposit Pfd. 76 79 Fourth National Bank 212 Furniture City Brewing Co. 60 Globe Knitting Works, Com. 125 1235 Globe Knitting Works, Pfd. 100 G. R. Brewing Co, 175 G. R. Nat’l City Bank 180 181 G. R. Savings Bank 216 Holland-St. Louis Sugar, Com. 7 Kent State Bank 266 Macey Co., Com 200 Lincoln Gas e Blec. Co. 28 32 Macey Company, “ey 7 «6-100 Michigan Sugar Co., 60 Michigan State Tele. con Pfd. 100 101% National Grocer Co., Pta oI 93 Old National Bank 208% Pacific Gas Elec. Co., Com. 62 63 Peoples Savings Bank 250 Tenessee Ry. Lt. & Pr., Com. 22 24 Teanessee Ry. Lt. & Pr. Pid. 77 78 United Light & Railway, Com. 87 89 United Lt. & Ry., 1st Pfd. 82 84 United Lt. & Ry., 2nd Pfd., (old) 84 89 United Lt & Ry., 2nd Pfd., (new) 74 75 Bonds. Chattanooga Gas Co. 1927 95 97 Denver Gas & Elec. Co. 1949 95% 96% Flint Gas Co. 1924 96 97% G. R. Edison Co. 1916 98% 100 G. R. Gas Light Co. 1915 100% 100% G. R. Railway - 1916 100 101 Kalamazoo Gas 1920 95 100 Saginaw City Gas “Co. 1916 99 *Ex-dividend. February 5, 1913. Insured Against Twins. The most novel claim an insurance company has yet had to settle would appear to be the payment of $2,000 just handed out by a French insur- ance company on the birth of twins. Some time ago a woman called at the office of this company and said she wanted to insure against the risk of having twins. The officials had no tables prepared with a view to such an event, but they issued a policy insuring her against the birth of twins for a pre- mium of $12.50, payable monthly, for six months. A few days ago the manager of the company received a dainty card an- nouncing the birth of twin daughters to their client. He at once forwarded a sack of bonbons and a check for $2,000 to the mother. Ask for our Coupon Certificates of Deposit Assets Over Three and One-half Million ee ET RL TU TD “Gen DLSPIDSG AVINGS BAN x en a Kent State Bank Main Office Fountain St. Facing Monroe Grand Rapids, Mich. Capital - - - $500,000 Surplus and Profits $300,000 Deposits 7 Million Dollars 3 M4 Per Cent. Paid on Certificates You can transact your banking business with us easily by mail. Write us about it if interested. Buy National Automatic Music Company Stock CARROLL F. SWEET, Pres. CLARENCE U. CLARK, Treas. Recommended by many promi- nent bankers and business men. Never pays less than 1 per cent. monthly dividends, Send for literature. 42-50 N. Market Avenue Grand Rapids, Mich. We recommend 6% Cumulative Preferred Stock of the American Public Utilities Company To net 74% Earning three times the amount re- quired to pay 6% on the preferred stock. Other information will be given on application to Kelsey, Brewer & Company Investment Securities 401 Mich. Trust Bldg., Grand Rapids, Mich. Grand Rapids, Michigan Grand Rapids is your market place. its newspapers and deposit in its banks, Buy your Life Insurance there also of The Preferred Life Insurance Co. Wm. A. Watts, Secretary and General Manager You buy its furniture, you read United Light & Railways Co. First Preferred Stock Bought and Sold At present market price will yield better than 7% Send for Comparative Consolidated Earnings Statement, covering the period of last five months. HOWE, CORRIGAN & CO. INVESTMENT SECURITIES Michigan Trust Building, Grand Rapids, Mich. ing your surplus. The Old National Bank GRAND RAPIDS, MICH. Our Savings Certificates of Deposit form an exceedingly convenient and safe method of invest- They are readily negotiable, being transferable by endorsement and earn interest at the rate of 3% @% if left a year. MICHIGAN TRADESMAN February 5, 1913 (Unlike any other paper.) va {I DEVOTED TO THE BEST INTEREST: OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY. Grand Rapids, Mich. Subscription Price. : One dollar per year, if paid strictly in advance: two dollars if not paid in ad- Vance. Five dollars for six years, payable in advance. Canadian subscriptions, $2.04 per year, payable invariably in advance. Sample copies, 5 cents each. Extra copies of current issues, 5 cents; issues a month or more old, 10 cents; issues a vear or more old, 25 cents. Entered at the Grand Rapids Postoflice as Second Class Matter. E. A. STOWE, Editor. © February 5, 1913. COMMON SENSE NEEDED. The State Legislature, politically, is The Democrats have a strong representa- tion in both houses.. The Progressives or Bull Moosers are considerably in Ordinarily, a Legislature which is fairly well balanced between the parties, with a majority strong enough to be effective and with a Republican by a narrow margin. evidence. minority that is active and agressive, is a good thing for the State. It in- sures an alertness to the public wel- fare that promotes efficiency. This season, however, conditions are not otdinary. The campaign preceding the election of the members of the Legislature was conducted along radi- cal lines and the tone of the campaign is reflected in the sentiment and ten- dencies of the Legislature.. Instead of safest, the competition between the different elements is to see which shall go the farthest in “progressive- ness?” It is not who shall be wisest and best, but who shall propose the most radical measures that popular fancy may suggest.. A certain amount of radicalism in the Legislature is always desirable, but radical- ism carried to an extreme is dan- gerous and much more likely to do harm than good.. The happy med- ium is an active minority radicalism, or progressiveness, as it may be called in up-to-date terms and a courageous conservatism in the majority, with the ability and the willingness to check the effervescence of that element which has everything to gain and nothing to lose. The present Legis- lature seems to have no lack of the radical element, but the very desirable conservative influence appears to be too much in the minority for the best interest of the State. There is mani- fested too much desire on the part of the Republican majority to “put it over” on the Democratic administra- tion; of the Democratic administra- tion to “get one on” the Republican majority and of the Progressive hand- ful to show the people that they are the only friends that the people have left on earth. The result is that, instead of transacting the business of the State with promptness and efficiency, the Legislature is frittering away the time and the money of the people in the introduction and discussion of all striving which shall be the sanest and - kinds of freak bills; in investigations and probings that may satisfy popular curiosity but cannot possibly lead to beneficial results; in starting imagin- ary and experimental reforms and in creating new commissions and boards to supervise things which in the past the people have been capable of taking care of themselves. The Legislature needs a generous assortment of com- mon sense, and unless either the Dem- ocratic administration or the Republi- can majority apply it, instead of either putting the other in the hole, both may be condemned by public opinion, which, however erractic it may be at times, is in the end always and invariably safely conservative. SHOULD ACT PROMPTLY. Senator Milan D. Wiggins has in- troduced a bill in the Legislature to amend the female labor law so as to exempt from its provisions stores and mercantile establishments in cities and villages of less than 2,000 popula- tion and outside the boundaries of in- corporated cities. The present Stat law limits the employment of women in Michigan to an average of nine hours a day or 54 hours a week, with ten hours as the extreme limit for any one day. the work The law is an injustice to women in must it curtails their earning capacity and closes many channels to their employment. It is an unecessary law, because conditions which might make it desirable do not exist in Michigan, either in the cities the small towns. Michigan who for their living, as or in It was not asked for by the women by the State, bui was put through as a union labor measure, obstensibly as a humane enactment, but in reality to check the increase in female employment and to furnish more jobs for the self consti- tuted labor leaders as inspectors and clerks in the State Labor Department. The law has been a hardship upon employers of female labor in Michi- gan, as well as upon the women who are dependent upon their own exer- for their support. Of all em- ployers the law has borne most harsh- ly upon the merchants in the smaller tions towns where trade conditions make it the open evenings during the summer months for the accommodation of the farmers. Senator Wiggin’s bill is designed for the relief of the small town nerchants, and so far as it goes it is worthy of support, and every small town mer- chant in the State should write to his representative and senator in the Leg- islature, asking that the measure be given support. The proposed amend- ment, however, does not go far enough. necessary to keep stores The stores and mercantile establishments in cities, no matter what may be their size, should be ex- empted from the provisions of this unjust and unnecessary law, otherwise there will be discriminations which will work against the prosperity of many communities. Allegan, for in- stance, is above the proposed popula- tion limit and would be obliged te observe the law, while some small town near by equally convenient for the farmers would be exempt, and what would be the effect of this on Allegan’s trade? The merchants of Grandville avenue, Madison square and Burton Heights would be compelled to keep early hours on account of the law, because they are in the city, ard would not their farmer trade go to Grandville, where the limit is lifted? cited all State where the amendment exempt- Instances can be over the ing the smaller towns would work to the loss of trade for the bigger towns near by. The only wise way is ‘0 exempt stores and mercantile estab- lishments everywhere in the State, no matter in what sized town they may be, and the merchants of the State should bring every influence to bear to this end. They can secure the change ni the law indicated if they go at it promptly and with vigor. No doubt the union labor grafters in and ont of the Legislature will oppose any such sweeping amendment to the law. I¢ is stated they will even insist upon the such stores as do not employ more limiting Wiggin’s exemption to than two or three clerks, but it 15 time the self respecting merchants of the State gave these influences to undet- stand that their selfish dictation as to how business shall be conducted is not called for and will not be tolerat- ed. The law limiting the employz:ent of men as clerks is not necessary. In the larger like Detroit and Grand Rapids, the whole tendency in commercial life is toward the shorter cities, The down town stores close at 6 o'clock during the week and work day. more and more it is becoming custom7 ary to allow the Saturday half holiday during the summer months. The on- ly time that night work is really re- quired is during the rush of the last days of the holiday season, and even The clerks this is never more than a week. their women the Saturday half holiday during three months of the year without deducting it from their wages, and yet under thic law, however willing the woman may be to help out the law forbids them to work an extra hour when trade are times when, no matter how care- ful the shopkeeper to have tke rule- observed, some one is careless, in- different, slow to follow your count, or in some way misses, and then re- flects, and finally concludes that he has been swindled out of a few pen- nies. If the habit of slightine this point persists, post a placard in a conspicious corner as a reminder; but meantime, be so emphatic in every stage that the final imperative will not be necessary. You have a most accurat2 system of making and receiving change, through which every transaction, big or little, goes through the hands of at least two of your accountants, with possibly a little cash boy or girl as a further precaution. It is sciccely probable that under these conditions the slips will slip, in; and yet they do sometimes occur. You charge your clerk when returning change to count it carefully aloud as it is passed into the hand of its owner, and he obeys. Yet the very fact that you are s+ 9a°- ticular may be the thing which throys the customer off his guard. He ce- listlessly, as a matter «af that is the end of the thing until he gets home, figures up the expenditures of the day—and then ceives it course, and there may be a reckoning which will surprise you, though yourself guilt- less, So, stick to the motto, Have it featured in your business, and then. emblazoned upon your Let your customers expect to do their reckoning; and then, after this has been done in accordance with your own results, let them see that they should stick to the count, and not come back grumbling later, when no one can tell whether the mis- take was made over your counter or that of some one else,—or whether there was a mistake at all. Accuracy at the time is what makes good friaznds in trade. if necessary, walls. own TREND TOWARD UTILITY. The lad who mentioned with all seri- ousness in his school essay that people usually gave books and handkerchiefs and similar articles for Christmas when it would be better if they would give something useful, like a sled or a pair of skates. was not so far out of the way, as the records of the last Christ- mas sales indicate. While this is an age of specialization, this does not apply to the Yuletide goods as we knew them a few years ago. More than one merchant who has for years prided himself his extra stock of toys and other strictly holiday soods has confided to his best friend that if he gets out this year he will nev- er again invest in a similar manner. While his neighbors are turning over money in their five and ten cent depart- ments or in staple articles of higher price, he has hard work to get rid of the hobby horses and other high priced toys which were once a part of the Christmas indispensables. Still more discouraging features haunts him that while his competitors can sell their fan- cy handkerchiefs and cravats that are upon MICHIGAN TRADESMAN left over at some price, much of his merchandise is hopelessly tied up for another year—then possibly to be con- demned as out of style. It is not that people have grown more economical. On the other hand, the sales far exceed those of a decade or People have learned, though, that as much real joy can be secured from something of use as from the countless frivolties with the Christmas label upon and the strictly Christmas air about them. The experiences of the year iust closed point more and more two ago. to the wisdom of selecting goods that will sell later. The demand is for that which can be used every day and is cer- tain to be called for. Christmas goods may he all right in their special season, but the all-the-year-round ones are the money makers, and the timely holiday gift is now the one which can be used for weeks or months to come. The builders of the Kalamazoo in- terurban are keen business men, en- terprising, progressive and ca,able, but it may be apprehended they are not up to the peculiarities of human nature. They announced their plan to build the air line from Kalamazoo to Grand Rapids last fall and declared their intention to buy the right of way for the road, instead of asking local aid in any form, They then proceeded to make their surveys and to indicate where the line should run. It is a well known fact that the build- ing of an interurban adds anywhere from 50 to 200 per cent. to the value of the real estate along the line, and to get the private right of way desired the company in this instance met with one continuous hold up, the owners of the land isisting upon having their profit in advance. The hold up was from city line to city line and also within the corporate limits of both terminal towns. As soon as it became known the railroad builders wanted a piece of property the price doubled in a day. If the corporation had been really cute it would have marked out its route and then put it up to the local interests to furnish the right of way. If they had made the people feel that they needed the road, instead of letting them think the corporation was anxious to build it, the right of way would have come easy and cheap. It may sound nice to be able to say that a road was built without asking local favor of any kind, but with human nature constituted as it is this plan is powertully branch of the Kalamazoo interurban may possi- bly be built from Allegan to Battle Creek and if the old plan is followed the promoters will have the same old problems of hold ups in getting the right of way. If the company will mark out its route and then tell the local interests to get busy, with the donation of the right of way as a con- dition to building the road, it will be found that the condition will be com- plied with and that the people will like the road all the better on that acc unt. There is nothing like requiring a lit- tle sacrifice on the part of the people who are to be benefitted to make them appreciate the good things they are getting. expensive. A THE SUPERFINE. GOODS. While the artistic establishment, where everything is of the highest exceilence and the highest price may have its place in the metropolitan circle, in the average small city, and especially in the small town, there is much room for goods of medium or cheap grade. People may want the higher priced article; they may real- ize that in many instances it is the cheaper in the end; but they have not the money to pay for it. Or for some reason the cheaper grade may be more appropriate; and yet they are com- pelled to pay the higher price simply because this lower grade of goods is not kept in stock. Not long ago we heard of a woman who left home without some neces- sary toilet articles, lacking space in her bag and acting on the idea that cheap articles would answer the purpose of the short trip could be easily pur- chased in the city. Imagine her sur- prise at not being able to find a ten- cent comb in any of the large depart- ment stores, though this was the rul- ing price for the serviceable grade in her home town. Fifty cents, or in one instance half this, for something which she had no need for when at home, and only desired the use of a few days. Finallv her eye fell upon a five and ten cent store, and she made a rush for the necessary articles minus the silver mountings. There are few communities in which the “golden mean” is not the really accepted popular demand. Think of this when adding new goods. How many of your customers are able to pay the top notch prices?’ How many will be forced to buy the cheaper This does not mean that the spurious shall dominate. If one cannot afford silk, there are now the mercer- ized cottons, which wear much better and look nearly as well,—if they are fitted to the size of the purse. The 10 cent comb did its work quite as well as the more dainty one which would have taken the change needed for other purposes. PROVIDE AGAINST DISPUTE. A definite understanding in the be- ginning often saves a gerat deal of trouble later on. A salesman began typewriter concern on He was assigned to a certain territory and told in a general way that he was to have all that the territory yielded. Both the salesman and the under- stand the agreement, but each under- goods. WO fon a commission. manager seemed to stood it in his own way. After a while trouble began. One customer who had been rounded up by the salesman came to the office and completed his purchase. Some customers had already been interested and reported by a previous salesman. Some prospective customers reported by the salesman were handled at a different office by salaried employes of the company. The salesman claim- ed his commissions and the house disputed his right to them. The sales- man had but three courses open—to sue, to quit or to give in. He chose to quit—losing, however, a number of good prospects. Later on the manager was heard 9 “We lose business for lack of men. Good men are very scarce.” Did he dream that nearly every good man in the business had heard the story of the ex-salesman? Such stories certainly tend to make good men scarce. Both employer and employe in this case lost by not having a definite un- derstanding. If the employer was acting in good faith he should have provided for such contingencies when he employed the man, leaving no room for dispute, even with an agent who did not know enough to bring up the points in advance. to remark: Chicago continues to take note of the passing of citizens whose mem- ories spanned almost the entire period of its existence. When Edwin Oscar Gale arrived in Chicago in 1835, the town, which had two years before, had an area of three- fourths of a square mile. been incorporated Its public buildings consisted of a brick Episco- pal church, a Lrick bank building, a brick “court house or clerk’s office,” a jail, a small post office, and three district schools. The leading indus- tries were a foundry, a steam grist mill, a steam sawmill, a brewecy, and a soap and candle factory. Ia 1837 the town became a city. It also tcok a census, which showed a poptlation of 4,107. Mr. Gale had long disputed with the late Fernando Jones the title of ‘first Chicagoan.’ Both men, then very small children, got to Fort Dear- born on the same day, by the same boat, the Illinois, sailing from Buffalo, but Mr. Gale made the claim that, owing to a desire to land on his birth- day, the youthful Jones remained on beard the boat over night, while his destined rival stepped ashore early in the evening. > ____ The recent statement by Presid =-nt- elect Wilson, to the effect that he deal with business men, be- cause they pursue a selfish policy is not only humiliating but discouraging. Tt exhibits a significant shortcoming —a seeming lack of desire to get at facts. It is undeniable that in every branch of cannot there are dis- honest members but it is a matter of record that the great bulk of honest industry honest as well as representatives is up in arms against the disreputa- ble contingent. The noteworthy and encouraging fact is that this effort emanates from within— that trade abuses are being corrected by the Evidently Mr. Wilson is totally oblivious to this im- trades themselves. portant and wholesome tendency. It is, in the opinion of The Tradesman, very unfortunate that Mr. Wilson should maintain that he cannot deal with business men because they are that they are not merge their individual interests, and that they are under suspicion by reason of all the acts and doings of some of them. selfish, ready to There are two classes of miserable people in the world—those who wor- ry because they have no money and those who worry because they have to worry over the money they have, Oa See ET 10 MICHIGAN TRADESMAN February 5, 1913 LIFE IN THE LEGISLATURE. To a Rural Mem- ber. Lansing, Feb. 3—It is quite a change. This thing of loafing a whole day at a time is something new to me. The noise, hum and clatter al- most drives a person crazy to begin with. The hotel and rooming house air chokes me; the baker’s bread poisons me, and _ this looking only against high and dirty brick walls makes a fellow stupid. It is a dreary contrast to the far-reaching view of How It Looks snow-covered rural homes, with their invigorating air. people can tie themselves down to live in a city, even with all the mod- ern conveniences they have that we in the villages and on the farm do not have. A steady stream of human beings goes surging and seething up and down the streets, in and out the doors of the capitol. It reminds me of ants and ant heaps. I can no more understand the commotion here than when a child I could understand why the ants were so busy. The Strain of the Life. It means a steady, wearing grind. I can not see that any one of the whole mass is doing anything that is useful, but there is no joy and pleasure to see in any face. They all seem to be under a strain of some- thing that is on their mind, some- thing that they have to do and are hastening here and there to accom- Even the first-term member that so far is doing nothing but eat- ing and loafing and trying to find a decent and cheap place to stay and a I can not see how plish. good cheap place to eat seems to be under the same strain. Civilization is, after all, more trag- edy than comedy. villagers are a lot of uncivilized sav- ages compared with the city people. No matter how we dress and tog up when we come to the cities, they see we don’t belong there. We are as care-free as the Indians of a half a century ago compared with these people, from the highest to lowest. We stop and half break our necks to see the top of the high buildings. They just bow their little, gather their clothes about them, put one shoulder to the wind and press on. We run around the corner to find out where the fire is when we hear a fire whistle. They never mind it, I suppose, until the fire has devel- oped something worth Civilization grinds out curiosity and sympathy, the first and best traits in children and primitive man, and that is one of the worst faults of civili- zation. Would Limit Cities" Size. Now that I am a Legislator and have been banished from home for & We farmers an} head a into seeing. week—a long week that at the same time has flown fast—it dawns upon me that if we are to make men happy and virtuous, we should against letting people build big cities. Just think of having a post-office that can house more people than there are legislate in my nearest village, and so many tons of mail coming into it I can’t see how the postmaster can personally read all the postal cards, and with his own fingers feel of and judge the con- tents of packages; or how can he remember to turn the mail back into general delivery when the box rent is not paid. It is so strange to see liquor sold openly and see all the in- vitations to come inside; so strange to see people drunk and no one to be under the nervous excitement of guessing who of three or four people it might possibly be that had furnished the liquor in violation of the law. A place should not be bigger than that we, all of us at all times, would know what everybody else is doing. This thing of checking up each other as we do in our nearby village is makes people good. what Needs New Impulses From Nature. Then, also, a town should each dav receive fresh and new impulses from the farm, from nature. How I wish the farmers would come in and tie their teams in front of the stores and hotels here. How pleasing it would bunch of cattle straying loose up the street to ea‘ hay out of the farmers’ wagons, with now and then a stray pig, the same as in my nearest village. How ! long to see my neighbor’s chickens as they come over to the yard to visit me, and how I even long for the English sparrows that I don’t care about seeing around the lumber shed at home. This thing of seeing noth- ing but human beings and plodding, pulling horses, sober, sedate and busy men, careworn and palefaced women, walk or run back and forth across each other’s tracks a thousand times a day is getting monotonous. There are few children to be seen, and those be to see a come you sce on the streets are old and mature beyond their years. I have Just think of it —not seen a cat for a whole week, mot yet seen a Cat. hardly a uog and not a chicken ex- cept in the grocers’ windows, dead, picked and cold. Have only heard a Babies and children don’t seem to be much in demand. baby cry once. Finer Sentiments Crushed. I can understand now why the finer sentiments and feelings of the soul are being constantly ground out of man in the big treadmills of civiliza- tion. Childhood and innocence do not fit into surroundings so far removed from nature. They come only and thrive where grass grows and flowers bloom, where birds sing, where dogs bark, where kittens play, where lambs and calves jump, and where colts run sarth shakes and trembles, where lakes smile and rivers go mur- muring along, where sunrise kisses them good morning and sunset finds them in their evening prayer. It is When we learn to understand it, there is poetry in the immutable, unchangeable laws of na- ture. When we look for it we find there is nothing new under the sun. so. the better so, too. In a way the whole business of the Legislature seems to be a trade, some- one votes with some one else be- cause he expects help to get his own measure through. Everybody, except myself and a few others I have met, seem to think that they must introduce some kind of a bill in order to let the folks at home know that they are here. Doings in the Hoosier State. Written for the Tradesman. The hour law for women, which has been introduced in the Legislature, is being strongly op- posed by laundrymen of the State. eight working roads of Gary and vicinity have united in a $5,000,000 corporation under the name Four of the interurban of the Gary & Interurban Railway Co. A Wholesalers’ Association will be formed in South It will be affliated with the Chamber of Comn- merce in that city. The Indiana Retail Merchants’ As- Fort Whryne, adopted resolutions opposing the pro- Zend. sociation, in session at posed 8 hour working day for women, use of trading stamps. A business system of municipal govern- ment was endorsed, also a garnishee and the law and a statute to prevent fraudu- lant advertising and “blue sky” bond and stock selling in the State. Terre chosen as the meeting place for next year and officers were follows: President, Ralph Anderson; Vice-President, O. C. Hornung, Terre Haute; Secretary, Thomas E. Palfrey, Vincennes; Treas- urer, Albert Goldberry, Lafayette. The Ad-Sell League of Northern Indiana and Southern Michigan met at South Bend and elected the follow- ine officers: President, C. R. Trow- bridge; Secretary, E. L. Potter; Treasurer, R. W. Smith. The organ- ization has 180 members and is third in size among bodies of its kind in the country. The Wabash Railway is preparing to build a new depot at Fort Wayne just west of the present structure. South Bend’s Municipal lodging house is well patronized by homeless- One night last week eighteen wanderers were given beds, which is Haute was elected as Clank, men. the largest number so far this winter. After being registered the men were given some bread if they wanted it and are then given good clean beds in a steam heated room. The Retail Merchants’ Association of Evansville passed a resolution en- dorsing the legislation bill now pend- ing to compel trading stamp concerns to redeem the stamps in cash. A reso- lution was also adopted urging the City ordinance making it unlawful for a peddler or agent to tenter a house where a sign “No Peddlers or Agents Wanted” is Council to pass an posted. The Maumee Dairy Co., with $60.,- 000 capital, has been incorporated at Fort Wayne and succeeds the Collins Ice Cream Co., of that city. Almond Griffen. —_22o—_ Magic of Finance Breeding an Unsafe Foundation, In 1905 the Brown Bros. Shoe Co. was doing a very substantial business on a capital of $2,500,000, consisting of $500,000 first preferred 6 per cent. cumulative stock, $1,000,000 6 per cent. cumulative second preferred stock and $1,000,000 common stock. For the eight years following this capital sufficed to finance an increas- ing business. The partners in the en- terprise did not seem to suffer at any time from a lack of vapital to take care of their expanding trade nor was there ever a complaint about poor profits. But that was all before the thought occurred that it would be well to in- vite the public in as stockholders. Now different. The wand of finance is applied to the cor- poration by underwriting bankers who are adepts at the application of water. To the company which did business on a capital of $2,500,000 the amount of the latter was increased by one sweep of the pen to $16,000,000. This was made up of $6,000,000 preferred stock and $10,000,000, common, with- out, as far as we can judge, the in- fusion of any additional substance. Once done the imaginative brain was relied upon to work up a balance sheet to make the superstructure, on which the largely increased capital is based, appear strong and substantial. This is done by placing an arbitrary value on trade name, good will, patent rights, leasehold, etc., covering $4,- 966,363, made up of what only the underwriters know, but which is near- ly twice the old company’s capital. In such operations we see clearly mirrored the fast pace at which magic finance is plunging along. But can it endure the of hard times? That we do not believe. Mushroom growth can not withstand trying weather. It can only blossom in a balmy atmosphere. how magic stress —_—__»>+>—___ Express Stocks Succumb to Fear. So well has the public taken to the new parcel post system that the serv- ice is bound to become increasingly popular as it develops, which, of course, means a loss of a revenue to the express companies, for they had a monopoly of the small package car- rying business until the Government became an active competitor. The express companies have tried to reassure their stockholders by the declaration that their loss in business has been comparatively small—at the maximum not more than 25 per cent. —and that this has been more than made up through an increase in ship- ments of bulkier parcels, but these statements have failed to impress shareholders. The fear that the parcel post will cut deeply into earnings has forced a steady liquidation in express stocks, until now they are selling at prices lower than they have ever seen. Adams Express is down to $145, a decline of $104; Wells-Fargo to $117, down $31, and United States Express to $59, down $25, all within a‘ year. The decline may carry too far. It often does where securities are suffer- ing under the blight of an unre- strained fear. Government competi- tion will not bankrupt the express companies. The worst it can do is to reduce the big profits made in former days. It would seem logical to assume that the express stocks were scraping bottom, or very near to it. —__—_2+>—__—_ “Have you resided long in this town?” asked a tourist of the oldest inhabitant. “Yes,” he replied, “a long time. D’ye see that mountain over yonder? Well, that was there when I came here.” The tourist traveled on. Fre eR es Ae al S ae February 5, 1918 MICHIGAN TRADESMAN 11 The Preferred Life Insurance Co. of America 1e ig is st 1g er en ed GRAND RAPIDS, MICHIGAN To the Policy Holders: Your Directors take pleasure in submitting this Third Annual Statement. Knowing your deep interest in the progress of the Company we submit the information in detail, showing the present financial condition, the growth in 1912 and the growth by years. Your Directors take pride in this exhibit of the steady, conservative progress of the Com- pany and the solid financial strength—our policy- holders being protected by Two Hundred Seventy- five dollars in good assets for every One Hundred dollars owed them. THIRD ANNUAL STATEMENT For the Year Ending December 31, 1912 ASSETS MORTGAGE LOANS .....-----:sseee eerste rete ....---$ 149,666.20 Loans secured by first mortgage on real estate worth more than double the amount loaned and interest accrued thereon, MUNICIPAL BONDS.....-.--------+:------- corse te 21,956.66 Grand Rapids. Mich., Water. Hancock. Mich.. Park and LIABILITIES SHARUDORY REGUERWVE....c........-.......-.---...-..-:...-% TT 22.25 Required by law to set aside to meet the insurance obliga- tions as they shall become claims by death or maturity. AMOUNT SET ASIDE FOR PAYMENT OF DIVIDENDS TO accrued interest thereon. POLICY HOUDUWHS IN 1983 ..........---2-- 22. eee ee ee: 1,300.00 PUBLIC UTILITY BONDS .....------ see settee ete t te i. 4,066.67 [ : Cadillac (Mich.) Light and Water Bonds and accrued interest ALL OTHER LIABILITIES .........------ 252+ see eee 646 00 . thereon. Sundry Accounts. POLICY LOANS AND PREMIUM NOTES .......----+.+-++++ 1,792. 46 an 4 . a / ma On policies in force (none of which is for the first year’s pre- SURPLUS TO POLICY HOLDERS ee 138,113.28 mium.) Additional protection to policy holders beyond the Statutory DEFERRED PREMIUMS.........-.2:e5:::sceeees teeter tne: 7,314.00 Reserve required by law. Net amount of deferred premiums on which reserve has been set aside. ACCOUNTS RECEIVABLE.........-+-----:2-sccct ccc 5,577.18 Amounts due in the regular transaction of business. CASH ON HAND AND IN BANKS ......-- 0-2. 2 seer rect 26,898, 86 TOTAL GROSS ASSETS.......---+051 5552s $217,272.03 Wa $217,272.03 Growth by Years ea i Total Insurance in force Dec. 31, 1912.......----. $4,096,573.00 Total Insurance in force Dec. 31, 1911.....------- 2,329,130.00 Dec. 31, 1910— eee ee $1,771,443.00 76% INS. IN FORCE Total new business written and paid for, 1912. . .$2,154,293.00 ASSETS RESERVE Total new business written and paid for, 1911... 1,364,381.00 $129,444.32 $ 7,244.00 $1,206,249.00 Gam over 198)....--...----- +--+ $ 789,912.00 457% Premiums on new business written in 1912..-...$ 62,673.91 Dec. 31, 1911— Premiums on new business written in 1911-..... $ 41,720.58 $190,114.44 $30,416.00. $2,325,130.00 SL a a ee. 7 oe Total premium income in 1912 ..-..-..----------$ 118,187.02 Total premium income in 1911 ...--------+---+:- 65,549.75 Dec. 31, 1912— Gam over (11. ......-.--.-.----+--- ++ ++: $ 52,641.27 80% $217,272.03 $77,212.75 $4,096,573.00 Total assets, Recemen Oli. wesc 104M Wee ees t-te $ 27,157.59 14% Reserve, December 31, 1912...---------------+>> $ 7731275 Reserve, December 31, 1911.------------------>- 30,416.00 JAMES R. WYLIE, Deetesse | 5. ete ee $ “46,796.75 153% President Paid Policy Holders in 1912: Death Claims (12 policies) .......... $16,000.00 WILLIAM A. WATTS, Dividends to Policy Holders........ 1,463.81 Secretary and General Manager $17,463.81 MICHIGAN TRADESMAN February 5, 1913 L Efficiency of Stock Man Affects En- tire Service. In no business to-day is good serv- ice so absolutely necessary as in haberdashery. Being a business that is ceaselessly striving to raise the standard in the art of dressing well, it is evident that it must have the highest type of representative to qual- ify. Having qualified, it is obvious that great energy and understanding must be exercised in order to main- tain superiority. Haberdashers as a rule employ but few men. This is the very reason why each man should be brought to the highest degree of efficiency and the very reason why it is possible to accomplish that end. From close observation and personal contact the manager can lay his fin- ger at once upon misdirected efforts and correct them. The opportunities of perfecting his force are far greater than those of the huge department stores housing hundreds of employes. There is no mystery involved in the attainment of a skilled sales force. It consists solely of an_ intelligent study in human nature; the picking of men qualified to represent your purpose, and the tactful handling of’ them until they become “you.’ A manager in a successful men’s shop in Massachusetts once employed a man who did not come up to his standards. Continued corrections did not improve the matter and he seri- ously considered discharging him. In watching him handle a customer one day, the cause of his failure became evident. As the prospect entered the door the salesman stiffened as if to meet an attack. Hlis approach produced a like effect upon the prospect. The atmos- phere was tinged with hostility and remained so throughout the proceed- ings. The prospect did not purchase and went out thoroughly disgusted with his treatment. The manager did not take his salesman to task, nor did he bewilder him with questions. He had found that he was afflicted with self-consciousness. What was needed was a lesson in creating a natural atmosphere, and by dint of careful work on the manager’s part this salesman became the most de- pendable man in his store. The work of perfecting this selling machine pegins properly with the stock man. Here is the man who to- day acts in an humble capacity but who, to-morrow, may be a real salesman. We have him in the raw, untutored in salesmanship and ignor- ant of merchandise, almost a nega- tive, yet he can develop those positive qualities by which our store is judged. How essential it is to our welfare him properly and early instill in his mind the ideals of our organization. Stock Man Needs Encouragement. that we educate His interest and prospects must be kept at a white heat. Discour- agements must not enter into his scheme of things and he must be brought to realize that the distasteful duties he has sometimes to perform are only fitting him to fill his next po- sition with merit. There is no romance to him in the keeping of stock in an orderly arrangement free from dust! he sees no benefit in what ap- pears to him plain drudgery. If left to his own devices, unless out of the ordinary, he will be tempted into a mere skimming over. In this condi- tion he is worst than useless, for time and money have been wasted. But he is young, a beginner and his mind is receptive, and an intelligent manager can mould him into efficiency itself. There are numerous ways in which to bring this result to pass. I would not attempt to set down any hard and fast rule to go by, for that would be absurd, but an illustration of how man directed the efforts of his stock man would not be amiss. and one Supplying an Inventive. A manager in a southern New Eng- land store was always at odds with his force because they failed to meet his ideas of capability. They were not untidy with the stock, neither were they really neglectful, yet there was always that absence of perfection his heart craved. His continual re- proaches were slowly reacting upon the men and instead of advancing they were gradually slipping into the state of sullen indiffertnce. In despair he resorted to a subterfuge that after- wards developed into a much-prized system. He summoned his youngest em- ploye, the one to whom dusting and straightening of stock was naturally assigned. The boy entered the office and gazed at what he thought a tyrant, with frightened eyes. This visit meant but one thing to him—discharge. The manager wheeled in his chair, smiled and put him at his ease. He did not reprove him, he was too wise for that now, but he did lay before him a plan that appealed to the boy’s ambition and sense of loyalty. Said he: “You're not taking hold of this busi- ness as you should. You’re not doing justice to yourself. What’s the trou- ble?” The boy started to speak but he waved him to silence. “What we need here is a real stock man, one who will think stock, dream stock, be a part of stock, day and night; one who is ambitious to be- come a real merchandise man, one to take some of the load off my shoul- ders. I have selected you to fill this position because you are the most familiar with its duties. Your dusting has peculiarly fitted you for this trust, and I know you will fulfill my expectations.” The boy flushed as he remembered the shameful way in which he had earned this compliment. “Your future duty will be to con- tinue this dusting and straightening of stock,” he went on, “and in addi- tion to Open each box, determine the condition and number of pieces it contains and whether the cover needs replacing or not.” He handed the boy a small note book. ; “You are to make entries in that book regarding your information, each morning, and surrender it to me each noon. Report in person anything you find that appears to have been mis- placed. Keep the counter cleared, al- low no merchandise out of its accus- tomed niche longer than to satisfy the wants of a customer. You are re- sponsible not only for the condition of the stock but also for the manner in which the department is kept. En- list the help of the salesmen and show them that what concerns you concerns them. Now, be faithful and banish the word discouragement from your vocabulary, and you will suc- ceed,” the manager concluded, laying a friendly hand on the boy’s shoulder. What More Responsibility Did. The scheme worked like a charm, because he had invested in his lowest man a grave responsibility and at the same time made the mechanical work secondary, knowing that if the boy rose to the occasion it would be done. To-day his store is an object of ad- miration to all, the sales force is of the enviable order and that little note book has become invaluable because of the knowledge it contains. The keeping of stock in presentable condition is less than half of what a true stock man contends with. It is absolutely necessary that an ar- rangement of sizes and goods be strictly adhered to. Relaxation for a moment in this respect might prove disastrous. Prompt service, which is synonymous to “good service,” is the pet slogan of most stores. To adver- tise a fact, then not stand in back of it, is dangerous. The modern man comes to look upon prompt service as expected in any store. He doesn’t request it; he demands it! Why, then, should there be any failure to give it? His good will is your asset, your principal from which accrue your dividends. The Chief Aid to Prompt Service. There is but one way to meet this demand, and that is to have stock in condition whereby service is instan- taneous. It doesn’t mean necessarily having the merchandise that sells oftenest in close reach, put it does mean that merchandise must have an orderly arrangement. Sizes should run in sequence and classes of goods should remain in their separate parti- tions. It is for you to decide the better scheme of procedure. Goods should be carefully restored to their places after each service, not shoved into the largest or most convenient cavity that presents jtself. If shelves and cases are utilized to their maxi- mum advantage much of this mixing of goods can be eliminated. Severe rules in this respect will help to serve an individual satisfactorily, and it is obviously the only way to handle a rush, A stock man who can intelligently fulfil what is required of him is worth all the trouble spent, and will prove one of the most valuable men in your -employ. Educate your stock man be- fore you attempt to eradicate faults in your salesmen.—John F. Lowry in Haberdasher. FOR SALE Stock of general merchan- dise in good growing town do- ing annual business of $22,000 on stock cf $5,000. Profits about $2,000 per year. Must sell on account of health. Good new brick building with lease of four more years if wanted. Low rent. Electric lights. Leading store in town. For quick sale will sell at a bargain. Will take about $4,000 to handle it. Address F. L. REYNOLDS, Middleton, Mich. MACAULEY SAID Those inventions which have abridged distance have done the most for civilization. USE THE BELL And patronize the service that has done most to abridge distance. AT ONCE Your personality is miles away. Every Bell Telephone is a long distance station. February 5, 1913 Can We Righteously Dump the Philip- pines? Colorado Springs, Colo., Feb. 3— I am an anti-Imperialist. By this | mean that I have always believed that the most mistaken act ever committed by our Government was the taking over to the lieve that, for our own good, we should Philippines. | also be- get rid of them at the earliest oppor- tunity; but can we righteously do so? I believe that any man who will visit the islands, and see, not Manila only, but something of the interior and of the other islands, will with me that we can not. I visited the the first time last winter, but I had previously say islands for lived a number of years in the far East, and was in Japan at the time of the war and after. There [ met many men who had been often to the Philip- pines. What have we done in thirteen years? The wild tribes are at peace. Head-hunting is a relic of the past. Men go about scantily clad, to the distress of the missionary, but long experience in the tropics has taught me that this is the best dress. had scarcely a foothold, under the wise guidance of Gen. Pershing, the Moros have almost totally disarmed them- selves. The general asked them to bring in their fire-arms. The chiels demurred, on the ground that if one gave up his weapon, his neighbor would steal his cattle in a night. So he called a council of the datos, and all agreed to surrender at the same time, so that now there is hardly a weapon in the island. At Jolo I saw wagon-loads of fire-arms, from flint- locks to Remingtons, being taken to be sunk in the sea or otherwise de- stroyed. This great island, for centur- ies the scene of constant bloodshed, is at peace. Perhaps the greatest blessing we have brought the islands has been a stable currency on a gold basis, much to the disgust of the Chinese money- changer. He can no longer charge 15 per cent. and 25 per cent. for ex- chaneing Greek drachmas or Russian rubles for Mexican dollars. Neither can the British banking firms, with their discount their own notes at 8 per cent., as here- tofore, and as they still do in China. In Mindanao, where Spain wellknown liberality, Manila has a magnificent system o! sewage installed, the foul mud flats have been filled in, and the water sup- ply is the equal of any in the world. These are details, however. What we have really done is to establish that hitherto unknown thing, justice. Up in the hill country, where might has been right since life began, the young American army officer is sta- tioned. These stations were raided at first, but punishment quickly fol- lowed, and now these boys, many of them but a few years out of West Point, are governors, police, and judg- es. The native has learned that by going to these men he can get his rights, no matter how powerful his opponent may be, and a new era has opened for him. Besides justice, we are giving them education. A band of devoted men and women have spread themselves MICHIGAN TRADESMAN threnughout the islands to teach in the schools that the Government has es- tablished. The schools are well at- tended. I could go on indefinitely with the beneficial results following upon our occupation of the islands, and please remember that I went there with my eyes wide open to see just the op- posite. Let me mention but one other thing that we have brought to the islands— the hospitals; unfortunately, still far too few. The native was at first sus- picious. The few that knew of hos- pitals at all, remembered only the old filthy holes that were called such by the Spaniards. 1 went one afternoon with a young army surgeon to the University Hos- pital in Manila. He went through a clinic of perhaps forty patients in less than half an hour, for time pressed, but in that time he saved the sight of many a child. He then performed that miracle of miracles, the restora- tion of sight to four patients, by the removal of cataracts. This being done, we were about to leave, when a big native boy felt his way through the gate. He was evidently blind and in great pain. The doctor lifted the bandage, called to the tired nurses and inside of five minutes had the frightened boy anesthetised. He had a deep ulcer of the cornea with pus in the anterior chamber, and it was a question of hours only before the eye would have been totally destroyed. The other eye, too, was already in- fected. Had it not been for that hos- pital and that doctor, that boy would have lost one eye certainly, and the other probably. And yet at the call of many honest people who do not know, as | did not, we would put an end to all this, destroy the first dawning of justice safety, and happiness that these poor people have ever known. Are they crying out for freedom from an alien rule that has brought them what it has? Not one in ten thousand of them. If Mr. Wilson, or any unprejudiced person, could but see those islands as the unnoticed traveler sees them, [ am certain he would change his opin- ion as | changed mine. I warn all those who urge evacua- tion of the islands, that such a step would mean nothing more nor less than turning them over to the Spanish metizo, for 99 per cent. and more of the native population are as incapable of even understanding self-govern- ment as children; to the men who spend their lives in plotting, stealing, and grafting in Manila, and who have been a stumbling block in the way of all advance, from, the time we took the islands, the governing power would go. There may be exploitation; I know of cases. There may be graft; I know of worse cases. But at its very worst, it is a heaven as compared to the least of our own municipalities, and to leave these islands’ now, and their mixed and ignorant people, with our work half-done, I believe would be a crime. We have put our hands to the plough. Let us keep it there till the end of the furrow. Frank H. Clark. Recent Manufacturing News All Over the State. Stanton—W. R. Roach & Co., will install a branch canning factory here. Cheboygan—Ed. Dorian has opened a harness and shoe repair shop on East State street. Jackson—The Jackson Corset Co. has increased its capital stock from $80,000 to $300,000. Hastings—Philip Lutz, shoe dealer, was married to Mrs. Mary Ann Coney, of this place, Jan. 25. Kalamazoo—The Freeman Whiting Baking Co. has changed its name to the Freeman Baking Co. Lansing—The capital stock of the Capital Auto Co. has been increased from $25,000 to $45,000. Detroit—The Detroit Foundry Sup- ply Co. has decreased its capital stock from $40,000 to $25,000. Muskegon—The Triplex Manufac- turing Co., has changed its principal office to Grand Rapids. Detroit—The Detroit Cigar Manu- facturing Co. has decreased its capital stock from $35,000 to $5,000. Sault Ste. Marie—The Northwestern Leather Co. has increased its capital- ization from $1,000,000 to $1,500,000. Saginaw—The capital stock of the United States Graphite Co. has been increased from $500,000 to $750,000. Lansing—Christian R. Madison has sold his flour mill and stock to W. W. Walton, recently of Detroit, who will assume charge Feb. 1. Kalamazoo—The Miles Dawson grocery store at 711 Portage street was burglarized Jan. 27, and goods to the amount of about $100 stolen. Zeeland—Fire destroyed the factory and stock of the Zeeland Ornamental Co., Jan. 20. The stock consisted of about $3,000 worth of casket orna- ments. Fennville—The Fennville Milling Co. has installed a complete set of new machinery and resumed opera- tion. The mill has been closed since last July. Kalamazoo—Van Bochove & Sons Manufacturing Co., dealer in lumber and operating a planing mill, has in- creased its capital stock from $25,000 to $35,000. tcorse—The Perfection Shingle & Roofiing Co. has been organized with an authorized capital stock of $20,000, of which $10,000 has been subscribed and $3,000 paid in in cash. Belleville—C. M. Ford has sold his interest in the general merchandise of Ford & Fisher, to J. S. Wright and the business will be continued under the style of Wright & Fisher. Lennon—A new company has been organized under the stlye of the Len- non Creamery Co., with an author- ized capital stock of $5,000, of which $3,500 has been subscribed and paid in in cash. Oscoda—The Dickinson Electric & Manufacturing Co. has engaged in busines with an authorized capital stock of $30,000 preferred, of which $20,000 has been subscribed and paid in in property. Michelson—The N. Michelson Lum- ber Co., operating a saw and shingl2 mill here, has purchased 1,000 acres of land located in Roscommon and Missaukee counties, estimated to con- 13 tain 7,000,000 feet of timber, weltiel will be cut and hauled to the mill at Michelson. The plant will be fully stocked for next season’s run. Detroit—The Fuller Claflin Co. has engaged in the manufacturing mercantile busines in and builder’s sup- plies, with an authorized capital stock of $1,000, all of which has been sub- scribed and paid in in cash. ‘Mr. Pleasant—The plant of the Har- ris Milling Co., Ltd., has been pur- chased by Ed. O. Harris, who has been a part owner with his cousin, Sam Harris. The business will be continued under the same style. Detroit—The Liberty Manufactur- ing Association has engaged in busi- nes to manufacture and deal in fire extinguishers, fire apparatus and me. chanical devices, with an authorized capital stock of $10,000, which has been subscribed and $3,000 paid in in cash, St. Ignace—The J nes & Kerry Lumber Co. has started its sawmill for its first winter run. The mill cuts 50,000 feet of mixed lumber a day and is receiving 6,000,000 feet of mix:d logs from the camps by rail. A hot pond was constructed at an expense of $3,500. Detroit—Cook-Knell & Co. has been organized to manufacture and deal in windmills, tanks, gasoline engine ma- chinery castings, etc., with an au- thorized capital stock of $40,000 com- mon and $40,000 preferred, of which $60,000 has been subscribed and paid in in property. Marcellus—The Marcellus Supply Co. has been incorporated to manu- facture and deal at wholesale and re- tail, in such articles as may be deemed advisable. The company has an authorized capital stock of $25,000, of which $15,000 has been subscribed, $500 being paid in in cash and $9,500 in property. —_—_+->—___ Occasionally one man may abuse another by praising his enemies. No man can stand in his own light without casting a shadow. OFFICE OUTFITTERS LOOSE LEAF SPECIALISTS 237-239 Pearl St. (near the bridge), Grand Rapids, Mich, Tanglefoot Gets 50,000,000,000 Flies a year—vastly more than all other means combined. The Sanitary Fly Destroyer— Non-Poisonous. Sa SA EEN TIENEN PES I SEE TOSS SE OS TRPEPTESUSTPTI STD SS Tes TTS SST MICHIGAN TRADESMAN Be CE NI a ee a acces clk cai dase ekstreme iw iinet nN February 5, 19138 = Mn nece( {CU is D 4 = INDOWanD INTERIO ECORAT IONS Teer How To Handle a Valentine Window Display. Fixtures Required. Five rolls white crepe paper. Three long wooden boxes. Two small wooden boxes. Three 6-inch wooden Five T-stands. Five large red hearts. Four arrows. boards. metal Plenty of price tickets Merchandise Required. About $5 worth of valentines. A few pounds of candy. A valentine window early enough in ihe season is an essential feature of ihe up-to-date and successiul store’s winter activities. The comparative shortness of the season is all the more reason why you should push valentines vigorous- ly. Any merchant who fails in this respect is making a serious mistake. The business fills in an otherwise quiet month with a big line of quick-selling merchandise that yields a large percentage of prolit. The valentine season also is a wel- the store from the impetus it gives, or can give, the sale of candy. fair chance at this time, greatly in- creased profits for February are sure to result. Use the displaying your valentines as you would Christ- The store that has the best display will sell the most valen- tines. i The will sell valentine some visitor to same care in mas goods. window trim All the fixtures The trim is easy accompanying valentines. can be home made. to make. Use it. Be sure to give plenty of prominence to candy. This is one of the leading valentine lines. White crepe paper should be used for covering the background of this When candy is allowed a valentine window. Over each fold put a 3-inch strip of white crepe paper, ruffled. After you get the ered the next thing background cov- will be to make some large hearts, as shown in the drawing. These can very easily be cut out of any kind you have and cover them with red The arrows can be made the same way. Simply mark out the design on the cardboard then crepe paper. and cut it out with scissors. The two hearts and the ar- row you see in the center are sus- pended from the top of the window by strings. The large heart and ra- the right and Teft, also on the floor in the front, are pinned on T-stands. row on Should in White. When you get this lay out fixed, arrange the boxes and boards as we Fixtures Be have done, covering them with white crepe paper. The floor should be in white, also. Now lets valentines. putting up the The first thing is to pin a row of five on each side of the two hearts. Then pin two short rows back of the hearts. In making the left unit, see that the showy pieces are put at the top. You hang one from the heart as we have done and hang two more on the T-stand and arrange the oth- ers on the tront of the boxes. begin can board in Trimming the Center Unit. The next thing is to trim the center unit. This consists of a board, a box and a T-stand. Put three large val- entines and two small ones on the top, also pin a row of valentines at each corner of the box in front. The right unit is made with the same fixtures and practically the same merchandise as the left. The designs of the valentines need not be the same, but they should balance in a general way. Now let’s go back to the left and fix another row of units. First is a box covered with white crepe paper and a T-stand. Pin six valentines to the T-stand and four or five more to the box. Next comes the T-stand and red heart. On this should be pinned three small valentines. To the right is another small box and T-stand, arranged like the one on the left. Use Candy in Floor Plan. All that remains now is the floor plan. This consists mainly of candy units. Each of the candy units is made up of pie pans and glass vases. Set a glass vase in a pie pan and fill the pan with candy and then build the thing up as high as you care to The Mob Impulse Should Be Over- come in Youth. Written for the Tradesman. Human characteristics may be sep- aratelly defined, named and classified as distinct elements, yet when we at tempt to assign reasons for actions we find those elements so complex, so blended, so modified by one an- other that we are not always able tu ion fo an action 4 distinct motive. Curiosity, though often condemned, is a natural and proper quality. With- out it the child would make very slow ass separate and progress in knowledge. And knowl- edge—learning—begins long before the child arrives at school age. Curi- the of learning before osity leads to learni-g the child realizes need The Display Photographed. on this same plan. 3etween these candy units put small valentines, according to the amount of room you have. In the center we have put a box of valen- tine cards, tags, stamps, etc. —Butler Way. seals, 2+. Dark Space Among the Stars. Absolutely dark spaces among the stars have puzzled astronomers since the time of Herschel. In Milky Way photographs, Dr. Kopff has noticed an almost complete absence of faint stars - immediately around certain nebulae, with an abundance of such stars within the nebulae and far out- side. A late suggestion by Dr. Espin is that the margins of such nebulae may be too diffuse to become illum- inated and yet dense enough to ab- sorb light. If such an assumption be made, he finds that it explains not only the blank surrounding spaces but the dark holes and lanes within the bright nebulae. ——ee oe Only the office without a salary has to seek the man. Later, a desire for possession. of knowledge may be a greater incen- tive to study than curiosity. Where there seems no desire for knowledge from a selfish motive—a motive proceeding. from self, not nec- essarily selishness—the parent or teacher often tries to awaken an in- terest by appealing to curiosity. So we may say that curiosity and a de- sire for knowledge are often insepar- able. Want of interest may denote lack of curiosity or lack of desire ‘to acquire. Like other beneficent qual- ities curiosity must be intelligently directed or controlled. Mob impulse may originate from curiosity, although it often acts inde- pendently. Especially is the latter ‘rue when mob impulse becomes a habit. Curiosity leads people to join a crowd; to turn aside from regular oc- cupation at the least sign of commo- tion or unusual occurrence. But mob impulse is often independent of curi- osity. It is a habit, and not a good one. Mob impulse leads people to February 5, 1913 act with a crowd and to act as they would not dare act independently. Therefore it is dangerous for one to be controlled by mob impulse. The mob impulse is inherent in most people or else it is easily acquired. It seems more natural for people to jump and run because some one else does than to remain still. But tor children or older people to flock to- gether is not evidence of curiosity or mob impulse. Companionship is a human need and to congregate togeth- er a normal desire. But mob impulse is an abnormal condition, and undesir- able outgrowth of unrestrained im- pulse. It is action not governed by sober reflection. Here it seems is a present day dan- ger. Well-meaning people—a great many of them—are endeavoring to inculcate the sang spirit!’ in our youth. Individual thought, individual effort seems likely to be submerged in the accomplishment of the aims of the class, school, band or society as a whole. Independent effort not having sufficiently developed in youth one must ever continue as a part of a machine—a unit in an organization —or else fail as an individual. The world has already too many oi such. Their prosperity or adversity’ is de- pendent upon the fortunes of the whole people. They can neither rise alone to independence nor hold their places when others fail. Evidence of lack of independent thought is seen in our “parrot politi- cians,” men who talk glibly on every public question; yet the well informed person recognizes it all as second- hand wisdom. They discourse, not according to their own independ:nt conclusions, but according to what they deem the most popular views. These men are not safe from the mob impulse. [It is the mob impulse, as well as the predetermination not to work any more than absolutely necessary, which causes workers to drop their work the moment they notice others doing so. One watches himself may dis- cover this inclination. And yet there is something else which operates pewertuily upon many. We must be charitable in our judgment. I+ may be to a certain extent the result of a commendable habit of resting at regular intervals. But this something else is a force—magnetic, electrical, mechanical or otherwise—which rounds and supports the toiler. With the cessation of work by others, with the stopping of machinery it falls awav from the person as a necessary support, a stimulus, an impelling ener- gy. Alone he has no more ambition; he realizes fatigue; he must cease work also. But we seem to be getting a long way irom mob impulse. Concert of action is indispensable in many things, in many situations in life. It is weli that youth be trained in this respect. Great things may be accomplished by united effort where individuals are without effect. It is needless to enu- merate the various situations which require co-operation. But this united effort must always be _ intelligently directed. control. who SUt- The impulse to act with It must be under perfect MICHIGAN others must be held in check until the opportune moment or for the spec- jal qgccasion, The sang spirit,’ as it is called to-day, must be well bal- anced by reason and self control. Mob impulse is not ¢o be overcome Control from without is not likely to be permanent or ef- fectual. by repression. Imposed strictures are but The contributing must be from within. temporary. force [t must be the individual. Children, youth, must be taught the need of self control; the desirability and the bene- choice of the fits to be derived from being able to hold one’s self in subjection. One train himself or hersel: to overcome this mob impulse. Oc- casions arise almost daily when one should check himself from acting with the crowd; occasions when noth- ing is to be gained by acting with the crowd except to gratify idle curiosity In every vocation in life one may reap the benefit of having overcome the mob impulse. Not only does obli- gation to employers frequently require one to refrain from being moved by may the crowd, from neglecting work or duty, but dangers are averted, calam- ities prevented, lives are saved. One calm, self possessed person may pre- vent a panic; a few may restrain a mob. In time of great danger only those who are trained to self control, who are unmoved or uninfluenced by mob impulse, are competent to com- mand or obey—to direct or execute orders. If any young betweer 15 and 25 years of age—who has any regard for right and wrong, any com- mendable ambition, any self-respect, any regard for his friends or family, could only realize what a mob is, would think of himself as a part of body, as sharing in what it does, it seems as though he would be careful, very careful, to avoid being led into any situation where he would mMan——sSay such a be looxed upon as a part of a mob. A few students start out for a good time. They ject in view or they may have none. attracted. may have a definite ob- Attention of others is “What's up now?” “Let's go and see tie fun. =§Come on! The mob impulse seizes one, a dozen, a score, a hundred. The crowd increas. es, common sense is left behind, pru- dence is forgotten, individual respons- ibility is not considered. The out- come may be disorder, destruction of property, violence and crime. Every individual in the crowd shares in the responsibility—is in part guilty—and every student, every student’s family, the school, the city, the state and the country are disgraced. Mob impulse! No set purpose in each student to be above it; to be independent of it, to be free from it; to be free indeed. E. E. Whitney. —-—_> 2-2 “Call Down” Sometimes Helps Hold Customers. The subject under discussion was how to hold a customer. Everybody was suggesting ways and means which had for their foundation politeness and pleasant argumentation. Jim Brennan, junior member of the Bren- nan Metal Company, did not believe that polite, sugary phrases were al- boys.” TRADESMAN ways the best means of keeping a cus- tomer. “Occasionally,” Brennan said, “a customer should get a calling down. Of course, you don’t need to be im- polite about it, but you can be straight- forward. [I administered just such a rebuke to a customer a few weeks ago and I believe | have got him for good now instead of losing him. You man. lt is Lom Blaine, general manager of the Un- derwood & Johnson Foundry Com- pany. He has been buying metal from us for years. We never had any trou- ble with him until about six months ago. “At that time one of our salesmen told me that Tom was rather unpleas- ant to him that morning—told him he had no time to talk. He thought something might have gone wrong in the plant and that was why Blaine was so sour, “A week later our agent again went to see Blaine. And again Blaine had no time to see our man. For about three months Blaine had been making it pretty disagreeable for our repre- sentative, and from a good customer the Underwood & Johnson firm was getting to be a dissatisfied, proposition. “I knew there was no use blaming our man. He was doing his best, Somebody, of a competing concern, must have been after the Underwood & Johnson firm trying to sell them metal. I decided | would and see Blaine myself. “T went into the office about three months ago. Blaine saw me, but was too busy to talk business. I asked him when I could come again. Well, he was not sure. He would be busy for two or three weeks and maybe know the cranky go over longer. At any rate, he would not need any metal for that length of time. “At the end of five weeks I went around again. The office boy took my name in to Blaine came out of his office with a sheepish look in his face and told me that the was out. I knew the boy was lying. He was told to. I called again a week later. “This time the manager had an ‘im- portant conference, on hand and could not possibly be seen. Again I went away. I came back ten days later. Mr. Blaine was in the plant this time, but some machine had broken down. He could not be seen. I waited two weeks more and again visited the man- ager. This time he sent word that he was in, but was too busy to see me. Moreover, he was not in need of any metal just then. “That got me kind of warm. J] brushed by the office boy and went right into Blaine’s private office. He was displeased. Why had I come in? Hlad not he sent word that he did not want to see me? ““Ves, Mr. Blaine,’ I said. boy told me so. you.’ A “Call Down” That Paid. “But you cannot see me,’ the man- ager snapped. ‘I have not got the time to talk to you.’ “Mr. Blaine, can you give me five minutes’ time?’ I asked, growing a who boss ‘Your But I wish to see 15 Dit angry myselt| “In fact, | will compromise with you on two minutes. [ can say all | time. want to say in that “Now, Mr. Blaine, you have men on would you like to have some one treat your the road, haven't you? How men as you have treated our represen- tative, as you have treated me, half a dozen times now? ‘If you don’t want to deal with us, why not be straightforward about it? Why not tell me that you have ways and means of procuring your metal from somebody else than from us, or that you are under obligation to deal with some other concern? I will have nothing against you for it. **And you will do our firm a favor. We will not send our man to see you anymore. ““Of course we want all the trade we can get. Of course we want to keep the Underwood & Johnson firm. But our self respect is even greater than our desire for business. If you don't want to deal with us, just say so. (One word from you and never again will any representative from our firm give you the least bother. We will not try to see you any more.’ “Will you believe it, boys, Blaine is now our best man to deal with, and the Underwood & Johnson firm is one of our best customers, and [| am sure they will be for a long time to RK. B Vostle come. —_222—____ It is easy to tempt those who sit around and wait. Hart Brand banned G00ds Packed by W.R. Roach & Co., Hart, Mich. Michigan People Want Michigai Products 139-141 Monroe St Roth Phonos GRAND RAPIDS, MICH ELEVATORS ) Hand and Power For All Purposes Also Dumbwaiters Sidewalk Hoists State your requirements, giv- ing capacity, size of platform, lift, etc., and we will name a money saving price on your exact needs. SUGGEST Mapleine To your customers as a change of “Flavour.” It can be used like lemon or vanilla. It makes delicious table syrup when added to white sugar and water. Order of your jebber or Louis Hilfer Co. 4 Dock St., Chicago, II. Crescent Mfg. Co., Seattle, Wash. MICHIGAN TRADESMAN al cael February 5, 1915 STRANGE ELEMENTS. Danger of Their Introduction Into the Business Family. At the beginning of a new year, as at the commencement of any period in business life, there determination to make a material in- should be a crease in net profits. The how to do this. great problem, of course, 1s You cannot increase the selling price of your goods, per- haps, at least not out of proportion to increased cost. You are already the lowest prices. stock at You are taking ad- discounts. buying There- fore there seems to be little to hope vantage of your for from the standpoint of economy in buying. I+ is possible that you are not pay- ing more than is right for labor. Your assistants are receiving no more than proper remuneration. It is evident there can be no curtailing in that par- ticular. now deal- ing with a supposed case of that kind. All in the Family. What then is the way to accom- plish the increase in net profits? It would seem that we must fall back upon efficiency. Increase the total amount of business which will in turn increase the amount of net profits. In seeking to solve this problem there is a tendency on the part of many to do so by adding to the force employed. A merchant contemplates a new department, and he considers the necessity of new assisstants to run it. Sometimes that is desirable. It may be there is no person at hand with the experience and knowledge adequate to grapple with the task. Proficiency is a handmaid of effi- ciency, and so it is absolutely essen- tial that new blood be introduced to give life to the added department. But it is not always the case. It is possible that there is a way to put this portion of the business upon the shoulders of some one already con- nected with the store. If this can be done, so much the better. It keeps things right in the business family, and avoids the possibility of the com- ing of an undesirable addition. Understand Each Other. It is surprising how many setbacks to trade have come changing of the force. At least we are through the It is a risk that must be taken more or less of- ten, for there is no getting away from it, but it is a risk just the same. When a number of people have gotten used to working together, un- derstand each other, and are accus- tomed to personal peculiarities and characteristics, there is progress. If they are harmonious there is team work, which is a valuable asset to ef- ficiency. If one resigns, or gets mar- ried and leaves for that reason, or away, no matter what the cause: if there is a change made by the bringing in of a stranger, and the going away of one of the regulars, there is a break for the time being until all are adjusted to new condi- tions. Adjusting to New Conditions. It is just the same if increased busi- ness requires another salesman. Then there must be a place made for him moves in the family circle, and all shift around a little in accomplishing the adjustment. It seems like a little thing, but there is lost efficiency for a few days at least, and the business suffers. It may take weeks for the new order to work properly, no matter how ad- vantageous it may be when it really gets to going. It can never be told with any cer- tainty what is going to be the final re- sult. Perhaps the newcomer may be a disturbing element. He may have new ideas which will upset the old manner of doing things. He may start all the rest of the force going in the wrong direction. It is wonderful how a little leaven leaveneth the whole lump. Althcigh you may have thought you were well acquainted with him before he came, you may find your superficial knowledge was very faulty, and that he is altogether different irom the idea you supposed. Influence of Familiarity. Not that he is intentionally a trouble maker. He just starts from the other end to do things, and he gets the whole force by the ears as they find themselves under the in- fluence of a being from an entirely different world so far as_ business methods are concerned. This makes changes -undesirable when they can be avoided. Custom- ers get the habit of meeting people in your store who wait on them. If they are pleasing to the trade they are missed when they are gone. New faces make the store seem strange, even though the accustomed salesman still remains. There was once a woman who quit calling upon her dearest friends be- cause new furniture was bought and the place seemed so strange there- after. Of course that is going to ex- tremes, but it shows the latent in- fluence of familiarity in the human being. Awakening Ambition. This is all leading up to the state- ment that when it is possible it is far better to delegate new work to old employes. Not if they are already overburdened so that they cannot do right what they have to do. But if there is a chance to fill in idle time, do it, and pay additional wages. This will be cheaper for you than employ- ing somebody else, for the increase in salary need not be as much as an en- tire wage of another employe. The increase adds interest to the work of the one receiving it, and shows him he is appreciated. He goes at it hammer and tongs, as a rule, and his earnestness helps build success. He probably does all his work bet- ter because he has this incentive to push. He feels that he has a chance, and ambition is awakened. Power of Willing Work. Thus efficiency is increased. You get the work of a new man out of the old one without doubling his pay, and he is more than satisfied. both ways. There is a great power in willing work. Twice as much is_ possible when there is interest and pleasure in doing it. A man may think he is It works doing all he can crowd into the allot ted hours, but just show him where it is to his interest to do more, and see how quickly he can manage it. That is genuine efficiency, getting all you possibly can out of the force without treating them slavishly, and at the same time paying them for all they do. You are paying yourself at the same time. That dollar a week you are not pay- ing an assistant, which you know he deserves, simply because you have him in your power, is not saved. It is lost, and several more with it. He knows as well as you that he is under- paid. He may work aparently as hard as he can from morning till night, but he has not his heart in the labor, and the .efficiency is lost be- cause without his heart his life is not there. He is a machine, and not an interested man. Satisfaction among the force of em- ployes is one of the greatest aids to efficiency. There are no congrega- tious in corners for the purpose of grumbling. Everybody is putting in his best licks, and your business is moving forward as a result. —_2-2 Value of Different Kinds of Bread. The value of different kinds of bread has been discussed for many years and from various points of view since the days of Sylvester Graham. This temperance reformer of the carly part of the nineteenth century based his cure for alcoholism on certain radical changes in diet, laying special stress on abstinence from meats, and the use of bread made from unbolted wheat meal. Hence the names “z2ra- ham flour’ and ‘graham bread.” Wheat deserves the wid:-spread consideration which has b:en given it, because of its superior value as a food. It easily ranks first among the food products at our disposal, although rice probably forms the staple food for a larger proportion of the human race. The wheat kernel is made up of a number of parts which experienc different treatment in the various mill- ing processes in the preparation of flour. When the grain is crushed the meal contains coarse particles of bran, the outer coverings of the seed. Bread made from such wheat meal will con- tain all of the nutrients of the origi- nal wheat; but the bread will be coarse in texture, dark in color, and rather strong in flavor. Graham flour or wheat meal is usually made from soft winter wheats. Sifting wheat meal to remove the coarser particles was the first step toward the making of white flour, the use of which has rapidly increased with the progress of the years. The advent of the later roller- process methods of milling has con- tinued the essential feature of the earlier schemes in separating the bran from the interior of the grain; but it has materially improved the bread flours in common use until the stan- dard fl urs from hard wheat carry more protein than almost any graham flour in the market thirty years ago, and as much as many now offered. for sale. Newer methods of agriculture have assisted in increasing the gluten content of wheat flour through the altered composition of the newer var- ieties of the cereal. The most reliable experiments made from the different types of flour show that standard patent process flour con- tains more available nutrition and energy than either graham or whole wheat flour. These facts have lately been supplemented by English statis- tics. They shew that with respect to the availability of their total energy the breads differ little; with regard to the protein there is a slight advan- tage on the side of the white bread. So far as digestibility is concerned, there is no justification for extreme statements as to the advantages or disadvantages possessed by different kinds of bread of the commoner types. The gratifying fact is that flour of all kinds is an economical food even at the present prices. ooo Automobile Traffic Dries Out Wet Roads. Drying roads with motor cars is the latest development of the useful- ness of the horseless vehicle. Re- cently, just before some big motor races which were to be held abroad, the course for the race was found to be be too wet for the preliminaries, owing to heavy rains. The managers at their wits’ends to devise a method of drying up the until it suddenly them that continuous traffic by motor cars would do the work. of the race were road, occurred to Invitations were extended, therefore, to all who owned automobiles to go over the course, an explanation being made as to the cause of the invitation, public spirit being thus aroused. Before sunset on the day the invitation was issued there were more than 500 cars speeding around the course, ranging in size from a small electric to a heavy beer truck. The result was that the track was dried to an extent that had seemed impossible. —_2+.—___ The Sea and a Drop of Water. A German professor named Mein- ardus has amused himself with cal- culating how long a drop of water stays in the ocean before it is evap- orated, and how soon it returns to the sea. Calculating—he does not say how—the total evaporation from the surface of the ocean and estimat- ing the total volume of water in the oceans, a drop of water entering the ocean will stay there 3,460 years, pro- vided it awaits its turn to be evap- orated. However, the professor ad- mits that the surface water stands a good chance of getting ahead of its turn. The average stay out of the ocean is only twelve days before it has fallen in rain and run again to the sea. ——>++2 Mammy’s Expedient. Little Rastus was becoming very objectionable in school, because his wool was growing longer and longer, far beyond the cutting stage. The teacher tried hinting to no purpose, and then told him outright to go have his hair cut, giving him a quarter for the purpose. Rastus broke out crying and said: “No, Ma’am, I dassn’t hab it cut. My mammy she wants a new switch and she’s done a-growin’ it on me.” back EE te ee | a February 5, 1913 MICHIGAN TRADESMAN 17 . | Feed the Wage Earners Well Remember, that those who go out to earn the daily bread ought to have good bread after they have worked so hard to earn it. If you don’t think it important to do your level best on other things for the table, bread, at least, deserves your careful con- sideration. Buy other ready baked goods if you wish, but as a matter of health, as well as justice and sentiment, BAKE YOUR OWN 4 BREAD, Then you know what’s in it—and what is not in 1t—and he knows you DID IT FOR HIM. Don’t experiment. Give him the BEST. Buy LILY WHI “The Flour the Best Cooks Use’’ Because, as Mr. Post says, ‘“There’s a reason.” In fact there are several ‘‘reasons.”’ We make it especially for women who want white, light, good- tasting bread. Those who have no pride in their baking and think all bread “looks alike’ need not be so particular. But those who are really anxious to do ‘‘better things” in bak- ing will find Lily White a great help. In sanitary, sewed sacks, always. Valley City Milling Company Grand Rapids, Mich. This is a reproduction of one of the advertisements appearing in the daily papers, all of which help the retailer to sell Lily White Flour. MICHIGAN TRADESMAN OE RS Rea SR A kn GE ree gene February 5, 19°23 CORRECT ACCOUNTING. How the Dealer Can Do Business at a Profit. Sooner or later every business man takes his pencil and tries to find out why he is not making more money. He knows the business that he is doing. He believes that he is running that business carefully. He thinks that his employes are honest. Al- though he realizes that competition is sharp, and that conditions may not tavorable as he yet he sees no reason for his profits being so small. He expected them to be larger. He cannot understand where they have gone. So he goes to figuring. on the total amount of his business. He figures ought te be in that kind of business. lie totals up his fixed charges. He then adds up all his bills to tind out what he has paid for during the year. He subtracts that from the total amount of money he has taken in, and finds that the balance is not at all the same as the theoretical percentage of profits that he expected to get. What be as would wish, He figures what the average profit is the trouble? It certainly is puz- zling. Let us see if we cannot write down some rules which will apply to any business and help in determining what its profit ought to be. 1. The first thing which every busi- ness man should do is to figure accur- ately his fixed charges. The fixed charges are any fixed expenses which the frm will have whether it does any business or not—rent, light, heat, in- surance, taxes, stationery, telephone, up-keep of the property and the sal- aries of its employes, to do business under normal conditions. Every busi- ness man should make a careful esti- mate of what his fixed charges are going to be for the ensuing year. 2. In addition to the above every business man should make an allow- ance for unusual expenses, such as accidents, emergencies, repairs of an infrequent character. If this ance is not made then those unusual expenses will come out of the profits allow-. of that one year. In many failures it is just such an unexpected thing as the above which puts the firm out of busi- ness. If, however, such an allowance is scattered over several years, then when the unexpected happens the business has, in reality and practically, been covered by the “insurance” piled up against it each year. 3ad Credits. 3. A third allowance ought to be made by every business for bad cred- its. The total amount of business done on cash is so small compared to the grand total of all kinds of business transacted that this rule ap- plies to practically all business men. Any concern which figures that i+ is going to collect all of its money due, is simply inexperienced and so op- timistic that it is an Hence an unsafe. risk. must be made for the money due which cannot be collected. The cash store, or other business firm doing a strictly cash business, has lossess peculiar to itself. which fully offset the losses through uncol- lectible accounts, allowance 4. In addition to fixed charges, cost of materials, unusual expenses and poor collections, you must figure out what it will cost you to handle Every new dollar's worth of new business that you will get will, after a certain reached, cost you a certain percentage to handle. You might as well figure that percentage in advance. If increase your business $500, or $5,000, or $50,000, or $500,000, or amount you have set your heart on, just figure out how much more it is going to cost you to take care of that Don’t trust to luck. Know the game you are up against. Win because you are not blindly, but are using the creative and organizing and planning faculties with which you are endowed. your business. amount. is you whatever business. Face the facts. working Increasing the Business. should be made hv every business man for increasing his 5. Provision susiness. A business which is not going ahead has the elements of fail- lf it stands still long enough it will go backwards. When it does start on that down-grade it will be mighty hard work to reverse and start ure in it. up again. Must Get New Business. “ Furthermore, even the best-run is continually losing good customers by death or removal and other causes Unless active means are taken to replace those old continually the busin2ss cannot even hold its own. In this age the fight for business is so keen, vigor- ous and relentless that unless a busi- ness man is fighting all the time his firm would not be a good investment. Iie will be sure to remain “small fry,” and to be absorbed by some of the bigger and more progressive concerns in his line. The usual method of getting more customers is through an appropriation business many customers for advertising, but that appropriation will not produce the proper results if the business itself is not so conduct- ed along modern lines as to take ad-- vantage of the advertising thoroughly representative of the business itself. Add Your Profits. 6. When you have figured up all the above, then add a legitimate profit. Don't let your profit be “whatever is left after you have paid your bills.” Do as the big business men do; as every well-organized incorporated does—make a definite esti- mate of your profits and try to hold your business up to that estimate of those profits. Whatever you clear in excess of the estimated profits is ex- business tra, and can be used as an additional dividend or as a sinking fund, or for enlarging the business. Incorrect Costs. The loss of profits in almost every business is due to lack of knowledge of the costs of doing business in that line, under the particular conditions of the firm in question. Indeed, many concerns do business without a clear, definite idea of what they have done or what they are going to do. One of the great steps in the progress of modern business has been the per- sistent search for correct cost finding and cost keeping. M. P. Gould Plain Facts About the Cost of Living. Written for the Tradesman. “The high cost of living!” I am beginning to tire of hearing and see- ing the words. However, as the others will not quit using them I propose to begin. I may not add one word— one helpful word—to what has al- ready been said on the subject, but some one may be enabled to see the matter in a little different light than it has been treated before. who thinks for himself from a different point of any one else. Every one sees things view than With or without reason, people generally have become possessed of the idea that it than it ought. more to live In other words, that the cost of living is out of proportion to the incomes of the people, render- ing it a hard struggle to meet neces- sary costs expenses. Something is wrong somewhere, even if it be only a delu- mistaken notion, which has taken hold of the people. And further, people believe themselves helpless to overcome this condition—helpless as They contend that the Government ought to find out the trou- ble and right matters; locate the blame and make the guilty ones quit their oppression or extortion. Yes, the Government ought to do certain things—things that the individual can- not do. And the individual must do certain things for himself, else all that legislation can do for him is of little avail. S10M, a individuals. Js the cost of living high? It would be unpopular to dispute the affirma- tion. Intelligent people know that there are two sides to the question. High and low are but relative terms. A thing is high only by comparison with something else. A high fence is low beside a tree or building. A high building in the village would be low beside the city skyscraper. To the man who is looking for a twenty dol- lar overcoat the thirty dollar coat is high. To some other man it is a low- priced garment. The cost of living is high, measured by dollars and cents, when compared with the prices of a few years ago. Measured by present-day wages—by the earning power of the people, and confining necessities to the same range of articles—cost of living now is not on the average as high as at various other periods in our history. advanced on many things—but not on all; so have wages, and in equal proportion. The wage earner, the salaried employe, can live as comfortably to-day as he could a few years ago when prices were lowe He has comforts, even luxuries, which his father and grandfather could not afford, though they worked as hard, as many or more hours a day and as intelligently as the people of to-day. Prices have But all are not wage earners; all salaried workers or officials; all are not able to work. Widows, orphans, invalids, pensioners there are with a definite and unvarying income. This income does not increase with the increase in cost of living. These are not people are the ones who suffer hard- ship in times of high prices, and very few of them can help themselves. And so, in these times of prosperity, when there is abundance of food and cloth- ing for all, some suffer from no fault of their own. There ought to be a means of ready adjustment, a method of supplying what is lacking to cer- tain without causing them to feel that they are objects of charity. 3ut we cannot deal with this phase of the matter now. Robberies, extortion, oppression, wrongs of this character, have existed in every age. They are not now more rife than ever—probably less so. Ther? are evils to be corrected. But many of those who profess to be anxious to right evils are looking somewhere ones else for the trouble than where they well know they exist. Those who are earnestly at work to right matters have their hands full and are not given the support, the backing, the co-operation they require to ac- complish their tasks. While one evil is being overcome another is develop- ing and gaining stronger hold. Conditions which result in hardship, in apparent injustice, to some are not all caused by wrong doing. Methods change: new conditions produce new opportunities and new obstacles. By force of circumstances some people are bettered while others suffer more. When prices are high, certain ones have their innings; when others prices go come into their own. Prices can not go down any too soon to suit some people. They may go down altogether too soon for others. Yes, and for some of the very ones who are now complaining so much about high prices. High prices and good wages and plenty of work for all who can and will work, is better than low prices wich little work and low wages or no work at all. While we may contend that “not the high cost of living, but the cost of high living’ may well be applied to many people, we recognize the fact that there are oppressive trusts, un- down just combinations, soulless tions, extravagant government expen- ditures, taxes and tariffs. There is a constant warfare between corpora- excessive those who are seeking the good of the people and those who are after their goods. Let every one seek to learn the true conditions and help the right side. But this general complaint about the high cost of living! How shall lt is a bad; it 1s a theme; it is a contagious habit; it is a convenient topic, same as we describe it? popular the weather; it is a cloak to hide ex- travagance; a payment of accounts; it is a weapon to beat down prices with the producer; it is an excuse for haggling over prices; it is a sham, a pretext for neglect in when dealing pretense. The spendthrift and the miser alike find it convenient. The extortioner uses it to justify over- charges. Solicitors, office-holders and office-seekers work it for all it is worth. It heads bargain announce- ments and reduction sales. It is very handy for one who does not’ want to aid benevolent or public enterprises. And, well, it is the scapegoat of the But it does not seem ready or anxious to get away into the wilder- ness bearing the sins of the people. E. E. Whitney. age. Bre ee a February 5, 1913 MICHIGAN TRADESMAN 19 We offer to the grocers of the United States $50,000 of our Quaker Oats and Mother’s Oats advertising money. Every grocer who purchases Quaker Oats or Mother’s Oats (regular or family size) and will make a display in his store, will be paid a refund for his advertising service. By a display, we mean a pile of goods on the counter or bread box, or any prominent place in the store where customers will be reminded to buy. We want a striking display in every store. We want it for your sake as well as for our sake. It means a multiplied sale, and just at the season when Quaker Oats and Mother’s Oats sell their best anyway. On a one-case lot no allowance is made. It is not a sufficient display. On a two-case order, displayed, we refund 40 cents. It is a small display, but we want to pay something to all grocers. On a three-case order, displayed, we refund 75 cents. On a five-case order, displayed, we refund $1.25. On more than five cases we refund nothing at all, for a five case lot gives all the display we need. THIS IS THE OFFER Good Only in the United States Purchase now, from your jobber, a two-case, three-case or five-case lot of Quaker Oats or Mother’s Oats, either or both combined, for delivery in one lot on or before February 15th, and make a display in your store as out- lined above. For such displays of Quaker Oats and Mother’s Oats we refund to the purchaser as follows: Two cases, regular or family size - - - $0.40 Three cases, regular or family size- - - 75 Five cases, regular or family size - - - 1.25 (By one case we mean 36 packages regular size or 20 packages family size) How to Collect the Advertising Refund Mail to us your jobber’s invoice showing the purchase of one of these quantities in a single delivery and before the date specified. On the invoice please make a notation that you have displayed the goods as per agreement. On receipt of this invoice we will send the merchant our check for the amount we owe him and return his invoice in the same envelope. Applications for refund should be made not later than February 20th and addressed to The Quaker Oats Company Advertising Department, Chicago, Illinois a ane in oa nlite inde omcaomnit Asie SMe 20 oar eee a aaa February 5, 1913 Easier to Hold Customer Than Gain New One. “1 dont know how it is, said a butcher the other day, after listening to a particularly long tirade about his meat, his service and himself, from a determined looking woman. “If I sold her the finest piece of steak on earth for 10 cents per pound, she'd raise a fuss anyhow. She finds pleasure in kicking, that’s my opinion.” Every butcher makes remarks of this kind at one time or another, for there are always one or two cutomers like this in every meat market. Kick early and kick late is their motto, and religiously they live up to it. Luckily they are but few, as most people are amenable to reason, but their trade in the ageregate amounts to enough for a butcher to use his best efforts to hold it. Many believe that they are better off when such trade goes else- where, but in living up to this belief they forget that it is a good deal eas- ier to hold a customer, no matter to what lengths they have to go to ac- complish it, than it is to gain a new one. The high prices that have been the rule in the meat business during the past few years have made many addi- tions to this class. People seem to think that the butcher sets his prices arbitrarily, and that no other factors enter into the price. save his own will. They are constantly seeing bargains in meat all over the city, and usually come into the market asking how it is that they see sirloin steaks adver- ‘ised for 20 cents two blocks away, while their own butcher is charging then 28 cents for the same cut. One butcher handled a cutomer like this in the following manner: ‘“Mad- ain,” said he, “you know that you can buy a suit for $10 or one for $50. The first will probably have a sign on it claiming that it is strictly all wool. but your own common sense will tell you that it isn't. You know, without heing told, that they can’t sell it at that price, if it is what it is represent- ed to be. Now it’s the same way with meat. I could sell you sirloin steak at 20 cents a pound if I wanted to. But I wouldn’t because you would never come back to my shop again. If you want quality you have to pay for it the world over, whether it’s suits, meat or anything else. Now, awwhen 1 cut you a steak J trim. it. Does the man who advertises it at 20 cents do the same thing? If hea doesn't that makes a difference of 4 to 6 cents a pound, and probably it will turn out that you are paying 24 to 26 cents a pound for inferior meat. Where is the economy in that?” This women was a good deal taken back at this plain talk from her butch- er, admitting that she had not thought And that is the way with most of this class. They seem to forget that ther: is such a thing as quality in meat, and that good quality always commends a better price than poor quality. The about it from this angle. butcher who takes the trouble to drive this into his cutomers’ heads will find that a good many of this class will stop complaining about prices. Furth- ermore, he will have impressed it on their minds that he handles good meat and nothing else, thus establishing for himself a reputation for quality that will stand him in good stead. Then there is the woman who ig continually complaining that the meat which she purchases is tough. Nine times out of ten the fault is due to the way she cooks it, and the tenth time her complaint is imaginary. She is a hard proposition to handle, for the real reason cannot be told to her directly. Still the butcher, by exer- cising a little ingenunity can usually get to the bottom of the trouble and by apparently unintentional sugges- tien, show her who 1s at fault. One butcher has even gone so far as to issue a small pamphlet givine general instructions about the cookine of meat, and claims that it was the best advertising he ever did. Every woman in his neighborhood wanted one, and came to his market to get one, so that the expense he went to was soon paid ‘or by the new business the book- let brought to him. Meanwhile, he says that his complaints dropped off almost 90 per cent. Every butcher has a customer to whom he can never deliver purchases in a. satisiactory manner, If she ‘phones an order at 9 o'clock, she ex- pects it to be in her kitchen at 9:15. She is the one who sends back an en- tire order, claiming that it arrived too late for the meal that she intended it for, and leaves this cut meat on the butcher’s hands. Sometimes her com- plaints are justifiable. More often they arise out of a demand for the impossible. When she really has a just complaint, it is a wise thing to do all in one’s power to remedy it and assure her that the error will not oceur again. When the complaint is unreasonable, it is advisable to give in to her once or twice, for probably she thinks that her demands are in order. When, however, her com- plaints become continual, there is real- ly nothing that can be done, save to explain to her that you are doing your best, and no one can do more than that. She may take her trade away, but it is practically a certainty that she will be back again, for she will POULTRY AND EGGS WANTED Make us your shipments. We get top prices; make quick returns, M. O. BAKER & CO. TOLEDO, OHIO — ESTABLISHED 1876 — When wanting to sell Beans—White, Red Kidney or Brown Swedish Beans— write and mail sample to MOSELEY BROTHERS Both Phones 1217 GRAND RAPIDS, MICH. Potato Bags New and second-hand, also bean bags, flour bags, etc. Quick Shipments Our Pride ROY BAKER Grand Rapids, Mich. Wm. Alden Smith Bldg. WE CARRY A FULL LINE. Can fill all orders PROMPTLY SEEDS and SATISFACTORILY. & & Grass, Clover, Agricultural and Garden Seeds BROWN SEED CO., GRAND RAPIDS, MICH. The Vinkemulder Company JOBBERS AND SHIPPERS OF EVERYTHING IN FRUITS AND PRODUCE Grand Rapids, Mich. Klingman’s Sample Furniture Co. The Largest Exclusive Retailers of Furniture in America Where quality is first consideration and where you get the best for the price usually charged for the inferiors elsewhere. Don't hesitate to write us. You will get just as fair treatment as though you were here personally. Corner Ionia, Fountain and Division Sts. Opposite Morton House Grand Rapids, Michigan FLEISCHMANN’S YEAST is to-day sold by thousands of grocers, who realize the advan- tage of pleasing their customers and at the same time making a good profit from the goods they sell. If you are not selling it now, Mr. Grocer, let us suggest that you fall into line. You won’t regret it. & & B&B HB & February 5, 1913 MICHIGAN TRADESMAN 21 special attention that she has been securing in your shop, and usually she mood. miss the returns in a chastened with the difficult tomer, the butcher should never !ose his temper. It is an thing to In dealing cus- easy say, and a hard thing to do, but seli- control be attained by who takes the trouble to try to cul- tivate that habit. The minute you lose your temper, the customer has you at a disadvantage, for you will probably say a number of things that you will regret a few minutes later may anyone when you have returned to your nor- mal state of mind, but then it will be too late, for that particular trade will have gone to your competitor. Set out to remedy just complaints and do just as much and perhaps a little more for the unjust ones. the office boy job was more satisfac- tory to me. I wanted to be where I could aim every day for something better. I wanted to see a future every minute of the day. “The thing I entered thought of when I the employ of the Farwe'l ‘Where will I be ten from now?’ It was a thought It made my inter- IT took ad- vantage of every opportunity to learn some new detail of the business, and fortunate for me that I did, for the chances were certain in com- ing and when they came I was pre- pared for them. “Tf I hadn’t been company was, years that inspired me. est in the business keen. it was observing, if I hadn't been absorbing, I would never have taken these when they were oi- our raises came, one at- other, until it seemed the most natural thing in the world that I should become assistant cashier. ‘After I had been with the Far- well company for a little while | realized that it was all up to me: | knew have been able to advanced jobs fered me. ter the there were to be opportunities in plenty. I knew that it was a ques- whether I kept and ready. Sticks to Work in Hand “Because I had been things about the institution and about my particular department, | it was made good’ on tion oi myself fit absorbing suppose easy for me to ‘make the better jobs. On_ sev- eral occasions department heads about the house asked me if I wished to work for them, but I had decided to stay with the cashier’s department. I had begun at the bottom there, the work had interested me, and I felt sure of myself. “It has always been a pleasure to me to concentrate on the thing at hand. I always liked to get the work piled up clear out of the way. As an office boy I was never inclined to fool at my work. I never could un- derstand when other boys were in- clined to do so. any doubts in my There were never mind but what I ‘o get along. “T never felt but what the knew just what [ was doing —but that he appreciated every turn | did in the firm’s behalf, whether it was a part of my job or not. Of course, I liked the particular line of business of the was going boss firm. There was never any feeling that I was a misfit or that | could do better elsewhere. 1 felt that the house was certainly big enough and that the more I plugged for the house the more I would help myself. I imagined myself a wheel.’ “lr was ‘spoke in the glad that I had never ‘floated’ about from one concern to another. It seemed to me that it would be much better if I had a rec- ord of so many years with one house to my credit than it would be if I could only say that I had worked here awhile or there awhile and where else for a year or two Must Have a Clear Head. “As an assistant cashier for such a big firm, a man must naturally have his mind on his work all the time. He must be absolutely accurate. He can not afford to be nervous. or flighty. He must be agreeable to everybody and not become irritated, even though he is bothered with what seems a foolish question while he is some- engrossed with a of unusual concern. “T do not believe a man could be out nights on a_ high and be cashier's desk the He must have his health and feel in fine shape. Things may not be inclined to go just right, and if his nerves matter time much ood at a next day. are on a ragged edge to begin with he is handicapped the worst way. “I can’t say where I would have been if I had kept on in school in- stead of following the groceryman’s advice to stay and work for him. I don’t know what future there might have been for me in the sand busi- 3ut I do know that | felt an intense feeling of satis- faction when I became a part of a big concern with practically no limit as to jobs ahead, even though I had to start in with this concern as an office boy. ness by this tire. came to me as the Changes went on above me because life is a constantly changing thing. Yet if I had not been prepared, these changes above me would have been no benefit to me Tf I am an assistant cashier to-day, where once I was an office boy, it is because I stayed “Opportunities years went by. largely right by one firm.” Oney Fred Sweet. —_.@--o—— The Clerk Should Know— That he is never too old to learn. That his employer's success. success is his That his advancement depends en- tirely upon his individual ef- forts. That success is never attained with- out hard work. That he will never get something for nothing. That he never should be ashamed to do for his employer what he others do for him. That he is not paid merely for his but for his judged accordingly. That it is his efforts and not his influence which That consistency and integrity are the three virtues of suc- CESs- own would have presence, work—and is brings promotion. persistency, If you give your best to your em- ployer, the best possible comes back to you in skill, training, shrewdness, acumen and power. No customer wants to trade with a clerk who does not know the stock. The clerk who accomplishes mos‘ is the one who makes the least fuss about it. Remember that politeness pays the biggest dividends. It is nature’s free Cultivate it. The individual who is too lazy to do a thing will find plenty of excuses for not doing it. Many a man loses his opportunity by slighting his work and for keeping mate marks on his stock. A real salesman is one part talk and nine parts judgment, and he uses the nine parts of judgment to tell when to use the one part of talk. Good help is costly, but not so ex- pensive as poor clerks. Good service is worth what it costs. It takes mon- capital. February 5, 1913 ey out of the till, but it puts more back in. Keep working! time and you will Forget about the find that closing time will come only too soon. Don't show many different kinds of goods at once—you will confuse your customers. Be polite. No policy pays like pol- iteness. Bad manners are the most expensive luxuries in the world. Good manners go farther than letters of recommendation—like the goid stan- dard, they are current the world over. —_—_o-2--2 The Grocery Drummer’s Luck. “Yes.” cery said the drummer for a gro- house. “I am on my reap the reward of virtue. seem improbable to you, but right here in my pocket I have a letter from a Philadelphia law firm which says that a gentleman dying a few days ago left me $5,000 in his will.” cWelatiye, of served. “No, sir. Not even an acquaint- ance. In fact, I never saw the man in my life. I can’t say that I ever heard his name until I received this letter.” “He must have been a queer man to have left $5,000 to a perfect strang- ene? way to This may course,” was ob- “I agree with you there,” said the drummer, “but I suppose it all came through his wife. Five years ago | rode in the same palace car with her from Chicago to Pittsburg. Our seats were just opposite. She was young and handsome and alone. She intuitively knew I was a drummer— one of the best in the country—and she expected that I would buy some magazines for her or make some other excuse to start a conversation. Then would come chin-chin and flat- tery and I would propose an elope- ment.” “And, of course, it all happened?” “You wrong me, sir. That's where my $5,000 comes in. I never looked her square in the face once during the long journey. I ignored her as if she did not exist. She must have been dreadfully puzzled over the mat- ter and told her husband when she got home. He probably employed private detective to name and ascertain my address and then added a codicil to his will. Gentlemen, let my case be a shining example to you and—” And he rose up and went up the aisle and sat down beside the only female on the car, who was a very lovely, lonely girl, and he began to tell jokes and stories and make her laugh, and the other five kicked each other and said that he ought to be flung off the train for the way he had euchered them. Two Viewpoints. There is one thing I notice parti- cularly about that young man who calls to see you,” said the old lady. “He seems to have an inborn, instinct- ive respect for women. He treats every woman as though she was a being from a higher sphere, to be ap- proached only with the utmost deli- cacy and deference.” “Yes,” said her eighteen-year-old granddaughter, “he’s horribly bashful.” Cer pee ce ace eae ae aa om - February 5, 1913 MICHIGAN TRADESMAN cy The Grocer Gets His Money When the Customer Gets a Receipt. The ‘“‘Get a Receipt”’ plan compels the giving of a correctly printed re- ceipt to the customer, which means that there are corresponding and unchangeable records in- side the register for the grocer and the clerk. The customer’s printed receipt, the clerk’s receipt on the sales- strip, and the grocer’s receipt on the adding wheels, are all made by the same operation of the register and therefore must be the same. The Customer’s Receipt 014 MAYIS *K -1.00 W.S. JOHNSON 416 Fourth Ave. Keep This Receipt. It is your Protection _... WATCH FOR . ANNOUNCEMENT (over) This receipt which goes to the customer is printed by the register. The Grocer’s Receipt The Clerk’s Receipt mats" DOLLARS | GTS" | These are the adding wheels which must show the same record as the receipt. They are the grocer’s receipt for a correct un- changeable record, National Cash Registers range in price from $20 to $790. The sales-strip, which must show the same record as the Write for complete information = “'somer's_Teeeipt_ and the adding wheels. is the clerk's about the “Get a Receipt’ plan. receipt for having handled the transaction correctly, The National Cash Register Company Dayton, Ohio catia inne dence celeste S cach cd het arc cc sadhana MICHIGAN TRADESMAN ayy)*} C, rif iy By v7) Sere pe , 2 © Tl] wl) vy) ts Ana HE S TWA LAS " Ge N Sse aE z > = nYVET 5 E MARKET: H¢< ) 5s Se &2 & = = 7. a8 3 c - ae PTF LI tare Oe Behe 70 Yo : Bf ANS m : SS : Policy Adopted on Issues Affecting Retail Trade. A+ the recent annual convention of the National Boot and Shoe Manufac- President Hanan turers’ Association, was unable to be present on account of his being on a trip around the world. : First Vice-President E. P. Reed, of : See Rochester, in the absence of Presi- dent Hanan, brought before the con- vention several important matters that the consideration of the convention. Mr. Reed called attention to the bills in Congress providing for free shoes and leather, for the repeal of the present and the Old- “pure and the ile also called atten- he thought might well engage tariff on boots shoes, field bill for Campbell bill. tion to the passage of the “pure shoe” law in Louisiana and said he had been informed that a similar bill is to be shi es,” introduced in the Texas legislature at its next session. Speaking of the at- tempt of late the manufacture of shoes, and al- so of the Oldfield bill in Congress, he said: “Nowhere and at no time has it been determined that a shoe must be made wholly of leather. Because leather combined pliability, good wear- ing qualities and adaptability it was naturally selected as the best material for In our own industry we state legislatures to regu- shoes. have progressed from the hand-made wooden shoe, the felt and textile shoes of the Orient, the sandal of Southern the heavy boot brogan of our fathers, to the latest, lightest product of perfected machin- ery. This wonderful evolution is due, and only due to the fact that the ele- Nations—from and ments composing the finished product have never been fixed fast. Sometimes the constituent parts are dictated by fashion, sometimes by economy, some- times by necessity; but whatever changes have been or will be made in the composition of the shoe, ‘hey never were and never will be such as to affect its honesty or its efficiency as a foot covering. What About Adulterated Leather? “The iaws of every state provide remedies for breach of contract and for the punishment of fraud in the manufacture and sale of merchandise, and legal provisions now in existence would not be strengthened by any Federal statute requiring the name of the manufacturer to be impressed upon the sole, together with the materials other than leather, and where used in their construction. While it would serve no purpose, if the manufacturer of shoes stamp upon the sole of the shoe that the heel contains where there is and can be no wear, leather- board, or that a counter is composed of material other but will serve better than pure leather, it than leather, would appeal to reason as a wise pro- Vision and as conserving the health of the the loads his sole and upper leathers would be compelled to stamp his name thereon, wearer, if tanner who together with the unnecessary and fraudulent material they contain. A pure shoe is any covering for the feet that embodies comfort, wear and pro- tection. -A pure shoe and poor leath- er—-there can be no such combination.” Measures Affecting Retail Trade. Mr. Reed said in furtherance of the request made by President Hanan that members suggest topics for consider- ation at the convention, that a number have been forwarded to the Secretary. The most important of these related to the tariff; “pure shoe” legislation; leather adulteration; leather measure- ment; cancellation of orders after the goods were in process of manufacture; returned merchandise, worn or other- wise; standard size cartons; uniform size markings and a publicity cam- paign to reach the consumer. Each of these topics were assigned to com- mittees for consideration as to what action ought to be taken on them. The Parcel Post. Speaking of the new parcel post law, Mr. Reed said it was important for the members to observe the effect of such legislation upon the small re- tailer, and whether the parcel post law was not special legislation ‘to make the Government serve as the distributor of merchandise, orders for which it will bring to the mail order houses, and thus operate against the small store in the small trading cen- ters, directly adding in the establish- ment of large commercial monopolies. In any event, this new departure of our Government i3 a matter of vital in- terest to the retailer. It is, of course, of vital interest to the manufacturer, in so far as his interests and those of the retailer are interdependent.” Secretary Wile’s Report. With the progress and _ increased usefulness of the National organiza- tion, read Secretary Sol Wile in his annual report, the activities of the Secretary’s office has become a bureau of general information, treating diversity of subjects affecting the manufacturing and retailing ends ot the Through such use of the Secretary’s office, he said th2 Association has become of great value in fostering the trade, in reforming abuses relative thereto, in diffusing reliable information and in promoting a more enlarged and friendly inter- course between the members. Among these activities Secretary of a both business. Wile called attention to the work of the Conference Committee, which suc- ceeded the Styles Committee, which, working with a similar committee of the National Shoe Retailers’ Associa- tion, passed upon subjects of vital concern to the trade, and which con- clusions were distributed to the manu- facturing and retail trade in an issue of 50,000 copies. The matters that the Conference Committee acted upon, and which ac- tion was afterwards approved by both bodies, were principally those involv- ing loss and expense to the shoe man- ufacturers through cancellation of or- ders, return of merchandise and worn “in that they throw upon the manufacturer a volume of merchandise that must of necessity be sold at a great and form a considerable portion of the supply to ‘cut-rate’ stores and illegitimate tradesmen, to the disadvantage of the reputable shoe dealer.” goods, loss, Secretary Wile pointed out that the one encouraging feature, however, of these evils, is that those who practice them “unreasonably and arbitrarily,” constiute a very small proportion of the trade. During the year 1912 the attention of Secretary Wile was called to twen- ty-two cases of unjust cancellations, of which fifteen were satisfactorily settled, the others proving “incorri- gible.” Forty cases of refusal to ac- cept merchandise, or of returned mer- chandise, were reported in twenty- eight complaints, and of these but fifteen were settled, the remainder being in the “incorrigible” class. Secretary Wile recommended the adoption of a member's suggestion that each member of the Association should keep a record of each individ- ual case coming to his attention in order that the members may ascer- tain, through the secretary’s office, what proportion of their respective businesses suffer returned merchandise able claims. from cancellations, and He urged the more gen- eral use of a printed form furnished the members for the tabulation of in- formation. unreason- The present membership of the Asso- ciation is 192; and all but sixty-nine members are Association For the members using that bureau 5,685 investigations have been made by Secretary Wile. The bureau is not maintained to satisfy curiosity or to stimulate competition, he said; it deals with the facts and only those showing an interest in an account investigated receive the re- ports. using the credit bureau. Consideration of Standard Cartons. The old question of retailers adopt- ing standard cartons, the use of which was recommended by the Association at its convention in 1907, was consid- ered by Secretary Wile. He said that the list of sizes of cartons adopted as standards for manufacturers and re- tailers has become obsolete because of “exceeding high heels, toes and broad soles.” A movement to estab- lish other measurements adapted to to-day’s conditions has been inaugur- ated by a Southern wholesale shoe house and Secretary Wile thought it ca a ec rrr tt a sede teleshen ns beeen slmceaeibdeboec mm cea cin elds cent ani neha dada hin Sa aNRE February 5, 1913 would be well for the Association to consider the question in the light of present conditions. Standard Size Marking System. Closely allied to the matter of stan- again dard cartons, said Mr. Nile, was the subject of standard size mark- ings. Iie referred to President Hlanan’s recommendations in 1907 and in 1909 that action be taken, “in harmony with the ascertain- ed sentiment of the retailers,” to establish a standard system of plain size markings and the establishment of a uniform French size system. He said that the “fifty seven varieties” of lrench size systems now used cause unnecessary expense and considerable delay in filling orders. The question of size markings, he said, had been considered by commit- tees representing the National Asso- ciation of Retailers and Manufactur- ers and this committee has recommend- ed that “one uniform system of French sizes and one system of plain sizes be used, because then the retailer will be able to read the size of any shoe he takes off a prospective customer’s foot.” He recommended that the Conference Committee of retailers and manufacturers be termine authorized to marking the de- for outlined size systems adoption by above. Advertising trade as Schemes Savoring of Blackmail. Secretary Wile was severe in his condemnation of the practice of cer- tain individuals and associations who issue souvenir programme books and who solicit the manufacturer for ad- vertising. “In many cases,” he said, “these schemes savor of blackmail, be- cause during the year just past, not- withstanding the passage of a resolu- tion condemning certain advertising schemes, my attention has been called to many such schemes sought to be practiced upon the manufacturers by advertising solicitors for newspapers under the advertising the retailer and under the cover of some Association to advertise the facturer. cover of manu- “In many cases these schemes savor of blackmail, because by implication the prospectuses, or the solicitor, sug- gest that individual trade might be affected in case of refusal. In one case called to my attention, the solic- itor to land his victim, gave the names of members who he said had taken space at $50 or $25. This, upon in- vestigation by me, proved absolutely false. “The stand taken by the National Shoe Retailers’ Association at its con- vention January, 1912, to permanently dispense with retail association souve- nir programmes and_ advertising books, was dignified and proper and looked to the emancipation of the re- tailer from any obligation to the manufacturer. It should govern the action of every manufacturer when solicited for unapproved advertising schemes that amount to extortion. That action stated, ‘We sincerely be- lieve it to be the best interests of Retail Shoe Dealers’ Associations everywhere, to abstain from seeking financial assistance from shoe manu- facturers and others to whom they February 5, 1913 MICHIGAN TRADESMAN 25 SUCCESS ATTENDS Those who handle Hood and Old Colony RUBBERS Are you planning your 1913 Rubber campaign so as to make the most of it? In Hood Rubbers we give you Quality Style and Right Prices and many SPECIAL FEATURES such as : The “Kick Off” on Light Shoes oo “Re-inforced” Heels in High Heel Shoes “Foot-Form” Lasts in Boots and Sock Overs We are the Largest Rubber Dealers in Michigan and will render you Efficient Service Write for our Salesman. Get our Catalogues. We will help you to make your Rubber Department a SUCCESS One of Our Specialties ft Be | Grand RapidsShoe & Rubber(. Greatest Grand Rapids, Mich Boot a Of Them ALL The Michigan People = a 26 become obligated either by direct solicitation or under the veil of advertising in a souvenir booklet; should not programme or as such action can- not be construed other than as lower- ing the standard of business, and is in direct violation of a principle we belivce should be sustained.’ Trade Papers Serve the Industry Well. "1 n from a letter received from one of our the other hand, let me quote members relating to this subject: “We used to feel that our business would we did not place advertisements when suffer in certain localities if asked to do so. ““When the National Boot and Shoe Manufacturers’ Association start- ed the campaign against this game, we cut out all advertising of this kind. Up to date we have not had a single complaint about doing this. In fact, one or two have agreed that we did right in telling them we would not take advertisements in their local association programme.’ “The secretary would be unwilling to act as censor upon any application advertising and_ relieve the members of all responsibilities in such matters. “As indicated by me in my bulletin of May, if any member of this Asso- for his busi- which have the business, customers for unusual ciation desires publicity ness the trade papers, been loyal in fostering faithiul to the interest of the trade, and diligently working for its uplift, and your benefit, should receive any expenditure that you wish to make in such directions. No other trade can boast of a class of trade papers that intelligently, loyally and dili- gently working for its uplift as can be commanded by the trade; and that these are deserving of your generous support, and_ other- wise, goes without saying.’”’ The following adopted: On the Return of Whereas—The is so shoe moral resolutions were Worn Shoes. replacing of worn shoes by dealers, without charge, is a source of loss and an injustice to the dealer, as well as to the manufacturer: Kesolved—That the manufacturers will not give credit for any shoes that have been worn, except for faulty con- struction or evident defects in mater- ial—no allowance to be made for shoes made of Patent or Enamel leathers, or fabrics. Be it further Resolved—That the manufacturers will not, however, give credit for any shoes that have been worn, without being allowed fair credit for such wear as the shoes have given. On Standard Cartons. Resolved—That a standard carton for men’s, women’s, misses’ and chil- dren’s shoes be adopted and put into effect by the National Boot and Shoe Manufacturers’ Association, and that a committee be appointed by the chair to obtain from the National Shoe Re- tailers’ Association its idea of standard sizes, the same to be taken into con- sideration with the data already in the hands of our Secretary; That upon arriving at a final stan- dard the Secretary notify our mem- bers to put the same into effect as far as practical at a given date, and to also notify the National Shoe Retail- insomnia sili aa ite witha abcde ach a cee actin edt aad ambi eit aaa es creas recat ieee ereee e MICHIGAN TRADESMAN National Shoe Wholesalers’ Associations, who have signified their desire to co-operate in this movement. On Pure Shoe Legislation. The National Boot and Shoe Manu- iacturers' ers and Association wishes to en- proper movements to im- reliability of footwear and to protect the consumer from misrep- dorse all prove the resentation or fraudulent practices by unscrupulous manufacturers or retail- ers. Ii however, that the proposed by House Bill No. 27158 would fail to accomplish that result and will place under suspicion and discredit honest-made shoes with- out benefit to anyone. li leather were used instead of suit- able materials wrongfully called “sub- stitutes,” it must be of high grade in order to give the same wear. Since the materials referred to are mainly used in the lower and medium grades constructed to give the utmost serv- ice for the price, the shoes used by the masses would be the first to feel the increase in that would iollow. believes, means price Shoes are already at high prices because of the many and increasing uses for leather and decrease of the supply. Increasing demand for leather would necessarily increase the cost of shoes. Such a measure in no way safeguards health. Shoes would not be improved in wear and thus the consumer would receive no benefit. The difficulties of doing business by retailers, wholesalers and manufac- turers would be largely increased. Branding goods with makers’ nam- es would amply protect the consumer. In view of the greatly increasing cost of leather, every encouragement should be given to the invention of a suitable substitute instead of provid- ing a penalty for its use. Such legis- lation would tend to destroy the legi- timate business of large established allied industries. If the laws to prevent fraud and misrepresentation of any merchandise are weak, strengthen them in tha‘ re- spect; but do not attempt to define the construction of merchandise. Such a law is paternalistic, is class legisla- tion and unreasonably interferes with business. The evil effects of the pernicious Picard so-called “pure shoe” law in Louisiana are already being felt, though the law is not yet in force. Therefore be it Resolved—That the National Boot and Shoe Manufacturers’ Association declares its opposition to House Bill No. 27158 and any proposed State bills of similar nature. Resolved—That a committee con- sisting of its incoming President and two members to be appointed by him, take such measures as are necessary to d@feat these bills. Cancellation of Orders. First, it would seem desirable that all order blanks have the heading, “No Cancellations Accepted and No Alterations Allowed After Goods are Cut?’ it is the sense of the National Boot and Shoe Manufacturers’ Association that no cancellation of orders be ac- cepted after goods are in process of manufacture. Reasons: 1. It places a large and unneces- sary loss on the manufacturer. 2. It multiplies the accumulation of floor goods, the only outlet for which is through sample shoe shops or cut-price sales. It is the duty of each and every manufacturer when such cancellations are received, to write the dealer and point out to him the fact that the goods are in process of manufacture, and that to accept the means loss to cancellation him, which no retailer is justified in expecting the manufacturer to take, as he entered into a contract with the retailer in good faith and is not responsible for the change of mind on the part of such dealer. It should be called to his attention that business ethics and faith require him to take the merchandise, which the manufacturer great good cannot relieve him from without loss. If the dealer is oblivious to fair ar- guments he should be told that the manufacturer will sell or dispose of the merchandise for him at the best price possible, charging the loss to the dealer’s account. Fach manufacturer should post his own salesmen as to such cancellations. li the manufacturer is unable to get the dealer to live up to his contract, the entire matter should be referred to the Secretary of the National Boot and Shoe Manufacturers’ Association. The names of all dealers who arbi- trarily refuse to accept the merchan- dise should be reported by the Sec- retary to the members of the National Boot and Shoe Manufacturers’ Asso- ciation. February 5, 1913 The co-operation of the National Shoe Retailers’ Association should be asked in an endeavor to reduce the evil to the lowest possible limits along these lines, which will tend greatly to reduce the amount of shoes left in the hands of manufacturers, which they have to dispose of as “jobs.” Fowl Insinuation. The lady had no experience, but she had a lot of sense and determina- tion. So, when she entered the mar- ket she was as good as the next per- She felt of the breastbone of a Then she said: “Is this a good chicken?” “Yes, ma’am,” said the butcher, con- dently. “Then the old saying is wrong,” said the lady. “What old saying?” demanded the marketman. “The old saying that ‘the good die young!” son. fowl. —_»>+.____ Where Strap-Reaching Hurts. “Bobby,” said the lady in the street car. severely, “why don’t you get up and give your seat to your father? Doesn’t it pain you to see him reach- ing for the strap?” Not in a does at home.” Gar, Said Bobby. “It Well Known Among Consumers Te; shea [OL dhs SHOES \ ae eco. GRAND RAPIDS SHOF Quality, Right Prices and Profits Exactly what you want. The head line of this advertisement is the shortest and best description we can give you of the shoes we sell. Many very wise business people do say that our shoes are as popular and profitable merchandise as they have in stock. It will pay us both to get acquainted. We go everywhere for business. Rindge, Kalmbach, Logie & Co., Ltd. Grand Rapids, Mich. Yee SORES IRIE RRR RIE Tc 4 f February 5, 1913 MICHIGAN TRADESMAN 27 The Town Zone and the Shoe Dealer of To-morrow. Written for the Tradesman. The human family is pretty gener- ally divided into two opposing camps: those who contend that God made the country, and who prefer to dwell in the larger towns and cities. those In certain sections of the country, ang at certain times, it looks as if everybody had made up his mind to quit the farm and move into the city; and again we hear and read of the “back to the soil” movement; and some people fear that our cities will be depopulated. But the law of aver- here as elsewhere: a majority of the people have alway: lived in the country and always will. But there are important changes taking place in social and economic conditions—changes that are introducing new factors in the prob- lem of retailing. And those are mat- ters the retail shoe dealer ought to consider within the next few years. ages obiains some The large towns and cities are be- larger, and more important as trade-centers. Railroads and inter- urban car lines and better countr- roads leading into the city have made the larger towns and cities much more accessible than they used to be. So it. has come about that the big town is no longer just a big town. I+ is the core of a more or less extensive cummunity, which may be called the Town District; or, in the case of the very large city, the Metropolitan Dis- trict. coming Now the big retailing establish- ments of the larger towns and cities— the department stores, the exclusive and the specialty shops—are com- manding more and more trade from the out-lying district. In other words their trade zone is enlarging. Before the days of the automobile and the interurban, it used to be less convenient to run into town. But In multitudes of cases it is thought to be nice to have an excuse for going to town. now it’s easy. What has all this to do with shoe retailing? Much every way. Shoe re- tailing in the near future is going to be changed by the inevitable influence of the conditions thus sketched. The struggle for supremacv among the re- tail shoe merchants now on the field is going to continue, and it is going to become fiercer than ever before. Naturally a lot of poorly equipped, small shoe retailers, and general store- keepers carrying shoes among a lot of other merchandise, are going to be eliminated. They'll be eliminated as shoe dealers simply because they are unable to cope with modern condi- tions in shoe retailing. On the other hand shoe stores in the larger towns and cities will have an opportunity that they have never had before: viz. the opportunity of reaching out and influencing a big, out-of-town trade. So the shoe deal- er who makes good in the new regi- men of shoe retailing will make good on a far larger scale than heretofore. With a finer store than the little deal- er of the village and the smaller towns, with a larger and a better selection of merchandise, with better and more attractive equipment, and with better and more expert adver‘is- ing and sales methods, the shoe dealer of the larger town will be able to establish his right to this out of town trade. And his right will rest not upon his assumption of the prerogative, nor upon anybody’s decree, but solely upon his ability to cater to the shoe needs of the people in his trade zone just a little more skilfully than any- body else. Vhe mere fact of his being abie to swing the shoe trade his way is prima facie evidence of his moral and legal right thereto. l‘undamentally there is nothing so very difterent, after all, in this modern situation. There has always been competition—and always in the larger towns and cities there have been op- portunities for the small shopkeeper to develop into the larger merchant. Only in this new situation the oppor- tunities ior the ambitious shoe delaer would seem to be a little more pro- nounced and the rewards accruing to the successful far greater than ever before. Cid McKay. His Notebook Got Him a Raise. “Harris,” said the boss as the junior clerk entered his private office, “do you ever think of any sugges- tions or ideas for the betterment of the business?” : “Once in a while,” the junior clerk replied. “Got any now?” The junior clerk took a small note- book from his pocket and began to turn the pages. Now and then he would stop to ruminate a moment, then go on. ‘ “About the best thing I can offer is this,” he said at last. “Our lobby downstairs is too small. We do a business that brings a lot of people from the country who know nothing about the working of the store and how to get to the various depart- ments. They stand around and get in each other's way and often become embarrassed and leave the place with- out even looking around and giving an order. Now what we should have would be a set of guides, something on the order of bellboys in a hotel, who would take these people to the departments to which they desire to go. When a man comes here to buy he usually expects to buy enough for us to afford spending a little money on him, and I[ think the guides would more than pay for themselves.” The boss jotted down the notation on a piece of paper. “Anything else?” he asked. Harris turned the pages of his note- book and soon had given another idea. He turned a few more pages and then came forth with another. The boss smiled to himself and waived his hand. “You have given some mighty good suggestions,’ he said, “but the best one hasn’t come yet. Whatever put that idea of carrying a notebook into your head?” Harris laughed in an embarrassed manner. “Well,” he began, “when it first be- came known that you wanted ideas for the betterment of the business I found that they did not come to me down here, but that they arrived after I got home in the evening and when my mind was free from other things. I tried to remember the ideas and invariably found I forgot them by the next mornnig, and so I just got this notebook to jot them down in that I might have them at hand when you asked me for them.” “That is the big idea I was talking about,” said the boss. “If every one in this establishment carried a note- book and jotted down the ideas as they came to them business would jump $10,000 in a month. I am going to give orders this morning for sev- enty-five notebooks to be distributed to the entire office force, and, by the way, you remember that I said I would pay a bonus for ideas that helped? Yours will be a raise of $5 a week, beginning next Saturday.” salesmen. Rubbers. other on the market. the line at an early date. Send Us That Rush Order For BEAR BRANDS Now OUR STOCK IS COMPLETE AND WE CAN FILL ORDERS PROMPTLY Next season’s samples are now being carried by our Make up your mind that next season you are going to handle the Wales Goodyear (The Bear Brand) The line that is undisputedly superior to any Drop us accard and we will have our man show you No obligation on your part. HEROLD-BERTSCH SHOE CO. Mfg. “‘Bertsch’’ and “‘H. B. Hard Pan’’ Shoes GRAND RAPIDS, MICH. An Early Spring is Predicted And this means an early demand for Rubber Boots Glove And thereby build a trade that There is pleasure and profit in selling goods that satisfy Write for new catalogue and price list HIRTH-KRAUSE CO. Grand Rapids, Mich. s® S a. (§ =*_)5) Brand Gove 9 NAUGATUCK. CONN., U.S. a will stay by you PPO EG MPR OREM MICHIGAN TRADESMAN Aine Mert nes Reet ied ere ot on eens ee Ns a NE Sin a eae sean A Ue Se Eee RAE February 5, 1915 Suggestions to Girls on Choice of Occupation. Written for the Tradesmar A girl living in Southern \Wiscon- sin writes asking me to give her some advice about choosing an Occupation. She wants to earn her own living so as not to be dependent upon her fath- graduate, er. She is a high school was called a very good student in school. She has taken a short course in painting lessons and so can “daub” A dittk: and, to qnete im her words, is “passionately fond of the work.” Still she hardly knows wheth- er it is best to go on with art, or to prepare to teach, or to fit herself to be a stenographer or something along that line. that may aid her in coming to a deci- ller parents are willing to as- suine the expense of her training so own So she seeks suggestions sion. far as their means will allow. Not being personally acquainted with this girl and knowing only so much about her circumstances as she tells in her brief letter, all I can do is to state a few plain facts in a way that I hope may prove helpful, and leave the girl and her folks to draw their own conclusions. The choice of an occupation for a girl, this girl or any other girl, pres- ents special and peculiar difficulties for the reason that no one can tell whether she is entering upon a life- long vocation which she will pursue seriously and earnestly for thirty, for- ty, maybe fifty years, or merely tak- ing up a makeshift calling which will be counted as having fully served its purpose if it supplies her with clothes and spending money for a few months or at most a few years. When a boy selects a business or a trade or a profession, he does it with the idea of following it during the whole of his active career. He ex- pects to be a factor in professional life or in business or in the industrial world until accumulated means allow him or decrepitude forces him to re- tire. If a boy has unusual aptitude for some calling that yields good re- turns, it is considered a wise invest- ment of time and money for him to spend several years if necessary in preparing himself to enter it. The boy probably will marry; but marriage will make no change in his occupa- tion. With a girl, on the contrary, mar- riage is the element of uncertainty, the great unknown quantity which makes it impossible to map out her industrial programme with any degree of accuracy. There is always a Let X equal Matrimony, which may or may not come into the problem. When a girl marries, it usually is calculated that her earning days are over. Since almost all girls expect to marry sooner or later, this matri- monial X cuts a large figure in the average voung women’s choice of an choose a at requires long, tedious, ex- pensive preparation. eccupation She will not calling th She wants quick returns rather than especially large returns, or perhaps to put it more curately, she is unwilling to fj price tor large returns. Yo be specific, she wants nice, clean, light work, work that she can do in pleasant surroundings and be tidy and well-dressed while doing it, work to which no social prejudice or stigma attaches; in short, an occupation that will increase rather than diminish her chances for marrying well. It is be- cause stenography combined wit typewriting meets these requirement; so nicely that it is so popular as a vocation for young women. There is a good deal of sound, hard, practical sense in just this view of the subject. When the mathematical probabilities are that the great wok - of a girl’s life will be the keeping of a home, it seems foolish for her to spend a long time and any consider- able amount of money in learning ‘o do something else. The girl who has taken years for learning seme difficult trade or profession is quite likely “just to go and get married” without re- ceiving much benefit from her pro- tracted training. On the ocher hand, the girl who selects something she can learn quickly may never marrv, and mlay find in middle life that she made an injudicious choice of occupa- tion. It is a case of avoiding Charybdis and being wrecked on Scylla—or if you do one thing you are likely to wish you had done the other. I see no way to eliminate this diffaculty. Now to the questions asked by the Wisconsin girl. Would it be advis- able for her to go on with art, that is as a means of livelihood? Although I never have seen this young woman, and surely for all the world would not want to discourage budding gen- ius, still I have little hesitancy in ad- vising just Don’t about the painting. I am quite sure this girl, who seems from her letter to be very bright and intelligent, is not a born artist. If she were she would not be asking any advice as to whether it is best to go on with art. To the real artist, art is as the breath of the nostrils, and none of us ask whether it is best to go on breathing. She loves painting better than doiug anything else. Very likely. And it is true that one can work better ani more easily at something one really loves to do. But in order to earn a living, you must do something people done badly enough to pay for the work. Not many people want amateurish paint- want done, and want ing badly enough to be willing t the artist a The arts, unless one reaches an unusual ) pay living price. fine degree of proficiency, are poor pot- boilers. I think a girl stands a het- ter chance of earning a geod living with millinery than with music; dress- making is in greater demand than painting; a young woman who is a little literary may better write acver- tisements than compose poetry. ‘f ‘he Wisconsin girl can go on with her painting at odd times as a recreation and a pastime, certainly let her do it. \s a means of earning money I fear she would find it sadly disappointing. Now as to teaching. It depends al- most entirely on whether one has To the real teacher the work of guiding youthful minds, of watching them unfold and develop, delightiul everything else. To such a one the school-room is a necessity, just as the stage is to the actor or the track to the race horse. To a person lacking these peculiar gifts, it seems to me that at present teaching is not a field that offers great promise. Time was when any well educated young lady was considered fitted to teach. A cer- tilicate and a position were easily ob- tained. Whether or not the novice could do etfective work in the school- room might be a question, but she could at least draw her pay. With the march of years teaching has become a way-up profession. To secure any desirable place one must have taken a thorough course of nor- mal training. it in her to teach. is inspiring and bevond Owing to the prepara- tion required, it is not a business to be taken up lightly or for a short period of time. On the other hand, teaching for a number of years is ap! to prove very wearing to those who are not quite adapted to the work. The worn-out teacher is about the worst sort of physical and nervous wreck there is. The girl who chooses teaching as her occupation wants to Nature has de- signed her to be a teacher. be sure that really As to stenography and typewriting and similar lines of work, as I have already said, they have certain points that appeal strongly to the average A clever girl who has a good knowledge of spelling and composition can master shorthand and typewriting in a brief time. young woman. No big investment of preparation is required to enter the work and get to earning modest While most steno- eraphers never get beyond the low- salaried class—in fact a large propor- tion marry before they acquire any ereat degree of proficiency—still it is work that ofters opportunities icr ad- wages. vancement to such as continue to pur sue it for a term of years and can make good in the higher requirements. The following advertisement clipped from a Western daily paper, I submit to girl stenographers as containing Wanted—Expert Stenographer to take important dic- tation handle simple correspondence without dicta- tion and relieve him of detail work. Must possess broad, liberal education, be excellent grammarian and _ speller, food for thought: from busy executive, be quick to grasp ideas and able to devise Own ways and means from mere suggestion. Should be familiar with modern office systems and business Buy a Seller Win a Buyer Sell a Winner Grand Rapids Broom Co. Manufacturers of the following standard brands: Puritan Jewel Winner Wittier Special These are the leaders in brooms Sold by your jobber If your jobber does not handle our line write us to the size. of the Atwood Grape Fruit Company. Atwood Grape Fruit IS QUALITY GRAPE FRUIT With the first suggestion of the use of this grape fruit in rheumatic and fever conditions came a quick endorsement from physicians and the public. We say “‘as found in the Atwood Grape Fruit,” for Atwood Grape Fruit is so far superior to the ordinary kind that it is admittedly in a class by itself when used either as a luxury or medicinally. Its superiority is not an accident. From the beginning the Atwood Grape Fruit Company (the largest producer of grape fruit in the world) has sacri- ficed everything for QUALITY. An initial expense of hundreds of thousands of dollars was incurred: everything that science or experience could suggest was done to produce QUALITY; even then, many trees. as they came to ma- turity. bore just good. ordinary grape fruit, but not good enough for the Atwood Brand. Therefore thousands of big. bearing trees were either cut back to the trunk and rebudded to Superior Varieties or dug out entirely. So through the various processes of selection, cultivation and elimination has evolved the ATWOOD FLAVOR, as hard to describe as it is difficult to produce. If you desire, your grocer or fruit dealer will furnish the AT- WOOD Brand in either bright or bronze. It may be procured at first-class hotels, restaurants and clubs. Ask for ATWOOD Brand. For home use buy it by the box: it will keep for weeks and improve. The standard box contains 36, 46, 54, 64 or 80 grape fruit, according ATWOOD Grape Fruit is always sold in the trade-mark wrapper ATWOOD GRAPE FRUIT CO., 80 Maiden Lane, New York City February 5, 1913 methods. Must have pleasing person- ality, cheerful disposition, tireless energy and the necessary physique to back it up. Jf you can meet re- quirements fully, and will put heart as well as brains into work, I can offer you most congenial work in which are exceptional opportunities for constant intellectual growth as well as for increased salary. | should like it if the strong pre- judice against domestic service could be swept away—if the girl who wants something to do could offer her ser- vices at household labor without low- ering herself socially by so doing. There is no good reason why it isn’t just as honorable for a girl to be a trained housemaid as a trained nurse. But with the bias of opinion that ex- ists against it, it would be a sheer waste of breath or rather of ink to recommend to the Wisconsin girl or to any other bright young lady house- work as a vocation. I am also greatly interested in the outdoor occupations for women-- poultry raising, fruit farming, flower culture and the like. But these are as yet somewhat in the experimental stages. Should they prove entirely practical, they will be more atractive to women of thirty-five or forty who tind that eyesight or nervous streneth or general health is failing in the con- finement of office or store or school- room, than to the girl of twenty. Quillo. —_~+-- 2 Sardines For a Change. Some day when you “don't know what to have for luncheon” get a can of sardines, cut into small pieces and mix the fish with enough cold pota- toes (youll probably have enough left from dinner of the night before), flour and beaten egg to hold them to- gether. Then mold the mixture into balls and fry like fish cakes. They are quite good, certainly not expen- sive, and have at least the virtue of beine “different.” ——_-.~__ Braided Buttons. Much use is being made of braided buttons, wich are akin to the cro- chet buttons that have been worn late- ly. All sorts of patterns are contrived through the intricate crossing and re- crossing of the strands, and there is an equal variety in the shape. Torpe- does and half-balls come out specially well in these interwoven cords, and large buttons are made in different forms, tound, octagonal and even square. —_—_—_»~-- She was Willing to Help. The charming wife of a French dip- lomat had never thoroughly mastered the English language. She was urg- ing an American naval officer to at- tend a dinner, the invitation to which he had already declined. The lady insisted that he must) so, but the young officer said he could not pos- sibly do so, as he had “burned his bridges behind him.” The lady misunderstood the word. “That will be all right,’ she exclaim- ed; “I will lend you a pair of my hus- band’s.” —_—_-->-—>»> The world owes every man the priv- ilege of earning his living. MICHIGAN TRADESMAN Novelties in Hair Adornments. Dainty little poppies in silk set among sprays of maidenhair fern in satin are the latest “vanities” in hair ornments. They are newer than the Spanish rose, and of a lovely red scarcaly less viv:d ‘nan the geranium which has of late come into fashion aid is ey.venitly modish when used for the coitiire. Phese poppies aud gveraniums are attached to the top oi a single hairpin and stuck almost anywhere in the coiffure but preferably at some place where the ends of coiled or twisted locks would otherwise show. More elaborate but equally attract- ive vanity coiffures are the bands of jewels, crystals, beads and jets before their factenings are permanently ad- justed. Some of these bands consist of a single strand going once around the head and joining in front under a tall aigrette composed of three tiers of loosely swirled gold wire, each one tipped with a jeweled pendant. Again the single strand encircles the right side of the head once, but doubles on the left side and terminates with an erect or a drooping ornament— whichever way is the most becoming. When several strands are used, a sin- gle high or drooping ornament is not sO smart as a series of cabochons set flatly against the head or arranged in Russian coronet manner. This style particularly suits the semi-oval Ame- rican face and is only trying above features that are abnormally long and thin. The one principle to be kept in mind by pretty women—and_ every women—and every wonfan can make herself reasonably pretty if she tries hard enough—is that the coiffure “vanity” must become the individual. No mater how alluring, don’t adopt it if it doesn’t suit the face. —_——— oo Sachet Corset Holders. Unless you keep the corset over night in a sachet-scented holder, your clothes will not send out that intangi- ble, faint perfume which adds to the attractiveness of a women’s person- ality. The sachet is merely a thickly- wadded halfyard square quilt that is held together about the corset with ribbons attached to the edges at the upper and lower ends of the sheet. Pale-toned China silk or satin edged with quillings of lace headed by nar- row silk soutache makes a charming looking corset sachet. But if some- thing very elaborate indeed is pre- ferred, brocaded satin or Pompadous silk many be trimmed with gold lace headed with gold braid. Tinsel sash ribbon joined with gold or silver lace insertions make a gorgeous covering for the upper side of a corset sachet and on this sort are often put Empire wreaths of tiny flowers in satin and velvet. Many women prefer to keep their corsets over night in long and narrow bags thickly wadded and_ scented. These receptacles are made of all manner of dainty fabrics, but are most substantial in plain satin or heavy corded silk, hand-painted or hand-embroirdered, and decorated with old French prints framed with tinsel lace. Metal Hat Trimmings. Motifs of metal or of metallic em- broidery are much used for feather mounts, and even without a feather such a motif is a sufficient finish for a smart tailored hat. Jet ornaments are used in the same way, and a Paradise plume cannot be set on more effec- tively than as the fringe of a large double bow of handsomely cut jet. No Wonder She Was Alarmed. The news of the young woman’s en- gagement had just been made public. She was in the little store one day when the clerk laughingly said: “Well, Miss Gertrude, I see it’s coming off soon.” The young woman caught nervous- ly at her clothing. “My goodness!” she Said | Whate” ———_2>+<-_____ The Meanest Man. lle went into a hardware store and asked the proprietor for a pound ot nails. The small package was made up and the price, a nickel, paid, with a request that they be delivered: the merchant assented, and. calling a boy, handed him the parcel and a dime, saying: “Here, sonny; take this par- cel to Mr. Blank’s house. “What!” exclaimed the customer, “are you going to give a boy a dime to take that parcel up?’ “Why cer- tainly,” said the merchant. “I would no: think of askine him to co for nothing.” “Well,” said the meanest man, “if you would just as soon give me my nickel back I will take it up myseli. and you will save five cents.” Lowest Our catalogue is “the world’s lowest market” because we are the larg- est buyers of general merchandise in America. And because our com- paratively inexpensive method of selling, through a catalogue, re- duces costs. We sell to merchants only. Ask for current cata- logue. Butler Brothers New York Chicago St. Louis Minneapolis Dallas LEAN ON “WHITE HOUSE” Let its success help you to success—for “White House” Coffee is a LEADER, a PUSHER and a PULLER; and the grocer handling it—really making an effort to give it a “fair show’—is sure to be amply rewarded &2 HAHAHA HH BD JUDSON GROCER COMPANY Wholesale Distributors GRAND RAPIDS, MICH. See ia dhcmasstesteadendeniatenixas enn sicmictatat io tashdsicsie tn sdatomnside chek eel alae MICHIGAN TRADESMAN s."] Ba O ‘ — — = a = % = oS = fa aes Y = eS : 4 = _~ —. r= Ss OVES 4np A : = | = t < ay — — et fF \ y = = = 1 y i= = = a {Ow = = Wires Uy 4 =| =: , rt (atl LCaulg Michigan Retali !. -d--are Association. President—Charles H. Miller, Flint. ae -President—F. A. Rechlin, Bay ty Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Programme for the Nineteenth An- nual Convention. The programme arranged for the 19th annual convention of the Michi- gan Retail Hardware as follows: Association is Tuesday, February 11. 8:30 a.m. The Detroit Light Guard Armory will be opened. The exhibits will be located in this building, corner of Larned and Brush streets. The Secretary’s office and registration room is at the right of the Larned street entrance of the Armory, and delegates are urged to report there just as early as convenient and receive their identifi- fication badges, admission cards and tickets of the various entertainment features. A clerk will also be on the job to receive dues from members and applications from new members. 11 a.m. Meeting of the Executive Committee and Advisory Committee in the Flemish Room at the Hotel Cadillac. Noon. Closing of exhibits. Tuesday Afternoon—(Open Session.) An invitation is extended to manu- facturers, jobbers, associate members, representatives and of course to the ladies, to be present at this session. 1:30 p. m. Meeting will be called to order by President Charles H. Miller, of Flint, in St. Andrews sharp. Hall, 109 Congress street, east, just east of Brush street. Invocation by Charles M. Alden, Grand Rapids. Song “America,” sung by the dele- gates. Address of Welcome, by Hon. Oscar Marx, Mayor of Detroit. Response to Address of Welcome, by Charles A. Ireland, Tonia. Annual Address of the President. Announcement of Committee Ap- pointments. Hardware Song, sung by the dele- gates. Address, “Hardware vs. Hardware,” by Dr. E. H. Pence, Detroit. Hardware Parody, sung by the dele- gates. Address, “Community Develop- ment,” by Elmer C. Hole, Editor of American Lumberman, Chicago. Greetings from representatives of the Manufacturers and Wholesalers Association and from our associate members. Adjournment at 4:30. 4:30 p.m. The exhibit hall will be open until 6 o'clock. Tuesday Evening. Theatre Party at the Temple Thea- tre (Vaudeville), and the Lyceum Theatre, where Thurston, the great Magician is the attraction. Ample tickets have been reserved for all the members and ethers who will attend the theatres, as guests of the Associa- tion, but the Exchange Cards, which will be out at the Secretary’s office on Tuesday should given be presented as early as possible at the theatres in good coupon seats. The Detroit members have order to secure arranged that pos- committee to see are extended all sible courtesies and suitably entertain- for a ladies’ visiting ladies ed during the hours of the business sessions. Wednesday Morning. (Closed Session for Retail Hardware Dealers Only.) 8:30 a. m. sharp. Meeting called to order by the President at the Cadillac Hotel. Hardware Annual Report of Moore, Detroit. Annual Report of Secretary, J. Scott, Marine City. Address, “A Reception to Farmers,” by Frank E. Strong, Battle Creek. Discussion by the members of the points brought out in the above paper. “The Michigan Federation of Re- tail Merchants.”” by Roman I. Jarvis, 3enton Harbor. Song by the Delegates. “Store Arrangement, Delivery and Wrapping,” by Adrian DeWéindt, Grand Rapids. Report of the National Retail Hard- ware Convention, Fred A. Bay City. Question Box Adjournment at 12 o'clock. 1 p.m. The exhibits will be open all forenoon until 6 o’clock and it is respectfully suggested that the dele- gates devote all the time they can to this feature, familiarizing themselves with everything that is on exhibition. Wednesday Evening. (Closed Session for Retail Hardware Dealers Only.) 7:30 p. m. Meeting will be called to order at the Cadillac Hotel and the evening will entirely be given over to the Question Box. The best results will be derived from this feature if every delegate will express his views on the important questions which will be discused. Adjournment will be taken at 9:30. 7:30 p.m. The exhibit will be open to the public until 9:45. 10 p.m. Buffet lunch and entertain- ment at the Pontchartrain Hotel as guests of the jobbers and manufactur- ers of Detroit. Tickets will be dis- tributed at the close of the evening session. Moral—Be sure to attend delegates. Treasurer, Wim. Song by the Arthur Rechlin, caesarean ai cin ose he iit lected ain lava es cli nied thcopsnacetidaina a ES Ce February 5, 1912 . A. T. Knowlson Company WHOLESALE Gas and Electric Supplies Michigan Distributors for = Welsbach Company Do 99-103 Congress St. East, DETROIT Telephones, Main 2228-2229 Ask for Catalog Near Wayne County Bldg. Foster, Stevens & Co. Wholesale Hardware wt 10 and 12 Monroe St. 3 31-33-35-37 Louis St. Grand Rapids, Mich. De ee a a Our Stock is Always Complete on the Following Lines Compo and Perfection Certainteed Roofing Also Michigan Rubber Roofing Genuine Fibretto, Protector And Red Rosin Sheathing Blue Plaster Board And Tarred Felt Michigan Hardware Company Exclusively Wholesale Ionia Ave. and island St. GRAND RAPIDS, MICH. February 5, 1913 the Wednesday evening session at the Cadillac Hotel. Thursday Morning. (Closed Session for Retail Hardware Dealers Only.) 8:30 a. m. sharp. Meeting called to order by the President at the Hotel Cadillac. Reports from the following commit- tees: Auditing, Constitution and By- Laws, Legislation. Consideration of Committe Reports. 10:15 a.m. (Special order of Busi- ness.) Report of Committee on Nomi- nations. Election of Officers. Report of Committee on Meeting. Place of Selection of next Convention City. Unfinished and New Business. Good of the Order. Question Box. Adjournment. Thursday Afternoon. 1:30 to 6:00 Exhibits open to the dealers all afternoon. 2p.m. Meeting of the newly elect- ed Executive Committee and the Ad- Committee, in the koom at the Hotel Cadillac. Thursday Evening. Delegates will attend the Annual Ball given by the Detroit Retail Hard- ware Dealers’ Association. This event, which is conceded to be one of the most enjoyable informal dancing par- ties held in Detroit each season, will be thoroughly enjoyed by all those who participate. It will be held at The Moose Temple, 40 E. Congre3s street. Wear Your Emblem If you have one of the Association’s padlock emblem buttons, be sure to bring it with you. taining visory Flemish Buttons. Panel badges con- identification cards will be used at the convention and these will be attached to the emblem buttons. ———_>+ 2 ___ Reasons Why You Should Regularly Go to Market. Written for the Tradesman. lt is not at all difficult for the stay- at-home merchant to deepen his own little rut until what he thinks is his horizon is merely the edge of his own little furrow. The merchant who stays at home.-is apt to stand still for the simple reason that the same hum-drum experiences are repeated every day until his work becomes a monotonous soon as this condition arises a mer- chant becomes so used to his own de- fects he is not apt to see his business in the same light through which a stranger looks at it. i grind. As A merchant can never really pro- gress unless he occasionally can ge? a new and fresh view of his trade, of himself and of his business. That is why an occasional visit to market is essential to real progress in merchandising. i They say an American never really sees his own country until he has travelled abroad. By seeing things that are different he is able to form a basis of comparison. Then when he really does return to his own country the deficiencies of his native land ap- pear. This will hold true in the case of a man who pays an occasional visit to MICHIGAN TRADESMAN the central buying market. If he is at all observing, he sees another and brighter way of doing the things he tries to do and he rubs up against the latest wrinkles in merchandising, ad- vertising and general storekeeping. He sees that his own methods are more or less antiquated and learns that people are doing some things he does but in a more efficient way. Because o1 the proximity of depart- ment metropolitan small re- tailers necessarily are more progres- sive, more alert and possess more ad- vanced methods of merchandising and advertising than retailers of the same type in smaller towns. stores, Therefore, when the small town re- tailer sees what his city cousins are doing he gets a very fair idea of the possibilities of his own stock and store. It is safe to say that the progressive merchant never made a_ thoughtful examination of city methods without learning something that helped him better to promote his own business. In the big cities the visiting mer- chant sees goods that he never would have dreamed of if he depended upon traveling men for his merchandise in- formation, still he sees more lines dis- played and advertised efficiently and thus he gets an entirely different com- prehension of their value as goods to sell. this, city is a sort of clearing house for the \nd more than every large best and most advanced ideas in busi- ness getting and a visit to one of the wholesale houses is pretty sure to teach the merchant something he nev- er dreamed of. {t makes for efheiency in buying for the merchant to be able to see complete lines and observe styles of merchandise various side by side In this way he can get a clear com- prehention of the relative strength of various lines and that he can absorb in no other way. ast of alll, establishes personal relations with the wholesaler he visits which inevitably re-acts with profitable effect upon him- self and upon his store. There really are no valid objections to be raised agains‘ the value of a visit to the cen- tral market unless it be that of ex- pense and even this objection is cast aside when we remember that the mer- chant can pick out job lots and off catalogue items which are reduced so selling items the visiting merchant far in price as to completely cover the cost of the trip. Most of the progressive merchants do come to market and even the non- progressive one receives an added stimulant when he pays a call to a metropolitan buying center. A Pace. —o--+ -»-—___ It Didn’t Matter. “What are you doing, dear?” asked the little girl’s mother, as she paused to look at some very strange marks the child was making on a piece of paper. “I’m writing a letter to Lillie Smith,’ was the answer. “But, my dear,” laughed the moth- er, “you don’t know how to write.” “Oh, that doesn’t matter, mother! Lillie doesn’t know how to read.” Tee ae ae ee ee eter et cert TR AG Your Delayed Freight Easily and Quickly. Wecan tell you how. BARLOW BROS., Grand Rapids, Mich. Established in 1873 BEST EQUIPPED FIRM IN THE STATE Steam and Water Heating Iron Pipe Fittings and Brass Goods Electrical and Gas Fixtures Galvanized Iron Work THE WEATHERLY Co. 18 Pearl Street Grand Rapids, Mich. 31 Safes That Are Safe SIMPLY ASK US ‘‘Why do your safes save their contents where others fail?” SAFE SAFES Grand Rapids Safe Co. Tradesman Building Sheathing, White Fibre, H. Eikenhout & Sons Jobbers of Roofing Material GRAND RAPIDS, MICH. Blue Plaster Board Sheathing, Red Rosin, Gray Tarred Sheathing, Jet Sheathing and S. P. C. Sheathing. Are You proposition before tunity. The In Earnest about wanting to lay your business the retail mer- chants of Michigan, Ohio and Indiana? If you really are, here is your oppor- Michigan Tradesman what it has. medium for devotes all its time and efforts to cater- ing to the warts of that class. It doesn’t go everywhere, because there are not merchants at every crossroads. It has a bona fide paid circulation—has just what it claims, and claims just It is a good advertising the general - advertiser. Sample and rates on request. Grand Rapids, Michigan Taishan incising eins cna aegis bind lah. dastaeaceindenals hed 32 en eee en re ee ea aes ec ea ee a ee MICHIGAN TRADESMAN February 5, 1913 ’ ? DRY GOODS, - ‘AN = = = — Concentrate on Making a Few Clear- Cut Impressions Written for the Tradesman. “Some one—Ithink it was Gladstone —said, “It is better to write one word on the rock than a thousand words on the sand.” deep, lasting impression than a thou- It is better to make one sand tiny dents that will be smoothed out by the first wave. The ablest simplicity. a man, not of a single idea perhaps, but a few great ideas. minds are marked by The really great man is Vou want to make your store stand for something in the minds of your patrons. Don’t try to make it stan1 for everything. Don’t lay claim to all merits you Place your a few clean-cut points of possess. Saess On superiority. Keeping a dry goods store is a make it and profitably, not complex business. To run successfully one thing alone must be done well but a But don’t spend time or printer's ink in telling about nine- hundred things. ty-seven of the hundred elements that contribute but vo rself interested cares to your success. No one and those immediately a tap about the dec- Select one, two, or at most three points conc ‘rn- tails of your business. ine which you reasonably can claim Hold the public gaze persistently. some supremacy. these up to Don't make a long story when a short one is better. Don’t use a doz clear statement will answer every purpose. “Your Honor, there are eight reasons this important (naming a certain absentee) can not this counsel for the defense. en sentences when a strong why very witness began the "in the first place, the man is dead—” “Sufficient. You needn't give the other reasons,” tersely interrupted the be here morning,” seven judge. Show card writers are instructed to “feature” their work—that is, to bring out a few words on a card prominent- ly, in a way that will catch and hold the eye. The main thought is embod- ied in these few words. For the lesser’ facts small, inconspicuous lettering is used. The other day I saw a show card gotten up to advertise some thorough- It was cleverly illus- several fine photos and bred poultry. trated with the work was well executed; but it lacked eftectiveness. The woman who owned the poultry ‘had tried to tell too much about her Barred Rocks and Crystal White Orpingtons and Hol- land Turkeys and Indian Runner Ducks all on one medium-sized card. It was so filled up with detail that noth- ing could be featured properly. In consequence she lost her opportunity to make one or two strong and last- ing impressions on the minds of the throngs that passed the window in which the card was placed. Possibly one passer-by in ten thousand might have the leisure to allow him and av interest in fancy poultry keen enough to cause him to stop and study the card Such a one learn what she was driving at, where carefully. would she lived and kept her poultry, and how much she asked for thorough- bred fowls of the various kinds and for sitting of eggs. But the other nine thousand nine hundred ninety- nine who went that way and saw the card carried away with them only a vague idea of some pictures of chick- ens and chicken houses. Feature your advertising. Bear down hard on a few things at a time. Dent try to tell this about everything have on sale. Put your emphasis on just a few of your week you and attractions. Some one thine that vou are offering co1spic- uously may serve to bring Madam in- to your store. should be able to fill her whole shop- ping list. bargains Once she is there you The merchant ought to be a psy- chologist. He should study huinaan nature for he needs to know the work- ings of the mind. that indolent? It intricate -or require Tt prefers ever thought of it naturally whatever is Have you the mind is shuns puz- strenuous something enough to effort. zling mental casy. Apply this principle in your window trimming. A short time ago [ saw an excellent showing of wide embroid- that much corset covers. All a uniform price—25 A few days later in window I erles of all kinds are so used in making were selling at cents a yard. the same saw another fine display of 50-cent wide embroideries. Both lots were good values. Any one who was wanting would begin at once to select the liked best or’ the piece she considered most dur- The problem was simple. But if one is looking at embroideries that range t pattern she able. in price from 19 cents to 31 from 39 cents to 60 cents, the problem becomes complicated at once. “Is it better to buy this very pretty pattern at 29 cents, or this other which seems every bit as good but has not quite so much work on it at 23 cents? Here is an exquisite piece for 5% cents, but can I really afiord it when this other is nearly as handsome for only 41 cents?” This sort of thing wearies the mind and CENTS. (OF is instinctively avoided. Of course putting a large assort- ment of a certain kind of goods on sale at a uniform price is not always When it can be done it has its strong drawing features. The stores that sell just one line practical. of goods and at a uniform price, as the men’s $2 hat stores, the clothing that handle nothing but $10 suits, the shoe stores whose whole stock consists of $2.50 shoes or $3.50 stores shoes—there is a psychological basis for the existence of all these estab- lishments. A slight variation of the same principle contributes to the pop- ularity of the 5 and 10 cent stores. The tired shopper can drop into one of these places and select a number of useful little articles while resting her Speaking of the desirability of mak- ing a single strong impression, I re- saw this idea well carried out in a large store by what was called a Temptation Sale. It was an offering of extraordinary bargains, lasting for several days and extending to all de- Throughout the store large pennants hung at intervals with Temptation Sale in large red letters. In the windows and on the counters and tables, bargains, and very tempt- ing bargains they were too, were dis- plaved, each one bearing a unique ticket. These tickets bore the words Temptation Sale in red letters across the top, and each held a pic- ture of a modernized Eve for her choice of several red apples. Possibly the uitilization of a bibli- advertising purposes on the feelings of some sensitive souls. It reminded me of the assertion made by a sacrilegious but witty man, that had a bargain counter been placed in Eden after the expulsion, our first mother would have defied the cheribum and the flaming sword +o get to it. Leaving out of the question whether or it was in good taste to use just this idea, it was well carried out and produced a certain unity of effect that was very strong advertising. No one could go through that store ever so swiftly or pass by its windows with- out being made to know that a sale values was in full Fabrix. head. cently partments. OLTice reaching cal scene for might jar not certainly of extraordinary swing. —_—_~+++___ Make It Easy to Run a Store-Paper. Written for the Tradesman. Writing isn’t always the easiest thing for a merchant to do. As far as that eoes, comparatively few individuals can handle a pen skilfully enough to produce readable copy, as the news- paper men call it. To be able to write editorials, let- ters and advertisements that will in- fluence people and produce sales, re- quires long practice and some natural ability. Many men who have a good under- standing of human nature can’t com- mand that knowledge so as to use it in the preparation of their printed or written messages to the trade. And a man who is considering a store-paper often hesitates, saying, “Why, I can’t write. It would be out of the question for me to think of publishing a paper that would require me to prepare editorials or similar talks regularly once or twice a month.” And there's no denying the fact that a successful store-paper needs to con- tain the kind of copy that will “pull” results. That’s the thing that makes a store-paper a better advertising medium than anything else the ordi- nary merchant can use. Some people are apt to think that store-papers are peculiarly the proper- ty of the small-town merchant. But We know several towns of 60,000 and more that are winning trade solely through the efforts of one of these powerful little “advertisers.” Store-papers are not limited in their appeal; a good store-paper is a good salesman any- where. But the purpose of this article is not to praise the store-paper; it needs no praise. What this article aims to do is simply this: Make it possible for among the readers of this journal to publish a store-paper they're mistaken. stores in any merchant with a minimum expenditure of time and trouble. It merely chants who aims to show you mer- already issue papers, an easier way to produce a better paper. And it hopes to show those who have no store-papers how easy the prepara- tion of a good publication is. How? By supplying you with the ) very you find editorials which hard to write. And these editorials will not be the boiler-plate variety either. They'll sound as if you wrote them, and they will not only make your store-paper a newsy, readable sheet, but they'll bring business to you as well. Best of all, the service will not cost you a cent, now or hereafter. We are in dead earnest, and we want to see literally hundreds of merchants mak- ing use of parcel post, and holding off the retail mail order houses with a powertul advertising medium like the store-paper. This is probably the first, and only chance you have ever had to benefit by a service of this type, and if we were in your place and had some com- prehension of the value of this offer, we feel that we'd waste no time in sending in a letter asking to be placed upon the list of those mer- chants who will receive regular con- signments of this editorial matter. And if you have no store paper, tell us so and we'll put you in the way of starting one. If you are the publisher of a paper write at once to this journal, request- ing to be placed upon the Store Paper Editorial list. certain If you have no paper, and want one, merely write for the Store Paper Booklet. A. Pace. 2-2 A Doubtful Compliment. The banquet hall was adorned with many beautiful paintings, and the President of the little college was called upon to respond to a toast. Wishing to pay a compliment to the ladies present he designated’ the paintings with an eloquent gesture and said: “What need is there of these paint- ed beauties when we have so many with us at the table?” ——_>~- The smaller the man the bigger the boast. February 5, 1913 MICHIGAN TRADESMAN 33 The New Home Seven Floors Filled With Up-to-date Merchandise A few items of which you ‘ Grand Rapids . | Dry Goods Co. 22 and 24 Commerce Ave. 5,000 Square Feet of Floor Space | will find mentioned below. A P I] it ti t Y We carry a large assortment of the latest pat- er SOna nvi a 10n O Ou terns in the well known ‘Hall Mark” Shirts, from To look over our new lines of Wash Goods and White $8.50 to $12 per dozen. Goods. You will find it a pleasure to go through our stock of White Goods and Wash Goods consisting of Our line of Work Shirts cover a large range of Staples and Novelties. Our first and second floor styles in Chamois, Chambrays and Cheviots for men is filled with this class of merchandise, and are ar- and boys’ wear. « ranged so that you can make your selections very : : easy without being crowded. Slide-Well Collars in all the leading styles. The mills have advanced the price on most : every sort of Wash Goods; this, however, will not Our Suspender and Neckwear stock is complete affect you in the least, as we have made contracts and prices right. before the price advanced and are covered for almost : : : i fie caisce cuacon on Best quality of Men’s and Women’s Rain Coats : ; in Gray, Navy and Tan. Prices range fron ; Plain White Goods Fancy White Goods Dress Ginghams : es : : : ; : $7.50 each. Percales Plain Voile Silk Stripe Voile Plain Poplin Brocade Silk Poplin Colored Lawns We show a good assortment in “Little One’ Printed Batiste Colored Stripe Crepe Russian Cords Blouses and Rompers at $4.25 per dozen. Motor Cloth Silk Crepe Junior Cloth Plain Flaxon Ratine Printed Flaxon We have Children’s Dresses and Middy Blouses Pique Panama Cloth Ripplete in good range of styles and patterns, from $2.25 to Linen Suiting Princess Tissue Gaze Marvel $9 per dozen. ilk Stripe Wel own Foulard Ramie Linen i a : : 4 Silk Stripe Welts Cr ' Our line of Ladies’ Waists, Dressing Sacques, Kimonas, House Dresses and Wrappers cover a choice A Three Years’ ae: T est assortment of carefully selected patterns. Our stock of Overalls, Jumpers and Trousers is made up of excellent values. Prices and qualities to suit various classes of trade. has proven these two corsets to be satisfactory in every respect. We know of no bet- ter values at $4.50 per dozen and customers desiring a f§ . good seller will make no fi ' \ mistake in booking an order \* “# for either one. We also offer numerous other brands at $4.50, $8.50 and $11 per dozen. EINCOLN MILLS Give us a trial order in this department. Our sales- men are showing the sam- ples. GRAND RAPIDS DRY GOODS CO. Let your next order for Underwear and Hosiery be for the ‘Lincoln Mills” line, carried exclusively by us. SaEEEnE EERE emneemeeadiinesi team d cer eirtee crc cieaameae eerie ne ees CO aa rh URGENT APPEAL To Attend the Annual Convention at Flint. Petoskey, Feb. 3—The merchants of Flint have chosen their committees and made a partial announcement of their programme for the entertain- ment of the merchants at their annual held at 26 and 27. convention to be Masonic hall, in Flint, on Feb. 25, Their plans are extensive and we who are acquainted with the men chosen know that they have some _ good things in store for us—ideas every merchant needs in his business and feasts for body and mind. They mean we shall not be neglected in any way and in years to come we shall, undoubtedly, turn to Flint and its body of progressive business men and give thanks that we came in contact with them, were improved by them and were enabled by mingling with them to carry good will and broth- erly love back to our business and our city. Bright, indeed, will be the link in the chain of success and upward must be our course where such men lead. Flint, we thank you for the services of these We thank you for citizens whose loyalty to vou and the merchants of Michi- gan enables them and you to make such sacrifices for our needs. May we be worthy of your efforts and you receive the reward to which you are justly entitled—the largest, best, most uplifting convention in your history! Many merchants feel that they can- not afford to spend the time or mon- ey necessary to attend the convention. This is a grave error. Every mer- chant should be there. His welfare and that of his community, to a cer- tain extent, is dependent upon his attendance. Honesty and progres- siveness are necessary for the suc- cess of every merchant. To be other- wise retards the growth of ourselves and our community. The people may stand for a lack of enterprise in a merchant for a while, but the time will come when they will refuse. The merchant’s business will gradually drop off and the “grave” of a busi- ness failure is open before him. The successful men of any class do not court such conditions. They get out and mingle with people, always searching for something better, pick- ing up an idea here and there, com- bining them with their own ever pro- egressing mind until their brain be- comes one great storehouse of busi- ness information. How can a man who refuses to mingle with his fellow men ever hope to compete with such a mind? What -wonder that many people fail in business when they re- fuse the very necessities of success? This convention is made up of live wires and they need all the live mer- chants of Michigan to co-operate with them. This cannot be done by the few, but requires the many. That means each of us and each has his part to perform if we succeed. If your business is not increasing with you each year; if your stock is not well selected and balanced; if your credit accounts are too large; if your cost of doing business is too great or your net too small; if things seem men. MICHIGAN wrong in general and you feel a shadow of dissatisfaction passing over you, pack your grip and go to Flint. The discussions of questions there will benefit to you. You will see how others meet their dithiculties strengthened by them. Your mingling with other mer- The few there will afford you a We can improve only by meeting and doing good to others and this is possible to the re- this kind. Turn out and help to make this meet- ins a The structive Fred prove of great and are chants will do you good. days spent long needed rest. taller only in meetings of success. programme affords many _ in- We all remember Port Huron and his He set many a mer- chant to thinking in the right direc- tion, with his fair, broad minded talk. It is safe to follow such men’s advice. Ideas make such make features. Mason at kindly advice. men and such men great businesses possible. No merchant should hearing him. The visit to the automobile factory will be instructive and one few mer- chants should miss. This great busi- driven from America through lack of faith in our manufac- turers. Michigan was one of the leading states in the recall of the in- dustry and Flint took advantage to secure this great industry which fur- nishes work to thousands of her citi- zens. \Ve hope the day is past when mer- chants will refuse to be content to figure as an wutnecessary class— a class which lets others make the laws for their existence; a class fears each other and each miss ness was once which other’s _ business methods and many of whom, a wishbone where a backbone should be; many of whose existence for any length of time is questioned by the public in general, because they seem to have a greater success in driving away trade than in bringing it to them. We hope the day is here when a merchant can stand squarely on his feet; when he can have a voice in the questions that interest the community, like any other man, without giving offense; when he can aid in passing just laws for all the people and not for any one class; when he can adopt the rules that govern his own business and that are so essential to success. Fellow merchants, such questions as taxation, fire insurance, pure food. hours of closing, delivery of goods, extension of credit and laws which govern our existence are matters in which we should have a choice. This can best be done by co-operative education. That means association. Our Association was organized for just such purposes. Many of our re- form laws were advocated by our Association. More are needed. Lend your help to the good cause by your presence in Flint. Come early. Stay the full time and see what our con- vention will do for you. J. A. Lake, Director. ——_2. To Be Congratulated. For many days a man dangerously ill with a malady that puzzled the dis- tinguished specialist who was called to attend him. we fear, have TRADESMAN One afternoon the eminent physician appeared with eyes aglow. “I certain- ly congratulate you,” he said. The patient smiled hopefully. “You mean I will surely recover?” he ask- ed. “Oh, no! there is no hope of that; but if the autopsy proves that you are suffering from an entirely new dis- ease, as I believe it will, we will name the malady after you.” ———___—- eo Tact is merely the art of getting what you want. February 5, 1913 We are manufacturers of Trimmed and Untrimmed Hats For Ladies. Misses and Children Corl, Knott & Co., Ltd. Corner Commerce Ave. and Island St. Grand Rapids, Mich. Needles Excelsior Gold Eye EXCELSIOR 4 > 473 BROADWAY Large Round Eyes Put up in Attractive Wrappers 100% profit naioieos B) Stewart's PRATT & FARMER CO. ENGLAND Duplex Safety Pins Best Quality Extra Heavy Wire Superior Nickel Finish NEW YORK denomination. tion. Four Kinds of Coupon Books Are manufactured by us and all sold on the same basis, irrespective of size, shape or Free samples on applica- ++ TRADESMAN COMPANY, Grand Rapids, Mich. 7: 7 February 5, 1913 THE NINE HOUR LAW. SS Effort Should Be Made to Make It Less Drastic. Lansing, Feb. 5—I am _ enclosing copy of bill as requested. I have found out that through influence of members of the Labor Committee w:; will probably have to accept an amend- ment providing that it shall not apply to stores employing more than two or three lady clerks. Milan D. Wiggins. The Tradesman reproduces here- with the full ¢ext of the bill introduced by Senator Wiggins—Senate Bell 124, File No. 104. The only change from the present law is indicated by black face type: Section I: Section 9 of Act No. 285 of the Public Acts of 1909, en- titled “An act to provide for the crea- tion of a Department of Labor; to prescribe its powers and duties, to regulate the employment of labor; to make an appropriation for the main- tenance of such Department, and to prescribe penalties for the violation of this act,’ approved June 2, 1909, as amended by Act No. 220 of the Public Acts of 1911, is hereby amended to read as follows: Section 9. No male under the age of 18 years, and no female shall be employed in any factory, mill, war:- house, workshop, clothing, dressmak- ing or millinery establishment, or any place where the manufacture of any kinds of goods is carried on, or where any goods are prepared for manufac- turing, or in any laundry, store shop, or any other mercantile establishment for a period longer than an average of nine hours a day or fifty-four hours in any week, nor more than ten hours in any one day; and all such establish- ments shall keep posted a copy of this section printed in large type, in a con- spicuous place; in establishments hav- ing a time clock such copy shall be posted near the time clock. Copies of this section suitable for posting shall be furnished upon the application of any employer by the Commissioner oi Labor: Provided, however, that the provisions of this section in relation to the hours of employment shall not apply to nor affect any person engag- ed in preserving perishable goods in fruit and: vegetable canning establish- ments, nor to those employed in any store or mercantile establishment lo- cated within any city or village of less than two thousand population, or lo- cated without the boundaries of any incorporated city or village. No fe- male under the age of 18 years shall be employed in any manufacturing establishment between the hours of 6 o'clock p. m. and 6 o’clock am. No chiid under the age of 16 years shal! be employed in any manufacturing establishment or workshop, mine or messenger service in this State be- tween the hours of 6 o'clock p. m. and 6 o’clock a. m. No child under the age of 18 years shall be employed between the hours of 10 o’clock p. m. and 5 o'clock a. m. in the transmission, distribution or delivery of messages or merchandise. Lawton, Feb. 3—I have before me MICHIGAN TRADESMAN a copy of the bill introduced by Sen- ator Wiggins, namely Senate Bill 124, file No. 104, which was referred to the committee of Labor Interests. Will you please write a notice in the Tradesman asking merchants to write to their respective senators and rep- resentatives asking for their support for this bill and asking that they see that it does not die in committee, as do so many bills. Go after them hard, as you know it is pretty difficult to wake up some of us smaller mer- chant, referring them to the issue in which my article and your comment appeared. Tl AL Racker: Life Without Lungs. lt is a fact that while the common snail has lungs, heart, and a general circulation, being in every respect an air breathing creature, it is neverthe- less able to live indefinitely without inhaling the least bit of air, an ele- ment supposed to be essential to the exercise of all creatures endowed with lungs. A high authority once said, “To all organized creatures the re- moval of oxygen, water, nourishment, and heat causes death to ensue.’ It thus appears that when that statement was made the authority quoted did not apear to take into consideration the snail as being one of the ized beings.” The experiments of one scientist, however, have clearly de- monstrated that ary or all of the usual life conditions may be removed in the case of a snail without terminat- ing its existence, or indeed impairing its functions. The snail retreats into its shell on the approach of frosty weather, and causes the opening or mouth of its shell to be hermetically sealed by a secretion of silky texture absolutely impervious to air and water. In this condition, therefore, it is plain that the little creature is deprived of three of the four elements of life—air, water, and nourishment. oO Probably Assumed. “Automobile Foot” is a new dis- ease or which Dr. Alexander Block of St. Louis stands sponsor. Auto- mobile foot due to lack of pedestrian exercise among automobilists, is a weakness that changes the walk into an ugly hobble. . “organ- “The automobile habit is so wide- spread,’ said Dr. Block the other day, “that our ignorance of walking threatens to equal the broker’s ignor- ance, real or assumed, of farm life. “A broker spent the Christmas hol- idays on a Georgia farm. The farmer said to him as he came back one morning from a_ before-breakfast stroll: “‘Been out to hear the haycocks crow, I suppose?’ I ‘‘VYes,’ answered the broker—and to tie a knot in a cord of wood, and watch the hired man milk the milk- weed.’ ” —_—_~+~+.—___ Some people can look so far into the future that they can’t see the past. 4 owe FFICIENCY Accounting, 1. Ba Systematizing, System Building, Comme B es eae Eeneet ics makina ait jo Accountan: oughly taught through caeeeareneene INSTRUCTION. "a the cass ECOME AN eat 35 “The Crowning Attribute of Lovely Women is Cleanliness” The well-dressed woman blesses and benefits herself—and the world— for she adds to its joys. NAIAD DRESS SHIELDS add the final assurance of cleanliness and sweetness. They are a necessity to the woman of delicacy. refinement and good judgment. NAIAD DRESS SHIELDS are hygienic and scientific. They are ABSOLUTELY FREE FROM RUBBER with its unpleasant odor. They can be quickly STERILIZED by immersing in boiling water for a few seconds only. At stores or sample pair on receipt of 25c. Every pair guaranteed. The only shield as good the day it is bought as the day it is made. The C. E. CONOVER COMPANY Manufacturers Factory, Red Bank, New Jersey 101 Franklin St., New York Wenich McLaren & Company, Toronto—Sole Agents for Canada Some Excellent Items In Spring Wash Goods FALMOUTH 36 inch Cotton Storm Serges. An excellent item to retail at 20 cents. WOVEN GALATEA to retail at 12%, 17 and 25 cents. PRINTED GALATEA to retail at 12%, 15 and 17 cents. GINGHAMS—complete lines Fancy Dress Ginghams to retail at 10, 12%, 15 and 26 cents. DRESS LINENS—natural, in prices ranging 9% to 28c; white 15 to 37%c. MERCERIZED SUITING—full range of colors 15 to 25c. Paul Steketee & Sons Wholesale Dry Goods Grand Rapids, Mich. PE HER SOAR reig SBN 36 See een MICHIGAN TRADESMAN Se eee ee a ee oe aaa De February 5, 19:3 THE STRONGEST MAN. He Is the Enviable One Who Stands Alone.* Webster defines individualism as “A tieory or policy having pririary re- gard for individual rights ly one maintaining the political and economic independence of the indi- vidual; one maintaining the independ- ence of initiative, industrial The doc- Speciiical- individual action and interets, as in organ- ization or in government. trine or practice regarding the chict end of society or of moral law to be the development of individual char- acter; the theory that society exists for the sake of its bers.” individual mem- The Standard dictionary defines ‘n- dividualism as “Personal ind2pendence of action, character or interest. The theory of government that favors the utmost social and economic liberty of the individual; opposed to socialism and anarchy. Draper says “Individualism rests on the principle that a man should be his own master.” Murray defines individualism as a “Mode of life in which the individual pursues his own ends or follows out his own ideas. social theory advocates the free and inde- pendent action of the individual, as opposed to communistic methods of organization and state interference. Opposed to collectivism and social- ism.” Henry Chenevix, in a recent article in the Westminster Review, defines individualism as “The principle of re- garding each separate person as ex- isting mainly for his own perfection and happiness and of encouraging in- itiative and the free development of idiosyncrasies, as distinct from moulc- ing everyone according to a uniform pattern, with the corollary that a large amount of individual liberty shoul: be allowed.” The Encyclopedia Britannica de- fines individualism as “The theory of government according to which the good of the state consists in the well- being and free initiative of the coim- ponent members. In practice indi- vidualism is chiefly concerned to op- pose the concentration of commer- cial and industrial enterprise in the hands of the state and the municipal- ity.” The Catholic Encyclopedia defines individualism as “The tendency to magnify individual liberty, as against external authority, and individual lib- erty, aS against external authority, and individual activity, as against as- sociated activity. Catholics accept the voice of the church as the supreme authority and therefore reject out- right the principle of religious indivi- dualism.” Under individualists are included—- The laborer who refuses on theoret- ical grounds to become a.nember of a trade union. The business man who disapproves of associations of capitalists formed to create and maintain artificial con- ditions. *Paper read by E. A. Stowe before Class on Applied Christianity at Foun- ao Street Baptist church, January 19, 1913. One which The citizen who opposes public en- terprises such as government railways and telegraphs and such restrictive measures as store and factory regula- tions. The reformer who rejects stereo- typed social and political methods and relies upon measures to be adopted by each individual acting independently. The man who regards the pro- nouncements of his conscience as the only standard of right and wrong. Individualism is opposed to Paternalism. Socialism. Communism. Unionism. Government ownership. Government interference with any matters of private concern. As my discussion of the subject to- day must necessarily be brief and superficial—due to my inability to ab- sorb and interpret the dozens of learned discourses I have undertaken to read on this topic—I shall confine my remarks to the economic and in- dustrial sides of the question. It shall be my aim to avoid the discussion of extremes and hold to a middle ground. Individualism carried to an extreme develops into selfishness and egotism, just as charity carried to an extreme results in poverty and suffering. The Creator was certainly the first individualist. He acted on his own initiative. He was not hampered by the precepts of any religion or the rules of any union. He worked six days and then rested and, because he made the air free to breath, the earth free to walk on and the sea free to sail on, every age since the beginning of time has had men who have in- sisted on enjoying the God given rights bestowed upon them by their Creator—the right of independent thinking and independent action. The next individualist of whom I find any record is Adam, whose main ambition was to eat and not to be eaten. The issue has not changed much since the Garden of Eden. The last word in the vocabulary of prog- ress is the desire to serve rather than to be served. This is the spur which broadens men’s vision and drives them on to noble deeds. So far as my reading goes, Jesus was the highest type of an individual- ist I can find in all history. Savonarola and Martin Luther were individual- ists. Washington was an individual- ist and so were Grant and Lincoln. They did their own thinking and act- ed in accordance with the light as they saw it. The same was true of Shakespeare and Milton, Tolstoy and Tennyson. In fact, I cannot find any great character who left the world better for having lived in it and whose name will be emblazed forever among the truly great who was not an indi- vidualist. } Any rule of life which hinders th onward progress of the individual, as blindness precludes sight or paralysis hampers locomotion, prevents a man from being or becoming an individ- ualist. The iron-clad oath a man takes when he joins a trades union—which places obedience to the union above the obligations of home, church and country—sounds the death knell of individualism. The level scale of the union is also destructive to individ- ualism, because it destroys the incen- tive of the worker to improve him- self or increase his usefulness to him- self, his family or his employer. If I were a slovenly workman who was incapable of doing a faithful day’s work, I would most certainly join a union, so as to secure a full day’s pay for such inadequate service as I had to offer. As I insist in giving and re- ceiving an honest day’s work for an — honest day’s pay, I am an individual- ist, because [I judge a man solely by his ability to produce. I have bezn a printer forty years and an employ- ing printer thirty years and I have never seen a competent workman join a union except under coercion. A year ago the injury of a work- man was a matter of mutual adjusi- ment between employer and employe or their respective attorneys. Now the State steps in and forbids private settlement. Both parties must abide by the law which may be just or un- just to one or both parties. This marks the end of individualism in all dealings between employer and em- ploye where either injury or death are factors. I am of the opinion that practically all our troubles of an economic natur2 come about through the abandonment of individualism. Take the express companies, as an example. In the early history of the business they were active competitors and full of initiative and individualism. Later they cast their individuality to the wind’ and entered into blanket agree- ments to maintain uniform rates and rob the public. As a result, the ex- press companies have become schools for crime. No clerk can maintain his position unless he enters into the spirit of the institution and becomes a highway robber. A package weigh- ing 200 pounds is billed at 300 pounds. A rate of $2 per 100 is raised to $3. Packages sent prepaid are again col- lected for at destination in the case of 60 per cent. of prepaid shipments. The clerk who steals the most is re- warded with the highest salary. Th: clerk who refuses to be a party to the wholesale system of robbery is dismissed on some trumped up charge. Shipments are left at wrong addresses and customers’ names are forged to receipts. These statements are based on actual knowledge and not on hear- say or supposition. And what is the result? The wrath of the people over being swindled continually through false weights and fictitious rates has found expression in the creation of the parcel post, which will ultimately absorb all of the express business of the country, thus putting an end for all time to individuality in the hand- ling of package freight. Once aban- don individualism and _ paternalism, socialism or chaos invariably results. Forty years ago Ferdinand Schu- macher was pushing a cart around the streets of Akron selling cooked oat- meal from door to door. He was an individualist, because he was intro- ducing a comparatively new article to The Famous Lamson “Air Line” Cash Carrier Runs up or down grade, over bridges, round corners without noise, shock or rebound. The Lamson “Air Line” is neat, light, swift, silent, durable, simple and inexpensive. It has stood the test of many years of the hardest service and to-day is the “reason why” of the good service in thousands of up-to-date stores. ASK YOUR NEIGHBOR THE LAMSON COMPANY @et) Boston, U.S. A. Representatives in all Principal Cittes. Ts Ts February 5, 1913 the people of his town. Now his fac- tory and nearly all the other factories producing oatmeal are merged into the Quaker Oats Co., which distrib- utes millionms of dollars in profits among the stockholders every year. The busines is in existence in greatly enlarged form and the product sold probably greatly superior to the orig- inal article, but the individualism of its originator has disappeared in the monster institution which carries for- ward the work begun so unauspicious- ly in a small Ohio city. Twenty years ago the Grand Rap- ids School Furniture Co. was the pride of the city. The men at the head of the establishment were full of initiative and individualism. In an hour of weakness they consented to join forces with other establishments of a similar character and became part of a large merger. The usual result has ensued. The men then at the head of the business have found other occupations. Their places have been taken by men who are simply cogs in the machine. The great factory buildings have become simply piles of brick and mortar, with little in common with the city except the pay- rolls which are disbursed every other week and the taxes which are paid twice a year. The soul has gone out of the plant. Individualism is dead. Contrast this picture with the plants which are dominated by such useful citizens and forceful men as William Widdicomb, Charles H. Leonard, Otto Wernicke, William Judson and doz- ens of others. The apparent business mergers and government ownership and monopoly is not, by any means, confined to this country. Three years | received the following le‘ter from James R. Chapman, at one time manager of our local street railway, but now manager of the underground electric railway of London: craze for ago “Tt is becoming more and more dif- ficult to carry on small enterprises all over the world and the disposition is to ‘bunch’ them. It seems to be about an even chance as to whether the bunching process is to benefit the public or the people who through the deal. In this country the disposition is for public utilities to be put into groups and financed out of the common purse. The authori- ties can, of course. borrow money at lower rates than the corporations. Two years ago the various water com- panies supplying London were taken over by the Metropolitan Water Board at values fixed by a commission and, generally speaking, London is now paying more for water than it did before. The water rates are now based on 5 per cent of the rental value of the property, and many small build- ings in the neighborhood of the Bank of England, where rentals are natur- ally very high, have drilled artesian wells and pump their own water rath- er than pay an enormous sum for a 34 inch pipe connection and three or four basins. The immense dock in- terests on the Thames have just been similarly taken over by the Port oi London Authority. Various compan- ies have been forced to sell and the taxpayer will now have to make good carry MICHIGAN TRADESMAN any deficit, and the shipping interests are holding meetings to _ protest against alterations in long established rates. There is certainly something to be said on both sides, but it is a question whether the placing of all business on the basis of a Shaker community is going to develop the best there is in the individual. “Here in London we have thou- sands of municipal dwellings, we feed the day scholars in the municipal schools, we have armies of inspectors to see that we do certain things and do not do others, yet the unemploy- ment problem is becoming more and more serious every year, but this year we are to have some municipal golt courses, hence we should not com- plain.” If government ownership and con- trol are to continue, it will be only a question of time when all individuality will be destroyed, all private titles to property will be practically confis- cated and this country will find itself in the deplorable condition of New Zealand and Australia, where com- munism reigns supreme, where the government is everything and the in- dividual is too insignificant to be con- sidered. I hold to the theory that the sphere of government should be lim- ited to the keeping of order and the enforcing of contracts and that every invasion of the rights of the individ- ual is wrong in theory and injurious in effect. If the merger method is to increase. individualism in manufacturing and distribution will soon cease to exist. Conceding many advantages in the merger method and considering the changes which time has wrought in both the manufacturing and distribut- ing fields, I still maintain that the country was more prosperous, the people happier and working men bet- ter employed under a system of manu- facturing and distribution which gave every man a chance to show his cap- abilities and gradually expand his lines and territory on acquired capi- tal, without being compelled to re- sort to enormous aggregations of wealth, patents, legal and managerial ability, artificial alliances and clad agreements which tend to con- centrate business in a few hands. I! believe that we shall see a return to these conditions in the future to an extent that will enable us to re-estab- lish the integrity and individuality of the manufacturer and dealer and not force him totally himself with enor- mous interests. If trades unionism and_ socialism are to become general, individualsim among workmen and employers of working men will become a thing un- known. For some time it looked as though such a result would ensue, but the trend of the times now indicates that collective bargaining, the level scale, the strike with violence (Gompers says that a strike without violence is a joke,) the reign of the business agent, the walking delegate, the graft- er and the dynamiter are all on the wane—that the thinking peopl: of the world have placed the seal o1 decisive disapproval on the destruc- tion of individualism in the worker and propose to assist in regenerating iron- him from the evil associations and bad education into which two or three million of our hundred million people have been inveigled by such unscrupu- lous leaders as Gompers, Lynch, Dar- row, Hayward and Debs. Ibsen says that “The strongest man is he who stands alone.” ——>-» The Law of Attraction. Evansville, Ind., Feb. 3—Your edi- torial intitled “Make Some N2:w Friends’ which appeared in the Jan. 29 issue of the Tradesman is a bit of good advise. When we see two men sticking close to one another, in any walk of life, we have found two persons who are attached to each other by the law of attraction. The two medium between mental connecting individuals is composi- Mental combination or the em- bodiment thought working through two individuals at the same tion. of one time can only be explained by the law of attraction. Two persons can move with routine discipline in a business like manner or in a friendly, compre- hensively and regular order, but when two live closely and work as both of the many of one, individuals are the pleasures that original thinkers gain by going off to them- selves and thinking thoughts that are losing passing between those who do not tie themselves down to any thing. It is a dangerous thing to allow the law of attraction to make us stick to any per- son or thing. We glue ourselves to this or that person or to that Family of Thought and if we allow the glue 37 to become dry, I am afraid that we will become “stickers” and will be “moss backs” instead of up-to-date, original, progressive and wide awake indivduals who can come and go at will and when they are made to act, they act singly and not in pairs. Edward Miller, Jr. a Imitation humor may provoke more genuine laughter than the real thing. One way to get inside the door of success is to crawl over the transom. Parcels Post Zone Maps We are prepared to furnish local zone maps, about 10x 14 inches in size. showing towns located in first and second zones from the place of computation (similar to the map printed in the Michigan Tradesman of Dec. 11), as follows: 500............ $11.00 HOOO. 2... -s. 13.00 N5OG, 22 es. 15,00 2000; as. 17.00 This includes the making of an en- graved plate about 8x 10 inches in size and the printing at top or bot- tom of plate several lines setting forth who is responsible for the dis- tribution of the map. On account of the timeliness of the map, due to the interest in parcels post at this time. no souvenir would be more generally appreciated than this. Tradesman Company Grand Rapids, Mich. ae Perfection. better at any price. Get the Flour of Progress It would be an admission of a lack of progressiveness if we had not made improvements 4. every year that we have been manufacturing NEW PERFECTION The Faultless Flour It was good last year—it is vastly better now, and we are always ready to adopt any new improvement when we are convinced that it improves the quality of New It has always been the leader, and we always expect to retain that position. A pleasing surprise awaits you if you have not had a recent sack of New Perfection. The retail price is 80c per sack and there is none WATSON-HIGGINS MILLING CO. GRAND RAPIDS, MICH. Srhibsineiiaipeitaibetasscieschddessaainadnsaiihoedidiemcaniticssieeatineae idan ae o ‘ - cad SORE RIOT AE, TSAR, IE ET, SE SA TI ELE TL LOT LT ESI LIE OE 38 ee ee eee MICHIGAN TRADESMAN February 5, 1913 FREE ADVERTISING. It Is Constantly Given Mail Order Houses. What is advertising? Will you kind- ly go with me to Webster's diction- ary. He says advertising is—‘“to in- form or apprise, making through the press.” Now what have our dailies, weeklies and monthlies been doing for the mail order houses during the last five or ten years? Mak- ing them known through the press. The mail order houses want nothing better than the agitation of the press. It is cheap advertising. “A kick is a boost.” If it were possible to inter- view one hundred patrons of a large mail order house and ask them, “How did you come to start to trade with this house? How did you first learn of this house?” I think cent. or more of them would say, “We learned of it through our newspaper roasting the mail order house.” known ’ 50 per I am well acquainted in one town in Kansas where the editor of the weekly is constantly printing some- thing about “Shears and Sawbuck.” Do the mail order houses get any business from this town? You bet they do and it is getting heavier every week. Ask the freight agent; he can give you facts. Why does this mail order house reap such a good business in this town? Just because they are so well advertised. Do they pay this editor? I don’t know. They certain- ly ought to. So, again, what is advertising? Is it telling about the other fellow or 1s it putting your own name and goods before the public? The National Bis- cuit Co., I suppose, would be consider- ed one of the largest (if not the larg- est) advertisers in the United States. They keep before’ us “Uneeda Biscuit.” It looms up every- where; you can’t get away unless you shut your eyes. How much do they say about “Takhoma Bus- cuit?” They say nothing about them; they are selling Uneedas and millions of packages of them. They are in business for that purpose and they “attend to their own business” and do not care what the other fellow is constantly; from it, doing. At this season of the year,. when so many people seek milder climates, you will find many adver- tisements by the Illinois Central Rail- road urging you to take the “Seminole Limited, to Sunny Florida. Do they say anything about the Chicago and Eastern Illinois train, the ‘Dixie Flyer?” No, you bet not; they want people to ride on the “Seminole Lim- ited.” And there are the “Gold Dus: Twins.” Everybody knows _ these boys. Do you see anything in these advertisements that looks like a Dutch girl “chasing dirt.” Well I guess not; they are selling gold dust and not Dutch cleanser. These three com- panies advertise their own business and as a result have plenty of business to do. Yes, you are alarmed about the mail order houses, and well you should be. But why not get at the root of the matter and figure out what the trou- ble is—get down to brass tacks once. Use a little common sense. Would it be possible for these houses to do the business they are doing to-day if they were not mentioned in a single paper in the United States for one year? The slump of their business would bankrupt some of them. But as long as thousands of papers all over the country perisist in keeping them before the public at no cost to them, they will thrive and thrive fast, and the retail merchant will have a harder pull each year. Don’t you really think, taking a sensible view of it, that it is about time the retail merchants of this country woke up to the real situation and took “the bull by the horns’ and remedied things? There is a remedy, and that {i am writing this article, so as to suggest a possible escape from the abyss you are approaching. If the free space given each month to these houses were given to the mer- chants, there would be visible results. Now don’t understand me, Mr. Mer- chant, that this will be enough adver- tising for you; it will not, but it will help some; and a good liberal amount, paid for by you, will bring good re- turns. If advertising didn’t pay the big fellows would not use it; it pays and they use a lot of it. Why do not you and your editor map out a line of advertising that will win? It can be done. Don’t mope around and brood over the mail order house. Real- ize the fact that there is about so much business in your section of the country for you and you are going to get it; and you will get it, too, if you go after it and go after it right. is why Why are. so many sending their money away after goods, while you furnish the goods to them when they have no money? You, as well as the press, are to blame for this. It can be stopped if you go about it in a sys- tematic way. Let the people know what you have; make your store at- tractive; of all things be kind, cour- teous and obliging. I don’t mean by this to trust—that is the most unkind thing that you can do in a multitude They want your goods and will buy them if you will let them know what you have. Don’t tell about Mr. Jones, your competitor, in your advertisement, but tell of your own values. Keep your name before them and see to it that the editor of your local paper doesn’t print something every week about “Shears and Saw- buck.” Let him devote his space to your town, and to you and the goods you have to sell. ot cases. Now, really when you come to take a sensible, comprehensive view of the situation, don’t you believe you and the editor have been “ Barking up the wrong tree?” You certainly have been “barking” the other fellow’s goods and not your own. Make a study of advertising, get up new ideas and be original. The ad- vertiser who said the following in his local paper was tactful: “Dr. Hansen was in and bought one of those fancy vests. The doctor knows what is styl- ish. When we have our appendix cut out we are going to have Dr. Hansen cut it for us.” “Senator Anderson came in Friday and got a half dozen of those long shank collar buttons. We es for are going to vote for the Senator this fall Advertising is an art and you must be artful if you win in this age. If you don’t believe in advertising your- self, then for conscience sake do not advertise someone else; simply keep still, let the other fellow die with you, don’t build up his business at the ex- pense of your own. That is the kind of advertising that has been going on since the advent of the mail order house. How long will it continue? That rests with you and depends on whether you will wake up to the situ- ation or let it. continue till these houses have a grip on the trade of this country that will be hard to loosen. W. M. Davis. ——»+.2s—_ What Some Michigan Cities Are Doing. Written for the Tradesman. Business men of Durand will meet, eat and talk Monday night, Feb. 10. The affair is under auspices of the Durand Commercial Club. The Flint Board of Commerce has taken up the question of the payment of cash fares on passenger trains out oi Flint in the hope of giving the city a better standing with the railroads as a revenue producing point and, in- cidentally, ensuring more favorable consideration of its claims for improv- ed railway service when occasion aris- such demands. It is stated that fully 50 per cent. of the passengers taking trains out of Flint do not pur- chase tickets, which means that half ‘the money should be credited to the Flint station is collected as cash fares on trains. The Pontiac Commercial Associa- tion has taken larger offices to accom- modate its growing membership. The Association will also furnish office room for the farm expert engaged for that county. One of the greatest pure food shows ever held in the State is planned in connection with the State Grocers’ convention to be held in’ Flint February 25 to 27. Already over $1,000 worth of floor space has been sold to manufacturers of food pro- ducts. lonia is going it alone this year in the matter of farmers’ institute work, having voted last year that the pro- eramme of talks given by the State speakers was insipid and not worth while. The so-called Chautauqua in- stitute will open in Ionia February 10 and some notable speakers have been engaged. Kalamazoo’s auto show will be held February 19 to 22. With the change in schedule of the Pere Marquette, Bay City becomes the terminal of the Detroit and Toledo divisions, instead of Saginaw. At a meeting held in Lansing the Tri-State Forestry Association was formed, embracing Michigan, Wis- consin and Minnesota. Prof. R. Roth» is President. The Cass technical high school of Detroit, which opened last fall, has 2,072 students enrolled. The demand for machine shop work has gone be- yond the capacity of the shops and the continuation classes for shop men and apprentices are growing rapidly. Ann Arbor, Twelve manufacturing plants are now sending apprentices to this school. Mayor True has stopped all card games and dice shaking in places at Eaton Rapids. Plans have been completed for the new postofiice at Petoskey and bids will be asked for this month. The new public building and site will cost about $80,000. The Lake Shore Commercial Club will march in a body from Saugatuck to Douglas February 13, armed with application blanks for membership. Saugatuck people do not want all the good things that the Club they are willing to share with their neighbor. “From St. Joseph, Where Life is Worth Living” is being used on let- ter heads by some of the business men of that city. 3usiness men of Saline will organ- ize a Board of Commerce. Bay City will install a hypochlorite water purifying plant at the East side pumping station. The plant will have The Diamond Match Company PRICE LIST BIRD’S-EYE. Saftey Heads. Protected Tips. §& size—5S boxes in package, 20 packages im case, per case 20 gr. lots .........0.0+0+ $3.35 Lesser quantities ........cccccccccccccccs $8.50 BLACK DIAMOND. 5 size—5 boxes in package, 20 packages in case, per case 20 gr. lets ..........- 35 Cemeer GUAnEeS ...........0-.ccnee «+. $8.50 BULL’S-EYE. 1 size—10 boxes in package, 36 packages (360 bexes) im 2% gr. case, per case 20 gr. let $2.35 Lesser quantities ...... Siecle ale aie cicisis wicleie's $2.50 SWIFT & COURTNEY. 5 size—Black and white heads, double dip, 12 boxes in package, 12 packages (144 boxes) in 5 gross case, per case 20 gr. one Se cis sie o sOe $4.00 BARBER’S RED DIAMOND. 2 size—tIn slide box, 1 doz boxes in package, 144 boxes in 2 gr. case, per case in 20 gr. lots $1.60 Lesser quantities .............4. pila eislclel a ei $1.70 BLACK AND WHITE. 2 size—1 doz. boxes in package, 12 packages in 2 gr. case, per case in 20 gr. lots ....$1.80 Messer quantities oo. 366s... ccs c ceca ece $1.96 THE GROCER’S MATCH. 2 size—Grocers 6 gr. 8 boxes in package, 54 pack- ages in 6 gr. case, per case in 20 gr. lots $5.00 Lesser quantities Scicbice 6 cee ccemest Grocers 41-6 gr. 3 box package, 100 packages in 41-6 gr. case, pet case in 20 gr. lots...$3.50 Lesser quantities .......... Dales cbies slice se @Oeee ANCHOR PARLOR MATCHES. 2 size—In slide box, 1 doz in package, 144 pre in two gross case in 20 - lots ..... —. Lesser quantities .........cccceecccccceces 1.50 BEST AND CHEAPEST PARLOR MATCHES. 2 size—In slide box, 1 doz. in package, 144 boxes im 2 gr. case, in 20 gr. lots ..........$1.60 Lesser quantities .......cccccccsccccccccecbhed® 8 size—In slide box, 1 doz in package, 144 boxes in 8 gr. case, in 20 gr. lots...........$2.40 Lesser quantities ........... as sekesgesccs eee SEARCH-LIGHT PARLOR MATCH 5S size—In slide box, 1 doz in package, 12 pack. ages in 5 gr. case, in 20 gr. lots.......$4.25 Oe UNCLE SAM. 2 size—Parlor Matches, handsome box and pack- age; red, white and blue heads, 3 boxes in flat packages, 100 packages(300 boxes)in 4 1-6 gt. case, per case in 20 gr. lots.......$8.85 Lesser quantities ......... Dee cesisisinceasns $3. SAFETY MATCHES. Light only on box. Red Top Safety—0 size—1 doz. boxes in package 60 packages (720 boxes) in 5 gr. case, per case in 20 gr. lots ........ Lesser quantities ............ - $8, Aluminum Safety, Aluminum Bize—1 “dos. boxes in package, 60 packages (720 boxes) in 5 gr. case, per case in 20 gr. lots ......$1.90 Lesser quantiti OB nce ececccocescescccccces Gee public brings— scans ern mcs pcpeonen ke TSS EO BRE NR AD eC February 5, 1913 a daily capacity of four million gallons and will be used only when it becomes necessary to pump river water into the East side mains. The State Board of placed itso. kk Health has on the water supply of Holland and water from the new well is declared to be perfectly safe. Arcadia has secured an overall fac- tory. The factory of the Zeeland Orna- mental Co., at Zeeland, which was re- cently damaged by fire, is being re- built. The Commercial Club of St. Johns have reduced the annual dues from $5 to $3 and it is hoped will has reduced the annual dues The newly elected officers are: Presi- dent, L. A. Dewitt; Vice-President, WW tH VanConsant; Secretary, Vo E. Stephens; Treasurer, R. C. soon from Dexter. Dr. Burr of Flint, who is abroad inspecting sewage dis- posal plants of German cities, is send- ing interesting letters to Mayor Mott, garbage and of Flint, of the thrift and economies of Deutchland. Flint aims to estab- lish a model plant for the disposal of its waste. Larium has installed 1,700 water meters and it expected there will be a reduction of at least 20 per cént. in water rates within a year. Sheriff Cruse, of Houghton county, has notified saloon keepers that he will enforce the Sunday closing law The Hirth-Krause Co. has installed machinery at its Rockford plant for making its own shoe boxes. Board ‘of rade is getting busy on several matters, in- The WKalkaska MICHIGAN cluding a farm expert for the county, a Chicago-Mackinaw auto road, and the securing of a new industry. The Saginaw Humane Society has 434 members, an increase of 303 in the past year. The Society favors a State law providing for a system of humane education, which shall include kind treatment to domestic and wild ani- mals and birds. The Libby Products Co., of Chica- go, will build a salting station at Port- land, provided contracts for at least 150 acres of cucumbers can be closed with farmers. Pontiac is talking of building a club house for its workers, particularly the young men, who spend their nights in saloons or pool rooms. The Pentwater Booster Club has elected the following officers for 1913: President, M. D. Girard; Secretary, W. E. Lewis; Treasurer, F: W. Fin- cher. The executive committe includ- es the officers, V. P. Et. R. Chase. Directors of the Marshall Board of Commerce have offered a bonus of $500 to the first man who will estab- lish, own and operate a flour mill in that city. Weidensee and first-class Menominee will establish a municip- pal skating rink. Almond Griffen. —_2.>—_ Horse Meat in Sausage. Unsuspecting Chicagoans have been eating horse meat, according to in- Health De- partment, which will ask for a war- rent f0% the arpest of a Chicaco sausage manufacturer. vestigators of the city TRADESMAN “Rolling Stone” Wins a Fortune. ve been a rolling stone. And be- fore I was one [| had heard a lot about the evil effects of being that particular brand of a human. But, strange though it may seem, I’ve had a lot of fun out of it, I’ve found my way to success through it, and had [ not been a rolling stone I might have amounted to-day—to exactly nothing, writes A. R. Stone, and con- tinues: [ have been wandering from place to place for a good many years. I guess that in my travels I hit nearly every city there was to be hit, and when there weren’t cities there were villages. 1 would work a while and then move on. The traveling spirit was in me, and I did not care to stick long in one place. Bit for three months I was in a small town in Oklahoma. That was a pretty fair amount of time for me to stay anywhere, andl had made a little money by trading and selling lumber. | guess that through the lucky turns that had come to me I had $1,500. 1 intended to take a trip to Europe on that, and had made all my plans. Well, one night I was talking of that to one of my new made friends in the small town. He looked at me with a wink in his eye. “Will you take a little tip father?” from he asked. osure! I said, «What is it?” “Just this: there are about ten of the business men of this city that are going to build a railroad into Musko- wee. Itlil be a snide affair, as far as railroads go, but it will open up all 39 this country around here. The nego- tiations have been secret so far, and not even the right of way has been touched. Why don’t you try buying a little land?” I took the hint, and the next week found me spending my $1,500. I[ bought land at $10 and $15 an acre, and I bought it where I really believ- ‘ed the railroad was going to go. I was right in my surmise. Now that land is worth $100 an acre, or even more. It had always been worth that, but it could not be developed proper- ly without the railroad. \nd of course I have made my mon- ey back ten or twelve times over. Be- sides, I have a fine little farm that is turning me in enough to live on every year and still maintaining good prin- cipal. And I am firmly convinced that if I had not been the rolling stone | was that I would have accomplished nothing. It was that roving spirit, that changing of scenes, that running into different people and different con- ditions, that gave me the acumen to pull off the trades that gave me the $1,500. And it was the fact that I had rolled into the town that gave me the tip to buy land. And so I am strong for the man who said: ‘The rolling stone gathers no moss, but it requires a thunder of a polish.” When you get short of business- getting ideas, turn to your trade jour- nal instead of sitting down and la- menting your lack of opportunities. —__»-..___ The man with the “What’s the use” habit of thought will soon get the “There ain’t any use” habit of action. POUNDS NET WEIGHT ATE FLAVOR AND CORN PRopuCTS REFINING C2: , MEW Yorn, U. 8. A oe UT ten el tts AL OFFICES- NEW YORK ‘CPP ae 0 01 eM Uiiii, si atone ogtte? Acemano FOR on TE aay Taal Cn flavor, and full net weight. and pays a good profit. ‘The Karo Demand is Increasing Everywhere Karo sales are jumping. Effective advertising in the magazines, newspapers, bill-boards and street cars is proving a powerful sales maker. It is influencing millions of housewives to use more Karo than ever— telling them about the great food value of Karo, its purity, its nourishment, the energy it supplies and what’s all important, its economy. With the cost of living so high, these Karo facts strike home with double force, they are increasing sales quickly. Karo is the great household syrup—the syrup of known quality and purity—specially whole- some and delicious, and of highest food value. Your customers know it—they know that the Karo label stands for highest quality, best Stock generously with Karo. Corn Products Refining Company New York It sells quickly, is easy to handle cra nematic CM DSP NCR RA A HI RIS 40 Fe or caedersdae erininaadiinteaenseniasddinichantadidieadenintecatmemczarsadmatacammes — i Sein aie daebteanias ame ta eternal i ihathaieaehaeeiicimenaae hada ead niedehame intimal MICHIGAN TRADESMAN February 5, 193 Mung SVN \ WG AG oo) A Grand Council of Michig:.. U. C. T. Grand Counselor—John Q, Adams, Bat- tle Creek. Grand Junior Counselor—E. A. Welch, Kalamazoo. Grand Past Counselor—Geo. B. Craw, Petoskey. Grand Secretary—Fred C. Richter, Traverse City. — Treasurer—Joe C. Wittliff, De- roit. Grand Conductor—M. S. Brown, Sagi- naw. Grand Page—W. 8. Lawton, Grand Rapids. Grand Sentinel—F. J, Moutier, Detroit. Grand Chaplain—C. R. Dye, Battle Creek. ~'Grand Executive Committee—John D. Martin, Grand Rapids; Angus G. Mc- Eachron, Detroit; James . Burtless, Marauette; J. C. Saunders, Lansing. Michigan Knights of the Grip. President—Frank L. Day, Jackson. Secretary and Treasurer—Wm. J. Dev- ereaux, Port Huron. Directors—H. P. Goppelt, Saginaw; h . Adams, Battle Creek; John D. Martin, Grand Rapids. Wafted Down From Grand Traverse Bay. Traverse City, Feb. 3—Traverse City U. C. T. Council enjoyed another one of its dancing parties and, while the weather inclement, thirty couple braved the storm to trip the light fantastic. There are only three more of these parties and our series will be ended and we should come out and demonstrate to our commit- tee that we appreciate their kind ef- forts to hold our parties up to such a high standard. The committee has arranged these parties for us and not for them alone, so let’s all join hands and make them the usual successes. Brother Wm. Cosgrove, of Saginaw Council, attended and from all appear- ances he enjoyed himself to the ut- most. Come along, U. CTs and your friends. You are all welcome. The next one will be held February 14. We have information stating th? Hotel Elston, of Charlevoix, will be opened to the public on February 3, after being closed for a few moaths, owing to the ill health of Mrs. Noble. We are pleased to be able to report that her present condition will aliow her to take an active part once more. She does not need any introduction to the boys, as her hostelry has al- ways been one of the highest standard and a good, homelike place. i. © @ assessment No 4145, is called and must be paid by February 24. Say, boys, get real busy now and start the new year right by paying right away, instead of waiting until the last minute and keeping your Sec- retary in hot water to know whether to suspend you or not. It is a duty you owe to your family as well as to yourself. Be sure and send in your postal card to the Sample Case office or you will be short your next copy. Remember, the Supreme Office pays the subscrip- tion. All you are obliged to do is to was sign your name to the postal card. No charges whatsoever. M. G. McPhee, of Grand Rapids, received a telegram at the Park Place here last Thursday calling him home owing to the illness of Mrs. McPhee’s father. We extend sympathy, Mac. The Michigan compensation law will benefit traveling salesmen, as the rul- ing of the State Accident Board would that hereafter all traveling salesmen, demonstrators and messen- gers will have to be included, insofar indicate There has been much misunderstanding on this point, employers excluding salesmen from their list of employes on the ground that they would not be liable for the accidents which happen to employes while working out of the State. This only goes to show that we are being recognized as a class and that we will in time have some good thing in store for us if we keep on working in united forces. Let's all push! One of the worst storms of the sea- as liability is concerned. many ‘son jis raging over this territory and if it keeps up we will experience some holdups with the railroads. The National One Cent Letter Post- age Association is placing before the public some figures which should be of interest to every traveler and his house, as well as his customers. A recent letter from this Association “What do you think of this? The expense of the Postoffice De- partment for the year ending June 30, 1911, were over $237,000,000. Second class mater furnished over 65 per cent. of the paid tonnage. The pub- lishers contributed less than $9,000.- 000 toward this expense. The Govern- ment lost over $66,000,000 in the dis- tribution of their stuff. The Depart- ment received over $18,000,000 for postal cards during the same year, the weight of which was about 10,000,000 pounds, which means that 10,000,000 pounds of postal cards paid more than twice as much revenue as 951,000,000 pounds of second class matter. Users of letter postage pay a tax of one cent Say o- every time they use a two cent stamp.” Now, boys get busy. The head at Cleveland will supply you with all the stamps you wish free of charge This stamp to be used by ap- plying same to all letter heads, but not on the envelope. The stamp is merely to impress all with the one cent letter proposition. otfice Chas. Perkins, of Grand Rapids, was seen in Copemish one day last week. Charles reports business good. Fred. Read, of the Stearns Hotel, Ludington has installed an_ electric player piano for the entertainment of his guests. All the guests are suppos- ed to do is to place a nickle in the slot and the machine. does the rest. We appreciate your kindness, Fred. Remember our big annual party will be held Saturday, Feb. 22. Do not forget it and plan to be with us. H. C. Hoffman was surprised last Sunday evening by a number of the boys droping in on him to remind him of his 36th birthday. A pleasant evening was spent playing games and light refreshments were served. The veys presented him with a_ hand- some set of brushes. Mrs. Hoffman presented him with a U. C. T. ring. Everybody reports an evening spent. Two of our members are desirous of obtaining positions on the road and the writer would appreciate very much if any of the brothers know of an opening would communi- cate with him. Wm. E. Bennett spent Sunday in Scottville. 11. C. Hoffman has offered as a spec- ial prize to each member who obtains a new member a regulation U. C. T. well who cap. Said offer to expire six months from date. Once more Bill Love has sprung into the limelight, this time by cap- turing the special prize of $25 at the poultry show for a fancy breed of Silver Lace Wryandotts. Bill is get- ting to be some fancier. please, after Wednesday February 12 it will read Mr. and Mrs. Al. Sorenson, Manistee. Least said, soonest mended. Cigars, please. Jay Young, as a reward for selling the largest amount of gloves for the National Grocer Co., has received a handsome traveling bag and we can assure you that it is a beauty. Jay feels as though he is well paid for his extra efforts. There seems to have arisen some- what of an unpleasant feeling between our friend, Bill Hawker, and gentle- man Nig. Jones, both conductors on the P. M. R. R. Now, to get to the bottom of the matter, it seems to us that one man in this good old world of ours does not have it over the other one to any great extent; at least, this is the opinion of the right think- ing people, and just because our friend Bill Hawker is one of those quiet, un- assuming, conscientious persons and realizing that the P. M. is in a bad way, and having the ambition of the receivers of the road at heart, by econ- omizing in having cold bologna served in his room while at Petoskey, instead of being served in the regular way at the rate of $2 per day. We are all with you, Bill, and just because Nig. Jones drives an automobile and takes a three weeks’ vacation every summer and has his meals served warm a-la- Po-ca-hon-tas-de-bottle style en route, he has nothing over you. Bill has the sympathy of the whole world. Come on, Nig., thaw out. Fred C. Richter. If you ——-oeoa——_—"_ When a man tells you that his word is as good as his bond it doesn’t nec- essarily imply that his bond is any’ good. — ses ———_ There is apt to be one or more of your friends who would be only too glad to write your obituary. News and Gossip of the Grand Rapids Boys. Feb. 3—Last Saturday night the regular Council meeting convened, with a good attendance present. Walter S. Lawton occupied the Senior Counselor’s chair and John D. Martin acted as Junior Counselor. Two mem- bers were added to the order, one by initiation and Mr. Barker by re-in- statement. We had with us Brother A. W. Stevenson, of Muskegon Coun- cil, No. 404. Brother Stevenson was called on to give the “Ray of Hope” lecture. We wish to congratulate Muskegon Council on having a mem- ber who can give this lecture in such an able manner. It was fine. Edward Mann died in Detroit last week at the age of 64 years. The funeral took place last Friday at 2 o'clock and burial was in Greenwood cemetery, Detroit. Mr. Mann was a brother to our Senior Counselor, J. Hlarvey Mann. In behalf of No. 131, we wish to extend our deepest sym- pathy to Brother Mann and family. Tickets are sale for the eleventh annual banquet to be held at 6:30 p. m. on March I at the Pantlind Hotel. Arthur H. Vandenberg will be the main speaker of the evening. The committee made no mistake in select- ing Mr. Vandenberg. We know the UW © W's and their ladies will be well pleased to hear him. now on A good many tickets were bought Saturday at the town ticket Do this every Saturday, boys, and you will find it a big saving in Try it and down oftices. time on Monday morning. see for yourselves. Last week we mentioned the serious illness of Brother E. H. Snow’s father in California. We regret to state that Brother Snow did not reach there in time to see his father alive. Funeral services and burial were in California. Brother Snow will return to Grand Rapids this week. ‘ All members of No. 131 extend their sincere sympathy to Brother and Mrs. Snow. Attention! All members who have not paid assessment No. 114 had bet- ter see to it at once. We need you all as members in good standing and you need the protection for yourselves as well as your family. Remember the dancing party to be given next Saturday evening, at Herald hall. your Feb. 8, All come and bring friends and sweethearts. When you go home you will say that it was the best time you have had for a good many moons. Tuller’s orches- tra, the best in the city, will help to make the evening lively. Wm. D. wives, Bosman. — —— Try It, But Quickly. 3etty Botter bought some butter. “But,” she said, “this butter’s bitter: If I put it in my batter, It will make my batter bitter. But a bit of better butter Will but make my batter better.” So she bought a bit o’ butter Better than the bitter butter, And made her bitter batter better. So ’twas better Betty Botter Bought a bit of better butter. ———_» 22 Lots of people never cast their bread on the waters until it gets so stale that dogs won’t eat it. oo to er, ead tale February 5, 1913 Crickets. Battle Creek, Feb. 3—He saw his shadow all right. Chirpings From the All you boys who drive to country trade can keep you ear lappers on your caps and bus an- other pair of gloves. You will prob- ably have a man to drive you, too, while in the good old summer time we could or would drive ouvselves. While at this time of the year it is not pleasant to make long country drives, there are a lot of fellows who do big business with the general mer- chant at the cross road store. We all know selesman calling on lots of small stores inland, are selling more goods than the man working city sales all the time. Con- ditions, of course, are entirely liffer- ent and the man who drives has houses where the larger expense, but in many ca-es his net profits are larger and collec- tions in some cases are better than in the cities. Chas. R. Foster entertained at a so- cial at Urbandale last week. His ef- forts were well received. Charles called on Bro. Herbert Ireland, who was in the audience, to sing several solos while he (Foster) was making a change of costumes. Herbert sang _two selections which were well re- ceived. Mayor S. J. Wright, who was in the audience, was called upon for a solo, but imasmuch as Orin came unprepared for a solo and as the invitation was extended him to sing the greater part of the company (thinking he was going to sing) started to leave, Oni refused —_____ A Battle Creek writes: correspondence George York, one of the mos‘ popular and successful traveling men on the road, has severed his connec- tion with the firm of Bernstein & Meyer, manufacturers of ladies’ coats, with whom he has been associated for the past twelve years, and will here- after represent Goldstein & Cooper, a_large manufacturing firm of New York. He has established a display room in the Brunswick building, New York. Here he has two models ani all the equipment for showing ladies’ coats. —_++-—_—_- A Pontiac correspondent writes: The Hotel Huron, erected on West Huron street by Dr. John D. Riker, former mayor of Pontiac, will be thrown open to the public Wednes- day. The lack of hotel facilities here has been heralded far and wide by every traveling man who ever visited Pontiac. —_+2+>___ Some men work hard trying to ac- complish useless things. 41 Movements of the Petoskey Boys. Petoskey, Feb. 3—Owen McMahon, of the Royal Cigar Co., and bride are spending the Florida and They return in winter in Cuba. March. We understand that Lew Campbell, of Pellston, has purchased the Hotel Pellston and will soon re-open the same. Expect €0 This information will please the boys who make Pellston. L. B. Burch has engaged in the spocery trade at Brutus. He pur- chased his stock from the Petoskey Grocery Co. W. L. McManus, Jr., proprietor of the Cushman. House, and daughter, are taking an extended trip through the West. They expect to be gone several weeks. The A. Fochtman Department Store is remodeling the Clifton House for store purposes. When completed it will have considerably more floor Space: E. O. Counter, salesman for Beech- er, Peck & Lewis, and a member of Cadillac Council, No. 143, of De- troit, No. 143, of Detroit, is about to make his home in Petoskey. We wel- come you, brother. Chas. C. Hamill, who has covered this territory for the S. & S. Packing Co.. has ’ been transferred to Bay City. The best wishes of No. 235 go with him. ©, J. Batley. —_—_- + > Butter, Eggs, Poultry, Beans and Po- tatoes at Buffalo. Burtalo, Feb. 5—Creamery butter fresh, 31@36c; dairy, 22@27; poor to good, all kinds, 20@24c. Cheese—Fancy. 17@1714; choice, 16 (16%; poor to common 10@15c. Eeggs—-Choice, fresh, candled, 25@ 26c; cold storage, candled, 18@2u. Poultry (live)—Turkeys, i8@2Ic; cox, 11@12c; fowls, 15@17c; springs t(@i7-; ducks, 17@19e; seese, [5@ 16e Poultry dressed, turkeys, 20@ 25: ducks, 18@21c; geese, 18@16c; chicks, 15@18c; fowls, 15@17. Beans—kRed $2.25@2.50; white kidney, new $3.25; medium, new kidney, $2.40@2.45; narrow, new $3.25; pea, new $2.40@2.45. Potatoes—55@60c per bu. —— Go Thou and Do Likewise. Grand Rapids, Feb. 4—Going out on the train Monday morning, I se- cured the application of Val. Cryder for membership to the U. C. T. Now, boys, if we will each get one member between now and March 1 we will have some class. Get busy. It is easy to get them, if you will give it a little of your time. Wm. D. Bosman. ———_++2——__ A Hillsdale correspondent writes: Hillsdale Council, U. C. T., and their families spent an enjoyable evening at the Council rooms Saturday evening. After a five course banquet, which was served at 6:30, Past Grand Counselor A. T. Lincoln gave an address, after which the Hillsdale Council Concert Co., consisting of W. H. Jones, “magi- Miss Elsie Lincoln, pianist; Miss Shirley Rigdon, reader; Miss Leta Veeder, solist and Miss Myra 3urch entertained the Clans, monologist, audience. Seriecanal ice eee ceca acelin cca eae 42 See MICHIGAN ZX Pas Yj! x 7 t=5 Ne Michigan Board of Pharmacy. President—John J. Campbell, Pigeon. Secretary—W. E. Collins, Owosso. Treasurer—Edwin T. Boden, Bay City. Other Members—E. E. Faulkner, Del- ton; Ed. J. Rodgers, Port Huron. January meeting—Detroit. March meeting—Grand Rapids. Michigan State Pharmaceutical Associa- tion, President—Henry Riechel, Grand Rap- ids. First Vice-President—F. is. Thatcher, Ravenna. Second Vice-President—E. E. Miller, Traverse City. Secretary—Von W. Furniss, Nashville. Treasurer—Ed. Varnum, as rtalae true ..... +++» 80@1 00 Worm American 15@ 20 See es i” = Aimond, Sweet, Worm Levant .. 40 50 Soap, green 15 20 1 imitation .. 40@ 50 Soap, mott castile 10@ 15 Tinctures ‘ Amber, crude .. 25@ 30 ee ose, ete castile Ca Amber rectified . 40@ 50 “conite . Se a Cee ee cis se tates oneness 2 Woge oe ARS eee es | Bergamot ...... @8 00 Asafoetida . Soda Ash ..... 1%@ 65 our 1m) S O oupon OO S ( Gatsout ......-.; @ i Besos : eae Bicaenste 1%@ 6 a > enzoin ........ @ 70 Soda, Sal ........ 4 Cassia ........ - 160@1 7% Benzoin Compound Spirit Camphoe |. e 15 Castor, bbls. and Buchu ....... iss Spirit Cologne ..2 75@3 00 ee by ae and olf sold om the same ote 124@ - Gantharadiea eee eueeer = 23¢ 5 basis, irrespective of size, shape or denomination 2 1 152 00 Gardamon, Comp. Tartar wmetic’ .. 400 60 Hee teins c © enpticaton. VOSS cccevccece , . ee ! Cocoanut ....... 8 20 Catechu ..... a Turpentine Venice 40 50 Cod Liver ..... . 100@1 25 Cinchona :...2.. Vanila Ext. pure 1 00@1 60 TRADESMAN COMPANY, Grand Rapi i vy Cotton ela eis “= 85 Colchicum ...... Witch Hazel .... 65@1 00 . “8 ds, Mich. A} Groton 000) @1 60 Gubeba 00000; Zins Sulphate... 7@ 1¢ LETT TT Te TN TT Tr ne ee ee fe, eas Cds ere es eee ee Ce ee ee ne 44 MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly. within six hours of mailing. and are intended to be correct at time of going to press. Prices, however, are iable to change at any time. and country merchants will have their orders filled at market prices at date of purchase. ADVANCED DECLINED Beef—Boneless Candy Hams—Boiled Vinegar Hams—Skinned Olives Pork—Barreled Syrup—Corn Index to Markets 1 9 By Columns AMMONIA Clams Little Neck, 1tb. @1 00 Little Neck, 2tb. @1 50 22 Col 12 oz. ovals 2 doz. box 75 a AXLE GREASE Clam Boullion A Frazer’s Burnham’s, %& pt. ....2 25 Ammonia .....--+-+-++*° 1 1tb. wood boxes, 4 doz. 3 00 Burnham’s, pts. ......3 75 Axle Grease ....------ a 1%. tin box 8 doz. 235 Burnham’s qts. ....... 7 50 3141b. tin boxes, 2 doz. 4 25 Corn B 1st pats Ber = — ad Mein 60 ed. 15@ 90 oO wee 1 alt pai S, per OZ, sere en eere @ Pe 1 251. pails, per doz. 14208 Raney 2200200. 1 0°61 30 Bluing ....----eeeeeer? : . BAKED eee “ ee. = laa i wee wd see .11175@1 40 Monbadon (Natural) : Brush oe cht. | 6 Ne! 3) per doz _. S5@1 76 per doz. ........-. 45 Seay “color So ecees = a BATH BRICK oe Gooseberries . Mnelish 0.0 e ee. : 95 aha Z- ay eee ee ; be BLUING - 4 Hancy .....-. 2 pS ee cea ee ek 1 Jennings’. Hominy a Goods .....--- 1-2 Condensed peal Bluing Standand ..3..........) 85 Carbon Oils ..--- .---- 2 Small C P Bluing, doz. 45 linbeten Catsup ...--eeeeeeeeeee 2 tame CP Biuing, doz (5 4% ip... ... 2 50 Cheese ...---++---° oe BREAKEAST FOODS 1 tb. ..............-... 425 Chewing Gum sobeee > 3 Apetizo, Biscuits ..-..3 00 Pienic Talls ..........- 2 75 Chicory ..cceereeees cee ; Bear Food, Pettijoins 1 95 oe Chocolate ...-++-- bee : Cracked Wheat, 24-2 2 Bisicad. aie | Clothes Lines ...----- : Gream of Wheat, 36-2 4 = ee Oe nner 1 80 Cocoa .-e--eee pees e cw ee 3 Cream of Rye 24-2 [233 00 mead "14m see eee . i 60 Cocoanut ...---+- bee e 3 Egg-O-See Wheat 2 So ee ee Coffee ...--e+% Sueieie = 4 Posts sroasties, Tv. Tomato it ecccece a 1 50 Confections ...---+-+:- f Ne fo [oe oe a a Cracked Wheat ...--.- Posts Tousties, - , Do beee ee wee Crackers .....-+++ oA, 8 Ne) 32 l.. 2 80 Mushrooms ‘ream Tartar ...----- 6 nanos. Bair oe ‘(290 Hotels (2.5.5... @ 15 Grape Nots -.....-..- 270 Buttons, %s .... @, 14 D : Grape Sugar Fiakes Be 3 “4 Buttons, ree @ 2 Ea a Sugar Corn Flakes .. open ra Hardy Wheat Food .. 225 Cove, lib. ...... F Postma’ Se Cook aoe Cove, 2tb, .......1 60 Holland Rusk .....-.-. Plums farinaceous Goods -- - % kKciloge’s Toasted Rice Plums ..... seee, 90@1 35 Fishing gael oe q Biscuit .....--.-00 3 30 Pears in Syrup adage Fe ed cog go Toasted Rice No. 3 cans, per doz. ..1 56 2 Baer AKOGS! Go osu. ccsbee Fruit JarS ...-+-+e9+- 8 Roles cet Wheat Marrowtat_ Peas oa x G Ktinile Conn’ Wiske’..1 75 Barly June 1 26 Selatine ....+---+: Bee 4 Mapl- Wheat Figikes: Early Sune sifted 1 45@1 65 Yrain Bags .--+--+es-2* % = 2 OZ... seer eeeeees 2 70 =. Peaches os ack “Wi heat Blaies, Bae pp ccececcncne ‘ oe 2 30 No. 10 size can pie @3 25 Se bee ewes ee : Mapl- Gorn a 5 2 ne Pineapple 75@2 10 and Pelts ...--- Minn. Wheat Cere: rated 6.262.002 itiaes and Fe neccecee §$ Algrain Food ........ 425 Sliced .......... 90@2 60 Ralston Wheat Food 4 60 Pumpkin J Ralston Wht Food a a ee 80 ell _..1..... 8 Saxon Wheat Mood =. 2.00) eoca 2G. 90 Spy Ginmsee ---------- $ Shred Wheat Biscul: $60 fancy 92000000002 eo y Triscult, 18 ..-.-.++. 2 oa 2 12 M Pillsbury’s Best Cer’l 4 25 oe Post Tavern Special 280 | a _peeepene es Mapleine ...-+ss+++e+:- 8 Quaker Puffed Rice .. 4 @5 Standard ....... Mince Meat ....---+-- 8 Quaker Puffed Wheat 2 85 Tip. tran bie) Molasses ...--+-- pieces 8 Quaker Brkfst Biscuit 1 90 Warrens, 1 - Bae Mustard .....e+-+seree: 8 Quaker Corn Flakes ..1 75 Warrens, 1 : Victor Corn Flakes ..2 20 Red ace an isi 75 N Washington Crisps ...185 Pink Alaska a 35@1 45 Nuts ..--- seocccescceee # Wheat Hearts ........1 90 Sardines Wheatena .......- 45 Domestic, %8_.... 2 75 ° Evapor’d one Corn 9%® Domestic, % Mustard 2 75 Olives ju cceee see ces 8 : ROOMS 3 00 ee ae Mustard Oo Parlor ..ccceccescccess renc LS aces: P 8... 3) trench; Re a i. Pickles a4 8 Winer a a Pipes -...----- $ Whittier Special’... £55 Dunbar, Ist doz, ...... 1 30 Playing Cards ; ideas 22923- op Dunbar, 1%s doz. .2 35 Pr tone see 8 Fancy Whisk ....... 1 25 Succetash sj iC Ween ce” 4 06 os pee ee iad — Bice ....----5--------- @ oo me a we Fancy paccusess 1 wr 40 Rolled Oats Cera Solid Back, 41 in. .... 95 Standard ....-..-- 95 s Pointed Ends eae s5 Fancy ene 2 265 Salad Dressing ...----- , No. 3 asia 99 Good ........-.. os 115 Saleratus ...--ceecess> ; _— oy oe Fancy ee 1 35 BD area 175 No. 10 .....--. sees 8 60 fer ik +. o-eeee 8 Shoe CARBON OILS eeds ee oo ee ol rane oo z Noo 7 el ol. : erfection ...... shoe eer Pe 170 D.S. Gasoline .... @19% Be cc etceterre BR OO Benen nano ene. 190 Gas Machine @27% _— ....- 2 BUTTER COLOR Deodor’d Nap’a ... 19 Ss Tie. ec oas pen nese 40 Dandelion, 26c size ..2 00 Cylinder ....... 28 @34% ae ee Oe CANDLES wine 5. @22 Ss tee eee eiteeee 10 Pamaffine, 68 ........ Black, winter .. 8 @10 DAUR eee Paraffine, a3a ....-- ~. CATSUP Wicking .....---.-- 20 Snider’s pints ....... 2 85 CANNED GOODS Snider's % pints ..... 1 85 pples 3ld. Standards ... @ 930 CHEESE Gallon ......... 2 50@2 765 Acme .«.......+-- . en Blackberries Bloomingdale .... 18% Vv 2 th. _.eeee 1 50@1 90 Carson City ..... @18 Vinegar ....-.-------- 18 Standards —? 5 00 tase seees vee 4 ans eeceeee Ww ked ......---- 85@1 30 Brick .........--- @19 Wicking ..--.+-++ - 18 Rea Kidney 4 95 Leiden ........ @15 Woodenware ......--.. 18 String ole . 70@1 15 Limburger ...... @19 Wrapping Paper ..... 14 Wax 15@1 26 Sere sees 40 @60 Y "BI ueberries Ss eee aoe @sb ard .......-0...- 1 80 8 Yeast Cake .........-. 14 3 4 February 5, 1912 5 CHEWING GUM. Adams Black Jack ... 55 Adams Sappota ....... 55 Beeman’s Pepsin ..... 55 hiclets o..) 2 ee es 1 25 Colgan Violet Chips .. 60 Colgan Mint Chips de 60 DPRIWDE 26666. c cee es 10 Flag Spruce 55 Juicy Fruit 55 Red Robin 55 Sen aa (Jars 80 pkgs, - Sooners Wrigleys 3) OD Spearmint, 5 box jars 2 75 Spearmint, 3 box jars 1 65 Trunk Spruce 55 MMPONR oo. ee bs eee es 55 Wen sree sce ee... 55 5 boxes one kind, 3c per box less. CHICORY Seneuers |006)) le. Red Standards White CHOCOLATE Walter Baker & Co. German’s Sweet ....... 22 Premium ie oe (Caracas 200 cess cee. 23 Hershey’s Almond 5c .. 85 Hershey’s Milk, 5c .... 85 Walter M. Lowney Co. Premium, %S ..: <.... 29 Premium, %s .......... 29 CLOTHES LINE e per No. 40 Twisted Cotton 95 No. 50 Twisted Cotton 1 30 No. 60 Twisted Cotton 1 70 No. 80 Twisted Cotton 2 00 No. 60 Braided Cotton 1 00 No. 60 Braided Cotton 1 25 No. 60 Braided Cotton 1 85 No. 80 Braided Cotton 2 25 No. 50 Sash Cord 1 75 No. 60 Sash Cord 2 00 No. 60 Jute .. 80 No. 72 Jute . 1 00 No. 6¢ Sisal . 85 Galvanized Wire No. 20, each 100ft. long 1 90 No. 19, each 100ft. long 2 10 COCOA BAKES {2.26 .-.cese~ 37 G@leveland ............. 41 Colonial, %8 .......... 365 se eR Hershey's SOB |... ece5s OD Hershey’s, 14S ........ 28 Mugler 36.0002...) .c6. Ss Lowney, %8 ..-.eeeee- 88 Lowney, Zs Licceesess BS Lowney, 8S ....c-ceeee 83 Lowney, 5 Ib. cans .... 33 Van Houten, %s .... 12 Van Houten, %s ...... 48 Van Houten, %8 ....-.. 36 Van Houten, 1s ...... 65 Wan-Eta Webb ..... suisscesse. SS Wilber, 1%8 ..........- 88 Wilber, W465 4....-.... 82 COCOANUT Dunham’s los, 15tb. case ..... 28 is, 15%. case ...... 27 145 & +28 15tb. case 28 Scalloped Gems ..... 1@ ys & Ws pails coe. a6 Bulk, pails Lecce os aon Bulk, barrels ...... 12% COFFEES, ROASTED Rio Common .........--- 19 MORI , owes ec cnceansse0 He biel ceckesscs ae” Sot Pe lasiseeoss ee Santos Common ..........-- 20 ip e aA A SANs 5 4555055 20% WIANGY .cccssese-++s a8 Peaberry ....-ce-see- Maracalbo Mair ccc sc ceccccceees BS Choice ...cecccereres Mexican @holoa ...---.c.:..55 ae M@MCy 5. ..s06 . 86 Guatemala Maar oc. ccscccecs css a5 Fancy peer 28 ava ae Growth - -36@30 andling ....ccceess Aukola .....-ccceess 30082 Mocha Short Bean .........25@27 a en ccccccees 24Q@25 6 eeeecee e20@28 eae Fair ..... Wancy .....--ccee---- | Oe suxchange Market, Steady Spot Market, Strong Package New York Basis Arbuckle ......... ~- 24 75 lion’ -....:.-.--- --e. 24 50 McLaughlin's XK McLaughlin’s XXXX sold to retailers ge Mail ~ orders direct to McLaughlin & Co., Chica. go. Extract Holland, % gro boxes’ 95 Felix, % gross .......1 15 Hummel’s foil, % gro. 85 Hummel’s tin, % gro. 1 43 CONFECTIONS Stick Candy Pails Sinntaed 2... sk. dl. 8 Standard H H.. Standard Twist Jumbo, Extra H H Big Stick, 30 Tb case ..8% Mixed Candy Grocers -.--6% >. Gis Wy 6) ‘ Special ..... Conserve ... Kindergarten ....... . French Cream ....... 9 Hand Made Creams a7 Premio Cream mixed 14 Paris Cream Bon Bons 10 ' Fancy—In Palls Gypsy tiearts ......-.- 14 Coco Bon Bons ..... 14 Fudge Squares .......14 Peanut Squares ..... 17 Sugiared Peanuts ae Salted Peanuts secede Starlight Kisses soe eke Lozenges, plain ...... 10% Champion Chocolate ..11 Eclipse Chocolates ...14 Eureka Chocolates ...16 Champion Gum Drops 2 Anise Squares ........ -Lemon Sours oe it TIMDOIIAIB oot en 10 Ital. Cream Bon Bons 12 Golden Waffles ......14 Red Rose Gum Drops 10 Auto Kisses Coffy Toffy .......-... Molasses Mint Kisses 12 Fancy—In 65tb. Boxes Old Fashioned Molas- ses Kisses 10tb. bx. 1 4 Orange Jellies ...... Lemon Sours ....... 60 Old Fashioned Hore- hound drops ..... 4 Peppermint Drops .. 70 Champion Choc Drops 60 H. M. — Lt. and Dark, No. 12 ......1 10 Bitter ‘Sweets, as as’td 1 25 Brilliant Gums, Crys. 60 A. A. Licorice Drops 90 Lozenges, printed ... 65 Lozenges, plain .... 60 Imperials ........... 65 Mottoes .....-scceree . G. M. Peanut Bar . Hand Made Crms sv@%0 Cream Wafers ....... 65 String Rock .......... 70 Wintergreen Berries . 60 Pop Corn Cracker Jack .......3 25 Giggles, 5c pkg. cs. 3 50 Oh My 100s .........8 50 Cough Drops Putnam Menthal ....1 0 Smith Bros. .........1 25 NUTS—Whole Almonds, Tarragona 18 Almonds, Drake .... 17 Almonds, California soft shell ..... cae Brazile .....--25 12 Filberts ......... 15 Cal. No. 1 Walnuts sft ‘shell. 174@18 Walnuts, Marbot .. @16 Table nuts, fancy .. @16 Pecans, medium .. Pecans, ex. large.. Hickory Nuts, per bu. Onion 6..5....-.5-- Cocoanuts ......... Chestnuts, New York State, es bus... Shelled Spanish Peanuts 84@S Pecan Halves .... 70 Walnut Halves .. . Filbert Meats .. @30 Alicante Almonds @as Jordan Almonds @60 Fa H Pe ate 6@ 6 mney. uns Roasted ......... 70 14 Choice, raw, H. P. Jum- Oe eis acess CRACKED vet Bulk ...... 24 2%. pkgs. ......... 2 50 CRACKERS National Biscuit Company Brands Butter eo Butters : 55 B, C. Sq. bbl. bx. 64% Seva, Rd. bbl. q bx. 6% Soda N. B. C. boxes ........ 8% Premium ......---+ee- Gelect ...cccccocccecce ae Saratoga Flakes ......13 Zephyrette .....-.seee- 13 Saltines ......... ease ae (Formerly Zephyrette Salted) pS alee N. B. C. enic boxes 6% Gem, boxes .......-.-- 6% Shel] .......02. coseeee 8 Sweet Goods AMimaAls (see 10 Armada Cakes ;..... 8 Atiantics -.25..2.....; 12 Atlantics Assorted ....12 Avena Fruit Cakes ...12 Bonnie Doon Cookies 10 Bonnie Lassies ......, 10 Brittle Fingers .....,. 10 Sumble Bea |. | 10 Cameo Biscuit, cans ..25 Cameo Biscuit Asstd CAMS ei, sees oD Cameo Biscuit Choco- late; cans). 2... 25 Cartwheels Assorted .. 8% Cecelia Biscuit cesccs db Chocolate Bar, cans - 18 Chocolate Drops a Chocolate Drp Centers 16 Choc. Honey Fingers 16 Chocolate Rosettes, cn 20 Circle Honey Cookies 12 Cracknels; 22.006). 0) 18 Crackermeal ....., coo 6 Crystal Rosettes ...... 20 Cocoanut Taff Cocoanut Breas [a Cocoanut Macaroons 18 Cocanut Hon. Fingers 12 Cocoanut Hon, ee 12 eee aan ge At ee Cakes, Crumpets (oe gee sie eee eccee oO . Diana Marshmal Cakes shag 16 eke Bipeuit ...... 25 Dixie Sugar Co Domestic fone ane ae 3% Eventide Fingers eae Extra Wine Biscuit .. 10 Family Cookies ....... 845 Fig Cake Assorted sicleleda ees A 2 “lute ocoanut ieoeted Creams Bar 11 rosied Ginger Co Fruit Tuneae Toca oe 16” Gala Sugar Cakes : Ginger Gems ...... : Ginger Gems, Iced .... Graham Crackers ..... 8 Ginger Snaps oy +. 8% Ginger Snaps N, B. C. ROUNG ole cc ge ace O06) 3} Ginger Snaps N. B. Cc Square .. es Coe, Sugar’ Teed |e" gis is ies 8 Household Cookies, Iced 9 Household Cookies, Molasses, Plain .... 8 Hippodrome Bar .... 12 Honey Fingers As. Ice 12 Honey Jumbles Cocoa- nut, Assorted ...... 12 Honey Jumbles, Plain.. 12 Honey Flakes .... Imperial ee a Jack Frost Gems ..... JOnnIe: see eck. eee 3% Jubilee Mixed siecle cs LO Kream Klips .........25 Lady nga Sponge 30 pee. er J umbles -18 scu ua Lemon Thins : . a Lemon Wafers ....... 7 Wemona ose csc asce 8% Mace Cakes ........... Mandalay 2. 6.650.555) 10 Mary Ann ..0......... 8% ee Coffee ke Marshmallow Walnuts 18 Medora ..... Molasses Fruit ‘Cookies TCOG ceo eee su. Mottled Squares ..... 10 N. B. C. Honey Cakes Iced .... ccs Ok Oatmeal Crackers case SB Orange Gems ......... Orange Sponge ier Cakes eo co: Penny Assorted Peanut Gems . Picnic Mixed Pilot Bread . c Pineapple Cakes ...).. 16 Pretzels, Hand Made .. 9 Pretzels, Medley ..... Pretzellettes, Hand Md 9 Pretzelettes, Mac. Md 8 Raisin Cookies -10 u Raisin Gems .. Raspberry Cakes |: : cooks Reveres Assorted .... 15 Rittenhouse Fruit BiRcuit oo. 6 soe. 12 Royal Lunch .... Royal Toast . ........ 8 Rube ..... eoee 8B Sea Foam Biscuit = ag Spiced Currant Cakes 10 Spiced Ginger Cakes .. 9 Spiced Ginger Cks Icd 10 Sugar Fingers ... Sugar Crimp ....... Sugar Squares, large or small 9 Sultana Fruit Biscuit 16 Sunnyside Jumblesg ...10 «+» 8% «i Februar y 5, 1913 MI CH IG AN TR AD ES MA N 45 6 4 8 9 10 11 Ss nem Tlumph Gai Dee sieace ; uae fae ae nie eae Green : es © 18 one gent = Al r Sea =| 10 Split a Be A bert 1 Good 7 : : = nimal Biscui . re : ’ : Arrowro iseult .. per doz pea eat a a i sect er doz: German, 6 ago 4S oe Cc aeriots : : remme ce «<1 00 a soken : = 4 C Wafers a es 00 ae Bi" a i : Onecue Bi ne ter 121 00 Flak T en pkg. 5 Coarse eT oe Z : - 4 onee Biscuit -.0.. Cee 100 aploca . Gaon neal eed .33 Basie ear 19 : G ocolat ain to boo 180 Ib. Maso FRU! a igo Pig ket, Clear 3 B08 EL ai : 100 = rl, 36 tb. sacks Mas n, pts T JARS 3 Clear F tl Gs 50@1 00. ¥. Denar 4 Baistice 2 00 nute, poe sacks le. Maton. ats., ee ere : "a =i | = ete, 2 00 Fis 6 3) Mason, % 8! per ao, 4 4 a Ee. 7 © FS ea 80 i, to HING iO 2 a c : i, Sl) per Bro 4 ue E ee hee, 26 = Queen, ii a Fiv ewt Cra aa 1 4 to : CKL ox’s GEL S, gr 2 6 00 es eat ae i aS ' Frot Dock at ckers 1 00 2 to 2 te ee E Cox’s, 1 do ATIN ‘o. 1 40 ee 2 s en, ke Bhigg 1 a5 Pingsu x oi i 12 fo ate Tn 6 non, a aoe ene Com in ti Lard eB N 2 1 00 ings e, fa ean Snaps. a. ".100 3 in he cence K x's Oz. ge 8 pou erce 0. ee 6 15 Pin uey, ney a aE med fe 3 Kno's sparing, d pee ae und Lard 1% Q12 we 1, 100 Trout oe Die medium | 50@60 : : : sae 3 no: so ing, oe a 50 th. tubs . lage 8%4@ No. 1 Cone 18 were am es R 10 WN ee 10 AG Oo on’s idu’d. er 95 20 Ate So. dva 84 et AG me 33 Lab Cr ize ed o. 1 otto oe fara. | o ee : : E : 2 : ; Lem el, 5 ackers, Re 1 No. 2, 10 fect Line oe a0 Plym ee oz. of 0 10 tb. pails Be See M tbs. .. i $25 Fa ice oo ies | oon en size Red oo No. | 15 f t S Ply dete i 125 3 7 Fas < = : e 7 = : : ane is 7 Stee. aaa e _ Mess, 10 acke 5 2 ae Seat So RE a wane oe Be ae aie, . a 1 : © le ’ - a a = eee : x 8 48 oS Broad Gauge BAGS Sree Smoked “advance i Mess, § bs. on 58 Formosa, medium sci Pret ium S race if a oO. 3. 5 feet : Ss eee Hams, eB S i . ” _ 3 : : : : at sec 0 No. ’ 15 feet . age oa 1g Ha s, 16 tb. av. 15%@ a 1 5 ediu alia Be 3 yal es ae 50 $s 1 et H se ERB Sas 6S Sin r i : : ? : : Ryk Toast Hd. Md. 1 BG fest |. ais Ss icine 18 Tb. av. @1 : 3 : | s on B at. Md. 00 +S He ees Hops severe a 6 7 : i: | ee, ie it sre ore cat gene ies 77 15 sets i Hams Hvar 680 G, + : “ : he iaves “2010001! 15 aligoenia El ef 5 @16Y EF ylon tind as cae 2 2 «GC ae 5 Bienes "Bc Wane - @ Ve ane . cholee aon Cr uit cult i ..1 50 Eanhe Bice 26 treen a | a 2 = : i 7 oda te Mt an 4 00 amb 0, 14 ea 3 Green. No des LTS inced fams Wey a - j | : e : : a oe ; ' = 6 a No. 1 a Bacon Ham oe a6 8 Ths. Blot Fin cco 13080 . vase me spose 1 00 ELA o, 18 ft.. per pes 55 Cured, No. re 1114 Sau a i ' : i ! ce ee ckers : 30 T ee per aoe 66 Calfskin, 5 ss 1012 Bologna Sausag ; _ oe : : : ‘ : se ae ence EXT s@ OC skin, green ee, a diver io AGE eae. an F 10¢ ok 1 2 ee na 50 No neles Dc RAC er ’ green, es eae Heetock| ee 66 Da Potck. 6. ove 45 : 00 ve s E B TS alf n, pe ie P peer n P h © ona sce : : va Now] oe xtrac rand skin cured, 0. 2 5 ork a he ( a Dan atch, and ] 1 84 Bolas Sine acu 1 ae Nol 2 F box. per t Lem cured, No. 1 13% Veal es i Mey Cardomo 14 Fast Patch 4 oz, 16 0 1 00 : : “ é : a oo ; No. 16 Mead oo eecesees @10: ‘elery m, M CCE Hi Mat , 20 cic Zz $2 a ‘ : : a 75 a W Pp Le 14 H ue eoes % He a ala = z: 2 t fen Tap x, per OZ. La oo} elts 4% ead ae M mp, ae bar 10 Hi atha CE ae 52 Bar ee, - 50 E Flat, er, D doz 99 +S mbs | Ue regectesceees ixed Russian 1 20 N awatha, is = << Cc num’ ack au 0) xtra F er doz. 7 ambs wees: se M B ee ee No” : ra ee ae a ee fe a ae 1 ie tings! 60. sec 30 Bonel B ae pa : oo 40 we Flower. oS 7 2 ae ‘Tokens: 5 Ne: ane D ie vani 50 No. 1 rei oer 00 eee eef fans aw votes : or rami : me 3 moe Paice see ch INO: 2 em Box Cc Br ila NO 80 low @1 00 DP new oi! 18 00 ee 8 Olibwa 4 Mo ; ag a rn ones ae No. Aw Box, per arene ee @ %b ae 0@18.50 Handy Ho ASK : 2 i ; 5 i a i all No. 37 Box, per doz. 90 Unwa oe @ 5 % He g’s F 2. 19,100 Ha ndy Bo cslmemine 614 P ‘wa 10¢ 16 oz. 3 65 es : . ee her apz, 1 25 lowerics “ee @4 % ne, mae eet aoa Box larg KING Petoskey oo ee : 40 ee oipackaze 250 CG Ae aes ee ss fee @ 2 oe oo. 4 Miller's ex, sma dz 3 50 Peach a aie acke e elas Gra R r dz. 0 Per fe) 2 . ae aioe : 3 | : : = = : a Haplas op 00 er aoe a, iB Kits, 1 a a Scotch aa Polish ’ ae Heed Bates ‘ee 400 lit a ee” ap cae 1 , niet : s © aes ; me , Festi al Tin P [7° 95 Purl Plea: oo & BIb. pai oo ‘ oie Ths. Maceaboy. biaaa : = = : Mi no . acka Yer ty P ter W ; & Ltb pails LY 90 i bbis., 40 tb ench y, in der: Swe t Cub fol veces: 96 Pace ae Per Ae ace of perent heat 20% pails, per do . 80 ae ! ¢ Rappi jars S| ....87 Sect Cuba, ce Hi cee Wafers eee ° 60 Sunbuet nieeotal pails, per an oa) a Hog c ae 1 60 Box | i : : : Ss | “= i : : oS et ro cs 8 “JELLY. Lert ie if Beef, ae asings 3) 00 to i SODA rs ..43 Sweet Cuba, 10¢ acc He We ogee eit ars chs s Beef, POU eis =e English w aay : Sorbett es oe a Wissra Graham 22212 475 A pt. S his, LASSES oe rounds, ‘set. ii 35 bea ee Sweet Cubes jonon 4 93 a oO i cles 4 Wind Suckwnest s rd 5 De Ss ct . é Resting tin in a cS ae a : Det SaeDer | ber doz, i: ees 8085 sti mo i: a E : : ae : 7 doz. 6 Co Da Bu vos Allspic , Ja pic Sweet urley, 8 o 5 Wa ily Wh Cit aie 00 «2 eats untr iry tte 89. Cle ‘fee 1a pee: c se ‘ t ter Li if y Mi -. 4 02. AP see ay, . rine loves » larg ica S eet ] ee ‘gro - } > Barreis or d oe ao aoe y Milling Co 40 bottles, er . 18 Cor pied + 12, @i6 Cassia, De ne = z ; 4 ‘oxe or dr ART ne cee ae OE, ER g Per INC doz C ned b ned 14 @18 cassia, Yantor * a Pee ee 4 Squ S .- rums AR Grar na Health| 25 0 case EM . 3 00 Comee eef Meat anne 5c pk hi 87 a er, 5c. 5e Z. .-11 10 oa : nena ae i 30 Lo. EAT oast beef, 2 ib s finger, ee ape! 14 weer. 5c (Be ves | s 5 | & ; 2 E oe 2 Roast beet, 2 — 4 20 oe co e025 eee ae ee 5 * = ; : a : uo a 2 85 = ce eef, 1 ay Re 2 20 cs Penang a 91 ncle ae ae 6 00 ; ea 36. V. aham nan en. 69 Cho y O Orle otted Ha LS wee 42 I ixed, oo 1434 aniel, z a * ' Evay a FRUIT 41 yo ee ing Co -1 50 oe es Kettle Bev i ce | C = a Bs Ev: or’ed, ples Ss V st’s Crescei eee aeee : Fair oo be Devile Ham oo 2. Nutmegs, pkes. oa os z = ae rs Voigt : Slourige 5 5 . i eae a Paired Tone i eee 35 Nutmess, 10-80 @oz. 4 - suule, 46 ‘ ie a : 2 : s H pe aie ar ales ed ong eS eo Pp yer, , 5- neta - 45 im k Z ae pke. Be eae oo ae sees : a % ID ae 2e “extr 20 elena i .- aa Pepper. Black eae = nand 3 1p ey 8 32 e es (2 nn ect eeins Millin : . € TA a EF; ’ Ss 50 Par er, . CK vesteees 2 Imm ) aan 3 2 Ci a Vip T ion F ns M 5 90 1b RD ‘ane Me aprike White... 15 ith oe : or: 1 12@ G ° lou illi . bo Ja cy RIc 90 ika, yen sieie - Be 1 : oe | : sican Rien @14 Golaen ‘Sheaf 1 oe 6 Co. Bulk OL K-65: ebice a E A Pure ayenn 28 eS Hs : 2 ora 4 wounrant fe = ee Bulk. 1 gal IVES . 16 ken wie 6 G arc: ora in a ef at . mp’d 1 A 15 Q Ww Best our .. 5 8 ela 2 gal. | ions 5 @6% eo eh lea a : oe , : i Impor Ib ant 5 ual orden Flour 4 80 S E 5 sal kee 1 15@ ; R : @5% Sassi ao ar a : " 2 = = =e oa i ree Stuer: gal. Eoce : et 25 Rolled cane ° @4% Ginger oe oe moe rere a as a = ./ Mui Pp ee 91 Juak Sere hose o. St ed 8 OZ. =o 00G 20 v eel Cu vena ATS Mace , Afri Pe e Climax "g t f ; oy ae gi, me gloth ee yts 5 aa 1 eesece i 15 Monarch, 100 bes ae E = = 3 : = : 2 38 4 ans kwhea fe cele aa itted e 4 ae 90 lona h bbls ba SI 2 23 ee 4 : & : : : Fancy, Fancy, 2 Ib A Wo sas Ha at bbl 50 14 1 0m engeee 1 35 Cee 90 es 5 oe Pe; per, Bl NE oct 18 Clim ae a , Peeled 5 Ib. b ; pone. a Wh 5 40 Manz ae 25 Quaker, 18 ae ae pepe, White a : re . : : : Lem 25 1 b 10 Ameri an E rocer eat Manzanilia, § 62 ) aker, 20 Reg sacks 10. «Ps pper ack sees. 35 ae is: Wi ae 49 Ora on, A Peel b. 28 Ame ican ae % Co Lur ron 8 ee 2 > c ii . = . , : nge meri rican agle, ae Q ich, 16 oz. ay 95 Co ALA ily -ok 40 a, eine 4 sero 5 e Z ; can Hagle, ¥, 5 uee 16 oe lum D oun ungarian 2 ire . : . a ‘ one Sa Ll 128 Gol Sete 10 e ae 33 Columbia, onessine 00 Ki see a bi iotes ie : : i “oose J 20 ¢ ns Boe G den oy B eat ..5 00 en, wien i 19" ae a : é Z : : : } & Loos Mu art 2 old Ho ak . fam age Durkee’ , la eo eg UZZY rd, rn Gol dge a ee ‘ = Se: : Golden Horn family Olive =e eae 'o8 4 25 Snider's, ‘small 5 doz. ae aa ly on 1% Ibs. Gold Rope, 7 ne - : eed els 4 r ee 7 n Ry akers 2.4 75 per Oe das. | = i a | s : : : : : - ae Gr 5M Ce uds ye 4 doz. doz. ¢s i ” small, 1a z 5 25 [ee | A. Gr Pp 4& Ib 50 , : - a : all oz. ¢ SS G pk 51 an Cd PG i 80-80 nego Geresoty oe aa 7B a rece ae | 225 mane , _ = 2 : : | 7 3 : : si = _ f ie 2 WwW: and 0 ib s 5° St a E ss, 4 ord H rse 1014 th. 3 “ ) os ta ies ee i: els Mediu ya H s. i Stilv los 40 1 on Sho le & 6 ‘ 70 Tb oxe 6 W ee 550 0 alf / 20 m ndot era oe 2 eae : : : : ; s a = Hal This 0 co te. i mer. ox loss 6 3ins _. olly ip oe 12 Tb 40- 60 25. 3 6% wee Caner (Gs is 70 gallon K ane cou e ‘s ae : : : | : . ce b weet 5 t, 9 { ? FARINACE boxes: 7M Wingold Ae cloth a ee eal ount 1 8s oe yes a: a 8 2 : : : + ACE ae 8° Wingold, es oth -.220 50 Half ba Sais Granul =o : 7" ; Cal OUS @ 9 ingol » %s cloth -..5 4 5 gallo LGA gee lated, CONDE. es 50Ib. b packages vee oa ue 2 : viet os 226 8 a Ys oo ao Ba n kegs ae 36 ee es. a oxes a ey 4% teoere Dip lb. 6 Ib. 32 , = oa 5 35 Hi: rrels Gherk as 100 Cor SALT af ere 6 Nobby Wid a 45 Brow gan Lima, 00: a Sleer Wyk t mer eB 30 Pe a ins 70 3 cece Gr 5 Bap SYRUPS <1 B36 aoe Soon i 2 7 ‘ : a oe 1M Sleepy ENG es & Co +25 15 gallon fe a 14 5U 60 5 He aoe rades Balt ba Corn Parrot, 22 Ms Roll 3 = A ace OEE Slee , me ee i a a oe : : % ef oearina ee ep Biceny i As cu 88 arpels vais: Sait 7 75 ae iy tb Sacks .....+.4 2 60 Blue iEaro, Ny ae aa sha 4 e a oO Ss : vy EB ee LAS 5 nal ele £ ie sacks V0...02 : eu : a | pcan ae - a Bo leepy me ve loth ; 73 Mice tee ous -; 28 Ib. sacks og 40 pve ioe. N02 si 2 : ee * : ) con 1247 ollan oeeoe B ye, 4s aper 2 65 egs ete eees 5e@ (OD chs eee 2 25 Red Kar 5. a8 : S : 7 5 tai olis dR 00 olt pape se. 6~6S Cece 8 0 ee 4 K o, N Bic cea FE & a a : 3 ar a i peed eee per 5 63 Cae 7: oe oe --- 3 Me 28 we gairy in an serene a oe Karo, = 0. ee eed 10 Foie 3 eldsick, on 7 lb i i ; oe ri Re Care. 0 oe 0 R ut, 134 , per . 69 : wa rolls 478 whi hie aoe ae. uber bert 56 Tb eile drill bags 20 a ; 3 a | ome: nl a sack Vo t cs 40 PL eae cece as oe e : ; ; : : 2 : 3 oa Se oi 3 on ese ae a ks nie ued _ Gare se a 28 Spear Cobble 4 a ao Chest ae Ib. oe nicelli eee “oats 17 No. eke oe Granulated, Fine ce < ss | : | | : | Gece rl Ba is an oes eg ee na En ao 1 Sth as : : pire eee rley 50 n ca Si No 2, S r, en ed 1 25 ine ee H oo 20 s at Pie : = ; . seen Carl rlots feos So No. 98 oe aue 50 nial " i c 7 : ‘ : 7 2 ore eee . aoe ea 3 00 ica a see 38 No ee a ol waned _ Larg LT FISH L110 Gas ae ' tangara 3 : OE “ 2 ee at eerd 5 Ss e, wh Cod » small ous T < 30 Nav Ib. 23 Carl eanlote |. |) pet eee 00. 0s Sri 1, w os 37 To a m ; 3 : : ots Hay S see 59 Babbi PO as 00 sed ae Hola... ae 2 S Yank alk, io s : Selleletets - 56 itt’s TASH 2,25 ollock bricks <3 eis Sundr ae 5 ankee ain we oo : atalalala gisisiee cease ° 1 : - 18 00 PROV cea Stri Hall ae 7%@10% Sundried zoe " ; Clear poo 4 00 Chunk. Aen alibut @ 4% sane ce gholce 0 a 2 : : = ss Basket-fred me : : aaa Am. ce ao 0 .. 22 00@23 ys Meliand ies i6 Hee ei yt : : a oo YY. Bf oo Soap Ee 16 aS Sa pa 35 30 Giche’ 2 Be os i ‘ : _ oe : acs ee Hage Sera et 5 40 . hoo bbl. 00 ies @43 H ey fi p ke 65 gs 30@ ones = i | s8 0 3 ie ‘S 5 2 : ne mas Ss 0 ie : - st Ss 0! 30 Mo une npow a - . ; yune, mediu - oi a= ; s 2 ° Coakes oc Old Tinos _ don. 83 ‘ eee 3 Ree ja a : 3 ‘ : : ; 00 at Red ear. SF ero. and, oS ih gro ; 4 : Red Man even go. 8 i Scrap Ee t i Se 1 3 ent are ITs ae oe as ay ae or < Seitenende sinetalaheedts he anaemia nesaatadnedennacih sid itd codauinnahecheadincnahitedo delta anenaaiaaeamalaand ee eee ee ce een eae MICHIGAN Cee i ee TRADESMAN ee ae Ne February 5, 1913 SPECIAL PRICE CURRENT Ps Serapple, 5c pkgs. .... 48 Sure Shot, 5c, % gro. 5 76 Yankee Girl Serp 2 oz 5 76 Pan Handle Scrp % ger 5 76 Peachy Scrap, Sc ...1 90 Union Workman, 2% 6 00 Smoking All Leaf, 2% & 7 oz. 30 Be 395 62. 3.525 .5-2% 6 00 LA ys sas -..12 00 mis 44 OZ. ...-2.-.. 24 00 Bagdad, 10c tins ..... 11 52 Badger, BZ. Coco ce 5 04 Bageer, 7 OZ: ......-. 11 52 Banner, 5c .-..-...... 5 96 Banner, 8 os. Soe cere 1 60 Banner, 16 oz. ....-.-.. 3 20 Belwood actors, 10c 94 Big Chief, 2% oz. ....6 00 Big Chief, 16 oz. .... 30 Bull Durham, fc .... 5 90 Bull Durham, 10c ....10 80 Bull Durham, lfc ....18 48 Bull Durham, 8 oz. .. 60 Bull Durham, 16 oz. ..6 72 Buck Horn, 5c ....... 5 76 Buck Horn, 10c ......11 50 Briar Pipe, BO cee ese 6 00 Briar Pipe, 10c ...... 12 00 Black Swan, ic ...... 5 76 Black Swan, 14 oz. .. 3 50 Bob White, Sc ....... 5 90 Brotherhood, &c ...... 5 95 Brotherhood, 10c ....11 60 Brotherheod, 16 ez. .. 39 Carnival, 6c ...-.-.---.- 5 70 Carnival, 344 oz. .... 3 Carnival, 16 oz. Cigar Clip’g Johnson 30 Cigar Clip’g, Seymour 30 Identity, 3 & 16 oz. .. 30 Darby Cigar Cuttings 4 50 Continental Cubes, 10c_ 90 Corn Cake, 14 oz. ....2 55 Corn Cake, 7 OZ. ..... i 45 Corn Cake, 5c ........ 5 76 Cream, 50c pails ..... 4 60 Cuban Star, 5c foil ..5 76 Cuban Star, 16 oz. oe 3 72 Chips, 10c ........... 0 20 Dills Best, 124 oz. .... 79 Dills Best, 3% 0z 77 Dills Best 16 oz. .....-- 7 Dixie Kid, 124 foil . 39 Duke’s Mix, 5c .......- 76 Duke’s Mix, 10c ..... 11 52 Duke’s Cameo, 13% 0z 41 Drum. fc ..........-- 5 90 wr A 8B eZ. ..-.--.. a 35 mE A, 7 oz. .........- 11 50 Fashion, 5c .........- 6 00 Fashion, 16 oz. ...... 43 Five Bros., 5c ....... 5 60 Five Bros., 10c ...... 10 7 Five cent cut Plug .. 29 m 6 B 0c ......-.--. 11 50 Four Roses, 10c ...... 96 Full Dress, 124 0z 72 Gilad Hand, bc ....... 1 44 Gold Block, 1% oz. ... 39 Gold Block, 10c ..... 11 88 Gold Star, 16 oz. ..... 3 Gail & Ax Navy, Se 5 95 Growler, 5c 44 Growler, 10c Growler, 20c Giant, 5c ..... Giant, 16 oz. .. :. 5 Hand Made, 21% “oz. .. 50 Hazel Nut, ic ....... 5 76 Honey Dew, 124 oz. .. 40 Honey Dew, 10c ..... 11 88 Hunting, 124 & 3% oz. 38 I i, 5 61 c I X L, in pails Just Suits, oc... Just Suits, 10c Kiln Dried, 25c .. King Bird, 7 oz. King Bird, King Bird, La Turka, Little a 7 Ib. Lucky Strike, 14% oz. 94 Lucky Strike, 1% oz. 96 R 3 10 Oz. & 16 oz. 38 Myrtle Navy, 10c ....11 80 Myrtle Navy, 5c .... 5 94 Maryland Club, 5¢e .. 50 Mayflower, ic ...... -. © 75 Mayfiower, 10c ...... 96 Mayflower, 20c ...... 1 92 Nigger Hair, 5c ..... 5 94 Nigger Hair, 10c ....10 56 Nigger Head, 5c ..... 4 96 Nigger Head, 160c .... 9 84 Noon Hour, 6c ...... 1 44 5e Old Colony, 1-12 gro. a a Old Mill, 5c .......... 6 Ola English Curve 1%0z 96 in Cro, Gt ........ 5 76 [in Crop, Zee ..-.---- 20 P. S&S, 8 oz., 30 Th. cs. 19 P. S., 3 oz., per gro. 5 70 Pat Hand, 1 oz. ...... 63 Patterson Seal, 1% oz. 48 Patterson Seal, 3 oz. .._ 96 Patterson Seal, 16 oz. "5 00 Peerless, 5c .......... -5 70 Peerless, 10c .........- 1 92 Peerless, 3 0z. ....... 10 20 Peerless, 7 0Z, .....-- 23 76 Peerless, 14 oz. .....47 52 Plaza, 2 gro. cS. ...... 5 76 Plow Boy, 5c ........ 76 Plow Boy, 10c .......11 00 Plow Boy, 14 oz. ..... 4 50 Pedro, 10c_ ........... Pride of Virginia, 1% Pilot, Bo .....--ceece 8 ie 13 14 Pilot; i om. Goz. ...... 1 05 Euot, 14 oz. Goz. ..... 2 10 Prince Albert, 10c .. 96 Prince Albert, 8 oz. .. 4 92 Prince Abert, 16 oz. .. 8 40 Queen Quality, Be 48 Rob Roy, 5c foil .... 5 90 Rob Roy, 10c gross “10 20 Rob Roy, 25c doz. .... 2 10 Rob Roy, 50c doz. .. 412 S @& MM. be crose ....5 6 S. & M., 14 oz. doz. ..3 20 Soldier Boy, 5e gross 5 95 Soldier Boy, 10c ...... 10 56 Soldier Boy, 1 th. ....4 80 Sweet Caporal, 1 oz. .. 60 Sweet Lotus, 5c ...... 6 60 Sweet Lotus, lOc ....12 66 Sweet Lotus, per doz, 4 8 Sweet Rose, 2% oz. 36 Sweet Tip Top, Bc .. 2 06 Sweet Tip Top, 3% ez, 38 Sweet Tips, % gre 10 68 Sun Cured, 16e 13 7 Summer Time, Se ....5 7€ Summer Time, 7 oz. Summer Time 14 oz. Standard, 2 oz. Standard, A 28 Sear as 7 oz. 1 Seal N. 1% cut plug 76 Seal N. a 13% Gran 63 Three Feathers, 1 oz. 63 Three Feathers, 10c 16 20 Three Feathers and Pipe combination 2 25 Tom & Jerry, 14 oz. ..3 60 Tom & Jerry, 7 2. . "1 80 Tom & Jerry, 3 oz. .. 3 75 Trout Line, 5c ...... § 95 Treut Line, 10c .. "10 00 Turkish, Patrol. 2- - 5 76 Tuxedo, 1 oz. bags 48 Tuxedo, 2 oz. tins .. 96 Tuxedo, 4 oz. cart .. 64 Tuexdo, 16 oz. tins .. 64 ‘Twin Oaks, t0c ..... 94 Union Leader, 50c .. 5 06 Union Leader, 25c .. 2 55 Union Leader, 10c ..11 60 Union Leader, 5c .... 5 95 Union Workman, 1% 5 76 Uncle Sam, 10c ..... 10 $0 Uncle Sam, 8 oz cee 20 vv. 8. Marine, Sc .... 6 90 Van Bibber, 2 oz. tin’ 88 Velvet, 5c ‘pouch . 1 44 Velvet, 10c tin ....... 1 92 Velvet, 3 oz tin ...... 3 84 Velvet, 16 oz. can .... 7 68 Velvet, combination cs 5 75 War Path, oc .......- 5 95 War Path, 3 0z. ...... 1 60 Wave Line, 3 oz. .... 40 Wave Line, = ee: ace 40 Way up, 2% . & 6 Way up, 16 oz. coe +2 on Wila Fruit, Se ...... 5 76 Wild Fruit, 100 ....- 11 52 Yum Tum, sf .-.-..-- 00 Yum Yum, 10c ...... 13 52 Yum Yum, ltb., doz, 4 80 TWINE Cotton, 8 ply, -.......-80 Cotton, 4 ply cece Ba Jute, 2 Ply. -.0-sc0ccee- Hemp, 6 ply aan Fiex, medium ........ 24 Wool, 1 tb. bales ..... 6 VINEGAR White Wine, 40 grain 3% White Wine, 80 grain 11% White Wine, 10@ grain 13 Oakland Vinegar & Pickle Co.’s Brands. Highland 36 cider ..18 Oakland apple cider — 3 State Seal sugar Oakland white pickling 10 Packages free. WICKING No. 0, per gross ...... 30 No, 1, per gross ...... 40 No. 2, per gross ......50 No. 3, per gross ......75 WOODENWARE Baskets Bushes ........-.---- 00 Bushels, wide band ...1 15 Miesket ....-.-. Seabee 40 Splint, large ......... 3 50 Splint, medium .... 3 00 Splint, small ...-....- 2 75 Willow Clothes, large 3 25 Willow, Clothes, small 6 25 Willow, Clothes, me’m 7 25 Butter Plates Oval: Ss. ¥% lb., 250 in crate ...... 30 le 1b., 250 in crate ......30 1 ib., 250 in crate ...... 35 2 Ib., 250 in crate ...... 45 3 ib., 250 in erate .....- 65 5 th., 250 in crate ...... 85 Wire End. 1 th., 250 in erate ......- 35 2 tb., 290 in crate ...... 45 3 ib. 2o0 im erate .....- 55 5 Ib., 250 in crate ...... 65 Churns Barrel, 5 gal., each ...2 40 Barrel, 1@ gal., each ..2 55 Clethes Pins Reund Head. 4 inch, 5 gross ........ 50 4% inch, 5 gross Cartons, 20 2% doz bxs. 60 Egg Crates and Fillers Humpty Dumpty, 12 dz. 20 0. 1, complete ..... -_. = No. 2, eee. ccisaiews 6B Case No. 2, fillers, 15 BCtS) ec coe see 35 Case, medium, “12 sets 115 - Faucets Cork lined, 8 in. ...... 1% Cork lined, 9 in. ...... 80 Cork lined, 10 in. .... £0 Mop Sticks Trojan spring ........ 90 Eclipse patent spring 85 No. 1 common ...... 8@ No. 2 pat. brush holder 85 ideal No: 7 2020 oe. 85 12%. cotton mop heads 1 45 Pails 2-hoop Standard ......2 00 3-hoop Standard ......2 35 2-wire Cable ......... 2 16 Cedar all red brass -o1 25 3-wire Cable ......... 2 30 Paper Bureka ........2 25 Pires 2 40 10 qt. Galvanized ....1 70 12 qt. Galvanized ....1 90 14 qt. Galvanized -.2 10 Toothpicks Birch, 100 packages ..2 00 TOA ee 85 Traps Mouse, wood, 2 holes 22 Mouse, wood, 4 holes 45 Mouse, wood, 6 holes 78 Mouse, tin, 6 holes .... 65 Rat; weod 80 Rat, Sone 25... 6.2 75 Tubs 20-in, Standard, No. 1 7 60 18-in. Standard, No. 2 6 50 16-in. Standard, No, 3 5 50 20-in. Cable, No. 1 ....8 00 18-in. Cable, No. 2 ....7 60 16-in. Cable, No. 3 -.6 00 No, 1 Fibre...) 02... 10 25 No, 2 Fibte .........: 9 25 Woe, 3: Wibre ..........; 8 25 Large Galvanized 6 15 Medium Galvanized ..5 00 Small Galvanized ....4 25 Washbeards Bronze Globe ........ 2 50 DOWeY ..5..5...-.20.- 1 75 Double Acme ......... 3 75 Single Acme ......... 3 15 Double Peerless ...... 3 75 Single Peerless 3 Northern Queen Ce Double Duplex Geod Luck ..... Universal .......... Window Cleaners a2 WM co. cee 1 65 M4 im foe 1 85 1G tm oo ees cic obese OD Wood Bowis 13 in. Bitter -.....ccs.k OD 15 in. Butter seseee ln 17 in. Butter ...... coed 1D 19 in. Butter ........3 6 00 Assorted, 13-15-17 ....3 00 Assorted, 15-17-19 ....4 25 WRAPPING PAPER Common Straw ...... 2 Fibre Manila, white .. 3 Fibre Manila, colored 4 No. 1 Manila ......... ; Cream Manila ........ ‘Butchers’ Manila ..... 3% Wax Butter, short e’nt 13 Wax Butter, full count 20 Wax Butter, rolls ..... 19 YEAST CAKE Magic, 3 doz. .........1 15 Sunlight, 3 doz. ...... 1 00 Sunlight, 1% doz, .... 50 Yeast Foam, 3 doz. ..1 15 Yeast Cream, 3 doz. ..1 00 Yeast Foam, 1% doz. 58 AXLE GREASE MICA of i ALE GREA** g SARD git Le 1 Ib. boxes, per gross 9$ 00 3 tb, boxes, per gross 24 00 BAKING POWDER Royal 10c size .. 90 %%D. cans 1 35 6 oz. cans 1 90 %lb. cans 2 50 % Ib. cans 3 75 1%b. cans 4 80 3Ib. cns 13 00 5Ib. ens 21 50 15 16 17 CIGARS Johnson Cigar Co.’s Brand Ss. C. W., 1,000 lots ....31 El Portana Dem ccs ceece ee Evening Press ..... scoc che Exemplar ........ pices soe Worden Grocer Co. Brand Ben Hur POTTOCHON occ ecu ce cee Perfection Extras endres ......5. Specs cess 85 Londres Grand ........-.; Standard ...... PUSITAROB oon ese Panatellas, Finas Panatellas, Bock .. Jockey Club ...... Old Master Coffee Old Master.:-..- 022... 2.1... 33 Son Slants...) sk. — Pilots oe TEA Royal Garden %, % and1ilb. 40 THE BOUR CO. TOLEDO, O. COFFEE Roasted Dwinell-Wright Co.’s B’ds White House, iIb. White House, 2tb. Excelsior, Blend, llb. Excelsior, Blend, 2tb. Tip Top, Blend, 1fb. Royal Blend .... Royal High Grade : oe Superior Blend ........::- Boston Combination ...... Distributed by Judson Grocer Co., Grand Rapids; Lee & Cady, Detroit; Sy- mons Bros. & Co., Sagi- naw; Brown Davis & War- ner, Jackson; Godsmark, Durand & Co., Battle Creek; Fielbach Co., To- ledo, COCOANUT Brazil Baker’s Shredded 10 Bc pkgs., per case 8 60 36 10c pkgs., per case 2 60 16 1@c and 88 5c pkgs., per case ‘Cleanser Guaranteed to? equal the best 10c kinds Apex Hams .... Apex Bacon Apex Lard Excelsior Hams Excelsior Bacon Silver Star Lard Pomlly Pork ...... elon Fat Back Pork Prices quoted upon appli- eation. Hammond, Standish & Co., Detroit, Mich. SAFES Full line of fire and bur- glar proof safes kept in by the Company. Thirty-five sizes and styles on hand at all times—twice as many safes as are carried by any other stoc”. Tradesman heuse in the State. If you are unable to visit Grand Rapids and inspect’ the line personally, write for quotations. SOAP Lautz Bros, & Co. Acme, 30 bars, 75 ths. 4 00 Acme, 25 bars, 75 Ibs. 4 00 Acme, 25 bars, 70 Ibs. 3 80 Acme, 100 cakes ....3 00 Big Master, 100 blocks 4 00 German Mottled ..... 3 15 German Mottled, 5 bx 3 German Mottled 1@ bx 3 German Mottled 25 bx 3 05 Marseilles, 100 cakes ..6 Marseilles, 106 cks 5c 4 Marseilles, 10@ ck toil Marseilles, % box toil Proctor & Gamble Co. Eenox: 602505.) Riedie 3 00 ivory; 6 oz: -....... ...4 00 Ivory, ” Oe of... 6 75 Man ol ...8 85 date cian Co.'s Brand Black Hawk, one box 2 50 Black Hawk, five bxs 2 40 Black Hawk, ten bxs 2 25 A. B. Wrisley Good Cheer ...........4 00 Old Country ..... eee 3d 40 Soap Powders ee ade 24s family Sion a 60 “Be ; snow Boy, 100 5c ....37 Gold Dust, 24 large . i bo Gold Dust, 100-5c --4 00 Kirkoline, 24 4fb. -.3 80 Pearliné ........ alee 75 SOApme (oe 4 00 Baubitt’s 1776 eceeed 05 PRROSOING, . 02 .. s 3 69 Atmour’s@ ...:... eoescce 10 Wisdom ...... eeseccs 8) 60 Soap Compounds Johnson’s Fine .......5 Johnson’s XXX ......4 25 Rub-No-More .... os Nine O'clock 3 Sceuring Enoch Morgan’s Sens Sapolio, gross tots ....9 Sapolio, half gro. lots 4 85 Sapolio, single boxes 2 40 Sapolio, hand ...... 2 40 Scourine Manufacturing Co Scourine, 5@ cakes ....1 80 Scourine, 106 cakes ...3 50 Churches Schools Lodge Halls for the merits of our school furniture. and materials used and moderate prices, win. We Manufacture Public Seating Exclusively We furnish churches of all denominations, designing and building to harmonize with the general architectural scheme—from the most elaborate carved furniture for the cathedral to the modest seating of a chapel. The fact that we have furnished a large majority of the city and district schools throughout the country. speaks volumes Excellence of design. construction We specialize Lodge, Hall and Assembly seating. Our long experience has given us a knowledge of re- quirements and how to meet them. Many styles in stock and built to order, including the more inexpensive portable chairs, veneer assembly chairs, and luxurious upholstered opera chairs, Write Dept. Y. American Seating Company 215 Wabash Ave. GRAND RAPIDS NEW YORK BOSTON CHICAGO, ILL. PHILADELPHIA Fy The - ing furnished free. February 5, 1913 MICHIGAN TRADESMAN 47 BUSINESS-WANTS DEPARTMENT Advertisements inserted under this head for two cents a word the first insertion and one cent a word for each subsequent continuous insertion. No charge less than 25 cents. Cash must accompany all orders. BUSINESS CHANCES. Stores bought, sojd_ and exchanged. If you want to get in or out of business write me. I handle all kinds of business places and real estate. Frank P. Cleve- land, 1261 Adams Express Bldg., Chicago, eo ue B88 For Sale—Stock general " merchandise, store building and house. Population 3850. Located near Traverse City. Would exchange for small farm or country stock. Address No. 738, care Tradesman, 738° Value $5,500. Merchants! Do et ae KO sell out? Have an auction, Guarantee you no loss. Address L. H. Gallagher, Auc- tioneer, 384 Indiana Ave., Toledo, Ohio. : i | 737 | For Sale—Racket store in Southern Michigan. $6,000 stoek, good town, 1,000 population. No other racket or bazaar in town. —___ One Way to Better Yourself. “The real reason for my success, as I now am able to analyze it,” says the general manager of a manufac- plant, who came up through even near-by ern, 28@31c. firmer, turing the ranks, “is an ordinate desire for creative work acquired when I was a young man. brain work it’s an matter not to be creative, not to put real thought and imagination into it —just to do a thing mechanically “Even in easy without thinking. That’s the sort of work that breeds mistakes. It’s the kind of work that keeps book-keepers from auditors; clerks from floormen and buyers; em- ployes from becoming employers; in short, thoughtless work prevents ad- vancement—breeds failure. “When I concern [| becoming becoming started to work for this was handy boy in the car- penter shop and drew $4 a week. I was 16 years of age then and had left school in the second year of high school. It was my first full time job. Day in and day out my work was routine, except when I was sent on errands. But I was ambitious. I told my boss that the kind of work I was doing not for was the kind I wanted. [| asked something harder to 1 do. I really wanted more pay. though him kind where I should need to do some think- ing 1 asked for more work—the me down to the iron working department— where the work was heavier and harder on the hands, and eyes and lungs, but not any less routine—although my pay was raised to $5. Put Thought Into the Job. “That request made a hit with my twenty years ago and it never fails to make a strong hit with me that I am doing some of the bossing around here. That's the logi- cal way to ask for more money. “Perhaps I should say that a man ought to ask because every the men who discharges “The boss sent hoss now for more responsibility, employer is looking for are willing and able to responsibility rather than a quantity of routine labor. Ma- chines do that better than men. But before any greater re- sponsibility he must be sure that he is master of the work he has in hand. “The best way to do that is to put thought into the work, whether or not it is entirely a routine job. Most jobs are routine because the worker them so. As soon as a inan begins to do things without thinking, his work becomes routine. Of big Iman asks for niakes course, work naturally does not require much thought. “My job in the iron working depart- ment was to punch holes with a power punch press in the that from the forge. Invariably these holes were not true. Three or four men had been fired from my job becaus2 the boss thought that the variation in the distance apart of the holes was due to careless work. My work turn- ed out the same way. Here was a chance of thinking. That problem made the work interesting. Time flew along too fast. “T observed that whenever I ran the risk of punching the iron bars when they had entirely cooled off the dis- tance apart of the holes was absolutely true. Then I tumbled on the fact that heat expands iron. So I reasoned that when I punched the warm bars they contracted a small fraction of an inch some irons came in length after they cooled—enough to account for the variation. I said nothing, but always waited until the bars were cold before punching the holes. Looks ee More Headwork. Thereafter the holes were always placed true, and the boss compliment- ed me on my skill. I accepted the compliment, but did not tell the rea- My salary was raised to $6 a I worked on for several months and found myself losing interest in the work, but not until after I had also solved the problem of punching the bars when cold without breaking the punch. Son: week. steel “There were no more problems to solve at that work, so I asked for a promotion that required more head He said I was -the only boy that had ever done perfect work on that particular job of punching holes, and that he wanted me to stay there 1 told him that I could teach any other boy in the shop to do as well :s I vas then doing. ‘The next day I brought in another hoy on my own initiative and taught him my job in one day and that night reported at the office for my assign- ment to more responsible work. “Tl was fortunate in having a boss that appreciated thoughtful work. Ife did not give me a chance to go els-- where to find work that required a ereater exercise of the creative fac ty. As soon as I mastered one thing he gave me something harder with more responsibility. “My best advice to any young man is to insist upon putting thought into his work, and the best way to get that kind of work is to make sure that all possible thought goes into the work Erwin Ellis. work. at hand” +--+ \ Minnesota egg dealer suggests that the time for produce men throughout the states to get busy on getting the legislation needed per- taining to their business is now—not after the legislatures have adjourned. And, besides, it is better that the deal- ers make themselves felt in legislative affairs than the constructive l2gisla- tion—much of it seems destructive— these lines be left to cranks and fanatics or women reformers. —_—_—_+.-+—____ What He Said. When I am dead you'll find it hard, Said he, To find another man Like me. What She Said. What makes you think, as I suppose You do, I'd ever want another man Like you? along He The Spirit of Progress. The greatest asset a business or an individual can have is the Spirit of Progress. Without that all else is largely in vain. With it every good thing is possible. What is the Spirit of Progress? It is the desire to know what constitutes true and the willingness to take the patient steps which lead to it; the desire to correct errors, traits and tendencies which retard progress and the willingness to receive ideas and act upon them; the desire from and the willingness to give up false and tem- porary success for vital and permanent growth; the eagerness to uitilize every wholesome opportunity; the enthu- siasm to strive for excellence for its sake and the energy to push on, pausing only when the victory is won. With this spirit the growth of a business is inevitable. It is as natural success Trew tO act sound motives own as for a tree to grow. The world may furnish many oppor- tunities, appreciation will some motives and the onward move- ment of the world can change conditions, but that spark of the Spirit of Progess—must from within, must moment of noble resolve and never be allowed to die, never to waste, never to waver. Examine into the liv of men who have quicken some fire— come Spline, Up in) a must es and actions made the real suc- wholesome line of tivity and you will see how that vital made all their achievements and maybe you will a the spark yourself. Questions. Is your store both bright and cheerful Are the windows looking trim? Are you working for a record With your salesmen full of vim? cesses in any ac- spark possible Do you compliment the helper ‘Who shows he has a head? When you feel your temper growing Can you simply smile instead? Are you prompt in sending statements, And to see that they are paid? Do you realize the losses That delay has to your trade? ——_>+ 2 _____ The self-made man usually tries to monopolize the spotlight. BUSINESS CHANCES. For Sale—Oldest established business in a live town of 1,200 lean stock, desirable agencies, best possible location, moderate rent and satisfactory lease. The best hardware _ proposition in the State. Closest investigation invit- ed by those who mean business, others . need not write. Address C. C. H., care Tradesman. 766 Country store in small village in Kala- mazoo county. Good frame i Segeres $1,200, general stock about $3,500 Will exchange for real estate (town or coun- try) if not too far away. What have you to offer for a money-making business? Address C. L. M., 447 West Walnut St., Kalamazoo, Mich., and get particulars. oO hardware SUNBEAM TANK HEATERS Feed Cutters, Fur Coats, Sleigh Bells YOU WHICH CATALOGUE SHALL WE SEND? Implement. Clothing, Harness, Collars, Trunk, Bags, Blankets. Brown & Sehler Co. Grand Rapids, Mich Home of Sunbeam Goods Mr. Implement and Hardware man, will find the above live sellers right now. We have other winter winners. backed by the Sunbeam advertising and guarantee—why not get acquainted? wy, Se Wilmarth Makes Show Cases For All Purposes The show case illustrated above is one of our most pop- ular all plate glass display cases. Our catalogue, giving complete information in regard to this and a large number of other cases, will be furnished on request. A copy of this book should be in the hands of every progressive merchant. Our prices will interest you. Wilmarth Show Case Co. 1542 Jefferson Ave. Grand Rapids, Mich. Pittsburg Salesrooms 7th Fl. House Bldg. 233 W. Jackson Blvd. Chicago Salesrooms _ While you're weighing, filling and tying one bag of sugar, one of our machines weighs, fills and seals one hun- dred and seven cartons of FRANKLIN CARTON SUGAR. You lose money on bulk sugar because of overweight, loss of time and cost of bags and twine used. You make money on FRANKLIN CARTON SUGAR because it prevents loss from overweight and saves your time. FRANKLIN CAR- TON SUGAR is ready to sell when you get it—it’s as con- venient to handle as cans of corn or bottles of pickles. FRANKLIN GRANULATED SUGAR, FRANKLIN DES- SERT AND TABLE SUGAR, FRANKLIN POWDERED SUGAR and FRANKLIN XXXX CONFECTIONERS’ SUGAR are all packed in FRANKLIN CARTONS. You can buy Franklin Carton Sugar in the original containers of 24, 48, 60, and 120 lbs. FRANKLIN SUGAR REFINING COMPANY PHILADELPHIA, PA. “Your customers know FRANKLIN CARTON SUGAR means CLEAN SUGAR’”’ ~~ Some Chances You Cannot Afford to Take Why take the chance of losing thousands of dollars, when Hang Out a Lantern! “If you know where there is a dangerous spot in the road, it is your duty as a good citizen to hang out a red light whether you are paid for it or not.”—W. L. Brownell. If you do not own a good reliable safe, a safe big enough and strong enough to hold and protect your valuable books, papers and cash, there is a right dangerous spot ahead of you on your business highway which you are more than liable to fall into. There are by the expenditure of a small amount of money you can eliminate this chance from your business entirely. We can furnish you with a first-class safe for less money than you can buy elsewhere. WRITE US TO-DAY AND WE WILL GIVE YOU FURTHER INFORMATION G R A ND R A PIDS S A FE CO. pases Bldg., Grand Rapids, Mich. Manufactured “Ina Und Class by Tree | Itself” Sanitary Conditions | Made in Five Sizes ¢ G. J. Johnson | Cigar Co. Makers Grand Rapids. Mich. is