ee ees SSS ee ene, Pa PEER ORS FEN ISDST ORION Lah he ea OVERS 6 A Neos = SF 7 > ant « CHENG SJ BS ANG i ~ y : cy fp \\ = ( 4 } 2 5 St CAC eS e My U BN \\ PA a 4 N ay (( VS S IE ERATE? a PEN SM EF SURG NAO MET EOAY (AMEN 2 ROC c, G (4 SY I, ____ Manufacturing Matters. St. Louis—The Thomas McEwing Cultivator Co. will remove its plant from Lansing here. Coldwater—The Tappan Shoe Manu- facturing Co. has changed its name to the Hoosier Shoe Co. Chassell—The Worcester Co., Ltd. has increased its capital stock from $200,000 to $500,000. Coopersville—The capital stock of the Co-Operative Creamery Co. has been decreased from $36,000 to $10,600. Saginaw—The Werner & Pfleiderer Co. will erect a new plant at the cor- ner of Jefferson and Hess avenue in the spring. Detroit—The General Aluminum & 3rass Castings Co. has changed its name to the General Aluminum & Brass Manufacturing Co. Ovid—Warner & Freeman have sold their creamery to the Ekenburg Co., who will continue the business branch to its creamery at Elsie. Detroit—The Safety Fender Co. has engaged in business with an author- ized capital stock of $10,000, of which $5,000 has been subscribed and $1,000 paid in in cash. Lansing — The Lansing Works has been organized with an authorized capital stock of $50,000, which has been subscribed and $15,000 paid in in property. Detroit—The E. T. Clark Roofing Co. has engaged in business with an authorized capital stock of $10,000, of which $5,000 has been subscribed and $1,500 paid in in cash. Detroit—The Manufacturers’ Home Supply Co. has been organized with an authorized capital stock of $10,000, of which $5,000 has been subscribed, $230 paid in in cash and $4,570 in property. Dollar Bay—The Dollar Bay Lum- ber Co. has been incorporated with an authorized capital stock of $50,000, which has been subscribed, $7,000 being paid in in cash and $43,000 in property. Detroit—The Trope Manufacturing Co. has engaged in business for the purpose of manufacturing and selling a new metal, with an authorized capital Lumber as a Rubber Number 1577 stock of $30,000, all of which has been subscribed and paid in in cash. Muskegon—Work on special tools and equipment for the construction of 10,000 motors, ordered by the Saxon Motor Car Co., is rapidly going for- ward at the Muskegon plant of the Continental Manufacturing Co., and the factory will be operating at ca- pacity within a few weeks. Northville—The Black Manufactur- ing Co. has sold its plant at Milford to the Detroit Auto Dash Co., which will re-equip the building as a wood veneering plant. The Black company will continue its bath tub manufactur- ing business in another structure. The Detroit Auto Dash Co. expects to be in operation in its new plant within a month. Lyons—A new company has been organized at Lyons, with a capital of $10,000, of which $5,500 is paid in, to take over the business of two other small concerns. The company has bought the machinery and good will of the Lyons Handle Co., a small handle plant operated in Lyons for the past five years by P. H. Powell. The brick which was built by the village a dozen years ago for the Ash-Harper Gasoline En- gine has been plant, and workmen new factory building, Co., for the are already at work constructing a boiler room for the new industry which will operate with steam power. In addition to making handles of all kinds, the new company will also make a line of mis- sion furniture. —_2 +--+ ____ The fool killer could certainly se- cure a steady nowadays. that city recently enacted an ordi- nance providing for a $2 tax on every one handiing oysters. Why such a assessment should have been levied on the retail dealers of that city is one of the things no one is able to explain. Now the Sealer of Weights and Measures is out with a proposition to compel every clerk to sign all orders he receives and puts up and the consumer to sign for the goods when they are delivered to the house. No more senseless proposition was ever presented to the common council of an intelligent community and the retail dealers of that city are naturally up in arms because they look upon the innovation as an in- vasion of their rights, which they have every reason to do. The Trades- man has no inside information as to the ulterior motive of the City Seal- er in pursuing a senseless campaign of this kind, but on the face of it it looks as though he is either a fool or a knave to undertake to foist on any community a propaganda so fraught with ridiculous this one is. secured Kalamazoo The Common Council of job in senseless features as MICHIGAN TRADESMAN December 10, 1913 DETONATIONS. Cogent Criticisms From Michigan’s Metropolis. Detroit, Dec. 8—Learn one thing each week about Detroit: Detroit has twenty-five furniture factories. Norman Brush, Michigan represen- tative for the Illinois Electric Co., graced Detroit with his presence last Friday and Saturday. We regret to impart the sad information at this time that Norm. will soon become a Bene- dict. As Shakespeare wrote, “Thou wilt needs thrust thy neck into a yoke, wear the print of it and sigh away Sundays.” One advantage a Benedict-to-be has over anyone else is that he discovered the only best girl in the world. A great deal of pleasant comment is heard out Delray way over the up- to-date window trimming and interior decorations of Steinberg’s department store. On the other hand, says Ralph Stoe- pel (Burnham, Stoepel & Co.,) the merchant who does not advertise 1s never obliged to go to a sanitarium for rest. Not so with Fred S. Stoepel (in the real estate business)—he advertises lots. And still they are kind enough to allow us to remain on this mundane sphere. Allen F. Rockwell, author of Gabby Gleanings and cause of Southern Michigan and Cloverland retorts, was a Detroit visitor last week. We are inclined to think, after interviewing our noted visitor, that he shows a great deal of intelligence—and com- mon sense. He likes Detroit. You cannot always tell what people are used to eating at home by what they order in a cafe. In other words, a lobster a la Newburg show with a fried liver reality. E. H. Warner went to Flint last week. Lino: Hold this line for an indefinite run. Our wash woman says just fourteen mopping days before Christmas. On Saturday, Dec. 13, the Grand Executive Committee of the Grand Council of Michigan, U. C. T., will meet in Detroit to take up the mat- ter of appointing a successor to the office of Grand Treasurer, left vacant by the death of Henry E. Perry. He who hesitates has more time to think it over. Isn’t exactly necessary to reside in the city to have all the modern com- forts. At least Sam Morris, who con- ducts a general store in Pinconning, doesnt think so. Sam has built a strictly up-to-date bungalow for him- self and family to hibernate in. Well, it is no surprise, coming from such a source. Sam always was up-to-date. Charlie Sorenson, the Lakeview banker, says he never could figure out why some fellows are called quit- ters when they seldom start anything. Ura Donald, we are at a loss to understand why you ask us if we can throw any light on Bill Pohlman’s mustache. Even if we did throw a light on it, it would be in vain. How- ever, we know there was something hooked under his nose. G. H. Gates, President of G. H. Gates & Co., spent Sunday in Meren- ci, which was his home at one time. All the world loves a lover—when 2g sympathy that should be extend- ed. Bang! goes a heavyweight biscuit. Arthur Monteith, the popular mil- linery salesman, representing Hart & Co.. of Cleveland, is home for the re- mainder of the season, but instead of strangling time between now and the new year, he is doing the floor walker stunt at the J. L. Hudson Co. store. Carlyle says, “work is for the liv- ing,’ and everyone who is acquainted with rosy cheeked Arthur will vouch for his being a live one. William Reiss (C. Elliott & Co.) ac- cidentally cut his foot a few weeks ago. While at the time the accident did not appear to be of a serious na- ture, inflammation set in and he was obliged to remain at home for the past two weeks. It is feared one of his toes may have to be amputated. Bill’s many friends hope to see him out better than ever in a short time —and Bill hopes likewise. Roy Mott (A. Krolik & Co.) is sporting a new Ford car which he is using to gather in orders from the city trade. Ed. Barnard says, anent the new building that Edson, Moore & Co. occupy, that distance lends enchant- ment. The Veteran Traveling Men’s As- sociation will hold their fourth an- nual reunion in Detroit on Tuesday, Dec. 30, with a banquet and general good time at the Board of Commerce building. The Veteran Traveling Men’s Association was the first of its kind to be organized in the United States. A traveling man, in order to be eligible, must have at least fifteen years’ experience on the road. Sam- Samuel Rindskoff. uel Rindskoff, Secretary, is the mov- ing spirit of this year’s banquet, which portends nothing but success. F. N. Mosher is President of the Associa- tion. It is most important that those who can and intend attending this grand reunion of ‘old timers” remit $2 to the Secretary, which pays the yearly dues, as well as for a plate at the banquet. The Secretary can be reached at 50 Lafayette street. . W. Thompson formerly with J. D. Mabley, has opened a men’s fur- nishing goods store on Grand River avenue. As our good friend, Bob White says: “If Thompson doesn’t make a success I will be astonished.” And Bob is some judge of human na- ture, too. Mr. Thompson made many friends while with the Mabley Co. and all join in wishing him success in his new venture. Walter Otis (Kahn Laboratories), an otherwise sensible and sane young man and very popular among the young set of our thriving city has— we are loth to spring it—started rais- ing a few hairs on his upper lip, preparatory to blending into a mus- tache. Which brings to mind: What has become of the old fashioned mustache cup? _ Frank Hutchinson (A. Krolilik & Co.) watched a friend do some tricks in Saginaw recently and, like the kid that sees the circus, he has been prac- tising ever since. The other day, while riding on the electric road from Flint to Saginaw and waiting for the conductor to collect his fare, Frank began practicing his new-found art of juggling coins. All went well until a bright new half dollar evaded his nimble fingers and dropped kerplunk behind some hot heating pipes. After trying in vain to recover the four bit piece, he called on the conductor and finally called on the whole crowd for help, but of no avail. The lady on one side of the half only laughed at him, for the coin, like the moon, was in sight, but out of reach and Frank was obliged to dig up another of Krolik’s shining pieces. In the future Frank is going to practice in his room —the art of legerdemain. A person who doesn't bet on the horses has horse sense—and the per- son who does usually has no cents. Tom Burton (Lisk Manufacturing Co.) says a sinner is a poor simp who gets found out. If anyone knows of a house looking for an energetic, competent and ex- perienced salesman, please communi- cate the fact to the writer.—Gabby Gleanings. Yes, G. G., we know of one who is looking most of the time for one. Our wife is one that runs the house, too. Which is the long looked for op- portunity we have been waiting to tell what a good salesman (?) we really are. Regret the notice did not also say “good looking” salesman. Probably no jobbing house in the country could boast of a finer looking lot of traveling men than could the J. L. Marcero Co., wholesale tobacco and agent for Lowney’s candies, only to lose this proud distinction through the nefarious conduct of Charlie Fre- mont in attempting to cultivate a sickly looking hirsute adornment, otherwise called a mustache. Charlie has been beseeched, threatened and cajoled by the house and his fellow travelers to give up the idea of grow- ing the mustache—if no other thought than loyalty to his firm, but nothing doing—Charles having the impression that all the hubbub was raised through jealousy of his “down patch.” As a last resort a plot in which Mrs. Fre- mont has given her consent to co- operate has been hatched which bodes ill for anything found hanging around Charlie’s upper lip. After which the Marcero bunch can again resume its proud station among Detroit’s hand- somest traveling men set. A. J. Wilkie, formerly connected with furnishing store of George & Henry, has opened a men’s furnishing gaods store at 715 Woodward avenue. Mr. Wilkie has lived in Detroit a great many years, during which time he has made hosts of friends who will prove a good asset in his new under- taking. Jerry Moore and F. M. Johnson have gone into light training prepara- tory to finding out who is the greater —further than this we refuse to in- criminate ourselves. Mason county is going to try and help the hard hit housewives of the country by giving a poultry show at Ludington, Jan. 13 to 16 inclusive. The show will be given by the Mason County Poultry and Pet Association. whose slogan is better poultry and more poultry, either one of which means More eggs. It was really a refreshing spectacle to watch the dance given by Detroit Council, No. 9, at their hall last Sat- urday night, which, despite the weath- er, was exceedingly well attended, nearly 100 couple being present. After hearing so much nowadays about the tango, the Indiana squirm, the West- ern wiggle and numerous other “up- to-date” dances, we cannot refrain from saying that “it is refreshing to watch the clean cut dancing indulged in by those who attend the Detroit U € T. dances.’ “A philanthropist,” says Martin Stafford, of Martinson & Stafford, clothiers of Alpena, “is a guy who quietly swipes from the public, then publicly returns a small percentage of Walter J. Hill, who conducts a dry goods and furnishing goods store at the corner of Kercheval and Con- cord avenues, has enjoyed a steady growth of business ever since he opened his store, nearly eight years ago. Mr. Hill owes his success to one part of the business that is only too often overlooked by many mer- chants—attractive windows and keep- ing his store as attractive as possible at all times. An attractive window is a store’s best advertisement. “Jimmie” Carlton, the Lakeview merchant, spent a few days in De- troit last week on a shonning expedi- tion. No casualities. Detroit has been coming along like a fire on a windy day during the past fifteen years. So have a great num ber of Detroit’s business places, but none have made a better showing than- has Brasch Bros. department store on Barker street. The business orig- inally was started about thirty years ago in a very small way by John Brasch, Senior, and carried on by him with the assistance of his boys as each became old enough to help in the store. After his death and as soon as the boys, John, Will, Ed. and George, all became of age, the firm was re-organized under the firm name of Brasch Bros. Under their able management the store has grown un- til to-day they conduct one of the largest department store in the west- ern side of the city. Their building has a frontage of eighty feet and a depth of ninety feet. Nothing B V. D. about this weath- er. Tt is all very well to call on the public to do their Christmas shopping early, but what are you going to do if pay day doesn't arrive until the 24th? Cadillac Council, No. 143, will hold its regular meeting Saturday night, Dec. 138. As the Grand Executive Committee will be in the.city on that day, they have been invited to attend the meeting and all will probably do so. Council No. 9 is especially re quested to attend the meeting, as business of importance to both Coun- cils will be transacted. It is hoped that as many members of No. 9 will turn out as possible. Jimmie Duffin, member of the firm of Glover & Co., Cheboygan, is such an enthusiastic hunter, his many friends say, that if he goes on a hunt- ing trip and meets with poor luck he will come home and try out his trusty gun on the village alley cats. Jim says he wonders why it is that the fellow who never has any ideas is al- ways the first to explain them. Living in a small town isn’t going to keep Ernie Gillard, of Gillard & Son, Spruce, from living well. The Gillards are of Scotch descent and would be ashamed if they were of any other nationality. To continue our story about Ernie—he is having a beautiful home built out of solid stone, gathered about the country. D. Mills, the Gladwin merchant, was a Detroit visitor last week. Our county cousins are as full of scrap as are the city bred chans. Much rivalry exists between Clarence Beem- er, of Romeo (found on some maps), and Heine Hintz, of Armada (not aways found on the maps but always advertised by Heine). both with the J. L. Marcero Co. The good natured dispute is over the respective merits and sizes of the aforenamed villages. Armada has one advantage in that eggs can be purchased for 1 cent per dozen less than in Romeo. The lat- est census gives Romeo a lead of 800 in population. Clarence can also give his Teutonic friend the saucy smile because Romeo has a still greater advantage—it is nearer to Detroit than Armada is. Next dance given by Cadillac Coun- cil, No. 143, will be held at the Knights of Columbus hall on Woodward avenue, Saturday, Dec. 27. With the addition of Claude Can field to the sales force, it will make ten men the General Grocery Co., a young but growing concern, has on the road. The General Grocery Co. was organized scarcely two years ago by S. B. Cohn, A. E. Chrysler and Phil Sheridan, President, Manager and Secretary respectively, all of whom were connected with a local jobbing house. To show that this young con- cern has prospered and intends en- larging its sphere of activity, Mr. Chrysler informs us that the sales force will be increased to fifteen men before Jan. 1. It is the intention to cover more of the territory in the cal SsrTn as as ee ee ee eee ee ee ee es ~ x py NG AS ok Panes fe ee ey ee x _ December 10, 1913 MICHIGAN TRADESMAN 3 State with the advent of the new CLOVERLAND. point they arrived Nov. 19. The en- News Items From the Soo. year. : | tire trip was made by car from here. : = Marcie Nec. & Fhe O. A. Henderson, of Lansing, writes : , oe are, Ne ST he as follows: Noting the fact that you are having your troubles trying to get poetry (?) accepted by the editor, I wish to refer you to one of Poor Richard’s Almanac sayings, as fol- lows: “Many an aspiring young poet is convinced that it is easier for a camel to pass through the eye of a needle than for an editor to enter the Kingdom of Heaven.” Well, we cer- tainly do think that editors are pretty poor judges when they turn down our poetry. : A friend in need—is quite a daily occurrence, Gard Wallace (Cohn Bros. Co., Milwaukee) is home for the holidays. If vou look around, you'll find Norm Eggeman not forty feet away. We were surprised that “Billy” Warr’s name did not appear in the programme of a show given in Lud- ington by local talent. Billy is some actor, besides being author and editor of the Ludington Daily News. Of course, there are all kinds of actors. Billy’s one of that kind. We received our diploma from Billy Warr. You ought to see what the audience presented us with. Them was snappy days. M. & G. Proper, of Manistee, laugh at the idea that a cauliflower is a cabbage with a college education. It is with extreme regret that we announce the death of Charles E. Mutschel at his home, 370 Montclair avenue, Monday morning. Mr. Mut- schel, until obliged to give up his work through illness, about _ five months ago, had_been serving Burn- ham, Stoepel & Co. continuously and faithfully for ten years as traveling salesman, during which time he made hosts of friends. A fine man, a good husband and a loyal friend can truth- fully be said of him. At the time of his death Mr. Mutschel was 56 years of age. Besides his wife, he 1s survived by five sisters. The funeral will be held at the residence on Thurs- day, Dec. 11, and the interment will be made at Ypsilanti. , Marsh, Secretary-Treasurer of the Ideal Stencil Machine Co., of Belleville, Ill. is hobnobbing with his agents and incidentally visiting the trade and prospective trade in the in- terests of his stenciling machine this week. : ' Three more non-union miners mur- dered by union criminals in the Up- per Peninsula and Cousin Dorothy says the Upper Peninsula is a safer place to travel in than is Mexico. You'd better watch your water pipes or the plumber will get you if-you- don’t-watch-out. ' Editor: Above is not intended for poetry. Max Sable, who recently returned from the West, where he sojourned for the past five years, fighting In- dians, floor walkers and suffragettes, has associated himself with his broth- er, Will, and both will have the agen- cv of the Ideal Stencil Machine Co. The agency was formerly in charge of Will, who has his office at 153 East Warren avenue. With the as- sistance of his brother, Will expects to “clean up” the territory. Erskine McLeish (Edson, Moore & Co.) has just returned from French Lick Springs where he has been for the past few weeks in an effort to recuperate after a serious illness and operation. Irvin A. Gies has opened a men’s furnishing goods store at 768 Wood- ward avenue. Send all Christmas gifts intended for us to 211 Columbus avenue. Mark them “open at once.” Our better half will then wait until Christ- mas to open them. President Wilson and Fred Richter are both working for four years more. “Willie” Fixel (A. Krolik & Co.) says. records are the only thing that are improved by breaking. How about phonographs, Willie? James M, Goldstein. Zephyrs From the Upper Peninsula of Michigan. Marquette, Dec. 8—The Tradesman sure coughs up some strange revela- tions, revolutions and innovations at times. The latest is that at a banquet and ball given by the U. C. T. boys at Coldwater. “Invocation was of- fered by Bro. G. O. Gallop.” Wonder what in (well, I won’t say it) kind of an invocation did George offer up anyway? In the near future we intend to write up, IN A BRIEF AND CON- CISE WAY, the various towns of Cloverland, their particular advan- tages, their manufacturing industries, their princinal business houses, their scenery and other points of mterest, taking a particular town for each write up. We hope that this will nrove interesting reading and will put forth our best effort to make it so. We also intend to make a feature of personal biographies of men of mark, successful business men and successful salesmen, furnishing, where practicable, a halftone picture of the subject of the biography, confining ourselves, of course, to the men of the Upper Peninsula. We intend to give the people of Cloverland a good page of as good readable matter as we have ability to put up and so make the Michigan Tradesman the only trade paper published that es- pecially features the Upper Peninsula, its manufacturing interests, its whole- sale interests, its commercial inter- ests, its agricultural interests, its vast development in the past few years and its wonderful future possibilities in farming and other development. Subscribe for the Tradesman! We notice A. H. Gribble, of Ne gaunee, is making quite a few Sunday evening visits to our beautiful city and that he always carries a sus- picious looking package in his over- coat pocket resembling a_ chocolate box. Wonder who the lucky girl is? H. R. Goodman, of Marinette, who recently took a city and tributary ter- ritory for the Carpenter-Cook Co., of Menominee, is making an unprece- dented success of the territory. He has moved to the city and has taken apartments in the Hargreave flats. His wife is a charming little lady and has already made a most favorable impression among her new friends. H. R. has already joined our \ and promises to be an active and en- thusiastic worker. After our next meeting, if we could never blow before, we will blow from now on. We have the application of E. R. Bellows in our hands and we expect to initiate him at our January meet- ing. At a meeting of our Executive Committee, held on Saturday even- ing, we voted to omit the December meeting in order that our boys may enjoy the Christmas festivities without the interruption of a U. C. T. meeting. J. E. Burtless has accepted a lu- crative position as local insurance manager and solicitor for Asire Palmer, of this city. This will take James off the road, but it will not cool his ardour as a member and a work- er in the U. C. T., both State and local. We must say that we never did have, nor do we ever expect to have amore faithful or consistant U. C. T. worker than James Burtless and we wish him well in his new under- taking. The Marshall Butters new mill at L’Anse is closed for the season. We sincerely hope that with the advent of spring its whistle will be heard again. No reason is given for the shut down, but it is believed the ac- tion fellows some internal dissension in the company. Miss Minnie Moore, a wealthy cap- italist of this city, accompanied by Miss Minor and Mrs. Peet, of Ypsi- lanti, left Marquette early in Oc- tober on one of the most unique auto- mobile trips ever undertaken in this part of the country, their destination being Long Beach, Cali., at which The party was favored with delightful weather and made the trip without a single serious mishap of any kind and the car was running quite as well on its arrival in California as it was the day it left Marquette. Andrew L. Giddings, of L’Anse, is operating a large camp for the Baraga Lumber Co., at Point Abbaye, the contract being for 3,000,000 feet. Fred Urquahart will also put in 3,- 000,000. This will ensure a summer’s cut at the Baraga mill next summer. We regret to chronicle the death of Mrs. W. F. Lipsett, of the Soo, at the age of 44 years. Death was caused by a complication of diseases. Mrs. Lip- sett was prominent in church and so- cial circles and she will be sadly miss- ed by a wide circle of friends. We extend sympathy to the bereaved hus- band and children. Garnet has come back, and why shouldn’t it, with a man of the strength and personality of D. N. McLeod at the helm? Dan recently purchased the entire plant of the Hudson Co. as coolly as he would buy a “jot” of chewing tobacco and immediately started to get busy. There is a mil- lion and a half of lumber in stock in the yards, which the deal involves, besides the large mills for the manu- facture of every branch of the lumber business, the townsite, including all the residences and the vast timber lands. It is indeed fortunate for the township of Hudson that the property fell into such excellent hands, because they are now ensured years of con- tinued prosperity. Dan has disposed of his residence at Rexton, three miles distant, and also his interest in the mill at Rexton and will devote his entire time to his new plant at Gar- net. The Rexton people will miss his genial personality, but are satisfied that they can hear him laugh once in awhile if the wind is in the right di- rection and these isn’t a train on the track. Marquette, by an overwhelming ma- jority, voted in favor of a charter re- vision, adopting the commission form of government. The election for com- missioner will take place in January, vhen the new government will be effective. Read the Tradesman! William Teehan, a most exemplary Negaunee boy, born and raised here, a brother to Mrs. Laverne Seass, of the Breituing Hotel, at Negaunee, and once a clerk at this hotel, was ordain- ed a priest on Saturday last at Nor- walk, Conn., and celebrated solemn high mass in that city on Sunday un- der the most auspicious conditions. His mother, Mrs. Ann Teehan,. and his sister, Mrs. Seass, both of Negau- nee, were present and witnessed the ordination. Do you notice W. G. Tapert’s con- tinued interest in the revival meetings at the Soo? Reading between the lines, we fear for W. G. lest he be- come enmeshed in the revival himself. Say, Bill, don’t be a hardened sinner any longer. Come across, old boy, come across. E. P. Monroe, of Merry Musings, your stuff is good, but why are you so stingy with it? Get busy. Writing is a splendid diversion. Don’t be so bashful. That was an interesting stunt they pulled off at Grand Rapids—the hard times party. We believe we will copy after you and try that out ourselves before the winter is over. Grand Rapids is certainly entitled to the honors for setting the pace. Grand Rapids knows how and that’s a cinch. Another evidence—this time from his own town—that Editor Stowe is “nix on the poetry stuff.” Nothing doing. Yes, Sunny, you are safter in the Upper Peninsula than in Mexico. Come across the straits we will use you well and send you home happy. We want to get our lamps on you anyway. Come along. Ura Donald Laird. Knights of the Grip and hunters at present are having their troubles about the accommodations of the D., S. S. & A. Ratlway at Strones. This is a very important station at this time of the year and the agent at Strongs is on duty only until 6 o’clock p. m. and the numerous passengers for the night train are obliged to flae the train to get out of Strongs. During the cold weather there would have been numerous frozen ears were it not .or the kindness of the clerk in the grocery store of E. Turner, who has been humane enough to sit up and keen a fire going for the travelers un- til train time. As there is no operator at Strongs, the weary traveler has no way of ascertaining how late the train is and must remain in suspense until the train shows up. About a year ago complaint was made bv the merchants shipping goods to Strongs, which were thrown off the train, scattered along the track and fresh meats devoured by the dogs in the vicinity as there was no warehouse there, but the wholesalers got together and entered a protest about the treatment received from the D., S. S. & A., which resulted in the railway building a warehouse and ticket office at Strongs, so as to care for the shinments as they arrived on the freights. It is hoped that sim- ilar action will be taken by the Knights of the Grip to wait on the railroad officials and bring about the necessary changes to accommodate the traveling public. Numerous citizens attended the stock show at Chicago last week, some making purchases of stock while there, and from the many stories told of their experiences at Chicago it is safe to state that all the visitors had a good time while in the windy city. The first snow storm of the season struck the Soo Sunday and the terri- tory throughout this section is abund- antly covered with the beautiful. It is predicted by the “Neverfails” that winter has settled in for the remain- der of the season. The lumber camps are starting in full force. with the expectation of working full crews from now on. N. J. LaPine, representing the Corn- well Beef Co.. on the Gladstone dvii- sion, spent Saturday at St. Paul last week and it is understood that he transacted considerable business while at St. Paul, bringing back a large bouquet of St. Paul's finest roses. Mr. LaPine is a great lover of flowers and he avails himself of every opportunity to keep his family supplied with the choicest blooms. John Moloney, the popular manager for Swift & Company’s Ishpeming branch, spent Friday and Saturday of last week visiting the main office at St. Paul. While in the Fwin City he was appointed Chief Chicken In- spector and is wearing a large badge. made especially for the occasion. Numerous Knights of the Grip are ex- pecting to be deputized as his as- sistants. W. G. Tapert. te What Some Escanaba Subscribers Say. John Gross, grocer: paper published. Royal Grocer Co.: There is no trade paper as good as the Tradesman. W. R. Smith, Manager Delta Hard- ware Co.: The quotations on front cover of Tradesman are worth many times the price, even though I may not find time always to go through its pages thoroughly. The best trade Real Riches. A man is rich in proportlon to the number of things he can afford to let alone.—Thoreau. —_2~-~.____ Don’t try to be funny with customers. It is very hard to know just what another person’s sense of humor is like. MICHIGAN TRADESMAN December 10, 1913 _ . = = Sorte BUSINESS WO orgy Se ASS —S Movements of Merchants. Eureka—George Plank succeeds E. Peck in the meat business. Durand—Waddail & Kenyon have en- gaged in the meat business here. Norvell—A. H. Taggert of Byron has opened a drug store here. Stanton—Richard Willett has en- gaged in the meat business here. Durand—Lemunyon & Conn have engaged in the dry goods business here. Mancelona—C. E. Gifford has open- ed a bazaar and confectionery store here. St. Johns—M. E. Bidwell & Son have engaged in the bazaar business here. Dublin—Clarence E. Beagle, recently of Fennville, has engaged in general trade here. Eaton Rapids—C. Gilmore has open- a restaurant in connection with his grocery store. Manistee—Mrs. Andrew Johnson & Son have engaged in the grocery business here. Lansing— George C. Cruger has opened a tea and coffee store on West Michigan street. Freeland—A. B. Laur has erected a grain, feed and produce elevator and engaged in business here. Manistee—Mrs. John Bradshaw suc- ceeds Mrs. Antonia Bernatowicz in the confectionery and restaurant business. Macon—B. S. Scudder has sold his stock of general merchandise to E. M. Dewey, who will continue the business. Nashville—W. J. Liebhauser has tak- en over the stock of the Nashville Lum- ber Co. and will continue the business. Baroda—A. F. Rick will open the Baroda Commercial Bank in a new building erected for that purpose Jan. 1. Marshall—Burglars entered the O. L. Linn & Son clothing store Dec. 4 and carried away stock valued at more than $500. 3attle Creek—The Helmer-Goodale Drug Co., which was recently burned out, has resumed business at the old location. Martin—Charles Bachman is erect- ing a two-story store building which he will occupy with his stock of meats about April 1. Sturgis—Herman A. Sobrofsky has sold his stock of clothing to Rehm & McIntosh, who will consolidate it with their own. Jackson—W. R. Nicholls has pur- chased the Mellencamp meat stock at 513 East Main street and will con- tinue the business. Duck Lake—J. Dodd has purchased the William Straight stock of general merchandise and will continue the busi- ness at the same location. Coldwater—Frank E. Dunham has purchased the Hall & Kennedy gro- cery stock and will continue the busi- ness at the same location. Saginaw—John O’Hare, who has con- ducted a shoe store here for the past thirty-two years, died at his home, Dec. 9, after a lingering illness. Ypsilanti—Burglars entered the F. M. Reall dry goods store after business hours Dec. 4 and carried away silks and satins valued at over $500. Battle Creek—The Weickgenant-Coe Co. opened a general store at Ur- bandale Dec. 8. The store will be under the management of Mr. Coe. Durand—Burglars entered the George W. Beck drug store Dec. 4 and secured about $12 from the cash register and a large quantity of tobacco and cigars. Flint—William Beuthner and E. L. McLaughlin have engaged in the tea and coffee business on South Saginaw street under the style of the Flint Coffee House. Lansing—Ned B. McLaughlin and Parley Waltersdorff have formed a copartnership and will engage in the implement business at North Lansing about Dec. 15. Tonia—E. J. Pierce, who conducts tea and coffee stores in Bellevue and St. Johns, has purchased the F. J. Heany bankrupt stock of groceries and_ will continue the business. Detroit—The White Credit Cloth- ing Co. has engaged in business with an authorized capital stock of $100,- 000, all of which has been subscribed and paid in in cash. Hastings—Zavitz & Stoerck, meat dealers, have dissolved partnership and the business will be continued by L. W. Zavitz, who has taken over the interest of his partner. Laingsburg — Wright & Kimmis, grocers, have dissolved partnership and the business will be continued by W. H. Kimmis, who has taken over the interest of his partner. Owosso—Fred Stevens, proprietor of the Wildermuth Hotel, has as- sumed its management, succeeding Bert Waldo, who resigned to accept a Government position at Dayton, Ohio. Arcadia—Louis Oppenheim, who has been carrying a line of clothing, dry goods, etc., has added a stock of gro- ceries, the Musselman Grocer Co. branch of Traverse City furnishing same. Sherman—Morrell & Lyle lost their general stock by fire Dec. 8. The loss is estimated at $3,000, with $2.000 in- surance. It is believed the fire was of incendiary origin. It was the last of Sherman’s business places, three others having been destroyed in the same manner. Hudson—James Deems has sold his grocery stock to S. B. Marble and E. Hemstreet, who have formed a co- partnership and will continue the business under the style of Marble & Hemstreet. Detroit—The Universal Store Spec- ialty Co. has obtained a verd‘ct of $160 against Frederick W. Knak, 763 Mack avenue, who refused to accept a sausage machine according to the terms of a contract drawn up. Hastings—Ray Cook and Claude Henry have formed a copartnership and purchased the M. Inman & Son bankrupt stock of second-hand goods and will continue the business under the style of the People’s Exchange. Interlochen—D. W. Conine & Son, of Wexford, have purchased the Tilla- paugh building here and put in a stock of merchandise, under the management of R. O. Dixon. The Musselman Gro- cer Co. branch of Traverse City fur- nished the grocery stock. Tronwood—E. B. Williams, who has conducted a hardware store here for the past twenty-seven years, has sold his stock to E. A. Gamble and Frank Mrofchak, who have formed a copart- nership and will continue the business under the style of Gamble & Mrofchak. Milford—A new company has been organized under the style of Gittins & Son, to engage in the general re- tail hardware and general plumbing and tinning business, with an author- ized capital stock of $10,000, all of which has been subscribed and paid in in property. Detroit— Geo. L. Collins & Co, wholesale dealer in fruit, produce and poultry, has merged its business into a stock company under the same style, with an authorized capital stock of $20,000, of which $10,000 has been sub- scribed, $2,000 paid in in cash and $1,200 in property. Mt. Clemens—Trombley & Groes- beck, dealers in cigars and operating a pool room, have merged their busi- ness into a stock company under the style of Trombley & Groesbeck Co. and will sell at wholesale and retail, cigars, tobacco and smoking goods and articles, with an authorized cap- ital stock of $15,000, all of which has been subscribed and paid in in prop- erty. Fairgrove—Since nothing has been heard of Earl B. McCloy, the young Fairgrove merchant, who disappeare: two months ago, J. W. Quinn, of Caro, has been appointed receiver of the stock, pending the appointment of a trustee in bankruptcy. This step was necessary to dispose of perish- able goods in the stock. The stock and fixtures have been appraised and valued at $1,309.88. Liabilities are about $3,000. Owosso—Tyler & Ashton, of Chi- cago, have purchased the cold storage plant of the American Farm Products Co., which will be put in condition so that the creamery may be operated, packing stock, butter, eggs,. hides, furs, tallow, nuts and dried fruits bought and cared for. The’ concern will operate under the name of the American Warehouse and _ Storage Co. and will be managed here by J. A. Homer, formerly of Chicago, who has moved to this city. Corunna—The case of the Ionia Bean Co. vs. L. C. Hall, of Owosso, which was tried last week in the Cir- cuit Court, resulted in a verdict for the plaintiff of $68.75. The Ionia com- pany claimed damages of more than $200 because the beans were 1 per cent. less perfect than claimed for them under the terms of the contract. The company declared that the dif- ference in quality was not discovered until the beans had lain in the store- room for two weeks. The suit is said to have been a friendly one instituted by the Michigan Bean Jobbers’ As- sociation, of which both are members, to determine whether the shipper’s liability ceases when the goods are paid for. Fenton—The A. J. Phillips Co. has exchanged its manufacturing plant for several portions of real estate in Detroit owned by Henry S. Koppin. During the past year the plant has been closed. It was formerly run by the three Phillips brothers, W. B., A. E. and H. J. Phillips. The com- pany was organized in 1869 by the father of the three boys. It is under- stood that Koppin, who builds a large number of dwelling houses in Detroit each year, intends to use the factory for the preparation of materials which he will need in his construction work. He plans to open the plant in the near future. The Phillips brothers plan to enter the real estate business in Detroit on a large scale. Houghton—The showing made by the banks of Houghton county in their latest statements is deemed sig- nificant. It would naturally be ex- pected that after a strike of the pro- portions of that of the copper min- ers had been in progress six months there would be an aggregate shrink- age of many mill ons of dollars in the totals of the banks. As compared with the statements of June last, how- ever, there is a shrinkage of less than a million dollars. This showing is considered evidence of the fact that the mines are working good forces of men and that the strikers are los- ing. On June 4 the aggregate re- sources of the banks of Houghton county totaled $19,098,000, and on Oct. 21 the aggregate was $18,168,000. The deposits dropped from $15,019,000 to $14,017,500. The totals are well above those of a year ago. Cadillac—The other stockholders in the Webber-Benson Co., druggist, have purchased the interest of the A. H. Web- ber estate, the stock now being owned in full by Fred A. Diggins, Dr. B. H. Mc- Fullen and Don McMullen. Don Mc- Mullen becomes general manager of the company. Earl McCormick remains as head of the drug department and pur- chasing agent. The corporate style will main as it now is. With the re-organ- izing of this company, the Webber in- terests retire after twenty-six years of activity in the drug business in this city, A. H. Webber having come here and gone into that business over a quar- ter of a century ago. From the small- est beginnings he built up one of the most extensive lines of business in Northern Michigan. The company had several changes, but Mr. Webber ever remained the dominant factor. At his death he left a well established business. #5 #5 December 10, 1913 MICHIGAN TRADESMAN 5 RY4*» PRODUCE MARKET i i; = y : ‘ ‘ \ = = = = = = Review of the Grand Rapids Produce Market. Apples — Greenings and Baldwins, $3.50; Wagners, $3.75; Northern Spys, Jonathans and Shiawassee Beauties, $4@4.25. Bananas—$3.50 per 100 lbs. or $1.75 @2.50 per bunch. Butter—Receipts of fresh butter con tinue liberal, but the bulk of the re- ceipts seem to be showing some defects in flavor. A comparatively small per- centage of the arrivals grade extra, and on this grade the market is firm and un- changed. Under grades are in slow sale and some surplus is accumulating. Prices are considerably under the price of fresh butter. Stocks of storage but- ter are large and moving but slowly, owing to the excessive supply of me- dium grade fresh butter. Fancy cream- ery commands 34c in tubs and 35@36c in cartons. Local dealers pay 22c for No. 1 dairy and 17%c for packing stock. Cabbage—75c per bu. Carrots—65c per bu. Celery—$1.25 per box 3 to 4 bunches. Christmas Greens—Holly prices will be firmer this year than last. Re- ports from the East and South indi- cate that supplies are scarce. Christ- mas trees reached market this week. There will be a firm tone on ever- green wreaths, etc., as weather condi- tions have made it difficult to get trees out of the woods. Cocoanuts—$4.75 per sack contain- ing 100. Cranberries—$9.50 per bbl. for Lake Howes. Cucumbers—$1.50 per doz. Eggs—The market has_ evidently reached the highest point and the price is quite likely to be downward from now on. Local buyefs have reduced their quotations to 35c for strictly fresh and cold storage holders have reduced their quotations to 29c. Grape Fruit—The price has declin- ed to $4 per box for all sizes. Grapes—Malaga, $6.50 per keg; Cal- ifornia Tokay $2 per 20 Ib. crate; Emperor $2.25 per 20 lb. crate. Green Onions—25c per dozen. Honey—18c per lb. for white clover, and 16c for dark. Lemons—Verdellis, $6.50 per box. Lettuce—Eastern head, $2.50 per bu.; hot house leaf, 12c per Ib. Nuts—Almonds, 18c per lb.; Butter nuts, $1 per bu.; Chestnuts, 22c per lb. for Ohio; Filberts, 15c per Ib.; Hickory, $2.50 per bu. for Shellbark; Pecans, 15c per lb.; Walnuts, 19c for Grenoble and California; 17c for Na- ples; $1 per bu. for Michigan. Onions—$1.10 for red and yellow and $1.25 for white; Spanish, $1.40 per crate. containing Oranges—$2.50 for Floridas; $3 for California Navals. Peppers—Green, 75c per small bas- ket. Potatoes—The market is dull and featureless. Country buyers are pay- ing 45@50c; local dealers get 65@ 70c. Pop Corn—$1.75 per bu. for ear; 5c per lb. for shelled. Poultry—Local dealers pay 10c for springs and fowls; 5c for old roosters; 9c for geese; llc for ducks; 15c for No. 1 turkeys and 12c for old toms. These prices are live weight. Dressed command 2c per lb. more than live. Radishes—30c per dozen. Spinach—90c per bu. Sweet Potatoes—Delawares in bu. hampers, $1.10; Jerseys, $4 per bbl. Tomatoes—$2.50 per 6 basket crate of California. Veal—Buyers pay 6@12c according to quality. —_—o2.-a——— The Royal Tea Co. has merged its business into a stock company under the style of the M. J. Helms Co., with an authorized capital stock of $5,000, all of which has been subscribed and paid in in property. The stockholders and the number of shares held by each are: Henry E. Jones, Chicago, 25 shares; John Jacobs, Chicago, 1 share, and M. J. Helms, 24 shares. —_——_>-2-2____ William Harmelink has sold his coal and wood business at Taylor avenue and Quimby street to the Cres- ton Fuel and Building Material Co. This firm is said to consist of Glenn C. Mason and Dewey Blocksema, both connected with the Breen & Halladay Fuel Co. —~++>—__ The Peoples Sample Furniture Co. has commenced business at 705 West Leonard street. The partners are L. C. Harris and Wiliam Laban, Harris being the proprietor of the Harris Sample Furniture Co., of this city. >>> H. T. Needham has engaged in the hotel and restaurant business at 1003 South Division avenue. He has been employed as a linotype operator by the Grand Rapids Herald. ——_»--.____. A. Bottling, grocer at 626 Thomas street, S. E., will remove his stock to the store building he recently erect- ed on Thomas street,, near Paris avenue, before Christmas. ——_»~+-____ Thiebout Bros., meat dealers at 1235-37 Plainfield avenue N. W. have remodeled their store building and added a line of groceries to their stock. Louis Berkowitz, shoe dealer on North Ottawa avenue, has commenced using the style Wolverine Shoe Co. The Grocery Market. Sugar—Philadelphia is quoting 4.25c for barrels and bags and the Federal still names the same figure for the re- mainder of its stock. This plant will be closed down for repairs and others are expected to follow suit soon, so that the market for Eastern granulat- ed should be steady. The distributors are indifferent except for actual needs. being busy with holiday goods and seeing no reason to stock up with the raw market so reactionary. Tea—The market is quiet, although prices for all grades are firm, the leading demand being for Japans, which are now about all out of first hands. Basket fired teas are very scarce and high. Formosas are con- siderably higher than this date a year ago, as are Ceylons and Indias. The shortage in Japans from 1912 crop is over five million pounds and from 1911 crop, nearly ten million pounds. With this shortage in sight, a strong advance is looked for after the hol- idays. Coffee—Rio and Santos unchanged. The demand coffees is light. Mild coffees are un- changed for the week, prices in this country being much below the parity in primary markets. erate. quiet, grades are for Brazil The demand is mod- Java and Mocha unchanged and Canned Fruits—Apples are unchanged and in light request. California canned goods are unchanged and dull. Small Eastern staple canned goods are steady to firm and in fair demand. Canned Vegetables—The disclosures made by the National Canners’ Associa~ tion last week, relative to the enormous tomato pack this season, have tended to demoralize prices more than ever. Stand- ard 3s are slow sale at 67!4c. There are rumors of a price of 65c and pre- dictions of 60c within two months. From the packer’s standpoint, the situation is very uncomfortable, as nobody sold any futures to speak of, and buyers are taking stock only as_ they need it, therefore the bulk of the enormous pro- duction is in packers’ hands. Many packers are not able to carry it, so that the outlook is not strong. Corn is unchanged for the week, though ihe pack figures show about 6,000,000 cases less than last year, and the smallest pack since 1909. The demand is fair. Peas, in spite of the gloomy forebod- ings of a few months ago, prove to be a larger pack than a year ago. The market is unchanged and quiet. Canned Fish—Salmon of all grades remains unchanged. Both domestic and imported sardines are very scarce and very high, ,especially the imported. Dried Fruits—California raisins are slow and prices are nominal and the market is unsettled. Offerings of im- ported raisins of all kinds on the spot are small, but as there is no demand to speak of at present prices are un- changed, though the general tone of the market is steady on the basis of quoted prices. Currants are firm, spot stocks having been closely absorbed by recent demands. Advices by cable from Greece reflect a very firm feeling there owing to a strong statistical situation. Carton currants of the best brands on the spot are meeting with a good sale at the quoted prices. California prunes re- main firm, with limited offerings for shipment from the Coast. Oregon Ital- lans are in a firm position, though the demand for them at present is slow. Offerings from the Coast are light and spot stocks are well cleaned up. Dates are firm. Persians are going freely into consumption at the quotations, though the demand is largely for car- ton goods. Prices are unchanged. Peaches and apricots are fairly active at unchanged prices. Cheese—The market is steady and un- changed and supplies a little lighter than a year ago. No radical change is in sight. Ptovisions—Smoked meats are with- out change. Pure and compound lard are only steady and in fair consumptive demand. Barreled pork, dried beet and canned meats are unchanged and in moderate demand. Salt Fish—Norway scarce and strong, moderate only. mackerel are the demand being Irish mackerel are by no means in good supply, but they are neglected and prices are inclined to be easy. Cod, hake and haddock are fair- ly active at steady to firm and un- changed prices. >> At the meeting of the local associa- tion of grocers last evening, it was de- cided to postpone the annual meeting of the Michigan Retail Grocers and General Merchants’ Association from Feb. 17, 18 and 19 to Feb. 24, 25 and 26, cn account of the former dates con- flicting with the annual meeting of the Michigan Retail Hardware Associution at Kalamazoo. The meetings will be held in the city hall. A banquet will be held on the evening of Feb. 25 at Evening Press hall. No other prelim- inary arrangements have been definitely decided upon, but it goes without say- ing that the convention will be well en- tertained while here. If the prelimi- nary preparations made by the officers of the organization are in keeping with the entertainment features proposed by the local dealers, the convention will be well worth attending. One of the greatest drawbacks connected with the organization in the past has been the lack of preliminary preparation, so that very little work of a permanent char- acter has been accomplished at the meetings. It is to be hoped that this practice will be changed at the Grand Rapids meeting, so that the convention in February may mark genuine progress in the affairs of the organization. ——o-—-————_ One of the strongest brokerage houses in the country is now the house of Howe, Snow, Corrigan & Bertles, formed by the consolidation of Howe, Corrigan & Co., and Hilliker, Bertles & Co. This firm is composed of young men of exceptional energy and ability and it goes without saying that their efforts will result in placing the brok- erage business of Grand Rapids on a higher plane than it has ever been placed before. —_ +. ____ Among the representatives of the lo- cal grocery trade who are in Detroit to-day to attend the annual meeting of the Michigan Wholesale Grocers’ Association are William Judson, Arthur Gregory, Harry T. Stanton, Guy W. Rouse, Ed. Winchester, Ed. Kruisenga, F. D. Vos, M. D. Elgin and Ed. Dooge. MICHIGAN TRADESMAN December 10, 1913 i _ — ~~ — ~ _ — ~ ~ — FINANCIAL ray vee aadod) ydd tape edd } Thirty years ago this city had five banks, with a total capitalization of $1,- 350,000; to-day there are three National and six State, counting the South Grand Rapids State, with a total capitalization of $3,375,000, and, in addition, are two trust companies with $500,000 cap- ital. Thirty years ago the combined resources of all the banks was $7,702,- 287.41, and now they are $42,352,217.96, not counting the trust companies. Thirty years ago the total loans and discounts was $5,809,185.07 and _ this compares with a present day total of $22,807,702.39. The bonds and mortgage account used to be $101,250.42, and the cash and cash items $1,283,249.21, and these compare with $9,258,393.92 and $6,918,214.76. In 1883 the five banks with $1,350,000 capital had $533,838.21 in surplus and profits, or a little less than 40 per cent., and to-day the banks have $2,541,991.58, or nearly 70 per cent. The commercial deposits have grown from $3,104,403.65 to $12,659,910.28; the cer- tificates and savings from $2,083,584.59 to $17,142,005.34; the due to banks from $303,791.07 to $3,591,064.92 and the total deposits from $5,510,031.15 to $33,646,- 953.92. These figures are impressive as showing a splendid gain in thirty years and, perhaps, a better idea of how Grand Rapids has grown will be given when it is stated that the present day statement of either the Old National, the Grand Rapids National City or the Kent State, taken by itself, will compare favorably with the combined statements of all the banks of thirty years ago. Take the last statement of the Old National, for instance, showing condi- tions at the close of business October 21, and set it by the side of the com- bined statement of the five banks at the close of business June 22, 1883, and here is the way the figures would look: Digans and discounts .-.....-.....-.- (Over dtatt |. .1.......-.....--..--..- M S Bonds _..:..........-....--- «.- Bask Secures, cht .....---..----.+-+ (ach and casa wems ....-.-......-.- Banking house and furniture .......-. (apital stock .........--.--------.---- Surplus and profits .........----++++- (Cipcatonm ..........-.........-..--- Commercial deposits ......-.....----- _ Certificates Dine ta banks ..............-..-...--- Total deposits Total resources ce eis 6 + + be 6 9 © #2 © 48 266 The statements of the Kent State and the Grand Rapids National City will show some variations, but either will compare as favorably as the Old National with the totals of 1883. The Fourth National and the Grand Rapids Savings have totals nearly double the -.. 6,670,933.25 largest bank of thirty years ago and the Commercial and the Peoples will compare favorably with the best of the old banks. The banks have more than kept pace with the city’s growth in their resources and ability to serve. The directors of the Hastings Nation- al Bank have elected Harry G. Hayes Cashier to fill the vacancy caused by the death of his father, the late W. D. Hayes. William N. Chidester, who for many years has faithfully filled the of- fice of assistant post master in the local post office, was appointed Assistant Cashier. Vernon Barker, President of the Home Savings Bank, Fred G. Dewey, Cashier of the Kalamazoo-City Savings Bank and several others from Kalama- zoo attended the opening of the new offices of the City Bank at Hastings. The Bank recently completed its new building and bankers from all parts of Southern Michigan received invitations to be present. The offices are complete in every way, being thoroughly up-to- date. Continued ill feeling by some of the Eastern bankers against the reserve pro- vision in the pending Currency bill is shared to only a slight extent by Chi- cago bankers. There is a feeling there that the 18 per cent. reserve demanded of city banks as against only 12 per cent. by the country banks is too great. “I should prefer to have it set at 15 per cent.,” said George M. Reynolds, “but I don’t wish to appear too critical. It is only a personal opinion. The point is that by the ultimate compulsion of all banks to carry the specified reserve, either in their own vaults or those of the regional banks of the system, dis- Old National Combined Statement Oct 21, 743, June 22, ’83 .. $5,786,381.04 $5,809,185.07 ie 10,148.41 13,874.89 . 893,450.00 309,150.00 . 611,836.10 101,250.00 .. 1,637,144.52 1,283,249.21 . 118,234.42 70,443.00 . 800,000.00 1,350,000.00 826,201.24 533,838.21 a. 800,000.00 225,000.00 3,953,454.23 .. 1,924,292.89 .. 710,866.12 3,104,403.65 2,083,584.59 303,791.07 5,510,031.15 -. 9,097,194.49 7,702,287.41 tinction between city and country banks has been swept away. Yet there is this marked difference in reserve require- ments: The scientific, economic prin- ciple would be to have fixed percentage for all banks, owing to the differing conditions in different parts of the coun- GRAND RAPIDS NATIONAL CITY BANK Resources $8,500,000 Our active connections with large banks in financial centers and ex- tensive banking acquaintance throughout Western Michigan, en- able us to offer exceptional banking service to Merchants, Treasurers, Trustees, Administrators and Individuals who desire the best returns in in- terest consistent with safety, avail- ability and strict confidence. CORRESPONDENCE PROMPTLY REPLIED TO Fourth National Bank Savings United Commercial Deposits — Deposits P Depositary P Per Cent Per Cent Interest Paid Interest Paid on on Savings Certificates of Deposits Deposit Left Compounded One Year Semi-Annually ooo Capital Stock John W. Blodgett, and Surplus Vice President L. Z. —— $580,000 J. C, Bishop, Assistant Cashier The Old National Bank GRAND RAPIDS, MICH. Our Savings Certificates of Deposit form an exceedingly convenient and safe method of invest- ing your surplus. They are readily negotiable, being transferable by endorsement and earn interest at the rate of 3% % if left a year. Pr December 10, 1913 MICHIGAN TRADESMAN try. That is the case abroad, save i the central banks of the various coun- tries. I am perfectly aware such a plan would not be considered in the United States, but I repeat that it is the scien- tific plan. The argument of the far greater proportion of demand deposits in the city banks is hardly potent, be- cause their securities are far more liquid. Commercial paper is much more liquid than is the farmers’ paper of country banks, and in that lies the am- ple protection against deposits.” If one central reserve bank is decided upon, the stock of such a bank could be placed with the public, including bankers, and the Government could own a good block. There would be no need to hold the nose of the bankers and make them take it. Ownership of stock is not so important as that the highest efficiency in bank management should be assured. The manager should be a $50,000-a-year man and worth the mon- ey. The bank should act as fiscal agent of the Government, gradually take over the Government’s gold holdings, now in the Treasury, and use such gold re- serve to provide a bank-note currency and for the extension of bank credit. It is high time we discarded the out-of- date warehouse-receipt method of cur- rency issue now in vogue, and relieved the Treasury department from bracing up the money market. In providing for the handling of bank reserves in this bankers’ bank we need not drag bank reserves by the scruff from individual banks throughout the country into this new reserve — bank. That is not the way the business of great and successful banks is built up Reserves would gradually be concen- trated there without any legal compul- sion. The coercion idea is all wrong, either in the matter of reserves or 'n the placing of the shares of the bank. This bank should be a profitable en- terprise and would be, if not shackled with foolish restrictions, such as a 5 per cent. limit on dividends. The great central reserve banks of Europe are money-making banks, paying dividends of from 7 to 16 per cent., besides the profits that go to the various govern- ments. The work of the world is car- ried on by solvent, successful and profit’ making concerns, not by those skim- ming around the ledge of bankruptcy and struggling to dodge a receivership. The chief work of all bank examiners is to see that banks remain solvent and not that they barely earn enough to pay expenses. All well managed banks not only make a good margin of profit, but out of that set aside a surplus for emer- gencies. Such sound banking principle should also be the basis for a central reserve bank. ——_>-->—_—_ Quotations on Local Stocks and Bonds. Public Utilities. Bid. Asked. Am. Light & Trac. Co., Com. 334 337 Am. Light & Trac. Co., Pfd. 106 108 Am. Public Utilities, Com. 45 48 Am. Public Utilities, Pfd. 71 73 Cities Service Co., Com. 79 81 Cities Service Co., Pfd. 69 71 Citizens Telephone Co. ie 74 Comw’th Pr. Ry. & Lt., Com. 53 55 Comw’th Pr. Ry. & Lt., Pfd. 75% 76% Comw’th 6% 5 year bond 95% 97% Pacific Gas & Elec. Co., Com. 34% 35% Tennessee Ry. Lt. & Pr., Com. 12 14 Tennessee Ry. Lt. & Pr., Pfd. 59 61 United Light & Rys., Com. 79 8u Jnited Light & Rys., Ist Pfd. 75% 17 United Lt. & Rys. new 2nd fd. 70 72 United Light 1st and ref. 5% bonds 87% Utilities Improvement, Com. 40 42 Utilities Improvement, Pfd. 62 64 Industrial and Bank Stocks. Dennis Canadian Co. 104 106 Furniture City Brewing Co. 59 60 Globe Knitting Works, Com. 125 139 Globe Knitting Works, Pfd. 97 99 G. R. Brewing Co. 150 160 Macey Co., Pfd. 94 96 Commercial Savings Bank 200 £25 Fourth National Bank 215 220 G. R. National City Bank Ho 8 Lit G. R. Savings Bank 250 300 Kent State Bank 260 Old National Bank 204 206 Peoples Savings Bank 250 December 10, 19138. —_—_~+-.—____- One of President Wilson’s Stories. A grave-digger had the habit of vis- iting the cemetery every night about midnight to see that all was going well. Knowing of this habit, some boys de- cided to play a trick upon him. They dug a trench in a dark spot which their prospective victim always crossed, and one of them, dressed in a sheet, hid be- hind a tree. At midnight the grave- digger duly appeared, and as duly fell into the trench. The boy in the sheet at once stepped forth and said in hollow tones: “What are you doing in my grave?” “What are you doing out of it?” the grave-digger replied calmly. REAL ESTATE IS THE FOUNDATION OF WEALTH AND INDEPENDENCE We can show you some of the finest highly im- proved farms, or thousands of acres of unimproved hardwood lands in Michigan, that are rapidly increasing in value. We also have the largest list of income prop- erty in this city—INVESTIGATE. GEO. W. BRACE & CO., 64 Monroe Ave. Grand Rapids, Mich. Citizens 2506 Bell Main 1018 Ask for our Coupon Certificates of Deposit Assets Over Three and One-half Million u a u Gea DLIEIDSH WINGSPBANK, STOCK OF THE National Automatic Music Company Approved by the Michigan Securities Commission Under the New So Called “BLUE SKY” LAW This stock pays 1% per month LOOK IT UP — IT’S WORTH WHILE 40-50 MARKET AVE., N. W. Grand Rapids Michigan Kent State Bank Main Office Fountain St. Facing Monroe Grand Rapids, Mich. - $500,000 - $300,000 Capital - - - Surplus and Profits Deposits 7 Million Dollars 345 Per Cent. Paid on Certificates _You can transact your banking business with us easily by mail. Write us about it if interested. ARE YOU THE ONE TO DIE THIS YEAR? One out of every hundred at age 30 dies within the year. Maybe you are THAT ONE. The Preferred Life Insurance Co. of America $19.95 a year will give your widow $1,000. Is it worth while? Grand Rapids, Mich. TRUST FUNDS KEPT SEPARATE FRCM COMPANY FUNDS TRUST FUNDS ALWAYS CREDITED WITH THEIR OWN PROFITS BE AS CAREFUL IN SELECTING AN EXECUTOR AS THOUGH YOU WERE CHOOSING A MANAGER FOR YOUR BUSINESS— THE [;RAND AaPios [RUST [.OMPANY WILL ACCEPT THE TRUST IF APPOINTED EXECUTOR OF YOUR ESTATE AND WILL RETAIN POSSESSION OF YOUR PROPERTY UNTIL EVERY PROVISION OF YOUR WILL IS EXECUTED. IT HAS THE TIME AND ABILITY TO ATTEND TO SUCH BUSINESS. ESTATES CAREFULLY MANAGED AND CONSERVED DUTIES OF TRUSTEE FAITH- FULLY PERFORMED Michigan Trust Co. Resources $2,000,000.00. OFFICERS. Lewis H. Withey, President. Willard Barnhart, Vice President. Henry Idema, Second Vice President. Kk, A. Gorham, Third Vice President. George Hefteran, Secretary. Claude Flamilton, Assistant Secretary. DIRECTORS. Willard Barnhart. Darwin D. Cody. E. Golden Filer, Filer City, Mich. Wm, H. Gay. F. A. Gorham. Thomas Hefferan. Thomas Hume, Muskegon, Mich. Chicago. R. E. Olds, Henry Idema. Wm. Judson. James D. Lacey, Edward Lowe. W. W. Mitchell, Cadillac, Mich. J. Boyd Pantlind. William Savidge, Spring Lake, Mich. Wm. Alden Smith. Dudley E. Waters. T. Stewart White, Lewis H. Withey. James R. Wylie. Lansing, Mich, 3% Every Six Months Is what we pay at our office on the Bonds we sell. $100.00 BONDS--6% A YEAR United Light & Railways Company first and refunding mortgage 5% bonds, 1932, are now issued in a ( denominations to net over 6% $1000.00 | Thus affording the small in- vestor to obtain the same degree of safety combined with substan- tial income return, as his bank, banker or the large investor. Ask for our circular, Howe, Snow, Corrigan & Bertles Investments Mich. Trust Bldg. Grand Rapids, Mich ONE HUNDRED DOLLARS WILL EARN 6% If invested in a collateral trust bond of the American Public Utilities Company successfully operating public utility properties in fourteen prosperous cities in the United States. Bonds amply secured by under- lying liens. Any bank will pay the interest—March ist and Sep- tember Ist. We recommend the investment. Kelsey, Brewer & Co. Bankers, Engineers, Operators Mich. Trust Bldg. Grand Rapids, Mich. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY, Grand Rapids, Mich. Subscription Price. One dollar per year, if paid strictly in advance; two dollars if not paid in ad- vance. Five dollars for six years, payable in advance. Canadian subscriptions, $2.04 per year, payable invariably in advance. Sample copies 5 cents each. Extra copies of current issues, 5 cents; issues a month or more old, 10 cents; issues a year or more old, 25 cents. Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. December 10, 1913 SWORN STATEMENT. STATE OF MICHIGAN, Ts County of Kent. he Ernest A. Stowe, being duly sworn, deposes and says as follows: am President of the Tradesman Company, publisher of the Michigan Tradesman. The regular edition of the Michigan Tradesman is 9,500. And further deponent sayeth not. Ernest A. Stowe. Sworn to before me, this 10th day of December, 1918. & Florence E. Clapp, Notary Public in and for Kent County, Michigan. My commission expires April 17, 1916. THE BUSINESS SITUATION. Michigan business men have not es- caped the pessimistic sentiment that ap- pears to have swept the country. In fact, there is quite as strong an opinion here as elsewhere that trade may re- cede further, that prices may decline more, and that new orders may be- come scarcer as the winter wears on. As for our own manufacturers and pro- ducers, their talk is largely of the num- ber of men who will be either out of employment or working shorter hours by New Year. So much for what one hears in the ‘ market place—garnished, as is per- tectly natural in such times as these, with abundant reference to the influence of politics—of past, present, or prospec- tive governmental measures—on the state of American prosperity. How much of all this is to be accepted as the correct portrayal of the situation? More particularly what is to be said of the actual outlook for the longer fu- ture? Are we or are we not destined to witness a prolonged epoch of trade paralysis, as a result of news from Washington. Nobody denies that the volume of business has been decreasing, and that recession may continue for some time to come. The reaction has been due to visible financial and economic caus- es. For friends of the party in power to charge that “big business” is deliber- ately attempting to influence the course of events, in order to discredit the en- acted tariff and projected currency leg- islation, is quite as much out of line with serious calculations as it was for the preceding Administration to claim credit for the remarkable industrial activity that developed two years ago. Old economic laws continue to operate, and it is just as apparent now as it always has been before, that the amount of buying and selling—or the willing- ness to enter into negotiations for such MICHIGAN TRADESMAN purposes—is dependent on such plain, everyday consideration as supply, de- mand, and the general state of the money market. Consequently, the factors of supply and demand are worth examining, in their bearing on the present trade-situa- tion. When that is done, it is hard to avoid the conclusion that the time can- not be far distant when the reduced prices of goods, combined with the low- ness of stocks of merchandise on hand —result of an actual consumptive de- mand which prevents accumulations— will start a fresh buying movement. That time has certainly not yet been reached, but, in view of low stocks of merchandise in practically all lines, and in the light of experience during the past fifteen years, covering the period of the great consolidations, business is likely to respond very suddenly when recovery sets in. The rioting and murders now being committed in the copper country by union men in the name of union labor clearly show what union labor stands for and what it is in the essence—li- censed rioting and murder. Any man who joins a union deliberately places himself above the law by taking an iron clad oath to obey the mandates of union thugs and murderers in defiance of the laws of man and God. A fresh illustration of the lawlessness of union men generally and the contempt they have for the law and the courts is fur- nished in the action of 125 union miners in taking an oath in court yesterday to obey the law and cease rioting and pick- eting, in order to avoid being punished for contempt of court, and then resort- ing to the worst sort of rioting—in- cluding picketing—as soon as they were a mile away from the court house. Any organization which inflames the hearts of such men and deliberately places in their hands the torch of the incendiary and the bludgeon of the assassin should be relegated to obscurity by every honest man; yet there are thousands of men in this country who bear _ the semblance of manhood and yet uphold unionism as the panacea of the down- trodden and oppressed. Such men are sowing the wind and will reap the whirlwind. eens In his annual message President Wilson, commenting on the Mexican situation, declared: “Such pretended governments will not be countenanced or dealt with by the Government of the United States.” Some of the President’s friends are already saying that he has enunciated an idea which the United States will adopt as a principle and that it will be second in importance only to the famous Monroe Doctrine, which is talked about a great deal and has been in practical force for over nine dec- ades. It is accepted as a notice to some of the Central and South Ameri- can republics which are continually having revolutions and rebellions that these mushroom governments will not be encouraged by recognition. It is a pretty good theory, good enough, indeed, to become an accepted prin- ciple. The income tax need not worry anybody as much as the outgo tax. OUTSIDE OF THE PACKAGE. “The store-keepers who insist upon the glaring wrapping-papers ought to be boycotted,” was the declaration of a trim little miss who had just returned from a shopping expedition. She had started out, flattering herself that in her new navy blue suit and hat, with gloves, shoes, and all the little accesso- ries chosen in harmony, she was at- tractively clad. “Just imagine the ef- fect of that package,” she exclaimed on her return, “done up in a cheap purple paper. That color just takes the life out of any respectable shade of color! And yet I had to be bored with it all the way down the street. I felt as shabby as though arrayed in a coat of many colors. I'll never buy another thing at Blank’s so long as he uses such abominable wrappings!” At first we were inclined to laugh at her childish complaint; but a second thought brings the query, “Is it child- ish?” It is a woman’s right, and it is usually her aim to appear as well dressed as possible. Is it right to bur- den her with some flashy piece of color which she would never be guilty of wearing and which is at total discord with almost all standard shades of dress? Clearly it is an imposition to thus give to the tidy figure the ap- pearance of dowdyism, through so un- necessary a matter. Of course, she might insist upon the package being delivered; but she well knows that the pay for this comes out of some one be- sides the seller; and so she rightfully prefers to carry her own small pack- ages. You may desire to have a character- istic wrapper, so that every one meet- ing your customer will see that she has been trading at Blank’s. But why not choose some peculiar shade of drab or brown or cream—some shade that will harmonize with any color, or at least not prove so antagonistic that the pur- chaser will try to conceal it? Such shifts to get a little free advertising will surely reflect back unfavorably. “RELIABLE.” This is the word which recently ap- peared in large letters across each of the four broad glass windows which made up the front of a prominent store. While the word stands as an essential in all real business, its iteration and reiteration reminds one of an old lady who was always boasting about how honest she was and how carefully she taught her children to refrain from taking other people’s berries or nuts without permission. According to her story, not the most insignificant thing was ever touched by her or hers with- out permission from the owner. Yet facts proved that the family were con- tinually trespassing by stealth. It was only an illustration of the old story that the man who is always bragging about his honesty is usually the one who needs watching. The store cited may be all that it claims. If not, its patrons soon make the discovery for themselves and the word is passed along the line. But why rouse the question in the mind of the passer as to this? Once telling it should be suffi- cient and the repetition suggests a sus- picion of reverse methods, as surely as did the repeated assertions of the old December 10, 1913 lady as to how “very particular” she was about appropriating the things of another. Besides, there room for three more words, each telling a story of characteristics which should be banded with “Reliable.” There are the words “Courteous,” “Timely,” “Progressive,” “Expeditious,” and others that suggest themselves, each supplementary to the first, yet emphasizing it through the general rounding out process, instead of weakening it by repetition. The habitual car-card advertiser would never fall into such a blunder. He knows that conciseness is always more emphatic and convincing than repetition. was The Monroe Doctrine was_ ninety years old last Thursday. The man whose name it bears, in a message sent to Congress, enunciated it and since that time it has been accepted and observed. President Monroe declared that, while the United States had no desire or dis- position to interfere in any way with any of the existing governments in the Western Hemisphere, this. country de- sired to and did serve notice that any attempt on the part of any European government to extend its influence or territorial control on this side of the sea would be regarded as a hostile act. Such American countries as were al- ready colonies and those which had de- clared their independence were to be looked at alike by the United States, and that any attempt on the part of any European power to force itself in would be regarded as the manifestation of an unfriendly disposition. During all these nine decades that statement has stood uncontradicted and there has been no serious attempt to disobey or disregard it. It has been referred to frequently, but always with respect. One welcome effect of the reces- sion in business and the cessation in industrial activity is the changed at- titude of common workmen toward their jobs. A year ago the average workman was so cocky that the em- ployer or foreman did not dare to speak to him harshly or look at him crossly for fear he would jump his job, because there were usually dozens of other places where he could go and secure employment on equally favorable terms. Now all is changed. When a workman thinks of quitting, he finds a dozen idle men at his back, all ready and anxious to step into his place. Instead of regarding his job with indifferences and treating his foreman or employer with contempt, he works like a major—instead of killing time in accordance with the rules and customs of trades unionism —and actually accomplishes 50 per cent. more work for the same or less pay that he received a year ago. “For this relief, much thanks.” It must be a cruel blow to the sena- tors and representatives to have to pay their income tax and not receive their Christmas vacation. The sergeant-at- arms of the house is the paymaster and he has announced that he will collect the income tax “at the source.’ Mar- ried representatives will have to pay a tax of $35 a year, while the bachelors must part with $45, to be deducted from their salaries. w a] a il sisi ca ince December 10, 1913 THE FIRE WASTE. It Touches the Pocket of Every Citi- zen.* Fire prevention is a science that is of little value unless made popular and of interest to all the people. We, of this country, have given little at- tention to this vital matter and do not appreciate the great drain upon our resources caused by fire losses. The National note of warning re- garding our National resources has, however, been uttered and such agi- tation must be made to carry consid- eration of created resources as well. If our forests are worth saving, are not our homes, our stores and our factories also? Nature will in time replace the devasted tree tracts; but only the output of human energy and human toil can make a city grow upon a spot where another city has stood. When property is destroyed by fire, it is gone forever. The waste by fires cannot be too often published. Men who are build- ing are paying much more attention to fire proof construction and _ fire prevention devices than ever before, simply because the subject is being discussed and the enormous fire waste made known. It is time that we, as a Nation, began to take heed of the appalling fire waste in our country every day. We must begin by edu- cating the man of the street, for he is the man who controls, so far as fire hazards are concerned, our Na- tional welfare and destiny. If he cannot be taught to take the matches out of the pockets of his discarded clothes, cease throwing half lighted cigar stubs into the rubbish heaps and inextinguished matches into waste baskets and cease doing all the other stupid and thoughtless things with fire that makes him a public menace and a public enemy, then we must double our fire departments and our water supply, putting the cost of in- dividual anarchy of this kind upon the public which is too inert to re- strain it. The average of $250,000,000 per year for five years, or $500 per minute for every hour of the twenty- four is our country’s contribution to the property ash heap of the world. Four European per capita loss of 33 cents per annum. countries show a Our loss is a trifle over $3 per capita. Berlin, with 3,000,000 population, has an average fire loss of $175,000 and spends $300,000 on its fire department. Chicago, with 2,000,000 population, has an average loss of $5,000,000 and spends $3,000,000 per annum for its fire department. Fifty per cent. of our losses are preventable. To-day we are facing fire losses greater than those of all the world and—what is worse yet—facing a public which is almost wholly indifferent to them— a public wholly irresponsible and neg- ligent of the common welfare due to habit and waste based upon a century of boundless opportunities in a new country. The fire waste touches the pocket of every man, woman and child of the Nation. It strikes as surely and quiet- ly as indirect taxation. It merges in- *Paper read at annual convention Michigan Whoesale Grocers’ Association, at Detroit, December 10, by H. T. Stan- ton, of Grand Rapids, MICHIGAN TRADESMAN to the cost of everything we eat and wear. The burning every year of $250,000,000 of value of the work of man’s hands eventually means the im- poverishing of the Nation. What if we were to lose this sum annually out of the National Treasury or in wheat or corn or cotton? This fearful loss, spread over the entire business world of America, is beginning to be felt. The real awakening, however, is re- tarded by the prevalance of the no- tion that the insurance companies pay the colossal taxes, but how could they and remain solvent? Fire insurance is a_ tax shifted through the buying and selling upon the entire community. Every fire hazard tends to increase our tax and every element of fire prevention tends to lessen it. Merchants and manu- facturers must pass along the cost of insuring their goods to the people. The consumers of these goods pay the vide for all profits, failures and ac- cumulations for the next conflagration, The average rate of premium in the United States for the past ten or fifteen years is $1.11 per hundred; in Germany, 22% cents. How rates may be reduced: 1. By reducing the profits, 2 By reducing the expense. 3. By reducing the losses. Of the first it may be said that after profits are reduced, there will be no corporation insurance. Capitalists do not readily seek such a hazardous investment. The best managed and oldest companies make a fair and steady profit, as a result of long ex- periences and distribution of risks. wide Out of 1,500 companies organized in fifty years, there have been more than 1,200 failures and retirements, and the 200 remaining write more than 90 per cent. of the fire insur- HARRY T. STANTON. tax. Insurance companies are mere colectors and distributors of that por- tion of this tax that is represented by their policy. Half of it they never touch, it falls upon us direct. San Francisco and Chelsea did not pay for themselves. We, in Detroit and Grand Rapids, helped to pay for them. There is one way in which we can escape this paying for another, and that is to begin rational building con- struction and to protect what we have builded against fire. In the past twenty years in the United States, of every premium dol- lar received, 58 cents has been paid back in losses and 38% cents has been paid out in expenses, making 96% per cent. of it paid back immediately into channels from which it came, leaving about 3% per cent. to pro- ance business of the United States. It is difficult to establish a new company on acount of the hazardous nature of the business, united to the oppressive burdens which State laws impose on their operations. No large fire insurance company has been or- ganized and successfully conducted in the United States, except one, in forty years. As business men, you know how difficult it is to reduce expenses. In the insurance business, as in any other line, the expenses is based upon competition and the needs of the business. The United States Government has buildings valued at something over $300,000,066 and is spending each year more than $20,000,000 on new build- ings. It is its policy not to insure its buildings against loss by fire, but to reduce the hazards by superior construction, a policy not always fol- lowed by Should the insure its buildings, the annual premium would be over $600,000. the risk, scientific bureaus have made states and municipalities. Government In order to reduce searching investigations of the com- bustible material being used in construction work, the results of which have been of im- mense value to the Government. Fire insurance companies maintain a lab- oratory in Chicago, which is frequent- ly used by the United States Govern- ment for testing building material and fire extinguishing apparatus. The re- sults of these tests are free to the public. The National Wholesale Grocers Association is a member of the Na- tional Fire Protection Association. We should all be members of state organizations and interest our own cities in forming local organizations. We take an interest in tariff laws and in local laws that may have some bearing on our profits, but in the past have given mighty little atten- tion to legislation that would prevent fire loss. character of the We should work for better building codes. A few states have what is called a fire marshal law. The fire marshal and his deputies are in- spectors working for fire prevention. More down them. state legislatures have turned such a law than have passed The reason given is that it is for the benefit of the fire insurance companies. This is a mistaken idea This bill was first introduced in our own Legislature in 1909, but fail- ed to pass until 1911. The appropria- tion made was $5,000—too small to render In 1913 the law was amended and by having the the law effective. fees obtained from the inspection of moving picture shows, there is avail- able for this department about $15,009 this year. There is no better medium of get- ting this important matter of fire before the public through the wholesale grocers. their traveling prevention than With covering every town and hamlet in their ter- ritory, they are in a position to spread information and arouse interest. —___ The Danger of Applause. There are always so many good people in the world that when a man does a good thing he is apt to be approved by them. Then, as his work goes on, he comes to expect approval. When he finds that the circle of the approving broadens it is difficult to resist the inclination to seek applause. Most men set out in a noble enter- prise with no purpose of claiming human approval, but such approval is always sweet, and its peril comes when it is made an object. It is always healthy to remember that there is approval which is condemnation. The old word which declares a woe on a man when all men speak well of him is not trifling. It is partly what Emerson meant in his saying that goodness must have an edge to it, or it is nothing. Goodness, that is, must cut, and it must run counter to the thought of all bad men. If, however, one gets any ambition for applause, it is easy to dull any edge which would be apt to lessen the applause in some circles. Knowing vs. Guessing THE SAFE WAY This is the cheese cutter that makes it possible for you to make a profit on cheese instead of selling it at a loss, because you don’t have to guess at the size piece of cheese you cut. Saves you from losing by overweight. If you want something handsome, something that will draw the trade, get in touch with us. QUALITY? No one questions the High Quality of the SAFE Cheese Cutter. All who have tried it are well pleased and we know you would be. Put your finger on the leak. Don't give away profits on cheese. The best for ten years and the best to-day. A matchless cutter at a matchless price. Made a little better than necessary, The only inducement for you to buy the SAFE is to better yourself. May we tell you more about it? Write for prices. Computing Cheese Cutter Company Anderson, Ind. SERVICE Our aim is to give our customers the best service possible. Orders are shipped the same day they are received. This applies to mail and telephone orders as well as all others. If you are dissatisfied with your present service we solicit a trial order. WoRDEN (JROCER COMPANY Grand Rapids—Kalamazoo The Prompt Shippers aeRO 12 MICHIGAN TRADESMAN December 10, 1913 _~ =— =. = = = = = - BUTIER, EGGS np PROVISIC Michigan Poultry, Butter and Egg Asso- clation. President—B. L. Howes, Detroit. Vice-President—H. L. Williams, Howell. Secretary and Treasurer—J. E. Wag- goner, Mason. Executive Committee—F. A. Johnson, Detroit; E. J. Lee, Midland; D. A. Bent- wi Saginaw. Twelve Hundred Baches of Baions Per Acre. Crop cranks! That’s what some of their critics began calling the Gil- bertsons of St. Ansgar, Iowa, years ago. There was just a hint of good- natured raillery in the epithet. How long it would have stuck to them, in the ordinary course of events, there is no telling; but the Gilbertons them- selves were prompt to seize upon it and transmogrify the nickname into a title—the jest into a slogan. To- day the visitor who approaches their buildings sees, almost first of all, the words “Krop Kranks” painted big and black across them. One result of their particular form of “crankiness’ was seen last season, when they harvested $18,000 worth of onions—over 48,000 bushels—off a for- ty-acre patch, bought some fifteen or twenty years ago for $5,000. For more than ten years they have been aver- aging an income of between $15,000 and $16,000 off that onion-bed. If that is the result of “crankiness.” heaven send the farmers of the whole country an epidemic of it! There are three of these “cranks:” G. G. Gilbertson, the father, who be- gan working out the onion puzzle thirty-five or forty years ago; A. O. Gilbertson, the son, who is now the active head of the business; and Master Alden Gilbertson, the grand- son, still in the heyday of boyhood. but alrealy as proud of the ancestral! onion record as of the six-pound bass his father is teaching him to pull out of Cedar River. As usual with real successes, began in the days of small They raised a few onions about as other folks did and with about the same results. Sometimes the crop paid, and sometimes it didn't. Right there their ‘‘crankiness” began to show itself. The Gilbertsons were not satisfied. They did not see why they should accept failure even oc- cassionally. They wanted _ success every time, and constantly increasing success, too. Father and son set to work to learn how to grow onions—big onions, per- fectly shaped onions, long-keeping onions, and lots of them. They have been about thirty-five years at it and they have come very near to finding out. theirs things. They began by learning how to fit the soil. That’s the first letter in the onion-grower’s alphabet. When they started their present forty-acre onion- bed they gave up four seasons to get- ting the dirt ready—to enriching it, mellowing it, cleaning it of foul weeds and their seeds. In the meantime they had develop- ed a special strain of seed, which al- ways produced finely colored, globu- lar onions of exceptional solidity-— onions which would keep all winter and all summer till the next crop was ready to harvest. So by the time th> soil was ready they had the right kind of seed. The next problem was how to make the two pay. When they began their onion cru- sade, the usual custom was to drill in about six pounds of seed to the acre. This was considered necessary to get a good stand. Then high-priced hand labor had to be hired to thin the plants, which otherwise would have grown too thickly in the rows to bot- tom well. Weeding called for still more of this same costly labor. Men had to crawl along the rows, over and over again, to pull out the crowding weeds which rioted in the imperfect- ly prepared soil. The usual result was an uneven stand of unevenly sized onions, and an expense bill which ate up all the income from the crop. Mr. G. G. Gilbertson put his wits to work to reform all this. The first outcome was a wonder-working drill which dropped only one seed at a time, but one seed every time and always at the same distance from the last. Where the old-style machines had used six pounds to the acre, this asked for but a pound and a quarter. jlere was saving number one. It amounts to a very pretty penny on a forty-acre field. Common onion seed is quoted by the seedsmen at from $2 to $3 a pound. Not only did the new drill save seed, but it also obviated the need of thinning. The little onions came up just the right distance apart to grow their best. Previous preparation of the soil eliminated, in large measure, the need of weeding. The cost of hand labor dropped almost to zero. Here came in saving number two. Saving number three came in the methods adopted. The mature onions were pulled and cut immediately viously harvesting into bushel crates, pre- distributed along the rows. One handling took the place of two or three. The crates were hauled, the same day, to curing sheds, where they were loosely piled and left for six weeks to dry out thoroughly and ripen. Then they were run over a grader which took out all dirt and rubbish and culls, and packed the selected onions directly into the sacks in which they were to be sold. When the Gilbertsons began onion- Loveland & Hinyan Co. GRAND RAPIDS, MICH. We are in the market for car lots APPLES AND POTATOES BEANS CAR LOTS AND LESS Get in touch with us when you have anything to offer. The Secret of Our Success is in our BUYING POWER We have several houses, which enable us to give you quicker service and better quality at less cost. M. PIOWATY & SONS GRAND RAPIDS, MICH. Western Michigan’s Leading Fruit House The Vinkemulder Company Jobbers and Shippers of Everything in Fruits and Produce Grand Rapids, Mich. If You Can Load POTATOES Let’s hear from you. We will buy or can make you an interesting proposition to load for us. If you are in the market, glad to quote you delivered prices in car lots. H. E. MOSELEY CO. F. T. MILLER, Gen. Manager 30 IONIA AVENUE GRAND RAPIDS a ws en ee enorme omeneneriae aero sree oa i) <; December 10, 1913 raising as a business, a third of a century ago, it cost them 35 cents a bushel to grow a crop, due mainly to the waste of seed and of labor. Now it costs them 9 cents a bushel to raise vastly bigger crops of much _ better onions. The difference between 35 cents and 9 cents is 26 cents. They raised 48,000 bushels last year; the saving of 26 cents on each bushel meant a saving of more than $12,000 on the crop. When “crop crankiness” results in turning $12,000 a year into the “crank’s” private pockets, a man up a tree can’t help wishing that it was contagious. In the meantime, the forty-acre field which Mr. O. A. Gilbertson bought less than a score of years ago for $125 an acre has become worth more than $1,200 an acre. He has refused that offer for it. “People used to think,’ he writes, “that it didn’t take any brains to farm, but I want to tell you that the more brains a man has to mix with his farm-work the more makes.” money he There you have boiled down the simple explanation of the Gilbert- sons’ success. They have “mixed brains with their farm-work.”—A. P. Hitchcock in Country Gentleman. —_+++ Carbon Dioxide and Nitrogen in Egg Preservation. M. F. Lescarde, a French engineer, described at the recent Congress of Refrigeration in Chicago, a method of egg preservation as follows: | At the International Congresses of Paris and Vienna, and more recently at the French Congress of Toulouse, I described the improvements which I have made in the refrigeration of eggs, and shall summarize them here briefly. The eggs are placed on the end in horizontal fillers made of pasteboard and wood; then these fillers are put into tin cases which can be hermetical- ly sealed, each case having a capacity of six fillers containing 160 eggs each. The covers of the filled cases are then soldered, and the cases are de- posited in an autoclave (digester) which contains twelve cases of 960 eggs each. A vacuum is then made in the autoclave, and a duly proportioned mixture of two gases, carbon dioxide and nitrogen, is injected. This process is very simple because carbon dioxide and nitrogen, in the form of com- pressed or liquefied gases, are on the market now, so that the manipulation of a few cocks, and the reading of a gauge suffice to produce the proper mixture. The process in the autoclave having been completed, the cases are taken out, hermetically sealed, and stored in cold storage rooms, at a tempera- ture varying between +1° and -+2° C. The cost of the autoclave reaches approximately 3,500 frances; of the vac- uum pump, pletely equipped case does not cost more than 20 francs. The construc- tion of the cases entails the heaviest outlay of the process; but it is a first expense, and the average life of the cases is conservatively estimated at fifteen years. The chief advantages accruing from 3,000 frances; and a com- MICHIGAN TRADESMAN the preservation of eggs in sterile air are the following: (1) Waste, of such importance in ordinary cold storage, is completely eliminated. (2) The eggs retain a_ perfectly “fresh” flavor, and consequently they remain excellent for table use even after ten months’ storage; they also retain their full weight, because no evaporation is possible in the tin cases. (3) After their removal from the cold storage rooms, the eggs remain in perfect condition for a long time, and can be shipped long distances without deterioration; this constitutes a signal superiority over the ordinary cold storage eggs, which deteriorate rapidly after having been taken out of cold storage. The reason for this is simple: the antiseptic air surrounds them for several months, together with the cold, absolutely destroy all bacteria which may be on the shell of the egg, or in its substance. De- terioration cannot set in except by re- infection, which is produced only by exposure to the air for several weeks. By reason of the above mentioned advantages, eggs preserved in sterile air find a ready market, and command much higher prices in winter than ordinary cold storage eggs, or even the so-called “fresh” imported eggs. I shall mention the following actual figures as average results obtained in five cold storage plants, located both in France and abroad, where, during the year 1912, the improved methods just described were applied to several million eggs. The average price of eggs delivered at the plant was 80 francs per thou- sand, only eggs of the highest grade with respect both to size and weight having been stored. The cost of treatment and preserva- tion, including all depreciation, amounted to 15 francs per thousand. The average sale price of eggs per thousand delivered at the plant, was 135 francs, thus leaving a net profit of 40 francs per thousand, which is con- siderably greater than the profits made on ordinary cold storage eggs. +> —____ Looked Before He Leaped. A young lady at Bath Beach had occasion to complain about one of the bathhouse attendants, an old fel- low who, in the hurry of cleaning up, would sometimes burst in upon her in her bathroom without knocking. One morning after this had hap- pened for the sixth or seventh time, the young lady took the old feilow to task. “See here, Peters,” she said, “there’s no lock on my bathhouse, as you know, and I must insist on your knocking before you enter. It hasn’t happened yet, but it might very well happen that you’d come in on me when I was all undressed.” Petes, with a chuckle, hastened to reassure the young lady on this point. “No fear of that; miss)” “No fear of that. There’s a knot-hole in the door what I always look through before I venture in.” —_.-~>—___ You may be justified in blowing your own horn, but not in going on a toot. he said. 13 Watson-Higgins Milling Co. Merchant Millers Grand Rapids ist Michigan Satisfy and Multiply Flour Trade with “Purity Patent” Flour Grand Rapids Grain & Milling Co. Grand Rapids, Mich. HART GRAND CANNED GOODS Packed by W. R. Roach & Co., Hart, Mich. Michigan People Want Michigan Products THE ONLY OYSTER HOUSE IN GRAND RAPIDS. We make a specialty of oysters, only. WHOLESALE DISTRIBUTORS OF OYSTERS. LOCKWOOD CO., (W. F. Fisher, Mgr.) 8 Oakes St., S. W., Grand Rapids, Mich. Rea & Witzig PRODUCE COMMISSION MERCHANTS 104-106 West Market St. Buffalo, N. Y. Established 1873 Liberal shipments of Live Poul- try wanted, and good prices are being obtained. Fresh eggs more plenty and selling well at quota- tion. Dairy and Creamery Butter of all grades in demand. We solicit your consignments. and promise prompt returns. Send for our weekly price cur- rent or wire for special quota- tions. Refer you to Marine National Bank of Buffalo. all Commercial Agencies and to hundreds of shippers everywhere. Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color and one that complies with the pure food laws of every State and of the United States. Manufactured by Wells & Richardson Co. Burlington, Vt. We want Butter, Eggs, Veal and Poultry STROUP & WIERSUM Successors to F. E. Stroup, Grand Rapids, Mich A Golden Opportunity to Turn Dead Stock Into Cash Three weeks of open time com- mencing December 10. A skill- fully conducted auction sale just before the holidays will bring lots of people to your store and lots of cash into your till. Yours for business, E. D. COLLAR, Ionia, Mich. Grocers Protect their investment against fire loss, but thou- sands of them fail to protect their profit. What absorbs the profit? Expenses and leaks. Certain expenses are necessary. All leaks are waste. I guarantee to save 75% of your leaks if you use a hand operated scale instead of a 20th Century Automatic Stan- dard scale. Write for information. (New and Second-hand Scales) W. J. KLING, Sales Agent 50 Ionia Ave., S. W., GRAND RAPIDS, MICH. Wm. Alden Smith Bldg. Potato Bags New and second-hand, also bean bags, flour bags, etc. Quick Shipments Our Pride ROY BAKER Grand Rapids, Mich. HAMMOND DAIRY FEED A LIVE PROPOSITION FOR LIVE DEALERS Wykes & Co., Mich. Sales Agt., Godfrey Bidg., Grand Rapids M. O. BAKER & CO. Hickorynuts, Walnuts, Butternuts Ship us, correspond with us. We pay top prices. -: TOLEDO, OHIO We Are in the Market to Buy BEANS, POTATOES What have you to offer? Write or phone. MOSELEY BROTHERS Grand Rapids, Mich. Both Phones 1217 Use Tradesman Coupons 14 MICHIGAN TRADESMAN December 10, 1913 Window Trim Made Up of Christmas China. Merchandise. 4 dozen plates and plaques of mis- cellaneous sizes. 2 dozen salad bowls. % dozen berry sets. 4 tea pots. dozen cups and saucers. cup and saucer sets in holly boxes. 4 doz. child’s plates. New 0 Fixtures. 6 wooden boxes. The first step in making this win- dow trim is to cover the background with red crepe paper. Then nail the four laths to the top of the back- ground in an extended V shape. Put in position on the background six rows of wire plate hangers equal distances apart. You can use double pointed tacks to attach the hangers to the background, or you can hang a whole row on two heavy nails. The two rows on each should be the same length. The rows in the SS ROG Drawing of 4 six inch boards, 30 inches long. 4 laths, 4 doz. wire plate hangers. 5 plate racks. 8 easels. 5 rolls of red crepe paper. A quantity of tinsel. China can be one of your best Christmas lines and as such is en- titled to a little extra attention in the way of display. There are few articles of merchan- dise that show up to better effect in a window. The natural beauty of the china helps the trimmer get up a com- pelling window or interior display. Why not, if china is a good Christ- mas line, have a regular Christmas window trim of china. This thought appealed to us and we had _ our trimmer make up a display of china with a Christmas setting. If you use this you will emphasize the useful- ness of china for Christmas purposes. China in holly boxes makes accept- able presents for any woman. We therefore have put in some holly boxes along with the china in this trim. Show as many holly boxes in your window as you have room for after placing the china. This will show the value of putting the two together. Fixtures. center should reach down almost to the bottom of the big center unit. For filling the hangers use some of your most classy china taking care to vary patterns as much as possible. Now get boxes and boards in the position shown in the drawing after first covering them with paper. On the top part of the center unit in the center place a row of plates or salad bowls. On each side of this put a smaller plate on an easel and finish the unit by filling in the vacant space with a couple of holly boxes. On the low unit in front should be placed a row of plates and on each side of them a salad bowl or some other showy dish in a holly box. The unit at the left is filled out with a row of plates. Put on each side of this a large plaque or bowl. Fin- ish out the unit with a tea pot. The lower part of this unit is made out of practically the same grade of mer- chandise. Now trim the units at the right the same way and then get a Christ- mas finish to the trim by festooning tinsel after the pattern shown in the drawing. String this tinsel from the laths that we spoke of a moment ago. These festoons from the center to each side of the window and two short festoons between the two V shaped effect will be about the right amount. Make the lower festoons reach clear down in front of the right and left units. Then at the edge of each of the boards on the floor units pin some of the tinsel and some Christmas tree red crepe ornaments. Finish out the tinsel ef- fect by making two festoons from the lower center unit to the lower box on each side. All that remains now up the floor plan. This consists of berry sets, baby’s plates, cup and saucer sets and cups and saucers ar- ranged on easels and a quantity of holly boxes, as shown by the photo- graph.—Butler Way. is to finish ——_2-+____ The Easier Way. “How did Calkins get the right to stick that ‘Hon.’ front of his name? He never was in Congress, was he?” “No, but he once impersonated a member of Congress over the tele- phone.” —_+ + + ___ Some people are unable to draw the line between proper self-respect and “putting on airs.” Photograph of Window Trim. Lowest Our catalogue is “the world’s lowest market” because we are the larg- est buyers of general merchandise in America. And because our com- paratively inexpensive method of selling, through a catalogue, re- duces costs. We sell to merchants only. Ask for current cata- logue. Butler Brothers New York Chicago St. Louis Minneapolis Dallas Your Opportunity lies where competition is not so keen and where the surrounding country will sup- port you; there are many business openings along the lines of the Union Pacific system, alfalfa mills, bakers, bankers, barber shops, blacksmith shops, brick yards, canning factories, cement block fac- tories, creameries, drug stores, elevators, flour mills, foundries, furniture stores, garages, hard- ware stores, hotels, implement stores, laundries, lumber yards, meat markets, physicians, restau- rants, stores (general), and a great variety of oth- ers; we will give you free complete information about the towns and surrounding country where opportunities are numerous; write today. R.A. SMITH Colonization and Industrial Agent, Union Pacific Railroad Co., Room 1578 Union Pacific Building, OMAHA, NEB. As a Steady Seller Mapleine 7 is classed with the staple Sn flavors. It ranks high in ee popularity. Order of your jobber or Louis Hilfer Co. 4 Dock St., Chicago, Ill. Crescent Mfg. Co., Seattle, Wash. G. J. Johnson Cigar Co. S.C. W. El Portana Evening Press Exemplar These Be Our Leaders 70 REACH YOUR pa a CHIGAN STATE ee =< December 10, 1913 HOW TO BE HAPPY. Formulas For Finding Happiness Usually Unsatisfactory. Written for the Tradesman. The big pursuit of life—the one vo- cation that, from the remotest times down to the present, has appealed to most people—is the pursuit of happi- ness. Back of nearly all motives which actuate the mind, there is this fundamental desire—the desire to be happy. Material possesions—money, properties and negotiable collaterals —are sought because people common” ly suppose that happiness, or at least the physical conditions of happiness, may be everywhere and always had for a consideration. Some _ people seek fame or preferment or conspic- uous skill in their craft or art or pro- fession; but back of the seeking there is always the desire for happiness. People differ widely, to be sure, in their notions and ideals of happiness. Conditions and experiences that pro- mote happiness in some people awak- en disgust and mental disquietude in others—just as a food to one may be, in exceptional cases, a rank poison to another. But the important fact is, everybody wants to be happy. Even the cynical person who delib- erately seeks, and habitually thinks and speaks about, the ugly and dis- agreeable and painful things of life— is morbidly seeking happiness. His appetite craves such food, just as the carrion-birds of the air hunt out car- casses. As everybody wants to be happy, and since most people are looking for happiness in unlikely places and try- ing to secure happiness in impossible ways, it may be well for us to pause and ask ourselves the question: What is happiness anyhow? Is there but one royal road to true happiness, or do many highways lead to it as the ancient boulevards lead to Rome? if it is, as men say, the ultimate end of ambition, the one universal motive that thrusts us forth, does it come incidentally, and in installments, as it were, along the way, or are we sup- posed to get it all in a hunk at the end of the journey? It seems pitiful to see intelligent people desperately struggling for happiness all their lives—and apparently missing it at every turn of the road. In the blind pursuit of happiness selfish men are willing to kill, maim, rob, malign and destroy their fellowmen. Can hap- piness be bought with blood-money? Can happiness be built on the bones of the innocent victims of selfishness and man’s inhumanity to man? Not if there is anywhere in this _ star- jeweled Universe a God of law and love. What is happiness? and where is one likely to find it? Is it near at hand, or is it somewhere down the vista of comine years’ [To most people happiness would seem to be of all things the most illusive and insubstantial. They seem to be al- ways hot on the heels of it, but never quite able to overtake it. The truth is selfishness has so blinded the eyes of men that many of them do not understand the real nature of happi- ness. How sadly are they mistakea MICHIGAN TRADESMAN who think that happiness is the prod- uct of wealth, influence, talent, skill, prestige or power that sets them apart from the multitude and elevates them above their fellow men. What is happiness? Surely not something far-off, and coming in a big hunk at the end of a long and arduous period of starving and moil- ing. Happiness is a fine glow—a sheen of contentment and lasting joy—that comes to us day by day along the track of the years. And it comes not to the parasitical nor the indolent per- son, but to those who know the bless- edness of work. As the brilliant author of the “Autobiography of a Happy Woman,” now appearing in The Saturday Evening Post, so aptly puts it—“In real life you know and I know that the workers are the hap- py ones—married or _ single—the workers are the ones who sing; the idle the ones who wail.’ It is doubtful if happiness deliber ately sought ever measures up to ex- pectations. Real happiness comes in- cidentally, unexpectedly. It’s like the fine rhyme at the end of a line of good poetry: gives us a pleasureable shock. It’s like the occasional note of some sweet songbird set in a frame of green woodland under a cloudless sky, that lifts a whole day out of the commonplace and makes the recollection of it an heritage. It’s like some rare, delicately-petaled, sweetly-perfumed flower unexpectedly come upon. It’s like the splendid fancy-pictures painted on the clouds of a summer evening when the declin- ing sun leaves a trail of glory along the Western horizon. Happiness isn't a thing external and tangible and apprehendable. It isn’t hawked on our streets, or car- ried in stock at our stores, or dis- peysed by our magicians. You don't find it in veins and pockets of the earth. It isn’t bound into books and taught in our schools. Happiness doesn’t shine in upon us; it glows within us and radiates outward. Hap- piness is a condition or state of being: It expresses a pleasureable, healthfui, legitimate experience within. We predicate happiness of the mind, the essential self; and true happiness can exist in spite of the lack of physical comforts, conveniences and luxuries. People physically weak and frail, cripples, and unfortunate folk affiicted with incurable diseases, have often mastered the secret of true happiness, where countless multitudes, more fa- voted by external advantages of health and wealth and opportunity, have altogether missed the way and plunged into the slough of despair. Formulas for the ness are, factory. finding of happi- for the most part, unsatis- But I think these few sim- ple suggestions will be approved by everybody who has lived in the thick of life and found happiness for him- self. Keep busy. Work! For God's sake and for your own mental health and well-being, work at something! Put into your work the best that is in you! Reluctant, half-hearted, slop- py work is demoralizing; and nobody turning out that sort of work can be happy. Whatever your vocation, don't try to live to yourself, for it can’t be done. If there is one single formula or recipe of happiness that comes nearer to the core and heart of the matter than any other, it is this: “Love thy neighbor as thyself.” Nobody on earth could do that and 15 be unhappy. If you doubt the truth of that statement, try it out. Chas. L. Garrison. —_.+-. If you make it your olicy to avoid price cutting and encourage your fel- low merchants to do so you will be do- ing more to uphold price maintenance than you can accomplish in any other way. [ocAL CLOTHING FACTO GRAND APIDOS. MICH Make Out Your Bills THE EASIEST WAY Save Time and Errors. Send for Samples and Circular—F ree. Barlow Bros. Grand Rapids, Mich. FOR FINE WEDDING PARTY AND FUNERAL WORK TRY Crabb & Hunter Floral Co. 114 E, FULTON ST. Citizens 5570 Opposite Park Bell M 570 OFFICE OUTFITTERS LOOSE LEAF SPECIALISTS 237-239 Pearl St. (near the bridge), Grand Rapids, Mich. 1 fA Te CAEL alas 139-141 Mon Ui ae Ae (Vine, 0o) ess hee Sa PUR SPRAYING = we EVO RS OF Dalith.. Petoskey 97 Cheboygan OF — Northport ec | ° ° Lime Minneapolis 4 \ rater | eee @ Ray City Nicotine Sulphur St. Paul — $ Manistee ‘indies a Saginaw . ae Solution e ; M oo L i Madis usk udington Solution mais — ‘GRAND- ao © Port Huron + ey neie Milwaukee —__,laning _ Dewoit__— Buffalo | ~Kerosene RAPIDS : Des os . ” Jackson Emulsion A Kalamazoo Arsenate [4 ¢ joseph ae bh St. Joseph t. Wayne Toledo of Lead — “a - \ Kill Weed Kansas City Springfield + Indianapolis \ cate \ + ° Pure St. Louis 4 Louisville ow Pittsburg Whale-Oil Paris Green Soap Accessible to the largest fruit producing territory on ab + earth. Consignments forwarded by 5 Lines of Railroad. Cut-Worm Bordeaux 2 through Lines of Electric Roads and by Lake Steam- and Grub Mixture ship Lines to Duluth or Buffalo and Intermediate Points. Destroyer MANUFACTURED yanuracture> Carpenter-Udell Chemical Co. —. RAPIDS, MICHIGAN MICHIGAN TRADESMAN December 10, 1913 TOD eg(( = = - ~ ~ a ped =. se - a - _— — — - = IONS. — = — Dry Goods Specialties Along With China and Tinware. Written for the Tradesman. Edward Hartman, a merchant doing in an lowa town of four thousand people, has a 5, 10 and 25 business cent department which helps him ad- vertise his store and helps him sell other goods besides the items in that Mr. Hartman has always been partial to department. Unfortunately, one or two lines and has not done justice to every kind of merchandise. His pet is chinaware and in his 5. 10 and 25 cent department he lavish- es all his advertising and the best part of his space on this line. Tin- ware comes second in his favor, sev- eral other lines third and dry goods specialties creep along in the rear. About a month ago his 5, 10 and 25 cent department began to languish. People came into his store and into his 5, 10 and 25 cent department in as large numbers as ever, but sales fail- ed to show an appropriate increase. He asked for advice and the jobber from whom he purchased his mer- chandise told him that dry goods specialties—and lots of them—was the remedy. Mr. Hartman _ pooh- poohed the idea, asserting that every- body in town was selling dry goods specialties; that he couldn’t get any attention because of the competition that already existed on these lines. Nevertheless, he bought $35 worth of dry goods specialties and, in order t» prove the relative popularity of the various lines, put in his chinaware section, side by side, a table of choice chinaware and a table of dry goods specialties. Please remember that this was the best location in his 5, 10 and 25 cent department, although far away from the drygoods specialties de- partment. After the sale, he compared the re- sults secured by the two tables and found that the dry goods specialty table in the chinaware department nineteen times as much mer- chandise as the chinaware table. Altogether, he sold $325 worth of dry goods specialties on that single day and his department has boomed since, because he continues to press on a line that is most popular with women. If you have a 5, 10 and 25 cent de- partment and desire to give it suf ficient publicity, be sure to push something enamelware, tin- ware, chinaware, crockery and allied lines. When a woman buys a dishpan she is through buying dishpans for sev- eral months, but when she buys a pair of stockings for her boy or a blouse for her daughter, she may have to had sold ever the besides, come back in two days to get another to replace a garment torn to pieces. There’s a moral in this story that you will not have much difficulty in finding. Anderson Pace. —_+-<.____ Dress Goods and Cloakings With the cloaking season practically over first hands are making strong ef- forts to dispose of the stock of fancies they own. According to the leading producers of woolens of this descrip- tion, the surplus holdings are not bur- densome generally. Most mill agents declare that they disposed of their high colored goods quickly as soon as the first signs of a lack of interest mani- fested itself. The auction rooms and second hands were the outlets through which the accumulations were sent, but from the reports current on the pri- mary. market a few selling agents wait- ed too long before deciding to rid themselves of the cloths that were made up during the run on sport coats. It is understood that there are some substantial lots of wool plushes hang- ing over the market which certain sell- ing agents would like to sell at very low figures; sharp concessions, it is stated, have been made already, but garment manufacturers evidently do not consider cloths of this sort desir- able property, as the response to the new quotations has not been vigorous. Wool plushes have had about as hard a road to travel this season as any other cloaking that could be named. All women’s coatings weie distributed to some extent by the _ constantly changing fashions. Late as the season is manufacturers are by no means con- vinced that the application will not change again before the demand peters out. Cloak manufacturers state that not in many years have the prices on wom- en’s coats been as attractive as at pres- ent. The quotations being named re- flect the condition of the piece goods market, where jobs of what are con- sidered desirable goods are being ab- sorbed and made into various kinds of garments. Styles in women’s coats have changed almost as rapidly as in cloths, and many goods that were re- garded as highly desirable six. weeks ago are now being neglected. The de- mand for cloakings in bright shades has gone off so completely that orders have been sent to the mills to stop the dyeing of such fabrics. Instead of bright reds, greens, etc., blue, gray and other staple shades are being substituted. 2 +2 Your customers will not feel satisfied to buy from you if you show evidence of not knowing all about your goods. —_——__o-2.-s————_ If your advertisement does not get read it is money thrown away. First of all make it easy to read. DO YOU KNOW That it is very important to have a good assortment of MUFFLERS For your Xmas trade. We show a very attractive assort- ment in knit and woven fabrics, ranging in prices from $2.25 up to $10.50 per dozen. Many of these are packed in attrac- tive individual boxes. Paul Steketee & Sons Wholesale Dry Goods Grand Rapids, Mich. Cotton Batting Notwithstanding the fact that prices on Cotton Batting have advanced during the past few months, we are still in position to offer the popular selling grades at our opening prices. “Fern” Batts, “Lily” Batts “Snowdrifit” Batts which retail at 10c, 12%c and 15c respec- tively, are the best values offered this season and are made of pure, clean cotton, free from waste. Mail us your order while prices are low. Grand Rapids Dry Goods Co. Exclusively Wholesale Grand Rapids, Michigan Our Strong Guarantee Goes with every Carriage or Delivery Wagon we sell. We have been handling vehicles for a great many yearsandwe do not know that we have a | single dissatisfied customer. | It will pay you to look over our line and get our prices. SHERWOOD HALL CO., LTD. 30-32 lonia Ave. GRAND RAPIDS, MICH. December 10, 1918 (Continued from page 9.) sented to them. Many of those who did not carry insurance on account of the risks, improved them and were then able to obtain insurance. The precaution has saved’ our customers and ourselves thousands of dollars and enabled many a man to start in business again. We ask every customer on our books once a year at least how much insurance he carries. At first, many resented our asking this, but to-day 90 per cent. or more willingly and cheerfully give us the information. If. in our judgment, they are not fully insured, we ask them to put on more insurance. Some of our salesmen are deputy fire marshals. This commission en- ables them to enter buildings for the purpose of They no authority to remedy conditions, but to report to the State Fire Marshal. who will take charge of the matter. These men are interested in this work. They, in turn, will interest their cus- tomers and we will be inspection. have enabled to reach a good many people in that Way. Several months ago, when we took up the matter of fire prevention on our premises, we had a personal in- terview with every porter in our em- ploy. We explained to them that we wanted to get the minimum rate of insurance. We did not want to have a fire. We wanted to prevent it. A fire would put us out of business for some time and possibly might mean the loss of a position to them. It was the duty of every porter to exercise extreme care in keeping the premises clean, using no matches, and allowing no smoking on the premises either by themselves or others. It was surprising to see the interest they took in it. A few months after our plant was inspected by the State Fire Prevention Association and they gave us a clean bill of health. Of course, we took pains to convey this informa- tion to our porters. I am _ indebted to my insurance friends for much of the information in this paper. I have found them gen- erally very much interested in this matter and I think they are doing splendid work getting fire losses reduced. towards The largest companies have inspec- tors representing them who travel throughout this State. The companies donate to our State Inspection Bureau the services of these men one day out of every thirty, without expense to the State The services they render are very valuable and all our citizens should become acquainted with this fact. —_+>~-+____ The Wisest Goddess. When entertaining some school children at her country house a cer- tain famous spinster took them round the rooms and pointed out the beauti- ful things in them. “This,” she said, indicating a statue, “is Minerva.” “Was Minerva married?” asked one of the little girls. “No, my child,” said the spinster, with a smile; “Minerva was the God- dess of Wisdom.” MICHIGAN TRADESMAN Thoughts Inspired by the Holiday Season. Gay and grave, religious and _ irre- ligious, rich and poor, every quality and condition may rejoice and be glad at Christmas time. It is the one time of the year, the one holiday season, that sheds a light broadcast, illuminating every soul which opens its windows to the shining. Christmas cheer is univers- al, it knows neither climate nor loca- tion, it is just dependent upon time. It is strictly chronological, however. It would be useless to try to stir up that Christmas feeling a week before or a day after. Of course, it is growing upon you a long time in advance, in- spiring you to kindly thoughts toward your friends, and its influence lingers a greater or less period after the event. But there is just one Christmas day in the year, so make the most of it, for you will have to wait twelve months for another chance. Get this gladness into your face and into your hand, and smile upon your family and your store people and your neighbors and your customers, and when the day comes wish them all a “Merry Christmas.” Whether or not you are a believer in all for which Christmas stands you are not denied a share in its festivities and good cheer. holidays have their Everybody who can afford it, and many who cannot, strain their purses to the limit buying remem- brances for their relations and friends. Also, there is much feasting, and feasts cost money. All the gifts and the good things are sold by somebody, and that Of course the commercial side. is the commercial feature. You get your share, if you go about it right, which fact should make you more than ever fond of Christmas. You are in business for profit, special occasions are the golden opportunities for the retailer, and Christmas is the biggest and busi- est and goldenest of all these oppor- tunities. If other people can buy with countenance and a_ cheerful spirit there is no excuse for your not with the joyousness of heart and happiness of manner. You must certainly be one big grouch if you a glad selling same do not, and wholly undeserving of the prosperity it brings your way. You are plugging away, putting other people’s dollars into your pocketc. Put some kindness of heart into the packages you wrap up for them and pass along the good feeling that is surcharging the atmosphere. Then turn away from sordid thoughts of gain when the day arrives, and let there be no lingering thought of ill- will toward anybody. It may be that someone could find fault with you and not have to hunt far to find it, either. None of us is perfect, but we can come nearer the line of goodness at Christ- mas than any other time if we just give ourselves over to the all-prevalent spirit of the season. For this Christmas feel- ing is as contagious as smallpox, though much more enjoyable. It is just as eruptive, too, but pleasant to look upon. When you meet a man, or woman, or child all broken out with Christmas joy you feel better for the meeting, and ought to be glad you are not inoculated so that you cannot catch it. The only way to be proof against it is to be such an wumreasonable, unpleasant specimen of humanity that nobody wants to live with you. Not infrequently you hear people say, “Tf I had plenty of money I would just love to give lots of presents and make everybody happy at Christmas.” And they feel very virtuous and very broth- erly, or sisterly, because they spoken such kindly sentiments. Very few persons have enough money to give indiscriminately ,and generally they are the ones who do not do so. There seems to be something in the possession of immense wealth that shuts up the heart of compassion and have produces a sort of chronic indifference to the hap- piness of others. But there is plenty of good-will to give and it costs noth- ing. It makes him happy that gives as well as those who receive. It is not necessary for any person to complain of inability to pass cheer. Christmas Money is not the whole thing, When the love of the giver goes with the gift even a crust along by any means. acceptable remembrance Without that love no present, however costly, is valuable. becomes an It has been said that society organizes for its Own protection. There is no protection equal to that old Bethlehem proclamation of “Peace on Earth, Good Will to Men.” Putting that into prac- tice will drive the very worst of trou- bles and hard times out of existence. The difficulty lies in finding the prac- titioners. toams at large. The inclination is to believe every man Suspicion an enemy until he has been proved a 17 friend, and he gets very little oppor- tunity to offer testimony. If we ’were all willing to give the other fellow a chance we might be a great deal hap- pier and friends. Christmas is a good time to begin and have many more it is a season when many do _ begin, and straightway go and forget about it thereafter. Like New Year resolutions there is a falling back to old ways as soon as the inspiration is past. It is a hard thing to dynamite a human being out of old habits with sufficient force to carry him so far away from them he will not find the way back. We are manufacturers of Trimmed and Untrimmed Hats For Ladies, Misses and Children Corl, Knott & Co., Ltd. Corner Commerce Ave. and Island St. Grand Rapids, Mich. Established in 1873 BEST EQUIPPED FIRM IN THE STATE Steam and Water Heating Iron Pipe Fittings and Brass Goods Electrical and Gas Fixtures Galvanized Iron Work THE WEATHERLY CoO. 218 Pearl Street Grand Rapids, Mich. CERESOTA Is a GUARANTEED pring Wheat Flour Made in Minneapolis A Short Patent Flour Especially for Family Trade Costs a Little More—But Worth It We Have Sold This High Quality Flour for Twenty Years Always Uniformly Good JUDSON GROCER CO. The Pure Foods House GRAND RAPIDS, MICHIGAN TRADESMAN December 10, 1913 ie 6 \ oS <>)” Es SeSZO SSP SE [SR WOMANS.WORLD | LEO ef th ) il > A= oe mer S —( Zee Two Great Problems for Well-To-Do Parents. Writte.. for the Tradesman. A dtamatic circumstance brought out in a magazine story is the lis fortune, oF rather fortune, by a reared in well entire loss of his supposed had been 1 parents died man who His was a young boy, young luxury. when he leaving considerable money. The guardianship was en- 1 trusted to an uncle who proved in- competent. He managed to pay the very liberal allowance that our hero was to receive up to the time of his majority and for six years thereafter but gradually dissipated the principal so that on his nephew's twenty-sev- enth birthday, the time set for turn- his fortune over into his own it was found there was no for- left who } peen ing Care, tune and the man, had {ance, The circumstance just narrated was young expecting a large inheri- was penniless. the somewhat merely an incident in complicated plot of the story, and the author does not go on to tell how the young man got on when thrown upon his own resources. The impression, however, left on the mind of the reader is that in attempting to take care of himself this young fellow entering pretty serious Wa upon a2 s undertaking, one for which he was very ill prepared. Of course the uncle was culpable— he had no business to speculate with nor to appropriate to his own use his nephew's money. His offense can not be condoned. But the question naturally arises, ought it to be such matter for one who has been thor- a hard a strong, healthy man, oughly educated in what are consid- 1 4 best schools of our day, to assume the responsibility of support- And is there not with our : ing his lone self? something vitally wrong system or our ideas or our customs. when any young man of good mental his own and physical endowments is not pet- y earning fectly capable of bread and butter, let fortune do her worst? The natural parental tendency is to Care, rearing, prorec’. protection, guidance—these are what parents are for. But where circumstances allow, protection easily degenerates into un- ] necessary ant injurious coddling. Excessive care enervates, and as a re- sult of overfond indulgence, a child is apt to. develop into an overgrown and helpless baby instead of a cap- able, resourceful man or woman. Parents labor to accumulate prop- erty, in the hope that their children never may feel the pangs of poverty, | patent fact tue are to ensure blind to seemingly that they powerless against the loss of the wealth they have spent their lives in amassing. A shrewd observer, commenting upon the amazing ups and downs in financial condition, says that in this country it seldom is more than three generations from shirt sleeves to shirt sleeves. Legacies and _ inheritances often are recklessly thrown to the winds. One of the great life insur- ance companies has taken pains to follow up premiums paid and has out with a statement that 90 per cent. of their beneficiaries have nothing to show in five years time. come In the face of these facts, parents on cherishing the delusion that their will be numbering among the thrifty few instead of the prodigal many, and they pile up wealth, expecting that it will absolute- ly safeguard their darlings against want. They indulge their sons and daughters in all manner of luxuries, they encourage them in the formation of expensive tastes and habits, they give them large allowances of spend- ing money and they send them to fashionable schools where the orna- mental and the cultural and the ath- letic are supreme and the utilitarian is neglected and indeed scorned—not re- alizing that they are rearing indus- trial and financial cripples, who are too much pampered to learn the use of their limbs. 20 children Worse even than the helplessness which this kind of training induces, is the moral degeneracy in which it all too frequently results. The sons and even the daughters of the wealthy in very Many instances areas lacking in moral fiber as they are in practical ability. With such examples constant- ly before their eyes, parents still lack the stamina to withhold the lavish provision that causes incompetency if not downfall to ruin. A hard-headed business man _ will comment on how our great men come so largely from the homes of the poor: and will assert that their being compelled to create their own opportunities has been the mak- ing of the brightest men of his ac- qua‘ntance; but before the words have died on his lips he will sign a check for his own boy’s monthly allowance of an amount that removes all stimu- lus to exertion. gravely Poor parents feel that they have a hard task to raise their children and often lament that their sons and daughters must go to work young and can not have the advantages which they covet for them. True as all this is, the proper bringing up of chil- dren in a home of wealth presents special and perhaps even graver dif- ficulties. There are two great problems, or rather two phases of one problem, which all parents in what would now- adays be called well-to-do circum- stances have to solve. One is to evolve a system of training, or per- haps better, a home atmosphere in which financial abundance shall not work to the moral undoing of their sons and daughters. A large income should not make it impossible to in- culcate a proper sense of duties and responsibilities. The other problem is how to train their boy and girl so as to equip them to take reasonably good care of the fortunes that will fall to them, and, at the same time, in case of the utter loss of money and property, to fit them to be able to make their way by skill of hand or brain. That it is hard to impress lessons of frugality where no occasion for saving seems to exist is undeniable, hard to create any artificial incent- ives which will give the wholesome spur of action which genuine poverty furnishes. It certainly is a more strenuous undertaking to get a grow- ing boy up in the morning to sell paper or shovel snow “for his own good” than it would be to get him out if some such work were his only way oi getting his clothes and now and then a nickel for spending mon- ey. Butt ways of life and discipline must be thought out that will prevent wealth from proving a handicap in- stead of a hlep to the young. The crows were discussing the ad- vantages and disadvantages of pov- erty and wealth. One old crow spoke thus: “It certainly is far better for the average crow to be born poor. Let him be hatched in a plain unlined stick nest with several other fledg- lings and let it be where food is scarce. Then early must he learn to gain his own livelihood. He will be- firm of claw and strong of He will develop self reliance, perseverance, frugality—virtues never learned amid luxuries surroundings. “As to my own children, they were all white, and white crows require dif- ferent treatment from ordinary black ones.” Here some of the crow ma- looked incredulous and one whispered. “I never could see that her kids were any whiter than mine.” The speaker continued: “Being de- licate they required every luxury. it was so with me, for I was a white crow myself. Then I married into an come wing. trons old family, my husband being the Honorable James Crow, eldest son of his very distinguished father bear- ing the same name. We simply had to adopt a style of living in keeping with our aristocratic No- blesse oblige.” antecedents. Moral—Poverty is a _ condition which many are ready for but which for to prescribe others, mighty few themselves. Quillo. consider necessary ——__.-2.—___ ‘ The value of a smile depends upon whether it is inside or outside of your mouth and what kind of a glass you look in to see it. —__-+-.>___ However, the self-made man never seems to suffer from remorse. that money affords. use. taken in their judgment. genuine Rayo. trated booklet on request. For best results use Perfection Oil Kayo Lamps in 3,000,000 Homes Our eyes are certainly entitled to the best attention and treatment. They are one’s most faithful servants. Kerosene lamps give the best light for reading and studying. All authorities agree on this. kind of kerosene lamps will do. A Rayo Lamp will cost you very little—if any more —than an ordinary lamp. But it is the most satisfactory This is proved by its great universal hree million families—over ten million men, women and children—live and work and read and study by its clear, mellow glow. A host like this can’t be mis- No glare or flicker to contend with, when you get the Just good, reliable, eye-restful light—and plenty of it. Ask your dealer for demonstration. STANDARD OIL COMPANY, Chicago, III. (AN INDIANA CORPORATION) But not any I}lus- Oa = i Ns = December 10, 1913 MICHIGAN TRADESMAN 19 Furniture as Gift Commodities—the Dealer’s Opportunity. Written for the Tradesman. Everybody admits that much Christmas shopping is foolish, ex- travagant and unsatisfactory. The motive is often so much better than the overt act. Your friend meant to give you something of value—some- thing you would care for and use from time to time and treasure always; only there was a short-circuit somewhere between his good intention and its actual execution. You like your friend none the less for his abomin- able failure as a gift-maker, but you do not thereby obligate yourself to be annoyed by the continued presence of some outlandish gimerack sans art, sans utility, sans pretty much every- thing that a real gift ought to pos- sess. Impress this fact upon the mind of your public, namely: Christmas will bring merriment and happiness with it if they have spent their money wisely and bought gift articles that If, on the contrary, Christmas money has been wasted on unworthy commodities, the fine charm and flavor of the occa- sion is, to that extent, spoiled. Warn them to avoid possible mistakes and subsequent disappointment by select- ing something about which there is no shadow of doubt—furniture. Tell them how they can’t go wrong if they head for your furniture store. ot a . vocation everywhere in these towns and cities 7 REVIEW SHOE MARKEI : Z pat. Tt ans cone M- of the Middle West, is upward and bn 2 = a Ba x voted wah ° new dignity. i is 8 forward, insofar as retail shoe deal- c= = : =e—. sort of semi-profession, when rightly ers are concerned. If anybody’s lag- wwe [a “Wy! gy PuES fi Shoe and Shoe Retailing Methods Written for the Tra iesman. I have a friend who edits a trade paper going to in—well, never mind the line, only it is a very considerable one and _ not without its history and traditions, its dignity and importance. Dealers dealers The dealers to whom my friend's publication goes are located for the most part in the Midle West and in the South. From time to time my friend has given me inside facts about the merchandising meth- ods of dealers in these sections hand- ling the lines in which his publica- tion is interested, and as the editor and publisher of a trade periodical, I think you'll agree with me, when I have told you the facts, that he some has a good reason for being pes- tered. Let me preface the story still fur- ther by saying that the editor of this trade publication is a brilliant fellow whe takes his business seriously, and hon- and aggressive young estly tries to get out a paper of real merit. And his ideas of what a mod- ern trade journal ought to be and do are essentially correct. He uses only the best material he can lay his hands on in making his paper, and every number of it is just as helpful as he can make it. He has a fairly good subscription list, and, in its own territory, my friend’s publication has a better cir- culation than any other trade paper of its class. It carries quite a bit of first class advertising, and is on a paying basis, and has been for years. Think he ought to be con- sented? Well, he isnt. He cant get the dealers who take his paper to read it. “It’s funny,” he said, lighting a ci- gar, “these dealers are an odd sort. Our editorial position on questions of vital concern to our readers hasn't evoked the slightest ripple of re- sponse. I have a tip top artist that doesn’t do a thing but prepare orig- inal illustrations for our columns, but they never say whether they have noticed the pictures or not. I have bought brilliant feature articles and special contributions from practical men, but nobody ever writes in say- ing he has enjoyed this or profited from that or takes issue with the other thing. I don’t believe these men read any trade papers at all. J think they are so blame dead and non-aggressive—oh I don’t know what to think!” Shoe Dealers Not That Way. “Your experience is a revelation to me,” I said. “I was under the im- pression that ——— dealers in these sections were right up to date. I know shoe dealers are!” “Shoe dealers?” he said, fairly clutching at the words, “yes, you bet they are! Shoe dealers, in my judg- ment, are right there with the livest merchandisers of any line. They read their trade papers, and they go aiter a selling idea like a bass after a chub minnow. They are always interested in schemes for getting more business, and in ways of de- veloping unusual sources of trade. They are a live set, but—” Well, comparisons are invidious, and I am not going to tell you the class of dealers he compared with shoe re- tailers, but you get his idea just the same. He has a very high regard for shoe dealers as merchandisers, and he is a good judge of such mat- ters. Having been a staff correspondent for shoe trade publications for the last ten years, and knowing condi- tions from personal observations made on numerous trips through these sections, I feel that I am fairly qualified to pass judgment on this estimate of shoe dealers and shoe re- tailing methods. He is correct. Shoe Dealers Are Alert. Shoe dealers are not one whit be- hind the most resourceful and suc- cessful merchandisers in this country to-day. In the shopping sections of towns and throughout the country, shoe stores take rank with the best of the shops when it comes cities to external appearances, trims, equip- ment, furnishings, decorations, ete. This is a time of efficient shoe distribution—and you can take it from me, the live shoe dealer is right on the job. There is to-day a better knowledge of shoes among the deal- ers who handle them, and _ sales- people who sell them, than ever be- fore. There is also better buying— more intelligent and scientific buying —than heretofore. Shoe dealers are finding out the leathers and lasts and findings and allied lines that their people want and need. And there is better store equipment. Old _ store fronts have been torn down and re- built. Better furniture has been in- stalled, and new devices and acces- sories making for accuracy, conven- ience, comfort and elegance. And there are better trims. The old method of setting shoes on tall met- al stands, in stiff lines, has given place to the better custom of really dressing the shoe there is window. And better shoe salesmanship than formerly, and more care in fit- ting feet. Many shoe dealers are impressed with the importance of It is worth while. And finally there is to-day better shoe understood. ging, it isn’t the shoe dealer. And my friend is right. The shoe You’!! Need a Lot of Bear Brand Rubbers That stock in the basement is dwindling and many sizes are broken. When the next storm comes there is going to be something doing. The Wales Goodyear Bear Brand Rubbers always leaders, are better this year. You are going to have a lot more people after the BEAR BRAND quality than you expected. The sales _ you lose by running short of sizes will pay the freight many times over. Send us that order now. HEROLD-BERTSCH SHOE CO. 23 Grand Rapids, Mich. The Last Word in Rubber Boots Taking the Rubber Boot Business by Storm. The White Sole Boot. Write for Catalogues. Grand RapidsShoe & Rubber® The Michigan People Grand Rapids ms me Mee me a December 10, 1913 dealer reads his trade paper. He is anxious to scan its pages each week in order that he may light on a new idea. He’s in the market for ideas. He needs them in his _ business. There are little old shop keepers scattered around over the country from Lubec, Me., to Los Angeles, who could be tip top merchants, if— but who'll never whoops simply amount to two because they know too much. They've got it all down so pat they don’t have to use any ideas irom outside sources, nor any of the harvested, stored-up and win- nowed experiences of other people who have sold merchandise. They simply won’t listen. But the atti- tude of the average shoe dealer is far different. And it’s just this ac- quisitive disposition of his—this de- sire to know, to discover, to get next—and then apply the big new stunt in his own community— that puts him to the fore. Cid McKay. ——__.- > ____ Wholesome Trade-Mark Decision in Boston. A decree for an injunction, that is of importance to shoe manufacturers and retailers generally, has recently been granted by the Supreme Judicial Court of Suffolk County, Mass., in favor of the Regal Shoe Co., as plain- tiff. It appears that S. A. Cohen, oper- ating the Modern Shoe Store, Bos- ton, was found to be selling at “cut prices” shoes marked “Regal.” These shoes were not standard Regal shoes and were not bought from the Regal Shoe Co., although bearing Regal marks, The shoes were produced directly or indirectly through a shoe manu- facturing firm, which from time to time had made up shoes, acording to certain specifications, for the Regal Shoe Co. The particular lot of shoes which were the subject of the suit had not been accepted by the Regal Shoe Co., and were sold by the contracting manufacturer to other parties without warrant and while still bearing the Regal identification marks. The defendant, evidently seeing an opportunity to “cash in” on Regal reputation, proceeded to exploit and sell the shoes as genuine Regal shoes at cut prices. In connection with the case, Judge Loring, of the Supreme Court, said: “T think this is a perfectly plain case. I think the plaintiff has proved that the word Regal in connection with shoes means shoes made by, or for, the Regal Shoe Co., and I find, as a fact, that word has obtained that secondary meaning in the market. “Tt is admitted this defendant is selling shoes as shoes of the Regai Shoe Co., meaning they were made by or for the Regal Shoe Co. As 2 matter of fact, it turns out they were made under a contract by which shoes were to be made for the Regal Shoe Co., and in anticipation of their being accepted, the labels were affixed to the shoes and to the boxes in which they were placed. Later, these shoes were replaced. They were shoes which were not up to the standard of the Regal Shoe Co. and therefore they were rejected. MICHIGAN TRADESMAN “Under these circumstances they were put upon the market with these labels on them. The inevitable resuit of that was that they would be sold as Regal shoes, when they were not. (What is a tsaud. “The defendant has undertaken to prove there is a custom to commit that kind of fraud; if he had proved it I should have held it was not a valid custom, because it would have been a custom to commit a fraud. But I find as a fact no such custom ever existed.” Decree was entered enjoining Sam- uel A Cohen from passing off or selling Regal shoes, any of the lot of shoes purchased under the above mentioned conditions, and that all Regal labels or: marks that were on the cartons of shoes in the boxes of Cohen were to be removed. ——_2- New Unbreakable Button Fly Stay. Retailers and consumers have been often put to trouble and inconven- ience since the great popularity of button boots, by the button holes and stays breaking or tearing. To rem- edy this trouble, a new corded stay has been developed. Webs and cords have been used for this purpose as long as button shoes have been made. but this is the first time a combina- tion of the two has been presented. The new stay is a strong web, woven with a tabular edge through which a strong cord is run. The cord is so inter-woven with the web itself that it is really a part of it. Women’s shoes are especialy liable to tearing out along the button-fly AS rye RAPIDS / tender feet. Corn Cure This shoe has cured the foot ills of hosts of our patrons. It is a Goodyear welt made from the best vici kid. No pains are spared to make it thoroughly comfortable for Our trade mark guarantees superior wear quality. because most women insist upon the retailer setting the buttons back just as far as possible and yet allow the Shees' to be buttoned, all af which causes a_ tremendous and unreasonable strain and friction be- tween the edge of the buttonhole and the button shank, Retailers are continually asked to replace shoes whose buttonholes have been ripped out and when they are forced into such replacement they naturally fall back on the manufac- turer for compensation. The makers claim that this new web will ensure both the retailer and the manufactur- er against this trouble. It’s easier to go broke in a month than to get rich in a year. WHY NOT HAVE BEST LIGHT ? _ Steel Mantle Burners. Odorless © Smokeless. eee — oil produce gas—3 bb 8 aoe light. At dealers or prepaid by Ore Sieel Mantle LightCo. suze? Toledo, 0. The Ad Shown Above Which is running in a large list of select pub- lications, will certainly send customers to your store. If you are not prepared to supply them, you had better order a stock of our Burners at once. Accep t no substitutes. The genuine is stamped *‘ ‘Steel Mantle, Toledo, hio.”’ If your jobber doesn't handle the m, send us his name, and we will make quota- tions direct to you. Sample Burner mailed for 25 cents. STEEL MANTLE LIGHT COMPANY 310 Huron St. Toledo. Ohio AHONORBILT SHOES THE LINE THAT SATISFIES » ‘A hd ed SECHHESEGEAEEAEREEESHEEEGAEERAEELA FA RINDGE, KALMBACH, LOGIE CO. Grand Rapids, Mich. 21 Holiday Novelties for the Shoe Store This is the season of freely spending on the part of the public; a time when suggestions for Christmas buying are welcomed, and therefore just the time to display an assortment of these attractive house slippers. Our line is complete in its variety of styles and colors, and the range of prices is such as to en- able you to satisfy your various customers in all respects. Your orders will be filled the day they are received. Hirth-Krause Company Grand Rapids Mich. 22 December 10, 1913 er ~ —_ _— — = Michigan Retail Hardware Association. President—F. A. Rechlin, Bay City. : ia President—C. E. Dickinson. St. osep Po chai Asthor J. Scott, Marine City. i cnmiren Sittin oe Detroit. eee Nie Sources ia ee ware Trade. Written for the Tradesman. Filth of Five Papers. Whatever you do in the matter of opening up new sources of hardware trade in your zone will be done through some form of advertising. So I think we do well to devote the concluding talk in this little series to ways and means of advertising the hardware store. The advertising man makes a three- fold division of the subject of adver- tising: namely, 1. Appropriation, 2. Mediums, 3. Copy. Not much need be said here con- cerning the first of these items. The average hardware dealer or dealer carrying hardware in connection with other lines cannot afford a very large advertising appropriation. I am just as enthusiastic about advertising as anybody you'll meet in a month’s tr Loree put I've rubbed up against so many facts since I began to get in- terested in this great subject of mod- ern publicity, ’ve—well, I've modified some of my earlier and more turbu- lent impressions. The small hard- ware dealer in the small town or city should consider the anne 1, the volume of business done last year; 2, relation of the feaela expen- diture to actual sales; 3, possibilities of further development of his trade, etc. In the light of these facts he must be the sole judge of what would be a reasonable advertising appro- priation. But it’s safe to say the ap- propriation will be a very limited one in most cases. The hardware dealer has got to stretch the dollars and make each one of them go just as far as possible and pull as much new trade as a single dollar can be made to pull. Advertising Mediums. Merely for the sake of convenience I want to make a two-fold division of advertising mediums: 1, the more usual, and 2, the less commonly used. The more usual mediums are: news- papers, all forms of out-of-door ad- vertising, and direct mailing. The less commonly used are: windows, fairs and good will. You will notice I have not included programmes un- der either head. That wasn’t an oversight. Programme ‘“advertis- ine isn¢ advertise at all. tt shouldn’t be charged to advertising. If you have to buy space in church and lodge papers, programmes and the like, charge it to profit and loss, overhead expense, anything — but don’t consider it advertising at all. And as to the three mediums desig- nated less commonly used—we'll come to these in due time. Advertise in your county papers. If the town is large enough to have a daily, you will, of course, advertise in that. But the newspapers that go into the homes of the farmers of our county constitute your best and most direct advertising chance. Don't miss it i you cant buy bis space (as is most likely the case,) buy as much space as you can afford. And de- mand good position next to live read- ing matter. Try to get on the first page with your announcement if not, specify editorial page or the page con- taining the locals. If you advertise every week, or even every other week, you are entitled to the same position. Out-of-door advertising is still fav- ored by some hardware dealers. Stock metal signs for hardware dealers can be had; or you can have metal signs made according to your own plans. Paraffined cardboard signs are dur- able and nothing like as expensive as metal signs. But the general impres- sion among advertising authorities is that out-door advertising, as carried on in a small way by local dealers, is hardly a paying proposition. It’s all right for big general advertising using large colored posters or immense painted signs, but little metal or card- board signs, painted fence-boards and the like, have about seen their best days. Direct mailing is far better than out-door advertising in my judgment. I had far rather save the money I! had been putting in out-door adver- tisng and add it to my direct mailing campaign. And while I am on this subject I will say that direct mailing has got to be well done to be worth doing at all. Use good stationery— the very best quality of paper you can get, and the highest available grade of printing. Whatever you send out—circular, folder, booklet or what not—have it good. Lift it out of the commonplace by the careful selection of paper, so that it will convey the impression of good taste. The Less Commonly Used Mediums. Of these the first I mentioned is windows. And I mean just ordinary display windows. And I mean pre- cisely what I say—they are less com- monly used; i. e. they are not so often used as they should be. Hardware dealers have things in their windows, to be sure; but the windows are not trimmed as they might be—therefore they are not carrying a full load of trade-pulling cargo. By introducing variety into your trims, displaying hardware specials, popular priced H. Eikenhout & Sons obbers of Roofing Materia GRAND RAPIDS, MICH. Write us for prices of TARRED FELT Holiday Goods Silver Ware Rogers 1847, Wm. Rogers & Son, |} All Patterns Community. Pocket Cutlery Razors Manicure Sets Scissor Sets Nickel Plated Ware Casseroles Michigan Hardware Company Exclusively Wholesale Cor. Oakes and Ellsworth GRAND RAPIDS, MICH. Foster, Stevens & Co. Wholesale Hardware ot 157-159 Monroe Ave. :: 151 to 161 Louis N. W. Grand Rapids, Mich. Use Tradesman Coupons . got in their display windows. December 10, 1913 tools, handy devices for handy peo- ple, hardware novelties, seasonable hardware, and hardware gift commo- dities—the hardware window can be invested with an interest that will get the attention of people and awaken latent needs into actual wants. That's advertising of a high order. It’s quick, economical (for your window is right there all the time, and costs you just the same to keep up, trim or no trim) and one of the very best mediums on earth. I think it would be well worth any hardware dealer's while to subscribe and read one of the publications de- voted to window trimming; or at least to read the good articles that appear from time to time in hardware period- icals on bully good trims that enter- prising city dealers are putting on. * Many of these trims are photographed It’s a pity so many hardware dealers seem unable to see what a gold mine they’ve Strictly it is really one of the less commonly used advertising mediums. Not one dealer in ten is using it to full capacity. and reproduced in the papers. speaking, fairs a medium. Til tell you. The fa‘r is a great big country social. The people love the fairs, and they attend in multitudes. You ought to be there too. 3uy you 2 new tent, reserve good position on the ground, and prepare to keep “open house” at the next fair. Have a rest room pro- vided with willow rockers, a_ settee or two, a willow table, a telephone, ice water, mirrow, comb and_ brush etc. Have a select display of some of your lines—particularly something that will interest the farmer and h’s wife. I have called Maybe you wonder why. 3e there in person, if you can, and as much of the time as possible; and when you are not there, have one of your very best and most ingratiat- ing salesmen there to represent your store. Have a good supply of souve- nirs, and advertising matter. The dealer who follows up the fairs energetically, will cer- tainly round up a lot of business. One hardware of the very best advertising mediums few dealers of the smaller places seem to realize it. on eahrt, but so The last medium mentioned under this division is good will. Good will is conditioned upon efficient store service. Make the service just as good as it can be made—and no fear of making it too good. Tell the truth Take time to im- part information about the proper use or care of the article or articles sold. Make them feel that they are welcome at your store at all times. That you like them, not merely because they leave dollars in your store, but be- cause they are flesh-and-blood people and your neighbors or fellow-citizens. You don’t need to palaver, but you do need to show a real interest in the people who visit your store. And you do have to stand back of the goods. If you do these simple and reasonable things, you'll gain the confidence and good will of the peo- ple. And remember this—of all ad- vertising mediums on earth, good will is the best ever, for hardware dealers, about the goods. for dealers who carry hardware in MICHIGAN TRADESMAN connection with other lines, and for all other people who sell merchan- dise. Charles L. Phillips. ————_.- Some of the Benefits of Concentra- tion. Written for the Tradesman. Happy is the man who has cultivat- ed the habit of concentration; for that man shall be prospered in his doings. Not mere brilliancy of intellect, not conspicuous talents, but bull-dog ten- acity—is the dividend-paying asset. It’s one thing to start something, quite another thing to camp on the trail of the thing started until the job is put through. There are many admirable starters: comparatively few praiseworthy fin- ishers. It’s better to start on low gear and keep running than to start at high speed and go dead before you arrive. The habit of finishing one task ere setting his hand to another is the ingrained custom of the man who ac- complishes a great deal, “without haste and without rest,’ to quote a fine phrase of Goethe's. The man who cannot concentrate on one fixed issue, one narrowly specialized occupation, but — scatters and sputters and muddles ineffectually in various employment gets the work and the worry without the profits and the glory. He is tormented by incom- plete tasks hanging like Damoclean blades over his head. Nothing is ever finished. Back of him stretches a winding trail marked by the wreckage of incomplete works. The brilliant starter is a pitiful type of inefficiency. What is the good of sheer ability if it be not backed up with stability? Imagination is fine— provided it is accompanied by suf- ficient perspiration. Enthusiasm is fine indeed—if it be of that robust type that can endure to the end. But give me a plain old plodder, who stays by the stuff and ultimately delivers the goods, rather than your brilliant starter who now assails his work with feverish hands, but presently goes cold and stale on the job. The man who can concentrate may not arrive speed- ily, but he does arrive sooner or later; but the man who cannot concentrate never does get there. The secret of success, before any other formula or recipe is this: End the work that is begun before more is undertaken. Now and then there may be a musical prodigy who can pick on a stringed instrument, play a jew’s-harp and beat a set of drums with feet and elbows; but if you want a lasting job in the big symphony or- chestra of life, you'd better decide on a single instrument and learn to play it right. Incompleteness, lack of thorough- ness, sheer fragmentariness—is a pro- lic source of sorrow and failure. The person who hops about, shifting from one task to another, is necessarily un- happy. He is worried pre-occupied, overwrought and yet futile, because he has not learned the virtues of sys- tem and a set programme. Your spo- radic, desultory worker who assails many tasks, works by fits and starts, but is lacking in continuity of effort and concentration of purpose, misses the material rewards that accrue ‘o finished work and also that fine feel- ing of inner approval that invariably comes to the person who has fully expressed himself, and along a given line of effort, done his level best. Life’s ocean is strewn with derelicts that have made a brave and hopeful departure from the harbor on a day of tempered winds and bland sunlight. They were craft that could not hold the course. As they trimmed sail and veered, they lost their bearings. Once there was the dream of an argosy— now there is only the helpless and water-logged menace to other navi- gators. The craft that have come in safety to the haven have sailed by chart and compass, and from. the moment the anchor was weighed have borne in mind the destination. Frank Fenwick. 23 Correct. Teacher—lIf a bricklayer gets $4 for working eight hours a day, what would he get if he worked ten hours a day? Bright Pupil—He’d get a call-down from the union. If that didn’t fetch him to time, he would be slugged by the walking delegate, his children would be maimed for life and his burned. Teacher—Go to the house head of the You have a remarkable knowl- edge of the situation. Bright Pupil—I ought to know. My father is a walking delegate and has class. than a hundred who defied the union. slugged more men —_2 +2. —___—_ laughs last, laughs doesn't laugh in the bigger man. He who best, if he face of a WILL P. CANAAN CO. The New Stationery House Have taken the agency for ~“LANGROCK” PENNANTS Wait for our salesmen with the big line of New Novelties in Pennants and Pillows Grand Rapids, Mich. SAGINAW MILLING CO. 2. for Buckwheat Cakes UNCLE SAM BUCKWHEAT MANUFACTURERS c SE Fire Resisting Reynolds Slate Shingles After Five Years Wear Beware of Imitations. Detroit Kalamazoo Columbus Saginaw Battle Creek Cleveland Lansing Flint Cincinnati Jackson Toledo Dayton H. M. REYNOLDS ASPHALT SHINGLE CO. Original Manufacturer, GRAND RAPIDS, MICH. Reynolds Flexible Asphalt Shingles HAVE ENDORSEMENT OF LEADING ARCHITECTS Fully Guaranteed TN ene od Wood Shingles After Five Years Wear Ask for Sample and Booklet. Write us for Agency Proposition. Distributing Agents at Youngstown Utica Milwaukee Buffalo Scranton St. Paul Rochester Boston Lincoln, Neb. Syracuse Worcester Chicago And NEW YORK CITY 24 MICHIGAN TRADESMAN December 10, 1913 er rr S : “ : PO ec Ol ANU ANNE VN SMALL A Grand Council of Michigan U. C. T. Grand Counselor—E. A. Welch, Kala- mazoo. Past Grand Counselor—John Q. Adams, Battle Creek. Grand Junior Counselor—M. S. Brown, Saginaw. Grand Secretary—Fred C. Richter, Traverse City. Grand Treasurer—Henry E. Perry, De- troit. Grand Conductor—W. Ss. Lawton, Grand Rapids. Grand Page—F. J Moutier, Detroit. Grand Sentinel—John