NN YA yy) - WES ESAVA sy ES i y y SS My ey, eb, DN (4 aS {AG i J eg ‘Ay 7a G sy *) ZA some C—= oy TEE PN: y A Rye io oy ms ys ose Wu Sa Ie Ste | 2 SPPUBLISHED WEEKLY 4 77SN SOO SRO He VY) at : (A STUER EF oe G es AG Wi GD AY) (Se y De NX Mores ae B& NeJZY Uj ¥, AE ce) iN Gh y ay a CEEG es COMPANY, PUBLISHERS <) DOR SION ( Zi S<( gNS 2 py ZN Se RK : SN i BS Y/ f a“ IX RYAN) ce os Mane VA Fie Co ZB : aC ~S Gey M4 SS Hi aw IOS OR, SSL AR ef px U m -.____ John Mack, the veteran sleigh man- ufacturer, is commencing business at 1510 Madison avenue in the manu- facture of sleighs and auto bodies. He has been located at 1034-36 Wealthy street. He was formerly Treasurer of the Mack Sleigh Co. Foster, Stevens & Co., Incorporate. Foster, Stevens & Co., the oldest business house in Grand Rapids, and one of the oldest in Michigan, has changed its organization from a part- nership to a corporation. The old name is retained unchanged. The capitalization is $300,000, $100,000 be- ing preferred stock and $200,000 be- ing common. The holdings are as follows: Wilder D. Stevens, 293 shares of preferred and 417 shares of common. Sidney F. Stevens, 293 shares of preferred and 941 shares of common. Charles F. Rood, 294 shares of pre- ferred and 642 shares of common. Previous to filing the incorporation papers the above named gentlemen purchased the one-quarter interest of the late Charles C. Philbrick in the business, paying $100,000 therefore. At the first meeting of stockhold- ers, held yesterday, the incorpora- tors were elected directors. At a meeting of the directors, officers were elected as follows: President—W. D. Stevens. Vice President—S. F. Stevens. Secretary and Treasurer—Chas. F, Rood. The business of Foster, Stevens & Co. was founded in 1837, seventy- seven years ago, by Wilder D. Foster. In subsequent years the style was Foster & Parry, Foster & Martin and the Foster, Martin, Metcalf Company, and finally, in 1870, the present name of Foster, Stevens & Co. was adopted with Frank W. Foster and Wilder D. Stevens as partners. In 1882 the Fos- ter interest was taken over and a new partnership formed, made up of Wil- der D. Stevens, Charles C. Philbrick, Sydney F. Stevens and Charles F. Rood. This partnership continued uninterrupted for thirty-two years until the death a few weeks ago of Mr. Philbrick. During all these years not only were the partners business associates, but they were strong per- sonal friends. —_++>—_____ Frank George has bought the assets of the bankrupt Independent Plumb- ing & Heating Co., at 739 Stocking avenue, and will continue the business in his own name. Mr. George has been employed as a foreman by the Sproul-McGurrin Co. ——_>->___ Jos. F. Soukup has opened a hard- ware store at 662 Stocking avenue, occupying the stand recently vacated by W. G. McClymont and used by him as a wall paper store. McCly- mont has moved to a new location on Bridge street. ——_+<--+____ A. ? ff. Rucinski have succeeded August Kroskopf in the grocery busi- iness at 740-42 Stocking avenue. The Rucinskis came from near Wayland where they have been engaged in farming. —_+-.—____ Louis Dewitt is engaging in the tea and coffee business from his home at 1018 Julia street. He has been employed by the Wolverine Tea Co., of this city. —_—__++.—___ John Jasperse has sold his interest in the Princess Juliana Cigar Co. to his former partner in the same busi- ness, Joe Steghuis, who will continue the business. DETROIT DETONATIONS. Cogent Criticisms From Michigan’s Metropolis. Detroit, March 30—Learn one thing each week about Detroit; The mills of Detroit produce about 1,000.- 000 barrels of flour each year and mill feeds to the value of $15,500,000 are turned out. On May 7 the merchants of Dix avenue are going to hold a celebra- tion that is expected to eclipse any- thing of the kind ever Le in that part of the city. There will be bands, parades and special attractions by the score to entertain visitors. Among the other attractions wi ill be a magnif- icent line of floats in the parade. In- cidental to the big celebration, the merchants on Dix avenue will bedeck their stores with bargains that will appeal to the mass of visitors. The IX avenue merchants are to be com- mended for their enterprise and mer- chants in other towns and cities might do worse than to investigate this methods of enlarging and coming in close contact with the trade. Other places that have tried it have found it to be very successful as a trade bringer. The golfers are getting busy on the links. To thousands of other Ameri- cans the links would also prove in- viting—that is, the links made of sau- sage. “Allie” Jones, St. Johns grocer, al- ways affable to traveling men, was particularly kind to them last week. The cause of Mr. Jones’ happy smile was a surprise in the nature of a visit from his daughter, who has been at- tending school at Ypsilanti. _The swatter should begin on the flies now. : We knew all the time the editor of the Tradesman was jealous of the traveling men rhymesters. H. C. Rice, city salesman for A. Krolik & Co., is using a new Ford car in his quest for business. J. L. Borden, merchant of Ithaca, was a Detroit business visitor last week. The Ypsilanti merchants have re- organized their association and have broadened their scope. The new as- sociation will investigate methods for bettering trade conditions and will keep a check on that vexing person- age known as the habitual dead-beat. The people who will not pay their bills will be placed on a list that will be open to all members of the as- sociation. The name of the new or- ganization is the Ypsilanti Industrial and Credit Association. It is headed by Fred Nissley, an up-to-date mer- chant with lots of push, energy and good ideas. Pekin and Tientsin, China, are now connected by telephone. Now if they had a few Yankee traveling men making the territory they would be really and truly up-to-date. Frank Ferris, who made _ Royal Worcester corsets become as thick as grass on a lawn throughout Michi- gan, says that stockings are a wom- an’s savings for a rainy day. A traveling man informs us that he visited the Steele Hotel, at St. Johns, last week and found no indi- vidual textile towels for the use of the guests. In view of the recent controversy between the hotel pro- prietor and a writer for the Trades- man and the fact that it is in direct violation of the law, we are loth to believe that the report is true—or that there must have been a mistake of some kind. We are sure if the hotel management made a mistake it has since rectified it. If it was intentional, we are also sure it will be rectified, as Uncle Jimmie Hammell’s patience can pies only to a certain point be- fore exploding. The Hawkins House, at Ypsilanti, is another hotel that is violating the in- dividual towel law. A. Kellenberg, well-known mer- chant of St. Charles, was in Detroit on business last week. \. M. Ganyon, who opened a small notion and confectionery store about MICHIGAN two years ago at the corner of Sel- den and Greenwood streets, has pur- chased the grocery stock of I. Co- hen, on the opposite corner. Mr. Ganyon has worked hard and conscien- tiously since becoming a merchant and has made hosts of friends in the neighborhood who are pleased at his well-deserved success. Swat the first mosquito also. Store improvement are not confin- ed to Detroit alone, according to stories we hear from the traveling men who have visited Bancroft of late. ©. 1. Parsons, who owns a hardware store in this enterprising village, is remodeling his store ELMER BREVITZ thoughout and is putting in new fix- tures, which will make his store one of the finest of its kind in that lo- cality. A _mulish traveling man, according to Jack Golden, proprietor of the Hotel Golden, at Howard City, is a traveling man who is always kick- ing and generally at the wrong time. F. A. Hinch, member of Cadillac Council, No. 143, is confined by ill- ness to his home at 165 Wenona ave- nue. The dance given by Cadillac Coun- cil, No. 143, at the Knights of Co- lumbus hall last Saturday night was well attended, over 150 putting in an appearance and was one of the most enjoyable parties of the season. C. D. Carpenter, who conducts one of the largest dry goods stores in Big Rapids, was in Detroit on busi- ness last week. We are always glad to get a story —but, of course, it must be. absolutely true. Everybodv else is glad—unless he happens to bea perpetual grouch —and besides, it is a great help to us in filling up our Detroit page. Harry Bassett, a member of Cadillac Coun- cil and representative for the Harry Watson Cigar Co., of Flint, a few days ago started on an automobile trip with his employer, Mr. Watson. The start was made at Flint. If it were not for giving away the plot, we would say it soon ended _ there also. About eight miles out of the city the automobile got stalled in the mire—directly in front of a farm house. Harry Watson sent Harry near to the house for help and hen Harry B. reached the house he foaad the farmer loading a bull into a wagon, preparatory to bringing it to the market. [n - the meantime Harry Watson started up his engine and succeeded in backing out of the mud. Did he wait for his companion? Yes, like a politician keeps a promise. He simply started back for Flint as fast as the little machine would travel, leaving his discomfitted companion to ride back with the farmer—and the bull. Right here is where Harry’s troubles began. The farmer wanted him to ride with the bull, but the bull had ideas of its own and, according to Harry’s friends, the bull won out, and on investigation, the friends found out the reason. It seems Harry’s TRADESMAN reputation for throwing the bull had reached even the little farm house and what chance would one poor bull have with such a person as he? Word has been received from Battle Creek that Mrs. Fred Clarke is in a precarious condition. Mrs. Clark fell down a flight of stairs recently, but apparently was none the worse from the fall. It is not known whether this had anything to do with the pres- ent condition or not. Mr. Clarke is represenative for Weed, Colburn & Co., of Toledo, and is a member of Cadillac Council, having for the past year acted as editor of the Booster, a magazine published in the inter- ests of the Council. The sympathy of the boys are extended to Mr. and Mrs. Clarke, with the hopes of a speedy and permanent recovery. F. S. Stockwell, general manager Edson, Moore & Co., has gone South for a few weeks’ vacation. The Funeral Fund Association, re- cently organized by Cadillac Council, now claims sixty-five members. The object of the Association is to pro- vide burial fund for members, the only assessments levied being on the death of a member and the amount will be restricted to one dollar. The amount to be dispensed in each case by the Association depends solely on the number of members in good standing. In other words, if there are 100 members, the amount issued will be $100, etc. The membership is restricted to Cadillac Council and the cost is so nominal that no mgm- ber of the Council should fail to send in $1 for a membership in the Asso- ciation. We cannot understand why the clothing manufacturers employ artists at a high price to make pictures ad- vertising their goods, when they could, at a small cost, take photo- eraphs of some of our young travel- ing men. Our idea of unnecessary labor is undertaking to educate the Trades- man editor to traveling men’s poetry. Otto Lagsole, general merchant at Blissfield, was one of the many De- troit visitors last week. Poor Richard says that :t is better to have a swelled head than a shriv- eled brain. About fifteen years ago a little man started a little store in Detroit. The little store contained a little stock of a little of everything in the dry goods line. The name of the little CHARLES C. WELKER man is L. L. Steinberg. Diligently Mr. Steinberg worked throughout all these years and, as usual, diligence brought its reward. The part of De- troit known as the west side is great- er in population tham any city in Michigan, outside of Detroit. To-day L. L. Steinberg is one of the big men of the west side and conducts one of the west side’s big department stores at 2086-2088 West Jefferson avenue. Mr. Steinberg has accumulated his share of the world’s goods and, in order to prepare for a real rainy day, he still continues to gather them in. April 1, 1914 As is generally the case with success- ful men, he is not what would be called lucky, but he is a worker with the necessary amount of ability to make a success. W. H. Gay, Mian; F. L. Cook, Farmington; Hubbard & Co., Case- ville; Streeter & Co., Memphis; Luft, 3iddell Co., Monroe; W. &. Dooley, Linden and M. C. Lathrop, Owosso, were a few of the hundreds of Michi- gan merchants who visited the Detroit market last week. It is better to have loved and lost than to have to pay a weekly ali- mony. As a special inducement to bring the Indiana merchants in closer re- lation with the Detroit market, the wholesalers and manufacturers’ branch of the Board of Commerce will run special trains, at their ex- pense, from Elkhart. The date has been set for May 8 and will extend through the following week. The traveling men covering Indiana will be in Detroit that week to assist in entertaining their customers. Spe- cial entertainments will be arranged for the amusement of the visitors and everything possible toward making the trip one long to be remembered will be carried out. The expenses for the week will be divided pro rata among those who belong to the asso- ciation. With Detroit in the lead in many different lines and a close run- ner up in others and the excellent railroad service into Indiana, there is no reason why this city should not enlarge its present business with In- diana merchants. Besides, Detroit is one of the best cities in the United States in which to find the most varied and pleasing entertainment and won- derful sights. True love never runs smooth. most love. The Detroit Board of Commerce has entered into a campaign to in- crease its membership by 1,000 mem- bers. At a meeting held in the rooms last Friday, 168 new members were taken into the organization. The campaign is being carried on by three divisions known as the Federals, Americans and Nationals. The three “leagues” to date are running neck and neck in the campaign. Every smoker, however, knows that many a nickel cigar is sold for 10 cents. The conductor on No. 4 Pere Mar- quette, leaving Grand Rapids at 5 p. m., is a firm deciple of the Safety First propaganda. A few days ago, on arriving near Fox Station, he found the block system to be out of order, and, in trying out the portable tele- phone, he found he was’ unable to elicit any response from the operator. The conductor then walked 3%4 miles ahead of the train to the next station, which we believe is carrying out the Safety First movement with neatness and dispatch. “Bill” Wallace, cub salesman _ for Then married lives consist of true Herold, Bertsch & Co., is cavorting through Southern Michigan like a veteran. Up to January 1 Bill was assistant manager of the R. G. Peters Salt & Lumber Co. store, at East Lake. We wish we could be as sure of becoming rich as we are that he will make a successful salesman. His headquarters are in Grand Rapids. Next of the series of dances given by Detroit Council No. 9, will be held at the hall, 109 Congress street, East, next Saturday night, April 4. Visit- ing members, as well as all traveling men, their wives or _ sweethearts, are cordially invited. This does not mean traveling men are invited to bring their wives and sweethearts. One at a time will an- swer. George Elmer Shrom (Union Pa- per & Twine Co.) is now willing to admit that a 10-cent cigar can also be a Nichol cigar. If a traveling man had to depend on the revenue derived from selling poetry to the Tradesman He wouldn’t smoke cigars. James M. Goldstein. 4 } 5 eae i shat MR aeRO a i eb 4 | | i i i a soci April 1, 1914 MICHIGAN TRADESMAN 7 Four Members of One Family Sell- remained three and a half 866 Oakland avenue. Mr. Berg is a _ Seating Co. for one year. He then ing Goods on the Road. years. He then secured a po- member of Fifth Reformed church. secured employment with Peterson & Grand Rapids is probably the only _ sition with Baker & Hoek- Adler, clothiers, at South Bend, In- city in the country that can show four members of one family on the road at the same time. In the illus- tration above are Y. and J. J. Berg, each of whom has a son now follow- ing in the footsteps of his father as a traveling salesman. Ysbrandus Berg was born at Sap- pemeer, Groningen, Holland, Aug. 24, 1864. He came to this country at the age of 19 and secured employ- ment with H. Leonard & Sons as general helper and packer, then as stock-keeper and later as office man. Ile then went on the road, covering the territory within a radius of six- ty miles of Grand Rapids, including the Holland colony. He still retains this position which he has held twelve years, never having worked for any one else. Mr. Berg was married Feb- ruary 24, 1887, to Miss Cornelia S. De Langen, whom he had from childhood. They have five chil- dren—three boys and two girls. They reside in their own home at 447 Gra- ham street. Mr. Berg is a member of the First Christian Reformed church of which he is a Deacon. Treasurer of the hobby is fishing. known He is also Poor Bund, Hes John J. Berg was born at Sappe- meers, Groningen, Holland, April 24, 1873. He came to this country when he was 13 years of age. He secured a position with H. Leonard & Sons as errand boy, then as stock clerk, then floor salesman and later travel- ed on the road for the company for nine years. He then traveled for the Grand Rapids Notion & Crockery Co. for two years, when he went on the road for Geo. H. Bowman & Co., remaining with this house two years. He subsequently. traveled for Geo. H. Wheelock & Co. of South Bend, Ind., for two and a half years, leav- ing this house to go on the road for Hollweg & Reese, of Indianapolis,, covering the entire State, with the exception of Detroit and the Thumb country. He sees his trade every ninety days. Mr. Berg was married Oct. 6, 1893, to Miss Nettie Den Houwer, of Detroit. They have three children—one boy and two girls and reside at 1014 Caulfield ave- nue. Mr. Berg is a member of Grace Reformed church on Caulfield avenue, of which institution he is a Deacon. He is also a member of the U. C. T. His hobby is work. Jacob R. Berg, son of Y. Berg, was born in Grand Rapids January 15, 1888. He attended the _ parochial school on Wil'iam street and at the age of 15 secured a position with the Grand Rapids Stationery Co. as er- rand boy, which he continued one year. He then obtained employment with H. Leonard & Sons-as errand boy which he held one year. He was later promoted to the position of stock clerk which he held two years, and then was made salesman one year. He worked a year in the freight office of the G. R. & I as tracing clerk when he left to represent the Pru- dential Life Insurance Co., where he stra and later with the Hanselman Candy Co. On Jnauary 1 of this year he engaged with the Valley City His hobby is music. He speaks both Holland and English. Jacob Arthur Berg, son of J. J. JACOB R. BERG, J. J. BERG, Candy Co. and covers the territory within sixty miles of Grand Rapids. He sees his trade every thirty days. Mr. Berg was married Dec. 7, 1908 to Miss Marina A. Sorber. They have three children—two boys and one girl—and reside in their own home at JACOB A. BERG, ¥. SERG. Berg, was born Sept. 22, 1893. He attended the public ‘schools until he was 16 years of age, when he secur- ed a position as errand boy with the Houseman & Jones Clothing Co. Later he acted as assistant corres- pondence clerk for the American diana. He then took a position with P. Steketee & Sons, taking charge of the boy’s clothing department. Later he allied himself with the Valley City Biscuit Co., covering the Holland col- ony and nearby towns. Mr. Berg was married Feb. 22, 1913, to Miss Margarette Ruth Tilman. They re- 1014 Caulfield avenue. Mr. Berg is a member of Grace Reform- ed church. His hobby is automobil- side at ing. —_—_+2___ Butter, Eggs, Poultry, Beans, and Po- tatoes at Buffalo. Buffalo, April 1—Creamery butteer, fresh 23@26c; dairy, 22@23c; poor to good, all kinds, 15@18c. Cheese—New fancy, 17'%c; choice, 164%@1ic; poor to common, 6@12c; fancy old, 18@18%c; choice 17@ W7tAc. Eges—Choice, fresh, 2014@22c. Poultry (live)—Turkeys, 18@20c; cox 12@13c: fowls, 18@19c; ducks, 18 (®20c; dressed chick 18@20c; turks, 20 @24c; ducks, 18@20c; towls, 17@18c; eeese, 15@16c. Beans—-Marrow, $3@3.35; medium, $2.10@02.15; peas, $2@2.05; white kid- > ney, $3@3.25; red kidney, $2.75@3. Potatoes—70@75c. per bu, Rea & Witzig. ee The kind of language to use in writing an advertisement is the kind the reader of it will understand. That is the chief qualification. OO The chap with a rowboat taste and a steam yacht income is rich, ee er tl A A annem Marriage sometimes opens the eyes of blind people. We manufacture a big line of TRIMMED HATS good selling numbers. hours from receipt of order. Get the habit of handling the Corl-Knott hat. for Ladies, Misses and Children, prices ranging from $1.75, $2, $2.25, $2.50, $2.75 and $3 each, Especially adapted to the General Store Trade. These hats are made of new material, artistically trimmed and up- to-the-minute in style and design. condition that customer agrees to keep two-thirds of number of hats sent. You are taking no chances, as we make nothing but Delivery guaranteed within twenty-four CORL, KNOTT & COMPANY, Ltd. GRAND RAPIDS, MICHIGAN Approval orders solicited on HicrGANSPADESMAN (Unlike any other paper.) DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY, Grand Rapids, Mich. Subscription Price. One dollar per year, if paid strictly in advance; two dollars if not paid in ad- vance. Five dollars for six years, payable in advance. Canadian subscriptions, $2.04 per year, payable invariably in advance. Sample copies 5 cents each. Extra copies of current issues, 5 cents; issues a@ month or more old, 10 cents; issues a year or more old, 25 cents. Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Zditor. April 1, 1914. ANOTHER LEGAL VICTORY. In the case of E. A. Stowe vs. United States Express Company, de- cided last Thursday, the Supreme Court of this State sustained the rule that express companies are bound, at all hazards, to deliver the goods car- ried by them to the consignee per- sonally, if he is to be found in the dis- trict established by the company for making delivery. So strict is this rule that it is held that “no circumstances . of fraud, imposition or. mistake will excuse the common carrier from re- sponsibility for a delivery to the wrong person. The law exacts from him absolute certainty that the per- son to whom the delivery is made is the party rightfully entitled to the goods and puts upon him the entire risk of mistakes in this respect, no matter from what cause occasioned, however justifiable the delivery may seem to have been or however satis- factory the circumstances or proof of identity may have been to his mind; and no excuse has ever been allowed for a delivery to a person to whom the goods were not directed or con- signed.” The Court held that it is “a rule of public policy and convenicnce in- troduced to prevent the necessity of going into circumstances impossible to be unraveled; that the rule is rig- orous, but it must be considered that a carrier may always, with certainty, even if with some inconvenience, dis- charge itself of the responsibility as carrier.” In the case in question the express company’s driver left the goods—a basket of peaches—at Mr. Stowe’s former residence, which he had left about a year before. The last city directory, however, gave that as his place of residence and the directory was consulted by the agent of the express company for the purpose of ascertaining his residence before the driver was sent out with the goods. When the driver got to the house he enquired of a workman in the yard if that was Mr. Stowe’s residence and was informed that it was. He also observed the name E. A. Stowe on the door plate. He found none of the family at home, but set the goods inside the house and went away, fraudulently signing Mr. Stowe’s name to the receipt. The court held that these circum- stances furnished no excuse for the - MICHIGAN failure of the express company to find Mr. Stowe, either at his place of busi- ness or at his then residence or to deliver the goods to him personally. The editor of the Tradesman has prosecuted many causes of this kind through the courts in behalf of the mercantile interests of the State at an expense of many thousands of dollars and in no case has he ever solicited or accepted any reimburse- ment from those most directly bene- fitted by the outcome. All he aims to accomplish is to clear up disput- ed points and make the life of the merchant a little more endurable when dealing with either corporations or individuals who seek to obtain un- fair advantages through the power of numbers or the crushing force of aggregated capital. The combina- tions formed and maintained by the express companies have been crim- inal conspiracies which must be pun- ished by the strong arm of the law unless they are immediately abandon- ed for all time. It has been the custom of the editor of the Tradesman to invariably pur- sue these matters to the tribunal of last resort, so that when the ques- tions at issue are finally settled they are settled for all time. It goes without saying that they have always been settled right. The fact that Mr. Stowe has never received an adverse decision in the court of last resort shows very plain- ly that he never undertakes the prose- cution of any cause until he has fully satisfied himself as to the fairness and justice of his position which en- sures ultimate victory. THE BUSINESS OUTLOOK. The business outlook is considered here from two somewhat _ distinct points of view. One takes cognizance of immediate prospect; the other of the possibilities of a time some months away. From the first of these points of view, the fact that stands out with greatest prominence is the general reluctance of business men to embark upon new enterprise. The other view takes account of the quite unmistakable broadening of the borrowing demand at banks by manufacturers and merchants, and of the enquiries for future accommoda- tions. What chiefly engages atten- tion now is the constant complaint that the season has not come up to expectations, and that buying has not grown beyond a demand for imme- diate needs. Industrially Michigan manufacturers are not operating on the average over 60 per cent. of ca- pacity, while establishments depend- ing upon railroads are down much below that ratio—which means a large number of workingmen are still idle. Yet, with the reduced forces, enough work is on hand to keep the plants going for two months hence, and an impression exists that a change for the better will be distinctly vis- ible by July, assuming present crop prospects are fulfilled. Should the agricultural situation work out as is now indicated, it is the opinion that other considerations of an unfavor- able or restrictive character may be disregarded. TRADESMAN THE RAILWAY RATE CASE. The Interstate Commerce Commis- sion’s announcement, that the rail- way side of the application for high- er rates will be heard again in April, has again directed attention here to the probable outcome. Even in Washington, there is much keener interest in the forthcoming decision on the application of the Eastern carriers for a 5 per cent. increase in freight rates than in the Congress- ional programme of general legisla- tion. The prevalent expectation now is that the Commission will make its decision known toward the end of May. Few believe that the applica- tion of the roads will be refused com- pletely; on the other hand, compara- tively few believe that the Commis- sion will grant all of the uniform 5 per cent. advance the roads have ap- plied for. It is estimated that, in round num- bers, the carriers making the appli- cation would add $50,000,000 to their annual revenue if the 5 per cent. in- crease is granted. Mr. Brandeis has undertaken to show that the transpor- tation companies could save a large part of this sum by re-organizing their methods of doing business and by putting into effect certain large economies which he has named. The Interstate Commerce Commission, on January 20, decided that the allow- ances to industrial railways for free services performed on industrial rail- ways, which are plant facilities, were illegal. The Commission ordered them discontinued. The Commission found that these services and allowances depleted the revenues of the carriers in official classification territory to an amount conservatively estimated at not less than $15,000,000 a year. This is nearly one-third of the total of what the increased revenue would be if the 5 per cent, rate increase is granted. The order of the Commis- sion to discontinue this particular free service, therefore, gives at least some of the carriers this large measure of relief, whether or not the pending ap- plication for increased rates is grant- ed. It is always to be borne in mind, however, that these “tap lines,’ “in- dustrial lines,” and other free ser- vices are a factor with only a few of the roads which are asking for the increase, and hence could not fairly offset such increase with carriers not concerned in giving such free serv- ice. And whatever principle is fol- lowed in the Commission’s decision on the application for higher rates, it must apply to all railways engaged in the same general territory and in similar traffic. TOO MUCH TEMPTATION. While local merchants and ness men are sometimes a little free busi- in their criticisms of the police de- partment for not being able to ap- prehend burglars and safe breakers more expeditiously, is it not possible that the merchants themselves are to blame, in a degree, for many of the burglaries which occur, by placing temptation in the way of men of cun- ning minds and seared consciences? For instance, a certain department store on the main business street of this city is keeping its daily receipts April 1, 1914 over night in a safe that was never intended to be anything but fire proof and which would yield little resist- ance to the skillful safe cracker. It is not unsual for this house to have from $6,000 to $10,000 in currency on hand Saturday night. This amount is carried over two nights and a Sun- day in a safe of an antiquated pat- tern which is devoid of a money chest or burglar proof device of any kind. A regular watchman is employed in the store, but it would be compar- atively easy for two desperadoes to gain entrance to the store and cover him with weapons. Before it would be time for him to turn in his next report at the alarm box they could blow the safe with nitro-glyc- erine and make good their escape. This house could acquire a burglar proof chest for $300 or $400 that would render it invulnerable to attacks of this character. So long as busi- _ness houses put a premium on safe breaking by making it comparatively easy for burglars to make large hauls, so long will complaints be made against the police department be- cause it cannot apprehend the des- perate men who are abroad in the land. WATCHFUL WAITING. The Tradesman President Wilson credit for being a thoroughly conscientious public officer, who would like to see the people, of tre United States happy and the country prosperous, but his unfortunate pol- icy of “watchful waiting,” in connec- tion with the Mexican situation, is equally disastrous in its effects on the business interests of the country. On all matters pertaining to both big and little business and their relations to the enforcement of the Sherman law, no one is able to determine what he proposes to do or what his cab- inet officers contemplate doing. The result is commercial chaos. Business has not been so dull for twenty years as it is at the present time. This condition will necessarily continue to grow worse until the Wilson admin- istration gets down off the fence and takes a stand, one way or the other. This country is so big and its re- sources are so great that it can with- stand any kind of adverse legislation, but there is one thing it can not stand—and that is uncertainty. It js, of course, unfortunate that Mr. Wil- son is not himself a business man and that he has not surrounded him- self by business men. His associates are mostly dreamers, idealists, freaks and cranks. Sooner or later, how- ever, he must come to realize that his policy of “watchful waiting” is absolutely destructive to public con- fidence and good business and that unless he and his associates recede from their present position of in- activity and uncertainty, the business interests of the country will be plunged into chaos. gives Don't wait for the doctor to order you to take a long vacation to avoid breaking down. Take a short vaca- tion now. Alas, that a wise man can’t help looking like a fool at his own wed- ding! i i } i | | lisesi Sowa April 1, 1914 STOWE VS. U. S..EXPRESS CO. Former Wins Out in Court of Last Resort. The Michigan Supreme Court hand- ed down a decision March 26 in the case of E. A. Stowe vs. U. S. Express Co. which is of particular interest to every shipper in the State. In fact, the matter was fought through the court of last resort solely in the interest of the merchants and_ ship- pers of the State. The amount at stake was only $1, but the editor of the Tradesman cheerfully expended several hundred dollars in prosecut- ing the cause and securing an im- portant addition to the organic law of the land in the interest of those who deserve and require protection from the unjust exactions and crim- inal practices of the express com- panies. The full text of the decision, which was concurred in by all the judges of the Supreme Court, is as follows: In this action the plaintiff seeks to recever against defendant a judgment for one dollar, the value of a basket of peaches. Defendant undertook to transport the peaches and is said to have incurred liability because of its failure to deliver them to plaintiff, the consignee. Begun in Justice Court, where plaintiff had judgment, the cause was appealed to the Circuit Court and was there tried by the court. It appears that Dallas D. Alton, residing in Fremont, on September 6, 1911, delivered to the defendant, at Fremont, a basket of peaches, con- signed to plaintiff and marked “E. A. Stowe, Grand Rapids, Mich.” He prepaid the charges and was given defendant's receipt. The peaches were a gift to plaintiff who expected from them, he says, nothing but the pleasure of eating them. He did not know until later that the peaches had been sent to him. At some time during the same day the peaches ar- rived in Grand Rapids. Defendant undertook to deliver them to the con- signee. For this purpose it consult- ed the city directory and found there- in the name of plaintiff with his resi- dence given at 100 North Prospect street. In fact, plaintiff did not live at the place indicated, and had not lived there for more than a year. He lived at the Hoffman Apartments and his place of business was, and for years had been, within one square of defendant’s office. Plaintiff had lived for a number of years at 100 North Prospect street and his wife, from whom he was separated but not di- vorced and for whom he made pro- vision, continued to live there. The agent of defendant took the package to this address, found a man employ- ed about the place, asked him if it was plaintiff's residence, was told that it was, saw the name E. A. Stowe upon the door plate, found no one in charge of the house, set the package in the back part of the house and went away. He turned in a receipt for the package, signed “E. A. Stowe,” himself signing the name. This was in the forenoon of September 7. Mrs. Stowe found the package about 12 o’clock and had it conveyed to the cellar. Plaintiff left Grand Rapids about 10 o’clock on the morning of September 7 and remained out of the city until Sunday evening, September 10. Arriving at his office September 11 he found two letters, one from his wife, telling him that a basket of peaches had been left at his residence addressed to him, the other from Mr. Alton, informing him about the ship- ment of the peaches. When these letters were written or were mailed does not appear. He requested the defendant to get the peaches and de- liver them at his office. which defend- ant did. Plaintiff refused them be- e MICHIGAN cause they were decayed. Defendant did not know of the estrangement and separation of plaintiff and his wife. or that plaintiff lived in the Hoffman Apartments, and did know, generally, where plaintiff's business office was. Plaintiff had previously received at his office express packages addressed as the package of fruit was addressed. The plaintiff, on October 7, 1911, executed an order and release, au- thorizing the defendant to adjust a claim entered on account of the loss of the peaches with Mr. Alton, con- taining the statement: “On such. settlement I release United States Express Company from all claims and liabilities on account of loss in the above case.” No settlement has been made with Mr. Alton by defendant. The principal contentions made up- on this state of facts are, first, that plaintiff had no property’ in the peaches; second, there was a delivery of them, which discharged defendant; third, if there was a failure to make proper delivery, plaintiff's absence from the city would have prevented a delivery to him and no injury re- sulted. Ostrander, J. facts): We have no doubt that the plain- tiff may maintain the action. De- fendant did not make a proper deliv- ery of the peaches. It made no de- livery. Adrian Knitting Co., vs. Wa- bash R. Co., 145 Mich,, 323; 4 Elliott on Railroads, Sec’s. 1524, 1523; Bul- lard vs. Am. Ex. Co., 107 Mich., 695. The question of most importance is whether, having still reasonable time to make delivery when plaintiff left the city, the fact that he did leave, and that during the interval before he returned the fruit perished, may be offered as an excuse which will re- lieve defendant from liability as a common carrier. A single case, Hut- chinson vs. U. S. Express Co., 59 S. E. Ren., 949, in which a similar excuse was held to be available to the car- rier, has been brought to our atten- tion. In that case, the carrier failed to send to the consignee written no- tice, by mail, of the receipt of goods. It appearing that the consignee ‘would not have received the notice if one had been sent and that the omission of duty resulted in no injury to him, a recovery was refused. Applying such a rule here. it may be said that plaintiff was not injured by the failure of defendant to deliver the peaches. It cannot be said that upon appear- ances defendant was not warranted in the attempt to deliver the peaches at the private house. If the agent of defendant had learned at the house that plaintiff did not live there, and had then made enquiry at his office or apartments, he would have learn- ed that he was out of the city. De- livery to plaintiff could not then have been made. Delivery to any one else would have been at the peril of the defendant, there being no evidence of any custom or of any business or other arrangement of plaintiff’s which would have protected defendant in making a delivery to any other per- son. If it had then sent a notice to plaintiff, he would have received it, probably. on September 11, which was the day he learned that the fruit had been sent to him and had arriv- ed. The effect of the. decision in Hutchinson vs. U. S. Express Co., supra, is to relax the rule of the car- rier’s liability, a rule of public policy and convenience, “introduced to pre- vent the necessity of going into cir- cumstances impossible to be unrav- eled.” 2 Kent Com., 602. Plaintiff is relying here upon a strict enforce- ment of the rule, having in reality suffered no injury on account of its violation. The rule is rigorous, but it must be considered that a carrier mav always. with certainty, even if with some inconvenience, discharge itself of its responsibility as carrier. We are of opinion that the rule should not be relaxed. The release referred to was condi- (after stating the TRADESMAN tional. The claim was presented to defendant and not allowed. It is no bar to the action. It follows that the facts do not sup- port the judgment, and that a judg- ment should have been entered for plaintiff for one dollar and costs of sult. The record is remanded to the Kent Circuit Court with directions to enter a judgment for the plaintiff. Plaintiff will recover costs of both courts. —_+->___ The Greater Grand Rapids Industrial Exposition. ‘How many people appreciate what the title means? But few. Even among the most enterprising of our citizens few realize that more than 400 different articles are manufactured in the in- dustrial establishments of the metro- polis of Western Michigan. Fewer still can form any conception of what it will mean to assemble a greater share of these products under one roof where the people can, as it were, se- cure a bird’s eye survey of the in- dustrial life of our city; where they can see capital and labor hand in hand in the development of the resources of this great State and great community; where these products can be seen in their making and in their finished con- dition. When one enters the doors of the Klingman building in Grand Rapids, April 20, he will be confronted with a picture from fairy land. The hands of the artists in decorating will have changed the bare, uncompromising in- terior of this splendid exhibition hall into a bower of beauty in blue, gold and white, the colors of that patriotic, energetic, fine body of men, Grand Rapids Council, No. 131, United Com- mercial Travelers of America, who, without thought of financial return, have given unstintedly of their time and their energy to make the Greater Grand Rapids Industrial Exposition a success; to show to the world the growing importance of this city as a diversified manufacturing center, sec- ond only to Detroit and- larger and more influential in its industrial activity than many other cities of its size. Earnest and hearty co-operation up- on the part of the business interests of Grand Rapids and, in fact, of all Western Michigan the management of this great undertaking is entitled to and should have. When it is over, this exposition will go down in his- tory as one of the greatest events of its kind ever held in the Middle West. It will spread broadcast the fame of Grand Rapids and its industrial and commercial activities in a manner never before accomplished. The exposition is unique in its in- ception and in the details being car- ried out, even in the methods of pub- licity. From among its thousands of fine specimens of American manhood and womanhood, four have been select- ed to convey to the public the keynote of the success of the city and the State, the harmonious, daily relations and intercourse between capital and labor. Mr. Capital, a man of fine face and figure, will escort Miss Grand Rapids, a gracious American beauty, whom he has helped to educate and de- velop into all that is attractive and worth while, while Mr. Labor and Miss Industry go hand in hand and shoulder 9 to shoulder with Mr. Capital and Miss Grand Rapids down the vale of life. The smiling countenances of these four representatives of all that is best in industrial and commercial life will be seen upon the highly ornamental and artistic posters and hangers gotten out to advertise the exposition, while they, in the flesh, will be seen upoa our streets, in the theaters and other public places and upon the streets of towns and cities around Grand Rapids, all of which are tributary to this city. Everyone in Wesetrn Michigan knows the exposition is going to be held. Why shouldn’t they? The commercial travelers of this city—no greater hus- tlers on earth exist—have spread and are spreading the good tidings. The exposition should be the talk of the town in every community within a radius of 100 miles of Grand Rapids. It deserves to be and those who pre- dict the exposition will be a success are making no mistake. >> ___. The Grocer’s Encyclopedia. Believing that the grocers and gen- eral merchants of the United States greatly needed a book giving informa- tion regarding their business, Arte- mas Ward issued, in 1882, The Gro- cer’s Handbook. It was so crude a performance that he now feels asham- ed of it. During the three decades that have since passed, he has dili- gently gathered material for a_ bet- ter book, the result being The Gro- cer’s Encyclopedia, a large volume of 748 pages, which treats of more than 1,200 subjects. The author's activity, for twenty years, as editor of the National Grocer, gave him unusual opportunities, which he sup- plemented by writing letters of en- quiry to all parts of the globe. The result is a work of great value and interest—a book indispensable to in- telligent distributors of foods and at the same time of importance to house- wives, who would less frequently have inferior articles foisted on them if they knew just what to ask for and how to judge quality. In these pages they can find out when different fishes are in season; what are the best coffees, teas, potatoes, apples, wines, and so on. There are twelve pages on cheese, with description of forty-eight varieties; twenty on cof- fee, with a color-page showing twelve varieties. Altogether, there are 449 illustrations, eighty of which are full- page plates in color; some of these are purely ornamental, but most of them are useful, suchas the four which show the most important cuts of beef. Under Canned Goods many will be surprised to read that, while in the matter of quantity we hold the rec- ord, in variety Europe surpasses us, Holland having canneries which put up several hundred kinds of edibles. Incidentally, there is a great deal of miscellaneous information, such as how to cook bacon, how to eat man- goes, how to test butter. There are also general articles of use to all busi- ness men, such as_ Trade-Marks, Partnerships, Good Will and Win- dow Dressing. ——_>-+ It takes an experienced traveler to tell about the things he saw that he didn’t. 10 MICHIGAN TRADESMAN April 1, 1914 '))) Lt {| | 1 — —S —, WOMANS WORLD h vy 3 | \ a 2 Estimating the Value of the Home Woman’s Work. Written for the Tradesman. Mrs. Wintield is a happy woman, satisfied to do her part in life by looking after the welfare of her very excellent husband and their four bright, promising children, the young- est of whom is just eighteen months old. Mrs. Winfield is strong, cap- able and efficient, else she could not do alone as she does all the work of the household, with the exception of the laundry and occasionally a little heavy cleaning. She is a good manager in all that that comprehensive term implies. She knows how to use her own energies to good advantage and she puts her efforts where they will count for the most, so that without being hurried and flurried and fagged and over- worked, she keeps a tidy house, sets her table with well-cooked and palat- able food, and still finds time to read books and magazines and enjoy a little well-earned leisure. She is an expert financier. Mr. Winfield’s income is not over-large, but his wife is so skillful in the fine art of wise expenditure that they always are comfortable and prosper- ous and are laying by a snug little sum every year. Moreover, what is of even great- er importance than the valuable abil- ities just mentioned, Mrs. Winfield has the rare faculty of putting all those about her at their best as to behavior, manners and efforts, and radiates an atmosphere of cheer and contentment. Mr. Winfield does not hesitate to declare proudly that she is his guide and inspiration, while the children look to her as the sun and center of their little universe. In this commercialized age when the worth of almost everything un- der heavens is estimated in terms of money, it may not be out of order to raise the question, what are the services of Mrs. Winfield or of any other woman situated as she is and directing the affairs of her little do- main as successfully as she is doing, worth in cold hard cash to her fam- ily and to the community at large? If Mrs. Winfield herself were asked the question, how much she really is earning in her position which in- volves much labor and the constant exercise of great tact, patience and discretion, she would not be likely to name a very high figure. She never has been a business woman in the commonly accepted meaning of the term. With the exception of teach- ing one term of a little country school before she was married, she never has drawn a salary nor_ received If asked to esti- mate the value of her present ser- vices, she probably would name the thirty or thirty-five dollars a month that she drew as a teacher, or she might mention the pay of some wom- en she knows who are employed as housekeepers. A neighbor of the Winfields, Mr. Mandeville by name, has had a sad experience during the last twelve months, from which may be drawn wages in her life. some very instructive inferences as to the money value of the work of a good wife and mother. Just about a year ago, by what some of us would call a dispensation of an inscrutable Providence, and others the inevitable consequence of a violation of law—albeit an uncon- scious and unintentional violation— Mrs. Mandeville took pneumonia and died suddenly. She had been in her home as seemingly indispensable a factor as Mrs. Winfield is in hers, and since her going to the’ Better Country her grief-stricken husband has employed whatever makeshifts he found available, in his efforts to supply as far as possible the mother’s care and oversight of their children. There are only two children in the Mandeville family, a boy and a girl of fifteen. of twelve The father did not wish to separate them, so the employment of a housekeeper seemed the best solution of his problem. In point of fact he has had several housekeepers and could tell a sorry story of waste and incompetence and downright slovenliness. The latest incumbent was the best of the lot and remained the longest. She was a good worker and not especially ex- travagant, but she had no control whatever over the son and daughter. They simply ran wild. Mabel and Victor are not bad children, and while under their mother’s firm and steady guidance they and obedient. were well-mannered 3ut they are full of life and were quick to see the weak places in the housekeeper’s attempt- ed government. Mr. Mandeville, al- thought a steady man, a model in his habits and very fond of his children and deeply conscious of his responsi- bility toward them, does not want to be tied down to looking after them every moment outside of hours. business (Let this last impress itself properly upon the mind of the read- er.) All things considered, Mr. Mandeville has decided that it is best for him to break up housekeeping and not carry on longer a system of liv- ing that is by no means inexpensive as to money cost and very unsatis- factory as to results. Accordingly he has placed Mabel in an excellent private school for girls, where he is convinced she will not only be thoroughly — instructed but looked after properly outside of study hours. For her board, tuition and school uniforms he pays $725 per year. There are also some ex- tras. Victor is soon to enter a boys’ military school which is little if any less expensive. With clothing them, paying their board during vacations, paying dentists’ biils and other in- cidental expenses, Mr. Mandeville’s outlay for his son and daughter, even if they remain in good health with no accidents nor extraordinary expenses of any kind, will overrun two thou- sand dollars per year. Perhaps he might find some schools just as good as those he has selected, where the rates would not be so high; but they would be farther away, thus necessitating additional cost for rail- road fare. Besides, he wants his children near by, where he can see them frequently. So he thinks he may best pay the price and patronize the schools close to his home city. Mr. Mandeville is not wealthy nor is he a man of any snobbish nor even aristocratic tendencies. He is a plain person, democratic in all his ideas. He really would prefer that his boy and girl be educated in the public high school, with useful home tasks to perform mornings, nights and Sat- urdays, to the training they will re- ceive in the private schools where the atmosphere inevitably is some- what remote from the common life of common people. That is, he would prefer the high school if he could make the home life what he feels it ought to be. Lacking this essential, he is trying to do the best that cir- cumstances will allow. As to his other plans, he has rent- ed his home funished, reserving one He has hated to do this, knowing that the furni- room for his own use. ture, treasured so watchfully by his wife that the different like new after years of service, will pieces look soon show signs of hard wear, and that it will cost more to keep up the building than when they occupied it themselves—all this even though his renters are careful people as renters go, and as good and reliable as he is likely to get. When Mrs. Mandeville was alive she “ran the house’ very nicely on an allowance of eighty dollars per months. With this she bought all the groceries and provisions, paid the fuel, gas and light bills, and also clothed herself and the son and daughter. By careful economy she saved enough money to buy a new piece of furniture now and then, or new shades or curtains as they were needed. Occasionally she bought theater tickets for the whole family or took them all on a little outing. It is plain to see that Mr. Mande- ville’s expenses will be increased at least from one thousand to twelve hundred dollars a year over what they they were when his capable and effi- cient wife was alive. This is speak- ing merely of money cost, making no mention whatever of his loss of the comfort of his exceptionally happy home and ot the companionship of his very congenial wife. Now were not Mrs. Mandeville’s services actually worth one thousand to twelve hundred dollars annually —worth more than this indeed be- cause this is the cost of substitutes that no one pretends will compare with the original? And if Mrs. Mandeville, with only two children and one of these nearly grown, was worth eleven or twelve hundred dol- lars in her home, what may be con- sidered a just estimate of the value to her family of Mrs. Winfield’s ser- vices, she having four children, one of them little more than a baby? The fact that there usually isn’t the money to pay these home women makes no difference regarding the point under consideration. We are speaking of what their work is worth. In reality it can not be measured in terms of money but is like unto wis- dom, which the Good Book declares “can not be gotten for gold, neither shall silver be weighed for the price thereof. No mention shall be made of coral or pearls; for its price is above rubies.” But it may be a satisfaction to such women as Mrs. Winfield to realize that their, labor of love is worth no inconsiderable amount in actual money, as shown when an at- tempt is made to secure as good a substitute for their services as is ob- tainable. Quillo. 2+. The man who thinks that he knows it all never tires of trying to put others wise. —__~++~+__ Some gifts were better left ungiven —the gift of gab, for instance. MACAULEY SAID Those inventions which have abridged ‘distance have done the most for civilization. USE THE BELL And patronize the service that has done most to abridge distance. AT ONCE Your personality is miles away. Every Bell Telephone is a long distance station. Spay an nag anemia fe citi cca “Resets ae erage nema Pe sihitiaiaaeeeiciaenaeapaanc aah ery linens April 1, 1914 The Isolation of the Country Mer- chant. Written for the Tradesman. A great many people at the pres- ent time seem to be much concerned about the isolation of the farmer, and are offering plans and suggestions for the amelioration of his condition. How many have discovered or are - concerned about the isolation of the country merchant? There may be a difference of opin- ion as to who should be classed as country merchants, so it may be well to state that the following has refer- ence especially to merchants at the crossroads off the railroad, in the little villages and at the railroad sta- tions which have only one or two stores, usually but one in the same line of merchandising. The farmer has frequent opportun- ity for with others en- gaged in the same work and obtains valuable thereby. Not so with the country merchant. His chances to conference suggestions discuss questions relat- ing to merchandising with others sim- ilarly situated are few and far be- tween. He may gain considerable from traveling salesmen if he chooses; he may obtain helpful suggestions from his wholesalers if he but shows a willingness to accept advice; and he may obtain much from trade journals if he will subscribe for and read them. Still, there is a lack of the personal touch with others who best understand his problems and_ his needs, each of whom may have over- come difficulty, solved some some J. M. CONNER Dry Goods, Groceries, Boots and Shoes Oklahoma Brenard Mfg. Co., Iowa City, Iowa. Gentlemen—On the first of Novem- ber we closed with your plan and found it to be all that was claimed for it and even more, and to-day we are giving your Mr. Price an order for another, which we will start ot once. We highly recommend your system to any merchant looking for a rast eash producer. Yours very truly, J. M. Connor. J. J. HILL & SON The Corner Drug Store Texas Brenard Mfg. Co., Iowa City, Iowa. Yentlemen—Our receipts for the last day—collections and sales—was $1,192.75 in cash. That was quite a good sale and better than we ex- pected on that day. : Yours respectfully, J. J. Hill & Son. petitors, If you desire to use our plan in in your town. We grant exclusive use of this plan against com- from you, as any delay on your part may mean that your competitor will already have secured the exclusive right For quick action telegraph. MICHIGAN TRADESMAN problem, made some advance which he has not. : If the country merclrant ever gets away to seek the companionship, the counsel, the encouragement to be had only from mingling with others of like occupation he must resolutely The de- mands of the public, if not more ex- acting in his with chants in villages and towns having several stores in each line, are un- remittent. He is expected to be al- ways at his post. appointed almost every away from the store. This difficulty is hard to overcome. The most clerk can not fully take the place of the proprietor, and in his location and with his lim- break away from his duties. case than mer- Some one is dis- time he is competent ited trade the country merchant can not always afford a clerk, let alone one of much experience and ability. Again, the country merchant is iso- lated in respect to his position in society. His occupation is distinct from all others. Their aims, their plans, their methods, their sym,- pathies, their companionship are all more or less influenced by their vo- A farming community may ordinarily be most cordial and friend- ly toward those of a different occu- pation; they may have implicit faith in a merchant’s honesty; their deal- cation. ing with him may be pleasant and sat- educational them on an equal footing; but any indica- isfactory; religious or matters he may discuss with tion that he aspires to lead, to direct, to shape, to influence their undertak- BURCH CLOTHING COMPANY Clothiers and Furnishers Missouri Brenard Mfg. Co., Iowa City, lowa. Dear Sirs—Please send us more eards as ones enclosed. We are in immediate need of them and would like to have them as soon as possible. Our business for November 60 per cent. increase over same month last year. Please rush cards. We are, Respectfully yours, Bureh Clothing Co. P. GERANEN & SON The Big Brick Store South Dakota Brenard Mfg. Co., Iowa City, Iowa. Gentlemen—We must your proposition has done wonders for us up to the present time—can not see what else we could have done to bring in the money that it has while it has been such a poor time on account of the crop failure last year. Trusting to hear from you by re- turn mail, we remain, Yours truly, J. Geranen «& state that Son. your town let us hear BEWARE is a branch of it. ings in matters pertaining to their occupation is met with disfavor. His advocacy of any measure is at once attributed motives. The farmer puts the business man on the to selfish opposing side in the financial game, or always expects him to be there. Without injure his feelings. or even to apprise him of intention to the fact, by what he may hear or observe he is made to feel that he is principally a servant of the people— very useful, very necessary it may be —and must accept a servant's posi- tion; the public to demand and com- mand, he to exert himself to the ut- most to comply with its requirements or lose its favor. The greater his success as a mer- chant and the more indispensable he becomes in this relation to the com- munity, the less opportunity he has to join in social gatherings. Farm- ers make it a point to transact busi- ness on their way to and from all week day or evening meetings or en- The tardy ones keep the merchant at the store until too late for him to go, and the first to return must find him ready to serve them. tertainments. In another way‘is the country mer- chant classed by himself. The farm- er who accumulates property in ex- cess of his neighbors is credited with better ability, more industry or a bet- ter start in life. The merchant can only become rich off his customers In fact he is under obligation to: them for a chance to They —by their favor. make his living. make him MILAN & DOOLEN Dry Goods, Clothing, Shoes, Racket and Novelty Goods Texas Brenard Mfg. Co., Iowa City, Iowa. Gentlemen—We know no _ better way to show our appreciation of your good work for us in the use of your plan that closed last August than to buy another one of your plans, which we have just signed up with your Mr. Price. Our last contest was a_ decided suecess. Our last week's sales amounted to something over $3,000.00, and during this sale we closed out all our odds and ends, and stuff we considered hard went at the regular prices. We consider your proposition the best in the world, and we will keep you informed from time to time on the progress we are making with the new plan. Yours truly, Milan & Doolen. shows a 72 per cent. 11 what he is. If he exhibits his sur- finer dress, equipages, plus in buildings, furnishings, etc., he is flaunting his undue profits in the face of his victims. Rather than get the reputation of Ss being wealthy some merchants in- vest their surplus in some enterprise in a distant state so as to keep it their And sometimes they lose it all, whereas secret from customers. it could have been safely invested a‘ home, It would be unfair to present only one side of the matter. An unfavor- able impression might be gained by those not well acquainted with all the aspects of a country merchant's life. lt stated that there are compensating advant- should therefore be ages for all the undesirable features. A safe and prolitable business may be conducted in such locations, free from many oi the anxieties and vexa- tions incident to city trade. And then, perhaps only the over- sensitive person would ever discuss or pay any attention to these features which have been described. Adapt- ability to the people and the circum- stances is every desirable in a coun- try merchant. One having little or no experience with country trade who seeks such a location must be pre- pared to discard or revise former methods. Ile must accept his tsola- tion, if he deems it such, as a natural consequence of his calling, and tind means to content himself in spite of it. E. E. Whitney. You Can Be Sure of Getting the Money by Using Our Plan the Same as ‘These Merchants Have CLAUDE H. SHETTEL & CO. General Merchandise Brenard Mfg. Co., Iowa City, Iowa. Gentlemen—The storm is over. This is really the first time I have had t» answer your letters enquiring how we were getting We closed up the plan last evening and it certainly was a success from every along with the plan. respect. We sold over. 259 pairs of bed blankets at our Special Sale, besides a large number of the $5.00 trading books. We paid for your proposition twice over just from the special sales, not counting the large increase in business generally. Our business for. the entire plan increase over the same period of last year. What have you new in a good trade bringer? Yours respectfully, C. H. Shettel & Co. Of salesmen who come to you claiming to represent the Brenard Mfg. Co, or claiming to represent a company that We bave no branches—we do business under the firm name of Brenard Mfg. Co., Iowa City, Iowa. It has come to us that some unscrupulous salesmen from another company have been going about showing letters and claiming to be connected with us. OF THEM. Our salesmen carry proper credentials. You can get the famous Brenard Plan only from the Brenard Mfg. Co., Iowa City, Iowa. BEWARE BRENARD MFG. CO. IOWA CITY, IOWA 12 MICHIGAN TRADESMAN April 1, 1914 COL EECCC( conn Le 1 ae (Uta gre esparand _ se Business men as a class have as- signed “distrust of Congress” as the leading cause of the present dis- turbed and unsettled financial market The advent of a new party with sup- posedly radical-instincts gave plausi- So did the Money Trust enquiry, and the extraordinary measures proposed as a result of it. So, in a measure, did the bills rush- ed upon the calendar at the begin- ble ground for it. ning of the regular session. Now, however, a curious alteration in the point of view is observable. Wall Street, itself, which, six months ago, was asking only how far Con- gress would be likely to go in legisla- tion hostile to great enterprises, seems to be uncertain what to infer to-day. These enquiries are going to Washington from a good many sources: Is the present Congress be- coming conservative in its general in- stincts? If so, is that fact or is it not due to complaints of bad business coming from the constituencies? Is there a feeling among Congressmen that the disturbing of business should be avoided, so far as possible? These questions are to be answered in the affirmative. Rather an interesting story lies behind the questions and behind the answer, too. At bottom, this is a radical Con- eress, particularly in the House of Representatives. There are individ- ual members, and small groups of members, who hold views of the most advanced character—particularly with respect to the relations that should be sustained between the National Government and large corporations doing interstate business. At the be- ginning of this session, last Decem- ber, there was some inclination to insist on putting these radical views into effect, through enacting drastic Anti-Trust legislation. This desire no longer finds expression. The whole temper of Congress has changed, and the responsibility for the change lies primarily with the condition of business throughout the country, and the pertinent circum- stance that every single member of the House must go to his constitu- ency for re-election in November. This accounts for the present acute desire on the part of Congress not to do anything that would even slight- ly tend to emphasize business hesi- tation or depression. For the sake of the record, a sum- mary of the progress that has been made on the programme of anti-Trust legislation to this date may be set down here. In response to the Presi- dent’s Trust message of January 20, only one bill, that relating to the In- terstate Trade Commission, has even been formally introduced in Con- gress. Three tentative committee drafts, relative to additions to the Sherman law, definitions under the Sherman law, and interlocking direc- toriates, have been put forth as bases of discussion only. On March 18, a fourth tentative draft, dealing with holding companies, was made public. No draft or bill has yet appeared rela- tive to the control of railroad se- curities. The bill creatizng an interstate Trade Commission was the subject of hearings before the Interstate Commerce Committee of the House from January 30 to February 16. It was then placed in the hands of a sub-committee for redrafting, was re- introduced on March 14, and was or- dered reported out of the Committee on March 16; but the report is yet delayed in order that it may be accompanied by printed explanatory matter. Con- sideration of the Interstate Trade Commission bill has been given in the Senate by the Committee on In- terstate Commerce. It is now in the hands of a sub-committee. Now as to the attitude of Congress towards this legislation. The new and more conservative spirit has shown itself clearly in connection with the amended form of these Trust bills, as contrasted with the first drafts that were presented as_ bases for discussion. The later drafts show that conservative counsels decidedly Ask for our Coupon Certificates of Deposit Assets Over Three and One-half Million y Cc cies GeannRarins GS avincsPBAnk, Fourth National Bank United States Depositary Savings Deposits 3 Commercial | Deposits 1 3% Per Cent Per Cent Interest Paid Interest Paid on on Savings Certificates of Deposits Deposit Left Compounded One Year Semi-Annually ed Wm. H. Anderson, President John W. Blodgett, Vice President Capital Stock and Surplus $580,000 J. C, Bishop, Assistant Cashier GRAND RAPIDS NATIONAL CITY BANK Resources $8,500,000 Our active connections with large banks in financial centers and ex- tensive banking acquaintance throughout Western Michigan, en- able us to offer exceptional banking service to Merchants, Treasurers, Trustees, Administrators and Individuals who desire the best returns in in- terest consistent with safety, avail- ability and strict confidence. CORRESPONDENCE PROMPTLY REPLIED TO Kent State Bank Main Office Fountain St. Facing Monroe Grand Rapids, Mich. Capital - - - - $500,000 Surplus and Profits - $400,000 Resources 8 Million Dollars 3 A Per Cent. Paid on Certificates Largest State and Savings Bank in Western Michigan The Old National Bank GRAND RAPIDS, MICH. Our Savings Certificates of Deposit form an exceedingly convenient and safe method of invest- ing your surplus. They are readily negotiable, being transferable by endorsement and earn interest at the rate of 3% @ if left a year. sn RE ORRONGENEbKE Ana es 5 : a cca. roma RL ONIN CREST REN Stn -— April 1, 1914 have had the right of way, and that they have played an important part in shaping the legislation. Washington ascribes a large re- sponsibility for this new tendency te the personal influence of President Wilson and Attorney-General Mc- Reynolds, both of whom have taken an active part in framing the new drafts. But the really essential fact of the matter is, that in tempering the bills, President Wilson has not met with any opposition. Congress is not demanding enactment of radi- cal anti-Trust legislation. Indeed, a great many persons here go so far as to believe that no anti-Trust leg- islation at all would be enacted at this session if President Wilson were to withdraw his insistence on it. Perhaps it may be doubted whether the country generally has quite wak- ed up as yet to this new condition of affairs. If financial leaders were to be convinced of such a change of heart at Washington it would be interest- ing to note whether the result would be a return of financial cheerfulness or whether it would merely be con- cluded that too much emphasis had been laid on “political influences.” For the third time in six years, the buildings of the Miners’ National Bank of Ishpeming, one of the finest banking structures in the Upper Pen- insula, was badly damaged by fire March 25. The loss is estimated at $50,000, partially covered by insur- ance. The fire is thought to have been due to defective wiring. ——___--——_____—_ Meeting the Mail Order Game. Written for the Tradesman. The longer I watch the fight be- treen local retailer and retail mail order house, the more convinced am I that the local merchant can always win out—on the basis of service. Every business man builds his ad- vertising matter out of his best draw- ing points. The man with low prices presses on them. A man with popular priced goods dins that fact into his customers, day in and day out, and everybody, ir- respective of business, brings out his strongest point and then hammers it home. A local merchant can beat the mail order house ten different wavs when it comes to service. MICHIGAN The mere fact that a local mer- chant is a local merchant makes for good service, for quick delivery, for personal attention, for al! the little courtesies that make buying pleasing and easy for the consumer. Pleasant treatment is agreeable to everybody and the skillful, persistent, patent local retailer can devise ways and means of smoothing down the customer, soothing and serving him that are impossible now and always will be for any retail mail] house. It is not necessary to mention these little services and courtesies in print- ed or written advertisements, but it is necessary to live them. order I know two drug stores, across the street from each other, that differ as much as day and night. The Jones drug store is a beautiful, marble lined affair, while Smith’s is small, crowd- ed and a little bit old-fashioned. Jones and his clerks are boors. They treat trade as if the mere act of selling goods in that store was a great favor that should be received with songs of thanksgiving. They do nothing to accommodate the custom- er, nothing to please him, nothing to flatter him. Despite their fine equip- ment, their trade is actually filter- ing over to the other drug. store where customers can be sure of cor- dial handling. Smith’s store is not characterized by gush or effusiveness, but a cordial treatment is given to everybody that makes the customer feel at home. There is hardly a favor possible to ask which Smith and his clerks will not consider. It is impossible, in this short space, to go into all the details of Smith’s plans, but he is rapidly winning trade from his large competitor and from the metropoli- tan stores in the big city a few miles away. The local retailer who will lay himself out to be accommodating will huild up a regular following of pa- trons who will bring him more trade. In the case of Smith’s store, no printed matter is sent out, but the cordial expression of regard that one hears from Smith’s customers wins new business for Smith every day in the week. Anderson Pace. —_-2.-2——_—__ A woman will do a lot of cheeky things to improve her complexion. H-S-C-B Citizens 4445 and 1122 Bell Main 229 United Light & Railways Co. -S-C-B Write us for quotations on First Preferred 6% Cumulative Stock of the United Light & Railways Co. This stock is exempt from the normal Federal Income Tax to the holder, for the rea- son that the Tax is paid at the source. ing prosperous condition of this company. Howe, Snow, Corrigan & Bertles Grand Rapids, Mich. Send for circular show- Fifth Floor Mich. Trust Bldg. THE PREFERRED LIFE INSURANCE CO. OF AMERICA OFFERS OLD LINE INSURANCE AT LOWEST NET COST WHAT ARE YOU WORTH TO YOUR FAMILY ? LET US PROTECT YOU FOR THAT SUM The Preferred Life Insurance Co. of America Grand Rapids, Mich. TRADESMAN 13 6% BONDS Tax Free in Michigan. You can invest $100.00 or any amount more. We recommend them for investment. The Michigan Trust Co. In Choosing Investments the income yield is of less importance than the Safety of the Principal and Certainty of the Interest We own and offer bonds netting from 412% to 6% where safety is not sacrificed for income Descriptive Circulars upon request [RAND RaPins [Rust [OMPANY 123 Ottawa Avenue, N. W. Both Phones 4391 EOPLE HAVE TO RIDE ON STREET CARS, use gas and electric light during poor times as well as good. For this reason securities issued by Public Utility Com- panies are attractive investments. Let us tell you of a safe investment yielding better than 7%. Kelsey, Brewer & Company Bankers, Engineers and Operators Michigan Trust Building GRAND RAPIDS, MICH. 14 The Thrifty City on Black Lake. Holland, March 31.—This city was originally settled in 1847 by a Dutch colony, which nationality still large- ly predominates. Adjacent to the city are located three large summer resorts. Prominent among the archi- tectural features of Holland are its churches and educational institutions. Of the former there are a large num- ber of different denominations. The city has recently completed a new high school building, of which it has reason to be justly proud. It has sev- eral ward schools, and is the seat of Hope College, which was located here in 1866 and is open to students of both sexes. Hope College, the seat of learning of the Dutch Reformed Church in America. offers four courses, all leading up to the A. B. degree. The college has a faculty of fifteen and is thoroughly equipped, being one of the leading educational institutions of the State The West- ern Theological Seminary of the Re- formed Dutch Church is also located here. The city is lighted by elec- tricity and gas, has waster works, fire department, excellent sewerage sys- tem and three banks. It is connect- ed with Grand Rapids and North- eastern points and Macatawa Park and Saugatuck by electric railway. Holland is an important fruit market and general farm produce is largely shipped. The leading manufactures are woodenware and leather. There are also planing mills, iron foundries, tool, basket, piano and furnace fac- tories, a beet sugar factory, the sec- ond largest pickling works in the United States. roller flouring mills, furniture factories, a large “railw ay printing plant, sawmills, shoe factory, willow ware factory, etc. Population according to U. &. census 1910, 10,- 490. Holland has a large number of substantial business houses and a large majority of these mentioned are regular subscribers to the Trades- man: Holland City State Bank. First State Bank. People’s State Bank. Lokker-Rutgers Co., LIC. C ‘ Lokker, Co., Walsh Drug Store, drugs. Albert Hidding, groceries. Standard Grocer & Milling Co. P. S. Boter & Co., clothing. Consumers Ice Co. Chas. Dykstra, drugs. H. J. Fisher, drugs. clothing, shoes creamery. P, Vinkemulder, Ideal Grocery. N. Kammeraad, shoes. H. J. Klomparens, groceries and dry goods, N. J. Jonkers, shoes. Peter Prins, groceries and dry goods. e Chas. D. Smith, drugs. >. dige e & Son, shoes. Steffen Bros. & Co., general store. B. Steketee, dry goods. Van Lente Bros., groceries and dry goods. Henry Nykerk, groceries H. Olert groceries. J. Ver Hulst. groceries and notions. Westing & Warner, groceries and dry goods. J. Wolfert, groceries and meats. Zoerman & Vereeke. hardware. Molenaar & DeGoed, meats. W. H. Van Der Veere, meats. DePree Hardware Co., hardware. Du Mez Bros., dry goods and gro- ceries. Haan Pros., Rexall Drug Store. Joersma & Tenholt, grocers. H. J. Dornbos, meats. Pell & Aldworth, drugs. G Tf Haan, drugs: H. Van Ry, groceries and dry goods. P. Moos, groceries and dry goods. W. Sutton, Opera House pharmacy. Ellerbeet & Co., Wolverine Tea Co. John Nies’ Sons Co., hardware. Doesberg’s Drug Store, drugs. J. H. Schouten, drugs. Robberts Bros, meats. Fred Zalsman, Star Grocery. A. Steketee, grocer. and meats. MICHIGAN Martin Dekker, shoes. White Bros. Market, meats. G. Van Putten, dry goods and gro- ceries. Van Dyke & Spriestma, hardware. J. Kramer, drugs. Jas. A. Brouw er, furniture and car- pets. City Grocery and meats. Vanderlinde & Visser, &. Market, groceries clothing. Notier, Van Ark & Winter, cloth- ing and shoes. Van Ark Furniture Co., furniture and carpets. Seach Milling Co. DeKraker & DeKoster, Groenwoud & De Vries, plements. John Van Der Sluis, dry goods. Nienhuis & Knoll, meat market. Hotel Holland, under the manage- ment of H. Boone, is building up a good business by giving good service meats. farm 1m- at reasonable prices. W. R. Wagers. —_~+~+>—___ Coming Conventions to Be Held in Michigan. April. Michigan Bowling Congress, Detroit, 9-17. Michigan Cost Congress, Saginaw. Greater Grand Rapids Exposition, Grand Rapids, 20-25. May. Michigan Congregational Conference, Grand Rapids, 12-14 Michigan Letter Carriers’ Association, Detroit, 30. Degree of Honor, Flint. June. Michigan Dental Society, Detroit. . Knights of Columbus of Michigan, De- uit, 10. Cc. T. Grand ae Saginaw, 12-13. Ragies. Holland, 16-19 National Association Chiefs of Police, Grand Rapids. B. P. O. E., Petoskey. Annual Encampment of the Michigan G. A. R., Lansing, 17-19. Michigan State Bankers’ Alpena. Michigan Unincorporated Bankers’ As- sociation, Alpena. July. oe State Barbers’ Association, Association, Michigan Retail Jewelers’ Association, Grand Rapids. aichlican Association of Police Chiefs, Sheriffs and Prosecuting Attorneys, Al- ena. Michigan Association of the National Association of Stationary Engineers, Muskegon, 15-17 Grand Circuit Races, Grand Rapids, 29-Aug 1 August. Michigan Retail Clothiers’ Association, Detroit. Grand Circuit Races, Kalamazoo, 10-15. Michigan Postmasters’ Association, Grand Rapids. Fifth Michigan Veteran Volunteer In- fantry Association, Saginaw, 26. American Pharmaceutical Association, Detroit, 24-29. Michigan State Pharmaceutical Asso- ciation, Detroit, 25-27. Michigan Pharmaceutical Association, Detroit, 25-27. National Encampment of the G. A. R., Detroit, 31-Sept. September. sa aes Michigan State Fair, Grand Rap- s, 1-7. Michigan State Fair, Deroit. International Association for the Pre- vention of Smoke, Grand Rapids. Michigan Association of County Super- intendents of the Poor, Grand Rapids. Michigan Association of Local Fire In- surance Agents, Grand Rapids. : Michigan Constitutional Convention, Grand Rapids. October. Order Eastern Star, Grand Rapids. Michigan Poultry Association, Grand Rapids. Michigan State Teachers’ Association, Kalamazoo, 29-30. November. Michigan State Sunday School Asso- ciation, Adrian. Michigan Association for the Preven- tion and Relief of Tuberculosis, Grand Rapids. Travelers’ December. Michigan State Potato Association, Grand Rapids. Michigan State Grange, Battle Creek. Michigan Bricklayers, Masons and Plasterers’ Association, Jackson. January. Michigan Tax Assocation, Detroit. February. Michigan State Association haa County Drain Commissioners, Lansin Michigan Retail ‘danlunre Dealers’ Association, Saginaw. Michigan State Rexall Club, Detroit. Michigan Retail Grocers and General Merchants’ Association, Lansing. TRADESMAN What Some Michigan Cities Are Doing. Written for the Tradesman. Two of Pontiac's auto plants, the Oakland and the Cartercar, are oper- ating at nearly full capacity, with prospects of a busy. season. Battle Creek claims to be the first city in the world in the value per capita of its manufactured products and the first city in Michigan in per capita bank deposits. Cassopolis is assured a salting sta- tion this year by the Lutz & Scramm Co. The D’Arcy Spring Co., of Kalama- zoo, has added more men and is op- erating day and night shifts of twelve hours each. The company has built a branch plant at Walkerville, Ont., to take care of its Canadian ness. busi- According to the new directory, Saginaw’s population is now 72,593, a gain of nearly 8 per cent. in the past year. At Niles creek water has been turned into the mains to supply ade- quate protection from fire. There is sand in the wells and the pumps will not fill the stand pipe. Cheboygan has voted to purchase a compresser and other apparatus to supply more water for fire protection. The Michigan Central is now giv- ing improved freight service on the Jackson-Grand Rapids branch, Hast- ings being made a division point. state that extension of Gaylord & Alpena Reports from Gaylord dirt is flying again in the Boyne City, Railroad. April 1, 1914 Pontiac is in the market for a gar- bage reduction plant, cans. also garbage The old system of collection -and dumping on farm lands is unsat- isfactory. Ludington’s Million Dollar Harbor Club is arranging for a monster cele- bration three months hence. This city, with an open port the year round, a million dollar breakwater to be built and with tonnage already that is excelled only by Chicago and Mil- waukee, has a great future. All grad- ing on the Grand Rapids & North- western Railway is to be completed by September 1, and this new line will also add to Ludington’s development. Grayling will have a new _ hotel, business men having raised $30,000 by subscription toward it at a re- cent banquet. Saginaw’s new ordinance fixes the annual license fee of pawnbrokers at $250. Grandville will close the contract for its waterworks system this month and expects to have the plant com- pleted in July. “Made in Menominee Week’ will be celebrated in that city the first week in June. Jackson has a thriving State insti- tution in the prison, the now passing the 900 mark, breaks all previous records. inmates which The school year at St. Joseph has been increased from nine to ten months. Tonia will install boulevard lights on Main and Second streets, the ex- pense being estimated at $8,000. Almond Griffen. Ceresota The Guaranteed Spring Wheat Flour Always Uniformly Good AO JUDSON GROCER CO. The Pure Foods House Distributors GRAND RAPIDS, MICHIGAN stuagense a 1 1 April 1, 1914 MICHIGAN TRAD-E,S;M,A N 15 TEN GOOD REASONS ‘Why It Would Pay You to Carry Tru-Fit Union Suits These ten reasons relate to the advantageous points in the management of TRU-FIT UNION SUITS FOR MEN. There are other points of advantage to the merchant which relate to the selling and building of a permanent and profitable underwear business. We carry not only a complete stock at all times but carry all styles. 1. Perfect fitting, being built on scientific system of measurements. 2. All materials thoroughly tested to insure extraordinary good wear. 3. After the union suit is seamed the whole garment is then gone over (an expensive operation) and the seams flattened. 4. The button holes are made in such a manner that they will not stretch or tear. The union suit STAYS buttoned. 5. Twenty-six strands of silken thread are used to sew in the buttons. The ends = oan wy are then tied in a strong double knot. THE BUTTON CANNOT 6. The extra shoulder gusset or yoke gives an elasticity to garment so that no _ matter what position the wearer assumes THE UNION SUIT CANNOT RIP. 7. The facing cannot rip or tear from ordinary usage. SIX lock stitch seams secure the facing. The ordinary union suit has TWO. 8. Tru-Fit Union Suits have the latest and best improved closed crotch. 9. Cuffs and ankles are knitted on special spring needle machines and no matter Pgh aunee the position of the wearer, the CUFFS AND ANKLES CANNOT 10. Made by one of the largest, most sanitary and modern mills in the country, employing the highest type of labor to maintain the Tru-Fit standard. Tru-Fit Union Suits Retail at $1.00 and Up Samples sent on request or our salesmen will show them to you EVERY SALE MEANS A PERMANENT CUSTOMER Burnham, Stoepel & Company Michigan’s Greatest Undetwear Department Exclusive Selling Agents DETROIT, MICHIGAN 16 MICHIGAN TRADESMAN April 1, 1914 THE MEAT MARKET Best Methods of Preparing Poultry for Market. I deem is necessary to consider first the proper condition of the poul- try relative to feed immediately be- fore the time of killing. It is well known that the crops should be free from food, and it is equally well known that the success of the ship- per of dressed poultry very largely depends on the showing he can make on shrinkage; consequently poultry should be so fed as to avoid feed in the crops, but at the same time not allowing the crops to be empty longer than is necessary prior to killing. I would strongly discourage the feed- ing of whole corn at any time, as we have found it does not give sat- isfactory results on shrinkage, and in the shipping of live poultry it puts the stock in condition to eat noth- ing for at least two days, if it has been fed on whole corn. Our experi- ence has taught us that slop feed, composed of fine meal and a very low grade of flour, or high-grade shorts, mixed with either water or buttermilk until it becomes quite sloppy, constitutes the cheapest and at the same time most satisfactory feed. With this sort of feed poultry that is not to be killed until the afternoon may be fed with a reason- ably heavy sloppy feed early in the morning, but stock that is to be kill- ed in the forenoon should not be fed the same day, but given plenty of water. We now have the stock ready for killing, and there are various meth- ods of doing this; but usually we have either string or bench pickers, and the fundamental thing is to have the proper sort of a knife. We find the ordinary shoemaker’s knife (at about $1 per dozen) the most eco- nomical and satisfactory. We have these ground to a sharp point and keep an emery stone and oil whet stone in our picking room, and insist on our pickers always keeping the knives very sharp, as this insures a clean-cut incision and free bleeding, which is very necessary. If bleed- ing is not properly done later work will be a failure, as where the bleed- ing is not free poultry will show dis- coloring of the wings, hips and necks, and no amount of care or attention can overcome this after the bleeding has been done. In case of using string pickers we insist on each picker using a blood cup, constituted of a small can with a wire through the center and a hook on one end which is hooked into the bill of the chicken. The weight of this is sufficient to hold the neck straight, allow free bleeding and avoid scattering blood all over the picking room or on the bird that is being picked. In order to insure good bleeding do not permit the pickers to hold the chicken by the neck while pick- ing it, as this is inclined to stop free flow and cause the blood to congeal in the neck, leaving the necks dark in color. We insist on our pickers not rubbing the feathers off but pick- ing them off in order to protect the fine outside cuticle, as when this is broken the bird turns dark. Also avoid stripping the wings for the same reason. In bench picking there should be a hook at the lower side of the bench on which the bill of the bird is fastened. Do not use the old-time slide boards with a slot to hold the head, as this likewise causes the blood to congeal, and you do not get a free bleeding. Never, under any conditions, allow your pickers to bleed through the neck, but always in the roof of the mouth; and much time and improvement in the quality of dressing can be gained by careful attention to the proper braining of the bird by the picker. We are now to the point of cool- ing. We have found the steel racks recommended by Miss’ Pennington to be very satisfactory and have them in use; but a great many use shelves or trays on which the birds are laid immediately after killing and this can be done satisfactorily. In the method of cooling we will first consider ice-packed poultry. The most important thing in connection with handling dressed poultry, we believe, is cooling, unless it is the bleeding, which is rather more funda- mental. If poultry is not properly cooled, ice will not save it, and your stock is damaged beyond any redemp- tion. In using racks, shelves or trays, we would say to see that the poultry is put into running water in vats at least three times in one-half day, when the weather is at all warm. A great many, instead of using racks, etc., use barrels and have a. barrel for each picker. This is partly filled with water. As fast as the birds are picked they are thrown into the water and the checker checks them up two or three times in one- half day, transferring them to the large vat of running water same as mentioned before. We_ believe the barrel method is the best where it is practical to use it. After the poultry has been placed in the large cooling vat it should be allowed to remain there three or four hours. Then shut off the water and put on ice, as the aniaml heat has now practically been taken out, and the ice will harden and hold it in condition. In ice packing, when it is necessary to hold the stock for more than forty- eight hours, we take the poultry out of the water and dry ice it in other vats, packing same as for shipment in barrels, using alternately a layer of ice and a layer of poultry. This method holds the poultry firm and solid, bleaches it out to a brighter color and avoids the water-soaked condition and appearance you will get by allowing it to remain in water for a longer period. In packing iced poultry use good, strong, clean barrels, well coopered and water tight as nearly as possible. During the hot weather I would say to pack 160 to 175 pounds of young chickens and 200 pounds of fowls in a sugar barrel, using all the chipped ice, alternating a layer of ice and a layer of poultry, that you can get into the barrel with this amount of poul- try. When the barrel is filled, cover it with a layer of chipped ice and a flat, large header that will cover the top of the barrel. Over the header put a sheet of rope wax paper, and over this the burlap. In especially hot weather use a double thickness of burlap as added protection for your ice. Stencil the kind, number of head and weight of the poultry on each barrel. I would also advise number- ing the barrels as additional help in collecting claims, should there be a barrel lost. In loading poultry in the car keep the barrels right side up, reta‘ning the water in the barrel as far as pos- sible; and do not double-deck iced poultry if possible to avoid it. You will note I have mentioned keeping the water in the barrel. Some years ago it was thought the proper thing to have holes in the bottom of the barrels, allowing the water to run out as fast as the ice melted. Some large shippers at one time prac- ticed this method, but experience has taught better things as the ice water in the bottom of the barrels furnishes protection to the poultry for at least twenty-four hours after the ice has all melted, and this is sometimes of much value in case of serious delays. We have now dealt with the ice packing problem, and in taking up dry packing will say that we will fol- low the same directions up to the time of putting the poultry in the water, but from this point we must follows a different course. As we have for the past two years dry-pack- ed our poultry the year around, I will tell you our method of cooling and packing for the summer season. We have our cooler divided into three different compartments. One we call the chill room and the next the packing room and the third the freezer. We aim to have our dress- ed poultry placed in the chill room at least two or three times in one-half day. In this room we carry a tem- perature of thirty-eight to forty de- grees. We allow the stock to re- main in this room for about five hours and then run the racks into the packing room, which we aim to carry at a temperature of thirty-two to thirty-five degrees. In this room we pack the poultry in boxes contain- ing one dozen birds, and after the poultry is packed we place the boxes in our freezer, which we carry at twenty to twenty-five degrees ordi- narily and allow it to remain there for twenty-four hours, thus chilling it well before loading in car for ship- ment. In packing our poultry we wrap the heacs in parciment paper and line our boxes with care, using a two- layer box, and placing a sheet of parchment between the layers. We have various sizes of boxes for the various sizes of chickens, aiming to change the size of our box so as to accommodate one dozen birds of different sizes we are packing. We pack broilers eighteen pounds and under to the dozen, also eighteen to twenty-four pounds to the dozen; fry- ing chickens, twenty-four to thirty pounds; exports, in two sizes, thirty to thirty-six pounds and_ thirty-six to forty-two pounds; medium roast- ers, forty-two to forty-eight pounds; and a four to five-pound roaster and those weighing more than five pounds. While with fowls we pack them five pounds and over, four to five pounds, three to four pounds, and under three pounds. This method of grading gives you uniform stock, put up in a way that suits the most fastidious trade, and gives access to all markets and their outlets. The foregoing method of handling dry-packed poultry in the summer season has been followed by us for two years, and we have never had any trouble on account of bad order. In marking our boxes we show the grade of poultry, and net weight only. We use a branded box, and it is always our intention to give an honest pack, as life is too short to hunt up a new customer for every car of poultry we have to offer. It is our aim to put up such a pack that we will have more calls for our goods than we can supply, rather than more goods than we can sell. In loading our dry-packed poultry we have our cars beef iced ten to twelve hours before loading, and the bunkers filler to capacity at each ic- ing station en route. H. B.. Patton. ————=>-o- oo Jail Bird, Indeed. “If you don’t mind sir,” said the new convict, addressing the warden, “T should like to be put at my own trade.” “That might be a good idea,” said the warder; “what may your trade be?” “T’m an aviator,” said the new ar- rival. Steadily Growing In Popular Favor Mapleine is a very necessary item in all up-to-date stores, Order from Louis Hilfer Co. 4 Dock St., Chicago, Ill. Crescent Mfg. Co., Seattle, Wash. April 1, 1914 MICHIGAN TRADESMAN 17 Sale Starts April 10th And for Ten Weeks Thereafter the Puffed Rice and Puffed Wheat Coupons Should Bring You an Abnormal Demand It is important to order some stock now. Not a large supply, but enough for first calls, to get it by April 10th. You take no risk whatever. We Guarantee the Sale If you find yourself on August Ist with one or two cases left on hand, we will relieve you of surplus stock on request. These Magazines Come Out With Coupons In April (Issue Dated May) Weeklies on List Come Out During April Saturday Evening Post Sunday Magazine of Ladies’ Home Journal Chicago Record-Herald Memphis Commercial- McCall's ae ba pune Appeal , Nuadelphia rress Louisville Courier-Journal People ° Home Journal : Pittsburgh Post New Orleans Picayune Woman's Home Companion 4 ew iy aoe Omaha World-Herald : . : oston Pos : — Review Washington Star ee Dispatch Youth's Companion Minneapolis Journal Na ee argh Modern Priscilla Denver Rocky Mountain Philadelphia Record : . News Boston Herald Literary Digest Buffalo Courier Detroit Free Press Outlook Detroit Tribune Milwaukee Sentinel Vogue Baltimore Sun “ i Register and i Pittsburgh Gazette-Times eader Canadian Home Journal Minneapolis Tribune Dayton News McLean's Magazine Rochester Democrat and Providence Tribune Western Home Monthly Chronicle Worcester Telegram The Quaker Oats Company Sole Makers 18 MICHIGAN TRADESMAN foi HARDWARE . | STOVES» t = m = } ee je ral ~ 2 ia =< 2 2 N 7 = z "I it _ u = Ween ve aioe Retail Hardware Association. President—C. E. Dickinson, St. Joseph. Vice-President—Frank Strong, Battle Creek. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. In the Service of the Consumer. A hardware store made a window display, as a central factor, a certain brand of goods; at the same time, featuring the goods in a little newspaper advertising. By the end of the week these par- ticular goods were cleaned out, and the store was breaking up its win- dow display to supply late custom- ers. In a rusk, stock was replenished. But— Not with the original well- known brand. Six months passed. intact on the shelves, was the new stock of the unknown brand. Some had gone out. Some had been re- turned by dissatisfied custcmers. A few had stuck. And against the new goojs was a record of sales lost to customers who wantec what they wanted, and went where they could get it. Then, just the cther day, the re- tailer ordered in the old-established, always-wanted brand. and now is try- ing to make up for dissatisfied cus- tomers, lost sales and lost time. The story sounds unbelievable! Yet it is true: and it will be recognized by at least one retailer as an accurate report of the facts. Incidentally, anyhody who can use a fair retail assortment of a line of goods that nobody seems to want, can have them at a bargain. There is much to be learned from observing the mistakes of others; there is more of value to be learned from observing the successes. To profit through observing the successes of others does not mean necessarily that one merchant shail watch anothe: and copy his methods. When a man retails goods, his suc- cess depends upor his work in the service of the consumer. using, well-known There, nearly So, too—getting down to funda- mentals—when a man_ wholesales goods. When a marvufacturing concern through the years has become the largest in its line in the world, there can be but one reason; because it has lreen successful in its work in the service of the consumer; and the neople, im vast majortites, have re- sponded with their buying preference exercised through the stores of the the retailer. Such is the conclusion I reach from the experience of the hardware man who dropped the standard line—the people’s preferred—for the unknown, untried, unproved. Such is the lesson I learn on the value of observing great manufactur- ing successes and making applica- tion thereof to retailing in the service of the people. By reason of certain favorable con- ditions, a newspaperman suggested to a hardware retailer an advertising campaign on the So-and-so line. “But,” objected the retailer, “I don’t speciilize on So-and-so’'s goods.” Yet that line is more largely sold, therefore in greater demand, than all of the other lines of similar goods put together. The line—the brand—has the buying preference of the people. I cannot follow the retailer’s rea- soning—on the curious ground of “not specializing’—in rejecting the adver- tising advantage of the strongest pos- sible appeal to the greatest possible number.—J. C. Armstrong in Phila- Gelphia-Made Hardware. —_>+.>___ Makes Recommendation to Linoleum Manufacturers. At the recent convention of the Michigan Retail Hardware Associa- tion the question arose as to why manufacturers of linoleum do not mark the lineal feet on the back of the rolls of linoleum. It is now nec- essary to take down a roll and lay it out to determine the number of feet it contains, a cumbersome job that could be avoided if the manu- facturers would adopt the simple ex- pedient referred to above. The following resolution on the subject was adopted at the meeting: Whereas—It has been brought to our notice that the yardage is plainly stamped on the selvage of many roll- ed goods and whereas the weight of linoleum, especially in 16-4 widths, is excessive, and whereas it is very important at times to obtain the lengths left in cut rolls. Be it there- fore Resolved—That the makers of lin- oleum be requested to stamp one foot apart upon the back of the roll the length in feet. ++. Sarcasm Has Its Place. | A gang of laborers was employed digging a ditch across the street. It was a sewer or a place to put a gas pipe or something. One man in par- ticular was working as if he were a chorus man in a play, just going through the motions and pretending to dig a ditch. The foreman came along and spoke to him. “Don’t be afraid,” he said, with rich sarcasm. “Lean on th’ shovel now an’ thin. If it breaks I’ll pay for it!” —_2»-___ The buyer has a few rights as well as the seller, Cutlery No Longer Chief Industry of Sheffield. Although Sheffield, England, is fam- ed throughout the world for its cut- lery, this is no longer the city’s chief, or even secondary, industry. : In the finest class of cutlery Shef- field probably still excels, but good scissors from Germany are now sold there for less money than the grind- ing of the competing article alone costs in that city. There are scores of small masters, with three or four workmen, still in the cutlery trade, but their lines of manufacture are specialized and their sales limited. The leading cutlery firm of Sheffield. doing a world export trade, operates without the use of a telephone, and another, of equal fame, occupies quarters of the most primitive char- acter. Nevertheless, the excellence of the English workman is such that in surgical instruments and the higher qualities of nearly all classes of cut- lery Sheffield still holds its own and probably leads the world. ——_>+ > In Harmony With Spring. Easter is only a few days away, and it will not do to overlook the mer- cantile aspect of the time. The thoughts of womankind will very na- turally tend toward new gowns and new hats, as well as a lot of other new things limited in number only by the extent of the purse’s contents. Men, too, are not entirely neglectful of the magnetic power of Easter, drawing them toward something dif- ferent in the clothing line. Such sea- sons are the times for taking advant- April 1, 1914 age of the power of suggestion. Let it be known both from your window trimming and from your printer’s ink that you are ready to fit out these purchasers of spring garments. At the same time remember that every- body tries to look his or her best in the vernal season, and your store should be no exception to this general inclination. Let its best foot be for- ward. Be as particular in trimming it up with fresh arrangements and displays as you are about dressing the windows. Customers like to find the appearance of things in harmony with their own feelings. A snowy Easter is dispiriting, and a store which has the winter goods and ar- rangement prominently to the front at that time is also calculated to de- press. Make Out Your Bills THE EASIEST’ WAY Save Time and Errors. Send for Samples and Circular—F ree. Barlow Bros. Grand Rapids, Mich. ELEVATORS For All Purposes We make Hand Elevators Power Elevators Dumbwaiters Invalid Elevators Box Hoists, Etc. Write for information and prices SIDNEY ELEVATING MACHINE CoO. Miami St. Sidney, Ohio Foster, Stevens & Co. Wholesale Hardware wt 157-159 Monroe Ave. _ :: Grand Rapids, Mich. 151 to 161 Louis N. W. Corner Oakes St. and Ellsworth Ave. Michigan Hardware Company Exclusively Wholesale VV ~ Grand Rapids, Mich. he mao . é April 1, 1914 MEN OF MARK. Fred S. Piowaty, Branch Manager M. Piowaty & Sons. It is a satisfactory feature of the produce trade that so many of the sons of the pioneers in the pursuit are following in the footsteps of their fathers in their choice of occupation. In this they have, to a large degree, distinguished themselves from the sons of farmers, mechanics, profes- sional men or other classes of sons whose elders have made their mark in some other calling. Perhaps this is so because there is fascination in the possibilities that pertain to the produce business, and the sons of men who have been successful in this branch of human endeavor are per- suaded that there is no better pros- pect in life than to take up the work themselves and to continue to add to the family estate through the means by which their fathers have acquired competence and frequently wealth. The youths who have been reared under the influences of stirring scenes in large produce houses are apt to be inspired by their largeness, their robust activities, their grasp and mastery of big things, and thus have been given an inclination toward par- ticipation in such activities. There is nothing small or petty about the pro- duce trade. The industry connected therewith has to do with large things, in a wholesale way, and mostly by the employment of physical forces conjoined with good judgment and acumen in the application of means to ends. It handles commodities which are a necessity to civilized com- munities—real essential things like textiles, iron, stone and lime. Pro- duce dealers do not have to purvey to the vanities, luxuries, amusements and vices of life as so many other business men do, but are engaged in buying and selling merchandise for the real benefit of humanity. The produce business involves scope, en- ergy, enterprise, a mighty swing out of doors, a contempt of mere physi- cal difficulties and endurance in the open in all sorts of weather. It must encounter storms, floods, fires, strikes epidemics, transportation embargoes, market changes‘and other untoward circumstances of various kinds. It builds dams, cleans out rivers, erects docks, constructs railroads, puts up factories, warehouses and_ storage plants, and buys and builds vessels. It establishes plantations and installs colonies of hundreds of rough men and controls them. It must estab- lish credit and maintain it, for produce is a commodity which must quickly be converted into money. A_ suc- cessful produce dealer must be a fin- ancier as well as a manufacturer and merchant. With so rauch involved in the pro- duce industry it is no wonder that the sons of produce dealers became enam- ored of the business and see in it a career, wherein they can gratify their ambition, satisfy their desire to ac- complish things in a large, manly way. with good money profits as a result of the undertaking. Especially does che avenue to success seem wide and feasible of passage to the young MICHIGAN TRADESMAN man whose father, by a life of stren- ttous endeavor, has opened it for him. The young man of this time has a better opportunity to distinguish him- self in the produce trade that did his father before him, however success- ful the latter may have been. The young man has the advantage of all the accumulated experience of the past, particularly in the improvements that have been brought to bear in the development and expansion of the business. The young men of educa- tion—and most of the sons of produce dealers have enjoyed educational ad- vantages from which their fathers were debarred—have acquired such knowledge of transportation lore and the applied science of merchandising that they are better endowed to grap- ple with the numerous’ problems which confront them than were their fathers, who mainly had to rely on common sense, experience and main Calumet branch. He _ remained in Calumet four or five years. He then went to Chicago to assist his father in the establishment of a produce house at the corner of South Water and River streets, under the style of M. Piowaty, subsequently changed to M. Piowaty & Sons. The follow- ing year Mr. Piowaty went to Fort Wayne, where he established the Clark Fruit Co., which is still con- tinued under the same name. Four years later he went to Lockport, N. Y., to establish another branch of M. Piowaty & Sons, including the installation of a cold storage for ap- ples. Mr. Piowaty remained there for a year, when he came to Grand Rapids in the spring of 1913 and open- ed a branch house of the Chicago in- Later in the year a branch was also established stitution. at Muskegon. The firm is now conducting produce Fort houses at Chicago, Wayne, FRED S. PIOWATY. strength in overcoming their difficul- ties. : Fred S. Piowaty was born at Glen- coe, Minn., August 5, 1878. His par- ents were both natives of Austria, his ancestors having been engaged in the meat packing business at Vienna for several generations. His father came to this country in 1875, locating at Glencoe, where he engaged in the pro- duce business. Mr. Piowaty attend- ed school at Glencoe until he was 16 years of age, when his father moved his headquarters to Hutchinson, Minn. He remained behind and as- sumed the management of the Glen- coe branch, which he continued two years. At the end of that time the business was merged into the Lake Superior Produce Co. and Mr. Pio- waty assumed the management of the Grand Rapids, Muskegon and Lock- port, with onion storages at Walker- ton, Kimmel, Milford and Stillwell, Indiana, and cabbage storages at Cor- liss and Union Grove, Wisconsin. The former has a capacity of 1,500 tons and the latter 500 tons. The firm also maintains a sauer kraut factory at Union Grove which has a capacity of 120 cars per year. The store in Grand Rapids has recently been en- larged so that the firm now occupies a space 66x118, two stories and base- ment. This will enable it to add to its lines the handling of butter, eggs and poultry for which it has install- ed adequate sold storage facilities. Mr. Piowaty’s father’s family com- prises five boys and one girl. Three of the ‘boys are identified with the father in the business. Fred Piowaty 19 has charge of all the branch houses. William Piowaty has charge of the onion storages and Carl has charge of the Chicago office, the cabbage stor- age and sauer kraut plant. The father looks after the business in an advisory capacity only. Mr. Piowaty was married May 20, 1903, to Miss Elizabeth Anderson, of Chicago. They have a daughter 3% years old and reside at 510 Paris ave- nue. Mr. Piowaty is a member of the Masonic fraternity up to the 32nd. degree, but has few other fraternal relations. He is essentially a family man, finding more comfort and satis- faction in his own home than at any other place. 4 Mr. Piowaty, like all successful men, has a hobby. Instead of being golf or billiards or fishing or hunt- ing, his penchant is fancy apples. He has long advocated the improvement of the apple crop of the country and has done much—and expects to do still more in the future—to contribute to that result. He is a careful stu- dent of the apple situation and while at Lockport, N. Y., superintended the construction of a storage warehouse for apples which enables his firm to handle the best grades of New York State fruit. Although Mr. Piowaty has only been a resident of Graand Rapids about a year, he has made many friends who have come to regard him highly and who predict that, under his management, his business will continue to expand as rapidly in the future as it has in the past. Safety First In Buying Safety in buying means getting the goods and the quantities of goods YOU can sell at a profit. It means knowing what to buy and getting it at the right price. You can be safe in buy- ing when you buy from “Our Drummer.” If you haven't the current issue handy, write for it. Butler Brothers Exclusive Wholesalers of General Merchandise New York Chicago St. Louis - Minneapolis Dallas 20 MICHIGAN TRADESMAN NWS 4S Michigan Poultry, Butter and Egg Asso- ciation. President—H. L. Williams, Howell. Vice-President—J. W. Lyons, Jackson. Secretary and Treasurer—D. A. Bent- ley, Saginaw. Executive Committee—F. A. Johnson, Detroit; Frank P. Van Buren, Williams- ton; C. J. Chandler, Detroit. Caring for Butter in the Country Store. At the present time the butter han- dled in the small store may for all practical purposes be divided into two grades: first, the butter fit for table use and generally obtained only from a few good local buttermakers; sec- ond, all the rest, generally known as packing stock. Butter of the first class is usually handled with a small profit. The second class is generally handled at a loss, the merchant de- pending upon the profit in the mer- chandise taken in exchange for the butter to even up the account. Some people have suggested the solution of this problem by advocating the pay- ing of a premium for the better grades. This plan sounds well and in theory should work out. How- ever, due to the keen, close competi- tion that one finds in practically every locality, it simply refuses to work in practice. From a practical point of view, then, about the only chance for immediate improvement must deal with better methods of handling this packing stock butter. A careful study of the methods em- ployed in the handling of this butter in the country store would, to put it mildly, lead one to the conclusion that the fault of the bad butter is not entirely due to the farmer who so often is credited with the entire responsibility for its condition. Gen- erally, one finds the butter barrel or stand tucked away in the unsightly back room. Frequently, it is found in close promimity to the kerosene tank, the onion bin, or other odor- iferous articles which is not deemed best to keep in the main store. As a result the butter frequently ab- sorbs odors and taints that are, to say the least, hard to get rid of, even by the process man. This, of course, means an inferior product, one for which the merchant must accept at a lower price. The process man or wholesale deal- er in packing stock butter bitterly complains of many other troubles that he lays at the door of the store- keeper. Some reported to me that fully one-third of their butter show- ed distinct evidence of foreign dirt or manifested a moldy _ condition. Butter received in this condition is taken out and scraped so as to rid it of all dirt and mold. The store- keeper stands the shrinkage. Again, there is a heavy shrinkage loss, due to the practice of placing the butter in dry tubs. This means that much of the butter will stick to the sides, top and bottom of the barrel, and a tub in this condition will even absorb considerable moisture in the butter which will account for further shrink- age of the butter. The practice of dumping a few pounds of moldy or disagreeably flavored butter into a tub of fairly good butter means likely that before the butter can reach the wholesaler the odors and flavors of the inferior butter will have thoroughly per- meated the whole mass, thus mean- ing an inferior price for the entire barrel. I would like to make the follow- ing suggestions which, I believe, in whole or part could be used to ad- vantage in many of our country stores. 1. That the merchant make some effort to grade his butter. 2. That he ship as often as pos- sible under his conditions. 3. That the butter barrels be kept in the coolest place in the store and that they be covered and in a place as free as possible from strong oders. 4. That the butter barrels be thoroughly cleansed and soaked be- fore being used. This will mean that there will be no chance for dust and dirt to work into the butter from a dirty container, which seems a fre- quent occurrence, judging from the complaints of our wholesale men. Again, a barrel thoroughly soaked will prevent the butter sticking to the sides of the tub and will not ab- sorb the moisture of the butter. This will mean a much smaller shrinkage than would be possible under other conditions. 5. If it seems advisable to ship bad butter with the good butter, a piece of parchment paper carefully wrapped around the few pounds of bad or moldy butter will prevent the flavor and the mold from spreading throughout the good butter. 6. The butter that is retailed in the store should be kept in a refrig- erator and every effort made to keep it clean and cold. The tendency for a refrigerator and the barrels to be- come sour can be greatly improved by a good washing and a coat of whitewash. The whitewash will neutralize the acid and sourness pres- ent and give it a good, clean smell. This is also the cheapest and most eficient way of preventing the growth of molds. J. H. Frandsen. —_2->___ Difference Between Raw and Finish- ed Products. At the recent convention of the Minnesota Retail Grocers’ Associa- HAMMOND &3 poy A LIVE PROPOSITION FOR LIVE DEALERS Wykes & Co., Mich. Sales Agt., Godfrey Bidg., Grand Rapids Try F. J SCHAFFER & CO. Eastern Market Detroit, Mich. EGGS AND LIVE POULTRY WRITE FOR QUOTATIONS When in the market to buy or sell FIELD SEEDS Call or write Both Phones 1217 MOSELEY BROTHERS Grand Rapids, Mich. The Secret of Our Success is in our BUYING POWER We have several houses, which enable us to give you quicker service and better quality at less cost. M. PIOWATY & SONS GRAND RAPIDS, MICH. Western Michigan’s Leading Fruit House WE PAY FOR EGGS and BUTTER full market price ruling day of arrival less transportation based on the quotations of the Detroit Butter & Egg Board, and as soon as market conditions will settle will quote prices week in advance. Schiller & Koffman 323-25-27 Russell Street DETROIT, MICH. WRITE FOR WEEKLY QUOTATIONS The Vinkemulder Company Jobbers and Shippers of Everything in Fruits and Produce Grand Rapids, Mich. * Ay \% April 1, 1914 tion the head of the. largest wholesale grocery house in the Northwest is quoted as having offered some sharp criticism of the breakfast food busi- ness. He said he believed it to be a bad condition when farmers sold their corn at 80 cents a bushel, sent it down to a mammoth factory in another part of the country, had it shipped back and had to pay from 6 to 13 cents per pound for the cereal ready to eat. “You and I pay the bill,” he said. “I believe that this is bad business.” Primarily the answer is that if the gentleman who thinks it “bad busi- ness” he had best quit buying such cereals—and logically and morally quit selling it—and return to his 80 cent corn. But as a valid criticism it is hardly progressive or fair. Furthermore, he displays a narrow conception of the fundamental dis- tinction between specialties and bulk products, in a mercantile sense, as well as scant knowledge.of how modern cereals are prepared and what they are. Corn at 80 cents a bushel—or any other grain for that matter—is not edible on the breakfast table, even if it is cheap; as a finished product it is regarded by thousands of people as delicious. Enough people so re- gard it to encourage manufacturers “in another part of the country” to put up expensive plants, hire expert chemists and food experts and millers and packers and salesmen and adver- tising men and railroads and whole- sale grocers and retail grocers to pre- pare it. The hens and the cattle eat the 80 cent corn, just as it comes from the field or the corn crib. The two are totally incomparable if one regards a spirit of fairness. As to the profitableness of the spe- cialty, deponent saith naught, but competition and food reformers are pretty likely to take care of that and keep it within due bounds. Such products have come into use on their competitive merits and in response to public demand. To accuse the manufacturers of making _— several thousand per cent. profit is as unfair as charging the watchmaker with selling iron at $10,000 a pound (let us say) without admitting that the labor, etc., in the cost of the raw and finished product represents a far greater element in thee final value than the raw material. Most wise merchants make a busi- ness of “serving” the public; not act- ing as its monitors. Every time that some one finds a new and better way to prepare corn, or light houses, or dig holes, or travel around the world, he unquestionably adds to the high cost of living. But if he gives the world something in return—some bet- ter and more’ progressive—why should he be accused and assailed? The public ought to know what it wants, and if demand and supply get together as to the price it’s about as futile to stop the transaction as it was for the old woman to sweep back the ocean with her broom. + — Not Rightly Named. The Department of Agrictulture has recently received letters from a num- ber of persons who desire to place a MICHIGAN product on the market under the name “Ege Powder” or “Egg Substitute.” These designations would undoubt- edly lead the ordinary purchaser to believe the product either to be made from eggs or to have the effect of eggs in baking. In reality, the prod- uct is nothing but a baking powder containing a considerable excess of ground rice as a filler and colored yel- low with powdered tumeric. The Food and Drugs Act prohibits the sale of food products under false or misleading names, and, as it is evident that a product of this kind cannot be regarded in anv way a sub- stitute for eggs in baking, its sale as an “Egg Powder” or “Egg Substi- tute” is not sanctioned by the depart- ment. —_——_o2.-2 Canned Whale Next. It may make some of the prudent cld whaling captains of New Bed- ford turn over in their graves with chagrin over the loss of untold mil- lions they threw away after getting all the oil they wanted to out of the monsters of the sea, but here is a report that someone has discovered that if the flesh of whales were to be canned as food and the people could be educated to eating it there would be a tremendous increase in the food supply of the world and the proposi- tion is made to start a whale meat cannery. It is no secret that certain parts of the whale are not only palatable but really delicious. Tales are told around the wharves of Cape Cod and | New Bedford of how fresh whales for generations past have furnished luscious steaks for the whaleship crews, though only when very fresh, and then but small por- tions of the leaner portions of the carcass. It is not generally known that the sperm, or “blue” whale is not only the largest animal that lives to-day, but also is, so far as known, the larg- est animal that ever existed on the earth or in the waters of the earth. The flesh of the blue whale is said to be palatable, nutritious and health- ful; Japan, however, seems to be the only nation up to this time that has adopted it as an article of food. From a whale, say ninety feet long, it might be possible to get 80,000 pounds of edible meat. ——o 2 Exports of eggs during the year ending with December 1913, amount- ed to 17,666,000 dozens, compared with practically 19,000,000 in 1912, 5,- 666,000 in 1910, and 1,500,000 in 1903, a decade ago. While exports of eggs are still much greater than imports, the closing months of the year show- ed a distinctly downward tendency in exports and an upward trend in im- ports of that commodity. ++. Sixty-five cents a dozen for eggs out in the country looks pretty high. But that is what a party in a small town in Ohio had to pay recently be- cause the daughter of the farmer who shipped in the eggs took the liberty of writing a note on one. The eggs came by mail, and in Uncle Sam’s parlance handwriting is first-class mail, not general parcel post matter. killed TRADESMAN “Electric Daylight” EGG TESTERS The “Electric Daylight’’ Egg Tester fill a need long felt by Merchants and Egg Dealers for an efficient candler. It does away with the unsan- itary dark room, and is fast and accurate. The “Electric Daylight’ Egg Tester is made in six different styles. Each style shows the en- tire surface of the egg while candling. Write for prices. The Ann Arbor Sales Co. Factory and Sales Dep't 529 Detroit St. Ann Arbor, Mich. 21 Watson-Higgins Milling Co. Merchant Millers Grand Rapids It Michigan HART GRAND CANNED GOODS Packed by W. R. Roach & Co., Hart, Mich. Michigan People Want Michigan Products Satisfy and Multiply Flour Trade with “Purity Patent” Flour Grand Rapids Grain & Milling Co. Grand Rapids, Mich. POTATO BAGS New and second-hand, also bean bags, flour bags, etc. Quick shipments our pride. ROY BAKER Wm. Alden Smith Bldg. Grand Rapids, Mich. Rea & Witzig PRODUCE COMMISSION MERCHANTS 104-106 West Market St. Buffalo, N. Y. Established 1873 Liberal shipments of Live and Dressed Poultry wanted. and good prices are being obtained. Fresh eggs more plenty and selling well at quotation. Dairy and Creamery Butter of the better grades in demand. We solicit your consignments, and promise prompt returns. Send for our weekly price cur- rent or wire for special quota- tions. Refer you to Marine National Bank of Buffalo, all Commercial Agencies and to hundreds of shippers everywhere, Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color and one that complies with the pure food laws of every State and of the United States. Manufactured by Wells & Richardson Co. Burlington, Vt. THE QUALITY Sc CIGAR AMERICANO Order from your jobber or A. SALOMON & SON MFRS. KALAMAZOO, MICH. Dear Grocer: How would your store look to-day lighted with the old cil lamps? Are you still using the same style of scale that your father or grandfather used 30 or 40 years ago? The 20th Century Standard is an up-to-date Automatic Computing Scale that saves time, work and worry. WRITE FOR INFORMATION W. J. KLING, Sales Agent 50 Ionia Ave., S. W. GRAND RAPIDS, MICH. Demonstration without cost or obligation Citizens 2417 Bell M. 66 WHEN IN THE MARKET FOR Potatoes or have any to sell, call or write H. Elmer Moseley Co. GRAND RAPIDS: MICH. SUN KIST M. O. BAKER & CO _ Send us your order. Write us for our weekly price list. ORANGES TOLEDO, OHIO have any. All Standard Varieties Northern Michigan Seed Potatoes Send us your inquiries for small lots or car lots. Late Petoskey—a Rural Russett variety—most prolific late potato grown. Ask us about these potatoes for this spring’s trade. market to buy a few cars of choice White Eating Potatoes. LOVELAND & HINYAN CO. Our own grown We are in the Quote.us if you Grand Rapids, Mich. Use Tradesman Coupons MICHIGAN TRADESMAN wv = YN NG Med qian S - — — _ = — = Status of the Principal Dry Goods Staples. Staple cottons are in fair demand. Prints are firmer, especially many of the narrow staples. Sheetings and drills are irregular, due to the desire of small mills to secure advance busi- ness when buyers are not ready to move very far ahead. The larger mills have sold many standard num- bers ahead and are holding steady on other goods. Ueavy weaves in novelties and fancies for dress wear are quiet for the moment, while many of the new printed goods are very much wanted for quick shipment. In the dress goods markets more in- terest is being taken in fine French serges, and recorders are coming along well on them. There is a very wide demand for crepes for immediate and later delivery. Broadcloths, both fine and medium priced goods, are in better demand than last year, and some of the fall business already laid down indicates a tightening on the part of agents with limited prod- ucts for the coming season. Raw silk continues to stiffen at home and abroad. The limited stock available for the balance of the year is a strong feature of the situation, but it is also true that silk is being used more largely than ever before in the history of the country. Aside from the all-silk goods that are now being used so freely by: cutters there is a broad demand for silk from cot- ton mills and hosiery mills. Linen. The business being booked on lin- ens for fall delivery by the advance guard of salesmen that started out some time ago is reported to be fairly satisfactory under the circumstances. Some of these salesmen have found a number of their customers unpre- pared to place advance orders, but as they were asked to call again in two or three weeks it is expected that be- fore the traveling men return home they will procure a normal amount of of business. Some secondary distributions are disinclined to place advance orders for the fall season now because of the way spring shipments have been delayed. Jobbers are irritated and apparently justly so on account of the non-appearance of goods order- ed many weeks ago. In some in- stances buyers who delayed making engagements until the last moment are to blame for not receiving their goods on time, but in many cases the mills accepted more business than could be handled in the time allotted. Several jobbers were in the market last week trying to procure crashes to substitute for goods they have on order. Their search, however, was futile, as no handler of crashes had the quantities desired on hand. It was stated that these buyers even of- fered to pay a slight advance in order to get prompt deliveries, as they had sold the crashes they have on order, and are being pressed by their cus- tomers for deliveries. As there are no_ indications of crashes coming forward promptly the probabilities are that purchasers will have to carry these goods into an- other season, which, it is reasonable to presume will reduce the _ initial ordering for the fall season. Dam- asks, towels and other figured lin- ens are also in comparatively small supply, according to first hands, and manufacturers are well provided with orders on goods of this kind for some time to come. The curtailment of production by spinners and weavers is expected to improve Belfast market conditions materially. More attention is being given to plain linens already. Cam- brics and sheer handerchief linens are being ordered for quick delivery from the United States. Medium grade shirting linens are also reported to be moving in a moderate way and a silghtly better enquiry for dress fab- rics was noted, , Values are being well maintained by the mills. A few Belfast merchants, are finding it expedient to make slight concessions, but this condition can always be found even when the in- dustry is in a flourishing condition. Fine and Fancy Cottons. The suggestions made early in the year by stylers of fancy and fine cot- tons to the effect that sheer goods were coming in again, and followed by news that some few orders were placed by houses using cloths whole- saling at 22%c a yard and higher, has caused a curious rush of enquiry to mills for sample pieces and for small lots. Some of the up-town cutters of waists and fine dress cottons want to get the sheer goods now, and some of them are willing to place small sample orders. Mills that have been running on coarse yarns for a long time and have gone to considerable expense in changing over are not keen to change back to small lots of very fine yarn fabrics. They want some assurance that business is going to be at least moderately broad before committing themselves very far on spinning yarns that require the finest grades of staple cotton. Most stylers expected that the sheer tendency would not mani- fest itself widely at once, but the fash- ions are feverish and the efforts of small mento get somethingin their line that is new are causing a curious trend to enquiries. April 1, 1914 Don’t waste time dusting the shirt boxes on your shelves Put in a stock cf HALLMARK SHIRTS and your sales will do your dusting for you. Don’t miss a chance to go over the new HALLMARK lines—the best values you’ve ever had to retail at ~ $1.90, $1.50 and up HALL, HARTWELL & CO. Troy, N. Y. Note—Slidewell Collars are selling faster and faster GRAND RAPIDS DRY GOODS CoO. DISTRIBUTORS Exclusively Wholesale Grand Rapids, Mich. ‘The Crowning Attribute of Lovely Women is Cleanliness’’ The well-dressed woman blesses and benefits herself—and the world— for she adds to its joys. NAIAD DRESS SHIELDS add the final assurance of cleanliness and sweetness. They are a necessity to the woman of delicacy, refinement and good judgment. NAIAD DRESS SHIELDS are hygienic and scientific. They are ABSOLUTELY FREE FROM RUBBER with its unpleasant odor. They can be quickly STERILIZED by immersing in boiling water for a few seconds only. At stores or sample pair on receipt of 25c. Every pair guaranteed. The only shield as good the day it is bought as the day it is made. The C. E. CONOVER COMPANY Manufacturers 101 Franklin St., New York Wenich McLaren & Company, Toronto—Sole Agents for Canada Factory, Red Bank, New Jersey -—™ «? April 1, 1914 MICHIGAN TRADESMAN 23 Mills making yarn dyed fancies are making some very beautiful samples of sheer fabrics for spring. They are not showing them _ indiscrimin- ately, for if anything more than an- other of late years has hampered the profitable distribution of fine fancies, it has been the early and indiscrim- inate showing to purchasers who will buy but a handful of goods and will not aid mills in producing, by plac- ing fir morders at once. Underwear. In cheap balbriggans the reports from the underwear market show a satisfactory and even active busi- ness for the spring season. Large lines are sold up to June 1 at least and are refusing new business for earlier delivery than that date. Large quantities of goods are being deliv- ered promptly and taken in by job- bers. It is said that rarely in their experience did jobbers sell so much light underwear late in the year as they did last fall. It is believed that, with an early spring, there may be a scarcity of certain goods this season. In_ the higher priced balbriggans there is not such an activity, or at least it is not so general. Some parts of the coun- try are much better than others. The South and Southwest are sending in good reports, and the New York trade agents for standard 50c balbriggans find, is active. It is the opinion of agents for such lines that the season will go through strongly, though just at present they note some conditions not auite satisfactory. ae In fall underwear there is slight change from conditions of the past months. Salesmen who have been out on supplementary trips have re- turned and report some business. They have found, it is said, rather backward conditions in the wool un- derwear trade in particular. ——2-> Hell in Business. The Damm family, of world fame, bids fair to lose its renown by dis- covery of the Hell family in the town of Farrell, built by the United States Steel Corporation. Members of the Hell family are not averse to using their name in a busi- ness way. The head of the family, Conrad Hell, an ice cream manufac- turer, has signs readings, “Go to Hell for ice cream,” scattered throughout the city. Another sign reads, “Ice cream from Hell is guaranteed pure and cooling.” Still another bears the inscription: “Have you been to Hell? It’s the coolest place in Farrell.” When a stranger enters Main street he is startled by a big billboard read- ing, “Hell is here; don’t miss the place.” A block further down the street this sign is encountered, “You will find everybody there on a hot day; Hell is always open.” The big sign which, however, attracts most attention is in front of Hell’s place of business. It represents a young cou- ple eating ice cream and the younz woman saying to her escort, “Hell for mine; always.” —_—_—_++>___ A bargain which is a bargain for only one party of the transaction while involving loss for the other is a poor bargain. Story of Easter and Some Good Sellers. Easter, the annual commemoration of rection, is of origin, festival in the resur- very ancient and as a period of festival long antedates its celebration commemorative of the resurrection of Christ. The English word is de- rived from the German ostern and old Teutonic-Austro, the Goddess of Spring, which was celebrated as a festival in pre-Christian eras to indi- cate joy at the return of spring. It is a survival from the old Teutonic mythology; the question of the exact date for its celebration as a church festival, ecclestiastic and church au- thorities have had many arguments on, as indeed it is impossible to ex- actly fix its period, since it must come on Sunday, and nearly coincide with the Paschal full moon; by its date is fixed the time of all movable feasts. Without doubt the Church, finding it in their pagan lands already cele- brated as a festival in honor of re- vival, or resurrection, in the sense of the return of the sun to bring forth vegetation, adapted it to its present usage. In German lands, in pagan times, fires were lit, called Easter fires, to celebrates the triumph of spring over winter, and this custom and period nearly coincides with the pagan Celtic festival of Beltone. The meaning of this word is not known, but is still used in Gaelic Scotland for May day. The use of eggs in this commem- oration is of the very highest antiqui- ty, the egg having been considered in widely separated pre-Christian myth- ologies as a symbol of resurrection, which doubtless later the Church adopted and consecrated. The cus- tom of coloring eggs for Easter doubtless originated in Germany. The children were told that these eggs of various brilliant hues were laid by a rabbit and would hatch out a chick the same color as the egg. In Ger- many the rabbit is nearly as much a symbol, in popular fancy, for Easter as the egg; this is due to the fact that “bunny” shows his appreciation of the return of spring by getting succulent grass and clover for his meals, in place of his ofttime hard and scanty winter fare, and by his wild antics in the wood and meadow has made the phrase “mad as a March hare.’ Instead of being mad, bunny by his pranks and antics expresses his joy at the return of spring. Many curious customs and legends exist in European lands at and con- cerning Easter time. In Paris is held the famous Ginger Bread Fair, cer- tain streets being lined with booths at which gingerbread (Pain de Es- pice) in all shapes and forms is sold, a favorite shape being a rabbit into which is imbedded an egg. This fair lasts the entire week and is thronged by thousands day and night. A curi- ous and pretty custom in Washington is that of the egg rolling games on the White Lots, back of the White House. If Easter Sunday afternoon be pleasant, thousands of children with bags of Easter eggs crowd to the White Lots, playing some sore of game by rolling them on the lawn. Too, as a symbol of change at this period, we bedeck our- selves out in new raiment as_ gor- geous as our purses will permit, and be- take ourselves to the boardwalk or the avenue to display ourselves. What woman would be content not to don a new frock and hat on this occasion? The writer does not know of any such, and, in passing, we men are quite as proud to outfit ourselves in gladsome raiment as the gentler sex, The Easter parade on the walk at Atlantic City is famous, being crowd- ed almost from wall to rail; some- times the weather is far from fair and many a dainty frock has to be cover- ed for comfort’s sake with coats of fur. In our own trade Easter is sec- ond only in importance to Christmas. Nearly everyone buys or receives on Easter Sunday something in the form of confectionery; chocolate eggs, hol- low or cream filled, are sold by mil- lions, from a few humble jelly eggs up to beautifully decorated boxes or large panorama eggs. In some sec- tions many men are employed decor- ating these eggs, often with the send- ers’ and recipients’ names. The prin- cipal sections for the sale of what may be called strictly Easter goods are those settled by the German chil- dren, who would consider themselves neglected not to find in the nest at least half a dozen candy eggs of vari- ous sizes sand flavors. New York, too, consumes a vast amount of East- er goods, and so does the West. New England, however, possibly because the original Puritans did not take kindly to festivals of any sort, has never so generally observed Easter as other parts of the country; yet many handsome Easter packages of chocolates are made and _ sold throughout New England; doubtless New York, Philadelphia, Chicago and St. Louis produce by far the greatest per cent. of all this class of goods made and sold in the United States. The quality of Easter candy is im- proving each year, being considered not only as something decorative, or for the children to play with, but ready to be eaten. Formerly buyers were careful of stocking Easter goods, considering that what was not sold at Easter was dead stock; since, however, the eating qualities of these goods have been so much improved no such fear need exist. Easter goods themselves make handsome store dec- orations and window displays. There is therefore no doubt but that it will pay any confectioner to give full at- tention to his Easter trade. It is to be remembered that whilst at Christmas many bought for presents. at thing may be Easter con- fectionery or flowers are practically the only things ever sent, and the candy man should take advantage of this fact, knowing that many a girl would prefer a box of chocolates to a basketful of roses or a dozen stems the flowers she of Easter lilies, because candy she can eat, while the can only look at. George Harvey. —_—_@ +> Sometimes Less. did Smith refuse to take a drink on conscientious grounds.” “Then the third time he should have felt justified in taking one.” “Why so?” “Because dram.” “Twice three scruples make one We are manufacturers of Trimmed and Untrimmed Hats For Ladies. Misses and Children Corl, Knott & Co., Ltd.- Corner Commerce Ave. and Island St. Grand Rapids, Mich. WNING Our specialty is AWNINGS FOR STORES AND RESIDENCES. We make common pull-up, chain and cog-gear roller awnings. Tents, Horse and Wagon Covers, Ham- mock Couches. Catalogue on application. CHAS. A. COYE, INC. Campau Ave. and Louis St... Grand Rapids, Mich. sateens. Wholesale Dry Goods The Boss of Michigan Work Shirts for Men and Boys They’re all that their name implies. They are the “Boss” of all shirt values and shirt quality at the price. Cut big and full and full length, flat felled seams; all sizes for men and boys. Made of extra grade ducks, chambrays and Prices $3.75, $4.00, $4.25 and $4.50. Paul Steketee & Sons Grand Rapids, Mich. RETURNED GOODS. Unpleasant Feature of the Mercan- tile Business. NOTICE TO OUR CUSTOMERS. Cleveland, March 25.—To eliminate the abuse of our customers return- ing goods without sufficient cause, as well as to avoid the possibility of error, no merchandise will be accept- ed from any transportation or cart- age company unless an invoice cov- ering same and an acceptable reason for such return is first received and on file at our office. In this event we will send you a “Returned Goods Shipping Tag,” duly registered at our office, to be placed on the package to be return- ed. No package will be accepted by us unless is bears our registered ship- ping tag. Whitney, Wabel & Co. In continuation of the subject of returned goods, which was inaugurat- ed by the Tradesman in its issue of March 18, the Tradesman herewith presents communications from a number of leading jobbers _ setting forth the serious side of the subject and suggesting methods by which the abuse can be curtailed. Burnham, Stoepel & Co.. write as follows: Detroit, March 30.—Your favor of March 29, referring to Butler Bros.’ article on returned goods, received. We will write you fully on this mat- ter in a few days. In the meantime we think that large Chicago houses, such as Marshall Field & Company, J. V. Farwell Company, Carson Pirie, Scott & Company, and other large houses would be eager to contribute generous articles on this matter, which is a growing evil and should be minimized, if it can not be wholly eradicated. Burnham, Stoepel & Co. G. Adolph Krause (Hirth, Krause Co.) writes as follows: Grand Rapids, March 30.—Babson, the business statistician says: "When character is essential for promotion at school, and when righteousness is considered as vital as foreign trade, then will the great economic diffi- culties gradually disappear.” This implies that if business men were actuated by fairness to those with whom they deal and if a greater obedience to the Golden Rule were observed, various difficulties would, gradually disappear. The return goods problem would not present any serious difficulty if the retail merchant would concede the rights of the shipper. As it is, it often proves a nuisance, and adds un- necessarily to the cost of doing busi- ness, which, in turn, reacts upon the retailer. A retailer frequently al- lows a pair of shoes to be taken to the home to be tried on. What would be his state of mind if this pair of shoes were returned by the hired man in a soiled condition without further comment than that they were not satisfactory? This precisely illustrates the action of some retailers toward the whole- salers. Instead of notifying the wholesaler promptly on arrival of the goods that they are not satisfactory, giving reasons, he simply returns them without notification; or. more often, he disfigures the shoes or car- tons by his cost mark and selling price, places them upon the shelf, and if the shoes do not sell as readily as expected, he packs them in a disul- tory manner. with broken cartons, and more or less soiled, returns them with the remark “not up to sample.” That the courts do not look favor- ably upon such transaction was ex- MICHIGAN emplified in a case decided several days ago in Detroit, where a retailer had placed the shoes upon his shelves and the season being an adverse one for selling summer goods, he conclud- ed to return them, claiming they were not up to sample. The court held that inasmuch as the retailer did not immediately notify the wholesaler that the goods were not satisfactory, but kept them in stock thirty days, his action in returning the goods was not justified and judgment was rendered against him compelling pay- ment. While we do not believe that a ma- jority of merchants who return goods do so from absolutely selfish motives, but rather from ignorance, believing the wholesaler will have no trouble in re-disposing of the goods, they should bear in mind that it costs money to make a shipment and that goods that are soiled or marked, or cartons broken, cannot be put back into stock without a loss. Hence it is obviously the duty of the retailer when he receives a shipment of goods which in his opinion are not of standard quality, to carefuly set them aside and promptly notify the wholesaler and await his answer. Crookedness has ceased to be a success as a buyer of merchandise. but as intimated in the beginning of this article, the time is at hand when character is esteemed as essential in a successful buyer as in all other walks of life. Krause. Crowley Bros. write as follows: ’ Detroit, March 30—The return of merchandise is a problem that we all are more or less interested in. When _ goods returned it is a notice to us to ascertain whether or not the fault is with the house, with the salesman or with the customer. It frequently happens that the in- attentive traveling man who is either too lazy or whose fourflushing tac- tics are so predominant that he will go to any extent to show the house that he is working, but at the same time will ignore information receiv- ed from the house in regard to sold out condition of certain articles and notice to discontinue their sale. This is of such frequent occurrence as to necessitate calling the sales- man into conference and showing him that while he is giving the cus- tomer the impression -that he has these goods to deliver he, at the same time, is forcing the house to make a substitution or to write the cus- tomer that the goods are sold out. In any event it hurts the house and certainly hurts the salesman who pursues a method of that kind. There is another side, also, to the responsibility of the house where careless and inefficient order fillers do not observe the niceties of the order and as a result goods are sent either wrong in color or design or filled in a slipshod way. The order clerk and department manager have much to do with satisfying custom- ers, but frequently neglect this very important essential. We will now touch on the ques- tion of the customer, especially the chronic returner of goods, and when we say chronic we know, that absolute- ly that when an order is filled right or wrong, a certain proportion of the goods are coming back. Some of these people will make misstate- ments in order to justify the return of merchandise. To show you how glaring is the return of stuff in some instances, a short time ago one of our customers returned dress goods that had been in his store for eigh- teen months and then complained that the goods were tender. Another customer returned merchandise to us that belonged to another house. In other words, the merchant gets so careless and takes so much liberty in regard to returning merchandise that at times he does not even go to the source from which the goods came in order to get credit. It strikes TRADESMAN us very strongly that many times some customers desire to pay their bills by returning goods. We are not clear as to the remedy to apply where the customer returns goods without justification, except that they might be listed just the same as the people who do not pay their bills regularly. It is a violation of business ethics and should be met with some drastic action that will put a stop to the return of goods where it is unjust and unfair on the part of the customer to return them to us. The whole truth of the matter is that the competition between the whole- sale dry goods concerns throughout the country has allowed this prac- tice to be established so that it has grown to such an extent it is almost impossible. to handle the evil. The wholesale dry goods merchants can only stop this practice by a diffusion of information concerning the dealer who makes a practice of this, to the end that knowing these people a firm stand can be taken to prevent the return of merchandise. Crowley Bros. A local shoes jobber writes as fol- lows: Grand Rapids, March 30—I have received your letter of March 19, re- ferring to the matter of returned goods. Of course there is a great deal to be said on this subject, both from the retailer’s point of view, and the wholesaler’s. We hardly see how we can add much to what has already been published and said in connection with the matter repeat- edly. It is our conviction that the gen- eral run of retailers desire to be fair and that very often where an aggra- vated instance arises, even then the retailer feels that he is justified in his position. The main trouble seems to be that goods are returned very often without giving the matter care- ful consideration from the point of view of the seller as well as the point of view of the purchaser. It is not an uncommon thing to have goods returned which have been worn that the dealer did not intend should be returned. In many _ in- stances goods are gathered up after having been left in the store by the consumer after the purchase of a new article, and these are sent back in connection with a just claim. Our observation leads us to believe that many retailers take an arbi- trary stand regarding this matter of the quality of fresh goods shipped them or service received from goods that have been worn and complained of by the consumer. We find that such goods are returned and deduct- ed fram the remittance, and _ our opinion in the matter is utterly disre- garded; that is to say, quite often the retailer considers his judgment absolute and final without being will- ing to recognize that in such a case as cited above, he should be willing at least to recognize that the whole- saler with his broad experience in analyzing goods and claims, should be entitled to some opinion. I think that if retailers when returning goods where they feel that they are justi- fied in doing so, would show a will- ingness to compromise or consult with the distributor, that in the long run they would be better satisfied with the results, and would find greater pleasure in doing business. We like to look upon the retailer as our representative on the field, and we wish him to feel that where claims for lack of service arise, it is up to him to represent us, the orig- inator of the article, in a fair and equitable way, and that he should not look entirely to the interests of the consumer, or his own apparent im- mediate interest. It is, of course, difficult to conduct “business at a distance where the par- ties are personally unknown to each other and have each partv feel the utmost confidence in the other under all circumstances and conditions, but April 1, 1914 business as it is being conducted to- day is largely conducted, both whole- sale and retail, by honorable men governed by good intentions, there- fore it seems to us that where a re- tailer feels that he has cause for com- plaint, it would be no more than right for him to take the matter up with his supply house in a candid and open frame of mind. We have often seen instances where a better grade of merchandise was sent at the price of the cheaper article ordered, and have the better and higher value merchandise return- ed forthwith with a statement that the merchant had ordered a different number, and would not stand for the change. Now, primarily, such a dealer is right in his position, but when you are sending the identical pattern and the identical materials, but of considerable higher value, and at a loss to yourself, it seems strange that any one would refuse to accept such a substitution, which in fact would be nothing more than the send- ing of the original article, but made better than at the time the sale was made. Such a procedure clearly in- dicates that the dealer who was actu- ated to refuse merchandise under such circumstances would sacrifice his own interests in order to main- tain a weak position. To sum it all up, we wish to reiter- ate that our observation teaches us that goods, both new and that have been worn, are constantly being re- turned by retailers without giving due thought to the matter, and that there are some retailers to-day who do not realize that they are taking a false position in the matter, which is adding to the expense of doing business, which expense is of course added to the cost of the goods they buy. A local jobber recently sent out the following letter to a country cus- tomer: Grand Rapids, March 30.—We re- ceived a shipment from you last week of a quantity of merchandise which we have not yet credited to your account and to which we desire to call your attention. The larger majority of this mer- chandise has been out of our store from six months to two years and is very much soiled and mussed and some of the piece goods have been rolled and partly sold and with the exception of two or three items which were bought this spring, we will be unable to receive more than 50 per cent. of their original value as a job lot, as that is the only way in which we can dispose of them. We are unable to see for what rea- son you returned us these goods after being in your stock for this length of time and as this has occurred two or three times before, when we have credited the same and said nothing about it, we desire to notify you now that in the future we can accept and credit merchandise only which is re- turned to us according to the terms on our invoice, which clearly states that no goods will be accepted un- less returned within ten days from receipt of the goods*and any claim made after that date will not be con- sidered. We appreciate your business very highly and have always used all ef- forts in our power as you know to further your best interests, to give you good goods, to treat you right and we certainly expect from you in return the same treatment. We take it for granted that you personally did not see these goods and the con- dition in which they were and what they were, when they were returned to us as we would find it impossible to believe that a business man of your experience and ability would expect a wholesale house to accept and take into their stock goods that had been in your stock for a period from one to three years. We trust that this letter will be placed in your files and that you will April 1, 1914 notify your clerk in charge of the dry goods department that returns of this nature cannot be made in the future, and that if anything is returned, it must be done at once after the goods are received. We will send you credit for the present shipment as soon as the same can be sorted out and adjusted, but in future any such goods will be return- ed very promptly to you. Corl, Knott & Co., write as follows: Grand Rapids, March 30.—The sub- ject of returned goods, like the brook, goes on, seemingly, forever. It’s the old, old problem of how to convince the trade that returning mer- chandise is as bad for them as it is for the house. Just to sum it all up once more, in a very few words, the situation is this: : This is the day of co-operation, the day of efficiency. Everyone knows that the more goods are handled, the more they are bound to cost—for some one must pay the ones who do the handling, don’t you see? If the milliners persist in sending merchandise back, time after time, the cost of the shipping room ex pense must grow bigger all the time. It should not be hard for every one to see that the elimination of this increased cost, would, in the end, make the price of all articles the mil- liner buys much less. Elimination of waste always means decreased price of production, and a -lower price on the output. Suppose we suggest the following rules for the governing of merchan- dise, when and when not to return it, 1. Goods bought in person out of stock should never be returned, ex- cept under special arrangement. 2. Goods seat according to order should not be returnable. 3. Goods sent not according to order should be returned within five days. Do you mot see that strict observance of these three simple rules would greatly eliminate the big ex- pense of the shipping department, and thus reduce the price of merchan- dise to all consumers? We are more and more convinced that milliners are not wilful violators of the principle of business efficiency. They err through carelessness alone, and when they realize that they will be making things easier for them- selves, as well as for the house, we feel sure that the return of merchan- dise will be reduced to the minimum. Here’s for greater efficiency—the re- duction of waste and the saving of cost to both the house and the trade. Corl, Knott & Co. A Cleveland jobber writes a local jobber as folows: Cleveland, March 31.—Replying to your favor of the 30th, pertaining to our method recently adopted regard- ing the returning of merchandise on the part of our customers without permission, will say that we find it has been the means of greatly reduc- ing our returns. We have endeavored to be fair with our customers and at the same time take the stand that we do not intend to be unjustly imposed upon. We welcome the return of merchandise, which is defective or which has been sent through error, and when we find a customer who we feel is continually imposing upon us, we prefer his plac- ing his orders elsewhere. We believe as you do, that by all wholesalers and manufacturers tak- ing up this matter seriously and be- ing fair with the trade and so im- pressing them with the thought that we desire nothing but what is fair for all concerned, the return goods question will be greatly eliminated. We enclose herewith such matter as we are sending to our trade, and while only part of our customers call for a tag, they at least write us fully as to why such merchandise is be ing returned. MICHIGAN TRADESMAN Every Transaction in NEW BOOKS STOCKS AND BONDS To be Published April Ist Aunt Jane of Kentucky. By Eliza Calvert Hall. Postmaster, The. Lincoln. Guests of Hercules, The. By C. N. and A. M. Williamson. Her Weight in Gold. Barr McCutcheon. Japonette. By Robert W. Chambers, Molly McDonald. By Randall Par- rish. ee Claw, The. By Cynthia Stockley. Citizens 4445 and 1122 By Joseph C. The Business of our Brokerage Department is Built on Reliable Service Howe, Snow, Corrigan & Bertles Investment Securities MICH. TRUST BLDG. By George Turned Over to Us Receives the Maximum of Attention Bell Main 229 Sign at Six, The. By Stewart Ed- ward White. R. J.’s Mother. By Margaret Deland, Get your order in before. Trade price 38c net, WILL P. CANAAN CO. “Something New Every Day” The time is now here to display these tools— “CLARK’S CUTAWAY HARROWS’”’ Largest and best equipped vulcanizing shop in Michigan. Standard Tire Repair Co. 15 Library St. Grand Rapids, Mich. Sprayers, Etc. Prompt Shipments. Send for Catalogue. BROWN & SEHLER CO., ty or goatee) First and Still the Best The FOLLOWING NEW and EXCLUSIVE MECHANICAL*® FEATURES are on the McCaskey Register Only The Expansion Feature— Alphabetical, Numerical and Interchangeable Index. Bu a ae emia) cr ry nT Se reel) Electric Recorder— Duplex Section containing Accounts Payable under lock and key. Kwikfind Non-Slam Leaves— Daily Trade Builder Indestructible Patented Leaf Hinges »MCCAS Area Prt ye ieee al Wik Only The End of Drudgery ae One Wriling fo SYSTEM saaes ee «= More Than 100,000 Merchants St Will tell you the McCaskey System is only One Writing Prevents Disputes and Forgotten Charges Every Account Totalled and Forwarded with ea urchase Is an Automatic Collector Limits Credit automatically Abolishes Bookkeeping— Night and Sunday Work— Posting and Worry A POSTAL WILL BRING MORE INFORMATION. The McCaskey Register Co. ALLIANCE, OHIO BRANCHES: New York, Chicago, Boston, Washington, Pittsburgh, Memphis, Atlanta, Kansas City, San Francisco, Cincinnati, Dominion Register Company, Ltd., Toronto, Canada; Manchester, England. The largest manufacturers of carbon coated salesbooks in the world rn ARE i kcal) rn ern Tr cE FARM IMPLEMENTS Plows, Harrows, Rollers, Cultivators, Weeders, Grand Rapids, Mich. 26 MICHIGAN TRADESMAN April 1, 1914 PIONEER GRAND RAPIDS. Historic Happenings in the Early Days. There was a time when amidst the wild, romantic scenery at the rapids of Grand River,on the west side, might have been seen those mounds of earth, which like mute, patient senti- nels, had endured the storms and al- ternations of heat and cold during un- told centuries, while watching and guarding the everlasting rushing and tumbling of that noble stream. The Indians readily appreciated the ad- vantages of canoeing, hunting and fishing offered by such a place as the rapids of Grand River and maintained one or more villages there, reveling in all the red man’s pride and glory in the undisputed freedom of the river, the forest and his cultivated lands. This historic spot, now the city of Grand Rapids, was once the imperial seat of Noonday, the great chief and ruler of the Ottawas and Pottawat- tomies, the two allied tribes whose chiefs came from the Ottawas. Both these tribes served the British in the war of 1812 and assisted in the burn- ing of Buffalo the following — year. Noonday himself was a tall symmet- rically formed gentleman, while his wife was a short, dumpy lady with a face badly marred and scarred. Many things indicate that even be- fore the time of Noonday and his peo- ple there existed on this site another city just as intense and earnest and emotional as any in our latter day civilization. Why that city was not perpetuated is a question on which history remains silent, although the most reasonable supposition is that a warrior tribe from the North drove the inhabitants Southward before their irresistible advance. Topography. An early topography of the site of Grand Rapids would differ greatly from that of to-day. In early days the four islands below the rapids were striking features of the scenery. Pearl street now crosses the north end of No. 1; the county jail is on No. 2; No. 3 now holds the city market; and No. 4 is crossed by the railroad bridge near the foot of Wealthy street. The outlines of No. 4 can still be distin- guished. The sinkhole where our magnificent postoffice now stands was once a pond and swamp filled with cat-tails and shaded by willows. Pros- pect hill was a landmark which has now entirely disappeared. Many streams and springs all over the an- cient landscape are now no more than dim memories. One of these flowed from what is to-day Lake drive, down Fulton and Washington streets, along Jefferson avenue where it joined sev- eral others and crossed the neighbor- hood where the Union depot stands. and on into the river at a spot near the foot of East Fulton street. Establishment of Christianity. The earliest religious enterprise of which we have definite record was the establishment of the Baptist mis- sion station at “Grand River Rapids” in the fall of 1826, five years after Rix Robinson had opened a trading post at the place since called Ada and -the same year in which Louis Campau came here to live and conduct the Indian trade in a log house half way between Bridge and Pearl streets, on the east bank of the river. Previous to this the Jesuit mission established at Mackinaw in 1616 or earlier, had sent its rugged emis- saries all over the Peninsula to give the Indians their first lessons in Christian civilization, but nothing definite can be learned of the Catholic missionary Operations in any one par- ticular locality. Rev. Mr. McCoy, of Niles (at that time called Cary Station), opened the Baptist mission and in the spring of the next year (1827) young Rev. Leonard Slater and his wife moved here and had charge for the next nine and a half years, doing a work which required a most wonderful faith and perseverence. He evidently agreed with Jesse B. Davis on the question of vocational training, for, in addi- tion to his own two-story log resi- dence near the west end of the present Bridge street bridge, the pioneer his- tory says he established a blacksmith shop a short distance north, in which a white man was engaged in making implements for the Indians and teach- ing them how; and a short distance northwest of that voint a farm, on which was employed a white man to instruct those savages in the myste- rious science of agriculture; on a small creek further north was a saw- mill; on the same side of the river, and south of the ravine, was a cluster of neat block houses for the Indian families and one house for religious services and school, where a_ white teacher instructed the rising genera- tion. Chief Noonday was one of Mr. Slat- er’s first converts, and so noble and devoted was he that when, on ac- count of certain demoralizing influ- ences, the Indian mission was mov- ed to Prairieville, Barry county, in 1863, he and about fifty families of his people went with Slater to the new field. Noonday died, more than 100 years old, and was buried at his beloved Slater’s station at Prairie- ville. The second mission was the Roman Catholic, established by Vicar-Gen- eral Frederic Baraga, or Father Bar- age, as he was called, at the time when the white settlement began to look permanent. A frame church was started at the lower Indian village, but was bought shortly afterward by Louis Campau and moved across the river on the ice, placed on Water- loo street, now Market, and con- verted into a warehouse. Mr. Campau, himself, put up another building for the church on the spot where the Porter block now stands. After about twelve years of use St. Andrews parish outgrew these quar- ters and Mr. Campau sold the church edifice to the Congregationalists in 1846 for the magnificent sum of ten dollars ($20?). The Catholics built a larger structure on Monroe avenue, just above Ottawa. St. Mark’s Episcopal parish receiv- ed its impetus in a small wooden house north of where the present church stands on Division avenue. In- creasing rapidly in numbers, the par- ish built the larger church and dedi- cated it in 1849, holding a large and important convention of the Diocese at the time. The family of Dr. Cum- ing, whose daughter, Miss Mary Cuming, died recently, was closely identified with the founding of the new church and with all its activities. Name and Postoffice. The term, “Grand River Rapids,” had been used rather as a description of the locality than as a definite name. The township, on the left bank of the river was called Kent, in compliment to Chancellor Kent of New York, and at that time it embraced a large territory, nearly all that is within the county south of Grand River; and it was then a part of Kalamazoo coun- ty. For a time the north section of the village was called Kent and the south part Grand Rapids. The name, Grand Rapids, was given officially to the first postoffice here in 1832, and to the village incorporated in 1838. The township name, Kent, was giv- en by act of territorial legislature March 7, 1834, and at the same time it was provided that the first election be held at Joel Guild’s house. Nine voters were present at this first meet- ing held April 4, 1824, and the follow- ing officers were elected: Town Clerk, Eliphalet H. Turner; Supervisor, Rix Robinson; Assessors, Joel Guild and Barney Burton, Collector, Ira Jones; Poormaster, Luther Lincoln; Con- stables, Myron Roys and Ira Jones; Overseer of Highways, Jonathan F. Chubb. On April 13 of the same year occurred the first marriage, that of Barney Burton just mentioned, and Harriet Guild. Kent remained the town name until February 26, 1842, when it was chang- ed by law to Grand Rapids, and when in 1850 the town became a city on the second day of April, the name was retained, Leonard Slater, the missionary, was made the first official postmaster De- cember 22, 1832. At first the traders and missionaries had depended upon Indian scouts for their correspondence with the rest of the world. Then the post office was opened at the mis- sion station on the west bank of the river, a few rods south of Bridge street. Soon it became inconvenient to carry letters across the river in canoes and Joel Guild was appointed a deputy and carried on the mail busi- ness at his house. In 1836 the main office was removed to the east side of the river and kept at the home of the new postmaster, Darius Winsor, at the corner of Ottawa and Foun- tain. As the mail business was not very heavy at that time, Mr. Win- sor’s waistcoat pocket was sometimes called the postoffice. However, he soon established an office on Mon- roe avenue opposite Market street, and in 1838, when Alfred D. Rathbone became postmaster, headquarters were in a little building on the west side of Prospect Hill at Lyon street. Many more moves followed, until in 1879 the Government building was completed on the site of the present beautiful structure. Those holding the postmastership prior to the Civil war were James M. Nelson, Truman H. Lyon, Ralph W. Cole, Harvey P. Yale, Noyes L. Avery and Charles H. Taylor. Until 1837 the only mails brought in were from Detroit, first by scouts and runners, sometimes by horse or pony, and less than once a week. Then a route was established by way of Gull Prairie (Prairieville) and Kalamazoo, and in 1837 a stage route from Battle Creek was opened under contract for bi-weekly deliveries. In 1841 mail arrivals were from Kalama- zoo, Howell, Grand Haven and Aus- terlitz—each once a week—and once in two weeks from Jackson. Not until August, 1846, was there a daily mail which then came from the east by way of Battle Creek and sometimes took two days to get through. The free delivery system was put in force in 1873. Earliest Industries. Luther Lincoln’ was the first man who attempted to utilize the great water power that has made Grand Rapids what it is. In 1833 he built the first sawmill near the spot where later stood Sweet’s Hotel and now the Pantlind. He may almost be said to have furnished the real commercial impetus to the city. He and Mr. Slater built another mill on the west bank a little later. These two sup- plied the lumber for the warehouses which Richard Godfroy, Louis Cam- pau and James Watson put up for their fur trade. About the same time Joel Guild erected the first frame house and hotel of the city on the site later occupied by the First National Bank. From that’time on the town was fully awake and the population increased rapidly. Another important industry, open- ed in 1843, we owe to the Indians, who discovered the rich store of crude gypsum along the west bank of Plaster Creek. Richard Godfroy was the first one to set the style of stucco coats for houses, when he plas- tered the gable ends of his residence. The manufacture of salt was an in- dustry that did not last long. An ex- cellent quality was produced for a time by Lucius Lyon, who drew the brine from an 800 foot deep well on the west side, but made little profit. State officials made another attempt later, but a broken drill interrupted the work which was never resumed. In 1836 the great canal extending from the head of the rapids to a place near Bridge street was excavated by Lyon & Co., with the intention of building the “big mill” in which sixty perpendicular saws were to be operat- ed, but as that number of saws could not be procured, a much smaller mill was finally erected. Newspapers. If newspapers, as they say, reflect the intelligence of the community and are potent agents in its development, Grand Rapids owes much to her press (speaking collectively), for in April, 1837, not four years after the be- ginning of the first permanent settle- ment, a weekly, six column folio ap- peared bearing the following title: GRAND RIVER TIMES, Printed and published every Saturday morning at the Rapids of Grand River, Kent County, Michigan. By George W. Pattison, editor and proprietor. The Washington hand press. on which it was printed came through a April 1, 1914 many experiences of shipwreck and accident on its way from the office of the Niagara Falls Journal, but did neat work which does not suffer much by comparison with papers of the present time. Louis Campau_ sub- scribed at once fer 500 copies for a year, paying $1,000 cash in advance and the first copy was printed on satin and presented to him; other copies on cloth were distributed as souve- nirs. The first office of this newspaper was on lower Monroe avenue, south of Lyon street; it was the official paper and printed tax sales. In 1838 it was sold to Charles 1. Dalker, who in turn, sold it to James H. Morse in 1839. Publication was suspended for a time, to be resumed for a short non partisan run during the first Har- rison campaign. The second newspaper was started in May, 1841, The Grand Rapids En- quirer, a weekly published by James H. Morse and Simeon M. Johnson. At first this professed to be non-par- tisan, but soon became distinctly Democratic in its editorials. Charles I. Walker, Sylvester Granger and Al- fred D. Rathbone were some of the early political contributors. The Grand River Eagle was start- ed in 1844 as a weekly mouthpiece of the Whig party, with Aaron B. Turn- er as publisher. In 1855 the Grand Rapids Daily Herald, the first daily paper, was publis ed by Alphonso E. Gordon, who consolidated it with the Daily Enquirer in 1857. Transportation. lew if any living here to-day can possibly conceive of the immense dif- ficulties of transportation which con- fronted the pioneer settlers. The only easy means of communication with the outer world was by Indian canoes and flat bottomed skiffs on Grand River. The limitations were great by this route. The first teams which brought set- tlers and their goods in 1832 came through Ypsilanti by way of Battle Creek, through Middleville and Grand- ville, with only Indian trails to guide them—trails so narrow in places that trees had to be felled to make way for the ox-carts. The next settlers, the Dexter colony, numbering sixty- three persons, blazed an entirely new route from Pontiac to Tonia, and a few of them came on to the Rapids in boats from that place. Congress appropriated $3,500 in 1832 for a wagon road from Detroit, through Shiawassee. to the mouth of Grand River. This amount supple- menting the work already done by the settlers made the road passable. The first regular stage line was estab- lished from Grand Rapids to Pontiac in 1842. This ran three times a week. The next year saw a bi-weekly con- nection with Battle Creek and a line run to Ionia and Lyons once a week. In 1850 Grand Rapids had daily com- munication with Lansing, Battle Creek and Kalamazoo. In_ spite of the improvements, going was pretty rough, and a story is told of a trip on which a number of passengers, in- cluding John Ball and Mrs. Thomas B. Church, with her infant son, Fred S. Church, now the well-known artist, were tipped over in a mud hole and MICHIGAN TRADESMAN little Fred was nearly drowned in the mire. Much agitation and earnest effort in the good roads movement of that time finally proved fruitful after many disappointments and the Kalamazoo- Grand Rapids plank road was opened in 1855, and was of the greatest ser- vice for thirteen years until the first railroads entered the city. The Kala- mazoo road was forty-eight miles long, extending due south from Di- vision avenue, In 1837 the first river steamer, the Governor Mason, began making trips to Grand Haven, succeeding the old pole boats navigated by Louis Cam- pau, Thomas D. and Francis B. Gil- bert, Richard Godfroy and others. Agitation for a railroad began as early at 1845. In 1846 the Legislature granted charters for lines from Jack- son, Battle Creek and Kalamazoo to Grand Rapids and the extravagant statement was made by Dr. Joseph Penney that he believed before 1900 the population (then 2,000) would reach 30,000. In July, 1858, the first trains entered Grand Rapids over the Detroit & Milwaukee Railroad from Ada and Lyons. In 1869 the Grand Rapids & Indiana entered the city and the Lake Shore & Michigan South- ern, the oldest in the State, the same Ethel I. Blake. ——_+- + Egg Industry of Minnesota. There is just one bird for Minne- sota—it’s the busy little hen. Figures in the Secretary of State’s office show almost miracles. There are about 11,000,000 chick- ens in the State. Last year they pro- duced 700,000,000 eggs. Fowls and eggs sold within the State represent $15,000,000. Or, in other words: If all the eggs produced in Min- nesota last year were Tried and piled one upon another, they would make a column 3,600 miles high. If one man could eat ten eggs at a meal, it would take him just 60,000 years to get on the outside of the Minnesota product. It would take all the law- yers in the State 81 years to eat them; all the doctors 77 years to do it: all the barbers 74 years, and all the school teachers nearly ten years. If the 11,000,000 chickens in the State were made ito one big chicken and every human being in the State sat down around this big fowl it would take the Minnesota diners twelve days to get down to the bones. If the $15,000,000 receipts from the hen coops of the State were turned into the public shcool fund, it would pay the salaries of all the teachers for 16 months. —_—_++.+—____ Popular Prejudice. George W. Perkins was talking to a reporter about the obloquy, so fre- quently unjust, which nowadays at- taches to great wealth. “A little boy,” he said, “once re: marked to his father: “*Pa I often read in the low- priced magazines about “poor but honest people.” Why do they never say “rich but modest?”’ “*Because, my son,’ the father an- swered, ‘nobody would believe them.'” year. STATS OF MICHIGAN. The Circuit Court for the County of Ionia, In Chancery. In the matter of the Portland Manu- facturing Company— William F. Selleck, Receiver. To the creditors, stockholders and other persons interested in the Portland Manufacturing Company and to all whom it may concern: Notice is hereby given that pursuant to an order and decree of the Circuit Court for the County of Ionia, in Chancery, in the above entitled matter, made on the third day of February, 1914, and filed and entered in said mat- ter on February fourth, 1914, I will sell at public auction or vendue to the highest bidder on Thursday, the 2d day of April, 1914, at One O’clock in the afternoon, at the front door of the Place of business of the Portland Manufactur- ing Company, on Bridge Street in the Village of Portland, all of the property and effects, both personal and real of the Portland Manufacturing Company. You will further take notice that it is further provided by the said order of the said court that if any person desires to bid for said. property at any time before the day of sale they shall make a sealed bid or offer accompanied by ten per cent. certified check and if such sealed bid should exceed _ the amount of the highest bid offered at public sale then and in such case such sealed bid might be considered at such public sale and be then and there pub- licly announced. In pursuance of the last above named provision of such decree I further give notice that I will accept bids for all of the property of the said Portland Manufacturing Company in sealed bids which said bids must be accompanied by a certified check for at least ten per cent. of the amount of such bid as a guarantee that the bidder will pay the amount of the bid as soon as the sale is confirmed by the court. I further give notice so that all par- ties may have an equal show that any person bidding at the public sale will in like manner by the receiver be re- quired to deliver a certified check or an amount of money equal to ten per cent. of the bid under the understanding that such money or check is received as a guarantee that the amount of the bid will be paid if such sale is approved by the court. Should any person or firm present sealed bids as herein provided and their bid should not prove to be the highest bid for such property then and in such case such certified check will be re- 27 turned forthwith to the bidder, or to the party to whom he directs the check to be sent, and in case any sale made is not affirmed by the Court any check or money deposited as a guarantee will be forthwith returned to the bidder. The REAL ESTATE to be sold at said sale is described as follows, to-wit: all those certain pieces or parcels of prop- erty situated in the village of Portland, County of Ionia and State of Michigan and described as follows: The south fifty (50) feet of Lot seven (7) of the original plat of the Village of Portland; also a piece or parcel of land described as beginning at the southwest corner of said lot seven (7) running thence westerly along Water Street to the intersection of Broad Street; thence easterly along Broad Street to Grand River; thence down Grand River to the south line of lot seven (7) aforesaid; thence westerly to the place of begin- ning together with the buildings thereon situated and all boilers, engines, ma- chines therein used, and shafting, piping and all other machinery thereto attached. Said real estate will be sold subject to a mortgage thereon of Three Thou- sand ($3,000) Dollars and six per cent. interest since May 17th, 1913. The PERSONAL PROPERTY is herein briefly described as all the goods, wares, merchandise, bills receivable, accounts receivable, manufactured goods, lumber and material for the manufacture of washing machines and motors, the man- ufactured goods being washing machines and motors, all of which property is itemized in the inventory taken January first, 1914, with the exception of the bills receivable and the accounts receiv- able and those items appear by the books of the Portland Manufacturing Company and may be seen by all prospective buy- ers at the office of the Portland Manu- facturing Company, Portland, Michigan, and the copy of said inventory is also on exhibition at the office of Portland Man- ufacturing Company, Portland. Michigan, and can also be seen at the office of the Register of this Court at the Court House in the City of Ionia, Michigan, intending hereby to include every article of every name and nature including office fixtures and furniture and sup- plies of every description. Bidders will take notice that inasmuch as the Portland Manufacturing Company represents an established business and fully believing that a very much larger sum can be realized by selling the entire plant and property on one bid that the bid solicited by this notice is for the entire real and personal property. Dated, February 7th, 1914. WILLIA * F. SELLECK, Receiver of the Portland Mfg. Co. Observe California Raisin Day, You'll be benefitted. thusiastic in their praise of it. it every year for 6 years. Have Plenty on Hand Raisin Day April 30 They will attract attention. raisins. raisins. California Raisin Day Benefits YOU as well as us Advertise raisins. Thousands of leading grocers everywhere did this last year and nearly all were en- Many have observed CALIFORNIA RAISIN DAY APRIL 30% Send at Once for This Free Window Trim The FREE window trim consists of pennants, posters, window cards, recipe books, stickers, etc. They will help you make new customers, Use the trim as we suggest and you'll benefit. Recipe Book These will help much in increasing the demand for Cash Prizes We are giving cash prizes for the best newspaper ads and the best trimmed windows. First Prize $50.00 Second Prize $25.00 Third Prize $15.00 Feature All ads and photos must be submitted California Raisin Day Committee, Fresno, Cal. We Pay Express by May 15. fRatins] cauironmia] (RAISING | CALIFORRGA RAISING [caLiroRNia SINS [CALIFORNIA Raisins ame . fF } la 3] | Ts | ful 2 L “Cee | jziZ MICHIGAN TRADESMAN April 1, 1914 Command your hand to guide the brush First of a Course of Lessons in Show Card Writing. In presenting this course in the Tradesman the first issue of each months, it is assumed that Trades- man readers require no argument to convince them of the utility of show cards. They are already convinced. The show card and the price ticket hold now an undisputed place among the indispensable aids to the selling of goods. Cards that can be gotten up quickly right in the store, worded and featured to fit the selling necessities of the goods and the hour, are what is wanted. You can not go to a printer and have one card set up and struck off on account of the expense. The rubber-type printing outfits which have been so widely used in small stores, because of the pressing need for show cards, have their nar- row and distressing limitations. The best of them do not make a card that is pleasing or that is calculated to attract the attention of the passer- by. When all is said and done, the well executed handmade card is the one that catches and holds the eye; and for general store use it has a cer- tain life and a smartness and fitness that are unequaled by the best work of the professional printer. As to getting up cards without any training in the subject, most readers have had rather sorry experiences in this line. A card must be made and someone tackles the job. The ama- teur artist has no knowledge of a proper lay-out and no clear idea of the style of alphabet to use. Likely he gets hold of a coarse stiff brush 49S~ab that the most expert card writer liv- ing couldn’t make a decent letter with. For color he mixes up any kind of dope that comes to mind—perhaps the old lampblack and coal oil with which grandfather marked his ship- ment of butter and eggs. The result of considerable time and labor is a bum card—one which may afford some help in the sale of a particular article, but which in general effect tends to cheapen the appearance of a stock, and give the store a_ back- number look. No one wants to make or to use more of such cards than are abso- lutely necessary; so the business suf- fers for the lack of that most ef- fective kind of advertising afforded by the abundant use of well made show cards. Fully realizing the disadvantages in this respect under which many are laboring, we are, in the preparation of these lessons, keeping sharply in mind the needs of the very great number of merchants who, on ac- count of location or expense or both, cannot employ the services of pro- fessional card writers. We shall aim instruction so clear that any one who has a little natural aptitude for the work and will put in a rea- sonable amount of practice, will be enabled to get up good practical show cards that will act as silent and sal- aryless but most efficient salesmen, and which will add to the appearance of any store. The system to be given to Trades- man readers is one in which scien- tific management has been applied to show card writng. The aim is to to give obtain the greatest and best results in proportion to the expenditure of time and labor. In this commercialized twentieth century, the question is not how beautiful a letter may be made by a slow and elaborate process of out-- lining and filling in, or by the pains- taking use of drawing instruments; but rather how to get out, in a short time, cards that are attractive and easily read, for quick work is all that can be afforded for ordinary mercan- tile purposes. Lesson One. The alphabet given in this lesson is known as the Coast College al- phabet. It has its inspiration in the Old English, than which no more beautiful “formation of letters ever has been or ever will be devised. But real Old English is slow in the mak- ing and not easily read. To all pre- vious attempts to Romanize Old Eng- lish, E. S. Lawyer, of Los Angeles, has made important modifications, bringing the alphabet into the form here presented—a form that com- bines in’ rare degree the beauty of the Early English with the legibility of the Roman. By practice on this lesson the stu- dent acquires facility in the use of the brush, and gets into his mind letter forms that, with slight changes, are used later in the other alphabets. The position of this alphabet is fun- damental, and the student is urged to put his best efforts on acquiring it. For beginning’ the work the stu- dent will need one brush and a small amount of black color. Later on he will need other colors and two or three more brushes, but, for the pres- ent, one brush and one can of black color will keep him busy during all his spare moments. While procuring these he may get also a No. 1 and a No. 2% Soennecken broad-nibbed pens, so as to have them ready when the lesson in which they are used comes out, For the brush get a No. 11 red sable square-end rigger brush of re- liable make. Don’t be persuaded to take any other style. This brush is a round-shank brush. Later on flat brushes may be used for large work. The best kind of a brush for land- scape or portrait painting is utterly worthless for lettering. The shape of the brush, especially as to its square end, is brought out nicely in the cuts. Ina No. 11, the brush prop- er below the handle is almost seven- eighths of an inch long. No attempt has been made in the cuts to show the fineness of a red sable brush. It is also very durable. A coarse brush is of no account for show card writ- ing. The student does not need = an elaborate or expensive outfit for this work, but let it be made emphatic that the few materials and tools he does require should be of the best. The wrong kind of brush or un- manageable color may cause so much difficulty that the pupil will become disheartened before he gets a start. Use water color for show card work. Oil colors spread on card- board and leave a greasy transparent rim around each letter. It will be best for the student to buy ready- prepared color, especially adapted to fghijkim OPArStUVvWX VLYZ 6E— — ABCDDEFGHISILINIZ OPQRSTUVWX Coast College Alphabet VUE. April 1, 1914 card writing. Pupils living in good- sized towns may be able to supply themselves at a stationer’s or a paint shop. Observe carefully the directions for mixing that come with your color. Most kinds will be found to work better if mixed ten or twelve hours before using. If there is any trouble with color spoiling or fermenting, adding alcohol or formaldehyde or keeping on ice will tend to preserve. However it may be more satisfactory for the beginner to mix only a small amount at a time—prepare each eve- ning just what will be needed on the following day. There is nothing to hinder the stu- dent’s buying dry colors, lampblack or Swedish black, ultramarine blue, etc., and mixing in the binder, which is mucilage, himself. But to get just the right proportions is a tedious, fussing job, and it is not best for the beginner to undertake it. For a color cup a thick earthen bowl, four inches or a little more in diameter, is the correct thing, but a teacup or other small dish will answer. Always have a little wooden stir stick in the color cup and when at work stir the color frequently. Also have at hand water for thin- ning. In mixing color use at first just a little water, only enough to make a thick paste. Rub or stir this smooth and then add more water. The prop- er consistency will be learned by practice—color must not be too thick to work smoothly, nor yet too thin and watery. The student can usually improvise a desk at his home or his store. It should be large enough to hold a good-sized card—at least two by three feet; a little larger is better. It should be somewhat higher at the back than in front. An_ ordinary kitchen table will answer admirably if two of the legs are blocked up by MICHIGAN pieces of board or old books. Some go a step further and remove the screws or whatever fastens the top of the table to the bed underneath. They then hinge the top to the bed in front and arrange a leg or other contrivance to hold it up to a proper height at the back. The drawer furnishes a handy place for ruler, brushes, pencil, etc. Some hinge a broad board to the wall and use it for a desk. Most beginners prefer to work sitting. If the handle of the brush is more than seven inches long, cut it off to that length. A brush is held more easily if the smooth metal shank is wound with coarse thread. Begin at the end next the brush. Lay three quarters of an inch of the loose end of thread back toward the top of handle; then wind right over it. This takes care of that end of the thread. Wind closely and_ tightly. When nearly done, cut the thread, al lowing plenty to finish. Then cut off three inches of thread, double it, and lay this doubled thread on the top of your winding, the two ends toward the brush end and the loop projecting up onto the handle beyond the winding. Wind around the cen- ter of this doubled thread half a doz- en times, leaving the ends free and the little loop at the top free. Now put the free end of your main thread through the little loop and draw the loop downward by the ends. The end of the main thread will be pulled under the last half dozen windings and held tight. It can now be trim- med close. Your brush will stay wound indefinitely. Practice on newspapers or common Manila wrapping paper that has a good surface. With a pencil rule lines three quarters of an inch apart for the small letters and an inch apart for the capitals. Do not measure for the ruling—practice doing it by the eye. Aside from these rulings which give the alignment of the let- TRADESMAN ters at top and bottom, this alphabet work is entirely free-hand. By reference to the small cut (a b cd) you will see just how the guide lines are used. In this cut the ruling has purposely been made black and heavy so as to come out plainly in the reproduction. The letters have also been placed far apart so that the lines may show well between them. In practice the guide lines are made as light as can well be seen. It is not customary now in show card writing to say much about the measurements of letters, space units, etc. Up-to-date card writers aim to work out of those old ways. But for the benefit of students who will naturally wish to know just how to proportion their letters the following is given, referring of course to this alphabet: The capitals are made of uniform height above the base line. With the small letters, the height of such let- ters as a, c, e, etc. may be considered the unit of height. It will be noted that all the letters of this alphabet ex- tend above the upper alignment line. With the capitals, the lower chse letters of unit height, and the unit- height portion of the taller letters, this extension taken diagonally is the width of the chiselled brush. The height of b, f, h, ete.. in proportion to the unit of height, taken as near- ly as may be, is as 12 to 7%. Small d ig ag 4t to 74 and small t as 10 to 714. Reference to the copy will make all this clear to the student. As a student becomes proficient and develops an individuality of style, he varies the height and width of the letters to suit the space available and the effect desired; but the propor- tions here given are to be followed as closely as can be without meas- urements, while doing the elementary work. The student should be careful to keep his work neatly in alignment at top and bottom. It is better not to use newspapers No / 5, ¢ h for all one’s practice—use plain pa- per part of the time. The work looks better on plain paper, so the pupil feels more encouraged. Then with a newspaper, no matter which way it is taken, either the column lines or the lines of print furnish a guide for making vertical strokes “straight with the world.” The student must 29 learn to make these independent of any aid. To begin practice, dip the brush into the color and then on a piece of glass or waste paper work the color well up into the heel of the brush. A habit of doing this will keep the color flowing from the brush and save too frequent dipping. When at work always keep your brush well chiselled. Chiselling the brush is simply making the lower end as thin and broad as it can conven- iently be worked. It is done by strok- ing the brush on the piece of glass or on waste paper. Glass is better for getting a good chisel, and with it a saving of color can be made, for, when it becomes coated you can moisten the color spread on it and scrape it back into the cup. The first principle is made just as it looks to be made—a_ diagonal stroke from left to right. The stu- dent learns that it is much easier to start a stroke with a clean, sharp edge than to end it so. The second principle, which is used in the forma- tion of all but a few of the letters of this alphabet, is just a straight downward stroke with the chiselled brush. The student will note the pointed shape at top and _ bottom. This is made bv starting the stroke with the chisel of the brush placed diagonally on the paper (just as for the first principle). which position of the chisel is maintained throughout the stroke. This is well brought out in the cut. In each of the four remain- ing principles, the stroke is begun with the edge of the chiselled brush; it is gradually made wider and again gradually narrowed to a line. The strokes used in the first seven of the small letters are numbered in the copy, so that the student may see just the order in which to proceed. He will observe at once that the small letters a, c, d, e, g, 0, q, and capitals A, C. G, O, and QO, are all begun with the same kind of stroke. In making such a letter as b or f he Uv CHISEL OF BRUSH will learn to stop on the straight downward stroke a little before reaching the lower line—otherwise a small prong of the downward stroke would project beyond the diagonal stroke at the bottom that is made second. Stroke 4 of d is just a tiny three cornered spur used to complete the diagonal top of the third stroke 30 MICHIGAN TRADESMAN April 1, 1914 of the letter. The way each letter of this alphabet is to be made will by this time be so obvious to the student that no further explanation seems needed, except perhaps to say that the fourth stroke of g is start- ed at the lower end, narrowing as it goes up to meet the third stroke. The same kind of stroke is used for the lower part of j. The third stroke of k is much the same only more slender and made from above down- ward. Stroke 5 of g is a small spur. In making the principles and letters the brush is held much like a pen only more nearly upright. The han- dle crosses the forefinger between the knuckle and the next joint, nearer this next joint than to the knuckle. Better progress will result and the pupil will be less likely to fall into desultory ways if he will form the habit of making just one copy of each letter and go through the entire al- phabet in this way, instead of mak- ing a half dozen copies or a whole line of a single letter. Do not spread the letters too far apart—keep them what will seem to you pretty close together. Further instruction about spacing will come later on. The student probably can only odd times at the work, and really is likely to find practice less tiresome if sandwiched in with other duties. In these early lessons, use time and care in getting correct for- mation. Later on you will begin to spend speed up. Form the habit 9 of washing the color out of your brush with water whenever you are done using it for the time. Finally, preserve this issue of the Tradesman and later numbers in which lessons appear. You will need them for reference and Sharp-eyed pupils doubtless have ob- served before this that on many of the letters short fine lines or points are to be seen, about which no men- tion has been made. Capital L is a good example, this having a long spur at the beginning and another at the end. After a proper amount of practice the student can turn back to this alphabet and make all these tiny spurs, thereby enhancing great- ly the beauty and finish of his work. For the present, however, it is best to confine the effort to making good strokes and getting correct letter forms. Ella M. Rogers. Miss Rogers will be glad to hear personally from every one who un- dertakes to learn what will be given in this course on show card writing. State clearly the difficulties you en- counter. She may be able to help you. Her address is Long Beach, Calst. thoroughly reviews. —_——_~>-+—___. The Greatest Tease. It was a Missouri boy who dis- agreed with his teacher about Xan- tippe being the greatest tease. “I think” said he, “that her was husband was a greater tease,’ “And, why do you think so?” “Socrates,” (Soc-ra- tes) was the answer. ———_-2-o Many a clerk fails to see an op- portunity because he keeps his eyes on the clock. REAL FACTS Regarding the Management of Pub- lic Utilities. Written for the Tradesman. The statement is frequently made that public service corporations are antagonistic to the dissemination of information regarding their opera- tions, that their meetings are star chamber sessions and their opera- tions cabinet secrets, because edu- cation would be a means to high rates and big dividends. Statements of this character show great ignorance of the manner in which modern public service corpor ations are conducted. Education is what these corporations most ferv- ently desire, because only through this channel can the public be con- vinced that these corporations are like any other business institutions, governed by modern conditions. It can be stated without fear of con- tradiction that such corporations as the American Light & Traction Com- pany, Commonwealth Light & Pow- er Company, United Light & Rail- way Company, American Pub- lic Utilities Company, and _ other public utilities companies of a high character do not wish ex- cessive dividends and high rates be- cause these two factors open the door to destruction through the antagon- izing of the people and invitation to competition. These companies real- ize that, in addition to the bad ef- fects mentioned, excessive dividends and high rates are nowadays destruc- tive of confidence on the part of the people who have money to invest. Take the gas field alone, there is $195,530,762 of capital invested and the value of the product of these gas companies is $166,814,371, and the industry absorbs practically $50,- 000,000 new capital yearly. The investor of to-day demands stability in the business in which he puts his money. It is therefore plain to be seen that the well managed public service corporations welcome regulation by commission, reasonable rates and the widest publicity. In the various public utility enterprises, including electric railways, there are to-day approximiately $400,000.000 invested. This investment represents millions of people who have placed their savings in this enterprise be- cause they have come to realize that the percentage of safety in invest- ment is greater in public utility cor- porations than in any other line of industrial endeavor. For the reasons above enumerated public utility corporations of -the present time are utilizing as much of their revenue as possible in keep- ing the properties in first-class phy- sical condition and giving excellent service at the lowest possible rates, and are thus securing for their in- vestors permanency and regularity of dividends and interest returns. One feature of the public utility field of investment which gives con- fidence to the investor is the lack of sensational and erratic schedule of gains in earnings. It will be noted that the earnings of public utility companies show a steady and normal increase commensurate with the growth of the communities they serve. Earning statements of more than 120 gas, electric light and power companies for the year ended De- cember 31, 1913, show a gain in the gross of more than 8 per cent over 1912, while the net after deducting expenses and taxes showed an in- crease of more than 734 per cent. These companies are representative concerns and include such com- panies as those mentioned in the first part of this article. Taking all the electric light and power stations of the United States the gross earnings in 1912 were in excess of $302,000,- 000, an increase of 252 per cent. in ten years, or an average increase of more than 25 per cent in gross earnings. This favorable condition of public utility enterprises is significant when the fact is taken into consideration that in twenty-six states of the Un- ion the properties are operated under the supervision and regulation’ of public utility commissions, and in the communities where the companies are most prosperous, the widest pub- licity has been given to the opera- tions and policies of the company showing conclusively that where the press is broadminded enough to print the facts, the public is quick to re- spond in appreciation of the efforts made to give them good service and fair treatment. Paul Leake. Geo. L. Collins & Co. Wholesale Live and Dressed Poultry, Calves, Butter, Eggs and Country Produce. 29 Woodbridge St. West DETROIT, MICH. Diamond Automobile Tires Made in Squeegee and Smooth Treads. We are jobbers of these goods in this sec- tion, and would be pleased te have your order. pherwood Hall G0., Lid. 30-32 Ionia Ave., N.W Grand Rapids, Mich. ai) w m FS the time. B yi 3 Ey gC ey B y aE automatic sales. Finding a Market gg National Biscuit Company advertis- ing finds new consumer markets for National Biscuit Company products all

f ll oy ad QD JULIUS R. LIEBERMANN Michigan Sales Agent 415 Genesee Ave. Saginaw, Mich. ax, A Good, Strong, LZ Medium-Priced Line 3uffalo Trunk Mfg. Co. MANUFACTURERS OF TRUNKS, BAGS, SUIT CASES 127-139 Cherry St., Buffalo, N. Y. Write for Catalogue secesinntetciasi ME acsccae eats April 1, 1914 GREED AND BAD FAITH. Have Unsettled Confidence in Rail- way Securities. It is one of the unpleasant facts of life that very often where there has been wrong-doing the innocent suf- fer with the guilty. This is being illustrated emphatical- ly at the present time in America’s greatest industry, after agriculture— in railroads, In this field, where fresh resources of capital are needed, there are substantial evidences of ex- treme distress,and, although every thinking American realizes that dis- tress for the railroads means distress for the Nation, relief is reluctant and sympathy is cool. The most eloquent and cogent arguments by masters in the field of transportation are re- ceived with reserve, and the most startling marshaling of statistics meets suspicion. Many railroad men seem to look upon this situation as an exhibition of envy and injustice on the part of the people. It is dismissed as a phase of “the deplorable prejudice against corporations.” Even the most intelligent are disposed to deal with it is an unfortunate aftermath of sins of the past. 3ut while it is probably true that railroad financing and management are on a higher plane than in the eighties, and that railroad wrecking is a less popular sport than in the days of Jay Gould, recent exposures of operations lacking even the rudi- ments of good faith, to say nothing at all of cautious trusteeship or pub- lic spirit, are quite serious enough to retard investment by the general pub- lic. Undoubtedly the bad history of American railroad financing and ma- nipulation gives added impact to the shock of these disclosures and, as we began by saying, the innocent suffer with the guilty. This situation is not only serious immediately but also in its more re- mote consequences. The opponents of the rate raise are attacking with vigor the statistical basis of the claims made by the railroads, and at the mo- ment of these attacks one of the great railroads of the country is charged circumstantially and by high author- ity with having falsified or manipu- lated its reports so as to make out its condition to be other than it was, and thus encourage investment in its securities. Now in the tribunal of the interstate commerce commission this fact will go only for what it is worth—for its logical bearing, if any, upon questions before the commis- sion. But with the public, in America and abroad, every American railway security, and even every American security of any kind, is in slight or serious degree affected. Taken with the evil history of past railroad ma- nipulation, and with such contempo- raneous outrages as the Frisco and New York and New Haven collapses and with persistent sinister rumors of nepotism and supply graft, the ef- fect not only upon the economic but upon the social and political condi- tions of the country is serious. Trickery and indirection among men of high place breed cynicism MICHIGAN and hostility widespread. It is easy for “the man in the street,” on read- ing that a great corporation has trick- ed its investors to say: “That’s how they got it. They are all crooks.” In his mind is sowed a profound dis- trust, which permeates eventually public policy as well as economic con- ditions. This man decides to enjoy life as he goes and not save. He de- cides not to repose the results of his self-sacrifice in the care of trustees whose character he does not know but whose class he does not trust. He carries the same spirit to the polls with him and cares very little for theories of the “sacredness” of pri- vate property, its importance to civil- ization, and his duty to accumulate and respect it. As a matter of fact, the insecurity shown by certain conspicuous Ameri- can securities, made the victim of unscrupulous greed -and bad _ faith, has checked seriously what ought to be one of the chief solidifying tend- encies in our affairs—small capital investment. Shares in corporate en- terprise and especially in what are virtually National enterprises, like railroads and other great public utili- ties, should be the chief resources of popular thrift. It takes time and cap- ital to buy real estate. A stock is only $100 par less. share of and may be The wage earner and the clerk should be able to put at least their first savings into such shares and feel that when they buy the “securities” of a great enterprise which is found- ed virtually on the prosperity of the whole Nation they have in fact a se- curity that is secure. Stable conditions and orderly prog- ress can be more directly and_ per- manently assured by a wide distribu- tion of property than by anything else, and there is no form of invest- ment so convenient and so well suit- ed to the means and conditions of the great mass of thrifty Americans as corporate shares. If securities of the great utilities were beyond sus- picion, if our laws prevented the raids and manipulations of control, then the small investor could be at- tracted to them and through them he would share the prosperity he creates provide for his old age in peace of mind, and_ greatly broaden the economic basis of our democracy.— Chicago Tribune. > ____ The Pace Maker. It is a waste of time to grasp an opportunity unless you know how to make use of it—Get busy. A good fighter dodges lots of quar- rels—Think it over. If your boss isn’t satisfactory, just mention the fact to him and perhaps he will permit you to resign. Our idea of a hypocrite is a person who throws mud at a man while alive and puts flowers on his coffin later. Ever notice anyone trying to get rid of his wealth because it doesn’t bring happiness? When you have a good impulse, get busy and act, The under dog gets lots of sym- pathy—that’s all. Was the Golden Rule intended only for measuring the conduct of others?—Think it over. TRADESMAN 33 Pl SHIRT OF TRUE VALUE The TruVal materials are high grade—the patterns are select. The colors are fast and the boxing most attractive. The TruVal is cut full to fit men of ample proportions. And the details of finish are equal to those found in higher priced shirts. The bosom center-stripes are accurately spaced and the cuff-stripes are carefully matched. Tru Val shirts are built to bear the closest scrutiny of the man who knows. Branch stocks of TruVal Shirts are carried by 108 job- bers, to afford retailers convenient and quick delivery. Fill in as you need from your nearest jobber. Write us for the names of jobbers near you who carry branch stocks of TruVal Shirts. M. KOBLENZER & SON 82 Franklin Street New York City Coast College of Lettering Germain Building LOS ANGELES, CALIFORNIA We teach the following branches by mail: Show Card Writing Business Writing Ornamental Writing Engrossing Pen Drawing Round Hand Automatic Pen Lettering Pen Lettering Flourishing Show Card Writers’ Supplies The Famous Eberhard Brushes Coast Brand of Dry Adhesive Colors (To be mixed with water) Coast Manual. A Text Book for the Sign and Show Card Writer, $3.00 Send for Catalogue of School and Supplies 34 MICHIGAN TRADESMAN April 1, 1914 SELLING AND SERVICE. Where the Merchant Must Look for Profits. Written for the Tradesman. what it used to be. first went to work for Old Buying isn't When | Man Knowles, buying was the whole thing in Nobody thought of selling anything as we un- Knowles had business. ever derstand selling now. a sign up: “If You Don’t See What You Want Ask For It.” And hon- estly, that was the only enticement kind there was around the Knowles never asked anybod; if you wanted any- of any store. to buy anything; thing you had to coax it out of him and he always seemed reluctant to let it go. Mrs. Knowles when she wait- ed on store used to say, “There wasn't anything else, was there?” which showed that she was willing to ac- commodate a customer if he really insisted on it. Knowles was prosperous: he would he a joke to-day or else he would be in some other business like real’ es- tating. He was a natural born trader. He knew by instinct where the soft spots were and he bought recklessly when he found one. He knew how to play one merchant against another, and he always squeezed the last cent out of a bargain. He was the best trader forty Corners except miles of Dover that was Abd within one; Waite. They used to say Ab would start out riding an old mare and after trading round a month he'd come home in a side top buggy drawn by a pair, and leading a whole string of cattle besides the old mare he started with, and enough cash to boot to keep him a year. Trading was an art with him and he loved it. Nowadays buying doesn’t cut much Prices are pretty The jobbers and manufacturers tell you figure—except overbuying. much. standardized what you have to pay and half the time they fix the margin on which you do business besides; all you have to do is handle the goods and collect the money, and sometimes the mar- gin is so small that’s all you get out of it, the privilege of handling the goods. Buying isn’t a game any more; it's just keeping score. I was saying to Henry Sellers the other day that I didn’t believe | paid enough attention to buying; if a fel- low shopped round a little he ought to add a little velvet to his profits. I knew all the time that there was nothing to it, but | He came up better than “Do you know, Wright,” wanted to see Sellers rise. 1 expected. ‘our house has pretty fair he says, buying facilities; we are in close touch with all our markets all the time and we have eight department heads who do nothing but study buy- ing; well, I heard the boss say only fifty man the other day he would give thousand dollars a year to any who could save the house 1 _ per There isn’t half cent difference cent in its buying. or 1 per in buying costs between any two well managed wholesale houses in the country. And yet you talk about taking a few min- saving utes of your spare time and 5 or 10 per cent in prices; I tell you it can’t be done. The margin isn't there.” That’s a good hunch he gave me. Next tune | to have a little argument with him. see Jenkins I’m going Jenkins is always telling how he saves from 25 to 50 per cent. buying off the catalogue house. It can't be done; the margin isn’t there. And then | will explain to Jenkins that with half the effort he puts on trying gently to save 5 per cent. on his purchases and not doing it, he can add 10 per cent. to his production, and T know darned well he can do it. There’s nothing in this buying Jenkins can send his little girl with a jug for molasses and she will game. same measure and pay the same price as if he came him- sell It wasmt so in Old Mian Knowles day. What is more, he won't send a jug to be filled. get exactly the I have not seen a molasses jug in I don't know when. Molasses comes now in tin cans, full measure at that or there will be trouble, and there’s no twore price than there is in sugar or three dollar shoes. variation in 3uying used to be a game, a con- test of wits or a game of chance, as One fel- low got the best of the bargain and the other got the worst of it. It’s a reformed you happened to take it. game now like the slot machines. Used to be four of them in Lukens’ drug store; you put in a nickel and got three cigars or fifty cents or nothing—mostly nothing. But now since the town has got good, if you want to be real sporty you put in a nickel and get a nickel package of chewing gum—no more, no less. Oh, yes, there’s some open ground yet. How many of you fellows bought potatoes last fall? Paid forty cents, didn’t yeh? Sold most of them in the spring at thirty-five, didn’t yeh? ‘Yes, a man who is looking for chances can find them. But I don’t know but this standard price and safe margin is a healthier way of doing business even if it ain't quite so exciting. You know, I’m getting so I don’t like it when a competitor comes into my field with goods bought cheaper than I can buy them. I really am, And when he gets a better price than I can from the jobber who supplies me, I actually resent it. I feel some- thing the same way I did when I dis- covered the Mercantile Company was getting a rebate of 20 cents a hun- dred from the railroad company; it didn't seem like a square deal. There was a time when the smartest man got the biggest rebate; now we don't stand for rebates to anybody. And IT wouldn’t be surprised if the same thing happened in jobbing; you'll see the retail trade come to the point where they won't stand for discrim- ination between the big buyer and the little buyer. That is, to the trade, you understand. The price to the consumer is naturally another matter. But in the trade we’re all in the same field and we ought to be all on the same footing. Old Man Knowles would have had a fit to hear anybody talk that way. ile'd a thought it was treason to the rade and he’s a wanted to prosecute somebody for being a trust the min- utes you talked about fixed prices. He believed in competition and every man for himself. Well, Old Man have a good many spasms if he tried to adjust himself to our things—and that was Knowles would ways of doing only twenty years ago | that. Old Man knowles never belonged to a credit worked for him at ?ssociation that reported on custom- ers who their Ile never belonged to a were careless about eccounts. Retail Merchants’ Associaation where all the competitors took supper to- gether around table. He held stock in a co-operative creamery. He never had a man call on him every ten days with his prices all printed in a little book and no variation allowed. Charles Sommers who used to make Dover one long never young Corners never had any prices; he made his up as he went along, and he could always tell by the wrinkle in the corner of Knowles’ eye wheth- er he guessed too high or not. For that matter, sometimes I don't see why they need send the young man with the quotations at all; just shoot out the price list and let every man order what he wants. Considered as a game there is as much fun in buy- ing as there is playing with the dumb- bells every morning. And I've heard of fellows who actually swung Indian clubs but you can’t make me believe they ever really enjoyed it. Selling is where the fun comes in Selling and And that is where you have to look for your profits. The little figures in red ink look just as good to me business now. service. as they ever did to Old Man Knowles. And they stand for a lot of all around satisfaction that he never got in all his dickering and trading. John S. The man who is going to make his Pardee. store absolutely necessary to the pub- lic is going to do it by service, not by price. ——_—_2-22.—_ - A man may never discover how ig- norant he is if he doesn't try to tell his wife how to run the house. KALAMAZOO LOOSE LEAF BINDER CO. “Get Together With your Bookkeeper’”’ Be sure that your system is efficient. Then let us make the forms. You will get the best workmanship and service from a concern that has specialized in this business for ten years. Largest Line é KALAMAZOO, - - - MICHIGAN IMPERIAL BRAND Spraying =a : Compounds Our Paris Green packed by our new American System. Reliable dealers wanted. Address Dept. T.. CARPENTER-UDELL CHEM. CO., Grand Rapids, Mich. ~-- Superior Quality HAVE ENDORSEMENT OF LEADING ARCHITECTS Beware of Imitations. 2, 9, wOx o 2 Ask for Sample and Booklet. Write us for Agency Proposition. H. M. REYNOLDS ASPHALT SHINGLE CO. Original Manufacturer GRAND RAPIDS, MICH. S Gav Gav Geddes Cat Gav Gab Gad Gas Gow Gas Gerdes Gawgess PS ° ro °o SCARS LSU GS GS GES <“* April 1, 1914 MICHIGAN TRADESMAN 35 PENNSYLVANIA OILPROOF Vacuum Cup Automobile Tires They absolutely prevent the destructive effects of oil. Tires take up oil from roads and pavements, motor standings and garage floors. The pores and small cuts in the tread absorb it, Oil disease sets in and road friction completes the ruin of the tire that is not guaranteed Oil Proof. Pennsylvania Tires are Oil Proof—they will last where non-oilproof tires go to pieces. They spell ‘‘economy.” This great new feature is in addition to those anti-skid and long-wearing qualities which have made these tires the safety and service sensation of the past four seasons. Guaranteed not to skid on wet or greasy pavements. A printed guarantee of 4,500 miles service under liberal condi- tions of car weight goes with each tire Ford Type, 30x3 in. and 30x3% are also made in Vacuum Cup. Write for Particulars and Prices on Vacuum Cup and Smooth Tread Tires, Gray and Red Inner Tubes. Michigan Hardware Company EXCLUSIVELY WHOLESALE — WESTERN DISTRIBUTORS Cor. Oak-Elisworth, Grand Rapids, Michigan MICHIGAN the. TRADESMAN April 1, 1914 5 Wy EHD cr Gk t ) Yyppisi ” LLL A f)\ "All! % YAY Z AC > \ JAN ZG) Trade Building Plans for Spring Busi- ness. About ten days now before Easter think it imagination at Sunday. 1 is time you set your work on the problem of selling spring shoes in your store. There is a place for the exercise of imagination in business. Imagination has to do with ideals very often, and ideals are necessary in your business. What are your ideals, anyway? If you are a man, to the conditions and needs of your keen business alive business, you can come back at that question with forty answers. | have cleared out the winter stock. My spring goods are here, most of them, and the rest will be here soon. This is a dull time for selling. I will take this month to educate my trade This about spring business. season shall open with a swing. 1 wiil do differently. I ready, ahead of the season, to conduct many things will be my business economically, efficiently, profitably, and to the satisfaction of customers. They shall be served well in my store. Just as an experiment, start your imagination working along such a train of thought as it may happen to follow, and you will see that it will that your store, al suggest a great many things ought to be done in this between-season period, and with the opening of the new season. I was in a big shoe store early in february, and noticed some disorder, aisles rather cluttered up, coverings over cases, some little debris here and there and other indications of some- Walls and ceilings were washed clean of decoration and thing going on. workmen were just ready for redec- orating, Windows and Interior of Store. This is a good time of the year to freshen up the appearance of things, make the store look clean and new, put on paint, changing the color some possibly to make the place look dif- ferent, perhaps, refinish the floors and woodwork, and many other things you will think of. How is the flooring in your win- dows? Would not new flooring be a good investment? How about put- ting in another display case for the stocking departments? How about another section for your cabinet where keep the names and addresses of your present findings or filing you and prospective customers? I merely suggest passing, by way of reminding you that now is the time to be ready for an- other season. these things in How to Keep Up the Salesforce. If I were you, I would go after my salesforce pretty strongly just now. Sit down some evening and take an- other mental measurement of each man, and settle on the point where he is weakest. Decide in your mind just how you will put it up to him in such a way as to lead him to strength- en himself in this regard. Make ex- tra efforts, just at this time, to arouse and develop the spirit of your men, to secure the esprit de corps that means vitality and energy and success for the men. Talk with them personally. Enthuse them. Instruct them on the the business for spring, the character of the new shoes, the tendencies of style, and the selling points that they will find ef- fective in with customers. All this is rather basic, but I find that many dealers are apt to neglect it entirely, new elements in shoes dealing Of course, you have already gotten past the cut-price sale and bargains- at-clearance-prices, and are probably waiting for business to start. To break away from the old and begin on the new means—break away and begin. Out of sight with everything that suggests winter! Bring on the new things for spring! Ideas for Window Advertising. Always your windows are ready to you. Make the most of the opportunity. You have plenty of time now, for the trade is not at its brisk- est. Make your window displays bet- ter and trim your windows oftener. Make twice as many changes between serve now and Easter week as you ever did before. Show the new goods, in all depart- ments—now the new mahogany tan shoes for men, now children’s ankle ties, now the new tongue-and-buckle effects for women, stockings, evening slippers, rubber soled patent leathers with cloth tops, and a score of other typical sorts of spring foot- wear. Make the windows look differ- ent. shoes, Perhaps you will criticize the idea, but it is a good one nevertheless— suppose you put in the window some morning just a couple of pairs of shoes for the same sort of wear, but a little different in some style fea- tures, and perhaps put in one or two pairs of stockings. Arrange them on pedestals in such a way as to bring them into prominence fairly well to- ward the foreground of your window. You will see that the display will at- tract attention. It is none too soon to show spring flowers in your windows, preferably in moss in low boxes. Certainly you should show their bright colors in your windows before the snow dis- appears. And for Easter week—a THERE IS GOING TO BE A BIG DEMAND For rubber soled footwear during the coming spring and summer, and we want our cus- tomers to know all about these * NEW AND SNAPPY “Campfire” Outing Shoes Regular Bal and Stylish Oxford The upper is made of extra quality canvas, and white soles of best vulcanized rubber. Special Feature ‘‘Leather Insole’’ _ GET ON THE JOB AND ORDER NOW * Our salesman will show them to you and convince you : of their SUPERIOR QUALITY AND STYLE. RINDGE, KALMBACH, LOGIE COMPANY Grand Rapids, Mich. cenencccnnmrenaet Stock the Profit Makers Now ‘‘H. B. Hard Pan’’ and “‘Elkskin’’ Shoes You cannot possibly make a mistake by add- ing the above lines to your stock. Tv They represent the tanners’ and shoemakers’ best efforts, and are by far the best wear resisting shoes offered to-day. Your trade will soon be asking for this class of shoes. Stock up now so you can supply the demand when it comes. THEY WEAR LIKE IRON HEROLD-BERTSCH SHOE CO. H GRAND RAPIDS, MICH. Tanglefoot THE SANITARY FLY DESTROYER—NON-POISONOUS Gets 50,000,000,000 flies a year---vastly more than all other means combined POISONS ARE DANGEROUS Lat 2) % April 1, 1914 good decoration, with naturaf flowers, both in windows and store. By the way, now is a good time to arrange with your florist for what you want. Then he will have ‘t ready for you when you want it. Get after the windows right away. There is no better advertising for your store. How to Use Your Mailing List. We are reminded once more of the desirability of using that store list of customers and prospects. There are two or three times every year when every dealer who has a list of names and addresses to work upon can do so with unusual advantages. And one of these times is Easter, which comes this year on April 12. I saw a small folder, the other day, that is to be used this spring for ad- vertising a retail shoe store, and | thought it particularly attractive. A piece of good weight cover paper was folded twice, making two panels, with a small edge folded over. On the left panel was “tipped on” a pic- ture of a girl with lilies, done in col- ors, and underneath it was the cap- tion “Easter 1914.” On the right hand panel was printed the dealer’s message. If one did not care to go to the ex- pense of color work, a very satisfac- tory effect would be secured by sub- stituting for the picture of the girl a good illustration of a spring shoe. But I speak of this chiefly by way of hint that now is the time to decide what printed literature is to leave your store this Easter, to prepare and print it, and to get it into the mail at least ten days before Easter.—Adv. Critic in Shoe Retailer. —_——-—_» +> How One Shoe Dealer Handles Com- plaints. The retail shoe business is full of complaint and complaints of all kinds from all kinds of people, hence all complaints cannot and must not be handled alike. I would say that fully 50 per cent of the complaints we get are not warranted; I mean by that, they are trivial, such as shoes getting out of shape. Now, as to the nature of complaints. 1. The most abused of all com- plaints is from burnt shoes. sumers ever realize when they burn their shoes and even sometimes will make the assertion that the - leather was burnt before being put into the shoes. These customers I try to sat- No con- isfy by a new pair of soles, by mak- ing an allowance on another pair of shoes, so as to enable me to retain a satisfied customer. 2. The creasing and cracking of patent stuff gives cause for a world of complaint, even though we have twenty signs in our stores. stating that patent stock will crease and crack. We never make any allow- ance on the stock creasing, but when the stock cracks through we satisfy the customer. 3. The wearing of soles in boys’ and misses’ shoes is a source of con- stant complaint. It is impossible to make soles wear on these shoes when they are subject to the hard wear that is usually given them, and so many parents cannot understand why we sell shoes that won't wear at all, as MICHIGAN they express it, when it is absolutely the child’s fault and not ours. In these cases I have the shoes repair- ed so that we may have peace in the family. Now, the many, many complaints, such as rips, heel taps pulling off, eyelets coming off, I have repaired free of charge to the customer. IT never let a consumer go out of our store dissatisfied, from the fact that the complaint has never been given attention, for consumers must be satisfied. Unless, as I have stated before it is a creased or cracked pat- ent complaint, or a chronic complain- er, the sooner you cet rid of the lat- ter class the better off you will be. T have figured that it costs me two hundred and fifty dollars a year, but where could I spend that much that would bring me greater results than a satisfied boosting customer? ° that in handling complaints, | rarely ever ask the man- ufacturer to made. Now, let me say stand any allowance If it is a bad case and IT think the customer is entitled to a full claim, I gladly replace the old with a new pair and charge the same to the manufacturer, but if I make a half price allowance, [ always share the loss equally with the manufac- turer. A cost price allowance I stand myself and charge the manufacturer nothing. The small items I never charge to the manufacturer, such as rips, étc., but pay that myself. In my years of business IT have had only two manufacturers to complain of my treatment of them in handling the complaints of their bad shoes. | TRADESMAN treat the manufacturer as I would ask him to treat me. In conclusion allow me to say that someone has to be the complaint man in every firm, and as such we can make a name for ourselves, and foi our firm, for fair and reputable deal- ing, by being a cordial, genial com- plaint man, one that is willing to smile when things go wrong, and ready to do when things need doing. Allen H. Meadors. ——~> 0 Visiting the Markets. Many opportunities come to the re- tail merchant in the outlying districts, contiguous to large cities, to visit the market centers for the buying. purpose of Trade excursions at various times of the vear offer chances which should not be neglected. There are jobbers who will gladly pay the ex- penses of such a trip occasionally, for their customers if they receive or- ders in return. But, if neither of these ways is open, it is more than worth while for him to spend the money necessary for such a jaunt. It brings him closer in touch with the heart of merchandising, and enables him to learn much that he cannot find out at long distance. Contact suggests points of view to him concerning which he would never have thought to enquire, except for the fact of be- ing thus brought in touch. There is also inspiration in being taken out of his own sphere for a while and seeing how others attend to matters mercan- tile. He cannot buy everything he sees, but he better understands the whole scope of the situation by the 37 broader knowledge he thus absorbs. The catalogue and the traveling sales- man may speak to him for months about all these things without giv- ing him as much real vision of what is going on in the world as he can sain by a half hour in a great, big jobbing house with its floor after floor of goods. The city from which most of his supplies come should be the Mecca of his pilgrimage at regular intervals, and the money and time thus spent will neither of them be lost. Such a trip is not an expense, it is an investment in a liberal edu- cation, W HONORBILT SHOES THE LINE THAT SATISFIES a ‘4 OFFICE OUTFITTERS LOOSE LEAF SPECIALISTS 237-239 Pearl St. (near the bridge), Grand Rapids, Mich. 139-141 Mon Le ee GRAND RAPIDS Lae EDO a re oneanige a RT HIRTH-KRAUSE CO. loss to the dealer. to the price. boots. Glove Brand Sporting Boots Do not be mislead by the claims made for boots offered at greater discounts. If they’re worth less, they’re worth less. Cheaper means poorer. Poorer means dissatisfied customers and In Glove Brand boots, merit measures up They are more than mere rubber They are perfectly satisfactory boots. in weight, fit, comfort and service. Conserve your profits by stocking Glove Brand rubber boots of all styles, hip, thigh and the regular height or short boot. - Send for catalogue and price list. Grand Rapids, Mich. 28 MICHIGAN TRADESMAN April 1, 1914 Where Management and _ Clerks Work Together. Big Rapids, March 23.—One of the most up-to-date, prosperous and en- terprising stores in Northern “ichi- gan is the Bertreau-Almorth Co. store at Big Rapids. Mr. Bertreau traveled on the road for a good many years and while selling goods to the retail trade, was always on the lookout for new and better methods for handling the re- tail business; and much of the suc- cess of the present enterprise, is the result of his observing nature while on the road. Mr. Almorth is a man of many years experience in business and one whose judgment in business matters is equaled by few; and his pleasing appearance and honest dealings has won for the firm a host of friends and customers. On March 17 and 18 they held their annual spring opening and despite the prevailing cold weather, the store was filled to overflowing. Many new and novel features were used to get the crowd, and much credit is due their advertising man, Mr. Hainey, for the large attendance. Several traveling men representing many of the firms from whom they buy goods were present during the opening and spent their time demon- strating their goods to the many vis- itors. One of the most modern methods of creating a friendly and co-opera- tive feeling between the management and the clerks, book-keepers and other help was originated by the heads of two of the departments. They have what they call the Ber treau-Almorth Clerk’s Association and hold their meetings every two weeks. They have their president and secietary and talk over different methods by which they can increase their efficiency by doing more busi- ness at a better profit and preventing the little leaks that occur in the aver- age department store. The management furnishes each manager with a monthly report show- ine the amount of business done in his department and the cost of do- ing it fully itemized as. so much for labor, insurance, taxes, rent, interest on capital invested, depreciation, etc. The management takes a deep in- terest in this movement and the evening of the closing of the Spring opening gave a banquet served at Big Rapids’ best eat shop to all the help, consisting of about twenty-five young ladies and gentlemen. The traveling man is usually left out here, but not at the B. A. Co. store. All the traveling men who helped at the opening were asked to go along and if any refused, they missed the time of their lives. The writer is some- what of a judge of good things to eat. and can truthfully say we had them there, and also had a fine or- chestra to play during the meal, so we could eat by music and aid di- gestion. After the banquet, all -4- journed to the store, where seats were arranged and some very inter- esting talks were given by the differ- ent traveling men, which seemed to be appreciated by the clerks and also by the management. Any one wishing to get some good ideas on modern department store business methods would do well to get acquainted with Bertreau-Al- morth €o. and also the RB. A. C. Association. F. W. Wilson. ——__> +> Extravagant Statements Shoe Prices. Bay City. March 30—Many argu- ments are heard pro and con—prin- cipally pro—regarding the high cost of living and it is somewhat amus- ing to analyze the extravagant state- ments regarding this subiect. The assertion is frequently made that the prices of merchandise, and especially of shoes, are at the present time high- er than ever before. This statement appears ridiculous when compared Regarding with statistics and, considering the statement at its face value, it is evi- dent that the authors of it have ar- rived at erroneous conclusions by comparing present prices with those prevailing during one period of time only. That is, the never forgotten period of four years, 1892 to 1896, when business depression stagnated business and prices reached bed rock. 3eginning with the prime neces- sity, flour, we discover that in 1866 it sold at $16 per barrel, and during a period of several years later than the above date, the price was $8 to $12. An excellent grade of flour is now sold at $6 a barrel. During the ’70s sugar was retailed at 124%4c to 15c a pound and during the same period and earlier tea cost $1 to $2 a pound. To-day sugar is retailed at 44% to 5c a pound and a good quality of tea may be purchased at 50c a pound, Food, with the single exception of meat, may be purchased now at low- er prices than during other periods, and it has been proven conclusively that meat is not a necessity. From 1865 to 1880 a tailor made a suit of clothes cost from $50 to $60. To-day a suit, tailor made, equally as good for service, is sold at $35 to $40. During a period of fifteen years— 1875 to 1890—women’'s shoes, without style or good fitting qualities, sold at $3.50 to $6 and now good, service- able shoes, plus style, fit and finish, may be purchased at from $2 to $4 a pair. Men’s shoes, factory made, during the ‘70s sold at $6 to $8 a pair. In style they were a cross between a Norwegian ski and a double decked Mississippi river flat thoat. Men's shoes, having the combination, style, fit and service, are now sold at from $3.50 to $5 a pair. The prices of all classes of leather have been advanced at frequent inter- vals since the beginning of 1906, ow- ing to the decreasing supply of hides and skins and, while the hide supply has decereased, the population of the United States has increased. There- fore, there is a smaller production of leather each year and a larger num- ber of persons to supply with .vot- wear. The United States census reports show that in 1896 the population was, in round numbers, 86,000,000 and the cattle supply 67,000,000. In 1913 the population was 97,000,000 and the cat- tle supply 57,000,000. These statistics prove that we have 11,000,000 more wearers of shoes than there were in 1906 and 10,000,000 fewer head of cat- tle to yield hides. Anyone who gives these facts and conditions due consideration will de- cide that the present prices of shoes are low. In fact, the prices of shoes are lower. in ratio, than the prices of other lines of merchandise. This is made possible by improved shoe machinery, more skilled workmen and increased facilities in manufacturing. During the past twenty years, the manufacturers of shoes in the United States has increased by leaps and bounds. Previous to the beginning of the present century, shoes were imported, but since 1901 millions of dollars’ worth of shoes have been ex- ported. There are stores in many cities in Europe that are stocked ex- clusively with American made shoes. It is conceded that Uncle Sam’s subjects are the greatest shoemakers in the world. jJ. H. Belknap. —__>+>—__ Window Dressing. “Waiter,” said the indignant cus- tomer, “what does this mean? Yes- terday I was served for the same price with a portion of chicken twice the size of this.” “Ves, sir!” answered the “Where did you sit, sir?” waiter. “Over by the window.” “Then that accounts for it. We always give people who sit by the windows large portions. It’s an ad- vertisement.” When Is a Contract? Leather for many years has been sold on a basis of what is known as a “gentleman’s agreement.” Quanti- ty in such agreement has been of less importance than the price to be paid. Buyers sent shipping instructions for their leather, when desired, but if not desired for one cause or another, these instructions were withheld, and prolonged neglect meant only one thing to the tanner who would dis- pose of such leather elsewhere, and take his medicine, although the dose might be unpleasant. Conditions are changing. however, in the purchasing of leather. Reduc- ed supplies of hides and skins accom- panied by stronger leather values and moderate stocks of leather, have combined to stiffen tanners’ ideas on selling. The sole leather tanners have led the way in the needed reform. The leading houses for some time, have only accepted orders on the distinct understanding that deliveries woitld be accepted within a specified time. Moderate but sure orders have been preferred to large contracts with un- certainty as to actual acceptance of the leather at the price originally agreed upon. Leather buyers on their part have been willing to take their purchases considering the general advancing tendency of sole leather and offal. The majority of shoe manufacturers and other leather buyers stand by their purchases, and there is a bet ter and more satisfactory atmosphere in the leather markets. It has been learned, however, that a substantial contract for bottom stock was can- celled a short time ago, by the buyer. But the seller, much to the surprise of the customer, absolutely refused to permit the cancellation and in- sisted on the leather being taken as ordered. The buyer was also notified that refusal on his part would result in suspension of further business re- lations. Curiously enough, the value of the bottom stock mentioned was higher at time of desired cancellation of or- der than when originally purchased. The bottom stock producer would make money by accepting the cancel- lation, but resolutely opposed it on the ground that a contract is a con- tract and should be strictly and hon- orably carried out by both parties. Something presighted in this. This is how the leather man puts it: “Let us have more tigid rules regard- ing the sales of leather. Why should leather men fool themselves by be- lieving their leather sold when it is only booked on memorandum? This unbusinesslike policy is deservedly passing away. Hides are cash; and leather, cut stock, and everything else down the line should be properly mer- chandized. Tanners cannot expect to prosper by offering special terms, private concessions or other unwise attractions to either hold present cus- tomers or get new ones. A healthy process of elimination is apparent in the leather business and tanners who establish and steadfastly maintain a reputation for refusing to let contracts be broken will not suffer in popularity with leather buyers but rather earn their respect, as strong and square business men.” The rules of honor should govern the business world iust as strictly as they govern the social world. It has taken a long time for leather buyers and sellers to realize that contracts for leather should be strictly lived up to. The policy of the bottom stock manufacturer, already mentioned, should have the hearty support of all in the leather industries —Hide and Leather. —_—_—_-+-. _— How Rival Shoe Dealers Do in De- troit. A Woodward avenue shoe merchant recently became considerably — pro- voked because a big automobile was parked in front of his store all day long for a number of days. He could not discover the owner, but he realiz- ed that the car hurt his business be- cause no other auto could find room to stop in front of his store. Ac- cordingly he consulted a police officer who took the number of the car, look- ed it up in the police department rec- ords and found that the car belong- ed to a merchant who has a store di- rectly across the street from the shoe dealer. The car owner wouldn't block ingress to his store by park- ine the automobile on his side of the street all day, but had no compunc- tion about leaving it in front of his neighbor’s store. He was informed by the police officer that he would have to find another place to park the machine. EGGS and day, April 8, F. O. B. Detroit, . Eggs, cases included, 323-25-27 Russell Street BUTTER We will pay for shipments up to and including Wednes- 1834c. Dairy Butter, Straight Run, - 17c. Packing Stock, - Will sell empty egg cases practically new at 12%c. F.O.B. Detroit. Guarantee prompt remittance on all shipments. Schiller & Koffman - - Ee. DETROIT, MICH. WRITE FOR WEEKLY QUOTATIONS April 1, 1914 MICHIGAN TRADESMAN 39 RUBBER | MISINESS ri \ es cr [GAN } \ 70 9 THE FINGER TIPS; | Cee Rapids ee tails BERS moWIDE AWK i000 f RUG SANTS DID IT —, and are still doing it. Don’t you want our sales- man to call and show you why Hood Rubbers are better? Save that 5 per cent. TRADESMAN April 1, 1914 G = — aay — = = = = - te we _— ~- Zz vende = r : FH c*—GZ- = a = = a te oe, ae =i ‘ S~e2 a —_ =. ¢ — —, me > ~_ fl f E COMMERCIAL TRAVELEB: — - << , ~~ — a = = . = = Grand Council of Michigan U. C. T. Grand Counselor—E. A. Welch, Kala- mazoo. Past Grand Counselor—John Q. Adams, Battle Creek. Grand Junior Counselor—M. S. Brown, Saginaw. Grand Secretary—Fred C. Richter, Traverse City. Grand Treasurer—J. C. Witliff, Port Huron. Grand Conductor — W. S&S. Grand Rapids. Grand Page—E. J. Moutier, Detroit. Grand Sentinel—John A. Hach, Jr., Coldwater. Grand Chaplain—T. J. Hanlon, Jack- son. Grand Executive Committee—John D. Martin, Grand Rapids; Angus G. Mc- Eachron, Detroit; James E._ Burtless, Marquette; L. P. Thompkins, Jackson. Next Grand Council Meeting—Saginaw, June 12 and 13. Michigan Division T. P. A. President—. d H. cke. First Vice-President—C. M. Emerson. Lawton, Second Vice-President—H. C. Corne- lius . Secretary and Treasurer—Clyde E. Brown. Board of Directors—Chas. E. York, J. W. Putnam, A. B. Allport, D. Mc- Laren, W. E. Crowell, Walter H. Brooks, W. A. Hatcher. Tips to Traveling Salesmen. The traveling salesman should al- ways be on his guard against being influenced by local prejudices in siz- ing up a dealer. Men of really stanch character and fine business capacity by their sometimes by are frequently underrated neighbors and their friends, on account of some pe- culiarity which has no bearing upon his standing as a desirable customer. These same neighbors and friends are also liable to err in recognizing im- portant characteristics. Herein much of the trouble experienced by the commercial reporting agencies which depend upon fellow townsmen for estimates of the stand- ing of dealers concerning whom en- are made. The wideawake will investigate his lies variou. quiries salesman systematically and, practically, inde- pendently. Of course he will con- what he hears; but he © will measure it and weigh it several times before he will accept it at anywhere man sider near its face value. When a salesman has succeeded in selling a merchant a full line to re- place a competing line previously car- ried he obligates himself to aid that dealer in every possible way to clear his shelves of the old stock by in- augurating a good system of advertis- ing and clearance sale . announce- ments that will “pull” the trade on the sale and prepare the public for the offering of the new stock. This takes time and hard work; but it is an important part of business build- ing—it is founding that business upon a rock and may be regarded as an insurance upon the permanency of that customer’s patronage. When the science of salesmanship is practically applied you may de- pend upon it that the results will prove satisfactory. There is a little story ‘going the rounds of the press at the present time which illustrates this point admirably. For years and years attempts had been made to in- troduce clover into Australia, and year after year failure attended every effort. The farmers could not under- stand it. The soil was right. The climate was right. But the clover would not seed. Then along came a practical scientist and he set out to find the cause of the trouble. He did not discover it until he reached the realm of natural history where he struck up an acquaintance with the Australian bees and found that they are a short-tongued set of honey makers that cannot reach the nectar cups of the clover blossoms and ac- cordingly left them severely This destroyed all chance of transfer of clover pollen and fertilization was impossible. Now, having discovered the trouble, that scientist, being a practical fellow, sent to this country for a large supply of bumble bees, members of the bee family that have such lengthy tongues they would be gossips if they could talk. And lo! clover is flourishing in Australia now tree. alone. the seed like a green bay Science did the business. of the most valuable assets of any business concern is its trade- mark, if it be properly used; but the average salesman does not seem to realize it. It is frequently a better money maker than the name of the house and has the great advantage of not requiring the weight of years be- fore the public to give it force. If it is the trademark of a meritorious article that has been properly placed on the market, the salesman ought to consider himself doubly armed to resist competition and, if by some mischance or carelessness he does not know how to utilize it in getting business, he ought to undertake im- mediately an educational course with himself; for he certainly does not un- derstand the goods unless he knows the value of its trademark. The small things count. It was Henry Clay who remarked that “It is the picayune favors of life that count in this world.” The salesman who makes careful note of the little things finds that he has secured a wonderful leverage on business! for the average dealer is wedded to his prejudices and the only thing is to find out what they are and adjust the conditions accord- ingly. The salesman who fails to get the One business is not always blamable. Too many houses still believe that sales- men are born that salesmanship just comes natural to them, and that is all there is to it, (If this were wholly true, experience and an understanding of the business would amount to very little; but both -are educational and are direct proof that education is the great essential in business. The house that believes in practical education will require it of its men and place a bar on a con- siderable amount of poor work. W. B. Carhart. . — +> Traveler's Advice to Suburban Mer- chant. . “Mr. Blank, you say that you can- not afford to install my line because so many of your townspeople patron- ize the city dealers or purchase their supplies through a mail order house. This condition of things must be very bad for your trade, and if I were you I would take strenuous measures to put a stop to it. You have a right to the patronage of the members of your community so long as you are prepared to supply their wants with right goods at right prices. They are under obligation to patronize you so long as you are a taxpayer in their city and help to support its public enterprises. “T offer you a way to get back your custom. As a business man, Mr. Blank, and as a spirited man, you should be willing to accept this op- portunity. Install an attractive stock and advertise it. Let the people see that nowadays a merchant in a town of this size can afford to give the best zoods at the lowest prices. Ap- pea! to their pride as a community by keeping in the lead with as good a stock as the city merchant. Show the people that. they can get no bet- ter bargains anywhere than you hve to offer. Unless you buy liberally and wisely there’s no possibility of keeping a modern and complete stock on hand; and unless you have a-mod- ern and complete stock, you cannot blame your townspeople if they go to the city dealer in order to obtain the best.” —__22+2s—___ Game and the Mails. The American Game Protective As- sociation is reported to have receiv- ed from the Postoffice Department at Washington a telegram stating that an order has been issued which will effectively put a stop to the illegal use of the parcel post in the shipment of game. The Department’s action will be hailed with delight by sportsmen and conservationists generally throughout the country. They feel that a very serious menace to the ade- quate preservation of our game sup- ply has been averted. The telegram in question reads as follows: “The Postoffice Department has issued an order prohibiting ac- ceptance for mailing of game killed or offered for shipment in violation of the laws of any state, territory or district in which it was killed or tendered for shipment. The order permits acceptance for purposes of mailing of game lawfully killed and offered for shipment, but fresh game may not be mailed beyond the second zone.” ————o-+-e Only the man who has more dol- lars than sense can afford to be sar- castic. Wafted Down From Grand Traverse ay. Traverse’ City, onch 30.—Trav- erse City Council No. 361, held its regular meeting Saturday afternoon and one more member was added to our list. After regular routine of business we proceeded with the an- nual election of officers, which re- sulted as follows: Senior Counselor—Frank W. Wil- son, Junior Counselor — Herman C. Hoffman. Past Counselor—Wm. F. Murphy. Secretary-Treasurer — Harry Hur- ey. Conductor—Wm. E. Bennett. Page—E. C. Knowlton. Sentinel—Sam C. Taylor. Executive Committee—Jay Young Archie B. Jourdon, L. D. Miller and A, E. Ford. Representatives to the Grand Coun- cil—Frank W. Wilson and Wm. F. Murphy; alternates, Harry Hurley and Wm. L. Chapman. _After election of officers, the Coun- cil adjourned to the banquet cham- ber, where the ladies had in waiting a sumptuous Easter supper which was very much enjoyed by all, after which we_ held a public installation which was conducted by Past Senior Counselor Wm. L. Chapman. Our newly- elected Senior Counselor gave us a short talk on the good of the order and we again go on record as closing a very successful year. The committee to make arrange- ments for attending the Grand Coun- cil meeting at Saginaw in June was appointed and they are already busy, and we expect to have a goodly num- ber in attendance. Last, but not least, we expect to be represented with one of the best base ball teams in the jurisdiction and will try and put up a good article of ball. Professor Herman Hoffman was on the job again and favored the boys with music and dancing was enjoyed after our meeting. Prof. Herman has arranged for another dancing party for Friday evening, April 17, and a goodly attendance is desired. Rev. A. Worger-Slade, of the Epis- copal church, extended the Council a most cordial invitation to attend his church on Sunday, April 5, which is U. C. T. Memorial day. The Senior Counselor has requested the members to meet at the hall at 10 a. m. and march in a body to the church, where services will be held at 10:30 a. m. sharp. Fred C. Richter. ——_>->____ Careful buying is a big help to the store’s success, but the effects of the most careful buying can easily be offset by careless selling. HOTEL CODY EUROPEAN GRAND RAPIDS, MICH. Rates $l and up. $1.50 and up bath. EAGLE HOTEL EUROPEAN GRAND RAPIDS, MICHIGAN YOU CAN PAY MORE BUT CAN GET NO BETTER Dear Grocer: Who are you working for, Mr. Leaks or « Mr. Profit? -This is not mere TALK, but a sincere business question. A modern 20th Century Standard Computing Scale connects you WITH prosperity. WRITE FOR INFORMATION W. J. KLING 50 Ionia Ave., S. W. GRAND RAPIDS, MICH. SP ee ee foe April 1, 1914 MICHIGAN TRADESMAN 41 Gabby Gleanings from Grand Rapids. Grand Rapids, March 30—Regular meeting of Grand Rapids Council next Saturday, April 4. Mr. and Mrs. Ward Morton are grandparents. A son was born to Mr. and Mrs. H. K. Dykchouse, Friday, March 27. Some of the U. C. T. ladies have formed a thimble club. The club con- sists of the following: Mrs. O. W. Stark, Mrs. F. E. Beardslee, Mrs. Bert Bartlett, Mrs. J. J, Wernette, Mrs. Chas. Aupperle and Mrs. J. M. Thompson. They met last Thursday with Mrs. O. W. Stark. Quite a few of our members have been sick recently. Harry Hoag is ill at his home, 19 Central avenue. Wm, Dreuke, Sr., met with an acci- dent a week ago and is laid up. Roy Alton met with an accident at Traverse City and will not be able to be out before May. His address is 301 Pine Hill avenue, Cheboygan. He will be glad to have the boys call on him in Cheboygan. Mr. and Mrs. J. A. Burr have both been ill last week. Mrs. Bert Hudson has been on the sick list, We understand that Grand Rapids is to have another new six-story hotel, costing half a million dollars. The hotel will be built by Louis Mehrtens on the site of the Crathmore, opposite the union depot. Mr. Mehrtens is very popular with the traveling fraternity and his business has outgrown his pres- ent quarters. Miss Gatha, daughter of Mr, and Mrs. I’, E. Scott, returned Saturday from Lansing and Grand Ledge, where she has been spending her Easter vacation. Chas. Nason and wife will move next week into their new bungalow on Ben- jamin Terrace, which Mr, Nason has been building this winter. Charlie is a popular salesman for the W. C. Hopson Co. Pete Boven, of Reeman, was a Grand Rapids visitor last week. He called on Brown & Sehler Co, and placed his or- der for a nice large bill of goods. Chas. Marshall, of Cleveland, (Stan- dard Oil Co.), who for many years traveled out of Grand Rapids, passed through the city last week on his way to Ludington. Mr. Marshall is special- izing on road oils now and says business is fine with him. He has secured very large contracts this spring. Posters for the Industrial Exposition can be obtained at English’s cigar stand, union depot. Last fall the Board of Education tried an experiment of putting on a class in salesmanship and public speaking in the night school at the Central High. The idea was to give an opportunity to the worthy young men of Grand Rapids who work day times to secure a broader training, so that they might fit them- selves for better positions. Arnold Oostdyk, a member of the U. C. T. and an efficient salesman for the Worden Grocer Co., was given charge of this class. The experiment has proven a success, as the class now numbers seven- ty-eight, the largest and most enthus- iastic class in night school work that the Central High has ever known. Fifty members of this class tendered a ban- quet to the Board of Education in the Association of Commerce dining hall last Tuesday. Friday night the class had a contest in public speaking. +> ___ Chirpings From the Crickets. Battle Creek, March 30—The wiie of Fred Clarke, of Detroit, is serious- ly ill in this city. Mrs. Chas. Brewer is very sick at her home. Messrs. Schoonmaker, Adams and Longman picked out Room 17 on second floor of annex of Nichols hos- pital as our U. C FP. room. Wm. Masters is out among his trade again. James Goldstein, of Detroit, is at the Post Tavern to-night. Want to shake hands with him in the morning. Stephen Spear has opened a gro- cery store on Maple street. J. E. Weeks and wife have return- ed from a trip South. Local politics wax hot. Spring vacation is on and the chil- dren are happy; also the teachers. Wonder what wholesale hardware house started the sale of roller skates? Some sale, now. Don‘t ask how business is. Look at your own order book. I expect to hit my stride again in these columns about the next is- sue. News items are rare with me to-night. Guy Pfander. —_——_—>+> The opportunities you let go by yesterday will never come back, but there are plenty of them passing to- day. Get hold of those before they too have passed. Reminiscences of a Man With a Memory. Grand Rapids, March 30—I see by the daily press that you cleaned up on the United States Express Co. good and plenty. I knew you would all the time, because I have been familiar with your career ever since you started the Michigan Trades- man, more than thirty years ago, and [ have never seen you start out to accomplish an object and stop short of actual accomplishment. I well remember how you espoused the cause of the uniform insurance policy form, more than a quarter of a century ago, and never let up until you secured the enactment of a law authorizing same; how you labored with Governor Luce to get a mer- chant on the Insurance Policy Com- mission and how you expended. days of time and oceans of energy in get- ting a form adopted that would be fair to the insuring public. I very well recall how the insurance com- panies tried to bribe you, to de- ceive you, to cajole you and, finally, how they abused you. You turned a deaf ear to them, rejecting their ad- vances and ignoring their abuse. I recall many other contests you have engaged in—all in behalf of others; never in behalf of yourself— and as a life long acquaintance | glory, in the thought that you have never laid down, never cried for mercy, never deviated from the path you started out on and—what is quite as comforting—that you have never failed to win out in anything you have set out to accomplish. If we had more men like you there would be fewer corrupt corporations and less abuses for the merchant to face and combat. Monroe Avenue Merchant. 2-9 Kalamazoo Grocers and _ Butchers Merge Organizations. Kalamazoo, March 31—What the members claim to be the initial step of building up the biggest and most influential Grocers’ and Butchers’ As- sociation in the State was instituted when a new set of officers was elect- ed and a committee was appointed to boost for a membership to include every grocer and butcher in Kalama- ZOO. Rhenius Bell was again selected for President. The term which he has just concluded as head of the Grocers’ Association has been a suc- cessful one and the members of the two associations which have merged into one body, were unanimously in favor of him for another term. The other officers selected follow: First Vice President—Marinus Bes- terveldt. Second Vice Moerdyke. Secretary—W. P. Johnson. Treasurer—lrank Toonder. With a determination to bring ev- ery butcher and grocer :n the city in- to the newly organized Association, a special committee was appointed and directed to visit every non- affiliated man in the city. The mem- bers of this committee are: M. Bes- terveldt, N. Sanford, Sam _ Poelstra and Peter Vander Brook. To insure an entirely new organi- zation a committee was selected to draw up new by-laws. This commit- tee, composed of W. P. Johnson, E. Hl. Priddy, Frank Toonder, William Moerdyke and E. B. Russell, will sub- mit the new constitution at the next meeting of the Association to be held ‘n the Commercial Club rooms on the night of April 13. —_—_-~> + > Detroit—The plant of the Kruce Cracker Co. has been purchased by the Lakeside Biscuit Co., of Toledo. The erection of a $100,000 building on the same site is to be started immediately. The construction work will not effect operations in the old building, however. President—William The bakery will employ 100 persons to start with, and when the new building is completed it is expected that 250 per- sons will be employed. The Toledo Bis- cuit Co. was organized in Toledo twelve years ago. When plans were made to branch out to other cities, the name was changed to the Lakeside Biscuit Co. to avoid confusion. oo Joseph Klaasen will engage in the shoe business at Traverse City. The Rindge, Kalmbach, Logie Co. has the order for the stock. We take particular pains to have our ice examined and certified. Are we to be commended ? Your order for ice is the answer. Consumers Ice Co. Certified Ice Only For the month of April, the price will be $1.35 net for Thirty Pounds put in box three times per week. 42 MICHIGAN TRADESMAN April 1, 1914 qi" e Ny 5D) wy wk puny (q(t: Mog jy \ S \ = NGIp eo : Maa (\\ u Michigan Board of Pharmacy. President—Will FE Collins, Owosso. secretary—E. T. Boden, Bay City. Treasurer—E. E. Faulkner, Delton. Other Members—Chas. S. Koon, Mus- hegon; T.eonard A. Seltzer, Detroit. Next Meeting—Grand Rapids, March 17, 18 at 1d 19. Ce Michigan State Pharmaceutical Associa- tion. President—D. G. look, lowell. Vice-Presidents—E. E Miller, City; C. A. Weaver, Detroit. Secretary—Von W Furniss, Nashville. Treasurer—-Ed. Varnum, Jonesville. Executive Committee—D. D: Alton, Fremont; Ed. W. Austin, Midland; C. S. Koon, Muskegon; R. W. Cochrane. Kalamazoo; James Robinson, Lansing; Grant Stevens, Detroit. Traverse Michigan Pharmaceutical Travelers’ As- sociation. President—Geo. H. Halpin, Secretary-Treasurer—W. 58. Grand Rapids. Detroit. Lawton, Grand Rapids “Drug Club. President—Wm. C. Kirchgessner. Vice-President—E. D. De La Mater. Secretary and Treasurer—Wm. H. Tibbs. Executive Committee—Wm. Quigley, rman; Henry Riechel, Theron Forbes. Chai That Corner Drug Store. drug store the par- but drug stray | went to the corner there is nothing astonishing about that; think that a on any e happens to make. other day. No, strange to owner can live store le a tall woman, dressed en- tirely in black, entered. Yes, she ntered; she did not simply come in. She swept majestically up to the counter, and glanced at the clerk as one would at a worm on a fish hook “Will you kindly let me have the correct time?” she queried with an air of aloofness. “Five minutes of two,’ was the re- ply, spoken to her back. She did not even thank him, but calmly set her watch while she star- ed through the window. \s she opened the door to pass out, a tall man accompanied by a small black dog, sidled in. me what date it it's the twelith, eleventh.” and very muddy “Say, kin you tell ise My. a4 After being prove the wife says it’s the told and shown the cal- stop- say endar to answer, he ped and wife had As a matter of the month. discussed how he and his come to make the mistake. fact, it was the tenth He shuffled out, hold- ing the door open to wait for the dog, stolen a long stick of licor- counter. ho: had ice from the candy The store was quiet, in a business sense, for maybe five minutes. Then litle girl rushed in. "S-a-a-ay’ she drawled, ‘when do pussy willows bloom?” The clerk was not sure and the child turned away, pausing long enough to say: “T was going to buy some stamps; but I shall do all my trading where I can find out a simple little thing, when I want to.” and turned to wait on the old lady who had come in, The clerk smiled feebly “Tl want some change for this dol- “And, I also came in to ask you-all whether a de- partment store is a good place to buy you-all don’t sell ‘n you wouldn’t have no rea- son to call me wrong.” After receiving the well as the ambled look lar,” she asserted. say, specs. | know glasses asked the stopping on the the pictures, advice for, as dollar, the way to change for out, over she rack of postal cards, to finger but not to buy any, you may be sure A richly gowned woman. stepped from her limousine and entered the store, enquiring for a certain brand of scented toilet soap. “I wish you would put aside a half dozen cakes for me,” she said. “I’m going abroad for a few months and will not need them until I return.” “But, madam, why have small order put aside? carry the soap in stock.” “Yes, I know; but the tariff on im- ported soap has been raised and I want to be sure of getting it at the such a We always old price.” And she swept out to her car. A miserly old man was the next. Ile stopped and gazed at the picture postals. The druggist stepped for- ward and waited. “How much be them postals?” bleated the ancient customer, alf- though the sign was in plain view. “Three for ed the clerk. “Wall, I only want to buy one. Will that be a cent?” five,” patiently respond- Upon being answered in the nega- tive he walked out in high dudgeon. A fluffy, young ing a toy poodle. “Come, mother’s lamb,” girl minced in lead- she mur- mured as she waited for it to trot through the open door. Gliding up to the counter she asked for some stamped newspaper wrapper. When they were handed to her, she con- templated the clerk reproachfully: “Won't you please wrap them?” she gurgled. “I do hate to take off my gloves. And I can’t tie a good knot.’ When the unprofitable had concealed, dragging the poodle after her. were muddy marble floor, them away While he bled out, ing. I felt rather sorry drug store man; but did I buy any- thing?) Oh, no, I was merely waiting until a man and two women ahead wrappers she flitted out, There dog tracks all over the and the clerk with a woollen was finishing, I also, am- because my car was com- been wiped mop. for that poor of me were through using the tele- phone! Lilliace L. Montgomery. —_—_—_+ +. __ Syrup of Lemon. To make a rich lemon syrup, select eight or ten bright, yellow, ripe, juicy lemons and grate off into a large mortar, the yellow part only. Cover the grating with about a half pound of granulated sugar and with the pes- tle rub thoroughly together. If the mixture is allowed to stand for three or four hours the result is better, but this is not necessary. When ready to finish cut the lemons and extract the juice. Add the juice to the grated rind and and stir until it is all, or nearly all dissolved. Now take a one-gallon bottle and with a fun- sugar, nel and piece of cheese cloth strain the liquid into the bottle, agitating with a spoon until all the syrup has passed through. Now pour over the residue about eight ounces of boiling hot water. This will carry through any surplus of sugar and will soften the rind which should now be thor- oughly squeezed to extract the oil and yellow color as much as possible. Add a syrup to nearly hll the bottle and shake up thorough- ly. This syrup should be a rich lemon color fine flavor. The syrup should be used up inside of two days if possible, and it is better to make it every day. good heavy and of An artificial fruit syrup can be pre- pared as follows: Syrup oe. ae 1 gal. Acid Citric 166... 00600.... ..8 02S. Sol. Essence Lemon ....... 214 ozs. Liquid Sattron ..../........ Wa OZ. ——_+2>—__ Peroxide Must be Labeled. The activity of the Federal authori- ties at Washington in enforcing the National insecticide law has brought out a ruling of interest to the grocery trade—that hereafter peroxide of hy- drogen must be labeled in accordance with the insecticide law rather than under the food and drugs act of 1906. In a letter to Chairman C. A. West of the committee on legislation of the National Druggists’ Association Chairman J. K. Haywood of the In- secticide and Fungicide Board writes: “We are of the opinon that hydro- gen peroxide is a bactericide, and that it is subject to the provisions of the above mentioned act. Section 8 of the insecticide act of 1910 is spe- cific in requiring a statement on the face of the principal label of the cotrect mames and _ percentage amounts of each and every inert in- gredient and the fact that they are inert, or in lieu of this a statement ot the correct names and percentage amounts of each and every active in- gredient and the total percentage of inert ingredients. We are of the opinion that the statement ‘U. S. P. 3 per cent. 10 volumes’ does not fulfill the above requirements. Whether or not the various claims made on your label are in accordance with f fact we. of course, are unable to say in the absence of tests.” As peroxide is a common commod- ity sold in grocery stores this ruling will make it important that hereafter the provisions of the insecticide act be fully complied with on peroxide labels, and grocers not caring to run into trouble with the Government will do well to examine labels fully. The same applies to popular vermin poisons, bug killers, ete., in which in- gredients, especially such “inert” in- eredients as water, must be declared on the label. Quotations on Local Stocks and Bonds. Public Utilities. Bid. Asked. Am. Light & Trac. Co., Com. 367 368 Am. Light & Trac. Co., Pfd. 107 103% Am. Public Utilities, Pfd. 73 75 Am. Public Utilities, Com. 48% 50 Cities Service Co., Com. 94 96 Cities Service Co., Pfd. 74 76 Citizens Telephone Co. 80 82 Comw'th Pr. Ry. & Lt., Com. 59% 60% Comw’th Pr. Ry. & Lt., Pfd. 80% 81% Comw’th 6% 5 year bond 98 100 Pacific Gas & Elec. Co., Com. 38 39 Tennessee Ry. Lt. & Pr., Com. 16 a7 Tennessee Ry. Lt. & Pr.. Pfd. 695% (0% United Light & Rys., Com. 78 80 United Light & Rys., Ist Pfd. 753% 76% United Lt. & Ry. new 2nd Pfd. 738 74 United Light Ist and ref. 5% bonds 89 Industrial and Bank Stocks. Dennis Canadian Co. 99 105 Furniture City Brewing Co. 64 70 Globe Knitting Works, Com. 135 141 Globe Knitting Works, Pfd. 97 100 G. R. Brewing Co. 130 )=—-140 Commercial Savings Bank 215 217 Fourth National Bank 215 220 G. R. National City Bank 173 Lie G. R. Savings Bank 255 Kent State Bank 255 86265 Peoples Savings Bank 250 April 1, 1914. ——_?-# The holy passion of friendship is of so sweet and steady and loyal and en- during a nature that it will last through a whole lifetime, if not asked to lend ——Mark Twain. Match Price List NON-POISONOUS money Strike Anywhere Safety Matches Price for 5 cases less than and over 5 cases per case per case SAFE HOME No. 5 size—5.boxes to package, 20 packages, (100 boxes) to CA8C) o.oo ek. $3.50 $3.60 Price for eee cece BIRD’S-EYE No. 5 size—packed 5 boxes in package, 20 packages (100 boxes) in case ............. 3:40 BLACK DIAMOND No. 5 size—packed 5 boxes in package, 20 packages (100 boxes) in case .......... see Oa MARGUERITE No. 5 size—packed 12 boxes in package, 12 packages (144 DOXeGS) in Gase ............. 4:40 SEARCH LIGHT No. 5 size—packed 12 boxes in package, 12 packages (144 boxes) in case ............. 4.40 BLUE BIRD No. 5 size—packed 1 doz. boxes in package, 12 packages eae boxes) in case ............. 4.10 CRESCENT No. 5 size—packed 12 boxes in package, 12 yaceeee ain boxes) in case ........... - 4.00 SWIFT & COURTNEY No. 5 size—packed 12 boxes in package, 12 packages (144 boxes) in case ............. 3.80 BLACK SWAN No. 5 size—packed 12 boxes in package, 12 packages (144 boxes) im case ....;:... Sees OceO BEST AND CHEAPEST No. 2 size—packed 12 boxes in package, 12 packages (144 boxes) in case ....... ssiccee. LIGO RED DIAMOND No. 2 size—packed 12 boxes in package, 12 packages (144 boxes) in Case .....:........ 1:60 ANCHOR No. 2 size—packed 1 doz. boxes in package, 12 packages (144 GLOBE No. 1 size—packed 12 boxes in package, 36 packages (482 boxes) In cage ....0......002 2.40 STRIKE ON BOX MATCHES RED TOP B Size—12 boxes to package, 60 packages (720 boxes) to 3.50 3.40 4.65 4.65 4.35 4.10 3.85 1.70 2.85 CAREC oo ease sss ctces secs eceer00 $2.70 ALUMINUM AL Size box—12 boxes in packages, 60 packages (720 boxes) in case. Per case .... 1.90 boxes) in case ose 2.40 eeereeses wt 0 0 50 April 1, 1914 MICHIGAN WHOLESALE DRUG PRICE CURRENT Acids Acetic ......... 6 @ &§ Donic 2 ..04..... 10 @ 15 @Garbolic ....... 16 @ 20 Citmic .....:... is @ 70 Muriatic ....... 14%@ 5 INGimiG .......... 5%@ 10 ORANG 5.2.5... 18 @ 16 Sulphuric ...... 1%@ 5 Tartaric .....<. 3 @ 45 Ammonia Water, 26 deg. .. 64@ 10 Water, 18 deg. .. 442@ 8 Water, 14 deg. .. 3%@ 6 Carbonate ..... 18 @ 6 Chloride ....... 12 @ 16 Balsams Gopaiba, ........ 75@1 00 Fir (Canada) ..1 75@2 00 Fir (Oregon) .. 40@ 50 Peru ..... Ge euis: 2 00@2 25 Tom .......1.2.. 1 00@1 25 Berries Cubeb ....5..... 65@ Td Bish 5... ....... 15@ 20 Juniper ........ 7@ 10 Prickley Ash ... @ 50 Barks Cassia (ordinary) 25 Cassia (Saigon) 65@ 75d Elm (powd. 25c) 25@ 30 Sassafras (pow. 30c) @ 25 Soap Cut (powd. MOC) oc. cece 15 @ 20 Extracts Daconice ......... 24@_ 28 Licorice powdered 25@ 30 Flowers AMMICH) 6.0.5.8. 18@ 29 Chamomile (Ger.) 25@ 35 Chamomile (Rom) 40@ 90 Gums Acacia, Ist ...... 40@ 50 Acacia, 2nd ..... 35@ 40 Acacia, $d ...... 30@ 35 Acacia, Sorts .... @ 20 Acacia, Powdered 35@ 49 Aloes (Barb. Pow) 22@ 25 Aloes (Cape Pow) 20@ 25 Aloes (Soc. Pow.) 40@ 50 Asafoetida ..... @ 59 Asafoetida, Powd. Pure .....-:.- @ 7d U. S. PB. Powd. @1 00 @Camphor ........ 55@_ 60 RUGIAG .......... 35@ 40 Guaiae, Powdered 50@ 60 Mino ............ @ 40 Kino, powdered @ 45 Myrrh .:....:.... @ 40 Myrrh, Powdered @ 450 Opium <-.....-. 7 25@7 50 Opium, Powd. 8 75@9 00 Opium, Gran. .. 8 75@9 00 Shellac 3.0.0... 28@ 35 Shellac, Bleached 30@ 35 Tragacanth INO: Toc... 1 40@1 50 Tragacanth, Pow 75@ 85 Turpentine ...... 10@ 15 Leaves Buchu ..,...-. 1 85@2 00 Buchu, Powd. ..2 00@2 25 sage, bulk ...... 18@_ 20 Sage, %4s Loose 20@ 25 Sage, Powdered 25@ 30 Senna, Alex ~e- 45@ 90 Senna, Tinn. .... 15@ 20 Senna, Tinn, Pow. 20@ 25 Uva Wrst ...:.... 10@ 15d Olls a aie Bitter, eee 6 00@6 50 aa Bitter, artificial ... @1 00 Almonds, Sweet, ' ' tTUG 5.0.4.5. 90@1 09 Almonds, “Sweet, imitation ..... 40@ 50 Amber, crude .. 25@ 30 ‘Amber, rectified 40@ 5 Amise ......0:- 2 25@2 50 Bergamont .... 7 50@8 99 Cajeput ........ 75@ 85 @assia ........ 1 50@1 75 Castor, bbls. and . CANS 42.0... 12%@ 1d Cedar Leaf .... @ 85 Citronella ...... @ 75 Cloves ......+.- 1 50@1 75 Cocoanut ...... 20@ 2a Cod Liver ..... 1 10@1 25 Cotton Seed .... 80@1 00 Croton ...--eee. @1 60 Cubebs ......... @4 50 Eigeron ....... @2 50 Eucalyptus .... 75@ 85 Hemlock, pure .. @1 900 Juniper Berries .. @1 25 ee Wood .. 40@ 59 Lard, extra 85@1 09 Lard, No. 1 . %m@ 90 Laven’r Flowers 4 50@5 00 Lavender, Garden a 00 lemon ........ 32 3 50 Linseed, boiled, bbl. Tar 54 Linseed, bdl. less 58@ 62 Linseed, raw, bbls. @ 53 Linseed, raw, less 57@_ 61 Mustard, true ..4 b0@6 90 Mustard, artifi’l 2 75@3 00 Neatsfoot ...... 80@ 8&5 Olive, pure .... 2 50@3 50 Olive, Malaga, yellow .....- 1 30@1 50 Olive, Malaga, ereen ....... 1 30@1 40 Orange, sweet ..4 75@5 09 Organum, pure 1 25@1 50 Origanum, com’l 50@ 75 Pennyroyal ..... 2 25@2 50 Peppermint ... 4 75@5 00 Rose, pure ...16 00@18 00 Rosemary Flowers 90@1 Sandalwood, E. bce cess eee 6 25@6 5 Sassafras, true 8s0@ Sassafras, artifi’l 45@ 5) Spearmint . 5 50@6 00 Sperm ........ 90@1 00 Mansv 00.00... 5 00@5 50 Mar USP ...... 30@ 40 Turpentine, bbls. @56%4 Turpentine, less 60@ Wintergreen, true @5 Wintergreen, sweet biren ........ 2 00@2 25 Wintergreen, art’) 50@ Wormseed 3 50@4 Wormwood 6 00@6 Potassium Bicarbonate .... 15@ Bichromate .... 13¢ Bromide ........ 45@ Garbonate -..... 12 Chlorate, xtal and powdered ..... 2@ Chlorate, granular i Permanganate .. 15@ Prussiate, yellow 30@ Prussiate, red .. 50@ Sulphate Alkanet Blood, powdered 20@ Calamus 35 Elecampane, pwd. 15@ Gentian, powd. ..12 Ginger, African, powdered ..... 15@ Ginger, Jamaica 22@ Ginger, Jamaica, powdered .... 22@ Goldenseal pow. 7 00@7 5 Tpecac, powd. 2 75@3 Licorice Licorice, powd. 12@ Orris, powdered 25@ Poke, powdered 20@ Rbubarp ........ T@1 Rhubarb, powd. 75@1 2 Rosinweed, powd. 25@ Sarsaparilla, Hond. ground ......- Sarsaparilla Mexican, ground ....-.-. 25@ Squils ...:...... 20@ Squills, powdered 40@ Tumeric, powd. 12@ Valerian, powd. 25@ Seeds Amise@ ........-. 15@ Anise, powdered 22@ Bird, is ........ s@ Canary ........ 9@ Caraway .......- 12@ Cardamon .... 1 75@2 Gelery ....... .. 30@ Coriander ...... 12@ 1 25@ ennell ........-. @ Wiak .....,...-- 4@ Flax, ground ... 4@ Foenugreek, pow. 6@ Hlemp .........- 5@ Mobpelia .:.....-. @ Mustard, yellow 9@ Mustard, black .. 9@ Mustard, powd. 20@ IPODDY .:......-- 15@ as Poco as. 75@1 cece c se ace 6@ Sabadiila Reece 25@ Sabadilla, powd. 35@ Sunflower? ....... 5@ Worm American 15@ Worm Levant .. 50@ Tinctures Aconite Aloes Arnica Asafoetida Belladonna Benzoin Benzoin Compo’d Buchu .......... Cantharadies Capsicum Cardamon Cardamon, Comp. Gatechu ........ Cinchona ...... Colchicum ...... - Be aeeere [= QDHHHHI9H99999999 Digitalis ....... @ 60 Gentian ........ @ 60 Ginger ......... @ 9% Gugiae ......... @1 95 Guaiac Ammon. @ 89 Fodine ........- @1 25 Iodine, Colorless @1 25 Ipecae .......... @ irom. Clol ...... @ 60 Kimo 2.0.00 055... @ 80 IMVPER o.3.0..... @1 05 Nux Vomica .... @ 70 Opium ......... @2 00 Opium Camph. .. @ 65 Opium, Deodorz’d @2 2% Rhubarb ....... @ 70 Paints bead, red dry .. {( @ 8&8 Lead, white dry 7 @ 8 Lead, white oil 7 @ 8 Ochre, yellow bbl. 1 @ 1% Ochre yellow less 2. @ 5 Putty .......... 24%@ 5 Red Venetn bbi. 1 @1% Red Venet'n less 2 @ : Shaker, Prepr’d 1 40@1 5 Vermillion, Eng. 90@1 00 Vermillion, Amer. 15@ 20 Whiting, bbi..... 1@ 1 Whiting 2@ % 3) Insecticides Arsenic ........ 6@ 10 Blue Vitrol, bbl. @ 5% Blue Vitrol less T@ 10 Bordeaux Mix Pst s@ 15 Hellebore, White powdered ...... 15@ 20 Insect Powder .. 20@ 35 Lead Arsenate .. 8@ 16 Lime and Sulphur Solution, gal... 15@ 25 Paris Green 15%@ 20 Miscellaneous Acetanalid ..... 30@ 35 AMM fo occ... 3@ 5 Alum, powdered and SrOunGa ....... 5@ 7 Bismuth, Subni- trate ........ 2 10@2 25 Borax xtal or powdered . 6@ 12 Cantharades po. 2 50@2 7d Calomel ...... 1 20@1 a0 Capsicum ...... 20@_ 2d Carmine ....... @3 50 Cassia Buds .... @ 40 Cloves ........ 30@ 35 Chalk Prepared | 6@ 8% Chalk Precipitated 7@ 10 Chloroform ...... 380 48 Chloral Hydrate 1 eg i> Cocaine ....... 10@4 40 Cocoa Butter .. * 50 60 Corks, list, less 70% Copperas, bbls. Copperas, less .. 7 5 Copperas, powd. 4@ 6 Corrosive Sublm. 1 05@1 10 Cream Tartar .. 30@ 35 Cuttiebone ..... 25@ 35 Dextrine ....... 7@ 10 Dover’s Powder 2 00@2 25 Emery, all Nos. 6@ 10 Emery, powdered 5@ 8 Epsom Salts, bbls @ 1% Epsom Salts, less 24@ 5 BPreot ........- 1 50@1 75 Ergot, powdered 1 80@2 00 Flake White .... 12@ 15 Formaldehyde Ib. 10@ 15 Gambier ....... 7T@ 10 Gelatine ........ 35@ 45 Glassware, full cases 80% ° Glassware, less 70 & 10% Glauber Salts bbl. @ Z Glauber Salts less 2@ 5 Glue, brown ..... 11l@ 15 Glue, brown grd. 10@ 15 Glue, white .... 15@ 25 Glue, white grd. 15@ 20 Glycerine ..... 23%@ 30 HIOpS ........... 50@ 80 Indigo .......... 85@1 00 Fodine ........-. 4 35@4 60 lodoform ...... 5 40@5 60 Lead Acetate ....12@ 18 Tyeopaium .....- 55@ 65 Mace ............ 80@ 90 Mace, pees 90@1 00 Menthol ....... 25@4 50 Mercury ........ * ee 8d Morphine all brd 5 05@5 30 Nux Vomica » 10 Nux Vomica pow @ 15 Pepper, black pow 20@ 25 Pepper, white .. 30@ 35 Pitch, Burgundy 10@ 15 @uassia .........- 10@ 15 Quinine, all brds 29@ 40 Rochelle Salts .. 23@ 30 Saccharine .... 1 50@1 75 Salt Peter ...... 7%@ 12 Seidlitz Mixture ..20@ 25 Soap, green ... 5 20 Soap, mott castile 10@ 15 Soap, white castile @GSC 6.6 05...5. @6 25 Soap, white castile less, per bar . @ 68 Soda Ash ...... 1%@ 5 Soda Bicarbonate 1%@ 5 Soda, Sal <....... 1@ 4 Spirits Camphor. @ 7% Sulphur roll.. .. 24@ 5 Sulphur Subl. ...2%@ 5 Tamarinds ...... 10@ 15 Tartar Emetic .. 40@ 50 Turpentine Venice 40@ 50 Vanilla Ex. pure 1 or 590 Witch Hazel 1 00 Zine Sulphate .. % 10 TRADESMAN 43 1914 Seasonable Goods Linseed Oil ‘Turpentine White Lead Dry Colors Sherwin-Williams Co. Shelf Goods and Varnishes Shaker House and Floor Paint Kyanize Finishes and Boston Varnishes Fixall Paris Blue Vitrol Lime and Sulphur Solution Japalac Green We solicit your orders for above and will promptly. ship Hazeltine & Perkins Drug Co. Grand Rapids, Mich. epee TS SET TS RN ST RR e SEN MERICAN BEAUTY” Display Case No. 412—one of more than one hundred models of Show Case, Shelving and Display Fixtures designed by the Grand Rapids Show Case Company for displaying ail kinds of goods, and adopted by the most progressive stores of America. GRAND RAPIDS SHOW CASE CO., Grand Rapids, Michigan The Largest Show Case and Store Equipment Plant in the World Show Rooms and Factories: New York, Grand Rapids, Chicago, Boston, Portland FooTe « JENKS COLEMAN’S _GRanb) Terpeneless [.EMON and tishcuss Vanilla Insist on getting Coleman's Extracts from your jobbing grocer, or mail order direct to FOOTE & JENKS, Jackson, Mich. Four Kinds of Coupon Books are manufactured by us and all sold on the same basis, irrespective of size, shape or denomination, Free samples on application. TRADESMAN COMPANY, Grand Rapids, Mich. MICHIGAN TRADESMAN April 1, 1914 GROCERY PRICE CURRENT These quotations are carefully corrected weekly. within six hours of mailing. and are intended to be correct at time of going to press. liable to change at any time. and country merchants will have their orders filled at market prices at date of purchase. Prices. however, are ADVANCED : D. S. Gasoline. Wingold Flour. , Index to Markets By Columns 12 oz. ovals 2 doz. box 75 AXLE GREASE 1Qb. wood boxes, 4 doz. Cla Little Neck, iC Little Neck, 2Ib. Clam penton hae wIS eProco Breakfast Food BAKED BEANS fet ek ek pe ped bd Burnham's pts. Burnham’s qts. BATH BRICK Canned Goods Monbadon (Nata) Woo Co DO ho Doe Small C P Bluing, doz. Large C P Bluing, doz. 75 BREAKFAST FOODS 00 ow Bear ae Pettijohins Cracked W heat, Cream of Wheat, 36- 2 Olid So We to Posts : Toasties, a. _N Cee eercccccccce Postma’s Dutch Cook Holland Rusk Kellogg’s Toasted Rice INIA CObo bobo bon bh Kellogg’ s Toasted Bice a4) Toasted Whe: at 33 Kelloge’s Krumbles .. Krinkle Corn Flakes Mapl-Wheat Flakes, Hides and Pelts coco] Mapl- Whe: at Flakes, 3 aoz. Mapl- -Corn Flakes Minn. Wheat Cereal 00 6O “sed June siftd 1 a8O1 ee Ralston Wheat Food Ralston Wht Food 10c No. 10 size can Bs: Shred Wheat Biscuit mA CO DOR ae OO bobo Pillsbury’s Best Cer’] 00 00 00 £ 00 OO Quaker Puffed Wheat Quaker Brkfst Biscuit Quaker Corn Flakes ee bet DO bet Rt DO oe DD oe a et Washington Crisps Wheat Hearts Evapor’ed Sugar Corn Warrens, 1 Ib. Flat | ef fs Cards h © 00 G0 00 00 M ; Fancy Parlor, 25 Tb. ed nee os y Parlor, 5 String, 25 Ib. Standard Parlor, 23 Tb. DOO 0D ee er oe eon Common Whisk Salad Dressing ....... Solid Back, 8 in. Solid Back, 11 in. Dunbar, 1%s doz. ebpeesnevoncncccace: BY FBMs OO 2 h\0 0 29 2 cebeesnesenenbeves (88 S80 HH ste reevne pewreaseeeorccescs 2 = BEMs 9. sees 20s ss 6 ns 6 2 BUTTER COLOR CO bed pe bo CARBON OILS eee ee eee ree ssese 8 pect eee 20 Cann GOODS Apples 3 tb. Standards .. Wrapping Paper Cc. 2 tb. Snider’s pints Standard gallons 2 3 4 Dd CHEESE Ome .......... @20 Bloomingdale .. @20 Carson City @20 Hopkins ........ @20 Brick 2.2. ........ @18 leiden .......... @15 Limburger ..... @18 Pineapple ...... 40 @60 Midam .......... @85 Sap Sago ....... @18 Swiss, domestic @20 CHEWING GUM Adams Black Jack .... Adams Sappota ....... 55 Beeman’s Pepsin ...... 55 Beechnut ..:.......... 60 @hiclets| ..::......... 25 1 Colgan Violet Chips .. 60 Colgan Mint Chips ve 60 Dentyne Flag Spruce Juicy Fruit Red Robin erat: Trunk Spruce ......... 5 Waeatan .. 00... . oe. 55 MONO anc ccic sae eu sce 60 CHICORY Bw oo... coc. Mea oo... ee pebees Eagle ..... Seoees eee ETANCK’S ......:...... Scheuers <........... Red Standards cose - 16 NVaiite 2.665. ce. 16 CHOCOLATE Walter Baker & Co. German’s Sweet ...... 2 Premium ............. 22 Caracas .........5-..- 28 Walter M. Lowney Co. Premium, ‘Us ........ 29 Premium, %%S ........ 29 CLOTHES LINE Per doz. No. 40 Twisted Cotton 95 No. 50 Twisted Cotton 1 30 No. 60 Twisted Cotton 1 70 No. 80 Twisted Cotton 2 00 No. 50 Braided Cotton 1 00 No. 60 Braided Cotton 1 25 No. 60 Braided Cotton 1 85 No. 80 Braided Cotton 2 25 No. 50 Sash Cord .. No. 60 Sash Cord ..... No. 60 Jute weccerccece No. 60 Sisal ........... 90 Galvanized Wire No. 20, each 100ft. long 1 90 No. 19, each 100ft. long 2 10 No. 20, each 100ft. long 1 00 No. 19, each 100ft. long 2 10 COCOA BAKONIS ..600.0.-5 05556 37 Cleveland ............. 41 Colonial, 4s ........ ss oD Colonial, 4s .......... 33 HDDS ...-- blessc ces ce oo 42 Hershey's, 468 ........ 30 Hershey’s, %8 ........ 28 Huyler ...... Lowney, \%s Lowney, \%s Lowney, Van Houten, %s ..... 12 Van Houten,, 4s ..... 18 Van Houten, %s ..... 36 Van Houten, lis ...... 65 Wan-Eta ........... AA 33 NVOERD occ esses eee ee BS Wilber, 468 ....-...... 33 Wilber, BAB cccccs. sees oe COCOAN UT Dunham's per Ib %s, 5Ib. case ..... . 30 48s, 51D. caSe ....... 29 4s, 15Ib. case ...... 29 les, 15tb. case ...... 28 Is, 15Ib, case ....... 27 Bulk, pails ...... Bulk, barrels .. Baker’s’ Brazil 10 5c pkgs., 26 10c pkgs., Per case .......... Core aes HORST EP ° Common ........+.- 19 POR ees cece 19% MnOICe | o.oo ce wesc ss . 20 Fancy eeeboteccecss wal Peaperry ..........- 23 Common MAIP ec. Choice ...... Boece se. Fancy .... Peaberry Maracalbo Hair ..... bub ee eee 24 Choice ..............- 25 Mexican RGlC6 coceccece cc. 25 MANCY ........2.2.--. 26 Guatemala LEO gS a 5 Fancy ....--3 bes eecccc 28 Java Private Growth 26@30 Mandling .......... 31@3 Aukola ........+... 30@32 Wrigleys 60 Spearmint, 5 box jars 3 00 Spearmint, 3 box jars 1 80 is... 33 Lowney, 5 Ib. cans .... 83 12 Shredded per case 2 60 per case 2 60 16 10c and 33 5c pkgs., = Mocha Short Bean ........ 25@ 27 long Bean .......... 24@25 WM: i OL G3... 26@28 Bogota Halt 2c ee 24 HMANCY . 002s s. ss. 26 Exchange Market, Steady Spot Market, Strong Package New York Basis Arbuckle ........... 19 50 TAO. se oe. 21 50 McLaughlin’s XXXX McLaughlin’s XXXX sold to retailers only. Mail ny orders direct to W. McLaughlan & Co., onicags Extracts Holland, % gro. bxs. 95 Felix, % gross ....... 1 15 Hummel’s foil, % gro. 85 Hummel’s tin, % gro. 1 43 CONFECTIONERY Stick Candy Pails Horehound ........... 8 Standard ............. 8 Standard, small ...... 8% Mwist, small ..:....... 9 Cases SUMO |. sc. ee : Jumbo, small ........ 814 Bie Stick ............. 8% Boston Cream ....... 3 Mixed Candy BPrOKON 15.2 .6005.0.5. 8 Cameo) os eee ck. 12 Cut Boat... 05... 9 MANCY o.oo .cc ke ls. 10% French Cream ....... 9 SNOCOMR foc... sk. 6% Kindergarten ........ 11 Deader ............... 814 Majestic ............. Monanch ....;.,.-.... 8% Novelty ......6..-65 i Paris Creams ....... 10 Premio Creams ...... 14 WUOVAL osc. e.. i% Special of... sw. 8% Valley Creams ....... ue Specialties Pails Auto Kisses (baskets) 13 Bonnie Butter Bites ..16 Butter Cream Corn ..16 Candy Crackers (bsk) a Caramel Dice ....... Cocoanut Kraut ..... -r Cocoanut Waffles .... 14 Coco Macaroons ..... 16 Coffy, Doty ......... 14 Dainty Mints 7 tb. tin - Empire Fudge ....... Fudge, Pineapple ... i3 Fudge, Walnut ...... 13 Fudge, Filbert ...... 13 Fudge, Choco. Peanut 12 Fudge, Honey Moon ..13 Fudge, Toasted Cocoa- MUG ooo ee. . 13 Fudge, Cherry ...... 14 Fudge, Cocoanut .... 13 Honeycomb Candy .. 15 OKAYS: 60005 00.55-... 14 Iced Maroons ........ 14 teed Gems .......... 15 Iced Orange Jelies .. 13 Italian Bon Bons .... 13 Lozenges, Pep. ...... 10 Lozenges, Pink ...... 10 Manchus .....:...... 13 Molasses" Kisses, 10 iD. box ...........; 13 Nut Butter Putts 2.5: 13 Salted Peanuts ...... 13 Chocolates Pails Assorted Choc. ...... 15 Amazon Caramels ... 15 Champion § ........... 11 Choc. Chips, Eureka 18 Climax ooo. es 5 ose 13 Eclipse, Assorted .... 15 Eureka Chocolates 16 Havorite' ............ 16 Ideal Chocolates .... 18 aa aria Chocolates i. Nibble Sticks ..:..... 5 Nut Wafers ......... 18 Ocoro Choc. Caramels 17 Peanut Clusters ..... 22 Pyramids ............ 14 Quintette ............ 16 MORIN 66668. lke. 10 Star Chocolates ..... 3 1 Superior Choc. (light) 18 Pop Corn Goods Without prizes. Cracker Jack ...... $3 26 Giggles, 5c pkg. cs. 3 50 Oh My 100s ......... 50 Cough Drops xes Putnam Menthol 1 00 Smith Bros. ........ 1 25 NUTS—Whole Ibs. Almonds, Tarragona 20 Almonds, California soft shell ...... Brazile .......... 14@16 Pilberts ......... @13% Cal No. 1 ......... Walnuts soft shell 2° Walnuts, Chili .. Table nuts, fancy wars Pecans, medium Pecans, ex. large Gis mar oi Nuts, per bu. Cocoanuts Chestnuts, New York State, per bu. Shelled No. 1 Spanish Shelled Peanuts, New 10 @10% secee Ex. Leg. Va. Shelled Peanuts ..... 114%4@12 Pecan Halves @50 Walnut Halves 40@4z Filbert Meats @30 Alicante Almonds @55 Jordan Almonds .. @60 Peanuts Fancy H P Suns Raw @6% Roasted @7y% H. P. Jumbo, Raw oie Roasted §....5.... @9% CRACKERS National Biscuit Company Brands Butter Boxes Excelsior Butters .... 8 NBC Square Butters 6% Seymour Round ..... 6% Soda NBC Sodas .......... 6% Premium Sodas ..... 7% Select Sodas ......... 8% Saratoga Flakes .... 18 Saltines ......, sanece AS Oyster NBC Picnic Oysters .. 6 ag Oysters Z ell eeeerceee Sweet Goods | Cans and boxes Animals 2.2...) 0 | Atlantics Also Asstd. 12 Avena Fruit Cakes .. 12 Bonnie Doon Cookies 10 Bonnie Lassies Cameo Biscuit Choc. 25 Cameo Biscuit Asstd. 25 Cartwheels Asstd. ... 3% Cecelia Biscuit ; Cheese Tid Bits .... 20 Chocolate Bar (cans) 18 Chocolate Drops .... 17 Chocolate Drop Cen- ters Choc. Honey Fingers 16 Choc. Rosettes (Cans) 20 Cracknels ....... Cream Fingers Cocoanut Taffy Bar .. 13 Cocoanut Drops .... 12 Cocoanut Macaroons 18 Cocont Honey Fingers 12 Cocnt Honey Jumbes 12 Coffee Cakes Iced ... 12 Family Cookies Fig Cakes Asstd. .... 12 Frosted Creams Frosted Ginger Cook. 81 Fruit Lunch Iced .... 10 Ginger Drops Ginger Gems Plain .. 8% Ginger Gems Iced ... 9% Graham Crackers .... 8 Ginger Snaps Family 8% Ginger Snaps vee Round .......:.. cs. 8 Household Cookies — co. 8 Household Cks. Iced .. 9 Hippodrome Bar ..... 12 Honey Jumbles ..... 12 Imperials ............ 8% Jubilee Mixed ...... 10 Lady Fingers Sponge 30 Leap Year Jumbles .. 20 Lemon Biscuit Square 9 Lemon Wafers 17 WeEMOnNA 6...5.......... 816 Mace Cakes ......... 8 Mary Ann. .......:... 8% Marshmallow Coffee Cake Marshmallow Walnts 18 Medora ........5..... 8 NBC Honey Cakes .. 12 Oatmeal Crackers .... 8 Orange Gems ...... - 8% Penny Assorted ...... 8% Peanut Gems ...... . 8 Pineapple Cakes s. 46 Raisin Gems ....... . Raspberry Dessert .. 17 Reveres Asstd. ...... 15 Spiced Ginger Cakes.. 9 Spiced Ginger Cakes TCCO osc. ee sees LO Sugar Fingers ...... Be al? Sugar Crimp ........ 8% Sultana Fruit Biscuit 16 Triumph Cakes ..... 16 Vanilla Wafers ..... 18 Waverley. ...:......, 10 In-er-Seal Trade Mark Goods per doz. Baronet Biscuit ...... 1 00 Bremners Btr Wafs. 1 00 Cameo Biscuit ....... 1 50 Cheese Sandwich ..1 00 Chocolate Wafers ...1 00 Excelsior Butters ....1 00 Fig Newton ..... sec 1 00 Five O’Clock Tea Bet 1 00 Ginger Snaps NBC ..1 00 al 0 0 0 0 April 1, 1914 MICHIGAN TRADESMAN 6 q7 g 45 heen cae Ret 9 FLAVORING EXTRACTS ae * aa aie eae A af Jennings D C Brand ta i“ be aa. . Bologna a Anise — Ayo sce ce es ° Sh Slot t oer a seecses Se Ucddevacescads 34 Seca ie seseee : s Extract Lemon Terpeneless eS seeee 50@1 00 oa 9%@10 canary, Smyrna ..... a Fine Cut Saratoga Flakes ......150 ©=xtract Vanilla. Mexican No. 1 ae Wee osu. ae" Caidamen Maltster | 0 Bugle, 16 oz. ...... os 2 @ Social Tea Biscuit ..1 00 ’ No 2 00 5 Vea @14 a. Malabar 1 20 ae oe 84 Uneeda Biscuit ...... 50 both at the same price : eee @4 MME oo ccc ccs cene. it Hea, Russian. -.. 7 Dan Patch, 8 and 16 ." 33 Uneeda Ginger Wafer 100 No. 1, F box % oz. .. 85 Unwashed o 18 Headcheese .......... 10 ie fae .......... § Dan Patch, 4 oz. .... 11 52 ae Bi He No. 2, F box, 1% oz. 1 20 Unwashed, fine .. ois Beef moe wee ..,... % Lai Fatch, 2 O8. ..0. & 76 oe ere eeereseses ’ OZ. .... oe Re ease ONO % bow, 2h on Op HORSE RADISH Seen 20 00@20 50 Rape .......s- ™ foe i ae 80 manne (Cele 100 No. 3, 2% oz. Taper 2 00 er deZ. «2... ump, new ..24 00@24 50 ena a aenee were. GG ...5. ata neces OO eee ots. 34 — 105 Handy Box Coe kn No Limit, § of. sec0c2 1 80 * ’ | 1.8 40 ££ eee ana. ll » Z. PP o easton pete ie aoe — se FLOUR AND FEED pails, per pail .. 55 a bbis., ee ...... 319 Handy Box, small .. 1 26 Gane a mee... 60 Butter Crackers NBC Grand Rapids Grain & - pails, per pail ..100 dpb... IIL! 425 Miter's Royal Polish 85 Ojibwa, 10 — ee Bee Gacieas 2 50 Milling Co. ‘e SPELLY GLASSES A eae as eee): 8 50 er’s — Polish 85 Ojibwa. ry eu ecccea, 11 16 Soda Crackers NBC Winter Wheat Bo ae oa 1 Bie 6 we . NUFF Petoskey Chief, 7 ox 2 00 Wamily Package .-.250 Purity Patent 519 8 0% capped " ve a © wen ane 90 a ch, in bladders .... 37 Petoskey Chief, 14 oz. 4 00 Walt CUR ......----- Se eee [oan - % bbls. 80 Ibs. |... a Meh Bee ee 38 Boa ven ca eee OOS te ie Gpeaicl ¥in Peer Wizard Fiout serene 4 80 So 18 ac. SEU apple in jars .. 43 not ray Go ..... 3 96 per doz, Wizard Graham ..... 1 ten tee Hogs, per % ...... 35 SODA poe 1% Bsn ee $5 «Wizard, Gran. Meal 4 40 1 oz. bottles, per doz. 3 00 Beef, rounds, set .. 18@20 exe perc: Swart Guta caulees 4 00 Nabisco 25¢ ....---- a Bee Boceent wt tt bottles, per doz 175 Beef, middles, set’. 80@85 ess English ........ oi Sweet ani Ui Nabisco, Ate a ae 1 00 WE wc cccesclewccccc 4 40 Per ono MEAT Sheep, per bundle ve 85 pa " Sweet Cuba, ‘a aeadee o bi Nabisc n bulk, per tin Valley City Milling Co. = o_asy seteee 2 85 Uncolored Butterine Ww . Sweet Cuba, 1 Ib. tin 4 ae en Ocoee ces - cele oe ! a Lily While .......- 5 15 MOLASSES Solid Dairy .... @16 , hole Spices Sweet Cuba, % Ib. foil 2 26 oo een i et 4 6 New Orleans Country Rouis’.:.12%4@18 —Allspice; ig Garden” "il ia gat bere ka faham ............. 2165 Eancy 0 anned Meat rden 11 ey, 8 oz. .. 2 45 CREAM TARTAR Granena Health us 2 ae Choice cap anan 0 a ead fo 21D. .-..4 65 ae au “44 _ ae Burley, 16 om -- 4% ; : ; A ran Cal .....-.. ee Sod 3 eef, 1 ' , caes gro. .. & 7 ae le me ie ee ee a Hee ees Ib: 1014 63 Ginger, African ©. 325 Sweat Mat. 9 on: io banat ene g i fo ee ak oast beef, 1 Ib. ...... singer, am s+ ~ vo a... a Banare fee. ee = Watson-Higgins Milling Co. Red oe a oe a Potted Meat, Ham 2 40 dinger, Cochin ; @14ig Telegram, G6 22.1... 5 76 oa Perfection Buckwheat Red Hen, No. 5.-.....1 75 Potted: vor, 8 ...... 65 Mixed, No e. i? Tiger, $e cana 1.1.1. 3 40 DRIED rts Mlour .......- see Red Hen, No. 10 "4 65 oo Ham Miscd Wa a 0" 7 Winsle ta a co. 2 40 Apple eee 7 igs a “ fae te ues 16 Snes Pear 1m... & a yapor’ed Choice bulk 10 pcg Mourn ......- 460 % th one. eviled a Meat” Ham Nutmegs 70180 : on oe te << om vapor’ed Fancy pkg. olden Sheaf Flour ..4 % See + DOX ...... Ib coee 5 N | fon 110 Apricots Marshall’s Best Bie 4 oe OLIVES Deviled "Meat, "Hain 4 Pau tack a? oF 4 Plug j » FBS coceeee alll + . Nav fr, California '....---- 15@17 Worden Grocer Co. le 1 gal. kegs 1 00@1 10 Hotted Tongue, Ms .. 53 Fee io °° 25 Apple, ie cot 3 Citron Wizard Flour ...... 4 70 Bu 2 gal. kegs 95@1 05 Potted Tongue, %s .. 95 Paprika “Hy nne .. @22 Drummond Nat. Leaf, 2 " Corsican ....---++-++: 16 Quaker, paper ..... 4 60 ee : gal. kegs 90@1 00 RICE eee and 5 Ib. .. = or , 60 Currants Quaker, cloth ...... 4 70 Stuffed, _~ tees eae. 99 Nancy .......... 6%@7 Pure Ground In Bulk Drummond Nat. Leaf Imported 1th. pkg. ...- 8% Quaker graham ..... 440 Stuffed, OZ. ......0. 1 25 Japan Stvie ...... 5 @b% Allspice, Jamaica .. @14 Der dom |... .,. 98 Imported, bulk ....--- 814 aneas i 14 of. .... 225 Broken ....... Cloves, Zanzibar .. @2 Wate AS i cuc50.. 5, ee _ - ae Wheat wiice (not stuffed) — a ++. 3%@4% Cassia, Canton O20 Bracer, 6 and 12 Ib... a a € S L orden Grocer Co. —e_ ng, 1% 0% o---00-eee LLED Ginger, ican 7 Big F . Muire—Choice, 26%. .. 7 American Dagle, is --6 28 Manzanilla, 8 of. ......” 99 Rolled Avena, Oe... wore. on it Tata .lCU8 ancy, Peeled ‘Opt. 115 ‘American Eagle, %s 1.5 20 Punch, 10 oz. Sc gag Sete Coe fae Ib. ee O33 Boot Jack, per doz. 36 ancy, a? nag American Eagle, %s ..5 10 gueee aoe ae Monarch, the. | Cepper. Black ..... @3s Builich, td oe doz. 96 ee cul weet en, Mammoth, 19 Monarch, 90, Th. aks. 2 25 Pepper, White .-... on ee. Giltee Twins 48 Orange, American me, lueon Grecee Co. Queen, “Mammoth, "28 25 Quaker, 20 Femniy <2 4 00 Paprika, Hungarian @is Climax, 7 a. it aisins BGS 6c. OO ee sees cis eicinase ss ‘ ays’ Work, 7 Sita ats ‘7 Cluster, 20 cartons ..2 25 pei sy AR Ua 5 60 Olive Chow, 2 doz. ‘és. 5 SALAD DRESSING STARCH Creme Pgs A Tg ib, 82 Loose Muscatels, 4 Cr. 7% eresota, YS ...--+--- 5 70 per doz. .........., 2 25 Sanmben % pt. ...... 2 25 Corn Derby, & Ib. boxes .... 28 1M. ae Hg Sas Worden Grocer Co PICKLES Huskces oat 400 Kingsford. 40 bs. .... 7% ° Hoe. 4 i. siguscucs OS ' * Wingold, %s cloth ....5 7 Medium Pee ee Gat uaee 4 ib tt Hs 1 , 15a 6 cf , a 25 ' : uadge, o ID. .. a woe Co. 1% Wingold, 4s cloth ....5 60 Barrels, 1,200 count 7 75 Snider's, large, 1 doz. > 35 Silver Kingsford Gold Rope, 6 & 12° tb 50 an poe pores -@ Le Wingold, #s cloth 1.::5 50 Halt Bila, Gh caunt 4 be Snider’s small, 2 doz. 1 35 Maltese, ee ae 1p. 1. 1% Gold Rope, 4 & 8 Ib D. . , ee eee ee Wingold, %s paper '...5 55 5 Ballon kegs ........1 x SALERATUS cee Bae aie . - ale zom. ase Ag Wingold, 4s paper .. 5 50 Li Sy 9 4 Packed 60 lbs. in box Argo, 24 5c os 90 Te e Twist, 6 lb. 1. 46 50- 60 2hIb. boxes ..@11 Wykes & Co. Barrels ..... a acu Hammer .. 3 00 Siver Goss, 16 ee ae a. aa 10 Ib. & 21 Th. 36 40- 50 25th. boxes ..@12 Siceuy Mee, ts clath 6 56 Halt berreks ........ 7 hy e, 100 %s .. 300 Siver Goss, 12 6tbs. .. 8% Honey a tent bhi 43 ARINACEOUS GOODS Sleepy Hye, 4s cloth 540 ~ salen kegs ........ 2 25 ar SORA Muzzy Jolly Tar, 5 & 8 Ib. . _ a Li Sleepy Eye, Y%s cloth 5 30 Gheeks Granniaiee. bbls. ...... go 48 1Ib. packages ...... 5 7 ©. 6 © it i 2. 45 Gaane Sleepy Hye, %s paper 5 30 a ins Granulated, 100 Ibs. cs. 90 # 3ib. packages ...... 47% Qentucky Navy, 12 1b. 32 California Limas ...--- 7a, Sleepy Eye, 4s paper 5 30 Half barrels .....; ‘ an Cerered. Shee, .. F 2s gies Bacmaars «+.--~ § Keystone Twist, 6 Ib. 45 ol eee Meal 5 gallon keas ...! | | oo SALT Ee ee ete 3 Kismet, 6 Ib, .......... 48 Brown Holland ......-- 19) Bel@ .2......... 20 ee co Son SVRUPS Maple Dip, 20 oz. \..:. 28 Farina Golden Granulated .. 4 40 Sweet Small 100 3 Ib oe [radee Merry Widow, 12 Ib. .. 32 1 ales 15 Barrels ....... 6 60 4| SACKS ...... 2 60 Corn Nobby Spun Roll 6 & 3 5 25 » packages ..--1 50 Wheat neo ee 70 4 Ib. sacks 7 8 46 Barrels .........-:.; a7 = Parrot, 12 ih. : Falk, per 100 Ths. ....400 New Red ........... cee tee eee 875 60 5 Ib. sacks .. aa) Ce Deere oss +--: eS Ps, ee ia 32 . oes Holland Rusk New White ........ 93 OS 2206 ..: 3 50 28 10 lb. sacks La 2 25 Blue Karo, 2 tb. -eece 180 Peachey 6-12 - oie. i Fe aimeee (40) rolls 2 2 Oats api 66 Ib. sacks ........ 25 Blue Karo, 2% Ib. .... 230 Bicnic Twist, 6 Ib. .. a : : Michigan carlots .... 44 pe No. 216, per box 1 75 Ib. Sacks ........ 29 Blue Karo, 5 Ib. .... 2 25 Piper Heldsick, 4 & 7 Ib. 69 Hominy 5 Less than eaplats ae ay © D fall count 60 Warsaw Blue Karo. 10 Ib. .... 2 15 Piper Heidsick, per doz. 96 Pearl, 100 Th. sack ..2 25 Ve 20) Con 99 96 Ib. sacks ..... og Red Karo, 1% tb. ....3 60 Polo, 3 doz. per doz. 4§ wee and Vermicelli Gariots Corn PLAYING i 28 Ib. dairy in drill bags 20 Red Karo, 2 Ib. .... 2 15 Redicut, 12-3 oz. ..... os pee ie 10 Tb. = a ee a: 66 - CARDS Solar Rock Red Karo, 2% Ib. .... 2 55 Scrapple, 2 & 4 doz. .. 48 ported, 25 Th. box ..2 50 a 7. 68 7 90, Steamboat ... 75 56 tb. sacks .......... 26 Red Karo, 5 Ib_...... 2 50 Sherry Cobbler, 8 oz... 32 Chest poet ea ey 5 Carlots - No. a ao assorted 1 25 Common — 7 pen Head, ew Ghee ae S08 Pe ee wo 2 oe No. 572 a 150 Granulated, Fine ..... 1 05 Pure Cane Stang eee " “oem % Nmpire ....eeeeeeees ae a ee a aa 175 Medium, Fine ........ 1 10 Wate . 22.0000. 5...5.. 6 a - oz. 47 Peas Feed oe GOOd ....- ss eeeeceeees a oe en 28 Ib. 30 Gecon, Wire, be 1 ee Oe a 33 No. 682 Toum't whiat 2 2° SAT Fish i s Gee aaa’ Nav a 43 Green, Scotch ,bu. ..1 45 O. orn & Oat F 33 : whist 2 25 avy, . 15 Split, Ib. ae | st 41% Cracked Corn coe: . 32 POTASH ' Large na ie TABLE SAUCES & JOU... es... cos aas 34 Sago Coarse corn meal 32 Babbitt’s, 2 doz Sinai oo dae es oF Halford, large ....... 3 75 Ten Penny: 6 & 12 Ib. 35 > . @ * * eee ¢ se Walt Inga 0. 4M ee ree 1c ee es cS small ........ 3% tote an aa Bo Castes cae veeeee 414% Mason, pts., per gro. 4 20 PROVISIONS PoHock ........ @ 5% TEA , erman, a > pkg. weet bape per gros. 4 50 Barreled Pork Strips Smoked Salmon Uncolored om Scrap a apioca a ’ ” gal. per gro.6 85 Clear Back ..2050@2100 wal se teeeeee 9 Medium All Red, 5c q ee ee D019 $0 strips _.ttalibut Choice Am. Union Scrap’ .... 6 40 Pearl, 36 pkgs a: GELATINE aon sete eee 18 50@19 00 Pa Wee de ee 18 Fancy Bag Ping, Gc ......... 5 tiauie, 36 ce 8 Se gee a Gee ee 8 oe Clear 26 00@27 00 MUMS 2.55... ... 19 Basket-fired Med’m 9gq@3go Cutlass, 2% OZ. ...... < Cox's, 1 doz. small .. 90 a ea Ce a 23 00 Holland Herring eae pale ny Choice 35@37 a Scrap, 2 oz. 1... 30 FISHING TACKLE Knox's Sparkling, doz. 1 25 ve 26 00 Y. M. wh. hoop bbl poe ee ao Ea oe | oe 1 nox’s Sparklin Dr . . aU ie i re ee oU@s crap, 6c 6 to tee 5 Bele fee ae 14 v0 y Salt Meats YM. wh, hoop ibbis 5 $0 No, 1 Nibs) +++ "sai Honede Seren, fap, Be 6 76 i 48 § Knows SAddurdvase. "2 SP Belles... 1401 Yew nop ails © Gunpowder Mall Pouch,’ dox 6 2 o0 2, ga gla ile. | ele QO. Sire ee ee ae a - chers ongs, 5e a 5 16 te to 2 eee 11 Oxford (01... .-.... 75 Lard kegs .. censeuder, Old Ti uly Plymouth Rock, Ph 2 a aia 65 Moy mes, % gro. .. 5 50 DO eco t eee eee ee ae: 15 os. 125 Pure in tierces 114%@12 standard, we... 875 Moyune, Medium ..28@33 Polar Bear, Be es 20 Plymouth Rock, Plain 90 Compound L Lard o Standard, % bbls. ... 463 Moyune, Choice ""35@40 Red Band, se 4 Eon : a Cotton Lines GRAIN BAGS 60 La oe - agvance andard, kegs ...... 54 age Paney -50@60 a — Scrap 5c 1 42 : 5 Broad Ga 5 i vance Ye Trout ey, Medium 25@30 Scrapple, 5c pkgs. ..... ne 7 ie ee es ? oe eae 18 50 i» tubs ....advance % No. 1, 100 Ibs _. Ping Suey, Choice 35@40 Sure Shot, 5¢ 1-6 gro. 5 +8 ae aed ae eee a Cone ligivance & Mo. 1. 40 tes. .......: - Ping Suey, Fancy ..45@50 Yankee Girl Scrap, 20z. 5 76 we eee 10 a s a oe .adwalee & Mo. 1 10 the ........ 9% Young Hyson Pan Handle Serp sr. 5 76 SO... -. ee 15 pails adva 90 Peach No. 5, 15 feet .....--- a ee 15 8 Ib. pails nt nee 1 Noid, 2 ms. ........ we | CNONCR ~- 0. ees eres. 8@30 Unio y Scrap, So .... 6 70 No. 6, 15 feet ....---- 12 Laurel Leaves ....... 15 s G a Mackerel Fancy ....+-+0++-s 45 @d5 — orkman 2% 6 00 NO 8! 35 es ole ee Dee GO ae Mess, 100 Ibs. ........17 00 oo Smoking Ma. 8, tc feet... --- 20 HIDES AND PELTS Hams, 14 Ib. av. ieyolt” oe 13 Meccae, Chale men iam ete Sf ce che Ales ee ee we wien Mee Weg cc 2h Femme, Bier OO Be nn Be emai esata 20 ae ae 1 bees 12 Ham, dried beef @16% a : 100 Ibs. ........ 16 00 English Breakfast Oe IO ccc cccsess edium ...2.-+-se09> 26 Gua — 2 ok. 11 Sets ......... 29 @30 oO. 1, 40 Ibm ......... 6 30 Congou, Medium ...25@30 Bagdad, 10c tins 11 52 Waree ee. 34 ae bg 2 ee 13% California Hams 12 @12% No. 1, 10 Ibs. ........ 180 Congou, Choice ....30@35 Beceer. $ OS. ooeeeees 04 bea Wigs cies alee Oa Re er, A eevee Poles a a eee Lake Herring oe fo as cee Banner, 66 aa penpeo. 11 por don og SURGE Erect: Ne? 2 poled diane AGE “BS soy Cones Be Reidy "@0@H Reiner he eo eis amboo, per Oz. 60 Calfskin, aurod. . 2, ae % 40 Ib (oo eylon 9 SUC seassereee Bamboo, 16 ft. per doz ¢) Costin, oured, No. 214% Bacon ...s-e-.0 17 @28 8 Be IIIT 90 Bekos. stein’ ....29mgo Buiwocd ‘Mixture, 100 94 De seem) | ig te a be ’ no «« 5 fee cc: «G Hwaannmecuee Gaauiea.... Ss Big Chief, 16 om. .... 46 MICHI GAN TRADESMAN SPECIAL PRICE CURRENT nid BAKING POWD 12 13 14 hs gaa ane | wien SOAP : o., Grand Rapids; s Smoking Pilot, 7 oz. doz. .... 1 05 ee. & Cady, Detroit; Sy- Pages si & Co. Bull Durham, 5c ..... 5 g5 Soldier Boy, 1 tm. .... 4 75 raverts ch cons ise Bros. & Co. Sagi- Acme, 25 nae de ibe ae Fd Gain, ibe. ti 62 Eweet Capeckh 1 os 1 Cork Mned, 3 in. ...... 70 facet COCO Ce ee Acme, 25 bars’ 7) Ibe. 3 30 Bull Durham, 15¢ ... 17 28 Sweet Lotus, 5¢ a Ga Hee 80 hhcnmss ee ee 20 Bull Durham, 8 oz. .. 3 60 Sweet Lotus, 10c 1... 32 00 ee ° cc ane oe Battle eee ee a Bull Durham, 16 oz. .. 6 72 Sweet Lotus, per dz. 485 Troja Mop Sticks 1tb cans 4 80 Creek; Fielbach Co., To- German Mottled Mis ; = Buck Horn, 6c .....-- 576 Sweet Rose, 2% oz. .. 30 Eelipse ent spring <4 3b cans 13 00 — Gunmen Motes Bbx. 3 15 Buck Horn, 10c .....- 11 52 Sweet Tip Top, Se .. 50 No. 1 common glance = 5ID cans 21 50 German Mottled’ 2S oe Briar Pipe, 5c .....- 6 00 eet Tip Top, 10c .. 1 00 aie 2 pat. brush holder 85 OLD MASTER COFFEE. Lautz Naphtha Ae : st ier Pics, ibe _.--- 12 00 Shatige 2 — oh BPP. -. 40 08 ce ets ion es 85 CIGARS lil 100 cakes 6 00 Black Swan, 5c 5 76 Summer Time, 5c .... : te ss ; eee ee oe [oe ...--- io 1 6 ohnson C , Marseill ; See ties, thon... 28 CUS Tee 1 45 rr oe Marseilles, %4 Dx’ toll 2 19 2 Summer Time, 14 : 2-hoop Standard asters Club 70 00 ‘oe! Bob White, 5c .....- 6 00 , 14 oz. 350 9 pad 200 Dutch Proctor & Standard, 5e foil 5 74 2-hoop Standard 2 00 Dutch Masters Grande 68 00 I Gamble Co. Brotherhood, 5c .-.--- 6 00 Standard, 10c paper .. 8 64 2 Wire Cable laces 4 Dutch Mastes, Pan. 6! TF gett 3 20 Brotherhood, 10c .... 11 10 Seal N. C., 1% cut plug 70 Mibre .......-..-..... 29) ‘ttle Dutch M tor i ne 10 ia oe 4 00 Brotherhood, 16 0z 5 05 Seal N. C. 1% Gran. 63 10 qt. Galvanized .... 1 70 3 oo? Star ’ Zee. 6 75 4 see 5 Three Feathers, 1 0z 48 12 gt. Galvanized 1 (800 lots) ......... ool sis Swit & Compan 3 35 or : beens eee 5 70 ze Feathers, 10c 11 52 14 qt. Galvanized ie : Gee Jay (300 lots) 10 00 sean : Company arnival, % OZ. ....-- 39 ree Feathers and : El Po ride ....., ooo oa... . Pipe combination .. 2 25 Toothnicks 4 (peng ee 33 00 we _ Laundry ..... 2 Ci , 9 Tom & Jerry, 14 oz. .. 3 60 Birch, 100 packages .. 2 00 oe See 39 99 Old Master Coffee .....31 ool, 6 oz. bars ....4 00 gar Clip’'g. Johnson 30 Tom & Jerry, 7 02 1 80 deat =)... 85 Johnson’s Hobby > 4, San Marto Coff Wool, 10 oz. bars 66 Cigar Clin’g. Seymour 30 Tom & Jerry, — LULL Johnson’s A : adits Oren eee. Tradesman Co.’ -2-6 65 ae We on... wo Trout Line, be -...-- | 5 9C Traps s As It Is ..33 00 Bisse Fook cu oe Darby Cigar Cuttings 450 Trout Line, 10c ...... 11 gp Mouse, wood, 2 holes 22 Word Bir Glee aot oe 8 ce Continental Cubes, 10c 90 Turkish, Patrol, 2-9 5 7¢ Mouse, wood, 4 holes 45 orden Grocer Co. Brands Black oe ten ca @ oe Corn Cake, 14 Ne, gs Tuxedo, 1 oz. bags 4g Mouse, wood, 6 holes 70 Canadian Club RB. ms 2 25 Corn Cake, 7 45 Tuxedo, 2 oz. tin ** Gg Mouse, tin, 5 holes . Good ai Wrisley Corn Cake, 5c = a, Tuxedo, 20c . 3. Bat wood .... 65 Londres, 50s, wood 95 ood Cheer ...... 4 00 ae en, cas go Tame, g0c tins... A? Bat aoooe 80 Londres, 255, tins . Old Country ........ 2 40 Guban Star, 6c foil .. 5 76 Twin Oaks, 10c es: a Louies) 200 ake |... Scouring Fee” Gar’ 16 ox pails 3 72 en ee aa cap Tubs a 3 ots .... 10 Sapolio, gross lots 9 50 Phins, 10c ...--.-..-- 10 30 Union fender 5c .. 2 60 20-in .Standard, No. 1 8 00 Sapolio, half gro. lots 4 85 Dills Best, 1% oz. ..... 79 Union Tealer, ioc .. it 59 «2 8-in. Standard, No. 2 7 00 COFFEE Sapolio, single boxes 2 40 Dills Best, 3% oz. i? Union Leader, 5c ...-. 6 00 16-in. Standard, No. 3 6 00 Se ee 2 40 Dills Best, 16 oz. “2 Union Workman, 1% 5 76 ae Cable, No. 1 .. 800 pwi rooster : Se. arc 1 80 ae ak e ee: : 48 acer ing ms oe 10 80 a ie sch 4 :... 70D winnell-Wright Co’s B’ds Royal Garden Tea, pkgs 40 ilies cakes .. 3 50 Duke's - on Large Galvanized ....5 50 Nine O'clock ........ 3 50 wom A. 7 oz. ...... 1152 Velvet, 8 oz. tin .... 3 84 Medium Galvanized .. 4 75 onree Washing P : ba ti Be oe ceteee 6 00 veel 16 oz. can ..-. 7 68 Small Galvanized 4 25 Armour’s ie Pte a on, pe 5 og Velvet, combination cs 5 75 abbitt’s 1776 ...... Five Bros., 5c ....-- = 7¢ War Path, 5c .....--- & OO B Washboards Gold a large oo Five Bros., 10c .....- 10 5: War Path, 20c ......-- sep CoDner Globe -------- 2 50 Gold Dust, 100 small 7 Five cent cut Plug.. 99 Wave Line, 3 oz. .... 40 ioe Single ....... 3 25 Kirkoline, 24 4Ib. x > Ka "OO 8B ic ....--..-- 11 52 Wave Line, 16 oz. .... | 40 ones Single ....... 3 25 Lautz Naphtha, 60s ..2 . Four Roses, 10c ...... ag «Way up, 2% 08. ...--- qe Single Acme .......-. 3°15 Lautz Naphtha, 100 ne Full Dress, 1%4 0z. 79 Way up, 16 oF. polis .. 2 Double Peerless ...... 8 75 Pearline .... Ss 8 iS oe eee ae 48 vee Winlit, 6@ .6.----- 5 76 ne eta ee 3 25 Soe oy 22 0 ook. ic ..--- 12 00 Wild Fruit, “toc ne Northern Queen .... 3 25 now Boy, 24s fami 7 te Gitar, Gbe pall .. 470 Yum Yum, Se .------- ' 60 ae Duplex 3 00 size ae G 75 Bol & Ax Navy, 5c 576 Yum Yum, 20c ..... 11 62 G00d_ Bnough 3 25 Snow Boy, 60°60 .1..2 4 fore. Be fo 42 Yum Yum, 1 lb., doz. 4 80 Universal ......++--+- 3 15 : oe Boy, 100 5c ....3 e a tee eee 94 Ww now, B 4 Pot oe E TWINE nah indow Cleaners Full line of fire and bur- Swift's Ce eee : 00 a 6b ...-.-:.-- 5 7¢ Cotton, 3 ply tk. ene 1 65 glar proof safes kep Swifts Pride, 1008 1.8 66 oe 7 aie Se : 4 _ ee 1 85 . stock by the T ent in Wisdom shin = 3 SS as oi be | ee Sues 2 py ------- a4 eee eee 2930 White House, 1 tb Cc ——— . ... - a Wie be 6 2... Fe emo 8 oy we 13 Wood Bowls White House, 2b ........ eeeey. See ore ee pees fl oe 10c .... 12 00 oo. meni ..,.---. 24 Sin Biter ws 0 LL and styles on hand at all The only Hunting, 50 .-.-++++- 38 ool, 1 th. bales -.. 9% 15 in. Butter ore? Bap «| Mixcelelor, cn as. timea—twice as many safes 1 Le, tn lie ooo 88 wyosee wines 40 pie weer oo! 415 Tip Top, Blend, Mb «+... house in the Btate- If you SC ats, be .-...--- 6 00 ite ine, 40 grain 8% as Royal Bl i Cees e in the State. If you Just San Wal ri 3 end oso eo. Kiln Sried, eo 45 White wine, 100 sae “ee UR aniagpetts sed ee Royal High Grade .... ait oo - ee eee Cleanser King Bird, 7 oz. ...... 2 16 Oakland Vinegar & Pickle Fibre ian Gris 2 Superior Blend ...se.see.. ree eet Panne toe Be Guaneaters to King Bird, | gaa 1 52 Co's Brands. Fibre Manila, col ee aston Guuibiuntion ....... personally, write for quo- equal the King Bird, 5c ........ 5 78 Highland apple cider 22 Not Slane olored 4 nation ....... tations. best 16c kinds Te Turka, 5c ........ = 7, Oakland apple cider 16 ion Meee ; 80 - CANS Little Giant, 1 Ib. .... 28 State Seal sugar ....14 Butchers’ eee fig 3 ~ $2.80 rag 4 = Wc... 96 ee, a pickling 10 Wax Butter, on e’nt S onserva , i coe... ee ee rr Wax Butte ' I 8 r, full count 15 P ie os i + WICKING Wax Butter, rolls .... 12 Ive Invesrors ratronize Myrtle Navy, 5c ...... 5 7, No. 0, per gross ... 30 YEAST CAKE Ch be... of Neb be ee 1 Mast d m Ad ti oetieer, be ...--... cae No. 2) per atta oan Eoene “pene 1 15 ra es an ver ers eee a gg No. 3, per gross .... 75 Sunlight, 1% doz. ... mt) ower, 2c ..-.-.. 1 92 Yeast Fos aa Nigger Hair, 5c ...... 6 00 WOODENWARE Yeast pace oo - 0 05 oo . i9c .... 10 79 Baskets ae e gger Head, ic .... 3 40 Bushels ..... 10900 YOURS TRUL ‘aig Publ Nigger Head, 10c .... 10 56 Bushels ide band .. ” Y LINES. IC @a ey il P Noon Hour, ee S ye reg wie bane 4 a. oo and Beans 2 70@8 60 World’ tin or a urposes olony, 1-12 gro. 11 7. Slt, eee 8 Sondensed So or i Old Mill, 5c .......... 5 76 Splint, fontogs ae : “4 Salad Dressi eee i Largest Exclusive Manufacturers old English Curve Ison. ; Bui can... Bde Aon & ies 2 eee Church Fur it i 75 Willow, Clothes, las oa. er eee niture of Character ip, 2c ..-.---- 99 Willow, Clothes, oo Catsup ....-.-.. 2 70 i : P. S. 8 oz. 30 Ib. cs. 19 Willow, Clothes smal 5 Macaroni ~ Being the only exclusive designer oo. oz ‘per . 2 " me’m 7 50 earoni ss+eeee 1 70@2 35 Church Furniture w s and builders of Sat Sond, 1 eS pa a Spices ......... 40@ 85 subject. Y ve are known as an authority on thi estcreon seal, 134" oz. rt oo Wierbs ..6........ @ 75 book Y-4 our building committee should have ce terson Seal, 3 oz... 96 % Extract : 9 95 pay eo 16 oz. 5 00 % ~ = - i ae = Chili ce a mee America St 2 ESB, OC 88s. 76 cane 7 Dantes, 0c cloth .. Pr ; 2 24 oo me -2:, 40 Paprika ........ @ 85 . n eel Sanitary Desks Peerless, 10c paper -.10 80 3 Tb., 250 in eee po cies Sh. 6COUel Built of steel to withstand strai ee 2 te. se no » | S dbabiactibl , ain. All parts are electri : oo a io » @0 to crate ..... go Poultry Seasoning 85@1 25 ible unit. Your school board should h He Wee! Ihe en: Eiesa, 2 ETO. C8. .... 5 76 Wire End cic ag Mustard @1 80 e A ave our illustrated book B-C. shy oe 6s 576 1 ib, 250 in _. Peanut Butter 1 80@2 M Plow Boy, 10c .....- 11 40 2 1b., 250 in crate .. ..35 ae orion t Th t J os it x ..-..- Lon ie — = erate .... 45 Rolled Oats ... 2 90@4 15 Highest i : IC ure Ca re eatin Eeiee. ge epee eee 1192 & Ib., 250 in co aoe 55 Doughnut Flour 4 05@4 50 pense tertage ely ils in price. World's largest manufact ride of Virgini 7 ae : ee ee - Send floor sk 5 s anufacturers of : fs i Sergio ee Churns AXLE GREASE sketch for FREE SEATING PLAN and book BCel. pt 14 ov doz. .... 2 10 3arrel, 5 gal a ce L d F : ’ Reel eg ie cee 4x Barrel 10 SS : : = 0 ge urniture hee Hell and C ,18c.... 2% figs my ur long Prince Albert, 8 oz. .. 3 8 knowledge of require experience has giv Prince Albert, 16 oe “4 a. or Pins stock and built to peee taculine the to meet them. Many Seine, ‘a Queen Quality, 5c . Ge uae ead veneer assembly chairs, and luxu € more inexpensive portable chairs, ee in | 6 ie Cortons 20 G6 dot bes 65 for book B-C-2. rious upholstered opera chairs. Write Rob Roy. 10c gross ..10 52 | ns, 20 2% doz. bxs 70 a — a oe. .... 21 nee Be 12d 2 nen ob Roy, 50¢c doz. .... 4.19 No a a ; S = > = = cons 578 >. 3 ne Oe “4 erican eating a . ” oz., doz. .. 3 20 Case No ae ny Soldier Boy, 5c gross 5 7 cats » fillers, 15 1 218 S. Wabash Ave., Chicago Soldier Boy, 10c .... 1050 Case, cei era 4 35 Ib. boxes, per gross 9 00 Grand Rapids N g 3 lb. boxes, per gross 24 00 ew York Boston peas April 1, 1914 MICHIGAN TRADESMAN 47 BUSINESS-WANTS DEPARTMENT Advertisements boa cre mvt) mani CMA Cece ea eel L Mme ha Mec Cm ae continuous insertion. No charge less than 25 cents. Cash must accompany all orders. BUSINESS CHANCES. ‘arms and income properties every- where for merchandise. Real Estate Exchange, Catesby, Okla. 999 For Sale—One-half interest in ele- vator, coal and lumber yard. Buyer take charge of business. Prospects ex- cellent. Prosperous farming country. Unusual opportunity. Address No. 71, care Tradesman. 41 For Sale—General merchandise busi- ness, except groceries, worthy your prompt investigation. Present and fu- ture conditions fine, doing $38,000 cash business, stock invoices $12,000 and will be kept in Al condition until sold. For particulars address Box 506, Helper, Utah. 70 Shoe stock for sale. Best location in good town 2,000. Small stock well as- sorted. No real competition. Other business requires attention of owner. Act now. Address Shoes, care Trades- man. 69 For Sale—Overland automobile, 1914 model, electric starter and lights; much extra equipment; finish perfect; fine per- former.: Run 460 miles. Have other use for the money invested. W. D. Cramer, Big Rapids, Mich. 68 Drug stock and fixtures must be sold at once. Good location in progressive Rubber stamps made to order. Cush- ioned, handled, 10c line. Postpaid daters, pads, numberers, 10c. Everything whole- sale. Send for catalogues. Douglas & Son, 751 Sixth Ave., New York. 35 Grocers—Buy your high grade 5c cigars direct from factory at wholesale prices. Send for particulars at once, cr The will bring you a box of 25 postpaid. Address R. M. Conover, Eaton, iar Drug Store—Have the best drug and grocery proposition in the State, in country town of seven hundred. For further information write 161 Hague Ave., Detroit, Mich. 33 Mxelusive agency wanted for Standard salable line in this territory. Give par- ticulars. Address T., Box a For Sale—Store and general merchan- dise, inventory $15,000. Sales for year $45,000. Located in best cattle country in Montana. Store building and ware- house worth $6,000. New country. Can increase sales to $75,000. Reason for selling, wish to retire. Best chance for live man to make big money ever offered. Address J. P. Lossl Co., Wisdom, ort. Sales of merchandise by auction made in any part of the United States or Canada. If you want to close out your stock entirely or reduce any portion of it, write for terms and dates. Eugene H. Williams, Commercial Auctioneer, Milledgeville, Ill. 990 $1,600 will buy 27 acres near Traverse City on Peninsula facing bay. Fine re- sort or fruit property, abundant spring water. M. E. Duckles, Elk Rapids, =“ Will exchange 80 acres, Jefferson coun- ty, Illinois, price $75 per acre. Good fences, no other improvements, 20 acres timber, balance pasture and tillable land. Title good, no incumbrance. Want small stock hardware or furniture. Address a Wood, 81 Allens Ave., Galesburg, . 29 For Sale Cheap—One-half ton motor truck, 20 h. p., solid tires. Just the thing for grocery delivery. Jansen & Joosten, Flanagan, Iil. 5 For Sale—Up-to-date grocery stock in live town of 500 population. Finely lo- cated, with low rent. Will stand close investigation. Invoices about $1,590. Leon A. Kolvoord, Allegan, Mich. 31 Chance To Make Big Money. For Sale—A Pharmaceutical laboratory, stock of drugs, chemicals, machinery and good will, Also powerful chemical that has been tried out satisfactorily as a germi- cide, antiseptic, disinfectant and a pr2- ventive of contagious diseases. Used in medicine, surgery, animal industry ant horticulture as dips and sprays to kill germs and insects. 200 per cent. profit. About $8,000 will purchase. No debts. Bear close investigation. Business can remain here or be removed. Old age is Q, reason for selling. Address W. 384 Lafayette Blvd., Detroit, Mich. 32 Drug store for sale. Must be sold by April I. Only drugs store in town. Two. railroads. Invoice about $3,000. Rent $15. Full particulars on request. 30x 122, Grand Junction, Mich. 995 Bargain if taken soon; 8x14 Maynard patent cooler, used three seasons, keeps meat perfectly. Owner gone out of busi- ness. Address Lock Box L, Wexford, Mich. 994 For Sale—Hotel property, ™ acre fenced, corner lot, feed barn. Fine lo- cation for general store. Address Box 5, Lennon, Mich. q For Sale—Stock of general merchan- dise, inventorying about $3,000; also store building, house and two lots and three horses and wagons, worth $2,500. Annual sales, $23,000. Rare opportunity for good man. Address No. 6, care Mich- igan Tradesman. 6 For Sale-—Store building, warehouse and barn, located on main corner, one grocery wagon built to order, run one season, cost $350. Will sell separate. Prices and terms reasonable. This is a first-class location for general mer- chant. Chris. Liebum, Orleans, Mich. 99 For Sale—International motor wagon, fitted with shelves to handle general merchandise. Used only one season. In first-class condition., Address No. 18, eare Michigan Tradesman. 18 For Sale—Clean bazaar stock in best city, Central Michigan, low rent and long lease. Address Bazaar, Station C, De- troit, Mich. 932 For Sale—First-class retail grocery business in growing Montana town of 5,000 people. Invoices about $12,000. Annual business $65,000. Net profits good. Owner going into wholesale busi- ness. J. A. Lovelace & Co., Livingston, Mont. 965 For Sale—Suburban grocery and mar- ket, good business, cheap rent, living rooms above store. Good fixtures. A gold mine for a moneymaker. Quick sale, $1,500. Address 121 Oak Ridge Ave, Goshen, Ind. 9 In Cloverland, timbered agricultural land. Will sell for cash or exchange for merchandise that can be shipped and handled in general store, located in farming community. Reason for selling. Want to increase stock. Geo. A. Fen- eley, Engadine, Mich. 956 General store in live railroad town, twenty-five miles from Grand Rapids. Cash trade, (no credit) $18,000. Will jake $4,000 for $4,600 or will inventory. Address Cash, care Tradesman. 943 R. E. Hicks, merchandise auctioneer, Scranton, Iowa. Sales made anywhere in the United States and Canada. 971 A stock of clothing to exchange for stock of dry goods, furnishings or shoes. Address Clothing, care Tradesman. 27 Wanted—A young man who is good accountant, to take charge of book- keeping and credit department of a local firm. Must be able to invest five thou- sand to ten thousand dollars in dividend paying stock. Address No. 823, care Tradesman. For Sale—Clean stock of general mer- chandise in Kent county, gravel road to Grand Rapids. Stock will invoice about $3,000. This store has paid big for 19 years. Located in good farming section, small competition, splendid chance for good man to step right into paying busi- ness. Will rent or sell reasonable. Could use unincumbered real estate. Other husiness. Address No. 873, care Michigan Tradesman. 873 For Sale—Stock of general merchan- dise. Would consider city rental prop- erty from $1,500 to $2,500. Not able to care for the business. Must retire. IWIOODY Dey PPP Y salyots Soa prechrentetl Aeet- N ¥ C00 COOH ENG SOM GS OPC 200% only Ccller { 4 LV fn G and fer % ‘ WU AnG celeb y foes % i precede Cy TRIDESUAY COWPANT GRID RUPIDS, HICHTOLV Cul wre heafier Chien hafflened. B lh LIE SSE EX 48 MICHIGAN TRADESMAN April 1, 1914 IRRECONCILABLE ISSUES. The investigations now in progress in Washington and elsewhere are crystal- izing one fact in the minds of distrib- utive students; that we are trying to make the Sherman law do something quite different from what it was intend- ed to do. In fact, some believe that it must defeat what it was intended to accomplish if it is made to accomplish what is being aimed at now. The whole gamut of popular unrest to-day is ranged in two distinct classi- fications of details—economic and com- petitive. One has to do with problems allied to the high cost of living; the other has to do with fair competition and anti-trust considerations. The two are totally different and very few people have been realizing the distinction until recently. Still more recently it is dawn- ing on the more thoughtful that the two cannot be reconciled. For instance, the Sherman law, when enacted twenty years ago, was intended to give the small merchant a living chance against the “trust’ and the mono- It was based on a fair profit for ethical practices poly. the tradesman and which would leave him a living chance. Such things as agitation against the quantity price, the mail order house, the chain store, opposition to free deals and the proposition to allow the manu- facturer to name his resale price on his specialty are allied to this issue. It is purely a measure of regulating competition in business and the only true fruitage of it will be the result of competition, But the popular cry to-day is not for fair trading at all; it is merely “let us have things as cheaply as we can get them.” It protests against a uniform price in any and all quantities. It rebels against a manufacturer maintaining his resale price for the protection of dis- tributors. It says that if a buyer is big enough to persuade the manufac- turer to sell him at an inside price “the public should worry.” if it only gets its share of the benefit and preference. Logically, if a trust sells cheaply enough —because of its big buying power—the small merchant might cry in vain. So may the manufacturer whose business is ruined by the operations of the big buyer. It is purely an economic ques- tion with the test of its outcome, the lowest price to the dear consumer. Now, it might be just as well for the reformers to discover which of these ends they want established before they further complicate legislation. If the economic plan is to rule, why should there be any occasion for curbing the wicked and cruel operation of the evo- lutionary law by Sherman laws or any other form of restraint? If the big buyer is to rule the markets, why curb him when his competitive ability has made him a “trust?” If fair trading is wanted, then there must a restraint of individualism; if it be by legislation, then it will meet with the popular fancy more than restraint by a manufacturer, but it is none the less a restraint of free competition. The popular error lies probably along the line of misunderstanding of what the real conditions of business are. Hardly a day passes when one does not read of the formation of some new form of co- operative mercantile concern—a co-oper- ‘ative association of consumers, or a buy- ing exchange of retailers, or a pool of manufacturers, or some form of com- pulsory public marketing from “pro- ducer to consumer direct.” Hardly a day passes without one of the promising experiments going to the wall. But, un- fortunately, these latter facts are not heralded by the newspapers. Rarely do the experimenters discover that the savings promised are possible or the anticipated profits realized. They quiet- ly throw up the sponge and pocket their losses—unless they can make some cred- itor do it—and in the end the sufferer is the “legitimate” grocer who has been “made the goat” for it all. It looks feasible tor a group of con- sumers to buy a wholesale quantity and divide it. They get the wholesale price. But they must also perform the retail work of subdividing the package, dis- tributing it among the contributing mem- bers, collecting the money for it, doing the wrapping and carrying and ordering and a lot of other things. So long as these can be done without inconvenience all goes merrily, but humanity is prone not to do too much gratuitously. When they tire of it, the work falls on certain eood-natured souls who work for noth- ing or employes must be hired. The minute managers and clerks and ware- houses and book-keeping are involved— and they must be when transactions at- tain a certain measure—the economies fail to materialize. After all, these “middlemen” are but employes. Their charges are not ex- orbitant, as a rule, for the service per- formed. Competition takes cares of that. In fact, it is probable they work for less than they would if they were actually hired servants, free from per- sonal responsibility and executive cares. They have come into being in response to a genuine need, in a competitive field, and until something better appears they will remain. As the grocer sees it, good law and good ethics would seem to indi- cate that merchants are entitled to a fair chance for the same “life, liberty and the pursuit of happiness” under the rule of humanity, as consumers are under our political system. Some day public information will attain a point where it will cease to follow fallacious economic will-o’--the-wisps and will appreciate the soundness of competitive co-opera- tive—or co-oerative competitioo, which- ever one pleases. : —-+>—___ Worth One Hundred Dollars. A Kalamazoo shipper writes the Trades: “The decision you have ob- tained in the Michigan Supreme Court, bringing the express companies to time on the arbitrary tactics they have pur- sued in the past, is worth $100 to every shipper in Michigan. Any business man can well afford to pay $10 a year for the Michigan Tradesman for the remainder of his business career. Every man en- gaged in business in Michigan owes you a debt of gratitude in this matter which he can never repay.” ——_+ + Cadillac—The Cadillac Manufactur- ing Co. has been tncorporated to manufacture and deal in forest prod- ucts, with an authorized capital stock of $30,000, which has been subscrib- ed, $5,200 being paid in in cash and $24,800 in property. Maxwell McIntosh Locates at Stan- ton. Maxwell McIntosh, who was con- nected with the Boston Store here for fifteen years and was for many years manager of the women’s ready- to-wear department, has purchased the general stock of D. E. Finch, at Stanton, and will take up his resi- dence at that place. Mr. McIntosh thoroughly understands all branches of the business which he has ac- quired and will give the people of Stanton the benefit of his long ex- perience in the mercantile line. Mr. and Mrs. McIntosh are held in high esteem by the residents of the East End and their residence on Glad- stone avenue has always been a Maxwell McIntosh, radiating point of hospitality and good cheer. Mr. McIntosh was born in Scotland forty-five years ago and was appren- ticed at an early age to the largest dry goods house in Glasgow, where he learned the business under the best possible conditions. After re- maining with this house ten years he came to this country, locating first at Norwich, Conn., where he was em- ployed by the Porteous & Mitchell Co. Two years later he was trans- ferred to Detroit, where he assumed an important position with the De- troit branch of the same house. Three years later he came to Grand Rapids and took the management of a de- partment in the Boston Store, which he worked up from comparatively nothing to one of commanding im- portance. Mr. Finch will devote his entire time to the manufacture of the Florin washing machine which he has_ had on the market for the past twenty- two years. —_+__.--- Everything comes to the farmer these days. Even the new dances promise to pay him tribute. The popularity of these dances has creat- ed an enormous demand for phono- graph records of dance music. Now the phonograph records are made out of a composition into which denatur- ed alcohol largely enters, and the de- mand for it is causing the manufac- turers to look around for new sources of supply. This means new locations for factories. But denatured alcohol is strictly a farm product, being made from potatoes and farm waste. And so it comes to pass that the farmers exe t themselves to produce a larger supply of some of the ingredients of denatured alcohol, in order that more phonograph records may be manufac- tured, in order that more people may have music to which they may dance the new dances—which many a farm- er holds to be an abomination. —_~++ > Saginaw—The Saginaw Ladder Co. whose plant was destroyed by fire last week, has taken over the factory form- erly occupied by the Saginaw Wheel- barrow Co. at the corner of South Niagara and Adeline streets and will continue the business. —_> +. George Smalley, grocer at 1727 Butterworth avenue, has_ sold his stock to Leonard Lieffers, recently of Coopersville, who has taken pos- session. ——————————EEEe Don’t shake hands with customers who don’t want to shake hands with you. Don’t fail to shake hands with those who expect it. ——_»2.>___ William H. Anderson and Amos S. Musselman have returned from a trip to New Orleans, Havana and Flor- ida points. ————~+-- >____ Johnson & Barnes are succeeded in the grocery busineess at 757 Oakdale street by Moore & Watson. > The W. P. Canaan Co. has contracted to furnish 75,000 ice cream pails to the Sell Right Co. ———_2--—->—____ Frank Schlafley is engaging in the wall paper and paint business at 9 3urton street. ———_2.->______ Henry J. Williamsen has opened a grocery store at 1975 Godfrey ave- nue. BUSINESS CHANCES. Cash for your business or pruyerty. I bring buyers and sellers together. No tnatter where located, if you want to buy, sell or exchange any kind of business or property, write me. Established 1881. Frank P. Cleveland, Real Estate Expert, i261 Adams Express Bldg., Chicago, IIl. 426 I pay cash for stocks or part stocks of merchandise. Must be cheap. Kaufer, Milwaukee, Wis. For Sale—Best grocery in Springfield Ill. Stock and fixtures all new and up- to-date. MHigh-class trade. Good loca- tion and reasonable rent. Address i. B. McAtee, Springfield, Ill. 28 In the matter of Hanauer, bankrupt, the entire stock of groceries and meat market, inventorying 32,300, will be sold at public auction, as a whole, on Mon- day, April 6, at 2 o’clock at the store, 294 Oakland Ave., Detroit, Mich. Harold Goldstrom, Trustee. 7 An opportunity to engage in the drug business in Grand Rapids. A good loca- tion in a Holland neighborhood for the right man. Must be capable and able to speak Holland. A young Hollander preferred. Address No. 76, care Trades- man. 76 For Sale—Stock of Hardware, fine opportunity. Address Owners. p Platt & Bridgman, Williamsfield, O. 75 A good restaurant and bakery with a good patronage in a good town in Michigan. Address Judge, care Mich- igan Tradesman. 80 HELP WANTED. _ Wanted—Registered pharmacist desir- ing steady position. Married man pre- ferred. Address 79, care Tradesman. 79 Wanted—Energetic salesman to sell Superior ironing boards and _ Superior clothes bars. Brook Novelty Co., Brook, Indiana. 18 Salesmen wanted to sell our Great White Way powder for cleaning white shoes and gloves. New item. Can be earried in pocket. Fast seller, good commission. write E. T. Gilbert Mfg. Co., (Sole makers), Rochester, ae 4 nineteen Diba RiR AEB a aT In Your Quest of the Best | Makes Business | ua1Y for You - g Shredded Wheat. not only yields you a good Profit, but helps you to sell fresh or canned fruits with which it makes delicious combinations. Shredded Wheat is not only the standard cereal breakfast food of the c 2 ans world, but it is the only breakfast food that combines well with fruits. Nothing so delicious and nothing CY are CS so easy to prepare as Shredded Wheat with canned peaches, pears, prunes, plums and other fruits. TRISCUIT is the Shredded Wheat wafer : ' —a crisp, tasty whole wheat toast—delic- ‘ ——— = ious with butter, cheese or marmalades. ~~» a So Shredded Wheat Biscuit is packed in : LLL OEE ; odorless spruce wood cases which may be readily sold for ten or fifteen cents, e e The Williams Bros. Co. Avis Of Detroit astins Every Passer-by a . Prospective ~ Customer shone nat MADE ONLY BY The Shredded Wheat Company NIAGARA FALLS, N.Y. 20 MULE TEAM BORAX Should be used with soap wherever soap is used. Tell your customers that BORAX is the best water softener known, and should be used in water wherever any cleansing is to be done. 20 tan BORAX not only softens the water but doubles the cleansing power of soap, and makes everything sanitary and wholesome. ; ee It gives them greatly improved resultsin the way of cleansing ; ¢ without additional expense. You can get increased business on this profitable article by calling sy 6=s it. to the attention of your customers, and they will thank you for it. ) 27 i 4 Fy $ ; cA « e e « yp The Pacific Coast Borax Co. 3 é e e e | ou McCormick Building, CHICAGO. . Wy ) Gi SS BLQQ » Ree y SORE OI OIC Hh - POO OI Oe ' ? | — ~ S © QOOORLROGS OCRYVOO QO) Pi LAA tn = a PERSO) SERS oes RISA Q 4 g : OO OOO IG J , a OX RO OOOC oS ——_ ‘Ina Class by Itself ”’ Eight Sizes G. J. Johnson Cigar Co. Makers Grand Rapids, Mich. Manutactured Under Sanitary Conditions a a