~ iy nN oN S ) as i Pt a Na 5) --2———— James Yeths succeeds Matthew Matthysse in the dry goods and gro- cery business at 2140 Division avenue. ——_~1--> Frank L. Callaghan — succeeds Charles Dowd in the grocery business at 633 Ottawa avenue. UPPER PENINSULA. Recent News From the Cloverland of ; Michigan. Sault Ste. Marie, Aug. 17.—F. Al- lison, T. Steffens and T. A. Leigh, all well known traveling salesmen, spend- ing last Sunday at the Soo, decided to go berry picking. They procured .the necessary transportation, lunches, etc. The happy trio, after making the long drive to the berry patci:, lost no time in getting busy so as to store up enough berries to last them during the long winter months that would soon be upon them. They r2- turned to the city late in the after- noon before their pails were overfill- ed, in order to afford Mr. Leigh an opportunity to get a new pair of lens for his eye glasses. He stated to the optician that he wanted a pair of the thickest lens that could be bought or a special magnifying glass so that he could tell a bumble bee from a black berry the next time he happens to go berrying. The only consolation was that it was his finger and not his face that was. swelled. John Metzger, Mayor of the Shal- lows, was a business visitor in the . city last week, and while here renew- ed his subscription to the Trades- man, which John considers one of the best trade journels in the United States. He says the information on the war is the bést he has yet seen, and it was not until he read the mas- terly editorials in. the Michigan Tradesman that he really knew just why Germany had declared war on the other nations. The canning factory at Marquette has decided to close the plant on ac- count of not being able to get enough berries to keep it in operation. It may, however, be opened up again later, providing apples enough can be purchased in Lower Michigan to work up the supply of tin cans on hand. While the season has been a’ disap- pointment to the parties interested in the venture, the small amount of fruit that was canned was of excel- lent quality and there is no reason why the plant should not thrive, pro- viding there is enough material to make it a paying venture. The Peter White Land Co. bought a pow- er boat for transporting the berries and pickers. The cannery is well equipped to carry on the business on a large scale. It is understood that an auto fac- tory is looking for a location in the Upper Peninsula which expects to employ 100 rien at good wages. The company asked $25,000 worth of stock to be taken in Cloverland. Han- cock seems to be the site that they are after and the public spirited busi- ness men of that place are consider- ing the proposition and hope to be able to. land it. Word was received here that Al- fred Cadi, of Trimountain, aged 21, sustained serious injuries while at- tempting to jump from a fast mov- ing freight train. He struck the ‘ground with such violence that he was rendered unconscious, sustaining se- vere cuts about the head and hands, the fingers of the right hand being severed. He was immediately taken to the hospital where he is resting comfortably. H. V. Weede, of Detroit, - Traffic Superintendent of the Michigan State Telephone Co., made an official visit to the local exchange here last week, The Soo fire department won the cash prize of $10 at the firemen’s tournament held at Ishpeming last week, being the department to travel the greatest distance to the tourna- ment. In the race for the 1915 tourna- ment Manistique won out over Han- cock, George Madison, one of Libby’s army of hustlers, made the Soo last week. George had the misfortune to sleep with his window open on the north side and, not being accustomed to the changeable climate of Clover- aad quetieiecenmatasuaiahenreneinnnetnvinocatanatanpnenennn teins Tp ae renova MICHIGAN TRADESMAN land, was obliged to lay up at the ho- tel for two days on account of the severe cold thus contracted. He re- ports having had a good trade, how- ever. He left Friday for his home on the steamer Chippewa by way of Mackinac Island. The forest fires raging around the Soo have been causing much anxiety here during the last week when the fire department of Algonquin and the Soo were called out to protect the powder magazine of the Soo Hard- ware Co., whé€re over 100 tons of dynamite is stored. It required over 2,000 feet of hose to reach the maga- zine and at one time the flames were within fifty feet of the powder house. The smoke from the fire caused mucii concern to the people at the Shal- lows on account of the density. The August heat record was brok- en at the Soo last Monday when the thermometer registered 93.1 degrees at 1 o’clock. It did not last long, however, as the cool breezes from Lake Superior made it very comfort- able during the night. This was the hottest day on record for the Soo, as the Government records show that on June 8, 1909, the thermometer reg- istered 89.6 degrees. J. Barrish, Jr., member of the firm of Barrish Bros., hustling clothing merchants, left a short time ago for a visit to Detroit. where he was married on August 4 to Miss Fanny Frazer, daughter of Mr. and Mrs. L. Frazer of Detroit. They have re- turned here and gone to housekeeping in their home on Easterday avenue. From all accounts it was one of the large weddings at Detroit. It was necessary to violate the Sun- day law in the Canadian Soo last Sunday, when the Soo Star, through its anxiety to supply the war news to its readers, offered the paper for sale, charging 5 cents per copy. there- by violating the Sunday peace law, while the Canadian editors in the larger cities were giving away the papers so as not to violate the law. H. A. Appleton, of the Bruce Mines Railway Co., in Canada, was a business visitor in the city last week. While he reports that the war condi- tions will’ handicap the work of the railway to a certain extent, it will not hinder them in going ahead, as all arrangements had been made pre- vious to the war and they do not ex- pect to stop operations in conse- quence. ~ James McDonald, one of DeTour’s prosperous young grocers, in com- pany with Burt and Frank Goetz, gave a reception and party at DeTour last week in honor of Miss McDon- ald, of Detroit, Mr. McDonald’s cou- sin, This was one of DeTour’s so- ciety events and numerous guests from different parts of the county were in attendance and a most de- lightful evening was spent. All the new dances were pulled off and some exhibition dancing also, consisting of the Buck and Wing dance and Fish- ers Hornpipe, which afforded the guests a rare treat. Mrs. DeMun, wife of Landlord De Mun, of the Hotel DeTour, whose se- rious illness was mentioned in these columns a few weeks ago, is much improved and was able to accompany her husband from the Sault Ste Marie hospital to her home at De Tour last week. The local butchers who went on 4 cash basis August 1 have reported a _ very successful business since. They were able to sell at a closer margin, affording the consumer an opportuni- ty to still enjoy the luxury of meat without the necessity of an extra burden on account of the extreme high prices. Several of the other butchers are contemplating turning over to the cash business commenc- ing September 1. The consumers seem to be in sympathy with this move and are more than pleased to pay cash in order to escape the high prices under the present conditions. We are pleased to announce that C. H. Stannus, who purchased the Dunham House, at St. Ignace, and took charge of that popular hostelry December 1, 1913, has enjoyed such a large and increasing patronage since he has taken hold that he has seen fit to enlarge the hotel and thus increase its sphere of usefulness by building an addition on the east end of the building, 17x80 feet, two stories high, with basement. The basement is used principally for the furnace, which heats the building throughout with a modern hot water plant. The main floor addition extends the lobbly to 20x52 feet and doubles the sample room capacity of the house. It also increases the number of toilets from two to five and also adds two addi- tional wash stands. It also increases the size of the already spacious front porch to 70 feet long. The addition adds several new bed rooms, increas- ing the number to twenty-six, and adds one public bath room and three rooms with bath. This puts the Dun- ham pretty well toward the forefront in Upper Peninsula hotels and under the management of Mr. Stannus, we see no reason why the Dunham house should not for many years enjoy the most liberal patronage. Mr. Stannus is a gentleman of a most pleasant per- sonality. He came from Newport, Ky., last December as a comparative stranger, but his delightful personali- ty and sterling qualities have won for him a host of friends, both among the citizenship of his newly adopted home city and the traveling public. Mr. Stannus has the Michigan Trades- man on file in his office and informs your correspondent that no publica- tion is so insistently demanded by his patrons as the Tradesman. William G. Tapert. Mighty Madcaps From Muskegon. Muskegon, Aug 17.—On account oi the subpoena issued by Sheriff Harold Foote, we managed to have eight members at our meeting—just enough to be able to show Ernest Schroeder, the best looking meat man in the busi- ness, who draws a salary from the Plankington Packing Co., the good things we have in store on ouao Senior Counselor gave a fatherly talk to the officers of our Council. First came John Porter, who should have been at the meeting so he could give E. Schroeder all that was coming io him; then our Page, who is almost as bad as the Conductor. Our Conduc- tor was the limit and only received about half what was coming to him. Carl Stollberg, of M. Piowaty & Sons, was re-instated. Glad to have you -back, Carl, we sure did miss you. Apologies to Sam Lipman. We spelled your name Lepman last week. The Redpath Chautauqua will spend: a week in Muskegon. Highball practice never yet devel- oped a good salesman. Newaygo will lay the corner stone for its new library August 26. It was decided at our meeting that all members boost the Trans-State project, which will be an interurban from Muskegon to Saginaw. The right-of-way from Muskegon to Stan- ton has been secured and the promot- ers are selling stock at $100 a share for the first twenty-six miles, which. will be from Muskegon to Casnovia. The railroad will tap some of the richest fruit territory in the State. As our Council is interested in boost- ing for Muskegon, let’s get together and boost, for it will mean that our town will be a larger shipping town and a more centrally located one for salesmen. It will also help the small- er towns to get better shipping facili- ties to Chicago and our Eastern mar- kets. L. M. Wershow, ladies’ tailor in the Lyman block, after a wonderful suc- cess in this town, has entered Grand Rapids with Mr. Imre, the firm to be known as Wershow & Imre. It will be located at 201 Metz building. Mr. Wershow will remain in Muskegon, while Mr. Imre will take care of Grand Rapids business. Mr. Wer- show is a hard worker and we see no Eee tr scr re ora anghhasbceceves peceroirer August 19, 1914 7 reason why success will not follow his new venture. The writer met Jim Goldstein on the G. R. & I. train. This was the first time we had the pleasure of see- ing Detroit’s champion. We were al- ways under the impression that Gold- stein was a dandy fellow, but seeing him personally we find he is finer than we ever dreamed. No. 9 is to be congratulated in having so able a man in its Council. Jim was going to see his boy at Lakeview. You could see that Sunny Jim smile spread all over his face when he talked of that boy. The farmers in Norton township are agitating the establishment of a Farmers’ Developing Association to act as a collector, buyer and seller for their fruit and produce. They are looking into a similar association at South Haven, which is very suc- cessful. Muskegon is getting to be known as a convention city. We have had more conventions this year than any other year in our history. The Conference of Methodist Epis- copal churches will be held from Sept. 14 to 21. The Anti-Tuberculosis Society will ~~ here the latter part of Septem- er. Rev. Fairview will be invited to at- tend our next open meeting. Rev. Fairview used to be a salesman, so, boys, you can see what you are com- ing to. P. Christensen, of Bitely, has been very ill with quinsy. We are glad to report that he has improved. We wish to thank the following for news for this column: J. Lyons. H. Anderson. B. Waalkes, N. Ludoff. A friend of ours by the name of August—we won’t tell his last name— who runs a grocery store and meat market in Grand Rapids, was asked by his meat salesman to buy some pork, as it would be higher, so Aug- ust bought some pork. Along came his grocery peddler who sang the same song about sugar, so August bought some sugar. Then up bobbed a paper peddler, who cried about his line being higher. This was too much so August threw up his hands and exclaimed, “If this keeps up, by the first of September it will be the last of August.” | A. W. Stevenson has been appoint- ed Grand Chaplain for Michigan. We always realized the sterling qualities of Steve and all of us feel happy to see him so highly honored. Every error of living eventually finds its way to the score card. As the Americans says, when they leave European shores, farewell, fare- well! Milton Steindler. >... Butter, Eggs, Poultry, Potatoes at Buffalo. Buffalo, Aug. 19.—Creamery butter, fresh, 24@30%c; dairy, 22@28c; poor to good, all kinds, 18@22c. Cheese—New fancy, 16c; choice, 15@15%4c. Eggs—Choice, fresh, 23@26c. Poultry (live)—Cox, 12c; fowls, 15 @17c; ducks, 14@16c; broilers, 17@ 20c. Beans—Medium, $3.10@3.15. Potatoes—New, $2.15@2.25 per bar- rel, Rea & Witzig. 2-2 Explained. Two Irishmen were among a class that was being drilled in marchinz tactics. One was new at the business, and, turning to his companion, asked him the meaning of the command, “Halt!” “Why,” said Mike, “when he says ‘Halt,’ you just bring the foot that’s on the ground to the side av the foot that’s in the air, an’ remain motionless.” new $3.10@3.15; pea, Beans and. earesersertse August 19, 1914 SUCCESSFUL SALESMEN. Guy Caverly, Representing Johnson Cigar Co. Guy W. Caverly was born on a farm three miles south of Charlotte, February 13, 1879. His father was of Scotch descent. His mother was of German descent. He was the third boy in a family of five boys and one girl At the age of 10 the family moved to Ionia, where Guy attended the public schools, including two GUY W. CAVERLY. years he spent in Grand Rapids pur- suing various occupations, and the next two years he did the same in Cleveland. He _ returned to Grand Rapids eleven years ago and took the position of shipping clerk for the G. J. Johnson Cigar Co. Six months later he was promoted to the position of city salesman, which position he filled with satisfaction to all concern- ed for seven years. Three and one- half years ago he was promoted to the position of general salesman, with headquarters in Detroit. He formed an alliance with the J. L. Marcero Co., which has been a very fortunate one for his house. Since locating ia Detroit. he has opened up the terri- tory tributary to Toledo, Indianapolis, Louisville and Buffalo, selecting a jobbing representative in each mar- ket and starting men on the road in connection therewith. Mr. Caverly was married April 5, 1899, to Miss Jennie M. Replogle of St. Johns. They have one boy, Ken- neth R., 14 years of age, who is at- tending the Detroit public schools. They reside in their own home at 72 Tyler avenue. Mr. Caverly is a member of the De- troit Board of Commerce, the Knights of Pythias and Cadillac Council, No. 143, U. C. T. He likes to swim and fish, but unlike most traveling men, has no particular use for base ball, having witnessed only one ball game during the past three years. He at- tributes his success to hard work and _ to knowing his line. His family re- lations are ideal. Only last week fe drove through from Grand Rapids in his new six cylinder Studebaker, ac- companied by his wife and son. He enjoys, to a marked degree, the con- fidence of his house, the respect of his trade and the esteem and admira- tion of all who know him. MICHIGAN TRADESMAN In addition to the instructive fea- tures at the Greater Michigan Fair, the entertainment programme is one of the finest and most interesting yet gotten together. Among the free at- tractions will be a dare-devil feat by Rollo, who ascends a narrow incline to a height of about seventy feet, where he turns and comes down the incline with whirlwind rapidity until he reaches a gap, when he turns a double somersault in the air, landinz on the other side on his roller skates. Another thrilling feature will be Herr Von Ritter who climbs a tight wire to a height similar to that attained by Rollo. Reaching the platform, Von Ritter adjusts a trolley to his head and comes down the wire head foremost, standing upside down straight in the air. Then there are the diving horses, King and Queen, who dive into a tank fifteen feet deep from a height of forty feet. Added to this are the Morocco acrobats and jumpers who will perform in front of the grandstand, and the Royal Hippo- drome which gives a complete circus and entertaining show in front of the grandstand for those who patronize the grandstand, of nine whole acts. There will be an Indian village of ten families of full blooded Potta- watamie Indians. There will be a motor and autodrome large enough so that automobiles can make the circle within the drome, adding materially to the attractiveness of that feature. Other special entertainments of side show character will be provided of excellent quality and well worth the price of admission, including a live three-legged calf and a calf with a pig’s snout. There will be some of the finest horse racing yet produced on the Grand Rapids track and the evening’s entertainment will conclude with a display of fireworks equal in excellence to the Battle in the Clouds which pleased so many last year. — +2 William H. Childs, a leader of the Progressive party in Brooklyn, has a yacht called Joyance. It was this yacht that went out to meet Col. Roosevelt when he came back from Spain a few weeks ago. The other day Childs had another guest aboard the Joyance. After dinner the stew- ard, a recent recruit, brought cigars. Guest and host helped themselves and each lighted up. “My goodness,” said Childs as he drew the first whiff, “where'd you get these cigars?” : “T get ’em from de sto’, suh.” “What did you pay for them?” “I give 6 cents apiece fo’ um, suh.” Childs tossed his weed over the side. “Didn’t I tell you to buy good cigars?” he asked disgustedly. “Yassah, you did, suh—you sholy did. I thought these was pretty good cigars, suh. I give one to Cun’l Roosevelt, suh, an’ he put it in his pocket.” For the reassurance of those who do not know, it may be remarked that the Colonel is not a smoker. —_—_ 2s —_—_—_ The under dog gets a lot of sym- pathy, but what he wants is help. —_—_2---2 When a man’s lofty ideas get no higher than highballs, alas! MEN OF MARK. J. L. Marcero, the Detroit Candy and Cigar Jobber. Joseph L. Marcero was born in New Baltimore, November 13, 1869. His mother and father were both oi French descent. The family name was originally spelled Marcereau. He fin- ished his education at the Detroit Business University and the Anchor- ville Catholic Institute. After leav- ing school he went to work for the Fairhaven Stave Co. as book-keeper and clerk. From there he went to work for Daniel Scotten & Co. (now Scotten-Dillon Co.) as office man and subsequently as credit man, which po- sition he filled eleven years. In 1900 he started in the wholesale and retail cigar business at Pontiac, with I. A. Bassett. He bought out the partner before the end of the first year and organized a stock company. In March 7? foremost in all movements for the public good. Mr. Marcero is exceptionally help- ful to all of his associates and as- sistants and sets a pace which they cannot fail to follow. His hobbies are his family, automobiling and work- ing. In no smali measure the won- derful growth of his house is due to featuring the G. J. Johnson Cigar Co, goods, of which his company is De- troit distributor. The Marcero Co. also has the Eastern Michigan agency for the Lowney goods, which are everywhere conceded to be above par. The candy department is under the personal supervision of William H. Moreland. Mr. Marcero’s delightful personali- ty and exceptionally shrewd and keen business qualities have won for him many friends and customers who de- light to do business with him and ac- cord him the credit due him for the remarkable success he has achieved. JOSEPH L. MARCERO. Marshall Field’s Twelve Things to Remember. The value of time. 1909, he engaged in the wholesale candy and cigar business in Detroit, starting with two men. Now he has ten men on the road, six of whom cover the Detroit trade thoroughly, while four of them call on the retail trade in Eastern Michigan. The com- pany occupies four floors and base- ment at 65 Jefferson avenue. Mr. Marcero was married: in De- troit in 1899 to Miss Frances Thomp- son. They have two boys and two girls—Thompson, aged 11, Joseph, aged 9, Elizabeth, aged 2 and Ellen, aged 15 months.. The family reside in their own home at Pontiac. Mr. Marcero is a member of the Elks and Knights of Columbus and the Detroit Chamber of Commerce. He is President of the Pontiac Com- mercial Association and is first and The success of perseverance. The pleasure of working. The dignity of simplicity. The worth of character. The power of kindness. The influence of example. The obligation of duty. The wisdom of economy. The virtue of patience. The improvement of talent. The joy of originating. ——_o+-o The trouble with some people is they have their work in one place and their thoughts in another. —_>2->——— And most of our lunatic asylums are filled with knockers. ee aa 5 vi oti alii Sart os be NT AI a ne cscianesio cin pemmciensnnnaiesiene:snemneionetenilernninetntieaente Bicracan@avesman (Unlike any other paper.) DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY, Grand Rapids. Mich. Subscription Price. One dollar per year, if paid strictly in advance; two dollars if not paid in ad- vane Five dollars for six years, payable in advance. Canadian subscriptions, $2.04 per year, payable invariably in advance. Sample copies § cents each. Extra copies of current issues, 5 cents; issues a month or more old, 10 cents; issues a year or more old, 25 cents. Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. August 19, 1914. THIRTY-SECOND YEAR The issue of last week completed the thirty-first year of publication of the Tradesman and the issue of this week therefore marks the beginning of the thirty-second year. The Tradesman is the only trade journal in the United States which has been published for thirty-one con- secutive years without change of ownership, editorship or business management. The Tradesman has little to say at this time regarding the future, except to record the fact that the successes of the past must serve as a criterion for the future. Never was the Tradesman stronger or more secure in its position with the trade than at the present time. It has more paid- in-advance subscribers than at any time in its history and the scope and extent of its advertising patronage is in keeping with the general character of the paper. No trade journal is doing more for its patrons, in a per- sonal way, than the Tradesman. It keeps them in close touch with the movements of markets and the trend of trade. It warns them against frauds and cheats. It posts them on mercantile sharks and political freaks and crooks. It assists them to secure remedial legislation and contributes liberally in both time and money to prevent legislation that would be in- imical to the best interests of the trade. It supplies them with whole- some reading matter, almost entirely prepared by practical -business men who write from actual participation and experience, instead of from ob- servation or hearsay. No other trade journal contains so large a proportion of original matter as the Michigan Tradesman, which will continue to be in the future—as it has been in the past—unlike any other trade journal. In this connection the Tradesman wishes to record its appreciation of the generous patronage of its patrons, both subscription and advertising, and to express the hope that the mutually pleasant relations of the past may be _ continued without interruption or a- batement. THE BOSS BUTCHER. The Kaiser insists that the Czar— and not himself—is responsible for the present war. The Kaiser is entitled to the benefit MICHIGAN of the doubt, but history will undoubt- edly place the sole blame for the war on the shoulders of the Maniac Mon- arch, Whether he is responsible for the war or not, he has violated the law of nations and outraged every theory of fairness and honor by invading little Belgium and making war upon her people. Only a cowardly bully will attack a smaller contestant than him- self. In invading Belgium, the Kaiser has voluntarily made his name a hissing and a by-word for time anil eternity. When the Kaiser came into power, more than a quarter of a century ago, it was hoped that he would adopt the paths of peace and make Germany great by other than military methods. Instead of doing so, he developed the war spirit as it has never been de- veloped before, thus forcing every other European nation to create and maintain enormous armies and navies to equalize the constantly vaunted strength of Germany. Kaiser Will- iam could have achieved undying fame as the Peacemaker of the World. instead of doing so, he rather chose to be regarded as the Maniac Monarch and now voluntarily assumes the de- tested title of the Boss Butcher of the World. The Kaiser asserts that he will capture Brussels if it costs a hundred thousand lives and that he will capture Paris if it costs a million lives. No monarch has any right to declare war without consulting his parliament. and sacrifice a million lives, thus making a million homes desolate and desti- tute, while he sardonically twirls his mustache in his marble palace in Berlin. In the opinion of the Trades- man the death of a million men by order of the Boss Butcher is only another name for a million murders committed by a crafty, arrogant and mentally unbalanced monarch to satisfy his inordinate ambition for military prowess and his craving for human blood. T cesameasasnsamsasesasaeemamaaamunammnmend NICE MAN FOR GOVERNOR. There is one town in Michigan which Deacon Ellis will not place in his itinerary to be visited before the primaries. That is a town where lives the remnant of a once proud fam- ily which was pauperized as the re- sult of the Ellis bucket shop opera- tions. This victim was a boy of spotless reputation, the pride and joy of his parents, his relatives and acquaint- ances, and no man stood higher in the esteem and respect of the people in the vicinity. He filled a high po- sition of trust in the bank, attended to his business with the utmost fideli- ty and saved his wages until he had accumulated about $1,500. During his summer vacation with two young friends, he visited Grand Rapids and in an evil hour dropped into the Ellis bucket shop. After watching the “business” for a while he decided to make a bet. He invested $25 and the next day drew out $250 as the profits on his first deal. As he was leaving the shop a well-known Grand Rap- ids business man tapped him on the shoulder and said: “Young man, you ‘German, : thought that a German army could. TRADESMAN have won. Now you better quit the game while you are ahead of it.” “I think I will,’ was the boy’s reply, but before he got out another man, who seemed to be greatly interested in the business gave him different ad- vice: “Young man,” he said, “You are lucky. If I had your luck and your money I’d bust this concern.” Before leaving the city the victim decided to take another chance. He made a bet and lost and lost again until the bucket shop proprietor had all of his first winning and as much more and he went home, broke, with the idea that he could come back and recover his money. About this time the banker went to Europe for a short tour, leaving the son in charge of the bank, with the utmost confidence in his integrity and ability to manage affairs. Then the son tried to get even with the buck- et shop. He took a chance and won. Then he lost and then plunged deeper. The result of his operations is an old story. He won occasionally but lost more frequently, and in larger amounts, until all his savings had disappeared in margins. Then he “borrowed” from the bank and con- tinued his efforts to get even. When the father returned the son owed the bank thousands of dollars and as he was unable to pay, the father had to put it up in order to save the bank’ and to keep his son out of prison. To make good it took nearly all of the father’s property, but he pulled through and then tried to recover from George E. Ellis through the courts. He produced checks aggre- gating $8,000 or $9,000 drawn to the order of George E. Ellis and paid from the bank’s funds. The total loss to the father was $35,000. The loss of the $35,000 was not the worst result in this case. The son, brooding over his disgrace and ob- serving its effect on his parents, be- came morcse and lost his mind. He was adjudged insane. A few months ago he was sent to the asylum at Traverse City and is there yet, with little, if any, hope that he will ever regain his reason. A sister was driv- en to her grave by grief and the moth- er has become blind through con- stantly weeping over the misfortunes of her son. And George E. Ellis, more respon- sible than any other man for this case and many others of a similar nature, not only in Grand Rapids, but in other parts of the State, has the nerve to ask the Republicans to nom- inate him for Governor! And, furth- er, he is using the profits of his bucket shop operations to induce the people to gratify his cheeky ambition. GERMANY’S REAL AMBITION. There have been so many guesses as to the, purpose of the Germans in the present war that it seems strange that no one ‘has hit upon the obvious one. It is idle to suppose that any in his right mind, has reach Paris, or even penetrate very far into France. It is preposterous to suggest that they ever really be- lieved that, in a general war, Ger- many could whip the remainder of Europe. But it is well within the August 19, 1914 bounds of reason to suppose that she could hold her own territory against the invading armies of the whole world. It is well known that the rulers of Germany have long wanted Holland. But the Eastern provinces of Belgium are as thoroughly Germanic in blood and traditions as Holland itself. Moreover, if Germany should seize and hold the Eastern half of Belgium it would make the position of Holland intolerable, and it would be only a question of time until Holland would become a part of the German Empire. From this point of view, it looks as though Germany would be able to carry on a cold-blooded and perfectly definite policy. She can hold her own frontiers against the rest of the world. Her fleets can protect themselves by remaining under the shelter of the coast batteries. If she is able, in the present movement, to fortify a large army in Eastern Belgium, she can sit still and defy the allied Powers. of Western Europe. Eventually, when negotiations for peace are opened, she will still be in possession of the East- tern half of Belgium and of Luxem- burg. If she can develop a diplomat of the caliber of Bismarck, she will succeed in adding these provinces, and perhaps Holland also, to her Empire. THE RISE IN PRICES. Sentiment is running the specula- tion in wheat. It is based on war. A good percentage of the trading is based, in the language of the trade, on “prices rather than conditions.” The strong belief is, that there will have to be high prices, owing to the war in Europe—not _ only in wheat, but in pretty much all commod- ities. Wheat, being the bread sup- ply, attracts the greatest attention, and the extreme advance over the season’s earlier prices, thus far, has been a little over 20 cents a bushel. Yet, even at present prices, with May deliveries over $1, it is not regarded as high. Should the war continue and no export outlet secured, it is not ex- pected that prices will hold. Corn and oats are regarded as a domestic proposition. Corn is seil- ing the highest in years at this sea- son, September having crossed 80 cents. Cash corn is at 5 to 7 cents premium. It is higher than the ma- jority of traders have ever seen it under legitimate conditions; but the prospects are that the growing crop will be short. Owing to last year’s Southwestern shortage, there is sur- plus of old corn, and increased con- sumption of oats and wheat is ex- pected. Oats are selling at less than half the price of corn, and are being taken by the East for feeding purposes as a substitute. On two separate occasions within the past two months, the Department of Agriculture has publicly and offi- cially advised farmers not to sacri- fice their grain and produce because of the large crops. By following their advice, farmers have greatly helped to strengthen market values. Now that prices are up, Congress is starting an_ investigation into the cause for high prices. ofc woe Re aciameereasdg a August 19, 1914 MICHIGAN TRADESMAN 9 . | Our New Sample Rooms Are Ready Five thousand feet of Sample Display room filled with New Seasonable Goods ee Our opening will be from August 20 to August 30, and during those , dates we are going to give a special discount of ten per cent. on all stock goods if paid within ten days from date of invoice. : In addition to the above we will have many special and short end job lots at especially low prices. - All salesmen will be in the house during this sale. We hope to meet you during the above dates. .eeeSPECIAL PRICES ON..... Rubber Bands ~ Base Ball Goods Paper Bags Shaving Brushes Tooth Brushes Bill Folds Vanity Boxes Ladies’ Handbags Stenographers’ Note Books Statement Blanks Composition Books Blank Books Cash Books Time Books Hair Brushes Bag Tags Box Papers Correspondence Cards Drinking Cups Carbon Paper Letter Clips Paper Clips Dolls Envelopes Erasers Harmonicas Inks Mucilage Jack Knives Key Rings Cigar Lighters Letter Openers _ Tweezers Scissors Nail Files Safety Matches Match Vending Machines Pocket Mirrors Sheet Music Paper Napkins Nut Cups Party Favors Tally Cards Guest Cards Whistles Photo Envelopes Waxed Paper Felt Pennants Felt Pillow Tops Crepe Paper Shelf Paper Paint Outfits Pencil Clips Pen Clips Coin Purses Pen Points Pen Holder’s Playing Cards Lead Pencils Poker Chips School Rulers Marking Tags Pin Tickets Paper Fasteners School Supplies Tooth Picks Tape Measures Thermometers Thumb Tacks Gummed Tape Price ‘Tickets Tablets Post Cards Post Card Racks Post Card Albums Photo Albums Bibles Books, Fiction Order Books Receipt Books Prescription Books Bathing Caps Palm Leaf Fans Wrapping Paper Will P. Canaan Company 5 and 7 Ionia Avenue, N. W., Grand Rapids, Mich. yo Pe ee ea eee en aed . 10 MICHIGAN TRADESMAN August 19, 1914 a OHTA (CIES. ONS: i _ = ee = — =. aw ~ z- - — — _ ~~ ~ — How an Iowa Town Won Out. In the Northeastern part of Iowa there is a town which is one of the most pleasant little places you can find in a day’s journey. From a busi- ness standpoint, this town compares more than favorably with many others much larger. It possesses a number of well conducted stores with well as- sorted stocks. The retailers are prosperous and enjoy an increasing trade. The business streets are pav- ed and well lighted. Improvements of many sorts are constantly being made. When you leave town and visit among the farmers you travel over good roads, and as you stop at the homes of these farmers you find them progressive, using modern machinery of all kinds where it can be employed to advantage. In your talk with them you soon note that they think well of their community, their home town, themselves, their fellow citizens, the business and professional men of their town. They have a good word to say of everything and everybody. There is a feeling of good fellowship and friendship between the people in town and the folk on the farm which does one good to notice. But conditions were not always as happy as this. There was a ‘time when relations were not particularly pleasant. The retailers were bicker- ing among themselves. The farmers had the impression that they had -no interests in common with the people in town. There was a spirit of un- rest and dissatisfaction in the air. The town was—if not actually going back —at least making no progress. Happily for the town and the com- munity there was one man who was not content to let things drift. His father had established a prosperous dry goods business many years ago and upon his death it had come into the possession of this young man. Mr. Ejifert had served his appren- ticeship in his father’s store, but had been away from his home town to see how business was done in other places, and when he returned to take charge of the management, he soon saw that he wasn’t doing as much as he felt should be done with such a stock as he carried. He was also sure that his competitors were con- siderably short in selling up to the ca- pacity of their stocks as compared with what he had found in -other towns. Then he began to look into the underlying conditions and learned that many of the townspeople as well as the farmers sent away for goods. Now, he knew that in his line at least there was not enough margin between the manufacturing cost and the prices quoted by the mail order houses to provide for a profit to these concerns on the items used by them as leaders, so he figured that in order to make up for their losses on these items they must add a great deal of profit on such items as. were not so well known, and upon investi- gation—by making actual purchases— he made sure that his argument was right. He told of this experience to a shoe dealer and suggested that he make the same experiment. The shoe deal- er did so, and found the same result. On staples the mail order houses prices were low, but when it came to better quality their prices were quite a bit higher. Another of his friends sold furni- ture, and he went to him with his story, again suggesting that prices and qualities be compared—with the same result. These three men then’ decided to enter upon an active campaign of ed- ucation, in order to demonstrate to the people in and around their town that, on the average, they could and did sell as good merchandise at prices which would compare favorably with those of the mail order houses. Their first step was to interest some of their competitors, which was done by personal talks, first telling of what _they had found out about the values and prices and then stating it as their opinion that by getting together and discussing various schemes and ideas they would be able to work out a comprehensive plan of action which would make it possible for them to ac- complish much greater results than if each man were to go ahead “on his own hook.” By the time they had talked with a dozen of the other retailers they came to the point where the organization of a commercial association was thought advisable and feasible, and every retailer and banker was invited by personal call to attend a meeting at which the experiences of the three “originals” were told, and the plan outlined by which it was hoped to counteract the onslaught of the mail order houses. The first step in the campaign was to arrange for a monthly “Bargain Day.” The first Monday of each month was chosen, and advance an- nouncements were made in local pa- pers, stating that on that day every store in town would make special of- ferings of thoroughly reliable mer- chandise, and also that anyone who had anything to dispose of—whether produce or second hand goods of any sort, or horses and_ cattle—might FALL DRESS GOODS SPLENDID VALUES — GOOD ASSORTMENT Serges to retailat . . . 25c to $1.00 per yd. Shepherd checks to retail at 20c to $1.00 per yd. Dress Flannels to retail at 25c and 50c per yd. Plaids to retail at . . . . 15c to 50c per yd. Suitings to retail at . . 25c and 50c per yd. Broadcloth, and others, a line that is well worthy your careful consideration. PAUL STEKETEE & SONS Wholesale Dry Goods Grand Rapids, Mich. NEARLY EVERY MERCHANT Will at this time of the year find that his stock of lace curtains and curtain nets needs replenish- ing. Take a look at some of the new numbers just received and of which our salesmen are showing samples. Ree *. RSVR AREER. We feel quiet CREEK TOSI Oe . y a 3 * = * * = te of <3 i = Fi = Fi al 3 = * = 5 = * = SPSS Ige Sapae RLM SSIS SEE SENS! SEIRE MEISZ IY SEIS SELSP AL RS ROE NTIS IRE SELEY MEL SEIS EUSP NBL MEISE NUS BIE NS ret sure you will lises book an order be- e cause the values shown are excep- tional. Grand Rapids Dry Goods Co. Exclusively Wholesale Grand Rapids, Michigan a, A Good, Strong, Mae) Medium-Priced Line Buffalo Trunk Mfg. Co. MANUFACTURERS OF TRUNKS, BAGS, SUIT CASES 127-139 Cherry St., Buffalo, N. Y. JULIUS R. LIEBERMANN Michigan Sales Agent 415 Genesee Ave. Saginaw, Mich. Write for Catalogue com eccrine nents sn com eccrine nents sn Sagat ren NE = August 19, 1914 bring it to town and have it sold by an expert auctioneer for a nominal charge. The business men would pro- vide the auctioneer and the facilities for displaying and caring for such ar- ticles and animals as were brought to the market to be sold. Each retailer was allowed a certain space in the “Bargain Day” adver- tisements which took up a full page in the newspaper. Reprints were made and mailed to every one on the rural routes for about ten miles around, 2,000 being used. In addition, some of the retailers published individual advertisements, so as to draw attention to such other items as they wished to emphasize. The result was that there was a much larger number of farmers in town on the first Bargain Day than there had beéf on any Saturday or any other time. Horses, cattle, poul- try, vegeables, furniture, machinery, were brought to the auction and dis- posed of at fair prices to both buyer and seller. The business done by the retailers was excellent, A special feature of the day was the closing of the stores, for one hour at noon, at which time a meeting was heid in the biggest hall and the object of the Bargain Day thoroughly ex- plained. It was promised that for-the following months each Bargain Day would offer just as attractive values, and that the retailers would do every- thing in their power to make it to the advantage of the farmers to attend these monthly gatherings, either as buyers or as sellers, or both. Before the meeting closed there This Coupon Starts Put your name and address in the bargain sale coupon and send it in to us today. As soon as we get it we will start the RICHARDSON PLAN working for you. That means that the bargain day crowd will come to your store. It has been tried out time and time again Dealers everywhere are enthusiastic. for the retail merchant. son’s Mercerized Cotton Floss. and is a proved winner. is one of the strongest sales promoting forces ever devised It starts a bargain sale and makes the customer come back for additional purchases. Your profit on the subsequent sale of Richardson’s Mer- cerized Cotton Floss is 100 per’ cent. outfit package contains 1 Pillow Top, 1 Pillow Back, 1 Illustrated Easy Diagram Lesson and 6 skeins of Richard- If your customer bought each article separately, they would probably cost her 50c. You sell these outfits at 25c each. They cost you but $2.00 MICHIGAN TRADESMAN was a short address on “Community Interests” in which the _ speaker brought out the necessity for co-op- eration between the various classes of people in the locality. He drew at- tention to the fact that the prosperity of the community depended on the town as much as on the fertility of the land. That without a prosperous, live town the surrounding country would fail to yield its full quota of pros- perity to the owners of the land. He showed how a dollar spent with a local retaialer traveled through many hands in town—each time leaving a profit with some one in that town which was used to buy the things the farmer produced—while a dollar sent away for goods that could be obtained there did not leave anything—either for the retailers or the other towns- people and therefore cut that. much off their buying power. At a later meeting the mail order buying was gone into at considerable length. Examples were shown of purchases which had proven‘ unsatis- factory. Cases were cited where higher prices had been paid to mail order houses for articles that could have been obtained in the local stores without having to wait or sending the money in advance. In this manner, through these talks and through the auctions, as well as other ways of providing accommoda- tions, such as rest rooms, light re- freshments and lunches served in halls to those who did not care to go to the restaurants, there was soon es- tablished a much more cordial feel- ing between the townspeople and the farm folk than had ruled before, and little by little the sending away for goods stopped until a year ago when the writer visited the town, he was told that less than one-fourth of the amount that formerly was spent with the mail order Houses now found its way to these concerhs. How did it come about? First, because one retailer convinc- ed himself that he was actually able to compete with the mail order houses, for unless a retailer believes that he stands an even show he may as well give up; no man can make a success- ful fight if he hasn’t faith in himself. Second, this retailer was not foolish enough to think that he could win the fight single-handed, but he sought and won the co-operation of his com- petitors—because he knew that he could compete successfully if condi- tions were even. Third, these retailers made it an object for the people whose trade they sought, to come to town, and when the people came the retailers proved that they were in a position to serve them to at least as good ad- vantage as any outside concern, and that by dealing with the local retailers the customers helped to build up their home town and thereby added to their own opportunities for gaining greater profits and returns from their labors. There was no bad feeling, no harsh criticism, no calling names, no accus- ing of bad faith—just a simple heart- to-heart discussion of the things in which both parties were vitally in- a The Richardson Plan Each embroidery But this is only the start of the Plan. who buys one of these bargain outfit packages must come There is not enough floss in the package to finish the design and the colors she needs are specified in Richardson numbers. colors she must have in your cabinet. hoops, needles, fringe, and other accessories. back to your store again. The merit of this great sales force has been proven. Every woman You have just the Besides, she needs i terested, and when the farmer once was convinced that the townspeople were not only in position but anxious to co-operate with him to improve conditions in the community they felt in honor bound to do their share. The farmer is made of just the same kind of clay as the business man. He is prone to the same mistakes and errors as the man in town. But he is also open to conviction and when convinced that the townspeople have his interest at heart, he is always willing to reciprocate. There isn’t a community in this broad country of ours where a true “Community Spirit” cannot be estab- lished and maintained if the men who are in position to do so will only take the lead—and the men who should do this are those who, in their daily dealings with the farmers, have an opportunity to influence them one way or another. The retailers, the bankers, the pro- fessional men, the newspaper publish- ers—these are the men who are di- rectly responsible for the conditions of their town. It is up to them. A. Geo. Pederson. ——-----.——— High minded people do not have to become airship chauffeurs in order to prove it. We are manufacturers of TRIMMED AND UNTRIMMED HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. GORL, KNOTT & CO., Ltd. Corner Commerce Ave. and Island St. Grand Rapids, Mich. Bargain Sale = smpenet SIX SK ICHARDSON’S MERCHRUZED COTTON FLOSS - All for25¢ We have yet to find the dry goods merchant who will not endorse it—once he gives it a trial. Let the Richardson plan work for you. SEND THE BARGAIN SALE COUPON a dozen. It has been the experience of thousands of mer- chants that these outfits sell more readily than any other Reproduction showing the 25c article in the store. attractive package This is Look at the small order on the 1 i 305-9 W. Adams St., Chicago oe Richardson Silk Co. Desk 96 3{3-9 BY. Adams Ste Chicago ee aa start the Richardson Plan working Gentlemen:—Please ship at Once Via .... ccc ccc ccc cece cccccccccceccccceece ee for your store. ‘The embroidered your special assortment in accordance with your introductory offer below: 1 pillow which we include is a clerk 3 doz. Pillow Top Outfits ............... $600 $°5.00 $ 300 who works night and day. It costs 1 doz. Library Scarf Outfits to match Pillows ...... | 4.00 6.00 2.00 but $2.25 and never stops working ac: Mercerized Cotton Floss ...... 15.00 30.00 15.00 for you until somebody buys it for (fe oes oe 200 8:00 1.00 $5.00. Fill out the coupon and De esc a FREE ; send it in to us at once. Start ‘ poe ged ae —— cane eo) eae gene tee essa un ess pd. the Bian working. Byery day that ure is Sees Cree es 10 ani. teh you haven't it working for you, | caeeiae. PURI reas bere e heck bees cd cs av ans Cueasaners FREE 18% In. Wide peoeie aro plioina Away. cond i fh CORMAIRE cevirennec eset trea ceer en ceases teneeee sass eeseues FREE 18 In. Deep the bargain sale coupon. $29.75 $53.00 $23.76 : js If everything is not as represented the above order may be returned at yo Grand Rapids Dry Goods Co., Richardson Silk Co., Desk 96 expense and we will receive full credit. : . sis Grand Rapids, Mich., 305-9 W. Adams St., Chicago : ‘MICHIGAN DISTRIBUTORS 906 Broadway, New York NMEIIG 0 oi on oie oo as tence cn ceee sede eee eedcwiasseegewacevescaceveerecces Vee eeeees Address Dee eeeeses seers ees POPPE H OH EHO eH HH eB He Hee eaeesenne 12 MICHIGAN TRADESMAN August 19, 1914 aa — “*Uyy) x UCL « a CeCe ey | Z. > Z @ | ee ni} Wy +tgaNn ten! 2) te AN w Ss = — = ~g = = | i yy} (G ; by iy = ( Probably no financial center has confronted the conditions created in the world of finance and industry with greater tranquility than Grand Rapids. Diligent enquiry fails to re- veal any spots that need occasion apprehension. The seriousness of the situation, as affecting the size and character of our banking, investment, manufacturing and mercantile activi- ties in the future is fully realized; but as yet there is no evidence of in- ability on the part of those engaging in these activities, as a class, to ad- just themselves to the new conditions. Local brokers, although they have made little money the past year, ap- pear to be able to take care of them- selves; no weak spot has shown itself -in this quarter. The banks, to quote one of them, are taking care of their customers as if nothing had happen- ed. They entered into an agreement not to loan money for speculative purchases, but to see that funds are available for payrolls and the regular . requirements of their customers. A. E. Stoddard, of Lansing, has brought action to have Dwight Backus, formerly cashier of the de- funct private banking institution at Potterville, removed as adminstrator of the estate of the late Isaac Mosh- er, and it is said Backus will not con- test the action. Stoddard’s two chil- dren are the sole beneficiaries of the estate and he claims inasmuch as Backus is insolvent, it is to the wel- fare of the estate to name someone else. Backus’ bond is signed by Robert Gregg, who is fully responsi- ble, but it is stated the erstwhile Pot- terville banker will turn over the fund to Probate Judge Lewis J. Dann when the day of hearing is reached and ask to be relieved from further responsibility. The estate shows about $1,800 on hand, which is in a good mortgage loan. Will Y. Templeton has been elected Assistant Cashier of the State Sav- ings Bank of Ionia, to succeed to the vacancy caused by the resignation of Alex Robertson at the branch bank. The quick action by the Federal Re- serve Board at its first formal session last Thursday in disapproving the plan put forth by a few New York bankers to count National banknotes as reserve, and the reported sugges- tion by the Board that the Controller of the Currency, under present condi- tions, should take no action against banks holding less than the required 25 per cent. cash reserve, lend inter- est to the question, what the Board can do in times of financial. crisis to relieve the strain upon the banks. The Board could not have done otherwise than turn down the pro- posal to permit the banks to count National banknotes as reserve. Ex- perienced bankers opposed the plan from the start, on the ground that it was revolutionary and uncalled for, since the National Bank act leaves it wholly to the discretion of the Con- troller of the Currency whether to pro- ceed against a bank having less than 25 per cent. cash reserve or not. The law says that the Controller may pro- ceed against a deficit bank, but in no place does it say that he must pro- ceed. For that reason it was natural for the Board to suggest that the sit- uation be met by following the pro- cedure of 1907. In the last ten weeks of that year the New York banks re- ported a deficit every week, but the Controller took no action whatever. Although there have been rumors that the regional banks would be or- ganized next month, there is little likelihood that the Board will attempt to establish the new system so long as the banks were on a clearing- house loan certificate basis and emer- gency currency was being used. As soon as the new currency system is established the member banks in addi- tion to whatever public deposits they may have to surrender will have to pay over to the Federal Reserve Banks $114,500,000 reserve money and $17,800,000 for the first installment on subscriptions to. Federal Reserve Bank stock. No such _ operation,as that could be conveniently financed in 2 troubled money market. But after the change is once made, there are many things that the Federal Reserve Board can do to help a stringent money market. The new law gives each Federal Re- serve Bank authority to establish dis- count rates for each class of paper subject to review by the Federal Re- serve Board. By advancing its dis- count rate, with the approval of the board, a regional bank, in time of stress, could make it more difficult for international bankers to export gold since a rise in money rates leads almost invariably to a decline in for- eign exchange rates. This decline in exchange might easily make gold exports difficult. Such an expedient has been availed of frequently by the Bank of England when foreign ex- change has advanced nearly to the gold-exporting point. It would prob- ably have been of little service in this crisis, however, owing to the un- precedented rise in exchange and the The Old National Bank GRAND RAPIDS, MICH. Our Savings Certificates of Deposit form an exceedingly convenient and safe method of invest- ing your surplus. They are readily negotiable, being transferable by endorsement and earn interest at the rate of 3% % if left a year. The disposal of one’s property after death, whether by will or under the law without a will, is a subject which most mortals dislike to consider, and is often carelessly provided for or shunned altogether. The incident is not uncommon of a competent in- heritance, the fruit of a lifetime of toil, ability and sacri- fice, being swept away by ignorance in drawing a will or the selection of a dishonest or incompetent executor, or failure to safeguard the share of a spendthrift child. Do not make this error. Avail yourself of the facilities offered by this company and appoint it executor or trustee. F;FRAND RAPIDS [RUST [OMPANY 123 Ottawa Avenue, N. W. Grand Rapids, Mich. Fourth National Bank Savings Commercial Deposits Deposits Per Cent Per Cent Interest Paid Interest Paid on on Savings Certificates of Deposits Deposit Left Compounded One Year Semi-Annually Wn. H. Anderson, Capital Stock John W. Blodgett, and Surplus Vice President 2 $580,000 J. C, Bishop, Assistant Cashier * seecmtesemnnnmennsses August 19, 1914 MICHIGAN TRADESMAN 18 offer of special inducements by Furo- served a- great purpose in educating pean banks to attract the gold. people. That crisis, and the campaign of education carried on in connection But it would have been of great with the enactment of the new Cur- benefit to the banks just now had rency law, has taught bank customers they been able to rediscount their pa- very much, and they are no more in- T H EF S I M P L E S ‘Tr per with the regional banks as the clined to fear the exigencies of af- new law provides. Section 13 of the fairs. With this attitude among the S FEST law permits a Federal Reserve Bank people, I look for continued calm- A “upon the endorsement of any of its mess, an adjustment to conditions, member banks” to discount notes, without any’ material excitement, way to get 6 drafts and bills of exchange “arising and with trade going on moderately h b d 1 out of actual commercial transac- but in sound lines.” 1S in t e Oonas we Se tions.” Such bills to be rediscounted ——_e-2-o—__ $100 OO $500 OO $1 000 00 must have a maturity of not more Quotations een ee and Bonds. 2 ’ i : Quotations only nominal. Bid. Asked. Th h than ninety days Rm Light & ‘frac. Co. Com si9 3 e security is the same m. rac. Co., 1 ® 4. Am. Public Utilities, Com. 45 49 y peas Reserve Board has - Am. Public Uullties, Pea, 70 72 aX exempt In pervision, however, over regiona ities Service Co., Com M h banks and their discount comp Gomw'th Pr. Hy. & Lt, Com. 57 60 IC 1gan 1 omw’ r. Ry. ne a Had the New York banks been se ee, ont eee tne a . : to rediscount their bills before tension Holland St. Louis Sugar i i r I ‘he Michigan Trust Co vas Aichigan Sugar ‘5 became acute, it is doubtful whether Pacific Gas & Blec. Co. Com. 36 39 e they would have been forced to apply Teoneneee Ry. Lt - = Com. i 8 nnesse ° < Kis e for the $50,000,000 emergency notes United Light & Rys., Com, 60 64 : ; nit g ys., : which they have taken out. Interior [iica rt & Ry. new 2nd Pd. 66 69 banks by rediscounting with their re- United Light ist and ref. 5% : * ondas gional banks would not have found it Totusteies ond Rank Btocks necessary to call on their New York Dennis Canadian Co. 99 102 ‘ + da- Furniture City Brewing Co. 59 65 correspondents for the accommoda- @ijobe Knitting Works, Com. 125 145 tion that they have secured since the aa are — Pfd. si re | Inited } ight & Railways ( 0. European crisis developed. Commercial Savings Bank 216 220 Fourth National Bank 215 220 H-S-C-B H-S-C-B 1 a R gevines bank — 266 bi Write us for quotations on First Preferred 6% Cumulative . . V n. m . i e oo ae ‘ ee — ee Pee a i Stock of the United Light & Railways Co. This stock is exempt Fe eae S Peoples Gevibes Henk 250 from the normal Federal Income Tax to the holder, for the rea- authority “to” suspend for a period August 19, 1914. son that the Tax is paid at the source. Send for circular show- not exceeding thirty days, and from 2+ ing prosperous condition of this company. time to time renew such suspension He Should Worry. . for periods not exceeding fifteen days They tell the grocer he is doomed, s P : . med . ’Cause, like birds of one feather, Howe, Snow, Corrigan & Bertles any reserve requirement specified in Producer San Gonna have a : : ae, ; ” . or this act.’ This may be compared Resolved to get togather. ues ae Grand Rapids, Mich. mick eT iae. with the suspension of the Bank Act in England, and applies to reserves of both member banks and Federal Reserve or regional banks. While the country waits for a com- prehensive plan of rural credits, a bank in Alabama has taken a novel step in the direction of assisting the farmers in the neighborhood. One oi the needs of the agricultural commun- ity there has been more and better cattle. In order to accomplish some- thing in supplying this deficiency, the First National Bank of the town of Stevenson has bought a carload of high-grade cattle and sold them to farmers in the vicinity at actual cost. Moreover, it has made it easy for the farmers to assume this expense bv taking their notes for one and two years at a low rate of.interest. Any look of philanthropy about this trans- action is superficial, as in the opinion of local observers the bank could hardly have done anything that would have contributed more to the growth of the financial resources of the dis- trict. The Agricultural Department at Washington has made investiga- - tions that have shown the possibilities of this industry. “It has been notable,” remarked a Detroit banker, in whose city a limit was put on currency withdrawals, “with what philosophy the people ac- cepted the banks’ order. No one com- plained; no one seemed alarmed; business went on as usual, and events have proved that we need not have taken the precaution. The experi- ‘ence of 1907, costly although it was, The chain-store systems stretch afar, The parcel post is booming, And M. O. trade is growing fast, The retail grocer dooming. He should worry! His faults are many, so he’s told, He’s foolisht and he’s lazy, And even when he does his best His prospects are too hazy. He should worry! He still, however, plugs along, The careful housewife suiting, His critic is the chap that’s wrong And needs the forceful booting. HE should worry. ——2-2-2__- E. R. Quigley, grocer, Clinton: “I cannot possibly get along without the Tradesman.” Ask for our Coupon Certificates of Deposit Assets over $4,000,000 Gem RorinsSancspank, Kent State Bank Main Office Fountain St. Facing Monroe Grand Rapids, Mich. Capital - - - ~- $500,000 | Surplus and Profits - $400,000 Resources 8 Million Dollars 1. Per Cent. 3% Paid on Certificates ’ Largest State and Savings Bank in Western Michigan THE PREFERRED LIFE INSURANCE CO. OF AMERICA OFFERS OLD LINE INSURANCE AT LOWEST NET COST WHAT ARE YOU WORTH TO YOUR FAMILY? LET US PROTECT YOU FOR THAT SUM The Preferred Life Insurance Co. of America Grand Rapids, Mich. Grand Rapids City Banks Put the convenience and quick service of the largest Transit Depart- ment in Western Michi- ene | Mew City Bank Building eee sre. Grand Rapids gan and the security of its strongest banks be- hind your accounts. STATEMENT OF CONDITION Capital Stock - - - - $ 1,200,000 Surplus and Profits - - - - 562,681 Associated Resources - - - 10,585,404 GRAND RAPIDS NATIONAL CITY BANK CITY TRUST AND SAVINGS BANK GRAND RAPIDS, MICH. TTI eminence =z 14 MICHIGAN TRADESMAN August 19, 1914 L— =— = - 4, Michigan Poultry, Butter and Egg Asso- ciation. President—H. L. Williams, Howell. Vice-President—J. W. Lyons, Jackson. Secretary and Treasurer—D. A. Bent- ley, Saginaw. Executive Committee—F. A. Johnson, Detroit; Frank P. Van Buren, Williams- ton; C. J. Chandler, Detroit. Need for a Federal Act. The cold storage industry as ap- plied to food products, while of com- paratively recent origin, has already become a necessity. It is an indus- try which has greatly benefited the consuming public, both by conserving perishable foods and by lengthening the season of such foods. Cold Storage A very large proportion of the foods held in cold storage get into interstate commerce and therefore properly come within the jurisdiction of the Federal Government. There fore, if any laws regulating cold storage are needed, a Federal law should be enacted. There are cold storage laws now in force in a num- ber of states. Some are excellent; others contain provisions which are bad, in that they place burdensome restrictions on a legitimate industry without corresponding benefit to the consumer. The greatest objection which can be made to the cold storage laws of the different states is ‘their lack of uniformity, and the promotion of un:- formity in state laws will be one of the most beneficial results of a Fed- _ eral law, when enacted. The varying time limits of storage in different states are the cause of considerable confusion. In New Jersey eggs may be kept in storage for ten months, but when removed at the end of that time they may not legally be sold in Pennsylvania, where the time limit is only nine months. But these eggs may safely be sent to North Dako- ta, where the time limit is twelve months. Beef, which may be stored in New Jersey for ten months, can- not be taken to Pennsylvania after it has been kept in storage four months, because the Pennsylvania limit for beef intended for sale in that State is four months. But the Pennsylvania dealers may ship into New Jersey and sell beef which they have kept in storage in their own State for ten months. If beef which has been stored in New Jersey for ten months is good food in New Jer- sey there is no reason to suppose that when it crosses the river into Pennsylvania it will suddenly become bad; and if the same-beef can safely be sold after twelve months’ storage in North Dakota, there is no good reason for the ten months’ limit in New Jersey. The weight of evidence seems to show that almost all food products, if properly prepared for cold storage, can be held for longer periods. of time without becoming unwholesome than is There is, therefore, no real neces- sity for fixing a time limit for stor- age to protect the public health. The cold storage legislation at present in force is the result of a popular prejudice against cold stored food, which has no foundation in fact but has been fostered by the mar- keting methods heretofore in vogue, which have prevented the consumer from knowing that he was getting sold storage food. Prejudice dies hard, and it will take years of edu- cation to eradicate this. No article can be marketed in a manner involv- ing deception without coming into general disrepute. This is well illus- trated in the case of oleomargarine, a perfectly wholesome and _ proper food, which is avoided by a great many people because it has been, and still is, constantly offered for sale as butter. When cold stored foods are sold for what they really are the pur- chasing public will purchase cold storage foods strictly on their merits, and this, I believe, will result in great benefit to the industry. Five years ago we knew very little about cold storage. We have still much to learn, but one fact has been well established. The quality of an article of food depends not nearly so much on the time it has been stored —proper conditions of storage being assured—as on its condition when placed in storage and on the treat- ment it receives after it comes out. Inspections is not enough. In order that the present enormous waste of good food, due to improper methods of preparation for storage, may be checked, a widespread campaign of education must be inaugurated. Much has already been accomplished along educational lines by the Government, but a large part of the supervision necessarily devolves on the states. All of the cold storage laws pro- vide that goods which enter cold storage shall be marked with the date of entry. Most of them also require the date of removal to be marked on them or the packages con- taining them. The latter date is the more important of the two. It may be of interest to the purchaser of cold storage food to know when it went into storage. He is certainly entitled to know it if he wants to, but it is very important that he should know the date when it came out, be- cause this will enable him to draw commercially economical. : The Vinkemulder Company Jobbers and Shippers of Everything in Fruits and Produce Grand Rapids, Mich. 6 Write or wire us when ever you have POTATOES TO OFFER LOVELAND & HINYAN CO. 236-248 Prescott St. Grand Rapids, Mich. We have seed potatoes to offer in local lots When in the market to buy or sell FIELD SEEDS Call or write Both Phones 1217 | MOSELEY BROTHERS Grand Rapids, Mich. Huckleberries, Sweet Cherries Want regular supplies. Correspond with us. M. O. BAKER & CO. TOLEDO, OHIO Try F. J SCHAFFER & CO. Eastern Market Detroit, Mich. EGGS AND LIVE POULTRY WRITE FOR QUOTATIONS IN Price--Quality--Service WE EXCEL Send your orders to Michigan’s Leading Fruit House M. PIOWATY & SONS Grand Rapids, Michigan BRANCHES Muskegon Lansing Battle Creek South Bend MICH. MICH. * MICH. IND. Satisfy and Multiply Watson-Higgins Milling Co. Merchant Millers Flour Trade with “Purity Patent” Flour Grand Rapids Grain & Milling Co. Grand Rapids, Mich. Grand Rapids = :_—“ Michigan Use Tradesman Coupons ORRIN ss AGL RTRUCNDIN Hs August 19, 1914 MICHIGAN TRADESMAN 15 some conclusion as to its quality at know the taste of a really fresh egg the time of purchase. until he moved out where he could POTATO BAGS In some of the state laws, such as keep hens himself. Any quantity of the New Jersey law, it is further re- quired that if foods have been stored in other states the date of original entry into storage shall also appear on the package. Our experience has shown that it is absolutely impossi- ble to enforce this provision. We cannot go to Kansas, or Minnesota. or Illinois, or Texas and compel the warehousemen to mark their crates of eggs to comply with our law. Nor is it either reasonable or just to re- fuse entry into storage in New Jer- sey of perfectly good eggs simply because some one without the juris- diction of the State has neglected to comply with a law which is not binding on him. The only way pos- sible to compel the marking of foods which go into interstate commerce with the date of original entry into storage is by Federal enactment. A number of attempts have already been made to have Congress enact a cold storage law, but have failed because of the character of the legis- lation proposed. The cold storage warehousemen recognize the advant- ages of reasonal Federal regulation, and, I am sure, would welcome the enactment of a Federal law which would throw all possible safeguards around the interstate traffic in cold stored foods. They very properly object, however, to measures which hamper their business without bene- fiting the consumer. And it is such measures as these which have hereto- fore been presented to Congress. There is no doubt that a reasonable cold storage bill if presented to Con- gress to-day would meet with little opposition. What should such a bill provide? The principles upon which it should be based have been already embodied in the model cold storage act prepar- ed by a committee of this organiza- tion and also in a very similar act prepared by the commissioners on uniform state laws. It will provide for the proper marking of cold stor- ed goods entering interstate com- merce. It will prohibit the transpor- tation of cold stored foods which are not in proper condition or not of proper quality to be placed in stor- age, or which may be decomposed or otherwise unfit for food. It will probably fix a time limit for cold storage and it will not attempt, as the Heyburn Dill did, to regulate those phases of the cold storage in- dustry which do not properly come within the Federal jurisdiction. Such a law as this would be a benefit to the consumer, because it would en- able the states to really enforce their own acts, and it would be a ‘benefit to the industry by helping to remove some of the inconsistencies and in- compatibilities of our state laws. H. B. Fitz-Randolph. Food Commissioner of New Jersey. —_——----->___ Eggs for Poaching. There are “strictly fresh eggs” of- fered for sale in the city markets that have no right to that name. A pro- duce dealer said one day to a news- paper man that for twenty years he had lived in the city, and did not eggs that are put into the refrigera- tors in good condition, especially April receipts, are, after months storage, taken out and sold as fresh. Even the best grocers that cater to the fancy trade, handle them, and most people don’t know the dif- ference. There is one purpose, how- ever, that they will not do for, and that is poaching. If at a hotel you get a poached egg that does. not break and holds its shape well, you may be reasonably sure that it is fresh. A commission merchant said that dealers often come to him for eggs that will poach, and he has to refuse them, for he knows that even the best of held eggs will not be sat- isfactory. It is amusing to note cus- tomers at moderate-priced hotels and restaurants asking for poached eggs and getting them fried or scram- bled. The waiter claims to be very sorry, but understood the customer to give the order in that way, and in most cases the man will not care to send them back and wait for an- other order. The real trouble was that the cook did not have any eggs that would poach properly. M. K. Boyer. ~~ Must Denature Shiprnents of Spoiled ood. Washington, D. C., Aug. 20.—The U.S. Department of Agriculture has issued a ruling which hereafter will require any spoiled food to be dena- tured before it can be shipped into interstate commerce. This will permit the shipment of spoiled eggs for use in tanning, and other spoiled substances for the mak- ing of fertilizer, or oils or greases used in machinery, but will require them to be treated with salt, kero- sene oil, or coloring matter or in other ways so that they cannot pos- sibly be used for food. The denatur- ing substances to be required will not interfere with the use of the fil- thy, decomposed or putrid animal or vegetable substances in the manufac- ture of nonedible products for use in the technical arts, but will be of a nature that will absolutely prevent the converting of the substances into products that could, by any chance, be eaten. This is on the analogy of the denaturing of grain alcohol for use in the arts. ——_>+ To Drum Up Our Trade. Washington, Aug. 17.—To maintain and extend the export trade of the United States in South America, the Department of Commerce is about to establish a permanent and traveling force there. Four of the commercial attaches for whom provision was made by recent legislation will be assigned to Rio de Janeiro, Buenos Ayres, Santiago and Lima, and it is hoped to have them at their posts by October 1. In addi- tion, six traveling commercial agents will be sent to South America to cover all the commercial areas of that continent. -_——_~-—->————_—_ We earnest commend those men who are too busy making good to nurse a grouch. OA ae BY Ua a ant STATE several © New and second-hand, also bean bags, flour bags, etc. Quick shipments our pride. ROY BAKER Wm. Alden Smith Bldg. Grand Rapids, Mich. Packed by W. R. Roach & Co., Hart, Mich. Michigan People Want Michigan Products Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color and one that complies with the pure food ——— of every State and of the United Sta’ Manufactured by ost & Richardson Co. Geo. L. Collins & Co. Wholesale Live and Dressed Poultry, Calves, Butter, Eggs and Country Produce. 29 Woodbridge St. West Burlington, Vt. DETROIT, MICH. o4 os Make Out Your Bills Rea & Witzig THE EASIEST WAY PRODUCE Suni ter Sunigioe ond Croecien Pee COMMISSION Barlow Bros., Grand Rapids, Mich. MERCHANTS 104-106 West Market St. Buffalo, N. Y. Established 1873 Liberal shipments of Live and Dressed Poultry wanted. and good prices are being obtained. Fresh eggs more plenty and selling well at quotation. Dairy and Creamery Butter of the better grades in demand. We solicit your consignments, and promise prompt returns. Send for our weekly price cur- rent or wire for special quota- tions. Refer you to Marine National Bank of Buffalo. all Commercial Agencies and to hundreds of shippers everywhere. HOWE INVESTMENTS SNOW Let us send you our week- CORRIGAN ly Financial Letter. Ask us about any security. AND Michigan Trust Bldg. BERTLES “H-S-C-B” Fifth Floor A fine hardware location for sale. Agency for Sherwin-Williams paints. Osborne farmimplements. A money maker for any man who wishes to follow the hardware business. Have an Electric Coffee mill and grocery fixtures for sale. Also a farm bargain. E. D. COLLAR, Cadillac, Mich. GOOD GOODS All goods packed by, or for, our Company are of the highest grades of quality that we can find in the world’s markets, and our name on any package is a guarantee that our expert buyers have procured the best there is for our cus- tomers. Ss Sa BW WORDEN GROCER COMPANY Grand Rapids—Kalamazoo THE PROMPT SHIPPERS See Reread Peano ne Crane Tana Nea nen te ae eae oaroneane mention MICHIGAN TEADESMAN “Qur gain in sales from March 1 to October 1 is $6,395.00, which we consider good con- sidering poor crops here.”—A. A. Kuhne, Troy, Mo. “You need not worry, the Practical Adver- tising Co., will do more for you than you will do for yourself, that’s my experience.”—J. H. Boy- er, Farina, Ill. “Since my Booster Club Campaign I have quit selling merchandise on credit—it’s all cash now.” —Joe Esh. Buildin August 19, 1914 The Message of Joe Esh é a ti Gentlemen: Pm oa A Fe ‘ Sie a It would be ates : very hard _ to tell so many the good that a retail dealer can get from an ad- vertising cam- o) paign—a selling campaign, as conducted by the Practical Advertising Co. of Springfield, Ill., without overlooking some matters of importance. But I have been asked to tell you about the success of the Boosters Club Idea, and it is most natural that I tell you of its success in my own store. To say that it was a success is the shortest way of stating the fact, but a mere statement, without giving some of the details that go to make the success of the whole plan, would be doing the proposition a grave injustice. In the first place, the Practical Advertising Co. send an organ- izer to a merchant’s store who finds out the conditions maintained in his community, and organizes what is known as the Booster Club to carry out the advertising and selling campaign in such a thorough way that if the merchant will follow the program, as supplied to him, there is absolutely no chance of anything but a remarkable success—an increase in business—a world of new customers—a lot of old accounts collected—a business on a permanent money-making basis. At Carlock we opened up our campaign on April 8rd, just a little more than three years ago. We were having a hard time of it, just as I know a great many other merchants are having. We were bucking up against the same hard problems thousands of merchants have to meet face to face. SARE EY merchants of all . “You have asked me to tell you frankly what I would say to the Club Idea. I am glad for this opportunity. I accept Competition We Had to Meet A number of farmers in our community were running open ac- counts with large city department stores. Many of our patrons were buying the’ bulk of their merchandise in our line from mail order houses in foreign cities. Local competition was keen, every merchant was ex- erting every effort within his power to get the business that was left after the mail order houses and city department stores had skimmed the cream. Prices were cut and competition was keen even among the local merchants so that there was no profit in'the business that we got. _ We tried to win trade by advertising in the local papers. We tried to induce them to come to our store by offering them Detter prices than they could get from our competitors. This succeeded to some extent, - but it didn’t give us enough business to make our business pay. Put on Booster Club Campaign The Booster Club campaign was presented to us—it looked good to us—it looked like a living newspaper that would cause our store— our merchandise and our efforts to serve the buying public to be talked of in every family in our community every day at breakfast, at dinner, at supper, and on Sundays at church. It appealed to us as a proposi- tion that was bound to win and we went into it for that purpose, and it has won. In fact it helped us to put a mighty poor business on a big paying basis—it helped us to make money—to meet competition—to stay in the game. E have now trained Booster Club Organizers to handle business in the following states: Illinois, Wisconsin, Michi- gan, Iowa, Missouri, Minnesota, Ohio, Indiana, New York, Pennsylvania, Kentucky, Kansas, Oklahoma, North Dakota and South Dakota. We could use a few more men with past experience as a merchant or specialty salesmen, who could be trained as illus- trators. Men who can study conditions with local merchants in a co-operative spirit. These; illustrators must first go through a course of training by visiting merchants who now have one of our campaigns. We want every man associated with us to positively know what we do for merchants and how we do it in order that they may show to prospective mer- chants the value of our campaign. We positively will not tol- erate mis-statements or mis-representations. - " QO: 5 PRACTICAL ADVERTISING COM BE ONE OF THE THOUSANDS WHO WILL GET MORE INFO Reprint From Merchants’ Trade Jou Ce ah - August 19, 1914 MICHIGAN TRADESMAN i7 j Esh to 57,000 Merchants Business “My sales for the month of January this year more than doubled my sales the same month last year. More than 100 per cent gain. I cannot see a greater inducement for one undecided than the bare figures.”—M. E. Reilly. “Have found it to increase both cash and credit sales. But found it to clean up credit sales every thirty days. For merchants who believe advertising doesn’t pay, we would ask them to try the Practical Advertising Company’s Plan.” —C. J. McHugh & Co., Lisbon, Iowa. say to the 57,000 Journal readers about the success of the Booster I accept the privilege and here is what I would say:” " Gets a Lot of New Customers One of the biggest surprises about the Booster Club campaign was the number of NEW CUSTOMERS that it brought to our store. We actually thought that there was not a man, woman or child in our community who had not been in our store before, but after the campaign had been on for a month, we were getting business from trade that we actually thought was clear outside of our territory. ‘ Every new customer that you as a merchant can add to your business is the greatest permanent asset that you can secure—~the best assurance that you can have that you are going to increase your ability for giving service to your present trade—the safest bet that you are going to be able to stay in business to make a living, to make a prorit, and add to your bank account. I figure that the gross value of every new customer that I can add to my business is worth $200 a year, and I carry only a Ine of general merchandise and groceries. Every one of you who has had practical experience will agree with me that I have understated rather than over- stated the value of each new customer thus secured. : Suppose then that with the Booster Club campaign, any one of you merchants could add fifty new customers as permanent patrons for your store, everyone spending $200 a year, your increase in new business alone would be $10,000. Your gross profit would be $2,500—if this were business that you could not possibly expect to get without adopting Booster Club Campaign methods, your gross profit would be NET PROFIT. Not Impossible These figures are not impossible for a single one of your merchants no matter where you are located. When I say this I am putting the test of my own experience in a competition ridden town against that of any merchant within the hearing of my voice. You could not possibly have worse competition. You couldn’t have a darker outlook for the future of your business than I had, and you couldn’t hope to see a greater change under any conditions than has actually occured at our Cash Store. What. Has Actually Been Done 1. We have actually stopped the larger per cent of our customers from buying their merchandise from mail order houses and city depart- ment stores. 2. We have secured the business of more than fifty new patrons, we have kept their business regularly since the campaign closed. 3. We have collected old accounts, amounting to thousands of dol- lars that we were ready to kiss good-bye and charge to profit and loss or speaking plainer still, to a mighty distasteful experience. 4, The Booster Club campaign increased our business more than 30 per cent with our regular customers. It got a lot of new trade, and its influence changed our business from a_ credit to a cash basis. We have been operating on a strictly cash basis since we closed our second campaign. NOTICE FOR YOUR PROTECTION When a salesman tells you that his firm is putting on a Booster Club Campaign, be sure that you see that specification made in his contract, as the Practical Advertising Company is the only firm conducting “Booster Club Campaigns” for retail mer- chants and the term “Booster Club Campaign” is copyright- * ed by us for your protection. Don’t accept any promises of personal services unless the contract binds the contracting firm to furnish that service to you. 5. Our increase of $10,000 a year has been maintained since we closed our campaign, and this in spite of the fact that we have cut out all credit business. 6.. While our stock was not old, it was pretty well littered with odds and ends, slow sellers, stickers of every kind, merchandise that we were willing to sell for 50 cents on the dollar. We have cleaned out all of this—most of it at regular prices—with regular profits. 7%. The campaign brought crowds to our store that we could never have hoped to attract there by any means devised by ourselves, and these were crowds of buyers. People who came to leave their money in our cash register, who came to be regular patrons at our store, who are still buying from us. 8. One feature alone of this campaign filled our store for one entire day. The store: was so crowded with buyers that I had to sell seventeen pairs of shoes without a chance to try any of them on. The total day’s business was over $600. This in a town of less than 300 population. Joe Esh. So the test of the value of this great big proposition, is the in¢reas- ed influence and prestige that it will give every merchant in his own community, plus the dollars and cents in business, in profits, in collect- ed accounts that it will actually bring for him. PRACTICAL ADVERTISING CO., Springfield, III. Kindly send us at once more information about the Booster Club Campaign. Also mail us a copy of the Booster Journal. We will be glad to know how to increase our sales, our customers. We want to make friends for our store. Mark the square with an X if you want one of our illustrators to call with a complete diagram of our campaign. You may send the Booster Journal to my address for one ‘yyear— 50 cents in postage enclosed herewith. MPANY, SPRINGFIELD, ILLINOIS . ts’ Trade Journal, Des Moines, Iowa. : : ye dy Ai ei Ce ah MICHIGAN TRADESMAN August 19, 1914 STATI | — — ee 2 _ a e WOMANS WORLD w)] — we CN EC EF WI“), 34 Ss ~ z= Folly of Presuming Upon Establish- ed Relation. Written for the Tradesman. We poor weak mortals, ever prone to fall into ways of negligence, need some sort of a forcible jacking up at least as often as every twenty-four hours. We don’t get it, and so our everyday conduct often is not to our credit. The moralists tell us that each new day is a fair white page on which :t is our privilege to draw some beauti- ful picture or inscribe some fair and symmetrical design. “Every day is a fresh beginning, every morn is the world made new.” They aver that we wait in vain for a better season or one fraught with more glorious possibilities. Now is just as good as any future time. This forenoon, gray, unpromising, with its load of hum- drum duties, is as filled with limit- less potentialities as any time of the past or any of the future. All depends upon our faithful performance of the work that lies at hand, upon our seiz- ing swiftly and surely the opportuni- ties that present themselves in our common tasks. This all sounds well and is doubt- less true or very largely so. We do not care to dispute a theory at.once so plausible and so indubitably moral. But it is all strangely unstimulatiug. Joseph Jefferson, when asked how he kept himself up to making each performance of “Rip Van Winkle” the best in his power, explained his sus- tained excellence in this way: While he had repeated the famous drama thousands of times, he knew each night that there would be many new people in his audience who never had seen the immortal “Rip.” He played to them. Thus by striving to fulfill the highest expectations aroused in their minds by the reputation of his brilliant genius, he held to his self- imposed standards and saved himself from deterioration. . Alas, for most of us, there are no new people in our daily audiences! We play day after day, week in and week out to the same folks at home, the same employer and office compan- ions, the same or very much the same retinue of customers; possibly to the same roomful of very uninteresting pupils. When there is a chance to meet unknown persons, to make an impression, then instinctively and perhaps unconsciously, we brace up a bit and put our best foot forward. But when it’s just the same old peo- ple that we’ve known. the greater. part of our lives, what is the use of going to all the trouble to do -our level and conscientious best? And if to the lack of any novelty or freshness in our daily doings there is added a feeling of security in the position we are occupying or in the relationship upon which our conduct has bearings, then a lapse into medi- ocrity is natural if not excusable. Lis- tening to the seductive persuasions of ease-loving indolence, we permit our- selves to fall far below the high-water mark of our capability. : Examples are all around us. Young matrons, married only a few years, who fail to keep themselves up. Un- tidy in appearance, slatternly in dress except when they go out or are like- ly to have callers, slack house- keepers, allowing themselves’ to run down intellectually, tak- ing no pains to acquire the little graces of speech and manner that go so far to make up personal charm— and yet having so easy and assured an attitude of mind that each seems almost to bear a placard reading, “My market is made, what’s the need of further effort?” Women are not the only ones who rely too securely upon the inviolabili- ty of the marriage bond. There are husbands without number who begin to grow careless in dress, harsh and coarse in speech, boorish and even bearish in manner, thoughtless and selfish, entirely neglectful of small courtesies and attention, just as soon as the wedding knot is tied, becoming more and more delinquent as the years roll by. The bond of blood is quite as often put to the severe strain as the marriage relation. Brothers are at the outs with brothers, sisters allow jealousies and animosities to grow up among them, while between brother and sis- ter the feeling is anything but amic- able. They have not used the same care and courtesy with one another that they have with outsiders. Too frequently they have given disagree- able expression to very plain opin- ions. They have criticized and found fault with one another because they felt they could. “It’s only John. Why shouldn’t he know that his voice™is squeaky and that that new necktie is atrocious?” Or, “It’s just Sis; why need a fellow put himself out to be everlastingly polite and entertaining to his own sisters?” Between cousins, uncles and aunts and nephews and nieces, and indeed throughout the whole gamut of con- sanguinity, the same tendency is to be noted. Favors are expected, de- mands made, unreasonable exactions imposed, on the sole ground of rela- tionship, an dthere is trouble when these requirements are not met. A shrewd and capable employe prefers not to work for relatives because they are apt to expect too much. A wise employer as often may decline to fill his position with those of his own blood, knowing that cousins, neph- ews and nieces are likely to work him. The two cases, while seemingly antipodal, are really alike. It is sim- ply that when we feel sure of a thing we cease to make the effort we should otherwise think necessary to retain it. It is apt to be true on both side. It is also true where the bond of union is purely business or social. The boss who has well-paid positions at his disposal or is otherwise. so sit- uated that he has no difficulty in keeping capable help, is apt to be- come captious and tyrannical. The old servant or employe, presuming upon the privileges of a long tenure of the same position is likely to get to “owning things” or else fall to slight- ing his duties. If she doesn’t guard herself against deterioration, the teacher who has a strong pull with the school board will become ineffi- cient. The woman of birth and breed- ing sometimes travels on the social prestige of her family and forgets to be gracious and agreeable. She of great wealth or extraordinary beauty is liable to a similar carelessness. Don’t be too sure. What to-day seems so solid and substantial, so per- manent and indestructible,- may to- morrow dissolve into nothingness be- fore your eyes. It isn’t smart to be too sure. Mrs. Indolent, sitting in kimono and curl papers, don’t be too sure of your husband. If you don’t drive him to drink or the divorce court, you will almost certainly lose his admiration and regard. And Mr. Surly, don’t be too sure of your mild and submissive little wife. Don’t think you can growl and slam doors with impunity. The veriest worm sometimes turns. Should your meek and down-trodden wife never rise in rebellion against your lordly despot- ism, she will come to despise as well as fear you, And one and all, married and single, rich and poor, beauty and the beast, don’t presume upon any relation how- ever well-established and inviolate it may seem to you, as a basis for do- ing less than your full duty or de- manding more than is your just right. The bond on which you depend may not break—at least outwardly. You may lose naught in material things by your thoughtlessness and dishon- or. But you will lose the esteem and affection in which you desire to be held and the satisfaction and growth in power that come from doing one’s full best. Quillo. cD es B Bi SEAL tise : Shorten the Selling Process Anything that will shorten the process of waiting upon customers will give your sales clerks more time to wait upon more customers. accepted answer to this selling prob- lem is—advertised goods. Advertised goods remove the neces- sity for argument. knows advertised goods, knows N.B.C. goods, has confidence in them and buys them. Advertised goods eliminate argument and so save lost time. By one move—the selling of adver- d goods—your clerks can sell to three or four people in the time it formerly required to sell to one. Prove it yourself—sell N. B. C. products—they are nationally known—their quality 1s automatically repeated in every biscuit. NATIONAL BISCUIT COMPANY The The purchaser ag 5 aa iy 8G Eee es Ges August 19, 1914 * MICHIGAN TRADESMAN THE MEAT MARKET Good Profits in the Meat Business These Days. I know the price of meat is on the jump. Every newspaper I’ve seen lately has had that interesting fact scrawled across its first page in big headlines, and the butchers I see up here are not backward in coming forward in telling me all about their troubles. Of course, meat is dearer than I ever remember it. When I was in the business we would have called anyone a fool that declared butchers would have to pay such prices as they do today. But most of the things which are thought foolish eventually turn out to be correct—if you give them time enough. That's been my experi- ence. I know that you butchers are go- ing to have a hard time of it, but that’s no reason why you should im- mediately ‘throw up the sponge and see failure staring you in the face. No man ever won success who was a quitter. Cold feet are sure death to big business. As Mr. Wilson down in Washington puts it, a lot of men fail because conditions get their psy- chological goat. High prices are not a good thing for business, we all know. But they have had one compensating advant- age. They have forced a lot of butchers to get in close touch with their business, something which they never did before. They have made them get down and dig, and realize that they must run their markets on a business basis if they are going to keep out of the column headed “Business Embarassments.” And a majority of them have gotten wise to themselves and jumped on the band- wagon. And it’s good riding, be- lieve me. Now, don’t misunderstand me! These high prices are going to hit these butchers just as well as they hit the shiftless ones, but with this difference—the wise ones are going to know where they are being hit and can take measures to protect them- selves; the ignorant butcher never will know what hit him. He will not be able to put up a winning fight in the dark—it can’t be done. There’s one side of this high-price business that makes me laugh. You fellows always do a lot of grinning when someone advises you to sell your meat without trimming, but I guess you will grin on the opposite side of your faces now, for that is the one best way to beat the high- price game. Get your price for every piece of meat that you sell. You have got to do that in order to come out at the top of the heap these days. ‘think - right we cashed in. Don’t claim that it can’t be done. It’s a blame sight easier to stop trim- ming than it is to get your customers to accept increased prices, and one or the other must be done, if you want to protect your margin of pro- fit. Furthermore, if you get your customers to accept their meat as it falls now, they will still continue to do the same thing when wholesale prices get a little easier. This is also a good time to cut out the philanthropic game—the giving away of fat. Paying 14 or 15 cents a pound for fat to give away without a cent of return would bankrupt the richest butcher in the country if he kept it up long enough. I'll bet that in a market doing the business that you do you give away from $10 to $20 worth of stuff every week, fig- uring at the present prices. No won- der you feel dubious about future prospects in the meat business. If any other line of business were run on the same basis the men in it would be ready to get out too. Things aren’t really as bad as you them. You must see that your expense is cut to the bone. You must cut every cent you can out of every bullock you sell; you must push the sale of the stuff in which there is the largest margin of profit, but brains and hard work will put you through. — You know I often think that the trouble with the retail merchants is that he had too easy a time of it in the old days, and now, when he is confronted with the problems of small margins of profit, he has a hard time of it adjusting himself to new conditions. You know running a meat market used to be sort of a gamble with us; we guessed against the market, and when we guessed In those days we usually guessed right. But nowa- days there is no more guessing in it. There are but two things to do—buy right and sell right— and it takes brains to do both. It used to be that anyone who got the meat out of his box and across his blocks could make money in a meat market, but that’s all past and gone. Like every- thing else, the business has changed, and the butchers, in order to suck, have got to change too. So roll up your sleeves and go to it. There mayn’t be gold mines in retail meat markets these days, but there are good profits, if you work on the right lines and go after them in the proper way.—Butchers’ Advocate. —_~--.—__—_ A young man who imagines that he has been called to preach the gos- pel may discover later that few peo- ple have been called to listen to him. Steaks in the Good Old Days. When the increased cost of living is discussed to-day, the complaint us- ually begins by quoting the prices of rib roast or sirloin steak. In 1740 the best beef sold in Boston at 12 cents a pound, but from Colonial days down to a very late period meat was supplied in a most primitive manner. As late as the 70’s everybody, even in considerable towns, kept chickens, and nearly everybody had a pig and a cow, and all this live stock was per- mitted to roam at will through the streets. Pigs were butchered in the back yards of private residences, and the carcass hung from the branches of a convenient apple tree. The butcher bought what cattle he could, and at ‘times the meat was excellent in quali- ty, but more often the carcass was that of a cow that no longer gave milk, or a bull that had lost his bloom, or of a steer whose work under the yoke was no ‘!onger efficient, and in- variably a steak for dinner was her- alded by the vigorous pound with the potato masher wielded by the stal- wart arm of the cook. The average quality of beef was so poor that pork was rightly preferred as food, and was sold for double the price of beef. In 1737 Francis Filikin notes a sale of “twenty pounds of boul bife”’ for 75 cents, which would be 334 cents a pound; cheap enough for “bife” be it ever so “boul.” A lot of so-called society leaders are never heard of until they figure in some sort of scandal. 19 Disston Plant on Half Time. Philadelphia, Aug. 10.—Workmen at the saw manufacturing plant of Henry Disston & Sons, Inc., .have been told that until further notice their services would be needed only three days in the week. The shut- down was explained by company of- ficials as due to the European war. The Disston company has a large share of its business in exports, and is feeling the effects of the tie-up of shipments and the closing of several of its agencies in important Euro- pean cities. About 3,500 men will be affected. Edmund B. Roberts, Vice President of the company, said that he hoped the shutdown would be only temporary. He expects that arrange- ments can be made within reasonable time for shipping the firm’s output. a Charles Christopher, traveling rep- resentative for the Northrop, Robert- son & Carrier Co., Lansing, writes as follows: “I like your paper very much, It keeps me posted on who goes in business and who goes out and I don’t want to be without it. I travel for the Northrop, Robertson & Carrier Co. and I call on customers in about 600 towns.” MAAS BROTHERS Wholesale Fish Dealers Sea Foods and Lake Fish of All Kinds Citizens Phone 2124 Bell Phone M. 1378 1052 Ottawa Ave., N. W. Grand Rapids, Mich. to help the sales of The Best at Any Price € No other baking powder will raise nicer, lighter bis- cuits, cakes and. pastry, none is more pure and wholesome Then Why Pay More? The above is one of a series of advertisements we are running in daily papers throughout the country. We are spending thousands upon thousands of dollars doing this K C BAKING POWDER THIS ALSO HELPS YOU. All grocers like to‘ sell standard goods—particalarly if they comply with the Pure Food Laws and pay a profit. Of course you sell it. JAQUES MFG. CO., CHICAGO es Son silemmanirneinsengaeticnieneeneinmiintesteienon Spakiecreiap ions acpiterantan: cnn airs cca sbron MICHIGAN TRADESMAN August 19, 1914 —_ —_— _ iit }))} Diplomacy in Handling Peeved Shoe Store Patrons. Written for the Tradesman. When you see a stockily built, bel- ligerent looking lady, with a parcel in her hand about the size and heft of a pair of shoes, stepping alertly aft, it doesn’t take a Solomon to sur- mise that your patron has a griev- ance. In fact the very atmosphere seems to advertise the fact both to salespeople and patrons. One of the most ticklish and dis- tasteful things with which the dealer has to contend is the adjusting of complaints about shoes, that, for one reason or another, have not proved satisfactory. Strictly speaking, a very huge ma- jority of the complaints about shoes are unjust and unreasonable; but be that as it may, the customer must be placated. - It isn’t good business to let anybody incur a permanent peeve, if there’s any way in reason to rem edy the real or fancied difficulty. In order to adjust complaints sat- isfactorily; i. e. in such a way as not to do violence either to the patron’s feelings or to the dealer’s merchan- dising sense, one has to have a knowl- edge of human nature, patience and tact—in other words, diplomacy. Complaints of Many Kinds. It is surprising how many things may seem to be the matter with 2 pair of shoes. Of all the defects, lapses, delinquen- cies, premature disqualifications and astonishing ailments, to which mer- chandise is liable, shoes take the prize. There are more finely-balanced, sensitively-constructed, precariously- contrived things aboutia pair fo shoes than any other personality-commodi- ty under the sun. And in addition to the almost in- terminable list of things that may ac- tually happen to mar the beauty, fit, comfort or service of a pair of shoes, there are a thousand and one things of a purely imaginary character that can. happen to vex and annoy both the customer and the dealer. It is required of a hat that it fit the head; but a pair of shoes must fit the head and feet alike, defy the elements, stand up under neglect and abuse, and make good under the most adverse and discouraging circum- stances. When a haberdasher sells a man a shirt, rings up the price, and hands his patron the parcel, the incident is closed; but the sale of a pair of shoes never is aboslutely constimmated un- til six months after—and even then some fellowof more than ordinary unreasonableness comes storming in claiming a pair of shoes weren't worth the powder to blow them up. I have often thought that, if any- body under the sun has an excuse for being pessimistc, it is the retail shoe dealer. He ,certainly gets a rich and racy line on the follies and foibles of pettifogging human nature. Take these items—toe, heel, coun- ter, sole, shank, vamp, upper, lining, insole, stitching, stays, button, finish. lace, bow, buckle, fit, comfort, wear, looks, etc.—multiply the total by ten. and the product by ten, one hundred, or any multiple of ten, and the grand total is a tentative estimate of the number of ways in which a pair of shoes may go wrong. In the matter of imaginary diffi- culties and objections that may (and do) arise in the minds of customers relative to shoes they have purchased, no individual reach of the imagina- tion can possibly reach the limit. Is it any wonder shoe dealers have troubles? Decidedly not; but it is a wonder, when one thinks of it in this way, that there are any shoe dealers at all. Not to throw bouquets, he would seem to be a little old wonder if he has anything but troubles. People Are Fussy About Shoés. Yesterday the shoe manager of a big department store said to me, apropos of something I stiggested to him: “Yep; it’s a good thing, I grant you; but ’t’d never do here. You see”—and he lowered his voice as he delivered the whimsically confiden- tial quirk—“we have the blim-ding- edest fussy shoe trade in this town.” “What ’re you looking for?” I snif- fed, “Isn’t all retail shoe trade fussy? I’d be under everlasting obligations to you if you’d lead me around to some that isn’t.” “I guess you’re right,” he confirm- ed, meditatively. “Kickers” must be handled tactful- ly. In a small store it is better for the proprietor himself to act as claim adjuster; in a larger establishment the task can be turned over to an experienced clerk. Sometimes a little explanation goes a long way towards passifying an irate customer; and often a small but vexatious matter can be remedied with little cost and effort. Cid McKay. STOCK UP FOR FALL ON THIS NEW LOW PRICE, GOOD SERVICE NUMBER. In Stock for At Once Shipment Orders Solicited No. 884—-Men’s 12 inch Pioneer, Black Norway Chrome Uppers, ¥% Double Sole, Re-inforced Shank, Nailed Bottom, Fair Stitched, Large Nickel Hooks and Eyes, Four inch Cuffs with Buckles and Straps. Full Bellows Tongue, Blucher, exactly like cut .................. $3.00 No. 883—-Same shoe only Regular six inch Blucher cut .................. 2.10 No. 878—Same shoe only Regular six inch Plain Toe Blucher cut ..... 2.10 Samples on Request They Wear Like Iron HEROLD-BERTSCH SHOE CO. Manufacturers of Serviceable Footwear Grand Rapids, Mich. bb oa HONORBILT SHOES THE BIG QUALITY LINE , MicHicaAN sf, Le DAIRYMAN’S Se A grand value that should interest every dealer This Shoe is number T 2210 It is made of Chrome Elk up- per stock with two full soles, sole leather heels and counters. — Genuine Good- Year. The price is $2.35 5% in 30 days It will pay you to consider this value carefully. The same shoe in Brown Elk is number T 2250 at same price. If you thought you might obtain extra value in the above shoe you would buy it, wouldn’t you? We'll sink or swim by your decision. Try it now. Grand RapidsShoe &Rubber@. The Michigan People Grand Rapids August 19, 1914 Old vs. New Shoe Salesmanship. “How much is this pair of shoes?” “Three dollars.” “I don’t like them very much, but I will give $2.75 for them.” “No, Madam, we are not allowed to sell them for less.” “Well, I guess I will look a little further before I buy. Such was a common discourse be- tween the old-fashioned shopper and salespersons in many shoe stores in days gone by. The shopper in those days had the habit of haggling over the price, and the salesperson fre- quently made the mistake of using only the factor of price as a selling argument. It requires but little observation to note that shoe salesmanship to-day requires more skill than ever—newer methods, more thought and better planning. Customers are different, they are more exacting, expect more attention and better treatment—they want to be shown. To go back a few years one can easily remember how superficial per- sonal friendship, flattery, sham smiles and pats on the back counted in sell- ing shoes. : In a little store located in a small city it may have been good policy for the storekeeper to meet his customer outside the door, help him hitch his horse and escort him into the store; then after swapping some _ gossip, trading would commence in dead earnest. , Yes, the storekeeper appeared to be the shopper’s friend, but the real ale back of it, was of course, per- sonal profit. The question of mutual benefit sel- dom, if ever, came up. : A boot was a boot, a shoe was a shoe—no trade mark of goods en- tered into the selling, a shoe was leather, pegs, nails and stitches. | Naturally, there were many unpleas- ant price hagglings, and the pur- chaser was lead to feel that he se- cured his shoes at prices that meant ruin to the storekeeper. But when storekeeping grew to pro- portions of big business, and as vil- lages grew to towns, and towns to cities, the requirements of men and women increased, as did their earn- ing power. Time became more precious, until now the question of quick, unpleasant trading is as vital as the question of price, : That is why the _ storekeeper of those days, whose only argument was price, has been classed among back numbers. Shoe salesmanship is now on a higher plane and is different. It re- quires skill and is considered one of the honored professions. But as shoe salesmanship has gain- ed. dignity, it also has increased its responsibility. . Those who wish to reap the benefits from the opportunities at hand must keep in mind the fact it is necessary that the storekeeper’s first and last aim is to please the public, that sales must be of profit to the, customer and to the merchant; that every pair of shoes sold must sell many more pairs. MICHIGAN TRADESMAN And the shoe’ salesman of these times must be competent to give ex- pert advice—Shoe Retailer. ——_»-2__—__ Shoemen Opposing Candidates. Two Kalamazoo shoe merchants will contest this year for the seat in the House of Representatives that belongs to the First Kalamazoo district. Re- ports from the Celery City are to the effect that the Republican nomination will go to William M. Johnson and the Democratic nomination to John Muffley. Both are well-known merchants of Kal- amazoo and Mr. Muffley is Vice-Presi- dent of the Michigan Retail Shoe Deal- ers’ Association. Neither will make a gumshoe campaign, and each will be given a horseshoe by his friends. to bring him luck. Each has a good stock to draw from in case he wears out shoes running for the job. It is hinted that one of them plans to wear wooden shoes while looking for votes among celery growers. ++ -__ Special Days at the Fair. There have been so many requests from various bodies interested in the Fair for special days that it has been somewhat difficult to arrange these days on account of the great number of organizations. who will make spe- cial efforts to attend the Fair. The programme arranged is as follows: Wednesday—Children’s Day. Thursday—-Michigan Grange Day. Friday—Gleaner’s Day. Saturday—Commercial Day. i Sunday—Everybody’s Day. Monday—Labor and Fraternal Day. At large expense the management has made improvements’ of the grounds, the Grand Rapids Railway Co. recognizing the importance of the Fair, has put in a loop at the Fair grounds by which all congestion will be eliminated and the crowds easily handled in and out at the rate of more than 200 persons per minute. These improvements will add materially to the comfort and pleasure of the peo- ple attending the Fair and will do much to contribute towards its suc- cess. ° —_—_o--»___ M. C, Lathrop, general merchant at Owosso, writes: “I have taken your paper for about twenty years and could not keep store without it. 1 hope you may live to be the editor of the Tradesman for the next 100 years.” WHY. SACRIFICE That Store and Merchandise? If 50c on the dollar and less satisfies you, you do not need our sales ser- vices; but if 100 cents on the dollar - and more looks better to you, we ask to be heard as to our method of get- ting that 100c on the dollar for you within 15 days from the starting day of a New Method. 100% sale of your stock. Your letter, giving size of stock, will bring you further particulars. | CENTRAL SALES CO. OF ILLINOIS wot inc.) CENTRAL UNION BLOCK MARKET ST. CHICAGO, ILL. Travelers’ . 21 If you haven’t yet placed your order for Rubbers do it now before fall rains set in. The Glove Brand Rubbers have the wearing quality; 3c to 5c per pair more for a Rubber is little if it will give your customer 25c per pair more wear. Write for Catalogue HIRTH-KRAUSE COMPANY Agents for Glove Brand Rubbers Grand Rapids, Mich. % ns Real Shoes For Real Boys No. 355 Tan Regardless of weather or wearer, these shoes will give ex- cellent service. They are called waterproof. and if these shoes are kept properly oiled, and dried slowly without burning, they will be quite waterproof. Your trade will be satisfied with them, and the boys will advertise them, Our line of boys’ shoes is complete. USE DRI-FOOT FOR WATER PROOFING Rindge, Kalmbach, Logie Company Grand Rapids, Michigan MICHIGAN TRADESMAN August 19, 1914 ee — — ~— = ST! = — — <= = ‘— ~ — — — —— Boe ee cee alii a = Sean Willer oy -> aay NE Sorat (AA ed Michigan Retall Hardware Association. President—C. E. Dickinson, St. Joseph. Vice-President—Frank Strong, Battle Creek. Secretary—A. J. Scott, Marine City. Treasurer—William Moore. Detroit. Seasonable Hardware Hints for Aug- ust. Written for the Tradesman. August is pre-eminently the month of holidaying. Midsummer is then at its hottest and humanity seeks the backwoods and the seashore. Here is an opportunity for the backwoods.and summer resort hard- ware dealer to turn a little extra prof- it. For these people who are holi- daying have needs, and a little judi- cious study will reveal to the hard- wareman just where his best oppor- tunities lie. Of course, such summer visitors usually leave home well equipped. The home town hardware dealer sees to that. But no excursion trip is ever so carefully planned that something essential is not overlooked; and there are always emergencies crop- ping up which must be dealt with on the spot. Alertness to opportunities counts for much. A few years ago an Amer- ican hardware dealer joined a friend for a week in camp at a Canadian lake town, very popular among American visitors. It was then quite late in the season. Passing a general store in the nearby village he noticed a promi- nent display of men’s sweaters and ladies’ sweater coats. The visitor was moved to enquire as to the why and wherefore. “We sell them to the summer vis- itors,” said the merchant, frankly. “Most of the campers are from the United States, and woolen goods just now are dearer there.- That’s our op- portunity. I’ve sold as much as $140 worth of these goods in a single day— just from that big window displaay.” In this instance a study of com- parative conditions showed the mer- chant the way to a handsome pro- fit. Study of the customer’s needs :s always a prime essential to successful catering. The merchant must aim to attract notice to his general stock by featuring something which will ap- peal especially to the class of people with whom he wishes to deal. In an- other summer resort town a_ hard- wareman featured prominently in his store, so that every passerby looked right at it through the open door and came face to face with it on enter- ing, a large oak cabinet of cut glass and brass goods—a cabinet much larg- er than the ordinary silent salesman. Day and night it was lighted with incandescents. “We sell a great deal of thie line,” explained the hardwareman. “I didn’t think such goods would sell in a small place like this, but—it’s the summer trade. People who come here are wealthy, they are interested in this class of goods, and they will buy high priced stuff. They want the sort of- souvenirs of the place that they can display in their homes and are tickled to death that in a little place like this they can secure really good stuff.” A hardware dealer in a small town built up an exceptionally good line of business with summer campers by the simple expedient of “sticking closer than a brother.” When orders came for goods to be delivered at the summer cottages and tents he made the deliveries in person. He made visits off his own bat, in addition. At every opportunity he chatted with the cottagers and campers, and quick- ly learned what was lacking in their camping outfits. “Why,” he would exclaim, “I’ve got just the thing you want—a little gil stove that’s handy to cook with and convenient in every way. I'll bring it over right away and you can look at it.” In the next cot- tage a hint might be given that the one lamp wasn’t giving a good enough light. “You need a bigger lamp,” re- marked the hardwareman. “I’ve got a few that I’d like to show you.” Within an hour he would make a re- turn trip with the goods in his wagon. What the average cottager desires above all things is a good rest. He hates to go shopping. But when he needs the goods and they come right to him, he’ll buy, pretty nearly every time. This merchant, who used his brains and opportunities to good ad- vantage, found it so. It’s worth while to give some dis- play space to lunch baskets and simi- lar goods. The “excursions are still with us, and will be until late in Sep- tember; and a camping display is often a timely hint. It is worth while to go after the business of intending campers. Jones chances to remark to Smith, the hardware dealer, “I’m going up North for a couple of weeks.” If Smith is like a good many peo- ple he will respond: “I just wish I could go.” Which is the selfish aspect of the thing. But if Smith is wide-awake and thoughtful for the other man he’ll say: “I want you to come right down to the store and let me fit you out for that trip. I’ve some beautiful fishing tackle and camping goods of all kinds. You’ll need an oil stove, maybe? Have you a tent. I’ll fit you out first rate.” Incidentally, seasonable goods should be pushed hard during August. The merchant should take a persona! interest in everything that threatens to lag. Autumn is coming; and what is essentially summer stuff should not be carried over if it can be sold. The goods which are allowed to collect upon the shelves and which are car- ried over, season after season, eat up the profits on the live stuff so quick- ly turned over. The accumulation of old stock is just as sure and far more rapid than compound interest. Good selling will reduce this dead stuff to a minimum. The merchant who is wide awake to his opportuni- ties will be able to clear out the sea- sonable stuff before the season ends. But for what does accumulate it is often found worth while to hold a Midsummer Sale. This serves the double purpose of clearing out slow selling stock and making room for the fall goods, and particularly for the stove department. The hardware dealer will from now on look forward to the inevitable end of summer—and will keep his eye on what are essentially summer goods. First, he will do his utmost to push out this stock while it is seasonable. And, second and last, he will plan for a big midsummer sale that will ‘clear the way for his fall trade and prevent the left overs of his summer stuff from eating up his past and future profits on other lines. Incidentally: “What of your sum- mer holidays, Mr. Hardware Deal- er?” A summer holiday, freedom from the cares of business for a couple of weeks, a change of scene and of air —these are essential to every busy man. You need a midsummer sale just as much as your store does. William Edward Park. ——_+--___ Better be up and doing before the other chap beats us to it. GEO. H. DAVIDSON Consulting Contractor and Builder Estimates and Superintendence Furnished on Short Notice 319 Fourth National Bank Bldg. Citz. Phone 2931 Grand Rapids, Mich. United States Nobby Tread Goodyear & Goodrich Tires Kan't Blo Reliners STANDARD TIRE REPAIR CO. 15 Library St. Rear Majestic Theatre Grand Rapids, Mich. The Ventilation of School Rooms Is a State Law Requirement For years the heating and ventilation as applied to school houses has been one of our special features. We want to get in touch with School Boards that we may send them descriptive matter. A record of over 300 rooms ought to be evidence of our ability. , Steam and Water Heating with everything in a material line. : Correspondence solicited. THE WEATHERLY Co. 218 Pearl Street Grand Rapids, Mich. e/mith> a oe 139-141 Mc Roth Phos GHAND RAPIDS 4 Foster, Stevens & Co. Wholesale Hardware : wt 157-159 Monroe Ave. _ :: Grand Rapids, Mich. 151 to 161 Louis N. W. Corner Oakes Si. and Ellsworth Ave. Michigan Hardware Company Exclusively Wholesale. Grand Rapids, Mich. August 19, 1914 MICHIGAN TRADESMAN yd) Ws a f 4)))) Standard for Clerks Written for the Tradesman. Is it not about time that retail sales clerks should receive a higher scale of wages? I realize that this is not a popular sentiment among employer. The reason is that employers have not looked at the question from the right standpoint. I do not mean that our present half-trained, and one-third efficient sales clerks should have their pay arbitrarily boosted. I mean that the scale of pay should be raised, so that those who are now making prog- ress in their salesmanship, may be thus induced to continue in this service, and that others with better educa- tions and more teachable minds may be induced to take up this work, not until they can find something better, but as their life calling. When you look at it in that way, retail merchants ought to be in favor of a new scale of pay and the ruth- less elimination of the stupid and un- teachable from their sales force for the most: selfish of reasons. The work of the retail sales clerk has advanced. Every trade publica- tion having to do with the retailing is filled with “talks to clerks,’ “chats with the boys behind the counters,” and such like matter, but so advanced in thought ard high in ideals as to be away above the grasp of many engaged in this work. Others who might comprehend the new thoughts and suggestions pass them by with indifference, because they can see no future in their work. Some, of course, are benefitted; but the num- ber is too small among the vast army engaged in this service, to really make the general improvement no- ticeable. The best purpose — such writings have thus far served has been to bring out the underlying fact that the occupation of retail selling has so advanced that it cannot long- er be successfully followed by per- sons of mediocre ability. New Wage Consider for a moment how much more is required of the retail sales person than was expected of him or her in the days when the present wage scale was established. Busi- ness writers do not hesitate to speak of them as lieutenants who must know the fighting strength of the firm. They must be cultured, self- poised men and women, with good morals, good manners, sound health, (which means well nourished) with sufficient pride to prevent them from losing caste, ambition enough to give them a mainspring for their advance- ment, loyal to the firm and to them- selves, able to talk well, able to per- suade people, read human nature, be above petty annoyances, knuw the goods, have perfect self-control, have a high conception of the great game of selling, and many of the other characteristics which figure in the stock of wisdom of the numer- ous writers of advice to clerks. I submit that these writers of ad- vice do not put the case too strong- ly. Retail salespeople must be all of these things to make them a real success in their work to-day. But I submit again and farther—can you get these qualities in a set of workers at approximately the price of com- mon labor? You cannot. You are not, Mr. Merchant, as a permanent thing. You are underbidding the market for your selling talent and you are only pick- ing up an occasienal bargain. The remainder of the talent is worth about what you are paying for it. Your sales force, take it by and large, is like a cheap knife—too soft to hold an edge. No matter how you may try to sharpen up this knife with your store schools, your department coaches, your vocational methods elaborately worked out by your em- ploying department. You ‘are begin- ning wrong to secure improvement. You are putting too much money into supervision and not enough into the sales organization. You cannot sup- ervise a saledforce into efficiency; _ that was tried by the jobbers and the manufacturers and abandoned by them years ago. They solved the problem, just as you will have to solve it, by raising the caliber of the people employed and paying them accordingly. Every retailer who has more trade than he can wait upon himself rea- lizes how dependent he is on his sell- ing help. The big store and the little store needs must have sales people. These sales’ persons are the vital point of contact between their store with all its investment, its fixtures, appliances, equipment and systems, and the very end and front of the “reason why” of the store’s existence; and yet there are merchants, hun- dreds of them, who hold in their es- tablishments to a maximum wage scale for sales people that they would hesitate to offer a first-class team- ster. Sales people themselves have been thinking very hard on this subject. They have made attempts here and there throught trade unionismto raise the standard of pay. I am told that the National body of the retail clerks organization at their last meeting in Columbus, Ohio, spent practically their whole session trying to make 23 up their minds to establish a mini- mum wage scale and then passed the whole matter without action, sim- A Y ply because they felt they could not re ae enforce it—and they couldn’t under N present conditions. At this stage of et oe ote development, it is not a subject for ry trade unionism. Too few in the Satis acto ranks measure up to a_ reasonable “jour” requirement. Probably not, if you First must come breeding, _ skill are like nine out of ten and intelligence into this work; then merchants must come education and training; after that will be time enough to - Your trouble proba- talk about a minimum union scale. bly is (1) you have too To attract and hold the raw ma- much of some items; (2) terial necessary for this development, not enough items the fundamental thing must be to in- ( crease the monetary inducement. If you will buy the That will bring about, almost at once, “many lines ‘in one bill” a new attitude toward me work on offered by our monthly the part of the public. We measure tal f G 1 vocations, pretty much as we do catalogue 3 G enera everything else in this country, in Merchandise, you easily terms of money. When it pays bet- can apply the remedy. ter to be a retail salesperson that vocation will be discussed in good families along with teaching, office work, engineering, the arts, commer- cial traveling, banking and other vo- cations as work to be taken up by Butler Brothers the young folks of the household. Business colleges and the public Exclusive Wholesalers of schools will offer training for such General Merchandise work, taking off the raw edges that ; must now, practically all, be inflict- New York Chicago ed upon the patrons of our stores. S : : : t. Louis Minneapolis In other words the selling of goods P behind the counter or in the depart- Dallas ments of a retail store must be made respectable—not honorable, it is al- ready that, but respectable by being known to be work that pays well for the effort required to qualify in it. Women know Once this sentiment is established, The exquisite flavor good retail salesmanship will be the and uses of rule and not the exception. ° Charles E. Barker. Mapleine OFFICE OUTFITTERS ee . LOOSE LEAF SPECIALISTS Order from e e Louis Hilfer Co. THE . Lo. 4 Dock St., Chicago, Ill, 237-239 Pearl. St (near the bridge) Grand Rapids, Mich, Crescent Mfg. Co., Seattle, Wash. MWY, “SUNBEAM” BLANKETS SS a se S 6 , ” ==SUN BEAM== There is WARMTH in every ‘SUNBEAM’ Blanket TRACE - Mana. STABLE BLANKETS in all sizes and styles, in wide range of prices—Burlap, Duck and Kersey. SQUARE BLANKETS in various pleasing patterns. Everything for the horse and horseman. We are prepared to fill orders at once for these staple and profitable lines. Send for our big catalogue describing these lines—or better still— let us make up a sample order for you. Home of Sunbeam Goods BROWN & SEHLER co. Grand Rapids, Michigan DIAMOND The Diamond Auto Tires are built of vitalized rubber, which assures the motorist of the Greatest Mileage and the best service that can be built into a tire. Made in Squeegee and Smooth treads. Sherwood Hall Co., Ltd. Distributors 30-32 Ionia Ave. Grand Rapids, Mich. i i Senn tan a armen oe. hee ae eset ars neyo alse MICHIGAN TRADESMAN August 19, 1914 ¥ AUCs BO SAD ee YN PVEAVLY) Grand Council of Michigan U. C. T. Grand Counselor—M. 8. Brown, Sagi- naw. Grand Junior Counselor—W. 8S. Law- ton, Grand Rapids. Grand Past Counselor—E. A. Welch, Kalamazoo, Grand Secretary—Fred C. Richter, Traverse City. Grand Piceweren-—W, J. Devereaux, Port Huron. Grand Conductor—Fred J. Moutier, Detroit. Grand Page—John A. Hach, Jr., Cold- water. Grand Sentinel—W. Scott Kendricks, Flint. rand Executive Committee—E. A. Dibble, Hillsdale; Angus G. McEachron, Detroit; James E. Burtless, Marquette; L. P. Thompkins, Jackson. Next Grand Council Meeting—Lansing, June. Michigan ee T. P. A. President—Fred H. Locke. First Vice- President—C. ‘M. Emerson. ‘Second Vice-President—H. C. Corne- lius. Secretary and ‘Treasurer—Clyde_ E. rown. Board of Directors—Chas. E. York, J. W Putnam, A. B. Allport, D. G. Mc- Laren, W. E. Crowell, Walter H. Brooks, W. A. Hatcher. Hew Your Statue From the Block of Opportunity. Ever read Washington Irving’s story of the man who wanted to jump over a hill? He began by taking a run of half a mile to get up a burst of speed— intended to split the atmosphere with a most tremendous leap. But at the end of the run, just before the jump, he found himself so exhausted that he had to lie down and rest—after which he rose and quietly walked over the hill. That’s right—have a good laugh at his. expense—and then think how many times you’ve done the same thing yourself. We all have our hills of performance that we intend to clear with record-breaking jumps— jumps that never materialize because we put so much strength and time into preliminaries and preparations. There’s that cord of wood we meant to split once on a time long years ago. Somehow we never got at it— had to wait too long for the price of mutton to come down. We wanted some tallow to grease the grindstone in order to sharpen the axe we meant to use—and we publicly stated that when mutton was cheaper so that we could carry out our plan economically, we'd whirl in and do up that cord of wood in short order. But—mutton never took the drop we were waiting for—so we never actually got that cord of wood split. Ever see anything in the history books about Abraham Lincoln’s wait- ing for the price of mutton to come down when he had a cord of wood to split? Well, I guess not. But then—Linclon wasn’t that kind. While we were out buying a paper to have a look at the market reports on the price of mutton, Lincoln would have had that entire cord of wood cut and piled in the woodshed—and been look- ing for another job. That’s one reason why Lincoln was able to write his name on the page of history in such big bold script for all future generations to read and ponder over. We are all familiar with the case of the celebrated chicken of antiquity whose mental processes are proposed as a subject of discussion in the pro- found query, “Why did the chicken cross the road?” We are credibly in- formed and that the object the chick- en sought was to get on the other side of the road. But there are few of us who share the simple-minded belief of the chicken that the best method of transferring one’s self from one side of the road to the other is to go. straight across. When it comes right down to action, if it were put up to us as a duty to get on the other side of a road, we’d set about devising some method of achieving this object by a roundabout process that would call for the exercise of a large degree of ingenuity and the ex- penditure of a considerable amount of time. No one but a chicken would have the sublime simplicity to set about getting on the other side of the road by going straight across. The aver- age human mind has an invincible prejudice against such directness— such plain, straightforward get-right- down-to-business methods. And this despite the well-known fact that the most massive intellects the race has produced have been marked by sim- plicity and directness in all their acts. Old King Solomon—Wisest of Man- kind—was a case in point: Some years ago, as you may remember, he was called upon to settle a delicate question concerning the parentage of a certain child. The story goes that two excited ladies burst into the roy- al presence, dragging a babe between them. Each vociferated that she was the mother of the child, and declar- ed the other an impostor. They wanted Solomon to referee the row. “Oh, well,” said the king, with the simplicity of genius, “what is the use in arguing the matter? I’ll have my executioner cut the child in two, and give each of you two ladies half of him.” Of course, it happened exactly as Solomon had expected. One of the women ‘said: “Well that’s fair enough,” but the other began to cry and take on, and said shé had only been joking in stating that the child was hers. She relinquished her claims to little Johnny, petitioning only that Solomon would let the boy remain whole. Solomon said to her: “Madam, I perceive that you have the instincts of a mother, which your competitor has not. We will call the execution off. The child is yours.” Now if Solomon had been a man of average intellect he would have de- cided to wait a few years until the child grew up and then tried to guess, from its resemblance or traits of character, which family it belonged to. Or he’d have dodged the point by raffling off the baby. Or he’d have resorted to that good old human de- vice of putting the matter off tem- porarility “until after the busy sea- son,’ ’ and would have kept on post- poning it thus indefinitely. depend upon it that he would have thought up some roundabout way of dodging the main issue—of starting a string of red-tape preliminaries. and long-drawn out measures of prepara- tory tomfoolery. But not being an average man—possessing on the con- trary the most massive intellect ex- tant, Solomon went straight to the solution of the whole matter by an act as simple and direct as that of the chicken who wanted to get on the other side of the road. He made one move and the thing was done—and he was ready for the next case on the docket. Simplicity — directness—they are the marks of greatness. “Straight to the heart of the matter’—it is the phrase that describes all profitable ac- tion. The ability to see essentials— to cut out red tape and perliminaries —to get to the point—to do the one thing necessary and let all else go by the board—to banish delay—to hit the nail on the head without first hammering all around it—to state the vital fact without leading up to it through a long introduction—to out with the one great truth without pre- liminary hemming and hawing—what a plain straightforward matter of fact ability this is—and how few individ- uals in a concourse of thousands pos- sess it? When a man does possess it he is a natural. born result-getter. Nine out of ten men do not pos- sess it. They are morally lacking in the sense of direction; they never can blaze a clean trail straight to the objective or end they have in mind. They have never learned the geomet- rical axiom that the shortest distance between two points is a straight line, or if they have learned it, they never apply it to the conduct of life. They have the fatal gift of ducking the main issue—of walking around the main point—of losing themselves in a forest of non-essentials. Nature intended some _ things to meander lackadaisically along with- out arriving anywhere in particular at any specified time. But she never itended man to follow their example. Take the brook for instance. There’s an example of lost motion for you. The brook wanders around inanely through the pastures, describes leis- We may . urely figures of eight in crossing the marsh, turns aside to play hide and seek with the roots of trees in the wood, or spreads itself out on the shallows and dozes in the sun, with- out disturbing itself with any reflec- tion that it is missing an engagement. It has no engagement of any im- portance. The brook never carried any big ships out to sea, or turned any ponderous mill wheels, or per- formed any other responsible service to mankind. But when the brook grew up and became a river, then it put away child- ish habits and assumed responsibili- ties. It cut out useless twists and turns and. began to get down to business. With a lot of heavy wheels to turn and burdens to bear it started to hustle along in the most direct path it could pick out. When its banks tried to confine it to a crooked course, it washed those banks away if it had half a chance; and if it could not quite shove them aside, you could hear it buffeting them mightily anyhow, roar- ing as it swept along: “Out of the way! What’s the use of making me go ‘steen miles around? The ocean is straight ahead. Out of the way! Ful: power ahead!” The swallows—those triflers of the air—dart in zig-zag course through the atmosphere, bound nowhere in particular—just playing tag and wast- ing time. But the eagle—none of. this lost motion for him! Watch his mighty sweep across hill and valley straight as the flight of a projectile from a modern sixteen-mile gun. See him drop in one clean swoop from the peak of the crag to the back of his quarry, just above the surface of the lake. A thousand-foot rule laid along that course would show no yard of deviation from the straight line. The eagle gets to the point—no shilly-shallying nonsense about him. He belongs to the tribe of result- getters. That’s one reason why the American Nation has picked him out from all other birds as the emblem of the American spirit, which, if it means anything, means getting things done—accomplishing the main issues —refusing to be sidetracked—driving straight to the heart of things. Life for some people is made up of evasions—of choice of second- best alternatives. They have an ob- ject in life, but it is always eluding them, like the pickle that swims away from the jabs of your fork at the table and leaves you hopelessly har- pooning fluidity. Every man must hew his own statue of Success out of the block of Op- portunity with which life provides him. And if he’s going to hew to any HOTEL CODY EUROPEAN GRAND RAPIDS, MICH. $1.50 and up bath. Rates $1 and up. EAGLE HOTEL EUROPEAN GRAND RAPIDS, MICHIGAN $1.00 PER DAY—BATH DETACHED Excellent Restaurant—Moderate Prices August 19, 1914 effect, it isn’t enough for him to take a chisel and mallet and hack away in any old fashion at the rough block— he’s got to have a definite vision of the “Angel in the Stone,” and see that every blow contributes some- thing definite towards bringing the figure to life. Haphazard, hit-or-miss strokes, made for the pleasure of see- ing the chips fly, will never bring forth any outlines of success. We don’t have to go any further than our front yard to find the prototype in the insect family of the man who works to the point, and of the other man who forever dodges the main issue, who is continually making false starts and indulging in lost motion. Take a look at the ground the next time you walk from your door down to the gate. There’s Brother Ant hiking straight for his ant-hill with the biggest load he can carry. And you can tell by the way he goes at it that he is determined not to let anything switch him off until he’s through with the job. He’s getting to the point all right—and getting things done. Then there’s Brother Fly buzzing around overhead. He’s making a heap more noise than Brother Ant, that’s true. But how about him when it comes to a comparison of results achieved? How many of us are members of the Tribe of Buzzers—accredited members of the Great Fly Family? Are we getting to the point in our purposes and ambitions? Is each day adding something definite for us to write down in the log book of prog- ress? Are we moving in a straight line in some definite direction, or are we just describing figures of eight and doing long fancy rolls on the outer edge, like the casual skater on the holiday pond? Are we spending so much time on the preface that we never write the book? Are we forever getting ready to do the great stunt, or are we actually engaged in putting it through? There’s a fellow down in our ac- counting department now, sitting on a high stool adding up long columns of figures day after day. He is one of the best examples I know of the result of the futile sort of effort I have been describing. He is the dire- ful product of too much preparation. His people had a notion when he was a kid that he was going to be a second Shakespeare and put hi in training for his great destiny as svon as he was out of the crib. While he was still in kilts they had him doing stunts in spelling long words and paraphrasing from the Third readers. Later he led his class through high school, took all the heavy weight courses at college and arrived at the age of 21 with his head jam- med full of learned junk. When he had studied all the books that are, to get a proper foundation before he began to write, he started out around the world in quest of local color—read all the foreign books in all the libraries—saw all the pictures that amounted to anything—copied dates off tombs, hung around the Acropolis, mooned over celebrated MICHIGAN TRADESMAN waterfalls, and got so that he could im- itate in print all the dialects he had heard, from Piccadilly to Newch- wang. Years went by, and he was still en- gaged in preparing to write his great book. He had never figured out ex- actly what he wanted to write about —had never decided whether his heaven-born inspiration was going to take the form of a novel, an encyclo- pedia, or an almanac. “Now,” said he, when he got home at last, “I will proceed to write the book.” So he sharpened his pencil, sat down and tried to think of a sub- ject. But although his head was filled with the learning of the ages, he couldn’t bring his mass of informa- tion to bear on any particular point. He was stuffed so full that he could not fly; and after a period of in- effectual flopping he gave up attempts to soar in the literary world, and set- tled down to adding up long columns of figures, perched on a high stool. There he is to-day—an example of the dire effects of too much prepara- tion—too much time spent in getting ready, instead of driving to the point. W. C. Holman. ———_»2->—____ “To Make an End of France.” Kalamazoo, Aug. 18.—Often, of late years, and particularly during the last few weeks, the truth of an adage that I learned in my _ child- hood, “Nothing is harder than to for- give those whom one has injured,” has been borne in upon me. In reading the explanations of the apologists - of Germany, and the eloquent and touching editorials in the last issue of the Tradesman, so temperate and beautiful, I was struck with the con- trast between them and with the im- mensity of the loss to the world if France shall be ruined forever, as seems not unlikely in case of a de- cisive German victory at this time. An American, who has spent much time in Germany during the last twenty years, and has known the language well enough to converse on intimate terms with Germans of all classes, can hardly doubt the exist- ence there of a widespread and grim determination to make an end of France once for all, if the opportuni- ty should come. I have often been struck with the complete in- ability of even the best educated Ger- mans to conceive that the people of a conquered territory should have the right to determine their own nationality, or that any people could .teally prefer not to be Germans. With every year the enormity of the blunder made in the annexation of Alsace and Lorraine becomes more evident to most non-German eyes. If France had been left intact in 187%, even though mulcted in a huge in- demnity wrung from her, it is en- tirely conceivable that after twenty- five years or so Germany might have won her over—and then England, too —as a sincere and effective ally against the Slav peril which Germany is now so vociferously exploiting. But Bismarck and Moltke, for all their greatness, could not think in any terms but those of military force and dynastic intérests; and, of course, 2 republic on European soil has al- ways been anathema to German royal houses. One heard little or nothing in Ger- many of the Slav perii during the lifetime of Kaiser Wilhelm I; Bis- marck was only too anxious to keep intact the cordiality of relations be- tween the three Emperors. Ger- many has only herself to blame in the matter of Alsace and _ Lorraine, for she drove France into the arms of Russia. It was she, and not Ed- ward VII of England (on whose head the German press has for years been pouring torrents of abuse, often of an unseemliness of which those who cannot read the difficult German newspaper language can form no con- ception), that sowed the wind, and must now look forward to the pos- sibility of garnering in the whirl- wind harvest. It costs many a pang to those who like myself have admir- ed and loved Germany without stint to see her.now in what we cannot but believe to be the wrong. EH. H. —_2+ >. Austria the Real Aggressor. London—Robert C. Long, war cor- respondent, says: “Causes of the war, apart from traditional race hatred, were two; and for neither was Kaiser - Wilhelm guilty. The first was the in- credible folly of the Austrian foreign minister in refusing to negotiate with Russia direct after July 29, after Rus- sia had mobilized the districts of Odessa, Kieff, Moscow and Kazan against Austria. “At this point the German chancel- lor, who wanted peace in Europe, sent a threat to Austria that if Austria did not alter its stand toward Russia, he would tear up the Triple Alliance negotiations. I saw a copy of the chancellor’s’ threat. Kaiser Wilhelm backed up the chancellor. He wanted peace, and did everything possible to bring about peace, but despite the pleas of Baron Von Moltke, his chief- of-staff, the .-.aiser delayed issuing the mobilization order until the very last moment. “When Berchtold received Beth- mann-Hollweg’s threat that Germany would desert Austria if that country did not back down at once in its stand against Russia, it changed Berch- told’s views immediately. He climb- ed down and started direct negotia- tions with Russia, but it was too late; the mischief had been done. Russia by that time had mobilized her entire force, and had ignored the Kaiser’s warning, which compelled Germany and Austria also to completely mobil- ize, “It is the German contention that Russia and France began actual war against her, Russians attacking the German patrol at Postken August |, and French aviators dropping bombs from their craft while above Nurem- burg August 2. “The Kaiser, I understood, was even angrier at Austria than at Russia. He blames Austria for starting the Eu- ropean war.’—Boston News Bureau. —_——_o-2.-s———_ Sudden Death of Ernest Feige. Saginaw. Aug 18.—Ernest W. Feige, a prominent business man and well known pioneer resident, died sudden- ly in his office at the Feige Desk Co. of which he was President, death be- ing due to heart failure. Mr. Feige was born in Germany, No- vember 3, 1842, and came with his parents to the United States while a boy. The family lived in New York State for a short time, and then mov- ed to Michigan and Saginaw more than a half century ago. He has since been an active and valuable citizen of Saginaw. He was one of the first to see the South American trade possi- bilities and the concern now has a large business there as well as in Eu- rope. He was a prominent member of the Germania society. He leaves a widow, whom as Miss Emeline Feige he married in 1867 in Saginaw, and three daughters, Mrs. Louis A. Goecker, Miss Lena M. Feige, and Miss Gussie W. Feige, all of Saginaw. There is also one grand- son, Louis, and a brother, George Feige, at Seattle. —_ +2 Gabby Gleanings From Grand Rapids. Grand Rapids, Aug. 17W—Bert Hud- son has returned to Chicago, where he is now employed as city salesman for the Schmidt Chemical Co. Mr. Hudson has rented his home on Gid- dings avenue and he and his family will spend the winter in Chicago. Harry McIntyre is back on the job, after spending two weeks’ vaca- tion. Harry utilized the two weeks supefintending repairs on his home. ill Lovelace purchased a ford last week. Sunday night Bill was trying to run it through the storm. Mrs. Jules Reich and son, Robert, of Chicago, are spending a few days with Mrs. Lovelace, 800 Sheldon ave- nue. Bill Kemp is manager of the new Montrose Hotel, at Vermontville. ‘This busy little town has been off the map in the hotel line for several weeks. Mr. Kemp has spent considerable on this adventure in the interest of trav- eling men and he is entitled to a visit from every traveler who makes Ver- montville. G, Leon Ashley, of the Cody Hotel, states that he will present any of the boys with a box of cigars if they can show him where anything is wrong with the Cody Hotel. Leon also states that Mr. Peck gives the traveling men more for their money than any hotel in the State. John Moran, manager of the Herm- itage Hotel, has been spending most of the summer at Ottawa Beach. He asserts that the water is fine. - Wm. E. Sawyer. ——_>.-.~__ Notice of Increase’in Rates. Greenville, Aug. 17.—I have at this present moment displayed notice in my lobby to the effect that the fol- lowing rates at the Hotel Phelps will prevail, on and after Sept. 1. $1.25 for lodging and breakfast. ‘ $1.75 for supper, lodging and break- ast. $2 per day without bath. _I have been reluctant for some time at quoting these rates, but ow- ing to the fact of the increase in prices, I am absolutely compelled to do so. It is the truth that I have at present and have had since August 1, 1913, no competition whatever, which shows to my friends and the travel- ing public that it has not been my de: - sire to take advantage of this situa- tion. It is my wish that you publish in your next issue of the Michigan Tradesman this letter, showing them this is not my desire, but what is forced upon me. . I trust I may receive my share of the business in this community from the commercial men. F. R. Green. Landlord Hotel Phelps. — ++ Recent Advances in the Hardware Trade. Nails advanced $1 per ton this “week. Sheet iron has advanced $3 per ton Rope has advanced 2c per pound. since August 1. Tin has advanced 60 per cent. Roofing tin has advanced 70c per box. : Tarred felt has advanced 14c per 100 since August 1. Prepared roofing has per square. Enameled ware has advanced 5 per cent. Wrapping paper has advanced 25c per 100. advanced 5c Wringers have advanced 5 per cent. f ‘ _——??-2——_____. James B. Shaughnessy, of the Michigan Hardware Co., who was op- erated on for appendicitis at St. Mary’s hospital a week ago Saturday, is recovering rapidly. —__++ >. Richard D. Prendergast, credit man for the Worden Grocer Co., is spend-, ing a week at Highland Park, accom- panied by his family. + ——_>+> The Mississippi Timber Co. has increased its capital stock from $100,- 000 to $400,000, MICHIGAN TRADESMAN — — — _ — _- - - = = . ~ - = = = a = > DRUGGISTS SUNDRIES | s Michigan Board of Pharmacy. President—Will _E. Collins, Owosso. Secretary—E. T. Boden, Bay City. Treasurer—E. E. Faulkner, Delton. Other Members—Chas. S. Koon, Mus- kegon; Leonard A. Seltzer, Detroit. Next Meeting—Houghton, Sept. 1, and 3, 1914. Michigan State i ear Associa- tion. President—D. G. Look, Lowell. Vice-Presidents—E. E. Miller, Traverse City; C. A. Weaver, Detroit. Secretary—Von W. Furniss, Nashville. Treasurer—Ed. Varnum, Jonesville. Executive Committee—D. D. Alton, Fremont; . W. Austin, Midiand; C. S. Koon, Muskegon; R. W. Cochrane, Kalamazoo; James Robinson, Grant Stevens, Detroit. Lansing; Michigan Pharmaceutical Travelers’ As- sociation. President—Geo. H. Halpin, Detroit. Secretary-Treasurer—W. 8. Lawton, . Grand Rapids. Grand Rapids Drug Ciub. President—Wm. C. Kirchgessner. Vice-President—E. D. De La Mater. Secretary and Treasurer—Wm. Tibbs. Executive Committee—Wm. Quigley, Chairman; Henry Riechel, Theron Forbes. Programme for Joint Drug Conven- tions in Detroit. The following programme has been prepared for the conventions of the A, FA, M.S. P. A. and M. P. T. A., which will be held at Detroit next week: Monday, August 24. 9 a. m—Meeting of the Council, room B, - 3. p. m.—First general session of the A. Ph. A., room A. 7:30. p. m.—First session of the House of Delegates, rooms PD and E. ball, rooms A. B., and C. Tuesday, August 25. 9:30 a. m.—Second general session of the A. Ph. A., room A. 9:30 a. m.—First meeting of the Michigan State Pharmaceutical As- sociation, room B._- 9:30 a. m—Meeting of Michigan Pharmaceutical Travelers Association, room E. 10 a. m—First meeting of the Na- tional Association of Boards of Phar- macy, room C, 10 a. m.—Women’s section, ladies’ parlor. _ 1:30 p. m.—Boat ride for only, to Bois Blanc Island. at Island. 2 p. m.—National Association. of Board of Pharmacy, room C. 2 p. m.—Scientific section, room D. 2 p. m.—Joint session of the Com- mercial Section of the A. Ph. A. and the entire membership of the M. S. P. A., room A. 7:30 p. m.—House of Delegates, room C, ° 7:30 p. m.—Meeting of the Council, room B. 8:30 p. m.—American Conference of Pharmaceutical Faculties, room D. ladies Supper 8:30 p. m—Annual reception and Wednesday, August 26. 9:30 a. m.—Section on Education and Legislation, room A. 9:30 a. m.—Commercial room B. 9:30 a. m.—Section on Pharmaco- poeias and Formularies, room E. 10 a. m.—National Association of Boards of Pharmacy, room C. 10 a. m.—Conference of Pharma- ceutical Faculties, room D. 10 a. m—For the ladies mornings have been left open for shopping ex- peditions and for visiting points of local interest. 12:30 p. m.—Luncheon Alumni. 2 p. m.—National Association of 30ards of Pharmacy, room C. 2 p. m.—Section on Practical Phar- macy and Dispensing, room B. 2 p. m.—Scientific Section, room D. 2 p. m.—Michigan State Pharma- ceutical Association, room A, 3 p. m.—Card party for the ladies in the hotel parlors on the second floor of the Pontchartrain. 7:30 p. m.—Meeting of the Council, room B., Section, of College 8 p. m.—Theater party for the ladies. 8 p. m.—Smoker for the men. Thursday, August 27. 9:30 a. m.—Section on Education and Legislation, room B. 9:30 a. m.—Joint session of the Sec- tion of Practical Pharmacy and Dis- pensing and the entire membership of the.M. S. P. A., room A. 9:30 a. m.—Scientific Section, room D. 10:30 a. m.—National Association of Boards of Pharmacy, room C. 1:30 p. m.—River excursion for everybody. Take the boat at the foot of Bates street. Friday, August 28. 9:30 a. m.—Section on Historical Pharmacy, room B. 9:30 a. m.—Section on Pharmaco- poeias and Formularies, room C. 9:30 a. m—Women’s Section, room D. 9:30 a. m.—Meeting of the Michi- gan Pharmaceutical Traveler’s Asso- ciation, room E. 2:30 p. m.—Automobile ride around the city for both men and women. 7:30 p. m.—Reorganization of Coun- cil, room B. 8 p.m.—House of Delegates, room C. 8:30 p. m.—Joint session of the Sec- tion on Education and Legislation, the National Association of Boards of Pharmacy, and the American Confer- ence of Pharmaceutical Faculties, room, A, Saturday, August 29. 9 a. m.—Meeting of the Council, room B. 10:30 a. m.—Final general session, room B. The following is the tentative pro- gramme of the N. A. B. P.:: Tuesday, August 25. Tuesday 10 a. m.—First Session. First—Call to order by President, opening with prayer. Second—Welcome address. Third—Response. Fourth—Roll call of states. Fifth—Appointment of Committee on Credentials. Tuesday 2 p. m.—Second Session, First—President’s address. Second—Report of Secretary. Third—Report of Treasurer. Fourth—Appointment of Commit- tee on President’s Address. Fifth—Report of Credentials Com- mittee. : Sixth—Report of Executive Com- mittee. Seventh—Report of Committee— Questions and Methods. Eighth—Appointment of all Spe- cial Committees. Wednesday, August 26. Wednesday, 10 a. m.—Third Session. First—Report of -Committee on Publicity. Second—Report of Committee on Legislation. Third—Report of Syllabus Commit- tee. Wednesday, 2 p. m—Fourth Session. First — Report of Advisory Com- mittee. Second—General discussion. Thursday, August 27. Thursday 10 a. m.—Fifth Session. First—Unfiinished Businegs left over. Second—Report of Special Commit- tees. Third—Report of Nomination Com- mittee. Fourth—Special Committees. Fifth—Election and installation of officers. Sixth—A djournment. Points of Interests, Belle Isle Park — Take Jefferson cars going east. The Museum of Art—Take Jeffer- son cars going east. Grosse Pointe—10 miles out. Jefferson cers going east, ’ Palmer Park—Take Woodward cars going north. Mt. Clemens—25 miles out. Take interurban cars at the D. U. R. wait- ing room on Griswold street. Temple Theater—Vaudeville. block north from Hotel train. Miles Theater—Vaudeville. Corner of Griswold and State streets. Ann Arbor—The home of the Uni- versity of Michigan, 40 miles out. Take the Michigan Central train or interurban cars. yi Ferry Boats run up and down the Detroit River all day long, taking an hour for the round trip, and leaving the foot of Woodward avenue every twenty minutes—a delightful way of cooling off. Put-In-Bay — The famous island sixty miles down the river. Take the steamer Frank E. Kirby. “The Flats’—Called the “Venice of America,” are about thirty miles up the river and are reached by White Take One. Pontchar- a a ee ee mete . August 19, 1914 Star Line steamers leaving the foot of Griswold street, Water Works Park — Otherwise known as Gladwin Park. Take Jef- ferson cars going east. Moving Picture Shows—Every- where! ———-_- > —_—____ Shotgun Remedies. The less we know about the nature of a disease the graeter is the tempta- tion to attack it with “shotgun” reme- dies. Shotgun remedies are those compounded of many different drugs. Our medical ancestors were neces- sarily restricted to the use of the blunderbuss in the fight against many diseases, and in a surprising num- ber of cases they managed to hit the bull’s-eye. In the United States Pharmaco- poeia, the standard for..ulary for doctors and druggists to-day, there are still a large number of leftovers from the old time practice. There are mixtures containing as many as a dozen different drugs; and not rarely these formulas are combined in pre- scriptions with others containing nearly as many ingredients; so that if the patient recovers, or not, we can hardly know exactly which in- gredient is responsible. Medicine was concededly an art in times past. If you insist we may ad- mit that it was more or less a gam- ble. But to-day we venture the asser- tion that no field of human endeavor, we care not what it may be, is more scientific, more accurate and more ef- fective than medicine. This is a prop- osition that challenges debate. Now, the modern, scientifically ed- ucated physician has no use for shot- gun methods. Not that he never prescribes mixtures—in practice he has to satisfy his patient’s whims or stand the chance of losing the patient —but the doctor has no use for blunderbuss measures. His effort is more concentrated; he has many aids to a more definite diagnosis; he has new and specific remedies—chemical and biological, vaccine, serums and antitoxine—which strike at the root of the trouble from the first appli- cation. Patent medicines and _ proprietary medicines advertised in medical mag- azines still foster the use of shotgun remedies. ~All of these concoctions are offered as ‘remedies for vague and indefinite symptoms, such as ca- tarrh, run down condition, weak blood, coughs, colds, dyspepsia— symptoms which in themselves mean nothing. The strongest argument in support of the shotgun prescription is: Na- ture’s remedies are . shotguns—na- tural mineral waters, for instance. True. But what disease has mineral water ever cured? It is an axiom that the better quali- fied the physician the less frequently does he resort to polypharmacy. Our famous medical men employ simple remedies and few of them. Neverthe- less he is a brave doctor who re- fuses to prescribe when he knows no medicine is necessary. William Brady, M. D. 22] ——. The history of ‘humanity is an im- mense volume of mistakes. ; 4 August 19, 1914 MICHIGAN TRADESMAN WHOLESALE DRUG PRICE CURRENT Acids Acetic ......... 6 @ 8 Boric ..........10 @ 15 Carbolic ....... 16 @ 20 Citric ......5..: 70 @ % Muriatic ....... 1%@ 5 Nitric .......... 5%@ 10 Oxalic ......... 18 @ 16 Sulphuric ...... 1¥%@ 5 Partaric pects . 88 @ 43 Ammonia Water, 26 deg. .. 6%@ 10 Water, 18 deg. .. 4%4@ 8 Water, 14 deg. .. 34@ 6 Carbonate ..... 13 @ 16 Chloride ....... 12 @ 16 Balsams Copaiba ....---- 15@1 90 Fir (Canada) ..1 15@2 00 Fir (Oregon) -. 40@ 50 Peru ..ee peewee 00@2 25 Tolu ..cccceceseel 00@1 25 Berries Cubeb ........-- 65@ v5) - Fish ......----- 16@ 20 Juniper ..---cs- 1@ 10 Prickley Ash ..- @ 50 Barks Cassia (ordinary) 25 Cassia (Saigon) 65@ 15 Elm (powd. 25c) 25@ 30 Sassafras (pow. 30c) @ 2% Soap Cut (powd. She... .. sts Oe 20 Extracts Licorice .....---- 24@ 28 Licorice powdered 25@ 30 Flowers Arnica ....s-20. 18@ 25 Chamomile (Ger.) 25@ 35 Chamomile (Rom) 40@ 50 Gums Acacia, Ist ...... 40@ 50 Acacia, 2nd ..... 35@ 40 Acacia, 3d ....-. 30@ 85 Acacia, Sorts .... @ 20 Acacia, Powdered 35@ 40 Aloes (Barb. Pow) 22@ 25 Aloes (Cape Pow) 20@ 25 Aloes (Soc. Pow.) 40@ 50 Asafoetida ..... @ 50 Asafoetida, Powd. Pure ...cceses @ ib U. Ss. P. Powd. @1 00 Camphor ......-- b7@ 62 Guaiac ........-. 35@ 40 Guaiac, Powdered 50@ 60 Kino 365.0 es 60@ - 70 Kino, powdered 65@ 75 Myrrh ....--ceeee @ 40 Myrrh, Powdered @ 50 Opium ......-. 7 75@8 ov Opium, Powd. 9 25@9 50 Opium, Gran. .. 9 25@9 50 Shellac ........ 28@ 35 Shellac, Bleached 30@ 365 Tragacanth No. 1 ........ 1 40@1 50 Tragacanth, Pow 85@1 00 Turpentine ...... 10@ 15 : Leaves Buchu ......-. 85@2 90 Buchu, Zoe eed tiga Hd Sage, 4s Loose 20@ 25 Bese, Powdered 25@ 30 Senna, Alex aae ig 50 oon a i 5 = nna, Tinn, Pow. Uva Ursi ......-. 100 15 Olis Al ds, Bitter, eas. eveccesss 6 00@6 50 Almonds, Bitter, Almonds, Sweet @1 0 on weet, true ....---+-. 90@1 00 kimetan Sweet, imitation ..... 4 50 Amber, crude .. 26 30 Amber, rectifi 0 50 Anise ........ 2 50@2 75 Bergamont ..... @8 00 Cajeput ..cseee. @ 85 Cassia ......... * @2 00 _ Castor, bbls. and CANS ...cccses -~ @ 15 Cedar Leaf ... 90@1 00 Citronella in 75@ 85 Cloves ..2...5< @1 75.. Cocoanut ...... 20 25 Cod Li wseesc a 1 36 Cotten ooss 1 00 Creten eeccccecee 1 6 Colchicum ...... Cupbebs ....... 4 25@4 50 Erigeron ....... @ Eucalyptus .... 85 Hemlock, pure .. gt 00 Juniper Berries .. 1 50 Juniper Wood .. 40@ 59 Lard, extra .... 85@1 09 Lard, No, i... 1 90 Laven’r Flowers @6 C9 Lavender, Garden 85@1 00 Lemon 3 00@3 Linseed, boiled, bbl @ 63 Linseed, bdl. less 69@' 72 Linseed, raw, bbls. @ 62 Linseed, raw, less 68@ 71 Mustard, true .. 5 00@5 25 Mustard, artifi’l 2 oe. 00 Neatsfoot ...... 80 85 Olive, pure .... 2 50@3 50 Olive, Malaga, yellow .... 1 30@1 50 olive, 5 nee Sr6en 6s so 1 eet 50 Orange sweet .. 4 50 Organum, pure 1 25@1 50 Origanum, com’l 650@ 75 Pennyroyal ..... 25@2 50 Peppermint .... 4 50@4 75 Rose, pure ...16 00@18 00 Rosemary Flowers @1 35 cee Sas cee skies @7 00 Sassafras, true @1 10 Sassafras, artifi’l @ 60 Spearmint .... 5 50@6 00 WOOTUE so. s hss 90@1 00 PAMBY oes ssi ae @65 75 Tar USF -.....: 30@ 40 Turpentine, bbls. @55% Turpentine, less 60@ 65 Wintergreen, true @5 00 Wintergreen, sweet DINCH oy feces ces @2 50 Wintergreen, art’l @ 50 Wormseed .... 3 50@4 0 Wormwood .... 6 00@6 60 Potassium Bicarbonate .... 15 18 Bichromate .... 13 16 Bromide ........ 45 65 Carbonate Chlorate, xtal and powdered oes. 12@ 16 Gea, granular 16 20 Cyanide ....... 30 4 Iodide ......... 3 20@3 Permanganate .. 15 30 Prussiate, yellow 30 35 Prussiate, red .. i680 60 Sulphate <2 ee Roots Alkanet. .....3- 15@ 20 Blood, powdered 20 25 Calamus ....... 35 EKlecampane, pwd. 15 Gentian, powd. ..12 Ginger, African, powdered ..... 15 20 Ginger, Jamaica 22 25 Ginger, Jamaica, powdered .... 28 Goldenseal a : 00g 7 50 Ipecac, powd _ 00 lifecorice: ..... +. 16 Licorice, powd. i129 15 Orris, powdered 25@ 30 Poke, powdered 20@ 25 Rhubarb ........ 75@1 00 Rhubarb, powd. 75@1 25 Rosinweed, powd. 25@ 30 Sarsaparilla, Hond. - eeeciae @ 65 Serge ce aie Mexican, ground ........ 50@ 655 Squills ...... aoe 20@ 35 Squills, powdered 400 60 Tumeric, powd. 12 15 Valerian, powd. 25 30 Seeds AMIBO 2.006 c55555 15 29 Anise, powdered 22 25 Pra, Te ks 8 10 BEY Cee eace ss ow 12 Caraway ........ 12 18 Cardamon 1 85@2 00 Celery ..... -. 80 35 Coriander cea ke 18 Dill Recccesc ae 30 Fennell .. [ 30 PO gcc ona -- 44@ 8 Flax, ground .. 4%@ 8 Foenugreek, pow. 6 10 OUND Shc es ses 5 7 Lobelia ....... 50 Mustard, yellow 9 12 Mustard, black .. 9 12 Mustard, powd. 20: 25 PODDY .csaccscee 3 0 20 ace +h ce bees 75@1 00 ee acc es eca cae. 6 10 Sabad cakes ae 3) Sebaaills, powd 365 45 Sunflowe? ....... 5 8 Worm American 2 Worm Levant .. Tinctures Aconite ........ PTTHCR occccccus Asafoetida ..... Belladonna ..... Benzoin ....... Benzoin Compo’a Bucht ....cccees Cantharadies .. Cardamon, Comp. Catechu ........ CMONA ..0.--- e2e00000'9 Digitalis ....... @ 60 Gentian ........ 60 Ginger .......2. 95 Guaiac ...... 1 05 Guaiac Ammon. @ 80 WOGIMNG Cee cess. 1 25 Iodjne, Colorless 1 25 TDOCHG ..cccceces 75 Fron, clo. ..:..; @ 60 Pe eb ices oe g1 a Nux Vomica .... 70 Opium ......... @2 v0 Opium Camph. . g 65 Opium, Deodorz’ ad 2 25 Rhubarb ....... @ 70 Paints Lead, red dry .. 7 8 ad, white dry 7 8 Lead, white oil 7 — Ochre, yellow bbl. 1 @ 1% Ochre yellow less 2 5 PUL oes cass a 2%@ 5 Red Venetn bbl. 1 @ 1% Red Venet’n less 2 5 Shaker, Prepr’d 1 40@1 50 Vermillion, Eng. 90@1 00 Vermillion, a 15 20 Whiting, bbl.... 1@ 1% Whiting ..... wee 5 Insecticides Arsenic ...... 6@ 10 Blue Vitrol, bbi. @ 5% Blue Vitrol less 7 10 Bordeaux Mix Pst 8g 15 Hellebore, White powdered ...... 15 20 Insect Powder .. 20 35 Lead Arsenate .. 16 Lime and ot Solution, gai.. 15 26 Paris Green “15% 20 Miscellaneous Acetanalid ..... 7 35 ALU 0 ss sb 5 Alum, powdered int ground ....... Bismuth, Subni- Crate 6 esc - 210@2 25 Borax xtal or powdered .... 6@ 12 Cantharades po 2 293 00 Calomel ........ 95@1 Ov Capsicum ...... 20@ 2d Carmine ....... @3 50 Cassia Buds ... 40 Cloves ...... 300 35 Chalk Prepared 6@ 8% Chalk Precipitated 7@ 10 Chloroform ...... @ 42 Chloral Hydrate 70qm 90 Cocaine ....... 410@4 40 Cocoa Butter .. 508 60 Corks, list, less 70% Copperas, 'bbis. 13 @ 90 Copperas, less .. 2@ 6 Copperas, powd. 4@ 6 Corrosive Sublm. 85@ 95 Cream Tartar ... 29@ 34 Cuttlebone ..... 23@ 30 trine .... 7@ 10 Dover’s Powder 2 00@2 25 Hmery, all Nos. 6@ 10 Emery, powdered 5@ 8 Epsom Salts, bbls @ 1% Epsom Salts, less KO SOL oi. cc eck 1 50@1 3 aeeot. powdered 1 80@2 00 Flake White .. 1z@ 1b Formaldehyde tb. 10@ 1% Gambier ....... 7 10 Gelatine ....... 35 44 Glassware, full cases 80% Glassware, less 70 & ae Glauber Salts bbl. @1\% Glauber Salts less 2@ 6 Glue, brown ..... 11@ 15 Glue, brown grd. 10 15 Glue, white .... 15 25 Glue, white gerd. 15 20 Glycerine ........ 23 30 Hops ...... -. 650 80 TaGgigo 4.2665. -- 85@1 00 Iodine ....... -. 4 35@4 60 Iodoform ...... 5 40@5 60 Lead Acetate ....12 18 Lycopdium ..... 55 65 MRCS eect es 80 90 Mace, powdered — 90@1 00 Menthol ....... Es 4 50 Mercury ..... ke 85 Morphine all bra 5 30@5 55 Nux Vomica ... 10 Nux Vomica pow 15 Pepper, black pow 20 25 Pepper, white .. 30 35 tech, Burgundy 10 15 gecenaees 0 15 Quinine. all brds 29 40 Rochelle Salts .. 23@ 30 Saccharine .... 1 50@1 75 Salt Peter ...... 1% 12 Seidlitz a hada +a 25 Soap, gree 20 Soap, mott rcaatila 10 15 Soap, white castile CRBO wccccccece 25 - P, Ss tile es ess, per bar .. Soda Ash 5 Soda Bicarbonate 1 5 Spirits Camphor. %6 Sulphur roll.. .. 2 5 Sulphur Subl. ...2 5 Tamarinds ...... 15 Tartar Emetic .. 40 5¢ Turpentine Venice 40 50 Vi , Ex. pure 1 = Znc Sulphate ee T 10 ore Holiday Goods ACARLOAD of samples are now at Saginaw in care of our Mr. W. B. Dudley with headquarters at the Bancroft House. Orders placed early are sure of the best attention. Hazeltine & Perkins Drug Co. Grand Rapids, Michigan MERICAN BEAUTY” Display Case No. 412—one of more than one hundred models of Show Case, Shelving and Display Fixtures designed by the Grand Rapids Show Case Company for displaying all kinds of goods, and adopted by the most progressive stores of America. GRAND RAPIDS SHOW CASE CO., Grand Rapids, Michigan The Largest Show Case and Store Equipment Plant in the World Show Rooms and Factories: New York, Grand Rapids, Chicago, Boston, Portland % Four Kinds of Coupon Books are manufactured by us and all sold on the same basis, irrespective of size, shape or denomination. Free samples on application. TRADESMAN COMPANY, Grand Rapids, Mich. FOOTE & JENKS’ CCQQLEMAN’S (BRAND) Terpeneless LEMON and tichcass Vanilla Insist on getting Coleman's Extracts from your jobbing grocer, or mail order direct to a FOOTE & JENKS, Jackson, Mich. niet poe Deen ee enn ee aan - ” “¥ 28 ; MICHIGAN GROCERY PRICE CURRENT. These quotations are carefully corrected weekly. within six hours of mailing. and are intended to be correct at time of going to press. Prices, however, are liable to change at any time. and country merchants will have their orders filled at market prices at date of purchase. ADVANCED DECLINED Beans Ceresota Flour Cream Tartar Corn Syrup Flour Peas Rice Rolied Oats Index to Markets 1 2 By Columns AMMONIA —— MEG ieee og es 5@1 30 12 oz. ovals 2 doz. box 75 Bloomingdale .. 18% Col. Carson yy... 18 A 1 AXLE GREASE WME. 6565455555. 16 va ee. st esceeree i Frazer's. i kcaetein Tne 1Ib. wood boxes, 4 doz.3 00 gtanqgara 1 80 B 1th, tin boxes, 3 doz. 235 Gajjon ee Baked Beans 1 3%lb. tin boxes, 2dz. 4 25 ee Bath Brick jy 10%b. pails, per doz. ..6 00 Littl Blui oe 1 15D. pails, per doz. ..7 20 Little Neck. Up. .. 2: 00 Breakfast Food. 1 25%. pails, per doz. ..12 00 ttle Neck, 2%. 1: @1 50 Broo 4 BAKED BEANS Bukiers ee oes eee ices sttee> «= Mo. A, per dor ...45@ 99 Burnham's pees. .° 7s 75 Butter Co oo zo. & per om, ee 49 Burnham's qts. :..:.:7 60 std ae Corn Candles .....cscsecses 1 BATH BRICK Weir 523... 65 10 Canned Goods ....... “ Hinglish .....:...+. vs DB AFOON o.oo ckcs tig 00 arta CNIS nieces cces ; BLUING Fancy .... 1 80 feasas Se 8 Jennings’. French Peas Bees eaters 3 Condensed Pearl Biuing Monbadon (Natural) Chew sseeeee* 3 Small C P Bluing, doz. 45 per doz. ........... 1 75 Chocolate 2.0100:111. a Large CP Bluing, doz. 75 |) Gooseberries Clothes Lines ........ 3 BREAKFAST FOODS > 2 tuersenee 1 BO Cocoa ...--.s-----e+s» 3 Apetizo, Biscuits ....3 090 N® 2% Fancy ........ 2 35 Cocoanut ......seeees : Bear Food, Pettijohns 2 13 Hominy Coffee ....cccrccoccses 4 Cracked Wheat, 24-2 250 Standard ...... ba 85 Confections ....+++-+- 5 Cream of Wheat, 36-2 4 50 Lobster Cracked Wheat ...... ; Cream of Rye, 24-2 .. 3 00 MAN. oats a. as bce 1 88 Crackers ...--sseeres 9 Posts Toasties, T. Me AO: seeabccccse cise 8 15 Cream Tartar .......- 6 No 8 2 80 Mackerel D ve Toasties, T. 2 99 Mustard, 1m. ....... 1 80 Dried Fruits .......-- © parinose, 24-2 92.2222. 270 cert 2. 3 F Grape Nuts ...... 279 Soused, 2tp. " 26 de g Grape Sugar Flakes.. 2 50 Tomato, 1tb. . * 450 Farinaceous Good: ... g¢ Sugar Corn Flakes .. 250 ‘Tomato’ su. | 2 80 Fishing Tackle ...... 7 Hardy Wheat Food . 2 25 r ee Flavoring Extracts .. 7 Postma’s Dutch Cook 2 7% Sintels Mushrooms oer = Feed ....0- 2 Boland Rusk co ee 2 90 aa eo” g “A eeeveeeeeeeeee@ r.) ogg’s oas ce . eeee a epic a 3 “3 er 3 30 Buttons, > ei 25 eliogg’s Toaste ce sters Gelatine ...ccccceeees : Flakes se, Covo, 1%. — @ 85 Grain Bags ..--+-+-++- Kellogg’s Toasted Wheat Cove, 2Ib. ........ @1 60 H Biseuit ee eceeee - 3 30 Plums mohe os Kellogg’s Krumbles .. 2 70 Plums .......... 990@1 35 Krinkle Corn Flakes 2 00 Hides and Pelts ...... Horse Radish ........ men. eet ae. cae 3 J meee eee Flakes, 3 Pears In Syrup No. 3 cans, per doz. ..1 50 @eee2 Pe Marrowfat . . 1 00 soseee 2 Early June 1 10@1 25 SOUY occ cecscsseehe ss 8 Ma y ae a ag "Flakes 280 Wari Jelly Glasses ......... 8 Minn. Wheat, Sareat 3 15 arly —. iso1 55 M Igrain Fo pee ca iieeeeieont vesssee & Balaton Wheat Food’ 450 NO ig’sise ‘can ple Gs 2 aa... g Ralston Wht Food 10c 1 45 — oe re 6 Mets Canned .. 9 Saxon Wheat Food ..2 60 Pineapple Mince Meat .......... 8 Shred Wheat Biscuit 360 Grated ........ 1 75@2 10 Molaseos weet 8 Arlacutt, 18 ees teee 1 $0 Sliced ......... 95@2 60 eoeesensee is ury’s es er’ P Mustard .....-...-...6 $8 Bost Tavern Special 280 Pair ew N Quaker Puffed Rice ..4 25 Good ............... 90 Nuts seseeesese @ Quaker Puffed Wheat 285 Fancy ............... 100 re Quaker Brkfst Biscuit 190 Galion .........0...) 2 40 é ° Quaker Corn Flakes 1 75 R lanes Olives sasescesceees 8 Victor Corn Flakes ..220 giana oo . : aoe Pane By = Saimon eat Hearts ...... epaies beers 2. See... -. 4 50 tan > ae Pipes ..........s.ssse2 8 Hivapor’ed Sugar Corn 9 Red Alaska ....1 58@1 66 Playing Cards s..ss--> : BROOMS Med Red Alaska 1 20@1 35 Potash -.--rcrresssees 8 Fancy Parlor, 25 tb. ..425 Pink Alaska .... @ 96 Provisions §...-..-+.++ Parlor, 5 String, 25 Tb. 4 00 Sardines R Standard Parlor, 23 Ib. 3 50 Domestic, %s ........ 3 75 9 eae oe ace = pea < a : e Cake oe. ecial, o seccee omestic ustar Rolled “Oa! eee eee 9 Warehoune, 33 Ib. .. 425 French, Ys eceeucs O38 s Co ocean eee peeesarcee 23 ‘ancy OK 2.06... auer Kraut Salad Dressing ....... : BRUSHES No. 8, CANS .......000% 9 No. 10, cans ..........2 40 15 Shrimps 95 Dunbar, ist doz. .... 1 45 85 Dunbar, 14%s doz. .... 2 50 Succotash F eeesseeccccee rub 9 Solid Back, 8 in. ..... 9 Solid Back, 11 in. 10 Pointed Ends ........ 10 Stove Cooeecosecrnesseooe 10 No. Seeceseersecessee 17 No. cee e cee eenaa 1 25 eerecesecoses 1 20 ee | i7¢ Fancy 1 25@1 40 2 © oes kee BOO si cuccccucsccces 2 Shoe Strawberries sGhisesseneuncs./ a0 2h 8 ow ee 28: Standart: ...... 95 ccc issddenaetas Ge NA To ee 1 a AREY 6.653. 2 25 4 coos 0. \ ceeabeeceechoee 8 10 T t = No. paesscusedaccvss 1 00° Ganed SP rinneacoiwe 1 — Sauces e@eaeteees 10 BUTTER COLOR Fancy e@eeee e@eeces 3 wecccccccceseccces 10 Dandelion, 25c size ..2 00 No. eoscccccee 10 ees sacesses Uy 18, 18 CARBON OILS WEEE ococsscccccc.. CANDLES earouda Vv eee Perfection «....+.+-+. 10 . Peete , Gasoline ...... Vinegar ...-seseeeeeee 18. Wicking ........+..0+. Gas Machine ........ 22.9 w CANNED, goons Deodor'a Nap’a .... Be MOG sis ee wa Woodenwaie 2 05 Voigt Milling Co. Voigt’s Crescent ..... 5 50 Voigt’s Royal ........ 5 90 Voigt’s Flouroigt .... 5 50 Voigt’s Hygienic Gra- ham aca eae ss 4 65 Watson-Higgins Milling Co. Perfection ee PIOUP oo ec as - 6 Perfection Fiour yeceace Tip Top Flour ...... 4 85 Golden Sheaf Flour ., 4 Marshall’s Best Flour 6 Worden Grocer Co. Quaker, paper ....... 5 30 Quaker, cloth ....... 5 40 Kansas Hard Wheat Voigt Milling Co. Calla Lily ........... 5 50 Worden Grocer Co. American Eagle, %s_ 5 50 American Eagle, %s 5 40 American Eagle, %s 5 30 Spring Wheat Roy Baker. N@zettea seca cians 5 50 Golden Horn, bakers 5 40 Wisconsin Rye ........ 4 15 Bohemian Rye ........ 4 35 Judson Grocer Co. Ceresota, 4s ........ 6 50 Ceresota, 4s ....... - 6 60 Ceresota, 1s ........ 6 70 Voigt Milling Co. Columbian ........... 6 20 Worden Grocer Co. Wingold, %s cloth ...6 50 Wingold, %s cloth ...6 40 Wingold, %s cloth ...6 30 Wingold, %s paper .. 6 35 Wingold, 4s paper .. 6 30 Bolted 4 Golden Granulated .. 4 70 Wheat New Red ......5.c.345 80 New White ......0055. 80 Oats Michigan carlots .... 44 Less than carlots .... 46 Corn CArlots® 6c). eice sconces 88 Less than carlots .... 90 Hay Carlota 2025 623. 15 00 Less than carlots ....17 00 Feed Street Car Feed ...... 35 No. 1 Corn & Oat Feed 35 Cracked Corn ........ 35 Coarse Corn Meal .... 35 FRUIT JARS Mason, pts., per gro. 4 25 Mason, qts., per gro. 4 55 Mason, % gal. per gro. 6 90 Mason, can tops, gro. 1 30 LATINE Cox’s, 1 doz. large ..1 45 Cox’s, 1 doz. small .. 90 Knox’s Sparkling, doz. 1 25 Knox’s Sparkling, gr. 14 00 Knox’s Acidu’d doz. 1 25 Nelson’s ............. 150 Oxford ....... 15 Plymouth Rock, Phos. 1 25 Plymouth Rock, Plain 90 GRAIN BAGS Broad Gauge ........ 18 Amoskeag ........... 19 Herbs MARG! Siseveceecseecus Un FODDER fe vceeccetaccecs IB Laurel Leaves . 15 Senna Leaves 25 HIDES ‘AND ‘PELTs Hides Deedes s en ke Green, No. : Sewn tens AE . ocepase Lae Cured, No. 2 ......... 12% Calfskin, green, No. 1 1 Calfskin, green, No. 2 13% Calfskin, cured, No. 1 1 Calfskin, cured, No. 2 3 1% Shearlings ::..° 10@ 40 Tallow INO De i mic CU Wool Unwashed, med. @ Unwashed, fine .. @ HORSE RADISH Per doz. Jelly 5Ib. pails, per doz. ..2 40 15%. pails, per pail .. 55 30%. pails, per pail ..1 00 JELLY GLASSES S pt. in bbis., per doz. 15 pt. in bbls., per doz. 16 oz. capped in bbls. DOr dow 6 ....6.655.. 18 MAPLEINE : oz. bottles, per doz. 3 00 oz. bottles, per doz. 1 75 MINCE MEAT Per case ee eeseccccce MOLASSES New Orleans Fancy Open Kettle .... 42 Choice 5 WEP esc ak.. s Half barrels 2c extra Pe eerreneceseoes Red Hen, No. 2% ....1 75 Red Hen, No. 5 ......1 75 Red Hen, No. 10 ......1 65 MUSTARD % th. 6 th. box ...... 16 OLIVES Bulk, 1 gal. kegs 1 00@1 10 Bulk, ? gal. kegs oor 05 Bulk, 5 gal. ke 90 0 Stuffed, 5 oz. oe 90 Stuffed, a. eos 1 26 Stuffed, 14 oz. ...... 2 25 — cnet stuffed) eg twes ou eo. 2 25 Mareantiia, i oz. eacea se 30 Lunch, 10 oz. ........ 1 35 Lunch, 16 - 2 25 Queen, Mammoth, “19° nea do's cikicle, 4 25 Queen, Mammoth, 28 eueeee seuss ee 5 75 Olive” Chow, 2 doz. cs. per dom, 5.00... ,.. . 2 25 PICKLES Medium Barrels, 1,200 count ..7 75 Half bbis., 600 count 4 38 5 galion kegs ........1 90 Small Barrels ..... ereccces 9 50 gp barrels ........ 5 2d 5 gallon kegs ........ 3 25 Gherkins Barrels ............ 1400 Half barrels ........ 6 50 5 gallon kegs ....... 250 Sweet Small Barrala o.oo ce. «+. 17 00 Half barrels ...... ie O25 5 gallon kegs ....... 3 50 PIPES Clay, No. 216, per box 1 75 Sieve T. D. full count 2 eee cuae eau ca PLAYING CARDS No. 90, Steamboat ... 75 No. ~ Rival assorted 1 No. 20, Rover, enam’d 1 No. 372, Special ......17 No. 98 Golf. satin fin. 2 00 No. 808, Bicycle ......2 No. 632 Tourn’t whist 2 POTASH Babbitt’s, 2 doz. ......1 75 PROVISIONS Barreled Pork Clear Back ....24 00@25 00 anore Cut Cir : ore 00 Beats ccs: 00@20 50 Brisket | ,Clear it ee 00 g Clear Family . essece 26:00 Dry Salt Meats SP Bellies esos 144@15 Lard Pure in tierces 11% 12 componna Lard ‘% 0 tb. tubs ie 60 Th. tubs ....advance 50 2, tubs ....advance 2 20 Ib. oie -. advance % 10 tb. -..advance 7% 5 Ib. ci ils .. advance 1 8 Ib. pails ...advance 1 Smoked. Meats Hams, 12 Ih. av. 20 @21 Hams, 14 tb. av. 19 Hams, 16 tb. av. 18 Hams, 18 fb. av. Ham, dried beef CO ae ae 29 California Hams 14 Picnic Boiled Hams ....... 19%@20 Boiled Hams .. 30 30% Minced Ham .. 14 14% Bacon ......... 18 @2é4 Liver Bologna ....... 13 12% Beer eseses av Frankfort 13% FOCe ce. ca. 14 VOR icc cccuccccs. OL TDOMBUG Svcs ccceccescc: 2 Headcheese ... coe JO Beef Boneless .... 20 00@20 50 Rump, new .. 24 50@25 00 Pig’s Feet he OD cc icciicccce 2 % bbls., 40 Tie. ies 2 1 bel Vicbeneecueseues He 80 tbs. Casings Hogs, per % ......... 85 Beef, rounds, set .. 18@20 Beef, middles, set ..80@85 Sheep, per bundle 85 Uncolored Butterine Solid Dairy ....12 @16 Country Rolls .. 12% O18 Canned Meats Corned beef, 2 th. ....4 75 Corned beef, 1 tb. Roast beef, 2 th. ....4 75 Roast beef, 1 th. ....2 50 Potted Meat, Ham Flavor, %s Wiese ee Potted Meat, Ham Flavor, Ys aon 86 Deviled Meat, Ham Flavor, 4s ...... 55 Deviled Meat, Ham Flavor, %s Gekesee 06 Potted Tongue, Y%s .. 55 Potted Tongue, %s .. 95 RICE @7% % bblis., seese 8 00 PANO: 6. ccgsus esas Janak Style ..... 5 @6™% Broken .......... 3%@44%4 ROLLED OATS Rolled Avenue, bbls ....5 50 Steel Cut, 100 tb sks 2 80 Monarch, bbls. ........ 5 25 Monarch, 90 Ib sks. 2 50 Quaker, 18 Regular ...1 45 Quaker, 20 Family....4 40 SALAD DRESSING Columbia, % pt. ...... 2 Columbia, 1 pint wale ce oel Durkee’s, large 1 doz. 4 Durkee’s, small, 2 doz. 5 25 Snider’s, large, 1 doz. 2 Snider’s small, 2 doz. 1 SALERATUS Packed 60 Ibs. in box Arm and Hammer .. 3 00 Wyandotte, 100 %s .. 3 00 SAL SODA Granulated, bbls. ...... 8e Granulated, 100 lbs. cs. 90 Granulated, 36 pkgs. .. 1 25 SALT Common Grades 100 3 Th. sacks ...... 2 6 70 4 Ib. sacks ...... 2 40 60 6 Ib. sacks ...... 2 40 28 10 Ib. sacks ...... 2 25 56 Ib. sacks ........ 40 40° 10: SSCHS 45... 20 Warsaw 66 iB. sacks ........< 236 28 tb. dairy in drill bags 20 Solar Rock 56 TR. SACKS i .c.5... 6. 6 26 Common Granulated, Fine ..... 1 05 Medium, Fine seexeecs Lae SALT FISH Cod Large, whole ..... @ 8 Small, whole .... 7% Strips or bricks 9@13 Pollock % Smoked Salmon SWS ec eseesss Halibut Strips Wecuiescceneeum 8 CRUDE 6. cisacccces 19 Holland Herring Y. M. wh. hoop bbis. 10 56 Y. M. wh. hoop %bbls 5 50 Y. M. wh. hoop kegs 65 Y. M. wh. hoop Milchers kegs pAtgenstensess Standard, gerne Pe Standare, bb dee i3 Standard, a“ &4 Trout No. 1, 100 tbs. ...... cae eeesve No. 1, 40 tbs. .... 25 No. 1, 10 Tbs. «....... 90 No, 1, 3: the. ........ %% Ma e eadeanca bk 20 es: Me Redes dca 2 o. 1, 100 Ibs. ceyee eee No. 1, 40 Ibs. ........ 61 No.:d;, 16 Ihe. 2. 2 70@6 75 Macaroni. ....5 1 70@2 35 Splees ....v008 40@ 85 BVerds wn... sees “+s @ 7 1 Th. boxes, per gross 9 00 3 th. boxes, per gross 24 00 CHARCOAL Car lots or local shipments, bulk or sacked in paper or jute. Poultry and stock charcoal. M. 0. DEWEY CO., Jackson, Mich. TRADESMAN 15 August 19, 1914 16 17 BAKING POWDER Roasted German Mottled, 25 b. 3 95 K. ¢ . Dwinnell-Wright Co’s B’ds cae tee _ = ; - OZ. . 10 oz., 4 doz. in case 85 Marseilles, 100 cks. Be 4 00 15 oz. 4 doz. in case 1 25 Marseilles, 100 ck. toil 4 90 20 oz., 3 doz. in case 1 60 . ; Marseilles, % bx toil 2 10 25 02., f Gam in. case 2 00 ce . 50 oz., 2 doz. plain top 0 1 Nt roctor & Gambl 4 50 oz. 2 doz screw top 4 20 WHITE HOUSF I —— 80 on, 1 dos. plain ten 6 6 ; — Bye ces seiecgecs BOR 80 oz., 1 doz. screw top 6 75 hos nee ee ee Barrel Deal No. 2 eet’ OB. ...se00. 6 7B ¢ dan each tA th one ar oe: eeivicsseses & Oe 25 oz 32 80 With 4 dozen 10 oz. free Barrel Deal No. 2 6 doz. each, 10, 15 and Oo. OF. cscs ce ecceees 24 With 3 dozen 10 oz. free Half-Barrel Deal No. 3 Swift & Company Swift’s Pride ....... 8 18 White Laundry ..... 3 7% Wool, 6 oz. consh 06 Wool, 10 oz. bars ....6 @& OS OR iss s eke 16 40 With 2 doz. 10 oz. free All cases sold F. O. B. jobbing point. All barrels and half- barrels solid F. O. B. Chi- cago. Tradesman Co.’s Brand: Black Hawk, one box 2 6@ Black Hawk, five bxs 2 40 Black Hawk, ten bxg 2 25 A. B. Wrisle Good Cheer inka 4 Old Country ........ 3 4 White House, 1 Th. ...... White House, 2 ID. ....... Excelsior, Blend, 1 T..... Excelsior, Blend, 2 th. .... Tip Top, Blend, 1 tb. Royal. Blend ......ccesece Royal High Grade .. Royal eoee 10c size .. 90 %%b cans 1 35 6 oz cans 1 90 Scouring Sapolio, gross lots .. 9 50 Sapolio, half gro. lots 4 85 Ylb cans 2 50 Superior Blend ....... nee Sapolio, single boxes 2 40 %Ib cans 3 75 Boston Combination ..... —— hand wirceees 3 2 Di ne, cakes .. it) cans 480 Distributed by Judson scourine, 100 cakes .. $ 56 Grocer Co., Grand Rapids; Lee & Cady, Detroit; Sy- mons Bros. & Co., Sagi- naw; Brown, Davis & War- 3%) cans 13 00 5b cans 21 50 CIGARS Soap Compounds Johnson’s Fine, 48 2 3 Johnson’s XXX 100 Be 4 Scbeese @ 3 sass Johnson Cigar Co.’s Brand ner, Jackson; Godsmark, Rub-No-M Dutch Masters Club 70 00 3 ; ore ig 2 Dutch Master Grande 68 00 Durand & Co, Battle Nine O'clo® ...--+- Dutch Masters, Pan. 68 00 Creek; Fielbach Co., To- ledo. Washing Powders Little Duteh Masters (300 lots) 1 0 APUWIOGEB on cccccesns Gee Jay (300 lots) ..10 00 Babbitt's AT16 wc. ca 3 18 El Portana Racal 2220083 00 Gold Dust, 24 large ..4 30 S.C. We nese eee e eee 32 00 Gold Dust, 100 small 3 85 Johnson’s Hobby ....32 00 Kirkoline, 24 4Ib. ....2 80 Johnson's As It Is ..33 00 Lautz Naphtha, 60s ..2 4¢ - Lautz Naphtha, 100s 3 75 Worden Grocer Co. Brands Pearline ............. 3 7% Canadian Club a sa ae a6 Londres, 50s, wood ....35 ae i Londres, 25s tins ......35 Snow Boy, 60 5c ....2 46 Lon@res, 300 lots ......10 COFFEE OLD MASTER COFFEE \ Snow Boy, a ee a Royal Garden Tea, pkgs. 40 4s. ...3 85 THE BOUR CO., TOLEDO, CHIC. aoe ee SOAP Lautz Bros.” & “o. The only Aeme, 30 bars ..... 4 00 5c —_— = bars, as oe. : - ome, bars, 7 Acme 100 cakes... 3 Cleanser aster, 1 ; 4 00 ce et ke oma rman Mott anne OW Master Coffee .... 31 German Mottled, 5bx. 3 15 best itc kinds San Marte Coffee ..... German Mottled, 10 b. 3 10 a - CANS - $2.88 FITZPATRICK BROTHERS’ SOAP CHIPS White City (Dish Washing) ....... ese tcs cs Accs us 210 Ibs. .....3c per Ib. Tip Top WOORUMEIG). 45 5+ 5 = 05>55 epee eR ....200 Tbs...... 4c per Ib. No tLaundry Dry......... Bek ea eee ce sak ee os. Ree OB. 5566 5c per Ib- Palm Pure Soap Dry ..........5+5005550585 coe Guaeeeeen eas 300 Ibs... ..6X%c per Ib. Public Seating for all Purposes World’s Largest Exclusive Manufacturers Church Furniture of Character Being the only exclusive designers and builders of Church Furniture we are known as an authority on this ee Your building committee should have our -4, American Steel Sanitary Desks Built of steel to withstand strain. All parts are electric welded into on‘ indestructible unit. Your school board should have our illustrated book & C Motion Picture Theatre Seating Highest in quality, lowest in price. World's largest manufacturers of exclusive designs in opera chairs. Send floor sketch for FREE SEATING PLAN and book §-C-], L F it We specialize Lodge, Hall and O ge ur n I ur e Assembly seating. Our long experience has given us a re of requirements and how to meet them. Many styles in stock and built to order, including the more inexpensive portable chairs, veneer assembly chairs, and luxurious upholstered opera chairs. Write for book §-C-2, €imerican Seating Company 14 E, Jackson Bivd., Chicago New York Boston Grand Rapids Philadelphia ive Rewer aw ae ee ee ee eoooo Wo >- D. August 19, 1914 i Being Po hed hire Ne MICHIGAN TRADESMAN ‘Ss fi or) TOMmayele DI Ue BUSINESS CHANCES. For Sale—Shoe store with established trade in good live city of 7,000. Good location, rent reasonable. Address or call The Star Shoe House, Grand MHaven, Mich. f 492 For Sale—Grocery and meat market in a good sized town in Southern Michigan. Good location. Best reasons for selling. Exclusive agent for the Marco grocery products. Address Marco, care Trades- man, Seventy-five bbl. capacity flour mill for sale or exchange, located in good county seat town in Eastern Kansas. A No. 1 people, good churches, schools, lecture course, Chautauqua, Commercial Club, on valuable lots near depot, close to business ecnter. Three railroads cross here, giving six points of outlet for by products, transit rates from the best wheat fields of Kan- sas, side track at door, wagon, scales, dump. Only elevator in town, only mill in county, substantial three-story. stone building, engine room, steam power, corn department alone doing $75,000 worth of business per year. Up-to-date sifter sys- tem, Wolf Co., Pa., just installed, war- ranted by them to turn out product equal to the best. $5,500 encumbrance, $4,000 of which can run or be lifted. --~ The Panama Canal, the greatest engineering achicvement in the world, is now open for traffic, and—there is no foreign traffic. Could anything ¢ August 19, 1914 be more sardonic? Just when the most notable peace enterprise is done, the war comes on to paralyze ocean transportation. The one is an enorm- ous constructive task completed; the other bids fair to be the greatest de- structive action of humanity of which there is any record. The amount of capital which will be destroyed in Europe alone, if this war lasts a few months, would build several such canals. Of course, so far as ocean transportation is concerned, this is a passing condition, while the Panama waterway is presumably there for all time, and it will profit by the trade revival and regeneration of American shipping whenever they come. But it is doubtful if any one happening could throw into clearer relief the essentially wasteful and destructive character of the war abroad than Col. Goethals’ notice to the world that the greatest American conquest of peace is ready to serve those who are so busily cutting each other’s throats. The twenty-eighth annual picnic of the Grand Rapids Retail Grocers’ Protective Association will be held at Lowell, Thursday, August 27.. The Master Butchers’ Association will participate in the event as usual. All the grocery stores and meat markets will be closed on that day. A special train will leave the Union Depot at 8:30. The fare is 82c for the round trip. Children under 12 years of age, half price. Tickets can be obtained from all grocers and butchers, who are requested to invite their custom- ers to join in the event. The picnic will be held on the island at Lowell, where a programme of sports and athletic stunts will be pulled off on the completion of the luncheon. —_+--.____ The Wm. P. Canaan Co. has re-ar- ranged its wholesale establishment at 5 and 7 Ionia avenue, utilizing the first floor as a sample room, the second floor as a “stock room and the base- ment as a storage for reserve stock. These three floors comprise 20,000 feet of floor space. Eight years ago Mr. Canaan’s combined sample and stock room occupied less than 100 square feet. His original stock was post cards. At that time his single traveling representative carried a small sample book, containing per- haps 100 cards. Now the five travel- ing men of the house are compelled to carry from one to three trunks apiece and the line is constantly ex- panding in both variety and volume. Robert Chapman, whose general stock at Fenwick was tecently de- stroyed by fire, has re-engaged in the grocery business. The Worden Gro- cer Co. furnished the stock. Harry Hartzler, formerly engaged in trade at Goshen, Ind., has removed to Nappanee, Ind. and purchased the O. T. Himbaugh grocery stock. ce _BUSINESS CHANCES. For Sale—Grocery stock and fixtures, invoice about $1,300. Will take much less if taken at once. Don’t write unless you mean business. Reason for selling, want to get outside on account of health. Lock Box 72,- Shepherd, Mich. 494 _A good paying cafe, most modern in city. Excellent location. For sale cheap. Jas. W. Oakes & Co., Grand Haven, Mich. 493 nee oo s 8 Se ae, ae i, snes aN —<—= ee nt ——— = i festace a im > es en a ae: * Catalogue? 7 Your aus in > more business, will be of greater efficiency and be of more real assist- always be uptodate, and cost you less than the bound catalogu issued évery season. Its attractiveness, compactness, will favorably impress both customers and salesmen alike. KALAMAZOO LOOSE LEAF BINDER COMPANY KALAMAZOO, MICHIGAN a’ “Kalamazet” Catalogue Cover will produce — ance to your traveling men, than’ you ever thought possible. It beh ; . The. only sealer that does not get your fingers $&ticky. That always holds the tape | firm and ready ‘to grasp. ‘Saves half expense in doing up packages. . Makes nicer package. Our customers are pleased. We ship by sacl post, both SEALERS . and tapes. a : : ~ Write for prices. The Korff Sealer Manufactured by Korff Mfg. Co., Lansing, Mich USE CITIZENS TELEPHONE COMPANY'S LONG DISTANCE SERVICE Reaching over 200,000 telephones in Michigan alone, and every telephone i in Detroit CITIZENS TELEPHONE COMPANY RAM ONA RESORT Among the special features of the summer season | which attract visitors to Grand Rapids are— Boman Theater, with comprehensive vaude- ‘ vite programmes twice daily. : - The Wonderful Derby — which atfords a _ thrilling ride. | | u Two big new rises picnic pavilions i in the New _ Family Picnic Grove. Ramona Dancing Casino, where all the new i “dances Prevail. it ora ilies The wise, up-to-date grocer will sell what the cus- tomer asks for, but it is well to remember that “is not a mush or a porridge. You have to chew Shredded Wheat. Children cannot bolt it down as ‘they do a mussy porridge. Chewing is the first pro- cess in digestion. In children it develops sound teeth and healthy gums. clean, always pure, always the same. ez It is always fresh, always TRISCUIT is the Shredded Wheat wafer —a crisp, tasty whole wheat toast—delic- ious with butter, cheese or marmalades. Shredded Wheat Biscuit is packed in odorless spruce wood cases which may be readily sold for ten or fifteen cents, thereby adding to ‘the grocer's ads MADE ONLY BY The Shredded Wheat Company NIAGARA FALLS, N. Y. LOR hae ae eae TAX oN < AS SIPRIINIIVSISEIOLI OI OIA NPD F De ea Seas CS Geirasana ROE eer | ‘Reynolds Flexible Asphalt Shingles | In Natural Colors, Unfading i RED—GREEN—GARNET—GRAY ; vs ye Ny Ne PENS CLES PEN LON CO eon HAVE ENDORSEMENT OF ' LEADING ARCHITECTS CE OEE ES ZG Saab accaekes An Fully Guaranteed Fire Resisting , ee aed Ww ane ey fe ot Beware of IMITATIONS. Ask for Sample and Booklet. Write us for Agency Proposition. - a H. M. REYNOLDS ASPHALT SHINGLE CO. @ Original Manufacturer ‘GRAND RAPIDS, MICH. A Compounds ‘as Superior Quality Our Paris Green packed by our new American System. Reliable dealers wanted. - édreos Dept. T.. _ CARPENTER-UDELL CHEM. CO., Spraying “=x | aro (AEG. 2. S.PAT. OFF) NEW PRICES—BIGGER MONEY | FOR GROCERS URTHER price reduction in force on Karo in the 5-lb., 10-lb. and 20-lb. sizes give grocers a fine chance to. clean up profits on this great American Staple. A still further increase in profits by ordering Karo ‘from your jobber in 5-box lots and upward (straight or as- sorted). On all such orders your jobber will prepay freight up to 25c a hundred weight, Get your orders in. CLOSS Ta Ee Re Starch y THE BIG PACKAGE OF THE CLEAN un STARCH A i. aoe is the big profit making Ri starch for the grocer. Every family in your community is a prospect for Argo. : No wastage; no profit - draining losses from exrta ounces in “down-weight;” no time lost in weighing, wrap- ping, tying; no complaints of dirty starch from customers. Argo sells itself if you give it a showing. QINGSFORDS CORN STARCH THE STEADY SELLING CORN wv ExRwoo , i SOM TS. ive. STARCH FOR SEVENTY — ARN STARCH YEARS ‘i ae HE higher standards in articles gsr onc of food are putting a prem- ium on the cleanliness, purity and - delicacy of Kingsford’s Corn Starch. , Kingsford’s is nice business, easy to handle an ‘ doing its share towards keeping the grocer’s trade firmly established on the more profitable quality basis. Display Kingsford’s prominently on counters and shelves and be sure to keep up, your stock of Kingsford’s. Corn Products Refining Company NEW YORK - |El Portana Cigar This size No, 5 THE POPULAR SHAPE Handled by all jobbers—sold by all dealers G. J. JOHNSON CIGAR CO. Grand Rapids £20 ° 2, y {Y ' A oes clean Sanaa ie yh TAG en mex Distributed at Wholesale by oe oe €34 Judson Grocer Co., Grand Rapids aT er aT EE EEN seer 5 Raion one nen ~ cy joe +