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( we cae oe 2 waa Cade un RC Ae (eT (Nez Se bas Ms CES A x PUBLISHED WEEKLY (ow SG ios SSC OS zB ae Thirty-Second Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 2, 1914 Number 1615 as AP a. ont I NG, 24 iy FN a f ‘ ee y os Le a \\ — Wy? yew a Od 7 — WKS Nx ASK © ae PER oN a LESS ESS SIS io) Se De St eo we SI odo ooo aK “ime is of all things in the world the longest H| and the shortest, the quickest and the slowest, the most minute and the great- est, the most neglected and the most regarded, Without which nothing can be done, which _ devours all that is little and gives permanent life to all that is great « Nothing is longer than time, because it is the measure of eternitye Nothing is shorter, because it is insufficient for all our plans e Nothing is slower for him who waits, nothing more rapid for bim who enjoys « Cime stretches out to the infinite in greatness, and it is infinitely divisible in little- hess « All men neglect time, all regret its loss © Nothing can be done without time « Tt wipes out all that is unworthy of posterity and im- mortalizes great things. . Voltaire. Sood Yeast ee ee ee We are not a Mail Order House Good Bread Pe a 2S | But your orders by maz/ will re- | Good Health . 3 l ceive our very prompt and careful attention Sell Your Cashiers F LEISCHMANN’S Pie PUTNAM FACTORY, National . Go., Inc. | e YE AST | Grand Rapids, Mich. FLOUR | is the cheapest food product on the Recent years hive seen bulk goods go out and package Mar ket ae Ss Ss Ss goods come in.. Why? Because package goods are neat, clean, easy to handle, save time, prevent overweight, and please the consumer. All this is true of FRANKLIN CAR- | TON SUGAR, and, sugar is the one thing you cannot afford _. OUR WELL KNOWN BRANDS |. to oe : bulk.—you sell too much of it and sell it on too Ceresota—Spring Wheat |. small a profit to waste time and work on it and run the risk ; | of overweight loss. There’s a FRANKLIN CARTON Red Star—Kansas Hard Wheat SUGAR for every purpose, Granulated, Powdered, (Dainty Aristos or Red Turkey : Lumps), Small Cubes, Dessert and Table Confectioners’ Fanchon—The Kansas Quality Flour XXXX, so you can easily supply all the wants of your cus- Barlow’s Best Michigan Winter Wheat tomers by selling FRANKLIN CARTON SUGAR and | Barlow’s Old Tyme Graham thereby make a profit instead of a loss on all your sugar sales. ae your 1. Call up our Flour Department for some attractive prices. THE FRANKLIN SUGAR REFINING CO. PHILADELPHIA “Franklin Carton Sugar is guaranteed FULL meet: : and refined CANE sugar.” _ J udson Grocer Co. You can bay Franklin Carton Sugar in original containers The Pure Foods House of 24, 48,60 and 120 lbs. GRAND RAPIDS MICHIGAN For a limited time and subject to withdrawal without advance notice, we offer ‘SNOW BOY WASHING POWDER 24s FAMILY SIZE through the jobber—to Retail Grocers 25 boxes @ $3.60—S5 boxes FREE ‘ he 10 boxes @ 3.60—2 boxes FREE ' 5 boxes @ 3.65—1 box FREE - 2% boxes @ 3.75—%%box FREE F. O. B. Buffalo: Freight prepaid to your R. R. Station in lots not less than 5 boxes. | All Orders at above prices must be for immediate delivery. | This inducement is for NEW ORDERS-ONLY—subject to withdrawal without notice. Order from your Jobber at once or send your order to us giving name of Jobber through whom order is to. be filled. Yours very truly, benno | Lauttz, Bros. & Co. A) (a \ Cy Fo ON ESINC Ss ra U G RS OT S —— Thirty-Second Year SPECIAL FEATURES. Page 2. Detroit Detonations. 3. Honks From Auto City Council. 4. News of the Business World. 5. Grocery and Produce Market. 6. Upper Peninsula. 7. Cash vs. Credit. 8. Editorial. 10. Financial. 12. Successful Salesmen. 13. The European War. 14. On the Right Road. 15. Doings in Michigan Cities. 16. Big City Methods. 18. Butter, Eggs and Provisions. 20. Show Card Writing. 22. The Meat Market. 24. Bankruptcy Matters. 28. Woman’s World. 30. Dry Goods. 32. Hardware. 34. Clothing. 35. Items From Mears and Muskegon. 36. Shoes. 39. We Should Be Ready. 40. The Commercial Traveler. 42. Drugs. 44. Grocery Price Current. 46. Special Price Current. 47. Business Wants. COUNTER-CURRENTS. Two distinctive currents in trade not heretofofe visible have been created: by the war in Europe. On the one hand, there is anticipatory buying in many lines, chiefly because the purchasers are stocking up in ex- pectation of higher prices growing out of derangement of imports and exports. As a result of this con- dition, mills and factories which prior to the outbreak of hostilities were op- erating on one-third or one-half time, have, in numerous cases, resumed at or about full capacity. This is not the case with those that depend upon export trade. With many of them, orders have _ been either cancelled or held in abeyance. This has necessitated rigorous cur- tailment, cutting down operations from 80 or 90 per cent. of normal ca- pacity to 50 per cent. This mixed condition has been aggravated by abandonment of extensions or by withdrawal of large contracts for sup- plies or raw materials manufactured in this country, owing to inability to get necessary banking accommoda- tions, There are still many instances in which the war is expected to be a boon to home manufacturers, because of the shutting off of imports from European markets. Cases were cited last week in which Eastern markets benefited in securing contracts for steel plates that normally would have been placed by England with German producers. But even these could not be filled here, because of the difficul- ties in shipping facilities. Plate mills have experienced a marked stimulus in the last ten days, some enlarging their output 30 per cent. over that re- ported prior to the breaking out of war. All these orders, however, are for the American market. The traditional picture of the coun- try store filled with self-made philoso- phers settling the affairs of the world aloes not seem to fit any longer. An GRAND RAPIDS, WEDNESDAY, SEPTEMBER 2, 1914 automobile trip of 3,000 miles has dis- closed a very different state of things, according to the editor of the Farm Journal. Only one farmer in ten broached the subject of the war, and even the alert country storekeepers were not in haste to bring the con- versation around to the subject of ultimatums and mobilization. They had something better and more vital to talk about—the crops. In the cities, the stock exchanges may suspend and bond houses send their salesmen away on an extra vacation, thus giv- ing large groups of people nothing to do except read headlines and dis- cuss possible developments in another hemisphere, but the American farmer is provided with more profitable oc- cupation. War or no war, he knows that the world must eat. It is agree- able to feel that there are thousands of persons in our part of the planet who have no time or inclination for “extras” because of the promise of extra prosperity that must be made good. The question is frequently and anxiously asked as to how long the present European war will continue. A great variety of opinions has been expressed covering practically every possible range of time from a month to several years. An opinion which is entitled to weight, because it comes from a man who has every oppor- tunity of knowing, is that of Lord Kitchener, who intimates that in his judgment it may be three years. If it goes along at its present rate it certainly would seem as if the people of all the nations would be more than decimated and absolutely exhausted before the end of that time. It is hardly probable that the early suc- cesses of the Germans will be ac- cepted as final on the part of the al- lies. They are more likely to put their backs even more firmly against the wall and fight even more fiercely and stubbornly. The length of the war is a matter about which every man is entitled to a different opinion, but Kitchener is in an exceptionally good position to judge. No explanation from German au- thorities of a sort to command seri- ous attention has yet been given of the destruction of Louvain. With the news only a week old, one can but cling to the faint hope that there may be, as to the devastation itself, some exaggeration, and, as to the provo- cation for it, some slight mitigation at least of what, on its face, is an ap- palling act of vandalism and ferocious cruelty. That the German govern- ment may find it possible to put it- self in a position to throw off, either by explanation of the deed or by pun- ishment for those who committed it, the fearful burden of guilt which otherwise will attach to that govern- ment and to the German nation, we most sincerely hope. For the mo- ment, judgment may in some degree be suspended, but never was there a time when a decent respect to the opinions of mankind more urgently called for a prompt defense of a na- tional act. Seeeeeeeemeeenn ence ere oe The kind of money which is popular is all a matter of habit. In this sec- tion bills are preferred to coin. Peo- ple generally carry no more gold and silver than is absolutely necessary, and whatever they have of the former they dispose of or exchange as quick- ly as possible A few years ago on the Pacific Coast the reverse was true and people did not think they had any money unless it was made of a prec- ious metal. Much the same condition obtained in England where coin was counted more desirable. Since the war commenced the banks have been putting out paper money and are mak- ing it in smaller denominations than hitherto have been in circulation. The English are inclined to look at it askance and to prefer a piece of gold to a five-pound note, but they will get used to it in a little while and learn to like it. It is not so much the character of the currency as what it will buy that is important. When a San Franciscan and his wife retired in their room in a New York hotel the other night, the man put a bill-fold containing $2,200 and two valuable railroad tickets under his pillow. The next morning, after the maid had changed the bed, the San Franciscan thought of his bill- The maid declared she had not seen it, and it was evident that no one had entered the room in the night. Away down in the bottom of the great laundry boiler filled with steaming clothes, a pillow slip was picked up and the bill- fold dropped out. The money and tickets were safe and the only damage done was in the signatures on the tickets, where the ink had run. Luck- ily no one had been accused of steal- ing the money, so no apologies were due. The incident only goes to show how easy it is to lose money. fold, but it was missing. The European war has already gone far enough to give a pretty correct idea and forecast as to the terrible loss of life and property inevitably involved. Thousands have already thus far fallen in the field, and they are but a fraction of those that must fall on all sides if the frightful battles are continued. Each side exaggerates the losses of the other, but, allowing for partisanship in the estimates, the in- disputable figures are fearfully im- Number 1615 mense. Kitchener solemnly warns the English people that they must be pre- pared for great sacrifices, and the French president tries to hearten his people and mitigate by prophecy the force of the blow. No one can read the accounts cabled across the At- lantic without being impressed by the terrific slaughter and without wonder- ing why it all happened and thinking how easily it might have been avoided. The people who go around begging a match may not be accommodated so willingly and obliging hereafter. The present supply of matches in the United States is low, and a good share of the supply comes from Europe. The ingredients that go to make match heads come very largely from Europe. The safety matches made abroad come exclusively from Austria and Belgium and already American chemists are preparing a_ substitute for the imported ingredients. Matches have been so cheap that few have economized in their use, but the head of one of the largest match concerns in the country points out that there is danger of an impending match famine as a result of the war and that it behooves Americans to be careful in their consumption of matches. Certain Grand Rapids men who hitherto have figured as_ theorists, rather than practical business men, are urging Henry Ford to interest him- self in Grand Rapids industries. In the opinion of the Tradesman such a consummation would be a calamity. Grand Rapids has always been known as headquarters for the manufacture of high grade goods. Mr. Ford’s reputation is based on his ability to sell junk at a fancy price. If we want to change Grand Rapids from a city of high ideals and with the reputa- tion for good goods to something cheap and shoddy, we can do it in no better way than by inviting Mr. Ford to become a factor in our community. Establish your business on a sound basis, but remember that mere talk is not the right kind of sound. Unsuccessful business men burden themselves with to-morrow’s troubles instead of to-day’s duties. Some candidates lose out because they are unknown and some because they are too well known. The man who is not smart enough. to make enemies is not smart enough to make money. ee Unless we are willing to admit our: ignorance we can never. acquire knowledge. If things don’t come your way, get some other way. : DETROIT DETONATIONS. Metropolis. _ Detroit, Aug.-31.—Learn one thing each week about Detroit: More than “70,000 flower pots are made each day in Detroit. M. G. Reeves, formerly with Kes- sel, Dickinson, & Kessel, clothiers, Pontiac, has opened a men’s furnish- ing goods store at 45 Grand River avenue. Mr, Reeves is a young man with lots of aggressiveness and abili- ty and his many friends predict a bright future for him in the mercan- tile world. . According to a local newspaper ar- ticle, George Bernhard Shaw boasts of the fact that he never smokes. But then, George isn’t dead yet. Mr. Martin, of Mitchell & Martin, Albion merchants, was in the city last week, looking after both the interests of the store and some local proper- ty he owns. After all, Providence seems to be on the side that sends out the re- ports. 3 The many friends of Charles S. McDuffee about the State will be pleased to learn of his success in the mercantile business. Charlie will be remembered as one of Burnham, Stoepel & Co.,’s special representa- tives, resigning his position with that house to engage in the dry goods and furnishing goods business’ with Charles Dryer a few years ago. Lat- er he purchased Mr. Dryer’s inter- est. The business, started on a smail scale, at 1337 Grand River avenue, has increased steadily until it was neces- sary to use the adjoining store. Nor was the space in the double store sufficiently large to handle the rapidly growing business, so Mr. McDuftece has arranged for a new modern store building to be erected for him but a few doors from his present location. So we continue to say as of yore, that traveling men average very highly when engaged in mercantile pursuits. _ We hope that the results of the re- cent election hasn’t caused ye Chron- ic Kicker from Mears to relinquish his humor making pencil. I. Goldberg, dry goods and furnish- ing goods, 550 Grand River avenue, is having his store remodeled and a new front installed. Important war news: Mrs. A. M. G., of Lakeview, installed 200 pickles in Mason jars for a few months’ hi- bernation-in the local dugout. P. C. Miles, of the firm of P. C. Miles & Co., Pontiac, was a Detroit business visitor last week. At this writing thousands of Grand Army veterans are in the city, which is decorated with the National colors in their honor. While it is a sad sight to see so many bent old forms, the contrast of the bov scouts is most striking. These future citizens are acting in every capacity possible that will bring relief and lessen the bur- dens of the old soldiers. It will not be amiss at this time to state that the labor union organizations not very long ago condemned the boy scout movement in this country. William R. Grainger, of Grainger, Hannan, Kay & Co., was seriously in- jured in an automobile accident last Thursday night and for a time his life was despaired of. The hospital au- thorities as late as Monday held out high hopes for his recovery. Mrs. Stecker, wife of J. H. Stecker, general merchant of Applegate, was in Detroit in the interests of the store last week. I. B. Krause, dry goods, shoes and clothing, was attarked by rowdies in front of his store last Saturday night and received many painful in- juries before the hoodlums were driv- en away. e will now reverse the axiom to “In time of war prepare for peace.” E. J. Smitter, the well-known Grand Rapids dry goods merchant, accom- panied by his family, motored to De- ‘Cogent’ Criticisms From Michigan’s troit last week. Mr. spending a couple of days-in the city looking after some business for his store and absorbing many of the won- derful sights that can only be seen in Detroit, started for Jackson and Kala- mazoo where stops were made before leaving for the Furniture City. Outside of everything the Trades-. man has said about him, Mayor Ellis of Grand Rapids, is all right. To show the versatility of the mod- ern traveling men, we have the news of the purchase of the Needham Busi- ness College by Walter Otis, a local traveling man and two others. Mr. Otis, who has been representing the Remington Typewriter Co., will act as Secretary and Superintendent and is highly qualified to fill the position. His associates in the enterprise, W. L. Blossom and A. A. McDermott, will act as President and Treasurer respectively. All have had experience as teachers in the special branches that will be taught in the institute. The name will be changed to the Grand Traverse Business Institute. Mr. Richardson, of the Richardson Shoe Co.. of Newberry, was in De- trait on business last week. Flint. an otherwise up-to-date and hustling city. with a population of approximately 40,000 people. has but one hotel, that being run on the American plan. M. B. Weinberg. general merchant of Prescott, is in Detroit on business this week, incidently visiting his many friends. Mrs. Philip Blumenthal, of West Branch, was in the city in the inter- ests of her department store last week. She was accompanied by her son, who will attend a business col- lege here. A new York hotel is suing a wom- an for a $5,000 board bill. A $5,000 hotel bill sounds just like Flint, Mich- igan, does it not, brother travelers? P. Rosenberg, 1475 Mack avenue. has let contracts for the altering of -his store. The alterations will con- sist of remodeling the inner part of the store and putting in a new front to replace the old one. The peace in Europe seems to con- sist of getting a piece of the other fellow’s hide. E. Goheen, well-known general merchant of Lincoln, was in Detroit on a business trip last week. Heine Hintz, Eastern Michigan representative for J. L. Marcero & Co. and prominent citizen of Armada, has been spending the summer at Lake Orion and many are the stories of his exploits that have reached our ears, for which we are duly thankful because we have to fill this page and we know of no one that we would rather write about than Heine. Heine, so we learn, lives in Armada because he figures that is the last place on earth the Kaiser would look for one of his subjects. He has been trying all summer to learn how to swim at Orion and wishes to announce to the world that he holds all records for speed in the water—going from the top to the bottom. Heine is very much put out about the reverses re- ported happening to the German army, but says there is no use of him going to war over there because it would be no time before his frame would be demolished. He is so tall that should he be lucky enough to dodge the bullets of the guns in the hands of the soldiers he is liable to bump into one of the shots fired from the aerial guns used in demolishing airships, so Heine will continue to read about his Teutonic brethren in the. newspapers and keep on selling candy and cigars at wholesale. Hirschfield & Rosenberg, Twenty- fourth and Buchanan streets, are en- larging and remodeling their dry goods and furnishing goods store. When the work on the building is completed, they will add a new shoe department. We are pleased at’ the request of MICHIGAN TRADESMAN Smitter after G. C. to commend George Gibley, owner of the American Hotel, at Mil- lington, for the courteous treatment and excellent service accorded the traveling men who have occasion to stop at his hotel. . John Curran, general merchant of Franklin, was a business visitor in the city last week. A politician is known by the friends. he doesn’t make. What has become of all the “home” industries that the protective tarift fostered and protected? After looking over Europe Satan must have a broad grin on his coun- tenance. William Doughty. formerly of Grand Rapids, where he was connect- ed with a Franklin automobile agen- cy, later coming to Detroit and be- coming connected with the Hupp Mo- tor Car Co., has gone back to his first love, the Franklin. He has open- ed a garage at 45 Charlotte avenue and will also act as distributor for the Franklin cars. Joseph Sempliner, general mer- chant of East Tawas and well-known among local jobbers, was in Detroit on business last week. After trans- acting his business he spent Sunday with friends in the city. Head lines in the dailies of last week: “Phone Girl Sticks to Post Until Bomb Strikes Office.” We con- sider her a very wise operator to quit the office at this juncture. R. Isberg, dry goods dealer at 1232 St. Aubin avenue, is having a build- ing erected at the corner of Chene street and Milwaukee avenue. When the building is completed Mr. Isberg will move his dry goods stock into ‘+ and will add a line of men’s clothing. Van Eyck & Klassen, two Holland City young men who came to Detroit about three years ago and opened 2 grocery store at 2956 Woodward ave- nue, (Highland Park) have prosper- ed in such a manner that to-day they conduct the largest and best store of its kind in that section of the city. There seems to be something about that little city of Holland that has the effect of turning out successful business and professional men. W. J. Miller, dry goods merchant at 1801 Mack avenue, has just return- ed from a trip through Canada. He visited the principal points of inter- est throughout the dominion on the trip. After reading how cheaply life is being held in Europe, we are perfect- ly willing to pay the advanced cost of living. Gard Wallace, lanky representative for Cohen Bros. & Co.. Milwaukee, tried conclusions with a Detroit street car last week. The representative came out second place, the car com- ing through without a mark. Mr. Keenan, of M. L. Keenan & Co., general merchants, Flat Rock, was in Detroit on a business trip last week, That the automobile business has not suffered to any extent as yet in Detroit is shown by the fact that nearly every factory is running with a full force. The Hudson Motor Car Co. is enlarging its cafe to provide ac- commodations for the extra work- men they have been adding to their force. Last year France produced 424.417,- 000 gallons of beer. What a shame it would be to destroy such a coun- try! Wm. A. Rein, agent for the De- partment of Commerce and_ Labor, who is in Detroit advising local ex- porters as to business getting in South America, is receiving an aver- age of thirty to forty calls a day from business men who desire to se- cure South American trade. Already there are “several concerns that are being. represented in that country, all of which portends a still more bril- liant future for the city. The truly valuable man is too busy to stop and find it out himself. September 2, 1914 “An optimist,” says Leo Spellman, of Runner & Spellman, Shelby, ‘“‘is a man who doesn’t worry about the cost of living—as long as his wife is able to take in washings.” The Board of Commerce presented each member of the G. A. R. a book telling all about Detroit. Mr. Schott, of Schott Bros., Frazer, was in the city last week in the in- terest of their general store. What has become of the old fash- ioned grocer who sold twenty pounds of sugar for a dollar? Come to think of it, what has be- come of the old fashioned dollar? “Smiling Bert” McDermid, the. Co- lumbiaville general merchant, was in Detroit last week scattering smiles and orders for imported merchandise among the local jobbers. It is a wise merchant who can. make : money when the rest of them cannot. Will B. Wreford, well-known writ- er and for the past three and one-half yéars Industrial Commissioner of the Board of Commerce, has resigned to take the managership of the newly organized Detroit Brick Manufactur- ers and Dealers’ Association. J. A. Payne. proprietor of the Peoples Store, Millington, was in De- troit last week looking over the fall styles and making purchases for the various departments of his store. Whatever it is, it cannot be as bad as being an innocent bystander in Bel- gium. Our esteemed co-scribe from Grand Rapids takes great delight in laud- ing the virtues of the Cody Hotel in Furnitureville. For the benefit of the Grand Rapids scribe, we wish to state that the Cody may be all right in some respects. but it is consistently violating the Henry law, which specif- icially states that hotels furnish indi- vidual textile towels for the use of its patrons. The hotel mentioned, ac- cording to reports, is still sticking to the old fashioned roller towel. John Stander, proprietor of the Morton House cigar stand, was in Detroit last week. Young, with A. Krolik & Co. and the subject of two countries, says that of all the ungrateful people the sailors are the worst. They make their living on,the water, but refuse to recognize it on land. J. L. Sandelman, of the Soo, one of the best known merchants in Northern Michigan, was in Detroit on business for his department store last week. At the Michigan Retail Clothiers’ Association convention. held in De- troit last week; the following well- known Michigan clothiers were elect- ed to the various offices: : President—Sam Folz, Kalamazoo. First. Vice-President—J. B. Hutch- ins, Grand Rapids. Second Vice-President—I. Lip- phardt, Detroit. Secretary-Treasurer — Abe Rosen, Muskegon. Executive Committee—Meyer May, Grand Rapids: R. T. Butcher, Kala- mazoo; Dick Boter, Holland; L. E. Oppenheim, Bay City; Henry House- man, Grand Rapids; Leo Harrington, Jackson; Max Heavenrich, Saginaw. Harley Davidson, formerly of Bay City, where he assisted in the man- agement of the Wenonah Hotel ci- gar stand, will now become a full- fledged citizen of Detroit. He will act as assistant to Fred Childs, who has charge of the city trade for Best & Russell, Chicago. Mr. Davidson will call on the local cigar trade. Sanford Cohen, member of Cohen Bros. & Co., manufacturers and job- bers of men’s furnishing goods, Mil- waukee, was in Detroit on a visit last week, a portion of the time being spent at Oxford, trying to spear a frog. Many—and not without reason —were the envying glances Mr. Co- hen cast at our beautiful city. H. D. Hoffman, dealer in ladies’ furnishing goods, Monroe is in De- troit this week on a business trip. Mr. Hoffman is one of Monroe’s vet- it i i September 2, 1914 eran business men, having been in business there continuously for twen- ty-seven years. New Zealand hotel employes work six days a week, according to a news report. Tush, we’ve seen lots of ho- tel employes who never work. M. A. Harvey, the quiet, unassum- ing druggist from Clarksville, was a business visitor in Detroit last week. Lyle A Devlin and Paul McKenney, two local young men and well-known to the. automobile trade, have organ- ized a distribution agency for the Grant and Haynes cars, the company having the agency for the latter car in Eastern Michigan only. The offices, sales rooms and service garage are located at 799-801 Woodward ave- nue. f It must be pretty hard to find a place in Europe where a bullet isn’t. Burglars broke into the store of Morris Goldman, at 667 Hastings street, and stole fifteen suits of clothes last Wednesday. The police are look- ing for the culprits and Morris is still doing business at the old stand with suits for all who call for them. J. O. Power, well-known druggist in Addison, with friends everywhere, was in the city on a business visit last week. Mr. Power is one of the best distributors of pleasantry and optimism that has been in our midst for some time. According to President Wilson, if Congress doesn’t behave, he will make the members punch a time clock. On August 12 the fluttering of wings announced the arrival of a huge stork at the s#home of Arthur Trufit Brevitz. After the general excitement subsided it was discovered that said stork had left behind a bouncing baby boy. The proud father wishes through these columns to issue a challenge against any light bantam weight in the world for a contest on any lung testing machine. Mr. Brevitz is man- ager of the underwear department for Burnham, Stoepel & Co. W. H. Friers, N. F. Dengler and Mr. Marwinski, Saginaw druggists, were in Detroit last week in the in- terest of their respective stores. It is reported that Turkey will de- clare war in a few days. Another pinch of the Sherman stuff added. C. P.. Varey, formerly manager of the truck department of the Peerless Motor Co., has resigned to become a member of the sales organization of the Federal Motor Truck Co. He will be district sales manager in New York and New England. A. I. Griggs, Orion druggist was in - Detroit on a business trip last week. Every jobbing house in Detroit re- ports splendid business for the past two weeks and the business was not confined to any one line of trade either. Undoubtedly the advertised notices of the scarcity of many differ- ent lines of merchandise had the ef- fect of stimulating business, although the business was bound to come witii- in the next thirty days any way. G. W. writes that Norman Egge- man desecrated the Sabbath last Sun- day by going fishing and all he caught was a seven pound call from his bet- ter half when he arrived home. Mr. Eggeman represents the Western Hat Cap Co., of Milwaukee. E. W. Calkins, South Lyons: A. O. Dersham, Seneca; Preston & Collins, Fostoria; M. W. Burke, Columbus; A. Blumenau, Whittemore; W. S. Bailey, Wayne; and Turska Brothers, of Wy- andotte, were among the many dry goods and department stores that were represented in Detroit last week. The Detroit News, which delighis in rapping the Detroit United Rail- way at the flimsiest pretext, to the disgust of all right thinking Detroit- ers, often sends out carriers who throw the papers in the wet or where ever they chance to land. However, we shall not attempt to blame the News for that. M. W. Goon, New Baltimore; Dr. G. J. Ward, St. Clair; F. R. Skinner, MICHIGAN TRADESMAN St. Charles; Hyzer & Mathews, Mi- lan; Peterson & Bryant, Grand : Sturgis; Mr. Hallock, Hillsdale; J. T. Delzell, Her- sey; and F. M. Miller, of Milan, were Michigan druggists who were in De- troit or were represented last week. H. J. Miller, Vassar, and H. J. Meyer, Redford, were accompanied by their wives. To see the grand reception given the veterans of the civil war this week, we can with impunity say that Detroit also knows how. Old Sol has extended the straw hat season to September 15. Good for Old Sol. Next week folows the Michigan State Fair in Detroit. James M. Goldstein. >> Honks From Auto City Council. Lansing, Aug. 31.—L. C. Dye re- turned last Saturday from Chicago, where he spent a good portion of the week attending the National Asso- ciation of Jewelers. F. D. Engle, who for several years very ably represented the American Seeding Machine Co., has severed his connection with that company and joined the sales force of ‘the Alma Motor Truck Co. George A. Eaton, formerly with the Bates Tractor Co., has purchased the A. G. Bishop dye and cleaning works, at 114 West Washtenaw, and assum- ed charge. George says he can re- move spots from anything but your character. T. D. Jacobs has’ received his transfer from Traverse City Council and will become a member of Auto City Council at our next meeting. L. J. Collard (Perry Barker Candy Co.) recently slipped off a Michigan Central train with a large market bas- ket which he zealously guarded un- til well out of the crowd. Then he carefully lifted the cover and took a look at the contents. Enquiry re- vealed the fact that said contents _Wwere nothing less than four ‘splendid bass weighing four pounds each. Mr. Collard says he caught them! but re- fused to say who threw them to him. The traveling men’s booster picnic, which was to have been given last Saturday under the auspices of our Council, has been postponed until next Monday, September 7, when, if the weather man will permit, the en- tire programme will be carried out as arranged by the committee. It will be remembered that last Saturday afternoon was ideal for such an event, but the weather bureau could give no promise of such weather Saturday morning when the committee decid- ed to call the picnic off and sent no- tice to all possible. Unable to stand such keen disappointment, many ac- cepted the invitation of Mr. and Mrs. J. C. Kinney and gathered at their beautiful home at 721 Wisconsin ave- nue for a 6 o'clock dinner, built of the goods things to eat already pre- pared. A very enjoyable evening was spent by all who found it possible to attend. The practical joker was very much in evidence around the office of the Perry Barker Candy Co. last Satur- day, when the sun came out so bright and many calls were made for John Newton, who was chairman of the committee on arrangements and was blamed for everything connected with the cancellation of the picnic. We certainly admire the self control of Mr. Newton under such trying cir- cumstances and are glad to know that forgiveness invariably followed ex- planations. Don’t forget the Council meeting next Saturday night. Initiation and other important work. H. D. Bullen... 2s. Busy men are usually so happy that they have no time to realize it. —_——_>2. A poor reputation may be better than none at all. ? Royal Baking Powder Co. Pleases and Pays Royal Baking Powder pays you a greater profit, pound, than any other baking powder. It sells easier. It sells faster. It pleases your customers. You wouldn't think of trying to establish a business by selling strong butter, stale eggs and rancid lard when you can sell fresh, sweet goods, so why should you sell baking powder containing alum and phosphate of lime when you can sell Royal Baking Powder made from pure cream of tartar? ‘‘Purity pleases and pays.’ New York pound for atin iba 6 Bn ile iia ie ait asm = | Wie ow" 4 pip Ho ae Ls SSS pee ey : 2 = ——<——e | hl [§ OF THE ee ay Sa) See AS pe SS Movements of Merchants. Grand Legde—J. L. Atkins succeeds Paul Jeunker in the grocery business. Bellaire—Marvin Beek has engaged in the restaurant and cigar business. Osseo—Fred Fuller succeeds’ Leon Crandall in the drug, grocery and coal business. Thompsonville—A. H. Smith has closed his restaurant and will remove to his farm. Lake Odessa—Will Irwin, formerly of Hart, has engaged in the clothing business here. Whitehalli—Herman B. Olsen has engaged in the flour and feed busi- ness on Lake street. Greenville—J. W. Davis has sold his grocery stock to C. G. Beck, who has taken possession. Middleton—H. L. Miller succeeds D. E. Brackett in the grocery, millin- ery and notion business. Manistee—William Rath has sold his interest in the Briney Inn Hotel to the Briney Inn Co. Detroit—The Hydrox Spring Water Co. has changed its name to the Hygio Spring Water Co. Conklin—Roland Miller succeeds Mrs. Wiliam Boosmbark in the res- taurant. and cigar business. Kalamazoo—C. R. Snyder will open an exclusive men’s shoe store at 122 West Main street, about Sept. 12. Evart—Oliver C. Bath is closing out his stock of jewelry and station- ery and will retire from business. Corunna—Frank Goodknecht has sold his meat stock to George Setzer, who will consolidate it with his own. Fremont—Jacob Mulder, grocer, Jwas married to Miss Minnie Bowman at her home on Cherry street August 27. Eaton Rapids—Miss Lena Mathews has closed out her stock of fancy and bazaar goods and will retire from business. Lowell—Burglars entered the F. J. Morse grocery store August 30 and carried away goods to the amount vi about $25. Oakley—C. A. Coy, hardware acal- er, has purchased the Fillinger Gor- don grain elevator and will continue the business. Hudson—A. J. Colvin, formerly en- gaged in the grocery and meat busi- ness at Hillsdale, has opened a meat market here. Mancelona—lIra Moore, shoe deal- er, has purchased the Charles Gif- ford stock of bazaar goods and will close it out. St. Ignace—iCharles Therrien has sold his confectionery -stock to Mrs. Margaret Bell, who will add a line of baked goods. Saline—Karl Boettger has sold his stock of confectionery and ice cream . parlor to James Marchesotti, who has taken possession. A, E. Sims has engaged in the gro- cery business five nriles east of Fre- mont. The Worden Grocer Co. fur- nished the stock. Niles—F. M. Stanton and son, A. J., will open a clothing store here about September 12 under the style of F. M. Stanton & Son. Milo—The Milo Mercantile Co. lost its store building and stock of general merchandise by fire August 30. The loss was covered by insurance. Kalamazoo—Denny Mannix has purchased the Stag cigar store, on Portage street, and will continue the business under the same style. Ishpeming—Edwin H. Whittaker, manager of the Red Cross drug store, was married to Miss Ida K. Olson at St. John’s parsonage August 27. Pigeon—A. E. Stuart has sold his stock of general merchandise to A. W. Tibbets, of Pinnebog, who will take possession about September 15. Munising—C. LaPort has sold his confectionery and cigar stock to Max Glasier, who will continue the busi- ness at the same location on East Superior street. Detroit—The Coonley Drug Stores Co. of America, has been organized with an authorized capital of $15,000, all of which has been subscribed and $5,000 paid in in cash. Traverse City—Frank Parks, who conducts a confectionery and cigar store on Union street, has sold his stock to H. R. Schraeder, who will continue the business. Suttons Bay—John Ott has sold a half interest in his undertaking stock to E. L. Hughes, of Traverse City and the business will be continued un- der the style of Ott & Hughes. Tecumseh—E. M. Coller, who has conducted a musical instrument s‘o-e here for the past twenty-five years, has sold his stock to Mrs. Lester Col- ler, who will continue the business. Lowell—Ward Willette and Elmer Hart have formed a copartnership under the style of Willette & Hart and purchased the D. E. Rogers shoe stock and will continue the business. Adamsville—W. H. Gilliland, form- erly engaged in general trade at Cass- opolis, has purchased the grocery and meat stock of the late Charles Fergi- son and will continue the business at the same location. Romeo—Howard H. Morland, lead- ing hardware merchant and life- long resident here, is dead, aged 41 years. The cause of death was concussion of the brain, suffered in a runaway MICHIGAN kad vaseianas aeanlanactn “acciiben a week: ago. Mr. Morland was prominent in local politics, hav- ing been trustee of the village, chief of the fire department and clerk of Washington township. Redfield—Benjamin Akin bid in the store building and stock of general merchandise of the late Samuel Akin,. when it was offered at public sale, John Wade, administrator of the es- tate, and will continue the business. Lakeview—Meach & White, hard- ware and agricultural implement dealers, have erected a concrete and iron warehouse, 60x120 feet, which they will use for storing and setting up machinery: for display purposes. Byron Center—Jacob Koning has purchased the general stock of Holle- mann & DeWeerd and will continue the business at the same location. Mr. Koning was formerly engaged in the butter and egg trade in Grand Ra, ids. Plainwell—The formal transfer of the general stock of Gee & Salisbury to the Smith Mercantile Co. occurred September 1. Mr. Smith will trans- fer his residence from Conklin to Plainwell. The Conklin store will be continued for the present. Battle Creek—Mulford & Gustke have merged their furniture and car- pet business into a corporation under ‘the style of Mulford & Gustke Co., with an authorized capital stock of $5,000, all of which has been sub- scribed and paid in in property. Owosso—Hiram M. Post, who has conducted a hardware store on West Main street for the past thirty years, has sold his stock to the A. D. Wood Hardware Co., of Lansing, which will continue the business at the same lo- cation under the management of A. D. Wood. Grand Ledge—J. S. Summers has sold his lumber and building material stock to C. A. Spaulding, his brother, and R. S. Holaday, who will continue the business under the style of the Holaday Lumber Co. The company has been incorporated with an au- thorized capital stock of $15,000. Detroit—The Foreman Clothing Co. has been incorporated with an authorized capital stock of $5,000, of which amount $4,500 has been sub- scribed, $1,000 paid in in cash and $3,- 500 in property. This company will carry on the sale of clothing, furnish- ings, hardware and musical instru- ‘ments. é Owosso—Wallace D. Burke, cloth- ing merchant, pioneer and former Mayor, who was nominated by the Democrats of the fourteenth district, which includes Ingham and Shiawas- see counties, for State Senator, is dead. He was slightly iniured in an automobile accident and this aggra- vated the illness which resulted in his death. Coloma—E. A. Hill, aged 62, died August 25, after a prolonged illness with a complication of diseases ex- tending over a year. Mr. Hill had been in the hardware business in Coloma for thirty-four years and was one of the county’s oldest, most suc- cessful and well known business men. A widow and four children mourn, with scores of friends. The children September 2, 1914 are Lawrence Hill, of San Antonio, Texas; Mrs. M. A. O’Donnel, of Kan- sas City, Mo.; Harry Hill, of Coloma, and Mrs. G. Royal Benson, of Colo- ma. The funeral was held August 26 under Masonic auspices. All busi- ness in Coloma*was suspended in hon- or of the deceased, who was esteem- ed above the ordinary. Unionville—The Unionville Farm- ers’ Co-operative Elevator Co. which will conduct upon the co-operative principle a general farm product and merchandise business, has been incor- porated with an authorized capitl stock of $40,000, of which amount $450 has been subscribed. Manufacturing Matters. Holland—The Brownall Engine & Pulley Co. has removed its plant from Lansing to this place. Detroit—The Eastern United Ma- cnine Co. has increased its capital stock from $5,000 to $25,000. Empire—C. Middaugh and Alfred Verno have formed a copartnership under the style of Middaugh & Verno and opened a garage. St. Joseph—The Blodgett Rubber Co., of Warren, Ohio, will locate its plant at St. Joseph. The company manufactures a non-puncture tire. Detroit—The Scripps-Booth Cycle Car Co. has increased _ its capital stock from $50,000 to $150,000 and has changed its name to the Scripps-Booth Company. Holland—The Thompson Manufac- turing Co., manufacturer of brass goods and plumbers’ supplies, has in- creased its capital stock from $50,000 to $100,000. Bloomingdale—The Bloomingdale Milling Co. has been incorporated with an authorized capital of $14,000. all of which has been subscribed and paid in in property. Port Huron—The Hartford Cloth- ing Co. has been incorporated with an authorized capital stock of $11,000, all of which has been subscribed and paid in in property. Otsego—L. W. Ehle has purchased the interest of his partner, H. A. Tie- fenthal, in the Tiefenthal & Ehle bak- ery and will continue the business under his own name. Detroit—The Wayne Scrap Iron & Metal Co. has been incorporated with an authorized capital stock of $10,000, of which amount $5,000 has been sub- scribed and $2,700 paid in in cash. Orleans—O. Ijanghame is the name of the new butter and cheese maker at Orleans creamery and the stock- holders are hoping he doesn’t lose iz in the cheese vat, because they never could find another like it. Fremont—Thomas McBride and Joe Gerber have formed a copartnership and leased the Darling Milling Co. elevator and warehouse and have en- gaged in a general feed and grain busi- ness under the style of the Farmers’ Feed & Elevator Co. Detroit—The No-Carbon Oil Co. has been incorporated with an au- thorized capital stock of $10,000, of which amount $5,360 has been sub- scribed and paid in in cash. They will manufacture No-carbon and other lubricants used in gasoline, kerosene, naptha and all other gas motors. September 2, 1914 MICHIGAN TRADESMAN Review of the Grand Rapids Produce Market. Apples—Duchess, Wealthy, Maiden Blush and other seasonable varieties are in large supply at 60@75c per bu. Bananas—The price is steady at $3.25 per hundred pounds. The price per bunch is $1.25@2. Butter—There is an active demand for all grades of butter and the mar- ket is firm at the recent advance on all grades. The make is reported lighter than usual all over the coun- try and the consumptive demand is good. No large change seems in sight. This time last year butter was being imported. Factory cream- ery is quoted at 30@31c_ in tubs and 31@32c in prints. Local dealers pay 22c for No. J dairy, 18c for packing stock. Cabbage—65c per bu. for grown. Carrots—75c per bu. Cauliflower—$1 per doz. California Fruits—Pears, $2.65 per box; plums, $1.50 per box; grapes, Diamond, $1.75 per box; Malaga, $2 per box; seedless, $2.50 per box. Cantaloupes—Benton Harbor Osage fetch $1@1.50 per crate, according to size; Benton Harbor gems command 75@90c per basket. Celery—Home grown, 15@20c per bunch. Cocoanuts—$4.25 per’ sack contain- ing 100. Cucumbers—25c per dozen for home grown hot house; garden grown, $1 per bu. Eggs—The market is firm and un- changed, with a good consumptive demand and moderate supply. Stocks are reported considerably less than a year ago and the market is healthy throughout. Experts figure out that the European war will not only stop importers but will lead to exporting later on and hence speculators are active. The war has certainly upset the calculations made earlier in the season and the outcome is uncertain and problematical. That higher prices will prevail there is very little doubt. Local dealers pay 22c for can- dled stock. Grapes—Both blue and white vari- eties command 1’%c per 8 lb. basket; in 4 lb. baskets crated, $1.80 per doz. The crop around Grand Rapids, is large. Green Corn—15c per doz. Green Onions—1i5c for silverskins and 10c for evergreens. Honey—18c per Ib. for white clover and 16c for dark. Lemons—Californias and Verdellis have declined to $7@7.50 per box. Lettuce—Head, $1 per bu. Garden grown leaf, 75c per bu. home Nuts—Almonds, 18c per Ib.; filberts 15c per 1b.; pecans, 15c per 1b.; wal- nuts, 19c for Grenoble and California; 17%c for Naples. New Beets—25c per doz. : Onions—Home grown are now in large supply at 75c per bu. Oranges—Californias are in ample supply at $3.25@3.50. Pickling Stock—Onions, $2 per bu.; cukes, 20c per 100. Peaches—The market is fully sup- plied with Elbertas and other stand- ard varieties from Benton Harbor. Prices range from $1.25@2 per bu. Pears—Clapps Favorite and Bart- lett command $1@1.25 per bu. Peppers—Green, $1.25 per bu.; red 25c per doz. Pieplant—75c per box. Plums—Guiis, Bradshaws and Lom- bards command $1 per bu.; Gage, $1.25 per bu. Potatoes—Home grown are now in complete control of the market, which ranges from 60@80c per bu. Pop Corn—$1.75 per bu. for ear; 5c per lb. for shelled. Poultry—Local dealers pay 13c for broilers; 12c for fowls; 9c for old roosters; 9c for geese; 9c for ducks; 14@16c for No. 1 turkeys and 12c for old toms. These prices are 2c a pound more than live weight. Radishes—10c for round and 12c for long. Squash—50c per bu. for Summer. Sweet Potatoes—$3.50 per bbl. for Virginia, Tomatoes—Home grown are in am- ple supply at 60c per bu. for ripe and 40c for green. Turnips—75c per bu. Veal—Buyers pay 8@12c according to quality. Water Melons—$2.75 per bbl. of 8 to 10. Wax Beans—75c per bu. —_~7~+ >___ The Grocery Market. Sugar—Raws are a trifle stronger, but refined grades are unchanged from a week ago. The salient fact developed in a survey of the sugar market during the week is that the undertone is good, despite the sharp advance of over three cents following the outbreak of the war in Europe. Ordinarily so large a rise in a com- modity—almost 100 per cent. in the case of raws—would bring about a considerable reaction, because of the very magnitude of the flurry. High prices usually induce profit-taking on the part of sellers and a curtail- ment of activity from buyers. Prob- ably the holding off attitude of re- finers, who have sufficient supplies for seven weeks, it is estimated, would have been more effective had Green. not the United Kingdom renewed its purchases, turning its attention, how- ever, to the new crop Cubas, of which it is thought to have taken fully 100,- 000 tons January-March shipment at 3.80c to 4c. This, in addition to the buying of Javas and Colonial sugars, means that Great Britain reauzes that the devastation of war campaigns will prevent much beet refined coming from the usual source of supply— Europe. With the prospects for the Cuban crop none too good, our re- finers naturally do not relish this early incursion of England into their preserves, for the competition means high raws next years as well as this. To make matters worse, the Louisiana planters have curtailed production this year by reducing acreage in the idea that the tariff reduction meant unprofitable operations, whereas the unexpected war should result in marked prosperity. Tea—The market for all descrip- tions of teas is very strong. Stocks are exceptionally low in this country and all new teas are at this date be- ing offered by importers at not less than 3@6c advance. The war risk on all but shipments under the American fiag is 5 per cent. and with but few American vessels in the Japanese trade the receipts of Japan tea are very slow and hardly equal to the de- mand. The scarcity of Ceylons and Indias is noticeable and very. little stock is in transit. Practically none of the lower grades of Ceylons are to be had. Several cargoes of tea have been siezed as countraband of war shipped in German vessels from Ceylon and China before war was de- clared. Those consigned to American firms may eventually be reclaimed. New crop Japans are very slow in arriving. Coffee—Rio and Santos have de- clined to pretty nearly where they were before the war opened. The better grades, which are scarcer, have not declined so much, but are still much lower than the high point. Mild coffees are a shade easier in sym- pathy. Bogotas have fluctuated both up and down during the week. Mocha is off several cents from the highest point, probably 3@4c. Javas are unchanged and quiet. Canned Fruits—The situation pre- sented nothing new. Spot goods of all kinds are moving slowly, and little if any business for future shipment is being done. The market is unsettled owing to the uncertain outlook for European trade in California fruits, but there are no quotable changes in prices to record. Canned Vegetables—It is a waiting market for tomatoes. The fact that financial conditions are unfavorable for the packers induce local jobbers to hold off for further concessions. Moreover crop conditions according to advices from the South are becom- ing more favorable. Corn, although inactive, is firm, as offerings of both spot and future goods from packing sources are light, owing to the poor crop conditions. There is still a good deal of enquiry for cheap peas. Fine grades are dull and unsteady, as sup- plies of these appear to be light. String beans are unchanged. Buyers and sellers are apart in their views on prices, and neither is disposed to make any concession. Canned Fish—The Alaska Pack- ers’ Association announced their prices on the 1914 pack Saturday. As compared with a year ago the new prices are approximately 25 per cent. higher on pink, 15 per cent. on me: dium red and 20 per cent. on red. The reason for the advance is the short pack. Last year the pack was 8,000,000 cases, with a carry over of 1,000,000 cases. This season the pack is only 5,500,000 cases with a carry over of 500,000 cases—an actual short- age of 3,000,000 cases. The situation is sardines is dull but steady. Follow- ing the good run early last week the main sardine canneries appear to have received few fish, and most of those were of large size. Imported sardines are coming forward, but the supply is not large and as fishing opera- tions seem to have been stopped by the war the outlook for future sup- plies is uncertain. The market is firm, but at present prices business is light and on the hand to mouth order. Indications point to a large pack of Gulf shrimp this season, but the packers are not trying to force sales and the market remains steady on the basis of the prices heretofore quoted, Molasses—The molasses market is firm in tone, reflecting the advices from Louisiana where the new crop suger is being sold for next year deliv- ery at high figures, which suggests that the planters will make 96 degrees test, to the detriment of the supply grocery grades. Dealers are not anx- ious to contract and the sales for prompt shipments are the rule. Prices are well maintained at quotations. The difficulty of financing shipments prevents exports of blackstrap. Cheese—The market is firm and unchanged, with a moderate consump- tive demand reported. Stocks are very short. The quality arriving. is fully as good as usual, and the mar- ket is healthy and strong. Provisions—Smoked meats are firm and unchanged, with a good season- able demand. Pure lard is firm at Yc advance, and compound lard at M%4ec advance. Increased consumptive demand for both, with a shorter sup- ply, particularly for pure, is respon- sible. Barrel pork is firm at the re- cent advance and fair consumptive demand. Canned meats are also firm with fair demand. Dried beef is un- changed. Salt Fish—Shore mackerel is ex- ceedingly high, with the situation as to Norways still uncertain. Unless conditions radically change, however, there will be no fall-caught Norways to speak of. Cod, hake and haddock are steady to firm and unchanged. ———2-22 F. M. Schemerhorn has engaged in the garage business at 572 Division avenue. —+-——__ Dr. D. N. Bartz has engaged in the drug business at 8914 Monroe avenue. _—_~—_o2-2- Conduct your business as though you were living in a glass house, nok dea nspesel iad ns Ta a See ata a cl pe ee UPPER PENINSULA. - Recent News From the Cloverland of Michigan. Sault Ste. Marie, Aug. 31.—The new candy firm of Collins & Marriott will open up for business here this week and from present indications they will make a success of their new venture, as both are young men well known throughout the Upper Penin- sula. Mr. Collins, senior member of the firm, will look after the traveling sales department covering the East- ern portion of the Upper Peninsula, while Mr. Marriott will devote his entire time to the city business. W. E. Dickson, an expert accountant and for several years head book-keeper for the Musselman Grocer Co. here, has installed an up-to-date book-keep- ing system. Mr. Collins is a charter member of the U. C. T. here, and Mr. Marriott expects to be one as soon as possible. Both are young men ot sterling qualities and their many friends wish them every success. ' George Shields, the progressive young grocer at Algonquin, has cer- tainly been making some strides in business since starting a few years ago on a small scale. Through his constant energy and strict attention to business, he has worked up one of the ‘best’ trades in Algonquin. His brother, Henry, is a valuable asset to the business, as he is also a hustler and one of the boys is always to be found in charge’ of the business. Mr. Shields has always made a spe- cialty of family trade, carrying one of the most complete stocks of the best of everything in the grocery line and feels well repaid for his efforts. John Olds, of the Sault Insurance Co. has returned from Minneapolis -where he has been on business for the past week. James Donnelly, Jr.. member of the firm of McNalley & Donnelly, Mack- inac Island meat merchants, who has been seriously ill for the past few months, is dead. Interment was on the Island where deceased had spent the greater part of his life. Frank P. Sullivan, one of our prom- inent attorneys, who has been spend- ing the past month at his summer home at the Snows, has returned to the city in readiness for the opening of this term of court. F. G. Freimuth, special representa- tive for the Equitable Life Insurance Co., reports a very successful business in the insurance line. The war scare has been the cause of much improve- ment instead of slackness, as is re- ported in other lines. The new Temple theater had its opening last week, which was one of the events of the season. Twenty- ‘two hundred persons witnessed the opening performances, while many had to be turned away. The proprie- tors, Cook & Beardsley, are certainly worthy of much encouragement for their efforts to give the Soo one of the most complete and finely appoint- ed theaters in the State. ists who took advantage of the enter- tainment with one accord pronounc- ed it one of the best theaters of its kind that they have ever visited. The city officials attended one of the per- formances in a body and felt highly elated over the new venture, which has far exceeded the expectations of the general public. C. S. Beadle, a former business man here, but now living in Detroit, has been a business visitor here during the past month and is convinced more than ever that Chippewa county has the best farming resources of any part of the State. He is of the opinion that Chippewa county is not widely enough advertised, as the opportuni- ties offered here are exceptional to the prospective farmers. McKee, one of our citizens, had a narrow escape from drowning last week, While riding along the edge of the canal on his wheel, he lost his balance and fell into the canal. Had Many tour-. MICHIGAN TRADESMAN it not been for the prompt assistance rendered him by M. J. Gillespie, Da- vid. Monroe and George Lemon, the canal would have added another vic- tim to its list. ; A farewell reception was given last week in the Church of Christ in hon- or of the Rev. V. Hayes Miller and wife, who expect to jeave for their new field of labor at Lima, Ohio, this week. There was a large attendance who sincerely regret the departure of their pastor and wish him every suc- cess in his new field. : Isaac Sandleman. manager of ‘the branch of the Fair Store at Pickford, was married in Detroit last week. J. L. Sandleman and wife, of this city, attended the wedding. Mr. Sandleman is one of our prominent business men and well known throughout the State. The newly weds have the congratula- tions of their many friends. That wheat can be grown so suc- cessfully in Cloverland was demon- strated by Charles Warren, who owns a farm a few miles from this city, when he brought in several sheaves of wheat which averaged five and one- half feet in height. He expects that his crop will average’ at least thirty bushels to the acre. Farming in Clov- erland is the life for him, he says. Chas. Fields, our popular City Comptroller, is spending several days in Detroit this week taking in the sights. The citizens here feel highly elated over the splendid showing by Michi- gan’s successful Republican candidate for Governor. Hon. Chase S. Os- born. From present indications the people of Michigan are looking for the right man, as Mr. Osborn is not only an exceptionally good financier to- keep the State in a healthy condi- tion, but he is a man of exceptional ability in business affairs, having had a world wide training. He recentty returned from a year’s trip abroad, traveling through various parts of the world, enabling him to study the conditions and know what is most beneficial to his home State. We feel that if the voters in the various other parts of the State knew him as well as we do here locally, he would re- ceive an overwhelming majority at the coming election. William G. Tapert. ——___2-+.__ Boomlets From Bay City. Bay City, Aug. 31—The Old Sec- ond National. the Commercial and the People’s Savings Banks have con- solidated under the name of the Peo- ple’s and Commercial Savings Bank. The new organization will have a cap- ital of $500,000 and deposits of more than $3,000,000 which will make it one of the strongest banks in East- ern Michigan, The Detroit, Bay City & Western Railway is now completed to San- dusky and has opened a fine section of country between Bay City and the present Eastern terminal of this rail- way. Snover, Decker and Brockton, situated on the recently completed portions of this road, are now thriv- ing villages havine large stores and elevators which will be of great prac- tical benefit to the farmers. A large number of delegates from the various Christian Endeavor so- cieties of Michigan met in convention here last week, the closing session being held last night. Pub. Com. —_~++<__ Butter, Eggs, Poultry, Beans and Po- tatoes at Buffalo. Buffalo, Sept. 2.—Creamery butter, fresh, 25@32c; dairy, 22@28c; poor to goods, all kinds, 20@22c. Cheese — New fancy, 16%c; new choice, 15'%4@16c. Eggs—Choice, fresh 25@26c. Poultry (live)—Cox, 12c; fowls, 15 @17c; ducks, 13@15c; chickens, 17@ 20c. Beans—Medium, $3.00 Potatoes—New, $2.00@2.10 per bar- rel, Rea & Witzig. $3.10@3.15; pea, The Brown-J ohnson Nuptials. T. Herschel Brown, son of Alfred J. Brown, the well known seedsman. was married last Monday to Miss Helen Johnson, a very popular young lady of. Middletown, Ohio, who is also a prime favorite in Cincinnati society. Miss Johnson is the daughter of J- A. Johnson, a prominent citizen of Middletown. .The ceremony, which T. HERSCHEL BROWN took place at the residence of the bride, was the culmination of a five weeks’ acquaintance at Northport Point, where both the Brown and Johnson families occupied cottages for the summer. Mr. Brown has been associated with his father in the seed business for the past seven years and is now Vice-President of the corpora- tion. The happy couple motored to Chicago, where they spent three days at the Congress Hotel. They are now at the home of the bridegroom’s par- ents on Paris avenue and on Thurs- day will start on a wedding trip to the Yellowstone Park, visiting St. Anthony and Twin Falls, Idaho, where the Brown Co. grows seeds. They will visit Portland before re- turning, expecting to be in Grand Rapids about October. 1. ——_2.2--.___ Some Interesting Facts About Newaygo. Newaygo, Sept. 1.—Newaygo, for many years the county seat of New- aygo county, has an excellent water works and seweraze system installed last year, is lighted by electricity, has two fine parks, the Shaw Park, form- erly known as Riverside, where the re-unions were held until the past few years, and Brooks Park, the old court house block. August 26 will be a day long to be remembered by the residents and former residents of the village. On this date was celebrated the laying of the corner stone of the new Carnegie library, and upwards of 5,000 people witnessed the ceremonies, met old friends and had a very ejoyable time. The principal. industries are the Newaygo Portland among the largest of its kind, produc- ing the finest goods to be found any- where on the market. The Newaygo Engineering Co. manufacture a line of separators in universal demand by cement plants, cotton seed mills and others. The product is shipped all over the United States and to foreign countries. The Henry Rowe Manufacturing Co. is a wood working industry that has met with great success and has recently built a modern plant which Cement €o., - September 2, 1914 it now occupies adjoining the Engi- neering company’s plant. The Haunt-Buse Chair Co. is a new industry recently started in the old furniture factory building across the river, The Hemily Lumber Co. carries a complete line ef lumber and building materials and has a modern wood working plant. Edward N. Ausorge & Son are sole owners of the old Kritzer flour mill property, have thoroughly over- hauled it and installed up-to-date ma- chinery and are now turning out flour second to none on the market. The Newaygo Warehouse Co. has a warehouse centrally located and many thousands of dollars are paid out to the farmers each year for their produce. - Newaygo has five churches of dif- ferent denominations, a Carnegie li- brary, an opera house, a bank and two weekly newspapers. The merchants carry good stocks and the following are subscribers to the Tradesman: Edward N. Ausorge & Son, flour mills. J. A. Chamberlain, bakery. N, J. Christenson, general chandise. D. Dysinger, confectionery. A. McDonald & Son, general mer- chandise. Ray Minogue, shoes and furnish- ings. W. J. Pike, hardware. J. F. A. Raider, drugs. Thompson Bros. & Co., groceries. A. E. Truman & Co., meats. Oscar Carlson & Co., shoes. A. W. Gleason, drugs. W. R. Wagers. —_+-<-_____ Chirpings From the Crickets.. Battle Creek, Aug. 31.—The writer got into John Well’s ford car at Fow- lerville last Tuesday noon. John covers Michigan territory for the H. M. Reynolds Asphalt Shingle Co. of Grand Rapids. John belongs to No. 131 and is a good salesman and con- genial companion. John and I got stung on a looked-for supper at a summer resort and got into some fresh gravel, but, all told, we had a dandy trip and enioyed it to the ut- most. I stayed with John two days and hope to see him at the Greater Michigan KEeair. The salesman on the road is often envied by people who see him in a good hotel with his feet cocked up. smoking a good cigar, after putting away a good dinner. It looks very well to the rank outsider. A man has got to pay his wav, make his house a profit, please his patrons. his Presi- dent, General Manager, Sales Man- ager, credit man and even the ship- ping clerk. You say, “He can make all these neople happy by sending in a large bulky envelope each nicht fill- ed with orders?” Very well, sup- pose you have hard competition, de- pression of public’s buying and exact- ing terms, Suppose you have a board of directors who all they can see is “results.” The traveler has troubles of his own, but he dare not breath them to anybody he comes in contact with for fear it will hurt business. God bless the Sales Manager and crew who have had actual road experience. The man in politics, in the railroad service and on the road will always make a living as long as they are in the right and their friends and old as- sociates are in power. After that look out. The Greater Michigan Fair is on in Grand Rapids this week, The Trades- man office will, no doubt, see many of its friends. Glad -to have heard from our former Jackson friend from Ann Arbor last week. Where is “Bob” Hopkins, of Kala- mazoo? More next week, I hope. Regards to the Tradesman and its many readers, Guy Pfander. mer- September 2, 1914 CASH VS. CREDIT. Grocer Claims Credit Trade Produces Best Results. In my opinion, it is more profitable and altogether desirable for a ma- jority of retail merchants to conduct credit business, incidentally going after all the cash trade within reach without having to cut prices to se- cure it. I-believe that a strictly cash basis of conducting business would be bet- ter in the long run for all concern- ed, if all the business of the world were conducted on that basis. But as long as credit is the motive power of business and industry, just so long will the man who tries to do an ex- clusive cash business be handicapped. The world has always been run on a credit basis and probably always will be. There is not enough cash in the world to extend mighty projects requiring immense capital; as a mo- tive power, credit has made possible our greatest industrial progress. Our greatest inventors, promotors, origi- nators and builders would get no- where without credit. Now, as to my: own little business, I much prefer the good credit cus- tomer to the cash customer. Posi- tively the best accounts we have are our credit customers; they buy more, are more easily satisfied, and asa rule, although not always, they buy most all they use from us. For instance, few of our cash customers buy fresh vegetables from us; the majority give that busi- ness to the peddlers. When the cash customer comes to the store, she usually brings just enough change to get the particular articles she wanted, and if she only came in with one dollar, one would have a sweet time to sell her a dollar and a quarter’s worth. Just the op- posite with the credit customer. I have had it said to me that the man doing a cash business could af- ford to sell cheaper than one doing a credit business, but it has been my experience that the only way that we could sell cheaper would be to re- duce our operating expenses, and in our particular locality I believe we operate just as cheaply as we could were we selling to cash trade only. We do not add one cent to our cost of doing business to cover bad ac- counts, and no merchant need do it. I mean by that our doors are not open indiscriminately to credit. It is necessary that the applicant for credit give us such information and reference as we may require before we extend the credit. Thus our ac- counts are collected before they run. Let me say now that credit does not mean to hand your. goods out . to every Tom, Dick and Harry, and have nothing but their word that they will pay. Credit means confidence in a man’s solvency and probity, which entitles him to be trusted. Truth, faith, character, reputation; and the customer who is worthy of getting goods on time must show soundness in these particulars. Credit makes permanent custom- ers, ‘brings about closer relationship MICHIGAN TRADESMAN and enables you to study their wants to a better advantage, and sell more goods than you could for cash. From an advertising standpoint, rendering credit is a splendid method. Cus- tomers are continually recommend- ing their friends to trade with you. The average credit customer deems it an honor to deal with a house car- rying good accounts. In buying, you are enabled to judge your wants bet- ter, A better profit is generally made in a credit business. A credit cus- tomer is yours; a cash customer is anyone’s. One usually has the confidence of a credit customer, and she is not so likely to be weaned away by mis- leading, price-cutting advertisements. It has been said that if all business was done on a cash basis, the cost of living would be reduced. This I can- not swallow, because the fact re- mains that the public requires and demands much service, and service being the most expensive thing we have to sell, would count up against a cash business as well as a credit business. Then, again, it is not the retailer’s business to lower the high cost of living; it is his business to supply the consuming public with the necessi- ties and luxuries of life at a reason- able profit for the service. The re- tailer is not responsible for the high or low cost of living. In almost every city there have been grocers, for instance, who have set out. to lower the cost of living by cutting out some of the service the store had been in the habit of rendering, such as credits, deliveries, etc. The ex- perience of these stores would not lead one to the conclusion that the public appreciates these sacrifices. The public wants ‘he service, and will go where it can get it. As a mat- ter of fact, in a large number of cases these merchants are induced to try the all cash and no delivery basis be- cause they think it will do away with a lot of work and worry and expense. Possibly it will, but it will also do away with a lot of business. Credit is a creator of purchasing power. A system of credit is in it- self a proof that the ideas and cus- toms of the people have reached a state of development associated with advanced civilization. Among back- ward races and people, credit is not used; more primitive and simple meth- ods satisfy their desires. Credit works two ways; the bene- fits accrue not only to him who bor- rows, but to him who lends. If it were not for credit, many people who possess capital, but have no means of utilizing it themselves would find it useless and_ profitless. It is surely an advantage for those who have little or no capital to be able to borrow and thus secure the means with which to embark in business. In the years 1911 and 1912, accord- ing to a statement made by Brad- street, the failures due to the grant- ing of unwise credit were 2 per cent. Those who engaged in a cash busi- ness failed to the extent of 85 per cent in 1912. In actual figures, 345,- 668 merchants out of 404,857 who business United have embarked in a cash have been failures in the States. These figures are as close as we can ascertain: 1,766,650 merchants are engaged in the mercantile busi- ness'in the United States. Not even the small percentage of 1 per cent. conduct their business on a cash basis. The total circulation of money in the United States during 1912 was $327,- 678,783. Now compare this with the total amount of business done in the United States, which has been $159,- 373,450,000. There is fifty times more business done than there is money to do with. Vernon J. Robinson. ——_»>2+—___ Making the Window Display “Say Something.” A window trimmer had put the fin- ishing touches on a very artistic and attractive window display, and, as was his custom, called the Boss to give it the final “Okay.” After viewing the window from several angles and distances, the Boss said: “Young man, that window is pretty, it is altogether charming, but —what is it all about? “You have a fine display of mer- chandise there and you have your window nicely spotted with color to arrest attention, but after you get the people’s attention what is going to make them buy except their own de- sires? “A window display can be likened to an illustration in our advertising,” proceeded the Boss, warming up to the subject, “which attracts attention tee but needs text matter to make its use profitable. “Right there, my son, is the fault of this window display—of most win- dow displays, in fact—those of other merchant as well as of ours. They don’t contain enough réading matter —don’t make use of the attention they have won, to put over a good selling punch. : “Take this window, for instance; all that it needs is a large card, neatly lettered with thirty or forty well- chosen words describing the advan- tages of the commodity to make it of real selling value. “Another small card inviting the people into the store to see the dem- onstration would add further to its selling strength. “Nine out of ten window displays could be creatly increased in selling efficiency with the addition of one or two neatly lettered cards relative to the goods on display,” continued the Boss. ‘ “Will people read the cards?” en- quired the Window Trimmer. The Boss answered this query with another: “Do you know how many words the average person ordinarily reads in a minute? Between two and three hundred. From this you can understand that a show card of thir- ty or forty words would be read at a glance. Of course peoplg will read your show cards.” —_—_+++>_____. Square dealing is the business man’s sun of success; by walking directly towards it all shadows are behind. Shipping Service We maintain the best shipping service that is pos- sible, and guarantee our customers that all orders received will have our im- mediate attention. Our Shipping Service is The Best. . WoRDEN (GROCER COMPANY Grand Rapids—Kalamazoo THE PROMPT SHIPPERS ‘ (Unlike any other paper.) DEVOTED TO THE BEST INTERESTS ’ OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY, Grand Rapids, Mich. Subscription Price. One dollar per year, if paid strictly in advance; two dollars if not paid in ad- vance. Five dollars for six years, payable in advance. Canadian subscriptions, $2.04 per year, payable invariably in advance. Sample copies 5 cents each. Extra copies of current issues, 5 cents; issues a month or more old, 10 cents; issues a year or more old, 25 cents. Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. September 2, 1914. POSSIBILITY OF A LONG WAR. In business circles generally a feel- ing of discouragement prevails be- cause of the nearly unanimous infer- ence that the German successes mean a longer conflict than had originally been expected. It will be perceived that the inference drawn from the German advance is exactly opposite to the inference which the markets drew in 1870. To explain this anomaly, one would probably have to turn to the contrasts between now and 1870 in the Euro- pean political situation; to the far greater number of governments en- gaged; to the fact that three or four important land campaigns are now in progress, as against only one in 1870, and to the presumably much great- er staying powers of Germany’s an- tagonists, this year, while England holds the seas and the German and Austrian ports are blocked. It is doubtless possible that the further progress of events may modify or alter this present point of view. ‘Nevertheless, the feeling now preva- lent makes necessary some sober con- sideration of what a really protracted war would mean to finance and in- dustry. That it would mean continued de- rangement of international fin- ances, goes without saying. This would be true not only because of the consequent longer embargo on international ex- change and the longer extension of the European moratoriums, but be- cause of the prodigious drain on Eu- rope’s capital. The war, including mobilization, has now lasted five weeks. If the expert estimates of cost are anywhere near correct, a to- tal expenditure of over one billion dollars must have been involved al- ready; for the figures on average daily cost, with five great nations in the field, have ranged between $25,000,- 000 and $50,000,000. In any case —even if the war were to end next week—investment capital would com- mand a higher price as a result of it, and continuance of fighting, through a long series of months, would great- ly aggravate that part of the situa- tion. It would undoubtedly also, keep up relatively high prices for a market such as - wheat—especially if next Booghursun MICHIGAN TRADESMAN year’s European planting were to be interfered with. Precisely what it would mean to this country’s other industries is less certain. A short but very violent conflict of this sort has usually meant that business of neutral states was seriously dislocat- ed, without having a chance for re- adjustment to new conditions. If, as in the Franco-Prussian War, hostili- ties begun with August were virtual- ly to end in September or October, there would certainly be little oppor- tunity for either establishment of new American shipping interests or for entry in a comprehensive way into other neutral markets, hitherto sup- plied by Continental Europe, or for the founding of manufactories to replace all the raw materials for which we have been depending on the bil- ligerent states. Indication of a long war would un- doubtedly, to a large extent, alter that aspect of the situation. It would also (as was our case in the Napoleonic conflict) lead our merchants, traders, and manufacturers to adapt _ their whole machinery of business to the altered relations of producer and con- sumer. Such positive advantages as the United States enjoys, from its neutrality, its commercial and indus- trial vigor, and its enormous produc- tion of material which the European world must have, it would to that ex- tent enjoy on an even larger scale with the war continued. : But this, necessarily, is only one side of the matter. The machinery of trade, finance, and commerce is so wholly different an affair from that of 1804 or 1806, that deduction from our trade expansion in that period is not safe to draw offhand. Nothing is more perplexing, in any conjectural glance ahead at the possible situation in a protracted war, than the question, how our own financial affairs would be affected, if the United States were to be continued for an undefined pe- riod from access to European _ re- serves of capital. Financial results of the European war to date have abundantly fulfilled the prediction made by experienced financiers, whenever a “general war” was talked about in the quarter-century past— that modern civilization would be trying a wholly new experiment and establishing wholly new precedents. 3 = = _. What Some Michigan Cities Are Doing. Written for the Tradesman. The health board of Flint recom- mends a garbage incinerator for that city. Zeeland will have a home coming celebration October 1 and 2. Street signs and letter boxes are being installed at Gladstone, prelim- inary to free mail delivery. Some of the mines have shut down in the copper country as a result of the European war and Houghton county has established an employment pump for the waterworks was defeat- ed at the recent election by twenty votes. The Paper Press Co., of Wayland, has opened a branch factory. at To- ronto, Ont. The contract has been let for build- ing half a mile of concrete road from Spring Lake to Welch’s crossing, the first link in a concrete highway from Grand Rapids to Lake Michigan. Two dormitory buildings have been complete at the Michigan State School for the Blind, Lansing, at a cost of $51,000. The old municipal lighting plant at Kalamazoo has been sold as junk. The Battle Creek Chamber of Com- merce is undertaking to secure pledges to a bonus fund of $5 a mile on all State reward roads built within a ten-mile radius of the city. The Deal buggy factory, at Jones- ville, is running full time and the Jonesville flour mill overtime, so that here is one town at least that is not suffering from the European war. agency to provide work for the men. Albion has opened a public bath house. A municipal greenhouse is being constructed at Kalamazoo, near -the lighting plant. Portland has ordered a centrifugal pump with a capacity of 200 gallons per minute, which will be connected with all the wells to relieve the water shortage. Petoskey wants a canning factory. Ann Arbor will plant shrubs on the triangles about the city and the Civic Association has already disposed of 1,500 ornamental shrubs to citizens for planting on private grounds in promotion of a city beautiful. The Business Men’s Association of Potterville is taking steps toward es- tablishing a bank in that town. The eleventh annual soldiers and sailors’ reunion and the first annual Newaygo county fair will be held at White Cloud September 7-12. The proposition to bond Port Hu- ron for $19,000 to purchase a new A party of fifty-five Manistee mer- chants were guests of Milwaukee merchants recently. Pontiac has arranged for 1,000 street signs, which will cost 8 cents apiece. The Garden Club of Alma recently held a successful gladioli show. Mrs. Francis King, prominent in forestry and other good works in the State, is at the head of the Club. Almond __ Griffen. —__+->—__—. The Present Generation. The old man by many years of per- sistent labor had built up a big busi- ness and was about to retire. Calling his son, he told him of his plans, and then asked: *“How about it, can I leave and en- trust the business to you?” “Well, Pop, here’s a better plan. Suppose you work just a couple of years more and then we'll retire to- gether.” ——_2-.-9—___ A little flattery now and then makes customers of many men, 15 Effect of the War on the Sugar Trade. New York, Sept. 1—This company realizes the difficulties which have arisen by reason of the phenomenal rise in the price of sugar. It appre- ciates that it may be necessary for you to explain to your readers the present high price of a necessity of life, usually sold at much lower prices than now prevail. The situation is so unusual as to occasion universal comment, but the rise is easily explained, and we desire to make to you, and through you, to such of your readers as are inter- ‘ested, the following statement: In the first place, let us make it clear to you that this company sells less than 40 per cent of the refined sugar used in the Unitéd States; sec- ondly, that it does not own an acre of sugar land and does not produce a pound of raw sugar. It is entirely de- pendent for its supply upon the grow- ers of cane sugar of Porto’ Rico, Cuba, Hawaii, the Philippines, Java and other countries. In normal times Europe has a beet crop producing each year about §,- 000,000 tons of refined sugar. For ex- ample the European countries, includ- ing those now at war, produced dur- ing the last campaign the following amounts of sugar, computed in tons: Germany .. 6.6562 bc.08 2,738,000 AUSttta i a 1,710,000 Branee | .2.... 00. 800,000 Russia 000s 1,750,000 Belem 20) 00:2... 230,000 Folland... 2.2. 230,000 Other countries ....... 796,700 Potal ooo 8,254,700 This constitutes about 45 per cent. of the world’s total supply. The war will mean a serious loss to the European crop and has brought about a tremendous advance in sugar prices in European ports and an un- precedented demand for raw and re- fined sugars in_ this country and its sources of production. We have been compelled to raise our price for re- fined sugar to an amount correspond- ing to the increased price which we have to pay for raws. On July 28 raw sugar was sold at 3.26 cents per pound. On August 14 the price of raw sugar had risen to 6.52 cents per pound. ‘On July 15 this company was selling granulated sugar - for 4.40 cents per pound, since which time it has been compelled to raise its price to an amount corresponding to that which it has had to pay for raws. We sincerely trust that the threat- ened loss of the beet crops in Europe will not be so serious as estimated and that the yield abroad may ap- proach the normal. It is for the in- terest of the refiner and dealer that the consumption of sugar should be as large as possible, as high prices cause a reduction in consumption. American Sugar Refining Co. AS SURE AS THE SUN RISES MK oy t33 ae Oe ae) waele Makes Best Bread and Pastry rt rte overhearing a meses one ten-cteercnne ‘ ‘ vores = - tenn ee i = a ee se aa BIG CITY METHODS. They Can Be Utilized in the Country Store. Written for the Tradesman. Just because a merchant may be lo- cated in a small town is no reason why he should conclude that he is not in a position to take advantage of the best methods of merchandising, ad- vertising and store keeping which haye been developed to their highest degree in the cities. The merchants in the smaller towns have the same kinds of people to deal with, people with the same needs and the same preferences, as has the city merchant. The only difference is that the city merchant has more people he can ap- peal to, although on the other hand there aré more of him than there are merchants in the smaller cities and it is probable that the average store in the smaller town will cater to very nearly as many people as the average store in the city. This goes to show that the small town store can appeal to its trade in the same way that the city store does. It can profit by attractive and invit- ing window displays in the same de- gree that the city store can; it can let the Nationally-advertising manu- facturer of the wares it handles work for it just as the city store does; it can profit by the proper sort of in- terest on the part of its owner in his customers; it can make a practice of turning the spare time of its employes into profit; it can be given the repu- tation of a place where there is no price-cutting, and its owner. can in- crease his personal popularity and even extend his credit by cultivating good cheer; devices that have suc- ceeded in the cities have succeeded because they are good, and they can be made to do the same thing for the country town merchant. Take the window displays in the average small town store; they do not “pull” the way they ought to. Any- body can put merchandise in a win- dow, but it takes a man who has giv- en the proposition some considera- tion to display wares so that exhibi- tion will sell them. One of the first things to remember is that the pros- pective buyer wants to know a lot of things which he cannot learn merely by looking at the goods them- selves. He wants to know, first of all, what a thing is for, what it will do; why he should buy it and what it will cost. Unless he is supplied with this information the buying im- pulse will be lacking. He may be in- terested, or curious, but he will have to take a number of mental steps be- fore he reaches the point where, he says: “I want that.” See that displays of goods are ac- companied by sufficient explanatory matter to give the people who look at them a-chance to reach the buying stage. That is the way the success- ful window trimmers who draw the big. salaries from the city stores plan their displays. The small town mer- chant who goes to the city for point- ers. is often. bewildered by the ex- tensiveness of the display, the wealth of materials, etc., and overlooks the underlying principle. The principle is the same the world over. The small town merchant can carry it into exe- cution just as profitably as the city merchant. In this day of National distribution of numerous articles in every line when the manufacturers are doing their utmost in the way of general advertising the retailer often expects this advertising to do more than it should reasonably be expected to. In most cases that sort of advertising simply results in acquainting the pub- lic with the fact that the goods are on the market and that they have ex- cellent qualities. This prepares the field for the retailer but he must do some work in order to reap the bene- fits. He must let his customers know that he is prepared to supply them with such and such an article. For instance, suppose a dealer has a stock of underwear of a well known and advertised brand, and most mer- cantile stores nowadays will have such a stock. People who come in to buy underwear may never mention that particular brand and if the dealer re- mains silent he may assume that all the manufacturer’s advertising is worthless to him. On the other hand if he will point out to the customer that he is carrying the Blank line, the customer will feel more inclined to purchase it. The very fact that it is being widely advertised indicates that it has quality, since it seldom pays to advertise a poor article, and the customer is prety sure to recog- nize an old friend in the name. Pub- lish the fact in newspaper and win- dow advertising; it will pay. It ought to be easier for the retailer and his sales people in the smaller towns to be interested in their cus- tomers than it appears to be, because the chances are that most of the store people will be personally acquainted ‘with most of the store’s customers. In the cities it has been found that this interest in the customer pays. The greatest difference between a poor salesman and a good one is that the latter is sincerely interested in what his customer is buying. Unless the salesman can show an interest in the wares he is showing he cannot expect his prospective customer to be. If this is true in the cities where a large proportion of the salespeople have never seen the people they wait on before, it must be much more true in the smaller towns where the sales- man or saleswoman calls his custom- er by his or her first name. Of course insincerity is worse than nothing at all, for if the customer de- tects a false note, he is sure to resent the attitude taken by the salesman. The average human being is natural- ly interested in other people. There is danger of letting this interest get too personal where the acquaintance- ship is of too long standing, but that can be guarded against. The normal and healthy pleasure in being of as- sistance to those who come into the store will come easily to many sales- men and will build up business for the store. Spare time in the retail stores of the small towns is a much greater MICHIGAN TRADESMAN Proportion of the year than it is in the city stores. There, when the store has something that it is “long on” and when there is a little time not be- ing used, the sales people go to the telephone and call up people they know personally or whose names they have as recent customers. It takes but a minute to give a tip over the telephone that a certain article which the customer has been looking at has been reduced in price or that such and such a line has been reduced. The salesman would very probably have been doing nothing in that same time, telephones reach almost every house, and the store is bound to profit. The day of “bargaining” or “trad- ing” as some of the country folk still call it, has passed. The successful retailer lays in his stock of goods, figures his overhead charges, inter- est, etc., adds a reasonable profit and decides how much he is to get for it at retail. Thereafter the price is the same to all comers until the stock has got to be disposed of, when it is reduced equally to all customers. Every customer likes a bargain, but the store that gets a reputation of making a different price to every cus- tomer is headed for the receiver’s court. The man who has just made a purchase and who sees another man who beat the dealer down take away a similar article for 20 per cent. less is spoiled for all time as a customer at that store, while the man who got one-fifth off the “asking” price will feel that he is paying more than any article is worth thereafter if he does September 2, 1914 not get a similar reduction, or will feel that if he had dickered a little longer he could have got a fourth off. He, too, is spoiled. The city store with its large transient trade has found the cut price plan a bad one; how much worse must it be for the small town store which depends up- on continued patronage of a limited clientele? Some of the traveling men in a cer- tain Middle Western center are tell- ing of a retailer in a small town near there who gets all the credit he wants from their houses and who is getting a big trade in his community in spite ‘of faults in his system of doing busi- ness. Why? Because he smiles. He is cheerful and people like to go into the store. The smiling contagion has eXtended to all his clerks and, al- though he is honest and hardworking and reliable, even though he has some things to learn, his smile and his good cheer are what count the most. They can be cultivated and they pay. G.. D. Crain, Fr, The Ventilation of School Rooms Is a State Law Requirement For years the heating and ventilation as applied to school houses has been one of our special features. We want to get in touch with School Boards that we may send them de- scriptive matter. A record of over 300 rooms ought to be evidence of our ability. Steam and Water Heating with everything in a material line. Correspondence solicited. THE WEATHERLY Co. 218 Pearl Street Grand Rapids, Mich. ARENA A COE pace) A DRGs Beoneieonn \ De sonere ees lcs Aa 3,9 20 Me: ON 7. BRAND 9 RON ane * ee De eek me C2 p-cieoterviansacluncta sacnengionasctoreeraeenee ett tere Re September 2, 1914 MICHIGAN TRADESMAN 17 82 Per Cent Gain in Lily White Flour City and state sales of Lily White for the month of July this year beat last year’s record by 82 per cent. We have had larger Julys than last year, but this July is the biggest we have ever had. We attribute our steady increase in sales to quality, service and square dealing. . Every woman who uses Lily White knows exactly what she is going to get when she buys it. We do not “skimp” on the quality when wheat is high nor get careless when it is cheaper. LILY WHITE ‘‘The Flour the Best Cooks Use’’ Wouldn't be used by the best cooks if they could not depend on its quality. The best cooks have a habit of being proud of their cakes, pies, cookies, bread, etc., and they want the kind of flour that will repay them for the thought and skill they put into their work. . Men whose women folks are doing home baking for them will hand out a compliment now and then if they are wise. And every woman who bakes anything at all is invited to buy Lily White. VALLEY CITY MILLING COMPANY GRAND RAPIDS, MICH. This is a reproduction of one of the advertisements appearing in the daily papers, all of which help the retailer to seli Lily White Flour. September 2, 1914 _— = =— — = = = Michigan Poultry, Butter and Egg Asso- ciation. President—H. L. Williams, Howell. Vice-President—J. W. Lyons, Jackson. Secretary and Treasurer—D. A. Bent- ley, Saginaw. Executive Committee—F. A: Johnson, Detroit; Frank P. Van Buren, Williams- ton; C. J. Chandler, Detroit. Why Storage Eggs Are Higher Than Last Year. A number of committees have re- cently been appointed, and certain Governmental agents instructed to in- vestigate the causes and legitimacy ' of advances that have recently oc- -curred in some kinds of food pro- ducts. For the possible information of these, so far as their attention may be directed to egg market conditions, we present here the facts which have undoubtedly influenced individual operators in holding reserve egg stocks at a slightly higher price than was current at this time last year. It should be understood at the out- set that eggs are dealt in by thousands of individual dealers in all parts oi the country. The production of the innumerable farmers is marketed chiefly either by sale to hucksters who drive from farm to farm in their territory, or to the storekeepers in the nearest town. A few farmers who make a special- ty of egg production market their product directly in the larger cities. In all of the larger towns and cities of the interior, in the widespread sections where eggs are produced be- yond the needs of local consumption, there are packing houses where eggs are bought from the hucksters, the storekeepers, or from farmers for ship- ment to the larger cities, where they are handled by wholesale receivers or by jobbers directly. During the flush season of production surplus eggs are placed in cold storage for use during the season of deficient production; the incentive to do this is the oppor- tunity for profit, and the business is freely open to any person who may wish to engage in it. Naturally, it is chiefly undertaken by dealers who are in the egg distributing business, and in fact it is done by thousand of deal- ers at all stages in the distribution. Farmers store some eggs; not many, but as many as they may desire; in- terior dealers who buy largely from hucksters, storekeepers and farmers, store considerable stock; wholesale dealers, jobbers and retailers in the large cities also engage in the busi- ness of storing. But all undertake this business individually and without combination. The patrons of the cold storage warehouses are numbered by thousands. Naturally, the factors which influence individual dealers to store or to refrain from storage, and, having brought and stored, the factors which influence the individual to sell or to withliold from sale, are the facts or supposed facts available as to the relative production of each as to future conditions of supply and de- mand. It should be borne in mind that eggs accumulated during the season of surplus production must, as a gen- eral principle, be marketed before the next season of flush production; for the difference in value between one flush season and the next is never suf- ficient to make a year’s holding profit- able considering the cost of holding and the deterioration of value in com- parison with fresh production a year later. Consequently the storage of eggs is profitable to all holders only when the later conditions of supply ‘and demand prove that the quantity carried was actually needed at a price higher than cost, and in that case it is evident that if less were carried the deficiency would be still greater. If the later conditions show that an excessive quantity was held, in rela- tion to the demand at a profitable price, the surplus must be sold at a loss; consequently the profitable deal- ings of all who store must, as a whole, be dependent upon their correct judg- ment of the prospective conditions of public need in relation to prospective production and the supply carried. All this may seem trite to the rank and file of readers, but it may serve to lay before investigators the principles upon which surplus eggs are with- held from sale during certain seasons, and the limitations as to profit with which operators are compelled to contend. In estimating the general situation of the egg trade from statistics avail- able at the present time condition should be given to the following facts: 1. The receipts from November 1, 1913, to March 1, 1914, included im- ports from Europe into New York equal to 91,900 American cases of thirty dozen each. 2. A mild and open winter from December, 1913, to January, 1914, in- clusive, gave a larger winter egg pro- duction than usual and yet the de- mand was sufficient to clear the stor- age reserve closely by March 1, and chiefly by February 1, at relatively high prices. 3. The production of eggs from March 1 to August 1 has been less in 1914 than in 1913 as judged by the receipts as recorded, which, for that period, show a decrease of about 207,000 cases. 4. The storage holdings on August When in the market to buy or sell FIELD SEEDS Call or write Both Phones 1217 MOSELEY BROTHERS Grand Rapids, Mich. Huckleberries, Sweet Cherries Want regular supplies. M. O. BAKER & CO Correspond with us. TOLEDO, OHIO Try F. J SCHAFFER & CO. Eastern Market Detroit, Mich. EGGS AND LIVE POULTRY WRITE FOR QUOTATIONS Write or wire us when ever you have POTATOES TO OFFER LOVELAND & HINYAN CO. 236-248 Prescott St. Grand Rapids, Mich. We have seed potatoes to offer in local lots The Vinkemulder Company Jobbers and Shippers of Everything in Fruits and Produce Grand Rapids, Mich. The only sealer that does not get your fingers sticky. That always holds the tape firm and ready to grasp. Saves half expense in doing up packages, Makes nicer package. Our customers are pleased. We ship by parcels post, both SEALERS and tapes. Write for prices. Manufactured by Korff Mfg. Co., Lansing, Mich The Korff Sealer Geo. L. Collins & Co. Wholesale Live and Dressed Poultry, Calves, Butter, Eggs and Country Produce. 29 Woodbridge St. West POTATO BAGS New and second-hand, also bean bags, flour bags, etc. Quick shipments our pride. ROY BAKER DETROIT, MICH. Wm. Alden Smith Bidg. Grand Rapids, Mich. Use Tradesman Coupons September 2, 1914 MICHIGAN TRADESMAN 19 1, wete less than on satne date last tome law. The indictment contains e e ear as judged by the reports eight counts. In addition to con- M { h P L { as ee a ai eee fo spitacy in restraint of trade, which is - : : a C rice 1S PP the main charge, the exchange is ac- Ca 1tz1¢g ee cover approximately one-third of the total holdings in the United States) and which show a dectease of 137,000 cases compared with Aug. 1, 1913. 5. The war in Europe has brought into the situation a stimulating in- fluence upon prices because it has ra- moved the probability of any imports of eggs from that quarter and made probable more or less demand thence for a part of the reserve held in the United States. 6. Under these conditions a de- mand for consumption equal to that of last year after August 1 with no increase in fall and winter produc- tion, could not be supplied. 7%. The natural effect of a demand at any given scale of prices in excess of the supply is to force prices to a higher level in order that the demand and supply may dalance. s. As compared with last year the prices of eggs at New York—com- paring the leading grades—are now no higher for fresh gathered stock, and lower for the fanciest nearby eggs, than at same date last year; and storage eggs are about 2 cent higher, a degree of aglvance which would seem no more than should be expected to result naturally from the trade con- ditions above outlined. And _ very - shortly after this date last year stor- age eggs advanced within 1 cent of present prices. —_+-->—_—_ Foreign Eggs Not to Be Feared Next Winter. Chicago, Sept. 1—Importations of foreign eggs, which have constituted the dark horse of the local produce trade for several seasons, will cut lit- tle ice in the trade this winter, ac- cording to expressions from_ several leading commission men. Some of the receivers expressed an opinion that the lack of foreign eggs in this market would be aggravated by the probable demand which would come from the countries now engaged in the war. Two weeks ago, when the excitement was the highest, the writ- er heard in several quarters a wild story that Canadian houses were mak- ing large purchases of eggs by the carload from Western shippers with a view to exporting them to Eny- land and other foreign countries friendly to that nation. Investiga- tion developed the fact that these stories were without ground, and that, while a few carloads had been bought by Canadian houses, the purchases were not made with the intention cf exporting them. The truth of the matter seems to be that the export business, as far as Chicago is con- cerned, at least, will not amount to much this winter. Despite this fact there is the possibility that affairs may take such a turn that exportations of eggs will be possible for Chicago re- ceivers. The market in this respect is being closely watched by the spec- ulators, who think they see a chance for a big killing somewhere, but are not certain just where. Outside of the poultry and egg business, but touching a number of dealers in these lines, is the sweep- ing indictment handed down last week by a Federal grand jury in connection with the Government investigation of the Western Canteloupe Exchange. The accusation was much the same as the one which was pressed against the Chicago Butter and Egg Board, namely, that the Exchange was a con- spiracy in restraint of trade, which is illegal under the Sherman anti- cused of illegal organization and of being a monopoly. Of the Chicago concerns which also handle poultry and eggs, and which are included in the indictment, C. H. Weaver & Co. is the largest. For that firm indi- vidual indictments have been return- ed against C. H. Weaver, C. A. Weav- er, W. F. Morf, L. B. Kilbourne and I. D. Hale. When interviewed the indicted men did not express any great alarm. “I never thought there was much to this investigation in the first place,” said Mr. Morf, “and now that the Government has placed us all under bonds which are purely nominal I am certain the Federal au- thorities were convinced, at the close of the grand jury investigation, that they had been making a mountain out of a mole-hill. Of course the indict- ments had to be returned to save the face of the Government. There will be no further proceedings in the case until fall. I fail to see how the grand jury ever found enough facts to re- turn the indictment. As I believe 1 remarked to you when this investiga- tion started, the Western Canteloupe Exchange does not control more than 40 per cent. of the production. With that portion, which is less than half, a monopoly is impossible. Besides, the organization was formed at the suggestion of the shippers around Brawley, Cal., and was intended to be a help to them as well as to us in marketing a perishable product at a price which will give a profit.” Many prominent poultry men were ques- tioned by the Federal grand jury during the investigation in order to get sidelights on the manner in which the canteloupe business was conduct- ed. Great secrecy surrounded the hearings of the grand jury, and all commission men who appeared before the body were cautioned against tell- ing what they said or what they heard on the penalty of being held in con- tempt of court. One of the features of the poultry market this week, which should not be overlooked, is the large supply cf springs on the market at reasonable quotations, which vary a trifle from day to day. This is unusual at this time of the year. The condition is caused by the fact that not many milk-feds are going. into — storage. Speculators have not been able to se- cure advances on the market. The result has been that a good many springs. have been thrown on the mar- ket, with prices which would other- wise be much higher than they are. 2-2. Increase in Poultry. Cassopolis, Sept. 1.—Indications are that there will be quite an in- crease in the poultry deal here this fall. Farmers are raising more chick- ens, and had a fairly good spring. As yet there is little poultry moving here. So far have bought but very few broilers, and ship all the old stuff by express. Have shipped only about six coops each week. The egg deal looks fairly good in this section. The quality is much improved over what it was in July, and we are getting fully as many eggs as we did then. Shipping from 150 to 200 cases each week on the market, as I do not care to put away any hot weather eggs this summer. Hardly know how the trouble in Europe will affect the poultry and egg deal here, but look for prices of same to follow along with other products. Think the storage egg deal a good one this season. H. M. Randall Jr. —_2+2>____ But a crank ceases to be a crank when he does you a good turn. —_———_—--—-o—_——____. A mean man always measures the world by his own standard. PRODUCE COMMISSION MERCHANTS 104-106 West Market St. Buffalo, N. Y. Established 1873 Liberal shipments of Live and Dressed Poultry wanted. and good prices are being obtained. Fresh eggs scarce and selling well at quotation. Dairy and Creamery Butter of all grades in demand. We solicit your consignments. and promise prompt returns. Send for our weekly price cur- rent or wire for special quota- tions. Refer you to Marine National Bank of Buffalo. all Commercial Agencies and to hundreds of shippers everywhere, The Grant Egg Candler is the only REAL MECHANICAL Egg Candler on the market. This statement is verified by ‘written recommenda- tions’’ from Merchants, Shippers, Pure Food Inspectors, and Agricultural Col- leges, who have used our Candler, A merchant can candle eggs on his counter, in plain view of every one, as perfectly as an experienced egg man without the previous experience of learning ‘‘to roll the egg.” Write for FREE booklet. GRANT BROS. CO. Shippers Eggs, Butter and Poultry Kokomo, Indiana Those Who Know the delicious uses of e Mapleine will thank you for supplying them Order from Louis Hilfer Co. 4 Dock St., Chicago, I. Crescent Mfg. Co., Seattle, Wash. Watson-Higgins Milling Co. Merchant Millers Grand Rapids it Michigan Satisfy and Multiply Flour Trade with “Purity Patent” Flour Grand Rapids Grain & Milling Co. Grand Rapids, Mich. OFFICE OUTFITTERS LOOSE LEAF SPECIALISTS 237-239 Pearl St. ‘near the bridge’ Grand Rapids, Mich. NON-POISONOUS Strike: Anywhere Safety Matches Price for Price for 5 cases less than and over 5 cases r cas mami” No. 5 size—5 boxes to package, 20 packages, (100 boxes) to CONG eich ceeds ieve cid ccs $3.50 $3.60 BIRD’S-EYE No. 5 size—packed 5 boxes in package, 2@ packages (100 boxes) U2 CASH 26.6 ccc cece 3.40 BLACK DIAMOND No. 5 size—packed 5 boxes in package, 20 packages (100 boxes) in case* ........ccee. 3.25 3.40 MARGUERITE No. 5 size—packed 12 boxes in package, 12 packages : Dexes) Mi €8@@ 2... 26656660 40 4.65 SEARCH LIGHT No. 5 size—packed 12 boxes in package, 12 packages boxes) in CAS@ ...cccsccccee 4.40 4.66 BLUE BIRD No. 5 size—packed 1 doz. boxes in package, 12 packages eri? 18 3.50 boxes) in case 4.35 CRESCENT No. 5 size—packed 12 boxes in package, 12 packages (144 Doses) i Case 2... issues 4.00 4.25 SWIFT & COURTNEY ~ No. 5 size—packed 12 boxes in package, 12 packages (144 Domes) Im CASE ....6c sce ckes 3.85 4.10 BLACK SWAN No. 5 size—packed 12 boxes in package, 12 packages (144 boxes) i CaS@ 25. ...cc0 6505 3.70 3.85 BEST AND CHEAPEST No. 2 size—packed 12 boxes in package, 12 packages (144 boxes) in case ....... Seueess 1.60 1.70 RED DIAMOND No. 2 size—packed 12 boxes in package, 12 packages (144 boxes) in Gage oi... sccceccace 1.60 1.70 ANCHOR No. 2 size—packed 1 doz. boxes in package, 12 packages (144 GLOBE No. 1 size—packed 12 boxes in package, 36 packages (432 boxes) in case ..... iSeceecaee 2.70 2.85 STRIKE ON BOX MATCHES ‘RED TOP B Size—12 boxes to package, 60 packages (720 boxes) to CONG cecacievc ioc ceee, face $2.50 $2.75 ALUMINUM AL Size box—i2 boxes in packages, 60 packages (720 boxes) in case. Per case .... 1.90 2.00 Doxes) Im CASO 6. cece. cas 1.40 1.50 ~ 5 ° o F CHICAGO BOATS Ly. Grand Rapids 8:45 a. m. daily. except Sunday " “ 1:45 p. m. Sunday only. EVENING TRIP Ly. Grand Rapids 8:40 p. m. daily. Graham & Morton Line Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color and one that complies with the pure food laws of every State and of the United States. ‘*lanufactured by Wells & Richardson Co. Burlington, Vt. Make Out Your Bills THE EASIEST WAY Save Time and Errors. Send for Samples and Circular—Free. Barlow Bros., Grand Rapids, Mich. Sere sae MICHIGAN TRADESMAN September 2, 1914 Command ede hand to ari oiifan outta Seventh of a Course of Lessons in Show Card Writing. Written for the Tradesman. In this lesson we take up the sub- ject of layouts. By the word layout we mean the design of a card as to kinds and sizes of letters to be used, featuring, spacing, ornamentation, etc. In a sense the color scheme to be employed may properly be con- sidered a part of the layout, although generally the word has reference t9 form rather than color. The, layout is the vital part of a show card. Important as are clean- cut, well-proportioned letters, the de- sign of the card is even more essen- tial. Given good wording and a good layout, a card hardly can fail to be an effective piece of advertising, even though the letters show some haste or lack of skill But if the design is wrong the whole work goes for naught. The most exquisite lettering can do little to help a poor layout. In making layouts, taste, original- ity, ingenuity—in short brains, find a field for exercise; a field which is ever new and ever varying and has almost limitless possibilties. Skill in lettering is a useful and valuable tech- nical ability. Having once acquired it, progress in it lies largely in at- taining ease and rapidity in execution. giving better finish and greater beauty to the work, and occasionally acquir- ing a new alphabet or a new style of ornamentation. In its nature it does - not affcrd wide scope for the artistic and advertising factulties. These are called into play in making the design. As the number of possible good de- signs is infinite. opportunity for the exercise of taste and originality is limitless. The student should now provide himself with a T square. While the practice work outlined in this lesson can all be done with a_ carpenter's square and a common _ ruler, a T square is the handiest instrument to use in getting alightment lines on to a card, and is a great convenience and timesaver. For very large work the 40-inch T square ‘is best. For ordinary store work a shorter one may be better. The first thing to do in learning this branch of the subject is to copy the layouts of ‘good show cards. Find the show cards wherever you can. Ex- amples of a few simple cards and price tickets have been given in this series. You can use these. Study any other show cards or pictures of show. cards you may see, and make copies of the layouts, of course selecting for the present those of not too elaborate design. Textbooks on card writing contain- ing plates of well designed cards often are to be found in the public libraries. These will furnish good models. Figure A will show you what is meant by copying a layout. With pencil or charcoal, working on wrap- ping paper, the backs of advertising cards, or old newspapers, make the alignment lines properly spaced and sketch in the words, using merely skeleton letters as is shown in the cut. In your copies, for the present omit any’ scrolls or ornaments that you find in the originals. For most of this copying work, do not do much measuring of the original as to the size of the letters, etc; use your eye. With a few cards, particu- larly such as contain a considerable amount of reading matter, take accu- rate measurements and make an exact copy. If larger or smaller than the model, draw to a scale. By an exact copy I mean only as to the propor- tions of the design. Use the quickly made skeleton letters as before. Having attained proficiency in copy- ing layouts, you should next attempt some constructive work in designs. Take any suitable matter that comes to your mind and make a layout for a show card, one which will bring out this matter in the most forceful and pleasing manner you can con- trive. Make a large number of such designs, choosing matter relating to different kinds and classes of goods and which varies considerably. In this work, as in the preceding, stop with the rough layout; you need plenty of practice of this sort before you begin making cards with finished letters. It is a good stunt to take the same matter and make two lay- outs, one for a “panel,” that is, a card > ‘ taller than it is wide, and the other for a “landscape,” which is a card wider than it is tall. The student will find that some matter can be brought out more effectively in the one form, some in the other. Figure B shows two layouts of the same matter, both panels. The stu- dent will observe the difference in featuring. No. 1 is incorrectly fea- tured, No. 2, correctly. Generally speaking when a price is given it should be featured. There are two methods of making a layout, with both of which the stu- dent should be familiar, for he will need to use both. One is by close calculation and the other by guess or by “cut and try,” only with the experienced card writer the guesswork is remarkably sure and accurate. With either method you first divide your matter into lines and determine on 2 Bw the featuring. Then if you are using the closely calculated method, you decide on the width of border you would like, what size you want to make each line of matter, and how much space is needed between the lines, also allowing space above the top line of letters and beneath the bottom line, between these and the border line. Add these various meas- urements and if the sum is greater or less than the height of your card, then you must diminish or increase, either right through the layout or wher- ever you can best spare a little or add a little. - With: this method, before you put on a mark you have the sum of all the lines and spaces exactly equal to the height of the card. This is the right method to use when the amount of matter is relatively large for the size of the card, so that very close economy of space is necessary; and it is also used when there are a number of lines of matter exactly equal in value and importance, and which should be brought out in the same size of letter or figure. Ten or twelve price reductions in underwear, for in- stance, In actual work, the practical card writer does not make many closely calculated layouts, except for cards that, like those just spoken of, have several lines of equal matter. For a piece of ordinary work , the card writer determines on the divic sion of the matter into lines, which words he will feature, etc., and, using his T square to make the alignment lines, proceeds to put on the card- board, which has been cut the requir- ed size, the layout he has formed in his mind, without do‘ne any measur- ing for letter-sizes and spaces. If he runs short for room or has too much, then he changes his alignment lines; but ordinarily he gets them right the first time and sketches in the words at once, the layout being made and on in little more time than it takes to tell about it. In the cuts shown, the guide lines and the skeleton letter are made fair- ly heavy, so as to come out plainly in the reproduction. ‘In actual work, you put on the layout as lightly as you can and have it clearly visible, for the less erasing you have to do the quicker you can complete a card the neater it will look when done. On white or light cards the layout is put on either with a lead pencil or with a stick of French charcoal sharp- ened to an edge. If the charcoal is of proper softness and is used lightly, the mark will. practically all brush off with a whisking movement of a cloth or chamois skin, and little or no erasing will be needed. By the practice on layouts here outlined the student will begin to. gtasp certain fundamentals, which for clearness and deeper impression we will tabulate under convenient heads. ‘September 2, 1914 enter eiarerrettaneteoont estenientacreterranenaee naam epson serine Speedie MICHIGAN TRADESMAN Fig. 1. Border. It adds greatly to the appearance and_ effectiveness of a show cards to leave space for a bor- der. The border is separated from the central portion of the card by a line ruled with a brush. This line may be light or heavy according to the size and character of the card, style of letters, etc. For a card of medium size the border or space out- side of this line-should be at least from one inch to two inches in width. In your practice work it is a good plan to draw the separating line with pencil or charcoal, keeping the letter- ing inside. Later on the student will be told about breaking the border line when necessary. So far as practic- able, keep the reading matter well in- side the border line—space around the. reading matter is desirable and effec- tive. 2. The importance of space. Never crowd a show card. Medium or even small-sized letters with enough space above and below them are more effec- tive than larger letters that lack for room. Crowding matter in the line is almost as bad as_ crowding the _lines. As a rule the letters in a word should be placed fairly close together, but between words there always should be enough space to make a clear separation in the eye of the read- er—so that there will be no confusion B. nor running together of the letters of two words. The student doubtless has observ- ed that capital letters, being of uni- form height, do not require relative- ly so much space above and below them as lower-case letters, since some of the latter project above and others below the guide lines. The space between lines of matter should be governed somewhat by the relation of the words, as well as by the kinds and sizes of the letters. When a line of matter is followed by another closely related in meaning, less space is required than when there is a change or break in meaning. Be careful not to run a line of mat- ter nearer the right edge of the card than it starts from the left edge, that is, when it is supposed to go ex- actly in the middle. If there is to be any difference in space, it will look better with the wider space at the right. 3. Balance. Spacing naturally brings up the topic of balance, which can only be touched upon at present. We speak of it here that the student may have it in mind as one of the points he is to observe in any show card work he may see. A show card should have balance. All the work of the upper portion should not be bold and heavy when all the work on the lower portion is light and thin, nor vice versa. Often a layout not per- fectly’ symmetrical as to the two sides is better and more effective than the one that is entirely symmetrical. But there should be balance between the two sides. A skillful card writer will offset a heavy word or a price in large figures on one side of a card, by a heavy word on the: other side, placed somewhat further up or fur- ther down. Perfect balance some- times has to be sacrificed to the exi- gencies of featuring and arrangement. 4. Featuring. Perhaps the most es- sential element in successful card writing is to be able to select the important word or words in the mat- ter and feature these so as to catch the eye of the passerby. The re- mainder of the message should be made subordinate, although, of the subordinate matter, some parts are apt to require bringing out more plainly than others. Featuring is another very large subject regarding which only the bar- est outline can be made in this les- son. Featuring is accomplished in several ways. The best method for most cards is to use large, bold, heavy letters or figures, perhaps mak- ing the featured portion still more conspicuous by special color. For in- acre een \ megane yah ieee ad apiahaerneeri 21 stance, suppose the price is the thing to be brought out most prominently. Then if you are using a white card with black letters, the price may be put in in large red figures. This brings out the point that featuring is accomplished not only by conspicu- ous size but by conspicuous coloring as well. Whatever is unusual or striking in size, form, color or ar- rangement, whatever will catch the eye and arrest the attention, features. Be always on the alert for new ideas in“ featuring. Ella M. Rogers. 227 Orizaba Ave., Long Beach, Cal. 2-22 His Office. An American tells of his tipping experience at a certain hotel on the Continent. The employes, in time- honored fashioned, were lined up at the entrance. Accordingly he distrib- uted the tips according to the schedule he had memorized from the . guide book. He was surprised though when his progress to his cab was barred by a lad in buttons. “What do you want?” asked the American. “A few centimes, sir,’ said the lad, “according to the usual custom, sir.” “Well, what did you do for me?” “Why, monsieur,” said the lad, “I saw you get into the cab.” fad Fig. B. MICHIGAN TRADESMAN THE MEAT MARKET How Reputation Helps to Build Up “Route” Trade. I happened to be in one of the suburbs of New York one day not long ago and, as it was getting to- ward noon, I looked around for a place where I could get a bite to eat. Not liking a couple of restaur- ants which I passed, I finally ap- proached a policeman who looked goodnatured, and asked him where I could get a halfway decent meal in the neighborhood. The best place, he told me, was about five or six blocks down from where I was, and while it was not a fancy place, according to the policeman, it was clean, home- like, its cooking was good and the meat of the best quality. “Why,” said the policeman, “they get their meat from Blank & Co., in the city.” I knew these butchers and was rather surprised to hear that they did busi- ness in a section so far from their market. Thanking him for the information. I immediately went there and got as good a meal as he had promised me. While I was eating a young man tapped me on the shoulder, saying, “How do you do, Mr. A—.” I naturally looked up, and while the young man’s face was familiar to me, IT could not place him. When he mentioned his name, however, I knew him at once. although I had not seen him in seven or eight years, the last time being when he was a mere boy. “What are you doing?” I asked him. “And how are you getting along?” “Pretty well,” he replied. “I’ve got the route in this section for Blank & Co.” As this was the same firm whose name I had heard mentioned by the policeman, I was interested, so I en- couraged my acquaintance to sit down and talk. . “T serve this place, a few saloons and about forty private customers,” he went on, in reply to a question. “My business amounts to about $400 per week, “How do you come to do such a big business way out here? This is at least five or six miles away from your market.” “Oh, it isn’t so hard.” said he. “I first drove out to a few customers who used to live near Blank & Co., and who we continued to serve, al- though they live away out here. One recommended the other, and, besides. that, I occasionally ask a customer to recommend me to someone else. I also watch to see when new people come here. This is a growing sec- tion and there are some nice families J living here. It isn’t hard to work up a good-sized trade, because Blank & Co. have a good reputation and are well known for the quality of the meat they handle and the reliability of their service.” “How long did it take you to build up this route?” I asked. "About a year and a half,” he re- plied. “How do they pay you on this proposition?” “T get $12 a week and 2 per cent. on anything over $200 per week business. It doesn’t make any difference wheth- - er it is my order or not, I get the credit if I deliver the order. This works out well with me, especially around the holidays, as there are a great many people around here who do not trade with us regularly, but who, when they are in the neighbor- hood of the store, and knowing that we deliver out here, stop in and buy their meat. I have $400 worth of orders; that gives me % per cent. on $200, and so I make $16—never less and often more. “I make only one trip a day up here, and my customers give me their orders a day ahead of time. So when I deliver an order I get the order for the next dav. Sometimes they telephone or send a postal card, as my wagon doesn’t leave until the first mail is in. “I have nothing to do except to take care of this route. I get the rig from the stable about 7 a. m., load up and leave by 7:30. By 2 or 3 o’clock I am through and get back to the store about 4 p.m. I then turn in my money and orders and I am through for the day. “There isn’t much trusting on this route, either. Some are C. O. D., the rest are weekly, but only those who either own property or are highly recommended get any credit at all. All slow payers are put on the C. O. D., list, and if they do not pay what they owe in a week the boss gets his lawyer after them before the account gets stale. That usually makes them settle up. As a rule, we lose their C. O. D, trade, but we are satisfied to let the butchers around here wres- tle with the slow payers. They get the beats and we look for the good ones only.”—Butchers’ Advocate. ——_2>2.__ To Be Identified. “Presently you may come into the parlor, Waldo, and meet the com- pany.” “Well, for goodness sake, ma, tell them plainly who I am. I’m sick of old ladies asking ‘Whose little man are you?’” Cheap Eggs in China. Julian H. Arnold, American Consul at Chefoo, China, gives the following information of prices for eggs in Shantung, a province on the’ west shore of the Yellow Sea: “During recent the years, since completion of adequate transportation - facilities for Central Shantung, large quantities of eggs, fresh and in pow- dered form, have been shipped abroad. This trade has been made possible by the running of refrigera- tor ships to England, and I under- stand efforts are being made to run refrigerator ships across the Pacific to carry Shantung eggs and beef to America. The International Cold Storage Company of Great Britain has been buying fresh eggs this past spring in Shantung for shipment to England at 360 eggs for $1 United States currency. Fifteen years ago one could buy 900 eggs for this sum. But 360 for $1 is considered the low- est price at which eggs can now be secured. “The Shantung eggs weigh ten to a pound and seem to be rather dark in color. It is intimated that upward of a million eggs a day are shipped from Shantung during the season; that is, during the spring, early sum- mer and fall. For shipping purposes they are packed in boxes, 500 to the box, with straw filling. They are shipped in carload lots, 580 boxes to the carload, and repacked at Pukow or Tsingtau for transportation abroad. “A factory at Tsingtau also buys eggs for separating the whites from the yolks for making albumen and dried yolks for shipment to Ger- many. “Considerable poultry is also ship- ped from Shantung for transporta- tion to England under cold storage. The Shantung chicken is small and poorly fed; dressed it weighs on the average of one and one-half pounds, and sells for 10 cents U. S. currency in the Southern part of the province. Goodly numbers of eggs or chickens cannot be secured from any one pro- ducer, as there are no such things as poultry farms in China, each farmer or household raising a few chickens and eggs for market purposes, the ag- gtegate making a huge sum total, as the number of farms and households is very large. Purchases of these products, as well as of other farm products, are generally made in the market towns on market days, when people from the surrounding country take their produce to the market and hold it there for general sale.” —_>+.__ Canadian Egg Improvement. Agents of the Live Stock Branch of the Canadian Department of Agri- culture have devoted much thought and serious effort to improving the conditions prevailing in the egg in- dustry with a view to lessening the waste arising from improper ‘than- dling and marketing. The character of this work is indicated by several bulletins, issued by the Department -during the early months of the cur- rent year, an examination of which shows the defects in the present sys- tem and the principles upon which it September 2, 1914 is aimed to correct them, to be identi- cal with those in the United States. The Canadian investigators and in- structors have found, just as has been found here, that the chief bar to im- provement in egg qualities lies in the general habit of buying mixed qualities of eggs, including some that are worthless, at a uniform or “case count” price. This phase of the prob- lem is dealt with particularly in a bulletin issued last April by W. A. Brown, J. H. Hare and W. H. Ault, entitled “The Payment for Eggs Ac- cording to Quality.” In this pamphlet the authors show the “case count” system of buying eggs from produc- ers to be unfair; and that such a sys- tem, by placing no premium on high quality eggs, really creates an incen- tive to careless methods. The investigators have found a dif- ficulty in encouraging a reform, in a failure on the part of wholesalers to make a proper discrimination in price for quality; and it is said in the bulle- tin that efforts to induce a system of “quality payment” had been well re- ceived by the distributing trade, al- though a lack of recognized standard- ization had made it difficult to carry into effect the» advanced system. It appears that thus far the reform, when effected at all, has gone little beyond the mere payment for eggs on a “loss off” basis and has not yet resulted in any general or adequate discrimina- tion in the prices paid for different qualities of merchantable eggs. The authors show the absolute ne- cessity of “candling” eggs sold at in- terior points and offer to furnish, through their department, a simple egg candling device, made of card- board and designed for use with either a kerosene lamp or electric light. Other interesting bulletins issued by the same authors deal with the method of candling eggs, and the judgment o€ quality from the appear- ance of the egg before the light, with the suggestions for the care of eggs by producers, with suggestions for egg circle members and with the im- portance of removing the male birds from the poultry flocks during hot weather. A more extensive bulletin by W. A. Brown deals with the or- ganization of co-operative egg circles and gives the favorable results ob- tained by members who have taken advantage of this system of co-opera- tive effort. —__2+.___ Bay City is raising a fund to secure the removal of the Fulton Mig. Co. from Chicago to that city. —_2++____ Most of the golden opportunities offered you will not stand acid test. MAAS BROTHERS Wholesale Fish Dealers €¢. RS Sa eWay ee sre RS 5g eta Sg Sea Foods and Lake Fish of All Kinds Citizens Phone 2124 Bell Phone M. 1378 1052 Ottawa Ave., N. W. Grand Rapids, Mich. September 2, 1914 MICHIGAN TRADESMAN ? New Store Fixtures At Bargain Prices (For Michigan Merchants Only) SHORT time ago we made a few improvements in our wardrobes and cabinets; changes in the nature of “refinements” and not affecting the fundamental ideas in our cases. Our policy is to push the very latest make in our wardrobes and cabinets, and the small number of ‘‘old style” cases which we have on hand we will sell (in Michigan only) at very attractive prices. These cases are absolutely new and perfect. They are backed by our full guarantee, and the purchasers will get our com- plete service. These cases are as serviceable and durable as our latest styles; we will gladly tell you just what the changes have been. The number of these cases are limited, and they will be sold quickly. Any Michigan dealer who is interested should get in touch with us at once. Tell us what you can use and if we have what you need we will give you full particulars and quote prices. P I NHESE Welch Revolving Wardrobes are in the finest of stores all over the coun- try, and will be in service for many years to come. They were purchased because they were the best fixtures on the market for selling ready-to-wear apparel. You can now buy these same wardrobes, in Michigan only, at a big reduction—while they last. We have them in both the floor type (as shown) and in the wall type. There are enough of these for only a few stores. If you intend to buy re- volving wardrobes you should investigate this offering now—it will pay you to come to Grand Rapids to see them. Quy — \ N y E also have a few of the telescope slide cab- inets, of the type shown in the cut. These are new, perfect cabinets and fully guaran- teed. The merchant that can use them can get an exceptional bargain. These cabinets are a vast im- provement over racks, and at the attractive prices we will quote enough merchants should want to improve their stores with these fixtures to quickly dispose of the few we have to offer. We also have a few ‘‘odd’’ show cases (new) and a few second-hand show cases, picked up when installing new equipment, and these are for sale at very low prices. Full particulars on request. r } NO those merchants who may be interested in new store fixtures we will gladly send our catalogues covering everything needed by department, dry goods, apparel or general stores in the way of equipment. These will show the very latest ideas in fixtures. When in Grand Rapids, whether you are “in the market” or not, call at our showrooms and let us show you our full line. Welch Manufacturing Co. Grand Rapids, Michigan pepnectrinaahndnsne iti atest ueninincrsiiannnig ok om CI eT a oe en ee ene Sateen cine ieee vcenceeree Nn cteneeS Ne aeteares tates aa Gace net cecaraces a dicap ca can desir cams eect re a an Te eernanensi : : Bs Bite a asia isthe tw ieee eee \ BANKRUPTCY MATTERS. Proceedings in the Western District of Michigan. Grand Rapids, Aug? 11—In the matter - ‘of William Dieters & Sons, bankrupt, Holland, the first meeting of creditors was held this day. Claims were al- lowed. Creditors failing to elect, the referee appointed Austin Harrington, of Holland, as trustee and fixed his bond at $500; thé trustee has qualified by the filing of his bond. W. J. Carol, Isaac Marsilje and Isaac Kouw, all of Hol- land, have been appointed as appraisers. The assets, if any, in this matter will be very small and it is doubtful if any dividend to general creditors will be paid. In the matter of E. C. B. Judd, Inc., Muskegon, the adjourned special meeting of creditors was held this date. All claims filed to date have been disposed of with two exceptions and the referee made an order for the payment of cer- tain administration expenses and the first dividend of 8 per cent. in the matter. This dividend will be paid at once. There are considerable assets still outstanding in the shape of notes and securities and another dividend in the neighborhood of 10 per cent. can safely be expected by general creditors. In the matter of Lura Gardner, bank- rupt, Grand Rapids, a hearing on the petition of Corl, Knott & Co., Ltd., pray- ing that the funds in commercial check- ing account of the bankrupt be determined to be covered by the petitioner’s chattel mortgage, has been held. The _ referee has filed his findings in substance that the terms of the chattel mortgage were not broad enough to cover funds in a commercial checking account. The peti- tioner has taken an appeal to the District Court. The question is one of import- ance, inasmuch as many mortgages are drawn with this provision. In the matter of John A. Innis, bank- rupt, Grand Ravids, the adjourned final meeting of creditors and hearing on the petition for the allowance of claim of Bessie R. Innis, was held this day. The claimant and the bankrupt were sworn and examined and the final meeting was further adjourned to Sept. 11. Aug. 12—In the matter of George P. Dowling, bankrupt, Grand Rapids, an order has this day been entered confirm- ing the sale of certain of the assets of the bankrupt to F. S. Bilston, Gran Rapids, for the sum of $210. This estate is very small, the balance of the assets being uncertain and the dividend, if any, to general creditors will be a very sm:3l one. Aug. 14—In the matter of Homer &. *Ranes, bankrupt, Eaton Rapids, an or- der has this day been entered refusing the offer of A. A. Houghtalling, of Char- lotte. for the assets. The offer amounted to $175. In the matter of Lewis J. McNaughton, doing business as the Champion Quick Repair Co., Lowell, the trustee has this day been given a general order for the sale of the assets, which consist of shoe and rubber stock and repair machinery. The sale has been fixed for Sept. 2, at Lowell, and will be a public sale. The total appraised value of the assets is in the neighborhood of $1,000. Aug. 18—In the matter of Holiand Rod Co., Holland, the following have been appointed as appraisers: David Leen- houts, Irwin W. Allen and Con De Pree. “The inventory has not yet been filed. Aug. 19—James S. Reed, Grand Rap- ids, has this day filed a voluntary peti- tion in bankruptey, the adjudication has been made and the matter referred to Referee Wicks for administration. The first meeting of creditors has not yet been called. The schedules on file at this office show assets listed at $925.00 and liabilities are listed at $1,997.25. The following are shown as creditors of the bankrupt: Alfred Hunter, Grand Rapids $ 70.00 John Miller, Grand Rapids ....... 53.53 Martha Staffner, Grand Rapids 726.00 Johnson Bros., Grand Rapids 55.85 B. T. Pierce, Grand Rapids ...... 25.98 Yuille-Miller Co., Grand Rapids .. 5.90 Petterson & Co., Grand Rapids .. ~ 4.25 Mr. Meyer, Grand Rapids ........ 7.50 P. Steketee & Sons, Grand Rapids 19.00 W. Murray & Sons, Detroit ...... 6.50 Mary Marquaski, Jackson ....... 265.00 Dr. Sumerlin, Grand Rapids 82.50 _A. Watkins, Grand Rapids ...... 5.30 Am. Window Cleaning Co., Grand MAAR eo eae 3.00 R. Watkins & Co., Grand Rapids 2.40 Carroll & Huyge Co., Grand Rapids 24.10 Sanitary Milk Co., Grand Rapids 104.06 G. R. Savings Bank .............. 286.66 Collins Ice Co., Grand Rapids .... 59.61 Hydraulic Co., Grand Rapids ...... E Foster, Stevens Co., Grand Rapids 7.00 Peoples Milling Co., Muskegon 18.80 Peoples Supply: Co., Grand Rapids 11.10 Home Fuel Co., Grand Rapids .. 36.70 Johnson Cigar Co., Grand Rapids 24.10 Holland Cigar Co., Grand Rapids 42.60 C W. Dierdorf, Grand Rapids .... 17.00 George Seymour, Grand Rapids .. 4.80 Barnett & Scully, Ionia ............ 6.80 Kuppenheimer Cigar Co., Grand PRIS oe ee ace cokes cee 14.75 Grand Rapids Cigar Co. .......... 9.90 Grand Rapids Paper Co. .......... 6.03 H. Leonard & Sons, Grand Rapids 13.00 «<. H. Nagel, Grand Rapids ...... 680.00 Ramee ‘War of 1870. MICHIGAN TRADESMAN -H. Daane, Grand Rapids ........ Michigan State Telephone Co. .. 9.80 Rudell Creamery Co., Grand Rapids 7.50 Muskegon Power Co., Grand Rapids 10.10 Lewis Electric Co., Grand Rapids 2.13 Valley City Supply Wo., Grand TRADIGS oR 3.75 Allenized Water Co., Grand Rapids 16.13 Cadillac Cigar Co., Detroit ...... 14.00 Holland Mutual Aid Society ...... 12.00 The assets are nearly all claimed as exempt by the bankrupt and it is doubt- ful if the dividend will be a very large one. Aug. 20—In the matter of G. W. Stev- ens & Sons, bankrupt, Greenville, the trustee has filed his final report and account and the final meeting of cred- itors will be called for within the next few days. The account shows the fol- lowing: Cash on hand as per second report, $4,234.98; additional receipt since the filing of second report, $44.41, total, $4,279.39; disbursements for administra- tion expenses, preferred claims and sec- ond dividend of 20 per cent., $2,881.03; balance on hand, $1,398.36. The estate will pay a further dividend of about 10 per cent. Two dividends aggregat- ing 30 per cent. have been heretofore paid in this matter and the estate has been continued for a long time, pending litigation in the Supreme Court of. this Siete which has only recently been set- tled. Aug. 21—In the matter of Holland Rod Co., bankrupt, Holland, the first meeting of creditors has this day been held. The claims filed were allowed or referred to the trustee to investigate and report. Creditors failing to elect, the referee appointed Henry J. Luidens, of Holland, as trustee and fixed his bond at $5,000. Mr. Luidens was the receiver for this estate prior to the appointment of the trustee. The receiver has been di- rected to file his final account. The first meeting has been adjourned to Aug. 28, and the officers of the bankrupt or- dered to appear for examination. It is understood that a composition with cred- itors is to be offered by the bankrupt at this adjourned meeting. Aug. 24—In the matter of Richard W. Elwood, bankrupt, Bellevue, the final meeting of creditors was held this date. Claims were allowed and the matter held open pending the .trustee’s report on certain matters and for declaration of final dividend, if any, and closing. The dividend, if any, will be a very small one. In the matter of the White Lake Trans- portation Co., Hart, the trustee has filed his final report and account and the final meeting of creditors will be called at once. The account shows total receipts of $224.05 and disbursements for admin- istration expenses of $33.16 and a balance on hand of $190.89. —_—__o+>__ Practical Joke Played on Napoleon by Bismarck. The late Carl Schurz once narrated to me and a few other friends a con- versation he had had with Prince Bismarck concerning the causes and consequences of the Franco-Prussian Bismarck said that the war was inevitable. It had to come because France considered herself the first Power in Europe, and was alarmed, after the battle of Sadowa, lest that place should be taken by the new North German Confederation. - The question which of the two Pow- ers should be foremost had to be de- cided, and the only question was which should strike first. Bismarck had not yet told the world how. at the dinner table with Von Moltke and Roon, he had “edited” King William’s telegram from Ems, describing his last interview with Ambassador Benedetti—how he (Bis- marck) had asked Moltke whether he was sure that he could win in a war with France, and how he then gavea tone of insolence to Benedetti’s talk and a tone of defiance to the King’s rejoinder (both false), and by pub- lishing the edited copy had touched the match which had led to the uni- fication of Germany. In this way he provoked France to strike first, and led all the world to believe that Louis Napoleon and not himself was pri- marily to blame for the war. In other words, he deliberately used France as an anvil on which to weld the German empire together, and de- ceived the other nations while the process was going on, and until he himself disclosed the damning secret. Nw we are told again that France is responsible because the German Emperor and his advisers knew that France would fight some time in or- der to recover the provinces that had been taken from her by Bismarck in the other inevitable war, and that she would probably take the opportunity when Germany had another enemy on her hands. Hence this war is de- fensive from the German standpoint. It reminds us of old Cato’s words, delenda est Carthago. Carthage must be destroyed because she has reasons for fighting us at some future time, and will probably do so when we are engaged elsewhere. Three years ago I visited the Nie- derwald on the anniversary of the declaration of war between France and Germany. I first went to Ems, and after taking luncheon at the rail- way restaurant I sought the tablet which marks the spot where King William and Benedetti had their last interview. The stone and the in- scription were easily found, and I expected to meet a good many en- thusiastic people there. To my sur- prise I was the only person who seemed to take any interest in this German Fourth of July. Nobody else came near the patriotic memorial while I was there. I then pursued my journey to the statue of Germania which was erected to commemorate the German victory in that war. Here I found no celebration, no flowers, no speech-making, no soldiers, not even a military brass band—only the usual number of tourists, mostly for- eigners. I thought that perhaps the German people were not very proud now of the practical joke played by Bismarck on Louis Napoleon forty- four years ago.. Horace White. Reading Trade Papers a Credit Asset. “No man in business can afford to neglect the periodical of his trade; a live trade paper presents every week or month a fund of information on business conditions and methods which may save the readers from making costly experiments. Papers for the retail trade tell about methods of selling, of keeping cost accounts, of how to get rid of time-worn mer- chandise, how to create a spirit of loyalty and co-operation among clerks and general employes. “It is for the credit grantor to get his customers to read consistently one or two papers bearing upon their trade. Generally speaking, the man who gets nothing out of his trade paper is a back number or is soon going to be.”—Bulletin of the Nation- al Association of Credit Men. Lansing will continue its part time school and factory courses this year, giving students theory and shop prac- tice alternately. —_>-->—___ The Flint Board of Commerce is asking the Grand Trunk for better Pullman service to Chicago. ——_e--> If you don’t want people to like you criticise what they do. September 2, 1914 World’s Biggest Dye Plant. The reason for the world’s depend- ence upon Germany for its supply of dyes is explained by the remarkable growth and expansion of such pioneer companies as the Badische-Anilin & Soda-Fabrik of Germany. By using high grade native talent in solving chemical problems unthought of a few decades ago, and by fostering a spirit of thoroughness among factory workers through maintenance of nu- merous benefits, this company has welded its huge plant into'a unit of unexcelled efficiency with $70,000,000 of gross sales annually. The German plant has a frontage of a mile and a half on the Rhine. A bird’s eye view of the property pre- sents an array of factory chimneys whith suggests the industrial center of a city rather than the headquarters of a single concern. The plant is in fact the largest of its kind in the world, Some idea of its size may be gained from considering that 158 boilers, 13 dynamos generating 7083 kilowatts, and a local waterworks, gas works, and ice factory are operated. There are 411 telephone sub-stations, 539 fire hydrants, and the company main- tains its own fire department, includ- ing 25 steam engines. The number of workmen until recently was 8,000, and besides 918 officials in the commercial depart- ment, there is a staff of 217 chemists and 142 civil engineers. There are branch factories in France and Russia, The company was founded in 1865, and introduced its products in this country in 1871. Products comprise the entire range of artificial organic coloring matters—aniline, alizarine, naphthol, resorcine, gallic acid dyes, and synthetic indigo. The entire industry has sprung up from the preduction of dyes derived from coal tar. This tar is a by-pro- duct of the manufacture of gas and coke. The Badische Co. also makes its heavy chemical! re-agents which are used to convert the initial mate- rials into dyes. The company maintains sanitary dwellings for its workmen, pays pre- miums for long service, and main- tains a private hospital and a work- men’s club for insurance against sick- ness. There are funds for the sup- port of the disabled and their de- pendents and for old-age pensions. The welfare department extends to the maintenance of baths for women, a lying-in hospital, a house-keeping school, a library, and a workmen’s savings bank. Similar club and pen- sion benefits are maintained for offi- cials. ——_+-+-.—____ Suspicious. “So your husband kept house and cooked his own meals while you were away. Did he enjoy it?” “He says he did; but I notice the parrot has learned to swear during my absence.” —_~---.——___ The U. S. weather bureau station at Muskegon has been removed’ to the Lake Michigan waterworks. te sate oe September 2, 1914 MICHIGAN TRADESMAN : . Manufactured Ina Class by sei léself”” | Sanitary | onditions Made in Fight Sizes G. J. Johnson Cigar Co. Makers Grand Rapids, Mich. Re er Sone she ape geno Seaman alge eee ata le anh eNOS PAOLA = = a i — Q > Z Lae | W > 0 & n = > a 'g adequiojdesg TOP ROW: Guy W. Caverly, Orville Billings, Bert Kelley, W. E. Gray, W. D. Beach. MIDDLE ROW: Geo. Hickox, F. B. Marrin, G. J. Johnson, H. F. Mcintyre, Jno. Dietrich, F. B. Aniba. BOTTOM ROW: J. H. Brown, F. N. Mcintyre, T. J. Johnson. We MUI OUEls Retr Uvvit, re ENe EVEWETER YE, Fe Pte. Ve BVI tVNE PWV. September 2, 1914 How Prices Emphasize Worth of Sugar Substitute. 2 The tremendous boost in the price of sugar has emphasized the value of having available sugar substitutes, especially glucose and saccharine, al- though the attitude of the Federal authorities on the latter product is seriously hampering its usefulness at this time. If saccharine were given its rights in accordance with the finding of the Referee Board of Chem- ists, it would probably come into very general use now, when sugar is so high. Glucose is already mak- ing itself felt.as a practical commod- ity to displace sugar. But glucose, like saccharine, has been seriously saddled with burdens of prejudice at the hands of food officials; burdens which it has taken time to eliminate by a campaign of education. The manufacturers of saccharine are disposed to adopt sim- ilar measures to clear away the pub- lic misapprehension as to its nature, .and there is some reason to believe ultimately succeed. ' that they may Hiere is the way Food Commissioner Lucius P. Brown, of Kentucky, helps along the cause of sugar substitutes in his daily educational bulletins to the consumers pf his State: “The ordinary sugar of commerce is known to chemists as sucrose and is obtained, as is well known, from many plants, chiefly from cane sugar and beets. The sugar from cane and beets is identically the same thing and neither one is any purer-or bet- ter than the other, contrary to popu- lar ideas on the subject. Some other plants which yield sugar are ordinary sorghum, the maple tree, the sugar palm, etc., and watermelons are full of it. “But the only kind of sugar which competes commercially with sugar from the cane and beet is not the same thing at all, but is made from starch and is known ordinarily as glucose. It is made by mixing raw starch, usually from corn, with water, so as to make a milk, a very small amount of acid, such as muriatic or sulphuric, and is then added and this is run into converters where steam, under pressure, changes the starch in- to a mixture of glucose and dextrine (or gum). The acid is then neutral- ized and the glucose whitened by suitable means and evaporated in vacuum pans. “Glucose is found on the market both in the solid and semi-solid or syrup form. It is a wholesome pro- duct, when properly made, and the popular prejudice against it is en- tirely unwarranted. It probably arose from the fact that glucose was large- ly used before the passage of the food and drugs act to adulterate ma- terials requiring to be sweetened. It is, however, only about half as sweet as cane sugar, and as usually sold contains a considerable amount of dextrine, the latter having no sweet- ening power . “Glucose got such a bad reputation at one time that the makers now usually sell it to the consumers under the name of ‘corn syrup’ and various MICHIGAN TRADESMAN fanciful names, which it is un- necessary to mention here. Since a syrup is the evaporated juice of a sugar-bearing plant, and since glucose is made by an entirely different pro- cess, the name ‘corn syrup’ for the pro- duct, although sanctioned in 1908 by the Secretaries of the Treasury, Agri- culture and Commerce and Labor of the United States, would appear to be a misnomer. The consumer, there- fore, ought to fully understand what ‘corn syrup’ means when he buys it or eats it.” —_---.—___ Difference Between Storekeeper and Merchant. There are many points of difference, but they resolve themselves into > this one, great difference: The storekeeper is first and foremost a buyer and, therefore puts his chief effort on the buying of his stock; in fact puts little or no effort on the sell- ing end of his business. The merchant is a good buyer. He must be, or he would not succeed. But his principal study and his harvest work is in the selling of the merchandise he has bought so well. He realizes that— no matter how advantageously he may have bought his goods he will not be able to realize any profit, until he has sold them. He also realizes that within his class there is very little advantage to be secured in the matter of price when he buys, and that therefore his chief effort in buying must be made in the selection of his wares, rather than in trying to obtain them at lower price. That is why these real merchants stick to the house which renders them an ef- ficient service—in the way of carefully selected stocks from which to fill their wants between seasons. That is why these successful merchants seldom “shop around.” They keep posted, of course, but the great majority of their pur- chases are made from a very small num- ber of houses. They know, from exper- ience, that by doing this they create for themselves a standing with their sources of supply which in the long run will make up for any shading of price which they might have secured by splitting their patronage, and that whenever any of their houses has anything especially good to offer they will have first call. The proposition, thus, works both ways: The retailer gets better service; the wholesaler or manufacturer from whom he buys has a better and more profitable customer. Isn’t it worth while for the wholesaler and manufacturer to make a steady, con- sistent, persistent, intelligent effort ‘to make merchants out of his customers— instead of allowing them to remain in the rut of storekeeping? But the effort must be kept up. It must be persistent. It must be con- sistent. It must be along intelligent lines. A spurt is all right if the race is a short one, but merchandising success is not a matter of short distance racing. It involves a great deal of continuous study, a great deal of continuous work, and so whatever the wholesaler and manufacturer ‘undertakes to do in order to make merchants instead of storekeep- ers out of his customers must necessar- ily call for consistent, persistent and in- telligent thought and labor. 27 In a Class by Itself The wise grocer will not offer any substitute for Shredded Wheat because he knows there is no substitute for it. Shredded Wheat is in a class by itself. It stands alone, unique and incomparable. The nutritive value of this food is due to the shredded process—and the process is ccvered by many patents. We are edu- cating thousands of persons to eat it every year. You are our distributor. May we ask your cO-opera- tion in getting it to the customers in a fresh and appetizing way? TRISCUIT is the Shredded Wheat wafer —a crisp, tasty whole wheat toast—delic- ious with butter, cheese or marmalades. Shredded Wheat Biscuit is packed in odorless spruce wood cases which may be readily sold for ten or fifteen cents, thereby adding to the grocer’s profits. MADE ONLY BY The Shredded Wheat Company NIAGARA FALLS, N. Y. ; 6 Fy ox *¢ oF) ie “ ° <4 Reynolds Flexible Asphalt Shingles & oS Dxc axe In Natural Colors, Unfading Dx RED —GREEN—GARNET—GRAY oe BG oy : REYNOLDS « y mista : S77 * HAVE ENDORSEMENT OF Ds LEADING ARCHITECTS De ox Dx Fully Guaranteed cS eS Fire Resisting OX Nee ete ow DKe Dx GS Dae NY Res IG 2G Ne Nw ong aN S Bee er Beware of IMITATIONS. Ask for Sample and Booklet. Kes aS Write us for Agency Proposition. eS x H. M. REYNOLDS ASPHALT SHINGLE CO. x ong Original Manufacturer GRAND RAPIDS, MICH. PX ROA oC eS aN ROS O WINDING WIR ALI QS SOQ QU SHOUD ACHAT ACH AGA S TI QOD ACH AU AO EAC OO OAE OOO AEE AERO EEOC ROCESS IMPE Spraying “a | Largest Line BRAND - Compounds “Superior Quality Our Paris Green packed by our new American System, Reliable dealers wanted: CARPENTER-UDELL CHEM. CO., Address vept. T., .Grand Rapids, Mich. MICHIGAN TRADESMAN — = - RLD — Fate’s Choicest Gift to a Woman. Written for the Tradesman. Fate has her favorites. She is kind or cruel as is her whim. When she is making up the equipment which she will bestow ona baby girl, if she has a fond and tender feeling toward her passive little recipient, she implants in the diminutive brain a certain pe- culiar kind of very gray matter or a bump—as the old phrenologists would call it—that for lack of a better name we will call the instinct for dress. The capricious old lady may seeming- ly be very heedless of what else she puts into the outfit, may even skimp somewhat on other gifts that we call mighty good, such as beauty, general mental acumen, money, blood and the like; but when she puts in this in- stinct for dress in liberal amount you may be sure Fate is very well dis- posed toward her little beneficiary, and intends to keep a protecting eye on her through all the perils of her earthly journey. When Fate takes a dislike to a girl child and wants to cause the hapless and helpless little one to go blunder- ing and stumbling through life, an ‘absurd and ridiculous figure, a humil- iation to her friends and a laughing stock to"her enemies—then the mali- cious old fiend, in arranging her. par- cel of gifts, is careful to omit the instinct for dress. Very likely she will throw in lavishly of other seem- ingly more important largesses, in order that her unjust and heartless discrimination may escape detection. For Destiny well knows that the fav- ored tiny woman on whom she be- stows her apparently trifling yet really priceless gift, will as time rolls along be able by means of that to secure for herself about all else she may care for. She has the open sesame that will unlock before her neat and taste- fully shot feet whatever doors, social, matrimonial, professional, she may care to enter. And as to that other. on whom she places her malediction, Destiny knows that those other specious boundies, thrown in with such careless gener- osity, are a mere blind. They will turn to Dead Sea apples in the hands of the unfortunate victim of Fate’s disfavor, for she lacks the great es- sential to womanly preferment. All which is but another way of saying that in order to arrive a wom- an must know how to dress. And some do and others, alas! do not. Some know it without having to learn. “Gift,” you say? That’s pre- cisely what I have been telling you. There are tiny girls that know all about the styles and work them out ‘Sust a splendid girl.” in their dollies’ wardrobes, long be- fore they are able to read and write. To them the whole vast and intricate subject of modes, fabrics, draperies, garnitures, color combinations, is an open volume almost from infancy; and this when their mentality in other respects is very ordinary. There are women who have so sure a sense of what is the proper thing to wear, that if cast on an island in the sea with no communication with the outer world and compelled to remain there ten years wearing their old clothes, once they got ashore they could walk into a modiste’s shop and pick out the latest and most correct and most becoming styles for a new wardrobe without taking five minutes to post up. “What will clothes do for a wom- an?” What won't they do?’ Correct dressing acts as the great supplement for shortages in brains, looks, birth and education. Sometimes it seems to answer as a fairly satisfactory sub- stitute when there is almost or com- plete lack in one or more of those other great departments. Good dress- ing commands the respect and ad- miration of her own, the entire de- votion of the opposite sex. “Men are. strangely inconsistent. The prevailing style in women’s dress always is a target for shafts of mas- culine wit and ridicule. They ad- vocate what is sensible and econom- ical and then fall for the latest mode. The sensibly dressed girl never has a beau. A husband will be Luc‘fer- proud of a well-groomed wife, even if she doesn’t know so much as the multiplication table, and_ heartily ashamed of a college graduate spouse who doesn’t understand getting her- self up. Alas, there are women, the grown- ups from the babies already describ- ed who are the derelicts of Destiny, women who lack the instinct for dress! To such a one a description of a pattern is a labyrinthal puzzle, a fashion plate is an inexplicable mystery. Such women are the despair of the dressmakers. When left to their own devices and the strategies of unscrupulous salespeople, they in- variably buy the wrong things, which they wear in blissful unconsciousness of the outrage they are committing against aesthetic eyes. Augusta for example. My spirit fairly groans within me when I think of Augusta in connection with the subject of dress. Now Augusta is what all of her friends—and I deem it an honor to be classed as one of them—what all of her friends call I might fill up the entire limits of this article with qualifying adjectives, cramming them in closely one after another, and still not do full justice to her noble traits. She is intellectual, she is broad- minded, she is learned; she is unself- ish, considerate and gentle; she is shrewd, tactful and practical, equally at home in the realm of ideas and in the world of work. But—it pains me to say it—she is strangely careless as to her appearance, is in truth a genuine dowdy. While she was working her way through college, performing miracles in. making one dollar do the work of five, besides ranking every other student in her class, we didn’t won- der that she often went shabby. There was excuse for it—she had to. But we all thought that when she got into easier circumstances she would dress more tastefully, But prosperity has failed to work the change we hoped for. Augusta has been out of school a number of years now and earning steadily. Re- cently she secured a fine position as head librarian at S—, with a liberal salary. We are all so anxious she shall succeed, and just one thing, or rather the lack of just one thing, stands in her way, that one thing being what is included in the compre- hensive word clothes. Augusta is not at all ill-looking and has a fine, dis- tinguished presence. Well dressed she would be very impressive. But who feels any awe for a woman in a rumpled collar and a passe hat? I called on Augusta lately. Clad September 2, 1914 in a faded corduroy dress that cer- tainly never was beautiful and which must have seen its best days some time ago, she sat at her desk, which was piled high with volumes _ of science and philosophy. She mur- mured something to the effect that in her position it is important to keep up. I met a number of her assistants and was chagrined to note that while she easily rises head and shoulders above them intellectually, they were every one better and more becoming- ly attired than she. I agree with her that it is important that a person in her position should keep’ up —in other things as well as in book learning. What she needs now is not more knowledge but a better appear- ance. Would it do to speak to Augusta, or would it only wound her without effecting any improvement? I fear the latter, for evidently she 1s one of the victims of Fate’s disfavor, destined to go through life lacking the instinct of dress, making her toil- some way unaided by the mighty power of good clothes. Quillo. —_——_»-2.>______ A Little Verse for the Day. To every man there openeth A way, and ways, and a way, And the high soul climbs the high way And the low soul gropes the low; And in between, on the misty flats, The rest drift to and fro. But to every man there openeth A high way and a low, And every man decideth The way his soul shall go. John Oxenham. —__» 2.2 Theodore Borst, general dealer, Decatur, writes: “The Tradesman is just as necessary as a good scale.” Ornamental Writing Pen Lettering Coast Manual. Coast College of Lettering Germain Building LOS ANGELES, CALIFORNIA We teach the following branches by mail: Show Card Writing Business Writing Pen Drawing Automatic Pen Lettering Show Card Writers’ Supplies The Famous Eberhard Brushes Cost Brand of Dry Adhesive Colors (To be mixed with water) A Text Book for the Sign and Show Card Writer, $3.00 Send for Catalogue of School and Supplies Engrossing Round Hand Flourishing September 2, 1914 MICHIGAN TRADESMAN 29 Stock Corn Puffs Now The Third Puffed Grain Prof. A. P. Anderson some years ago created Puffed Wheat and Puffed Rice and millions have found them the most de- lightful cereals ever served. For eight years he has worked to failed again and again, but at last he succeeded. Now we offer this grain, steam exploded, in the fascinating form of Corn Puffs. You have never known any product of corn anywhere near Orn e so delightful. The toasted corn — WW ith flavor is brought to its fullness by an hour of terrific heat. And d it comes in fragile, porous glob- oaste ules ready to crush at a touch, Packed 36 pkgs. per case Bubbles Your cost $425 “ “ Advertised price 15c per package Corn Puffs will be widely ad- vertised, beginning at once. The same advertising methods which 66 have made Puffed Rice and } he Puffed Wheat so well known will be used. \ \ } : hi You may not be able to get itc Ing Corn Puffs immediately, How- ever jobbers will be supplied FKood’”’ just as fast as we can make the goods. We hope you will put the goods in stock as soon as your jobber has them. The Quaker Oats @mpany CHICAGO apply his process to corn. He ee See reer carers eer a ct Ro AR Pc Nn roheOnstian aaa Ii Co NARA Teds LSU Aa ee ANH apart ae DA ae AN oe nsec er Seether eee ermine rere a i £ i 1 ie: i) i CSGSS RR eI erie hale rAte mm Yh neat ich tusainaeonmsiooneanicainenense Erssassalire rer hestaroineutnn dir cathe neddiparesteeatarhine sus tawerse cian hotest MICHIGAN TRADESMAN September 2, 1914 ye 2 — ~ - = = — = f Arrange Your Stock to Increase Your Sales. Written for the Tradesman. Consider your store and stock as a large amount of advertising space for which you are paying good money and from which you should be receiv- ing substantial returns. Your store building serves you, or _ should serve you, in two ways. First, it furnishes shelter and storage for your stock, room where customers may come and examine your goods, make purchases, etc.—in short, a place to do business. Second, by the opportunity which it offers for the display and arrangement of goods, it furnishes, when this opportunity is properly utilized, an immense and ever-increas- ing means of gaining more business. The principle is simple. A lady comes in to get some article she has in mind. So far as that particular item is concerned, it is only a ques- tion of pleasing her as to kind and price. But if, while obtaining that article, she sees other things—per- haps something in an entirely new line that attracts her greatly and creates a want where none existed— or if she is reminded to get articles she is needing but which had “slipped her mind,” and you sell three or four ‘items besides the one for which she ‘came in—then the business-gaining power of your store and stock is being to just that extent utilized. This business-gaining power is something that belongs to you. You pay for it when you pay your rent, purchase furniture and fixtures, buy your good:, etc. But inasmuch as it is somewhat intangible and not the thing you have in mind when you draw your check to your landlord or remit to your wholesaler, like many other precious by-products. or what might be precious by-products, it of- ten is allowed to go largely to waste. In your efforts to increase efficiency, wouldn’t it be well to utilize the highest possible percentage of this advertising, business-gaining power? If you are getting only 40 or 50 per cent, you are suffering a loss just as serious as if you were paying for expensive newspaper space and fur- nishing poor copy for the advertise- ments. Is your stock logically arranged? Could you give the reason why you have the silks, or the wash goods, or the notions just where they are? If you can not, if you haven't given hard thought and a great deal of it to this very matter, then the chances are. that the arrangement of your stock is far below 100 per cent. ef- ficient. : The nature of the goods should govern largely. what place shall be assigned them in the store. Some lines should be given just as sightly a position as possible. Others should be somewhat secluded. Very many women will shun a corset counter that is near the main entrance or other- wise conspicuously located. If you have a corset fitting room. the stock should be convenient to it. Natur- ally this will be somewhat to the rear or possibly on the second floor, or, in a very large store, even above. See to it that you have some corset display in the windows or in some other prominent |place. Also that the corset department is plainly marked and that there are leaders placed here and there showing just how to reach it. Use all the brains you have in determining what lines shall occupy the best portions of your main floor space. Then by a little clever strat- egy extend the domain of conspic- uous and telling display to other parts of the store. Make it a strong point to place goods you are anxious to sell where they can not help being seen by customers whose main purpose is to buy some special offering in another line. Suppose for instance you are showing a great big bona fide bargain in blankets. You had a chance to get ‘a specially good value, bought a liberal amount, are offering them at a low margin and are advertising them effectively—are in fact creating quite a sensation. See to it that the effort you are making on that line of blankets sells a lot of other goods as well. Don’t give them a place near a main entrance. If you do, many customers will come in, secure the bargain in blankets and go, with- out purchasing another item. You are too long-headed to encourage that kind of thing. Better put those blankets well to the rear. Customers will walk the length of the store to secure so rare a_ bargain. Then arrange other goods, specially at- tractive items of various kinds, along the line of march. Have you never noticed how some women in quest of a particular article will stop a half dozen times to examine other goods on their way to get that? Profit by this tendency. Study the various routes through your store with.a view to their advertising pos- sibilities, Lines of goods that have to be handled on a low margin, that are trade-drawers rather than profit- yielders, should not as a rule be given the most valuable locations in the Season Is Now On Increase your sale by showing a good variety in the different styles and quali- ties: It will be to your interest to look at our line, because it is one of the most complete in Michigan. Cotton, Wool and Woolnaps in Tans, Greys, Whites and a beautiful assortment of Plaids, Also Crib and Bathrobe Blan- kets in many different patterns. PAUL STEKETEE & SONS Wholesale Dry Goods Grand Rapids, Mich. P. S.—While attending the Fair, be sure and make us a call. Write for the Latest “Buffalo” Catalogue It illustrates the finest line of popular-priced Trunks, Suit Cases and Traveling Bags on the market. Buffalo Trunk Mfg. Co. 127-139 Cherry St., Buffalo, N. Y. JULIUS R. LIEBERMANN THE Michigan Sales Agent SOLID CONSTRUCTION 415 Genesee Ave. Saginaw, Mich. LINE Gloves and Mittens Are a Profitable Line in Every Dry Goods and General Store Stock & WE are in a position to offer some exceptional values for men’s, women’s and children’s wear—fact is we believe our assortment this year to be the best we have ever had. Samples are being shown by our traveling salesmen. They will be pleased to figure with you. Grand Rapids Dry Conds Co. Exclusively Wholesale Grand Rapids, Michigan September 2, 1914 store. There should be a card or other notice posted in a conspicuous place, calling attention to the fact that you have such and such goods and where they are to be _ found. Then make shoppers walk past other displays to reach them. If you have a rest room—and even the small country store need; one— its maintenance brings you no direct returns. Get advertising out of it by making displays that customers can not help but notice on their way to and from the rest room. This advertising idea should not be carried to the extent of conflicting unduly with other fundamental prin- ciples that should govern interior ar- rangement. How far a customer will go cheerfully to see a given line de- pends on the kind of goods. No sensible person objects to going to the second floor to see suits and wraps, provided there is an elevators. Notions, on the contrary, should be placed where they can be reached quite handily. : The natural and convenient asso- ciation of allied lines of goods should not be disregarded, nor such arrange- ment as will facilitate the taking care of the trade by the salespeople. Seasonableness should be consider- ed in assigning your most valuable and important space. Umbrellas must be featured on rainy days but may be relegated to the rear in snowy weath- er in the winter. Almost constant changes are necessary to bring differ- ent lines into prominence at the most favorable time. Changes are desir- able anyway, in order that the stock always may present some new phase to the most frequent visitor. The aesthetic must never be lost sight of. Beautiful, stylish goods have an inherent advertising power. They not only sell themselves if rightly displayed, they add to the tone of the store. Good taste in ar- rangement brings out the excellen‘ points of all such to the best advan- tage, and will also make of very plain and commonplace items pleasing and attractive displays. To place and arrange your stock so that it will look the best possible, so that the goods will practically — sell themselves and at the same time be conveniently accessible to customers, and so that the work of the store can be done without needless waste of steps on the part of your helpers— this is your problem of arrangement, a problem by no means easy. Much of your success depends upon the correctness of your solution. Fabrix. — 7 2 2__ Advantages of the Credit System. Written for the Tradesman. First, from the customer’s stand- point: It saves carrying a purse or a check book every time a visit is made to the store. It saves making change with the deliveryman when goods are ordered by telephone. It Saves staying at home to pay for goods which may be left with a ser- vant, a child, a neighbor, deposited on the porch or set into the kitchen. It saves keeping money in the house to meet daily expenses, which is un- desirable when roomers, boarders and MICHIGAN TRADESMAN others have the freedom of the hail, parlor or sitting room, and the house- wife would feel that her money was not safe except under lock and key. And then it is so much trouble at times to find the key. By not keeping much money on hand people escape the temptation to use it for some other purpose than to pay for necessities and be short of funds when goods must be paid for. Even when shopping, credit buying saves one from making loans to a friend. An account at the store enables many a man to settle his bills prompt- ly at pay day and know that his money has gone for necessities, when otherwise much of it would be frit- tered away unwisely. The paid store bill shows just how much has beén expended weekly or monthly or dur- ing the intervals between pay days without the debtor having to keep an account. It shows for what money has been paid and enables one to economize in future if possible. The credit system enables people to -be fed, clothed, warmed and housed while earning the money for such purposes. In this respect it puts one on an equal footing for work or busi- ness with others, without which they would not be able to hold their jobs or secure business patronage. These are some of the advantages of the credit system, and it should be noted that they are all for the benefit of the debtor. ,It costs the merchant much to extend these ac- commodations, to give his patrons these advantages. He must obtain compensation in some way. People who are benefit- ed in the ways specified expect that he knows enough to look out for his own interests, and that he does not work without pay. Every merchant ought to be brave enough to openly make concessions to the cash customer, and he ought to be honest enough to admit that he cannot meet every competition and sell goods on credit. E. E. Whitney. —-_>>~>_—. Exterminate the Rat. An adult rat will on the average pro- duce young six times yearly and from six to twlve young in each litter. There have been known cases where a full grown female littered twelve times in one year. A rat can reproduce when _ three months old. i This remarkable fecundity, together with the instinctive secretive habits of the rat, which being an animal of noc turnal habits, lies hidden during the day and is active at night while his human foe is asleep, readily accounts for the large rat population in any locality and emphasizes the difficulty of rat destruc- tion. Rats can be destroyed by trapping, poisoning, and by using natural enemies, as certain breeds of cats and dogs. To insure success by these measures it will be necessary to curtail the supply of food for the rat by prop- erly disposing of garbage and table re- fuse and by preventing rats from gain- ing access to such food as is contained erally secured by elevation of the struc- 31 in pantries, groceries, markets, stables, etc. : To merely keep premises clean and free from rubbish will be but little bene- fit, as rodents generally, even when abundant rubbish is available, prefer more secure covert, as that beneath floors and within double walls and ceilings. So along with other measures for the destruction of rats, all buildings, chick- en yards, garbage receptacles, sidewalks and planked areas must be built or repaired to prevent rat harborage. The rat proofing of buildings is gen- Trade | Stimulators For Price Advertising Our monthly cata- logue of General Mer- chandise abounds with these. Get acquainted with the Yellow Page Specials in each issue of “Our Drummer.” They will help you pull trade to your store. ture with the underpinning open and free or by marginal rat proof walls of concrete or stone or brick laid in cement mortar, sunk two feet into the ground, fitting flush the floor above. There are several important points about placing traps. They should be placed wherever rats have been accus- tomed to frequent for feeding purposes. Traps should be more or less conceal- ed—the small snap traps by scattering flour dust or cornmeal on and about them and the cage traps by placing pieces of straw, sacking or rubbish over them, leaving only the opening free. Other things being equal, highly sav- ory articles, such as bacon toasted or cheese, will more quickly attract rodents than will foods without odor. R. H. Creel. Butler Brothers Exclusive Wholesalers of General Merchandise New York Chicago St. Louis Minneapolis We are manufacturers of TRIMMED AND UNTRIMMED HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. CORL, KNOTT & CO., Ltd. Dallas Corner Commerce Ave. and Island St. Grand Rapids, Mich. ° MACAULEY SAID Those inventions which have abridged distance have done the most for civilization. USE THE BELL And patronize the service that has done most to abridge distance. AT ONCE Your personality is miles away. , Jp 7) oy Every Bell Telephone is a long distance station. “<> The New Telephone Directory He is about to go to press i | Are you listed with the 13,000 Citizens Subscribers in Grand Rapids? ie Call Contract Dept. 4416 » CITIZENS TELEPHONE COMPANY NEY NOY NO) NOY NEP NOY NO Nor RE Ne No ne FF fh | i. NOY NOY NO 32 MICHIGAN TRADESMAN September 2, 1914 - ny) — Renee 52 oe wee on es Se ee =. — SNe sa Md ; — — — = -— 2 = = = = = AND = = ao fs s — = = = Z LEE I) . Bs Michigan Retail Hardware Association. President—C. E. Dickinson, St. Joseph. Vice-President—Frank Strong, Battle Creek. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Necessity of Timeliness in Hardware Windows. Written for the Tradesman. The importance of the window dis- play as a business getter is realized _ by all aggressive hardware dealers. “T can trace more direct sales to my window displays than any other fac- tor in business” is the comment of one merchant who makes a practice of studying every detail of his busi- ness. For what it costs, the window should produce results. It is location that governs the rental charged, and that makes all the difference between the big rental on Main street and the very moderate figure charged for a store of the same class in a suburban district. The value of location de- pends upon the number and class of passers-by. And the merchant’s chances of pulling trade from the passers-by, in turn depend upon what use he makes of his window. When the merchant stops to think that at least four-fifths of his rental alone is paid, not for store, but for store- front, he will be all the keener to se- cure returns by making his store front fairly shine with striking, at- tractive and business getting displays. In the hardware display, novelty is always in order. It is the novel dis- play which grins the attention, and causes the hurrying crowd to come to a dead halt. So that the first ob- ject of the window dressed should be to provide something arresting. A traveler who was noted for his success on the road was once asked to give away the secret. “I just get a line on my customer,” he explained. “T find out what interests him most. And then I talk to him about that thing. If he’s interested in bull pups, I go to him loaded up on bull pups; and if he’s a temperance man, I have some information stored away in my noddle regarding the progress of pro- hibition’; and if he raises chickens I find out the variety and go armed accord- ingly—and if he’s the kind of fellow who fakes a hobby of time saving, why, I start right in to talk busi- ness from the word go. Whatever my man’s interested in, I open up with; I get him interested; once in- terested, it’s up to me to sell things.” The window dresser, however, can- not devise a separate window display for each of the thousands of passers- by; but he can devise a window dis- play that will grip the interest of all by taking, as its outstanding theme, some subject that is interesting everybody at the moment. Thus it is that window displays springing from current events—apt allusions to things that are in everybody’s mouth —are always sure to grip the atten- tion. The other day, glancing down street, I saw a crowd collected be- fore two store windows. In one a newspaper was displaying war bulle- tins. In another a confectioner had a map of Europe, done in candy of various colors. People going up and down the street might glance passing- ly at other displays, but before these they halted and stood for many mo- ments. Geographically, the confec- tioner’s map wasn’t worth five cents; but it was a novelty, and—it just hit the subject that was uppermost in the minds of pretty nearly everybody going up and down that street. Hence, it divided attention with the war bulletins, and secured just as careful scrutiny. A number of years ago the aero- plane was attracting a lot of atten- tion. Wilbur Wright and his brother were then coming to the forefront of the aviation world. An ingenious hardware window trimmer got up a display representing an aeroplane in full flight. The flying machine was duplicated by hardwaremen far and wide. It attracted attention—which is the first essential in every window display. The window trimmer took advantage of the widespread adver- tising which newspapers and maga- zines were giving the aeroplane, and the fact that everybody at that mo- ment was more or less interested in the flying machines. Consequently, the merchant reaped the benefit of a lot of continent wide advertising which cost him not a single cent. All that was required of him was to connect up by means of a single win- dow display that struck the timely chord. The other day I saw a paint display representing a Dreadnaught made of paint cans and accessories, afloat in a sea of paper shavings. That dis- play gripped the attention of every- one who passed by. Not a person who went up and down the street but carried away with him the name of that particular brand of paint, and assimilated the advice contained in the accompanying show cards and streamers. Nor need displays be limited to events of world wide interest; often local events bulk so large in the public mind that they can be similarly util- ized. Thus, for an Old Boys Reunion, a hardware dealer showed a locomo- tive and train made up of hardware articles. Often an election contest can be handled tactfully in window display; or the climax of a baseball or football series, the latter fitting admirably into a display of sporting goods. There are many opportunities of utilizing a local event which is being widely discussed as a peg whereon to hang an attractive and arresting display of hardware. For, be it remembered, the display, although it grips the attention by feat- uring some subject that is being wide- ly discussed, must ultimately and in- timately concern hardware, or goods handled in some department of the hardware store. The central, timely feature of the display must be linked : up with goods which the merchant wants to sell. Too often such timely displays fail through not being linked up with the goods; they represent merely an ingenious idea, and fail to present any argument that would help to convince the man in the street of the wisdom of buying the goods. The hardware dealer who has an ingenious and timely idea for a dis- play must remember, that while the display in the first instance must grip the attention, in the second and last instance it must produce Hence, the paint Dreadnaught must be linked up, by show cards and other- wise, with the idea that the paint handled dreads no competition. The hardware locomotive on Old Home Week must emphasize the statement that the homecomers are largely at- tracted by the splendid offerings shown in that particular window. The war map—for the hardwareman can put on a map if he wants to—must be linked up with the war on prices which marks the cleaning out of the remnants of the summer stock. Link- ing the display with the goods you want to sell is absolutely necessary if you want the display to pull busi- ness. And that is eminently what you do want. William Edward Park. —_~2 2+ >___ Even the fool remarks of a million- aire can pass for wisdom. A fine hardware location for sale. Agency for Sherwin-Williams paints. Osborne farmimplements. A money maker for any man who wishes to follow the hardware business. Have an Electric Coffee mill and grocery fixtures for sale. Also a farm bargain. E. D. COLLAR, Cadillac, Mich. results. . GEO. H. DAVIDSON Consulting Contractor and Builder Estimates mt See ace Furnished ort Notice 319 Fourth National Bank Bldg. Citz. Phone 2931 Grand Rapids, Mich. United States Nobby Tread Goodyear & Goodrich Tires Kan't Blo Reliners STANDARD TIRE REPAIR CO. 15 Library St. Rear Majestic Theatre Grand Rapids,.Mich. Foster, Stevens & Co. Wholesale Hardware se 157-159 Monroe Ave. — :: Grand Rapids, Mich. 151 to 161 Louis N. W. Corner Oakes St. and Ellsworth Ave. Michigan Hardware Company Exclusively Wholesale Grand Rapids, Mich. September 2, 1914 MICHIGAN TRADESMAN WOMEN AND WAR. They have gone from the shop and field, From city and fruitful plain, The hammer and chisel are laid aside, The sharp scythe rusts in the grain. Peasant and artisan, In the game of war mere pawns, At the word of monarch no more than man They march where red hell yawns. In the door of a vine-clad cot, On a hill that slopes to the sun, On the curb of the street where its rays beat hot The same grim thing is done— Beneath the brave, set lips, Beneath hysteric cheers, A woman’s heart feels fear that grips And drips her blood in tears Heapsburg and Romanoff And the Hohenzollern throne, What are these names but words that scoff As they rob her of her own? A child is clinched to her breast, And a child is held by the hand; One sleeps while the other cheers with zest— They can not understand, But before the woman’s eyes Is a vision ghastly red Of flames that leap to smoke-hung skies, And war-plowed fields of dead. She can see—oh, piognant clear— The form of one in the heap, The man to her pain-racked heart most near, Shell-kissed to endless sleep. His eyes at least are blind, His ears are deaf to the strife, But, Mother of God, for her and her kind What is there left in life? The music dies in the air, The cheers are silenced, and then They turn, these women, to face their care, And cry to God for their men. For there is the child at her breast, And there is the child at her hand, And the heart that breaks can find no rest— And they will not understand. For life gives no release, And tho’ her heart be dead, The cries of children will not cease If she fail to find them bread. So, yon in the vine-clad cot, On a hill that slopes to the sun, And young life be undone; And here is the city, gray, Where the sun beats hot on the street, Her woman’s wit must find a way For little stumbling feet. The day shall come when she Will bow her head no more, But facing her God with unbent knees Will curse the crime called war. And curse the men called kings Who seek their shining goals On a pathway paved with bleeding things That once housed living souls. S. J. Duncan-Clark. The Michigan Trust Co. The following coupons will be due and payable at this office on and after September Ist, 1914: BIG RAPIDS GAS COMPANY................................. 5’s CADILLAC WATER & LIGHT COMPANY ..........0000 0017’ 5’s FALLS CITY LUMBER COMPANY...............000 0007007" 6’s FOSBURGH LUMBER COMPANY ..................0000077 6’s FURNITURE EXHIBITION BUILDING COMPANY... 5’s GOGEBIC LUMBER COMPANY..:.................0000000007 6’s GRAND RAPIDS FURNITURE TEMPLE.................0 5’s HOLLAND CITY GAS COMPANY................000 0000007 5’s MICHIGAN TRUST COMPANY BUILDING............0/ 17". 4%’s NORTHERN ALABAMA GAS GOMPANY.................... 5’s TIDEWATER MILL COMPANY........................00000°7™ 6’s Uitte CYPRESS COMPANY................2.0.00 6’s September 15th POAMIOTER THOM WORKS... 8... oi... ccc 6’s Principal Payments: FALLS CITY LUMBER COMPANY FOSBURGH LUMBER COMPANY FURNITURE EXHIBITION BUILDING COMPANY UNION CYPRESS COMPANY fm, Wea) a0 G ca ies Increase Your Business Intensive retailing presupposes the elimination of waste sales-effort. It does away with the lost time and lost sales resulting from old-time Se thing that customers do not want. tog oe erroneous ideas of selling some- es The modern idea—the efficiency selling-plan—is to sell customers just what they ask for. The public knows, has confidence in, asks for and buys advertised goods. National Biscuit Company prod- ucts have become the standard the country over. People have confidence in them — know them, like them, buy them by the millions of packages. Say N. B. C. products increase retail- She must toil lest the grapes in the vineyard rot _ ea sales-efficiency—they simplify sales- effort—they make business good for every grocer who sells them. NATIONAL BISCUIT COM PANY (im yyy SEAL Use Tradesman Coupons MICHIGAN TRADESMAN “ty 16s ES >= S J ia S— se -+>—____ Brubaker Claims He Is a Busy Man. Mears, Sept. 1.—I am in receipt of your letter of recent date. requesting me to continue sending you weakly dope letters from the greatest fruit region in the world. In reply, I would say that, like yourself, I am a pretty busy man. For instance, I bought the entire peach crop of two large orchards here and have fruit from all directions coming in ‘daily. I have a car of flour to unload and sell this week. This is my busiest season. I am under contract to furnish a page of dope weekly for our local paper Gf you could see the size of our week- ly, you would not think this is much of a contract). I am also President of our local Mears Booster Club and I am on the different committees for the Golden Fair that is to be held in Mears September 11 and 12. My working days are 5:30 a. m. to 11:30 p. m., except Sundays, when I knock off work at noon. Do not find any leisure time to sandwich in anything for the Tradesman, even if you need it, as you seem to think? Now you devote so much time, thought and in- terest to the Michigan Tradesman (and that is what has put it where it is) that you imagine that my dope is helpful. Possibly, my stuff helps to fill in, but give some one else a chance. Do you realize that in the January 1 issue of the Tradesman I wrote of my fifty-two Xmas presents —a box of cigars, one of stationery and a book of stamps. Well, as long as the stamps and stationery lasted I wrote to your paper. Alas, my stamps are gone, so is the stationery. I am smoking the last cigar, my time is more than occupied and I am forc- ed to bid you farewell for a short time. Rest easy the clamorings and murmurings will soon die out and cease. The people don’t need more Brubaker any more than they do Ellis. Ellis imagined that the com- munity needed lots of Ellis, and you seem to think the people want more of the C. K. In that one respect, you and Ellis are alike. Time will prove to you—what Ellis has already found out—that you are mistaken. In friendship let me advise you not to kill a good sensible paper with dope. Au Revoir until the fruit season is over—and you send me a new supply of stamps. Ches. Brubaker. —_>->____ Mighty Madcaps From Muskegon. Muskegon, Sept. 1—We were won- dering why Muskegon lost two games to Manistee, and while we were think- ing about it, up bobbed E. P. Monroe. The Acme Hotel, at Grand Junc- tion; has changed hands. C. E. Mey- ers is the new proprietor and is show- ing a vast improvement. Anyone who tries to treat the boys right should have encouragement, so patronize the Myers hotel. Mr. Conaway, father of the Cona- way sisters, who conduct a grocery store at Hartford, is very ill from a stroke of paralysis. We hope for a speedy recovery. | Harold Foote presented Lib Root particular class of trade. tion. MIR i & 2 iN v i 1 rl CLBANGING conditions and stronger competition are slowly eliminating the incompetent merchant. Those that remain—those that will do the business in the future— are the ones that appreciate the importance of adequate store equipment. They are found in the big city and the small town. They buy equipment specially adapted to their The merchant buying new equipment to-day should do so only after in- vestigating the latest ideas in “sectional construction.’’ If you do not know about the Wilmarth “unit system’ you are not thoroughly posted. To be sure that you are buying to your best advantage compare what we have to offer with what others have to offer: doing so places you under no obliga- Visit one of our show rooms, or write for a catalogue, WILMARTH SHOW CASE CO. with a letter to attend a meeting one week after the same was held. The West Michigan Pike and the Trans-state road are both good for Muskegon. So boost a good thing along. The Rosen Bros. store is one of the finest men’s furnishing goods stores in Western Michigan. Isaac and Sam Rosen started a small _ tailor shop here years ago. Isaac Rosen has had the pleasure of seeing this grow into the fine establishment it is to-day. Sam Rosen was called away by untimely death and was mourned by the entire town. Upon Sam Ros- “en’s death, his brother, Abe Rosen, took the reins in hand and has done credit to the Rosen name. A. Rosen is quite a writer and recently wrote an article which was published in the Men’s Furnishing Review. The ar- ticle is good and would give a few pointers to people who are not in that line of business. Harold Rosen, of Detroit, is spending a few days vis- iting his father, Isaac Rosen. These war times help to make Jim Goldstein’s good times remarks a reality. We notice a good many of the Muskegon merchants are now running their own autos. Hans Johnson motored to Bangor and reports a fine trip. It is a shame that Carnegie spent so much money for international peace and no one is paying any at- tention to it, What wouldn’t we give to see Ches. 3rubaker’s phunny page in this yel- low covered journal? If flour is the staff of life, what is gold? Milton Steindler. —__2-+—___ Many an expert mathematician is unable to work out the sum of human happiness to his own satisfaction. oo Many a man who has that tired feeling did not acquire it legitimate- ly. 1542 Jefferson Avenue GRAND RAPIDS, MICH. New York—20 W. 30th St. Boston—21 Columbus St. Pittsburgh—House Bldg. Chicago—233 W. Jackson Blvd. St. Louis— 1118 Washington Ave. San Francisco—515 Market St. September 2, 1914 RRS ccec( A NY))) T Studies of the Shoe Trades, Why has Harvard University un- dertaken to study the shoe trade and the grocery trade? Doubtless each of you has asked yourself that ques- tion. With many it was perhaps the first question to arise in your minds. The answer is brief. Our object is to gather precise and reliable informa- _ tion about business to aid us in our teaching. But we gladly share the results of our study with business men who aid us by giving information. In carrying out our own object we hope also to be of service to the business world at large. The Harvard Graduate School of Business Administration was estab- lished in 1908 and is just entering up- on its seventh year. It is a graduate department of the University and aims to give a professional training for business, just as the Law School and the Medical School, for example, prepare students for their respective professions. The course of instruc- tion in the Business School includes accounting, railroading, banking, in- surance, chamber of commerce work, printing and publishing and the more general subjects of commercial law, foreign trade, business statistics, busi- ness policy, factory management and marketing. This year a new course in lumbering has been added to be giv- en in co-operation with the School of Forestry. The establishment of the Harvard Graduate School of Business Administration was a recognition of the professional character of business and our experience up to this time has strengthened our confidence in the practicibility of giving a training in the principles of business administra- tion. The Bureau of Business Re- search is an integral part of the Busi- ness School. In 1911 the school came to tae conclusion that, in order to gain a broader knowledge of business meth- ods and policies and of the principles underlying business practice, a com- prehensive plan of research was nec- essary. For the great subject of market distribution, in particular, there was and still is a dearth of ac- cessible information. Merchandising has been studied less closely than manufacturing, railroading, banking, or insurance. The large insurance companies not only have their own statistical records extending over many years, but. they also have more or less elaborate Government records of mortality rates. Their risks can be figured with mathematical ac- curacy. Banking has long been a subject of intensive study and for it many reports and records and Grocery ’ are available. Railroad companies is- sue detailed reports. These have been supplemented during the last twenty- five years by the publications of the Interstate Commerce Commission. And, as a result of Federal legislation, all interstate railroads in the country are now compelled to use a uniform system of accounting. This has made their reports even more valuable. Aside from the railroads, where the uniform accounting system was im- posed from above, the only industry in which accounting methods have been standardized is printing. The printers, through their association, the United Typothetae, worked out a standard accounting system which is now widely used in that trade. Manufacturers have tended to stand- ardize their processes and have spent large sums in costly experiments in order to secure fractional reductions in cost. But market distribution, on the other hand, has been studied less scientifically and remains less stand- ardized and less tangible. Market distribution, nevertheless, is of prime importance. Merchandise is produced to be sold, and it is hardly necessary for.me to remind you that the cost of distributing the finished product often equals or exceeds the total cost of manufacturing plus the cost of the raw material. In other words, one-half or more of the price paid by the consumer not infrequent- ly goes to cover the expense of mar- keting the product. This does not im- ply that wholesalers and retailers are getting an unfairly large reward for their necessary services. On the con- trary, the wholesale and retail trades are not, as a rule, sources of great fortunes and in them business fail- ures are numerous. Hence this high expense of distribution, which cannot be waived aside by any simple process of middleman elimination, deserves careful attention. The momentous changes which are now taking place in the merchandising field, through the adoption of new policies by man- ufacturers and wholesalers, and par- ticularly through the development of department stores, chain stores, mail order houses, and co-operative buying associations, make the subject of mar- ket distributions doubly interesting and important. It was decided, there- fore, to begin our research in that field. The ‘subjects for research within this vast, unexplored field were num- erous. In order to concentrate our efforts for thorough and practical re- ‘sults, some single point of attack had to be chosen. It was decided, con- sequently, to make an intensive study of all the methods of distributing one It takes a good argument to sell a substitute for Rouge Rex Shoes to the man who has once worn them—he knows what he wants. They look good on the surface, and time deter- mines their superior values. - Are you ready for the fall demand? No. 486 makes a friend of every purchaser. It is made from our black “walrus” stock, as nearly waterproof as leather can be made. The top is 12 inches high, full bellows tongue, double sole, price $3.75. Also made in 6, 8 and 10 inch heights. HIRTH-KRAUSE COMPANY Hide to Shoe Tanners and Shoe Manufacturers Grand Rapids, Mich. Goodbye Summer and Summer Footwear Boys’ Fall and Winter Shoe With the closing of summer the fall season comes on with a rush. Schools are about to open, and your school-shoe trade will soon begin. What class of merchandise are you going to sell your cus- tomers? Are your shoes of the R. K. L. kind? Do they give our kind of satisfaction? If not, now is the time to try them for what they are worth. Above cut represents No. 342 Boys’ Blucher. 9 inch Oregon Calf upper. One buckle, lined. Half double sole. Standard screw fastened. Goodyear fair stitched. Last No. 49. Price, $2.25, Rindge, Kalmbach, Logie Company Half Century Shoe Manufacturers Grand Rapids, Mich. {-—- September 2, 1914 commodity from producer to consum- er and to learn the respective costs of those methods in different parts of the country under varying conditions. The commodity selected .was_ shoes. There is diversity of product within the shoe trade and there are also se- rious problems of style risk. But, as compared with drugs, hardware, or groceries, the shoe business is sim- ple. Furthermore, it illustrates prac- tically all of the main channels of dis- tribution. Shoes are sold through wholesalers to retailers and to retail- ers direct from manufacturers. In the retail trade shoes are sold by in- dependent specialty shoe stores, gen- eral stores, chain stores, department stores, and mail order houses, and also. direct to consumers’ through manufacturers’ own stores. It was to the retail end that the Bureau first di- rected its attention. To carry out the objects of this re- search it was necessary for us to go to the retailéts themselves for in- formation. The chemist has his lab- oratory. The lawyer has a volumi- nous record of cases. For the farmer agricultural colleges provide expezi- ment stations. But the business man, hitherto, has had no similar clearing house of facts and ideas. Hence the task set for the Bureau was to ob- tain complete and accurate figures for operating costs from a large num- ber of stores, and to tabulate and summarize those facts in usable form. In the summer of 1911 agents of the Bureau visited numerous shoe re- tailers in Ohio and Wisconsin, and they found that many of the retailers were willing to help. This assist- ance, however, could not be. fully utilized because of the wide variations in book-keeping methods. In some cases the rent of the store owned by a retailer was charged to the busi- ness. In others it was not charged. Some proprietors charged the busi- ness with salaries for themselves. Others did not take it into account. And there were nearly as many defi- nitions -of selling expense as there were stores visited. Some reckoned profits upon cost and others upon selling price. Some figured stock-turn by dividing their inventory into their sales and others by dividing it into the cost of the goods sold. This experience convinced us of the need of a uniform system of accounts for shoe retailers in order to estad- lish a common basis for comparison. In no other way could the items of profit and expense be properly com- pared. Each account must be given an exact meaning. The Harvard System of Accounts for Shoe Retailers was the result. This was drawn up by a committee of ac- countants and successful shoe dealers and was offered to the trade in 1912. During the summer and fall of that -year agents visited retailers in the East and Central West, and in the Pacific Coast States. In 1913 more agents were sent out. The account- ing system has now been adopted by several hundred stores, some of which already had good system, and upon it as a basis we have obtained detailed information from over 700 stores in twenty-six states and Canada. We their - MICHIGAN TRADESMAN also have one co-operator in Peru and we have had enquiries from shoe dealers in England and Austria, in the Philippines and New Zealand. This system of accounts is now be- coming standard in the shoe trade. The great results of its studies were published by the Bureau in May, 1913. In that preliminary bulletin the fig- ures for 130 stores were summarized. All of the figures used in the tabula- tions were taken from the books of retailers by agents of the Bureau and were adjusted exactly to the Harvard System of Accounts for Shoe Retail- ers. The conclusions’ there drawn have been little modified by the re- sults of our later study. The com- mon method of comparison used is percentage to net sales. The sum- mary table of percentage gives for gross profit, for total operating ex- pense, and for several individual items of expense, such as salesforce, deliv- ery, and rent, the lowest percentage found, the highest percentage, the standard percentage, and the percent- age which has been attained by a sufficient number of stores to indicate a realizable standard. Standards for stock-turn and for average sales per salesperson are also given. These standards are what we desired for our purposes. They are also the part of our work which is of the most value to our co-operators. Any good accounting system will show a retailer where-he stands, but only some comparative study like this will show him where he ought to stand. Let me give you a specific instance. A shoe store in one of our large cities had an accounting system which showed that the store was not very profitable, but it was not until it compared its own results with the standards which had been established by our study that it could put its finger upon the sore spot. Previous- ly it had no way of knowing that the average sales per salesperson in a store operating under its conditions should be $10,000 per year, whereas the average in this store was only $7,000. It did not know that the com- mon standard for salesforce expense was 8 per cent of net sales and that 7 per cent was attainable; its sales- force expense was 10 per cent. Since learning these facts through our in- vestigation this store has reduced its salesforce expense to 9 per cent and expects to bring it still lower. It now has something definite at which to aim. In this way the results of our work can be utilized by retailers to effect a saving of dollars and cents. It is always to be remembered, how- ever, that our success has been de- pendent upon the co-operation of re- tailers in furnishing us with accurate figures to be used in determining these standards. In addition to our enquiry concern- ing costs, we also have been investi- gating problems of buying, selling, and stock-handling in the shoe trade. The results of this part of our study will be published later. One of the specific subjects of this enquiry is stock-keeping methods. Perhaps the greatest single source of loss in shoe stores, in general, is a slow turn-over. We have found stock turns ranging 37 Stock Up Now for Fall on the H. B. Hard Pan Shoe The Sturdy, Strong Shoe for Men Designed to Withstand the Hardest Kind of Service H. B. HARD PAN shoes have been made and so well so long that every FARMER, MECHANIC or RAILROAD MAN is satisfied with the goods shown him if they bear this name. Year after year we have refused to substitute cheaper material and the name H. B. HARD PAN is a protection for them against inferior leather and poor workmanship. ‘Think what the sale of this line will mean to you in protection and profit. Send for samples or salesman. Ai card will bring either without obligation to you. Built for Service---Wear Like Iron Herold-Bertsch Shoe Co. Manufacturers Serviceable Footwear Grand Rapids, Mich. ~~ To get a good High Cut Blucher? That’s the question. War is secondary. Concentrate on your actual needs for those “men who work.” Your community is full of men who will need a Shoe like this one this Fall. Here is an 11 in. Blucher D. S. St. Sc. that will wear like steel. 5% discount for “prompt payment.” The brown is No. T 2772. Grand RapidsShoe & Rubber. The Michigan People Grand Rapids a er ee ee MICHIGAN TRADESMAN September 2, 1914 from one per year to 3.6 and a few even higher. The standard commonly reached is 1.8. Enough stores, how- ever, turn their stock two and one-half times per year to indicate that as an attainable standard. Suppose that the majority of shoe stores, let us say, could increase their stock-turn to 2.5. That would mean the release of larg- er amounts of capital to earn profits elsewhere and the avoidance of heavy losses through the accumulation of odds and ends which must be sacri- ficed at clearance sales or kept upon the shelves to depreciate still more. To aid the shoe dealers in following their stock we are preparing a stock- keeping system, based upon the best practice in the trade, which will be given to our co-operators this fall. A bulletin upon the subject of depre- ciation in shoe stores is also nearly ready for publication. The accounting system, the bulle- tins in which the results of our studies are published, and the stock keep- ing system are furnished to our co- operators without any charge whatso- ever. Our reward is the information which we_- receive and_ which we could obtain in no_ other way. All of the information from individual stores is, of course, kept strictly confidential. No name appears upon any schedule, only a number. And the key to these num- bers is kept in separate confidential file. In our publications only the av- erages for large groups of stores are given. We have had to overcome preiu- dice and suspicion, but confidence in our work has been constantly spread- ing and is now well established. The University is in a particularly strate- gic position for carrying on such an investigation. It is a trusted, perma- nent, and non-competing third party with only an impersonal, scientific in- terest in the work. It has no parti- san interest and will not indulge in “muck-raking” criticism. It. merely wishes to learn the facts from the business men’s point of view. There is only one other institution which could undertake such a study with hope of success, and that is the Fed- eral Government, which is already planning a study of the retail clothing trade upon lines very similar to ours and with an accounting system which corresponds closely to the Harvard System of Accounts for Shoe Retail- ers. The favorable attitude of. shoe re- tailers toward this work is shown not only by the increasing readiness. .of their response but by their own state- ments. One prominent shoe dealer in Philadelphia has said publicly that the Harvard System of Accounts for Shoe Retailers is worth $500 to any shoe dealer. A few months ago we receiv- ed an appreciative letter from a co- operator in Canada, in which he said: “I hope my next report will be more complete. Certainly since taking up your system I have got a firmer grasp of business affairs and the work is far more interesting.” We have not yet completed our study of the shoe trade. This sum- mer agents are in the field collecting additional information, and we are now extending the study to the mar- keting of shoes by manufacturers and wholesalers. Our second big study, the retail gro- cery trade, was begun two months ago. During the last year preliminary investigations were made of several trades, and as a result we concluded that the next subject of research on a Nation-wide scale should be the grocery business. The grocery busi- ness is of intimate interest to manv people. It apparently offers many chances for improvement. And in it competition of the different retailing methods is intense. We have publish- ed, within the last three weeks, a uni- form system of accounts for retail grocers and also a schedule of ques- tions concerning methods and prob- lems of buying, selling and stock handling in grocery stores. One question asks for the percent- age of purchases of each line of goods from manufacturers, wholesalers, com- mission merchants, and co-operative buying associations. That will show the tendencies in buying methods. Other buying questions refer to pri- vate brands, Nationally advertised goods, price maintenance, and quan- tity discounts. Under stock handling we ask about the frequency of stock- turn in seventeen lines of goods and also concerning stock keeping meth- ods. The question of selling refers to number of salespersons, methods of payment, sales records, order taking, delivering, advertising, and the aver- age percentage of profit on each of twenty-one articles. These sample questions indicate the scope of this part of our study. In the preparation of the account- ing system the cumulative experience of the Bureau in its study of the shoe trade, its preliminary investigations of the marketing of other commodi- ties, and its local study of the grocery trade was utilized. Expert account- ants and successful grocers also gave us the benefit of their advice. | The Harvard System of Accounts for Retail Grocers is similar to the Harvard. System of Accounts for Shoe Retailers. Modification of definition were necessitated by the difference in the two trades. The ac- counts for “P. M.’s” and for repair- ing and hosiery were. dropped out and separate accounts for telephone and for ice and cold storage were added. The delivery account, which is a single item in the shoe system is di- vided into “Wages of Delivery Force” and “Other Delivery Expense” in the grocery system. The same system, with a few modifications, we expect to apply to the hardware trade when we take that up as a subject of in- vestigation. We have found that it is similarly applicable to the drug trade and a large manufacturer has adopted it to the jewelry trade. At the pres- ent moment we are interested in dis- covering what changes, if any, are needed to adapt it to the use of com- missary stores. The general plan of the system is simple. The first section, the Mer- chandise Statement, through its ac- counts for sales, inventory, and pur- chases, establishes the amount of gross profit which’ has been made during the period. The Expense Statement shows the cost of running the business. The final section shows how the net profit, which remains after paying all expense, is used for interest, dividends, and surplus. Examining the Profit and Loss Statement in detail, we shall see, L think, that its fundamental accounts apply to commissary stores. From Gross Sales (1) Returns and Allow- ances (2) are deducted to get Net Sales (3). It is important to keep track of Returns and Allowances since they may involve serious loss. Net Sales is the item out of which all bills are made, all expenses met, and all profits received; hence it is the item on which all percentages are based, and is designated as 100 per cent. To Inventory of Merchandise at Be- ginning of Period (4) are added Pur- chases of Merchandise at Billed Cost (5) and Freight, Express and Cart- age on Purchases of Merchandise (6) to get the Total Merchandise Cost (7). You will note that transporta- tion charges on incoming merchan- dise is a merchandise account and not an expense. From Inventory of Mer- chandise at End of Period (8), which is taken at billed cost, -the sum otf Discounts on Inventory of Merchan- dise (9) and Depreciation: of Mer- chandise (10) is deducted to obtain Net Inventory of Merchandise at End of Period (11). Subtracting this last item from Tot- al Merchandise Cost (7) we get the Net Cost of Merchandise Sold (12) and by subtracting that item from Net Sales (3) the Profit on Merchandise (13) is found. Cash Discounts Tak- en on Purchases of Merchandise (14) which is really a deduction from cost but which is here treated as extra profit in order to conform to retail trade practice, is added to the Profit on Merchandise (13) to give Gross Profit on Merchandise (15). From Gross Profit on Merchandise the total of the expense statement (16-41) is subtracted to find the Net Profit (or loss) from Merchandise Operation (42). And the application of this net profit, to which Other Prof- its and Losses (43) is added or sub- tracted, is shown in the concluding section (45-49). Interest on capital, both owned and borrowed, is treated under Net Profit and not under Ex- pense. The expense statement, the second main division of the Profit and Loss Statement, is probably of particular interest to you. The basis for charg- ing each expense is functional, the pur- pose for which the expense is incur- red. The divisions of the expense ac- count are: Buying, Selling, Delivery, Management, Fixed Charges and Up- keep, Miscellaneous Expense, and Losses from Bad Debts. This classi- fication enables each of these items to be followed closely and facilitates instructive comparisons. If all ex- pense is thrown into a single account, as is so often the case in retail stores, there is a danger that some items may be overlooked. I have heard of one keeper of a general store who as- serted vigorously that it did not cost him a cent to do business. He owned the building and his team and he and his family did all the work, hence he had no expense. One of the members of this Asso- ciation has written to me: “A great many retailers, who think that they are fixing prices right, are puzzling over their failure to find the profit they expected. The cost of doing business is, of course, just the same whether a merchant includes all of the items or only a few in his expense account. The only difference is that he deludes himself into thinking that the cost of doing business is only 15 per cent. when, in reality, it probably is 20 or 25 per cent. I was in the same boat years ago when I was in business for myself. It cost me fifteen years’ experience and $30,000 in money and property to learn that les- son. When we guess in the difference between cost and selling price we guess at our profit. When we gam- ble on expense we are gambling on our business life. We shduld know to a certainty our exact cost.” To that statement I would add that you should also know exactly how your costs compare .with the costs of other stores in the same line of busi- ness. My sugestion would be that you keep your accounts in accordance’ with our system, making any minor modifications which are neces- sary. And if a sufficient num- ber of your members will send us their figures kept in that way, we will tabulate them and work out stand- ards for each item of expense in com- missary stores, just as we are doing for the shoe trade and for the gro- cery trade. The Harvard System of Accounts is simple and substantial. It requires some study, but an accounting system which did not require study would be of little service. It does not include any account which the average re- tailer ought not to follow. It is no more complicated than the retail busi- ness. If any of the accounts were to be lumped together vital facts would be obscured. But if properly kept this system will show the vital facts about a business. With less than that no merchant can be content. Melvin T. Copeland. In Charge of Grocery Research. —_?-- 2. _____ One of a boy’s ambitions is to get all the pie he can eat. WHY SACRIFICE That Store and Merchandise? If 50c on the dollar and less satisfies you, you do not need our sales ser- vices; but if 100 cents on the dollar and more looks better to you, we ask to be heard as to our method of get- ting that 100c on the dollar for you within 15 days from the starting day of a New Method. 100% sale of your stock. Your letter, giving size of stock, will bring you further particulars. CENTRAL SALES CO. OF ILLINOIS «not inc.) CENTRAL UNION BLOCK MARKET ST. CHICAGO, ILL. September 2, 1914 WE SHOULD BE READY. Force, Not Friendship, Rules in Hu- man Affairs. The war in Europe demonstrates that the idealists who have been look- ing for a warless mankind are far ahead of their times or that they are living outside of the atmosphere of humanity. Eight Christian and one non-Christian power are engaged in the greatest conflict of arms in his- tory, with implements and methods which show the result of a minute study of the art of killing, the most thorough and successful student of that art being Germany, perhaps the most highly civilized nation in the world. These are facts. The prin- ciples of the champions of peace are dreams. It is facts, not dreams or superstitions, that the modern nation must recognize if it would hold its place in human affairs. If we are dogs, let us admit it and not pretend to be angels. Americans on the average are prob- ably no better than Europeans on the average. We are fortunate only in our location and in the fact that we have no desire to take away the lands of other people inasmuch as we have abundant lands of our own. Be- ing like others, we must subject our- selves to the same logic that has brought this terrible catastrophe on Europe. We must remember that somebody may want us if we do not want somebody. One of the most hurtful habits of -thought that have grown up in this country as a result of our fortunate situation is that of ignoring force as an element in human life. It is beau- tiful to speak of the love of God to man and the love of men to one an- other. It is elevating to dream of the time when all human beings shall be brothers in perfect harmony of thought and purpose, but too much of this dreaming we have had and too little appreciation of the greed in man’s heart, of the necessity of crowded countries to find a vent for their populations, of the ambitions and falsities of royalty, and finally of the fact that force and not friendship rules in human affairs... We would not think of ignoring the natural force which holds man to the earth, the power of wind, of sun, of water, or of any of the n..tural phenomena with which we are ‘amiliar, but in our dreaminess we are constantly forget- ting that among men force of muscle and force of intellect rule. It is time for Americans to wake up to principles of human life of which Europeans have had a strong grasp time out of mind. We as a nation do not covet our neighbor’s property. That is not saying that we might not covet it if we were greatly crowded or if we submitted to the dictation of ambitious leaders. We cannot set ourselves up as superior in virtue to others. But we do have cer- tain distinct political and social pur- poses. We wish to develop. our great domain, we wish to increase our wealth, we wish to advance in the arts and sciences, we wish to make every inhabitant of the country prosperous MICHIGAN TRADESMAN and happy. Let us, then, proceeding on these lines and recognizing the danger of this country from those people in the more crowded portions of the earth who desire more terri- tory, place ourselves in a position where we can resist any incursion on our domain and maintain the integrity of our Nation. Against a trained army like that of Germany any body of soldiers that we could rally within a reasonable period of time would be a mob. Our ‘trust is largely in the two oceans pro- tecting our shores. Along those shores should be defenses ample against all probable needs—forts, guns anda navy of great power. Back of this should be a body of citizens all vers- ed in the handling of arms and all ready when the alarm shall be given to stand for the defense of our soil. To this end there should be an elab- orate system of training for our youth. Every male of 15 years and upward, not physically too weak, in every school, to the last person in a post graduate course of a university, should receive a military training, should be taught everything that a soldier has to do from the pitching of a tent to the sighting of a great gun. All this should be made an es- sential part of every school course, be the school one under the system of public instruction, a parochial school, a private school, college, or university. Such a course of instruction need not detract from the energy given to other studies. A short por- tion of each day would be adequate and would furnish healthful exercise and lead to a good physical develop- ment. In addition there should be some provision for the training of boys and men not attending school after the age of 15. Every citizen capable of bearing arms should know how to handle arms and should know what they are for. Here then would be, in case of need, an army of 10,- 000,000 men which the most powerful nation would hesitate to attack. If other nations should ask why we were doing this, we should say: For the protection of our country against possible attack and not for ageression.—Economist. Quotations on Local Stocks and Bonds. Public Utilities. Quotations only nominal. Bid. Asked. Am. Light & Trac. Co., Com. 310 32 Am. Light & Trac. Co., Pfd. 105 108 Am. Public Utilities, Com. 40 45 Am. Publie Utilities, Pfd. 65 70 Cities Service Co., Com. 50 55 Cities Service Co., Pfd. 50 55 Comw’th Pr. Ry. & Lt., Com. 55 60 Comw’th Pr. Ry. & Lt., Pfd. 74 79 Comw’th 6% 5 year bond 99 100 Holland St. Louis Sugar 4 5 Michigan Sugar 40 45 Pacific Gas & Elec. Co., Com. 36 39 Tennessee Ry. Lt. & Pr., Com. 11 13 Tennessee Ry. Lt. & Pr., Pfd. 60 64 United Light & Rys., Com. 58 61 United Light & Rys., Pfd. 68 72 United Lt. & Ry. new 2nd Pfd. 62 67 United Light ist and ref. 5% bonds 89 Industrial and Bank Stocks. Dennis Canadian Co. 99 102 Furniture City Brewing Co. 59 Globe Knitting Works, Com. 125 140 Globe Knitting Works, Pfd. 97 100 G. R. Brewing Co. 120 125 Commercial Savings Bank 216 220 Fourth National Bank 215 220 G. R. National City Bank 174 «177 G. R. Savings Bank 255 Kent State Bank 250 260 Old National Bank 195 200 Peoples Savings Bank 250 September 2, 1914. ——e-e-o_—___ If a man is ‘truly great he lives to forget about it. BANKRUPTCY MATTERS. Proceedings in the Western District of Michigan. St. Joseph, Aug. 25—In the matter of James Ingersoll Day, bankrupt, of Hamil- ton township, Van Buren county, all tes- timony has been taken and briefS filed on the objections of certain creditors to the secured claim of Morris Wallbrun for $1,500 and the matter is now up to the referee. If the claim is disallowed unsecured creditors will receive a divi- dend of about 15 per cent. and if allowed less than 5 per cent. Aug..27—In the matter of the Kalama- zoo Oil Co., bankrupt with offices at Kalamazoo and Traverse City, the first meeting of creditors was held at the former place, and claims to the amount ~ of $8,000 allowed. Roscoe G. Goembel, of Kalamazoo, was elected trustee, his bond being fixed at $2,000. William Goode, Otto Kyselka, of Traverse City, and Stephen Marsh, of Kalamazoo, were appointed appraisers. Dr. James B. Mar- tin, President of the bankrupt, of Trav- erse City was sworn and examined as to the condition of the bankrupt estate. Creditors requested that the plants at Kalamazoo and Traverse City be sold separate and without delay. The cus- todian reported cash on hand of $1,100 and property of the estimated value of $8,000, and that the estate would pay dividends of at least 60 per cent. The meeting was adjourned for thirty days at the referee’s office. Aug. 27—William Dannenberg, who for the past several years has been engaged in the agricultural implement business at Allegan filed a voluntary petition, whereupon he was adjudged bankrupt and the matter referred to Referee Ban- yon, who was also appointed receiver. The referee has entered an -order ap- pointing Elasco Reese, of Allegan, cus- todian. The schedules of the bankrupt show the following liabilities and assets: First National Bank, Allegan, MOM Pate ee lac eke $3,500.70 First National Bank, Allegan, MOPS R Se oe oc eek ee cane 8,000.00 City. of Allegan, taxes .......... 68.51 Martin McApline, Allegan, labor 39.50 Lillian Whitbeck, Allegan, labor .. 63.00 John Reynolds, Allegan, labor .. 26.00 Johnson Harvester Co., Lansing 1.30 Gould Mfg. Co., Chicago ........ 36.44 Merrit. Co... Toledo ...:........... 18.70 Michigan Manufacturing Co., ISN bee ee ek 7.50 F. B. Adams & Son, Racine .... 55.17 Page Woven Wire Fence, Adrian 421.79 Ann Arbor Machine Co., Ann SBD ce osc oo ce cua oo. ay 12.69 uwveins OW Co. ie el el ccas 3.55 A. L. Allen Co., Philadelphia .... Tt.22 South Bend Chilled Plow Co., South Bend. i... 2ci6e ccs ss 9.03 39. Whitacre Manufacturing Co., hicago 66.75 Thomas Manufacturing Co., Chicago 1.63 Bucher & Gibbs Plow Works Co., Cee eee eww ewe eee esses CARUO 2 ce eis cac eds cage eek ok 105.72 Roderick Lien Manufacturing Oo., | MANeROUs ioc e se oc. aes. 5.00 American Seeding Machine Co., RPTENEEGME oes eee aks ce 81.28 Cook Kneeland Co., Springfield 15.04 White Sewing Machine Co., Cleveland | foo. i oe ee ak 176.00 Fairbanks Morse & Co., Chicago 15.55 H. C. Randolph, Jonesville ...... 32.00 Akron Cultivator Co., Akron 181.73 B. Porter’ Co., Ottawa > ........ 257.99 Johndeers Plow Co., Lansing ..... 31.11 M: FE. Wilcox Co., Toledo ...... 112.45 Goshen Church & Ladder Co., GOBR OR ees cei ceva ee cccues 27.00 Great Western Oil Co., Grand RAGE gcse cit 3.75 Standard Oil Co., Grand Rapids 12.62 Wiard Plow Co., Batavia, N. Y. 20.94 Clare Hoffman, Allegan .......... Oliver Chilled Plow Works Co., South Mend - oi. s ec, ee. 1,563.25 Brown & Sehler Co., Grand Rapids 185.78 Delaval Cream Separator Co., N. Y. 473.46 United Engine Co., Lansing 120.80 M. Braudy & Sons, Grand Rapids 5.18 Dentler Bagger Co., Vicksburg 50.00 International Harvester Co., CICHMO i co ee 1,560.66 International Harvester Co., CUNO 65 oo oie. eee, 4,060.96 Prouty & Glass Carriage Co., Bort: Wayne .....;.0....2. << 572.29 Page Woven Wire Fence Co., AOVIAN. 202535. ..,55, Mi. 344.06 Durant-Dort Carriage Co., Flint 494.00 Fred McOmber, Allegan ......... 740.15 First National Bank, Allegan .. 1,758.43 Total Hahbilities .......... $17,804.98 Assets. Meal estate soe ibs icc cce $4,500.00 Stoek i, (Fade 6... oi cec cli cu cus 1,091.20 Debts due on open account .... 1,871.79 Other personal property ........ 35.60 Property claimed exempt ........ 580.00 Vot@l assets. .cscccicces cece [98,078.59 —.++.___ A bully is a man who is always wanting to fight some other man half his size. Ionia Ave. and Louis St. Horse Blankets---Plush and Fur Robes ; Automobile Robes We bought our stock before the war and have not advanced our price. You are invited to look over our line. SHERWOOD HALL CO., LTD. Grand Rapids, Michigan RAMONA RESORT thrilling ride. Family Picnic Grove. dances prevail. Among the special features of the summer season which attract visitors to Grand Rapids are— Ramona Theater, with comprehensive vaude- ville programmes twice daily. The Wonderful Derby Racer, which affords a Two big new free picnic pavilions in the New Ramona Dancing Casino, where all the new Rejuvenated Ramona is ready for your enjoyment and a hearty welcome awaits you at all times. MICHIGAN TRADESMAN September 2, 1914 ‘ee ‘ ae corse a” aii $6 z= =: = = t= =t gz: on fe $s 7 SE ee = Be C= = = ee: —_— fi = = = a S+= ~—, $3. i Grand Council of Michigan U. C. T. Grand Counselor—M. S. Brown, Sagi- naw. Grand Junior Counselor—W. S. Law- ton, Grand Rapids. Grand Past Counselor—E. A. Welch, Kalamazoo. Grand Secretary—Fred CC. Richter, Traverse City. Grand 'Treasurer—W. J. Devereaux, Port Huron. Grand Conductor—Fred J. Moutier, Detroit. Grand Page—John A. Hach, Jr., Cold- water, : Grand Sentingl—W. Scott Kendricks, Flint. Grand Executive Committee—E. A. Dibble, Hillsdale; Angus G. McEachron, Detroit; James E. Burtless, Marquette; FP. Thompkins, Jackson, ' ‘Next Grand Council ene anna, une. Michigan Division T. P. A. President—Fred H. Locke. Z First Vice-President—C. M. Emerson. ie Second Vice-President—H. C. Corne- us. Secretary and ‘Treasurer—Clyde E. Brown. Board of Directors—Chas. E. York, J. W. Putnam. A. B. Allvort, D. G. Mc- Taren, W. E. Crowell; Walter H. Brooks, W. A. Hatcher. Make a New Start Every Day. Old Bill was the village drunkard at Ocean Point, where I lived as a boy. .Don’t worry. This isn’t a tem- perance talk. But I want to use old Bill as an illustration to make a point in regard to selling goods—and other matters. T can see Old Bill now in my mind s eye—red nose, blear eyes, vacant face and all—laden to the guards with his cargo of liquor, rolling and plunging down the town street like a battered derelict in a heavy sea, or a slow go- ing New England coaster vainly try- ing to beat up against the wind to a landing place. Old Bill had more trouble in navigating than any craft that was ever launched in our ship building town. His tattered clothes forever fluttered the signal of distress, but excited no sympathy. For Bill was the Town Joke. . As an unthinking boy I shared the popular conception that Bill was a humorous object. I used to think him funny when he was jovially or tragically drunk, and I thought him funniest of all when he “turned over a new leaf.” This annual rite of Bill's. was as reg- ularly looked forward to by Ocean Point folk as the advent of candy canes and Christmas trees at about the same time of year, or the emerg- ence of the ground hog with his tra- ditional shadow in the spring. For fifty weeks of the year Old Bill existed in an embalmed state—body and soul fairly pickled in Red .Eye whiskey and Old TFom gin. Every year there were fifty weeks of abso- lute eclipse for Bill—eleven months and more of frozen torpor and arctic darkness in the thing Bill called‘ his mind, with the sun of Ambition sunk far. behind the-horizon line... . And then, regularly between Christ- mas and New Year’s some mysterious influence would begin to work inside his deadened bulk of a body—the sap of former instincts of manhood would revive—the tide of self-respect which had ebbed far out would return—and the soul of Old Bill would stir and murmur and half-rouse itself to life. There would be a premonitory lapse or two in his long period of unbrok- en drunkenness, and then some fine morning he would suddenly appear on the street, all sobered up and sol- emn and respectable as a church. Moving from group to group of village folk, unmindful of humorous greetings, he would deliver himself of a public announcement concerning his intentions for the future in regard to the drink habit. The burden of his song was the old familiar refrain: “Never Again.” As he passed on- ward, titanic laughter followed in his wake. But laughter, pitying smiles and blunt-pointed jokes had no ef- fect on Old Bill. He had made a fresh start. He had sworn off drinking forever. He had a brand new set of resolutions, and this time he was go- ing to keep them. And keep them he did—for a week. For six or seven days Old Bill was a respectable citizen, and hope painted a primrose colored dawn-shaft in his sky. And then, some unlucky morn- ing, as suddenly as a ship on the ways slides into water, Old Bill’s resolu- tions would lose their grip on him— and slip! slide! splash!—Old _ Bill would plunge down the ways and float far out into the sodden sea of drink once more—to be nine-tenths — sub- merged for another year. And un- thinking village folk, long accustom- ed to this outcome, would laugh and say, “Same old story!” Old Bill put a damper on the faith in good resolutions in our town. He was the one most conspicuous, awful example of the folly of swearing off. There are so many Old Bills of one kind and another in the world—we have seen so many men make pledges of one kind or another and break them for so many years—we have watched so many men climbing up the Hill of High Resolves, uttering the familiar slogan, “Never, never, never again,” only to lose their grip and crash down the slope ignominiously to the foot—we have done this so often ourselves that there is a gen- eral feeling abroad that men who make good resolutions are fools. We boast at New Year’s that we haven’t been jackasses enough to turn over any new leaves. . And .in. doing this. we prove. our- selves jackasses more conclusively than we could do in any other single way that mortal mind ever conceiv- ed of. In laughing at Old Bill’s an- nually renewed resolutions, and re- fusing to take them seriously, Ocean Point folk were obeying a little, trumpery, measly human custom or fashion—the smart Aleck fashion of cynicism and unbelief—while Old Bill’s ability to rouse out of moral coma once a year, and take a fresh start, and have unshaken faith in each new beginning, and to do his best to live up to his good intentions for a time at least, was all in accordance with one of the noblest of primal laws. All that Old Bill’s neighbors were able to perceive in his resolutions and his backsliding a week later was a cause for humor. But if they had had minds that could think they would have witnessed his annual resurrec- tion from the condition of a beast to that of a man with feelings of deep- est awe—the awe of men permitted to be present at a miracle. They would have seen in it marvelous proof of the heaven-born tenacity with which hope refuses to desert a human being—the dauntless courage with which she refuses to give him up even when he is 99 per cent lost—the mar- velous persistence with which she re- turns again and again to the task of pulling him out of the mire where he is stuck, setting him once more on his feet, turning his face toward the light of her own radiant personality and giving him a fresh start. Ocean Point folk thought Old Bill didn’t get any good out of those an- nual resolutions to brace up, just be- cause he promptly and_ invariably busted them within a week. Didn't he, though? You bet he did! Each recurrence of the impulse was a link in the chain which was all that sus- pended him above the very depths— kept him from tumbling into the bot- tomless Pit. A _ grovelling animal for over eleven months of the year, he was, for those six or seven days at least, a man. To be resurrected, if only for a week—if only for a day or an hour—if only long enough for one deep, satisfying breath of air, or for one single righteous smash at his familiar degrading enemy, might seem well worth while to a man who had spent a year in the tomb. The fault in Old Bill’s case wasn’t with his resolutions—or even with his failure to keep them. His trouble was that he didn’t make them often enough. If he’d made them every six months instead of only once a year, he’d have enjoyed two periods of feel- ing himself alive for a purpose in- stead of only one. And, if, undis- mayed by the frequency of his falls, he had had the grit to turn over a new leaf every month, he might have enjoyed walking upright on his feet like a man twelve times a year. Noth- ing but fear and unbelief on his part stood in the way of his getting his return to self-mastery on a weekly basis—and once there, what human soul could stand up and proclaim in the face of the Almighty that there was no hope for Bill Peters and that his body and soul might as well be thrown into the scrap heap as use- less rubbish? Hats off to the man who makes new resolutions and fresh starts! That’s my idea. He. may fall off his high horse some time after he is mounted, but the high horse is not to be sneer- ed at for that reason. And the cru- cial question is not whether the rider falls off, but whether he picks him- self up when he hits the ground, or lies prone on his’ face, muttering “What’s the use?” The courage and grit and divine gumption that it takes to put foot in stirrup and leap to the saddle again after so many previous tumbles ought to command the deep- est respect—not cynical laughter. - It is this law of making new starts, and beginning right over again as soon as cne of them fails, that keeps creation from withering up into one vast Sahara desert. Man in his works only imitates Nature in this respect. He learned the secret from her in watching the wonders she openly per- forms before his astonished eyes—and again in spying on her delicate mat- vels through the microscope. Take your own body for evidence. You break a bone and Nature goes to work to knit it together. Break it again and she makes a new start in the knitting process. And she will keep on tackling this same knitting job as often as that bone is broken and needs to be made whole. Cut your flesh and the wound heals directly. Cut it again, and Nature will set to work to heal it a second. time. She doesn’t ask, “What’s the use?” even if you call on her to start the healing process a half dozen times over—or ten—or twenty. You may have an over-fondness for pie, or some other indigestible eatable or some tough customer of a drink- able that your stomach hates to wres- tle with.” Despite its expressed dis- like, you keep shipping consignments of the unwelcome material down to it. Does your stomach say, “I knock- ed out that bottle of Old Rye yester- day after a hard fight; I got the bet- ter of that mince pie this noon; I fin- ally managed to digest that Welsh rarebit that arrived early in the eve- ning—but now I’m going to strike. I refuse henceforth and forever to make myself ridiculous by any more fresh starts to keep this fellow a- going?” Never. Your hard working digestive apparatus says: “I’m the keeper of this man’s strength, and it’s my business to see that everything he sends me is digested, no matter how discouraging it is to receive such an excess of pie, Welsh rarebit, or Olid Rye whiskey. So here goes a new start.” (Continued next week.) — ++ s____ The woman who doubts an honest bargain advertisement will believe every word a 10 cent fortune teller tells her. EAGLE HOTEL EUROPEAN GRAND RAPIDS, MICHIGAN $1.00 PER DAY—BATH DETACHED Excellent Restaurant—Moderate Prices ae) ‘street. September 2, 1914 Gabby Gleanings From Grand Rap- ids. . Grand Rapids, Sept. 1—B. A. Hudson, whose headquarters are now in Chicago, spent Sunday with his family in Grand Rapids. Mrs. Hud- son accompanied him back to Chi- cago for a short visit. Mobilization of Absal Guild, A. M. of B., will occur at Herald hall, Sat- urday evening, September 12. Every member is requested to answer this call. Business of interest to all will be transacted on this occasion. Walter Lawton, accompanied by his daughter, Miss Bertha Lawton, attended the State Pharmaceuticai convention in Detroit last week. Up- on their return Miss Bertha left at once for an additional week’s outing at Lake Harbor. William Lovelace and John Schu- macher were Chicago visitors last week. They both went over to pay the house a visit. Harry Harwood, when asked for news for this column, said he had been so busy predicting the time in the near future when a Hebrew brigade would be seen marching up the street Unter Den Linden in Berlin to the tune of “Onward, Christian Soldiers,” played by an England grenadier band, that he hadn’t much time to gather news items. C. E. Myers is the new proprietor of the Hotel Acme, at Grand Junc- tion. When Mr. Myers took this property over, it was in a very run down condition because of poor man- agement and was about the poorest excuse for,a $2 per day hotel in West- ern Michigan. Mr. Myers has reno- vated the place, however, and is fur- nishing the boys with nice clean beds and first-class meals. He has insti- tuted the individual towel service and does everything possible to make his place comfortable and home like for the boys and appreciates their pat- ronage. John D. Martin took first prize in a melon contest in Benton Harbor last Friday night, prior to his taking the boat to Chicago. As melons are a rather treacherous food for sailors, we hope for the benefit of Mrs. Mar- tin, who was with her husband, that the trip across the lake was a sraooth one, D. F. Helmer, at the head of the coffee department of the Worden Grocer Co, has the largest and best equipped house boat on Grand River, in which he gives some very delight- ful week-end parties occasionally. Last week he invited some of his friends up and all report having had a most enjoyable time, with lots of fish to eat on the boat and more to bring home. Speaking of fishing, Ed Bottje, Ed Wykkel and Fred L. Grote brought home eight fine black bass the other day. .When asked the name of the lake where they fished they were all strangely forgetful. Not one of them could remember the name of the lake. J. H. Colby, Secretary and credit man for the Brown & Sehler Co., has recently returned from a visit with his son, Prof. Colby, of the Univer- sity of Michigan. C. E. Harris, who devotes a con- siderable portion of his time expound- - ing the virtues of Excello and Sani- to davenports, when he isn’t playing cribbage, has recently moved into temporary quarters at 1426 Sherman Mr. Harris expects to build a new home in the spring, having re- cently sold a nice home at 1302 Frank- lin Street. Harry says if he ever gets anchored again it will take a bigger bank check than one represented by four figures to pry him loose. War Extra. Field Marshal F, De Graff has is- sued orders for a mobiliZation of U. C. T. forces at the Greater Michigan Fair, commercial men’s day, Satur- day, September 5, and, aided by Gen- erals. Walter Lawton and William Bosman, expects to accomplish an- MICHIGAN TRADESMAN other bloodless triumph of boosting the home town. Loyal Scouts have been working all lines of communication for sev- eral weeks and will have all the ad- vance agents of peace ready to receive the many delights of the big show at Comstock Park. War for the day will be forgotten by Council 181. The First Gun—ball game—Grand Rapids vs. Kalamazoo at 10 a. m. sharp, followed by a continual round of pleasure during the remainder of the day. Don’t forget the regular U. C. T. Council meeting Saturday night, Sep- tember 5. William Bosman and wife spent the week-end at Spring Lake. Eugene Scott and family have gone to Grand Ledge to visit friends. The White Hotel, at Beulah, might well have been called the house of all nations this summer, as there are employed about the place some Jap- anese, Filipinos and Africans. In connections with this, it is related that a well-known traveling man from Saginaw recently tipped a Filipino waiter quite lavishly and afterwards found that said waiter was the son of a millionaire and received a re- mittance each month much larger than said traveling man’s. salary. This salesman is now very much in favor of the anti-tipping law. William Ingersoll and Homer Brad- field are both taking a vacation this week. The Woodhouse Co. probably allowed these two popular salesmen to absent themselves for a week in order to give the shipping clerks a much needed rest. Judging from the lambasting that a certain politician has been getting in the columns of this journal, lie must regard running for State office in much the same terms as Sherman used in defining war. Mrs. Will E. Sawyer and children, Florence and Howard, are visiting relatives in Allegan this week. John W. Thorn, Deputy Hotel In- spector, of Owosso, has returned from Central Lake, where’ he spent his fortnight’s vacation on the farm of his son. He was in the city Satur- day. Fred W. Oesterle (Rindge, Kalm- bach, Logie & Co.) bundled his wife and children into his big Cadillac last week and hied away up the lake shore as far as Frankfort and Benzonia. He was gone from early Monday morning until the following Sun—Saturday night late. He says he found good roads most of the way up and back. The only real bad road was in Benzonia county, which had stalled every other car along that route for several days, but which he succeeded in navigating because he knew how to handle his car under such circumstances. The report that Fred masqueraded as « Frenchman on the trip lacks con- firmation. Archie Upton is covering the ter- ritory of James B. Shaughnessy this week H. W. Spindler, President of the Michigan Hardware Co., cover- ed his territory last week. Reports from St. Mary’s hospital are to the effect that Mr. Shaughnessy is strut- ting around the hospital like a Ger- man after a victory over the French, and eating everything in sight. If he follows his usual bent, he will be selling the good Sisters who have nursed him back to health and strength a complete hardware outfit before his convalescence is complete. Burrell Tripp, successful business man of Allegan, President of the Gas Co., Mayor of the city, and who con- ducts one of the largest up-to-date de- partment stores in Western Michigan, received the nomination for State Senator for .his district in the pri- maries August 25. This nomination must be very gratifying to Mr. Tripp, as he received it in competition with Edwy C. Reid, who is a very able man and successful in the newspaper business. In case Mr. Tripp is elect- ed, we predict that he will use the same good business judgment in help- ing to run the affairs of the State that has characterized him in building up his private business. Will E. Sawyer. The Boys Behind the Counter. Charlotte—Roy Spears, who _ has been in the employ of the Houghtal- ing bazaar store has taken.a position with the Bullen & Richey Dry Goods Co. Big Rapids—W. R. Whitacre is no longer connected with the grocery de- partment of the Bertrau, Almroth Co.. His place has been taken by Edward Miller. Pontiac—L. E. Thompson has tak- en a position with the Chicago Cloth- ing Co. as manager. He has been connected with the People’s Bargain store for the past six months and be- fore that was manager of the Menter Co. Charlotte—Chas. Lentz has resign- ed his position in the Lamb & Spen- cer store and will acquire an interest in a grocery stock at Vermontville Mr. Lentz has been in the employ of the Lamb & Spencer Co. for the past two years, and formerly conducted a grocery store at that place. Ionia—Arthur L. Case has _ taken the position at Geo. E. Curtis & Son’s which has been filled by Alden Ses- sions for the past two years. Mr. Sessions will enter Oberlin College, at Oberlin, Ohio. Retires With a Good Record. Frank P. Cleveland, who has been a persistent and consistent patron of the advertising department of the Michigan ‘Tradesman for several years, has sold his real estate and business opportunity business at Chi- cago to John B. Wright, who will continue the business at the same lo- cation. Mr. Cleveland has handled a large business and has acquired a comfort- able fortune. The Tradesman believes that he has treated every one with whom he has had business dealings honestly and justly. Few men can conduct a business of such magnitude without causing criticism, but no word has ever reached the Tradesman derogatory to Mr. Cleveland or his methods. Considering the magnitude of his business and the extent of his operations, this is a remarkable tribute to his fairness. The Tradesman congratulates Mr. Cleveiand on the record he has made and the legacy he is able to hand down to his successor. _—o-o.-a Community Spirit in the Celery City Kalamazoo, Sept. 1—Plans for the assisting of Charles B. Hays, who re- cently purchased the buildings and 41 real estate of the defunct Michigan Buggy Company, in securing factories to fill up the mammoth floor space at the plant, have been formulated by the Industrial Committee of the Com- mercial Club. which is to have com- plete charge of the bidding for and securing of new factories and indus- tries for Kalamazoo. The Commit- tee has as its head, James Grant, for- mer President of the Club. In pur- chasing the plant of the Michigan Buggy Company, Mr. Hays took the first step in re-organizing.and instill- ing more life in manufacturing enter- prises in Kalamazoo. Through Mr. ‘Hays’ personal interests in the com- mercial and business welfare of Kala: mazoo, the plant was purchased through the courts with the idea of bringing to this city a large number of smaller concerns which may take up quarters in the building until their business increasss oh or or ododr increase in business and growth will warrant transfer to plants of their own. —2->—____ Kellogg’s New Product. The Kellogg Toasted Corn Flake Co. has started a new product on its travels through the country, ‘“Toast- ed Wheat Flakes.” The wheat flake is a new product, much like corn flakes in preparation, but having the virtues of wheat rather than of corn. For introductory purposes, it is un- derstood that the company means to try out the jobber as an introductory force and in each package of the reg- ular goods a number of samples are packed, which the retailer is suppos- ed to use among his customers. The goods are designed to sell for $1.50 a case to jobbers (two dozen cart- ons), $1.70 to retailers and $2.40 to consumers. Oscar F. Conklin, for many years engaged in general trade and the banking business at Ravenna under the style of O. F. & W. P. Conklin, now the owner of extensive farming interests in Illinois and real estate holdings in Los Angeles, is in the city for a few days. He was called here to attend the funeral of his sister-in- law, Mrs. William P. Conklin. Holland—The Thompson Manufac- turing Co., manufacturer of modern mission library furniture, has taken steps to double the capacity of its plant by increasing its capital stock from $50,000 to $100,000. Another story will be added to the factory and new dry kilns with a capacity of 75,- 000 feet of lumber will also be erect- ed. HOTEL CODY EUROPEAN GRAND RAPIDS, MICH. $1.50 and up bath. Rates $1 and up. system. And the Manufacturers of the Famous “Kalamazoo” Customers always “come back” Our oldest customers are our best customers. The longer a concern uses Kalamazoo equip- ment the harder it is for our competitors to break in. Kalamazoo equipment “grows” on a business man. Bookkeepers who have be- come used to the simple, easily operated Kalamazoo devices dislike to change to any other boss who foots the bills—notes with satisfaction that he buys less Kalamazoo equipment—because what he does buy lasts longer. Kalamazoo Loose Leaf Binder Company J@lampazo0 Kalamazoo, Michigan ci aetna = — “ = my = i = SUNDRIES: Wee Ae! ¢ eo a) SAZ Michigan Board of Pharmacy. President—Will E. Collins, Owosso. Secretary—E. T. Boden, Bay City. Treasurer—E. E. Faulkner, Delton. Other Members—Chas. S. Koon, Mus- kegon; Leonard A. Seltzer, Detroit. Next Meeting—Houghton, Sept. 1, 2 and 3, 1914. Michigan State Pharmaceutical Asso- ciation. President—Grant Stevens, Detroit. Secretary—D. D. Alton, Fremont. Treasurer—Ed. C. Varnum, Jonesville. Michigan Pharmaceutical Travelers’ As- sociation. erent ene J. Dooley, Grand Rap- Secretary and Treasurer—W. S. Lawton, Grand Rapids. Grand Rapids Drug Club. President—Wm. C. Kirchgessner. Vice-President—E. D. De La Mater. Secretary and Treasurer—Wm. Tibbs. , Executive Committee—Wm. Quigley, Chairman; Henry Riechel, Theron Forbes. Druggists Start War on Itinerant Medicine Vendor. Members of the Michigan Pharma- ceutical Association intend to press the campaign in the next Legislature to obtain a law prohibiting itinerant vendors of medicine from operating in this State. "A resolution to this effect was’ passed at the meeting of the Association in Detroit Wednes- day, and members of the American Pharmaceutical Association from other states who have the same condi- tions to meet expressed themselves in sympathy with the movement. The pharmacists plan to wipe out the vendors of cheap medicines who conduct vaudeville entertainments in conjunction with their enterprises and make many glowing statements as to the worth of their wares. The delegates also indorsed the Stevens bill, now before Congress, which will prohibit price cutting, and concratulated President Wilson on his stand against unfair competition. It was reported that the Prescott Memorial fund to aid poor students in the Department of Pharmacy at the University of Michigan now amounts to $1,100. On the recom- mendation of the Dean of the Depart- ment eighteen students have been as- sisted. Prizes were awarded to E. E. Mil- ler, of Traverse City, who came from the farthest point in the State to the convention; Earl de Kruif, 24 years old, Grand Rapids, youngest mem- ber; E. T. Webb, 65 years old, Jack- son; oldest member; Ed Austin, Mid- land, largest member; Peter Vellema, Grand Rapids, smallest member. Officers were elected as follows: President—Grant Stevens, Detroit. Vice-President—J. A. Skinner, Ce- dar Springs. Secretary—D, D. Alton, Fremont. Treasurer—E. C. Varnum, Jones- ville. Executive Committee — Edward Austin, Midland; A. I. Huizenga, Holland; J. A. Webster, Detroit. The most important paper Wed- nesday at the meeting of the scien- tific section of the American Phar- maceutical Association was that of Dr. W. W. Stockberger, of the bureau of plant industry Department of Agri- culture, who exposed numerous frauds perpetrated on the American public by men who have advertised about fortunes to be made in growing weeds and herbs for medicine. During the day the members of the National Association of Boards of Pharmacy adopted resolutions recom- mending the enactment of laws by states legislatures to curb many evils. Laws are proposed to give _ state boards full power to suspend phar- macists’ certificates, to register ap- prentices and to fix a minimum of $10 a day and traveling: expenses for members of state boards. In the education and legislation section Dr. Hugh Craig, of Chicago, recommended further legislation on the sale of narcotics. Dr. Craig thinks that physicians and_ veterinarians should be restricted in prescribing these drugs. | There were luncheons at noon in various hotels at which the alumni of the Massachusetts, Brooklyn and other institutions attended in force. Demonstrations of practical phar- macy and dispensing were made in the section bearing the same name. Frederick Stearns & Co. tendered a Dutch spread, vaudeville and cab- aret performance to the men of the convention in the evening at Wayne Gardens, while the ladies visited the Temple theater. S. C. Stearns, Sam D. Stearns, R. E. Bell, W. Ohliger and other officials of Frederick Stearns & Co. were personally on the job, and about 1,000 visitors sat down to the spread. While the supper was in progress, there were various vaude- ville stunts and the fun lasted until midnight. —_~7+++____ . Dead Easy. “Here’s one for you,” said Tom to Carl, his playmate. “A dog was tied to a rope ten feet long. Twenty feet away was a fat, juicy bone. How did the dog get the bone?” “Oh, that is an old one,” said Carl. “You want me to say, ‘I give it up,’ and you will say, ‘That is what the other cur did.’” “No, you’re wrong, for the dog got the meat.” “Well, how did he do it?” “Why, the other end of the rope was not tied.” MiCHIGAN TRADESMAN How Soda Foams Are Made. Foams, so-called, or substances added to syrups to cause the soda to foam more profusely or to hold the foam on the water longer, may be made from gum arabic, white of egg, Irish moss, gelatin, etc. Of all sub- stances yet tried, old soda dispensers, . almost without exception, give the preference to egg-albumen. It does the work required of it in first-class style, and seems to suit the taste of customers better than anything else. To. prepare it, add the white of one egg to eight ounces of water, stir well, let stand for half an hour and strain off. To this add eight ounces of simple syrup, and mix by stirring. This suffices for a gallon of syrup. It should be prepared fresh every day. Irish moss may be prepared as fol- lows: Wash the moss with cold water to cleanse it of impurities; then to every ounce of moss (from two to four ounces suffice for a gallon of syrup, according to the amount of foaming desired) add one pint of hot water. If you are in a hurry, you may dissolve by bringing the mixture to a boil for four or five minutes, but if not so hurried, set aside in a cool place, with an occasional stirring, for twenty-four hours, or until dissolved. Filter through a muslin strainer, or through absorbent cotton. Simple mucilage of gum arabic (eight ounces of gum to the pint of water) is excellent. From three to four ounces of the mucilage to the gallon gives a fine foam. In addi- tion to the substances named, quillaya Cae September 2, 1914 has also been recommended, either the tincture alone or in combination with some of the substances already named. A compound quillaya foam is made as follows: Ouiilaya Bark oo... ee... 8 ozs. Sarsapatilla Bark ...0.....6.: 8 ozs. Alcohol, 50 per cent. .......... 4 pts. Prepare by _ percolation. Two ounces of this is quite sufficient to the gallon of syrup. Finally, here are a couple of formu- lae for “Schaumerzeugungs-Praepa- rate,’ which are declared to be “excellent and entirely harm- less.” Digest together for eight days, 10 parts of quillaya_ bark, 40 parts of water and 10 parts of 90 per cent. alcohol. At the end of this time decant the liquid with gentle pressure and filter. A large teaspoon- ful (134 fluidrachms) added to a gal- lon of syrup produces a _ splendid (prachtiges) and homogeneous foam on drinks in which syrup is used. The second formula, the product of which is called “Spumatalin,” is as follows: Boil, on the water-bath, for one hour 200 parts of quillaya bark and a suff- ciency (say 800 to 900 parts) of dis- tilled water; then decant and press off the liquid. Add 100 parts of 95 per cent. alcohol, filter and bring the to- tal up to 1,000 parts by the addition of distilled water. —_»+.____ Common sense should tell you when to start anything, but it takes good judgment to know when to stop. oO If you pay as you go you seldom exceed the need limit. ; g Holiday Goods | 4 UR sample line of holiday goods is now displayed in our show room at headquarters and ready for visiting buyers. There are many new features and we can show our visiting customers the most extensive and best assorted line that we have ever brought to the attention of the buying public. Our stock and our con- tracts for the season are such that we can give the trade first class service. early visits as we must necessarily handle our orders in the rotation in which they are received. Dates for engagements with our salesmen can be arranged by telephone, by letter orby person. & & ZB BB B We urge Hazeltine & Perkins Drug Co. Grand Rapids, Michigan ' I ‘ September 2, 1914 Proper Margin of Profit in Selling Drugs. . The price of an article is one of the first elements to be taken into con. sideration. After that comes the closer inspection of kind, quality, workmanship and _ material. The American public is now educated to the point where they fully understand the importance to be placed upon the price of an article and to look for reasons why such should be the price as given. The newspapers almost daily give half price sales due to bank- ruptcy, fire, shop wear, moving. and various other reasons. It may be true that in some cases these reasons ate only imaginary, but there the in- telligent public is again alert, for it knows the standing of the different firms and whether to believe their Statements or not. There is really but little chance for the dishonest merchant to fool all the people all the time. A good reputation and value received” for the money ex- pended is the better nucleus for suc- cessful advertising whether it be at straight or cut prices. In placing a new article on the market, a manufacturer or sale dealer has a better opportunity at price mak- ing. In such a case the initial price should be the full value of the article —all it is worth to the user. Such a price allows a fall in price when the article comes into common use and other makes enter into competition, Instances of this kind may easily be brought to mind. Fifteen years ago safety bicycles sold for $100, seldom less. Now just as good wheels may be bought for $50 or less. The auto- mobile is being reduced in price every year. The $50 typewriter of to-day is better in many ways than the $100 machine of ten years ago. But the dealer must be careful not to overstep the limit in arranging prices, and not make the price so ex- orbitant as to injure the sale. The margin of profit should be reasonable, but’ not too large, for the advice of the Chinaman is sensible after all, “Muchee little beats little muchee!” In every line of trade, one of the most important things to figure upon is the margin of profit which you are going to make from a certain invest- ment or from the stock’ which you are handling. This matter is not one to be settled on the spur of the mo- ment or without previous calculation, but will perhaps require both time and experience to determine. Consider first the class of people to whom your goods will be most apt to appeal and determine whether that class is living in affluence or belong to the-poorer class. In the first case advertising which would dwell upon the merits of your goods would be apt to produce results without regard to price, unless, of course, it should be so high as to be prohibitory. In the second case the value of the low price must be brought out clearly in comparison and the customer should be shown where he can save money by buying your goods. In such cases your margin of profit must of a nec- essity be small as you are talking to a large class of people and a good start will mean continuous sales. * MICHIGAN TRADESMAN Very few goods can be sold on a large margin of profit unless it be either imported goods, or newly in- vented appliances or necessities from which no opposition is likely to arise immediately. ,In such cases a profit of 100 per cent. on the cost of manu- facture may easily be realized with- out making the cost to the consumer prohibitory. It is always wise, however, to make prices perfectly fair on a basis of the value given. Above all, be careful of cutting prices in such a way as to make the apparent value of your goods appear less in the eyes of the customer. —_~+~-<+___ Buffalo Moths. This insect which is generally spok- en of as the “buffalo moth,” “carpet beetle” and “carpet bug,” is in reality not a moth, but a beetle belonging to the order coleoptera, while true moths, such as the ordinary clothes moths, belong to the order lepidop- tera. Tobacco, pepper, camphor, carbolic acid and oil of turpentine have all been recommended for destroying or driving them off, but none of these remedies seem to be of much avail. It is the larva of the insect that works the damage to woolens. When in this condition it is about three- sixteenths of an inch long, and is cov- ered by a shaggy coat of black hair, from which the term buffalo moth probably originated. It eventually de- velops into a beetle about an eighth of an inch in length, and marked with black, scarlet and white. Benzine, kerosene and good insect powder appear to be the most effica- cious substances with which to com- bat this pest. Carpets which are in- fested may be soaked in gasoline, which, if of good quality, will leave no odor or stain. When the carpets are taken up it is a good plan to pack all the cracks in the floor with cotton, which should then be saturated with gasoline. When the larvae are found to be injuring furs or clothes hung in the closet, it would be best to use insect powder. It is stated that the insects in car- pets can be destroyed by laying a wet sheet on top of the carpet and pass- ing hot flatirons over it, the steam thus produced destroying the grub. In recommending the employment of gasoline the dangerously inflammable nature of the liquid should always be called to the attention of the user and the necessary precautions suggested. —__2+>____ The Medicinal Herb Garden. Any druggist having a few square feet of land may have a medicinal herb garden if he so desires. In every section of this country there are many medicinal plants. Some _ of them like stramonium are found in all parts of the country, while other plants like serpentaria have a more restricted habitat. The local flora plants should re- ceive first attention because these plants are frequently found at your very door. In fact, at your door is the place to begin to look for plants. Then gradually extend your observations to the path and the roadside. When time permits, explore the meadows, the banks of streams, the rock ledges, and the woods. In each locality you will find different kinds of plants. All plants must have a certain amount of water in order to live. The amount of water required by plants varies greatly with different plants. The plant growing on a dry hill top re- quires much less water than the plant growing on the moist bank of a stream and less than a plant grow- ing directly in the water. facts should be borne in mind when collecting plants for your garden. You should always make a note of the ex- act conditions under which the plant is growing and then try to duplicate these conditions as far as possible when transplanting them, Dig up only a few plants at a time as you can then give them the requir- ed attention. In removing the plant from the ground be careful not to dis- turb the roots and adhering dirt, and be sure to take up some of the sur- rounding soil. Several enthusiastic members of last year’s botanizing parties started On each out- ing they collected a few plants and a wild flower garden. transplanted them in their gardens. The results proved most satisfactory for few of the died. This year the flowers are, in most cases, as brilliantly colored as the forms. plants wood Don’t wait until next year to start your wild flower garden. Begin now. These 43: Biggest Humbug the World Has Ever Known. For centuries men and women have permitted themselves to be grossly swindled by the biggest humbug the world has ever known—that money and possessions have power to pur- chase happiness. Money and posses- sions have no such power. Unless there is something within them inde- pendent of them they are absolutely worthless. Whatever they may con- tribute to happiness is from and be- cause of that other element in them which they themselves are not. Al- though Solomon possessed every source which whole kingdoms could supply for the purchase of pleasure and enjoyment he, too, voicés that al- most universal lamentation, “All is vanity and vexation of spirit.” We need to be keenly alive to this fact—that ‘possessions never operate to change the laws in the mind. Hap- piness is not from anything we may have in hand. A man may succeed in acquiring the wealth of the whole world, but that alone will not make him happy, for the bitter waters of his heart may overflow and hide it from his sight. What a profound truth Luther speaks: “Riches are the pettiest and meanest gifts God can bestow upon men. Therefore, he so commonly gives them to persons to whom he can give nothing else.” No, you will never find your happi- ness in what you may have, never in the things with which you may seek to surround yourself. If you find it at all it will be in what you are, ‘in the things you have within yourself. FOOTE & JENKS’ COLEMAN’S GRAND) Terpeneless i_emon and High Class Vanilla Insist on getting Coleman's Extracts from your jobbing grocer, or mail order direct to FOOTE & JENKS, Jackson, Mich. , MERICAN BEAUTY” Display Case No. 412—one of more than one hundred models of Show Case, Shelving and Display Fixtures designed by the Grand Rapids Show Case Company for displaying all kinds of goods, and adopted by the most progressive stores of America. GRAND RAPIDS SHOW CASE CO., Grand Rapids, Michigan The Largest Show Case and Store Equipment Plant in the World Show Kooms and Factories: New York, Grand Rapids, Chicago, Boston, Portland * + Economic Coupon Books They save time and expense. They prevent disputes. They put credit transactions on cash basis. Free samples on application. TRADESMAN COMPANY, Grand Rapids, Mich. Se ae aca enn ace ae ee MICHIGAN TRADESMAN September 2, 1914 GROCERY PRICE CURRENT 3 4 5 These quotations are carefully corrected weekly, within six hours of mailing. CHEESE @17 ook ck Mocha Cocoanuts g ze ‘ : CIE seco. @ or’ CON oor. ase: 25@27 est and are intended to be correct at time of going to press. Prices. however, are Bloomingdale ..... @17 ion Bean... .0 2.55. 24025 Stale, Gar te — liable to change at any time, and country merchants will have their orders filled Carson City ..... @17 4H. O. G. ........ 26@28 Shelled . Hopkins ........ @17 Bogota No. 1 Spanish aheted at market prices at date of purchase. BIO oes eee @18 Se ee sas 28 Peanuts, .... 10%@11 aoe eae ces eK eos eg ae a Lg. Va. Shelled OP 6... xchange arket, eady eanuts ..... ADVANCED DECLINED Pineapple eee 40 ae Spot Market. Strong Pecan Halves .... ae Bin Gs oa 8 ackage Walnut Halves . @65_ i Confectione Sap Sago ....... @24 New York Basis Filbert Meats .... tem Tartar Swiss, Gomestic @20 Arbuckle ........... 19 00 Alicante Alm oe monds @65 Flour CHEWING GUM McLaughlin’s XXXX Jordan Almonds .. Rolled Oats Adams Black Jack .... 55 tovretallers only, Mail all ome a Peanuts : ams Sappota ....... ney uns Raw @6% Beeman’s Pepsin ...... 55 orders direct to F. Roasted ........ Beechnut es ee ee 60 McLaughlan & Co., Chicago H. P. Jumbo, Raw Oe Chiclets ............. 1 25 Extracts Roasted .......... @9 Colgan Violet Chips .. 60 Pgvend, % gro. bxs. | {8 CRACKERS Index to Markets 1 2 nee oe oT Humimel's foil, ye ETO. | 85 National Bisouit Company Flag Spruce .......... 55 Hummel’s tin, gro. By Columns AMMONIA boo. Juley Fruit 200020001. 55 CONFECTIONERY _ Butter s. Bakea 85@1 39 Red Robin ........... 55 Stick Candy Pails pycelsi ee xes ‘ en Sen (Jars p ss, TOEHOUNG . 66. sk oes eens a. oan r ts Sen S (J 80 ke Horeh d 9 or Butters : Col. 12 0z. ovals 2 doz. box 75 Carson Clty” oe 1844 S990). oe 65 Standard |.0. 0.02.25. 9 aac Square Butters ‘ A AXLE GREASE Wax Yt. qsQi°ge Spearmint, Wrigleys | 60 Standard, small ...... iy Seymour “Round... Gi Ammonia ..........-+- 1 - Ree Spearmint, 5 box jars 3 00 ‘Twist, small ......... 10 Soda Axle Grease ......--- 1 in) a Ada suo * doz. 2 00 Blueberries Spearmint, 3 box jars 1 e . Cases NBC Sodas ..... 6 } woo oxes, 4 doz. Standard ............ -180 Trunk Spruce ......... Sapibo 6 ee: 9% Premium Sodas ..... 7 B 1m. tin boxes, 3 doz. 235 Galion ............27" 7 95 Yucatan x.....2...-.... Be Jumbo, small ........ 10 Select So wee Baked Beans ......-- 1 3%Ib. tin boxes, 2dz. 4 25 ba Bene oie 60 Big Stick ............ 3 ee mee ae Bath “os gees 1601p. pails, per dor --60 sie Neck I. @1 00 CHICORY Boston Sugar Stick .. 15” Saltines Ce MAID 50 0's 05 oo = 02>” 25tb. pails. per doz. ..12 00° Little Neck, 2b. .. @150 Bul bees sesh see sree 5 xea Canay Breakfast Food ...-.. 1 ; pails, pe one Red 7: eee is. 10 Oyst Cla B CO cece eees . NB Brooms convenes. Tyo, BAKED BEANS, ,, Burnham's % pt ...2 25 BASIS, :. ee 1 oe Gees Butter Color ......--- 1 No. 2) per doz. |..75@1 40 purmham's pts. ......375 Sohener's . ae Shell ........cceeeees . No. 3, per doz. 1.85@1 75 Burnham's ci 77777 80 Red Standards’ ...... 1 Se err Sweet Goods a BATH BRICK Mile a, : ee east? 1) wingcmeren conned Goods .:..... 1-2. English .........-... os apa ee CHOCOLATE AO Gupte ane nt Mou Mia — Carbon Oils ........-. 2 Fancy ....... 1 30 Walter Baker & Co. Midedis 10° Atlantics Also Asstd. Cats Sscestcssew. 8 BLUING German’s Sweet ...... 22 Beene cates cases ‘kaon 12 UP seeee 3 Jennings’. French Peas Premium .......-- "!'t" 99 Monarch ............. 91% tt na Fruit Cakes .. 13 Po Gus Condensed Pearl Bluing. nSdee (Natural) ag CRTACAS. iss rir ag Novelty oo. seeeeees 12 Poanle Poon Cookies i ue 3 ma: luing, doz. T tet ceecene Walter M. Lowney Co. Pe ee ae eee Chicony III, «3s Large C P Bluing, doz. 75 7 Gooseberries Premium, 4s ......-. 29 ee Creams ...... 16 anascne pee Couns, 25 Clothes Lines .-.----- 3 BREAKFAST FOODS No: 2, Fair ......... 150 Premium, %8 ¢....-.- #9 Special................ 10 Cheese Tid Bits .... 20 ~ GOCOA nereveerereeees : Apetizo, Biscuits .... 3.00 N® % Fancy ........ 235 CLOTHES LINE Seley Game 14 Chocolate Bar (cans) 18 Cocoanut ...---+++++> 3 Bear Food, Pettijohns 2 13 Hominy Per 002, x7 Oo 8 Chocolate Drops .... 17 PBR bso ssanesveeses- Cracked Wheat, 24-2 250 Standard ............ g5 No. 40 Twisted Cotton 9% Specialties Choc. Honey Vingers 16 Confections. sscereea> : Cream of Wheat, a6-2 4 50 % tb, ., Lobster oe awe eee oe Pails [ites Cookies ....... 12 seeeee ream of Rye, 24-2 .. b Neeee sce seek o. oe PACE OPIS so > - a os0~e Crackers ...--+---+-+ 5 ; Posts Tonetios, T. Me Uy eee se 3 is No. 80 Twisted Cotton 2 00 toe 8 3 Cream Fingers ..... it Cream Tartar ...--++- Be ae 2 80 Mackerel No. 50 Braided Cotton 100 Bonnie Butter Bites . Cocoanut Taffy Bar .. 18 D Posts Toasties, T. Mustard, itb. No. 60 Braided Cotton 1 25 Buiter Cream Corn 17 Cocoanut Drops .... 12 ‘ phils eseseube 280 Mustard, 2m. ......" 3 9 No. 60 Braided Cotton 185 Caramel Dice ** 43 Cocoanut Macaroons 18 Dried Fruits ......--- Sarineas, S05 0 378 Soused, 1igtb. 2 80 No. 80 Braided Cotton 225 Cocoanut Kraut ...... Cocont Honey Fingers 12 F Grape Nuts ......... 270 Soused. 210. - £80 No. 50 Sash Cord .....175 Cocoanut Waffles... 15 Cocnt Honey Jumbes 12 g¢ Grape Sugar Flakes.. 250 Tomato, 1m. ’: - ee No. 60 Sash Cord ..... 20 Goco Macaroons ...... 17% Cotfee Cakes Iced ... 12 Farinaceous Goods ... ¢ Sugar Corn Flakes .. 250 Tomato. 2%. 28 No. 60 Jute .......... 90 Coffy Toffy .......... g Dinner Pail Mixed .... 8% ey Teen. 1 Harty Wheat Food . 2 35 ‘Muchroome, 7 8) No. 72 Jute .........4:1 00 Dainty Mints 7 tb. tin 18 Family Cookies ...... ai Vv ay ostma’s Dutch Coo 8 0. ies : ; Fig Cak : Flour and Feed ..---- 7 Holland Rusk ........ 290 Hotels ......... @ 16 Galvanized Wire ee - rcaide Pemee sun i Fruit Jars .....---+ + Kellogg's Toasted Rice uttons, %s .... @ 14 No. 20, each 100ft. long 1 90 Be, ee tes Fireside Su Butt Fudge, Walnut 16 g. Jumb 12 G Biscuit ........... 3 30 uttons, Is ...... @ 25 No. 19, each 100ft. long 2 10 Wace’ cet 16 Fluted Coated Bar 11 4 Kelloge's Toasted Rice Oysters . No. 20, each 100ft. long 1 00 #UGES Cy oct ott i4.-«-Frosted Creams ...... 8% ee gs oS: 7 ee geste ao” 80 ore Eg comets @ 85 No. 19, each 100ft. long 2 10 Fudge, Saney. Hace 46 Frosted Ginger Cook. 8% tod ernest ie ay ellogg’s Toaste eat ve, 2Ib. ....... - @1 60 COCOA Fudge, Toasted Cocoa- Frosted Raisin Sgs .. 10 H Biseuit ..........-. 3 30 Plums Baker's ....... ee 37 “i Ginger Gems Plain .. _...cce 1 Kellogg’s Krumbles .. 270 Plums .......... 90@1 35 Cleveland ............- oe eee eos 2° Ginger Gems Iced ... of Bere nn oe cite g Krinkle Corn Flakes 2 00 Pears in Syrup Colonial, %s 35 puie, Gherry peste Ga Co % Hides an eltS ....-- No. mo ears ese ee: ie udge, Cocoanu eee Eices Beilsh....-..- 8 Mapi- Wheat Flakes, 9 ke 3 iso ask oz. ..1 50 Cobiel, Eee = Honeycomb Candy .... 16% cue gna Sealy st J ; —_ -Wheat Flakes, so ae aie ges oat 00 peermacig Eos oeceeees - ee cae Beneann Jumbles .. " be eevee ee tt ee en rly June .....1 1 25 ershey’S, 448 ........ Pas 45 obnob Cookies ...... eg Mapl- Pin, Wiibees 280 Bory Suns ht eet Byler 36 peed Gos Jellies 11. tf . Household Cookies... 4 aan Minn. Wheat. Cereal 3 75 Peaches Lowney, %8 ....--+-.- 34 Ttalian Bon Bons .... 14 Household Cks. Iced .. a . M aan a eu : . Ma gp Lowney, Us ........-- 34 Lozenges, Pep ag Hippodrome Bar ..... Macaroni ......-+-++« : Ralston Wht Food. 100 145 No- 10 size can ple "es 95 Lowney, %8 .....---- - Lozenges, Pink ...... 11 ped Fingers Ass’t 13 Mapleine .....--- 9 Saxon*Wheat Food ..2 60 Pin neapple Lowney, 5 Tb. cans .... Manchus ............. 14 oney Flakes ......4 14 Meats, Canned o. Grated Van Houten, %s ..... 12) ol K 10 Honey Jumbles ..... 12 Mince Meat ........-. & #hred Wheat Biscuit 3 0) cited 2222122.) gee M6 «Van Houten, 4s ..... 18 oe 14. ‘Imperialg ............ 8% Molasses ..-..+- 8 Pillsbury’s Best Ger'l 4 25 : Van Houten, 4s ..... 36 wut Butter Puffs .... 15 Jasmine Cakes ...... 14 Mustard .....---.---++ 8 Soot mavern Special 280 F umpkin Van Houten, 1s ...... 65 Guoiteq Peanuts 14 Jubilee Mixed ...... 10 N Quaker Puffed Rice ..425 Good 000707: | we 33 Chocolates Lady ‘Fingers Sponge a Nuts .......5------ ... 4 Quaker Puffed Wheat 285 Fancy .............. . 100 Wilber, %s ........... +33 oe Fails Leap Year Jumbles .. 20 Quaker Brkfst Biscuit 190 Gallon .. Assorted Choc. ....... oO Guaker Corn Flakes 1 75 g it 24@ Wilber, %s ........... 32 Avacon Carameta. 115 paces Biscuit Square 9 Olives .....-se.------- 8 Victor Corn Flakes ..2 20 gtanga aoe erries @ aoe Champion .,.......--. 13 fone Wafers oe : wesingion, Cree tg OT Salon a ele Choe, Chive, rok <1 Migs aa 22100 Wheatena ........... 4 50 arrens, 1 Ib. Tall .. 230 4s, 5ib. case Eclipse, Assorted .... 16 Mary Ann ........+. 8 Pickles ........-0002+- 8 Warrens, 1 Ib. Fi 2 c Marshmall Pipes ..... ‘; g Evapor'ed Sugar Corn % Req Alaska at -. 240 %s, 15tb. case .. Eureka Chocolates ... 17 arshmallow Pecans 18 Playing Cards ...... 8 BROOMS Med Red Alaska'1 4001 45 {f° ate case’... Oe ee 18 Mol. Bit. ‘Goole oad’ 4A eecceece S, 15Ib. case : r 00 ie, ce eee acter sense ; Fancy Parlor, » Le. 2 Pink ee @115 Ys & igs lot. ous ee ee is NBC Honey Caices . a ee et > , me ae Oe one ne a ae R anaarn ar te 23 Th. : oe aoe 28 eee te 375 %s & Ms pails ..... Nibble Sticks _........ 26 Orange Gems ....... 8% 9 n, ae > ustard 3 75 Bulk, pails ........ Pe a. 19 *° Penny Assorted ...... 8 Rice ...ccccccssccccece Special, 23 I 275 Domestic, %' Mustard 3 25 Nut Wafers y % eis ke a Ce eR ec a ee A ae a EO ok Foe Res are jn ne emcee: 5,” ee ey Stearn wae en cer, Seamer ee rT e Ss Rolled Oats .......--- 9% Warehouse, 33 ae 425 French, 48 ........ 7@14 Bale, Datrels 8. oo nee Canara a Peanut Gems ....... 9 s Common Whisk ..... 100 French, %s ...... --18@23 10 5c pkgs. per case 2 60 oa Mee ete: ig _Pienic Mixed ....... 12 Salad Dressing ....... 9 Fancy Whisk ....... 1 25 No. 3, ‘Sauer Kraut 2 26 10c pkgs., per case 2 60 So 12 Raisin Cookies ...... 10 Saleratus ............5 9 BRUSHES Mo ae 16 10c and 33 5c pkgs., Star Chocolates ...... 14s Raisin Gems ........ 1 9 Sen Cans ..........2 40 per case .......... 2 60 fo gwuincb s 664458 S oe ue i Shrimps pat eaas OOALTED Suppor ree ent) 18 Recess Tarts ........ 15 eoeeeeesecsersacsces > ass eee Dunbar, Ist doz. .... 1 45 on orn oodas Salt Fish ............. 9 Solid Back, 11 in. .... 95 ; Rilo Without prizes. Reveres Asstd. ...... 16 Reile ae. ss ss sks 40 Potnted Mende 05.111, ge “COUP SE: Pies doe ee 2 OP Sonamon 2.12.55 ce0s es 19 Cracker Jack with Saltines ........0.-2. 18 Shoe Blacking .------ 10 Stove ad Succotash Fair 19% coupon 3 25 RUE duce sascssees 40 NO, 3 oes s 5s eee as 90 hae eee: a Custer o.5... sca c 98 Pop Corn Goods with Prizes penton eal penned ca Cs - pisses eeeese AE ONG see be 1 25 Ce Or Lae = Fancy ......... 125@1 49 Fancy ..... SIGE Sea 21 Giggles, 5c pkg. cs. eps ie ey cucue een Ae IND Tok ic yo dees 1 75 Peaberry 2.5.52... 23 Oh My 100s ......... 350 Spiced Jumbles, Iced ..10 Spice canuesermnaenene: ae Shoe dimen Santos Cracker Jack, with Prize Sugar Fingers ........ 13 Blarch ec cc acutese (30 eS ieee gees OD ni stececes % Cough Drops 20 Pedse.iseicase 80 NO 7 Geo.....s.s it 430 anty ooo. 2 25 — ttre eeeee rene sou boxes Sugar Crimp ........ 8% NO. 4 ae ee ia 1 70 : Tomatoes a 21 Putnam Menthol .... 125 Sultana Fruit Biscuit 16 T Boia a asatecree es . 1 90 Goos Gent anerace 105 Fancy ......-...2---. 23 Smith Bros. ........ 125 Sweethearts ......... 26 — Sauces ........ - . SUTTER COLOR c a 3 Peaberry | esa page’ 33 NUTS—Whole Ibs. Vanilla Wafers ..... 18 Tobacco .......- ii, 12, 13 eet alg spelt ae CARBON OILS Fair Shas secede 24 Almonds, Tarragona 20 in-er-Seal Trade Mark TONG icc ecnccosccess 1B CANDLES B Choice .... 25 Almonds, California Good Saeetine, 6 ie TH pee eet soft shell ...... panes OOP Vv i 18 Llaraffine, 128 ..... on 8 D. . Cacia Choice a se on gerecccues 24@16 Baronet Biscuit a 00 Vinegar .........-.005 Wicking ......6...0005 » Gwe 9 Fancy sgatsesaceees: 26 Mego eras Bremner Bir Wats. 1 os CANNED GOODS Deodor’d Nap’a .... 13 = ameo Biscuit ....... icking w 18 Apples Cylinder aes 29 @34% Fair .-..-0--eee sees -« ab Walnuts, att she Sis Cheese Sandwich ....1 00 Woodenware ......... 18 3%. Standards .. @ 90 Engine ........ 16 22 SRN et sssssseeee 28 able nuts, fancy 14@16~ Chocolate Wafers ...1 00 Wrapping Paper ...-. 14 Gallon --....... @3.75 Black, winter 8 @10 Java Pecans, medium .. @13 Excelsior Butters -...1 9 : ac rries ececcccce v 2 tb. .......... 150@1 90 Snider's pints ...... 2 35 Mandling ROSS Hickory Wats, per ot Five O'Clock ‘Tea’ Feit’ 1.90 Teast Cake \......... 14 Standard gains @5.00 Snider's % pints .... 136 Aukola ............ 30988 © OhlO ......eceeceeer Ginger Snaps NBC .. 1 00 omearemh eee September 2, 1914 Graham Crackers Red Label, 10c size .... 1 00 Kaiser Jumbles ...... 1 00 Lemon Snaps ......... 50 Mallomars ............ 1 00 Oysterettes ......... 50 Premium Sodas ......1 00 Royal Toast ......... 1 00 Sarato, Flakes ......1 50 Social eTea Biscuit ..1 00 Uneeda Biscuit ...... 50 Uneeda Ginger Wafer 1 0¢ Vanilla Wafers ......1 00 Water Thin Biscuit ..1 00 Zu Zu Ginger Snaps . 50 Zwieback ........ --. 100 Other Package Goods Barnum’s Animals... 50 Chocolate Tokens. ...2 50 -2-2 50 Family Package ...2 50 Fruit Ca 00 per Adora, 10c size ...... 1 SeAbis — gavelees cs 2 . , Co vecese cs — in bulk, per tin Wabisco: ...- 2025-6: ne 75 WO@BUNO boca es 3s 50 Bent’s Water Crackers 1 40 CREAM TARTAR Barrels or Drumg .... 69 BOXES Coo Coe ces o6 6 sis s 70 Saquare Cans ...:3..... 72 Fancy Caddies ........ 7 DRIED FRUITS Apples E:vapor’ed Choice blk 10% Evapor’ed Fancy pkg. Apricots California ........ 15@17 Itron Corsican: feo ca 5 18 Currants Imported 1 th. pkg. ..10% Imported, bulk ....... 10% Peaches Muirs—Choice, 25th. .. 7% Muirs—Fancy, 25tb. .. 8% Fancy, Peeled, 25tb. ..15 Peel Lemon, American .... 14 Orange, American .... 14 Ralsins Cluster, 20 cartons ..2 25 Loose Muscatels, 4 Cr. 7% Loose Muscatels, 3 Cr. 7% L. M. Seeded, 1 Ih. 8% @9 California Prunes 90- 251b. boxes .. 80- 90 25Ib. boxes 38 8% 70- 80 25tb. boxes ..@ 9% 60- 70 25Ib .boxes ..@19 50- 60 25tb. boxes ..@11 40- 50 25tb. boxes ..@12 FARINACEOUS GOODS Beans California Limas .... 9 Med. Hand Picked .. 8 25 Brown Holland ...... 2 40 ‘ Farina 25 1 Th. packages ....1 50 Bulk, per 100 ths. ....4 00 Original Holland Rusk Packed 12 rolls to container 3 containers (40) rolls 3 20 Hominy Pearl, 100 th. sack ..2 25 Maccaronl and Vermicelli Domestic, 10 th. box .. 6 Imported, 25 th. box ..2 50 Pearl Barley Chester ........ ogee BO MMIPITS, 655 ce ek Peas Green, Wisconsin, bu. 2 50 Green, Scotch, bu. .... 2 50 SDHG, We (occ os a 4y% Sago Hast: India 3.6.3.8. k es 5 German, sacks ........ 5 German, broken pkg. Tapioca Flake, 100 tb sacks 5 Pearl, 100 tb sacks .. 5 Pearl, 36 pkgs. ...... 2 25 Minute, 36 pkgs. ....2 75 FISHING TACKLE tO F ihe ec ess 6 136: to Stn se cee. 7 396 10.2. bw cs 9 1 : to 2 in hipertestode WES eo Oeeic ess badge ss oe 8 he ike. ~..20 Cotton Lines No. 3, 10 feet ......:..5 No. 2, 16 feet ........ 7 No. $; 15: féet ....... vag No. 4, 15 feet. ........10 No. 5, 15 feet ........11 No. 6, 15 feet ........12 No. 7, 15 feet ........15 No. 8, 15 feet .........18 9, 15 feet ....... 20 Linen Lines Medium ............. 26 Large 34 T Poles Bamboo, 14 ft., per doz. 55 Bamboo, 16 ft., per doz. 60 Kambono, 18 ft., per doz. 80 FLAVORING EXTRACTS Jennings D C Brand Extract Lemon Terpeneless Extract Vanilla Mexican both at the same price No. 1, F box % oz. .. 85 No. 2, F box, 1% oz. 1 20 No. 4, F box, 2% oz. 2 00 No. 3, 2% oz. Taper 2 00 No. 2, 1% oz. flat ....1 75 FLOUR AND FEED Grand Rapids Grain & Milling Co. Winter Wheat Purity Patent ...... 5 60 Sunburst. 205. jcc cs 6 00 Wizard Flour ...... 5 30 Wizard Graham 5 30 Matchless 0.2035. .06¢ 5 40 Wizard, Gran. Meal 4 80 Wizard Buckwh't cwt 3 40 RYO 2. oc. cet sew 0 Valley City Milling ee Lily. White... 20.605. 25 RASNE Oat oc oe 5 75 Graham 223. ew ee 2 55 Granena Health ...... 2 65 Gran. Meal... coc ese. 2 15 Bolted Med. .......... 2 05 Voigt Milling Co. Voigt’s Crescent .... 6 25 Voigt’s Royal ........ 6 65 Voigt’s Flouroigt .... 6 25 Voigt’s Hygienic Gra- ROM ess asso se sce 5 50 Watson-Higgins Milling Co. Perfection Buckwheat PIQUE | oe sce 6 50 Perfection Flour ..... 6 90 Tip: Pop. Fiour. 3.0.0... 5 50 Golden Sheaf Flour .. 5 15 Marshall’s Best Flour 6 50 Worden Grocer Co. Quaker, paper ....... 5 30 Quaker, cloth Kansas Hard Wheat Voigt Milling Co. Calla: EAN: ccc culos 6 6 20 Worden Grocer Co. American Eagle, %s_ 6 American Hagle, 4s 6 10 American Hagle, %s_ 6 Spring Wheat Roy Baker. MSZeCtta. cies cc aie 5 6 30 Golden Horn, bakers’ 6 20 Wisconsin Rye ...... 5 20 Bohemian Rye ...... 5 50 Judson Grocer Co. Ceresota, %s ........ 6 50 Ceresota, 4s ........ 6 60 Ceresota, %s ........ 6 70 Voigt Milling Co. Columbian 2... i066... 6 85 Worden Grocer Co. Wingold, %s cloth .. 7 00 Wingold, %4s cloth .. 6 90 Wingold, Y%s cloth .. 6 80 Wingold, %s paper .. 6 85 Wingold, %4s paper .. 6 80 Meal Bolted... 6.5 Voves oes 4 60 Golden Granulated .. 4 80 Wheat New. Red? i.e. ce. 96 New White: o.oo... 96 Oais Michigan carlots ..... 48 Less than carlots .... 50 Corn Carlots: so. coho eso. 35 90 Less than carlots ..... 92 Hay Carlots oie. oo. eo sk: 15 00 Less than carlots ....17 00 Feed Street Car Feed ..... 36 No. 1 Corn & Oat Feed 36 Cracked Corn ........ 36 Coarse Corn Meal ...-:. 36 FRUIT JARS Mason, pts., per gro. 4 25 Mason, qts., per gro. 4 55 Mason, % gal. per gro. 6 90 Mason, can tops, gro. 1 30 GELATINE Cox’s, 1 doz. large ..1 45 Cox’s, 1 doz small .. 90 Knox’s Sparkling, doz. 1 25 Knox’s Sparkling, gr. 14 00 Knox's Acidu’d doz. 1 25 Nelson's? i.6550.65..2. 1-50 ORfOFd cee ecceas ce << 10 Plymouth Rock, Phos. 1 25 Plymouth Rock, Plain 90 GRAIN BAGS Broad Gauge ...... cs 28 Amoskeag ........... 19 erbs SORe cc eases. AG HIOPS oe eee cance. JO Laurel Leaves ....... 15 Senna Leaves ..... cae ae HIDES oo PELTS ee cee ues 1 Cured, No. 1 ....... Be No. 2 ....,.... 8 MICHIGAN TRADESMAN 8 Calfskin, green, No. 1 15 Calfskin, green, No. 2 13 Calfskin, cured, No. 1 16 Calfskin, cured, No. 2 14 Shearlings .... Tallow No. fcc... @ 5 NO. Soe. @ 4 Wool Unwashed, med. @20 Unwashed, fine .. @15 HORSE RADISH Per doz. ...2..... Jelly 5Ib. pails, per doz. ..2 40 15Ib. pails, per pail .. 65 30%. pails, per pail ..1 25 JELLY GLASSES % pt. in bbis., per doz. 15 % pt. in bbis., per doz. 16 $8 oz. capped in bbls. per doz. ..........-.. 48 MAPLEINE 2 oz. bottles, per doz. 3 00 1 oz. bottles, per doz. 1 75 MINCE MEAT Per case ..... sesccae 2 80 MOLASSES New Orleans Fancy Open Kettle ..., 4 Choice rae i : Good ON ie ones ea aie Half barrels 2c extra ecee eeces Red Hen, No. 2% ....1 75 Red Hen, No. 5 ...... 1 75 Red Hen, No. 10 ...... 1 65 MUSTARD % th. 6 th. box ...... 16 OLIVES Bulk, 1 gal. kegs 1 0C@1 10 ae : ua etic 95@1 05 ulk, gal. Kegs 90@1 0 Stuffed, 5 oz. . vo Stuffed, 8 oz. Stuffed, 14 oz. ewes ce Pitted (not stuffed) 14 oz. Manzanilla, 8 oz. . 90 Lunch, 10 oz. ........ 1 35 Lunch, 16 oz. ........ 2 25 Queen, Mammoth, 19 OFF ceae. 4 25 Queen, Mammoth, 28 Z OFe eee eeu ses 5 75 Olive Chow, 2 doz. cs. Her doz 2: 2 25 PICKLES Medium Barrels, 1,200 count ..7 75 Half bbls., 600 count 4 38 90 5 galion kegs ........ F mall Barrels ...... coscee. 9 50 Half barrels ..... oe. & 2B 5 gallon kegs ........ 2 25 Gherkins Barrele <..000. 0... 14 00 Half barrels ........ 6 50 5 gallon kegs ....... 2 50 Sweet Small Barrels: 20.6. 17 00 Half barrels ........ 9 25 5 gallon kegs ....... 3 50 PIPES Clay, No. 216, per box 1 75 Clay, T. D. full count 60 COb a es 90 PLAYING CARDS No. 90, Steamboat ... 75 No. 15, Rival assorted 1 25 No. 20, Rover, enam’d 1 50 No. 572, S - 17 No. 98 Golf. satin fin. 2 00 No. 808, Bicycle ......2 00 No. 632 Tourn’t whist 2 25 POTASH Babbitt’s, 2 doz. ..... -1 75 PROVISIONS Barreled Pork Clear Back ....24 00@25 00 Short Cut Cl’r 23 00@24 00 Bean! oj, 22. 21 50@22 00 Secale Clear 28 00@29 00 MS esses wesee Clear Family ...... 26 00 Dry Salt Meats S P Bene, cu 144%@15 ard Pure in tierces 11%@12 Compound Lard 9 @ 9 80 Ib. tubs ....advance 60 Ib. tubs ....advance 50 Ib. tubs ....advance 20 Ib. pails ...advance 10 tb. pails ...advance 5 Ib. pails ...advance 1 8 Ib. pails ...advance 2 Smoked Meats Hams, 12 tb. av. 20 @21 Hams, 14 Ib. av. 19 @19% Hams, 16 tb. av. 18 @18% Hams, 18 Ib. av. Ham, dried beef BOIS ee ee @30 California Hams 14 @14% Picnic Boiled Hams +.... - 19144@20 Boiled Hams .. 30 @30% Minced Ham .. 14 @14% Bacon ......... 18 @24 RRR 9 Sausages Bologna ....... 12 12 Liver . 9 gine Tongue ....... Headcheese ......... 10 Beef Boneless .... 20 00@20 50 Rump, new .. 24 50@25 00 Pig’s Feet % bbls. ...... tecccen £ OG % bbis., 40 ths. ..... 2 10 We ORS ceyiccaccccccs & 38 TOODE oes ecco cscs. 8 % bbls. 40 tbs. % bbis., 80 ths. ..... 3 00 Casings Hogs, per % ......... 35 Beef, rounds, set .. 18@20 Beef, middles, set ..80@85 Sheep, per bundle 85 Uncolored Butterine Solid Dairy ....12 @16 Country Rolls .. 124%@18 Canned Meats Corned beef, 2 th. ....4 75 Corned beef, 1 th. ....2 50 Roast beef, 2 tbh. ....4 75 Roast beef, 1 tb. ....2 50 Potted Meat, Ham Blavor, 4s ...... 65 Potted Meat, Ham lavor, %s ...... 95 Deviled Meat, Ham Flavor, Ys ...... 55 Deviled Meat, Ham Plavor, %8 ....... 95 Potted Tongue, 4s .. 55 Potted Tongue, %s .. 95 RICE PaRGO oo. 2 oe ee cus @7% Japan Style ..... 5 @5% FOREN. 2.065 uc: 38% @4%4 ROLLED OATS Rolled Avenna, bbls. ..6 00 Steel Cut, 100 th. sks. 3 00 Monarch, bbls. ........ 5 75 Monarch, 90 tb. sks. 2 75 Quaker, 18 Regular .. 1 45 Quaker, 20 Family ...4 40 SALAD DRESSING Columbia, % pt. ...... 2 25 Columbia, 1 pint .... 4 00 Durkee’s, large 1 doz. 4 50 Durkee’s, small, 2 doz. 5 25 Snider’s, large, 1 doz. 2 35 Snider’s small, 2 doz. 1 35 SALERATUS Packed 60 Ibs. in box Arm and Hammer .. 8 00 Wyandotte, 100 %s .. 3 00 SAL SODA Granulated, bbls. ...... 80 Granulated, 100 Ibs. cs. 90 Granulated, 36 pkgs. .. 1 25 SALT Common Grades 100 3 tb. sacks ...... 2 60 70 4 Ib. sacks 60 5 Ib. sacks 28 10 Ib. sacks . 56 Ib. sacks ...... Ve 28 Ib. sacks ........ Warsaw . 56 Ib. sacks ......... | 36 28 tb. dairy in drill bags 20 Solar Rock 56 ID. Ssaeks 2... 0006... 26 Common Granulated, Fine ..... 1 65 Medium, Fine ........ 1 10 SALT FISH Cod Large, whole ..... @ 8 Small, whole .... @ 7%; Strips or bricks 9@13 Pollock |... 025.4; @ 5% Smoked Salmon SIPS 6 ooo eee ke Halibut SEPIDS ace oo cca ce cu 18 Chunks ..... bade sce 19 Holland Herring Y. M. wh. hoop bbls. 10 50 Y. M. wh. hoop %bbls 5 50 Y. M. wh. hoop kegs’ 65 -_M. wh. hoop Milchers 1G ae tae Standard, bbls. ...... 8 75 Standard, bbls. ... 4 68 Standard, kegs ...... 64 Trout No. 1, 100 tbs. ...... 7 50 No. 1, 40 tbs. ........ 2 25 No; 1, 10 ths. ........ 90 Noe td, 2 the. .....5.. 96 eh Mackerel Mess, 100 Ibs. .......15 00 Mess, 40 Ibs. ........ 6 50 Mess, 10 lbs. ........ 1 70 Mess, 8 Ibs. ......... 1 45 No. 1, 100 Ibs. ......14 00 No. 1, 40 Ibs. ........ 6 10 No. «3, 10: Iba. 5.55.6 2 60 Lake Herring 100 Ths.) 2... tence S 40 JDSe Sic ieccecce 2:10 TOBE. ce civcsecccicis: @ © Me cia eceecss SEEDS Anise ..... piace ese, -. 14 Canary, Smyrna ...... 15 COREE oie e cca ce 20 Cardomom, Malabar 1 a 10 SHOE BLACKING Handy Box, large 3 dz. 3 50 Handy Box, small .. 1 26 Bixby’s Royal Polish 85 Miller’s Crown Polish 85 SNUFF Scotch, in bladders .... 37 Maccaboy, in jars ...... 35 French Rapple in jars .. 43 SODA WOSOe oie. ia es ee 5% Kegs, English ........ 4% SPICES Whole — Allspice, Jamaica .. Allspice, lg Garden @11 Cloves, Zanzibar .. @22 Cassia, Canton Cassia, 5c pkg. dz. @25 Ginger, African .. @ 9% Ginger, Cochin .. @14% Mace. Penang .... @T70 Mixed, No. 1 ..... @17 Mixed, No. 2 ..... @16 Mixed, 5c pkgs. dz. @45 Nutmegs, 79189 .. @30 Nutmegs. 105-110 @25 Pepper, Black .... @15 Pepper, White .... @25 Pepper, Cavenne .. @22 Paprika, Hungarian Pure Ground In Bulk Allspice, Jamaica .. @15 Cloves, Zanzibar .... @28 Cassia, Canton .... @22 Ginger. African... @18 Mace, Penang ..... @15 Nutmees .........: @35 Pepper, Black ..... @16 Pepper, White .... @32 Pepper, Cayenne .. @24 Paprika, Hungarian @45 STARCH . Corn Kingsford. 40 bs. .... 7% Muzzy, 20 1th. pkgs. .. 5% Kingsford Silver Gloss, 40 1th. .. 7% Muzzy, 40 1tb. pkgs. .. 5 Gloss Argo, 24 5c pkgs. .. 90 Silver Gloss, 16 3tbs. .. 6% Silver Gloss, 12 6tbs. .. 8% Muzzy 48 1b. packages ...... 5 16 3lb. packages ...... 4% 12 fb. packages ...... & SOM. -HOMGS 6co3 6 cass 3% SYRUPS Corn BaArrele: oc. oe ee cece 30 Halt barrels ........... 32 Blue Karo, No. 1%, 4 O07 ow is sei ce 3 45 Blue Karo, No. 2, 2 dz. 1 95 Blue Karo, No. 2% 2 GOR ee ac ate us cee 2 Blue Karo, No. 5, 1 dz. 2 25 Blue Karo, No. 10, % GOH os sea wen esns ee 215 Red Karo, No. 2, 2 dz. 2 Red Karo, No. 2% 2 dz 2 75 Red Karo, No. 5, 1 dz. 2 Red Karo, No. 10, % doz. 2 45 Bair 16 GOOG oie eee. 20 CNOMOG. 6 eo ec. es 25 TABLE SAUCES Halford, large ....... 3 75 Halford, small ........ 2 26 TEA Uncolored Japan Medium ...... wees 20@25 Crolee oi oe, 28@33 WONG? (5.655 cece 36@45 Basket-fired Med’m 28@30 Basket-fired, Choice 35@37 Basket-fired, Fancy 38@45 No. 1 Nibs ....,...30@32 Siftings, bulk ..... 9@10 Siftings, 1 tb. pkgs. 12@14 Gunpowder Moyune, Medium ..28@33 Moyune, Choice ...35@40 Moyune, Fancy 50@60 Ping Suey, Medium 25@30 Ping Suey, Choice 35@40 Ping Suey, Fancy ..45@50 Young Hyson Kecccaces «es 28@30 eg eiieesecs 45@55 Oolong Formosa, Medium ..25@28 Formosa, Choice ..32@35 Formosa, Fancy ...50@69 English Breakfast Medi Congou, edium ...25@30 Congou, Choice 30@35 Congou, Fancy ..... 40@50 Congou, Ex. Fancy 60@80 Ceylon Pekoe, Medium ....28@30 Dr. Pekoe, Choice ..30@35 Flowery O. P. Fancy 40@60 45, 11 TOBACCO Fine Cut BIE sais cciesccicscs 2S Bugle, 16 oz. ........ 3 84 Bugle, 10c ........., 11 00 Dan Patch, 8 and 16 oz. 32 Dan Patch, 4 oz. .... 11 52 Dan Patch, 2 oz. .... 5 76 Fast Mail, 16 oz. .... 7 80 Hiawatha, 16 oz. .... 60 Hiawatha, 5c .......,. 40 May Flower, 16 oz. .. No Limit, 8 oz. .. ofieas 16 of. 2... wa, and 16 oz. Ojibwa, 10c ..... saat Ojibwa, 5e ........ « Petoskey Chief, 7 oz. Petoskey Chief, 14 oz. Peach and Honey, 5c Red Bell, 16 oz. ...... Red Bell, 8 foil ...... Sterling, L & D Se ..5 Sweet Cuba, canister 9 16 5 4 ri COCIMm DORR Cori CO OT 2 So Sweet Cuba, 5c aseiee Sweet Cuba, 10c .... Sweet Cuba, 1 tbh. tin 45 Sweet Cuba, % Ib. foil 2 25 Sweet Burley, 5c L&D 5 76 Sweet Burley, 8 oz. .. 2 45 Sweet Burley, 16 oz. 490 Sweet Mist, % gro. .. 5 70 Sweet Mist, 8 oz. .... 11 10 Telegram, 6c ........ 5 76 Tinde, 66 : ccc... eeee 6 00 Tiger, 25c cans .... . 240 Uncle Daniel, 1 a 60 Uncle Daniel, 1 oz. .. 5 22 Plug Am. Navy, 16 oz. o¢cee Oa Apple, 10 th. butt ..... 38 Drummond Nat. Leaf, 2 ONG & Mh. i..605. oc: 60 Drummond Nat. Leaf Der Coe. oo c6.c S 96 Battle Ax ....:....... 32 Bracer, 6 and 12 th. .. 30 Big Four, 6 and 16 tb. 32 Boot Jack, 2 tb. ..... 90 Boot Jack, per doz. .. 96 Bullion, 16 om.:....... 46 Climax Golden Twins 48 Climax, 14% oz. ...... 44 imax, 7 oz. 47 Days’ Work, 7& 14 Ib. 38 Creme de Menthe, th. 62 Derby, 5 tb. boxes..... 28 S Bros, 4 Th... oe 66 ’ Four Roses, 10c ...... 90 Gilt Edge, 2 th. ...... 50 Gold Rope, 6 & 12 th. 58 Gold Rope, 4 & 8 th... 58 G.O. P., 12 & 24 th. .. 40 Granger Twist, 6 th. .. 46 G. T. W., 10 th. & 21 Ih. 36 HorSe Shoe, 6 & 12 th. 43 Honey Dip Twist, 5&10 45 Jolly Tar, 5 & 8 th. 40 J. T., 5% & 11 T. .... 40 J. T., 5% & 11 th. .... 38 Keystone Twist, 6 tb. 45 Kismet, 6 Ib. ‘ Maple Dip, 20 oz. .... Merry Widow, 12 th. .. 32 Nobby Spun Roll 6 & 8 58 Parrot, 12 tb. Patterson’s Nat. Leaf 93 Peachey, 6-12 & 24 th. 41 Picnic Twist, 5 th. .... 45 Piper Heidsick, 4 & 7 th. 69 Piper Heidsick, per doz. 96 Polo, 3 doz., per doz. 48 Redicut, 1% oz. ...... 38 Scrapple, 2 & 4 doz. .. 48 Sherry Cobbler, 8 oz. .. 32 Spear Head, 12 oz. .... 44 Spear Head, 14% oz. . 44 Spear Head, 7 oz. ... 47 Sq. Deal, 7, 14 & 28 th. 30 Star, 6, 12 & 24 ®. .. 43 Standard Navy, 7%, 15 & 30 tb 34 Town Talk, 14 oz. ... 31 Yankee Girl, 12 & 24 th. 31 Scrap AW Ned. Ge <2... -:. 43 5 76 Am. Union Scrap .... 5 40 Bag Pipe, 5é ....<.6 5 88 Cutlas, 2% oz. ....... 26 Globe Scrap, 2 oz. .. 30 Happy Thought, 2 oz. 30 Honey Comb Scrap, 5c 5 76 Honest Scrap, 5c .... Mail Pouch, 4 doz. 5 Old Songs, 5c ........ Old Times, % gro. . Polar Bear, 5c, % gro. Red Band, 5c % gro. Red Man Scrap, 5c .. Scrapple, 5c pkgs. .... Sure Shot, 5e¢ 1-6 gro. Yankee Girl Scrap 2oz. Pan Handle Serp Yer. Peachy Scrap, 5c .... Union Workman, 2% Smoking All Leaf, 2% & 7 oz... 30 BB; 8% OS. .ccicccccs CO . ACN ROO be «2 n om oS So Peet OM see cence 12 00 Be, 14 of ..... eeeeas 24 00 Bagdad, 10c tins ....11 52 Badger, 3 oz. ........ 5 04 Badger, 7 oz. ........11 52 Banner, 5c .......... 5 76 Banner, 20c ......... 1 60 Banner, 40c ........ . 3 20 Bellwood, Mixture, 10c 94 Big Chief, 2% oz. ... 6 00 Big Chief, 16 os. .... 30 ee ee ee reenter eee net ae tee cee eee tee ene | i | MICHIGAN TRADESMAN September 2, 1914 SPECIAL PRICE CURRENT 15 16 17 * BAKING POWDER 12 13 14 KC Dwinnell Wright German Mottled, 25 b. 3 95 : - winnell-Wright Co’s B’ds lLautz Naphtha 100 ck. 3 85 10 oz., 4 doz. in case “86 Monee i ae oe Smoking Pilot, 7 0z. doz. .... 1 05 Faucets 15 oz. 4 doz. in case 1 25 Maracitice: in oe Bull Durham, 5c .... 5 85 Soldier Boy, 1 th. .... 4 75 20 oz., 3 doz. in case 16 iin «hoe 5 Sweet C: 1 Cork lined, 3 in. ...... 7 9 : se 0 Marseilles, % bx toi) 2 10 Bull Durham, 10c ....1152 Sweet Caporal, 1 oz. 60 Cork lined, 9 in. .... °° 80 Soe ee : Bull Durham, 15¢ .. 17 28 Sweet Lotus, 10c se Cork lined, 10 in. 111... 90 20 en's aor rae eat Proctor & Gamble Co Bull Durham, 8 oz. .. 3 60 Sweet Lotus, per dz. 4 35 Mop Sticks 80 0z., 1 doz. plain ton 6 50 lenox .... Bull Durham, 16 oz. .. 6 72 Sweet Rose, 2% oz .. 30 Trojan spring ........ 9 *° 0%, 1 dow screw top 6 7% Ivory, 6 oz. 22222212 $80 " Buck Horn, 5c ...... 5 76 sada Tie Ton 10. a 2 Eclipse patent spring 85 g a ee a pom 100%. .cns5., 6 | Buck Horn, 10c .....-1152 Sweet Tips, % gro...1008 No io ee ee OZ. eeseceeeee 582 80) APM BA oe Briar Pipe, Se ...... 600 Sun Cured, 10c ....... 98 Ideal No.7 ....... or. 85 «=O With, 4 dozen 10 oz. free Swif Briar Pipe, 10c ..-..12 00 Summer Time, Se... § 78 i21p. cotton mop heads i 30 & goz, each, 10, 18 and We armed Black Swan, bc ..... 5 76 Summer Time, 14 oz. 3 50 Pails 25 oz. eS 60 mi Pride ....... 8 15 Black Swan, 14 oz. .. 3 50 Semieee a foil .... 5 76 92-noop Standard ....200 ‘vith 3 dozen 10 oz. free Wool. oe once 8 TS ‘Bob White, 5c ...... 6 00 Standard, 10c paper 864 2-hoop Standard .... 2 25 Half-Barrel Deal No. 3 Weel 16 Gk. tae Se Seal N. C. 1% cut plug 70 3- 4 doz. each, 10, 15 * 10 oz. bars ....6 65 a SG ae eet oe 2 rire Cable... oo Se Brotherhood, 10c ....11 10 Three Feathers, 1 Oe 48 NADI. ss sue kede sss 2 40 With 3 doz. 40 cee - 40 Tradesman Co.'s B Brotherhood, 16 oz. . 505 ‘Three Feathers, 10c .1s 04 Toothpicks Ail capes sold FO. B B eee Carnival, 5c ....-.-. 570 Three Feathers and Birch, 100 jobbing point oe Bick Hawk, one box 2 40 Carnival, % 0z. .... 39 , packages .. 2 00 : Whit lack Hawk, five bxs % Pipe combination .. 2 25 Ideal All barrels and half e House, 1 Th. ...... Black XS 2 0 o's grees = Tom & Jerry, 14 0z. 3 60 os oe 85 parrels sold F. O. B. Chi- White House, 2 ID. ...... - vag ve th Cigar Clip’g, Seymour 30 i . peg ; re =e a ee ee Excelsior, Blend, 1 tb..... Good Cheer Wrisiey Identity, 3 & 16 oz. .. 30 Trout Line. be 8 90 oe woos 2 men > ee : Royal Pxcelsior, Blend, 2 th Old Country §1/777"" : : ° Darby Cigar Cuttings 450 rout Line, 10c .....11 00 10 1 Cue -. 45 8 Pog Ie ag le i a oe eke, co si 35 rues, oo. 2-9 5 c 12 qt. Galvanized ..:. 1 70 sath ened . Royal Blend Scouring , - +++ 255 Tuxedo, 1 oz. bags .. 14 qt. oe ee ee ee ee 3 com oa Aye sere 4 . Tuxedo, 2 oz. tins ... 7 Acuae, GoUk. fatten : 70 Sor ns oo Bt eh Grade .--+---: Sapolic, half oo ee , eeeceees 9 $0 Yi yedo. 2OC ...cceeee ’ oe i: gro. Cream, 50c pails ..... ee er a Boe 7 et te me eee to i lent onsets Sapolio, single boxes 2 40 Guban Star, 5c foil .. 576 pywin Oaks, 10c .. .. 96 Se ee ees 80 A 6% tb cans 3 75 ston Combination .:... ae: hand . 20” 2 40 Cuban Star, 16 oz. pls 3 72 typion Leader, 50c ... 5 10 p: BPTINE | 6.2.5. 15 75 ltb cans 4 80 Distributed by Judson : ourine, 50 cakes .. 1 80 ee bert, a 10 30 Union Leader, ae. 2 60 Tubs git. cane 12 00 Grocer Co., Grand Rapias; "°Urime, 100 cakes .. 3 50 ’ eet” UWnion Leader, 10c ..11 52 20-in. L : i oo et: = 7% Union Leader, 5c .... 6 00 18-in, Standard wii. ene a ook Soap Compounds Dixie Kid, 5c cae oper —— am a iE ‘saesctegge 9 No. 3 6 00 CIGARS © naw; Brown, Davis & War- J0unson’s Fine, 48 2 3 25 Duke’s Mixture, 5c ..5 76 tole Sam, vee. tn Gulte No. . a : qennson Cigar Co.’s Brand ner, Jackson: Godsmark sonneers XXX 100 5c 4 00 nae Duke’s Mixture, 10c ..11 52 + g Marine, Sc ... 5 76 16-in. Gahie Ne tn BO utch Masters Club 70 00 Burana : , ub-No-More sosues 8 85 Duke's Cameo, Sc ...-5 76 van Bibber, 2 oz. tin 88 No. 1 Fibre a Bene ee ER cee. We ee modi a Drum, 5c ...---+++++- Velvet, 5c pouch .... 48 No. 2 Fibre ......... sters, Pan. 68 00 Creek; Fielbach Co., To- : e A : a sevens 8 a Velvet, 10c tin, reettitg 96 No. 3 Fibre flea - Hi ven eee m ledo. Washing Powders 4 a ° se eeeee : z. t 8 Rl Tarce Galvanized 6 600 Gee Aas (20) dain) z eg OO See in ok mae 1 8 Large Galvanized |... 50 Gee Jay (800 lots) ..10 00 ATMOUT'S .-sccceees 3 70 ig lg > dokduree : . Velvet. combination cs 5 75. Small Galvanized ... 4 25 . z — one cers 83 00 Gold ae oe large ‘ 20 e i Siaaae . * Lo oe ae ks oe , Re Five Bros., 10c_...-- apes Wee Pe Be Washboarde Johnson's Hobby "....2 Gold Dust, 100 small 3 8 Five ~ cut Plug ae 4 Wave Line, 3 oz. ek 40 Banner. Globe 2 50 Johnson’s As It Is ..33 00 Tae Weeeine hee 80 Four Roses, 10c ..... 98 ee ee as 7 re ay aintic pee an ore : = Worden Grocer Co. Brands oe 100s 3 75 Full Dress, 1% oF .. 72 Way up, 16 oz. palis .. 31 Single Acme ........ 3 15 Canadian Club Heelies 0. 3 8 mgs BO trees? Wila Fruit, 5c .......5 76 Double Peerless .... 5 Sno oS Oha te ce Gold Block, 10c ......12 00 wid Fruit, 10c .....11 52 Single Peerless ..... Sa Tender fee ane. 25 ce ‘ Gold Star, 50c pail .. 470 yum Yum, 5c .....-- 6 00 Northern Queen 325 Londres’ 300 lots enanten Snow Boy, 60 5c .. cal a. Navy, Se 5 76 yum Yum, 10c teaser 52 Double Duplex ai fe Es trees si Snow Boy, 100 be 1723 9s * eee Yum Yum, 1 fb., doz. ood Enough os COFFEE R Snow Boy, 20s 400 Growler, 10c . 94 : : oyal Garden Tea, pkgs. 40 , ; see omer, ie fee oven Universal ........... OLD MASTER COFFEE THE BOUR Co., Swift's Pride, 1008228 66 a i 3 96 cotton. ye eee ile 4 iiblennst) banat ————- TOLEDO, OHIO Wisdom ............ 8 80 an seecceceees | Cotton, Voice eo esse 92 FAS eae sss eka eae i Hand Mote 2 me o Jute, 2 ply. See u 4 inl. boae esas: i 85 SOAP The 1 aze ut, cise ees emp, 6 ; ce OAs oes cease ces ‘ Honey Dew, 10c ....12 00 Flax, fnalitcin js vasae 24 a Lautz Bros.’ & Co. on y Hunting, 5c ....------ 38 Wool, 1 th. bales .... 9% Wood Bowls Acme, 30 bars ...... 4 00 I XL, be ...... - 6 10 13 in. Butter . 1 75 Acme, 25 bars, 75 tbs. 4 00 Cc I X L, in palls ...... 3 90 VINEGAR ie i sue re Be Acme, 25 bars, 70 Ibs. 3 80 Tust Suits, 5c ..2......6 00 White Wine, 40 grain 8% 17 in. Butter 11.2111) 4 75 pore, Jv) canes i: 3 30 Cleanser Just Suits, 10c ...... 12 00 White Wine, 80 grain 11% 19 in. Butter ......... 7 50 Big Master, 100 blocks 4 00 Kiln Dried, 25¢ ..... 245 White Wine, 100 grain 13 = id Cream Borax, 100 cks 3 85 Guaranteed te King Bird, 7 oz. .... 216 Oakland Vinegar & Pickle WRAPPING PAPER Old Master Coffe 1. oe oe ac on. ce King Bird, 10c ...... 11 52 Co.’s Brands Common Straw ...... 2 San Marto Coffee ee pee a fe 8 & ee King Bird, 5¢ ....-.-- 578 Highland apple elder 22 Fibre Manila, white =. 3 ean Moline, 70h. 2 38 80 - CANS - $2.88 urka, 5c ....... akland apple cider ..1 re Manila, 1 Little Giant, 1 tb. .... 28 State Boal cue Soa 14 No. 1 Manila — seu i FITZPATRICK BROTHERS’ SOAP CHIPS BBLS Lucky Strike, 10c .... 96 Oakland white picklg 10 Cream Manila ........ 3 White City (Dish Washing) 1 Le Redo, 3 oz. ......10 80 Packages free. _Butchers’ Manila .... 2% Tip T : a ee tents bs Seg cree 210 Ibs...... 3c per lb. . Le Redo, 8 & » Oz. : _ aia Wax Butter, short e’nt 10 No ite 4 Saga ee ass Cal ae eal. cee 250 Ibs...... 4c per lb. Mortic Navy. cs 76 No. 0, per gross .... 30 Was Butter rots as 2B Palm Pure Soap . ee ee 86 OD eRe tne 5% ¢ per lb- Maryland Club, 5c .-. 50 No. 1, per gross ..... BR tet 300 Ibs... . 6%c per lb. Mayflower, 5c ....... 5 76 No. 2, per gross ..... 50 YEAST CAKE Mayflower, 10c ...... 96 No. 3, per gross ..... 75 Magic, 3 doz. ....... 115 Mayflower, 20c ....- . 42°92 : Sunlight, 3 doz. ...... 1 00 oon ere] “ ene . a WOODENWARE Soil ge 1% doz. .... 50 P b - e ‘ gger Hair, 10c .... east Foam, 3 doz. ..1 15 | S f ll P | Nicer Head, 106 "+..10 36 Bushels Baskets. 109 Yeast Foam, 1% doz.” 85 ublic seating for all Furposes seer Head, 10c ... okay ees : Nook Hour, bc. ..<..... 48 Bushels, wide band .. 1 15 YOURS TRULY LINES World’s Largest Exclusive Manufacturers ; Ol Colony, 1-12 gro. 2 62 ee ms pase Ponies y Pork and Beans 2 70@3 60 Chu r ch Furni t f Ch mGO ay 76s. 3s ; deadgirl a Old English Grve 1}0z. 96 §Plint, medium ...... 8 00 ee ae antag 8 25@8 60 ure O aracter Old Crop, 5c ....... ~~ 76 Spint, emal ..--.--+ 75 ressing 3 80@4 50 Being the only exclusive desi d bui | Old Crop, 25c¢ ....... 20 Willow, Clothes, large 8 25 Apple Butter .... @8 80 Church : esigners and builders of 1 P. S, 8 oz. 30 Ib. cs. 19 Willow, Clothes, small 6 75 Qatsup 2 70@6 75 urch Furniture we are known as an authority on this i Bo Berea per gro. 5 70 Willow, Clothes, me’m 750 ni a sea sia a Your building committee should have our 7 » 1 OZ. . 000 Butter Plates = anicog aes i Patterson Seal, 1% oz. 48 Spices ........ 40@ 85 / Patterson Seal, 3 0z 96 Ovals H A "4 . i : ue BYDs. oo fees: @ 5 m i Patterson Seal, 16 oz. 6 00 % Ib., 250 in crate .... 35 erican y i Peerless, 5c .....- B16 34 M., 250 in crate +... 35 ASE eee Stik oh stceldo Satsians ee anitar ESKS Peerless, 10c cloth ..11 52 2 n-crate:...... 40 eel to withstand strain. All parts are electric welded int .. Peerless, 10c paper ..10 80 2 Ib., 250 in crate ...... 50 indestructibl it. ; into one | me PE ner ae 2 rb, 260 in een ig Be io ible unit. Your school board should have our illustrated book B-C. ° 4 Peerless, 40c ........ 4 08 ie n crate ...... 90 ° e 1 Plaza, 2 gro. case ....5 76 Wire End M t P I Th t S 4 | Plow “Boy, a 13 16 1 t., 250 in crate 35 orion Ficiure ealre Seat ing : Ow oy, C ceseee 2 tb. 250 in crate ...... Highest in quality, | i i . . 4 ; n crate ...... 45 nq y. lowest in price. World’s largest f: i i : : a. ney 19 Of. 2550s Q 3 b., 250 in irate 2 BB opera chairs. Send floor sketch for FREE SEATING “PLAN and or et ee See | Pride’ of Virginia, is a ne n crate ...... 65 e : ae | Pilot, 5c ......------ 5 76 ___ Churns Lodge Furniture ‘Woe specialize Lodge. Hall and t cnet 4. ox. oe 2 Barrel. 5 gal., each .. 2 4C . pan rin ag hong Our long i. nee ert, 5c .... 48 B ; é ou 1 tb. ; : iven us a ig Brince Albert, tec 1... 98 arrel, 10 gal., each ..2 55 3 = pores per gross 9 06 knowledge of requirements and how to meet them. Many styles in . per gross 24 00 stock and built to ord lud i Prince Albert, 8 oz. .. 3 84 Clothes Pins oe ee ler, including the more inexpensive portable chairs, Prince Albert, 16 oz. 7 44 Round Head 7 tock "EL ey airs, and luxurious upholstered opera chairs. Write Queen Quality, 5c 48 4% inch, 5 gross ...... 65 o Rob Roy, 5c foil .... 5 78 Cartons, 20.2% doz. bxs 70 CHARC OAL a Rob Roy, 10c gross ..10 52 Egg Crates and Fillers ; : Rob Roy, 25c doz. ...- 2 10 Humpty Dumpty, 12 da. 29 | | Car lots or local shipments €merican eating Oompany pore OTB) <5 sc . Sa a Tu oe be cet te No R complste c.c02, ae | Senne eee eee ot ieee. 14 E. Jackson Bi i 8. & M.. 14 02. doz... 320 Case No. 2, fillers, 15 wultry and stock charcoal. A : n Bivd., Chicago . er Boy, 5c gross Oth .<... Snadotess, A: 85 | ‘ ran pids New York eee Gor tec 10 8) Cams modlom, in i ee . Boston Philadelphia September 2, 1914 Ble itor MICHIGAN TRADESMAN continuous insertion, Cash must accompany all orders. 47, a aERRR renee eee S-WANTS DEPARTMENT. Advertisements inserted under this head for two cents a word the firs t insertion and one cent a word for each subsequent No charge less than 25 cents. BUSINESS CHANCES. For Sale or Exchange—800 acres of land only 57 miles from Grand Rapids, 1% miles from station. For full descrip- tion write M. E. Harkins, R. F. D. 4, Grand Rapids, Michigan. 514 For Sale—Fine dry goods business, 35 miles from Cleveland. Stock about $8,000. Good room; low rent. Investigate this one. Address Rogers & Bill, Wellington, Ohio. 515 For Sale—Two National cash registers, three drawer machines, used only short time. Enquire Dick Brink Co., Grand Rapids, Michigan. 516 For Sale—Poultry, egg, cream and pro- duce business and property estalished twenty years, good business, located in Central Michigan in city of about 4,000, two railroads, in very rich productive farming section. Write L. D. P., care Tradesman. 517 Large catalogue Farms and Business Chances, or $50 selling proposition free. Pardee, Traverse City, Michigan . 519 For Sale—A good clean stock of dry goods and ladies’ ready-to-wear garments, in a town of 10,000 located in heart of fruit belt, established ten years, inventory about $10,000. Doing good business. Want to retire to take charge of farm. Good proposition if you mean business. Address No. 520, care Tradesman. 520 For Sale—A Laundry, on account of health; machinery and laundry business $3,500, or building and laundry $6,000. F. J. Mundigel, Grand Rapids, ua For Trade—My equity in 80-acre farm for stock of goods not exceeding $3,000; give location, kind of goods and size of stock. Address S. E. Johnston, No. Ver- non, Indiana. 522 The Globe Dept. Store of Traverse City, wants a bright capable young man with general clothing, gents’ furnishings and shoe experience who is looking for an op- portunity with a live growing concern where there is chance for advancement. State age, qualification and salary ex- pected and references. The Globe Dept. Store. 523 For Sale—At Texas City, Texas, fancy grocery and market doing $85,000 busi- ness yearly. The healthiest country in the South; so endorsed by the U. S. Army. Other business the reason for selling . $5,000 will handle. P. O. Box 157, Texas City, Texas. 508 For Sale—Confectionery and ice cream business. Also machinery for making .ice cream. Will sell with or without machinery. Fine living rooms in con- nection. Low rent. Owner leaving town—will sacrifice. For particulars ad- dress P. C. Northouse, Grand Haven, Michigan. 509 For Sale—A department store, town 5,000, invoicing about $23,500. Dry goods about $15,000, shoes and groceries $7,000, fixtures about $1,500. Would sell separate stocks or whole for good income prop- erty or farm up to $15,000, balance eash. Address Opportunity No. 1, care Tradesman. 510 Will sell my stock of general mer- chandise to the party making me the best offer on or before Sept. 10, 1914. Telephone Citz. 5. C. W. Long, ee For Sale—Stock of general merchandise at Elmdale. Good trading point and rail- road center. Address Box 27, Elmdale, Michigan. 498 For Sale—General merchandise stock in well-equipped store room, 40 x 100 feet. Leading business of the town. Fine farm- ing country. Big cash trade. Stock and fixtures, about $8,000. Seventeen miles from Grand Rapids. Excellent train serv- ice. Positively the best opening for a safe and profitable mercantile invest- ment in Western Michigan. Annual sales, $20,000. Stock clean, well balanced and in fine shape. Manufacturing Matters. Kalamazoo—Capitalists of Kalama- zoo have organized the Safety First Motor Car Co. to manufacture pleas- ure cars and trucks on a patent ob- tained by Frank Dentler, of Vicks- burg.. F. A. Young is President, W. P. Haines Vice-President, and George J. Haines Secretary and Treasurer. Lyons—Geo. H. Rector has begun suit in garnishment against Anna Lund, owner of the bakery burned here in the fire of August 5. He al- leges debts amounting to $300 and. says that he has suffered $500 through failure to pay. He makes the Na- tional Fire Insurance Company of Hartford, Conn., garnishee defendant for $176.38. Battle Creek—The Johnson Auto- matic Sealer Co. is to be made the de- fendant in one of the largest patent invaded Bel- infringement cases of the year, one that will affect concerns all over the United States which are using heat sealing to preserve breakfast foods, candy and bread. The suit has been brought by the Package Machine Co., a $5,000,000 New York City concern. It claims exclusive rights to manu- facture such machines. The New York company asks a perpetual in- junction restraining the Johnson com- pany from using or selling heat-seal- ing apparatus. The Johnson defense will be that the package company did not invent the process but obtained it from Price & Platt, of Chicago. Daggert—Perrizo & Sons, lumber- men here, are arranging for liquidation of their business and‘ have voluntarily solicited the appointment of a trustee. The statement of the firm, which has been in existence thir- ty years and is the oldest firm here, shows a substantial net worth over its liabilities. However, the firm desires to pay its creditors now while it is able and before being involved so that it cannot pay. Business has been bad and the company has suf- fered losses. This provides material for deep thought on the part of the man who decries business honesty and it should also prove a powerful moral example for one who, placing his ultimate hope on the bankruptcy court, unhesitatingly involves his creditors as deeply as he can. —_~+-. Come Back at Their Official Critics. The proneness of food commission- ers and market reformers to issue “Don’t” to the consumer has stirred, a New Haven grocer to come out with a counter list of “Don’ts” which he has printed in one of the local papers as follows: To the Housekeepers of New Haven: You purchase the supplies for your families in the various stores in your several localities because you know the proprietors to be honorable men and do the best possible to serve you. Don’t suspect them of defrauding you. Don’t carry around with you a dis- position to distrust every one who serves you, it makes for your moral undoing and makes you unhappy. Don’t suspect the scales of your market man or his honesty. Your interests and his are identical. Don’t hesitate to send your chil- dren to market. No grocer or market man will take advantage of a child. Don’t believe that the retailer raises his prices except as a last resort, to protect himself and pay his bills. Don’t believe that the high cost of living is chargeable to the retailer, his percentage of profit is smaller than ever before. Don’t ask your grocer to go a mile or two to deliver some small article you have forgotten. It adds to the cost. —~-4.—___ Dried Fruits—jCalifornia peaches are higher. The reason for the stronger market on the Coast is said to be a determination on the part of growers to allow their crops to rot rather than cure them at such low figures as have been obtainable, and which represent an actual loss to the producer. The trade here appears to be skeptical that growers will aban- don their fruit, and are making lit- tle effort to buy. California prunes are in very small compass, especially on the large sizes, but as usual at this time of the year the consuming demand is light, and while the feel- ing is strong, prices are without quotable change. Forward shipments out of 1914 crop are not being urged for sale. Prices show a rather wide range as to seller, but the undertone of the Coast matket is strong. Open- ing prices on new crop California seeded Muscatel raisins are looked for next week, and are expected to be at least a quarter of a cent a pound higher than the initial figures of last year. The withdrawal of prices on seedless varieties by the Associated Company forces Eastern buyers who have not covered their wants to seek supplies from the in- dependent packers. The latter are said to have little to sell, and are getting full Associated prices on what they can deliver. Currants are strong under limited spot stocks. The em- bargo on shipments of Persian dates from London having been lifted, local dealers are again putting out quotations on bulk and carton goods. They are on a somewhat lower level than previously quoted prices. Stocks of Fards here are reported »to be very much lighter than a year ago. The outlook for fig shipments is still very uncertain, and is becoming more so because of the increasing possi- bility that Turkey will be drawn into the war. There has been about the usual advance buying by American distributors, but there is no certainty that they will get their goods on time for. distribution in the fall and winter season. Citron and peel are in a very strong position. Supplies of raw material are said to be much below normal and with the recent large advance in sugar the cost of production has been greatly enhanced. It is reported that an embargo has been placed on shipments from Hool- . land. Unless conditions change soon foreign shipments, it is feared, will be entirely cut off. The spot market is strong and higher. —_2-<._____ William P. Conklin (East End Fuel & Feed Co.) has the sympathy of numerous friends in the death of his wife, which occurred last Saturday. The funeral was held at the family residence, 144 Auburn avenue, Tues- day afternoon. Deceased was a wom- an of sterling qualities of head and heart, whose death will long be mourned by her many friends. ——_2--. Some men don’t need money in order to spend it. BUSINESS CHANCES. Successful young merchant leaving re- tail business, desires position with whole- sale house, preferably traveling. Thor- oughly familiar with general merchandise and trade conditions generally. Address No. 525, care Tradesman. 525 Owing to ill health, will sell stock of general goods. Average stock $6,000. Lively town. Annual volume $15,000. Cash or bankable paper. Address Lock Box 8, New Lothrop, Shiawassee Co., Michigan. 524 For Sale—Fixtures complete for retail grocery, used only eight months. Cheap for cash. Arthur J. Plumb, 140 Fulton St. E. 500 GOLD DUST i is the Seat dati machine that saves hard work for the housewife. GOLD DUST advertis- ing is the great se//ing ee that saves hard work for the grocer, by sending sales to him. Keep GOLD ~ DUST prominently displayed and get the benefit of our work on the consumer. ASK YOUR JOBBER FOR ‘Hart Brand Canned Foods HIGHEST QUALITY Our products are packed at five plants i in Michigan. in the finest fruit and vegetable belts in the Union, grown on lands close to the various plants; packed fresh from the fields and Greharen, under highest sanitary conditions. Flavor, Texture, Color Superior. Quality Guaranteed The HART BRANDS are Trade Winners dad Trade Makers Vegetables: —Peas, Corn, Succotash, Stringless ead Pork and Beans, Pumpkin, Red Geol Beans, Tomatoes, Spinach, Beets. : Fruits: —Cherries, Strawberries, Red Hespberries Black Raspberries, Plums, Pears, Peaches. R. ROACH & 0, ‘HART, MICH. "Factories at . T. KENT CITY, LEXINGTON, 1 EDMORE, SCOTTVILLE. roy ‘Truthful Advertising _ 4 es : ae ts constantly making business for thousands of dealers, who, by selling and recommending K C are gaining the everlasting gratitude of the house- wife who appreciates the better value to be had in this brand. | YOU profit by this advertising, Mr. Grocer, in the larger margin of profit for yourself—and 2 your customer profits in the guaranteed satisfaction you offer. a It will pay you—you will get your value from this advertising _ | —by recommending K C as the : “Best At Any Price” y , Th 7 arly than oatee Can of Cen 3, buy 5 Wort