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Thirty-Second Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 2, 1914 Number 1615
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“ime is of all things in the world the longest
H| and the shortest, the quickest and the
slowest, the most minute and the great-
est, the most neglected and the most regarded,
Without which nothing can be done, which
_ devours all that is little and gives permanent
life to all that is great « Nothing is longer than
time, because it is the measure of eternitye
Nothing is shorter, because it is insufficient
for all our plans e Nothing is slower for him
who waits, nothing more rapid for bim who
enjoys « Cime stretches out to the infinite in
greatness, and it is infinitely divisible in little-
hess « All men neglect time, all regret its loss
© Nothing can be done without time « Tt wipes
out all that is unworthy of posterity and im-
mortalizes great things. .
Voltaire.
Sood Yeast ee ee ee We are not a Mail Order House
Good Bread Pe a 2S |
But your orders by maz/ will re- |
Good Health . 3 l
ceive our very prompt and
careful attention
Sell Your Cashiers
F LEISCHMANN’S Pie PUTNAM FACTORY, National . Go., Inc.
| e YE AST | Grand Rapids, Mich.
FLOUR |
is the cheapest food product on the
Recent years hive seen bulk goods go out and package Mar ket ae Ss Ss Ss
goods come in.. Why? Because package goods are neat,
clean, easy to handle, save time, prevent overweight, and
please the consumer. All this is true of FRANKLIN CAR-
| TON SUGAR, and, sugar is the one thing you cannot afford _. OUR WELL KNOWN BRANDS
|. to oe : bulk.—you sell too much of it and sell it on too Ceresota—Spring Wheat
|. small a profit to waste time and work on it and run the risk ;
| of overweight loss. There’s a FRANKLIN CARTON Red Star—Kansas Hard Wheat
SUGAR for every purpose, Granulated, Powdered, (Dainty Aristos or Red Turkey :
Lumps), Small Cubes, Dessert and Table Confectioners’ Fanchon—The Kansas Quality Flour
XXXX, so you can easily supply all the wants of your cus- Barlow’s Best Michigan Winter Wheat
tomers by selling FRANKLIN CARTON SUGAR and | Barlow’s Old Tyme Graham
thereby make a profit instead of a loss on all your sugar
sales. ae your 1.
Call up our Flour Department for some
attractive prices.
THE FRANKLIN SUGAR REFINING CO.
PHILADELPHIA
“Franklin Carton Sugar is guaranteed FULL meet:
: and refined CANE sugar.” _ J udson Grocer Co.
You can bay Franklin Carton Sugar in original containers The Pure Foods House
of 24, 48,60 and 120 lbs. GRAND RAPIDS MICHIGAN
For a limited time and subject to withdrawal without advance notice, we offer
‘SNOW BOY WASHING POWDER 24s FAMILY SIZE
through the jobber—to Retail Grocers
25 boxes @ $3.60—S5 boxes FREE ‘ he
10 boxes @ 3.60—2 boxes FREE '
5 boxes @ 3.65—1 box FREE
- 2% boxes @ 3.75—%%box FREE
F. O. B. Buffalo: Freight prepaid to your R. R. Station in lots not less than 5 boxes. |
All Orders at above prices must be for immediate delivery. |
This inducement is for NEW ORDERS-ONLY—subject to withdrawal without notice.
Order from your Jobber at once or send your order to us giving name of Jobber through
whom order is to. be filled. Yours very truly,
benno | Lauttz, Bros. & Co.
A)
(a \ Cy
Fo ON ESINC
Ss ra U G RS OT
S
——
Thirty-Second Year
SPECIAL FEATURES.
Page
2. Detroit Detonations.
3. Honks From Auto City Council.
4. News of the Business World.
5. Grocery and Produce Market.
6. Upper Peninsula.
7. Cash vs. Credit.
8. Editorial.
10. Financial.
12. Successful Salesmen.
13. The European War.
14. On the Right Road.
15. Doings in Michigan Cities.
16. Big City Methods.
18. Butter, Eggs and Provisions.
20. Show Card Writing.
22. The Meat Market.
24. Bankruptcy Matters.
28. Woman’s World.
30. Dry Goods.
32. Hardware.
34. Clothing.
35. Items From Mears and Muskegon.
36. Shoes.
39. We Should Be Ready.
40. The Commercial Traveler.
42. Drugs.
44. Grocery Price Current.
46. Special Price Current.
47. Business Wants.
COUNTER-CURRENTS.
Two distinctive currents in trade
not heretofofe visible have been
created: by the war in Europe. On
the one hand, there is anticipatory
buying in many lines, chiefly because
the purchasers are stocking up in ex-
pectation of higher prices growing
out of derangement of imports
and exports. As a result of this con-
dition, mills and factories which prior
to the outbreak of hostilities were op-
erating on one-third or one-half time,
have, in numerous cases, resumed at
or about full capacity.
This is not the case with those that
depend upon export trade. With
many of them, orders have _ been
either cancelled or held in abeyance.
This has necessitated rigorous cur-
tailment, cutting down operations
from 80 or 90 per cent. of normal ca-
pacity to 50 per cent. This mixed
condition has been aggravated by
abandonment of extensions or by
withdrawal of large contracts for sup-
plies or raw materials manufactured
in this country, owing to inability to
get necessary banking accommoda-
tions,
There are still many instances in
which the war is expected to be a
boon to home manufacturers, because
of the shutting off of imports from
European markets. Cases were cited
last week in which Eastern markets
benefited in securing contracts for
steel plates that normally would have
been placed by England with German
producers. But even these could not
be filled here, because of the difficul-
ties in shipping facilities. Plate mills
have experienced a marked stimulus
in the last ten days, some enlarging
their output 30 per cent. over that re-
ported prior to the breaking out of
war. All these orders, however, are
for the American market.
The traditional picture of the coun-
try store filled with self-made philoso-
phers settling the affairs of the world
aloes not seem to fit any longer. An
GRAND RAPIDS, WEDNESDAY, SEPTEMBER 2, 1914
automobile trip of 3,000 miles has dis-
closed a very different state of things,
according to the editor of the Farm
Journal. Only one farmer in ten
broached the subject of the war, and
even the alert country storekeepers
were not in haste to bring the con-
versation around to the subject of
ultimatums and mobilization. They
had something better and more vital
to talk about—the crops. In the cities,
the stock exchanges may suspend and
bond houses send their salesmen
away on an extra vacation, thus giv-
ing large groups of people nothing
to do except read headlines and dis-
cuss possible developments in another
hemisphere, but the American farmer
is provided with more profitable oc-
cupation. War or no war, he knows
that the world must eat. It is agree-
able to feel that there are thousands
of persons in our part of the planet
who have no time or inclination for
“extras” because of the promise of
extra prosperity that must be made
good.
The question is frequently and
anxiously asked as to how long the
present European war will continue.
A great variety of opinions has been
expressed covering practically every
possible range of time from a month
to several years. An opinion which
is entitled to weight, because it comes
from a man who has every oppor-
tunity of knowing, is that of Lord
Kitchener, who intimates that in his
judgment it may be three years. If
it goes along at its present rate it
certainly would seem as if the people
of all the nations would be more than
decimated and absolutely exhausted
before the end of that time. It is
hardly probable that the early suc-
cesses of the Germans will be ac-
cepted as final on the part of the al-
lies. They are more likely to put
their backs even more firmly against
the wall and fight even more fiercely
and stubbornly. The length of the
war is a matter about which every
man is entitled to a different opinion,
but Kitchener is in an exceptionally
good position to judge.
No explanation from German au-
thorities of a sort to command seri-
ous attention has yet been given of
the destruction of Louvain. With the
news only a week old, one can but
cling to the faint hope that there may
be, as to the devastation itself, some
exaggeration, and, as to the provo-
cation for it, some slight mitigation
at least of what, on its face, is an ap-
palling act of vandalism and ferocious
cruelty. That the German govern-
ment may find it possible to put it-
self in a position to throw off, either
by explanation of the deed or by pun-
ishment for those who committed it,
the fearful burden of guilt which
otherwise will attach to that govern-
ment and to the German nation, we
most sincerely hope. For the mo-
ment, judgment may in some degree
be suspended, but never was there a
time when a decent respect to the
opinions of mankind more urgently
called for a prompt defense of a na-
tional act.
Seeeeeeeemeeenn ence ere oe
The kind of money which is popular
is all a matter of habit. In this sec-
tion bills are preferred to coin. Peo-
ple generally carry no more gold and
silver than is absolutely necessary,
and whatever they have of the former
they dispose of or exchange as quick-
ly as possible A few years ago on
the Pacific Coast the reverse was true
and people did not think they had any
money unless it was made of a prec-
ious metal. Much the same condition
obtained in England where coin was
counted more desirable. Since the
war commenced the banks have been
putting out paper money and are mak-
ing it in smaller denominations than
hitherto have been in circulation. The
English are inclined to look at it
askance and to prefer a piece of gold
to a five-pound note, but they will
get used to it in a little while and
learn to like it. It is not so much the
character of the currency as what it
will buy that is important.
When a San Franciscan and his
wife retired in their room in a New
York hotel the other night, the man
put a bill-fold containing $2,200 and
two valuable railroad tickets under
his pillow. The next morning, after
the maid had changed the bed, the
San Franciscan thought of his bill-
The maid
declared she had not seen it, and it
was evident that no one had entered
the room in the night. Away down
in the bottom of the great laundry
boiler filled with steaming clothes, a
pillow slip was picked up and the bill-
fold dropped out. The money and
tickets were safe and the only damage
done was in the signatures on the
tickets, where the ink had run. Luck-
ily no one had been accused of steal-
ing the money, so no apologies were
due. The incident only goes to show
how easy it is to lose money.
fold, but it was missing.
The European war has already gone
far enough to give a pretty correct
idea and forecast as to the terrible
loss of life and property inevitably
involved. Thousands have already thus
far fallen in the field, and they are
but a fraction of those that must fall
on all sides if the frightful battles are
continued. Each side exaggerates the
losses of the other, but, allowing for
partisanship in the estimates, the in-
disputable figures are fearfully im-
Number 1615
mense. Kitchener solemnly warns the
English people that they must be pre-
pared for great sacrifices, and the
French president tries to hearten his
people and mitigate by prophecy the
force of the blow. No one can read
the accounts cabled across the At-
lantic without being impressed by the
terrific slaughter and without wonder-
ing why it all happened and thinking
how easily it might have been avoided.
The people who go around begging
a match may not be accommodated
so willingly and obliging hereafter.
The present supply of matches in the
United States is low, and a good share
of the supply comes from Europe.
The ingredients that go to make
match heads come very largely from
Europe. The safety matches made
abroad come exclusively from Austria
and Belgium and already American
chemists are preparing a_ substitute
for the imported ingredients. Matches
have been so cheap that few have
economized in their use, but the head
of one of the largest match concerns
in the country points out that there is
danger of an impending match famine
as a result of the war and that it
behooves Americans to be careful in
their consumption of matches.
Certain Grand Rapids men who
hitherto
have figured as_ theorists,
rather than practical business men, are
urging Henry Ford to interest him-
self in Grand Rapids industries. In
the opinion of the Tradesman such
a consummation would be a calamity.
Grand Rapids has always been known
as headquarters for the manufacture
of high grade goods. Mr. Ford’s
reputation is based on his ability to
sell junk at a fancy price. If we want
to change Grand Rapids from a city
of high ideals and with the reputa-
tion for good goods to something
cheap and shoddy, we can do it in no
better way than by inviting Mr. Ford
to become a factor in our community.
Establish your business on a sound
basis, but remember that mere talk
is not the right kind of sound.
Unsuccessful business men burden
themselves with to-morrow’s troubles
instead of to-day’s duties.
Some candidates lose out because
they are unknown and some because
they are too well known.
The man who is not smart enough.
to make enemies is not smart enough
to make money.
ee
Unless we are willing to admit our:
ignorance we can never. acquire
knowledge.
If things don’t come your way, get
some other way.
: DETROIT DETONATIONS.
Metropolis.
_ Detroit, Aug.-31.—Learn one thing
each week about Detroit: More than
“70,000 flower pots are made each day
in Detroit.
M. G. Reeves, formerly with Kes-
sel, Dickinson, & Kessel, clothiers,
Pontiac, has opened a men’s furnish-
ing goods store at 45 Grand River
avenue. Mr, Reeves is a young man
with lots of aggressiveness and abili-
ty and his many friends predict a
bright future for him in the mercan-
tile world.
. According to a local newspaper ar-
ticle, George Bernhard Shaw boasts
of the fact that he never smokes. But
then, George isn’t dead yet.
Mr. Martin, of Mitchell & Martin,
Albion merchants, was in the city last
week, looking after both the interests
of the store and some local proper-
ty he owns.
After all, Providence seems to be
on the side that sends out the re-
ports. 3
The many friends of Charles S.
McDuffee about the State will be
pleased to learn of his success in the
mercantile business. Charlie will be
remembered as one of Burnham,
Stoepel & Co.,’s special representa-
tives, resigning his position with that
house to engage in the dry goods and
furnishing goods business’ with
Charles Dryer a few years ago. Lat-
er he purchased Mr. Dryer’s inter-
est. The business, started on a smail
scale, at 1337 Grand River avenue, has
increased steadily until it was neces-
sary to use the adjoining store. Nor
was the space in the double store
sufficiently large to handle the rapidly
growing business, so Mr. McDuftece
has arranged for a new modern store
building to be erected for him but a
few doors from his present location.
So we continue to say as of yore, that
traveling men average very highly
when engaged in mercantile pursuits.
_ We hope that the results of the re-
cent election hasn’t caused ye Chron-
ic Kicker from Mears to relinquish
his humor making pencil.
I. Goldberg, dry goods and furnish-
ing goods, 550 Grand River avenue,
is having his store remodeled and a
new front installed.
Important war news: Mrs. A. M.
G., of Lakeview, installed 200 pickles
in Mason jars for a few months’ hi-
bernation-in the local dugout.
P. C. Miles, of the firm of P. C.
Miles & Co., Pontiac, was a Detroit
business visitor last week.
At this writing thousands of Grand
Army veterans are in the city, which
is decorated with the National colors
in their honor. While it is a sad sight
to see so many bent old forms, the
contrast of the bov scouts is most
striking. These future citizens are
acting in every capacity possible that
will bring relief and lessen the bur-
dens of the old soldiers. It will not
be amiss at this time to state that
the labor union organizations not
very long ago condemned the boy
scout movement in this country.
William R. Grainger, of Grainger,
Hannan, Kay & Co., was seriously in-
jured in an automobile accident last
Thursday night and for a time his life
was despaired of. The hospital au-
thorities as late as Monday held out
high hopes for his recovery.
Mrs. Stecker, wife of J. H. Stecker,
general merchant of Applegate, was
in Detroit in the interests of the
store last week.
I. B. Krause, dry goods, shoes and
clothing, was attarked by rowdies
in front of his store last Saturday
night and received many painful in-
juries before the hoodlums were driv-
en away.
e will now reverse the axiom to
“In time of war prepare for peace.”
E. J. Smitter, the well-known Grand
Rapids dry goods merchant, accom-
panied by his family, motored to De-
‘Cogent’ Criticisms From Michigan’s
troit last week. Mr.
spending a couple of days-in the city
looking after some business for his
store and absorbing many of the won-
derful sights that can only be seen in
Detroit, started for Jackson and Kala-
mazoo where stops were made before
leaving for the Furniture City.
Outside of everything the Trades-.
man has said about him, Mayor Ellis
of Grand Rapids, is all right.
To show the versatility of the mod-
ern traveling men, we have the news
of the purchase of the Needham Busi-
ness College by Walter Otis, a local
traveling man and two others. Mr.
Otis, who has been representing the
Remington Typewriter Co., will act
as Secretary and Superintendent and
is highly qualified to fill the position.
His associates in the enterprise, W.
L. Blossom and A. A. McDermott,
will act as President and Treasurer
respectively. All have had experience
as teachers in the special branches
that will be taught in the institute.
The name will be changed to the
Grand Traverse Business Institute.
Mr. Richardson, of the Richardson
Shoe Co.. of Newberry, was in De-
trait on business last week.
Flint. an otherwise up-to-date and
hustling city. with a population of
approximately 40,000 people. has but
one hotel, that being run on the
American plan.
M. B. Weinberg. general merchant
of Prescott, is in Detroit on business
this week, incidently visiting his many
friends.
Mrs. Philip Blumenthal, of West
Branch, was in the city in the inter-
ests of her department store last
week. She was accompanied by her
son, who will attend a business col-
lege here.
A new York hotel is suing a wom-
an for a $5,000 board bill. A $5,000
hotel bill sounds just like Flint, Mich-
igan, does it not, brother travelers?
P. Rosenberg, 1475 Mack avenue.
has let contracts for the altering of
-his store. The alterations will con-
sist of remodeling the inner part of
the store and putting in a new front
to replace the old one.
The peace in Europe seems to con-
sist of getting a piece of the other
fellow’s hide.
E. Goheen, well-known general
merchant of Lincoln, was in Detroit
on a business trip last week.
Heine Hintz, Eastern Michigan
representative for J. L. Marcero &
Co. and prominent citizen of Armada,
has been spending the summer at
Lake Orion and many are the stories
of his exploits that have reached our
ears, for which we are duly thankful
because we have to fill this page and
we know of no one that we would
rather write about than Heine. Heine,
so we learn, lives in Armada because
he figures that is the last place on
earth the Kaiser would look for one
of his subjects. He has been trying
all summer to learn how to swim at
Orion and wishes to announce to the
world that he holds all records for
speed in the water—going from the
top to the bottom. Heine is very
much put out about the reverses re-
ported happening to the German
army, but says there is no use of him
going to war over there because it
would be no time before his frame
would be demolished. He is so tall
that should he be lucky enough to
dodge the bullets of the guns in the
hands of the soldiers he is liable to
bump into one of the shots fired from
the aerial guns used in demolishing
airships, so Heine will continue to
read about his Teutonic brethren in
the. newspapers and keep on selling
candy and cigars at wholesale.
Hirschfield & Rosenberg, Twenty-
fourth and Buchanan streets, are en-
larging and remodeling their dry
goods and furnishing goods store.
When the work on the building is
completed, they will add a new shoe
department.
We are pleased at’ the request of
MICHIGAN TRADESMAN
Smitter after
G. C. to commend George Gibley,
owner of the American Hotel, at Mil-
lington, for the courteous treatment
and excellent service accorded the
traveling men who have occasion to
stop at his hotel. .
John Curran, general merchant of
Franklin, was a business visitor in
the city last week.
A politician is known by the friends.
he doesn’t make.
What has become of all the “home”
industries that the protective tarift
fostered and protected?
After looking over Europe Satan
must have a broad grin on his coun-
tenance.
William Doughty. formerly of
Grand Rapids, where he was connect-
ed with a Franklin automobile agen-
cy, later coming to Detroit and be-
coming connected with the Hupp Mo-
tor Car Co., has gone back to his
first love, the Franklin. He has open-
ed a garage at 45 Charlotte avenue
and will also act as distributor for the
Franklin cars.
Joseph Sempliner, general mer-
chant of East Tawas and well-known
among local jobbers, was in Detroit
on business last week. After trans-
acting his business he spent Sunday
with friends in the city.
Head lines in the dailies of last
week: “Phone Girl Sticks to Post
Until Bomb Strikes Office.” We con-
sider her a very wise operator to
quit the office at this juncture.
R. Isberg, dry goods dealer at 1232
St. Aubin avenue, is having a build-
ing erected at the corner of Chene
street and Milwaukee avenue. When
the building is completed Mr. Isberg
will move his dry goods stock into ‘+
and will add a line of men’s clothing.
Van Eyck & Klassen, two Holland
City young men who came to Detroit
about three years ago and opened 2
grocery store at 2956 Woodward ave-
nue, (Highland Park) have prosper-
ed in such a manner that to-day they
conduct the largest and best store
of its kind in that section of the city.
There seems to be something about
that little city of Holland that has
the effect of turning out successful
business and professional men.
W. J. Miller, dry goods merchant
at 1801 Mack avenue, has just return-
ed from a trip through Canada. He
visited the principal points of inter-
est throughout the dominion on the
trip.
After reading how cheaply life is
being held in Europe, we are perfect-
ly willing to pay the advanced cost
of living.
Gard Wallace, lanky representative
for Cohen Bros. & Co.. Milwaukee,
tried conclusions with a Detroit street
car last week. The representative
came out second place, the car com-
ing through without a mark.
Mr. Keenan, of M. L. Keenan &
Co., general merchants, Flat Rock,
was in Detroit on a business trip last
week,
That the automobile business has
not suffered to any extent as yet in
Detroit is shown by the fact that
nearly every factory is running with
a full force. The Hudson Motor Car
Co. is enlarging its cafe to provide ac-
commodations for the extra work-
men they have been adding to their
force.
Last year France produced 424.417,-
000 gallons of beer. What a shame
it would be to destroy such a coun-
try!
Wm. A. Rein, agent for the De-
partment of Commerce and_ Labor,
who is in Detroit advising local ex-
porters as to business getting in
South America, is receiving an aver-
age of thirty to forty calls a day
from business men who desire to se-
cure South American trade. Already
there are “several concerns that are
being. represented in that country, all
of which portends a still more bril-
liant future for the city.
The truly valuable man is too busy
to stop and find it out himself.
September 2, 1914
“An optimist,” says Leo Spellman,
of Runner & Spellman, Shelby, ‘“‘is
a man who doesn’t worry about the
cost of living—as long as his wife is
able to take in washings.”
The Board of Commerce presented
each member of the G. A. R. a book
telling all about Detroit.
Mr. Schott, of Schott Bros., Frazer,
was in the city last week in the in-
terest of their general store.
What has become of the old fash-
ioned grocer who sold twenty pounds
of sugar for a dollar?
Come to think of it, what has be-
come of the old fashioned dollar?
“Smiling Bert” McDermid, the. Co-
lumbiaville general merchant, was in
Detroit last week scattering smiles
and orders for imported merchandise
among the local jobbers.
It is a wise merchant who can. make :
money when the rest of them cannot.
Will B. Wreford, well-known writ-
er and for the past three and one-half
yéars Industrial Commissioner of the
Board of Commerce, has resigned to
take the managership of the newly
organized Detroit Brick Manufactur-
ers and Dealers’ Association.
J. A. Payne. proprietor of the
Peoples Store, Millington, was in De-
troit last week looking over the fall
styles and making purchases for the
various departments of his store.
Whatever it is, it cannot be as bad
as being an innocent bystander in Bel-
gium.
Our esteemed co-scribe from Grand
Rapids takes great delight in laud-
ing the virtues of the Cody Hotel in
Furnitureville. For the benefit of the
Grand Rapids scribe, we wish to state
that the Cody may be all right in
some respects. but it is consistently
violating the Henry law, which specif-
icially states that hotels furnish indi-
vidual textile towels for the use of
its patrons. The hotel mentioned, ac-
cording to reports, is still sticking to
the old fashioned roller towel.
John Stander, proprietor of the
Morton House cigar stand, was in
Detroit last week.
Young, with A. Krolik & Co.
and the subject of two countries, says
that of all the ungrateful people the
sailors are the worst. They make
their living on,the water, but refuse
to recognize it on land.
J. L. Sandelman, of the Soo, one
of the best known merchants in
Northern Michigan, was in Detroit on
business for his department store last
week.
At the Michigan Retail Clothiers’
Association convention. held in De-
troit last week; the following well-
known Michigan clothiers were elect-
ed to the various offices: :
President—Sam Folz, Kalamazoo.
First. Vice-President—J. B. Hutch-
ins, Grand Rapids.
Second Vice-President—I. Lip-
phardt, Detroit.
Secretary-Treasurer — Abe Rosen,
Muskegon.
Executive Committee—Meyer May,
Grand Rapids: R. T. Butcher, Kala-
mazoo; Dick Boter, Holland; L. E.
Oppenheim, Bay City; Henry House-
man, Grand Rapids; Leo Harrington,
Jackson; Max Heavenrich, Saginaw.
Harley Davidson, formerly of Bay
City, where he assisted in the man-
agement of the Wenonah Hotel ci-
gar stand, will now become a full-
fledged citizen of Detroit. He will
act as assistant to Fred Childs, who
has charge of the city trade for Best
& Russell, Chicago. Mr. Davidson
will call on the local cigar trade.
Sanford Cohen, member of Cohen
Bros. & Co., manufacturers and job-
bers of men’s furnishing goods, Mil-
waukee, was in Detroit on a visit last
week, a portion of the time being
spent at Oxford, trying to spear a
frog. Many—and not without reason
—were the envying glances Mr. Co-
hen cast at our beautiful city.
H. D. Hoffman, dealer in ladies’
furnishing goods, Monroe is in De-
troit this week on a business trip.
Mr. Hoffman is one of Monroe’s vet-
it
i
i
September 2, 1914
eran business men, having been in
business there continuously for twen-
ty-seven years.
New Zealand hotel employes work
six days a week, according to a news
report. Tush, we’ve seen lots of ho-
tel employes who never work.
M. A. Harvey, the quiet, unassum-
ing druggist from Clarksville, was a
business visitor in Detroit last week.
Lyle A Devlin and Paul McKenney,
two local young men and well-known
to the. automobile trade, have organ-
ized a distribution agency for the
Grant and Haynes cars, the company
having the agency for the latter car
in Eastern Michigan only. The offices,
sales rooms and service garage are
located at 799-801 Woodward ave-
nue. f
It must be pretty hard to find a
place in Europe where a bullet isn’t.
Burglars broke into the store of
Morris Goldman, at 667 Hastings
street, and stole fifteen suits of clothes
last Wednesday. The police are look-
ing for the culprits and Morris is still
doing business at the old stand with
suits for all who call for them.
J. O. Power, well-known druggist
in Addison, with friends everywhere,
was in the city on a business visit
last week. Mr. Power is one of the
best distributors of pleasantry and
optimism that has been in our midst
for some time.
According to President Wilson, if
Congress doesn’t behave, he will make
the members punch a time clock.
On August 12 the fluttering of
wings announced the arrival of a huge
stork at the s#home of Arthur Trufit
Brevitz. After the general excitement
subsided it was discovered that said
stork had left behind a bouncing baby
boy. The proud father wishes through
these columns to issue a challenge
against any light bantam weight in
the world for a contest on any lung
testing machine. Mr. Brevitz is man-
ager of the underwear department for
Burnham, Stoepel & Co.
W. H. Friers, N. F. Dengler and
Mr. Marwinski, Saginaw druggists,
were in Detroit last week in the in-
terest of their respective stores.
It is reported that Turkey will de-
clare war in a few days. Another
pinch of the Sherman stuff added.
C. P.. Varey, formerly manager of
the truck department of the Peerless
Motor Co., has resigned to become
a member of the sales organization of
the Federal Motor Truck Co. He
will be district sales manager in New
York and New England.
A. I. Griggs, Orion druggist was in
- Detroit on a business trip last week.
Every jobbing house in Detroit re-
ports splendid business for the past
two weeks and the business was not
confined to any one line of trade
either. Undoubtedly the advertised
notices of the scarcity of many differ-
ent lines of merchandise had the ef-
fect of stimulating business, although
the business was bound to come witii-
in the next thirty days any way.
G. W. writes that Norman Egge-
man desecrated the Sabbath last Sun-
day by going fishing and all he caught
was a seven pound call from his bet-
ter half when he arrived home. Mr.
Eggeman represents the Western Hat
Cap Co., of Milwaukee.
E. W. Calkins, South Lyons: A. O.
Dersham, Seneca; Preston & Collins,
Fostoria; M. W. Burke, Columbus; A.
Blumenau, Whittemore; W. S. Bailey,
Wayne; and Turska Brothers, of Wy-
andotte, were among the many dry
goods and department stores that
were represented in Detroit last week.
The Detroit News, which delighis
in rapping the Detroit United Rail-
way at the flimsiest pretext, to the
disgust of all right thinking Detroit-
ers, often sends out carriers who
throw the papers in the wet or where
ever they chance to land. However,
we shall not attempt to blame the
News for that.
M. W. Goon, New Baltimore; Dr.
G. J. Ward, St. Clair; F. R. Skinner,
MICHIGAN TRADESMAN
St. Charles; Hyzer & Mathews, Mi-
lan; Peterson & Bryant, Grand
: Sturgis; Mr.
Hallock, Hillsdale; J. T. Delzell, Her-
sey; and F. M. Miller, of Milan, were
Michigan druggists who were in De-
troit or were represented last week.
H. J. Miller, Vassar, and H. J. Meyer,
Redford, were accompanied by their
wives.
To see the grand reception given
the veterans of the civil war this
week, we can with impunity say that
Detroit also knows how.
Old Sol has extended the straw hat
season to September 15. Good for
Old Sol.
Next week folows the Michigan
State Fair in Detroit.
James M. Goldstein.
>>
Honks From Auto City Council.
Lansing, Aug. 31.—L. C. Dye re-
turned last Saturday from Chicago,
where he spent a good portion of the
week attending the National Asso-
ciation of Jewelers.
F. D. Engle, who for several years
very ably represented the American
Seeding Machine Co., has severed his
connection with that company and
joined the sales force of ‘the Alma
Motor Truck Co.
George A. Eaton, formerly with the
Bates Tractor Co., has purchased the
A. G. Bishop dye and cleaning works,
at 114 West Washtenaw, and assum-
ed charge. George says he can re-
move spots from anything but your
character.
T. D. Jacobs has’ received his
transfer from Traverse City Council
and will become a member of Auto
City Council at our next meeting.
L. J. Collard (Perry Barker Candy
Co.) recently slipped off a Michigan
Central train with a large market bas-
ket which he zealously guarded un-
til well out of the crowd. Then he
carefully lifted the cover and took a
look at the contents. Enquiry re-
vealed the fact that said contents
_Wwere nothing less than four ‘splendid
bass weighing four pounds each. Mr.
Collard says he caught them! but re-
fused to say who threw them to him.
The traveling men’s booster picnic,
which was to have been given last
Saturday under the auspices of our
Council, has been postponed until
next Monday, September 7, when, if
the weather man will permit, the en-
tire programme will be carried out as
arranged by the committee. It will
be remembered that last Saturday
afternoon was ideal for such an event,
but the weather bureau could give no
promise of such weather Saturday
morning when the committee decid-
ed to call the picnic off and sent no-
tice to all possible. Unable to stand
such keen disappointment, many ac-
cepted the invitation of Mr. and Mrs.
J. C. Kinney and gathered at their
beautiful home at 721 Wisconsin ave-
nue for a 6 o'clock dinner, built of
the goods things to eat already pre-
pared. A very enjoyable evening was
spent by all who found it possible to
attend.
The practical joker was very much
in evidence around the office of the
Perry Barker Candy Co. last Satur-
day, when the sun came out so bright
and many calls were made for John
Newton, who was chairman of the
committee on arrangements and was
blamed for everything connected with
the cancellation of the picnic. We
certainly admire the self control of
Mr. Newton under such trying cir-
cumstances and are glad to know that
forgiveness invariably followed ex-
planations.
Don’t forget the Council meeting
next Saturday night. Initiation and
other important work.
H. D. Bullen...
2s.
Busy men are usually so happy that
they have no time to realize it.
—_——_>2.
A poor reputation may be better
than none at all.
?
Royal Baking Powder Co.
Pleases and Pays
Royal Baking Powder pays you a greater profit,
pound, than any other baking powder.
It sells easier.
It sells faster.
It pleases your customers.
You wouldn't think of trying to establish a business by
selling strong butter, stale eggs and rancid lard when you can
sell fresh, sweet goods, so why should you sell baking powder
containing alum and phosphate of lime when you can sell Royal
Baking Powder made from pure cream of tartar?
‘‘Purity pleases and pays.’
New York
pound for
atin iba 6 Bn ile iia ie ait
asm =
|
Wie ow" 4 pip Ho
ae Ls SSS pee ey
: 2 =
——<——e
| hl [§ OF THE ee ay
Sa) See
AS pe
SS
Movements of Merchants.
Grand Legde—J. L. Atkins succeeds
Paul Jeunker in the grocery business.
Bellaire—Marvin Beek has engaged
in the restaurant and cigar business.
Osseo—Fred Fuller succeeds’ Leon
Crandall in the drug, grocery and coal
business.
Thompsonville—A. H. Smith has
closed his restaurant and will remove
to his farm.
Lake Odessa—Will Irwin, formerly
of Hart, has engaged in the clothing
business here.
Whitehalli—Herman B. Olsen has
engaged in the flour and feed busi-
ness on Lake street.
Greenville—J. W. Davis has sold
his grocery stock to C. G. Beck, who
has taken possession.
Middleton—H. L. Miller succeeds
D. E. Brackett in the grocery, millin-
ery and notion business.
Manistee—William Rath has sold
his interest in the Briney Inn Hotel
to the Briney Inn Co.
Detroit—The Hydrox Spring Water
Co. has changed its name to the
Hygio Spring Water Co.
Conklin—Roland Miller succeeds
Mrs. Wiliam Boosmbark in the res-
taurant. and cigar business.
Kalamazoo—C. R. Snyder will open
an exclusive men’s shoe store at 122
West Main street, about Sept. 12.
Evart—Oliver C. Bath is closing
out his stock of jewelry and station-
ery and will retire from business.
Corunna—Frank Goodknecht has
sold his meat stock to George Setzer,
who will consolidate it with his own.
Fremont—Jacob Mulder, grocer,
Jwas married to Miss Minnie Bowman
at her home on Cherry street August
27.
Eaton Rapids—Miss Lena Mathews
has closed out her stock of fancy and
bazaar goods and will retire from
business.
Lowell—Burglars entered the F. J.
Morse grocery store August 30 and
carried away goods to the amount vi
about $25.
Oakley—C. A. Coy, hardware acal-
er, has purchased the Fillinger Gor-
don grain elevator and will continue
the business.
Hudson—A. J. Colvin, formerly en-
gaged in the grocery and meat busi-
ness at Hillsdale, has opened a meat
market here.
Mancelona—lIra Moore, shoe deal-
er, has purchased the Charles Gif-
ford stock of bazaar goods and will
close it out.
St. Ignace—iCharles Therrien has
sold his confectionery -stock to Mrs.
Margaret Bell, who will add a line of
baked goods.
Saline—Karl Boettger has sold his
stock of confectionery and ice cream
. parlor to James Marchesotti, who has
taken possession.
A, E. Sims has engaged in the gro-
cery business five nriles east of Fre-
mont. The Worden Grocer Co. fur-
nished the stock.
Niles—F. M. Stanton and son, A.
J., will open a clothing store here
about September 12 under the style
of F. M. Stanton & Son.
Milo—The Milo Mercantile Co. lost
its store building and stock of general
merchandise by fire August 30. The
loss was covered by insurance.
Kalamazoo—Denny Mannix has
purchased the Stag cigar store, on
Portage street, and will continue the
business under the same style.
Ishpeming—Edwin H. Whittaker,
manager of the Red Cross drug store,
was married to Miss Ida K. Olson at
St. John’s parsonage August 27.
Pigeon—A. E. Stuart has sold his
stock of general merchandise to A.
W. Tibbets, of Pinnebog, who will
take possession about September 15.
Munising—C. LaPort has sold his
confectionery and cigar stock to Max
Glasier, who will continue the busi-
ness at the same location on East
Superior street.
Detroit—The Coonley Drug Stores
Co. of America, has been organized
with an authorized capital of $15,000,
all of which has been subscribed and
$5,000 paid in in cash.
Traverse City—Frank Parks, who
conducts a confectionery and cigar
store on Union street, has sold his
stock to H. R. Schraeder, who will
continue the business.
Suttons Bay—John Ott has sold a
half interest in his undertaking stock
to E. L. Hughes, of Traverse City
and the business will be continued un-
der the style of Ott & Hughes.
Tecumseh—E. M. Coller, who has
conducted a musical instrument s‘o-e
here for the past twenty-five years,
has sold his stock to Mrs. Lester Col-
ler, who will continue the business.
Lowell—Ward Willette and Elmer
Hart have formed a copartnership
under the style of Willette & Hart
and purchased the D. E. Rogers shoe
stock and will continue the business.
Adamsville—W. H. Gilliland, form-
erly engaged in general trade at Cass-
opolis, has purchased the grocery and
meat stock of the late Charles Fergi-
son and will continue the business
at the same location.
Romeo—Howard H. Morland, lead-
ing hardware merchant and life- long
resident here, is dead, aged 41 years.
The cause of death was concussion
of the brain, suffered in a runaway
MICHIGAN kad vaseianas aeanlanactn
“acciiben a week: ago. Mr. Morland
was prominent in local politics, hav-
ing been trustee of the village, chief
of the fire department and clerk of
Washington township.
Redfield—Benjamin Akin bid in the
store building and stock of general
merchandise of the late Samuel Akin,.
when it was offered at public sale,
John Wade, administrator of the es-
tate, and will continue the business.
Lakeview—Meach & White, hard-
ware and agricultural implement
dealers, have erected a concrete and
iron warehouse, 60x120 feet, which
they will use for storing and setting
up machinery: for display purposes.
Byron Center—Jacob Koning has
purchased the general stock of Holle-
mann & DeWeerd and will continue
the business at the same location. Mr.
Koning was formerly engaged in the
butter and egg trade in Grand Ra,
ids.
Plainwell—The formal transfer of
the general stock of Gee & Salisbury
to the Smith Mercantile Co. occurred
September 1. Mr. Smith will trans-
fer his residence from Conklin to
Plainwell. The Conklin store will be
continued for the present.
Battle Creek—Mulford & Gustke
have merged their furniture and car-
pet business into a corporation under
‘the style of Mulford & Gustke Co.,
with an authorized capital stock of
$5,000, all of which has been sub-
scribed and paid in in property.
Owosso—Hiram M. Post, who has
conducted a hardware store on West
Main street for the past thirty years,
has sold his stock to the A. D. Wood
Hardware Co., of Lansing, which will
continue the business at the same lo-
cation under the management of A.
D. Wood.
Grand Ledge—J. S. Summers has
sold his lumber and building material
stock to C. A. Spaulding, his brother,
and R. S. Holaday, who will continue
the business under the style of the
Holaday Lumber Co. The company
has been incorporated with an au-
thorized capital stock of $15,000.
Detroit—The Foreman Clothing
Co. has been incorporated with an
authorized capital stock of $5,000, of
which amount $4,500 has been sub-
scribed, $1,000 paid in in cash and $3,-
500 in property. This company will
carry on the sale of clothing, furnish-
ings, hardware and musical instru-
‘ments. é
Owosso—Wallace D. Burke, cloth-
ing merchant, pioneer and former
Mayor, who was nominated by the
Democrats of the fourteenth district,
which includes Ingham and Shiawas-
see counties, for State Senator, is
dead. He was slightly iniured in an
automobile accident and this aggra-
vated the illness which resulted in
his death.
Coloma—E. A. Hill, aged 62, died
August 25, after a prolonged illness
with a complication of diseases ex-
tending over a year. Mr. Hill had
been in the hardware business in
Coloma for thirty-four years and was
one of the county’s oldest, most suc-
cessful and well known business men.
A widow and four children mourn,
with scores of friends.
The children
September 2, 1914
are Lawrence Hill, of San Antonio,
Texas; Mrs. M. A. O’Donnel, of Kan-
sas City, Mo.; Harry Hill, of Coloma,
and Mrs. G. Royal Benson, of Colo-
ma. The funeral was held August
26 under Masonic auspices. All busi-
ness in Coloma*was suspended in hon-
or of the deceased, who was esteem-
ed above the ordinary.
Unionville—The Unionville Farm-
ers’ Co-operative Elevator Co. which
will conduct upon the co-operative
principle a general farm product and
merchandise business, has been incor-
porated with an authorized capitl
stock of $40,000, of which amount
$450 has been subscribed.
Manufacturing Matters.
Holland—The Brownall Engine &
Pulley Co. has removed its plant from
Lansing to this place.
Detroit—The Eastern United Ma-
cnine Co. has increased its capital
stock from $5,000 to $25,000.
Empire—C. Middaugh and Alfred
Verno have formed a copartnership
under the style of Middaugh & Verno
and opened a garage.
St. Joseph—The Blodgett Rubber
Co., of Warren, Ohio, will locate its
plant at St. Joseph. The company
manufactures a non-puncture tire.
Detroit—The Scripps-Booth Cycle
Car Co. has increased _ its capital
stock from $50,000 to $150,000 and has
changed its name to the Scripps-Booth
Company.
Holland—The Thompson Manufac-
turing Co., manufacturer of brass
goods and plumbers’ supplies, has in-
creased its capital stock from $50,000
to $100,000.
Bloomingdale—The Bloomingdale
Milling Co. has been incorporated
with an authorized capital of $14,000.
all of which has been subscribed and
paid in in property.
Port Huron—The Hartford Cloth-
ing Co. has been incorporated with
an authorized capital stock of $11,000,
all of which has been subscribed and
paid in in property.
Otsego—L. W. Ehle has purchased
the interest of his partner, H. A. Tie-
fenthal, in the Tiefenthal & Ehle bak-
ery and will continue the business
under his own name.
Detroit—The Wayne Scrap Iron &
Metal Co. has been incorporated with
an authorized capital stock of $10,000,
of which amount $5,000 has been sub-
scribed and $2,700 paid in in cash.
Orleans—O. Ijanghame is the name
of the new butter and cheese maker
at Orleans creamery and the stock-
holders are hoping he doesn’t lose iz
in the cheese vat, because they never
could find another like it.
Fremont—Thomas McBride and Joe
Gerber have formed a copartnership
and leased the Darling Milling Co.
elevator and warehouse and have en-
gaged in a general feed and grain busi-
ness under the style of the Farmers’
Feed & Elevator Co.
Detroit—The No-Carbon Oil Co.
has been incorporated with an au-
thorized capital stock of $10,000, of
which amount $5,360 has been sub-
scribed and paid in in cash. They
will manufacture No-carbon and other
lubricants used in gasoline, kerosene,
naptha and all other gas motors.
September 2, 1914
MICHIGAN TRADESMAN
Review of the Grand Rapids Produce
Market.
Apples—Duchess, Wealthy, Maiden
Blush and other seasonable varieties
are in large supply at 60@75c per bu.
Bananas—The price is steady at
$3.25 per hundred pounds. The price
per bunch is $1.25@2.
Butter—There is an active demand
for all grades of butter and the mar-
ket is firm at the recent advance on
all grades. The make is reported
lighter than usual all over the coun-
try and the consumptive demand is
good. No large change seems in
sight. This time last year butter
was being imported. Factory cream-
ery is quoted at 30@31c_ in tubs and
31@32c in prints. Local dealers pay
22c for No. J dairy, 18c for packing
stock.
Cabbage—65c per bu. for
grown.
Carrots—75c per bu.
Cauliflower—$1 per doz.
California Fruits—Pears, $2.65 per
box; plums, $1.50 per box; grapes,
Diamond, $1.75 per box; Malaga, $2
per box; seedless, $2.50 per box.
Cantaloupes—Benton Harbor Osage
fetch $1@1.50 per crate, according to
size; Benton Harbor gems command
75@90c per basket.
Celery—Home grown, 15@20c per
bunch.
Cocoanuts—$4.25 per’ sack contain-
ing 100.
Cucumbers—25c per dozen for home
grown hot house; garden grown, $1
per bu.
Eggs—The market is firm and un-
changed, with a good consumptive
demand and moderate supply. Stocks
are reported considerably less than
a year ago and the market is healthy
throughout. Experts figure out that
the European war will not only stop
importers but will lead to exporting
later on and hence speculators are
active. The war has certainly upset
the calculations made earlier in the
season and the outcome is uncertain
and problematical. That higher
prices will prevail there is very little
doubt. Local dealers pay 22c for can-
dled stock.
Grapes—Both blue and white vari-
eties command 1’%c per 8 lb. basket;
in 4 lb. baskets crated, $1.80 per doz.
The crop around Grand Rapids, is
large.
Green Corn—15c per doz.
Green Onions—1i5c for silverskins
and 10c for evergreens.
Honey—18c per Ib. for white clover
and 16c for dark.
Lemons—Californias and Verdellis
have declined to $7@7.50 per box.
Lettuce—Head, $1 per bu. Garden
grown leaf, 75c per bu.
home
Nuts—Almonds, 18c per Ib.; filberts
15c per 1b.; pecans, 15c per 1b.; wal-
nuts, 19c for Grenoble and California;
17%c for Naples.
New Beets—25c per doz. :
Onions—Home grown are now in
large supply at 75c per bu.
Oranges—Californias are in ample
supply at $3.25@3.50.
Pickling Stock—Onions, $2 per bu.;
cukes, 20c per 100.
Peaches—The market is fully sup-
plied with Elbertas and other stand-
ard varieties from Benton Harbor.
Prices range from $1.25@2 per bu.
Pears—Clapps Favorite and Bart-
lett command $1@1.25 per bu.
Peppers—Green, $1.25 per bu.; red
25c per doz.
Pieplant—75c per box.
Plums—Guiis, Bradshaws and Lom-
bards command $1 per bu.;
Gage, $1.25 per bu.
Potatoes—Home grown are now in
complete control of the market, which
ranges from 60@80c per bu.
Pop Corn—$1.75 per bu. for ear; 5c
per lb. for shelled.
Poultry—Local dealers pay 13c for
broilers; 12c for fowls; 9c for old
roosters; 9c for geese; 9c for ducks;
14@16c for No. 1 turkeys and 12c for
old toms. These prices are 2c a
pound more than live weight.
Radishes—10c for round and 12c for
long.
Squash—50c per bu. for Summer.
Sweet Potatoes—$3.50 per bbl. for
Virginia,
Tomatoes—Home grown are in am-
ple supply at 60c per bu. for ripe
and 40c for green.
Turnips—75c per bu.
Veal—Buyers pay 8@12c according
to quality.
Water Melons—$2.75 per bbl. of 8
to 10.
Wax Beans—75c per bu.
—_~7~+ >___
The Grocery Market.
Sugar—Raws are a trifle stronger,
but refined grades are unchanged
from a week ago. The salient fact
developed in a survey of the sugar
market during the week is that the
undertone is good, despite the sharp
advance of over three cents following
the outbreak of the war in Europe.
Ordinarily so large a rise in a com-
modity—almost 100 per cent. in the
case of raws—would bring about a
considerable reaction, because of the
very magnitude of the flurry. High
prices usually induce profit-taking
on the part of sellers and a curtail-
ment of activity from buyers. Prob-
ably the holding off attitude of re-
finers, who have sufficient supplies
for seven weeks, it is estimated,
would have been more effective had
Green.
not the United Kingdom renewed its
purchases, turning its attention, how-
ever, to the new crop Cubas, of which
it is thought to have taken fully 100,-
000 tons January-March shipment at
3.80c to 4c. This, in addition to the
buying of Javas and Colonial sugars,
means that Great Britain reauzes that
the devastation of war campaigns
will prevent much beet refined coming
from the usual source of supply—
Europe. With the prospects for the
Cuban crop none too good, our re-
finers naturally do not relish this
early incursion of England into their
preserves, for the competition means
high raws next years as well as this.
To make matters worse, the Louisiana
planters have curtailed production
this year by reducing acreage in the
idea that the tariff reduction meant
unprofitable operations, whereas the
unexpected war should result in
marked prosperity.
Tea—The market for all descrip-
tions of teas is very strong. Stocks
are exceptionally low in this country
and all new teas are at this date be-
ing offered by importers at not less
than 3@6c advance. The war risk on
all but shipments under the American
fiag is 5 per cent. and with but few
American vessels in the Japanese
trade the receipts of Japan tea are
very slow and hardly equal to the de-
mand. The scarcity of Ceylons and
Indias is noticeable and very. little
stock is in transit. Practically none
of the lower grades of Ceylons are
to be had. Several cargoes of tea
have been siezed as countraband of
war shipped in German vessels from
Ceylon and China before war was de-
clared. Those consigned to American
firms may eventually be reclaimed.
New crop Japans are very slow in
arriving.
Coffee—Rio and Santos have de-
clined to pretty nearly where they
were before the war opened. The
better grades, which are scarcer, have
not declined so much, but are still
much lower than the high point. Mild
coffees are a shade easier in sym-
pathy. Bogotas have fluctuated both
up and down during the week.
Mocha is off several cents from the
highest point, probably 3@4c. Javas
are unchanged and quiet.
Canned Fruits—The situation pre-
sented nothing new. Spot goods of
all kinds are moving slowly, and little
if any business for future shipment is
being done. The market is unsettled
owing to the uncertain outlook for
European trade in California fruits,
but there are no quotable changes in
prices to record.
Canned Vegetables—It is a waiting
market for tomatoes. The fact that
financial conditions are unfavorable
for the packers induce local jobbers
to hold off for further concessions.
Moreover crop conditions according
to advices from the South are becom-
ing more favorable. Corn, although
inactive, is firm, as offerings of both
spot and future goods from packing
sources are light, owing to the poor
crop conditions. There is still a good
deal of enquiry for cheap peas. Fine
grades are dull and unsteady, as sup-
plies of these appear to be light.
String beans are unchanged. Buyers
and sellers are apart in their views
on prices, and neither is disposed to
make any concession.
Canned Fish—The Alaska Pack-
ers’ Association announced their
prices on the 1914 pack Saturday. As
compared with a year ago the new
prices are approximately 25 per cent.
higher on pink, 15 per cent. on me:
dium red and 20 per cent. on red.
The reason for the advance is the
short pack. Last year the pack was
8,000,000 cases, with a carry over of
1,000,000 cases. This season the pack
is only 5,500,000 cases with a carry
over of 500,000 cases—an actual short-
age of 3,000,000 cases. The situation
is sardines is dull but steady. Follow-
ing the good run early last week the
main sardine canneries appear to have
received few fish, and most of those
were of large size. Imported sardines
are coming forward, but the supply
is not large and as fishing opera-
tions seem to have been stopped by
the war the outlook for future sup-
plies is uncertain. The market is firm,
but at present prices business is
light and on the hand to mouth order.
Indications point to a large pack of
Gulf shrimp this season, but the
packers are not trying to force sales
and the market remains steady on
the basis of the prices heretofore
quoted,
Molasses—The molasses market is
firm in tone, reflecting the advices
from Louisiana where the new crop
suger is being sold for next year deliv-
ery at high figures, which suggests
that the planters will make 96 degrees
test, to the detriment of the supply
grocery grades. Dealers are not anx-
ious to contract and the sales for
prompt shipments are the rule. Prices
are well maintained at quotations.
The difficulty of financing shipments
prevents exports of blackstrap.
Cheese—The market is firm and
unchanged, with a moderate consump-
tive demand reported. Stocks are
very short. The quality arriving. is
fully as good as usual, and the mar-
ket is healthy and strong.
Provisions—Smoked meats are firm
and unchanged, with a good season-
able demand. Pure lard is firm at
Yc advance, and compound lard at
M%4ec advance. Increased consumptive
demand for both, with a shorter sup-
ply, particularly for pure, is respon-
sible. Barrel pork is firm at the re-
cent advance and fair consumptive
demand. Canned meats are also firm
with fair demand. Dried beef is un-
changed.
Salt Fish—Shore mackerel is ex-
ceedingly high, with the situation as
to Norways still uncertain. Unless
conditions radically change, however,
there will be no fall-caught Norways
to speak of. Cod, hake and haddock
are steady to firm and unchanged.
———2-22
F. M. Schemerhorn has engaged in
the garage business at 572 Division
avenue.
—+-——__
Dr. D. N. Bartz has engaged in the
drug business at 8914 Monroe avenue.
_—_~—_o2-2-
Conduct your business as though
you were living in a glass house,
nok dea
nspesel iad
ns
Ta a See ata a cl pe
ee
UPPER PENINSULA.
- Recent News From the Cloverland
of Michigan.
Sault Ste. Marie, Aug. 31.—The
new candy firm of Collins & Marriott
will open up for business here this
week and from present indications
they will make a success of their new
venture, as both are young men well
known throughout the Upper Penin-
sula. Mr. Collins, senior member of
the firm, will look after the traveling
sales department covering the East-
ern portion of the Upper Peninsula,
while Mr. Marriott will devote his
entire time to the city business. W.
E. Dickson, an expert accountant and
for several years head book-keeper
for the Musselman Grocer Co. here,
has installed an up-to-date book-keep-
ing system. Mr. Collins is a charter
member of the U. C. T. here, and Mr.
Marriott expects to be one as soon
as possible. Both are young men ot
sterling qualities and their many
friends wish them every success.
' George Shields, the progressive
young grocer at Algonquin, has cer-
tainly been making some strides in
business since starting a few years
ago on a small scale. Through his
constant energy and strict attention
to business, he has worked up one of
the ‘best’ trades in Algonquin. His
brother, Henry, is a valuable asset
to the business, as he is also a hustler
and one of the boys is always to
be found in charge’ of the business.
Mr. Shields has always made a spe-
cialty of family trade, carrying one
of the most complete stocks of the
best of everything in the grocery line
and feels well repaid for his efforts.
John Olds, of the Sault Insurance
Co. has returned from Minneapolis
-where he has been on business for the
past week.
James Donnelly, Jr.. member of the
firm of McNalley & Donnelly, Mack-
inac Island meat merchants, who has
been seriously ill for the past few
months, is dead. Interment was on
the Island where deceased had spent
the greater part of his life.
Frank P. Sullivan, one of our prom-
inent attorneys, who has been spend-
ing the past month at his summer
home at the Snows, has returned to
the city in readiness for the opening
of this term of court.
F. G. Freimuth, special representa-
tive for the Equitable Life Insurance
Co., reports a very successful business
in the insurance line. The war scare
has been the cause of much improve-
ment instead of slackness, as is re-
ported in other lines.
The new Temple theater had its
opening last week, which was one of
the events of the season. Twenty-
‘two hundred persons witnessed the
opening performances, while many
had to be turned away. The proprie-
tors, Cook & Beardsley, are certainly
worthy of much encouragement for
their efforts to give the Soo one of
the most complete and finely appoint-
ed theaters in the State.
ists who took advantage of the enter-
tainment with one accord pronounc-
ed it one of the best theaters of its
kind that they have ever visited. The
city officials attended one of the per-
formances in a body and felt highly
elated over the new venture, which
has far exceeded the expectations of
the general public.
C. S. Beadle, a former business man
here, but now living in Detroit, has
been a business visitor here during
the past month and is convinced more
than ever that Chippewa county has
the best farming resources of any
part of the State. He is of the opinion
that Chippewa county is not widely
enough advertised, as the opportuni-
ties offered here are exceptional to
the prospective farmers.
McKee, one of our citizens, had
a narrow escape from drowning last
week, While riding along the edge of
the canal on his wheel, he lost his
balance and fell into the canal. Had
Many tour-.
MICHIGAN TRADESMAN
it not been for the prompt assistance
rendered him by M. J. Gillespie, Da-
vid. Monroe and George Lemon, the
canal would have added another vic-
tim to its list. ;
A farewell reception was given last
week in the Church of Christ in hon-
or of the Rev. V. Hayes Miller and
wife, who expect to jeave for their
new field of labor at Lima, Ohio, this
week. There was a large attendance
who sincerely regret the departure of
their pastor and wish him every suc-
cess in his new field. :
Isaac Sandleman. manager of ‘the
branch of the Fair Store at Pickford,
was married in Detroit last week. J.
L. Sandleman and wife, of this city,
attended the wedding. Mr. Sandleman
is one of our prominent business men
and well known throughout the State.
The newly weds have the congratula-
tions of their many friends.
That wheat can be grown so suc-
cessfully in Cloverland was demon-
strated by Charles Warren, who owns
a farm a few miles from this city,
when he brought in several sheaves of
wheat which averaged five and one-
half feet in height. He expects that
his crop will average’ at least thirty
bushels to the acre. Farming in Clov-
erland is the life for him, he says.
Chas. Fields, our popular City
Comptroller, is spending several days
in Detroit this week taking in the
sights.
The citizens here feel highly elated
over the splendid showing by Michi-
gan’s successful Republican candidate
for Governor. Hon. Chase S. Os-
born. From present indications the
people of Michigan are looking for
the right man, as Mr. Osborn is not
only an exceptionally good financier
to- keep the State in a healthy condi-
tion, but he is a man of exceptional
ability in business affairs, having had
a world wide training. He recentty
returned from a year’s trip abroad,
traveling through various parts of
the world, enabling him to study the
conditions and know what is most
beneficial to his home State. We feel
that if the voters in the various other
parts of the State knew him as well
as we do here locally, he would re-
ceive an overwhelming majority at
the coming election.
William G. Tapert.
——___2-+.__
Boomlets From Bay City.
Bay City, Aug. 31—The Old Sec-
ond National. the Commercial and
the People’s Savings Banks have con-
solidated under the name of the Peo-
ple’s and Commercial Savings Bank.
The new organization will have a cap-
ital of $500,000 and deposits of more
than $3,000,000 which will make it
one of the strongest banks in East-
ern Michigan,
The Detroit, Bay City & Western
Railway is now completed to San-
dusky and has opened a fine section
of country between Bay City and the
present Eastern terminal of this rail-
way. Snover, Decker and Brockton,
situated on the recently completed
portions of this road, are now thriv-
ing villages havine large stores and
elevators which will be of great prac-
tical benefit to the farmers.
A large number of delegates from
the various Christian Endeavor so-
cieties of Michigan met in convention
here last week, the closing session
being held last night. Pub. Com.
—_~++<__
Butter, Eggs, Poultry, Beans and Po-
tatoes at Buffalo.
Buffalo, Sept. 2.—Creamery butter,
fresh, 25@32c; dairy, 22@28c; poor to
goods, all kinds, 20@22c.
Cheese — New fancy, 16%c; new
choice, 15'%4@16c.
Eggs—Choice, fresh 25@26c.
Poultry (live)—Cox, 12c; fowls, 15
@17c; ducks, 13@15c; chickens, 17@
20c.
Beans—Medium,
$3.00
Potatoes—New, $2.00@2.10 per bar-
rel, Rea & Witzig.
$3.10@3.15; pea,
The Brown-J ohnson Nuptials.
T. Herschel Brown, son of Alfred
J. Brown, the well known seedsman.
was married last Monday to Miss
Helen Johnson, a very popular young
lady of. Middletown, Ohio, who is also
a prime favorite in Cincinnati society.
Miss Johnson is the daughter of J-
A. Johnson, a prominent citizen of
Middletown. .The ceremony, which
T. HERSCHEL BROWN
took place at the residence of the
bride, was the culmination of a five
weeks’ acquaintance at Northport
Point, where both the Brown and
Johnson families occupied cottages
for the summer. Mr. Brown has been
associated with his father in the seed
business for the past seven years and
is now Vice-President of the corpora-
tion. The happy couple motored to
Chicago, where they spent three days
at the Congress Hotel. They are now
at the home of the bridegroom’s par-
ents on Paris avenue and on Thurs-
day will start on a wedding trip to
the Yellowstone Park, visiting St.
Anthony and Twin Falls, Idaho,
where the Brown Co. grows seeds.
They will visit Portland before re-
turning, expecting to be in Grand
Rapids about October. 1.
——_2.2--.___
Some Interesting Facts About
Newaygo.
Newaygo, Sept. 1.—Newaygo, for
many years the county seat of New-
aygo county, has an excellent water
works and seweraze system installed
last year, is lighted by electricity, has
two fine parks, the Shaw Park, form-
erly known as Riverside, where the
re-unions were held until the past few
years, and Brooks Park, the old court
house block.
August 26 will be a day long to be
remembered by the residents and
former residents of the village. On
this date was celebrated the laying of
the corner stone of the new Carnegie
library, and upwards of 5,000 people
witnessed the ceremonies, met old
friends and had a very ejoyable time.
The principal. industries are the
Newaygo Portland
among the largest of its kind, produc-
ing the finest goods to be found any-
where on the market.
The Newaygo Engineering Co.
manufacture a line of separators in
universal demand by cement plants,
cotton seed mills and others. The
product is shipped all over the United
States and to foreign countries.
The Henry Rowe Manufacturing
Co. is a wood working industry that
has met with great success and has
recently built a modern plant which
Cement €o., -
September 2, 1914
it now occupies adjoining the Engi-
neering company’s plant.
The Haunt-Buse Chair Co. is a new
industry recently started in the old
furniture factory building across the
river,
The Hemily Lumber Co. carries a
complete line ef lumber and building
materials and has a modern wood
working plant.
Edward N. Ausorge & Son are
sole owners of the old Kritzer flour
mill property, have thoroughly over-
hauled it and installed up-to-date ma-
chinery and are now turning out flour
second to none on the market.
The Newaygo Warehouse Co. has
a warehouse centrally located and
many thousands of dollars are paid
out to the farmers each year for their
produce. -
Newaygo has five churches of dif-
ferent denominations, a Carnegie li-
brary, an opera house, a bank and
two weekly newspapers.
The merchants carry good stocks
and the following are subscribers to
the Tradesman:
Edward N. Ausorge & Son, flour
mills.
J. A. Chamberlain, bakery.
N, J. Christenson, general
chandise.
D. Dysinger, confectionery.
A. McDonald & Son, general mer-
chandise.
Ray Minogue, shoes and furnish-
ings.
W. J. Pike, hardware.
J. F. A. Raider, drugs.
Thompson Bros. & Co., groceries.
A. E. Truman & Co., meats.
Oscar Carlson & Co., shoes.
A. W. Gleason, drugs.
W. R. Wagers.
—_+-<-_____
Chirpings From the Crickets..
Battle Creek, Aug. 31.—The writer
got into John Well’s ford car at Fow-
lerville last Tuesday noon. John
covers Michigan territory for the H.
M. Reynolds Asphalt Shingle Co. of
Grand Rapids. John belongs to No.
131 and is a good salesman and con-
genial companion. John and I got
stung on a looked-for supper at a
summer resort and got into some
fresh gravel, but, all told, we had a
dandy trip and enioyed it to the ut-
most. I stayed with John two days
and hope to see him at the Greater
Michigan KEeair.
The salesman on the road is often
envied by people who see him in a
good hotel with his feet cocked up.
smoking a good cigar, after putting
away a good dinner. It looks very
well to the rank outsider. A man has
got to pay his wav, make his house
a profit, please his patrons. his Presi-
dent, General Manager, Sales Man-
ager, credit man and even the ship-
ping clerk. You say, “He can make
all these neople happy by sending in
a large bulky envelope each nicht fill-
ed with orders?” Very well, sup-
pose you have hard competition, de-
pression of public’s buying and exact-
ing terms, Suppose you have a board
of directors who all they can see is
“results.” The traveler has troubles
of his own, but he dare not breath
them to anybody he comes in contact
with for fear it will hurt business.
God bless the Sales Manager and crew
who have had actual road experience.
The man in politics, in the railroad
service and on the road will always
make a living as long as they are in
the right and their friends and old as-
sociates are in power. After that look
out.
The Greater Michigan Fair is on in
Grand Rapids this week, The Trades-
man office will, no doubt, see many
of its friends.
Glad -to have heard from our former
Jackson friend from Ann Arbor last
week.
Where is “Bob” Hopkins, of Kala-
mazoo?
More next week, I hope.
Regards to the Tradesman and its
many readers, Guy Pfander.
mer-
September 2, 1914
CASH VS. CREDIT.
Grocer Claims Credit Trade Produces
Best Results.
In my opinion, it is more profitable
and altogether desirable for a ma-
jority of retail merchants to conduct
credit business, incidentally going
after all the cash trade within reach
without having to cut prices to se-
cure it.
I-believe that a strictly cash basis
of conducting business would be bet-
ter in the long run for all concern-
ed, if all the business of the world
were conducted on that basis. But as
long as credit is the motive power
of business and industry, just so long
will the man who tries to do an ex-
clusive cash business be handicapped.
The world has always been run on
a credit basis and probably always
will be. There is not enough cash in
the world to extend mighty projects
requiring immense capital; as a mo-
tive power, credit has made possible
our greatest industrial progress. Our
greatest inventors, promotors, origi-
nators and builders would get no-
where without credit.
Now, as to my: own little business,
I much prefer the good credit cus-
tomer to the cash customer. Posi-
tively the best accounts we have are
our credit customers; they buy more,
are more easily satisfied, and
asa rule, although not always,
they buy most all they use
from us. For instance, few of our
cash customers buy fresh vegetables
from us; the majority give that busi-
ness to the peddlers.
When the cash customer comes to
the store, she usually brings just
enough change to get the particular
articles she wanted, and if she only
came in with one dollar, one would
have a sweet time to sell her a dollar
and a quarter’s worth. Just the op-
posite with the credit customer.
I have had it said to me that the
man doing a cash business could af-
ford to sell cheaper than one doing
a credit business, but it has been my
experience that the only way that
we could sell cheaper would be to re-
duce our operating expenses, and in
our particular locality I believe we
operate just as cheaply as we could
were we selling to cash trade only.
We do not add one cent to our cost
of doing business to cover bad ac-
counts, and no merchant need do it.
I mean by that our doors are not
open indiscriminately to credit. It
is necessary that the applicant for
credit give us such information and
reference as we may require before
we extend the credit. Thus our ac-
counts are collected before they run.
Let me say now that credit does
not mean to hand your. goods out .
to every Tom, Dick and Harry, and
have nothing but their word that they
will pay. Credit means confidence in
a man’s solvency and probity, which
entitles him to be trusted. Truth,
faith, character, reputation; and the
customer who is worthy of getting
goods on time must show soundness
in these particulars.
Credit makes permanent custom-
ers, ‘brings about closer relationship
MICHIGAN TRADESMAN
and enables you to study their wants
to a better advantage, and sell more
goods than you could for cash. From
an advertising standpoint, rendering
credit is a splendid method. Cus-
tomers are continually recommend-
ing their friends to trade with you.
The average credit customer deems
it an honor to deal with a house car-
rying good accounts. In buying, you
are enabled to judge your wants bet-
ter, A better profit is generally made
in a credit business. A credit cus-
tomer is yours; a cash customer is
anyone’s.
One usually has the confidence of
a credit customer, and she is not so
likely to be weaned away by mis-
leading, price-cutting advertisements.
It has been said that if all business
was done on a cash basis, the cost of
living would be reduced. This I can-
not swallow, because the fact re-
mains that the public requires and
demands much service, and service
being the most expensive thing we
have to sell, would count up against
a cash business as well as a credit
business.
Then, again, it is not the retailer’s
business to lower the high cost of
living; it is his business to supply the
consuming public with the necessi-
ties and luxuries of life at a reason-
able profit for the service. The re-
tailer is not responsible for the high
or low cost of living. In almost
every city there have been grocers,
for instance, who have set out. to
lower the cost of living by cutting
out some of the service the store had
been in the habit of rendering, such
as credits, deliveries, etc. The ex-
perience of these stores would not
lead one to the conclusion that the
public appreciates these sacrifices.
The public wants ‘he service, and
will go where it can get it. As a mat-
ter of fact, in a large number of cases
these merchants are induced to try
the all cash and no delivery basis be-
cause they think it will do away with
a lot of work and worry and expense.
Possibly it will, but it will also do
away with a lot of business.
Credit is a creator of purchasing
power. A system of credit is in it-
self a proof that the ideas and cus-
toms of the people have reached a
state of development associated with
advanced civilization. Among back-
ward races and people, credit is not
used; more primitive and simple meth-
ods satisfy their desires.
Credit works two ways; the bene-
fits accrue not only to him who bor-
rows, but to him who lends. If it
were not for credit, many people
who possess capital, but have no
means of utilizing it themselves would
find it useless and_ profitless. It
is surely an advantage for those who
have little or no capital to be able
to borrow and thus secure the means
with which to embark in business.
In the years 1911 and 1912, accord-
ing to a statement made by Brad-
street, the failures due to the grant-
ing of unwise credit were 2 per cent.
Those who engaged in a cash busi-
ness failed to the extent of 85 per
cent in 1912. In actual figures, 345,-
668 merchants out of 404,857 who
business
United
have embarked in a cash
have been failures in the
States.
These figures are as close as we
can ascertain: 1,766,650 merchants
are engaged in the mercantile busi-
ness'in the United States. Not even
the small percentage of 1 per cent.
conduct their business on a cash basis.
The total circulation of money in the
United States during 1912 was $327,-
678,783. Now compare this with the
total amount of business done in the
United States, which has been $159,-
373,450,000. There is fifty times more
business done than there is money to
do with. Vernon J. Robinson.
——_»>2+—___
Making the Window Display “Say
Something.”
A window trimmer had put the fin-
ishing touches on a very artistic and
attractive window display, and, as was
his custom, called the Boss to give it
the final “Okay.”
After viewing the window from
several angles and distances, the Boss
said: “Young man, that window is
pretty, it is altogether charming, but
—what is it all about?
“You have a fine display of mer-
chandise there and you have your
window nicely spotted with color to
arrest attention, but after you get the
people’s attention what is going to
make them buy except their own de-
sires?
“A window display can be likened
to an illustration in our advertising,”
proceeded the Boss, warming up to
the subject, “which attracts attention
tee
but needs text matter to make its
use profitable.
“Right there, my son, is the fault
of this window display—of most win-
dow displays, in fact—those of other
merchant as well as of ours. They
don’t contain enough réading matter
—don’t make use of the attention they
have won, to put over a good selling
punch. :
“Take this window, for instance; all
that it needs is a large card, neatly
lettered with thirty or forty well-
chosen words describing the advan-
tages of the commodity to make it of
real selling value.
“Another small card inviting the
people into the store to see the dem-
onstration would add further to its
selling strength.
“Nine out of ten window displays
could be creatly increased in selling
efficiency with the addition of one or
two neatly lettered cards relative to
the goods on display,” continued the
Boss. ‘
“Will people read the cards?” en-
quired the Window Trimmer.
The Boss answered this query with
another: “Do you know how many
words the average person ordinarily
reads in a minute? Between two and
three hundred. From this you can
understand that a show card of thir-
ty or forty words would be read at a
glance. Of course peoplg will read
your show cards.”
—_—_+++>_____.
Square dealing is the business man’s
sun of success; by walking directly
towards it all shadows are behind.
Shipping Service
We maintain the best
shipping service that is pos-
sible, and guarantee our
customers that all orders
received will have our im-
mediate attention.
Our Shipping Service is
The Best.
. WoRDEN (GROCER COMPANY
Grand Rapids—Kalamazoo
THE PROMPT SHIPPERS
‘
(Unlike any other paper.)
DEVOTED TO THE BEST INTERESTS
’ OF BUSINESS MEN.
Published Weekly by
TRADESMAN COMPANY,
Grand Rapids, Mich.
Subscription Price.
One dollar per year, if paid strictly in
advance; two dollars if not paid in ad-
vance.
Five dollars for six years, payable in
advance.
Canadian subscriptions, $2.04 per year,
payable invariably in advance.
Sample copies 5 cents each.
Extra copies of current issues, 5 cents;
issues a month or more old, 10 cents;
issues a year or more old, 25 cents.
Entered at the Grand Rapids Postoffice
as Second Class Matter.
E. A. STOWE, Editor.
September 2, 1914.
POSSIBILITY OF A LONG WAR.
In business circles generally a feel-
ing of discouragement prevails be-
cause of the nearly unanimous infer-
ence that the German successes mean
a longer conflict than had originally
been expected. It will be perceived
that the inference drawn from the
German advance is exactly opposite
to the inference which the markets
drew in 1870.
To explain this anomaly, one would
probably have to turn to the contrasts
between now and 1870 in the Euro-
pean political situation; to the far
greater number of governments en-
gaged; to the fact that three or four
important land campaigns are now in
progress, as against only one in 1870,
and to the presumably much great-
er staying powers of Germany’s an-
tagonists, this year, while England
holds the seas and the German and
Austrian ports are blocked. It is
doubtless possible that the further
progress of events may modify or
alter this present point of view.
‘Nevertheless, the feeling now preva-
lent makes necessary some sober con-
sideration of what a really protracted
war would mean to finance and in-
dustry.
That it would mean continued de-
rangement of international fin-
ances, goes without saying.
This would be true not
only because of the consequent
longer embargo on international ex-
change and the longer extension of
the European moratoriums, but be-
cause of the prodigious drain on Eu-
rope’s capital. The war, including
mobilization, has now lasted five
weeks. If the expert estimates of
cost are anywhere near correct, a to-
tal expenditure of over one billion
dollars must have been involved al-
ready; for the figures on average daily
cost, with five great nations in the
field, have ranged between $25,000,-
000 and $50,000,000. In any case
—even if the war were to end next
week—investment capital would com-
mand a higher price as a result of it,
and continuance of fighting, through
a long series of months, would great-
ly aggravate that part of the situa-
tion.
It would undoubtedly also, keep up
relatively high prices for a market
such as - wheat—especially if next
Booghursun
MICHIGAN TRADESMAN
year’s European planting were to be
interfered with. Precisely what it
would mean to this country’s other
industries is less certain. A short
but very violent conflict of this sort
has usually meant that business of
neutral states was seriously dislocat-
ed, without having a chance for re-
adjustment to new conditions. If, as
in the Franco-Prussian War, hostili-
ties begun with August were virtual-
ly to end in September or October,
there would certainly be little oppor-
tunity for either establishment of new
American shipping interests or for
entry in a comprehensive way into
other neutral markets, hitherto sup-
plied by Continental Europe, or for
the founding of manufactories to
replace all the raw materials for which
we have been depending on the bil-
ligerent states.
Indication of a long war would un-
doubtedly, to a large extent, alter that
aspect of the situation. It would also
(as was our case in the Napoleonic
conflict) lead our merchants, traders,
and manufacturers to adapt _ their
whole machinery of business to the
altered relations of producer and con-
sumer. Such positive advantages as
the United States enjoys, from its
neutrality, its commercial and indus-
trial vigor, and its enormous produc-
tion of material which the European
world must have, it would to that ex-
tent enjoy on an even larger scale
with the war continued. :
But this, necessarily, is only one
side of the matter. The machinery
of trade, finance, and commerce is so
wholly different an affair from that of
1804 or 1806, that deduction from our
trade expansion in that period is not
safe to draw offhand. Nothing is
more perplexing, in any conjectural
glance ahead at the possible situation
in a protracted war, than the question,
how our own financial affairs would
be affected, if the United States were
to be continued for an undefined pe-
riod from access to European _ re-
serves of capital. Financial results
of the European war to date have
abundantly fulfilled the prediction
made by experienced financiers,
whenever a “general war” was talked
about in the quarter-century past—
that modern civilization would be
trying a wholly new experiment and
establishing wholly new precedents.
3
=
=
_.
What Some Michigan Cities Are
Doing.
Written for the Tradesman.
The health board of Flint recom-
mends a garbage incinerator for that
city.
Zeeland will have a home coming
celebration October 1 and 2.
Street signs and letter boxes are
being installed at Gladstone, prelim-
inary to free mail delivery.
Some of the mines have shut down
in the copper country as a result
of the European war and Houghton
county has established an employment
pump for the waterworks was defeat-
ed at the recent election by twenty
votes.
The Paper Press Co., of Wayland,
has opened a branch factory. at To-
ronto, Ont.
The contract has been let for build-
ing half a mile of concrete road from
Spring Lake to Welch’s crossing, the
first link in a concrete highway from
Grand Rapids to Lake Michigan.
Two dormitory buildings have been
complete at the Michigan State
School for the Blind, Lansing, at a
cost of $51,000.
The old municipal lighting plant at
Kalamazoo has been sold as junk.
The Battle Creek Chamber of Com-
merce is undertaking to secure
pledges to a bonus fund of $5 a mile
on all State reward roads built within
a ten-mile radius of the city.
The Deal buggy factory, at Jones-
ville, is running full time and the
Jonesville flour mill overtime, so that
here is one town at least that is not
suffering from the European war.
agency to provide work for the men.
Albion has opened a public bath
house.
A municipal greenhouse is being
constructed at Kalamazoo, near -the
lighting plant.
Portland has ordered a centrifugal
pump with a capacity of 200 gallons
per minute, which will be connected
with all the wells to relieve the water
shortage.
Petoskey wants a canning factory.
Ann Arbor will plant shrubs on the
triangles about the city and the Civic
Association has already disposed of
1,500 ornamental shrubs to citizens
for planting on private grounds in
promotion of a city beautiful.
The Business Men’s Association of
Potterville is taking steps toward es-
tablishing a bank in that town.
The eleventh annual soldiers and
sailors’ reunion and the first annual
Newaygo county fair will be held at
White Cloud September 7-12.
The proposition to bond Port Hu-
ron for $19,000 to purchase a new
A party of fifty-five Manistee mer-
chants were guests of Milwaukee
merchants recently.
Pontiac has arranged for 1,000
street signs, which will cost 8 cents
apiece.
The Garden Club of Alma recently
held a successful gladioli show. Mrs.
Francis King, prominent in forestry
and other good works in the State,
is at the head of the Club.
Almond __ Griffen.
—__+->—__—.
The Present Generation.
The old man by many years of per-
sistent labor had built up a big busi-
ness and was about to retire. Calling
his son, he told him of his plans, and
then asked:
*“How about it, can I leave and en-
trust the business to you?”
“Well, Pop, here’s a better plan.
Suppose you work just a couple of
years more and then we'll retire to-
gether.”
——_2-.-9—___
A little flattery now and then makes
customers of many men,
15
Effect of the War on the Sugar
Trade.
New York, Sept. 1—This company
realizes the difficulties which have
arisen by reason of the phenomenal
rise in the price of sugar. It appre-
ciates that it may be necessary for
you to explain to your readers the
present high price of a necessity of
life, usually sold at much lower prices
than now prevail.
The situation is so unusual as to
occasion universal comment, but the
rise is easily explained, and we desire
to make to you, and through you, to
such of your readers as are inter-
‘ested, the following statement:
In the first place, let us make it
clear to you that this company sells
less than 40 per cent of the refined
sugar used in the Unitéd States; sec-
ondly, that it does not own an acre of
sugar land and does not produce a
pound of raw sugar. It is entirely de-
pendent for its supply upon the grow-
ers of cane sugar of Porto’ Rico,
Cuba, Hawaii, the Philippines, Java
and other countries.
In normal times Europe has a beet
crop producing each year about §,-
000,000 tons of refined sugar. For ex-
ample the European countries, includ-
ing those now at war, produced dur-
ing the last campaign the following
amounts of sugar, computed in tons:
Germany .. 6.6562 bc.08 2,738,000
AUSttta i a 1,710,000
Branee | .2.... 00. 800,000
Russia 000s 1,750,000
Belem 20) 00:2... 230,000
Folland... 2.2. 230,000
Other countries ....... 796,700
Potal ooo 8,254,700
This constitutes about 45 per cent.
of the world’s total supply.
The war will mean a serious loss
to the European crop and has brought
about a tremendous advance in sugar
prices in European ports and an un-
precedented demand for raw and re-
fined sugars in_ this country and its
sources of production. We have been
compelled to raise our price for re-
fined sugar to an amount correspond-
ing to the increased price which we
have to pay for raws.
On July 28 raw sugar was sold at
3.26 cents per pound. On August 14
the price of raw sugar had risen to
6.52 cents per pound. ‘On July 15 this
company was selling granulated sugar
- for 4.40 cents per pound, since which
time it has been compelled to raise its
price to an amount corresponding to
that which it has had to pay for raws.
We sincerely trust that the threat-
ened loss of the beet crops in Europe
will not be so serious as estimated
and that the yield abroad may ap-
proach the normal. It is for the in-
terest of the refiner and dealer that
the consumption of sugar should be
as large as possible, as high prices
cause a reduction in consumption.
American Sugar Refining Co.
AS SURE AS THE
SUN RISES
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waele
Makes Best Bread
and Pastry
rt rte overhearing a meses one ten-cteercnne ‘
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BIG CITY METHODS.
They Can Be Utilized in the Country
Store.
Written for the Tradesman.
Just because a merchant may be lo-
cated in a small town is no reason
why he should conclude that he is not
in a position to take advantage of the
best methods of merchandising, ad-
vertising and store keeping which
haye been developed to their highest
degree in the cities. The merchants
in the smaller towns have the same
kinds of people to deal with, people
with the same needs and the same
preferences, as has the city merchant.
The only difference is that the city
merchant has more people he can ap-
peal to, although on the other hand
there aré more of him than there are
merchants in the smaller cities and
it is probable that the average store
in the smaller town will cater to very
nearly as many people as the average
store in the city.
This goes to show that the small
town store can appeal to its trade in
the same way that the city store does.
It can profit by attractive and invit-
ing window displays in the same de-
gree that the city store can; it can
let the Nationally-advertising manu-
facturer of the wares it handles work
for it just as the city store does; it
can profit by the proper sort of in-
terest on the part of its owner in his
customers; it can make a practice of
turning the spare time of its employes
into profit; it can be given the repu-
tation of a place where there is no
price-cutting, and its owner. can in-
crease his personal popularity and
even extend his credit by cultivating
good cheer; devices that have suc-
ceeded in the cities have succeeded
because they are good, and they can
be made to do the same thing for the
country town merchant.
Take the window displays in the
average small town store; they do not
“pull” the way they ought to. Any-
body can put merchandise in a win-
dow, but it takes a man who has giv-
en the proposition some considera-
tion to display wares so that exhibi-
tion will sell them. One of the first
things to remember is that the pros-
pective buyer wants to know a lot
of things which he cannot learn
merely by looking at the goods them-
selves. He wants to know, first of
all, what a thing is for, what it will
do; why he should buy it and what
it will cost. Unless he is supplied
with this information the buying im-
pulse will be lacking. He may be in-
terested, or curious, but he will have
to take a number of mental steps be-
fore he reaches the point where, he
says: “I want that.”
See that displays of goods are ac-
companied by sufficient explanatory
matter to give the people who look
at them a-chance to reach the buying
stage. That is the way the success-
ful window trimmers who draw the
big. salaries from the city stores plan
their displays. The small town mer-
chant who goes to the city for point-
ers. is often. bewildered by the ex-
tensiveness of the display, the wealth
of materials, etc., and overlooks the
underlying principle. The principle is
the same the world over. The small
town merchant can carry it into exe-
cution just as profitably as the city
merchant.
In this day of National distribution
of numerous articles in every line
when the manufacturers are doing
their utmost in the way of general
advertising the retailer often expects
this advertising to do more than it
should reasonably be expected to. In
most cases that sort of advertising
simply results in acquainting the pub-
lic with the fact that the goods are
on the market and that they have ex-
cellent qualities. This prepares the
field for the retailer but he must do
some work in order to reap the bene-
fits. He must let his customers know
that he is prepared to supply them
with such and such an article.
For instance, suppose a dealer has
a stock of underwear of a well known
and advertised brand, and most mer-
cantile stores nowadays will have such
a stock. People who come in to buy
underwear may never mention that
particular brand and if the dealer re-
mains silent he may assume that all
the manufacturer’s advertising is
worthless to him. On the other hand
if he will point out to the customer
that he is carrying the Blank line,
the customer will feel more inclined
to purchase it. The very fact that it
is being widely advertised indicates
that it has quality, since it seldom
pays to advertise a poor article, and
the customer is prety sure to recog-
nize an old friend in the name. Pub-
lish the fact in newspaper and win-
dow advertising; it will pay.
It ought to be easier for the retailer
and his sales people in the smaller
towns to be interested in their cus-
tomers than it appears to be, because
the chances are that most of the store
people will be personally acquainted
‘with most of the store’s customers.
In the cities it has been found that
this interest in the customer pays.
The greatest difference between a
poor salesman and a good one is that
the latter is sincerely interested in
what his customer is buying. Unless
the salesman can show an interest in
the wares he is showing he cannot
expect his prospective customer to be.
If this is true in the cities where a
large proportion of the salespeople
have never seen the people they wait
on before, it must be much more true
in the smaller towns where the sales-
man or saleswoman calls his custom-
er by his or her first name.
Of course insincerity is worse than
nothing at all, for if the customer de-
tects a false note, he is sure to resent
the attitude taken by the salesman.
The average human being is natural-
ly interested in other people. There
is danger of letting this interest get
too personal where the acquaintance-
ship is of too long standing, but that
can be guarded against. The normal
and healthy pleasure in being of as-
sistance to those who come into the
store will come easily to many sales-
men and will build up business for
the store.
Spare time in the retail stores of
the small towns is a much greater
MICHIGAN TRADESMAN
Proportion of the year than it is in
the city stores. There, when the store
has something that it is “long on”
and when there is a little time not be-
ing used, the sales people go to the
telephone and call up people they
know personally or whose names they
have as recent customers. It takes
but a minute to give a tip over the
telephone that a certain article which
the customer has been looking at has
been reduced in price or that such
and such a line has been reduced. The
salesman would very probably have
been doing nothing in that same time,
telephones reach almost every house,
and the store is bound to profit.
The day of “bargaining” or “trad-
ing” as some of the country folk still
call it, has passed. The successful
retailer lays in his stock of goods,
figures his overhead charges, inter-
est, etc., adds a reasonable profit and
decides how much he is to get for it
at retail. Thereafter the price is the
same to all comers until the stock
has got to be disposed of, when it
is reduced equally to all customers.
Every customer likes a bargain, but
the store that gets a reputation of
making a different price to every cus-
tomer is headed for the receiver’s
court. The man who has just made
a purchase and who sees another man
who beat the dealer down take away
a similar article for 20 per cent. less
is spoiled for all time as a customer
at that store, while the man who got
one-fifth off the “asking” price will
feel that he is paying more than any
article is worth thereafter if he does
September 2, 1914
not get a similar reduction, or will
feel that if he had dickered a little
longer he could have got a fourth off.
He, too, is spoiled. The city store
with its large transient trade has
found the cut price plan a bad one;
how much worse must it be for the
small town store which depends up-
on continued patronage of a limited
clientele?
Some of the traveling men in a cer-
tain Middle Western center are tell-
ing of a retailer in a small town near
there who gets all the credit he wants
from their houses and who is getting
a big trade in his community in spite
‘of faults in his system of doing busi-
ness. Why? Because he smiles. He
is cheerful and people like to go into
the store. The smiling contagion has
eXtended to all his clerks and, al-
though he is honest and hardworking
and reliable, even though he has
some things to learn, his smile and
his good cheer are what count the
most. They can be cultivated and
they pay. G.. D. Crain, Fr,
The Ventilation of School Rooms
Is a State Law Requirement
For years the heating and ventilation
as applied to school houses has been
one of our special features.
We want to get in touch with School
Boards that we may send them de-
scriptive matter.
A record of over 300 rooms ought to
be evidence of our ability.
Steam and Water Heating with
everything in a material line.
Correspondence solicited.
THE WEATHERLY Co.
218 Pearl Street Grand Rapids, Mich.
ARENA
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September 2, 1914 MICHIGAN TRADESMAN 17
82 Per Cent Gain in
Lily White Flour
City and state sales of Lily White for the month of July this year beat last
year’s record by 82 per cent.
We have had larger Julys than last year, but this July is the biggest we
have ever had.
We attribute our steady increase in sales to quality, service and square
dealing.
. Every woman who uses Lily White knows exactly what she is going to get
when she buys it.
We do not “skimp” on the quality when wheat is high nor get careless when
it is cheaper.
LILY WHITE
‘‘The Flour the Best Cooks Use’’
Wouldn't be used by the best cooks if they could not depend on its quality.
The best cooks have a habit of being proud of their cakes, pies, cookies,
bread, etc., and they want the kind of flour that will repay them for the thought
and skill they put into their work.
. Men whose women folks are doing home baking for them will hand out a
compliment now and then if they are wise.
And every woman who bakes anything at all is invited to buy Lily White.
VALLEY CITY MILLING COMPANY
GRAND RAPIDS, MICH.
This is a reproduction of one of the advertisements appearing in the daily papers, all of which help the retailer to seli Lily White Flour.
September 2, 1914
_—
= =—
— =
= =
Michigan Poultry, Butter and Egg Asso-
ciation.
President—H. L. Williams, Howell.
Vice-President—J. W. Lyons, Jackson.
Secretary and Treasurer—D. A. Bent-
ley, Saginaw.
Executive Committee—F. A: Johnson,
Detroit; Frank P. Van Buren, Williams-
ton; C. J. Chandler, Detroit.
Why Storage Eggs Are Higher Than
Last Year.
A number of committees have re-
cently been appointed, and certain
Governmental agents instructed to in-
vestigate the causes and legitimacy
' of advances that have recently oc-
-curred in some kinds of food pro-
ducts. For the possible information
of these, so far as their attention may
be directed to egg market conditions,
we present here the facts which have
undoubtedly influenced individual
operators in holding reserve egg
stocks at a slightly higher price than
was current at this time last year.
It should be understood at the out-
set that eggs are dealt in by thousands
of individual dealers in all parts oi
the country. The production of the
innumerable farmers is marketed
chiefly either by sale to hucksters
who drive from farm to farm in their
territory, or to the storekeepers in
the nearest town.
A few farmers who make a special-
ty of egg production market their
product directly in the larger cities.
In all of the larger towns and cities
of the interior, in the widespread
sections where eggs are produced be-
yond the needs of local consumption,
there are packing houses where eggs
are bought from the hucksters, the
storekeepers, or from farmers for ship-
ment to the larger cities, where they
are handled by wholesale receivers or
by jobbers directly. During the flush
season of production surplus eggs are
placed in cold storage for use during
the season of deficient production;
the incentive to do this is the oppor-
tunity for profit, and the business is
freely open to any person who may
wish to engage in it. Naturally, it is
chiefly undertaken by dealers who are
in the egg distributing business, and
in fact it is done by thousand of deal-
ers at all stages in the distribution.
Farmers store some eggs; not many,
but as many as they may desire; in-
terior dealers who buy largely from
hucksters, storekeepers and farmers,
store considerable stock; wholesale
dealers, jobbers and retailers in the
large cities also engage in the busi-
ness of storing. But all undertake
this business individually and without
combination. The patrons of the cold
storage warehouses are numbered by
thousands. Naturally, the factors
which influence individual dealers to
store or to refrain from storage, and,
having brought and stored, the factors
which influence the individual to sell
or to withliold from sale, are the facts
or supposed facts available as to the
relative production of each as to
future conditions of supply and de-
mand.
It should be borne in mind that
eggs accumulated during the season
of surplus production must, as a gen-
eral principle, be marketed before the
next season of flush production; for
the difference in value between one
flush season and the next is never suf-
ficient to make a year’s holding profit-
able considering the cost of holding
and the deterioration of value in com-
parison with fresh production a year
later. Consequently the storage of
eggs is profitable to all holders only
when the later conditions of supply
‘and demand prove that the quantity
carried was actually needed at a price
higher than cost, and in that case it
is evident that if less were carried
the deficiency would be still greater.
If the later conditions show that an
excessive quantity was held, in rela-
tion to the demand at a profitable
price, the surplus must be sold at a
loss; consequently the profitable deal-
ings of all who store must, as a whole,
be dependent upon their correct judg-
ment of the prospective conditions of
public need in relation to prospective
production and the supply carried.
All this may seem trite to the rank
and file of readers, but it may serve to
lay before investigators the principles
upon which surplus eggs are with-
held from sale during certain seasons,
and the limitations as to profit with
which operators are compelled to
contend.
In estimating the general situation
of the egg trade from statistics avail-
able at the present time condition
should be given to the following facts:
1. The receipts from November 1,
1913, to March 1, 1914, included im-
ports from Europe into New York
equal to 91,900 American cases of
thirty dozen each.
2. A mild and open winter from
December, 1913, to January, 1914, in-
clusive, gave a larger winter egg pro-
duction than usual and yet the de-
mand was sufficient to clear the stor-
age reserve closely by March 1, and
chiefly by February 1, at relatively
high prices.
3. The production of eggs from
March 1 to August 1 has been less in
1914 than in 1913 as judged by the
receipts as recorded, which, for
that period, show a decrease of about
207,000 cases.
4. The storage holdings on August
When in the market to buy or sell
FIELD SEEDS
Call or write
Both Phones 1217 MOSELEY BROTHERS
Grand Rapids, Mich.
Huckleberries, Sweet Cherries
Want regular supplies.
M. O. BAKER & CO
Correspond with us.
TOLEDO, OHIO
Try F. J SCHAFFER & CO.
Eastern Market Detroit, Mich.
EGGS AND LIVE POULTRY
WRITE FOR QUOTATIONS
Write or wire us when ever you have
POTATOES TO OFFER
LOVELAND & HINYAN CO.
236-248 Prescott St. Grand Rapids, Mich.
We have seed potatoes to offer in local lots
The Vinkemulder Company
Jobbers and Shippers of
Everything in
Fruits and Produce
Grand Rapids, Mich.
The only sealer
that does not get
your fingers
sticky.
That always
holds the tape
firm and ready
to grasp.
Saves half expense in
doing up packages,
Makes nicer package.
Our customers are
pleased.
We ship by parcels
post, both SEALERS
and tapes.
Write for prices.
Manufactured by Korff Mfg. Co., Lansing, Mich
The Korff Sealer
Geo. L. Collins & Co.
Wholesale Live and Dressed Poultry,
Calves, Butter, Eggs and Country Produce.
29 Woodbridge St. West
POTATO BAGS
New and second-hand, also bean bags, flour
bags, etc. Quick shipments our pride.
ROY BAKER
DETROIT, MICH. Wm. Alden Smith Bidg. Grand Rapids, Mich.
Use Tradesman Coupons
September 2, 1914
MICHIGAN TRADESMAN
19
1, wete less than on satne date last tome law. The indictment contains e e
ear as judged by the reports eight counts. In addition to con- M { h P L {
as ee a ai eee fo spitacy in restraint of trade, which is - : : a C rice 1S
PP the main charge, the exchange is ac- Ca 1tz1¢g ee
cover approximately one-third of the
total holdings in the United States)
and which show a dectease of 137,000
cases compared with Aug. 1, 1913.
5. The war in Europe has brought
into the situation a stimulating in-
fluence upon prices because it has ra-
moved the probability of any imports
of eggs from that quarter and made
probable more or less demand thence
for a part of the reserve held in the
United States.
6. Under these conditions a de-
mand for consumption equal to that
of last year after August 1 with no
increase in fall and winter produc-
tion, could not be supplied.
7%. The natural effect of a demand
at any given scale of prices in excess
of the supply is to force prices to a
higher level in order that the demand
and supply may dalance.
s. As compared with last year the
prices of eggs at New York—com-
paring the leading grades—are now
no higher for fresh gathered stock,
and lower for the fanciest nearby
eggs, than at same date last year; and
storage eggs are about 2 cent higher,
a degree of aglvance which would seem
no more than should be expected to
result naturally from the trade con-
ditions above outlined. And _ very
- shortly after this date last year stor-
age eggs advanced within 1 cent of
present prices.
—_+-->—_—_
Foreign Eggs Not to Be Feared Next
Winter.
Chicago, Sept. 1—Importations of
foreign eggs, which have constituted
the dark horse of the local produce
trade for several seasons, will cut lit-
tle ice in the trade this winter, ac-
cording to expressions from_ several
leading commission men. Some of
the receivers expressed an opinion
that the lack of foreign eggs in this
market would be aggravated by the
probable demand which would come
from the countries now engaged in
the war. Two weeks ago, when the
excitement was the highest, the writ-
er heard in several quarters a wild
story that Canadian houses were mak-
ing large purchases of eggs by the
carload from Western shippers with
a view to exporting them to Eny-
land and other foreign countries
friendly to that nation. Investiga-
tion developed the fact that these
stories were without ground, and that,
while a few carloads had been bought
by Canadian houses, the purchases
were not made with the intention cf
exporting them. The truth of the
matter seems to be that the export
business, as far as Chicago is con-
cerned, at least, will not amount to
much this winter. Despite this fact
there is the possibility that affairs may
take such a turn that exportations of
eggs will be possible for Chicago re-
ceivers. The market in this respect
is being closely watched by the spec-
ulators, who think they see a chance
for a big killing somewhere, but are
not certain just where.
Outside of the poultry and egg
business, but touching a number of
dealers in these lines, is the sweep-
ing indictment handed down last week
by a Federal grand jury in connection
with the Government investigation
of the Western Canteloupe Exchange.
The accusation was much the same
as the one which was pressed against
the Chicago Butter and Egg Board,
namely, that the Exchange was a con-
spiracy in restraint of trade, which
is illegal under the Sherman anti-
cused of illegal organization and of
being a monopoly. Of the Chicago
concerns which also handle poultry
and eggs, and which are included in
the indictment, C. H. Weaver & Co.
is the largest. For that firm indi-
vidual indictments have been return-
ed against C. H. Weaver, C. A. Weav-
er, W. F. Morf, L. B. Kilbourne and
I. D. Hale. When interviewed the
indicted men did not express any
great alarm. “I never thought there
was much to this investigation in the
first place,” said Mr. Morf, “and now
that the Government has placed us
all under bonds which are purely
nominal I am certain the Federal au-
thorities were convinced, at the close
of the grand jury investigation, that
they had been making a mountain out
of a mole-hill. Of course the indict-
ments had to be returned to save the
face of the Government. There will
be no further proceedings in the case
until fall. I fail to see how the grand
jury ever found enough facts to re-
turn the indictment. As I believe 1
remarked to you when this investiga-
tion started, the Western Canteloupe
Exchange does not control more than
40 per cent. of the production. With
that portion, which is less than half,
a monopoly is impossible. Besides,
the organization was formed at the
suggestion of the shippers around
Brawley, Cal., and was intended to
be a help to them as well as to us
in marketing a perishable product at
a price which will give a profit.” Many
prominent poultry men were ques-
tioned by the Federal grand jury
during the investigation in order to
get sidelights on the manner in which
the canteloupe business was conduct-
ed. Great secrecy surrounded the
hearings of the grand jury, and all
commission men who appeared before
the body were cautioned against tell-
ing what they said or what they heard
on the penalty of being held in con-
tempt of court.
One of the features of the poultry
market this week, which should not
be overlooked, is the large supply cf
springs on the market at reasonable
quotations, which vary a trifle from
day to day. This is unusual at this
time of the year. The condition is
caused by the fact that not many
milk-feds are going. into — storage.
Speculators have not been able to se-
cure advances on the market. The
result has been that a good many
springs. have been thrown on the mar-
ket, with prices which would other-
wise be much higher than they are.
2-2.
Increase in Poultry.
Cassopolis, Sept. 1.—Indications
are that there will be quite an in-
crease in the poultry deal here this
fall. Farmers are raising more chick-
ens, and had a fairly good spring. As
yet there is little poultry moving
here. So far have bought but very
few broilers, and ship all the old stuff
by express. Have shipped only
about six coops each week.
The egg deal looks fairly good in
this section. The quality is much
improved over what it was in July,
and we are getting fully as many
eggs as we did then. Shipping from
150 to 200 cases each week on the
market, as I do not care to put away
any hot weather eggs this summer.
Hardly know how the trouble in
Europe will affect the poultry and egg
deal here, but look for prices of same
to follow along with other products.
Think the storage egg deal a good
one this season.
H. M. Randall Jr.
—_2+2>____
But a crank ceases to be a crank
when he does you a good turn.
—_———_—--—-o—_——____.
A mean man always measures the
world by his own standard.
PRODUCE
COMMISSION
MERCHANTS
104-106 West Market St.
Buffalo, N. Y.
Established 1873
Liberal shipments of Live and
Dressed Poultry wanted. and good
prices are being obtained. Fresh
eggs scarce and selling well at
quotation.
Dairy and Creamery Butter of
all grades in demand. We solicit
your consignments. and promise
prompt returns.
Send for our weekly price cur-
rent or wire for special quota-
tions.
Refer you to Marine National
Bank of Buffalo. all Commercial
Agencies and to hundreds of
shippers everywhere,
The Grant Egg Candler
is the only REAL MECHANICAL Egg
Candler on the market. This statement
is verified by ‘written recommenda-
tions’’ from Merchants, Shippers, Pure
Food Inspectors, and Agricultural Col-
leges, who have used our Candler,
A merchant can candle eggs on his
counter, in plain view of every one,
as perfectly as an experienced egg
man without the previous experience
of learning ‘‘to roll the egg.”
Write for FREE booklet.
GRANT BROS. CO.
Shippers Eggs, Butter and Poultry
Kokomo, Indiana
Those Who Know
the delicious uses of
e
Mapleine
will thank you for
supplying them
Order from
Louis Hilfer Co.
4 Dock St., Chicago, I.
Crescent Mfg. Co., Seattle, Wash.
Watson-Higgins Milling Co.
Merchant Millers
Grand Rapids it Michigan
Satisfy and Multiply
Flour Trade with
“Purity Patent” Flour
Grand Rapids Grain & Milling Co.
Grand Rapids, Mich.
OFFICE OUTFITTERS
LOOSE LEAF SPECIALISTS
237-239 Pearl St. ‘near the bridge’ Grand Rapids, Mich.
NON-POISONOUS
Strike: Anywhere Safety Matches
Price for Price for
5 cases less than
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r cas
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No. 5 size—5 boxes to package,
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No. 5 size—packed 5 boxes in
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No. 5 size—packed 5 boxes in
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MARGUERITE
No. 5 size—packed 12 boxes in
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No. 5 size—packed 12 boxes in
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No. 5 size—packed 1 doz. boxes
in package, 12 packages eri? 18
3.50
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No. 5 size—packed 12 boxes in
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No. 5 size—packed 12 boxes in
package, 12 packages (144
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No. 5 size—packed 12 boxes in
package, 12 packages (144
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No. 2 size—packed 12 boxes in
package, 12 packages (144
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RED DIAMOND
No. 2 size—packed 12 boxes in
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boxes) in Gage oi... sccceccace 1.60 1.70
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‘RED TOP
B Size—12 boxes to package,
60 packages (720 boxes) to
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AL Size box—i2 boxes in
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CHICAGO BOATS
Ly. Grand Rapids 8:45 a. m. daily. except Sunday
" “ 1:45 p. m. Sunday only.
EVENING TRIP
Ly. Grand Rapids 8:40 p. m. daily.
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Line
Dandelion Vegetable Butter Color
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Make Out Your Bills
THE EASIEST WAY
Save Time and Errors.
Send for Samples and Circular—Free.
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Sere sae
MICHIGAN TRADESMAN
September 2, 1914
Command ede hand to ari oiifan outta
Seventh of a Course of Lessons in
Show Card Writing.
Written for the Tradesman.
In this lesson we take up the sub-
ject of layouts. By the word layout
we mean the design of a card as to
kinds and sizes of letters to be used,
featuring, spacing, ornamentation,
etc. In a sense the color scheme to
be employed may properly be con-
sidered a part of the layout, although
generally the word has reference t9
form rather than color.
The, layout is the vital part of a
show card. Important as are clean-
cut, well-proportioned letters, the de-
sign of the card is even more essen-
tial. Given good wording and a good
layout, a card hardly can fail to be
an effective piece of advertising, even
though the letters show some haste
or lack of skill But if the design is
wrong the whole work goes for
naught. The most exquisite lettering
can do little to help a poor layout.
In making layouts, taste, original-
ity, ingenuity—in short brains, find
a field for exercise; a field which is
ever new and ever varying and has
almost limitless possibilties. Skill in
lettering is a useful and valuable tech-
nical ability. Having once acquired
it, progress in it lies largely in at-
taining ease and rapidity in execution.
giving better finish and greater beauty
to the work, and occasionally acquir-
ing a new alphabet or a new style of
ornamentation. In its nature it does
- not affcrd wide scope for the artistic
and advertising factulties. These are
called into play in making the design.
As the number of possible good de-
signs is infinite. opportunity for the
exercise of taste and originality is
limitless.
The student should now provide
himself with a T square. While the
practice work outlined in this lesson
can all be done with a_ carpenter's
square and a common _ ruler, a T
square is the handiest instrument to
use in getting alightment lines on
to a card, and is a great convenience
and timesaver. For very large work
the 40-inch T square ‘is best. For
ordinary store work a shorter one
may be better.
The first thing to do in learning this
branch of the subject is to copy the
layouts of ‘good show cards. Find
the show cards wherever you can. Ex-
amples of a few simple cards and
price tickets have been given in this
series. You can use these. Study any
other show cards or pictures of show.
cards you may see, and make copies
of the layouts, of course selecting for
the present those of not too elaborate
design.
Textbooks on card writing contain-
ing plates of well designed cards often
are to be found in the public libraries.
These will furnish good models.
Figure A will show you what is
meant by copying a layout. With
pencil or charcoal, working on wrap-
ping paper, the backs of advertising
cards, or old newspapers, make the
alignment lines properly spaced and
sketch in the words, using merely
skeleton letters as is shown in the
cut. In your copies, for the present
omit any’ scrolls or ornaments that
you find in the originals.
For most of this copying work, do
not do much measuring of the original
as to the size of the letters, etc; use
your eye. With a few cards, particu-
larly such as contain a considerable
amount of reading matter, take accu-
rate measurements and make an exact
copy. If larger or smaller than the
model, draw to a scale. By an exact
copy I mean only as to the propor-
tions of the design. Use the quickly
made skeleton letters as before.
Having attained proficiency in copy-
ing layouts, you should next attempt
some constructive work in designs.
Take any suitable matter that comes
to your mind and make a layout for
a show card, one which will bring
out this matter in the most forceful
and pleasing manner you can con-
trive. Make a large number of such
designs, choosing matter relating to
different kinds and classes of goods
and which varies considerably.
In this work, as in the preceding,
stop with the rough layout; you need
plenty of practice of this sort before
you begin making cards with finished
letters. It is a good stunt to take
the same matter and make two lay-
outs, one for a “panel,” that is, a card
> ‘
taller than it is wide, and the other
for a “landscape,” which is a card
wider than it is tall. The student will
find that some matter can be brought
out more effectively in the one form,
some in the other.
Figure B shows two layouts of the
same matter, both panels. The stu-
dent will observe the difference in
featuring. No. 1 is incorrectly fea-
tured, No. 2, correctly. Generally
speaking when a price is given it
should be featured.
There are two methods of making
a layout, with both of which the stu-
dent should be familiar, for he will
need to use both. One is by close
calculation and the other by guess or
by “cut and try,” only with the
experienced card writer the guesswork
is remarkably sure and accurate. With
either method you first divide your
matter into lines and determine on
2
Bw
the featuring. Then if you are using
the closely calculated method, you
decide on the width of border you
would like, what size you want to
make each line of matter, and how
much space is needed between the
lines, also allowing space above the
top line of letters and beneath the
bottom line, between these and the
border line. Add these various meas-
urements and if the sum is greater or
less than the height of your card, then
you must diminish or increase, either
right through the layout or wher-
ever you can best spare a little or add
a little. - With: this method, before
you put on a mark you have the sum
of all the lines and spaces exactly
equal to the height of the card. This
is the right method to use when the
amount of matter is relatively large
for the size of the card, so that very
close economy of space is necessary;
and it is also used when there are a
number of lines of matter exactly equal
in value and importance, and which
should be brought out in the same
size of letter or figure. Ten or twelve
price reductions in underwear, for in-
stance,
In actual work, the practical card
writer does not make many closely
calculated layouts, except for cards
that, like those just spoken of, have
several lines of equal matter.
For a piece of ordinary work , the
card writer determines on the divic
sion of the matter into lines, which
words he will feature, etc., and, using
his T square to make the alignment
lines, proceeds to put on the card-
board, which has been cut the requir-
ed size, the layout he has formed in
his mind, without do‘ne any measur-
ing for letter-sizes and spaces. If he
runs short for room or has too much,
then he changes his alignment lines;
but ordinarily he gets them right the
first time and sketches in the words
at once, the layout being made and
on in little more time than it takes
to tell about it.
In the cuts shown, the guide lines
and the skeleton letter are made fair-
ly heavy, so as to come out plainly
in the reproduction. ‘In actual work,
you put on the layout as lightly as
you can and have it clearly visible,
for the less erasing you have to do
the quicker you can complete a card
the neater it will look when done.
On white or light cards the layout is
put on either with a lead pencil or
with a stick of French charcoal sharp-
ened to an edge. If the charcoal is of
proper softness and is used lightly,
the mark will. practically all brush
off with a whisking movement of a
cloth or chamois skin, and little or
no erasing will be needed.
By the practice on layouts here
outlined the student will begin to.
gtasp certain fundamentals, which for
clearness and deeper impression we
will tabulate under convenient heads.
‘September 2, 1914
enter eiarerrettaneteoont estenientacreterranenaee naam epson serine Speedie
MICHIGAN TRADESMAN
Fig.
1. Border. It adds greatly to the
appearance and_ effectiveness of a
show cards to leave space for a bor-
der. The border is separated from
the central portion of the card by a
line ruled with a brush. This line
may be light or heavy according to
the size and character of the card,
style of letters, etc. For a card of
medium size the border or space out-
side of this line-should be at least
from one inch to two inches in width.
In your practice work it is a good
plan to draw the separating line with
pencil or charcoal, keeping the letter-
ing inside. Later on the student will
be told about breaking the border line
when necessary. So far as practic-
able, keep the reading matter well in-
side the border line—space around the.
reading matter is desirable and effec-
tive.
2. The importance of space. Never
crowd a show card. Medium or even
small-sized letters with enough space
above and below them are more effec-
tive than larger letters that lack for
room. Crowding matter in the line
is almost as bad as_ crowding the
_lines. As a rule the letters in a word
should be placed fairly close together,
but between words there always
should be enough space to make a
clear separation in the eye of the read-
er—so that there will be no confusion
B.
nor running together of the letters
of two words.
The student doubtless has observ-
ed that capital letters, being of uni-
form height, do not require relative-
ly so much space above and below
them as lower-case letters, since
some of the latter project above and
others below the guide lines. The
space between lines of matter should
be governed somewhat by the relation
of the words, as well as by the kinds
and sizes of the letters. When a line
of matter is followed by another
closely related in meaning, less space
is required than when there is a
change or break in meaning.
Be careful not to run a line of mat-
ter nearer the right edge of the card
than it starts from the left edge,
that is, when it is supposed to go ex-
actly in the middle. If there is to
be any difference in space, it will look
better with the wider space at the
right.
3. Balance. Spacing naturally
brings up the topic of balance, which
can only be touched upon at present.
We speak of it here that the student
may have it in mind as one of the
points he is to observe in any show
card work he may see. A show card
should have balance. All the work of
the upper portion should not be bold
and heavy when all the work on the
lower portion is light and thin, nor
vice versa. Often a layout not per-
fectly’ symmetrical as to the two
sides is better and more effective than
the one that is entirely symmetrical.
But there should be balance between
the two sides. A skillful card writer
will offset a heavy word or a price
in large figures on one side of a card,
by a heavy word on the: other side,
placed somewhat further up or fur-
ther down. Perfect balance some-
times has to be sacrificed to the exi-
gencies of featuring and arrangement.
4. Featuring. Perhaps the most es-
sential element in successful card
writing is to be able to select the
important word or words in the mat-
ter and feature these so as to catch
the eye of the passerby. The re-
mainder of the message should be
made subordinate, although, of the
subordinate matter, some parts are
apt to require bringing out more
plainly than others.
Featuring is another very large
subject regarding which only the bar-
est outline can be made in this les-
son. Featuring is accomplished in
several ways. The best method for
most cards is to use large, bold,
heavy letters or figures, perhaps mak-
ing the featured portion still more
conspicuous by special color. For in-
acre een \ megane yah ieee ad apiahaerneeri
21
stance, suppose the price is the thing
to be brought out most prominently.
Then if you are using a white card
with black letters, the price may be
put in in large red figures. This
brings out the point that featuring is
accomplished not only by conspicu-
ous size but by conspicuous coloring
as well. Whatever is unusual or
striking in size, form, color or ar-
rangement, whatever will catch the
eye and arrest the attention, features.
Be always on the alert for new ideas
in“ featuring. Ella M. Rogers.
227 Orizaba Ave., Long Beach, Cal.
2-22
His Office.
An American tells of his tipping
experience at a certain hotel on the
Continent. The employes, in time-
honored fashioned, were lined up at
the entrance. Accordingly he distrib-
uted the tips according to the
schedule he had memorized from the .
guide book.
He was surprised though when
his progress to his cab was barred
by a lad in buttons.
“What do you want?” asked the
American.
“A few centimes, sir,’ said the lad,
“according to the usual custom, sir.”
“Well, what did you do for me?”
“Why, monsieur,” said the lad, “I
saw you get into the cab.”
fad
Fig. B.
MICHIGAN TRADESMAN
THE MEAT MARKET
How Reputation Helps to Build Up
“Route” Trade.
I happened to be in one of the
suburbs of New York one day not
long ago and, as it was getting to-
ward noon, I looked around for a
place where I could get a bite to
eat. Not liking a couple of restaur-
ants which I passed, I finally ap-
proached a policeman who looked
goodnatured, and asked him where I
could get a halfway decent meal in the
neighborhood. The best place, he
told me, was about five or six blocks
down from where I was, and while
it was not a fancy place, according
to the policeman, it was clean, home-
like, its cooking was good and the
meat of the best quality. “Why,” said
the policeman, “they get their meat
from Blank & Co., in the city.” I
knew these butchers and was rather
surprised to hear that they did busi-
ness in a section so far from their
market.
Thanking him for the information.
I immediately went there and got as
good a meal as he had promised me.
While I was eating a young man
tapped me on the shoulder, saying,
“How do you do, Mr. A—.” I
naturally looked up, and while the
young man’s face was familiar to me,
IT could not place him. When he
mentioned his name, however, I knew
him at once. although I had not seen
him in seven or eight years, the last
time being when he was a mere boy.
“What are you doing?” I asked
him. “And how are you getting
along?”
“Pretty well,” he replied. “I’ve got
the route in this section for Blank
& Co.”
As this was the same firm whose
name I had heard mentioned by the
policeman, I was interested, so I en-
couraged my acquaintance to sit down
and talk. .
“T serve this place, a few saloons
and about forty private customers,”
he went on, in reply to a question.
“My business amounts to about $400
per week,
“How do you come to do such a
big business way out here? This is
at least five or six miles away from
your market.”
“Oh, it isn’t so hard.” said he. “I
first drove out to a few customers
who used to live near Blank & Co.,
and who we continued to serve, al-
though they live away out here. One
recommended the other, and, besides.
that, I occasionally ask a customer
to recommend me to someone else.
I also watch to see when new people
come here. This is a growing sec-
tion and there are some nice families
J
living here. It isn’t hard to work
up a good-sized trade, because Blank
& Co. have a good reputation and
are well known for the quality of the
meat they handle and the reliability
of their service.”
“How long did it take you to build
up this route?” I asked.
"About a year and a half,” he re-
plied.
“How do they pay you on this
proposition?”
“T get $12 a week and 2 per cent. on
anything over $200 per week business.
It doesn’t make any difference wheth- -
er it is my order or not, I get the
credit if I deliver the order. This
works out well with me, especially
around the holidays, as there are a
great many people around here who
do not trade with us regularly, but
who, when they are in the neighbor-
hood of the store, and knowing that
we deliver out here, stop in and buy
their meat. I have $400 worth of
orders; that gives me % per cent. on
$200, and so I make $16—never less
and often more.
“I make only one trip a day up
here, and my customers give me their
orders a day ahead of time. So when
I deliver an order I get the order
for the next dav. Sometimes they
telephone or send a postal card, as
my wagon doesn’t leave until the first
mail is in.
“I have nothing to do except to
take care of this route. I get the rig
from the stable about 7 a. m., load up
and leave by 7:30. By 2 or 3 o’clock
I am through and get back to the
store about 4 p.m. I then turn in my
money and orders and I am through
for the day.
“There isn’t much trusting on this
route, either. Some are C. O. D., the
rest are weekly, but only those who
either own property or are highly
recommended get any credit at all.
All slow payers are put on the C. O.
D., list, and if they do not pay what
they owe in a week the boss gets his
lawyer after them before the account
gets stale. That usually makes them
settle up. As a rule, we lose their
C. O. D, trade, but we are satisfied
to let the butchers around here wres-
tle with the slow payers. They get
the beats and we look for the good
ones only.”—Butchers’ Advocate.
——_2>2.__
To Be Identified.
“Presently you may come into the
parlor, Waldo, and meet the com-
pany.”
“Well, for goodness sake, ma, tell
them plainly who I am. I’m sick of
old ladies asking ‘Whose little man
are you?’”
Cheap Eggs in China.
Julian H. Arnold, American Consul
at Chefoo, China, gives the following
information of prices for eggs in
Shantung, a province on the’ west
shore of the Yellow Sea:
“During recent the
years, since
completion of adequate transportation -
facilities for Central Shantung, large
quantities of eggs, fresh and in pow-
dered form, have been shipped
abroad. This trade has been made
possible by the running of refrigera-
tor ships to England, and I under-
stand efforts are being made to run
refrigerator ships across the Pacific
to carry Shantung eggs and beef to
America. The International Cold
Storage Company of Great Britain
has been buying fresh eggs this past
spring in Shantung for shipment to
England at 360 eggs for $1 United
States currency. Fifteen years ago
one could buy 900 eggs for this sum.
But 360 for $1 is considered the low-
est price at which eggs can now be
secured.
“The Shantung eggs weigh ten to
a pound and seem to be rather dark
in color. It is intimated that upward
of a million eggs a day are shipped
from Shantung during the season;
that is, during the spring, early sum-
mer and fall. For shipping purposes
they are packed in boxes, 500 to the
box, with straw filling. They are
shipped in carload lots, 580 boxes to
the carload, and repacked at Pukow
or Tsingtau for transportation abroad.
“A factory at Tsingtau also buys
eggs for separating the whites from
the yolks for making albumen and
dried yolks for shipment to Ger-
many.
“Considerable poultry is also ship-
ped from Shantung for transporta-
tion to England under cold storage.
The Shantung chicken is small and
poorly fed; dressed it weighs on the
average of one and one-half pounds,
and sells for 10 cents U. S. currency
in the Southern part of the province.
Goodly numbers of eggs or chickens
cannot be secured from any one pro-
ducer, as there are no such things as
poultry farms in China, each farmer
or household raising a few chickens
and eggs for market purposes, the ag-
gtegate making a huge sum total, as
the number of farms and households
is very large. Purchases of these
products, as well as of other farm
products, are generally made in the
market towns on market days, when
people from the surrounding country
take their produce to the market and
hold it there for general sale.”
—_>+.__
Canadian Egg Improvement.
Agents of the Live Stock Branch
of the Canadian Department of Agri-
culture have devoted much thought
and serious effort to improving the
conditions prevailing in the egg in-
dustry with a view to lessening the
waste arising from improper ‘than-
dling and marketing. The character
of this work is indicated by several
bulletins, issued by the Department
-during the early months of the cur-
rent year, an examination of which
shows the defects in the present sys-
tem and the principles upon which it
September 2, 1914
is aimed to correct them, to be identi-
cal with those in the United States.
The Canadian investigators and in-
structors have found, just as has been
found here, that the chief bar to im-
provement in egg qualities lies in
the general habit of buying mixed
qualities of eggs, including some that
are worthless, at a uniform or “case
count” price. This phase of the prob-
lem is dealt with particularly in a
bulletin issued last April by W. A.
Brown, J. H. Hare and W. H. Ault,
entitled “The Payment for Eggs Ac-
cording to Quality.” In this pamphlet
the authors show the “case count”
system of buying eggs from produc-
ers to be unfair; and that such a sys-
tem, by placing no premium on high
quality eggs, really creates an incen-
tive to careless methods.
The investigators have found a dif-
ficulty in encouraging a reform, in a
failure on the part of wholesalers to
make a proper discrimination in price
for quality; and it is said in the bulle-
tin that efforts to induce a system of
“quality payment” had been well re-
ceived by the distributing trade, al-
though a lack of recognized standard-
ization had made it difficult to carry
into effect the» advanced system. It
appears that thus far the reform, when
effected at all, has gone little beyond
the mere payment for eggs on a “loss
off” basis and has not yet resulted in
any general or adequate discrimina-
tion in the prices paid for different
qualities of merchantable eggs.
The authors show the absolute ne-
cessity of “candling” eggs sold at in-
terior points and offer to furnish,
through their department, a simple
egg candling device, made of card-
board and designed for use with either
a kerosene lamp or electric light.
Other interesting bulletins issued
by the same authors deal with the
method of candling eggs, and the
judgment o€ quality from the appear-
ance of the egg before the light, with
the suggestions for the care of eggs
by producers, with suggestions for
egg circle members and with the im-
portance of removing the male birds
from the poultry flocks during hot
weather. A more extensive bulletin
by W. A. Brown deals with the or-
ganization of co-operative egg circles
and gives the favorable results ob-
tained by members who have taken
advantage of this system of co-opera-
tive effort.
—__2+.___
Bay City is raising a fund to secure
the removal of the Fulton Mig. Co.
from Chicago to that city.
—_2++____
Most of the golden opportunities
offered you will not stand acid test.
MAAS BROTHERS
Wholesale Fish Dealers
€¢. RS
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Sea Foods and Lake Fish
of All Kinds
Citizens Phone 2124 Bell Phone M. 1378
1052 Ottawa Ave., N. W. Grand Rapids, Mich.
September 2, 1914 MICHIGAN TRADESMAN ?
New Store Fixtures
At Bargain Prices
(For Michigan Merchants Only)
SHORT time ago we made a few improvements in our wardrobes and cabinets; changes in the
nature of “refinements” and not affecting the fundamental ideas in our cases. Our policy is to
push the very latest make in our wardrobes and cabinets, and the small number of ‘‘old style”
cases which we have on hand we will sell (in Michigan only) at very attractive prices. These cases are
absolutely new and perfect. They are backed by our full guarantee, and the purchasers will get our com-
plete service. These cases are as serviceable and durable as our latest styles; we will gladly tell you just
what the changes have been. The number of these cases are limited, and they will be sold quickly.
Any Michigan dealer who is interested should get in touch with us at once. Tell us what you can use
and if we have what you need we will give you full particulars and quote prices.
P I NHESE Welch Revolving Wardrobes are
in the finest of stores all over the coun-
try, and will be in service for many
years to come. They were purchased because
they were the best fixtures on the market for
selling ready-to-wear apparel. You can now
buy these same wardrobes, in Michigan only,
at a big reduction—while they last. We have
them in both the floor type (as shown) and in
the wall type. There are enough of these for
only a few stores. If you intend to buy re-
volving wardrobes you should investigate this
offering now—it will pay you to come to
Grand Rapids to see them.
Quy
—
\ N y E also have a few of the telescope slide cab-
inets, of the type shown in the cut. These
are new, perfect cabinets and fully guaran-
teed. The merchant that can use them can get an
exceptional bargain. These cabinets are a vast im-
provement over racks, and at the attractive prices we
will quote enough merchants should want to improve
their stores with these fixtures to quickly dispose of
the few we have to offer. We also have a few ‘‘odd’’
show cases (new) and a few second-hand show cases,
picked up when installing new equipment, and these
are for sale at very low prices. Full particulars on
request.
r } NO those merchants who may be interested in new store fixtures we will gladly send
our catalogues covering everything needed by department, dry goods, apparel or
general stores in the way of equipment. These will show the very latest ideas in
fixtures. When in Grand Rapids, whether you are “in the market” or not, call at our
showrooms and let us show you our full line.
Welch Manufacturing Co.
Grand Rapids, Michigan
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BANKRUPTCY MATTERS.
Proceedings in the Western District
of Michigan.
Grand Rapids, Aug? 11—In the matter -
‘of William Dieters & Sons, bankrupt,
Holland, the first meeting of creditors
was held this day. Claims were al-
lowed. Creditors failing to elect, the
referee appointed Austin Harrington, of
Holland, as trustee and fixed his bond
at $500; thé trustee has qualified by the
filing of his bond. W. J. Carol, Isaac
Marsilje and Isaac Kouw, all of Hol-
land, have been appointed as appraisers.
The assets, if any, in this matter will
be very small and it is doubtful if any
dividend to general creditors will be paid.
In the matter of E. C. B. Judd, Inc.,
Muskegon, the adjourned special meeting
of creditors was held this date. All
claims filed to date have been disposed
of with two exceptions and the referee
made an order for the payment of cer-
tain administration expenses and the first
dividend of 8 per cent. in the matter.
This dividend will be paid at once. There
are considerable assets still outstanding
in the shape of notes and securities and
another dividend in the neighborhood of
10 per cent. can safely be expected by
general creditors.
In the matter of Lura Gardner, bank-
rupt, Grand Rapids, a hearing on the
petition of Corl, Knott & Co., Ltd., pray-
ing that the funds in commercial check-
ing account of the bankrupt be determined
to be covered by the petitioner’s chattel
mortgage, has been held. The _ referee
has filed his findings in substance that
the terms of the chattel mortgage were
not broad enough to cover funds in a
commercial checking account. The peti-
tioner has taken an appeal to the District
Court. The question is one of import-
ance, inasmuch as many mortgages are
drawn with this provision.
In the matter of John A. Innis, bank-
rupt, Grand Ravids, the adjourned final
meeting of creditors and hearing on the
petition for the allowance of claim of
Bessie R. Innis, was held this day. The
claimant and the bankrupt were sworn
and examined and the final meeting was
further adjourned to Sept. 11.
Aug. 12—In the matter of George P.
Dowling, bankrupt, Grand Rapids, an
order has this day been entered confirm-
ing the sale of certain of the assets of
the bankrupt to F. S. Bilston, Gran
Rapids, for the sum of $210. This estate
is very small, the balance of the assets
being uncertain and the dividend, if any,
to general creditors will be a very sm:3l
one.
Aug. 14—In the matter of Homer &.
*Ranes, bankrupt, Eaton Rapids, an or-
der has this day been entered refusing
the offer of A. A. Houghtalling, of Char-
lotte. for the assets. The offer amounted
to $175.
In the matter of Lewis J. McNaughton,
doing business as the Champion Quick
Repair Co., Lowell, the trustee has this
day been given a general order for the
sale of the assets, which consist of shoe
and rubber stock and repair machinery.
The sale has been fixed for Sept. 2, at
Lowell, and will be a public sale. The
total appraised value of the assets is in
the neighborhood of $1,000.
Aug. 18—In the matter of Holiand Rod
Co., Holland, the following have been
appointed as appraisers: David Leen-
houts, Irwin W. Allen and Con De Pree.
“The inventory has not yet been filed.
Aug. 19—James S. Reed, Grand Rap-
ids, has this day filed a voluntary peti-
tion in bankruptey, the adjudication has
been made and the matter referred to
Referee Wicks for administration. The
first meeting of creditors has not yet
been called. The schedules on file at this
office show assets listed at $925.00 and
liabilities are listed at $1,997.25. The
following are shown as creditors of the
bankrupt:
Alfred Hunter, Grand Rapids $ 70.00
John Miller, Grand Rapids ....... 53.53
Martha Staffner, Grand Rapids 726.00
Johnson Bros., Grand Rapids 55.85
B. T. Pierce, Grand Rapids ...... 25.98
Yuille-Miller Co., Grand Rapids .. 5.90
Petterson & Co., Grand Rapids .. ~ 4.25
Mr. Meyer, Grand Rapids ........ 7.50
P. Steketee & Sons, Grand Rapids 19.00
W. Murray & Sons, Detroit ...... 6.50
Mary Marquaski, Jackson ....... 265.00
Dr. Sumerlin, Grand Rapids 82.50
_A. Watkins, Grand Rapids ...... 5.30
Am. Window Cleaning Co., Grand
MAAR eo eae 3.00
R. Watkins & Co., Grand Rapids 2.40
Carroll & Huyge Co., Grand Rapids 24.10
Sanitary Milk Co., Grand Rapids 104.06
G. R. Savings Bank .............. 286.66
Collins Ice Co., Grand Rapids .... 59.61
Hydraulic Co., Grand Rapids ...... E
Foster, Stevens Co., Grand Rapids 7.00
Peoples Milling Co., Muskegon 18.80
Peoples Supply: Co., Grand Rapids 11.10
Home Fuel Co., Grand Rapids .. 36.70
Johnson Cigar Co., Grand Rapids 24.10
Holland Cigar Co., Grand Rapids 42.60
C W. Dierdorf, Grand Rapids .... 17.00
George Seymour, Grand Rapids .. 4.80
Barnett & Scully, Ionia ............ 6.80
Kuppenheimer Cigar Co., Grand
PRIS oe ee ace cokes cee 14.75
Grand Rapids Cigar Co. .......... 9.90
Grand Rapids Paper Co. .......... 6.03
H. Leonard & Sons, Grand Rapids 13.00
«<. H. Nagel, Grand Rapids ...... 680.00
Ramee
‘War of 1870.
MICHIGAN TRADESMAN
-H. Daane, Grand Rapids ........
Michigan State Telephone Co. .. 9.80
Rudell Creamery Co., Grand Rapids 7.50
Muskegon Power Co., Grand Rapids 10.10
Lewis Electric Co., Grand Rapids 2.13
Valley City Supply Wo., Grand
TRADIGS oR 3.75
Allenized Water Co., Grand Rapids 16.13
Cadillac Cigar Co., Detroit ...... 14.00
Holland Mutual Aid Society ...... 12.00
The assets are nearly all claimed as
exempt by the bankrupt and it is doubt-
ful if the dividend will be a very large
one.
Aug. 20—In the matter of G. W. Stev-
ens & Sons, bankrupt, Greenville, the
trustee has filed his final report and
account and the final meeting of cred-
itors will be called for within the next
few days. The account shows the fol-
lowing: Cash on hand as per second
report, $4,234.98; additional receipt since
the filing of second report, $44.41, total,
$4,279.39; disbursements for administra-
tion expenses, preferred claims and sec-
ond dividend of 20 per cent., $2,881.03;
balance on hand, $1,398.36. The estate
will pay a further dividend of about
10 per cent. Two dividends aggregat-
ing 30 per cent. have been heretofore
paid in this matter and the estate has
been continued for a long time, pending
litigation in the Supreme Court of. this
Siete which has only recently been set-
tled.
Aug. 21—In the matter of Holland Rod
Co., bankrupt, Holland, the first meeting
of creditors has this day been held. The
claims filed were allowed or referred to
the trustee to investigate and report.
Creditors failing to elect, the referee
appointed Henry J. Luidens, of Holland,
as trustee and fixed his bond at $5,000.
Mr. Luidens was the receiver for this
estate prior to the appointment of the
trustee. The receiver has been di-
rected to file his final account. The
first meeting has been adjourned to Aug.
28, and the officers of the bankrupt or-
dered to appear for examination. It is
understood that a composition with cred-
itors is to be offered by the bankrupt
at this adjourned meeting.
Aug. 24—In the matter of Richard W.
Elwood, bankrupt, Bellevue, the final
meeting of creditors was held this date.
Claims were allowed and the matter
held open pending the .trustee’s report
on certain matters and for declaration
of final dividend, if any, and closing.
The dividend, if any, will be a very
small one.
In the matter of the White Lake Trans-
portation Co., Hart, the trustee has filed
his final report and account and the final
meeting of creditors will be called at
once. The account shows total receipts
of $224.05 and disbursements for admin-
istration expenses of $33.16 and a balance
on hand of $190.89.
—_—__o+>__
Practical Joke Played on Napoleon
by Bismarck.
The late Carl Schurz once narrated
to me and a few other friends a con-
versation he had had with Prince
Bismarck concerning the causes and
consequences of the Franco-Prussian
Bismarck said that the
war was inevitable. It had to come
because France considered herself the
first Power in Europe, and was
alarmed, after the battle of Sadowa,
lest that place should be taken by the
new North German Confederation.
- The question which of the two Pow-
ers should be foremost had to be de-
cided, and the only question was
which should strike first.
Bismarck had not yet told the world
how. at the dinner table with Von
Moltke and Roon, he had “edited”
King William’s telegram from Ems,
describing his last interview with
Ambassador Benedetti—how he (Bis-
marck) had asked Moltke whether he
was sure that he could win in a war
with France, and how he then gavea
tone of insolence to Benedetti’s talk
and a tone of defiance to the King’s
rejoinder (both false), and by pub-
lishing the edited copy had touched
the match which had led to the uni-
fication of Germany. In this way he
provoked France to strike first, and
led all the world to believe that Louis
Napoleon and not himself was pri-
marily to blame for the war. In
other words, he deliberately used
France as an anvil on which to weld
the German empire together, and de-
ceived the other nations while the
process was going on, and until he
himself disclosed the damning secret.
Nw we are told again that France
is responsible because the German
Emperor and his advisers knew that
France would fight some time in or-
der to recover the provinces that had
been taken from her by Bismarck in
the other inevitable war, and that she
would probably take the opportunity
when Germany had another enemy on
her hands. Hence this war is de-
fensive from the German standpoint.
It reminds us of old Cato’s words,
delenda est Carthago. Carthage must
be destroyed because she has reasons
for fighting us at some future time,
and will probably do so when we are
engaged elsewhere.
Three years ago I visited the Nie-
derwald on the anniversary of the
declaration of war between France
and Germany. I first went to Ems,
and after taking luncheon at the rail-
way restaurant I sought the tablet
which marks the spot where King
William and Benedetti had their last
interview. The stone and the in-
scription were easily found, and I
expected to meet a good many en-
thusiastic people there. To my sur-
prise I was the only person who
seemed to take any interest in this
German Fourth of July. Nobody
else came near the patriotic memorial
while I was there. I then pursued
my journey to the statue of Germania
which was erected to commemorate
the German victory in that war. Here
I found no celebration, no flowers,
no speech-making, no soldiers, not
even a military brass band—only the
usual number of tourists, mostly for-
eigners. I thought that perhaps the
German people were not very proud
now of the practical joke played by
Bismarck on Louis Napoleon forty-
four years ago.. Horace White.
Reading Trade Papers a Credit Asset.
“No man in business can afford to
neglect the periodical of his trade; a
live trade paper presents every week
or month a fund of information on
business conditions and methods
which may save the readers from
making costly experiments. Papers
for the retail trade tell about methods
of selling, of keeping cost accounts,
of how to get rid of time-worn mer-
chandise, how to create a spirit of
loyalty and co-operation among clerks
and general employes.
“It is for the credit grantor to get
his customers to read consistently one
or two papers bearing upon their
trade. Generally speaking, the man
who gets nothing out of his trade
paper is a back number or is soon
going to be.”—Bulletin of the Nation-
al Association of Credit Men.
Lansing will continue its part time
school and factory courses this year,
giving students theory and shop prac-
tice alternately.
—_>-->—___
The Flint Board of Commerce is
asking the Grand Trunk for better
Pullman service to Chicago.
——_e-->
If you don’t want people to like
you criticise what they do.
September 2, 1914
World’s Biggest Dye Plant.
The reason for the world’s depend-
ence upon Germany for its supply
of dyes is explained by the remarkable
growth and expansion of such pioneer
companies as the Badische-Anilin &
Soda-Fabrik of Germany. By using
high grade native talent in solving
chemical problems unthought of a
few decades ago, and by fostering a
spirit of thoroughness among factory
workers through maintenance of nu-
merous benefits, this company has
welded its huge plant into'a unit of
unexcelled efficiency with $70,000,000
of gross sales annually.
The German plant has a frontage
of a mile and a half on the Rhine. A
bird’s eye view of the property pre-
sents an array of factory chimneys
whith suggests the industrial center
of a city rather than the headquarters
of a single concern. The plant is
in fact the largest of its kind in the
world,
Some idea of its size may be gained
from considering that 158 boilers, 13
dynamos generating 7083 kilowatts,
and a local waterworks, gas works,
and ice factory are operated. There
are 411 telephone sub-stations, 539
fire hydrants, and the company main-
tains its own fire department, includ-
ing 25 steam engines.
The number of workmen until
recently was 8,000, and besides 918
officials in the commercial depart-
ment, there is a staff of 217 chemists
and 142 civil engineers. There are
branch factories in France and
Russia,
The company was founded in 1865,
and introduced its products in this
country in 1871. Products comprise
the entire range of artificial organic
coloring matters—aniline, alizarine,
naphthol, resorcine, gallic acid dyes,
and synthetic indigo.
The entire industry has sprung up
from the preduction of dyes derived
from coal tar. This tar is a by-pro-
duct of the manufacture of gas and
coke. The Badische Co. also makes
its heavy chemical! re-agents which
are used to convert the initial mate-
rials into dyes.
The company maintains sanitary
dwellings for its workmen, pays pre-
miums for long service, and main-
tains a private hospital and a work-
men’s club for insurance against sick-
ness. There are funds for the sup-
port of the disabled and their de-
pendents and for old-age pensions.
The welfare department extends to the
maintenance of baths for women, a
lying-in hospital, a house-keeping
school, a library, and a workmen’s
savings bank. Similar club and pen-
sion benefits are maintained for offi-
cials.
——_+-+-.—____
Suspicious.
“So your husband kept house and
cooked his own meals while you were
away. Did he enjoy it?”
“He says he did; but I notice the
parrot has learned to swear during
my absence.”
—_~---.——___
The U. S. weather bureau station
at Muskegon has been removed’ to
the Lake Michigan waterworks.
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September 2, 1914 MICHIGAN TRADESMAN :
. Manufactured
Ina
Class by sei
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Made in
Fight Sizes
G. J. Johnson
Cigar Co.
Makers
Grand Rapids, Mich.
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TOP ROW: Guy W. Caverly, Orville Billings, Bert Kelley, W. E. Gray, W. D. Beach.
MIDDLE ROW: Geo. Hickox, F. B. Marrin, G. J. Johnson, H. F. Mcintyre, Jno. Dietrich, F. B. Aniba.
BOTTOM ROW: J. H. Brown, F. N. Mcintyre, T. J. Johnson.
We MUI OUEls
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September 2, 1914
How Prices Emphasize Worth of
Sugar Substitute. 2
The tremendous boost in the price
of sugar has emphasized the value of
having available sugar substitutes,
especially glucose and saccharine, al-
though the attitude of the Federal
authorities on the latter product is
seriously hampering its usefulness at
this time. If saccharine were given
its rights in accordance with the
finding of the Referee Board of Chem-
ists, it would probably come into
very general use now, when sugar
is so high. Glucose is already mak-
ing itself felt.as a practical commod-
ity to displace sugar.
But glucose, like saccharine, has
been seriously saddled with burdens
of prejudice at the hands of food
officials; burdens which it has taken
time to eliminate by a campaign of
education. The manufacturers of
saccharine are disposed to adopt sim-
ilar measures to clear away the pub-
lic misapprehension as to its nature,
.and there is some reason to believe
ultimately succeed. '
that they may
Hiere is the way Food Commissioner
Lucius P. Brown, of Kentucky, helps
along the cause of sugar substitutes
in his daily educational bulletins to
the consumers pf his State:
“The ordinary sugar of commerce
is known to chemists as sucrose and
is obtained, as is well known, from
many plants, chiefly from cane sugar
and beets. The sugar from cane and
beets is identically the same thing
and neither one is any purer-or bet-
ter than the other, contrary to popu-
lar ideas on the subject. Some other
plants which yield sugar are ordinary
sorghum, the maple tree, the sugar
palm, etc., and watermelons are full
of it.
“But the only kind of sugar which
competes commercially with sugar
from the cane and beet is not the
same thing at all, but is made from
starch and is known ordinarily as
glucose. It is made by mixing raw
starch, usually from corn, with water,
so as to make a milk, a very small
amount of acid, such as muriatic or
sulphuric, and is then added and this
is run into converters where steam,
under pressure, changes the starch in-
to a mixture of glucose and dextrine
(or gum). The acid is then neutral-
ized and the glucose whitened by
suitable means and evaporated in
vacuum pans.
“Glucose is found on the market
both in the solid and semi-solid or
syrup form. It is a wholesome pro-
duct, when properly made, and the
popular prejudice against it is en-
tirely unwarranted. It probably arose
from the fact that glucose was large-
ly used before the passage of the
food and drugs act to adulterate ma-
terials requiring to be sweetened. It
is, however, only about half as sweet
as cane sugar, and as usually sold
contains a considerable amount of
dextrine, the latter having no sweet-
ening power .
“Glucose got such a bad reputation
at one time that the makers now
usually sell it to the consumers under
the name of ‘corn syrup’ and various
MICHIGAN TRADESMAN
fanciful names, which it is un-
necessary to mention here. Since
a syrup is the evaporated juice of a
sugar-bearing plant, and since glucose
is made by an entirely different pro-
cess, the name ‘corn syrup’ for the pro-
duct, although sanctioned in 1908 by
the Secretaries of the Treasury, Agri-
culture and Commerce and Labor of
the United States, would appear to be
a misnomer. The consumer, there-
fore, ought to fully understand what
‘corn syrup’ means when he buys it
or eats it.”
—_---.—___
Difference Between Storekeeper and
Merchant.
There are many points of difference,
but they resolve themselves into > this
one, great difference:
The storekeeper is first and foremost
a buyer and, therefore puts his chief
effort on the buying of his stock; in
fact puts little or no effort on the sell-
ing end of his business.
The merchant is a good buyer. He
must be, or he would not succeed. But
his principal study and his harvest work
is in the selling of the merchandise he
has bought so well. He realizes that—
no matter how advantageously he may
have bought his goods he will not be
able to realize any profit, until he has
sold them. He also realizes that within
his class there is very little advantage
to be secured in the matter of price
when he buys, and that therefore his
chief effort in buying must be made
in the selection of his wares, rather than
in trying to obtain them at lower price.
That is why these real merchants stick
to the house which renders them an ef-
ficient service—in the way of carefully
selected stocks from which to fill their
wants between seasons. That is why
these successful merchants seldom “shop
around.” They keep posted, of course,
but the great majority of their pur-
chases are made from a very small num-
ber of houses. They know, from exper-
ience, that by doing this they create for
themselves a standing with their sources
of supply which in the long run will
make up for any shading of price which
they might have secured by splitting
their patronage, and that whenever any
of their houses has anything especially
good to offer they will have first call.
The proposition, thus, works both
ways: The retailer gets better service;
the wholesaler or manufacturer from
whom he buys has a better and more
profitable customer.
Isn’t it worth while for the wholesaler
and manufacturer to make a steady, con-
sistent, persistent, intelligent effort ‘to
make merchants out of his customers—
instead of allowing them to remain in
the rut of storekeeping?
But the effort must be kept up. It
must be persistent. It must be con-
sistent. It must be along intelligent
lines. A spurt is all right if the race is
a short one, but merchandising success
is not a matter of short distance racing.
It involves a great deal of continuous
study, a great deal of continuous work,
and so whatever the wholesaler and
manufacturer ‘undertakes to do in order
to make merchants instead of storekeep-
ers out of his customers must necessar-
ily call for consistent, persistent and in-
telligent thought and labor.
27
In a Class
by Itself
The wise grocer will not offer any substitute for
Shredded Wheat
because he knows there is no substitute for it.
Shredded Wheat is in a class by itself. It stands
alone, unique and incomparable. The nutritive value
of this food is due to the shredded process—and the
process is ccvered by many patents. We are edu-
cating thousands of persons to eat it every year.
You are our distributor. May we ask your cO-opera-
tion in getting it to the customers in a fresh and
appetizing way?
TRISCUIT is the Shredded Wheat wafer
—a crisp, tasty whole wheat toast—delic-
ious with butter, cheese or marmalades.
Shredded Wheat Biscuit is packed in
odorless spruce wood cases which may
be readily sold for ten or fifteen cents,
thereby adding to the grocer’s profits.
MADE ONLY BY
The Shredded Wheat Company
NIAGARA FALLS, N. Y. ;
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er Beware of IMITATIONS. Ask for Sample and Booklet. Kes
aS Write us for Agency Proposition. eS
x H. M. REYNOLDS ASPHALT SHINGLE CO. x
ong Original Manufacturer GRAND RAPIDS, MICH. PX
ROA oC
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ROS O WINDING WIR ALI QS SOQ QU SHOUD ACHAT ACH AGA S TI QOD ACH AU AO
EAC OO OAE OOO AEE AERO EEOC ROCESS
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Spraying “a |
Largest Line
BRAND
- Compounds
“Superior Quality
Our Paris Green packed by our new American System,
Reliable dealers wanted:
CARPENTER-UDELL CHEM. CO.,
Address vept. T., .Grand Rapids, Mich.
MICHIGAN TRADESMAN
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Fate’s Choicest Gift to a Woman.
Written for the Tradesman.
Fate has her favorites. She is kind
or cruel as is her whim. When she is
making up the equipment which she
will bestow ona baby girl, if she has
a fond and tender feeling toward her
passive little recipient, she implants
in the diminutive brain a certain pe-
culiar kind of very gray matter or a
bump—as the old phrenologists would
call it—that for lack of a better name
we will call the instinct for dress.
The capricious old lady may seeming-
ly be very heedless of what else she
puts into the outfit, may even skimp
somewhat on other gifts that we call
mighty good, such as beauty, general
mental acumen, money, blood and the
like; but when she puts in this in-
stinct for dress in liberal amount you
may be sure Fate is very well dis-
posed toward her little beneficiary,
and intends to keep a protecting eye
on her through all the perils of her
earthly journey.
When Fate takes a dislike to a girl
child and wants to cause the hapless
and helpless little one to go blunder-
ing and stumbling through life, an
‘absurd and ridiculous figure, a humil-
iation to her friends and a laughing
stock to"her enemies—then the mali-
cious old fiend, in arranging her. par-
cel of gifts, is careful to omit the
instinct for dress. Very likely she
will throw in lavishly of other seem-
ingly more important largesses, in
order that her unjust and heartless
discrimination may escape detection.
For Destiny well knows that the fav-
ored tiny woman on whom she be-
stows her apparently trifling yet really
priceless gift, will as time rolls along
be able by means of that to secure for
herself about all else she may care
for. She has the open sesame that
will unlock before her neat and taste-
fully shot feet whatever doors, social,
matrimonial, professional, she may
care to enter.
And as to that other. on whom she
places her malediction, Destiny knows
that those other specious boundies,
thrown in with such careless gener-
osity, are a mere blind. They will
turn to Dead Sea apples in the hands
of the unfortunate victim of Fate’s
disfavor, for she lacks the great es-
sential to womanly preferment.
All which is but another way of
saying that in order to arrive a wom-
an must know how to dress. And
some do and others, alas! do not.
Some know it without having to
learn. “Gift,” you say? That’s pre-
cisely what I have been telling you.
There are tiny girls that know all
about the styles and work them out
‘Sust a splendid girl.”
in their dollies’ wardrobes, long be-
fore they are able to read and write.
To them the whole vast and intricate
subject of modes, fabrics, draperies,
garnitures, color combinations, is an
open volume almost from infancy;
and this when their mentality in
other respects is very ordinary. There
are women who have so sure a sense
of what is the proper thing to wear,
that if cast on an island in the sea
with no communication with the
outer world and compelled to remain
there ten years wearing their old
clothes, once they got ashore they
could walk into a modiste’s shop and
pick out the latest and most correct
and most becoming styles for a new
wardrobe without taking five minutes
to post up.
“What will clothes do for a wom-
an?” What won't they do?’ Correct
dressing acts as the great supplement
for shortages in brains, looks, birth
and education. Sometimes it seems
to answer as a fairly satisfactory sub-
stitute when there is almost or com-
plete lack in one or more of those
other great departments. Good dress-
ing commands the respect and ad-
miration of her own, the entire de-
votion of the opposite sex.
“Men are. strangely inconsistent.
The prevailing style in women’s dress
always is a target for shafts of mas-
culine wit and ridicule. They ad-
vocate what is sensible and econom-
ical and then fall for the latest mode.
The sensibly dressed girl never has
a beau. A husband will be Luc‘fer-
proud of a well-groomed wife, even
if she doesn’t know so much as the
multiplication table, and_ heartily
ashamed of a college graduate spouse
who doesn’t understand getting her-
self up.
Alas, there are women, the grown-
ups from the babies already describ-
ed who are the derelicts of Destiny,
women who lack the instinct for
dress! To such a one a description
of a pattern is a labyrinthal puzzle,
a fashion plate is an inexplicable
mystery. Such women are the despair
of the dressmakers. When left to
their own devices and the strategies
of unscrupulous salespeople, they in-
variably buy the wrong things, which
they wear in blissful unconsciousness
of the outrage they are committing
against aesthetic eyes.
Augusta for example. My spirit
fairly groans within me when I think
of Augusta in connection with the
subject of dress. Now Augusta is
what all of her friends—and I deem
it an honor to be classed as one of
them—what all of her friends call
I might fill up
the entire limits of this article with
qualifying adjectives, cramming them
in closely one after another, and still
not do full justice to her noble traits.
She is intellectual, she is broad-
minded, she is learned; she is unself-
ish, considerate and gentle; she is
shrewd, tactful and practical, equally
at home in the realm of ideas and in
the world of work. But—it pains me
to say it—she is strangely careless
as to her appearance, is in truth a
genuine dowdy.
While she was working her way
through college, performing miracles
in. making one dollar do the work
of five, besides ranking every other
student in her class, we didn’t won-
der that she often went shabby. There
was excuse for it—she had to. But
we all thought that when she got
into easier circumstances she would
dress more tastefully,
But prosperity has failed to work
the change we hoped for. Augusta
has been out of school a number of
years now and earning steadily. Re-
cently she secured a fine position as
head librarian at S—, with a liberal
salary. We are all so anxious she
shall succeed, and just one thing, or
rather the lack of just one thing,
stands in her way, that one thing
being what is included in the compre-
hensive word clothes. Augusta is not
at all ill-looking and has a fine, dis-
tinguished presence. Well dressed
she would be very impressive. But
who feels any awe for a woman in
a rumpled collar and a passe hat?
I called on Augusta lately. Clad
September 2, 1914
in a faded corduroy dress that cer-
tainly never was beautiful and which
must have seen its best days some
time ago, she sat at her desk, which
was piled high with volumes _ of
science and philosophy. She mur-
mured something to the effect that in
her position it is important to keep
up.
I met a number of her assistants
and was chagrined to note that while
she easily rises head and shoulders
above them intellectually, they were
every one better and more becoming-
ly attired than she. I agree with her
that it is important that a person
in her position should keep’ up
—in other things as well as in book
learning. What she needs now is not
more knowledge but a better appear-
ance. Would it do to speak to
Augusta, or would it only wound her
without effecting any improvement?
I fear the latter, for evidently she 1s
one of the victims of Fate’s disfavor,
destined to go through life lacking
the instinct of dress, making her toil-
some way unaided by the mighty
power of good clothes. Quillo.
—_——_»-2.>______
A Little Verse for the Day.
To every man there openeth
A way, and ways, and a way,
And the high soul climbs the high way
And the low soul gropes the low;
And in between, on the misty flats,
The rest drift to and fro.
But to every man there openeth
A high way and a low,
And every man decideth
The way his soul shall go.
John Oxenham.
—__» 2.2
Theodore Borst, general dealer,
Decatur, writes: “The Tradesman is
just as necessary as a good scale.”
Ornamental Writing
Pen Lettering
Coast Manual.
Coast College of Lettering
Germain Building
LOS ANGELES, CALIFORNIA
We teach the following branches by mail:
Show Card Writing
Business Writing
Pen Drawing
Automatic Pen Lettering
Show Card Writers’ Supplies
The Famous Eberhard Brushes
Cost Brand of Dry Adhesive Colors
(To be mixed with water)
A Text Book for the Sign and
Show Card Writer, $3.00
Send for Catalogue of School and Supplies
Engrossing
Round Hand
Flourishing
September 2, 1914
MICHIGAN TRADESMAN
29
Stock
Corn Puffs
Now
The Third Puffed Grain
Prof. A. P. Anderson some
years ago created Puffed Wheat
and Puffed Rice and millions
have found them the most de-
lightful cereals ever served. For
eight years he has worked to
failed again and again, but at
last he succeeded. Now we offer
this grain, steam exploded, in
the fascinating form of Corn
Puffs.
You have never known any
product of corn anywhere near
Orn
e so delightful. The toasted corn
— WW ith flavor is brought to its fullness
by an hour of terrific heat. And
d it comes in fragile, porous glob-
oaste ules ready to crush at a touch,
Packed 36 pkgs. per case
Bubbles Your cost $425 “ “
Advertised price 15c per package
Corn Puffs will be widely ad-
vertised, beginning at once. The
same advertising methods which
66 have made Puffed Rice and
} he Puffed Wheat so well known
will be used.
\ \ } : hi You may not be able to get
itc Ing Corn Puffs immediately, How-
ever jobbers will be supplied
FKood’”’ just as fast as we can make the
goods. We hope you will put
the goods in stock as soon as
your jobber has them.
The Quaker Oats @mpany
CHICAGO
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MICHIGAN TRADESMAN
September 2, 1914
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Arrange Your Stock to Increase
Your Sales.
Written for the Tradesman.
Consider your store and stock as
a large amount of advertising space
for which you are paying good money
and from which you should be receiv-
ing substantial returns. Your store
building serves you, or _ should
serve you, in two ways. First, it
furnishes shelter and storage for your
stock, room where customers may
come and examine your goods, make
purchases, etc.—in short, a place to do
business. Second, by the opportunity
which it offers for the display and
arrangement of goods, it furnishes,
when this opportunity is properly
utilized, an immense and ever-increas-
ing means of gaining more business.
The principle is simple. A lady
comes in to get some article she has
in mind. So far as that particular
item is concerned, it is only a ques-
tion of pleasing her as to kind and
price. But if, while obtaining that
article, she sees other things—per-
haps something in an entirely new
line that attracts her greatly and
creates a want where none existed—
or if she is reminded to get articles
she is needing but which had “slipped
her mind,” and you sell three or four
‘items besides the one for which she
‘came in—then the business-gaining
power of your store and stock is
being to just that extent utilized.
This business-gaining power is
something that belongs to you. You
pay for it when you pay your rent,
purchase furniture and fixtures, buy
your good:, etc. But inasmuch as
it is somewhat intangible and not the
thing you have in mind when you
draw your check to your landlord or
remit to your wholesaler, like many
other precious by-products. or what
might be precious by-products, it of-
ten is allowed to go largely to waste.
In your efforts to increase efficiency,
wouldn’t it be well to utilize the
highest possible percentage of this
advertising, business-gaining power?
If you are getting only 40 or 50
per cent, you are suffering a loss just
as serious as if you were paying for
expensive newspaper space and fur-
nishing poor copy for the advertise-
ments.
Is your stock logically arranged?
Could you give the reason why you
have the silks, or the wash goods, or
the notions just where they are? If
you can not, if you haven't given
hard thought and a great deal of it
to this very matter, then the chances
are. that the arrangement of your
stock is far below 100 per cent. ef-
ficient. :
The nature of the goods should
govern largely. what place shall be
assigned them in the store. Some
lines should be given just as sightly
a position as possible. Others should
be somewhat secluded. Very many
women will shun a corset counter that
is near the main entrance or other-
wise conspicuously located. If you
have a corset fitting room. the stock
should be convenient to it. Natur-
ally this will be somewhat to the
rear or possibly on the second floor,
or, in a very large store, even above.
See to it that you have some corset
display in the windows or in some
other prominent |place. Also that
the corset department is plainly
marked and that there are leaders
placed here and there showing just
how to reach it.
Use all the brains you have in
determining what lines shall occupy
the best portions of your main floor
space. Then by a little clever strat-
egy extend the domain of conspic-
uous and telling display to other parts
of the store.
Make it a strong point to place
goods you are anxious to sell where
they can not help being seen by
customers whose main purpose is to
buy some special offering in another
line. Suppose for instance you are
showing a great big bona fide bargain
in blankets. You had a chance to get
‘a specially good value, bought a
liberal amount, are offering them at
a low margin and are advertising
them effectively—are in fact creating
quite a sensation. See to it that the
effort you are making on that line
of blankets sells a lot of other goods
as well. Don’t give them a place
near a main entrance. If you do,
many customers will come in, secure
the bargain in blankets and go, with-
out purchasing another item. You
are too long-headed to encourage
that kind of thing. Better put those
blankets well to the rear. Customers
will walk the length of the store to
secure so rare a_ bargain. Then
arrange other goods, specially at-
tractive items of various kinds, along
the line of march. Have you never
noticed how some women in quest
of a particular article will stop a
half dozen times to examine other
goods on their way to get that?
Profit by this tendency. Study the
various routes through your store
with.a view to their advertising pos-
sibilities,
Lines of goods that have to be
handled on a low margin, that are
trade-drawers rather than profit-
yielders, should not as a rule be given
the most valuable locations in the
Season Is Now On
Increase your sale by showing a good
variety in the different styles and quali-
ties: It will be to your interest to look
at our line, because it is one of the
most complete in Michigan. Cotton,
Wool and Woolnaps in Tans, Greys,
Whites and a beautiful assortment of
Plaids, Also Crib and Bathrobe Blan-
kets in many different patterns.
PAUL STEKETEE & SONS
Wholesale Dry Goods Grand Rapids, Mich.
P. S.—While attending the Fair, be sure and make us a call.
Write for the Latest
“Buffalo” Catalogue
It illustrates the finest line of popular-priced
Trunks, Suit Cases and Traveling Bags on the
market.
Buffalo Trunk Mfg. Co.
127-139 Cherry St., Buffalo, N. Y.
JULIUS R. LIEBERMANN THE
Michigan Sales Agent SOLID CONSTRUCTION
415 Genesee Ave. Saginaw, Mich. LINE
Gloves and Mittens
Are a Profitable Line in
Every Dry Goods and
General Store Stock &
WE are in a position to offer some exceptional values
for men’s, women’s and children’s wear—fact is we
believe our assortment this year to be the best we have ever
had. Samples are being shown by our traveling salesmen.
They will be pleased to figure with you.
Grand Rapids Dry Conds Co.
Exclusively Wholesale
Grand Rapids, Michigan
September 2, 1914
store. There should be a card or
other notice posted in a conspicuous
place, calling attention to the fact
that you have such and such goods
and where they are to be _ found.
Then make shoppers walk past other
displays to reach them.
If you have a rest room—and even
the small country store need; one—
its maintenance brings you no direct
returns. Get advertising out of it by
making displays that customers can
not help but notice on their way to
and from the rest room.
This advertising idea should not
be carried to the extent of conflicting
unduly with other fundamental prin-
ciples that should govern interior ar-
rangement. How far a customer will
go cheerfully to see a given line de-
pends on the kind of goods. No
sensible person objects to going to
the second floor to see suits and
wraps, provided there is an elevators.
Notions, on the contrary, should be
placed where they can be reached
quite handily. :
The natural and convenient asso-
ciation of allied lines of goods should
not be disregarded, nor such arrange-
ment as will facilitate the taking care
of the trade by the salespeople.
Seasonableness should be consider-
ed in assigning your most valuable
and important space. Umbrellas must
be featured on rainy days but may be
relegated to the rear in snowy weath-
er in the winter. Almost constant
changes are necessary to bring differ-
ent lines into prominence at the most
favorable time. Changes are desir-
able anyway, in order that the stock
always may present some new phase
to the most frequent visitor.
The aesthetic must never be lost
sight of. Beautiful, stylish goods
have an inherent advertising power.
They not only sell themselves if
rightly displayed, they add to the
tone of the store. Good taste in ar-
rangement brings out the excellen‘
points of all such to the best advan-
tage, and will also make of very plain
and commonplace items pleasing and
attractive displays.
To place and arrange your stock so
that it will look the best possible, so
that the goods will practically — sell
themselves and at the same time be
conveniently accessible to customers,
and so that the work of the store can
be done without needless waste of
steps on the part of your helpers—
this is your problem of arrangement,
a problem by no means easy. Much
of your success depends upon the
correctness of your solution.
Fabrix.
— 7 2 2__
Advantages of the Credit System.
Written for the Tradesman.
First, from the customer’s stand-
point: It saves carrying a purse or
a check book every time a visit is
made to the store. It saves making
change with the deliveryman when
goods are ordered by telephone. It
Saves staying at home to pay for
goods which may be left with a ser-
vant, a child, a neighbor, deposited
on the porch or set into the kitchen.
It saves keeping money in the house
to meet daily expenses, which is un-
desirable when roomers, boarders and
MICHIGAN TRADESMAN
others have the freedom of the hail,
parlor or sitting room, and the house-
wife would feel that her money was
not safe except under lock and key.
And then it is so much trouble at
times to find the key.
By not keeping much money on
hand people escape the temptation to
use it for some other purpose than to
pay for necessities and be short of
funds when goods must be paid for.
Even when shopping, credit buying
saves one from making loans to a
friend.
An account at the store enables
many a man to settle his bills prompt-
ly at pay day and know that his
money has gone for necessities, when
otherwise much of it would be frit-
tered away unwisely. The paid store
bill shows just how much has beén
expended weekly or monthly or dur-
ing the intervals between pay days
without the debtor having to keep an
account. It shows for what money
has been paid and enables one to
economize in future if possible.
The credit system enables people to
-be fed, clothed, warmed and housed
while earning the money for such
purposes. In this respect it puts one
on an equal footing for work or busi-
ness with others, without which they
would not be able to hold their jobs
or secure business patronage.
These are some of the advantages
of the credit system, and it should
be noted that they are all for the
benefit of the debtor. ,It costs the
merchant much to extend these ac-
commodations, to give his patrons
these advantages.
He must obtain compensation in
some way. People who are benefit-
ed in the ways specified expect that he
knows enough to look out for his own
interests, and that he does not work
without pay.
Every merchant ought to be brave
enough to openly make concessions
to the cash customer, and he ought
to be honest enough to admit that he
cannot meet every competition and
sell goods on credit.
E. E. Whitney.
—-_>>~>_—.
Exterminate the Rat.
An adult rat will on the average pro-
duce young six times yearly and from
six to twlve young in each litter.
There have been known cases where
a full grown female littered twelve
times in one year.
A rat can reproduce when _ three
months old. i
This remarkable fecundity, together
with the instinctive secretive habits of
the rat, which being an animal of noc
turnal habits, lies hidden during the day
and is active at night while his human
foe is asleep, readily accounts for the
large rat population in any locality and
emphasizes the difficulty of rat destruc-
tion.
Rats can be destroyed by trapping,
poisoning, and by using natural enemies,
as certain breeds of cats and dogs.
To insure success by these measures
it will be necessary to curtail the
supply of food for the rat by prop-
erly disposing of garbage and table re-
fuse and by preventing rats from gain-
ing access to such food as is contained
erally secured by elevation of the struc-
31
in pantries, groceries, markets, stables,
etc. :
To merely keep premises clean and
free from rubbish will be but little bene-
fit, as rodents generally, even when
abundant rubbish is available, prefer
more secure covert, as that beneath floors
and within double walls and ceilings.
So along with other measures for the
destruction of rats, all buildings, chick-
en yards, garbage receptacles, sidewalks
and planked areas must be built or
repaired to prevent rat harborage.
The rat proofing of buildings is gen-
Trade |
Stimulators
For
Price
Advertising
Our monthly cata-
logue of General Mer-
chandise abounds with
these.
Get acquainted with
the Yellow Page Specials
in each issue of “Our
Drummer.” They will
help you pull trade to
your store.
ture with the underpinning open and
free or by marginal rat proof walls of
concrete or stone or brick laid in cement
mortar, sunk two feet into the ground,
fitting flush the floor above.
There are several important points
about placing traps. They should be
placed wherever rats have been accus-
tomed to frequent for feeding purposes.
Traps should be more or less conceal-
ed—the small snap traps by scattering
flour dust or cornmeal on and about
them and the cage traps by placing
pieces of straw, sacking or rubbish over
them, leaving only the opening free.
Other things being equal, highly sav-
ory articles, such as bacon toasted or
cheese, will more quickly attract rodents
than will foods without odor.
R. H. Creel.
Butler Brothers
Exclusive Wholesalers of
General Merchandise
New York Chicago
St. Louis Minneapolis
We are manufacturers of TRIMMED AND
UNTRIMMED HATS for Ladies, Misses and
Children, especially adapted to the general
store trade. Trial order solicited.
CORL, KNOTT & CO., Ltd. Dallas
Corner Commerce Ave. and Island St.
Grand Rapids, Mich. °
MACAULEY SAID
Those inventions which have abridged distance
have done the most for civilization.
USE THE BELL
And patronize the service that has done most to
abridge distance.
AT ONCE
Your personality is miles away.
, Jp 7)
oy
Every Bell Telephone is
a long distance station.
“<> The New Telephone Directory
He is about to go to press
i | Are you listed with the
13,000 Citizens Subscribers in Grand
Rapids?
ie Call Contract Dept. 4416
» CITIZENS TELEPHONE COMPANY
NEY NOY NO) NOY NEP NOY NO Nor RE Ne No ne FF fh
| i. NOY NOY NO
32
MICHIGAN TRADESMAN
September 2, 1914
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Michigan Retail Hardware Association.
President—C. E. Dickinson, St. Joseph.
Vice-President—Frank Strong, Battle
Creek.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.
Necessity of Timeliness in Hardware
Windows.
Written for the Tradesman.
The importance of the window dis-
play as a business getter is realized
_ by all aggressive hardware dealers.
“T can trace more direct sales to my
window displays than any other fac-
tor in business” is the comment of
one merchant who makes a practice
of studying every detail of his busi-
ness.
For what it costs, the window
should produce results. It is location
that governs the rental charged, and
that makes all the difference between
the big rental on Main street and the
very moderate figure charged for a
store of the same class in a suburban
district. The value of location de-
pends upon the number and class of
passers-by. And the merchant’s
chances of pulling trade from the
passers-by, in turn depend upon what
use he makes of his window. When
the merchant stops to think that at
least four-fifths of his rental alone
is paid, not for store, but for store-
front, he will be all the keener to se-
cure returns by making his store
front fairly shine with striking, at-
tractive and business getting displays.
In the hardware display, novelty is
always in order. It is the novel dis-
play which grins the attention, and
causes the hurrying crowd to come
to a dead halt. So that the first ob-
ject of the window dressed should be
to provide something arresting.
A traveler who was noted for his
success on the road was once asked
to give away the secret. “I just get
a line on my customer,” he explained.
“T find out what interests him most.
And then I talk to him about that
thing. If he’s interested in bull pups,
I go to him loaded up on bull pups;
and if he’s a temperance man, I have
some information stored away in my
noddle regarding the progress of pro-
hibition’; and if he raises chickens I find
out the variety and go armed accord-
ingly—and if he’s the kind of fellow
who fakes a hobby of time saving,
why, I start right in to talk busi-
ness from the word go. Whatever
my man’s interested in, I open up
with; I get him interested; once in-
terested, it’s up to me to sell things.”
The window dresser, however, can-
not devise a separate window display
for each of the thousands of passers-
by; but he can devise a window dis-
play that will grip the interest of all
by taking, as its outstanding theme,
some subject that is interesting
everybody at the moment. Thus it
is that window displays springing
from current events—apt allusions to
things that are in everybody’s mouth
—are always sure to grip the atten-
tion.
The other day, glancing down
street, I saw a crowd collected be-
fore two store windows. In one a
newspaper was displaying war bulle-
tins. In another a confectioner had
a map of Europe, done in candy of
various colors. People going up and
down the street might glance passing-
ly at other displays, but before these
they halted and stood for many mo-
ments. Geographically, the confec-
tioner’s map wasn’t worth five cents;
but it was a novelty, and—it just hit
the subject that was uppermost in
the minds of pretty nearly everybody
going up and down that street.
Hence, it divided attention with the
war bulletins, and secured just as
careful scrutiny.
A number of years ago the aero-
plane was attracting a lot of atten-
tion. Wilbur Wright and his brother
were then coming to the forefront
of the aviation world. An ingenious
hardware window trimmer got up a
display representing an aeroplane in
full flight. The flying machine was
duplicated by hardwaremen far and
wide. It attracted attention—which
is the first essential in every window
display. The window trimmer took
advantage of the widespread adver-
tising which newspapers and maga-
zines were giving the aeroplane, and
the fact that everybody at that mo-
ment was more or less interested in
the flying machines. Consequently,
the merchant reaped the benefit of a
lot of continent wide advertising
which cost him not a single cent.
All that was required of him was to
connect up by means of a single win-
dow display that struck the timely
chord.
The other day I saw a paint display
representing a Dreadnaught made of
paint cans and accessories, afloat in
a sea of paper shavings. That dis-
play gripped the attention of every-
one who passed by. Not a person
who went up and down the street but
carried away with him the name of
that particular brand of paint, and
assimilated the advice contained in
the accompanying show cards and
streamers.
Nor need displays be limited to
events of world wide interest; often
local events bulk so large in the public
mind that they can be similarly util-
ized. Thus, for an Old Boys Reunion,
a hardware dealer showed a locomo-
tive and train made up of hardware
articles. Often an election contest
can be handled tactfully in window
display; or the climax of a baseball
or football series, the latter fitting
admirably into a display of sporting
goods. There are many opportunities
of utilizing a local event which is
being widely discussed as a peg
whereon to hang an attractive and
arresting display of hardware.
For, be it remembered, the display,
although it grips the attention by feat-
uring some subject that is being wide-
ly discussed, must ultimately and in-
timately concern hardware, or goods
handled in some department of the
hardware store. The central, timely
feature of the display must be linked :
up with goods which the merchant
wants to sell. Too often such timely
displays fail through not being linked
up with the goods; they represent
merely an ingenious idea, and fail to
present any argument that would help
to convince the man in the street of
the wisdom of buying the goods.
The hardware dealer who has an
ingenious and timely idea for a dis-
play must remember, that while the
display in the first instance must grip
the attention, in the second and last
instance it must produce
Hence, the paint Dreadnaught must
be linked up, by show cards and other-
wise, with the idea that the paint
handled dreads no competition. The
hardware locomotive on Old Home
Week must emphasize the statement
that the homecomers are largely at-
tracted by the splendid offerings
shown in that particular window. The
war map—for the hardwareman can
put on a map if he wants to—must
be linked up with the war on prices
which marks the cleaning out of the
remnants of the summer stock. Link-
ing the display with the goods you
want to sell is absolutely necessary
if you want the display to pull busi-
ness. And that is eminently what you
do want. William Edward Park.
—_~2 2+ >___
Even the fool remarks of a million-
aire can pass for wisdom.
A fine hardware location for sale.
Agency for Sherwin-Williams paints.
Osborne farmimplements. A money
maker for any man who wishes to
follow the hardware business.
Have an Electric Coffee mill and
grocery fixtures for sale. Also a
farm bargain.
E. D. COLLAR,
Cadillac, Mich.
results. .
GEO. H. DAVIDSON
Consulting Contractor and Builder
Estimates mt See ace Furnished
ort Notice
319 Fourth National Bank Bldg.
Citz. Phone 2931 Grand Rapids, Mich.
United States Nobby Tread
Goodyear & Goodrich Tires
Kan't Blo Reliners
STANDARD TIRE REPAIR CO.
15 Library St. Rear Majestic Theatre
Grand Rapids,.Mich.
Foster, Stevens & Co.
Wholesale Hardware
se
157-159 Monroe Ave. — ::
Grand Rapids, Mich.
151 to 161 Louis N. W.
Corner Oakes St. and
Ellsworth Ave.
Michigan Hardware
Company
Exclusively Wholesale
Grand Rapids, Mich.
September 2, 1914 MICHIGAN TRADESMAN
WOMEN AND WAR.
They have gone from the shop and field,
From city and fruitful plain,
The hammer and chisel are laid aside,
The sharp scythe rusts in the grain.
Peasant and artisan,
In the game of war mere pawns,
At the word of monarch no more than man
They march where red hell yawns.
In the door of a vine-clad cot,
On a hill that slopes to the sun,
On the curb of the street where its rays beat hot
The same grim thing is done—
Beneath the brave, set lips,
Beneath hysteric cheers,
A woman’s heart feels fear that grips
And drips her blood in tears
Heapsburg and Romanoff
And the Hohenzollern throne,
What are these names but words that scoff
As they rob her of her own?
A child is clinched to her breast,
And a child is held by the hand;
One sleeps while the other cheers with zest—
They can not understand,
But before the woman’s eyes
Is a vision ghastly red
Of flames that leap to smoke-hung skies,
And war-plowed fields of dead.
She can see—oh, piognant clear—
The form of one in the heap,
The man to her pain-racked heart most near,
Shell-kissed to endless sleep.
His eyes at least are blind,
His ears are deaf to the strife,
But, Mother of God, for her and her kind
What is there left in life?
The music dies in the air,
The cheers are silenced, and then
They turn, these women, to face their care,
And cry to God for their men.
For there is the child at her breast,
And there is the child at her hand,
And the heart that breaks can find no rest—
And they will not understand.
For life gives no release,
And tho’ her heart be dead,
The cries of children will not cease
If she fail to find them bread.
So, yon in the vine-clad cot,
On a hill that slopes to the sun,
And young life be undone;
And here is the city, gray,
Where the sun beats hot on the street,
Her woman’s wit must find a way
For little stumbling feet.
The day shall come when she
Will bow her head no more,
But facing her God with unbent knees
Will curse the crime called war.
And curse the men called kings
Who seek their shining goals
On a pathway paved with bleeding things
That once housed living souls.
S. J. Duncan-Clark.
The Michigan Trust Co.
The following coupons will be due and payable at this
office on and after September Ist, 1914:
BIG RAPIDS GAS COMPANY................................. 5’s
CADILLAC WATER & LIGHT COMPANY ..........0000 0017’ 5’s
FALLS CITY LUMBER COMPANY...............000 0007007" 6’s
FOSBURGH LUMBER COMPANY ..................0000077 6’s
FURNITURE EXHIBITION BUILDING COMPANY... 5’s
GOGEBIC LUMBER COMPANY..:.................0000000007 6’s
GRAND RAPIDS FURNITURE TEMPLE.................0 5’s
HOLLAND CITY GAS COMPANY................000 0000007 5’s
MICHIGAN TRUST COMPANY BUILDING............0/ 17". 4%’s
NORTHERN ALABAMA GAS GOMPANY.................... 5’s
TIDEWATER MILL COMPANY........................00000°7™ 6’s
Uitte CYPRESS COMPANY................2.0.00 6’s
September 15th
POAMIOTER THOM WORKS... 8... oi... ccc 6’s
Principal Payments:
FALLS CITY LUMBER COMPANY
FOSBURGH LUMBER COMPANY
FURNITURE EXHIBITION BUILDING COMPANY
UNION CYPRESS COMPANY
fm,
Wea)
a0
G
ca ies
Increase Your Business
Intensive retailing presupposes
the elimination of waste sales-effort.
It does away with the lost time and
lost sales resulting from old-time Se
thing that customers do not want. tog oe
erroneous ideas of selling some- es
The modern idea—the efficiency
selling-plan—is to sell customers
just what they ask for. The public
knows, has confidence in, asks for
and buys advertised goods.
National Biscuit Company prod-
ucts have become the standard
the country over. People have
confidence in them — know them,
like them, buy them by the millions
of packages.
Say N. B. C. products increase retail-
She must toil lest the grapes in the vineyard rot _
ea sales-efficiency—they simplify sales-
effort—they make business good
for every grocer who sells them.
NATIONAL BISCUIT
COM PANY
(im
yyy SEAL
Use Tradesman Coupons
MICHIGAN TRADESMAN
“ty
16s ES
>= S J ia
S—
se
-+>—____
Brubaker Claims He Is a Busy Man.
Mears, Sept. 1.—I am in receipt of
your letter of recent date. requesting
me to continue sending you weakly
dope letters from the greatest fruit
region in the world. In reply, I would
say that, like yourself, I am a pretty
busy man. For instance, I bought
the entire peach crop of two large
orchards here and have fruit from all
directions coming in ‘daily. I have
a car of flour to unload and sell this
week. This is my busiest season. I
am under contract to furnish a page
of dope weekly for our local paper
Gf you could see the size of our week-
ly, you would not think this is much
of a contract). I am also President
of our local Mears Booster Club and
I am on the different committees for
the Golden Fair that is to be held in
Mears September 11 and 12. My
working days are 5:30 a. m. to 11:30
p. m., except Sundays, when I knock
off work at noon. Do not find any
leisure time to sandwich in anything
for the Tradesman, even if you need
it, as you seem to think? Now you
devote so much time, thought and in-
terest to the Michigan Tradesman
(and that is what has put it where it
is) that you imagine that my dope is
helpful. Possibly, my stuff helps to
fill in, but give some one else a
chance. Do you realize that in the
January 1 issue of the Tradesman I
wrote of my fifty-two Xmas presents
—a box of cigars, one of stationery
and a book of stamps. Well, as long
as the stamps and stationery lasted
I wrote to your paper. Alas, my
stamps are gone, so is the stationery.
I am smoking the last cigar, my time
is more than occupied and I am forc-
ed to bid you farewell for a short
time. Rest easy the clamorings and
murmurings will soon die out and
cease. The people don’t need more
Brubaker any more than they do
Ellis. Ellis imagined that the com-
munity needed lots of Ellis, and you
seem to think the people want more
of the C. K. In that one respect, you
and Ellis are alike. Time will prove
to you—what Ellis has already found
out—that you are mistaken. In
friendship let me advise you not to
kill a good sensible paper with dope.
Au Revoir until the fruit season is
over—and you send me a new supply
of stamps. Ches. Brubaker.
—_>->____
Mighty Madcaps From Muskegon.
Muskegon, Sept. 1—We were won-
dering why Muskegon lost two games
to Manistee, and while we were think-
ing about it, up bobbed E. P. Monroe.
The Acme Hotel, at Grand Junc-
tion; has changed hands. C. E. Mey-
ers is the new proprietor and is show-
ing a vast improvement. Anyone who
tries to treat the boys right should
have encouragement, so patronize the
Myers hotel.
Mr. Conaway, father of the Cona-
way sisters, who conduct a grocery
store at Hartford, is very ill from a
stroke of paralysis. We hope for a
speedy recovery. |
Harold Foote presented Lib Root
particular class of trade.
tion.
MIR i & 2
iN v
i 1 rl
CLBANGING conditions and stronger competition are
slowly eliminating the incompetent merchant. Those
that remain—those that will do the business in the future—
are the ones that appreciate the importance of adequate
store equipment. They are found in the big city and the
small town. They buy equipment specially adapted to their
The merchant buying new equipment to-day should do so only after in-
vestigating the latest ideas in “sectional construction.’’ If you do not know
about the Wilmarth “unit system’ you are not thoroughly posted. To be
sure that you are buying to your best advantage compare what we have to
offer with what others have to offer: doing so places you under no obliga-
Visit one of our show rooms, or write for a catalogue,
WILMARTH SHOW CASE CO.
with a letter to attend a meeting one
week after the same was held.
The West Michigan Pike and the
Trans-state road are both good for
Muskegon. So boost a good thing
along.
The Rosen Bros. store is one of the
finest men’s furnishing goods stores
in Western Michigan. Isaac and
Sam Rosen started a small _ tailor
shop here years ago. Isaac Rosen
has had the pleasure of seeing this
grow into the fine establishment it is
to-day. Sam Rosen was called away
by untimely death and was mourned
by the entire town. Upon Sam Ros-
“en’s death, his brother, Abe Rosen,
took the reins in hand and has done
credit to the Rosen name. A. Rosen
is quite a writer and recently wrote
an article which was published in the
Men’s Furnishing Review. The ar-
ticle is good and would give a few
pointers to people who are not in that
line of business. Harold Rosen, of
Detroit, is spending a few days vis-
iting his father, Isaac Rosen.
These war times help to make Jim
Goldstein’s good times remarks a
reality.
We notice a good many of the
Muskegon merchants are now running
their own autos.
Hans Johnson motored to Bangor
and reports a fine trip.
It is a shame that Carnegie spent
so much money for international
peace and no one is paying any at-
tention to it,
What wouldn’t we give to see Ches.
3rubaker’s phunny page in this yel-
low covered journal?
If flour is the staff of life, what is
gold? Milton Steindler.
—__2-+—___
Many an expert mathematician is
unable to work out the sum of human
happiness to his own satisfaction.
oo
Many a man who has that tired
feeling did not acquire it legitimate-
ly.
1542 Jefferson Avenue
GRAND RAPIDS, MICH.
New York—20 W. 30th St.
Boston—21 Columbus St.
Pittsburgh—House Bldg.
Chicago—233 W. Jackson Blvd.
St. Louis— 1118 Washington Ave.
San Francisco—515 Market St.
September 2, 1914
RRS ccec(
A
NY)))
T
Studies of the Shoe
Trades,
Why has Harvard University un-
dertaken to study the shoe trade and
the grocery trade? Doubtless each
of you has asked yourself that ques-
tion. With many it was perhaps the
first question to arise in your minds.
The answer is brief. Our object is
to gather precise and reliable informa-
_ tion about business to aid us in our
teaching. But we gladly share the
results of our study with business men
who aid us by giving information. In
carrying out our own object we hope
also to be of service to the business
world at large.
The Harvard Graduate School of
Business Administration was estab-
lished in 1908 and is just entering up-
on its seventh year. It is a graduate
department of the University and aims
to give a professional training for
business, just as the Law School and
the Medical School, for example,
prepare students for their respective
professions. The course of instruc-
tion in the Business School includes
accounting, railroading, banking, in-
surance, chamber of commerce work,
printing and publishing and the more
general subjects of commercial law,
foreign trade, business statistics, busi-
ness policy, factory management and
marketing. This year a new course
in lumbering has been added to be giv-
en in co-operation with the School of
Forestry. The establishment of the
Harvard Graduate School of Business
Administration was a recognition of
the professional character of business
and our experience up to this time has
strengthened our confidence in the
practicibility of giving a training in
the principles of business administra-
tion. The Bureau of Business Re-
search is an integral part of the Busi-
ness School.
In 1911 the school came to tae
conclusion that, in order to gain a
broader knowledge of business meth-
ods and policies and of the principles
underlying business practice, a com-
prehensive plan of research was nec-
essary. For the great subject of
market distribution, in particular,
there was and still is a dearth of ac-
cessible information. Merchandising
has been studied less closely than
manufacturing, railroading, banking,
or insurance. The large insurance
companies not only have their own
statistical records extending over
many years, but. they also have more
or less elaborate Government records
of mortality rates. Their risks can
be figured with mathematical ac-
curacy. Banking has long been
a subject of intensive study
and for it many reports and records
and Grocery
’
are available. Railroad companies is-
sue detailed reports. These have been
supplemented during the last twenty-
five years by the publications of the
Interstate Commerce Commission.
And, as a result of Federal legislation,
all interstate railroads in the country
are now compelled to use a uniform
system of accounting. This has made
their reports even more valuable.
Aside from the railroads, where the
uniform accounting system was im-
posed from above, the only industry
in which accounting methods have
been standardized is printing. The
printers, through their association,
the United Typothetae, worked out
a standard accounting system which
is now widely used in that trade.
Manufacturers have tended to stand-
ardize their processes and have spent
large sums in costly experiments in
order to secure fractional reductions
in cost. But market distribution, on
the other hand, has been studied less
scientifically and remains less stand-
ardized and less tangible.
Market distribution, nevertheless, is
of prime importance. Merchandise is
produced to be sold, and it is hardly
necessary for.me to remind you that
the cost of distributing the finished
product often equals or exceeds the
total cost of manufacturing plus the
cost of the raw material. In other
words, one-half or more of the price
paid by the consumer not infrequent-
ly goes to cover the expense of mar-
keting the product. This does not im-
ply that wholesalers and retailers are
getting an unfairly large reward for
their necessary services. On the con-
trary, the wholesale and retail trades
are not, as a rule, sources of great
fortunes and in them business fail-
ures are numerous. Hence this high
expense of distribution, which cannot
be waived aside by any simple process
of middleman elimination, deserves
careful attention. The momentous
changes which are now taking place
in the merchandising field, through
the adoption of new policies by man-
ufacturers and wholesalers, and par-
ticularly through the development of
department stores, chain stores, mail
order houses, and co-operative buying
associations, make the subject of mar-
ket distributions doubly interesting
and important. It was decided, there-
fore, to begin our research in that
field.
The ‘subjects for research within
this vast, unexplored field were num-
erous. In order to concentrate our
efforts for thorough and practical re-
‘sults, some single point of attack had
to be chosen. It was decided, con-
sequently, to make an intensive study
of all the methods of distributing one
It takes a good
argument to sell a
substitute for
Rouge
Rex
Shoes
to the man who has once
worn them—he knows
what he wants.
They look good on the
surface, and time deter-
mines their superior
values.
- Are you ready for the
fall demand?
No. 486 makes a friend of every purchaser. It is made
from our black “walrus” stock, as nearly waterproof as
leather can be made. The top is 12 inches high, full bellows
tongue, double sole, price $3.75. Also made in 6, 8 and 10
inch heights.
HIRTH-KRAUSE COMPANY
Hide to Shoe
Tanners and Shoe Manufacturers
Grand Rapids, Mich.
Goodbye Summer and Summer Footwear
Boys’ Fall and Winter Shoe
With the closing of summer the fall season comes on with a
rush. Schools are about to open, and your school-shoe trade will
soon begin.
What class of merchandise are you going to sell your cus-
tomers? Are your shoes of the R. K. L. kind? Do they give our
kind of satisfaction? If not, now is the time to try them for what
they are worth.
Above cut represents No. 342 Boys’ Blucher. 9 inch Oregon
Calf upper. One buckle, lined. Half double sole. Standard screw
fastened. Goodyear fair stitched. Last No. 49. Price, $2.25,
Rindge, Kalmbach, Logie Company
Half Century Shoe Manufacturers Grand Rapids, Mich.
{-—-
September 2, 1914
commodity from producer to consum-
er and to learn the respective costs
of those methods in different parts of
the country under varying conditions.
The commodity selected .was_ shoes.
There is diversity of product within
the shoe trade and there are also se-
rious problems of style risk. But, as
compared with drugs, hardware, or
groceries, the shoe business is sim-
ple. Furthermore, it illustrates prac-
tically all of the main channels of dis-
tribution. Shoes are sold through
wholesalers to retailers and to retail-
ers direct from manufacturers. In
the retail trade shoes are sold by in-
dependent specialty shoe stores, gen-
eral stores, chain stores, department
stores, and mail order houses, and
also. direct to consumers’ through
manufacturers’ own stores. It was to
the retail end that the Bureau first di-
rected its attention.
To carry out the objects of this re-
search it was necessary for us to go
to the retailéts themselves for in-
formation. The chemist has his lab-
oratory. The lawyer has a volumi-
nous record of cases. For the farmer
agricultural colleges provide expezi-
ment stations. But the business man,
hitherto, has had no similar clearing
house of facts and ideas. Hence the
task set for the Bureau was to ob-
tain complete and accurate figures
for operating costs from a large num-
ber of stores, and to tabulate and
summarize those facts in usable form.
In the summer of 1911 agents of
the Bureau visited numerous shoe re-
tailers in Ohio and Wisconsin, and
they found that many of the retailers
were willing to help. This assist-
ance, however, could not be. fully
utilized because of the wide variations
in book-keeping methods. In some
cases the rent of the store owned by
a retailer was charged to the busi-
ness. In others it was not charged.
Some proprietors charged the busi-
ness with salaries for themselves.
Others did not take it into account.
And there were nearly as many defi-
nitions -of selling expense as there
were stores visited. Some reckoned
profits upon cost and others upon
selling price. Some figured
stock-turn by dividing their inventory
into their sales and others by dividing
it into the cost of the goods sold.
This experience convinced us of the
need of a uniform system of accounts
for shoe retailers in order to estad-
lish a common basis for comparison.
In no other way could the items of
profit and expense be properly com-
pared. Each account must be given
an exact meaning.
The Harvard System of Accounts
for Shoe Retailers was the result. This
was drawn up by a committee of ac-
countants and successful shoe dealers
and was offered to the trade in 1912.
During the summer and fall of that
-year agents visited retailers in the
East and Central West, and in the
Pacific Coast States. In 1913 more
agents were sent out. The account-
ing system has now been adopted by
several hundred stores, some of which
already had good system, and upon it
as a basis we have obtained detailed
information from over 700 stores in
twenty-six states and Canada. We
their -
MICHIGAN TRADESMAN
also have one co-operator in Peru
and we have had enquiries from shoe
dealers in England and Austria, in
the Philippines and New Zealand.
This system of accounts is now be-
coming standard in the shoe trade.
The great results of its studies were
published by the Bureau in May, 1913.
In that preliminary bulletin the fig-
ures for 130 stores were summarized.
All of the figures used in the tabula-
tions were taken from the books of
retailers by agents of the Bureau and
were adjusted exactly to the Harvard
System of Accounts for Shoe Retail-
ers. The conclusions’ there drawn
have been little modified by the re-
sults of our later study. The com-
mon method of comparison used is
percentage to net sales. The sum-
mary table of percentage gives for
gross profit, for total operating ex-
pense, and for several individual items
of expense, such as salesforce, deliv-
ery, and rent, the lowest percentage
found, the highest percentage, the
standard percentage, and the percent-
age which has been attained by a
sufficient number of stores to indicate
a realizable standard. Standards for
stock-turn and for average sales per
salesperson are also given. These
standards are what we desired for our
purposes. They are also the part of
our work which is of the most value
to our co-operators.
Any good accounting system will
show a retailer where-he stands, but
only some comparative study like this
will show him where he ought
to stand. Let me give you a specific
instance. A shoe store in one of our
large cities had an accounting system
which showed that the store was not
very profitable, but it was not until it
compared its own results with the
standards which had been established
by our study that it could put its
finger upon the sore spot. Previous-
ly it had no way of knowing that the
average sales per salesperson in a
store operating under its conditions
should be $10,000 per year, whereas
the average in this store was only
$7,000. It did not know that the com-
mon standard for salesforce expense
was 8 per cent of net sales and that
7 per cent was attainable; its sales-
force expense was 10 per cent. Since
learning these facts through our in-
vestigation this store has reduced its
salesforce expense to 9 per cent and
expects to bring it still lower. It now
has something definite at which to
aim. In this way the results of our
work can be utilized by retailers to
effect a saving of dollars and cents.
It is always to be remembered, how-
ever, that our success has been de-
pendent upon the co-operation of re-
tailers in furnishing us with accurate
figures to be used in determining
these standards.
In addition to our enquiry concern-
ing costs, we also have been investi-
gating problems of buying, selling,
and stock-handling in the shoe trade.
The results of this part of our study
will be published later. One of the
specific subjects of this enquiry is
stock-keeping methods. Perhaps the
greatest single source of loss in shoe
stores, in general, is a slow turn-over.
We have found stock turns ranging
37
Stock Up Now for Fall on the
H. B. Hard Pan Shoe
The Sturdy, Strong Shoe for
Men Designed to Withstand
the Hardest Kind of Service
H. B. HARD PAN shoes have been made and so well so long
that every FARMER, MECHANIC or RAILROAD MAN is satisfied with
the goods shown him if they bear this name.
Year after year we have refused to substitute cheaper material
and the name H. B. HARD PAN is a protection for them against
inferior leather and poor workmanship.
‘Think what the sale of this line will mean to you in protection
and profit. Send for samples or salesman. Ai card will bring either
without obligation to you.
Built for Service---Wear Like Iron
Herold-Bertsch Shoe Co.
Manufacturers Serviceable
Footwear
Grand Rapids, Mich.
~~ To get a good
High Cut
Blucher?
That’s the question.
War is secondary.
Concentrate on
your actual
needs for those
“men who work.”
Your community
is full of men
who will need a
Shoe like this one
this Fall.
Here is an 11 in.
Blucher
D. S. St. Sc.
that will wear
like steel.
5% discount for
“prompt payment.”
The brown is
No. T 2772.
Grand RapidsShoe & Rubber.
The Michigan People Grand Rapids
a er ee ee
MICHIGAN TRADESMAN
September 2, 1914
from one per year to 3.6 and a few
even higher. The standard commonly
reached is 1.8. Enough stores, how-
ever, turn their stock two and one-half
times per year to indicate that as an
attainable standard. Suppose that the
majority of shoe stores, let us say,
could increase their stock-turn to 2.5.
That would mean the release of larg-
er amounts of capital to earn profits
elsewhere and the avoidance of heavy
losses through the accumulation of
odds and ends which must be sacri-
ficed at clearance sales or kept upon
the shelves to depreciate still more.
To aid the shoe dealers in following
their stock we are preparing a stock-
keeping system, based upon the best
practice in the trade, which will be
given to our co-operators this fall.
A bulletin upon the subject of depre-
ciation in shoe stores is also nearly
ready for publication.
The accounting system, the bulle-
tins in which the results of our studies
are published, and the stock keep-
ing system are furnished to our co-
operators without any charge whatso-
ever. Our reward is the information
which we_- receive and_ which
we could obtain in no_ other
way. All of the information
from individual stores is, of course,
kept strictly confidential. No name
appears upon any schedule, only a
number. And the key to these num-
bers is kept in separate confidential
file. In our publications only the av-
erages for large groups of stores are
given.
We have had to overcome preiu-
dice and suspicion, but confidence in
our work has been constantly spread-
ing and is now well established. The
University is in a particularly strate-
gic position for carrying on such an
investigation. It is a trusted, perma-
nent, and non-competing third party
with only an impersonal, scientific in-
terest in the work. It has no parti-
san interest and will not indulge in
“muck-raking” criticism. It. merely
wishes to learn the facts from the
business men’s point of view. There
is only one other institution which
could undertake such a study with
hope of success, and that is the Fed-
eral Government, which is already
planning a study of the retail clothing
trade upon lines very similar to ours
and with an accounting system which
corresponds closely to the Harvard
System of Accounts for Shoe Retail-
ers.
The favorable attitude of. shoe re-
tailers toward this work is shown not
only by the increasing readiness. .of
their response but by their own state-
ments. One prominent shoe dealer in
Philadelphia has said publicly that the
Harvard System of Accounts for Shoe
Retailers is worth $500 to any shoe
dealer. A few months ago we receiv-
ed an appreciative letter from a co-
operator in Canada, in which he said:
“I hope my next report will be more
complete. Certainly since taking up
your system I have got a firmer grasp
of business affairs and the work is
far more interesting.”
We have not yet completed our
study of the shoe trade. This sum-
mer agents are in the field collecting
additional information, and we are
now extending the study to the mar-
keting of shoes by manufacturers and
wholesalers.
Our second big study, the retail gro-
cery trade, was begun two months
ago. During the last year preliminary
investigations were made of several
trades, and as a result we concluded
that the next subject of research on
a Nation-wide scale should be the
grocery business. The grocery busi-
ness is of intimate interest to manv
people. It apparently offers many
chances for improvement. And in it
competition of the different retailing
methods is intense. We have publish-
ed, within the last three weeks, a uni-
form system of accounts for retail
grocers and also a schedule of ques-
tions concerning methods and prob-
lems of buying, selling and stock
handling in grocery stores.
One question asks for the percent-
age of purchases of each line of goods
from manufacturers, wholesalers, com-
mission merchants, and co-operative
buying associations. That will show
the tendencies in buying methods.
Other buying questions refer to pri-
vate brands, Nationally advertised
goods, price maintenance, and quan-
tity discounts. Under stock handling
we ask about the frequency of stock-
turn in seventeen lines of goods and
also concerning stock keeping meth-
ods.
The question of selling refers to
number of salespersons, methods of
payment, sales records, order taking,
delivering, advertising, and the aver-
age percentage of profit on each of
twenty-one articles. These sample
questions indicate the scope of this
part of our study.
In the preparation of the account-
ing system the cumulative experience
of the Bureau in its study of the shoe
trade, its preliminary investigations
of the marketing of other commodi-
ties, and its local study of the grocery
trade was utilized. Expert account-
ants and successful grocers also gave
us the benefit of their advice. |
The Harvard System of Accounts
for Retail Grocers is similar to
the Harvard. System of Accounts
for Shoe Retailers. Modification of
definition were necessitated by the
difference in the two trades. The ac-
counts for “P. M.’s” and for repair-
ing and hosiery were. dropped out and
separate accounts for telephone and
for ice and cold storage were added.
The delivery account, which is a
single item in the shoe system is di-
vided into “Wages of Delivery Force”
and “Other Delivery Expense” in the
grocery system. The same system,
with a few modifications, we expect
to apply to the hardware trade when
we take that up as a subject of in-
vestigation. We have found that it is
similarly applicable to the drug trade
and a large manufacturer has adopted
it to the jewelry trade. At the pres-
ent moment we are interested in dis-
covering what changes, if any, are
needed to adapt it to the use of com-
missary stores.
The general plan of the system is
simple. The first section, the Mer-
chandise Statement, through its ac-
counts for sales, inventory, and pur-
chases, establishes the amount of
gross profit which’ has been made
during the period. The Expense
Statement shows the cost of running
the business. The final section shows
how the net profit, which remains
after paying all expense, is used for
interest, dividends, and surplus.
Examining the Profit and Loss
Statement in detail, we shall see, L
think, that its fundamental accounts
apply to commissary stores. From
Gross Sales (1) Returns and Allow-
ances (2) are deducted to get Net
Sales (3). It is important to keep
track of Returns and Allowances
since they may involve serious loss.
Net Sales is the item out of which all
bills are made, all expenses met, and
all profits received; hence it is the
item on which all percentages are
based, and is designated as 100 per
cent.
To Inventory of Merchandise at Be-
ginning of Period (4) are added Pur-
chases of Merchandise at Billed Cost
(5) and Freight, Express and Cart-
age on Purchases of Merchandise (6)
to get the Total Merchandise Cost
(7). You will note that transporta-
tion charges on incoming merchan-
dise is a merchandise account and not
an expense. From Inventory of Mer-
chandise at End of Period (8), which
is taken at billed cost, -the sum otf
Discounts on Inventory of Merchan-
dise (9) and Depreciation: of Mer-
chandise (10) is deducted to obtain
Net Inventory of Merchandise at End
of Period (11).
Subtracting this last item from Tot-
al Merchandise Cost (7) we get the
Net Cost of Merchandise Sold (12)
and by subtracting that item from Net
Sales (3) the Profit on Merchandise
(13) is found. Cash Discounts Tak-
en on Purchases of Merchandise (14)
which is really a deduction from cost
but which is here treated as extra
profit in order to conform to retail
trade practice, is added to the Profit
on Merchandise (13) to give Gross
Profit on Merchandise (15).
From Gross Profit on Merchandise
the total of the expense statement
(16-41) is subtracted to find the Net
Profit (or loss) from Merchandise
Operation (42). And the application
of this net profit, to which Other Prof-
its and Losses (43) is added or sub-
tracted, is shown in the concluding
section (45-49). Interest on capital,
both owned and borrowed, is treated
under Net Profit and not under Ex-
pense.
The expense statement, the second
main division of the Profit and Loss
Statement, is probably of particular
interest to you. The basis for charg-
ing each expense is functional, the pur-
pose for which the expense is incur-
red. The divisions of the expense ac-
count are: Buying, Selling, Delivery,
Management, Fixed Charges and Up-
keep, Miscellaneous Expense, and
Losses from Bad Debts. This classi-
fication enables each of these items
to be followed closely and facilitates
instructive comparisons. If all ex-
pense is thrown into a single account,
as is so often the case in retail stores,
there is a danger that some items
may be overlooked. I have heard of
one keeper of a general store who as-
serted vigorously that it did not cost
him a cent to do business. He owned
the building and his team and he and
his family did all the work, hence he
had no expense.
One of the members of this Asso-
ciation has written to me: “A great
many retailers, who think that they
are fixing prices right, are puzzling
over their failure to find the profit
they expected. The cost of doing
business is, of course, just the same
whether a merchant includes all of
the items or only a few in his expense
account. The only difference is that
he deludes himself into thinking that
the cost of doing business is only 15
per cent. when, in reality, it probably
is 20 or 25 per cent. I was in the
same boat years ago when I was in
business for myself. It cost me fifteen
years’ experience and $30,000 in
money and property to learn that les-
son. When we guess in the difference
between cost and selling price we
guess at our profit. When we gam-
ble on expense we are gambling on
our business life. We shduld know to
a certainty our exact cost.”
To that statement I would add that
you should also know exactly how
your costs compare .with the costs of
other stores in the same line of busi-
ness.
My sugestion would be that you keep
your accounts in accordance’ with
our system, making any minor
modifications which are neces-
sary. And if a sufficient num-
ber of your members will send us
their figures kept in that way, we will
tabulate them and work out stand-
ards for each item of expense in com-
missary stores, just as we are doing
for the shoe trade and for the gro-
cery trade.
The Harvard System of Accounts
is simple and substantial. It requires
some study, but an accounting system
which did not require study would be
of little service. It does not include
any account which the average re-
tailer ought not to follow. It is no
more complicated than the retail busi-
ness. If any of the accounts were to
be lumped together vital facts would
be obscured. But if properly kept
this system will show the vital facts
about a business. With less than that
no merchant can be content.
Melvin T. Copeland.
In Charge of Grocery Research.
—_?-- 2. _____
One of a boy’s ambitions is to get
all the pie he can eat.
WHY SACRIFICE
That Store and Merchandise?
If 50c on the dollar and less satisfies
you, you do not need our sales ser-
vices; but if 100 cents on the dollar
and more looks better to you, we ask
to be heard as to our method of get-
ting that 100c on the dollar for you
within 15 days from the starting day
of a New Method.
100% sale of your stock.
Your letter, giving size of stock,
will bring you further particulars.
CENTRAL SALES CO. OF
ILLINOIS «not inc.)
CENTRAL UNION BLOCK
MARKET ST. CHICAGO, ILL.
September 2, 1914
WE SHOULD BE READY.
Force, Not Friendship, Rules in Hu-
man Affairs.
The war in Europe demonstrates
that the idealists who have been look-
ing for a warless mankind are far
ahead of their times or that they are
living outside of the atmosphere of
humanity. Eight Christian and one
non-Christian power are engaged in
the greatest conflict of arms in his-
tory, with implements and methods
which show the result of a minute
study of the art of killing, the most
thorough and successful student of
that art being Germany, perhaps the
most highly civilized nation in the
world. These are facts. The prin-
ciples of the champions of peace are
dreams. It is facts, not dreams or
superstitions, that the modern nation
must recognize if it would hold its
place in human affairs. If we are
dogs, let us admit it and not pretend
to be angels.
Americans on the average are prob-
ably no better than Europeans on
the average. We are fortunate only
in our location and in the fact that
we have no desire to take away the
lands of other people inasmuch as we
have abundant lands of our own. Be-
ing like others, we must subject our-
selves to the same logic that has
brought this terrible catastrophe on
Europe. We must remember that
somebody may want us if we do not
want somebody.
One of the most hurtful habits of
-thought that have grown up in this
country as a result of our fortunate
situation is that of ignoring force as
an element in human life. It is beau-
tiful to speak of the love of God to
man and the love of men to one an-
other. It is elevating to dream of
the time when all human beings
shall be brothers in perfect harmony
of thought and purpose, but too much
of this dreaming we have had and too
little appreciation of the greed in
man’s heart, of the necessity of
crowded countries to find a vent for
their populations, of the ambitions
and falsities of royalty, and finally of
the fact that force and not friendship
rules in human affairs... We would
not think of ignoring the natural
force which holds man to the earth,
the power of wind, of sun, of water,
or of any of the n..tural phenomena
with which we are ‘amiliar, but in our
dreaminess we are constantly forget-
ting that among men force of muscle
and force of intellect rule.
It is time for Americans to wake
up to principles of human life of
which Europeans have had a strong
grasp time out of mind. We as a
nation do not covet our neighbor’s
property. That is not saying that we
might not covet it if we were greatly
crowded or if we submitted to the
dictation of ambitious leaders. We
cannot set ourselves up as superior in
virtue to others. But we do have cer-
tain distinct political and social pur-
poses. We wish to develop. our
great domain, we wish to increase our
wealth, we wish to advance in the arts
and sciences, we wish to make every
inhabitant of the country prosperous
MICHIGAN TRADESMAN
and happy. Let us, then, proceeding
on these lines and recognizing the
danger of this country from those
people in the more crowded portions
of the earth who desire more terri-
tory, place ourselves in a position
where we can resist any incursion on
our domain and maintain the integrity
of our Nation.
Against a trained army like that
of Germany any body of soldiers that
we could rally within a reasonable
period of time would be a mob. Our
‘trust is largely in the two oceans pro-
tecting our shores. Along those shores
should be defenses ample against all
probable needs—forts, guns anda
navy of great power. Back of this
should be a body of citizens all vers-
ed in the handling of arms and all
ready when the alarm shall be given
to stand for the defense of our soil.
To this end there should be an elab-
orate system of training for our
youth. Every male of 15 years and
upward, not physically too weak, in
every school, to the last person in a
post graduate course of a university,
should receive a military training,
should be taught everything that a
soldier has to do from the pitching
of a tent to the sighting of a great
gun. All this should be made an es-
sential part of every school course,
be the school one under the system
of public instruction, a parochial
school, a private school, college, or
university. Such a course of instruction
need not detract from the energy
given to other studies. A short por-
tion of each day would be adequate
and would furnish healthful exercise
and lead to a good physical develop-
ment. In addition there should be
some provision for the training of
boys and men not attending school
after the age of 15. Every citizen
capable of bearing arms should know
how to handle arms and should know
what they are for. Here then would
be, in case of need, an army of 10,-
000,000 men which the most powerful
nation would hesitate to attack.
If other nations should ask why
we were doing this, we should say:
For the protection of our country
against possible attack and not for
ageression.—Economist.
Quotations on Local Stocks and Bonds.
Public Utilities.
Quotations only nominal. Bid. Asked.
Am. Light & Trac. Co., Com. 310 32
Am. Light & Trac. Co., Pfd. 105 108
Am. Public Utilities, Com. 40 45
Am. Publie Utilities, Pfd. 65 70
Cities Service Co., Com. 50 55
Cities Service Co., Pfd. 50 55
Comw’th Pr. Ry. & Lt., Com. 55 60
Comw’th Pr. Ry. & Lt., Pfd. 74 79
Comw’th 6% 5 year bond 99 100
Holland St. Louis Sugar 4 5
Michigan Sugar 40 45
Pacific Gas & Elec. Co., Com. 36 39
Tennessee Ry. Lt. & Pr., Com. 11 13
Tennessee Ry. Lt. & Pr., Pfd. 60 64
United Light & Rys., Com. 58 61
United Light & Rys., Pfd. 68 72
United Lt. & Ry. new 2nd Pfd. 62 67
United Light ist and ref. 5%
bonds 89
Industrial and Bank Stocks.
Dennis Canadian Co. 99 102
Furniture City Brewing Co. 59
Globe Knitting Works, Com. 125 140
Globe Knitting Works, Pfd. 97 100
G. R. Brewing Co. 120 125
Commercial Savings Bank 216 220
Fourth National Bank 215 220
G. R. National City Bank 174 «177
G. R. Savings Bank 255
Kent State Bank 250 260
Old National Bank 195 200
Peoples Savings Bank 250
September 2, 1914.
——e-e-o_—___
If a man is ‘truly great he lives to
forget about it.
BANKRUPTCY MATTERS.
Proceedings in the Western District
of Michigan.
St. Joseph, Aug. 25—In the matter of
James Ingersoll Day, bankrupt, of Hamil-
ton township, Van Buren county, all tes-
timony has been taken and briefS filed
on the objections of certain creditors to
the secured claim of Morris Wallbrun
for $1,500 and the matter is now up to
the referee. If the claim is disallowed
unsecured creditors will receive a divi-
dend of about 15 per cent. and if allowed
less than 5 per cent.
Aug..27—In the matter of the Kalama-
zoo Oil Co., bankrupt with offices at
Kalamazoo and Traverse City, the first
meeting of creditors was held at the
former place, and claims to the amount ~
of $8,000 allowed. Roscoe G. Goembel,
of Kalamazoo, was elected trustee, his
bond being fixed at $2,000. William
Goode, Otto Kyselka, of Traverse City,
and Stephen Marsh, of Kalamazoo, were
appointed appraisers. Dr. James B. Mar-
tin, President of the bankrupt, of Trav-
erse City was sworn and examined as
to the condition of the bankrupt estate.
Creditors requested that the plants at
Kalamazoo and Traverse City be sold
separate and without delay. The cus-
todian reported cash on hand of $1,100
and property of the estimated value of
$8,000, and that the estate would pay
dividends of at least 60 per cent. The
meeting was adjourned for thirty days at
the referee’s office.
Aug. 27—William Dannenberg, who for
the past several years has been engaged
in the agricultural implement business
at Allegan filed a voluntary petition,
whereupon he was adjudged bankrupt
and the matter referred to Referee Ban-
yon, who was also appointed receiver.
The referee has entered an -order ap-
pointing Elasco Reese, of Allegan, cus-
todian. The schedules of the bankrupt
show the following liabilities and assets:
First National Bank, Allegan,
MOM Pate ee lac eke $3,500.70
First National Bank, Allegan,
MOPS R Se oe oc eek ee cane 8,000.00
City. of Allegan, taxes .......... 68.51
Martin McApline, Allegan, labor 39.50
Lillian Whitbeck, Allegan, labor .. 63.00
John Reynolds, Allegan, labor .. 26.00
Johnson Harvester Co., Lansing 1.30
Gould Mfg. Co., Chicago ........ 36.44
Merrit. Co... Toledo ...:........... 18.70
Michigan Manufacturing Co.,
ISN bee ee ek 7.50
F. B. Adams & Son, Racine .... 55.17
Page Woven Wire Fence, Adrian 421.79
Ann Arbor Machine Co., Ann
SBD ce osc oo ce cua oo. ay 12.69
uwveins OW Co. ie el el ccas 3.55
A. L. Allen Co., Philadelphia .... Tt.22
South Bend Chilled Plow Co.,
South Bend. i... 2ci6e ccs ss 9.03
39.
Whitacre Manufacturing Co.,
hicago 66.75
Thomas Manufacturing Co., Chicago 1.63
Bucher & Gibbs Plow Works Co.,
Cee eee eww ewe eee esses
CARUO 2 ce eis cac eds cage eek ok 105.72
Roderick Lien Manufacturing
Oo., | MANeROUs ioc e se oc. aes. 5.00
American Seeding Machine Co.,
RPTENEEGME oes eee aks ce 81.28
Cook Kneeland Co., Springfield 15.04
White Sewing Machine Co.,
Cleveland | foo. i oe ee ak 176.00
Fairbanks Morse & Co., Chicago 15.55
H. C. Randolph, Jonesville ...... 32.00
Akron Cultivator Co., Akron 181.73
B. Porter’ Co., Ottawa > ........ 257.99
Johndeers Plow Co., Lansing ..... 31.11
M: FE. Wilcox Co., Toledo ...... 112.45
Goshen Church & Ladder Co.,
GOBR OR ees cei ceva ee cccues 27.00
Great Western Oil Co., Grand
RAGE gcse cit 3.75
Standard Oil Co., Grand Rapids 12.62
Wiard Plow Co., Batavia, N. Y. 20.94
Clare Hoffman, Allegan ..........
Oliver Chilled Plow Works Co.,
South Mend - oi. s ec, ee. 1,563.25
Brown & Sehler Co., Grand Rapids 185.78
Delaval Cream Separator Co., N. Y. 473.46
United Engine Co., Lansing 120.80
M. Braudy & Sons, Grand Rapids 5.18
Dentler Bagger Co., Vicksburg 50.00
International Harvester Co.,
CICHMO i co ee 1,560.66
International Harvester Co.,
CUNO 65 oo oie. eee, 4,060.96
Prouty & Glass Carriage Co.,
Bort: Wayne .....;.0....2. << 572.29
Page Woven Wire Fence Co.,
AOVIAN. 202535. ..,55, Mi. 344.06
Durant-Dort Carriage Co., Flint 494.00
Fred McOmber, Allegan ......... 740.15
First National Bank, Allegan .. 1,758.43
Total Hahbilities .......... $17,804.98
Assets.
Meal estate soe ibs icc cce $4,500.00
Stoek i, (Fade 6... oi cec cli cu cus 1,091.20
Debts due on open account .... 1,871.79
Other personal property ........ 35.60
Property claimed exempt ........ 580.00
Vot@l assets. .cscccicces cece [98,078.59
—.++.___
A bully is a man who is always
wanting to fight some other man half
his size.
Ionia Ave. and Louis St.
Horse Blankets---Plush and Fur Robes
; Automobile Robes
We bought our stock before the war and have not advanced our price.
You are invited to look over our line.
SHERWOOD HALL CO., LTD.
Grand Rapids, Michigan
RAMONA RESORT
thrilling ride.
Family Picnic Grove.
dances prevail.
Among the special features of the summer season
which attract visitors to Grand Rapids are—
Ramona Theater, with comprehensive vaude-
ville programmes twice daily.
The Wonderful Derby Racer, which affords a
Two big new free picnic pavilions in the New
Ramona Dancing Casino, where all the new
Rejuvenated Ramona is ready for your enjoyment
and a hearty welcome awaits you at all times.
MICHIGAN TRADESMAN
September 2, 1914
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corse a” aii
$6 z=
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gz: on fe
$s
7 SE
ee = Be
C= = =
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i
Grand Council of Michigan U. C. T.
Grand Counselor—M. S. Brown, Sagi-
naw.
Grand Junior Counselor—W. S. Law-
ton, Grand Rapids.
Grand Past Counselor—E. A. Welch,
Kalamazoo.
Grand Secretary—Fred CC. Richter,
Traverse City.
Grand 'Treasurer—W. J. Devereaux,
Port Huron.
Grand Conductor—Fred J. Moutier,
Detroit.
Grand Page—John A. Hach, Jr., Cold-
water, :
Grand Sentingl—W. Scott Kendricks,
Flint.
Grand Executive Committee—E. A.
Dibble, Hillsdale; Angus G. McEachron,
Detroit; James E. Burtless, Marquette;
FP. Thompkins, Jackson,
' ‘Next Grand Council ene anna,
une.
Michigan Division T. P. A.
President—Fred H. Locke. Z
First Vice-President—C. M. Emerson.
ie Second Vice-President—H. C. Corne-
us.
Secretary and ‘Treasurer—Clyde E.
Brown.
Board of Directors—Chas. E. York, J.
W. Putnam. A. B. Allvort, D. G. Mc-
Taren, W. E. Crowell; Walter H. Brooks,
W. A. Hatcher.
Make a New Start Every Day.
Old Bill was the village drunkard
at Ocean Point, where I lived as a
boy. .Don’t worry. This isn’t a tem-
perance talk. But I want to use old
Bill as an illustration to make a point
in regard to selling goods—and other
matters.
T can see Old Bill now in my mind s
eye—red nose, blear eyes, vacant face
and all—laden to the guards with his
cargo of liquor, rolling and plunging
down the town street like a battered
derelict in a heavy sea, or a slow go-
ing New England coaster vainly try-
ing to beat up against the wind to a
landing place. Old Bill had more
trouble in navigating than any craft
that was ever launched in our ship
building town. His tattered clothes
forever fluttered the signal of distress,
but excited no sympathy. For Bill
was the Town Joke. .
As an unthinking boy I shared the
popular conception that Bill was a
humorous object. I used to think
him funny when he was jovially or
tragically drunk, and I thought him
funniest of all when he “turned over
a new leaf.”
This annual rite of Bill's. was as reg-
ularly looked forward to by Ocean
Point folk as the advent of candy
canes and Christmas trees at about
the same time of year, or the emerg-
ence of the ground hog with his tra-
ditional shadow in the spring.
For fifty weeks of the year Old Bill
existed in an embalmed state—body
and soul fairly pickled in Red .Eye
whiskey and Old TFom gin. Every
year there were fifty weeks of abso-
lute eclipse for Bill—eleven months
and more of frozen torpor and arctic
darkness in the thing Bill called‘ his
mind, with the sun of Ambition sunk
far. behind the-horizon line... .
And then, regularly between Christ-
mas and New Year’s some mysterious
influence would begin to work inside
his deadened bulk of a body—the sap
of former instincts of manhood would
revive—the tide of self-respect which
had ebbed far out would return—and
the soul of Old Bill would stir and
murmur and half-rouse itself to life.
There would be a premonitory lapse
or two in his long period of unbrok-
en drunkenness, and then some fine
morning he would suddenly appear
on the street, all sobered up and sol-
emn and respectable as a church.
Moving from group to group of
village folk, unmindful of humorous
greetings, he would deliver himself
of a public announcement concerning
his intentions for the future in regard
to the drink habit. The burden of his
song was the old familiar refrain:
“Never Again.” As he passed on-
ward, titanic laughter followed in his
wake. But laughter, pitying smiles
and blunt-pointed jokes had no ef-
fect on Old Bill. He had made a fresh
start. He had sworn off drinking
forever. He had a brand new set of
resolutions, and this time he was go-
ing to keep them.
And keep them he did—for a week.
For six or seven days Old Bill was a
respectable citizen, and hope painted
a primrose colored dawn-shaft in his
sky. And then, some unlucky morn-
ing, as suddenly as a ship on the ways
slides into water, Old Bill’s resolu-
tions would lose their grip on him—
and slip! slide! splash!—Old _ Bill
would plunge down the ways and float
far out into the sodden sea of drink
once more—to be nine-tenths — sub-
merged for another year. And un-
thinking village folk, long accustom-
ed to this outcome, would laugh and
say, “Same old story!”
Old Bill put a damper on the faith
in good resolutions in our town. He
was the one most conspicuous, awful
example of the folly of swearing off.
There are so many Old Bills of one
kind and another in the world—we
have seen so many men make pledges
of one kind or another and break
them for so many years—we have
watched so many men climbing up the
Hill of High Resolves, uttering the
familiar slogan, “Never, never, never
again,” only to lose their grip and
crash down the slope ignominiously
to the foot—we have done this so
often ourselves that there is a gen-
eral feeling abroad that men who
make good resolutions are fools. We
boast at New Year’s that we haven’t
been jackasses enough to turn over
any new leaves.
. And .in. doing this. we prove. our-
selves jackasses more conclusively
than we could do in any other single
way that mortal mind ever conceiv-
ed of. In laughing at Old Bill’s an-
nually renewed resolutions, and re-
fusing to take them seriously, Ocean
Point folk were obeying a little,
trumpery, measly human custom or
fashion—the smart Aleck fashion of
cynicism and unbelief—while Old
Bill’s ability to rouse out of moral
coma once a year, and take a fresh
start, and have unshaken faith in each
new beginning, and to do his best to
live up to his good intentions for a
time at least, was all in accordance
with one of the noblest of primal
laws.
All that Old Bill’s neighbors were
able to perceive in his resolutions and
his backsliding a week later was a
cause for humor. But if they had had
minds that could think they would
have witnessed his annual resurrec-
tion from the condition of a beast to
that of a man with feelings of deep-
est awe—the awe of men permitted
to be present at a miracle. They
would have seen in it marvelous proof
of the heaven-born tenacity with
which hope refuses to desert a human
being—the dauntless courage with
which she refuses to give him up even
when he is 99 per cent lost—the mar-
velous persistence with which she re-
turns again and again to the task of
pulling him out of the mire where he
is stuck, setting him once more on
his feet, turning his face toward the
light of her own radiant personality
and giving him a fresh start.
Ocean Point folk thought Old Bill
didn’t get any good out of those an-
nual resolutions to brace up, just be-
cause he promptly and_ invariably
busted them within a week. Didn't
he, though? You bet he did! Each
recurrence of the impulse was a link
in the chain which was all that sus-
pended him above the very depths—
kept him from tumbling into the bot-
tomless Pit. A _ grovelling animal
for over eleven months of the year,
he was, for those six or seven days at
least, a man. To be resurrected, if
only for a week—if only for a day
or an hour—if only long enough for
one deep, satisfying breath of air, or
for one single righteous smash at his
familiar degrading enemy, might seem
well worth while to a man who had
spent a year in the tomb.
The fault in Old Bill’s case wasn’t
with his resolutions—or even with his
failure to keep them. His trouble
was that he didn’t make them often
enough. If he’d made them every six
months instead of only once a year,
he’d have enjoyed two periods of feel-
ing himself alive for a purpose in-
stead of only one. And, if, undis-
mayed by the frequency of his falls,
he had had the grit to turn over a
new leaf every month, he might have
enjoyed walking upright on his feet
like a man twelve times a year. Noth-
ing but fear and unbelief on his part
stood in the way of his getting his
return to self-mastery on a weekly
basis—and once there, what human
soul could stand up and proclaim in
the face of the Almighty that there
was no hope for Bill Peters and that
his body and soul might as well be
thrown into the scrap heap as use-
less rubbish?
Hats off to the man who makes new
resolutions and fresh starts! That’s
my idea. He. may fall off his high
horse some time after he is mounted,
but the high horse is not to be sneer-
ed at for that reason. And the cru-
cial question is not whether the rider
falls off, but whether he picks him-
self up when he hits the ground, or
lies prone on his’ face, muttering
“What’s the use?” The courage and
grit and divine gumption that it takes
to put foot in stirrup and leap to the
saddle again after so many previous
tumbles ought to command the deep-
est respect—not cynical laughter.
- It is this law of making new starts,
and beginning right over again as
soon as cne of them fails, that keeps
creation from withering up into one
vast Sahara desert. Man in his works
only imitates Nature in this respect.
He learned the secret from her in
watching the wonders she openly per-
forms before his astonished eyes—and
again in spying on her delicate mat-
vels through the microscope.
Take your own body for evidence.
You break a bone and Nature goes
to work to knit it together. Break it
again and she makes a new start in
the knitting process. And she will
keep on tackling this same knitting
job as often as that bone is broken
and needs to be made whole.
Cut your flesh and the wound heals
directly. Cut it again, and Nature
will set to work to heal it a second.
time. She doesn’t ask, “What’s the
use?” even if you call on her to start
the healing process a half dozen times
over—or ten—or twenty.
You may have an over-fondness for
pie, or some other indigestible eatable
or some tough customer of a drink-
able that your stomach hates to wres-
tle with.” Despite its expressed dis-
like, you keep shipping consignments
of the unwelcome material down to
it. Does your stomach say, “I knock-
ed out that bottle of Old Rye yester-
day after a hard fight; I got the bet-
ter of that mince pie this noon; I fin-
ally managed to digest that Welsh
rarebit that arrived early in the eve-
ning—but now I’m going to strike.
I refuse henceforth and forever to
make myself ridiculous by any more
fresh starts to keep this fellow a-
going?” Never. Your hard working
digestive apparatus says: “I’m the
keeper of this man’s strength, and it’s
my business to see that everything
he sends me is digested, no matter
how discouraging it is to receive such
an excess of pie, Welsh rarebit, or
Olid Rye whiskey. So here goes a new
start.”
(Continued next week.)
— ++ s____
The woman who doubts an honest
bargain advertisement will believe
every word a 10 cent fortune teller
tells her.
EAGLE HOTEL
EUROPEAN
GRAND RAPIDS, MICHIGAN
$1.00 PER DAY—BATH DETACHED
Excellent Restaurant—Moderate Prices
ae)
‘street.
September 2, 1914
Gabby Gleanings From Grand Rap-
ids. .
Grand Rapids, Sept. 1—B. A.
Hudson, whose headquarters are now
in Chicago, spent Sunday with his
family in Grand Rapids. Mrs. Hud-
son accompanied him back to Chi-
cago for a short visit.
Mobilization of Absal Guild, A. M.
of B., will occur at Herald hall, Sat-
urday evening, September 12. Every
member is requested to answer this
call. Business of interest to all will
be transacted on this occasion.
Walter Lawton, accompanied by
his daughter, Miss Bertha Lawton,
attended the State Pharmaceuticai
convention in Detroit last week. Up-
on their return Miss Bertha left at
once for an additional week’s outing
at Lake Harbor.
William Lovelace and John Schu-
macher were Chicago visitors last
week. They both went over to pay
the house a visit.
Harry Harwood, when asked for
news for this column, said he had been
so busy predicting the time in the
near future when a Hebrew brigade
would be seen marching up the street
Unter Den Linden in Berlin to the
tune of “Onward, Christian Soldiers,”
played by an England grenadier band,
that he hadn’t much time to gather
news items.
C. E. Myers is the new proprietor
of the Hotel Acme, at Grand Junc-
tion. When Mr. Myers took this
property over, it was in a very run
down condition because of poor man-
agement and was about the poorest
excuse for,a $2 per day hotel in West-
ern Michigan. Mr. Myers has reno-
vated the place, however, and is fur-
nishing the boys with nice clean beds
and first-class meals. He has insti-
tuted the individual towel service and
does everything possible to make his
place comfortable and home like for
the boys and appreciates their pat-
ronage.
John D. Martin took first prize in
a melon contest in Benton Harbor
last Friday night, prior to his taking
the boat to Chicago. As melons are
a rather treacherous food for sailors,
we hope for the benefit of Mrs. Mar-
tin, who was with her husband, that
the trip across the lake was a sraooth
one,
D. F. Helmer, at the head of the
coffee department of the Worden
Grocer Co, has the largest and best
equipped house boat on Grand River,
in which he gives some very delight-
ful week-end parties occasionally.
Last week he invited some of his
friends up and all report having had
a most enjoyable time, with lots of
fish to eat on the boat and more to
bring home.
Speaking of fishing, Ed Bottje, Ed
Wykkel and Fred L. Grote brought
home eight fine black bass the other
day. .When asked the name of the
lake where they fished they were all
strangely forgetful. Not one of them
could remember the name of the lake.
J. H. Colby, Secretary and credit
man for the Brown & Sehler Co.,
has recently returned from a visit with
his son, Prof. Colby, of the Univer-
sity of Michigan.
C. E. Harris, who devotes a con-
siderable portion of his time expound- -
ing the virtues of Excello and Sani-
to davenports, when he isn’t playing
cribbage, has recently moved into
temporary quarters at 1426 Sherman
Mr. Harris expects to build
a new home in the spring, having re-
cently sold a nice home at 1302 Frank-
lin Street. Harry says if he ever gets
anchored again it will take a bigger
bank check than one represented by
four figures to pry him loose.
War Extra.
Field Marshal F, De Graff has is-
sued orders for a mobiliZation of U.
C. T. forces at the Greater Michigan
Fair, commercial men’s day, Satur-
day, September 5, and, aided by Gen-
erals. Walter Lawton and William
Bosman, expects to accomplish an-
MICHIGAN TRADESMAN
other bloodless triumph of boosting
the home town.
Loyal Scouts have been working
all lines of communication for sev-
eral weeks and will have all the ad-
vance agents of peace ready to receive
the many delights of the big show at
Comstock Park. War for the day
will be forgotten by Council 181.
The First Gun—ball game—Grand
Rapids vs. Kalamazoo at 10 a. m.
sharp, followed by a continual round
of pleasure during the remainder of
the day.
Don’t forget the regular U. C. T.
Council meeting Saturday night, Sep-
tember 5.
William Bosman and wife spent the
week-end at Spring Lake.
Eugene Scott and family have gone
to Grand Ledge to visit friends.
The White Hotel, at Beulah, might
well have been called the house of
all nations this summer, as there are
employed about the place some Jap-
anese, Filipinos and Africans. In
connections with this, it is related
that a well-known traveling man from
Saginaw recently tipped a Filipino
waiter quite lavishly and afterwards
found that said waiter was the son
of a millionaire and received a re-
mittance each month much larger than
said traveling man’s. salary. This
salesman is now very much in favor
of the anti-tipping law.
William Ingersoll and Homer Brad-
field are both taking a vacation this
week. The Woodhouse Co. probably
allowed these two popular salesmen
to absent themselves for a week in
order to give the shipping clerks a
much needed rest.
Judging from the lambasting that
a certain politician has been getting
in the columns of this journal, lie
must regard running for State office
in much the same terms as Sherman
used in defining war.
Mrs. Will E. Sawyer and children,
Florence and Howard, are visiting
relatives in Allegan this week.
John W. Thorn, Deputy Hotel In-
spector, of Owosso, has returned from
Central Lake, where’ he spent his
fortnight’s vacation on the farm of
his son. He was in the city Satur-
day.
Fred W. Oesterle (Rindge, Kalm-
bach, Logie & Co.) bundled his wife
and children into his big Cadillac last
week and hied away up the lake shore
as far as Frankfort and Benzonia. He
was gone from early Monday morning
until the following Sun—Saturday
night late. He says he found good roads
most of the way up and back. The
only real bad road was in Benzonia
county, which had stalled every other
car along that route for several days,
but which he succeeded in navigating
because he knew how to handle his
car under such circumstances. The
report that Fred masqueraded as «
Frenchman on the trip lacks con-
firmation.
Archie Upton is covering the ter-
ritory of James B. Shaughnessy this
week H. W. Spindler, President of
the Michigan Hardware Co., cover-
ed his territory last week. Reports
from St. Mary’s hospital are to the
effect that Mr. Shaughnessy is strut-
ting around the hospital like a Ger-
man after a victory over the French,
and eating everything in sight. If
he follows his usual bent, he will be
selling the good Sisters who have
nursed him back to health and
strength a complete hardware outfit
before his convalescence is complete.
Burrell Tripp, successful business
man of Allegan, President of the Gas
Co., Mayor of the city, and who con-
ducts one of the largest up-to-date de-
partment stores in Western Michigan,
received the nomination for State
Senator for .his district in the pri-
maries August 25. This nomination
must be very gratifying to Mr. Tripp,
as he received it in competition with
Edwy C. Reid, who is a very able
man and successful in the newspaper
business. In case Mr. Tripp is elect-
ed, we predict that he will use the
same good business judgment in help-
ing to run the affairs of the State that
has characterized him in building up
his private business.
Will E. Sawyer.
The Boys Behind the Counter.
Charlotte—Roy Spears, who _ has
been in the employ of the Houghtal-
ing bazaar store has taken.a position
with the Bullen & Richey Dry Goods
Co.
Big Rapids—W. R. Whitacre is no
longer connected with the grocery de-
partment of the Bertrau, Almroth Co..
His place has been taken by Edward
Miller.
Pontiac—L. E. Thompson has tak-
en a position with the Chicago Cloth-
ing Co. as manager. He has been
connected with the People’s Bargain
store for the past six months and be-
fore that was manager of the Menter
Co.
Charlotte—Chas. Lentz has resign-
ed his position in the Lamb & Spen-
cer store and will acquire an interest
in a grocery stock at Vermontville Mr.
Lentz has been in the employ of the
Lamb & Spencer Co. for the past
two years, and formerly conducted a
grocery store at that place.
Ionia—Arthur L. Case has _ taken
the position at Geo. E. Curtis & Son’s
which has been filled by Alden Ses-
sions for the past two years. Mr.
Sessions will enter Oberlin College,
at Oberlin, Ohio.
Retires With a Good Record.
Frank P. Cleveland, who has been
a persistent and consistent patron of
the advertising department of the
Michigan ‘Tradesman for several
years, has sold his real estate and
business opportunity business at Chi-
cago to John B. Wright, who will
continue the business at the same lo-
cation.
Mr. Cleveland has handled a large
business and has acquired a comfort-
able fortune. The Tradesman believes
that he has treated every one with
whom he has had business dealings
honestly and justly. Few men can
conduct a business of such magnitude
without causing criticism, but no word
has ever reached the Tradesman
derogatory to Mr. Cleveland or his
methods. Considering the magnitude
of his business and the extent of his
operations, this is a remarkable tribute
to his fairness.
The Tradesman congratulates Mr.
Cleveiand on the record he has made
and the legacy he is able to hand
down to his successor.
_—o-o.-a
Community Spirit in the Celery City
Kalamazoo, Sept. 1—Plans for the
assisting of Charles B. Hays, who re-
cently purchased the buildings and
41
real estate of the defunct Michigan
Buggy Company, in securing factories
to fill up the mammoth floor space at
the plant, have been formulated by
the Industrial Committee of the Com-
mercial Club. which is to have com-
plete charge of the bidding for and
securing of new factories and indus-
tries for Kalamazoo. The Commit-
tee has as its head, James Grant, for-
mer President of the Club. In pur-
chasing the plant of the Michigan
Buggy Company, Mr. Hays took the
first step in re-organizing.and instill-
ing more life in manufacturing enter-
prises in Kalamazoo. Through Mr.
‘Hays’ personal interests in the com-
mercial and business welfare of Kala:
mazoo, the plant was purchased
through the courts with the idea of
bringing to this city a large number
of smaller concerns which may take
up quarters in the building until their
business increasss oh or or ododr
increase in business and growth will
warrant transfer to plants of their
own.
—2->—____
Kellogg’s New Product.
The Kellogg Toasted Corn Flake
Co. has started a new product on its
travels through the country, ‘“Toast-
ed Wheat Flakes.” The wheat flake
is a new product, much like corn
flakes in preparation, but having the
virtues of wheat rather than of corn.
For introductory purposes, it is un-
derstood that the company means to
try out the jobber as an introductory
force and in each package of the reg-
ular goods a number of samples are
packed, which the retailer is suppos-
ed to use among his customers. The
goods are designed to sell for $1.50
a case to jobbers (two dozen cart-
ons), $1.70 to retailers and $2.40 to
consumers.
Oscar F. Conklin, for many years
engaged in general trade and the
banking business at Ravenna under
the style of O. F. & W. P. Conklin,
now the owner of extensive farming
interests in Illinois and real estate
holdings in Los Angeles, is in the city
for a few days. He was called here
to attend the funeral of his sister-in-
law, Mrs. William P. Conklin.
Holland—The Thompson Manufac-
turing Co., manufacturer of modern
mission library furniture, has taken
steps to double the capacity of its
plant by increasing its capital stock
from $50,000 to $100,000. Another
story will be added to the factory and
new dry kilns with a capacity of 75,-
000 feet of lumber will also be erect-
ed.
HOTEL CODY
EUROPEAN
GRAND RAPIDS, MICH.
$1.50 and up bath.
Rates $1 and up.
system. And the
Manufacturers of the
Famous
“Kalamazoo” Customers
always “come back”
Our oldest customers are our best customers.
The longer a concern uses Kalamazoo equip-
ment the harder it is for our competitors to
break in. Kalamazoo equipment “grows” on a business man. Bookkeepers who have be-
come used to the simple, easily operated Kalamazoo devices dislike to change to any other
boss who foots the bills—notes with satisfaction that he buys less Kalamazoo
equipment—because what he does buy lasts longer.
Kalamazoo Loose Leaf Binder Company
J@lampazo0
Kalamazoo,
Michigan
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SUNDRIES:
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Michigan Board of Pharmacy.
President—Will E. Collins, Owosso.
Secretary—E. T. Boden, Bay City.
Treasurer—E. E. Faulkner, Delton.
Other Members—Chas. S. Koon, Mus-
kegon; Leonard A. Seltzer, Detroit.
Next Meeting—Houghton, Sept. 1, 2
and 3, 1914.
Michigan State Pharmaceutical Asso-
ciation.
President—Grant Stevens, Detroit.
Secretary—D. D. Alton, Fremont.
Treasurer—Ed. C. Varnum, Jonesville.
Michigan Pharmaceutical Travelers’ As-
sociation.
erent ene J. Dooley, Grand Rap-
Secretary and Treasurer—W. S. Lawton,
Grand Rapids.
Grand Rapids Drug Club.
President—Wm. C. Kirchgessner.
Vice-President—E. D. De La Mater.
Secretary and Treasurer—Wm.
Tibbs. ,
Executive Committee—Wm. Quigley,
Chairman; Henry Riechel, Theron Forbes.
Druggists Start War on Itinerant
Medicine Vendor.
Members of the Michigan Pharma-
ceutical Association intend to press
the campaign in the next Legislature
to obtain a law prohibiting itinerant
vendors of medicine from operating
in this State. "A resolution to this
effect was’ passed at the meeting of
the Association in Detroit Wednes-
day, and members of the American
Pharmaceutical Association from
other states who have the same condi-
tions to meet expressed themselves in
sympathy with the movement.
The pharmacists plan to wipe out
the vendors of cheap medicines who
conduct vaudeville entertainments in
conjunction with their enterprises and
make many glowing statements as
to the worth of their wares.
The delegates also indorsed the
Stevens bill, now before Congress,
which will prohibit price cutting, and
concratulated President Wilson on
his stand against unfair competition.
It was reported that the Prescott
Memorial fund to aid poor students
in the Department of Pharmacy at
the University of Michigan now
amounts to $1,100. On the recom-
mendation of the Dean of the Depart-
ment eighteen students have been as-
sisted.
Prizes were awarded to E. E. Mil-
ler, of Traverse City, who came from
the farthest point in the State to the
convention; Earl de Kruif, 24 years
old, Grand Rapids, youngest mem-
ber; E. T. Webb, 65 years old, Jack-
son; oldest member; Ed Austin, Mid-
land, largest member; Peter Vellema,
Grand Rapids, smallest member.
Officers were elected as follows:
President—Grant Stevens, Detroit.
Vice-President—J. A. Skinner, Ce-
dar Springs.
Secretary—D, D. Alton, Fremont.
Treasurer—E. C. Varnum, Jones-
ville.
Executive Committee — Edward
Austin, Midland; A. I. Huizenga,
Holland; J. A. Webster, Detroit.
The most important paper Wed-
nesday at the meeting of the scien-
tific section of the American Phar-
maceutical Association was that of
Dr. W. W. Stockberger, of the bureau
of plant industry Department of Agri-
culture, who exposed numerous frauds
perpetrated on the American public
by men who have advertised about
fortunes to be made in growing weeds
and herbs for medicine.
During the day the members of the
National Association of Boards of
Pharmacy adopted resolutions recom-
mending the enactment of laws by
states legislatures to curb many evils.
Laws are proposed to give _ state
boards full power to suspend phar-
macists’ certificates, to register ap-
prentices and to fix a minimum of $10
a day and traveling: expenses for
members of state boards.
In the education and legislation
section Dr. Hugh Craig, of Chicago,
recommended further legislation on
the sale of narcotics. Dr. Craig thinks
that physicians and_ veterinarians
should be restricted in prescribing
these drugs. |
There were luncheons at noon in
various hotels at which the alumni of
the Massachusetts, Brooklyn and
other institutions attended in force.
Demonstrations of practical phar-
macy and dispensing were made in
the section bearing the same name.
Frederick Stearns & Co. tendered
a Dutch spread, vaudeville and cab-
aret performance to the men of the
convention in the evening at Wayne
Gardens, while the ladies visited the
Temple theater. S. C. Stearns, Sam
D. Stearns, R. E. Bell, W. Ohliger
and other officials of Frederick
Stearns & Co. were personally on the
job, and about 1,000 visitors sat down
to the spread. While the supper was
in progress, there were various vaude-
ville stunts and the fun lasted until
midnight.
—_~7+++____
. Dead Easy.
“Here’s one for you,” said Tom to
Carl, his playmate. “A dog was tied
to a rope ten feet long. Twenty feet
away was a fat, juicy bone. How did
the dog get the bone?”
“Oh, that is an old one,” said Carl.
“You want me to say, ‘I give it up,’
and you will say, ‘That is what the
other cur did.’”
“No, you’re wrong, for the dog
got the meat.”
“Well, how did he do it?”
“Why, the other end of the rope
was not tied.”
MiCHIGAN TRADESMAN
How Soda Foams Are Made.
Foams, so-called, or substances
added to syrups to cause the soda to
foam more profusely or to hold the
foam on the water longer, may be
made from gum arabic, white of egg,
Irish moss, gelatin, etc. Of all sub-
stances yet tried, old soda dispensers, .
almost without exception, give the
preference to egg-albumen. It does
the work required of it in first-class
style, and seems to suit the taste of
customers better than anything else.
To. prepare it, add the white of one
egg to eight ounces of water, stir
well, let stand for half an hour and
strain off. To this add eight ounces
of simple syrup, and mix by stirring.
This suffices for a gallon of syrup. It
should be prepared fresh every day.
Irish moss may be prepared as fol-
lows: Wash the moss with cold water
to cleanse it of impurities; then to
every ounce of moss (from two to
four ounces suffice for a gallon of
syrup, according to the amount of
foaming desired) add one pint of hot
water. If you are in a hurry, you may
dissolve by bringing the mixture to a
boil for four or five minutes, but if
not so hurried, set aside in a cool
place, with an occasional stirring, for
twenty-four hours, or until dissolved.
Filter through a muslin strainer, or
through absorbent cotton.
Simple mucilage of gum arabic
(eight ounces of gum to the pint of
water) is excellent. From three to
four ounces of the mucilage to the
gallon gives a fine foam. In addi-
tion to the substances named, quillaya
Cae
September 2, 1914
has also been recommended, either
the tincture alone or in combination
with some of the substances already
named. A compound quillaya foam is
made as follows:
Ouiilaya Bark oo... ee... 8 ozs.
Sarsapatilla Bark ...0.....6.: 8 ozs.
Alcohol, 50 per cent. .......... 4 pts.
Prepare by _ percolation. Two
ounces of this is quite sufficient to
the gallon of syrup.
Finally, here are a couple of formu-
lae for “Schaumerzeugungs-Praepa-
rate,’ which are declared to
be “excellent and entirely harm-
less.” Digest together for eight
days, 10 parts of quillaya_ bark,
40 parts of water and 10 parts of 90
per cent. alcohol. At the end of this
time decant the liquid with gentle
pressure and filter. A large teaspoon-
ful (134 fluidrachms) added to a gal-
lon of syrup produces a _ splendid
(prachtiges) and homogeneous foam
on drinks in which syrup is used. The
second formula, the product of which
is called “Spumatalin,” is as follows:
Boil, on the water-bath, for one hour
200 parts of quillaya bark and a suff-
ciency (say 800 to 900 parts) of dis-
tilled water; then decant and press off
the liquid. Add 100 parts of 95 per
cent. alcohol, filter and bring the to-
tal up to 1,000 parts by the addition
of distilled water.
—_»+.____
Common sense should tell you when
to start anything, but it takes good
judgment to know when to stop.
oO
If you pay as you go you seldom
exceed the need limit.
; g
Holiday Goods
| 4
UR sample line of holiday goods is
now displayed in our show room at
headquarters and ready for visiting
buyers. There are many new features and
we can show our visiting customers the
most extensive and best assorted line that
we have ever brought to the attention of
the buying public. Our stock and our con-
tracts for the season are such that we can
give the trade first class service.
early visits as we must necessarily handle
our orders in the rotation in which they are
received. Dates for engagements with our
salesmen can be arranged by telephone, by
letter orby person. & & ZB BB B
We urge
Hazeltine & Perkins Drug Co.
Grand Rapids, Michigan
'
I
‘
September 2, 1914
Proper Margin of Profit in Selling
Drugs. .
The price of an article is one of the
first elements to be taken into con.
sideration. After that comes the
closer inspection of kind, quality,
workmanship and _ material. The
American public is now educated to
the point where they fully understand
the importance to be placed upon the
price of an article and to look for
reasons why such should be the price
as given. The newspapers almost
daily give half price sales due to bank-
ruptcy, fire, shop wear, moving. and
various other reasons. It may be
true that in some cases these reasons
ate only imaginary, but there the in-
telligent public is again alert, for it
knows the standing of the different
firms and whether to believe their
Statements or not. There is really
but little chance for the dishonest
merchant to fool all the people all
the time. A good reputation and
value received” for the money ex-
pended is the better nucleus for suc-
cessful advertising whether it be at
straight or cut prices.
In placing a new article on the
market, a manufacturer or sale dealer
has a better opportunity at price mak-
ing. In such a case the initial price
should be the full value of the article
—all it is worth to the user. Such a
price allows a fall in price when the
article comes into common use and
other makes enter into competition,
Instances of this kind may easily be
brought to mind. Fifteen years ago
safety bicycles sold for $100, seldom
less. Now just as good wheels may
be bought for $50 or less. The auto-
mobile is being reduced in price every
year. The $50 typewriter of to-day
is better in many ways than the $100
machine of ten years ago.
But the dealer must be careful not
to overstep the limit in arranging
prices, and not make the price so ex-
orbitant as to injure the sale. The
margin of profit should be reasonable,
but’ not too large, for the advice of
the Chinaman is sensible after all,
“Muchee little beats little muchee!”
In every line of trade, one of the
most important things to figure upon
is the margin of profit which you are
going to make from a certain invest-
ment or from the stock’ which you
are handling. This matter is not one
to be settled on the spur of the mo-
ment or without previous calculation,
but will perhaps require both time and
experience to determine.
Consider first the class of people to
whom your goods will be most apt
to appeal and determine whether that
class is living in affluence or belong
to the-poorer class. In the first case
advertising which would dwell upon
the merits of your goods would be apt
to produce results without regard to
price, unless, of course, it should be
so high as to be prohibitory. In the
second case the value of the low
price must be brought out clearly in
comparison and the customer should
be shown where he can save money
by buying your goods. In such cases
your margin of profit must of a nec-
essity be small as you are talking to
a large class of people and a good
start will mean continuous sales.
*
MICHIGAN TRADESMAN
Very few goods can be sold on a
large margin of profit unless it be
either imported goods, or newly in-
vented appliances or necessities from
which no opposition is likely to arise
immediately. ,In such cases a profit
of 100 per cent. on the cost of manu-
facture may easily be realized with-
out making the cost to the consumer
prohibitory.
It is always wise, however, to make
prices perfectly fair on a basis of the
value given.
Above all, be careful of cutting
prices in such a way as to make the
apparent value of your goods appear
less in the eyes of the customer.
—_~+~-<+___
Buffalo Moths.
This insect which is generally spok-
en of as the “buffalo moth,” “carpet
beetle” and “carpet bug,” is in reality
not a moth, but a beetle belonging
to the order coleoptera, while true
moths, such as the ordinary clothes
moths, belong to the order lepidop-
tera.
Tobacco, pepper, camphor, carbolic
acid and oil of turpentine have all
been recommended for destroying or
driving them off, but none of these
remedies seem to be of much avail.
It is the larva of the insect that
works the damage to woolens. When
in this condition it is about three-
sixteenths of an inch long, and is cov-
ered by a shaggy coat of black hair,
from which the term buffalo moth
probably originated. It eventually de-
velops into a beetle about an eighth
of an inch in length, and marked with
black, scarlet and white.
Benzine, kerosene and good insect
powder appear to be the most effica-
cious substances with which to com-
bat this pest. Carpets which are in-
fested may be soaked in gasoline,
which, if of good quality, will leave no
odor or stain. When the carpets are
taken up it is a good plan to pack all
the cracks in the floor with cotton,
which should then be saturated with
gasoline. When the larvae are found
to be injuring furs or clothes hung
in the closet, it would be best to use
insect powder.
It is stated that the insects in car-
pets can be destroyed by laying a wet
sheet on top of the carpet and pass-
ing hot flatirons over it, the steam
thus produced destroying the grub.
In recommending the employment of
gasoline the dangerously inflammable
nature of the liquid should always be
called to the attention of the user and
the necessary precautions suggested.
—__2+>____
The Medicinal Herb Garden.
Any druggist having a few square
feet of land may have a medicinal
herb garden if he so desires. In every
section of this country there are
many medicinal plants. Some _ of
them like stramonium are found in
all parts of the country, while other
plants like serpentaria have a more
restricted habitat.
The local flora plants should re-
ceive first attention because these
plants are frequently found at your
very door.
In fact, at your door is the place
to begin to look for plants. Then
gradually extend your observations
to the path and the roadside. When
time permits, explore the meadows,
the banks of streams, the rock ledges,
and the woods. In each locality you
will find different kinds of plants. All
plants must have a certain amount of
water in order to live. The amount
of water required by plants varies
greatly with different plants. The
plant growing on a dry hill top re-
quires much less water than the plant
growing on the moist bank of a
stream and less than a plant grow-
ing directly in the water.
facts should be borne in mind when
collecting plants for your garden. You
should always make a note of the ex-
act conditions under which the plant
is growing and then try to duplicate
these conditions as far as possible
when transplanting them,
Dig up only a few plants at a time
as you can then give them the requir-
ed attention. In removing the plant
from the ground be careful not to dis-
turb the roots and adhering dirt, and
be sure to take up some of the sur-
rounding soil.
Several enthusiastic members of
last year’s botanizing parties started
On each out-
ing they collected a few plants and
a wild flower garden.
transplanted them in their gardens.
The results proved most satisfactory
for few of the died. This
year the flowers are, in most cases,
as brilliantly colored as the
forms.
plants
wood
Don’t wait until next year to start
your wild flower garden. Begin now.
These
43:
Biggest Humbug the World Has Ever
Known.
For centuries men and women have
permitted themselves to be grossly
swindled by the biggest humbug the
world has ever known—that money
and possessions have power to pur-
chase happiness. Money and posses-
sions have no such power. Unless
there is something within them inde-
pendent of them they are absolutely
worthless. Whatever they may con-
tribute to happiness is from and be-
cause of that other element in them
which they themselves are not. Al-
though Solomon possessed every
source which whole kingdoms could
supply for the purchase of pleasure
and enjoyment he, too, voicés that al-
most universal lamentation, “All is
vanity and vexation of spirit.”
We need to be keenly alive to this
fact—that ‘possessions never operate
to change the laws in the mind. Hap-
piness is not from anything we may
have in hand. A man may succeed
in acquiring the wealth of the whole
world, but that alone will not make
him happy, for the bitter waters of
his heart may overflow and hide it
from his sight. What a profound
truth Luther speaks: “Riches are the
pettiest and meanest gifts God can
bestow upon men. Therefore, he so
commonly gives them to persons to
whom he can give nothing else.”
No, you will never find your happi-
ness in what you may have, never in
the things with which you may seek
to surround yourself. If you find it
at all it will be in what you are, ‘in
the things you have within yourself.
FOOTE & JENKS’ COLEMAN’S GRAND)
Terpeneless i_emon and High Class Vanilla
Insist on getting Coleman's Extracts from your jobbing grocer, or mail order direct to
FOOTE & JENKS, Jackson, Mich.
, MERICAN BEAUTY” Display Case No. 412—one
of more than one hundred models of Show Case,
Shelving and Display Fixtures designed by the Grand
Rapids Show Case Company for displaying all kinds
of goods, and adopted by the most progressive stores of America.
GRAND RAPIDS SHOW CASE CO., Grand Rapids, Michigan
The Largest Show Case and Store Equipment Plant in the World
Show Kooms and Factories: New York, Grand Rapids, Chicago, Boston, Portland
*
+
Economic Coupon Books
They save time and expense.
They prevent disputes.
They put credit transactions on cash basis.
Free samples on application.
TRADESMAN COMPANY, Grand Rapids, Mich.
Se ae aca enn ace ae ee
MICHIGAN TRADESMAN September 2, 1914
GROCERY PRICE CURRENT 3 4 5
These quotations are carefully corrected weekly, within six hours of mailing. CHEESE @17 ook ck Mocha Cocoanuts
g ze ‘ : CIE seco. @ or’ CON oor. ase: 25@27 est
and are intended to be correct at time of going to press. Prices. however, are Bloomingdale ..... @17 ion Bean... .0 2.55. 24025 Stale, Gar te —
liable to change at any time, and country merchants will have their orders filled Carson City ..... @17 4H. O. G. ........ 26@28 Shelled
. Hopkins ........ @17 Bogota No. 1 Spanish aheted
at market prices at date of purchase. BIO oes eee @18 Se ee sas 28 Peanuts, .... 10%@11
aoe eae ces eK eos eg ae a Lg. Va. Shelled
OP 6... xchange arket, eady eanuts .....
ADVANCED DECLINED Pineapple eee 40 ae Spot Market. Strong Pecan Halves .... ae
Bin Gs oa 8 ackage Walnut Halves . @65_ i
Confectione Sap Sago ....... @24 New York Basis Filbert Meats ....
tem Tartar Swiss, Gomestic @20 Arbuckle ........... 19 00 Alicante Alm oe
monds @65
Flour CHEWING GUM McLaughlin’s XXXX Jordan Almonds ..
Rolled Oats Adams Black Jack .... 55 tovretallers only, Mail all ome a Peanuts
: ams Sappota ....... ney uns Raw @6%
Beeman’s Pepsin ...... 55 orders direct to F. Roasted ........
Beechnut es ee ee 60 McLaughlan & Co., Chicago H. P. Jumbo, Raw Oe
Chiclets ............. 1 25 Extracts Roasted .......... @9
Colgan Violet Chips .. 60 Pgvend, % gro. bxs. | {8 CRACKERS
Index to Markets 1 2 nee oe oT Humimel's foil, ye ETO. | 85 National Bisouit Company
Flag Spruce .......... 55 Hummel’s tin, gro.
By Columns AMMONIA boo. Juley Fruit 200020001. 55 CONFECTIONERY _ Butter
s. Bakea 85@1 39 Red Robin ........... 55 Stick Candy Pails pycelsi ee xes
‘ en Sen (Jars p ss, TOEHOUNG . 66. sk oes eens
a. oan r ts Sen S (J 80 ke Horeh d 9 or Butters
: Col. 12 0z. ovals 2 doz. box 75 Carson Clty” oe 1844 S990). oe 65 Standard |.0. 0.02.25. 9 aac Square Butters ‘
A AXLE GREASE Wax Yt. qsQi°ge Spearmint, Wrigleys | 60 Standard, small ...... iy Seymour “Round... Gi
Ammonia ..........-+- 1 - Ree Spearmint, 5 box jars 3 00 ‘Twist, small ......... 10 Soda
Axle Grease ......--- 1 in) a Ada suo * doz. 2 00 Blueberries Spearmint, 3 box jars 1 e . Cases NBC Sodas ..... 6
} woo oxes, 4 doz. Standard ............ -180 Trunk Spruce ......... Sapibo 6 ee: 9% Premium Sodas ..... 7
B 1m. tin boxes, 3 doz. 235 Galion ............27" 7 95 Yucatan x.....2...-.... Be Jumbo, small ........ 10 Select So wee
Baked Beans ......-- 1 3%Ib. tin boxes, 2dz. 4 25 ba Bene oie 60 Big Stick ............ 3 ee mee ae
Bath “os gees 1601p. pails, per dor --60 sie Neck I. @1 00 CHICORY Boston Sugar Stick .. 15” Saltines Ce
MAID 50 0's 05 oo = 02>” 25tb. pails. per doz. ..12 00° Little Neck, 2b. .. @150 Bul bees sesh see sree 5 xea Canay
Breakfast Food ...-.. 1 ; pails, pe one Red 7: eee is. 10 Oyst
Cla B CO cece eees . NB
Brooms convenes. Tyo, BAKED BEANS, ,, Burnham's % pt ...2 25 BASIS, :. ee 1 oe Gees
Butter Color ......--- 1 No. 2) per doz. |..75@1 40 purmham's pts. ......375 Sohener's . ae Shell ........cceeeees
. No. 3, per doz. 1.85@1 75 Burnham's ci 77777 80 Red Standards’ ...... 1 Se err Sweet Goods
a BATH BRICK Mile a, : ee east? 1) wingcmeren
conned Goods .:..... 1-2. English .........-... os apa ee CHOCOLATE AO Gupte ane nt Mou Mia —
Carbon Oils ........-. 2 Fancy ....... 1 30 Walter Baker & Co. Midedis 10° Atlantics Also Asstd.
Cats Sscestcssew. 8 BLUING German’s Sweet ...... 22 Beene cates cases ‘kaon 12
UP seeee 3 Jennings’. French Peas Premium .......-- "!'t" 99 Monarch ............. 91% tt na Fruit Cakes .. 13
Po Gus Condensed Pearl Bluing. nSdee (Natural) ag CRTACAS. iss rir ag Novelty oo. seeeeees 12 Poanle Poon Cookies i
ue 3 ma: luing, doz. T tet ceecene Walter M. Lowney Co. Pe ee ae eee
Chicony III, «3s Large C P Bluing, doz. 75 7 Gooseberries Premium, 4s ......-. 29 ee Creams ...... 16 anascne pee Couns, 25
Clothes Lines .-.----- 3 BREAKFAST FOODS No: 2, Fair ......... 150 Premium, %8 ¢....-.- #9 Special................ 10 Cheese Tid Bits .... 20
~ GOCOA nereveerereeees : Apetizo, Biscuits .... 3.00 N® % Fancy ........ 235 CLOTHES LINE Seley Game 14 Chocolate Bar (cans) 18
Cocoanut ...---+++++> 3 Bear Food, Pettijohns 2 13 Hominy Per 002, x7 Oo 8 Chocolate Drops .... 17
PBR bso ssanesveeses- Cracked Wheat, 24-2 250 Standard ............ g5 No. 40 Twisted Cotton 9% Specialties Choc. Honey Vingers 16
Confections. sscereea> : Cream of Wheat, a6-2 4 50 % tb, ., Lobster oe awe eee oe Pails [ites Cookies ....... 12
seeeee ream of Rye, 24-2 .. b Neeee sce seek o. oe PACE OPIS so > - a os0~e
Crackers ...--+---+-+ 5 ; Posts Tonetios, T. Me Uy eee se 3 is No. 80 Twisted Cotton 2 00 toe 8 3 Cream Fingers ..... it
Cream Tartar ...--++- Be ae 2 80 Mackerel No. 50 Braided Cotton 100 Bonnie Butter Bites . Cocoanut Taffy Bar .. 18
D Posts Toasties, T. Mustard, itb. No. 60 Braided Cotton 1 25 Buiter Cream Corn 17 Cocoanut Drops .... 12
‘ phils eseseube 280 Mustard, 2m. ......" 3 9 No. 60 Braided Cotton 185 Caramel Dice ** 43 Cocoanut Macaroons 18
Dried Fruits ......--- Sarineas, S05 0 378 Soused, 1igtb. 2 80 No. 80 Braided Cotton 225 Cocoanut Kraut ...... Cocont Honey Fingers 12
F Grape Nuts ......... 270 Soused. 210. - £80 No. 50 Sash Cord .....175 Cocoanut Waffles... 15 Cocnt Honey Jumbes 12
g¢ Grape Sugar Flakes.. 250 Tomato, 1m. ’: - ee No. 60 Sash Cord ..... 20 Goco Macaroons ...... 17% Cotfee Cakes Iced ... 12
Farinaceous Goods ... ¢ Sugar Corn Flakes .. 250 Tomato. 2%. 28 No. 60 Jute .......... 90 Coffy Toffy .......... g Dinner Pail Mixed .... 8%
ey Teen. 1 Harty Wheat Food . 2 35 ‘Muchroome, 7 8) No. 72 Jute .........4:1 00 Dainty Mints 7 tb. tin 18 Family Cookies ...... ai
Vv ay ostma’s Dutch Coo 8 0. ies : ; Fig Cak :
Flour and Feed ..---- 7 Holland Rusk ........ 290 Hotels ......... @ 16 Galvanized Wire ee - rcaide Pemee sun i
Fruit Jars .....---+ + Kellogg's Toasted Rice uttons, %s .... @ 14 No. 20, each 100ft. long 1 90 Be, ee tes Fireside Su
Butt Fudge, Walnut 16 g. Jumb 12
G Biscuit ........... 3 30 uttons, Is ...... @ 25 No. 19, each 100ft. long 2 10 Wace’ cet 16 Fluted Coated Bar 11
4 Kelloge's Toasted Rice Oysters . No. 20, each 100ft. long 1 00 #UGES Cy oct ott i4.-«-Frosted Creams ...... 8%
ee gs oS: 7 ee geste ao” 80 ore Eg comets @ 85 No. 19, each 100ft. long 2 10 Fudge, Saney. Hace 46 Frosted Ginger Cook. 8%
tod ernest ie ay ellogg’s Toaste eat ve, 2Ib. ....... - @1 60 COCOA Fudge, Toasted Cocoa- Frosted Raisin Sgs .. 10
H Biseuit ..........-. 3 30 Plums Baker's ....... ee 37 “i Ginger Gems Plain ..
_...cce 1 Kellogg’s Krumbles .. 270 Plums .......... 90@1 35 Cleveland ............- oe eee eos 2° Ginger Gems Iced ... of
Bere nn oe cite g Krinkle Corn Flakes 2 00 Pears in Syrup Colonial, %s 35 puie, Gherry peste Ga Co %
Hides an eltS ....-- No. mo ears ese ee: ie udge, Cocoanu eee
Eices Beilsh....-..- 8 Mapi- Wheat Flakes, 9 ke 3 iso ask oz. ..1 50 Cobiel, Eee = Honeycomb Candy .... 16% cue gna Sealy st
J ; —_ -Wheat Flakes, so ae aie ges oat 00 peermacig Eos oeceeees - ee cae Beneann Jumbles .. "
be eevee ee tt ee en rly June .....1 1 25 ershey’S, 448 ........ Pas 45 obnob Cookies ......
eg Mapl- Pin, Wiibees 280 Bory Suns ht eet Byler 36 peed Gos Jellies 11. tf . Household Cookies... 4
aan Minn. Wheat. Cereal 3 75 Peaches Lowney, %8 ....--+-.- 34 Ttalian Bon Bons .... 14 Household Cks. Iced .. a
. M aan a eu : . Ma gp Lowney, Us ........-- 34 Lozenges, Pep ag Hippodrome Bar .....
Macaroni ......-+-++« : Ralston Wht Food. 100 145 No- 10 size can ple "es 95 Lowney, %8 .....---- - Lozenges, Pink ...... 11 ped Fingers Ass’t 13
Mapleine .....--- 9 Saxon*Wheat Food ..2 60 Pin neapple Lowney, 5 Tb. cans .... Manchus ............. 14 oney Flakes ......4 14
Meats, Canned o. Grated Van Houten, %s ..... 12) ol K 10 Honey Jumbles ..... 12
Mince Meat ........-. & #hred Wheat Biscuit 3 0) cited 2222122.) gee M6 «Van Houten, 4s ..... 18 oe 14. ‘Imperialg ............ 8%
Molasses ..-..+- 8 Pillsbury’s Best Ger'l 4 25 : Van Houten, 4s ..... 36 wut Butter Puffs .... 15 Jasmine Cakes ...... 14
Mustard .....---.---++ 8 Soot mavern Special 280 F umpkin Van Houten, 1s ...... 65 Guoiteq Peanuts 14 Jubilee Mixed ...... 10
N Quaker Puffed Rice ..425 Good 000707: | we 33 Chocolates Lady ‘Fingers Sponge a
Nuts .......5------ ... 4 Quaker Puffed Wheat 285 Fancy .............. . 100 Wilber, %s ........... +33 oe Fails Leap Year Jumbles .. 20
Quaker Brkfst Biscuit 190 Gallon .. Assorted Choc. .......
oO Guaker Corn Flakes 1 75 g it 24@ Wilber, %s ........... 32 Avacon Carameta. 115 paces Biscuit Square 9
Olives .....-se.------- 8 Victor Corn Flakes ..2 20 gtanga aoe erries @ aoe Champion .,.......--. 13 fone Wafers oe
: wesingion, Cree tg OT Salon a ele Choe, Chive, rok <1 Migs aa 22100
Wheatena ........... 4 50 arrens, 1 Ib. Tall .. 230 4s, 5ib. case Eclipse, Assorted .... 16 Mary Ann ........+. 8
Pickles ........-0002+- 8 Warrens, 1 Ib. Fi 2 c Marshmall
Pipes ..... ‘; g Evapor'ed Sugar Corn % Req Alaska at -. 240 %s, 15tb. case .. Eureka Chocolates ... 17 arshmallow Pecans 18
Playing Cards ...... 8 BROOMS Med Red Alaska'1 4001 45 {f° ate case’... Oe ee 18 Mol. Bit. ‘Goole oad’ 4A
eecceece S, 15Ib. case : r 00 ie, ce
eee acter sense ; Fancy Parlor, » Le. 2 Pink ee @115 Ys & igs lot. ous ee ee is NBC Honey Caices . a
ee et > , me ae Oe one ne a ae
R anaarn ar te 23 Th. : oe aoe 28 eee te 375 %s & Ms pails ..... Nibble Sticks _........ 26 Orange Gems ....... 8%
9 n, ae > ustard 3 75 Bulk, pails ........ Pe a. 19 *° Penny Assorted ...... 8
Rice ...ccccccssccccece Special, 23 I 275 Domestic, %' Mustard 3 25 Nut Wafers y %
eis ke a Ce eR ec a ee A ae a EO ok Foe Res are jn ne emcee: 5,” ee ey Stearn wae en cer, Seamer ee rT e Ss
Rolled Oats .......--- 9% Warehouse, 33 ae 425 French, 48 ........ 7@14 Bale, Datrels 8. oo nee Canara a Peanut Gems ....... 9
s Common Whisk ..... 100 French, %s ...... --18@23 10 5c pkgs. per case 2 60 oa Mee ete: ig _Pienic Mixed ....... 12
Salad Dressing ....... 9 Fancy Whisk ....... 1 25 No. 3, ‘Sauer Kraut 2 26 10c pkgs., per case 2 60 So 12 Raisin Cookies ...... 10
Saleratus ............5 9 BRUSHES Mo ae 16 10c and 33 5c pkgs., Star Chocolates ...... 14s Raisin Gems ........ 1
9 Sen Cans ..........2 40 per case .......... 2 60
fo gwuincb s 664458 S oe ue i Shrimps pat eaas OOALTED Suppor ree ent) 18 Recess Tarts ........ 15
eoeeeeesecsersacsces > ass eee Dunbar, Ist doz. .... 1 45 on orn oodas
Salt Fish ............. 9 Solid Back, 11 in. .... 95 ; Rilo Without prizes. Reveres Asstd. ...... 16
Reile ae. ss ss sks 40 Potnted Mende 05.111, ge “COUP SE: Pies doe ee 2 OP Sonamon 2.12.55 ce0s es 19 Cracker Jack with Saltines ........0.-2. 18
Shoe Blacking .------ 10 Stove ad Succotash Fair 19% coupon 3 25
RUE duce sascssees 40 NO, 3 oes s 5s eee as 90 hae eee: a Custer o.5... sca c 98 Pop Corn Goods with Prizes penton eal penned ca Cs -
pisses eeeese AE ONG see be 1 25 Ce Or Lae
= Fancy ......... 125@1 49 Fancy ..... SIGE Sea 21 Giggles, 5c pkg. cs.
eps ie ey cucue een Ae IND Tok ic yo dees 1 75 Peaberry 2.5.52... 23 Oh My 100s ......... 350 Spiced Jumbles, Iced ..10
Spice canuesermnaenene: ae Shoe dimen Santos Cracker Jack, with Prize Sugar Fingers ........ 13
Blarch ec cc acutese (30 eS ieee gees OD ni stececes % Cough Drops
20
Pedse.iseicase 80 NO 7 Geo.....s.s it 430 anty ooo. 2 25 — ttre eeeee rene sou boxes Sugar Crimp ........ 8%
NO. 4 ae ee ia 1 70 : Tomatoes a 21 Putnam Menthol .... 125 Sultana Fruit Biscuit 16
T Boia a asatecree es . 1 90 Goos Gent anerace 105 Fancy ......-...2---. 23 Smith Bros. ........ 125 Sweethearts ......... 26
— Sauces ........ - . SUTTER COLOR c a 3 Peaberry | esa page’ 33 NUTS—Whole Ibs. Vanilla Wafers ..... 18
Tobacco .......- ii, 12, 13 eet alg spelt ae CARBON OILS Fair Shas secede 24 Almonds, Tarragona 20 in-er-Seal Trade Mark
TONG icc ecnccosccess 1B CANDLES B Choice .... 25 Almonds, California Good
Saeetine, 6 ie TH pee eet soft shell ...... panes OOP
Vv i 18 Llaraffine, 128 ..... on 8 D. . Cacia Choice a se on gerecccues 24@16 Baronet Biscuit a 00
Vinegar .........-.005 Wicking ......6...0005 » Gwe 9 Fancy sgatsesaceees: 26 Mego eras Bremner Bir Wats. 1 os
CANNED GOODS Deodor’d Nap’a .... 13 = ameo Biscuit .......
icking w 18 Apples Cylinder aes 29 @34% Fair .-..-0--eee sees -« ab Walnuts, att she Sis Cheese Sandwich ....1 00
Woodenware ......... 18 3%. Standards .. @ 90 Engine ........ 16 22 SRN et sssssseeee 28 able nuts, fancy 14@16~ Chocolate Wafers ...1 00
Wrapping Paper ...-. 14 Gallon --....... @3.75 Black, winter 8 @10 Java Pecans, medium .. @13 Excelsior Butters -...1 9
: ac rries ececcccce
v 2 tb. .......... 150@1 90 Snider's pints ...... 2 35 Mandling ROSS Hickory Wats, per ot Five O'Clock ‘Tea’ Feit’ 1.90
Teast Cake \......... 14 Standard gains @5.00 Snider's % pints .... 136 Aukola ............ 30988 © OhlO ......eceeceeer Ginger Snaps NBC .. 1 00
omearemh
eee
September 2, 1914
Graham Crackers Red
Label, 10c size .... 1 00
Kaiser Jumbles ...... 1 00
Lemon Snaps ......... 50
Mallomars ............ 1 00
Oysterettes ......... 50
Premium Sodas ......1 00
Royal Toast ......... 1 00
Sarato, Flakes ......1 50
Social eTea Biscuit ..1 00
Uneeda Biscuit ...... 50
Uneeda Ginger Wafer 1 0¢
Vanilla Wafers ......1 00
Water Thin Biscuit ..1 00
Zu Zu Ginger Snaps . 50
Zwieback ........ --. 100
Other Package Goods
Barnum’s Animals... 50
Chocolate Tokens. ...2 50
-2-2 50
Family Package ...2 50
Fruit Ca 00
per
Adora, 10c size ...... 1
SeAbis — gavelees cs 2 .
, Co vecese cs
— in bulk, per tin
Wabisco: ...- 2025-6: ne 75
WO@BUNO boca es 3s 50
Bent’s Water Crackers 1 40
CREAM TARTAR
Barrels or Drumg .... 69
BOXES Coo Coe ces o6 6 sis s 70
Saquare Cans ...:3..... 72
Fancy Caddies ........ 7
DRIED FRUITS
Apples
E:vapor’ed Choice blk 10%
Evapor’ed Fancy pkg.
Apricots
California ........ 15@17
Itron
Corsican: feo ca 5 18
Currants
Imported 1 th. pkg. ..10%
Imported, bulk ....... 10%
Peaches
Muirs—Choice, 25th. .. 7%
Muirs—Fancy, 25tb. .. 8%
Fancy, Peeled, 25tb. ..15
Peel
Lemon, American .... 14
Orange, American .... 14
Ralsins
Cluster, 20 cartons ..2 25
Loose Muscatels, 4 Cr. 7%
Loose Muscatels, 3 Cr. 7%
L. M. Seeded, 1 Ih. 8% @9
California Prunes
90- 251b. boxes ..
80- 90 25Ib. boxes 38 8%
70- 80 25tb. boxes ..@ 9%
60- 70 25Ib .boxes ..@19
50- 60 25tb. boxes ..@11
40- 50 25tb. boxes ..@12
FARINACEOUS GOODS
Beans
California Limas .... 9
Med. Hand Picked .. 8 25
Brown Holland ...... 2 40
‘ Farina
25 1 Th. packages ....1 50
Bulk, per 100 ths. ....4 00
Original Holland Rusk
Packed 12 rolls to container
3 containers (40) rolls 3 20
Hominy
Pearl, 100 th. sack ..2 25
Maccaronl and Vermicelli
Domestic, 10 th. box .. 6
Imported, 25 th. box ..2 50
Pearl Barley
Chester ........ ogee BO
MMIPITS, 655 ce ek
Peas
Green, Wisconsin, bu. 2 50
Green, Scotch, bu. .... 2 50
SDHG, We (occ os a 4y%
Sago
Hast: India 3.6.3.8. k es 5
German, sacks ........ 5
German, broken pkg.
Tapioca
Flake, 100 tb sacks 5
Pearl, 100 tb sacks .. 5
Pearl, 36 pkgs. ...... 2 25
Minute, 36 pkgs. ....2 75
FISHING TACKLE
tO F ihe ec ess 6
136: to Stn se cee. 7
396 10.2. bw cs 9
1 : to 2 in hipertestode
WES eo Oeeic ess badge ss oe
8 he ike. ~..20
Cotton Lines
No. 3, 10 feet ......:..5
No. 2, 16 feet ........ 7
No. $; 15: féet ....... vag
No. 4, 15 feet. ........10
No. 5, 15 feet ........11
No. 6, 15 feet ........12
No. 7, 15 feet ........15
No. 8, 15 feet .........18
9, 15 feet ....... 20
Linen Lines
Medium ............. 26
Large 34
T
Poles
Bamboo, 14 ft., per doz. 55
Bamboo, 16 ft., per doz. 60
Kambono, 18 ft., per doz. 80
FLAVORING EXTRACTS
Jennings D C Brand
Extract Lemon Terpeneless
Extract Vanilla Mexican
both at the same price
No. 1, F box % oz. .. 85
No. 2, F box, 1% oz. 1 20
No. 4, F box, 2% oz. 2 00
No. 3, 2% oz. Taper 2 00
No. 2, 1% oz. flat ....1 75
FLOUR AND FEED
Grand Rapids Grain &
Milling Co.
Winter Wheat
Purity Patent ...... 5 60
Sunburst. 205. jcc cs 6 00
Wizard Flour ...... 5 30
Wizard Graham 5 30
Matchless 0.2035. .06¢ 5 40
Wizard, Gran. Meal 4 80
Wizard Buckwh't cwt 3 40
RYO 2. oc. cet sew 0
Valley City Milling ee
Lily. White... 20.605. 25
RASNE Oat oc oe 5 75
Graham 223. ew ee 2 55
Granena Health ...... 2 65
Gran. Meal... coc ese. 2 15
Bolted Med. .......... 2 05
Voigt Milling Co.
Voigt’s Crescent .... 6 25
Voigt’s Royal ........ 6 65
Voigt’s Flouroigt .... 6 25
Voigt’s Hygienic Gra-
ROM ess asso se sce 5 50
Watson-Higgins Milling Co.
Perfection Buckwheat
PIQUE | oe sce 6 50
Perfection Flour ..... 6 90
Tip: Pop. Fiour. 3.0.0... 5 50
Golden Sheaf Flour .. 5 15
Marshall’s Best Flour 6 50
Worden Grocer Co.
Quaker, paper ....... 5 30
Quaker, cloth
Kansas Hard Wheat
Voigt Milling Co.
Calla: EAN: ccc culos 6 6 20
Worden Grocer Co.
American Eagle, %s_ 6
American Hagle, 4s 6 10
American Hagle, %s_ 6
Spring Wheat
Roy Baker.
MSZeCtta. cies cc aie 5 6 30
Golden Horn, bakers’ 6 20
Wisconsin Rye ...... 5 20
Bohemian Rye ...... 5 50
Judson Grocer Co.
Ceresota, %s ........ 6 50
Ceresota, 4s ........ 6 60
Ceresota, %s ........ 6 70
Voigt Milling Co.
Columbian 2... i066... 6 85
Worden Grocer Co.
Wingold, %s cloth .. 7 00
Wingold, %4s cloth .. 6 90
Wingold, Y%s cloth .. 6 80
Wingold, %s paper .. 6 85
Wingold, %4s paper .. 6 80
Meal
Bolted... 6.5 Voves oes 4 60
Golden Granulated .. 4 80
Wheat
New. Red? i.e. ce. 96
New White: o.oo... 96
Oais
Michigan carlots ..... 48
Less than carlots .... 50
Corn
Carlots: so. coho eso. 35 90
Less than carlots ..... 92
Hay
Carlots oie. oo. eo sk: 15 00
Less than carlots ....17 00
Feed
Street Car Feed ..... 36
No. 1 Corn & Oat Feed 36
Cracked Corn ........ 36
Coarse Corn Meal ...-:. 36
FRUIT JARS
Mason, pts., per gro. 4 25
Mason, qts., per gro. 4 55
Mason, % gal. per gro. 6 90
Mason, can tops, gro. 1 30
GELATINE
Cox’s, 1 doz. large ..1 45
Cox’s, 1 doz small .. 90
Knox’s Sparkling, doz. 1 25
Knox’s Sparkling, gr. 14 00
Knox's Acidu’d doz. 1 25
Nelson's? i.6550.65..2. 1-50
ORfOFd cee ecceas ce << 10
Plymouth Rock, Phos. 1 25
Plymouth Rock, Plain 90
GRAIN BAGS
Broad Gauge ...... cs 28
Amoskeag ........... 19
erbs
SORe cc eases. AG
HIOPS oe eee cance. JO
Laurel Leaves ....... 15
Senna Leaves ..... cae ae
HIDES oo PELTS
ee cee ues 1
Cured, No. 1 ....... Be
No. 2 ....,.... 8
MICHIGAN TRADESMAN
8
Calfskin, green, No. 1 15
Calfskin, green, No. 2 13
Calfskin, cured, No. 1 16
Calfskin, cured, No. 2 14
Shearlings ....
Tallow
No. fcc... @ 5
NO. Soe. @ 4
Wool
Unwashed, med. @20
Unwashed, fine .. @15
HORSE RADISH
Per doz. ...2.....
Jelly
5Ib. pails, per doz. ..2 40
15Ib. pails, per pail .. 65
30%. pails, per pail ..1 25
JELLY GLASSES
% pt. in bbis., per doz. 15
% pt. in bbis., per doz. 16
$8 oz. capped in bbls.
per doz. ..........-.. 48
MAPLEINE
2 oz. bottles, per doz. 3 00
1 oz. bottles, per doz. 1 75
MINCE MEAT
Per case ..... sesccae 2 80
MOLASSES
New Orleans
Fancy Open Kettle ..., 4
Choice rae i :
Good
ON ie ones ea aie
Half barrels 2c extra
ecee
eeces
Red Hen, No. 2% ....1 75
Red Hen, No. 5 ...... 1 75
Red Hen, No. 10 ...... 1 65
MUSTARD
% th. 6 th. box ...... 16
OLIVES
Bulk, 1 gal. kegs 1 0C@1 10
ae : ua etic 95@1 05
ulk, gal. Kegs 90@1 0
Stuffed, 5 oz. . vo
Stuffed, 8 oz.
Stuffed, 14 oz. ewes ce
Pitted (not stuffed)
14 oz.
Manzanilla, 8 oz. . 90
Lunch, 10 oz. ........ 1 35
Lunch, 16 oz. ........ 2 25
Queen, Mammoth, 19
OFF ceae. 4 25
Queen, Mammoth, 28
Z
OFe eee eeu ses 5 75
Olive Chow, 2 doz. cs.
Her doz 2: 2 25
PICKLES
Medium
Barrels, 1,200 count ..7 75
Half bbls., 600 count 4 38
90
5 galion kegs ........ F
mall
Barrels ...... coscee. 9 50
Half barrels ..... oe. & 2B
5 gallon kegs ........ 2 25
Gherkins
Barrele <..000. 0... 14 00
Half barrels ........ 6 50
5 gallon kegs ....... 2 50
Sweet Small
Barrels: 20.6. 17 00
Half barrels ........ 9 25
5 gallon kegs ....... 3 50
PIPES
Clay, No. 216, per box 1 75
Clay, T. D. full count 60
COb a es 90
PLAYING CARDS
No. 90, Steamboat ... 75
No. 15, Rival assorted 1 25
No. 20, Rover, enam’d 1 50
No. 572, S - 17
No. 98 Golf. satin fin. 2 00
No. 808, Bicycle ......2 00
No. 632 Tourn’t whist 2 25
POTASH
Babbitt’s, 2 doz. ..... -1 75
PROVISIONS
Barreled Pork
Clear Back ....24 00@25 00
Short Cut Cl’r 23 00@24 00
Bean! oj, 22. 21 50@22 00
Secale Clear 28 00@29 00
MS esses wesee
Clear Family ...... 26 00
Dry Salt Meats
S P Bene, cu 144%@15
ard
Pure in tierces 11%@12
Compound Lard 9 @ 9
80 Ib. tubs ....advance
60 Ib. tubs ....advance
50 Ib. tubs ....advance
20 Ib. pails ...advance
10 tb. pails ...advance
5 Ib. pails ...advance 1
8 Ib. pails ...advance 2
Smoked Meats
Hams, 12 tb. av. 20 @21
Hams, 14 Ib. av. 19 @19%
Hams, 16 tb. av. 18 @18%
Hams, 18 Ib. av.
Ham, dried beef
BOIS ee ee @30
California Hams 14 @14%
Picnic Boiled
Hams +.... - 19144@20
Boiled Hams .. 30 @30%
Minced Ham .. 14 @14%
Bacon ......... 18 @24
RRR
9
Sausages
Bologna ....... 12 12
Liver . 9 gine
Tongue .......
Headcheese ......... 10
Beef
Boneless .... 20 00@20 50
Rump, new .. 24 50@25 00
Pig’s Feet
% bbls. ...... tecccen £ OG
% bbis., 40 ths. ..... 2 10
We ORS ceyiccaccccccs & 38
TOODE oes ecco cscs. 8
% bbls. 40 tbs.
% bbis., 80 ths. ..... 3 00
Casings
Hogs, per % ......... 35
Beef, rounds, set .. 18@20
Beef, middles, set ..80@85
Sheep, per bundle 85
Uncolored Butterine
Solid Dairy ....12 @16
Country Rolls .. 124%@18
Canned Meats
Corned beef, 2 th. ....4 75
Corned beef, 1 th. ....2 50
Roast beef, 2 tbh. ....4 75
Roast beef, 1 tb. ....2 50
Potted Meat, Ham
Blavor, 4s ...... 65
Potted Meat, Ham
lavor, %s ...... 95
Deviled Meat, Ham
Flavor, Ys ...... 55
Deviled Meat, Ham
Plavor, %8 ....... 95
Potted Tongue, 4s .. 55
Potted Tongue, %s .. 95
RICE
PaRGO oo. 2 oe ee cus @7%
Japan Style ..... 5 @5%
FOREN. 2.065 uc: 38% @4%4
ROLLED OATS
Rolled Avenna, bbls. ..6 00
Steel Cut, 100 th. sks. 3 00
Monarch, bbls. ........ 5 75
Monarch, 90 tb. sks. 2 75
Quaker, 18 Regular .. 1 45
Quaker, 20 Family ...4 40
SALAD DRESSING
Columbia, % pt. ...... 2 25
Columbia, 1 pint .... 4 00
Durkee’s, large 1 doz. 4 50
Durkee’s, small, 2 doz. 5 25
Snider’s, large, 1 doz. 2 35
Snider’s small, 2 doz. 1 35
SALERATUS
Packed 60 Ibs. in box
Arm and Hammer .. 8 00
Wyandotte, 100 %s .. 3 00
SAL SODA
Granulated, bbls. ...... 80
Granulated, 100 Ibs. cs. 90
Granulated, 36 pkgs. .. 1 25
SALT
Common Grades
100 3 tb. sacks ...... 2 60
70 4 Ib. sacks
60 5 Ib. sacks
28 10 Ib. sacks .
56 Ib. sacks ...... Ve
28 Ib. sacks ........
Warsaw .
56 Ib. sacks ......... | 36
28 tb. dairy in drill bags 20
Solar Rock
56 ID. Ssaeks 2... 0006... 26
Common
Granulated, Fine ..... 1 65
Medium, Fine ........ 1 10
SALT FISH
Cod
Large, whole ..... @ 8
Small, whole .... @ 7%;
Strips or bricks 9@13
Pollock |... 025.4; @ 5%
Smoked Salmon
SIPS 6 ooo eee ke
Halibut
SEPIDS ace oo cca ce cu 18
Chunks ..... bade sce 19
Holland Herring
Y. M. wh. hoop bbls. 10 50
Y. M. wh. hoop %bbls 5 50
Y. M. wh. hoop kegs’ 65
-_M. wh. hoop Milchers
1G ae tae
Standard, bbls. ...... 8 75
Standard, bbls. ... 4 68
Standard, kegs ...... 64
Trout
No. 1, 100 tbs. ...... 7 50
No. 1, 40 tbs. ........ 2 25
No; 1, 10 ths. ........ 90
Noe td, 2 the. .....5.. 96
eh
Mackerel
Mess, 100 Ibs. .......15 00
Mess, 40 Ibs. ........ 6 50
Mess, 10 lbs. ........ 1 70
Mess, 8 Ibs. ......... 1 45
No. 1, 100 Ibs. ......14 00
No. 1, 40 Ibs. ........ 6 10
No. «3, 10: Iba. 5.55.6 2 60
Lake Herring
100 Ths.) 2... tence S
40 JDSe Sic ieccecce 2:10
TOBE. ce civcsecccicis: @
© Me cia eceecss
SEEDS
Anise ..... piace ese, -. 14
Canary, Smyrna ...... 15
COREE oie e cca ce 20
Cardomom, Malabar 1 a
10
SHOE BLACKING
Handy Box, large 3 dz. 3 50
Handy Box, small .. 1 26
Bixby’s Royal Polish 85
Miller’s Crown Polish 85
SNUFF
Scotch, in bladders .... 37
Maccaboy, in jars ...... 35
French Rapple in jars .. 43
SODA
WOSOe oie. ia es ee 5%
Kegs, English ........ 4%
SPICES
Whole —
Allspice, Jamaica ..
Allspice, lg Garden @11
Cloves, Zanzibar .. @22
Cassia, Canton
Cassia, 5c pkg. dz. @25
Ginger, African .. @ 9%
Ginger, Cochin .. @14%
Mace. Penang .... @T70
Mixed, No. 1 ..... @17
Mixed, No. 2 ..... @16
Mixed, 5c pkgs. dz. @45
Nutmegs, 79189 .. @30
Nutmegs. 105-110 @25
Pepper, Black .... @15
Pepper, White .... @25
Pepper, Cavenne .. @22
Paprika, Hungarian
Pure Ground In Bulk
Allspice, Jamaica .. @15
Cloves, Zanzibar .... @28
Cassia, Canton .... @22
Ginger. African... @18
Mace, Penang ..... @15
Nutmees .........: @35
Pepper, Black ..... @16
Pepper, White .... @32
Pepper, Cayenne .. @24
Paprika, Hungarian @45
STARCH
. Corn
Kingsford. 40 bs. .... 7%
Muzzy, 20 1th. pkgs. .. 5%
Kingsford
Silver Gloss, 40 1th. .. 7%
Muzzy, 40 1tb. pkgs. .. 5
Gloss
Argo, 24 5c pkgs. .. 90
Silver Gloss, 16 3tbs. .. 6%
Silver Gloss, 12 6tbs. .. 8%
Muzzy
48 1b. packages ...... 5
16 3lb. packages ...... 4%
12 fb. packages ...... &
SOM. -HOMGS 6co3 6 cass 3%
SYRUPS
Corn
BaArrele: oc. oe ee cece 30
Halt barrels ........... 32
Blue Karo, No. 1%,
4 O07 ow is sei ce 3 45
Blue Karo, No. 2, 2 dz. 1 95
Blue Karo, No. 2% 2
GOR ee ac ate us cee 2
Blue Karo, No. 5, 1 dz. 2 25
Blue Karo, No. 10, %
GOH os sea wen esns ee 215
Red Karo, No. 2, 2 dz. 2
Red Karo, No. 2% 2 dz 2 75
Red Karo, No. 5, 1 dz. 2
Red Karo, No. 10, %
doz. 2 45
Bair 16
GOOG oie eee. 20
CNOMOG. 6 eo ec. es 25
TABLE SAUCES
Halford, large ....... 3 75
Halford, small ........ 2 26
TEA
Uncolored Japan
Medium ...... wees 20@25
Crolee oi oe, 28@33
WONG? (5.655 cece 36@45
Basket-fired Med’m 28@30
Basket-fired, Choice 35@37
Basket-fired, Fancy 38@45
No. 1 Nibs ....,...30@32
Siftings, bulk ..... 9@10
Siftings, 1 tb. pkgs. 12@14
Gunpowder
Moyune, Medium ..28@33
Moyune, Choice ...35@40
Moyune, Fancy 50@60
Ping Suey, Medium 25@30
Ping Suey, Choice 35@40
Ping Suey, Fancy ..45@50
Young Hyson
Kecccaces «es 28@30
eg eiieesecs 45@55
Oolong
Formosa, Medium ..25@28
Formosa, Choice ..32@35
Formosa, Fancy ...50@69
English Breakfast
Medi
Congou, edium ...25@30
Congou, Choice 30@35
Congou, Fancy ..... 40@50
Congou, Ex. Fancy 60@80
Ceylon
Pekoe, Medium ....28@30
Dr. Pekoe, Choice ..30@35
Flowery O. P. Fancy 40@60
45,
11
TOBACCO
Fine Cut
BIE sais cciesccicscs 2S
Bugle, 16 oz. ........ 3 84
Bugle, 10c ........., 11 00
Dan Patch, 8 and 16 oz. 32
Dan Patch, 4 oz. .... 11 52
Dan Patch, 2 oz. .... 5 76
Fast Mail, 16 oz. .... 7 80
Hiawatha, 16 oz. .... 60
Hiawatha, 5c .......,. 40
May Flower, 16 oz. ..
No Limit, 8 oz. ..
ofieas 16 of. 2...
wa, and 16 oz.
Ojibwa, 10c ..... saat
Ojibwa, 5e ........ «
Petoskey Chief, 7 oz.
Petoskey Chief, 14 oz.
Peach and Honey, 5c
Red Bell, 16 oz. ......
Red Bell, 8 foil ......
Sterling, L & D Se ..5
Sweet Cuba, canister 9 16
5
4
ri COCIMm DORR Cori CO OT
2
So
Sweet Cuba, 5c aseiee
Sweet Cuba, 10c ....
Sweet Cuba, 1 tbh. tin 45
Sweet Cuba, % Ib. foil 2 25
Sweet Burley, 5c L&D 5 76
Sweet Burley, 8 oz. .. 2 45
Sweet Burley, 16 oz. 490
Sweet Mist, % gro. .. 5 70
Sweet Mist, 8 oz. .... 11 10
Telegram, 6c ........ 5 76
Tinde, 66 : ccc... eeee 6 00
Tiger, 25c cans .... . 240
Uncle Daniel, 1 a 60
Uncle Daniel, 1 oz. .. 5 22
Plug
Am. Navy, 16 oz. o¢cee Oa
Apple, 10 th. butt ..... 38
Drummond Nat. Leaf, 2
ONG & Mh. i..605. oc: 60
Drummond Nat. Leaf
Der Coe. oo c6.c S 96
Battle Ax ....:....... 32
Bracer, 6 and 12 th. .. 30
Big Four, 6 and 16 tb. 32
Boot Jack, 2 tb. ..... 90
Boot Jack, per doz. .. 96
Bullion, 16 om.:....... 46
Climax Golden Twins 48
Climax, 14% oz. ...... 44
imax, 7 oz. 47
Days’ Work, 7& 14 Ib. 38
Creme de Menthe, th. 62
Derby, 5 tb. boxes..... 28
S Bros, 4 Th... oe 66
’ Four Roses, 10c ...... 90
Gilt Edge, 2 th. ...... 50
Gold Rope, 6 & 12 th. 58
Gold Rope, 4 & 8 th... 58
G.O. P., 12 & 24 th. .. 40
Granger Twist, 6 th. .. 46
G. T. W., 10 th. & 21 Ih. 36
HorSe Shoe, 6 & 12 th. 43
Honey Dip Twist, 5&10 45
Jolly Tar, 5 & 8 th. 40
J. T., 5% & 11 T. .... 40
J. T., 5% & 11 th. .... 38
Keystone Twist, 6 tb. 45
Kismet, 6 Ib. ‘
Maple Dip, 20 oz. ....
Merry Widow, 12 th. .. 32
Nobby Spun Roll 6 & 8 58
Parrot, 12 tb.
Patterson’s Nat. Leaf 93
Peachey, 6-12 & 24 th. 41
Picnic Twist, 5 th. .... 45
Piper Heidsick, 4 & 7 th. 69
Piper Heidsick, per doz. 96
Polo, 3 doz., per doz. 48
Redicut, 1% oz. ...... 38
Scrapple, 2 & 4 doz. .. 48
Sherry Cobbler, 8 oz. .. 32
Spear Head, 12 oz. .... 44
Spear Head, 14% oz. . 44
Spear Head, 7 oz. ... 47
Sq. Deal, 7, 14 & 28 th. 30
Star, 6, 12 & 24 ®. .. 43
Standard Navy, 7%, 15
& 30 tb 34
Town Talk, 14 oz. ... 31
Yankee Girl, 12 & 24 th. 31
Scrap
AW Ned. Ge <2... -:. 43 5 76
Am. Union Scrap .... 5 40
Bag Pipe, 5é ....<.6 5 88
Cutlas, 2% oz. ....... 26
Globe Scrap, 2 oz. .. 30
Happy Thought, 2 oz. 30
Honey Comb Scrap, 5c 5 76
Honest Scrap, 5c ....
Mail Pouch, 4 doz. 5
Old Songs, 5c ........
Old Times, % gro. .
Polar Bear, 5c, % gro.
Red Band, 5c % gro.
Red Man Scrap, 5c ..
Scrapple, 5c pkgs. ....
Sure Shot, 5e¢ 1-6 gro.
Yankee Girl Scrap 2oz.
Pan Handle Serp Yer.
Peachy Scrap, 5c ....
Union Workman, 2%
Smoking
All Leaf, 2% & 7 oz... 30
BB; 8% OS. .ccicccccs CO
.
ACN ROO be
«2
n
om
oS
So
Peet OM see cence 12 00
Be, 14 of ..... eeeeas 24 00
Bagdad, 10c tins ....11 52
Badger, 3 oz. ........ 5 04
Badger, 7 oz. ........11 52
Banner, 5c .......... 5 76
Banner, 20c ......... 1 60
Banner, 40c ........
. 3 20
Bellwood, Mixture, 10c 94
Big Chief, 2% oz. ... 6 00
Big Chief, 16 os. .... 30
ee ee ee reenter eee net ae tee cee eee tee ene |
i |
MICHIGAN TRADESMAN September 2, 1914
SPECIAL PRICE CURRENT 15 16 17
*
BAKING POWDER
12 13 14 KC Dwinnell Wright German Mottled, 25 b. 3 95
: - winnell-Wright Co’s B’ds lLautz Naphtha 100 ck. 3 85
10 oz., 4 doz. in case “86 Monee i ae oe
Smoking Pilot, 7 0z. doz. .... 1 05 Faucets 15 oz. 4 doz. in case 1 25 Maracitice: in oe
Bull Durham, 5c .... 5 85 Soldier Boy, 1 th. .... 4 75 20 oz., 3 doz. in case 16 iin «hoe
5 Sweet C: 1 Cork lined, 3 in. ...... 7 9 : se 0 Marseilles, % bx toi) 2 10
Bull Durham, 10c ....1152 Sweet Caporal, 1 oz. 60 Cork lined, 9 in. .... °° 80 Soe ee :
Bull Durham, 15¢ .. 17 28 Sweet Lotus, 10c se Cork lined, 10 in. 111... 90 20 en's aor rae eat Proctor & Gamble Co
Bull Durham, 8 oz. .. 3 60 Sweet Lotus, per dz. 4 35 Mop Sticks 80 0z., 1 doz. plain ton 6 50 lenox ....
Bull Durham, 16 oz. .. 6 72 Sweet Rose, 2% oz .. 30 Trojan spring ........ 9 *° 0%, 1 dow screw top 6 7% Ivory, 6 oz. 22222212 $80 "
Buck Horn, 5c ...... 5 76 sada Tie Ton 10. a 2 Eclipse patent spring 85 g a ee a pom 100%. .cns5., 6 |
Buck Horn, 10c .....-1152 Sweet Tips, % gro...1008 No io ee ee OZ. eeseceeeee 582 80) APM BA oe
Briar Pipe, Se ...... 600 Sun Cured, 10c ....... 98 Ideal No.7 ....... or. 85 «=O With, 4 dozen 10 oz. free Swif
Briar Pipe, 10c ..-..12 00 Summer Time, Se... § 78 i21p. cotton mop heads i 30 & goz, each, 10, 18 and We armed
Black Swan, bc ..... 5 76 Summer Time, 14 oz. 3 50 Pails 25 oz. eS 60 mi Pride ....... 8 15
Black Swan, 14 oz. .. 3 50 Semieee a foil .... 5 76 92-noop Standard ....200 ‘vith 3 dozen 10 oz. free Wool. oe once 8 TS
‘Bob White, 5c ...... 6 00 Standard, 10c paper 864 2-hoop Standard .... 2 25 Half-Barrel Deal No. 3 Weel 16 Gk. tae Se
Seal N. C. 1% cut plug 70 3- 4 doz. each, 10, 15 * 10 oz. bars ....6 65
a SG ae eet oe 2 rire Cable... oo Se
Brotherhood, 10c ....11 10 Three Feathers, 1 Oe 48 NADI. ss sue kede sss 2 40 With 3 doz. 40 cee - 40 Tradesman Co.'s B
Brotherhood, 16 oz. . 505 ‘Three Feathers, 10c .1s 04 Toothpicks Ail capes sold FO. B B eee
Carnival, 5c ....-.-. 570 Three Feathers and Birch, 100 jobbing point oe Bick Hawk, one box 2 40
Carnival, % 0z. .... 39 , packages .. 2 00 : Whit lack Hawk, five bxs %
Pipe combination .. 2 25 Ideal All barrels and half e House, 1 Th. ...... Black XS 2 0
o's grees = Tom & Jerry, 14 0z. 3 60 os oe 85 parrels sold F. O. B. Chi- White House, 2 ID. ...... - vag ve th
Cigar Clip’g, Seymour 30 i . peg ; re =e a ee ee Excelsior, Blend, 1 tb..... Good Cheer Wrisiey
Identity, 3 & 16 oz. .. 30 Trout Line. be 8 90 oe woos 2 men > ee : Royal Pxcelsior, Blend, 2 th Old Country §1/777"" : : °
Darby Cigar Cuttings 450 rout Line, 10c .....11 00 10 1 Cue -. 45 8 Pog Ie ag le i a
oe eke, co si 35 rues, oo. 2-9 5 c 12 qt. Galvanized ..:. 1 70 sath ened . Royal Blend Scouring
, - +++ 255 Tuxedo, 1 oz. bags .. 14 qt. oe ee ee ee ee 3
com oa Aye sere 4 . Tuxedo, 2 oz. tins ... 7 Acuae, GoUk. fatten : 70 Sor ns oo Bt eh Grade .--+---: Sapolic, half oo ee
, eeeceees 9 $0 Yi yedo. 2OC ...cceeee ’ oe i: gro.
Cream, 50c pails ..... ee er a Boe 7 et te me eee to i lent onsets Sapolio, single boxes 2 40
Guban Star, 5c foil .. 576 pywin Oaks, 10c .. .. 96 Se ee ees 80 A 6% tb cans 3 75 ston Combination .:... ae: hand . 20” 2 40
Cuban Star, 16 oz. pls 3 72 typion Leader, 50c ... 5 10 p: BPTINE | 6.2.5. 15 75 ltb cans 4 80 Distributed by Judson : ourine, 50 cakes .. 1 80
ee bert, a 10 30 Union Leader, ae. 2 60 Tubs git. cane 12 00 Grocer Co., Grand Rapias; "°Urime, 100 cakes .. 3 50
’ eet” UWnion Leader, 10c ..11 52 20-in. L : i
oo et: = 7% Union Leader, 5c .... 6 00 18-in, Standard wii. ene a ook Soap Compounds
Dixie Kid, 5c cae oper —— am a iE ‘saesctegge 9 No. 3 6 00 CIGARS © naw; Brown, Davis & War- J0unson’s Fine, 48 2 3 25
Duke’s Mixture, 5c ..5 76 tole Sam, vee. tn Gulte No. . a : qennson Cigar Co.’s Brand ner, Jackson: Godsmark sonneers XXX 100 5c 4 00 nae
Duke’s Mixture, 10c ..11 52 + g Marine, Sc ... 5 76 16-in. Gahie Ne tn BO utch Masters Club 70 00 Burana : , ub-No-More sosues 8 85
Duke's Cameo, Sc ...-5 76 van Bibber, 2 oz. tin 88 No. 1 Fibre a Bene ee ER cee. We ee modi a
Drum, 5c ...---+++++- Velvet, 5c pouch .... 48 No. 2 Fibre ......... sters, Pan. 68 00 Creek; Fielbach Co., To-
: e A : a sevens 8 a Velvet, 10c tin, reettitg 96 No. 3 Fibre flea - Hi ven eee m ledo. Washing Powders
4 a ° se eeeee : z. t 8 Rl Tarce Galvanized 6 600 Gee Aas (20) dain) z
eg OO See in ok mae 1 8 Large Galvanized |... 50 Gee Jay (800 lots) ..10 00 ATMOUT'S .-sccceees 3 70
ig lg > dokduree : . Velvet. combination cs 5 75. Small Galvanized ... 4 25 . z — one cers 83 00 Gold ae oe large ‘ 20
e i Siaaae . * Lo oe ae ks oe , Re
Five Bros., 10c_...-- apes Wee Pe Be Washboarde Johnson's Hobby "....2 Gold Dust, 100 small 3 8
Five ~ cut Plug ae 4 Wave Line, 3 oz. ek 40 Banner. Globe 2 50 Johnson’s As It Is ..33 00 Tae Weeeine hee 80
Four Roses, 10c ..... 98 ee ee as 7 re ay aintic pee an ore : = Worden Grocer Co. Brands oe 100s 3 75
Full Dress, 1% oF .. 72 Way up, 16 oz. palis .. 31 Single Acme ........ 3 15 Canadian Club Heelies 0. 3 8
mgs BO trees? Wila Fruit, 5c .......5 76 Double Peerless .... 5 Sno oS Oha te ce
Gold Block, 10c ......12 00 wid Fruit, 10c .....11 52 Single Peerless ..... Sa Tender fee ane. 25 ce ‘
Gold Star, 50c pail .. 470 yum Yum, 5c .....-- 6 00 Northern Queen 325 Londres’ 300 lots enanten Snow Boy, 60 5c ..
cal a. Navy, Se 5 76 yum Yum, 10c teaser 52 Double Duplex ai fe Es trees si Snow Boy, 100 be 1723 9s
* eee Yum Yum, 1 fb., doz. ood Enough os COFFEE R Snow Boy, 20s 400
Growler, 10c . 94 : : oyal Garden Tea, pkgs. 40 , ; see
omer, ie fee oven Universal ........... OLD MASTER COFFEE THE BOUR Co., Swift's Pride, 1008228 66
a i 3 96 cotton. ye eee ile 4 iiblennst) banat ————- TOLEDO, OHIO Wisdom ............ 8 80
an seecceceees | Cotton, Voice eo esse 92 FAS eae sss eka eae i
Hand Mote 2 me o Jute, 2 ply. See u 4 inl. boae esas: i 85 SOAP The 1
aze ut, cise ees emp, 6 ; ce OAs oes cease ces ‘
Honey Dew, 10c ....12 00 Flax, fnalitcin js vasae 24 a Lautz Bros.’ & Co. on y
Hunting, 5c ....------ 38 Wool, 1 th. bales .... 9% Wood Bowls Acme, 30 bars ...... 4 00
I XL, be ...... - 6 10 13 in. Butter . 1 75 Acme, 25 bars, 75 tbs. 4 00 Cc
I X L, in palls ...... 3 90 VINEGAR ie i sue re Be Acme, 25 bars, 70 Ibs. 3 80
Tust Suits, 5c ..2......6 00 White Wine, 40 grain 8% 17 in. Butter 11.2111) 4 75 pore, Jv) canes i: 3 30 Cleanser
Just Suits, 10c ...... 12 00 White Wine, 80 grain 11% 19 in. Butter ......... 7 50 Big Master, 100 blocks 4 00
Kiln Dried, 25¢ ..... 245 White Wine, 100 grain 13 = id Cream Borax, 100 cks 3 85 Guaranteed te
King Bird, 7 oz. .... 216 Oakland Vinegar & Pickle WRAPPING PAPER Old Master Coffe 1. oe oe ac on. ce
King Bird, 10c ...... 11 52 Co.’s Brands Common Straw ...... 2 San Marto Coffee ee pee a fe 8 & ee
King Bird, 5¢ ....-.-- 578 Highland apple elder 22 Fibre Manila, white =. 3 ean Moline, 70h. 2 38 80 - CANS - $2.88
urka, 5c ....... akland apple cider ..1 re Manila, 1
Little Giant, 1 tb. .... 28 State Boal cue Soa 14 No. 1 Manila — seu i FITZPATRICK BROTHERS’ SOAP CHIPS BBLS
Lucky Strike, 10c .... 96 Oakland white picklg 10 Cream Manila ........ 3 White City (Dish Washing) 1
Le Redo, 3 oz. ......10 80 Packages free. _Butchers’ Manila .... 2% Tip T : a ee tents bs Seg cree 210 Ibs...... 3c per lb. .
Le Redo, 8 & » Oz. : _ aia Wax Butter, short e’nt 10 No ite 4 Saga ee ass Cal ae eal. cee 250 Ibs...... 4c per lb.
Mortic Navy. cs 76 No. 0, per gross .... 30 Was Butter rots as 2B Palm Pure Soap . ee ee 86 OD eRe tne 5% ¢ per lb-
Maryland Club, 5c .-. 50 No. 1, per gross ..... BR tet 300 Ibs... . 6%c per lb.
Mayflower, 5c ....... 5 76 No. 2, per gross ..... 50 YEAST CAKE
Mayflower, 10c ...... 96 No. 3, per gross ..... 75 Magic, 3 doz. ....... 115
Mayflower, 20c ....- . 42°92 : Sunlight, 3 doz. ...... 1 00
oon ere] “ ene . a WOODENWARE Soil ge 1% doz. .... 50 P b - e
‘ gger Hair, 10c .... east Foam, 3 doz. ..1 15 | S f ll P
| Nicer Head, 106 "+..10 36 Bushels Baskets. 109 Yeast Foam, 1% doz.” 85 ublic seating for all Furposes
seer Head, 10c ... okay ees :
Nook Hour, bc. ..<..... 48 Bushels, wide band .. 1 15 YOURS TRULY LINES World’s Largest Exclusive Manufacturers
; Ol Colony, 1-12 gro. 2 62 ee ms pase Ponies y Pork and Beans 2 70@3 60 Chu r ch Furni t f Ch
mGO ay 76s. 3s ; deadgirl a
Old English Grve 1}0z. 96 §Plint, medium ...... 8 00 ee ae antag 8 25@8 60 ure O aracter
Old Crop, 5c ....... ~~ 76 Spint, emal ..--.--+ 75 ressing 3 80@4 50 Being the only exclusive desi d bui
| Old Crop, 25c¢ ....... 20 Willow, Clothes, large 8 25 Apple Butter .... @8 80 Church : esigners and builders of
1 P. S, 8 oz. 30 Ib. cs. 19 Willow, Clothes, small 6 75 Qatsup 2 70@6 75 urch Furniture we are known as an authority on this
i Bo Berea per gro. 5 70 Willow, Clothes, me’m 750 ni a sea sia a Your building committee should have our
7 » 1 OZ. . 000 Butter Plates = anicog aes
i Patterson Seal, 1% oz. 48 Spices ........ 40@ 85
/ Patterson Seal, 3 0z 96 Ovals H A "4 .
i : ue BYDs. oo fees: @ 5 m
i Patterson Seal, 16 oz. 6 00 % Ib., 250 in crate .... 35 erican y
i Peerless, 5c .....- B16 34 M., 250 in crate +... 35 ASE eee Stik oh stceldo Satsians ee anitar ESKS
Peerless, 10c cloth ..11 52 2 n-crate:...... 40 eel to withstand strain. All parts are electric welded int
.. Peerless, 10c paper ..10 80 2 Ib., 250 in crate ...... 50 indestructibl it. ; into one
| me PE ner ae 2 rb, 260 in een ig Be io ible unit. Your school board should have our illustrated book B-C. °
4 Peerless, 40c ........ 4 08 ie n crate ...... 90 ° e
1 Plaza, 2 gro. case ....5 76 Wire End M t P I Th t S 4
| Plow “Boy, a 13 16 1 t., 250 in crate 35 orion Ficiure ealre Seat ing
: Ow oy, C ceseee 2 tb. 250 in crate ...... Highest in quality, | i i . .
4 ; n crate ...... 45 nq y. lowest in price. World’s largest f: i i
: : a. ney 19 Of. 2550s Q 3 b., 250 in irate 2 BB opera chairs. Send floor sketch for FREE SEATING “PLAN and or et ee See
| Pride’ of Virginia, is a ne n crate ...... 65 e : ae
| Pilot, 5c ......------ 5 76 ___ Churns Lodge Furniture ‘Woe specialize Lodge. Hall and
t cnet 4. ox. oe 2 Barrel. 5 gal., each .. 2 4C . pan rin ag hong Our long
i. nee ert, 5c .... 48 B ; é ou 1 tb. ; : iven us a
ig Brince Albert, tec 1... 98 arrel, 10 gal., each ..2 55 3 = pores per gross 9 06 knowledge of requirements and how to meet them. Many styles in
. per gross 24 00 stock and built to ord lud i
Prince Albert, 8 oz. .. 3 84 Clothes Pins oe ee ler, including the more inexpensive portable chairs,
Prince Albert, 16 oz. 7 44 Round Head 7 tock "EL ey airs, and luxurious upholstered opera chairs. Write
Queen Quality, 5c 48 4% inch, 5 gross ...... 65 o
Rob Roy, 5c foil .... 5 78 Cartons, 20.2% doz. bxs 70 CHARC OAL a
Rob Roy, 10c gross ..10 52 Egg Crates and Fillers ; :
Rob Roy, 25c doz. ...- 2 10 Humpty Dumpty, 12 da. 29 | | Car lots or local shipments €merican eating Oompany
pore OTB) <5 sc . Sa a
Tu oe be cet te No R complste c.c02, ae | Senne eee eee ot ieee. 14 E. Jackson Bi i
8. & M.. 14 02. doz... 320 Case No. 2, fillers, 15 wultry and stock charcoal. A : n Bivd., Chicago .
er Boy, 5c gross Oth .<... Snadotess, A: 85 | ‘ ran pids New York
eee Gor tec 10 8) Cams modlom, in i ee . Boston Philadelphia
September 2, 1914
Ble itor
MICHIGAN TRADESMAN
continuous insertion,
Cash must accompany all orders.
47,
a aERRR renee eee
S-WANTS DEPARTMENT.
Advertisements inserted under this head for two cents a word the firs
t insertion and one cent a word for each subsequent
No charge less than 25 cents.
BUSINESS CHANCES.
For Sale or Exchange—800 acres of
land only 57 miles from Grand Rapids,
1% miles from station. For full descrip-
tion write M. E. Harkins, R. F. D. 4,
Grand Rapids, Michigan. 514
For Sale—Fine dry goods business, 35
miles from Cleveland. Stock about $8,000.
Good room; low rent. Investigate this
one. Address Rogers & Bill, Wellington,
Ohio. 515
For Sale—Two National cash registers,
three drawer machines, used only short
time. Enquire Dick Brink Co., Grand
Rapids, Michigan. 516
For Sale—Poultry, egg, cream and pro-
duce business and property estalished
twenty years, good business, located in
Central Michigan in city of about 4,000,
two railroads, in very rich productive
farming section. Write L. D. P., care
Tradesman. 517
Large catalogue Farms and Business
Chances, or $50 selling proposition free.
Pardee, Traverse City, Michigan . 519
For Sale—A good clean stock of dry
goods and ladies’ ready-to-wear garments,
in a town of 10,000 located in heart of
fruit belt, established ten years, inventory
about $10,000. Doing good business. Want
to retire to take charge of farm. Good
proposition if you mean business. Address
No. 520, care Tradesman. 520
For Sale—A Laundry, on account of
health; machinery and laundry business
$3,500, or building and laundry $6,000.
F. J. Mundigel, Grand Rapids, ua
For Trade—My equity in 80-acre farm
for stock of goods not exceeding $3,000;
give location, kind of goods and size of
stock. Address S. E. Johnston, No. Ver-
non, Indiana. 522
The Globe Dept. Store of Traverse City,
wants a bright capable young man with
general clothing, gents’ furnishings and
shoe experience who is looking for an op-
portunity with a live growing concern
where there is chance for advancement.
State age, qualification and salary ex-
pected and references. The Globe Dept.
Store. 523
For Sale—At Texas City, Texas, fancy
grocery and market doing $85,000 busi-
ness yearly. The healthiest country in
the South; so endorsed by the U. S.
Army. Other business the reason for
selling . $5,000 will handle. P. O. Box
157, Texas City, Texas. 508
For Sale—Confectionery and ice cream
business. Also machinery for making
.ice cream. Will sell with or without
machinery. Fine living rooms in con-
nection. Low rent. Owner leaving
town—will sacrifice. For particulars ad-
dress P. C. Northouse, Grand Haven,
Michigan. 509
For Sale—A department store, town
5,000, invoicing about $23,500. Dry goods
about $15,000, shoes and groceries $7,000,
fixtures about $1,500. Would sell separate
stocks or whole for good income prop-
erty or farm up to $15,000, balance
eash. Address Opportunity No. 1, care
Tradesman. 510
Will sell my stock of general mer-
chandise to the party making me the
best offer on or before Sept. 10, 1914.
Telephone Citz. 5. C. W. Long, ee
For Sale—Stock of general merchandise
at Elmdale. Good trading point and rail-
road center. Address Box 27, Elmdale,
Michigan. 498
For Sale—General merchandise stock
in well-equipped store room, 40 x 100 feet.
Leading business of the town. Fine farm-
ing country. Big cash trade. Stock and
fixtures, about $8,000. Seventeen miles
from Grand Rapids. Excellent train serv-
ice. Positively the best opening for a
safe and profitable mercantile invest-
ment in Western Michigan. Annual sales,
$20,000. Stock clean, well balanced and
in fine shape.
Manufacturing Matters.
Kalamazoo—Capitalists of Kalama-
zoo have organized the Safety First
Motor Car Co. to manufacture pleas-
ure cars and trucks on a patent ob-
tained by Frank Dentler, of Vicks-
burg.. F. A. Young is President, W.
P. Haines Vice-President, and George
J. Haines Secretary and Treasurer.
Lyons—Geo. H. Rector has begun
suit in garnishment against Anna
Lund, owner of the bakery burned
here in the fire of August 5. He al-
leges debts amounting to $300 and.
says that he has suffered $500 through
failure to pay. He makes the Na-
tional Fire Insurance Company of
Hartford, Conn., garnishee defendant
for $176.38.
Battle Creek—The Johnson Auto-
matic Sealer Co. is to be made the de-
fendant in one of the largest patent
invaded Bel-
infringement cases of the year, one
that will affect concerns all over the
United States which are using heat
sealing to preserve breakfast foods,
candy and bread. The suit has been
brought by the Package Machine Co.,
a $5,000,000 New York City concern.
It claims exclusive rights to manu-
facture such machines. The New
York company asks a perpetual in-
junction restraining the Johnson com-
pany from using or selling heat-seal-
ing apparatus. The Johnson defense
will be that the package company did
not invent the process but obtained
it from Price & Platt, of Chicago.
Daggert—Perrizo & Sons, lumber-
men here, are arranging for
liquidation of their business and‘ have
voluntarily solicited the appointment
of a trustee. The statement of the
firm, which has been in existence thir-
ty years and is the oldest firm
here, shows a substantial net worth
over its liabilities. However, the firm
desires to pay its creditors now while
it is able and before being involved
so that it cannot pay. Business has
been bad and the company has suf-
fered losses. This provides material
for deep thought on the part of the
man who decries business honesty
and it should also prove a powerful
moral example for one who, placing
his ultimate hope on the bankruptcy
court, unhesitatingly involves his
creditors as deeply as he can.
—_~+-.
Come Back at Their Official Critics.
The proneness of food commission-
ers and market reformers to issue
“Don’t” to the consumer has stirred,
a New Haven grocer to come out
with a counter list of “Don’ts” which
he has printed in one of the local
papers as follows:
To the Housekeepers of New Haven:
You purchase the supplies for your
families in the various stores in your
several localities because you know
the proprietors to be honorable men
and do the best possible to serve you.
Don’t suspect them of defrauding
you.
Don’t carry around with you a dis-
position to distrust every one who
serves you, it makes for your moral
undoing and makes you unhappy.
Don’t suspect the scales of your
market man or his honesty. Your
interests and his are identical.
Don’t hesitate to send your chil-
dren to market. No grocer or market
man will take advantage of a child.
Don’t believe that the retailer raises
his prices except as a last resort, to
protect himself and pay his bills.
Don’t believe that the high cost of
living is chargeable to the retailer,
his percentage of profit is smaller
than ever before.
Don’t ask your grocer to go a mile
or two to deliver some small article
you have forgotten. It adds to the
cost.
—~-4.—___
Dried Fruits—jCalifornia peaches
are higher. The reason for the
stronger market on the Coast is said
to be a determination on the part of
growers to allow their crops to rot
rather than cure them at such low
figures as have been obtainable, and
which represent an actual loss to the
producer. The trade here appears to
be skeptical that growers will aban-
don their fruit, and are making lit-
tle effort to buy. California prunes
are in very small compass, especially
on the large sizes, but as usual at
this time of the year the consuming
demand is light, and while the feel-
ing is strong, prices are without
quotable change. Forward shipments
out of 1914 crop are not being urged
for sale. Prices show a rather wide
range as to seller, but the undertone
of the Coast matket is strong. Open-
ing prices on new crop California
seeded Muscatel raisins are looked
for next week, and are expected to
be at least a quarter of a cent a
pound higher than the initial figures
of last year. The withdrawal of
prices on seedless varieties by the
Associated Company forces Eastern
buyers who have not covered their
wants to seek supplies from the in-
dependent packers. The latter are
said to have little to sell, and are
getting full Associated prices on what
they can deliver. Currants are strong
under limited spot stocks. The em-
bargo on shipments of Persian dates
from London having been lifted,
local dealers are again putting out
quotations on bulk and carton goods.
They are on a somewhat lower level
than previously quoted prices. Stocks
of Fards here are reported »to be
very much lighter than a year ago.
The outlook for fig shipments is still
very uncertain, and is becoming more
so because of the increasing possi-
bility that Turkey will be drawn into
the war. There has been about the
usual advance buying by American
distributors, but there is no certainty
that they will get their goods on
time for. distribution in the fall and
winter season. Citron and peel are
in a very strong position. Supplies
of raw material are said to be much
below normal and with the recent
large advance in sugar the cost of
production has been greatly enhanced.
It is reported that an embargo has
been placed on shipments from Hool-
. land. Unless conditions change soon
foreign shipments, it is feared, will
be entirely cut off. The spot market
is strong and higher.
—_2-<._____
William P. Conklin (East End Fuel
& Feed Co.) has the sympathy of
numerous friends in the death of his
wife, which occurred last Saturday.
The funeral was held at the family
residence, 144 Auburn avenue, Tues-
day afternoon. Deceased was a wom-
an of sterling qualities of head and
heart, whose death will long be
mourned by her many friends.
——_2--.
Some men don’t need money in
order to spend it.
BUSINESS CHANCES.
Successful young merchant leaving re-
tail business, desires position with whole-
sale house, preferably traveling. Thor-
oughly familiar with general merchandise
and trade conditions generally. Address
No. 525, care Tradesman. 525
Owing to ill health, will sell stock of
general goods. Average stock $6,000.
Lively town. Annual volume $15,000. Cash
or bankable paper. Address Lock Box 8,
New Lothrop, Shiawassee Co., Michigan.
524
For Sale—Fixtures complete for retail
grocery, used only eight months. Cheap
for cash. Arthur J. Plumb, 140 Fulton
St. E. 500
GOLD DUST i is the Seat dati machine that saves
hard work for the housewife. GOLD DUST advertis-
ing is the great se//ing ee that saves hard work for
the grocer, by sending sales to him. Keep GOLD
~ DUST prominently displayed and get the benefit of
our work on the consumer.
ASK YOUR JOBBER FOR
‘Hart Brand Canned Foods
HIGHEST QUALITY
Our products are packed at five plants i in Michigan. in the finest fruit and vegetable belts
in the Union, grown on lands close to the various plants; packed fresh from the fields
and Greharen, under highest sanitary conditions. Flavor, Texture, Color Superior.
Quality Guaranteed
The HART BRANDS are Trade Winners dad Trade Makers
Vegetables: —Peas, Corn, Succotash, Stringless ead Pork and Beans, Pumpkin, Red Geol
Beans, Tomatoes, Spinach, Beets.
: Fruits: —Cherries, Strawberries, Red Hespberries Black Raspberries, Plums, Pears, Peaches.
R. ROACH & 0, ‘HART, MICH.
"Factories at .
T. KENT CITY, LEXINGTON, 1 EDMORE, SCOTTVILLE.
roy
‘Truthful
Advertising _ 4
es : ae
ts constantly making business for thousands of
dealers, who, by selling and recommending K C
are gaining the everlasting gratitude of the house-
wife who appreciates the better value to be had
in this brand. |
YOU profit by this advertising, Mr. Grocer,
in the larger margin of profit for yourself—and 2
your customer profits in the guaranteed satisfaction you offer. a
It will pay you—you will get your value from this advertising _ |
—by recommending K C as the :
“Best At Any Price”
y , Th 7
arly than oatee Can of
Cen
3, buy 5 Wort