4 eR ON aC -, Be) Bess LG oe Yy > : tiie ae a 3 ON LAIRD ewe SCF ENO NTR Y ER "Yi hess SS W Ne 8 ( f +”) } aa a Wy ‘{~ é ON AYER SSH (CEN) WEG Gs a ee eo ir i Si eq Pe ANS Sa Ad _ A 5 VA, i , f DY 5 ' 2 2 Ly i May ret Pa CARS ASE ) ws ACN FCS BCCI NAS) OIC VEY ga rr) Gye WeSC Pie si W/E TRO {CR WR GALS NEEDS G PSS COREES OME) Pi Cd nn LIBRA SA UENO) OD ie (CT INN eR: eK \\(F Ro an any) zea OT NM ce SIs : PUBLISHED WEEKLY 8 (05S * TRADESMAN COMPANY, PUBLISHERS EO AS $1 PER YEAR 2 SOO SR ONLI ee PLO AOR GEES TSI NL IIE SSNS SOA Thirty-Second Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 16, 1914 Number 1617 III OOo A hb ies REKKKKKKKKKKK KKK THE DOCTOR’S DREAM ‘I am sitting alone by the surgery fire, with my pipe alight, now the day is done; : The village is quiet, the wife’s asleep, the child is hushed, and the clock.strikes one; And I think to myself as I read the news and thank my stars for the peace upstairs, That the burden’s sore for the best of men, but few can dream what a doctor bears. ' For here I sit at the close of day, whilst others have counted their profit and gain, And I’ve tried -as much as man can do, in my humble fashion, to soften pain. I’ve warned them all, in a learned way, of careful diet, and talked of tone; : And when [I’ve preached of regular meals, I’ve scafcely had time to swallow my own. I was waked last night in my first long sleep, when I crawled to bed from my rounds, dead beat. “Ah, the doctor’s called” and they turned and snored, as > my trap went rattling down the street. I sowed my oats, pretty wild they were, in the regular manner’ when life was free, : For a medical student isn’t a saint, any more than your orthodox Pharisee. I suppose I did what others have done since the whirligig round of folly began, 2 And the ignorant pleasures I loved as a boy—I have pretty well cursed, since I came to be man. But still I recall through the mist of years, and through the portals of memory steal The kindly voice of a dear old man who talked to us lads of the men who heal, science that comes from God, breast and who kiss the rod. —\—— So the boy disappeared in -the faith of the man, and the oats were sowed; but I never forgot There were few better things in the world to do than to ‘lose all self in the doctor’s lot: : Of the splendid mission in life for those who study the’ Who buckle the armor of Nature on, who bare their So I left the life that seemed so dear, to earn a crust that isn’t so cheap. And I bought a share of a practice here, to win my way and to lose my sleep; : To be day and night at the beck and call. of men who ail, and women who lie; To know how often the rascals live, and see with sorrow the dear ones die; To be laughed to scorn as the man who fails, when Nature pays her terrible debt; To give a mother her first born’s smile, and leave the eyes of the husband wet; : To face and brave the gossip and stuff that travels about through a country town; To be thrown in the way of hysterical girls, and live all terrible scandals down; To study at night in the papers here, of new disease and of human ills; To work like a slave for a weary year, and then to be cursed for sending my bills. ‘Upon my honor, we’re not too hard upon those who ean not afford to pay. For nothing I’ve cured the widow and child; for nothing I’ve watched till night turned day. I've earned the prayers of the poor, thank God, and I’ve borne the sneers of the pampered beast. I've heard confessions and kept them safe as a sacred trust, like a righteous priest. To do my duty I never have sworn, as others must do in this world of woe, But I’ve driven away to the bed of pain, through days of sleet and through nights of snow. As I sit here and smoke my pipe, when the day is done and the wife’s asleep. I think of that brother-in-arms who’s gone, and utter—well, , Something loud and deep. And I read the news and I fling it down, and I fancy I hear in the night that scream -Of a woman who’s crying for vengeance. Hark! No; the house is still—’tis a doctor’s dream. PAIR EEE ag a. -is the cheapest food prodiiet on the “market. Ss & Ss & , OUR WELL KNOWN BRANDS _ Cerésota—Spring Wheat | _.. Red Star—Kansas ard. Wheat -. Aristos or Red Turkey | - . Fanchon—The Kansas Quality Flour - Barlow's Best Michigan Winter Wheat . Barlow's Old ‘Tyme Graham Call up our Flour Department for some attractive prices. Judson Grocer Co. The Pure Foods House GRAND RAPIDS MICHIGAN This Book a Help You . FRANKLIN CARTON SUGAR The Franklin Sugar Recipe Book - Shows How to Make Delicious Cakes, Candies, Cake Icings, Preserves and Jellies with Franklin Carton Sugar; it also describes the different grades of - sugar and tells how to use each to the best advantage. We have placed millions of copies of this book in the hands of women everywhere, and we 1 gladly send you a quantity to dis- tribute to your customers. If you'll place these books on your counter, hand them to customers, put them in orders, and mail them to customers, you'll find an immediate in- crease in your sales of FRANKLIN CARTON SUGAR— the sugar that pays you a profit because there’s no loss in weighing, wrapping, tying, no cost of string or bags. Write us for a copy of these books.., : THE FRANKLIN SUGAR REFINING CO. PHILADELPHIA ‘Franklin Carton Sugar is guaranteed FULL WEIGHT, _ it is made from SUGAR CANE” Original containers hold 24, 48, 60 and 120 Ibs. Wes are wota Mail Order fdouse But your orders by mail will re- ceive our vety prompt and careful attention. "PUTNAM FACTORY, National Candy Co., Inc. eons. oMGrand Rapids, Mich. Good Yeast Good Bread Good Health _ Sell Your Customers FLEISCHMANN’S ~ YEAST | DEAL No. 1402. SNOW BOY FREE! For a limited time and subject to withdrawal without advance notice, we offer SNOW BOY WASHING POWDER 24s FAMILY SIZE through the jobber—to Retail Grocers 25 boxes @ $3. 60—5 boxes FREE 10 boxes @ 3.60—2 boxes FREE 5 boxes @ 3.65—1 box FREE 2% boxes @ 3. 75—%box FREE F, O. B. Buffalo: Freight prepaid to your R. R. Station in lots not less than 5 boxes. _, All Orders at above prices must be for immediute delivery. . _* This inducement is for NEW ORDERS ONLY—subject to withdrawal without notice. Order from your Jobber at once or send your ae to us giving name of Jobber through ‘. whom order is to be filled. BUFFALO, N. Y., January 2 1914. Yours very truly, - Lautz, Bros. &« Co. a ae Lee } S Ss NY Nv X ADESMAN Thirty-Second Year SPECIAL FEATURES. Page 2. Detroit Detonations. 4. News of the Business World. 5. Grocery and Produce Market. 6. Trouble Ahead. 7. Itinerary of Annual Trade Extension Tour for 1914. 8. Editorial. 9. Cigarettes and Inhalation. 10. Clothing. 11. What Grocers Must Know. 12. Butter, Eggs and Provisions. 14. Financial. 16. Dry Goods. 17. ®ales and Openings. 18. Shoes. 20. Woman’s World. 21. Behind the Counter. 22. Hardware. 23. Meat Market. 24. The Commercial Traveler. 26. Drugs. 27. Drug Price Current. 28. Grocery Price Current. 30. Special Price Current. 31. Business Wants. AN ECONOMY SUGGESTION In this great crisis, when the big heart of the American people goes out to the suffering peoples of other lands and our, minds are full of the great problems which confront our own country, as we look forward to the inevitable distress which will surely arise during the coming months, all right-minded people feel that rigid personal economy must be exercised and every unnecessary expense cut off. In spite of all this, however, our great educational insti- tutions are preparing as usual for their annual mimic battles on the football field. entailing great expenses for preparation and an enormous ex- penditure of money for each great game. It is not an exaggeration to say that each of the important games involves an expenditure of at least $100,000 for gate money and other expenses of the graduates and their friends, and on this basis it is easy to figure what the cost of football would aggregate during the next two months. It is no false sentiment which dic- tates the thought that there is some- thing almost inhumangin this, which the better feeling of the country, es- pecially of university men, ought to prevent. Tf the faculties of our American colleges should decide to give up the intercollegiate games this fall, there would be an awful howl from thoughtless students and alumni, but the Tradesman is convinced that the great mass of public opinion would be unqualifiedly in favor of such ac- _ tion. Intensive utilization of our natural resources has naturally enough not been one of .our characteristics, but our progress in that direction in some fields is shown in a timely Govern- ment Bulletin on our mineral reserves, which bears the journalistic sub-title, “How to Make America Industrially Independent.” Zinc is one of the min- erals most seriously threatened by the war, as the great smelting centers oi GRAND RAPIDS, WEDNESDAY, Continental Europe are in regions of active fighting. Fortunately, our own smelting capacity has been increasing faster than consumption, as is indicat- ed by the growing size of the stock on hand. The extent to which we have made ourselves independent of foreign cement is shown by the fact that twenty years ago our domestic pro- duct was less than one-fifth of our consumption, while last year our im- ports of cement were less than one- tenth of our consumption, and our exports were between thirty and forty times our imports. Much has been said of the cutting off of the world’s supply of potash, since no commer- cial source of potash salts is known outside of Germany. The Govern- ment, through the Geological Survey and the Department of Agriculture, has been endeavoring to locate de- posits of these salts in this country. It has investigated places from New York to California and from Michi- gan to Louisiana. How important the finding of native sources of these materials would be is indicated by the magnitude of our imports of them, which have been averaging a million tons a year, with a value of $15,000,000. In proposing to raise funds by im- posing a war tax of 3 per cent. on all frieght bills, Representative Un- derwood has been quoted as saying, “A man who does a business agere- gating $10,000 in freight bills would pay a revenue tax of $300. A freight bill of that size would indicate an actual business of a million or a mil- lion and a half dollars. A $300 tax spread over that amount of business would be infinitesimal and could have little or almost no effect on retail prices.” In some lines of trade, the freight rate is a very small factor in fixing the retail price charged the ultimate consumer. In arguing for higher freight rates three years ago, that point was used repeatedly by the railroads. It was said, for example, that the proposed increase in freight rates would add only a small part of one cent on a pair of shoes shipped from New York to Chicago. That argument was quickly dropped, how- ever, when shoe manufacturers point. ed out that the proposed increase on freight rates applied to hides, ma- chinery, wooden and paper boxes for packing, and a thousand and one other items which go to make up a finished pair of shoes, and that con- sequently the increased price to the ultimate consumer would be a great deal more than the small part of one cent. The conference held at Washing- ton between representatives of our banks, commercial interests, and State and Commerce Departments, and the diplomats of the South American countries, enforces the report which the National Foreign Trade Council of New York has just made on the export situation. A South American commerce cannot be built in a day. The war in Europe has opened new opportunities, but European trade is not easily uprooted even during a general war. It is closely connected, in the case not merely of England, Germany, and France, but also of Belgium and Holland, with large and permanent investments in railways, government loans, and dustrial, and agricultural enterprises. England’s loans, for example, reached in 1913, $3,380,000,000. Most railways financed by foreign capital obtain their equipment, in rails and rolling stock, from the foreign country con- cerned, and the same is true of manu- facturing enterprises. The eagerness of the South American diplomats to see credit facilities and systems of exchange established inspired the conference to authorize a committee to draft concrete recommendations on the subject; its findings will be awaited with interest. Mining, in- The German plan of planting mines in the every civilized open sea is condemned by nation. The purpose of it is to blow up the cruisers and other the adversary, and in that it is frequently successful. It is attended, however, by great dan- neutral right to navigate the Merchantmen, fish- ing boats, etc., often run on these ex- destroyed with life. No one will find any fault when one battle- vessels of ger to the ships of powers who have a ocean in safety. plosives and are more or less loss of ship shoots at another, first having determined that it is an enemy. The Sea is a thoroughfare in which all people have equal and un- offending, peaceful citizens ought not to be put in jeopardy by a mili- tary power which warfare like savages and barbarians. rights, conducts One of the steps urged by students of labor conditions in this has now been taken by the Depart- ment of Labor in the establishment of “distributing zones,’ with headquar- ters in eighteen cities ranging from Boston, Norfolk, and Galveston to Chicago, Denver and Seattle. This action extends the scope of the Gov- ernment’s clearing house for laborers and ‘homeseekers by making it Na- tion-wide. Each of the cities con- cerned will supply information of needs of employers, supply of work- ers, and opportunities for settlers, and this information will be exchang- ed among the cities so as to be with- in the reach of every applicant. The country SEPTEMBER 16, 1914 Number 1617 end aimed at is better distribution of labor and also of settlers. This seeond part of the plan has not had the publicity of the part relating to laborers pure and simple, but its value is evident. That these arrange- ments, huge as they are, will result in complete relief of the conditions they are designed to help is not to be expected. Man is not a merely econ- omic animal, and we shall continue to witness reluctance to leave the cities for the country, even when that at- titude means hardship. But the plan is worth whatever it may cost, in that it substitutes certainty of condi- tions in any place for uncertainty and provides opportunities for the man who does not know where to turn for employment. The salvation has been de- nied a permit to do business in Los The action was taken after army Angeles. it was proven that a third of the money collected is sent to London and other centers and not spent in helping the poor of Los Angeles. The effect of the all but the purely religious work of the army. It would seem that the money raised by the residents of any refusal will be to halt city ought to be spent there instead of enriching arrogant and pampered Los salvation officers of the army far away. Angeles depended on the army for caring for many unfortunate cases and wants its money spent on home charities. have their eye on the main chance. They have entered a campaign to obtain South American trade. A fund of a million dollars has been raised and in a few weeks representatives of the city’s large industries will be in South America and telling the people there that they need goods made in Pitts- Pittsburgh manufacturers burgh. A great opportunity is given them and if they play their cards well there is no reason why they can not win the game. ee ee eee President Wilson has joined the “buy a bale of cotton” movement in the South. He has been persuaded to purchase several bales, to be held for his account. Many Southerners are buying a bale or more of cotton for the purpose of helping the cotton planters who can not market their crop on account of the European war. Cotton bought at 10 cents a pound will bring, according to Sen- ator Hoke Smith, a profit to the in- vestor of from 10 to 20 per cent. now The man who seeks chiefly to produce the novel and exceptional in his adver- tising may succeed in what he tries to do, but he is not likely to make his advertising profitable. MICHIGAN TRADESMAN September 16, 1914. DETROIT DETONATIONS. Cogent Criticisms From Michigan’s Metropolis. Detroit, Sept. 14—Learn one thing each week about Detroit: In the ton- nage of the Great Lakes Detroit leads all the cities in tonnage launched at ship yards. Our first thought is to appeal to the Chronic Kicker to squeeze out enough time from these busy demo- cratic days to Send in one of those occasional letters which have made Mears famous. . J. W. Hunter, who has conducted a dry goods and furnishing goods store at 762 Dix avenue for the past few years with marked success, is erecting a new and modern building on the property adjoining his pres- ent place of business. ‘When the structure is completed, Mr. Hunter will have one of the most modern and up-to-date stores in that section of the city. “Rib top” Turner says he has been around the country some and has al- ways found, no matter how high standing a woman may have, the best of them will leave a pit in the cherry pie. Rib must have nicked a tooth. Walter Lawton, Grand Junior Counselor of the U. C. T., was in Detroit last week. Walter, to most observers, displays very intelligent features. Some even go so far as to say he appears intellectual. Not- withstanling this he made the re- mark in Detroit last week that he would much rather live in Grand Rapids than where he was when he made the unintelligent statement. Poor Bob Groom, who was in this remarkable city at the same time, had the temerity to uphold Mr. Law- ton in his remarks. Al Meurer (Burnham, Stoepel & Co.) is receiving his first lessons in road salesmanship under the tutelage of the veteran traveling man, Ed Col- lins, whom he is assisting on the ter- ritory. “Mike” Krohn, of the happy dispo- sition, dry goods and furnishing goods merchant of Edmore, was in Detroit on a business trip last week. Mike has many friends in Detroit who are always pleased to see him _ and, judging by the extra time taken from business, Mike is mighty glad also to see the friends. He spent the greater part of the week in the city. By wireless we received the news of the arrival last week of a (censor- ed) pound boy at the home of Leo Spellman, of Runner & Spellman, Shelby. As the proud father states. “the kid has a punch in either hand.” Our congratulations are extended to the proud parents on the arrival of such a lusty youngster. Every family in Berlin mourns the loss of a relative in the war, says a news report. And for what? G. C. Dean, a veteran knight of the grip, accompanied by his wife, was in Detroit last week on a _ business trip. Mr. Dean’s hosts of friends about the State will be gratified to learn that since he engaged in the clothing and furnishing goods busi- ness in Nashville, about two years ago, he has een very successful. Few old timers on the road made more or closer friends than did Mr. Dean. Of an even temperament, al- ways with a smile for everyone he met and a_square deal for every one he transacted business with, cou- pled with a fund of clean, whole- some humor, we have the secret of the success he made as a traveler and is making to-day as a merchant. We hope to sée Mr. Dean shine in the mercantile world as does the top of his head in the sun. Fred T. Kimball, general merchant of Crystal, was among the many out- of-town merchants to visit Detroit last week. - The average death rate throughout the world is 67 per minute. These statistics, however, were gathered before the Kaiser’s war. The date, October 4, that the Presi- dent has set. for everybody to pray for peace, gives the traveling men the necessary amount of time to learn their prayers. L. D. Owens, druggist of Memphis, was in Detroit last week on busi-- ness. While Joe Decker, representative for the Mohawk Overall Co., was covering the Thumb . district last week, he purchased a flock of fatted chickens to be used for the next Sun- day table service. Joe brought the chickens as far as Port Huron with him without.mishap. It was while he was on the train leaving Port Hu- ron for Detroit that he nearly went into convulsions on finding that, after carefully selecting the chickens with the bulging crops and bringing them that far, the fancy flock had flown or at least had disappeared in some mysterious manner. After threaten- ing to draw down the wrath of the law on the culprits and considering placing the case in the hands of a modern Sherlock Holmes, to say nothing of upsetting the equilibrium of nearly every passenger on the train the chickens were discovered hidden under some seats. Who the guilty parties were we cannot say, but Carl Hauser, (National Cash Register. Co.) _.and several other traveling men were on the train. “Jim” Rye, of Ludington, a mem- ber of the department store firm of Rye & Washatka, was in Detroit in the interest of the store last week. Mr. Rye reports the future prospects of Ludington as exceptionally bright. Ludington is one of the few cities of its size that boasts of a daily and Sunday newspaper. August Ott was a State Fair visitor. last week. Mr. Ott conducts an up- to-date drug store in Romulus. H Butler was in Detroit last week on a business trip. Mr. Butler is owner of a general store in East Tawas. An Atlanta woman wears a shce twenty inches long. Being twenty inches it cannot be a foot. The Gordon-Pagel Baking Co. has let the contract for its new two-story building on Hendricks street. When completed it will be one of the most modern and sanitary bakeries in the country. Plans are being completed for the wholesalers’ trade promotion trip through Michigan to be made about October 15. .The trip will be made via boat to Alpena, whence the trip will be by rail, making numerous stops and covering a fair portion of western Michigan. The trip will be made under the auspices of the whole- salers’ section of the Board of Com- merce. While the French are replacing all German names with French or Eng- lish names they will, no doubt, still continue to call their dogs “Kaiser.” Henry Lipshield, well known Ona- way merchant, was in Detroit on a business trip last week. Mr. Lipshield is also well known in this city. Another ex-traveling man to make a success in the mercantile business is Morris Radin, who will be remem- bered by many merchants in the State as a representative of an East- ern concern. For a few years Mr. Radin was engaged in the clothing and furnishing goods business in Greenville, but, being of a progres- sive mind, he saw the many possibili- ties abounding in Detroit and moved here. He owns a fine and up-to-date men’s furnishing goods and shoe store at 2356 Jefferson avenue. Be- sides being a.merchant with up-to- date ideas, Mr. Radin’s personality is a great asset to the business, he having the happy faculty of making and holding many friends. He owas the building he occupies, which is a two-story modern brick located in one of the best business sections of Detroit. Associated with him in the business is his brother, Paul. Mr. Radin’s many friends about the State will be pleased to hear that his busi- ness ventutp in Detroit has proven successful. * According to the bakers of Battle Creek, who intend reducing the weight of loaves of bread, flour prices rise without the aid of yeast. L, C. Watkins and R. H. Cottrell, general merchants of Perry, were State Fair and business visitors in Detroit last week. Gettleman Bros., for a number of years connected with Tiedtka Bros., of Toledo, owners of the ‘largest re- tail grocery store in the United States have leased the building at 68-70 Li- brary avenue and will open a large grocery and table supply store. The new store will be opened about Oc- tober 1. It is understood the De- troit store will be conducted as a branch of the Toledo store. O. Cushing, Ann Arbor drug- gist, was a business visitor in De- troit last week. The daily average wages in Detroit industrial establishments for 1913 were $401,368, or more than $120,000,000 for the year. The Fair, a new department store,. opened at the corner of Gratiot ave- nue and. Broadway Tuesday. This store is the latest addition to Detroit’s business center and will specialize in ladies’ children’s and babies’ wear. The office attaches of the Murphy Iron Works held a unique frolic last _Wweek, following a custom establish- ed by the founders of the concern and carried out annually ever since. The company has a large lawn adjoining the back of the plant and the party was held there. Bonfires were built and a general programme of hilarity followed. Supper was provided by the management. William Siegel, dry goods and furnishing goods, Gratiot avenue, is having a new building erected on the opposite side of the street, which, when completed, will give him double the room he has in the present loca- tion, W. A. Clark, of Blissfield, was in Detroit last week looking after the interests of his drug store. Those married women in this coun- try who are tired of their husbands must envy the married women who live in Europe. C. E. Alpern, formerly of Saginaw, where he acted as manager of the men’s furnishing goods department for Symons Bros. & Co., is now a member of the Detroit colony of commercial travelers. Mr. Alpern is now connected with the Rapid Tran- sit Clothing System, an Eastern cloth- ing concern. He is looking over the ground preparatory to establishing a branch office. The acquisition of Mr. Alpern to the local ranks of travel- ing men is indeed a most pleasing one and the wish goes forth that his new venture. may prove successful and that he may stay here permanent- ly. He is making his headquarters at 68 Winder street. Mr. Walla, of Walla & Susalla, general merchants, Ruth, accompan- ied by his wife, made a combined business and pleasure trip to De- troit last week, At the last election Germany had 14,442,387 voters. What will the count be at the next election? Last year under the leadership of Charles Reattoir. Cadillac Council made phenomenal gains. Mr. Reat- toir never let an opportunity slip by to furnish these columns with news of the workings and progress of his Council. He is a-born advertiser. He advertised his Council. Ernest H. Warner, leader of Detroit Coun- cil, managed to keep the name of his Council before the Tradesmaan read- ers. It prospered during his regime. These columns are open to the pres- ent officers just as they were: last ‘year to the other officers. We might suggest that following along the lines of the former Senior Counselors might not prove a bad idea. It pays to advertise. We are about to realize that a ton of coal costs more than a month’s supply of ice. That’s what makes us hot. Dr. Fisher, Dearborn druggist, was _in the city on a business trip last week, Theodore Gerasimos has let the contract for a five-story strictly mod- ern hotel to be built on Macomb street near Randolph. The hotel will be built of pressed brick and stone. The lobby and dining room will occupy the first floor, while the upper floors will contain fifty strict- ly modern sleeping rooms. The roof will be utilized as a roof garden and will be used as an open air dining room in the summer. L. Orr, of Reading, accompanied by his wife, was in Detroit last week on‘a business trip, incidentally visit- ing the State Fair while here. A scientific note says that umbrellas will last longer if their joints are oil- ed occasionally. They only last until they’re swiped anyway. Bert Sweet—he of the loud voice and large sales—one of the Globe Tobacco Co.’s veteran salesmen, to facilitate matters so that he could gain time on a competitor, decided while at Minden City last week to hire an auto to carry him to For- restville. Hiring an automobile to drive to another town to gain time is but an every day incident in all live traveling men’s lives—to say noth- ing of this king of hustlers, Bert Sweet. But what happened on the trip let us hope will never prove an incident in any more traveling men’s lives—not even a competitor’s. For some reason which we have not learned the machine containing the driver and Mr. Sweet turned turtle and but for the fact that the machine happened to be a ford, both might have been seriously injured. Big Bert Sweet is again selling or plan- ning to sell tobacco as though he never poked his nose into a country ditch. E. E. Swaidner, dry goods and furnishing goods merchant and base ball fan extraordinary, of Hamilton, Indiana, after carefully looking up the baseball schedule and finding that the Tigers Would be in Detroit at the same time, decided to come to De- troit on business. He spent the first few days of last week in the city. “Allies Flushed With Victory,” reads a news report. Sort of a royal flush, as it were. Burt Morse, well-known Romulus druggist, was in Detroit on business last week. John and William Meier, former Detroit boys but now full fledged citizens of Big Rapids, were in De- troit last week purchasing a _ stock of men’s furnishing goods. They have remodeled a store building and in about ten days expect to be ready to open one of the most up-to-date men’s furnishing goods stores in the city. The store will be known as the D. & J. Toggery Shop. The “D” being an abbreviation of “Doc,” a nickname that has been assigned to William and which nearly everyone calls him. Both brothers are well- known and very popular in Big Rap- ids and there is no reason why the new venture should not prove highly — successful. George F. Maier, general mer- chant of Olive, was a business visitor in Detroit last week. “Horses leave for War,’ says a newspaper. And the horses’ have just as much to say about going to war as have the German soldiers who are being murdered by the thousand by order of the Boss Butcher of the world. His other name is Kaiser. John Lehman, general merchant of Mt. Morris, was a Detroit visitor last week. Believing in sharing his pleas- cen Se er ; ‘ bs September 16, 1914 ures with his family, Mr. Lehman brought them with him to Detroit. Harry P. White, who successfully conducted a clothing store at 216 Randolph: street for a number of years, has sold his interest to the Samuels Store Co., of New York. Mr. White was also interested in stores in Akron, East Liverpool and Salem, Ohio, his interest in these stores be- ing disposed of with the Detroit store. He will retire from the mer- cantile business. Last Saturday a meeting including all members of the Grand Lodge, U. C. T., and Messrs. Hemans and Mur- phy, of the Supreme Executive Com- mittee, was held in Detroit. The meeting was held to devise means to combat the constitutional amendment to the insurance laws to be voted on November 3. This law, although cun- ningly worded, is backed by non-fra- ternal insurance companies and, if carried, will mean a death blow to all fraternal insurance organizations, including the United Commercial Travelers. It behooves every mem- ber of the order to investigate this proposed amendment and at once be- gin a systematic campaign on the road against it. The amendment, with a small amount of work on the part of each member of a fraternal insurance order, can easily be defeat- ed, but over confidence has _ spelled the finish of many otherwise strong combinations. W. H. Potter, general merchant of Belleville, was in the city on business last week. é The Story & Clark Piano Co. is ‘now ensconced in its new building at 310 Woodward avenue. About the meanest disposition we find are owned by September flies. Two of Detroit’s prominent hotel keepers were arrested last week for allowing barber shops in their build- ings to remain open on Sunday. No efforts have been made, however, to restrict the quenching of a man’s thirst on Sunday. Berry Bros. Inc., varnish manufac- turer, does not seem to worry over business conditions on account of the European war. Last week it let a contract for a large addition to be built to its factory on Leib street. Hundreds of merchants took oc- casion to combine business with pleasure last week by visiting the State Fair. Mr. Wilson, of Wilson Bros., St. Johns merchants, was in Detroit last week in the interest of their store. R. L. Swanton, formerly a machin- ery salesman, has renounced, so he says, the road forever. He has con- nected himself with the Arcade Rea!- ty Co. and will represent it in the city. The Wayne County Home and Savings Bank is building a branch bank building at West Fort street and Clark avenue. The building will be ready for occupancy within a short time. Some physicians say that wearing tight shoes is, in a measure, responsi- ble for baldness. Now we know what they mean when they tell us our brains are in our pedal extremities. Art Casterlin, veteran hotel man of Lansing, accompanied by his wife, motored to Detroit last week, where they: visited friends and the State Fair. Mr. Casterlin at one time man- aged the Downey House and for years has been engaged in the hotel business. At present he and his good wife are conducting the Hudson Ho- tel on Washington avenue. The Hudson is a strictly stag hotel of forty rooms, all up-to-date and well- kept. Guy Pfander’s new position must be keeping him tolerably busy, judg- ing by the shortness and far be- tweenedness of his letters to the Tradesman. Few men would so far forget their duty to the readers of the Tradesman, but Guy seems to MICHIGAN TRADESMAN be bent on holding down his present job at all hazards. They say he even foreswears eating and sleeping when he sees a chance to make a new cus- tomer for his house or to sell a bill of goods to an old customer. Such determination is good for the house, but hard on readers of the Trades- man. Whisky in a way is not unlike pa- triotism inasmuch as either will make a fellow fight his owsi grandmother. The commercial travelers of Lon- don, Ont., have contributed $3,000 to- ward the patriotic war fund. In the meantime we learn that, owing to the war, many Canadian commercial travelers have been pried loose from their expense accounts and positions. More patriotism! red Koke, dry goods and furnish- ing goods, 1600 Fort street, has sold his business to Mrs. Whitbeck. October 7 to 10 are the dates set for the motor truck convention to be held in Detroit. Arrangemen:s are being completed for the recep- tion of more than 1,500 delegates. The publicity committee is composed of R. P. Spencer, Denby Motor Truck Co; EH! FT. Birdsall Kosmath Ca: Kirkland Alexander, McManus Co.; and J. Lee Barrett, Detroit conven- tion bureau. H. G. Ford, general merchant, North Branch, accompanied by his wife, visited Detroit last week. Now that school has opened, we know of several families who will find it much easier to accede to Presi- dent Wilson’s request that the coun- try join in universal prayer for peace on October 4. Rats cause $50,000,000 worth of damage yearly in the United States. That’s not counting those worn in the hair either. A. F. Martin, well-known Imlay City druggist, was a Detroit business visitor last week, Vote NO on constitutional amend- ment to the insurance law. Harry P. Watson, the successful dry goods merchant of 858 Kerche- val avenue, who is soon to move into a fine new building he is having erect- ed, modestly shares the credit “for his success with his wife. Harry be- lieves in Poor Richard’s maxim that there are more wife-made men than there are self-made men. Mr. Spencer was a business visitor in Detroit last week, in the interests of the Peters Estate, Columbiaville. Artificial limbs are said to have bere used in Egypt as early as 700 In Europe they'll undoubtedly be using ‘em as long as 7,000 A. D. James M. Goldstein. > Recent News From the Cloverland of Michigan. Sault Ste. Marie, Sept. 14—Fred Avery, one of Drummond _ Island's leading grocers, was a city visitor last week. S. D. Newton entertained a party of friends on the launch Weego last week on a three day cruise down the river, stopping at Drummond Island and other points of interest. Owing to a severe blow on Saturday night, they were not able to make some of the landings that had been scheduled. The party reports an unusually good time, having made a big catch of fish and would have landed many ducks had the weather been favor- able while in the duck region. Mr. Newton is much elated over the suc- cess of his trip and is contemplating making it an annual affair hereafter. The many friends of Mr. and Mrs. R. Norton, formerly residents here, but now living in Grand Rapids, were pleased to know that they were not the Nortons who were among the missing as a result of the dis- turbed conditions incident to the European war on the steamer Em- press of Asia on Aug. 22. Thomas Watson, of the firm of Watson & Bennett, DeTour’s pros- perous grocers, was a business visitor here last week; also Thomas Melvile, local agent for the Arnold Trans- portation Co., of DeTour. Dan McLeod, one of the best known lumbermen in the Upper Pen- insula, was a visitor here last week. Mr. McLeod seems very optomistic over conditions in the lumber busi- ness this year. He is losing no sleep in worrying over the winter’s operations, as he has more pulpwood to get out than he can possibly take care of, having a good market for same. This is somewhat encouraging news, as we understood several of the smaller jobbers had contemplat- ed curtailing operations on account of the general conditions. The steamer Chippewa, plying be- tween Mackinac Island and the Soo, making daily trips during the tourist season, made her last regular trip Thursday, Sept. 10, and expects to make but one more round trip before laying up for the season. >. Norkowski, conducting a gro- cery store here for the past year, has decided to sell his stock and move to Rudyard, where he expects to engage in the grocery business on a larger scale. Mr. Norkowski has been very successful while in business here and has made many friends who regret his departure, but wish him every success in his new field. Geo. Goetz, Sr.. member of the firm of Goetz & McDonald, the popular grocers at DeTour, holds the cham- pionship record at DeTour for stay- ing up nights. George can stay up more nights than any of the younger generation and not have it interfere with business the next day. He is an accomplished musician, being one of the best violinists in the town, and his musical talent accounts for his putting in so much night work. Ollie Smith, proprietor of the new hotel at Trout Lake, announces that he will have his new hotel opening with a public reception and dance on September 18 The new building is u modern structure in every respect and will be welcomed by the travel- ing public, as there was no place in the Upper Peninsula that needed a hotel more than Trout Lake. A Forrest, of this city, who has been giving numerous fire escape ex- hibitions, is endeavoring to organize a stock company for manufacturing his new patent. It is understood that he is meeting with good success. The new invention appears to be very practical and it may mean the saving of many lives in case the enterprise proves to be a success. C. O. Pregitzer, of the Cornwell Beef Co. staff, is taking his annual vacation. From the last report he was at Detroit taking in the Fair, after which he expected to go South for a short stay. Some of the Munising industries are doing a thriving business on ac- count of European war conditions, which have caused a good demand for paper. The Munising paper mills are running to their full capacity, so that Munising has made more progress the past summer than ever before in its history. The new Y. M. C. A. building, presented by William G. Mather, President of the Cleveland Cliffs Iron Co. is being constructed and the village is also to have a new electric light plant which is nearly completed, also a new water plant is being installed, besides the new Mun- ising theater which is underway of construction. E. G. Kingsford, Upper Peninsula distributing agent for ford automo- biles, was an Ishpeming visitor last week looking around for a desirable location to erect an assembling build- ing. He has not as yet found a de- sirable location, as he would require a place at least 40x100 feet, and from reports on Mr. Kingsford’s ter- ritory 300 cars have been sold already this season and the demand is stead- s 3 ily increasing. It seems that almost every one can afford a ford and not only can they afford a ford but they ‘are buyirg fords, as Mr. Forrell, the local agent at Ishpeming, states that the factory has more than 20,000 back orders for the fords for immediate delivery. Evidently the European trouble has not hit the ford industry as yet. The European troubles are making more work for some of the Upper Peninsula county clerks. We are told that County Clerk Kaiser, at Marquette, has received about forty petitions from foreign born residents who are seeking full citizenship, so as’ to avoid being drawn into the Kaiser’s war. William G. Tapert. —_>~2~>——___ Boomlets From Bay City. Bay City, Sept. 15—There was something doing every day in Bay City last week. Thousands invaded the city to attend the Northeastern Michigan Fair and the Michigan Shoe Retailers’ Association captured the town, therefore the city officials were compelled to surrender. The Fair was a success and the shoe dealers had an enthusiastic meeting. They decided that, owing to the scarcity of leather, other materials would have to be used in making footwear. It was demonstrated that the man who produces a good leather substi- stute will be a millionaire within three months, At the regular meeting of Bay Council, No. 51, last Saturday eve- ning, a ‘number of the boys presented F. G.. McCloy, chairman of the en- tertainment committee, with a beau- tiful plush robe as a_ token of their appreciation of the effective work he has done in the interest of our Coun- cil. The gift was so unexpected, Fred lost his voice, but he soon re- covered and stated that he fully ap- preciated the generous gift and as- sured the givers it had been a pleas- a to render the service required of im. Senior Counselor E. B. Timm will be married to-day to Miss Elva Kirk, a society favorite of Gladwin. When Ed returns to Bay City after the honeymoon trip he will be given a warm reception by the members of Bay Council. Amos Cevarier, with the Alert Pipe & Supply Co., of this city, has seve-- ed his connection with that house and will cover the same territory for Buell & Sons, Detroit. €. A: Gordon, with the Lowney Chocolate Co., spent last week in Bay City, calling on the wholesale grocers. William Sempliner, our faithful Secretary-Treasurer, | has returned from Chicago, which he visited to attend his son’s wedding. I note in the Tradesman that Western Michigan baseball enthusi- asts would like to play ball, but have not discovered a team that will con- sent to play. The writer respectfully refers them to F. O. Rockwell, man- ager of Bay Council’s team. F. O. will be found ever ready to play ball or call a bluff. Pub. Com. —_-.—___ Consolation. He came home and found his young wife dissolved in tears. “What do you think has happen- ed?” she cried. “I left the cage open and our canary has flown away.” He undertook to give what consola- tion he might and took the distressed poor lady in his arms. As she nestled against his shoulder a new access of sobs convulsed her. “Ah, George,” she murmured in a choking voice, “now I’ve only you left.” —~++->—___ When our spirits are on the ebb we think we haven’t the ghost of a show. MICHIGAN TRADESMAN September 16, 1914 imines, =D Movements of Merchants. Elk Rapids—H. E. Morse has opened a bazaar store here. Lansing—Franfl McConnell suc- C. Benson in the grocery business. Allegan—Morse & Jors succeed Morse & Saveland in the furniture business. Vermontville—V. W. Pendill of Holland, has engaged in the under- taking business here. Allegan—Mrs. Peter Blanchard succeeds Cummins & Blanchard in the restaurant business. Traverse City—Mrs. Effie Losey has engaged in the millinery business at 406 South Union street. Goblesville—William A. Chapell succeeds Charles .Overacker in the coal and produce business. Lansing—The Hoover-Bond Co. has opened its furniture store at 209 North Washington avenue. Owosso—Mrs. W. D. Burke will continue the clothing business con- ducted by her late husband. Ionia—N. Villa has engaged in the confectionery and fruit business un- der the styie of the Princess. Holland—The Kooi Clothing Co., of Kalamazoo, has opened a branch store in the Wilms building. Greenville—J. W. Davis has sold his grocery stock to Carl G. Beck, who will continue the business. Eaton Rapids—Mrs. Hiram E. Coe has purchased the W. E. Tracy tin- ware stock and junk business and wiil continue it. St. Ignace—Charles Wenzel has purchased the Nelson Sisters stock of bazaar goods and will continue the business. Hillsdale—D. C. Pease and A. E. Decker have formed a copartnership and engaged in the butter, egg and produce business. Elk Rapids—Frederick Marriott has purchased the W. K. Walker drug stock and will continue the business at the same location. Mancelona—Taha, Gabara, Ebda- lah & Co. have engaged in the dry goods and grocery business in the Hoffman building. Homer—John Kerr, grain and feed dealer, committed suicide by hanging as the result of despondency over long continued illness. Hastings—A. J. Larson, formerly of Charlotte, has purchased the W. EF. Merritt dry goods stock and will continue the business. Jackson—The Buell Auto Co., deal- er in motor vehicles and accessories, has been incorporated with an auth- orized capital stock of $10,000, of which amount $5,000 has been sub-. scribed and paid in in cash. Mulliken—Fred T. Taber, formerly of Grand Ledge, has purchased the drug stock of the B. I. Whelpley es- tate and will continue the business. Bronson — The’ Bronson Steam Laundry Co. has sold its plant to L. J. Hausen, who will continue the busi- ness, closing out his ice cream and confectionery stock. Holland—Milo De Vries and Wil- liam Lokker have formed a copart- nership and engaged in the furniture business on East Eight street under the style of De Vries & Lokker. Cadillac—The Homer-Crane Co., retailer of mens’ furnishing goods, has been incorporated with an auth- orized capital stock of $2,500, all of which has been subscribed and paid in in cash. Fremont — William Zylstra and Auke DeDoer have formed a co- partnership and purchased the Val- lier Grocery Co. stock and will con- tinue the business under the style of the Fremont Grocery Co. Grand Haven—Fred E. Thieleman and Joseph Sahlmark have formed a copartnership and purchased the Ja- cob Vander Veen & Son drug stock and will continue. the business under the style of the Thieleman Drug Co. Muskegon—Mrs. Bina Cornell has purchased the G. Van Arkel drug stock and will continue the business under the management of her brother, S. Hickey, who has been prescription clerk for G. F. Neumeister for sev- eral years. Detroit—The E. C. Humphreys Co. has been incorporated with an auth- orized capital stock of $20,000, of which amount $10,000 has been sub- scribed and paid in in cash. This concern will deal in belting, packing and manufacturers’ supplies. Detroit—The McCoy Bros. has been incorporated with an authorized cap- ital stock of $4,500, all of which has been subscribed and paid in in cash. This company will engage in the buy- ing and selling of furniture, carpets, rugs and household furnishings of all kinds. Vicksburg—Merchants of Vicks- burg were victimized by a clever forg- er late Saturday afternoon, a stranger having entered the village and cash- ed three checks for $20 each. The forger, described as being about 25 years old, made the checks payable to Frank Bishop and the papers were signed “Arthur S. Blair.” Shortly after he had secured the money the stranger left town. Detroit—Robert Williamson has secured a 99-year lease of the Bam- let building, Grand River avenue and Griswold street, from the Capitol Square Building . The terms are not announced, but it is understood the graduated rental starts with $40,- 000 a year. According to the con- tract the lessee shall expend not less than $50,000 on the two-story annex on Grand River avenue within six years. The corner is considered one of the best for business purposes is the city. Mr. Williamson says he has not decided what he will do with the property. A large furniture company has offered to re-lease the building, to remodel it and put it in first class condition. Manufacturing Matters. Detroit—The Van Blerck Motor Co. has increased its capital stock from $100,000 to $135,000. Lake City—Frank Jasnowski is erecting a cement block building which he will equip with machinery preparatory to operating a creamery and cheese plant. Detroit—Hilton, Hart & Koehn Co., dealer and manufacturer of office furniture, stationery and blank books, has changed its name to The Hilton, Hart & Garrett Co. Owosso—The Mueller Brothers’ Brewing Co.’s plant which was taken over by the Owosso Savings Bank through foreclousure, is being dis- mantled, Wickes Bros., of Saginaw, having purchased the machinery. Detroit—The Electric Welder Co. of America, manufacturer of electric welding machines, has been incor- porated with an authorized capital stock of $50,000, of which amount $27,000 has been. subscribed and $6,500 paid in in cash. Saginaw—The Standard Wire Co., manufacturer of clothes line fasten- ers and other wire, steel and iron goods, has been incorporated with an authorized capital stock of $5,000, of which amount $3,510 has been sub- scribed and $1,000 paid in in cash. Detroit—The Michigan ' Armature Works, dealer and manufacturer of electrical apparatus and appliances, has been incorporated with an author- ized capital stock of $5,000, of which amount $2,500 has been subscribed, $300 paid in in cash and $2,200 in property. Detroit—The Cadillac Furniture Co. has been incorporated with an authorized capital stock of $3,000, of which amount $2,000 has been sub- scribed, $1,000 being paid in in cash and $1,000 in property. This concern will engage in. the manufacture and sale of furniture, novelties and spe- cialties, ——>---—__ The Healds Forced to Convey. As noted a few weeks ago Judge Brown, of the Kent Circuit Court, overruled the plea made by Mrs. Henry T. Heald in which she asserted she was entitled to hold certain real property, the title to which stood in the name of her father, Lester J. Rindge, at the time of his death, but which the Rindge, Kalmbach, Logie Co. claimed he held in trust for the corporation. Following this decision Mrs. Heald last week conveyed the title to the properties in question to the Rindge, Kalmbach, Logie Co., and ~ ceedingly she and her husband, Henry T. Heald, who were both made defend- ants in the case, also paid over to the company such rentals as they had collected, whereupon further proceedings in the litigation were discontinued. The litigation was ex- unfortunate and reflected no credit on the husband of Mrs. Heald, who acted as his wife’s at- torney. Friends of Mrs. Heald re- gret that she should have been placed in such an unfortunate position through the ill advised and ridiculous actions of her husband. James Terriff has purchased the Western Michigan agency of the De- troit Automatic Scale Co. from O. P. Dresbach and will continue the busi- ness at 9 North Ionia avenue. Mr. Terriff formerly resided at Portland, where he was associated with —his brother, the late W. W. Terriff, in the manufacturing business. For the past six years he has been engaged in raising wheat and stock in the Canadian Northwest. ——_*---. __— Charles H. Coy, proprietor of Coy’s Busy Big Store, at Alden, was in the city last week on his annual vacation. He was accompanied by his wife and daughter. The Coy store was es- tablished by the late R. W. Coy in 1870 and the present owner is look- ing forward to the fiftieth anniver- sary celebration six years hence. Charles M. Surine, formerly pro- proprietor of the Creston Pharmacy, corner Coit and Plainfield avenues, has purchased the drug stock of Francis Van Dugteren, corner Hall street and Division avenue, and will continue the business under the style of the Surine Drug Store. The Grand Rapids Notions and Crockery Co. is having plans prepar- ed for a new. building on Fulton street, adjoining the Grand Rapids Paper Box Co. on the west. The structure will be 44x120 feet in di- mensions, two stories high. Henry J. Grit, who has conducted a grocery and shoe store at 1000 Jeanette avenue for the past twenty- two years, has admitted his son, Hendrick, to partnership and the business will be continued under the style of H. J. Grit & Son. —__2+.—___ Herman Stehouwer, who conducts a bakery on Alpine avenue, has sold a half interest in his stock to Cor- nelius DeBode and the business will be continued at the same _ location under the style of Stehouwer & De- Bode. + Lars Larsen, recently of Fremont, has purchased the O. E. Clemons furniture stock at 1009 Division ave- nue and will conduct a new and sec- ond hand furniture store and also deal in stoves and do repairing. ———_>-+—___—_ M. Osterhuis, formerly engaged in the butter and egg business, has pur- chased the Henry Veldman grocery stock at 507 Henry avenue and will continue the business. : The high price of eggs has done much to reduce stage fright, September 16, 1914 MICHIGAN TRADESMAN =~ Review of the Grand Rapids Produce Market. Apples — Wolf River, Wealthy Maiden Blush and other seasonable varieties are in large supply at 60@ 75c per bu, Bananas—The price is steady at $2.50 per hundred pounds. The price per bunch is $1.25@2. Beets—60c per bu. Butter—The market is active with a good consumptive demand, which is absorbing the receipts on arrival. All grades are scarcer, and an ad- vance of 1c per pound seems prob- able as these words are being writ- ten. The consumptive demand for butter is better than usual for the season, and the quality arriving is fully up to standard. Factory cream- ery is quotedeat 30@81c in tubs and 31@82c in prints. Local dealers pay 22c for No. 1 dairy, 18c for packing stock. Cabbage—50c per bu. for home grown. Carrots—60c per bu. Cauliflower—$1.75 per doz. California Fruits—Pears, $2.25 per box; plums, $1 per box; grapes, Dia- mond, $1.50 per box; Malaga, $8 per box; seedless, $2 per box. Cantaloupes—Home grown are now * in complete command of the market on the basis of $1 per crate. Celery—Home grown, 18@20c per bunch. Cocoanuts—$4.25 per sack contin- ing 100. Cucumbers—25c per dozen for home grown hot house; garden grown, $1 per bu. Eggs—The market shows a very strong tone with prospects of a slight advance within a short time. The receipts are barely large enough to cover the demand, and receivers ex- perience no difficulty in keeping stocks cleaned up at fair quotations. Local dealers pay 22c for candled stock. Grapes—Both blue and white vari- eties command 18c per 8 lb. basket and 10c for 4 lb; 4 lb. baskets crated, $1.20 per doz. Green Corn—12c per doz. Green Onions—15c for silverskins and 10c for evergreens. Honey—18c per lb. for white clov- er and 16c for dark. Lemons—Galifornias and Verdellis have declined to $5 per box. Lettuce—Head, $1 per bu. grown leaf, 75¢ per bu. Nuts—Almonds, 18c per Ib.; filberts 15c per 1b.; pecans, 15c per 1b.; wal- huts, 19¢ for Grenoble and California; 17c for Naples. Garden Onions—Home grown are now in large supply at 50c per bu. Indica- tions are now that the price will be low the coming season, owing to the 1914 crop being exceptionally large. Oranges—Californias are in ample supply at $3. Pickling Stock—Onions, $1 per bu.; cukes, 20c per 100. Peaches—The market is fully sup- plied with Elbertas, Crawfords, In- galls, Kalamazoos, Prolifics and oth- er standard varieties which find an outlet on the basis of $1.25@1.75 per bu. The present week will see the flush of the crop marketed, but there -will be peaches in market for two weeks yet. Pears—Clapp’s Favorite and Flem- ish Beauty command $1 per bu. Peppers—Green, $1 per bu.; 25c per doz. Pieplant—75c per box. red, Plums—Bradshaws command $1.25 @1.50 per bu.; Green Gage, $1.25 per bu. Potatoes—Home per bu. Pop Corn—$1.75 per bu. for ear; 5c per lb. for shelled. Poultry—Local dealers pay 13c for broilers; 12c for fowls; 9c for old rosters; 9c for geese; 9c for ducks; 14@16c for No. 1 turkeys and 12c for old toms. These prices are 2c a pound more than live weight. Radishes—10c for round and 12c for long. Squash—50c per bu. for Summer; 75c per bu. for Hubbard. Sweet Potatoes—$3 per bbl. Virginia; $4 per bbl. for Jerseys. 75@80c grown, for Tomatoes—Home grown are in ample supply at 60c per bu. for ripe and 40c for green. Turnips—75c per bu. Veal—Buyers pay 8@12c according to quality. Water Melons—$2.50 per bbl. of 8 to 10. Wax Beans—$1 per bu. ——_----—_— The Grocery Market. Sugar—The market is steady on the basis of 7c f. o. b., New York. No change seems likely to occur dur- ing the next week. The distributers are well taken care of for the next few weeks, it is thought, and in Oct- ober the domestic beets begin to move, so that there is likely to be no rush to purchase this fall, local interests being chiefly confined to contiguous territory for their re- duced output. Whether the United Kingdom will continue its active buy- ing here remains to be seen, for, ac- cording to the reports, -it has pro- vided for several months’ require- ments, Including the new crop Cubas, the total is estimated as high as 800,000 tons,: with a minimum of 500,000 tons. The war has certainly done a great amount of damage al- ready to the European beet crop, and the usual source of supply for Great Gritain is for the time being elmin- inated. Belgium and France can be eliminated for the major part from consideration, as hostile armies have ravaged the fields. The German crop will be harvested, it is said, but. the sugar will be either used at home or tied up until the conflict is over. The same can be said of Russia, whose ports are bottled up. The question is asked, What of the sowings next year if the war is prolonged, for labor will be scarce, and the cereal crops given the preference upon the Continent? It is upon these factors that the prediction of a world short- age for the next two years is based, but, of course, production will be greatly stimulated in neutral coun- tries and consumption materially cur- tailed through the stopping of the wheels of industry. Tea—-The markets are steady and firm. The advances so far on teas have beer legitimate and but very little affected by the war except in advanc- ed rates of exchange and war risks. The procuring of freight transporta- tion is about the most serious ob- stacle to arrivals and Japans are now dragging along as best they can in any bottoms available and safe. The shortage in Japans of about five mil- lion pounds will later make the pres- ent price of these teas low. Cey- -lons and Indias, on account of the removal of the embargo, are some- what easier. Chinas, Javas and For- mosas are all being firmly held. Coffee—Rio and Santos grades are easy and the demand is very light. The week shows a further fractional decline. On the other hand, the bet- ter grades of Santos.are commanding a premium, because of scarcity. Some coffee is coming out of Brazil and the situation is gradually righting itself, being aided by the very small *, demand. Buyers of most grades are staying out except for actual wants. Mild coffees are easier by a fraction of a cent and dull. Mocha and Java are both firm, the former having strengthened a trifle during the week. Canned Fruits—California canned goods are unchanged and dull from first hands, small Eastern staple can- ned goods are unchanged and quiet. Old New York State apples, which reached $3.60 in a large way before they were exhausted, are now gone and new apples are cheaper because of the large crop. Canned Vegetables—Tomatoes are slightly higher, owing to the cold weather. If it grows warm and fav- orable, as is probable, the situation may ease off. Corn is still firm and high, with light demand. Peas dull at ruling prices. Canned Fish—Domestic sardines are unchanged but firm. French and Portuguese are very scarce and very high. Some Norwegians are coming and selling readily at comparatively small advance. New pack salmon . 5 has been taken readily at the opening prices, which, as stated last week, were much higher than a year ago. Dried Fruits—California prunes are decidedly strong in the primary mar- ket, especially in 30c and 40s, in which there is said to exist a large short interest. Quite a little busi- ness has been done on resales from buyer to packer in 30s and 40s. Cali- fornia dried peaches are not getting much attention from the trade in this quarter, nor does there seem to be much demand at present from the larger consuming markets in the South and Southwest. However, growers seem to have made up their minds to hold for better prices, and packers are not disposed to force business. With the export outlet virtually closed and a limited sale in home consuming markets, apricots are dull, and quoted prices on ship- ments from the Coast are nominal. Seedless California raisins are firm, although the demand from consum- ers at the moment seems to be un- important. Pending the announce- ment of opening prices on 1914 crop seeded Muscatels, buyers in the East manifest indifference. The prices which, it is now definitely stated, will be made on Tuesday next are ex- pected by many to be based on 7c for fancy in 16-ounce cartons, but some in the trade think that the quo- tation may not ‘be less than 7%c for that grade. Currants on the spot are easier and lower in sympathy with the apparent anxiety of shippers in Greece to make sales. Late cable advices indicate that shipments of new crop Persian dates are not like- ly to be interfered with by the war. Later—The new prices on Cali- fornia seeded raisins were announced this morning. They are %c higher than last year, but %c lower than was expected. Rice—The market is heavy, with sellers more willing to accept lower bids on supplies, owing to the down- ward tendency in the South, where the active crop movement is having its effect. Advices from New Or- leans state that values are depressed by large receipts, over 31,000 sacks in two days, or the equivalent of the whole preceding week. The weather is reported as ideal and harvesting is in full swing, causing the farmers to market the crop in a hurry in or- der to get the benefit of the prevail- ing high prices for rough rice. The export enquiry has been checked for the time being, although the trade expects a revival later on. Distri- butors are pursuing a hand-to-mouth policy, although in need of the new crop. Salt Fish—Norway mackerel are still scarce and very firm. Irish are unchanged. Shores are relatively scarce and high. Cod, hake and haddock are unchanged, in prospec- tive small supply and firm. Cheese—The market is steady and unchanged, with a seasonable con- sumptive demand. The make is about normal for the season and the market is steady. —_+-2.———_- It’s much easier to borrow trouble than to get rid of it. ERS aN aa eT ESAS OT ERE RTA RS RS Re RR RP SE LEESON ee ABE Se ee ae a eee a = Se cane oc HE PERE TE A soainea sre bats 4 et se tooets pecmennssoe teeta TROUBLE AHEAD. Sneak Work by Champions of the Initiative. Through the medium of the ini- tiative, referendum and recall statute enacted by the Legislature of 1913, a clandestine effort is being made to throttle the fraternal organizations doing business in Michigan. This amendment, if adopted, will destroy the lodge system and ritualistic form of work. Will destroy the representative form of government through the lodge system. Will limit societies to the payment of death benefits alone. Will deprive the State of the power to enforce the solvency of fraternal societies. Will deprive fraternal societies of the right to make laws for their own government, and for their own per- manency. U. C. T. Active in Opposition. Detroit, Sept. 14.—At a meeting called by Grand Counselor Mark S. Brown at the Hotel Cadillac, De- troit, Saturday, September 12, at which representatives of nearly every council in Michigan were present, after a thorough discussion of the proposed were unanimously adopted: Whereas—An amendment has been proposed to the constitution of the State of Michigan,. which will practi- cally destroy the U T. organiza- tion within its boundaries; and Whereas—Its proposers are circu- lating literature tending to deceive the voters into believing that the majority will rule and that |= such amendment will cover the initiative, referendum and recall without being a detriment to the future life of the fraternal insurance societies and or- ganizations; therefore he it Resolved—That the United Com- mercial Travelers of America, Michi- gan Jurisdiction, heartily condemn the enactment of this amendment, and be it further Resolved—That we affiliate with the Michigan Fraternal Voters League to lend our support and best efforts toward the overwhelming de- feat of this amendment; and be it further Resolved—That a bulletin be mail- ed to the membership at large in the State, urgently soliciting their in- dividual support to this end. C. C. Starkweather, A. G. MacEachron, Committee. The following bulletin will be dis- tributed in circular form: Danger! Your U. C. T. insurance will be ab- solutely destroyed and your mem- bership made null and void if the proposed amendment to the State constitution of Michigan is enacted at the election to be held November 3 A. Will destroy your lodge system. B. Will destroy your ritualistic form of work. C. Will destroy your representa- tive form of government through the lodge system. Will deprive fraternal socie- ties of the right to make laws for their own government and for their own permanence. E. May so disrupt the internal af- fairs of societies that they will not be able to meet their obligations, and every member holding a certificate will be the loser. To the membership of all fraternal societies there is but one duty ahead and that is to arouse to the fact that amendment to the State, constitution, the following resolutions, an arch enemy is trying to disrupt the fraternal system and destroy the protection provided for the member- ship. Every certificate holder should come into action at once. Turr on the search light and expose the in- famy attempted by this arch traitor, whoever he is or wherever he may be found. -Representatives of the different societies doing business in Michigan held a meeting in this city during the past week and united in forming the Michigan Fraternal Voters League, with offices at 39 Campau building, Detroit, from which office the cam- paign of defeating the amendment will be conducted. The U. C. T. is affiliated with this League. Literature will be sent out from this office and those who have the active work of organizing the coun- ties will be furnished with credentials from the League, which credentials will be signed by Grant Slocum as Chairman and Mark McKee as Sec- retary, Any one coming to you with cre- dentials of this kind will, we know, receive your heartiest support, wheth- er he happens to be a member of this organization or not. The U. C. T. cannot cover every county in the State, but by dividing the work with the other organizations we can ac- complish much more and with the co- operation of all societies there will be no question of the outcome. Mark S. Brown Fred C. Ritcher, Grand Counselor. Grand Secretary. —_>>+__ What Some Michigan Cities Are Doing. Written for the Tradesman. Flint’s postoffice receipts continue to show an increase, being consider- ably ahead of any previous year. Fenton will install a new system of street lights, probably of the ornamental type of boulevard lights. Stoves and furnaces are being shipped out by one concern at Do- wagiac at the rate of fourteen to eighteen cars a day. The Commercial Association of Gladstone has two new manufactur- ing industries on the string. Postoffice receipts at Battle Creek for August show increase of $5,000 over the corresponding month a year ago. Lake City’s new industry, the Iver- son Glove Co., has started manufac- turing operations. Otsego’s homecoming and street fair will be held October 8 and 9. An exhibition of farm and orchard products will be one of the big fea- tures. Cloverland’s first annual potato congress will be held October 21-23 in Menominee, under the auspices ot the Commercial Club and $750 in gold has been hung up in prizes for the best Upper Peninsula potatoes exhibited there. All large buyers in the Central West have been invited to attend, the idea being to bring buyers and producers together and to build up a market for Michigan spuds. Elk Rapids will hold a harvest home fair October 7-9. Adrian is in good shape industrial- ly. The Standard Oil Co. and the Moreland Co. have built big addi- tions, the Bond Co. now occupies the old Wing & Parsons plant, the Gib- ford Hardware Specialty Co. occu- pies the old Bond post building and MICHIGAN TRADESMAN less expensive service, the Peerless Co. is getting ready to build again. Work has begun in erection of a new Federal building at Three Riv- ers. Owosso is entertaining the Shia- wassee county fair this week. All coke sold in Albion must be kept under cover by dealers. Bay City’s new ordinance provides that all automobiles must have shad- ed lights and must be parked at an angle to the street curb. A petition with 524 signatures has been presented to the Common Council of Saginaw asking that a special election be held to vote on issuing bonds for the erection of a municipal light and power plant. The cost of such a plant, it is estimated, will not exceed $250,000. Better and with more uniform rates, are among the bene- fits urged by citizens signing the pe- tition. The Saginaw schools show a big enrollment this year, with more stu- dents at the trade school than can be taken care of, Port Huron voted down a propo- sition to buy a new pump for the water works. Pontiac has installed a new eight million gallon pump as added fire protection. ° Owners of untenanted buildings at St. Ignace have been ordered to fix up or tear down by the State Fire Marshall. The project to build an electric road between Battle Creek and Cold- September 16, 1914 water has been revived and re-en- dorsed by the Battle Creek Chamber of Commerce and the Coldwater Re- tail Merchants’ Association. A civic boosters’ committee at Kal- amazoo has issued a call for a ban- quet to be held September 18 at the Park American Hotel in an effort to secure greater co-operation along in- dustrial lines. The Motor Truck Club of America will hold its first annual convention October 7-10 in Detroit. Almond Griffen. —_>++__ Quotations on Local Stocks and Bonds. Public Utilities. Quotations only nominal. Bid. ede Am. Light & Trac. Co., Com. 300 Am. Light & Trac. Co., Pfd. 105 108 Am. Public Utilities, Com. 40 45 Am. Public Utilities, Pfd. 65 70 Cities Service Co., Com. 50 55 Cities Service Co., Pfd. 50 55 Comw’th Pr. Ry. & Lt., Com. 55 60 Comw’th Pr. Ry. & Lt., Pfd. 74 79 Comw’th 6% 5 year bond 99 100 Holland St. Louis Sugar 4 5 Michigan Sugar 40 45 Pacific Gas & Elec. Co., Com. 3 39 Tennessee Ry. Lt. & Pr., Com. 11 3 Tennessee Ry. Lt. & Pr., Pfd. 60 64 United Light & Rys., Com. 55 60 United Light & Rys., Pfd. 68 72 United Lt. & Ry. new 2nd Pfd. 62 67 United Light 1st and ref. 5% bonds 89 Industrial and Bank Stocks. Dennis Canadian Co. 99 102 Furniture City Brewing Co. 59 65 Globe Knitting Works, Com. 125 140 Globe Knitting Works, Pfd. 97 100 G. R. Brewing Co. 120 125 Commercial Savings Bank 216 220 Fourth National Bank 215 220 G. R. National City Bank 174 «#177 G. R. Savings Bank 255 Kent State Bank 250 260 Old National Bank 195 200 Peoples Savings Bank 250 September 16, 1914. 2-2-2 __ Good intentions sometimes even outlive the headache that gave them birth. Nedrow Coffee This is the name of the biggest selling popular priced coffee in this mar- ket, It is bought by experts, roasted by experts, and packed with the greatest possible care. Sell your customers Nedrow Coffee, and other Nedrow products as they appear. WORDEN GROCER COMPANY Grand Rapids—Kalamazoo The Prompt Shippers September 16, 1914 1 ; ALMA 2s oie c ck oa. 12:35 p m. 2:00 p. m. Eeinerecy of Aoumal Trade Estension edie 6.7. 2:10 p. m. 3:10 p. m. S Tour for 1914. Breckenridge .... 3:20 p m. — p. m. The Coffee : fogs : . Wheeler ........ 3:55 p m. :20 p. m. At a dinner party given by the Merrm 2.222222. 4:30 p.m. 5:15 p. m. wholesale dealers of Grand Rapids ao ae yore = 6:00 p. m. = . A ERE wc ere ota & % i. e last Tuesday evening, it was decided . Friday, October 9. to give the next trade extension tour Eleceinesee Arrive. ae October 6, 7, 8 and 9. Frecland a 8:00 a. m. 8:30 a. m, UVERCEICURIOE Gis sigcg ae 6 : a. TA. if a. Mm. Heber A. Knott, chairman of the Averill ......... 10:10 a m. ee a. m. Transportation Committee, read the Sea accaies” Bde - _ Eye r uy report showing which towns will be aaa vetees 11:35 - . eee r - aia ; OOTY 2 i ie : . . visited and the time to spend at each. Glare :30 p.m. 2:15 p. m. . 5 : : WArWe 3.6. oo s 2:25 p. m. 3:00 p. m. The trip this oe will be in a north- Lake ........... 3:15 p.m. 3:25 p. m. easterly direction, with Saginaw as oes Ee — p. m. a p. m. ‘i : . POMEL RN se a hice ecole ale 6 = ake Ve is the objective. The’ return will be want Te ee 4:15 7 m. 5:15 ir m. ; : “ Frergey. . so .3.2. 35 5:35 p. m. 705 p, m. made via Reed City from Saginaw. Peta ouiy 11771: 6:20 p.m. 8:00 p. m. The exact itinerary is as follows: Grand Rapids ... 10:15 p. m. Tuesday, October 6. Chairman Heber A. Knott has ap- TRADESMAN Making Ready for Coffee Week. Week” committee of the National Coffee Roasters’ As- sociation is putting the final touches on its propaganda, especially as re- gards its publicity. The advertising matter for use by retail grocers went out last week and is of a character to make an ‘effective showing in preparation for the anticipated boom week of October 19-24. First of all, there are elaborate poster sheets, suitably equipped with gum, to attach to display windows, so as to drape the windows at the top and sides, proclaiming “Coffee Week,” and the fact that coffee is the “Nation’s Breakfast Drink.” With them are furnished every grocer in the land—it takes about six million pieces of matter to complete the set —attractive display cards in colors. store hanging, post- ers for billboards, and thousands of copies of a clever and instructive booklet entitled “From Tree to Cup With Coffee,” intended to educate the housewife as to the true value of cof- fee and how best to prepare it to secure beneficial results. The committee will also soon start a campaign of trade paper advertis- ing and is urging grocery salesmen, both in the jobbing and retail trade, to start preparing the trade for the. ——_>+>—___ New Wholesale Dry Goods Firm. Sept. 15—Menominee will have a new wholesale dry goods house shortly, according to informa- tion given out to-day by J. J. Cole A i Leave. : ‘ i Grand Rapids mous 7:15 oo pointed the following committees for Moseley ......... 8:15 a. m. 8:40 a. m. the trip: SMYOING 22506. 085 8:50 a m. 9:05 a. m. : : Belding .....:.. 9:15 a.m. 10:45 a. m. Transportation — Heber A. Knott, Gowan -..000) 1243 pim. “a5 p.m chairman; W. B. Holden, Lee M. Mrufants 535... 3 1:25 p,m. 1:55 p.m, Hutchins, William Logie, W. F. Coral (oi soca, 2:05 D>. Mm. 2:25 Dp: mom ; banners for Howard City .... 2:85 p.m. 3:15 p.m. Blake, H. W. Spindler, F. E. Leon- Ample. cs. 55s. 3:25 p.m. 3:40 p. m. i Lakeview ...... 3:55 p.m. 6:00p.m. fd, G. W. Rouse, A. B. Merritt. Six Wakes’ ...... 5:15 p.m. 65:45 p. m. Finance—S. A. Krause, chairman; Mdmore ..:...... 6:00 p. m. Wednesday, October 7. Ed Kruisenga, R. R. Bean, John Seh- Arrive. Leave. ‘ MGMOTS: .. 01... 5. 3. 6:30 a. m. ler, F. A. Voigt. | Mecosta :10 a.m. 8:10 a. m. Catering—F. E. Leonard, chairman; Remus ..... 720 a. m. 8:50 a. m. poe ieub 9004 oh 8200 m EB. Kéelloge, P. C. Payette, C. EF: cBrides 70: a. m. 70:10 a. m. Stanton ........ 10:20 a. m. 11:00 a. m. Tarte, A. T. Slaght. : : bee ase bho a. m. 2 m. Programme—A. B. Merritt, chair- Buktetant res aes - ee - m man; John Dietrich, Harold W. Sears, Carson City 1:45 p. m. 2:45 p. m. i Middleton ©... 3:00 Dm. 3:30 p.m. Harold A. Steketee, H. : cael errinton .....8. 3:35 p.m. 4:05 p. m. ) —Joh : chair- Pompeii ...... C 4:15 p.m. 4:35 p. m. Deportment Jo n° . ; Ole a. 4:45 p.m. 4:55 p.m. man; Lee Higgins, C. J. Litscher. bi : Ashley ......)..4 5:10 p.m. 5:30 p. m. eo : | 1g campaign. WSIS ce eee 5:45 pm. 6:30 p. m. Publicity—W. K. Plumb, chairman; Bannister. ....:.. 6:40 p. m. 7:00 p. m. North Star: ..... 7:20 p.m. 7:40 p. m. Heber A. Knott, Guy W. Rouse, Lee M : ee 6. 7:50 p m. M. Hutchins. hehe enact Thursday, October 8. +. Arrive. Leave, ‘ : ao Rhee Cheeses ee 9:00 a. m. Every time a wise man makes a shepherd ....... 9:35 a. m. 10:05 a. m. : : > e Wk Pleasant 10:20 a. = 12:00 m. mistake he learns something. of this city. The newly organized ” i 7 company will be ready to fill orders about October 1. The company, which is composed of J. J. Cole and associates, will open at 428-430 Main street and will be known as the J. J. Cole Co. The new firm will deal in dry goods, no- tions, hosiery, underwear, men’s and ladies’ furnishing goods, and will travel salesmen in Northern Michi- gan and Wisconsin, Mr. Cole has just returned from the Eastern markets and expects to be ready for business about October 1. Mr. Cole was manager of the dry goods department which the Car- penter-Cook Co. closed out about six years ago. +2. —___ Procter & Gamble’s Earnings. A statement of the earnings of the Proctor & Gamble Company for the year ended June 30, 1914, just made public, shows that the total volume of business of the company for that year was $65,822,079.83, with net earn- ings, “after all reserves and charges for depreciation, losses, advertising and special introductory work” were deducted, of $4,247,706.49 available for dividends. Of this amount, $4,067,- 706.49 was available for. dividends on the common _ stock, amounting to about 32% per cent. The common stock of the company is quoted on the Cincinnati Exchange at 540 bid and 575 asked. —_——-- Co-operation. “You keep a joint bank with your wife, do you not?” “Yes; I deposit the money and she draws it out.” ——_+>—___. There’s always room at the top— and always a crowd at the bottom. account Meeting Competition —by saving money. petition all the worse. closes. The competition in your business is keen. profits that you are entitled to every year. from mail order houses in near-by cities. The competition from your fellow merchants is also keen. merchandise at as small a margin of profit as he dares, and this makes your home com- The volume of business in your territory is great enough, if you could get your share so that the volume of your smaller profits would net you a reasonable return. Mail Order Competition No doubt hundreds of your best customers buy a large per cent. of their merchandise They have come to believe that they are getting better prices and equal merchandise from these competitors, thus bettering their own position You Can Overcome These Conditions You can overcome these conditions with qa Booster Club Campaign and the reason for this lies in the fact that you center the attention of the entire community on your store. You get the working interest of a large club of business Boosters, regular Patrons and each Patron has from six to ten friends. organized that they get the interest of every one of their friends centered on your store. - We work with these Boosters from the time a Booster Club Campaign starts until it ag. We give them an object to work for and we do not center our attention on one You find it harder and harder to make the Every one is selling his each of whom has ten Our Booster Clubs are so CEMENT r ,Gentlenen:- pay their bills. holidays. G. W. BAKER HARDWARE, LUMBER, AGRICULTURAL IMPLEMENTS, FURNITURE, PAINTS, WALL PAPER, WINDOW SHADES, LIME, SAND AND COAL The Practical Advertising Coe, Springfield, Illinois. Below you will find the standing of the Boosters as per the count of January let, 1913: Elsie Meier Fron December 23rd to January lst; we gave quadruple coupons during the week. and on account $5749.11. automobiles and brought in everybody they could to and other articles too numerous to mention. taxed our force to the limit to be able to carry susie ness on in the office, as you will see by the ings of the Boosters we are giving out some couponae- as three of then have over a million qoupons,. : The Campaign will not close for thirty days yet and the rivalry for the piano is getting Our business has been holding up well since the PLASTER COAL BRICK ThE ‘Loam, Ih, January 1-1913 gg Inez Carson 1696980 Eva Foster 1664900 Carrie Davis 1459304 Dorthea L. Jacobs 895415 Harriet White 210990 172895 We took in cash The Boosters even got in Brought them in to buy storm buggies It has stande or two or three individuals, but make our interest so diversified that every Booster has something to look forward to, to work for, to give her an incentive to get business for you. You know as well as we do that to keep up the interest of an entire community for a period of four to twelve months, a business campaign must have features which are new, features which will appeal to every one in the community. No one stunt, no matter how good it is, will last for all time. Each part of our campaign interlocks with every other part, giving you something new every week, giving you new business every week, new cus- tomers, new profits—profits you could not possibly get without a Booster Club Campaign. Read the letter we reproduced from the merchant in this advertisement. If you want results like he got, if you want the interest of your community centered on your store as it was on his, cut out the coupon and we will send you real information—information that space will not permit us to give here. You want to stay in business, you want to better your business conditions, you want to increase your profits, you want to clean up your credit accounts and you can do all of these with a Booster Club Campaign at a cost that is based on real service. Gét this service before your competitor gets it. Wishing you the complinents of tne season, Practical Advertising Co. Springfield, Illinois _I remain, Yours truly, Q®% COUPON ERE oe eee os cece cus acas ch City. a. eee State... ccs ee. M. T, 9-'14 Dra sae es evens moment een toate, PIS ner LR y AN Ta aig ae NINES ty rts BE ere: EERE OTE OST _ord winter wheat crop, “ starting to market of the spring wheat Bicracan@apeswan (Unlike any other paper.) DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY, Grand Rapids, Mich. Subscription Price. One dollar per year, if paid strictly in advance; two dollars if not paid in ad- vance. Five dollars for six years, payable in advance. § Canadian subscriptions, $2.04 per year, payable invariably in advance. Sample copies 5 cents each. Extra copies of current issues, 5 cents; issues a month or more old, 10 cents; issues @ year or more old, 25 cents. Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. September 16, 1914. THE WHEAT MARKET. With wheat prices up over 50 per cent. from the low point at the end of June, the question in the minds of speculators is, how far the advance is to go. That will depend, first, upon the attitude of foreigners in buying, next on whether the public continues its mad rush of speculative purchases, and finally upon the farmer, who holds the key to the situation. By not selling freely on the advances the farmer keeps offerings light, and is more of a factor as a price maker than ever before. An advance of nearly 50 cents per bushel in less than ten weeks is most unusual, and is so rapid that few of the professionals care to follow, in the face of the marketing of the rec- and of the crop on both sides of the interna- tional line. It is expected, howeve1, that the wheat will be readily taken, but the effect of hedging sales must be offset by heavy speculative pur- chases. There has never been a time in the history of speculation when prices have advanced so far and _ so fast without “killings” being made by a large number of big operators. This advance came so unexpectedly that the traders were caught unawares. They were all short of the market, and few have been able to catch the step. Outsiders have made the most money, but their operations have been confined to small lots owing to the excessive margins demanded by brokers. THE CORN CROP. It is time for the annual frost scare in corn, but the impression is that it is not likely to amount to much this year unless it comes within a week. Crop experts who have been over the corn belt states within a week say the bulk of the crop will be out of danger from “killing” frost by September 20. The Iowa weather crop report Says 75 per cent. of the crop is out of the way, 90 per cent. will be by the 20th, and all by the end of the month. The condition dropped ten points last month, but the State has the promise of a large crop, 365,000,000 bushels, 31,000,000 bushels less than a month ago, but nearly 30,000,000 more than last year. Illinois, the other largest corn surplus State, has the promise of 288,000,000 bushels, or 11,000,000 less than last month, and 70,000,000 bushels more’ than last year, But it is 70,000,000 bushels under the five-year average, while Iowa is 12,000,000 bushels over the average. The announcement of the closing of the George Junior Republic will be received with general regret. Ever since its founding fifteen years ago, it has appealed not only to those in- terested in methods of reforming juvenile delinquents, but to the imag- ination of the whole country and even of foreign nations. It is not too much to say that the Republic has been one of our few show places. Doubtless this admiration has had mixed with it an element of senti- mentality which, if allowed to govern those in control of such an institu- tion, would speedily wreck it. But it has not been so managed, and the result has been that its success has led to the starting of similar institu- tions in various parts of the country. It seems strange that after such a career it should now suffer a lack of funds so serious as to make its clos- ing necessary; and, indeed, no such event appears to be demanded by the situation so far as it is revealed by the statement that there is a deficit of $17,000 in the current receipts. This ; sum, which is a third of the amount required to run the Republic for one year, would normally be too smail to trouble the trustees of such an in- stitution. The recent investigation of the personal conduct of its found- er, together with the unsatisfactory character of the report following, has cast a cloud upon the Republic which doubtless interfered with the raising of money for it, but the importance of the work undertaken at Freeville is too great for it to be permitted to drop If changes are desirable, let them be made, but in some form or other the Republic ought to be con- tinued. About one-third of the cattle hides treated in the leather manufacturing industries of this country five years ago were imported from other coun- tries. In the meantime the number of cattle on farms and ranges in the United States has diminished, the consumption of hides has increased, and the present European war has affected the international trade in hides, so that the industries that tan and otherwise treat cattle hides and use their leather are facing uncertain- ties in the supply of the raw material. Japan uses the word “Nippon” and this name is officially recognized by the Treasury Department. Under the law requiring that goods imported shall bear in legible English words the name of the place of manufacture. there was question in some ports whether “Nippon” was satisfactory. The Treasury Department rules that “Nippon” means Japan and that it shall be classed as an English word. MICHIGAN TRADESMAN OUR FINANCIAL MAINSTAY How extraordinarily the American grain producer has benefited by con- ditions which have disorganized so many other American home indus- tries may be set forth pretty clearly be reviewing the last Government crop report. The Department’s cal- culation on the total yield of all grain crops—4,853,000,000 bushels— exceeds by 302,000,000 bushels the actual harvest of last year, an in- crease of 614 per cent. Owing to the corn crop shortage, the estimated total is less by 680,- 000,000 bushels than the great har- vest of 1912; but circumstances are making it a far more profitable yield, even than in that bumper year. Bas- ed on the prices at the time of this week’s report, the aggregate value of the three grain crops—wheat, corn, and oats—is $3,400,000,000, whereas their estimated value after harvest was $2,741,000,000 last year and $2,- 527,000,000 even in 1912. Foremost of all considerations is the record wheat crop of 896,000,000 bushels, which, it is estimated by the Department, will allow for an export surplus of 300,000,000, exceeding all previous figures and more than dou- bling the actual export from the large crop of 1913. At the average price of $1.10 per bushel, also fixed by the Department, this exported surplus would be worth $330,000,000—some- thing almost unprecedented. What this means to the country’s industry and wealth is best imagined by observing that, as a consequence of the European war, the American wheat producer has been suddenly lifted from a position where unprof- itably low prices seemed inevitable to one in which he is able actually to dictate prices. He is doing this to an unusual extent. Should the war last six months or a year, it may be pos- sible for him to “cash in” at even higher prices. At present the Kan- sas farmer, who sold the first part of his crop at 60 to 65 cents, is getting $1 to $1.05 for the remnant, if he cares to sell. There have been over 120,000,000 bushels marketed at pri- mary centers so far this season, of which some 50,000,000 have been act- ually exported, and there are 50,000,- 000 bushels more sold for export which will be shipped in the next few months, The United States is now exporting wheat to such countries as Brazil, Uruguay, and South Africa, which usually secure their supplies from the Argentine. It is feeding the Unit- ed Kingdom, France, Belgium, and several other of the European coun- tries which are able to import wheat and flour. It is reaping the benefit of the shutting off from market of the Russian and Danubian exports, and is therefore in a position to do an enormous export business for months to come. The danger, if any, lies in “over exporting,” which might work a hardship later to our own peo- ple. But meantime, it is paying the balance which the country owes abroad in grain, rather than in gold. The effect of this remarkable situa- tion on the grain producer has natur- September 16, 1914 ally been to accentuate the “holding tendency.” Yet the recent move- ment of grain to primary markets has never but once been exceeded, and that was in 1912. The farmer, for his part, is talking $2 wheat, $1 corn, and 75 cent oats. Farmers in Central and Northern Iowa want 50 cents ‘for their oats now, and have little old corn to sell. In other sections they are all holding for high prices, but a few are selling a little, so that the movement of all grain makes a satisfactory aggregate. Meantime, as was to be expected with the armies in the field, the export trade in oats is reaching good proportions. Al- ready 15,000,000 bushels have been sold abroad; supplies cannot well be obtained elsewhere. All this cannot fail to affect the country’s business situation. At the moment, the financial situation is such as to give little opportunity for im- mediate expansion. But business conditions are extremely sound, and expectation is general for a good autumn and winter business. Manu- facturers are elated over the prospect of securing an increased export busi- ness with the South American coun- tries, as a result of the embargo on Central Europe. That they will be able to get some of this business seems certain. How much they will hold, after the war is over and com- mercial conditions become normal, remains to be seen. Buying of goods has been above the average of late, some of it being stimulated by the war, some by pros- pective scarcity of imported mer- chandise in the near future. Orders for spring goods have been better than usual so far, and in a few lines they have never been as large as now. Dry goods houses are shipping more goods than at this time last year, and have more orders in hand for future delivery. In other lines of merchandise there is an average business, and. in groceries sales ex- ceed previous years, especially of im- ported lines. There is only one thing that may offset this movement, and that is there has been a great deal ot anticipation of requirements on the part of consumers who had money and stocked up, fearing that the war would make scarcity and _ higher prices, While it pays to advertise it does not pay to misbrand articles offered for sale. Because an insect powder bore a label saying that the insectri- cide was “nonpoisonous to human life” but. would kill all insects and disease germs and “every conceiv- able kind of vermin,’ the manufac- turers have been fined $300 and costs by the Government. The Department of Agriculture analyzed the insecti- cide and found that it would not kill “all insects and every conceivable kind of vermin” and that it was pois- onous to human life instead of “non- poisonous.” The easily discouraged clerk who shrinks back into his shell at the first rebuff from a customer will not be the one to increase his sales. September 16, 1914 CIGARETTES AND INHALATION The publication of an article in a New York medical journal of recent date defending the use of the cigar- ette, and declaring that form of using tobacco to be the most innocuous pos- sible, has called forth favorable edi- torial comment of some of our in- fluential contemporaries which cannot fail to do great harm. One of these alluded to the article in the medical journal under the title, “The Cigarette Defended for Once.” It has been de- fended may times, and usually the defense follows some well-founded indictment that threatens to reduce sales through a revelation of the evil that attends the indulgence of the in- haling habit. This particular defense followed Mr. Edison’s inhibition against the use of the cigarette by his employes on the ground of loss of efficiency by victims of the habit. Many other important employers had long ago reached the same conclusion. The defense sometimes follows the enactment by some important com- monwealth of a law forbidding the manufacture and sale of cigarettes within its boundaries, such action being taken on the testimony of phy- sicians and magistrates who have oc- casion to observe the effects of the habit on the health and morals of cigarette smokers. Some of our readers will recall the fact that a number of years ago an alarming increase in the number of incorrigible truants in the public schools was observed. This caused an investigation to be made, which plain- ly demonstrated that the use of the cigarettes by these boys was found to be the cause of the trouble. It was also found that, once the inhaling habit was formed, like the morphine habit, it demanded indulgence, and when honest acquisition was impos- sible, the victims resorted to theft to supply the demands of appetite— hence, the worst type of young cigar- ette fiends. A local jobbing house has been obliged to discharge six office- boys in one year because they stole postage stamps with which to buy cigarettes. The great trouble in giving fair consideration to the cigarette question arises from lack of correct informa- tion. The injury and demoralization following indulgence of this habit does not reside in the cigarette itself, in the opinon of those who have fair- ly studied the question. It is in the manner of smoking. The writer is no enemy of the normal method of smoking tobacco—by that it means taking the smoke into the mouth and expelling it without taking into the lungs or their upper extensions. The vast majority of cigarette smokers inhale the smoke and so firmly estab- lish the inhaling habit that they de- rive no satisfaction in smoking tobac- co in any form unless they inhale it— and therein lies the vice and the men- ace to youth especially. There is no perfect combustion in smoking tobac- co; a part of the consumption passes into a noxious gas, closely allied to the fire damp of the mines—carbon monoxide. When this substance pass- es by inhalation into the circulation MICHIGAN TRADESMAN and a part finally into the brain, the pleasure of the cigarette smoker is achieved. A mild and agreeable in- toxication obtains that at once is the joy and the menace of the cigarette smoker. When the cigarette inhaling habit is once firmly established, it is almost as difficult to abandon as tak- ing morphine; every cigarette inhaler knows that. The majority of pipe and cigar smokers are moderate in their in- dulgence and smoke usually at stated periods and practically without injury or interference with their callings or business, but the confirmed cigarette inhaler has to keep his indulgence going most of the time. Many of the factory fire horrors have been caused by some cigarrette fiend throwing a cigarette stump into some combustible waste, just taking a few whiffs on the sly against all the prevailing rules of the establishment. A Federal judge in Washington is under such servitude to this prevailing vice that he is obliged to leave the bench two or three times in the course of an argument to fill up his lungs and satisfy his craving. It is a most lamentable thing for any medical or other journal to minimize the evils of a habit that as much as any other in the world to-day threat- ens the health, the morals, and the efficiency of its youthful citizens. The Tradesman takes issue with any pub- lication which compares the cigarette “with Madeira or claret among pota- bles.”. It would place it nearer the relative position of wood alcohol as “a steady drink.” Kipling’s picture of England and France wheeling girth to girth must now include Russia; the agreement signed by the Allied nations Saturday to make war together and peace to- gether has already had an impressive moral effect. Such a break-up of coali- tions as-occurred more than once in the Napoleonic wars is rendered im- possible, and many a German must echo the chagrin expressed in the New Yiork German-American Chamber of Commerce’s extraordinary assertion that the treaty proves the perfidy of England, selfishly seeking to restrain France from making a favorable peace in a moment of discouragement. But the unity of the Allies was in reality to be taken for granted. The en- thusiastic resistance of the French to the last man, the boundless determina- tion of Russia, the declarations of England that she would beat Germany to her knees if it took the entire weight in men and money of her em- pire, have been accepted at their full value. If it is necessary to fight a long war, the Allies will persist to the end, in confidence that sheer mass gives them an immense advantage. The greater significance of the treaty is its potential effect upon the disposi- tion of affairs at the end of the strug- gle. Whatever the outcome, it must make for fairness and an enlightened settlement. The penalties, if paid by the Allies, will be distributed, and not rest with crushing weight on one alone; if by their opponents, England and France may be trusted to put re- straining hands upon the arm of Rus- sia. COST OF WAR TO NEUTRALS. The Tradesman is in receipt of let- ters from friends in Panama describing the stagnation of business on the Pacific Coast of South America because of the almost complete cessation of ocean traffic and of the importation of many neces- sities of life. Destitution and actual want are reported to prevail among . many classes of people in many places. The condition is the consequence of the European war, and similar conditions exist in greater or lesser degree on the East coast of South America and on every continent and in every country that has intercourse with the remainder of the world. The industry, trade and commerce of every land feel the blight- ing effect of this criminal conflict pre- cipitated by the arrogant militarist of Europe. The finances of the whole world are disorganized, the legitimate activities of neutral people and nations are crippled or prostrated and hundreds of thousands of persons far from the scene of slaughter are facing starvation, because the money needed to do the world’s business has been withdrawn to pay the appalling expenses of a war of aggrandizement. Never again after the heavy toll laid upon the whole civil- ized world by this stupendous conflict will it be said that nations apart have no concern or interest in the disputes between other nations that threaten or lead to war. In such a war as that rag- ing to-day there is no such thing as a disinterested spectator. Intercourse be- tween all the nations of the world is too close and constant for all not to feel the instant effect when communica- tion with a few or even one is interrupt- ed. As there is a third party, the gen- eral public, whose comfort and welfare are put in jeopardy or injured when a strike threatens interruption to the do- mestic trade and intercourse between sections of a country, so in Europe’s war there is a third party, the neutral part of the world. One of the things The Hague peace conferences sought to do was to safe- guard more thoroughly the rights and interests of neutrals, especially the little buffer states. But as if foresee- ing this war and knowing that hard and fast pledges given to the worid to respect the neutrality of minor nations might balk and upset the long laid plans of their general staffs, the military governments of Europe frustrated the efforts of those of gen- uinely peaceful intentions by seeing that the declarations of The Hague conventions were not well enough guarded. But possibly, even prob- ably, no pledges, no matter how binding in words, would have deter- red statesmen who regard solemn treaties as “scraps of paper“ and neu- trality as a “mere word,” from flout- ing their pledges when expected ad- vantage was to be gained thereby. Out of this terrible war there ought to come some sort of understanding, that the third party in interest, the neutral nations of the world, will be obligated to unite against those pow- ers which flagrantly and defiantly ig- nore solemnly given pledges to re- spect the neutrality and rights of other nations. Had some such under- standing existed among the nations of the world, little Belgium would not to-day be laid desolate, with thousands of its best manhood dead and many more thousands homeless and utterly ruined because they dared defend their fatherland against a wanton invasion in defiance of all pledges. Still another flagrant disregard of the rights of neutrals is the use of mines in the open sea. Already Swed- ish and Norwegian vessels have been blown up and many lives lost in the North Sea because of the planting of these destructtive intsruments there. There should be international prohibi- tion against the sowing of mines in seas traversed by merchant ships of neutrals and a combination of pow- ers to exact in some way a heavy pen- alty from the belligerent or belliger- ents which offend. Out of this war and the world-wide stagnation, suf- fering and evils that accompany it, neutral nations and those that would be neutral did not their imperilled fu- ture welfare drag them into it, there ought to come international agree- ments, enforcible in some way against governments inclined to flout or vio- late them, that will mitigate, at least, the horrors and effects of war as they feel them. Such agreements will have behind them, at any rate, the moral force of an overwhelming- ly public opinion, and such opinion not even arrogant military absolut- isms, if any shall remain, will hardly care to challenge. When this Euro- pean conflict has ended, the horrors and cost of it when computed, will be so appalling as to give the uni- versal peace propaganda an empetus and strength that must be powerful, if not dominant. eects a ae We may be a bit slow in seeing just what course to take concerning our merchant marine, but upon another matter, and to millions one of far more immediate importance, we have acted with commendable promptitude. Any lack of German-made carbons will have no effect upon the continu- ance of our moving-picture shows. American-made carbons will be sub- stituted for them as needed, and our great National form of relaxation will be uninterrupted by the war. The in- fluence of this display of resourceful- ness is gratifying in itself, and it ought to act as a spur in every line of activity that is at all dependent upon foreign importations. Of course, other fields of business, not having to do with articles of the transcendent value and indispensability of films and screens, will not have quite so sharp an incentive for haste as this one. Nothing that a drug store keeps in stock, for instance, can possibly be needed, even in an emergency, like a set of films that one has not seen be- fore. If the Administration has con- centrated its attention upon minor things like shipping bills, it is only because it could count upon pressing necessity to be the mother of inven- tion in regard to so primary a public need as the moving-picture exhibition, When the average man has a head- ache he realizes what an aching void is. MICHIGAN TRADESMAN September 16, 1914 = ~s 434 ot} 2 ~~ ~ < yee (Cs: -— A CLOTHIN U = sts ) Gi 1 TING i ‘ Vy), sfi 1 Af: Ty From the Other Side of the Counter. They’ve always told me that I’m an easy sort of chap to get along with and I’ve even heard it said that anyone might sell me a gold brick if it glittered sufficiently. Dealers from whom I buy are kind enough to tell me that my trading’s a pleasure to them; they never have any trouble in selling me what I want. But, on the other hand, I don’t ' recall that anyone ever succeeded in making me buy that which I did not desire. ‘Thus, poor salesmen are con- stantly congratulating themselves on their ability when, as a matter of fact, I have hardly any confidence in clerks as a general thing and have learned to regard them with an easy tolerance as mediums and no more. For there are so few salesmen. I am one of that great public that closes the transactions before entering a shop and I am really curious to know what it feels like to have someone sell me a thing without a suggestion from me. My _ insurance man can do it. A clever rascal once sold me a four-thousand dollar motor when I fully intended to buy one for only two. Somewhere in my safe lie a batch of bonds purchased through manipula- tion so astounding that the lack of ready money only prevented the buying of more. Don’t clothiers and furnishers ever succeed in doing that, or do the things just sell themselves like meats or groceries? Creating a Desire to Buy. Of course, things are placed before me, but how? With the same heartiness as one speaks of the weather! With as much enthusiasm as a nonchalant “call again” contains! Sometimes I think that mediocre help is the cause of it, but why shouldn’t a haberdashery man make his work as much of an art as the bond salesman? Why isn’t there the zest, the vim and the pure love of the game in back of it? And do they know nothing of the remarkable results that lie in the wake of being able to create desire in the customer's mind—after which all should be simple. It is not my intention to show you how to do it, I merely give you the reason why out- fitters sell me no more than I have made up my mind to buy. T think that earnestness is the back- bone of success in selling. Why not cultivate it? I can nearly always be con- vinced by a sincere man, a man whose words, gestures and argument prove to me he knows and means what he’s talk- ing about. Show me that which may be valuable to me by proving that you are convinced of it yourself. I'll buy. I don’t know why pride is so develop- ed in people that they think they know just what they want themselves, but it is there and that’s the thing to overcome if the salesman has the ability. Why, I’ve hardly ever met a man in your line who even succeeded in creating in- terest. Putting a thing under my nose and asking me if I don’t need it in my bureau drawer doesn’t get a cent from me. Don’t you see that people want to be shown in a practical way? It is the expert knowledge of a capable insurance agent that first holds my at- tention, stimulates with his skill and clinches the transaction by a forcible expression that reflects his own grasp of the details. In other words, successful salesmanship—and this is the very rarest of arts—means the possession of thor- ough knowledge backed by the necessary qualifications to utilize that assimilation of facts. The average haberdashery clerk cannot impress, and being unable to do this, his customer’s interest goes no further than the immediate object of his trip to the store. The man be- hind the counter is only an order taker, the medium, the automaton in the case. Enlarge our Selling Vocabulary. With an intelligent customer before him, the ordinary salesman is at a dis- advantage. He is in the hands of the buyer instead of being able to reverse this. To be convincing, to break down that pride in feeling we are able to select things for ourselves without further suggestion, needs superior knowledge and the skill to bring it home. The average clerk is limited in his selling talk, it is a constant repetition of the same thing directed to a hundred dif- ferent types of buyers. Men have per- mitted countless opportunities to slip through their fingers in selling goods to me because I have failed to respond to persuasion and suggestion of the very weakest sort. Why not take little journeys in the direction where the cultivation of a per- sonality lies? Learn the value of being forcible, of actually knowing more about your line than the customer and, by your tact, prove it to him. Why stand satisfied with a low grade of develop- ment, with the stigma of being an in- significant cog rather than an authority in whom your trade may confidently place its reliance? Learn all there is to be gleaned regarding haberdashery, how its various angles effect different men and why; get in touch with people who have undisputed knowledge of these things and gather in all you can about this and that relative to the goods you sell. Broaden your vocabulary; develop- ment will of itself serve your need in this respect, for if you have something to talk about the stimulus for intelligent expression will act as the happiest means to raise the tone of your selling talks. Little journeys far afield from the rutted ways of most clerks—this should solve the problem for you. Give your personality an edge and your methods character. Above all, know your goods and the people who buy them, what the relationship of one is to the other and how you can play them both. Flee from the odious appellation of “order taker.” You'll find myriads of customers ready _ to respond. They are anxious to do so. _ Why not satisfy them in this commend- able desire?—Stroller in Haberdasher. ———~-2.2>—— Military Tactics. Colonel William C. Gorgas, geon-General of the Army, tells this story about a National Guard en- campment last summer: “Jim Wheeler, a new volunteer, who had not quite learned his business, was on sentry duty one night, when a friend, knowing his fondness for pie, brought him one from the canteen. “While he sat quietly on the grass devouring the pie the major saunter- ed up in undress uniform. Not recog- nizing him, the sentry did not salute, so the major stopped and_ asked: ‘What’s that you have there?’ “*Pie,’ answered Jim, good-natured- ly. ‘Squash pie. Have a bite?’ “The major frowned. ‘Do you know who I am?’ he asked, haughtily. “*No,’ the sentry answered, ‘unless your the major’s groom.’ “The major shook his head. “*The barber from the village?’ “No! thundered the other. “‘Maybe— the sentry laughed— ‘maybe you're the major himself!’ “‘T am the major,’ came the stern reply. “*Good heavens!’ exclaimed the sentry. ‘Hold the pie, will you, while I present arms!’ ” ———_2>-+>_. Confusing. An Irishman was out gunning for ducks with a friend, who noticed that although Mike aimed his gun several times, he did not shoot it off. At last he said: “Mike, why didn’t you shoot that time? The whole flock were right in front of you.” “Oi know,” said Mike, “but every time Oi aimed me gun at a duck an- other wan came right between us.” Sur- . His Recommendation. Mr. Barnes, an exceedingly con- scientious man, was obliged to dis- miss his gardner, whom he had em- ployed for years, but whom he had found to be dishonest . “You know, sir,” said the man, “that I have a wife and family, and I wish you could see your way clear to give me a ‘character,’ sir.” Mr. Barnes felt sorry for the man, and finally, after considerable delib- eration gave him the following “character:” “TI hereby certify that Thomas Wil- liamson has been in my employ as a gardener for twelve years, and dur- ing that ttime he has gotten more out of my garden than any other man I ever employed.” Simple Horse-Sense Humanity demands that the clerk who “*hustles’” for you when he should, may REST when he can, Here is a perfect little CLERK'S STOOL No. 409 MT. Shuts up like a jack knife as soon as the ‘weight is removed. Can be screwed to any 2-inch surface, takes up no valuable room, is beautifully finished in Golden Oak or Birch Mahogany, with metal parts, Black Satin Lacquer or Antique Bronze. This perfect ‘“‘Godsend’’ to any selling force, will cost you only $10.80 per dozen, and now PONDER THIS A BIT. We'll send any responsible merchant as many as he needs, and*if at the end of thirty days, he would sooner LET US have them than remit, he may return them at our cost—that’s de- cent, eh? Mention this journal when you write us. CHICAGO HARDWARE FOUNDRY CO. NORTH CHICAGO, ILL. Prompt deliveries. Newland Hat Company 164-166-168 Jefferson Avenue DETROIT Wholesale Hats, Caps, Gloves Mittens and Umbrellas Our fall line, including all the latest novel- ties in Hats, is now ready. Special styles and values in Caps for fall and winter wear are being shown. A complete line of Gloves and Mittens in both dress and working goods are ready for immediate shipment. Special attention is given to mail orders. We solicit your patronage. Newland Hat Company September 16, 1914 WHAT GROCERS MUST KNOW In Order to Achieve the Greatest Success. Just as the proper study of the doc- tor is medicine and of the lawyer, law, so, to further paraphrase the poet, the proper study of the grocer is gro- ceries. If he does so after the fashion advised by Andrew Carnegie when he said, “Put all your eggs in one bas- ket and then watch the basket,” he’ll be a success—own a home of his own, pay his bills promptly, ride in his own automobile, be looked up to by his fel- lows and, maybe, sent as a delegate to the National conventions. He may also be honored by election to the city council or to Congress and when he dies a memorial window in his home church may attest to the _affectionate regard in which he was held by his neighborhood friends. But no grocer can be a success un- less he is in the “know” class. What should he know? The Saturday Eve- ning Post says it requires little brains or character to be a grocer. You men who have been in the thick of things on the battlefield of business know better. You can afford to smile indulgently when theorists go ro- mancing like this. “Good wine needs no bush.” The grocery business needs no defense. We hear a good deal these days about humanizing business and about higher standards of business prac- tice. A revulsion has set in toward the good old fashioned virtues. The public conscience has been quicken- ed. There has been a revival of busi- ness honor. Time was when Fred Mason stood alone as the apostle of sentiment jin ‘business. To-day he has imitators in a dozen lines. The president of the biggest paint com- pany confessed the other day, “I am sorry for the man who does not be- lieve in sentiment in business. It is a good thing for a nation or a firm to have.” There speaks the new humanism in business. All lines of industry and all the professions are moving in this direction. The doctors and the law- yers are no longer to be permitted a monopoly of ethics. Some sixteen de- partments of advertising, covering all lines of business, are to present standards of practice for adoption at the Toronto convention of the Asso- ciated Advertising Clubs in June. Even a Government Bureau of Busi- ness Practice is being discussed. Why not standards of right action for grocers? We can not afford to lag behind in this movement. A thing is either right or wrong in the gro- cery business, the same as in any other business. If right, it should be acclaimed. If wrong, it should be condemned. In answering the question, “What should every. grocer know?” perhaps we shall arrive at some basic prin- ciples on which to build standards of practice for grocers. In my opinion every grocer should know: That he is first of all a soldier in the Army for the Common Good and that as such he has a duty to per- form in rendering a real social ser- MICHIGAN TRADESMAN vice; not to the manufacturer, not to the jobber—but to the consumer. Every grocer should know that “Honesty is the best policy” because it pays. That is what the Latter Day Psalmist meant when he said, “The crown of virtue is riches.” Every grocer should know how to figure his cost of doing business, re- membering that this includes salary for himself and a charge for rent, even if he owns the building. He should know his net profit on every article he sells. He should know that he isn’t a mer- chant if he sells any product at less than 20 per cent. on his selling price, because the approximate cost of do- ing business in the grocery line is 17 per cent. and at 20 per cent. he makes only 3 per cent. net; also that there are many safe investments at 6 per cent. He should know that his most valuable advertising medium is his window. Because this is so it should be dressed never less than once a week and it would be better if it were every other day. If he owns space in a newspaper he wouldn’t re- peat the same copy each day. He should know that the one great trade winner that costs nothing is politeness. He should know that another— costing little but worth all it costs —is cleanliness. He should know that the customer is always right; that he is “the boss” because he not only pays the clerks’ wages but also the proprietor’s sal- ary. He should know that advertised goods are sold for him. He should know that anybody can give goods away, but it takes a mer- chant to sell them. This means do not be a price-cutter. He should know that, while good fixtures cost money, they soon save what they cost. The initial expense is temporary, but the saving perpet- ual. Every grocer should know— That if he subscribes for every newspaper, magazine and book pub- lished he won’t get as much informa- tion about his business from all of them put together as he will from one issue of a good trade paper; That the trade paper editor is his best friend in his fight for fair profits; That in the advertising columns of his trade paper is to be found his best market place; That the chain store and the pedler cannot take business away from him if he is well-posted, aggressive and renders the right kind of service; That the tea and coffee business of his community belongs to him by right and that it can only slip away from him if he neglects this profit- making department of his business. When the grocer knows all these things he will not stay out of the or- ganized grocers’ association, because he doesn’t need it. He will join it because it needs him. Here is a definition of success that won a gold medal: “That man is the most successful who is the most sin- cerely regretted by the largest num- ber of people when he dies.” The really successfuly grocer lives well, laughs often and loves much. He gives himself gladly to the cause of Social Service. He finds his hap- piness in his work and he is always ready to lend a hand to his less for- tunate brothers. Wm. H. Ukers. eg The Wisdom of Sam. In a certain negro settlement in Louisiana there is a judge who holds court in a one-room wooden shack whose furnishings consist of a pine table, a half dozen chairs and a big book. One day a negro was brought be- fore him for being drunk. “Well, Sam, I’ve got to fine you ac- cording to what the law book says,” and flipping over a few pages of the big book on the table he pointed to some figures and continued. “There it is, $18.90. See it?” “Yes, sir, an’ here’s yo’ money,” re- plied Sam, handing it out quickly and departing with an acquaintance. When they had passed out of the hearing of the judge the acquaintance began talking of the big fine and com- plained: “Why didn’t you argufy with the jedge an’ git him to rejuce them law- book figurs?” “Law book?” replied Sam. “Why, man, that ain’t no law book, that ain’t nothin’ but a mail order cata- logue. An’ I was glad enough ter pay him what he ast me, ’cause he only turned over as far as the baby buz- gies. If he’d turned over to the ot- termobiles he’d sent me up for life.” Blame It on the War. If your debts you cannot pay, Blame it on the war, If your ball team cannot play, Blame it on the war, If the fishes in the lake Tempting bait refuse to take, If you’ve got a stomach ache, Blame it on the war. If your wife won’t speak to you. Blame it on the war, If you’re tired, nervous, blue, Blame it on the war, If the wind blows off your hat, If you find you’re getting fat, If this rhyme seems rather flat, Blame it on the war. Selfishness—another name for self- love. == SUNBEANS= “Sunbeam” Sheep-Lined Coats Of course, it is unnecessary to remind you that Fallis just ahead of you, and that the farmers and drivers will be looking around for warm coats. Are you prepared to supply the demand for Sheep- lined and Blanket-lined Coats that is certain to follow? Our stock in this department is very complete, and we are prepar- ed to make immediate shipments. Send for our winter catalogue to-day, before you forget it—or better still, let us make up a sam- ple order for you. Brown & Sehler Co. Home of Sunbeam Goods Grand Rapids, Mich. be} ey 1 Qc mop) K LY AN Te NG CRs (CW CR CMR) CC | Eyre fe 4) Distributed at Wholesale by Judson Grocer Co., Grand Rapids \ a A Seema y Wr SAYA One en earn > MICHIGAN TRADESMAN September 16, 1914 ody v4) SON = oF A to a DP : S iz D a 4 (((( nee clack” Fj x ei a Ss —~ arte or, Geo. L. Collins & Co. Wholesale Live and Dressed Poultry, Calves, Butter, Eggs and Country_Produce. Rea & Witzig 29 Woodbridge St. West PRODUCE DETROIT, MICH. COMMISSION MERCHANTS 104-106 West Market St. Buffalo, N. Y. POTATO BAGS New and second-hand, also bean bags, flour bags, etc. Quick shipments our pride. ROY BAKER Wm. Alden Smith Bidg. Grand Rapids, Mich. Established 1873 Michigan Poultry, Butter and Egg Asso- ciation. President—H. L. Williams, Howell. Vice-President—J. W. Lyons, Jackson. Secretary ‘and Treasurer—D. A. Bent- ley, Saginaw. Executive Committee—F. A. Johnson, Detroit; Frank P. Van Buren, Williams- ton; C. J. Chandler, Detroit. Department of Agriculture Bulletin on Commercial Eggs. A very interesting and valuable professional paper, entitled “A Bac- teriological and Chemical Study of Commercial Eggs in the Producing Sections of the Middle West,” has lately been issued as Bulletin No. 51 by the U. S. Department of Agri- culture. This is compiled under the direction of Dr. Mary E. Pennington, chief of Food Research Laboratory and is founded, in part, upon work done by M. K. Jenkins, E. E. St. John and W. B. Hicks of the same department. As in all the previous work pre- sented by Dr. Pennington this bulle- tin is remarkable for the thorough- ness of its foundation, and the wis- dom with which salient facts have been determined and correlated for a useful purpose. The bulletin covers seventy-seven pages, besides the ad- dition of colored plates showing the appearance of various qualities and conditions of eggs as seen before the the candle and when broken out; only the briefest outline of the work can be presented here and the Tradesman strongly urges its readers to obtain the bulletin entire for the value of the detail information given, the ef- fect of which should be valuable in many qtiestions with which egy, mer- chants and packers are obliged to deal, The bulletin opens with an intro- duction describing the general .char- acter of the work. There follows a report of a study of bacterial con- tent of fresh eggs, the chief con- clusion from which is that “the fresh, well-handled egg, although not al- ways sterile, is not, on the other hand, infected by large numbers of bacteria and B coli are practically never pres- ent.” In the study of chemical composi- tion the proportion of loosely bound nitrogen—-occurring in very munute quantity in a fresh laid egg—is found to be an index of the chemical sta- bility of all eggs; and this has been determined in eggs of various com- mercial qualities. Differences in moisture content are also considered in relation to evidence that the water is greatest in summer when the av- erage quality is lowest, and greatest in the early spring when qualities are Lest, Bacteriological examinations are also reported for eggs obtained from groceries in the usual course of trade from which it appears that eggs showing a wide range of quality from “fresh” to “stale,” including some “heated” and some in which the hatching process had be- gun, did not differ in bacterial con- tent from strictly fresh eggs. The proportion of ammoniacal nitrogen, however, varied closely with the qual- ity as determined by physical exam- ination. There is an interesting study of the relation between bacterial multiplica- tion and chemical changes from which it appears that an increase in the am- moniacal nitrogen must occur before the senses are able to detect infec- tion, and that a marked rise in the ammoniacal nitrogen does not occur until the bacterial counts show very great multiplication. A special section of the bulletin is devoted to “stale eggs” of which a large proportion consists in the eggs going to breakers for canning or des- iccation. These include eggs in which there is an enlarged air space, the yolk gaining in opacity, the white thin, etc., these defects often arising, especially in summer and autumn, from holding during unfavorable cli- matic conditions. The examination included also fertile eggs in which the process of incubation had been started. Such eggs, although deteri- ‘oration during the usual marketing is rapid, do not appear to show ma- terial increase in bacterial Eggs having settled yolks were found to have a slightly higher bacterial content than in the earlier stages of staleness unless the ageing occurred at the low temperatures of the egg storage warehouse “when the count is as low or lower than in newlaid eggs.” Speaking of dirty eggs the bulle- tin says the outer filth is not conclus- ive evidence that the contents are in- fected and intimates that such eggs are best available by breaking out. (But the assertion that such eggs are not available for holding in stor- age differs from our observation of market practice and results.) The bacteriological examination of dirty eggs, however, showed great diver- gence in the number of organisms found, although there was an absence of the B. coli in either white or yolk. And the quantity of loosely bound _hitrogen varied with the character of the egg and not with the quantity of dirt on the shells. Similar analyses are recorded in re- spect to checked and addled eggs, Liberal shipments of Live Poul- try wanted, and good prices are , being obtained. Fresh eggs not plenty and selling well at quota- tion. Dairy and Creamery Butter of all grades in demand. We solicit your consignments, and promise prompt returns. Send for our weekly price cur- rent or wire for special quota- tions. Refer you to The Peoples Bank of Buffalo, all Commercial Agen- cies and to hundreds of shippers everywhere. The Grant Egg Candler is the only REAL MECHANICAL Egg Candler on the market. This statement is verified by ‘‘written recommenda- tions’? from Merchants, Shippers, Pure Food Inspectors, and Agricultural Col- leges, who have used our Candler. A merchant can candle eggs on his counter, in plain view of every one, as perfectly as an experienced egg man without the previous experience of learning ‘‘to roll the egg.” Write for FREE booklet. GRANT BROS. CO. Shippers Eggs, Butter and Poultry Kokomo, Indiana Try F. J SCHAFFER & CO. Eastern Market Detroit, Mich. EGGS AND LIVE POULTRY WRITE FOR QUOTATIONS Write or wire us when ever you have POTATOES TO OFFER LOVELAND & HINYAN CO. 236-248 Prescott St. Grand Rapids, Mich. We have seed potatoes to offer in local lots content. The Vinkemulder Company Jobbers and Shippers of Everything in Fruits and Produce Grand Rapids, Mich. When in the market to buy or sell FIELD SEEDS Call or write Both Phones 1217 | MOSELEY BROTHERS Grand Rapids, Mich. ‘Apples and Potatoes Wanted Let us know what you have M. O. BAKER & CO. TOLEDO, OHIO Use Tradesman Coupons September 16, 1914 both of which are shown to be useful under described conditions. | Eggs having the yolk adherent to the shell were also examined: Nine such of forty-two examined showed very high bacterial content, but some were ‘practically sterile and some showed very slight bacterial infection. The destructive effect of mold is fully described—a defect often met with in distribution—and the defect is attributed to damp cellars, wet nests, stolen nests, etc. In these eggs also, however, there was great diver- gence in the number of bacteria foun.l, although in only two of the forty-five samples B. coli were found and in these cases in small numbers only. The bulletin continues with a re- port of examinations of composite samples of eggs opened commercially in certain egg-breaking establish- ments. It was hoped that the labora- tory results together with the char- acteristic appearance and odor of the different classes of eggs, would give a practical working basis for the grading of eggs, used in the prepara- tion of frozen and dessicated eggs. In five samples of summer “firsts” the bacterial content was compara- tively small: B. coli were found to a small extent in two samples, but at- tributed, by deduction, to outside contamination rather than to the eggs themselves. In the examination of the liquid product of “seconds” it was indicat- ed that spring seconds were “fresh- er” than the summer firsts, but there was a trend toward higher bacterial counts as the season advances. There was a rather wide divergence in the bacterial counts and B. coli were found in 35 per cent. of the samples, attributed partly to outside contam- ination. In the liquid product of dirty eggs taken from the breaking establish- ments there was a wide divergence in bacterial count and in six samples B. coli were found ranging ten to 10,000 per gram at 20 degrees C. (But be- sides being dirty these eggs were, in some samples, otherwise _ seriously defective.) The bacterial content was attributed both to contamination from the shells during opening and to the eggs themselves. Similar analyses are recorded as to the liquid product of cracked egys, addled eggs, blood rings, etc., as well as certain classes of deteriorated eggs not distinguishable before the candle. A summary of these investigations is made as follows: “The first section of Table 28, sum- marizing the total bacterial contents of individual eggs opened aseptically in the laboratory, shows’ that the greatest percentage of second-grade food eggs examined, the medium stale eggs, hatch-spot eggs, heavy rollers, dirty eggs, cracked eggs, and eggs with yolk partially mixed with albu- men, contained less than 1,000 bac- teria per gram. The occasional high bacterial content of single cracked eggs, dirty eggs,-etc., could, in most instances, be predicted by the appear- ance of the shell or by the odor and condition of the contents. Such eggs _would ordinarily be recognized and discarded by the housewife or egg breaker. “The second section discloses the rather unexpected fact that B. coli were not present in the whole-shell- ed second-grade eggs and were pres- ent in only 5.9 per cent. of the crack- ed-shelled eggs. “Blood rings and the last five types of eggs given in the two sec- tions represent eggs ordinarily dis- carded as unfit for food purposes. The first section shows that 26.5 per cent. of the eggs with adherent yolks 50 per cent. of the eggs with dead embryos, 75.9 per cent of the moldy eggs, 66.7 per cent. of the white rots and 100 per cent. of the black rots contained over 1,000 organisms per gram. A review of the second sec- tion of the table shows that, with the exception of the white and black rots, B. coli were present in but few of the eggs.” The bulletin contains a comparison of the bacterial contents of individ- ual eggs opened aseptically with those of eggs opened commercially, in which it is shown that in the latter the number of bacteria is far in excess. The difference is attributed in part to the relative difficulty in detectine the infected eggs by the senses. It is noted that incipient sour eggs and eges with albumen just beginning to turn green, contain millions of or- ganisms. “It is reasonable to con- clude, therefore,’ says the author, “that the earlier forms of such and similar eggs furnish large numbers of bacteria to the liquid product pre- pared from second grade food eggs. It is also quite probable that these earlier stages of incipient sour eggs are a contributing cause to the pres- ence of appreciable numbers of B. coli in liquid egg of good quality.” This valuable bulletin closes with a consideration of the technique for the bacterial examination of eggs and with colored plates showing the ap- pearance of different typical grades of eggs before the candle, these be- ing executed with notable skill and faithfulness. The work as a whole is the most valuable single addition to the literature of the egg trade that we have had the pleasure of review- ing. It is of especial value to the pro- gressive packers of canned and desic- cated eggs, to whom it should open the door to improved methods of ex- amination and ultimately, to an im- proved product. —_+-->—____ No Trouble at All. John, whose father was a baker, was in the habit of bringing his teacher a fresh pretzel each day. “I wish you would tell your father not to make them quite so salty,” she once said, laughingly. Thereafter, the shiny, brown delica- cy—always minus the salt—was found frequently on her desk. “It is very kind of your father to make one on purpose for me,” she told him. “Oh!” was the startling reply. “He don’t make them this way. I lick the salt off!” ee Reciprocity is pretending to like people who pretend to like you. MICHIGAN TRADESMAN Larger Numbers in His Charge. There was a certain bishop who had a pleasant habit of chatting with anybody he might meet during his country walks. One day he came across a lad who was looking after some pigs by the roadside, and the bishop paused to ask him what he was doing, that being his usual opening to conversation, ” “Moindin’ swoine, stolidly. The bishop thoughtfully. “Ah! Is that so?” he commented. “And how much do you earn a week?” the lad replied, nodded his head “Two shillin’s.” was the reply. “Only two shillings?” remarked the bishop. Then he continued, pleasant- ly: “I, too, am a shepherd, but I get more than two shillings.” The lad looked at him suspiciously for a minute; then he said, slowly: “Mebbe you gets more swoine nor me to moind.” HART BRAND CANNED GOODS Packed by W. R. Roach & Co., Hart, Mich. Michigan People Want Michigan Products OFFICE OUTFITTERS LOOSE LEAF SPECIALISTS 237-239 Pearl St. (near the bridge) Grand Rapids, Mich. GEO. H. DAVIDSON Consulting Contractor and Builder Estimates and Superintendence Furnished hort Notice Ss 319 Fourth National Bank Bldg. Citz. Phone 2931 Grand Rapids, Mich. Those Who Know the delicious uses of Mapleine supplying them Order from Louis Hilfer Co. 4 Dock St., Chicago, Ill. Crescent Mfg. Co., Seattle, Wash. . 13 Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color and one that complies with the pure food laws of every State and of the United States. Manufactured by Wells & Richardson Co. Burlington, Vt. Watson-Higgins Milling Co. Merchant Millers Grand Rapids :: Michigan Satisfy and Multiply Flour Trade with “Purity Patent” Flour Grand Rapids Grain & Milling Co. Grand Rapids, Mich. Safety First in Buying SAFETY in Buying means getting the goods and the quantities of goods YOU can sell at a profit. It means know- ing what to buy and getting it at the right price. - You can be safe in buying when you buy from “Our Drummer.” If you haven't the cur- rent issue handy, write for it. Butler Brothers Exclusive Wholesalers of General Merchandise New York Chicago St. Louis Minneapolis Dallas - The Korff Sealer The only sealer that does not get your fingers sticky. That always holds the tape firm and ready to grasp. Saves half expense in doing up packages, Makes nicer package. Our customers are pleased. We ship by parcels post, both SEALERS and tapes. Write for prices, Manufactured by Korff Mfg. Co., Lansing, Mich 14 MICHIGAN TRADESMAN September 16, 1914 a) — "elyy) (CU (rete ie, WwW a] (I = = ‘gl = = — = Py — = = = = = = = + = . : = ie = S = - : i = S - * — Ff N - -_ * ‘ — = = . nos a = 4 - = - — => = i OM : = is = ~~ oo > XC 3 i) Cee ants 4 ? or , x M. Ray Potter has been elected as a director in the Capital National Bank of Lansing, to succeed James J. Baird, deceased. Arthur C. Steb- bins was: elected Vice-President to fill the vacancy caused by the death of Mr. Baird. Joseph D. Summers has been elect- '.ed a director of the Loan & Deposit Bank of Grand Ledge to fill the va- cancy caused the death of the late George Sheets. Mr. Summers is Secretary-Treasurer of the Baker Clay Co. Our people have been somewhat flustered by a large number of great opportunities opening before them and by the necessity of acting speed- ily. As to the capture of foreign mar- kets we are now up against the fact that, while South America and other parts of the world need our products and we need theirs, a vast amount of equipment is necessary in order to perfect trade relations. The repeal of the obstructive provisions of the old navigation law does not give us ships, nor does the all-around help- fulness of the Government provide us with agents and salesmen and banks. Only one institution in this country has taken steps to establish branches in South America. For that purpose it is necessary that the new National banking law shall come into action as it permits branch banks and other- wise encourages: relations with other parts of the world. We must be convinced by this time that the establishment of a foreign commerce is a gradual thing and not a thing that can be achieved by a turn of the wrist. The Germans and the English have set examples in this matter from which we could derive profit. We have not yet learned to adapt our merchandise to the require- ments of other peoples nor is there yet anything approximating the familiarity with foreign languages that prevails among European merchants and salesmen. The purchase of Ger- man vessels by our Government is seemingly held in abeyance in view of the questionable fairness and ex- pediency of defying the wishes of Great Britain and France by paying a large sum of money over to their enemies.* Some American-owned ships ate now passing under our flag but they .do not really contribute to an increase in our foreign commerce as that is just what they have been engaged in for a long time. - And then capital is lacking. If pri- vate investors are not willing to buy the German. ships offered in this market, little can be expected as ro the investment of moneys in the trade with South America generally. Large- ly the Germans and English control such trade by heavy primary invest- ments in the utilities of one kind and another in South America. As one writer puts it “We owe South Amer- ica far more than South America owes us.” Painfully it comes to us in these times that we are still a creditor Nation, that we are still de- pendent largely on the older coun- tries for capital and that we are liable to be overwhelmed by a wholesale re- turn of our securities held abroad. In respect to some highly import- ant commodities we are still pitiably lacking. Germany holds the key to certain of our industries by its practi- cal monopoly of necessary commodi- ties, such as dyestuffs and potash. England, itself largely lacking in some of these classes of merchandise, is seemingly making more of an effort to supply us than we are to supply ourselves for tenders have recently been made by the English of a num- ber of articles which we need. Some items essential to a good military equipment we are obliged to obtain in other countries. But, while we must face these things, let us remember that -we are still young and have growth in us and ‘also let us bear in mind that there are some lines of business in which we are far in the lead of the rest of mankind. Unfortunately we are at the moment blocked with re- spect to our most important export, that is cotton, and that too with per- haps the largest yield in our history. What are we going to do with our 15,000,000 bales of cotton? Part of an answer comes from Japan, which it is claimed will take 2,000,000 bales as against 500,000 bales from last year’s crop. And then it is probable that the war will end soon enough to make a big hole in our excessive sup- ply before next season’s yield comes on. Meanwhile the Southerners will be learning to diversify their crops. And wheat is going forward hand- somely, while the exports of other food articles are larger than most people suppose, considerable quanti- ties going out by way of Canada. And an advance of 40 cents a bushel in wheat brings into the country a big amount of money in excess of what we, have commonly received. On foreign and domestic sales of food- stuffs the farmers of the United States The disposal of one’s property after death, whether by will or under the law without a will, is a subject which most mortals dislike to consider, and is often carelessly provided for or shunned alfogether. The incident is not uncommon of a competent in- heritance, the fruit of a lifetime of toil, ability and sacri- fice, being swept away by ignorance in drawing a will or the selection of a dishonest or incompetent executor, or failure to safeguard the share of a spendthrift child. Do not make this error. Avail yourself of the facilities offered by this company and appoint it executor or trustee. [;RAND RAPIDS [RUST | UMPANY 123 Ottawa Avenue, N. W. Grand Rapids, Mich. Fourth National Bank Savings at Commercial e tates . e Deposits Depositary jDeposits Per Cent Per Cent Interest Paid Interest Paid on on Deposits Deposit Left Compounded One Year Semi-Annually Wm. H. Anderson, Capital Stock John W. Blodgett, and Surplus Vice President Lf $580,000 J. C, Bishop, Assistant Cashier The Old National Bank GRAND RAPIDS, MICH. Our Savings Certificates of Deposit form an exceedingly convenient and safe method of invest- ing your surplus. They are readily negotiable, being transferable by endorsement and earn interest at the rate of 3% % if left a year. September 16, 1914 will score an increase of several hun- dred million dollars. As to the financial end the plan drawn up by the bankers in Washing- ton this week promises excellent re- sults, with the co-operation of the Bank of England. It provides $150,- 000,000 of gold, to be contributed pro rata by the banks of this country under the’ lead of their clearing houses, $25,000,000 to be deposited with the agent of the Bank of Eng- land at Ottawa at once and the rest to follow if needed. But the money market yields little or not at all, and foreign exchange fluctuates rather with the military operations than in response to financial conditions. Statistics should be placed on the “unfair list.’ While they tell the truth as well as they can, they tell us little that we do not know from other sources. They say now that there is some great disturbance in Europe but we knew that anyway. It is somewhat surprising that they do not cry more loudly. Here are the bank clearings for August, which show a decrease of 20 per cent for the United States but outside of the city of New York a decrease of a lit- tle less than 5 per cent. compared with the figures for August 1913. They show that the Eastern portions of the country have suffered much more than the Western. The city of New York, for example, declined 32 per cent., the Middle States 29 per cent., while the Northwestern States fell off only 4%. Yet the ag- gregate for the whole country is not quite down to the level for June, 1908, when the effects of the 1907 panic were felt to the full. There were actual increases in forty-nine cities, seventy-one reporting losses. Fail- ures scored a total even smaller than those of July. The number was 1,- 19% with liabilities of $33,951,117 against 1,085 in August 1913 with lia- bilities of $23,625,093, these figures being from Bradstreet’s record. The aggregate of liabilities is the largest however for any August since 1893. Details of the trade in leading com- modities afford some encouragement. It is estimated that foodstuffs are moving out of the United States at the rate of $15,000,000 per week or more, and, whatever may be the im- mediate course of the war, they will be wanted in large quantities for a long time yet. When the’ war is over the demand for cotton shoyld start up sharply. The Southerners are recovering their courage, and the whole spirit of the trade is improved. There are no trutsworthy quotations of cotton in the American market yet, but middling in Liverpool is quoted around 6d. Wool tends to lower prices but the shortage of dye- stuffs will probably maintain the cost of fabrics. The demand for all classes of fabrics is fairly satisfactory. Silk goods are offered at lower prices for future delivery because of the great yield of raw silk in Japan. Cotton cloths would seemingly be lower but for the high cost of money and the MICHIGAN TRADESMAN 15 indisposition of manufacturers to produce liberally. The iron and steel market has not yet found itself. The demand is for small quantities and a miscellaneous variety of uses. There is less activity this month than last, and the interest is beginning to reconcile itself to dull times the remainder of the year. The United States Steel Corporation is operating its mills at 67 per cent. of capacity, but others are down to 60 and looking for 50 per cent. within thirty days. The Steel Corporation re- ports an increase of 54,742 tons in unfilled orders on hand during Aug- ust, making a total of 4,213,331 tons. The blast furnaces of the country produced 1,996,483 tons of pig in Aug- ust, an increase of 41,159 tons over the output of July. The railroad are buying next to nothing, but if they get an increase in freight rates they will doubtless be in the market for considerable quantity of steel. En- quiries from foreign countries, not- ably those now engaged in war, are numerous, but few of them culminate in orders. Prices are held steady, and the leading items are $2 per ton above the low price of this year, which ruled in July. The demand for copper has fallen to small propor- tions. Electrolytic in New York sells around 12% cents. The reports of railroad activities are in line with those from other in- terests. In the wheat country there is a great pressure on the supply »t cars with blockades at many points. The report of the American Railway Association as of September 1 shows an excess of 163,326 cars against 172,- 145 August 15 and 58,306 September 1, 1913.—Economist. ———_>---2 _The successful aviator is an aerial high roller. Ask for our Coupon Certificates of Deposit Assets over $4,000,000 THE PREFERRED LIFE INSURANCE CO. OF AMERICA OFFERS OLD LINE INSURANCE AT LOWEST NET COST WHAT ARE YOU WORTH TO YOUR FAMILY? LET US PROTECT YOU FOR THAT SUM The Preferred Life Insurance Co. of America Grand Rapids, Mich, United Light & Railways Co. H-S-C H-S-C-B ane us for quotations on First Preferred 6% Cumulative Stock of the United Light & Railways Co. This stock is exempt from the normal Federal Income Tax to the holder, for the rea- son that the Tax is paid at the source. Send for circular show- ing prosperous condition of this company. Howe, Snow, Corrigan & Bertles Beli bat oo sa Grand Rapids, Mich. Mich. etc baa, Bell Main Largest Resources in Grand Rapids Grand Rapids City Banks are the most convenient banks at which to carry a commercial account. NATIONAL | Mew City Bank Building | Campau Square. Grand Ropiats Located in the heart of Grand Rapids, the business center of Western Michigan. Conducted by men of prac- tical business experience and judgment for customers who like to be served in a business way. You will find it an advantage to carry an account at these strong, progressive banks. Transit Department—the largest in Western Michigan. GRAND RAPIDS NATIONAL CITY BANK CITY TRUST AND SAVINGS BANK GRAND RAPIDS, MICH. Gem pirisg AVINGSKANK. Kent State Bank Main Office Fountain St. Facing Monroe Grand Rapids, Mich. Capital - - - - $500,000 Surplus and Profits - $400,000 Resources 8 Million Dollars 3 bs Per Cent. Paid on Certificates Largest State and Savings Bank in Western Michigan Location for Bank Wanted Wish to learn of a live, progressive town in Michigan that desires another bank. Will organize a state bank, or will buy a majority of the stock of an established bank. Address—Banker, Care Michigan Tradesman. 4% the first year 5% a year for four years more, on real estate bonds secured by a first mortgage on one of the best located business blocks in Grand Rapids. $100.00, $500.00 or $1,000.00 Guaranteed by two wealthy responsible men. Property worth twice the loan. Free from state, county and local taxes. Telephone or write, or better still, call on The Michigan Trust Co. Son ar fe arte aa 16 MICHIGAN TRADESMAN e e ¢ t t £ PUNT (Qt att UE - — — 4 The Object Lesson Method of Seil- ing Goods. Written for the Tradesman. To sell a genuinely good article, place a poor, inferior, shoddy article beside it. A child can see the differ- ence between merit and sham when they are laid alongside each other. Every one knows how desirable it is to handle really excellent things, how their sales gives satisfaction and re- tains customers. Every one knows also how difficult it is to sell the good article to a customer who has been offered for less money something siin- iliar in appearance, which she has gained the impression “is just about as good.” In such cases nothing con- vinces so quickly and thoroughly as placing the two grades side by side. Naturally a customer believes the evi- dence of her own eyes rather than the assurances of a salesperson. This object lesson method is es- pecially to be recommended when customers are being led away by cheap and meretricious goods. The purchase, of now and then an article of a lower grade than you really care to handle, may be money well invested. It is a part of the fine art of sales- manship to know when and how to divert a purchase from a lower class of goods to a higher, where the lower grade is good of its kind and has real value, but is not so fine and pleas- ing and possibly not so durable as something in your stock that is bet- ter and higher priced. Suppose a woman comes in and asks to see a kind of white lawn that you are selling for 15 cents. It is all right for the price and something that you are selling freely and which is giving satisfaction. But this woman is rather fastidious in her tastes and appreciates what is fine and nice. Tactfully call her attention to your 20 and 25 cent grades of the same goods, in such a way however that if she still prefers to buy what she first called for it will occasion her no embarrassment to do so. With such customers as this the better and more expensive grade will be chosen in quite a proportion oi cases, and the customer will be high- ly delighted that her attention was called to the higher-priced goods. With a different sort of customer it would be waste of time and peraaps poor business policy to say anything about the more expensive’ goods. There is a great deal in being able to make an accurate size-up of the cus- tomer regarding such a matter. It is considered by some a good stroke of business to mark some ar- ticle down to cost or very close to it, advertise it strongly, and then when customers come for it to divert a considerable share of the sales to higher grades of goods, held at prices that afford the regular profit. This sort of manipulation done on a large scale and by previous calcula- tion would be almost sure to excite suspicion, even though no fraud nor deception be practiced. When the attention of a customer is directed to something different and better than what she asked for, it should be done lightly and in the way of suggestion. There should be no attempt to over- rule her own judgment in the mat- ter, and certainly no reluctance in supplying her with the advertised bar- gain if she decides that this is her preference. Dry Goods Merchant as an Educator. Calling the attention of customers to higher grades of goods and other kinds than those first asked for is in reality an educational process. It is a part of the work of the dry goods merchant—and an important part if he would be successful—to educate, to raise standards of taste, to create demand for more and more expensive and elegant fabrics and accessories and apparel. The more skilfully and tactfully these educational processes are carried on, the more effective they are as to results. Generally they should be some- what indirect. A card reading “We give free lessons in embroidery in order to sell materials,” would be somewhat bald and offensive; while “Free lessons in the new embroidery stitches given with the purchase of materials,” is not objectionable. The sale of patterns is educational, and should be pushed rather because they help to sell other goods than for any profit to be made on the pat- terns themselves. Every good display, every harmon- ious combination of colors, every smart and effective draping or other -arrangement, educates. The home merchant has a decided advantage over the mail order house in that he can educate by the goods themselves in all their richness and grace and beauty, can use the object lesson method already referred to, and does not have to depend upon small samples and printed descrip- tions. In a previous article it was sug- gested to the merchant that he con- sider his store as so much advertis- ing space, and arrange his stock to make the most of this valuable busi- getting power. Here let me suggest that the merchant consider his stock and store and his helpers as well, in the light of their educative ability— their power to create demand for new and better goods. It will be understood that the pro- cess of leading up from the less ex- pensive to the more costly should be gradual—should never’ be allowed really to outstrip the tastes or the- financial means of the class of trade you are catering to. To carry on this educational pro- cess successfully, you must be right up to the minute, for it is to be re- membered that your customers have access to other sources of enlight- enment besides your’ store. The fashion magazines are perhaps the most thoroughly read and studied of all periodicals published. They are borrowed and lent and their contents made the most of. The patent inside of the local paper is sure to contain its column of styles, illustrated and naming some place where the patterns can be obtained. All the catalogues and samples sent out by the big re- tail stores in the cities, seeking mail order patronage—these all serve in some degree to educate. Bright wom- en are watching everything for new ideas on the ever-absorbing ‘subject of clothes. It is easy to see that sharp-eyed customers very quickly will detect any savor of back-number- ism in the stock or in the educational work that a store attempts. On the other hand they will be equally ready to recognize and appreciate depend- able and authoritative up-to-date in- formation concerning all that relates to goods and styles. Fabrix. September 16, 1914 NO. 850—$8.50 PER DOZ. NO. 1200—$12.00 PER DOZ. Marchioness Corsets Are noted for Style and Quality Paul Steketee & Sons Wholesale Dry Goods Grand Rapids, Michigan ‘The Sweater Season Is Here Again dozen. Our stock is full of the lead- ing styles and colors for Men, Women, Boys, Girls and Juveniles, in prices rang- ing from $4.50 to $72.00 per Mail orders will re- ceive careful attention. % S ® a Grand Rapids Dry Goods Co. Exclusively Wholesale Grand Rapids, Michigan September 16, 1914 SALES AND OPENINGS.. They Tend to Make Clerks More Alert. Written for the Tradesman. Fall opening? Why, I’m having it as I go along. Scarcely a week that I don’t open a keg of nails of a case of dress goods or something, if it’s only a barrel of crackers. When goods were shipped once in six months and folks came to town twice a year to do their trading, the big opening was the only way to work it. It was the only way when I went into business. I remember when I first went to work in Dover Corners how sore I felt at myself and old man Knowles when Ridley Brothers Em- porium swung their big announce- ment. Old man Knowles never paid any attention. He kept only staples and he made his money by trading and not by merchandising, anyhow. When I went into business for my- self at Buffalo Hump we still had our openings and we kept pushing them ahead to steal a march on each other until we had the season rushed ahead of the goods, so. we finally got to- gether and agreed on a day. That was a good scheme too, brought lots of people to town, gave the women an excuse for visiting all the stores and really made us more trade than the street fair. But we gradually got out of that. The fashion magazines have changed our ways of doing business in that respect like many others. In these day-by-day times the women begin looking for the goods, so we got in the habit of opening our bengalines and taffetas and ratines and what- ever was the going stuff as fast as it came, and announcing it, until there wasn’t anything left to have an open- ing with. Of course, the millinery stores still have theirs and all the women try on all the hats, and for about three days the milliners do all the business there is and the rest of us wonder why we don’t go into a line that pays. But not me. I told you, didn’t I, how I went into fuss and feathers once? The Mercantile Company had a style show last spring and I am will- ing to admit it was a good stunt. | didn’t see anything in it when it was put up to me, and that’s where I miss- ed it. I wish someone would tell me now whether it’s going to be a reg- ular feature or not. If it is, I want to jump in before it gets stale. If it isn’t I don’t want to copy a year behind. It certainly had all the wom- en going, and for a week after they didn’t talk about anything else. Any stunt that will shove a divorce and twins into the background at the sewing circle is strong advertising. Incidentally it did me a good turn. IT was afraid I had loaded up too heavy on ratines last spring—I be- lieve now I had—but it happened the best number in the style show was one of my fall patterns. And Henry at the Mercantile Company co-ordinated with himself, so he only had a snitch of it. It cleaned me out all right; I sent Henry a box of pan- atelas after it; he thought it was an hadn’t . MICHIGAN TRADESMAN acknowledgment he had put one over. I let him think it. If I do have one, I’m going to know beforehand what they are going to play up and have a full line on that style. The reason why I more than half believe they will be permanent is that most people have no imagination, women more than men when it comes to clothes, but still very little. So if there is some new article of diet, have a demonstration. If it is a new ma- chine, have a working proof. If it’s styles, have a show. About three women in this town know what’s right. They know it before they see or hear of it. That must be the intuition you hear so much about. A dozen more read about it in one of the women’s maga- zines and they can see it from the de- scription. The remainder of them have to see the goods made up be- fore they get the hang of it. But every last one of them can imitate what she sees. That is why, after the millinery openings, we always do a fine business in 50 cent frames and notions. After they have tried on all the hats in the millinery store. Now that they come to town every week and almost every day, there is another reason for opening the goods as fast as they arrive. Every week we have some announcement. It isn’t al- ways dry goods either. It may be preserve jars or peaches or pickles or good old sauerkraut or canned corn or tomatoes or baseballs—no, we don’t announce those. The front win- dow is a better advertiser for tops and marbles than the newspaper, and you don’t have to tell all the boys— just one. What one boy knows they all do. That’s all there is to adver- tising anyhow, to pass the word along to people interested that you have got the goods, and it doesn’t matter much how you do it so long as the word gets to them. So we are opening something or closing something nearly every day, and that way we keep stock cleaner and turn oftener than when they used to have two sales a year. We are closer to our stock and closer to our public. Some goods it pays to hold for weather, like thin muslins.. A rainy day is a good time not only for um- brellas and overshoes but for stock- ings. I happened to hear a woman say to. her daughter: “You can’t go down street with those stockings, they have a hole in them.” From which I figured that a wom- an will check up on her hosiery be- fore she starts on a rainy day, and that’s a good time to have a special bargain ready. : I never worry much if we get beat- en out on an announcement. I had a line of zibelines I was intending to put forward about haying time; it looked like a good feature, and I had my slate full for two or three weeks. Didn’t the Mercantile Company an- nounce the same thing one week be- fore. I said nothing, but got out my goods and made the prices rather at- tractive. Well, there isn’t a woman comes in our store that week that doesn’t see our zibelines. Miss Ever- ed sees to that, and I want to say that girl is a jewel, better behind the dry goods counter than any man I ever had. There may have been one or two bought zibelines of the Mer- cantile Company right from the an- nouncement, but not many. You can depend on a woman to see what the other stores have got. We don’t say anything about it; we let on that it it has been in our regular stock right along. We try to convey the impres- sion that this is the store that always has everything. Also it happened we were a shade under the Mercantile Company on our prices. I tried not to get above Henry in marking them, and I guess- ed just about right. I advertised them after that at these prices “as long as they last.” And I noticed Henry had quite a bunch of that stuff in his clos- ing out sale afterwards so I didn’t lose much if we were beaten on the an- nouncement. However, I don’t propose to adopt that method for a steady diet. I want to get before the. public with the goods as often as I can. About nine times out of ten we hit the same thing the same day. Naturally our ship- ments come about the same time and we are guided by the same consider- ations of timeliness, season, weather, pay days, shopping habits and all that. I was reading a base ball argument about the hit and run game, which was a wonderful invention according to the fellow who wrote it. I couldn't see any difference between that and base ball as we used to play it. It was all trying to see who could make the most runs. I guess it’s a good deal the same with merchandising. We are trying to keep the goods coming all the time and keep them moving. That’s all there is to merchandising a 1? whether it’s produce or. dry goods. But compared with the old style ours seems to be the hit and run game. When they had openings twice a year they used to goto sleep for about five and a half months on a stretch. Now we are always opening something and always closing something, it has a tendency to make the clerks more alert, gives them a glimmer of sales- manship without their knowing it. John S. Pardee. —_——__—_>- + ___ Why the Delay? Greenberg had taken out an insur- ance policy on his stock of goods, and three hours later a fire broke out which consumed building and con- tents. The company could find no ground on which to refuse payment, but in sending the check the follow- ing was included in the letter: “We note that your policy was issued at noon on Thursday and the fire did not take place until 3 o’clock the same day. Why this delay?” LY cef emilh, ae 139-141 Me Liye et GRAND RAPID We are manufacturers of TRIMMED AND UNTRIMMED HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. CORL, KNOTT & CO., Ltd. Corner Commerce Ave. and Island St. Grand Rapids, Mich. a A ae ALD os Kalamazoo Loose Leaf Binder Company Manufacturers of the 00 Kalamazoo, Famous Michigan “Kalamazoo” Customers always “come back” Our oldest customers are our best customers. The longer a concern uses Kalamazoo equip- ment the harder it is for our competitors to break in. Kalamazoo equipment ‘‘grows”’ on a business man. Bookkeepers who have be- come used to the simple, easily operated Kalamazoo devices dislike to change to any other system. And the boss who foots the bills—notes with satisfaction that he buys less Kalamazoo equipment—because what he does buy lasts longer. market. JULIUS R. LIEBERMANN Michigan Sales Agent 415 Genesee Ave. Saginaw, Mich. Write for the Latest — “Buffalo” Catalogue It illustrates the finest line of popular-priced Trunks, Suit Cases and Traveling Bags on the Buffalo Trunk Mfg. Co. 127-139 Cherry St., Buffalo, N. Y. THE SOLID CONSTRUCTION : LINE 18 MICHIGAN TRADESMAN September 16, 1914 wry) vy nas WY, \ Ne Sa lille, p : My OF THE SHO) 4 _—Are c A) AIOE 2 7] : MARKET re @ YTS) poe \ ssaay URC Prt1i)) ( (tll ‘ 39)), sul ; hy — =, NS y, y % N Code of Ethics Adopted for the Shoe > Trade. The annual recommendations of the Conference Committee representing the National Shoe Retailers’ Associa- tion and the National Boot and Shoe Manufacturers’ Association were re- ceived from the printer last week. The report of the committee occupies nine pages of a neat 14-page booklet, copies of which are now being distributed to the retail and manufacturing trades. The conclusions of the committee are the result of several meetings held in New York and Boston. At these meetings the manufacturers and retailers met in a spirit of fairness, each representative realizing that all progress is a matter of compromise, and hence the recommendations of the committee are expected to be ac- cepted as fair both by manufacturers and retailers. Some of the subjects considered in the report this year, such as stand- ard cartons, size codes, cancellations and deliveries, and size range for mak- ing samples, were considered in the committee’s report last year. New recommendations, which it is believed will be readily agreed to and follow- ed, refer to the proper adjustment of complaints, that patent leather shoes must not be guaranteed, split ship- ments to enable manufacturers to run their factories at a normal rate and thus ensure more prompt deliveries, abolition of fixed prices for retailing shoes, and the enactment of a fraudu- lent advertising or merchandising law in the Nation and the several states. Complaints and Proper Adjustment. In considering this subject, the com- mittee says that the public has been served with too free a hand in the ad- justment of complaints and that it has been led to expect too much. To lessen the number of unworthy ad- justments that operate against the dealer and manufacturer, it is recom- mended that with the sale of each pair of shoes the retailer deliver a ticket setting forth the conditions of sale, as follows: We don’t mean these shoes will wear FOREVER—We do not guaran- tee the life of the shoe sole, as one will wear a shoe longer than another. If they rip in unreasonable time we repair them for you.. If a bad defect shows up in the making of the shoe we replace with a new pair. Any shoe will wear out, so don’t make foolish and unreasonable claims on us. This ticket must be brought back when you come to make claim or we can’t make any adjustment for you. It is advised that when a consumer returns a worn shoe with a complaint that the case be adjusted on the basis of the consumer paying for the ser- vice and value received from _ the shoes; that the manufacturer be treat- ed with consideration, and whenever ‘possible to repair the shoes instead of giving a new pair, and that the manu- facturer should be charged no more than his proper share of the cost of adjusting the complaint, bearing in mind preventable imperfection in workmanship and leather. ' Dealers are cautioned against guar- anteeing shoes made of patent leather, enamel and Russia leathers, as well as fabrics of every kind. Size Codes. Wherever possible the plain Enyg- lish system of marking sizes should be used, and when this is impossible to reduce the system to the simple French system so long in use. Standard Cartons. The recommendation is again made that whenever a new store is opened, or an. old one remodeled, that the shelving be built to accommodate the standard size cartons. The standard measurements, as adopted at the con- ventions of retailers and manufactur- ers last: January, are as follows: Length Width Depth. Mens (255.5. .3. 1234 6% 41% Boys 2.0.2... k. 114 6 334 Toute °....-.:- 10% 54 3% Wiomen’s ........ 11y% 5 38% Misses .........- 10% 43/4, 3% Children’s ....... 834 4 234 Cancellations and Deliveries. The committee recommends that “to save waste and expense that result from cancellations that retailers be extremely careful in placing orders and to make a purchase in the true spirit of a regular contract.” Manufacturers are urged to use all diligence and care to see that the goods are manufactured and shipped “as near the date specified as it is physically possible to do so.” If these suggestions are followed, the commit- tee says that causes of many can- cellations and returns will be dimin- ished, iand that the amount of floor goods sold to the detriment of man- ufacturer and retailer will be greatly reduced. An important new recommendation refers to “split shipments.” The com- mittee says that “in order to help manufacturers distribute more evenly, and to do away with the feast and famine system of orders at the fac- tory, shipments should be split by the dealer so that the manufacturer may have a continuous run of shoes and may distribute them over a season with better success. This should be done with due regard to the sea- Stock Up Now for Fall on the __H.B., Hard Pan Shoe The Sturdy, Strong Shoe for Men Designed to Withstand the Hardest Kind of Service H. B. HARD PAN shoes have been made and so well so long that every FARMER, MECHANIC or RAILROAD MAN is satisfied with the goods shown him if they bear this name. Year after year we have refused fo ‘substitute cheaper material and the name H. B. HARD PAN is a protection for them against inferior leather and poor workmanship. Think what the sale of this line will mean to you in protection and profit. Send for samples or salesman. A card will bring either without obligation to you. Built for Service---Wear Like Iron Herold-Bertsch Shoe Co. Manufacturers Serviceable Footwear Grand Rapids, Mich. r Before and After did I HSIM I é , o> aaah I SELL R. K. L. SHOES GET THAT SMILE? Looks satisfied, doesn’t he? Heis, and all because he is a successful shoe dealer. The secret of his success lies in R.K.L. Shoes. Turn him around. Don’t look so happy now. That is how he looked before selling our shoes. That is how his competitor looks. Get that R. K. L. smile; it’s a habit YOU will PROFIT by. ‘Rindge, Kalmbach, Logie Company Grand Rapids, Mich. Half Century Shoe Manufacturers = W September 16, 1914 sonability of the shoes and the size of the order. This rule would also do much to help the dealer make a gréat- er stock-turnover and keep his mer- chandise new and fresh. In returning shoes to the manu- facturer, the cheapest way should be considered, whether freight, parcel post or express. Clearance Sales. In order that the profits of the dealers be better conserved, it is rec- ommended that the time of so-called “Clearance Sales” be: curtailed and the profitable selling season be length- ened. In the Northern districts no winter shoes should be cut before February 1 and no summer shoes un- til August 1. The committee also says that deal- ers should purchase their goods clos- er to the requirements of their trade, and that if this were done there would be less merchandise for the clearance sale season. Disposition of Floor Goods. The suggestion is renewed that whenever possible manufacturers should dispose of their floor goods, such as cancellations, returns and damaged shoes, to their regular cus- tomers and not to job lot specialists. It is also recommended that when a dealer’s name, is stamped on such goods that it be effaced before the shoes are disposed of. Size of Samples. In order to make samples more salable, and to lessen the waste that results from making samples of only one size, the committee once again urges the adoption of the recommend- ation it made in 1913, that its size sys- tem for making samples of men’s women’s, little men’s, youths,’ boys’ cacks, infants,’ misses’ and _ large misses’ shoes in a range of three or four sizes and widths, be adopted Sy all manufacturers. Fictitious Values and Names. Once more the committee condemns the custom of some in the trade of stamping fictitious values and names on shoes as a vicious practice and one that should be done away with in jus- tice to the public and as a means of curtailing the questionable merchan- dising methods of so-called “sample” shoe store. “Pure Shoe” Legislation. The committee urges all shoe deal- ers to oppose the passage of “pure shoe” laws, for reasons that are well known to the trade. It recommends as a substitute for this legislation the passage of a strongly drafted fraudu- lent or merchandising act, so that the shoe industry may have a proper weap- on to suppress fraud and improper business practices. Fixed Shoe Prices Unscientific. One of the important conclusions of the committee is that fixed shoe prices are unscientific and are chains which shackle the trade, because they prevent the shoe business from being elastic and flexible in adapting itself to changed markets, varying condi- tions of trade in different communi- ties and the differing services ot stores. In summing up these condi- tions, the committee says: “Every shoe business has its own MICHIGAN TRADESMAN particular atmosphere and its own particular talent and service, which will stand or fall as the consumer de- sires it. -In order that the right prices prevail in your business, it is neces- sary for a dealer to know his entire overhead expense which may be as- certained by the Harvard System of Accounting. Then his legitimate prof- it should be added to this. Whatever figure results from _ this should be the price of the shoe to the consumer. This is scientific and ac- curate, also fair to the consumer. “This system will help the retailer and the shoe trade generally out of the rut of the fixed price system—will make it easier to adjust prices in ac- cordance with the rising and falling market of the future—will do away with the unscientific, bungling plan of retailing all kinds of shoes and leathers, regardless of their cost, at one price. “Your courage to put this system in effect will change your empty till to one with a legitimate profit, and it will soon be proven that the cus- tomer is just as ready to pay $4.25, $5.30 or $6.40, as he is any other price, so long as it is fair and just.” Standardizing Retail Shoe Accounting The Harvard System of Accounting is, undoubtedly, the best system of accounting a shoe retailer can em- ploy, says the committee. It so plain- ly sets forth a method of determin- ing a retailer’s expenses and profits that he may see his business in a clear, undesirable way. Besides this, it will standardize the accounting in the retail shoe trade so that accurate business comparisons may be secured between different dealers, if desired. This will lead to systematic and scientific store-keeping so highly de- sirable. This system may be had for the asking, by addressing the Harvard School of Business Research, Cam- bridge, Mass. Moral. In conclusion, the committee says: “The sincere effort that has been made in compiling this booklet by the committee commends and entitles it to the most careful consideration ot the shoe trade. It has been done at great expense of time and money, and we earnestly ask the reader to treat it with a serious meaning, first: For your own good; second, for the good of your neighbor; third, for the good of the trade as a whole. “Should it interest you, see that it interests your fellow-tradesman, for it is only by educational means that we can lift the craft to the standards for which its leaders are striving.” —_—_—_2++>___ Work is good for boys, but not all boys are good for work. —_—_. >> Many a man has found the lap of luxury an uncomfortable seat. Well known among con- sumers. The line that’s easy to sell. HONORBILT SHOES 19 method | The Dissatisfied Customer Does not always complain; he merely changes dealers. No. 494 Tan Veal Stock. Price $2.60. ROUGE REX agents are prosperous because their trade stands by them. Rouge Rex shoes, made from our own tannages, are repeaters because of their superior fitting and wearing qualities. Every shoe is solid leather, the kind of leather that working men demand in their shoes. They satisfy in style, comfort and service. They are profitable for the dealer. Samples may now be seen for either immediate or spring delivery. A card will bring catalogue or salesman. HIRTH-KRAUSE COMPANY Hide to Shoe Tanners and Shoe Manufacturers Grand Rapids, Mich. Gambier Tanned Veal Calf Flexible Oak Outsoles Whole Vamps Sole Leather Counters At $2.35 Per Pair No. T 2001 Plain Toe. No. T 2000 Cap Toe. 5% discount in 30 days, Grand RapidsShoe & Rubber(o The Michigan People Grand Rapids MICHIGAN TRADESMAN _ Fo TSE mt , SF WOMANS WORLD est — =~ Two Virtues That Help Make Life Livable. Written for the Tradesman. “Trifles make perfection, yet per- fection is no trifle,’ quoth the great Sir Joshua, and no one can dispute the truth of his assertion. It was the watch five minutes late that lost the battle. It is the neglect of some essential detail that ruins the dinner, that mars the color harmony and so destroys the effect of an expensive costume, or subverts some momentous business undertak- ing. Looked at in this light it seems impossible to exaggerate the import- ance of trifles. But there is another side to it. Who is more tiresome than the person who always is laying great stress on the most paltry circumstance or condi- tion, some little insignificant point that can’t possibly make a picayune’s difference? The society of such a per- son is wearisome almost beyond en- durance, his or her conversation te- dious and fatiguing in the extreme. Many women are born masters of detail. As such they are prone to place undue emphasis on small mat- ters whose importance, if importance there is, does not appeal to the av- erage listener. And a detail fiend is apt to be considerable of a talker— hardly ever fails to be. So the teacher who is making a strong point of correct English and orthoepy is quite likely to be so much afraid of committing some _ trifling error in grammar or pronunciation that her talk is positively painful, and her voluminous conversation is apt to run largely to a discussion of mi- nute mistakes in English. The intri- cacies of our mother tongue are well calculated to keep persons of this: type remarkably busy. And the strange part of it is that of the schoolma’ams who spend their. days and nights in getting points of lan- guage right down fine, no two exactly agree as to what is correct in certaia minute distinctions. Their heated arguments regarding such points are entirely lost on common folks. Some notable housekeepers are as strenuous regarding methods of bast- ing meat and making preserves, as the teachers are about grammar and pronunciation. With the housekeep- ers also, no two agree. Although the product of one may be to the unini- tiated as admirable as the product of the other, each feels bound to main- tain that her own is the true and un- equalled method. What is wanted is the type of mind that can be precise on sufficient oc- casion, but still does not run pre- cision into the ground. The type of mind that sees to it that the watch is not late when a battle is imminent; that understands that the omission of the decimal point- changes thirty dollars into three thousand dollars, and so is not careless as to decimal points; but that also recognizes that whether you say either of ither, or the exact pattern of a jelly bag is not properly a matter for fire and sword. Being Game in Small Difficulties. Mrs. Hamlin and Mrs. Dunbar were making up a little picnic party and considering whom they should invite. “T don’t know but we ought to ask Mrs. Lambert—she rather belongs in our crowd,’ remarked Mrs. Hamlin thoughtfully. “But to be frank, I hope something will come up that will pre- vent her going if we do ask her. Mrs. Lambert is all right; she is nice and bright, dresses well and has good manners, but on a trip like this I con- fess I’d rather not have her along. You never can tell what may come up on such an excursion, and when anything fails to go just right, Mrs. Lambert never is game. “Tt doesn’t matter who is to blame or whether anyone is to blame. It may be that she has entered heartily into all the plans and had as good a chance as anyone to prevent the dif- ficulty if it was preventable. It may be the difficulty is something that no one can prevent, like heat or dust or rain. Or maybe something is wrong with the “eats.” Mrs. Lambert never is game when anything unpleasant oc- curs. She can’t ignore it, she can’t drop it and be happy herself and let the rest be happy. She won’t do the decent thing and make a bluff of be- ing happy when she isn’t. She has to lament every unpleasant circum- stance and keep on lamenting it. She isn’t a good sport. Altogether I’d rather she’d stay home.” “Oh, Nellie Lambert is a whiner, always was and I guess she always will be,’ corroborated Mrs. Dunbar. “Sometimes I pity poor Lambert. To think of standing that kind of thing continually! I happened to meet her yesterday on the way to the library. The death of her pet cat Bobbitts and the present price of sugar were the topics uppermost in her mind. Since you know her it is needless to tell you that she is wholly unrecon- ciled to the loss of the cat, whose place in her heart she is very sure never can be filled. The price of su- gar she considers ‘something awful.’ “We'll ask her though. But I hap- pen to know she can’t go with us be- cause we'll have to pull this picnic off next week or not have it at all, and she is going to her mother’s next week,” “Let’s ask Miss Odakford,”: inter- posed Mrs. Hamlin. “She’s just the person for a trip like this. She isn’t pretty, and goodness knows she can’t afford decent clothes, and she is long and thin and awkward, but she’s game in difficulty and disappointment. She’s had all kinds of troubles and al- ways been poor as a church mouse, but you never hear Caroline Oakford lament. She'll really be far better for our picnic than Mrs. Lambert.’ Young man and young woman set- ting out on the trip of matrimony, does it occur to you how much the excursion you are about to attempt resembles an ordinary little picnic? All looks fair and pleasant before you, and you believe you are going to have a wonderfully pleasant time. But matrimony is like a picnic in that it involves a good deal of hard work, and the pleasure is sure to be more or less marred by small difficulties and disappointments. The pet cats die. Sugar advances just when you least can afford to pay an extra price. The marriage service reads, “For bet- ter, for worse, for richer, for poorer, in sickness and in health.’ Dear chil- dren, while you hardly can believe it, the poorer and the worse. and the of packages. Increase Your Business Intensive retailing presupposes the elimination of waste sales-effort. It does away with the lost time and lost sales resulting from old-time erroneous ideas of selling some- thing that customers do ndt want. The modern idea—the efficiency selling-plan—is to sell customers just what they ask for. The public nows, has confidence in, asks for and buys advertised goods. National Biscuit Company prod- ucts have become the standard the country over. confidence in them — know them, like them, buy them by the millions oa N. B. C. products increase retail- sales-efficiency—they simplify sales- effort—they make business good for every grocer who sells them. NATIONAL BISCUIT COMPANY September 16, 1914 sickness are just as sure to come as the richer and the better and the health. But it is much if you both can meet all your little griefs with a sturdy, undaunted spirit. I knew a plucky little woman who, shortly after her, marriage, went with her husband to live on a farm that was only a clearing in the woods. There were no near neighbors. She was away from her folks and lone- ly and homesick. “Sometimes 1 would have to take a good cry when I was all alone by myself,’ she told me, “but.I was careful always to have all traces of. tears removed and be looking happy as I could before John came in. I knew he had enough to stand without taking on the load of my troubles.” John was plucky too and never complained of hard times or his heavy work; and so they pulled through to better things. ° Dear children, I don’t tell you to abandon your idea of taking the matri- monial trip. Just be game. Quillo. . —__ ++ —___ Some men waste a lot of their time looking for words of encourage- ment. ——_->- If nobody had too much _ then everybody might have enough. People have Se winner September 16, 1914 MICHIGAN TRADESMAN = = = = = ~ — ~ EHIND tHE'COUNTER J at LeZomZgeyy/ SELLING CAPACITY. It Indicates the Amount Clerks Should Earn. Written for the Tradesman. Duty is a mighty unpleasant word to a good many people. It suggests discipline; and to most of us discip- line is decidedly objectionable. We are apt to look upon it as an echo of school days, and unpleasant incidents therein. Yet, after all, is there anything that the average man needs more than discipline—and, most of all, self dis- cipline? The young man who protests at the very mention of “duty” and “dis- cipline” will find it worth while, for his own sake, to think that over. After all, the clerk who devotes himself whole-heartedly to his em- ployer’s interests isn’t making a need- less, causeless or useless sacrifice. He may be giving up a passing attrac- tion now and then; but he is laying, broad and deep, the foundations of a successful life. There are a lot of little things that it will pay the clerk to remember, for the very simple reason that the clerk who is careless of his employer’s in- terests is apt in a very little while to become careless of his own. Take that old, old matter of punc- tuality. Say the store is supposed to open at 7:45 every morning. One clerk gets into the habit of drifting in at 8 o’clock. He says to himself: “There isn’t much doing the first hour, anyway. What’s the difference if I am behind a few minutes?” Yet those first fifteen minutes are of vital value, since in them the staff which looks ahead can make all the prepara- tions needful for a successiul or a busy day. And this habit of prepar- edness, of forehandedness, of making ready for everything, is worth dollars and cents to any man, in his private affairs. His employment gives him a chance to learn this worth while ha- bit, and get paid while he is learn- ing it. Then there’s your personal attitude toward the customers. You don’t like Binks—he’s fat and stodgy and unattractive. You don’t like to wait on him. But he deals at your store —and it’s your store as much as your employer’s store, and it’s the store's business to give every customer prompt, courteous and careful atten- tion. It’s worth dollars and cents to you to learn how to meet and deal with people whom you don’t like, for whom you feel an instinctive aver- sion. And even if there’s some per- sonal, private enmity back of your dislike, learn to bury the hatchet when you're doing business. Don’t carry your personal dislikes or pri- vate grudges into your employer’s business. Often an enthusiastic clerk who wants to do the right thing by his personal friends gets into the way of giving them an extra half ounce or ounce on the weight. Maybe he gives a special reduction on the price, with a whispered, “Don’t say a word to anybody about this.” It’s because he is trusted that a clerk gets the chance to do these things; but is the clerk who does them worthy of the trust? In business dealings, treat all alike, and be thoroughly just to your em- ployer. Enthusiasm is a good thing; but often it runs to strange extremes. One of the most enthusiastic clerks I ever knew had a great weakness, veritably, a besetting sin. Wherever she went, she told everything about the inside of the business. Sent out on collections, she gossiped to every- one she met. about the slow pays and the bad accounts. She let her friends into the secret of how much Mr. Blank made upon this, that and the other line—and in most cases left the impression that Mr. Blank wasa robber just because she didn’t know enough of the business to figure in or make allowance for overhead ex- penses, rent, lighting, insurance, sal- aries of the salespeople, and the hun- dred and one items, large and small, which eat up the average storekeeper and reduce his profits perilously near to the vanishing point. I believe in a clerk being friendly with everybody. The more friends you make, the better for yourself and for the store. If you're the silent, reticent, uncommunicative kind, it will pay you to liven up and talk to people. But, when you talk, talk ju- diciously. Keep a rein on your tongue. Your employer’s business isn’t a public affair, and he expects you to keep your own counsel and his. re- garding its inner details. Say pleas- ant, optimistic things to the people you meet; but regarding the inside of the business, preserve a loyal and judicious silence. There is lots of opportunity for the dependable clerk. He makes, in the long run, the successful business man. The clerk who is punctual to the minute, who does what he is told to do, who learns to do what he ought to do without waiting to be told, is the sort of clerk for whom merchants are looking. Doing things promptly and as ordered is a habit that anyone can acquire; and it’s a habit that, with every repetition, takes you a step further in the while success. Learn to do things, and to do them right. And do not’ cherish a grouch against your work. It doesn’t pay. If you're worth more than you’re getting, you'll get it, sooner or later, direction and there’s nothing to prevent you from getting it elsewhere, if it’s to be had. But be sure you’re worth more. What, after all, constitutes your value to a store? It’s your ability to make profits for the man who em- ployes you. You may make them in- directly, by what you do, in the way of window display, interior decora- tion, unpacking goods, washing win- dows, or any one of a dozen routine details. Or you may make them di- rectly, in the shape of sales. What do your daily sales repre- sent to the man who provides your wages? Have you ever stopped to figure it out? If you haven’t, don’t stop—but go ahead selling, and at the same time figure. When you're figured a week or two, keeping a rough memoran- dum of each day’s sales, you'll begin to get some accurate conception of your selling capacity. And you'll be mightily inspired to increase that selling capacity; for on your selling capacity is based the amount you ought to earn. William Edward Park. —_++ +. If You Must Drink. To the married man who cannot get along without his drinks, the fol- of worth ° 21 lowwing is suggested as a solution to the bondage of his habit: First—Start a saloon in your own house. Second—Be the only customer. You will have no license to pay. Give your wife $2 to buy a gallon of whisky, and remember there are 69 drinks in one gallon. Third—Buy your drinks from no one but your wife, and by the time the first gallon is gone she will have $8 to put in the bank and two to start business again. ; Fourth—Should you live ten years and continue to buy booze from her, then die with snakes in your boots, she will have enough money to bury you decently, educate your children, buy a house and lot, marry a decent man and quit thinking about you. AS SURE AS THE SUN RISES MYR) bd ae CRESCENT waeeh Makes Best Bread and Pastry to help the sales of This Baking Powder Keeps Its Strength The large can of K G lasts longer than 25 cents worth of other baking powders but no matter how long it takes the user to get to the bottom the last spoonful is guaranteed to give perfect satisfaction. K C raises the nicest, lightest biscuits, cakes and pastry you ever ate, and it is guaranteed pure and wholesome. For goodness sake, use K C. The above is one of a series of advertisements we are running in daily papers throughout the country. We are spending thousands upon thousands of dollars doing this K C BAKING POWDER THIS ALSO HELPS YOU. All grocers like to eell standard goods—particularly if they comply with the Pare Food Lawe and pay a profit. Of course you sell it. JAQUES MFG. CO., CHICAGO MICHIGAN TRADESMAN ‘ September 16, 1914 — — — . | STovES =— — — <= = Se i mn yy Romer i pen H Alii" Hardware Association. Michigan Retail President—C. E. Dickinson, St. Joseph. Battle Creek. . Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Vice-President—Frank Strong, Practical Pointers On the Sale of Stoves. Written for the Tradesman. ; With the “first touch of autumn chill” the buying of a new stove becomes in every family a real, live issue. Through spring, with its constant expectation of warmer weather, and summer, when na- ture’s warmth made up the deficiency, the problem could be postponed; but the certainty of winter, and winter’s near approach, alter the entire face of the question. Hence, the time is a psycho- logical one to push the sale of stoves and ranges. The buying of a stove or range is, for the average family, a serious, important problem. Few stoves are bought on the spur of the moment. There is long and earnest consideration and discussion be- forehand. The hardware dealer who un- derstands and appreciates this fact will appreciate, too, the wisdom of influen- cing the judgment of his prospective customer when that judgment is still in its formative state. Mlny are the in- stances where the general advertising of some firm of stove manufacturers or perhaps of some retail dealer has creat- ed, in the purchaser’s mind, a strong prejudice in favor of some particular make of stove; so that, although the stove buyer tries to’ adopt .an impartial attitude and to look over every make, he in the end returns satisfied to the make of stove which first interested him. It pays to advertise a little ahead of the season, if for no other reason be- cause, as a rule, the problem is earnest- ly discussed in the average family long before the dealer is actually approached. In many instances the purchase is put off from season to season until it can be no longer postponed; and there are very few instances where it is not talked over weeks and months ahead. Newspaper space should; of course, be used liberally. Even in the latter days of summer a heavy rainfall will often bring a few. days cool spell; and a drop in the temperature, even though short-lived, is ample text upon which to hang a warning to “look ahead and select your stove early.” This early ad- vertising may not bring immediate or direct returns, but it undoubtedly has its effect. Later in the season -the retailer should bring up his heavy guns, and use space liberally and ey to push his stove sales. Every merchant has, or should hove if only on the tablets of his memory, a list of prospective stove purchasers whom he has failed to land in previous seasons. Now is the time to look over this list and get busy. Send along a letter discussing the stove question; back it up with advertising literature. In this letter, as in your newspaper advertising, talk as though you had a very difficult customer on the other side of the coun- ter whom it was absolutely necessary to convince. Or, if you should meet one or other of these prospects, don’t be bashful about opening the stove ques- tion. If you don’t, some merchant more enterprising probably will. Wherever possible the hardware dealer should try to systematize his “stove pros- pecting,” not merely contenting himself with the present campaign, but looking ahead to future seasons. Thus, he should form the mental habit of “spotting” a prospect instantly. Thus, an acquain- tance or perhaps a clerk may remark, casually, that Miss So-and-So is to be married next month. To one merchant this remark would convey no idea be- yond the bare fact stated. Another merchant, self-trained to mental alert- ness, would instantly say to himself: “Here’s a stove prospect.” And, as a result, he would secure the name of the prospective groom, and commence at once to hustle for the order. Or per- haps a new family is moving to town. There, perhaps, is another chance for an order. Merchants should train them- selves and their clerks to watch for these very helpful hints. Stove prospects secured in this and other ways should be systematically list- ed; and, if orders are not secured imme- diately, these lists will furnish material on which to work for future orders. Attracting the prospect is one phase of the business; selling the stove is another. It is in the first place essential that the stove salesman should thorough- ly know his goods. Not merely should he know the stoves he himself is trying to sell, but he should know also the stoves his competitors are trying to sell. One hardwareman who pushes _his stove business energetically makes it a practice, before the season opens, to have a representative’ of the stove firm hold a conference with his selling staff. In the course of this conference, the stove is demonstrated, so far as possible; every “talking point” is thoroughly explained; explanations are given also of the talking points of competing stoves. Later, the merchant holds conferences with his staff, not all together, but with each. This process takes less time than would appear; and the result is that the staff is pretty well posted before the first pur- chaser of the season looms on the busi- ness horizon. Where this scheme cannot be carried out, it is still possible for the salesman to secure a great deal of valuable in- formation by studying the catalogues of his own and competing lines, and by reading their advertisements. All stoves have talking points peculiarly their own, . which it is customary to feature; and with these the salesman should be thor- oughly acquaintel. As a rule, these special features are less important than they seem; but they help to sell a thor- oughly good stove. The salesman should remember that, in practically every instance, the custom- er has pondered the problem of stove purchasing for a long time. He is not buying on the spur of the moment. Prob- ably he comes to the store with precon- ceived ideas. The shrewd salesman, far from monopolizing the conversation, will rather endeavor to draw the customer out, and to that end will let the customer do the greater part of the talking. To induce the customer to express himself, to get him to ask questions, and then to adapt your line of argument to the pre- judices and preferences disclosed, is the part of good salesmanship. The best stove salesman is neither the man who knows everything about stoves and tells all he knows, nor the man who knows nothing about stoves and tells all he knows. The best stove salesman is the man who knows all about stoves and tells just as much as may be necessary to clinch a sale. William Edward Park. —~+- 2 Why He Left. “So you have no references?” said Farmer Giles to the boy who offered himself as.a farm hand. “No sir,” said the youngster. “But the reason is that I left without ask- ing for one. You see, when I had been there a month a cow died, and we had to eat it. Some weeks after- ward a pig died, and—would you be- lieve it?—we had to eat that. Well, two days ago the old woman died, and so I dug out.” Chicano Boat: Boats” Holland Interurban Special cars direct to Graham & Morton ' Steamers Lv. Grand Rapids 8:40 p. m. daily The Ventilation of School Rooms Is a State Law Requirement For years the heating and ventilation as applied to school houses has been one of our special features. ‘We want to get in touch with School Boards that we may send them de- scriptive matter. A record of over 300 rooms ought to be evidence of our ability. Steam and Water Heating with everything in a material line. Correspondence solicited. THE WEATHERLY CoO. 218 Pearl Street Grand Rapids, Mich. Foster, Stevens & Co. Wholesale Hardware 4 157-159 Monroe Ave. —:: Grand Rapids, Mich. 151 to 161 Louis N. W. Corner Oakes St. and Ellsworth Ave. Michigan Hardware Company Exclusively Wholesale VV Grand Rapids, Mich. September 16, 1914 MICHIGAN TRADESMAN THE MEAT MARKET Letters of Old Time Butcher to His Son. I often wonder why the average re- tail butcher seems to think that his show window is just the place to store his old and wornout baskets. I was walking down the main street up here last week and found that the three butchers located on it were firm be- lievers that the best way to dress a window was to put a lot of rubbish in it. And I know that these butch- ers are not exceptions to the rule. A great many other butchers seem to think the same way. Isn’t it a foolish thing to pay a good price for the use of two good show windows, and then not use them? One-third ' of the rent you pay for yoyr shop is_ spent for the windows. Their purpose is not ‘just to give‘light'torthe rest of the . market, and so save electric light bills. If this were so, it would be cheaper for you to pay for light and let it go at that. They were put there to sell goods, and unless you use them for this purpose the money spend for them is a dead waste. Every man who sells a food product sells more than just the goods them- selves. He sells a flavor and the en- joyment of that flavor. Eating to a majority of the people is a luxury as well as a necessity. If people only ate to live 10 cents a day, even with the present high cost of living, would be enough to keep them alive. But people when they eat want more than ‘ust food—they want the enjoyment that goes with it. And the butcher who appeals to this want for enjoy- ment is the butcher who is going to sell the largest amount of meat in his market. The show window is the one best bet in making an appeal to this taste. A finely dressed window, showing the attractive side of the goods which the retail butcher has for sale, will draw the people from the street like a magnet draws steel. I don’t say that all of these people will become customers, but a great part of them will eventually give you a trial, and if you run your market in the proper way, you will hold them as perman- ent customers. There is a butcher I know’ who made his entire success, and he has a very successful meat market, through the proper use of his show window. Although he did not have mechanical refrigeration, and he has it now, by the way, he closed the back of the window and managed to keep it fairly cool. In winter he displayed actual cuts of meat, in summer he showed provisions and other goods’ which were fit for the season. His displays, while not elaborate, were always at- tention-pulling, and made him most of the customers which are on his books to-day. Use your window all the time. It is an especially strong salesman during the coming holiday season. Many butchers do an especially large tur- key business just because they have used their show windows in the prop- er way. Holiday trade is always drawn by the window, and the butcher who realizes that will do a large trade. It makes me tired to hear those butchers who say that meat cannot be sold the same way as anything else. If windows will sell calico, if they will sell shoes, if they will sell clothing, they will sell meat—that’s all there is to it. Meat is like anything else, it is a commodity that is sold, and sales- manship plus display plus value plus quality will sell it. Bear that in mind, my boy. Window display is the best and cheapest advertising you can do. Price signs should always be used. But don’t overdo it. Too many butchers make their market like junk shops the way they plaster them over with signs, printed in every color of the rainbow, and meaning nothing at all when they are boiled down. One sign placed properly in a display win- dow, where every one who passes will be sure to see it, is worth twenty small and indistinct ones scattered about in confusion with no system at all, The reason for this is very sim- ple. When there is but one thing to see that one thing has the entire at- tention of the onlooker centered upon it; but when there are twenty things to see, each one of them gets but a passing glance that leaves no impres- sion at all. It’s the same old princi- ple of the one and the three-ring cir- cus; in one there is lots to see, but you see hardly anything; in the other there is not much to see, but you see it all. Use your windows properly and you will find that your sales will go up with a jump. Neglect them, and you are wasting one-third of the rent you pay for your market. Keep that in mind and act upon it—Butcher’s Ad- vocate. —_-—_»-2-2 When They Gave Away Livers. Atavism is a new word which I came across the other day. Getting down the dictionary, I found that it means a resemblance to remote an- cestors, or a retaining of the peculi- arities of the ancestor by the descend- ant. And you know the first thing I thought of when I read this defini- tion was the butcher, for if ever a class of tradesmen clung to the pe- culiarities and prejudices of their predecessors, the retail butchers do. Thousands of butchers are still liv- ing in the past. Their ideas are back in the time when they were young in the business, the good old days as they call them, when they bought beef at a nickel a pound, and so they butcher in exactly the same old way. By that I do not mean that they haven’t raised their prices. They were forced to do that if they wanted to stay in the business, but it does not seem to occur to them that cut- ting up a bullock which cost them 5 or 6 cents a pound is an entirely differént proposition to cutting up one which cost them 14 or 15 cents. They keep on trimming the stuff they sell in the same old way, and they still continue to hand out fat and bones just as they did in the days when meat was cheap. I remember the ttime mighty well when butchers used to give _ their customers liver without ever think- ing of charging a cent for it. Ot course, it didn’t cost them anything, for every time they bought a car- cass a liver was thrown in with it. Even when the wholesaler got wise tc himself and started to charge 4 or 5 cents a pound for liver, the generous butcher still continued to give a great deal of it away. He had to in order to hold his trade, and as it had been a universal custom for many years he was never able to re- fuse it to his customers without a mighty strong kick from them. This practice killed the profit, and sometimes caused a loss on all the liver handled. When a _ butcher bought a ten pound liver in those days at 5 cents a pound, and then gave away half of it, as long as he got 10 cents a pound for the balance his loss was only confined to the paper bags he put it in and the general cost of handling it. But in a majority of cases he gave away more than half, and as a result went deep into the hole. But when the wholesale price of liver began to creep up until it got to be around 10 cents, it became a serious matter to give it away. Butch- ers began to gradually do away with the custom until to-day it has been entirely accomplished. Nowadays no customer ever thinks of asking for a piece of liver to color the soup with or to feed the cat or dog. They know that it is no use to ask, so they buy what they need. It’s funny to see how much less they need now that they have to pay their good money for it. A lot of people must have gotten rid of their cats since they can no longer feed them at the butcher’s expense, and a lot more find that their soup is just as good without the liver as it was in the days when they grafted it from their butchers. Those were the good old days for the public. A woman walked into a shop and bought 10 cents’ worth of soup meat. With it she demanded and got, without an extra penny be- . 23 ing charged, a big knuckle bone, a piece of liver for the soup and an extra piece for the cat. And all for that dime, too. There’s a good story about giving away liver; it has always made me“ smile. An indignant little girl com- plained to her butcher who had given her a stale piece of liver “for the cat” the day before that her mother told her to tell the butcher “that mother wants you to give me good liver for the cat after this, because the last piece was so bad that mamma couldn’t eat it.” Necessity drove the butchers to stop giving away liver, so those that really want it are now willing to pay for it. The giving away of liver, however, was never so important as the giving away the immense quantities of fat and bones which now find their way over the retail butchers’ block abso- lutely free of charge. This was a se- rious detriment to the butcher busi- ness when beef was cheap, and now that beef is dear, it has became just so much more serious. There have been attempts to abolish the custom and charge extra for all fat and bones which the customers wanted, but it has seemed impossible to get con- certed action among the butchers, and their attempts have failed. But why, in the name of every- thing, if the retail butcher could do away with the free distribution of liver, can’t he stop the giving away of fat and bones, and at least get all that is coming to him?—Butchers’ Ad- vocate. ———_-+-————— Be a Man. It takes a little courage, And a little self control, And some grim determination, If you want to reach a goal. It takes a deal of striving, And a firm and stern set chin, No matter what the battle, If you’re really out to win. There’s no Easy Path to Glory, There’s no Rosy Road to Fame, Life, however we may view_ it, Is no simple parlor game; But its prizes call for fighting, For endurance and for grit, For a rugged disposition, And a ‘don’t-know-when-to-quit.’ You must take a blow or give one, You must risk and you must lose, And expect that in the struggle You will suffer from a bruise. But you mustn’t wince or falter, If a fight you once begin; Be a man and face the battle— That’s the only way to win. Louise Kiser. Honesty always pays—but it’s often slow. MAAS BROTHERS Wholesale Fish Dealers Sea Foods and Lake Fish of All Kinds Citizens Phone 2124 Bell Phone M. 1378 1052 Ottawa Ave., N. W. Grand Rapids, Mich. Make Out Your Bills THE EASIEST WAY Save Time and Errors. Send for Samples and Circular—F ree. Barlow Bros., Grand Rapids, Mich.