WEIR CSS VO Ae CCE ee) KOS Ne 7 t 4 in rao) eaten S A UESE! OSS oN x we ; y —¥ \ (AG i Y) ZA > re a4 ‘ax a ae ; as - vi B ey) HT » q = a are EGTA FC a ce EAE Be i, CRN (SCREEN hee ans SCE a EEE SG ( TSS a RO NAOT (Cl ACY oO GN wes) DP MES 2 NASR, ae (Tee RZ Nee Create ee OT Se CoPUBLISHED WEEKLY (ORCS TRADESMAN COMPANY, PUBLISHERS#—o 30 EONS SS aa EES SELIG SIS LASSE NOI Q 2 A) GY, “RN OE Si SS AUT NN WE e FALSE 1 PER YEAR #2 ) \ ( ey DS Z ite \\ A) ~~ és = b) aS To « At Jeg Y ms 3 Thirty-Second Year GRAND RAPIDS, WEDNESDAY, DECEMBER 9, 1914 Number 1629 THE TIME TO STRIKE My God, Iam weary of waiting for the year of jubilee; I know that the cycle of man is a moment only to Thee; They have held me back with preaching what the patience of God is like, But the world is weary of waiting; will it never be time to strike? When my hot heart rose in rebellion at the wrongs my fellows bore, It was ‘Wait until prudent saving has gathered you up a store;”’ And “Wait till a higher station brings value in men’s eyes;”’ And “Wait till the gray-streaked hair shall argue your counsel wise.”’ The hearts that kindled with mine are caught in the selfsame net; One waits to master the law, though his heartstrings vibrate yet; And one is heaping up learning and many are heaping up gold, And some are fierce in the forum, while slowly we all wax old. The rights of man are a byword; the bones are not yet dust Of those who broke the shackles and the shackles are not yet rust Till the masters are forging new ones, and coward lips are sealed While the code that cost a million lives is step by step repealed. The wily world-enchantress is working her cursed charm, The spell of the hypnotizer is laming us head and arm; The wrong dissolves in a clondbank of ‘‘whether” and ‘“‘if”’ and ‘‘still,’’ And the subtleties of logic inhibit the sickly will. The bitter lesson of patience I have practiced, lo! these years; Can it be, what has passed for prudence was prompted by my fears? Can I doubt henceforth in my choosing, if such a choice I must have, Between being wise and craven or being foolish and brave. Whenever the weak and weary are ridden down by the strong, Whenever the voice of honor is drowned by the howling throng, Whenever the right pleads clearly while the lords of life are dumb, The times of forbearance are over and the time to strike is come. William Herbert Carruth. Copyrighted 1909. OOOO UU OU UU. OEE EEE EEE IE OE EEE IE I SERGE OOOO OOOO OOO OOOO OOOO OOOO OOOO GOOG OOOO OCGA. O ORO OOOO OOOO OLGA OOOO OOOO OL. LLL ERLE | FLOUR is the cheapest food radupt on the market SS &: kh OUR WELL KNOWN BRANDS -Ceresota—Spring Wheat - Red Star—Kansas Hard Wheat Aristos or Red Turkey Fanchon—The Kansas Quality Flour Barlow’s Best Michigan Winter Wheat Barlow’s Old Tyme Graham Call up our Flour Department for some attractive prices. Judson Grocer Co. The Pure Foods House GRAND RAPIDS -MICHIGAN DUTCH MASTERS CIGARS Made in a Model Factory Handled by All Jobbers Sold by All Dealers Enjoyed by Discriminating Smokers G. J. JOHNSON CIGAR CO., Makers GRAND RAPIDS Good Yeast Good Bread Good Health Sell Your Customers FLEISCHMANN’S YEAST SNOW whom order is to be filled. _ BUFFALO, N. Y., January 2, 1914. DEAL NO. 1402. se Nes Ney REY ROY Re Ror Ne fo Ney Ney Rey Ney fo NSS \ @ 18 CITIZENS TELEPHONE.COMPANY’S pe! : COPPER METALLIC . Ne . LONG DISTANCE CIRCUITS XO) REACH THE PEOPLE Ke Ne 89,000 in Detroit CG i. NGY NEY Ne) ie fe Re ‘9 9 Ke io ‘9 iS fo Ney NO) BOY FREE G 8 For a limited time and subject to withdrawal without advance notice, we offer SNOW BOY WASHING POWDER 24s FAMILY SIZE through the jobber—to Retail Grocers 25 boxes @ $3.60—5 boxes FREE 10 boxes @ 3.60—2 boxes FREE § boxes @ 3.65—I1 box FREE 2% boxes @ 3.75—%box FREE F. O. B. Buffalo: Freight prepaid to your R. R. Station in lots not less than 5 boxes. All Orders at above prices must be for immediute delivery. ~ This inducement is for NEW ORDERS ONLY—subject to withdrawal without notice. Order from your Jobber at once or send your order to us giving name of Jobber through Yours very truly, Lautz Bros. & Co. 200,000 in Michigan 4 a eee ee core Pe lt ima ct i a Se Te Re Oe ee ere ' Gaerne 3 E i] Thirty-Second Year SPECIAL FEATURES. Page 2. Upper Peninsula. 4. News of the Business World. 5. Grocery and Produce Market. 6. Detroit Detonations. 8. Editorial. 12. Butter, Eggs and Provisions. 14. Financial. 16. Dry Goods. 18. Shoes. 20. Woman’s World. 22. Hardware. 23. The Meat Market. 25. The Commercial Traveler. 26. Drugs. 27. Drug Price Current. 28. Grocery Price Current. 30. Special Price Current, 31. Business Wants. AN INFAMOUS TAx. The new deficiency taxes have been in force only a few days and they are accompanied by numerous complica- tions and vexations which to say the least are annoying. It is urged that some of them are unfair, others un- necessary, and of course those who set out determined to find fault with anything or anybody are always able to do it. It is only natural that there should be considerable of it under the circumstances. There is an accom- panying consolation in the thought that even if it is an imposition it is only temporary, to tide over an emergency created by amateur legis- lators who, in reversing the govern- mental policy of nearly sixty years, fearfully miscalculated. As soon as Congress does the fair thing, the in- famous law will be repealed and there will be a return to former conditions. Moreover, and notwithstanding, the special tax is a law and as such it is the duty of every good citizen to obey it as cheerfully as possible. It may be attended by inconveniences and annoyances and undoubtedly it is, but therein lies no good reason why it should be evaded or avoided in any way. The only correct attitude is to accept it, and if it can not be done gracefully, then let it be done as gracefully as possible. The duly elected representatives of the people passed the statute and it is just as much entitled to honest observance as any other that is on the books. —___>->>__ BREAK THE SWORD. The sword ought never again to be sheathed. It ought to be broken. This war that threatens the world, destroy- ing the treasures of civilization and turning back humanity to savagery, famine and death, ought to be the world’s last war. In order that it may be the last, its weapons ought to be put out of the reach of any nation. The spoils of this war ought to be not new territory for the vic- tors, and not the destruction of the vanquished, but disarmament for van- quished and victors alike. All national armaments must be destroyed. All great armies must be dissolved. All great navies must be dispersed. The nations, before their GRAND RAPIDS, WEDNESDAY, DECEMBER 9, 1914 wounds have time to close, must come together, recognizing their community interests and for the defence and de- velopment of their community rights. In that new community of nations no one nation can be allowed to carry a gun and a knife. Each nation must keep the peace and give protection within its own borders, but in the community of nations there must be international comity. There must be international public opinion, interna- tional jurisprudence, international courts, international judgments exe- cuted by an international author- ity obedient to the sanctions of international justice. Nations shall not lift up sword against nation. That sword of national hate or na- tional vengeance must be broken, broken for all, broken forever. ——_»+___ The Plumb Failure. Arthur J. Plumb, the Fulton street grocer, has uttered a trust mortgage naming Henry P. Stanton as trustee. The mortgage covers everything Mr. Plumb has in the way of property, both personal and real estate, to- gether with his exemptions. The real estate consists of a dwelling house and five lots at North Park, together with a store on a lot and a half at the same place. The assets are as follows: Equity in real estate ...... $3,000.00 Stock of merchandise 2,324.11 Accounts receivable ...... 1,998.46 Fixtures at Fulton street SEORE 2 0.25..2.55.0..0.. 2,483.00 Fixtures at Division avenue SEOfE 633 c lo. 1.439.50 Wotal.. 664.04... $11,245.07 The liabilities are approximately $9,300. Western states have been in the habit of sending exhibits in the shape of specimens of farm products back East to show what the West was doing and inviting Easterners to come out and settle where there was plenty of room. But the tables are to be turned by sending a special demon- stration train West to show what the Empire State has done and can do in the way of farming. The young man may be invited to “Come East” in- stead of being told to follow Horace Greeley’s advice to “Go West.” —--_-2e oo Donald Daykin has been given charge of the men’s furnishings de- partment of the L. H. Field store, in Jackson, and the increased responsi- bility is accompanied by a nice in- crease in salary. Mr. Daykin is a son of Glen Daykin, of Jonesville, former- ly a prominent grocery merchant. Traverse City—Frank D. Pier has taken over the interest of his partner, Charles Baldwin, in the Pier & Bald- win apple evaporator plant and will continue the business under his own name, Detroit Fruit Men Organize New Auction. Detroit, Dec. 8—Approximately 75 per cent. of the prominent commis- sion merchants of Detroit recently met in the law offices of Mills, Griffin, Seeley & Streeter, and completed ar- rangements for the formation of a new fruit auction to be known as the De- troit Fruit Auction, Inc. Every share of stock was subscrib- ed for by the hundred or more com- mission men present. The new com- pany is incorporated under the laws of the State of Michigan for 3,500 shares at $10 each. The officers and board of directors elected were: Presi- dent, Frank M. Baldwin; First Vice- President, Edwin E. Koch: Second Vice-President, Charles Brown: Sec- retary, James N. Purse; Treasurer, Fred Nagel; directors, Frank M. Bald- win, Edwin E. Koch, Charles Brown. James N, Purse, Fred Nagel, Raphael Marchi, Louis Shamie. . The original organizers of the auction are Frank M. Baldwin. of F. M. Baldwin & Co.: Fred Nagel, of Fred Nagel & Son, and Edwin E. Koch, of Ward L. Andrus & Co. “Our hope in the organization,” said Mr. Koch, “is to make every commission merchant of any account an interested stockholder, and the fact that they are coming in is an indica- tion of success from the start. De- troit merchants have seen the need of such a company as this for years. The character of the officers and board of directors is an indication that we have succeeded in accomplishing what we set out to do. Plans have been put into operation for a modern build- ing and the auction rooms will be ready for occupancy very shortly.” 2-2 Commissioner Helme Addresses Hills- dale Grocers. Hillsdale, Dec. 8—The retail gro- cers of the city enjoyed an excellent banquet at the Smith Hotel last Wed- nesday evening. An addres sby James M. Helmes, State Dairy and Food Commissioner, followed, in which Mr. Helme urged upon the grocers the benefits of organizations, the same, he said, as he had always urged farmers to organize. Mr. Helme talked chiefly on the pure food laws and the regulation of weights and measures. He showed that the en- forcement of the law is a benefit to the honest grocer, protecting him against unfair and unscrupulous com- petition. He also explained the policy of the Department, which, he said, is always to warn a violator before prosecuting him. A number of ques- tions were asked Mr. Helme by the grocers present at the conclusion of his talk and were replied to with gen- eral satisfaction. —_—_> +. —__— Proceed Against Transient Traders. Bay City, Dec. 8—That Bay City and numerous other cities in the State are losing not only a revenue to which they are entitled but also money which ordinarily would be left in the business channels of these cities, is indicated by a letter to the Board of Commerce from the Lansing Cham- ber of Commerce. The letter refers to a dealer in fur- coats, who has been doing business in Detroit, Saginaw, Flint, Lansing and Muskegon as well as in Bay Citv, selling his goods under a license cost- ing from $1 to $3 per day, according to the ordinances of the various cities, Number 1629 when he should have paid the tran- _Ssient traders’ license at a cost of $20 to $30. The plan. which is followed by these dealers, is to rent a room at a leading hotel and then to solicit customers to come to his room, where they may be shown his goods. It is said that in Bay City one man in a week sold several hundred dollars worth of coats at prices as high as local dealers charge for the same class of goods. His case is only one of many similar instances and is a sample of the sort of people who were aimed at by AI- derman Wilkin when he recently in- troduced a resolution in the Council asking the ordinance committee to prepare an ordinance which would compel these people to pay a license as transient traders. The State law covering this point is quite broad and refers especially to dealers who make use of hotel rooms as places of busi- « > ness as well as the “fly-hy-nicht” people who rent a store and remain tor a few days or weeks. Owosso—H. Adrian L. Ferguson, the Owosso druggist, who Nov. 10 was sent to the Detroit House of Correction for four months for violat- ing the local option law, is a bank- rupt, according to an involuntary pe- tition filed by three of his creditors. They allege that he assigned his stock to his sister,>Adella Ferguson, Nov. 10, and that since that date his store has been closed. Louis C. Hall. of Owosso, one of the petition- ers, was appointed temporary receiv- er of the stock and authorized to open the store and continue the business. > The semi-annual meeting Michigan Wholesale Grocers’ of the Asso- ciation will be held at Detroit Thurs- day. Grand Rapids will be repre- sented by William Judson, William Frederick Blake, H. T. Stanton and Arthur Gregory (Judson Grocer Co.), Guy W. Rouse and R. J. Prendergast (Worden Grocer Co.), Ed. Kruisinga (National Grocer Co.) and Edward Dooge (Rademaker-Dooge Co.) Grocer —_>--____ Harry P. Winchester, Secretary of the Worden Grocer Co. met with a accident while driving his automobile on Lyon street last Thurs- day evening. He was picked up un- conscious and removed to Butter- worth hospital, where his recovery has been almost miraculous. He confi- dently expects to be at his desk be- fore the end of the week. 2-2 Kalamazoo—Burglars entered the Frank L. McCall grocery store, at 127 Portage street Dec. 6 and carried away considerable stock and about $5 in cash. —_2--.—__ Ypsilanti — Fire destroyed the Washtenaw-Huron Milling Co. plant Dec. 3, causing a loss of about $20,000. Severe MICHIGAN TRADESMAN December 9, 1914 UPPER PENINSULA. Recent News From the Cloverland of Michigan. Sault Ste. Marie, Dec. 7—W. Pater- son, one of Pontiac’s leading citizens, was a business visitor here this week in company with his brother-in-law, Wm. Johnson, one of our prosperous lumbermen operating near Strongs. Mr. Paterson states that he is very favorable impressed with the Soo and also gives a good report from his home, Pontiac, which he states is in a very prosperous condition. We were pleased to have an interview with Mr. Paterson, as he is a charter member of the Booster Club, being a cheerful optimist. Neimo Roberg, for the past season commercial traveler in the copper country, is spending his vacation in the city with his parents, Mr. and Mrs. J. A. Roberg.. Neimo’s duties kept him away from here during the sum- mer and he reports that the only news he received from home all dur- ing his travels in the copper country was through the Tradesman, which he found to be the most interesting paper he met with on his travels—and it was to be seen in every store he visited in his territory. He expects to go back on the road after the holidays for another long stay. We note from the Goldstein Chirp- ings of last week that he is getting to be a man of few words. His items seem to be more for quality than they do for quantity. Chief of Police Mitchell has lost his vocation, as he should have been President of the Humane Society or director of the Orphan’s Home, as his kind heartedness got the best of him while in the woods hunting deer. He did not seem to realize his short com- ings until he met a nice herd of deer passing by him, which looked so good and harmless to the Chief that he did not have the heart to take a shot at them, but looked for his companions to show them what a nice sight it was to see the beautiful fawns gliding so gracefully through the woods. He went back to camp and got a bag ot salt to feed the deer should he have another opportunity. Our esteemed citizen, Rev. T. R. Easterday, one of the most popular clergymen in Cloverland celebrated his semi-centennial anniversary last week. Fifty years ago 100 or more crude shacks were scattered around the center of the town, which was then on Water street. There were about 450 people here at that time, and what is now the south end of Ashmun street was then only a trail of white, marked by the rows of green spruce and fir trees on either side. Sixteen inches of snow covered the ground. Mr. Easterday related the story of his trip up the lakes from Detroit on the propeller Concord, which was commanded by Captain O’Hallaran with Allan McIntyre as second mate. From Detroit to De- Tour the trip was a fine one, but from DeTour to the Soo the trip tonk four days. Mud Lake was partially frozen over and the progress was exceedingly difficult. At that time there was only one well in the city from which to get water, this being under Bacon’s drug store. and it was mighty fine water, too. Mr. Easterday; has grown up with the Soo and can describe much of the interesting history made here during the last half century. There are still twelve victims of the Hines Lumber Co.’s three boats—the steamer Curtis and two barges, the Peterson and the Marvin—unaccount- ed for. It is stated that if the Marvin perished some distance out in the lake, as is generally supposed she did, it is likely that none of the seven bodies on this boat will be recovered. The last body recovered was that of the sixteenth victim, which was identi- fied as Captain J. V. Walker, of the : Nearly © everybody carried water from there | tow barge Peterson. It was through a tatoo mark on the body that identity was. discovered, as on Captain Walker’s arm was the imprint . of his initials and the name of his home, Grand Haven. The Captain was well known in the city, especially in marine circles, and the accident has cast a gloom over the entire com- munity. W. J. Bell, Cloverland’s leading photographer and sportsman, is now counted as one of the wealthiest men in this community, as he has not as yet felt the hard times reported else- where, and he has decided to invest some of his surplus by purchasing one of the best farms in Cloverland, con- sisting of 108 acres, ninety of whica are under cultivation. The remainder Mr. Bell is figuring on keeping as a game reserve for the entertainment of his friends next season. We are pleased to welcome back to our city Mr. and Mrs. Lawrence Meuhling, who have completed a suc- cessful season with the Redpath Lyceum Bureau and expect to remain in the city until after the holidays. They have toured the Southern and Eastern cities and also many in the West during the season and report a very successful season. Mr. Meuh- ling is hale and hearty and so full of activity that he had to get right into the gymnasium again at the Y. M. C. A., where he can be found the biggest part of the time. He is making a few records in specialty stunts which are surprising his many friends, who were not aware of the fact that he was an athlete of such rare ability, besides being one of the best pianists in the United States. Mrs. Meuhling is also the picture of health and will be a valuable asset to the musical circles here this winter. They have both endeavored themselves to the entire community on account of their willingness to take part in any charit- able entertainments. Captain L. W. Redgrod, the hust- ling Captain of the Salvation Army, has been one of the busiest men in the city for the past few weeks lining up Christmas cheer this year. On looking over the Tradesman last week he noted the full page appeal, “Before and After,” in which it was stated that Mr. and Mrs. M. E. Trotter could make a dollar trot further than $10 given for any other purpose. The announcement is a great help to him and gives his idea of money well spent. He is making great prepara- tions here for a Christmas festival which has always been a great suc- cess and the Captain looks for liberal donations to make this the banner year. The most important question before the house now is, When the last shot will be fired, instead of trying to find out who fired the first shot? John F. Moloney, Sr., one of our esteemed citizens, celebrated his 70th birthday here last week in the K. C. hall, where his many friends attended the event. Music, cards and dancing furnished entertainment for the guests and, after congratulations had been extended to Mr. Molony, a_ buffet lunch was served in the dining room. Hon. Frank P. Sullivan responded to a toast in his usual eloquence, which made Mr. Moloney feel at least ten years younger. Mr. Moloney was presented with a handsome rocker and a gold handled umbrella so that he can live a retired life in the old arm chair with an umbrella to keep away the rays of the burning sun. After spending an evening long to be re- membered, the guests departed wish- ing many returns of the same. Deputy State Food Inspector Fetz made quite a kill on his trip to the Soo last week and did not do a thing to the merchants who have not lived up to the law. From what we can learn, the worst is yet to come, as he took several samples with him for official investigation, which he pre- dicts will add to the number already indicted. The Soo Co-Operative Store, which has been doing business in this city for the past two years, has surrender- ed its lease to the owner, B. Blum- rosen, and expects to move into its new quarters Feb, 1, unless other ar- rangements are made meanwhile. It is understood that the Woolworth Company 5 and 10 cent store is going to occupy the building vacated by the Soo Co-Operative Store and also the building next door, which will give the Soo one of the best 5 and 10 cent stores in the State. Our good friend, Chas. Hass, the popular representative of the Nation- al Biscuit Company, an all round cheerful fellow, has a new scheme for ascertaining whether or not any of the boys are at Trout Lake when he gets in on the late train. Last week he had an order for one of the boys given him by a merchant along the line to deliver and when he struck Trout Lake at night and went to the hotel, he took one of the brooms in the hall and started to sweep the carpet and’ sure enough, there were several re- sponses. Heads peeked out of the doors all along the hall, many think- ing it was a new chambermaid, and Charlie had no trouble in finding his man without the assistance of the bell hops. William G. Tapert. Bankruptcy Proceedings in South- western Michigan. St. Joseph, Nov. 30—In the matter of Victor L. Palmer, bankrupt, Kalamazoo, an order was made for the final meeting of creditors to be held at the referee’s office on Dec. 11, for the purpose of pass- ing upon the trustee’s final report and account, the payment of administration expenses and the declaration and pay- ment of a first and final dividend, which will be about one-half of 1 per cent. Creditors were directed to show cause, if any, why the trustee should not be auth- orized to interpose objections to the bank- rupt’s discharge and also why a favor- able certificate should not be made by the referee. Dec. 1—In the matter of the Poultry Pointers Publishing Co., a corporation of Kalamazoo, the trustee filed his final re- port and account, showing the coliection of $352.79, whereupon an order was made by the referee calling the final meeting of creditors at his office on Dec. 16, for the purpose of passing upon the final re- port and account, the payment of admin- istration expenses, and the declaration and payment of a dividend. Creditors were also directed to show cause why a certificate should not be made by the referee recommending the bankrupt’s discharge. In the matter of William Dannenberg, bankrupt, Allegan, the trustee filed a re- port showing sale of the bankrupt’s in- terest in certain real estate in Allegan for the sum of $100 to Elizabeth Clemens, of Allegan. An order was made by the referee directing creditors to show cause why the sale should not be confirmed, the same to be heard at the referee’s office on Dee. 12. In the matter of Horatio W. Patterson and J. Earl Patterson, copartners as H. W. Patterson & Son and as individuals, Kalamazoo, the trustee filed his final re- port and account, showing total cash as- sets of the sum of $100. An order was made by the referee calling the final meeting of creditors at his office on Dec. 17, for the purpose of passing upon the final report and account, the payment of administration expenses and the declara- tion and payment of a dividend, provid- ing there are funds upon which to declare the same. Creditors were also directed to show cause why a certificate recom- mending the discharge of the bankrupts should not be made by the referee. Dec. 2—In the matter of Thomas Ford © Hitchcock, bankrupt, Three Rivers, the first meeting of creditors were held at the referee’s office. The bankrupt was present, but no creditors were present or represented. No claims were proved. An order was made determining the bankrupt’s exemptions as claimed. No trustee was appointed. The bankrupt was sworn and examined by the referee without a reporter, and his examination disclosing no assets except those claimed as exemptions, the meeting was adjourn- ed without day for the purpose of closing the estate. Dec. 3—In the matter of M. Henry Lane, former President of the Michigan Buggy Company, bankrupt of Kalamazoo, the Michigan Trust Company of Grand Rapids filed a bond, accepting the trust and the same was approved by the ref- eree. In the matter of Fred D. Lane and Edward Nolan, doing business as the Ben- ton Harbor Cigar Co., bankrupt, the trus- tee filed a report of exempted property, also a report showing the sale of the only assets, being accounts receivable, of the appraised value of $50 to the American National Bank of Benton Harbor for $25. An order was made by the referee di- recting creditors to show cause why the sale should not be confirmed. There will be no funds upon which to declare divi- dends to creditors, hardly sufficient to pay administration expenses. Dec. 4—In the matter of Albrecht Hin- richs, bankrupt, Kalamazoo, the inven- tory and report of appraisers were filed showing assets of the total appraised value of the sum of $3,011.01, and in accordance with the order made at the first creditors’ meeting, the property will be sold at private sale. In the matter of the Michigan Buggy Company, bankrupt, Kalamazoo, on the trustee’s objections to the allowance of the claim of the Northeast Electric Co., by stipulation of the attorneys for the trustee and claimant, it was agreed that the claim should be allowed for the sum of $28,436.26, the matter being thereby adjusted by a saving of $5,102.73 to the estate. An order was made by the ref- eree allowing the claim of A. Koyen for the sum of $961.25. On the trustee’s ob- jections to the allowance of the claims of Jenkins & Neeley, and the Union Auto Specialties, an order was made by the referee allowing the claims in the sum of $125.06, and $1,521.36, respectively. Dec. 5—In the matter of H. A. Fisher Co., a corporation, bankrupt, Kalamazoo, the trustee has filed objections to the allowance of the claims of Herbert Fisher, George Fisher and Morris Fisher, also the First National Bank of Kalamazoo, alleging that the claims are not entitled to be proved until an accounting has been had between the estate and the claimants. In the matter of D. W. Blanc, bank- rupt, Kalamazoo, an adjourned first meet- ing of creditors was held at the referee’s office and claims to the amount of $1,000 allowed. The meeting was further ad- journed to Dec. 10. 2.2. __ Hard To Keep Still. Mrs. Newbride came hurriedly into her husband’s study one morning. “Herbert, dear,” she said, “this recipe for lemon pie says to sit on a hot stove and stir constantly.” “Well, Alice,” replied her doting husband, “if you do sit on a hot stove I think you will find that you will stir constantly.” Grand Rapids. WANTED GROCERY SPECIALTY SALESMAN FOR MICHIGAN Good permanent position. ried man over thirty who is now working this trade. plies will be treated confidentially. stating salary expected, experience in detail and references. Answer Specialty Salesman, care Michigan Tradesman, Preference given to mar- Re- Write full particulars saan December 9, 1914 Honks From Auto City Council. Lansing, Dec, 7—Learn a few things about Lansing: Our population has increased over 175 per cent. since 1900, Two hundred manufacturing con- cerns, employing over 11,000 work- men, occupy plants aggregating over $22,000,000 in value. The motor cars of Ingham county are worth approximately $1,300,000 and statistics show that the county enjoys the prominence of having one auto- mobile to every forty-one inhabitants. D. J. Riordan (Reid, Murdock & Co.) spent several days last week in the Windy City. F,. Hastings leaves to-morrow for an extended trip through the South- ern states. The Lake Shore Railroad Co. has just completed extensive and much needed improvements on property ad- joining its freight house and passenger depot in this city. Last Saturday night our Council sent one of its members to the P. M. ‘depot to meet one of our guests from Grand Rapids and on the way he stopped at the Downey House and invited three other guests who arriv- ed earlier in the day to accompany him. Arriving at the depot the three guests covered themselves with robes and the driver of the car explained to Harry that the rear seat was not to be disturbed, as it contained eats for the banquet. When the speed of the car reached close to‘a sixty mile clip there came such a vocal explosion from the rear, that the windows rat- tled on both sides of the street, the driver was so unnerved that he barely missed a policeman, two street cars and a hack and Harry was so badly frightened that he forgot a portion of his speech, We have learned how to get on the good side of John Quincy Adams. It is very easy and simple. A large dish of nicely prepared spaghetti will do the trick. MICHIGAN TRADESMAN E. D. Allen is the only member of our Council to report a successful hunting trip and the only man we ever heard of who could kill a deer by shooting it through one ear only. We are inclined to believe that fright had something to do with it. A. very successful meeting of our Council was held last Saturday night. Grand Counselor M. S. Brown, of Saginaw; District Deputy Harry Hy- dorn, of Grand Rapids; Past Grand Counselor John Quincy Adams and H. W. Ireland, of Battle Creek, were present. A sumptuous Bohemian sup- per was served by the ladies at 6:30, after which Grand Counselor Brown and Past Grand Counselor Adams were introduced, each responding in a few well chosen words. both thank- ing and complimenting the ladies for their efforts in making a success »%f our Council meetings.. The Council was called to order in the lodge room at 8 and after the regular routine work was finished, John Gardner, of Howell, who represents the Clough & Warren Piano Co., was initiated into the mysteries of the order. Following the initiation Grand Counselor Brown was given an opportunity to deliver his official address, which he did in a masterly manner, touching upon the history and achievements of the order up to the present time and unfolding the plans of the Grand Council for the ensuing year; also complimenting the ritualistic work of our Council, making especial mention of the effic- ient work of Conductor Oviatt and Junior Counselor Frantz. District Deputy Harry Hydorn followed with a few well directed criticism, finish- ing with some “standard” oratory for which he is famous. The Council was closed at 11:30 and all repaired to the dining room where light refreshments were in readiness and a very pleasant social hour was spent, in which James F. Hammell was master of cere- monies. It was demonstrated very clearly that the ladies of our Council are equal to any occasion, as several, including Mesdames Tooley, Roberts, Fritz and Kinney, responded very cleverly to the friendly explosions of wit and humor coughed up bv the genial toastmaster. Messrs. Brown, of Saginaw, and Adams, of Battle Creek, were the principal speakers and a verbal game of tag was indulged in by the toastmaster, Messrs. Hydorn, of Grand Rapids, Moody, of Lan- sing, and Gardner, of Howell. We were very fortunate in having as one of our guests H. W. Ireland, of Sun- shine biscuit fame, who rendered sev- eral solos of his own composition, which were thoroughly appreciated. We wish to publicly apologize to our distinguished guests of Saturday night for the pure cussedness of a ford car which was to convey them from the Council rooms to the hotel at 1 a.m. By way. of explanation we might say that the blamed thing seemed all right, but simply wouldn't start. Even Harry, who formerly owned the car, couldn’t start it. Fin- ally, after everybody else had gone and the guests were nearing the hotel afoot, we remembered a little kink which had been learned by experience but almost forgotten and the car was started without further trouble, but too late to accommodate our guests, Bullen. —__-_—-e22________ Doings in the Buckeye State. Written for the Tradesman. Fake advertising was administered knock-out drops at the mock trial conducted by the Youngstown Ad- vertisers’ Club, the Judge instructing the jury to render a verdict of guilty in the case. Defendant was charged with advertising a $50,000 stock of men’s clothing at ruinous reduction in prices, or specifically of selling overcoats valued at $55 for $13.78. The trial was regularly conducted before = 3 a local judge, lawyers for defense at- tempting to show that the overcoat might have a value of $55 in Alaska, and also urged the good reputation of the accused. The Club has declared war against the fake advertisers of Youngstown. ~ Champion corn growers of the State, including 1056 men, women and chil- dren, have been visiting Washington, Philadelphia and New York as guests of the Ohio Agricultural commission. Every county was represented, the largest delegation of seventy-eight coming from Miami. Dayton hopes to have its new gar- bage reduction plant completed by May 1. Springfield has been entertaining the first National Convention of city managers and Michigan was repre- sented by O. €, Carr of Cadillac, Chas. Ruger of Manistee and C. E. Chappell of Big Rapids. This is Good Will week in Dayton, with special emphasis placed on the work of charity and philanthropy. The Averbeck Drug Co., of Youngs- town, which recently sustained a fire loss of $10,000, has resumed business. Dayton will have a community Christmas tree. Retail cigar and tobacco merchants of Youngstown are protesting against the granting of licenses to fly-by- night auction merchants who are oper- ating there. The Supreme Court, with three dis- senting opinions, has knocked out the sales-by-weight law, the vote standing three and four. Almond Griffen. Help her back for more. Us Family Milkman Your customers will like it in their cooking and baking. General Offices: Make the Grocer the e Everyone of your customers now pays the milk peddler $3.00 per month (some pay much more) which ought to go to you. You must supply their sugar and get very little profit out of it. There is no reason why you shouldn't supply their milk for you can give them better service—and clean, sweet, pure milk—and you can make money doing it. You can switch the milk trade to your store by building up a sale on CARNATION MILK | From Contented Cows And you will find it easier to switch your customers to evaporated milk if you offer them Carnation Milk. Our advertising is educating people to use evaporated milk—it is turning into the grocer’s cash drawers the money now paid the milk peddler. You can help the good work along. When a customer ask for evaporated milk, give her Carnation, the brand that will please her and bring Your jobber carries it. PACIFIC COAST CONDENSED MILK CO. Seattle, Washington Ss
ll
Secret.
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MICHIGAN TRADESMAN
December 9, 1914
——— = aR i > ei)
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Movements of Merchants.
Otsego—Nick Blass has opened a
bakery here.
Freeland—R. W. Delaney has open-
ed a bakery.
- Greenville—W. Zuller has opened
a branch grocery store on the North
side.
Whitehall—D. Van Volkenburg suc-
ceeds O. N. Dyboig in the plumbing
business.
Leetsville—E. N. Phelps succeeds
Gosling, Towers & Cole Bros. in gen-
eral trade.
Battle Creek—H. S. Bailey has en-
gaged in the grocery business at 129
West Main street.
Charlotte—The George H. Tubbs
Co. has opened a grocery store, meat
market and bakery.
Saranac—Conner & Keller succeed
Bussier & Conner in the restaurant
and billiard business.
Mt. Pleasant—Fire destroyed the
interior of the E. B. Muller & Co.
chicory plant Dec. 1.
Lansing—Frank Freshour, former-
ly of Eaton Rapids, has engaged in
the grocery business here.
Alpena—The Great Lakes Stone and
Lime Co. has increased its capital
stock from $1,500 to $1,750.
Dewitt—C. E. Forbes’ has sold his
stock of groceries to Leon Palmer,
who will continue the business.
Traverse City—C. E. Halstead, re-
cently of Flint, succeeds F. L. Kelder-
house in the grocery business.
Lapeer—Norman Crain will open a
clothing and men’s furnishing goods
store in the Opera House block about
Dec. 19.
Ellsworth—The Spring Drug Co.,
of East Jordan, has opened a branch
store under the management of
George Hunter.
Benton Harbor—John H. Udbye,
of Port Huron, has purchased the G.
H. Campbell book stock
continue the business.
Middleton—Reynolds & Otto have
sold their stock of general merchan-
dise to Ernest Crook, of Milan, who
has taken possession.
Eaton Rapids—H. L. Boice has
opened a branch confectionery and
bazaar store on South Main street
under the management of L. F. Hos-
ler.
‘Midland—Thomas J. Kelly has sold
his hardware stock to William Gib-
son, who will continue the business
under the style of the Gibson Hard-
ware Co.
Nashville—W. C. Clark has pur-
chased the plant of the Nashville
Creamery Co. and will dismantle it
and fit it up for storage and ship-
ping purposes,
and will
Bangor—The Avalon Dairy Co. has
been incorporated with an authorized
capital stock of $15,000, all of which
has been subscribed and $12,000 paid
in in property.
Detroit—The Bader Tailoring Co.
has been incorporated with an author-
ized capital stock of $3,000, all of
which has been subscribed and paid
in in property.
Lake Odessa—William and Mathew
Naber have purchased the Williams
grocery stock and will continue the
business at the same location under
the style of Naber Bros.
Detroit—The Economy Gasoline
and Oil Co, has been incorporated
with an authorized capital stock of
$1,800, all of which has been sub-
scribed and paid in in cash.
Crystal—John and C. G. Orcutt have
formed a copartnership and purchased
the Fred Kimball store building which
they will occupy with a stock of har-
ness supplies, about Dec. 15.
Detroit—The Detroit Soluble Oil
Co. has been incorporated with an au-
thorized capital stock of $5,000, of
‘which amount $3,150 has been sub-
scribed and $1,225 paid in in cash.
Menominee—The Christy Account
Register Co. has been incorporated
with an authorized capital stock of
$25,000, of which amount $12,500 has
been ae and $2,500 paid in
in cash,
Benton Harbor—The Racine Auto
Specialty Sales Co. has been incor-
porated with an authorized capital
stock of $25,000, of which amount
$16,000 has been subscribed and $2,500
paid in in cash.
Jackson—C. M. Dodge has sold his
interest in the Dodge & Gillen gro-
cery stock to H. W. Bealls and the
business will be continued at the same
location on Mechanic street under
the style of Gillen & Bealls.
Manistique—Isackson Bros. & Co.,
dealer in hides, furs, pelts, tallow,
iron, rope, rubber, etc., has been in-
corporated with an authorized capital
stock of $1,000, all of which has been
subscribed and paid in in cash.
Detroit—Elmer W. Brown & Co.,
‘dealer in automobile supplies and ac-
cessories, has been incorporated with
an authorized capital stock of $5,000,
of which amount $2,500 has been sub-
scribed and $1,500 paid in in cash.
Saranac—Compton & Houserman,
grocery and meat dealers, have dis-
solved partnership. Herman Houser-
man will continue the meat market
under his own name and Henry Comp-
ton will continue the grocery busi-
ness,
Gladwin—Wright & Burton have
dissolved partnership. M. H. Wright
has. taken over the grocery and hard-
ware stock and will continue the busi-
ness at the same location and F. E.
Burton will continue the dry goods
business.
Hart—Charles Chapman and Fred
DuVall, of Belding, have formed a co-
partnership and purchased the S. S.
Skelton stock of general merchandise
and will take possession Dec. 14 and
continue the business under the style
of Chapman & DuVall.
Covert—John R. Spelman has merg-
ed his grocery business into a stock
company under the style of the Spel-
man Grocery Co. with an authorized
capital stock of $3,500 common and
$1,500 preferred, of which amounts
$3,000 has been subscribed and $2,250
paid in in cash.
Charlotte—F. H. Mott received
stock valued at $250 as administrator:
fee from the Hall Bros. Grocery Co.
and has removed it, in connection
with the new stock which he has
added thereto, to a store building on
Prairie street, where he will continue
the business under the style of the
F. H. Mott Grocery Co.
Kalamazoo—When a clerk locked
a bull pup in the Tackleberry millinery
store he little realized what the result
would be. When the store was open-
ed for business in the morning, the
place presented the appearance of
having been wrecked. The owner says
the damage will run into hundreds of
dollars. The pup seemed to delight
in tearing to pieces hats that were
trimmed with valuable feathers. When
found the dog was sleeping among
arificial flowers in a display window.
Manufacturing Matters.
Jackson—The Palmer Gauge Co.
has increased its capital stock from
$25,000 to $50,000.
Cheboygan—LeRoy Piano and Or-
gan Co. has been incorporated with
an authorized capital stock of $25,000,
of which amount $13,070 has been
subscribed and $3,550 paid in in cash.
Sturgis—C. Wiersema has reopened
the plant of the Wiersema Manufac-
turing Co., which has been closed for
the past two years. The company
manufactures magazine stands and
novelties.
Nashville—The recently organized
Nashville Farmers’ Co-Operative
Creamery Association has purchased
property which will be converted into
a model creamery plant and ready
for occupancy about Jan. 2.
Detroit—The Cadillac Can Co.,
manufacturer of metal cans, cases
and other stamp work, has been in-
corporated with an authorized capital
stock of $12,000, of which amount
$7,000 has been subscribed and paid
in in cash,
Niles—The Michigan Wire Goods
Co., manufacturer and dealer in mole
traps, wire scoops, wire forks, doll
beds, etc., has been incorporated with
an authorized capital stock of $20,-
000, of which amount $11,500 has been
subscribed and $2,000 paid in in cash.
Muskegon—The Muskegon Knitting
Mills “has increased its capital stock to
$100,000, $52,000 being preferred and
$48,000 being common, both all paid
in. L. P. Haight holds all the prefer-
red and $4,800 of the common. Grace
C, Haight holds $43,000 of the com-
mon.
Walloon Lake—William Grund’s
saw and shingle mill at Walloon
Lake, was completely razed and
the machinery destroyed by fire of
unknown origin Saturday night. The
villagers formed bucket brigades, but
the blaze had gained such headway
when discovered that efforts were
fruitless. The loss is estimated at
$12,000, partly insured. The mill was
shut down in June for overhauling.
—_~+-.____
- Andrew Ross Forms New Food Co.
The secret of the movements of
Andrew Ross, late sales manager of
the Kellogg Toasted Corn Flake Co.,
is out. There is no secret that Mr.
Ross meant to make some breakfast
food when he left Kellogg and had
secured the desired product, but he
was very reluctant to let it be known
what he would make.
Now it turns out that the Ross
Food Co. has been formed with cap-
ital stock of $300,000; directors, An-
drew Ross, of Battle Creek, Mich.;
George C. Lewis, Mattie F. Tice and
Verna C. Eckhardt, of Lockport, N.
Y., and a petition for charter was
made public last week.
Nothing is yet stated as to what
Mr. Ross’s concern will make or
where, but common report says it
will be a product similar to shredded
wheat and will be made in Buffalo,’
where Mr. Ross has secured a factory
which he is equipping with the neces-
sary machinery.
—_>-2-___
W. M. Howe, official organizer of
the National Retail Grocers’ Associa-
tion, was in the city Sunday in con-
ference with State Secretary Fuller.
He left Monday morning for Battle
Creek, where he expected to organize
a Retail Grocers’ Association that
evening. This organization was pre-
ceded by a banquet at the Chamber
of Commerce rooms tendered by E.
D. Strain, the Battle Creek baker.
Following the organization at Battle
Creek, Mr. Howe expects to organize
Albion, Hastings, Grand Ledge, Lo-
well, Ionia and Muskegon in the
order named. During the past two
weeks he effected organizations at
St. Johns, Owosso, Hillsdale and Te-
cumseh.
—_+<-+___
James A. Cole and Arthur E. Peck
have succeeded Gould, Liebler & Co.
in the grocery business at 427 Jeffer-
son avenue. Mr. Peck was formerly
employed in the general offices of the
Grand Rapids & Indiana Railway and
Mr. Cole was last engaged as a farmer,
but previously had been employed by
other firms in the grocery business
in this city.
—— +2.
George P. Wendell and daughter,
Sylvia Cook, under the partnership
style of Wendell & Cook, have suc-
ceeded George P. Roup in the gro-
cery business at 1222 Monroe avenue.
Mr. Wendell. had been a_ huckster
here for a great many years.
—_2 ++
H. H. Swanson, formerly employed
by the Fox Typewriter Co. as service
man, has started in business for him-
self at 953 South Division avenue,
handling a line of phonographs and
typewriters,
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December 9, 1914
MICHIGAN TRADESMAN
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ROCERY“*> PRODUCE. MARKET
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Review of the Grand Rapids Produce
Market.
Apples—The price ranges from $2.25
@4 per bbl.
Bananas—The price is steady at $3
per hundred pounds. The price per
bunch is $1.25@2.
Beets—60c per bu.
Brussels Sprouts—20c per qt. box.
Butter—The market is decidedly
easier, the tendency being lower in all
leading markets. This is due largely
to the long-continued mild weather,
causing a proportion of fresh goods
to come to market exceptionally heavy
for the season. Holders of cooler
goods also are anxious to unload on
account of depressed conditions and
are pushing out all the stock possible,
shading prices where necessary to ef-
fect sales. Fancy creamery is quot-
ed at 33c in tubs and 34@35c in prints.
Local dealers pay 26c for No. 1 dairy,
15@18c for packing stock.
Cabbage—50c per bu.
Cauliflower—$1.50 per doz.
Celery—$1 per box of 3 to 4 doz.
Celery Cabbage—$2.50 per dozen
packages.
Christmas Decorations—Holly, $3.25
@3.50 per case; Holly wreaths, $1.25
for single and $2.25 for double; Ever-
green, 80c per 20 yard coil; Xmas
trees, $1 per bundle. .
Cocoanuts—$4.25 per sack contain-
ing 100.
Cranberries — Cape Cod _ Late
Howes are in steady demand at $6.50
per bbl.
Cucumbers—$1.50 per doz. for hot
house.
Eggs—The market has held steady
for the week. There is a plentiful
supply considering the demand, which
is not heavy. Refrigerator stock is
going out to a large proportion of the’
trade which does not demand strictly
fresh goods. On refrigerator stock
holders have a weak view of the situa-
tion and are not making sales where
necessary to make concessions. Lo-
cal dealers pay 30c for case count
and 33@84c for candled.
Grape Fruit—$2.50 for Florida all
sizes. The market is well supplied
and stocks are very fine.
Grapes—Malagas, $5@6 per keg.
Green Onions—35c for Shallots.
Honey—18c per lb. for white clov-
er and 16c for dark.
Lemons—Californias and Verdellis,
$3.75.
Letttice—Southern head, $1.75 per
bu.; hot house leaf, 8c per Ib.
Nuts—Almonds, 18c per 1b.; _ fil-
berts, 15c per lb.; pecans, 15c per 1b.;
walnuts, 19c for Grenoble and Cali-
fornia; 17c for Naples; Michigan
chestnuts, 18c.
Onions—The market is firm on the
recent advance to $1.50 per 100 lbs.
for red and yellow and $1.75 for white;
Spanish, $1.25 per crate.
Oranges—California Navels are now
in market, commanding $3.25 per box
for all sizes. The fruit is fine in both
quality and appearance. Valencias
command $4.50 and Floridas fetch
$2.50.
Pop Corn—$1.75 per bu. for ear, 4c
per lb. for shelled.
Potatoes—The market is about the
same as a week ago. Local dealers
hold at 35@40c. Country buyers are
paying 24@2’7c.
Poultry—In both live and dressed
stock the situation has been very dull
and quiet. Since Thanksgiving large
holding carried over and the receipts
the first week have exceeded the de-
mand. A large amount has_ been
forced into freezers on account of the
soft weather. Local dealers pay 9c
for springs and fowls; 7c for old
roosters; 10c for geese; 10c for ducks;
12@15c for No. 1 turkeys and 10c for
old toms. These prices are 2c a pound
more than live weight.
Radishes—35c per doz. bunches for
round or long, hot house grown.
Squash—$1.50 per 100 lbs. for Hub-
bard.
Sweet Potatoes—Kiln dried Dela-
wares command $1.45 per hamper.
Turnips—50c per bu.
Veal—Buyers pay 8@12c according
to quality.
—_—_-—-—
Swain Earle & Co., the old and
highly respected tea and coffee im-
porting firm of Boston, have been
fortunate enough to secure the ser-
vice of Eugene A. Welch, of Kalama-
zoo, as their Western representative.
——_2>+>_____
Jacob Schipper has bought out the
grocery peddling business formerly
conducted by Peter Veenstra from
his residence, 824 Humboldt street.
Mr. Schipper will take up his resi-
dence at this address next spring.
—_2-.____
Nick Kik, formerly clerk of Police
Court, and who for a time was a mem-
ber of the firm of Brenner & Kik,
operating the Western Michigan Pro-
duce Co., 49 North Market avenue,
has succeeded the firm.
——_>++___
A. F. Sytsma will have a formal
opening of his new dry goods and
shoe store at the corner of Ann street
and North Coit avenue Dec. 12.
—___s~¢ > __
Fred Maier has suceeded the Sea-
mon Sisters in the millinery business.
at 615 Lyon street. The business is
in charge of Mrs. F. Maier.
——_>2~+—___
Joseph Bertram, formerly employed
by the Rauser Sausage Co., has suc-
ceeded Fred Kurze in the meat busi-
ness at 333 Bridge street.
The Grocery Market.
Sugar—Refined sugar is nominally
unchanged on the basis of 5.10c
for granulated, although most of the
refiners will sell at 5c flat. The cause
of the heaviness is the accumulation
of raws and the fact that refiners are
hot falling over themselves to buy.
The consumptive demand for refined
sugar is fair. Michigan granulated
is moving on a 4.90c basis.
Tea—The market remains about the
same, being strong in all lines and
particularly so in low and medium
grade Japans. Sales are showing a
little more activity, as the heavy
stocks ordered out in August by re-
tailers on account of the European
war are getting reduced.
Coffee—Rio and Santos of all
grades are in very quiet demand at
ruling prices. There seems to be no
reason to expect any special improve-
ment either in prices or activity in
the near future; certainly not until
after the first of the year. Conditions
are reported a little better in Brazil,
but the situation there still leaves
much to be desired. Mild grades are
unchanged and also quiet. Java and
Mocha are quiet at ruling figures.
Canned Fruits—The market on Cali-
fornia and Southern fruits is dull, and
prices are nominal. Hawaiian pine-
apple is weak and Southern — stock
easy. Gallon apples are dull, with
prices in buyers’ favor.
Canned Vegetables—Because of the
limited demand and some pressure to
sell the market for Southern tomatoes
is easier. Advices have reached this
country during the week that the
supply of French canned mushrooms,
at least of this year’s pack, will be
practically nil, as the industry is dead
for the time being. Prices are very
high, hotel mushrooms commanding
$18 in a large way. Corn is very
steady, with holders not pressing for
sale. The demand is fair. The only
enquiry for peas is for the lower
grades, which are fairly plentiful. Peas
are inactive, although holders do not
seem disposed to force business, and
the market is steady on the basis of
previous quotations. String beans are
inactive, but the tone of the market
is steady. In other vegetables trade
is slow and prices nominal.
Canned Fish—Offerings of domes-
tic sardines are light and the market
strong. The advance of 10c a dozen in
prices for key-opening quarter oils
and mustards becomes effective to-
day. Salmon is quiet but firm. Lob-
ster is unsettled, with prices more in
home buyers’ favor owing to the cut-
ting off of the export outlet.
Dried Fruits—Demand for Coast
products for forward shipments is
light and business in spot stock is
slow. However, the general tone of
the market is firm, as offerings from
primary sources are comparatively
small and available spot supplies are
rather light for the season in most
lines. California prunes are firm on
30s to 90s, with a premium of half a
cent a pound generally demanded on
the larger sizes because-.of scarcity.
On the spot here the tone of the mar-
ket is firm under increasing demand.
Interest in spot goods is steadily
growing, although at present business
. 5
is of a moderate jobbing character and
less than usual at this time of the
year. Peaches and apricots are exact-
ly where they were a week ago.
Raisins and currants are unchanged,
the large sales for the holiday season
having already been made. Dates are
about 4c higher, owing to the pros-
pective scarcity. Figs are also firm
and are working up for the same
reason. Citron is unchanged and
quiet.
Nuts—Almonds are scarce. Wal-
nuts are in fair supply. Filberts are
comparatively scarce and the market
is firm. Brazil nuts are 4c lower.
Pecans are in limited supply and
lower.
Molasses—The situation in the
South shows little change, for the re-
ceipts are being held back and full
quotations are asked by the planters,
who have financed a large portion
of the crop of sugar and do not need
to press molasses. The yield will be
small and the trade looks for a period
of high prices. The movement of
grocery grades on contracts is good,
reflecting the seasonable tendency.
Rice—The market is quiet with
merely a routine movement for actual
needs of the trade. At the same time,
the tone continued good and _ there
was little disposition to make con-
cessions.
Cheese—The market is firm, with a
seasonable consumptive demand, es-
pecially with fancy June and Septem-
ber cheese. The market is about 4c
higher than a week ago. Stocks are
about normal and an increased de-
mand is looked for, but not very much
change in price.
Provision—All cuts of smoked
meats are steady, with prices about
the same as last week. There is a
seasonable consumptive demand. Pure
lard is steady, at a decline of %c and
compound is firm and _ unchanged.
Both are in fair demand. Barreled
pork, canned meats and dried beef are
all unchanged and in light demand.
Salt Fish—The demand for mackerel
is very light and this applies to all
grades, including Norways and Irish.
The receipts of Norway fish are am-
ple for the demand; in fact, more than
ample, and prices are about unchang-
ed. Cod, hake and haddock are quiet,
owing to the warm weather, but
steady as to price.
Barry Bros. & Curtis, whose drug
stock at Harrietta was recently de-
stroyed by fire, have re-engaged in
business there. The Hazeltine & Per-
kins Drug Co. furnished the stock.
——_>-2
Effie Reddeman, formerly employed
by Mrs. Emma Salt in the millinery
line at 1169 Madison avenue, has suc-
ceeded the latter.
——-2-———__
Otto T. Neef, formerly chef at the
Morton House, has purchased John
Demmink’s meat marke‘, at 456 North
College avenue.
Ludolf C. Schuiling has succeeded
his father, William Schuiling, in the
grocery business at 1145 East Fulton
street.
—_——_++ +
John Garrison succeeds C. E. John-
son in the grocery business at 463
North College avenue,
MICHIGAN TRADESMAN
December 9, 1914
DETROIT DETONATIONS.
Cogent Criticisms From Michigan’s
Metropolis.
Detroit, Dec. 8—Learn one thing
each week about Detroit: The total
output of milk cans is 100,000 annually.
A Detroit plant makes 75,000 of these.
Cadillac Council will hold its regu-
lar monthly meeting next Saturday
night, Dec. 12, at 109 Congress street.
Tom Burton (Lisk Manufacturing
Co., Canadaigua, N. Y.) is hereby
awarded the palm as the leading op-
timist. “Sure,” said he to us the other
day, “I would have had a fine year
if it hadn’t been for January, Febru-
ary, March, May, August, September,
October and November.”
Andrew Black, dry goods merchant
at 1789 Michigan avenue, has been
confined to his home by illness during
the past week. At this writing he is
rapidly recovering and expects to be
out again in a few days.
he soldiers of Europe are being
accorded every kindness. The Allies
are going to have a special cemetery
made for the Indian fighters.
George B. Forrester, of Deckerville,
was in Detroit last week looking after
the interest of his general store.
F. B, Busby has opened an office
at 2315 Dime Bank building. He will
act as Detroit representative for
Rowland, William & Harvey, of Phila-
delphia, manufacturers of springs for
touring cars and auto trucks.
H. B. Wilcox, prominent member of
Grand Rapids Council, and represen-
ative for Peck, Johnson & Co., of the
same city, was in Detroit last week.
B. Hack, who conducted a general
dry goods store on Michigan avenue,
has moved into a new store at 1309
Warren avenue, West.
The statesman who was billed to
speak in Detroit last week uncon-
sciously delivered a strong temper-
ance sermon.
The Studebaker Auto Co. entertain-_
ed fifty of its salesmen at the Tullar
roof garden last Thursday evening.
Among the speakers were F. B. Amon
and L, J. Olsen, Detroit salesmen for
the company.
The Detroit Free Press displayed
in large scare head type the unfor-
tunate plight of the Democratic
Speaker of the House of Representa-
tives in Detroit last week. Ex-Presi-
dent Taft, who spoke a night or two
later, received the regular type head-
ing. Taft was sober, while Champ
Clark was drunk. . All of which goes
to show the notoriety a man geis
when he becomes a disciple of John
Barleycorn.
Did you know that the 1911 census
gave France a population of 39,602,258
persons?
Burglars cut a hole in the window
of the jewelry store of M. Freidburg,
212 Griswold street, last Friday and
extracted jewelry to the value of about
$350.
E. Bishop, Byron,
general mer-
chant, was a business visitor in De-
troit last week.
Uncle Sam is cutting into clergy-
men’s fees at the rate of a dime a
marriage. Uncle Sam undoubtedly
figures that after a couple gets mar-
ried there won’t be any tax money
C. R. Cook, President of the Colo-
nial Garment Co., left for New York
last week where he will try to obtain
orders from foreign countries. Com-
mission men have been in corres-
pondence with the Export Bureau of
the Board of Commerce. The work
of the Bureau is proving of great
value to Michigan manufacturers.
According to a scientific journal,
French scientists claim the brain is
not necessary. This should not prove
a surprise. There are many people
whom we always thought had none
who managed to live nicely.
Elmer C. Puffer, proprietor of the
Dresden Hotel, at Flint, is going to
give a Christmas dinner to 100 of
Flint’s poor children, without regard
to creed or color. This philanthropic
work by Mr. Puffer is deserving of
great praise. The fact that at that
time of the year the hotel business is
very quiet will make it an ideal time
for the proprietor to give the spread
to the city’s waifs.
E. H.. Warner, department mana-
ger for Burnham, Stoepel & Co., left
Sunday for New York. Accompany-
ing Mr. Warner was his wife, who
will consult a heart specialist.
The General Electrical and Engin-
eering Co., 81 Broadway, has leased
the store at 61 East Elizabeth street
for a term of three years.
F, W. Smelker, well-known drug-
gist of Lake Odessa, was in the city
on a business trip last week.
The news of the resignation of Syd-
ney C. Pungs, for the past few years
representative for Burnham, Stoepel
& Co. will be received with regret by
his many friends and acquaintances.
Few traveling men have made more
and cioser friends‘ among the trade
than has Mr. Pungs. For a number of
years he covered a portion of North-
ern Michigan, besides Flint, Saginaw
and Bay City. The past year he call-
ed on trade in the latter three towns
only. Mr. Pungs has not decided as
yet on his future course, but whatever
it is, the well wishes of his hosts of
friends will go with him. Frank
Whitton, a special representative of
the house for a number of years and
a man of fine personality and plenty
of experience in the dry goods field,
will succeed Mr. Pungs. Although he
may not return to the territory it will
not be until a -new generation has
taken the places of the present gener-
ation among the dry goods and cloth-
ing merchants, that “Syd” Pungs and
his smile will be forgotten.
Many a word spoken in jest sounds
foolish.
The fact that whisky will make men
fight is no sign that the countries in
Europe will be weakened by discon-
tinuing its use among their soldiers.
The W. B. Jarvis Co., one of the
best known sporting goods stores in
the city, announces its intention of
closing out its stock in this city and
will concentrate its efforts in the
wholesale business, with headquarters
in Grand Rapids. The Jarvis Co.
manufactures the Ty Cobb line of
athletic goods.
C. C. Becker, who already conducts
a shoe store on Gratiot avenue, has
opened another up-to-date store at
He Griswold street opposite the city
all.
A man in Franklin, Ind., has dis-
covered how to produce fall crops
of strawberries. It is easier to pro-
duce strawberries in the fall than it
is to produce the price for fall straw-
berries, however.
Gordon Gunniss, of Algonac, is a
good business man; also Gordon is
an extremely good fellow. Last week
he was in Detroit and we would sim-
ply chronicle the visit as on a busi-
ness trip in the interests of his drug.
store, but as his face showed a smile
of happiness and satisfaction a bit out
of the ordinary, enquiries were made,
with the result that Gordon gets a
trifle more space this week than if he
were merely using the usual good
judgment of coming to the Detroit
market to buy goods. Here’s what our
enquiries brought forth: On Novem-
ber 25 Mr. Gunniss and Miss Margaret
Grace Newton, a charming young
lady at Detroit, were joined together
in the holy bonds of matrimony—
hence the smile of satisfaction (which
most newlyweds have). We had one
ourselves twelve years ago for about
three weeks. The Tradesman joins
with the hosts of friends of Mr. and
Mrs. Gunniss in wishing their wedded
life one of continual happiness and the
writer of these columns wishes to
congratulate Mr. Gunniss on his ex-
tremely good judgment in selecting
a young lady from Detroit to share
his joys and sorrows.
The jewelry store of Szymanski
Brothers, 1850 Michigan avenue, was
entered by burglars, who escaped with
$150 worth of merchandise.
F. George Walker, well known De-
troiter, has taken charge of the local
office of the Royal Equipment Co., of
Bridgeport, Conh. The offices are
located at 1028 Dime Bank Building.
Blifield & Posner have opened an
up-to-date dry goods and furnishing
goods store at 1101 Warren avenue,
West.
C. G. Cole, of Bad Axe, was a busi-
ness visitor in Detroit last week. Mr.
Cole is well known to many of the
local jobbers. He conducts a general
store.
The dancing party given by Detroit
Council last Saturday evening was not
only the best of the season but the
most successful in several seasons.
As an added attraction to the party
a well-known dancing professor was
engaged to teach all who desired to
learn the latest dances and the large
crowd demonstrated that it was their
desire to learn all the new fantastic
steps. The innovation will be con-
tinued indefinitely. The parties, in-
cluding refreshments, are absolutely
free to members and _ prospective
members.
But how are we going to do our
shopping early when pay day doesn’t
come until the 20th and the 20th falls
on Sunday?
Two young men entered Samuel
Koin’s clothing store, 619 Moran
street, at noon last Saturday and after
flashing a gun on Miss Hannah Koin,
a clerk, the only occupant in the store,
emptied the cash register of its con-
tents and disappeared.
Business in some lines may have
fallen off in November, but the so-
ciety of bandits and bad burglars must
have shown a decided gain in De-
troit.
J. N. Zill, well-known Romeo dry
goods merchant, was in Detroit on
a business trip last week.
The reason we were unable to con-
tribute our usual page of news last
week was because we were in Grand
Rapids.
Fred.. Larrett, manager of the
Grand Rapids office for Burnham,
Stoepel & Co., underwent an opera-
tion at Grace hospital, in this city,
last Thursday and sucessfully passed
through the ordeal. He hopes to be
able to leave the hospital in about two
weeks.. The territory is being looked
after by Glen Begole.
One is inclined to believe that Ger-
many is not as barbarous as some
would like to make us believe. Ac-
cording to a report, a British prisoner
slapped one of his guards and the only
punishment he received was a ten
year sentence in prison.
In anticipation of a record breaking
season next year the Peninsular Stove
Co, is adding 75.000 square feet to its
plant in West Fort street by connect-
ing its present buildings with those
recently acquired from the Detroit
Terminal Storage Co. The Stove Co.,
now the largest in the world, covers
3,375,000 feet of floor space.
Mr. Graham, who recently purchas-
ed the drug stock of O. C. Palmer,
Eaton Rapids, was in Detroit on a
business trip last week.
F. Friedman has opened a dry goods
and furnishing goods store at 1090
McDougall avenue.
The Shaffner-Hoffman Co., recently
organized, with temporary offices in
the Penobscot building, has moved
into latger quarters in the old Tele-
graph building at the corner of Gris-
wold and Congress streets.
Rudolph Seewald, who has_ been
covering a portion of the Western
Michigan territory for the past three
years for Edson, Moore & Co., has
been transferred to the territory form-
erly covered by Harry Gale in the
Southern part of the State. He will
‘assume his new duties after Jan. 1.
Frank Dreese, dry goods and cloth-
ing merchant of Grayling, was a De-
troit visitor this week.
The way we understand it, since the
warring countries placed the ban on
Quaker Coffee Fame—
Honest As Its Name
WoRrDEN GROCER COMPANY
Grand Rapids—Kalamazoo
THE PROMPT SHIPPERS
Rane,
Ea caine oa
eee reer
wait
error rant raertar
wa ane ce
§
Lig
ie
Eee RIEN RAS COE,
December 9, 1914
MICHIGAN TRADESMAN . 7
intoxicants, they are willing that the
oe should be shot but not half
shot.
The friends of Ed. Mayers, Edson,
Moore & Co.’s best known city sales-
man, will be shocked to hear this little
story about him: The ward where he
lives is to be divided into three wards,
thus creating two more aldermen, and
there is strong talk of placing the
genial Edward in one of the offices.
Think of it! E. J. Mayers, for years
an honored and trusted citizen of De-
troit, with hair that has turned gray
from hard work and honest labor, to
wind up such a sublime life by becom-
ing an alderman! No wonder his
friends are all shocked, even if they
will all vote for him.
C. C. Homan, the past five years
general purchasing agent fer the
Wileys-Overland Co., of Toledo, has
joined forces with the Gould Storage
Battery Co. and will make his head-
quarters in Detroit at the company’s
office, 604 Kerr building.
i. Lutes, Richmond druggist,
was in Detroit on a business visit last
week.
The Briscoe Motor Co., of Jackson,
has opened a Detroit branch at 603
Woodward avenue.
The fine new factory building at
the corner of East Grand Boulevard
and Hastings street, being erected for
I. L. Scheinman & Co., is rapidly near-
ing completion. The building is of
reinforced concrete construction, two
stories high and wholly fireproof..
Those fellows who keep tab on the
Windsor visitors and shoppers
wouldn’t be able to do so if they
were out looking after their custom-
ers’ requirements, as they should be.
Michael Schmidt, of Ubly, was in
Detroit a few days ago and while in
the city purchased an entire new stock
of dry goods and furnishing goods.
He hopes to give Ubly one of the best
and most up-to-date stores of its
kind in the country and from all
available news about Mr. Schmidt his
hopes are sure to be realized.
What is the retail merchant doing
to combat the mail order houses?
The only wireless telegraph and
telephone shop and laboratory west
of New York is in Detroit.
B. Fruydl, dry goods merchant of
Northville, was in Detroit on business
this week,
William D. Traitel, who represents
a Chicago house but has the good
judgment to make his headquarters in
Detroit, says that he has always had
a “pipe” working for his firm—in fact,
he has had several pipes—because he
represent a pipe house, M. Linkman
& Co., of Chicago. Bill is one of
those fellows who has such a pleasing
personality and mellow pleading voice
that he could sell pipes to the Presi-
dent of the W. C. T. U.. He is also
an active member of Detroit Council.
If friends were dollars. Bill Traitel
wouldn’t have to work any more.
_G. Young (A, Krolik & Co.) is de-
sirous of knowing what days Secre-
tary Daniels has set aside for the
navy to take up crochet work.
J. B. Mansfield, Vice-President and
general manager of the J. E. Bolles
Iron and Wire Works, left last week
for a trip to New York where he
attended the annual convention of the
National Association of Mechanical
Engineers.
Members of the Wholesale Mer-
chants’ Bureau of the Detroit Board
of Commerce have set Dec. 29 as the
date of the annual dinner to the
salesmen. This is an event that is
looked forward to with great pleasure
by the salesmen, 1,300 attending the
event last year. Among the leading
speakets for this year will be Newell
Dwight Hillis and Edwin R. Weeks,
of Binghamton, N. Y. The affair will
be held in the Board of Commerce
building.
Walter J. Brady, one of the oldest
and best known automobile salesmen
in the country, has joined the Max-
well Motor Co, and will act as special
sales representative.
Battlefield trenches, says an Eastern
paper, are now dug as quickly as de-
sired by the use of explosives. They
are quickly filled by the same metiod
also.
Blakely & Blakely, of Pontiac,
have purchased the furnishing goods
stock of Howland & Broadwell, 1003
Mack avenue.
Charles E. Love, Secretary and
Treasurer of the Art Glass Co., 74
East Fort street, died suddenly last
Sunday afternoon. Mr. Love was
well known in business and political
circles, having served as assistant cor-
poration counsel for a number of
years. He was 44 years old and is
survived by a widow.
The Enamel Cement Block Co. has
closed negotiations whereby it takes
over the business of the Concrete
Products Co., acquiring the lease for
five years of the factory. the site of
which includes the entire block with
250 feet frontage on the Grand Trunk
tracks. The company was recently
incorporated and will manufacture ce-
ment blocks under a process invented
by Laughray Bros., who are also
officials in the new company. :
Judging by the number of traveling
men seen in Detroit these days the
hotel business about the country must
have slackened considerable. :
E. S. Pullen, of Bellville, was in
Detroit last week in the interest of
his general store. Mr. Pullen makes
frequent trips to Detroit and is well
known in the city.
For the past few days everyone who
has stopped at the Whitney Hotel, in
Ann Arbor, has brought back tales
of the fabulous amount of money that
has come into possession of “Hildy,”
the genial boniface. The stories all
agree that he has been seen with quan-
tities of money about him and making
frantic efforts to get it all counted.
It evolved upon one of the Trades-
man sleuths to discover the whereof
and why the huge pile of circulat-
ing medium. It seems that Her-
bert Murray, for some unknown rea-
son and with apparent malice afore-
thought, paid Hildy for two full days’
board and lodging with nickels and
pennies, so it was not gold that Hildy
owned after all.
H. Jenner, of Wayne, was a business
visitor in Detroit last week.
Of course, evervbody is up on cur-
rent history, so we'll ask—
Who is President of Mexico to-day?
James M. Goldstein.
—_—_~t+> >
Send in the Names of New Officers.
Grand Rapids, Dec. 8—As many
local associations are having their an-
nual elections at this season of the
year, I take this opportunity to re-
quest the various secretaries to send
me the names of the newly-elected
officers for the ensuing year as soo1
as the elections take place.
Fred W. Fuller, State Sec’y.
——_e-e.___
Quotations on Local Stocks and Bonds.
Public Utilities.
: Bid Aske¢é
Am. Light & Trac. Co., Com. 318 322
Am. Light & Trac. Co., Pfd. 105 107
Am. Public Utilities, Com. 35 40
Am. Public Utilities, Pfd. 62 66
Cities Service Co., Com. 54 57
Cities Service Co., Pfd. 55 58
Comw’th Pr. Ry. & Lt., Com. 55 57
Comw’th Pr. Ry. & Lt., Pfd. 77% 79
Comw’th 6% 5 year bond 96 98%
Holland St. Louis Sugar 4 5
Michigan Sugar 40 45
Pacific Gas & Elec. Co., Com. 40 42
Tennessee Ry. Lt. & Pr., Com. 8 10
Tennessee Ry. Lt. & Pr., Pfd. 40 45
United Light & Rys., Com. 44 46
United Light & Rys., Com. 69 71
United Light & Rys., Pfd. 64 67
United Light 1st and ref. 5%
bonds 86%
Industrial and Bank Stocks.
Dennis Canadian Co. 80 87
Furniture City Brewing Co. 55 65
Globe Knitting Works, Com. 130 140
Globe Kntting Works, Pfd. 98 100
G. R. Brewing Co. 110 120
Commercial Savings Bank 216 220
Fourth National Bank 215 220
G. R. National City Bank 170) =175
G. R. Savings Bank 250 260
Kent State Bank 245 250
Old National Bank 190 197
Peoples Savings Bank 250
December 9, 1914,
(REG. U.S. PAT. OFF)
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OU’LL find Karo listed on the majority of the
orders you receive and your customers ask
for it because our advertising has taught them
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year. It moves so quickly and gives such perfect
satisfaction to your customers that you will find
Karo the most profitable syrup youcan handle. Dis-
play the well known Karo cans where your cus-
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Cold weather is the time for griddle cakes and
Karo. Place your orders now while the jobbers
have good stocks and can deliver promptly. Karo
sales mean generous Karo profits—liberal stocks
will secure your full share of the profits.
CORN PRODUCTS REFINING CO.
NEW YORK
iY
-
GANSADESMAN
(Unlike any other paper.)
DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.
Published Weekly by
TRADESMAN COMPANY,
Grand Rapids, Mich.
Subscription Price.
One dollar per year, if paid strictly in
advance; two dollars if not paid in ad-
vance.
Five dollars for six years, payable in
advance.
Canadian subscriptions, $2.04 per year,
payable invariably in advance.
Sample copies 5 cents each.
Extra copies of current issues, 5 cents;
issues a month or more old, 10 cents;
issues a year or more old, 25 cents.
Entered at the Grand Rapids Postoffice
as Second Class Matter.
E. A. STOWE, Editor.
December 9, 1914.
MAN WHO MAKES THINGS GO.
The New Year is within hailing
distance—near enough, quite, for mor-
tals to wonder what it is going to
bring, particularly what it will bring
in their own circumscribed sphere of
action.
The man—the merchant—who won-
ders what the New Year will bring
will probably have to content him-
self with what it does bring.
The man who stands to do better
is the man who is planning what, God
willing, he is going to make of this
new year.
There are on this American con-
tinent a great many businesses, large
and small—a host of enterprises of
many kinds—which have fallen to a
certain degree into a rut of waiting
for things to happen to them. Not all
of these businesses are small or run
down or going to the dogs. A great
many of them are doing very well
indeed and the men interested are
well satisfied with the results.
But the business that really counts
is the business headed by men, who,
not content with wondering what will
be the next development, set out to
start things on their own account.
That phrase, “starting things’ has
‘been used to cover a lot of dema-
goguery at times—a lot of ranting
that counts for nothing. In its best
sense the spirit of “starting things”
is needed in every retail business, no
matter how successful it may be. It is
the spirit which sets a man to plan-
ning for bigger business, better meth-
ods, and wider growths.
“It is very easy to plan and very
hard to execute,” is a modern saying
which has in it a lot of truth.. Be-
cause it is very easy to plan and very
hard to execute is one of the reasons
why so many merchants dip into a,
rut and keep on traveling in a rut.
The man who makes the biggest suc-
cess in business is the man who first
plans—and then goes on to the hard
part of the proposition and executes
his plan in the teeth of all obstacles.
That is the spirit that has made
American industry great. That spirit
has conquered the fforests, the
prairies and the mountains and has
settled busy millions of people where,
a hundred years ago, was nothing but
a wilderness. You need just a bit of
that spirit in your business, even
MICHIGAN TRADESMAN
though you are doing very well, all
things considered.
Some fifteen or twenty years ago
a poor, uneducated boy got married.
He hadn’t a cent in the world, but he
was game to take on what some mil-
lionaires think is too big an obliga-
tion. Then he worked until he had
saved $1,000, with which he purchased
a little stock of goods, and rented a
little hole in the wall—all on his
nerve. A genial, pleasant spoken,
friendly fellow, who could sit down
beside a perfect stranger and a grouch
at that and within ten or fifteen min-
utes know all his personal history, and
then leave Mr. Grouch sunny and
good tempered for the entire day.
This chap, who married on nothing
and started a hardware business on
$1,000, was head of one of the finest
stores in Michigan within a few
years. Then he saw a big chance in
a growing city in another state and
snapped. at the chance. He’s worth
a good hundred thousand and he’s
spent several thousand more, for he
isn’t a miser by any means,
Pretty good showing for a poor,
_uneducated youth with nothing back
of him but a mine of optimism and an
unlimited supply of the dynamite of
executiveness. For, whatever plans
he made, he executed on the spur of
the moment.
A retail dealer in Eastern Michigan
wasn’t satisfied with the class. of
clerks he secured. Didn’t seem to
take the least interest in the busi-
ness, he thought. He wasn’t the spur-
of-the-moment sort of business man;
he studied the clerks and analyzed the
clerk problem. His judgment was
that the fault was 50 per cent. his
own; that, to start with, he didn’t take
enough interest in his clerks. So he
mapped out a careful scheme. He
planned to have a ten minute chat with
each clerk each day—to answer his
questions, help the clerk solve his
problems, encourage his staff to study
the goods, learn the selling points,
the handling of customers, and all
the detail the possession of which
makes the difference between a raw
clerk and a skilled salesman.
Scores of merchants have analyzed
the clerk problem in precisely the
same way and hit upon practically the
same remedy. This man was differ-
ent. He convinced himself, first of
all, that he was right. Then he set-
tled down to carry out his plan, day
in and day out. He gave the boys
often half an hour each, but never less
than the prescribed ten minutes.. He
set himself with all his heart to take
an interest in them. He didn’t make
salesmen of them all, but he found
out within a few weeks who.had sales-
manship possibilities and business
capacity and who were born tired. He
filled the places of the latter with
new men, put the Jatter through the
same mill, and at the end of six
months had a staff possessed of faults,
capable of making mistakes, but every
one of them trying his noblest to do
better every day and gingered up with
the idea of making a mark for him-
self in the hardware business.
The man who is head of a business
ought to see to it that he is head in
fact as well as in name. It is up to
him to take a good, tight grip on the
helm. Particularly in these days a
man, to keep clear of the rocks,
must have a firm hand on the helm
and a keen eye to watch the shoals
and reefs. And he must steer with
every ounce of brain and energy that’s
in him. :
A good way to start 1915 is just by
taking a tighter grip on things, and
determining that, come what may,
twelve months hence will show a
mighty big improvement. There are
weak spots in every business. This
man is careless about his buying and
fails to keep an eye on the markets.
His competitor believes in advertis-
ing, but not sufficiently to make his
copy more than a faint imitation of
the real, gingery stuff that adver-
tising copy ought to be. A merchant
devises a real, classy scheme for
pushing paint sales in the spring, but
when spring time comes he merely
makes a perfunctory bluff at it. And
so it runs on, through every phase of
the mercantile calendar.
Get a grip on things for the new
year and get your grip firmly set be-
fore the new year actually comes in.
Your mental attitude toward your
business counts for a whole lot. more
than you think. Convince yourself
that there is room for improvement
—that the plan you adopt will bring
improvement—and you can carry it
through.
RECORDERS OF EVENTS.
The disgraceful spectacle Champ
Clark made of himself while attempt-
ing to address a Detroit audience
while maudlin with drink last Wed-
nesday evening was the subject of an
article a column or so in length,
published in the Detroit Free Press
the morning after the occurrence.
Evidently there were some people in
Detroit who criticised the Free Press
for telling the truth and giving the
facts to the public, which facts, by
the way, were noticed and were
know by several hundred people. Fol-
lowing the presumptive criticism, the
Free Press made it the subject of a
leading editorial in which it expressed
its regrets “that it should have fallen
to its lot to record the lamentable
exhibition that marked the meeting
in the Board of Commerce Wednes-
day evening,” going on to say: “The
newspapers that printed the account
of Mr. Clark’s condition did not cre-
ate the scandal that has grown out
of it. They but acted as recorders
of events.” It is also pointed out that
his friends, if they were his friends,
acting in his best interests, could
have prevented his appearance in pub-
lic and thus have saved him from the
public consequences of his own fault.
It is continually happening that when
people who ought to know better do.
things of which they and their friends
are afterward ashamed, that some-
body criticises the newspapers which
published the fact, forgetting that
they are only doing their plain duty
to those they serve and that they are
in no way responsible for the pro-
ceedings, however disgraceful, which
preceded and warranted the publica-
tion. A newspaper is a public insti-
December 9, 1914
tution which ought to be impartial
and whose patrons have the right to
expect that it will chronicle every-
thing which occurs, telling the truth
about it, no more and no less. When
it does not, it fails therein to do its
duty. Every day newspapers publish
things of this sort, regretfully per-
haps, but they come as a necessary
part of the day’s work. The Detroit
papers are to be commended because
they did not yield to the doubtless
strong and influential pressure brought
to bear in behalf of the speaker on
the occasion referred to, because
their responsibility began only after
the occurrence.
INCREASING WHEAT EXPORTS
There is little or no slackening in
the enormous export movement of
wheat, which has played so important
a part in our home position and for-
eign exchange situation, since the war
began. Export sales of wheat in all
positions, at Chicago, the Gulf and the
Atlantic ports, continue to average
over a million bushels per day, and
export clearances are also about that
figure, counting the working days.
For the month of November these
clearances are estimated at 24,250,000
bushels, compared with 9,617,000
bushels in November last year, and
the aggregate since July 1 is 138,-
753,000 bushels, compared with 81,-
497,000 bushels in 1913. Total exports
for the full twelve months of the grain-
export season last year were 145,500,-
000 bushels.
The view which observant business
men are taking, in regard to the prob-
able continuance of an active and
profitable wheat trade, may be judged
from the fact that within less than a
month, over ten New York. stock
traders and commission men _ have
bought memberships on the Chicago
Board of Trade. They have, no
doubt, been induced to give their at-
tention more to grain trading, owing
to the absence of Stock Exchange
business, but the war experiences have
brought them closer in touch with the
grain trade, and the war itself has
created a speculative sentiment that is
difficult to overcome. Memberships
have advanced from $2,000 to $2,200,
with the floating supply fairly cleaned
up.
Aside from shipments of wheat to
Belgium, orders for export of wheat
to Europe have been in evidence from
Italy for 1,000,000-bushel lots, which
are presumed to be designed for Ger-
many.. A number of orders of that
size have come to different markets
within the past two months and have
been accepted. The exporter taking
them does not attempt to buy the
wheat all at once, but takes a cargo
or two a day, desending upon market
conditions, and fills them gradually.
To have attempted to execute such
orders at one time would have un-
duly excited the market, and made it
difficult to get the wheat. They say
nothing about the big orders until
they are filled.
There are indications that the move-
ment of winter and spring wheat has
reached its maximum; but it is expect-
ed to continue large for the balance
of the month,
Srna STC ISH ios We geen
i
Renee retin teesevaeo7cPomPReeN NAS
NE APART PERU HTT
December 9, 1914
SHOUT CHRISTMAS
At Everybody Going By the Store
This Month.
The whole plan of store decoration
for Christmas, both exterior and in-
terior, should be arranged so that it
will shout Christmas at everybody
going by the store and everybody en-
tering.
It is not enough at Christmas to
have striking window trims and in-
terior merchandise displays.
It adds tone to the whole decora-
tive plan to have a suitable Christ-
mas scheme worked out on the store
MICHIGAN .TRADESMAN
obtained from a lumber yard. Nail
together two 12x14 inch strips to
make each arch as shown in the draw-
ing. The center of the strips should
be anchored to the ceiling with a
piece of picture wire and the ends
nailed to the top of the ledge. Six
or eight of the arches should be suf-
ficient for the average store.
The first arch is trimmed with
handkerchiefs. First a row of hand-
kerchiefs folded on the diagonal is
laid down over the strips. Then the
handkerchiefs caught in the centers
are pinned to the corners of the first
row at the bottom. Next, handker-
Interior Store Trim.
front and another general scheme in-
side, irrespective of the various spe-
cial merchandising displays.
A pleasing effect for outside dec-
oration can be produced with a few
barrel hoops, white muslin, a little
red tape, four or five small evergreen
wreaths and a little evergreen roping.
In using this you should decide on
some wording that you want in place
of the conventional Christmas sign.
This can be “Toys,” “Toy Sale,” or
something of that kind. The wreaths
of evergreen should form either a
letter or a word as you may see fit.
Large barrel hoops will serve very
well for the foundation of these
wreaths. . Stretch white muslin over
the face of the hoops, getting them
covered smoothly. Then have the
letters or words painted on the white
muslin in bright red in large block
letter style. Then wreath the hoops
with holly or evergreen roping.
Mount them on a narrow board as it
will be easier this way to get the
letters straight and then they can be
hoisted in place all at once. Small
evergreens may be used to fill in be-
tween the wreaths.
It will add class to the plan to
frame the edges of the panes of glass
all around with evergreen roping.
This scheme set off by a couple of
more Christmas window displays cer-
tainly will be compelling.
For the interior general display
plan a striking effect can be made
by making a number of arches over
the store from ledge to ledge. Nar-
row strips for this purpose can be
chiefs plaited across the width and
opened in fan effect are pinned on
top of the strips.
Another method of trimming is
shown herewith. In this case the
strip is wrapped with evergreen rope,
(either real or the cut tissue paper
kind). Then short strips of tinsel
are hung at intervals along the arch
and Christmas tree ornaments at-
tached to these. If you so desire you
may alternate the strips between the
holly and evergreen decorative plan.
In making up some of the various
interior and window display units
you may need some imitation icicles.
These are easily and quickly made.
One method is to cut them out of
white felt, sheet*wadding or a good
quality of good cotton flannel. Take
a long strip 18 inches wide and cut
a zig-zag line through the center.
This is a rapid and inexpensive meth-
Making Icicles.
od of making icicles as both sides
can be used. Touch up the edges
with daubs of light blue paint for
shadow effect and sprinkle with dia-
mond dust.
Another method is to make up a
rough shape of icicles of cotton bat-
ting on wire. Dip this into a solu-
tion of gelatine and hang up to dry
as shown in the illustration. When it
is nearly dry sprinkle with diamond
dust.
Still another method is to dip this
cotton batting as in No. 2 in a strong
solution of borax and water. This
will dry, forming crystals on the sur-
fare. Repeat the operation if enough
crystals are not formed through the
first dipping. This solution can be
covered with diamond dust in pale
green, blue or crimson, thus giving
the icicles beautiful variegated effects.
You of course will have on sale
plentiful quantities of tinsel and vari-
ous decorations for Christmas trees.
You can expose these for sale andl
decorate your store at the same time.
If there ‘are any columns in your
store you can hang long strands of
tinsel and Christmas tree decorations
upon them in the manner shown by
the accompanying drawing.
Column Decoration.
Loosen the staple of an ordinary
barrel hoop and fasten it around the
column, suspending it from the ceil-
ing by means of strands of tinsel.
Then hang tinsel about two-thirds of
the way to the floor. Have the strands
of miscellaneous length, and fasten
a Christmas tree ornament on the
end of each.
If there are no columns in your
store you can get practically the same
effect by suspending the barrel hoop
from the ceiling and attaching the
tinsel as above directed. Use four
pieces of tinsel to attach the hoop to
the ceiling.
Right under one of these displays
is a good place to put a card saying,
“Buy Your Christmas Decorating
Material Now,” or something of that
kind.
There are a number of simple con-
trivances for displaying merchandise
which will bring out its good points
and add to the general Christmas ef-
fect of the store. Take, for instance,
the illustration of the stair steps.
This is nothing more nor less than a
q 9
series of four steps. These can be
cut out of boxes. On the top a cou-
ple of small evergreens can be mount-
ed and on the steps can be arranged
almost any kind of merchandise. The
construction of this is very easily
seen from the drawing and it is not
necessary to fill in all the details here.
Another appropriate Christmas
decoration can be made along the
line of the Santa Claus Log Cabin
Booth. Make the frame out of com-
mon lumber. It should be high
enough for a clerk t stand in. Cover
it with imitation bark paper or red
crepe paper. The roof can be cov-
ered with laths or small wooden
strips and icicles cut out of cotton
batting or sheet wadding. The chim-
ney can be made out of wood cov-
ered with red cambric or red crepe
paper and the spaces for the brick
marked out in white chalk. Some
more cotton batting to represent
snow and your trim will be complete.
The imitation bark paper is twenty
inches wide. It can be purchased for
about 10 cents a yard.
You should be very careful not to
get gas lights near this cotton bat-
ting, as you likely will have a fire on
your hands if you do.
Here’s the way to make an interior
trim of tinsel and Christmas bells:
Festoons pictured can be made up
of tree ornaments, as shown in the
drawing. Merely drape festoons of
tinsel on the lighting fixtures in the
store. Begin at F and drape to G,
then to H, and so on. Then begin
and drape festoons crosswise as from
F to A, G to C, H to E, and so on.
Follow the same plan in extending
the tinsel to the opposite side of the
store. Then drape the, tinsel from
the lights to points on the shelves,
one-half way between, as from F to
B to G. Then from G to D to H,
and so on.
The plan is finished by hanging
red paper bells in the center of each
festoon.
Tinsel Display.
10
MICHIGAN TRADESMAN
December’ 9, 1914
A platform. for the interior display
of Christmas goods may be built
around a post or in an open space on
the floor. The best method is to
build three platforms out of inch
lumber and build them up in a sort
of pyramid. These should be perfect-
ly rigid so there will be no danger
of collapse in the midst of a Christ-
mas crowd with accompanying dam-
age to goods.
The first platform should be about
24 inches, the second about 18 inches
and the third about 15 inches. All
three should be covered with red
cambric.
On the top build a framework in
the shape of a chimney and cover
with brick crepe paper, or mark
bricks on the red cambric with white
chalk.
Coming out at the top put a Santa
Claus figure. A Santa suit can be
stuffed out for the body, mittens for
the hands and a Santa mask and cap
stuffed out for the head. If you can
borrow an old wax head from a
clothing store to use the mask and
cap on you can get a better effect.
Nearly any line of Christmas goods
can be displayed on the platform.
Postcards, one of your popular
Christmas lines, can be made even
more popular if you can get away
from the usual method of displaying
them.
Santa Claus Platform.
A very pleasing display is the
postcard Christmas tree illustrated
in the aacompanying drawing. First
make a skeleton frame of thin strips
of wood. The frame should be 4 or
5 feet high and 2% to 3 feet across
at its widest point. Five long and
two wide strips of wood are sufficient.
Nail the strips together in the form
shown in the drawing and at intervals
attach wire clips to the strips, using
a brass head tack. The method of
fastening these clips is shown by the
small illustration in the center of the
drawing. Place the frame upright
in a suitable box or jardiniere. If
you use a box you can paint it green
and white and decorate it with Christ-
mas tinsel. Put on the cards in a
haphazard way but keep the general
outline of the Christmas tree.
You will find this very easy to
make. And it will bring good re-
turns.
Holly boxes are at their best when
given special display. For this pur-
pose the accompanying booth plan
is effective.
For the under part of the booth
use counters or tables. Then bend
two long strips of flexible wood and
attach them to opposite corners of
the booth to form arches. Wrap the
strips with red or white crepe paper
and over the whole surface of the
strips pin holly boxes at intervals.
Special Display Booth.
Fill in between the holly boxes with
small sprays of natural holly. In this
way the strips will be completely
covered and a very strong Christmas
effect gained. At the top where the
two strips meet fasten a wreath of
holly. Inside the wreath can be a
card calling attention to the particu-
lar gifts on display. On the count-
ers can be shown holly boxes for sale
and also gifts in holly boxes.
Here is another good way to util-
A Postcard Christmas Tree.
market.
JULIUS R. LIEBERMANN
Michigan Sales Agent
415 Genesee Ave. Saginaw, Mich.
Write for the Latest
“Buffalo” Catalogue
. It illustrates the finest line of popular-priced
Trunks, Suit Cases and Traveling Bags on the
Buffalo Trunk Mfg. Co.
127-139 Cherry St., Buffalo, N. Y.
THE
SOLID CONSTRUCTION
LINE
We Want You To Know That
“WHITE HOUSE”
is the very finest, most dependable, most uniform
and satisfactory Coffee on earth: and we want
to have you understand that it is the princi-
pal table beverage of thousands upon
thousands of families who drink it
exclusively; and that no sort of
inducement could be offered
to cause them to change
to some other brand
Distributed at Wholesale by
Judson Grocer Company
Grand Rapids, Mich.
? 4nd of
Manufactured by Wells & Richardson Co.
Burlington, Vt.
HART BRAND CANNED GOODS
W. R. Roach & Co., Hart, Mich.
Michigan People Want Michigan Products
13
POTATO BAGS
Packed by
ROY BAKER
Wm. Alden Smith Bldg.
New and second-hana, also bean bags, flour
bags, etc. Quick shipments our pride.
Grand Rapids, Mich.
Crescent Mfg. Co., Seattle, Wash.
HOLLY DAYS
Are Confection Days
Mapleine
is indispensable for flavor-
ing and coloring bonbons,
icings, candies, ice cream.
PRODUCE
COMMISSION
MERCHANTS
104-106 West Market St.
Buffalo, N. Y.
Order yours from
Louis Hilfer Co.
4 Dock St., Chicago, Il,
Established 1873
LTA ae
and selling well at quotation.
SUSU Naas! all
USE ©@ ~HIGAN STAT
A Mice TeEPaONE
prompt returns.
Calves, Butter, Eggs and Country Produce.
tions.
Geo. L. Collins & Co.
Wholesale Live and Dressed Poultry,
29 Woodbridge St. West everywhere.
DETROIT, MICH.
Rea & Witzig
Liberal shipments of Live Poul-
try wanted. and good prices are
being obtained. Fresh eggs scarce
Dairy and Creamery Butter of
all grades in demand. We solicit
your consignments, and promise
Send for our weekly price cur-
rent or wire for special quota-
Refer you to The Peoples Bank
of Buffalo, all Commercial Agen-
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Make Out Your Bills
Barlow Bros., Grand Rapids, Mich.
THE EASIEST WAY
Save Time and Errors.
Send for Samples and Circular—Free.
Merchant Millers
Grand Rapids tot
Watson-Higgins Milling Co.
Michigan
“Little Buster”
POP CORN
=’ Hulless Australian Rice Pop Corn
* is what this variety is usually called.
It is really a Dwarf Rice variety. The
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not noticed when eating.
‘It’s the Sweetest, Tenderest
Corn You Ever Tasted.’’
= Try it yourself; you’ll use it every day in
RNS your own home.
ate, Little Buster is sure to become a favorite. A
K\\ USN repeater. Fine profit.
;
Tell Your Jobber to Send a Case.
\ <
Vi \ \i} THE ALBERT DICKINSON CO.
Se
NN
ee \\\ ERT DICKI
UDR TN GY AHA
236-248 Prescott St.
Write or wire us when ever you have
POTATOES TO OFFER
LOVELAND & HINYAN CO.
We have seed potatoes to offer in local lots
Grand Rapids, Mich.
14
MICHIGAN TRADESMAN
December 9, 1914
—
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' Several depositors of the defunct
private Bank of George W. and F. T.
Moore, of Capac, represented by At-
torney Warren S. Stone, of Mt. Clem-
ens, recently appeared .before Gov.
Ferris, asking him to use his good
offices in seeing to it that a proper
investigation is made relative to
prosecutions. The Bank failed in 1912
and it is the claim of the creditors
that the prosecuting attorney will
not start the proceedings they deem
should be started. The claim is made
that about $300,000 was lost by de-
positors and no likelihood of anything
being returned. A claim was also
advanced that the receiver is some-
what slow in his efforts to clear up
matters. While making no promises,
the Governor said he would go over
the pile of affidavits and testimony left
him and see what action he could
take. The Attorney-General and State
Banking Department were represented
at the hearing. The depositors want
the Governor to name a special in-
vestigator.
A plan originated by J. L. Carman,
of the Marine City Savings Bank, for
the improvement of the roads leading
to Marine City, has met with fine suc-
cess and might not be a bad plan for
other towns to follow. The business
men of the village agreed to furnish
the funds and material and 100 farmers
agreed to furnish the labor. A mile
of highway is being built with a cinder
bottom and gravel top.
J. J. Veldman, savings teller of the
Cadillac State Bank ,has been promot-
ed to paying teller in the same Bank,
vice Ernest J. Parker resigned.
Arthur J. Martz, formerly with the
Big Rapids Savings Bank, has accept-
ed the position with the Cadillac State
Bank as savings teller.
C. B. Warren, of Detroit, is said to
be associated with a party of capital-
ists who have in view the organization
of a new bank to have a capital of
$100,000.
George B. Caldwell, Vice-President
of the Continental & © Commercial
Trust & Savings Bank, and manager
of the bond department of that insti-
tution, retired Dec. 1 from the bank-
ing field to become President of the
Sperry & Hutchinson Co. and the
Hamilton Corporation of New York.
He succeeds the late T. A. Sperry,
who founded the firm of Sperry &
Hutchinson Co. Mr. Caldwell’s head-
quarters will be in New York, where
the companies he is in control of
have been established for years in the
merchandise premium business. Mr.
‘Caldwell has been known in the West-
ern banking field for his thorough
knowledge of bonds and. wide ac-
quaintanceship with investors. He
founded the Investment Bankers As-
sociation and served two terms as its
President with distinction. He was
manager of the bond department of
the American Trust & Savings Bank
when the Continental took it over
and retained his position, being sub-
sequently elected Vice-President of
the Continental & Commercial Trust.
His opinion on investments was wide-
ly sought and his fund of informa-
tion concerning the value of securities
made him invaluable to the newspaper
fraternity of Chicago as well as the
Continental & Commercial Bank’s
clientele.
The fact that rediscounts, at all of
the twelve regional reserve banks be-
fore last week, amounted by the re-
turns to only $1,776,000, and that the
total rediscounted paper held at the
end of the week was only $7,383,000,
led to comment, in some quarters, at
the apparent absence of response to
the new facilities. The circumstances
made the results in the preceding fort-
night hardly a fair test. Not only
was the experiment new to the banks
from which commercial paper would
be received for rediscount, but the
situation on the open money market
was so exceptional in character as to
make difficult the adapting of a mem-
ber bank’s policy to the new and un-
tried methods. The system was, in-
deed, introduced at the moment when
money was growing plentiful again,
when rates at individual banks were
failing, and when the official reserve
bank rates, established in the middle
of November, were already, for the
most part, out of proper relation with
the market.
Such a condition will not last. In the
meantime, the new governor of the
Federal Reserve Board, speaking last
Thursday at the New York Chamber
of Commerce, ‘pointed out certain
other results which the new banking
regime will certainly bring about. Mr.
Hamlin did not predict that it will
end financial panics; the truth being
that, “if business expands unduly
under the spirit of speculation, the
day of reckoning will come, in the
future as in the past;” “the air bubble
will ultimately burst.”
But the reserve banks, he contin-
ued, will have the power, hitherto
exercised by nobody, to check such
credit inflation by raising the price at
which paper can be rediscounted—and
there would be no absence of demand
for rediscount, with the expanded
The
Old National Bank
GRAND RAPIDS, MICH.
Our Savings Certificates of Deposit form an
exceedingly convenient and safe method of invest-
ing your surplus. They are readily negotiable, being
transferable by endorsement and earn interest at the
rate of 3% % if left a year.
Fourth National Bank
Savings — Commercial
e tates e
Deposits Dencsiiaty Deposits
Interest Paid Interest Paid
on on
Savings Certificates of
Deposits Deposit
Left
Compounded One Year
Semi-Annually
Wm. H. Anderson, Capital Stock
John W. Blodgett, and Surplus
Vice President
ge $580,000
J. C, Bishop,
Assistant Cashier
THE
[;RAND RAPIDS TRUST [OMPANY
cannot die, is experienced in financial
matters and business affairs; has the
very best facilities for investing funds
safely; is managed by officers, direc-
tors and employes of high standing in
the community and is itself financially
strong and responsible. These facts
make it the very best agency or instru-
ment to administer a trust no matter
for what reason or purpose the trust
Is created.
123 Ottawa Avenue, ‘N. W. Both Phones 4391
COLI EE OE RANT oD
SA 2 RES
December 9, 1914
loans of a financial boom. Further-
more, there is one form of panic which
the Federal reserve system will end
forever—the panic characterized “by
a struggle for self-preservation be-
tween bank and bank, and individual
and individual, and by ultimate hoard-
ing by the people.’ With the redis-
count and note-issue facilities of the
new reserve banks, instantaneously
available, this form of panic, the most
familiar to our people, will hardly be
seen again.
It may be ‘pointed out, also, that
even the partial and imperfect machin-
ery of the Aldrich-Vreeland Act has
wholly prevented, in the war crisis,
the premium on currency of 1907 and
1893, and has practically prevented
the hoarding of cash by individuals.
It will remain, in future emergencies
of the sort, for the new banking or-
ganization to prevent also the hoard-
ing of capital and credit by the banks.
An unquestionable stimulus to busi-
ness is now discernible in Grand Rap-
ids and territory tributary, to this
section. It is not general, but em-
braces a wide variety of lines, and to
observant interest has all the ear-
marks of permanency. The principal
underlying influences have been a
loosening up of purse strings at the
banks.
This turn in events must not be
construed as meaning that Grand Rap-
ids is looking for any sudden for-
ward leap in trade activity; on the
contrary, the stand is taken that im-
provement will necessarily be slow
and gradual. Complaint is also heard
of the low prices at which business
is being done. But granting all this,
a genuine hopefulness has been en-
genered by the fact that with the first
evidence of stiffening of quotations
this week, buyers tried to “cover” at
the low level.
Industrially, Grand Rapids is oper-
ating at 5 to 10 per cent. greater
capacity than was reported in Septem-
ber. That is equivalent to saying that
a 50 per cent. ratio has been estab-
lished. In some branches’ producers
say that business is not far below
that of last year at this time.
Others claim their business is as dull
as it has been at any stage in the last
twelve months. These divergencies
are inevitable. Collectively, however,
trade is improving noticeably, and the
feeling is that 1915 is going to be a
period of revival, especially when the
new Federal reserve banking system
iS providing assurance of financial
soundness that will encourage enter-
prise.
Ot
Tangible Reasons for Reviving Finan-
cial Cheerfulness.
New York, Dec. 7—Until this pres-
ent week the improvement in financial
sentiment that had been witnessed
was due chiefly to the fact that certain
things had not happened. It is true
that we had-the emergency protective
measures, the “city loan pool,” and the
“gold pool,” and finally the opening
of the Federal reserve banks; but the
dominant influence always was the fact
that-the course of events had not been
as disastrous as financial apprehension
had predicted. This week the very
MICHIGAN TRADESMAN
noteworthy increase in financial cheer-
fulness was traceable to specific oc-
currences of an unquestionable favor-
able character.
dents were four in number—appear-
ance of the investor, in an aggressive
way, in the market for securities; re-
lapse in money rates to entirely
normal figures, the lowest since the
war began; final retirement of the
Clearing-House loan Certificates at
New York, and exceedingly rapid
calling in of the emergency banknote
currency.
Both inside and outside the Stock
Exchange there have been visible
evidences of a strong investment de-
mand for securities, even at rising
prices. The support from these home
buyers was distinctly in evidence, not
only and perhaps not chiefly in the
restricted Stock Exchange bond mar-
ket, but in the equally broad outside
market for short-term notes, and
even in the buying of stocks above the
stipulated minimum, under the aus-
pices of the Stock Exchange at New
York and at eight or nine other cities
where trading has just been resumed.
In the money market, banks which
would: not lend in the early wartime
demand loan market at 3% per cent.;
this week pressing large sums on the
demand loan market at 3% per cent.,
where in August a 50 per cent. margin
of collateral was insisted on, 25 per
cent. was this week accepted freely,
and in special cases the usual 20 per
cent. of normal trading days accepted.
In advance of the fall in rates for
three-months loans to nearly 4 per
cent.——much the lowest of the whole
war period—nearly all of the Federal
reserve banks at interior cities low-
ered their own official rediscount rates
by % per cent. Commercial paper,
which as recently as the second week
of October sold at 7 and 8 per cent.,
got down, for high-grade lines, to
4Y per cent. last Thursday.
Last Tuesday the New York Clear-
ing House officials announced that all
loan certificates issued by the banks
here had been retired and it is now
announced that, within a few days
from now, issues of loan certificates
in the ten other cities which adopted
them in August will be extinguished.
Along with this, the emergency
bank-note currency has this week
shown signs of rapidly and automatic-
ally disappearing from the scene.
At New York, after rising from $41,-
700,000 August 1 to $146,200,000 Octo-
ber 17, bank circulation had already
fallen back by last Saturday to $91,-
900,000, and this week the net payment
of $34,200,000 by New York banks to
the Treasury has largely represented
the further rapid process of cancella-
tion.
All of these varying movements
have in reality had a common cause—
the community’s ‘recognition of the
fact that the war panic and the im-
mediate aftermath of compulsory re-
adjustment had ruin their course, that
protective expedients and the atmos-
phere of distrust and apprehension
were no longer necessary elements
in the situation, and that a genuine
process of recovery was under way.
How fast and how far that recupera-
tive process is to go is another ques-
tion. We are dealing in these days
with powerful economic forces which
have been widely diverted from their
normal channels of operation, and
with conditions whose actual bearing
on finance our experience gives no
opportunity for measuring. Never-
theless, a market which presents such
evidence of seeing clear weather ahead
as the market of this week has pre-
sented, is itself a reason for financial
cheerfulness.
_— o-oo
In Another Bond Market.
Chicago, Dec. 8—Increasing activity
is in evidence this week on the bond
market and indications are that it will
continue. Bond houses that have
been striving to enlarge their busi-
ness, after the long period of sus-
pended activity, are now meeting sub-
These specific inci-_
stantial results. The market feels
that henceforth there is to be a good
business in investment securities, for
the market has just waked up to the
fact that a very large volume of in-
vestment money, which has had prac-
tically no outlet since the end of July,
is now seeking securities.
This state of things is most notice-
able in the increasing calls for small
bonds, which are growing more popu-
lar. Municipal issues are still the
most active of the list, as they have
been for some time past, and now the
supply has been reduced to small pro-
portions. For railroad and corpora-
tion bonds there is not so much call,
and their tone has lately been some-
what easier, except for special issues,
which have advanced with municipal
securities.
Whether the bonds which have late-
ly advanced will hold their present
level, remains to be seen. In some
cases, brokers are meeting more offer-
ings, which may affect values if con-
tinued. A great deal of financing has
to be done within the next six months.
Many short-time notes are due, and
many have to be renewed, for their
makers are in no fix financially to care
for them,
These notes are, however, being
bought extensively by bankers in lieu
of commercial paper, because they
carry a better rate. Long-time notes,
which can be had to better advantage
than short maturities, are meantime
in fair demand. And meantime, the
predicted heavy foreign selling of our
securities does not yet seem to be
materializing.
—_-_2e-+o———
The Easier Money Market.
Cheago, Dec. 8—With a lowering of
the interest rates on short maturities
to 5% per cent., and on longer issues
to 6 per cent., there has been a further
easing of rates at banks generally.
Some money is being put out as low
as 5 per cent. where the borrowers
carry large balances with the banks,
but most still goes at 514 to 6 per cent.
One local banker has made good-
sized loans to Omaha and Kansas
City grain men to run six months at
6 per cent., while at the same time
he put out loans to local interests at
5 and 5% per cent. One of the local
stock brokerage houses secured six
months money in New York at 434
. 15
per cent. Grain and mercantile inter-
ests are using money freely, and are
in the market constantly. Meantine,
mercantile and manufacturing inter-
ests who have suffered and are suffer-
ing from slow collections have to be
assisted. Those who will not be able
to meet their maturing loans are to
be helped out by renewals until they
can make the turnover and get on the
right side again.
Over $20,000,000 worth of commer-
cial paper has been bought by local
banks in the past three weeks; some
brokers place the figures higher. Rates
are now 5 to 6 per cent., with a great
deal of business at 514 per cent. Sup-
plies are light, and banks continue to
buy. . Some of the largest makers of
paper are said to be preparing to put
out substantial amounts when a 4%
per cent. rate is secured... A few are
expected to take advantage of the 5
per cent. rate, and do a lot of busi-
ness. Bank deposits here have chang-
ed little during the week.
Kent State Bank
Main Office Fountain St.
Facing Monroe
Grand Rapids, Mich.
Capital - - - ~- $500,000
Surplus and Profits - $400,000
Resources
8 Million Dollars
3 ts Per Cent.
Paid on Certificates
Largest State and Savings Bank
in Western Michigan
Ask for our Coupon Certificates of Deposit
Assets over $4,500,000
“Gian grips S avincsB ANK
THE PREFERRED LIFE INSURANCE CO. OF AMERICA OFFERS
OLD LINE INSURANCE AT LOWEST NET COST
WHAT ARE YOU WORTH TO YOUR FAMILY ?
LET US PROTECT YOU FOR THAT SUM
The Preferred Life Insurance Co. of America
Grand Rapids, Mich.
or better still, call on
4% the first year
5% a year for four years more, on
real estate bonds secured by a first
mortgage on one of the best located
business blocks in Grand Rapids.
$100.00, $500.00 or $1,000.00
Guaranteed by two wealthy responsible men.
Property worth twice the loan. Free from
state, county and local taxes.. Telephone or write,
The Michigan Trust Co.
.
18 MICHIGAN TRADESMAN December 9, 1914
Kt COATS for the
little ones are becom-
ing an important part of
Toy, Candy and Doll Window Trim. 1 Large Train.
For making this combination win- 1 Especially Large Doll. roti eae He ees a
dow of toys, dolls and candy here is 1 dozen Horns, € numbers liste clow
what you need:
1 Large Fire Engine. will enable the dealer to
Merchandise. 1 dozen miscellaneous toys, such as meet competition and build
¥Y% dozen Drums. fire engines, trains, automobiles and up a substantial trade that
e Pa eee Games — Equipment meee Gory) ae con
2 . ° ‘
2 dozen Assorted Dolls. 4 Good Size Wooden Boxes. petitors. Look these num-
1.Doll House.: 2 Small Wooden Boxes. bers over carefully.
1 ‘Toy Piano. 4 6 inch Boards, about 30 in. long. No. 1970... .$9
Oxford, Cardinal, Navy and
White
No. 1966. ...$8.50
Oxford, Cardinal, Navy and
White
No. 1965... .$7.50
Oxford, Cardinal and White
No. 1902....$4.50
Oxford, Cardinal and White
THE PERRY GLOVE &
MITTEN CO.
PERRY, MICH.
No. 1970
A Good Display of
Handkerchiefs
During the holidays attracts attention
and shows increased sales
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Exclusively Wholesale Grand Rapids, Michigan
Drawing of Fixtures.
wens
December 9, 1914
1 Medium Size Christmas Tree.
A quantity of Tinsel and Christmas
Tree Decoration.
A box of Japanese Holly Garland.
2 Christmas Wreaths.
2 Santa Claus Masks.
Plenty of Price Tickets.
- Here is a handsome display of toys,
candy and dolls which will work hard
in pulling trade to your store if you
give it the right kind of chance. There
are very few items of merchandise in
the display, most of the space being
taken up with the decorative material.
The first thing is to cover the back-
ground with light blue or red crepe
paper. Be sure that the work is neatly
done. Then arrange the boxes and
boards as shown in the drawing after
covering them with crepe paper of the
same color as the background. These
boxes and boards should be of the
same relative size as shown in the
drawing.. Almost any ordinary size
will do.
After getting the fixtures in posi-
tion, put up a small Christmas tree
on the center unit and decorate it as
tastefully as possible with tinsel and
the Christmas tree ornaments. Then
festoon some of the Japanese holly
garland from the top of the tree to
both ends of the window. About three
strands of the holly garland hung in
graceful loops two or three inches
apart looks well.. Then run a strand
or two of holly garland or tinsel
down each end of the window next to
the glass. Next hang a Christmas
wreath to the top of the window im-
mediately over the holly garland fes-
toon. This is about all you have to
do in the way of special decorating
and now nothing remains but to put
in the merchandise.
Hang two airships at the top of the
window near the wreaths. Then to
each corner of the window suspend
two drums fastened together with
strings one under the other. On each
side of the Christmas tree pin to the
background a box containing some
game. Have the box as large and
showy as possible,
Now for the center unit. This is
quickly and easily arranged. Merely
lean two boxes of games against the
box on which the Christmas tree rests.
In front of this place three character
dolls and on either side of these a
doll in a box. Below these put the
largest and showiest doll you have
in stock. Group around this doll some
woolly dogs or other animal toys.
Then in front on the last box put
three large character dolls, giving
them as good a display as possible.
Next comes the left unit on the
top. This consists of a doll house,
two large dolls and three small ones
arranged as shown in the photograph.
To the boards extending down to the
front pin four horns and three medium
size dolls.
The unit on the right is made the
same way only we have used a piano
instead of a doll house,
All done now but the floor plan.
The prominent feature of this is can-
dy. Display the candy by means of
pie- plates and glass vases. Merely
put a pie plate on top of a glass vase
and fill the pie plate full of candy.
‘buttons,
MICHIGAN TRADESMAN
Arrange another glass vase and pie
plate the same way and put this on
top of the first. You will observe
that we have four units of candy in the
display, two made out of two pie
plates and vases and two made out
of three pie plates and vases. Ar-
range these as shown in the photo-
graph and then fill up the rest of the
space with miscellaneous toys.
This same plan of arranging candy
can be used in nearly every Christmas
display. It is a very attractive method
and a very wise one to use for the
reason that there is very little dam-
age to the stock. Not much candy is
necessary for carrying out the dis-
play plan—Butler Way.
—_2+.___
Credit Encourages the Extravagant
Wives.
That the extension of credit by the
merchant to his retail trade is as
much of a curse as a convenience, be-
cause it frequently is a means of in-
ducing customers to purchase beyond
the limit of their pocketbooks, was
stated recently by J. Arthur Ritchie,
Secretary of the Cleveland Retail
Credit Men’s Association.
He said that while the extension of
credit is in many ways a means of
gaining customers for merchants, at
the same time it has to be well guard-
ed, because of features which militate
against it.
“Credit,” he said, “often begets ex-
travagance by inducing men and
women to purchase far beyond their
means. It is one of the greatest
moral issues which the country has to
face to-day.
“You may believe it or not, but uni-
versal granting of credit is one of
the most potent factors in the much-
talked-of high cost of living.
“I have seen the pitiful and tragic
side of credit extension. I have seen
husbands by the score come to our
organization and ask the officials to
notify credit men in Cleveland’s stores
not to sell any more goods on credit
to their wives, because they did not
know when to stop buying.
“Every merchant owes to_ his
municipality the civic duty of educat-
ing people against extravagance, Ex-
travagant credit customers never do a
merchant much good.
“To tempt or persuade a customer
by advertisements to buy beyond his
means is unethical and no act of a
business gentleman.”
Mr. Ritchie also said that, a credit
customer usually was treated with
more consideration than a cash buyer.
A Famine in Buttons
One of the results of the war is a
famine in buttons. About a year and
a half ago Germany put Galalith but-
tons, made of compressed milk, on
the market, and they quickly captured
every possible branch of the dress-
making trade by reason of their
beauty and many varieties in which
they were produced, from huge won-
derful colored solid-looking buttons
for big coats to delicate, exotic small
buttons for plain tailored blouses.
Many of the most popular plain
blouses of last season depended for
decoration upon bright, cherry-shaped
This year manufacturers are
menaced with the difficulty of finding
a substitute.
—__~2<-<
Requests for muffs for the soldiers
may cause a. few persons to laugh in
ridicule, but a German officer has ap-
pealed to the women of his country to
sacrifice their furs and send them to
the German troops in the Western
campaign, that they may keep warm
in the trenches. Women know how
warm their hands are in a muff, and
they can appreciate that a soldier with
fingers stiffened by the cold can not
shoot very straight. If the German
soldiers take to carrying muffs the
Allies may follow suit.
—_+-+___
In three months the Panama Canal
shipments have amounted to more
than a million tons, and at the present
: 17
rate the canal will carry from six to
seven times as much in a year as the
old Panama Railroad did in two years.
The Eastbound traffic has been in
excess of Westbound traffic so far.
It is expected the tonnage will keep
on increasing and a still better show-
ing is looked for at the end of the
next three months.
——_2-.__—
It pays to be honest, but sometimes
pay day is a long time showing up.
ee ;
A man who makes a bluff at hustling
succeeds in making others tired.
We are manufacturers of TRIMMED AND
UNTRIMMED HATS for Ladies, Misses and
Children, especially adapted to.the general
store trade. Trial order solicited.
CORL, KNOTT & CO.., Ltd.
Corner Commerce Ave. and Island St.
Grand Rapids, Mich.
MENTS.
WHOLESALE DRY GOODS
HOLIDAY MERCHANDISE
IF YOU WANT TOYS, DOLLS, MUFFLERS,
NECKWEAR, HANDKERCHIEFS, OR MOST
ANYTHING IN HOLIDAY MERCHANDISE,
YOU SHOULD SEE THE GREAT RANGE
SHOWN HERE. YOU’LL FIND US SPLENDID-
LY PREPARED TO FILL YOUR REQUIRE-
PAUL STEKETEE & SONS
GRAND RAPIDS, MICH
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IT'S REALLY SURPRISING |
how the business on SUN-KIST
} Seedless Raisins will grow when you
| give it the chance.
| delicious of all raisins—a special, sweet thin-
1 skinned, delicately flavored variety, grown
Require no seeding—no
| washing—they are ready for immediate use. |
The Raisins For All Purposes
| The Kind The People Want
National Grocer Co.
Musselman Grocer Ca, Branch, Distributors
GRAND RAPIDS, MICH.
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RAISINS
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18
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Warming Up to Cold Weather Foot-
wear Trade.
Written for the Tradesman.
My, how the weeks and months
glide by!
‘Here we are at the beginning of a
new season—the winter of 1914-15—
and may it not prove to be for any of
us “the winter of our discontent!”
What are your expectations for the
approaching.season? What prepara-
tions have you in mind (or under
way) for surpassing previous winter
sales records? Do you realize that
every new season comes freighted
with big opportunities for you as a
shoe dealer?
No one has a better right than the
shoe dealer to herald with joy the ap-
proach of a new season; but prompt
action, careful planning and thorough
preparation are highly important, if
the shoe dealer would make the most
of the new season. Now, assuredly,
is the time to warm up to the cold
weather footwear trade. Plan to make
the forthcoming season the very best
one of the whole year.
Pre-Holiday Business.
It will not be long now until the
big shoe windows of the large city
shops will burst forth in all the glory
of their holiday trims.
Some of them are already suggest-
ing early Christmas shopping—both’
through newspaper advertising and
neat little inserts. Here, for example,
is one I happened to run across the
other day:
“Shop Early. It may seem a bit
early to broach the subject of Christ-
mas shopping, but it’s not so far away,
after all. You can do your Christmas
shopping comfortably, easily, pleas-
antly now—you can’t if you wait; and
since this store is ready with the most
complete, original and pleasing dis-
play of footwear gift commodities of
so many kinds, there is really no rea-
son for putting it off. You will surely
save yourself disappointment and
worry later on, if you come in now
and make your selections.”
You should certainly make an effort
to get your share of the Christmas
business; and, other things being
equal, the slice of holiday trade you
get will be proportionate with the
efforts you put forth.
“Effort” as here used depends upon
your ability to see this Christmas
business. And, frankly, there are lots
of shoe dealers throughout this coun-
try of ours who can’t see any holiday
business in their line. They confine
themselves to staples—just shoes and
findings of the most prosaic and utili-
tarian sort; no holiday specials of any
sort. Somehow they seem to have a
psychological difficulty in associating
the holiday sentiment with commo-
dities in the footwear lines. Naturally
they don’t make any special effort to
get any holiday business; and just as
naturally, they don’t get any holiday
business.
To suggest even in the sketchiest
way how the shoe dealer ought to ac-
cent the holiday note in his advertis-
ing and feature it in his window trim-
ming, would require far more time
than I care to devote to the matter
at this time—and yet I cannot refrain
from saying just a word about the
window trim. This is so very im-
portant in diverting shoppers, who
would otherwise pass the shoe deal-
er’s store, and inducing them to come
in and look over footwear and allied
lines with a view of finding something
therein for gift purposes. Beyond all
question the window of the shoe store
is it’s biggest and strongest bid for
the holiday shopper’s attention and
consideration. If the shoe dealer, or
the dealer handling footwear in con-
nection with other lines, has really
gotten into the spirit of the game;
Michigan Shoe Co.
Wholesale
Shoes and Rubbers
146-148 Jefferson Avenue
Detroit
“ ee
Selling Agents Hub Mark and Bay State Rubbers
We Solicit a Share of Your Business
Promptness Promised
December 9, 1914
HOW IS YOUR
STOCK?
Don’t let a few days of cold weather frighten
you. There is more rain coming, and to get
caught without a complete stock is to
let the other fellow reap the profits
RUBBERS
Are always satisfactory. They are made in
every conceivable style. Our leather
top boots are of superior quality
Rindge, Kalmbach, Logie Company
Michigan Shoe Manufacturers Grand Rapids, Mich.
Thirteen more Profit-taking days until
CHRISTMAS
Profits for the dealer with a stock of our attractive Jul-
iets and Slippers to catch the holiday trade.
Remember—it’s the Christmas Gift novelty that people
are looking for now.
Put a few pairs in your window and see how quickly the
Christmas shopper asks to see them.
We have a full line, fur and ribbon trimmed, and in all
the latest colors and shades.
HIRTH-KRAUSE COMPANY
Shoe Manufacturers and Jobbers
Grand Rapids, Michigan
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December 9, 1914
that is, if he really sees this thing of
pushing footwear and allied lines as
gift commodities, he will, of course,
have something new in stock—holiday
specials, as they are called; or mer-
chandise somewhat different from the
regular and staple lines. It would re-
quire a full column in this paper to
enumerate the various articles, de-
signed and made for distribution by
shoe dealers, going under the general
phrase, holiday specials. They in-
clude articles from the simplest and
the least expensive to commodities the
most ornate and costly; and the range
of them is so wide that some of them
are for babies in arms and some for
grandparents who go softly by reason
of age. Now it is not supposed that
any dealer will have a full stock of
all these holiday specials. That would
be assuming entirely too much. But
the shoe dealer who sees this holiday
proposition will surely have some of
them.
Very well, then. He has new mer-
chandise; and he has a new: occasion—
the Christmas holiday. And _ that’s
just two great big reasons why he
should have:a new trim—the clever-
est, the brightest and most fetching
trim he can think up. I’ll not attempt
to suggest what that trim should be,
for I’m not a window-trimming ex-
pert. But this I will venture to sug-
gest; the window should be strong on
the holiday sentiment; and it ought
to tell the passer-by that there are
just lots and lots of new and attractive
and serviceable commodities for sale
in that store that would make the
very best Christmas presents imagin-
able. If your window does that you
will certainly get a lot of holiday trade
that would otherwise go to some other
merchant.
After the Holidays, What?
But after all, the great Yuletide is
but an incident in the winter season.
It is a big incident, I grant you; but
it soon comes and goes—after it
passes there are long weeks of cold
and slush and snoopy winds before
spring comes.
And the times are fraught with
many creature discomforts—not least
of which is cold, clammy feet. Surely
the people should be warmly shod!
Many are the reasons why they should
have warm, wet-resisting, health-en-
suring footwear! What are your plans
for selling winter footwear—and keep-
ing right on selling it after the holi-
days have come and gone?
For one thing, if I were you, I’d
begin a plan of education along this
line: Adequate winter footwear as
a health-measure. Why is it the na-
tions of Europe equip their armies
with the very finest and most perfect
footwear skill can produce or money
buy? Because a soldier’s health, en-
durance, fighting efficiency depend
upon the soundness of his feet. His
feet must be protected—especially in
winter must they be kept warm and
dry, insofar as this is possible. There-
fore the care taken by the nations of
Europe in providing their soldiers
with excellent shoes.
Think of the coughs and_ colds,
chills, congestions, pneumonia, pleur-
isy, consumption, and literally scores
of other ailments brought on through
MICHIGAN TRADESMAN .
defective footwear. Why do people
take such chances? Why don’t people
see to it that their feet are adequately
protected from the wet and cold of
winter? The people are careless—
they don’t stop to think; or some of
the people are actuated by a false
economy. Stir up the minds of the
people by way of remembrance. Make
*em stop and think. Cause ’em to see
how foolish it is to save a dollar on
shoes and spend ten dollars on drugs
and doctors—and have to endure all
the aches and risks to boot! There
are fine possibilities of working up a
lot of highly interesting advertising
talks—good solid sense, too—in which
you can show the people how im-
portant it is to have suitable winter
shoes. And then you will make the
transition from good winter shoes
and good health, to your winter shoes.
Go after the winter business as if
you meant it. Cid McKay.
———_>+ <> ___
Pfander Called on the Carpet.
Battle Creek, Dc. 8—In the first
place, we don’t care if Guy Pfander
never goes to Grand Rapids again.
He lives in Battle Creek and belongs
to No. 253 and he ought to be mighty
proud of it. He might wander around
Battle Creek and view the great
sights here. There is the American
Steam Pump, Union Steam Pump,
Nichols & Shepard, Postum Cereal,
Kellogg’s Corn Flake, Duplex, MapIl-
Flake, A. B. Stove and many other
good factories all running full time.
There is also the great Sanitarium,
the largest in the world, which enter-
tains guests from all over the world
the year around. :
There is also a candy factory in
Battle Creek which employs real trav-
eling men. Maybe if he would pay
Messrs. Hydorn and Harwood and
the other brothers he mentions, he
wouldn’t be afraid to shake their
hands. : : ;
Battle Creek is a good live city with
more than a future and with a modern
up-to-the-minute interurban which
leads to Grand Rapids. | -
We all like Grand Rapids and like
to hear the news from there, but let
Gabby Gleanings speil it. Don’t try
to beat Wm. E. Sawyer out of his
job. Please sell candy and more of it.
George Frey is selling coffee for
Lee & Cady. Good for you, George.
Ask Ed. McGee how much he pays
to drive from Tekonsha to Burlington.
Don’t forget the next Council meet-
ing, the third Saturday of the month.
Dec. 19.. All members are requested
to come and enjoy themselves.
A good friend and brother of
Guy Pfander.
It is said that the truth will out—
and it seems to be always out of
some people.
AS SURE AS THE
SUN RISES
Voist’s
ONO ee
eee
Makes Best sy u-r- (0
and Pastry
19
Send Us That Wales Goodyear
(Bear Brand) Order Now
So you will not be disappointed when the real
downright rubber weather comes
You'll get the weather all right, so don’t let it catch you
trying to make out an order and wait on trade at the same
time.
If you are not now handling this line,
you are not giving your customers all
they are entitled to for their money. The
BEAR BRAND are and have for years
been the standard of quality everywhere
Order now, we can ship at once, but a day delay may
mean the loss of many sales.
Herold-Bertsch Shoe Co.
(Distributors)
Manufacturers Bertsch and H. B. Hard Pan Shoes for Men
Grand Rapids, Michigan
HOOD
RUBBERS
ARE WORN
EVERYWHERE
BY
NEARLY EVERYBODY
You can make your rubber business a delight and
a success and save 5%
You buy them, Yes YOU
Grand RapidsShoe & Rubber®
The Michigan People Grand Rapids
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MICHIGAN TRADESMAN
December 9, 1914
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WOMANS WORLD
What Is the Business if the Home
Woman?
Written for the Tradesman.
Take the typical wife and mother,
with a husband to earn the living for
the household and children whom she
must train and care for, what is her
business in life, and by what stan-
dards shall she measure her success
or failure?
We are in a world of cause and
effect. No good thing comes’ by
chance, and most good things rest on
a basis that is largely physical and
material. Some may obiect to this
idea as savoring of sordidness, but it
is nevertheless true. Since no family
can live in. comfort and well-being
without an income, one of the great
concerns of the wife should be to keep
her husband physically and mentally
fit for his task of providing that in-
come.
When a man goes to his work each
morning, keen, alert, full of vim and
elasticity, it means that he is well
fed on wholesome, digestible food. A
dyspeptic is never a happy, enthusi-
astic worker. It means too that he
finds his home a place of rest and
inspiration—that the hours he spends
there make his work seem to him
worth while.
It is good for a man to do some
work about the home, to have certain
“chores” that he habitually attends
to—enough that he never will fall
into the mistaken belief that a house
just naturally runs itself. Whether it
is clipping the lawn, spading up the
garden, shaking down the furnace, or
any of-the small domestic stunts at
which his superior strength comes in
so handy, not only is the work done
but the effect is wholesome on a man’s
nature. That is, in moderate amount.
But only in case of extreme necessity
should a man be loaded with house-
hold cares to the extent of making
him weary and jaded when he goes
to his daily toil. It is the finest thing
in the world for father to tend the
baby an hour in the early evening;
but it is a bad thing for him to have
to walk the floor three or four hours
at night with a sick crying infant.
The wise wife and mother so man-
ages that the infant seldom is sick and
crying; and in all ways she tries as
far as possible “to keep up her end of
things,” so that the family bread-
winner is not burdened by the work
of the home or the details of family
management.
The shrewd wife sizes up her hus-
band both as to his weak points and
his strong abilities. If he is a little
lethargic, she stimulates his lagging
energies; if he is over-ambitious, she
restrains. Sometimes it is her task
to curb a tendency to speculation;
sometimes to supply initiative when
it may be a trifle lacking, sometimes
to impart hope and courage when the
skies of business are overcast with
clouds threatening disaster. All the
better if she can do these things so
deftly and tactfully that her good man
will not sense her ministrations.
Thus far we have spoken of the
business of the home woman with
reference mainly to its bearing on her
husband’s industrial efficiency. She
has, or should have, an even more
important labor with regard to the
higher and finer things that give the
day’s work meaning and significance.
The latter should not be lost sight
of in the compelling urgency of the
former.
The home woman’s work for her
children is in many respects much the
same as for her husband. She is the
guardian of their physical welfare and
growth and proper development, from
babyhood to maturity. It is not the
apprehensive mother, the one who is
fearful of the result of every breath
of cold air and every mouthful of
hearty food, that best preserves the
health of her household; but rather
she who maintains the habits and at-
mosphere of health.
The mental and moral well-being of
her sons and daughters is her charge
as well. She must train. She must
govern. She must realize the value
of the formative years, and conserve
for her boys and girls and teach them
to conserve for themselves, their time
and strength and their ebullient ener-
gies. She must keep them from
youthful dissipation. She must direct
and oversee their school work and
co-operate with their teachers. She
must secure ‘the help and support of
her husband in all this—often placing
upon him entire those offices of fam-
ily government in which his cooler
brain and firmer will better serves
the end to be obtained.
While constantly making her pres-
ence and influence felt, the mother
must not be a martinet or a despot.
A large degree of personal liberty, the
encouragement of individuality and
initiative—those are just as important
factors in the making of strong and
self-reliant character, as are necessary
restraint and guidance.
The ordinary routine work of the
household, the preparing of meals,
the sweeping, the cleaning, the dish-
washing—sometimes the laundry work
as well—devolve on the wife and
mother, aided or unaided by servants.
If the latter are not employed, then
certainly the children as they become
old enough should be required to
help, both for their good and to light-
en her tasks. Still she must shoulder
the main part of labor and responsi-
bility.
Moreover she must be an able
financier. In at least seven homes out
of ten, whether or not there is com-
fort and plenty and a reasonable pro-
vision for the future, depends almost
wholly upon the ability of the wife
and mother to secure these things by
the careful, skillful expenditure of a
small or very moderate-sized income.
The home woman should also hold
some place in society. This in order
to maintain the balance of her life,
io keep her own self-respect and the
respect of her husband and children,
and to save herself from sinking into
a nonentity and drudge. It is well if
she has her church, where she may
gain spiritual refreshment, her lodge
or club to furnish her with interests
and ideas outside her home. She can
do better for her own if she is not too
constantly with them.
Who shall say that to achieve suc-
cess in all these various capacities
is any light and trifling undertaking,
or that the business of the home wom-
an is less strenuous and exacting, or
less weighted with responsibility than
any other difficult profession or call-
ing? To win out she must use her
brains and make close and persistent
application of her energies, just as
much as if she were a banker or a
merchant or a physician. Quillo.
—_222>___
The Interstate Commerce Commis-
sion is to be called upon to decide a
momentous question. It is: “When
is a woman’s hat?” It all came about
when some milliner discovered that
the rates on men’s and boys’ hats
from the Atlantic to the Pacific coast
were cheaper than on women’s un-
trimmed hats, or millinery. Immedi-
ately the milliners began asking why.
The untrimmed hats for women were
packed the same way as the hats for
men, and why should the milliners
pay more? Furthermore, the com-
plaints say that millinery is the result
of the work of a milliner, and that
women’s untrimmed hats are the result
of machinery and therefore are not
millinery. They say a hat is not nec-
essarly a woman’s headgear until it
is trimmed and that the finery on the
hat makes it millinery. The commis-
soners are delving into the history of
millinery and perhaps if they lose
their jobs they can classify as millin-
ery experts and receive handsome
salaries as such.
—~+22>___
When Father Time tries to over-
take a woman she makes faces at
him.
able.
of its kind, are
Ea Good Advertising —s
Backs up Quality
1 sooner grocers realize that ad-
vertised goods are absolutely trust-
worthy, and sell them, the quicker the
success of their business is assured.
Advertised goods must be depend-
Their very existence is based
upon superior quality and uniformity
maintained year in and year out. Ad-
vertised goods have all to lose if they as
prove other than as represented.
National Biscuit Company products
Ea have established and maintained a
quality that is unapproached in the
baking of crackers and cookies, wafers
and snaps, cakes and jumbles.
et These products, each variety the best
throughout the country. No other
articles of food are so well known, so uni-
versally liked, so consistently purchased.
NATIONAL BISCUIT
COM PANY
largely advertised
camcaccconitint! RF tas Manabi rabsiicnihne scenes sur nie atti
December 9, 1914
Gossip From the Sick Room.
Muskegon, Dec. 4—Dyring my four
weeks of enforced leisure, I. have been
quite a careful reader of what our
friend Steindler has had to say about
Muskegon and the boys and while |
admire his gift of originality, I think
it about the limit to begin talking
about the Spark right at the time of
Mr. Stowe’s wedding. You can usu-
ally tell what a fellow has on his
mind (if he has any) by what he
writes and talks about, so just watcn.
When I saw Mr. Stowe, about six
weeks ago, he seemed awiul happy,
but if he had given a hint I could
have told him better, but what’s the
use, he wouldn’t have listened any-
way. :
Now Steindler has a_terrible way
of murdering names. He did mine
until I threatened to assassinate him
for the next offense. The idea of
spelling Nick Lulofs as Ludoff. As
a rule, a fellow doesn’t want his name
wrong in the paper unless he has
done something wrong. Now a per-
son is known by the company he
keeps and if I am any judge Nick’s
company at present is pretty fine.
Then see what he did to Chris Toll-
rath. Why, his family never would
know him by that name even if he
were right at home.
There have-been a few bright spots
to cheer us up while we have been
in. There were six whole days which
we were unable to talk. Our wife
semed more happy than in years and
even the neighbors seemed to enjoy
it. They were really full of sym-
pathy. (Christian Science kind).
We have had a few calls from the
boys. John Porter cante. John Peters
and A. W. Stevenson did until his
son helped win that football game
from Grand Rapids, but, of course,
we could not expect it now. Besides,
we had a very pleasant little note from
Harold Foote. He said, “You owe a
dollar, please pay at once.”
GEnoTeNtRG
RUSSET
GRAND
TRAVERSE
BRAND OF
Free from all preservatives.
well established. Protected by quality
Sale guaranteed by
jobber to the Retailer. Attractive pla-
cards for the Retailer. Just what your
Always ready to be
served. Made of sound, well ma-
to the consumer.
trade demands.
MICHIGAN TRADESMAN
The near side stop hasn’t troubled
us any, as we quit riding on the street
cars last month.
We read Guy Pfander’s dream. We —
know he was dreaming, because he
didn’t end by saying “Read the
Tradesman.” Now, Pfander, come
over to Muskegon and see a town that
is no dream,
William E, Sawyer had to come out
with something nasty about Brubaker
from Mears. Now we never had the
pleasure of meeting him, but we don’t
like to see him slandered. Sometime
when our talking apparatus gets use-
able we are going up and see just
how he does look. (If we have the
price).
We wonder how Milton would like
to see his name in print as Mittie
Stindliar.
Here are congratulations to Gold-
stein for not using all the space in
the Tradesman any more.
If you cannot get this in the waste
basket, try the furnace.
E. P. Monroe..
—~++>__
How To Tell the Difference.
A Georgia “cracker” tells this story
of his own people. He says a North-
ern man who had settled in Georgia
was visited by a friend, who asked him
how he liked the place and the people.
“Oh, all right,” replied the man.
“Now, tell me,” asked the friend,
“what is a Georgia ‘cracker’? How
can you tell him from another
person?”
“Well,” replied the Northern settler,
“you see out in that field a black
object?”
“Yes,” said the friend.
“Now,” said the man, “that may be
either a Georgia ‘cracker’ or a stump.
Watch it for half an hour, and if it
moves, why, it’s a stump.”
& STERILIZED CANNED
RUSSET-DRINKING CIDER -
MARE FROM AUSBET SWEET
FIED. AN UNFERMENTES PURE
FAUT PRODUNT ESPECIALLY PREPARED
FO? OPINKING PURPOSES.
CAN BE USED FUR MINCE MEATS,
: FES ANO PASTRIES, ETC.
Grape and Russet Drinking Cider *
Brand
c@aND TRA
The War and Science.
The only gleam of hope in the
present situation is that public senti-
ment in this country is against war
and against the nations which, rightly
or wrongly, are supposed to be the
aggressors, and that each nation is
anxious to disclaim responsibility for
the existing chaos.
But none of us can see clearly in
the storm and in the darkness. It is
our helplessness, the horror of it all,
the pity of it all, that overwhelm us.
The only safe conclusion is that the
work of the world for science and
for civilization must be maintained.
We may well honor the Paris Acad-
emy of Sciences for continuing its
meetings when the enemy were at the
gates of Paris and the government
had fled; the scientic men and scholars
of Strassburg for opening the sessions
of the University at the usual time.
And most of all it is our business to
earry forward the flickering~ torch.
The fact that the greatest nations of
Europe will be prevented, not only
this year but for some years to come,
from doing their share of scientific
work, makes it all the more necessary
that the scientific men, the scientific
institutions, and the scientific journals
of this country should maintain
and increase their efforts—Popular
Science Monthly.
—__~+~-»—___
Before the European war the United
States imported 60,000,000 gallons of
creosote oil from England and Ger-
. many annually. The war has changed
things, and next year American man-
ufacturers will make 60 per cent of the
8 Saas cutee ee eee te ae
: iF x . GURMANTERD By
MIKESELL & COMPANY
DER THE FOOD
BERIAL NO, 10008
QUARANTEED YO KEEP IN ANY
CLIMATE 18 PERFECT CONTNTION
FOR ONE YEAR
KESELL & COMPANY
TRAVERSE CITY, MICHIGAN,
CANS
tured grapes and late winter varieties
of Grand Traverse apples. If you have
knowledge of the reputation of the
Grand Traverse apples you will pur-
chase our Grape and Russet cider for
your own personal use.
same through all Michigan jobbers.
Can secure
21
local demand. They will employ
many American working men, and
after a start is made the imported
creosote oil will not be so valuable.
Much of the creosote is used in treat-
ing railroad ties, and since the war
the shortage has compelled the rail-
roads to change their treatment of
ties to zinc-chloride, which is con-
sidered inferior to creosote.
+.
In the District Court of the United
States for the Western District
of Michigan—Southern
Division.
In the matter of J. W. Panghorn
and Martin Gillisse and the Shelby
Home Furnishers, bankrupt:
In bankruptcy—1321.
Notice is hereby given that in ac-
cordance with the order of this court,
I shall sell at public auction to the
highest bidder on Friday, Dec. 18,
1914 at 9 o’clock a. m. at the store
formerly occupied by the bankrupts
at Shelby, Oceana County, Michigan,
the assets of said bankrupts. Said
assets consist of the stock of turn:-
ture, stoves, rugs, etc., all new and
in first class condition, costing ap-
proximately $1,300.00 An _ itemized
inventory may be seen at the office
of the undersigned trustee, 206-7-8-9
Houseman Building; Grand Rapids,
Michigan.
Said sale will be for cash, subject
to the approval of the court and notice
is hereby given that if adequate bids
are obtained, said sale will be approv-
ed within five days thereafter unless
cause to the contrary be shown.
H. Dale Souter, Trustee.
HE Grand Traverse
brand of Drinking
Cider is manufactured
at Traverse City, Mich., in
the center of the fruit sec-
tion. Natural resources favor
the city as the gateway of
fruit shipments. We have
located our plant here where
we can secure the finest fruit
in unlimited quantities. We
use the best grade of pears,
crab-apples, grapes and ap-
ples in the manufacture of
our fruit juices.
We are offering at the
present time in limited quan-
tities, the blended fruit juice,
especially our 30% grape
juice and 70% sweet apple,
russet and sour apple.
Our ciders are thoroughly
clarified through the latest
improved system, perfectly
sterilized so as to retain its
natural color and flavor, All
receptacles and pipe lines
are copper; everything per-
fectly sanitary in our plant.
The manufacturer has given twenty years of his life in perfecting an absolutely positive process for furnishing to the con-
sumer apples natural product, the GRAND TRAVERSE brand of Drinking Cider.
Our ciders can be secured through wholesalers in
Grand Rapids, Detroit, Saginaw, Flint, Bay City, Muskegon, Cadillac, Sault Ste. Marie and Traverse City.
aS a
Sere aneteraneneaeENER OnE Iona Heat MNES E STAR aanRubelsammameccenmamneiemateneee ne ane
MICHIGAN TRADESMAN
~
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pays Patton —
a
Alin
Michigan Retalf Hardware Association.
President—C. E. Dickinson, St. Joseph.
Vice-President—Frank Strong, Battle
Creek.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.
Adopt a Slogan and Live Up to It.
Written for the Tradesman. —
The hardware store which adopts
and features a distinctive, outstanding
policy in that very fact finds itself
well advertised. Furthermore, the
store is most effective, from an ad-
vertising point of view, when it is
embodied in a terse, epigrammatic
store slogan—the sort of slogan which
attracts instant attention and lingers
long in the memory.
Primarily, the hardware dealer is
in business to make a living; but
every hardware store should and does
have some purpose back of that. This
purpose is to awaken and cater to
some new demand; in other words (to
quote a time-worn phrase) “to fill
a long felt want.” The hardware deal-
er, in starting business, has sized up
the needs of the community, and the
possibility of doing business; if he
did not think there was a particular
niche for him, he would not locate
where he does.
It may be that there is no other
hardware store in a new or small com-
munity, and the merchant, after look-
ing over the ground, is convinced that
there should be one. His policy is,
therefore, to give the people of his
vicinity a hardware store without hav-
‘ing to make a trip to the nearest
large town. Or perhaps the hardware
store already in town is dirty and out
of date. If so, the new hardware
dealer finds it effective to play up the
newness of his stock, the brightness
of his store, the promptness and
courtesy of his store service. Every
hardware dealer has a motive back of
his business in addition to the ulterior
motive of making money; and it’s .
worth while for him to play up this
motive. He has a store policy, even
if he never stops to analyze the situa-
tion and discover what his policy is,
Unconsciously perhaps, he is never-
theless working in line with a set
policy.
The shrewd retailer discovers his
store policy — and advertises it.
Throughout his advertising—in the
windows, via newspaper
through the medium of circulars, and
otherwise—a catchy store slogan is
immensely helpful in fixing the store
policy in the customer’s memor”.
The newcomer to an untried field
can play up his business as “The
Pioneer Hardware Store.” Or, he
can call it “The Home Town Hard-
ware”—an appeal, naturally, to the
home buyer. If his is the oldest but
space, ,
not the only business in town, the
hardware dealer may aptly proclaim
his store “The Old Reliable.”
Often the location forms the theme
of the slogan. “The Five Points
Hardware Store” in an Ontario town
is located at the junction of five
streets. The slogan helps to fix the
location in the public mind. An ef-
fective play upon the name—good ad-
vertising too—is obtained by featuring
five points in good hardware merchan-
dising—cleanliness, courtesy, reliable
goods, comprehensive stock, fair
prices. This, however, is an incidental
to the slogan. “The Market Square
Hardware” is a familiar—and self ex-
planatory—title in many towns.
Location, however, is not the most
important item to feature in a hard-
ware slogan.
A store which makes a feature of
comprehensive selection of stock pro-
claims itself, “The Store With the
Stock.” A variant of this expression
is, “The Store With the Goods.” “The
House of Values” is another which
explains itself. Where quality goods
are featured, “The House of Quality”
is the natural expression to use; al-
though already there are few towns
where it has not been adopted by
some merchant.
Obvious imitation should always be
avoided. Where, in a town, one store
already terms itself “The Store
With the Stock,” a competitive
store calling itself “The Store With
the Goods” will strike a lot of people
as manifestly an imitator. If the
grocery store further down the street
calls itself “The House of Quality,”
it is hardly good advertising for the
hardwareman in the same town to
adopt the same title. Rather, the
merchant should seek something
which, so far as his town and the
adjoining territory are concerned, will
be entirely distinctive.
A large general store of which I
know calls itself “The Hub.” Its ad-
vertising matter shows a map of the
surrounding country with “The Hub”
plainly indicated as the commercial
centre of half a dozen townships.
For upwards of thirty years a huge
clock has stood in front of a jewelry
store in a city of some 10,000 people.
“The Sign of the Big Clock” has be-
come so familiar in that town as to be
to-day a commonplace; but it instant-
ly attracts the notice of a newcomer.
The entire town regulates its time
by that clock. Similar, a hardware
dealer in another town hangs out over
the front of his store a circular saw:
“The Sign of the Circular Saw” is his
particular catch-word.
In the city of Philadelphia “Get it
at Evans” is a familiar drug store
slogan, which has been paraphrased
in many parts of the United States
and Canada. “Get it at Blank’s” is
just as good a slogan for the hard-
ware dealer who grabs it first as it is
for a druggist or grocer. “See Finne-
gan First—for Hardware’ is an
adaptation which might prove catchy.
It might better be featured thus:
SEE FINNEGAN FIRST
For Hardware.
A slogan should not be made too
long or too cumbersome. Now and
then slogans are encountered which
are, in fact, not slogans but sentences
—almost paragraphs. Two, three or
at most four or five words will do
the trick better than a lengthy phrase.
“Make it short” is the watchw ord for
the slogan-builder.
For a newcomer in the business, it
may prove good advertising to offer a
prize for the best slogan—the slogan
most correctly descriptive of the
store. Invite the public to visit the
store, look over the stock, and find out
from the clerks and from actual obser-
vation what the store is. And offer a
prize to the person who expresses
that policy in the most catchy phrase.
The same thing has been done by
many a town or city in the search for
a civic slogan; and the hardware deal-
er who takes up the slogan idea need
offer only a comparatively small prize
—say $5, or even an attractive article
of about that value—to draw a crowd
of competitors. Have the judging
done by outside men—that is, men
outside the store. Amid a raft of fairly
heart-breaking suggestions, lumpber-
December 9, 1914
ing sentence—slogans and ideas utter-
ly ridiculous, the hardware dealer is
pretty sure to find a gem of purest ray
serene, which will help to advertise
his business and to draw future trade.
The slogan should be selected with
an eye to permanency; and if it em-
bodies a distinct store policy—such as
quality goods, or comprehensive stock
—the merchant has no alternative but
to live up to it to the letter.
William Edward Park.
——_>-+--
When some men think, they make
a noise like a boiler shop.
— s+ > .____
A joy ride often ends with a blow.
out.
Weed Tire Chains
All the regular sizes carried
in stock
Write us for the jobbing price
Sherwood Hall Co., Ltd.
30-32 Ionia St. | Grand Rapids, Mich’
OFFICE OUTFITTERS
LOOSE LEAF SPECIALISTS
237-239 Pearl St. (near the bridge) Grand Rapids, Mich.
ay
IA: ths
CANT) ills
{39.141 Mow ST
Leet eae cre)
wRAND KAPIUS
Corner Oakes St. and
Ellsworth Ave.
Michigan Hardware
Company
Exclusively Wholesale
Grand Rapids, Mich.
Foster, Stevens & Co.
Wholesale Hardware
ws
157-159 Monroe Ave. ::
Grand Rapids, Mich.
151 to 161 Louis N. W.
December 9, 1914
MICHIGAN TRADESMAN
THE MEAT MARKET
An Old Time Butcher to His Son.
The customer with a complaint
should be given more attention than
the customer with an order. Some
smart Alecks in the butcher business
may consider this a mighty funny
statement; but funny as it may appear
to them, it’s mighty good advice to
the butcher who wants to get ahead
in the world and who wants to build
upon the good will of his trade.
Two many butchers. consider the
customer who kicks over something
as an unmitigated nuisance, without
whom they would be better off. So
they treat her accordingly, and in a
short time they find that they are bet-
ter off, if they continue to think the
same way. But usually by the time
that happens they have experienced
a change of heart, and regret the loss
of a customer who could have been
held by the expenditure of a little
time and trouble.
I am not one of those who believe
that the customer is always right.
Lots of times she is wrong, away
wrong, but not all the time. Some-
times she has justification for her com-
plaint; and, under these conditions,
she deserves proper treatment from the
butcher to whom she gives her trade.
When you are in the wrong, don’t
try to dodge; make good. The small
loss in that usually is compensated
by the future trade that you will get.
The small saving made by turning
down a customer is usually more than
balanced by the big loss of her entire
future trade.
Your mother deals with a butcher
in this town who keeps a pretty good
grade of meat. Usually he satisfies
her and myself, too. Recently, how-
ever, a slip-up occurred, and a chicken
she purchased was hardly eatable. We
both let it pass, for I know that acci-
dents will happen in the best markets
that cannot be helped. But the same
thing happened a second time and
a third time, so your mother decided
it was time to call a halt. She simply
told her butcher that hereafter she
would have to buy her chickens else-
where, for it seemed that she was un-
able to get a good chicken from him.
This butcher didn’t fly off the handle
immediately, like some would have
done. He asked what the trouble
was, and when told in detail, declared
that he couldn’t: understand it, but
that he wanted your mother to have
another trial at his expense. He was
sure that he could satisfy her. The
next time she bought a chicken there
was no bill with it, nor was there
any kick after it. He had made good
a justified kick.
I don’t recommend his example to
you as the way to deal with every
customer who comes to you and kicks
about the meat she has purchased
from you. Every case of this kind
must be judged on its individual mer-
its. But that butcher has made a life-
long customer of your mother. It
will take an awful lot to make her
change her trade now, and to create
that frame of mind with her cost
her butcher just the price of one
chicken. Don’t you think that it was
worth it?
The policy, however, will not work
with the woman who is a chronic
kicker. The more you give way to
this sort of a person, the more she
expects from you. And the trouble
with this sort of a person is that her
trade is usually large enough to leave
a noticeable gap in your month’s busi-
ness if you lose it.
To deal with her you must use all
the tact that you possess. It may be
policy to yield once or twice, or it
may not—you must be the judge of
that. I have found, from my experi-
ence, that a person of this kind usual-
ly kicks simply because of her tem-
perament. I had a customer who dealt
with me for twenty years, and there
never was a time that she came into
the market that she didn’t tell me how
bad her last order I sent her had
been, and that she would never give
me a chance to send her another piece
of meat. But her orders came just
the same, and the only thing that
made her quit was the fact that I
went out of business.
How did I hold her? I didn’t hold
her at all; I held my temper instead.
When she kicked, I apologized; when
she vowed she would transfer her
custom, I told her how sorry I was
to lose it. The result: She usually
left my market with the idea that
I was doing the best I could, and that
she would continue to give me a
chance. I was her means of venting
her temper, and the trade she gave
me paid me to act as such. In fact,
as the years went by I would have
been lonely if I had not heard her
daily kick. It was her way of doing
business, and there are lots more like
her. Give the chronic kicker who, in
nine cases out of ten has nothing to
kick about, fair words and her trade
is yours so long as you care to hold
it. Words are cheap, and new cus-
tomers are hard to-get.
The woman who expects everything
for nothing—and, luckily for the
butcher, she is in the small minority
—cannot be satisfied at all. If quality
is bad and you: make it good, she will
try to work the same game on you
all over again within a week’s time.
If she kicks on the price, and you
are foolish enough to meet her kick
_ only once, you will never be able to
sell her a piece of meat without doing
the same thing all over again. That
kind of a customer is a pest.
There is only one way of treating
her. When she becomes unbearable,
put the facts of her case before her
without mincing words. Tell her the
quality of your meat suits all your
customers except her. Tell her your
prices give you a fair profit and no
more, and that you have to charge
them or else go out of business. Be
firm, but courteous. You will either
lose her trade for good, or hold her
without a kick in the future. And it
must be one way or the other; there
is no middle way with a woman like
she is,
Rectify mistakes that are up to you;
sympathize with the customer whose
nature uses you for a means of find-
ing relief to her temper, for she can’t
help what she does; but come to a
firm understanding with the woman
whose one aim in her dealings with
you is to put one over on you.—
Butchers’ Advocate.
MAAS BROTHERS
Wholesale Fish Dealers
Sea Foods and Lake Fish
of All Kinds
Citizens Phone 2124 Bell Phone M. 1378
1052 Ottawa Ave., N. W. Grand Rapids, Mich,
Are Your
Net Profits
Satisfactory?
Probably not, if you
are like nine out of ten
merchants.
Your trouble probably
is (1) you have too much
of some items; (2) not
enough items.
If you will buy the
“many lines in one bill”
offered by our monthly
catalogue of General
Merchandise, you easily
can apply the remedy.
Butler Brothers
Exclusive Wholesalers of
General Merchandise
New York Chicago
St. Louis Minneapolis
Dallas
“AMERICAN BEAUTY” Display Case No. 412—one
of more than one hundred models of Show Case,
Shelving and Display Fixtures designed by the Grand
Rapids Show Case Company for displaying all kinds
of goods, and adopted by the most progressive stores of America.
GRAND RAPIDS SHOW CASE CO., Grand Rapids, Michigan
The Largest Show Case and Store Equipment Plant in the World
Show Rooms and Factories: New York, Grand Rapids, Chicago, Boston, Portland
SUN
TRACE -maAna.
BEAM==
Home of Sunbeam Goods
Winter Goods
Now for the Winter Trade
Square Blankets, Stable Blankets, Plush and Fur Robes, Fur Coats, Sheep-Lined Coats,
Blanket-Lined Coats, Duck and Corduroy, Mackinaw Coats.
Our catalogue is ready, and, if you have not received a copy, say so, and one will be
When you come to compare values, send in a trial order and see for YOURSELF
how “Sunbeam” Winter Goods will brighten your store.
BROWN & SEHLER CO.
Grand Rapids, Michigan
MICHIGAN TRADESMAN
December 9, 1914
CHRISTMAS SHOPPING.
Merchants Should Urge the Impor-
tance of -Early Buying.
Written for the Tradesman.
The Yuletide is par excellence the
big event of the year.
It is rich in sentiment, sacred by
reason of associations and traditions,
and big with the possibilities of sub-
stantial rewards for the faithful mer-
chandiser—but there are some things
about Christmas that will have to be
changed before the millennium ar-
rives,
Anybody who has been about but
a little has seen enough to know that
Christmas shopping—especially that
of the long-deferred, irritable, raucous
and peremptory sort—has its seamy
side. Those who have once seen the
mad rush and scramble of seething,
surging mobs of belated holiday shop-
pers cannot easily efface the recol-
lection of the scene.
There is something incongruous,
bourgeois and pitiful about it. Ac-
tuated primarily by the desire to im-
part happiness to others, admittedly
normal people fare forth and, ere the
day is done, develop into _ selfish,
tyrannical and spiteful creatures. They
lose the spirit of the holiday in their
futile search for holiday gifts.
Anybody who has stood in a big
city department store late Christmszs
Eve, as I have done again and again,
and looked from the army of belated
Christmas shoppers to the weary,
white-faced, nerve-wrecked salesgirls,
cannot escape the conviction that the
gospel of Early Christmas Shopping
is one that needs to be preached
throughout the length and breadth of
the land.
Why is it that ordinarily intelligent,
capable, cultured and fair-minded peo-
ple—laboring and professional men,
and women of our clubs, churches and
families—so far forget themselves as
to impose upon others, at this time
of all times during the calendar of
the year, burdens grievous to be
borne? And how comes it that wom-
an who is supposed to be—and usual-
ly is—more considerate in all things
than man, should be in this regard
the chief offender?
And in spite of the seamy side of
Christmas shopping merchants are
thankful for the substantial profits in-
cident to the holiday business.
But why, oh why, can’t the great
American public do its holiday shop-
ping with more leisure, less incon-
siderateness and better judgment?
What the dear people need to he
taught is, not to buy less for gifting
purposes, but to buy more advisedly
and satisfactorily—by beginning to.
buy earlier.
But it’s a hard thing to get this
practical little tip domesticated in the
minds of the people. And don’t let
anybody be so sanguine as to jump to
the conclusion that the thing is going
to be done speedily. It isn’t. It’s
going to require time—time, repeti-
tion, emphasis, argument, line upon
line, precept upon precept, here a lit-
tle and there a little. And by and by,
if we don’t get discouraged and quit
trying, we'll begin to see slight tokens
of improvement. Like most other
good movements, the early Christmas
shopping crusade is going to get un-
der way rather’ leisurely. So we
mustn’t get discouraged.
Merchants and sales people in nearly
all the larger cities are co-operating
in their efforts to minimize the evils
of eleventh-hour Christmas shopping.
Some of the things undertaken by lead-
ing merchants of some of our larger
cities are deserving of high praise.
They have done, and are now doing,
their utmost to relieve the congestion
and turmoil necessarily occasioned by
belated Christmas shopping. They
have advertised the benefits of early
shopping in the daily newspapers,
mailed out direct appeals to prospective
customers and regular patrons; they
have bought their holiday merchandise
far in advance, displayed it early, and
besought the people, through almost
every form of appeal to which the
human mind is susceptible, to come in
early and get their shopping through
with before the final rush. Further
than this they could not go.
Now it would not be correct to say
that all this money and brains and
effort spent in the advocacy of the
early Christmas shopping crusade
have been wasted, and that nothing
has been accomplished. That would
be an extremely pessimistic view. Un-
doubtedly much has been accomplish-
ed. Hundreds of thousands of con-
verts to the early shopping cause have
undoubtedly been made. The thou-
sands of dollars spent last year in
many of our larger cities. and the col-
lateral newspaper advertising given
scot free by the press of many of our
cities, have assuredly helped to foster
the early shopping cause. The senti-
ment is growing; and the crowd of
belated shoppers will not be so large
this Christmas Eve as it was last.
The person who has given the mat-
ter of early Christmas shopping little
or no thought, is apt to chide: “Well,
what’s it t’them if I shop early or
late, just so I shop? Don’t they get
their profit in either event? And the
salesforce—aren’t they there to sell
the goods? What’s the idea?”
Now early Christmas shopping
shouldn’t be exploited either as a
philanthropy or as a morsel of tran-
scendental ethics; it’s a business prop-
osition pure and simple. There are
certain reasons why it is a good thing
for the merchant and his salesforce—
and the reasons are very valid and
substantial. But these reasons do not
primarily concern the customer. How-
ever, there are other reasons—and no
less valid and substantial—why it will
pay the Christmas shopper to shop
early. The early shoppers get the
freshest merchandise, the most ex-
clusive and desirable articles, and the
best bargains. If the shopper is a
woman—and about four Christmas
shoppers out of five are women—she
has more time to look at the goods,
and she is in a better frame of mind
for intelligent decisions thereupon.
Later on, if her shopping is deferred
until the rush and crush are at their
height, she'll be caught on the wheel
of necessity and _ protestingly buy
things she really does not care for;
but she'll buy them because they ap-
proximate her requirements a little
more nearly than anything else in
sight. But there’ll be precious little
satisfaction for her in the transaction.
The early Christmas shopper gets
prompt attention, for as yet the sales-
people are not rushed to the limit of
human endurance. Not only prompt
attention, but a far better variety of
salesmanship does the early shopper
get. The saleslady can take time to
tell her customer about the merchan-
dise in a far more detailed and satis-
factory way at this time than she
could reasonably be expected to later
on. And now, before the rush has
set in, the goods are displayed to bet-
ter advantage. And there is plenty
of time to deliver the goods, and get
them delivered in better condition.
“It’s not only the increased work at
Christmas time that makes the trou-
ble;” said a floor-walker, quoted by a
writer in the December number of the
Ladies’ Home Journal, “It’s the un-
necessary work. If each woman
would make a personal campaign of
her Christmas shopping this evil of
the week before Christmas would be
stopped. It’s entirely up to the shop-
pers. They can encourage it, increase
it or cut it right out. If women only
knew the inside of the Christmas shop-
Ping case, the nerve exhaustion, the
weeks of sickness following this rush,
the ache of Christmas for us to make
their merriment, they would take this
matter of early shopping seriously in
hand. We don’t complain of the in-
crease of holiday work; that is busi-
ness, and we prepare for it with our
extra force of goods and saleswomen.
It is the mistakes of shoppers due to
utter carelessness, but selfish mis-
takes, that keep us and our girls mid-
night after midnight straightening out °
so they can receive their satisfaction
before Christmas morning.”
Not work—but unnecessary work;
unnecessary work occasioned by care-
lessness. And back of the careless-
ness and the stupid mistakes—incorrect
addresses, faulty instructions etc.—the
causeless rush and senseless haste of
pre-holiday shopping! No wonder
the nerves of shopkeepers and and
salespeople get on edge!
Well, let’s not become discouraged;
let’s just keep on urging and pleading
with them to shop early. Not all the
people will heed us, but some will.
Chas. L. Phillips.
>.
Municipal Ice Plants.
People should not be fooled about
these municipal ice and coal schemes.
The only way that they can possibly
gain an advantage from them that
they do not now possess is by cutting
the profits of retailers now in busi-
ness. The city cannot buy coal at
the mines any cheaper than can the
private dealer. It cannot cut, and
house and deliver ice any cheaper.
The marvel is that, if there is so much
benefit to be gained by cutting off
these profits, the agitators of munic-
ipal ice and coal yards longer do
themselves and their families the in-
justice of continuing in any other
business.—Fall River Herald.
—_~2~-.____
Among the poor ways of making
one’s mark in the world is painting
the town red.
bargain by
This Is Where You Save
LL of the STAR CLOTHING COMPANY'S Fix-
tures and Furniture, consisting of Sectional Wall
Clothing Cabinets, Plate Gtass Revolving Clothing
Cases, American Beauty Show Cases, Shelving, Partitions,
Suit Forms and appliances of all kinds for window displays
have been purchased by and are now being offered at a
Grand Rapids Merchandise & Fixture Co.
803-805 Monroe Ave.
We will take your old fixtures in exchange
Grand Rapids, Michigan
Have You Bought
Your Supply
of
Do not neglect your Christmas
trade
The Holidays are almost here
“Lowney’s”’ is the most widely
advertised and most popular
line of chocolates in
America
Be prepared for the big demand
# Beautiful and expensive window
displays for the asking
Write us
PUTNAM FACTORY, National Candy Co., Inc., Distributors
Grand Rapids, Michigan
December 9, 1914
MICHIGAN TRADESMAN
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JMIMERCIAL TRAVE
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Grand Council of Michigan U. C. T.
Grand Counselor—M. S. Brown, Sagi-
naw.
Grand Junior Counselor—W. S. Law-
ton, Grand Rapids.
Grand Past Counselor—E. A. Welch,
Kalamazoo.
Grand Secretary—Fred CC. Richter,
Traverse City.
Grand Treasurer—W. J. Devereaux,
Port Huron.
Grand Conductor—Fred J. Moutier,
Detroit.
Grand Page—John A. Hach, Jr., Cold-
water.
Grand Sentinel—W. Scott Kendricks,
Flint.
Grand Executive Committee—E. A.
Dibble, Hillsdale; Angus G. McEachron,
Detroit; James E. Burtless, Marquette;
L. P. Thompkins, Jackson.
Next Grand Council Meeting—Lansing,
June.
Michigan Division T. P. A.
President—Fred H. Locke.
First Vice-President—C. M. Emerson.
Second Vice-President—H. C. Corne-
lius.
Secretary and Treasurer—Clyde E.
York, J.
Brown.
Board of Directors—Chas. E.
W. Pyptnam, A. B. Allport, D. G. Mc-
Laren, W. E. Crowell, Walter H. Brooks,
W. A. Hatcher.
Gabby Gleanings From Grand Rapids.
Grand Rapids, Dec. 8—Absal Guild,
Ancient Mystic Order Bagmen of
Bagdad, are planning a big round up
Dec. 12, with a full ceremonial ses-
sion. All officers, the degree team
and members will meet at 2 p. m. at
Herald hall for a business session and
rehearsal. At 5 p. m. the doors of the
lodge will be opened for the reception
of candidates and at 5:30 all members
and candidates will march in a body
to the Crathmore Hotel, where a 6
o’clock dinner will be served. Prompt-
ly at 7 o’clock the ceremonial session
will start at Herald hall. A large class
of candidates is already assured and
it is hoped that many more will take
advantage of this last opportunity of
an open charter to join. Any mem-
ber of any U. C. T. council in the
State is eligible to membership in this
Guild. Application blanks may be
procured from J. Harvey Mann, 805
Madison avenue.
The Patrol of the Kings Guards,
recently organized, have been very
busy of late and present a fine appear-
ance. They have received many com-
pliments because of their excellent
drill work. :
Walter S. Lawton is much chagrined
because the Citizens telephone direc-
tory doesn’t have him listed as a sub-
scriber. The mistake is an error of
the printer’s and as the directories are
only issued once a year, Walter thinks
his phone order business will suffer
for that period, as it doubtless will.
His phone number remains the same
as of old, however, and all druggists
with good credit can procure Dr.
Miles prescriptions by phoning 34617.
Mrs. Geo. Bernard, 19 Grand
avenue, entertained twelve ladies in
honor of Mrs. Earl Cassada’s birth-
day Dec. 1. After dinner the ladies
were entertained at 500.
Jess Martin and wife were guests
of the former’s father, John D. Mar-
tin, over thanksgiving.
Jake Waalkes is improving rapidly
and hopes to be so far recovered in
health as to be able to again join the
boys on the road in the near future..
George Hudson had his grip stolen
at the New Burdick Hotel, Kalama-
zoo, one day last week. As good luck
would have it, George had removed
his orders, but under the circum-
stances it is tough when a fellow loses
his grip.
A sign in a barber shop in Oceana
county reads, “No loafing in this shop
allowed on Saturdays.” Oh, well, tie
traveling men don’t travel on Satur-
days anyway.
Sherman was surely well informed
about war.. At Petoskey they now
charge 10 cents for all Sunday news-
papers—all on account of the war ia
Europe. L
For the first time since his election
as Secretary-Treasurer of No. 131,
Harry D. Hydorn was absent from the
Council meeting on Saturday night.
Harry is a District Deputy and as
such was invited to attend the meet-
ing of Auto Council, at Lansing, which
meets on the same night as No. 131.
William Bosman was appointed by
Senior Counselor Beardeslee to act
as Secretary-Treasurer during Harry’s
absence.
Rev. Freeman, of All Souls’ church,
invited Grand Rapids Council as a
body to attend the morning service
at his church on Sunday morning,
Dec. 13, at 10:30. On motion, the
Council accepted the invitation and
also requested that every traveling
man in Grand Rapids, whether a meni-
ber of the Council or not, meet with
them at the entrance of the Herald
building at 10 a. m. and all attend the
service together.
Edward Brubaker son of C. A. Bru-
baker, of Mears, has been seriously
ill, but we are pleased to learn that
his condition is steadily improving.
How could the editor of the Trades-
man ever consent to get married when
he is so opposed to unions?
Robert M. De Pree, of Holland, re-
cently died at the residence of his
brother, in this city, after an illness
of about two months with poisonous
inflammation of the heart. Mr. De
Pree was taken ill while on a trip in
the interest of the De Pree Chemical
Co. and his condition has been very
serious for some weeks. Mr. De Pree
was 33 years old and had spent most
of his life in Holland. While a boy
he attended Hope College for a time.
Later he was employed in the Holland
City State Bank. For a number of
years he conducted a drug store on
the corner of Eighth street and Cen-
tral avenue, which business he sold
to the Gerber Drug Co. After leaving
that concern he became associated
with the De Pree Chemical Co., with
which conern he held a position as
traveling salesman at the time of his
death. Mr. De Pree is survived by a
widow and two children.
Homer Bradfield, the John Bunny
of our Council, must have wanted us
to know he had money by the way he
dropped his pocket book during the
most impressive part of our cere-
monial Saturday night.
With the horticulturists in our State
constantly bringing out new fruit
trees, we suggest that the real bene-
factor to the human race will be the
man who will bring out a Christmas
tree that will bud its own presents.
A friend of ye scribe, in speaking
of the old adage, “Money Talks,” re-
marked that the conversation that
money had had with him had been
very limited. He said all it had ever
said to him was “Goodbye.”
Just to show his versatility as an
all around handy man, John D. Mar-
tin presided at the piano at our U. C.
T. session Sturday night. Had Pader-
ewski been there he would have turn-
' ed green with envy. We can’t all be
famous as well as good-looking!
G. J. Coffey, 349 Hollister avenue,
was called upon to act as “official
squirt” in the absence of the regular
officer at the last U. C. T. meeting.
He presented a fine appearance in his
new uniform and he -performed the
function of his office to the complete
satisfaction of every one present, in-
cluding the candidates.
John W. Baughner, the popular
grocer at Shelby, has purchased the
Fisher building and expects to move
his stock into it about April 1 next.
This will give him one of the best
buildings in the town and enable him
to better care for his increasing busi-
ness.
All members of Grand Rapids Coun-
cil are invited to bring their wives to
all the regular Council meetings dur-
ing the winter. The entertainment
committee will see that they are en-
tertained in the parlors.
At the last regular Council meeting,
Senior Counselor Beardeslee appoint-
ed two committees, one on resolutions
consisting of Fred. De Graff, O. W.
Stark and J. Harvey Mann and the
other a music committee consisting
of Harry Harwood, Homer Bradfield
and E. J. MacMillan. The music
committee state that they expect to
stage a jew’s harp solo with 2n
accordion accompaniment as a sub-
stitute for John Martin’s near music
at the next meeting and say that the
Council may expect an explosion in
the place of a report.
E. A. Battje left the first of the
week for Milwaukee to take up his
new position as representative of the
G. J. Johnson Cigar Co.
Everybody was pleased to. see
Walter Ryder at the U. C. T. meeting
Saturday evening and to hear his
voice in the Council chambers.
Sheffer Bros., who conduct an up-
to-date grocery store in Fennville,
have, as fast as their increasing busi-
ness would warrant, been replacing
their old fixtures with new ones. Dur-
ing the past year they have installed
a new Bowser street gasoline tank,
new patent display counters, new
automatic computing scales and last
week have added an excéptionaliy
large modern refrigerator to their
store equipment, which will enable
them to better care for perishable
goods. These young men are both
hustlers, are agreeable and painstak-
ing with their trade, and enjoy the
confidence of their customers and the
jobbers with whom they do business.
Plans have been completed by the
Grand Rapids & Indiana Railway for
remodeling and improving the interior
of the union station, the estimated
cost to be about $3,000. The ticket
office has of late years been altogether
too small to properly care for patrons
of the different roads, especially on
Monday mornings. According to the
new plans, the hall leading to the bag-
gage room will be closed up and the
ticket offices will extend all along the
south end of the main corridor. The
women’s rest room will be located in
the rear of the ticket offices. These
improvements will greatly facilitate
the issuing of tickets and do away
with the tedious standing in line that
has been the custom heretofore.
The Graham & Morton Transpor-
tation Co. closed the summer season
on the Holland and Chicago line last
Thursday. The steamer Puritan goes
into winter quarters at St. Joe.
A socialist candidate for office at
Petoskey, in filling his expense state-
ment, says he “expected nothing,
spent nothing, owes nothing and got
nothing.” The way it looks to us,
nobody was out nothing.
One of the big department stores
advertises “all dresses reduced.” All
we have to say is that we hope, as
Nat Wills states it, that the good Lord
allows us to keep our eyesight for
a few months yet.
The Kalamazoo interurban has com-
pleted four spans of its new bridge
across the river below Wealthy street
and three more spans are to. be
placed. The bridge will extend over
Market avenue to connect with the
south embankment and will be about
four feet above the flood wall. Dur-
ing a trial trip on the new road from
Kalamazoo north, one of the new
cars maintained a speed of forty-six
miles an hour, which is considered
very satisfactory, considering the un-
settled condition of the road bed.
John Kenzie, who is engaged in
business at Caledonia, is laying the
foundation for a store at Wyoming
Park. The building will be 50x50
feet in dimensions, two stories high,
and Mr. Kenzie will occupy it when
completed.
Beginning Dec. 1 the new interstate
passenger rates are now _ effective,
which are 2% cents a mile except in
states where the law provides a 2 cent
rate. Interstate rates are 2 cents a
mile, as heretofore. The extra cost
of a ticket to Chicago will be 90 cents
and to New York 88 cents more than
the old rate.
Ranson Bros. will occupy the vacant
store at the corner of Elm street and
Division avenue with a grocery stock.
The building is now being fitted up
and redecorated.
Beginning Dec. 1 a new tax on to-
bacco and on telephone and telegraph
messages is effective. This is erron-
eously called a “war” tax and in some
instances if war does not already ex-
ist this will start one.
Fourteen thousand dollars in cash
and pledges have already been se-
cured for the extension of the boule-
vard lights to the Pere Marquette
tracks on Division avenue south and
the organization in charge intend to
make another campaign for more
funds and more lights.
A man claims he found a snake
twenty-eight inches long in a bunch
of bananas near Hastings. And still
ps! claifh Barry county is entirely
ry!
The H. M. Reynolds Asphalt Shin-
gle Co. has moved into its handsome
new fireproof office, built in connec-
tion with the plant. Last week the
company held a round up of its sales
force, at which it was declared that
business is good and going to be
good—and then some.
William E. Sawyer..
——_>-~>_____
Butter, Eggs, Poultry, Beans and Po-
tatoes at Buffalo.
Buffalo, Dec. 9—Creamery butter,
fresh 27@34c; dairy, 24@30c; poor to
good, all kinds, 18@20c.
Cheese—New fancy, 15@16c; new
choice 15c. Held fancy, 16%4@17c.
Eggs—Choice fresh candlded, 35@
36c; fancy, 40c; cold storage candled,
24@26c.
Poultry (live)—Cox, 10c; fowls, 11
@14c; ducks, 13@15c; chicken, 12@
14c; geese, 14@15c; turkeys, 15@17c.
Poultry (dressed)—Turkeys, 18@
20c; chicks, 14@16c; fowls, 13@15c;
ducks, 15@17c; geese, 13@14c.
Beans—Medium, new $2.75; pea,
$2.65@2.70. Red Kidney, $3.25@3.50;
o Kidney, $3.25@3.50. Marrow,
3.50.
Potatoes—New 30@40c per bu.
Rea & Witzig.
EAGLE HOTEL
EUROPEAN
GRAND RAPIDS, MICHIGAN
$1.00 PER DAY—BATH DETACHED
Excellent Restaurant—Moderate Prices
HOTEL CODY
EUROPEAN
GRAND RAPIDS. MICH.
Rates $1 and up. $1.50 and up bath.
Remar entre uennumnorinte meaner ars
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Michigan Board of Pharmacy.
President—E. T. Boden, Bay City.
Secretary—E. E. Faulkner, Delton.
Treasurer—Charles S. Koon, Muskegon.
Other Members—Will E. Collins,
Owosso; Leonard A. Seltzer, Detroit.
Next Meeting—Grand Rapids, Novem-
ber 17, 18 and 19, 1914. —
State Pharmaceutical
clation.
President—Grant Stevens, Detroit.
Secretary—D. D. Alton, Fremont.
Treasurer—Ed. C. Varnum, Jonesville.
Michigan Asso-
Michigan Pharmaceutical Travelers’ As-
sociation.
President—John J. Dooley, Grand Rap-
ids
Secretary and Treasurer—W. S. Lawton,
Grand Rapids.
Grand Rapids Drug Club.
President—Wm. C. Kirchgessner.
Vice-President—E. D. De La Mater.
Secretary and ‘Treasurer—Wm.
Tibbs.
Executive Committee—Wm. Quigley,
Chairman; Henry Riechel, Theron Forbes.
Increasing Use of Tin Cans for Drugs.
Years ago when a prescription went
into a druggist’s shop to be filled the
question of the receptacle which was
to contain the finished product both-
ered neither the druggist nor his cus-
tomer.. Liquids went into bottles,
ointments into opal jars and powders
of various kinds into packages. The
purchaser was fortunate if, on his
arrival home, he did not drop the
package and be obliged to rescue the
powder from the floor or the sur-
rounding furniture. Even though this
did not occur, a large portion was sure
to be lost in transferring it from one
box to another or from paper to box.
So long as manufacturing druggists
were few and far apart, and the public
had to depend on proprietary medi-
cines put up by their owners for the
various ailments there was no
thought of anything better than the
heterogeneous hit-or-miss package
that was the first thing the druggist
put his hand to in the way of a con-
tainer. But after some careful study
conditions have changed.
The druggist who was selling an
ointment that his neighbor in the next
city put up began to realize that he
had a physician’s prescription for one
that was just as healing, and that he
might as well get the benefit of the
money he was paying someone else.
It began to be a question of which
sold the better, and psychology of sell- |
ing meant the consideration of the
package that contained the merchan-
dise, as well as the contents.
Here was where some of the more
extensive manufacturers got the ad-
vantage, for instance, in the manu-
facture of cans. The die to stamp out
the pattern is the largest part of the
expense, yet at the present day these
firms hold themselves ready to make
any shaped can for any customer, pro-
vided the order is large enough to
give them a percentage of profit. Their
experts are always experimenting on
new and original tints for the enamel-
ing, which is baked on so hard that
nothing short of acid will remove it,
and the result of these experiments
is given freely to their customers. If
they carried only stock sizes of their
products their list of containers avail-
able for the drug trade would be lim-
ited, but instead of one they have
from one to a dozen cans all holding
the same amount, but all shaped and
designed to give the customer the
choice of a wide range. The process
of making them is interesting. First,
in the sheets of tin the design is
lithographed, just as it is on paper,
except that between each layer of
coloring the sheet of tin is baked to
set the color. Some of these cans go
through a dozen bakings. Then they
pass to patented machines which
shape them as they are marked, passing
them. from machine to machine,
clamping on the bottom, bending the
top, fastening on the patent catch and
at last delivering them ready for their
contents. The uncolored cans’ go
through a similar process. These, as
a rule, are only made in round or
square sizes of different depths, and
are left blank for the paper label of
the owner and the name of the con-
tents.
Practically all of the tin used in the
packages that come into the home
(with the exception of the collapsible
tin tubes), from the boxes holding the
crackers in the kitchen to the box of
phonograph needles and the tin box
of gum, are made by the samé com-
pany. Their line of tobacco contain-
ers, from the big tin humidors to the
little cigarette cases, enameled to
please the most fastidious buyers, is
most attractive.
With' the arrival of more and more
competition in the field of druggists’
supplies, no wonder that all the com-
modities that such manufacturers offer
in the way of tins are eagerly taken
advantage of through the country.
The many manufacturers of cold
cream found the tin box a great sav-
ing, and also desirable, because of
its freedom from imperfections and its
satisfaction to the customer. The
choice of sizes gives the modern
chemist a box exactly suited to his
prescription, from the smallest, hold-
ing one application, to the theatrical
cold cream jar holding a pound.
Powdered preparations, too, have
their many containers—round, oval,
square—with different tops. Recently
the American Can Company has offer-
ed a tin box for face powder, intended
to take the place of the paper box
which gets finger-marked and broken-
cornered before the powder is gone.
This box, finished in what is called
“egg-shell finish,” is a fit addition to
any table; it can be cleaned with a
damp cloth as often as necessary. This
egg-shell finish is something new and
very beautiful. It has the appearance
of hand-painting, softening the colors
on the box it adorns and toning down
the design. It looks like a tiny mot-
tled paper back-ground but is more
lasting, without losing the dainty
effect.
The day of carelessly wrapped,
hastily put up packages has gone by.
The public pays more money for less
product, perhaps, but it pays it will-
ingly. Of the customers purchasing
—we will say mucilage—there is
scarcely one who would not buy the
jar having the most attractive shape,
and neatly sealed and labeled. Nota
woman buying powder or cold cream,
or tooth paste, or any one of the
hundred things that a woman buys,
but does not choose the most artistic
package. It is not entirely a ques-
tion of neatness in the case of the
woman; she demands that she have
not only attractive but also artistic
packages, and what she wants she
gets.
No wonder that many of these
manufacturers list their factories—
each specializing in one line of cans—
and it is not remarkable that prac-
tically all of the manufacturers of the
articles one finds in the advertising
pages of the popular and standard
magazines put out their products in
containers manufactured in America.
What the big manufacturers of toilet
articles do the little ones can accomp-
plish also, and there is a big field for
the small druggists who manufacture
their own creams, ointments, pow-
ders and non-secret preparations to
select from, and which thus enables
them to obtain any and all sizes from
the companies who make a business
of serving them.. Sidney Baldwin.
— 72.2 >___
Best Paying Side-Line.
The best-paying side line in our
store is candy. We are agents for
three good lines, and these lines are
handled exclusively by us in this
county. We are doing a very good
business, indeed.
First of all, our candies are package
goods, no bulk candies being handled.
This ensures cleanliness. The boxes
are not opened from the time they
leave the factory until opened by the
consumer, and this point aids us con-
siderably in making sales.
We have recently installed a refrig-
erator case in the candy department,
a case so constructed that it will ad-
mit a hundred-pound cake of ice. In
summer, when candies suffer most,
the interior of the case is kept at a
uniform temperature, which is far be-
low the summer average. The cost of
maintaining the ice supply is very
nominal,
By keeping candies at a uniform
temperature they are kept in a salable
condition. High-grade confectionery
deteriorates rapidly under unfavorable
condition.
Our candy department occupies the
most prominent place in the store.
It is constructed of steel and is enam-
eled white, giving it a distinguished
appearance. The top is always cov-
ered by a display of the goods, each
box bearing a price ticket. This pro-
paid in.
December 9, 1914
motes business, many sales being
made to customers who had no in-
tention of purchasing candy when
they entered the store. Displays are
changed frequently, thus adding nov-
elty to the case. On Saturdays and
Sundays we use a leader. We sell a
pound of a 50-cent quality at a low
price, with scarcely any profit, in order
that people may become better ac-
quainted with our different lines. On
these days we sell a great deal of
this leader, as well as a gratifying
amount of the better grades.
Our advertising, both in the news-
paper and our show cards, is changed
often and we are constantly offering
the public something new.
“Goods well bought are half sold.”
We buy our candies in small quan-
tities. Nearly all of the packages are
wrapped in a transparent oiled paper,
which serves as an additional insur-
ance against deterioration.
Wm. E. Steckelmann.
——_22a_____
Some Odd Orders.
Oxalic Acid was dispensed at
Smiley’s Pharmacy, Hot Springs,
Ark., on an order for “alsallaced.”
Swain’s Panacea was dispened by
J. B. Coats, Dixon, Mo., on the fol-
lowing order: “swanis pini_ sie.”
Planten’s Capsules were dispensed
by J, B. Coats, Dixca Mo. on an
order for “planteen Capilss dark
Brown.”
A deadly mixture was dispensed by
A. R. Scheu, Kenwood Springs, Mo.,
when he received an order for “15c
Carose of suplamate and turpentine.
Explicit was the customer of Mrs.
B. G. Huffman, St. Louis, who wanted
“Liniment for the muscles of my left
leg and hip.”
He Wanted Nothing Else.—The
Rice Drug Co., Marlin, Texas, receiv-
ed the following:
“Mr. Drugister Sir
“pleas Sind me fifty ct worth of
Good Gon ner righter pills and noth-
ing Fils.”
The official solution of magnesium
citrate was dispensed by J. A. Weaber
& Co., El Paso, Tex., on the following
order:
“1 bot. Zitritz Magnesa
“You know that stuff that the cork
pops off.”
Very polite was the customer of the
McDouga‘ Drug Company, Savannah,
Tenn., who wrote as follows:
“Kind Friend
“Please send me one (1) Bottle of
Ear god to your Resp friend”
—_+<--___
Deodorizing Castor Oil.
Castor oil is generally deodorized
by washing with hot water, the mix-
ture being allowed to stand for a long
period, so as to give time for all of
the water to separate from the oil.
Heating the oil carefully will also re-
move the last traces of water, and
the oil will remain in a clear state.
The oil may, of course, be rendered
aromatic in odor by the addition of a
little peppermint or wintergreen.
———2.-2-2____.
_ The State Bank of Six Lakes has
been organized with a capital stock
stock of $20,000, all of which has been
Wm. J. Orr, of Bay Port,
holds 53 shares and Wm. H. Wallace,
of Saginaw, and Geo. Bilbrough, of
Remus each hold 53 shares.
December 9, 1914
MICHIGAN TRADESMAN ‘ 27
WHOLESALE DRUG PRICE CURRENT
Priccs quoted are
Acids
Acetic. ccc... See 6 @: 8
BOrie 3. .....00. 10 @ Ib
Carbolie =. .65 55. 53 @ 60
CHile 2 ..55s.6c5 68 @ 75
Muriatic ....... 14@ 5
DIC. ei cece e 6%@ 10
OXREUC ooo cc ese 20 @ 25
Sulphuric ...... 1%@ 5
Tartaric. 2.0.2... 55 @ 60
Ammonia
Water, 26 deg. .. 64@ 10
Water, 18 deg. .. 4%@ 8
Water, 14 deg. .. 3%4@ 6
Carbonate .... 13 @ 16
Chioriae::....... 15 @ 30
Balsams
Copaiba ..:..... 5@1 00
Fir (Canada) 1 50@1 75
Fir (Oregon) 40@ 50
Per 26. 2 50@2 75
TOT so. us. 85@1 00
Berries
Gubeb ..:..... $6 @ 90
Bish oo. eo eet se 15 @ 20
JUMIPE?. ... 665 10 @ 15
Prickley Ash @ 50
Barks
Cassia (ordinary) 25@ 30
Cassia (Saigon) 65@ 75
Elm (powd. 30c) 25@ 30
Sassafras (pow. 30c) @ 25
Soap Cut (powd.
30c
Licorice
Licorice powdered
Flowers
ATBICR 2.4: .: <0
Chamomile (Ger.) 5
Chamomile (Rom) 5
Arnica
Acacia,s 2nd
Acacia, 3d
Acacia, Sorts .. @ 30
Acacia, powdered
Aloes (Barb. Pow)
Aloes (Cape Pow)
Aloes (Soc. Pow.)
Asafoetida ...... 75@1 00
Asafoetida, Powd.
MPG fhe cceas @1 00
U. S. P. Powd @1 25
Camphor ........- 56@ 60
Guaiac ........ 50@ 55
Guaiac, powdered 55@ 60
KING 2 ooo. os 7@ 75
Kino, powdered 75@ 80
Myrrh ..... @ 40
Myrrh, powdered @ 50
Opium 2.22... 10 50@11 00
Opium, powd. 14 00@14 25
Opium, gran. 14 a 25
Shellac ...... 28@ 35
Shellac, Bleached 80@ 35
Tragacanth
INO, Lecce s cs 2 25@2 50
Tragacanth ‘pow 1 25@1 50
Turpentine ...... 10@ 15
Leaves
Buchu ........ 2 25@2 50
Buchu, powd. 2 50@2 75
Sage, bulk ...... 25@ 30
Sage, %s loose .. 30@ 35
Sage, powdered 380@ 35
Senna, Alex .... 50@ 60
Senna, Tink. ....: 25@ 30
Senna Tinn powd 25@ 30
Uva Ursi ........18@ 20
Olls
oe Bitter,
tru aeuce ae 0@7 00
Almonds, Bitter,
artificial 50@1 75
Almouds, Sweet,
TTUO) oes eecses 25@1 50
Almouds, Sweet,
imitation ...... 50@ 60
Amber, crude .. 25@ 30
Amber, rectified 40@ 50
Anise ........-. 2 50@2 75
Bergamont .... 6 50@7 00
Cajeput ....... @1 40
Cassia ........ 1 75@2 00
Castor, bbls. and
cans ........- 12%@ 15
Cedar Leaf ... 90@1 00
Citronella ..... 1 00@1 10
Cloves ..i.... 6 i 75
Cocoanut ...... 0@
Cod Liver ...... 1 25@1 50
Cotton Seed ...... 75@ 90
Croton ........ 2 00@2 25
Cupbebs .. 8 75@4 00
Eigeron ... ee @2 50
Bucalyptus .... 1 00@1 20
Hemlock, pure .. @1 00
Juniper Berries 2 00@2 *
Juniper Wood .. 70@
Lard, extra .... 85 $1 ao
Ob.
©
o
Lard, .
Laven’r Flowers 6 00
Lavender, Gar’n i 25@1 40
eas 2 25@2 50
Linseed, boiled, bbl. @ 51
Linseed, bdl. less 56@. 60
Linseed, raw, bbls. @ 50
Linseed, haw, less 65@ 59
Mustard, true
Mustard, artifi’l 4 00@4 25
Neatsfoot ...... 0@
Olive, pure .... 2 50@3 50
Olive, Malaga,
yellow .......... @2 00
Olive, Malaga,
STCON esi e ss @2 0
Orange sweet ..2 75@3 00
Organum, pure @2
Origanum, com’l @ 7
Pennyroyal ...... @2 75
Peppermint ... 2 50@2 75
Rose, pure .. 14 50@16 00
Rosemary Flowers @1 35
Sandalwood,
Be ee dca cs @7 00
Sassafras, true @1 10
Sassafras, artifi’l @ 60
Spearmint ..... 3 25@3 50
Sperm —.<....<.< 90@1 v0
WAUMSY (os) cela s 5 00@5 50
Tar USP -...... 30@ 40
Turpentine, bbls. @ 54
Turpentine, less 60@ 65
Wintergreen, true @5 00
Wintergreen, sweet
Birch: os). cs: @2 50
Wintergreen, art sot 20
Wormseed ... 50@4 0
Wormwood .... 3 00@5 50
Potassium
Bicarbonate ..... 30@ 35
Bichromate ..... 20@ 25
Bromide ,....... @ 94
Carbonate ....... 35@ 45
Chlorate, xtal and
powdered ...... @ 35
Chlorate, granular @ 40
Cyanide ......... 40@ 50
Todidé ...5.3..< a @3 77
Permanganate .. 30@ 35
Prussiate, yellow @ 50
Prussiate, red 90@1 00
Sulphate ..... -- 15@ 20
Roots
Alkanet ......... 20@ 25
Blood, powdered 2U@ 42d
Calamus <.....; 50@ 60
Hiecampane, pwd. 15@ 2vu
‘Gentian, powd. 20@ 30
Ginger, Atrican,
powdered ..... 15@ 20
Ginger, Jamaica 22@ 25
Ginger, Jamaica,
powdered .... 22@ 28
Goldenseal pow. 6 50@7 00
Ipecac, powd. .. @3 50
Licorice ....... - 18@ 20
Licorice, powd. 12@ i5
Orris, powdered 380@ 35
Poke, Rerere 20@ 25
Rhubarb ..... 75@1 00
Rhubarb, powd.. 75@1 2
Rosinweed, powd. 25@ 3vu
Sarsaparilla, Hond.
ground 65
Sarsaparilla “Mexican,
BrOunG -...cc06 -. 30 35
Sqiilig ¢...:2..2.: 20@ 35
Scuills, powdered 40@ 60
Tumeric, powd. 12@ 16
Valerian, powd. 25@ 30
Seeds
AMISG) -. 0. cues s 20@ 25
Anise, powdered @ 2
Bird, 18: ....