<2} SS N PR \ S q CY @ Rs See TOPE ete ACN x (Cr RAS oes RA RMIAZNADe 6 2 nC << o ~ ees ee a me 4 FAS a Ke Le of a5 x WHE SINE wep ENG SAA CoS RS dense \y ) 4 VY) AS +} a NCE OO KY ID ZZ COPUBLISHED WEEKLY ox 5S TRADESMAN COMPANY, PUBLISHERS? 3% Lf QE LY RS = y fs 5 Sr ye? GR SSO ZEN IA LS Fees Gh SS LO Ds > YO) JY he a¥ re ay) a A Thirty-Third Year A Friend or Two There’s all of pleasure and all of peace— With a friend or two, And all our troubles will find release With a friend or two, There’s a friendly trust in the clasping hand On native soil or in alien land; The world is made—can’t you understand, Of a friend or two. A little laughter, perhaps some tears, With a friend or two, The days, the weeks, the months, the years, With a friend or two. A vale to cross, a hill to climb, A mock at age—a jeer at time, The prose of life takes the lilt of rhyme With a friend or two. Let’s fill the goblet and quaff the toast, With a friend or two, Proud is the man who can honestly boast Of a friend or two. The blithest tread is a friendly pace— And heaven—’twill be a better place— With a friend or two. FOI III III III III III II IOI III II III AI IAI A A; I A A I CARROL AL ALLO ARAL ALOR ACO OOOO LILO ULL OCU OUOK OOOO OOOO OOOO ROLL. KK oI : : : ; :  Eat Plenty of Bread It’s Good for You The Best Bread is made with Fleischmann’s Yeast | Wes oD =} John Dough Vi raised on |} 1 Sfleischmanns Y tes IN . f ji ~®»‘ 5 t We Cy it ij bi f Pere Marquette Railroad Co. DUDLEY E. WATERS, PAUL H. KING, Receivers FACTORY SITES AND Locations for Industrial Enterprises in Michigan The Pere Marquette Railroad runs through a territory peculiarly adapted by Accessibility, excellent Shipping Facilities. Healthful Climate and Good Conditions for Home Life, for the LOCATION OF INDUSTRIAL ENTERPRISES. First-class Factory Sites may be had at reasonable prices. Coal in the Saginaw Valley and Electrical Development in several parts of the State insure Cheap Power. Our Industrial Department invites correspondence with manufacturers and others seeking locations. All in- quiries will receive painstaking and prompt attention and will be treated as confidential. Address GEORGE C. CONN, Freight Traffic Manager, Detroit, Michigan Ceresota Is the Guaranteed Spring Wheat Flour An immense crop of splendid quality puts us in the running this yea. & XB BUX Bw WRITE US FOR PRICES JUDSON GROCER CO. The Pure Foods House Wholesale Distributors GRAND RAPIDS, MICHIGAN H. LEONARD & SONS Announce the Opening of Their Toy & Fancy Goods Department (Wholesale Only) Without boasting we can say that not a wholesale store this side of New York offers a larger or better assortment of Holiday Merchandise for your inspection. In our newly refitted salesroom we are now showing thousands of the best sellers in Toys, Dolls and Fancy Goods Chinaware, Cut Glass, Silverware, Clocks Gas and Electric Portables Toilet Articles, Brass Goods, House Furnishings, Etc. all marked in plain figures to sell at popular prices. DON’T FAIL to ask for catalogue or to visit our store in person. OUR IMPORTED LINES are, with a few exceptions, all in stock now. Last Fall we were one of the few importers who DE- LIVERED EVERYTHING SOLD and we are now ready to do the same. Don’t make a mistake, but place your orders where they will be filled as expected, i. e. at the well known H. LEONARD & SONS Cor. Fulton and Commerce GRAND RAPIDS SSS SS SAUTZBROSE ) whom order is to be filled. BUFFALO, N. Y., January 1, 1915. DEAL NO. 1500. SNOW BOY FREE! For a limited time and subject to withdrawal without advance notice, we offer SNOW BOY WASHING POWDER 24s FAMILY SIZE through the jobber—to Retail Grocers 25 boxes @ $3.60—5 boxes FREE 10 boxes @ 3.60—2 boxes FREE 5 boxes @ 3.65—I1 box FREE 2% boxes @ 3.75—% box FREE F. ©. B. Buffalo: Freight prepaid to your R. R. station in lots not less than 5 boxes. All Orders at above prices must be for immediate delivery. This inducement is for NEW ORDERS ONLY-—subiect to withdrawal without notice. Order from your Jobber at once or send your order to us giving name of Jobber through Yours very truly, Lautz Bros. & Co.  ate Thirty-Third Year SPECIAL FEATURES. 2. William Widdicomb. 3. Detroit Detonations. 4. News of the Business World. 5. Grocery and Produce Market. 6. Stocks, Bonds, Grain and Provisions. 8. Editorial. 9. Financial. 13. Automobiles and Accessories. 16. Men of Mark. 18. Dry Goods. 20. Michigan Clothiers. 23. The Meat Market. 24. Show Card Writing. 26. Butter, Eggs and Provisions. 28. Woman’s World. 30. Hardware. 32. Making Good. 38. Watch Word of the World. 28. Shoes. 34. Watch Word of the World. 38. Shoes. 43. Drug Price Current. 44. Grocery Price Current. 46. Special Price Current. 47. Business Wants. VISION OF VICTORY FADING. More than a year ago, when the stupendous onrush of the German ar- mies towards Paris held the world’s attention, the dominant thought in the general mind was that of the great tradition of German invinci- bility. Would 1914 be the repetition, on a grander and more awful scale, of 1866 and 18702 That was decisively answered at the Marne, in the early days of Septem- ber. What Prussia had done to Aus- tria at Sadowa, what Germany had done to France at Sedan, was not to be done to the Allies in this cul- minating test of Germanic prowess. The war was to be a trial of strength not between men and supermen, but question between nations worthy of one an- other’s steel. Mighty as the military power of Germany continued to show itself, both on the Eastern and on the Western front, impressive as she was at once in resources, in valor, and in mastery of the art of war, the feeling of the world for many months was that the fundamental factors in the case were against her and were bound in the end to determine the re- sult. Broadly speaking, this continued to be the prevailing feeling outside of Germany, until the inception of the German campaign against Russia in the late spring. From the beginning of the Galician drive to the fall of Warsaw, and beyond that, the atten- tion of the world was chiefly centered on an exhibition of German power calculated to revive those ideas of its uniqueness and almost omnipotence which the decisive defeat administer- ed to it at the Marne had dispelled. The utter disappointment of the early hopes of the Allies at the Dardanelles served by contrast strongly to em- phasize this impression. Finally, there came, in the one department in which Germany had _ theretofore seemed an utter failure, developments which appeared to betoken an un- expected success of incalculable value to the German cause. Bulgaria’s mo- bilization was looked upon as a GRAND RAPIDS, WEDNESDAY, OCTOBER 6, 1915 Number 1672 threefold assurance of further sig- nal advance for the Teutonic Pow- ers; it was a victory for German di- plomacy, it was a sign that a Balkan Power peculiarly keen in the weigh- ing of chances had come to the con- clusion that the ‘Teutonic allies would win, and it was in itself—if it meant what it seemed to mean—a re- inforcement of the most signal kind in that quarter of the field in which impending events were of most cru- cial character. It is safe to say that at no time since the turning back of the first tide of German invasion in France has there been, in this coun- try at least, so near an approach to the acceptance of the idea of Ger- man invincibility as there was two weeks ago. The beginnings of a reaction had, however, been furnished before that time. For some weeks it had been plain that Russia’s resistance had not collapsed, that Germany would not be free to release an indefinite number of troops from the fighting there and use them against Servia or France as best suited her calculations. And it was on top of this that the news of the great Allied offensive on the Western front came as a reminder of realities which had been lost sight of, but which had all along been in the background. What will be the net outcome of this offensive, wheth- er it will fundamentally alter the po- sition of the German invaders, is a question upon which it would be idle to make predictions. But it is not too much to say that the manifesta- tion of Allied strength on the West- ern line means an alteration of pro- found importance in the character of the situation. In saying this, we have in mind a factor that is too often overlooked in speculations concerning the probable or possible duration of the war. If the war could not be brought to an end satisfactory to the Allies except by the exhaustion of German’s pow- ers of resistance, the prospect would be appalling indeed: and yet, when anybody suggests a termination short of this, he is almost sure to be told that the Germans are unanimously in favor of fighting to the bitter end, that they will sacrifice the last man and endure the utmost hardship be- fore they will yield. There is no doubt of their patriotism or their de- votion. But in this, as in military prowess, they are simply men, not supermen. What they feel, and sin- cerely feel, to-day furnishes no evi- dence whatever as to how they will feel if their almost complete confi- dence in ultimate victory shall have been turned into an almost complete certainty that ultimate vietory is im- possible, The success of the recent loan was hailed with paeans of joy by the Kaiser and the leading Ger- man newspapers not only because it was a proof of patriotism, but quite as much because it was a proof of the people’s sure expectation of the triumph of the German arms. Their cheerfulness in subscribing to the loan, their readiness to have the na- tion incur the debt, was referred not only to loyalty, but even more emphatically to the certainty that not Germany, but the “ouilty nations” would have to bear the bur- den. When this vision of sure vic- tory fades, when the prospect of stag- gering indemnities to be paid by Eng- land and France is abandoned, when all that can be looked for is at best a continuance of fearful sacrifice of life and treasure, with no compensa- tion in sight, is it not absurd to sup- pose that the German people will continue to stand “unanimously” for infinite slaughter and suffering? They are, as is evident, by no means un- animous now; but the dissenting voices are naturally hardly heard so long as the ear of the nation is at- tuned to the sound of victory, past and future. What gives to every se- rious setback to the German arms 4 significance truly momentous is not simply its military consequence, but the possibility it holds out of hasten- ing the beginning of that change in German feeling about the war upon which, more than upon anything else, the hope of its termination in a rea- sonably near future must rest. perhaps RENDERED RECKLESS BY RUM E. Alexander Powell, war corres- pondent of the London Daily Mail, in the current Magazine issue of Scribner’s “Rendered reck- less by the rum and ether, which is writes: served out to German soldiers about to make an attack, they dash for- ward, hoarsely cheering.” From Russia comes further confirmation of this in the story of the fighting which resulted in the capture of No- vogeorgievsk. This appeared in the Russkoye Slovo of September 23. It is charged in this story that the Ger- mans killed the wounded and that they were ordered not to leave behind them a single Russian. The story continues: “Even the iron discipline of the shrank from the ordeal of attacking in such a hurricane of fire, and at Novogeorgievsk advancing troops were made drunk before being or- dered to go forward.” —— Russian living Germans Mistress in her own house, Canada is giving a lesson in housekeeping to her mother. Since the beginning of the war, according to announcement made by the Labor Department, there has been a complete cessation of strikes in the Dominion. The pro- longed strike of the Vancouver caal miners was formally called otf ten days aiter hostilities began, and even discontent have In large measure this has been due to the appeal of the Govern- ment to employers and workers to centers of been calm. chronic make extraordinary efforts to adjust In part, it is to be ascribed to the prosperity the peaceably any difficulties. country has found in war-orders and in the brought to With production in many lines following a long period of relief recruiting an overcrowded labor market. steady and profitable depression, the country has been in no mood to sacrifice its gains wan- tonly. But it is a significant part of the manifestation of a new spirit in Canada, roused by the war to a long- needed stock-taking and heart-search- political The quarrels of party have ing in both economic and matters. been hushed in their incipiency; the early scandals-in the production of munitions caused an extraordinary such grafting week to the indictment of the late Roblin Min- istry in Manitoba faces a sterner pub- lic opinion; and it is natural that sentiment should be hostile to those outburst of indignation; as that which led last responsible for labor troubles. ———— The decision of the United States District Court at Philadelphia against the so-called Moving Picture Trust reaffirms the principle laid down in that the right of a barrier trade. previous cases, patentee cannot override the against illegal Monopoly in a sense and to a cer- restraint of tain degree is conferred by the grant- ing of a patent, but not monopoly in every sense and to any degree. The other argument put forward by the defendants may strike laymen as a bit odd for serious presentation in a court. The judges found it possi- ble, however, to treat it seriously “Very motives ad- admit- while denying its validity. laudable” it vanced, although were tedly mixed, being compounded of a terms the these bickering and re- "desire to allay criminations’ among the defendants. “to advance and improve the art, to protect the the public,” and, incidentally, “to make *money.” The court sees these motives but it sees also the illegal restraint of trade that their carrying cut in the attempted by the Trust would involve, its course clear. To the ingenuity of the defendants it leaves the devising of a method for dissolving the combination with a minimum loss of its ethical and pe- cuniary advantages. Se morals of way and so finds It is easier to apologize to a big man than to a little one.  MICHIGAN TRADESMAN October 6, 1915 WILLIAM WIDDICOMB. Traits and Talents of a Remarkable Personality. The retirement of William Widdi- comb from the the Widdicomb Company, closing an active business career as manufacturer, banker and wholesale grocer of more than fifty years in this community, affords an opportunity to Presidency of Furniture give expression to some _ sidelights on Mr. Widdicomb’s career which are not embodied in the biographical review published in the Michigan Tradesman some years ago, Although a fuller portrait of him would be of unquestioned interest at this time to those who never knew him at all, it would be difficult to make it effective because of the deli- cacy and the simplicity of his traits. It would call for a hand like his own, so capable of firm and_ straightfor- ward, yet reserved and decorous, de- lineation. One may, however, be par- doned for yielding to the impulse to set down, more or less at haphazard, a few of those impressions of his life and character which his recent retirement brings into greater defini- tion, even though it can hardly have deepened them. The first of these is, perhaps, that of his loyalty in the friendships he has formed. So aristocratic a spirit would naturally not form such rela- tionships loosely, but he is exclusive mainly in the presence of the common- place, and some kind of distinction in mind or nature or breeding is a prerequisite to the awakening of an interest which, nevertheless, within the suggested limitation, is conspic- uously tolerant, and his friends are of as many kinds as the marked in- dividualities they are apt to possess naturally imply. Yet it is always you and not your capacities or acquisi- tions or achievements that interests him. An intimacy, once formed, he always treats as a positive source of enjoyment, and he cultivates it in this sense. It is quite impossible to associate the idea of sentimentality with him. Effusion is a stranger to his native reserve, and his expressions of all kinds are eminently self-con- tained. But his friends have come to know that in trouble of any sort —from ordinary difficulties, from the depreciation of others, for example, to such sorrows as those of bitter be- reavement—his effort to render help is instinctive, sustained and success- ful. He is himself a veteran in such experiences with which the warfare of human life is so thickly strewn, and mere contact with his fortitude is, automatically, consolation. All of which implies that his so- cial side is uppermost. No one is ever more companionable, because precisely of this fundamental friend- ly quality so thoroughly felt as to be independent of specific expression, and constituting thus the ideal ba- sis for the interchange of real views, sentiments and ideas on all sorts of subjects, without danger of miscon- ception. Conversation on these terms he especially delights in, probably stimulated by the consciousness that he gives at least as much as he gets out of it. It needs no excuse of oc- casion, no buttress of incident or other topic; only, the moment it ceases to be sincere and serious, in an intellectual sense, he loses inter- est in it and his contribution prompt- ly ceases. Naturally, thus, he is not one who “shines” in those excesses of what is called general conversation which really resolve a company into an orator and auditors. His antrp- athy to the commonplace makes him a little restless perhaps, with all va- rieties of bores. And in this cate- gory, also, the facetious man—a type that has become extremely prevalent with us of late years, doubtless through a distorted view of what con- stitutes humor—eminently belongs. Facetiousness has to have an edge on it, a joke has to be a good joke, a story has to have a real point, to pass muster with him. The flat is in his eyes not so much an aggrava- tion of the low as a variety of it. His own wit is conspicyous—and it is con- spicuously wit—rather than humor. Partly this is because of a constitu- tional indisposition to effusion, to expansiveness, and partly because, as a corollary of this, he is impatient of surplusage. For artistic expression of all kinds he cares less than for the truth of statements and their value, although he has cultivated man’s appreciation of the imaginative field, and his acute sense and judicial soundness are re- liable guides here, as elsewhere, and promptly detect the meretricious on the one hand and appreciate the ex- cellent on the other. He is essen- tially a business man, and where it is applicable he invariably takes the business point of view. His training William Widdicomb. and proclivities are apparent in his handling of whatever subject he treats. He is a great reader and his talks about letters are personal and penetrating. The classics of his cwn tongue are familiar friends to him, and what he reads of the current product is its substantial part. His taste is sure and based on the stand- ards, but it is catholic and uninter- ested in heated and superfine discrim- inations. His own style—and it is very much his own—is the exact en- velope of his way of thinking. It seeks no external graces and eschews the figures of speech, although it has great personal savor and a truly idio- syncratic energy, combined with economy. It is the acme of well-bred simplicity, argumentative cogency and as clear as a bell, because he simply never experienced mental confusion. If he reaches that point, he stops thinking and resorts to more knowl- edge. Public questions of a fundamental and civic character, notably those re- lating to government, interest Mr. Widdicomb greatly, but less ina spec- ulative than in an analytic way. Good government for him is what secures justice through order. Beyond that he is too much of a skeptic to be a partisan. Good citizenship is, how- ever, as definite an ideal with him and as rigorously and self-sacrificingly followed as his social ideals which are eminently those of the “gentle- man,” accented now and then with a slight edge of punctilio. Altogether, one always notes a mind and nature impatient of the superficial and the crude, distrustful of ill-regulated en- thusiasms, living habitually on a high plane, rather pointedly neglectful of those who do not, and a convinced devotee of simplification in both thought and life. If a thing can not be simplified, he becomes incurious about it and distrustful of the qual- ity of its attractions *for others, Withal a great admirer of law and order and sufficiently schooled in philosophy, as well as in all fields of general culture, but temperamentally an Aristotelian and morally a stoic, the inner spirit that fuses these traits and talents into a particularly idio- syncratic individuality, it is impossi- ble to characterize. —_—_>-~—__ Germany and the Armenian Mas- sacre. Detroit, October 5—The Armen- ian race is to-day passing through the darkest hours of its national ex- istence. Under the most flimsy pre- text of military necessity, the Turk- ish government, acting under posi- tive orders from the German Kais- er, has decreed the annihilation of the entire Armenian population of Asia Minor Turkey. According to the latest reliable reports, half a million of defenceless Armenians have al- ready been massacred and, no doubt, if immediate steps are not taken to stop these butcheries soon, the Ar- menian race will be wiped out, by massacres, deportations, starvation and sickness. The prevailing opin- ion about these atrocities is that they are sanctioned and connived at by the Germans who are at present the real rulers of Turkey. After the in- vasion of Belgium many American and foreign papers, justly referred to the Germans as “Huns,” the “har- barians,” “child murderers,” etc. The Germans a1 their friends bitterly resented the.e as pure calumnies and misrepresentations heaped upon them by their enemies, and asked the world to suspend judgment unti! the Ger- mans had an opportunity to tell the world their side. Here is a most suitable opportuni- ty for the Germans to prove to the world the truthfulness of their state- ments and the sincerity of their re- sentment. A single word from the Kaiser would stop immediately these crimes now going on relentlessly all over Turkey by his direct and im- perative orders. By doing this the Kaiser will not deprive his Turkish ally of any military advantage, as massacring innocent Armenian wom- en and children cannot serve any military purpose any more than did the wanton drowning of American women and children on the Lusi- tania, Can the German government de- sire a better opportunity to convince the world that the German of to-day 1s not, as pictured, a soulless, self- ish machine, but a true human being with a heart that can respond to the dying cries of innocent Armenian mothers and children? If, however, they fail in their duty and turn deaf ears to the heartrending appeals of those thousands of perishing Armen- lans, their innocent blood will be on the head of the entire German race and their. children. May the Lord touch the hearts of the great German people and their blood thirsty Kaiser that they shall feel the solemnity of the hour and the gravity of their responsibility. As a minister of Christ, in the name of humanity, justice and Chris- tianity, I appeal to the Germans of American to use their influence on the infamous Kaiser and his govern- ment to save my downtrodden race from the clutches of the barbarous Kurds and Turks. Can there be a no- bler way for the Germans to win the respect of the entire world and the undying gratitude of every Armen- ian? Rev. H. Jenishian.  October 6, 1915 DETROIT DETONATIONS. Cogent Criticisms From Michigan’s Metropolis. Detroit, Oct. 4—Learn one thing each week about Detroit; Mailing machines made in Detroit will seal, stamp and count letters at the rate of 250 a minute, an absolute check on the postage account. The machine is a Detroit invention. It is with pleasure we welcome “Spurgeon,” the Jackson scribe, back to our rhetorical midst. John Diedrich, G. J. Johnson Ci- gar Co. Grand Rapids, was in De- troit for a short time Saturday. He was en route to Indianapolis where “Dutch Masters,” as in other cities, have taken a decided hold on the male population. Joe Halleman, formerly manager of the Pontiac branch of the JL. Marcero Co., has again assumed the management after having spent a year in the successful quest of health. If our memory serves us right, England is not the first country to condemn American beef. Back in 1898 we heard a much more strenu- ous condemnation. I. A. Wickens, general merchant of Clyde, was a business visitor in Detroit last week. Now is the time to swat the fly. They are too weak to fight back. Oscar R. Taylor, formerly of Port Huron and at one time with the Gen- eral Motors Co. has been elected Sec- retary of the Puritan Machine Co, of this city. What promises to be the greatest industrial fair ever given in the State will be held in Detroit some time between Christmas and New Years, the tentative date as yet, not having been set. The fair will be held un- der the auspices of the Traveling Men’s Fair Association, formed last week and composed of members of Cadillac Council. Assurance that the exposition will prove highly success- ful will be found in the announcement that C. C. Starkweather, Grand Sen- tinel of the U. C. T. and Manager of the local branch of the Buick Motor Co., has been appointed General Man- ager. His success as President of the D. A. D. A. and the successful cul- mination of the automobile show un- der most adverse conditions, under his direct supervision, are still fresh in the minds of many Detroiters. That the affair will receive sufficient publicity is also a foregone conclusion with A. G. MacEachron, member of the Grand Executive Committee and an old newspaper man, in charge. The Tradesman columns, as in the past, are at the disposal of the travy- eling men—a fact that the traveling men should appreciate. F. S. Keillor, formerly in the drug business at Clifford, having disposed of his store in that village, has re- moved to Detroit and has opened an up-to-date drug store at 1438 Harper avenuc, ~~ Many a county~tkhat has voted for local option has not gone dry. A thief broke into the jewelry store of Nat Jacobs, 94 Woodward avenue, early Tuesday morning, Sep- tember 28 and abstracted a tray of watches and rings. “Eighty-two railroads in this coun- try are now being run by receivers,” is one of the news items of the week, showing conclusively that in order to successfully operate on water the speculators will have to. stick to boats. The Detroit Board of Commerce will entertain thirty members of the Belding Board of Commerce on Tues- day and Wednesday of this week. The Eastland investigation also appears to have tipped over. Anthony FF. Barlage, wholesale meat dealer in Detroit for thirty-five years, died at his home last Thurs- day. Mr. Barlage had been in poor health for some time, but grief over the death of his wife a few weeks MICHIGAN TRADESMAN ago hastened his end. Four sons, two daughters and a sister survive. B. H. Bender, representative for Rice & Friedman, manufacturer of men’s furnishing goods, was in De- troit on a business trip a few days ago. Mr, Bender is also a member of the Bender-Zimmer Co., manufac- turer of knit goods, Milwaukee, a young but growing concern. He is well known throughout the State, where he has traveled for the past thirteen years. The technical knowl- edge of Ralph Zimmer, who has had years of experience in the manufac- turing business and the wide acquaint- ance and many friends of Mr. Ben- der, should prove a big factor in the future development of the young or- ganization, One advantage Stefansson has en- joyed in the frozen North, is he did not have any war news to read. A_smooth swindler worked a game on Jacob Weller, jeweler at 871 Hast- ings street, which netted him two diamonds valued at $357 last week. H. Nedermeyer, general merchant of Newport, was in Detroit fast week on a business trip. Cadillac Council holds its regular monthly meeting next Saturday Oc- tober 9 at its hall in Elks’ Temple. Burglars, presumably drug users, broke into the drug supply house of J. &. Hartz & Co., by entering a third story window and stole a quantity of morphine and cocaine. The thief climbed a telephone pole to get to the window. As a diplomat, Henry Ford has proved a very successful automobile manufacturer. movement which promises to spread to U, C. T. councils in every part of the Union is the inauguration of a U. C. T. uniformed rank. AI- ready drills have been organized as follows: Erie, Pa., No. 1.; Rochester, N.Y. No 2; Buffalo, N. ¥. No. 3, and last week we were informed that Cadillac Council of this city had been officially designated Uniformed Rank No. 4. The style of uniforms to be used by the local rank have not as yet been decided on. Following is a list of the officers: Lou J. Burch, President; Howard Jickling, Vice- President; A. W. Woods, Secretary: G MacEachron, Captain General: C. C. Starkweather, Adjutant; J. E. Hardy, First Lieutenant; Frank Fer- ris, Second Lieutenant; Fred Rich- mond, Third Lieutenant; John Solo- mon, Fourth Lieutenant and W. W. Hives, Elmer S. Cheney and Tom Burton, color bearers. One of the discoveries made anent the municipal ownership campaign in this city is that the papers for and against it are agin the people and working for the interest of that dread- ful, heartless corporation known as the D. UR. William McPherson, of Howell, was in the city last week in the in- terest of his dry goods store. Nicholas Van Den Beldt, who has been engaged in the drug business in Detroit since 1882, died at his home September 26. Mr. VanDen _ Beldt was a graduate of the U. of M. and came to Detroit from Kalamtazoo, the home of his birth. For the last fourteen years he had been connect- ed with Parke, Davis & Co. Sur- viving are his widow, his mother, six sisters and four brothers. Charles F. Lott, for fifteen years private Secretary to Hugh Chalmers, has been appointed Secretary of the Chalmers Motor Co. by the direc- tors. He has already entered upon his new duties. The Fisher Body Co. has purchas- ed the factory plant formerly occu- pied by the Detroit Body Co., at the corner of Clay and St. Aubin avenues. Marshall MacDonald, for over sev- enteen years with A. Krolik & Co. in the capacity of notion buyer, has resigned to accept a position as man- ager of the notion department for Burnham, Stoepel & Co. Mr. Mac- Donald has built a most enviable reputation as an expert in the voca- tion he has followed and is consid- ered by many as one of the best post- ed notion buyers in the country. He has hosts of friends who wish him success in his new position. Sam Fleisher, general merchant of Auburn, was in Detroit last week on a combined business and pleasure trip. If the Detroit councils are any cri- terion to go by, Traverse City will witness one of the largest gatherings of Michigan travelers in the history of U. C. T. conventions in the State. Great interest is manifested here and veiled threats pertaining to certain prizes that are offered annually are heard now and then. The writer is sure that those who make the trip to attend the annual convention in Traverse City next June will never regret it. According to the Tradesman, the action of the G. R. & I. was not un- like a great deal of the fruit this sea- son—rotten. The East Side Creamery Co. has approved contracts for the erection of a two-story brick creamery at Forest and Elmwood avenues, The Johnson-Larsen Co., 12 Gris- wold street, plumbers, will build a two story brick factory on Monroe avenue, near Hastings street. The ‘Tigers did not win a pennant this year, but after careful study and research we have discovered that 1916 follows immediately after 1915. Unless notified by members, the U. C. T. committee on hotels and transportation have no way of find- ing out what hotels are negligent in their treatment of their patrons and in living up to the letter of the law. Occasionally one hears a_ traveling man condemn a hotel, but the thought never seems to occur to him that if there is justice in his com- plaint that by placing the matter be- fore the proper U. C. T. officials, a way would be found to bring the err- ing hostelry to time. If you do not know who comprise the State com- mittee, place your complaint before the secretary of your council and he will see that it reaches its proper destination. G. W. Kirkland will open an up-to- date shoe store at 900 Kercheval ave- nue October 9. J. H. Webster, druggist 933 La- fayette avenue, East, will open an- other store in the new Garden Court apartment building. LS The clothing workers in Chicago went on strike. The wages. didn't suit. J. C. Meisel, pioneer business man of Port Huron, was a Detroit busi- ness visitor last week. Charles FE. Meyers, well-known business man and President of the Meyers-Hoffman Tire Co., 1120 Jef- ferson avenue, died in St. Mary's hos- pital last week as the result of in- juries received when he was struck by a motor truck while talking to a friend who was in an automobile and who was about to drive away when the accident occurred. Albert P. Stahl will couupy the new building being erected at 1572 Gratiot avenue with a full line of general hardware, as soon as com- pleted. Mr. Stahl has been associat- ed with his father, F. J. Stahl, gro- cer at 1574-6 Gratiot avenue. The baseball race is about over, but the human race continue to fight. Wright & Parker, owners of a chain of grocery stores in all parts of the city, will open another store at the corner of Trumbull avenue and Bagg street the latter part of the month. Things that never happen: A sleep- ing car full of passengers and no- body snoring. The Jones-Regan Pie Co., recently organized in Detroit, has purchased a site at Russell street and Medbury avenue and has approved contracts for the construction of a two-story brick and concrete building to be used for the manufacture of pies. A petition was circulated on the sleeping car attached to M. C. train No. 101, running between Detroit and Grand Rapids, calling attention of the officials to the miserable ser- vice given on this run. The constan: switching and banging are such that none but a wooden Indian could get any rest. Surely no human being could do so, A, Herstker will open a bakery at 1616 Mack avenue October 15. The war declared by Bulgaria ap- parently is as popular with the na- tives as a severe case of the Cuban itch. H. H. Elbinger, 2580 Jefferson ave- nue, East, will open a branch shoe store at 3252 Jefferson avenue, East. It isn’t absolutely necessary that one be unhappy— They could move to Detroit. James M. Goldstein. Will Maintain Two Separate Organ- izations. The Miller Michigan Potato Co. has been organized by the stockhold- ers of the H. E. Moseley Co., with an authorized capital stock of $50, 000, of which $25,000 is subscribed and paid in. The officers of the cor- poration are as follows: President—E. P. Miller. Vice-President—F. H. Hallock. Secretary and Treasurer—Frank T. Miller. The officers are the same as in the Moseley Co., but arranged different- ly. The Moseley Co. will not be merged into the new corporation, but maintained as a separate organiza- tion and housed in the same offices in the William Alden Smith build- ing. Frank T. Miller will manage the business of both corporations. Wm. J. Breen and William E. EI- liott have disposed of their stock holdings in the Michigan Exchange Private Bank—the former held $3,009 stock and the latter $2,000—which, automatically, causes Mr. Breen’s re- tirement from the Presidency of the Bank. At a meeting of the directors of the Bank, held last Saturday, George A. Rumsey, was elected Pres- ident. Mr. Rumsey has been Vice- President of the Bank since it was established, nearly six years ago, and has given the institution close per- sonal attention as chairman of the Finance Committee since the death of President Halladay. The Rumsey name has been good on Grandville avenue for two generations and it goes without saying that the remark- able growth and prosperity of the institution will suffer no diminution under the joint management of Pres- ident Rumsey and Cashier Daane. The Bank’s total resources, including capital stock, surplus and deposits, are now $569,000, which is a sure indication of the confidence and es- teem in which the Bank is held by the people in the Grandville avenue district. —_+-.___ For the benefit of those interest- ed we wish to announce that George McConnell did not go to church Sun- day, but went out riding in his $7,- 000 ford. —_o—>—____ S. W. Perkins, of Howard City, has resumed the manufacture of mince meat at 308 Bridge street,  MICHIGAN TRADESMAN October 6, 1915 aa! eo JES" . — Movements of Merchants. Flint—Economy Shoe Co. has changed to Pontiac. Eiterle, of Bath, Green in the its principal office Lansing—-Charles succeeds Edward H. fish business. Brutus—J. er, lost his tember 29 Howard City—Ant . Dennis, produce deal- iat ae ise by fire Sep- ionio Oliverno suc- Mike Spano in the and fruit ceeds ctionerv confe business. Detroit—Seth Strelinger has iids opened a motor car at 2290 Woodward t uy : a Cheboygan—Robert Voison — suc- succeeds Philip Fineberg in the hide and fur business. Chesaning—Mrs. William Riehl has sold her bakery to Theodore Bell who has taken possession. Hastings—John C. Quaife has sold his grocery stock to J. W. Freeman, who has taken — ssion. Cadi Mis uM. Knapp has open ed a women’s eine ing goods store in the Masonic building gan—Frank . has opened a new and second- Nave, recently of Meade will open meat market in connection with his about Oct. x ae at 76 Division street, has sold his stock to C, R. Badman, recently of Dayton, Ohio, who has taken possession. Ludington—The Woolworth Co. has purchased the Chicago 5, 10 and 25 cent Steck of A. C. Richardson and will open it for business Oc Hastings—Fire destroyed Irv- ing roller mills October 1. The loss ig estimated at about $12,000. Dr. D. I. Butler, of Detroit, was the owner. Bay City—Fire damaged the George — and stock of dise to the extent of about $10,000. The loss is covered by insurance Deiroit—The American Screw Prod- : been incorporated with an 15,000, ail authorizec of id paid in Battle Creek—The Howell Electric Co. has been inc can ease iy with an authorized capital stock of $2,000, all of which has been ae and nach Casii. where the ted under the 2 hepl ey, Gearer i oe 6 eo the stvle of see & Shepley. has been Petoskey—C. E. Sullivan, grocer and meat dealer on Liberty street, has sold his store building and stock to George and Corbett W. Doherty, who will con- tinue the business under the style of Doherty Bros. South Range—Matt Kivela has sold his interest in the Bartanen & Kivela clothing and men’s furnishing goods stock to Carlos Jolly and the business will be continued under the style of Bartanen & Jolly Detroit—The Soffin Heating Co. has been with an authorized capital stock of $4,000, of which amount $2,000 has been subscribed and $300 paid in in cash and $1,700 in property. Detroit—The Winkworth Fuel & Supply Co. been incorporated with an authorized capital stock of $25,000, of which amount $20,000 has been subscribed, $1,000 paid in in cash and $9,000 in property. Lakeview—Meach & White, Inc., has been organized to engage in the genera! mercantile business, with an authorized capital stock of $20,000, of which amount $17,700 has been subscribed and $4,700 paid in in cash and $13,000 in property. Edmore—Jacob S. Snyder, aged 54 years, who had been engaged in business re for thirty-one years, died of paral- Sept. 28. He was for many years ected with the Edmore Mercantile Co. He left a widow, son and daughter. Coopersville—B. O. Goodrich, who has conducted a lumber business here for the past twenty-nine vears, has admit- ted to ao. his son, L. A. Good- rich and the business will be continued inder the style of B. O. Goodrich & Son. Plumbing & incorporated has Rumely—Howard M. Crawford, of Dearborn, has purchased the interest of S. McFarlane in the McFarlane & Craw- for d stock of ape merchandise and the business will be continued at the same one under the style of Craw- ford Bros. Vanderbilt—Philip and i orge Kahn, of Detroit, have leased the A. G. Glazier store building and will occupy it with k of foe goods, ae othing, shoes. women’s under the style goods and ready-to-wear ae. a Bros. De Bheeni H. Silliman, deal- in lumber, has merged the busi- nto a stock company under the style of Silliman Lumber Co., with an authorized capital stock of $5,000, all of which has been subscribed and paid in in cash. Flint—More than 100 Flint o-operating in plans for a “dollar day” in Flint Thursday, when it is pro- aeroplane city and a program The fire- off from the 3 o "t Dn D wae merchants exhibition the evening. tops of lighting arches. Charles E, general Kistler, proprietor of a store, was de- of lubricating oil to an y, a young com- about 35 years Pontiac—Expiration of the limit- copartnership formed in 1905 by Kessell, Dickinson & Dickinson, clothing dealers, has occasioned a re- organization. George W. Dickinson has retired and the business will be continued by S. A. Kessell and An- drew J. Dickinson under the style of Kessell & Dickinson. Saginaw—An interesting window dis- play at the Union Drug Co. store at- tracts considerable attention. The dis- play shows' how coal tar is secured from a modern gas plant, and then the evolu- tion of the chemical salol from the tar. There are something like 27,000 different chemical products evolved from coal: tar and his enormous number stantly being added to. 1s con Ovid—James D. Locke, general dealer, has started suit in the Circuit Court Henry Hebeler, of Antrim township, alleging fraud. Locke traded the o'd Jarrad farm in Antrim township to Mr. Hebeler for a merchan- dise stock at this place. He alleges that a statement was signed that there was not more than $2,000 outstanding in debts. Now he says that he finds the debts amount to $4,000 and under the law he finds against G. James he is liable, Kalamazoo—A final meeting of cred- itors for the purpose of closing the mat- ters of the Tiffany Decorating Co., a bankrupt corporation of this city, will be held Oct. 18. The final report and account of trustee, which will sidered at the meeting, will show a bal- ance of $744.88 on hand after the pay- ment of $143.43 administration expenses. The accounts receivable have a value of $556.01. Bills of the attorney and the trustees must be approved at the final meeting. be con- face Houghton—The Roach & Seeber Co. has broken ground for a big ad- dition to its branch wholesale grocery and produce house at Ironwood. The will be 100 by 40 dimensions, two stories It will be equipped protection modern addition feet in ground concrete ‘¢con- and a basement. with the and all The struction, sprin- kler fire system other improvements. & Seeber Co. maintains, be- Houghton establishment, branches at Marquette and Ironwood and the original house at Waterloo, Wis., the headquarters of the pro- duce end of the businesss. The Iron- wood house threatens to be the big- Roach sides its gest one in the chain if the condi- tions now obtaining there prove to be permanent. Bay City—The $25,000 damage suit for malicious prosecution of John former saloonkeeper, against Charles A. Kelly, a local gro- cer, came to an abrupt end October 5 when Circuit Judge Collins direct- ed a verdict for the defendant. Ra- bior was arrested on a charge of ar- son, the complaint being signed by Kelly, and later was discharged. Collins held the undisputed testimony in the case was that the investiga- tion of the fire Rabior was accused of starting was made by Sheriff Fitz- gerald and State Fire Marshal Rob- inson, and that they practically ig- nored Kelly and his statements, and that if Kelly had not signed the com- plaint it would have been signed by the State Fire Marshal. Rahbior, a  October 6, 1915 MICHIGAN TRADESMAN ~ -— The Grocery Market, Sugar—The market on both raw and refined is unchanged from a week ago— 4.90c for New York granulated and 4.70c for beet granulated for shipment on or after Oct. 25. Sentiment in the trade is none too cheerful, owing to the fact that the supplies of raws in Cuba are 171,000 tons larger than last year and the beet refined crop unusually big. It is argued that with the Cuban crop likely to be the largest on record holders will continue anxious to dispose of present Supplies at concessions and that conse- quently refiners should be able to com- mand their own terms. Of course, if a good demand for granulated from the other side would spring up the situation would take a different appearance, but from all accounts the United Kingdom and France are quite well supplied for needs the next few months, 100,000 tons going from New York this month on contracts recently made. Moreover, the consumption in England will probably be curtailed by the heavy increase in the duty. Beets will have the market to a large extent until after the turn of the year and are offered at 20 points below the 4.90c price quoted by refiners in the East. There would be little gained in cutting the latter figure, but if raws re- cede so as to make the margin too large further readjustment may be witnessed. The belief that the duty on sugar will not be removed next May is not uni- versally held, despite the fact that the falling off in revénue leads weight to that suggestion. Thus the Czarnikow- Rionda Co. comment: “Owing to the enormously reduced imports in the United States since the outbreak of the European war, and the consequent heavy falling off in customs revenues here, reports are now current from Washing- ton that the duty on sugar will not be removed on May 1, 1916, as provided in the existing tariff law. However, as Congress does not ordinarily meet until Monday, December 6, and some time must thereafter elapse before definite action can be taken on this important matter, there are as yet no signs of relaxing efforts among the United States beet producers to expeditiously market their current crop. While the revenue from sugar is certainly needed by the Government under existing abnormal conditions of trade, still it is the opinion of some officials that rather than create the impression of an economic error in the construction of tariff measure other means of taxation to supply this deficiency may be devised by the politic- al party in control.” Tea—The only change which has occurred in tea during the week is an advance of about ic per pound in low-grade Ceylons. This advance has taken place in England and has not yet strongly affected our mar- kets. The cause appears to be that the recent decline, amounting to about 3c per pound, was too great under the conditions. Coffee—The demand for Rio and Santos grades is fair under the circumstances, but the undertone is by no means strong. The situa- tion will probably remain stagnant unless some important thing happens in the way of crop reduction or valor- ization or removal of the embargo in Europe. Mild coffees are unchang- ed and quiet on a low basis. Java and Mocha are unchanged and firm. Canned Fruits—Apples are quiet at ruling quotations. California can- ned goods show no change and prac- tically no business from first hands, as futures are now coming in. The consumptive demand is dull. Canned Vegetables—Operators re- port a slightly better tone to the mar- ket on tomatoes, with the majority of packers showing an inclination to advance their prices on all lines. Buy- ing by the trade, however, which showed signs of becoming more ac- tive towards the middle of last week slowed up at the close and most brokers reported that only small quantities were being purchased. It was believed in some quarters that jobbers had obtained sufficient quan- tities to satisfy their immediate re- quirements and had decided to hold off and await developments in the market. The pack will probably be not over 8,000,000 cases, and there is reason to believe there was at least 2,000,000 carry-over. This would make a total supply of 10,000,000 which is just about the consumption. It would make a firm but not a fam- ine Situation. Maine reports said that the total corn pack this year would probably amount to about 75 or 80 per cent. of the pack which was obtained last year. This esti- mate was slightly higher than the previous figures made, which placed the 1915 pack from 65 to 70 per cent. of the 1914 output. Packers con- tinued to refuse to name quotations, and the tone of the market remain- ed exceedingly strong. Peas are steady. Canned Fish — Salmon shows no particular change, except pink, which have been cut by practically all sell- ers. The opening price in a large way was 75c a dozen, but it was later cut by various packers to 65c. Old salmon shows no particular change. One very prominent sardine packer has withdrawn his stocks from’ the market on key oils. The storms which destroyed the fishermen’s weirs two weeks ago is said to have retarded this season’s pack, and, ac- cording to Eastport advices, the fish- ermen will make no effort to repair the damage done to their weirs ow- ing to the lateness of the season. Dried Fruits—The Northwestern prune crop is not turning out as well as it was thought it would, and, as a consequence, estimates are being reduced. Well posted prune men now place the crop figure at 20,000,000 to 22,000,000 pounds, whereas a month ago they looked forward to a crop of about 25,000,000 pounds dried. The reason for the crop coming down lighter is not yet clearly understood, but the unusual weather conditions are held responsible. Spot prunes ex- hibit a quiet feeling, with buyers pur- chasing only in sufficient quantities to satisfy their immediate demands. Stocks of 1915 pack California prunes in transit from the Coast at the pres- ent time, are being offered to buy- ers by operators in twenty-five pound boxes. There is a fair jobbing de- mand in evidence for old crop rai- sins. Apricots show a somewhat stronger tendency, although buying is not being done to any extent, ac- cording to advices. Quotations re- main without any quotable change. Owing to the requisition by the Greek government of many of the transat- lantic steamers, shipments of 1915 crop Amalia currants will be retard- ed from now on, according to well informed importers, who state that it is almost impossible to obtain any fast steamers for freight carrying purposes. The stocks which will be sent from this time on will be trans- ported in the slower cargo boats, and supplies will take a much longer time in transit in consequence. The steam- er Frixos left Greece just before the requisition order was put into effect by the government. The boat, ac- cording to advices just received, was recalled, and is now believed to be loading with further stocks. It is now expected that the Frixos will reach New York about the last week of the present month. Stocks of old crop Smyrna figs are almost exhausted in the New York market and from pres- ent indications it will be impossible to receive any supplies of 1915 crop figs from Turkey. Rice—The tone is good, for the re- ceipts from the South have found ready absorption, and spot supplies are moderate. It is figured that the storm in the South has further re- tarded the operation of the mills, even if much damage to the river crop has not taken place, definite news being delayed. The distribu- tors have been purchasing Honduras and show interest in Blue Rose, the movement of which is beginning to be active. Foreign exports are fair- ly liberal. Cheese—The market is firm and un- changed, with a normal consumptive demand. Stocks are about as usual for the season and the average qual- ity is very fancy. Provisions—Prices are steady at an advance of %c on all cuts. Both pure and compound lard also show an ad- vance of %c and are firm, with a good consumptive demand. Dried 5 beef, barreled pork and canned meats are steady and in fair demand. Salt Fish—Norway mackerel are scarce and very firm, although the market is no higher for the week. It seems to be more difficult to buy at old prices, however. Nothing has transpired in the market for new fall- caught Norways. The opening prices which, as reported, were extremely high, are bing maintained and it looks as if very little Norway mackerel would come to this country this sea- son. Irish mackerel are not figuring; neither are shores at the present time. Mackerel is in very light demand. Cod, hake and haddock, on account of the cooler weather, have come into some demand at unchanged prices. ——_2+____ Some Eastern press reports seem hardly to do justice to Mr. Bryan’s consummate plan for real military preparedness, broached at a tent meet- ing in Chicago the other day. Twelve military roads across the country for mobilization? What Mr. Bryan really advocated was a network of macadam highways twelve miles apart, covering the country from North to South and from East to West. The demands of our militarists, he says, call for an expenditure of five billion dollars. For four billions we could build these roads, and when the hour of National danger struck, in no time at all “we could work our combined telephones and have 1,000,000 farmers in their automobiles at a dozen points of mobilization.” Rome, he might have pointed out, was as far from having such a system of highways as she was from having telephones and automo- biles; yet see what prestige the Ro- man roads have always enjoyed in the history of military affairs. The highways—especially if built after the excellent Shackleford plan for a Na- tional highway pork-barrel—would represent not a cent of money wast- ed, and along their geometrical pat- tern the crops of the Nation could be moved with speed and precision. Some of the advocates of prepared- ness have advanced schemes that are sufficiently fantastic, but they will have to yield the palm to their Ne- braskan opponent. The only differ- ence is that he spoke from a Chautau- qua platform, and he has always been noted as an entertainer. —_.2~2 P. V. Benedict, druggist at 935 Divi- sion avenue, has sold his stock to F. C. Inglesh who will continue the business under the style of the People’s Drug Store. —_>++—____ Charles D. Slusser has purchased the F, Hubbard & Co. grocery stock, at 418 Grandville avenue, and will continue the business. —_>-.>_____ H. D. Hull succeeds Albert M. Kent in the grocery business at the corner of East Leonard and College avenue. —_+->>__ Greep & Timmer have engaged in’° the meat business at the corner of Crosby street and Alpine avenue. —_>-___ Some men are not content with be- ing treated well; they want to be treated often.  MICHIGAN TRADESMAN October 6, 1915 STOCKS, BONDS, GRAIN AND PROVISIONS Features of the Stock and Grain Market. Chicago, Oct. 5—Wheat: Foreign advices continue strong. Export sales both from America and Cana- da are undoubtedly on a large scale which is evidenced by the fact that the daily statement of clearances has shown well over a million bushels and very frequently close to 2,000,- 000 for some time past. There is a marked falling off in receipts every- where, which is probably due to the holding policy of the farmer, who wants more money for his wheat. There is a splendid demand for the good quality stuff, but very little contract grade is to be had. The feature to the market early was the buying by houses with Eastern con- nections which was said to be fo- successful Wall street traders. There was about the same class of buying that was in evidence yesterday, main- ly for exporters. We look for a big broad trading market with prices working to a much higher basis. Stock traders have made so much money that the cheapness of wheat under war conditions is appealing to their fancy, and we believe a great bull market is near at hand. There is now a big short interest in the May option and for that reason we suggest purchases of that delivery. Corn: Heavy frosts were reported in Iowa, scattered elsewhere. Con- siderable damage will undoubtedly re- sult therefrom, although the export had little influence as a market fac- tor. Early sales were but fraction- ally higher. The strength in wheat, however, soon caused apprehension among shorts, and there was a buy- ing movement from this source which resulted in an advance of 1c from the low point, the market closing % to % higher than last night. The feature was the absence of outside buying orders, so necessary to sus- tain advance. Prices are on debat- able ground, but the intrinsic value of the cereal alone, should, we be- lieve militate against much further decline. Oats: This market is neglected at the present time, due to the fact that a distinct stimulus is lacking. It is generally conceded that the crop is large, but receipts would indicate that the farmer places some value on his grain, he is not able to dispose of what he has raised at a price that will yield him a reasonable profit, and consequently is holding back, and an advancing market may result in this cereal. Logan & Bryan. New York, Oct. 5.—The rise show- ed signs of having culminated for the time being. Heavy realizing was en- countered throughout the session. A fair degree of resistance to declin- ing tendencies was offered on the downturn, but signs were not lacking of an overbought condition in cer- tain directions. Stop orders are reported as being frequent and therefore, a further low- ering of values will probably result in drastic declines, unless long lines are reduced around prevailing levels. It is knowledge of these facts that prompted us to advise a conservative course lately. This is not to say that prices have seen their high levels, as later on the rise will doubtless be resumed, but it is said that the condition at present is rather unheal- thy and should be rectified before further extensive engagements on the long side be contemplated, especial- ly in the industrial department. Thomson & McKinnon. — ~+2.____ Butter, Eggs, Poultry, Beans and Po- tatoes at Buffalo. Buffalo, Oct. 6.—Creamery butter, fresh, 23@28'c; dairy, 21@25c; poor to common, all kinds, 18@21c. Cheese—Selling well, new 15c; new choice, 14@1414; cy, 154@16c. Eggs—Choice fancy, held fan- fresh candled, 30c; fancy, 32@33c; at mark, 27@0c. Poultry (live)—Chicks, per Ib, 15 @18c; cox, 11c; fowls, 13@17c; ducks, 13(@15c. Beans—Medium, $3.50@3.60; pea, $3.30@3.35; Red Kidney, $3.50; White Kidney, $3.75@4:; Marrow, $3.75@4. Potatoes—New, 60@65c per bu. Rea & Witzig. —— ee He Couldn’t Tell. “Hello, Bill. I hear you’re just out of the hospital after undergoing an operation. Was it a serious one?” “I don’t know yet. The surgeon hasn't presented his bill.” E. P. MILLER, President F.H. HALLOCK, Vice Pres. Miller Michigan Potato Co. WHOLESALE PRODUCE SHIPPERS Potatoes, Apples, Onions Correspondence solicited Let us hear from you if you can load good potatoes Wm. Alden Smith Bldg. FRANK T. MILLER, Sec & Treas Grand Rapids, Mich. The H. E. Moseley Co. is associated with us in this business 85,000 Telephones in Detroit Can be reached over your CITIZENS ’PHONE MNyelatst Tela ba UVES SELyY (asia ate teh te NUTT TE PAVE THE WAY COPPER METALLIC LONG DISTANCE CIRCUITS Citizens Telephone Company Thomson & McKinnon BROKERS 123 Ottawa Ave., N. W. Stocks, Bonds, Grain and Boston Coppers Members of all leading exchanges Telephone Main 218 Citizens 8063 H. N. Harris & Co. Stocks, Bonds, Grain and Provisions Private Leased Wire Suite 236 Powers’ Theatre Building Telephones: Bell M. 1900; Citizens 5843 STOCKS, BONDS AND GRAIN 305 Godfrey Building Citizens 5235 Bell Main 235 New York Stock Exchange Boston Stock Exchange Chicago Stock Exchange New York Cotton Exchange New York Coffee Exchange New York Produce Exchange New Orleans Cotton Exchange Chicago Board of Trade Minneapolis Chamber of Commerce Winnipeg Grain Exchange Kansas City Board of Trade Private wires coast to coast Correspondence solicited A Recommendation For Investors in Stocks The Consumers Power Company (Michigan) con- trols water power and steam generating and properties supplying electricity for light and po number of prosperous and important communities in the Southern Peninsula of Michigan. Each year since its organization the Consumers Power Company has been able to increase substantially its earning capacity, both gross and net. For the twelve months ending July 31, 1915, this Company had gross earnings of $3,602,490, an increase of 8.43%, with a net gain of 17.80% Tax Exempt in Michigan Send for Circular E-43 which contains full infor Hodenpyl, Hardy & Co. Incorporated Investment Securities First National Bank Building CHICAGO NEW YORK o, and an increase of 36.38% in surplus over the preceding twelve months, after all charges had been paid. The duplica- tion value of the property of the Consumers Power Company is materially in excess of all of its outstand- ing bonds and preferred stock. The Preferred Stock at its present price of 94 and dividend is, we believe, one of the most attractive investment stocks in the market. electric wertoa mation CHICAGO  October 6, 1915 The Importance of the “Dress Up” Movement. Has it occurred to you that there is a connection between clothes and psychology? Do you realize that the clothes you wear have to do with the thoughts you think? Stop and reflect seriously upon the subject for a few moments and you will see that there is not only a close relation between clothes and psy- chology, but that the relation is a vital one. What is the mental effect when you are all dressed up, when you are attired in rich underwear and hosiery, an attractive shirt, immaculate lin- en, a handsome cravat, a smart suit, boots, headgear and gloves in keep- ing with the rest, and your outfit made complete by a stylish topcoat? The mental effect is to make you feel like a winner, to make you stand erect and walk with a firm tread and to make you hold up your head and look everyone squarely in the eye. Fine clothes create a mental at- mosphere within you that puts cour- age in your heart and a smile in your voice. They produce a mental celerity and fertility that opens wide the think tank. They produce a men- tal buoyancy that gives you the self- assurance which gets your ideas across. In short, fine clothes not only make you feel like a winner, but, in strict conformity to recognized sci- entific psychological laws, they pro- duce within you a mental state that makes you a winner. We have always known that “fine feathers make fine birds,’ and for some time we have had a suspicion that fine clothes have something to do with making fine people, but that such is the fact is now clearly estab- lished, and modern psychology has shown us why this is so. Therefore if you would be highly successful in whatever you attempt to do, then attire yourself in fine ap- parel. Elegant clothes are the men- tal stimulus and accelerator which will enable the artist to paint his most beautiful picture, the musician to compose his greatest classic or the writer to produce his greatest masterpiece. Elegant clothes are the mental ex- uberator which enables the salesman to dominate and land the difficult customer and the captain of industry MICHIGAN TRADESMAN to masterfully organize and direct his business. Top-notch performance in any ca- pacity whatsoever, no matter wheth- er it be directing an army, sculptur- ing a piece of marble, captaining an industry or playing a game of golf, requires mental acuteness. You must be in just the right frame of mind in order to touch the highwater mark of your capacity. Your latent powers must be tapped and brought into play. Your mind must be so quickened that it is transported above and beyond any pettiness of your everyday self. Fine clothes are the thing that will accomplish this mental transformlation. Their mental effect is almost magical. There is something so subtle and powerful about this dressing-up pro- cess that its effect operates even with dumb animals. Those who are familiar with horses will recall hav- ing seen animals that in ordinary harness are wholly without style show, when dressed up in a_ hand- some new set of harness, all the style and action ~f a high school horse. There is no doubt about it, fine attire puts to do or die quality into even dumb animals, and with human beings it causes a mental awakening that makes them an _ irresisitible force. The old adage, “Clothes don’t make the man,” will have to be re- vised, because modern psychology has taught us how and why clothes do make the man. Therefore the slogan, “Dress Up, Boys,” which in the interest of the men’s apparel trade has been so aus- Ppiciously launched, can be made to have a large significance and a far- reaching influence. There are indications that this slo- gan will be made the basis of an ex- tensive advertising campaign by both the manufacturers and the re- tailers of the trade, in an effort to increase the use of men’s apparel by inducing them to dress more and better. An effort along this line is in keeping with the most advanced business ethics, in that it seeks to create new business rather than to seize the business of a competitor. More and more the advertising ef- fort of truly progressive and “up-to- modern-standard business men” is toward the creating of new business. The paint manufacturer teaches the public the advantages of painting buildings often; the kodak manufac- turer seeks to instil into the minds of everybody the pleasure and satis- faction of taking pictures; the auto- mobile manufacturer endeavors to make everyone who can, and _ even many who cannot, afford a car so keenly appreciative of the delights and benefits of automobiling that they cannot resist the tempetation to buy a car, and so on through a long list of industries the idea is not to grab a competitor’s trade, but to greatly increase the use of the prod- uct and thus make more business for all. So it is a happy thought that would impel the men’s apparel trade to zo and do likewise. Why shouldn’t the men’s apparel industry, like so many other industries, enlist that great power, “advertising,” in an effort to greatly increase the use of their product? Why shouldn’t the use of men’s apparel be multiplied by teach- ing all men everywhere to dress more and better? It can and should be done, and so great a power is ad- vertising that if manufacturers and retailers throughout the country will make “Dress Up, Boys,” the slogan of an advertising campaign, a great increase in the volume of the men’s apparel business is sure to result, even though the only reasons given men why they should dress up are: First. To be in keeping with the era of prosperity which is undoubt- edly dawning. Second. To fill in the gaps in their wardrobes which must have result- ed during the period of financial stringency through which we have passed. Third. To make them look pros- perous, and thus beget an air of con- fidence all around, for the man who looks prosperous is bound to feel as prosperous as he looks. While these are all good reasons, and will, if used in an advertising campaign throughout the country, produce a lot of new business, yet neither of these reasons is the vital one. To cash in to the fullest in an advertising campaign by getting peo- ple to think and do as you wish, the reason given people why they should think and do as you desire must be vital to their self-interests, The fruit syndicate that sought to increase the use of apples by induc- 7 ing every person to eat at least one apple a day gave as their reason that “an apple a day keeps the doctor away, and then proceeded to show why. This syndicate was able to in- fluence people because the reason given was a vital one, a reason that linked the people’s self-interest with the desire of the syndicate. The paramount desire in the minds of the people is to be comfortable and happy, and the popular concep- tion of success is that which pro- cures for you comfort and happiness Therefore if you would give men a vital reason for dressing up, a rea- son that is inseparably linked to their highest self-interest, teach them the newly discovered but unimpeach- able truth that fine clothes creates within the wearer a mental _ state conducive to success. Teach them that if they would be successful in their line, whatever that line may be, they must heed the “Dress Up, Boys,” slogan. Success is a shy, elusive creature, but it comes to the magnetic, force- ful man who believes in himself, Fine clothes create within the wearer a feling of exhuberance which puts him on good terms with himself and the world. This attitude begets mag- netism, forcefulness and_ self-assur- ance. Hence the successful man. In the light of psychology there is noth- ing mysterious or incredible about it. It is simply in accordance with the inevitable operations of the laws of the mind that fine clothes have a direct and important bearing on a man’s success. Therefore teach the men that an important way of achieving success, and thereby real- izing their heart’s chief desire, is to dress well. Launch the advertisinz campaign throughout the country for the inereased use of men’s ap- parel. Adopt as the battle cry the splendid slogan, “Dress Up, Boys,” and give as the reason the vital one, namely, that fine clothes will speed you to success, the goal of your highest ambitions—Geo. D. Briggs in Apparel Gazette. —2.-.___ Losing His Ground. “The Rev. Mr, Knight worked hard to convert the members of his flock.” “Yes, and then he went on a three months’ vacation, and now he’s got his work to do all over again.” en Daggett Shows on Cans of Tin Purest Foods Are Packed Within WoRDEN GROCER COMPANY Grand Rapids—Kalamazoo THE PROMPT SHIPPERS  MICHIGAN TRADESMAN October 6, 1915 GANSPADESMAN (Unlike any other paper.) DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY, Grand Rapids, Mich. Subscription Price. One dollar per year, if paid strictly in advance; two dollars if not paid in ad- vance. Five dollars for six years, payable in advance. Canadian subscriptions, $2.04 per year, payable invariably in advance. Sample copies 5 cents each. Extra copies of current issues, 5 cents; issues a month or more old, 10 cents; issues a year or more old, 25 cents. Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. October 6, 1915. THE EUROPEAN LOAN. the $500,000,000 loan to the and governments— For IFrench English running five years, bearing 5 per cent. interest, sold to the underwriters at 96 and to the investing public at 98, payable in American gold values, and offered in denominations as low as $100—the American bankers last week closed an underwriting contract. The loan naw faces the secondary stage of distribution to American invest- ors. From every point of view, it is a remarkable undertaking. Un- til this year, no loan of any Euro- pean government was ever Offered for popular subscription in this coun- try. Our banks bought $208,000,000 of the British government's 254 per cent. Boer War loans of 1900 and 1901, but sold them back later, with- out offering them to the American public. In 1904 and 1905, $130,000,000 Japanese war loans were taken by our investing public, and many of them are still owned here. That was not a European loan; not until this present year were even short-term bonds of such states as France and Switzerland bought by our investors. This is not the only unusual fact about the pending loan. Its total amount is larger than any loan ever offered by the United States Govern- ment, since the Civil War: and even with the $515,000.000 6 per cents. which our Government authorized in 1862, the sale was spread out over a long series of months. Our Span- ish War loan of 1898 was only for $200,000,000, although it elicited of- fers to subscribe which aggregated $1,500,000,000. No railway or corpo- ration loan for more than $100,000,000 has ever been placed by public sub- scription in this country. The circumstances under which the pending European loan was of- fered make it still more unusual. No two European governments have ever before combined in a joint loan. No government of the highest class has ever before placed a loan in a for- eign country, making it payable in- terest and principal in the money of that country, and engaging that all the proceeds shall be spent in that country’s commercial markets. The reasons for this stipulation are of a quite exceptional character; they do not indicate, as has usually been the case with Chinese, Argentine, and Turkish loans floated in Europe that the lending bankers made such an arrangement their ultimatum, The well-recognized problem of the Anglo-French loan negotiations was to establish a credit fund in America, on which those governments might draw to pay for American pur- chases, instead of drawing exchange on London against all of them. No way of checking the consequent de- moralizing fall in sterling exchange seemed to exist except the establish- ment of this American credit. It was to the interest of London and Paris that expenditure of the proceeds in America should be stipulated. The fixing of “dollar values’ for the bonds was equally natural, under such circumstances. What will be the lic’s reception of the loan? investing pub- Ten days answered ago, this question was generally with much reserve. One familiar objection, even on Wall street, was that the belligerent states would be actually bankrupted by their unheard of war expenditures and would not be able to repay the Amer- ican loan at maturity. This idea was mixed up, in the minds of hun- dreds of people, with the notion that the recent fall of sterling exchange to 4.50, a 7% per cent .depreciation, meant that England was already find- ing itself unable to pay its Ameri- can bills. Clearer presentation of the case showed the absurdity of the suppo- sition that a government which had just provided $3,000,000,000 at home on a single loan could not pay its foreign debts. A series of further objections followed. The loan was “unneutral,” for one thing. Germany removed this objection by publicly offering her own war bonds in New York. It would encourage the wrong- ful sale of war munitions by our manufacturers to Europe. But our own State Department, in a sharp reply to the Austrian foreign office, has declared that such sales are not wrongful. In short, one after another of these strange objections have been pretty much dislodged from the public mind, and have been replaced by recog- nition of what it means that the two richest nations of Europe—one of which was borrowing last year at 3 per cent. and the other at 3% per cent—should be bidding nearly 5% per cent. net to American investors. The first response of large investors to the loan has been unquestionably enthusiastic, and the markets. will hear more of the character of sub- scription orders in the next few weeks. For the selling to the pub- lic will continue, even when the syn- dicate is formally closed, after sixty days. Banks and bond houses will probably be engaged for months in the process of public marketing. There will remain the not unin- teresting ulterior questions as to how the placing of the loan will affect the sterling market, the money mar- ket, and the stock market. It will probably merely hold the exchange market steady around an arbitrary level, perhaps where it ranged last week. It will certainly increase bank loans largely; but the existing sur- plus reserve is abnormally great, and a rising money market scarcely prob- able. If the diversion of capital into this investment were to stop the ex- cesses of the wild speculation on credit in the stock exchanges, it would have performed a public ser- vice. What happened to Napoleon in 1812 will probably not happen to Von Hindenburg, and his colleagues in 1915, but to assert, as people do, that railways and motor traction have made any comparison between 1812 and 1915 utterly valueless, is absurd. One factor has not changed very much in the course of a century, and that is the psychology of the Russian people. One factor has not changed at all, and that is the topography of Russia. Both factors are very plain- ly a part of the situation to-day. On heir Southern wing the Austro-Ger- mans are doing badly. This is con- firmed by Berlin’s reports of “no change” on that front, and by posi- tive statements from Petrograd. For the moment, the Austrians seem to have braced along the Styr River, but the news from Petrograd, although unofficial, which speaks of the reoc- cupation of Kovel, the important rail- way junction taken months ago by the Teuton forces, shows how high hopes are running in the Russian capital. Along the Teuton right and center the advance has very much slackened. In places it has stopped, even where the redoubtable Von Hin- denburg’s armies are fighting for the possession of Dvinsk and Riga. Shortening the hours during which Glasgow public houses are permitted to sell liquor has resulted in decreas- ing the number of male drunkards, but has not affected the women. The public houses are now permitted to sell liquor only five and _ one-half hours a day. Treating and the cred- it system are done away with and no one is allowed to carry liquor in bot- tles from the drinking places. In the week preceding the enforcement of the new rule 325 men and eighty- eight women were arrested for drunk- enness and in the week following the order 210 men and eighty-four wom- en were arrested. The Scotch wom- en may be drinking to drown the sorrows caused by the war. A few hosiery mills have practic- ally stopped producing so far as their ability to make blacks is concerned. These mills, it is understood, have contracts for the domestic made dyes such as direct blacks and aniline oil and expect to get deliveries after the middle of the month. But just at present they are not able to pro- duce further goods except a few of the colors like tans and whites. The complaints about the attempts at se- curing blacks from logwood dye are said to be becoming frequent from buyers and some samples in agents’ hands of these goods are clearly un- satisfactory. es Domestic discord is the apple. The man in the case gets the core. FURTHER TARIFF REVISION. When he went into office, President Wilson was absolutely sure that what this country needed more than any- thing else was tariff revision down- ward, and accordingly he and _his party went at it with hammer and tongs. They revised the tariff with a vengeance and put the schedules down to a point where foreign goods were beginning to come in by the wholesale and American factories were running on short time and some of them shutting down altogether. A notable instance of the latter is the Globe Woolen Mills in Utica. Naturally enough a great’ deal of criticism went up, earnestly and from all sides, and Democrats as well as Republicans were out of jobs or on short rations. Then came the war which prevented European countries from exporting as much as before and the United States suffered not only because of the lower tariff duty imposed, but as well because the amount of goods received was ma- terially reduced. That created an awkward condition which was felt all over the country, and hard times re- sulted from which pretty much every- body suffered more or less. In an- swer the Democratic leaders said that it would be all right pretty soon and still insisted that they and their doc- trines were right. It is represented now in news dis- patches sent out from Washington that the President and other Demo- - cratic leaders are beginning to think somewhat differently and are coming to believe that perhaps the tariff bet- ter be revised again, and this time upward. The Executive asked the Department of Commerce and the Federal Trade Commission to investi- gate the situation and recommend any changes in the tariff which they may think desirable. Conditions are very considerably affected by the war, and there is uncertainty as to what will be its effect upon trade in this country. Accordingly the instructions to the investigators include not only that they shall look into the tariff matter, but as well what effect the continuance or conclusion of the Eu- ropean war would have upon busi- ness here, and on both subjects to- gether make an exhaustive report which shall serve as a guide to the Democratic majority in the House of Representatives in the legislative proceedings. It is claimed on author- ity that the President has an open mind on the whole subject and that he is entirely willing to be shown. This is a different attitude from that maintained by him and his advisers earlier in his term. Then he was ab- solutely sure that his recommenda- tions were right, and now he is will- ing to amend the statutes where needed. It is a wise man and a cour- ageous one who having made a mis- take and finding it out, is willing to admit it and change his attitude. The likelihood is, then, that further tariff revision is liable to be forth- coming before long. —ESESEeEeoHo(oEe eee ee Of course a married man can live on less than a bachelor—if his wife takes in washing,  ne Ms ne October 6, 1915 MICHIGAN TRADESMAN cn (Cd pre gasp sDAne ES = ty — re American Banking _Possibilties Through Constructive Service.* It is a tendency of Americans to minimize the past. Impatience with the lessons drawn by mankind out of the deep experiences of varied human activities characterizes the most numerous portion of our peo- ple. It is not unnatural, nor inex- plicable, why this should thus be. To live in America is alone sufficient answer. A territory vast in Ameri- ca is alone sufficient answer. A ter- ritory vast in éxtent, almost unlim- ited in resources, with a people high- ly inventive has caused one devel- opment marvel to follow another in such rapid succession, that it almost seems that here there is no past, but that a unique order has been devel- oping incapable of benefiting from the successes and failures of other peoples in other lands. To the most casual observer, how- ever, there must have come in the past year a realization that isolation and complete self-sufficiency can no longer be considered a part of Amer- ican existence. The old order changes, and we stand in the mael- strom of world activity and politics, compelled, whether we will or no, to become participants in a world order in which we, by our very pow- er and greatness, must exercise a compelling influence. The field of activity we are about to enter is not new nor unknown to men. Every part of it has ‘been chartered, each highway along which progress moves has’ been clearly marked, for those who would see, by the success and failure of other men and other nations. It is a high- way which has many deviations, al- luring sometimes, and oftentimes blinding, but which brings the trav- eler in safety to his destination only as he follows the path main-traveled and clearly marked by sound wis- dom. America has at last become, in fact, a world power. The policies of past generations, the successes and failures of past jadministrations of government, have in this awful pe- riod of world disorder and conflict, reached their climax, and, aided by science and invention, with the world drawn in closer proximity than ever before by the steamship, the tele- phone and the telegraph, are com- pelling us, if we would vitalize all that has gone before in our Nationa! life, to think in new terms, to plan in new ways, and to fully realize, in soberness and calm thinking, all that *Address by H. J. Dreher, Assistant Cashier of the Marshall & Ilsley Bank of Milwaukee, before Washington Bank- ers Association Convention at Seattle. the future is to bring to use for se- rious and intelligent solution. In the world of American finance the period into which we are now en- tering will be designated the period of international development as our past has similarly been designated the period of internal development. When the internal resources of our country were being reduced to terms of wealth and economic pow- er, when railroads and telephone and telegraph were forcing our people into a realizing conception of nation- ality, when all latent National re- sources were being exploited in or- der that prosperity might reign in super-abundance, it was to be expect- ed that precedent would play put little part in this activity, nor could experience exert its salutary influ- ence, for a virgin land was being de- veloped under a form of government which itself was on trial. But in the period into which we are now entering, we have all the wisdom of generations as our guide, all the accumulated experiences of empires which have extended their influence, increased their prosperity and advanced their peculiar type of civilization, to aid us. Finance, par- ticularly, contains within its field of activity very little that is original and new. Its greatest sources of strength lies in an intelligent appli- cation of the lessons of the past; of the time proven percepts of economic activity. It so happens that at this period of our development, fraught with so much that is of import to our fu- ture as a people, we have, for the first time in our financial history, a currency and banking law based up- on principles of finance which have been tested by older nations engag- ed in international trade and found capable, in large measure, although through different adaptation, of ade- quately performing the functions de- manded in successful policies of in- ternational finance. There is a_ tendency, however, which has been given varied and wide publicity, to emphasize as one of the cardinal principles of our financial system the fact that cheap money is the philosophy which un- derlies and forms the very keystone of this system, builded as it has been for the acceleration and safeguard- ing of American development and prosperity. Now cheap money is not an unal- loyed blessing and it is worth while to consider some phases of this prin- ciple and its application to American conditions. Happily we have the ex- perience of the greatest commercial Individuals are really capable of handling estates as Executors or Administrators only after they have handled a number of them. This rarely happens. THE MICHIGAN Trust Go. of Grand Rapids makes it a business and has had 25 years experience. Men in its employ have be- come specialists; proficient experts, and estates are therefore carefully and skillfully handled. Send for blank form of Will and booklet on Descent and Distribution of Property. GRAND RAPIDS NATIONAL CITY BANK CrryY TRUST & SAVINGS BANE ASSOCIATED ; Combined Capital, Surplus and Undivided Profits $1,781,500 Deposits Exceeding Seven and One-half Million Dollars Business firms, corporations or individuals requiring reliable financial information relative to Grand Rapids businesses or business opportunities are invited to correspond with the investment departments of either the Grand Rapids National City Bank or City Trust & Savings Bank, which have at their imme- diate disposal a large volume of industrial and commercial facts.  10 nation in the world to guide us, and our deductions are based on facts of actual occurrence and not on hy- pothetical conditions. A nation that would prosper in in- ternational trade must first become The supplying of the products of soil and factory to the old established nations of Eu- rope is a simple matter of trade and also of finance. cial intercourse does not constitute a world banker. But such commer- such international trade as would be of largest benefit to America or 1s it, as generally understood, the kind consistent with of activity most American aims and governmental policies. For ninety-two years this Nation has firmly adhered to a doctrine which has become one of the deter- mining political tenets of the world. Its interpretation has varied from time to time with altering condi- tions, but its great meaning has never been obscured. To-day it stands for more than ever before and it has been invested with a new and most pregnant meaning. It has come to be a doctrine of commercial ex- pansion as well as of political deter- mination. It has received a new in- terpretation on the part of those whom it most vitally affects and our Central and South America have given a practical ex- neighbors of pression to that which it affirms by the inspiring Pan-American financial conference but recently closed in the city of Washington. The trade that is most profitable to a nation in international inter- course is that with new and develop- ing countries. Trade is reciprocal The currency of trade is gold. Credi: is the life blood of Without it, developing give no profitable return on undevel- development. nation can oped natural resources. Expansion and internal development must first be a reality before nations reap the full benefit of international trade. If we would profit by the Monroe doctrine, if we would make cordial relations with the Central and South American’ republics a reality, we must do it now, and we can only do it by pouring into those countries vast sums ior development purposes, being content for some period of time with small returns and limited benefits. No nation is more capable of fin- ancing foreign trade than America. This idea is to be more universally accepted by our people as time goes by. Our unusual development of corporate activity has brought to countless numbers a realization that all citizens may participate, although some in but small degree, in the benefits accruing from trade. It is unquestionably true that the invest- ment of savings in corporate enter- prises, as represented by the share of stock and the bond, is to many titmes multiply in amount in the very near future. If this nation were at the point in where funds were not needed in vast amounts for fur- ther internal development, then the financing of a foreign trade policy its development MICHIGAN TRADESMAN would be comparatively easy and fraught with little danger. But it is almost incalculable to estimate the sums which will still be needed for internal development. Such being true, a thorough and sound understanding must be held by the bankers of this country of the true relationship existing between gold, notes and interest rates. In foreign trade two forms of currency are es- sential, that for internal circulation and that for external use. Any at- tempt to separate the two would be every country engaged in at the expenses of foreign commerce and an inference with that free im- port and export of capital upon which commercial prosperity de- pends, A belief is very prevalent, and bankers, that the amount of notes in circulation deter- mines the degree of prosperity en- even held by It has been said, time and time again, that faulty cur- rency legislation alone makes inter- est rates high. Let it ever be re- membered that notes become scarce when gold is being joyed by a nation. exported, and that a scarcity of notes, ipso facto, prevents gold exportation. Notes in this country are convertible into gold, and when you make notes plen- tiful you remove the impediment to the exportation of gold. So long as we have a convertible currency the facilities to trade in no way depend upon the issuing of notes. The people most insistent for an extensive issue of notes are usually those whose credit is such that they cannot procure by ordinary methods, the funds needed for purposes. development Their doctrine, incessant- ly and loudly expounded, is that if more notes are issued, they will re- ceive their share of them, which prima facie, would be of great bene- fit. Assuming they are relieved in degree by this process of note issue widely extended, what is the effect on the general community? It is obvious that by an excessive issue of notes the aggregate currency of the country would be depreciated and a large part of the community defrauded, or else a corresponding amount of gold would be expelled, the result of which could only be to injure a part of the people in the same ratio that the other part had been benefitted. True it is, that by this process an amount of 2old would be released by notes. As- suming that convertibility would not be endangered, it may be argued that this would be an advantage. Could this advantage consist in anything more than an increase in the world’s supply of gold in trade, and the re- turn in interest to be had hereon? But, it is advanced in answer, con- template the harm which ensues by reason of panics caused by a limit- ed supply of notes. You may leg- islate as you will, but you cannot legislate for panics. They occur un- der a rigid system of currency, they will also occur under an elastic sys- tem. And they may be more de- structive under the latter, for under a rigid system of currency definite October 6, 1915 Manufacturers and Merchants Find. Frequent Opportunities to Save Money by Having on Hand Available Cash Idle cash is loss. Cash invested is not always available. Certificates of Deposit draw interest, and the money they represent will be paid on de- mand at this bank, or at almost any other bank in the country. The Old National Bank 177 Monroe Ave., N. W. Grand Rapids, Mich. ourth National Ban Savings Deposits United States Depositary ¥Commercial ‘Deposits Per Cent Interest Paid on Savings Deposits Compounded Semi-Annually Per Cent Interest Paid on Certificates of Deposit Left One Year Capital Stock and Surplus $580,000: WM. H. ANDERSON, President L. Z. CAUKIN, Cashier JOHN W. BLODGETT, Vice President J. C. BISHOP, Assistant Cashier  October 6, 1915 limits are set beyond which the world of trade cannot go. When this fact is forgotten, which is usu- ally at the end, catastrophe results. Under the elastic system, wherein a practically unlimited multiplication of notes is. possible, unlimited engagements are undertaken be- cause of a belief in unlimited resqurces, and the end demon- strates a very definite -compu- tation of limited resources. One fact, and one only, is true under an elastic system, and American exper- ience conclusively demonstrates its truth, and that is that panics are al- layed by law only when men are re- lieved of the belief that they cannot have notes when they want them. Under the elastic system, be it ever remembered, that a panic would not arise until the last note had been is- sued which could safely be issued and such panic would of course, in- evitably end in actual and widespread disaster. If notes cannot be procured gold can be. If gold cannot be procur- ed a country is on dangerous ground. If commerce must stop if note issu- ing ceases, then gold cannot be pro- cured, which is the strongest of rea- sons for not issuing notes cvonvert- ible into gold. Only when notes are issued in limited amounts to supply a decrease in circulation caused by a breakdown of credit, and then only for internal purposes, is the element of danger at all minimized. If cheap money were alone the great accelerator of prosperity and sound conditions of business, why are we now talking of returning prosperity and bemoaning the stealth with which it seems to move upon us? In the year 1913 choice 60 to to 90 day, two name commercial paper, was quoted in New York at from 5 tox 6 per cent, until about the mid- dle of July, from 6 to 6% per cent. during the last of July to the middle of August, and from 5% to 6 per cent. during the balance of the year. During the same year call money ran from 2 per cent. to 5% per cent. It will be remembered that 1913 was toward its close a year of uncertain- ty and large railroad and industrial receiverships. During the first six months of 1914 and a discussion of the latter period of the year would be unprofitable by reason of the abnormal conditions existing by reason of the European war, choice sixty to ninety day, two name commercial paper, ran from 514 per cent. to 534 per cent. during the early part of January, from 4 per cent. to 4% per cent. during the latter paring of January and from 3% per cent. to 4 per cent. during the larger part of April, May, June and July. Call money during the larger part of the first six months of 1914 stood at about 17% per cent. Money was cheaper during 1914 and yet business was gradually diminishing in volume and complaints of poor conditions incessantly increasing. And now during 1915 rates prevail at from 3% per cent. to 334 per cent. for choice sixty day, two name com- mercial paper, with call money at MICHIGAN TRADESMAN 11 1% per cent. to 2 per cent. and we are still talking of returning pros- perity and improving conditions. When we speak of returning pros- perity we, per se, take cognizance of its previous departure. We have greatly benefitted, materially, by the European war. We have in a year’s time overcome a serious financial disturbance, have liquidated a vast amount of American securities held abroad, which has added capital to our store of credit in the shape of interest payments no longer neces- sary to be sent abroad, and have be- come a creditor nation in current trade. And yet with this great abundance of credit, with advantages in trade, and new fields for its development, that we have never before possess- ed, and above all, with cheap money begging for use, we behold a period of industrial inertia and business de- pression. Why is everyone not rush- ing to secure cheap money which bankers everywhere are seeking to loan? Why are receiverships _ still occuring, why are prices of highest grade stocks and bonds still so low? Why are railroad systems finding it difficult to procure money to place their credit on a permanent and sound basis, why is railroad devel- opment, indubitably needed, still be- ing delayed? Why is it the buying of great merchandising establish- ments so limited in amount? And concurrently, our store of gold re- serve notes to husband gold re- sources has been utilized. What a paradox. There is but one answer. Capital is on strike. We are in a period when capital refuses to be employ- ed. Large sums of capital are secure- ly resting at 3 per cent. or less in the deposit accounts of strong banks. The dishonesty of promoters, and some financiers, is not forgotten. The exploitation of dreamers who would create wealth out of desert lands at 6 per cent. is still fresh in mind. The decrees which have pre- vented the payment of interest on foreign securities of nations in the turbulence of revolution have not accelerated further investment. Gov- ernmental attack on its own crea- tures has rendered the employment of capital dangerous. In a word, we have cheap money, because the con- fidence of the public has been shat- tered. Never more true than now that in straightness rather than as- tuteness credit finds the source of influences which make it grow and flourish. And now we are about to enter into the greater field of foreign trade. We are to take, at a time when the cap- ital of Europe is being utilized for destruction and will of necessity for years to come, be utilized for home restoration, our accumulated wealth and loan it for development of other countries. Development loans by rea- son of the hazard involved, com- mand higher rates of interest than ordinarily prevail at home. A tend- ency will develop on the part of pro- moters of new enterprises, and spec- ulators, to press insistently at home for cheap money in order that at- We Can Furnish ‘The Experience, Prudence and Business Judgment your estate will need because Administration and care of prop- erty are our business, just as merchandising, manufacturing or professional service is yours. [;RAND RaPios TRUST [‘OMPANY Capital and Surplus $450,000 Robert D. Graham, President Hugh E. Wilson, Secretary Most business men are called upon, at sometime, to adminis- ter an estate where the situation demands the selection of conservative investments with as good yield as goes with “maximum” security. Municipal and first mortgage, serial, real estate bonds and certain kinds of public utility bonds are peculiarly fitted for such investments. Howe SNOW CORRIGAN & BERTLES MICHIGAN TRUST BLDG “GRAND RAPIDS MICHIGAN INVESTMENT BANKERS will give you the benefit of their experience and the same competent counsel that has won for them the confidence of their large clientel and many banker patrons, THE PREFERRED LIFE INSURANCE CO. of America offers Old Line Insurance At Lowest Net Cost What are you worth to your family? Let us protect you for that sum. The Preferred Life Insurance Co. of America GRAND RAPIDS, MICH. GRAND RAPIDS SAFE CoO. Agent for the Celebrated YORK MANGANESE BANK SAFE Taking an insurance rate of 50c per $1,000 per year. What is your rate? Particulars mailed. Safe experts. TRADESMAN BUILDING GRAND RAPIDS, MICHIGAN  Sn ate anesietanmensemnpenencagaspananiamas 12 tractive rates and large profits may be obtained by loaning the money abroad. Against this tendency, the bankers of America must be as adamant. In the last analysis our experiment in foreign trade and its effect upon the future of our-country, will rest on the wisdom and conservatism of our bankers. Foreign trade demands — science and statesmanship. Cheap money, procured by a maximum issue of rest on the wis- dom and conservatism of our bank- ers. Foreign trade demands science and pro- cured by a maximum issue of notes, will our country, will statesmanship. Cheap money, under our currency system, re- sult in inevitable Gold, it cannot be too often repeated, is the currency of international trade. To develop our trade as we would, we must have sufficient to protect our home disaster. gold. Likewise industries, our stability and solvency as a_ nation, We cannot com- mand gold, because we have not as we must have gold. yet the bills of trade in sufficient quantity to do so. We can only at- tract it. Gold is attracted by in- terest rates. Let it ever be remem- bered. as a maxim of our foreign financial policy, that the rate of in- terest in a country cannot possibly fall below a point at which trading with foreign coun- tries are willing to take it. com- panies An opportunity is being given to the bankers of which has never before been given to a similar With bilized credit greater in volume than has ever been the nation keenly and sentient to the America, class of men anywhere. mo- with intelligently wonderful before known, possibili- ties unfolding by reason of the con- ditions now existing in world affairs, and with the experience of older na- tions lone engaged in foreign trade to guide us, there can here be devel- oped a system of finance so perfect that it shalt withstand all which may come shocks to it, and which shall be so directed that the loss and harm occasioned by speculative ven- tures at home, and by an insatiable greed for high profits, with attend- 1, such as inevit- ably follow upon a development of the latent shall be unknown. It is truly what service render to this ant large risks abroac resources of new lands. inspiring to contem- bankers may country. By insist- ently maintaining, at all times, against popular plate interest which shall be adequate to discour- clamor, a rate of age home speculation, to ensure ade- quate reserves, to protect home in- dustry and to regulate in proper de- gree the investment of capital in foreign lands, they shall perform an act worthy of the best traditions oi world finance and American ideals. The test is to be truly titanic, and being it will take of ti- tanic strength to properly carry its burden. Will the bankers of Amer- ica, in years to come when history has been made and is being written, be designated titans of weaklings, who having a such, men finance, or gteat op- were RRL SRS maamaeneeemieraneeettee inca nt nstetanee mR MICHIGAN TRADESMAN portunity placed before them, failed to grasp its full significance? Supplementary to a policy of for- eign trade, a brief discussion of cer- tain features of American internal development are germane. Finance is an empire which has no boundaries and no limits. Its field is the world, its activities are everywhere. It is truly an empire exercising dominion over all the lands of the earth. Such being so, it seems almost a paradox that by reason of our peculiar form of gevernment, which recognizes the sovereignty of two distinct entities, the Nation and the state, that we should permit a state of affairs to continue in this land which restricts the free utilization of the economic power of capital. Our domestic commerce, as also our foreign trade, are carried on by corporations which are creatures of our states. One of the most polific sources of evil in this land in the years which have passed since the wonderful development of corporate activity, has been the elash between Federal and state control. The ac- cumulated funds of the Nation are placed in corporate enterprises ir- respective of the state in which such enterprises originate, and yet de- crees of the commissions of the Fed- eral Government, promulgated in ac- cordance with the authority granted by the constitution of the United States in the regulation of interstate commerce, are practically set at naught by the enactments of simi- larly constituted commissions exer- cising constitutional powers of state sovereignty, and losses occur, devel- opment is retarded, and capital is prevented from being fully utilized hy reason of this anomalous condi- tion which is permitted to exist by our people. Has not, then, the time arrived when the bankers of America. the men most interested in properly and fully utilizing accumulated wealth, shall insist that the antagonism be- tween Federal Government and. the State, so far at least as commerce is concerned, shall cease, and that the business policy demonstrated by foreign nations to be peculiarly adapt- ed to commercial development, and which our people are desirous of seeing made effective in operation in this land, shall be given full sway. Is it not time that the Federal Gov- ernment, the great arm of all the people extending over all the land. shall alone regulate affairs of inter- State commerce, and make commerce, as well as finance, an empire with- out unnatural barriers. I would not abrogate the right of states in the ex- ercise of powers over the people of their locality which peculiarly relate to their political welfare, but in mat- ters affecting the commercial pros- perity of our people, and which are of equal interest to every citizen, irrespective of the state in which his citizenship may vest, the Federal Government should be invested with sole authority of regulation and sup- ervision. This is an essential prelim- inary to the development we seek in foreign trade. Americanism is a definite reality, before. ever more so to-day than’ ever Against the time, if it shall come, when the old empires of Eu- rope unite to crush the spirit of Americanism and all that it shall sig- nify as the years pass by, we must build not only a nation, vigorous and strong adhering to the highes: ideals of human liberty and justice, but we must also build in this land a financial system so delicately ad- justed that it shall save our people from internal panic and loss and fur- nish an adequate agency for extend- ing to every part of the world, Amer- ican inventive genius, American effi- ciency and American resourcefulness. The economic development of the state is to be highly intense. Not in political action, but in thoroughness and efficiency is America to become great, The day of the banker for construc- tive service on large scale has ar- rived. The responsibilities placed upon him are almost overwhelming but if he grasps the problems and solves them aright, he shall become one of the pioneers of new develop- ment, one of the great leaders of civilization. —_2+.____ Because of continued poor health, F. M. Stewart has resigned as Presi- dent and director of the First Na- tional Bank of Hillsdale. E. A. Dib- ble has been elected by the directors to fill both vacancies. Mr. Stewart entered the Bank in 1868 as an errand boy. He was 15 years old. He has just completed more than forty-sev- efi yeats of continuous service. He was elected Cashier when 21 years old, and President before he was 29 years old. He has setved the city as Mayor, Treasurer, alderinati and President of the Board of Public Works. He served for eighteen years on the Board of Control of the State Public School at Coldwater, being President of the Board fifteen years. For thirty-two years he has been a trustee of Hillsdale College. Ee Mr. Dibble, the new President, has resigned as Secretary-Treasurer and director of the Alamo Manufactur- ing Co. He still retains the man- agement of the Hillsdale Grocery Co., a wholesale establishment which he established several years ago and which has been very successful. Mr. Dibble was born in Wheatland town- ship, Hillsdale county, about fifty- five years ago, and has always re- sided in his native county. having been an honored resident of the coun- ty seat for more than thirty-five years. He has a wide acquaintance among the farmers and business men of Hillsdale and adjacent counties and will bring to the Bank a degree of energy and _ progressiveness which augur well for its future growth and expansion. Mr. Dibble is a consery- ative and successful business man who is well liked by all who know him and universally respected for his many admirable qualities of head and heart. The directors of the Bank are to be congratulated on securing q gentleman of such high character and such unusual business acumen as their executive officer, October 6, 1915 Artus W. Sherwood has been elect- ed Cashier of the First National Bank of Allegan to succeed Frank An- drews who resigned the _ position after several years’ incumbency. Mr. Sherwood has for several years been Assistant Cashier of the Bank, and was previously engaged in several re- sponsible positions in connection with the business of the city—first as agent of the American Express Co,, then as manager of the Allegan Pa- per Co., and next as Assistant Cash- ier of the First State Bank. The Fruit Growers State Bank of Saugatuck has that the Reserve Bank Board has passed the application of the Saugatuck Bank for thirty-six shares in the Federal Reserve Bank in Chicago. The Sau- gatuck Bank is the first Michigan State bank to make application for stock. received word — ooo Prizes For Pineapple Day. The Hawaiian Pineapple Packers’ Association has set aside $15,000 to be distributed as prizes for the best display of Hawaiian pineapples in the windows of retail grocers throug the windows of the retail grocers throughout the United States on Na- tional pineapple day, November 10. A committee of iudges will be ap- pointed and the prizes awarded ac- cording to photographic evidences; $500 and many smaller amounts will be distributed to the retail grocers in this way to encourage attractive pineapple displays. Kent State Bank Main Office Fountain St. Facing Monroe Grand Rapids, Mich. Capital - - - ~- $500,000 Surplus and Profits - $500,000 Resources Over 8 Million Dollars bs Per Cent. Paid on Certificates Largest State and Savings Bank in Western Michigan Ask us about opening City Account Gee Rips ancsp aK Coupon Certificates of Deposit pay 3% % interest Coupons cashed each 6 months yw  October 6, 1915 MICHIGAN TRADESMAN AUTOMOBILES AND ACCESSORIES See the new Cadillac Eight It’s the Peer of Them All Western Michigan Cadillac Co., Ltd. OSCAR ECKBERG, Mgr. 19-23 LaGrave Ave. Grand Rapids, Mich. Results Obtained From Convict Road Work. Does convict road work pay? The question is most important as the continuance of the work in most of the states will depend on its econo- mic value. The National tee on prisons and prison labor has been investigating this side of the convict road question and has receiv- ed a most encouraging report A. D. Williams, chief road engineer of the State of West Virginia. The report covers the work at Dana, Kanawha county and has been conducted under the supervision of M, P. Walsh for a period of ten months, half of which was throuzh the winter. From November, 1914, to June, 1915, the quanti- ties on the Malden road, construct- ed by the convicts from the Dana camp were: Two hundred and — seven yards rubble masonry in cement. commit- from measured cubic One hundred and _ fifteen cubic yards rubble masonry in dry. Two hundred and forty-five yards reinforced concrete. Two hundred and twenty-two lin- eal feet 24-inch vitrified pipe. Two hundred and twenty-two lin- eal feet, 18-inch vitirified pipe. Four hundred and eight lineal feet, 12-inch vitirified pipe. Eight hundred and ninety-five cu- bic yards foundation excavation. Twenty-two thousand three hun- dred and eighty-six cubic yards un- classified excavation. The total cost of this work amount- ed to $11,589.92, four bids received from private con- tractors for the same work amount- while the lowest of ed to $15,413.05, or $3,819.13 more than the work actually cost when constructed by the prisoners. Twen- ty-five per cent. of the total cost of the work was therefore saved by the use of the prisoners. The success in this work is point- ed out by the National committee on prisons and prison labor to be due to the fact that men in charge were efficient and desirous of suc- cess, and also had the welfare of the prisoners at heart so that they se- cured interest and good will in the work. While the automobile trade has been steadily progressing in the di- rection of cutting down the cost of cars and their maintenance, the thoughts of the lawmakers on motor cars have not been so happily direct- ed. The touring bureau of the Amer- ican Automobile Association has just completed a codification of the auto- mobile laws as they are at the pres- cubic ent writing. This codification will soon be ready for distribution and a copy may be had by sending to the National headquarters of the ciation either at Washington or York. A casual study will demonstrate that automobiles are essentially sub- jects for class legislation in most of the states. Not only are they taxed as users of the highways, but with some exceptions, they are also tax- ed as personal property. There are also states which have a third means of making the motor car owner pay. In these the. owner is compelled to Asso- New take out a permit to use his own property for personal pleasure. The notable exceptions wherein the paying of one tax definitely bars all other forms are in the states ot New York, Idaho, Iowa and Okla- homa. These commonwealths spe- cifically provide that registration is in lieu of all other taxes. To this list should be added Pennsylvania and Vermont, wherein there added taxes, although fically provided for in tive acts. Those states where the owner is required to pay a third tax are Con- necticut, Delaware, Florida, Maine, Maryland, Massachusetts, New Jer- sey and the District of Columbia. —_2->___ Uses:Motor Truck on Long Express Route. With better roads in this country the demand for motor trucks will be many times greater than the supply, declares R. E. Fulton, Vice-President of the International Motor Company. Motor truck lines are already compet- ing with the railroads for short haul business and are reducing the delivery time four-fifths, he says: are no speci- legisla- not so the In territories not at present accom- modated by railroad transportation there are great possibilities for de- veloping freight highway transporta- tion routes. The Harford Transpor- tation Co., of Baltimore, has entered this field and will operate a daily au- tomobile express and freight line be- tween Havre de Grace and Baltimore, picking up freight along the route. A five ton truck with low loading platform and large capacity body has been purchased for this service. The truck has an enclosed cab which will provide for the comfort of the driver in all kinds of weather, and is equip- ped with a large electric searchlight for operation at night. —_—_»> +. About the time we imagine that our cup of happiness is going to run over it springs a leak. at local points You get SECURITY LONG SERVICE FAIR-LISTED PRICES in DIAMODNS See us SHERWOOD HALL CO., LTD. Distributors Grand Rapids, Mich. Automobile Owners Purchasing Club An association of automobile owners organ- ized to save money on tires and accessories. Write us. 113 Crescent St., N. W. Grand Rapids, Michigan THE GRAND RAPIDS VETERINARY COLLEGE Offers a Three Years’ Course in Veterinary Science Complying with all the requirements of the U. S. Bureau of Animal Industry. Established 1897. Incorporated under State law. Governed by Board of Trustees. Write for Free Catalogue. 200 Louis St. Grand Rapids, Michigan 13 EIGHT Sou King Eight Truths The King Eight will duplicate any, stunt that any automobile, at any price, will perform, and the King Eight sells for only $1350. The King Eight can take any of Grand Rapids hills on high so easily that it makes the owners of luxury priced cars sit up and THINK. Fifteen to twenty miles to a gallon. Economical on Oil, Tires and Repairs. Make your Demonstration Appointment Phelps Auto Sales Company Western Michigan Distributors for The New King Car and the Apperson Supplies and Accessories Michigan Street and Lafayette Avenue Grand Rapids," Mich. Se Tons ss ae. $1125 he Wome. 6s osc. c 2: 186 Tons..<.:........; 8 2 Tens. ...........-. 0 224 (F. O. B. Menominee) THE MENOMINEE Built by D. F. POYER CO., Menominee, BURTLESS MOTOR SALES CO. Michigan Distributors, Lansing, Michigan Good territory open to reliable dealers Mich, Distributors APPERSON and KING Cars APPERSON SIX—The American Beauty Car Four Passenger Roadster, Aptly Called The Chummy Car, $1550 Five Passenger Six, $1485; Seven Passenger, $1550 PHELPS AUTO SALES COMPANY, Michigan St. and Lafayette Ave. GRAND RAPIDS  14 Road to Toledo Important Link in Highway. Detroit, Oct. 5—Never has the goods roads movement been as active and had so many live supporters in this vicinity as it now has, and the fact that the sentiment is spreading like an epidemic to the westward, likewise to the north and south, as- sures highways in every direction from the metropolis. In addition to the proposed exten- sion of the wonderful system which has given Wayne county widespread fame, there are the wholesome pro- jects of the lake shore road from here to Mackinac, also the cross-state road to Grand Haven, and the bene- fits which will accrue to Detroit from these are beyond actual figures. The idea of a Lake Huron drive is purely a Detroit affair on the start, but it is expected to enlist co-opera- tion all along the way. This will tap an immense area of resort country and afford a pleasant means of reach- ing these sections in the summer time, at the same time it will enable the farmers to do far more profitable hauling to the markets. The desirability of Michigan in the open season long has been pointed out by existing transportation com- panies, and thousands have the habit, but the coming of the automobile has changed the order of this so that many more will come if they can make the trip in motor cars. But, people living in Ohio and the South hardly will patronize the high- way unless it begins at the Michigan State line. Some of the roads be- yond Mt. Clemens are not good but none has a worse name than the short cut from Toledo to Detroit, and right there is where the first money and energy should be spent. There should be a concrete pave- ment similar to the Wayne county roads running from the Michigan- Ohio line to the end of the existing road at the Wayne county _ limits. When this is built its benefits to all concerned will prove so great that the construction of the rest of the highway will come as a matter of course, The Detroit-Toledo road needs money as the first thing, for it has been talked so long that new move- ments in this direction tend to get on one’s nerves, for each has gone the way of the rest. However, the men behind the drive which shall reveal glimpses and stretches of Lakes Erie. St. Clair and Huron and the Detroit and St. Clair Rivers, are of the right sort, men who have done things and who aim to continue doing them, so that this greatly needed link of less than forty miles has a chance to be- come a fact this time. Toledo has been doing a little on its end, not a great deal, but it has made a start and with the help ot Detroit the road should be built in a year or so. If the money is in sight so that materials can be delivered on the site in the winter it can be built In a year. Much Travel Is Certain. Toledo people always have includ- ed Detroit in their itinerary when pleasure bent in the open. The boat lines have carried many and limited trolley cars generally have every seat occupied. Toledo is important in the MICHIGAN TRA:-DESMAN REO THE FIFTH automobile world. It is the home of one of the greatest of factories and the percentage of its citizens who have their own cars is large. With a concrete road all the way, so that every inch can be driven in comfort, the number of Ohio peo- ple who will come this way becomes of the proportion of an army. This will mean much to the merchants, hotel and restaurant men of this city, it will add materially to their terri- tory. At the same time it will increase land values along the way, putting a premium on farms, which are so de- sirable to citizens of places of the size of Detroit. The movement of Woodward and Jefferson avenues shows that, for land has gone up by leaps and bounds within a radius of twenty or more miles from the city hall. There has not been such ac- tivity between here and Toledo, al- though the land is good and will be very desirable when the roads are ‘oi the popular kind. So if the Detroit-Toledo road is built as a starter those who are in charge of the highway along the shores will have done a good work and made a start on this end of a boulevard which in time will encircle the lower peninsula. The proposed road which skirts the outer edge of the Thumb will tap a rich territory, the transportation facilities of which have not been such as to bring about an extensive de- velopment. Necessarily the road to Port Huron must receive first atten- tion, then the highway is to wind along the lake, which will make it ideal for touring. Touching as it will many resorts it will have a tendency to improve all of these, make them attractive to people of this city and the states south of Michigan and take into the Thumb thousands of tourists. At the same time there is another territory demanding attention, that is the shorter cut from here to Sagi- naw and Bay City, running through Flint. This, too, can be made a de- lightful drive, and it will serve as a splendid commercial enterprise by bringing markets closer to those who enforce full payment from the soil. The commercial end is quite as important as the side of pleasure, and Detroit will be the gainer from this road, as the big city will not seem so far, and the residents of the small- er places will make more frequent trips this way, and paying their toll to the business enterprises here. Toledo to Mackinac, via Detroit and Bay City, with two roads from this city to the one just inside of Saginaw Bay, that is the idea. It will add much to the Eastern half of Michigan, whether viewed from social or commercial standpoints. Business is a battle. And the mas- ter of business is the man who thinks—plans—directs the fight with the cool and calculating eye of an experienced general. Scientific meth- ods are demanded in every depart- ment of business. And all commer- cial organizations lead to definite and centralized effort. Henry L. Doherty. October 6, 1915 AND TH eee E REO SIX are two of the most standardized cars in the world. Reo consistency has set a new world’s record REO Six, seven passenger 45 horsepower REO the Fifth, five passenger, 35 horsepower Write or Phone W. D. VANDECAR Citizens Phone 5088 12 Years a Reo Distributor 129-131 Jefferson Ave. Grand Rapids, Mich. SAXON SIX $785 The Equal of Any $1200 Car on the Market Territory in Mecosta, Ionia, Ottawa, Allegan and Barry Counties open delay if interested. §S Write for terms. for live dealers. Do not ee our exhibit Fair week. GRAND RAPIDS SAXON COMPANY 572 Division Avenue, South or carbonize. It is the best oil for the high grade car, and the best oil for the cheapest car. The Great Western Oil Co. Write for NOKARBO MOTOR OIL It is the one oil that can be used successfully on all automobiles operated by gasoline or electricity. It will not char prices and particulars, Grand Rapids, Michigan  1915 October 6, 1915 Leisure Hour Jottings From Jack- son, Jackson, Oct. 5.—W. L. Bullen, the grocer and meat man of Parma, wa3 in the city last Thursday. He re- ports that business is gdod. Pete Snyder, grocer from Wayne, was seen driving his car with good looking company on the streets of Adrian during fair week. Mr. Sny- der is one of those whose names be- long in the column of successful mer- chants. Frank Clark, grocer of Albion, has returned from an extended trip to the Coast. With Mrs. Clark, he vis- ited the exposition and many other points of interest, both going and coming. Another one of those in the successful column. O. D. Schneider was a clerk in Chelsea less than two years ago. To- day he is a grocer and prosperous from every standpoint. Always faith- ful as a clerk, he is successful as a merchant. Some of the brightest and best salesmen are found behind the coun- ter as retail grocers. Take a man like A. R. Gfell, Ann Arbor, and it is no wonder that he should have all he could do. He is always on hand, greeting his customers, both in the store and over the phone in a way that inspires confidence and loyalty. Hard work and honest dealings have built for him a large and prosperous business, Saginaw Council gave Grand Coun- selor Walter S. Lawton, of Grand Rapids, a reception which he can well teel proud over. This happened on September 18 and they initiated in his presence a class of twenty-six candi- dates. Mr. Lawton’ spoke to the Council in a stirring and enthusiastic way and No. 43 say they are going to duplicate this class or beat it in November. They have some live workers in Saginaw. The editorial, ‘Ministers and Money” in last week's Tradesman, re- flects much credit on the editor. He says “there is reason and there is right in all things,’ and this artic’e fully demonstrates that he has a broad and comprehensive sense of both reason and sight. The item in our last week’s issue that refers to Geo. S. Hana should read George S. Hawes. Things are still coming good for Jackson. It is just becoming known to some of our citizens that the Argo Automobile Co. is one of the best financed concerns in the city and more will be known of this company later. The Briscoe car also is in the lime- light since last Thursday night. Then it was that the Chamber of Com- merce gave a banquet at the Otsego Hotel. Announcement was here made by Mr. Briscoe of his plan to erect a new factory on Wildwood ave- nue, as they are already using all of the available factory room in Jack- son and still need more. The Cham- ber of Commerce fully appreciate the growth of the Briscoe concern and are going to dispose of 200 building lots adioining the new factory where homes will be built. to house the em- ployes. Sixty were sold in less than sixty minutes and they really talk like Jackson would have 75,000 population in about three years. There is another car in Jackson that is bound to be known all over the country and that is the Hollier Eight. This car is built by the Lewis Spring and Axle Co., under the man- agement of Fred Lewis. It is a Bel- gium model and every time you look at it, it looks better. Burt Crosier is at the head of the sales depart- ment. Pierce & Cooper, as cash grocers, have made a success. The store is in charge of Mr. Cooper, who came here from Grass Lake a few years ago as a clerk. He improved his op- portunity to observe and is now put- ting into practice business methods MICHIGAN TRADESMAN 15 which he figured out would win. He certainly has figured it right. Spurgeon. ——_+++___ Popularity of Closed Cars. Closed cars are growing in popu- larity all over the country, and with the extension of the good roads sys- tem on all sides the demand for these all season cars promises to be great- er, for they will cease to be regard- ed strictly as town cars It is noticed that the new crop of closed cars is far ahead of anything shown in other years. In the first place there is a tendency to lower prices for these jobs, which hereto- fore have been in the nature of lux- uries. Some of the permanent tops are so made that in the summer they do not enclose any more than the portable tops. Then there are spe- cial tops which can be fitted on to the touring cars, and one fac- tory is making a _ hit with an arrangement of this sort which adds comparatively little to the first cost of the car. Inside of the enclosed cars are many little things which add to the comfort of the passengers who can extract every bit of pleasure from their rides. In addition cold, damp- ness and dirt can be barred out of the closed car, and this feature is worth while when one is bent on sidestepping inconveniences. EVERFAD "FLASHLIGHTS are quality goods made for ser- ‘vice and guaranteed to give it by the largest manufacturers of flash- lights in the world. The dealer who sells EVER- EADY’S is helping to build up confidence in his store through the satisfaction which these goods give. “ aa We can make immediate deliv- eries of EVEREADY Flashlights, Batteries and Lamps; write us to- day for full information. G. J. Litscher Electric Company Wholesale Distributors -* The Jeffery Agency GEO. S. THWING & CO. Are now located in their new garage at 15-17 Graham St, S. W. Two doors off Division Avenue, S., with the JEFFERY CAR, and have two expert workmen to take care of the repair business and will cater to all auto owners for the repair work and storage. MODEL 5 DORT TOURING CAR, fully equipped with Electric Starting and Lighting and Demountable Runs, at the remark- able low price of $650.00. See the DORT before you buy. OSWALD MOTOR CAR CO. 66 SHELDON AVE., S. E. GRAND RAPIDS, MICH. 41-43 S. Market St. Grand Rapids, Michigan r reese ae | PATTONS ] OG era. BRA | - : ‘oo | RAINCOAT RAND RAPIDS, muicraGaN New swatch samples now being mailed Write for them “Frog’’ Brand Raincoats and “Fish’’ Brand Slickers will make you money Grand RapidsShoe & Rubber@ Grand Rapids The Panel Body Delivery Car. $875 F. O. B. Detroit Peck Auto Sales Co., DISTRIBUTORS Ionia Ave. and Island St. GRAND RAPIDS, MICH.  PP ltiete rset 16 MEN OF MARK. Thomas Bromley, Manager United Home Telephone Co. This is pre-eminently an age of specialists and, as a rule, the men who are attaining the greatest heights in any line of endeavor are those who are concentrating their efforts, their time and their thought upon special lines or special things connected with some great industry. There are spe- cialists in the financial world, spe- cialists in the commercial world, spe- cialists in the world of politics, spe- cialists in manufacturing, in salesman- ship, in all lines of trade, but. this story will deal with the history of a man who is specializing in the devel- opment and expansion of telephone systems. Thomas Bromley was born. in Gaines, Genesee county, March 16, 1867. His father was a native of England. His mother was American born. When Thomas was 3 years old the family removed to St. Johns, where the father was local agent for the old D. & M. Railway for thirty- three consecutive years. Thomas attended the public schools at St. Johns until 14 years of age, during’ which time he learned to be a telegraph operator and acquired a thorough knowledge’ of the details connected with the work of a local For three or four years thereafter he served as relief railway agent. agent and operator at various. sta- tions on the Grand Trunk system, including two years as assistant ticket agent in the Grand Rapids office of the Grand Trunk in the Morton House. In 1885 he entered the em- ploy of the St. Johns Manufactur- ing Co., as book-keeper, where he re- mained five years. He then took charge of the Shaver estate at Ola, manufacturer of staves and heading and dealer in general merchandise. Two years later he returned to St. Johns to take the management of the St. Johns Mercantile Co., which then conducted both a wholesale and re- tail business. On the failure of R. M. Steel, the President and backbone of the corporation, he joined his former associates in forming copart- nerships to continue the various branches of the business. The dry goods, shoe and grocery departments were taken over by Mr. Bromley, George A. Alderton and Ed. P. Wal- don, who conducted the business un- der the style of the Alderton Mer- cantile Co. The furniture and cloth- ing departments were conducted un- der the style of Steel, Bromley & Field. In 1902 Mr. Bromley retired from the mercantile business to become Secretary of the Union Telephone Co. A month later he succeeded Clyde O Trask as Manager. In the fall of the same year he relinquish- ed this position to remove to Mun- cie, Ind., and take the management of the Delaware & Madison Tele- phone Co. This industry was in its infancy when he assumed charge, but at the end of four years he had it developed to a point where he felt safe in relinquishing the manage- ment to other hands. In 1906 he MICHIGAN TRADESMAN was invited to go to Hart and as- sume the management of the Lake ‘Shore Telephone Co., which then had local exchanges at Hart, Pentwater, Shelby, Ludington, Scottville, White- hall and Montague. The company was badly in debt. It had no credit and the gross income was only $26,- 000 a year. Shrewd business men like Hon. James K. Flood, of Hart, advised him to pass it up in the be- lief that the corporation was hope.- lessly insolvent. Mr. Bromley’s in- timate knowledge of the telephone business enabled him to see possibil- ities of expansion and development in that field which the average ob- server did not discern and he started out to bring order out of chaos. He induced Senator Flood and H. S. $180,600 next year. Two years ago the company took over the Muske- gon Telephone Co., which included the exchanges at Muskegon, Coop- ersville and Ravenna and the toll line to Grand Rapids, which is, of course, a good paying proposition. The company has built new exchanges at Ludington, Shelby, Hart, Whitehall, Muskegon, Coopersville and Ravenna and 75 per cent. of the wires in the Muskegon exchange are under ground. The headquarters of the company were at Ludington until last month when they were removed to Muskegon where Mr. Bromley has resided for the last two years. The officers of the company are as fol- lows: President—James K. Flood, Hart. Thomas Bromley. Newton, of Hart, Chas. L. Church- ill, the banker at Shelby, Gardner T. Sands, the banker at Pentwater, and one or two others to join him in contributing $5,000 apiece and, with this fund as a working capital, he started in to rejuvenate the un- dertaking. He has worked very hard during the past ten years, but he has succeeded in building up a splendid property, which is a fitting monument to his energy, his shrewd- ness and his good management. One of the first things he did was to merge the old company into a new organization known as the United Home Telephone Co., which now has assets appraised at $750,000, against which there is a bond issue of $200,000 a preferred stock issue of $300,000 and a common stock is- sue of $116,000. The gross income of the company was $120,000 last year and will in all probability reach Vice President—Gardner T. Sands, Pentwater, and William Rath, Lud- ington. Secretary—John H. Moore, Muske- gon. Treasurer and Manager—Thomas Bromley, Muskegon. Mr. Bromley was married October 1, 1890, to Miss Ola Shaver, of St. Johns. They have two daughters— Hazel, who is teaching school in Shelby, and Katherine, who is a senior in the Muskegon high school. The family reside in their own home at 386 Jefferson street. Mr. Bromley is a member of the Uniform Rank of the Knights of Py- thias. He has no other fraternal connections. He is an enthusiastic automobilist and makes frequent trips through the territory cevered by his telephone company. He has a wide acquaintance in every town from Grand Rapids to Ludington and October 6, 1915 is everywhere regarded as a safe and conservative business man who has demonstrated his ability as an organ- izer and manager by rescuing the old Lake Shore Telephone Co. from dis- aster and putting it in a proud po- sition where it is entirely out of debt and on a solid financial and dividend paying basis. Probably the highest tribute that could be paid any man is the recent statement of James K. Flood—vol- untarily made to the writer at Hart last week—to the effect that any in- vestment which Mr. Bromiey rec- ommended he would glady join on a 50-50 basis. Those who know Mr. Flood and are familiar with his na- tive shrewdness and conservatism are in a position to appreciate the sig- nificance of this utterance. Mr. Bromley is a man of strong and virile character who loves justice and hates dishonesty and deceit; whose standard of business integrity is high and who lives up to his ideals of fair and honorable dealings. Among his fellows he is a generous and genial companion, full of unique and original characteristics, and he attracts a host of business friends in very depart- ment of his work, although there are not many to whom he reveals inti- mately the real depths of his char- acter. Mr. Bromley is a man of cheer- ful disposition and he diffuses good spirits among those with whom he comes in contact. He possesses a cordiality and grace of manner which puts the most diffident stranger at his ease, yet never condescends to patronize or to flatter. Mr. Bromley is a man of keen per- ceptions and intelligente, an enthusi- ast in his chosen profession, a close student and accomplished in the at- tributes which make a man useful to others, although lacking in those that lead to self aggrandizement. Nat- urally modest and retiring in usual intercourse, he is yet stubborn and insistent for what he believes to be right, and his judgment of right is al- ways founded upon sincere belief and an unbounded personal integrity. Mr. Bromley is a power for good in the development of the telephone in- dustry in this country; his remarkable knowledge of telephone lore is used with the dignity of a high purpose and there are many engaged in or connected with the industry who will acknowledge the benefits of his teach- ing and example. OE rreeennesiane Where They Agreed. The _ elderly, benevolent-looking gentleman approached the man and his wife who were quarreling bitter- ly. “My dear friend,” he said, “this won't do at all, you know.” “What have you got to do with it?” snarled the man. “Nothing at all, except so far as I can help in settling this dispute.” “There ain’t no dispute,” growled the belligerent. “No dispute? But my dear friend— “T tell you there ain’t no dispute. She thinks she ain’t going to get my week’s wages, and I know she ain’t. So where’s any dispute?”  October 6, 1915 MICHIGAN TRADESMAN 17 Your Customers Talk About You And they talk about the goods you sell. What they say about you, your goods and your service means more busi- ness and bigger profits, or it means something vastly different. Consequently you want satisfied customers. You want an ever increasing number of them. You want them to talk the kind of talk that boosts you and your business. The more they say the better you will like it when what they say helps you. We are in the same boat and want the same sort of customers. And we want a lot of them too. To satisfy you we must satisfy your customers and make the transaction profitable for all concerned. Consequently we have bent every energy toward giving you better flour for the same money. ILY WHIT ‘‘The Flour the Best Cooks Use’”’ is the result. And Lily White flour is one of the most talked about brands on the market. People not only talk about it; they use it and enthuse over it. In fact, “once a Lily White customer always one,” is a common expression among the trade. Repeat orders are what you want: not promises, not trouble, nor dis- appointment. Flour lying in the store means expense, not profit. The flour that sells a: d sells and sells is the one you make money on. Everybody knows Lily White is good flour. Thousands of the best cooks will use no other. We would like to have you tell your customers if they do not like Lily White Flour as well or better for both bread and pastry baking that any flour they ever used to bring it back and get their money. You will be protected on this guarantee; we'll stand behind you every minute. Let your next flour order be a Lily White order. Valley City Milling Company Grand Rapids, Michigan  a” MICHIGAN TRADESMAN October 6, 1915 ‘¢ 2? DRY GOODS, = : 8 F Crochetin | FANCY GOODS*© NOTIONS. | Or g —_—— oo = = = = = Se — AA SRR ES we offer all sizes in Se Peri-Lusta Make a Point of Trying New Goods. Written for the Tradesman. Keeping thoroughly well posted on all his various lines is a task which the dry goods merchant must always be doing and pleted, never see com- the changes in styles and materials that constantly are taking place. Perhaps no other dealer needs to be so learning as he. The new lines of goods that have come into your store this fall—how much do actually know about them, except as you are able to judge by their appearance and the reputa- tion of the and the recom- mendation of reliable jobbers? All these are good so far as they go, and, in the main, dependable, but more definite and detailed knowledge is needed for best results. Of the new fall goods, some have perhaps been selling for weeks, others just now are beginning to move or will move as the weather becomes cooler. As to strict novel- ties—that class of wares whose sale depends on the whim of fashion and passing fancy—it is perhaps unnec- essary to put much brain work on their merit or lack of merit. They are not made for service. Success in because of incessantly you makers and buying them more in hitting on what will take, and estimating how high a_ point the craze will reach and how lone it will last, than in any getting down wear consists to imtrinsic value. But with that large class of goods that may be called semi-staples—whose sale de- pends much on their good appear- ance but in which customers expect to find real merit and_ satisfactory Wearing qualities—it is important to know just what you have. this class, of the kinds have a Goods of that longer prove much than mere novelties. desirable, run And when you get hold of a good thing, it is best to push it, filling up on it as. the stock runs low, thus keeping it go- ing as long as it sells well. How can you best find out which among the new things will prove winners, and which would better be closed out as soon as possible? If yours is a small stock to store with a correspond, it is a good idea to have some member of your own family try out each new line, as far as this may be practicable. Children and young people will al- ways be more than willing to co-op- erate in such qa plan. Suppose it is a line of boys’ school suits that you just recently have put w in. A few weeks’ trial by your own growing son. will whether these can be recommended to stand show up to hard wear, and whether in all respects they are likely to prove sat- istactory, so that you will want to continue them. One daughter may try a waist of one new fabric, an- other a skirt of another, while your wife takes a whole dress of still an- other. An untried article may have some weak point that the most experienc- ed buyer may not suspect—some un- desirable quality that the manufac- turers failed to guard against. Re- cently I had occasion to notice a line of women’s twenty-five cent hos- iery. Extra fine and handsome they were for the price, but on being laundered they shrank so badly that a number nine or a nine and _ half was hardly long enough in the foot for a little girl. makes’ of stockings loose entirely on being washed. Knit underwear, particularly any line of union garments, needs to be tried out for proper cut even more than for right material. Small no- tions that retail at two or three or five cents—some are desirable and some are not. Take a little trouble to find out which are right and adapted to the requirements of your trade. The trying out plan enables you to find out the merits and defects of new lines quicker and with greater exactness than Some shape ordinarily can be learned fronr the comments of cus- tomers. If any item is not what it was supposed to be when it was put in stock, the known the article faults are Some other new sooner its better. may possess special and pe- points of excellence. It is equally important culiar to be thoroughly posted in regard to these. A large family, particularly if num- bering several young people, may be able to do about all the testing of new lines needed for a small stock. With a large store and a small fam- ily, the plan would not work so well —that is, the family is not so ade- quate to the situation. But where the stock is large, there must of ne- cessity be a corresponding number of helpers employed. usually buy the new things from choice. Their opinion regarding their purchases easily can be learne4 and will prove of value. Exery new line should be consid- ered as on probation and any com- And salesgirls We are manufacturers of TRIM MED AN D UNTRIMMED HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. CORL, KNOTT & CO., Ltd. Corner Commerce Ave. and Island St. Grand Rapids, Mich. Coat’s Mercerized R. M. C. P. F. C. Eagle Columbia Luxura Fibresilk, Etc. Try our Notions and Fancy Goods Department for items required by Art Needle workers, & & & & Grand Rapids Dry Goods Co. 20-22 Commerce Ave. Exclusively Wholesale Grand Rapids, Mich. What is the Biggest Asset of YOUR Store? Your service? Your stock? Your advertising? Your location? Your store fixtures and front? Here is the plain statement of a merchant handling ready-to-wear apparel and furnishing goods in a city of 25,000 (name and address on file at our office): “In 1913 we invested $3,500 in new Wilmarth fixtures. The next year we curtailed our advertising and clerk hire just the amount we had spent for the new fixtures. 1914 was not a very good year in our town, yet we netted 20% more profit in 1914 than in 1913.”’ Which goes to prove that every dollar spent for Wilmarth eq uipment was worth a dollar and a half spent in advertising or in extra stock. Our Designing Department will give you the benefit of hundreds of stores in your class, and without obligations on for summer and fall installation is now. WILMARTH SHOWCASE Co. 1542 Jefferson Ave. Grand Rapids, Michigan CHICAGO: 233 West Jackson Blvd NEW YORK: 20 West 30th St. DES MOINES: Shops Bld 7 * . 74 . : z. ST. LOUIS: 1118 Washington Ave. BOSTON: 21 Columbia St. HELENA: Horsky BIk. MINNEAPOLIS: 27 N. Fourth St. PITTSBURG: House Bldg. SAN FRANCISCO; 576 Mission St the cumulative experience of your part. The time to plan  ~ CP ows oods yan October 6, 1915 ments of customers, whether for or against, should be carefully listened to and noted. It sometimes is wise to ask a loyal and fair-minded cus- tomer just what she thinks of some article which she has purchased and has had in use long enough to be able to judge its merits. Of course such enquiries should not be of too frequent occurrence, and should be made only of those who will give an unbiased opinion. There are many persons who, if asked how they like a thing, feel obliged to trump up some fault or other, even though the imperfection be purely imaginary. It is not well to call out such needless criticism. With regard to every kind of goods it must be borne in mind that the higher-priced must stand the severer tests at the hands of customers. A flaw in the weave of the cambric of a 50 cent handkerchief will be likely to cause its return, when a like de- fect in a 10 cent one never would be heard from. This principle applies right through. The purchasers of expensive goods are apt to be exact- ing and critical. Customers who have to content themselves with lower-priced articles, while they do not want seconds foisted on to them as perfect goods, still are as a rule very reasonable in their require- ments, and do not expect absolute faultlessness for the price they are able to pay. The man who runs a small general merchandise store and attends to all the buying himself, really has about the hardest time of it in trying to know the goods he handles. While his stock is not large in any one line, he has so many lines and so many things to do, that it is very dif- ficult for him to keep himself well informed. In a big store where there is thorough departmentization, while the stock may be very large, each buyer concentrates his energies on his particular line and so is able to gain minute knowledge of all the goods with which he has to do, even becoming familiar with the processes of manufacture. He also can make a most careful study of the require- ments of his customers. Such expert knowledge as this is not possible for the general dealer. The wife of the small shopkeeper, if she has some aptitude for business and is not too busily occupied with household cares, may render her hus- band valuable assistance by helping with the buying of the dry goods, even though she does not regularly work in the store. Of course she does not have the expert knowledge of the expert buyer who does nothing else, but her constant use of goods in her own household and her ex- perience in clothing herself and her children, should make her a better practical judge as to the merits of what is offered and the kinds that will prove satisfactory with custom- ers, than her husband, whose mind is engaged with so many other mat- ters. In the trying out of new goods, the wife’s assistance and good judg- ment should prove invaluable. To be a real aid in buying, she must MICHIGAN TRADESMAN VELLASTIC Ribbed Fleece-Lined Underwear For Women and Misses, Men and Boys—In Separate and Union Garments of course be able to subordinate her own individual preferences to the general taste of the customers. Fabrix. What Some Michigan Cities Are Doing. Written for the Tradesman. The cities of Charlotte and Crys- tal Falls have added fire trucks to their equipment. Michigan postmasters will meet in Battle Creek October 14 and 15, the date having been changed from Oc- tober 13 and 14 so as not to conflict with the State convention of the Or- der of Eastern Star in that city. E. A. Blakeslee is the President of the newly organized Chamber of Commerce at St. Joseph. Battle Creek has sixteen miles of paved streets, of which thirteen miles are brick and the remainder asphalt- concrete. The first asphalt was laid last year. Street paving has cost the city in round numbers half a million dollars. A new industry has been started at Manistique to utilize the fish offal that for years has been thrown away by the commercial fishermen of that port. The two valuable by-products are fertilizers and oil and a large tank is being built for rendering the oil. After the oil is extracted the offal is dried and shredded. The oil is used in paint, in veterinary work for keeping horses’ hoofs in condi- tion, and for other purposes, while the offal is rich in nitrogen and phos- phates and is excellent as a soil ren- ovator. Kent City will hold a merchants and farmers’ picnic October 6, all day and evening. A. H. Saur is gen- eral chairman of the event. Conditions are improving indus- trially at Manistee. Following re- cent announcements that Buckley & Douglas would add a salt refinery and that the Goshen Shirt Co. would resume operations full force, it is stated that the Sands and the Buck- ley & Douglas lumber mills will start again, employing 350 hands. Holland has secured two new fac- tories within a week, the latest be- ing the W. E. Dunee Manufacturing Co., of Chicago, makers of concrete mixers and an engine burning crude oil. This industry will locate in the Deerborn factory, which has been unoccupied for two years. Over 9,000 children in Detroit are attending school only half a day be- cause the city’s growth is outrunning its school facilities. Taxes are also higher this year and it looks as though the taxpayers were not get- ting a square deal. The Menominee Commercial Club has appealed to the Michigan Rail- way Commission for assistance in in- ducing the Northwestern road to build a new station in that city. A harvest festival and corn con- test will be held at St. Louis Oc- tober 6. Almond Griffen. MICHIGAN KNITTING CO. Manufacturer of SWEATERS, SWEATER COATS HOCKEY CAPS, GLOVES, MITTENS AND KNIT GOODS SPECIALTIES LANSING, MICHIGAN 19 Vellastic is the one underwear without a substitute. It is one of the few underwears that figures asa staple. You can be proud to show VELLASTIC. You can recommend it be- cause it is an excellent value—certain to wear well and satisfy. PAUL STEKETEE & SONS Sole Distributors for Western Michigan Grand Rapids, Mich. Quality Delivery Boxes Holding the Housewife’s Trade When she receives her groceries, her first impression of them is permanent. If you bring them to her in a clean, tidy condition, undamaged in delivery, this impression is sure to be a favorable one, Insure her satisfaction by delivering every order in our “Quality’’ Delivery Boxes. JOHN A. GRIER & CO. 1031-35 18th St. Detroit, Michigan MACAULEY SAID Those inventions which have abridged distance have done the most for civilization. USE THE BELL And patronize the service that has done most to abridge distance. AT ONCE Your personality is miles away. Every Bell Telephone is a long distance station. Corner Ionia Ave. and Fountain St., from a GOOD firm ? Klingman’s The Largest Furniture Store in America Grand Rapids, Michigan EISIITIII ESO BOBO IEOS ITE TST III IIS Ai |  20 MICHIGAN CLOTHIERS. Their Fifth Annual Convention at Muskegon. A representative gathering of Mich- igan’s foremost clothiers was in at- tendance at the Occidental Hotel when First Vice-President John Hutchins of Grand Rapids called the fifth annual convention of the Mich- ingan Retail Clothiers’ Association to order. On account of a recent death in his family, President Samuel Folz, of Kalamazoo, was unable to be pres- ent, and he expressed his deep regret and best wishes for a successful con- vention in a letter read to the mem- bers by Acting President Hutchins. Following the reading and approval of the minutes of the previous con- vention, Secretary and Treasurer Abe Rosen of Muskegon, reported that the organization now numbered seventy-four members. At the close of his report the Secretary read a letter from Secretary Wry of the Na- tional Association of Retail Clothiers announcing the National convention in Chicago on September 21, 22,and 23 and inviting members of the Mich- igan organization to attend. As the State association was formed before the National and as no provision was made in the by-laws for delegates to the National convention, it was voted to amend these articles and provide that delegates be selected by the State executive committee. Leo T. Marcoux, of Bay City, and Meyer S. May, of Grand Rapids, delegates to the meeting in 1914 thar organized the National association, outlined to the members present the proceedings at this organization meeting. The Fake Closing-Out Sale. As customary at the clothier’s con- vention in Michigan, no set pro- gramme was arranged for the busi- ness sessions, and the members dis- cussed any question which might be brought before them. The first thing to be taken up was the subject of the fake closing-out sale. Meyer S. May, of Grand Rapids, told the members of the excellent law regulating this practice in Germany. Over there a merchant who desires to advertise a closing-out sale must file a complete inventory of his stock with the proper authorities, and he is not allowed to “sweeten” or add to the stock after the start of the sale. It must be a legitimate close out. Mr. May stated he believed the clothiers of Michigan should make an effort to put a similar law on the statute books. In citing the need of such a law he stated that a concern in Grand Rapids started a closing-out sale with a $20,- 000 stock and sold $300,000 worth of merchandise before they closed their doors. The question was finally referred to the executive committee with in- structions to consult with the Asso- ciation attorney on the plan of draft- ing a bill similar to the German law on this subject, Secretary M. H. Rosenthal, of the Ohio Retail Clothiers’ Association, a former attorney of that State, who was an interested guest at the Mich- MICHIGAN TRADESMAN igan convention, contended that in his estimation the law suggested by Mr. May would prove unconstitutional and he told of the difficulty his State organization had experienced in try- ing to stop itinerant vendors. When these agents take orders without de- livering the suit or other merchandise at the time the sale is made no legal measures can be provided to stop them. He said in his State they had found the ordinance providing for a bond deposited with county authorities one of the best weapons to use against the itinerant who brings a stock into a town and starts a “fly-by-night” fake sale. Mr. Rosenthal related to the con- vention how former Secretary Her- man Freedlander, of the Ohio Asso- ciation had successfully fought the traveling $10 suit agents in his county by sending out his own salesmen with suit samples and making a house-to- house canvass. Cash vs. Credit. “Can a merchant do business at a less cost if he operates on a strictly cash basis?” was the next question to come before the convention. In an- swering this, Henry Houseman, of Houseman & Jones Co., Grand Rap- ids, contended that a credit system builds up a larger volume of business than could be secured on a strictly cash basis. Through this larger vol- ume the merchant is enabled to do business on a closer margin of profit and therefore, in his estimation, cash customers do not have to help pay the small percentage of loss on bad debts. Howard Ford, of Ford & Simon. Bay City, said he believed he was doing 33% per cent, more business with a credit system than he would be able to do on a strictly cash basis and claimed that people in buying on credit purchase more than they do when handing over the cold cash. The consensus of opinion of the merchants present seemed to be that a carefully restricted credit basis, great care being taken in selecting the ‘credit risks, was the best system for the retail clothier. A plan for doing away with the credit balances which are sometimes carried month after month by certain customers was suggested by S. Rosen, of Rosen Brothers, Muskegon. He stated that he called on these debtors and secured their signatures to notes for the amounts of the delinquent bal- ance. “Is the evening or morning news- paper the best advertising medium for the clothier?” was the next question to come before the convention. Some members expressed the opinion that women read the morning papers more than they do the evening editions and for this reason they were a better medium for advertising boys’ and chil- dren’s wear. It was generally agreed that men read the evening papers more thoroughly than they do the morning. Following the appointment of Howard Ford, of Bay City, Henry Houseman, of Grand Rapids and Leo Harrington, of Jackson, as the nom- inating committee the first session of the convention was adjourned. On Tuesday evening the members of the Association were royally en- tertained by the clothiers of Muske- gon at a vaudeville show and smoker in the parlors of the Occidental Ho- tel. Meyer S. May, of Grand Rapids, was chairman of the informal good- fellowship meeting and called on most of the members present for their best story. Howard Brink, of Grand Rapids, was awarded the medal for the best story. The Trading Stamp Case. The trading stamp question was brought up by Acting President Hutchins at the opening of the sec- ond day of the convention. He told the members that the law against trading stamps was being as- sailed by the trading stamp companies and that a test case was now being fought out in the Michigan courts. The case will come up in September and will probably be carried up to the United States Supreme Court. One thousand dollars has already been raised by merchants to defray ex- penses in carrying their side of the case through the higher courts and Mr. Hutchins appealed to the cloth- iers to lend their moral and financial aid to the cause. At the close of his remarks the following resolution was adopted by the convention: Resolved—That the Michigan Re- tail Clothiers’ Association go on rec- ord as opposed to trading stamps and that our Executive Committee be em- powered to contribute $25 to the fund to help carry this legal fight to the Supreme Court. The need of increased membership was dwelt upon by President Hutch- ins and he secured a promise from each member present that he would make every effort to bring one new member to the next convention. The speaker said a well-deserved tribute to Secretary and Treasures Abe Ro- sen and stated that the success of the organization was due in a large meas- ure to the latter’s tireless efforts. Endorse Stevens Bill. The convention voted to go on record as endorsing the Stevens bill now before Congress. The question of the 1916 conven- tion city was next brought before the members and it was unanimously voted to meet in Detroit. The unique and effective peddler ordinance which originated in the fer- tile brain of L. C. Jones, President of the Kansas Retail Clothiers’ Associa- tion, and which provides that every house-to-house canvasser must’ sub- mit to a rather expensive physical ex- amination before being granted a li- cense, was discussed by the conven- tion and the Secretary stated that copies would be mailed to all mem- bers. The ordinance has been adopt- ed in a number of communities in Kansas and Iowa and is said to have been the cause of a marked falling off in this form of competition. The “No Sale” Policy. A letter from Bird & St. Louis, clothiers of Pontiac, was read to the convention. This concern, which is conducting its business without clear- ance sales of any character, stated in this letter that they had sold more clothing this year under their “no October 6, 1915 sale” plan than they did previously with semi-annual sales. In a discus- sion of the sales evil the opinion of the leading clothiers of Michigan was summed up in these words, “Buying less and buying often is the only solu- tion of the sales problem.” Endorse “Dress-Up” Campaign. The “Dress-Up” movement which is sweeping the clothing world was the next subject brought before the convention. It was voted to endorse the movement and to establish the first week in October as “Dress-Up” week throughout the State, provided this date does not conflict with any later plans for a National movement setting aside a certain week. The P. M. Question. “The P. M. system of getting rid of old merchandise is too liable to bribe the salesman into selling un- desirable stock to the good customer,” was the opinion voiced by one of the members when this question was brought before the meeting. Others took the opposite viewpoint and explained how the P. M. could be used to advantage in a trading up policy by placing it on the highest priced new stock. One of Mich‘gan’s largest clothiers said that he gave a P. M. of 25 cents on all $25 suits: 50 cents on $27, $30 and $35 suits, and $1 on all suits sold above $35. At the annual election of officers the following were selected to serve during the ensuing year: President—John B. Hutchins, Grand Rapids, First Vice-President—Bert Lamp- kin, Tonia. Second Vice-President — George Strickland, Battle Creek. Secretary and Treasurer—Abe .Ro- sen. Muskegon. The Executive Committee will con- sist of the officers and the following members: Meyer S. May, Grand Rapids; L. E. Oppenheim, Bay City; Henry Houseman, Grand Rapids: E. J. Hickey, Detroit; Howard Ford, Bay City; Max Heavenrich, Saginaw; Samuel Folz, Kalamazoo. The following delegates were ap- pointed to represent Michigan at the National Association of Retail Cloth- iers’ Convention in Chicago: Henry Houseman, Grand Rapids; Abe Ro- sen, Muskegon; Samuel Folz, Kala- mazoo. The Two-Pants Suit Menace. The plan of bringing out suits with two pairs of trousers was character- ized as being one of the greatest men- aces facing the clothing industry. In a spirited discussion following the election of officers the members voted to go on record as being emphatically opposed to the two-pants suit propo- sition and the delegates were instruct- ed to bring this matter before the National convention. It was claimed that the two pairs of trousers practically doubled the life of a suit and would therefore cut deeply into the total volume of busi- ness. Ts the Customer Always Right? The last subject to be brought up before adiournment was the question of unreasonable returns of merchan- dsie. The theory that “the customer is always right” was claimed by some  October 6, 1915 MICHIGAN TRADESMAN 21 OANA The / WINDSOR ~ Some 500 SLIDEWELL distributing depots throughout the United States are now filling orders from retailers for the new fall style WINDSOR. Like all SUDEWEL| COLLARS WINDSOR is made with the patented Tie-protecting Shield and graduated Tie Space. Is nationally advertised in leading magazines, newspapers and farm journals. Better stock this style to-day. Display our attractive window cards and sell more collars. Pp AS A oS PS De SA] IIIT Tn “Ne ‘ ~ a Nae = Of 1 7 fai, Ls be] Yl ie , ae Nad etre 2 &§ a i &, eS \' Sa Thousands of retailers are now taking advantage - Of the ‘‘dealer service’’ offered by distributors of ZZ» | HALLMARK A HALLMARK distributors are carrying an excellent selection b of HALLMARK values and patterns —a constant stock from which you can secure fill-in orders at any and all times } —values at the price your customers like to pay— h $1.00, $1.50 and up. HALL, HARTWELL & CO., Makers FROY, N. Y¥. AACA eee Mn eee nnn  22 to be spoiling the consumer and in- creasing the number of unwarranted returns. One prominent clothier sum- med up the situation in this manner: “If the customer is absolutely wrong in his demands, be man enough to tell him so. Make adjustments or give him new goods when his claim is fair, but don’t spoil him by letting him take advantage of you. And if you should let him get away with an unreasonable demand, don’t make the manufacturer stand the burden.” At a meeting of the Executive Com- mittee following the adjournment of the convention Abe Rosen, of Mus- kegon was selected as the Michigan director on the executive board of the National Association. The Banquet. The last business session and the annual banquet were held at one of Michigan’s most famous summer re- sorts, the Lake Harbor Hotel, located about seven miles from the city. Alex Meyer, of Muskegon, one of the members of the local committee who worked early and late seeing that the visiting merchants were en- joying themselves, very ably filled the post of toastmaster. The speaker of the evening was T. F. Pevear, adver- tising manager of the Stein-Bloch Co., who delivered an excellent and practical address on “Advertising for the Retail Clothier.” Among others present who were called upon for short talks were Chas. E. Percy, director of the Promotion Department of the Josephs & Feiss Co., Cleveland, and E. M. Kahn of E. M. Kahn & Co., Dallas, Tex. Among those Present. Among the clothiers present at the convention were Leo T. Marcoux, Bay City; Meyer S. May, Grand Rapids; Howard R. Ford, Bay City; Edwin J. Miller, Bay City; H. L. Sloman, Coldwater; Alex. Meyer, Muskegon; E. J. Vanderwerp, Fremont: Henry Van Worken, Grand Haven; L. Grom- bacher, Grand Rapids; Gustave Stern, Allegan; Fred R. Wismer, Port Huron; C. F. Shidester, Hastings; E. N. Kleine, Negaunee; A. J. Boucher, Muskegon; Bert Lampkin, Ionia: M. H. Rosenthal, Mt. Vernon, Ohio: John B. Hutchins, Grand Rapids; Howard Brink, Grand Rapids; Denry 1. Houseman, Grand Rapids: Leo Sand- ler, Grand Rapids, Abe Rosen, Mus- kegon, and George D. Strickland, Battle Creek, —_>~-+_ Graphic Account of An Alleged En- counter. Mears, Sept. 28.—Knowing you to be a friend of the whole traveling fraternity, I want to relate the true story of “How Herman Anderson lost his reputation.” I don’t know what rumor hath reported, but here is the true and exact report of what befell Herman. This I feel sure you can bank on, as it was given me by a man of truth and veracity, name- ly E. C. Welton, an eye witness. For years, on the Pentwater branch, among his customers, the said Her- man has boasted of his prowess as a wrestler and a handy man with his dukes. This has been verified by his side partner, Mr. Welton, so often that it has caused much fear amony a lot of us simple merchants. Many a time I, myself, have discounted a candy bill which I had intended to Jet run six months over due. and tlusay an order did I send to the W. MICHIGAN TRADESMAN C. Co. from this same deadly fear. But now even I will dare to beat Herman down 10 cents a pound on his price of gum drops. All things have passed since one short week ago on a_ beautiful bright morning. It was raining, but it sounds better that way. Herman Anderson and Ernie Welton stopped Ernie’s auto in front of Runner & Spellman’s store, Shelby. Herman started into the store, while Ernie stopped to see if the car needed any gasoline or electricty for the next run to Mears, so Ernie was a minute late in enter- ing. As he reached the threshhold he met Herman coming out, not in the quiet and gentlemanly way in which he had entered. Far, far from it. Herman and Leo Spellman were coming out like a merry-go-round in violent action, or a newly-fledged cy- clone which had just struck its gait. They were in loving embrace and engaged in a friendly scuffle. For five minutes things moved faster than human eye could follow. Merchant, cabbage, onions, candy man, lemons and oranges made a scene that would make a pie eating contest look like a funeral. The fruit and vegetable display was more demoralized in a minute than the present peach mar- ket is at present, but we must pass to the next scene. Here lies the mighty Muskegon wrestler—the ma who is so handy with his dukes—flat on his back on the sidewalk, with little Leo Spellman astride of him, with a handful of Herman’s hair in his fist. Leo pulled Herman’s head about a foot from the walk and sud- denly let it drop, exclaiming, “Are you down?” Then Mr. Runner, who had been hopping around the out- skirts, wringing his hands in glee, shouted, “Bump him again, Leo.” Next it’s Herman’s voice, “I’m down.” Another bump, another admission from Herman, and Runner kept on crying, “Bump him some more Leo, I can’t hear him say he’s down.” Finally, as Leo’s strength began to play out, he let Herman up and all hands began to gather up the scat- tered exhibit. Of course, as I before remarked, this was tipped off to me by Ernie in confidence. I, myself, have not dared to enter the village of Shelby since I told the story of “J. Boughner and the lost dog.” But everyone knows Welton always tells the truth—when he can think of it —so I see no reason to dispute it. The reason I fail to give the name of the eye witness is, I promised E. Welton not to give his name in con- nection with this story. Herman Says his excuse is, he stepped on an or- ange. I can’t see that it is a zood square excuse, considering the shape of the orange. Herman certainly lost his reputation as a wrestler, but his reputation as a good scout or of being good natured or truthful has not been impaired in the least. I knew Leo could go some, as I tried to chase him and Jim Goldstein off the stone road once, but really did not think he could go fast enough for Herman. Since writing you last I have had the rheumatism, an ulcerated tooth, the Dutch measles and an operation. Chronic Kicker. ee Scientific Management. A properous looking drummer en- tered the office of a ‘merchant to whom he had sold his new “Filing System” a short while before. “Good morning, Mr. Hobbs,” said he in his genial way. “And how is the ‘Filing System’ working?” “Great!” said the merchant. “Good!” said the agent, rubbing his hands. “And how is business?” “Business?” echoed the merchant. “Oh, we have stopped business to at- tend to the filing system,” October 6, 1915 os Full-Profit Insurance | The goods it pays to handle are the goods which bring you your full anticipated profit—goods which need no marking down to clean them up. You never have to take a penny less than your full-profit on Shirley President Suspenders Guarantee on each pair SHIRLEY President Suspenders These goods have to sell out clean, at the full price, because they are return- able if unsalable by any retailer or job- ber. They do sell out clean because seventeen years of high-power advertis- ing have convinced over three million users that no other suspender gives so much ease, style and service for the money. This year bigger, better advertising than ever is reminding those millions of customers that the word SHIRLEY iden- tifies the original, tried and proven Presi- dent Suspender, every pair tagged with the Shirley guarantee of satisfaction or money back. It is easier and more profit- able than ever to Handle the Shirley article—it is harder and costlier than ever to get rid of the imitations and sub- stitutes which the consumer neither knows nor trusts. You can insure yourself against mark- down clean-ups, you can make certain of full-profits and 100% sales, you can sat- isfy your trade and stop the leaks in your pocket if you follow the advice of our nation-wide advertising and Remember SHIRLEY leident Suspender Co SHIRLEY, MASS. New Price: $4.00 per dozen. na  a October 6, 1915 MICHIGAN TRADESMAN 23 THE MEAT MARKET Talks by the Butcher Philosopher. Go into any market in a small town and you will find that the butcher is handling fruits and vegetables, and is glad to have the opportunity of doing so, as there is often a larger profit in their sale than there is in the sale of meat. The average large city butcher, however, looks at fruit and vegetables as beneath his dignity to sell, and rents out what is the best portion of his store to an Italian or a Greek, who is willing to work hard enough and use brains enough to sometimes make more money than the butcher him- self. The butcher, as a rule, cares very little for what he receives from this valuable privilege, as he realizes that the fruit and vegetable stand is a drawing card that brings trade to his market. Without this stand he feels that his store would look rather emp- ty. What he fails to realize, however, are the possibilities which there are in fruits and vegetables and the large margin of profit which he can get from the sale of these commodities. One butcher who has a market for which he pays $150 per month rents out the fruit and vegetable privilege for $25. This occupies the entire front of the market, one window and one side of the store, and also. the cellar, which is included in that ar- rangement so that the surplus stock of the standholder can be carried. The front man may also have the privilege of the butcher’s ice box as often as he wants it in order to chill those fruits which must be sold in that condition. He gets all this for $25 a month. When the butcher's attention was called to the fact that 50 per cent. of his store for which he paid $150 a month was let out to a business of probably equal magnitude to his own, and making larger profits, for only $25 per month, or one-sixth of his total rent, his answer was char- acteristic of the general opinion of city butchers toward the fruit and vegetable business. “T wouldn’t bother getting up so early,’ said he, “to drive to market in all kinds of weather. I don’t un- derstand fruit and vegetables well enough, and I don’t like that kind of business, anyhow.’ And for ten minutes more he kept up in the same sort of a strain. If he only realized the possibilities which lie in these commodities he would never sneer at the idea of han- dling them himself. Once he look- ed at this proposition seriously he would soon find out the true value of } such a department, increasing the store’s attractiveness and the much larger margin of profit than he has been accustomed to. I am not criticising the small store that has little or no room and pays rent in a proportionate measure, but I am speaking of a large number of the greater-sized markets which in many instances have as much as 50 per cent. of their floor space going to waste. Take the city of New York for in- stance. At least 75 per cent. of the butchers whose markets have fruit and vegetable departments rent out valuable privilege to outsiders at what is practically a nominal rental for such a profitable enterprise. In Jersey City I came across a butcher shop, however, that was op- erated on an entirely different basis. The proprietor drives to market about 4:30 a. m., buys his fruit and vegetables, loads up and is back in the market before 7 o'clock. The market of this man is arrang- ed with an open front, and the fruit and vegetables are nicely arranged in the center of the store, with a big fan above the display to keep away the flies during the summer months. Needless to say the store does a big business. This man has been in his present location for about seven years and has accumulated nearly $30,000. In speaking about his business to me he said: “T have never had a week since I came here that hasn't shown a protit vegetable depart- ment. In fact, I have frequently made over $100 clear in a single week. “Nobody could rent that privilege from me. I take as much interest in that department as I do in the sale of meat which, of course, is the main part of my business, and it has its own cash register, so I know what | do every day. While I have always been a butcher, I like the fruit and vegetables business just as well, and the profits which it makes for me come in very handy, when meat has been so dear and when the profits in the fruit and and sales have fallen away.’—Butch- ers’ Advocate. —_»+~+—- There is no royal road for a gov- ernment more than for an individual or a corporation. What you want to do now is to cut down your expenses and live within your income. I would give all the legerdemain of finance and financiering, I would give the whole of it for the old, homely max- im, “Live within your income.” Samuel J. Tilden. Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color and one that complies with the pure food laws of every State and of the United States. Manufactured by Wells & Richardson Co. Burlington, Vt. Make Out Your Bills THE EASIEST WAY Save Time and Errors. Send for Samples and Circular—Free. Barlow Bros., Grand Rapids, Mich. IT’S POPULAR Those who use Mapleine like it—it fills a want How is your stock? G. B. READER Successor to MAAS BROS. Wholesale Fish Dealer Order from Louis Hilfer Co. 1503 State Bldg. Chicago, Ill. CRESCENT MFG. CO. Seattle, Wash. SEA FOODS AND LAKE FISH OF ALL KINDS Citizens Phone 2124 Bell Phone M. 1378 1052 Ottawa Ave., N. W. Grand Rapids, Mich The Reputation and Standing of A Safe Match Means a Safe Home Walter Baker & Co.’s Cocoa and Chocolate Preparations Have been built up by years of fair dealing, of honest manufacturing, an unwavering policy of maintaining the high quality of the goods and by extensive and persistent advertising. map wn mSOrz Every responsible grocer wants to sell his cus- tomers matches which are nothing short of the safest and best made. Thereby he safeguards the homes of his community. Any grocer who is not handling *‘SAFE HOME” matches, should take steps to do so at once. Ask any wholesale grocery salesman about them or drop a line to the manufacturer, who will have his salesman call and explain their superiority. This means for the grocer a steady and increasing demand from satisfied custom- ers with no risks to ts himself on account of Registered, unsold or damaged U.S. Pat. Of. — goods; in the long run byfar the most profitable trade. The genuine Baker's Cocoa and Baker's Chocolate have this trade-mark on the package, and are made only by Every “SAFE HOME" match is non-poisonous, strikes anywhere, is extra strong and sure, is chemically treated to prevent afterglow when blown out, and is inspected and labeled by The Underwriters’ Laboratories. Incorporated. ~~ Made Only by WALTER BAKER & CO.Ltd. $ = The Diamond Match Established 1780 Dorchester, Mass. Company PEACOCK BRAND Breakfast Appetites can be encouraged and well satisfied with a nice rasher of bacon and fresh eggs. Go to your grocer’s and get some of the famous Peacock mild cured bacon and fry it, pouring off the grease as quickly as it forms. This makes it crisp. Pea- cock Hams and Bacon are cured by a special process—brine is not used—so they are not salty. They are especially pre- pared by Cudahy Brothers Co., Packers, Cudahy, Wis., for those who want the best. Cudahy Brothers Co. Packers Cudahy, Wisconsin “Mothers Delight” ‘‘Makes Bread White and Faces Bright”’ VOIGT MILLING CO., GRAND RAPIDS, MICH.  24 MICHIGAN TRADESMAN @Tntits esa hand to guide the brush October 6, 1915 Variation From the Conventional in Letter Forms. Written for the Tradesman. Great use is now being made in show card writing of what may be termed, for lack of a better name, freak lettering. For instance, to fea- ture some word or expression, an alphabet will be selected, the letters of which, while quite uniform with one another, are odd or grotesque as compared with usual letter forms. Or individual letters in a word may be varied—an s or an o placed on a slant when its companions are ver- tical. A lower-case a may be made with a wide top and a narrow loop. Some letters may be given very un- usual breadth while others are made abnormally slender. You will see a featured word done all in curved cap- itals—that is, with the bars and stems, instead of being straight and true, purposely made curved and irregu- lar. Odd styles of script are employ- ed more in card writing and sign painting than the standard kinds. The use of lower-case letters where the rules of English require capi- issolution Sale of tals (as at the beginning of a sen- tence) is an eccentricity that belongs in the same class of effort. Variations of the kinds spoken of are almost countless in number, be- ing limited only by the fancy and in- genuity of individual letterers. The object of all is to make “something different’”—something that by its odd- ity or picturesqunesss will attract and fix the attention of the passer- by. In the illustration a few simple and easily executed deviations from the regular are shown. Others will be suggested to the card writer by unusual styles of lettering often seen in printed advertisements. Very likely he may himself devise varia- tions from the conventional letter forms. As will be observed, most freak letters lack the intrinsic merit and wearing qualities of their plainer pro- totypes. But sometimes what is odd and striking has a greater advertis- ing value than what is symmetrical- ly correct and beautiful. Often a peculiar style of lettering may be rendered doubly noticeable by a bold and unusual color scheme. The freak tendency never should be carried to the extent of rendering a letter or a word otherwise than un- mistakable. Used with judgment and discretion, skill and facility in devis- ing and adapting odd forms is a most desirable addition to the card writ- ers equipment, and will aid in solv- ing successfully many knotty prob- lems in featuring. In this as in other phases of card writing, it is well to remember that styles that are simple and easily and quickly executed, are apt to be fully as effective as elab- orate and painstaking efforts. Joining Two Pieces of Carboard. Sometimes it is necessary to en- large on the dimensions of a mat board, which is thirty by forty inches. A strip ten or twelve feet long may be wanted, or a rectangle perhaps six by eight feet. It is perfectly prac- tical to join two or more pieces to- gether and make any size desired. Having calculated how the mats will work up to best advantage, cut ¥ partnership Tailoring them and arrange for the joining by cutting each of the two edges that are to come together perfectly straight and true. Usually the join- ing should be exactly at right angles to the edges of each piece, in which case lines for cutting can be drawn by a square. Lay the pieces together to see that they fit neatly. They should be butted together—never lap- ped. Cut a strip of the same kind of cardboard to be placed beneath the joining as a_ reinforcement. Two inches is wide enough for most work —a little wider reinforcement may be used if the completed piece is to be very large or subjected to any great strain. Coat the reinforcement strip with liquid glue and place it beneath the joining, fitting the edges of the two parts neatly where they butt to- gether. Place a smooth board on top and weight down the board. Let the work stand at least an hour to set—longer if you can. It often is convenient to let the work stand over night before being moved. This in- sures a thorough drying of the glue. In show card shops or wherever a large amount of cardboard joining is to be done, a glue made by mix- ing yellow dextrin with just enough water to form a thick paste generally is employed. It should be mixed a few hours before using. As the dex- trin glue is much given to molding and souring, a little oil of cloves often is added to keep it. While I have not tried it, I believe that a little carbolic acid would answer as a preservative as well as oil of cloves. The dextrin is no better than the liquid glue you buy in tubes or cans. but is far cheaper for large jobs, and serves the purpose equally well. It requires somewhat longer to set—in fact never should be hurried in this respect, If the work of joining together is carefully done, the resulting piece will be practically as strong as if origin- ally made all in one. Forethought should be used and the layout planned before the parts are cut, arranging so that the let- tering will conceal the seams as much as possible. Some mat boards show joining far more than others—it de- pends on the nature of the surface. With most, however, if the Piecing has been neatly and skillfully done and the layout well planned, after the lettering is put on the joinings will scarcely be noticed by anyone not a professional card writer. With a horizontal seam, it is best to arrange so that it does not pass right through a line of lettering, cut- ting each letter in the center. It is slow and rather difficult work to put on a whole line of matter right across a seam. Better arrange so that the joining comes directly below the line of words. Or, if there is a division in the meaning of the wording, then it may be a good idea to have the seam come on a blank space and in- dicate the division in meaning by rul- ing with the brush a dividing line which, while it will not conceal the whole length of the seam, will cover the central portion of it. Neatness in Show Card Work. When all is said and done, the per- fectly neat, clean show card is most pleasing. Skill in lettering will not compensate for any smirching with color or layout material what should be clear space. The secret of a good quick “clean up” of a card is not to have much on it that needs to be removed. By carefully reviewing the layout and making comparison with the copy, avoid all blunders in wording and in spelling. A card that has suffered a correction is never quite so tidy as one made right at first. French charcoal for white or light cardboad, ordinary white crayon for dark, doubtless are the best layout matterials. But really something bet- ter than either ought to be invented. What is needed is something that wil! stay on as long as it is wanted, and will come off without leaving a trace when you are done with it. In the absence of such ideal material, it helps in getting along with chalk and charcoal to keep them sharpen- ed to a fine edge and bear on very lightly, so as to make only a faint line. Charcoal should be quite soft. Some prefer to sharpen it on sand- paper rather than with a knife. No matter in how much haste you may be, the lettering must be per- fectly dry before the cleaning up process is begun; otherwise the wet color will be rubbed on the cardboard and extra time will be required to remove it. It is a saving of time to have some convenient method of dry- ing a hurry-up job. An alcohol lamp is handy for the purpose, or a card may be held over a register or near a radiator or a stove. Anything to get a little fire heat on it. For clean- ing off both charcoal and_ chalk, chamois skin is of course unequal- led. On light cardboard the chamois should be supplemented by careful use of a rather soft rubber eraser wherever it may be necessary. There are some kinds of dark mat board that have a surface that fills up so badly with chalk that it is prac- tically impossible to make a neat clean-up. With such try making the alignment lines lightly with lead pen- cil, using the chalk only for the skele- ton letters. While the pencil lines can not well be erased from the dark cardboards, ordinarily they show but little. With experience the card writer be- comes surer in his layouts, so that each is about right as he first puts it on, and requires little or no chang- ing. This is a saving of time and also makes for the perfect neatness of the finished work. Ella M. Rogers. That’s All. Two small boys, as alike as two peas, were watching a man tinkering with his automobile on Riverside Drive, “What’s your name?” asked the man. The boys looked at each other, and finally one of them spoke. “Johnny Black,” he replied. “And what’s your name?” contin- ued the man, turning to the second boy. “His name is Tommy Black,” re- turned the first boy. “You do look alike,” commented the automobilist, as he was ready tc move on. “Any relation?” “No relation. cept by marriage,” was the reply. “He’s my brother.”  P | October 6, 1915 MICHIGAN TRADESMAN 25 | t ‘The (grand Prize on Cereals At the Panama-Pacific Exposition Goes to The Quaker Oats Company SO Ce 00 OD ta ee 5 ce At San Francisco there is now being held probably the greatest world’s fair in history. we ee er ow. :. Competition: among manufacturers has been tre- mendously keen to secure the Honors of Merit. Pe ae ao § In each class of products there were six grades of awards, one Grand Prize and five lesser awards as follows: a. | GRAND PRIZE . FIRST AND HIGHEST HONOR Medal of Honor : : Second grade award Gold Medal . ‘ Third grade award Silver Medal . : Fourth grade award Bronze Medal . Fifth grade award Honorable Mention . . Sixth grade award In each kind of goods only one Grand Prize was given. In the Cereal List it went to : The Quaker Oats Company In addition to the Grand Prize for merit on Quaker Oats, the Grand Prize was also given on machinery covering some of the processes of the manufacture and packing of this 7} product. The Quaker Qals (Gmpany  26 MICHIGAN TRADESMAN October 6, 1915 WS pry Aa 5 oO On : g 18 = a eer ees ee dy, SIO oon p= Em ae ' Sov 'S WA Ba AS te en BS \* +>_____ The man who is always satisfied with himself is satisfied with mighty little in most cases. Watson-Higgins Milling Co. Merchant Millers Grand Rapids to! Michigan Blue Valley Creamery Co. Largest exclusive manufacturers of Pure Cream Butter in the World Grand Rapids, Mich. WHOLESALE Flour, Feed, Hay, Bags, Twine Bakers’ Supplies and Machinery, Waxed Paper, Bread Wrappers Dry Milk Powdered Egg Cooking Oil Compound Everything for Bakers, Flour and Feed Dealers ROY BAKER Wm. Alden Smith Bldg. Grand Rapids, Michigan The Vinkemulder Company Jobbers and Shippers of Everything in Fruits and Produce Grand Rapids, Mich. Mail us sample any Beans you may wish to sell. Send us orders for FIELD SEEDS. Both Phones 1217 MOSELEY BROTHERS Grand Rapids, Mich. Double Profits In grouping the profitable and un- profitable lines in your store did you ever make this distinction? Some items (which pay you a good profit) stimulate trade in prac- tically every department of your store, while with others (which also pay a Satisfactory profit), your in- come ends with the original sale. “LITTLE BUSTER” Popping Corn pays you a handsome profit besides stimulating trade in a number of other articles in the store. These double profit lines come pretty near spelling the difference between suc- qo Sa SSS EZ BiCKINSONS NN S ‘A inn K et \ SC ue N A dy Ss w Ay } cess and failure in these days of CTT Order a case of “LITTLE BUS- TER” from your jobber to-day and lay the corner stone for NWN \ ae N\\ ey Us S Ww: A Ln fe over competition. a double profit paying business. THE ALBERT DICKINSON COMPANY Chicago, Ill.  October 6, 1915 MICHIGAN TRADESMAN 27 Pop Corn as a Profit Producer. Written for the Tradesman. Make Us Your Shipments ) ~ , i a Pop corn, long know n as the sala When you have Fresh Quality Eggs. Dairy nutritious of cereals, is fast gaining Butter or packing stock. Always in the in favor with both merchants and market. Quick returns. public. Until recently it has only Kent Storage Co. Grand Rapids, Mich. been obtainable—ready-to-eat—from street stands or wagons, often none ¥ too wholesome and with less whole: Let me overhaul and re-enamel some attendants, or at fairs, carni- your old scale. It would make it vals and the like. To-day this is all good as new. Work guaranteed. changed, as restaurants, hotels and W. E. HAZARD, 95 Monroe Ave. Grand Rapids fountains menus are com- soda fountains oe i ee I do all work for Toledo Scale Co. in Michigan plete without pop corn served in various forms to meet the growing A Sol LL- WRIGO: ; ich demand : Mr. Flour Merchant: m= Ce Pop corn buttered, the universal- You can own and control your ly popular form of serving, requires flour trade. Make each clerk a careful cooking, sorting to remove “salesman” instead of an “order 1 taker.’’ a ao ae a en Write us to-day for exclusive Of C yy Will i cata | Se oe see Ourse rou 1 abe a snd labor and se mich Purity Patent wish to do “White House” a special honor by a don i cao Flour liberal display of it on SHELVES and in WIN- oe a We mill strictly choice Michigan DOWS during forthcoming “Coffee Week.” & Ss wheat, properly blended, to producea é Le coe Recently one manufacturer placed satisfactory all purpose family flour. on the market a compact manufac- Let us make a requisition on White House turing plant in appearance and de- | GRAND RAPIDS GRAIN & headquarters for Special Display Matter sign worthy of a place in the best MILLING co “9 equipped stores, operated by electric- : ae 3 s Grand Rapids, M ity and gas, which produces a_ su- nd Rapids, Michigan perior pop corn. By this I mean that Distributed at Wholesale by Judson Grocer Co., Grand Rapids every kernel receives a touch of pure creamery butter and all in full view of the customer. It is so arranged that the pop corn is kept warm, crisp and fresh at all times, leaving sacking or placing in cartons the only attention required of the mer- chant or his clerks. The automatic moving features attract attention and ~~ the pleasing aroma of the popping = zs ee corn creates an appetite that is only HICA( <@) pow satisfied by possession of a sack. B \ When we consider the profits de- i ; rived from pop corn, as compared I S | it with other lines of merchandise, it is little wonder that druggists, con- Graham & Morton @ fectioners, department stores, first- Line class grocers and others looking for means to increase their earnings are 1 a qe e adding this to their regular lines and, . Every Night Familiar Sight in many cases, making it a feature Until tite occuduction af in their advertising. Fortunes have been built on pop . ‘ SAXKOLIN, ho material Rea & Witzig tier thal oy agua oe en ee corn, although the sales aggregate improvement had been made in the Cotton but a nickel, dime or quarter at a : 4 : flour package. time. Humphrey, of Cleveland, is PRODUCE said to be a millionaire. In Indian- COMMISSION SAXKOLIN — The Paper- apolis a man started a few years MERCHANTS : Lined COTTON, Sanitary Sack is ago in a small way and is said to be worth $40,000. Both made it out of 104-106 West Market St. DUST PROOF fig Goby. Buffalo, N. Y. DIRT PROOF Many merchants aspiring to make : And insures absolute big sales overlook the nickels and Established 1873 protection to Flour dimes which have as a monument the from the Mill to the Woolworth building in New York. Ps apes in excellent de- Home of the Con- Pop corn should not be overlooked mand at market prices. Can Sor : -s : ? handle large shipments to ad- Ue wee < Z ¥ as it can be added to your regular vantage. Fresh Boa in good de- Ask Your Miller. S The Consumer g line without employing extra help. mand at market prices. F Z Pop corn sales are cash. It is al- Fancy creamery butter and SAXOLIN 4 ways in season and appeals to all good dairy selling at full quota- PAPER LINED 4 classes. This year thousands of dol- tions. Common plenty and dull. Z lars are being spent in magazines Send for our weekly price cur- : : seta ie So rent or wire for special quota- and newspaper \advertising, setting . fiank. io Sack a rae forth the value of pop corn as a : the Flour /WV— Pe] wholesome food, and live merchants eee we ope ee en ia are preparing to meet the demand ee ian : : ’ : cies and to hundreds of shippers this campaign is creating. everywhere. THE CLEVELAND-AKRON BAG COMPANY, CLEVELAND H. W. Harwood. :  MICHIGAN TRADESMAN ie SS qa y, : ts, = 2 : : A Wye pee Ley Ae 53 ay io. s FSS So A EX Wy (i, — on —=, Lasting Charm of a Restful Person- ality. Written for the Tradesman. There are some persons whom we almost dread to have come into the room or the house or even the neigh- borhood where we are. They may be bright, talented, well educated, of good family and possessed of a thousand excellent qualities. We may have a genuine liking and ad- miration and perhaps a warm affec- tion for them. Possibly for a short time we may enjoy their society But still, down in our hearts, we pre- fer not to have them with us for more than the briefest time, for their presence wearies and leaves us ex- hausted. There are others “not half so smart” as we say—that is, not so able naturally nor having had so great advantages of culture and trav- el—but whom we enjoy having with us continuously. When these favor us with a visit, we wish they would stay forever, for they strengthen and soothe and cheer us. These last have what the others, more gifted perhaps in other respects, have not —that priceless grace, a restful per- sonality, In these days of high pressure and overwrought nerves, it is an end earnestly to be wished and sought for—to be able to live without wear- ing other people out. For that is ex- actly what many, unconsciously to themselves and most surely inno- cent of the least wrong intention, are doing—wearing othe: people out. Thrice blessed should we consider ourselves if, in our domestic and business relations, we are associated with those having restful personali- ties. In the times of our grandfathers and great-grandfathers there was no: so much trouble as there is now with people’s getting on one an- other’s nerves. Personality was then not so closely and critically analyz- ed. In those days no one seems to have considered just what was _ his neighbor’s rate of vibration, or whether his companion’s aura exact- ly harmonized with his own. Our forebears worked more with their muscles and less with their brains than we, their descendants. They were too busily engaged with such real tasks as felling forests and sub- duing the soil, to spend any time brooding over intangible difficulties. Perhaps they didn’t know about vi- brations and aurae. Certainly they had no nerves in the modern sense of the word, and doubtless they were better off without them. But since nerves, Oversensitive and unreason- able as they often are, are here to stay, at least for some years to come, it is wise to get along with them as well as possible, and lessen so far as may be the pain and friction of going through life. The traits that wear others out and the traits that make for a restful per- sonality—what are they? To begin with, the lazy person is not restful, at least to work with or for any prolonged association. The man or woman who is easy, who does not shoulder his or her proper responsibilities, who leaves hard task and disagreeable duties for those who have the energy and the con- science to do them—the indolent, improvident, shiftless brother or sis- ter is far from restful, but instead is annoying and exasperating in the extreme. On the other hand, the person whose ambition outruns his strength and capability, who undertakes alto- gether too much and so is always driven and rushed and hurried and never gets caught up—such a one carries with him an atmosphere of fatigue and harrassment that is felt the moment he approaches. If you have any heart at all you are apt to find yourself trying to help out— assuming tasks that you never in- tended to undertake, just to ease up on the load of the overburdened struggler. You are not likely to see that it really does ease up any, for more work is taken on faster than all kind-hearted helpers can take off. This kind of person makes a poor boss—in fact never is successful in directing the efforts of others. As unreasonable with his employes as with himself, he is not satisfied with their utmost efforts, and never knows when a man or a woman has done a good day’s work. This insatiable voracity for work is shown in different lines and in the pursuit of vastly different ends If it is a man or a woman in busi- ness, we say that he or she is sim- ply overanxious to make money. But we see the same excess of zeal when the vocation is purely artistic or lit- erary or altruistic, with financial re- turns meager or entirely lacking. A philanthropist of this type, carrying on some noble work for humanity, usually succeeds in roping in one or more relatives as assistants, who are compelled to be philanthropic, willy nilly, because the main altruist al- ways is so driven. Those who stand nearest the ardent philanthropist, acting as indispensable aids, props and supports, but sharing the honor and glory only indirectly, often could oe “ VEENIIL ca: z October 6, 1915 RAISINS ft oo SUN-KIST Seeded Raisins are NOT PACKED by any association or combi- nation of growers or packers like thousands of other brands are. They ARE PACKED by the owners of the SUN- KIST Brand, who have | absolute control of the quality and who cater to | the desires of particular people. | SUN-KIST Seeded Raisins have an individual- | ity of their own—not only in the WAY THEY | SELL but in the satisfaction they give. Your f customers will use more raisins if you give them SUN-KIST because that is the kind they want. | NATIONAL GROCER CO.’S Houses i] ASH THEM —— > —_—————<—_——_—— a Ee ra GRANULATED SUGAR |&mex ) DAINTY LUMPS FOR GENERAL USE = A Franklin 7 FOR TEA-COFFEE-COCOA ~ By CONFECTIONERS |= FOR ICING CAKES Carton Sugar for Every Purpose Franklin Fine Granulated Sugar for preserving and general use: Franklin Dainty Lumps (Small Cubes) for sweetening Tea, Coffee and Cocoa at the table: Franklin Powdered or Pulverized Sugar for dusting over Pies, Berries, etc., Franklin Confectioners’ XXXX Sugar for icing cakes—there’s a Franklin Sugar in a neat, tightly sealed, ready-to-sell carton for every want of your customers. This complete line of Sugars saves your time be- cause there's nothing to do but reach the carton down off the shelf and hand it to the customer as if it was a can of soup—and you can depend on it pleasing your customers because FRANKLIN CARTON SUGAR is made from SUGAR CANE, by the most modern refining process, and the FULL WEIGHT is guaranteed by us. Original containers hold 24, 48, 60 and 120 lbs. The FRANKLIN SUGAR REFINING COMPANY PHILADELPHIA “y  October 6, 1915 tell a stofy of sacrifices as great as those made by the one who is in the public eye. The worker who is energetic and forceful but who does not let his de- sires and ambitions run away with him, who plans to do only so much as he actually can accomplish, and who follows the same principle if laying out work for others—this kind of worker is a joy to know. The system and order which he employ; are restful. He very likely accom- plishes more than the other, because he cuts out all nonessentials. He never gets balled up. He is not jad- ed when night comes for he always has some reserve strength, and he knows when to stop. It is a pleasure and at the same time an education to be associated with this kind of worker. The captious person, the mistaken being who always imagines himself or herself wronged or illtreated in some small way, who is constantly engaging in little spats and ‘fusses, who is given to long and heated ar- guments, who is foolishly and stub- bornly inflexible and never has learn- ed to give and take—this sort of man Or woman is extremely weari- some. The overemotional person, the one who gets unduly stirred up over every little thing—is tiresome. The grumbler and the fault-finder, as also all those who are fussy and over-fastidious, tax us. And too the dreadful people who always think they are having the very hardest time any one ever did have! MICHIGAN TRADESMAN The person who is blessed and blesses others with a restful person- ality has learned how to take life, and is patient and self-controlled in all its vexations and difficulties. He or she has found out that the trou- ble that looms large ~ to-day may dwindle into insignificance by to- morrow; and also that if it should stay large, matters are not helped by bemoaning it. The restful person- ality holds things in proper balance and proportion and while never lack- ing in force of character, wastes no strength in useless fretting. The restful person never talks too much. Sisters who would learn the art of living without wearing other people out, should remember this. And brothers too, for the sex that has the reputation for superfluous talking doesn’t do all of it. Mascu- line bores are about as numerous as feminine chatterboxes. It is a fine accomplishment to be a really good talker—convincing, ready, fluent, entertaining—an ac- complishment of great value in any calling or station. But in the long stretches of everyday living, it is even better to be able to keep silent when silence is desirable, than to be a bril- liant conversationalist. A loud, high-keyed or voice renders the talkative person doubly unbearable. The egotist, the person who always wants to be “it” and belittles the attainments and the achievements of others, is almost sure to be loquacious and tiresome. Courtesy compels that we listen rasping whenever we are addressed, and for as long a time as the talker sees fit to continue. Etiquette furnishes us with no signal by which we may politely stop a long and wordy nar- rative or expression of opinion. Con- versationally we are at one another’s mercy. This is most serious, not in its application to formal social func- tions, but to business and home life. The garrulous member of the fam- ily or the firm compels us to listen when we might, with far greater pleasure and profit, be working or thinking. That blessed intuition that knows when talk is not needed, and realizes that sympathy and companionship are possible without words—that is an invaluable attribute of the rest- ful personality. Quillo. —_>+>____ From the Viewpoint of the Press, Holland City News: The Michigan Tradesman issued its thirty-second an- niversary number last week and gives a list of all the subscribers who have taken that paper from the first issue and have continued up-to-date. Among the list is the Walsh Drug Co., of this city. The Tradesman is the best trade paper that comes to our desk, Grand Ledge Independent: The Mich- igan Tradesman, always good reading was unusually so in its thirty-second an- niversary edition, issued last week. The Tradesman is in a class by itself, as it is the only trade journal in the world which been published thirty-two years without change of State has consecutive 29 editorship or business management. Mr. Stowe may well feel proud of his jour- nal, Otsego Union: E. A. Stowe, the brilliant editor of the Michigan Trades- man, enjoys the distinction of having published a trade paper longer than any other man in the United States. His last issue contained one hundred pages and was a credit to Mr. Stowe. The Tradesman is, without doubt, the best general trade paper published to- day and we expect and hope to see the present editor round out a half century in charge of this most excellent publica- tion. Carson City Gazette: The Michigan Tradesman celebrated the completion of its thirty-second year of publication by issuing a fine 100 page number. This splendid publication has always stood in a class by itself. Not alone as the only trade journal in the world which has been published for thirty-two con- secutive years without change of editor- ship, ownership or business management. But it has always been noted for the excellence of its editorial matter and contributed articles. But most of all for its utter fearlessness in exposing anything of a crooked nature, the ab- solute independence and striving to in- culcate the highest ideals for honesty and integrity in business and all the affairs of life. We hope that the Trades- man may continue under the present management for thirty-two years more along the lines of the past and having a large part in making its dreams come true. ASK YOUR JOBBER FOR Hart Brand Canned Food HIGHEST QUALITY Our products are packed at five plants in Michigan, in the finest fruit and vegetable belts in the Union, grown on lands close to the various plants; packed fresh from the fields and orchards, under highest sanitary conditions. Quality Guaranteed The HART BRANDS are Trade Winners and Trade Makers Vegetables:—Peas, Corn, Succotash, Stringless Beans, Pork and Beans, Pumpkin, Red Kidney Beans, Tomatoes, Spinach, Beets. Fruits:—Cherries, Strawberries, Red Raspberries, Black Raspberries, Plums, Pears, Peaches. Flavor, Texture, Color Superior. W. R. ROACH & CO., HART, MICH. Factories at HART, KENT CITY, LEXINGTON, EDMORE, SCOTTVILLE.  30 MICHIGAN TRADESMAN October 6, 1915 3 TN . a SN nee = » AnD HARDWARE (a (Sy ; Sta" am tbh PS —! _. ~ ~- oe = = 2 Se z = == > = = — = _— — — Michigan Retail Hardware Association. President—Frank E. Strong, Battle Creek. Vice-President—Fred F. Ireland, Beld- ing. Secretary—Arthur J. Scott, City. Treasurer—William Moore, Detroit. Marine The Hardware Department In Oc- tober. Written for the Tradesman. To stimulate fall business, the hardware dealer should make liberal use of window display space. Naturally, too, this display space should be given to seasonable goods. The timely display instantaneously strikes an answering chord in the mind of the passer-by. The goods featured in season do not have to be “cut” when the season ends. Push- fulness when demand exists elimin- ates, to a very large extent, the need of still greater pushfulness in order to create a demand when the sea- son is aver. The stove campaign is an import- ant feature of the fall months. Sep- tember sees it well under way; it still continues through October. The merchant who looks ahead will cal- culate on using display space free- ly to assist in moving out his stove stock, In displaying heaters ana ranges, it should not be forgotten that nov- elty adds much to the effectiveness of a display. The merchant who puts an array of heaters in the win- dow may fairly expect that every passer-by who thinks of purchasing a heater will stop and take at least a casual look. But the dealer who, going further, links up his display with some topic of timely interest, Or injects into it a novel idea, will have his display talked about, and thereby secure the benefit of consid- erable word of mouth advertising. Thus, when people generally are dis- cussing the need of National de- fense, you can feature your heaters as an “invulnerable defense against Jack Frost.” Or, suppose your new ranges have some new and striking selling point. Display them in such fashion that the selling point you want to emphasize will be clearly il- lustrated. The average passerby will give your everyday display of heat- ers or ranges a passing glance. It is the especial feature, the touch of novelty, which will make a lasting impression on his memory. Of course, no display should ever be tinctured with Partisan or racial prejudices. Nevertheless, current events afford the window trimmer an opportunity to add to his showing of goods a timely and seasonable touch, which will add to the dis-- play’s attractiveness. Throughout October, the stove campaign should be energetically pushed. Even up to the last minute the dealer should endeavor to con- vince those dubious customers who talk of postponing the purchase of a new range or heater until another year. When the old heater is up an going, it is not yet too late to clinch a sale; for it is just then that defects are most noticed. In stove selling, persistence counts more than any- thing else—persistence., plus tact, plus a thorough knowledge of the goods, is a pretty safe formula for successful stove selling. In October, a good shooting display is timely. Guns, ammunition and shooting accessories generally can easily be made into interesting and attractive displays. Possibilities in display range from a simple arrange- ment of guns, revolvers, shells, pow- ders, primers, knives and shooting togs to elaborate camp designs and actual shooting scenes. As a rule, the nearer the merchant gets to show- ing the huntsman on the job, the more effective his display will be. One merchant went through the sportsmen’s perodicals and clipped a lot of pictures which he pasted along the edges of his windows. Thus ar- ranged, they enhanced the effect of the display by illustrating what might be done with the goods shown there. Of course, the wide-awake hard- ware dealer will aim, as far as pos- sible, to know personally every sport- ing enthusiast in his community. Good display, however, does more than appeal to the enthusiasts that are; it helps to win new recruits to the ranks. In this connection, apart from huntr- ing trips, there will probably be evi- dent this fall a greater interest in target practice and marksmanship than has been noticed in many years. Has your community a “oun club?” If not, who is better entitled to take a lead in the organization of such a club than the hardware dealer? The fall is usually a good season for featuring lanterns, iamps, bur- ners, wicks, and lighting accessories generally. With the long winter eve- nings coming on, people feel ‘the need of more and better light. A lighting window might be found a good feature. Farmers particularly are interested in lanterns. Both town and country people will be looking for new lamps. One dealer this fall who is featuring a new lamp burner keeps a lamp burning in his window from the time the store ‘opens until it closes at night. It il- lustrated, better than any show card could, the improved flame secured by the use of this partticular burner. Of course, electricity is coming more and more into use: and the dealer who handles electrical goods will find fixtures an eminently push- able feature in connection with his builders’ hardware campaign. Then, too, there will as the season develops be a ready demand for electric ap- pliances generally—coffce percolators irons, toasters, and the like. They are, naturally, hot weather goods; but they are also timely for gift purposes. Stove accessories will usually pay for featuring. Some dealers do not appreciate the possibilities of the trade in accessories. Yet at this time of the year there is hardly a home where the need is not felt for some article in connection with the heat- Foster, Stevens & Co. Wholesale Hardware ut 157-159 Monroe Ave. - Grand Rapids, Mich. The Ventilation of School Rooms Is a State Law Requirement For years the heating and ventilation as applied to school houses has been one of our special features. We want to get in touch with School Boards that we may send them descriptive matter. A record of over 300 rooms ought to be evidence of our ability. Steam and Water Heating with everything in a material line. Correspondence solicited. THE WEATHERLY Co. 218 Pearl Street Grand Rapids, Mich REYNOLDS py THE NATIONA, A o 0, SOTRADE MARKING, ene bal UNDERWRITE™ SHINGLES REYNOLDS SHINGLES Are the concentrated result—the finished product fof nearly a half century of careful development by the most competent organization of its kind in the world. In buying a roof you cannot “see” the quality. It is the test of time and the reputation of the maker which establishes in your mind the ““quality."’ The test of time has proven their durability, and their beauty is Seen and appreciated every day. A glance around you will demonstrate that Reynolds Shingles contribute much te the beauty of this city. Fire-resisting. Economical in every way. Specified by leading architects and recommended by every user. Write for free booklet. For sale by all Lumber and Building Supply Dealers. H. M. Reynolds Asphalt Shingle Co. “Originators of the Asphalt Shingle” Grand Rapids, Mich. 151 to 161 Louis N. W. a a x bee Ts THE FIRST AND FOREMOST BUILDERS OF COMPUTING SCALES GENERAL SALES OFFICE 326 W. MADISON ST. CHICAGO ALWAYS OPEN TERRITORY TO FIRST CLass SALESMEN ef e¢  et oe October 6, 1915" ing system. Perhaps a coal shovel, ash shifter, ash can, collar, stove board, poker or lifter—any one of a dozen or more articles may be need- ed. Then, too, there are opportuni- ties for selling stove polish, pipe enamel, brushes, and similar articles. These can often be advantageously linked up with the regular stove dis- play. Customers should be. urged to replace worn out stove pipe; particu- larly with gas and coal, a detective length of pipe is a source of danger. The housecleaning season also offers opportunities for the sale of of curtain stretchers, dustless mops, brushes of many kinds, wool and feather dusters, polishes, brooms, vacuum cleaners, carpet sweepers andl similar articles. Then, too, from the paint department there can be shown interior finishes for walls, floor and woodwork, radiator paint, and simi- lar lines. “Cosy Up for Winter” is the slogan of the household depart- ment; and an important item in cosy- ing up for winter should be the pro- viding of adequate equipment for the housewife. As with ranges and heaters, so in the paint department, the dealer should keep resolutely after the dila- tory prospects. In connection with the big busi- ness—stoves, paints, builders’ hard- ware and similar important items— aggressive outside salesmanship will probably be found helpful. Natur- ally, the outside salesman is most ef fective early in the season, in help- ing the store to make a good start; Safety No worry Labor saved MICHIGAN TRADESMAN but he can help also in October to clinch the business of those custom- ers who, if left to themselves, will put off spending their money until another and—from_ their viewpoint— a more propitous year. October, for the hardware dealer, offers many opportunities. It is a good month for the introduction of new goods and novelties; for people incline to buy articles which promise a more comfortable winter in the Naturally, the careful dealer will not plunge too heavily into the handling of new lines; but those he does take on will pay for aggressive advertising and selling methods. It is the persistent hustler who wins in the merchandising game, who holds up his end when business is slack, and who makes the best showing in the good months of the year. home. William Edward Park. —_~+--____ Pioneer Wholesale Grocer of Grand Rapids. Written for the Tradesman. William Hake became a resident of Grand Rapids in 1848. He was born in Germany and spent the first nineteen years of his life upon his father’s farm in that country. Know- ing that he would soon be called to the army for a ten-year term of ser- vice, he sought his father’s permis- sion to come to the United States. At first consent was refused, but, when Mr. Hake’s favorite sister added her appeals to those of the son, the fath- er gave the boy passage money and his blessing. Grand Rapids was a Protection words to mere hamlet in the woods in 1848. It contained several small business houses, however. The only grocery was owned by John Clancy. It was located on Canal street (now Mon- roe avenue) directly opposite the main entrance of the Hotel Pantlind. William Clancy, a brother, John Clan- cy’s assistant, was not designed by nature for frontier life. He loved fine clothing and much leisure and, when Mr. Hake arrived in the com- munity, William Clancy was releas- ed and Mr. Hake took his place in the store. His wage amounted to $8 per month, which sufficed to pay his landlady and to provide the clothing he needed. Nine months later his wage was increased to $15 per month and to $30 at the commencement of his second year in the store. Dominie Van Raalte and several thousand Hol- landers came over the sea to Western Michigan in that year. They brought a little money, but no tools or house- hold goods. But one Holland fam- ily lived in Grand Rapids before that period. Mr. Hake realized at once that he could increase his usefulness by learning to speak the Dutch lan- guage. Mr. Clancy’c Irish tongue did not grasp the Dutch readily. Mr. Hake soon acquired enough Dutch make himself understood in the transaction of business. There were no horses in Western Michigan when the colony arrived. Oxen were used for teaming and Mr. Hake states that the efforts of the Hollanders to drive cattle that did not understand the Dutch language were very amus- Prevents errors One writing 31 ing. Mr. Clancy added tools, light machinery, shelf hardware, stoves and other articles needed by the Hol- landers, to his stock and the trade established with the colony proved to be the foundation of a very substan- tial fortune that Mr. Clancy accu- mulated. William Clancy moved to Ann Arbor, where the trade and in- tellectual atmosphere was more to his liking, and in the course of time he established an important mercan- tile business. During the early ’50s John Clancy sold his stock of mer- chandise and engaged in the lumber trade, while Mr. Hake sold groceries on his own account and was the first to engage in the jobbing trade in Grand Rapids. He purchased a lot on Canal street (now Monroe ave- nue) now covered by the Hotel Pant- lind, erected thereon a brick building, three stories high and occupied the same in the transaction of his busi- ness. He retired from active busi- ness a decade or more ago and en- joys good health and the presence and kindly solicitude of a large fam- ily. His health is good and he takes a lively interest in all matters per- taining to public welfare, whether local, State or National. When Mr. Hake left the land of his birth, Ger- many lost a good soldier and the United States gained a good citizen. Arthur S. White. —_—__ +. “When you attempt to throw dirt in the other fellow’s eyes, be sure that the wind is in the right direc- tion, lest it blow back and blind you instead.” Time saved Speed Accuracy A Chain is Only as Strong as Its Weakest Link Expenses reduced No disputes Automatic Collector CCASKRy ee feo MY ASK The End of Drudgery First and Still the Best Credit Account Register was always the Retail Merchant's strongest link, now doubly strong—and safe by the addition of our new Metal Fire-resisting, double walled McCaskey Safe Register The McCaskey Register Company Incorporated—Capital $3.000,000 Alliance, Ohio, U.S. A. Largeat makers in the world of carbon coated Sales Books, and Account Registers, both Metal and Wood THE STRONGEST LINK Lb MCASKEY SAFEREGISTER Simplicity Efficiency Copyright 1915, The McCaskey Register Co. Complete Records  32 MAKING GOOD. What Boys Should Do to Achieve Success. I heard a man say the other day that he was a self-made man. Noth- ing “gets my goat” more quickly than this expression. If there are any such I am sure they are allowed to live only as the rest of But sooner or later the boy who hopes to succeed in the business or professional world must meet the cri- sis single-handed. There almost in- variably comes a time when the swer to the problem of failure is decidedly up to him. The important elements of 4 boy’s upbringing, of parental and social in- fluences, of his opportunities for ed- ucation, of the physical and mental gifts of heredity must be consider- ed. “Brilliant failures’ are quite as common these advantages in their highest form as in the ranks of the toilers, among those whose plaint in free America is that they “never had a chance.” Among sons of wealth—including those who have not suffered the ills sad examples ior mankind. ali- success or among boys having that gold is heir to—the balance is most often swayed by the boy’s own will. Frequently he does not “find himself” until fail- ures due to his sense of dependency upon after a series of favorable conditions surround- ing him. The blackest of his fail- ures may prove to be a godsend, plac- ing him on his own resources and consequently upon his own feet. There are some false notions pre- vailing concerning the sons. of wealthy or well-to-do American citi- zens. One popular _ idea pictures “farmed out” to nurse girls and tutors in their earlier years, and pampered and spoiled consistent- ly on the road that leads through college and into real life. As a matter of fact the real Amer- ican father of means does not aim to spoil his son, and certainly would not be accused of pampering him. | speak of the sensible, hard-headed business man who has made his own way in the world, and in this genera- tion in Chicago there is an over- whelming proportion of the type who have passed the goal posts of suc- cess. Nor does the American father usually permit business pressure and its demands on his time to cause him to neglect the growing offspring. The American boy whose parents can afford to give him an education and a start has the best chance in the world for success in life. Gen- erally his father becomes his com- panion, as well as his guide and coun- selor, from the time the boy dons them as being long trousers and makes the first timid sweep with a safety razor. The boy’s interests become the father’s interests to a great extent. Both father and son are baseball fans. The athletic activities of the boy’s college or prep school evoke nearly as much enthusiasm from dad- dy as from the boy, whether he is team captain or simply a grand stand rooter. They go on vacations to- gether, hunting and fishing trips. They make long automobile tours, MICHIGAN TRADESMAN and the boy surpasses his father in mature wisdom concerning the ins and outs of motor cars. Naturally during this period of ad- mirable brotherhood the father con- sciously or unconsciously imparts many pearls of worldly wisdom to his blithe youngster, It is knowledge which cannot be gained in schools, fruit plucked after hard climbing and many falls from the tree trunk of success. Therefore, there seems to be everything in this boy’s favor. He has not been pampered ed, as story book records of rich boys insist he shoul have’ been. Everything has tended toward the making of his character in a ambitious and manly mold. When he goes to college of course he is drawn from the radius of his Or enervat- sane, ercising, but the broad basis for these merits must exist within the boy. How often does it happen that the son of a well-to-do father exhausts the parent’s patience, not by evildoing Or dissipation but by sheer unwill- ingness to buckle down to the hard facts of existence—to determine to study or to work. It is a lucky day for that lad when he finds the tolerant father, from whom all blessings flow, so exasper- ated that he orders his son to shift for himself and “find out where the uoney comes from.’ Yes it is a lucky day, but the boy fails to ap- preciate this at the time. He suffers cruelly. That dark day is most often the turning point. The boy is face to Charles L. Dering. father’s wholesome companionship for a time. But there are frequent vacations when daddy’s friendship is renewed. And there is correspond- ence—much correspondence. Some- times daddy signs his name, “With love from your father,” but a good deal oftener he signs it to a certified check. I have no criticism to level toward those eminent institutions which yearly graduate thousands of boys who are the finest of human material for useful service to mankind and for personal success. What I wish to make emphatic is that after everything, good training and influences, excellent chances for education, it is up to the boy him- self to make good. Iron will, am- bition, integrity and industry—these are virtues with which the boy must himself be endowed. They are gifts which he can be stimulated into ex- face with the struggle for mere ex- istence. It comes as a crushing blow and nearly stuns him with the bit- ter realization of it. Except for his clothes he is in the same plight as a tramp or any child of poverty. Yes, his condition is even worse, for aside from his impractical viewpoint on life his pride is hurt. The pains of pride are worse than the pangs of hunger or the nips of Jack Frost when one is without shelter. The boy’s pride is hurt with cut- ting severity. He needs money in order to hold his head up among men, in order to meet his old com- rades face to face. He needs money, he must have money. Yet the “Jig is up” so far as wiring home is con- cerned. He might appeal to the soft- er sympathies of his mother or sis- ters, but he knows that dad has giv- en them due and severe warning on that score. October 6, 1915 What does the boy do? If he is honest and clean, and his upbringing and antecedents have made him that and nothing else, he will turn to the only means of eking out the price of bread and shelter. He does the most natural thing, the thing he had not loathed, but which had scarcely ever entered his lively young mind. He tries to get a job. He tries to go to work, The experience of job hunting is a useful one. It is a complete educa- tional course in itself. So is the first job and the effects of the first hard won triumph—his first raise in pay. Such a crisis is “the making” of a boy of wealthy parents. Of course, for many of them who succeed this sort of adventure never happens. They themselves start out on the right foot of their own volition. But no matter what his advantages or natural abilities are I insist that in the long run it is “up to the boy” himself. As for a sage business man impart- ing worldly wisdom to his young- ster, this is something that can bet- ter be said than done. Such “can- ned knowledge” generally goes in one ear and flits out of another. The boy has to find out for himself. AS a matter of fact, he wants to. And the lad often reserves a quiet feeling of pity for his parents. Therefore it would be a presump- tion for an employer to tell the fath- ers of his employes how to raise their boys. But experience in watch- ing a continuous procession of these climbing youngsters for many years prompts me to give one piece of ad- vice to fathers of lads who must be- gin the struggle at an early age. It is this: Look to the practical education of your boy. See that he is learning things in grammar school and high school that will be of im- mediate and material benefit tc him in the business world. You know the importance of the good old “three Rs” in the workaday world, where they are still esteemed to the exclusion of educational fads and fancies. If you think your boy is not gaining the right elements of knowledge to fit him for a job where there are avenues of advancement, take the matter in your own hands. Send him, Say, to night school, send him where he can learn the practical things in which he must soon come proficient, be- “Raising boys” in world is fraught with disappoint- ments. A lad you have helped to advance in every way and in whom you have taken a Personal interest may suddenly appear at the cashier’s window and demand whatever pay is due him. He “quits you flat,” and although the financial Stability of the firm does not totter the employer is a little hurt by such an attitude from the departing employe. But in raising boys there is great satisfaction, and the ultimate re- wards fully compensate for the wor- ries on the way. Charles L. Dering. President Chicago Association of Commerce, the business  October 6, 1915 MICHIGAN TRADESMAN 33 For a Bigger-Better Business Sell] Dry-Sox Shoes Ghe Great Wet Weather Shoes 1 would be impossible to put anything into your shoe stock that will give you the effective advertising and the prestige that the Dry-Sox line will. F'irst—If only because of its name: second—on account of its out-of-the-ordinary construction: third—because of the trade-compelling advertising we put in force for you In your locality; and fourth—because of the pleasure, comfort and satisfactory service these shoes will give your cus- tomers. This service makes the Dry-Sox a certain re- peater. Full Kid Lined Solid Oak Tanned Counter Our salesmen are now out with the new Dry-Sox samples as well as with the new HONORBILT line. Snappy Belews Pore styles and quick.sellers. A request for salesman does not ob- a. ligate you to buy but gives you an Tanned Insole opportunity of learning much of in- terest and profit. Write us to-day. Send for our Dry-Sox Catalogue. =_———. —_ U it fl fil ' 4 Full F. Mayer Boot vo & Shoe Co. _Milwaukee, Wisconsin Solid Oak Tanned Heel Red Plug Rubber Heel Extra Strong Corrugated Shank Best Quality of Upper Leather Animal Parchment (Pigs Bladder) Inside Cork Filling Solid Oak Tanned Outer Sole -. ion ea [>> o. Q> ns aS aI TITS eoetth Sd ; Rubber Welt sewed in with Leather Welt, makes HONOR Bi CT the shoe as waterproof as it is possible to get it.  ea 34 WATCH WORD OF THE WORLD It Is the Principles and Practices of Efficiency. Written for the Tradesman. The watch word of the world to- day is efficiency. It is the touchstone that is applied to the efforts of e, ery individual in the world of work, whether the occupation be profes- sional or commercial. The one question asked in every walk oi life is, can he or she deliver the goods? Can he or she give a full equivalent for the remuneration re- ceived? The highest rewards in every de- partment of life—in every field of effort—are gained by efficiency. The test of efficiency is being ap- plied everywhere in every calling. I shall endeavor in this article to point out some of the ways in which we may become more efficient as clerks and merchants. Some of the most essential things are: ambition, honesty, enthusiasm. determination, a good personal ap- pearance and a thorough knowledge of our business. All of these things are possible, and if we perfect ourselves in these we will have gone a long way to- ward overcoming some of the great- est obstacles. It is said that no person was ever born lazy, and I believe that is true. If we doubt this watch any baby, and see if it shows anything but life. So you see we learn the habit of being lazy. To reach the desired goal we must get out of the lazy habit. Hitch the ambition habit to our- selves if we expect to be winners. What others have done we can do —there is nothing impossible’ under the sun. We all know what it is to be determined: we were determined to get the girl we made our wife; we were determined to have this. that or the other, and we got it. Why? Because we made up our mind to it. We were That is why, We should set our mark high, and be determined to reach the mark sought, and we will. It is often said that clothes do not make the man, and this is true, but a neat personal appearance gives us more weight with the world, and while a man should not be judged by the clothes he wears he often is. Anyway it’s our stock in trade, so we should look well to our personal appearance. Our employer’s business depends largely on the appearance of his store. If our idea is to keep the stock in “ship shape” our boss will not overlook this point in us, and all other things being equal, we will have made at least a start for the de- sired mark. It is very necessary that every- thing in and around the store be kept in a most sanitary condition, and a merchant can have no _ better ad- vertisement. The day is coming—in fact, it is at hand—when the govern- ment is going to demand that the store or shop be kept in a perfectly Sanitary condition. The man who never does more determined to get it. MICHIGAN TRADESMAN than he is paid for, will never be paid for more than he does. Every clerk is or should be a salesman, and in fact he must be if he would reach even part way on the road of suc- cess. I many times have had a clerk Say to me, “we can't sell this or that.” and I have said to him, “You could but you won't,” and there is a lot of things you could do but you won't.” This kind of a clerk we will find growing old in the business. and he will be slow in getting an advance. He is the fellow that watches the clock. He is the fellow that is Satis- fied with his job, and all he hopes is for it to hold out. Give me the clerk with the spark to him. He is the fel- low who some day will be signing the checks. fellow who goes after things some. other Everything comes to the what success I have attained I owe to the fact that I always have my eyes and ears open, and never miss an opportunity to read any, and everything I can get hold of that has any bearing on business building, and I am always ready to apply that gained from read- ing, and contact with different people. To-day is the day of the “special- ist.” A man takes up a special line and follows it up until he has be- come perfection in his line, although the more we know about things in general, the better we become in our specialty. It is not possible for us all to be specialists. Some must have a general idea, like the doctor who follows up general practice, and like the groceryman who has to know, or rather have a general idea of every- John I. Bellaire. fellow is waiting for. Nothing pays better to all of us than to be courteous. Take a clerk who is courteous to his customers at all times, and I will show you a “comer,” and an “is ’er.” A pleasant word costs nothing and it may mean a whole lot to us. Remember that bread cast upon the waters returns after many days. No matter how badly the other fel- low does his work, we should do ours right. In taking up the last point—a thor- ough knowledge of our business. TI wish to call attention to the fact that to make any progress at all, one must have a thorough knowledge of one’s business. Make ourselves perfect inasfar as we can. And right here I wish to add that thing in the grocery store, and the general store man the many lines that go to make up his mixed stock. Now, the better knowledge we have of our stock, the better we will know how to buy, and the more money we will make, The better knowledge the clerk has of the different lines, the better he will know how to talk them to the customers, the more sales he w’'ll make and the more he will be worth to his employer. To acquire this expert knowledge we must take up one thing at a time, and thoroughly digest it, and so on. If we follow out this line it will not be long before we become an authority. The many different articles that go to make up the stock of the average general store are as a rule under coy- October 6, 1915 er, that is—we know the cost and selling price, but do we know their real quality, their real efficiency, or their real value? We must know all these points or we are not what we should be as a salesman. Right here I wish to add that boys ‘behind the counter are commonly called clerks, which in many cases is what they really are. May I ask what are they? I believe the pay envelope would contain a larger amount of cash pay day _ if they could change their style from clerk to salesman. They can do this, it is up to them. The value of our service depends upon how valuable we make them. The weak spirit has no place in the makeup of the successful merchant. One step at a time—one thing at a time is the right idea to become pro- ficient and every step in the right di- rection puts us that much nearer the desired goal. Then business first, that takes in a lot—and it takes out a lot. Busi- ness first every hour of the working day. Talk business, act business, be business. Few men can mix up out- side attractions with business and make the business pay. The princi- ple applies to us. Talk the play the night before. Talk the game out the night before. But when we get on the job in the morning, forget every- thing but the job. In other words. business first. Be ashamed to be ab- sent. Whenever we feel a certain pride in being late on account of the night before, we're going back. Then speak the truth. There is money in it. The liar does not last. The truth builds. It makes the come-again customer. De- scribe faithfully, but attractively what we are selling. For instance, in sell- ing some peaches, it will not do to say they’re in a heavy pure sugar Syrup. They are not. Far better to tell about the syrup being light of body and most agreeable to sup. We can describe a second-class thing so that it becomes really good. Some of our best compound preserves are good and truly wholesome, but if we commence to shoot off about “compound” we chill the buyer. Pre- sent the truth attractively. Here is something a bit personal. When the store door was__ locked Saturday night, and we know that it was a poor day, how did we feel? Did we feel a bit put out, or did we sling on our coats and go home as happy as though the day was a hum- mer? Now, these are searching, prac- tical questions. But their honest an- swer tells our attitude towards the company. If we are in the put-out class of fellows, we are safe. If we are in the different class, we are a doubtful Proposition. Because, n> man can do honest, faithful work un- less his heart and soul and feet and hands are in that work for all he is worth. Never mind the pay. For the love of goodness, don’t work for the pay we’re getting. If it’s $10, fit ourselves for the $20 man. How in the world are we ever going to com- mand $20 a week when we're only giving $10 worth of service? We ought to see the point, Then the ey ©  ey © October 6, 1915 MICHIGAN TRADESMAN. Grocers Everywhere are now getting ready for their big yearly bid for coffee business— for turning their stores into coffee-selling power stations by participating in this event Vt: nonsTang Wy GY Cemuigrennant 7 As, ae HIS great annual campaign for enlight- ening the public on the true facts and B merits of coffee was inaugurated just a : | year ago, with results whose momentum | has carried right straight through the year. For this year’s Week, Oct. 18 to 23, the | window displays, store pennants, slogan cards, poster stamps, and above all the | coffee book for free distribution by the | grocer to his customers, have even greater __ attractiveness and educational and selling - value than before. Your coffee wholesaler or roaster will | furnish you with all the display material and do everything to help you trim your store to best advantage, to get your coffee stock in best possible shape, and to advise you how to make the most of your coffee week opportunity in every way and for permanent results. This design represents only the window trim, and of course the striking color scheme cannot be shown here, but must be imagined. Your hearty co-operation in this movement is urged upon you, with every assurance of invaluable results, by the National Coffee Roasters’ Association 56 Front St. INR, NEW YORK 35  in. 36 fellow with the overalls, look out for him. Maybee has has got a $5 bill to spend in less time than it took us to sell her ladyship a bottle of 10 cent stuffed olives. Treat him like a millionaire. May- be there is seven of them at home to feed. That is our man. Nail him. And be good to the woman who brings a big basket, and has the money in her hand to fill it up. It is nice to wait upon retined people and give them strict attention. But he is the big valuable business fellow that can give the poor man and the poor woman equal attention. Often a woman will land at the counter with several bundles. Do not wait until she asks you to wrap them to- gether for her. Suggest doing it yourself. It shows a nice, courteous consideration. Do not let the wom- an struggle with a basket of goods if she drives up in front of the store. If the young one is crying ask the mother if you may give it a stick of candy. Fish out a chair where you see an individual of weariness or old age. Little things these are, to be sure, but big friendship-binding fac- tors. Many a corner is turned until the customer gets to the store where “that accommodating clerk works.” Put these little things into practice. It takes no special talent; no extra labor compared to the reward. My first mercantile experience was in a corner grocery in a farming com- munity. I made it a point when | saw a farmer’s wife drive up to the store to step out, tie her horse or team, carry in her butter, eggs, and farm produce, then put her groceries in her buggy or wagon and untie her horses when she was ready to go home. It was not long before there was a contest to get to our corner. Our trade greatly increased. It does not pay to stand still. That is figura- tively speaking. A business can not do it and remain a big investment a great while. A young man can not if he intends getting the best out of himself. A beaten path is easier to travel along than a near cut through the woods. Keep thinking. That is what our brains were placed in our heads for. We should try to figure out a better way to handle the de- livery or a more convenient arrange- ment for our shelf and counter stock. Is the cash register in as handy 4 place as it might be? If the tele- phone was moved in a more conven- ient place, would it save steps and time? Look over the stock for im- provements and suggest these things to the head. The boss hes more on his mind than we think. We should cut out personal talk, never be guil- ty of letting a customer hear us dis- cuss a fight or game, a show, or any- thing personal or foreign to the busi- ness, when we are back of the coun- ter. It is the worst of taste. Occas- ionally we give offense without knowing it. My whole object in writing this article is to try to assist some one to be a better clerk, a bet- ter merchant. If anything pinches size ourselves up. I hope it may be MICHIGAN TRADESMAN the means of making some one a bet- ter salesman, a better business man, a better man altogether by follow- ing up and carrying out the sugges- tions it contains. We should keep a clean counter, do not leave a sheet of paper on the counter. Put the remaining bags back in the rack. After showing samples place them back on the shelves. The same with any of the goods in stock. Yet we should always have a neat counter display, and we should change it often. In connection with this let me im- press upon you the importance of keeping the scales clean and adjust- ing them every morning. This can be done in a few min- utes every morning. The effect of the shining scale on the buyer is good. Do we know there is an art in dis- posing of samples. Never throw them into the order box. Handing one to a customer along with a word or two about the goods is better. It suggests importance. It asso- ciates more directly the store with the goods. The impression is good. Handing them out is more of a com- plimentary affair. The fact that it has to be carried home and in a measure taken care of along with our apparent consideration gives it weight. Make the most of samples. They cost us nothing. Then we should be bigger than .our job. Then we can make the job as big as we are and draw an increased sal- ary. If our job is bigger than we are, we are bound to be swamped. Some young men labor under the impression that they are not being paid enough, and under that false opinion lie down and decide not to work so hard. Their job is bigger than they are. We no doubt have wondered why this fellow has risen from obscurity to the higher position in so short a time. He was bigger than his job. He put his whole soul into his work. He tries to do more and bet- ter work than anybody else who ever before held the job. He is not afraid to do more than he thinks his salary requires. He who tries to measure his own orbit and fixes the amount of work he thinks his salary is worth never succeeds. The fellow who gets up and does things, and does not think of salary and time, but of his job, is the one who makes a success. Find an opening that has in pros- pect a reasonable success, and then adapting ourselves to the circum- stances that surround our _ jabors, bend — everything to achieving success, and we will soon be up where the traveling is easier. I have work- ed in stores with clerks who have had the habit of being sick. A little headache, a touch of something, puts them out of commission and they have to go home. It gets to be a habit. They think they are sick, and pretty soon are able to persuade themselves that they are really in bad shape. It 1s an un- wholesome habit. Just keep busy enjoying life, taking big full breaths of fresh air and tackling the work of the day with an optimistic en- ergy, will we feel so good that even a doctor can not make us believe we are sick, unless something really has gone wrong. The sick habit. Do not get .t It does not pay. We should not be afraid that our efforts will not be appreciated. If we are one of the class who have to be patted on the back every time we get once around the track before we can make the trip again we will never win the race. Work well done, done the best we know how, does us so much good that we can afford to let the other fellow suffer by lack of not having seen a good thing. The man who makes a success in life is the one who develops indi- viduality in work and plans, who as- sumes his responsibilities cheerfully and hews to the line in cutting out things that way. The good salesman is not always the one who runs up the largest sales record at the end of the day’s busi- ness. In fact, very frequently the record of his day’s business is not shown by the figures of his sales- book. But every dollar's worth of goods that he does sell is placed with satisfied customers who will again be seen in the store. A satisfied customer is better than a large sale made. Do we know what it would mean if we could make one friend for our store each day for a year? A little personal work among the peo- ple who come in will go a long way towards accomplishing that desired end. It is a short cut to an increase in the pay envelope. Good salesmanship is the art of finding out what a customer wants and then using a knowledge of mer- chandising to satisfy that want, Some clerks are only slot ma- chines. They know absolutely nothing about the goods they hand out. They should use their dome pow- er and study the goods. Know what is best for the tomer and why. ir cus- “He’s a good salesman.” That’s a good reputation to have, many a customer that balks and puts off the shops around will talk about us as a “good salesman.” She admires our interest and our ability—and she will give us a chance to sell her. A good October 6, 1915 salesman, we must remember, js highly respected by a customer Why? Because first of all he knows the goods. He knows what puffed berries are like. He tells the dif- ference between Oregon and Califor- nia prunes. He tells the mixed te drinker what she may expect wher she switches off on Ceylon. He knows whom to sell importe: oil to and whom to sell domestic 0} to. He doesn’t say, “Shall I send yo renovated butter or creamery but ter? He knows. “He’s a good sales man.” We should avoid being a parrot talker who rattles off to a customer sixteen things in just sixteen sec onds. Might just as well save his breath and the customer’s nerves. Only in this case the nerves ar of more consequence, If we are guilty admit it—to our- selves. Thank this article for calling our attention to it. Things that count are, first—know the goods. Second—put intelligent energy back of the sales. Herein lies the secret of selling, boiled down, concentrated, condens- Its Loose Leaf opens like a Blank Book Write us EP OOsEJEAF GRAND RAPIDS, MICH. SHELDON AND OAKES GRAND RAPIDS, MICHIGAN. ECZEMA 4ND AL SKIN AND SCALP DISEASES Puritan Plaster Method for External //' CANCER REMOVAL f Interested persons are invited to investigate our methods of treatment. Prompt and permanent relief must be accomplished before settlement is made. —— A. T. HOXIE, M. D., Supervising Physician ALVAH BROWN, S. V. MAC LEOD, President Secretary JESSE J. FOX, Superintendent Send for Cancer and Eczema Booklet ins WY, UN BEAM === —= vase mane. Giza combining style, finish and quality, Send for it to-day—NOW. “‘Home of Sunbeam Goods” A large assortment of attractive patterns, BROWN & SEHLER CO. eZ Sunbeam Mackinaws specially selected materials correct in every detail. ! A better idea of the line can be obtained from our winter catalogue. Grand Rapids, Mich. ot  og October 6, 1915 ed and epitomized. Both are equal- ly vital—both are necessary to suc- cess in modern retailing, A merchant is logically a purchas- ing agent for a certain community. His remuneration is represented in his profits. We are numbers of his staff. We owe to the buying com. munity the same respect and atten- tion that we would accord the Presi- dent of the large corporation that we are working for. We should real- ize this at all times and try to serve our customers accordinely. This is no idle theory but reason- able facts. Enthusiasm is a mysterious force that compells one who is honest in his convictions to do things. Immune ourselves with this migh- ty force; it does not cost anything. In fact, it is about the only thing in this world that is not locked up. It suggests to us the possibilities of our becoming a merchant ,and with this inspiration we work and. such work), and before we know it, the week, month and year go by, and so absorbed are we in our new pur- suit that we never have time to brood. Our work is intelligent play. We begin to solve problems that we never understood, and every ounce of effort and strength is taken up by our work, and then is it any won- der that our work not only satisfies us but our employer and his custom- ers as well. One of the hardest things that a forceful, ambitious, energetic, brainy young man has to overcome is his inability to adjust himself to the per- sonalities of those who differ from him. Thousands of tons. of wasted every year in business insti- tutions by young men who cannot adjust themselves to their superiors. energy is- MICHIGAN TRADESMAN 37 I do not mean to say that when an employe fails to adjust himself to his employer that the company is wrong in the point for which he fights. He may have a plan which is far su- perior to that of his employer. He maye be in advance of him in many ways, just as his employer is cer- tain to be very far superior to him in other things. Both need to make sacrifices. Both need to make an effort to adjust themselves to one another. 3ut the young man must try to remember that he is the one who must do the most adjusting. Harmony must be maintained, and harmony cannot be maintained by one man unless he has a personali- ty of commanding strength. It is certain that no executive can adjust himself perfectly to all per- sonalities in his institution. He is bound to be blessed for some things by some and damned for those things by others. If I may be permitted to use the phrase, “What is one man’s meat is another man’s poison.” Life is an adjustment. Laws are merely the crystalized opinions of the majority of people forced to preserve _har- mony. In business institutions rules and regulations should be made for this one purpose. Every employer and every employe, no matter how high or how low, should ask himself this one question before speaking any word or doing any deed: will this word or act of mine add to or subtract from the harmony of the institution? More than one man has had_ to solve this problem for himself. Employers are too often ignorant of this point and fail to properly convey the necessary lesson. Perhaps this article may assist some one. OFFICE OUTFITTERS LOOSE LEAF SPECIALISTS Co. 237-239 Pearl St. (near the bridge) Grand Rapids, Mich. The suggestions are true. absolutely I have learned the lesson and have paid the price, and tuition in the school of experience, if any one in- sists on knowing, is almighty expen- sive. John I. Bellaire, Blaney, Mich. S f e ee afety First Can’t Keep House Without the ° ° Tradesman. in Buying Grand Rapids, Sept. 28.—Please find enclosed $1 for renewal to the Tradesman. We cannot keep house without it. I am not one of the orig- inal twenty-six but for twenty-five years the Tradesman has found its way regularly to my home. The writer, who makes the entire State, finds it a very valuable advisor, as the information given on page four often puts me in touch with new cus- tomers and changes in the trade which are valuable aids to a man who covers the whole State. I am not alone in this matter of Trades- man appreciation. My good wife also likes to read it and will-let all else go until she has gone through it from cover to cover. So I guess it’s a safe bet that we need the Trades- man. Let it come right along, with the hope that you will be printing the Tradesman for the next twenty- five years and that I'll be here, also, to have the pleasure of reading it. John J. Dooley. SAFETY in Buying means getting the goods and the quantities of goods YOU can sell ata profit. It means know- ing what to buy and getting it at the right price. You can be safe in buying when you buy from “Our Drummer.” If you haven't the cur- rent issue handy, write for it. Bell Phone 860 Citz. Phone 2713 Lynch Bros. Special Sale Conductors Expert Advertising—Expert Merchandising 28 So. Ionia Ave. Grand Rapids, Mich. Butler Brothers Exclusive Wholesalers of General Merchandise New York Chicago St. Louis Minneapolis Dallas 139-141 Monro. St Roth P UKAND RAPIDS 5 G. Patented Jan. 19, 1915 ' Prof. J. B. Roche taking usual elec- tric treatment before retiring LIVE AGENTS WANTED Be your own master. vertigo, apoplexy, neuritis, rheumatism, gout, ber, tne majority of these troubles are c It is by pouring this vitalizing current off and overcomes such diseases. life once every twent giving energy the natural vitality is added to, become as strong and vigorous as ever. It Burns Up That Fat, Dead Tissue and Reduces Your Weight ans to one wanting in vital strength, or suffering prostate gland trouble, or varicose veins. ! The Roche Electric Hygienic Machine should be in F Throw on the switch. Do you realize what this machine me from nervous debility, insomnia, Send for one of our booklets at once. every home. Rev. J. J. Vogl, Pastor of St. Machine Co., L. Hamilton, Manager of the Alab. Lumber Co., F. I. Nichols, P of the Dennis Lumber Co., Retting, of Evans The Roche Electric Machine Co., City. There are no wires to connect. Over 150 Machines Are Now in Use in Some of the Most Prominent Homes in Grand Rapids Mary’s Church. W. FE. Elliott, President of the Elliott : Judge C. W. Sessions, Judge of U. R. Refrigerator Co., W. W. Huelster, R. P. Tietsort, President of the Royal Furniture Co., President of the Michigan Trust Co., C. J. Van Etten, Secretary of the Michigan Trust Co., astine Co., W. E. Cox, Partner in the Nichols & Cox artner in the Nichols & Cox Lumber Co., E. E. Dennis, President Secretray of the G. R. Paper Box Oo. J. fr, ause of the Hirth-Krause Shoe Co, From W. T. Petty, Manager of the Chicago Meat Co., 132 Division Ave., South Grand Rapids, Mich., Aug. 2, 1915. Gentlemen:—Enclosed find my check for $40, in payment for the Roche Electric Hygienic Ma- chine which I purchased some time ago. I am glad to add my testimonial to that of others. through the excellent results I have abtained through the use of your machine. And I want to say right here any one suffering from rheumatism and lumbago as I have f i your machine a trial, after having been shown what it has d relief. I will admit I was skeptical at first, as I have tried treatment convinced me that there was som machine now four weeks, & Retting Lumber Co., S. Kr: or years, and will' hesitate in giving one for others, hadn't ought to get any so many so-called cures, ething extraordinary in your machine. I have used the and the results obtained are wonderful. I have reduced my weight and the pains have left my back and limbs. And I have this to say, I would not take a thousand dollars for the machine if I could not get another. Wishing you success, I remain, Respectfully, LET US SHOW YOU THIS MACHINE. ROCHE ELECTRIC MACHINE CO., Grand Rapids, Mich. CALL AT OUR OFFICE. Help Nature in Her Fight Against Disease and Pain |_30 Days’ Tria | The Roche Electric Hygienic Machine For Medical and Home Use Don’t be a slave to diseases such as paralysis, locomotor ataxia, lumbago or hardening of the arteries. aused from poor circulation and lack of proper exercises, of electricity into the system that our machine wards It stimulates the circulation and fills the ailing parts with y-four hours, so that as they gradually become Saturated with its health- increasing day by day, until the afflicted parts | 30 Days’ Trial | Remem- Everything is in readiness. é S. Court, C. H. Leonard, President of the hae ee L. H. Withey, 3s But your first (signed) W. T. PETTY. Complete Electric Toilet Sets. Rooms 515-516 Ashton Bidg., or Phone Citz. 38133  38 MICHIGAN TRADESMAN October 6, 1915 p> “Sas LAE | ¢ ba>)—_—__~<2"| | A WATER EXCLUDER pe. e : = ue ZREVIEW OF THE SHOE MARKET The Shoe that Wins Favor in the Wet Weather Season Lie = | ie Rough Rex Shoe ‘ ; LZpdg Lee Stock No. 4760—Price $2 65 Licensed Retail Store Shoe Sales- men. That retail shoe salesmen should be examined and licensed before be- ing permitted to fit shoes was advo- cated by a speaker at the annual convention of the Michigan Retail Shoe Dealers’ Association held last week in Detroit. The gentleman who made this statement was talking on “Feet, Their Structure and Care,” and his remarks were listened to with especial attention, particularly his statement that salesmen should be licensed. “More than ever before,” the speak- er said, “people are beginning to realize how important it is to take care of their feet, and more than ever before are they seeing to it that only a salesman that knows his business waits upon them when they come into a store to buy a pair of shoes for themselves or for their children. The fly-by-night salesman who sells shoes to-day because he hasn’t any- thing else to do and to-morrow flies to other fields is doomed. In his place must of necessity come the man who knows something about feet and their needs. A shoe salesman must be as efficient as a doctor, for a mis- take on his part may mean suffering ever after. “A man may buy an ill-fitting suit of clothes, he may buy a hat too small or unbecoming and no ill ef- fect results, but when a man or wom- an buys a pair of shoes that are too tight, too short, or that do not fit their particular foot, a world of trou- les begin for them. Of course, it isn’t the clerk’s fault all of the time. We must consider the buyers de- mand style and fashion and not com- fort and ease. This is the salesmen’s greatest source of worry. But the salesman who knows his business can easily get out of it by convinc- ing the man or woman or child that it is against their health and comfort and ease to take the shoe that does not fit merely for the sake of style.” No member of the body is subject to so much hard and necessary ser- vice as the feet, and great loss would be avoided and greater comfort af- forded if all retailers and their sales- men would inform themselves, even in a rudimentary way, of the anat- omy of the foot. Many successful dealers and salesmen have studied the anatomy of the foot and thus per- fected themselves in their chosen avocation. Every retail should do the same. shoeman Laws have been passed in several States recently placing chiropodists under the supervision and regulation of the State Board of Health. A news report in last week’s Retailer told of the world of the Ohio State Medical Board and of its intention within a few weeks to announce its tules and regulations affecting the practice of chiropody in that State. Among the requirements is that a person desiring to enter the profes- sion of chiropody in Ohio must upon becoming a student have an educa- tion equivalent to that which would be acquired by spending two years in a high school, and before being ad- mitted to practice must show a di- ploma from a regular college of chi- ropody, involving a course of two years. Practitioners will be given the title of Doctor of Chiropody. It is but a step from chiropody to the work of the salesman who recommends and fits various appli- ances for correcting or alleviating foot troubles and prescribing certain types of shoes for deformed feet. From this we go to the ordinary work of the average salesman in his daily work of fitting regular shoes. When this work is carelessly done great in- jury often results and the customer perchance may suffer to such an ex- tent that the services of a skilled phy- sician are necessary to restore his health, The suggestion has before been ad- vanced that shoe salesmen should be examined and licensed before being permitted to fit shoes. The signs point that way. It may be years be- fore this action js taken, but if the people want state laws of this char- acter, believing them necessary as a matter of protecting their health, such laws will be enacted. In the meantime. it behooves every retail shoeman to make a deeper and more careful study of his business, to become more efficient in his daily avocation, to know his work more thoroughly, to become a student and teacher and thereby render greater and more expert service to the public he serves.—Shoe Retailer. A Real Actor. Mrs Beaton was walking through the park recently when two ragged, dirty little boys who were playing near by stopped her. “Say, lady,” called out the elder ot the two, “me kid brother does fine imitatin’ stunts. Give him a dime and he will imitate a chicken for youse.” “What will he do—crow?” queried Mrs. Beaton. “Naw,” replied the boy, “no cheap imitations like dat, ma’am. He'll eat a worm.” Exactly as illustrated. Cut from our own tannage— Wolverine Stock— a close fibre leather filled with preserving and waterproofing oils, carrying a heavy double, waterproof sole, full bellows tongue, six eyelets, plain toe. The nearest waterproof of any leather shoe made. : oe made with 8, 10 and 12 inch tops, at $3.00, $3.50 and $3.75 respect- ively. Send for sample case. HIRTH-KRAUSE COMPANY Hide to Shoe Tanners and Shoe Manufacturers Grand Rapids, Mich. Made Expressly For Tender Feet No. 8271—Men’s Vici Kid Bal, Best Quality; Flexible Oak Sole. Goodyear Welt. SOFT TIP. Let us send you a sample case of these shoes You will find them quick sellers Rindge, Kalmbach, Logie Company ‘Makers of Shoes that Wear” Grand Rapids, Mich. “se eg a  ag vat x October 6, 1915 Gabby — From Grand Rap- ids. Grand Rapids, Oct. 5.—The Octo- ber meeting of Grand Rapids Coun- cil was called promptly at 7 o’clock Saturday evening, with Senior Coun- selor Herrick in the chair. The fol- lowing applicants for reinstatement were balloted on and elected: A. A. Peters, of 47 Carlton avenue, repre- senting the Brown Seed Co., and Robert VanderWeyden, of 459 Fuller avenue, representing the Rumford Baking Powder Co. Mr. Vander Weyden had allowed his membership to lapse owing to the failure of his mail reaching him, notifying him of assessment No. 128. Herman Sheffer, of 618 Crescent street, was initiated into the mysteries of the fraternity and is now one of the vast army of U. C. T. boosters. Many important matters were brought up at the meeting, among which was the launching of a cam- paign for the increase of membership. A committee of five was appointed to inaugurate a system whereby every commercial man living in the city who is not a U, C. T. will be reach- ed and an effort made to enlist him in the army of the U. C. T Another important matter was that of Senior Counselor Herrick instruct- ing Secretary Rockwell to write a letter to each member employing traveling men asking them to give a U. C. T. member the preference when putting on new men. Where could you find a bunch that are harder workers or better boosters for their home town than a bunch of U, Ts? About 10:30 a recess was declared in order to allow every one to par- take of a little spread tendered to the members by eight of our good brothers, A. N. Borden acting as offi- cial bouncer. The lunch consisted of sandwiches, dill pickles, coffee and lots of good news from G. W. Fer- guson, fresh from a trip into Cana- da. As Fred De Graff is a member of one on the cheese day commit- tee he took it upon himself to give the best of attention to the cheese sandwiches. After lunch a box of line cigars, a present from Joe Ma- jor, was passed around and, after the atmosphere was properly blued, the meeting was called to order and the rest of the business finished, the meeting closing about 11:30 p. m. Some session! We must hand it to Senior Coun- selor Herrick for being some dis- ciplinarian Saturday evening and also to the boys who became peev- ed when square corners were in- sisted on. It is only the first rudi- ments of militarism boys, so prac- tice on turning square corners, as we haven’t any traffic cops. Safety frst! We were very much surprised to learn that one of our most loyal members at one time, now a mem- ber of the Detroit Council, threw the hooks into one of our members to the tune of 10% per cent. As a result of the avaricious conduct of aforesaid brother, he was sentenced to be shot at sunrise with a little “Wilson.” Dr. G. W. Ferguson and wife left Sunday evening on the 5:15 for the West, their objective point being the Panama exposition. They will go via Chicago, Kansas City, Denver, Colorado Springs, Glenwood Springs and Salt Lake City. Returning they will come via Los Angeles, San Diego, Albuquerque, Williamson and the Grand Canyon. They expect to be gone about a month. Doc has promised some _ interesting letters from the Coast and we will wait ex- pectantly, R. J. Ellwanger, of 1361 Logan street, representing the J. W. Ladd Co., will leave Wednesday for Cedar Rapids, Iowa, where one of his firm’s factories is located. He expects to be gone about a week. MICHIGAN TRADESMAN John D. Martin contributes the fol- lowing item to Gabby Gleanings: “To which class of traveling men does James M. Goldstein belong— to those we read about in the joke books, or to the tight wad gang who never take their wives. with them over their territory, because the ho- tels will not grant them complimen- tary accommodations for the wife? Loosen up, James, take the good wife with you for a trip over your terri- tory and make it one of the pleasant events of the year, as many Grand Rapids traveling men do,” Mrs. Gertrude Ross, proprietress of the (Crystal Inn, at. Beulah. will keep open house through the winter months and any of the boys desiring a good home cooked meal will not go astray in making it a point to stop at the Crystal Inn. The first of the series of dances to be given by the U. C. T.s this win- ters will be held October 16 at their hall, 38 Ionia avenue, formerly the Peters dancing academy, The com- mittee promises some real dances and a stunt is to be pulled off at each dance. The floor is one of the best in the city and the music will be fur- nished by Tuller’s five piece orches- tra. Season tickets are in the hands of the committee who are offering them at $5 for a series of twelve dances. Those not having tickets will be charged $1 per evening. Ladies admitted free. Go to dance for 42c per evening. Get busy and secure a ticket. These dances are not for UL GC members exclusively, but for any of their friends whom they wish to bring and will vouch for. It is up to the members to boost these dances and work in conjunc- tion with the committee. Let’s sec if we can’t have something good to talk about under the head of the ‘good of the order when the season closes. The committee consists of C. C. Per- kins, J. Harvey Mann, J. A, Burr, £. Stott and A. P. Anderson. Don’t forget that we are out on a campaign to increase the membership of our Council and it is up to every member to get a new member. There are some real live councils in the State and they will get our goat if we don’t hustle. They will not only get our nanny, but also the $50 which is offered as first prize to the coun- cil getting the largest class between now and the Grand Council meeting. Dig in and get a new member even it you have to use chloroform. An ap- plication blank in the hands of a pros- pect is the brand of chloroform sug- gested. Those who sit by the fireside may realize that the U. C. T. is a fine or- ganization that will afford an oppor- tunity to meet with a fine body of men and that it extends protection when injury or death comes. steal- ing in to mar their happiness, but the man on the road learns afresh every day what those ever magic letters. U. C. T. means, so don’t let your membership lapse. Give it as much attention as your rent or other per- sonal affairs Assessment No. 129 is called and expires October 25, so bear in mind that it is not you alone but your fam- ily that is benefited. We understand that Operator Har- ry Harwood lost his view finder and as a result, had a little difficulty in finding the tops of the views in the stereopticon lecture. However, they look good, even though they were up- side down at times and John D. Mar- tin is to be complimented on suc- ceeding in keeping the lecture intact while working in conjunction with the pictures. However, Harry’s av- erage is above reproach yet, as he has given us some very good work on the screen. We need news to fill up these col- umns. Don’t forget yours truly when you have anything on your mind, L. V. Pilkington. cstintieimeiiaiiai ee ee 39 One of Our Most [LAST N2 18 No. 990 Gun Metal % Double Sole $2.60 No. 990 is one of our most consistent sellers. The extra width of the last makes it a fitter where other lasts fail. The shoe gives splendid service, wins instant favor in any community and will always be in style. The best argument in its favor, however, is its fitting quality. Sample gladly sent. THEY WEAR LIKE IRON HEROLD-BERTSCH SHOE CO. Mfrs. Serviceable Footwear GRAND RAPIDS, MICH. A Strong Shoe for the Price which is $1.90 Less 5% discount No. 2302 Black No. 2372 Tan You can get this good money-maker and others that you need if you will keep in touch with us. Grand RapidsShoe & Rubber The Michigan People Grand Rapids  40 MICHIGAN TRADESMAN A = C= = = So = =— ss == == ‘ 2 = = = ae A= ‘ - =_E eo =a AAS : 6 _ = c= = = = = —- 3 = a Ss = = = ir was = —e 8 , ; Grand Council of Michigan U. C. T. Grand Counselor—Walter S. Lawton, Grand Rapids. Grand Junior Counselor—Fred J. Mou- tier, Detroit. Grand Past Counselor—Mark S. Brown, Saginaw. Grand Secretary—Maurice Jackson, Grand Treasurer—Wm. J. Devereaux, Port Huron. Grand Conductor—John A. Hach, Jr., Coldwater. Grand Page—W. T. Ballamy, Bay City. Grand Sentinel—C. C. Starkweather, Detroit. Heuman, Grand Chaplain—A. W. Stevenson, Muskegon. Grand Executive Committee—E. A. Dibble, Hillsdale; Angus G. McEachron, Detroit; James E. Burtless, Marquette; L. N. Thompkins, Jackson. Next Grand Council Meeting—Traverse City, June 2 and 3, 1916. Michigan Division T. P. A. President—D. G. MacLaren. First Vice-President—F. H. Mathison. Second Vice-President—W. J. Manning, Detroit. Secretary rown. One Board of Directors—Walter H. Brooks, Chairman; Fred H. Locke, J. W. Putnam, J. E. Cronin, W. A. Hatcher, C. E. York, W. E. Crowell, C. H. Gall- meyer, Frank W. Clarke, Detroit. State Membership Committee—Frank H. Mathison, Chairman. and ‘Treasurer—Clyde E. Nothing to Complain about on Next Trip. (Continued from last week.) As I became accustomed to new sensation, however, I found it possible to offset it by shifting from one side oi the sled to the other, and was again beginning to take hope when a succession of jolts due to the sled striking the ties in rapid succes- sion, nearly knocked the breath from my body. Then began a series sof gymnastics that would test the ingenuity of the orneriest broncho; for surely no buck- ing mustang ever made more deter- mined efforts to unseat its rider and no cowboy of the Western country more desperate efforts to retain con- trol than I to maintain my seat and hold. High in the air for a moment, then swung from side to side like the pendulum of a clock, striking first on one runner, then the other, bounding again and again into the air like a rubber ball from the recoil, like a kite I soared at the end of my rope, like a kite I dived and rose again. With the increase in speed, the train began to pick up the snow, and small pieces of ice pelted me in the face, cutting the flesh like a knife. The suc- tion gathered up the snow from the sides and whirled it about my head in great clouds, completely blinding me. I could feel the warm blood trickling down my face, almost immediately to be congealed by the zero temperature. The pain soon became almost un- bearable. Time and again I was on the point of giving up, when mental visions of Roberts nearing his desina- tion gave me fresh courage and de- termination, and in sheer desperation I gritted my teeth and hung on. this When making the sled fast to the coupling I had dropped one of my gauntlets. Long before the exposed hand had become numb from contact with air and snow. At this stage of the journey, when trying to right my- self, I lost the other. It seemed like ages since we had left Glendale. Now, with both hands nearly frozen, the in- creasing bombardment of ice particles, with every bone in my body aching from the constant bounding and thumping of the sled as it Came in vio- lent contact with the ties, is it to be . Three-quarters of an hour later I had a signed order for nearly four thous- and dollars’ worth of supplies. Twen- ty minutes afterward the jingle of sleighbells announced a new arrival at the hotel, and Roberts, nearly froz- en and covered with snow and hoar- frost, came into the room. With a satisfied smile, he deliberately took off cap, coat, and gloves and made his way to the stove before he recogniz- ed me. I shall never forget his look of sur- prise, his astonishment, at finding me, whom he imagined still marooned at Glendale, propped up in an armchair beside the big, old-fashioned box stove filled to the top with roaring cordwood. Waiting a moment to let him recover his faculties, I said: “Well, Roberts, old man, any fur- ther quotations on Rio No. 2?” “Rio be blanked!” he exclaimed: then, like the good fellow he was, he warmly grasped my hand and con- gratulated me on my beat. Now you know why the handsled THE OLD HOTEL. The good old-fashioned country hotel That charged but a dollar a day! No extras there or tips to swell The bill that you had to pay. The beds were stuffed with bricks, it’s true, And the place wasn’t overneat; But oh, the victuals they served to you— Not menus, but something to eat! The old man sat and read all day, And talked with a Solomon air, While wife and daughter worked away And cooked for the boarders there. The beds were cold of a winter night, With a clammy, pneumonia cold; And a bath was a thing unheard of quite, And the carpets were worn and cold. But when it came to the question of food, How that old hotel did shine! What ham and eggs, what roast beef good, What four-story shorteake fine! ‘Twas run on the pie-and-plenty plan, And you went from the place replete ; They filled not the eye but the inner man— Not with French but with something to eat! Walter G. Doty. wondered at that I was ready to give up the fight—not for the order at Smiths Falls, but for life itself? Why not let go and end it all? The sharp blast of the locomotive whistle, signaling the station, made me hesitate. Two or three minutes more and I should be safe! Desper- ately I clung to the sled. “Two min- utes more!” I kept repeating to my- self. Then there was a sudden lurch as the rope parted on one side of the coupling, and I swung far out over the side of the rails. Two or three thumps as the sled struck the edge of the ties—and then all became dark. Ten minutes later I regained con- sciousness in the hotel at Smiths Falls. I insisted on being taken to the Wel- burn Lumber Company’s camp. But I found Welburn himself at the hotel. occupies the place of honor in my home. To me it emphasizes more than that wild ride from Glendale to Smiths Falls forty years ago; for from that very day began the constant advancement that has brought success in my chosen work. What about the boys whose sled ] had so ruthlessly stolen? Oh, after I had seen them on my next visit to Glendale they smilingly assured me that they had nothing to complain about. D. W. Fratcher. Copyrighted, 1915. —_—_+2.__ Pay large enough salaries to get employes with brains and you will not have to give up your own valuable time to supplying brains for your help. , October 6, 1915 Fell in the Syrup. During the maple sugar makin season in Vermont the teacher of rural school received the followin note: “Dear Mam: Please excuze Cyr William for not coming yistid which he would have done only was down to the sugar lot and he fe into a pan of syrup that had just been boiled down and which was stil! some warm but not hot enough to kill him. But he went in all over and mess you never did sc, hair and all. He had to go through three tabs of water and remane jj bed while I washed up his things So kindly excuze and he would some ruther you wouldn’t tell it that hy fell into the sap for the other boys would be apt to teeze him about i: and he is sensitive to teezing. Please find enclosed by Cyrus William a small bottle of our syrup for you Own use.” such a Hoping that the by Cyrus William” of that fallen into, cepted his discreet sence. syrup “enclosed Was NOL 2 part the teacher ac and maintained regarding his ab- “excuze”’ silence 222. __ If it’s easier to preach than to Practice it must be easier to be a clergyman than a physician. ‘Fireproof Hotel : 450 Elegant Raoms *1 per Day-up 5@ with Bath *2® per Day—up German Restaurant | Clark St. near JacKSOn Blvd. Chicago HOTEL CODY EUROPEAN GRAND RAPIDS, MICH. Rates $1 and up. $1.50 and up bath. Snyder’s Restaurant Popular Prices 41 North Ionia Ave. 4 Doors North of Tradesman Livingston Hotel Grand Rapids, Mich. Fine Cafe in Connection a Entertainment Every Evening  October 6, 1915 WORKING HAND IN HAND. Whether or not the Federal Trade Commission accomplishes much, such cases as the Kellogg case and price maintenance lend a peculiar interest to the recent decision of the Execu- tive Committee of the National Wholesale Grocers’ Association to work as closely in harmony with the Commission as possible, on the ground that it is a tribunal of greater potentiality than the courts, as the conservator of mercantile righteous- ness. There is a feeling in business, not only in wholesale but retail grocery fields, that there is a distinction be- tween law and morality in business practice and that, although courts have applied the “rule of reason,” what is needed is an even broader basis of adjudication as to their right- eousness than the courts can give. The law, for instance, may bar “trusts,” but it is common Opinion that there are “good trusts” and “bad trusts;” there are dangerous “conspi- racies” and there are rational agree- ments. The law can hardly distin- guish between them, but there is an abiding belief in business circles that a Government tribunal which will study facts in the light of cause and effect and the conservation of fair trading can suggest far more equit- able laws than those which now con- trol. Price maintenance can be painted with equal strength as a virtue and asaniniquity. It is urged by men who claim that price cutting is ruinous and perpetrates only the few fat fa- vorites, rather than to the trade at large. The fat favorites, with equal logic, contend that evolution demands that everyone have a right to build himself into a favored position and that systems which restrict him to the common level are wrong in prin- ciple. Which view shall obtain? Which truth shall the law recognize? Business men are by no means agreed that the law and the courts are ade- quate to-day to conserve both moral- ity and license. —__2+__ Iowa Retailers Favors Fixed Prices. The seventeenth annual conven- tion of the Iowa State Retail Mer- chants’ Association was held at Du- buque the last week of September. Resolutions were adopted as follows: Demanding enforcement of the Weights and Measures Law. Endorsing the work of the State Dairy and Food Department. Asking law restricting slaughter of calves. Favoring one-cent letter postage. Favoring rating system to be work- ed out and urged upon local asso- ciations throughout the State. Favoring passage of the margarine bill. Endorsing work and_ purpose of American Fair Trade League. Favoring law prohibiting discrim- ination of prices on trade marked and Nationally advertised goods. Favoring bill levying tax on busi- ness done by mail order houses in the State of Iowa. Endorsing work of Extension Divi- sion of Iowa State University. See ee re ren gear ep onan opaere spose MICHIGAN TRADESMAN Endorsing purpose of Greater lowa Association organized to push the sale and consumption of Iowa-made goods by Iowans. While several cities had sent dele- gations who had been instructed to bring home with them the 1916 con- vention, Iowa City took off the hon- ors. —__>+~+ After a great deal of discussion and beginning of a suit, J. P. Morgan has sent the will of Martha Washington, which was in his possession, to Jus- tice Keith, President of the Virginia Court of Appeals, to be disposed of at his own discretion. It was claim- ed that the will was taken from Fair- fax court house by a Union soldier during the war and bought by the late J. Pierpont Morgan. Virgin’a wanted the will and the State has an action pending to compel Mr. Mor- gan to return the will. Now that he has done so the matter is settled. —_2-+___ There are many opportunities for frauds in the moving picture business, as many perhaps as in any other line. The arrest of a man in. New York City brings out facts showing how a gang of moving picture pirates has made somewhere close to a half mil- lion dollars with counterfeit dupli- cates of films of a great favorite with movie fans. It is alleged the scheme was to rent the latest films on a one- day basis, then rush them to a pho- tographic printing establishment, where what is known to the trade as a “dupe” negative was made. —_2-~-<-___ Some ultra-fashionable women are reported to be leading around ani- mals to match their furs. One wom- an who wore a set of red fox furs had a small red fox on a leash, If minks, beavers, otters, bears and seals are going to be led through the streets the lady who has skunk furs will have to hunt up a pet skunk. If she gets on a crowded street car with the animal she may be sure of get- ting a seat, for every one else will suddently think of an important en- gagement at the next corner. —_+++___ Thomas St. John Gaffney, Ameri- can consul general at Munich, Ger- many, has been talking and writing too much and this exertion will al- low him to write “ex” before “con- sul general.” His resignation was asked for because he has been decid- edly pro-German in his utterances. American consuls are supposed to be neutral, but Mr. Gaffney, with his Irish name, has been German in his sentiments. He has also been rude to American citizens. —_+-+___ A New Jersey pastor who wants to get young couples to attend his church services is offering an induce- ment. He is going to have toys in certain pews in his church, the toys to be for the amusement of the chil- dren while the parents are listening to the sermon. Many parents claimed they did not like to bring their chil- dren to church because the little folks were restless. The pastor be- lieves the toys will keep the young- sters quiet. All-Round Advantages of the Euro- pean Loan. Kalamazoo, Oct. 5—So much com- ment has appeared in the public press on the fact that the French and Eng- lish governments are willing to pay as high a rate as 6 per cent. on mon- ey in New York, as contrasted with the recent English government 4% per cent. loan, that it would seem seme rather obvious facts are being overlooked, A short time ago, before the pres- ent loan was arranged and the Enz- lish and French governments were paying cash for their purchases here. the pressure on the exchange mar- ket forced the price of exchange to the unprecedented rate of $4.50 to the pound sterling. Low as this rate was, the volume of foreign purchases has continued to be so great that if the foreigners were to continue to pay us in cash the demand for re- mittances to New York must have driven the price of the pound sterling to a much lower figure than $4.50. But even at the actually establish- ed rate of $4.50, as contrasted with a normal rate of say $4.87, for the pound sterling, the English and French governments were actuplly paying a premium for immediate re- mittances of over 7%4 per cent.—ac- tually about 7.70 per cent. The effect of the proposed loan is to defer cash payment by the bor- rowers for at least five years, and within five years it is reasonable to expect that the present crisis will have passed, and that the payments presented by the proposed loan can be effected at the normal rate of ex- change, in which case the English and French governments will have saved by the present loan the premium of at least 714 per cent. which it would cost them to pay now in cash. But this premium of 7% per cent. spread over five years is equal to 114 per cent. per annum, so that while the governments pay about 6 per cent. for the money here, the actual cost to them is no greater than if they borrowed the money at home at 414 per cent. and remitted the money so obtained to New -York at the rates they would under those conditions have to pay for such remittances. Stated in another way, the effect of the loan is to give to the Ameri- can investor an opportunity to make an unusually favorable investment, our exchange market is relieved of the pressure of a very large amount of exchange which is of great import- ance to all American exporters, and, as shown above, the cost to the French and English governments is no greater than if they borrowed the money at home at 4% per cent. and remitted now. J. Walter Wood. ——_>-+-____ Sparks From the Electric City. Muskegon, Oct. 5—Dig out your overcoats, for Sparks from the -Elec- tric City cannot keep you warm, The Brunswick-Balke-Collender Co. has signed a contract for an addition to its factory. With this addition the Brunswick people will employ 300 more men. Speaking of hotels, we have not seen any mention of the Wigton House, at Hart, in the Tradesman of late. This is one of the most popu- lar hotels in Western Michigan. The Proprietors are Mrs. Hellman and Gus Rost—ladies first always in Hart. Mrs. Hellman takes charge of the dining room and, by the many smiles seen around the square tables at meal time, it seems as if the boys are glad to see Mrs. Hellman at the helm. Then there is dear old Gus, one of the largest hearted men in Michigan. He is there with the glad hand when you arrive and takes you to his hos- telry in his Franklin, which is some pumpkins. Gus is the buyer and, as we previously stated, the meals are fine. We must give Gus some credit, for he picks out the food at the stores. 41 The rooms are warm, comfortable and clean. This hotel maintains in- dividual towels in the washrooms. So let’s help a good thing along and boost for the Wigton. Milton Steindler. ——~+>>—___ If it were not jor the statistics of agriculture and industry, which show that a very considerable por- tion of the people of Indiana are en- gaged in gainful occupation, the im- pression might spread that the bulk of the Hoosier population is regular- ly engaged in doing honor to James Whitcomb Riley. It used to be a fa- vorite argument with those who de- plored the meager prestige which art and literature enjoy in this country that American theater audiences do not rise in their seats when a great poet or musician walks down the aisle, as they used to do in Europe for Verdi or perhaps it was Victor Hugo or Renan or Wagner. But it is doubtful whether many European men of letters ever received such lavish tribute, and it is certain that no European to-day receives as wide tribute, as Indiana has been pouring on its folk-poet for some years. The poet’s birthday is Riley Day in the schools, and the Governor of the State issues a proclamation as Presi- dent Wilson does for Thanksgiving Day. But either the poet’s birthday comes about once every other month or else there are intermediate festi- vals, for the impression is strong that some form of Riley celebration is nearly always under way in In- diana, not counting the pilgrimages to the Riley home, which are a reg- ular feature of the tourist’s sojourn in Indianapolis. That is as it should be. Indiana simultaneously destroys the legend that prophets are with- out honor, and that Americans 1a- bor under the Anglo-Saxon vice of being ashamed to show feeling. —_»+~-___ There is a good deal of sense and forcefulness in Elihu Root’s sugges- tion made before the Constitutional Convention that “impeachments are an antidote to evils in public life and should be made easier.” At present the impeachment proceeding is slow and cumbersome, and therein lies probably the principal reason why it has been resorted to so little in this State. If a man in public office is recreant to his trust there ought to be some sure, fair and quick way of demonstrating that fact and promot- ing his removal. It can be done by the impeachment route, and the pro- cess should be simplified and made easy of access, and that very fact will probably help a good many men to be better public officers than they would be otherwise. SS Oe Seek and ye shall find—this applies especially to trouble. Choice Comb Honey We sell Michigan Honey only, and in lots of 100 pounds and upwards. We guarantee safe delivery, and quality and grade as represented. Also extracted honey in 5 gallon cans. Let us quote you Prices f. 0. b. cars your station. M. H. HUNT & SON 510 North Cedar St. Lansing, Michigan  MICHIGAN TRADESMAN ETS Sy ‘Wy NN "~ b> W ( YY ” ) ae UGS “"DRUGGISTS.SUND 'Y sod} ind) vind) ected WiWy a TES| tty, (c(t: Mee J Yiu, WA ‘ eS VAN ASS Gi en UTTTT be Michigan Board of Pharmacy. President—E. E. Faulkner, Delton. Secretary—Charles S. Koon, Muskegon. Treasurer—George F. Snyder, Grand Rapids. Other Members—Leonard A. Seltzer, Detroit; Edwin T. Boden, Bay City. Next Meeting—Grand Rapids, Nov. 16, 17 and 18; Detroit, Jan. 18, 19 and 20, 1916. Michigan State Pharmaceutical Asso- clation. President—C. H. Jongejan, Grand Rapids. Secretary—D. D. Alton, Fremont. Treasurer—John G. Steketee, Grand Rapids. Next Annual Meeting—Detroit, June 20, 21 and 22, 1916. Michigan Pharmaceutical Travelers’ As- sociation. President—W. H. Martin, Orion. Secretary and Treasurer—W. S. Law- ton, Grand Rapids. Grand Rapids Drug Club. President—Wm. C. Kirchgessner. Vice-President—E. D. De La Mater. Secretary and Treasurer—Wm. H. Tibbs. Executive Committee—Wm. Quigley, Chairman; Henry Riechel, Theron Forbes. Drug Plants Not Unusually Profit- able. Although a large amount of money is spent annually for the importations of crude drugs, and the extermina- tion of a number of valuable native drug plants is threatened, Govern- ment specialists do not believe that the growing of drug plants offers any unusual opportunities for profit to the American farmer. Drug plants are subject to the same diseases and risks as other crops, and, in addition, knowledge of the best methods of cultivation and handling is less gen- eral than in the case of other and better known crops. In issuing a new bulletin, Farmers’ Bulletin 663, “Drug Plants Under Cultivation,” the De- partment of Agriculture, therefore, warns farmers that in order to have the cultivation of drug plants finan- ially successful in this country, the introduction of improved methods and the extensive use of machinery is probably necessary. Under these cir- cumstances the natural tendency will be to increase the production in the interest of economy. The demand for many drug plants, however, is so lim- ited that if large areas are brought under cultivation there is considerable danger of overproduction. Prospec- tive growers are urged, therefore, to acquaint themselves with market con- ditions before investing any consider- able sum of money in this way. On the other hand, the number of drug plants which may be grown in the United States is large. Many na- tive medicinal plants which are found in their wild state in a few sections have been successfully cultivated in situations far beyond their natural range. In suitable soil and under fav- orable weather conditions the follow- ing plants have done well under cul- tivation in numerous places in the Central and Eastern States, and, if the difference in climatic conditions is not too great will probably be suit- able in other regions: Anise, belladonna, burdock, cara- way, catnip, chamomile, conium, cor- iander, digitalis, dill, echinacea, ele- campane, fennel, henbane, horehound, pennyroyal, sage, stramonium, tansy, thyme. The bulletin already mentioned obtains specific instructions for the cultivation of each of these plants and of a number of others. In general, it may be said that many wild med- icinal plants are much more difficult to propagate from seeds than species commonly grown in gardens. More- over, in growing medicinal plants from seed it is much better to start the plants in a greenhouse or hotbed than to sow the seed directly in the field. Under any circumstances, the prepar- ation of the soil is of prime import- ance. A seed bed prepared by thor- oughly mixing equal parts of garden soil, leaf mold, well rotted manure, and clean sand will be suitable for the germination of most seed. The heavier the soil the greater the quan- tity of seed should be. Drug plants grown for their roots are usually harvested in the fall or early in the spring while the plant is still dormant. Roots collected dur- ing the growing season often shrink excessively in drying, which in all cases must be thoroughly done. Large roots are usually split or sliced, spread in thin layers on clean floors, and stirred or turned frequently. The process of drying may take several weeks, although the time can be re- duced by the use of artificial heat. Good ventilation is an essential in or- der that the moisture driven off from the roots may be allowed to escape. Leaves and herbs are usually har- vested when the plants are in flower. Picking by hand in the field is a slow process, and the entire plant is, there- tore, often cut and the leaves stripped after the plants have been brought in. Flowers may be gathered either by hand, which is a laborious method, or by devices similar to a cranberry Scoop or a seed stripper. In addition to the care and knowl- edge needed for the production of these medicinal plants, the grower must be familiar with market condi- tions. In many cases there is no local market for the product, and the grow- er should then send samples to deal- ers in crude drugs or the manufac- turers of medicinal preparations in order to obtain a price for his crop. Some growers who have been careful to maintain a very high quality in their product have succeeded in build- ing up a trade at a price a little above the prevailing market quotations. It is also possible to secure a contract for the sale of the entire crop in ad- vance thus ensuring a definite market. In general, the bulletin says, the growing of drug plants in this coun- try seems to be more suitable to well equipped cultivators who devote themselves entirely to it than to the general farmer who looks upon it only as a minor source of income. —_22+___ Boomlets From Bay City. Bay City, Oct. 5—The Knapp & Scott Lumber Co., one of Bay City’s best known corporations, will go into the hands of a receiver this week. Application will be made before Ref- eree in Bankruptcy George Marston. Liabilities are given as $33,000 and assets are scheduled at $25,000. The chief creditor is W. D. Young, of this city. Harry Butcher has bought an in- terest in the grocery business of I Chase, Gaylord. The business here- after will be conducted under the firm name of Chase & Butcher, John Falconer & Son, Lewiston, have sold their stock of general mer- chandise to John Golden, of Rose City, who will continue the business at the same location. T. Boilore, Alpena, who has been engaged in the meat business for twenty-five years, has decided to retire from business and will be suc- ceeded by Sjebak Bros. An instance of the office seeking the man is afforded by the election of Thomas Oliver to the office of Keeper of Parchments and Roll by Saginaw Council at its last regular meeting. The office is one of great importance and the members showed good judgment in selecting Tom to fill the vacancy caused by the resig- nation of Neb Recrem. Ernest Ames, Bay City, who has been working Northern Michigan for the Sawyer Biscuit Co., Chicago, has resigned his position to take the management of E. J. White’s grocery store, 923 Third street, Bay City. The firm of Geister & Jessmore, Alger, has been dissolved. William Jessmore retiring. A. A. Geister will continue the business. The new grain elevator at Ona- way, recently constructed for Arthur E. Starks, is completed and ready for business. In addition to the above, Mr. Starks has built a large hay and potato warehouse, which puts him in position to handle about everything the farmers have to sell. The busi- ness will be known as the Onaway Elevator Co. J. H. Kocher, Hale Lake, has sold his grocery stock to George Dube, of Long Rapids, who has taken pos- session. Mr. Kocher will return to Toledo, his former home. W. H. Stark, Rose City, has bought the meat business of Arthur Stimson October 6, 1915 and will continue it in its present lo- cation. Albert Carey will manage the business. W. T. Ballamy. ——_>++—____ Quotations on Local Stocks and Bonds. Public Utilities. Bid Asked Am. Light & Trac. Co. Com. 345 350 Am. Light & Trac. Co. Pfd. 108 111 Am. Public Utilities Com. 31% 33 Am. Public Utilities Pfd. .. 62% 65 Comw'th Pr. Ry. & Leget., Com. 50 Comw’th Pr. Ry. & Let., Pfd. 80 82 Pacific Gas & Elec., Com. 55 57 Tennessee Ry., Lt. & Pr., Com. Tennessee Ry., Lt. & Pr., Pfd. 21 25 Jnited Light & Rys., Com. 36 40 United Light & Rys., Ist Pfd. 67% 70 Comw’'th 6% 5 year bond 98% 100 Michigan Railway Notes 99 100 Citizens Telephone 68% 71% Michigan Sugar 58 60 Holland St. Louis Sugar 5 6 Holland St. Louis Sugar, Pfd. 7 8 United Light Ist and Ref. 5% : bonds 82 85 Industrial and Bank Stocks. Dennis Canadian Co. 70 80 Furniture City Brewing Co. 40 50 Globe Knitting Works, Com. 130 140 Globe Knitting Works, Pfd. 98 100 G. R. Brewing Co. 90 100 Commercial Savings Bank 220 Fourth National Bank 220 z G. R. National City Bank 165 170 G. R. Savings Bank 255 Kent State Bank 250 260 Old National Bank 195 203 Peoples Savings Bank Qctboer 6, 1915. eo. __—__ Digests It From Cover to Cover. Chicago, Oct. 5.—Although I am permanently settled in Chicago, | lock forward each week for ibe ar rival of the Tradesman and digest it from cover to cover. There are other magazines that I have subscribed for, but for right down good, solid news, information and intelligent reading, I prefer the Tradesman and would feel lost without it each week. Jack Deitrich, Secretary-Treasurer of the G, J. Johnson Cigar Co., made a flying trip to Chicago last week, and, with his Cook county represen- tative, visited the company’s jobbers in Chicago to book orders for Christ- mas packages. The results were very encouraging. C. W. Reattoir. ——_——-2——___ Bait. The attention of a taxi-driver was called to a purse lying on the floor of his car. He carefully looked around and then remarked confidentially: “Well, sir, when business is bad 1 sometimes put it there and leave my door open. The purse is empty, of course, but you have no idea what a number of people jump in for a short drive. I’ve had five within the last hour, sir.” UNIVERSAL CLEANER Great for the pots—great for the pans Great for the woodwork—great for the hands. ORDER FROM YOUR JOBBER candy. V More business for you means more business for us. No flies, no dust, no pilfering and no waste. Quick and easy service. We are special agents for this new silent salesman and to get them plac possible time we are offering it for a limited period with an assortment o We want you to have one of these cases because it will more th Ask our salesman about the proposition or write us for particulars. PUTNAM FACTORY, Candy Manufacturers Here It Is! SIZE 32 inches long 14% inches high 8% inches wide A Practical Sanitary Showcase for Bulk Candy Far ahead of globes and jars. ed with our trade in the shortest f ten pails of our best selling an double your candy business. Grand Rapids, Mich. ae ef it ~, ur Cae enema  Saf ef jt ~ ur de ERG ETS Oe EE October 6, 1915 MICHIGAN TRADESMAN 43 Prices quoted are nominal, based on market the day of issue, Acids Mustard, true 900@9 50 I , ee DOCAC ois ccc ec Meee |. Mustard, arti! 5 50@5 75 iron, elo. ....... ¢ a : ele Segoe lacas Neatsfogt ... 2... 0@ 80 MG 2.5... ea @ 80 : ‘arbolic Olive, pure .... 250@8 50 Myrrh ...... : @ @ftrig (|...) Olive, Malaga, N ica) = % ur Muriatic yellow ‘ 1 55 oo ooa 1 J Soeace @iGcs Onium ..... |. @ Nitric Ol ats : @2 75 Ome a. oO Gu toe. 2.8 : Sulphuric ..._... 214%, @ 5 Oeaae Sweet | 3 oon ss Reet eodors'a 2 ine Tartaric ; moece -»» 56@ 60 Organum, pure a Go = = °° I mmonia Origanum, com’l 75 Water, 26 deg. .. 6%@ 10 Pennyroyal 2 25@2 50 —— Water, 18 deg. .. 44%@ 8 Peppermint .... 2 75@3 00 Lead, rea Gy. 7 @ % maton 16 deg. .. 34@ c Rose, Be oe 14 50@16 00 io white dry 7 @ 7% | Yarbonate |_|... tosemary Flows 1 50@1 7 4ead, white oi 7 @ ik We extend to all our customers and friends Chloride ...... Ooo Samed oo Ochre, vollaw bhi 4 @ ie leans eee a 7 oe ri Pua yellow less2 @ § i : : : € Ss, rue @11 MW secu cee. ean 4 an earnest invitation to see this line soon so that me easy 21 $9 Sassafras, artif' @ 60 Red Venetn but 2°99 4 Fir (Oregon) ... 40@ 60 Spearmint ..... a eae te one, a : WORD <... 2... @1 00 rmillion, Eng. 1 25g we may have the advantage of sufficient time to a be See: 4 0@4 25 Vermillion, “Amer. Bg 30 eee eee Ato ar, Us cue 0@ 40 niting, eo ey ave ne 4 a Elervice _umpentine, bbls @ 46 eS wees s Ss ? ian a orders car ‘ urpentine, less 53@ 58 » H. P. Prepa. 5@ areful attention and be able to oa Sole ee see 70 @ 7 Wintergreen, true @5 00 2 are Gill ch ane pena ce i bs a Wacrerects sweet Insecticides niper ........ MECGIE 2. cou. 3 25@3 50 acon 1 em comp etely. Prickley Ash @ 50 Wintergreen, art 3 00@3 25 Arsenic ae es 6@ 10 Wormseed .... 50@4 00 ane Vitrol, bbl. @ 8% " : a Wormwood 1... 400@4 25 flue Vitrol less 9@ 15 ur sundry department has been unusually Cassia (ordinary) 25@ 30 Potassium Hellebore, White’ °2 10 Cassia (Saigon) 65@ 75 ,,. powdered ...., - 17@ 25 : = Bicarbonate ..... o@ 5 I cE 2 306 0 busy since September Ist, and we respectfully ask Sassafias (pow. 400) @ 25 jichromate ...., 82@ is Lead Avsevats 1 on {2 Soap Cut (powd.) oe cesses 2 90@3 00 Lime and Sulphur —-* : : 3 co ae ne Carbonate ....... 45@ 50 Solution, gal. 5@ 25 that you arrange a date with this department as . 0 ee es ae Paris Green ...! a0ga5 powdered ...... 42@ 45 aes 7 | | Extracts Chlorate, granular 47@ 50 p early as possible. We will make as usual a liberal Licorice powdarea 16 40 Cyanide ......... 3204 40 vie patia Fee ese a. 3 Acetanalid G 5 Flowers Peremanazanate 1 45@1 560 —=2° = 7 Oo -+--. @1 50 allowance upon the expense of the trip Arnica «sess sa es ND corre ces a oe & . Shamomile (Ger.) 65@ 75 Erussiate, red @3 00 Alum, powdered and Chamomile (Rom) 55@ 60 SUIDBAGG (2006... @ 30 SrOUneG ooo. 9@ 12 Yours respectfully = ee i Gime s trate ........ 2 97@3 10 ee Alkanet .......... 40@ 45 Borax xtal or _ Acacia, 2nd 21.1! 4@ bo BloOd. powdered” zug 25 powdered “... ge@ 1p : i ean f alamus ....0.... « 5 Jantharaudes 2 WU@S 75 Hazeltine & Perkins Drug Co. Acacia, Sorts’"1.” 30g 2 Hlecampane, “pw. ing 2) Calomel 02° 7 YP Acacia, powdered 30@ 40 Geuuan, powd. ‘lo@ zo Capsicum .....,, S0@ = 35 Alora @Bash. Pew) 2 25 Ginger, African, Carmine aig te Gaia 3 (aW4 v0 een ee we & owe oS 2 Cs Buds .... @ 4 Meee oe Pan) ta 6 Go Ge OU OU OUGha te — = Asafoetida ....... 60@ 75 pee Yes A Ti, eepared ow 8% : ,_ powdered ...... 26@ 30 Chalk Precipitated 7 Asafoetida, Powd. Goldenseal pow. 6 5007 00 Chloroform = aby 20 rs PULTE .e.eseeeee @1 00 Ipecac, powd. .. 4 25@4 50 Chloral Hydrate 2 gu@2 v5 U. S. P. Powd. @i25 licorice ......... lsw 20 Cocaine ..... 4 60@4 Ye Camphor ........ 56@ 60 Licorice, powd. .. 12@ 13 Cocoa Butter |. 55@ 3 aa eau ae 45 oe powdered 80@ 385 Corks, list, less 70% : S : @ 55 Poke, powdereu 2Uw 25 Copperas, bbls. . @ ol Bing 25.0.0 6... ae ibar 7d5q , “as 2SS a 5 The Tradesman’s Sworn Statement Gis, powdered -. (6G 40 Rhubarh, powd: Wei e Zophuam lowe ---- ag & DAVEE ... wc. @ 40 RKosinweed, powd. zs@m su Corrosiv e Sublm qZ 301 80 Made Under New Post l L Myrrh, powdered ,-@, 50 Sarsapariua, Hond. Cream Tartar .... 41@ 45 a aw Ooramd oy. 9 25@9 50 @round ..:..... 65 Cuttlebone ...... 4o@ 50 BOE eis ee a 7 a a. Sarsaparilla Mexican, Dextriné ....... 7@ 10 : 2 > eran. 00 © ( er 2046 35 es P $tatement of the ownership, management, circulation, etc., of sie 28@ 35 a es 00 33 aoe an a Py i0 ‘ ie Settescas: oo ‘ , 4 ° U THE MICHIGAN TRADESMAN, published weekly at Grand eas, powdered 49@ 6) Emery, powdered 5q 8 : ls i Tragacanth ae _ eS eee ee sh 4 Rapids, Michigan, required by the Act of Aug. 24, 1912. Nol @2 59 Valerian, powd. 45@ 50 ‘spsom Salts, less v0 4 , Tragacanth pow 1 25@1 50 eeu feb aa ne _ _. NOTE—This statement is to be made in duplicate, both ies ali er es Te oS lake White «... 13° 90 publisher to the Postmaster, who will send one Conia ihe Think Avontont Co BORG vaesnsrscnes 20@ aS Formaldeny. we lo is (Division of Classification), Washington. D. C., and retain the other in the files of the Leaves auc. powdered @ 2 Gambier de postoffice. Sage, powdered 55@ 60 Hird, is ........ @ ila Gebdine i i a ! He vo eee Canary 6211.68.68 DS Aiea sees: aS Editor—E. A. Stowe, Grand Rapids. ae powd. i ez oe Caraway . sy 20 ae ae ; : : E Sg ee ce ees . Ww! a .c ye * =o 9 Managing Editor—E, A. Stowe, Grand Rapids. eee as ao re Gan ay 40@. 50 Glauber Salts ‘bbl oth ; : So Vg . 2) 55 - A ie S. 3 a Business Manager—E. A. Stowe, Grand Rapids. ene, 2) fe ae 30@ 38 Coriander ae ay vw 13 Ce ae — lie 1B Publisher—Tradesman Company, Grand Rapids. Piet we sage ne eee ao 50 Glue, brown grd.” Wg 13 ‘enna, inn pow 5@ 50 Semen mee en 64 oe. 2 Glue, white ...... 16 25 : } fa eg : te oe Se Owners: (If a corporation, give names and addresses of stock- ee ee Plax, ground ..... 30 10 Seana Siti an 5 : z . EY COPING Joc cccce som 4 holders holding 1 per cent. or more of total amount of stock.) Olls piety nine 6@ 10 ree le @ 60 i eer eres eeses \ 4 ndizg: eb dwecs . 25¢ & E. A. Stowe, Grand Rapids, pron, Bitter, iti : was ea 30 lodine tout. 2 e305 o W. N. Fuller, Grand Rapids. Almonds, Bitier, © °” * Mustard, Diack ...10@ 15 joq0frm, -.---- 6 18@6 20 © A Sens, Grand Ranide. artificial ..... 5 75@6 09 Mustard, powd. 22@ 380 {Lycopdium .... 1 38q@1 50 : Almouds, Sweet, Foppy ........... 15@ 20 Mace 4 S. F. Stevens, Grand Rapids. true ......... 1 25@1 60 Quince ........ 100@1 25 Mace, “powdered” 9sa1 ov Henry Idema, Grand Rapids. oa 65@ 75 Srcaiie es $ 38 ae pb & tee : i ation ...... G be : Selmse se d a @3 N. G. Richards, Grand Rapids, co Sauee 10@ 90 a «we Morpline “c" : A tel maokiie Ena ¢@ Su Fer a6. « c J Ty i gE F. E. Stowe, Grand Rapids. Anise .....-, 20008 25 Worm American 20@ 26 NUX Yomica ...... @ 16 Ae ee BS . w. Q Taha Dehiecr, Genk Rapids. Bergamont .... 4 50@4 75 Worst Fovans .. 1 Ge 16 Pepper, black pow. @ 30 : : epper, i Gece 5 Fred Pettinga, Grand Rapids. Cassia Tinctures Biteh, Bae ae g : E. L. Fox, Grand Rapids. oe, Aconite @ @ Ga wine os & see eee ulnine, a brds 48@ 53 : beat 2. | Aloes ..... evce 65 > . Qn Known bondholders, mortgagees, and other security holders, ao 7301 Z Arnica 0:6 ..0.. @ 75 pene 10. soa 0 holding 1 per cent. or more of total amount of bonds, mortgages or CIONER -ivres:-> 2 TMgS 60 fe see gt 8B Site teelits ane = sel Cocoanut ...... 20@ 36 Bellad sees @165 Seidlitz Mixture 30@ 35 other securities: Cod Liver ...... 3 05@3 25 Benson netstese @100 Soap, green 15@ 20 ae : ; Cotton Seed ..... @ enzoin Compo’d 1 00 stil There are no bonds, mortgages or other securities outstanding against Grains nc ee d0g2 2B Buchu ........0. @1 50 aan whie caatila =. the Tradesman Company. Cfo i Fe ee ai OT elie ae : Bigeron ...... . 175@2 00 Capsicum ....... @ 90 Soap, white castile In regard to section 2 of the law, the Tradesman does not accept Eucalyptus .... 100@1 20 Cardamon ...... @i 50 _ less, per bar .... @ 1 Ton ! : Hemlock, pure .. @1 60 Cardamon, Comp. @2 00 Soda Ash 14@ 5 payment for any editorial or other reading matter printed as news. Juniper Berries 2 75@3 00 Goteche seeeees . @ 6@ Soda Bicarbonate 1%4@ 65 E. A. Stowe, Business Manager. ao et ee eae @1 05 soda, Sal ...... 1@ 4 ee oo Bee. ao a9 aaa Plow Boy, 5c ...... > Fiew Epy, 0c .....- 11 Plow Boy, 14 oz. ..... Pedro, 1c Pride of Virginia, 125 Pilot, bc .2f...: 11 nour Prince Albert, 10c .... Prince Albert, §& oz. Prince Albert, 16 oz. Queen Quality, 5c .. Rob Roy, 5c foil .... Rob Roy, 10¢c gross .. Rob Roy, 25c doz. .... Rob Roy, 50c doz. S. & M., 5c gross ... S. & M., 14 oz., doz. Soldier Boy, 5c gross Soldier Boy, 10c ... 8s “105 -— Nwormroocn tad 10 SS PONT O10) OO 1D A RO ORAMDMDODMMARnwWHDv Pilot, 7 ez. dom. ..... 10 Soldier Boy, 1 tb. .... 4 Sweet Caporal, 1 oz. Sweet Lotus, 5c .... Sweet Lotus, 10c ...11 Sweet Lotus, per doz. 4 : Sweet Rose, 214 oz Sweet Tip Top, 5c .. Sweet Tip Top, 10c ..1 Sweet Tips, % gro...10 Sun Cured, 10e .....-. Summer Time, 5c ... 5 Summer Time, 7 oz... 1 Summer Time, 14 oz. 3 Standard, 5c foil oD Standard, 10c paper 8 Seal N. C. 1% cut oluge Seal N. C. 1% Gran. Three Feathers, 1 oz. Three Feathers, 10c 11 Three Feathers and Pipe combination .. 2 Tom & Jerry, 14 oz. 3 Tom & Jerry, 7 oz. ..1 § Tom & Jerry, 3 oz. Trout Line, bc’ ..... 5 90 Trout Line, 10c ...-- 13 Turkish, Patrol, 2-9 5 Tuxedo, 1 oz. bags Tuxedo, 2 oz. tins Tuxedo, 20c .......-. 1 Tuxedo, 80c tins .... 7 War Path, Sc ...... 6 War Path, 28c .....- 1 Wave Line, 3 oz. Wave Line, 14 oz. Way up, 2% oz. .... Way up, 16 oz. pails .. Willa Eruit, Se <..-.-- 5 on Wild Fruit, i0c ...-- 11 52 Yum Yum, 6¢ ..... S77 Yum Yum, 0c ...-- 11 Yum Yum. 1 th. doz. 4 TWINE Cotten, 3 piv .......- Cotton, 4 ply ....- oss Jute, 3 wy ..-..------ Hemp, 6 ply -..--.--- Flax, mediu m .2...- Wool, 1 Th. bales .. 10% VINEGAR White Wine, 40 grain 8% White Wine, 80 grain 11% White Wine, 100 graf 13 Oakland Vinegar & Pickle Co.’s Brands Highland apple cider 18 Oakland apple cider .. 13 State Seal sugar .... 11% Oakland white picklg 10 Packages free. WICKING No. 0, per gross .... 30 No. 1, per eross ..... 40 No. 2, per eross ..,.. 50 No. 3, per gross ..... 75 WOODENWARE Baskets musheis .. 0... 5. 1 Bushels, wide band .. 1 Marker 2): spint, laree ........ 4 Splint, medium ...... 3 Spunt, Gmail ........ 3 Willow, Clothes, large 8 Willow, Clothes, small 6 Willow, Clothes, me’m 7 Butter Plates Ovals Churns Barrel, 5 gal., each .. Barrel, 10 gal., each .. Clothes Pins Round Head 4% inch, 5 gross ..... mr 60 Cartons, 20 2% doz. bxs 65 Egg Crates and Fillers Humpty Dumpty, 12 dz. 2 No. 1 complete ....... No. 2, complete _...... Case No. 2, fillers, 15 Seis oc. coos Case, medium, 12 sets 1 Faucets Cork ned. 3 i ...... 7 80 Cork lined, 9 in. .... Cork lined, 10 in. ...... Mop Sticks Trojan spring ........ Eclipse patent spring Nae. 1 common .....: .. 80 No. 2 pat. brush holder iden] No 7 .... 12%. cotton mop heads 1 % Th., 250 in crate .... 4 t>., 750 in crate .... 1 Tb., 250 in crate ...... 2 th., 250 in crate ...... = ib., 250 in crate ...... > i., 250 In erate ...... Wire End a Tb., 250 in crate ...... 2 Th., 250 in crate ...... 3 tb. 2o) in crate .:.... 355 > @., 20 in crate ...... Palls 10 qt. Galvanized - 2 00 12 qt. Galvanized .... 2 25 14 qt. Galvanized .... 2 50 Pipre: (oe Peeecs 2 80 Toothpicks Birch, 100 packages .. 2 00 Meat 2. 85 Traps Mouse, wood, 2 holes .. 22 Mouse, wood, 4 holes .. 45 10 qt. Galvanized .... 1 55 12 qt. Galvanized ~- 1 70 14 qt. Galvanized .... 1 90 Mouse, wood, 6 holes .. 70 Mouse, tin, 5 holes .... 65 Rat, weed ......... . 80 Rat, spring |... ... 75 Tubs No. 1 Wibre ...,..._- 16 50 No. 2 Fibre ......... 15 00 Np: 3: bre 20. 13 50 Large Galvanized .... 7 50 Medium Galvanized .. 6 50 Small Galvanized .... 5 50 Washboards Banner, Globe ........ 00 Brass. Sinpia ..... 6. 25 Glass, Single ........ 60 Single Acme ........ 50 Double Peerless ..... f Single Peerless ...... Northern Queen : Double Duplex ...... Good Encugh ....... Universal .... 0.5 ....: oe Oe ee 1 65 em 1 85 16 tn 2s... 2 30 Wood Bowls a3 in. Butter ......... a 75 5 in. Butter ........ 2 50 17 in. Butter 2... 4 75 19 in’ Butter ......... 7 50 WRAPPING PAPER Common Straw ...... 2 Fibre Manila, white .. 3 Fibre Manila, colored 4 Ne. 1: Mantia ........ 4 (ream Manila ........ 3 Butchers’ Manila .... 2% Wax Butter, short ec’nt 10 Wax Butter, full e’nt 15 Wex« Butter, rolis ... 12 YEAST CAKE Maric: 3 adem (2.0: 1 15 sunlight 3 doe. ...... 1 00 Sunlight, 1% doz. .... 50 Yeast Foam, 3 doz. ..1 15 Yeast Foam, 1% doz. 85 AXLE GREASE RD Ow CO Pe Reonrenasss“} 1 Tb. boxes, per gross 8 7 3 Th. boxes, per gross 22 7 TELFER’S ke. COFFEE DETROIT USF Jamo, ee ae 31 den, 1%. tin ....... 37 Belle Isle, 1 tb. pkg. 27 Bismarck, 1 th. pkg. 24 Vera, mh oe |... 2S Koran, 1 ib. pe... 32 Telfer’s Quality 25 .. 19 Manan 2265... 18 Quality, 20 _..0..) 12. 16 WwW. J. G Bea ........ 37 Cherry Blossom Tea 37 Telfers Ceylon ... 40 CHARCOAL Car lots or local shipments, bulk or sacked in paper or jute. Poultry and stock charcoal. He ee 9 oe oe O10 0 te OD v M. 0. DEWEY CO.., Jackson. Mich. 15 17 BAKING POWDER K Cc. Doz. 10 oz., 4 doz. in case 85 18 oz. 4 doz. in case 1 25 20 oz., 3 doz.-in case 1 60 25 o0z., 4 doz. in case 2 00 50 0oz., 2 doz. plain top 4 00 50 oz. 2 doz screw top 4 20 80 0z., 1 doz. plain top 6 50 80 oz., 1 doz. screw top 6 75 Barrel Deal No. 2 8 doz. each 10, 15 and 20 OF. «--.-82 80 With 4 dozen 10 oz. free Barrel Deal No. 2 6 doz. each, 10, 15 and 20 0S 2856 --.24 60 With 3 dozen 10 oz. free Half-Barrel Deal No. 3 4 doz. each, 10, 15 and 25 On 16 40 With 2 doz. 10 oz. free All cases sold F. O. B. jobbing point. All_ barrels and_half- barrels sold F. G. B. Chi- cago. Royal 1@c size .. 90 %b cans 1 35 € oz cans 1 90 tb cans 2 50 %Ib cans 3 75 1Ib cans 4 80 3Ib cans 13 00 5Ib cans 21 50 CIGARS Johnson Cigar Co.'s Brand Dutch Masters Club 70 09 Dutch Masters, Inv. 70 00 Dutch Masters, Pan. 70 00 Dutch Master Grande 68 00 Little Dutch Masters (200 lots)... 10 00 Gee Jay (300 lots) ..10 00 ml: Portana 2.0: 33 00 CW 32 00 Worden Grocer Co. Brands Canadian Club Londres, 50s, wood ....35 Londres, 25s tins ...... 35 Londres, 300 lots ...... 10 COFFEE OLD MASTER COFFEE Old Master Coffee .... 31 San Marto Coffee ..... White City (Dish Washing).......... Tip Top (Caustic)... / 8... No. ilaundry Dry................. Palm Pure Soap Dry.................... Dwinnell-Wright Brands White House, 1 Ib White House, 2 th. Excelsior, Blend, 1 tb. Excelsior, Blend, 2 th. . Tip Top Bland, 1 th. Superior Blend Boston Combination Grocer Co., Grand Rapids; Lee & Cady, Detroit: Lee City Grocer Company, Bay mark, Durand & Co., Bat- Royal Garden Tea, pkgs. 40 THE BOUR CO.. TOLEDO, OHIO. 3 Acme, 100 cakes, 5c sz 3 _2 Cotton Ofl, 100 cakes 6 Cream Borax, 100 cks 3 Circus, 100 cakes 5c sz 3 Climax, 100 oval cakeg 3 Gloss, 100 cakes, 5c sz 3 Big Master, 100 blocks 3 Naphtha, 100 cakes .. 3 Saratoga, 120 cakes . FITZPATRICK BROTHERS’ SOAP CHIPS oss 20ee.-ce0 IDS. ...+-.300 Ibs. Proctor & Gamble Co. Wenoxe ..3. 0. 3 20 Ivory, 6.08) foc. ol). 4 00 ivory, 1007 ........ 6 7: Star soo le. 3 35 Swift & Company Switts Pride ....... 2 White Laundry ...... 3 50 Wool, 6 oz. bars .... 3 85 Wool, 10 oz. bars .... 6 50 Tradesman Co.’s Brana Black Hawk, one box 2 50 Black Hawk, five bxs 2 40 Black Hawk, ten bxs 2 25 A. B. Wrisley Good Cheer .......... 4 0 Old Country .....°.:. 3 Scouring Sapolio, gross lots .. 9 Sapolio, half gro. lotg 4 Sapolio, single boxes 2 Sapolio, hand ......., 2 Scourine, 50 cakes 1 Scourine, 100 cakes .. 3 Soap Compounds Johnson’s Fine, 48 2 3 Johnson’s XXX 100 Be 4 Rub-No-More ....... 3 Nine O’Cleck ........ 3 Washing Powders ATMOUPS (.000..25... 8 Babbitt’s 1776 ........ 3 Gold Dust, 24 large 4 Gold Dust, 100 small 3 Kirkoline, 24 4M. .... 2 Lautz Naphtha, 60s .. 2 40 Lautz Naphtha, 100s 3 Pearline ....:......:. 3 Roseine ....... ceeace oS Snow Boy, 60 Bc .... 2 Snow Boy, 100 Sc .... 3 Snow Boy, 24 pkgs., Family Size ........ Snow Boy, 20 pkgs., Laundry Size ...... 3 4 Swift's Pride, 248 .... 8 65 Swift’s Pride, 100s .. 3 Wisdom ............ 8 Cleanser Guaranteed tu equal the best 10c kinds BBLS. ee *p encase Qh IDB... - 3c per Ib. ee «se..200 Ibs...... 4c per lb. -----OMc per lb. -. ..6Mc per lb FOOTE&JENKS’ K illarney lo: (CONTAINS NO CAPSICUM) An Agreeable Beverage of the CORRECT Belfast Type. Supplied to Dealers, Hotels, Clubs and Families in Bottles Having Registered Trade-Mark Crowns A Partial List of Authorized Bottlers: KALAMAZOO BOTTLING CO., Kalamazoo, Mich.; KILLARNEY BOTTLING ) Ginger Ale A. L. JOYCE & SON, Grand Rapids and Traverse City, Mich.; CO., Jackson, Mich. SOMETHING MORE The chances are that you want something more than printing when you want a iob of printing—ideas, possibly, them; a plan as likely as possible to be the best, because compris- ing the latest and the best; an execution of the plan as you want it and when you want it. This is the service that we talk about but little, but invariably give. Tradesman Company or suggestions for Grand Rapids 30 80 75 15 90 40 78 75 80 - CANS - $2.90  20 00 15 35 Ry eo VP Oereatog Ve aIow te LOT rs Sm en RS Pete ee ee ee e October 6, 1915 BUSINESS-WANTS DE Advertisements inserted OPAC Ko mm OFTEN T arene it BUSINESS CHANCES. For Sale—Drug store at a bargain. Stock and fixtures formerly owned by J. H. Watson, of Ithaca. For particulars write H. S. Phillips, trustee, Ithaca, Michigan, or the Hazeltine & Perkins Drug Co., Grand Rapids, Mich. For Sale—Old business in Michigan. selling. man. For Sale—A $375 National cash reg- ister, one drawer, six keys, registers $99.99, delivers cash slips, just overhauled and adjusted. —______. Why are people so foolish as to want their own way when our way is so much better? ee Johnson Paper & Supply Co. 522-524 No. Burdick St. Kalamazoo, Michigan $3.50@4 per Invite the merchants of South Western Michigan to make their store head- quarters during Prosperity Week. See our display at the ARMORY BUILDING  on | . w ‘Ina Class by Itself ’” Made in Cigar Co. Makers Grand Rapids, Mich. Manufactured Under Sanitary Conditions  CtCt©ninintininiiu i z=iiixiiiiiiniiiinnnu % ES = . SS f/ , S Y @ ; , S S 7 Se NN : f 2 Cs A 7) Ny ws \ Z \ S \, Ke N= . if g , G < 4 7 SS as I WW c \ va "s | io Na e | a SUGX | RHE NS . x S \Y Y) ! N “An Old Friend Tried and True” So says a leading southwest jobber to his salesmen—and further: “We have handled K C BAKING POWDER for many years, we might say ever since our business was organized and it is creditable to the product and creditable to our organization that we now have the largest business and the most thorough distribu- tion of K C BAKING POWDER that we have ever had. “They are maintaining their product; they are supporting its sale by continuous advertising of a very thorough and effective char- acter, and in order to derive the greatest possible benefit from the effect of their advertising, we should closely identify ourselves with the marketing of K C Baking Powder in our territory.” K C BAKING POWDER isa friend to consumer, dealer and jobber alike. “ccc ral