1 CS ox AY) (A 2 a ad) CYA ANG a a = ms 2 SK ( j aS) Fa: BG a UY ,y AY Gy RA | ns a) US Rol (eRe a ae . SSS NAW EOI Lie 3 FG 5 i Sf PIN eS AD RADESMAN COMPANY, PUBLISHERS 2503) SYA AR | NSS DG IE ee eG OS AS CCS NGS A aT ER A : Seal \} x Sos A A i Yy (GN & ye (yx ue ei 32 Vimar / | CO HA Good Old Soul « 4 I have known him well, lo, these many years, Through the winter’s cold and the summer’s heat; I have known him when life brought bitter tears, And the storm raged wild with its blinding sleet. I have known him when skies were bright and fair Or the elements had their sad tale told; But through it always and everywhere He was simply known as a “good old soul.” Ah His farm was always a beautiful spot, ' Not a weed could you find in the corn’s straight rows, Not a lane or a corner or a by-way lot That did not the toiler’s ideals disclose. And the home that was his by the side of the road Was the picture of cheer on the crest of the knoll, And the neighbors all said of the cheery abode, There, that is the home of a ‘‘good old soul.”’ ad He was always alert at charity’s call, The eleventh commandment just fitted his mood. But as to profession, he made none at all, And he answered his prayers in a way that was good. There was something about him that led you away To the practical realms we have learned to extol, And his praises were couched in what people would say, O, he is all right and a ‘‘good old soul.’’ * * * * x * « x *« x * x « « x *« x * x *« « x *« x x x « x *« « « « x x x x x x « x « K x *« x« « x « x x K *« x * *« * * * x x « « *« *« x x 1+ 5p bh DAB 6 6 6k fk 5 ggg 5 5 4 RAKRRKRRRKRRRKRRKRRKRRKRRRRAKKAKK I wonder when the books are opened at last, As they say they will be when the judgment is set, What this neighbor I knew, when his work here is past And by creeds measured out, as his portion, will get? O, if it shall be that consciousness lives, It should ring round the worlds as the ages shall roll— Just the simple distinction that here he received— Just the welcome at last as a ‘‘good old soul.”’ 4 Bh cheiewh, a0 oA 6 hk gk WRAR AR A RRR KR RRR KKRRRRRKR Hart, Mich. L. B. Mitchell. OIC III III III III III II AAA AAI AI “A Smile Follows the Spoon When It’s Piper’s”’ Piper’s Pure Ice Cream is so far ahead of all others it’s lonesome Piper Ice Cream Co. All inquiries receive Prompt attention Kalamazoo, Michigan " RESCENT FLOUR “Makes Bread White and Faces Bright” VOIGT MILLING CO., GRAND RAPIDS, MICH. “Mothers Del ight” Eat Plenty of Bread It’s Good for You The Best Bread is made with Fleischmann’s Yeast A ohn Dough J : SS NS . ~ NS raised on PS . De Wik js 5 / +. Si Ue j 4 wal Mast: Foy fe ah “The End of Fire Waste” COMPLETE APPROVED | Ad Automatic Sprinkler Systems —— Installed by Phoenix Sprinkler & Heating Co. Grand Rapids, Mich. Estimates Free Detroit, Mich. 115 Campau Ave. 909 Hammond Bldg, Citizens Long Distance Service -_ To Detroit, Lansing, Jackson, Hol- land, Muskegon, Ludington, Traverse Il a ath City, Petoskey, Saginaw: also to all /\ DISTA intermediate and connecting points. Niele Te Connecting with 750,000 Telephones in Michigan, Indiana and Ohio. Citizens Telephone Company Pere Marquette Railroad Co. DUDLEY E. WATERS, PAUL H. KING, Receivers FACTORY SITES AND Locations for Industrial Enterprises in Michigan The Pere Marquette Railroad runs through a territory peculiarly adapted by Accessibility excellent Shipping Facilities, Healthful Climate and Good Conditions for Home Life, for the LOCATION OF INDUSTRIAL ENTERPRISES. Address GEORGE C. CONN, Freight Traffic Manager, Detroit, Michigan EMPRESS NOW PLAYING Keith Vaudeville 7—STAR ACTS—7 ALWAYS A GREAT SHOW DAILY 2:30 and 8:15 10c - 20 - 25¢ - 30c - 50c Hy 3) SS Dine Res BUFFALO, January 3, 1916. DEAL NO. 1601. NEW DEAL DOW Boy Washing Powder 24s MORE PROFIT FAMILY SIZE Ask Your Jobber’s Salesman Lautz Bros. & Co. Thirty-Third Year SPECIAL FEATURES. Page 2. Upper Peninsula. 3. To Help Kill Stamps. 4. News of the Business World. 5. Grocery and Produce Market. 6. Detroit Detonations. 7. Successful Salesmen. 8. Editorial. 10. Insurance Iniquity. 12. Financial. 16. Cost System Research. 18. Mail Order Competition. 20. Hardware. 26. Butter, Eggs and Provisions. 28. Woman's World. 30. The Meat Market. 32. Some Trade Journals. 36. Shoes. 38. Dry Goods. 40. Automobiles and Accessories. 42. The Commercial Traveler. 44. Drugs. 45. Drug Price Current. 46. Grocery Price Current. 48. Special Price Current. 49. Business Wants. NEW FORM OF TACTICS. The nature of the fighting around Verdun is different from any the war We have had there was the old-style open battle and sharp ad- vance of the weeks up to the end of the battle of the has so far witnessed. three forms. First, Second came the long period of deadlock. Just when most people—and critics —had decided that there could be no other style of operations than inter- minable came the Marne. stalemate in the trenches, British assault at Neuve Chapelle in March, 1915, followed by the Austro-German blow in Galicia. It was shown that trenches could be crushed, either for a small gain fol- lowed by a stop, as at Neuve Chapel- le, or by a long-continued forward movement, as in Russia. The opera- tions around Verdun fall into neither one of these categories. The Germans have not been brought to a full stop, as the British were at Neuve Chapelle or the French in Champagne. Neith- er, obviously, is the case of Russia being reproduced, It is six weeks since the Teutons launched their attack against Verdun. In five weeks last May they had nearly one hundred miles from the Dunajec and recaptured exactly marched Przemysl, and were on the eve of re-occupyine Further South, they had advanced sixty miles from the Car- Lemberg. pathians and were winning the pass- ages of the Dniester. Whereas around Verdun the record of six weeks shows an advance forward of perhaps an average of three miles on a front of not much more than twenty-five niles. Around Verdun, it will be noticed, the only appreciable German eains recently made have been West of the Meuse, where the German attack bid- ed for nearly two weeks, while East of the river the first assault was be- ing delivered, A zone like that con- quered East of the river in a rush has been occupied West of the river by a series of short forward move- ments. Once the line on both sides of the river had been made continu- ous, the attacks have alternated on GRAND RAPIDS, WEDNESDAY, APRIL 5, 1916 hoth banks, with the rate of advance inconsiderable when standards in the measured by Kussian campaign, hut important when compared with the old sapping and deadlock in the West. The capture of a village at a time, like Malancourt or Vaux, shows that the energy of the German attack has not spent itself, although the rate of advance is not such as to threaten Verdun in the immediate future. Vaux was the scene of fighting during the What we witnessing to-day is first week of the attack. are, therefore, a new form of tactics. Disappointed over their inability to make a sharp advance, the Germans have not gone back into siege warfare, but are ap- plying the method of continued hat- tering. It is the principle of wastage which obtained along the whole front for nearly a year and a half, now con- centrated upon a small portion of the line. It is a prolonged test of nerves carried on in the open. It is a ques- tion to-day of outstaying one another in sustained collision. Formerly it was a question which side could pour in the most terrific deluge of shells in the course of a single day or a couple of days. Now the problem is one of continuous artillery fire for months. EEE The aeroplanes are playing an in- creasingly important part in the European war. It continues to be occasion for speculation, not to say wonder, that these crafts of the Allies do not make more raids than they do, The French have long held prom- inence and indeed aviation, but pre-eminence in notwithstanding this fact, the German Zeppelins and other airships are much more industrious and effective. The Allies have done something along this line but not nearly as much as was to be expected of them. What has been done and what can be accomplished in this way suggests the importance of improv- ing this branch of the services to every nation that has any idea of preparedness in any form or phase. ee Burrell Tripp, the Allegan mer- chant, who was a member of the State Senate at the last session, went to Lansing with the avowed purpose of securing some remedial legislation which would lessen many of the evils from which the insurers of Michigan suffered at the hands of the insurance combine. The organized opposition of the insurance companies, however was too powerful to enable him to ac- complish much in the way of con- structive legislation, but he detected the cloven hoof in the fathered by the Agents measures Local Insurance Association of Michigan and managed to secure amendments to House Bill No. 70 (the anti-discrim- sideration—the ¢ ination law) and Senate Bill No. 31 (the agents’ qualification law) which took the sting out of those measures tO a extent. But for Mer efforts—persisted in to an great Tripp's extent that caused him to be denounc- ed as pestiferous by the paid agents of the insurance companies who were so largely in evidence in Lansine while these measures were under con- people of Michigan would now be groaning under a burden which would be almost. un- bearable. < —_ ee A standardization of entrance require- ments under a scheme just adopted by Smith, Holyoke, Vassar and Wellesley colleges is bound to exert an influence that will not be confined to those in- stitutions. The new plan, comes effective in September, 1919, re- which be- quires each applicant for admission to present a school report covering her entire record of subjects and grades for four years. With this must be the usual certificate of character, to be made out by the school principal. Then she must take examinations in four selected sub- jects. These are to be taken at one time, and a provision which will find much favor, is that excellence in one subject may offset an unsatisfactory record in some other. The parent who attempts a journey through the mys- teries of the average college catalogue speedily becomes so confused by units major and and semester hours and minor courses and similar collegiate conversation, that he is inclined to toss the whole business aside in favor of a correspondence school. This step. by four of the leading girls’ colleges ap- pears to be a sensible effort to unify and simplify the requirements in such fashion that they will not have to be translated before the layman can under- stand them. It seems to be a wise move and should commend itself not only to the graduates of these colleges, but to those of other colleges as well. ee That makers of automobiles should set themselves earnestly to the task of reducing the price of gasoline is natural. The demand for their machines is cer- tain to fall in proportion as the cost of operating them rises. If the Nationa! Automobile Chamber of Commerce is actually willing to put from five to ten million dollars into a company for the large-scale manufacture of motor fuels, as it announces it will, it should be able to help keep the price within the What the industry needs now is earnest effort and money reach of consumers. thrown into the work of developing new processes of refining gasoline from oil. The Standard Oil Company owns ’ one new “cracking” method of obtain- ing gasoline; Dr, Rittman, for the In- terior Department, a year ago perfect- ed another, now at public disposal; and Number 1698 private manufacturers and Government it chemists are bound to carry inve tion and experiment furt! talent will be sought for the purpos« as the announcement that Dr. Rittman has just been brought into the employ of a corporation signifies: and when im- proved methods are hit upon, economic principles will dictate the erection of large rather than small plants to use them. The automobile-makers’ corpora | tion should also be give special attention to the makine of motor ma- chinery suited to new ——————— Despite unceasing endeavor to pro- hibit the sale of wood alcohol, this poisonous article is still used in the manufacture of some quack medicines, hair-tonics, cheap whisky, essences, ete. and every now and then some innocent person is killed or made blind from its effects. It is not generally known that poisonous symptoms come from exter- nal application, as well as from taking it into the stomach. Thus rubbing the hoby with it after bathing, burning it in “alcohol” lamps, using it for varnishing pianos, small rooms, etc., may induce slow and often unsuspected but serious damage to the digestion, nervous system. The manufacturers of wood alcohol have succeeded in remov- ing the unpleasant odor and taste, but its poisonous properties are still there eee English women are deprived of many luxuries because of the war and are going without some things hither to classed as necessities. The sad news comes that there are no mor curline tones to be had in Enehs shops, and that English women whos locks do not curl naturally have to Dut up their hair nightly m eur! pa- pers or some patent contrivance, or show themselves with straight hair \merican women may not see n deprivation in this announcement, bu if they lived in nightly dread of Zep pelins and of having to get up from their beds and rush out into the street they would sym- at any Moment, pathize deeply with their across the sea. Receding chins have a defender a professor of Enelish the person of at the University of Kansas. She has; noticed that in novels, writers portray their weak characters as havine re ceding chins, but she also has noticed that some of the rhtest pupils in her classes have such chins. She cites an instance where two brothers were at the university. One had a squar: chin and failed in his studies, while the other, who had supposedly weak facial Characteristics, was a oad scholar. The same teacher maintains between that the that there is no relation character and dimples and person who smiles is not always th best-natured. MICHIGAN TRADESMAN UPPER PENINSULA. it one of the largest stores in Mich- ——_ strie€s. i ness has been a success . lad rell-known the “opening. The anniversary Recent News From the Cloverland . : ee a ae 8 cided ig over 10,000 peobic. of Michigan. 2 ve t t. ace. Fire grocery store and resi- Marie. April 3—The di : r h ince of ience of J. E. Englund, 806 West In- e ckiord Athiedi SSC Picl h i i i did about $1,000 damage xy and contents. The loss was vered by insurance. torks, Onaway, has sold his to D. & D. Mahoney, an old- i lumber firm of that place. j Mz ice ski, who keeps a gen- at Munger, appears to be his share of hard oe burned out eived three visits one occurring $25 worth of = of The that the present to the Counselor was born Sep- was educated in ained at home 18 vears of Standish, is from general s niettaeaic > became 0 and tad ied < ppreciated ‘ ine year for Bay cent. wll Claude years April 5, 1915 has been manager of the Michigan Cen- tral dining hall at Grayling, will be landlord aad manager, which in itselj is a guarantee the hotel will be conduct- ed in an up-to-date manner. Mr. Fink and his wife are very popular with the traveling men. The hotel will be open- ed about April 15. On account of the death f Judge Collins, Judge Harvey Tappan,” of Pan Huron, has been appointed | by Governor Ferris to hold court in Bay county until a permanent appoint ment is made to fill the vacancy, which is expected to made a short time. The smile on the face of Past Coun- selor E. B. Timm is about twice its usual size, owing to the arrival of a bouncing baby girl at his home last week. All concerned are doing well and feeling fine, especially Ed... who has been passing the cigars ar ound quite freely, A deal has sae been closed whereby the Natco Truck Co. and the National Cycle Co. plants | become the property of the Chevrolet Motor Co. Two hun- dred thousand dollars worth of new machinery has been chipped to this city and work in the new plant will be started as soon as possible. When completed it wil] furnish employment for from 1,500 to 2,000 men. W. T. Ballamy. > ____ Incisive Incidents Incubated in In- diana. Rensselaer, Ind.. April eler wishing in Monon, In have to take the train to some ca town, as there is he depot there Holland. 3—Any tray- p at the best hotel is almost as ‘det r Jay Lyons being wholly think you did Trains are some fr¢ ads 1 galore help i t Keep your S. ur com- petitor went out of a store at Frances- ville slamming the door because the merchant had _ boug! [ temper, b c om another house. We came on the job the next day and got a good order Much has been said and some written in regard to the candida cy of AL W. Stevenson for Grand Ser that as a brother counselor, a friend and neighbor, it is my duty to add my mite. There are few councils in Mich- igan who do not have one if not several members secured through his personal effort. here is not a member of 404 who has less Fal Asa Past Seni through the c thr position W ork. As r the executive as surely on the job. Ways ready to by the presid- Tune a 1 @ vt 3 fo a ¢ fo 4 ~ mh ee nind to bring his before the Grand Council, but had a man in Mr. Starkweather were desirous of starting and as had the largest council in were therefore entitled to cons ideratio of my brother counselors, anno unced his candidacy for 1916. Mr. Steven is an able and highly efficient coun who will faithfully perform any required of him in anv walk of His election will not only be a ct to Muskegon Council, but to Michigan as a whole and an noe 2 and a duty placed upon worthy shoulders. As a eighbor and friend he is ever courteous and ever ready to do a good turn or a kindly act. Let’s all work and boost for Mr. Stever mson. Sign at hotel here: Jeffries. Chiropractor.” We don’t think we wat any fellow by that name practicing on 1S, E. Monroe. People who are always telling yo. things for your own good probably mean well, se 3 ie April 5, 1916 TO HELP KILL STAMPS. Laws to License Them Out of Ex- istence. The National Wholesale Grocers’ Association has taken a hand in aid- ing the retailers of the country to enact laws in several states for tax- ing trading stamps out of existence. It has had its counsel prepare a mode! statute and has sent it to influential jobbers in all the states whose legis- latures are still in session, urging its introduction and all efforts to enact it. In a letter accompanying the proposed bill, Secretary Beckmann says: “The United States Supreme Court has just handed down decisions up- holding the constitutionality of the trading stamp laws of the states of Washington and_ Florida. Among other things, the court held that the state legislatures have power to levy a tax even though it be so large as to amount virtually to a prohibition of the business. A full description of these decisions will be given in the April bulletin. “Counsel have prepared a form of statute based on these decisions and designed to cover trading stamps, coupons, premiums, prizes and similar schemes. “We inclose six copies of the pro- posed statute and recommend that you send a copy to your representatives in both houses of your State Legis- lature and request that the measure be introduced, calling their attention to the fact that the bills are based - Dandelion Brand MICHIGAN TRADESMAN on the recent decisions of the United States Supreme Court. “After the bills have been intro- duced we recommend that you urge your retail customers. and also other interests in the trade to write or tele- graph urging the passage of the bills.” The proposed model bill reads as follows: An Act relating to the use and furnish- ing of premiums, prizes, stamps, coupons, tickets, certificates, cards or other simi- lar device, for or with the sale of goods, wares and merchandise and providing a penalty for violation thereof. Be it enacted by the Legislature of the State of : Section 1. Every person, firm or cor- poration who shall use, and every per- son, firm or corporation who shall fur- nish to any person, firm or corporation to use in, with or for the sale of any goods, wares or merchandise, any stamps, coupons, tickets, certificates, cards or other similar devices which shall entitle the purchaser of :such goods, wares or merchandise to procure from any person, firm or corporation, any goods, wares or merchandise, free of charge or for less than the retail market price thereof, upon the’ production of any number of said stamps, coupons, tickets, certificates, ecards or other similar devices, shall be- foc furnishing, selling or using the same, obtain a separate license from the — of each county wherein such furnishing or selling or using shall take place, for each and every store or place of business in that county, owned or conducted by such person, firm or corporation, from which such furnishing or selling, or in which such using shall take place. An applicant for such license shall pay to the county treasurer of the coun- ty for which such license is sought the sum of six thousand dollars. Receipt therefor shall thereupon be issued and upon presentation thereof of the of the same county, he shall issue to the applicant a license to furnish or sell, or a license to use for one year the stamps, coupons, tickets, certificates, cards or other similar devices herein mentioned. Such license shall contain the name of the grantee thereof, the date of its issue, the date of its expiration, the town or city in which and the location at which the same shall be used, and such license shall be used at no place other than that mentioned therein. No person, firm or corporation shall furnish or sell to any other person, firm or corporation to use in, with, or for the sale of any goods, wares or mer- chandise, any such stamps, coupons, tickets, certificates, cards, or other sim- ilar devices for use in any county in this State, other than that in which such fur- nishing or selling shall take place. Section 2. Every person, firm or poration who shall offer or deliver goods, wares or merchandise bargained and sold or to be sold, any premium or prize or any article of value in the na- ture of a premium or prize or who shall sell or give or offer to sell or give any goods or other article or articles of value in the nature of a bonus, prize or premium in consideration of the pur- chase of or agreement to purchase any goods, wares or merchandise or who shall sell or offer to sell any article of value in the nature of a bonus, prize or premium in connection with the sale, or offer to sell, of any goods, wares or merchandise and as an inducement to cor- with purchase such goods, wares or. mer- chandise sholl before performing such acts, or any of them, obtain a separate license from the ——— of each county in which such offering, selling or deliv- ering shall take place. An applicant for such license shall pay to the county treasurer of the county for which such license is sought the sum of six thousand dollars. A “friendly interest” is often but another name for impudent curiosity. ———— When a real estate down hill he ‘loses ground rapidly. owner Starts MICHIGAN TRADESMAN April 5, 1913 SSN Ss Movements of Merchants. St. Charles—George E. Tigner has sold his tin shop to John Browning. Shepherd—Guy Morrison succeeds G. W. Cook in the grocery business. Battle Creek—H. H. Douglas has re-engaged in the confectionery busi- ness. Traverse City—Mrs. Charlotte Gold- man has engaged in the millinery busi- ness. Whitehall—D. Van Volkenberg suc- ceeds W. E. Pierce in the plumbing business, St. Johns—Joseph Strouser succeeds Charles Cross in the restaurant and cigar business. Jackson—The Tefft-Connor Electric Co. has engaged in business at 214 West Cortland street. Ludington—Alstrom & Anderson are remodeling their grocery store and in- creasing its size. Hopkins—R. A. Baker has sold his grocery stock to Louis Adams, who has taken possession. Owosso—Anton Greilich has sold his meat stock to George Frischke, who has taken possession. Houghton—Edwardson & Hill have opened a bakery in the Shelden Calverley building. Manistee—Wesley Stubbs is closing out his stock of confectionery and will retire from business. Otsego—A. Klasse has sold his dry goods stock to a Philadelphia firm, who will remove it to that place. Midland—G, H. Branch, grocer at Freeland, has removed his stock’ here and will continue the business. 3aldwin—B. H. Segar, of Grand Rap- ids, has purchased the Cobb hardware stock and has taken possession. Detroit—The Wayne Scrap Iron & Metal Co. has increased its capital stock from $10,000 to $20,000. Allegan—The Stein & Griswold Co. will celebrate the fiftieth anniversary of its business career next week. Gobleville—Ray Wise, of Chicago, has purchased the L. O. Graham hard- ware stock and taken possession. Detroit—Weber Bros., engaged in the restaurant business has increased the capital stock from $5,000 to $35,000, Fulton—J. C. Lloyd, meat dealer at Hastings, has removed his stock here and will continue the business. Hemlock—Thieves entered the Pret- zer & Fuller general store and carried away stock to the amount of about $300. Battle Creek—W. J. Williams has closed out his meat stock, sold his store fixtures and will retire from business. Edmore—Nelson & Collins have sold their stock of general merchan- dise to George Fournie, who has tak- en possession. Marquette—Misses_ Genevieve and Rae LaBonte have opened a confection- ery store at the corner of Third and Prospect streets. Shepherd—Mrs. Ada McCowan _ has sold her bazaar stock to W. H. Dilling- ham, recently of Scottville, who will continue the business. Mt. Pleasant—Nickels & Mertz & Co., conducting bazaar stores in Cadillac, Ludington and Saginaw, have opened a similar store here. Pittsford—Earl Grime, of Pioneer, Ohio, has purchased the Dewey 3arnes bakery, which was recently closed on a mortgage. Arcadia—F. A. Wareham has re- moved his dry goods and shoe stock from Onaway to this place. add a line of groceries. Stanwood—George Keegan is erecting a store building at Rust station which he will occupy with a stock of general merchandise about June 1. Forest Hill—E. N. Post, of the For- est Hill Elevator Co., has purchased a stock of general merchandise and will engage in retail trade April 8. Sidney—Charles Cornwell has sold his confectionery stock to Reuben Finch, who will continue the business. Mr. Cornwell also conducts a barber shop. Allegan—L, H. Mattingly, of Kala- mazoo, has purchased all of the inter- ests of M. E. Blood and family in the Blood Bros. Co. The plant will be kept here. Alma—Bruce Failing has sold his in- terest in the Smith & Failing shoe stock to his partner, A. R. Smith, who will continue the business under his own name. Bronson—The Lutz & Schram Pickle Co.. which went into the hands of a received, has paid 50 per cent, of the sums due the cucumber growers in this vicinity. He will Detroit—The Process Painting Co. has been organized with an author- ized capitalization of $3,000, of which $1,500 has been subscribed and paid in in cash. Detroit—The Sun Coal Co. has en- gaged in business with an authorized capital stock of $25,000, all of which has been subscribed and $10,000 paid in in cash. : Stanton—O. D. Van Deboget has sold his grain elevator to W. E. Ras- mussen, who will build an addition to it, in which he will install and operate a feed mill. Jackson—The Jackson Iron & Metal Co. has been organized with an authorized capitalization of $5,000, all of which has been subscribed and paid in in cash. Hillsdale—P. A. Barre, of Reading, has engaged in the produce business here under the style of the Percy A. Barre Produce Co. A. L. Colvin will manage the business. Fern—Charles Dawson has purchased the old Catholic church building and will remodel it into a store which he will occupy with a stock of general merchandise April 22, Kalamazoo—Ed. Sootsman has pur- chased the interest of his partner, Charles Clement, in the Sootsman & Clement cigar stock and will continue the business under his own name, Wayland—Joseph WW. Bittenbender has sold his confectionery and cigar George Andrews and Ned Dansby, who have formed a copartner- ship and will take possession April 8. Hancock—J. C. Wilkinson, druggist on Quincy street, has sold his stock to George and Alex Zoya, who will continue the business at the same location under the style of Zoya Bros. St. Joseph—Charles Meschke has purchased the Anton Kruggel cery stock and will continue the busi- ness at the same location at the cor- ner of Winchester avenue and South State street. Hastings—Owing to ill health, E. C. Edmonds has sold his interest in the grain elevator and fuel business of Ed- monds Bros. to his partner, C. U. Ed- monds, who will continue the business under the same style. Ypsilanti—John Burkheiser and Ray Fletcher have formed a copartnership and purchased the J. D, Lawrence store building and clothing stock and_ will continue the business under the style of Burkheiser & Fletcher, Coopersville — Archie stock to gro- McKinnon, who has conducted a harness shop for the Hillman Hardware Co, for a number of years, has purchased the stock and outfit and will continue the business under his own name. Alpena—Louis Homant has returned to Alpena from Canada and purchased the Fountain property at 507 West Chisholm street, which he will occupy with machinery for manufacturing wom- en’ house dresses and aprons May 1. Sagniaw—D. E. Prall, for many years a leading druggist of Saginaw and well known to the drug trade of Michigan, died in Santa Ana. California, Sunday night. Mr. Prall retired from active business and went to California about eighteen months ago. Saginaw—Aueust Goes & Bro., deal- ers in farm implements and supplies, have merged their business into a stock company under the: style of August Goes & Co., with an authorized capital stock of $12,000, of which amount $6,- 300 has been subscribed, and $2,500 paid in in cash. Detroit—Thos. Barlum & Sons have merged their meat business into a stock company under the style of Thomas Barlum & Sons Co. with an authorized capital stock of $200,000, all of which has been subscribed, $8,- 940 paid in in cash and $191,060 paid in in property. Manufacturing Matters. Battle Creek—The Bentley Shoe Co. Inc. has changed its principal of- fice to Detroit. Escanaba—The A. J. Kirstin Co., manufacturers of stump pullers, has increased its capital stock from $25,000 to $50,000. New Era—The New Era Creamery Co. has decreased its capital stock from $10,000 to $6,000. Detroit—The Beach-Cross Bod Co. has increased its capital stoc: from $4,000 to $6,000. New Era—The New Era Creamer: Co. has decreased its capitalizatio: from $10,000 to $6,000. Ypsilanti—The Scharf Smoke Pre venter Co. has increased its capital stock from $1,000 to $10,000, Detroit—The capital stock of the Accessory Forgings Co. has been in- creased from $10,000 to $50,000. Alpena—The Detroit Lace Manufac- turing Co. will remove its plant to this place and open for business May 1, Mt. Pleasant—The Cadillac Ice Cream Co, has opened a branch wholesale and retail store here under the Managemen: of Mr. Sheinholtz. Kalamazoo—The Kalamazoo Go-Bang Co. has been incorporated with an au- thorized capital stock of $1,000, for the purpose of manufacturing and_ selling toys. Marquette—The Holyoke Lumber Co, has been incorporated with an authorized capital stock of $25,000, of which amount $15,000 has been sub- scribed and paid in in property. Detroit—The Robert E. Bell Co. has engaged in the manufacture of toilet preparations with an authorized capital- ization of $40,000, of which amount $21, - 100 has been subscribed and $5,000 paid in in cash. Detroit—The Cadillac Tool Co. has engaged in the manufacture of tools and machinery with an authorized cap- ital stock of $15,000, of which amount $9,000 has been subscribed and $1,500 paid in in cash. Detroit—The William Pike Co. has heen organized to act as manufacturers’ agent for trucks, scales, safes, etc., with an authorized capital stock of $5,000, of which amount $3,100 has been subscrih- ed and $1,000 paid in in «cash. Detroit—The Guardian Frigerator Co. has been incorporated to manufacture refrigerators, ice machines, etc., with an authorized capital stock of $25,000, of which amount $12,500 has been sub- scribed and $2,500 paid in in cash. Detroit—The Wolverine Car & Tractor Co. has been incorporated with an authorized capital stock of $300,000, of which amount $151,030 has been subscribed, $30 paid in in cash, $151,000 paid in in property. Detroit—The Stearns Register Co. has engaged in the manufacture oi registers, heating appliances and stee! stampings with an authorized capital stock of $20,000, of which amount $10,- 000 has been subscribed and paid in in cash. Detroit—The Star Wheel Corpora- tion, has been incorporated to manufac- ture vehicle wheels, parts and acces- sories with an authorized capital stock of $50,000, of which amount $25,000 has been subscribed and $22,500 paid in in property. Detroit—The Kent Food Co. has been organized to manufacture pre- serves, jellies and general table sup- plies with an authorized capitalization of $5,000, all of which has been sub- scribed, $700 paid in in cash and $400 paid in in property. April 5, 1916 MICHIGAN TRADESMAN oe pee vic 3 Wig: R Syn: ght (= J es f pester EN = ees = ¥ ~~ ; 7 = 3 ‘ 1 \ Review of the Grand Rapids Pro- duce Market. Apples—Standard varieties, such as Baldwins, Greenings and Wagners, com- mand $3.25@3.50 per bbl.; Northern Spys, $5@5.50 per bbl. Asparagus—$1 per doz. bunches. Bananas—Medium, $1.50; Jumbo, $1.75; Extra Jumbo, $2; Extreme Extra Jumbo, $2.25. Beans—Prices range around $3.60 for pea and $4.25 for red kidney in carlots. Beets—60c per bu. Butter—The market is very active and all grades are showing a phenomenally good demand considering the high prices. The make is very. light and in this section storage butter is cleaned up, therefore a continued high market can be looked for until the make begins to increase. Local dealers quote fancy creamery at 35c in tubs and 36c_ in prints. Local dealers pay 25c for No. 1 in jars and 26%c in prints, and 20c for packing stock, Cabbage—60c per bu. or $2 per bbl. Carrots—60c per bu. Celery—California, 75c for Jumbo and 90c for Extra Jumbo; Florida $2.50@ 2.75 per case of either 4 or 6 doz. Cocoanuts—$5.50 per sack containing 100. Cucumbers—$1.50 per dozen for hot house from Illinois; $1.75 for fancy. Eggs—The market is steady and un- changed with a good consumptive de- mand. The quality is now the best of the year and the market is in good shape and is not likely to show any radical change soon. Local dealers are paying 19c, cases included. This is a new method of handling eggs at this market, where it has been the custom to return empty cases. This method has placed the Grand Rapids market at a disadvantage, because on the face of things, it looked as though Grand Rap- ids paid %c less than other markets which pursued the policy of retaining the cases. Egg Plant—$2 per dozen. Fresh Pork—9%c for hogs up to 200 Ibs., larger hogs, 8c. Grape Fruit—Florida is $2.75@3 per box. Green Onions—Shalotts, 50c per doz. bunches. Honey—19c per Ib. for white clover and 16c for dark, Lemons—California, $3.25 per box for choice, $3.50 for fancy. Lettuce—10c per Ib. for hot house leaf. Head lettuce, $2 per bu. Maple Sugar—17c per Ib. for pure. Maple Syrup—$1.40 per gal. for pure. Mushrooms—40@50c per Ib. Nuts—Almonds, 18c per Ib.; filberts, 15c per lb.; pecans, 15c per lb.; walnuts, 16c for Grenoble, 16%c for California; 15c for Naples; $2 per bu: for Shellbark hickory nuts and $1.75 for large. steady at Onions—Home grown, $2.25 per 100 Ib. sack; Texas Bermudas, $1.75 for yellow and $2.25 for white. Oranges—California Navals, $2.75@ $3.75; Floridas, $2.50@2.75. Oysters—Standards, $1.35; Medium Selects, $1.50; Extra Selects, $1.75; New York Counts, $1.85; Shell Oysters, $7.50 per bbl. Parsnips—60c per bu. Peppers—Southern grown command $2.50 per 6 basket crate. Pop Corn—$1.75 per bu. for ear, 4%4c per bu. for shelled, Potatoes—The market is easy and all hope of high price has nearly died out. Country buyers are paying 65@70c. Poultry—Receipts are not equal to market requirements and local jobbers pay 18@19c for shipment of mixed fowls. Turkeys are scarce at 22c, ducks at 16c and geese at 13c. Dressed fowls average 3c above these quotations. Radishes—25c for round hot house. Rhubarb—6c per lb. Strawberries—$2.75 per 24 pint case: Louisiana, Sweet Potatoes—$1.25 per hamper for kiln dried Jerseys; $4 per bbl. for kiln dried Illinois. Tomatoes—$2.50@2.75 for 6 basket crate, Florida stock. Turnips—60c per bu. Veal—Jobbers pay 12c for No. 1 and 10c for No. 2. —_2~-+___ The Grocery Market. Sugar—The market is firm but quiet. Prices are the same as a week ago. Domestic buying is now quiet, and ap- parently the only thing that would bring refiners actively in the market for any considerable quantity of raws, is further buying of refined sugar for shipment abroad. The scarcity of tonnage con- tinues to exert a strong influence on values. The combined foreign and do- mestic business now on the books ap- pears to ensure refiners running at capacity through April and May. With the limited tonnage, the weekly receipts from Cuba do not on the average any more than cover refiners’ wants. Stocks at the four ports do not accumulate, and there does not appear to be any increase in the tonnage available. A normal working stock cannot be secured until there is some slackening in the demand, of which there is certainly no indication at present, as, while domestic buying temporarily is quiet, it is believed tha: a large foreign business could be done at a slight concession under refiners’ asking prices. For these reasons these refining interests state that the ton- nage situation will perhaps do more toward keeping prices up than the sellers themselves, as it makes it impossible for them to effect sales faster than the limited weekly tonnage permits. Tea-—The trend of prices has been upward of late. This applies to both blacks and greens. The latter have been brought into the lime light dur- ing the week by sales of some 6,000 packages. It is a case of picking up the cheapest teas in the market for blending purposes, both Congous and Formosas having been advanced ma- terially, beyond the level of Pirgsueys. India-Ceylons are active and firm un- der the stimulus of the fire last week on the City of Naples which badly damaged the teas for New which aggregated several thousand packages. Colombo is too high for importers. Coffee—Receipts are still small at the Brazil ports and stocks do not increase materially, despite the lack of shipments. Better weather causes more confidence in the spot trade, where it is held that the country may, at last take hold in a larger way, business having been rather hand-to- mouth of recent weeks. When all is said, however, the absence of specu- lation makes against any marked fluc- tuation in futures, the absence of bull leadership being keenly felt. Java and Mocha grades are quiet and un- changed. Canned Fruits—Apart from the up- ward trend of prices on lemon cling peaches, due to the light offerings and good demand, there is nothing new in the market. California canne 1 goods are in light request at ruline prices, Canned Vegetables—Next to noth- ing is being done in spot tomatoes by the local brokers, who are not in a position to offer concessions owing to the attitude of sellers at packing centers. It is easier to buy from some jobbers who are taking profits on surplus holdings at a concession from the current quotations than it is to York, induce packers to consider bids ot. less than their asking prices. Corn and peas show no change for the week, Canned Fish—Stocks of pink sal- mon continue to shrink, and, being much smaller than usual at this time of the year, both here and on the Coast, a close clean-up at an early date is expected by the best posted authorities in the trade. The trend of prices is upward. The Coast mar- ket is exceedingly strong, the supply there having been reduced by pur- chases during the past three months to a comparatively small quantity. Higher prices in the near future are indicated by recent advices. The movement in red Alaska is fairly free, and chinooks are getting much more attention than usual, when consump- tion is heaviest. This is attributable to the scarcity of sockeyes. Prices of all grades are decidedly strong, with an upward tendency. The situ- ation in sardines presents no new features. Limited supplies restrict business, but the demand does not appear to be urgent at present, ex- cept for stock that is unobtainable from first hands. Dried Fruits—There is nothing of fresh interest unless the further stiffening of views among holders of spot seeded raisins might be placed in that category. Nothing has come from the Coast by wire regarding the 5 crop outlook or market conditions, so far as can be learned, but mail advices indicate that, as usual, tele- graphic reports of damage to the prune crop at least have exaggerated the effects of the late cold snap, fol- lowing rains. Citron and peels con- tinue active, with the trend of prices tending upward. Peaches, if any- thing, are a shade easier than they have been, although nobody can un- derstand how they can go any lower than the prices several months. Apricots are unchanged and quiet. ruling for Rice—There is a more confident feeling in the rice market, due to the advices from the South and it is pre- dicted that the local trade will be taking hold actively. Molasses—The market is firm in tone with distributers and baking in- terests taking needs. The grocery grades for weather does not help business, the same being true warmer of the hig prices. Blackstrap is firm with a small movement at quotations. Cheese—There is a steady normai consumptive demand for cheese and with light stocks. Under grades are particularly scarce and are. selling close to the price of the best. No immediate change seems likely until after the new make begins in June. Salt Fish—Desirable sizes of mack- erel are almost out of the market. Norways are down to hard pan and are hardly worth quoting any longer. Prices are exceedingly high and buy- ers are only taking stock when they have to. Some shore mackerel are about, but are not very active. Cod- fish is reported to be almost out of market. Provisions—After being quite firm for a considerable period, provisions have undergone a re-action as a re- sult of speculative liquidation. The advance in lard has been largely in the undoing of spreads against short sales made some time ago, and it is now regarded as strong hands. Lately the cash demand has been quite active. with prices very firmly held. Hog cutting is only about half what it was a short time ago. being in a ——_2+++____ The Ukuilean Market, organized with a paid-in capital stock of $2,000 by fifty former residents of Galicia— Little Russia—has engaged in the grocery and meat business at 345 Bridge street. The National Grocer Co. furnished the grocery stock. —_>++___ Benjamin A. Sterken recently pur- chased the grocery stock of F. A. Wanamaker & Son, at 619 Lyon street, subsequently selling the stock to Mrs. Henry J, Ringold, who will continue the business at the same location. —__+ +. William S. Godfrey, Michigan rep- resentative for the salt department of the J. S. Stearns Salt & Lumber Co., at Ludington, says that eighteen trav- eling salesmen reside in Eaton Rap- ids, where he now makes his home. Smith Bros, succeed J. Vanden- Bosch in the grocery business at the corner of Lafayette avenue and High- land street. DETROIT DETONATIONS. Cogent Criticisms From Michigan’s Metropolis. Detroit, April 3—The Sunday pa- pers reported that Villa had lost a leg. If the chase continues the poor fellow won't have a leg to stand on. Last week building totals in De- troit were $1,182,350, as compared with $625,510 for the previous week and with $640,705 for the similar week last year. Prospects of further in- creases were never better in this city. The Detroit Savings Bank has ap- proved contracts for the erection of a branch bank at Woodward and Mil- waukee avenues. The Russel Co. has opened a wom- en’s wear store at 250-254 Woodward avenue. The store in all its appoint- ments is one of the most modern in the city. V. Leskowski, dry goods and fur- nishing goods dealer. has added 40 feet to the rear of his store building at 2254 Jefferson west and has re- modeled the interior of the entire store. Burglars stole 5,000 cigars valued at $160 from the drug store of E. C. Kinzel, 26 Michigan avenue, last Wednesday. A. T., better known as nat” O’Connor, Secretary and Treasurer of the newly-organized Columbia Mo- tors Co., is flitting about town these days with a most gladsome_ smile. Enquiry elicited the fact that his ela- tion is the result of the appearance of the new Columbia model just about completed and ready for exhibition. Mr. O’Connor, who in a large meas- ure was responsible for the formation of the company, is one of the pio- neers of the automobile industry and his associates are William E. Metz- ger, W. S. Daly and J_ G. Bayerline, all well known in the automobile world, Great interest is being evinc- ed over the coming Columbia models that will be out within the next week or ten days. W. J. Miller has disposed of his stock of dry goods and furnishing goods at 1801 Mack avenue and will retire from the business. The Detroiter Motor Car Co. has recently added 10,000 square feet ad- ditional floor space, which is added to_the general paint department, The pages of the Tradesman are usually filled with news and advice that if followed by any merchant would tend to increase the efficiency of that merchant’s business, vet there appeared last week an article advis- ing storekeepers not to emulate the example of business men of a certain faith. The humorous part of this ad- vice is that the business men referred to are conceded the most successful in the world. Inconsistency, thou art a paste diamond! Benjamin Sunshine has opened a women’s furnishing goods store at 2967 Woodward avenue. Fire in the factory of Harcus & Co., 774 Russell Street, March 27, caused damage to the extent of ap- proximately $50,000. Detroit Council will be honored with a visit from Supreme Counselor Ganiard, Grand Counselor Lawton and other dignitaries, at the next meeting, Saturday, March 15. W. J. Hubbard, formerly of Do- wagiac, has purchased the dry goods and furnishing goods business of R. J. Cowan, 2342 Woodward avenue. ". E. Whitton, manager of the Saginaw office and sample rooms of Burnham, Stoepel & Co. was in De- troit the latter part of last week. Old John Barleycorn is some ath- lete. He can throw the strongest man that tackles him. Green & Rice, proprietors of the Boston store, at Pontiac. are install- ing a new front in their store and remodeling the interior. Both pro- prietors are Detroit boys. Mr. Rice, who has the management of the busi- ness, before going to Pontiac was a MICHIGAN TRADESMAN city representative for A. Krolik & Co. Mr. Green is still connected with A. Krolik & Co. in the capacity of manager of the men’s furnishing goods and underwear departments. J. A. Cannon, formerly of the Na- tional Refining Co., Cleveland, has been appointed sales manager of the White Star Refining Co., of Detroit. Mr. Cannon filled a similar position with the Cleveland firm for a number of years. A person can take almost anybody’s dirt in Detroit and make money on it. L. A. Rosengarten, dealer in dry goods and ladies’ ready to wear, cor- ner of Crossley and Jefferson av- enues, has opened a new store at 191 Michigan avenue, The many friends of the family of Frank Schneider, manager of the J. F. Hartz Co., will be pained to hear of the death on March 28 of the daughter, Catherine, aged 17 years. Although ill the greater part of the winter, Miss Schneider was not con- fined to her bed until about four weeks ago. From then on her de- cline was rapid. A student in her SEMOG year in the Eastern high school, she made hosts of friends among the other scholars by her mild manners and_ pleasing personality. The sympathy of the Tradesman, in behalf of the friends. is extended the bereaved family. The Kingsley cafeteria will be open- ed within a few days at 878 Beaubien street. D. C. Atkins, of Vassar has pur- chased the stock of furnishing goods of Freeland & Patrick, 1305 Gratiot avenue. Prosperity, according to a4 respondent, has invaded Bay City. J. F. List, general merchant of West Bay City, has remodeled his store and has purchased an automobile, a Detroit car recently put on the mar- ket. Les Cody, up Saginaw Way, Says that one of the necessary attributes to the success of a politician is to be a good mixer, “and,” he soliloquizes, “that is also a necessary attribute tu the success of a bartender.” The Beaubien department store will open with a general line of dry goods and furnishing goods, in the store nearing completion on Beaubien street, near Philadelphia avenue. Owen & Co., one of the largest house furnishing goods concerns in the city, whose store is located at 3rush street and Gratiot avenue, have purchased property on Clinton av- enue and will erect a modern five- story warehouse, with foundations strong enough to Carry several ad- ditional stories. Thieves wrecked the windows of the stores of Grover O. Wolf. 179 Michi- gan avenue, and Joseph Hyman, 506 Hastings street, last week, and _ stole merchandise estimated at approximately $25 to $60. Otto Neuman, of Neuman Bros., druggists, 2354 Jefferson avenue, East, is convalescing, following an operation performed on him nearly three weeks ago. The firm enjoys a prosperous busi- ness and the manv friends of Mr. Neu- man will be pleased to greet him on his return to the store to assume his former duties of manager. A branch store will be opened at the corner of Lillibridge and Jefferson avenues, John Skinner has been appointed spec- ial notion representative for Burnham, Stoepel & Co., calling on the city trade. Mr. Skinner has been acting as house salesman for the past three years and has made many friends during that time. Before coming to Detroit he was em- ployed in the general store of Skinner Bros., of Ortonville. John Skinner has all the attributes of a successful sales- man and his friends predict a bright future for him in his new field. The Chicago Pneumatic Tool Co. is building an addition to its factory at Second and Amsterdam avenues. John J. Lenihan, dealer in dry goods and furnishing goods, has engaged in cor- the manufacture of women’s aprons and house dresses under the style of the Triangle Apron Co. The manufacturing will be carried on at 320 Dix avenue. Mr. Lenihan will continue the mercan- tile business as before. : Real estate values in Detroit are rap- idly advancing, but judging by the prices the warring nations are paying for the possession of some of the small hills and villages they are fighting for, prop- erty here is the cheapest thing in the world in comparison. : Frank Dreese, well-known business man of Gaylord, was a Detroit business visitor last week. : What promised to be a disastrous fire was narrowly averted on March 28 when a blaze was discovered in the warehouse of Summerfield & Hecht. furniture dealers. The fire was ex- tinguished with small loss. Last December Freddy Opp, who con- ducts an up-to-date and prosperous con- fectionery business and all the per- quisites attached to such a line of trade at 2350 Jefferson avenue, East, was un- ceremoniously gripped in the grip of the grippe and, according to Freddy, the grippe is the peskiest and most tena- cious malady extant. In spite of the fact that he has been grappling with the grippe for nigh on to four months without success, the chubby one has not lost his affable manner or pleasing smile. With his persistency we predict he will sooner or later get a good grip on the grippe. Joseph Walker has opened a men’s clothes shop in the Palmer building, The show rooms, the last word in modern store equipment, are located on the second floor. The building at 161-165 Jefferson avenue will be reconstructed into a mod- ern hotel of 125 rooms and baths and will be named the Hotel Jefferson. L. J. Flint, formerly of the Chalmers Co., has been appointed manager of the King Auto Sales Co., Michigan dis- tributor for the King Motor Car Co., at 998 Woodward avenue. News of the death of Mrs.. William Groening, wife of the clothing mer- chant in Ludington, was received last week. Mr. Groening has many friends among the traveling fraternity who will read the news with sadness. Mr. Groen- ing is one of Ludington’, prominent young business men and his family is well and favorably known in that city and surrounding country. A baby daughter survives. John D. Mabley, one of the Pioneer clothing merchants of Detroit, died at his home Jast Friday. Mr. Mabley suf- fered an attack of typhoid fever last August and never fully recovered. His first employment was with the J. L. Hudson Co., remaining with that firm for twelve years, resigning to engage in the men’s furnishing goods business, later adding a line of clothing. The firm of Tohn D. Mabley Co. is one of the largest retail clothing concerns in the State. Surviving are the widow, three sons who were associated with their father in the business, two daugh- ters, a brother and a sister. Detroit factories added 22,443 em- ployes to their pay rolls in 1915 and the daily wage increase was $69,399, The W. J. Burton Co., 159 Congress street, West, manufacturer of steel ceilings, fire proof windows and doors, is erecting a factory building on the M. C. Railroad at Seavitt junction, The Detroit Towel Supply Co. has moved into new quarters at 459 Baker Street. A portion of the new building will be used for the manufacture of white coats for barbers, soda dispensers, etc. A blaze which caused damage amount- ing to several thousand dollars to the plant of the Murray Manufacturing Co., 550 Clay avenue, nearly cost the lives of fifteen men who were obliged to drop from upper windows of the building. News items of interest to traveling men and merchants are respectfully so- licited. Address 202 Montclair avenue. Weiler’s bakery and lunch room, 80 Broadway, will open a new store at 69 Broadway. The company are also ‘April 5, 191° candy manufacturers on a large scal. General C. R. Hawley, Bay City mer- chant, was in Detroit on a business trip this week, Being neutral, we refuse to state wh we believe responsible for putting agu in Hauge. As one T. Roosevelt might say, man who has no enemies usually ha the same number of friends. Villa by the way is a teetotaler, his thirst evidently being confined to blood. What a swell hiding place Carranza’ s whiskers would be for munitions of war. Call for M. G. Howarn and KG MacEachron. Cadillac Council leads Grand Rapids Council by a ? The Progressives are ready to throw the Bull-Moose. James M. Goldstein, —_—_—————_.-2.-a——_____ Misuse of Childish Enthusiasm. Monroe, April 3—Instead of ex- ploiting the children in the raising of funds to build battleships, how much more appropriate it would be at this juncture, and how much more it would appeal to the child’s humane instincts, to apply such a fund to the relief of the thousands of war vic- tims in Europe. I think, also, that if Congress would expend $10,000,000 in the promotion of the world-peace idea, it would confer a far greater benefit upon suffering humanity than the building of war vessels. Our “incomparable navy” and vast- ly augmented army would cause the misery of the belligerents, already sufficiently acute, to be prolonged after the war in their endeavor to maintain a like military supremacy, and how long, after all, would it be ‘ere we should find ourselves out- matched and in need of a still more “adequate defence,” and so on ad in- finitum. The deplorable condition of Europe to-day proves that an indefinite con- tinuation of the present rivalry be- tween nations, with the entailed ex- pansion of armaments, will ‘eventual- ly bring about a relapse into world barbarism. With this grim object- lesson vividly before us, what better service can true patriots give than to join, hand in hand, in the endeavor to_ overthrow this most gigantic of evils. Let us begin by instilling into the minds of our 10-year-olds the truth that is slowly but surely finding its way into the consciences of men that war and provisions for war belong to a benighted past. ©. Fish by the Cord. In Irkutsk, Siberia, meat and fish frozen are offered for sale piled up in stacks like cordwood, and milk, also frozen is placed on the market in square blocks and sold by weight, a string or stick being left projecting from the cake as a handle whereby dealer and buyer may carry it. The United States Government buys many pounds of paper each year and the most expensive is the paper which is used for currency, securities and other notes. A contract for currency paper has just been awarded, the low- est bidders again being Crane & Com- pany of Dalton, Mass., who bid 34% cents a pound against a bid of 49 cents made by the only other bidder. It is estimated that 1,200,000 pounds will be required during the fiscal year 1917, This paper has silk threads running through it and its manufac- ture is guarded closely. 22> Due to a change in ownership of the elps Hotel, at Greenville, Steward Albertson, formerly manager, has been forced to retire. Mr. Albertson has a wide acquaintance among the traveling fraternity and the boys will be pleased to see him located once more behind a hotel desk. April 5, 1916 SUCCESSFUL SALESMEN. Hub Baker, Who Has Traveled Thir- ty-Four Years, Alden, April 4—Genial Herbert Baker the well-known representative of the Worden Grocer Company, celebrated his 71st birthday at Alden to-day. After living the allotted three score years and ten, Hub now proposes to rip off another ten years, with good prospects of making the grade. Mr. Baker is as active and well preserved as the average man of 50, and when it comes to land- ing grocery orders for his house, he leads the younger salesmen a merry chase. Hub, as he is familiarily called, attributes his long and vigorous life to keeping good natured and cheerful. He is a natural optimist and the well-known Hub Baker smile is irresistible. Hub has a reputaiion for two things. One is that he never stuffed an order and the other is that he is the greatest story teller who travels out of Grand Rapids. His many friends on the road, as well as his many acquaintances among the retailers, wish him many more years of the best things of life. Mr. Baker first saw the light of day in the good old State of New York and came to Michigan in early life and has had a long experience as a traveling salesman. Recently he was asked, “How long have. you traveled in Western Michigan?” He replied in his typical way, “Boys, it is a long, long time—so jong that when I first commenced to travel in Western Michigan they had just com- menced digging a hole to put Lake Michigan into.” Charles H. Coy. Biographical. “Hub” Baker first saw the light of this world at a country house near Youngstown, N. Y., April 4, 1845. Working on the farm summers and going to district school winters con- stituted the greater part of his ex- MICHIGAN TRADESMAN perience, until “war time,’ when he attendéd school at Wilson and Lock- port, N. Y., graduating trom the lat- ter institution in 1866. Having ar- rived at the age of 21, he thereupon set about to see the world, his first move in this direction being to go to New York City, where he worked Herbert Baker. for a year in the book and stationery store of G. W. & J. Cross. Tiring of that business, he came West, set- tling at Glenbula, Wis., where he spent three years learning the black- smith’s trade. For eight years sub- sequently he tilled a farm of his own near Flint. Then he went to Mil- waukee and worked in the shops of the C., M. & St. P. Railway. Next he turned up in Grand Rapids, where he worked for a year for a Canal street clothing house. Forming a liking for the grocery business he entered the employ of John Caulfield, with whom he remained one year, covering the C. & W. M., North and South, the G, R. & I., South, and the Michigan Southern. On the advent of L. H. Randall & Co., he cast his fortunes with that house, taking the G. Ko @ |. and C. & W. M., both North and South. One year wound up the existence of that concern, and on May 12, 1884, Mr. Baker entered of Shields, Bulkley & Lemon, with which house he remain- ed until it was consolidated with the Worden Grocer Since then he has traveled continuously for the latter house, with likely to remain for some time to come. the employ Company. Mr. Baker owes his success as a salesman to indefatigable industry and persistent effort, coupled with genu- ine integrity, which enables him to command the confidence and respect of all with whom he comes in con- tact. He is one of those men who “waer well,’ as the expression goes, and to this fact is to be attributed* the decided success he has attained to his present occupation. While he has no particular hobby, being unable to talk “horse” or “base ball” with any great degree of fluency, yet he can do what very few traveling men can— conduct a prayer meeting; and no Wednesday evening ever passes which does not find him associated with his Methodist brethren. The nickname whom he is: 7 by which he is universally known, Hub, was given him through no per- sonal application, and the reason for its origin is a mystery. Possessed of an agreeable exterior, a big heart and a clear mind, Mr. Baker has every reason to look back upon his long career on the road with supreme satis- faction and to view the future with calmness and complacency. 2 +» Butter, Eggs, Poultry, Beans and Potatoes. Buffalo, April 5—Creamery butter, extras, 36@37c; first, 34@34143c; com- mon, 32@33c; dairy, _common_ to choice 25@32c; poor 20@24c. Cheese—Fancy, new, 17'%4c; choice, 17@17\c. Eggs—Choice, new laid, 21@21%c; fancy, 22@23c. Poultry (live)—Chicks per Ib. 18@ 20c; cox, 1t2@13c; fowls; 18@20c: ducks, 18@20c. Poultry (dressed)—Chicks, 18@2Ic; fowls, 18@20c:; ducks, 18@2I1c. Beans—Medium $3.90; pea, $3.85@ 3.90; Red Kidney, $4.75@5; White Kidney, $5; Marrow, $4.75@5. Potatoes—$1.00@1.15 per bu. Rea & Witzig. ——__ eo Why Japs Escape Grip. Polite Japanese never have the grip because they commit “iki wo hiki,” that is drawing in their breath sharply, a salutary custom which one doctor has declared incomparable as a means of grip prevention, the idea being that Japanese are careful as to where and on whom they breathe and so keep the percentage of germ distribution at a rather respectably low figure. —-3> +> -—---—-- The best throw one can make with dice is to throw them away. Barney Langeler has worked in this institution continuously for over forty-five years. Barney says— In the old days the jobber who could give the mer- chant the longest time in which to pay his bills gen- erally got the business, but to-day it seems that the merchants want GOOD GOODS, PROMPT SERVICE and FAIR TREATMENT. When the present management took hold, this policy was laid down, and I guess this is the reason why our business is six times as large as it was fifteen years ago. WoRDEN GRAND RAPIDS— KALAMAZOO ({;ROCER COMPANY THE PROMPT SHIPPERS 8 PRCHIGANEDADESMAN (Unlike any other Paper.) DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY, Grand Rapids, Mich. Subscription Price. One dollar per year, if paid strictly in advance; two dollars if not paid in ad- vance. Five dollars for six years, payable in advance. Canadian subscriptions, $2.04 per year, payable invariably in advance. Sample copies 5 cents each, _ Extra copies of current issues, 5 cents; issues a month or more old, 10 cents; issues a year or more old, 25 cents. —— ee ee Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. April 5, 1916. eo eee MR. CROSBY IS MISTAKEN. Some one once remarked that “When you call a man a liar, you should be sure you have the documentary proof in your possession.” Mr. James M. Crosby, a well meaning gentleman, who has many friends in the city in which he was born and reared and who ordinarily keeps within the bounds of courtesy and reason, has taken it upon himself—in_ his official capacity as President of the Local In- surance Agenis Association of Michi- gan—to question the veracity of the Tradesman relative to the editoriai statement made in this paper last week to the effect that the statute enacted by the last Legislature commonly known as the anti-discrimination. law was amended during its consideration so as to exempt mutual co1-?anies from the provisions of the law. Mr. Crosby denounces this statement as incorrect, insisting that the anti-dis- criminatory bill was not amended from the time it was drafted until it was enacted. He forthwith indulges in some sarcastic remarks which are en- tirely in keeping with his occupation as the representative of the insurance com- bine, but which he would not indulge in in his other capacity as a gentleman and business man. Unfortunately for Mr. Crosby, he has not the documentary proof to sustain his assertion, because the official records of the Legislature show that the docu- mentary evidence is on the side of the Tradesman and it clearly disproves Mr. Crosby’s allegations to the contrary. House Journal No. 1 for the session of 1915, page 919, shows that the bill was amended on motion of Mr. Rice and a paragraph added thereto espec- ially exempting mutual insurance com- panies from the operations of the law. The same record appears in Volume 2 of the House Journal on page 1859, where it is plainly stated that House Bill No. 70 was amended—exactly as stated by the Tradesman—March 31 and subsequently enacted, enrolled and ap- proved by the Governor. This matter is not so unimportant as appears on the surface because it plain- ly discloses the intent of the Local In- surance Agents Association of Michi- gan—of which Mr. Crosby is President —to destroy the competition of the -mutual insurance companies which are carrying such a large portion of the MICHIGAN TRADESMAN desirable insurance risks of the State. Under this infamous law these mutual companies are the only protection the insurers have against the grasping monopoly which—under the machina- tions of this unfair law—seeks to throt- tle competition and force the people to submit to the exactions of an irre- sponsible organization whose powers and limitations are not properly defined and circumscribed. So much for the arrogant statement of Mr. Crosby that the bill was not amended, but was enacted exactly as prepared by his organization. Mr. Crosby furthermore states that the insurance companies took no inter- est in the bill while it was being con- sidered by the Legislature. The Lan- sing daily papers are in evidence as showing that while House Bill No. 70 and Senate Bill No. 31 were under con- sideration by the Legislature, numerous representatives of the insurance com- panies were constantly in Lansing lob- bying in the interest of these bills. ee An American military authority fa- miliar with the American Civil War. has likened the battle of Verdun to that of Gettysburg. He declares the Germans have failed at the French fortress as Lee failed at Gettysburg. As the latter represented the limit of the Confederacy’s effort so Verdun marks the climax of German power. Whether there is any parallel between the two, is for the future to disclose. But there is hardly a question in the minds of those following the war situation, that the Central Powers as the spring opens are facing the most trying situation for them since the war began. If more must he done during the coming opera- tions and campaigns than has been done by the Teutonic empires, it is for Ger- many to do it. It is manifestly im- possible for Austria-Hungary to do more than at present. She is engaged to the utmost on the Italian and Rus- sian fronts and in Albania, and there are signs of weakening on her Russian front. With Russians attacking on the north and south; with Germans and Austrians on the Salonica front with Bulgarians either to undertake an of- fensive or resist an attempt by the Anglo-French forces; with Rumania threatening to enter the conflict on the side of the Entente Allies and thus divide the Bulgarian armies: with the Italians holding the attention of all available Austro-Hungarian forces, Ger- many is in no position to transfer from any front such overwhelming forces as are necessary to achieve decisive or striking success on the Western front. Only by superhuman efforts does it seem possible for the Teutonic powers effectually to surmount the apparent dif- ficulties and continue to dominate the trend of military affairs as they have done. ns Is the analogy drawn between the position of the blockaded South in the Civil War and the Central Powers to- day valid? When the European war had been in progress but two months the late Charles Francis Adams had reached the conclusion that the conflict on the west might involve, for a time, a series of tactical operations, from which nothing decisive would result, but it would then become a struggle to be settled only by exhaustion. Al- ready he saw it reaching the shape it assumed in Virginia in June, 1864; and in a paper read before the Massachusetts Historical Society, and reprinted in the forty-eighth volume of the proceed- ings, he predicted that the blockade would again be a principal factor in ending a great war. Making no pro- tence to statistical information, he took for illustration the question of shoes and of horses. His Civil” War exper- lence taught him that when an army was in active service, especially in wet weather, a pair of shoes per soldier each month was required. If such is the case in Europe, a consumption of millions of shoes monthly on each side must be provided for. “Whence, espec- ially in a region limited to its own re- sources, is such an amount of footwear to come? The air-pump is here in pro- nounced operation. Will history record a repetition of Confederate experi- ence?” As for transportation, in the Civil War an army required a_ horse for every three combatants, allowing for cavalry, artiliery, commissariat, am- munition and hospital services: and at that time “in active operations the life of a horse averaged some six weeks. To sustain his strength, he must also be fed with the regularity of clock- work.” Adams believed that the motor might supplement, but could by no means take the place of, the horse, for it is wholly dependent upon the roads. Moreover, “the increase in weight as well as number of impedimenta, inciud- ing artillery and ammunition trains, has been such as to call for additional motive power, not less probably in amount than the new appliances can contribute.” In this war the world’s horse markets were being stripped by the Allies, as in the Boer War they were by the British; but what could the Germans do? —— Deacon Ellis has finally been relegated to private life by the voters of Grand Rapids, notwithstanding the herculean efforts of the liquor interests, the in- surance combine and the promoters of cheap and nasty burlesque shows to land him for a sixth time in the chair of chief executive. He has managed to retain himself in office by arraigning class against class and friend against friend, keeping one foot in the church and the other in the saloon. He has played fast and loose with every voting interest in the city and has, in turn, proved recreant to each. His retirement to the obscurity from which he should never have emerged, is a welcome omen for the future growth and prosperity of the city. ee The forest service of the United States Department of Agriculture tells of two Utah ranchmen who ran their stock on National forest range under grazing permits and sold their steers on the same market on the same day. Both ranchmen used the same amount of range per head of stock and both paid the same fee, yet one received $40 per head more for his steers than the other. The reason is that one gave close attention to the selection of his breeding cows, and the other made no attempt to improve his herd. One ranchmen used his head and he is better off. April 5, 01 BREAKING WITH GERMANY. There is still a possibility that co: ditions may so change as to mod the President’s intention or postpo: action, but there is great danger th: we shall have to cease relations with ti. Teutonic empire within a short tim This action would not necessarily mea war with that power, and if there sha! be a war the military and naval actiy ities will not be great for a considerab|; period for obvious reasons, but it would put an end to the stage of forbearance on the part of our Government and in a qualified way would make the United States an enemy of Germany. The effect on this country in its various interests would not be so great as if this had happened months ago, but it would place us under strong bonds to be prepared for any emergency. The most logical immediate effect would be that of strengthening our army and Navy and in every way placing us in « position for defense. It would not cans: a financial panic, but for a time at leas it would create depression in certain lines, notably investment and specula- tion. In spite of the immense volume of business which has been done in this country in the past twelve montis we are not in an inflated condition. We have done business on a cash basis in the main, and our manufacturers and dealers are not “spread out.” We hav not with us the evil of overproduction, which is the most frequent cause of financial reverse. We have had a sale for our merchandise as fast as it could be produced and we have a quantity of gold far greater than that possessed by any other country in the world. The meaning of a severance of diplo- matic relations is such, however, thai much timidity would be caused among business men and there would probably he even less disposition to enter upon new enterprise than case of actual war there would be an- other shock, and_ this country have to raise itself from its lethargy and think of other things than th acquisition of wealth and_ the enjoy ment of the comforts so characteristi: of American life. now exists. In would The situation would not be without its advantages. A conflict with another nation would unify our people as noth- ing else could and infuse into our citi- zens a spirit which has been largely lacking these many years. Moreover it would Americanize to an extent here- tofore unknown many people of foreign birth. They would understand that this country stands for democracy, for per- sonal liberty, and that it would be their duty to support it not merely because they are residents of the country, but because they are here out of a prefer- ence for democracy as against the monarchical forms and traditions of Europe. It is to be hoped that even a break with Germany will be avoided, and certainly that there will be no war, but if either of those events comes we all know what our duties will be and let us remember that so great an evil would not be without compensating benefits. SE eis The finest woman in the world is your wife, and don’t forget to tell her so. You were eloquent enough on this subject before you married her, 3 ij ia April 5, 1916 WHAT CLOSED SHOP MEANS. Jefferson, the Philosopher of the Revolution, wrote into our civic scheme two affirmations without which the rights of man cannot be enjoyed and free popular government cannot exist. The first of these was, “equal rights for all, special privileges for none.” The second was in that mighty pre- amble to the Declaration of Inde- pendence: “We hold these truths to be self- evident: that all men are created equal and endowed with certain inalienable rights, amongst which are life, liber- ty and the pursuit of happiness, and that to secure these, governments are instituted amongst men.” In these forty-eight words, Jeffer- son wrote the impregnable indictment of the closed shop, and lifted the open shop to the dignity of the highest expression of the rights of man. From 1776 to 1876, one hundred years, this country enjoyed equality of rights and its citizens had a right unquestioned to life, liberty and the pursuit of happiness. In that period, we reared generations of Americans who gave to us by the Mexican War our splendid frontage on the Pacific Coast, and the territory now divided into five American states, and a gen- eration which preserved the Union in the Civil War, and reaffirmed the civic philosophy of Jefferson. In that century, a greater percentage of American workingmen went forward to financial independence than since. for every man depended upon skill and industry in his handicraft for constant employment and the best wages. Then began a change, impercepti- ble at first, but gathering force, until now in the form of union labor, it denies the equal rights of men, and denies the right to life itself, unless under conditions it enforces, and not under the equal operation of eco- nomic law, We have now reached the period of the closed shop, in which no man is permitted to live by the work of his hands, except by the consent of the walking delegate and business agent of union labor. There is no economic argument against the organization of labor, if it be legally responsible and keep within the limitations of law. It should mean the superior skill of its members, but it does not. It should .mean their superior in- dustry and productivity, but it does not. Labor unions claim the right of col- lective bargaining and the making of contracts, but they refuse to in- corporate under the law and to as- sume legal responsibility for contracts and the right to sue and be sued. They demand contracts of the em- ployer, but whether that employer be an individual, a firm, a partnership or a corporation, each has a legal status, and mav sue or be sued in case of breach of contract, or be punished for any violation of the law which holds a strong hand over them all. So, between the two parties to such collective bargaining and contract, MICHIGAN TRADESMAN there is no equality of right. The contract is not bilateral, it is uni- lateral, with all the responsibility upon one party, the employer. Under this condition of irresponsi- bility of the union, the closed shop is entrenched in its absolute denial of the right of a non-union man to work, and therefore denial of his right to live. The labor guilds of France grew so strong that they demanded of the King that he treat the licensing of labor as a royal prerogative, and that no man be permitted to work with- out the royal license. He was a greedy monarch and the guilds offer- ed him a cash subvention if he would assume this prerogative. He referred the demand to his Minister of Finance the great Turgot, who was a friend of Jefferson. Turgot wrote the King’s answer, saying that, “God, by giving to man wants, making his re- course to work necessary to supply them, has made the right to work the property of every man, and this prop- erty is the first, the most sacred, the most imprescriptible of all.” What the King refused to do the labor unions do with impunity. The Gov- ernment of the United States cannot forbid anyone the right to work. Backed by all its power, it cannot do that. But the labor unions, extra- legal bodies, irresponsible before the law, do it by the closed shop. How do the unions enforce this policy? Let union men who may have a conscience and a memory study the method. It is enforced by crime, by murder, by arson, by dyna- mite, by thugging and by the blud- geon. The union alone, the structur- al iron workers, enforced it by the destructive dynamiting of $17,000,000 of property, and by more than a hun- dred murders. Where is the evi- dence? Read it in the pleas of guilt by the McNamaras and the confes- sions of their co-conspirators. Read it in the murder of Governor Steunen- berg and the confession of Harry Or- chard. It is written in the judicial records of our courts, state and Fed- eral, and in scores of convictions of union leaders and conspirators. This is the price at which the closed shop has been maintained. Now what does the open shop mean? It stands for no discrimination between union and non-union men. It denies to neither the right to work, nor the right to live. It does not even deny collective bargaining, that does not include the closed shop. It does not need dynamite, arson and murder for its maintenance. It stands for equality of right and the right of man to life, liberty and the pursuit of happiness, A press that lacks courage and politicians who want votes may be for a time longer restrained by fear, but at heart they despise the closed shop policy and the crimes which sustain it. In order to maintain the closed shop the labor unions forbid ap- prenticeship of American boys to the trades and handicrafts. The result is that youths are left to fester in the vices of idleness and learn crime in the street gutter. When they are arrested and sent to the reform school and taught trades there at the ex- pense of the taxpayers and come out proud of their skill and capacity to support themselves, and become good citizens, the unions refuse to permit them to work or admit them to mem- bership. So the taxpayers are buildin z more reform schools and detention homes in which to confine the young victims of the closed shop. In the effort to put our youth in the way of independence and good citizenship, the taxpayers are buildiny mostly vocational schools, in which the boys learn perfect skill -in the trades and handicrafts. But when they graduate, qualified journeymen mechanics, the labor unions to enforce the closed shop deny them membership and refuse to permit them to work under the usual union penalty of being maimed or murdered. The distinct and official avowal of union labor is that the American boy has no rights on his native soil, under his country’s flag and Constitution. but he is an outlaw in the interest of the closed shop. When the American spirit awakens to the atrocity of this policy labor unions must abandon it or aroused American spirit will sweep labor unions off the face of the earth. Fathers and mothers of American boys, think this over in the quiet of your homes. You have heard sentence pronounced upon your boys, condemn- ing them to crime or beggary. You have cherished your sons from the cradle to their youth. You have look- ed upon them as the support of your old age, In the monstrous language of union leaders, all this parental dream fades away. Union labor, the new Herod, condemns them to moral death and physical degradation, in order that the closed shop may flour- ish by making them your sorrow who should be your joy. es DO YOU KNOW THEM? They stand in downtown doorways —the doorways that lead to the land of smoke haze, shaded tables and wide-mouthed talk—and they watch the mothers, the sisters, the wives and the daughters of the city pass. They speak loud, one to another, of things not discussed by men. With insinu- ating familiarity they greet the women they chance to know and some they do not krow; their conversations are filled with the crude vileness of raw viciousness. Their clothes are always of the latest pattern, and their linen is white and spotless, but on their faces the lines of evil are beginning to form. They stretch far over green tables to thrust with weighted sticks at shin- ing, vari-colored balls, and in the light from the green shaded electrics their eyes have an unpleasant glint as they miss their shots or gloat over another’s ill luck. And as they play they curse the name of the God who made them, the mothers who gave them life, the fair name of woman, and the decency of man. They sit at other tables the long night through, and play at being men with cheap drinks, with chips and pennies and nickels and cards. And they gaze uncertainly into the feverish 9 eyes of their kind, clutching the spot- ted cards close to their bodies in white shaking hands. They lose money that is not their own; they win money that is not their own, and then they go home—to lie in loggish drunken sleep until it is night again and things of evil stir abroad. They haunt the houses of ill fame: they pride themselves on acquaintance with the underworld of the city’s life, and they imagine that they are won- derful in their sportiness. Only they are nothing of the sort. They are only silly, and vicious and weak. When they are wicked it is in a cheap way—a wickedness that profits them nothing. They do not play the big game, In their own parlance they are “pikers,” “cheap skates,” ordinary “would-be’s.” Citizens in the making? The type of citizen who becomes a common parasite on the body politic; the citi- zen who makes his city a reproach with political intrigue, with ballot buy- ing and selling, and—worse. This is the boy who may lead your daughter or your sister to the altar some day, and because of the viciousness that has burned out his manhood, because of the alcohol that has burned out the life cells of his body, breed the spawn of imbecility, of idiocy and of crime. Would you prevent juvenile crime? Would you have the daily police court history of Grand Rapids during the last year changed for the better? Would you have your daughters, your sisters, your wives and your mothers go their ways without insult? Then care for this gang, where the germs of cheap evil, viciousness and infamy find root in fertile soil. The gang is sick—sick with the warped morality and mentality that leads to vile disease of body and de- cease of soul. Cure the gang of its rottenness, of its ganginess; take away the opportunities of putrid incubation. Pick up the boys of the doorways wh» sneer at the virtue of the city’s daugh- ters. Make sure that these boys can assume a place in the social body. If they can, insist on it. If they cannot, the State has institutions for the re- tention and the remaking of such as these. eee Dr. Mary Walker advises eating an onion a day to keep disease away. Sh2 points to herself as an example of what onions will do. Another health adviser says that after eating an onion one should go to bed. If every one who ate onions followed that advice how much pleasanter life would be. There would be no onion odors on street cars or other public places, for the onion eater would be in bed sleep- ing off the effects of the onion. Calling a man a liar is not consider- ed good form in the best circles of society, but telling a man that he con- tinues to have an impediment in his veracity is a gentle hint that he is not always truthful. This gentle hint was conveyed a few days since and members of the Ananias Club are wondering if the gentleman receiving it can be classed as a new member 07 their organization. 10 INSURANCE INIQUITY. How Michigan Insurers Are Chloro- formed and Robbed. : Grand Rapids, April 3—Whatever in- terpretation or construction you may have put upon my letter to you of March 27, it was alone actuated by an endeavor to rectify what I construed to be an erroneous understanding on your part of the anti-discriminatory law and of many other phases of insurance in general. After reading the editorial in your issue of March 29 under the caption of “Not from the People,” I am satisfied that I accomplished nothing, for you make statements therein which are en- tirely incorrect and which the slightest investigation on your part would have shown you to be false. I thought I made myself clear in my previous letter regarding the origin of the anti-discriminatory law. The com- panies had nothing whatever to do with this. Agents neither requested their advice, nor asked them to give any con- sideration to the proposed bill. If agents had asked their companies what they wanted done along that line we should have had about one hundred different plans, for companies them- selves do not agree on the method of supervision of insurance rating. You evidently know little of the relations existing between agent and company in your reference to “servant and master.” That statement is too absurd to com- ment upon. Your statement that the original draft of the anti-discriminatory bill included mutual companies is entirely incorrect. They never were included in the draft of the bill and the anti-discriminatory bill was not altered from the time of its drafting until its passage. You have confused this with the agent’s qualifica- tion bill. Mutual companies were orig- inally included in that measure, but ex- cluded before its passage. No one could have any objection to that ex- clusion if the public are getting satis- factory service from the agents of mu- tual companies. The enquiry now comes to me to ask you to whom you refer in those “real friends of the people” who spent months jn trying to eliminate something that never was. Your very dignified statement that you never strike below the belt is in- teresting if not edifying. You seem to take pride in being a hard fighter, which is in itself commendable, but when you confine yourself to the use of poisoned ammunition your method of warfare is not so inspiring. James M. Crosby. The Naked Truth. [The following letter is from Milo D. Campbell, who was Insurance Com- missioner under Governor Luce and who did not consider himself the creature of the insurance companies.] Coldwater, April 3—I want to thank you for a copy of the Tradesman, con- taining the letter’of James M. Crosby, President of the Stock Fire Insurance companies agencies in Michigan and your editorial upon the same. I desire to be more generous with Mr. Crosby than has been the Com- missioner of Insurance with me during the last few weeks in his letter to Mayor Ellis copied throughout the State. He has only answered my statements of facts from reports, by saying that I am inspired sole’y by “ignorance and vic- iousness.” Of course, if these qualities exist, they can be easily proven, while there are offenses against the State and the public which are more covert and difficult of proof. 1 do not know how many “meetings of agents” were held before the enact- ment of the anti-discrimination law, but I! do know that the insured of Michigan were not appraised of the same and had no part in the making of the law. I do know that the lobbies of the Legis- lature were full of general and special representatives of the companies while the fight was on. I do know that the MICHIGAN TRADESMAN Same attempt was made in at least fif- teen states at the same time to secure this same abominable law. I do not just understand how far the efforts of these local agents extended beyond the boundaries of Michigan. This law pro- posed and fathered by the Commis- sioner of Insurance of Michigan failed in all but two states. In Michigan and Pennsylvania, the people were unaware of it, until too late. Mr. Crosby says that “Insurance is a tax and that insurance companies are the tax collectors” and “that a certain amount of money must be raised each year to meet expenses and pay losses.” Mr. Crosby is right; but why not carry the illustration a little farther. In the matter of taxes our collectors and assessors do all the business, far more laborious and difficult, for less than 5 per cent. of the taxes collected. The 95 per cent. is turned over to the public and goes back to the people who pay the taxes for schools and other public benefits. Mr. Crosby speaks fervently of fire insurance as a tax. Let us examine the cost of levying and collecting this tax. From 1900 to 1915, inclusive, the in- sured of Michigan paid to the stock fire insurance companies net premiums, $132,931,423 and the companies paid back in losses $64,978,447. They paid back about 48 per cent. of the money received and kept about 52 per cent. of the same for expenses and profits, Last year premiums paid in Michigan to the stock companies were $9,405,787 and losses paid were $4,814,035. The collectors kept the balance. There seems to be quite a difference in the cost of levying and collecting taxes. Five per cent. and 50 per cent. do not sound alike somehow. Mr. Cros- by and his friends, the Commissioner of Insurance and Mayor Fllis, have been busy telling the people that the rates have fallen under the anti-dis- crimination law. The Commissioner wrote to Ellis that the average rate had fallen to 95 cents per hundred last year, and Ellis gave it to his bureau and it went over the State as such. I give you the exact figures from the report of the Commissioner, just out. The premiums paid to the stock com- panies in Michigan by the insured in 1915 was $9,405,787 and the total prop- erty covered was $898,436,641. This gives a rate of $1.047 per hun- dred. This report was false in amount, about nine hundred thousand dollars. I_ may have more to say about the perfidy of that report a little later, if the people are at all interested in know- ing actual conditions. Why did the Commissioner not tell the people that the mutual companies wrote all classes of insurance in Mich- igan last year for less than one-half the amount charged by the stock com- panies? I am wondering if the intelligent peo- ple of Grand Rapids are chloroformed with the idea that they are getting in- surance at anywhere near the cost. With the equipment they are reported to have, with the fire fighting apparatus and expensive water system, their rate should be nearly or quite cut in two. If any one doubts this, let him en- quire of the men and companies that are insured through the mutuals of the country. It will be easy to compare rates in any town in Michigan, through merchants, manufacturers and others who carry it. It is only the little fellow and the poor man who must pay the trust and cannot escape. Mr. Crosby says the anti-discrimina- tion law is a good one and praises its accomplishments, Not a single case has been before the Commissioner or board looking to a betterment of conditions for the in- sured under that law. Not a rate has been lowered or can be under the law. Not a power or possible practical ben- efit is given under the law to anybody but the’ insurance trust. Challenged over and over again, no one has yet pointed out a benefit to the insured. No, the fight has just begun, and by some method the people of Michigan will get hold of the truth. The Insurance Commissioner has back of him means of publicity which private citizens unorganized cannot con- trol.. He speaks, and the press agencies under his shadow send his words and comment broadcast over the State. The newspapers print these dispatches, as they are justified in doing, merely as matter of news; but the advantage is great and has been misleading to the public. Sooner or later, however, the public will get the facts and draw their own conclusions. The corruption that has marked the pathway of this trust, seeking to enslave the whole Nation, is easily followed through every state where the fight has been on. Michigan is but a unit now in the Western Union of Chicago. This Bu- reau controls several] states.. The paths from Michigan all lead to the Chicago office. Not a rate can be made by the Michigan Bureau which is not satisfac- tory to the Chicago office. That Chicago office is a unit of the Central Combina- tion of Companies.. How long can Michigan be chloroformed and robbed? Milo D. Campbell. —_—__-9__ Balmy Breezes Blown Over From Port Huron. Port Huron, April 3—The Morton Salt Company announces that it has contracted for the erection of another large warehouse in connection with its plant. This is to be 100 x 240 feet and entirely fireproof. The construc- tion of the roof will be of the trussed type, making the entire floor space free from posts or supports. This is one of the largest salt companies in the country and one of Port Huron’s most active industries, The new imigration office building at the tunnel depot is about completed and ready for occupancy. The inter- ior is attractively finished in golden cypress. The walls are of tan shade with a green burlap wainscoting three feet wide. Plans have been completed for the erection of an eleven family apart- ment house on the triangular piece of ground at the junction of Pine Grove avenue, Rawlins and Superior streets. This will be a three story structure of a triangular shape with a roof garden arranged for the conven- ience of all the tenants. The exterior will be of rustic oriental brick veneer with stucco window bays. Each apartment is to consist of living room, dining room, kitchen, two bedrooms and a bath and all outside rooms. The American Hotel has erected a electric sign in the shape of the Amer- ican flag on the front of its building on Military street. Mr. Connellan. manager of the hotel, says that the idea is to instill patriotism and is in accordance with the movement throughout the country to stimulate respect for our National emblem. According to the annual report of State Labor Commissioner Cunning- ham, Port Huron shows an increase during 1915 of 25 per cent. in number of men and women employed in man- ufacturing. The increase throughout the State is 13 per cent. or about one- half of Port Huron’s rate. A joint committee from the Busi- ness Men’s Association and the Unit- ed Commercial Travelers entertained Paul King, receiver of the Pere Mar- quette, at luncheon at the Harrington Hotel Saturday evening. The object of this meeting was to discuss with Mr, King the present train facilities on the Almont and Port Austin divi- sions of the road. Mr. King explain- ed that his office compelled him to observe economy in distributing serv- ice over the entire lines. but he was plainly impressed with the traveling men’s statements and suggestions and assured them that an effort would be made to re-arrange the train schedule on a more satisfactory basis. After the luncheon, Port Huron Council entertained Mr. King at its club rooms on Water street. bserver. April 5, 1916 Comparison in Favor of Regular Mer- chant. Detroit, April 3—It has been stated that one mail order house annually en- joys in the State of Michigan alone a $12,000,000 business. It has also been said that 60 per cent, of the coffee business in the United States is trans- acted through mail order houses and so on. Example after example may be found. If your next door com- petitor were pulling this business from you we imagine some strenuous action would result. You have real live men instead of catalogues to edu- cate the retailer and consumer and thus increase your business. Will you use them? The convenience of buying locally is a recognized fact. The benefits to townships of buying at home is also recognized, but advertising this point will be a great help. It remains for your men to educate the grocer so he may intelligently compete. Let the grocer procure the mail order cata- logues, select a combination, display it, show the cost of each item by mail and beside it his price. Let the ero- cer take the identical lists and per- haps without reference to mail order business offer through hand _ pill circulation the combination at his prices. Let the grocer circular- ize his trade urging them to give him the privilege of figuring on all orders, giving assurance that his prices are the best. It is useless, perhaps, to make any further suggestions, for you are fully posted, but knowing the con- ditions, and furthermore fully realiz- ing that your retail trade may get this business if they go after it. is it not good business to start an active campaign and follow it up? have made a careful comparison of the prices charged by mail order houses and grocers, as follows: Mail Retail Order Merch’ts List List 19 Ibs. 5 oz. Granulated SiGe... sn $1.43 1 1b. Coffee (unground) 25 20 1 bottle Vanilla Extract 95 10 1 bottle Lemon Extract .95 10 1 can Baking Powder 95 0 I pks. Baking Soda... 10 05 1 pkg. Whole Nutmeg _.05 .05 6 cans Pork and Beans _.90 50 1 can Hominy «2... 15 10 1 pkg. Breakfast Oats 15 10 1 pkg. Pancake Flour 20 10 3 pgs. Spaghetti ...... 45 25 2 pkgs. Shredded Cocoa- AUG ee 40 -20 4 pkgs. Caramel Pud- Ie .60 35 4 pkgs. Strawberry Gel- anne 2). 8 40 35 2 pkgs. Corn Starch.. 20 10 2 jars Peanut Butter .40 .20 2 jars Prepared Must’d 3 .20 1 pkg. Black Pepper.. .10 19 3 pkgs. Ever-Ready Tapioca 41) a 45 30 5 cans Lustre Bright Scouring Powder ..._.50 25 3 pkgs. Washing Pwdr. .30 15 1 pkg. Gloss Starch .. 10 .05 1 box Medicinal Toilet Sap fo. 25 15 20 bars Floating Bath 1.00 .00 OAPs 30 bars Family Laun- Gy Soap 1.50 te Freight 67c, Money Or- der 10c Stamp 2c... _.79 ce $10.79 $6.73 You can buy a better rocker from any local dealer for $3.88. The prem- jum rocker costs the mail order patron $4.00. I suggest that every retail grocer cut this comparison out of the Tradesman and display it in a con- spicious place in his store. ' C. Francis. ——t+s__ And occasionally a man has money in a bank because he doesn’t own an automobile. : ‘ : ; P| ; i 1 alan ea ee eer peers sats iy i 4 ea wonder ah inate: taacapcicrivitntamsl akon tet sc eile lacie ae OOPS RON IED ine April 5, 1916 MICHIGAN TRADESMAN 11 Help Prevent a Shortage of Puffed Wheat and Rice This Spring Look over your sales for last spring. Order -fow from your jobber what you sold then. Your sales will certainly not de- crease. — A little later, when stocks run short, youll be very glad you did so. If on August Ist you find yourself overloaded be- cause of this order, we will take the surplus stock off your hands. We will take the risk of an over-stock. Please don’t take the risk of an under-stock at the time of the spring shortage. The Quaker Qals @mpany 12 MICHIGAN TRADESMAN . April 5, i016 ( = == = = ——s = 3 4 = a3 it = = = © = 4 4 = S : = = = s Pe I I N AN @ I A i: | ¢ = = aa . , = a ~_ 4 = = 2 = = s ~ _ ni on - ~ / = oS es = = ere 4 SA Eas = os = % Ww Character Attributes on Which Credit is Based.* Nearly every day we have present- ed to us certified statements from business men, firms and corporations upon which lines of credit are expect- ed and this leads me to talk with you this morning about credits in general and the things which are important to consider in connection with grant- ing credit to people. A business financial statement, if it is properly certified and is in all its details attractive, only tells a very small part of the story upon which credit should be based. The things that appeal to me most strongly do not appear in a paper of this kind. First of all, it is important to know whether the things stated there are. absolutely true, so that veracity is an important factor in connection with the granting of credit. A man may unwittingly falsify a financial statement because of his optimism. He may see things larger than they really are and again he may manipu- late figures so as to have things ap- pear very rosy, when there is a dark streak in the business if we could only see it. In granting credit we want to feel that the man with whom we deal can be trusted in his state- ments. Then there is the matter of integri- ty. Is the man honest in his dealings or is he liable to be tricky? Is he so avaricious that he will overreach or do things in an underhanded way? The reputation of a man or a firm for absolute integrity in all dealings is a matter of vital importance in the relationship to the bank. A man may be truthful and honest and still he may not have real good standing in the community because of certain peculiarities in his nature and character and these things may militate against his success in the prosecution of business enterprises. We must consider this in connection with any business courtesies. A man’s habits mean a good deal. If he drops into a saloon easily and is rather convivial in his nature, if he likes to play cards in business hours, if he is a constant smoker of cigarettes, if he enjoys games of chance and has a streak of gambling in his nature, these things must have a decided effect upon our judgment of his worthiness as a business part- ner. I put it in this way to you be- cause when we loan money to a man or a firm in connection with his busi- ness, in a sense we are his partner. His success is our safety. A man may be a thoroughly good *Conversational address by Hon. Charles W, Garfield, before working force of Grand Rapids Savings Bank. man and have most of the attributes that appeal to us as vital in connec- tion with business affairs and lack courage. There are ups and downs in a business career. We know so many firms which have started out with promise and _ failed. Many times failures are due to a lack of genuine courage to go on under difficulties and command suc- cess even under adversity. Another matter to consider is that of balance. A man who is erratic in his disposition is not the same to- day that he was yesterday and we have to study his disposition under its variations before deciding just how we shall take him, is not a real safe risk. We can not afford to put too much confidence in a man that loses his head occasionally and is carried away by either success or disappoint- ment. One of the necessary attributes of character that commands ultimate suc- cess is persistence. Sometimes in common parlance we speak of it a3 “stick-to-it-iveness.” There are haz- ards in any line of business and the man who lays out a very careful plan of procedure and follows it out with an eye single of success, usually achieves it. There may be conditions over which he has no control that may defeat his plan, but usually the man of good, fair ability who has a right mind with regard to the re- sponsibilities of a business career, if he never gives up, will wrench suc- cess out of even untoward conditions. Among the minor attributes of char- acter which sometimes takes a place of importance in a man’s career is punctuality. This in relation to bank- ing business we consider of grave importance in seeking and maintain- ing business relations with men. A man who says he will meet his obli- gation at a certain day and then ab- solutely neglects to fulfill his agree- ment until possibly the day after is something more than an annoyance. His habit breeds mistrust and lack of confidence. Other things being equal, the man who meets all his obli- gations to the minute is the man that secures our confidence and willing- ness to grant favors. Another matter of consideration in connection with business enterprises and their relationship to the bank and the problem of credit is health. It is not against a man’s standing in community if he hasn’t good health, but it is a misfortune with which we have to deal in connection with our willingness to take a chance in grant- ing financial assistance. A man may have other usual qualifications and he may be wonderfully successful necessarily in GRAND RAPIDS NATIONAL CITY BANK CITY TRUST & SAVINGS BANK ASSOCIATED CAMPAU SQUARE The convenient banks for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institutions must be the ultimate choice of out of town bankers and individuals. Combined Capital and Surplus...............0....00-. $ 1,778,700.00 Combined Total Deposits. .............0..c0cccc ee cuse 8,577,800.00 Combined Total Resources ............. cceeee 00. eee 11,503,300.00 GRAND RAPIDS NATIONAL CITY BANK CITY TRUST & SAVINGS BANK ASSOCIATED a You Should Keep— Your willina Safe Deposit Vault. Your fire insurance policy where you can get it “after the fire.” Your life insurance policy where your family can get it after you die. The Deed to your property in a burglar and fire-proof vault. Your jewelry or valuable heirlooms in a safe place. Your silverware in a Storage vault when away from home. Your bonds, certificates of stock, or other valuable papers in a safe deposit vault. Protection is not expensive; it amounts to an investment that is continually paying for itself. The peace of mind—the sense of security— that comes from one’s valuable papers being lodged in a fire and burglar-proof vault is worth many times the cost of a safe deposit box. A box is our Safe Deposit Depart- ment can be rented for as little as $3.00 a year. It might be worth $5,000 to you some day. Come in and let us show you the completeness of our facili- ties. Vaults are open from 9:00 A. M. to 5:00 P. M. Capital and Surplus $450,000 [;RAND RAPIDS TRUST [‘OMPANY MANAGED BY MEN YOU KNOW OTTAWA AND FOUNTAIN BOTH PHONES 4391 } eae iggy are on ae Senden omer ikea a Serio nator? Sioremnaaea ee eee Assadi tnt Sed Sia = loeiiestab estos Re oe gunner iv emerrtnnr erence De ee ee Se ee er ee 4 : hd c : 4 i ee ee nore April 5, 1916 business, but if he is the largest fac- tor in that business and there would be grave possibilities of distressing conditions if he should drop out of it, the matter of good health assumes a position of unusual importance in connection with sizing up his career and we must consider it. Having this in mind, many firms carry in- surance upon their manager’s life to tide over a possible contingency in case the manager should die. We often hear the expression in our bank- ing circle with regard to a firm under splendid management that it appears one upon whom success largely de- pends seems to be falling into a con- dition of uncertain health, so that in granting credit this is a condition with which we are compelled to deal. One other item that I think of, which we should consider and upon which in the bank we put a good deal of emphasis, is the matter of. thrift. A man may have all the attributes of a successful business man and still somehow or other may not have saved much money. His ability to make is unquestioned, but he has not develop- ed an ability to save and he swings along through life utterly regardless of laying anything by for a period or depression or misfortune. This condition often appeals to us in con- nection with the selection of a man to do public business and is voiced in an expression like this, “He may have made a lot of money, but has not known how to handle it and save it.” Why should we think of entrust- ing to him important financial mat- ters as a part of our city or state government if he is lacking in person- al thrift? In politics we sometimes ignore this matter and we usually smart for it. In giving you this category of character attributes as a basis of credit, I know that I am dealing with things which are not talked about very much when we are considering a man’s value, but the banker, no matter how carefully he may go over a certified business statement, has somewhere back in his brain these things in mind in sizing up any par- ticular situation and deciding upon the question of the line of credit. —— 22> The Unguarded Check and the Rem- edy. This is the day of the check. “En- closed find check” have been declared the most weighty words in the language of our modern marts. Except in strict- ly retail lines, and for payrolls and in- cidentals, the volume of actual currency handled by the average mercantile or industrial concern is scarcely appreci- able, compared with the remittances and disbursements represented by clerks and drafts. This brings up the enquiry: What is being done to standardize and stabilize the physical form of these items which represent the bulk of our medium of exchange to-day? Introduced in Eng- land only at the end of the eighteenth century, the use of bank checks in a little over 100 years has grown to a point where this item quite dwarfs the legal circulation on which it is sup- posedly based. And yet, with the universal circulation MICHIGAN TRADESMAN and acceptance of checks, no important change in their form tending to make them more secure has occurred within the memory of living bankers. The check or draft which originally passed only through the hands of the drawer and drawee and the payor bank, was comparatively secure, and no great de- gree of precaution in its use was con- sidered necessary. But with the com- mon circulation of checks from hand to hand, and frequently, bearing a mot- ley of indorsements before final pre- sentation, it is apparent that the amaz- ing growth of check frauds within the past decade is a logical condition, and one that will be met satisfactorily only by taking further precautions in the physical form of checks, or in restrict-* ing their use. Albert S. Osborn, the eminent hand- writing specialist in his exhaustive work on “Questioned Documents,” which is rec- ognized by nearly all of our higher courts, makes some significant state- ments on this subject that will meet with the approval of almost everyone having to do with the handling of a large number of miscellaneous exchange items. For example, on page 407: “One of the most common of frauds is the ‘raised’ check, draft or other com- mercial paper which is made to repre- sent a larger sum than when it was sign- ed. This is a very dangerous kind of forgery, as the signature which it car- ries is genuine and when a paper is pre- sented for payment or credit special at- tention is naturally directed only to the signature. Genuine documents are sometimes so carelessly drawn that the amount is in- creased by simply adding words before or after the smaller amount first writ- ten, and then adding ciphers to. the amount written in figures or, if neces- sary, changing the amount in figures. Adding ciphers of course multiplies by ten; amounts like 100 or 1,000 written only in figures, are easily changed to 400 or 4,000 by changing the one to a four simply by the addition without erasure of the first part of the four to the figure one. In the same manner the figure one may be changed to seven or nine, and threes may be changed to eights. If a document has been raised by simply adding to it a word or figure which has not required any erasure it may be impossible to show that any change has been made.” And on page 410: “Unfortunately a large proportion of modern blank forms of checks, drafts and other ne- gotiable papers are made exactly as the forger desires in order that it may be easy to make fraudulent changes. In the first place, they are printed on rough surface, high quality bond or linen paper on which even erasures by abrasion can be made quite successfully, and chemical erasures leave almost no trace and can hardly be detected. In the second place, a large proportion of such forms are lithographed on wet paper, which proc- ess of wetting makes it impossible to discover any evidence of a subsequent wetting when a chemical erasure is made. In addition to these conditions favor- able to the forger many of the printed devices intended to prevent raising not only do not serve as a protection but 13 LOGAN & BRYAN STOCKS, BONDS AND GRAIN 305 Godfrey Building Citizens 5235 Bell Main 235 New York Stock Exchange Boston Stuck Exchange Chicago Stock Exchange New York Cotton #xchange New York Coffee Exchange New York Produce Exchange New Orleans Cotton Exchange Chicago Board of Trade Minneapolis Chamber of Commerce Winnipeg Grain Exchange Kansas City Board of Trade Private wires coast to coast Correspondence solicited WE OFFER AND RECOMMEND stocks of Reo Motor Car Co. Reo Motor Truck Co. Call us up for particulars Allen G. Thurman & Co. 136 Michigan Trust Bldg. Phones: Citizens 2239 Bell Main 241 Fourth WM. H. ANDERSON, President L. Z. CAUKIN, Cashier National Bank United States Depositary Savings Deposits Commercial Deposits 3 Per Cent Interest Paid on Savings Deposits Compounded Semi-Annually I 3% Per Cent Interest Paid on Certificates of Deposit Left One Year Capital Stock and Surplus $580,000 JOHN W. BLODGETT, Vice President J. C. BISHOP, Assistant Cashier The Michigan Trust Co. possesses all of the essential quali- ties of a competent trustee includ- ing assured existence throughout generations of beneficiaries. It will afford complete protection to your estate if appointed Executor and Trustee under your Will. Send for blank form of Will and booklet on Descent and Distribution of Property. THE MICHIGAN TRUST Co. of Grand Rapids Audits made of books of corporations, firms and individuals 14 may actually assist in making such a change appear regular and genuine. Another almost universal practice in this country that greatly assists the forger is the printing of the word ‘Dol- lars’ at the extreme right hand side of the blank form, leaving a long space usually covered only by a single ink line. This open space is an invitation to add ‘hundred’ or ‘thousand’ to a small amount or to make any change desired after the necessary erasure with chemicals.” On page 414: “It is not generally known what an enormous amount is lost every year on forged and ‘raised’ documents. Bankers and business men do not even tell each other, and often a clever swindler actually leaves a trail of fradulent paper from the Atlantic to the Pacific. If there is no clew the victim quietly charges the amount to his loss account as part of the cost of experience and does not advertise the fact that he has been swindled.” Wm. H. Kniffin, Jr., in his practical book entitled “The Practical Work of a Bank,” also makes some interesting ob- servations on the dangers surrounding our promiscuous use of checks. Thus, on page 101: “The paying teller pays a forgery at the bank’s peril. He is bound in law to know genuine signatures. He must be a handwriting expert. Checks are often drawn carelessly. Some people can never write twice alike. Checks may be signed with gloved hands, cold hands, in cramped places, etc., and while genuine are difficult to pass upon quick- ly, and the teller must not refuse a bona-fide check, for if he does he may invite trouble. Second, he must know that the check has not been raised. If he pays a forged check the bank is liable. If he Pays a raised check the bank is liable for all over the original amount. Therefore, he must see that it is untampered with —sometimes a most difficult feat. A check may easily be altered by erasing the amount and figures and substituting others. This may be done very skil- fully with a knife or with acids. Some- times checks are so carelessly drawn that fraud is easy, and it is a question if the fraud was invited by carelessness. It has been held that a bank depositor is liable where he draws a check care- lessly and makes fraud easy. The use of safety paper—a paper with a thin coating on it which prevents any erasure without becoming noticeable— is becoming more and more common.” Again, on page 116: “The principal risk which a bank runs to-day is not that of the burglar or sneak thief, al- though they are operating everywhere. In 328 cases of bank frauds in a single year, all but twenty were cases of for- gery, and the risk in banking to-day is that of the check forger who either passes bogus checks or raised instru- ments.” Many other authorities might be cited to prove that our bank checks and drafts are a source of weakness from the standpoint of alterations which make them dangerous tools in the hands of professional swindlers or weak-minded employes. At the present time there is an in- teresting case in the New York courts growing out of the work of a profes- “was actually altered. MICHIGAN TRADESMAN sional forger. A check was cashed at a small city bank near Utica last Oc- tober, supposedly raised from $11 to $380, payee changed to “Bearer,” and bearing date of the day it was cashed. It had been stolen from the mail box of a New York manufacturer of arti- ficial eyes a month previous. The bank in this case has taken the advanced stand that there was nothing to indicate the check had been altered. The signer of the check withdrew his account and started suit to recover. The burden of proof is persumably upon the depositor, to show that this check Moreover, there is a fine ethical point as to whether a banker can be held chargeable for a loss which was beyond his power to prevent, since there was nothing about the check or the manner of its pre- sentation to arouse suspicion, The bank has announced its intention to defend this suit on the ground that it exer cised all due diligence required by law in examining this check carefully before honoring it, and that there is nothing except the depositor’s unsupported word to indicate that any loss has, in fact, been sustained. The moral, surely, is plain. Every medium of exchange should be stabi- lized so far as possible, in the same way as our currency. To have checks and drafts manufactured in even denomina- tions of $5, $10, $20, etc., would be manifestly impossible; but we can write our checks and drafts on modern sensi- tized paper to prevent changing the name of payee, and we can indelibly register the amount with modern check writers that force the inked characters into and through the paper. These pre- cautions if used jointly, will make our checks and drafts as inviolate, at least, as Uncle Sam’s currency. There still remains to be guarded against, however, the “counterfeiter” who makes a spurious check or draft out of whole cloth, in the same way that the “coiner’ makes bogus bills. “Artists” in this class would be com- paratively harmless, however, if we could manage to safeguard the sources from which they secure our blank draft and check forms. We know how jealously the Govern- ment guards each little banknote, from the plain paper on which it is printed, through all the intricate processes in the bureau of printing and engraving, until it is finally issued as “money.” And yet we tolerate the practice of our lithographers and printers in sending out samples of our check and draft forms to every wily Tom, Dick and Harry who expresses an inclination to place an order. And the more hand- some and elaborate we make our forms, the more proud is the lithographer to exhibit them to prospective customers —many of whom are known crooks tak- ing this easy method of securing “raw material.” William J. Burns in some of his speeches has called attention to the ease with which bogus-check operators se- cure these specimens—sometimes in whole sheets—and even from some of the firms who make a specialty of bank work and assume to safeguard their customer’s work—a supposed special service for which many banks gladly pay an extra price. April 5, 19; Investors in Conservative Investment Stocks NATIONALE BANK y GRAND RAPIDS MICH. should be particularly impressed 4 with the preferred stock of the Consumers Power Company (Michigan.) This stock is protected by tangi- ble property and by diversified earnings over three and one- quarter times the amount neces- sary to pay dividends on the outstanding preferred stock after paying all fixed charges. Complete Banking Service Travelers’ Cheques Letters of Credit Foreign Drafts Safety Deposit Vaults Savings Department Commercial Department This investment yields a most liberal income. It is commission approved Write for Circular No. R-74 Hodenpyl, Hardy & Co. Incorporated Securities for Investment 14 Wall St., New York First National Bank Building, Chicago Our 3% Per Cent Savings Certificates are a desirable investment 177 MONROE AVE. | Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Signs of the Times Are Electric Signs Progressive merchants and manufac- turers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. Grande Brick Co., Grand Rapids So. Mich. Brick Co., Kalamazoo Sagiaaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Bell M 797 Junction Citizens 4261 We offer Subject to Allotment Dominion of Canada 2% Gold Bonds ® yr. Bonds, due 1921, to net 5.10% 10 yr, Bonds, due 1926, to net 53% % 15 yr. Bonds, due 1931, to net 54% Howe SNow CorricaN & BERTLES LZ I Se K O)"GRAND RAPIDS MICHIGAN INVESTMENT BANKERS a EES Veit Manufacturing Co. Manufacturer of Bank, Library, Office and Public Building Furniture Cabinet Work, High Grade Trim, Store Furniture Bronze Work, Marble & Tile Grand Rapids, Michigan ES THE PREFERRED LIFE INSURANCE CO. Of America offers OLD LINE INSURANCE AT LOWEST NET COST What are you worth to your family? Let us protect you for that sum. THE PREFERRED LIFE INSURANCE CO. of America, Grand Rapids, Mich. = 4 of Py i BH { ; Tees "Ors < cemnemen rT: Gidea acm cm ne a a April 5, 1916 The remedy seems plain: (1) The printing of check and draft forms to be conducted under conditions-approximat- ing those used by the Government. Special papers (“safety” designs, etc.), to be of a quality not permitting ease of erasure, these papers to be safe- guarded by adopting the Government precaution that each sheet of paper be accounted for, from the paper mill to the completed check or draft—and that each scrap of the paper printed for a given bank or business house be deliver- ed to that customer with a memorandum that the delivery included every perfect piece printed, and that all spoiled sheets had been accounted for and destroyed under supervision. (2) In order to make the above ef- fective, special papers would have to be restricted in their sale, making it impossible for them to be procured through the usual channels of retail trade, or by anyone except reasonable persons, (3) The use of modern check writ- ers to make the amount an inseparable part of the instrument, and a general understanding that such devices, to be dependable, must be kept well inked, since the protective qualities are furnish- ed only by forcing ink through the fiber of the paper. And while we are making compari- sons, how would it appeal to the bank- ing public if the Government in making its paper money should follow the cus- tom of the banks and allow each indi- vidual citizen among the millions com- prising our population, to demand each for his own whim a certain size and shape of bank note? Suppose there were a hundred dif- ferent sizes of one, two and five dollar bills to be counted and stacked by the tellers, and as many different shapes, and some of them were folded in the mid- dle and across the ends, and some had the amounts designated in the upper left hand corner, and others were made with the amount written in small figures in a mass of fine print somewhere in the Southwest corner of the back side? Would that be materially worse and more wasteful of bank labor than han- dling the muddled conglomeration of freak check and voucher forms that we have to thumb over in listing exchange items to-day? The depositor who in- sists on having his own individual whims catered to, is the stumbling block to the catered to, is the stumbling block —and a block to the wheels’ of progress and efficient business as will be as standard in size as a dollar bill, and to double this size in a voucher that will stack up neatly with regular checks properly folded in the middle. So how long must it be until we are driven,, by constantly increasing volume of exchange, to adopt a sane and efficient method in this respect, and to require that all check and draft forms, to ‘be acceptable for clearance, shall be the normal 314 x 8'% inches, or an even multiple thereof? Perry Johnson. ——_++2>__ John Burke, popular clothing mer- chant of Delton, is moving into new quarters and expects to enlarge his stock with the addition of a shoe line. Mr. Burke is a progressive merchant and his increasing business forced him to seek larger quarters. MICHIGAN TRADESMAN Pickings Picked Up in the Windy City. Chicago, April 3—All Chicago stores are taking on their Easter finery. The decorations are beautiful and the cost to the merchants will run up into thousands of dollars. The Chicago kennel show is in full swing this week. The dogs are having their day. A good many of the dealers report business a little off during March, but expect better results this month. David lorbes, Jr., of Grand Rapids, has been visiting in Chicago for the past week with William McClintock, of 3323 Flournoy avenue, Flint B. Aniba, Minneapolis repre- sentative for the G. J. Johnson Cigar Co., of Grand Rapids, passed out of this life on March 27. Mr. Aniba is one who will be missed by all who had the pleasure of his acquaintance. He was a man well met—one who always looked on the bright side of every- thing and always had the good will of friends and those whom he trans- acted business with. The Johnson Co. has losta valuable salesman. The remains of Mr. Aniba were taken from Minneapolis to Luther, where he was laid at rest Sunday, April 2. One of Chicago’s big deals was put through recently when the Great Northern Hotel was taken over by Dick Townsend. Mr, Townsend was formerly at the Randall Hotel, Ft. Wayne; Grand Hotel, Indianapolis, and the Oliver, at South Bend. He is considered a very successful hotel man who looks out for the com- mercial traveler at all times. His as- sistant will be George Wolf, who formerly was connected with the Morrison Hotel, Chicago. Mr. Wolf is considered one of the best hotel men in the Middle West. Between these two, no doubt the Great North- ern will enjoy wonderful prosperity. The Chicago Telephone Co. reports 512,709 telephones in use in this city or 40,000 more than a year ago at this time. Taxi fares in Chicago are coming down. One can ride now in the Amer- ican Taxi-cabs at 30 cents for the first one-third of a mile and 10 cents for each additional third. This applies to two passengers with an additional cost of 5 cents per mile for any one person over two, which is quiet rea- sonable. Two Chicago street cars had head- on collisions last week, owing to a heavy fog and single track service. A number of people were injured. M. Mautner, leaf tobacco salesman of Chicago, spent a few days last week in Grand Rapids. The Charity Kermis for the benefit of war sufferers is in session at the Coliseum this week. This is a very wonderful sight and, no doubt, will bring big returns from the sales made during fair. Wylie E. Young, manager of the new Hotel Lincoln, Cedar Rapids, Ia., was in Chicago last week, making a few purchases for his hotel, which opened April 1. W. Holt, of Grand Rapids, was at the Sherman last week. George W. Hartley of the Hartley Steel Crated Box Co., Saginaw, is in Chicago transacting business with the expectations of opening up an office in Chicago. Lucky Saginaw! In Chicago the past week were the following gentle- men: Harry Oppenheimer,: J. A. Cimmerer and John C. Thomson. These men were looking over different lines of furniture, trying to decide what will go in the Bancroft at Sagi- naw. They left Saturday night for Grand Rapids, where, no doubt, the purchase will be made. From all ac- counts, Mr. Thomson, the manager, will have a little Blackstone and Savi- naw will have the benefit of Black- stone service when the Bancroft opens, which, it is reported, will be May 1. Nothing too good for Sagi- naw. Tunis Johnson and wife, of Grand Rapids, arrived in Chicago March 31, on their return trip from Los Angeles, where they have been for the past sixty days. The return trip was made by way of Columbus, New Mexico, the town we have all heard of lately, owing to the war scare. After a two day shopping and sight seeing trip in Chicago, they left for Grand Rapids. Mr. Johnson is very anxious to get into the harness once more, manufac- turing “Dutch Masters.” €. W. Reattoir. —_>-+_____ Even Have a Substitute for the Truth. Hot Springs, Ark., April 3—A great deal has been said and written about German efficiency in all forms of ac- tivity, not the least valuable exhibi- tion of this quality as viewed by the popular mind, especially the German and pro-German mind, being the abil- ity of German chemists and manufac- turers to provide substitutes for any necessary article for which there might be an urgent demand and a de- ficient supply for the successful prose- cution of the war. Was rubber need- ed? “Here you are—Hoch der Kaiser Tua superior article” Was it cun- cotton or other explosive? ‘“Some- thing better than ever before.” Leather? Same thing; and so on from ad libitum to ad infinitum. In the multiplicity of these superior articles, one, perhaps one of the most important and valuable from the Ger- man point of view, seems to have -been provided in unlimited quantities from official, semi-official, and extra- official sources, for consumption both at home and abroad, and to have been offered, not as a substitute, but as the real thing. And what is this counterfeit? A substitute for the truth! Continuously from the beginning we have had this substitute for the truth presented as a statement of facts with regard to every phase of the war. Who started the war? “Not I,’ says the Kaiser. “My thoughts are all of peace; and my heart over- flows with good-will towards my neighbors.” Is Germany short of food? “No; Germany has an abun- dance of food and of all other neces- sary things.” Why does Germany conduct her submarine warfare in an inhuman and murderous fashion, de- stroying without warning or chance of escape the lives of non-combatant men, women, and children, neutrals and belligerents alike? “Because Eng- land is enforcing a blockade for the purpose of starving the civil popula- tion of Germany, non-combatant men, women, and children.” And thus does this substitute for the truth result, as always, in a maze of absurdities and contradictions, call- ing for explanations that leave the entangled prevaricator in a worse condition than before. R. McAdam. 15 Why not open city account with us? We can give you many good reasons Benefits to you Write us to-day Cc vey Gen p jes 6 wines K. Assets over Five Million Dollars Established 1870 “The Bank Where You Feel at Home” Kent State Bank Main Office Fountain St. Facing Monroe Grand Rapids, Mich. - $500,000 - $500,000 Resources Over 8 Million Dollars 3 Fe Per Cent. Paid on Certificates Capital - - - Surplus and Profits Largest State and Savings Bank in Western Michigan .... MILL RUN ENVELOPES.... Give you banded packages free from dirt SEWELL-CLAPP ENVELOPES G. P. GAGE Grand Rapids, Michigan 113 Widdicomb Bldg. Mr. Flour Merchant: You can own and control your flour trade. Make each clerk a “salesman’’ instead of an “order taker.”’ Write us to-day for exclusive sale proposition covering your market for Purity Patent Flour We mill strictly choice Michigan wheat, properly blended, to producea satisfactory all purpose family flour. GRAND RAPIDS GRAIN & MILLING CO., Grand Rapids, Michigan Make Big Bll Ei Flour Z it’s your opportunity to . : get into a good, money-making business on comparatively small capital. No pre- vious milling experience necessary for you to make good steady money from the very start with this money-making “Midget Marvel | F. SELF-CONTAINED LOUR MIL With it, you easily command the flour trade of your section, as it makes “A Better Barrel of Flour Cheaper.” It’s a complete roller flour mill system all con- densed in one frame: requires very little capital, poweror attention to run. Comes in 12%, 25 &d0 bbls. a day capacity finest> roller flour. We'll put in one for you on 30 days’ free trial, money-back guarantee This and start you in the market 1 with ourconfidential free sales B ok helps. Write for our free s E book, ““The Story of a Won- ' derful Flour Mill,” prices, “\ plans, letters from owners i \ telling how it is making G money for them and will \e make money for you. ANGLO-AMERICAN MILL COMPANY, Inc. 1640 Fourth St., OWENSBORO KY, 16 COST SYSTEM RESEARCH. Vital Factor in Shaping a Success- ful Career. The success of your business depends upon the welfare of your customers. If you encourage inexperienced men by means of liberal credits to enter the re- tail grocery business and then do not aid them to improve their methods, your future is imperiled. Your worst com- petitor is the inefficiency of a large number of your customers, many of whom are groping for better methods. The retail grocery business appears simple to the uninitiated; in reality it is one of the most difficult of busi- nesses. The problems are many and complex; the possibilities for loss are great and the margin of profit is com- paratively small. What are you going to do for your customers? Lower prices will not save them; longer credits make matters worse. The retailer must employ better methods and it is your duty to aid him. This is not a time for “watchful wait- ing.” How many of your customers know what it costs them to operate their stores? How many know at the end of each year how much money they have made or lost, or at just what points their expenses should be reduced? What would it mean to you, as wholesalers, if even 50 per cent. of your customers had these vital facts about their busi- ness? . These are fundamental questions upon which the Harvard Bureau of Business Research is trying to shed more light. The object of the Bureau’s research is to find out the facts about business for teaching purposes in the Harvard Grad- uate School of Business Administration. Ours is a professional school and it is absolutely essential that we know facts as a basis for instruction. In our study of the retail grocery busi- ness we have found it necessary to pre- pare a uniform accounting system as a means of securing comparable figures for profits and expenses. The intro- duction of the Harvard system of ac- counts for retail grocers, however, we consider to be only a necessary inciden- tal; we have not set out to reform the retail grocery business, The results of our enquiries are summarized for our own use, but we are glad to share these results with business men who are in- terested. Up to the present time we have ob- tained detailed information from Over 500 retail grocery stores in all parts of the United States. About three months ago we published a preliminary state- ment of the results which have so far been obtained. Some of these figures are of especial interest. The Bureau found, for example, that in the 253 stores from which it has re- liable figures, gross profit varies from 14.6 per cent. of net sales to 27.9 per cent. The most common figure—that is, the figure shown by the largest num- ber of stores—is 21 per cent. Total ex- pense, which, of course, includes salary of proprietor and rent of owned store, but does not include interest, varies from 10.4 per cent. to 25.2 per cent.; the common figure is 16.5 per cent. The Bureau found that quite a number of grocery stores are being operated for MICHIGAN TRADESMAN 13 per cent. All of the stores in this latter class, in fact, most of those with a total expense of less than 16 per cent., have very good accounting systems; they know what they are doing. Net profit (or loss) varies from a loss of 3.3 per cent. of the net sales to a net profit of 11 per cent. Ordinarily net profit is from 2.5 per cent. to 5.5 per cent. The largest single item in the ex- pense statement is for salaries and wages of sales force, which varies from 3.5 per cent, to 10.6 per cent. The common figure for this item is 6.5 per cent., with a group of more efficient stores showing only 5 per cent, for sales force. Many a retail- er does not realize that his clerks’ time involves his heaviest expense, and that ordinarily the greatest pos- sibilities for economy are in securing larger sales per clerk. The next largest item is for de- livery expense. Wages of delivery force varies from 0.6 per cent of net sales to 3.5 per cent. centering around 1.5 per cent. Other delivery expense varies from 0.3 per cent. to 3.4 per cent., also centering around 1.5 per cent. Thus total delivery expense is commonly about 3 per cent., but nu- merous stores have reduced it to 2.5 per cent. Any retailer whose total delivery expense is over 3 per cent. is incurring too heavy charges for that service. The Bureau has found many queer accounting methods. One retailer, for instance, who actually had a prof- it, carried his accounts in such a way that apparently his expenses were greater than his sales. In a number of instances retailers were losing money without realizing it. In other stores we have repeatedly found that the business was not profitable be- cause the expense was excessive at some _ particular point. In one instance it would be sales force. in another rent and in another de- livery expense, It is in furnishing standards for the various items of profit and expense that the work of the Bureau is of most value to the retailers. Hitherto they have not had any reliable guides by which to judge their own results. In all of its work the Bureau has been very forcibly struck by the im- portance of the figure for annual stock-turn. In our grocery research we have found that the stock-turn in stores selling groceries varies from 3.5 to 23.5 times per year: from twice a year to twice a month. The common figure in these stores is seven times a year. The Bureau has concluded from the figures which it now has that any retail grocery store should turn its stock at least twelve times a year, or once a month. What assistance can you as whole- salers give to your retail customers to aid them in turning their stock more rapidly? If you have not al- ready done so, consider what this means to you. The assets of a re- tailer who is turning his stock once a month are worth more nearly 100 cents on the dollar than are those of a retailer doing the same volume of business by turning his stock once in three months or once in six months. Furthermore, in our experience a re- tailer who has a high stock-turn is almost invariably successful, and your success depends upon the success of your customers. The average annual sales per sales- person is another significant figure in our estimation. We have found that this figure varies from $5,000 to $20,000, and commonly it is about $10,- 000. The greatest opportunity in the average retail store for economy is to obtain larger sales per salesper- son, In this connection attention should be given to the subject of store arrangement. It appears as if many grocery stores are very poorly ar- ranged from the viewpoint of selling Strategy; the shelves and counters are not placed in such a way as to speed up the sales and enable the clerks to handle customers rapidly. What is the attitude of retailers toward this research? Some have shown a keen interest, and others have not yet come to the point where they are ready to co-operate or to adopt the accounting system. In general we have found retail grocers very ready to give us such informa- tion as they could. The accounting system has been adopted even more rapidly than we had expected, and recent developments have shown that it is being used even more wide- ly than we have previously realized. Experience has proved that the sys- tem is suited to the needs of the small retailer as well as to the big retailer. The accounting system sometimes appears complicated to retailers who have little familiarity with book-keep- ing and accounting methods. As a matter of fact, however, experience has proved that with a little study and patience during the first few weeks after its introduction the sys- tem works smoothly, provided the retailer is sufficiently interested in knowing the facts about his business to keep any books at all. The real difficulty with most retailers who re- ject this system as too complicated is not the detail of this particular system, but their indifference to any system. This research is still in progress. We wish to obtain a much wider use of the accounting system, in order that we may secure many more fig- ures. We shall revise the figures al- ready published as soon as we have returns from a large enough number of additional stores, and we shall eventually classify the stores accord- ing to their size, character of busi- ness and location. Melvin T. Copeland, Bureau of Business Research, Har- vard University. ——_ oo oe Always Get the Quantity Quotation First. “You say that I ought to be able to sell a couple of dozen of these bags in a month,” said the buyer of the trunk bag department of a small sub- urban store. “Easily,” affirmed the salesman, confidently. “From the experience of other merchants, I know what a strong demand exists. That new idea in the clasp is what moves them so fast.” April 5, 1916 “And your price on two dozen?” “Well, we're selling these at $1.10 in two dozen lots,” was the reply “But I’m especially anxious to put you on our books as a new customer. I'll cut to $1 flat or $24 for the lot.” “Well I'll take four at $1 a piece.” “But I can’t sell you four at the same figure I’d charge for twenty- four,” protested the salesman. “If they sell well, Vil promptly purchase the balance of twenty,” said the buyer. “And you just claimed that there was no question regardiny the demand. What difference does it make to you, then, if I buy in two installments rather than in one?” “But there’s an extra shipping ex- pense.” “Call it 50 cents and add it on,” suggested the buyer. “That means $4.50 for the four bags.” “T’ve never sold in half-dozen lots for less than $1.30,” expostulated the salesman. “But yourre selling me a two-dozen lot,” reminded the buyer. “I'll take the balance if these four sell in a week. And, according to your figures, they’ll sell in five days.” “Take ’em,” was the reply, and the salesman jotted down the order. “One secret of close buying,” soli- loquized the buyer as the salesman walked out. “Always get the quantity quotation first.” H. J. Barrett. — Too Much of a Good Thing. A Brockville man, who has a home in Scotland to which he returns in the winter, bought an expensive fur cap in this country to give to his gamekeeper. Two years ago last winter he took it over and presented it to the old man, who was delighted with it. The cap was very serviceable, hav- ing earlaps, and would wear almost a life time. The next winter the American again returned to Scotland, and noticed to his Surprise the old man did not wear the fur cap. “What is the matter with the cap I gave you last winter?” he asked. “I haven’t worn it since the acci- dent,” replied the old gamekeeper. The man from Brockville pondered. “You didn’t write me concerning any accident,” he said. “No?” mused the gamekeeper. “A man offered me a glass of wisky and I didn’t hear him.” =o Evolution. Written for the Tradesman. And in the Single, soft-voice chant of the passing There follows the myriad voiced chorus in spring song of the coming, And even so in all ages. From the dirge of old age, dying, To the infant’s cry, new born; r On and to the child’s laughter, growing; h 9 free, coming into responsibility, activity; On and to the sounds of grown manhood, Active, full-functioned, creative, And again the Sounds of his creations in their functions. . Down again into the soft-voiced, minor keyed chant of death—disintegration It is the birth-bed of new life. From the sunlight, from the air, From the earth, from the waters upon the earth Comes the chorus stupendous, the chorus mysterious, The chorus of voices innumerable, The song of life—eternal ‘David Gibson. Pn er ee Se ee Eo one = Baie has Ce eomanieiasunenniae > i i i seats seoip aaa aaaastosatsis Pn eerie LS ROTEL Rom een LET oneatenee eres ee eer ee eR OEE ee April 5, 1916 MICHIGAN TRADESMAN 17 TTC coco The Comfort Line That Sells ee years the name Martha Wash- ington has been associated with genuine comfort and exceptional wear in shoes. Persistent advertising, sup- porting this quality product, has created a valuable goodwill asset for every seller of Martha Washington Comfort Shoes. Every year the sales increase, for the Martha Washington has the prestige that commands attention and the merit that makes it a steady repeater. Comfort Shoes The line of Complete satisfaction. 37 different styles---each a leader in its class---and each showing the way to bigger, better Comfort Shoe business. Place your order at once and avoid disappointments on deliveries. Send for Catalog. F. MAYER BOOT & SHOE COMPANY MILWAUKEE - WISCONSIN om nn | iii HONCRBILT 18 MAIL ORDER COMPETITION. It Can Be Met By Efficient Serv- ice. Business has but two main divi- sions—production and distribution, the making of merchandise and the buying and selling of merchandise. All other ramifications of business are but incidental to these two. Production is composed of factors which can easily be brought under control; it can be systematized, made the creature of a scientific analysis, subjected to all the rules and precepts of the efficiency manager. The system of distribution, how- ever, is vastly more complicated. Here enters the human equation. Here enter the problems of overcom- ing doubts, of establishing confidence. of awakening the desire, of creating a market. We can predetermine the exact time necessary for John Jones to make a cuckoo clock; but who can predetermine the exact amount of money and energy which the ad- vertiser must expend in order to create a market for that clock; how much time the retailer must devote to each customer in selling one? There is an indeterminate amount of friction to be overcome in each trans- action. There are as many different problems in distribution as there are types of human nature. Our present system of distribution through the retail merchant has been evolved during long years of fierce competition. It serves its purpose well. It is to-day more efficient, more necessary, relatively more econom- ical, than it has ever been. A writer versed in the theories of economics, Theodore H. Price, asserts, however, that this system is too complicated —that it adds an enormous unnec- essary item to our cost of living. He gives us exact figures as to the econ- omy of buying through the mail order houses. He assumes that this source of supply could take care of the en- tire retail business of the Nation as efficiently as our present system and with a wonderful saving to the con- sumer. He assumes all this while cognizant of the fact that as yet the mail order houses are doing but an infinitesimal fraction of the retail business of the country, that they are supplying a market which has al- ready been created by others, where the goods have already been intro- duced, doubts Overcome, confidence established, and the desire awakened. As we read Mr. Price’s article on “The Mail Order Business” in The Outlook of January 26, we can scarce- ly refrain from shedding a tear for the passing middleman; and yet a little reflection convinces us that the article does not arrive at the funda- mental truths of the question. The author speaks of the legendary store- keeper who “sanded the sugar and watered the molasses” in the same breath with which he refers to the philanthropic mail order magnate who “has raised shopkeeping to a new distinction and dignity.” He asserts that “the business of selling by mail has immensely advanced the ethical standards of trade and the science of commercial distribution in the United MICHIGAN TRADESMAN States.” The author’s comparison is unfair. What are the facts? What con- clusions shall we draw as to the value of the jobber, the merchant, the mail order house, in our system of distri- bution? We want no antiquated argu- ments. We want no sentimental pleas for the “home merchant.” Is there a distributive system which will give the efficient service of our present system at less cost? If so, let it come. We are all looking for the truth. We are all, ultimately, working for that which will help the greatest number. Mr. Price made some vital errors in his argument for the mail order sys- tem. In order to explain these errors | must reproduce his analysis of the selling price necessary for the retail merchant and for the mail order house: Cost to jobber......._. .. $1.00 Net profit to jobber, 5 per cent on cest:......... -05 Expenses of jobber, 15 per cent. on selling price .18 .23 Cost to retailer........ $1.23 Net profit to retailer, 10 per cent. on cost...... 12 Expenses of retailer, 23 per cent. on selling price .40 .52 Retailer’s selling price $1.75 Cost to mail order house $1.00 Net profit to mail order house, 10 per cent. on COSt 6g -10 Expenses of mail order house, 20 per cent. on sell- me price 3... i. 38r Mail order selling price $1.37 In this analysis it is taken for granted that all the goods handled by retail merchants are bought through jobbers. As a matter of fact, in the average town and small city the retailers, excepting the grocery- men, buy fully two-thirds of their goods direct from the manufacturer; while in the larger cities the pro- portion thus bought would be stil] greater. For the goods thus bought, then, according to the method of figuring ysed in this analysis, the merchant’s selling price would be $1.42 as compared with the catalogue house price of $1.37. When we take into consideration the goods bought through jobbers, we find that the merchant’s average price would com- pare to the average price of the mail order house in the ratio of $1.53 to $1.37. The analysis is again incorrect, however, in figuring the retailer’s profit as 10 per cent. of the cost price. This would be an ideal profit, it is true, but it is far from being a real one. Let us consider the case of the merchant whose annual purchases amount to $50,000. He undoubtedly turns his stock three times a year; therefore the average amount of his stock of goods would be $17,000. The capital stock of a store Carrying a stock of this amount certainly would not be over $25,000. If this store’s profit is 10 per cent. on the cost of the goods bought, it would mean an annual profit of 20 per cent. on the capital stock. Does the average store make a profit of 20 per cent. on its capital stock? Far from it. When we consider the number of stores which eventually fail and the number which make little or no prof- it, we must assert that the profit in this hypothetical case cannot be more than 10 per cent. of the capital stock, or 5 per cent of the cost of the goods purchased, It is true that many stores make a greater profit than this: but in most cases they make it by reduc- ing their percentage of expense or by turning their stock of goods oftener. When we again refigure the selling prices, after taking these facts into consideration, we find that the re- tailer’s price compares to the cata- logue house price in the ratio of $1.48 to $1.37. These figures are estimated. of course. They are, however, as fair and as careful estimates as it is possible to give without going into a detailed and exhaustive investiga- tion. These figures should be enough to convince any fair-minded person that there is, after all, but a small variance between the catalogue house selling price and the merchant’s sell- ing price. It must be admitted that with a number of articles which the mail order houses use as “leaders” store, lime. The Quality Index AviORE that sells high- grade merchandise fairly radiates an atmosphere of quality. The real quality index is the con- 2 fidence of the customers of the That confidence is born £3! — of the effort of the owner himself —an effort and intent to sell only goods that will give entire satis- faction to every customer every The grocer who sells the products of National Biscuit Company secures for his store the buyer's confidence in his goods that could be had in no other way. NATIONAL BISCUIT COM PANY April 5, 1916 there is much more differenc: this ratio shows; but the averas ference is small. “But why should there be an ference: you ask; “why should 1 pay the merchant more than [| \ Id have to pay elsewhere?” Aside from those exceptional casc< where style is considered a fact, the value of goods the difference, tween the cost of raw material: the final selling price of all comn odi- ties is entirely expended for Iq or. Therefore the extra price which you may pay to the home merchan: doesn't disappear, it doesn’t vanish into thin air; it simply brings you more service. The question, then, finally resolyes itself into this form: “Is the extra service which the retailer gives wort! the little extra price which he nec. essarily must exact for such service?” It always has been—and probably always will be—human nature for people to prefer to see the coods before they pay for them. more, they generally want the eoods on the day that they happen to think Of them and not ai week or two or three weeks later. When our cata- logue house tire blows out at a mos: inopportune time, it is annoying have to send to Chicago for a one. When we ruin our last pair Further- 1916 April 5, 1916 trousers on the garden fence, we would gladly pay our local dealer a few cents extra rather than wait for the mail order house to supply us with a new pair. There are constant changes and im- provements in all lines of merchan- dise. The retail merchant gives his extra service in introducing and dem- Oonstrating these new or improved articles. This service could not well be performed by the mail order house. The modern home would be without many of the comforts and conven- iences which it now enjoys if some far-distant mail order house alone had supplied its wants. The modern farm- er might still be using a cradle to harvest his grain if he had, in the past, depended on a catalogue house for his intimate knowledge of the im- provements in farm machinery, A certain young farmer needed a rifle for immediate use in butchering. He walked into a retail hardware store, selected one that suited him, then enquired of the merchant: “Will you meet X. Y. & Co.’s price on this gun?” “Certainly we will,” was the reply. “We'll meet any mail order price if we're given the opportunity.” “Tl take the rifle, then,” the young man said. “Just charge it for a few weeks.” “Tlold on,” exclaimed the merchant. “Tf you buy that rifle at a mail order price, you'll buy it on mail order terms. Put it back in the case and I'll order one for you.” He then insisted that the customer should pay the price of the gun be- fore the order was made out, and that, in addition, he should pay for a stamp, a money order, and the parcel post charges. The young man finally agreed to this, and at the end of ten days he received the rifle. He had paid almost the regular price for the gun. He should have paid the full retail price, for he received a service which the mail order house could not grant him. He had the privilege of handling the gun and deciding from a personal inspection, before the order was sent in whether it was satisfactory. This actual incident illustrates bet- ter than reams of theoretical argu- ments the relative advantages offered by the mail order system and the system of distribution through the retail merchant. The vision of a rural population entirely dependent upon far-distant mail order houses is rather a cheer- less one. It is difficult to conceive what would fill the void left by coun- try town and city store. It is idle, however, to speculate upon such a dream, for it is as impossible of ful- fillment as many another chimera evolved from a utopian fancy. The head of a vast advertising service, one of the Nation’s great au- thorities on merchandising, recently stated that the mail order houses would never do a larger percentage of the business of the country than they are now doing. They might continue to grow, he asserted, but they would grow only in the pro- portion that business as a whole ex- panded. MICHIGAN TRADESMAN 19 The mail order houses will always draw the trade of a certain bargain- seeking proportion of our people; and they will fill a void in the system of distribution by supplying certain out- lying districts which are not supplied by retail stores. They may perform a real economic service by prodding along certain slothful merchants and awakening them to the fact that they must sell goods at a reasonable price and render the full service which should be a condition of that price. There have been many somnam- bulant merchants in the past, but they are awaking. If there is any line of merchandise in which they cannot successfully compete with the mail order houses, they are demand- ing, and are receiving, a price which will permit of such competition. The weak links in the chain of distribu- tion are being eliminated. There are too many traveling men; their ranks will be reduced. There are too many retail stores; some will drop out of the race, while others will combine to give better service at a lesser price. The successful merchant of to-day is wide awake during every working hour. He constantly scans the mar- kets for improved goods and new lines of merchandise. He advertises unceasingly. He does not permit the public to pass him by. He hides no goods in dark corners. He permits no dust to gather on his wares. The efficient merchant of to-day has laid out his business on scientific lines. He knows what each depart- ment of his business costs and what it is worth. His profits are reason- able, and there is no guesswork about what these profits should be. He constantly endeavors to give the pub- lic more and better service. The successful merchant of to-day i in an absolutely necessary class. This class, like most others, has no room for shirkers or drones; but for the man who is willing to work and plan and keep himself fit, both physically and mentally, it offers a “place in the sun” more brilliant than it could ever have offered in the past.—T. W. Mc- Allister in Outlook. nt ’ = cs WU | The foo at those should take whom insomnia keeps awake Sb ON Ga, For Sale by All Wholesale Druggists BrewincCo. | PINE TREE BRAND imothy See Extra Recleaned and Pure At Moderate Price Write for Quotations The Albert Dickinson Co. CHICAGO - MINNEAPOLIS 20 MICHIGAN TRADESMAN ee ~ 2 )) s = ~~ — = = = =<— = = > TANTS “a (a , z - re ZB = = = CaF _ STOVES «> HARDWARE |) ae _enntan za i = : 2 = — —_ —_— = iis . -~ — _— — (ASSETS Ss 4 — ee _— ss = — 4 << = Michigan Retail Hardware Assoclation. oe S. Judson, Grand Rap- ids. Vice-President—James W. Tyre, De- troit. Secretary—Arthur J. City. Treasurer—William Moore, Detroit. Scott, Marine Getting After the Trade in Wire Fencing. Written for the Tradesman. In the handling of wire fencing, the mail order concern is the hard- ware dealer's most serious competi- tor. In fact, this is one of the biz mail order lines. Despite this fact, merchants after the trade energetically and systematically can be pretty sure of securing a reason- able trade. It is aggressiveness in who go share of the advertising that makes it possible for the cata- logue house to secure this business: and the retailer who wants to make good—end to make match aggressiveness with stil money—must more aggressiveness. Right at this season of the year, one fact is worth remembering. The farmer is not busy. Between the end of his fall work and the commence- ment of his spring work, he has more leisure than at any other season of the year. He has more time to read mail order catalogues, for one thing. For another, he has more time to give to fencing jobs. Right at this season, too, the hard- ware dealer has more time to get after the wire fencing business. And the farmer has more time to listen to him. \n aggressive wire fencing cam- paign would seem to be in It is an experiment that can do the merchant no harm; and that is pret- ty sure to do him a lot of good. The mail order houses have great advantages in appealing to farm First, they are aggressive in methods of gettine after the Everything that printer’s ink can do to secure them orders is done. It is their only weapon, but they use it with rare skill. order. two trade. their business. The second advantage of the mail order house is a reputation—skillfully and undeserved— of “saving money” The retail part, has compensating advantages. He is on the ground. He knows—or should know—his customers personally. In- stead of a picture that may be mis- leading, he can show the goods them- selves. In addition to printer’s ink. which he can use quite as freely as the mail order house, he has another powerful weapon in his own person- ality. Mail order competition cannot be entirely for the farmer. fostered merchant, on his effectively met by abusing the cata- logue houses or mourning over their inroads. It can be met by adopting their aggressiveness, and giving them one better. One retailer who bas made a pretty good success with fencing puts his policy briefly in the following words: “T call the attention of the farmers to the line in the make up winter time, and carload orders. By doinz this they get their wire out before the spring work comes on. It helps them and it helps us. This work I can do right in the store during the dull months.” The rural telephone is a great help in going after this class of business. Granted you know a lot of country customers personally, it’s an easy enough matter to call them up some dull morning and fencing. Don’t let it go with: “Goine to do “No” Well Instead, don’t be afraid to gossip for a few minutes, discuss any fencing this year?” good morning.” passing on to the country cousin te latest ~war morning paper, and bringing in the subject of fencing in that casual way that Carries conviction with it. customers the rural telephone: it is, however, a very great help. The merchant should not disregard it. news from the Of course, all can’t be reached by A method quite frequently adopted is to secure mailing lists of the sur- rounding districts and send them to the manufacturers, The latter send literature to the farmers to get them The dealer then proceeds to push his wares in interested in the subject. the local advertising mediums, which can be relied on to reach the farm- ers. Often he can supplement this by a personal letter to every farmer listed. Some advance orders can be secured; and when spring opens up the results begin to make themselves evident in an accentuated demand for fencing. Of course, this method is not so apt to produce immediate results as personal solicitation. It is a method which pushes the merchant's person- ality—one of his best assets—into the background. To secure fencing business, there is nothing so effective as a personal canvass. Of course, the merchant who can always find excuses will say, that in cold; in muddy; and in summer the season 1s too late—and in the fall, why, it’s too and everybody is think- weather is too roads are winter the spring the too near winter, ing of Thanksgiving turkey and Christmas presents. The man who is constantly seeking excuses can al- ways find them. But the man who is FREE Cut This Out and check opposite the listed items below what you are interested in and we will send you by return mail two beautiful felt pennants to hang up in your store. Excelsior Mattresses Cotton Felt Mattresses Hair Mattresses Crib or Cot Pads Sanitary Couch Pads Mattress Protectors Bulk Feathers Floss Cushions Coil Wire Springs Woven Wire Springs Wood or Steel Cots Steel Couches and Bed Davenports Institution Beds Feather Pillows Down Cushions Made by the Grand Rapids Bedding Company Established 1890 Grand Rapids, Michigan April 5, 1916 ees Nemes bi AGRICULTURAL LIME : BUILDING LIME Write for Prices A. B. Knowlson Co. 203-207 Powers’ Theatre Bldg., Grand Rapids, Mich. HARNES Our Own Make r Hand or Machine Made ; Out of No. 1 Oak Leather. We Suarantee them absolutely satisfactory. If your dealer ; does not handle them, write direct to us. SHERWOOD HALL CO., LTD. Ionia and Louis St. Grand Rapids, Mich. REYNOLDS | CHINGLES Reduces Fire Insurance Rates Will Not Ignite from Flying Sparks or Brands Sold by All Lumber Dealers H. M. Reynolds Asphalt Shingle Co. “Originators of the Asphalt Shingle” Grand Rapids, Mich. Foster, Stevens & Co. Wholesale Hardware w , 157-159 Monroe Ave. :: Grand Rapids, Mich. 151 to 161 Louis N. W. THE FIRST AND FOREMOST BUILDERS OF COMPUTING SCALES GENERAL SALES OFFICE 326 W. MADISON ST. CHICAGO ALWAYS OPEN TERRITORY Te FIRST CLASS SALESMEN 1916 tee ler th, * Le . 40. April 5, 1916 seeking business can't afford to toler- ate excuses. It’s up to him to go after business and get it. Of the merchants who canvass, some leave their canvassing until the early spring, preparing the way for it by the mailing of advertising liter- ature. Others start right out at the first of the year. This policy has its advantages. It enables the canvasser to get on the ground early, and to meet the farmer when the latter has plenty of time to discuss business. Immediate sales may not be made in every instance; but in the spring when the fencing problem confronts the farmer, he turns naturally to the one dealer with whom he is acquainted and who has already approached him on the subject and secured his prom- ise to look at the stock. That is an important point—if you can’t get an order when you call, get a promise. Don’t go away with “No” ringing in your ears. Get the cus- tomer to say that he'll drop in and look at the samples, or that he’ll buy from you when he’s ready to buy, or that he'll see you before he buys from someone else, or, at least, that he'll call you up and give you an- other chance to talk business. The great thing, next to getting an actual order, is to get the farmer into the store. There you can show him the goods; you can demonstrate the strong points of the fence you handle; you can explain away his doubts. Often it pays a country canvasser to widen the scope of his canvass from the one line that he is pushing to a variety of lines. Many hardware dealers have their regular road men who make trips through the country and who sell everything in hardware from a tack to a tractor. It costs no more to make the trip, and there are many more chances of making sales. “Tf we don’t sell this man a wash- ing machine, we sell him a new wagon box, or a binder, or stew pan, or a screw driver. If we can’t get him one way, we get him another. If we can’t get it in cash, we take it in hay, and feed the hay to our horses, or sell it to the commission man in town.” That’s the way one firm in a town of 1,200 does business through its roadmen. That firm has the best roadmen available, and does a bigger business than lots of hardware mer- chants in places ten and twenty times the size. Meanwhile, there is going to be lots of wire fencing sold within the selling radius of your store this year. It’s going to run up into a lot of money, and make profits for some- body. Why not for you? Direct se- lection, prompt delivery and local responsibility are arguments that will carry weight in your campaign against the catalogue house; and every rod of fence you sell strengthens the con- fidence of the farmer in local service as against long distance dealing, and helps to form in him the habit of buy- ing at home. William Edward Park. —_»>+>_____ Men who have a lean and hungry look are nearly always the biggest eaters. MICHIGAN TRADESMAN Activities in Some Michigan Cities. Written for the Tradesman. The East Jordan Board of Trade has elected the following officers: Presi- dent, Carl Stroebel; Vice-President, James Gidley; Directors, W. P. Porter, G,. A, Bell, B. E. Waterman, W. J. Ellison, Alex. Cameron, A. E. Cross, H. W. Dicken and H, I. McMillan. A bigger and better Bellaire will be promoted by. the new Board of Trade, which has organized with the following officers: President, A. B. Large; First Vice-President, C. L. Bailey; Second Vice-President, C. C. Potter; Secretary, Wm. H. Richards; Treasurer, Wm. Hierlihy. After service of one month, Secretary H. G. Krake, of the Benton Harbor Chamber of Commerce, has resigned to go with a Michigan corporation at in- creased salary. Hillsdale will pay B. E. Smith $1,200 for the collection and disposal of gar- bage this year. Mr. Smith had the contract last year. Sault Ste. Marie will hold a combined automobile show and manufacturers’ ex- position in the Armory April 6 to 8. Students in manual training at the Marquette schools have 350 bird houses under construction, being taught to use odds and ends of lumber and old boxes in this work. Students in the Pontiac schools have also made more than a hundred bird houses. C, F. Olmstead and C. W. Perry have been re-elected Secretary and Treasurer respectively of the Ludington Board of Trade. Saginaw has ordered pavements laid on eight streets, the work to cost $76,000. The Detroit Board of Commerce fav- ors an appropriation of $450,000 to build an addition to Cass technical high school. Dozens of men apply to this school each week for a chance to get technical training and are turned away. The Upper Peninsula League of Mun- icipalities was formed at a meeting held at Escanaba. Mayor Handy, of Sault Ste. Marie, was elected President and W. G. Monroe, of Iron Mountain, Sec- retary and Treasurer. Betterment of civic conditions in Cloverland is the main purpose in view. The proposed interurban railroad from St. Joe and Benton Harbor to Chicago via Michigan City, has been endorsed by the St. Joseph Chamber of Commerce. Grand Haven has let a contract for concrete pavements on Lake avenue at 83 cents a yard. This avenue carries traffic to Lake Forest cemetery, High- land park and Duncan park, and is an important improvement. Benton Harbor has adopted a movie ordinance, authorizing the mayor to ap- point three citizens, composing a board of censorship. to serve without pay, in promoting clean, desirable pictures. The penalty attached to showing a film or- dered suppressed is heavy, being a fine of $50 or thirty days in jail, or both, for first offence. Midland is very much on the Michi- gan map now, largely due to the pros- perity of the Dow Chemical Co., which now employes 1.225 men. Midland has shown 76 per cent. growth since the census of 1910 and is expected to show over 100 per cent. increase by fall in 1916. Almond Griffen. ] Q ] 6 IMPORTANT CHANGES TANGLEFOOT Improved Size—Handy Sealed Package Retails 5 Double Sheets for 10c Ask your Jobber or his Salesman for Particulars Wilmarth show cases and store fixtures in West Michigan's biggest store In Show Cases and Store Fixtures Wilmarth is the best buy—bar none Catalog—to merchants Wilmarth Show Case Company 1542 Jefferson Avenue Grand Rapids, Mich. (Ceenemmno —_—_—§ Save 25% to 33% on the Cost of a High-Grade Computing Scale You can now get an accurate, con- venient, handsome Computing Scale at a a big saving over former prices. You can bank the dol- lars you save by our specialized scale manufacture “in large volume— our country - wide organization. Fairbanks Computing Scales Without doubt the biggest computing scale value offered to-day. Weighs your goods accurately and conveniently—tells you the correct value of each purchase at once. Has every quality feature you want—full 50 lbs. capac- ity, computes to 40 lbs. and to 60 cents a pound. No springs, racks or pinions—simple and dependable. Four-point suspension bearing platform: full jeweled agate bearings throughout—assures fine accuracy and long life. Low, convenient sanitary glass platform directly in front of chart. Handsomely finished in blue enamel with nickled trimmings. Backed by Fairbanks Quality FAIRBANKS, MORSE & CO. 2247—68A CHICAGO 21 22 Questionable Value of Official Or- gans. Escanaba, April 3—The local As- sociation contemplates publishing a weekly or a monthly paper for the benefit of its members. I would like to have your views on the following questions. 1. Would you make it a weekly or a monthly paper? 2. What rate would you make on your advertising space? 3. Would you attempt to charge a subscription price? 4. How many pages do you think the paper ought to contain? 5. What suggestions can you give us by way of material for discussion at monthly meetings, and what plan can you suggest for arousing an interest in these meetings? 6. Can you suggest a speaker, and would you advise having an outside speaker as an inducement to increase attendance and interest at the meet- ings? Any suggestions, which you may offer along these lines will be highly appreciated. John L. Loell. Sec’'y Delta County Retail Mer- chants’ Association. In reply to questions 1 to 5, the Tradesman is pleased to place itself on record as stating that it believes the publication of local association journals and official organs do much more harm than good, because such forms of activity are not within the legitimate province of an organiza- tion of retail merchants. When the grocer gives away rugs with coffee, the dry goods dealer complains, be- cause it encroaches on his legitimate business. When the dry goods mer- chant sells tea, as some of them are now doing, the grocer justly com- plains from the same cause. In under- taking the publication of a newspaper or official organ, the retail merchant lays himself open to a charge of in- vading a field which legitimately be- longs: to others who have devoted a lifetime to perfecting themselves in the business and who ought to be heartily and cordially supported. As a matter of fact, the men who pro- mote enterprises of this character are usually actuated by motives which do not appeal to fair minded people. If a publisher with a half hundred em- ployes should start a supply store for the benefit of his workmen, he would be condemned by every retail mer- chant in his home town—and justly so. Per contra, the merchant who goes out of his way to engage in a business he does not understand and who invades a field that is alien to his experience and life work, is un- fair to himself, because he is com- mitting an act which he would con- demn in others, if the situation were reversed. What is fair in one case is fair in another. Likewise, what is unfair in one case is unfair in an- other. The best results in this world come from men who attend to their own business and proceed on the theory of live and let live. The man who undertakes to do his own doc- toring because he has read a treatise on disease and the man who thinks he is capable of being his own legal adviser because he has read a super- ficial book entitled “Every Man His Own Lawyer,” never gets very far in this world, except to create con- fusion and involve himself and his friends in all kinds of trouble. The MICHIGAN TRADESMAN old adage to the effect that every shoemaker should stick to his last is peculiarly applicable in this case. Regarding discussions at associa- tion meetings, the Tradesman would suggest the following as available topics: 1. Decision in United States Su- preme Court on trading stamp mat- ter. 2. Decision of Michigan Supreme Court on trading stamp matter. 3. “Three Essentials” in Michigan Tradesman of March 29. 4. Anti-Discrimination Law enact- ed by last Legislature. 5. The series of twenty-six remark- able articles by Hon. Charles W. Gar- field, now being published in the Michigan Tradesman. 6. The Educational Short Course presented in the Michigan Tradesman March 1, which will be exploited in Grand Rapids during Merchants’ Week in June of this year. All of the topics are vital ones to the retail merchant. Regarding speakers at meetings, the Tradesman’s suggestion is that this privilege be confined to bankers. jobbers, retailers and salesman— many of whom can handle subjects germane to the retail trade in a satis- factory manner. Under no circum- stances should politicians, freaks, cranks and hobby riders be permitted to take the time and absorb the atten- tion of busy retail merchants when there are so many topics in which business men are vitally interested to discuss and take action on. It is unfortunate that in too many cases retail associations devote alto- gether too much time and attention to chasing rainbows and indulging in hero worship, instead of getting down to the hard dry facts of everyday life and discussing and solving problems which confront the merchant every day in the year, This condition can be obviated by delegating the prepar- ation of the programme for each meeting to a carefully selected com- mittee and give it ample time to work up this feature several months in ad- vance. As a usual rule, the members of an association are not properly notified in advance of the topics to be discussed at meetings, so they come to the meeting place illy pre- pared to take part in the discussion. —_~+3>____ Worth Engaging. Into the office of a business man rushed a bright-faced lad. For three minutes he waited, and then began to show signs of impatience. “Excuse me, sir,” he said at length, “T’m in a hurry.” “Well, what do you want?” asked the business man. “A job!” “But why the hurry?” “Got to hurry,” replied the lad briefly. “Left school yesterday, and haven’t struck anything suitable yet. The only place were I can stay long is where they pay me for it.” “How much do you want?” “Four dollars a week for a start.” “And when can you come?” “Don’t need to come; I’m here. I could have been at work five min- utes ago if you’d only said so.” Don’t Put Off Buying Fall Staples. Written for the Tradesman. In conversation with the buyer of a large retail shoe concern carrying a comprehensive line of footwear for everybody from little tots to men, the buyer informed the writer that he had already bought his fall and winter staples. It was a big buy, for this concern carries 65 to 70 per cent. staples, for all the splurge it cuts with its showy display of smart, ex- tremely smart and novelty styles in the women’s lines. Last Saturday afternoon I happen- ed to be in the shoe department of a big department store doing a fine business in children’s, misses’ and women’s high grade shoes, and I found the shoe manager—a personal friend by the way—getting ready to make his train for the East to buy fall and winter shoes. Ordinarily he buys in July. “Why this haste?” I enquired, knowing perfectly what his answer would be. His reply was couched in the form of an enquiry. “Hast ob- served the climbing price of leather?” Whereupon I said: “Johnnie, old top, you are a wise lad. Go to it.” It was to me rather a coincidence that, on the very afternoon when I was talking with these men (and some others on the same subject), I should have received the Shoe Retailer, and read on the first editorial page these words: “Because of the skyrocketing con- dition not only of the sole and upper leather markets, but also by reason of the increased cost of other materi- als that enter into shoe manufactur- ing, not to mention the scarcity of wood heels, welting, white soles, etc.. our advice to shoe dealers is: buy your staples for fall when the sales- men call.” That is good advice; and it isn’t putting it too strong. The man who acts upon the strength of it will not regret it, As I have already said, these two big buyers with whom I have recent- ly been in conversation, did not wait for the salesmen to come around. They went on to the concerns from which they buy and got their orders in far in advance of the usual time of buying. They could see the handwriting on the wall. Some shoe dealers as well as mer- chants in scores of other lines, are greatly disturbed over the anomalous condition existing in this country as well as throughout the civilized world, in consequence of the war. Ever now and then a paragraph on peace, eman- ating from London, Paris, Berlin, or some other European capital is sand- wiched in between an account of ag- gressiveness in the West and aggres- siveness in the East; and, during the last few weeks, these peace items seem to be increasing both in frequency and in significance. Only to-day, for instance, the morning papers carry heavy headlines reading: “Pacific Talk in Capitals.” And go on to state that certain negotiations for chartering a number of vessels for the handling of lumber for the Allies have been brought to an unexpected April 5, close upon the receipt of a cablegrain from London canceling the agre ment and saying that the end of war is believed to be very near. Now there may be something all this peace talk, and again it 1m not at all signify that the war is : close in the very near future. But the point I want to make j< this: Whether the war comes to an end more quickly than many peopl: now believe possible, or whether i: drags on for another six months twelve or even eighteen months, — the price of leather will not becom: cheaper, but will inevitably go higher. In little war-ridden Belgium a mil- lion and a half cattle have disap- peared since the occupancy thereof by the Germans; and an equal number has disappeared from that ‘portion of Northern France now in the grip of the Kaiser and his forces. Big armies have to be fed; and cattle make bully good feed for fighting men. Who knows how many cattle have disap: peared from Galacia and Russian Poland? From Serbia, and from the steppes of immense Russia? Is it any wonder that the price o! finished leather should go skyrocket- ing, as the Retailer phrases it, when the sources of leather are diminish- ing at such an alarming rate? Peo. ple must wear shoes both in times of war and in times of peace. And consider the increasing demand upon the leather markets of the world for the raw materials of other industries aside from shoemaking—the saddle and harness trades, the trunk and bae industries, and the automobile indus- try of this and other countries. What does all this signify—what can it signify—but one thing: namely, higher prices for leather. Of course there are certain dis- advantages in buying so far ahead. But, if one understands the shoe- re- quirements of his locality—I mean in regard to what we denominate “staple styles,’—he ought to be in a position to make a safe and sane buy at this time. And if he does— and can—he will surely get a bette: price than he can secure in July or some later date. It hasn’t been more than a coupl of years back since I advised shoc retailers to make more use of the in stock service of shoe manufacturers: to buy in smaller quantities, and ac- cording to their more immediate re- quirements. But at that time prices were about as staple as styles, while money was scarce and hard to get. But conditions have changed. Now prices are anything but staple, and money is plentiful. To get in an early order for fall and winter shoes of a more conservative locally ac- credited sort, is to make a good in- vestment. Incidentally, too, the manufacturer will have more time to give your shoes the attention he should in order to make them right. He won't be hurried in filling your order and get- ting the goods to you on time. This will give him more time to devote to smart styles or novelties, of which you may require some later on. So it will be a good thing all around. Cid McKay. ho LD a April 5, 1916 MICHIGAN TRADESMAN A Great National Public Utility That concerns all merchants and all people tt original Cash Register rang a bell, indicated and recorded the amount of the pur- chase. It benefited the merchant only. In a third of a century this old model has developed into a Cash Register that directly benefits every man, woman and child who spends money in a store. This new Cash Register equally concerns every merchant and clerk. every banker and wholesaler in this land. It furnishes every customer with a receipt or sales slip. It prints on this the amount paid or charged. On this is also printed the date of the sale and who made it. It forces a duplicate, printed record for the merchant. It prevents disputes over charges and bills paid. It saves shoppers’ time. It gives the merchant all his profits. It gives him more money for his family. It promotes more and quicker sales. It protects each clerk against making errors and against the mistakes of others. It rewards the diligent clerk by telling his employer which one makes the largest number of sales and which one gets the greatest amount of business. It assures the banker additional security for the money he loans the merchant. It gives the wholesaler additional assurance that the merchant will have money to pay his bills. It furnishes the banker and the wholesaler mechanical evidence that the merchant’s statement of his business is correct. °\\ N/a re Arie, tae i vy Ving if A g if, “a: me as iy AA ao KN ‘is V7 « ‘\\ We) YF j na Y a ' es Pa ee 3S ae oe .T P ~ Wait MOM Ty ene aa i" ie " i ; ree my —— . Qe! Be) a - ee tee It is a business necessity. MERCHANTS! ERAT pein We have new 1916 models that give this perfect service. Write us today or see our agent in your city and learn how you can secure one of these public service machines. f Pe enn es i am a pi i Aiea i: ee, AS rr ile La ie ai he Mg if th) 6H ‘J 008 Liberal allowances are made for old National Cash Registers that were good in their day, but do not so completely protect you or give the valuable service our 1916 Models do. Address Dept. 30. The National Cash Register Company Dayton, Ohio LOOK FOR THIS SIGN *"N THE WINDOW 24 MICHIGAN TRADESMAN April er 5, 1918 ne SE Altogether, Everybody Boost Michigan! When the Michigan manufacturer, jobber, wholesaler and retailer boosts and sells Michigan made goods, insofar as it is POssi- ble to do so, we will be in a much better position to urge the consumer to trade in Michigan. Possibly it never occurred to you that it is a bit illogical to urge your customers to trade at home and at the same time offer them goods manufactured in some other state when Michigan is producing as good or better. Nevertheless it is illogical and it is a step in the wrong direction, Every time you sell foreign goods you are educating the consumer to trade outside of Michigan. All of us should first practice loyalty and patriotism before attempting to preach it to the other fellow. You can best teach your customers to buy at home by boosting Michigan goods of quality. A boost for Michigan and Michigan products is a boost for every man, woman and child in Michigan. Michigan flour is as good as any flour in the country. The flavor of Michigan wheat, like that of the Michigan peach and Michigan apple is especially appetizing, and consequently everything baked from Michigan flour is favorably affected by the delicious flavor of the wheat. As a matter of fact Michigan flour is better than most flours. LILY WHITE “The Flour the Best Cooks Use’ is one of the best flours made anywhere by any concern, Lily White flour is made principally from Michigan wheat; made especially for family trade; made for the people you sell. You have our guarantee that Lily White will make as good or better bread, biscuits, rolls, Pastries, etc., as any flour produced. We want you to tell your customers if they do not like Lily White as well or better than any flour t hey ever used to return it and get their money. This guarantee is made in the open with a thorough knowledge of competitive goods and what they will do. We can make it so strong because we know Lily White flour; we know how it is made; we know what it will do; we know why it will do it. We know all about Lily White flour and we know it will do just what we claim it will —meet every requirement of home baking in the most satisfactory and pleasing manner and do it economically, There are twenty-five well known, first-class quality flours sold through the retail stores of Grand Rapids. Lily White is one of them, and 65% of these sales are Lily White sales, the other 35% being divided among the twenty-four different brands. The popularity of Lily White flour is not confined to Grand Rapids. It is very popular wherever it is known. Every time you sell Lily White flour you are boosting a great Michigan industry. Every time you sell Lily White flour you are boosting the Michigan farmer, the Michigan grain dealer, the Michigan railroad. Every time you sell Lily White flour you are helping to keep Michigan money in Michigan; you are adding to the general prosperity of the State, which includes YOU. Write us about our co-operative sales plan and advertising helps. Valley City Milling Company GRAND RAPIDS, MICHIGAN April 5, 1916 MICHIGAN TRADESMAN 25 Boost Michigan Good common sense was recently prac- ticed by both parties to a transaction in a progressive town a little ways north of Grand Rapids. A woman walked into a general store and inquired the price of sugar. The merchant quoted the then prevailing fig- ure of 614¢ per pound whereupon the prospective buyer informed him she could secure 100 Ibs, of the same quality from a mail-order house in another State for $3.50 and that she would have to give the outsider the business, A discussion followed and the mer- chant learned his customer had practical- ly decided to send for a ‘*made-up’’ order amounting in all to $43.50 that she might secure 100 Ibs. of sugar at $3.50, and among other things it was necessary to buy to get the discount on the sugar were 5 Ibs. of walnut meats, 5 Ibs. of salted peanuts and four different kinds of flavoring extracts, Enough walnut meats. to last them more than six months, during which time the walnuts and peanuts would get wormy and the extracts lose much of their flavor. The merchant wisely offered to fill her order on the same basis, providing she would pay him $43.50 in cash and enough more to cover the cost of the freight she would be obliged to pay on the ship- ment. Furthermore, he required her to take only such a quantity of the perish- able goods as could be used before they would lose any of their value. The merchant used mighty good judg- ment in making the offer. The purchaser used just as good sense in accepting. She had the privilege of seeing just exactly what she was buying and immediate service was rendered. She didn’t have to wait three or four days, or a week, for the goods and take chances on having them come out of condition or broken up. They both made a profitable deal and kept the money in circulation at home, Michigan Merchants and Michigan Peo- ple Get Together—Boost Michigan. will for cash in advance. Boost Michigan There is only so much money in Mich- igan and if the Michigan farmer, the Michigan lumberman, the Michigan min- er, the Michigan manufacturer, the Michigan grocer, the Michigan clerk and the Michigan laborer sold all they pro- duced in Michigan and bought everything they used outside of Michigan, Michigan would go broke. Don’t forget that. Think it over ser- iously, On the other hand, if Michigan people could’ sell everything produced to out- siders and buy everything used in Mich- igan, Michigan would become immensely more prosperous, Of course, neither proposition is prac- ticable nor feasible, but How about the balance of trade? When Michigan is producing more than she is buying Michigan is prosperous and progressive, but when Michigan buys more than she produces she is on the Straight road to poverty. Everybody knows when the balance of trade is largely in favor of Europe a Shortage of money and hard times pre- vail in America, but when America is seNing Europe much more than she is buying from Europe, America is mightily prosperous, Every citizen in Michigan understands and realizes the truth of this and the value of the principle, but a great many in every community fail to apply it to their own localtiy and yet grumble about their town not being progressive when as a matter of fact they are in a large measure responsible for its condition. Keep the balance of trade in Michi- gan’s favor and in your town’s favor by spending your money in Michigan. It means greater prosperity for you. Michigan Merchants and Michigan Peo- ple Should Get Together—Boost Michi- gan. These articles will reach more than three million people. Boost Michigan When you buy goods at home you have the opportunity of seeing what you are buying and if everything is not just right the difficulty can be adjusted promptly and satisfactorily without expense or loss of time. It is to be regretted that occasionally a mer- chant is shortsighted and does not appear willing to render the right kind of service to his patrons, Such a policy is inexcusable and such merchants are a disgrace to their community and a hin- drance to the prosperity of their town. But! There are also altogether too many con- Sumers who are running bills from thirty days to one year at their dealer’s expense and annoy- ance, often times foreing him into bankruptey, and during that same period are sending cash hundreds of miles away without even giving the local man an opportunity to bid upon the order. There is not a drop of red blood in such an individual’s veins nor a spark of patriotism in his make-up. His community would be better off without him. We once heard a man excuse himself for or- dering goods of a mail-order house in another state by saying that the local dealer was hold- ing him up, yet upon investigation learned tltis dealer was worth only a few hundred dollars while the mail-order house was worth several millions, so evidently had not held up as many as the other fellow. We ascertained by asking a few questions that this particular person had run a bill with this dealer for over six months and yet was complaining because the merchant could not quote him as low a price on a small order on a six months’ credit basis as the mail-order house would on a good sized order, cash in advance. The home merchant was & tax-payer and a part of the town that made this party’s property more valuable while the mail-order house never paid a dollar's worth of taxes in Michigan, but on the other hand was drawing upon the re sources of the town and the State, making them poorer instead of richer. Shame on any person who would even listen to such an argument without making a protest. Shame on the fellow who makes it a hundred times more. Michigan folks should get together and work hand in hand for the advancement of their own State, their own interests, their own prosperity, Common sense teaches it is the proper thing to do. Michigan Merchants and Michigan People Give Each Other a Fair Show—Boost Michigan, We Desire Your Co-operation Give us a chance at your cash orders. You must not expect us to sell you goods on a charge account, that sometimes runs six months or a year, as cheaply as a mail order house It isn’t fair to ask for credit when you are short of cash and as soon as you get the money to send it out of your town and your state to a You Will Profit by This Publicity We are asking the newspapers of Michigan to run editorials similar to these in an effort to assist you to secure some of the cash-mail-order business now going elsewhere. Boost Michigan Every Michigan merchants knows that the prosperity of his town and the value of his property is enhanced a hundred-fold by a pro- ductive, progressive farming community, and he should do everything he can to further the in- terests of the farmer as well as the manufae- turer and the laborer. Every Michigan farmer knows a farm of one hundred acres of good land near a prosperous town is worth many times what it would be worth back twenty-five miles in the country, and yet some farmers are buying goods from mail-order houses in other states hundreds of miles away from their property instead of boost- ing their own town through buying goods at home and thereby creating greater prosperity in their own community and automatically enhanc- ing the value of their own property. Remember the balance of trade decides wheth- er Michigan is getting richer or poorer. Every man in every community is a factor in the prosperity of Michigan. It makes a lot of difference whether you are knocking or boosting. It makes a lot of difference whether you are trading in Michigan or abroad. The size of your town depends upon the amount of business done in it and you can’t build up your town or your State by trading hundreds of miles away, besides the outsider pays no taxes in Michigan but on the other hand is coaxing all the money he can out of Mich- igan, drawing upon the resources of the State continuously and is making Michigan poorer in- stead of richer. Whenever you have one dollar in cash, or a hundred, to pay down for merchandise of any kind, give your merchant a chance and if he doesn’t at least try to meet you half way he is not made of the right kind of stuff but de not expect him to quote you as low a price on a small order to be charged and carried on the books from a month to a year, as the outsider is willing to quote you on a large order for cash in advance. Michigan merchants and Michigan people give each other a show. Get together and buy every- thing possible in Michigan. Keep your money in circulation within your own range instead of sending it hundreds of miles away to help fill the coffers of those who are only interested in what they can get out of you and return nothing in particular to your town or your community. Michigan Merchants and Michigan People Should Co-operate—Boost Michigan. The following placard or store hanger measuring 91% x 16 inches is being printed. WILL YOU? three days, or a week, for the goods, and you can see what you are buy- ing before turning over your money. You won’t have to bother writing letters or shipping back goods that are sometimes not just what you want. ANOTHER THING! The size of this town is controlled by the amount of business done here, and the bigger our town the more valuable your property. We pay taxes here; the mail order house collects instead. It pays nothing here. You probably never gave this subject much, if any, thought, but YOU OUGHT TO THINK ABOUT IT and we believe you will. We should be patriotic; all of us. We ought to boost our own com- munity and we can do so best by co-operation; by working together; meeting one another half way; going it hand-in-hand, so to speak. It’s the sensible thing to do. “WILL YOU?” million-dollar concern hundreds of miles away without even giving us a chance to figure with you. We believe we can sell standard goods as cheaply as a mail order house on same terms as theirs. Pay us cash in advance, plus the cost of freight and postage, and we will make up your $10.00, $15.00, $25,00 or $100.00 order, and give you the privilege of selecting same quality goods from OUR shelves. We will make immediate delivery. You won't have to wait two or If you want one of these placards, which are attractively printed on good substantial material, advise us and it will be forwarded at once. You can surely get a large amount of this cash-mail-order business by going after it. We will give you every possible assistance. The sooner we all begin to boost Michigan products the quicker will we be able to realize the large benefits to be derived from a thorough co-operation along this line. Everybody Alfogether—Boost Michigan! Valley City Milling Company Grand Rapids, Michigan 13 om Aaa RARE ees DeneReeeNPNnEHiocietnenit Atcha Rtn hn ei iii tn naa EDT SUIS EUE NO STS 26 MICHIGAN TRADESMAN April 5, 1916 BUTTER, EGGS 48D PROVIS = = y a. = IONS: 4 “4 = = Smet ge Ay ue AH ey in PSN Le x wu SR Wnt ES WZ CE = WI %, A Michigan Poultry, Butter and Egg Asso- ciation. President—J. W. Lyons, Jackson. Vice-President—Patrick Hurley, De- troit. Secretary and Treasurer—D. A. Bent- ley, Saginaw. Executive Committee—F. A. Johnson, Detroit; H. L. Williams, Howell; C. J. Chandler, Detroit. STERILIZED SEALED SHELL. Decided Step in Advance in Egg Preservation. There is probably no subject of greater interest to the produce deal- er and to the public at large than that of eggs, especially bad eggs. Any treatment, either in the care or han- dling of this important article of food, is of particular interest and of far- reaching economic importance, From time immemorial, eggs have been an article of diet for the human hundreds of years, egz preservatives been used with varying success. The Chinese for centuries have preserved eggs by seal- ing up each individual egg with a lay- er of mud entirely surrounding it, thus preventing evaporation and con- tamination. Scores of preservatives have been used in more recent years, and to-day the housewife finds sodium silicate or water-glass somewhat prac- tical for her own use. For the pro- duce dealer, cold storage is of vast economic importance; and the new method of sterilizing the egg and sealing the shell doubles the value of this storage system when used in con- junction with it. The causes of egg deterioration are generally classified under four heads: viz: 1. Deterioration due to partial de- velopment of the embryo or sex life of the egg. 2. Deterioration due to the action of bacteria in the egg content and in the shells. 3. The absorption of foreign fla- vors and odors. 4. Evaporation of the egg content, resulting in shrunken eggs. The first, or the partial develop- ment of embryo may be in a measure prevented by “swating the rooster,” a very laudable campaign for which was started by Dr. Pennington, thus pro- ducing an infertile egg. But, as long as eggs continue to be an article of commerce, there will be more or less of the fertile eggs. The development of the embryo may be delayed by keeping the eggs at a comparatively low temperature. However, after using all means available, there is a large commercial loss due to this cause. The second cause, resulting from bacterial action, may be likewise somewhat controlled by producing race. For have eggs under clean and sanitary condi- tions, and by keeping them at a low temperature. Nevertheless, where eggs are kept at a low temperature, just above the point of freezing the egg content, bacteria do in time be- come active, breaking down bacterial albumen and marked deterioration with great economic loss takes place. The third and fourth causes of de- terioration, absorption of odors and evaporation, deserve much consider- ation from a commercial standpoint. These causes must be overcome if material deterioration is to be pre- vented. Some methods of preserva- tion combat one or possibly more of these losses to the produce man, but for the purpose of preventing deter- ioration from each.of these causes, the sterilized sealed egg has solved the problem and the new process of preserving by sterilization is the re- sult. Sterilizing eggs is a’ simple, inex- pensive, scientific treatment. The success of the sterilized seal- ed shell eggs depends upon the suc- cessful subjecting the egg for an ex- ceedingly brief period of time to a temperature considerably above that of boiling water, varying according to the quality and condition of the egg. The medium of applying this high degree of heat is a clear transparent oil, which of necessity, must be neu- tral, odorless, tasteless and of a high boiling point. Immediately upon immerson of the egg in the heated oil, the following changes take place. 1. Opening and enlarging of the pores of the shell, permitting the air and gas in the egg to escape, thus creating a partial vacuum, By actual observation at this time numerous bubbles of air can be seen escaping, being thrown off through the oil. In creating the vacuum, the expansion is so great that even badly dented checks are restored to their original symmetrical form and are repaired. 2. The heat action solidifies the two porous membranes just inside the shell, vulcanizes them together and cements them to the shell. A par- tial illustration of this is the tough, leatherly condition of the membrane in a hard boiled egg. The toughness of this membrane is evident and is in sharp contrast with the tender por- Safe Expert W.L. Slocum,i N Ionia, Grand Rapids. guarantees to open any safe, also change combination. ire, phone or write when in trouble. Citizens phone 61,037. A Household Name Your customers know the good uses of Mapleine Order from Louis Hilfer Co. 1503 State Bldg. Chicago, Il. Make Us Your Shipments When you have Fresh Quality Eggs, Dairy Butter or packing stock. Always in the market. Quick returns. Get our quotations. Kent Storage Co. Grand Rapids, Mich. McCRAY Refrigerators — at once for catalog No. for Grocers 0 that describes fully the McCray line of ie for Grocers and Del- icatessens and 61 that describes McCray Meat Mar- ket and General Storage Refrigerators. McCRAY REFRIGERATOR CO. 644 Lake St. KENDALLVILLE, IND. We Pay Cash For Your Butter and Eggs—No Commission Fill in your name and address in the following blank: ee eilere cess eee are ose ees ieee ne sesso. 1916 Without any obligation on my part place my name on your list for Weekly Quotations, ATG PSR Se Rees eee Peres tein c ee © 66826 ese ie esi wine) e\si seisl a os ss ss s476e cr gi clsic Spilbs’Guterd Ey C No. 14 Market St. DETROIT The Vinkemulder Company Jobbers and Shippers of Everything in Fruits and Produce Grand Rapids, Mich. Mail us samples BROWN SWEDISH, RED KIDNEY, MARROWFAT or WHITE PEA BEANS you may wish to sell. Both Phones 1217 MOSELEY BROTHERS _ Grand Rapids, Mich. E. P. MILLER, President F. H. HALLOCK, Vice Pres. FRANK T. MILLER, Sec&Treas Miller Michigan Potato Co. WHOLESALE PRODUCE SHIPPERS Potatoes, Apples, Onions Correspondence solicited Let us hear from: you if you can load good potatoes Wm. Alden Smith Bldg. Grand Rapids, Mich. The H. E. Moseley Co. is associated with us in this business a TD PTE SIE ICTS I ID ONES SE STN OS a 916 April 5, 1916 ous membrane in an uncooked egg. This same effect is produced in the sterilized egg, only in a greater de- gree. 3. The shell itself is further her- metically sealed by the absorption of oil. As the egg is withdrawn from the heated oil, the air pressure from without completely fills every pore of the shell with the oil. The egg is thus hermetically sealed both from within and without. The result of this is that while the solidification of the membranes within protect the egg content, the sealing of the shell with oil forms a double protection, absolutely prohibiting contact with foreign impurities, either gas or liquid. 4. The shell thus sealed prevents evaporation or shrinkage of the ege content, The great economic import- ance of this can hardly be estimated. [t meais the difference between the egg that seems old and is old and the sterilized sealed shell ege that not only seems fresh, but is as fresh as the day the old hen crackled. It also means the difference between an ege whose deteriorated condition vastly depreciates its value, if it does not lose trade, and an egg that does not depreciate, is a business getter and a fitting cornerstone for a reputation, 5. This method of sterilizing and sealing also prevents bacteria or germ life reaching the egg content. At the same time, it makes the egg im- pervious to odors and flavors. It is claimed, you might safely fill one end of a case with eggs and the other with onions, garlic or bewhiskered MICHIGAN TRADESMAN limburger with no danger of the eggs absorbing the flavor. 6. The heat as applied checks and destroys the embryo development and at the same time destroys all active bacterial life on and in the shell of the egg. Again the importance of this point can hardly be over-estimat- ed. When cream or milk is sterilized by heating to a temperature of 140 deg., not all the bacteria are de- stroyed. The number is simply great- ly reduced. In sterilizing eggs, the bacteria are to all practical purposes effectively and entirely destroyed. Those in and on the shell by the ac- tion of the heat. Those in the egg content by action of the bactericidal albumen provided by nature, This occurs after the egg has been treated. In other words, the egg sterilizes it- self, as no more bacteria enter. In this process of sterilization and sealing, the egg is as securely can- ned in vacuum as though it were in a glass or metal container. It is sealed within itself, thoroughly sterilized, hygienic both within and without, thus forming an ideal package for preserving the egg indefinitely. The fundamental and_all-import- ant feature is the treating of the egg membrane by a peculiar and particu- lar application of a high degree of heat for the proper length of time, as determined by conditions. This, if properly done, does not injure the egg content, e. g., you can touch a red hot stove with your hand, and by quickly removing it receive no in- jury—likewise with the egg content. This treatment of eggs is not an experiment. It has been in use in an experimental way for ten years and in a commercial way for five years in California. In the operation of the machine which has been especially designed for this work, the human hands at no time come in contact with the egg, and in every operation of the ma- chine, particular stress has been laid upon the sanitary features. Practical experience has demon- strated that the sterilized sealed shell egg will keep under ordinary refrigeration in a perfect state of preservation without change for any reasonable length of time. They may be treated or used the same as :resh eggs. They will be found to be as full, sound, sweet and retain the freshness that they possessed at the time of treatment. The process does not result in any chemical change in the egg content. The solution used in connection with the treatment being of non-changing and edible character. Sterilizing and treating eggs in con- nection with the present methods of handling co-operate with the best and most sanitary ways now in use and hand in hand with the modern cold storage system preserves for the con- sumer the entire food value contain- ed in the egg at the time of steril- izing and sealing. The whole method is simple, yet effective. It is the practical appli- cation o: the principles of the mod- ern canning factory, which have been scientifically and carefully adapted 27 for the preserving of eggs. From a sanitary and hygienic standpoint it is highly commendable. It increases the price of eggs to the producer, it increases the profits of the dealer and at the same time lessens his troubles due to deterioration, and 1t enables the consumer to get a better and more wholesome product and at the same time a better value. For the egg industry, it must prove a boon by largely increasing the con- sumption. It will do away with the popular prejudice against the stor- age egg and produce the proper psy- chical effect by replacing the word “storage” with “sterilized.” In a word, the perfected process of ster- ilizing eggs is a decided step in ad- vance and one of those achievements which marks economic progress, turn- ing science to the benefit of com- merce and giving trade a legitimate source of profit and the consumer full benefit. O. ©. Kimball. Many a man’s worth is not discovered until his will is read. OFFICE OUTFITTERS LOOSE LEAF SPECIALISTS 237-239 Pearl St. (near the bridge) Grand Rapids, Mich. Make Out Your Bills THE EASIEST WAY Save Time and Errors. Send for Samples and Circular—Free. Barlow Bros., Grand Rapids, Mich. ASK YOUR JOBBER FOR Hart Brand Canned Food HIGHEST QUALITY Our products are packed at five plants in Michigan, in the finest fruit and vegetable belts in the Union, grown on lands close to the various plants; packed fresh from the fields and orchards, under highest sanitary conditions. Quality Guaranteed Beans, Spinach, Beets: The HART BRANDS are Trade Winners and Trade Makers Vegetables:—Peas, Corn, Succotash, Stringless Beans, Pork and Beans, Pumpkin, Red Kidney Fruits:—Cherries, Strawberries, Red Raspberries, Black Raspberries, Plums, Pears, Peaches. Flavor, Texture, Color Superior. W. R. ROACH & CO., HART, MICH. Factories at HART, KENT CITY, LEXINGTON, EDMORE, SCOTTVILLE. 28 MICHIGAN TRADESMAN i! i \ WOMANS Wo April 5, 1916 "30 TWO POUND CARTONS Story With a Lessen for Timid Souls. Written for the Tradesman. If you want a thing—something en- tirely innocent and harmless oi course, perhaps useful and even nec- essary—if you want something of this kind and have wanted it a long time and have the ready money to buy it and can perfectly well afford the outlay, why not just have it? This line of reasoning seems flawless and very convincing. But don’t you know persons—you may be one of them yourself—to whom all these conditions apply, who want something dreadfully and keep right on want- ing it? Have you noticed that in most fam- ilies spending is in ruts? It is taken as a matter of course that money will be used in certain accustomed ways. The outgo is not all for necessities. Very likely a large part of the total expenditure is for genuine luxuries, but luxuries to which some or all of the members of the household are habituated. So long as the usual in- come continues, no one dreams of retrenching in these wonted directions. But there is a strong feeling of “Can’t afford it” regarding any new sort of outlay. Or if there is such affluence that the “Can’t afford it” objection would be an absurdity, there are still great prejudice and inertia to be overcome before even a small amount of money can be spent in any but the old ways. Have you noticed too how easily some can sweep aside this prejudice and inertia and swiftly obtain their heart’s desires? And how others find it almost impossible to pluck up courage even to voice their wishes? Those who are bold, aggressive and outspoken get what they want. It is the timid and shrinking who wait long and often fail entirely to obtain what “is coming to them.” Mrs. Hadley, while not absolutely lacking in self-assertion, hasn’t enough of it for her own good. Particularly when you consider that Mr. Hadley and the son and daughter all clearly have an overplus. So it usually has been mother who kept still and waited. while the rest, insofar as accessible revenues would permit, had what they wished. When last fall she turned the tables on them and showed them she could spend a little money just as she pleased, their astonishment at mother’s unexpectedness bordered on consternation. Last summer, to oblige a friend of Mr. Hadley’s who wished to stay in the town for three months, she took him as a boarder. The gentleman was highly pleased with the homelike accommodations and dainty cooking, and paid her liberally. When he had gone she quietly announced that she was going to use her money, or most of it, to have what she called a laundry closet built. It took a lot of courage for the diffident little woman to do this, for she knew there would be opposition. The house where the Hadleys live and which they have owned for a dozen years, while still very good, is not strictly modern. It was built without a laundry. While the family washing always has been done at home, there never has been any con- venient place for keeping a washing- machine and wringer, clothes baskets, ironing board and_ soiled clothes. Long ago Mrs. Hadley decided the lack could be remedied by building a small addition (since there isn’t space for a larger ane), making a room 5x6 feet opening into the kitchen. In this the laundry utensils could be stored while not in use. Three or four times in years past, in her timid way she had mentioned that she thought a little more built on there would be “awfully nice.” But her mild suggestions were with- out effect. When, last autumn she fully deter- mined to have the laundry closet built and had the money in the bank to pay for it, even then she didn’t find it all easy sailing. There were the prejudice and inertia hitherto spoken of to overcome. With the Hadleys, as with other families, the spending 'is in ruts, and it happens that making any changes in the house isn’t one of their customary ways of laying out money. Mr. Hadley is one of the people who have a great dread of having a carpenter about, and so it had be- come a sort of unwritten law that the house was completed when it was built, and that nothing but necessary repairing possibly could be done to it. Of course he did not fail to point out to her that a little bit of an ad- dition like the one she proposed “costs so like fury in proportion to its size.” He further gravely told her that in case they should want to sell, the property wouldn’t bring a cent more for having it—so there could be just so much money thrown away. Now Mr. Hadley is a good man and means to be very kind and con- siderate of his wife in every way. About the laundry closet he didn’t behave badly considering that he al- ways has had the “say” in money matters. One trouble with being too meek and submissive is that if ever you do try taking your own head for things, others actually are afraid to let you do it. exrea cine cartons, but the weight per container has also been arranged with thought for the grocer’s buying requirements. We pack Franklin Fine Granulated in 2-pound cartons and 5-pound car- tons, 60 pounds and 120 pounds to the container; Franklin Dainty Lumps (small cubes) in 1 pound and 2-pound cartons, 48 pounds to the container; Franklin Powdered and Franklin XXXX (Confectioners’ Lozenge) in 1 pound cartons, 24 pounds to the container. Therefore Franklin Carton Sugar is easy for you to buy in accordance with the exact needs of your trade. Made from Sugar Cane—Full Weight Guaranteed THE FRANKLIN SUGAR REFINING CO. Philadelphia Sugar Points Convenience. FRANKLIN CARTON SUGAR is not only the most convenient to sell because it is packed in sealed, ready-weighed Ges liKys ODWINELL-WRIGHT ICO. COFFEE Fragrant—Delicious Satisfactory En 1,2, and 3-1b, sealed tin cans only, Never sold in bulk. SUITS WHEN OTHERS DISAPPOINT Z TELL YOUR CUSTOMERS THAT— “There's little comfort and no benefit in drinking coffee you do not enjoy. “WHITE HOUSE” is a brand of real coffee that is both enjoyable and beneficial. It is of the very highest and most perfect quality; and has a flavor that delights every user of it. YOU REALLY NEED IT.” Distributed at Wholesale by JUDSON GROCER CO. GRAND RAPIDS, MICH. April 5, 1916 Not unnaturally the son and the daughter each objected to spending good money in so unheard-of a way. No house on their street had a laun- dry closet they were sure. Why not instead have a fireplace and a hand- some mantel, suggested Laura. Claude favored running the front porch out over the automobile drive- way. 4 But strengthened by the thought that the money was her own, mother stood firm and had her laundry closet. Now that she has used it five months and found what a help it is to have all those washing utensils out of the way and always in order, she is more and more delighted with it every day. Mr. Hadley, man fashion, when friends are visiting the home, points out the convenience of the tiny ad- dition with such pride that one would think he originated the idea. Mrs. Hadley’s only regret is that she didn’t have the laundry closet ten years ago. Why shouldn't she have had it ten years ago? It was needless for her to wait until she had some money that she happened to call her own. Nothing but purely psychological bar- riers prevented her making the ex- penditure before. To think of the hundreds and even thousands of dol- lars that the Hadleys have spent dur- ing that time, for purposes far less useful and necessary. Two automo- biles among other things, and not cheap cars either. And all this while mother was wanting the little addi- tion she finally has built. By the way, what other kind of investment is there . that yields such dividends in solid comfort, as a little money judiciously used in fixing a house so it will be convenient? And how is one to account for the ruts of spending that prevail in so many families? Why should it be all but impossible to make any but customary outlay, when expenditure in some other way is really needed, or at least would bring great pleas- ure and happiness? And why is it that timid, shrinking, diffident souls are so long in learning —alas, many of them never learn!— that it would make for justice and a square deal all around if they would cultivate a reasonable degree of self- assertion? Particularly when those of their own households have so much of this quality that it really needs a little kindly repression. Quillo. ———~» 22 He Had the Earmarks. The visitor to a farm was being shown round the premises by his host. They in- spected the hennery, the piggery, the cow- ery, the horsery, and all the other “eries,” and the city man was interested. As they walked along the side of a field he touched his companion’s arm. “There!” he exclaimed quickly. “Is that a scarecrow?” “Where?” asked the farmer. “That shabby thing in the middle of the field? It must be a scarecrow. It hasn’t moved all the time I’ve been watching.” “That’s no scarecrow,” replied the farmer sadly. “That’s a union man I got from the city. He’s working by the day.” MICHIGAN TRADESMAN 29 Probating Wills Before Death. Judge Kinkade, of Columbus, pro- poses that wills be probated before death. That is he believes it would be well to allow men to go into court and show their competency to make a will, so that, after death, the will cannot be successfully contested. It is the most sensible proposition that has been made since the invention of wills. At this time it is practically im- possible for a will to be so drawn that it cannot be defeated in its aims. The most prevalent method of defeating wills is to allege “undue influence” or mental incompetency. After a man has been dead for a year or so, interested parties have little trouble showing that he was mentally un- balance. In fact, almost any man can be shown to be mentally de- ficient after he is dead, especially where it will pay somebody to make the showing. So it happens that the courts are clogged with contests, with the chances in favor of overthrowing the intentions of the dead man or woman. If Judge Kinkade’s idea were work- ed out, it would be possible for a man to make a will and go into court and have it attested. Then it would be im- possible to defeat it; in fact, the courts would not entertain a motion to overthrow it, after they had al- ready passed upon it during the life of the testator. So it is to be hoped there will be such discussion of the judge’s proposition that laws will be passed to abate the constantly in- creasing nuisance of not only defeat- ing the aims of testators, but of tarn- ishing the memory of the dead.—Day- ton News. —_~+ ++ Oldest Traveling Salesman. The dean of traveling men in Amer- ica is James Fenlon of Des Moines, Ta. He has held down his job for seventy years, and to-day the 89 year veteran continues to look after his trade with all of the energy and all of the success that has characterized his work in his younger days. Mr. Fenlon gained his title several! years ago in a contest conducted by an Eastern publication desirous of locating the country’s oldest travel- ing man. For a time it seemed as though some of the seventy year vet- erans would carry off the honor, but the aged Iowan finally was convinced that he ought to throw his hat into the ring. When he started on the road seven- ty-two years ago, there was no such profession as that of a traveling sales- man. People rode on horseback and sold goods. His trade is the envy of every trav- eling man who carries a similar line, and the mass of correspondence he takes care of would tax the resources of the ordinary business man. Half an hour after receiving a call he will be on his way to the station to travel half way across the State to get an order and turn it over to his local representative. He has been on the road since 1845 has served in three wars and has sold 57,000 windmills—American Maga- zine. Piles Cured WITHOUT the Knife The Largest Institution in the World for the Treatment of Piles, Fistula and all other Diseases of the Rec- tum (Except Cancer) WE CURE PILES, FISTULA and all other DISEASES of the RECTUM (except cancer) by an original PAINLESS DISSOLVENT METHOD of our own WITHOUT CHLOROFORM OR KNIFE and with NO DANGER WHATEVER TO THE PATIENT. Our treatment has been so successful that we have built up the LARGEST PRACTICE IN THE WORLD in this line. Our treatment is NO EXPERIMENT but is the MOST SUCCESSFUL METHOD EVER DISCOVERED FOR THE TREATMENT OF DISEASES OF THE RECTUM. We have cured many cases where the knife failed and many desperate cases that had been given up to die. WE GUARANTEE A CURE IN EVERY CASE WE ACCEPT OR MAKE NO CHARGE FOR OUR SERVICES. We have cured thousands and thousands from all parts of the United States and Canada. We are receiving letters every day from the grateful people whom we have cured telling us how thankful they are for the won- derful relief. We have printed a book explaining our treatment and containing several hundred of these letters to show what those who have been cured by us think of our treatment. We would like to have you write us for this book as we know it will interest you and may be the means of RELIEVING YOUR AFFLICTION also. You may find the names of many of your friends in this book. We are not extensive advertisers as we depend almost wholly upon the gratitude of the thousands whom we have cured for our advertising. You may never see our ad again so you better write for our book today before you lose our address. DRS. BURLESON & BURLESON RECTAL SPECIALISTS 150 East Fulton St. GRAND RAPIDS, MICH. 30 MICHIGAN TRADESMAN April 5, 1916 THE MEAT MARKET G. B. READER Successor to MAAS BROS. Wholesale Fish Dealer SEA FOODS AND LAKE FISH OF ALL KINDS Citizens Phone 2124 Bell Phone M. 1378 1052 Ottawa Ave., N. W. Grand Rapids, Mich. W. P. Granger Wholesale Fresh and Salt Meats Poultry, Eggs and Oysters Shipments of Hogs, Veal and Poultry Solicited Daily Remittances Telephone 61,073 112 Louis St. Grand Rapids Leaks Through Which Profit Flows Away. When there is a leak anywhere in the pipes that bring water to your home, you immediately get in com- munication with a plumber, for leak- ing water means a higher water bill and a greater expense. But when there is a leak in the system under which you are running your market too often you allow it to exist, al- though your profit flows away as waste, and the results for which you are in business grow less and less. In the average market there is leak after leak of this kind. They exist and continue to exist, simply because they are not immediately apparent to the eye of the butcher, as the water leak is; it requires a little digging beneath the surface and a _ little thought and hard work to get rid of them. Yet never does thought and hard work bring better results than when it is used in this direction. Take the way so many butchers figure their profits. For example, one says that he did $50,000 worth of business during the past year, and it cost him $10,000 to do it. Therefore he figures his cost of doing business at 20 per cent., which is all right. But he figures he wants to make a 10 per cent. net profit. So he takes his cost and adds 30 per cent. to it, and be- lieves that he is getting what he wants to get. But what is the result? Simply this: He has figured his ex- pense on the basis of his sales, and his net on the basis of his costs. In- stead of the 30 per cent, which he thinks that he is getting, he is really not getting much more than 20 per cent., or, in other words, he just about covers his expense of doing business and has very little left for himself. The only way in which to figure profit is to figure it from the same basis for both net and expense. If you figure your expense on your sales, figure your net profit on your sales. If you figure your net profit on your cost, figure your expense as well upon your cost. The proper way is to figure them both on your selling prices, for it is the easiest and most simple and gives the best results. The weekly balance is the great detector of the leaks that exist in the market. Few butchers make it, most of them contenting themselves with a monthly balance and letting it go at that. I have known of butchers who have never made any balances at all; but fortunately for the trade in general the number is growing fewer and fewer every year. A butch- er should know at least what profit he makes for every day in the year. If profit decreases without a consequent decrease in volume then he knows that there is something wrong. If volume decreases he knows that he must get busy and work hard to hold the trade which he is doing, and try to draw new trade as well. What a thermometer is to the temperature, the weekly balance is to the business. Another leak that exists in very many markets is the different sys- tems of trimming that are allowed to exist in the same market. I have been in markets where there were three clerks and the boss butcher, and there were four different systems of trim- ming the meat for the customers go- ing along beside each other. Some clerks trimmed very little, others per- formed an artistic job every time that they sold a steak. As a result, the scrap box was getting a good deal of meat that should have been going over the blocks, and the butch- er, no doubt, was wondering why his profit happened to be so small. What this butcher should have done was to make his men trim uniformly, and at about the same percentage in each case. I have mentioned this fact to sev- eral butchers, and they claim that it is impossible of accomplishment. Like a lot of other things that men claim are impossible because they have nev- er attempted intelligently to do them, this is being done every day in the week. In those chain markets which do not sell their meat as it falls, uni- form trimming is the rule, and the clerk who does not conform to his instructions along these lines soon has to find another job. Simply an- other case of the efficiency of those men who look upon running a meat market as simply a business proposi- tion. There are leaks galore in the aver- age delivery system of the market that employs more than two or three wagons. There are hundreds of mar- kets of this type which never route their deliveries; as a result, their men are constantly duplicating the work of the other men. In one case I have knowledge of, intelligent routing serv- ed as a means of reducing the deliv- ery by two horses, wagons and men, and the smaller force did better work thereafter than the bigger force had ever been able to do. In a short article such as this no more can be done than to glance brief- ly at some of the more widespread leaks that exist in the average mar- ket. But one thing can be said with certainty; these leaks are always the result of one cause, and one cause only. They come into being because the master butcher is running his The Reputation and Standing of Walter Baker & Co.’s Cocoa and Chocolate Preparations Have been built up by years of fair dealing, of honest manufacturing, an unwavering policy of maintaining the high quality of the goods and by exten- sive and persistent advertising. This means for the grocer a steady and increasing demand from satisfied customers, in the long run by far the most profitable trade. 4 Registered, U.S. Pat. Off. The genuine Baker’s Cocoa and Baker's Chocolate have this trade-mark on the package and are made only by WALTER BAKER & CO. Ltd. Established 1780 Dorchester, Mass. Rea & Witzig PRODUCE COMMISSION MERCHANTS 104-106 West Market St. Buffalo, N. Y. Established 1873 Live Poultry in excellent de- mand at market prices. Can handle large shipments to ad- vantage. Fresh Eggs in good de- mand at market prices. Fancy creamery butter and good dairy selling at full quota- tions. Common plenty and dull. Send for our weekly price cur- rent or wire for special quota- tions. Refer you to the People’s Bank of Buffalo, all Commercial Agen- cies and to hundreds of shippers everywhere. Standard Computing Scales for grocers and butchers will outlast a business career. Made in Mich- igan, complying with the State In- spection laws in construction, and fully guaranteed for Accuracy and Durability Don’t play a losing game with your old scale. Don't wait until the State Inspector condemns your scale. Ask for demonstration now. Write W. J. KLING, Dis’t Manager 315 and 325 Shepard Bldg. Grand Rapids, Michigan Watson-Higgins Milling Co. Merchant Millers Grand Rapids, Michigan Owned by Merchants Products Sold Only by Merchants Brands Recommended by Merchants PEACOCK BRAND Breakfast Appetites can be encouraged and well satisfied with a nice rasher of Go to your grocer’s and get some of the famous Peacock mild cured bacon and fry it, pouring off the grease as quickly as it forms. This makes it crisp. Pea- cock Hams and Bacon are cured by a special process—brine is not used—so they are not salt pared by Cudahy Brothers Co., bacon and fresh eggs. those who want the best. Cudahy Brothers Co. Packers Cudahy, Wisconsin y. They are especially pre- Packers, Cudahy, Wis., for April 5, 1916 business without form or policy, go- ing ahead in a haphazard fashion, and being guided entirely by what each day brings forth. Thus these leaks grow up gradually and unpre- ceived, but cause great havoc in the business unless they are remedied as soon as it is humanly possible for the butcher to remedy them.—J. L. Brander in Butchers’ Advocate. —~>-+>————__.. Putting Up Pigs’ Feet. The following method is the one that is used by the packers in putting this product upon the market: In preparing pigs’ feet only the fore feet are usually used, as it is a bet- ter-shaped foot, and, besides, the hind feet are more or less disfigured through hanging the hog on the gam stick, Some packers use the hind feet for preparing a low grade of glue. The method of preparing is as fol- lows: The feet are first scalded, after which they are shaved and cleaned. They are then placed in a plain salt pickle, 90 deg. on the salo- meter, and to this pickle add six ounces of saltpeter to each 100 pounds of feet. The feet should be left in the pickle from six to eight days, or until they show a bright red appear- ance when cooked. They should not be left in the pickle any longer than is necessary to cure them, for when they are too heavily salted before cooking it has the effect of making them break up in the cooking water. After the feet are properly cured they should be cooked in a wooden vat (an iron vat discolors them) which is provided with a false bottom about six inches above the true bottom, so that the direct heat from the steam pipe does not come in direct contact with the feet. The water should be brought up to a temperature of 200 deg. F. and held at this temperature until the feet are sufficiently cooked. The water should never be brought to a boiling point, as the feet will become badly broken, a _ condition which injures their appearance and their sales value. After they are cooked they should be cut through the center, either by machine or by hand, depending on the quantity which you turn out. The feet are then put in a white wine vinegar pickle 45 deg. strong, it being preferable to pack the feet which are to be used at once in aa open vat in a refrigerated room at 2 temperature of from 38 to 40 deg. F. When the feet are to be held for some months it is advisable to put them in barrels or tierces with vinegar of 45 deg. strength. The packages should be stored at a temperature of 45 to 50 deg. F. ————_++.____ Limiting His Field. The head of a certain well-known family was recently approached by his son, just nearing his majority. “Father,” said he, “I want to have a talk with you concerning my future. I have decided to become an artist. Have you any objections?” The old man scratched his head, re- flectively, and replied: “Well, no, my son—provided, of course, you don’t draw on me.” MICHIGAN TRADESMAN Why the Retailer is an “Easy Mark.” In the average retail grocery store some customers get more than they pay for; others less. The customer who is easy to please, and who carries her purchases home, helps even up the expense bill of the exacting customer, who demands much service and requires the best cuts at an average price. A retailer who has had considerable ex- perience along this line, says that “no customers are profitable until they are trained. If they are to run things to suit themselves they are of as little account as profit producers as the horse is for work who would both pull and drive the wagon.” The punishment should be made to fit the crime. No trade or no class of men has received the condemnation at the hands of the public that the retail dealer in foodstuffs has. This attitude, on the part of the public is due largely to the lack of business principles in selling on the part of the retailers. Topsy said she “’spected she jest grew.” The average retailer is in much the same predicament when asked as to where his profits come from. About all he knows is that he just sells. While other trades are talk- ing about eight-hour days, with extra pay for overtime, the retail dealer keeps on working from twelve to sixteen, or even eighteen hours, at the pay a car- penter or bricklayer receives. Is it any wonder we are picked out for easy marks, and lambasted in the newspapers ?—Philadelphia “Grocers’ Review.” —— >> —__ Shrinkage of Hams in Boiling. The boned and tied ham will shrink about 16 to 18 per cent. while cook- ing for the trade. This is figured oa four to five hours’ cooking at a tem- perature of 180 to 160 deg. F. The first two hours the temperature would be the former and the last two hours the latter. If your shrinkage varies considerably there must be something wrong. In the absence of more de- tailed data it may be any of the fol- lowing reasons: The hams may not be properly averaged, causing the lighter hams to be overcooked, there- fore naturally showing a_ heavier shrinkage than the heavier ones. The handler may not be giving the proper attention to his temperatures, therefore allowing them to fluctuate. Then, too, the hogs from which the hams are coming may have been fed in various ways, causing the shrink- age to fluctuate. —_~++>___ Hog Dressed Calves. To hog dress a calf, cut it’s head off, cut it’s legs off at the knees and gambrel joints, rip open the abdomen as in dressing hogs, and take out all the internal organs. Let the carcass hang until cool and then sew up the opening in the abdomen. This is to keep away any dust in the transpor- tation. Place the liver, heart and pan- creas or sweetbreads in a small box and ship with the carcass. There is no stated weight or age for hog dress- ed calves to suit the market. The weight of the carcass may be 125 pounds, but the calf must be young so that the flesh will be veal and not part way between beef and_ veal. Above all else, the carcass is required to be well fattened. 31 Away With Old-Style Counters Who wants an old-style coun- ter that doesn’t earn its salt? —a gathering place of rubbish? Who wants to hide goods away in barrels and boxes where they gather dust and dirt and can’t be seen? Away with your old-style counter! SHERER PURE FOOD COUNTER puts dollars into your pockets just as surely as if you picked the money off its shiny top. It stores 30 lines in space now wasted by the old-style counter. It displays each line behind a clean glass win- dow. The “Sherer’’ saves steps and time—increases sales by putting the 40,000 Grocers Say: “Get the Sherer Counter” by using it themselves. 40,000 grocers can’t be fooled! They Shererized their stores and are pleased with the results. free booklet E. money—and how you can pay us as the “Sherer” pays you. Write today. Find out about it. SHERER-GILLETT CoO. 1707 S. Clark St. CHICAGO It shows how you are losing goods where they can be _ seen. Eliminates waste by keeping out dirt and dust and flies and mice and “samplers’’—which means real money saved. Get our Teasas fi PATENTEO Ceresot Flour Has been connected with the history of our flour business for over twent It is now, as y years it always has been, the leader in quality among the Spring Wheat brands. Judson Grocer Co. The Pure Foods House Wholesale Distributors GRAND RAPIDS, MICHIGAN MICHIGAN TRADESMAN April 5, 1916 SOME TRADE JOURNALS. How They Look From Three Differ- ent Viewpoints. Written for the Tradesman. It won't be necessary for me to give the name of the journal describ- ed in this article. Its own editor will recognize it and so will its readers. [ won't even tell where it is located, nor the district and section of the country it covers. The important part of my story is what it does to create a closer relation with its readers. This weekly, but despite the frequency of and the difficulty of filling it up with news fresh each week, its trade journal is published its issuc editor manages to have at least three or four full pages of interesting busi- ness stories of suceess. TIT was. gsur- prised when [ first began to notice its characteristics, because T knew the didn't subscribers. But journal have more than. ten thousand when | came to know the editor, it was easy to see how he achieved his suecess. lam going to call this man Smith, Smith a business of keeping his eat for the sake of economy. makes {o the ground, He knows his sub- scribers as a retailer should know his Smith the field, watching his subscribers at customers. is continually in work, studying their methods of busi- analyzing their successes and failures and when he sizes up a Na- ness, tional problem, he does so with a clear understanding of its meaning to his followers. Every year Smith spends some time behind the counter of a typical store. Every year Smith spends much time traveling around in the guise of a drummer. IT don't mean to say he is on the State is published, he road continually, but in the where his paper knows every trail and cow path which leads to the store of a subscriber, Since his paper is confined largely to one State, it is not difficult for him to rush out in the morning and he back again at night, crammed with material to fill two or three issucs. Smith is neither unusually brainy nor unusually stupid: he simply has the sense to see that a trade journal to be successful must be edited by a man who is interested in the people that read his journal, \s I said before, Smith keeps his ear on the ground and he gets out one of the best trade journals pub- lished in the United States. If vou'd like to know the name of it, 11 give it on request. Second Viewpoint. About one hundred and fifty trade journals come to my desk every week i that 1 requires give a most careful reading. It is and my work them necessary for me to clip out of them every item that would interest me or anv of mv associates and for this reason, T say with all modesty, that 1] know a little bit about trade jour- nals \ hundred come to my desk and IT go through the entire pile each week. But I do read them all: I do not have to. and fifty trade journals of them 1 always read, others I never read. The editorials, so-call- ed, of the last mentioned journals are extremely interesting, but, un- fortunately, they are not the work of the editor whose name tops the editorial page. After I pay my good money for a subscription to trade journal I con- sider that I get my money back only if the editor of my journal is a person who makes it a business to size up affairs for me and then give me, in hammered down form, the meaning of each movement. When I pay for a year’s subscrip- tion to a trade journal I expect to have a chance to read editorials which give me information that helps pro- mote my business. As a storekeeper I am_ perfectly capable of judging affairs that occur in my district. No trade journal edi- Anderson Pace. tor would be allowed to do my brain work for me in such matters as these; but as a storekeeper, a careful study of things that occur in my own dis- trict qualify me to consider and es- timate general tendencies. I must depend upon my trade journal editor to do my scouting for me. I must be in touch with new ideas should watch the new movements. start and should keep me in touch with everything that affects business as a whole and the retailer in particular. and my editor places where In reality 1 expect the editor of my trade journal to be a sort of critic of my business. My intimacy with it and my nearness to it prevent my going away and looking at it from the outside, as he can and should do for me. As a subscriber to a trade journal, I don’t demand that the editorial page be deveted to fancy dressed Englis’ Editorials should tell their story the simplest possible form. Brevity is the soul of trade journal editorials and I can truthfully say that the best one I ever saw was given a two inch space and ended as follows: “We cannot drive this point home better if we used the entire page.” The editorial stopped here but it told its story so clearly that no mer- chant would possibly misunderstand it. That is the plan that all trade jour- nal editorials should be built upon. And while IT am talking about brev- ity, I might practice what I preach and stop. Third Viewpoint. I have before me as I write two trade journals which come regularly to my desk. One of them contains fourteen pages of advertising and the other one twelve pages, and while this is small compared to the adver- tising carried by National magazines, it is probably sufficient to give the of these two journals satisfactory income. It certainly. ought to give them a satisfactory income if they get their advertising as easily and inexpensive- ly as they secure their editorial mat- ter. In the magazine of fourteen pages of advertising, there are twenty pages devoted exclusively to reading matter—enough, certainly, if the read- ing matter is the right kind. I'll let the reader of this article judge this latter question for himself. our of the pages of the twenty, carry news of business changes, well padded out so as to give bulk to the publication and add full pages to the so-called reading matter. As a subscriber to this journal, I would consider these four pages ab- solutely useless and a frank admis- sion on the part of the publisher that he hadn't the ability to fill his journal with reading matter and hasn’t the courage to drop these four useless pages for fear of making his maga- zine too small, Eleven pages are devoted to news items which haven't a grain of in- terest in them for me or anybody else and the jokes, stories and the like copied from various other trade journals and National magazines. This leaves five pages to be accounted for. One of them contains an excellent article on store problems by a prom- inent business man. Another is de- voted to news and commercial clubs. Two of the remaining contain edi- torials of a fairly admirable character and the last one is a retailer's story of success. To sum up out of the total of forty-four pages, we have four or one-eleventh containing mat- ter of actual interest and helpfulness to the retailer reader. A magazine which cannot bring me more than that proportion of helpfulness doesn’t deserve my respect and yet I am free to admit that this magazine is ten times as well edited as some others that I might have chosen. The other magazine contains twelve pages of reading matter of which eight have been turned over to whole- sale market quotations that do no one any good, not even the whole saler who furnishes them. Think of that! A trade journal of twenty-four pages, half of it devoted to advertis- ing and one-third to a wholesale grocery price-list. How much, pray tell, must the readers of this journal get from perusing its most interesting pages and yet the advertising solicit- ors that go out from this journal’s offices, use as their principal plea, the interesting nature of the contents of the magazine Of the remaining pages, one is de- voted to a somewhat flippant article proprietors on store problems and another is a somewhat tiresome resume of market conditions. One other is devoted to business changes and the last is filled with quotations. And there you have it. This journal, too, is better than many I see since I prefer not to go as deeply into the mire as I might. I believe I said at the beginning of the series that the business of a trade journal is first of all to serve the retailer, and here are two, the publishers of which are reliable men who are willing to devote a very small proportion of their journals to matter that is of general value to the retailer. What are you going to do about it? Anderson Pace. —__+->—___ Midland Magnate Honorary Guest of Business Men. Bay City, March 28—H. H. Dow, President of the Dow Chemical Co., at Midland, was an honorary guest at a dinner at the Hotel Wenonah last evening. The dinner was tender- ed by a number of Bay City men with whom Mr. Dow has been associated in a business manner since the es- tablishment of his plant at Midland. The event was entirely informal. Mr. Dow, in a brief address at the conclusion of the dinner, presented many interesting features in connec- tion with his concern which had never before been revealed to local resi- dents who have not been possessed of an opportunity recently of visiting and inspecting the plant. The prog- ress and growth of the business since the beginning of the European war was especially emphasized. When Europe was thrown into the present bellicose condition, the Dow Chemical Co. had just completed ex- tensive improvements to its. plant. Its capacity had been increased sev- eral fold and efforts were being made to acquire a considerable increase in business which the improvements and enlargement to the plant made it pos- sible to handle. Simultaneously with the declaration of war, the supply of chemicals from Europe which was the source of the larger amount of that commodity util- ized in the United States, ceased. The Dow Chemical Co., grasping the op- portunity afforded to all chemical in- stitutions for a mammoth increase in business, forged to the front in the output and sale of its manufacture. Since that time the company’s prod- ucts have been in constant demand and it has arisen to a commanding position in its line of business. In replying to a question advanced last night, the President stated tha' the plant would soon be producing fifty-seven varieties of chemicals and that the prospects for a large manu- facture were good. He told of the vast amount of research work which has been done and explained there were varieties of chemicals which could now be manufactured with a profit that could not be advantageous- lv handled previous to the beginning of the war. The Dow Chemical Co. has thrown considerable business toward Bay City and the local business men have been anxious for some time to mec! Mr. Dow. The evening was greatly enjoyed and resulted in a closer re- lationship between the Midland con- cern and Bay City’s business men. —_22—.___ Noticed the Similarity. “My dear, did you make this pie out of the cook book I gave you?” “Yes, love.” “Well, I thought the crust tasted like one of the covers.” pe enna It’s easy to find money—in a dic- tionary. hac SEDI NRL aa , 1916 iS a larket ed to filled than O go rht. ining of a serve , the men small atter the to do ice. auest Dow, Co. guest onah uder- with jated e es- land. ul. t the ented nnec- never resi- essed siting prog- since war o the Dow d ex- plant. sev- made se in 5 and pos- ation from f the util- The 2 Op- 11 in- se in 1 the ture. prod- mand iding inced that acing sand 1ant- f the vhich there vhich ith a eOUus- ning row say have meet eatly r re- con- asted dic- RON Wass Sal eck OI Gita gs Se ems pene Boston Garter WINDOW DISPLAY— FREE The materials shown in the above illustration will make a Boston Garter Window Trim two feet square and if used in connection with other merchandise will make a very handsome general window display, or, with the addition of garters and cartons from the dealer’s stock would make an attractive exclusive Boston Garter Window Trim. The cut-out which stands twenty inches high and is twelve inches wide at base is a reproduction (reduced size) of a One Thousand Dollar Painting by Charles Coles-Phillips. The display consists of: SEVEN PAIRS BOSTON GARTERS ONE COLES-PHILLIPS EASEL CUT-OUT TWO NUMBER TWELVE EASELS and is free to all retailers of Boston Garters. Requests should be made on the dealer’s business paper. “GEORGE FROST COMPANY, P.O. Box 1604, Boston, Mass. Please use this form when writing for it: | “Please send me, carriage paid, Boston Garter Window Display as advertised, which I agree to exhibit in my show window.” Boston Garter MADE UNDER PATENTS APRIL 1, 1902: JUNE 7, 1904; DECEMBER 18, 1906; FEBRUARY 12,1907; JULY 4, 1911; PA D Per doz. Style 150. Satin Pad. %-inch REAL Silk Cable Web.......... $3.75 Style 125. Satin Pad. 3-inch Mercerized Elco Web........... Style 325. Moreen Pad. %-inch Cable Web. Style 425. Satin Pad. %-inch Lisle Web. .... Style 625. Satin Pad. %-inch Mercerized Cable Web.......... Style 725. Moreen Pad. %-inch Mercer- ized Cable Web...... Owing to the situation growing out of the E 1.95 1.85 1.95 2.05 1.95 PAD DOUBLE GRIP Per doz. Style 250. Satin Pads. %-inch REAL Silk Cable Web.......... $4.13 Style 525. Mercerized Pads. %-inch Lisle Wed... 2.05 Style 825. Mercerized Pads. %-inch Cotton Cable Web.......... 2.08 HOLDS YOUR SOCK SMOOTH AS YOUR SKIN ssdaibiihdiinbbaeneuchin cor cone ccesneein ce ce CORD SEA ISLAND Per doz. 4g-inch Sea Island Web $1.68 Z MARCH 25. SILCOTT %-inch SeaIsland Web 1.85 WIDELYLE 1-inch Lisle Web..... 1.95 NO. 50 4geinch Mercerized Cable Web.......... 1.95 NO. 35 Newco... i, 2.08 SILK %g-inch Silk Elastic... 3.90 WYDESILK 1-inch Silk Web... ... 4.00 SILK CABLE 1-inch Silk Cable Web 4.00 1913: MAY 27, 1913; JULY 8, 1913: FEBRU- ARY 3. 1914; SEPTEMBER 1, 1914; MAY 4.1915. OTHERS PENDING NEVERBIND Style 925. Mercerized $1.85 Style 935. _Mercerized Double Grip......._. 2.05 Style 950. Silk, Gold- plated trimmings. __. 3.84 Non-elastic leg band. Top piece of triangle is elastic, with enough tension to insure maximum of comfort. NEEDRAW _ Per doz. l-inch Tubular Knit Leg Band. Sea Island elastic pendant....__. $1.95 Gold plated trimmings Silk elastic pendant. . 3.84 uropean War prices are subject to change without notice. rae SER REIS RE RR Br Berman m Sk ad ge April 5, 1916 Middleman Is Not Yet Indispensable. The efforts of the Federal Govern- ment at Washington to improve market- ing conditions and improve efficiency of bringing food products from the pro- ducer to the consumer, have apparently proved pretty conclusively that the “mid- dleman” is really more essential than is commonly admitted by critics. O. W. Schloussner of the Department of Agriculture investigating ‘staff, re- cently brought out clearly some of the causes for high cost of feeding the people, or the low return furnished the. producer for his goods, as follows: “There is a widespread notion that middlemen of all classes are largely use- less parasites. which could be eliminated by a sweeping reform jn marketing methods. “The word middleman is often used in a very loose sense, and quite often the user has but a hazy idea of what he means by ‘middleman, Actually, every Person Or corporation concerned in the transfer of foodstuffs. from the pro- ducer to the ultimate consumer, is a middleman. Railroads, express com- panies, truckmen and teamsters, whole- salers, commission men, jobbers and re- tailers are all middlemen. We believe, therefore, that the condemnation of mid- dlemen as a class is not justified, and for an indefinite future period many of them will be found indispensable to our civilization. “The general public does not see the items which enter into the difference in Price between the farm and the table and jumps to the conclusion that the difference is chiefly profit, forgetful of the excessive amount of service ren- dered. The ultimate consumer buys not only the produce, but the produce plus the service. “The wholesaler or commission man is generally the object of the severest condemnation from the public in general and the producer in particular, There are several reasons for this. Probably the most important is the fact that it is from the commission man that the farmer receives his returns, and when such returns are unsatisfactory he blames the person with whom his direct transaction has occurred. “Prices fluctuate considerably, some- times fluctuating widely over night. When such sudden drops occur the pro- ducer. who is far from his markets, is likely to feel that he has been robbed. Finally the commission business presents such an unusual opportunity for dis- honest practices that the average man is likely to assume that dishonesty is prevalent. We should not condemn the commission men as a class. “It must not be inferred that there is no room for improvement in the han- dling of food products; on the contrary, there is vast need for improvement. But such need exists not with any one class of handlers of foodstuffs, but in every single step along the way. There is a great deal of unnecessary waste, which must be eliminated, and there are many inefficient methods which must be im- proved. “The waste of which I speak begins with the farmer himself, who does not give sufficient attention to supplying the consuming public with what that public wants. Many farmers seem to have MICHIGAN TRADESMAN the idea that anything will do to ship. Our investigators have met farmers who admitted frankly that they themselves would not eat the products they were sending to market. “One of the leading features of the work of our office is that which deals with market grades and standards. Dur- ing the past year investigations regard- ing the existing grades and standards and methods of harvesting, handling, picking, grading and packing of peaches, canteloupes, tomatoes, apples and pota- toes were carried on over the entire United States. It is hoped in due time that practical grades and standards may be established as a result. “Waste is brought about by the farmer raising and packing produce the con- sumer does not want, and often the pro- duce is not properly shipped. “Waste, too, is found in the lack of commonsense business methods, shippers not having sufficient knowledge of trans- portation and marketing to handle, con- trol and release their goods safely or ‘ route them most advantageously. “Although wholesalers are an abso- lutely essential link in the chain of dis- tribution, they are not all pursuing the best and most efficient business methods, We believe that dealers would be bene- fited by the introduction of better sys- tems of accounting. We are now work- ing on an accounting system suitable to the needs of the wholesale fruit and commission business. “Retailers also frequently show mark- ed inefficiency. While many manage their business most creditably, there are others who do not. Retailing is the most complex feature of the marketing prob- lem. “The last link in the marketing chain is the consumer himself. The consumer can blame himself to a large extent for the high cost of living. The consumer is as much in need of education as any- one.” —_>++__ Took the Tip. A lively-looking porter stood on the rear platform of a sleeping car at the union station when a fussy and choleric old man clambered up the steps. He stopped at the door, puffed for a moment, and then turned to the young man in uniform. “Porter,” he said. “I’m going to St. Louis. I want to be well taken care of. I pay for it. Do you understand?” “Yes, sir, but——” “Never mind any ‘buts.’ You listen to what I say, Keep the train boys away from one. Dust me off when- ever I want you to. Give me an ex- tra blanket, and if there is anyone in the berth over me slide him into an- other. I want you to ue “But, say, boss, I——” “Young man, when I’m giving in- structions I prefer to do the talking myself. You do as I say. Here is a $2 bill. I want to get the good of it. Not a word, sir.” The train was starting. The porter pocketed the bill with a grin and swung himself to the ground. “All right, boss!” he shouted. “You can do the talking if you want to. l’'m powerful sorry you wouldn’t let me tell you—but I ain’t going on that train.” 35 c is possible for any hotel to be only just about so good actual service it renders its patronizing public. Be- yond that point only dif- ference in inanimate sur- roundings can be obtained. in the Hotel men of course understand this condition and when we say that in point of materials used in our kitchens, entertainment features in our cafe and pleasant surroundings in all parts of the hotel to which guests are familiar, no hotel man familiar with us would attempt to deny our statement that we have a big value here for the traveling public and for the local “diner-out.” We have amusement accommodations; food for Grand Rapids and her visitors that is of first class character throughout. In Many details we may even be said to excel. Your patronage is earn- estly solicited with the assurance that it will be appreciated and what is more interesting to you— it will be merited. Management Frank W. Brandt Joseph E. Bureau The Modern Wonder Worker The telephone is the wonder-worker of modern business. It summons trade from remote markets, it brings quickly goods that are needed for imme- diate demands, it affords a medium for halting errors that have crept into letters entrusted to the mails, it brings men who seldom see one another into daily telephone contact. Bell lines reach everywhere. The service is available at all times. Are you getting the full value of it? Michigan State Telephone Company Sinemet ey ae 36 RADESMAN April 5, 1916 —_ yyy Was ayy V5) : 2 F ~— E MARKET : = Pee a Kf eo; = DNS J [ Five Efficiency Points of Shoe Re- tailing. Third Paper. Written for the Tradesman. In previous installments of this series we have had somewhat to say concerning, The Wish for Larger Things and The Personal Feature in modern shoe retailing; and I take it for granted that the reader agrees with me in regarding these as first- class efficiency points, In the follow- ing article we take up the third point; namely, The Right Attitude Towards the Public. Some weeks ago an expert on sales eficiency was brought on from the East and given charge of a bunch of green shoe clerks taken on by a big retail shoe concern of the Middle West just a day or two before a big special sales event. They turned the little sales expert loose on this bunch of raw material and told her to go to it and see what she could do to make the selling ideas shoot. One of the first questions she put to them was this: “What is your attitude towards a prospective customer?” Clearly it was evident that a good many of them didn’t know precisely just what their attitude was supposed to be towards a prospective customer. Some of them acted as if they thought they might be just a little bit suspicious; but most of them evidently hadn’t the remotest idea. And when she went on to explain to them in the simplest terms—for they required plain-dealing and direct talk—that people who passed the threshold were “guests of the store,” and therefore entitled to the usual courtesies and amenities accorded to guests by people of refinement. And she showed them how to ap- proach their prospective customer. what to say and how to say it—all the while emphasizing the importance of their maintaining the right sort of attitude towards everybody, whether they actually wanted to buy some- thing or manifestly came merely to look about and become a part of the scenery. And that little girl had the right idea. There’s a whole lot in a deal- er’s attitude towards the people who enter his store. You will notice I say, the dealer’s attitude. I take it for granted that the dealer’s attitude will also be the attitude of his sales- force. If he is a forceful personality he will see to it that his policy is car- ried out by his subordinates. They will take the cue from him. They will imbibe his spirit and pass it on. Four things the customer has a right to expect—and moreover he stands upon his rights as a customer: namely, courtesy, prompt attention, interested service, and fairplay. Your attitude towards your customer isn’t right if it doesn’t fairly meet all of these demands. These demands are reasonable in themselves, and they inhere in the relationship that exists between you, as dealer, on the one hand; and your customer, as the guest of your store, on the other hand. Think them over and see is you do not agree with me that they are fair and reasonable. And then watch yourself and your salespeople and see if all four of these tests are frankly and faithfully met in the sales- manship that goes on in your store. If not there’s a defect somewhere in your attitude towards your customer. You aren’t giving him all he is en- titled to, and you are according to him less than he quite naturally -de- mands. If that is true, then you need especially to brush up on this, our third efficiency point. Selling shoes is a queer business in some ways—when you come to con- sider certain phases of it that lie down beneath the surface. And isn’t it a fact that the personal equation of the dealer (or his help)) plays an important part in it?) When you sell shoes, what do you sell? Just shoes? Not by a jug full! You sell all manner of intangible things. Maybe “things” isn’t just the right word; but this is a practical, straight-from-the-shoulder talk, not a piece of high-brow composition in which precise terms must be carefully selected and used with fine discrimination. You get my point doubtless: in selling shoes, you sell more than shoes. And person- ality cuts a big figure in the sale. And the attitude you have towards the fel- low that is looking with a view to buy- ing has a lot to do with the consum- mation (or loss) of the sale. Suppose we take up these four items as I have enumerated them—things that the customer has a right to ex- pect in the attitude of his host, the shoe dealer. First of all, courtesy. It’s a fine word, and withal expressive. Suggests to the mind the finer amenities—all those deli- cate and sensitive little attentions that cost so little but make us all feel so good. Courtesy must proceed from the heart outward. It must be first of all on the inside of one, or it cannot radi- ate outwards into his actions. Make- believe courtesy, like other make-believe things, fails to get over right. It doesn’t ring true. A bright teacher who understands the nature of a teen age boy, one day show- ed a class of boys two dollars. Both coins were bright and new, and, to the eyes of one not accustomed to detecting We have in stock about ten of the latest snappy styles of Women’s 6% inch and 7% inch Boots in Button and Lace, Patent Leather and. Kids, at prices ranging from $2.25 to $2.60 in McKays and Welts. If you want something “right,” drop us a card and we will send samples, transportation charges prepaid, subject to re- turn of samples, upon examina- tion. Get into the “game,” now is the time. Grand RapidsShoe @ Rubber. The Michigan People Grand Rapids Light and Serviceable YOUR TRADE WILL SOON BE ASKING FOR THIS CLASS OF FOOTWEAR In Stock for Immediate Shipment Orders Solicited Fast selling “Bike” cut shoes for Spring and summer wear es Re eek $2.00 805—Boys’ same, 3-5% .................. So ele beet tee ole ce ccm e less io ee 1.75 802— Youths’ same, 13-2%............... Reet m eee ee hen eee eae ee ee 1.50 806—L. G. same, 10-12%............00000.000000, Bee iehee me scieecis ce ycc ses 6 gel 1.25 809 — Men’s Black Elk “Blucher Bike,” two sole.........., 2.00 820—Same with three inch cuff................... 0-000 2.30 cor een Mark HomeMaib Bie... «ee» 1.50 oe eee Mine eee 1.50 nr were Oe ON reais ae 1.75 HEROLD-BERTSCH SHOE CO. Manufacturers Serviceable Footwear GRAND RAPIDS, MICH. bait: eal Sis ai 8 eT aE a April 5, 1916 counterfeits, just alike. He told the boys one of the new, bright dollars was absolutely worthless: in other words a counterfeit. “Which one is the counter- feit, boys?” he asked. The boys took the coins and examined them carefully ; some guessed one, some another; but they were all guesses. “Wait a minute,” said the teacher, and he dropped first One coin then another on the top of a table. The truth was out now. Every boy in the class unhesitatingly picked the spurious coin. It was a difference of ring. “What does this one say, boys?” he asked, as he dropped the counterfeit; and one litttle fellow says: “It says punk!” “That’s right,” replied the teacher. “Now how does this one ring?” And another little fellow says: “It rings true!” And the teacher pro- ceeded to drive home the point he had in mind. Be sure the courtesy you put on in your store “rings true.” Second, prompt attention, Did you ever get the feeling that you were not getting somebody’s attention as prompt- ly as you might reasonably expect? Isn’t a comfortable feeling, is it? Doesn’t put one in a buying frame of mind, does it? Of course there are rush times when somebody has to wait, but even those who wait can be approached, com- fortably seated, and otherwise made to feel that they haven’t been overlooked or slighted in any way. And in going back and forth as one attends the cus- tomer in hand there are opportunities for saying a brief word, making a cheer- ful “aside” or casting a glance that seems to say: “I’m awfully sorry to keep you waiting, but you see there’s some one ahead of you; but it won't be long.” Customers are generally fairly reason- able: they don’t habitually expect the impossible—even from shoe dealers. They'll ordinarily wait patiently enough, if they are first of all made comfortable, and assured of the fact that somebody has observed that they figure in the landscape. And it isn’t so much this rush-hour business that I am hitting at; but rather that unspeakable listlessness —that blase, nauseating and contempti- ble thing one occasionally encounters in a store among people who are supposed to be salesfolk. What d’you call it— sheer laziness, superciliousness? Oh bother the name! You know what I mean. Well, that’s the thing that needs to be avoided. Your customer expects you to be prompt; and if you are his host you ought not to disappoint his expectations, In discussing this matter of prompt- ness, I find I have unwittingly included pretty much all I had to say under the third point listed above: to-wit, interest- ed service. Much has been written upon shoe store service. And, last of all, but by no means least of all, fair play. Shoe dealers must tell the truth about the shoes they sell. And they can afford to do it. The truth never killed any legitimate business— and the shoe business is certainly legiti- mate. If they aren’t water-proof (and the chances are they aren’t) don’t say they are water-proof. If you want to enjoy the benefits of mouth-to-mouth advertising—the best medium in the world—you must practice fair play. Cid McKay. MICHIGAN TRADESMAN 37 Early Closing in Country Towns. Elsie, April 3—In your next issue, kindly give us an idea of what you think best regarding early closing in small towns where we depend entire- ly on the farming community. There is some agitation here regarding clos- ing from 6 to 8 p. m. Some of the farmers strenuously object, as they claim they cannot get to town before 8:30 p.m. and they say they will order their goods from the mail order houses. This is a town of 700, There are two smaller towns within driving distance from Elsie that do not close early. They, of course, would ac- “commodate some of the people who would otherwise come here. We would like your opinion on this sub- ject. Of course, Saturday night would be an exception here for the crowd al- ways stays then until 11 or 11:30 p. m, This is a fine farming community and I would not like to see any re- strictions adopted which would prove detrimental to the merchants. The mail order houses are very well supported from this territory, sorry to say. Would early closing help (?) this condition? Curtis Drug Store. Forty-five years ago the editor of the Tradesman was a clerk in a retail store in Reed City—the general store of Bryce & McClellan. He went to work at 6 o’clock in the morning and never left the store until 10 o'clock at night, remaining until 11 or 11:30 Saturday evenings. Most of the eve- ning patronage in those days was from store loafers who could just as well have made their purchases and gone home at 8 o'clock as to stay later. Many farmers insisted on trad- ing evenings in those days. There was some excuse for their insistence on this point, because few farmers owned horses, most of the traveling being done by ox teams over wretched roads. Nowadays the sons and grand- sons of these same farmers travel over good roads by automobiles and fords. The merchants in Reed City no longer find it necessary to keep open half the night, in addition to giving day service. The threat the farmer holds over the head of the merchant to transfer his trade to the mail order house is a menace only to those who are sus- ceptible to such argument—or lack of argument; but the Tradesman’s ad- vice is to eliminate all possibility. of opposition or resentment on the part of the farmer by reaching an agree- ment satisfactory to both parties. This has been accomplishéd in many localities by means of joint meetings of the merchants and farmers, in which the subject of earlier closing has been fully and frankly discussed, without warmth on either side. It has frequently resulted in the adoption of an agreement to close the stores early three evenings a week—Mon- days, Wednesday and Friday. The plan worked so well that the next year both parties to the arrangement have frequently gotten together and agreed to the early closing four nights a week. In many localities this ar- rangement has been again narrowed down to keeping open Saturday eve- ning only. An essential factor of such meetings is that no alien speakers or spokesmen be introduced on either side—that the matter be discussed quietly and calmly by those vitally interested, without the interference of outsiders who might be inclined to pull the parties farther apart, instead of getting them together. The Tradesman is pleased to com- mend this plan to the merchants of Elsie and in the meantime would be pleased to hear from merchants any- where who have been instrumental in bringing about the adoption of earlier closing. — ~+2.___ The egotist naturally leads a lonely life. ‘2 Serviceable Outing Shoes Now is the Time to Size Up Your Summer Footwear. R. K. L. Outings Are Carried in Stock for Men and Boys in Both Black and Tan with Chrome 7 and Hemlock Soles). &© & &% BEE E HY Send in That Order To-day and be Prepared for Spring Business Rindge, Kalmbach, Logie Company Grand Rapids, Mich. Wolverine Leather “Well Put Together’ This describes our Rouge Rex Shoes Made for the man who works Wolverine leather is our own product. The special tannage of both upper and sole leather makes this stock superior in service giving qualities, resulting in a constant demand for these shoes among working men who know. Here are two trade winners, now in stock at your call: No. 434—Black Wolverine Kip Blucher, double sole, chrome outsole, nailed bottom................ $2.75 No. 419-—Smoked Wolverine Kip Blucher, double sole, ( chrome outsole, nailed bottom................ 2.75 Our Wolverine Kip stock is the pride of our tannery. Hirth = Krause Company Hide to Shoe Tanners and Shoe Manufacturers GRAND RAPIDS, MICH. =e = | my = VN PONT (ed: (ques - ; Li = @ > = GA . Be Ox ES, 4 c(«( C4 — = — eo am =~ - TULA TAN 5: — = Dye Stuff Famine in a Few Months. Enquiry among the large silk dye- ing establishments and other inter- ests involved in the dyestuff situa- tion has developed the fact that, un- less additional supplies of colors are obtained from Germany or some other source, the shortage about which so much has been written and said will become a real famine within a few months. Estimates of the amount of dyes now obtainable in American markets vary from a few thousand pounds to a few tons, but without exception these colors are so diluted and adulterated that chey have become virtually useless, it is said. A large part of these colors have been bought in China, where even in normal times only diluted dyes are sold, while the remainder have been adulterated by the specu- lators into whose ‘hands they have fallen. Besides being of poor quality, and for that reason undesirable, these dyes are held at prices ranging about $5 a pound, which is prohibitive. Mills and dye houses have sufficient stocks on hand to last for two, three, four, perhaps five months, in the case of the more fortunately situated, pro- vided the dyes are used most spar- ingly. .The variety of colors repre- sented in these holdings is extremely limited and consequently the wide range of shades to which the domestic consumers have grown accustomed cannot even now be supplied. To enable the mills to store their small remaining stocks as long as possible, the dark colors will be avoided, em- phasis being placed upon materials of white and the lighter shades. In spite of the optimistic report of Dr. Norton, the Federal investi- gator, trade factors assert that little assistance will be forthcoming from domestic production. The American manufacturers who produced a great number of different colors before the War are now concentrating upon blacks and the more fundamental dyes owing to their inability to obtain the intermediates which they formerly imported from Germany. As a result they cannot take the place of the German dye manufacturers now and will be unable to supply even a small Proportion of the varied colors need- ed until such time as the necessary intermediates have been developed here. The present rate of production of dyes in the United States is esti- mated by Dr. Norton at 15,000 tons a year. Practical men in the industry and depending upon it say that 7,000 tons would be an exaggerated figure. In view of the fact that American re. quirements are in excess of 30,000 * tons annually, it is stated that the dyes produced in this country will not materially relieve the situation. “Certainly, American dyes will not prevent the development of a famine,” was the way one silk dyer expressed it. “The sulphur black which, I un- derstand, is being produced here in small quantities, will help the cotton manufacturers, while logwood dyes are furnishing black for the silk trade. But nothing has so far been done which would indicate that domestic producers will be able to meet the demand for colors nor any part of it. China and other sources are exhaust- ed, and unless we can get dyes from Germany a famine is inevitable. I¢ is even a possibility that German dyes will not be obtainable in sufficient amount to prevent the development of the crisis which all in the trade expect but cannot guard against.” Up to the Present, the public has been little affected. The goods which the customer gets now are dyed with the colors remaining in stock, and in large part before the shortage de- veloped to serious Proportions. Man- ufacturers state that the full conse- quences of the shortage will be real- ized for the first time by the con- sumers next summer, not only in the absence of many colors, but in higher prices to offset the increased prices of dyestuffs, which, in some cases, have advanced more than 1,000 per cent. The quality of the dyes will also be poorer, it is said, and their fastness doubtful. The clothiers have already announced that they will not suarantee the fastness of colors from now on. Just when the shortage will become a famine is a point which nobody is able to decide. Each mill knows what its own stock is and when it will be forced to close down in the absence of additional supplies. The total of stocks now held by the different mills is a fact which cannot be learned, ow- ing to the general disinclination to make public these amounts. “Within the next six months,” was the way several factors expressed it—Dry Goods. =a... Proper Function of the Jobbing Sales- man. In discussing this subject I am forc- ed to the conclusion that any thought on the subject should contemplate three distinct phases, as follows: The attitude of the salesman _ to- ward his house. The attitude of a salesman towarc the goods he is selling. The attitude of a salesman toward his customer. The attitude of a salesman toward his house should be loyal, enthusi- MICHIGAN TRADESMAN astic and honest, earnest in his en- deavor to conserve its interest, up- hold its reputation and maintain for it the respect and dignity it has es- tablished by years of faithful, honest service, He must be enthusiastic, but not to the degree of overestimation of his employer’s ability and a belittling opinion of his competitor, His enthusi- asm should be an acknowledgment of the fact that he has back of him the mental and financial aid so blend- GEO. S DRIGGS MATTRESS & CUSHION CO. Manufacturers of Driggs Mattress Protectors, Pure Hair and Felt Mattresses, Link and Box Springs, Boat, Chair and Window Seat Cushions. Write for Prices. Citizens 4120. GRAND- RAPIDS We are manufacturers of TRIMMED AND UNTRIMMED HATS for Ladies, Misses and Children, aepeceny adapted to the general store trade. Trial order solicited. CORL, KNOTT & CO., Ltd. Corner Commerce Ave. and Island St. Grand Rapids, Mich. We Make a Specialty of Trimmed and Tailored Hats For the Dry Goods Dep't $12.00 to $36.00 dozen KIMMEL MILLINERY co. Grand Rapids, Mich Bell Phone 860 Citz. Phone 2713 Lynch Bros. Special Sale Conductors Expert Advertising—Expert Merchandising 28 So. Ionia Ave. Grand Rapids, Mich. April 5, 1916 Are Your Net Profits Satisfactory? Probably not, if you are like nine out of ten merchants. Your trouble prob- ably is (1) you have too many of some items: (2) not enough items. If you will buy the “many lines in one bill” offered by our monthly catalogue of General Merchandise, you easily can apply the remedy. Butler Brothers Exclusive Wholesalers of General Merchandise New York Chicago St. Louis Minneapolis Dallas’ April Showers create a demand for um- brellas. We bought a good supply before the advance in prices and therefore are able to give you splendid values ranging in price from $4.50 up to $24.00 per dozen. Ask to see Asst. No. 161. taffeta, assorted handles, Made of fast color American packed nine ladies’ and three men’s in case at $9.00 per dozen. Good steel display rack GRATIS. Paul Steketee & Sons Wholesale Dry Goods Corner Ionia Ave. and Fountain St., High Class FURNITURE For High Class People and an Honest Deal : 9 Klingman’s The Largest Furniture Store in America ; Entrance Opposite Morton House N Grand Rapids, Mich. April 5, 1916 ed as to place him in a position of real value to the trade. He must be honest, and have a gentlemanly bearing, for only by his actions can he create an atmosphere of confidence. Someone has said, “Your name is your greatest asset, and your personality is your trade- mark,” and the salesman who pos- sesses these qualities has won half of the battle, provided he has a clear knowledge of the line he is selling. The salesman’s attitude toward his goods should be enthusiastic, born of confidence that he has the quality and the price, the two essentials nec- essary to make him a factor in the trade. He should know his line and be able to advise his customer as to its sell- ing value, profit-bearing and trade- winning qualities. His thought should be the good he can do for the gro- cer with his brands. I know the goods under my label are superior, for I have seen the peas, string beans, corn and tomatoes open; I have seen them ready for serving and I know there will be a favorable opinion as to their character when eaten. A salesman knowing the quality of his own goods should also have knowledge of his competitor’s brands if he wants to talk intelligently. When he enters a store a glance at the sur- roundings will tell him who is his competitor, and a knowledge of these goods will be a wonderful help. I know Kelso tomatoes and Monco peas and Mistletoe corn and Servis beans are good goods, for I have sampled them. I know the worth of Sunlite rice and Tartan coffe, for I have tried them, and I also know that the firms who place these goods on the market are reputable houses, and I would not speak deprecatingly of their goods, but my brand is the Bellevue brand, and, while I do not claim that the buyer of my house has supernatural powers, I do feel that he iS a connoisseur in the art of judging quality and is able to place at my disposal the kind of goods that will make me a real value to the trade. _With this confidence I am filled with enthusiasm that my brand of canned goods, my teas and coffee are just the kind a grocer should have if he desires a reputation in his neigh- »orhood for selling the best goods. This should be the attitude of every salesman. i The attitude toward his customer should be one of personal interest. He should endeavor to create an at- mosphere of confidence that the cus- tomer’s interest and welfare is his aim and ambition, ever keeping be- fore him the thought that his treat- ment of the customer is a reflection of the attitude of the house he repre- sents and will often plant the seed of future preference. His sincerity and advice will often counteract the unpleasant atmosphere created for him by an unscrupulous representative. He should remem- ber that every person possesses a cer- tain amount of egotism and feels he uses the rarest of judgment in the price he pays and the quality he se- lects. Continual reference to his com- MICHIGAN TRADESMAN petitor’s goods is nauseating. If he believes in his house, if he believes in his goods, it is business to talk his own merchandise. I once asked a grocer what was his idea of a salesman and his answer was, “A man who was clean-shaven and forgot he had a_ competitor.” This is in a measure true, for it is an admission that his competitor’s brands must have some redeeming features if it is necessary to continu- ally refer to them in selling his own. Advising a customer to substitute an inferior grade because it shows him a better profit is an abuse of confidence which the tradesman has in the salesman’s advice. Recently I asked a very prosperous grocer why he bought his goods from the same houses for so many years and _ his answer was, “My confidence in the advice of its salesmen, and only once have I wandered from the straight and narrow path and that was when I accepted the advice of an experienc- ed coffee salesman and_ purchased what I supposed was a good drink- ing coffee to sell as my best grade because it showed me a better profit and the damage he did I will never be able to tell.” I might add word upon word about salesmanship, but after all the whole fabric of my subject resolves itself about the word “Confidence”—the salesman’s confidence in his house and in the goods he is selling and the confidence he creates in the mind of his customers. Years ago his ability was measured from the standpoint of how much he could “do” his cus- tomer, but the salesman of to-day must play the game squarely. His business is that of creating and cater- ing to imaginary wants and his worth to his house depends upon how much business he secures from the mer- chants he can bring under his hypnotic influence. While confidence and quality count, price is likewise a big factor. The salesman to be successful must have the hearty co-operation of his firm. To produce results he must have the ammunition, Preparedness is the first principle of self-preservation and im- mediate advice on the change of mar- kets is essential to secure business. He stands between two pillars, the merchant on one side and his employ- er on the other and is the medium of exchange, for the success of both means prosperity for him. Thomas M. Rice. eo 2a____ Pouring Oil on Troubled Waters. The case was reached on the trail doc- ket, and just as the judge took his seat one of the lawyers walked up to the opposing counsel and said to him: “You agreed to so and so.” The latter re- plied: “I did not.” Thereupon the first lawyer angrily asserted in audible tones that his opponent was “a d—n liar,” and the latter shook his fist in the face of his accuser and said that he was “a d—n scoundrel.” Here the court in- tervened and blandly said: “Now, gen- tlemen, since you have thoroughly iden- tified each other to the court, you will please proceed with the case,” and the case ran on thereafter like a ribbon — Case and Comment. Self Threading Bodkin, Lingerie Braid Each package of 5 yards silk ribbon or 10 yards mercerized braid is sup- plied with a gilt self threading bodkin. Each carton contains 36 pieces—either 5 or 10 yards— assorted, 15 white, 12 blue, 9 pink at $2.25 per carton, and for fill-in purposes these colors are also packed solid dozens at 75 cents per dozen. This is an exceptionally good selling item and ought to be in every well assorted notion stock. Have our salesman include a carton of each with your next order. Grand Rapids Dry Goods Co. 20-22 Commerce Ave. Exclusively Wholesale Grand Rapids, Mich. Jas ths Wh Vin LURE Of ds GIES T. / pj fi £ ff i sells the year ‘round The big thing about Gold fi ff fis, My fi ao 2934 Ui! Z, i Dust, from your view- SS [ Ss ° ah point, is that it sellsevery |RSS YA Ns WS GE. day in the year. The house- wife has many uses for it Summer and Winter—and even more uses in the Spring and Fall. Gold Dust is a steady profit-maker for the merchant. Our extensive advertising of practically every kind and nature, is constantly creating new buyers—and once used, Gold Dust is never replaced. Satisfied customers are the life of your business. Gold Dust makes them. THE FAIR BANK ZOnPaRY] MAKERS “‘Let the GOLD DUST TWINS do your work’’ MICHIGAN TRADESMAN AUTOMOBILES AND ACCESSORIES Motor Car Dealer Is Now a Mer- chant. In writing the history of the au- tomobile business, the transformation of the dealer into a merchant deserves an important chapter. For this change has been a notable epoch. Whether itt is in selling goods over the counter or selling automo- biles, good will as well as goods must be sold. In other words, the goods must be kept sold, which is another way of saying that good will must be established. And that is where the dealer of cars who is also a merchant comes in. He ap- preciates the importance not only of making a sale, but of keeping cus- tomers satisfied, of having them work for him by boosting his product to their friends. People who buy motor cars are, more and more, favoring those deal- ers in whom they have confidence, just as they prefer to patronize stores and shops of other kinds because they have confidence in these insti- tutions. The automobile industry is a thine of permanency. The motor car is entering our lives to a degree never before known. It is becoming a greater necessity than ever before. More people are becoming directly or indirectly dependent upon the mo- tor car business than in any previous year. Motor car buyers are showing their preferences for those dealers who, appreciating the great present and future possibilities of the automobile industry, are developing and stabliz- ing their own business accordingly. The extreme competition of the past season has driven the dealer to adopt methods that are in line with good merchandising. And_ inciden- tally, competition has been largely furnished by the fact that merchants from other lines of business have seen in the automobile industry a great opportunity to display their merchandising ability, and have en- tered this motor car industry. The situation is different from what it was five or six years ago, and here is the difference: the problem then was one of manufacturing; the prob- lem now is largely one of merchan- dising. Five or six years ago, auto- mobile factories found that they could not build anywhere near enough cars to take care of the obvious demand, and cars were sold without much ef- fort on the part of the dealer. To-day motor car purchasers form their opinions of a car to a consider- able extent by the type of dealer who handles it. They appreciate do- ing business, for instance, with a deal- ed who has a bright, neat showroom, keeps his product well displayed, and evidences a spirit of courtesy and co- operation. It is a fact that a large proportion of people buy cars upon the recommendations of their friends, just the same as they trade at this store or that one because of what their friends say. The best sales- men a dealer can have are often the owners themselves, if these owners are pluggers. The service that owners get from dealers is quite as important and means quite as much to them as the service they get from the cars. Cheerfulness, courtesy and a willing- ness to go more than half way at times are invaluable, because they make an indelible impression upon customers, serve as an aid to build- ing up and broadening out a dealer’s business, and bring more trade to him. We have instituted a service plan which is entirely original with Stude- baker and which, in my opinion, is bound to be adopted in time universal- ly in the automobile business. The idea in mind is that of making it a service of prevention, not of cure. All of our branches, most of our large dealers and many of our smaller deal- ers have instituted our official plan of definite service, providing for regu- lar, systematic inspections of a thor- ough nature, twice during the first month, and every month thereafter for the first six months. Another plan we have adopted with the end in view of making real mer- chants of all Studebaker dealers is to institute a school of instruction at the factory. Here our dealers are welcome to attend or send representa- tives, with the end in view of becom- ing thoroughly acquainted not only with the Studebaker product, but also with the Studebaker idea in merchan- dising. With the growth of the automo- bile business to its present huge pro- portions, the dealer who is also a merchant had to come. The voices of those who used to call the motor car a fad are heard no more. The fly-by-night” automobile company has long since passed. The motor car industry, includ- ing both manufacturer and dealer, has profited from its early mistakes, with the result that the automobile business has been rebuilt, and now stands upon a solid, permanent foun- dation. And the greatest rewards of all are for those dealers who see this great fact, and build their own busi- ness with this idea of permanency in mind. R. T. Hodgkins. Branded NITED TRUCKS are branded in every in- dividual unit with a name and reputation for the highest degree of efficiency in the service for which that part is made. Nothing is left to your imagination or for you to infer. You know. The names under which these units are made are jealous and careful of their reputations. They cannot afford to have their pledges of satisfactory service impaired by association with other parts of inferior or uncertain worth. United Trucks offer big opportunities for dealers who mean business, for they will build up a business on the solid foundation of unusual ser- vice rendered, and there is no better basis than that one. United Motor Truck Co. 682 North St. Grand Rapids, Michigan A Complete Line of 114 to 6 ton Trucks all Worm Drive Automobile Tires and Tubes and Auto Specialties NATIONAL REDWALL 5,000 Mile Tires NON-SKID TREAD PULLMAN 3,500 Mile Tires PLAIN TREAD INNER TUBES THICK, TOUGH, NON-DETERIORATING Distributors for Michigan: BROWN & SEHLER CO. Grand Rapids, Michigan Nokarbo Motor Oil It is the one oil that can be used successfully on all automobiles operated by gasoline or electricity. It will not char or carbonize. It is the best oil for the high grade car, and the best oil for the cheapest car. Write for prices and particulars. The Great Western Oil Co. Grand Rapids, Michigan April 5, 1916 April 5, 1916 Gabby Gleanings From Grand Rapids. Grand Rapids, April 3—The April meeting of Grand Rapids Council was held Saturday evening, the new officers occupying the various stations, Outside of a little stage fright shown at various times, everything went along with pre- cision and dispatch. Two of the new officers for the ensuing year were duly installed and took up their duties. Dr. G. W. Ferguson was installed as Sen- tinel and William Bosman as a member of the executive committee. L. V. Pilkington was appointed to occupy the Chaplain’s station for the ensuing year. Now that all offices are filled, everyone is expected to get up and dig. Our Senior Counselor says: “Rituals first, loafing second.” The following com- mittees were appointed: Floral—A. F. Rockwell, J. H. Mann, O. W. Stark. Transportation and De Coux, Roy Clark. Legislative—F. E. Beardslee and W. Kk. Wilson. Harry Hardwood, chairman of the transportation committee for the U. C. T. convention to be held in June at Traverse City, reported that all arrange- ments were completed for the handling of the various councils who wish to go from Grand Rapids with Grand Rapids Council; a special train with a dining car attached would leave Traverse City Sunday, June 4, at 11 a. m. and would be for the accommodation of U. C. Ts and their parties only. This arrange- ment will give almost an entire day at Traverse City after the convention is over and will give every one a chance to test up before leaving for their various places of abode. John D. Martin and C. C. Perkins, who are supervising the hotel accommodations, report that fifty rooms have been reserved and that those who desire a room had better make their reservation early, as there will probably be an overflow at the hotels upon this occasion. The committee on parade and uniforms reported that those who desire to look over the uniforms to be worn will find them at the store of Grombacher & Major. The dance and banquet committees made their re- ports, were given a rising vote of thanks and discharged. Remember that the May meeting will be the last one held before the convention. It will be well for everyone who can to attend, as further details will be given out in re- gard to the convention. Joe Vandermeer, the newly-appointed drill master, wants an early turn-out at our next meeting, as there will be several to be initiated and he wants to give the degree team a little practice in “foot” work. Senior Counselor Borden has agreed to give a party for the delegates and alternates to the Grand Council meet- ing at his home for the purpose of studying the new amendments to the by-laws. Art may think that his house will be sufficient, but a dollar to a doughnut he will have to use his garage and, perhaps, his neighbor’s also. H. B. Wilcox reports that he follow- ed a string of flat cars loaded with autos covered with canvas for half a mile at Sunfield the other day, thinking it was a circus train. Harry says he wasn’t the only kid hankering for a sight of the elephant. Guy W. Rouse, of the Worden Gro- cer Company, has been stung by the love bug and expects to leave for California Saturday to wed Mrs. Howard Thorn- ton, formerly of Grand Rapids. They expect to spend their honeymoon in travel through the Western states. Mr. Rouse’s many friends extend _ their heartiest congratulations. Frank Starkey, says working hard all day, coming in on late trains, staying up the remainder of the night and try- ing to catch up with sleep doubled up in a car seat, is the high cost of loving. William E. Sawyer is wearing a broad smile of satisfaction. He sold a niece stock of groceries to Levinus Slotman, of Hamilton, last Saturday. A. E. Johnson, member of Grand Rapids Council and Absal Guild, has Baggage—Fred MICHIGAN TRADESMAN 41 resigned his position with the F. S. Webster Co. and has bought an interest in the Acorn Press, at. Jackson. He will move his family at once. We are glad to have Mr. Johnson better him- self, but we regret that he is leaving the city, as he is a fine citizen and a hard worker in our fraternal organiza- tions.. The best wishes of Grand Rap- ids Council go with him to his new home. W. C. Cotes, hardware merchant of Whitehall, has purchased the Linder- man block, on the corner of Mears avenue and Colby street, and will move into his new quarters about June 1. This is one of the most desirable corners in Whitehall and shows Mr. Cotes has the faculty of farsightedness in the pur- chase of this very desirable site. Colby & Spitler, hardware merchants of Hart, are remodeling the interior of their store and adding a new office. This office not only adds appearance, but facilitates in the handling of their big volume of business, The Gilmore Bros., owners of a de- partment store at Kalamazoo, have their entire fifth floor devoted to children’s goods and a space has been partitioned off into a play room for the children. This room is equipped with the various amusements seen in city play grounds such as swings, toboggans and merry- go-rounds. It is here the mothers may leave their little ones while shopping in the various departments of the big store. The Farmers & Merchants Bank of St. Johns will soon be in its new quar- ters in the Steele Hotel block. It will occupy one corner and front on the main street. i R. MeDonald, representing the Fuller-Morrison Co., of Chicago, has purchased a new gas buggy. R. J. Ellwanger is spending all his spare moments on Bemis street super- intending the erection of his new home. The foundation is in and he expects to be able to move in by June. Grand Counselor Lawton will visit Kalamazoo Council next Saturday, April 8. G. W. Hall, of Lansing, visited Grand Rapids Saturday and is planning on moving back to the Valley City. Mr. Hall is a member of Grand Rapids Council and his many friends will be pleased to have him in our midst again. Don't forget the Bagmen meeting April 22. R. A. Waite, the star item dispenser, spent Sunday up North at one of the summer resorts. A little early, but paris green and arsenic are in demand. There’ll be no more cider and dough- nuts at the M. E. socials. Everybody wanted to talk at once after the refresh- ments Thursday night. Some got got to crying and a certain individual tried to spread some butter on a hunk of jelly, The Four Leaf Clover Club met with Mrs. J. A. Burr, 1135 Thomas street, last Thursday afternoon. Mrs. Harry Hydorn and Mrs. H. L. Benjamin re- ceived first and second prizes and Mrs. Eugene Scott the consolation prize. We can’t help but notice that the ladies put up three prizes, while the men are usually treated to two. It takes more to satisfy the whims of a female woman. Mrs. Gillett, of Reed City, who has been visiting her daughter, Mrs. J. A. Burr, returned home April 1, Golf is said to be a cure for insanity, but what will cure golf? Many of the boys will regret to learn of the death of Mrs. Kerns, mother of Mrs. Gertrude Ross, proprietor of the Crystal Inn, at Beulah. Mrs. Kerns was of a kind and loving disposition and was well liked and respected by all who knew her. The cause of her death is unknown to the writer. E. W. Smith, of 705 Watkins street, is improving slowly after a two weeks’ siege of illness. J. J. Berg and Walter Shantz are both on the mend. Mrs. Brown, wife of Frank Brown, of the Brown & Sehler Co., is reported seriously ill. They are at present in Florida, where they usually spend the winter. Bert Gustin, proprietor of the Steele Hotel, at St. Johns, is removating, re- decorating and preparing to give the boys a first-class place to stop. He is willing at all times to listen to any com- plaints the boys may wish to register, as he wants to make everything suitable for the comfort of the traveling frater- nity, Due to the beautiful Sunday several of the more prosperous peddlers were out in their gas wagons and the others on foot or street car, so news is scarce. However, with the sorrow of scarcity of news there is a happiness to know that this issue lets yours truly drop from the ranks of literary stars and retire to private life. Our new scribe, E. R. Haight, large in stature and mind. will guide the facile pen for Grand Rapids Council for the coming year, starting on his literary career with the next issue. It is my advise to Editor Stowe to be careful or else get a troop Every Owner of an Auto should know that we have the most complete stock of Brass Fittings and Copper Tubing in the city The Weatherly Company Corner Pearl and Campau GRAND RAPIDS OIL CO. Jobber of Illuminating and Lubricating Oils and Gasoline GRAND RAPIDS, MICHIGAN of soldiers for guards, as this new scribe is “some” boy. It is my sincere wish that he may be afforded al] the assistance possible in preparing his weekly letter. I thank those who have assisted me and extend my sympathies to those who read my peregrinations. Frank H. Starkey, traveling repre- sentative for Parrotte, McIntyre & Co., of Chicago, was married April 1 to Miss Kate Volkers. After an extended wed- ding trip the happy couple will be at home to their friends at the family residence, 529 South Fuller avenue. J. Hobart Babcock, who was engaged in the retail drug business at Kalamazoo for over twenty years, but who has cov- you getting your share? We are ered Western Michigan the past year EVEREADY Headquarters; drop for the Wells-Abbott-Niman Co., of us a postal for full information. Schuyler, Nebr., manufacturer of Puri- tan flour, will hereafter cover the same territory for the Northwestern Con- solidated Milling Co., of Minneapolis, manufacturer of Ceresota. L. V. Pilkington. EVERFADY FLASHLIGHTS Last year dealers sold 18,000,000 EVEREADY Flashlights, Tungsten Batteries and Mazda lamps. This year sales are even better. The reason for this phenomenal showing is the quality and reason- § able price of the goods backed up by extensive national advertising. y EVEREADY sales come easy. Are $y C. J. LITSCHER ELECTRIC COMPANY Wholesale Distributors 41-43 S. Market St. Grand Rapids, Michigan The Tradesman’s Sworn Statement Made Under New Postal Law Statement of the ownership, management, circulation, etc., of THE MICHIGAN TRADESMAN, published weekly at Grand Rapids, Michigan, required by the Act of Aug. 24, 1912. NOTE—This statement is to be made in duplicate, both copies to be delivered by the publisher to the Postmaster, who will send one copy tothe Third Assistant Postmaster General (Division of Classification), Washington, D. C., and retain the other in the files of the postoffice. Editor—KE. A. Stowe, Grand Rapids. Managing Editor—E, A. Stowe, Grand Rapids. Business Manager—E. A. Stowe, Grand Rapids. Publisher—Tradesman Company, Grand Rapids. Owners: (If a corporation, give names and addresses of stock- holders holding 1 per cent. or more of total amount of stock.) E. A. Stowe, Grand Rapids. W.N. Fuller, Grand Rapids. S. A. Sears, Grand Rapids. S. F. Stevens, Grand Rapids, Henry Idema, Grand Rapids. F. E. Stowe, Grand Rapids. John DeBoer, Grand Rapids. Fred Pettinga, Grand Rapids, E. L. Fox, Grand Rapids. Known bondholders, mortgagees, and other security holders, holding 1 per cent. or more of total amount of bonds, mortgages or other securities: There are no bonds, mortgages or other securities outstanding against the Tradesman Company, In regard to section 2 of the law, the Tradesman does not accept payment for any editorial or other reading matter printed as news. : E. A. Stowe, Business Manager. Sworn to and subscribed before me this 3d day of April, 1916. (SEAL) Florence E. Stowe, Notary Public in and for Kent Co,, Mich, (My commission expires Jan. 9, 1919.) 42 MICHIGAN TRADESMAN es Uae en. 16600, J — - = AST Nyaa A TNTETTTNNN lp AU — = — — = IMMERCTAL SVE WUunkesa AW a) hada Grand Councll of Michigan U. C. T. Grand Counselor—Walter S. Lawton, Grand Rapids. Grand Junior Counselor—Fred J. Mou- tier, Detroit. Grand Past Counselor—Mark S. Brown, Saginaw. Grand Secretary—Maurice Heuman, Jackson. Grand Treasurer—Wm. J. Devereaux, Port Furon. Grand Conductor—John A. Hach, Jr., Coldwater. : Grand Page—W. T. Ballamy, Bay City. Grand Sentinel—C. C. Starkweather, Detroit. Grand Chaplain—F. W. Wilson, Trav- erse City. Grand Executive Committee—E. a. Dibble, Hillsdale; Angus G. McEachron, Detroit; James E. Burtless, Marquette; L. N. Thompkins, Jackson. Next Grand Council Meeting—Traverse City, June 2 and 38, 1916. Wafted Down From Grand Traverse Bay. Traverse City, April 3— Dell Squires, who for the past twenty-six years has been one of the leading barbers of the city, has sold his busi- ness to John Hicky, of Copemish. Mr. Squires has acquired a compe- tence and will now retire from busi- ness. Mrs. C. A. Cressy and daughter, Dorothy, leave Tuesday for Rockford, Ill., where they will join Mr. Cressy who is in business for the Singer Sew- ing Machine Co. at that place. Mrs. Cressy has been an active worker in the U. C, T. and her many friend are sorry to see her leave. Traverse City Council will hold memorial services at the Central M. E. church Sunday morning April 9, at 10:30 o’clock. All members and their wives and visiting members are wel- come. Meet at the hall at 10 o'clock and march to the church in a body. Several traveling men of Traverse City will make use of the absent vot- ers law Monday. The convention committee report all of the main work of arranging for the convention completed. All of the supplies, such as souvenirs, have been ordered and most of them are now in the hands of the committee. Ample hotel accommodations have been se- cured and everything points to a glori- ous time. W. F. Murphy’s family are enjoying the beautiful spring mornings by stay- ing in the house and nursing a bad case of the mumps. It is needless to say that Bill is home no more than is absolutely necessary. William L, Wilson, mail carrier at Kingsley, nearly lost one of his horses by drowning Friday morning. He was making his usual trip with the mail when his horse punched through the soft snow in the road and got down in the water which was about three feet deep. By hard work and through the assistance of one of the patrons on the route, he managed to save the horse from drowning. Mrs. Clara Kerns, mother of Mrs. Gertrude Ross, proprietress of the Crystal Lake Inn, of Beulah, was sud- denly stricken ill with acute indiges- tion March 22 and died in a few hours. Her remains were taken to her oid home near Boyne City for burial. Dr. Kerns, was among the pioneers Dr. Kerns, were among the pioneers of Northern Michigan, Dr. Kerns dy- ing several years ago while a practic- ing physician at Charlevoix. Besides her daughter, Mrs, Ross, she leaves a son, W. J. Kerns, a druggist in De- troit. Mrs. Kerns had a very wide circle of friends and her jolly disposi- tion will long be remembered by all who knew her. She was familiarily called Mother by the traveling men, as she really seemed to be a mother to all. It was always a pleasure to her to find out just what a traveling man wanted to eat and then fix up a special dinner just to his liking. She had lived with her daughter for a great many years, helping her through the trials of running a hotel in a small town, and will be sadly missed by all who knew her as well as the bereaved daughter and son. A few weeks ago Mr. McClellen and Mr. VanRiper, both members of Traverse City Council, were coming home on the Ann Arbor R. R., ex- pecting to make connections at Thompsonville. However, the P. M. pulled out just as the Ann Arbor pull- ed in. Both men were somewhat angry and both immediately wrote the P. M. passenger agent explaining the situation. As evidence that the P. M. likes to accommodate the trav- eling public, they immediately wrote each of the gentlemen that they had issued orders that hereafter the P. M. would wait fifteen minutes at Thomp- sonville for the Ann Arbor, providing the Ann Arbor would notify that they had passengers for the North. F. W. Wilson. —_t+.___ Mr. Borden Is Ready to Join. Grand Rapids, April 3—In_ the Grand Rapids Press of March 29, I noticed an item which reads thac a salesmanship club will be formed or held at the rooms of the Association of Commerce for the benefit of the salesmanship class of the Junior High School and all local salesmen, and that our city has no club of this kind ex- cept the U. C. T. and that this or- ganization is for travelers or sales- men of two or more years’ experience. As Senior Counselor of the local Council of the U. C, T.., 1 beg to in- form you that I am sure that all local salesmen or the members of the U. C. T. would be only too glad to join with the students of the high school in a club of this kind if they were in- vited, and I am sure that the results would be a benefit to all concerned. [ write this for fear the Press is wrongly advised as to the purposes and objects of the U. C. T.; we are a fraternal, insurance organization and are organized with subordinate, grand and supreme bodies, and insure against accident and are the only fraternal body of traveling salesmen in the world. Any white, male person over 16 and under 60 years of age who is mentally and physically sound and who has sold merchandise at wholesale from sample or catalogue or who is a mer- chandise broker or city salesman is eligible to membership in our order, if his character is vouched for by the proper number of members, We have no clubs, nor do we teach or discuss matters pertaining to sales- manship. We endeavor to do all with- in our power to advance the interests of the commercial travelers and all others who are forced to use rail- roads, hotels and other conveniences of this nature. We are a secret fraternal body, just the same as any other secret organiza- tion in the city and not a club. Arthur N. Borden, Senior Counselor. os _ To the Delegates to the Grand Coun- cil. Traverse City, April 3—We wish to call your attention to 'the fact that Traverse City Council has a candidate for member of the Grand Executive Committee. Traverse City Council would appreciate the support of every delegate in the Grand Council of Michigan for its candidate, Brother F. W. Wilson. There are things we could say about Brother Wilson, but being near neighbors and members of the same Council, we are too mod- est and will refrain from saying them. Ray Thacker, Past Counselor. W. F. Murphy, Past Counselor. Harry Hurley, Past Counselor. —___o-—>_ A divorcee is one who has gradu- ated from the co-respondence school of experience. April 5, 1916 THE WHITING HOTEL Traverse City, Mich. J. P. OBERLIN, Proprietor Telephone, Hot and Cold Water All Rooms AMERICAN Rates $2.00 With Bath $2.50 NIAGARA RESTAURANT 11 S. Division Avenue Regular meals 25c and short orders a specialty. We cater especially to the traveling public. Open at all hours. Opposite Livingston Hotel. Grand Rapids, Michigan T. H. JOSLYN and W. H. JOHNCOX Hote! Hermitage John Moran, Mgr. EUROPEAN PLAN Grand Rapids, Mich. Rates without bath 50, 75 and $1.00 Rates with bath $1.00 and $1.50 per day CAFE IN CONNECTION Snyder’s Restaurant 41 North Ionia Ave. 4 Doors North of Tradesman Special Dinners and Suppers 25c The New Winter Inn GREENVILLE, MICH. ‘W. H. MILLS, Proprietor: European American Hotel Charlevoix Detroit EUROPEAN PLAN Absolutely Fire Proof Rates, $1 for room without bath: $1.50 and upwards with bath. Grinnell Realty Co., Props. H. M. Kellogg, Manager HOTEL CODY EUROPEAN GRAND RAPIDS, MICH. Rates$l and up. $1.50 and up bath. 50c, 75c, $1.00 $2.00 and up 139-141 Monroe St Le CS GRAND RAPIDS, MICH. Park Place Hotel Traverse City, Mich. The leading all the year ‘round hotelin Northern Michigan. All conveniences, All outside Rooms. America . plan. W. O. HOLDEN, Mgr. FREE HOTEL SITE Will give site for a summer hotel to reliable parties, at an established resort near Traverse City on Grand Traverse Bay. About twenty-five cot- tages, fine bathing, fishing, motoring, golf and tennis facilities. Neahtawanta Resort Association, Traverse City, Mich. The Hotel Geib Eaton Rapids, Mich. L. F. GEIB. Propr. AMERICAN PLAN Steam Heat $2 Per Day Sample Room in Connection Artesian Water GRAND RAPIDS Rooms Without Bath $1.00 With Bath (shower or tub) $1.50 Meals 50 Cents { Tay eli ah dip fy a wv ee p> | hee ~~ ‘faa? Fire Proof i a sisi SAIS ata NR ea Sean Sedat itl 916 April 5, 1916 MEN OF MARK. Charles F. Brown, President Alma Board of Trade. One of the most esteemed men of well-known and Gratiot county is Charles F, Brown, present editor of the Alma Record and President of the Alma 3oard of Trade. Charles Brown was born in Leslie, Ingham county, Sept. 13, 1862. He worked as a farmer boy, attended the common schools until 14 years of age, when he entered the printing office of the Williamston Enterprise for the purpose of learning the printer’s trade. At the end of four years he was engaged as a traveling salesman for a Detroit paper house, remaining in the business two years. He then bought the Sheridan News, publishing that pa- per about a year, and then became con- nected with the Alma Record as busi- ness manager. Soon after—in April 1886 —he became owner of that paper by purchase. He continued the publication of this paper until 1903, when he sold it and retired from newspaper work. Mr. Brown has always taken an ac- tive interest in the local affairs of his home town and county and has been prominent and influential in all projects calculated to advance the wellbeing of the community. He has served as a member of the Common Council, and as Village Clerk before the incorporation of Alma as a city. He is an ardent supporter of the Republican party, and has been a leader in its councils in Gratiot county for many years, serving about twenty years as a member of the county committee. He was its Secretary four years. In 1898 Mr. Brown received his first appointment as Postmaster of Alma by President McKinley and was re-appoint- ed by following Presidents for four consecutive terms, leaving the chair in May, 1914, having served sixteen years. He was active, with others, in the organization of the Alma Board of Trade. On March 7, 1915, he was re- elected President of that organization for the fifth year, during which time Alma has doubled in population, has several substantial factories, miles of excellent paved streets, boulevard lights and in numerous other ways has made a long stride toward making Alma a modern city. From the time Mr. Brown left the postoffice, May, 1914, until March, 1915, he was actively engaged in the promo- MICHIGAN TRADESMAN tion of the Gratiot County Gas Co., the first gas plant to be established in the county. Acting as manager of this company for one year and establishing it on a paying basis, Mr. Brown retired and again ventured into the newspaper business, purchasing his former paper, the Alma Record. During this last year, under Mr. srown’s editorship, the publication has increased substantially in circulation, has started a great city boosting move- ment and is considered one of the live- liest and most progressive publications in Central Michigan. Mr. Brown enjoys to a high degree the respect and regard of his business associates and acquaintances as well as their sincere admiration, for he has attained his present prominent position in the business life of Alma through sheer force of character and the ability to do well all things he has undertaken As is characteristic of most men who have gained success through earnest en- deavor and close attention to duty, Mr. Brown is retiring and is anything but a seeker of publicity. If he has one besetting fault it is that of too great modesty. He believes that “to live and let live” is the duty of every American citizen worthy of the name, and he has followed this preachment consistently in his daily life. Starting at the very bottom of the business ladder Mr. Brown has worked up step by step, and although still a comparatively young man he can look back over a long career of successful service with no small degree of justified satisfaction. —_~+++___ Sparks From the Electric City. Muskegon, April 3—We got by with out column last week better than we really expected. This week we are indebted to Milton Steindler for some of the items which appear here. Charles Sheffer, of Sheffer Bros., Fennville, has a very attractive as well as ingenious display of Heinz products in his show window. He has arranged a pyramid, over which is stretched colored paper, into which the jars and glasses are inserted. In- side by the use of an old graphophone engine and an electric light, he causes different colored lights to flash. On top of this pyramid he has placed a globe of gold fish through which red and blue lights flash alternately. Charlie is full of good ideas which are constantly showing in his window displays and in the arrangement of the store in general. assisted by Mr. and Sheffer. Herman (“Swede”) Anderson has a new Henry Ford peace ship, Oscar 1,434,643, which he is going to make his trips with this summer. Herman is a regular Bob Burman. We know, because we rode with him. A. Larsen has opened a branch meat market at Palmer and Greely streets. The Steindler Paper Co. has broken ground for a new home at the corner of Third and Morris streets. This will be a modern structure in every particular and will have about 8,000 square feet of floor space when com- pleted. The Muskegon Times and Chron- icle have consolidated and we will have but one daily paper, which will Mrs. Maurice continue under the name of the Chronicle, with A. W. Boswell as editor. Charles A. French, who re- tires as editor of the Chronicle, has accepted a position with the Wilbur fF. Burns Soap Co. as traveling rep- resentative, we are informed. We hope he will be as good a soap ped- dler as he was an editor. Who will He is very ably ' be first to send him a U. C. 7. ap- plication? E. Post & Son have purchased the grocery stock of B. Nykerk, Holland. Charles I. Atwater, clothing mer- chant of Shelby, was a Muskegon visitor last week. The committee appointed to look after the candidacy of A. W. Steven- son for Grand Sentinel js sending letters to all councils soliciting sup- port at the convention in June. We want to boost Steve, not only be- cause this Council is entitled t6 rep- resentation in the Grand body, but because Steve is a man and a mighty good one who has the interest of U. ¢ Vism at heart and takes great pride in it. He is a worker and a thinker. He will give a mighty good account of himself in any com- pany. Everybody boost. Ff, W. Perrin, Sr., has opened a new store at Harrisburg. BE. W. Spyke, of the Hume Grocer Co., sold him part of his stock. The Steindler Paper Co. had the misfortune to lose one of its delivery wagons last week through collision with a Grand Trunk freight train. l‘ortunately, no one was injured. Bert Waalkes, of the Walker Candy Co., drove his new lizzie into the barn, but thought he was stil] driving the butcher cart and yelled “Whoa.” When they dug Bert out of the de- bris, and sent him to the cleaners, they found he had demolished a per- fectly good stove and several leneths of pipe which had been in storage. Lizzie escaped uninjured. Some time we are going to try and write an article entitled “The double seat hog.” It doesn’t cost much to be thoughtful and courteous and _ it adds a great deal to one’s happiness and self esteem, J. E. Lyon. ——___-2. 2-2 Huge Sums Spent For Chewing Gum. The chewing gum habit has cost the American people for chicle alone nearly $35,000,000 in the last ten years, Or al- most five times as much as we paid Russia for Alaska, according to figures furnished by the Bureau of Foreign and Domestic Commerce of the Department of Commerce. Normally our annual imports of chicle amount to 7,000,000 pounds, for which we pay about $2,500,- 000 in the countries of origin and to which must be added customs duties in our own ports at about $750,000. Imports of chicle gum during the fiscal year 1915 were as follows: From Mexico, 2,197,000 pounds; from Canada, 2,181,000 pounds; from British Hon- duras, 1,139,000 pounds; from Vene- zeula, 952,000 pounds; from the Central American republics, 26,000 pounds; from all other countries, 5,000 pounds. Chicle is not produced in Canada, but large quantities from other British posses- sions are handled through the Dominion. In 1913 the total imports of the gum amounted to 13,759,000 pounds, and that is the record importation for any one year. In 1915 the total was 6,500,000 pounds. Chicle is the dried milky juice of the sapodilla tree, which is one of a large family of tropical trees known as bully trees. Some of the gum is used as a substitute for gutta percha, but the bulk of it is used in the manufacture of chewing gum. —~7+>___ Tell a man what he ought and ought not to do, and ten to one he'll go and do just the opposite. Let him catch you doing those very things, and before night he will be patterning after you. Queer, isn’t 1? 43 What the Good Hotel Sells. The proprietor of a chain of large hotels has a code of instructions to his employes that ought to interest the general business man. After all, selling temporary living quarters isn’t much different from selling groceries, clothes or lumber. He says: “New customers are just as valuable to us as old customers, for each new customer is an old customer in the making. “Snap judgments of men are often- times faulty. A man may wear a red necktie, a green vest and tan shoes, and still be a gentleman. The un- pretentious man with the soft voice may possess the wealth of Croesus. A stranger in cowhide boots, broad brim, and rusty black suit, may be president of a railroad or a senator from over the ridge. “No employe of this hotel is allow- ed the privilege of arguing any point with a guest. He must adjust the matter at once to the guest’s satis- faction, or call his superior to adjust it. “A hotel has just one thing to sell: service. “A doorman can swing the door in a manner to assure the new guest that he is in his hotel, or he can sling a door in a way that sticks in the guest’s ‘crop’ and make him expect to find at the desk a scratchy, sputtery pen, sticking in a potato. “When the clerk says ‘Front, show Mr. Robinson to room 1252,’ instead of ‘Show the gentleman to room 1252,’ the guest immediately gets a warm This adds dollars to the income of the house, and dollars to the salary of the clerk. feeling of being welcome. “A waiter who can say ‘Pell Mell’ when the guest says ‘Pell Mell,’ and ‘Paul Maul’ when the guest ‘Paul Maul,’ can make the guest think himself right—and make us think the waiter is all right. says “Now and then a server is found— a waiter, bootblack, barber or bellboy —who adds a bit of his own person- ality to his services. Such a one shows a bit more intelligence, initia- tive, perspicacity, than his The patron finds his smaller wants anticipated, and is pleased. He feels that the servant has given him some- thing extra and he wants to pay for it. He tips—But please do not tip unless you feel like it: but if you do tip, let your tipping be the yielding to a genuine desire. not the conforming to an outrageous custom.” fellows. unexpected—and something extra Here, then, is a pretty good code for a store tips. except the reference to Yet that last paragraph with the tips left out, is a whole code of salesmanship in itself. hotel “Life is serv ice,’ this same keeper says: “The one who progresses is the one who gives his fellow beings a little more—a little better service.” 5 doors south of Cody Hotel S Broeksma Stuart M. Wells Broeksma & Wells TAILORS 15 Division Avenue, So, Grand Rapids, Mich. ae = = = UND Michigan Board of Pharmacy. President—E. E. Faulkner, Delton. Secretary—Charles S. Koon, Muskegon. Treasurer—George F. Snyder, Grand Rapids. Other Members—Leonard A. Seltzer, Detroit; Edwin T. Boden, Bay City. Next Meetings—Grand Rapids. March 21, 22 and 23; Detroit, June 27, 28 and 29. Michigan State Pharmaceutical Asso- clation. President—C. H. Jongejan, Rapids. Secretary—D. D. Alton, Fremont. Treasurer—John G. Steketee, Grand Rapids. Next Annual Meeting—Detroit, June 20, 21 and 22, 1916. Grand Michigan Pharmaceutical Travelers’ As- sociation. President—W. H. Martin, 165 Rhode Island avenue, Detroit. Secretary and Treasurer—Walter S. Lawton, Grand Rapids. PLAN BIG CONVENTION. Arrangements Completed for the Detroit Meeting. The Executive Committee of the Michigan State Pharmaceutical As- sociation held a meeting in Detroit, Wednesday, March 29, at which were present members of the Michigan Pharmaceutical Travelers’ Association and members of the Detroit Retail Druggists’ Association, where the ar- rangements formulated by the Trav- elers Auxillary for the biggest con- vention ever held by the Michigan State Pharmaceutical Association were fully considered and endorsed. There will be many distinguished guests present prominent in the drug world. Following are the committees to have charge of the various details: Finance—W. H. Martin, G. H. Halpin, W. S. Lawton. Arrangements—F. W. Kerr, A. H. Ludwig, Butler Treat, Henry Rein- hold, H. T. Carver. Memembership—R. L. Shannon, H. B. Wilcox, J. G. Hackney, E. G. Ham- el M. B. Holly. Reception and Ball—Roy H. Smith, R. L. Shannon, G. B. Miller. Entertainment—John J. Dooley, H. I. Byers, J]. ]. Dykema. Walter F. Gray, W. C. Gladding, Paul H. Hirth, E. C. Ecclestone, Harry T. Bump, W. E. Besancon, Wm. J. Deveraux, W F. Grifith, MB. Holly, D. D. Mc- Donough, Charles C. Bronaugh. Joint Committee of M. P. T. A., D. BR. D. A. and M. S. P’ A.J. H. Webster, F. W. Griffiths, W. H. Mar- tin, Grant Stevens, Gordon Leacock. Oscar Gorenflo, Charles F. Mann, W S. Lawton. Registration W. S. Lawton, A. J Foster, H. A. Gish, E. G. Hamel, J G. Hackney. Ladies Entertainment — C. oe Knight, M. A. Jones, F. E. Wicks. D. W. Laughlin, H. T. Carver. Automobile—H. T. Bump, A. H. Ludwig, H. C. Reinhold. Detailed Programme. Headquarters at Tuller Hotel. Tuesday, June 20. 10 a. m. Reception of delegates and opening of registration headquar- ters. 1:30 p. m. First business session. 2 p.m. Ladies will tour shopping districts. 8 p. m. Grand ball. Wednesday, June 21. 9:30 a.m, Business session. 1:30 to 5:30. Parke, Davis & Co. will give a boat ride for all. 5:30 p. m. Farrand, Williams & Clark will meet boat at dock and will give all visiting ladies an automo- bile tour of the city, followed by « luncheon at the Detroit Athletic Club. S p. m. Business session. Thursday, June 22. 9:30 a.m. Closing business session 2. p. m. Ball game, Cleveland vs. Detroit, American league, Nelson Baker & Co. 6 p.m. The Michigan Drug Co. will give a dinner for visiting ladies, followed by a theater party. 8 p. m. Frederick Stearns & Co. will give a smoker at the Tuller roof gardens, followed by a full ceremonial session of the Laughing Order of Hyenas. D guests of & Officers of Association. The arrangements will be entirely in charge of the Michigan Pharma- ceutical Travelers Association, the officers of which are as follows: President—W. H. Martin, with Eli Lily & Co., Indianapolis. First Vice-President—F. E. Wicks. with Parke, Davis & Co., Detroit. Second Vice-President—Paul H. Hirth, with Mellins Food Co., Boston. Third Vice-President—F. L. Ray- mond, with Hazeltine & Perkins Drug Co., Grand Rapids. Secretary-Treasurer—W. S. Law- ton, with Dr. Miles Medical Co., Elk- hart. Council—F. B. Kramer, with John Wyeth & Bros., Philadelphia: R. L. Shannon, with A. P. W. Paper Co., Albany: George H. Halpin, with De- Pree Chemical Co., Holland: M. A. Jones, drug inspector, Ypsilanti; John J. Dooley with Pepsin Syrup Co.. Monticello, Ill.: W. F. Griffith, with Farrand, Williams & Clark, Detroit: F. W. Kern, merchandise broker, De- troit; H. B. Thayer, with Welch Grape Juice Co., Westfield, N. Y. The officers of the Michigan State Pharmaceutical Association are as follows: President—C. H. Jongejan, Grand Rapids. MICHIGAN TRADESMAN First Vice-President—W. H. Fox, Coldwater. Second Vice-President—Roy Col- lins, Frankfort. Secretary—Dallas D. Alton, Fre- mont. Treasurer—John G. Steketee, Grand Rapids. Executive Committee—J. H. Web- ster, Detroit; Peter Vellama, Grand Rapids; FE. W. Austin, Midland: Henry Riechel, Grand Rapids; A. J. Huizenga, Holland; J. H. Robinson, Lansing; Grant Stevens, Detroit. —_>->___ Activities in Michigan Cities. Written for the Tradesman. The Board of Trade of Muskegon Heights is asking the City Council to purchase a motor fire truck. The city is growing and the need of a_ building code and an official inspector is also being felt. The Commercial Club of Saugatuck has induced the Chicago Motor Boat Co. and the Chicago Power Squadron to make Saugatuck their headquarters during their summer outing this year. The former organization comprises about 80 per cent. of the power boats of Chicago, which gives an idea of the business that Saugatuck will secure be- cause of this decision. The agricultural committee of the Traverse City Chamber of Commerce is locating marl beds in Grand Traverse county. The proper use of this valuable fertilizer for alfalfa and other crops is expected to have a marked effect in developing the resources of that county. The Constantine Commercial Club added forty-seven new members at the recent annual meeting, making a total enrollment of 105. A number of prom- inent farmers in that section have join- ed the Club. It is planned to open a community and municipal home, with a rest room for the use of women and a reading room for all. Retail merchants of Traverse City are planning on special trains for shoppers, starting the middle of April and con- tinuing until the winter holidays. Each railroad will have its day of the week set apart. so that no two lines will run specials on the same day. Over thirty business concerns at Ot- sego have joined in a Buy at Home campaign. The Manistee Chamber of Commerce is assisting in the movement to establish a city market there and a number of leading farmers have promised to co- operate. Hillsdale will form an Association of Commerce. A rest room project and good roads are receiving most attention just now by the Mt. Pleasant Board of Trade. Standing committees have been ap- pointed, the one on retail merchants being composed of R. O. Doughty, George Foland, J. J. Theisen, John Kane, Jr., and Frank Keenan. Almond Griffen. —— Let Us Hope. A nation whose men are devoted to money-making, to baseball, to tobac- co and pinocle; who buy Sunday newspapers for their children on ac- count of the comic supplements, with their crude, inartistic and vulgar pic- tures, being too careless or ignorant to know of the great harm they are April 5, 1914 doing; who deny to their children the God given right to work by ac- cepting the closed shop propaganda of the labor unions; whose men go to the polls and vote just as the bosses order; whose political cam- paigns are financed by whisky and beer men; whose women devote much of their time to poodle dogs, bridge whist, cigarettes and neighborhood gossip; whose daughters are devoted to love stories of the slushy kind: whose boys spend all their cash at uncensored movies and do not know a gun from a fishing-rod—such a na- tion is on the down grade is violat- ing the speed laws, and in the end will land in the ditch for a smash-up A nation so constituted is not pre- pared for anything better, Let us hope that none of this applies to our Nation in part or in any respec: whatever. —_>-»__ And much of the charity that be- gins at home is too feeble to cross the street. B. & S. Famous 5c Cigar Long Filler Especially Adapted to the Discriminating Taste of the Drug Trade Send for Sample Shipment, Barrett Cigar Co. MAKER Ionia, Michigan Apion, “‘When mothers once take it They never forsake it.’’ BRENIG Co, For Sale by all Wholesale Druggists UNIVERSAL CLEANER Great for the pots—great for the pans Great for the woodwork—great for the hands. ORDER FROM YOUR JOBBER ~~ _SSSS5 wi April 5, 193 , 1916 MI CH IG A yak ke SM AN BUS ncem INE SS O ent FCA t RPE ot ER. w NTER- NEARS ERE ILL BE CONTINUED e Trade w REE epho: yR TIN MI N ne ecei UE CA H » ARSEN f eive D LC O SEN ‘or * r OM. ES A IMP PAN A now Our oO TE O ERI Y P L now ower aa Sie ee | ao = PRAVING ua ations on A wenen | ey AN L xtal oo 1 nee 50 ime Arsenz Ee . 50@ 55 ani ya ‘ate, antes i ae or . 0 xed P ' een Chamo eer ° lodide oo rl et 00 on pets a @ 16 A ain Gene vel anc Permanag settee oowd v5 n be a ile er.) 0@1 10 russia ganate | 5 100 Be M 42@ a (Rom 95@1 Prussi te, y e 2 0@5 Ac iscel @ 4s In ) 55@ 190 Sul ssiate, yellow : 40@2 = etanali faneo . and V anes Gums a phate’... 2 5002 TS A, me cacia, a . aaa al teens 2 75¢ arni Acacia, na 1150. 60@ val eeee é? a0 luin, vowdered Pie 3 00 W 4 1S es Acacia, rd eens 50@ e Pian : Roots bismuth, ome — 2u hite ee 350 6 Calsmiud ere 90@1 Bee » Subni- 18@ 25 ° e - Aloea a Foe) 4o@ 50 Hlecampane, " pw 200 23 picel en Asa (So Pow 30@ Ging lan, , pwd. 753 55 Ca ered r @4 05 S a foetid c poe 20 40 ata ee - 1@ 06 Ntuare cee. 2 ee Oi safoetida, Pow 00 30 wpowdered s5@ 50 Calomel no 82@ 1 ur , 0@ Ginna ies @ 50 Carmi woe 2 50q@ 2 il T ean S. Bo — G1 id powd Jamaica 20@ 25 Carmine eas Prion i » Lurpenti ae ne ae cue cae m5 oo oo aes are t Guaiac 0. . 1 30@1 50 oe tenes Gai : caer an ual cece _. 644 Lic Cc, po » 30 halk pote see Ww ever bef larger h ine on ae oa «4 20@, 35 Chior viepaied” ws ord ore and andlers of Miyrnroraered iog 80 Ore,“ Sowderea 305° 00 Ct bg Pe ers solici h yrrh, pow -. 7 15 Bahien oa aa ae vara i@ e cit eav Opiu Y powderec 5 8 R ubar owder d 30 v 3d Coco. nc rate “6 85@ lu your i y st i | dered @ o Rhubé rb . ay oa - 2 Spee 2 00 95 ium, ‘powd 49 Rosi dnb. powa: 20@ 85 rks, Sutter | @2 2 r inquiri uff tha Opium, powd 15 B0@14 00 Hosinweed powa, 75Q1 00 Copperas, ‘le ere oo rT1es nh s ellac gran. 5 60@ 4 00 srsaparills powd 15@1 00 Cc pporas hie 10% 66 as hella oo .15 80G 15 80 Ss: round a, Hon 25@ 25 Jopper Ss, laa well as Trag Cc, Bleached so 00 wrsaparilia”N ond. 30 : urtosive Peseta “+ @ 1% 1g ac es yu tteeeee 55 ae a pewd. +. 2@ N an 3 g5 «(Sau nd Me 55@ ream Sul a : Hazel ° eae ante 5@ 40 Sui J seeeee Xican, 60 ae van a la acanth 1 Soe “ Sf Os 7 Wh fine & Purpentine a OS Tumerio,” powas 330 40 Dover's se Whnue a0 53 oles P . baa "2 25 nn powd. 40@ AY mee Powder 74 50 ale Drug er . 54@ 10 Glue. whi grd 3@ rtifici Bitt 00@ Pobela pow 72@ G e, te a 18 F C a ‘ er, @15 25 5 inp ne . 8@ 10 tea oo. aq 7 or East ate true i | et Rita ag pee a Hops moe 16g 39 i moud ae : . 5 MiGate “d, bl: ow 2 5 I ps ee 65@ 20 € fretnte i 5 jab oe ae i” oo oo a@ Put na m’ Replenish y r Tr ade S oe 1 25@1 50 Gutin : powd. La 30 fodatorit "=o sg e ‘ our mber, crude.” Quince 62.620. 2 @ 80 ad A Sa 6 L S ‘Doubl atdek nevewi Anise rocuida 1 aoe 15 Saal eee ; noe 30 Leona .. ; ie 31 ith Ca. gamont ..... 2 50@2 2 sa badille a 104 125 M cae. +++ 18@_ 25 owney’ e A” Ch ot s0ge 2 Siniiowet Pee gg" Heath Ponsere 2 assia ..... ane 7 OU A oe @ aetna ed 95 9 S Crest ocolat Cedar Tadt ne 2 pt by orm ie 10 a Nux von cae 4 Bod 00 ae ' ro ae D2 56 Ae @ 25 Nu mica a We wi Arran Cho es a ao tees 9 @2 33 1 50@1 75 Pep) Women ces 30@6 a Nati Sui Pao Sorte colates " Cocoanut 0.001. 90@1 00 Aloes eoauene 7 Pepper ica, pow. @ 2: 1on ——————— ish the indow tri Co Liv ae) 2 25@ a aeee oo iteh, © white ©... = => t er eee 2 Aloes weeeeeeese » B @ . . @ 35 GRAND oo Co ——————— ae ie Croton Seca 5 005 25 Asafoetid ceteeees g 16 Gulnine urgundy a 40 P m = é aus upbebs * ao Se ieauia ee oo , 5 Oz. cal 4 pues aes Ine aoe! Bigeron 00000 2 00@2 25 Benson 8.8 he as ssinll U ors J. H : —=== Hem yptus .... 1 5@4 50 Bu eGin Conus i @1 5 Sei a. 1 42@ 05 - Hungerfo: P a poe a 1 75@2 0 C chu iompo’d @ 66 6 CUS idlitz er .. 5 00@ 45 ————— ' 0 antharadic a 1 oa Mixtica: 16 rd Smith Co." U ——— ince ‘Beetle 7 Cantharadies ... @1 00 Soap, a =. 60 Cc = pe i i s 00 n 5 'o.'s Soda F F oe pty x Wood . 7 50m? 00 Cardamor ae gt 50 Seam mott castlie 2 a ountain Fruit actor Favender Pas. 9601 50 Garaamon, Goiap @. 90 mca ie stile 129 8 sa a aa Reece --95@1 Ci i. ‘om @ D wiita oa nd Syru Lavender, lawors 35@ 05 Cinchona . ee @ 50 less, na cane ps mo Gar’ 95 Ich : 0 Sod pe stil @8 Tans nn. arn 1 _@6 00 Cub ee et @ he s . Aon bar e 00 eg boiled, 5 et 4 ven of 0B Soda Teach @ Linseed, le ees 0@2 25 Gentian a eee @ is Spirits “C thonate 140 10 inseed, raw, bb ana 90 oun oS fe Sulphu Camphor ge ) raw, ve . 90 psa @ 80 Sulphur roll phor g 5 s 84@ 79 une a @ 75 Tamarind s..: 2%@ 16 89 ine mm, 95 1 s see Todi a on. @1 ‘arta . 3@ 5 ine, ee § @ 06 T r Eme tr eeee 15 5 olorless a oo enetie @ 2 es @ Vv nti eee 0 . 200 Witel 2B @2 0 Wit a Ex enice 80 > mus ae wee 1 Gad ne Sul azel 1 00@ 50 phate...” sai 00 eee 15@ 00 20 46 MICHI GAN TR ADESM YP AN These ; RICE CU quotations ar April 5, i9)5 and are int e carefully corrected 3 : : ended to be c weekly, within si 4 a liable to change at orrect at time of going t in six hours of mailing 5 at mark. : any time. and co o press. Prices, h : CHEWING GUM McLaughlin’ et prices at d untry merchant : . however, are Adams Black McLa ghiln’s XXXxXx ate of purch 8 will have thei Ad ck Jack .... 6 cLaughlin’s xx aoe chase. e their ord ams Sa - 62 pack xX inte Bind Becuans Coen 1 Sh cesatias coffee is sold to Peanuts ADVANCED Beechnut Pepsin ..... 62 ders Ginette We oF das: — oe fe La i: Me. polis : Common Salt DECLI Colgan Violet Chips 133) @ ughlin & Co., Chicago Roasted .....° 6@ 6% Cream Tartar NED Colgan Mint Chips .. 65 ; » H. P. Jumbo, T4@ | Molasses Shrimp Dentyne nt Chips .... 65 Holland, Extracts Raw | : Rolled Oats Doublemint .1212271277 Soe eee Roasted ..... 989 ,° Jelly Flag Spruce eee = Hummels foil, % gro 7 CRAC a Juicy Fruit ee... | Banas Gn gro. 1 a National Bi mene Sterling Gum Pep. ! 62 CONFECTIONERY Biscuit Compan Ind oe 7-Point 4 Horehound vane Pails in-er oe : ———SS———— earmint, Wrigleys | Se er eae i e rad ex to Markets Spear eeMeg 3 $$ Mandar, pail. Package Goods rmi Standard, smal oe By Columns Se ae 9 Trunk a jars 385 Twist, oe o Baronet Biscuit Per doz 12 AMMONIA” = «2, oe Wacatan 6 ce Cae Hlake Wafers ..../"' 1 00 OZ. ovals, Sale box 4 ce ane Cian ene, ce oe ee = hetsbocs ee erin’ Coe Biscuit bees s ss 1 60 : > i e Neck, ee 4 « um Ol Sa? 1 lo : ese Sandwich” 1 by i. Col AXLE GREASE Clam eo ae @1 25 CHOCOLATE Big Stick _ puccolnte wee soe. 1 00 Ammonia Frazer’s Burnham's rae Walter B Boston Sugar Stick _ 11% ‘ig Newto cous 1 00 AeaG -csucefn Bee coe ues 1 1a wood boxes, 4 doz. 3 Burnham's = pt. .... 325 German’s seco & Co. he gar Stick .. 15 Five O'Clock ats 1 00 pe eee eee. 1 erga boxes 8 duc. 2 = Burnham’s ag coos 3 75 Premium aie scscae OS ixed Candy rte ee Snaps eo 1 00 Bak B 10tD. in boxes, 2 dz. 4 e JU eso Caracas .2.).21.5; sees. 35 Broken ails Graham Cracke +» 100 aked Beans ....... 1 15%. pails, per doz. . 25 Fair vere Witter Ak ck ue Sei UU 10 Lemon Sna re... 100 Bath Brick ......... 1 5Ib. pails, per doz. 60) Be 85@ 90 Premi er M. Lowney Co tes Loaf .........04. 11 M. M. Dasaai bee oe gS _— eae eee : 25tb. pails, per doz. te =) Paucy eee eeeeee 1 00@1 10 Picks - oe ee icing Cream 6.065). 11 Qysterettes hOB oo. 1 00 eakfast Food ...... B 2 00 eee @1 ey Gunes a fea 0 14 retzeenos ...//°"""" 50 Brooms .............-- | Me 1 AKED BEANS French Pea " CLOTHE Pincu. ans 71 Royal Toast 1.17" bu Brushes ...... 1 Me & oe doz. ....45@ 90 Monbadon (Natural S LINE : indergarten ..... Bg Social Tea Biscuit ” - 100 a a : es ai ae .. 75@1 40 per on oe. ) ee --1 80 Plonlo Mint ....... <2 Oo ee Cee Waescn Gaegs iw sa. OA ee oe ces en ee ee 8 Zu Z -- 1 00 Clothes a : ace [ore Mustant oe _- Speciaities a ig al Snaps 50 er eae Ss poe Z. i TMacierei 7 78 No. ute T 2 Auto stgsee Ganketsy it” Other Package. popes i 3 Summer Sky 10 2 Obi 4 50 Soused, 1% Boe 2 80 Gal Bonnie eae (baskets) “ia oe offee eee BRE Soused. to tteeee 160 N vanized Wire Butt er Bites .. 17 Other P Gonfeetions wage : Apetizo, ‘Biscults reer. Tomato, ie a eee ee : 6 ee ay — rec jong 1 90 Caramel Bon oe «. 15 Barnum’'s oe Wheat ..... 5 ear Sood, P anne 9 Tomato, 2... 1... : No. 20, ong 2 10 ramel D -» 14 Soda -- 60 Crackers ......... Crack , Pettijohns 2 13 Sante cs 2 80 - 20, each 100ft. 1 Care Dice ........ 18 oda Crackers N Cc celiagg a ena 5. § Grea Salt Pa 345 290 Buttons menreome No. 19, each 100ft. one ; _ uk. ad Fruit Cake ..... BC 260 = Quaker Puffed — a 3 00 Suttons. de oe @24 ee COCOA Cofty Totty — coe ie See 8 00 Dele Fruits ........-- ¢ Quaker Brktes Wheat 3 45 Bae te os Cleveland .......ee. 39 Empire. a IP tin 16 ne pes E Ouskee Ga st Biscuit 190 Cove, 1 Oysters olonial, Ks +» 41 Fudge oo ee 14 Animalg Cans and box Evaporated Milk ..... 6 bodied Con ween 1 Cove, 3 ~ gece 15 —— ys : os Fudge, Waineple secs 16 Atlantics, “Assid Sec a 12 Se F = Tees ton Crisps sa 4 Pi enone @1 40 Hershey's, 43". steeees 42 reane Filbert asa - Bonnie gas Cakes.” 6 ee tucks ane s so ot gcd al 2 05 uUMBS .......... 90@1 35 pe vali Bes) 32 wine ea Peanut 14 Hous Cai Flavoring Pos Evapor’ed Sugar Co: 4 50 Pears In Syr Lo Dibee eee ereee eens Fudge, Whi y Moon 14 Bo Peeps, $ Bese. 10 cate con nr Ss. : Grape Nuts gar —. 90 No. 3 cans, per on 1 50 tonnes S oo! eee Me Fudge, Caney Center 14 Bouquet Wafere M. (8% Fruit Jars ones ee ugar Corn Flakes AVR P eee rps . a ee Fudge Gosonee 14 Cameo Bi : sees 20 if piece ee 7 Holland Ru es .. 250 Marr eas wney, %s Loo og , Cocoanut .... 1 Ceceli iscuit .... k cutec pein LORnDE. SED. cans ... j oneysuck 4 -ecelia B +. 26 Rite: foe Con caves Ceo Ser cee 9091 00 Van cuter, Seem 77 87 Iced “Maroons... 18 Cheese ‘Tid Biis’...., 36 Be be eee se 7 Mapl-Flak es 17 Early J +s-- 1 10@1 25 outen, %%s a ioe Ue 15 Chocola its ..... 20 Grain Bags Ww e, Whole une siftd 1 45@ Van Hout scscae a8 ems .... Cc te Bar (ca ‘ 2 == 7 we we tele 3 60 Peaches > Ven Houten EB eeree 18 ae Orange Jellies." . Cee Drops oe Herbs oie geioeces: 7 Ralston awe! Ne is Gar Van Houten, 7. e ae wae we B Choe. "Eon oe is Hides and Poite .. § paisiSe Wat Food tte 1S Be aii ple G8 BB Wb oI a Licorice’ Drops’ 13 Circle Cookies s.r. 18 9 ELACISIL -ceeeces 5 'O 188 1 rated r, ee ay . OA cee ’ cece ccccces = l aoe Whole Wheat 45 nan 1 75@2 10 «©© Wilber, 4 pecs tee esac Oe Lozenges, Pep. . 1 15 dire Taffy Bar 20 © Cream .........-.. 8 Ss peult ...0 cc. 2 80 steel. | Sha 66 . or ae Leeenees, Pink... 12 ae Drops Bb ; Boson Wheat cna gas Rate Pumpkin COCOANU Manchus 2.00. 0) 12 eocoannt “oo a aay. Triscuit eat Biscuit 3 6 : 80 Dunham's T Molasses Kisses, 10 14 Gace a Molas. Bar 16 ee a 8 ee a ~ 180 Ce a 90 oe Bib. case ..... pm. ee a eleas ee 13 Goeout ae Fingers 12 . Post Toasties, —— . = ae 4 - ne eos er Tg ie "34 ~~ Coffee Cakes” ee 12 wall .. ee oe ON sees seeeeee fandango Fi pases So. oes ; Sedat Srrine, 25 'B. 4 bo Roy sie, Th. Flat .. 3 is vg a ee is rhs aie Eureka 20 ahd Cakes ig ie . N Common arlor, 23 Ib. 4.00 Med. Red Alaske 1 80@1 90 Bulk, barrels ..... 15% Eclipse, Assorted... 15 he Peanut Jumb 10 N , 23 Ib. Pp a1 40@1 4 Balers Trach ak 14 Tac rted . Fluted Coco: mts ....-. bop cc seen 4 Speriat sa ; 5 ink Alaska .... @1 a + “4 nig Ghnedied tap omates tee 2 Frosted Cr ot Bar 12 Oo arehouse, 23 Ib. ..... S., per case 2 ‘londike Chocolates’ : Frosted Gi wccee 10 Olive: Co 1 + seed 75 Ss 26 10c pkgs. e@ 260) =6Nabobs ates 20 Br nger Cook. Sc ocee ae 8 ae. ihe gg seeee 1 10 pomertic, ernie . a tnt as ce ona 3 60 Nibble Sticks ...//2! = Fruited Gras - - io Whisk =...) .: estic Miustar er ca “9 Nat Wats 0 d eres Meta vias es 2 © peceum Products . 8 BRUSHES 40 Domestic, x Aiustara 4 - o ee 2. cc 3 60 oa Ge 2 ee One Iced .. : Bis... stesso 8 Scrub rench 8 ...... FFEES fas Cae seseeeceeee 10 eure bees eee eben. c 8 Solid Back, 8 in. French, %8 ...... 7@14 oe Quintette usters ..... 23 Gineer Drops Sees nee 18 ying Cards ....... 8 ian ook an oe ee 13@23 Common ie ea ea 15 Gi ger Gems Plain 10 Powe Cie g Pointed Ends in. 52 96 No. 3 Seer Kraut hair is Star Cupeokl stteeeee 13 Grtam Cae Iced .. 11 juagnaareae ; eee elec in. a % Superior Ch es .... 14 Gin, rackers ... 9 R p eS ones o 2 Fan secceccseecee 80 oc. (light jinger Snaps Fami Bice noes » Ned ee ee rap, corn ‘Goode cinger, Shave, Round olled eeocccccere : x s OZ - wesc cerscece Cc prizes. oe Oats eraeeer g No. Dunbar, 1%s doz. .... > So. Gon Santos 7 Jack with co a a Ass't ii Qelad Dressing . ae Shoe Fair Succotash Fair... Slee sce sicee ~ on Ny io. aes : 25 Household oe tek 13 us ee a . seis cesses eee sac Good eee en et hoice Hane cease eeieles % ; or jack, with ‘ pty Dum na eslasi eS eed eee meer Bs soma (aa SR cba ccc ee le ee ee ea eerecccese , a * es eee Sul isk ee ae co ccc AMER RE SSCL BRM RG : cs Biacking shee. 10 BUTTER COLOR Fancy ee coc ccecce 95 Fair ee caibo Cough Drops Lady of wage 12 Snuff ing. ....... 10 Dandelion, 25c size .. 2 00 acta ay 2256 Choice ..... rene a ene an Sock Leap Y ausare Beene 30 BOGS sa enseveenenees. S ica ow sete eee eeceeeeee 20 Choice Mexican : Smith oO 16 pomon Biscuit Sauaie 7) Spices ....--.-..+-. 10 Paraffine, ao No ie. 1 50 re NUTS—Whole comes Wales ree ee ‘icking ..... bere ce oo" Tuna . Fair Guatemala Almonds, Tarragona Ane ee pag aes seeeee 10 T CANNED GOOD 4s, 4 doz. in Case Fancy .......... 77°! 35 monde Gairecona 20 =Mace Cakes ...... ae @ Table Sau 8 bs, 4 case 860 "2 oes soft shell D Macaro s+e+s 10 a 10 3 1b. Standards in 4am. in cae. Oe 7 wee: gis | Mand ca To 2 ee a No: a 90 ? . eo 3 Arte cae 6 cineca. 16 merce es ii, iz, 13 30 2.4.5.2... 2 75 CATSUP 5 60 26@80 Cal. No. [aa 14 Rey args kos 1 Twi boeeieccecesce. 2 ae Blackberries Snider’s pi 31685 Walnuts, Naples ié @18 Mol ow Peca 20 2h .... Snider’ pints ...... 2 85 wccccsccses, Q0upan al » Naples 16%@17 ol. Frt. Cookie, Iced Vinegar v Standard ian 50 2 90 er’s % pints .... 185 Gh Mocha Take ae ee a rae Honey Cakes Me eee 18 25 Acme ., CHEESE Shove Bean ........ 25@27 Pecans, “pl gad 18@14 ones Crackere oS Wicking ...... a @19 a. oe @.7 a ecans, Ex. Large oi Oreo Biscuit’ 11.221 3 Woodenware ii tit ane _ oe ee — 26@28 STG Penny Assorted . .... . rapping Paper .... etden oo @19 Fair . ogota No. 1 Spanish Eicae Mixed ........ 12 Y oe B Limburger 11... ois | 6 Eany. ...-....-..--s. a =, Peanuts... sage ors _ Priscllln Gees i Font Cte ..-.-.-.- 16 Standard peevereiee ne vosnee 0 @60 Spot M . iaricet; "‘Steaa Teas das Shened oF oh rig cyl Ce . : eae es Jo Goo @85 arket, Stro: % pac B ....0. 11% Raisin Gem wees ee 1m cocccecces 6 50 Pp Sago ... Puckai = ers : oY Sie Gan gernaen? 12% one 8 ’ . r cD New York Basis Filbert. Masten 7° @38 erees Asma. a ee re AM cesoss cave Swiss, Domestic na) spiced Snioed Jumbi eeccccce 6 2 % { ; $ April 5, 1916 : 6 me Su CH Sunar ae 7 IGAN T Sugar Crimp ........ 2 OFLAV ‘ice afters 10 } ORING mn x vce BS BE 8 N NB utter No. 1 ae Vani = C 8q B No » Ye Oz a No. 1 allow Seymour Round” pee oN ae eet eee aoa Round ...... 7 No 4, 2% = ag 85 eg @ 6 sm Sebccetiig aonee wceee 0 2 0. 8, ue on “signee aa Unwashed, Week’ @ 5 Hams, moked Meats 10 : arat as . at . er nw med. ams, 16-18 Pie as Galtines : a 2 jTerpeneiess a E 00 Gee fine .. O33 fon” 18-20 - 71444 i ewe, “wn 11 a Oyster 18 No. 2 7h 02. Lemon feds i cosets dried oo oN oe DS vanes 1650 F Ost BC Ovetenk é me t i. en .. 16 | 5D oe 90 California ‘Hams 29 @30 Mess, ag ec Oe Poste Mediuz N BC Oysters Square ee ao Panel 2 00 15Ib. pails, per doz foe ciuan Not i Scere 136 Formosa Chotce wee ne on Mint i pane loz. ..2 30 Bilea Hacc. No. 00 Ibs. ...... 15 5 | Wee <° ae $ Ss -- 8 ae 42. per 1 75 - pails, pail. 65 Mi a mame 19144@2 at 10 tbe » 50 Engl! o. 60 : Adora . pecialties Gr: FLOUR AND FEEt 1 75 ICE per pail 11 a pi Ham . Jatt aaa : eu aes 6 70 Congou, Ish i @se Neat and a read FEED Piper Ice tea ) con: 1. 12 @12% a ihe | Herring 1 75 Congou, Medium Mt t j Pestine rey: 1 00 P One oe a « jeern rey, piles Brands Bolog Sa “ 18 @24 10 Tbe. Japa eae 4 00 pty Fancy | sagas Festine «1.0.2.1... 1 75 urity P. er Wheat Brick, cance, any face 60. Live nea es 0 IDB. eeeeeeee eee 35 Fancy 60 Festino ose eeee ee. 1 50 Fancy § atent . Brick, ain ., avor 65 Br Soe 19 ee yy ee aS be 40960 ONE o.oo... i ia orig ......, 6 2 Rane ae 1 ankfort ... Ani SEEDS 5 oe, M eyion Miner i. See. i es Winara Cea 6 78 % JELLY = fea. ut i Vv, ork ae Sas Bkgu a ue ee =e 4 Dr. i ote A Ahern ee eas 1 00 Wizard E pbb Meal ; 00 % i in bbls. LASSES Sas 1% Caraway Sinpeng ttt es, Shote 23930 ve / a c . n er e . eslisees 6 aa ies 4 tore ftsoult Cow “ N 00 Walley” Git wiecewt, £8) ° per capped are ae Headcheese 1.7777! : cos Malabar 1 TOBACC y 40@50 pape uo aubsect Lin City aT ac ay aa Oe 16 ee Hemp. fossian rl 20 a. cut ceeen out’ notice. a de ae Ce Eg Bonele Beef Mixed an ae Bugle, 16 oz... Barrels or a PARVAR Graham can oe 7. Nottie ieee gee y Mustard, ares ‘6 Bugle, is om eeeeeee 1 MB eo oe 7 ae 8 ann _(. & s toe he eS “ra bows 0 Poppy ++... . 2 tee Patch, ae ee 54 Bone Meal ealth . 2 = a1 ce Hotties ac. doz. 1 oe % bbls. Pig’s Feet @25 00 ne. Sa 20 Dan ce W aind i “1 ss oo 5 Aiea Meal ce ae poles Ger ae. % b os HOE BL REI : n Pat oz 33 DF Le Meal ......... aa M co Uer 18 00 } he 0s Hand BLACK 10 Fast ch, 308. ||. il DRIED FRUITS Ds Vole nul en 5 P IN dz. 3 % b Ibs. coe 1 90 y Box, ING Ma os .. 62 i a. 59 vege eee Co. 2 30 er case cE MEAT 000 1 Ma a ea 2 00 Faces Hie. large 3 os 6 Hiawatha, 18 on: = si qvapor’ed es digt’'s R scent MO vacocen.. 2 e ee yes as 7; MMi . aa is. 3 5 H atha, : Evapor’ Choice Voigt’ oyal «+. 6 50 LASSE 5 codecs. O85 Her’s C 1 Polish 5 ay Fi 5e «ue (6 ed Fane bik @0s V igt’s Flouroigt ... 6 Fa New O Ss Kits Tri 0 rown P a, NoL Ower, 16 os. . 54 y bik @0' gist a eee Gi O08 Guo rleans re J em pe Scot os * wa? “ia Californ ponies ies ham ygienic Gra- 650 eee Kettle 4 bbis., 4 ae M. ch, in bl F Limit, Oe 86 . ; Watson-Higgi wade Good --. 45 % dbls., 0 Ibs. coee 90 accab adder Ojibw 16 oz. .. 2S eee Perfecti -Higgins “Milli; 5 50 Stock ae 38 Is., 80 Ibs. ...... 1 60 French af in ‘ase Sect ie Ojtbwa, 8 and 16 oz. 3 72 Corsican Citron : Tip bee Bee. Milling Co. OCI nanos n ee 35 Hogs, ean 3 00 mone fa face 35 Ojtbwa. 10¢ 3 = 2 aes Gdldan 6 Hoe 635 Bed He arrels 2c 4 o7 © Beet, per 1b. Bo so ” 43 +=Petosk e cee Ws : ms a ; x DA ey oa eG . 16% Kern's Sucee Flour | 2. Hed Eien, moo Beef, middles eet G3 a, Meee Vaan Petoskey Ghiet. ‘eu to Imported, i pkg. 12 Moan ee en aa, «Red Hen ue Be 215 Sheep ddies, set | 19@20 ; nglish Qo ie Peach YC nist re 3 38 our ate 7 a8 eee oe cet eeee é hee ia Worden ge 5 25 MU ne 1 95 Uncolored E 1 ae Wh PICES . 4% Red Bell, 16 foney, Se 5 a Muirs—Choice, 26 Quaker, cost aigpienad a % Ib. 6 er eee 95 Solid rae Butter! 1 35 Allspice, pa Spices ao dn 3 a Fancy, Peel 28D. 17 Quaker, cloth ....... 6 2. mo... 1 Country Rolls’. 12% @) Allspice, lg iaica, . .9@10 face “tu wo 1 92 aney, Peeled, 2016. th “Vea Stacy anaes 2 Bae: a ee ‘ é Is. 13 *@is Cassia, + 1 Garden G1 Sweet Cate, ue, os ; ak C: oigt M heat ulk, 2 gal. kees 1 10 Cor anned Ceres, Conte .. @24 eet Cube. Se a 4 ta : co - 7 a i illing Co Bulk, 5 al. kegs 1 @120 © ned Beef, Meats Cassia, 5c n .. 14@1 Swee Cuba, 10c |" a7 ae ‘Ameries Worden Grocer | 6 75 Stuffed, gal. kegs 05@1 16 orned_B 2 Ib. Ginger, A pkg. dz oY fe Gary so *t 6 : ge, Amer mss. orden 136%. 3 5 1 00@ Roast eef, 1 Ib. . 450 Ging: frican - @35 eet Cu ft e 95 ; ican - 183% Americ Grocer C tuffed, Oz. 110 R Beef, ‘ 2 2. @ Sw bay 1 ‘in 4 2 Sa ois an © 0. St 8 oz. ecacces oast B 2 Ib. . 2 40 face, P. in 9% eet Bu Df, 50 : Cluster, Ralsins 13% Ameri an Eagle uffed, 14 oz... 90 Pott eef, 1 aa Vi woe 14 aos . aa int ican Bagle, BS 6 26 Pitt of. 12 ed M tb. 50 xed, N eee % Bur c L& Loose inuscatels, - 2 26 oe Gack - 6 rH Pitt on (not stuffed)” 2 3 pee “Ks mo Mixed, a ay oecnt Burley as e 8 ps : usc * Cr. oprin e S 6 06 aneenitad eae ed Meat Ham xed, 5c Ra woes oy @ sg ist . ‘- | 8 starenpat®! Beer 03 Buneh 10am oo 2m Dea et Ee «ee oe eis ict Mist # on. ste ; allforn 4 @9 Golae es: mon ge se ce one 0 Fl Meat, tole. Pe is ene O35 Tee Te ae ad : 90-100 2 la Prunes W aen Horn bakers 6 25 Queen, M a 135 D lavor, ¥% Ham 0 p pper, Black 10 .. @30 TM! r, 5c eves. @ ge 25 BD bes t isconsin RB bakers 6 15 oz oc 2 25 eviled M AS. epper, White |__- @09 ger, 25c can: 76 | é e it a0 ae ae 053) @ Rss 19 Flav eat, Hi . 4 Pepper lite. V ae Inele D: cans - 6 00 i i0- 80 25 Ib. boxes 1@ 7 in Aye 35 ueen, Mammoth Penyor,, 48 am poe aren L1. @28 heels feu cece a4 ij 60- 70 25 ib. boxes ..@7 Ce Judson Grocer Ci . 70 , Mammoth, 2! oe toe ae ae bie Cayenne. @2 © Daniel, 1 tb. | ° & : Se pis udaon Groce Go’ er oe tted gue, eee 90 Pur ungari @22 el, 1 ‘ a 10. $0 25 i cence @ 8i4 i | 8s ee olive Ghow. $ dos . ed Tongu “4s . 4 Alls e Ground an A P om ..§ 3 4 40- 50 a5 Ib. box 1.@ 3% ¢ resota, GR 69 ee ae bw © aon 5 75 oa 3 Al nee wae ta oe o 6 ; 25 Ib. k es ..@ 8% Godot ee > 90 cs. Fa RICE ce 90 oves, Z atca @ Aone. vy. 16 0 . pote 4 ee 6 80 PEANUT BUTTE Mey. E Cassi: zanzibar .. @12 D 10 eos, : B “Red Band B ne Columbian Mio” Ib. at ee “ procen we tl ae Ginger oo ro oa rummond Nat. 1 a “= 5 aby and Br. word tates 6 14 bre rand en... Se Wace a ie iL 96 pe ne . : wa and Wingold, 3 Sn Grocer « 75 ib. Abr Mo Brand ROLLED 0, 3 6% Nutm enang .... @18 ine wee eee eee i co. 10 Ib. e pail cele LO Ro OLLE %@4 Pe egs .. | en nae a a 7 pl B case lots, 5 240 Wingold ae lon l 23 fibre pa Ss :..- f . led roe Cae a ee 00 &B oz. af, eee os is a ils . 10% Stee Avenn: Ss P . Blacl -.. @35 atile A ee case lots lots, 5c le 359 Wingold a8 cloth ae tb. Jars : tees iW” eel Cut, 100 1 bbls. 5 epper, W Se aa Brac x. aoc. ae FARINA 10¢ less - % Wingold, 28 Cloth @ 9b 7 tin p: doz. . Monarch, - 100 Ib. sks 5 80 Pepper, ite |... @ 24 BI er, 6 and 12 th. ean 4 a eo ( 20 oF: pails, 1 d -2 30 Mor 1, bbls sks. 2 90 Pa , Cayen <<. @Sz g Fou 12 tb. . 323 Ss GOO ingold, 4s paper oo jars, 2d oz. 30 march, 90 ib sie. eu prika Hun ie a Boot io G ndia .. Mas , S., per 90 © Kegs se. pf 28 10 acks bs 40 aro, oa De 4 a 4 Germany faci 8 ee Pas ee cai BR Bebe oe ee « Emre eB * roken pke. 8 if tops, ° 0 aoe harrels aes 17 00 tb. = ae ye 5 Bl oe aple a iis fe ee » Bro. 22 5 gallon kegs ...... ae 40 ue Karo Woh 14 M i aa rae “an ee Cox's, : - large 1 : Clay, N sibes 3 50 . Th. aa/areaw 20 age ce He 6 1 oe ii Nobby Widow. 12 Pn 2 a ee : z. ++ 145 » No. 8 jareaw Red Karo, 1 a un Pearl, $e phen. Ss Knox's sparing, a ee Clay, T. (216, per box 1 75 me. dairy ts _ * ge ces Hh pe ve Boe nute, 2 ats., per do: 25 noes rkling, a sete eeeseee nt 60 56 Ib olar R gs 20 oy Ne cee ce ce eache aa Pons 82 Wein’ FacKCe! gg Minute, ats, E, gril 90 No. SH Mentone tos go 56. sacks nen Red esis, No. 39 Ga. 3 50 Pie iat & ie 3 (4 a ee inute, 2 Gt. 3 doz. 8 Ne ik Beet oaete ei oon 24 Red Karo, 0. 2%. ada. 2 16 Piper Hees fad . ise to 2 in, cteeeees ? Getera” - a con 8 28 ae ree Pacer assorted 1 2 eauel wine : 1 Red Karo, No. “6 * 2 10 Palo, Holdsteck, ‘= oe 4 é Mite siin |) seeeee Oxford. o.2-+5. - 1.2 50 ” 672, Speci: am’d 1 , ae te . apie Polo, ist n.68 ea ymouth Rock, Pho No. » Special 50 le ee can Cro per d : * sin cee ae H plymouth Becks Phos. 125 No. 808, Bic Satin fin! 2 00 SALT FISH a oe ea anew ee ane z aoe ese oe ao GRA lain 0. 632 cycle ...... Large Cod Bair .-2--nseeeenasee 8 sent wee 2 eoatan B IN 90 poo aes sarge, wh Ch ee pear er, 48 ‘ No. 1, Gorton Lines 20 hieemene BAGS ae ee = a We is: as sole neteeeeey 20 Spear Hea a. Ae ; : No. 2 et .. oe 18 s, 2 do Pol or bricks .. @ 7% Guare as car Hes ae No. 3, oe. 6 Sa Herbs 19 Mee TG ollock .. s ...9@18 2 Ss, doz. cai unch Sq. Dea ad, OZ. -. 4 No. & is a ° Hops 1...) eee Eee slens Stri Smoked Sali @ 5% Hatten te SAUCE: 6 00 otar, 6 a “ & 28 tb. 47 No. B18 feet serene 10 Lael eave“. aaa. 1B Shot oo Le diac ri ga " « Standard Navy, 7%, % is 0. 6 Bee enna ee 15 fort Cc ed POT cenips Habu ee (oon 26 andard Navy, a No. 7 16 feet 11 H Lave: cesses | 0 Bean ut Clr 200 @24 00 Strips Halibut ae duced 2 antes y as me ae 18 stem > 2 ae sneer a: 17 o@210 © ee Un TEA wien tae 6 ana 12 t 84 No. 9, * pie ene i Green oo es PELTS P ee Glear 24 Seas 09 Sa tees : Medium. aes 7s | a a oe i Q wet r . ao. ig ec eeeee ee Y and coee oice eee e 2 eepen Linen tices 20 Cured, Lo 2 eter eas r sar Paily pets 26 @0 Yr. M. Bi "hoop, bole: hone oe naa All Red, 5 Scrap 24 Th. 31 x = laa ured, No. a Sig SPB Salt M : Y. M oop % bb B sket-fired — 36@ a. G . ‘ Large ae ny . go Galfski ee 17 allies .. eats eae . tubs . 2 @12% Med. Fat Spli ¢ ngs, 9 eee 4 i is fe, per oe — = a une vovadvance. 3 Laborador Split 200 Ibs 8 00 M wer pkgs. 12918 fener ane Be i ig pines | a ae ene F Sa G ewe in ce wione Toes Mall tgs ge one um mit ane & Reay OMAN More Giese ae a es D a 2 P e, Fan .. 35@40 TM a - pails ance 7 ing Su cy .... P mes, i 86 sm. pals advance y a a oe bh: fy pale ch fro. 5 80 ...advance 1 2 26 Ping a a soe Beg Dang. Se, ‘4 gro. 5 1 . c . aan Heads 45@50 Soranaty. | Scrap, Se 4 «2 WOOGe coc. ee. . 28@80 zankes om Ne As 4 -- SQrd Maa Handle — 202. 5 ie cney Scra: rp Yer 6 D. bo wns BT Yee eS RANE RTE ATT SAAT 1 reine eameoeanaiaiiers 48 MICHIGAN TRADESMAN lia SPECIAL PRICE CURRENT 15 16 a 12 Smoking All Leaf, 2% & 7 os. 380 BB, 8% oz. .......... 6 00 BB, 7 Of. .......... 12 00 BB, 14 - Le ecek ee. . _ Badger, OM oeceee ee Badger, 7 oz. ........ 11 52 Banner, 5c .......... 5 76 Banner, 20c .......... 1 60 Banner, 40c .......... 20 Belwood, Mixture, 10c 94 Big Chief, 2% oz. .. 6 00 Big Chief, 16 oz .... 30 Bull Durham, ic .... 5 85 Bull Durham, 10c .. 11 52 Bull Durham, lic .. 17 28 Bull Durham, 8 oz. .. 3 60 Bull Durham, 16 oz. .. 6 72 Buck Horn, 5c ...... 5 76 Buck Horn, 10c .... 11 52 Briar Pipe, 5c ...... 5 76 Briar Pipe, 10c .... 11 52 Black Swan, 6c .... 5 76 Black Swan, 14 oz. .. 3 £0 Bob White, ic ...... 6 00 Brotherhood, 5c ...... 6 00 Brotherhood, 10c .... 11 10 Brotherhood, 16 oz. 5 05 (Carnival, Bc ........ 5 70 Carnival, % oz. ...... 39 Carnival, 16 oz. .... 40 Cigar Clip’g, Johnson 30 Cigar Clip’g, Seymour 30 Identity, 3 and 16 oz. 30 arby Cigar Cuttings 4 50 oe ans Cubes, 10c 90 Corn Cake, 14 oz. .... 2 55 Corn Cake, 7 oz. .... 1 45 Corn Cake, 6c ....... 5 76 Cream, 50c pails ..... 4 70 Cuban Star, 5c foil . 5 76 Cuban Star, 16 oz. pls 5 72 sips, 100 .......... 10 39 Dills Best, 1% oz 79 Dilis Best, 3% oz 17 Dills Best, 16 oz. 73 Dixie Kid, Se ......-. 4k Duke’s Mixture, 5c .. 5 76 Duke’s Mixture, 10c ..11 52 Duke’s Cameo, 5c .... 5 76 Drum, 5c ...... seesece BD ED F. F. A., 4 oz. ~- 5 04 mw AL, 7 OZ: ... 11 52 Fashion 5c ....... 6 00 Fashion, 16 oz. ...... 5 28 Five Bros., 5c ....... 5 76 Five Bros., 10c .....10 53 Five cent cut Ph:g .. 29 FOB 10c ..........11 62 Four Roses, 10c .... 96 Full Dress, 1% oz. .. 12 Glad Hand, 5c ....... 48 Gold Block, 10c ......12 00 Gold Star, 60c pail .. 4 60 Gail & Ax Navy, 6c 5 76 Growler, Sc ........0- 42 Growler, 10c ......... 94 Growler, 20c ........ 1 85 Giant, BC ...ccscccooe 6 16 Giant, 40c .......... 3 72 Hand Made, 2% oz. .. 50 Hazel Nut, 5c ...... 5 76 Joney Dew, 10c ....12 00 wnting, GC .......... 38 be oes. sence 0 a0 1X i. in patie ...... 8 90 Just Suits, 5c ........ 6 00 ust Suits, 10c ...... 12 00 fln Dried, 25c ..... 2 45 King Bird, 7 oz. .... 2 16 ng Bird, 10c ...... 11 52 ng Bird, Sc ........ 5 76 in Turka, 6c ....... 5 76 Little Giant, 1 Ib. _ 328 ucky Strike, luc 96 Redo, 3 oz. ...... 80 Le Redo, 8 & 16 oz. 38 Myrtle Navy, 10c ....11 52 tiyrtle Navy, 5c ..... 5 76 aryland Club, 5c ... 50 Mayflower, 5c ....... 5 76 Mayfiower, 10c ...... 96 Mayflower, 20c ...... 1 92 igger Hair, 5c ..... 6 00 igger Hair, 10c ....10 70 Nigger Head, 5c .... 5 40 Nigger Head, 10c ... 10 56 Noon Hour, 6c ...... 48 Old Colony, 1-12 gro. 11 52 Qld Mill, Sc ......... 5 76 Qld tinglish Crve 1%o0z. 96 Old Crop, ic ........ 5 76 Old Crop, 25c ....... 20 P. S., 8 oz. 30 Ib. es. P. §., 3 oz., per gro. 5 Pat Hand, 1 oz. ...... Acetic Seal, 1% oz. tterson Seal, 3 oz. .. 96 Patterson Seal, 16 oz. 5 00 Peerless, 5c ....... - 5& 76 Peerless, 10c cloth ..11 52 Peerless, 10c paper ..10 80 Peerless, 20c ........ 2 04 Peerless, 40c ..... -.. 4 08 Plaza, 2 gro. case ....5 76 Plow Boy, Sc ....... 5 76 Plow Boy, 10c ...... 11 40 Plow Boy, 14 oz. .... 4 70 reore, 10e _.......... 1 93 Pride of Virginia, 1% 77 Flint, 7 ov. Goz ...... 05 Queen Quality, 5c .... 48 Rob Roy, 10c gross ..10 52 Rob Roy, 25¢ doz. .... 2 10 Rob Roy, 50c doz. .... 410 S. & M., 5c gross .... & 76 13 = Rob Roy, 5c foil .... 5 76 S. & M., 14 0z., doz. ..3 20 Soldier Boy, 5¢ gross 5 76 Soldier Boy, 10c .... 10 50 Siac. oe (2. 5 76 mee, We 11 52 Stag, 8 oz. glass .... 50 iar, 9c glass |). |. . 8 40 Soldier Boy, 1 tb. .... 4 75 Sweet Caporal, 1 oz. 60 Sweet Lotus, 5c .... 8 76 Sweet Lotus, 10c ...11 52 Sweet Lotus, per doz. 4 60 Sweet Rose, 2% oz. .. 30 Sweet Tip Top, 5c .. 50 Sweet Tip Top, 10c .. 1 00 Sweet Tips, % gro...10 08 Sun Cured, 10c ....... 98 Summer Time, 5c - 5 76 Summer Time, 7 oz... 1 65 Summer Time, 14 oz. 3 50 Standard, 5c foll .... 5 76 Standard, 10c paper & 64 Seal N. C. 1% cut plug 70 Seal N. C. 1% Gran... 68 Three Feathers, 1 oz. 48 Three Feathers, 10c 11 52 Three Feathers and Pipe combination .. 2 25 Tom & Jerry, 14 oz. 3 60 Tom & Jerry, 7 oz. ..1 80 Tom & Jerry, 8 oz. .. 76 Turkish, Patrol, 2-9 5 76 Tuxedo, 1 oz. bags .. 48 Tuxedo, 2 oz. tins ... 96 Tuxedo, 20c ......... 1 90 Tuxedo, 80¢ tine .... 7 45 Tinion Leader, Union Leader, pe coll 5 76 10¢ pouch ..........., 52 Union Leader, ready CR es 52 Union Leader 50c box 5 10 War Path, Se ...... 6 00 Wer Path, 20c ...... 1 60 Wave Line, $ oz. .... 40 Wave Line, 16 oz .... 40 Way up, 2% oz. .... 5 7 Way up, 16 oz. pails .. 31 Wild Fruit. 6e ...... 5 76 Wild Fruit, 10¢c ...... 11 52 Yum Yum, Ge ........ 5 76 Yum Yum, 10c ...... 11 52 Yum Yum. 1 Th. doz. 4 80 TWINE Cotton, 8 ply ...0. 223 25 Cotton, 4 ply... ...3.. 25 Jute, 2 ply .....-. Ss 14 Hemp, 6 ply ......... 13 Flax, medium ....... 24 Wool, 1 Th. bales ..... 10% VINEGAR White Wine, 40 grain 8% White Wine, 80 grain 11% White Wine, 100 grain 13 Oakland Vinegar & Pickle Co.’s Brands Highland apple cider 20 Oakland apple cider .. 16 State Seal sugar Oakland white picklg 10 Packages free. WICKING No. 0, per gross ...... 35 No. 1, per gross .... 45 No. 2, per gross .... 65 No. 3, per gross .... 80 WOODENWARE Baskets MBushels ............. 1 00 Bushels, wide band .. 1 15 Marcet -) 0 40 Splint, large ........ 400 Splint, medium ...... 3 59 Splint, small ........ 3 00 Willow, Clothes, large 8 00 Willow, Clothes, small 6 25 Willow, Clothes, me’m 7 25 Butter Pilates Ovals % Th., 250 in crate .... 35 % Th., 250 in crate .... 35 1 Ib., 250 in crate ...... 40 2 tb., 250 in crate ...... 50 3 Tb., 250 in crate ....., 70 5 T., 250 in crate ...... 90 Wire End 1 Tb., 250 in crate ...... 35 2 th., 250 in crate ...... 45 3 Tb., 250 in crate ....., 55 5 1, 20 in crate ...... 65 14 Churns Barrel, 5 gal., each .. 2 Barrel, 10 gal., each 22 Clothes Pins Round Head 4% inch, 5 gross seas Cartons, 20 2% doz, bxs Egg Crates and Fillers 40 55 60 65 Humpty Dumpty, 12 dz. 20 No. 1 complete ....... 40 No. 2, complete ...._.! 28 Case No. 2, fillers, 15 SCIS --.05-.45...,.. 2 85 Case, medium, 12 sets 1 tE Faucets Cork lined, 3 in. ...... 70 Cork lined, 9 in. 80 Cork lined, 10 in. 2.1 )., 90 Mop Sticks Trojan spring ......,. 90 Eclipse patent spring 85 No. 1 common eo eesc.. SD No. 2, pat. brush holder 90 ideal No.7 - 9 12%. cotton mop heads 1 30 Palls 10 qt. Galvanized sees ie 7D 12 qt. Galvanized woes 6 00 14 qt. Galvanized Peres 25 bre 3 00 Toothpicks Birch, 100 packages .. 2 00 ideal: 0 85 Traps Mouse, wood, 2 holes -. 22 Mouse, wood 4 holes er) 10 qt. Galvanizea sooe 1 55 12 qt. Galvanized .... 1 70 14 qt. Galvanized .... 1 90 Mouse, wood, 6 holes .. 70 Mouse, tin, 5 holes . 65 Rat, wood ... 00.17 80 Ret spring ... |: 75 Tubs No. 4 Fibre ...... | 16 50 No. 2 Mibre 15 00 No. 38 Mibre 13 50 Large Galvanized .. 10 00 Medium Galvanized .. 8 50 Small Galvanized ..._ 7 50 Washboards Banner, Globe ......, 3 50 Brass, Single ...... | 5 25 Glass, Single ........ 3 60 Double Peerless ...,. 6 50 Single Peerless 4 60 Northern Queen 5 00 Good Enough _.... || 4 65 Universal 92... 2. 4 75 Window Cleaners m2. in 5 corer reece. & 65 aa an <-.. 2 85 te eee 2 30 Woed Bowls 13 in. Butter ......... 1 78 15 in. Butter ........ 2 69 17 in. Butter ........ 4 76 13 in: Butter ......... 7 60 WRAPPING PAPER eg Manila, white .. 4 ibre, Manila, colored No, 1 Maniia ...... | 4 Butchers’ Manila ..., 4 Wax Butter, short c’nt 10 Wax Butter, full e’nt 16 Parchm’t Butter, rolls 15 YEAST CAKE Magic, 3 doz. Sunlight, 3 doz. ...... Sunlight, 1% doz. .... Yeast Foam, 83 doz. Yeast Foam, 1% doz. CIGARS % --1 15 85 Johnson Cigar Co.'s Brand Dutch Masters Club 70 09 Dutch Masters, Inv. 70 00 Dutch Masters, Pan. 70 00 Dutch Master Grande 68 00 Little Dutch Masters (300 lots) ........ 00 Gee Jay (300 lots) ..10 00 El Portana ......... -83 00 SC We 32 00 Worden Grocer Co. Branas Canadian Club Londres, 50s, wood Londres, 25s tins Londres, 300 lots TELFER'S 2x COFFEE DETROIT Uo Jamo, - tin... 8) Eden, 1 th. tin ........27 Belle Isle, 1 tb. pkg. Bismarck, 1 tb. ome = Vera, 1 Th. pkg. .... Koran, 1 th. pkg. .... 22 Telfer’s Quality 25 .. 19 Mosan 0. .55.:..0..5. 48 Quality, 20 ....... ase 46 W. J. G Dea |...) (37 Cherry Blossom Tea 37 Telfer’s Ceylon ... 40 AXLE GREASE 1 Tb. boxes, per gross 8 70 3 Tb. boxes, per gross 28 10 BAKING POWDER kh. C Doz. {n case ... 85 in case .. 1 25 in case .. 2.00 50c, 2 doz. plain top ..4 00 80c, 1 doz. plain top 6 50 10 Ih. % dz., pln top 13 00 All cases sold F. O. B. jobbing point. Special Deal No. 1. 12 doz. 10c, 12 doz. 15c, 12 doz, 2be 2 49 Barrel Deal No. 2 a each 10, 15 and 10c, 4 doz. 15ce, 4 duz. 25¢e, 4 doz. 20 w Dees 32 80 With 4 dozen 10c free % Barrel Deal No. 8. ag each, 10, 15 and a Ceo eet e -.. 24 60 With 3 dozen 10c free. Half-Barrel Deal No. 3 doz. each, 10, 15 and O00 eect uss ae With 2 doz. 10c free. All barrels sold F. O. B. Chicago. ~ Royal 1@c size .. 90 %i cans 1 85 6 ex cans 1 90 %ld cans 2 50 % ib cans 3 75 1%) cans 4 86 3Ib cans 13 @@ 5Ib cans 21 50 Roasted Dwinnell-Wright Brands FEE ETC hid White House, 1 Ib. ....... White House, 2 ib. .._.... Excelsior, Blend, 1 lb. Excelsior, Blend, 2 lb ..... Tip Top Blend, 1 Ib. Oval Blend fof. Royal High Grade Superior Blend oo Boston Combination ...., Distributed by Judson Grocer Co., Grand Rapids; Lee & Cady, Detroit: Lee «& Cady, Kalamazoo: Lee & Cady, Saginaw: Ray City Grocer Company, Bay City; srown, Davis & Warner, Jackson; Gods- mark, Durand & Co., Bat- tle Creek; Fielbacn Co., Toledo. SALT ue ~~ NEVER CAKES GR HARDENS ‘Mortons: SALT Cy, Morton’s Salt 14 2 1 70 b case lots ... 1 60 SOAP Detroit Soap Co. Queen Anne, 100 cks. 3 30 Queen White, 100 cks. 3 90 White Fleece, 50 cks. 50 White Fleece, 100 cks. 25 White Fleece, 200 cks. 2 50 Ww bo FITZPATRICK BROTHERS’ SOAP CHIPS White City Tip Top No. 1 Laundry 88% Dry.. Palm Soap 88% Dry .. The Only (Dish Washing). . (Caustic)...... 00100 0610 416 0s ob 6 6 CT 200 050 019 006 eis) s 65.6 sss see eer rcns ee ecco cence SEND FOR SAMPLES Gowans & Sons. Mystic White Borax 0 Oak Leaf, 100 cakes Railroad, 120 cakes Lautz Bros.’ & Co. [Apply to Michigan, Wis- consin and Duluth, oni, Acme, 70 bars ...... 30 Acme, 100 cakes, 5¢ sz 3 4) Acorn, 120 cakes se 2 40 Cotton Oil, 100 cakes § 06 Cream Borax, 100 cks 3 4) Circus, 100 cakes 5e SZ 3 7p Climax, 100 oval cakes 3 6, Gloss, 100 cakes, 5e sz 3 40 Big Master, 100 blocks 3 99 Naphtha, 100 cakes +. 3 90 ) Saratoga, 120 cakes se 2 40 ] 4 Proctor & Gamble Co Denon 3 20 Pyouy, 60g 51 1 00 Ivory, 10 oz. 7 Star 335 Swift & Company Swift's Pride ....... 2 85 White laundry ...... 3 ro Wool, 6 oz. bars tees 2 BS Wool, 10 oz. bars ..) 4 50) Tradesman Company Black Hawk, one box 2 50 Black Hawk, five bxs 2 40 Black Hawk, ten bxs 2 25 Scouring Sapolio, gross lots Le) 9) 50 sapolio, half gro, lots 4 95 Sapolio, single boxes 2 40 Sapolio, hand ........ 2 40 Scourine, 50 cakes te 1 RO Scourine, 100 cakes helo. oO) Queen Anne Scourer 1 80 Soap Compounds Johnson's Fine, 48 2 2 95 Johnson's XXX 100 se } Rub-No-More 3 O'Clock 3 50 Nine WASHING POWDERs. Lautz Bros.’ & Co. [Apply to Michigan, Wis- consin and Duluth, only] Snow Boy 100 pkgs., 5c size > 75 60 pkgs., 5c size ..._2 40 48 pkgs., 10c size us 75 24 pkgs., family size ..3 2u 20 pkgs., laundry size 4 00 Naphtha 60 pkgs., 5c size ..2 40 100 pkgs., 5c size oo 4D Gold Dust 24 large packages ....4 30 100 small packages ..3 $5 Queen Anne 60 5c packages ...... 24 packages Oak Leaf 24 packages 100 5c packages ..... 2 id BBLS. Trt tts cece seeeceeesee+ee 210 Ibs......Se per Ib. ---250 lbs......4c per lb. -.-225 Ibs......5Mc per lb -++--800 Ibs... . 6c per Ib. Five Cent Cleanser Guaranteed to Equal the Best 10c Kinds 80 Cans......$2, 90 Per Case SHOWS A PROFIT OF 40% Handled by All Jobbers Place an order with your jobber. factory return same at our expense.—FITZPATRICK BROS. If goods are not satis- FOOTE SJENKS’ Killarney (ped%*"?.y) Ginger Ale (CONTAINS NO CAPSICUM) An Agreeable Beverage of the CORREC Supplied to Dealers, Registered Trade- A Partial List of Authorized Boftlers: T Belfast Type. Hotels, Clubs and Families in Bottles Having A. L. JOYCE & SON, Grand Mark Crowns Rapids and Traverse City, Mich.; KALAMAZOO BOTTLING CO., Kalamazoo, Mich.: KILLARNEY BOTTLING CO., Jackson, Mich. oem ee AReairine ty 1916 (oman > 50 vw iw iw t~ t 5 8) 40 10 Si SU 00 85 50 is- ly] 40 20 00 40 75 30 10) (5 April 5, 1916 Advertisements inserted under this head for tw continuous insertion. No enarge Jess than 25 cents. Cash must accompany all orders. MICHIGAN TRADESMAN 49 USINESS-WANTS DEPARTMEN o cents a word the first insertion and one cent a word for each subsequent a BUSINESS CHANCES. _ Crispette Machine—Complete outfit at bargain. It’s a money maker; also two auto trucks % and 1% tons. John Ss. Diffenbaugh, Monmouth, Illinois. 992 For Sale—Plumbing and _ tin shop equipped with squat shears, cornice brake, light hand machines and $800 stock, located 25 miles from Chicago. Address H. T. Mitchell, Lemont, Illinois. 993 Wanted—A harness repair man to open a harness repair shop and shoe shop in Vicksburg, Mich. This village of 1,800 people is well equipped with a harness sales room, but has no harness repair man whatever. Address J. F. Follmer, Vicksburg, Michigan. 994 Grocery Stock For Sale—Old estab- lished trade. Good location in growing town of 600. Invoice about $4,000. Can reduce $1,000 or $1,500 in 10 days if de- sired. Address E. M. F., care Trades- man. 995 For Sale—Latest improved McCaskey Register. Will hold 400 accounts. Very reasonable. Also special printed sales books at a guaranteed saving. Address Embry Sales Book Co., Louisville, Ken- tucky. 996 Step in old established prosperous store. On account retiring Tyrolers Em- porium, St. Louis, Michigan, will be for sale after April 10. Small eapital will Secure this rare opportunity. Investigate. : 997 Millinery Store For Sale—Fresh stock. Exclusive sale Gossard corsets. Royal society fancy work, art embroidery. Es- tablished trade. Fine location. Enquire G. B. Wright, Eaton Rapids, Mich. 998 Garage For Rent or Sale—Will rent modern garage, town of 2,000; excellent farming community; best location; good trade. Will sell accessory stock. Other business requires our personal attention. Address Kuempel Bros., Guttenberg, Ia. 999 ee To Trade—Splendid stock and grain farm near Lansing for stock of merchan- dise. Address Lee Thomas, Wentworth Hotel, Lansing, Michigan. 1 Exchanges of Stocks of merchandise a specialty. : Stauffer, Real Estate & Merchandise Agent, Jackson, Michigan. 2 For Sale—Drug stock, fixtures and real estate in small but prosperous town in best farming and dairying section in Cen- tral Michigan. One side line alone pay- ing $1,000 per year. Best of reasons for Selling. A snap for a live druggist. $3,500 cash, balance easy. Address G., care Tradesman. Wanted—By a sober and capable me- chanic, a location in thriving town of 5,000 to 15,000 inhabitants, for a plumb- ing and _ heating shop. Would consider buying an established business. Address E. B. Rockwell, 33 Michigan St., N. E., Grand Rapids. 991 Wanted—To hear from owner of good business for sale. State cash price and particulars. F. Bush, Minneapolis, Minnesota. 898 For Sale—Good clean stock of drugs and stationery in town of 12,500. Busi- ness established 40 years. W. H. Oakley, Administrator, Ishpeming, Mich. 984 For Sale—A snap in small business property at Baldwin, Wis., if taken at once. Brick building 20x 40, lot 37 x 100, best located lot in the city, with stock and fixtures all for $2,200. Business has been in constant operation for 35 years, and on account of sudden illness, must be sold. Ask any traveling man visiting Baldwin. Don’t delay this. Address Lock Box 77, Baldwin, Wisconsin. 985 If you want to know how $11 wisely invested may make you a fortune, ad- dress Frank P. Cleveland, 1100 Adams Express Bldg., Chicago, Illinois. 952 For Sale—Stock of merchandise known as Peoples 5 and 10 cent store. Rent, per month. Stock will inventory about $3,800. Will sell for cash or trade for good farm. A. B. Hedrick, Hastings, Michigan. 979 For Sale or Exchange—Good 240-acre farm in Lapeer county. Located on Flint & Lapeer improved wagon road—5 miles from Lapeer and 1% miles from Elba. Would take residence or other income property as part payment if located in Lansing, Jackson, Detroit, Battle Creek, Kalamazoo or Grand Rapids. Easy terms on balance. Address O. M. Mc- Laughlin, Nashville, Michigan. 980 Hotel For Sale—Park hotel, Algonac; good bar in connection; would consider $3,000 in trade if right. M. E. Dickinson, Algonac, Michigan. 74 For Sale—A good paying drug stock and fixtures of approximately $3,000 in a city of 18,000 population, business section, excellent location; terms may be made satisfactory; business now carried on by administrator. Full particulars to Anyone meaning business. Max Kahn, 417 Moffat Bldg., Detroit, Mich. 982 For Sale—Best grocery business in Boyne City, Michigan. Reason, too much work. Don't answer this if you are afraid of work. Address O. H. Burlew, Boyne City, Michigan. 983 For Sale—Clean $4,000 stock hardware, plumbing and tinning in connection in live town and good farming center. Good reasons for selling. Bargain if taken at once. Address No. 990, care Tradesman. 990 For Sale For Cash—$10,000 stock dry goods and notions. With an established trade at 25 per cent. discount for quick action. Would either sell or lease build- ing the best corner location in town. Lo- cated in one of the fastest growing coun- ty seat towns in the State and in the heart of the biggest lumber and naval stores manufacturing section of the State. Good schools, churches, water works, sewerage and cement sidewalks, Cheap freight rates by rail or boat. If inter- ested and mean business, address, Box 108, Panama City, Florida. 975 For Sale—Stock of general merchan- dise consisting of clothing, shoes, dry goods, groceries, etc. Stock will invoice about $18,000. Location, growing town in Wisconsin tributary to Minneapolis and St. Paul. Will give terms on part. For particulars address, The Minnesota QLoan and Trust Company, Trust Dept., Minne- apolis, Minnesota. 976 For Sale—Meat market located in Southern Michigan town of 1,600 popu- lation. Market fully equipped, refriger- ator plant, etc. Address No. 929, care Michigan Tradesman. 929 For Sale—Owing to a dissolution of partnership we offer our $3,500 stock of hardware in one of the most progressive new railroad towns in the Thumb district. This is an_ exceptional opportunity. Grimes & Waterman, Peck, Mich. 894 Special Sales Promoters. Stocks re- duced or sold entirely. Green Sales Co., Jackson, Michigan. 967 Wanted—Information regarding good store for sale. Send description and price. R. G. List, Minneapolis, mer For Sale—To close estate, two-story brick store. For quick sale price $5,000. Central location. Exceptional business opening for laundry or any other line of business. No vacant buildings. In city of 10,000. Address S, care Michigan Tradesman. 960 To Exchange—Farm of 145 acres near a thriving town for stock of general merchandise or dry goods. Not a farmer but in the dry goods business. Address No. 963, care Tradesman. 963 Good opening for harness and _ shoe- maker and repair shop at Dorr, Michigan. Address Dorr Business Men’s Associa- tion. 971 Typewriter Wanted—I will trade for a good second hand _ typewriter. Fred Westall, Sumner, Illinois. 932 Floor Shirt Case Wanted—I will trade for a good second hand floor case for shirts. W. E, Spencer, Newton, a 933 For Sale—Grocery stock and fixtures on account other business. Situated in Cedar Springs. Michigan. Excellent lo- cation; stock clean and new. Will in- ventory about $1,000. Address Box 147, Cedar Springs, Michigan. 852 Will pay cash for whole or part stocks of merchandise. Louis Levinsohn, 101 Center Ave., Bay Citv. 757 For Sale—In_ Centreville, Michigan, county seat of St. Joseph county, stock groceries and notions $7,500. Business established 38 years. Modern building 26 x 80; warehouse 20x40. Good school, 4 churches, knitting mill, electric light and water works. A going business and a money maker. Am selling out because have been 50 years behind the counter and want a rest. Pay anybody’s expenses both ways if don’t find as represented. H. J. Hampson, Centreville, St. Joseph County, Michigan. 803 For Rent—Retail store. One of best Safes Opened—W. L. Slocum, safe ex- locations in Dayton. Address United pert and locksmith. 1 Ionia Ave. N. W., Brethren Publishing House, Dayton, Grand Rapids, Michigan. 104 Ohio. 939 Shoes—We are stock pa of - kinds . . f shoes, large or small, parts of or any For Sale—One Landis harness machine os in good condition with both foot power kind of merchandise. Largest DISCS paid. Write at once. Perry Mercantile and power attachments. $110. JF. EB. c r : china. Esch, Honor, Michigan. 953 0., 524 Gratiot avenue, Detroit, —_— For Sale—A good paying soundly es- tablished painting and decorating busi- ness; low rentage; store right on main street; population, 3,700. For particulars apply to Box 433, Harvard, Illinois. 923 The Detroit Mercantile Adjusters, coun- selors and executors of high grade spe- cial sales, 505 Whitney Bldg., Detroit, Michigan. 64 cash f stocks or part stocks Stocks Wanted—If you are desirous of , pode Must. be eae H. selling your stock, tell me about it. I } yau . in. 925 may be able to dispose of it quickly. Buyer, Milwaukee, Wisconsin My service free to both buyer and seller. POSITION WANTED. isan Hae ian enone ao” Wanted—Position as book-kooper or a . ~ cashier by young married man of best Merchants Please Take Notice! We references in every way. Several years’ have clients of grocery stocks, general experience with wholesale grocer house stocks, dry goods stocks, hardware stocks, and large retail general merchandise drug stocks. We have on our list also a store. Address No. 987, care Tradesman. few good farms to exchange for such 987 stocks. Also city property. If you wish to sell or exchange your business write us. G. R. Business Exchange, 540 House- man Bldg., Grand Rapids, Mich. 859 MODERN AWNINGS—ALL STYLES ee IMPROVED MOLLER AWNING SI a8 Auctioneer: Merchandise and real es- tate auctioneering is my specialty. Mag- nus Wangen, Hartland, Minnesota. 809 Move your dead stock. For closing out or reducing stocks, get in touch with us. Merchant’s Auction Co., Reedsburg, Wisconsin. 963 ~—S Get our. prices before buying CHAS. A. COYE, INC. Grand Rapids, Mich. Merchandise Sales Conductor. For clos- ing out entirely or reducing stocks, get Flood, Dexter, Michigan. 18 GRAND RAPIDS SAFE CO. Agent for the Celebrated YORK MANGANESE BANK SAFE Taking an insurance rate of 50c per $1,000 per year. What is your rate? Particulars mailed. Safe experts. TRADESMAN BUILDING GRAND RAPIDS, MICHIGAN Economic Coupon Books They save time and expense They prevent disputes They put credit transactions on cash basis Free samples on application A Tradesman Company Grand Rapids, Mich. Se dry Se ere fe AS eee esha 50 EDUCATIONAL COURSE. Strong Commendation by Leading Country Merchant. Alden, April 3—I am much pleased to learn that the Wholesale Dealers Association of your city is planning to inaugurate an Educational Short Course in place of the old time Mer- chants Week formerly held in June each year for the past several years. Merchants, like all individuals, dif- fer in tastes and in the choice of their amusements and it has been, no doubt, a matter of some difficulty with the Association to provide amuse- ments in the past that would appeal to and interest all alike,-but all live, progressive merchants would surely be equally interested in the educa- tional course you outline. The up-to-date farmer to-day at- tends the county farm institutes. which vary in length from two or three days to a week. In these in- stitutes it is his privilege to listen to some of the best farm experts, espec- ially trained in their various subjects who outline practical solutions of his problems for him and inspire him to better methods of farming, Many farmers attend the State Institute Round Ups at Lansing and some avail themselves of the special week course for farmers at the Agricultural Col- lege each winter. Through these ad- vantages our farmers are being up- lifted and broadened and the scien- tific, business farmer of to-day is making dollars and prospering, where the farmer of the old regime barely made a living, to say nothing of his betterment in a social way. What advantages has the country merchant and the merchants in smali- er towns to compare with the privi- leges our farmers enjoy in their par- ticular field? There is practically noth- ing for them. There are no insti- tutes or short courses for the mer- chant whereby he may obtain en- lightenment on the solution of his many business problems. It is becoming more and more the custom with large manufacturing corporations like the National Cash Register Co., Heinz Pickle Co., Chi- cago-Kenosha Hosiery Co. and many others which could be mentioned to maintain schools of instruction for their salesmen in’ which they are taught the merits of their particular products and instructions given re- garding the problems which arise in their sale. Attendance on these short courses is compulsory. I have talked with some of the “boys” after attend- ing these schools and they were regu- lar dynamos of energy and enthusi- asm, thoroughly posted on the merits of the articles they were selling and with selling arguments that were al- most unanswerable. [ fear that many of us retailers sadly need a drilling along these lines and instructions which will promote better methods of business. In the proposed Educational Short Course I hope to see instructions giv- en in some of the following affairs of retailing, matters that are of vital interest to every merchant: 1. Advertising. You have in your city, a live wire Advertising Club. Good pratical talks from some of its members as how to prepare copy. The use of cuts. The store paper. The value of circulars. The best methods for advertising in the aver- age store. Methods of advertising that “will get the bacon” would be greatly appreciated, 2. Window Trimming. In the re- tail stores of Grand Rapids are some of the best window trimmers in Michigan. Instructions from some of them as to how to build simple window fixtures and backgrounds. How to select colors which will har- monize in trimming. How to drape fabrics. In general, how to build simple window trims in the average retail store which will be trade com- MICHIGAN TRADESMAN pelling. Talks along these lines would be of great value to the merchants attending the course. 3. Salesmanship. Good, meaty, practical talks on salesmanship would he beneficial. Especially instructions as to instilling better ideas of sales- manship in our employes and_ the conversion of order takers into sales- men. 4. Retail Credits. This, no doubt, is the toughest problem in retailing to-day and one on which we all need enlightenment. Talks from some of the members of your Credit Men’s Association—men who have made a life study of the subiect of credits— I am sure would be eagerly listened to by the merchants attending the course and would result in benefits, mutually beneficial to retailer and wholesaler alike. 5. Fire Insurance. There is a lamentable amount of ignorance among merchants generally regarding the subject of fire insurance. A talk from a_well-posted fire insurance specialist would make this important subject more plain. 6. Laws Applied to Retail Busi- ness. The retail trade to-day stand in need of a better knowledge of laws applied to the business of retailing in Michigan along the lines of weights and measures, pure food laws, re- tailing of gasoline, employers’ liabil- ity laws, sales in bulk laws, trading stamps, etc. An explanation of the laws that most vitally affect retail merchants would be welcomed. It may be presumptuous on my part to offer these suggestions, but I am simply outlining some of the features | hope to see incorporated in the course. In conclusion, allow. me to. state that I frankly believe the Educational Short Course will be a winner and will fill a long felt want with the re- tailers of Western Michigan. I am contident that the enrollment of mer- chants in the course next June will he a source of great gratification to your Wholesale Dealers Association. Charles. H. Coy. _— soe Commends the Tradesman’s Sugges- tion. Plainwell, April 3—I wish to com- mend the suggestion which you pub- lished in the Tradesman of March 1 to the wholesale dealers of Grand Rapids that they conduct an Educa- tional Short Course. I think the time most opportune for interesting merchants in such a campaign, es- pecially the small town merchant, who has very recently found himself thrown almost directly in competi- tion with the bie city stores with their modern methods through the medium of good roads, automobiles, interurban electric railways, parcels post, rural free delivery and long distance telephone. The develop- ments of these facilities has made the small town merchant less of a necessity and has been so rapid he has not always kept pace and modern- ized his own methods to meet the changed conditions. In fact, he has hardly known just where to turn to get the information he desires. Man- ufacturers who sell direct to the re- tailer have been very active in work- ing out effective sales plans, trade papers have been publishing volumes along this line and I am to-day in re- ceipt of a blank from the Federal Trade Commission asking for infor- mation that will enable it to co-oper- ate in “Healthful activities to strengthen American business.” The deductions made from reports receiv- ed on these blanks are to be the basis for information especially helpful to the small manufacturer, the country store keeper and the retail merchant. If these various interests see a need for this kind of work, why not the jobbers and wholesalers? The effort should be and, no doubt, will be ap- preciated at its full worth. A. C. Smith. New Rules for the Bar. ° If President Wilson is successful in jamming the nomination of Bran- deis through the Senate Judiciary Committee and the Senate, the New York World, the Boston Post, and the other press supporters of Mr. Brandeis should put forth a new plat- form of ethics for the bar, somewhat as follows: Rule 1. The business of a lawyer is to practice his profession from the financial end. Young lawyers should quickly learn to advertise themselves as unpaid attorneys for the people, catch on to every new fad, assail corporations and wealth in general: but be careful never to be elected to anything, assume no responsibilities, or enter into any contest where the votes can be counted. 2. Strive to get the money on both sides of the case. If any objection is raised, take the larger fee, credit the smaller fee against it, and deny that you were ever counsel for the smaller fee: proclaim your right to be “counsel for the situation.” 3. Have no politics, no principles, no faith. Be rid of all encumbrances that can interfere with exploiting yourself and landing with both feet in the right place. 4. If you have doubts about the side you are on, don't land on the other side until you see the retainer. 5. Always pose as the attorney for the poor man, but send your bill where it will be most promptly. paid. —Wall Street News. 2-2 Late Bank Items. Henry J. Luidens, Cashier of the First State Bank of Holland, has com- pleted twenty-five years with that insti- tution. He started in as Teller and was promoted to the position of Cashier three years ago. When the Bank was organized its volume of business was $108,000. The figures now exceed $1,- 700,000. Mir. Luidens was born on Lin- coln’s birthday. 3anking Examiner Charles Adams has tendered his resignation to State Banking Commissioner Merrick and left the State’s employe April 1 to ‘accept a position with the Union Trust Co., of Detroit. Examiner Adams has been with the State Banking Commis- sion for nine years and was regarded as one of the most competent men in the department. The stockholders of the Wayne Coun- ty and Home Savings Bank of Detroit have approved the recommendation of the board of directors that the- capital stock be increased from $2,500,000 to $3,000,000. The new stock is to be offered to the present stockholders pro rata at $250 per share. A new bank has been opened at Sid- ney, which is to be known as the Bank of Sidney. It is under the management of Slocum, Ely & Hudson, which has been doing business under that name for the past eight years . They have ¢ number of banks throughout the State. Wm. Lavery, of Sheridan, is installed as the Cashier. — ++ New Fig Product Coming. Charles Teague, who has’ been prominently identified with the dried fruit industry of California for many years and who is the proprietor of a April 5, 1916 large fig acreage near Fresno, has been granted a patent on a confe-- tion, consisting of figs and ginger. The process of combining the figs and ginger takes place during the drying of the figs, but it is possible to im- part the ginger flavor later in syrup of ginger or extract of ginger. Mr. Teague has interested capital in the matter, and a corporation will be or- ganized in the near future for the purpose of packing the product and placing it on the market. ——_»++.___ Sees Hope in Defeat of Ellis. Kalamazoo, April 4—I have read with much interest your editorial in regard to the communication from Mr. Crosby. Many people seem to think that Mr. Winship and the insurance “com- bine” had much to do with the fram- ing of the objectionable insurance law. The insurance monoply is a powerful organization, If the people will study this objectionable law. there can be no doubt, in my opinion, but what they will readily see the necessity for its correction at the hands of our next Legislature. Any person who helps to correct this great wrong will be doing a great service to the citizens of this State. I wish to take this opportunity of conegratu- lating the citizens of Grand Rapids upon defeating Mayor Ellis. I am inclined to think they must realize to some extent, the opposition he has been rendering to those that have’ this matter at heart, | hope the day is not far off when such men will not be allowed to hold a public office. James B. Balch, Mayor. Fruitport—The Muskegon Brick & Tile Co. has been incorporated with an authorized capital stock of $10,000, of which $6,000 has been subscribed and $2,000 paid in in cash. The stockholders are Frank E. Handerhaden, of Holton, and Wm, T. Buck and John Mullen. of Muskegon, each of whom holds $2,000 stock. —_2~<-__.. Stranger: “I want to buy a good farm.” Agent: “You've come to the right place, sir. What’s your busi- ness?’ Stranger: ‘I’m a farmer.” Agent: “Oh! I have no good farms for farmers. I thought you were a city chap!” Carlson & Butcher have engaged in the grocery business at Muskegon Heights. The National Grocer Co. furnished the stock. —_~++.__ P. Dole succeeds John Krueger in the grocery business at 1413 North Coit avenue. —_2-.____ Claire Lewis purchased the Celrite store located at 432 South Division avenue. eT Resignation may be a good cause for adversity. BUSINESS CHANCES. Barbers Attention—I have an old es- tablished two chair shop. x > at? Se Ait X eee Ra hed