ARs Yr?) P ] ) i a) a = SS 6 CAFS e p> V/ 1 BEI mae TEN Ta a 1 kc WS.) aN ( EF fy A d LA a Tf = SCM yO NEE >; CO eee 2) Ha) , - ~ g me (eS SS ee NR ey Oe Nee DING EPUBLISHED WEEKLY 4 Qe ee SS ES : AA < SUSE SO ONE 2 Oe = W CO YE) oO / f a Co oD IC) 5 N \ (Os X (FAYES CLL Ni NV NN SAYA S|) an 0 ac a Ss : ON Thirty-Fourth Year The Blessed Land of Room Enough neces Tis fine to see the old world, and travel up and down Among the famous places and cities of renown, To admire the crumbly castles and the statues of the kings— But now I think I've had enough of antiquated things. So it’s home again, and home again, America for me! My heart is turning home again, and there I long to be, In the land of youth and freedom beyond the ocean bars, Where the air is full of sunlight and the flag is full of stars. Oh, London is a man’s town, there’s power in the air; And Paris is a woman’s town, with flowers in her hair; And it’s sweet to dream in Venice, and it’s great to study Rome; But when it comes to living, there is no place like home. I like the German fir woods, in green battalions drilled, I like the gardens of Versailles, with flashing fountains filled; But, oh, to take your hand, my dear, and ramble for a day In the friendly western woodland where nature has her way! I know that Europe’s wonderful, yet something seems to lack; The past is too much with her, and the people looking back. But the glory of the present is to make the future free— We love our land for what she is and what she is to be. Oh, it’s home again, and home again, America for me! I want a ship that’s westward bound to plow the rolling sea, To the blessed land of room enough beyond the ocean bars, Where the air is full of sunlight and the flag is full of stars. Henry van Dyke. RO III III IIIS A I A Iz A; A: SOIC} oo ooo ooo SOIC III III III III III III II IIIS AIA AAI I I I A Ia III III III III II IOI IOI IIIA CC CI IC “‘A Smile Follows the Spoon When It’s Piper’s’’ Made for a Discriminating Public by a Discriminating House for Discriminating Dealers. If you wish to secure the agency of the BEST ICE CREAM it is possible to produce, write at once to Piper Ice Cream Co. Kalamazoo, I the hot summer months. When activities wane and there are few initiations, the mem- bership comes to a standstill. Let’s get in and start the year at the September meeting with a bang. How many will volunteer to bring in an application at that time? The presidential campaign has opened up and the ozone blasters are on their ~ way. Still that scribe has not gotten back on the iob, but H. W. Harwood re- turned Saturday from a two weeks’ Northern trip and reports business fine. Even blacksmith shops are now buying pop corn machines and right here we want to say that all the Northern towns are “full up” on sum- mer trade. Tuesday night of last week both the Park Place Hotel and the Hotel Whiting, in Traverse City, turned people away—standing room only—and the same with the Petoskey and Charlevoix hotels. The cherry picking is not all over in the Grand Traverse Bay region yet, but by the close of the season there will be some cherries shipped from Traverse, an estimate being 200 cars, each car containing from 600 to 800 cases. W. S. Lawton says nothing to it next summer for him but three Palm Beach suits—one to wear, one com- ing and one going to the cleaner. Some class and pretty soon it will be time to hear E. J. McMillan talk “his line”—more heat, less steam. (Fleischman Ludwig Winternitz \ iF r & a> ley * | a® | 4 <4 . ¢ < > ow e e y * ‘ y «) \* A » ‘ ‘ August 16, 1916 Company), who has been a patient at Blodgett Hospital for the past five weeks, has so far recovered that he is making plans for spending the re- mainder of the summer at Bay View and Mackinac Island. He goes to the former to post up on religion and to the latter to keep in practice on golf, of which he is an enthusiastic devotee. He has recently disposed of his ex- tensive real estate holdings in South end suburban property, but still re- tains his lots on Tamarack street. William Besancon, who was con- nected with the sundry department of the Hazeltine & Perkins Drug Co. for fifteen years, and who has traveled the past two years for Hochschied, Kelter & Co., of Chicago, has engaged to cover the Atlantic seaboard for the Gordon Tire & Rubber Co., ot New York. This will necessitate his removing to Gotham to reside. Warren Y. Barclay (Barclay, Ayers & Bertsch), who recently spent soms time in Blodgett Hospital being treat- ed for rheumatism, is out again, great- ly improved in health and spirits. Mr. and Mrs. M. C. Baered, Mr. and Mrs. John A. Blob, Mr. and Mrs. Frank E. Walter, Mr. and Mrs. Clar- ence Farley and Mr. and Mrs. W. D. Bosman are spending a:‘ten day vaca- tion at Saugatuck. They are located on Shorewood drive and occupy one of Mrs. Carroll’s cottages on Lake Michigan. E. D. Wright, who traveled many years for the National Grocer Co, and subsequently engaged in general trade at Coopersville, in which undertaking he was not successful, has closed out his real estate business at Waukesha, Wis., and is anxious to return to Grand Rapids providing he can secure a pos'tion as traveling salesman. E. P. Woldendorp, a young business man of Kalamazoo and LaGrange, Ind., was appointed to interpret the difference between a church member and a Chris- tian at the Reformed Church Sunday School convention, Muskegon, Tuesday afternoon. Mr. Woldendorp is a young man of good habits, a fine personality and has worked among the churches of Muskegon and made many friends, both in Muskegon and Grand Rapids, while in the clothing business in Muskegon two years ago. Frank Powers (Powers & Walker Casket Co.), who recently underwent a critical operation at Blodgett Hospital, has been removed to his summer home on the North shore of Reed’s Lake. He is still mourning over the fact that his big touring car had to be pulled out of the ditch at Royal Oak by a diminutive ford on the occasion of his recent visit to Detroit in company with Harry Win- chester. He says he thinks it was mean of Harry to tell on him, especially when Harry was his guest on the trip. : There is a law against cruelty to ani- mals and cruelty to children, but, un- fortunately, there is no statute prohibit- ing cruelty to old men. This explains why the Worden Grocer Company has not been prosecuted for keeping Old Barney standing in one position in the Tradesman for two months on a stretch without sleep, food or water. If the law cannot reach this case, perhaps pub- lic sentiment can be aroused against such a flagrant violation of the rights of an old man. The Black Sox are gone, but we still have the uniforms of the U. C. T. ball team, but where, oh where, are the players? Hon? foccet the date for the U. C. T. picnic and we understand this sea- son but one picnic will be given, No. 131 and the Bagmen uniting. Band rehearsel again next Saturday after- noon. Special music for the picnic. Ja Dee. —_>-.___ Boomlets From Bay City. Bay City, Aug. 14—The Beck-De- Waele Furniture Co., which has been engaged in the furniture business on Washington avenue tor a great many years, owing to the expiration of the lease on the building it now occupies and not caring to renew it, has de- MICHIGAN TRADESMAN 3 cided to retire from business and is having a closing out sale for twenty days. | Deprow & Dinsmore, dealers in hardware and sheet metal, have dis- solved partnership. Wallace Dins- more will continue the business under the caption of the Dinsmore Hard- ware Co. The Louis Drug Co. has purchased the Adamson drug stock and fixtures, located at the corner of Cass avenue and Harrison street. The business will be continued under a new man- agement. The Bay City Baking Co. has filed articles of incorporation with the Sec- retary of State. It has an authorizea capital of $10,000. J. B. Hendrich & Son, of Fairview, Oscoda county, have repurchased the hardware stock they sold to O. : Miller some time ago and will con- tinue the business as the Fairview Hardware Store. _ The Bay City Commercial Realty Co. will construct a building at the corner of Fourth and Saginaw streets, opposite the Republic Hotel. The building will be two stories, 100 x 100 feet, and will be occupied by the Hub. ble Auto Sales Co. as a garage and salesroom. The annual picnic and outing of the United Sunday School Association of Ogemaw, Iosco and Arenac counties was held at Wenona Beach Tuesday. A special train of twelve cars on the D. & M,. Railway brought about 1,200 persons. A basket dinner was served. Svend H. Bernth, manager and buy- er for the Johannesburg Manufactur- ing Co.’s big general store, at Johan- nesburg, has returned from an extend- ed Southern trip. Judging from his general appearance the Southland climate must have agreed with him, as he looks as fine as a Georgia peach. Past Counselor Joseph H. Belknap, who has been enjoying a short vaca- tion at home with his family, left Saturday for Milwaukee on a business trip. W. T. Ballamy. ——_>--___ Making Money Rapidly. It is estimated that the amount of money made by J. P. Morgan since the war began is greater than his share of the total made by the Morgan firm during the life of the late i OR: Morgan. The present Mr. Morgan gets 75 per cent. of the annual profits of the house. Under its contract with the British government, the Morgan firm has received a commission of ® per cent. on all munitions and sup- plies purchased. Those purchases during 1915 and 1916 will foot up not less than $2,000,000,000.. Then the Morgan firm has received a banking commission on all ioans placed for foreign governments. These loans now aggregate $1,500,000,000. Then there have been commissions for the Morgan firm in selling for the British government the hundreds and hun- dreds of millions of the foreign-owned American securities. Then there have been commissions and interest on call loans and interest and commissions for stablizing exchange, that is, for buying when sterling went down and selling when the movement was up- | ward. In brief, at the most conserva- tive estimate, the present J. P. Mor- gan has, within the last two short years, already more than doubled his own personal fortune, basing the fig- ures on the $53,684,000 which was left him by his father. —_>+.__. John VanderVelde has removed his shoe stock from 300 Cedar street to a new store building he has recently completed at 700 Franklin street. WEST oth et gal SEPTEMBE HIGHLANDERS BAND MICHIGAN TRADESMAN August 16, 1916 a —___ The Grocery Market. Sugar—The market is utterly demor- alized, in consequence of a decline in Taw sugars of 5éc. Sales of raws have been made as low as 534c. All holders of raws will not sell at that figure, but the market is practically not above 6.02 anywhere. Buyers seemingly realize that for the moment they have the upper hand, and after paying the piper for months it would be surprising if they do not make the most of their oppor- tunity. Statistics are bullish, the supply of available sugar in Cuba being mod- erate as compared with probable con- suming requirements, but there is the other factor of demand to consider. It is stated officially that there will be no readjustment, so that unless the market recovers buyers face a loss. Unfor- tunately, there is not the stimulus of foreign business to prevent competition; for the moderate domestic trade former- ly kept the market on an even keel. Some circles feel that the British Com- mission will be in later to eke out, but its supplies of raws and refined must be quite ample for the fall months, accord- ing to the general view in the trade. Tea—Indications point to a revival of activity in the near future. The demand is still comparatively light and by reason of this most holders are still willing to make occasional concessions. New tea is figuring to some extent in the market, and there will probably be no important change until the demand improves. The un- dertone of the market is steady to firm, Coffee—Rio and Santos grades show a slight fractional improvement for the week. The Brazil news is some- what irregular but shows little change as compared with last week. The demand for Brazil coffees is still com- paratively light. Mild coffees are un- changed in price and in comparatively small demand. Java and Mocha are unchanged. Canned Fruit—While the market has shown a decidedly firm tone throughout, the week’s efforts have been directed as far as conditions would permit toward sending ship- ments forward before the new freight tate takes effect; but, on the other hand, the railroads are unable to take the shipments offered freight congestion. In the meantime interest is centered upon the hear- ing before the suspension board of the Interstate Commerce Commission, which will take place this week, where an effort is being made to have the rates suspended at least until after the present contracts have been ship- ped. Canned Vegetables—In the absence of important demand during the week tomatoes have gradually weakened until prices are about on a level with futures, deliveries of which are not far off. In consequence, there has been a dull and listless market, with the only sales being those intended to fill in where supplies have become depleted. Corn and peas have been rather quiet, but the market has shown a much firmer tendency with the prospect of diminished supplies as compared with previous seasons. Canned Fish—With the gradual absorption of spot supplies the salmon situation has grown steadi- ly stronger and prices are now 21%4@5c above those of a _ week ago. This has been due in a large measure to the unsatisfactory reports regarding the new pack and the as- sured shortage of supplies as com- pared with a year ago. There is no reason to believe that the demand will be any less, and, if anything, should increase with the militia at the border. Pink salmon at the close was firm at $1 and for red Alaska the general asking price was $1.72%4. Columbia River advices report some improvement in the catch, but it will be impossible according to the best authorities, to make up the deficit that has already been brought about by the high water. Domestic and im- ported sardines are all unchanged and in moderate demand. Dried Fruits—The prune market has not been without interest during the week, but it cannot be said that the results have been important. The apparently weaker tendency of values has been more apparent than real, and, although some business has been done at the lower prices, it has been insignificant in comparison with what should be under way-at this time, and, with the exception that market quo- tations are somewhat lower, it leaves matters about where they were be- fore. The reduction in price is due to the efforts of the packers to scare Owing to 5 growers out of their position, which efforts have been unavailing. On the other hand, the attempt at the same time to stir up some interest on the part of buyers was equally un- satisfactory. About the only real de- velopment has been the from conservative prune crop will estimates and pounds. On assurance that the exceed earlier reach 165,000,000 this assumption expectation of sources well may there lower growers no more than any- one else can nullify the law of supply and demand, At the close of the week the market had returned to the old basis, but the indi that any show may be some prices, as cations were of interest on the part of buyers would have sent prices real up again unless there was some yield- ing on the part of growers. Peaches are firm on the spot, with only small quantities available, but holding off ment of buyers are awaiting the new announce- Apricots absence crop prices. closed weak at 11%c in the of demand. unchanged Raisins and currants are and practically neglected. Rice—The tendency is to wait for the arrivals of the new crop rice, which is now beginning to come in freely at New Orleans. Prices, how- are still too high market to attract I ever, in the primary Duyers here who are policy of premium not pursuing the years of previous paying a for the early receipts, knowing that the mar- ket will recede as the crop movement attains normal dimensions. Cheese—The advance of with a very consumptive demand. reported to be buying and the receipts are at an zood market is firm Ya AC, Exporters are very largely ved on ar- > absori rival. Future depends upon the ex- port trade very largely, as the con sumptive demand is about normal. Provisions—All cuts of smoked meats are firm and unchanged, with a good consumptive demand. Pure and compound lard are firm, and if there is any change there will prob- advance. Barreled ably be a slight pork, dried beef and canned meats and in normal con- are all unchanged sumptive demand, but dried beef is extremely high, and practically all meat products are in the same condition. scarce and Salt Fish—Shore mackerel has ad- vanced again on account of scarcity, and some holders are now asking $24 per barrel. This is a very high price, in fact, not far twice what it ought to be at this season. Buyers are taking mackerel as they need them, but are not enthusiastic. Irish and Norway mackerel situation is un- changed. The new price has been named on cod, about 8c per pound above normal. Scarcity is the reason given. Hake and haddock will prob- ably rule at about the same parity above normal. ———_.~->—___ In renewing its subscription to the Michigan Tradesman, the Finout Sales Agency, of Battle Creek, writes: “Could not keep house without the Tradesman.” —_——_>+.—____ Klass Vermulen has purchased the store building at 300 Cedar street and removed his shoe stock from 640 Grandville avenue to the new location. from COMMERCIALIZED SCIENCE. Westfield Food Standards Huge Ad- vertising Scheme. Things do not appear to be moving altogether smoothly for Professor Lewis B. Allyn and his much-publish- ed “Westfield Standard” of pure foods. Everyone in the food trades knows how much the professor and his work has been exploited, until thousands ot hysterical women, and some men too, have come to ‘feel terrorized unless what they ate contained the endorse- ment of this supposed pure food men- tor. It will also be recalled by readers of the Tradesman that some months ago Professor Allyn was investigated by a committee of the American Chemical Society and severely roasted in its report as to the dependability of his conclusions; also narrowly es- caping expulsion for having allowed science to be commercialized in a way which the report considered highly inethical. Now it appears that the State of Massachusetts has been after the Westfield coterie. Several times dur- ing the past session of the Legisla- ture the activities of Professor Allyn and his associates were severely ques- tioned at the State House and now they have been brought to the at- tention of the Federal Trade Com- mission with a request for an investi- gation. Senator John F. Sheehan, of Holy- oke, Mass., in whose State senatorial district Westfield is included, became interested in the more or less general criticism through the State that local boards of health were dangerously inactive, a criticism which came out very strongly at a recent meeting of the Massachusetts Association of Boards of Health. He wrote to Dr. Allan J. McLaughlin, Commissioner of Health of Massachusetts, askiny for further information . concerning the activity and efficiency of the boards of health in his senatorial dis- trict, little thinking that casual en- quiries would ultimately reveal con- ditions affecting a large section of the United States. But the Commis- sioner of Health sent a special deputy to make an investigation and the re- sult was so astounding as to inspire further enquiries on the part of Senator Sheehan who has now sub- mitted all the facts collected to the United States authorities for their attention. Senator Sheehan’s letter,addressed to the Federal Trade Commission, contains the following partial quota- tions: “My investigations relative to the Board of Health of Westfield indicate one serious condition which is beyond State control. Assuming it to be within the jurisdiction of your hon- orable Commission, the facts are brought to your notice as a matter of public duty. “Within the past few years public notice has been taken of what seem- ed to be an authentic list of so-called pure foods alleged to have been ap- proved and indorsed by the Westfield, Mass., Board of Health. Nation-wide publicity has been given to this list MICHIGAN TRADESMAN through prominent New York pub- lications. “I now find that instead of being the disinterested public spirited move- ment, which the public believes it to be, this Westfield proposition, from first to last, is a huge advertising scheme supported by private inter- ests; that it is without an element of public service, and has no basis of scientific truth. “In support of-my own observations and conclusions as to the character of this so-called Westfield Standard, I quote from a statement furnished me, in my official capacity, by an official of this Commonwealth: The reports made by the chemist of this board, Lewis B. Allyn, refer to the large amount of work done by the board because of the examinauon and the determination of the admission of food articles to these lists. These lists have been distributed or sold for cash, the claims varying from many thousands to nearly 1,000,000 copies so distributed. Other literature claims that these lists contain practically all food products that are pure, clean and wholesome, which naturally implies that practically all food products have been examined by this board and that those not listed are not pure, clean and wholesome. The facts and information show that this so-called Westfield Standard is only a name given to a_ preferred list of foods. The foods so listed have not been examined, as is represented, by any scientific test by the Westfield Board of Health. The Westfield Board of Health has neither the laboratory facili- ties nor the employes qualified to make the necessary examinations nor the mon- ey with which to carry out the extensive investigations. It could not have made the necessary investigations to certify that all the foods in thelist were ‘ pack- ed and sold under sanitary conditions,” for such investigations would have cost millions of dollars, and this board, with its three members and _ six employes, spends only about $7,000 per annum. There is unmistakable evidence that the Westfield Board of Health has ai- lowed itself to be commercialized for a money making scheme. Lewis B. Allyn, the chemist of the board, is also employed in a private laboratory oper- ated by a New York publication with advertising space for sale. He acts as the chemist and food editor of this pub- lication. The name of the Westfield Board of Health furnishes the official prestige for the articles advertised under this system. A letter was written by this publica- tion making a proposition to an adver- tiser in which the endorsement of Mr. Allyn and the Westfield Board of Health is the consideration offered, and adver- tisements have appeared showing that official endorsements have been obtained from this board for certain food articles advertised in the publication. By process of elimination one class of manufacturers has been favored to the exclusion of the other class, and a gi- gantic advertising propaganda has been developed, made valuable and impressive because the name of the Westfield Board of Health is used in association with the enterprise, and which would be utterly useless without the _ prestige which goes with the name. This advertising scheme found its way into a syndicated list of some ninety newspapers throughout the country, where it was run for about twenty-six weeks and this false doctrine spread ac- cordingly. The American Chemical Society, at its meeting last month, unanimously report- ed on this Westfield proposition as among those movements which ar2 “al- together wrong in principle and opposed to the best interest of the public,’’ one reason being because “almost without ex- ception profiting financially by means of advertising is directly connected in one way or another with such campaigns. The movements are therefore not dis- interested. “A member of the committee of the American Chemical Society, which in- vestigated this Westfield standard, states that the Westfield laboratory, in which the public is told that thou- sands of elaborate tests have been made, ‘does not exceed 20x25 feet in size, and part of this space is used for desks and records and clerical work.’ “This is the laboratory; the Mc- Clure publications is its proprietor; Lewis B. Allyn (chemist of the town) is its employe, and out of this com- bination comes the absurd claims, both in reading and advertising col- umns, that the standards therein es- tablished are actually higher than either the National or State Govern- ment—an alleged official standard backed by private enterprise. “Evidence in support of the above statements is at your disposal. Duty demands a correction of this deplor- able evil of trading, through decep- tive practices, to excite fear on mat- ters of food consumption in its rela- tion to health, and I ask your care- ful and immediate consideration of the foregoing.” Dr. McLaughlin, the Commission- er of Health of Massachusetts, it seems, further reported to Senator Sheehan that the laboratory of the Westfield Board of Health, in which it is claimed Allyn made his thou- sands of analysis, contains only “a Babcock machine, a balance and dishes for the determination of solids and fat in milk, a sediment tester, a still not yet set up for the distillation of water, and glassware. The board expects to have a more substantial laboratory in the future, as $125 has been appropriated for this purpose this year.” Dr. McLaughlin makes the further statement that “the town has no regulation relative to the pro- tection of food.” And yet this “move. ment” preclaimed a standard “higher than that of the United States Gov- ernment,” which spends some three millions of dollars a year in keep- ing the country’s food supply pure and wholesome, and its standard of the highest, as against the official statement of the Massachusetts Com- missioner of Health revealing the ac- tual facilities at the disposal of the Westfield Board of Health. The introduction of the Westfield Book, of February 8, 1913, contains the following language: “This book was compiled by the Board of Health of Westfield, Mass.—the Pure Food Town—from over 50,000 experiments miade by its capable, unbiased food- chemists during ten years of constant study.” Yet there is evidence to show that these “capable, uabiased food- chemists” were young boy and girl students in the Massachusetts Normal School. Originally “Professor” Allyn was instructor in the State Normal School at Westfield, and at the investi- gation before the State Board of Ed- ucation it was admitted that much of the analytical work was done by the students at this school. ———_>-+___ Bankruptcy Proceedings in Western District of Michigan. Grand Rapids, August 3—In the matter of Arthur F. Thornbury, bank- rupt, Ionia, the first meeting of cred- itors was held this date. There were no creditors present or represented. No claims proved against the bank- rupt estate. Order was made con- firming bankrupt’s exemptions as claimed, also order that no trustee be appointed. First meeting adjournea without day. In the matter of Mason W. Manly, bankrupt, Grand Rapids, the first meeting of creditors was held this date. Claims were allowed. William Fitzgerald, of Grand Rapids, was elected trustee and his bond fixed at $1,000. The petition of Peter Ham- stra to reclaim certain property in the possession of the trustee was con- August 16, 1916 sidered and decision reserved. Meet- ing adjourned to August 8 for exam- ination of the bankrupt and further consideration of the petition of Peter Hamstra. August 4—In the matter of The Fair, bankrupt, the first meeting of creditors was held. Claims were prov- ed and allowed. Walter H. Brooks was elected trustee and his bond fixed at $15,000. Meeting was adjourned to August 7. A special meeting has now been called in this matter for August 24 for the purpose of pass- ing on the allowance of certain ad- ministration expenses and declaring a first dividend. The dividend will probably be around 10 per cent. +2 Valid Reasons For Liking the U. € fT. IT like the U. C. T. because it teaches temperance and frugality and moder. ation. It aims to restrain its mem- bers from going to extremes or in- dulging in excesses. It tends to equal- ize differences in station, intelligence and financial standing. It helps its members in distress, assists them when they need encouragement and steadies them at critical periods in their careers, extends the hand ot sympathy when illness and death in- vade their households. In short, it teaches fraternalism in its broadest and best sense. The lessons it in- culcates are manifest every day in the dignity, independence, courtesy, honesty and temperament of its mem- bers, who are better men, better sales. men, better companions, better sons, better husbands, better fathers, bet- ter citizens and better Christians by reason of their embracing the theories and practices of the U. C. T. E. A. Stowe. ——_ +. Sleeper and Ellis in Cohoots. The death of “Billy” Boyns, who had entered into a contract to carry Kent county for Sleeper at the pri- mary election, has necessitated a change of plans by the Bad Axe bank- er. He has engaged two noted polit- ical wirepullers to handle his inter- ests in this county—Conner Smith in the city and Frank Cook in the coun- try. Smith had previously been re- tained by Deacon Ellis to look after his interests in his campaign for the State Senate in the wards on the East Side of the city and this arrangement unites the political fortunes of Ellis and Sleeper and enables them to ef- fect a division of the expense incideni to the campaign now being conducted in the saloons and other places where votes are supposed to originate. It is understood that both gentlemen have tapped their barrels at both ends to curtail the liquor vote pledged to Leland and demoralize the temperance vote pledged to Diekema. 2 + — Some men never get all the dirt back in a hole, because they don’t dig it deep enough. TENTS All sizes and prices. Write for catalogue. CHAS. A. COYE, INC. Grand Rapids, Mich. August 16, 1916 Activities in Some Michigan Cities. Ground has been broken at Alma for the erection of a $42,000 plant for building half-ton trucks by the Re- public Motor Truck Co. The Cloverland Association of Mu- nicipalities, in session at Iron Moun- tain, elected Mayor S. T. Handy, of Sault Ste. Marie, as President and Alderman W. G. Monroe, of Iron Mountain, as Secretary-Treasurer. The next annual meeting will be held at the Soo. Portland officials will visit Charlotte and other towns where artificial ice plants are in operation, to get data on the cost of operating same. The cost of a plant of ten tons daily ca- pacity is estimated at $7,000 and a municipally operated plant, the same as the electric and water plants, is being considered. Union City will hold a big celebra- tion Aug. 16 and 17 under the auspices of the Business Men’s Association. The Jackson Chamber of Commerce will hold its annual outing Aug. 31 at Clark’s Lake, the trip to the lake be- ing made in automobiles. The concrete drive around Lake Cadillac, at Cadillac, has been com- pleted at cost of $65,000. Work on this roadway was started in July of last year and it is a monument to the public spiritedness of Cadillac’s citi- zens. The new municipal water and light- ing plant at Three Rivers is now in commission. Contracts have been awarded for large additions to Hurley hospital, at Flint. MICHIGAN TRADESMAN The Donald McRae hospital, a pub- lic institution of modern type, has been opened at Alpena. Pontiac has let the contract for col- lection of city garbage, residents pay- ing 50 cents a month for twice a week service. George W. Rowell, Jr., is the new manager of the Upper Peninsula De- velopment Bureau. The next meet- ing will be held at Escanaba Aug. 26. Olivet has been without a hotel for nearly three years and now, through the efforts of the Business Men’s As- sociation, Walton Tavern is to be re- opened there. Saginaw and Bay City are promot- ing the construction of a boulevard drive along the river, which will af- ford the shortest possible roadway between the two cities and will pro- vide a twenty-two-mile highway from the head of Saginaw River to the Bay. The manual training department of the Michigan School for the Deaf, at Flint, will be extended. Albion will install five new sanitary drinking fountains. Battle Creek will entertain the an- nual convention of the Michigan So- ciety of Optometrists Oct. 10-12. South Haven, Eaton Rapids and Vicksburg will add motor driven ap- paratus to their fire fighting equip- ment. Almond Griffen. —_>~+ > The Internal Revenue Commission Is Unfair. A news item has lately been going the rounds of the daily and trade press to the effect that the Commissioner of Internal Revenue has sent to the various collectors and investigators of his department, a copy of the charge made to the jury by Judge Ray, of the Federal Court for the Northern District of New York, in the case of the Rosemary Creamery Co. against an Internal Revenue col- lector. In this case the plaintiff sought to recover fines and taxes paid to the Internal Revenue Department under protest for the alleged production of adulterated butter. The butter in question, contained, according to the Internal Revenue officials, over 16 per cent. water. The case was de- cided against the creamery, and the Internal Revenue ‘Commissioner, ac- cording to these newspaper reports has announced his intention of follow- ing the precedent established in this case, and his intention to continue to interpret the law as it has been in- terpreted by his Department ever since its enactment. Although this public announcement of a continuation of the past policy of the Internal Revenue Commission occasions no surprise, and is only what we had been led to expect, it seems strange that the Commission- er should single out this one decision, from the many conflicting decisions on this question handed down by ow various district courts, for a prece- dent, and should steadfastly refuse to take the question to the United States Supreme Court for final de- cision. Under present conditions the law is not being impartially enforced. There are certain Federal court dis- 7 tricts in which all similar cases are de- cided in favor of the aggrieved cream- eries and against the Internal Revenue collectors, while in other district courts the Government officials are upheld Commissioner has as consistently The admitted that the law, as interpreted by him, bears unjustly upon the creamery in- dustry, and yet for the sake of a few thousand dollars a year income to his department, he refuses to modify his interpretation, when various court decisions pronounce him in er- even ror; and he misses no opportunity to continue the injustice to the creamery industry which he himself and his predecessors have recognized. It seems to us that the creamery in- dustry should take steps to carry some one of these adverse district court stits, in which the issues are clearly defined, to the United States Supreme Court. Butter, Eggs, Poultry, Beans and Potatoes. Buffalo, Aug. 16—Creamery butter, extras, 30c; first, 27@28c; common, 25@26c; dairy, common to choice, 220226; poor to common, all kinds, ZOKAI22C. Cheese—No. 1 new, 16c; choice 15 @il5%c. Eggs—Choice, new laid, 28@30c; fancy, 32@34c. Poultry (live) — Fowls, 16@18¢e; brotlers, 19(@22c; old cox, tx@l4dc: ducks, 17@1Sc. Beans—Medium, $5.75; pea, $5.50, Red Kidney, $6.00: White Kidney, $6.00; Marrow, $6.25. Potatoes—$3.25@3.50 per bbl. Rea & Witzig. —_—_—_>+»___ Sometimes it is the police that teach a man to retorm. Barney Langeler has worked in this institution continuously for over forty-five years. Barney says— We are certainly having a big business this summer, and the men in the shipping department have been working very hard. But, By Golly, we are still the Prompt Shippers, and our goods are going out the same day the orders are received, and | guess merchants in Michigan appre- ciate our service. WorRDEN THE PROMPT SHIPPERS ROCER ( OMPANY GRAND RAPIDS— KALAMAZOO MICHIGAN TRADESMAN August 16, 1916 DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY, Grand Rapids, Mich. Subscription Price. One dollar per year, if paid strictly in advance. Two dollars per year, advance. Five dollars for six years, payable in advance. Canadian subscriptions, $2.04 per year, payable invariably in advance. Sample copies 5 cents each. Extra copies of current issues, 5 cents; issues a month or more old, 10 cents; issues a year or more old, 25 cents. if not paid in Entered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. August 16, 1916. GERMAN MASTERY OF WAR. As the havoc of the Kaiser’s war progresses, it brings more and more clearly to view the complete mastery of the arts of war which the German nation has achieved. Since the forma- tion of the German empire an army has been considered essential to the preservation and development of Ger- man life. With characteristic Ger- man thoroughness, however, the mili- tary leaders were not content with merely maintaining a standing army which with its adequate reserve would be numerically sufficient for the de- fense of the empire, but they address- ed themselves to the task of making it the most effective military machine in existence. How far they succeeded may be judged from the fact that in the early stages of the war their enemies free- ly admitted the superiority of the Ger- man arms in almost every department. Even now those same opponents de- clare that they have overcome this initial superiority only by studiously profiting by the lessons which the Germans have taught them. Thus while trench warfare was inaugurated in our own Civil War, the German General Staff was the first to see its possibilities in modern warfare and the first to develop these on an ex- tensive scale. Even now the British declare openly that they have much to learn in order to attain the German skill in constructing these defenses from the fire of modern artillery. In like manner it was the German staff which first realized the possibilities of the machine gun and in the early part of the war the German army was the only one which was equipped with these effective weapons in anything like the right proportion. Until re- cently the Germans possessed su- perior heavy artillery whose possi- bilities in connection with modern means of transport they were quick to note and capitalize. The Zeppelin has thus far failed to demonstrate its complete superiority over the aero- plane, but it is nevertheless capable of becoming a very effective military arm and so far as is known the Ger- mans are the only ones who have built these heavier than air machines with anything like complete success. In the matter of naval warfare Ger- many has not lagged very far behind. Although her fleet has been a crea- tion rather than a development, as in the case of England and the United States, it is highly efficient, unit for unit. That it has not been able to play a more active role in this war is, no doubt, galling to many of the gallant men who make up its person- nel, but the dictates of sound strategy have compelled it to remain in lim- ited and protected areas. Germany’s achievements with submarines have been the subject of so much comment that they seem likely to be unduly exploited. It is nevertheless true that Germany has brought these un- derwater craft to a high stage of per- fection and has demonstrated to the world their destructive force when commanded by men of resource and daring. Thus while two years of war- fare find Germany on the defensive in all theaters of action, it must not be supposed that the military power which she has built up with such care and thoroughness in every branch can easily be overthrown. Germany has expended a vast amount of time and a great deal of intelligence in making her military machine. She has shown the world new marvels of efficiency in forging and utilizing weapons hither- to unknown in warfare. She has thus left her indelible impress upon mili- tary operations so that, whatever the outcome of the present war, the na- tions will have to go to school to her to learn how a military power shoule be created and used. OUR FINAL WHEAT SURPLUS. North America will be called upon to furnish Europe with 344,000,000 bushels of wheat this season. If Europe is to take that much from tie United States and Canada, export buying and clear- ances will have to be materially increas- ed from now on. Broomhall makes the computation, and the question is, can such a quantity be secured? Taking the surplus for the United States as 200,000,000 bushels, which in- cluded the carry-over of 163,000,000 bushels, and allowing 200,000,000 bushels for the Western Canadian crop of 50,- 000,000 bushels for the carry-over, there will be a surplus all told in that country of 170,000,000 bushels. With the 200,- 000,000 bushels in this country, there is 367,000,000 bushels, or 26,000,000 bushels more than required. But such an amount of business will mean an exhaustion of reserves at the end of the season, which is a dangerous proposition. Nothing is better established than the fact that there is a very close relation and connection between dirt and disease. Where proper attention is not paid to cleanliness, either public or domestic, in the streets or in the houses, there is corresponding danger that sickness will overtake the people living in that local- ity. It almost invariably works out that way. It follows then, that there is need on the part of the sanitary, and indeed all the municipal officials, to see to it that a high degree of cleanliness is main- tained and the power placed with this authority is such that it can make these conditions practically what it sees fit. When a boy gets into trouble you can easily tell whether he was raised in a school-room or a pool-room. TEUTON ON THE DEFENSIVE. Whatever aggressive moves the Teu- ton armies have made since last Sep- tember, even the Servian campaign and the prolonged battle around Verdun, and the Austrian push in the Trentino, have been described in Germany as a defensive which anticipates the enemy’s designs and always -retains the initia- tive. To-day it is not a matter of tech- nical defensive-offensives. The Teuton armies are at bay in a very real sense. Since Brussiloff began his advance the Germanic forces have been concerned merely with holding on. Their attacks have been only counter-attacks. There has been no sign of an elaborate ag- gressive on their part. The initiative has truly passed to the Allies. To an astonishing degree the Russians have kept the enemy guessing, as one after another of Brussiloff’s armies has hit out along a front of hundreds of miles. And what has been going on wn the Russian front has been under way, on a magnified scale, in the whole theater of war. The Allied tide has begun to filter through the Teuton dikes, and the armies of the Central Powers are now busy in stopping up leaks to the best of their ability. In that process they have not succeeded. The leaks are get- ting wider every day. Russian victories in Southern Galacia, Italy’s greatest achievement of the war on the Isonzo, French and English ad- vances on the Somme and the utter rout of Turkish arms under German officers in Asia Minor all show clearly the uni- form pressure to which the Teuton forces are being subjected. That co- ordination of effort which for two years the Allies failed to attain, which the German press only the other day pre- tended to regard as still unattained, is now an unmistakable fact. The last aggressive effort by the Central Powers was the Austrian attack in the Trentino. From that moment the Allied machine began to work. Brussiloff’s victory around Lutsk in June brought the Aus- trian forward move against Italy to a standstill. When Brussiloff’s advance in turn slackened at the beginning of July, the Anglo-French attack on the Somme was delivered. A month later Italy takes up the task before Gorz. And if we take each front by itself we find the same principle of Allied co- ordination at work. In France the Ger- mans are kept alternately busy at Ver- dun and on the Somme. In Russia the alternate strokes are delivered now in Volhynia, now around Brody, now in Southern Galicia. And Italy, instead of prosecuting her successful counter-of- fensive in the Trentino, breaks out sud- denly on the Isonzo. The Central Pow- ers are now utilizing to the full capacity those interior lines which have been their advantage from the beginning, only they are using them not according to their own will, but according to the dictates of the enemy. What adds to the significance of the Allied initiative, as it is now being exer- cised, is the fact that it is not shaped by the developments of the day, but is being carried on in plain accordance with a great plan. Events on the Rus- sion front make this clear. It is plain, for example, that the main Russian ob- jective to-day is an advance on Lemberg, not from the North, where the threat against Kovel is strongly pressed, not from the East around Brody, but from the ‘South, where the army that took Czernowitz and overran Bukowina is now pushing northward. It was assum- ed that Gen. Letchitsky’s army, after occupying Bukowina, would press on through the Carpathians into Hungary ; and minor fighting has, ‘indeed, taken place in the mountain passes. But the lessons of two previous invasions of Hungary have been learned. The main strength of Gen. Letchitsky’s army has been brought to bear against the com- munications of Bothmer’s army, which stood guard on the Strypa and which has been steadily pushed west and north under the menace of this encircling movement from the south. What we may expect, after the latest Russian vic- tory south of the Dniester, is a contrac- tion of the Austro-German semi-circle around Lemberg under pressure from three sides, but chiefly under pressure from the south. For on that front the Russians have the advantage of facing Austrian troops with a minimum of Ger- man stiffening, and against the Austrians the Czar’s soldiers have repeatedly dem- onstrated their superiority from the be- ginning of the war. As the Russian armies have always made their gains against the Austrians, so in the entire scheme of Allied opera- tions the defeat of Austria stands out as the most promising way to success. Herein is the significance of Russian and Italian victories reported on the same day. They are scored against the weak brother in the Teuton alliance; and the Allied forces in France will be doing their bit if they only hold up the German reinforcements without which the Aus- trian lines cannot stand. What we are witnessing to-day is the deflation of Hapsburg strength. The enormous cap- tures made by Brussiloff have shown results not only in the East, but in the Trentino and on the Isonzo. The sur- renders en masse show a weakening of morale as well as of numbers. The capture of 3,500 Germans in a single battle shows that even the Kaiser’s troops are being carried away in the general demoralization. Hammered on either flank by Russians and Italians, the Hapsburg armies have still to contem- plate possibilities on their Southern frontier. At Salonica a great Allied army has been ominously waiting its chance. That chance may come when the situa- tion on the Dniester and the Isonzo leaves the way open for the reconquest of Servia. In Southeastern Europe, where the conflagration broke out, lies the best chance for a decision favorable to the Allies. In employing political sharks and ward heelers to look after their in- terests, candidates for public office evidently act on the assumption that all the votes center around the sa- loons, brothels and trades ‘unions, As a matter of fact, decent people also possess the right of vote, and ought to exercise it, but in too many cases they stay away from the polls because of disgust over the methods employ- ed by wealthy candidates for office to accomplish their ends by nefarious means, But a married man’s dollars won’t last long unless his wife has sense. a (> ri sm ) 4 y oS ‘ (> MICHIGAN TRADESMAN (Ud pre eesd oral [Ss py a (3 ‘a Methods of Helping the Bank to Grow.* Only live things grow, so at the very beginning of our discussion we’ must assume that your bank is a live one, or it cannot be helped to grow. In the first place, I want to state my belief, borne out by wide observa- tion and long experience, that mere advertising in the ordinary sense of the term is not in itself all sufficient to make a bank grow. Back of the advertising there must be the ability and the willingness to serve customers, a realization that the interests of a bank and those of its depositors are truly mutual, what helps one is sure to benefit the other, and what is determental to one can- not but injure the other. The Good Book admonishes us, “Let him that is greatest among you be your servant.” The hereditary motto of the Prince of Wales is “Ich dien,’—I serve. But it is not just that kind of altruism or “otherism’” that appears to animate the modern bank- ing institution. It is rather a selfish unselfishness, if such an experssion can be used. I don’t mean to say that a bank never offers service without hope of reward or that it never takes part in any great movement from purely unselfish and patriotic motives. On the contrary, I know, as you un- doubtedly do, of many instances quite the opposite, such as banks continu- ing to pay the salaries of their em- ployes who are members of the Na- tional Guard called into the service of the United States on the Mexican border. But the point I am trying to make is simply that in being a_ public servant the bank is best serving its own interests. To give a concrete illustration, I will refer to the late James J. Hill, of the Great Northern Railway and the First National Bank of St. Paul. In the grounds of Mr, Hill’s fine residence in St. Paul, where most millionaires would have had _ Italian gardens and _ spouting ornamental fountains, there was built a large and far from ornate greenhouse. This conservatory the great “Em- pire Builder” used for experiments with different kinds of grains for the purpose of choosing the best for the use of the farmers in the territory of the Great Northern Railway. Mr. Hill also did a great deal along the line of developing the best kind of cattle, both for beef and dairy pur- poses. At his country place, he had an imported herd of blooded cattle which was his joy and pride. The re- *T. D. MacGregor, (Guaranty Trust Company of New York) before Colorado Bankers convention at Denver. Agsults of his experiments in these di- ‘rections Mr. Hill made public for the “benefit of the farmers in his territory, and it goes without saying that they took advantage of it. Through the First National Bank of St. Paul, Mr. Hill inaugurated a plan of prize corn-growing contests, with an autumn corn show in the lobby of the Bank, the exhibits con- sisting of the best specimens of corn grown in the various counties of the states traversed by the Great North- ern Railway. This Bank also employs an agricultural expert to devote his entire time to farm business of this nature, and by voice and pen, Mr. Hill was constantly urging the bank- ers and farmers of the Northwest to co-operate in the effort to improve agricultural methods and thus in- crease, the productivity of the farms, and eventually the freight and pas- senger income of his railroads. These constructive efforts of Mr .Hill serve to call attention to the new spirit of banking, summed up in the one word, service. Banks in North Carolina are assist- ing the co-operative extension work in agriculture and home economics conducted by that State. The specific thing I want to refer to is the “Pig Club” plan whereby the boys and girls in the rural sec- tions are encouraged to raise pigs. T. E, Browne, agent -in charge, made this statement concerning the work: “We have enrolled in the Pig Club of the State to date practically 1,400 boys and girls, most of whom have pure-bred pigs which they are feeding according to the most scientific meth- ods of swine growing. We are im- pressing upon these boys and girls especially the importance of giving the pigs a diversified diet by growing for them various green crops. We are also teaching them the impor- tance of clean quarters and sanitary precautions. “It is very inspiring to see the in- terest these boys and girls are taking in their pigs. One of the agents gives these quotations in his report: “One mother said, ‘My boy feeds his pig four times a day and has to see that it is asleep every night” An- other mother said, ‘I am so glad my boy is taking an interest in the club work; I want him to be a farmer, noi a cotton grower.’” “We have two plans by which these pigs are furnished, the boy entering into a contract with the Bank to this effect: First the boy is furnished a pig upon signing a contract to return to the institution two pigs not under eight weeks old, from the first litter, these pigs to be given to two other members on the same condition. The We Reach and Hold the Confidence of Those Who Desire the Greatest Skill and Economy in the management of their Estates. We have stood all tests, and in the continued growth of this Company is best evidence of the satisfaction we have given. To those who desire the con- servation of their Estates after they have gone and are unable to personally administer their affairs, we offer the highest skill coupled with the most rigid economy. Our charges are fixed by law—our services are founded upon years of experience—our opportunities for wise invest- ments are those of a Bank. Send for blank form of Will and booklet on Descent and Distribution of Property. THE MICHIGAN TRUST Co. OF GRAND RAPIDS Safe Deposit Boxes to rent at low cost. GRAND RAPIDS NATIONAL CITY BANK CITY TRUST & SAVINGS BANK ASSOCIATED CAMPAU SQUARE The convenient banks for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institutions must be the ultimate choice of out of town bankers and individuals. Combined Capital and Surplus.................. 0.0065 $ 1,778,700.00 Combined Total Deposits. ...... 2... 0.0... cc seee ce eeee 8,577,800.00 Combined Total Resources ............. .ceeee eee eeee 11,503,300.00 GRAND RAPIDS NATIONAL CITY BANK CirTY TRUST & SAVINGS BANE ASSOCIATED 10 MICHIGAN TRADESMAN August 16, 1916 other plan is, that the boy give his note to the institution, to be paid in the fall, with 6 per cent. interest. In both cases the bankers have agreed that if the pigs die because of some condition over which the boy has no control they will cancel the, notes or contracts.” Cashier R. B. Crowder of the Farm- ers & Merchants Bank of Henderson, who is especially enthusiastic over the Pig Club work, says that the Bank gets benefit from the word-of- mouth advertising of the club mem- bers, the news comment in the papers, and from the fact that the habits of thrift developed by raising and sell- ing the pigs, together with the close contact with the Bank, make the chil- dren good prospects for the saving department in the present and good general bank customers for the fu- ture. I know a small town Washington who became convinced that the farmers of his territory could profitably raise more cattle and sheep because there was plenty of suitable for grazing purposes. banker in grass and range So in his advertising space in the semi-weekly newspaper of his com- munity, he decided to conduct a cam- paign of education on the subject. He enlisted the services of the bank advertising agency in St. Paul with which I was connected at the time, and we sent to the Superintendent of Documents at Washington, D. C., and secured many of the bulletins on cattle and sheep raising issued by the Department of Agriculture. From this material we were able to prepare -a good series of advertisements ad- dressed to.the farmers of this bank- er’s community. In each of the adver- tisements the bank offered to lend money to any responsible farmer for the purpose of adding to his live stock. I know of an Idaho bank cashie. who obtained the names of 500 farm- ers receiving pay checks from a local beet sugar factory. Shortly before check day, he sent out to each of these farmers a s ecdinile typewritten letter, telling them of the safety and serv- ice of his bank, suggesting that they start a checking or saving account with their sugar check, but offering to cash it for them free in any event. As a result of this one letter, he open- ed over thirty new accounts at his bank. I have heard of a rural bank cashier in the East who owns a ford auto- mobile and an Eastman kodak, both of which he uses in pushing the busi ness of his bank. Saturday afternoons he rides around the country and gets acquainted with his parishioners, so to speak. He takes snapshots of their homes, barns and blooded stock, to say nothing of their children, and he care that they receive prints of the pictures free. He talks over the crop prospects and makes himself as agreeable as a politician looking for votes. 1 takes I know of many small town banks that offer the free use of their board rooms as a meeting place for town, school or church committees, or for any such semi-public use. I have seen several rural banks that have a bulle- tin board in their lobby which is used as a farmers’ exchange. That is, free notices are posted of farms, live stock, seed, farm machinery, etc., for sale or exchange. In the bank’s adver- tising, farmers are invited to make the bank their headquarters while in town, using it as a place for business ap- pointments or as a waiting place for the family while the farmer visits the store, the mill or the grain elevator. A house organ is an especially good medium for the bank to use in carry- ing on its efforts for the public good in its community. I know a South Dakota banker whose hobby is good roads, and every month in his bank paper he runs an interesting article on that subject. Some bankers carry out the idea of a farmers’ exchange by running such a column in their monthly paper. Another banker had the hobby of inducing the farmers in his territory to name their places. so in his paper he published a list of named farms, such as “Locust Grove Stock Farm,” “Fair Oaks,” “Riverside Farm,” and so forth. While on the subject of copy, it is not out of place to consider bank slogans and emblems as they have almost the same advertising value for a bank as a trademark has for a man- ufactured article. Many banks choose a slogan that will help fix their building or location in the minds of the public, as “The Bank with the Pillars,” “The Bank with the Clock,” “The Bank with the Gold Dome.” Originality is something to be sought after in choosing a bank slo- gan. “Safety First” was a dandy when it was first thought of, but so many banks are using this expression that it has become rather trite. A Kansas bank is so original that it has adopted the slogan, “The Bank with Pep,” and I suppose it won't be long before some other institution will come al6éng and call itself, “The Bank with the Punch.” The Fort Dearborn National Bank of Chicago uses a circular emblem, with a picture of the old flag fort that marked the original site of Chicago. The Wachovia Bank & Trust Com- pany, of Winston Salem, N. C., fea- tures cotton and tobacco in its emb- lem, representing the principal prod- ucts of its locality. The Iowa National Bank of Daven- port uses an outline map of its State in black with its name in white let- ters upon it. The Bank of Perth, N. D., evident- ly with a Scotch clientele, has a Scotch thistle with the words, “Gang warily,” underneath it. The Appomattox, Va., Trust Com- pany, situated at the scene of Lee’s surrender to Grant, uses a_ broken sword and the Stars and Stripes and the Stars and Bars crossed, the latter being furled. The First-Second National Bank of Akron, Ohio, has a picture of its building founded upon a rock, and the words, “As solid as the Rock on which it is Built.” The Farmers Deposit Savings Bank of Pittsburg employs the picture of a bull terrier, “Prince,” once the prop- erty of the President of the Bank. The Paul Revere Trust Company, of Boston, naturally uses a picture of Paul doing his famous esquestrian stunt. The Corn Exchange National Bank, of Philadelphia, uses an ear of corn. The Rising Sun Deposit Bank, of Rising Sun, Ind., uses a rising sun in its emblem, while the West End Savings Bank & Trust Co:, of Pitts- burg, uses the setting sun. The Mechanics-American National Bank, of St. Louis, uses a mechanic’s THE BANK WHERE YOU FEEL AT HOME Geanpirins GS avincsB ani WE WILL APPRECIATE YOUR ACCOUNT TRY US! Investment Buying Does not put the stock market up because it is done on reactions. There are good chances to make money. Let us assist you. Allen G. Thurman & Co. 136 Michigan Trust Bldg. GRAND RAPIDS SPEED—SAFETY—COMFORT “DAY AND NIGHT BOAT TO CHICAGO FARE $2.75 GRAHAM & MORTON LINE MICHIGAN RAILWAY CO. Boat Flyers—Twice Daily Leave Interurban Station, Foot of Lyon St., rear of Pantlind Hotel, at *8:00 a. m., 9:00 p. m. *Except Sunday—Flyer for Day Boat Leaves Sunday 11:00 a. m. as OLD NATIONAL BANK GRAND RAPIDS. MICH. 177 MONROE AVE. Complete Banking Service Travelers’ Cheques Letters of Credit Foreign Drafts Safety Deposit Vaults Savings Department Commercial Department Our 3% Per Cent Savings Certificates are a desirable investment THE PREFERRED LIFE INSURANCE CO. Of America offers OLD LINE INSURANCE AT LOWEST NET COST What are you worth to your family? Let us protect you for that sum. THE PREFERRED LIFE INSURANCE CO. of America, Grand Rapids, Mich. WM. H. ANDERSON, President L Z. CAUKIN, Cashier Fourth National Bank United States Depositary Savings Deposits Commercial Deposits 3 Per Cent Interest Paid on Savings Deposits Compounded Semi-Annually I 3% Per Cent Interest Paid on Certificates of Deposit Left One Year Capital Stock and Surplus $580,000 JOHN W. BLODGETT, Vice President J. C. BISHOP, Assistant Cashier SS 5 August 16, 1916 arm backed by the American shield. Perhaps the most novel bank emb- lem is that of the First National Bank of Tombstone, Arizonia, which is a tombstone carrying the figures of the bank’s capital and resources. But this does not indicate that the Bank is a “dead one.” Quite the contrary, because I think that any bank that has the nerve to use an emblem like that is very much alive. This is a very interesting subject, but time does not permit my going into it at greater length, I only want to emphasize the fact that a good slogan and emblem, used con- tinuously in your advertising and printed matter, will give the public something concrete around which to build their conception of your insti-. tution, and will help create prestige and good will for it—something of intangible but very real value. ——_>---->____ How Mail Order Houses Get Busi- ness. Ishpeming, Aug. 14—There perhaps is no matter that receives more serious consideration on the part of the country merchants than the question of success- fully competing with the mail order houses of the larger cities. Very few merchants in the smaller cities have found a way by which they can prevent their patrons, from at least occasionally, sending to a mail order house for mer- chandise. Herman Rosenfield, advertising man- ager of Sears, Roebuck & Co., the well known Chicago mail order house, threw out the best hint that the country mer- chants have ever had as to why they fail in holding the home trade as firmly as they should, at the recent convention of the American Advertising Club. Mr. Rosenfield was one of the principal speakers. His address dwelt largely upon the question as to why the mail order houses are successful. The fol- lowing statement from him is one that should carry great weight with the small town merchants, who are continually complaining because so much of the trade they should have goes to the mail order houses: “We have a bureau whose duty it is to read each week the country news- papers from all over the country. There is not a paper of any consequence in our trade territory we do not get. The bu- reau looks over these papers and when we find a town where the merchants do not advertise in local papers we im- mediately flood that territory with our literature. It always brings results far in excess of the same effort put forth in territory where the local merchants use their local papers.” The above statement from Mr. Rosen- field should be enough to convince any live merchants that he has told the truth when he states that the failure of the country dealers to hold their trade is due to the fact that they do not adver- tise sufficiently in the home papers. There have been times, particularly in the spring and fall, when the postoffice here has been literally swamped with literature from mail order houses. There are at least a few merchants in Ishpeming who try to compete with the mail order houses of Chicago and other large cities, and they have done this by properly advertising their goods and selling them at prices where the MICHIGAN TRADESMAN trade can do as well, or better, by patronizing them as they can by sending their money to mail order houses. By comparing the prices and quality of goods, it will be found in many cases that the local merchants give far greater value than the mail order concern, al- though this fact cannot be properly im- pressed upon the trade so long as the merchants do not advertise. An Ishpeming merchant, who is count- ed among the livewire dealers of this city, and who is trying hard to convince the people that they can do as well by trading at home as by sending their money to mail order houses, has looked into the outside trade proposition to some extent, and from figures that he has obtained he places’ an estimate of considerable more than $100,000 a year as the sum sent to Chicago, Milwaukee and other large trade centers for mer- chandise by local people. He is con- vinced that if the merchants were more persistent in their advertising in the pa- pers which have a circulation here they would soon be able to convince the buy- ing public that there is nothing to be gained by sending out of the city. It has been found by experience here that appeals to citizens to patronize the home merchants in preference to the mail order houses have never carried much weight, but on the contrary the dealers have found that it is prices of merchandise and the quality that counts in competing against the city concerns. It is a fact that cannot be denied that too many of the merchants in the small- er towns depend too strongly on the patronage of their personal friends, and many times the latter drift away when their attention is attracted to the offer- ings of the merchant who advertises. It also is a fact that the dealers who spend money judiciously in advertising make the .most rapid progress and they are the concerns that do the most to help build up a city. Evidences of these facts can be seen in every small city in the country. As a rule it is the adver- tising merchant who has the most at- tractive stores, the largest stocks and does the best business. A local merchant recently remarked that Mr. Rosenfield’s statement should open the eyes of the dealers here as well as in every other country town ‘where their attention is called to .it. The deaier said that it serves as a strong hint to the country merchant to get busy. The quantity of advertising matter that comes into Ishpeming from the mail order houses is increasing and there are times when thousands of pieces are received here in a single week. There are very few families whose home ad- dresses the mail order concerns have not been able to get on their books and as a result a great deal of their adver- tising matter comes in properly address- ed and reaches its destination. —_+-.___ Not That Kind. The business agent for a Chautau- qua went to a prosperous town to see some of the natives with regard to booking a performance and _ finally landed in the office of Jones. “Yes, Iam Mr. Jones,” said the oc- cupant. “What can I do for you?” “T called to see you about a Chau- tauqua,” returned the visitor. “Nothing doing,” answered Jones “My wife and I have already decided on a car of another make.” Ce Veit Manufacturing Co. Manufacturer of Bank, Library, Office and Public Building Furniture Cabinet Work, High Grade Trim, Store Furniture Bronze Work, Marble & Tile Grand Rapids, Michigan er Se 11 LOGAN & BRYAN STOCKS, BONDS and GRAIN Grand Rapids, Office 305 GODFREY BUILDING Citizens 5235 Bell Main 235 Members New York Stock Exchange Boston Stock Exchange Chicago Stock Exchange New York Cotton Exchange New York Coffee Exchange New York Produce Exchange New Orleans Cotton Exchange Chicago Board of Trade Minneapolis Chamber of Commerce Winnipeg Grain Exchange Kansas City Board of Trade Private wires coast to coast Correspondence solicited Kent State Bank Main Office Fountain Si. Facing Monroe Grand Rapids, Mich. Capital - - - - $500,000 Surplus and Profits - $500,000 Resources Over 8 Million Dollars 3 bs Per Cent. Paid on Certificates Largest State and Savings Bank in Western Michigan Grand Rapids Railway 5s Due 1919 At Par and Interest SPR FES SEL LA INVESTMENT BANKERS SS EEE. 2} a As Administrator | TRUST COMPANY is naturally able to offer better and more efficient service than an individual, by reason of the fact that it is free from those prejudices that are frequently ascribed to intimate friends or relatives when acting in a similar capacity. [RAND RaPips TRuST[OMPANY MANAGED BY MEN YOU KNOW Ottawa at Fountain Both Phones 4391 ; 12 . MICHIGAN TRADESMAN ~~ =SWVR POVeTTLg(( = me = = — _ = A. V\W™ ——)- : { DRY GOODS, FAN CY GOODS *> NOTIONS: Story of a Dry Goods Dealer’s Ro- mance. Chapter ITT. Written for the Tradesman. Elsworth Seaton Moore, the dry goods dealer, glanced across the table, now cleared of dishes, and searched his friend Lenier’s face. The maga- zine writer was either wholly unmind- ful of the other’s scrutiny, or appear- ed to be so. In an air of dreamy ab- straction Lenier was looking out across the carefully cropped lawn at the never-ending pageant of clangor- ous cars, hurrying pedestrains, noisy delivery trucks, and big, silent au- tomobiles. Vine street was one of the big arteries through which the cur- rents of Centerville’s polyglot life evermore pulsed—and, on occasion, swelled and throbbed and seethed, as if scarcely able longer to endure the stress and strain of vast municipal paroxysms. Through a thin veil of iridescent -smoke that emerged from the end of Lenier’s man-sized Mi Favorita, trail- ed off and ascended in a spiral coil of fantastic and evanescent fragrance, Moore continued to look at his friend Lenier. Was Lenier secretly twit- ting him? Elsworth Seaton Moorc wondered. If so, why? No; he de- cided that. ridiculous and impossible as it sounded, Lenier apparently did actually believe and maintain that any- body who desired adventure could find it. The theory flatly contradict- ed Moore’s experience. It utterly failed to fit into the scheme of things, as Moore had observed their ongoing. With all his heart Elsworth Seaton Moore, Centerville’s debonair and suc- cessful dry goods dealer, wanted to participate in some sort of an adven- ture, of a picturesque and colorful na- ture, like those that abound in books and magazine articles, but, for some reason, everything of that sort got by him. Could it be, as Lenier had suggested, that the fault was his? that the gods of love and of chance had called, and he had failed to heed? that he had missed the cue, and thus gone on, year after year, living 1 prosaic, commonplace life, when some- thing down in the depths of him in- sistently clamored for the unusual, the vital, and the thrilling? “The trouble with you, Elsworth,” and the abruptness of Lenier’s voice, breaking in upon, and shattering, his friend’s reverie, caused Moore to look up surprisedly; “the trouble with you is, you’ve been so durn busy building up that pesky dry goods bus‘ness of yours, you’ve never taken time to ex- amine the cogs and levers of life to see how the thing runs. If you could only make up your mind to rubber around a bit, and look at the raw side of life—and we have a good, complex cross-section of it right here in Cen- terville—you’d see that scores of things are happening every day; and some of them are happening right under your nose—only you don’t see them. If they weren’t so happening, how the deuce could this old town support three morning and two after- noon papers? Every one of them is full of interesting scenes and episodes —tragic, comic, and serio-comic—in current adventure going right here and now in Centerville. If you want to butt in and play an active part in any of these adventures—some of which are as interesting as anything Zola ever wrote—there are plenty ci fat chances.” “You’ve got to show me!” “All right,” replied Lenier, “I'll show you.” And at a signal from Lenier, the waiter approached. “Phil, I wish you’d see if you can find a copy of Sunday’s Times and yester- day’s Herald.” As Phil answered in his character- istic way, “Yes, sir!,” accompanied by his characteristic bow, reminiscent of ante-bellum days, Lenier resumed. “If Phil gets us that Sunday Times I think I can put you on the trail of as neat a piece of adventure as you ever read in The Saturday Evening Post. The man is a clever and daring hold-up—on the whole a rather like- able fellow, I fancy: and as for the girl in the case—well, unfortunately, I haven’t caught any traces of her yet. But I’ll hazard a bet with you that she’s there all right.” “Nothing doing in the betting line,” replied Moore, relighting his cigar; “but I must confess to a mild inter- est in this demonstration of yours.” While Lenier was reciting from mem- ory some of the details of the hold- up incident, Phil came with the pa- pers. “Good!” exclaimed Lenier; “now for the beginning of our test! Let’s see; it was on the first page, I believe. Ah, yes; here it is;” and he pointed out the single-column headlines: “Polite Hold-up ‘Man Left Victim Car Fare. Was Real Gentleman in His Robbing and Also Gave Back a Watch. At last a real polite, gentle- man hold-up has come to light; one that doffs his hat and with gentle al- though firm words issues his com- mands. And not only were his ac- tions all that are required of a gen- tleman, but his heart was kind as well, for he refused to take car fare from a victim. The hold-up gentleman was accidentally found Saturday evening at 10 o’clock by Frank Tuttle of 1656 Maple street.’ Tuttle wasn’t looking for him, and, in fact, isn’t anxious to find him again under similar circum- stances. Tuttle was passing the cor- ner of Southgate and Walton road when he was suddenly halted by the debonair hold-up man, The gentle- man pointed a big, savage-looking gun right at Tuttle’s head, and, tak- ing off his hat, apologized for his ap- parent rudeness. He said he needed the money, and proceeded to empty Tuttle’s pocket. He took $26.50 and a gold watch and fob. After carefully counting the money, he handed the watch back to Tuttle, and then hand- ed him fifty cents in silver. ‘I don’t care for the watch,’ explained the man, ‘and the change is for car fare. I am not a professional robber; but —oh, well, never mind; you beat it! And as Tuttle turned to go, the gentle- man robber tipped his hat and went on his way.” “Some class, eh? said Lenier. “Now in the Herald’s report of the incident we get Tuttle’s description of the gentleman hold-up. He was a young fellow of about 30, smooth- faced, and weighed, apparently, about 160 pounds. He wore a gray, rather shabby overcoat, and a seedy-looking bolar hat. Now here’s yesterday’s Herald, giving a graphic recital of the bank robbery out at Pell Place Heights. You read that, didn’t you? Yes; of course. Well, did you see We are manufacturers of TRIMMED AND UNTRIMMED HATS for Ladies. Misses and Children, especially adapted tothe general store trade. Trial order solicited CORL, KNOTT & CO., Ltd. Corner Commerce Ave. and Island St. Grand Rapids, Mich. August 16, 1916 Ask about our way BARLOW BROS. Grand Rapids, Mich. Leading Merchants Sell NOTASEME HOSIERY “Direct from Mill to Retailer”’ For Men - Boys - Ladies - Children A card and | will call with Samples. S P. BERNS. Michigan Representative 518 Murray Bidg. - Grand Rapids. Mich. GEO. S. DRIGGS MATTRESS & CUSHION CO. Manufacturers of Driggs Mattress Protectors, Pure Hair and Felt Mattresses, Link and Box Springs, Boat, Chair and Window Seat Cushions. Write for prices. Citizens 4120. GRAND RAPIDS GUARANTEED BEDDING QUICK SHIPMENTS Mattresses Coil Springs Cot and Crib Pads Link Fabric Springs Sanitary Covel Pads Sanitary Couches Bulk Feathers Feather Pillows Made by Grand Rapids Bedding Co. Grand Rapids, Mich. ders are complete. man, Shirley and Presidents. tofore. Comparison Invited Our lines of Boys’ and Men’s Police, Fancy and Invisible Suspen- We carry in stock such well known brands as Boss of All, Iron- The latter in both 25 and 50 cent numbers. We wish to call your particular attention to our 25 cent lines of Police Suspenders, namely Boss of All and Ironman, in which we are giving exactly the same good quality web at the same prices as here- Compare with other brands and be convinced. Wholesale Dry Goods Paul Steketee & Sons Grand Rapids, Mich. Your Citizens Phone Places you in touch with 200,000 telephones in Michigan; also with points outside the state. 95,000 telephones in Detroit 19,152 telephones in Grand Rapids DIRECT COPPER METALLIC LONG DISTANCE LINES Citizens Telephone Company August 16, 1916 anything significant in the girl’s de- scription of the hold-up man? No; well, I'll point it out for you. She said: the man was well dressed, about 28 or 30 years of age, and weighed about 160. He was cool and deliber- ate, and rather engaging in his per- sonality. The man wore a false moustache, which sat somewhat asknew; and he had on a soft hat. He grabbed a bag containing $90 in silver, completely intimidating the cashier; and when the telephone girl tried to give the alarm, leveled his gun at her. Backing out, with his gun still leveled at the bank people, he gained the street, ducked into an alley, made for the railroad yard; and disappeared. Now, in my judgment, the bank robber and the gentleman hold-up man are one and the same. The $26 taken from Tuttle enabled the hold-up gentleman to buy some new clothes and put on a more pros- perous front. “But why such a desperate risk? The police authorities of Centerville pronounce it one of the most daring robberies of recent times. The lone bandit was surely in terrible straits and simply had to have the money, even if he took his life into his hands to get it. Why? There are many possible answers to that question; but I like to think the correct one in- volves a girl—a rare and charming bit of feminine winsomeness—who is near and dear to this dashing handit: it may be (who knows?) a sister, savagely caught and gravely imperil- ed, by the wiles of modern city ways; a sister, as innocent and unsophisti- cated as she is fair and lovely, far from home—from which she has been lured by sinister persons who have designs on her—stranded and alarm- ed to find herself alone in a great city. By accident she meets her brother (the bandit and bank robber of the newspapers)—a red-blooded fellow of dash and daring. He “By Jove, Lenier!” exclaimed Els- worth Seaton Moore, jumping up; “you are a wizard! That fellow was in my dry goods store Saturday after- noon, and the girl was with him. By George, she is charming! And I hope you are right about her being his sister. Charles L. Garrison. —_~+-+>—___ Some Troubles of the Retail Credit Man. An old saying might be changed to read “Others work from sun to sun. but a retail credit man’s work is never done,” for if there is a perpetual motion machine in the business world, it is the man who handles retail credits. in the last few years have business men begun to realize the importance of this employe. Not so long ago the head book- keeper handled the charge accounts, but changing conditions and the great in- crease in retail charge accounts have caused to be created the retail credit man. Upon him rests the responsibility of safeguarding his firm’s accounts, In large department stores he may pass upon several million dollars’ business every year. He holds the destiny of his firm in his hands, for he can bankrupt it by being an extremist—either in the extension of credit or the declining of business. He is expected to ward off Only | MICHIGAN TRADESMAN the undesirables, yet retain their good will, so they will buy for cash. He is usually considered a confirmed pessimist, and rated by many (in particular those whom he has turned down) as the mean- est man on earth. He is invariably be- tween two fires—being criticised when the sales fall off, and when the losse3 increase. While his position is an honorable one, his daily life is far from enviable, © for from the moment he opens his eyes in the morning until sleep relieves his weary brain, before him come every phase of human nature. He scans the headlines of the morning paper, and notes Mrs. S. is suing her husband for divorce. He knows she owes him a large account. “He notes Mrs. R. is spending the summer at Rye Beach, when she should stay at home and econ- omize so as to reduce her bills. He reads of the P. & B. Company filing a petition in bankruptcy, and a thousand and one things affecting individual cred- its. Upon arriving at the office he opens his mail, to find a dozen or more letters telling pitiful tales of sickness and hard luck as excuses for non-payment. Then he listens to his collectors’ reports, which are usually promises to pay at some future date. He probably spends an hour dictating letters. During the day he may interview fifty customers; personally they come to open accounts; to make complaints; to have disputes adjusted, for the retail credit man is a court of last resort, in the opinion of charge customers. He may answer fifty or more telephone calls, asking exten- sions or giving excuses; and when he leaves his office, you may think he leaves his troubles behind—but not so. The evening papers tell him many things affecting individuals’ credit; and after dinner, if he attends the theater, he will no doubt see in the audience many who owe him money. After the show he may drop in a cafe, and find several old accounts buying wine and expensive luxuries, when only a few days ago they told him they were broke—and so it goes from morning until night, the good, the bad, the weak, the strong, those who have won and those who have lost, in an endless variety. No wonder that someone has said a credit man must bea lawyer, physician and pastor—all in one. He certainly must be a good judge of character, a diplomat, be sympathetic and able to control his temper under the most trying circumstances. Because of meeting his customers face to face he can, more than any other official of his firm, create an impression—either favor- able or otherwise—that may greatly af- fect the business of his house. His knowledge of the personal affairs of his customers would, if known, break many homes and cause endless trouble. Therefore he must consider these things absolutely confidential. The conscien- tious credit man, sleeping or waking, has before him the delinquent’ and doubtful accounts, and the thought of these is what makes him become a pes- simist, and streak his hair with gray. Each of us knows how we have al- ways before us those who owe us mon- ey, personally; if we multiply this one five or ten thousand times, as the case may be, you will get some idea of the trouble of the retail credit man. David J. Woodlock. 13 Trade Stimulators Bell Phone 860 Citz. Phone 2713 Lynch Bros. Special Sale Conductors Expert Advertising—Expert Merchandising 28 So. Ionia Ave. Grand Rapids, Mich. For Price Advertising OFFICE OUTFITTERS LOOSE LEAF SPECIALISTS te Tisch Hine Ce 237-239 Pearl St. (near the bridge) Grand?Rapids, Mich. Our monthly cata- logue of General Mer- chandise abounds with these. Get acquainted with the Yellow Page Specials in each issue of “Our Drummer.” They will MODERN AWNINGS~—ALL STYLES i Beet cae areas OE \ WC i‘ 7. a i es F Pen Get our prices before buying CHAS. A. COYE, INC. Grand Rapids, Mich. help you pull trade to your store. Butler Brothers Exclusive Wholesalers of General Merchandise New York Chicago St. Louis Minneapolis Dallas Signs of the Times Are Electric Signs Progressive merchants and manufac- turers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 Every Overall And Jacket In Our Stock Is Made From Fast Dyed Fabric cause they are not cheap at any price. why it pays to buy this line from us. our salesmen will be pleased to give you. oA % We have not and do not intend to resort to the substitutes be- This is one of the reasons There are several others which Talk it over with them. Grand Rapids Dry Goods Co. Grand Rapids, Michigan 20-22 Commerce Ave. 14 MICHIGAN TRADESMAN AUTOMOBILES AND ACCESSORIES Motorists Pay Their Share of Cost of Roads. Ninety per cent. of the registration and license fees paid in 1915 by auto- mobilists to the state, or $16,213,387, was spent for the building and main- tenance of county and state roads, according to a compilation just pub- lished by the office of public roads of the Department of Agriculture. In all, 2,445,664 vehicles were registered in that year, and their own- ers paid a total of $18,245,713 for registrations and drivers’ and dealers’ licenses. This is an increase of $5,- 863.760 over 1914, and an increase of 734,325: in the number of vehicles motor registered. Automobile fees now defray near- ly 7 per cent. of the total amount spent on rural road and bridge build- ing, whereas in 1906 the income from this source was less than three-tenths of 1 per cent. of the total expenditure. The growth of the volume of fees and registrations is noted by the fact that in 1901 New York, the first State to require fees, collected only $954. In 1906 only 48,000 cars were register- ed throughout the entire United States. By 1915, however, the number had jumped to the figure given, so that there is slightly more than one motor car registered for each of the 2,375,000 miles of road outside of the incorporated towns and cities. The relation between cars and road mileage varies widely in different sec- tions. There is only one motor car for every six miles of rural road in Nevada, but nearly six motor cars for every mile of such road in New Jersey. There is an average of one motor car registration for every forty-four per- sons in the United States. Iowa ap- parently leads, however, with one mo- tor car for every sixteen persons, while only one for every 200 persons is registered for Alabama. It must be understood, however, that the figures of registration do not necessarily represent a total num- ber of cars, as some of the states do not require annual registration, oth- ers group pleasure and commercial cars and motorcycles in their ac- counts, while still other states do not require registration of motorcycles. There is great inequality in the registration fees charged by the dif- ferent states. The average for the United States was $7.46. The State of Vermont, however, secured in 1915 a gross revenue of $18.10 for each motor car, while Minnesota received only about 50 cents annually for each car. In Texas and South Carolina no amnual registration fees are col- lected, the only requirement being a county fee of 50 cents and $1 respec- tively, for perennial registration. Most of the states, however, also levy an- nual taxes on motor vehicles, and this adds importantly to the public rev- enue contributed by the owners of motor-propelled vehicles. In the use of fees, however, there seems to be a general policy of ap- plying the major part of the money collected from automobilists directly to road betterment. In forty-two of the states of the Union all or the major portion of the motor-vehicle revenue must be expended for the construction, improvement or main- tenance of the public roads or for the maintenance of the state highway de- partment. In twenty states all, or the major portion, of the net motor vehicle reve- nues are expended by or under the supervis:on or direction of the state highway department. In seven states one-half to one-fourth ‘of the state motor vehicles revenues is expended through the state highway depart- ment and the remainder by the local authorities. Many states, in addition to applying license fees to road con- struction, expend for this purpose a large part of the fines and penalties collected from owners. In the number of registrations New York State led in 1915 with 255,- 242; Illinois was second with 180,832; California third with 163,797, and Pennsylvania fourth with 160,137. In gross revenues received from this source, however, California led with $2,027,432; New York was second with $1,991,181; Pennsylvania third ‘with $1,665,276; while Iowa, with 145,000 cars registered, came fourth in point of revenue with $1,533,054. ——»+-.—_ Hints Worth While. If valve-grinding compound cannot be easily obtained, use 120-degree emery mixed with oil to start, and flour emery to finish. Mix with oil to consistency of thick cream. It works just as well as the best grind- ing compound and, in fact, was used many years before grinding com- pounds were placed on the market. Speeding up the motor before stop- ping, by opening the throttle and then opening the switch, makes it easier to start the motor again. This is particularly useful where there is no self-starter. It enables one to start the engine by switching on the ignition current, thus avoiding the dis- agreeable feature of cranking. Try the fan belt occasionally to see if it is loose. If you can turn the fan freely or even spin it, the belt needs tightening. This is a cause of over- heating that is frequently overlooked. In case the spring squeaks it will not be necessary to remove it in order to oil. Jack up frame, to take weight of car off spring, remove the clips that hold spring leaves together, and pry leaves apart with screwdriver or cold chisel, Graphite grease should then be spread over every leaf, using a table knife or thin piece of metal. There is a tool on the market which spreads the leaves without requiring that the car be jacked up. If the carburetor catches fire, do not give way to panic. Shut off the gasoline at the tank and start the motor if possible. A self-starter is useful here, but one should spin it by hand, if necessary. This draws the flame into the carburetor, where it will do no harm. Water from the radiator may be throWn on burning woodwork, but never on a pool of burning gasoline on the floor, as it only spreads the fire. Use Half as Much Champion Motor Oil as of other Oil GRAND RAPIDS OIL CO. August 16, 1916 f TRUCKS FOR SALE at A Great Reduction in Price Ten new 2-ton trucks, furni- ture stake, coal platform and panel bodies. Bargain prices. Liberal terms. Immediate deliv- eries, Also have some low price 3%, -ton delivery trucks especially adapted to use on rough and sandy roads. Citizens 7691 or Trucks,care Michigan Tradesman. Week’s Special in Used Autos Paige, 4-cylinder, electric lights and Starting fine condition; special ....$395 Overland, 4-cylinder, foredoor; special 95 Hupp, 4-cylinder, running fine; special 185 Overland, 4-cylinder, 1912; special .. 195 Regal light 7-passenger, electrically eCgtipped; Special ............-....: 495 Ford 1913, electric lights, 2 new tires; ON 245 Brush runabout, very reliable; special 75 Whiting roadster; special ........... 175 Krit roadster, unusually good; special 245 Chalmers 30 speedster, very classy; CNN ee 395 Franklin speedster, very classy; spe- OME ee es ie eke place. Easy terms no extra charge. Dwight’s Used Auto Ex. 230 Ionia, N, W. Pullman Tires PULLMAN TIRES are made of long fibre cotton fabrics, which undergo natural drying and rigid strength tests, and of refined rub- bers of the highest quality. The carcass, or wall, is extremely durable, withstands tem- perature variations without overstrain, and gives free-air-action; consequently comfort and buoyancy fo both light and heavy cars. The Pullman tread is extra thick and unsur- passed in toughness. These two qualities make this tire especially adapted to stand up under the grind of sandy roads. The Non- Skid is unique and effective—prevents skid- ding and insures uniform speed by clinging to solid bottom on muddy, wet thoroughfares. 3,500 Miles Guarantee PULLMAN TIRES are guaranteed to render a minimum service of 3,500 miles, and to be free from imperfections in material and work- manship. Wholesale Distributors: Brown & Sehler Co. Grand Rapids, Mich. We have an interesting proposition to make to dealers. great deal of trouble. types.” HE reason so many experienced automobile and motor men are becoming stockholders in our company is best expressed by a superinten- dent of an automobile company. “I know that the principle is practical and that the motor will be a very quiet one. away with every sort of valve gives great ad- vantages over other motors, and eliminates a Compression is good, and the motor should be efficient and economical. Oiling is exceptionally good and can be developed to a higher degree of perfection than other Doing The subscriptions of these men who know motors are the best evidence that the Clark An- derson motor is ‘the goods.” Let them judge the motor for you, and you judge the organization of the company by any sort of investigation you wish. 405-6-7 Murray Bldg. Universal Valveless Four Cycle Motor Co Citizens 7645 Grand Rapids, Michigan ® August 16, 1916 GOLDEN THREAD OF FAITH Which Dominated the Life of Heman G. Barlow.* On the walls of my office in the church are photographs of many men, hung there for reasons of love and for the hope of inspiration. One face particularly attracts the attention of my visitors, who often say of it, Who is that distinguished looking man? It is the face of Mr. Heman Barlow and that which attracts the attention of my visitors in the picture is the reproduction of that which has at- tracted us all to him during these years, namely a certain indescribable personal charm, which gave him dis- tinction, caused a stranger instantly to note him and made him to be lov- ed and cherished by an ever unending circle of those who came within the horizon of his many sided life. This is not the time or place for extended analysis of his fine qualities of gentle manhood. Our grief is too recent— the weeks of failing strength and the days when we watched the ebbing tide of his precious life are too close- ly bound up in our present mood of sorrow—to permit a true valuation. Yet we can hazard a few words of sympathetic judgment ere we lay his body under the flowers of our affec- tion. There are those here who have followed him as boy and man, have seen him make his way modestly— almost shyly—from the school house which he left in tender years never to return to enter the field of hard work as clerk and then merchant, and finally as servant of the people— the boyish shyness never leaving him, the boyish modesty never pass- ing away, the personality and worth of the man growing more valuable, yet its value never thrust before you, but ever challenging you to seek for it and find it. And when you found it you found a man utterly sincere and truthful and good—a chivalrous soul without stain and taint of selfishness, a friendly spirit cherishing not arti- ficially but as of nature all the fine instincts and affections that belong to the cultivated Christian gentleman. That is to say, what the most of us must achieve by dint of severe study and long processes of definite application—led thereto by teachers and emphasized by experience—he ar- rived at by processes as natural as when a rose unfolds its petals in the sunlight. It was always a marvel to us how a man to whom the high school and university had never open- ed their doors should have so keen a love for good literature, so sure a judgment of literary standards in the books he read and the addresses he heard and so fine a gift of English composition as his personal letters revealed. A beautiful thought fitting- ly expressed in words aroused in him a rare appreciation. His mind dis- criminated between the pure and the vulgar as unerringly as the modern mill separates chaff from wheat. It was this that made him so love the Gospel and it is certain the Gospel of Jesus purified and elevated his taste. So, also, in the field of music, only *Funeral address of Rev. Dan. F. Brad- ley, of Cleveland, delivered Aug. 8, 1916. MICHIGAN TRADESMAN by laborious effort do most men and women come to know what is good and what is trash—what is common- place and what rises into the order of genius, what is ephemeral and what is universal and eternal. But he knew without effort. In this room where -he spent so many glorious hours with the masters of tone, his comrades were the elite and chosen spirits of that world of tone art, and here he refreshed his spirit and renewed his courage by communion with those who have bridged the chasm between this world with its temporal and trivial interests and that invisible realm of the spirit where the idealists live and are happy. And when on the Sabbath day the organist and the soloist led the people from the dusty commonplaces of a sinning sorrowing work-a-day world up to the sandals of God there was one man in the con- gregation who traveled with them on that celestial ladder all the way home. This sureness of judgment as to what was true and, therefore, beauti- ful went with him into the service of the city. During all these later years when his bodily powers were waning, he gave his time and his thought free- ly and lavishly to make this city beautiful. There is no service which our modern life and cur modern con- science renders to the poor more far reaching than that which provides free and open places of beauty and spa- ciousness where the pinched and sta‘n- ed life of child and man and woman may find expansion and relief from its great poverty. Like the Apostle who said to the blind beggar at the beautiful gate, “Silver and gold have I none, but such as I have give IT unto thee,” so Mr. Barlow tacitly said to the plain folks of this town. He gave them the best he had of instinctive good taste, of unerring judgment. of patient ef- fort to secure for the least and lowli- est bud and blossom and_ graceful shrub and arching trees and sparkling water where in the hot sultry July day the weary and heavy laden found cool refreshment and where pent up spirits of childhood might find free- dom and health in play. It was ap. propriate that the flag at the City Hall should drop half way down its staff when he passed, for he was one of the city’s best friends—a friend of the poor. He was fortunate in his heritage, fottunate in his marriage, happy in the fruits of the marriage in the lov- ing hands that have sheltered him and watched over him with pathetic devo- tion, fortunate in the great business concern with which he was identified, fortunate in his friends and in the beautiful city whose citizenship he made more illustrious. But after all he gave more than he received. There is a rich surplus from this life that remains here with us, that remains with the children and the dear little girl whose sweet sunny face and voice brought the last conscious words from his silent lips. These are but samples of his dis- tinction of character to those who knew him best. To him these quali- ties we admired so highly—of purity, unselfishness, objective thought of the other man, transparent faith in God and the life to come, unwillingness to be a burden or a liability to God or friend—all these never seemed to him to be qualities rare or unusual. They were spontaneous and uncon- scious—a mere matter of good sense and common courtesy and the pay- ment due for the chance to live and love. If God gave him loyal friends and a beautiful home and so much to enjoy, he thought of it not as of his own desert, but of the goodness of God and the goodness of people who loved him, And so all woven through his home life and his business life and bis) ‘emie Ife and the hie of his church was this golden thread OF faith and confidence in 4 good God operating a good world who could not be unjust or cruel and whose wisdom would cause all things to work together for good. There: fore, he trod without fear every room of his Father’s house, living his life here as naturally and sincerely as a child in his mother’s house, dreading neither death nor eternity, loving men as he loved God—a dutiful husband, father and grandfather and friend, do- ing his best, to the limit of his power, to make his corner of the world good and to make it beautiful. Hints Worth While. At the first s‘gns of steam at the radiator consider whether you have been driving your car too fast or not. If failure of the water pump is sus- pected hold hand on bottom of radi- ator and if it is noticeably cooler than the top pump it is not working prop- erly. Never use a cloth in removing dust from the painted parts of body. It grinds the grit into the paint and soon spoils the gloss, acting like a piece of sandpaper. If you must re- move it use a fine duster, but wash- ing is the only proper way to remove dust or mud. Remember that gasoline, oil, grease, heat and light are deadly foes of tires. A little gasoline may be used to wipe off oil or grease if allowed to evaporate immediately. Spare tubes and shoes should be protected from light, which, however, does not seem to affect the tires on a car, probably because they are kept lively by ‘use. When folding up a top be care- ful that no part of the fabric gets caught between the bows, particularly the metal stope where one bow rests 15 on another. On account of the shak- ing of the car while running the fabric will be weakened at that spot, and if left a few days will be worn away, making a number of small holes. Accurate record should be kept o: the mileage of both tubes and tires. This will give you a basis for adjust- ments, showing also if you are using your tires properly, which makes are good, and so on. A tire mileage book can be obtained from most dealers upon request and its use is very sim- ple. a Doubtful of the Result. A New Yorker, who found himself for some days in a “jerk-water” town of the West, was obliged to submit to the ministrations of the barber. was cut, local He had a terrible time—he nicked, gashed, and gener- ally mishandled. When the job was completed the New Yorker sat up and said: “give me a drink of water.” “You aint goime to faint, | hope.” said the barber, observing the man’s distressed expression. “No. "TE jast want to see whether my mouth will hold water.” was the response, Tuthill Titanic Automobile Springs Are guaranteed forever against center- breakage, where 75% of all springs snap. and are guaranteed for one year against breakage at any point, Distributors SHERWOOD HALL CO,, LTD. 30-32 lonia Ave., N. W. Grand Rapids, Michigan United Trucks 1% to 6 ton all worm drive United Trucks are the best busi- ness and profit builders a dealer can secure. They are standard- ized in construction and are capable of performing beyond the requirements usually made on similarly rated trucks as to capacity and endurance. You will be interested in the particulars when you hear about them. Write, wire or visit us personally. The United Motor Truck Company Grand Rapids, Michigan oil for the cheapest car. NOKARBO MOTOR OIL It is the one oil that can be used successfully on all automobiles operated by gasoline or electricity. It will not char or carbonize. It is the best oil for the high grade car, and the best WRITE FOR PRICES AND PARTICULARS The Great Western Oil Co Grand Rapids, Michigan 16 MICHIGAN TRADESMAN Michigan Poultry, Butter and Egg Asso- clation. President—J. W. Lyons, Jackson. ee Hurley, De- troit. Secretary and Treasurer—D. A. Bent- ley, Saginaw. Executive Committee—F. A. Johnson, Detroit; H. L. Williams, Howell; C. J. Chandler, Detroit. The Bad Egg Crusade. Interior exchanges contain many accounts of activity of food inspect- ors in the crusade to suppress the marketing of bad The Des Moines, Iowa, Leader prints a pic- ture of J. S. Bittner, an Iowa in- ‘spector, dumping into a hole in the ground 500 dozen eggs confiscated at Manchester, and states that nearly 50,000 dozens have been confiscated and destroyed by the state dairy and food department during the month of July. Commissioner Barney has fifteen inspectors at work. Many prosecutions have been started against dealers, charging them with either selling bad eggs or having them in their possession illegally. The Minonk, Illinois News reports a recent meeting at Springfield of W. Scott Matthews, twelve State inspect- ors and three Federal inspectors to check up the results of the campaign in that State. Some seventy-seven violations of the law had been found up to date, mostly, it is said, among retail dealers, and these are to be prosecuted at an early date. It is said that the inspectors go to places where eggs are being received from producers, examine the different lots brought in, and if bad egs are found the supplier is required to appear and first cautioned as to the law as a preliminary to prosecution for repeat- ed offense. The Galesburg, Illinois Register says that forty-two egg deal- ers in that vicinity were recently called into Galesburg by Chief Clerk Miner of the state food department to answer charges of offering unfit eggs for sale. It is stated that in all Illinois two hundred and fifty cases have been reported for prosecution. The plan has been to inform these persons that they are subject to prosecution and to grant a hearing at which opportunity is given to ex- plain the circumstances. Besides those called to Galesburg for this purpose it is said that some eighty were previously called to Mattoon and a like number to Springfield. Up in Minnesota the Government and State officials are putting forth every effort to prosecute farmers and dealers who pack bad eggs. Several prosecutions are reported to have been started. Both State and Fed- also been active Kentucky and eggs. about eral inspectors have in Kansas, Tennessee. Missouri, Egg receivers in Chicago report numerous arrests of shippers through. out the State for violation of the new egg law, which forbids more than 5 per cent. bad eggs to the case. Some of the cases which have been received, here durinz the past week have run as heavy as 15 per cent. bad. The inspectors, however, are taking the excessive heat into consideration, and grant that some eggs which may have passed candling at the hands of the shippers arrive in this market in bad condition. Most of the eggs are bad, of course, as the result of heat- ing. One peculiar thing has been noticed, and that is that whereas the Southwest was formerly the place from which the most seriously heated eggs were expected, the bulk of those which are now coming bad originate in the Western and Northwestern producing territory. The reason for this is explained by the fact that the present heat wave has traveled farther Northward than for many years. The shippers in this section, too. have less experience in bucking this evil than the Southwestern shippers. oo Established Standards For Peaches. Mason county growers met at Luding- ton last week and adopted the follow- ing standards for peaches: Extra fancy—peach without a blemish, sound, ripe, of good color for variety, and not less than two and one-quarter inches in diameter. Fancy—peach sound, ripe, without a blemish, of good color for variety, and not less than two inches in diameter. Choice—peach without blemish, sound, ripe, of good color for variety, and not less than one and three-quarters inches in diameter. —_+2~—___ The only blusterer from which a brave man will take a blow wind. is the Dandelion Vegetable Butter Color A perfectly Pure Vegetable Butter Color and one that complies with the pure food a of every State and of the United Sta’ Menufactured by i. & Richardson Co. Burlington, Vt. GUARANTEED nay) pelCarM, BRAND Kexe) put Butter on SRC Pr Aslan aun, Veulemans BUTTER COMPANY CRAND RAPIDS, MICH. Large 10c, 15c and 25c Sanitary Glass Packages Nice Profit for Dealer Sold by All Wholesale Grocers See Quotations in Grocery Price Current GOLD BOND a |r R P PACKED IN ~ d by CASES AMSTERDAM BROOM CO. E R | z ® E Y AMSTERDAM, N. Y. GOLD BOND August 16, 1916 HART BRAND CANNED GOODS Packed by W. R. Roach & Co., Hart, Mich. Michigan People Want Michigan Products Rea & Witzig PRODUCE COMMISSION MERCHANTS 104-106 West Market St. Buffalo, N. Y. Established 1873 Live Poultry in excellent de- mand at market prices. Can handle large shipments to ad- vantage. Fresh Eggs in good de- mand at market prices. Fancy creamery butter and good dairy selling at full quota- tions. Common plenty and dull. Send for our weekly price cur- rent or wire for special — tions. Refer you to the People’s Bank of Buffalo, all Commercial Agen- cies and to hundreds of shippers everywhere. Make Us Your Shipments When you have Fresh Quality Eggs, Dairy Butter or packing stock. Always in the market. Quick returns. Get our quotations. Kent Storage Co. Grand Rapids, Mich. and trouble. Peaches Don’t wait too long before writing us. to look to Michigan for your supply this year. already active in this section buying up the orchards of the growers who do not market with us. Write us now. Our fruit and pack is as good as you can buy and arrangements in advance will save you money You will have Buyers are Fennville Fruit Exchange Fennville, Mich. Watson-Higgins Milling Co. Merchant Millers Grand Rapids, Michigan Owned by Merchants Products Sold Only by Merchants Brands Recommended by Merchants The Vinkemulder Company Jobbers and Shippers of Everything in Fruits and Produce Grand Rapids, Mich. 40 a> August 16, 1916 Farmer Sausage. Take fifty pounds shank meat, ten pounds beef cheek meat, thirty pounds pork trimminigs, thirty pounds pork cheek meat, ten pounds pickled pork trimmings, twenty pounds shoulder fat; five pounds, two ounces salt, two ounces whole white pepper. Shank meat, beef cheek meat and pork cheek meat are ground fine; shoulder “fat is cut into small pieces but not shaved, The whole should then be chopped together with season- ing for five or ten minutes, when the pork trimmings are added and the whole chopped for fifteen to twenty minutes. As this meat is very coarse. it should, after being chopped, be mixed in a mixer for three or four minutes and then be thoroughly mix- ed by hand. Then take the mass to a cooler where the temperature is not lower than 38 deg. F., nor higher than 40 deg. F. Spread upon benches about ten to twelve inches thick, and allow it to remain for three days. Stuff by hand into beef middles about eleven inches in length, and allow to hang in a dry room. The temperature in this room should be between 48 and 50 deg. F. If the weather should be damp great care should’be taken to prevent the sausage from sliming, and it is sometimes necessary to keep the temperature up to 55 deg. F., to hold the room as free from dampness as possible, This sausage is smoked from six to eight hours at a temperature of from 65 to 70 deg. F. It must be handled very carefully in the smoke, as too much heat will wrinkle it. If you are going to make this sausage during the summer months, you must have the proper dry rooms, which can be regu- lated and held moderately cool. Dry cooler space is sometimes used in the summer time, which can be kept at a temperature of 46 to 48 deg. F.; but the best results can be obtained by drying in a room where the sausage can have the benefit of the outside air. This sausage will be ready for shipment in about twenty-five days, being then in a medium dry state. —_22+s__ Value of Eggs As Food. In a recent bulletin of the New Jersey State Agricultural College, the extension specialist in home econom- ics gives the composition of hen’s eggs compared with that of moder- ately lean beef as follows: Beef % Eges % ioe 73.7 70.5 WAG el... 10.5 8.5 Protein .:........- 14.8 20.0 Mineral matter .... 1.0 1.0 The protein in the white of the eggs is nearly pure albumen. The yolk of the egg is of greater nutri- tive value than the white. It is rich in the following mineral salts: cal- cium, iron, potassium and phosphorus and contains them in such a form that they are readily absorbed and utilized by the body. The white of the egg is rich in sulphur. By comparing the composition of the egg with that of lean meat it will be noticed that eggs make a good substitute for meat. Nine average- sized eggs weigh one pound and con- tain about the same amount of nour- MICHIGAN TRADESMAN 17 ishment as one pound of beef. As eggs contain no starch or sugar they should be served with such foods as rice, bread, fruit, potatoes and other vegetables or made into desserts with sugar, tapioca and similar materials. —_++.____ German Blood Sausage. Boil fat bacon and cut into small squares. To every ten pounds boil about two pounds of selected, well- dried rinds, and a_ corresponding amount of pork trimmings. When these are boiled tender put the rind and the trimmings through the cut- ter, scald the bacon and add enough well-beaten pig’s blood to make the whole moderately liquid and then get exact weight (reckoning about twelve pounds to every gallon). To each gallon add salt, six ounces; pepper, one ounce; marjoram, one-quarter ounce; stir all well together and fill into casings, runners. Boil well for from one to two hours. The sau- sages are done when no blood oozes out when the casings are pricked with a fork. On coming out of the pan wash in warm water and lay on a table to cool, and afterwards smoke in cold smoke, if such a flavor is de- sired. To every ten pounds of meat reckon about one and one-half pounds of blood. —_>+>___ Improvement in Egg Receipts. New York, Aug. 15—Regulations of the sale of eggs by food depart- ments of several Western states, by which the candling of stock bought from producers is being greatly en- couraged or made necessary, are having a noticeable effect upon the amount of dead loss in stock arriving here this summer. There is no long- er any considerable quantity of the riff-raff, heavy loss stock that has, in previous years, been present in our midsummer markets and the range of values has, consequently, become narrower. There is, however, a con- siderable range in values, even when the dead loss is chiefly eliminated, ac- cording to the varying proportion of the different qualities contained and egg shippers should study carefully the character of the eggs they are packiing, with consideration for the particular requirements of first class trade in the larger markets, in order to judge at all correctly the selling value. It should be remembered that eggs showing more than slight shrink- age, or weak body, or dark yolks, have to be thrown into second grade where stock is candled out by the jobbing trade here and hatched eggs go as dead loss. ——_2++2>____ He who starts out to meet trouble has a short journey. SEND US ORDERS ALL KINDS FIELD SEEDS Medium, Mammoth, Alsyke, Alfalfa Clover, Timothy, Peas, Beans Both Phones 1217 MOSELEY BROTHERS Grand Rapids, Mich. LIVE AND LET LIVE It used to be said that “Corporations have no souls.” But it has taken big corporations and all their resources to produce the latest ideal in matches. And when that match was developed, did the inventor “hog it all?” **As the Esch bill would give The Diamond Match Co. practically a monopoly of the match business the company offered to license its competitors under its val- uable patent Later it magnanimously surrendered the patent to the peoole of the United States, thereby eliminating a poison from the American home and great- ly reducing the loss by fire. ‘Since 1911 there has been no case of the dread disease known as phosphorus ne- crosis is a Diamond Match factory, and as a result of the altruistic act of this company in surrendering its valuable patent, the disease has been eliminated from all the match factories in the United THE SEAMAN MEDAL Ry States.’’* THE SEAMAN MEDAL We are the largest match manufacturers in the United States, and in 34 years of inti- mate dealing with the grocers of the country, there has never been a time when we lacked the confidence of our distributors or failed to give them our own. THE DIAMOND MATCH COMPANY ” Quotation taken from the Special Bulletin of American Museum of Safety awarding the Louis Liv- ingston Seaman Medal to The Diamond Match Co. Mr. Flour Merchant: You can own and control your flour trade. Make each clerk a “salesman’’ instead of an “order taker.”’ Write us to-day for exclusive sale proposition covering your market for Purity Patent Flour We mill strictly choice Michigan wheat, properly blended, to producea satisfactory all purpose family flour. GRAND RAPIDS GRAIN & MILLING CO., Grand Rapids, Michigan auathes GREAT LAKES Get away from the monotony of the office, factory or farm. Take a Real Vacation —full of pleasant sur- prises—of unique features, —of wondrous sights. Make your business trip a pleasure voyage. The big fleet of Northern Navigation Liners are making tri-weekly trips on the lake Huron—Superior.Cruise, making possible fast, comfort- able, safe travel. i pete Sas aes aie a atl | i pues Between Detroit, Mich., Sarnia, Ont., }f Sault Ste. Marie, Ont., Port Arthur, Ont. = Fort William, Ont. and Duluth, Minn. Features of These Cruises —————_— - Included in the Tickets are the Finest Meals and Most Comfort- able Berths. Special Train Visits to Kakabeka Falls—Basket Picnic Special Shore Dinner at Big Hotei, Boulevard Drive in Terminal City~—-Inspection of Largest Locks on Fresh Water—Afternoon Tea On Shipboard—Dancing in Big Ballroom Every Evening—Music by Ship’s Orebestra—Refreshments After Dancing, etc., etc. Complete Cruise § Everything Included, (6 day trip) Also Georgian Bay one way 4 day trips— Between Collingwood and Sault Ste. Marie. Also 30,000 Island one way trip between Parry Sound and Penetang. Good connections with through rail lines east and west at Detroit, Mich., Sarnia, Ont., Fort William. 4 Ont., Port Arthur, Ont., and Duluth, Minn. Write for folders and information—Ask any ticket agent. Make your reservations NOW in advance. ! 18 MICHIGAN TRADESMAN August 16, 1916 —— ask SS Chale 5 Ai ae 9 a) =~ _j||Meres Keal Value Z =T > ZREVIEW OE MARKET : N Ay 34), UR ae Ti, Going After the School Children’s Shoe Trade. Written for the Tradesman. The school children try are a mighty army, all the armies of all the of this coun- outnumbering warring coun- tries of Europe, on all the battle- fronts—and these busy, hopping, skip- ping, sliding, jumping feet of our vast army of little people are almost as hard on shoes as are the march- ing, hurrying, gripping feet of the sol- diers on European and Asiatic battle- fields. All of which means that it is some right big proposition to keep the feet of our little folks of school age properly clad during the next nine months of school. In this tremendous task shoe man- ufacturers, shoe dealers and parents must co-operate. Insofar as shoe manufacturers are concerned, no part of this discussion need be de- voted to them. They have done their part well. We have children’s school shoes galore—more pairs of them than we have ever had before at the be- ginning of any school year in all our history as a people. And these are better shoes, too—all things being considered. The shoes have solid value in them—actual, dependable value, proportioned to the cost to the dealer and price to consumer. And they are nice-looking shoes; good fitters; shoes of style, character, com- fort, and all that sort of thing. In short, there is no drawback on the shoes. They’re all right. Now as to the co-operation of re- tail shoe dealers with the parents of these school children, to the end that. the little people of all of the com- munities of our great country may be properly shod for the approaching school period, this is the topic that is now to claim our attention. I think it is an important and timely subject. In order to make our reflections as practical as possible, I am going to look at the subject from the retailer’s standpoint, Surely this business is worth going after, any how you con- sider it. The sheer mass of this school shoe trade makes it impor- tant. How many childten are there in your community of school age? How many pairs of shoes per child will it require to keep these children properly clothed as to their feet dur- ing the next nine months? How many shoe dealers in your community catering to the children’s shoe trade? Of this total number of dealers han- dling juvenile footwear, how many of them really figure as competitors in the business? Divide the total probable number of school shoes re- quired by your community by the number of dealers who are of the who’'s-who class in respect of the ju- venile footwear trade, and you can see at a glance that there’s some- thing in it for all of you, and a right smart something in it for those of you who are willing and able to get busy on the right lines during the next few weeks. Children are omniverous consumers of shoes. This is natural. It couldn't be—and _— shouldn’t be—otherwise. Young life is high-gear life. It’s full of spring and jump and slide. The child’s heart beats faster than the heart of an adult; and the young child takes from six to ten times as many steps per day as grown-ups. Leather must yield—and so must the best sole leather substitutes that human ingen- uity can contrive. When little soles are worn through, there is the item of repair: will you go after this al- so? The sum total of repairs on a pair of juvenile shoes will, in many instances, amount to as much as the original cost of the shoes. And even at that, it will be economy to have the repairs made. But, of course, there comes a time when these little shoes cannot be repaired any more. They are ripe for the junk-heap. And then it’s another pair of shoes for little Johnnie or little Mary. And then there are “nice shoes’— i. e. shoes for dress purposes, or oc- casional wear—that the children of school age must have, And _ here again is another item of interest to the retail dealer. So, taking it all in all, this children’s trade in school shoes for the fall of 1916 is a great big item of real in- terest to retail shoe dealers through- out the country. Are you prepared to meet the reasonable requirements of this trade? First of all, have you got the merchandise? We shall as- sume in this that you have. If you haven’t, it is perhaps too late now for you to profit by any suggestions that may be made in this discussion. If you have the goods, what is your plan of going after this school trade? Have you mapped out any special advertising programme? Have you out-lined some special trade-winning stunts; or will you just sort of drift along during the next few weeks just as you have in other days? There are exceptional shoe dealers here throughout the country who are uncommonly successful in capturing Backed by Quality MCN OUM Beart. SROES dvertising A fortunate contract of long standing enables us to offer these shoes at this seemingly impossibje price. No. 139 Men’s Black Kang Tip Blucher, Bellows tongue $2.00 No 140, Same, only fan. . . $200 The value is there in both UPPER and SOLE. PFa 93 9RRgNe ¥ Order today by mail or from our salesman. You are going to have call for just this shoe and here is your chance to get it. So send your order early they are not going to last long. HEROLD-BERTSCH SHOE CO. Manufacturers of Serviceable Footwear GRAND RAPIDS, MICH. SPECIAL Boys’ School Shoes At ‘“‘Before the Advance’’ Prices We have 2,500 pairs of Boys’ and Little Gents’ school shoes which were bought at a special price. These shoes are made of good quality gun metal stock with heavy half double McKay sewed soles. If bought on the present market they could not be sold at these prices. Our Special Prices—While They Last No. 6208—Boys’ Gun Metal Button, sizes 1 to 6 be $1.60 No. 6209—Boys’ Gun Metal Blucher, sizes 1 to 5 Me ce 1.60 No. 9815—Little Gents’ Gun Metal Button, sizes 9 to 13%.... 1.30 No. 9816—Little Gents’ Gun Metal Blucher, sizes 9 to 13%... 130 Rindge, Kalmbach, Logie Company Grand Rapids, Mich. 2 > © 7 ; 1 § 4 ® % . a ¥ x 4 @# » * we i” ib oe pee 2 © > UAaR ER RETR aieeponatePonrsrecaso August 16, 1916 the children’s school shoe trade of their respective communities. At other times I have had occasion to make a first-hand study of some of thé methods of a number of these ex- ceptional shoe merchants who were strong on the lines indicated. Ii would require entirely tco much time and space to describe in detail any of these methods; but, in a sort of gen- eral way, I think I can sum up some of the rules or principles that they observe in their successful seeking of the school shoe trade. First of all, they advertise Chil- dren’s School Shoes in the newspa- pers, beginning from ten days to three weeks prior to the opening of school. Shoes are illustrated and priced. The talk is addressed primarily to parents —especially to the child’s mother, who is generally the one that decides on footwear purchases. Window trims back up newspaper announcements—and they are made just as fetching as can be. And premiums and souvenirs of a kind that appeal to children are used —and featured in the newspaper an- nouncement and display window—es- specially the latter. These souvenirs are of the sort that appeal to school children. Baseballs, baseball bats, gloves, masks; tops, marbles, roller skates; dolls and doll houses, doll clothes, jumping ropes, and the like for little girls. Some of these premiums like a base- ball, baseball bat, jumping rope, or a doll dress, can be given with a single pair of shoes; and the certain other commodities, as a baseball mask or a pair of skates, can be given with a purchase of say five dollars’ worth, which would be about two pairs of shoes. Now that everything in hard- ware lines have gone sky-rocketing in price, so that the shoe dealer will have to pay so much more for pre- miums of this class than formerly, it may not be possible to give such cost- ly premiums with such small pur- chases. I am not attempting to lay down any hard and fast rules with reference either to the kind of pre- miums or their value; but only want to emphasize these two points; first, the premium does make a bit hit with school children: second, if that pre- mitim is of a seasonable nature. There is a time, you know, when baseball is'all the rage and tops are not in it. And then the time of tops rolls around, and the top has the right of way. And so on through the whole list. Now you want to be sure that you are offering premiums (if you are offering premiums at all) that are really seasonable. In the souvenir line, there are, to be sure, big possibilities. Many lit- tle, inexpensive, yet serviceable com- modities—some of them of a novelty- nature—can be had. And these are good for advertising the shoe store. People in the advertising novelty line MICHIGAN TRADESMAN 19 are greatly handicapped at present by the Allies’ blockade. Many of the very best things in the way of ad- vertising novelties came from Austria. 3ut they are not coming now—and haven’t been since the war broke out. I have a friend in this line who simply had to give up and quit his business months ago, simply because he couldn’t get the goods with which to carry on his business. He sold advertising novelties to retail shoe dealers everywhere. Up to the pres- ent time American manufacturers have been unable to duplicate the merchan- dise and prices. But in spite of this handicap, there are a good many things in the way of clever and inex- pensive souvenirs that the retail shoe dealer may secure, and by means of which he may incur the favor of young America, and so make himself solid with the little people. It certainly pays to go after the school children’s shoe trade. There is so much of it—and it is such nice, clean business. Cid McKay. > If You Must Drink. “To the married man who cannot get along without his drinks, the fol- lowing is suggested, as a solution to the bondage of his habit: “First—Start a saloon in your own house. “Second—Be the only customer, and you'll have no license to pay. your wife $2 to buy a gallon of whis- key, and remember there are sixty- nine drinks in one gallon. Give “Third—Buy your drinks from no one but your wife, and by the time the first gallon is gone she will have $8 to put in the bank, and $2 to start business again. “Fourth—Should you live ten years and continue to buy booze from her, and then die with snakes in your boots, she will have money to bury you decently, educate your children, buy a house and lot, marry a decent man and quit thinking about you.” —_—_2+ > How He Found It. “Where can I get a drink in this town?” asked a traveling man who landed at a little town in the oil re- gion of Oklahoma, of the bus driver. “See that millinery shop over there?” asked the driver, pointing to a building near the depot. “You don’t mean to say they sell whisky in a millinery store?” ex- claimed the drummer. “No, I mean that’s the only place here they don’t sell it,” said the bus man. Snore meets Leather Co. Shoemakers and Shoe Store Supplies 240 Pearl St. “Nearthe Bridge” BOT Cay Grand Rapids, Mich. Brandau Shoe Co. ‘““Brandau-Brand”’ Service Shoes FOR SHOP AND FARM Manufactured by - Detroit, Mich. On With the New! Off With the Old! Our salesmen are now out with new lines show- ing advance styles for Fall and with striking novelties and sure selling styles in the money makers for Spring in Low-Cuts and the WON- DERFUL HOOD TENNIS and OUTING PACE MAKERS. It’s an ASSET to you to have The HOOD AGENCY ON Tennis and Rubbers The HOOD LEISURE LINES Startled the Footwear World in 1916 The HOOD NEW IDEAS for 1917 will continue to lead It's the EARLY BUYER who will be the Happy Man We are offering you an exceptional opportunity Grand RapidsShoe & Rubber (o. The Michigan People Grand Rapids One of our Ten Salesmen will make a special trip to see you, upon receipt of a card Eight Inch Work Shoe BICYCLE CUT The farmer’s choice of fall work shoes ROUGE REX No. 446—8 inch chocolate kip, bellows tongue, 2 chrome soles, nailed............ $2.75 No. 450—8 inch black kip, split cuff, bellows tongue, 2 chrome soles, nailed.. 2.60 No. 452—8 inch chocolate kip, split cuff, bellows tongue, 2 chrome soles, Haled ................., 2 60 Order now. Our stock is complete. HIRTH-KRAUSE COMPANY Hide to Shoe Tanners and Shoe Manufacturers Grand Rapids, Michigan MICHIGAN TRADESMAN August 16, 1916 5 2 QS — — = SBE WOMANS WORLD SSD) ies 2 SoZ, SS aj —— I) i The Human Being and the Automo- bile. Written for the Tradesman. If you never have made a study of your fellow beings in their use of the automobile, it might be well to be- gin now. You will find it affords no end of interest and diversion. Likely you will first make a simple classification of the different sorts of drivers, as you sit on a cool porch some afternoon and watch the ma- chines as they pass along. There goes a justly hated road hog. Next there may come a speed demon with set, determined face, whose idea at al! times and in all places is a breakneck rate. Distinct from the speed demon of mature years but still needing re- _ striction, is the young fellow who tries to pass everything on the road, cuts corners and makes ail sorts of narrow twists and turns, just to be smart. By this time, if somewhat of a moralist, you have not failed to think how slackly and inefficiently our laws against reckless driving are ad- ministered. The safety of human life has been and still is shamelessly dis- regarded. The just and common- sense measure of annulling the license of the offender and not allowing him to drive, rarely is applied. The reck- less driver goes scot-free or gets off with an occasional small fine, unless he chances to kill or maim some one, Even then such punishment as would act as a lasting restraint on him and his kind seldom is meted out. Happily the drivers whom you must condemn are only a small minority. There has been a most surprising change since the early days of the au- tomobile, when the dare-devil type was so much in evidence. Great care and thoughtfulness for every other living thing on the road are shown constantly by nine-tenths of all those who drive machines. And this not so much from any fear of loosely en- forced statutes and ordinances, as from genuine altruism and a well-de- veloped sense of responsibility and re- gard for life and property. Your be- lief in the innate goodness of hu- mankind is strengthened and confirm- ed. One can not fail to note that there are greatly differing degrees of skill in driving, among those whose inten- tions are equally blameless. Some al- ways are awkward with a car, al- though they may run one for years. The driver who becomes absorbed in conversation, who is turning around to see what is behind or pointing out this or that, never is the best. It isa marvel that these well-intentioned but unskillful drivers do not meet with more accidents. One comes to the conclusion that ordinarily it re- quires less ability and knack to drive an auto than to manage a spirited horse. Disaster, however, is apt to be more serious. The really expert driver becomes almost a part of his machine. Every- thing else—all talk, wayside obser- vation and the like—is subordinated to rightly managing and guiding his car. How he himself gets any pleas- ure out of what involves so intense concentration, may be hard for others to see. But it all becomes second na- ture to him, And words can not tell what an auto is to its real lover. Ii is like a baby to a mother, an inces- sant care and bother, but a source of indescribable comfort and pride and satisfaction. The genuine automobile devotee is happy when his machine is running right, and that whether it is a limousine or a truck. Trouble to him is trouble with his car. Few if any women have this utter devotion or can even understand it. With most, their enjoyment of mo- toring is passive. They prefer to have nothing to do with running the machine. Some like to drive and may even acquire skill in keeping a car in order; but very seldom does the automobile become the supreme in- terest in life to a woman, as it does to many men. How much such men know about machines! They talk of little else. I have a friend who is an automobile repairer. When I want to learn any- thing about cars I go to him. But I fairly dread to get him started talk- ing, his knowledge is so extensive. He knows every part of every kind of car, and can describe minutely all the latest inventions and improve- ments in mechanism and construc- tion. If he knew as much about a science or a language, he would be classed as a savant. How differently cars are regarded by their owners! Some take a fine machine out in all kinds of weather and on muddy roads, and spend little time in cleaning it up. They trust to luck to be able to purchase again when this one is done for. And there are others with whom a car is almost too good to be used at all, reminding one of the careful team owners of the past who always staid away from church on stormy Sundays, “caring more for their horses than for their Maker,” according to the comment of critical neighbors. The cost of a car often is strangely at variance with the circumstances of the owner. Here is a poor man who must have an expensive machine, and mortgages his home to buy it. His well-to-do neighbor very likely con- EVEREADY FLASHLIGHTS Every man, woman and child among your clientele is a prosnective buyer of an EVEREADY Flashlight. No side line you could carry has a wider appeal —for everybody has ex- perienced the annoyance of groping in the dark and is glad of a means to avoid it. When you have EVER- EADY'S displayed on your counter or in your win- dow you're bound to make sales, We're EVEREADY head- quarters. Consult us. C. J. LITSCHER ELECTRIC COMPANY Wholesale Distributors 41-43 S. Market St. Grand Rapids, Michigan ECZEMA also EXTERNAL CANCER Treated by methods that make results we promise before you pay. Eczema cases may be treated by our method at home when you know our hot compress system. PURITAN INSTITUTE, Incorporated 77 Sheldon Ave. Grand Rapids, Michigan New Joy for the Palate MAPLEINE Flavoring The outstanding qualities of Mapleine are in its delicious- ness and its universal use. Mapleine is used for every- thing—in Icings, Soft Drinks, Candies, Cakes, etc. Your customers will be pleased Order from Louis Hilfer Co. 1503 Peoples Life Bldg. Chicago, Ill CRESCENT MFG. CO. Seattle, Wash. Lowneys Chocolates in fancy packages For Summer Trade A fresh, complete line in stock all the time Order by mail or from our representatives Putnam Factory Western Michigan Distributors National Candy Company, Inc. GRAND RAPIDS, MICHIGAN MAA eo) SiS BS ( Pr of GROG ca a a Sy? ~—= s ie aS ow) « oe ANE ry —— Koy SGX 4 Ke should be—just right. oud oN ee CAS eure eer Keep it Plainly in Sight— On Your Shelves Point to it with pride—as the coffee with No the mission of making the breakfasts what they ic And “White House” Coffee knows just how ey BIE: ) NS ei 1 SAYA OATES Ne ee See ts ee eo $ 3 fj ve be Ww cel peri Roane T I - %, 2 & e Ea e August 16, 1916 tents himself with a ford, perhaps bought second-hand. Luckily high cost and elegance are not essential to enjoyment. What pleasure do many families get from cars that are of models so old that no one remembers the year—rattle- traps that still can be made to go! In striking contrast these to the arch aristocrats among automobiles, the electrics, so silent and dignified and smooth-running, and really too fine and too correct for solid satisfaction. An automobile acts as an intensi- fier and makes the dominant traits of the owner show large. Where does selfishness look quite so selfish as in a big handsome car, always driven with only one or two occupants? And how can kindness have a more pleas- ing manifestation than in taking out driving those who do not own a car, or in giving a lift to a weary foot- passenger on a country road? In- deed, in connection with the auto- mobile, we see human nature at its best and at its worst. The chauffeur who, a short time ago, to avoid an otherwise inevitable collision with an- other car, purposely deflected his ma- chine and ran into a telephone pole, thereby losing his life, stands at one extreme. The coward who leaves the victim of his reckless driving unaid- ed, and speeds on to avoid discovery and arrest, is at the other. By a strange paradox the auto- mobile takes people away from home and at the same time strengthens do- mestic ties. For motoring is a rec- «reation that is unique in being en- oe to old and young alike, and to old and young together. The fair- est picture which the automobile fur- nishes is the family with two or three or more happy children out for a drive. To the man who is a little past mid- dle age and has made money enough that he does not need to take things at all strenuously, a car is a para- mount blessing. Before the automo- bile, a man of this kind was apt to find life very much of a bore. The elderly woman has her housekeeping and she can go in for all kinds of causes. The average man will give money toany philanthropy that appeals to him, but as to donating his per- sonal services, he can’t see any place to take hold. He would feel ill at ease and in the way in charitable ministrations. But a car furnishes him occupation and purpose. It gives him something to do in which he takes a hearty interest. Always in pleasant weather he can take his wife out, and his children if they are still at home, or friends of the family if the children are grown and away. All sorts of delightful trips can be made. Motoring is something that seems worth while to him. There are people who still waste their breath knocking the automobile. To their minds the extravagance which it has occasioned is so unwar- ranted and its toll of life so dreadful, that they are blind to the vast largess of legitimate pleasure and_ benefit, which, rightly used, it holds for hu- mankind. Its abuses can be correct- ed, and it satisfies a real need. Is it too optimistic to hope that the time soon will come when the poor as MICHIGAN TRADESMAN well as the rich can enjoy the peerless automobile method of seeing God's great outdoors? Quillo. —_>-+ 2 ___- Brubaker’s Account of the Muskegon Picnic. Mears, Aug. 10—I am not trying to spoil any of your valuable paper’s space, but hope you are prepared to give Mus- kegon a big boost over yesterday’s pic- nic. Surely Grand Rapids merchants know how to entertain their customers and I won’t knock your city at all, but, believe me, they can’t show Muskegon anything when it comes to picnics. Hope you were there, so you can do them justice. Every business house closed up tighter than the saloons in Oceana coun- ty and all were out as an entertainment commnittee. It was a conglomeration of country and city entertainment. To those who fancied city stunts there were the theater, flying machine, etc., and to those who are fond of rural scenery there were the trained animals at the park and the calves on the _ beach. Piowaty, who furnished the water melons, must feel as if the white folks have the negroes’ taste for melon. There wasn’t a shortage of anything but sugar. Think George Hume was to furnish the sugar—was to—but didn’t. Well, sugar is pretty high, but at that you can’t stretch it too far. Think George didn’t realize just how big a crowd the mer- chants could scare up, but even for me, that is a small matter to kick about, as I don’t use sugar in my coffee. I noticed the Pasco thirst parlor appeared quite busy, but, of course, I had to judge from across the street. I surely had a splend- id time meeting old salesmen who had changed territory. Especially in meeting Bert Gillard, of Flint, who used to be a Walker Candy Co. salesman. It was a pleasure to renew acquaintance with Bert and also meet his charming better half. William Berner was tempted to stop over to attend the picnic, but he is so very jealous of Grand Rapids, he missed a good time. I got a glimpse of Herman Anderson and family fording their way to the park and, of course, saw Erney Welton towering above the crowd. The park was brilliantly lighted by the reflection of J. W. Fleming’s habitual smile. Saw also Milton Stein- dler, your erstwhile scribe. Guess I roasted Milt too hard a year ago, as he was minus those white ice cream trous- ers. Guess the outside merchants went to the picnic with counterfeit money, as the local bunch seemed to be the only ones whose money was acceptable. Hon- est, I would be ashamed to tell you how much this grand time didn’t cost me. Chronic Kicker. ++. Secrets of Success. Push, said the Button. Take pains, said the Window. Never be led, said the Pencil. Be up-to-date, said the Calendar. Always keep cool, said the Ice. Do business on tick, said the Clock. Never lose your head, said the Bar- rel. Do a driving business, said the Ham- mer. Aspire to greater things, said the Nutmeg. Make light of everything, said the Fire. Never do anything off hand, said the Glove, Spend much time in reflection, said the Mirror. Make much of small things, said the Microscope. Do the work you are sooted for, said the Flue. Get a good pull with the ring, said the Bell. Be sharp in all your dealings, said the Knife. Do not be too fresh, said the Paint. 21 You can save from twenty to thirty rer cent in time in this school. REGULAR COURSES—College Preparatory, Grammar, Intermediate, Primary. WEBB ACADEMY (Incorporated) SPECIAL COURSES—German, French, Latin, Spanish, Oratory, Voice, Elocution, Physical Culture. Defective Speech, Piano. Violin, Bookkeeping, Business Correspond- ence, Penmanship, Civil Service, Private Tutoring, Practical Dressmaking. Call Citizens Phone 9281 or write Wm. E. Webb, Director is Corner Ionia Ave. and Fountain St., Fine Furniture alone cannot make a home but it helps a great deal Klingman’s The Largest Furniture Store in America Entrance Opposite Morton House Grand Rapids, Michiga TNT WA Us VO Reducing ““Overhead”” The grocer who sells National Biscuit Company products increases his total volume of sales without increasing selling cost. These goods are easy to sell—take less time and argument to sell—require no wrap- ping—there is no spoilage, therefore no waste. Thousands of grocers who have put in the National Biscuit Company line have found that their total. yearly profit is greater by far than when they sold goods of uncertain quality. Their salespeople have time to sell more goods. Every sale means a clear profit and a consequent cut in the overhead expense. Uneeda Biscuit—the best known, largest selling; most widely distributed soda cracker. NATIONAL BISCUIT. COM PANY MICHIGAN TRADESMAN August 16, 1916 Wb sees 2 Wij, — — — —_ —_ = Michigan Retail Hardware Association. he S. Judson, Grand Rap- Vice- President—James W. Tyre, De- troit. cibecretary—Arthur J. Scott, Marine a sropeeeren—-S0 tibia Moore, Detroit. = Systematizing the Prospect List. Written for the Tradesman. An important item in the building of a successful paint business is the systematic use of prospect lists. In any line of business, systematic work is always more effective than work done at haphazard. The man who just sits down in his shop and waits for business is an ineffectual competitor of the man who hustles for orders. The man who goes after business systematically with the aid of a carefully selected list of pros- pective customers invariably produces better results than the man who mere. ly mails literature broadcast to every- one whose name appears on the city directory. The more effort a man puts forth, the better will be the re- sults; and the more brains he mixes with his business getting campaign, the less effort will he require to pro- duce the same results. The paint business is essentially one where customers have to be ed- ucated to the point where they will spend money. The business has made great strides in the last twenty years, yet there are still huge oppor- tunities for paint education. The pro- portion of property owners who paint their buildings regularly because they believe thoroughly in the value of painting is still too small. The aim of every painter and paint dealer and paint manufacturer should be, not merely to secure business, but to thor- oughly educate the public to the value of fresh paint regularly and properly applied, and to the economy of pur. chasing quality paint and first class workmanship. Personal solicitation is the most effective kind of salesmanship, and probably always will be. Yet in the important work of paint education, planting the seed from which future business is to grow, a carefully se- lected prospect list, systematically handled, will prove singularly help- ful. The paint man—whether he be deal- er or painter—can make excellent use of such a list. In its compilation, care should be used. It is quite true that every in- dividual is in a sense a prospective purchaser of paint and allied prod- ucts. Care should be taken, however, to eliminate from the list people who are not likely to respond, or people whose business—owing to their lax financial methods—is likely to prove undesirable. The man who has just painted isn’t in the market for paint. The man who won't pay for anything and can’t be made to pay had better be left alone. In fact, for a syste- matic mailing list campaign, it is good policy to go over the list carefully, pruning it down a great deal. The man who centers all his business get- ting energy upon the 500 or even 250 likeliest prospects in his community will usually secure better results than the competitor who tries to land everybody on the voter’s list and is unable to concentrate his fire where it will prove most effective. In selecting the list for, say, the spring campaign, the paint man should not overlook his likeliest customers, the people who have already patron- ized him. This is an attractive feature of the paint business, that the customer thor- oughly educated to the value of regu- lar painting will be in the market again in a few years; and you will get the preferance if the job you gave him in the first place was satisfactory. It is well worth while to keep a rec- ord of past business, as a basis for soliciting future repeat orders. Then, too, there is new building always going on. The alert paint man watches the building items, the permits issued, the sale of building lots— the earlier he gets after the prospective builder, the more likely he is to secure the inside track. Then, too, real estate sales should be watch- ed. The new purchaser of an old property is often ready and willing to brighten up. The man who buys for speculation usually figures on a little “fixing” as a preliminary: to turn- ing over the property at an advance; and for the speculator of this type. there is no investment so profitable as fresh paint. Then, too, it is often worth while to watch the “For Sale” and “To Rent” cards and advertisements. Fresh paint is, without exception, the best real estate agent in the world. An incident illustrating the point Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Reautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Grande Brick Co., Grand Rapids So. Mich. Brick Co., Kalamazoo Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction AGRICULTURAL LIME BUILDING LIME Write for Prices A. B. Knowlson Co. 203-207 Powers’ Theatre Bldg., Grand Rapids, Mich. 139-141 Monroe St ee CS GRAND RAPIDS, MICH. Short Price Overstock 100 Rolls 10, 14, 16 Jb. 1-32 and 1-16 Best Asbestos Paper $2.90 per cwt. Worth 3%c by the carload today and dead sure to go higher. This price should interest furnace men. 100 Bags Asbestos Cement $1.00, worth $20.00 ton by carload today. 30 Bales Standard Binder Twine 10c. 800 Ibs. 1 inch Flax Rope 5c lb. 400 lbs. % inch same 6c Ib. 10 Barrels Lime Sulphur $5.50. 10 80 lb, Steel Drums Sweeping Com- pound $1.25, 150 Squares 1, 2 and 3 Ply Genuine Ru Ber Oid Roofing. If interested ask for special price. 10 8 inch 4 Ply Endless Thresher Belts 150 and 140 feet long 24c foot. VanDerVoort Hardware Co. Lansing, Mich. Holland Ladder & Mfg. Co. Holland, Mich. High Grade Ladders of all kinds. Write for Catalogue and Prices. McCRAY Refrigerators Write at once for catalog No. for Grocers Jy ifat describes tulle the McCray line of Refrigerators for Grocers and Del- icatessens and 61 that describes McCray Meat Mar- ket and General Storage Refrigerators. McCRAY REFRIGERATOR CO. 644 Lake St. KENDALLVILLE, IND. REYNOLDS > iA FIRE UNDERWRIE SHINGLES Reduces Fire Insurance Rates Will Not Ignite from Flying Sparks or Brands Sold by All Lumber Dealers H. M. Reynolds Asphalt Shingle Co. “Originators of the Asphalt Shingle” Grand Rapids, Mich. Foster, Stevens & Co. Wholesale Hardware st 157-159 Monroe Ave. :: Grand Rapids, Mich. 151 to 161 Louis N. W. “Blizzard” Ensilage Cutters CLEMENS & GINGRICH CO. Distributors for Central Western States 1501 Wealthy St. Grand Rapids, Michigan a ar - ye ae \ | - = Sa TRL RT RRA PEEL August 16, 1916 came to my notice not long ago. A man had a cottage in a small city which he wanted to sell at $1,400. Times were good, property was up, things were booming generally, but that old house seemed to be a dead one. The draf paint had been a mighty good job once, but after eight years or more it showed wear. At last the owner was persuaded to spend approximately $40 in a good painting job. Within a few months he turned over the property at $1,450; and that at a time when the bottom had dropped out of real estate. What that $40 investment in paint would have done in boom times may be left to the imagination. That incident illustrates the effec- tive appeal which fresh paint and the paint man can make to property own- ers who have difficulty in selling or renting. For that reason every such owner is a fully qualified candidate for the prospect list. The paint man’s advertising cam- paign must always depend on indi- vidual conditions. Usually a follow- up campaign is conducted in co-oper- ation with the manufacturer. Yet it will pay the paint man to make his appear as directly individual as pos- sible. There are arguments which will appeal particularly to Jones, who is trying to rent his row of houses; oth- er arguments will carry weight with Smith, who takes pride in keeping his surroundings attractive. Every mail- ing list campaign should contain pro- vision for personal letters from the paint man; to the end that these per- sonal appeals may be effectively ad- dressed, the propect list should in- clude, not merely name and address, but details—such as the size of the bu'lding, whether a rented house or the owner’s residence, and so forth. The most effective and efficient means of listing prospects is by the card index system. There is no fixed form of card for paint prospects; each paint man should map out the form embodying the information which he is likely to find most useful. If deem- ed advisable, merely a blank card can be used, with space, below the name and address, for such further particu- lars as may be worth noting for ref- erence. One card in use by a paint firm provides spaces for name, ad- dress, credit rating, occupation, na- ture of buildings, when painted, cost of job, when they should be repaint- ed, contemplated improvements (in- side and out) and general remarks. On some cards space is provided for data as to the amount of paint re- quired, and the color combination se- lected. The most satisfactory card is that one which provides space for a com- plete history of the paint man’s ad- ventures with his prospect. To begin with, the card is placed in the “Active” compartment of the index, and con- tinues there from the day the follow- up campaigir starts until the man’s order is booked, Then is transfer- red to the “Inactive” compartment, preferably under a guide-tab showing the year in which the job was done or (if preferred) the year in which the buildings should be _ repainted. Thus, the paint man can carry MICHIGAN TRADESMAN in his “Inactive” file the nucleus of prospect lists for years to come. Some paint men who are also am- ateur camerasts take photographs of their paint jobs and file these with the cards, as a possible help in secur- ing business from the same or other prospects. Of course, exterior painting is not the only thing to work for. The man who paints the outside of his house this year may put off inside finishing until another season. In that event, he should be listed as an inside finish- ing prospect. The practical paint man should bear in mind one thing. The systematized prospect list is desirable only so far as it helps to secure business. It is not an end in itself, but a means to an end. The paint man should so devise it, and so manage it, that the prospect list brings him the maximum of business with the minimum of ef- fort. Victor Lauriston. —_2.-.>____ Paid in His Own Coin. In the days of the country inn and when traveling overland was done on horse-back or in carriages, -the eccentric John Randolph of Roanoke was passing over a road that was new to him. He stopped at an inn for dinner. The meal being over, the driv- er hitched in his team and was ready to resume the journey, when the inn- keeper, doubtless with the best in- tentions, enquired of Randolph where he was going. “T’ve paid my bill and it’s none of your business,” gruffly answered the traveler. About half a mile from the inn, Randolph found that the road forked. He, of course, did not know which end to take, so he sent the driver back to enquire of the inn-keeper. “You can tell Mr. Randolph that he has paid his bill and that he can take whichever way he chooses,” re- turned the inn-keeper. ——_+- Like Old Friends. At a dinner-and-theater party re- cently given in Washington a beauti- ful debutante was frightened beyond measure because Senator Blank had been selected for her escort. The poor girl was almost in tears from nervousness. “But, mother,” she protested, “what- ever can I talk to him about?” The mother smiled. “You'll like him, dear; every one does.” It was late that night when the de- butante came running into her moth- er’s boudoir, a happy flush on her cheeks. “T’ve had a perfectly dandy time,” she announced, “and I think the Sen- ator’s fine. He isn’t at all what I expected him to be. Why, we hadn't gone two blocks before we were talk- ing about the flees in Italian hotels!” —_>+>—___ lf it wasn’t for gas, pulling teeth and selling mining stock would be hard work. Hartnett Flower Shop Cut Flowers—Floral ee ON Te Ce ete) 72 N. IONIA, Just North Monroe Both Phones Grand Rapids, Mich. 23 ‘your attention. 72nd Year ee ona ee Loop Sp pe min = 2 We extend a cordial invitation to all merchants interested to visit us and inspect our lines of Holiday Goods We have prepared an irresistible display of good things to tempt the appetite of the buyer hungry for “something different.” Months have been spent in assembling the thousands of items shown in our sample rooms, and the number of buyers that have visited us is evi- dence of the fact that we have what the trade wants. We have never shown greater variety or better values than we are showing for this season’s busi- ness, We have a host of “good things’ which no dealer can afford to overlook. You will be astonished at the slight and few advances in our prices over previous years because our contracts were made for the winter’s work at the factories and before any great advances were expected. It is necessary to buy early as low prices can not be guaranteed to last and RE-ORDERS are doubtful. REMEMBER ONE-HALF OF DAY AND CHRISTMAS GOODS FORMERLY CAME FROM EUROPE and not a dollar’s worth is coming this year, so merchants must ORDER EARLY. This is no “‘bluff’—there is actual short- age NOW—TO-DAY IN THE VISIBLE SUPPLY OF THESE GOODS. ALL HOLI- Our line—our stock—our prices are worthy of COME AND SEE US. H. Leonard & Sons Manufacturers’ Agents and Wholesale Distributors China, Glass, Crockery, Silverware Bazaar and Holiday Merchandise Grand Rapids, = Michigan 24 MICHIGAN TRADESMAN August 16, 1916 cate WEEE, Yer Facetsedy wees SAT AVNAATN HE.COMMERCIAL TRAVELER — = —_ ~ 7 RA VU SMAI M nbc WO nt Grand Council of Michigan U. C. T. Grand Counselor—Fred J. Moutier, Detroit. Grand Junior Counselor—John A. Hach, Jr., Coldwater. Grand Past Counselor—Walter S. Law- ton. Grand Rapids. Grand Secretary—Maurice Heuman, Jackson. Grand Treasurer—Wm. J. Devereaux, Port Huron. Grand Conductor—W. T. Ballamy, Bay City. Grand Page—C. C. Starkweather, De- troit. Grand Sentinel—H. D. Ranney, Sag- inaw. Next Grand Council Meeting—Bay City, June 1 and 2, 1917. Pickings Picked Up in the Windy City. Chicago, Aug. 14.—When the news was flashed to Chicago from Mac- kinaw Island, that Dr. John B. Murphy had passed away, all Chicago felt the shock. Dector Murphy was known as one of the best surgeons in the country and the very best in Chicago. It was through hith that some of the very latest ideas in the science of surgery were evolved. The whole country has lost a master mind. Anyone wishing to drive from Chicago to Milwaukee will do well to carry chains along, as the roads are very bad after leaving Zion City. The weather in Chicago is fine—nice and cool. Chicago physicians report more throat and ear trouble this year than ever be- fore. The diagnosis indicates that this is caused by bathing and swimming, the water becoming contaminated from much usage. Let us of Cadillac Council (Detroit) all pull together, get together, and hang together for the purpose of increasing the membership of our Council. The writer will try and do his little bit in his little way, even if not in Detroit. Chicago stores are showing some big bargains this week, and buyers from all over the Western country are in the city taking notes of new ideas. Anyone who happened near the Board of Trade building last week would have thought that the world had gone crazy to see and hear the mob when wheat took a jump of 12 cents. A good many fortunes were won and lost at that time. A few parks in Chicago will interest you when in the city. All can be seen and enjoyed by automobile, elevated trains, street cars and some by boat. Grant Park, downtown, 205 acres; Jack- son Park, Old World’s Fair site, extreme south, 542 acres; Washington Park, be- tween Grant and Jackson Parks, con- taining the largest athletic field in the world, 371 acres; Garfield Park, on the West Side, largest conservatory in the world, 188 acres; Humboldt Park, on the Northwest side, a natural park, con- tains the most perfect rose garden in this country, 206 acres; Lincoln Park, on the North side, with the zoo of 1,800 animals, 517 acres; Union Park, West side, between downtown and Gar- field Park, eighteen acres; Ogden Park, sixty-one acres. William Strand, with Carlson Bros., distributors of Dutch Master cigars in Chicago, left for a two weeks’ vacation last week in the woods North of Chi- cago. As there is no fishing where Mr. Strand is sojourning, the writer expects to hear some fine animal stories. This will be a change from the fish stories. Mr. Zolla, President of the Standard Tobacco Co., distributor of Dutch Mas- ters on the South side of Chicago, has surprised himself by purchasing a brand new automobile. Mr. Zolla is so pleased with his car that all his friends have a standing invitation to ride, but this ride is only while calling on his trade. Chicago is figuring on building a boardwalk, from the end of Lake Shore Drive, on the North side, to Fifty-first street, on the South side, a distance of fifteen miles. In bringing this matter before the people, Mayor Thompson re- ferred to New York and Detroit as the leaders along the lines of improvement. The Mayor, in his speech, praised De- troit in knowing how to do things, claiming if Chicago wants to be the city that will attract the people, it must improve, not in a small way, but in a large way. This goes to show that im- provements now being made in Detroit are watched very closely by outside cities. The Lincoln Park commissioners have recently commenced work on the new extension of Lincoln Park by the re- clamation of eighty-five acres of the submerged land just east of the shore from Cornelia avenue north to Irving Park boulevard, for which the people voted a bond issue of $1,000,000. The bonds were taken by the First Trust and Savings Bank and the Harris Trust and Savings Bank, the $990,858 derived from this source now being in possession of Frederick H. Rawson, treasurer of Lin- coln Park Board. Prior to this the commissioners had reclaimed 212 acres on the shore south and with the reclama- tion of eighty-five acres now under way it will have thus reclaimed 297 acres in all, to be added to the 625 acres proper. When this work is completed Lincoln Park will contain a total area of 922 acres. The new extension from Cor- nelia to Irving Park boulevard is skirt- ed on the west by Sheridan road, while the Lake Shore drive will curve diag- onally across the newly made land in a northeasterly direction from Cornelia to the new shore of the lake. The greater part of this plot will be devoted to a play field) A channel and lagoon will connect a yacht harbor with Lake Michigan. This lagoon will be used for boating. There will be a breakwater in the lake 1,000 feet beyorid Irving Park boulevard which will facilitate natural accretions and will increase the area of the park tremendously. It is esti- mated that it will take about three years to finish the work. The sale of the bonds will also permit of the paving of 1,000 feet of beach along picnic island, east of Lincoln Park bathing beach. It is proposed to continue this beach the entire length of the island, making a total of about 3,000 feet of paved beach. Out of this bond issue it is also proposed to extend the paved beach on the main- land east of the present golf links, ex- tending -from Diversey boulevard to Belmont avenue. These are among the many important improvements which the Lincoln Park commissioners are now giving to the people of the city, par- ticularly of the North side. It is inter- esting to know that the cost of filling this land is about $8,000 an acre. To purchase land even if it were available could not be done in this vicinity for less than $80,000 to $100,000 an acre. Charles W. Reattoir. ———_22~____ Some people would cry over spilled milk even if they don’t like milk in any form. Snyder’s Restaurant 41 North Ionia Ave. 4 Doors North of Tradesman Special Dinners and Suppers 25c THE CUSHMAN HOTEL PETOSKEY LEADS ALL THE REST RESORT SEASON NOW ON Kindly drop card for reservation The Hotel Geib Eaton Rapids, Mich. L. F. GEIB, Propr. AMERICAN PLAN Artesian Water Steam Heat $2 Per Day Sample Room in Connection HOTEL CODY EUROPEAN GRAND RAPIDS, MICH. Rates$l and up. $1.50 and up bath. At Harbor Springs, Mich. | The Emmet House is a good place to stop $2.00 per day Now under management of Will Cartwright, you will be treated right. Come on Fishing, the Perch are biting. Open all year Hotel Charlevoix Detroit EUROPEAN PLAN Absolutely Fire Proof Rates, $1 for room without bath: $1.50 and upwards with bath. Grinnell Realty Co., Props. H. M. Kellogg, Manager ee a = nee . MERTENS ee 0 8 od Dod One half block asf of the Union Station GRAND RAPIDS NICH THE RATHBONE HOUSE AND CAFE Cor. Fulton and Division It’s a good place to stay and a good place to eat. You have service when you want it. If you will try us out once we'll make things so comfortable for you that you'll come again soon. A Big Factor in National Progress Nine Million telephones connected by Bell Long Distance lines give 100,000,000 people a medium for the national inter- change of thought that is enjoyed by no other country in the world. Over Bell lines it is possible to speak and be spoken to, hear and be heard across the continent. Bell Service is-one of the most impor- tant factors in the commercial and social development of the nation. Michigan State Telephone Company e SE api EME stat Sep on MOLARS FREE RESET SRN = & 2 August 16, 1916 DETROIT DETONATIONS. Cogent Criticisms From Michigan’s Metropolis. Detroit, Aug. 14—Charles Slatkin, jeweler at 2458 Jefferson avenue, is passing smokes among his friends on account of the arrival of a lively baby boy, the first heir to the family fortunes. F, J. Loree, manager of the local branch of Swift & Co., has announced that the corporation has accumulated a pension fund of $2,000,000 and beginning last week the employes would come under the plan. The money is contrib- uted by the corporation and provides for pensions for various causes, includ- ing age, length of service, incapacity from service, etc. There are eighty em- ployes of the company in Detroit. According to candidate Hughes, the Democratic administration has as yet to perform the first creditable bit of work. This is our idea of how not to capture the vote of the people. The Delvin Co., automobile dealers, has moved from its old quarters at 700 Woodward avenue to 1287 Woodward avenue. The company was compelled to make the change owing to the need of larger quarters. It is local represen- tative for the Haynes automobiles. William Mitchell, general merchant of Kincardine, Ont., was in Detroit on a business trip last week. He was accom- panied on the trip by Mirs. Mitchell. Occasionally we find a city drug store which carries drugs, but in Yale the other day we discovered where to go when in need of a piano. The following sign was painted on a building in the aforesaid village: “A. M. Beckett, Live Wire Clothing and Pianos.” Art Nieper, for the past ten years with the J. T. Sinclair Co., coal dealer, has severed his connections with that house to become a member of the Sterling Coal Co. Mr. Nieper will have charge of the office at Berlin street and Michi- gan Central Railway. Detroit Council will meet Saturday night, August 19, in its hall in the Elks Temple. Visiting members of the Unit- ed Commerical Travelers are cordially invited to attend. A. L. Davenport was elected Vice- President of the Fourth Avenue Land Co. at a meeting held by the corpora- tion last week. Mr. Davenport only re- cently engaged in the real estate busi- ness. He previously represented Burn- ham, Stoepel & Co. in Northern Michi- gan, later becoming affiliated with Ed- son, Moore & Co. He became one of the best known traveling men in the State. The company of which he is a member was recently organized and will market seventy-eight acres of land near Royal Oak. John Antezak, pioneer Michigan avenue dry goods merchant, is recover- ing from a severe attack of rheumatism. . W. Berry, dry goods merchant, New Philadelphia, Ohio, was a Detroit business visitor last week. Plans are being prepared for the erec- tion on the site of the old Biddle House, Jefferson and Randolph streets, of a twelve story building for A. Krolik & Co., wholesale dry goods merchants. Eight stories are to be put up next year. When completed, according to a member of the firm, the building will be one of the most modern and complete of its kind in the country. Several of the larger cities in the East were visited in the quest ‘of ideas, many of the best will be embodied in the new structure. Benjamin Rennard, veteran automo- bile salesman, has been appointed special sales representative for the Ross Auto- mobile Co., Jefferson and McDougall avenues. Previous to joining the Ross company, Mr. Rennard was district sales manager for the Chalmers Motor Co., working in the South. George A. Owen, who lost his life as the result of dropping from the eighth floor of the Peter Smith building last week, will be remembered by many of the pioneer dry goods merchants in the State. Hie came to Detroit in 1866 to ‘take up the position of buyer for MICHIGAN TRADESMAN Allan Sheldon & Co., at one time one of the most prominent wholesale dry goods houses in the West. Mr. Owen became a member of the firm later. When Sheldon & Co. liquidated in 1885, he retired from active business. For the past twelve years he served on the De- troit City Council with honor to himself and constituents. He was 79 years old at the time of his death. T. F. Burton, representative for the Lisk Manufacturing Co., of Canan- daigua, N. Y., has returned from a vaca- tion spent in Grand Rapids, where he went to escape the noise and bustle of the city. At the convention of chiropidists, held n Detroit a few days ago, resolutions were adopted urging the Federal Gov- ernment to provide for chiropidists in the army. A new movement on foot, as it were. The Battle Creek correspondent ad- vertises for a lost brother traveler by the name of Dye. Owing to the present high values placed on a commodity of the same name, a person with a cog- nomen such as is owned by the strayed Charles should have been carefully guarded on his journeys. We are willing to write more, but contribs who usually do the work are doing as we are this week—vacationing. Several travelers attended a_ picnic given by the Amaranth lodge, a local fraternal organization, held at Belle Isle last Saturday. A. E. Pennefather did not capture any of the prizes because he failed to compete. If he had entered in competition he wouldn’t have won a prize anyway. We are now on the last lap of our vacation and the missus coyly remarked that we had done every bit of work she expected us to do. Extensive preparations are being made to receive Billy Sunday next month and extensive preparations are being made by his advance agents to guarantee Billy against financial loss because of the visit. James M. Goldstein. ——_-> oe Sparks From the Electric C'ty. Muskegon, Aug. 14—-Muskegon is en- joying the annual visit of the Redpath Chautauqua. The programmes are ex- ceptionally fine this year and are being well attended by people who enjoy hear- ing the talented musical artists and the ablest speakers the country can produce. The annual picnic of the Business Men’s Association was held at Lake Michigan Park Aug. 9, as per announce- ment. It certainly proved to be a won- derful success and the attendance was variously estimated at between 15,000 to 20,000. More than 350 visiting mer- chants registered at headquarters and received dinner tickets. The entertain- ment features were high class and ap- preciated by all, especially the hydro- plane exhibition. S. S. Skelton, who has been acting in the capacity of manager of W. J. Carl’s store, at Muskegon Heights, has left that position and joined the selling force of the Washburn-Crosby Co. Mr. Miller, formerly at the Bazley Market, has purchased the retail depart- ment of the Martin Birch & Sons butch- er business and will continue same at the present location. W. J. Smith had the misfortune to be visited by fire which destroyed his meat market on Lake street. George McCollum is erecting a new building on North Third street to take care of his greatly increased plumbing business. J. F. Bishop is managing the store of the late John Boughner, of Shelby. Mr. Bishop is a very agreeable gentleman and we wish him success in his new undertaking. Please remember that Saturday is meeting night. Everybody should come, as there will be several candidates for initiation. J. E. Lyon. ——__+++ No man ever acquired a lasting brand of popularity by knocking. —_—_> - > It takes some switching to get small boys on the right track. SUCCESSFUL SALESMEN. William De Kuiper, Representing the Worden Grocer Company. William De Kuiper was born in Holland, March 18, 1876. His ante- cedents were Dutch on both sides, both parents having been born in the Netherlands. When he was 8 years of age his parents removed to Fre- mont, locating on a farm two and one- half miles northeast cf that town. He attended the district school and work- ed on the farm until he was 18 years of age, when he entered the employ of D. Gerber’s Sons, who then con- ducted a tannery and wholesale and retail grocery store at Fremont. He remained with this house nine years. During five years of this time he kept the books and traveled more or less on the road selling goods in a whole- sale way. One year was subsequently spent in the general store of Frank William De Kuiper. H. Smith, when he engaged to travel for the Worden Grocer Company, suc- ceeding “Phil” Fry, who retired to take a responsible position with the Old State Bank of Fremont, cover- ing the Pentwater branch and other Pere Marquette territory in Western Michigan. He sees his trade every two weeks at least and some of it every week. He works the trade of Fremont every Monday. He has been in his present position nine years and is so greatly attached to his house that he expects to make the business his life work. He travels altogether by automobile, making all his towns with a Buick six. grocery Mr. De Kuiper was married Nov. 11, 1902, to Miss Anna Smith, of Fre- mont. They have three children, Pauline, aged 10, Marion, aged 6, and Guy William, aged 2 years. The lat- ter child was named after Guy W. Rouse, President of the Worden Gro- cer Company. The family reside in their own home at 32 Maple street, Fremont. Mr. De Kuiper is a member ot Muskegon Council, United Commer- cial Travelers. He is also affiliated with the Woodmen. His hobby is the automobile and theater going. He never misses an opportunity to see a good theatrical production whenever it is possible for him to do so with- out interruption to his regular busi- ness. Mr. De Kuiper attributes his suc- 25 cess to hard work and being on the job every day in the year, but when the manager of the Worden Grocer Company was asked to explain why Mr. De Kuiper had been so success- ful he said: “Mr. De Kuiper is one of those men who are there with the goods at all times and under all cir- cumstances. He possesses to a re- markable degree the friendship and respect of every customer on whom he calls. He is not honest because honesty is the best policy, but because he does not know how to be dishon- est. He is thoroughly dependable and because of this attribute, he is trusted to a degree that few men in his line of business are trusted. Mr. De Kuiper’s statement that his hob- bies are automobiles and theaters is all bosh. His hobby is hard work, faithful service to his house, loyalty to his employer, family and customers and a square deal for everyone he meets or has anything to do with. This explains why he is respected and beloved from one end of his territory to the other.” What more can be said in behalf of any man? ——_.->2—____ NOTICE OF BANKRUPTCY SALE In the District Court of the United States For the Western Dis- trict of Michigan—South- ern Division. In the matter of Warren & Com- pany, a copartnership, George L. War- ren, Frank Warren, and William Layman, bankruptcy, No. 1504. To the creditors of Warren & Com- pany, a Warren, bankrupt, in Bessie copartnership, George L. Warren, Frank Warren, Bessie War- ren and William Layman, of the city of Niles, county of Berrien and dis- trict aforesaid, a bankrupt: Notice is hereby given that in ac- cordance with the order of this court, I shall sell at public sale to the high- est bidder at the store of the bankrupt on North Second street, in the city of Niles, Michigan, at 9:00 o’clock a. m., Wednesday, August 23rd, 1916, the as- sets of said bankrupt estate, which consists of a stock of hardware, small stock of coal, furniture, fixtures, ac- counts receivable inventoried and ap. praised at $4,110.28. Copies of the in- ventory and appraisement may be seen at the office of Willard J. Ban- yon, Referee in Bankruptcy, St. Jo- esph, Michigan. Said sale will be for cash and sub- ject to the confirmation by the court. Charles E, White, Trustee, Niles, Michigan. Dated August 10, 1916. ~~~ Many people would rather believe a lie than the truth. Hotel Hermitage John Moran, Mgr. EUROPEAN PLAN Grand Rapids, Mich. Rates without bath 50, 75 and $1.00 Rates with bath $1.00 and $1.50 per day CAFE IN CONNECTION 26 MICHIGAN TRADESMAN \ August 16, 1916 > DRUGGISTS SUNDRIES | = = 2 = Keeping the Soda Fountain Moving. The summer season of the soda foutain is now in full blast. In the Southern districts it will have passed every preliminary stage, but up and down the coast and back into the in- termountain region it will be fairly getting under way on an average. At any rate, it is time that a season’s campaign were well understood. First of all, it is time to weed out the unprofitable drinks. Next, it is time that a few “spe- cials” were decided on and pushed. Third, a plan of publicity, or adver- ting in some form, should be decided on. Fourth, the seasonable nature of certain things should recognized. Fifth, the menu should by this time have crystallized into form, This in- cludes the elimination of the losing items, to which we have referred. It does not, however, imply the adop- tion of a hard and fast rule, from which no departure is permitted. It means, generally speaking, that the druggist owner of the fountain should have decided on the main drinks and dishes on which he relies to give char- acter to his business, and test them out to their fullest extent. The dis- pensers, if he employs special help, should be trained in them as a mat- ter of routine. It is a good time to say, right here, that by this time the dispenser who gives more for the money than the fountain can afford to give should have been corrected. There is no other small leak in foun- tain management so productive of loss on the general business as this one. Weeding out the unprofitable drinks includes, for example, getting rid of the 5-cent ice cream soda wher- ever it has gained a foothold. We do not believe the druggist‘can afford to harbor it, even as a “trade-getting” attraction. The excuse of competi- tion is sometimes offered, but its validity is seriously to be questioned. Let the little confectioners of the neighborhood have the business if they have started it. The remedy for the druggist is to give a little better value, a little better service, and charge 10 cents. There is a profit at the latter figure. Discriminating peo- ple will learn the difference, and their trade will be worth having, not only at the fountain, but in other depart- ments of the store. We do not think the 5-cent sundae has been demanded in many sections, but it, too, ought to go if it has been permitted on the menu. Only the plain drinks should be sold for a_ nickel. The druggist who hesitates to make such a move should make a careful study of his overhead expense. This will convince him, we believe, of the necessity of getting down to a profit- making basis, Raw material is not all he has to pay for, by any means. His publicity campaign, which we have mentioned as possibly second in importance, need not necessarily in- clude expensive advertising in news- papers. In the larger cities it is out of the question to advertise in the papers of large circulation for the well-known reason that he is paying for too much dead circulation from his own point of view. The fifty or one hundred thousand circulation that a newspaper is compelled to charge for is largely composed of people who seldom pass his place of business, and few people get on a street car and go out of their way to patronize a soda fountain. The field is open to him, however, to make use of various show-card and window display devices. We know of one druggist who made a success of an inexpensive frame on an easel, which he placed at the entrance of his store, and on which he printed in plain lettering a series of “daily talks” on the fountain and its attractions. This can be varied. The easel should be placed where it can be seen from outside the store, and where it will be particularly prominent to all who enter on any business whatever. There is nothing like suggestion to sell soda water. It is on such a card that the day’s specials should be ad- vertised. When the weather man says it is going to be hot, and you believe him, mention some of your real thirst quenchers. A line like this sells a good many drinks: “Hot, isn’t it? Try our Mint Lime- ade. It is a real cooler.” Back this up with show-cards on the back bar. You have other drinks besides mint limeade, of course. Tell the people so. Put in a soda show window occa- sionally. The soda fountain need not monopolize the windows, but it is entitled to at least as much in pro- portion as the ratio of its receipts to the total receipts of the store. Figure this out for yourself, and you will note that it is probably a good deal more than it has been receiving in the past. There may be some legitimate dif- ference of opinion about it, but we believe an occasional glass of free soda is a good advertisement, and a cheap one, all things considered. A woman, for example, has come in to have a prescription filled and intends to wait for it. She has her little girl with her. The day is warm. Some druggists offer her and the child a cool drink while they are waiting. This attention is appreciated, and the store is remembered for a long time afterward. Needless to say, the bever- age should be the best the fountain affords. There should be no dis- crimination because she is a “free customer.” The cost of the raw ma- terial is not large. The practice need not be so extensive as to lead peo- ple to expect it as a matter of course. But the habit once cultivated will bring results, and help build up the other departments of the store, while in the end increasing the fountain business. A few attractive soda cards may to advantage at this season be dis- played in other sections of the store, calling attention to the fountain. One or two suspended to the chandelier are not out of place, Strips of colored paper pasted across the window at the level of the eye, lettered with the name of a new drink, are not ex- pensive and help to bring people in. They should be just large enough to carry the plain lettering, and not large enough to interfere with the view of the window. Thus the win- dow is made to serve an additional purpose. It can go right on perform- ing its usual mission, just the same. The specials should have attractive names. We have printed a great many formulas for the guidance of druggists, but they need not be bound by the names. Except the standards, few drinks are known by the same name in any two sections of the coun- try. Make the names seasonable and appropriate. They need not be en- tirely descriptive, if there is occasion to make them fanciful. Local situa- tions, local hits, local people and local events can be used as a basis. The various holidays, the coming of popu- lar theatrical favorites, the arrival of the home baseball team, the elec- tion of a new and popular mayor, a striking event in the social world, all convey sufficient hints. Whether or not the druggist finds it profitable to make his own fruit preparations—and there are so many desirable ones made for him ready to hand that he no doubt will have decided in the main on his general policy—he will want to serve some of the delectable fruits fresh from the vine, and as a matter of mere busi- ness economy will make occasional use of his surplus stock in preparing his ice creams and crushed fruit dress- ings. However, careful buying will aid him in reducing his surplus to the minimum, Other fruits occur in ro- tation as the season grows older. A word to the wise on this subject is sufficient for a brief article. The menu, as we have indicated, ought by this time to have taken definite form. We believe a few sim- ple suggestions will suffice to make our meaning clear. These are: Do not try to do too much. Your menu need not be and ought not to be a soda fountain formulary. There are some thousands of excellent and appetizing drinks, and there is no hope for the man who tries to have them all. Better concentrate on a few and serve them well. And let them, as we have said, be the profit- able ones. There is nothing in a los- ing article of merchandise, even as an advertisement. First thing you know, you will build up a business in something that you are out of pocket on. Get rid of the “slow sellers.” Push the drinks that experience has proved are repeaters. Aim at the entire elim- ination of the first variety. Make up your mind that the second are going to be featured from now on. Make a list in advance of the sea- sonable drinks and sundaes and be ready for them when their seasons open. Raspberries, cherries and peaches, apricots, nectarines and plums all have their day. In this, as in others, be guided by the same cardinal principle of not attemptiny too much. Study a formula well, de- cide whether it will pay or not, and then— Let the people know about it! These simple suggestions have been tried and found to work. They have been culled from the actual ex- perience of fountain owners in this field. They will help toward build- ing up a business, will add to the profits of the fountain. Mel Gr “‘The highest-rater, Invigorator.’’ For Sale by all Wholesale Druggists “The End of Fire Waste” COMPLETE APPROVED a Installed by Phoenix Sprinkler & Heating Co. Grand Rapids, Mich 115 Campau Ave. Estimates Free Detroit, Mich- 909 Hammond Bldg: ». 4 » '&G@ a a ee Se a eee Pe 2 ee: - econ — Re August 16, 1916 MICHIGAN TRADESMAN 27 . Prices quoted are nominal, based on market the day ot issue Acids Mustard, true, oz. @180 Ipecac .......... @ 7 O 1 a OO S Boric (Powd.) Wi@ 25 Mustard, artifil oz. @165 fran, clo. ......, @ 60 Boric (Xtal) .... 17@ 25 Neatsfoot ....... 5 oo «King ........... @ 80 Carnolic ......... 82@ 85 Olive, pure .... 250@3 50 Myrrh .......... @1 05 CpG. 2... ..-... 81@ 85 Olive, Malaga, _ Nux Vomica @ 70 Muriatie ........ 2a OT yellow ...... 3@0@1 75 Opium ......... @3 50 Pied geese 84@ - Olive, Malaga, eee oe ee. @ 90 MANG| 2 2......¢ @ 9 SKEen ........ @1 75 plum, eodorz’d @2 7 e Suiphburie .......- 2@ 7 Orange, Sweet ..4 00@4 20 Rhubarb ....... g 0 ta e U n ries Bartavie ........ 82@ 85 Crna. nl @2 50 riganum, com’ @ 6 w ao 8 @ 2 Pennyroyal 2 25@2 50 Paints woot og ee . 9 Peppermint .... 3 00@3 25 Lead, red dry .. 10 @101, ater, 18 deg. .. 54@ Rose, pure 12 00@14 00 Lead, white dry 10 @10 Water, 14 deg. .. 4%@ 8 Rosemary Flows 1 50@1 75 Lead, I oo . ; ; ; Carbonate ......13 @ 16 scnaatwoad, EL 7" geo a on 18 @10% OUR line of samples representing the above is now in Gime. 6G eo Set. = 9 5099 15 Ochre, yelaw aoa oO } + Sassafras, true 1 25@1 45 Putty .........., Saginaw located at 126 N. Washington Ave. Our Copaiba 72", oog1 40 Sassafras, artif’l 50@ 60 Red Venet'n boi 189 4 Mr. Fred. L. Ra d ho h b ith £ Beats: Spearmint doce 2 75@3 00 Red Venet’n less 1%@ 5 c 5 Las ymond who has deen with us for many Fir (Canada) a 1 a. go ean 95@1 05 Vermillion, Amen. ae a a . i A ; Fi regon 40@ 50 WPOTM --cevccees. x 56 years is in full charge of this line assisted by our, Mr. wee anes eee 3 50@3 75 Whiting, bbl... a1 49 oe ee ee ee ee roo oe os )6lUdEl Boe ..... 6. se @4 75 | USP ...... S0@ 40 White ©... 24 5 Wendell Phillips. Our Mr. Raymond has not only been TOW «sees seeeeee “ge % aoe eS ae a L. H. P. Prepd. 1 60@1 70 interested in our sundry department for years but is “cn — 10 @ 15 Wintergreen, tr. 6 50@5 75 ees . . ° a we ee be ntergreen, swee interested in the buying of our Holiday Goods. These Fish .......+.. 6 @ 6 mick ........ 400@4%6 Arsenic ..... 9@ 15 “ ce : 5 Juniper ........ @ 15 Wintergreen. art 3 00@3 20 Blue Vitriol, bbl. .. @ 13 samples will remain in Saginaw until about August 20, Prickley Ash @ 80 Wormseed .... 3 b0@4 wy Blue Vitriol, less" 14@ 20 . oO woo ecee Ordeaux M ? and our customers in that part of the state are not only ae Hellebore, watt @ 30 ' powdered .... 5G respectfully but earnestly urged to call upon Mr. Ray- Cassia (ordinary) 25@ 30 eaeien Insect. Powder 11" sig i d d k 1] : ~ : Cassia (Saigon) 90@1 00 Bicarbonate .... 1 90@2 00 Lead, Arsenate 1014 16 mond and make selections early for such merchandise Hie towed, 30) 4g 85 Bichromate ...... 60@ 63 Lime’ and Sulphur ° ° : assafras (pow. 35c D SrOMiGe ....... 59@1 75 Solut ro as desired. It is. of course, an established fact that the Soap Cut (powd.) | | Carbonate "..... 1 60@1 75 heel oo 27 : S5@ 10. io... 5 orate, xtal an 7 i 4 earliest orders can have our very best and most com- : ° powdered ..... 57@ 60 a } + : Chlorate, gran’r 62@ _ 65 iscellaneous plete attention. Mr. Raymond will enter into personal io ee we ee | “a Ada ne ; . es " = . 20@4 4 ' correspondence with each customer relative to arrang- Licories powdered S0@ G5 Jodide oss inoa os — oo ] } FI Prussiate, yellow @1 50 “ihe Powdered an ing dates and we respectfully commend him and our a eas Bete red 4 wo. io « line of samples to you. Chamomile (Ger.) sgt 19 Sulphate .........- 110 Bismuth, subni- amomile om ig) Ce 4 10@4 15 Roots Borax xtal or Gums AlBanet .......... 90@1 * owdere OQ r Acacia, Ist ...... 60@ 65 Blood, powdered 20@ 25 vhs Sats ee : — * Acacia, 2nd ..... 50@ 55 Calamus ......... 75@3 00 antharades po 2 00@12 00 H | 1 P ki D Acacia, Srd ...... 45@ 60 Elecampane, pwd. 15@ 20 Caliomel ........ 1 95@2 00 aze tine er Ins rug 0. Acacia, Sorts ... 35@ 40 Gentian, powd. ao@ 45 Capsicum ....... 30@ 35 Acacia, powdered 40@ 50 Ginger, African, Carmine 5 ‘ ae Aloes (Barb. Pow) 30@ 40 powdered ...... 20@ 25 co tea 6 90@7 vo Wholesale Druggists Grand Rapids, Michigan Aloes (Cape Pow) 20@ 2% Ginger, Jamaica 30@ 35 Cassia Buds .... @ 4 peers il Pow.) a i‘ . oo. a. oe eee. 30@ 36 t —. 0 0 . powdered ...... ® Chalk a @ 1. Powd ee a 6 50@7 00 Chalk Precipitated i@ i "a ' » oe pecac, powd. ..3 25@3 50 Chi f pee US. BiPowa. 12091 go Licorice ....... S2@ $5 Cua uydiaie 2 Wg 3 . : : ) 7. Wicorice, powd... 23W 35 Cocaine ........ 5 @b & €amplor ........ 65@ % Oris, powderea 80@ 36 Goees Hoc o 4uW5 bo Guaige | ........; 10@ 45 Pals areal > > : . OU@ 70 Guaiae, powdered 50@ 55 Rh c a oo Ol 00 ‘~UTKS, List, less 70% MM co oes a. We Wee ts @i 00 Copperas, bbls. .... @ 2 Kino, powdered 75@ 80 Rhubarb, powd. 7@1 25° Copperas, less .. 2%@ 7 nao oT ‘ @ 40 Rosinweed, powd. 25@ _ 30 Copperas, powd. .. 4@ 10 Myrrh, powdered, @ 50 ae Hond. Gg Gu wee 1 85@1 90 seeeie an. |. eround ........ e ar ion & dd cine ‘powa: 12 G18 0) Sarsaparilla Mexican, Cuibone ..,,.." qua Opium, ‘gran: 14 25014 60 gAFOURA -------- 28@ 90 Dextrme 8-22) TG A Shelia’ “sigached im 49 Savills, vowdered 40@ 60 Limery, all Nos. “" 6g’ to Tumeric, powd. 13 Emery, powdered 64 g Cl ARS — @3 50 er —" Sion gait ae "@ : ( be csecessce Q “psom Salts, less 34@ 7 Tragacanth powder 2 25 Seeds BRRSOt ....4.... 1 26@1 50 Turpentine ...... 10@ 15 Anise @ 25 ae powdered 2 isg3 00 were eeeese \ 7 a ‘<:) Fr ite aac 15 Made i Model F oe a yoreur S 7 Formaldehyde Ib. 15@ 20 s Be geewecaca 3 Gel i ro i? ace actory Foehe tices: ; as 85 oo aoe 0 a Glassware full coaen see uchu, powdered 1 85@2 0 eee oe neces lassware, 1 Handled by All Jobbers Sold by All Dealers | sase pen oot’? ? 67@ 70 Cardamon’...... 30@2 00 Giauber Suits bbl “@ 1% : : Ane i Sage, %s loose .. 72@ e oe seeeees co i Glauber Salts leas 2o 8 Enjoyed by Discriminating Smokers ee ee ge BME... <= ree m8 oo oe a g 13 Senna, Tinn. .... 42@ 50 Fennell ......... @ 7 Glue, white : 26 Senna, Tinn. pow. 50@ 55 Flax ............ 54@ 10 Glue, white grd. 15g 20 Uva Orsi |....... 8@ 20 Flax, ground 5%@ 10 Glycerine ....... 45@ 60 Foenugreek, pow. 8@ 10 Hops 45 60 Olls a. see teeeeees “a po Home... eae 45@ 60 — _ 00@16 25 Mustard, yellow. 22@ 30 ei duaceds 8 786 = Almonds, “Bitter, moet bet “ee us fd Actas... Me S artificial ..... 700@7 2 poo. ’ ' 49 Vycopdium .... 4 00@4 25 Almouds Swee DPY -eceeccers @ hs MACE oo. 45555. 5@ 90 ' . > Sra mig ae slecele a4 L 00@1 25 M eadceees a 1 50 ace, powdered 5@1 00 abnouan Sweet, — ai tte e eee oe a oa 3 Bod 00 imitation ...... 9 Ao . Sabadilla, powd... @ 40 moe yo nes 6 7 56 Amber, crude .. a 99 Sunflower ....... M ue Vacs baa @ 20 Amber, rectified pape s 95 Worm American @ 2 Pepper. rat ow. @ & Senn tetees . rae 7, Worm Levant ..1W@8% bon wai a & iN Pit B an Gaeaia 20020. 2 382 Bo Tinctures Quassia srrwrnns. 129 1B Gaston .1..... |. 1 40@1 55 Aconite ......... uinine, 5 0z. cans @ 8 Cedar Leaf a ae - fn g i i ie ec BO TEYONGIA ..<..0 a BYMICA occ cec sce Saccharine 23 00@25 0 @loves . |... 1 85@2 00 Asafoetida ...... g, & male Peter ...... 32@ 35 Cocoanut ........ 20@ 25 Belladonna ..... @1 65 Seidlitz Mixture .. - 40 ees ings peo 8. oe Oe cas ee otton seed ... @ o enzoin Compo’d @1 00 ’ Groton: ....- 1b. bOX ........ 4 25 Lozenges, Pep A Lozenges. Pink Mliancnus 2.0... ls... Molasses Kisses, 10 1D, BOX oc... a. iS Nut Butter Puffs .... 14 Star Patties. Asst .. 14 Chocolates Pails Assorted Choc. ...... 16 Amazon Caramels .. 16 Champion ........-.. 15 Choc. Chips, Eureka 20 Climax -. 0.55.3... cess AD Eclipse, Assorted .... 15 Ideal Chocolates .... 15 Klondike Chocolates 20 NaADODE ..5.066600554. 20 Nibble Sticks ....... 25 Nut Wafers Ocoro Choc Caramels 18 Peanut Clusters ..... 23 Quintetie .........., 15 Reeina |: . :,. Seecls 16 Star Chocolates ..... 5 1 Superior Choc. (light) 18 Pop Corn Goods Without prizes. Cracker Jack with COUDON c...0..55.. 7 oe eb Oh My 100s ........ - 3 50 Cracker Jack, with Prize Burran, 1008 <......: 3 50 ciurran, 508 ......... 1 75 Hurrah, 248 ... 2.05: 85 Balloon Corn, 50s 1 75 Cough Drops xes Putnam Menthol .... 1 00 Smith Bros. ......... 1 25 NUTS—Whole Ibs. Almonds, Tarragona 20 Almonds, California soft shell Drake .. 18 bragziig. 2... 14@16 Pilberts ......... @14 Cal. No. 1S. S. .. @18 Walnuts, Naples 1614@17 Walnuts, Grenoble Table nuts, fancy 13@14 Pecans, Large .... @14 Pecans, Ex. Large @16 Shelled No. 1 Spanish Shelled Peanuts ...... 7%@ 8 Ex. Lg. Va. Shelled Peanuts ..... Pecan Halves .... 60 Walnut Halves .. @38 Filbert Meats .... @38 Almonds ......... @46 Jordon Almonds .., August 16, 1916 5 Peanuts CRACKERS National Biscuit Company Brands In-er-Seal Trade Mark Package Goods doz. Baronet Biscuit ..... 1 00 Flake Wafers ....... 1 00 Cameo Biscuit ...... 150 Cheese Sandwich .... 1 00 Chocolate Wafers 1 00 Fig Newton ........ 1 00 Five O’Clock Tea Bet 1 00 Ginger Snaps NBC .. 1 00 Graham Crackers .... 1 00 Lemon Snaps ...... 50 M. M. Dainties ...... 1 00 Oysterettes ......... 50 Pretzeenos weeec es 50 Royal Toast ..... --- 100 Social Tea Biscuit .. 1 00 Saltine Biscuit ..... 1 00 Saratoga Flakes .... 1 50 Soda Crackers, NBC .1 00 Soda Crackers Prem. 1 00 MOKONS, oes 1 00 Uneeda Biscuit ...... 50 Uneeda Jinjer Wayfer 1 00 Vanilla Wafers .....,. 1 Water Thin Biscuit ..1 00 Zu Zu Ginger Snaps 50 Zwieback ..... ee ceee 1 00 Other Package Goods Barnum’s Animals .. 50 Soda Crackers NBC 2 50 Bulk Goods : Cans and boxes Animals (0.5000 .° cco De Atlantics. Asstd ...., 16 Avena Fruit Cakes .. 14 Bonnie Doon Cookies 11 Bonnie Lassies ....., 12% Bo Peeps, S. or M. -- 40 Bouquet Wafers coos 20 Canto Cakes - 16 Cameo Biscuit .....: 25 Cecelia Biscuit ..,... 16 Cheese Tid Bits .... 20 Chocolate Bar (cans) 20 Chocolate Puff Cake 20 Choc, Honey Fingers 18 Circle Cookies ..... . 14 Cracknels ..........; 20 Cocoanut Taffy Bar .. 16 Cocoanut Drops ....,. 13 Cocoanut Macaroons 22 Cocoanut Molas. Bar 16 Cocont Honey Fingers 14 Cocont Honey Jumbles 14 Coffee Cakes Iced ose 44 Crumpets .......,, ose 14 Crystal Jumbles sues 12 Dinner Pail Mixed .. 12 Ixxtra Wine Biscuit .. 12 Family Cookies ...... 12 Fandango Fingers .. 15 Fig Cakes Asstd .... 14 Fig Newtons ....... oe Fireside Peanut Jumb 12 Fluted Cocoanut Bar 14 Frosted Creams ...... 12 Frosted Raisin Sqs. .. 12 Fruited Ovals ...... : Fruited Ovals, Iced .. 11 Full Moon .......... 11 Ginger Drops ......,. 15 Ginger Gems Plain .. 11 Ginger Gems Iced ... 12 Graham Crackers .... 10 Ginger Snaps Family 11 Ginger Snaps Round 10 Hippodrome Bar .... 14 Honey Fingers Ass’t 14 Honey Jumbles, Asstd 14 Household Cooks. Iced 12 Humpty Dumpty, § Or MM)... o.. «2 20 imperiais, ............ 11 Jubilee Mixed ....... 12 Kaiser Jumbles Iced ..14 Lady Fingers Sponge 30 Leap Year Jumbles .. 20 Lemon Biscuit Square 11 Lemon Cakes ........ Lemon Wafers ...... 18 emona, . 2)... 3, 11 Lorna Doone ........ 20 Mace Cakes ......... 11 Macaroon Jumbles .. 22 Mary Ann ....... 10 Marshmallow Pecans 20 Mol. Frt. Cookie. Iced 12% NBC Honey Cakes .. 14 Oatmeal Crackers .... 10 Orange Gems ....... 11 Penny Assorted ....., 12 Picnic Mixed ......;. 16 Pineapple Cakes .... 17 Priscilla Cake ...... Raisin Cookies Raisin Gems Royal Lunch ........ 10 Reveres Asstd. ...... 17 Rittenhouse Biscuit .. 16 See Saw, S. or M. ... 10 Snaparoons .......... 15 Spiced Cookie ........ 11 Spiced Jumbles. Iced 18 Pain - seismic nance LONE LET August 1 6, 1916 M ICHIGAN TR AD ES MA N 29 6 Suga’ : Sugar Crimp 7 lla W: . 18 _. at vee 20 FLAVORING | utt a enni E : NB er ngs D XTR A nee me Bo ee ee vox Srand 8 Round sees xes No 2 1 oz. illa N as seseee TH No. 2, 144 0200020001 ace a Soda C 77 oo 3, oY, oz. teeeeeee LBD 3 No. 2 -........ - 9 ote Sod: oes | a Flat oz. Taper a9 > Un cnaeeawas @ 6 — _S Terpenele per 3 00 towegea Se Bee Smoked M Dan Oo oy No Pur neles sce 5 2 00 Ss ed. ed. am , 14-16 eat NBG eae es mae @ Lemon Per HORSE F See Hams, 18-20 Ib. 18% @ 10 Shell Oa eile 72 No i 2% at 51 gone RADISH mee ‘aried | B17 O18% Mackerel A Oe quare oO. 3 a . anel_ 5 5Ib. Je Geececes ets beef a 7 hora _Seeatios ie 2n, mat of Panel 2 00 1s. alls a California 9 pt y ve ee ner a caf kOUR A eee wt pails, per eT Ee ms 14 @id 1@ coe ° F isco (N cent tins 1 00 mo & ai oe ICE r pail .. 65 soiled Hams y No. 1 : Formosa, — est ° tins apid EE eric Cc i 16 M He 1 _ i % : 4 eee iy 1% “ite rug 1 Ea Bie ee Wee Cee oct rormese, ce ( Lorn ° OBC 2 ° Ti 1 75 i inte a. & See arial Co.B on . am ae : 1, @30 ‘/ lbs eo Sue ae ce a. BF ice -. 25@2 Poy Doon tins) By Leh aoe wy Pate Wh ae: oe tee 3 @1 100 Ib 0 Te, ina: cu = Eng! aney .. 320035 e ; ancy S$ aoe ee ey, any flay s B - 19 ~~ 7 - erring. 17 ngou, Mi " 50@e0 | Miner Ci 2 50 Wiza Spri . rick lain ny fla Se 70 olo Sa @24 ihe ng 5 Con u, M Br 50@6 Steerer 10 Wi ard G ne 7 ’ Fancy .. vor 75 Liv ane sages 7 40 Ibs. s.sseeseee. Cc Sou, ediv eakfa . ane a ee ; 0 vy izard eo : 20. JELL a 1 Sc ae 2 8 8. seeeeee sees 4 00 Gongou, Choi im st ono eink cc. 4 00 Wisard Geant po 00 3 pt. in Y GLASSES 1 00 ee oa 10% @11 Ds. veces ees 2 35 ‘ongo Fan Ca 25@3 to ch oo a iGran. | Meal a bbls. gses: ais 9% @ oo ae 5 Se oe acs 30035 t of ilocos 5 8 oz RBIS hoe Pork esse veee 12 10 nise SEEDS 58 =. Fancy @35 ¢ ig ange Co. Na Vall a cwt 00 . ca Is. doz Veal veeeee 2 @1 Cala a 54 Pek an 40@ cR without subj tae City Mil . 3 50 per pped i per ee 11 @ 2% ‘anary, Smy ' Dr. P Ga ~ aes Barr EAM out ect ily W ity see : doz in b doz He ne ste: @12 Car y, Smyrna r. Pe Medi on 0@8 Barrels TA notic tion oe Milli 6 50 “is ei ie Py Be tess oo fae at Mowery oo ' i Squa or D RT se. Aght Loat ing 20 MAPLEIN weng ns il “ardomon, M see ow Cs +. De fe Go ie atinsceive — a es waists i oS, 2; aes : Se . a 7 : , pe a eee e ce a a @ i : ROS i idice ey Gran. “M fea 7 50 Pa: oieh ia ee o- 2 40 ro. — f 0 Mixed’ mesg 1 20 2 TOBAC ney 40@ @36 i one Spates es olted es : Ae 3 40 30 6 . pottl Ss, per a 1 75 , new . 20 00@ Must Bird no R et. Ine co D50 ; Le ce sd oe 3 50 bogs ae - 18 A 4 =e 24 2050 © d Bird eesee pole a Cut : Eva A RUITS _ 59 «Vo eal ites aie 2 Mian ce dz. 15 0 % bbl Ig’s 50@25 oppy - white ..... Bu 16 oz. i revered Ctrote . Voigt’s gt Milling Co. 2 Bo a _MINCE ME dz. a a ae tam. 4 Feet a tee neaane 2 Dan ¢ 1 Ge <6... 1 et ae be “ee Gaae Xo a. AT a eae peas ttt: : ide BLAOKIN : Da at Vlas: 45 . > Cali puacnyies bik @8% Levees S Flot al oe 7 75 MOLA ale 9 , BAL inches Sas 1 05 aay Bo BLAC KIN 10 Dan Pateh, : and Se. 4 aa ifornia pricots @916 ee Flouroigt tees 8 15 Raney New soon » 2 85 WS. seeeeseeceeees 2 10 Handy Hoe ta Sa Patch, 4 oz. 16 oz 1 09 ioe ‘y Ww i ait oa © to h aN Dp ea a 25 >13 y’s se. 8 ve z.35 a 20 deen ‘ Corsi sees Vat sees G a7 oic en ns it _ y eek | a 8 a : 11 5: cae . B@15 New Pe ao ra- a oa Kettle a Ube — ao pe ia 25 Hinwatin: 16 on... 4 J ae Tip _Perfe gins M 16 25 Good seeeeeseeee AB 7 bls., 40 ae eC Yrown olish 2 Ma atl Won. 76 ay ae 17 po hea Lhe illing Co. = Half a ee 38 % pbls., 80 ea oe 90 =i pt “SNUFF olish = No Li et Bee z 80 m i 1 s Korn? Ss : ee 77 ed eeeresees 39 ST 1 Maccab 7 le Se N Vim og ported, b Ib. pk me =a ao 7 Red Hen, Lag Fight 27 Hogs .. 3 a oo peak oo : Ofi Timit foc 5 40 eis 6 ulk . g. 15% tal i ee a3 la 85 Red a e. N 214 one Beef, pees 1b ngs 00 : ice © I . = ea ia. . :* \ oo 72 , SE CTA : ) oO. 2 eef. Riise tae 35 jibw “ss 5 Muirs—Choice, 2 oy we Wisco Bae 7 00 Hen, No Boa S15 Shee rounds, set .. if 35 BOX s vars. 4 Ojibwa, and 16"o2 72 ’ ee e, 251b On re pena Rca 7 50 % Ib MUST 0... 2 00 eep . les, set .. 19@2 Ke ce iz: ODA : Petosk: 8 and 1 - a te y, Poole’ 2o1b. ie 7 Gnakec paper». vee 00 . 6 Ib. STARD eas conbneaiored & 00070 as. Pnalish .... Petoskey Gnd 16 tes 11 a >» oF e sc le ( sree Vv Lemon, Pee! Aib. .. 12 Kansas’ Ha os 7 25 Bul. 1 OLIVES Selmeees 16 Solid "Daley Butterine 35 Allsp! wishicEs teens rs i poll go uy aa 4 a ge ric Sal igt rd whe 7 35 ck, 2 gal. ee 8109 sesepe Be 7 30 aes 25 Potted “as a 80 Mixed Penang” . 14a Sweet Cuba, 1 Ib. tin ° 95 0. 90 % b unes olden ae ker nel 10 ae Oz. Lo on Fla feat ae Mixed. ap @ Sweet urley & ib. f 4 50 70- 8 a noe, Wiscor Horn ‘baker. " Queen. 10 oz. see. 90 Ho , Ham 48 Mixed, Po bby Sweet Hay ee han oS ee ie pence ..@ 6% eo a i meen Wie = 1 35 eM 2S ... bn LS ae at Socce aan ia 4 7 i 5 70 25 . bo --@ Ge milan ye Ss 7 25 as om seeee 2 pe lav eat, H ee N ee pee -- @16 S eet 5 aig r i . en a. h ee 63, c Suds = 1 25 Quee oo oth, 19 5 Om Deviled | Y, a am Lo eS utme s, 70-8 . az. @ Sweet Mist ay 16 o - 24 40- ‘ 95 ib. meen ..@ 7% enaaa son Gr ee . 6 80 i Moo Fl ed Meat Lo. Pep gs. 4 ie 45 Tele Mist. 4 gor ms. € on 0 25 Ib. boxe .-@ 8 Cere ta, % rocer Cc 2.95 oli Ay ammoth, 28 P avor eat. Ham 4 Pe per, Bl B-110 .. @35 Tig gram, 5 8 o 0. ..5 * ekekal ig msi a8 Ce sota, wS .. A alia o.oo 3 1, 28 5 os - los am ae teenee a -- @30 ee o 1 Up ORA es ..@1 resota, eee aa 9 | per d ow, 2 doz. 5 75 otted Tongue, 4s Bees Cc mn @20 Tiger . 1 10 » Ba Red TED @10 __ Ne oo 20 Be emuy doz. c .. Tongue, in. 90 aprika ayenne .. @2 Tncle 2 a7 ) Tall” CT A eae Conubt Milling ‘Co. 910 95 ooo ee . oe A a &e an eure Hungarian @22 tinete Daniel t i. § 60 = sie dag do tes ve wilorden “Grocer & 25 1b. fibre BUTTER Japan Style ii 90 Cloves, Sround In 6 ancl to *. 5 +0 Hore bao Wingo #5 ot” Se acme. 8 aan Site. ea a eee aie * NACEC . 10 ringold, 4s ¢ 4 Sta Aas ae, Rote @5% inger, anton .... @2 Tea a OUS | Wing d, %s cloth s59 2) . jars i, 1a 8 ROL -- 3% y%, Mac African .... oo rummo Ib. * California, Lima Goops Wingold, ies paper * si 1% tin pails ase. 2 aes to fee ais mand 5 I. it tca's : mé : » 4s er ° - Jars, my 1 238 I : Sut a, e Bo 9° hbk . eat, 37 curiae he ie 4 Penal ass ee: ten ae Daan Si ey 3 and . St 50 Galion Gsan, + 8 10 ROLEUI! a 1 80 Pe lla 90 Se. s. 3 00 Pepper, ‘eee o. vee joa a Beat 60 4 a Ib ae. es Perf M PRODt +3 Quaker, is Rea a: 75 Paprika Cayenne .. Oe? Ric 6 AX... esse ulk a ae : ao a 3 * Red er ie Tron eect ae 20 een . Z 15 7 ia pt Big Four and 12 “Tt vee se tek oe ; : ) ae an Gul arrels C A ily .. 45 n @ E Jack 3 and 40 eae 400 Mi veoegeneeensees 1 35 Gas, Machine Gasoline = caine ensca 50 «Kin eo Hs Bull Teen a 1h. 32 ainers s toc usk J chigar eo 1 on Capit & P Ni tasolin : Jurk bia. 1 ane M esford orn Cli on, 1 per doz. .. 90 (40) re less t 1 carl 33 Atle ol Cyli aphtha e 29.9 Dur ee’s, lk pint ee Muzzy ay 40 Ib Cc imax a OZ. OZ. 90 Pea H rolls 3.20 pan oe eee deege = ae a irkee’s, arge, 1 doz. 7. a aa th phe: ‘i limax rolden "Fwi “+ & can, 100° oe BA Bink En a giiders me: oe oe 8 chime 8 i poner Y TF ae cos ee. ug Boating Hep Shicers sal don 50 At ee a Glimas, f0°ting i a # : Cs 25 an se 8.7 all. 2 Lao Argo, I 5 Bo ay’s o i Sars ak 4: 4 ported, - ib. ee cane carlots ‘Joe 2 oo Ba pack AKER 2 doz. 1 be Silver . Be ze 734 Creme Work, MS rvs) _ 47 eae | jy Set isis Me ce oe Sas gSikee Gloss ae ne. oe ee in 8 ster a - O86 Hin oan lets é aa , . aloss S Sibs. .. B Bros. 4 ii : . 3! Paes ney m «Street C : carlois Hp 00 5 gaman ie regan 25 mand Hammer box. a 1b. | wae . ” Four Rose aces ib. 65 SEE ee 3 75 No. ae a | 19 06 cegs ount £ 6 Ge Ss , %s Ss @ 6 3Ib. yackages ; «<0 zilt Fe SeS, We 28 Green W Pea eee 5 15 Cra 1 Corn Feed Barrel cult : 25 be gt AL SOD -- 3 00 12. 6lb. packages ile 6 or alii 106 eee, * Split. Ib eat P eae. a Oe de a Ber St : oy Granulated, bbls. aa packages oe Ge egy ore a one eC i 36 0 gallo So Granulat¢ * 100 Ibe. cs Ib, packages .-..-. fe pe, 4 am tac ae aoe 3 5 Pann ros 0 tee a 16/5 ated Ibs. 1 75 gy oe ome €saau P. an 7 ih 5 oa aoa a Rea cou FRUIT ee ie ao 00 Ba pic epee 6 ae , 36 pkgs es. 1 85 wu a. Graneve viz and. 24 Ib. 58 get lla Mas . s. c ¢ ss ee are aa n € : eee se x — € . : erman, enti ie 8% oo % oS EO ; 90 5 ae bes aie #2 00 ae 4 - sacks wesn- ol barrels Pe Honey ae Payson oF tb 46 > ee 2 EGE . per gr : ee | a 0 6 . Se eee Pe = vi 2 1b. 43 Flake, 10 ne a | 6 Seng 5 80 snl a 675 4 10 Ib BACKS... 3 80 Biue Ka ro, No. 1%, 32 golly o aii ane cael. 01 a Gavia. a ae 25 Half barrels’ ne ae ih cock ees 0 hn a ; : ly Tar, 5 and 8 \ Pearl’ 100 > acks aca S ace ae as ee cs 21 28 Ib —" ices 2 50 ne | No. 2, 2 dz 1 80 Hentieky ana i $ 45 Pearl, 38 pls. ha awe oe -- 145 Cla — ek “ot ae i Backes oss. . = Blue wea 6 a Rin stone Navy, i: 40 : Slee Z Knox’ s ng, doz ay, No. PES owen 0 B cee 4 ism ch of , eligi oe it Knox's Aeidu'd aoa 1 3 Clay, No. B16, per b 1508 1b sacks 3 Ine Karo, No. Pas, Maple Di rwist, 6m 48 ~™, 2 to 1 GT iinuic 2 at doz. . 00 ee full ox 20 . dairy in drill Red Karo, 0.10, % 40 Nobby Wid 16 om 2 : 4 t ws ACKL operon reg 5 0) PLAYIN count 0 56 So ue eee eee 4 obby Widow. 12 -+- 48 1% Sot E elson’ ats. Ze oe N PLAYING CAI a. Ib olar bag NG tia @ | y Sp o 1 39 i to 2 ine wees. Raines ly » sa a ING - a. gs 20 Res 7: 1% an ret is th Py 2 t 1% Bin vee eeeess 6 ord Bees & oz. 3 N 0, St CA 90 Ks Ka cseee 4 Pa 12 oll 39 ‘ m t fi ee Oxford ees 7 Oo. ea R Be ae R ro, oo tte - lb 6 32 ‘ 2 Ee Bim vies 7 oe Se elena i No 15, a - Granu a. a Karo, 2, sas 41 Peaeher. Se NE & 3 58 ; aU ly R . 0 . 20, la *: Medi lat mo - 27 ad Kz No 2 dz , weet | Nat. Tea | Pigg: . oes & i, Hoven“enamd | oe ne fed Bato, No. Brus a ee cise § , a Br RAI Pla - 98 pect: am’d ee wees 1 doz ro, N 1 dz. 2 a. oR er H rist, 5 24 Ib. 4! 4 No. ce 15 aoe Ga N BA in 9 No. Golf, al... 1B saLT isn 15 oe o. 10 z. 2 80 iper eet he 3 ' No. b 19 ont Lines . 20 ae 12 pa 0 No. - Bicycle fin’ 2 ao A ones FISH 1 25 ran = si Par eae _-_ 7 Ib - , : o. 3, faet 16 ie 18 ourn’t whis Sr e, Ww od ee a. .— Ss ross .. p r dz. 9 » et ne 15 feet v2.0... 5 Ss a aie B PO t whist 2 00 Small hole Good ieee esee ss rls ag er do 96 ' . 4 — Sage Ce 23 abbitt’ TA ist Strips wh “ ee Sh pple, 2 and - a inf a ay = : Herbs Nh t’s SH 2 25 trip ole vas ae 16 levry @ol aaa 48 i; "54 co alabama ee 26 ; 2 do Po s or bri ae @ 9 21S a Ss vy € and 4 ae + No. 6, 5 feet vee i ee or rips or bricks. @ “'eaiger' ‘Grape Pin 20 Spear noe i don 48 i No. 7° 15 feet, o-oo. 10 Ss DS vce reererecesieses B visi wo ES sews og 8 rts, d rape sca 4a pea ead. 19 9 on 48 ' eh oe bet oe a io 1 Cl ne a eee @13 one Spear Head, 13 on. No. 3 15 feet ...-...- 11 na Le = se a. Ss ear Ba eled P Stri moked ce. ee H TAB case ch pear eee 142 Oz. 33 i No. 8, 15 f or seam ie 12 HIDE a 5 hort © ck 4) 2 ork pS. 2; Salm 5% alford, LE SA 6 0@ Sq. D ead, 24 OZ. saa £4 i 9, 15 So: 15 IVS are ig Bean ut Cl = es — Halforé lar UCE Sta eal, 7, aS ' dd 18 Green AND PELTS 25 Brisk oon. - o oon 00 Strips Hallb cbucue ord, ea ae Ss sree 6, 12 14 & a3 47 ‘ ore) Linen Li ai etar es aie 2 Green, ae 1 es Ss et, Clear : (coe 00 Ghunks |... ut all 5: << oe pita 2 and 24 Ib. 30 ' so all oa nes ne , oe ro Co . 00 00 Gee a ea : T cee 2 2G * 30 1 vy, 7% ae os 4 toes eee 3 Cured, =o Bese ar Family ...-. @25 00 BO gg oe veeaitneotored Ten Penny, ae ae B Deeper 28 Calfskin, . oo. 18 SP at! a a 26 00 St * he bls. envio — By ie” Yankee Gir ee 12 Yb. = Bamboo, 1 ft cr BE Gaitskin eee, No 1 pur chtes 108 YM wh. hoop 34 bie, Basket se 28083 BM Ran § | apm! Gee alfskin, Sores na 2 1 Sieh ard @15 oo “oa a Med’ no ll s 32 t. doz. n, cured, No 8% Yom tier BS op Milch 10 B et-fir ed’ 6@45 All R ver , 18 ft., per do 55 Ol ired, No. 1 22 80 nee Tare ee ge ilchers . a -fi ed Ch m 28@ Am ed, 5c + per ia 60 on Wool Pelts _ o. 2 203 on i tubs sd 11d own, = see ner 0. 1 pi F oice 35 s@ Bag Titian Seve - 80. ambs a % 50 ih. tubs... adv “,@12 ] ed. Fat errin Sifti ibs ancy @37 ag Pi n Scrap ..- oe E oS Vadvaneell| aHocHG n wos 3 Cc Ipe; sy - G7 Shearlings oe og 25 20 : oie .* Vadvanee \, wae 200 eas Sittings. = i i aaa Globe Sera = ta Bet : i od 0 5 a ae Vv ¥ pe K 00 00 i = aoe 9 a = era Ces Ss ie 40 Ib. pha cial, 20 Ib 10 pkgs @10 coy Thee ao @ 3% : » ee per bape F _ iF gg 16 Le Mavens Gunpowd . eM aa ‘Thought, 2 oz = lb, pi 2 a ieoree ue No T so oyune, Mediu - onest omb Ser « 02 30 ails ... van % it rout 79 Mo , Ch m. Mail Sera rap, 5c. 30 -Taavanee 1 weg a Ping Su woe - ao 7 p, be Se 5 76 8 oO. ’ bd ce ee ae c es 5 son gy 1 55 A No 1, 10 Ibs. oo 7 50 Ping med Me es te oe Times 5c doz. 5e 2 - co. 8. eee P u edi @ Po es gee 2: , 2 Ibs. wes 2 25 ing Su ey, Ch um 25 260 lar B . og 00 oe oo 6@ ey, oo 3 @30 Read B ear, 5c gro. .. 5 76 Coe. ae goa ei vo poy bos Lig 5c, 2 gro. 2 50 woe yson @50 Scrapple, Serap, 4 STO. 6 Hs Sees aa 28@30 oe ee oer - 142 -, @& Pp ee Gi ec, ¥% caus 4S @56 Pea H tirl Sera gro. 5 76 Pe andl rap 202 ! i ache e Sc oz 5 y Sera rp wer 76 P, be. 6 00 2.8 7 i ioe seat Po MICHIGAN TRADESMAN August 16, 1916 SPECIAL PRICE CURRENT 12 18 14 Smoking All Leaf, 32% & 7 os. 8 me, Si, OB ......-..- 3 pe 7 Ok: ..... pence Sn OR eS eee Badger, 3 08. ........ 5 04 Badger, 7 OZ. ........ 11 62 Banner, Gc .......-.- 5 76 Banner, 20c ..--..-.-+ 1 60 Banner, 40c .......- -.- 3D Belwood, Mixture, 10c 94 Big Chief, 2% oz. .. 6 00 Big Chief, 16 oz .... 30 Bull Durham, 5c .... 6 00 Bull Durham, 10c 11 52 Bull Durham, l5c .... 1 45 Bull Durham, 8 oz. .. 3 65 Bull Durham, 16 oz. .. 6 80 Buck Horn, 5dc Buck Horn, = cise oe. _— ... ie Jack Swan, Sc .... 5 76 Back Swan, 14 oz. .. 3 &0 Bob White, 5c ...... 6 00 Carnival, bc ......-- 5 . “arnival, % OZ. ..---- . Carnival, 16 oz. . 4 J oe ° Cigar Clip’g, Johnson 3 eer Clip'g, Seymour 30 Identity, 3 and 16 oz. 30 Darby Cigar Cuttings 4 50 Continental Cubes, 10c_ 90 Corn Cake, 14 oz. .... 2 55 Corn Cake, 7 oz. .... 1 46 Corn Cake, 5c ....---- 5 76 Cream, 50c pails ..... 4 70 Cuban Star, 5c foil .. 5 76 Cuban Star, 16 oz. pls 5 Z Ships, 10c .....----- 10 = Dills Best, 1%, oz. ..-- 7 Dills Best, 3% oz. ...-- : Dills Best, 16 oz .... 3 Dixie Kid, 5c ....---- 4 ke’s Mixture, 5c .. 5 76 are Mixture, 10c ..11 52 Duke’s Cameo, 5c .... 5 7: Drum, 5c .....--- se. 2 : - Fr A, 6 OZ. ...--- 5 “4 F. F. A., 7 0%. ......-- 11 4 Fashion 5c ..---++-++> 6 = Fashion, 16 0Z. ....-- 5 : Five Bros., 6c .......- 5 i: Five Bros., i0c_....- 10 5 Five cent cut Phg ..- 29 0 EB 10 ...--0-2-- 11 52 Four Roses, 10c .... 96 Full Dress, 13g 02. : Glad Hand, bc .......- gold Block, 10c ..---- 13 00 Gold Star, 50c pail .. 4 60 Gail & Ax Navy, Growler, 5c ......-.-- - Growler, 10c ......-.- 9 Growler, 20c ae S Giant, 5c .... 5 : Giant, 40c ......--+- 37 Hand Made. 2% oz. .. 50 Hazel Nut, 5c ....... 6 00 Honey Dew, 10c 12 00 Hunting, 5c ......----- 38 cK i, be .-..-------- 6 ” ' X L, in pails ...... 3 90 Kiln Dried, 25c ..... 2 45 King Bird, 7 oz. .... 2 we ne Bird, 19c .....- 11 52 Bin sin. OC ...---.- 5 76 oan Be ae. 5 16 Little Giant, 1 Ib. .... 28 Lucky Strike, lvc .... 96 Le Redo, 3 oz 19 8A Le Redo, 8 & 16 oz. 40 Myrtle Navy, llc ....11 oz Myrtle Navy, 5c ..... 5 76 Maryland Club, 5e ... 50 Mayflower, 5c ....... 6 00 Mayftower, 10c ...... 1 00 Mayflower, 20c ...... a ee Nigger Hair, bc ..... 6 00 Nigger Hair, 10c ....10 70 Nigger Head, 5c .... 5 40 Nigger Head, 10c ... 10 56 Noon Hour, 5c ...... 48 Old Colony, 1-12 gro. 11 52 Ola Mill, 5c 5 Old tenglish Crve 1%oz 96 8 (Crop, 6c ..-+--.-6 6 00 it Crop, FEC ...cccss 2 52 r. S., & ox. 30 ID. cs. ay P. 8., 3 oz., per gro. 5 70 Pat Hand, 1 oz. ...... 63 tterson Seal, 1% oz. 48 tterson Seal, 3 oz. - 9 Patterson Seal, 16 oz. 5 00 Peertess, 6c ........ 5 76 Peerless, 10c cloth ..11 52 Peerless, 10c paper ..10 80 Peerless, 20c ........ 2 04 Peertess, (0c ........ 4 08 Plaza, 2 gro. case ....5 76 Plow Boy, Sc ....... 5 76 Plow Boy, 10c ...... 11 40 Plow Boy, 14 oz. .... 4 76 Poem, I8f ....---.-.6 11 93 Pride of Virginia, 1% 77 Pilot, 7 oz. doz. ...... 1 05 Queen Quality, 5c .... 48 Rob Roy, 10c gross ..10 52 Rob Roy, 25c doz. .... 2 10 Rob Roy, 50¢ doz. .... 4 10 S. & M., 5c gross .... & 76 Rob Roy, 5c foil .... 5 76 - & M., 14 oz., doz. .. 3 20 Soldier Boy, 5e gross & 76 Soldier Boy, 10c .... 10 50 2 4 -+ >__ H. A, Gish (Dr. Hess & Clark) left Aug. 5 for a three months’ tour of the Canadian Northwest. He will travel aitogether by automobile, starting from Regina. Mrs. Gish and son will spend the remainder of the summer with her parents at Harrisburg. Julius J. Wagner (Jennings Mfg. Co.), who suffered a stroke of apo- plexy July 29 while at his home at 225 Hastings street, is very critically ill. No one is permitted to see him except his family and physician. The left side is entirely paralyzed. W. W. Cronk, of Olivet, has secur- ed a position as traveling salesman for the Cudahy Bros., of Cudahy, Wis- consin. He expects to move his fam- ily to Saginaw soon, which place will be his headquarters. —_22>___ E. S. Botsford, dealer in genral mer- chandise and drugs, at Dorr, in re- newing his subscription to the Mich- igan Tradesman writes: “It’s the pa- per that makes the dollar famous.” ——_~-.____ St. Charles—Willard, Edwards & Co. are erecting a plant, 40x 100 feet, and will engage in the manufacture of tie plugs about Oct. 2. The other day several thousand men left Plattsburg after a strenuous month there which was far from being all pleasure or play. Business and profes- sional men joined in doing manual and all other kind of labor, drilling, march- ing and living according to strict rule and discipline. Presumably a good many were benefited physically by it, but the real purpose was to give them some military training and idea of what is expected of a soldier. The best of them did not learn enough to command a regiment but all of them know more about these things than they did when they started. One of the particular and most commendable points about it is that sO many men in this country, and the number for the whole season will run well up into the thousands, were willing to give up a month of their time and to do the hardest kind of hard work to show their interest in the principle of preparedness. That feature of it speaks well for American patriotism. Wealth and religion seem to have lit- tle in common. BUSINESS CHANCES. For Sale—Up-to-date meat market in a thriving Michigan city of 3,600 neople. Little competition and splendid oppor- tunity for right party. Correspondence solicited. Address No. 409, care _— man. 4 For Sale—Old established furniture and rug business. City 10,000... Al trade. Will sell part or all of stock. Must sell account ill health. F. S. Gutschow, Mt. Clemens, Michigan. 410 SITUATIONS WANTED. Wanted Position—Nither inside or on the road. Twenty years experience’ in selling shoes. Best of reference. Ad- dress No. 407, care Tradesman. 07 Open For Position—20 years experience in selling dry goods, shoes and general merchandise. Age 38. Address No. 408, care Tradesman. 408 Gasoline Reduction Citizens Phone 9558 Effective this morning, we reduce our price on the lower grade of Gasoline Ic (one cent) per gallon. The Gasoline market in many of the largest cities, and in many states where Gas- oline is made, continues to be two to four cents a gallon above Grand Rapids market. Stop at our Auto Filling Stations for Gasoline, and help us to continue to make this competition possible. Are you one of thousands of auto owners who use Champion Motor Oil? It carbonizes least, and lubricates most. Grand Rapids Oil Company Michigan Branch of Independent Refining Co , Ltd. OIL CITY, PA. J. V THROOP, Manager Bell Main 3093