- - - » a w > 9 » . 4 Tie teens € =: ‘ ay « » . e —*, a = 4 ¥ LPIAN CEOS SE eo eo SG OV Oy a2 7 fo ee Nhe TC EG KO RSS i (CM eet eee SAG CSPUBLISHED WEEKLY Sex R SEC Lae (Sez SESS CG: LSS ab AX BA Dz RADESMAN COMPANY, PUBLISHERSA RES AARN iterate \PIDS iD T * PUBLIT iv ih i+ A Ri SELLE ISIN me Pd \\\\ iS SB Ay HY Q 6 st Thirty-Fourth Year GRAND RAPIDS, WEDNESDAY, JULY 11, 1917 Number 1764 Public Reference tA Library Uncle Sam Says “Business as Usual” And You Should Improve Every Opportunity To Make It So ATTEN TIO N Retail Merchants Business as Usual Plans and Ways to Increase Your Future Business In- dorsed by Michigan’s Most Successful and Foremost Business Men. It is our desire to assist the retail merchants of this country to increase their business, and we would strongly advise them to read pages 16 and 17 of this issue of the Tradesman. The plans presented on these pages have merit, and this company has accomplished remarkable results for many merchants, both in the United States and Canada. If you as a merchant wish further information on this matter, we, the undersigned, will very gladly fur- nish you with same: E. A. STOWE Editor Michigan Tradesman, Grand Rapids, Mich. F. O. LINDQUIST President F. O. Lindquist Co., Grand Rapids, Mich. RICHARD D. PRENDERGAST Credit man Worden Grocer Co., Grand Rapids, Mich. HAROLD W. SEARS Manager Grand Rapids Dry Goods Co., Grand Rapids, Mich. C SCHUNK Shoe Merchant, Detroit, Michigan ee 7? ben * t LIVE WIRE COLLECTION SERVICE No collection, no charge We begin where others leave off We work just as hard on claims of $1.50 as we do on larger claims Prompt Reports and Remittances PURVIS MERCANTILE AGENCY 99 Fort Street, W. DETROIT Dick’s “Blizzard” Ensilage Cutters i ji Made in iene : LIGHTEST- sania RUNNING, to Suit MOST Every Need DURABLE. See our full line on display at COLISEUM ANNEX, Commerce Ave. Where we have temporary offices until our new building is completed. CLEMENS & GINGRICH CO. Wholesale Distributors Grand Rapids, Michigan Pere Marquette Railway Co. F ACTORY SITES Locations for Industrial Enterprises in Michigan The Pere Marquette Railway runs through a territory peculiarly adapted by Accessibility excellent Shipping Facilities, Healthful Climate and Good Conditions for Home Life. for the LOCATION OF INDUSTRIAL ENTERPRISES. First-class Factory Sites may be had at reasonable prices. Coal in the Saginaw Valley and Electrical Development in several parts of the State insure Cheap Power. Our Jndustrial partment invites correspondence with manufacturers and others seeking locations All in- quiries will receive painstaking and prompt attention and will be treated as confidential. Address GEORGE C. CONN, Freight Traffic Manager, Detroit, Michigan Ramona is ready, after weeks of preparation, to welcome recreation and pleasure seekers. Dancing Thrillers, Refreshment Booths, Rowboats and Canoe docks freshened, brightened and made more fasci- nating than ever. Franklin Package Sugars Pay You A Profit ‘ ? These “‘ready-to-sell’’ packages save you the labor and time required to put sugar in bags, save you the cost of the bags and twine and loss by overweight. You can supply the sugar wants of all your cus tomers with Franklin Package Sugars because they include all varieties. Every package is guaranteed full weight. Franklin Granulated Sugar is sold in 2 and 5 |b. cartons and 2, 5, 10 and 25 |b. cotton bags. “A Franklin Sugar for every use’’ Granulated, Dainty Lumps, Powdered, Confectioners, Old Fashioned Brown The Franklin Sugar Refining Company PHILADELPHIA Ceresota Flour Always Uniformly Good Made from Spring Wheat at Minneapolis, Minn. Judson Grocer Co. The Pure Foods House Distributors GRAND RAPIDS, MICHIGAN WWAHNNNANN ]=]-—]— __ | i pe. | ‘| |. 4 » AN — c a * « < & ' , oe mt a ” 5 * a & « : Pena POUR A ma . a a GA Thirty-Fourth Year SPECIAL FEATURES. Page 2. The Case of Holland. 4. News of the Business World. 5. Grocery and Produce Market. 6. Hardware. 7. Upper Peninsula. 8. Editorial. 9. Burning Words. 11. Dry Goods. 12. Financial. 15. Men of Mark. 18. Shoes, 20. Woman’s World. 22. Butter, Eggs and Provisions. 24. The Commercial Traveler. 26. Drugs. 27. Drug Price Current. 28. Grocery Price Current. 30. Special Price Current. 31. Business Wants. CANNED GOODS MARKET. Beyond preparation for some Gov- ernment requisitions nothing has oc- stimulate The Was ‘urred during the week to fea- the the basis activity in canned goods. ture of particular intcrest opening of Tuna prices on of $4.50, $7 and $11.50 for quarters, halves and 1s, respectively, the high- est prices ever named for tuna since the This is considered a remarkable development or an industry that had its incep- it has been on market. ion but a comparatively few years igo and to which the public had to ie educated. Now, the fullest confidence that consumers will packers in pay the price rather than go without, have placed it in the same class as the finest salmon and expect the pub- lic to pay the inflated price which that The tuna pack thus far is reported to with exorbitant delicacy is now commanding, fishermen de. the raw fish but canning experts here are be very short, manding prices for not able to reconcile even these con- ditions with the prices demanded by the packers. As to Columbia River salmon the reports from those waters are the reverse of satisfactory. No definite prices have been named as but arbitrary are quoted of $1.75 for halves and $2.85 for lat ds £ | 0.) b. from Alaska, however, are more en- the pack is siens of being in excess of last year. are that quirements will not exceed 5 per cent. of the pack of salmon. Attempts to boost tomato prices have not met with yet, prices being Coast. Reports couraging and showing Estimates Government. re- success. The Senate has added to the Mood Bill, at the moment when the country breathed easier because prompt passage in satisfactory form seemed assured, an amendment that is equally wrong-head- ed from the point of view of conserva- tion, prohibition, and maintenance of the revenues. The President is directed to take over after thirty day all stocks of distilled liquor in bond, and to pay 1Q per cent. more than cost for them, although only a small portion of this liquor can be actually needed to provide alcohol for the war work. Senator Sim- mons estimates that for this next year GRAND RAPIDS, WEDNESDAY, JULY 11, 1917 $110,000,000 internal revenue if the amendment became law, and that) at $200,000,000 would have to be provided for the purchase of whisky in bond, and that the measure’s would be lost in least full cost in the years of its effects would be much The whisky and distinctly distillers would greater. retailers of profit. Not a generous only are they allowed percentage of — profit, but they have a month to with- draw liquor from bond to avoid seizure, and they could thus hold for the market great quantities on which the price to would have risen the consumer enor- mously. At the end of the war they can resume manufacturing at the old stand. The Senate should retrace its steps, and pass such a liquor section as the coun- last Friday ping distillation until the end of the war, and authorizing the President to distilled are needed for the war. ESA try looked towards stop- commandeer such liquors as Those who believe they are safer in steel than in wooden cars will take com- fort in the Government figures which show that the latter are disappearing at the rate of 2,000 a year. The Interstate Commerce Commission has repeatedly recommended that the railways he com- pelled to discard them. A wooden car is more dangerous between two steel ears than between two of its own kind. Doubtless many of those in service are now used on spur lines. The Railway Age Gazette, noting that 9,000 wooden cars have been scrapped since January 1, 1912, points to this as evidence of the altruism of railways, for steel cars arc initially more costly and maintenance Without denying the altruism, we may note that is probably more expensive. a steel car is more durable than a wood- en one, that a passenger hesitating be- tween competing lines will take the all- steel train—and then there are smaller damages to pay! eS It is gratifying to learn that the United States Government is going to pay its bills promptly. The com- mon impression is that the depart- ments insist on prompt eoods, but that they pay when they eet ready. This, no doubt, has been true many times. It is that in some instances the railroads have had delivery of said tO Wait a yeat or their bills settled. The General Munitions Board now that payment will be made without delay. It has been the general practice of the Navy Department to alone ts rants within seven days. It is more to get announces send war- like- ly that out of the spirit with which the Government is being rapidly im- bued will come a much better reputa- tion for Uncle Sam as a business man. careeeleaneesteeceneenansanae Art in advertising is the delivering of a great message in few words. DISCOURAGING PATRIOTISM. Unquestionably the war is going to have a big influence on all phases of life, but tremendously on business ideals has and community practices. There never been a time when a business man could find so much of the rare commo- dity known as “brains” in earnest, hard work “in the Washington, The “man in the saddle’ at Washington has not seemed overstocked with the saddle” at average aforementioned commodity, especially if he happened to be in the Congressional riding school. There ts some possible ground for suspecting that that isn’t the place to look for it. But the extraordinary needs of the brains war have inspired men of and large commercial attainments to rise up like grass in spring time and to vol- Nation. have unteer their services to the Happily hundreds of them heen taken at their word and are apparently traditional changing the Governmental inefficiency into something very much like a working force. It stands to rea- son that such men, trained in the hard- headed spurred on by the experience that in necessities of competition and commercial life things that make good must win their way by genuine attain- ment, will act as a much-needed leaven in Uncle Sam’s official and departmental loaf. been \lready remarkable things have accomplished, and more are in- evitable. And yet it is deplorable that already the yellow the politician and press muckrakers alike—are beginning to cast slurs and innuendoes on the sincerity ot men whe have long been recognized in business circles as leaders in capacity and integrity alike. It does not seem to have dawned on some critics that crooked men do not, as a rule, attain true “leadership” in business circles and that nowhere will real character assert itself one way or the other as inevitably as in business. It will be a sorry day if carping criticism and political chi- canery undermine the honest efforts of trade leaders to not only help Uncle Sam in his crisis, but possibly to. set new standards of business co-operation and Governmental encouragement. FIRE IN THE REAR. The Government has practically sup- pressed a number of socialistic news- papers by prohibiting their circulation through the mails, but it has done noth- ing to suppress the fire-in-the-rear news- papers published in the German lan- euage and those newspapers published in which are sub- the English language sidized by the German government to hinder enlistment, discourage the sol- diers already under orders and handicap the Government in every way possible There is this will soon be adopted, because the war- that in its prosecution of @very treason to believe ex- pedient the tolerance of such copperhead pul- Number 1764 lications in the country is a serious men- ace to the success of the crusade we have embarked upon to make the world free, ————— Theodore Roosevelt's sense of jus- tice, and his fundamental belief in an shone out ordered democracy, never more usetully than in his set-to with Mr. Gompers at the Russian meeting York last week. that at New One may re- eret such a contreversy should injected into such an oc ut. «Col himself manfully. He did been but } - pore have casion, Roose velt Once Nn not seek the quarrel. In his formal address of greeting to the new Rus- sian democracy, it was right and prop- er that he should refer to the defects of our own. His denunciatory men- Bast Se. murderous riots precipitated and con tion of the shocking Louis ducted by union labor, under the direction of high union officials ex- pressed only what every decent \merican feels. The attempted pal- liation of the horror and shame by the crafty Gompers, with his hollow apologies for labor unions resisting the “tyranny” of competing work- man who had been “lured” to East St. Louis, raised a wrath in Mr Roose- velt which was wholly rightecus. His bold stand and his. burning words will be noted throughout the entire land, bring about a Already the citizens of East St. Louis are putting and will help to better public sentiment. on sackcloth and ashes and are pledg- ing themselves—though a trifle late— protection to laborer, white. All to Col. Roosevelt, say we, for his testimony, like a brave man to give ample every black or thanks having borne and a good citizen, against mob mur- der. Loan was the first real The Usberty stimulus given the bond business in so far as the millions of people who previ- | ously did not own bonds were concern- ed The Franco-Prussian indemnity made the French buy their government bonds and taught them what bonds were. In our Civil War greenhbacks were more or less of a substitute for honds. But the Liberty Loan has been taken by 4,000,000 people, whereas previ- ously less than 300,000 Americans ac- tually owned bonds. that There is no doubt with such an aggregation of in- vestors, and with the industrial activity that hes before us, the American people will begin to interest themselves in sound securities as opposed to minine industrial stocks of the wildcat With a tion and the purchase of sound bonds and class. movement in this direc- under intelligent e@uidance, it would be possible to inaugurate a real bull move- ment in the bond market in spite of high taxes and ensuing liquidation on the part of the large bondholders, MICHIGAN TRADESMAN July 11, 1917 THE CASE OF HOLLAND. Appeal to the American People for Fair Play. Ithaca, N. Y., July 10—Up to three months ago Holland, together with the other small neutral states, looked upon America -as the leader in the fight for those scraps of paper which guarantee the existence of states as they do that of private corporations. This has been changed. The attitude of a number of American papers has reflected this change. Insidious lit- tle sneers about “a Dutch Queen with a German husband” began to appear. This was followed by a period of ill- concealed mirth at the fabulous wealth of the home-staying Knicker- bockers. How they rolled in the guilders, these complacent gentlemen who had invested their surplus pen- nies in pork and fat and then sold to the Germans at fancy prices. Finally (shades of Mr. Balfour!) came the statistics. Quite marvelous statistics they were. They need fear no con- tradiction because the editorial paper basket swallowed all contraditions long before they could reach the com- posing room, Indeed, Holland was made the defendant in a lawsuit in which the jury (the American people) was not allowed to hear the lawyer who intended to plead for the inno- cence of his client. And while this went on Holland grew richer every day. Let me tell you just how rich this war has made us. We have almost 600,000 men trained and ready to pro- tect that frontier which has been the safest bulwark of the Allies whose domains border upon the North Sea. These 600,000 men cost us $1,000,000 a day. That means $365,000,000 per year. This money has to be paid through direct taxation. This taxa- ticn has to be produced in a country where all normal industry and com- merce has come to an end. We have no coal mines and we have no raw materials. We are obliged to barter for coal with the Germans. What we get amounts to so little that our rail- road service has been reduced to a few trains a day. Our electric light plants have gone out of existence. Our gas factories are working only part of the time. There are no street lamps. The average Dutch family may burn a single light in one room for one hour each day. The poor people all during the winter went to bed at 4 o’clock in the afternoon to keep warm and forget their misery. The schools were closed. The theaters were closed. Street cars ran once every half-hour. And what of the fabulous wealth of our callous merchants selling food to the German enemy? Perhaps 3 per cent. of the population, engaged in the slippery business of war-profits made vast sums which were squandered in fool- ish pursuits. But 97 per cent. of the people have been steadily losing that which had been gathered during long years of patient toil The blockade deprived them of their raw materials. Taxation did the rest. The German submarines ruined our ancient com- merce. Until at last we have reached the point where people begin to look at us in pity. “Going to be another Greece, eh?” We are not going to be another Greece, For the benefit of those whose breadth of view cre- ates all lands after their own imagined ideal, let me say this: We did not maintain our neutrality because we were too humble to fight. We knew, however, what entrance into the war would mean. It would mean the com- plete annihilation of three-quarters of our territory and the fate of Rumania and Servia and Montenegro and Bel- gium. It would mean an endless and desperate struggle around the water fortifications of Amsterdam. It would mean (and it may be well to remem- ber this) that the German fleet could use the Zuyder Zee Islands and the blockaded harbor of Antwerp for a dangerous guerrilla warfare against England. What would become of the horde of German refugees whom we have been feeding for over three years is a question which I may leave to the imagination. All this, however, is -beside the point. We have an army and, such as it is, it will fight to the last man ‘for just one thing—our National in- dependence. If we have kept out of this struggle with conscious intent we have been actuated by a different motive. We are not merely a mud- bank along the North Sea. We repre- sent an idea. For almost a thousand years we have stood for the idea of a government based exclusively upon the consent of the governed. We fought the most protracted war of history to establish man’s right to his own conscience. We gave the world an asylum where the Huguenot of the sixteenth century found the same cordial welcome which was given to his fellow-sufferer of the year 1914. The land of Erasmus became the land of tolerance and liberty of thought. As such we intend to main- tain it for the benefit of all. This idea, my friends, you can starve, you can blockade it, and if you so intend you can allow it to perish through sheer want. But better that we should go down in the mud of our native soil than become the pitiable cbject of a small state sacrificed to the interests the most brutal nation which God ever permitted to exist. We possess no organized force which can fight the systematic and slanderous slurs upon our good faith as bona-fide neutrals. But we can appeal directly to the American peo- ple. And we do. We ask that we be not condemned without a_ hearing. We demand that we shall not be driv- en into a policy which would be de- testable to the vast majority of our people because in this hour of dis- tress we must be used as a scapegoat for somebody else’s blunders. You count 100,000,000 people. We have only 5,000,000. You can destroy us. But you will not gain a triumph. You will commit suicide. For the spirit which created our national ideal is the very spirit which has guided the destiny of your own race. Hendrick Willem Van Loon. — 7.2 2—__—_ Late News Notes From the State’s Metropolis. Detroit, July 10—Detroit now boasts of being the fourth largest city in the country, its population, ac- cording to the Federal Government, being 870,000, greater than Cleveland, 3osten, St. Louis and Pittsburg. | In fact, Detroit is exceeded in population only by New York, Chicago and Phil- adelphia. Architects are working on plans for the new ten-story building to be erected for R. M. Fyfe & Co., at Woodward and Adams avenues. It will be one of the largest exclusive retail shoe stcres in the United States. The property is personally owned by R. M. Fyfe & Co., and with the build- ing will represent an investment con- siderably over one million dollars. Franklin A. Kelsey, Vice-President and Treasurer of Wright, Kay & Co., has resigned active interest in the firm. Mr. Kelsey had been connected with the company twenty-seven years. He will retain his financial interest and will be succeeded as Treasurer by Percy K, Loud. The E. & R, Shoe Co., operating four retail stores in Detroit, recent- ly made a sensational announcement, offering the following proposition: “To every registered man who pur- chases a pair of our oxfords from June 21 to Sept. 15, and is called to the colors on the first draft on or before Sept. 15, 1917, we will refund the purchase price of oxfords. This offer is to hold good until Sept. 15, or until the names of the first draft are published should they be published before that date.” -Miss Pearl Brady, saleswoman in the children’s department of R. Fyfe & Co. and who is rounding out her fifth year cf service with that concern, says that high white shoes are selling now and the indications are that they will be popular for next fall. Miss Brady believes that two- tone shades will be favored this fall also. Right now the bulk of sales in her department are on white canvas shoes, the warm weather the past few weeks being a splendid stimulant for white shoes. Ten dollars is the aver- age price at the Fyfe store for white kid shoes, but there seems to be no objection to the price. ‘Detroit wom- en want style and are willing to pay the price,’ said Miss Brady. “We hear few complaints on prices. Peo- ple seem to understand thoroughly why shoes cost more, and if they want the quality they know that they cannot get it at former prices, It’s a conditicn beyond the control of the shoe retailer, and no argument is nec- essary to convince the customer of that fact—they already know it.” —_2--2—_ State Officer to Sell Whitefish at Cost. Saginaw, July 10—‘“‘Eat fish,” is one of the suggestions of Food Con- troller Herbert Hoover as one means of reducing the cost of living and at the same time conserving the supply of meat. The tip from the Nation’s food controller was received with enthus- iasm by State Game Warden John Baird who proposed to furnish the people of the State with a supply of fresh fish next winter at such a small cost that they will be able to make a big reduction in their household ex- penses if they are willing to co-oper- ate. Game Warden Baird says there are several inland lakes in the Northern part of the State which have been regularly stocked with whitefish for tine past thirty years. The whitefish is in no sense a game fish, as it will nox take any kind of a bait. The State fish law makes it illegal to take white- fish from the inland waters with eith- er spear or net. Consequently they have multiplied during recent years to such an extent that there are tons and tons of them in some of the Northern lakes. Baird says that these lakes are not frozen over until the latter part of January and he proposes to take the whitefish from the lakes with nets. Instead of permitting commer- cial fishermen to do the work he will have deputies in his department do the netting and all game fish will be returned to the water. Under the plan as he outlined it to-day he will have the whitefish shipped to the principal cities and villages of the State and sold under the supervision of deputy game war- dens. For instance, if it should cost 10 cents per pound to place the fish on sale at Grand Rapids, Lansing, Flint, or Detroit, or wherever they may be shipped, the purchaser, will be charged that amount and no more. It is not Baird’s intention to go into the business for the purpose of making money, but simply that the people may have an opportunity to purchase fresh fish at a minimum price. As whitefish generally bring 30 cents per pound, and Baird be lieves the State can market them as a war measure for 10 cents, it will mea a material saving to many people. His Needs. “My brother bought a moter here last week,” said an angry man to the salesman that stepped up to greet him, “and he said if anything broke you would supply him with new parts.” “Certainly,” said the “What does he want?” “He wants: two deltoid muscles, a couple of kneecaps, one elbow, and about half a yard of cuticle,” said the man, “and he wants them at once.” the copper age. people. superlative. Murray Building The Age of Cement We have had the stone age and the iron age and We are now in the Cement Age, due to the almost universal use of cement in all classes of construction. The many methods in which this staple is employed renders investments in cement propositions the most profitable and perma- nent of any investments now before the American Better consult us if you are interested in learning about an investment which we consider Deuel & Sawall, Inc. Financial Agents Petoskey Portland Cement Company Grand Rapids, Michigan salesman, y ¢ 4 Ci? - - > at oe 4 » w July 11, 1917 Highest Priced Industrial Stock in the World. Stock of the Union Sulphur Co. was recently appraised in court pro- ceedings at $12,003 a share and is, un- doubtedly, the highest priced indus- trial: stock in the world. This issue is listed on the New York Stock Ex- change, where it has a nominal quo- tation of $11,000 to $12,000, but shares seldom come into the market. The 2,000 shares of Union Sulphur stock outstanding are closely held and lock- ed up in the strong boxes of some half dozen wealthy families, includ- ing the Whitons, the Hewetts, the Severances and the Twonbleys. The Union Sulphur Co. seeks no publicity as to its wonderful earn- ings, which are said to run to some $16,000,000 annually, and the com- pany has gone on paying dividends at the rate of something like 100 per cent. monthly, for a number of years past. These stupendous profits come from the great sulphur mine in Calcasieu Parish, near Lake Charles, Louisiana, where are found the largest sulphur deposits in the world, which at the present time furnish more than 70 per cent. of the world’s supply. The great sulphur beds in Calcasieu Parish were discovered about 1866, just after the close of the Civil War, by the late Jules Brady, who devoted the best years of his life, his entire fortune, and the investments of many of his friends to his efforts to extract the sulphur, but in the end died a broken-hearted man because of his lack of success. MICHIGAN TRADESMAN Jules Brady’s failure was due not to inability to locate the sulphur, as within a short time after he and his associates began operations they had definitely located immen’se deposits, but at that time it was impossible to successfully extract it. The soil above the sulphur deposits was a swampy morass into which a shaft could not be sunk. It was not until several years after the death of Jules Brady that Henri Frasce, a young French chemist who had been for a time in the employ of the Stan- dard Oil Co., after many experiments devised a successful process for the extraction of the sulphur. This process, upon which Frasce obtained a patent, consisted of a series of three pipes, of varying diameter, enclosed one within another. Through one of these pipes great quantities of superheated steam was forced to the sulphur beds hundreds of feet underground. Through the action of the steam the sulphur was dissolved and forced to the surface in liquid form. The sulphur was then diverted into great wooden vats, where it cooled in a solid mass of 99 per cent. pure chemical. These masses were subsequently broken up and placed upon cars for shipment. This process was eventually devel- oped to a point where the sulphur was brought to the surface at the rate of 500 tons daily. Henri Frasce had but little money when he perfected and installed his process, but when it was once in suc- cessful operation, it produced wealth so rapidly that his returns from his holding in the Union Sulphur Co. yielded him an income of $2,000,000 annually for some twelve years, and when he died a few years ago, the courts appraisaid his estate at more than $25,000,000. Henry Whiton, the present Presi- dent of the Union Sulphur Co., is a son-in-law of the late Henri Frasce, the man who made it possible to over- come the difficulties that the late Jules Brady had found unsurmounta- ble in his time. In the period during which the Frasce patent was in force the Union Sulphur Co. had a virtual monopoly ef the sulphur production in the United States, and as the yield from the Louisiana deposits amounted to more than 70 per cent. of the world’s supply, the company practically dom- inated the sulphur industry. The Frasce patent expired short- ly after the death of the inventor, but up to the present time the Union Sul- phur Co. has maintained its suprema- cy in the production of sulphur and has continued to distribute dividends at the rate of 100 per cent, a month among its fortunate stockholders. Sulphur is frequently described as the chemical of universal since sulphur and the various derivatives from sulphur enter into such an in- finite number of substances used in the arts, science and industry. In the form of sulphuric acid sulphur is a part of all high explosives, and there has been a tremendous increase in the demand for sulphur since the begin- ning of the war. In medicine sulphur in one form use, or another enters into thousands of remedies from Epsom Salts to Sul- phate of Quinine. Sulphur is also the base of ether, the greatest of all the anesthetics. It is also used in enor- mous quantities in connection with electrical industries, and is indispens- able in the operation of the telegraph, the telephone and the wireless. Butter, Poultry, Beans and Potatoes. Buffalo, July 11—Creamery butter, Eggs, extras, 38@39c; first, 36@87c; com- mon, 34@35c; dairy, common to choice, 31@35c; dairy common, all kinds, 30@32c. Cheese—No. 1 choice 23%c. Eges—Choice, new _ laid fancy hennery, 38@40c. Poultry (live) — Fowls, new, fancy, 24c; 35@36c ; 22(@24c; broilers, 25@30c; old cox, 16@17c; ducks, 20@23c. Beans—Medium, $8.75; pea, $8.75; Red Kidney. $800; White Kidney, $9 009.25; Marrow, $9.00. Potatoes—New, $5.50@5.75 per bbl. Rea & Witzig. ee The Bachelor’s Soliloquy. My oldest pipe, my dearest girl, Alas! which shall it be? For she has said that I must choose Betwixt herself and thee. Farewell, old pipe; for many years You've been my closest friend, And ever ready at my side Thy solace sweet to lend. No more from out thy weedy bowl, When fades the twilight’s glow, Will visions fair and sweet arise Or fragrant fancies flow. No more by flick’ring candlelight Thy spirit I'll invoke, To build my castles in the air With wreaths of wav’ring smoke. And so farewell, a long farewell— Until the wedding’s o’er, And then I'll go on smoking thee Just as I did before! Edmund Day. Pleases Customers Millions of families Use ROYAL exclusively and always find it satisfactory. Unquestioned merit, persistent advertising and wide use have firmly established ROYAL as the “Absolutely Pure” PY IS ED oe eae Roe) “ acs a high grade standard baking powder No Alum No Phosphate Pays Grocers Thousands of grocers Sell ROYAL steadily and never find it dead stock. MICHIGAN TRADESMAN July 11, 1917 Lf —s ‘wALT AN iia eee B° = SIEWS 327’ BUSINESS WORLD ~ Movements of Merchants. Hastings—Louis Mills has opened a cigar factory at 134 West State street. Detroit—The Rex Talking Machine Co. has changed its name to H. N. Ness Co. Detroit—The Neumann-Lane Co. has changed its name to Wm. F. V. Neumann & Sons. St. Charles—The Superior Coal Co. has increased its capital stock from $15,000 to $100,000. Otsego—Mrs. L. McClelland closed out.her stock of groceries and retired from business. Fennville—The Fennville Fruit Ex- change has increased its capital stock from $6,000 to $10,000. Evart—Deacey & Thcempson have engaged in business under the style of the Best meat market. Alma—Putman & Bemis succeed Leonard Mitchell in the automobile livery and garage business. Traverse City—The Gifford Elec- trical Co. suffered a loss by fire, July 9, amounting to about $3,000. Saline—Frederick Henne, hardware dealer, died at his home recently as the result of a stroke of apoplexy. has Reeman—Nick Tanis has opened an ice cream parlor and lunch room in connection with his grocery store. Hancock—Daniel Crowley has clos- ed out his stock of groceries and re- tired from business owing to failing health. Centreville—Thieves entered the F. E. Lehr general store, July 9 and carried away stock to the amount of about $200. Hclland—Hamilton & Bearinger have engaged in the sheet metal and automobile repair business at 25 West Seventh street. Clinton—J. R. Kimball has closed out his stock of jewelry and silver- ware and enlisted in the service of the Government. Albicn—Arthur Smith, recently of Detroit, has taken possession of the H. H. Sheldon drug stock, which he purchased several weeks ago. Muskegon—The Daniels Book Shop, Inc., has been organized with an au- thorized capitalization of $6,000 and will deal in books and office supplies. Flint—L. H. Gary and J. E. Eggles- ton have engaged in the drug busi- ness at 512 Asylum street under the style of the New Chevrolet Pharma- cy. Reed City—H. J. Crocker has sold his stock of feed and produce to Ed- ward and Herman Bettin, will continue the business under the style cf Bettin Bros. Mr. Crocker has re- tained his stock of agricultural im- -plements. who Manistique—E. N. Orr, of E. N. Orr & Co., druggists, recently sur- prised his many friends by bringing home a bride on his return from Chi- cago. Owosso—Samuel Deckerman, for- merly of Detroit, has purchased the stock of the Miller Grocery Co. and will continue the business at the same location. Hancock—Earl Tilton will engage in business in the Mason block on Quincy street about July 27 under the style of the Central Meat Market & Grocery. Muskegon — Daniels Book Shop, Inc., has been organized with an au- thorized capital stock of $6,000, of which amount $3,000 has been sub- scribed and $1,000 paid in in cash. Detroit—The Commercial Welding Co. has been incorporated at 69 Hol- born avenue with an authorized cap- italization of $2,000, all of which has been subscribed and $500 paid in in cash. 3attle Creek—Grover C. Burnham has purchased the stock of the Health Home Pharmacy, on West Main street, of F. H. Scott and will con- tinue the business under the same style. Negaunee—Miss Hedvig Anderson has purchased the millinery stock and store fixtures of Miss Margaret H. Sullivan and will continue the busi- ness at the same location in the State bank building. Muskegon—M. A. Balcyan & Co. have opened an Oriental rug and Japanese art store at 201 West West- ern avenue under the style of the Armenian Bazaar as a branch of their Grand Rapids store. Manchester—Mrs. Somers and Es- ther Riedel, of Tecumseh, have form- ed a copartnership and purchased the millinery stock of Miss Alice Cash and will continue the business under the style of Somers & Riedel. Amasa—The Amasa Co-Operative Society has been organized to do co-operative buying of various arti- cles for members, with an authorized capital stock of $10,000, of which amount $2,500 has subscribed and paid in in cash. Otsego—Chaffee & Schnebell, who recently purchased the City bakery, have remodeled it and will open it for business July 14 under the manage- ment of William Chaffee. Mr. Schne- bell will continue the management oi their bakery at Dexter. Jackson—The True Temper Com- munity Co. has been organized to handle household supplies both wholesale and retail with an author- ized capital stock of $5,000, of which amount $2,500 has been subscribed and $1,000 paid in in cash. been Munith—A hog is a hog nowadays. The biggest hog that ever stepped into this town was sold the other day by George Freymuth and it filled George’s pockets with $108.30 in real money. The hog weighed 810 pounds, and was two years and one month old. Within the last two weeks of its life the hog gained forty pounds due to scientific feeding. Manufacturing Matters. Detroit—The Little Wonder Stove Co. has increased its capitalization from $150,000 to $250,000. Adrian—The F-X Truck & Auto Co. has decreased its capital stock from $275,000 to $195,000. Detroit—The Superia Cigar Manu- facturing Co. has increased its cap- ital stock from $50,000 to $100,000. Detroit—Dean & Sherk, thread manufacturers, have increased their capital stock from $20,000 to $500,000. Detroit—The Sweeney-Huston Co., manufacturers of bowling and billiard apparatus, has increased its capital stock from $300,000 to $400,000. Holland—The DePree Chemical Co, has purchased the old cereal plant, on River avenue, and will equip it for manufacturing San Tox. Detroit—The Federal Cornice & Roofing Co. has been organized with an authorized capital stock of $5,000, of which $3,000 has been subscribed and paid in in cash. Portland—The Concrete Silo Co. has been organized with an author- ized capital stock of $22,500, $7,500 of which is preferred stock and has been paid in in cash. Constantine—The Foun- dry Co. has been incorporated with an authorized capitalization of $10,- 000, of which amount $5,000 has been subscribed and paid in in property. Muskegon—The Mat Co. has been incorporated to manufacture articles Peerless from coca fibre with an authorized capital stock of $10,000, of which amount $5,000 has been subscribed and $1,500 paid in in cash. Detroit—The Dygerts Accessory Stores Co. has been organized to manufacture and deal in auto acces- sories with an authorized capitaliza- tion of $3,500, all of which has been subscribed and paid in in property. Detroit—The Boulevard Candy Shop has been incorporated at 1552 Gratiot avenue with an authorized capital stock of $5,000, all of which has been subscribed and paid in in cash. This concern will manufacture confectionery. Charlevoix—The Young High Ve- locity Carburetor Co, has engaged in business to manufacture all kinds of automobile supplies with an author- ized capital stock of $250,000, all of which has been subscribed and $25,- 000 paid in in cash. Detroit—The Gorham & Goddard Co, has been organized at 45 West Congress street to do general manu- facturing and salvaging of machines and tools with an authorized capital stock of $75,000, of which amount $58,- 000 has been subscribed, $38,254.28 paid in in cash and $9,012 paid in in property. Detroit—The Slaymaker Electric Welding Co. has been incorporated to manufacture and sell welding ma- chinery and welded products and oth- er machinery and tools with an au- thorized capital stock of $28,000, of which amount $22,400 has been sub- scribed and paid in in property. Saginaw—Harry E. Oppenheimer, George Strable and H. A. Savage have taken over the plant of the defunct Brueck Sectional Bookcase Co., which went into bankruptcy several months ago, and will continue the business under the style of the Saginaw Sec- tional Bookcase Co., with a capitaliz- ation of $25,000. Plainwell—The directors of the Mich- igan Paper Co. have re-elected John W. Gilkey manager of the corporation. Mr. Gilkey was manager of the business may years until Jan. 1 of this year, when he resigned on account of ill health. His return to his former posi- tion is a matter of congratulation to the stockholders and customers of the com- pany. The directors improved the op- portunity to show their appreciation of the services of Superintendent Thomas by adding $1,000 per year to his salary and dating the increase back to Jan. 1. —__2--2 It is frequently assumed that the money stringency will be all over—in fact, we are simply going to swim in a sea of mioney—when the jbanks which now have deposits of the Gov- ernment begin to pay them out to manufacturers working on Government contracts and when the manufactur- ers begin redespositing them in the banks. It is thought’that the money will all come back. But will it? The manufacturer receiving the check will doubtless redeposit it—but only for a short time. He will soon have to, be making payments against it to sub- contractors furnishing raw materials and to his labor. If his net profit is 10 per cent., those payments would take nine-tenths of the deposit. Then he must draw checks for his own liv- ing expenses. His money is dissi- pated. The funds received by Gov- ernment contractors do not remain intact for re-subscription to another war loan; there can be no such end- less circle of payments. For re-sub- scription there will remain only a small part. And much of the other money paid to laborers and sub-con- tractors will be used for living ex- penses. When a new war loan comes the necessary difference between the Government payments made to man- ufacturers and the amount that per- colates from those channels back in- to the new war loan must be made up by savings during the intervening period in those of the country’s in- dustries not directly or indirectly working on Government contracts. —_»- 2 L. W. Buckley, who edited and man- aged the Grocery World, of Philadel- phia, about thirty years ago, is in the city for the purpose of putting on a better homes exposition during the fall. Mr. Buckley has been engaged in exposition, food show and public enter- tainment work for more than a quarter of a century and has received many un- solicited testimonials of his efficiency, including a solid gold medal from the directors of the Portland exposition. Mr. Buckley is accompanied by his wife. They are guests at the Herkimer Hotel. - a Oy x ie “a a >» * Pld | ite t | > , 7 ea } . 4 . | < > ? » + © : fe. . ¢ » oe i 4 - ‘a? 4 » x ” July 11, 1917 MICHIGAN 1eCted. NST acre sen fesse 3 aem or rt we: POT At < ee @ z a ne b S ts |e = © um eis pie > sae A fE A Ss. = =, < roe =
The Union Sales Co., which con-
ducted a mercantile sales
Toledo for eleven years, but for the
past six months has made its head-
quarters at Battle Creek, has removed
locating at 431 House-
business at
to this city,
man building.
in nen
Ann Arbor—The King Trailer Co.
has increased its capital stock from
$50,000 to $150,000.
 
 
 
MICHIGAN TRADESMAN
 
 
 
 
ary ri i}
ma pa _
Se
Assia sv veeir
 
iri
 
 
 
 
Michigan Retall Hardware Association.
President—James W. Tyre, Detroit.
Vice-President—Joseph C. Fischer, Ann
Secretary—Arthur J. Scott, Marine City.
— Moore, Detroit.
rbor.
The Merchant Who Cannot Afford a
Holiday.
Written for the Tradesman.
Dingle tells me he is not going for
a holiday trip this year. “I can’t
spare the time,” he says. ‘I can’t af-
ford to take a day off. The business
situation demands every minute of a
man’s waking hours, and a holiday
trip would be suicidal.”
There are quite a few merchants
whose mental attitude, when a holi-
day is suggested, can be expressed in
identical words. I know men who
have postponed taking the customary
two weeks off for year after year; un-
til holidays have become for them
only forgotten memories.
“Business is a grind,” says Dingle.
‘You've got to keep close to it, or
it will get away from you. Suppose
I went away a couple of weeks,
where would the business be? Why,
as it is, it keeps me from 8 a. m. until
11 p. m. every day to keep things
going.”
Right now is a good time to dis-
cuss the holiday question, for many
merchants are planning for their holi-
days, and many others are making
excuses for not taking that oft-post-
poned trip.
I am close enough to Dingle’s busi-
ness to know why he thinks he can’t
take a holiday. His business is run
down, just like Dingle himself. It
needs vitalizing, just like Dingle.
Trying to make both ends meet with
that business is like trying to farm
land that has been persistently crop-
ped and never let back into pasture.
Dingle has not had a trip since 1912.
He has not had an atom of enthusi-
asm since 1913. What he needs right
now is to break away from that pesky
old store, and that weary old grind
of making both ends meet, and get
some fresh ideas and a new perspec-
tive. If he doesn’t take a voluntary
holiday in July, his creditors will
probably enforce one in December.
I was talking a while ago to an-
other merchant, a man who has made
a success of his line. He has a big
business, with wide ramifications. It
includes probably a dozen depart-
ments, and between 75 and 100 em-
ployes. His store is open, not from
8 a. m. to 11 p. m. but from 8 a. m
to 6 p. m., closing at noon on Thurs-
days in the summer months. He
says:
“When I step out of the store at
6 o'clock, I put the business right
out of my mind until the next morn-
ing. I’ve trained myself not to think
of it outside working hours. What's
the result? Why, I come to it fresh
every day.”
This man takes a holiday trip every
summer. He has his summer cottage.
He has seen quite a bit of the world
in the course of these trips. Right
now he is seeing America. Every
member of his staff has two weeks
off in summer with full pay. That
holiday is compulsory, as I happen
to know.
You say, “That man has a big busi-
ness and can afford to take long trips.
When my business is a little better,
I’ll see the world myself—but I
can’t just now.” I knew that man,
twenty years ago, when he was start-
ing with five salespeople, fifty dollars
capital and about a million dollars’
worth of nerve. He took a holiday
trip the first year—a good, substantial
trip across the continent, if I remem-
ber. Maybe those holiday trips had
as much to do with making the big
business as the big business had to
do with providing the holiday trips.
Abraham Lincoln abolished slavery
more than half a century ago, and
his emancipation still stands. The
man who voluntarily makes himself
a slave to his business is out of tune
with the spirit of free America. If
your business can’t let you go for
two weeks, there is something wrong
with you, or with the business. Both
need attention. Probably amputation
will be the most effective remedy.
I know all about this holiday propo-
sition because I have tried it both
ways. I have entertained the firm
conviction that I couldn’t afford to
let up for a minute. And, on the oth-
er hand, I have thrown all business
peremptorily aside for weeks. I have
proven to my own satisfaction that
the latter is, in the long run, by far
the more profitable course.
If you haven’t already done so,
make your plans for that trip. De-
termine that, come what may, you
will take your two weeks off. What
sort of outing to take is entirely up
to you. There are merchants who
make it a point to visit the wholesale
centers and get in touch with leaders
in the trade. There are others who
hike to the nearest bit of water and
spend the two weeks fishing for stub-
born fish who positively will not be
caught. Travel in itself is not rest.
Change is, The more complete the
change, the better.
I know a magazine editor who has
his office just off Fifth Avenue, New
York, on the nineteenth floor of a
skyscraper. Every summer he lays
off for a month, goes up North, hunts
out or builds a shack a hundred
miles from any other human being,
and hunts and fishes and loafs—and
winds up his visit by burning the
shack. He used to go into Northern
Ontario. “Too many people there!”
he told me last fall. “I’m going to
try Northern Quebec.” For a man
who lives in the very midst of the
four million, complete solitude is the
only holiday.
The nature of the trip doesn’t mat-
ter so much; as long as you leave
the worries of business behind. Take
them with you, and there’s no real
holiday. Put your best salesman in
charge of affairs, and then say to
yourself: “It’s out of my hands now.
I positively won’t think of business
for two weeks.” At the end of the
two weeks you'll be able to think of
business more clearly, more effec-
tively, than you've done in a twelve
month.
And why not carry the holiday idea
into your everyday life? Some peo-
ple say that you must eat with your
business, sleep with your business,
live with it constantly, to make it a
success. In one sense, that’s so. But
don’t let it haunt you every waking
and sleeping moment. When you
lock the doors at night, lock your
worries there. Eight or ten good
hours of honest work are worth more
than twenty-four hours of constant
worry. Victor Lauriston.
——»+-2>——__
Seattle has just celebrated the com-
pletion of a waterway which connects
Lake Washington, through Lake
Union, with Puget Sound—a water-
way nowhere less than 100 feet wide
and thirty-six feet deep, and eight
miles long. Its completion adds about
ninety miles to the waterfront avail-
able to seagoing vessels in Seattle;
and its locks are capable of lifting
larger ships than any other locks
North of the Panama Canal in this
hemisphere. It is stated that the wa-
terway was first recommended iby
George B: McClellan, as a Govern-
ment engineer, to Secretary of War
Jefferson Davis in 1856. The money
required for it was raised by National,
state, and local endeavor. At a total
cost of a little less than three and
a half million dollars, the city is giv-
en an enormous new fresh-water har-
bor, accommodating the largest war-
ships or merchant craft.
oe --
Figures may not lie of their own ac-
cord, but a skilful mathematician may
juggle them to suit his own purpose.
 
July 11, 1917
 
Local Representatives
Wanted
Every where
 
Deuel & Sawall, Inc.
Investment Securities
Murray Building
GRAND RAPIDS, MICHIGAN
 
 
OUR OWN MAKE
HARNESS Hand or Machine Made
Out of No. 1 Oak leather. We guarantee them
absolutely satisfactory. If your dealer does not
handle them, write direct to us.
SHERWOOD HALL CO., LTD.
Ionia Ave. and Louis St. | Grand Rapids, Michigan
 
 
AGRICULTURAL LIME
BUILDING LIME
Write for Prices
A. B. Knowlson Co.
203-207 Powers’ Theatre Bldg., Grand Rapids, Mich.
 
 
 
Ask about our way
BARLOW BROS. Grand Rapids, Mich.
 
UNITED SALES CO.
67 Lathrop Ave., Battle Creek, Mich.
WE CONDUCT LEGITIMATE SALES AT
MINIMUM COST, ANYWHERE.
ADVERTISING EXPERTS AND
BUSINESS BUILDERS
All business transactions held in strictest confidence.
20 years experience. Well seasoned and well trained
managers employed. Write for terms and dates.
We send free prospectus.
Can positively sell your stock at a profit,
Get in touch with us and have no regrets.
UNITED SALES CoO.,
67 Lathrop Avenue, BATTLE CREEK, MICH,
A. F. SCHOTT, Mar.
 
 
Elevators
Electric and
Hand Power
 
Also Dumbwaiters
 
Sidney Elevator Mfg. Company
Sidney, Ohio
Mention this paper.
 
 
 
 
Foster, Stevens & Co.
Wholesale Hardware
wt
157-159 Monroe Ave. ::
Grand Rapids, Mich.
151 to 161 Louis N. W.
 
 
 
 
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July 11, 1917
UPPER PENINSULA.
Recent News of the Cloverland of
Michigan.
Sault Ste. Marie, July 9—W. E.
Watt, of the Watt System of Air Con-
ducting, of Chicago, has again taken
up his summer residence at Lonely
Lake, Ontario. Mr. Watt has been
making this his summer home for the
past few years, Lonely Lake is a
beautiful spot, about nine miles back
of Echo Bay, and is only one of the
many beautiful summer places near
the Soo. It seems strange, neverthe-
less, it is true, that the moneyed men
from the East and West appreciate
this beautiful Northern country more
than the natives. It will only be a
matter of a few vears when more o:
our capitalists will make this country
‘heir headquarters.
From an account received here last
week, it would appear that the officials
in Escanaba were an easy bunch.
They recently purchased four young
coyotes for the city park zoo which
turned out to be baby foxes. The
trapper turned the trick and before
the game wardens and fur dealers
passed on the species, the checks had
been cashed and the deal was closed.
It may be possible, however, that they
will be able to get away with it by
putting up the proper coyote signs,
and in all probabilities some of the
tourists visiting Escanaba might be-
lieve that they are the real thing at
that.
Our ex-Mayor and esteemed fellow
citizen, Sherman T. Handy, repre-
sented the Chippewa Bar Association
at the State convention in Grand
Rapids last week and was elected as
a member of the board of directors
for the Eleventh Congressional Dis-
trict, On behalf of the Upper Penin-
sula members, he extended an invita.
tion to the Association to hold the
next annual meeting at the Soo. No
better selection could be made. Let
us hope that it will be decided at
 
MICHIGAN TRADESMAN
the next meeting to accept the Soo’s
hospitality.
“A man may be able to argue with
a woman, but it never does any
good.”
~ Mose Yalomstein, well-known pro-
prietor of the Hub, is the proud own-
er of a new 8 cylinder Oldsmobile.
Mose always had a lingering weak-
ness for an 8 cylinder and to say that
he is happy in his new _ possession
weuld be putting it mildly.
Nicholas Pavlow, who conducts a
bath house in Escanaba, was in the
city last Thursday, with a view of
locating a branch establishment in
this city.
Mr. and Mrs. A. W. Dawson and
son, who are making an automobile
tour through Eastern states, reached
New York in time to spend the 4th
of July at Coney Island. After spend-
ing a few days there they will Ieave
for Washington.
L. J. LaBelle, general manager of
the Kreetan Lumber Co., was in the
city for a few days on a business vis-
it. He left for Chicago and will be
taking in the sights of the Windy
City before getting back to his native
soil.
Frank Raymond, our leading furni-
ture dealer, was a Grand Rapids vis-
itor last week and reports unusuat
activity in the furniture business at
the present time. From all accounts
the war has not been a handicap in
that line to any great extent.
“Proverbs are pebbles of thought
which pecple gather up to throw at
one another.”
W. T. Feetham, our popular jewel-
er and chief push for the Abbot-De-
troit Motor Car Co., left last week for
Cleveland to attend the stockholders
meeting. Bill was fortunate enough
to secure ex-Governor Chase S. Os-
born as cne of the speakers at the
meeting. It would not be surprising
if Bill was presented with a new
Abbot as the compliments of the
company, as no doubt it would be a
valuable asset to the company to have
Bill show his achievement as a chauf-
feur of one of the new Abbots, so as
to make another record-breaking run
to the Shallows, which he says can
be made in an Abbot without getting
buried in the mud, as he did with one
of his other cars last week. While
he has made no promise as yet to his
numerous friends, we have every rea-
son to believe that this good fortune
may be in store for him.
The 4th of July celebration, which
was held at Dafter last week by the
business and farming interests, was
well attended. Many Sooites availed
themselves of this opportunity and a
most enjoyable time was spent on the
picnic grounds. That the Dafter peo-
ple know how to entertain was well
demonstrated.
Mr. Lily, chief clerk for the Rich-
ardson & Avery Co., at Raco, spent
Sunday at Salt Point. He reports the
condition of Mr. Richardson, who was
severely hurt a short time ago, is much
improved. He was able to be taken
to Saginaw for treatment.
The Chippewa and Mackinac people
are to hold a joint meeting next Sat-
urady, when plans will be formulated
to bring the Dixie highway terminal
to the Soo, instead of Mackinac City.
It is expected that at least ten or
twelve of the directors will make the
run of the East Michigan Pike from
Detroit to attend this session. Among
them will be Wm. E. Metzer, Presi-
dent of the Dixie Highway; W. S.
Galbraith, manager of the Detroit
Automobile Club; Frank J. Roger,
State Highway Commissioner; Philip
T. Colgrove, President of the State
Good Roads Association, and Frank
Hamilton, one of the directors of the
Dixie Highway Association. Other
prominent men and public speakers
will also be in the party. The meeting
will be held at the Hotel Islington
and it is expected that many Sooites
will be in attendance. It is begin-
ning to look as if the Dixie Highway
will soon be a reality in Cloverland.
The Soo boosters are all working with
this end in view and_ success
surely crown their efforts.
William G. Tapert.
—__> +. _____
Philosophy, before the war, forgot
to be staid and flirted with the no-
tions of the man in the street; psy-
chology betook itself to selling soap:
social
wilt
science became a grammar-
Only religion, among
the aristocratic subjects, was left in
school topic,
its lonely snows. The war, however,
in summoning every art and science
to the field, has manufactured a new
knapsack religion, taking up no room
among the other beliefs necessary tuo
fighting, warranted to keep. until
death at least, and easily laid aside
The Ger-
mans take their god as a national hero
and excuse his
much as the
during bayonet practice.
defecticns, at times,
Greeks winked at the
escapades of Zeus; to the French
their god is a fiery faith, unquestion-
ed and as high as stars above the
murky battlefield; the Madonna of the
Italians is serene in still.
But the English, according to Mr.
Wells and others, have been
obliged to hurry back to the Old
Testament and endow the Lord with
earthly limitations, like King David's
god of war. There is no doubt, of
course, that religion had to become
more intimate, more accessible, if it
her frame
some
were to adapt itself to the hasty dying
of war-times. There must be a place,
and an honorable place, for the in-
that manifests it-
self suddenly in a heroic deed, with
no previous talk of God. But is not
the deed itself a fine enough confes-
sion of faith?
articulate religion
 
 
 
Barney Langeler has worked in
this institution continuously for
over forty-five years.
 
Barney says—
Why is it that so many dealers who come in are now
talking about collections? Is it true thet all store-
keepers are trying to collect their bills more promptly?
Yes, Barney, the smart ones are.
WoRDEN G
 
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Entered at the Grand Rapids Postoffice
as Second Class Matter.
E. A. STOWE, Editor.
July 11, 1917.
 
 
 
 
WRITE TO THE SOLDIERS.
3e good to the soldier boys.
Write them letters at every oppor-
tunity, that they may know the people
at home think of them and their hard-
ships in behalf of the country.
Many a soldier lad lost his life dur-
ing the Civil War from pure homesick-
ness. A friend of the writer was cap-
tured during Stoneman’s raid in the
Southwest and found himself entering
Andersonville prison pen soon after.
The moment he stepped beyond the
stockade a deadly homesickness took
possession of him. The sights and
sounds of that awful pen sent to his
heart a feeling of despair. Only a boy,
he thought of home and mother and
felt every hope left behind when he
entered there.
Scores were dying among the prison-
ers every day. It was a pitiful sight and
our soldier boy almost dropped to the
ground from sheer lonesomeness.
Presently the thought entered his
mind that some of these men would
live to see the old flag and home once
more. Why not he? With the thought
came a resolve that he would be one of
the number to live until the gates of
the prison opened to freedom.
It was this resolve which buoyed him
up for seven long months, amid scenes
that daunted stronger hearts than his
own. He lived to come out, a mere
skeleton, yet still alive, and so very
thankful when his eyes fell once more
upon Old Glory waving a welcome to
the exchanged boys in blue.
That was more than fifty years ago.
The Andersonville prisoner of that day
is now an old, gray-haired man of more
than 70 years, still hale and hearty de-
spite the hardships of his boyhood sol-
dier days; and he was many times buoy-
ed up by letters from home and friends
during the darkest hours of army life.
Another soldier of that war, a man of
middle age, with scarcely any education,
having been brought up in the wilder-
ness, far from schools and educated
people, found much delight in haying
read to him the monthly letters sent to
him while in the army from his old em-
ployer, for whom he had worked when
called to enter the army.
“T reckon I’d a died if my boss hadn’t
writ.” declared the big-whiskered man
after his return from the war. “Let
me tell you fellers the kindest thing you
can do is to write the soldier, for he
MICHIGAN TRADESMAN
gets in the dumps more times than you
think from wantin’ to hear from the
friends at home.”
It is the same in the present war.
Many a lad from the farm, the work-
shop, the store and office will yearn for
letters from back home. Letters from
father, mother, sweetheart or brother
are the finest ever, but a letter from the
least casual acquaintance will be wel-
comed, be sure of that. How often
when away from home we meet some-
one whom we knew only by sight when
in the old town, we rush up to him with
the glad hand simply because he came
from back in the home town, and it
feels good to look upon a remembered
home face and feel the touch of his
hand.
Let us not neglect this correspondence.
In the old days the letters were sent
to the camp, directed “to follow the regi-
ment.” Doubtless it will be so now.
One of the most prized letters we have
was written from Strawberry Plains,
Tennessee, in 1864. It was penned by
a relative of the writer who was sol-
diering for the Union at the time, and
who, ten days later, laid down his young
life for the cause of the Great Republic.
Be the present war short or long, there
will be lonesome hearts in camp and
town off there, battling for the folks
at home. The least we who are not
eligible to enlistment can do is to keep
the gallant boys doing their mite for
home and country posted on doings back
home with our cheery letters. Don’t
forget to make them brim full of good
cheer, as that is quite necessary to aid
in heartening our soldiers at the front.
No doubt some soldiers will be flood-
ed with good home letters, while others,
having no near relatives, will get very
few. These latter we should not neg-
lect. Hunt out some of these fellows
and send them a bit of gossip now and
then, together with the kindest thoughts
you can muster, in the hope that even
a word now and then from a compara-
tive stranger may help some soldier to
realize that everybody left behind is
his friend, ready and anxious to do
something to ameliorate his condition
while battling for his flag and country.
One touch of nature makes the whole
world kin. :
Our enlisted boys certainly have given
that touch to every heart in America.
The tramp of a million young men to
the battle line has found an echo in
every soul that lives under the starry
banner of our country, and we shall
fall far short of our duty if we fail to
do what we can to make the boys in
khaki comfortable.
ONLY THEMSELVES TO BLAME.
The long-standing freight conges-
tion is due solely to the deplorable
lack of terminal facilities and up-to-
date handling equipment. The rail-
roads should have emphasized the
urgency for the immediate expendi-
ture of millions of dollars to bring
their terminal and freight handling
facilities up to a point to enable them
to handle freight expeditiously, eco-
nomically, and efficiently. Their cred-
it is impaired, and the only way to
bring about desired improvements
would be through an increase in
rates.
The railroads of the United States
are to-day handling freight by the
same primitive methods that obtain-
ed forty years ago. The result is ex-
cessive costs, inefficiency and crude-
ness in operation. The railroads have
made wonderful progress in mechan-
ical equipment, passenger comforts
and other facilities, but in the han-
dling of freight, particularly at ter-
minals, they are behind every other
civilized country in the world. It is
the same old hand-truck process—
long discarded in European traffic
centers—with the resulting costs of
handling ranging from 30 cents to
$1.75 per ton, Poorly designed, nar-
row loading and unloading platforms,
rough and careless handling of goods,
confusion and losses are character-
istic.
Terminal operation is, perhaps, the
costliest feature of general operation.
When you realize that the cost of
handling a ton of freight at terminals
is greater than the actual cost of the
haul from Chicago to New York, 1,-
000 miles, the conclusion is irresisti-
ble that there is something wrong.
This may, perhaps, be found partly
in the scarcity of labor, the high cost
of land prohibiting expansion, but it
has always been relatively the same.
The present system is wrong. Rail-
road executives are traveling along
the same old wasteful road of hand-
trucks—in poorly designed terminals,
with the cost of handling fast reach-
ing staggering figures. If. you con-
sider that there are approximately
300,000 freight stations or freight ter-
minals scattered along the railway
lines of the country you will not
marvel that the slightest abnormal
volume of traffic starts a general con-
gestion. That railroad executives
years ago should have acted for the
standarization and modernization of
their freight terminals so as expediti-
ously and economically to handle
freight goes without saying. If prop-
er attention had been accorded to the
utterances of the late James J. Hill,
such a thing as freight congestion
would never have occurred.
It is to be hoped that the railroads
will speedily shake off their seeming
lethargy in the matter of modernizing
and improving their costly freight
handling methods and terminal fa-
cilities, taking European countries as
an exemplar. The revenue of a rail-
road is largely derived from freight.
Tt is the marrow of the revenue bone,
It needs the closest kind of watching
especially in the matter of costs at
terminals.
 
Two young Germans living near Cas-
novia have been receiving letters from
their aged mother in Germany at in-
tervals during the war. Like many na-
tives of Germany, the mother was never
in favor of the Kaiser’s war and in a
recent letter she expressed the hope that
some one would shoot the Kaiser, evi-
dently not realizing that all outgoing
mail is censored by the German govern-
ment. In this instance the censors sent
on the letter with an enclosure stating
“Your mother will be shot to-morrow.”
The sons have since ascertained that the
threat was carried into execution exact-
ly as stated, which adds one more to
the millions of forcible examples of
German kultur which the war has dis-
closed.
 
July 11, 1917
THE YELLOW PERIL.
If any of the readers of the Trades-
man stand in awe of the Japanese peril,
it would be well for them to read the
article entitled the Japanese Point of
View in the North American Review
for July. The article is from the pen
of F. W. Henshaw, Associate Justice of
the Supreme Court of California. The
writer does not share the prejudice
which appears to be cherished by most
Californians in regard to the Japanese
On the contrary, he deprecates the man-
ner in which the people of that com-
monwealth insist on treating the Japan-
ese, believing that it is unfair, unjust
and un-American and must, sooner or
later, involve this country in war with
a nation which sill only embark on
war as a last resort. Judge Henshaw’s
analysis of the Japanese character is
remarkably clear and comprehensive
His concluding statement expresses th
situation in a nut shell: “If we are
desirous of throwing away all expert
trade to the growing Orient for the
next hundred years, we are working
admirably to that end.”
The Tradesman has yet to see any
allegation against the Japanese which
cannot be disproved by investigation. A
Grand Rapids gentleman who has lived
in California winters for several years
comes back to Michigan every summer
with the statement that the Japanesc
are a menace to the country. When
asked to specify in what respect they
are such undesirable citizens, he remark-
ed: “If the Jap has a field full of
fruit and his American neighbor is sim-
ilarly situated, he will not turn his hand
over to help his neighbor until his own
crop is harvested and marketed.” This
terrible arraignment is on a par with
all the charges the Tradesman has hear
regarding the undesirableness of the
Japanese workers on the Pacific coast
 
Discussion of the rate on the next
loan to be offered to the public by th:
United States Government has al!
ready begun. It is a little early.
Brokers and dealers in investment se-
curities are entitled to a rest, so far
as Government financiering is con-
cerned, for they have had a pretty big
draft on their time, strength and re-
sources in distributing the Liberty
Loan. Present discussion relates to
the question whether the Treasury
could get further funds at 3% per
cent. or would have to go up to 4.
Much would depend on the current
rate in open market and so long as
the moneys for the loan just sold are
in transit we shall have quotations 0/
5 to 6 per cent. It is not likely that
the Government could place a larsc
loan at 3% per cent. under these cir-
cumstances. A little later probab y
rates will settle down some, for th:
demand for miscellaneous business
purposes is not great, Some month:
ago a leading banker of this city e*-
pressed the opinion that the United
States could borrow $4,000,000,00°
without going above 4 per cen!
Shortly after he visited Washington
and was told by Treasury officials
that no doubt that amount could hb:
had at 3%4. But the best thing to do
about Government borrowing now is
to do nothing. Give us a rest for 4
few weeks at least.
 
 
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July 11, 1917
MICHIGAN TRADESMAN
 
BURNING WORDS.
Message of Liberty to a World En-
slaved.*
No greater responsibility
a man than to appear personally before
an audience which he has reached only
in the abstract. Early in my newspaper
qdxperience I received quite a jolt on
just such an oceasion as this. I was on
a programme of speakers and my sub-
ject was ‘Journalism.’ It was one of
the first speeches I had ever made and
I was so timid about announcing myself
that I was permitted to go in and sit
among the unfortunates who had to listen
to me. On the platform sat a lonely,
distinguished looking individual, whom I
learned later was another contributer to
the evening’s entertainment and beside
whom I, in both appearance and _ intel-
lect, would have sunk into insignificance.
In such agonizing moments one may
be forgiven for listening to conversa-
tions. In front of me sat a young man
end woman. Soon they began to discuss
the lonely individual on the platform.
“Who is he?’ said the girl.
“Guess he’s the guy what's”) gonna
talk about writin’ pieces for the paper,’’
replied the young man, after which he
added: ‘““‘Wkhat do you think of him?’
“Well, if you want my honest opin-
ion,’ answered the girl, ‘I think he’s
a nut.”
It is nothing unusual for an
to look like a nut.
he acts like one.
When an. editor
his fellowmen,
ean fall upon
editor
And not infrequently
assumes to address
whether orally or with
his pen, he does so authoritatively,
whether he knows anything about his
subject or not. No good editor will
back down when it comes to Knowing
things. In whatever pharmacopoeia he
finds himself he is at home and if he
isn’t he makes a bluff at it.’
In order that I would not be entirety
at sea in the subject to which most of
you have devoted your lives, I began
reading up on the chemical and physical
ramifications of your business in the
one lone book I have on the subject. My
library on ‘this subject consists of a
lonely history of medicine which Dr.
Warnshuis gave me to quiet my nerves
after he had repaired my insides.
Now, please understand I referred to
this volume to learn something about
medicine and this is the first paragrapn
that caught my attention:
“Buckle maintains that ignorance and
low-grade minds are the cause of fanat-
icism and superstition, and, although
his equation is reversible we may con-
sider this proposition true if we apply it
to certain fanatical leaders of mankind,
savage or civilized, who, as ‘moulders of
public opinion, have retarded human
progress.
But wait. This is what I discovered
later:
“Chamfort said that there are cen-
turies in which public opinion is the
most imbecile of all opinions, but this
reproach can not be entirely saddled
upon ‘the complaining millions of men.
History teaches everywhere that perma-
nent ignorance and superstition are the
results of the oppression of mankind by
fanatical overmen. In medicine, this 1s
sometimes ludicrously true. ‘There’ 1s
nothing men will not do,’ says Holmes,
‘there is nothing they have not done to
recover their health and_ save. their
lives. = T hey have submitted to be half-
drowned in water, and half-choked with
gases, to be buried up to their chins in
earth, to he seared with hot irons like
galley slaves, to be crimped with Knives
like codfish, to have needles thrust into
their flesh, and bonfires kindled on their
skin, to swallow all sorts of abomina-
tions, as if to be singed and scalded
were a costly privilege, as if blisters
were a blessing, and leeches a luxury.
What more can be asked to prove their
honesty and sincerity?’ Yet while the
lack of public enlightenment in certain
periods produced the stationary or dis-
continuous mind, there are signs that
4 modern organized advancement of
science may bring forth rich fruit for
the medicine of the future through the
social co-operation of the mass of man-
kind with the medical profession.”
That lets me in, as well as giving
me something upon which to hang ‘this
talk.
If the history of medicine is the build-
ing and the broadening of a science, has
it been in any way different from the
history of the building and broadening
of man as an individual? Where, if at
any time and place, has it wandered on
by itself or in what respect does it differ
from the story of man himself? “Savage
man,” says one historian, “untutored
because inexperienced, first of all, con-
fused life with motion. He could see no
casual relation between a natural ob-
ject and its moving shadow, a sound
pnd its echo, flowing water and the re-
flections on its surface. "Winds, clouds,
storms, earthquakes, and other sights
and sounds in nature were to him tne
outward and visible signs of malevolent
Gods, demons, spirits and other super-
yy A. P. Johnson, Editor
at annual banquet
Pharmaceutical Asso-
1917.
~~ *Response by
Grand Rapids News,
Michigan State
ciation,
June 21,
natural
him
theorize without endangering one’s
course on the rocks and chkiffs of your
agencies. The natural was to
the supernatural, as it still is ww
many of us. He, therefore, worshipped practical knowledge. Hence, I intend to
the sun, the moon, the stars, trees, drop right here this absorbingly inter-
rivers, springs, fires, winds and even esting, although distressingly vague and
serpents, cats, dogs, apes and oxen; visionary, speculation on the hereafter
and, as a came to set up carved stocks and confine myself to what is being
and stones to represent these, he passed done to-day to destroy what man has
from nature-worship to fetish-worship. built up as institutional and construc-
Disease, in particular, he was prone to tive in his relation with his fellow men.
regard at first as an evil spirit or the Assume for the moment that some
work of such a spirit, to be placated or influence should arise that in a single
cajoled, as with other deities, by burnt instant would sweep away the great
offerings and sacrifices.” superstructure of medical, science. As-
Likewise his relation to the society sume that upon your return to your
of his own kind was equally dimmed mortars you were deprived of those
and blurred for want of knowledge. Ee basic elements which are necessary
knew the ground upon which he lived
was his by natural and inherent rights,
and as he has sought and groped for
the cure of physical ills, so has he fought
components in the making of your reme-
dies, made such by scientific proof of
their usefulness and ages of experiences.
Assume that the anasthesia in all its
and struggled for social and civic hap- forms was suddenly eliminated by an
piness. arbitrary force, that the cleansing and
It would appear that although we are antiseptic formulas were rendered use-
still in the dawn of scientific accom- less in their application and aid to
plishments, his ability to discover and medical science, that some one ruth-
cure his physical ailments has surpassed lessly and wantonly snatched from the
hand of the suffering these blessings of
human discovery and use. how would
you regard such action and what would
remain for you to do?
One step further. Place yourself in the
position of one who is forewarned oT
such a danger, as being one of the great
society of men and women whose lives
were dedicated to the alleviation of
suffering, would you stand idly aside
and see this monument to human skill
brushed aside by brute force for the
aggrandizement of a few or because by
: divine or human right that few aspired
I know of no class of men or women to the control of the benefits of your
who, by reason of their study and train- profession?
ing, are more fitted to grasp the trend That is
of world events as they relate to the
history of mankind than those engaged
in the work of relieving physical dis-
his ability to govern and control him-
self. It would appear from this that he
knows and has tasted the blessings of
the physical happiness that comes of
perfect health, while as yet he has no
tangible conception of a political or social
ideal. He has yet found no panacea for
organized strife and no pharmacopoeia
which successfully has instructed him in
the science of social concourse. It
would seem that his only hope lies in
the discovery of some serum that can
be squirted into his system as an anti-
dote to his fighting proclivities.
exactly the situation that
eonfronts the civilized world to-day. In
fact. the parallel is a mild one. No
simile can be painted by mortal tongue
tress through the application of medi- or pen that adequately can describe the
cal or pharmaceutical science. They danger which confronts the society of
know and must know, that man is striv- man if the rule against which we, as a
ing for some goal, some object, some Nation and as a people, are committed,
tangible something which will make him should be free to exercise its sway
feel that his mission on earth has been among the peoples of the earth. What
worth while. would happen to the medical science
under the conditions I have described
would but faintly resemble the echo to
the cannon’s roar, as compared with
It does not stand to reason, men and
women, that the work we do with our
brains and our hands will endure for
ages, while we, as the creators of that the misery, suffering and anguish which
work will pass away forever to lose our would follow in the wake of the victory
identity with life itself. It is singularly of our foes.
difficult for a lay mind to address you In the relation of nations to one an-
on this subject. One does not dare to other, as in the history of medicine,
dangle before you ethereal or spiritual there have been built over thousands of
hopes. One can not safely venture into years certain standards of procedure.
allegories, for your profession is one Fundamentally based on human rights,
which deals with the most prosaic ol these standards have become interna-
facts. One can not. philosophize or tional laws, which men and nations have
been taught to observe for the common
good of mankind. They began with the
earliest man, who, with his neighbor,
a society. In all
nations have
rights.
every man,
those rights
of years has
organized himself into
of history, even warring
recognized these inviolate
Our enemy has denied
woman and child all of
which man for thousands
struggled with himself and his adver-
saries to respect. Our enemy has be-
come a law unto himself, established
standards of his own. Standards which
are at variance with every sense of jus-
tice and humanity known to history, or
the peoples who have made _ history.
Our enemy has sought to build upon a
crumbling and decadent foundation a
superstructive, which society has many
times dismantled. In the name of God
and Ffohenzollern, our foe has written
the blackest page in the annals of the
human race, a page which will never
be blotted out so long as there is a
record of human events.
From the siege of
present hour the peoples
have never tasted a_ more bitter cup nor
drank the dregs of deeper sorrow. There
was cause for the pagan butcheries of
Cyrus, Alexander, Hannibal and Caesar
in the ignorance of the times. There
was hope for Atilla, because the tide of
evolution had not completed the meta-
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MICHIGAN AUTOMOBILE OWNERS
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OFFICERS:
Hugh E. Wilson, President
Brinton F. Hall, Vice-President
Henry J. Kennedy, Secretary-Treasurer
George E. Nichols, General Counsel
 
Brinton F. Hall, Belding
Henry J. Kennedy, Ionia
George E. Nichols, Ionia
Hal H. Smith, Detroit
Herbert B. Webber, Ionia
Hugh E. Wilson, Grand Rapids
DIRECTORS:
 
 
 
 
 
10
 
MICHIGAN TRADESMAN
July 11, 1917
 
morphosis that changed the beast into
aman. There was a purpose back of
Charlemagne, the purpose of organizing
barbaric hordes into a semblance of civ-
ilized society. There was an object in
the crusades, fanatical as they were,
but only with the fall of Jerusalem and
Constantinople and the horrors commit-
ted in the name of the cross by these
fanatics can we compare the blow which
has fallen upon us to-day. As Atilla was
a scourge of God for the chastisement
of the Christians, so is the course of
despotism and bureaucracy the chastise-
ment in our day of universal freedom
and democracy.
There was hope in the reformation,
the hope of the renaissance and the
freedom of all to worship God according
to the voice in their hearts. The French
revolution broadened the human vision
and a Napoleon was needed as a basis
of comparison. Our own revolution was
a struggle for freedom and our civil war
a lesson to the world that freed men
must remain united.
But lives there a man who can find
beneath this blow one righteous cause
that will go down into history as justify-
ing the destruction of all that man has
built up in his struggle to create a society
that would give to every life born into
God’s free sunlight the right to remain
on earth until that same God called it
back to whence it came? : :
Lives there a man who, basing his
observations on the past can acclaim
the right of our foe, in the light. of
what he has done, to govern any societv
of beings that was put on this earth
to live? :
If such a man lives and his philosophy
is right, then Christ was wrong. Socra-
tes was wrong. Buddha and Confucius
were wrong. The only one who was
right was Mohammed, who wrote his
sensuous philosophy to suit his own
lustful moods and created a_ society to
satisfy his own brutal instincts. The
only society on earth allied with our
enemy is the waning remnants of the
lustful, brutal, barbarie Saracen.
It is a combination of the Saracen
and the Hun. It is the pooling of Atilla-
ism and Islamism against the survival
of tre fittest. Both of these man has
forsaken as once he forsook the brazen
images before whom_ he sacrificed the
innocent blood of children. :
You wonder how the foe justifies his
cause with his own. First of all a
justification is not called for, because the
foe is a foe to his own people. No people
on earth could be condemned as a whole
for what has transpired in the past three
vears, for no society of men and women
ever existed that has sanctioned such
procedure. It is the iron grip of the few
personalities. the junkerism that was
born out of the liberties of fanatical
period. The voice that speaks is the
voice that spoke in the darkness of the
German Interregnum in the twelfth cen-
tury, the fading voice of a brutal and
bloody past.
But there are those among the foe,
who, by nature of their learnings. must
be led to some firm and fast belief. For
trem new philosovhies have been creat-
ed, new conceptions and __ ideals. For
them the learned are writing a new
code in human concourse, a code which
establishes the Hun and the Saracen as
a law unto themselves.
During the civil war our country pre-
scribed a code of ethics and deportment
for American soldiers on conquered ter-
ritory. Like all our institutions it was
full of tolerance and of those principles
of brotherly love which lofty men can
recognize, both during and after battle.
It must have been a good code, for
shortly afterward all the civilized na-
tions, or practically all, adopted a similar
code. Among them was the country with
which we are now at war.
You know the story of Belgium. You
know how the enemy has deported him-
self in the lands made destitute by his
torch and wand. A new code of ethics
has been issued from the universities of
Germany, a code which gives the German
soldier the right to adopt any means
which make for final victory, humanity,
chastity, children, notwithstanding.
Throughout all of history we have
built up an institution known as inter-
national law. Unlike the English law,
it has no centralized jurisprudence. We
have regarded it so sacred that a perma-
nent court has not been found necessary.
That law has been laid down to us in
treaties and in the universal recognition
of human rights, in the protection of
citizens of one country in foreign lands,
in the inviolate rights of small countries,
unable to match their strength with the
world powers, in the rights of all men,
women and children from all countries
and of all nationalities to come and go
on the open seas, the rights of neutrals,
world rights.
Our foe has set that aside and is
writing a new international law. It is
neither in form nor substance based upon
any of the examples of the past. It
reckons with no precedent and no. es-
tablished relation of man with his fel-
lows. It is a law that gives right to
the mighty. It justifies the foe in what
he does and leaves no alternative from
which others may choose. “I am the
law and the word,” is the slogan of
their leader, “and with me stand God
and Mohammed.
Have you thought of that?
Take from the wealth of your beauti-
ful and God-given profession the things
which have made your science, next to
the cross, the most merciful boon to
mankind; strip it of its accomplish-
ments, of its achievements and of all
that you have built up and leave but
the primitive sorceries that existed be-
fore the light of knowledge was bestowed
upon the brain of man and you will
have what will be left of our society
unless you and I and every freed man
and woman under the Stars and Stripes
stand by and hold to the principles of
humanity and justice in this, the world’s
darkest hour. Upon you, upon us, upon
America, civiljzation has pinned its hope.
Destiny has decreed that we shall lead
the peoples of this earth from darkness
into the light, from slavery to freedom,
from grief, suffering and anguish into
happiness and humanity.
I am not seeking to hold before you
a glowing Utopia, a fantastic millenium
or a glittering Arcady of mortal con-
tentment. We do not expect that this
frail contrivance which harbors for but
a moment the soul of life, which came
from we know not whence, will reach a
state of perfection in its present form.
We do not expect that the lion and
the lamb will dwell together until the
root of evil and intolerance has been
chiseled from the human heart. We are
not fighting for imaginary bliss, empty
glory, to add to our domains or to dom-
ineer the races of the earth.
We are fighting to nail the flag of
liberty to the mast of human rights. We
are fighting with tested therapeutics to
stem the ravage of social disease where
the victims are powerless to lift their
own hands. We are doing for nations
what vou and doctors and nurses are
doing for the afflicted, the stricken, the
suffering. We are doing for society what
the Red Cross is doing for the peoples
and countries made destitute through the
ravage of war.
How much like the picture of your
daily lives is this great panorama of
world events. When your fellow man is
injured, when from weakness he reels
by the roadside, his first thought, the
first thought of those who rally to his
side, is where is the nearest drug store,
where is the nearest man or woman that
can give to this sufferer what he needs?
Where is the nearest brother skilled in
the knowledge of the human body and
versed in the ailments of mankind?
Where is the nearest woman who can
administer that merciful relief that has
ennobled medical science above all that
has distinguished the achievements of
man?
Democracy is the pharmacopoea of
future generations. World rights are the
antiseptics in which the human mind
must be sterilized before it can cast off
the intolerance which has enslaved the
many to the few and brotherly love is
that merciful anasthesia that will re-
move the pain, anguish and suffering
caused by war.
We are the drug stores, the doctors
and the nurses of the world. Uvon our
store and knowledge denends the out-
come to this struggle. Woon our stead-
fastness, unon our faith in our remedy,
upon our hone in an ultimate purpose
of mankind lies the happiness of all life
that is to follow.
What nobler mission has ever fallen
to the lot of mortal beings? What richer
fruit has ever grown upon the tree of
life than to give happiness to a world?
Tt is within your giving and mine. It
is within the means of every heart that
heats under ovr beautiful flag to carry
the message of liberty to a world en-
slaved in the errors of a dark and hun-
gering past.
The pen is in our hands with which
to write a history that will mark the
starting point in human happiness. It is
for us to turn to the new page, for we
are living in the dawn of a new day.
No matter what worlds await us or what
form of life or servitude we will take on
in eons to come, that is what we are
here for now. TI am one of those who
would be glad to have it stand that I
lived in such a time and did my little
bit, and forever pass on and out of the
spheres where life has its being. And
so would you and so would all of us
who came here in time to see the hope
of the human race glimmer in the dis-
tance, who were permitted to help the
weary on their way, the suffering to suc-
cor and the erring to the love that en-
dureth all things.
ete
Not a Good View.
“lave you anything to say in your
defense before sentence is pronounced
against you?” asked the Judge.
“Only one thing, said the convict-
ed burglar. “The only thing TIT have
objected to in this trial was being
identified by a man that kept his head
under the bedclothes the whole time
I was in the room. That is not right
at all.”
 
Use Half as Much
Champion Motor Oil
as of other Oil
USED AUTOS
—My Specialty. Largest Stock—
Runabouts $65—$350 Touring Cars $150 and up
What have you totrade? Easy terms.
Dwight’s Used Auto Ex. 230 Ionia, N.W. GRAND RAPIDS om” co.
 
 
 
 
mT
   
SN A
RIBBONS
Are in greater demand this summer than they have been for quite
some time.
It will be to your interest to see our line of Plain Taffetas and Satins,
Moires, floral, striped, checked and figured patterns.
We make special mention of our PATTERN 85—made in number 60
Fancy Moire that we carry in sine gocd selling shades at 75c per bolt.
Order now while assortments are good,
UUHLTEATTN AH
 
PAUL STEKETEE & SONS
Wholesale Dry Goods
GRAND RAPIDS, sc MICHIGAN
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ee
The Michigan Trust Company is installing on the corner
of the Michigan Trust Company Building a large ornamental
bronze and glass clock (and electric sign combined) with 4-30
inch dials, each facing a street and containing a set of beauti-
fully clear chimes which will ring every quarter hour and are
arranged for the Cathedral peal of the Westminster Reveille and
full Westminster. The clock is ten feet high and is being put
up by the O. B. McClintook Company, of Minneapolis, which
company has given The Michigan Trust Company the exclusive
right to its use in Grand Rapids.
This clock will be both an ornament and a great public
convenience.
 
 
 
 
 
 
 
Se ee eee
Nw
 
 
 
 
 
 
 
July 11, 1917
MICHIGAN TRADESMAN
 
 
 
’ * “DRY GOODS,
FANCY GOODS** NOTIONS
 
 
 
 
 
White Fabrics Will Be Still Higher.
There is some difference in the
opinion of retailers and jobbers con-
cerning white goods, the latter in-
sisting that with the season late thin
goods would not have their usual
season; retailers know more of women
and realize that when the sunny days
break out they can very quickly buy,
make and wear and in the end get
through with a ‘very creditable sea-
son. Just now heavy white goods
are the best sellers, as piques, Ox-
fords, gabardine, basket weaves, pop-
lins, etc. Not only for skirts, but
dresses, suits, middys, children’s wear,
etc. Very fine goods are limited and
high. The superfine grade of cotton
can not be had in any quantity.
This prevents many of the manufac-
turers from entering the lists and pro-
ducing finer goods.
There are two views to take of the
finer goods question, as many manu-
facturers seem inclined to sit back
and wait for the business to come.
With the scarcity of the finer grades
of cotton, the extra price of labor,
etc., the expected short season (where
they may be disappointed), the mill
men probably think why worry, if the
finer goods are wanted,. they must
come to me, if not wanted I am in
any way. The manufacturer has been
hard hit getting fine cotton. It has
been difficult from the beginning of
the war to get it in Egypt and now
it is forbidden. To think of Sea Is-
land cotton now is as high hanging
luxury.
Last July the sale of white fabrics
continued in a free-hand manner and
the same business may be evpected
here this season, as a late spring
means a late fall, and women must
wear so much of white cotton attire
anyway. Ready-to-wear and semi-
made white cotton skirts are freely
shown at the retailers and are selling;
why not? This is a staple garment,
worn in the house from April to No-
vember.
Unmade materials for skirts form
good stock to sell over the counter;
pretty fabrics are as low as 50 cents,
even lower; four yards up make a
presentable skirt and they are easy
to fashion. . Gabardine effects, plain
or with an ‘aliwhite stripe in fancy
weave, are well liked, It is expected
in the trade that fine white fabrics
may sell even in August, as buyers
last year ordered them with fall goods
for children’s wear and dressy gowns
until settled fall.
Business is rather quiet now for
cotton in the gray. Orders are fair
up to October and November. The
general opinion regarding the fine
cottons that are made in this coun-
try is that their future relies upon the
quality, style and appearance; their
fate is in the designers’ and manufac-
turers’ hands. A strange anomaly ex-
ists just now when plain heavy cot-
tons for Government use are priced
many times equal to fine novelties.
Travelers returning from the cotton
belt report cotton fifty and fifty after
long rains in certain sections. A
manufacturer claims as the general
opinion that the consumer will pay
25@30 per cent. more for cotton than
they are to-day. Piques are fair, as
are voiles; checks, stripes and floral
designs go as named. Muslins firm,
organdies rather quiet and gabardines
very lively.
Organdy and cotton Jersey are tak-
en for covering hats; the latter en-
tirely covers a frame in one color or
the crown is of one and the brim in
combination. Leghorn hats are trim-
med with organdy, narrow ribbon and
flower sprays. A cap of satin is cov-
ered with white organdy and a flow-
er of the same. Lingerie hats of voile
over satin will flourish at garden par-
ties and summer-day gatherings.
Organdy at some entertainments
has already been combined with taf-
feta and satin and such soft woolens
as cashmere and gabardine. Although
white is generally used for such
frocks there are colored comtbina-
tions, as flesh and Belgian blue, that
are lovely, White voile and white
linen are combined with the linen
use as a square yoke from which falls
a panel of voile slightly gathered to
the yoke and held by a loose belt of
linen. Sleeves of voile with linen
cuffs, also a linen collar and linen as
a pleatedflounce from the knees, voile
above. These novelty arrangements
help to sell the goods, and the major-
ity of the trade think that now,
the weather being settled, we
will see a cheerful, busy time in the
cottons; it is bound to come, they are
pretty, suitable and women admire
a cotton gown immensely.—Dry
Goods.
———
 
The discovery of an antitoxin for
the gangrene that follows various
Rinds of gunshot wounds, if the re-
port from the Rockefeller Institute
is accurate, is like the winning of a
greater victory on the battlefield. If
it had been announced and its ef-
ficacy fully confirmed in August, 1914,
misery beyond computation might
have been prevented. Quite early in
the war, Surgeon-General Gorgas de-
clared that gangrene infection “seems
to be unprecedentedly frequent, and
such infections are fatal in a very
large proportion of cases.” The anti-
toxin which Dr. Bull and Miss ‘Ida
Pritchett have discovered, and can
produce in large quantities for field
use, has thus far been employed only
on animals. The world will be eager
to be assured that, according to the
hope expressed by the announcement,
it may be as effective with human
beings.
The willing clerk is the one who
is most likely to get to the head. The
clerk who is always worrying for fear
he will do somebody else’s work ought
to have his job changed to shoveling
coal. Be willing. This is what gets
you where you want to be.
 
-¢Mc Ready-Made
PRICE CARDS
> are neat and attractive and
cheaper than you can make
them—40 cts. per 100 and up.
Write for Samples
CARNELL MFG. CO.
Dept.k , 338 B’way, New York
 
 
Bell Phone 596 Citz. Phone 61366
Joseph P. Lynch Sales Co.
Special Sale Experts
Expert Advertising —Expert Merchandising
44 So. Ionia Ave. Grand Rapids, Mich.
 
peatre lays aE /
gia er iilea
(Oy ae NI MMe cry
PRESIDENT SUSPENDER CO., Shirley, Mass.
 
 
Weare inanufacturers of TRIMMED AND
UNTRIMMED HATS for Ladies, Misses 61 ¢
Children. especially adapted tothe genera!
store trade. Trial order solicited.
CORL, KNOTT & CO., Ltd.
Corner Commerce Ave. and Island St.
Grand Rapids, Mich.
il
 
 
The Book That
Takes the Risk
Out of Buying
For many years ‘‘OUR
DRUMMER ’”’
guaranteed prices has been
with its net
famous for taking the risk
out of retail buying. This is
more than ever the case now
in these unusual times. It
not only makes buying se-
cure from the price stand-
point, but it removes uncer-
tainty in the way of getting
goods. Back of the prices in
this book are huge open
stocks of the merchandise it
advertises.
Butler Brothers
Exclusive Wholesalers of
General Merchandise
New York Chicago
St. Louis § Minneapolis
Dallas
 
 
Draperies
For Sun Room and
Summer Cottages
We have in stock all the latest
styles in
Fancy Scrims
Stratford and Gobelin Cretonnes
All over fancy colored
Marquisettes
Bengal, Madras and Iridescent
Draperies
See our line before buying
 
Grand Rapids
 
Grand Rapids Dry Goods Co.
Exclusively Wholesale
Michigan
 
 
 
Se a eee Tae PS
12
 
MICHIGAN TRADESMAN
July 11, 1917
 
 
 
 
 
 
 
 
 
 
The Liberty Loan As a Public Edu-
cator.
Written for the Tradesman.
War financing, war ‘food centrol
and war supplies—these are the bur-
den of financial advices to-day and
it is right they should be in order
that the country should awaken to
the full realization of the gigantic
task this country has entered upon to
uphold and perpetuate an ideal—hu-
man liberty; the world’s liberty from
autocratic and military oppression.
Yet to fully awaken the people it has
been necessary to depict possible
disastrous results unless there was in-
stant and universal co-operation on
their part in meeting this crisis.
One feature of the situation has
not been sufficiently emphasized and
that is that the money contributed
through) the purchase of Liberty
Loan bonds goes right back into the
channels of business through which
industrial activity is greatly stimu-
lated and business ‘prosperity assur-
ed. Even the large advances of the
Allies, amounting to one billion dol-
lars or more, goes directly back into
the pockets of the American people,
because it is expended in America for
supplies for the Allies. In other
words, millions of dollars which have
hitherto been idle are now being
used in manufacturing enterprises, a
very large percentage of which goes
for the payment of wages, thus in-
creasing the purchasing power of the
wage earner. This done, the retailer,
wholesaler and manufacturer are able
to add their quota to the general
prospermy.
There is no reason why parsimoni-
ous economy should prevail or that
a spirit of pessimism and fear should
be rampant. Sensible economy, and
an added spirit of thrift and conserva-
tion of food are necessary to meet
the demands of the future. There
seems to exist an impression that the
purchase of Liberty Bonds in a dona-
tiaon to the Government. It is not.
It is a sound investment upon which
the interest return is certain and the
principal absolutely safe. Even the
donations to the Red Cross bring
general financial returns, as the money
used for supplying the equipment is
spent in the United States, the sal-
aries of the forces being paid by the
Government.
There will be another Liberty Loan
this fall, but it will probably not
amount to more than three-quarters
of a billion dollars. The oversub-
scription of the two billion dollar
loan makes certain the full subscrip-
tion of the new issue. Secretary
McAdoo, in his letter of thanks to
members of the Liberty Bond com-
mittees, says: “Loyally and unselfish-
  
ly you gave the Government your best
efforts and you can enjoy the satis-
faction of knowing you have con-
tributed immeasurably to the first
signal victory America has won in
this righteous war.” This sentiment
is equally applicable to every person
who bought a Liberty Bond, whether
it was a fifty dollar bond or one of
ten thousand dollar denomination.
The American people are in this war
to stay and will meet every obligation
impesed upon them in this conflict
for democracy and human rights.
The bond market can look forward
to a degree of relief as the people
become more and more awakened to
the necessity of loaning their money
to the Government. Buying bonds
is contrary to the habit of the masses
of people. As before stated, many
of them actually suppose the money
loaned is lost and many others fool-
ishly believe there is a substantial
risk of loss. It takes time to over-
come these popular , misunderstand-
These will disappear when the
buyers of bonds present their inter-
est coupons to any bank for collec-
tion every six months and promptly
receive their interest. Then a tangi-
ble evidence of value will be present-
ed and a new class of investors will
be created.
ings.
Bonds of all kinds must at present
give way to United States issues. The
war must be financed before every-
thing else and municipalities and
corperations must go without much
of their ordinary supply of capital
until the war is over. Still this will
by no means paralyze business be-
cause of the steady expenditure of the
money realized through the sale of
Government bonds.
Although there are lingering effects
of the recent economy agitation, with
the advent of better weather and im-
proved crop conditions the volume
of trade has regained its previously
proportions.
are running
large 3ank clearings
practically one-third
above last year’s figures, nearly all
cf which increase is a reflection of the
great advance in prices. Commercial
failures, both in numbers and amount
of liabilities, continue substantially
lower than during the corresponding
period in 1916. Gross earnings of
the railroads reflect the saturation of
their facilities, but net returns from
operation suffer on account of the
larger inroads made by the heavily
augmented ‘expense, a large: part of
which is labor cost. :
Preparation for the Government fi-
nancing and to meet the July divi-
dend and interest disbursements ag-
gregating $300,000,000 naturally caus-
ed a hardening tendency to the money
GRAND RAPIDS NATIONAL CITY BANK
CITY TRUST & SAVINGS BANK
ASSOCIATED
 
 
CAMPAU SQUARE
The convenient banks for out of town people.
the city.
district.
On account of our location—our large transit facilitles—our safe deposit vaults
and our complete service covering the entire field of banking, our institutions must
be the ultimate choice of out of town bankers and individuals.
Located at the very center of
Handy to the street cars—the interurbans—the hotels—the shopping
Combined Capital and Surplus................2. $ 1,724,300.00
Combined Total Deposits ...................2-- 10,168,700.00
Combined Total Resources ............ccceeees 13,157,100.00
 
GRAND RAPIDS NATIONAL CITY BANK
City TRUST & SAVINGS BANK
-ASSOCIATED
 
 
 
 
WAR SERVICE
Many men who contemplate service in
the U.S. Army or Navy are now making
arrangements with us tor the care of their
securities and income while they are away.
As Agent or Custodian we are prepared
to assume the entire management of real
and personal property, collecting income;
paying all charges, and remitting the net
income and amounts to such persons as
may be desired.
Our charge for this service is moderate,
and our long experience secures efficient
management.
Send for Blank Form of Will and Booklet on
Descent and Distribution of Property
THE MICHIGAN Trust Co.
OF GRAND RAPIDS
Safe Deposit Boxes to rent at low cost
Audits made of books of municipalities, corporations,
firms and individuals.
 
 
 
 
“fj
4 ®
areda
 
 
“? ~.
4 ®
if e7a4
 
duly 11; 1917
market, higher rates of interest rul-
ing, However, as these vast amounts
are distributed and reinvested money
conditions will be easier. The re-
newal of the importation of gold is
helping the situation and indicates
Great Britain intends to continue to
ship us enough of the precious metal
to maintain money conditions as near-
ly normal as possible, at least until
we have accomplished the transition
from a peace to a war basis.
One unpleasant feature of the sit-
uation is the labor unrest among some
of the highest classes of labor in the
United States, showing an element of
selfish indiflerence to the welfare of
the country. This
thought is not new to organized ia-
bor, which in the enforcement of its
demands has shown a_ ruthlessness
that would do credit to the German
cruelty in the carrying on of the war
—an utter disregard of the rights of
condition of
others, irrespective of consequences,
and this is in spite of air promises
made the Gevernment to the effect
there would be no strikes during the
war. These strikes, be it nected, are
in industries vital to the Government
in its prosecution of the war—in the
ship yards, iron mines, copper mines,
etc. If the Government is compelled
to step in and assume control of
wages and output, organized labor
will have no cne but itself to blame.
As is the case with the railroads,
there is a howl whenever a_ public
utility mentions a raise in rates, yet
the country faces just such a propo-
sition. To continue to give effective
service it will be necessary for elec-
tric plants, telephone companies and
kindred enterprises to raise their
rates for service. The reason for this
is the enormous increase in the prices
cf all materials—especially copper and
labor. This is one of the sacrifices
the people must ultimately meet be-
cause of the war. This situation has
slightly affected public utilities se-
curities. This effect, however, will,
probably, be temporary. People have
become accustomed to the great con-
venience of electric lights and _ tele-
phones and there is every prospect
they will co-operate intelligently with
the public utilities in their respective
communities.
Americans are willing to pay the
price if they have reason to know
they are getting value received, and
less attention is now paid to the rant-
ing of political demagogues.
Paul Leake.
——-~>->
Definition of Opportunity.
Opportunity is the thing you do
to-day to get ready for to-morrow—
opportunity is within yourself—it is
the power to see profitable work to
be done and the efficiency to do it
well—the powers of nature and of
human nature have existed always,
ready to make a winning combination
for the man who knows how.
 
For every failure habit, there is a
success habit.
For every wrong business method,
there is a right method.
For every ability, there is a mar-
ket; and
Every line of goods which repre-
sents a true service to the buyer can
be profitably sold. L. C; Ball,
MICHIGAN TRADESMAN 13
War Trade Has Made Claflin Business
Profitable.
The purchase of the H. B. Claflin
Corporation business by a syndicate
of merchants made up of the old mer-
chandise creditors in part means much
to the wholesale dry goods trade of
New York. When the crash came in
June, 1914, it developed that the mer-
chandise indebtedness of the H. B.
Claflin Company was only about 10
per cent. of the total indebtedness of
the concern. The merchandise cred-
itors were in a hopless minority and
the name of Claflin was thoroughly
discredited. It had been built up in
large part by the alliance of many
ereat mill agencies and mills whose
products were distributed through the
concern as part of the National job-
bing distribution of the country.
It became apparent at once to a
few far-seeing merchants that, what-
ever became of the Claflin debts, there
was something more than their own,
debts to be conserved. They soon
found that the noteholders of the
country cared nothing for the main-
tenance of the jobbing business. They
were ed to beieve that it had never
been a paying business in late years,
that its continuance would be a men-
ace to the proper liquidation of the
properties, and that the best thing
that could happen would be to wipe
out the concern as soon as possible
and bend every effort to conserve the
scattered retail properties. Fer atime
it looked as if this view would pre-
dominate. Financial authorities and
many trade newspapers ,shouted for
the elimination of the Claflin jobbing
house.
There were three or four merchants
in the Worth street district who be-
lieved from the beginning that the
house could be reorganized and should
be maintained for the better good of
the trade of New York. It was diffi-
cult to present their views at the time,
as such strong influences were at work
to choke off any favorable words con-
cerning the possibilities of jobbing in
New York.
Eventually the facts and prospects
were presented to the business men
of the country in a proper way, and
it was determined that if need be a
court fight would be undertaken to
prevent the bankers from being an
instrument of injuring the trade of
New York and of many great mills
merely because one man or a group
of men had gone wrong, Such a fight .
did not become necessary. Hands
were put to the plow, and the effort
was undertaken to reorganize and re-
establish the business. Some things
that were hoped for in the matter of
the personnel of the concern were
not carried through, but the main
 
We Specialize In
Automobile Industrial
Public Utility
SECURITIES
THURMAN-GEISTERT & CO.
formerly ALLEN G. THURMAN & CO.
Michigan Trust Bldg. & G. R. Savings Bank Bldg.
Grand Rapids, Michigan
Citz. 4480 Bell M. 4900-01
 
 
 
UITE apart from the possibility that
he may die before you do, is it fair
to burden an already busy friend with
the responsibility or administering your
estate and advising those you leave
behind ?
HE Grand Rapids Trust Company
makes a business of such matters
and is especially equipped through train-
ing and organization to handle them
Its service costs no more.
ONSULT your attorney today, in-
struct him to draw your will and
efficiently.
in it name this company as trustee or
executor.
Send for booklet on ‘‘Descent and Distribution
of Property’’ and blank form of will.
[RAND RAPIDS [RUST [{OMPANY
MANAGED BY MEN YOU KNOW
OTTAWA AT FOUNTAIN. BOTH PHONES 4391
 
 
Michigan Bankers & Merchants’
Mutual Fire Insurance Co.
Fremont, Michigan
We are organized under the laws of Michigan and our officers and
directors include the best merchants, bankers and business men of
Fremont.
We write mercantile risks and store buildings occupied by our
policy holders at 25 per cent. less than the board rate established by
the Michigan Inspection Bureau.
If you are interested in saving one-third of your expenditure for
fire insurance, write us for particulars.
Wm. N. Senf, Secretary.
 
 
 
 
BUY SAFE BONDS
6",
Tax Exempt in Michigan
Write for our offerings
Hower Snow CorriGAN & BERTLES
INVESTMENT BANKERS
GRAND RAPIDS SAVINGS BANK BLDG. © GRAND RAPIDS, MICHIGAN.
 
 
 
 
 
 
 
 
 
 
14
MICHIGAN
TRADESMAN
 
July 11, 1917
 
point was carried and the business was
reorganized.
The war has made it supremely
profitable. New York is naturally a
great business center, and the Claflin
Company, because of its location
alone, is in possession of a great as-
set for business both at home and
abroad. This asset has been develop-
ed conservatively again under the
present management, and to-day the
store has more customers on its books
than it ever had before. The methods
of doing business have been radically
changed, from time to time, but in the
main the house continues as a great
distributing agency. The management
has been successful and has won the
confidence of the large merchandise
creditors. They are the men who are
backing it for the future.
The fetich that the dry goods job-
bing and retail trade of the country
could be combined in a profitable en-
terprise has been dropped for some
time. The Claflin business is forever
divorced from retail store ownership,
and this in itself is expected to do a
great deal to regain for a great New
York house the place it formerly oc-
cupied as a quick distributer of mer-
chandise in bulk.
This wholesale business was prof-
itable even when it was stated to be
unprofitable. It could easily have
been more profitable than it was if
all energies had been bent toward that
end instead of diverted to the ac-
quirement of retail enterprises and
skill in Wall Street manipulation.
The present managers, who were
trained in St. Louis, learned within a
year of experience in New York that
the field was a most wonderful one.
Hampered as they have been by past
traditions and alliances, they have
made progress and ought to be able
to move on very much faster in fu-
ture.
It is expected by the merchandise
creditors that the sale of the whole-
sale house should bring another divi-
dend of at least 15 per cent. to all
creditors, and, with the accumulated
profits of the past two years in re-
tail houses, it is thought that it will
be possible to liquidate many of the
present holders of the creditors’ rep-
resentatives. If anything like the
same measure of success obtains in
liquidating the twenty-three retail en-
terprises that have been secured in
the wholesale department of the or-
ganization, the creditors of the old
H. B. Claflin Company are going to
get very much more than they were
anticipating two years ago.
In some quarters it is contended
even now that the concern will pay
out as much as 75c on a dollar to
creditors. Some men even go so far
as to predict that the creditors will
get dollar for dollar and the stock-
holders of the old concern may even
be able to get a certificate of owing
nothing after all bills are paid. Of
course, none of the creditors serious-
ly expects that the old stockholders
will get any money back.
——_2+s———_ '
* The Salt of the Sea.
There is enough salt in the oceans
to cover the United States to a depth
of 8,500 feet.
Bankruptcy Proceedings in South-
western Michigan.
St. Joseph, July 2—Ray E. Lancaster,
engaged in the bakery business” at
Schoolcraft, filed a voluntary petition
and was adjudicated bankrupt and the
matter referred to Referee Banyon. The
following are listed as creditors.
Secured Creditors.
Charles Schoomaker, Three
BIWVETR. 62. ese - ech cece ce ess $1,552.50
Unsecured Creditors.
J. F. Esley Milling Co., Schooleraft $125.00
Twin City Grocer Co., Elkhart 58.20
J. F. Halladay & Son, Battle Creek 44.66
Union City Milling Co., Union
OR cso ik eee eee ees 31.95
Stuart Grain Company, Schoolcraft 35.00
D. ©. Thompson, Schoolcraft . 50.00
Rush §S. Knapp, Schoolcraft ...... 20.00
Best and Russell Co., Chicago .. 11.00
South Bend Oil Co., South Bend 31.25
Armour & Co., Kalamazoo ...... 11.10
Pfaelzer & Sons, Chicago ........ 9.50
Herbert R. Avery, Three Rivers
Fleischmann Company, Kalamazoo _ 8.00
 
 
Carl Klocke, Three Rivers .......- 5.25
Star Paper Company, Kalamazoo 4.50
Home Telephone Company,
Schoolerart 2...) each eee ence 5.00
S. S. Stern & Co., Marcellus ...... 6.15
E. Walter & Co., Marcellus ...... 3.25
J.. B. Sweet & Son. Marcellus .... 8.33
I. N, Smith, Marcellus ...........- 15.00
Charles Seigel, Marcellus ,........ 15.00
Cc. R. Miller, Marcellus .......... 14.00
King & Palmer, Marcellus ....... 35.00
Centre Store Company, Marcellus 42.50
Dr. Homer Kenedy, Marcellus .... 62.75
Montgomery Ward & Co., Chicago 172
$700.41
Assets.
Household goods .......-++-eeeee% $ 136.00
Stock tn trale ......---<--0+c---- 50.00
Machinery, tools. etc. ........-- 1,000.00
Property claimed to be exempt .. 196.00
$1,392.58
July 3—Alfred Bentall and Charles
Day, copartners doing business as Ben-
tall & Day. individually filed voluntary
petitions and were adiudicated bankrupt.
The matter was referred to Referee
Ranyon. There are no assets over and
above the statutory exemptions and the
following are listed as creditors:
Cummer Manufacturing Co.,
Madne 2. .4.05..:-- eet eee $240.00
Kehl Bros., Northport .......---- 300.00
Joseph Duesk, Chicago ........-- 753.00
BH. E. Ashelby, Northport ...... 450.00
Wm. Bartlett, Northport .......- 377.90
James Thomas, Northport ...... 288.00
Anderson Undertaking Co., Trav-
erase City .....-.-.» A oeceeeee 95.00
Dr. Guy M, Johnson. Traverse City 110.09
H. M. Lardie, Old Mission 25.00
J. J. Meale, Lawrence .......... 178.00
H. M. Lardie. Old Mission ...... 103.00
Presbyterian Mission Fund Life
Insurance Co., Philadelphia 65.00
July 5—In the matter of Ray E. Lan-
easter, bankrupt, of Schoolcraft, an or-
der was entered calling the first meeting
of creditors at Kalamazoo for the pur-
pose of proving claims, the election of
the trustee. the examination of the
bankrupt and the transaction of such
other business as may properly come
before the meeting.
In the matter of Bart Foley, bank-
rupt of Dowagiac, the adjourned first
meeting of creditors was held at the
referee’s office. The trustee’s first report
and account, showing total receipts of
$712.50 was considered and approved and
allowed. The trustee’s report of ex-
empted property was confirmed by the
referee. The first order of distribution,
directing payment of certain administra-
tion expenses. was entered and_ the
meeting adjourned for thirty days.
Julv #—In the matter of Roscoe M.
Tabor, bankrupt, of Kalamazoo, the
final meeting of creditors was held at
the referee’s office. The trustee’s final
revort and account were approved and
allowed. Certain expenses of adminis-
tration were ordered paid. A first and
final dividend of 6 6-10 was declared
and ordered paid to all unsecured cred-
itors The trustee was authorized not
to internose objections to the bank-
rupt’s discharge. Creditors have been
directed to show cause why a certificate
should not be made recommending the
bankrupt’s discharge and, no cause hav-
ing been shown, it was determined that
such favorable certificate be made. The
final order of distribution was entered.
whereupon the final meeting of creditors
was adjourned without day.
July 7—Sidney D. Pidgeon, of Constan-
tine, filed a voluntary petition and was
adjudicated bankrupt and the matter re-
ferred to Referee Banyon. There are no
assets over and above the statutorv ex-
emptions and the following are listed
as creditors:
L. J. Ashbaugh, Constantine ...... $ 9.50
Mary T.. Davey, Pittsburg ........ 200.00
First State Bank, Constantine .... 400.00
Commercial State Bank, Con-
MeantIe ge ecco 1,271.24
Commercial State Bank, Con-
PUAN eek seca ee es oss 103.85
Charles Watt, Constantine ...... 400.00
Keasey & Wagner, Constantine © 30.00
Morrison & Dickerson, Constan-
O00 cee ae ge 6.00
‘ ' $2,420.59
 
Kent State Bank
Main Office Fountain St.
‘Facing Monroe
Grand Rapids, Mich.
Capital - - - ~- $500,000
Surplus and Profits - $500,000
Resources
9 Million Dollars
c 3 bs Per Cent.
Paid on Certificates
 
Largest State and Savings Bank
in Western Michigan
 
 
 
THE BANK WHERE*YOU FEEL AT HOME
Gane RgrmsS amen Baie
WE WILL APPRECIATE YOUR ACCOUNY
TRY US!
 
 
THE.
 
OLD
NATIONAL
sy
 
 
 
GRAND RAPIDS, MICH.
 
 
177 MON
ROE AVE.
Complete Banking Service
 
Travelers’ Cheques
Letters of Credit
Safety Deposit Vaults Savings Department
Foreign Drafts
Commercial Department
 
Our 3% Per Cent
SAVINGS CERTIFICATES ARE
A DESIRABLE INVESTMENT
 
 
Fourth National Bank
 
WM. H. ANDERSON, President
J. CLINTON BISHOP. Cashier
United States Depositary
 
. ESavings Deposits
 
Commercial Deposits
3
Per Cent Interest Paid on
Savings Deposits
Compounded Semi-Annually
34
=
Per Cent Interest Paid on
Certificates of Deposit
Left One Year
 
 
 
Capital Stock and Surplus
$580,000
 
 
 
LAVANT Z. CAUKIN, Vice President
ALVA T. EDISON, Ass’t Cashier
 
 
THE PREFERRED LIFE INSURANCE CO.
Of America offers
OLD LINE INSURANCE
AT LOWEST NET COST
What are you worth fo your family? Let us protect you for that sum.
THE PREFERRED LIFE INSURANCE CO. of America,
Grand Rapids, Mich.
 
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July 11, 1917
MEN OF MARK.
C. E. Flanders, President Flanders
Food Co.
C. E. Flanders hit the trail of life
about forty years ago in Haverhill,
Mass. Although the Flanders fami-
ly traces back (authentically, not
deviously) some 275 years in the
State of Massachusetts, he wastes no
time on the Mayflower myth. In
view of the fact that the ancestors of
some fifty million people came over
in that famous ship, he is unwilling
to crowd in.
Mr. Flanders was educated in the
schools of his native city and subse-
quently in Mt, Hermon, Mass. The
Massachusetts towns of Haverhill,
Lynn and Breckton lead the world, so
far as shoe manufacturing is concern-
ed. It was quite natural, therefore,
that as a high school boy, Mr Flan-
ders should find his first job, during
vacation, in a shoe factory. This did
not hold him long, however, and tak-
ing up educational work in Chicago,
he made the acquaintance of H. J.
 
MICHIGAN TRADESMAN
palate of the consumer. For more
than three years, Mr. Flanders lived
in Spain, but spent part of each year
traveling in France and the British
Isles. Here he was gleaning infor-
mation concerning markets
and foreign-made specialties. Inci-
dentally he was marketing his olives
and olive oil.
Naturally, a man of his make-up
and experience was sought after by
others. Some eight years ago. Mr.
Flanders transferred his services to
Libby, McNeil & Libby of Chicago.
Here, in direct charge of the sales
of pickles and condiments, he very
largely developed the business of that
well-known house.
Mr. Flanders’ next position was
with the Williams Bros. Co., of De-
troit, with which institution he re-
mained until it went into liquidation.
About six months ago Mr. Flanders
organized the Flanders Food Co., with
ample capital to embark in the manu-
facture and sale of prepared food
products cn a successful scale. He
enters upon this new enterprise with
world
C. E. Flanders
Heinz. He was one of the varieties
Mr. Heinz fancied and although then
nothing but a boy, he was induced to
locate at Pittsburg, where -he spent
twelve very strenuous years. His in-
side work took him through every
manufacturing department of the
business and in no academic way.
Jeans and perspiration were the order
of the day—every day. From _ the
manufacturing end, he undertook buy-
ing for his employers and also the
very important work of locating,
building, and equipping their outside
factories.
In 1903 Mr. Flanders, with his fam-
ily, took up his residence in Seville,
Spain, Why? To learn the olive
business from the Spanish end of the
line, in the same “direct-contact” way
that he had learned the pickle busi-
ness. Very few men know olives so
we’! as he does. His accurate and
practical information begins with the
little bud on the scrubby -olive tree
and traces the resultant fruit, per-
fectly selected, perfectly cured and
perfectly packed, to the appreciative
much confidence in his ability to build
up a large and profitable institution
in the near future.
Personally, Mr.-Flanders is a de-
lightful man to meet—frank, straight-
forward and clean. Two all-absorb-
ing interests exclude pretty much all
of those minor relaxations which ap-
peal to many men. Golf has been
given up, theater-going and club, life
largely forsaken, and even thd| de:
lights of horseback riding fail to draw
him from his desk or his fireside. A
charming wife and two _ interesting
boys claim pretty much all the time
which the knotty problems of busi-
ness do not absorb. Outside of home
and business interests, his leading
activities have centered around wel-
fare work for boys and young men.
In this work he has taken a keen
delight and been very successful. In
Chicago Mr. Flanders was _ particu-
larly active in church and Sunday
school organizations, as well as in
the Y. M, C. A.
President Eliot speaks of
Durable Satisfactions of Life.”
“The
W aat
are they? Mr. Flanders says, “A
comfortable home; the family life;
and a prosperous business; due con-
sideration for others, and a determin-
ed effort to develop the best that is
in’ a man, whether that man is your
neighbor or yourself.” Pretty good.
His almost endless travel, both in
the United States and abroad; his
association with both the wholesale
and retail grocery trade in every
state in the Union; his association
with growers and field men, factory
hands and factory processes, all com-
bine to make a sum total which you
can never beat. There are shrewd
buyers, clever sales managers, fine fac-
tory men, but here is a circle, full
rounded, which embraces all the re-
quirements of a successful food and
condiment business. His wonderful
optimism, his vast energy, his facul-
ty for organization, his contagious
enthusiasm—the result is not to be
doubted.
——_2-.————_
Sparks From the Electric City.
Muskegon, July 9—Nick Tanis, of
Reeman, has made an addition to his
store.
Pelky & Killmann Bros., of Cedar,
are building a fire proof garage.
Jay Lyen, who is spending his va-
cation at Hart, come home July 4
to be near his wife. We saw him at
the ball game alone.
E. C, We'ton made an auto trip to
Traverse City and the Soo during his
vacation, Ernie reports a fine time.
The Cedar Bank expects to erect
a modern building during the sum-
mer.
R. Christie has moved his stock
into the new location, corner of West-
ern avenue and Jefferson street. Mr.
Christie has three large floors and a
15
basement and he expects to add to
his already fine line of hardware.
Walter Keebaugh, of Arcadia, is re-
modeling his hay barn into an up-to-
date garage. Walter is a hustler and
we predict success.
When there was talk of the Pere
Marquette having to be broken up and
sold, the writer for one felt sorry,
but now we see our mistake, for had
it been done a portion of it might
have fallen into the hands of ‘some
one willing and competent to handle
it. As it is, we now have a man as
general manager who even advocates
taking out the telephones. The Pere
Marquette depots of Muskegon and
Holland are a fair sample of thé man-
agement and if the Railway Commis-
sion does not compel some changes
at the North yards, there will surety
be a slaughter there. Passengers are
permitted to get off in the dark, with
engines and cars passing back and
forth on the various tracks and no
pretection is offered or even a pre-
tense of same.
Very much has been said about the
farmer producing more and from what
I can see and find out from reliable
sources there is fully 35 per cent. larg-
er acreage of beans and potatoes in
Michigan than last year, which, with
anything like favorable weather, will
produce an enormous increase over
previous years.
Now it is up to the Government to
start a campaign against sheep kill-
ing, disease spreading dogs and rats
and mice to help save millions of
dollars of food. E. P. Monroe.
———_+>+>
The more prominence you acquire,
the more slander you inspire. You
can’t expect men to like you for dem-
onstrating their own inferiority.
——
There is just one person you need
study to be honest with. That
is you. The rest will take care of it-
self.
one
 
Murray Building,
Citz. 7645
 
Pleasure Cars or
Motor Trucks
The Gem Motor Car Corporation has equipped
its factory to produce both pleasure cars and motor
trucks, whichever is in greater demand at the mo-
ment. This dual capacity enables the company to
take advantage of the market and produce the class
of goods which will bring in the largest measure of
returns for the stockholders. This is one reason why
we are recommending the stock of the Gem Motor
Car Corporation so highly.
 
DEUEL & SAWALL, INC.
Grand Rapids, Mich.
Financial Agents
Bell M. 2849
 
 
 
MICHIGAN TRADESMAN
 
July 11, 1917 J
 
 
 
THE KERCHEVAL SHOE HOUSE,
817 KERCHEVAL AVENUE, DETROIT, MICH.
We show here a picture of the crowd who attended the
second day of our sale—we sold for this concern, $12,000 worth
of men’s women’s and children’s shoes in fourteen days. Write
them for information. Sale began May 30th, 1917, and ended
June 16th.
 
 
 
ROBLIN’S—ic TO 25c Store, HASTINGS, MICH.
We conducted a special sale for Roblin’s 1c to 25c Store
and show here the opening day crowd. On this day we sold
$604.00. Just think how many sales at 1c to 25c had to be
made to make the above amount. Write them.
 
 
 
FOSTER BROTHERS—SHOES—PORT HURON, MICH.
For this concern our general manager sold $6,452.00 worth
of shoes in eleven days. We show here a picture of the
crowds that attended this sale.
 
 
Contract Right Now
Be the First in Your Town. Don’t Wait.
Mr. Merchant
In Face of the Endorsements on the
Front Cover of This Paper and the
Evidence Furnished You in This
Advertisement
You must admit that we possess the merchandising
and advertising ability to conduct a successful special sale
in your store, and raise you enough ready cash to put
you across the worry line and on the right road to suc-
cessful business after your sale is over.
YOU MUST ADMIT—That our special sale proposi-
tion is one that should appeal to you. If you are over-
stocked.. {f you are in need of ready cash. If you want
to retire from business, or if you want to increase your
future business—you take absolutely no risks—you advance
us no money—you do not pay us one cent until we have
sold your merchandise at a profit and then you pay us
only a very small commission on the merchandise sold
and for which you have the cash. Remember, you place
the selling price on all merchandise offered far sale during
our campaign. Remember, you limit the amount of money
to be spent on advertising, and last, but not not least, if
you contract with us you will do business w-th the most
reliable Sales Co. in America .
The pictures of crowds shown here
are actual photos taken on the opening
days of our sales in these stores.. The
figures furnished can be verified by
writing any of these firms who will
gladly furnish you with all informa-
tion covering our work.
On the 9th day of June we opened a special sale for
G. Hawley Walker, Limited, 126 Yonge St., Toronto,
Ontario, Canada, whose stock of men’s clothing and fur-
nishing amounted to $32,000. The Saturday before ovr
sale opened this store sold $700—on the opening day of
our sale June 9th, we sold $5,010.62, and in eighteen days
we sold $27,363.82. This sale showed a good net profit.
Write G. Hawley Walker, for all information.
What preparation have you
made, Mr. Merchant, for July and
August, 1917?
The best special sale months of the entire year.
Are you one of the many merchants that are
going to reap the rich reward in the future
through our special sale service? If not, you
had better avail yourself of the opportunity
NOW. No telling when the crash will come and
the bottom fall out of high prices. Protect your-
self and the future by our special sales. Don’t
let this great opportunity pass you by. Write,
wire, phone or call. All information free and
strictly confidential.
The Joseph P. Lynch
Sales Company
44 South Ionia Ave.
Lindquist Bldg.
Grand Rapids so!
 
 
Michigan
 
A Stateme
JOSEPH P.
General Mana
Joseph P. Lyne
Ever since I first began in
I have stood for everything thz
Yn the way of modern merché
through the medium of ‘“pecial
have won succeSs in every sense
Wholesalers, and Newspipers
methods and sanction my adver
the fact that I guaranteed the r
on merchandise soid dunng ou
petitcrs said I could not -xist.
petitors have long since gone <
business has grown in le ps an
question of doubt that .ercha
to do business with a man v
sibility is unquestioned.
The Joseph r. Ly
Reputation I
Is Your G
We dare not jeopardize ou
profit we might maké on you
represent our work or our enc
Consider .T]
Reputation is the safegua
those who make {aise claims
chant has expert knowledge .
methods. He is safe if he put
of good reputation. .
Why take a chance with s
moters (so-called) when you «
liable concern with such unque
those on the front cover of thi:
most reliable of its kind in A
the proverb, “Honesty is the be
 
 
 
 
 
 
 
—
‘
 
1? July 11, 1917
MICHIGAN TRADESMAN
 
 
A Statement by
PH P. LYNCH
neral Manager of the
>, Lynch Sales Co
first began in the Special Sale Business
everything that is good and wholesome
odern merchandising and advertising,
um of Special Sales in retail stores. I
in every sense of the word. Merchants,
Newspipers everywhere endorse my
tion my advertising. When I announced
aranteed the merchant a good net profit
old during our special sales my com-
uld net .xist. Some of these same com-
x since gone out of business—while my
vn in leyps and bounds—proving beyond
t that .erchants everywhere are ready
vith a man whose ability and respon-
ioned. |
ph sr. Lynch Sales Co.
tation Established
Your Guarantee
jeopardze our reputation for the small
maké on your sale. We dare not mis-
rk or our endorsements.
ynsider .This Well:
s the safeguard of inexperience “Avoid
. faise claims” whether or not a mer-
t knowkdge .of special sales or their
safe if he puts his trust in sales experts
yn, .
chance with small or unknown sale pro-
1) when you can do business with a re-
th such unquestionable endorsements, as
t cover of this paper. Our company, the
its kind in America, is a monument to
nesty is the best policy.”
 
More Facts
and Figures
on Sales
Conducted by Us
D. W. CONNINE & SON, WEXFORD
For D. W. Connine & Son of Wexford, Michigan,
whose stock of general merchandise invoiced at
$11,200 and population 105, I sold $1,905 the first
day of sale and second day $708.00. In ten days I
collected over $1,000 of $2,800 on book accounts.
A. SHOOK & SON, CORAL, MICH.
For A. Shook & Son of Coral, Michigan, pop-
ulation 385, whose stock of general merchandise
amounted to $7,000, we sold the first day $1,122.00
and the second day over $400.
Cc. E. ALBERTS, RAVENNA, MICH.
For C, E. Alberts, Ravenna, Michigan, popu-
lation 600, whose general merchandise stock in-
voiced at $7,000, we sold the opening day $708.00.
Cc. B. TOWNER CO., BYRON CENTER, MICH.
We opened a special sale for C. B. Towner of
Byron Center, Michigan. The population of Byron
Center is 300. Wednesday, the opening day of our
sale we sold $1,267.69 and on the second day we
sold $869.51.
S. E. EDELSTEIN, BOYNE CITY, MICH.
On Thursday, April 12th 1917, we opened a
Special Sale for S, E. Edelstein, whose stock of
men’s furnishings amounted to $8,000. The largest
day’s business this store ever had in fifteen years,
was $400. On the opening day of our sale we sold
$1,307.63, second day, $543.00, third day, $531.00.
F. J. VIGOR, CAREY, OHIO
We opened a Special Sale for F. J. Vigor, whose
stock invoiced $9,000, the population of Carey is
2,000. The largest day’s business this store ever
had in eighteen years amounted to $418.00. On the
opening day of our sale we sold $1,289.26, and in
ten days over $5,000,
 
 
What we have done for
others we can and will do
for you.
And it will cost you absolutely nothing unless
we do. Every one of our sales must be a success
or we receive nothing for our labor and pains.
Write, Wire, Phone or Call on us at once, for full
information, absolutely free.
 
 
The Joseph P. Lynch Sales Co.
Lindquist Bldg.
44 South Ionia Ave.
Grand Rapids : Michigan
 
 
 
 
THE FAIR STORE, GRAND RAPIDS, MICH.
Crowds at the opening day of The Fair, where we sold
$6,786 dhe first three days of sales. This was the greatest
and most successful sale ever held in the city of Grand Rapids.
 
   
fy ie aR . ee qe sy : i
Gir hv ira Re ESS ASA NN Ne ‘s ‘ ~~. cao
SPEYERS READY-TO-WEAR, KALAMAZOO, MICH.
We personally wrote and planned the advertising that drew
the above crowd and on the opening days the sales amounted
to $4,021.36. In fifteen days we sold over two-thirds of the
entire stock. Write and find out about us.
 
 
 
 
LITTLE HENRY STORE, MUSKEGON, MICH.
We personally wrote and planned the advertising for the
above sale and the first three days’ sales ammounted to $10,189.99,
 
 
There Is But One
JOSEPH P. LYNCH
His Picture Appears in the Center of This Advertisement
We Have No Other Traveling Representative
17
 
 
cree
‘
 
 
 
18
MICHIGAN TRADESMAN
July 11, 1917
 
 
 
 
 
 
 
 
 
Making the Most of In-Stock Facil-
ities.
Written for the Tradesman.
Quick-selling shoes from houses
that have built up efficient in-stock
facilities is a comparatively recent
achievement .in shoe retailing. And
all indications at the present time are
that the plan will grow in favor not
only with small village and rural deal-
ers but also with the larger merchants
of the big towns and cities. Time
was, of course, when the city shoe
dealer couldn’t see the in-stock prop-
osition, and that for the simple rea-
son that it hadn't been specially de-
veloped to meet his requirements:
censequently when he found himself
running low on sizes in the middle
of the season, he could either re-order
from the factory—waiting from four
weeks to six for delivery—or he could
mark down the remainder of his brok-
en lines and dump them into the mid-
summer clearance sale. This was the
situation in those days when 90 per
cent. of the jobbers’ trade was in the
country. But, as above intimated,
that situation has now been changed;
and in-stock facilities have been de-
veloped to a point where retail shoe
dealers anywhere, whether in the
small town or the big city, can readi-
ly avail themselves of quick-selling
shoes on short order—orders usually
filled the day they are received—and
just the kind of shoes their trade re-
quires.
 
And the in-stock plan is gaining
friends every day. It is in line with
intensive merchandising methods. It
promotes quick turnovers. It obvi-
ates the necessity of taking long
chances—chances that sometimes
amount almost to a gamble. It
enables a dealer to take advantage of
an unexpected local buying-impulse.
The shoe dealer who is connected up
with an in-stock house can try out
two or three lines where the fellow
who orders months ahead from the
factory is trying out a single line.
“T’'1] buy anything,” said the man-
ager of a shoe store to the repre-
sentative of an in-stock house, (It
was a woman’s proposition under dis-
cussion.) “I don’t give.a_ pickled
darn what it is—how smart, freakish
or even bizarre—provided it moves.
But get that straight. We are all
from Missouri in this store. You've
got to show us. If it proves to be a
moving line, and you'll guarantee to
get the goods to us quick when we
are convinced, all right; otherwise,
nothing doing.” And this particular
house has, I think, the largest retail
stock of women’s novelty shoes |
have ever seen anywhere. There’s
not much of any one thing on hand
at any time, unless it’s a fresh re-
order on something that’s just prov-
ed to be a hummer; but they are try-
ing out simultaneously many new
ideas. And they are all in-stock prop-
ositicns. When they see a line show-
ing indications of a winner, they play
it up; if something else falls flat, they
haven't much of it anyhow, so they
should worry; what they have will
serve as bait for special day or week
sales.
3etween season leaders and specials
constitute another good in-stock fea-
ture, and more and more this idea is
gaining friends. With the shoe deal-
er it may very well happen—and often
does actually happen—that it’s a long
time between seasons; in other words,
when the bulk of the season’s trade
is in, there comes a long full when
there’s nothing special _ stirring.
Then is when the alert city shoe
dealer applies the stimulus of the be-
tween-season leader or special—some-
thing a trifle different from that which
has gone before, and yet something
that dcesn’t exactly anticipate that
which is to follow some weeks later
on: with a price-concession that gets
their attention right on the jump.
Now the big city dealer who can vis-
it the Eastern markets and_ get
around the big manufacturers and
jobbers, and sort of still hunt, as it
were, for the ripe plums, is in a po-
sition to pull off something unusual
in his old town in this thing of lead-
ers or specials, but the little fellow
can’t do this, for he generally cannot
spare either the time or the money.
But right here’s where the in-stock
house can lend a helping hand, for
many of them are prepared to sup-
ply shoes of this sort— and at a
price that will enable the small shoe
dealer to make a real killing in his
community.
And quick-selling novelties galore
may be had from in-stock houses.
Some houses are noted for their nov-
elties. They act upon the assumption
that the trade—especially the women’s
and misses’ trade—must be baited
along with things new under the sun;
their creed is, Keep ’em interested in
stylish shoes. Now the notion of
style is, of course, inseparable from
shoes—though there are various de-
grees of stylefulness to which a deal-
er may go; but the assumption can
well be made that the average deal-
er will require a little something—
more or less—of an extra convention-
al type in footwear, particularly in
women’s and misses’ shoes. The
principal questions are: What? and
Where? It’s up to him to say What,
for he’s the only one to answer that
question; but the logical answer to
the latter enquiry is, in-stock. For
there’s where he can get it quickest,
 
     
LARGE PROFITS can now be made on Shoe
Laces. Button Shoes with all their trouble and ex-
pense are in the minority.
Now is the time to reap your harvest. Our stock
is now complete in both Round and Tubular in all
colors and lengths.
 
HIRTH-KRAUSE COMPANY
Shoes, Findings
Rubbers and Tennis
Grand Rapids, Michigan
MPORTSRPSEPTOVTTPPVVTOTSTSTTVSIGS vo,
@
OUR TRADE MARK
ON YOUR SHOES
 
 
 
BUT
A BIG
THING
TO
FIND
 
This trademark represents the ground floor
plan of our factory. Look for it, ask for it:
it stands for wear, comfort and service.
 
 
Rindge, Kalmbach, Logie Company
ESTABLISHED 1864
ORIGINAL MAKERS OF
“THE GRAND RAPIDS SHOE”
Seeneeeseseesesenesecaeneneennee:
 
 
.
 
 
 
 
 
 
 
July 11, 1917
and there’s where he can quickly get
some more of it if it proves to be
making a local hit.
From all of which the writer is
firmly of the opinion that the in-stock
proposition is going to cut an increas-
ing figure in the scientific, intensive,
eminently businesslike and_ solidly
profitable shoe distribution of to-
morrow. Cid McKay.
——___2.2-2.——
Boomlets From Bay City.
Bay City, July 9—William T. Balla-
my is spending his vacation touring
Ontario by automobile. The writer
advised him not to imbibe too freely
of Canadian rye. He promised to be
cautious,
Charles A. Walker, general mer-
chant, Metamora, made a flying trip
to Oxford July 2. A shoe salesman
who accompanied him is ready to
testify that the flight was successful,
ie aad only high spots were touch-
ed.
B. Kinsman, successor to John
Bark, Romeo, is reducing stock, pre-
paratory to moving his stock of gen-~
eral merchandise to a larger store,
because his present quarters are too
small for his rapidly increasing busi-
ness.
Richmond, one of the live towns
of Eastern Michigan, has two post-
offices, Lenox and Richmond, and its
citizens boast that there is not an-
other town in the State which can
claim the same distinction.
Fargo, a village situated on the re-
cently completed extension of_ the
Detroit, Bay City & Western Rail-
way, is now a favorite trading cen-
ter. Its department store, recently
erected and stocked by Henry Hein-
miller, will compare favorably with
any store in cities of 5,000 to 10,000
population.
The hotels of Michigan were un-
usually quiet last week, it being the
vacation period of those knights of
the grip who sell groceries, flour and .
meats. Here’s hoping they may have
an enjoyable time and return to their
territories with a fresh stock of
stories. Many of the old ones—I re-
fer to the stories—are worn thread-
bare and adorned with gray whiskers.
C. W. Lindke, who for many years
conducted a general store at Cash, is
engaged in the elevator business at
Watertown, which is one of the many
towns which have been built. along
the line of the D., B. C. & W. Rail-
way.
Mayor Mundy has placed a ban on
street carnivals. His decision will be
approved by a large majority of the
residents of our city.
C. F. Harrington, President of the
Hotel Harrington Co., Port Huron,
died July 6. Mr. Harrington was a
genial gentleman and a familiar figure
at the Hotel Harrington. He will be
sreatly missed by a large number of
traveling salesmen.
The North Branch Co-operative
Co., North Branch, succeeds Herman
Bros.
Glenn Harris, the heavy weight
member of Bay Council, is at home
rocking a cradle, a baby daughter
having arrived at his home July 7.
J. H. Belknap.
—_.2s——__
Gabby Gleanings From Grand Rapids
Grand Rapids, July 9—J. J. Dooley,
accompanied by Mrs, Dooley, left for
Detroit Monday. While John is do-
ing Detroit with his salesmen, Mrs.
Dooley will visit friends in Birming-
ham, Cedar Point and Sandusky. She
will return via Detroit and escort J.
J. back to the domestic hearthstone.
They expect to be gone two weeks.
Don’t forget to remember next Sat-
urday, July 14, is the day for the U.
C. T, picnic at Manhattan Beach. Ar-
rangements have been completed for
some time. Be there with baskets
and friends. Those of you who did
not receive cards kindly overlook the
error, as it was not intentional. Some
error through the mailing list. Come
MICHIGAN TRADESMAN
Hood’s Great
one, come all and be with the gang.
The July U. C. T. meeting was
opened and closed in due form by
Senior Counselor E. J. MacMillan.
A large number were conspicuous
by their absence.
Grand Sentinel Stevenson, of Mus-
kegon, was in attendance and gave a
nice talk on co-operation and _ the
launching of a succession of rallies
for the coming fall. Come again,
Steve, you are always welcome.
Walter Lypps says if they keep
cutting down the speed limit, he is
ecing to cut off two or three cylinders
from his Studie six, because he can’t
keep his foot off the exciter.
John D. Martin makes a good sub.
officer, but he is inclined to get his
feet up in the air.
As usual, the U. C. T. picnic, Sat-
urday, July 14. L. V. Pilkington.
Items of Interest from Byron.
Byron, July 9—Byron, celebrated
the biggest and grandest Fourth it
has had for years. Everything wasa
grand success. There were fully
5,000 people here. -A surplus in the
treasury shows that the people of
olga and vicinities responded hearti-
y.
The flag pole raising was very mag-
nificent and it was a fine pole and flag.
Supervisor Guy L. Braden was the
toastmaster.
Burr Wood, the assistant in the
bank, had the misfortune to get his
collar bone broken while playing ball.
He and one of the players collided.
He is able to attend to most of his
work,
The fireworks were grand and no
fires resulted. The marshall of the
day and special police managed the
crowd in fine shape. No drunken
brawls. The home guards of Shia-
wasse county gave an exhibition drill
and did it fine. Groceryman.
—_+--
He Did.
The sleepy man waited until Clar-
ence Baker, barber, took another
breath.
“Say,” he said, “cut it short.”
So the barber did.
And when the victim woke again,
he looked like a peeled muskrat.
 
Our Specialty: ‘“‘Royal Oak’”’
FOR SHOEMAKERS
Bends, Blocks and Strips
Shoe Store Supplies
Wool Soles, Socks, Insoles, Etc.
THE BOSS LEATHER CO.
744 Wealthy St. Grand Rapids, Michigan
Jv eT
For Bigger and Better Business
 
 
19
 
“Bayside” Tennis
Considered by many as the greatest
selling Tennis shoe ever produced
Made with white soles,
pressure cured.
Note carefully the prices:
 
All on the floor now
Oxfords
Mens ............ $0.67
Hows)... 62
Voutha :.......... 56
Women’s ......... 61
Misses ..:...2.... ae
Child s ........... —
Bals
$0.77
72
.66
.71
.64
.O9
We have THOUSANDS of cases of Hood Tennis
on the floor
Grand RapidsShoe ®Rubber@
The Michigan People
_Grand Rapids
 
 
 
United Agency
Reliable Credit Information
General Rating Books
Superior Special Reporting Service
Current Edition Rating Book
now ready
‘Comprising 1,750,000 names—
eight points of vital credit
information on each name—
no blanks.
THE UP-TO-DATE SERVICE
Gunther Building
CHICAGO ILLINOIS
1018-24 South Wabash Avenue
 
 
 
PRESTIGE
In your Men’s Shoe Department means
‘a whole lot to your business
Bertsch Shoes for Men
carry with them that PRESTIGE that will bring customers to
ycur store.
If the HEAD of the house is a satisfied customer you are
pretty sure to get the business of the rest of the family.
Men in every walk of life know and believe in the BERTSCH
SHOE.
The STYLE and SERVICE GIVING QUALITIES of the BERTSCH
SHOE have made permanent friends for the line.
You should RECOMMEND and SELL the BERTSCH SHOE
to your trade because it WILL give BETTER SERVICE and
BETTER SATISFACTION than any other similar line offered
you today .
It will add much to the PRESTIGE of your sfore.
THEY WEAR LIKE IRON
 
 
Herold-Bertsch Shoe Co.
Manufacturers of Serviceable Footwear
GRAND RAPIDS, MICH.
 
 
 
 
20
MICHIGAN TRADESMAN
 
guly 11, 1917
 
 
 
 
So | SS SP
yr
—
WOMANS WORLD
geese
BEF a,
 
 
 
 
Reluctant to Admit Cost of Pet Ex-
travagance.
Written for the Tradesman.
reluc-
tant most persons are to acknowledge
Have you ever noticed how
the full ccst of a pet extravagance?
I know one man, an _ inveterate
rider, who freely confesses
that only one of his many hobbies
ever has paid its own way. He is
exceptional in his candor. This man
works in a bank. and so has a mind
trained to accepting figures as they
are. He is an enthusiast in the rais-
ing of fruits and flowers. When he
reads of a novelty, he can not rest
until he has tried it out. A few years
ago he heard of a new plant, and sent
to England for a few seeds. From
these he raised and sold several dol-
lars worth of seed. Not counting his
time anything, he truthfully can claim
that this paid. As to every other of
his thousand and one _ horticultural
and ficricultural experiments, some
of which promised large profit, he ad-
mits a deficit. This facing of the ac-
tual facts is what marks him as out
of the ordinary.
he bby
Among my acquaintances is an-
other man who is a great lover of
animals. His mornings and evenings
and much of his Sundays he devotes
to the care of his chickens, goats,
and pigeons. He is unlike the bank
clerk in that he hasn’t a mathematical
mind, He hates accounts and does
very little book-keeping. But he has
managed to keep track of the number
of eggs one of his prize hens laid
during the year ending the twentieth
of last May. I believe it was 269.
He never fails to cite her when you
ask about his poultry. And he will
go on and show you that two thou-
sand hens, laying at the same rate,
would yield an annual income of more
than four thousand dollars, clear of
all expense. Wily soul, he is careful
not to mention that most of his flock
are superannuated biddies not aver-
aging an egg apiece per weck, and
kept simply because he hasn’t the
heart to dispose of them. About his
feed bills he says as little as possible.
This man always is optimistic about
his various living creatures, and seems
not to realize that he is putting in a
great deal of hard work on a propo-
that, under his management,
certainly never more than pays ex-
penses, and most of the time loses
him considerable money. It is the
dream of his life to quit his present
occupation and have a chicken farm.
Pauline Winant does some wonder-
ful things in the way of justifying her
expenditures, which are mainly for
clothes. She is very plausible. She
convinces herself and almost con-
vinces you that the thing she wants
sition
is not only chic and becoming, but a
genuine economy as well.
Before Easter she sighted a very
handsome hat, price $25. “It’s more
than I want to pay—millinery is so
fearfully high this year,” and she
knitted her brows thoughtfully as
she spoke, “but with this one hat and
a pair of shoes I can get along this
summer. But of course if I wear my
old things, I must have something
pretty good in a hat. So much de-
pends on hat and shoes anyway, And
really it will be a great saving to
take this, even if it does seem a little
expensive, instead of buying a cheap-
er hat at say eighteen or twenty dol-
lars, and a suit and a lot of dresses.
I always would rather have just a few
things and have them nice.” Poor
Richard himself was hardly more
given to epigrams of frugality than is
Pauline.
Of course she bought the hat, also
a very stylish pair of shoes at $12.50
In regard to these, “I’ve looked at
every shoe store in the city,” she de-
clared, “and this is the only pair I
could find that fitted me and were
comfortable on my feet. It just
doesn’t pay to buy cheap shoes and
throw them away before they are half
worn out.”
Early in May, word that a cousin
was coming for a long visit made a
new suit absolutely necessary, or so
Pauline averred. Of course she de-
plored the outlay, but she paid a high
price, reasoning that while she was
getting she might better have one
good enough that it would answer for
two seasons. With the approach of
June, since she would be invited to
several weddings, she discovered that
she simply couldn’t do with less than
two new gowns. These are both
beauties and when completed cost
her a pretty sum.
Pauline is a stenographer and lives
at home. She spends almost her en-
tire salary on her wardrobe—much
more than she should spend, consid-
ering the family circumstances. And
yet she commits every extravagance
in the name of economy.
It is in connection with the auto-
mobile that stlf-delusion in regard
to expenditure reaches its culmina-
tion, or at least this is the conclusion
arrived at by my friends the Parrs.
“We lately have been’ sounding
some of our acquaintances who keep
machines,” Mrs, Parr told me, “to
find out, if we could, what it would
cost us to own and run a little auto.”
She mentioned three or four of the
low-priced makes. “Almost without
exception they advised us to have a
car, but each sugested one more ex-
pensive than those we spoke of—ev-
ery one has his favorite, of course.
 
 
Dandelion Vegetable Butter Color
A perfectly Pure Vegetable Butter
Color and one that complies with the
pure food — o of every State and of
the t United Sta
Manufactured by ee & Richardson Co.
Burlington, Vt.
 
139-141 Monroe St
Roth Phones
GRAND RAPIDS, MICH.
 
 
Chocolates
Package Goods of
Paramount Quality
and
Artistic Design
Signs of the Times
Are
Electric Signs
Progressive merchants and manufac-
turers now realize the value of Electric
Advertising.
We furnish you with sketches, prices
and operating cost for the asking.
 
THE POWER co.
Bell M 797 Citizens 4261
 
 
 
 
Sand Lime Brick
Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs
Fire Proof
Weather Proof
Warm in Winter
Cool in Summer
Brick is Everlasting
 
Grande Brick Co., Grand Rapids
So. Mich. Brick Co., Kalamazoo
Saginaw Brick Co., Saginaw
Jackson-Lansing Brick Co., Rives
Junction
 
 
Double A (3) Candy
The Candy for Summer
Get ready for your resorters
They will want good candy
We have it, and don’t forget the Lowney Chocolates
Sa eee eee
tiie Factory Grand Rapids, Michigan
 
 
 
 
Double Your Bread Sales
No article in your store turns so quick—so clean—so
profitable as a superior loaf of bread.
The new “Airylight’’ Bakery Loaf is different from ordinary baker’s
bread—a fine moist grain and such an appetizing flavor.
Your customers will DOUBLE YOUR BREAD SALES if you pro-
vide them with this new and better bread:
Write To-day for Selling Plan and Particulars
 
Please send “CREAMNUT” particulars
**How to Increase My Bread Sales.”
WUOUNG epee os odie tessa cock co big cc ceca
OWI obec ccik sc ects ee.
Mail This Coupon Today
ant
 
 
Grand Rapids Bread Co.
Prescott St. and So. Ionia Ave.
 
 
 
 
44 »
 
 
 
 
 
July 11, 1917
>
MICHIGAN TRADESMAN
‘You simply must have a self-starter & As an example of what can be done
—you are liable to break an arm with-3§ with the phone, I will explain one
out one,’ they all told us. While ours’ part of our
friends all recommend the late models *°
and appliances, they carry the impres-
very.
sion that it wouldn’t take so
much money. For one thing, they all
hold up that our use of a machine
would be so light that the expense
of upkeep would be quite small. One
man thought a good machine would
last us twenty years! ‘When you have
a car you don’t spend nearly so much
on theaters and other amusements,
another friend assurred us.
“Really, most seem to count noth-
ing for depreciation,” Mrs. Parr de-
clared. “An automobile is bought and
paid for. That money is spent, and
no further reckoning is made of it.
As to new tires, repair bills, gasoline,
oil, insurance, taxes, license fees and
the like, I truly believe: that most
don’t set these items down, or if they
do enter these expenditures in their
accounts, they never add up to find
the sum total. From only two of our
friends could we learn anything defi-
nite. These are both salesmen, whose
houses supply them with machines
and compute operation and = main-
tenance from actual outlay. From
what these men told us, we decided
we would best wait a while before
buyine acat. But we found that
most people are so in love with mo-
toring that you simply can’t get them
down to facts and figures.”
This is very true—you can’t get
most persons, even those who are
classed as sensible and level-headed,
down to facts and figures regarding
the expense of an automobile. You
must allow for a strongly affection-
ate bias in its flavor, for the auto-
mobile is now the most popular of
all hobbies—the prime favorite of all
 
pet extravagances. Quillo.
——_++>_—_
Cash In on Telephone and Type-
writer,
Are you. getting your money’s
worth out of your telphone and type-
writer? These two modern, indis-
pensable pieces of office machinery
have an incalculable value as regards
obtaining new business for your store.
Most of us use the newspapers,
possibly some outdoor displays, a
church programme cf a cook book ad-
vertisement and let it go “at that.”
This is where we begin to uncon-
sciously treat advertising as a neces-
sary evil.
' Oftentimes what proves to be one
of the most productive publicity
“stunts” turns out to be the cheap-
est. Your telephone is a part of your
business fixtures and is already 1n-
stalled; your typewriter is there aud
paid for—use them to the utmost.
Everyone, without any exception,
has a little vanity hidden away some-
where within himself and an adver-
tising message of a personal nature
is going to tickle this vanity and get
an audience with him “right off the
reel.” In every town there are some
well-dressed young men to whom this
inexpensive advertising will make an
instant appeal and as far as the old,
staid business men are concerned,
they will “fall” nearly every time if
the proposition is handled in a diplo-
matic sort of a way.
“Brown’s in town” cam-
paign. The big idea was to move
the seemingly large quantity of brown
merchandise which had accumulated.
“Teasers” and other various kinds of
advertising matter were used to get
the public aroused and interested and
the day the plan was “let out of the
bag” the windows (broadside) were
trimmed to the limit with brown mer-
chandise of every description; and
then came the phone.
We have two trunk lines into our
private exchange and arrangement
was made with the local telephone
company for a special operator to
handle the calls at the main exchange.
One of cur trunk lines was turned
over to the advertising department,
where one of our girls sat and called
up picked names from the classified
pages of the phone directory, say-
ing in each instance: “Mr. Blank,
Mr. Brown’s in town at the B. & M.”
Being naturally curious, they, at some
time during the day, stopped in front
to se what it was all about and the
results were very gratifying. While
the idea didn’t cost much all togeth-
er, we believe the phone did the big
end of the work, Duke Murta.
———_++>—__—_
The Courteous Man Is the Big Man.
The easiest man in the world to see
and transact business with is the big
man—the really busy man. I have
met at times some of the “biggest”
men in the country. I have yet to
meet one who did not have time to
be courteous.
The bigger a man is, the more
tolerant and approachable. Which
leads back to my original premise; it
is only the man who is not quite sure
of himself who treats his visitors
rudely.
The wise merchant will welcome
the traveling salesman. The worth-
while salesman can help the intelli-
gent merchant, while the other kind
of salesman cannot do any harm to
the merchant who is master of him-
self.
The salesman of to-day is far more
than a peddler. He is a business man.
He is the advance courier of progress;
he brings the latest news of the mar-
kets of commerce, the newest wrin-
kles and ideas. He is in daily and in-
timate touch through his house with
all the developments in his particular
realm of trade. Besides this, his oc-
cupation takes him into places and
he has been trained to observe. Like
the bee which passes lightly from
flower to flower, the traveling sales-
man flits from store to store, and
—-who can tell?—he may have picked
up an idea in Kalamazoo that could
be applied with equal success in Bell-
ingham. Do not depise little things.
The pebble in the road may be a nug-
eet of gold to the man who has eyes
to big ideas, to the man who thinks.
There is no other situation on earth
where the Golden Rule offers such a
safe rule as in the relation between
buyer and seller. It is up to each
to govern his treatment of the other
by “Do unto others as you would
have others do unto you.”
—_—_—_e2s—___
Lots of bright hopes are exchang-
ed for gloomy experience.
SPLENDID OPPORTUNITY
FOR YOUNG MEN
Study Veterinary Medicine. Have a
profession of your own, be independent.
It is one profession that is not crowded.
Its future looks brighter than ever be-
fore. No one doubts the future of the
livestock industry. The U. S. govern-
ment needs Veterinarians as Meat In-
spectors, Serum Inspectors, etc. Become
a qualified veterinarian and a good open-
ing is practically waiting for you.
The Grand Rapids Veterinary College
offers every opportunity for studying
Veterinary Science. Three fully equipped
laboratories, a veterinary hospital, ex-
ceptional clinical facilities, a faculty of
12 members, three good lecture rooms, a
large dissecting room, 1,800 free clinics
in one year, 500 alumni all making
good. Organized and operated under
state law. Governed by board of trustees.
A 4 Years’ Course of 6% Months Each
School opens in September, ends in
April. Nearly six months each year to
earn money to pay expenses. Grand Rap-
ids offers remarkable opportunity to
make money while at college.
Every student is given a free mem-
bership in the Y. M. C. A. with full
privileges. We have an organized foot-
ball team, athletic association, lecture
course.
Four years at Grand Rapids Veter-
inary College will give you an efficient
knowledge of Veterinary Medicine. Write
for catalogue and information.
Dr. C. S. McGuire, Dean of Faculty.
Colon C. Lillie, Pres. Board of Trustees,
194 Louis Street, Grand Rapids, Mich.
 
Grand Rapids
Store Fixture Co., Inc.
The Place, 7 Ionia Ave., N. W.
BUY AND SELL
Used Store and Office Fixtures
 
21
 
THE ist FLAVOR IN
1,000,000 HOMES
Crescent Mapleine produces the
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Staple. Serves in all the ways any
other flavoring serves. In addi-
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ical. Few drops go as far as a tea-
spoon of other flavorings. How's
your stock? * * Crescent Mfg. Co.,
Seattle. Order of your jobber or
Louis Hilfer Co., 1503 Peoples Life
Bidg., Chicago, Ills,
Crescent Mapleine
 
 
 
 
Watson-HigginsMlg.Co.
GRAND RAPIDS. MICH.
Merchant
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Products sold by
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Schools, Public Halls
Factory and Office Buildings
Apartment Houses, Hotels, Department Stores
Special Designs and Standard
“State Specification’? Equipment
Ask for Estimate
 
 
213 Erie Street
 
ADOLPH LEITELT IRON WORKS
Grand Rapids, Michigan
 
 
 
REG US PAT OFF
 
Bevo for everyone.
 
    
 
Seo
24B
 
   
    
A BEVERAGE
the home drink
Besides its popularity at drug stores, fountains and
restaurants, Bevo has found a welcome place in the
home. A family beverage—a guest offering—a table
drink that goes perfectly with all food.
As a suggestion for Sunday supper—Sweet red or
| green peppers stuffed with cream cheese and
chopped nuts or olives, served on lettuce leaves.
French dressing. Cold meat.
A beverage that tastes like no
other soft drink. Pure, wholesome and nutritious.
Bevo—the all-year-’round soft drink.
Sold in bottles only and bottled exclusively by
ANHEUSER-BUSCH—ST. LOUIS
ie
aoe
7 Wy a
Bienen ne ™
Lee Fee
Toasted crackers.
 
 
 
  
  
    
     
 
 
 
 
 
 
 
Couservative [avestors
 
Patronize Tradesman Advertisers
 
 
 
 
MICHIGAN TRADESMAN
July 11, 1917
 
 
 
 
 
     
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Michigan Poultry, — and Egg Asso-
clation.
President—J. W. Lyons, Jackson.
Vice-President—Patrick Hurley, De-
troit.
Secretary and Treasurer—D. A. Bent-
ley, Saginaw.
Executive Committee—F. A. Johnson.
Detroit; H. L. Williams, Howell; C. J.
Chandler, Detroit.
 
 
Utilizing By-Products of Creamery
and Cheese Factory.
A good deal of attention has been
directed the past few months to the
problem of utilizing to better advan-
tage our creamery by-products, such
as buttermilk and skimmilk. This
matter has properly been made a part
of the valuable work of food conser-
vation energetically undertaken by the
Department of Agriculture and a large
amount of information and advice on
the question of converting these by-
products into valuable human food
has been sent out from the Depart-
ment offices at Washington. Much
of this printed matter has dealt with
the manufacture of buttermilk and
cottage or similar soft cheeses, but
we understand that investigations are
now underway to determine other
forms of cheese that may profitably
be made from the surplus skimmilk
and buttermilk and which weuld be
profitable to manufacture in those
plants so situated that softer, perish-
able cheeses cannot be marketed ad-
vantageously.
In connection with this undertaking
there are some features of the pres-
ent cheese market which are worth
considering. Last fall and winter we
experienced a very pronounced short-
age of the cheaper grades of skim-
milk and part skim cheese of the ched-
dar type and before spring came with
its heavier flow of milk, all grades of
these cheddar skims were selling at
unheard of prices, their advance in
value being relatively much greater
than that experienced in the market
for whole milk cheese. Full skims,
which in normal times sold around
2@5c a pound were kept closely clear-
ed in the early months of the present
year at 10@13c and even 14c a pound.
These record prices, with the open-
ing of the new season, stimulated a
much heavier production and lately
we have had a most unsatisfactory
market for these poorer grades of
cheddar skims, prices falling back so
sharply that other outlets for skim-
milk now probably offer relatively
better inducements. Several factors
have contributed to this decline. The
most important has been the cessation
of the export demand for cheap
skims; but our domestic trade has
suffered also, Probably the largest
domestic outlet for cheap cheddar
skims has been the saloon trade,
where such skims were widely used
in supplying the free lunch counters.
But high prices until lately prevailing
for all food have done much to re-
duce the free lunch feature of the
liquor business and legislation § in
several states has also had an ef-
fect. We are informed that a- law
was recently enacted in Pennsylvania
abolishing the free lunch, and that
State has been an important buyer of
cheddar type skims for this purpose.
It is impossible to say how long
the present unsatisfactory conditions
in our market for low-grade skims
will continue. A return to recent high
prices is dependent upon export buy-
ing and there is no sign of an early
resumption of this trade. In the
meantime speculators refuse to store
the surplus make at prices which
are in line with those at which the
whole milk cheese is moving into
storage, or which appear in line with
other outlets for skimmilk.
This unsatisfactory position of low-
grade cheddar skims indicates that it
would be well for those contemplat-
ing the manufacture of firm-bodied
cheese from skimmilk to investigate
the possibilities of some other than
the cheddar type. And of these the
various varieties of hard cheese pro-
duced largely in Southern Europe and
formerly extensively imported into
this country deserve attention. The.
war has largely reduced shipments
of these hard skim cheese from Italy,
our chief source of supply. During
1914 Italy sent us about 24,500,000
pounds of cheese, during 1916 about
19,150,000 pounds and shipments for
1917 will be, according to present in-
dications, very materially lighter. Our
market has been so short of these
Italian types that the industry has
been rapidly developed in other coun-
tries to supply the demand here. For
four months past we have been im-
porting these hard Italian type skims,
useful chiefly for grating purposes,
from Argentine Republic, the last
shipment, comprising about 250,000
pounds, having arrived last week in
New York.
It would appear, in view of existing
high ocean freight rates that a larg-
er part of our skimmilk might profita-
bly be utilized in the production of
these Italian cheese. At least the
proposition is worthy careful investi-
gation. :
 
An ounce of care is worth a pound
of repair to the cyclist.
 
 
S. J. FISH CO.
JACKSON, MICH.
Patentee and Manufacturer
of the
Best Egg Tester
on the market
Write for catalogue—no agents
 
This Ad will not appear again
 
 
Mr. Flour Merchant:
You can own and control your,
flour trade. Make each clerk a
“salesman’’ instead of an “order
taker.”’
Write us to-day for exclusive
sale proposition covering your
market for
Purity Patent
Flour
We mill strictly choice Michigan
vrheat, properly blended, to producea
satisfactory all purpose family flour.
GRAND RAPIDS GRAIN &
MILLING CO.,
Grand Rapids, Michigan
 
 
 
Rea & Witzig
PRODUCE
COMMISSION
MERCHANTS
104-106 West Market St.
Buffalo, N. Y.
 
Established 1873
 
Live Poultry in excellent de-
mand at market prices. Can
handle large shipments to ad-
vantage. Fresh Eggs in good de-
mand at market prices.
Fancy creamery butter and
good dairy selling at full quota-
tions. Common selling well.
Send for our weekly price cur-
rent or wire for special quota-
tions.
Refer you to the People’s Bank
of Buffalo, all Commercial Agen-
cies and to hundreds of shippers
everywhere.
 
 
W ANTED at Moseley Station, experienced capable man to
take charge of warehouse and do the work in
buying Beans, Potatoes, Seed, and selling Coal,
Must have temperate habits a
ability, habits and character.
Cement, Salt, etc.
nd furnish good references in regard to
Man with wife, preferred, to live in our
house at Moseley. Address,s MOSELEY BROTHERS, Grand Rapids, Mich.
 
 
Vinkemulder
Company
Specials for This
Week
 
American Beauty Brand
Cantaloupes
Fresh cars arriving daily
Extra Fancy Quality
Prices Very Low
 
East Texas
‘Tomatoes
Put up in 6 basket crates
Equal to home grown hot house
 
Watermelons
The best that grow
Long green
Tom Watsons
 
Bananas
The all year fruit
We handle the best
 
Late Valencia
Sunkist Oranges
 
Pride of Corona
Lemons
 
Corona Beauty
Lemons
 
Red Star Virginia
Cobbler Potatoes
 
A Few Fine
Seed Potatoes
 
Fresh Vegetables
All Kinds
 
Ask us for our weekly market
letter
We mail it free of charge
 
 
Vinkemulder
Company
Grand Rapids, Michigan
 
 
 
 
 
 
 
July 11, 1917
Valid Reasons Why the War Came
to Us.
Ann Arbor, July 10—With no dis-
loyalty to our country; without weak-
ness or cowardice; with full yielding
of cur means and service to our coun-
try's need; with supreme faith in God
who rules over all, we may still ask
and seek to know why this war has
come to us. Blind, unreasoning
obedience is not expected or desired
in a Government like ours. The more
we know of the causes of this war,
the more earnest will be our desire
to do our part in its prosecution.
Three years’ object lessons of war
have only intensified our horror of
it; given us better understanding of
what it means to the soldier who
takes part in it and filled our hearts
with sympathy for those who give
their loved ones to their country’s
service, knowing that if they are cap-
tured by the Germans or Turks they
will be horribly mutilated by the two
most brutal peoples of the world.
The close student of our National life
can not help discovering that many
things have been going wrong. We
have made some progress in righting
wrongs and in overcoming hurtful
tendencies, |but in some ways the
weeds of life have grown rank and
undisturbed, choking out the grain
of true success.
We would not say these things have
brought on the war; we do not claim
that war has come as a punishment,
but out of the trial and struggle we
expect there will come correction,
much desired improvement which,
alas! only affliction can bring.
We have been sinfully wasteful of
food while others starved, both at
home and abroad. We _ have fed,
warmed and sheltered the idler and
let the worker suffer need. We have
made sports, athletics, amusements,
wealth, power, social caste, even ed-
ucation, our gods—first in our
thought, affection and plans, in obedi-
ence to the command: “Thou shait
have no other gods before Me.” We
have despised the Poles and Italians,
and called them cattle because of the
way they live—the way that despot-
ism has forced them to live in their
own lands. They have performed the
menial work which we have outgrown
and they have in many cases proved
more dependable than the American
day laborer. We welcomed the Ger-
mant emigrant because of his thrift
and industry, but we allowed him to
import un-American ctstoms, ‘beer
guzzling, concert and dance halls,
Sunday amusements and other ob-
jectionable things to desecrate our
Sabbath and lower our moral stan-
dards. Can we not see that we are
following in their wake, according to
our National tastes, with ball games,
horse races, excursions, theaters,
shows and the like on the Sabbath
day? The more we are prospered,
the more we accumulate and have to
enjoy, the less we thank God who
gives us all. Those churches onty
are filled which can offer counter at-
tractions to worldly pleasures, sen-
sational features, amusements, recre-
ations, contests, prizes, rich adorn-
ment, music, art and unnumbered ex-
pedients to draw the people from the
place of worship and soul food.
The drink traffic, blighting and
slaying its millions, has long been
legalized, licensed and protected by our
Government. As a war measure we
may have prohibition much sooner
than we otherwise could. Tramps
and vagabonds—idlers—have been
fed and clothed by both private and
public institutions, while the worker
is taxed to help support them. ‘This
wrong may also be righted.
Coal, minerals, water power, lum-
ber and other products of the earth
—the gifts of God to all the people
—have been given over to the abso-
lute control of individuals, corpor-
ations and capitalists, not only that
they might amass enormous fortunes
for themselves in legitimate ways, but
have been used to oppress the people
‘extravagance,
 
MICHIGAN TRADESMAN
to force greater profits by holding
back necessities and producing scarci-
ty. A Government of the people, by
the people and for the people will cor-
rect this.
We should have begun paying our
debt to France by sending her troops
three years ago. We should have
entered the war as soon as the Ger-
man barbarians invaded Belgium,
centrary to every law and in viola-
tion of their plighted word. We
should have sent troops to Asia
Minor as soon as we knew to a cer-
tainty that the German nation and
the German people were encouraging
the Turk to massacre Armenians.
The torpedoing of any neutral mer-
chant or passenger ship was ample
cause for a declaration of war. Some
day we may wish our histories could
say we entered the war voluntarily
in the cause of humanity—not that
we were forced into-it. We should
have been more proud of our record
if we had acknowledged our idleness,
wastefulness and_fol-
lies and begun the .present reform
movements befere impending war
forced us to do so.
Let us be grateful that many, rich
as well as poor, have long practiced
rigid economy and are competent to
teach the novices in the time of a
great National crisis.
E. E. Whitney.
—_+-~
Ten Commandments for Employes.
1. Be on time.
2. Dust your counters the first
thing in the morning. This will save
the merchandise from becoming soil-
ed.
3. Keep your stock in good shape;
 
stock work should be done in the
morning before getting busy with
customers,
4. After you are through with a
customer, put the stock back in good
shape; this will prevent it from be-
coming mussy and will save time in
making the next sale in the same de-
partment.
5. Do not leave your department
except on business. If your time is
not taken up with a customer or in
doing stock work, then “loaf” in your
own department. Otherwise you will
be wasting the time of some employe
who is minding his own business.
6. Call at the office on business
only. Employes in the office have no
time to waste visiting with you.
7. Employes are requested to do
their shopping in the morning. Their
time should be devoted to the trade
later in the day.
8. Avoid “knocking” employes or
employer. Many times it has been
found that some store salesman caus-
ed a breach in an organization which
disrupted the selling force to asseri-
ous extent. The organization as a
whole comes first and the salesman,
no matter how efficient, must make
way for the progress which can only
be enjoyed after the elimination of
all dissatisfaction. Let loyalty and
goodfellowship prevail.
9. Always bear in mind that your
success depends on your own efforts.
If you are not worthy of advance-
ment, there is something wrong with
your sale sheet and the interest you
take in your work. Too much vis-
iting with friends during business
hcurs makes a big difference in your
sales totals.
10. The fellow who only sits still
and does what he is told will never
be told to do big things. Think be-
yond your job. Nothing is more fa-
tal to success than taking your work
as a matter of course. The surest
way to qualify for the job just ahead
is to work a little harder than any-
one else on the job you are holding
down. Don’t be afraid to start at the
bottom. Bare hands grip success bet-
ter than kid gloves.
—_--2_-__
Under the stimulus of an unusual
war demand the condensed milk in-
dustry of the United States has made
a very rapid expansion during the
past year. The larger manufacturers
for some time past have been behind
in their orders, and to meet the en-
larged demand many new factories
have been erected and many more are
being planned, The big companies
have had their agents covering the
dairy country from coast to coast
and new plants have been installed
wherever the supply of milk and oth-
er conditions have been found to
favor their success. It is impossible
to tell how long the boom will con-
tinue. The demand is still active
and will probably continue so as long
as the war lasts. With the coming
of peace it is difficult to predict what
will happen.
—__~+++—____
Every time a man hears his name
mentioned in connection with a po-
litical office he imagines that the
world is growing better.
 
a
WILSON & CO.
yan
We are the Largest Buyers
Poultry, Eggs, Packing Stock
Butter and Veal
IN THIS CITY
If not receiving our quotations write us,
Get in touch with us before selling.
20-22 Ottawa Ave., N. W.
Grand Rapids Michigan
    
  
 
 
FREE! FREE!
9)
     
"'S CSS ENT SESH TGS
Pow” WMV x S
Every wholesale grocer, every retail grocer
and every wholesale or retail grocer’s salesman
or, in fact, anyone at all interested in the gro-
cery business, should read this great grocery
publication regularly.
Special July issue gives the inside facts as to
just how I started with a small amount of capital
and built a great national business within the
short period of six years. It also gives the de-
tails, how the running of this
FERS
a EAL
\ THE BEST
SKIN
> MACARONI
MY SIGNATURE
ON EVERY PACKAGE
 
  
  
  
  
    
     
 
 
 
 
 
 
advertisement in more than 5,000 country
weeklies, 350 daily newspapers and the leading
national women’s publications is today increas-
ing the profits of every retail and wholesale
grocer in the United States.
The July issue gives the story of Macaroni in
detail; shows why genuine macaroni can be
made only from Durum wheat; tells why Maca-
roni not made from Durum wheat is not genuine:
contains my personal guarantee that Skinners
Macaroni is made from the highest possible qual-
ty of Durum wheat.
If you wish to know more about your business
and more about the Skinner national adver-
tised line of Macaroni products, simply write
your name and address plainly on a postal
card, stating your business or firm and address
me personally. Paut F. SKINNER, PRESIDENT
SKINNER MANUFACTURING COMPANY.
OMAHA, U.S.A. :
 
Paris Green Arsenate of Lead
Get Our Prices
Reed & Cheney Co.
GRAND RAPIDS, MICH.
 
“
     
Chicago
Boats
DAILY
9:00 P. M.
VIA
Muskegon Interurban
(Train with Electric Star)
and
Goodrich Line
The All Year Route
FARE $3.00
Grand Rapids Station
162 N. Ottawa Ave.
City Ticket Office
127 Pearl St., N. W.
 
 
 
HORSE SHOE
TIRES
Wrapped Tread System
Guaranteed For 5,000
Miles
Made in All Styles and Sizes
The Treads are thick, tough
and long wearing. The non-skid
prevents skidding and insures
uniform speed by clinging to
solid bottom on muddy, wet
thoroughfares.
Red and Gray Inner Tubes
Batteries, Spark Plugs
Auto Shawls and Robes
Wholesale Distributors:
BROWN & SEHLER CO.
GRAND RAPIDS, MICH.
 
 
 
EGGS
KENT STORAGE CO.
WE BUY
WE STORE
WE SELL
Make us your shipments when you have fresh quality Eggs, Dairy Butter or Packing
Stock—always in the market, quick returns. We sell Egg Cases and Egg Case material. If
not receiving our weekly quetations write us.
EGGS
GRAND RAPIDS, MICHIGAN
 
 
 
 
24
: MICHIGAN TRADESMAN
July 11, 1917
 
 
 
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Grand Council of Michigan U. C. T.
Grand Counselor—John A. Hach, Cold-
water. :
Grand Junior Counselor—W. T. Bal-
lamy, Bay City.
Grand Past Counselor—Fred J. Mou-
tier, Detroit.
Grand Secretary—M. Heuman, Jack-
son. ‘
Grand Treasurer—Lou J. Burch, De-
troit.
Grand Conductor—C. C. Starkweather,
Detroit.
Grand Page—H. D. Ranney, Saginaw.
Grand Sentinel—A.L W. Stevenson,
Muskegon.
Grand Chaplain—Chas. R. Dye, Battle
Creek.
Next Grand Council Meeting—Jackson.
 
 
Pickings deme 4 in the Windy
i
Chicago, July 9—Chicago is now
enjoying its summer resort season.
All forms of amusement parks, bath-
ing beaches, and the municipal pier
are open for the summer and people
are taking advantage oi every mo-
ment to enjoy these wonderful spots.
John Dietrich, Secretary of the G.
J. Johnson Cigar Co., Grand Rapids,
was a Chicago visitor on business
last week, calling on factory custom-
ers m Chicago and, throughout tre
State. :
William Rooney, Illinois represent-
ative, other than Cook county, paid
Chicago a visit last week.
The accident to the whaleback at
Milwaukee last week is still the talk
of the city. It is doubtful if this boat
is again put in commission for some
time to come, because the upper decks
were totally wrecked. This is quite
a loss to the excursion loving people
of Chicago. The boat was always
well patronized.
Chicago is to enjoy another strike,
that of the engineers at all plants in
the city which manufacture their own
ice. They are striking for an increase
in salary of 15 per cent, more than
they are now receiving. At present
they receive 48 cents per hour.
Strikes. in Chicago are a common
thing.
Striking waiters and bartenders at
the Bismarck Hottel have coined a
new name for that institution, to-wit:
“Fort von Hindenburg.”
Marshall Field & Co.'s Review for
the past week: “Wholesale distribu-
tion of dry goods for the current week
is running well in advance for the cor-
responding period of 1916. Road sales
are greater and buyers coming into
the city have been of larger numbers
than last year. Collections are very
satisfactory, which speaks well for
the prosperity of all lines of busi-
ness.
The Tradesman has started some-
thine. It is now becoming the talk
of Chicago among the grocery deal-
ers, as well as other lines, to inaugar-
ate what is known as “carry home all
purchases under $5.” This, it is claim-
ed, will eliminate waste and effect
a larger measure of economy. This,
it is said, was the result of a meeting
of fifty members of the Chicago Ke-
tailers Association, but the writer
thinks the suggestion comes from the
Michigan Tradesman. It is the in-
tention to instruct all salesmen when
making a sale to a customer not to
mention “Will you have this sent
ma’am?” This no doubt will be a
great help, to the country.
One of Chicago’s visitors last week
was Ed. Bullock., Sr., Councelor of
Cadillac Council, Detroit. Mr. Bul-
lock drove from Detroit to Chicago
with his family, enjoying every mo-
ment. During his stay in the city
he visited his friends at Indiana and
Garfield boulevard, leaving for De-
troit July 7. Eddy sure thinks that
Chicago is a big city.
One of the large real estate deals
put over last week was that of the
Hall Printing Co. They will build
a $900,000 addition of seven stories
to their plant. This will be in the
neighborhcod of Chicago, Townsend,
Kingsbury, and Superior streets. The
building will have a frontage of 130
feet on Townsend and Kingsbury
streets by 341 fieet on Chicago ave-
nue. It will be the largest printing
establishment in the city when com-
pleted.
One of Chicago’s daily publica-
tions, called the Day Book and the
only adless newspaper printed in the
city, wound up its affairs last week.
This little paper formerly sold at a
penny, of late 2 cents. It is reported
that in the last six months it has
been losing as much as $500 per
month. The largest circulation was
25,000 copies daily, The cwner and
editor was a Mr. Cochran, who 1s
editor of the Toledo News Bee. The
paper was founded in 1911 and was
well thought of by the masses in the
city.
It is reported that the people liv-
ing in the vicinity of Fort Sheridan
and the naval training station will
petition President Wilson to remove
all discrderly houses. This is being
done for the purpose of protecting
the country’s young men who are in
training and those who will enlist
from time to time from being thrown
into bad company.
J. A. Barclay is now in charge of
the new delicatessen, ice cream par-
lor and cigar store in the Morrison
Hotel. Mr. Barclay is very much of
a Successful clerk and during his
short managership of the cigar part
of the store has increased the busi-
ness about 10 per cent. over what
it has been in the past.
Charles W. Reattoir.
——+->___
Guarantee Side of Prices and Qual-
ities.
A man who is now closely study-
ing the situation of the piece goods
mills and who, for years, was in
close contact with the consumer,
makes the statement below. For
various reasons he has asked to have
his name withheld:
“Any concern that, without an ex-
planation or without qualifying hon-
estly by setting forth the exact pos-
sibilities, sells merchandise upon
which it cannot make good is doom-
ed.
“Years ago, it is true, it was pos-
sible to succeed and sell merchan-
dise with any explanation which could
not be guaranteed. To-day the ethics
of business have been raised to such
a standard that a man or firm must
make good on every transaction. This
is especially true of the retail cloth-
ing business.
“The statement that, due to in-
feriority of quality, it is impossible
to guarantee the wear of clothing
until conditions change, is not truce.
It may be true that there are mills
which are, and which have been, low-
ering their standards, yet there are
mills that all of the time have made
dependable merchandise, qualified to
stand an  un-red-taped guarantee.
There are also clothing manufactur-
ers who have now and at all times
continued to make clothes that could
be guaranteed.
“This dependable merchandise, of
course, costs much more and must
be sold.-by the retailer at a higher
price, but the fact remains that de-
pendable merchandise is, and has all
of the time been available. The po-
sition of the retailers who find it im-
possible to guarantee their merchan-
dise is the result of not taking con-
ditions as they were and acting ac-
cordingly, This position is the step-
off to inevitable business ruin unless
these retailers right-about-face and
either pay an advanced price for de-
pendable goods and advance the re-
tail price—frankly explain the situa-
tion to the consumer—or, if the con-
sumer will not pay the advanced price,
frankly advertise the fact that mer-
chandising cannot be guaranteed and
the standard of quality has been low-
ered. There may be a temporary loss
of business, but this will be erased in
a short time by increased prestige
and good-will—two things that are
business magnets.”
 
 
 
   
Five oa Ree a ee
HOTEL BROWNING
GRAND RAPIDS NEWEST
Fire Proof. At Sheldon and Oakes.
Every Room with Bath.
Our Best Rooms $2.0@; others at $1.50.
Cafeteria - Cafe - Garage
 
 
 
 
CODY HOTEL
GRAND RAPIDS
$1 without bath
RATES § 31 Soup with bath
GAFETERIA IN CONNECTION
 
mv istcaea
ie eo 8 als 8 eel
One half block fast
of the Union Station ”
GRAND RAPIOS MICH
 
Don’t Despise the Drink-
ing Man—Help Him
Don't kick a man because he
is drunk. Help him. Surely
every man is worth saving.
Drop us a line and let us tell
you how we can aid him. Ad-
dress The Keeley Institute,
733-35 Ottawa Ave., N. W.. Grand Rapids, Mich,
ELI CROSS
Grower of Flowers
And Potted Plants
WHOLESALE AND RETAIL
15@ Monroe Ave. Grand Rapids
 
 
 
OCCIDENTAL HOTEL
FIRE PROOF
CENTRALLY LOCATED
Rates $1.00 and up
EDWARD R., SWETT, Mer.
Muskegon exe Michigan
 
 
  
a
ee ie
9 em ee Pm” —
THE SHORT LINE BETWEEN
GRAND RAPIDS AND
CHICAGO
FARE—$3.00 one way
$5.75 round trip
via
MICHIGAN RAILWAY CO.
(Steel Cars—Double Track)
Graham & Morton Line
(Steel Steamers)
Boat Train CONNECTING
FOR THE BOAT
Leaves Grand Rapids Interurban Station
Rear Pantlind Hotel
EVERY NIGHT AT 9:00 P.M.
 
 
 
 
Always at Your Service
 
 
 
THE
CITIZENS TELEPHONE COMPANY'S
LONG DISTANCE LINES.
CONNECTION WITH OVER 250,000
TELEPHONES IN THE STATE OF
MICHIGAN ALONE.
117,000 TELEPHONES IN DETROIT
 
Citizens Service Satisfies
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July 11, 1917
INCREASED EFFICIENCY.
Services and Activities Which May Be
Curtailed.
Washington, July 10—The Com-
mercial Economy Board of the Coun-
cil of National Defense wants the
voluntary assistance of every busi-
ness man. This board is endeavoring
to save lost motion in business during
the war and in this manner to release
men and materials for the war. What-
ever can be done in this respect will
correspondingly reduce the demands
upon important business operations.
In practically every trade there
have grown up non-essential services,
some of them mere conveniences and
others hardly that. In time of peace
they may be permissible. In time of
war they are a serious waste, and
should be stopped.
Returns of Bread.
The bakers’ acceptance of returns
of bread from retailers is such a serv-
ice. Approximately 4 per cent. of
the bread sold is returned. It is esti-
mated that enough to feed 200,000
people has been lost entirely apart
from the unnecessary expense of han-
dling. The Board’s request, made
after consultation with the bakers, has
met with hearty acceptance by all in
the trade and the practice will be
largely stopped.
Returns to Retail Stores.
Retail dry goods and department
stores have permitted the practice of
returning goods to develop until to-
day the return of 15 to 20 per cent.
of all goods sold is common. Like
the bakery returns, this privilege has
sprung from the desire of the stores
to out-do one another in serving the
public. The Board has recommended
that the practice be severely curtail-
ed—a welcome suggestion to the
trade. There will be released for
more essential service many account-
ants, book-keepers, clerks, packers,
checkers, deliverymen, and delivery
equipment.
Retail Delivery.
The Board is now studying the re-
tail delivery system. Suggestions
will soon be made to avoid duplica-
tion of delivery service, and to re-
duce the number of deliveries made,
and an effort will be made to bring
home to store patrons that going
home empty-handed keeps men from
essential employment and that a
package under the arm is not in these
times a thing to be ashamed of, but
rather a mark of patriotism.
Number of Styles.
One of the costliest of the non-es-
sential services so far considered by
the Board is the offering by commer-
cial concerns of an excess variety ot
styles. In some lines of business, the
3oard has been informed by men in
the business, the styles could be re-
duced 25 to 50 per cent. without in-
convenience to the customer. A con-
ference was held on June 1 with the
garment trades and later with the
shoe trade. Joint committees in the
trades are now at work reducing and
simplifying the styles for 1918.
Gradual Readjustment.
Business men will understand the
enormous savings which will be
brought about by this work. Further-
more, they will appreciate the wisdom
of this deliberate preparation which
might leave unsold many styles al-
ready made up. The readjustments
suggested have been made in the oth-
er countries at war and sometimes
they have been made suddenly and
drastically without opportunity to
avoid loss.
The illustrations given above indi-
cate in general what the Board of
Commercial Economy is doing, which
in short may be said to be determin-
ing the activities of commodity dis-
tribution which are unessential, and
co-operating with business men _ to
avoid this waste in time of war. In
this work the Board wants the co-
operation of every business man.
Savings in Other Businesses.
In many lines of business similar
MICHIGAN TRADESMAN
savings may be made. In time of
war business cannot continue to ren-
der the elaborate service possible in
time of peace. In order that Nation-
al energy may be directed first toward
prosecuting the war, business activi-
ties must be reduced in many direc-
tions. If this is to be done gradually,
and with due regard to supplies o?
materials and finished product al-
ready on hand, business men must act
at once.
No time is to be lost. In every
line of business men must consider
what activities or services may be
dispensed with during the war. The
Board of Commercial Economy wants
suggestions. Association of business
men should immediately appoint
committees, if they have not already
done so, to consider and act along
the lines suggested. Much loss may
be avoided by prompt, intelligent ac-
tion.
The Board of Commercial Economy
is in the Munsey building, Washing-
ton, D. C.
Elliot H. Goodwin, Gen. Sec’y.
—_272 2s
Sidelights on Celery City and Envi-
rons.
Kalamazoo, July 10—The annual
conference of traveling representa-
tives of the Kalamazo Loose Leaf
Binder Co. will occur in this city July
13, 14 and 15, when more than thirty
of the company’s salesmen will gath-
er at the Hotel Rickman. The first
two days of the meeting will be de-
voted to business sessions, during
which there will be an exchange of
ideas and a campaign for the com-
ing year mapped -out. The last day
will be devoted to an outing at the
Gull Lake Country Club, when the
salesmen, office force and other em-
ployes will be guests of the company.
An extensive programme of sports
has been arranged, in which every-
one will participate. Among the
events will be a ball game between
teams made up from the sales force
and the factory employes. There
will be a picnic dinner at noon.
The Michigan State Telephone Co.
is experiencing great difficulty in sup-
plying its new subscribers in Kala-
mazoo. Practically all the wires on
the trunk lines have been taken and
before the many orders that have been
made can be filled, it will be neces-
sary to install more mains. The com-
pany for nearly two years has been
seeking to make the extensions, on
which it is planning to spend $100,000,
This work, however, is being delay-
ed by the shortage of materials.
E. A. Welch, of Kalamazoo who
served on the state of the order com-
mittee this year and attended the
recent meeting of the Supreme Coun-
cil of the United Commercial Travel-
ers of America, held in Columbus,
says he was very proud of the Mich-
igan representatives. Frank S. Ga-
niard, of Jackson, was presented with a
Past Supreme Counselor’s jewel and
Grand Counselor John A. Hach, of
Coldwater, acted like an old veteran
and made a very favorable impres-
sion. Wilbur Burns, of Grand Rap-
ids, was there with a maiden speech
which made delegates from other
states ask who he was. Several of
the boys called on Wilbur at his room
in the Chitturden Hotel one night
and, after presenting him with a very
important telegram, initiated him in-
to “Lom Council,’ Mike Howarn, of
Detroit, acting as spokesman. A. G.
MacEachron, of Detroit, also became
famous by making a speech in favor
of Dr. Taylor. Fred J. Moutier was
made chairman of the delegation, with
Sam Rindskoff as an understudy, The
reports of the different committees
showed the organization to be in fine
condition with the membership in-
creasing rapidly. George E. Hunt
was congratulated on the side for the
record he made as Supreme Coun-
selor.
Kalamazoo Council will hold _ its
regular meeting in the K. of P. hall
next Saturday evening and expects
a large attendance, as reports of great
interest will be presented at that
time. W. S. Cook.
—~++->——_
Bottom Facts From Booming Boyne
ity.
3oyne City, July 9—There has been
a change in the local managership
of the Michigan Trust Company, re-
ceiver for the W. H. White Co., F. ©.
3arden having taken the place of H.
W. Everest. Mr. Everest has made
many friends in the community in
the three years of his residence here.
The Chamber of Commerce, or,
rather, a goodly majority of the lo-
cal business men of the city, have
made arrangements for a re-organiza-
tion of the local body under the
euidance of the Wagner Organization
3ureau, of Detroit. Mr. Wagner will
this week take personal charge of the
work.
One of our local tradesmen is put-
ting into practice the methods of the
mail order people with very satis-
factory results to his business. [He
is telling the people what he has to
sell and how much it will cost them,
and his prices and services are right.
Boyne City is soon to lcse a very
strong man who has been closely
identified with all its civic activities
for the past five years. J. M. Glea-
son, who has been in charge of the
Presbyterian church, will take up army
Y. M. C. A. work in the near future.
Mr. Gleason has made a place for
himself here, not only in the church,
but out of it, not as pastor, but as a
great big whole souled man, with a
big M.
H. B. Sayles, who recently moved
his grocery stock into the Caplin
block, is making things very lively
around that previously quiet corner.
The writer cannot help thinking
that social conditions in Germany,
as referred to in your paragraph cci-
cerning women in your last week’s
issue, are precisely what our “ad-
vanced” feminists have been shriek-
ing for for the past ten years or long-
er: the “privilege” of working along
with the men in the same avocat ons:
the “privelege” of having childrei
without being tied to any man; the
“privilege” of the abolition of the
dual standard of morality. We won-
der how the actuality of the condit‘on
that the protected women of this
country have so fiercely foueht for
appeals to them. Maxy.
———_o.-2s
Late News From the Cereal City.
Battle Creek, July 10—H. G. Alden
and W. R. Alden, members of Battle
Creek Council, have entered into a
new business. They purchased the
Childs farm in Kalamazoo county, and
will convert it into a model dairy
farm. Success to you, boys.
Mail to Allentown, Pa. for the
ambulance boys is placed in separate
sacks from Battle Creek, saving for-
ty-eight hours time in delivery.
Mr. and Mrs, L. W. Dudley are the
proud parents of a baby girl.
The truck company which are com-
ing here with thirty-five Kelly-Spring-
field trucks to aid in hauling supplies
to the cantonment are not expected
here until Monday. They have to
come all the way from = Arizona.
These machines will be loaded on
flat cars and it is expected they will
be in service a few days after they
arrive here.
All members of Jackson, Hillsdale,
Battle Creek, Kalamazoo and Cold-
water Councils may lock for some
hard work and enjoyable time when
our Grand Counselor, John A. Hach,
eets his lines laid so he can pull them
with success. Come on, John, we are
all ready to help you make this year
the best ever.
Thanks to Grand Counselor Hach
for the report he gave us in the
Tradesman on the Supreme Council
meeting at Columbus.
John Q. Adams.
—_—_-+>—_-
Fortunate is the man who can elim-
inate the word revenge from his vo-
cabulary.
The Studebaker Collapse.
The selling organization of the
Studebaker Co. has fallen down. This
is admitted by those most closely in
touch with the actual conditions in
the company. It is reported that at
present the total number of unsold
cars is about 12,000, or between six
This
great
or seven. weeks’ production.
situation has developed
rapidity and it is only within the past
fortnight that the public
The action of the stock
with
became
aware of it.
on the New York Stock Exchange 1s
the result. During 1916 the company
earned 26.14 per cent. on the $30,000,-
000 common stock, and in 1915 earn:
ings were 27.46 per cent. But 1917
probably will show earnings barely
sufficient to cover the 7 per cent. re-
quirements on the $10,965,000 pre-
ferred and the 10 per cent. on the
common. It would not be surprising
if the board should suspend dividends
on the stock until the present period
of readjustment is passed. Floating
debt. which represents not only in-
ventory but accounts collectable ow-
ing on Government contracts, must
be reduced, and earnings may be re-
established before a dividend policy
can become assured, In some quar-
ters it is believed that dividends will
have to be suspended entirely, while
others take the position that a-reduc-
tion to at least 5 per cent. and prob-
In pro-
portion to its common stock assets
ably 4 per cent. is essential.
and in the ratio of working capital to
eross sales, the present dividend rate
is too high. Another serious situation
develops from the fact that the float-
ing debt has reached 30 per cent. of
the outstanding common stock.
—_2>+>—__—_
It is more profitable to run blank
space in your newspaper advertising
than to use copy that even borders on
the untruthfulness.
 
Have You Ordered
Vi THE NEW
1t@ CEREAL BEVERAGE
Write for our trial order plan
Petersen Beverage Co. Grand Rapids, Michigan
Auto Thief
Still Working in
Michigan
Sylvester Pheney, attorney
at Holly, had his Ford_auto-
mobile stolen July 3; George
A. Schable of Ann Arbor, his
Hudson automobile stolen; J.
E. Timberlin of Grand Ledge
had his Overland stolen July
4; A. Lenz of Bay county a
large Paige car stolen June 23;
Mrs. A. S. Miller of Pontiac,
had her Hudson car stolen on
June 26.
A reward of $125 is offered
by the Citizens’ Mutual Auto-
mobile Insurance Company of
Howell for the return of the
above automobiles.
 
 
 
 
 
 
MICHIGAN TRADESMAN
 
 
 
- — =
3 =
. =
= -
“> DRUGGISTS SUNDRIES
~
 
 
 
 
 
Michigan Board of Pharmacy.
President—Leonard A. Seltzer, De-
troit.
Secretary—Edwin T. Boden, Bay City.
Treasurer—George F. Snyder, Detroit.
Other Members—Herbert H. Hoffman,
Sandusky; Charles S. Koon, Muskegon.
 
Michigan State Pharmaceutical Asso-
ciation.
President—P. A. Snowman, Lapeer.
Secretary—F. J. Wheaton, Jackson.
Treasurer—E. E. Faulkner, Delton.
Next Annual Meeting—Detroit.
Michigan Pharmaceutical Travelers’ As-
sociation.
President—W. F. Griffith, Howell.
Secretary and Treasurer—Walter S.
Lawton, Grand Rapids.
 
 
Secret of Success in the Drug Busi-
ness.
Commercial pharmacy is the art of
determining the compatability of
brains with business; it is the modus
operandi whereby a deficit is trans-
formed into a surplus; it is the hocus
pocus in the business game which
enables the slave of long hours to
escape the sheriff or side-step the
suicide club at the first of every
month; it is the fairy godmother to
the ambitious youth of brains who
uses 99 per cent. of the axioms of
Wall Street to 1 per cent. of the high
explosive “profess” stuff crammed in-
to his thought chamber by good na-
tured and well meaning wise ones.
Times change and men, as well as
business methods, must adapt them-
selves to changed conditions. or
eventually find themselves in the dis-
cards. If you are not in step with
commercial advancement you will
soon discover yourself in the rear of
the business army, a conspicuous
member of the awkward squad. If
you desire a place on the firing line
you must learn to hit the bull’s eye.
There was a time when it was a cap-
ital offense in the cod of pharmaceuti-
cal ethics for a druggist to sell aught
but pill or plaster; now the druggist
who stands ace high in the reference
books of the United Agency, “who’s
who” is the live wire who sells every-
thing from toothpicks to threshing
machines. For years the druggists
drew about themselves the cloak of
assumed professionalism and came
near letting the department stores
and other competitors separate them
from their clabber. Necessity, the
Big Ben alarm of business, disturbed
their slumbers and to-day many of
them are beginnig to come into their
own. What is the use of emphasiz-
ing the need of more technical learn-
ing when we are putting less of it
into practice than ever before?
Ready-made prescriptions, freely pre-
scribed, compose 50 per cent. of those
on file in your prescription depart-
ment, 45 per cent. of the remainder
require no technical learning to dis-
pense. The pharmaceutical manu-
facturing houses are doing our com-
pound'ng; about the only real quali-
fication required is ability to draw
a cork gracefully and write a label
legibly. An expert in reading hand-
writing is a greater necessary adjunct
to the average prescription depart-
ment than is a pharmacist who can
figure percentage solutions. The spe-
cialty salesmen call on our physicians
showing more different products than
Heinz has pickles—and he is said.to
have fifty-seven and no two. alike.
So long as the pharmaceutical houses
are able to convince the physicians
that the goods they manufacture are
what their patients should have what’s
the use of pulling up stream? Why
not supply what they want and usé
the otherwise wasted energy in selling
a post auger, a gold watch or a flying
machine?
What the drug business needs is
more commercial education § rather
than more pharmaceutical education.
There are some people in the drug
business loaded down with technical
pharmaceutical knowledge until their
frail underpinning resembles the wish-
bone of a chicken, who could not dis-
tinguish a business proposition from
a circus poster. There are more “dis-
tinguished personages” in the scrap
heap of financial distress than there
are bacteria in a quart of swamp wa-
ter. The man who can look at his
books at the close of the day’s busi-
ness and view in detail every depart-
ment of his activities, learning wheth-
er he has made or lost money, is of
more importance and is a better guar-
anty for the future success of the drug
business and is rated higher in Dun
and Bradstreet than is the pharmacy
college “grad” who can tell you the
chemical reaction which takes place
when you treat snake eggs with
household ammonia.
The reason the retail drug business
is in the dry dock to-day is not be-
cause of the lack of technical educa-
tion but rather because they do not
know the everyday game of business:
In the commercial world the retail
druggists are classed along with pea-
nut venders and confectioners—it’s
the druggists’ fault they seem to be
perfectly satisfied with their classi-
fication. Nor is this a new condition,
for it existed the same during the
days of more strict professionalism.
They fail to endeavor to exert their
influence, if they have any in the com-
munity, for fear they may drive some
easily offended customer to _ their
competitor, they never take the time
to associate with men of big business
affairs and get from them the rudi-
mentary ideas’ of the business world.
They spend what spare time they may
have perusing the pages of scientific
 
lore rather than keeping posted on
the latest price changes.
I do not mean to discredit the pro-
fessional pharmacist; he has a very
useful and honorable sphere, but rare-
ly in connection with actual business
pursuits, the object is rather to em-
phasize that professional pharmacy
when not combined with commercial
knowledge is in most instances a mis-
erable failure.
It is well enough to have one man
around the establishment who can
write “PhG.” after his cognomen, It
adds “tone,” connects up the past with
present—and you might have occa-
sion to use his technical knowledge
once or twice a year. A man may
have the right to place after his name
as many letters as a centipede has
legs, but if he is not wise to the com-
mercial game he is a liability to your
business.
 
I employ a graduate in pharmacy
who can talk me ragged about chem-
ical “gim-cracks” that I am not on
speaking terms with, however, as
he is—it is not the “M. Ph.” he is
entitled to write after his name that
pulls down his pay check at the end
of each month and brings him a bonus
at the end of the year, but it is his
batting average in the commercial
game that makes him valuable to me
and to himself.
You can monkey with your test
tubes, crucibles and retorts until your
cadaverous face resembles old “Doc.”
Galen and you imagine you are an
exact likeness of the alchemist of old,
but if you do not hit the ball you will
hear the fateful words “you're out!”
“batter up,” and after the game is
over and you sit in the grey twilight
of old age your friends will have to
pass the hat around for you, and on
that eventful occasion when you re-
spond to life’s last curtain call your
wife will not have sufficient funds to
buy crepe for the door.
Chain stores succeed because they
are conducted by those who under-
stand the commercial game, by men
who may or may not be pharmacists,
in the generally accepted definition
of the term. They don’t care a rap
how many drops of digitalis it will
take to make a guinea pig have pleas-
ant dreams about his ancestors.
That’s good “high brow” stuff, but
when you go to talking “guinea pigs”
to the man of business affairs the
chances are he will refer you to the
packing house. What he wants is re-
sults—the coin.
In politics the average druggist is
a moral coward. Some broken-down
politician, who attempts to practice
law as a side line, can announce for
the legislature, drop into your pill
shop, call you “doc,” buy a 5-cent
cigar and vote the whole store for
him. You fall for his game, rathen
than have the grit in your crop to
look him square in the face and tell
him of the reforms the druggists are
demanding, and tell him if he can’t
give you a square deal and support
what you want you will fight him un-
til hell freezes over.
The secret of success is industry
and a thorough knowledge of every
detail of your business. Keep an eye
out for all the leaks—‘‘a small leak
July 11, 1917
can sink a great ship;” small savings
will in time make large accumula-
tions; taking discounts is more prof-
itable than paying interest; a business
kept going by schemes and premium
devices is already . bankrupt but
doesn’t know it; time spent in culti-
vating the good will of traveling men,
representing legitimate lines, is bread
cast upon the water, never be too
busy to be other than polite to them,
you will find they can give many good
ideas about things other than the
lines they sell. The jobber is your
best commercial friend, if you act
square and honest with him, if you
are reasonable in your demands and
dependable in your transactions, you
will find it seldom indeed when he
turns a deaf ear in your hour of need
Endeavor to accumulate enough to
plant a little coin outside in legitimate
business enterprises paying sure divi-
dends; avoid speculation and get-rich
schemes as you would yellow fever;
form good business and banking con-
nections; be cautious but aggressive:
get in the game with both eyes open
and the right determination and you
will win. Walter D. Adams.
—_»>-.____
The man who is thoroughly imbu-
ed with the idea that a public office
is a private snap doesn’t believe in
investigating committees.
 
Criterion
WALL PAPERS
PAINTS
WINOOW SHADES
HEYSTEK & CANFIELD CO.
GRAND RAPIDS, MICH.
 
 
OFFICE OUTFITTERS
LOOSE LEAF SPECIALISTS
 
237-239 Pearl St. (near the bridge) Graad Rapiés, Mich
Se
Paes y
 
 
 
 
   
  
It’s Pure, That’s Sure
 
 
Piper Ice Cream Co.
Kalamazoo, Mich.
   
   
  
ItsGood
Fors You
   
SL
Paris .
Green
Labels
The Paris Green season is at
hand and those dealers who
break bulk must label their
packages according to law.
We are prepared to furnish
labels which meet the require-
ments of the law, as follows:
00 labels, 25 cents
200 labels, 40 cents
500 labels, 75 cents
1000 labels, $1.00
Labels sent postage prepaid
where cash accompanies or-
der. Orders can be sent
through any jobbing house at
the Grand Rapids market.
 
ANNONA EAR
 
  
Tradesman
Company
Grand Rapids, Mich. =
U0
       
 
7? my
 
 
 
 
me
a tO.
 
 
é o%
July 11, 1917
MICHIGAN TRADESMAN
 
 
 
 
 
 
 
 
27
Some Little Things That Count Thi i i
: lis druggist had a store in an WHOLESALE DRUG PRIC
A druggist once met a friend in a apartment house located in a nice up- . RICE CURRENT
hotel lobby. The friend wanted to town neighborhood. He _ watched Priccs quoted are nominal, based on market the day ot issue
do some telephoning and was waiting telephone business closely to see how Acide @ubebs €60@6 1% Capsicum oi &
3 : su So eco s 0G SEPSICUM $< 6.4.4. @1 5!
for a chance at the telephone booth. things would go, and soon found that Borie (Powd.) 17@ 25 ore, weeeeees 1 os 00 Cardamon ...... @1 75
ie : a to rds ‘ a or
Others were waiting, too. There people would come for long dis- ps loca aoa . no = ok. puss i seed i oo bar >
were five or six in line and the booth tances, past two or three other drug Citric ......... .-. 86@ 90 re pores eon 20 Cinchona ...... @1 95
. . ‘ : intic 21/ Fr ee ‘olchic a
was doing a brisk business. The — stores, just to use his booths. oo ee +ae 15 Lard, extra .... 1 90@2 00 Ciiebe 0) al 80
druggist called his friend’s attention “Tt’s a little kink in human nature Oxalic ........-.- 60@ 70 Lard, Ne E+. 1 GIS (Risitals -...... @1 10
to a desk telephone ae te oe Sulphuric ...... 8%4@ 5 vender Flow. 6 50@6 75 Gentian ........ @1 15
ephone near at hand. worth remembering,” he used to say. ‘Tartaric ...... 4 Gea co LAventer. Gar’n 1 25@1 40 Ginger .......... @1 55
“You can cut in there and save The commissions derived probably Ammonia icca. boiled oa, ei 3 Gua ‘ies 6 Ue
time,” he suggested. did not amount to very much. Stifl, Water. 26 des. .. 8%@ 16 Linseed, bid less 1 27@4 32 lodine .......... @2 10
4 : Water, 18 deg. .. 6 @ 9 J.inseed, raw, bbl. @111 Iodine, Colorless @?
His friend shook his head. all these little items count up. The Water, 14 deg. -. 5 @ 8 Linseel, rw. less 1 26@1 31 Iron, clo. Nite @l a
es ce, : a : ae es IC Carbonate ..... 14 @ 16 Mustard, true, oz. @2 00° Ki Ce a ae
“No,” said he, “this is an impor- ™in point, however, lies in getting Chloride ........ 95 @ %5 Mustard, artifil ox. @225 Myrrh ...°.2777" aS
tant matter and there are too many people into your store. They are al- Gilecme eotetaes wasaes . = Nux Vomica ... @1 25
: : [ ae : : a ive, pure .... 3 00@4 5 Opi oon ao 0
people standing around to suit me. Most sure to buy other things. They Copaiba ....... 1 40@1 65 Olive, Malaga, Oulani Camph. aoe
I may not be overheard by anyone advertise your store for you. They oe tore an “< 7 a 215@2 25 Opium, Deodorz’d @9 00
who can use the information, but I bring in strangers now and_ then. Peru .....seeee, 5 50@5 75 preen 11... a 15@2 25 Rhubarb <....... @1 05
prefer to take no chances. I'll wait They help to make your place of busi- TOM --+++++++++ oor oo ee . “— ac Paints
: : - Barks ; : , qs «6 Lea “e , > 48
nes ‘ L sead, reé (
fae a heath” . s busy and prosperous. Oc Ga dies) 250 30 aa. com’l : wie 5 rae roe ey 13 4@13%
Then the druggist got into conver- pony i. permanent rae ps - Ue Gua’ Me) 300 10% Peppermint ..., 3 50@3 75 Head, wiite oil 13 @13%
: : : annexed. roposition that wi raw Rose, pure .. 26 00@28 00 Ochre, yellow bbl. @ 1%
sation with the operator in charge peor : Sassafras (pow. 35c) @ 30 posemary Flows 1 50@1 75 Ochre, yellow less 2 32 7
and picked up some valuable point- abou Gast allice Grae ctores ee ne 2 Semcaleand, Bae vedi ae :
ers cially worth considering. This is a j © = a T, we eeee sees "16 50@16 75 Hed Venet'n bbl. ing 4
. : : S Sassafras, true 150@175 Red Venet’n less 1%@ 5
“They come for blocks,” explained feat not easily performed. In build- exibed errles oo@1 10 ‘Sassafras. artifi’!) 50@ 60 Vermillion, Amer. 25@ 30
the operator, “to use ee ‘it ones » ing up a successful business it is not Fish Be 5 @ 2 a. 8 : ea - woe vee ae :
i s a : e SPEFM .cccccscee ( GB ewe weees 4 @
“Why is that?” always necessary to introduce some ee gS er Z Wansy ...+--.-- 350@3 75 L. H. P. Prepd. 2 15@2 25
es sia. have hocths” startling or spectacular scheme. It Gktracts oe Mae ta Miscellaneous
ss Garned th i is the little things that count, the plain Licorice ......... 58@ 55 Barycntne. less ae. & Acétanalid ....._. 65@ 72
e ‘ C 1 ‘ : : icoric are 5@ / 3 2 fs
ad ee ; pen tae Over a «6Ulordinary things of everyday ‘life. Licorice: powdered 85@ 90 erinicskrcen: aon Alum ............ 10@ 12
page eet ea the time his friend had Something to add to comfort or serv- Flowers birch .....-.- sear “im, pondered sae
Haiseee Was reacy to take action. He -.. ome apparently insienificant STM +---->----->: @3 00 oe. = ; oa 7 ground ........ 12@ 15
went straight to the telephone com- ie a ie ' Chamomile (Ger.) 75@1 00 Wesnee a... Metts lu. Sunet
fay oad 1 1 point, may bring dozens of people to Chamomile Rom. 2 00@2 20 Ormweog w... = ous trate ...... -«- 3 60@8 70
y ane S . . JOorax xt:
: y . 4 pe Satay ei a, your store. To get them coming your Gums ee ee nas os Panes Sabine -
wo booths placed in his store. e De we : ae Acacia, Ist ...... ¢o er - powdered ...... lu@ 15
had been operating a public teleph way is what you want. If you can ‘acacia, and -.... @ Gi Bichromate ------ 5@ 60 Cantharades po 2 00@6 00
: Ral e2P elephone set them into the store you are pret- Acacia, Sorts .... 30@ 35 Bromide ....---- tee  calnuel 2 56@2 6
on commission, but without a booth. Acacia, powdered 4ug oy Carbonate ..... 1 Gomes 3S oa a Ge
' 11 tl goods. So kee : a
Wt bogie. eee aity Gdctalled All ty sure to sell them goods. 50 Keep aloes (Barb. Pow) 30@ 40 powdered ...... “ pe Capsicum ....... 35@ 40
: d ae ; : ni aol your eyes open and study human na- a (See, Powe 60) 25 pa nial a ae we ™ Coriige ....54., 6 50W7 00
y y ‘ . oes oc ow. 6 Di oe , eee s 3
ne vertising — iruggist did was ture, There are many little things ‘Asafoetida, ) @2 25 DOW: || ..2...5. %@ sq Cass Bude -..... @ 40
to place a sign outside. Otherwise ae cout Anudactide Scud Cyanide ......--> ‘ sana c Cleaves ........4,. 35@ 40
the booths advertised themselves. In ee é Pure ......005. @2 50 aoa Os 2 oe Sreraren 6@ 8%
a short time business in the telephone Wealth and happiness are not al- ng la 104@1 07 prussiate, yellow qi Viet Precpie ie»
: ' : Guaiag) 6.005005... 45@ 50 prussiate, red @3 60 Chloroform ...... 77@_ 87
line had just about trebled. ways on speaking terms.  oigate oe @ ae Sulpliate .-....-..- q 6 2. tiydrate 1 y2q@2 124
ee. i l ~OC@INE ........ 9 15@9
i i .. &@ 80 Roots Gon. 5 oO : we 70
YITH ..sseseeeee @ 40 Ajkanet ........ 2 00@2 10 Corks, list, less 55%
Myrrh, powdered @ _ 50 Bod. powdered 20@ 25 Cepperas, bi. .... @ 2
: Opium ....... 35 00@35 20 Calamus .......- 50@8 50 LYPberas, less 24@ i
ae powd 35 00@35 20 Elecampane, pwd. 15@ 20 Cute ee .: 4@ 16
a ae. 35 To a Guus, wee 46 6 SU ee - ao a0
Moa ees os 5 Gi , African, nis alte oU@ do
ial Bleached ae 95 rae 20@ 25 pha ata Woes ae 55@ 60
Tragacanth .... 2 50@3 00 Ginger, Jamaica ..30@ 35 Se acsse _ .3@ 6
aoe powder 250 Ginger. Jamaica, Fain chil vonee 3 75@4 00
urpentine ...... 10 16 powdered 22q@ 30 Minery, all Nos. ow 10
@:¢' e620 ¢ Rp 3 i or ‘ 7 2
insecticides ee ee 3 es - Fa gaits, bbls, *“¢ Bi,
D ee as 23@ 3 fae a ". 35@ 40 a Salts, less 6@ 10
rugs Blue Vitriol a “149 12 Licorice, powd. 30@ 40 ao vesseseess 1 25@1 50
Blue Vitriol, less 13@ 20 Orris, powdered 30@ 36 Wiake’ White... 16 38
° ere Poke, powdere ae : eS :
Suoadries a RAO cee ces 78@1 00 a
1 powdered ....... 38@ 45 Rhubarb, powd. ue 25 felatine ....... 1 65@1 7%
' pare Powder ---» 40@ 60 Rosinweed, powd. 265 30 Glassware, full cs. b8%
ead, Arsenate .. 14@ 30 §Sarsaparilla, Hond. Glassware, less 60%
Oll ay oods Lime and Sulphur poi 8 Seana i 7 go Glauber Salts, bbl @ 1%
pean wer -- 1G 75 sarseperiie Mexican |, Give, Brown ..... 20@ 25
eceee o ground Cec uecc es 35 e, r eceee 5¢ 2
Books Be 5.6 esses; 35@ 40 Glue, Brown Grd. 25@ 39
. ns Ice Cream Squills, powdered 4 65 Glue, W hite .. 30@ 35
n iper Ice Cream Co., Tumeric, powd. 13@ 20 Glue, White Grd. 30@ 35
Stationery in va g or -- feo sO 60
Bulk Special Flavored 90 Seeds RAGED caceseses
‘ Firiek, Piatt _......... 25 Amise .......--- 35@ 40 Iodine ...... wees 4 50@4 60
Sporting Goods Briek, Mancy .......... 30 Anise, powdered... “= . lodoform ceca: 5 68@5 70
ir oes 0 vead, Acetate ....21@ 25
Leaves Ganary ......-.. 10@ 15 Lycopdium ..... @2 00
Soda Fountains and Fixtures Bucky powdered , ag as oan se + as a Maee ............. 85@ 90
» wdere ardamon ...... Mace, powdered .. 95@1 00
Sage, bulk ....... 67@ 70 Celery (Powd. 50) 38@ 45 Menthol ....... 4 ey 50
aaa. 4s ieee ae ae 2 Counce Be pe ia Morphine 13 00@13 65
age, powdered .. 565@ 60 £Diill ...... setaceee . Nux Vomica .... 22 30
é ‘ : Senna, Alex ..... W@ 75 (enmell ....