od iz. ll- ID, mn: -{<" Thirty-Fifth Year GRAND RAPIDS NOTICE TO READER. When you finish reading this magazine place a one cent stamp on this ft! ij} f j yn notice, hand same to any postal employee and it will be placed in the hands of our soldiers ¥ Hh | | J wh, or sailors at the front. No wrapping, no address. A. S. Burleson, Postmaster General.?i ‘ ’ ’ p Number 1782 ANS PERO OES SW NN oe) IN og YE IAN V, ©) Sy SY aw , J C aN SOW , C y G v2 \\) (a . 5 Oe NRAZO TIO AR ED AAO TVET PLAC LL : S, @ (G nH Cf °C Was me as AN eG PSs Sy ey ms we m acy, CELE. 8 SCY, AS eS Rt NEVE RE MZ Wwe 8 CSPUBLISHED WEEKLY ¥ 7 SC be TRADESMAN COMPANY, PUBLISHERS) YASS § DOG SI ZEA SS TESCO PEI EASIER WN IFAS ¢ =} 3 é GRAND RAPIDS, WEDNESDAY, NOVEMBER 14, 1917 The Finding of Old Glory When the day came that our revolutionary fathers needed to design a flag for the new Nation ' of their heroic founding, they had but to lift their eyes to the heavens to find the banner of their faith and pride. In the glowing West, in the burning clouds of a sunset sky—streaming across the wide horizon alternate bands of flame and mist—they saw the symbol of their own fair dreams, mystic, mighty, and baffling. : And as they looked, there came a sudden rending of the fleecy mass by a wind of Liberty’s own sending, and through the monster rift thus made, they then beheld a. patch of azure sky set i ? thick with silver stars. The stars—the stripes—the blue—Old Glory, blazoned in beauty across the wonder of God’s great heaven, for all the world to see. It is our Flag—God make us worthy of it. Anne Rankin. We fight not only to protect ourselves, but to bring nearer the day when justice, and honor, and fair dealing between nation and nation, and man and man shall exist through all the conti- nents. We love life, but there are things we love even more than life, and we feel that we are loyal to all.that is highest in America’s past,, when we . act on the belief that those only are fit to live, who are not afraid to die. Theodore Roosevelt. PREPARE EARLY For the Holidays This Year Get your FANCY CHRISTMAS PACKAGES ordered without delay. There is certain to be a shortage this season on account of labor conditions, so buy now and be safe. Two Large Complete Lines Lowney’s Fancy Package Putnam’s Fancy Package Chocolates Putnam Factory, Grand Rapids, Michigan DETROIT SERVICE wd INDEPENDENT telephones’ in Detroit may be reached direct from your Citizens Telephone. ee a eS (sell TELEPHONE SU yy Copper Metallic Long Distance Cir- cuits Connect with 250,000 Telephones in the State. Citizens Telephone Company You Should Carry All Franklin Package Sugars Women who get used to buying Granulated Sugar from you. in neat Franklin Packages will prefer to buy Dainty Lumps, Powdered and They like the clean, strong packages that will not burst in the market basket or cupboard as will-a thin Confectioners Sugars in the same Way. paper bag. It will pay you to sell ALL your sugar in the time-saving Franklin Packages. “A Franklin Sugar for every use”? Cartons packed in 24, 48, 6O and 120 Ib. con- tainers according to grade Cotton bags of granulated sugar packed in 100 Ib. sacks and in barrels Made from Sugar Cane The Franklin Sugar Refining Company PHILADELPHIA asc weary Ni eo) } Sette ONY 4 Each and every one of the 117,000 | mf Ceresota Flour Made from Spring Wheat at Minneapolis, Minn. Judson Grocer Co. The Pure Foods House Distributors GRAND RAPIDS, MICHIGAN Carried Home by a Patriot Reports on results of the adoption of the recommendations, cov- ering the curtailing of deliveries, minimizing returned goods and C. O. D: privileges, that men may be released for service on the call of the Government without unfortunate results to the merchant, have been extremely pleasing, showing that practically every live city and every State is pretty well lined up and endeavoring to carry out the wishes of the Government as closely as possible. In view of the demand from every section of the country for a universally adopted STICKER, the Tradesman Company hereby recom- mends that every merchant immediately adopt for use on all “Take With” purchases a sticker reading as follows: CARRIED HOME FROM (Merchant's Name Here) BY A PATRIOT | These stickers can be supplied by us on the following basis, properly imprinted in the center: 4,006...) $1.76 2.000..............1.. 3.00 6000-2... 4.75 10,000-..-.....-........ 6.75 This is a good way to start the co-operative and enthusiastic spirit of carrying home all possible purchases. It is now a certainty that every man, woman and child will feel it a matter of pride to be’ seen with a bundle having one of these stickers attached to it. Be one of the first to use these stickers. ‘Tradesman. Company Grand Rapids Michigan “e a : > « < Pir 4 J ar ‘ 4 N OF e . . i» “e ‘ ° a ’ Thirty-Fifth Year SPECIAL FEATURES. e The Public Be Pleased. 4. News of the Business World. 5. Grocery and Produce Market. 8. Editorial. 10. Shoes. 12. Financial. 16. Dry Goods. 18. Butter, Eggs and Provisions. 20. Hardware. 22. Woman’s World. 24. The Commercial 26. Drugs. 27. Drug Price Current. 28. Grocery Price Current. 30. New Canned Food Prices. Si, Business wer Traveler. THE HALTING TENDENCY. From now on, it is expected that shown in the inflated marked results will be campaign against prices for certain foodstuffs, and that this will tend to keep down the rising cost of living. Already, in the case of some of the foods, recessions have been fore- Middle West where the great packing houses are. It seems ed, especially in the absoiutely assured that much lareer drops in prices are to come because they are warranted by conditions, and that they would have come before had not a lot of food products been corner- ed. How much further the plan is to be carried) of focim@ producers to content themselves with a moderate profit closer and of bringing consumers into relations to them, is yet to be determined. It seems reasonable to believe that, if profiteering is restrained as to foods, it will later on have to cease as to other essentials This will, legislation. Al reduce great measure. affirmative efforts to however, require successful result in prices are bound to increased business. For the time being, in many lines, trade is a little halting on the part, of consumers. Still, busi- i ness on the whole and taking the coun- try in its entirety, has been quite grati- fying. Some of this is doubtless due to the fact that retail prices have not yet been moved up to a parity with those in the primary markets. Tt would that buying by retailers is due to the re- seem, also, some of the lessened luctance of the sellers, who are watch- ing credits closely and are likewise a little keen as to collections. CRUSHING PUNISHMENT. The feature of the war which appears to concern the merchants and manufac- that they that for the next hundred years turers of Germany most ts realize their country will be an outcast, detested and spurned by every decent person in the world. This is what may be called the increasing moral isolation of Ger- She _ feels family of nations. herself outside the At first, many. the general condemnation of the outside world was received with indifference or scorn. Rut slowly its deep significance has come to be felt. Lord Milner said that ever larger not long ago number of sen- sitive Germans were feeling most keen- (A303 GRAND RAPIDS, WEDNESDAY, had and most ly the moral barriers which been erected between their country other civilized nations. There is more than hurt pride. It has a most practical side. im it How can industrial and exporting Germany ever hope tO Fect- perate, or to recover anything like her old commercial position, if a settled animosity stands everywhere and_ for years in the way of her trade? To be regarded as thought tions- beyond the pale, to be of as outside the family of na- this is the thing which cannot be endured. And in all the political agita- tion astin iil there is now Germany obvious a desire to bring about changes in the government of a sort to convince that the escape from a other peoples German people moral isola- which is the most crushing of pun- desires to tion ishments. CONSERVING LABOR. A very convincing appeal was issued the other day by one of the department stores of the city, asking the public to help in conserving labor in accord- ance with the suggestions of the Com- Joard of the Council National Defense. mercial Economy Two things were emphasized. These are to return as few articles as possible and to carry away small articles after purchasing them. Other hints in the same direction were requests to avoid special deliveries and shop early in the day. The sugges- tions are all sensible and, even under ordinary circumstances, ought to com- mend themselves. A universal adoption of them would reduce very materially the cost of doing business, and thus en- able stores to sell goeds on a smaller margin of profit. In the present cam- paign for economy the suggestions gain an added force. But, entirely aside from this, is the matter of conserving man power. Men are urgently needed, not only as soldiers and sailors, but just as much to make the munitions of war. the clothing and other equipment of the and for the production and food There is plenty of employment forces, transportation of and other sup- plies. for all who can be spared from unnec- essary labor. So the appeal of the mer- chants is to the patriotism of their pa- bulk of Hitherto the stores have vied with one trons, the whom are women. another in rendering all kinds of extra service to their customers, with the re- sult that the latter have come to expect too much. Tt remains to be seen wheth- er or not they will cheerfully conform to the new order of things, especially when convinced that such conduct. will help to win the war and bring on peace more quickly. SD There’s no law compelling a mer- chant to advertise—except the law of business success. f THE TWO PRICE SYSTEM. The recent action of the Government, in ruling that consumers who buy bread at retail stores, pay for it at the time of purchase and carry it home with them, loaf shall be charged only 1 profit, cent per marks the beginning of a two price system which should prevail in every store in the land. No one can successfully deny the statement that the extra expense involved in conducting a credit business and maintaining a de- livery system entails a heavy tax on the merchant. He, in turn, passes on this item of expense to the consumer in the price he charges Under the credit customer for his goods. existing conditions, for merchandise than the This amounts to the same thing as penalizing the customer pays no more cash customer. who pays as he buys and carries his purchases home with having them charged and delivered by him, instead of the merchant, as the other class of cus- tomers do. The Tradesman has always maintain- ed that the cash customer should not be under the present system of conducting retail Instead discriminated against, as he is husiness. paying full prices for goods, which include the items of book-keeping, collection costs, losses from bad accounts and delivery ex- pense, he should be given credit for these items, because by paying for and carrying home his purchases, he en- ables the merchant to avoid these ex- penses, so far as he is concerned, and should le given the benefit of such saving. has frequently been shown by facts and figures, the entitled to at least 5 per cent. lower prices than the other class. eash and carry customer 1s It is a matter of profound satisfaction to the Tradesman that Mr. his associates, Hoover and who include some of the most expert merchandisers in the coun- idea entitled to especial consideration and that they have ruled accordingly. Their ruling well be precedent by the trade and made ardent advocates of the that the cash try, ape customer is may taken as a to cover other transac- tions over the counter besides bread. FROM GASOLINE TO GUNS. Only a heginning has been made in and the preparations for the defense of Democ- the processes of conservation racy by our Government, and its officials are going forward vigorously with further steps. The restraints in the of food that have been out on our people matter and other necessaries ot life thus far are trivial so far as concerns their health and comfort. More are com- ing. Naturally, the of the con- been fixed on It is a shining mark. the emblem and demonstrator of eves servation experts have the automobile. Tt ts prosperity, comfort and convenience of the famity and the one thing above all GRAN TA CAI pI WAG Li dR AR i DESMAN NOVEMBER 14, 1917 Number 1782 others which in recent years has differ- from the well- to-do and the rick. In its use there 1s, entiated the poor man unquestionably, a great waste, although more and more its utilities have been shown. There is enough in the curtail- for the mense amounts of money and providing ment of its use saving of im- the Government with means for carry- ing on its war activities. It has been thought that the Government would soon restrict the use of gasoline in that spring, but of more imme- pleasure cars, and likely will be done before diate practical benefit will be an order by the board that the production of passenger cars shall be war industries reduced at least 40 per cent. if that order shall go into effect. It does not yet appear that this step has been taken and a suggestion of the manufacturers is that a beginning be made by reducing the output 15 per cent. It is proposed that the shops, as fast busi- as they dismiss their automobile ress, shall he converted into munitions factories or producers of other equip- ment needed by the Such | a change is quantities Government. needed. Great ee s of steel would thus be released for use in making munitions and labor now em- ployed in avenues of little value to the ermy or the navy would become available. There is no danger of hard- ship by throwing automobile employes eut of work for shortage of labor all around is one of the crying evils of the times. It is a pity to have another pound of steel go into these pleasure carriages when the Government cannot chtain an adequate supply, when rail- roads are needing cars and vessels are going to the bottcm of the sea hecause there are not enough destroyers to pro- tect them from the submarines. In Eneland the use of passenger ceased. As the the same may be autos has nearly war goes on true of this country and that not a long time hence. ee The Mayor cf Portland, Ore., under- method of collecting an audience for a Loan He turned in a fire alarm at the point nearest the meet- took an unusual and risky Liberty mass meeting. ing-place, and two fire companies promptly came clanging through the city, followed by crows of hurried and Fire Chief Dowell raced up in his hig red car. of the where the fire was supposed to be, and excited people. Firemen swarm- hie building ed up the escapes every one keenly awaited some thrills. Thereupon Mayor Baker, with Gover- nor Withycombe at his side, climbed to a due eminence and firemen and crowd of the real object of the gathering, a band of nearly one hundred pieces assisting in keeping it together Oregon reached and passed her mini- mum quota for the loan, informed the Tt was at this meeting that Pickings Picked Up in the Windy City. Chicago, Nov. 12—Chicago voters got through their election of Nov. 6 with- out the report of one crooked deal. According to reports this is something unusual for this city, and was, no doubt, appreciated by the majority of the popu- lation. London No. 2. Chicago was visited last Thursday, Friday and Saturday with one of the heaviest fogs in the history of the city. It was so severe that street lights and automobile head- lights were most useless. Every prom- inent corner in the city was a solid congestion of traffic, moving not to exceed five miles an hour. Old in- habitants of the city say that they never saw the likes of it before. Anyone visiting the city at this time will see thousands of Chicago women carrying their knitting bags. This goes to show that the boys at the front are being remembered by the mothers, wives, sisters and sweethearts. One of the great loyal and patriotic arguments now being given considerable publicity is the following: On street cars, elevat- ed lines, suburban trains, where they are the least bit crowded, and there is a woman standing with a knitting bag, she is immediately given a seat. This is the talk of the town. By doing this, even if it is only a matter of ten min- utes, this gives the person knitting just that much time to finish the garment. This little courtesy should be given wide publicity throughout the land. Dining the jackies is what one sees in all the daily papers published in Chi- cago to-day. This call has been sent out to the public, asking them to notify the daily papers they will be willing to invite one or more of the boys from the Great Lakes Naval Training Sta- tion to enjoy a Thanksgiving dinner. The commander of the Station has agreed to co-operate. There will be on relief that day some 5,000 jackies and if any person will send their name and address, the directions as to how to get to their home, this will be turned over to the commander and passed on to one of the boys. This will be a very fine move on account of some of the boys being a great many miles away from home and not being able to enjoy a Thanksgiving dinner in their own home. Chicago has dedicated one more park to its great boulevard and park svs- tem, known as California park. This park extends from Be'mont avenue on the North to the citv limits, and from Western avenue West. Chicago is doing itself proud toward the Y. M. C. A. war work fund. The largest subscription was that of Mor- ris & Co. $25.000. Ninety-three thous- and dollars has been subscribed already. One of the most important questions discussed to-day among the insurance companies in Chicago is that pertaining to the motor car theft hazard. This matter has come to such a pass that the insurance companies are consider- ing verv seriously of makine the insur- ance a 50-50 proposition comnelling the owners to stand half the toss: that is, if a car is insured at say $1,000, the owner of same would only be allowed $500. This would apply to all classes of insurance on automobiles. Land has been purchased for the new Bunte Brothers’ factory. It comprises fourteen acres on both sides of Frank- lin boulevard, and extends from the tracks of the Chicago & Northwestern Railway on the South to Ohio street on the North and from Spaulding ave- nue on the East to Homan avenue on the West. Upon this site Bunte Broth- ers, manufacturers of chocolate cocoa, confections and cough drops, will con- struct a huge plant to cost ultimately $1,500,000. Engineers are now at work upon the plans for the buildings and it is expected that construction will be commenced within a very. short time. This will be, when competed, the largest and most modern factory of its king in MICHIGAN TRADESMAN the world. The architect has not yet been selected. The company is going into the matter upon a much more ex- tensive basis than usual. Its efforts are being directed not only to the construc- tion of the best type of buudings, but with a view to the most economical, rapid and sanitary methods of produc- tion. The company now gives employ- ment to more than 1,200 people and its output for this year will exceed $3,- 000,000. This production will be quad- rupied as soon as the new plant is completed, when it is estimated that employment will be given approximately 5,000 people in the next few years, The employes are well paid and the estab- lishment of this large industry at that location means much for the future development and growth of that part of the city. The site was decided upon after a thorough canvass of the con- ditions prevailing in Chicago. It is con- sidered ideal from a viewpoint of clean- liness, transportation, labor and distri- bution, and also from an advertising viewpoint, as it is on both sides of a boulevard. A large percentage of the company’s production is distributed in Chicago and the location is especially desirable from that viewpoint. Bunte Brothers is one of the oldest and most successful institutions in Chicago, hav- ing been established forty-one years ago. The growth has been substantial, each year showing a greater volume of busi- ness. This is the fourth time which the company will have moved to pro- vide larger quarters. in order to meet the growing demand for its output. The Hotpoint Electric Heating Co., manufacturer of electrical appliances, with a plant at Ogden avenue and Twenty-second street, contemplates the construction of a factory to cost about $250,000, the location of the site of the proposed plant not being disclosed. It is understood the company will prob- ably make arrangements to build next spring. The Greenebaum Sons Bank & Trust Co. has negotiated a bond issue loan of $400,000, maturing serially in two to ten years, at 6 per cent., to Oscar F. Maver & Bros., packers, secured upon their property, northeast corner Sedg- wick street and Beethoven place, com- prising 81,350 square feet of land and improved with nine brick and stone buildings. The land and buildings and equipment are valued at $1,000 000, it is estimated. The loan is payable at the rate of $25000 annually for the second, third, fourth and fifth years; $30,000 in six years, $40,000 in seven, eight and nine years and $150.000 in ten years. The trust deeds provides for a monthly deposit with the bank to assure the pay- ments of interest and principal. This is one of the most important loans of its kind negotiated in Chicago this year. It is evidence that there is no difficulty for well-established and successful en- terprises to obtain long-time real estate loans in this market. The total subscriptions of members of the poultry, butter and egg trade here to the second Liberty Loan amounted to more than $300,000. The speciai trade committee appointed to se!l bonds and give assistance to other salesmen working in the trade was busy up until the final hour, in order to make this excellent showing, and a great deal of credit is due to the members of the committee for their hard and unselfish work. The Fox River Butter Company and the Blue Valley Creamery Company sub- scribed $75,000 each. The fruit and vegetable dealers of the city, who con- ducted an independent campaign, bought $200,000 worth of bonds, thus making the total subscription from the trade a cool half million. The prices fixed by the Food Ad- ministration as being reasonable for butter are causing some dissatisfaction among wholesale dealers, owing to the fact that only 3 cents is allowed for prints. .The whoesalers declare that this just covers the cost of handling, and leaves no room for profit. The 2 cent margin to retailers over the whole- sale price on tubs has not caused any particular comment. Oscar Olson, of Merrill & Eldridge, has been appointed secretary of the lo- cal committee which is looking after the campaign to teach consumers the value of cold storage goods. Henry Yepsen, of Marsh L. Brown, is chairman of the committee. Genuine progress is being made in the campaign, which is to in- clude not only eggs, but all storage goods. On account of the heavy hold- ing of eggs in storage it is probable that for the present the campaign will concern itself much with eggs. The T. Wilce Co. has purchased from Edwina May Van Anden of Islip, N. Y., and Mrs. Eva R. Wilce of Ames, Ta., their interests in the lumber yard prop- erty at Throop and Twenty-first streets, for $50,000. Mrs. Wilce is to receive an annuity of $2,500 a year during her life while she remains unmarried. Sidney O. Blair, of E. B. Millar & Co., has purchased from John Kreiten- stein the handsome eight-room brick three-story residence, 5135 Woodlawn avenue, 46x 178. reported price $26,000. The house, which was built two years ago, is of the Colonial stvle. contains two baths and a sun parlor, with a garage in the rear. : Charles W. Reattoir. —_—_> 2 ______ Another Chain Store System in Trouble. Another bright hope of the reform- er has gone on the rocks, and that one of the few which had given some hope of possessing elements of permanent success. The All-Package Grocery Stores is in the hands of the receiv- ers. Just how deeply involved the concern is, cannot yet be ascertained, but the receivers expect to make a statement in a few days. The receivership was granted by Judge Augustus N. Hand on com- plaint of Isaac Baschkoff, a_ stock- holder, in which he alleged that the company’s assets were liable to dis- sipation and that it has been run- ning at a loss for a long time, Judge Hand designated H. Snowden Mar- shall, former United States Attorney, and Herbert A. Emerson as receivers to take over and continue the busi- ness. Through its attorney, Frank M. Tichenor, the concern consented to the receivership. The All-Package Grocery {Stores Co. has attracted much attention in the trade by reason of its systematic organization and its ability heretofore to finance its own operations without recourse to the customary profession- al backing of banking interests. It maintained its own corps of stock salesmen and boasted that it secured ample capital from small investors at far less cost than most of the ef- forts of chain store establishments. Besides, the company had definite ideas as to economic management. It worked from a fixed plan of “unit,” in which a unit was to comprise a wholesale central station and approxi- mately 125 retail stores. November 14, 1917 It built up such a chain in this city, with an especially efficient packaging plant at the Bush Terminal stores, and retail stores of uniform type and management in all the boroughs of the city—about 125 in number. It established weekly “schools” for its clerks and employed many schemes which appeared promising of real economies. Its prices were not ma- terially lower than those of other well conducted stores, save on its own brands, on which it was able to un- derseli most of the “independent” stores. Chains have been less easily met in the competitive field. The cash and carry system generally pre- vailed, although latterly the company has had handcart delivery in some sections. The chief comment in trade circles has been that the company seemed rather persistent in the continuance of stock sales, and curiosity has been expressed how long the capitalizing process would be necessary. It is said in some quarters that the recent difficulty in selling stock, with so many attractive ways for the small investor to use his money, led to a lack of capital, especially in the face of the company’s need for ready cap- ital to float its second unit of stores in Chicago. The company claimed six months ago to be on a dividend-pay- ing basis in New York, but doubts of this have been expressed, based on trade observation of the apparent bus- iness being done in the stores. How- ever, whenever questions have been asked at headquarters, the company’s officers have always been able to show an attractive and promising state- ment of condition —N, Y. Commercial Bulletin. —_+3 >___ Butter, Eggs, Poultry, Beans, and Potatoes. Buffalo, Nov. 7—Creamery butter extras, 44@44'%c; first 42@43'%4c com- mon, 41@42c; dairy, common to choice 25@40c; dairy, poor to common, all kinds, 33@36c. ’ Cheese—No. 1 new, fancy, 24@25c;3 cheese, 23@2314c;: held 26c. Eggs—Choice, new laid, 50c; fancy hennery, 58@65c. Poultry (live) — Fowls, 18@23c; chicks, 22@24; old cox, 17c; ducks, 22M25c. Beans—Medium, $10.00; peas, $9.50 “10.00; Red Kidney, $8.00; White Kidney, $9.50@10.00: Marrow, $10.00 (10.50. Pctatoes—New, $1.50@1.65 per bu. Rea & Witzig. 2. The experience of others can bene- fit you only as you are willing to prof- it by it. OUR OWN MAKE HARNESS Hand or Machine Made Out of No. 1 Oak leather. We guarantee them absolutely satisfactory. If your dealer does not handle them, write direct to us. SHERWOOD HALL CO., LTD. Tonia Ave. and Louis St. | Grand Rapids, Michigan G. B. READER Jobber of Lake, Ocean, Salt and Smoked Fish, and Oysters in Shell and Bulk 1052 N. Ottawa Ave. Grand Rapids, Michigan a4 November 14, 1917 THE PUBLIC BE PLEASED. Modern Policy in Service Corpora- tion Management. Everyone will agree that “The Public Be Pleased” policy is the only one that will ensure success. There can be no satisfactory business rela- tions between different members of a community unless the exchange of commodities or services is mutually beneficial and satisfactory to ‘both parties to the trade. I believe that this principle applies to ‘every form of transaction between either indi- viduals or communities, and it is, of course, especially true in the case of a public service company dealing with the public. Merchants in the large cities have frankly accepted the view that the customer is always right, and I am convinced that this should be the position of the public service com- panies also. This means, of course, that the cus- tomer shall be fairminded and willing that the trade be mutually advan- tageous. “The Public Be Pleased” dces not mean that the customer shall get something for nothing or for less than cost, A demand for a thing means more than a desire for a thing; it means a willingness to pay the whole cost of producing the thing. plus a fair business profit. That is an automatic rule of trade, for no one can afford to sell at less than cost or even at cost. The seller must have a profit if he is going to stay out of the poorhouse. Now I am convinced that the pub- MICHIGAN TRADESMAN lic has no desire to deprive the public service companies of a fair profit. The public needs transportation, light, power and other public utilities and will be pleased to pay for them a sum equal to the cost of producing them, together with a fair profit on the cap- ital employed, and that is all the pub- lic service companies ask. It would seem, therefore, as if it would be an easy thing to please the public. And so it would if the facts were always clearly understood. The trouble is there is often a great deal of misun- derstanding as to what it is possible for a public service company to ac- complish. The facts on which public utility operations are based change so fre- quently that it is very difficult for the public to keep track of them and thus be in position properly to estimate the cost of rendering the service. There has probably been no period in the history of this country when this has been so strikingly the case as during the last quarter of a century, and particularly during the last few years. When the electric railway, for example, was introduced, the cost of capital, materials and labor was at a low point, and the character of the service and the transportation rate were based on the conditions then existing. To-day conditions are very different. Capital is much harder to get for public utilities; the prices of all commodities are the highest on record, whereas thirty years ago they were about the lowest; and the cost of the labor has also gone up in very striking fashion. About the only things that have not advanced in price are the setvices of the public utility companies.. I am afraid this fact has not been sufficient- ly regarded by the general public. I recall the case of an American rail- road against which there has been a great deal of complaint on the score of inefficient service. In one year this road was obliged to advance wages by an amount equal to 5 per cent. on its capital stock, and, as there was no such increase in its income, it is not remarkable that it could not please the public as much as formerly. The general public has so many things to absorb its time and attention that it is perhaps not surprising that such details as this are overlooked, yet they cannot be ignored with fairness to the public service companies. One great trouble is that the per- sons to whom the public looks for guidance are not as familiar with these facts as they should be, or at any rate are not always governed by them. The result is that the public is left in the dark, and is frequently disposed to ask for things which it would not ask for in a fair-minded trade. I thing it would be very much easier to please the public if every- one would try conscientiously to look at the situation from the other per- son’s point of view. There is prob- ably no one who does not know how many mistakes people make when they try to tell another person how to manage his business. That is just as tre when other people try to tell the public service companies how to conduct their affairs. Even the public service commis- sion, which are appointed to make a careful study of the way public serv- ice companies conduct themselves, are not always quite fair in their meth- ods, As a rule their members have had practically no experience in op- erating public service companies, and in their zeal to justify their existence they make mistakes that are very cost- ly to the companies they are super- vising. Frequently in the past they have made them do things for the purpose of seeing if the results would accord with their theories, and in some cases the results have been just the opposite of what they expected, although there has been no remunera- tion for the loss thus incurred. Nothing that I have said above is in opposition to my first statement that “The Public Be Pleased” pclicy is the only one that will ensure suc- cess. The way to please the public is to give it the best service possible at the lowest price possible. The public has the right to ask that, and it is what every public service com- pany should expect to do. But I do not believe that in order to please the public it is necessary to give it some- thing for ncthing, for I am quite sure that the public desires no more than its money’s worth. It is not out for charity, but to buy service at a fair market price. Charles A. Stone. —_——_>-~>____ When you crowd a customer into buying something not really needed or wanted, you are wasting valuable energy in making him dissatisfied with your store. YOU KNOW! If you are an experienced grocer you know that the housewife demands butter with the rich golden shade—you knot’ that DANDELION BRAND— the old reliable butter color—gives just the right shade. But Do Your Dairy Customers Know It? Sell them DANDELION BRAND BUTTER COLOR. butter prices for both of you. — a | l as le 2 We guarantee that Dandelion Brand Butter Color is PURELY VEGETABLE and that it meets the FULL REQUIREMENTS OF ALL FOOD LAWS, STATE AND NATIONAL. WELLS & RICHARDSON CO. BURLINGTON, VERMONT And 200 Mountain St., Montreal, Canada ‘ oma Dandelion Brand lhe color with “& It means better ‘an (> Lp { Butter Color the &olden shade MICHIGAN TRADESMAN Movements of Merchants. Dowagiac—Ben Solf has closed his bakery until about April 1. Reed City—Porges Bros. have pur- chased the meat market of John Wat- kins. Manistee—Daron Bros. have engaged in the meat business on Washington street. Alto—Charles R. Foote is closing out his hardware stock and will retire from business. Flint—The Edwin Sterner Co., plum- ber, has increased its capital stock from $30,000 to $60,000. Otsego—George Doyle has leased his hotel to B. C. Mansfield, who has taken possession. : Stanton—Mrs. H. W. Palmer suc- ceeds Mrs. W. R. Beardsley in restaurant business. Reed City—Arthur Beedham has op- ened a shoe repair shop in connection the with his harness business. Thompsonville—R. C. Cline has clos- ed out his stock of jewelry and optical goods and removed to Detroit. Augusta—Charles Jones, recently of Climax, has purchased the meat market of Fred Black, taking immediate posses- sion, Ontonagon—W. C. Marley has sold his stock of confectionery and cigars to his brother, C. L. Marley, who has taken possession. Lansing—The Hager Lumber Co. has taken over the stock and property of the Capital City Coal Co. and consolidated it with its own. Lakeview—E. E_ Sigler. formerly engaged in general trade at Wayland, is now emploved in the dry goods store of J. A. Carlton. Houghton—William Orenstein, deal- er in furs and souvenirs, has purchased the M. Weiss bankrupt stock at -Mass and consolidated it with his own. Detroit—The Osborne-Boynton Co., wholesale crockery and glassware deal- er at 71-75 Jefferson avenue, has chang- ed its name to the H. F. Osborne Co. Sparta—Fred Campbell has purchased the old laundry building and equipment and will open it for business as soon as it has: been thoroughly remodeled. South Boardman—The Gleaner Pro- duce Co. has been organized with an authorized capitalization of $3.000. $1,500 of which has been subscribed and paid in in cash, Detroit—Simon Levin, 308 Hendrie avenue, has merged his hardware business into a stock concern, to be conducted under the style of Levin Hardware Co., with an author- ized capital stock of $15,000, of which $9,000 has been subscribed and paid in in property. the Paw Paw—Earl Laverty has sold his stock of bazaar goods and removed to Niles, where he has taken the posi- tion of manager of the Western Union telegraph office. Saginaw—A. M. Smallwood and L. L. Van have formed a copartnership and engaged in business at 703 Genesee ave- nue, under the style of the Smallwood- Van Tire Co. Owosso—Joseph Lebowski, dealer ir clothing and men’s furnishing goods, is conducting a big reduction sale under the supervision of the United Sales Co. of Grand Rapids. Michigamme—Tony Carollo has en- gaged in the grocery business, having removed his stcck from Negaunee, where he conducted a grocery store for a number of years. . Scottville—M. Dribbin, recently of Grand Rapids, has engaged in business in the Gordon building under the style of the Dribbin Iron & Metal Co., buy- ing hides, iron, etc. Conklin—Mark Kuhn, formerly en- gaged in general trade at Casnovia, has purchased an interest in the Harris Mercantile Co. and taken the manage- ment of the business. Howard City—W. J. Dodge & Co., dealers in fuel, have erected a large warehouse and engaged in the potato buying business in connection with their other business. Marquette—Norman McLean, grocer, has adopted the cash and carry plan. All goods have been marked down from 10 to 12 per cent. and a straight rate for delivery will be charged. Ishpeming—Thieves entered the de- partment store of F. Braastad & Co. and carried away the contents of the safe in the dry goods as well as the one in the grocery department. Marshall—Reyv. J. Wendell Davis has filed his resignation at a special meeting of the vestry and purchased the book and stationery stock of the late Myron S. O’Keefe, taking immediate posses- sion. Nashville—The Nashville House, which was sold at chancery sale, was bid in by Serol Powers for $1,500. Mr. Powers will open it for business as soon as it has been remodeled and repaired. Port Huron—Norman Webb sold his interest in the Webb Porter bakery to his partner, Henry Porter, who will continue the business under his own name at the same location on West Water street. Grand Haven—James J. Perry has sold his ice cream parlor and confec- tionery ‘stock to Miss Adeline Clark and Miss Carrie Palmer, who will continue the business under the style of Clark & Palmer. Wakefield—The Finnish (Co-Opera- ive Mercantile Co. has been incorporat- ed with an authorized capital stock of $10,000, of which $5,000 has been sub- scribed, $348.17 paid in in cash and $3,151.83 in property. Morrice—T. S. Martin & Co. have traded their store building and stock of hardware and agricultural imple- ments to C. A. Coy, of Oakley, for his eighty acre farm and other real estate, giving immediate possession. River Rouge—Sam Rivkin, 3197 Jef- ferson avenue, west, has merged his dry goods business into a stock com- pany under the style of Sims Bros., with an authorized capitalization of $10,000, all of which has been subscribed and paid in in cash. Mulliken—The Noble Implement Co. has sold its stock of agricultural imple- ments, automobiles and automobile sup- plies to William Schavey & Sons, who conduct a similar business at Grand Ledge. They will continue the store here as a branch. Sparta—Fred Morningstar, who con- ducts a general store at Algoma Center, lost his store building and stock by fire Nov. 8. The loss is partially cov- ered by insurance. Mr. Morningstar will resume business at another loca- tion, it is reported. Conklin—Last spring Amos Stockhill traded his elevator here for the farm of E. Z. Albright, near Lyons. Now the purchaser is undertaking to regain pos- session of the farm on the ground that Stockhill misrepresented matters to him in making the sale. The case is being tried in the chancery division of the Ionia Circuit Court. Lansing—The Vandervoort Hard- ware Co. has leased the entire store building at the corner of Michigan and Grand avenues and the entire store building at 108 South Grand avenue, the former to be occupied with a heavy hardware stock and the latter with plumbing supply stock. Two traveling salesmen will cover Central Michigan after Jan. 1. Detroit—George Pearson has _ been given a judgment of $955.98 against Henry M. Wallace, Detroit agent for the Ironwood, Iron Mountain, Menomi- nee Gas, Light & Power Co. Pearson hought a $1,000 bond issued by the com- pany, paying for it in live stock. He alleges that the bond was worthless. Another suit will be brought by Pearson for the recovery of $6,000 more invest- ed in the company’s bonds. Port Huron—Local grocers, in a drive to reduce the retail price of groceries to the consumer, are preparing to oper- ate upon a strictly cash basis thus elim- inating the expense of maintaining a credit department and enabling them to cut prices between 5 and 6 per cent. The first steps have been taken by Smith Brothers whose chain of stores opened on a cash basis the first of the month. W. D. Smith finds the cost of operating the business comparatively less if con- ducted along cash lines. Mr. Smith declares the saving will run from 6 to 10 per cent. which permits him to make radical price reductions on many staple articles. The delivery department will be greatly reduced. A fee of 10 cents will be charged for all deliveries. November 14, 1917 Manufacturing Matters. Ludington—The Haskell Manufactur- ing Co. has changed its name to the Haskelite Co. Zeeland—The Zeeland Ornamental Co. has increased its capital stock from $5,000 to $30,000. Menominee—The Menominee Elec- trical Manufacturing Co. has removed its plant to Cairo, Ill. Owosso—The Independent Stove Co. is building a four story addition to its plant, 60x 100 in dimension. Jackson—The Peninsular Portland Cement Co. has removed its headquar- ters to its plant at Cement City. Pontiac—Fire recently destroyed the plant of the Pontiac Pattern & Machine Co., entailing a loss of about $45,000. Bay City—Bousfield & Co., manufac- turers of woodenware, have closed their plant, owing to a scarcity of raw ma- terial. Belding—The Belding Machine Co. has been incorporated with an author- - ized capitalization of $25,000, of which $14,000 has been subscribed and $2,500 paid in in cash. Detroit—The American Twist Drill Co. has been incorporated with an au- thorized capitalization of $100,000, of which $65,000 has been subscribed and $20,000 paid in in cash. Jackson—The Electric Intake Heater Co. has been incorporated with an au- thorized capital stock of $12,000, of which amount $7,000 has been subscrib- ed and paid in in property. Pontiac—The Barker Universal Joint Co. has been organized with an author- ized capital stock of $27,000, which amount has been subscribed, $1,500 being paid in in cash and $25,500 in property. Benton Harbor—The _ Frederickson Axle Co. has organized with an author- ized capitalization of $100,000, of which amount $60,000 has been subscribed, $20,000 being paid in in cash.and $40,- 000 in property. Detroit—The Brimson Transmission Co. has been organized to manufac- ture speed devices, with an authorized capitalization of $10,000, which amount has been subscribed and paid in in property. Detroit—The Begner-Seymour Man- ufacturine Co., at 3 Fourteenth ave- nue, has been incorporated with an authorized capitalization of $10,000, of which $5,200 has been subscribed, $200 being paid in in cash and $5,000 in propérty. It will manufacture hydro-carbon carburetors. Three Rivers—The Cassopolis Ladder Co. has removed its plant here from Cassopolis and changed its name to the United States Woodenware Co. It will manufacture auto truck bodies, exten- sion ladders and “Jiffy” ironing boards. Martin—Fenner Bros. suffered a loss by fire Nov. 6, which was entirely cov- ered by insurance. Kalamazoo—The Electric Phonograph Co. is being organized with an author- ized capitalization of $80,000, $30,000 of which will be paid in in cash. Ar- rangements have been made for the purchase of the Advance Manufacturing Co. buildings and real estate at 646-656 West Willard street, so that maniufac- turing may be commenced at once, 4 4 . a Bir % » 4 o © s s x < <€ y November 14, 1917 MICHIGAN TRADESMAN Review of the Grand Rapids Produce Market. Apples—Winesaps and York Imper- ials, $2 per bu.; Baldwins, Greenings and Wheners, $5.50 per bbl.; Northern Spys, $6@$7 per bbl. Bananas—$5 per 100 Ibs. Beets—$1.40 per bu. Butter—Advices generally indicate a light production and operators are an- ticipating comparatively small receipts again next week, but the trade is ser- iously affected by the competition with substitutes and the consumptive demand for butter is much less than a year ago. Storage creamery not moving to any extent. Occasional transactions are re- ported, but there is no real buying ele- ment, and some holders are quite anx- ious to do business. The feeling is weak. Renovated Ladles in light de- mand and prices are favoring buyers. Packing stock is still neglected and weak. Local dealers hold extra fancy creamery at 44c; centralized brings 1c less. Local dealers pay 40c for No. 1 in jars and 30c for packing stock. Cabbage—Home grown, $1 per bu. Carrots—75c per bu. Cauliflower—$2 per doz. Celery Cabbage—10c per bunch. Cranberries—$14 per bbl. for Late Howes; $7.50 per ™% bbl. Eggs—The supply of fresh gathered eggs continues light and the proportion of new laid qualities is very small. Any lots containing a fair to good propor- tion of such are firm, with fairly prompt outlet, but range of values is wide ow- ing to the extremely irregular quality cf the stock and the comparatively low value of the held goods, which form a considerable proportion of most of the fresh receipts. The range of sales re- ported shows no material change. Stor- age eggs are meeting a fair distributing trade and are generally rated about steady on the current business reported, although there is a feeling among hold- ers that the movement is not as large as it should be in view of the quantity of reserve stock on hand. Local dealers pay 45c for strictly fresh, loss off, in- cluding cases. Cold storage operators are putting out their stock on the fol- lowing basis: Extras, candled, 38c; first, 37%c; seconds, 34c. slow. Green Peppers—50c per basket. Honey—22c per lb. for white clover and 20c for dark. Lemons—California selling at $7.75 for choice and $8.25 for fancy. Lettuce—15c per Ib. for hot house leaf; $2.50 per hamper for New York head. Limes—$1.50 per 100 for Italian. Maple Syrup—$1.75 per gal. for pure. Mushrooms—75c per Ib. Mush Melons—California honey dew $2.75 per crate of 6 to 10. Nuts—Almonds, 21c per lb.; filberts, 20c for Grenoble; Brazils, 18c; Mixed Nuts, 16%4c. Onions—Rome grown command $3.25 per 100 Ib. sack; Spanish, $2.25 per crate. . Oranges—California VaVlencias, $4.75 Oysters—Standards, $1.85 per gal.; selects, $2. 25 per gal. Shell oysters, $9 per bbl for either Blue Points or Cotuits; 75c per 100. for Blue Points and $1.25 per 100 for Cotuits. Figs—10 Ib. layers, $1.65; 20 8 oz packages, $1.85 Grape Fruit—$5.25 per box for all sizes Floridas. Grapes—California Tokays command 2.25 per crate; Emperor, $5.25 per keg or $2.25 per crate; Malaga, $6.50@7 per keg. Green bunch. Potatoes—Up State buyers have stop- ped taking in stock, because their ware- houses are full and they cannot obtain cars in which to make shipments. In some cars 75@80c is being paid. Onions—Shallots, 65c per Poultry—Local dealers pay as fol- lows, live weight: heavy hens, 21@22c; light hens, 17@18c; cox and stags 14@ 15c; springs, large 21@22c; small and Leghorns, 17@19c; geese, 20@2I1c; ducks, 21@22c. Dressed fowls aver- age 3c above quotations. Radishes—15c per doz. bunches for small. Sweet Potatoes—$4.50 per bbl. for Virginia. Tomatoes—30c per lb. for hot house. ——— Status of the Bean Market. The bean market is somewhat low- er, and general price to the farmers in Michigan about $7 basis. Food administration requires fi- cense to all dealers in beans and those trading without a license will sooner or later get into deep water. Bean packers for the present are not permitted to can beans, which is working more or less a hardship, and particularly with the wet beans in Michigan. Some arrangement. will have to be made to care for this stock or it will be a dead loss as far as human food is concerned. Very few elevators are in a position to handle wet beans at any price. This will probably force the price still lower. E. L. Wellman. +> A. J. Black, formerly engaged in the grocery business at Holt, has re-engaged in trade at that place. Judson Grocer Company has the order for the stock. The Grocery Market. Sugar—The market is, of course, unchanged in price. The easing up and jobbers are now able to fill orders more fully than for several weeks: Sales are confined to beet granulated made by the Michigan fac- tension 1s tories, all of which are now operating There will be no cut loaf or cube sugar to be had until raw sugars from Cuba begin to ar- rive after the first of the year. Tea—In view of the approach of winter with the increased difficulties of transcontinental traffic it will en- to capacity. tail, the wiser distributers are look- ing more carefully to their stocks of tea and, determined not to be caught short, are making enquiries and plac- ing orders quite freely, all lines shar- ing in the activity, with no particular push on any one variety or Buying interest centers in spot goods, the already very limited supply and increasing scarcity of which create a condition which makes it possible for holders to readily secure a pre- mium on the prevailing quotations in nearly all Uncertainties, as to the time when goods bought for forward ship- ment may be expected to arrive ren- ders trading in future deliveries un- popular with buyers, and compara- tively little business of that kind is being done at present. grade. instances. great and growing, Coffee—The official cables indicate no material change in the statistical situa- tion in Brazil. Private exchange is 1-32d higher, while prices on spot coffee at both Rio and Santos are steady. San- tos futures are unchanged, except for a decline of 25 reis in February. Canned Fruit—The market is un- changed in all its essential particulars. Canned Vegetables—Tomatoes are offered at $1.80 f. 0. b. cannery, but are not finding ready buyers. There were rumors of corn being cffered at resale as low as $1.50 for fine Mary- land Maine style. : Canned Fish—The Government has named a price of $1.75 f. 0. b. Seattle and San Francisco for red salmon for its own allotment of 18 per cent., as against $2.75 the prevailing market price. The price named for pink is $1.50, as against $1.95@2. Dried Fruits—There are very few old Santa Clara prunes on the spot, but some dealers are offering 30s-40s to. the retail trade at prices to be agreed upon. All prunes are scarce on the spot, and most sales are now being made subject to ar- rival. There is not a very large quan- tity of any kind of dried fruit in transit, and as trading between deal- ers is frowned upon under the new licensing rules, buyers are now com- pelled to shop around until they can find someone who has /what they want. Raisins are scarce and there are no seedless offering. Some deal- ers have Thompson and Sultana seed- less on hand, and these are very firm- ly held at 934c in 50-pound boxes. There is not likely to be much diffi- culty in disposing of them, especially as currants are practically prohibitive in value. A steamer is expected shortly with a small cargo of cur- rants, which, it is hoped, will be here in time for the Thanksgiving trade, very but as these are held at the record price of 29c in cartons, it is thought that preference will be given to rais- ins at 934c. There are a few apricots offering that have drifted in unex- pectedly, as ail from the Coast new are unexpected—the trade arrivals having given up in despair, expecting These are held at 2ic for blenheims anything. fancy ranging down to 15'%c for standard royals. Rice—On account of the great un- certainty as to arrival of shipments. due to the freight congestion of rail it is not likely that much rice will be shipped this way. Distributers great traffic, now being fairly com- fortable in the matter of supplies, as the bulk of recent arrivals has gone directly to them, they are not show- ing much anxiety to accumulate fur- ther stock and, while there has been no recession in prices from the high levels lately attained, they are for the present nominal. Sugar Syrups—Offerings are irreg- ular and small, reflecting current melt- ings, but they are immediately ab- sorbed for export by the highest bidder. Corn Syrup—Demand_ continues active, with supplies in sight meagre and a very hrm feeling prevails. Molasses—New supplies are due soon and meanwhile prices on a bare market are entirely nominal. Nuts—-There are very few California walnuts to be had on the spot as delays in shipments from the Coast are seri- ous. Foreign offerings are light and the market is firm. —___—_.¢~. >.—___ Unification of Saginaw’s Public Im- _. provement Bodies. Saginaw, Nov. 13—Six months of the new Saginaw Board of Trade has passed, and in that time the.organ- ization has commanded the respect and combined efforts of business men, manufacturers, and citizens in every movement that it has furthered. Dur- ing that time the Saginaw Malleable Iron Co. and the Saginaw Shipbuild- ing Co., both large employers of la- bor, have sprung into existence, Sag- inaw factories are crying for more help and the Board of Trade has been very instrumental in bringing in many outsiders who have secured employ- ment in substantial concerns. From the time the Board of Trade was re- vamped last spring, all sectional or- ganizations have been wiped out and the leaders of these put their shoul- ders to the wheel and have worked together for a “Bigger and Better Saginaw.” At no time in the history of the city was there such a concert- ed movement as during that campaign and it has borne fruit in the remark- able success of the two Liberty Loan campaigns, the various Red Cross drives and other war fund activities. Leaders point to a new civic awaken- ing of the re-united city and the Boare of Trade movement, which has wiped cut for all.time any feeling between the two sides of the river or any or- ganization. The Saginaw Board of Trade cites this as a concrete example of what a united, commercial, boost- ing organization can do to inspire the Liberty Loan and other allied ac- tivities. which are so important at this time. Chester M. Hartwell, Sec’y, ———_-+ +> The Wyoming Sand & Gravel Prod- ucts Co. has been organized with an authorized capital stock of $25,000, $13,- 520 of which has been subscribéd, $20 being paid in in cash and $13500 in property. MICHIGAN TRADESMAN November 14, 1917 Gabby Gleanings From Grand Rapids Grand Rapids, Nov. 12—Twenty- five years ago to-day nobody cared for the price of gasoline, farmers came to town for their mail, the hired girl drew one-fifty a week and the butcher “threw in” a chunk of liver. The second U. C. T. dancing party of the seascn was given Saturday evening, Nov. 10, at the U. C. T. hall on Ionia avenue, a war strength company being present. The pep and ginger in the music by the orchestra leader, Tuller, put every one on his toes and the way the bunch tripped the light fantastic was a world beat- er. A great amount of fun was cre- ated when Mr. Tuller tried to coach the merry makers in the Chinese Tod- dle. Once in a while you could notice a peddler who might become a laun- dryman with a little coaching, but in the majority of cases they made poor Chinamen. During one of the dreamy waltzes a flock of balloons were turned loose and the waltz re- sembled a rush “over the top” in the wild scramble for possession of the rubber pills. Much credit is due to the committee for the programmes being carried out at these dances and the only means of reciprocation is for every one to boost and bring a friend. The next party will be held two weeks from last Saturday evening, Nov. 24. The music starts at 8:30 sharp. In one way the Kaiser is holding his own. He started in the war with six sons and he still has them. As they say in Canada, millions bear arms, but only the Kilties bare legs. We notice since the advent of cold weather that furs have disappeared and low necks and goose pimples are predominating Walter Kephart, proprietor of the Central Drug Store, at Petoskey, has locked up his store for two weeks while he sojourns in the North woods in search of the fleet footed deer. Due to his inability to secure pro- ficient help during his absence, he had to close the store. Earl Miller, groceryman of Charle- voix, will leave the first of the week, with his family, for a three months’ trip through the Sunny South. E. A. Dibble, chairman of the Grand Executive Committee of the Grand Council of Michigan, has called a meeting of the committee for Friday night at 6:30 in Detroit. No one in Germany but the Kaiser rides in an automobile sporting the luxury of rubber tires, which shows how they are still keeping the auto in autocracy. During the community potato dig- ging and bean pulling campaign, the luckless peddler is everlastingly find- ing locked stores and deserted towns and himself with nothing to do and no place to do it. The Hotel Charlevoix, of Charle- voix, is under the management of a Mr. Hansen. who was formerly in charge at the Peninsular Club, of Grand Rapids. According to all re- perts he is conducting a first-class hotel and entitled to the patronage of the fraternity. They sure are bitin’ at Charlevoix. The express company shipped 26,000 pounds white fish and lake trout Fri- day. Besides this particular ship- ment, carload lots have been billed out. There seems to be a misunderstand- ing among the tobacco users regard- ing the revenue tax and the prices charged by the retailers. The war tax is not enough to cause any ad- vance in tobaccoes, but the advanced prices of raw material and manufac- turing has caused the finished product to be advanced. Cigars have advanc- ed from $7 to $10 per thousand, thus your 6 and 12 cent cigars, ete. It is understood that Alex Camer- son and Charles Coy Kendall, of East Jordan, have hecome proficient in fowlology to the tune of $2.50 per lesson. Charlevoix boasted of a flock of swan and justly, too, but the wan- derlust crept into the webbed feet of said swan and they majestically sailed away on a cruise of adventure, Their course lay across and down the lake to East Jordan, but they never reached the little lake city, as they were bombarded from ambush and killed for geese. Now here is where Alex and Charley enter the stage. They happened along and, seeing the fine looking geese, bartered with the hunters until finally they procured two geese (swan) at $2.50 per head. They immediately back tracked for the city and procured their auto and some guns and started on a parade of their own in order to show up their skill as slayers of geese. A good friend of theirs, seeing the game which was displayed, put the boys wise to the fact that a heavy fine and imprisonment was hanging over therr heads if caught with those geese, as they were swans and protected by law. Of course, the only thing to do was to duck and there were a couple of ducks. The only reminder left is a red ribbon which one swan wore around its neck. Upon meeting, the boys ask them for the “Swan Song.” Judging from the price of bus fares in Charlevoix, the war price habit has hit the bus men. It is reported that the . Winona Hotel, at Bay City, is getting tight with their towels—about three being in evidence at once. A grand exodus to Muskegon is being planned for Saturday, Nov. 17, and every U. C, T. member and his wife and sweetheart is urged to be present at the Muskegon Interurban depot Saturday morning in time for the 11 o’clock car to Muskegon. Grand Rapids officers are going to put on the work and every member of No. 131 should go along to back them up. Don’t forget the date, Saturday, Nov. 17. Fred Beardslee’s mother and sister, of Detroit, who have been visitinz him for the past week, left for their home Sunday. Claude Ballard, a popular hard- ware and furniture dealer of Sparta and a member of Grand Rapids Coun- cil, came to the city the other day for the express purpose of attending to business, but succeeded in creating more havoc with traffic than any rube that ever joy hiked the streets. It hasn’t been figured out as yet how it happened, but we do know severat street cars were blockaded and the traffic cops driven frantic before Claude succeeded in untangling him- self from several different directions. We suggest putting a blind bridle on the Overland or etse drive a city- broke ford. Not only wheatless and meatless, but sugarless days have been observ- ed in many of the Michigan towns during the last two weeks, as the stock of Eastern granulated in the hands cf the jobbers has been ex- hausted and the beet sugar refiners have not as yet been able to supply sugar fast enough to meet the de- mand. Many stores have been unable to procure sugar. This situation, we are informed, is only temporary and there will soon be enough sugar to meet actual needs. As a patriotic duty, however, it behooves everyone to be as economical in the use of sugar as possible, because during the coming year our Allies will need afl the surplus sugar we can spare them. No greater example of unpatriotic conduct could be evident than that displaved by certain thoughtless peo- ple who, when they have been told hy their local dealer that they were limiting all customers to a few pounds of sugar, in order to make the supply go around, have gone straightway from one store to another and bought all they could get. Our attention was called to the act of a minister who was moving from a Northern Michi- gan town to Grand Rapids, who, when his local grocer informed him he was only selling one dollar’s worth to a customer, bought a dollar’s worth and then went to two other stores and did likewise. When his conduct was criticised by a grocery salesman, he laughed, displaying the fact that he is a very thoughtless man or else a full fledged member of the genus porker. We are engaged in a great war, great principles are at stake and every thoughtful man should show his patriotism by doing his bit to co- operate in every movement, which will conserve food and make the sup- ply of the various commodities go around, so that none may suffer want. A booster meeting for No. 131 is being planned for our January o meeting, to be concluded with a pot luck supper. A lively programme is being arranged and one of the pleas- ant features will be the absence of lengthy talks. The programme will be snappy and full of action. For further information ask A. N. Borden, chairman of the committee. A business meeting of the Bagmen will be held at the Crathmore Hotel Friday evening, Nov. 16, at 7:30. All Bagmen please be present. Local weather director Schneider surely played us a shabby trick this season in giving us only ten days of Indian summer. Before we had any Government chap located here to dole out the weather in chunks, we frequent- ly got three weeks of Indian summer and a lot better weather in between times, than now comes to our portion. Schneider may be doing the best he knows how, but the old fellows who prognosticated the weather by the moon and the corn husks hit it right oftener than Schneider does with his charts and schedules and other scientific apparatus. John D. Martin spent a day at the Battle Creek encampment last week and, like all who visit that remarkable creation, came away greatly impressed. Those who have occasion to act as guests at country hotels appear to agree that the Henry law is in evidence more in the breach than the observance. Every landlord who permits this con- dition stands before the traveling public as a lawbreaker, subject to arrest and punishment at any time. The absence of Senior Counselor MacMillan from the last Council meet- ing leads us to remark that Mack_could absent himself one or two times more and still have a higher percentage of attendance than any other officer of recent years. This is the second time he has failed to answer to roll call since he was elected Page, four years ago—a record which he can rightfully be proud of. Only illnes prevented him from connecting this time and we are glad to report he is getting along fine- ly and sincerely hope he can keep up his good record for the remainder of his term in office. Mr. and Mrs. Leon Goodrich, of Rockford, were present at the dancing party Saturday night, the guests of Mr. and Mrs. E. F. Wrykkel. The latest arrival in town is the “jig- ger” glass, which many saloonkeepers are introducing to guarantee that no patron in the present day crisis of 20 cent drinks and Government taxes can get over the two and one-half finger mark. The new article of glassware is just a trifle more than the pony glass. Previous to arriving here the “jigger” has been the favorite playmate of the lumber camp decanter and is_ better known in certain Pennsylvania mill towns as a “heater.” One goes in to a Keystone mixologist in a mill town and asks for “a heater and a cooler.” The order is filled by the “jigger’ and a large schooner of beer. Another ver- sion of the origin of the “jigger” glass is that the great number of Trishmen who were pioneer railroad builders would not work unless they had a “jig- ger boss,” who at certain intervals from a large jug issued small drinks to the men, using the “jigger”’ glass so no one would be able to cheat in the dis- tribution. Saloon men here believe it will be just as effective in stopping wastage as it was in pioneer days. L. V. Pilkington. —_——_+. Lively Notes From a Lively City. Owosso, Nov. 13—Lon Crawford, of Sheridan, has opened an _ up-to- date home cooking restaurant in the building formerly occupied by L. Towner. A collection was taken up on the T., S. & M. train last Wednesday and sufficient cash was presented to 3ill Griffith, the gentlemanly drig vender, who boarded the car with a hirsute attachment of several days’ cultivation to procure for him a hair cut and shave. No money to be ex- pended foolishly for shampoo or massage Or manicure operation. Any one meeting Bill later in the week, who is at all interested in his ap- pearance, if you don’t find him smoothed up, you will confer a favor by reporting to S. B. Pitts, chairman of the Clean-up Committee. August Lindsley, who has been among us for several years, selling builders’ supplies, has accepted a po- sition with the Round Oak Furnace Co. and is moving to Dowagiac. We can think of quite a number of folks who we would rather have had move from among use than Mr. Lindsley and wife. Here’s our best to go with vou and may your territory for the furnace business be confined exclus- ively to this territory. It is reported by several traveling men this week that the Wright House, at Alma, is out of soap in the wash room and we contend that the pro- prietor of that tavern has just as much right to have a soapless day of his own as he has to have a meatless day thrust upon him without being consulted. Boys, don’t kick! Get a bar of Lenox and carry it in your hip pocket, same as we do. George Leslie reports this morning that W. S. Lamb, of Vernon, has made application to Uncle Sam to join the Aviation Corps. Bill, no doubt, has been more or less instructed in aerial navigation since some time last fall when he fell out of a cherry tree and broke his arm. Josh Evans, who puts in long hours during the proper season selling fire works and who is known as “Fire Cracker Josh,” is out for the Bauerle Candy Co, for the holiday season, pushing ‘business as vigorously as ever. Mr. Evans is one of the oldest traveling salesmen in Michigan and a born optimist. It is reported this week that the Pere Marquette Railway system has taken off about forty trains on ac- count of coal shortage. However, we are pleased to notice that there has been no reduction of schedule on the T., 5. & M. branch of the G. T. Sam Cummins, the popular conduc. tor on the T., S. & M., who underwent an operation several weeks ago, has again submitted to the knife. Here’s hoping he makes good this time. Hurry back, Sam, we all miss you. Owosso Council held its regular meeting Saturday evening, with a good. attendance and one candidate for initiation, George Brown, who represents the Corunna Robe Co., ts now a member of the United Com- mercial Travelers. Secretary Frank E. Evans will soon leave for France. Consequently the election of a Sec- retary will be properly attended to at the next meeting. We regret to have Mr. Evans leave us, as he has been a very efficient officer and will make just as good a soldier. Promptness has always been his motto and Uncle Sam gets a good man while we lose one. Honest Groceryman. —_2+-.____ Armour to Market Brand of Coffee. “Veribest” brand coffee in packages is a new item in the line of Armour & Company. The coffee will be ex- ploited behind the Armour oval label. ‘4% ¢<« q @ = November 14, 1917 Will the War Suspend Packaging of Foods? Judging from opinion in some well- informed quarters, there seems to be little likelihood that the United States Government will attempt to follow the example of the Canadian Food Controller with respect to the prchibition of the packaging of cereil products in units of less than twenty pounds. This particular proposal, like most others relating to the packaging of food products, comes under the juris- diction of the Food Administration’s Division of Distribution, of which Theodore F. Whitmarsh is head. Conservatively inventoried, there are several rather potent influences at work in behalf of a continuance of old habits on the part of American manufacturers of breakfast foods and other cereal products. Most impor- tant of these is the circumstance that the producers of packaged cereals, etc., have been among the most ac- tive of all production and distribut ng interests in volunteering for any serv- ice that the Food Administraticn might ask, One of the general ex- ecutives of the Food Administration stated to a Printers’ Ink representa- tive on Saturday that the cereal man- ufacturers have shown such a fine spirit of co-operation and accorded such ungrudging support to the Gov- ernment in all its moves for food con- servation and the elimination of waste that the officials were extremely loath to press them with respect to the cur- tailment of packaging, even though MICHIGAN TRADESMAN such packaging be considered eco- nomically wrong. Right here you have the crux of the situation,—a feeling prevalent to a very considerable extent in the Food Administration that packaging is a non-essential service that is placing unwarranted expense upon the con- sumer. Of course, not even the most ardent “reformers” of packaging prac- tice make any plea that the issue oi food conservation is involved in this particular proposition. Obviously the packaging of food does not induce or encourage any loss or waste of food. On the contrary, theoretically, use of the package should cause a saving in retail stores as compared with the wastefulness of the open bin, and a saving in homes over food storage in bulk, subject to the pilfering of serv- ants, the raids by mice and the nib- bling of junior members of the house- hold. What the opponents of cereal pack- aging do plead, however, is that the saving on the cost of the container and upon the operation of packaging, and possibly also on the cost of freight transportation, cartage, etc., ought to cheapen the cereals involv- ed. They have on the tongue, this contingent of Food Administration objectors, all the familiar patter to the effect that America has the most wasteful and most costly distributive system in the world. Hence they like to flirt with the idea of the abolish- ment of packages, although whether or not their determination would hold when it came actually to signing a death warrant is quite another mat- ter. That the strongest the Food Administration councils on this issue is that of Mr. Whitmarsh is an advantage for the manufacturers, be- cause through his connection with the firm of Francis H. Leggett & Co. of voice in New York, and in his capacity ot President of the National Wholesale Grocers’ Association, Mr. Whitmarsh has opportunity to bring to bear on the problem the accurate inside knowl- edge of a merchandiser who appre- ciates the advantages of the Ameri- can packaging system, In _ expres- sions previously given to Printers’ Ink with reference to other food specialties, he has shown a very con- servative attitude with respect to overturning established usage. Tt is a fair guess that, in its decision with respect to packaging, the U. S. Food Administration will scarcely adopt the arbitrary method followed in Canada. The American plan, when any such disturbance of production or selling routine is contemplated, is to call manufacturers into conference and attempt to arrive at an amicable understanding—perhaps a compromise that will disturb trade conditions as little as possible. As for packaged foods, the officials at Washington have a very lively appreciation of one equation that seems to have been overlooked by the Canadian Food Controller, namely, the sanitary con- sideration and the preservation of the flavor of cereals that might suffer serious loss on this score if exposed 7 in open boxes or barrels.—Printers’ Ink. ——_2-->—___ Teaching an Old Dog New Tricks. The grocer may be persuaded to sell sugar at a dictated maximum price under fear of prosecution, but there is reason to believe that they are not entirely free from the old habit of using it for a leader. The Food Administration has made some progress in preventing retailers from making their sales of sugar to con- sumers contingent on the purchase of other articles, but there was re- cently brought to the attention of the writer a complaint of certain retail grocers that they are unable to buy sugar from their jobber unless they agree to help out the coffee situation by buying a definite ratio of that commodity. ——_ +. ___ Jobbers Want Smaller Packages. The wholesale grocers of the metropolitan district have decided that the New York State Association should request manufacturers to put up their products in paper containers of one dozen each; such containers to be packed in larger containers or A committee is to undertake the details of this work. The claim of the jobbers is that such a system will greatly expedite the “splitting of a case” to supply small retail trade and thus save ex- pense to the iobber; also serve the expressed hope of the Federal Food Administration that retailers buy in small lots for their immediate needs, rather than stock up heavily. cases. Barney Langeler has worked in this institution continuously for over forty-eight years. Barney says— ‘Every Demonstration— Helps the ‘QUAKER’ reputation.” WorRDEN GRAND RAPIDS— KALAMAZOO (GROCER COMPANY THE PROMPT SHIPPERS a Qo | BE (Unlike any other paper.) Each Issue Complete in itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly by TRADESMAN COMPANY, Grand Rapids, Mich. Subscription Price. Two dollars per year, if paid strictly in advance. Three dollars per year, if not paid in advance. Canadian subscriptions, $3.04 per year, payable invariably in advance. Sample copies 6 cents each. Extra copies of current issues, 6 cents; issues a month or more old, 1@ cents; issues a year or more old, 26 cents; issues five years or more old, $1. fintered at the Grand Rapids Postoffice as Second Class Matter. E. A. STOWE, Editor. November 14, 1917. TREADING BEATEN PATHS. For one who has summered and win- tered the underlying and, therefore, perennial problems of the grocery trade, there is a fund of interest in watch- ing the evolution of fresh minds, when applied to them for the first time under stress of the war conditions. In ap- plying the principles of price fixing with a view to fairness and equitable treat- ment of legitimate functional middle- men, the Government is apparently going over much the same ground the manu- facturer of specialties has traveled in trying to set resale prices for his prod- ucts which would be fair and equitable. First of all comes, of course, Mr. Hoover's efforts to not only standardize the prices of food, but, if possible, to reduce prices to the consumer. Hap- |pily, Mr. Hoover chose a prudent course (at the very outset, based on a belief that most of the representative food producers and handlers are honest men and as full of patriotism as any busi- ness man when it comes to meddling with his bread and butter calling. In- stead of going at the grocers pell mell and pillorving them for the benefit of the politicians and the headline writer, he invited their co-operation, and has, down to date, had a remarkable degree of it in all that he has undertaken. In fact, the solution of many of the prob- lems and the remedies suggested for solving them have come from some of the traders themselves, notably the head of the National Wholesale Grocers’ As- sociation, who is first mate of the Hoover ship. And the fact that these solutions have run counter to the popu- lar nction of focd barons tends to in- dicate how wise was Mr. Hoover in his course, and how siily some others. But even at that Mr. Hoover did not succeed greatly in bringing down prices until he made his latest decree, that resale prices must be made on the basis of actual and not replacement cost to the seller; reasonable handling profits being added for wholesaler and retailer. Tt was a radical step—a deliberate at- tempt to set aside the law of supply and ‘demand—insisting that scarcity or in- ‘tensive demand, even in time of war ;panic, should not result in enhancing ‘prices. It was the real test of the whole scheme of Governmental control. Be- fore that the regulations had in some ‘measure stabilized prices but had not MICHIGAN TRADESMAN reduced them. Speculation of the legit- imate sort still prevailed. But if ac- tual and not market value was to pre- vail prices must cease to fluctuate, save as the production cost moved. Thanks to the co-operation of the trade and their willingness to “be good,” the Hoover plan appears to be working cut thus far very nicely, although with an occasional grumble from those who cannot yet grasp the fact that these are abnormal times, when old ideas must be discarded in toto, without re- gard to their reasonableness, and when €ven private profit must be forgotten in the interests of the greater ends to be attained. So long as this spirit pre- vails among the food trades Mr. Hoover will be regarded as a leader and not as a tyrant, but it is difficult to say what will happen when the arduousness of regulation leads some of the recalcitrant ones to break away and seek to 1re- assert themselves. The hope of all good patriots is that such will not occur, but it would seem inevitable that it must in greater or less degree. At least such has been the experience in Europe. Take the case of the canner. Next to the farmer, the canner has been the “cockiest” factor in the field of late, especially since it became evident that the pack would not be enough to go around for the combined American and European markets. All summer the game has been progressing—prices con- stantly mounting on one product after another. California was an especially flagrant offender, probably because of the highly organized state of the food industries there. Salmon and tuna led cff with astonishing prices, followed by the whole line of canned and dried prod- ucts, Then when the farmers in the can- ning districts found their chance to jump contracts and sell their products at prices four or five times greater than their contracts gave them, Eastern can- ned food prices did similar aeroplaning. Jobbers knew very well that such prices were not intrinsically fair, but the can- ner exacted them whenever jobbers would trade at all. With tomatoes at from $2@2.25 and other products simi- larly inflated, the canners looked for very handsome profits—strictly in ac- cordance with the law of supply and demand, but nevertheless unduly high. But now, according to circular No. 5, printed elsewhere in this week’s issue of the Tradesman, Mr. Hoover has punctured that bubble and decreed that a fair price for tomatoes is $1.70, while salmon prices are set at $1.75 for reds end $1.50 for pinks. All these prices are sensationally lower than the pro- ducers have been asking and there is sure to be a howl of protest from the packers. It means the sweating out of 2ll the speculative profits and apparent- ly Uncle Sam is ready to stand and fight en that basis, for it is specifically ex- plained in the circular how the prices are arrived at and that, as named, they are believed to be fair. Of course, the Government price is not necessarily the price to govern all sales, but in the face of the statement that this is fair and that no price based on replacement cost will be tolerated, it looks as though it would be the ruling price in the trade. Otherwise the can- ners may find themselves out of busi- ness by the withdrawal of their licenses. If Mr. Hoover’s machinery stands the test the whole problem of focd control will appear to have been solved in America. Some interesting questions are bound te arise out of this decision. For in- stance, contracts for future were made all the way up the line from as low as $1.20 to $1.45 or $1.50 for tomatoes. And possibly some jobbers who found them- selves “nipped” at the critical point of the crop scare may have bought at around $2. What effect will the latest Hoover decree have on these sales? Manifestly “a contract is a contract,” and if a perfectly legal contract was made and performed at, say, $1.30, the buyer cannot be forced to pay the other 40 cents to equal the official price. Nor can the canner be made to refund the 30 cents paid at the $2 price. Yet the man who bought goods at $1.30 will be enjoying a speculative profit if he sells on the basis of the new price; just as the other man will be losing 30 cents; and speculative profits are taboo. Must the actual cost in each case govern the resale price? If so, there will be some very widely varying prices of canned foods in the market. The war has forced to the front for the consideration of the lay mind some of the very questions which have long baffled trade leaders. For instance, the Federal Trade Commission is probing the whole subject of price maintenance in a series of hearings, in which it is hoped to get at the bottom of the ques- tion. It is regrettable that this issue might not have been adjudicated in times of less stress, for rights that might be safely exercised by the owner of a brand in time of peace might run very much contrary to the trend of the Hoover efforts now, and the times are bound to influence the decision, apart from the true merits. Many of the friends of maintained prices have felt for some time past that in insisting on the settlement of this issue by direct legislation at this time the strategists of the Fair Trade League have been guilty of some very doubtful prudence. But be that as it may, it looks as though more light is being shed on the two sides of the question now than ever before. And, when it gets both sides of the problem before it, the Federal Trade Commission frankly ad- mits that it is intricate and not as easily settled as had been imagined. There are two economic sides of the question, two equally defensible interest's that inevitably clash and a difficult problem to settle arbitrarily by any law or reg- ulation. The Michigan Tradesman of Noy, 21 will be the large issue of the year in point of pages and circulation. It will comprise 96 pages and cover. Many special articles of vital interest to those engaged in the mercantile business will be presented and the advertising an- nouncements in this section will be especially interesting at this time. You needn’t advertise if you have more business than you want, un- less you need help. November 14, 1917 CANNED GOODS SITUATION. The prices announced by the Govern- ment as the basis of its purchases for the army and navy give a clear indica- tion of the amount of inflation in mar- ket prices that has recently prevailed. No. 3 standard tomatoes are placed at $1.70, as against $2 asked by the can- ners, the 30c representing in a sense a fictitious value, not due perhaps to di- rect manipulation on the part of the canners so much as to frenzied demand on the part of the buyers. If buyers were willing to pay the price there is no reason’to expect the canners to re- fuse to take it. Canners are, as a rule, not given to But the canners have done their share in price-making. They have had a great deal to say on the subject of increased costs due to the competi- tion for the raw stock, precipitated by the storms and cold weather of early September, but according to the Govern- ment way of figuring they were 30c out of the way. But 30c a dozen soon runs into big money and if a canner can see that much additional profit he is apt to find some way of adding to his costs— possibly an allowance for damage to his conscience! Yet his conscience must show a tremendous number of scars when it comes to No. 10s, which the Government has appraised at $5.25 a dozen—as against $8 asked toward the end of the rush and $7.50 still quoted until a day or two ago. Possibly a Maryland mathematician would declare that the cost increases in direct ratio to the square of the area of the cans themselves—something not capable of being reduced to exact figures so that round numbers have to be used instead. lf tomato quotations were a surprise, the prices fixed for salmon were a dis- tinct shock to the trade. These were $1.75 for reds and $1.50 for pinks. These figures cover the allotments of 18 per cent. which the canners have reserved for Government use. The red prices are $1 below the prevailing market price and the pinks 50c below. These figures indicate that the opening prices were too high, but the canners insist that buyers have only themselves to blame, as their rush to buy the salmon, taking it all out of first hands, caused the ad- vance. This, however, does not explain the opening price of $2.25 for reds. altruism. FAILURES LIGHT. The year 1917, despite depression in many lines, is setting an admirable rec- ord in lightness of business failures. Each new week’s figure is a new record, and so evenly proportioned are the cas- ualties in business that every section of the country appears to be enjoying seas- onable prosperity. Of course, one of the reasons for this condition is the large amount of Government purchas- ing for war needs. It has stimulated languishing industry in every direction. The failures of the week ended Nov. 8, give a good comparison. For this last week, according to this authority, they numbered 215. In the corresponding week last year they were 235, in 1916, 258; in 1915, 327; in 1914, 371, and in 1913, 305. If you don’t advertise your busi- ness, the sheriff may. > rights November 14, 1917 NO MORE RACE SEGREGATION © By a unanimous decision, our high- est tribunal has declared the Louis- ville city ordinance establishing a segregated district for colored people in direct violation of the Constitu- tion, and, therefore, null and void. This is the most important decision that has been handed down by the Supreme Court since the Dred Scott case, and, happily, this time it is the right way. It was anticipated that the prejudice of some judges might lead them to dissent from the conclu- sion, but the unanimous opinion of the Court is a great victory for the cause. To Mr. Moorfield Storey, of Boston. who argued the case, and to the Na- tional Association for the Advance- ment of Colored People, which car- ried it up, congratulations are es- pecially due. When it is recalled that the Chief Justice is from Louisiana and that Mr. McReynolds is a Ten- nesseean, the significance of the una- nimity of the Court is apparent. It is, of course, not only the Lou's- ville ordinance which is affected, but every other attempt to establish a negro “pale” on American soil. For all time the Supreme Court has laid it down that the most hateful insti- tution of the Russia which has passed away shall not be set up under the American flag. What these Southern cities had undertaken to do was to draw absolute limits around a given district and so say to’ the colored peo- ple that they could not purchase a foot of land to dwell upon beyond that. It made no difference what the conditions of overcrowding were. Un- less private enterprise platted entire- ly new sections, the negroes were to get on as best they could. It was leg- islation against thrift, against the de- sire to rise which all Americans hold so dear, against the acquirement of property, against the right to move about freely and to live where one wishes. Liberty’and the pursuit of happiness were denied to any negro who desired to leave the segregated district for the dangerous purpose of seeking better quarters, better light, purer air, better playgrounds, and bet- ter association for his children. Of course, it was sought to disguise the real meaning of this segregation under the pretence that the purpose was to arrest and prevent racial an- tagonism, The Supreme Court, in the decision read by Justice Day, admit- ted the existence of “a serious and dificult problem arising from a feel- ing of race hostility;” everybody rec- ognizes that this feeling is often in- tensified in urban communities where the races live in close juxtaposition, and where the pushing into newer sections by a given group may cause financial loss. New York City knows it well, not only in connection with our colored citizens, but with other racial groups and the invasion of trade. What old New Yorker but re- calls the cry of rage and dismay when the first shop was opened on Fifth Avenue? But, while recognizing the racial difficulty, the Supreme Court brushes it all aside, saying: “Its so- lution cannot be promoted by depriv- ing citizens of their Constitutional and privileges. The right _ terior cut (flank) MICHIGAN TRADESMAN which the ordinance annulled was the civil right of a white man to dispose of his property, if he saw fit to do so, to a person of color, and of a color- ed person to make such disposition to a white person.” It entirely re- jected the theory that the ordinance in question was a legitimate exer- cise of the police powers of the state, and again upheld the doctrine that the police power cannot, whatever the excuse, ovetride the Constitution —a salutary deliverance just at this time, when magistrates and other of- ficials are deliberately overriding the Constitution under such pretexts as “disorderly conduct.” It is a cause for no little satisfac- tion in this period of flux that we have this remarkable demonstration of the value of a written Constitution. It has been the fashion to abuse it, al- though we have just seen the curious spectacle of the New York Socialists declaring themselves to be the sole de- fenders of our organic law. But, as in the case of the “grandfather-clause” laws to disfranchise colored men, the Supreme Court has again shown itseli a true bulwark of the liberties and rights of the colored population of the United States. By this last decision it has dealt a severe blow to those reactionaries in the South who seek ever to force the negro into position of inferiority and to add immeasur- ably to his difficulties of earning a livelihood and living a useful and re- spectable life. When the Berea Col- lege case was decided by the Supreme Court in favor of the Kentucky law forbidding the co-education of the races, it seemed as if this great tribu- nal had definitely placed itself on the side of those who would degrade and depress our colored citizenship. That decision, Justice Brewer said, mad: pessible a law forbidding Jews from going to market except during certain hours. Monday’s decision makes it certain that there will be no “reserva- tions” for Jews or negroes or Chinese, or any other of our racial groups. For this there are millions to-day giv- ing profound thanks and taking new hope as they bear the heavy burdens of the disadvantaged. In a study of factors which influ- ence tenderness, Lehmann and_ his associates measured experimentally the relative tenderness of raw meat of different kinds and cuts from old and young animals, the effect of hang- ing and freezing upon tenderness, and also the effects of cooking. Accord- ing to his summary, the toughness or tenderness of the individual meat fibers is a matter of the location of the cut, and his measurements show- ed that the raw fibers from an ex- were almost two and a half times as tough as those from an interior cut (tenderloin). If people never stop and stand in front of your windows, there must be something lacking about your dis- plays. Compare them with the ones people seem to like. Just because you never have drawn trade from outside a certain radius, don’t think it isn’t worth while to try for it. GOOD EFFECT OF THE LOAN. The importance of a wide distri- bution of the Government bond is- sues is not perhaps as generally ap- preciated as it should be. A wide distribution is important for its po- litical effect. It impresses the enemy. It shows that the war here is not un- popular, that the people are prosper- ous, that the loan was not forced. At home, it gives a huge class of people a more direct interest in the success- ful prosecution of the war. In a country of more perilous political for- tunes, as in Russia, a wide distribu- tion of the bonds increases their safe- ty: it prevents talk of repudiation; it nullifies the view that the bondhold- ers are a class definitely distinguished from the people at large. But finally, and most important of all, it helps to restrict inflation. The banks do not take the loan by creat- ing huge book-keeping credits. The people at large take it, out of actual savings. Really, the amount of money contributed by the huge mass of sub- scribers is astonishingly small. Out of $4,617,000,000 subscribed to the present loan, for instance, it required 9,306,000 out of 9,400,000 subscribers, or 99 per cent., with their subscrip- tions of $50 to $50,000, to take about one-half of the subscription, or $2,- 488,000.000, The other 1 per cent. applie1 for the other half of the loan. Had the Treasurer announced the $50 and £190 subscriptions, the number of mill’ors of subscribers to them would probably show very little smaller, but the actual amount subscribed weuld be absurdly smaller. Out of 3,810 000 people subscribing to the fifth Ger- man war loan, for instance, 1,794,000, or more than one-half, bought bonds of $50 or less. The total subscrip- tion of this 50 per cent. of subscrib- ers to the full amount of $2,683,000,- 000 taken was $39,000,000, or not even a per cent. But that is not the point. The point is that a huge number of subscribers. whether paying for their bonds out of future savings or past savings, are nevertheless compelled to save. That discourages extravagance. It releases goods and labor for the Government. The people pay for the war as it goes along. And not only have the 9,400,- 000 subscribers to the Liberty Loan a direct inducement to save, but their example will be efficacious with those who have not subscribed. If extrva- gance is infectious, so is thrift. If richer people by extravagant dress and living morally impel poorer peo- ple to extravagant dress and living for the sake of “keeping up with them,” they also remove this impu!- sion by setting the example of say- ing. POOR ECONOMY. Occasionally the Tradesman re- ceives a letter from a merchant, stat- ing that he must economize some- where and has concluded to start by discontinuing his subscription to the Tradesman. This is the kind of economy which is correctly described as saving at the spigot and wasting at the bung- hole. In these days of remarkable revolution and innovation in merchan- dising the merchant who does not keep thoroughly posted stands a poor chance of avoiding the pitfalls which open up before him. He cannot rely on the daily papers to guide him, be- cause most of the so-called merchan- tile information disseminated in the daily press is not only incomplete and incorrect, but is presented in a biased manner purposely calculated to place the retail merchant in an unfavorable light in the community and create undue prejudice against him in the minds of his customers. At no time in the history of trade journalism was the duty of the editor so clear as now—the duty of so di- recting and advising his reader as to enable him to maintain a reasonable profit on one hand and yet avoid the notcriety and loss of business which will ersve if the merchant makes one false step through failing to comply with the governmental rulings, which are correctly presented in the trade journal. The price of a yearly sub- scription is a mere bagatelle com- pared with the destruction of his busi- ness through governmental elimina- tion, which is sure to happen in the case of the merchant who does not utilize every possible opportunity to keep correctly informed and then im- mediately act on that information. In the light of this timely warning, it will be seen that the discontinu- ance of:a trade journal is the last place where economy should be prac- ticed by a merchant. The Chicago Bureau of Public Ef- ficiency has issued a pamphlet entitled “Primary Days and Election Days as Holidays,” in which there is much sensible talk about the waste of time by servants of governmental bodies. The opinion is expressed that “The practice of treating all primary days and election days as holidays is ab- surd—and worse. There is no reason why public employes should be allow- ed more holidays than ordinary citi- zens., The practice is wasteful of tax- payers’ money, It is a needless incon- venience and expense to business. It is demoralizing politically, in that it operates to place at the disposal of party leaders in control of public of- fices the services of political workers paid by the public.” It is declared that the politicians had election days made holidays by law in order to give an excuse for closing public offices and leaving public officials and em- ployes free for political work. It is shown that in 1916 absence by em- ployes of local governmental bodies from their duties represented in their salaries $136,500. It is recommended that this practice be stopped by an act of the local governing bodies and that action on the subject be taken by the Legislature. The Bureau of Public Efficiency might have gone a good deal farther and dealt with the whole subject of holidays. This coun- try has increased the number of such gaps in activity greatly in the past few years and the tendency is still in that direction. Not content with Sun- day and the totally unnecessary week- end occasions of the sort, the poli- ticians a few years ago discovered Columbus and set up a dies non as a monument to him, MICHIGAN TRADESMAN November 14, 1917 Cr N z: Luss ATTP rae Situation More Hopeful as Respects Volume. Written for the Tradesman. To observe that the success of a retail shoe business depends upon vol- ume is to commit a truism. Merely to hold one’s own insofar as the num- ber of pairs sold is concerned, is a thing to give one pause, but actually to go back—that is to sell fewer pairs during a given time compared with a previous length of time—is a serious matter. But that is precisely what a great many retail shoe dealers through- out the country have had to think about. When the price of footwear began to advance by leaps and bounds (as did prices in pretty much everythinz else that people had to buy), some people—a great many of them in fact —began to practice a more rigorous economy in the matter of their foot- wear purchases. Quite a lot of shoe dealers made as much, if not more money on the fewer number of pairs sold than they did on the larger vol- ume under previous selling condi tions, but the distributing fact stil existed that their volume of busines- showed a shrinkage. The question arose, How far is this thing going to extend? If you make 10,000 sales a year at, say an average profit of 80 cents a sale, that amounts to $8,000 a year. Now suppose, un- der certain conditions, you are able to increase the average profit per sale 25 per cent., in other words, make an average profit of $1 on each sale made—but at the same time lose 2,000 customers; then you have merely broken even on profits. But if you lose any more, then you begin to lose out very rapidly. To continue to break even you must keep up the volume, and to get ahead on the game, you’ve got to increase the vol- ume. From present indications—i. e. sell- ing conditions as actually prevailing or confidently anticipated, in many widely separated sections of the coun- try—the outlook is somewhat more promising. In other words, people are getting used to the prevailing higher prices which dealers must place upon their footwear offering. At first the advance was so disconcert- ing to some people they couldn’t quite bring themselves to accept it as an economic necessity quite beyond the control of the local shoe dealer. People—especially those of very lim- ited means or easily excitable temper- aments—seemed to get the idea that somebody was trying to put one over on them. They fancied that, by play- ing a waiting game, they could pres- ently buy shoes at something like the old price. Of course the public was dead wrong in such reasoning, but it takes time to eradicate wrong ideas. Mcreover sensational and ill ad- vised newspaper articles telling about vast stocks of leather on hand—leath- er which presumably could be had for less money than shoe manufactur- ers had been paying for their raw ma- terials—all seemed to prophesy the speedy inauguration of a lower-priced regimen. Hand in hand with this popular fancy for footwear retrenchment, there went an almost unprecedented gain in the repair game. People thought to beat the game by getting their old shoes repaired instead of buying new ones. On the whole, this is an economic expedient of doubtful validity. Many shoes were repaired (as frank repair men will tell you) that weren’t worth the cost of the re- pair bill when finished. Of course it all boosted business wonderfully for repair departments, and perhaps cre- ated the idea in the minds of many people that they were actually econo- mizing, but some of them have be- come wiser. Anyhow, and for whatever reason or combination of reasons, the out- look is brightening sofar as the local dealer is concerned, People are get- ting into a shoe-buying frame of mind. And a few cold November rains will help it on, and December snow flurries will help it on still fur- ther. Ben Jacobson, in his Weekly Trade Letter to the Shoe Retailer, tells about cne dealer who has a somewhat unique method of feeling the public pulse by special buying inducements. “One week he trimmed his window with special sale goods which brought in such good business that he con- cluded there was no need of offering special inducements. He therefore changed the display, showing only the best goods at top prices. The falling off was so noticeable that he again brought out sale goods and is now doing a good business.” There may be some value in these changeable tactics. One thing is evi- dent: Where one is over-stocked with seasonable goods, something must be done to make the goods move. Vol- ume is a thing that must be zealous- ly looked after. At the same time it is well enough to look ahead before inaugurating a price-slashing crusade just at this time. The leather situation is anything but encouraging; and with the tremend- ous amount of leather going into army shoes and other military equipment requiring leather, it is a safe bet that shoes are going to cost the dealer Leather Top Combinations Tops are made of Dull Horse Butts. Great for service. Tuff Soo’s are the Hood Standard Lumber- man’s Over, Rolled edge, with heel. Men’s 7% inch $2.60 12inch 3.15 16inch 3.85 Boys’ 7% inch 2.15 In the ‘‘Bullseye’’ Combinations In Cartons Black with White Sole. Black Horse Butt Tops. Heel. Men's 7% inch $2.70 12 inch 3.25 16 inch 3.95 ‘Bullseye’? Combinations with Red Overs with White Soles and Dark Red Horse Butt Tops. Heel. Men's 7% inch $2.75 12 inch 3.35 16 inch 4.10 In the ‘Pacer’? Combination In Cartons We have one style. All Red Over with Red Leather Top. Men’s 16 inch at $3.70 in “Old Colony’’- Three Styles. Black Overs with Heel. Plain Edge. Black Horse Butt Tops. Men’s 7% inch $2.10 Boys’ 7% inch 1.75 Youths’ 7% inch 1.55 Grand RapidsShoe ® Rubber The Michigan People Grand Rapids As an All Year Round Seller The Bertsch Dress Shoe Line for men is unexcelled. You can safely add any of the numbers in the BERTSCH shoe line to your stock. Every one of them is a good all year round seller. If they do not move this season they will be equally good next spring. This is one of the features that makes the BERTSCH line strong with the dealers. Another all-important feature is the wearing qualities. You cannot go wrong here. Every pair has in them the very best material and workmanship. _ This insures absolute comfort and satisfaction to the wearer and repeat orders to the dealers. THEY WEAR LIKE IRON Herold-Bertsch Shoe Co. Manufacturers of Serviceable Footwear GRAND RAPIDS, MICH. zs? . zs? . “ November 14, 1917 more money (twelve months hence) grade for grade, than he is now pay- ing for them. Cid McKay. — +> How Shoe Retailers Can Lower Costs Champaign, Ill., Nov. 12—There are four chief methods I think that are necessary to keeping down the rising cost of doing business. Buying Right. Owing to the rapid change of style, the women’s shoe game has been quite difficult during the last four sea- sons. It is impossible for one shoe merchant to tell another what pat- terns he should buy. Each must study his customers and have a general idea what kind of shoes his trade de- mands. Then comes the question, “How far in advance of the season should the average merchant buy his shoes?” Shoes should not be bought more than seventy days in advance, although some merchants are forced to do six months’ buying all at once. He soon falls behind with his payments and he is not in a position to meet rising costs nor increasing competition by turning his stock rapidly. I believe that buying in this manner does more than anything else to break the aver- age merchant. The second method is: Keeping Stocks Moving. It is necessary to know the total stock in your store. We find it a good policy to divide stock into typi- cal lines carried, such as men’s, boys,’ children’s, rubbers and findings prob- ably. You should also know how much of each of these lines was carried last year. This information helps in the purchase of rapidly moving goods. Stickers should be disposed of twice a year—to a iob dealer, if necessary. Of this loss of $500 or $1,000, charge $100 per month with expenses. Short lines should be thrown into stock racks and sold at once. The third method is: Knowing Costs. The books and entry facilities used in determining costs are as follows: Sales slips of usual type; perpetual in- ventcry: stock record of lines; vouch- er checks: merchandise ledger; cus- tomers’ ledger for charge accounts; private ledger for controlling accounts and the like; combined cash book and journal for handling sales and ex- penses. The inventory book is kept by lines and days of the week. At the end of each month write up your perpetual inventory cards from this book. Thus you can tell at any time what you have in stock. The fourth method is: Getting the Most Out of Advertising. One of the easiest ways a shoe mer- chant can throw away his profits is by useless advertising. Now there was once a time when we considered all advertising as worth the money, as good advertising. But that was in the day of lower priced advertising and printing, To-day the retail shoe merchant must look well to his ad- vertising appropriation, for there he may discover a profit leak of enor- mous proportions. First of all, there is the judicious use ef the local newspapers. It is well to carefully analyze the circulation of your local papers. If the Tribune ts noted for a quality circulation and you are bidding for quality business, play the Tribune strong. If, on the other hand, the Post has a mammoth circulation among the middle and lower classes, it is a good plan to keep the Post in mind when sale time comes and when any special merchan- disine event is to be pulled. Remember this one thing about newspaper advertising: You must use it the year round if you’re going to realize the big profits possible through its channels. Keep your space down in the duller periods. to be sure, but not too far down. Don’t let an ad- vertisement of such small dimensions appear in your papers that your cli- MICHIGAN TRADESMAN 11 entele may think that advertisement represents the size of your business. Direct mail publicity is a splendid stimulus for the retail shoe business, but in this as well as in newspaper advertising, it is well to remember that continued effort wins. One let- ter won't establish a new line of shoes in your customer’s minds, nor two or three. Your follow-up system must be carefully planned and the timing of the receipt of your communications should be figured. For instance, if yours is a Saturday town, time your mailing to reach your homes on Fri- day at noon. Give the customer time to think over what you have written. Remember always in rétail advertising that the average human mind acts slowly and that you must give your message time to sink in. Don’t make your letters freakish or too familiar. Merchandising is a dignified, sober, honorable profession and you should impress your audience with the re- sponsibility and integrity of your firm by every bit cf mail or printed matter sent them. John H. Snyder. —_+ +> Boomlets From Bay City. Bay City, Nov. 12—The charter elec- tion held in this city Nov. 5 was de- feated over 200 votes. This is the second time the proposition has been voted on and defeated by about the same vote. The result proves conclusively that the people are indifferent as to how the affairs of the city are conducted or are in a comatose condition. It is reported that the matter will be resubmitted at the spring election. By that time it is to be hoped that the taxpayers and oth- ers will wake up and give this question the attention it deserves. Only about 25 per cent. of the vote of the city was cast at the election. The Currie Hotel, Oscoda, has chang- ed hands, John Connell having rented the property to Wm, Sinclair, formerly of Cass City, who has taken possession. The Park Hotel, Orion, has closed its doors and discontinued business. The Detroit Hotel, Rochester, has re-opened under new management. J. D. Riedel has bought the general merchandise stock of D. Losey, Orion, and is closing it out at special sale. Charles A. Waiker, general merchant, Metamora, and Frank Carrolton, junior members of the firm of Beemer & Car- rolton, Orion, have gone to the woods of Northern Michigan to spend their annual vacation. Their friends are legion. Therefore mail your order for venison to the sports early. John Golden, general merchant of Lewiston, has returned from a_ two weeks’ business trip to Chicago. A large number of Michigan hotels are being heated .by “hot air” at present on account of the shortage of fuel. Many of them are working the graft game from both ends by raising their rates and cutting down the quantity, as well as the quality, of the meals. It is hard for a man with a good healthy appetite to satisfy it with the most of the meals placed before him. Seventy- five cents to $1.50 is being charged for rooms without bath, and in many in- stances with only wash bowl and pitcher. All on.account of the war and the kaiser. B. E. Stewart, of this city, is closing out the stock of the Fashion Boot Shop, which he purchased recently. W. T. Ballamy. —_+ +. Don’t assume, because you are a natural salesman, that you cannot learn anything about salesmanship from books or trade papers. CT aoe ~ For Bigger and Better Business Warm Goods in Stock Having just completed filling all our warm goods orders, with the exception of a few numbers, we will accept new orders at prices lower than we can buy them for to-day. Our stock, like others, is limited, so order early. This Felt Moccasin with Silk Ribbon Trim and Large Pom Pom, Instock @ $1.20 No. 863—Old Rose No. 864—Lavender No. 883—Pink No 888—Baby Blue No. 8026—Austrian Blue ALSO OTHERS FOR LESS MONEY Hirth-Krause Co. Tanners & Shoe Mfrs. Grand Rapids, Michigan A SMALL THING TO LOOK FOR BUT A BIG THING TO FIND LK, ar tT GRAND RAPIDS SHOE TRACE MARK REGISTERED _ This trademark represents the ground floor plan of our factory. Look for it, ask for it; it stands for wear, comfort and service. Rindge, Kalmbach, Logie Company ORIGINAL MAKERS OF “THE GRAND RAPIDS SHOE” MICHIGAN TRADESMAN November 14, 1917 ny we or Zz > Z = > MUU ay ~ SOCKS _ ; oy) )) a la yy COE EL CUCOCKCE (ee aes WS = _ = yp fe QUT ELL ll DD (€ Troublesome Questions Precipitated By the War. Written for the Tradesman. Unfortunately there is a strain of pessimism as to the future in the thought of the business world. It should not exist. It tends to create the very state of affairs people fear. The surface of the Nation’s wealth has not been scratched. There is an abundance for all, and no matter how gloomy the present may appear, mat- ters will be so adjusted that prosper- ity, built upon a firm foundation, will again be with us. It should be rea!- ized that whatever may be the de- rangement of business and whatever the sacrifices we are called to make, they are only temporary. The silver lining to the clouds is there and will reappear brighter and broader than ever. The people at large have more money than ever before, and as the $5,000,000,000 loaned the Government through the purchase of the Second Liberty Loan 4 per cent. bonds flows back into the channels of trade. all lines of business will speed up with beneficent results. Directing industries to war uses is a tremendous task for the Govern- ment. Priority order No. 2, issued by Judge Lovett under the priority shipment act effective Nov. 1, brings home to us the fact that the industries of the United States are now to un- dergo actual organization for war. Order No. 2 is one of the first steps which will take us from the existing status of business. The order direct- ly affects only the purposes for which the railroads may permit the use of “open top freight cars.” In order to free this class of equipment for the moving of coal, coke, ores, sugar beets and cane. metal products and fertilizers, the railroads are ordered to deny their use for the loading of material for construction of roads. theaters and amusement buildings, passenger vehicles, furniture and musical instruments or the finished products of the three classes last named. This order places the ban only on some of the unnecessary prod- ucts of industry, but there will, un- doubtedly, be others added later. Here, again, the labor situation comes in as an important factor. It is not without the range of probability that thousands of skilled workmen, now engaged in turning out automobiles of the pleasure class, will be switched to those industries vital for the suc- cessful prosecution of the war. The case of the railroads can be taken as an example of this need. Even the money asked for through higher rates cannot solve the problem if the raij- roads cannot get the man power they need at any price. Attention is called to this phase of the situation because it is evident that before a great while the Government will be compelled to exercise its authority to turn the labor power of the country from the nen-essential to war-essential indus- tries. Action in this direction is like- ly to be both swift and vigorous. There must be no favored classes from now on. The question as to what “non-es- sential business” is is a very pertinent one and there is much speculation as to what the Government shall declare it to be and what course it will pursue in withdrawing labor and materials from such industries as may be re- garded as non-essential during the war. No policy has been announced. The Chamber of Commerce of the United States very aptly suggests that before a business is classified as “non-essential” and deprived by act of Government of labor and ma- terials, the industry, through duly elected representatives, should he given an oppcrtunity to discuss the matter, and learn the premises of the Government and its reason for action. Embodied in the suggestions made by the National Chamber of Com- merce is the statement, “It should be the cardinal principle that the normal structure of business should be main- tained during these abnormal times, so far as possible. Therefore, con- sideration should be given to the pos- sibility of allowing the non-essential business a proportion of its require- ments of labor and material, so that some organizaticn may be retained to be developed again upon the return of peaceful conditions.’ Further- more, when the Government is forced to deprive a business of materials and labor because it is non-essential, an effort should be made by the Gov- ernment to place with the industry orders for products needed in the war. In a letter to the writer, A. J. May- nard, Cashier of the Traverse City State Bank, of Traverse City, says: “I notice your statement in the Oct. 24 issue of the Michigan Tradesman that out of 978,959 subscribers to the first Liberty Loan but 54* have not paid for their bonds in full. Permit me to say there are a great many more than 546 subscribers to the first Liberty Loan in this community alone who have not paid for their bonds. True, the Government has its pay in full, for the banks have paid for them, but the Traverse City banks are carrying these subscribers. This con- Arrange For It Now The future welfare of your family may de- pend upon your foresight in arranging for the management of your estate. A plan that meets with general approval is to create a trusteeship by an agreement or ty a will from which you, or others designated by you, will receive the income. You can also direct how the income and prin- cipal shall be distributed in the event of your decease. A trust created in this way may be added to or decreased, or may be changed by you at any time during your life. Send for Blank Form of Will and Booklet on “‘Descent and Distribution of Property’’ THE MICHIGAN TRUST Go. OF GRAND RAPIDS Safe Deposit Vaults on ground floor. , Boxes to rent at low cost. GRAND RAPIDS NATIONAL CITY BANK CITY TRUST & SAVINGS BANK ASSOCIATED CAMPAU SQUARE The convenient banks for out of town people. Located at the very center of the city. Handy to the street cars—the Interurbans—the hoteis—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institutions must be the ultimate choice of out of town bankers and Individuals. Combined Capital and Surplus.................. $ 1,724,300.00 Combined Total Deposits ....................-- 10,168,700.00 Combined Total Resources .................0-- 13,157,100.00 GRAND RAPIDS NATIONAL CITY BANK CITY TRUST & SAVINGS BANK -ASSOCIATED a <<” « « rv November 14, 1917 dition undoubtedly holds true throuz- out the entire United States.” Th: statement made in the Mich gai Tradesman was from Federal Re- serve reports and was_ technically correct. However, as Mr. Maynir! very justly points out. the lack which so patriotically respovded ‘o the Nation’s call are carrying agocd- ly proportion of the subscribers fo- small accounts. It was only thr -ue) the splendid co-operation of the ba’ k: of the country, large and small, that it was possible for many thousands of persons to subscribe for the Liber- ty Bonds, .making small payments down. The subscriptions ran into the hundred million class. It will thus be seen that pursuing the same broad and patriotic policy in the second Liberty 4 per cent. loan, the banks have added to their burdens, tempor- arily tying up a large amount of can- ital. Real sacrifices have been made by the banks and trust companies of the State who spent hundreds of dol- lars each in advertising, devoted their time and that of their employes in the campaign, receiving in compensa- tion only the satisfaction of know- ing they were doing their part in win- ning the war. Not one cent was re- ceived by any institution for handling or selling Liberty bonds. In add'tion to these institutions every investment banking firm in Grand Rapids and, in fact, in the State, virtually suspended all business to devote their time and energies and those of their salesman, without compensation, to the selling of Liberty Bonds, Cheerfully and en- thusiastically they entered the cam- paign and worked night and day un- til its close met with gratifying suc- cess. No greater patriotism has been show during the war than that of these men who quietly and unostenta- tiously did so much to make the Lib- erty Loan a success. Tumbling prices of securities on the New York Stock Exchange have as- sumed such proportions during the last few days as to cause the gov- ernors of the Exchange to take unus- ual but, under the circumstances, eminently proper steps to scrutinize selling orders with a view of de- termining whether the toboggan course of prices is being caused by speculation, short selling, German in- fluence or genuine liquidation. Thev adopted a_ resolution requiring all Stock Exchange members who are borrowing stocks either for them- selves or for their customers, to fur- nish daily to the committee on clear- ing house a list of all stocks borrow- ed, with the names and amounts, and the parties from whom borrowed, re- quiring similar information daily from those loaning out stocks. This course will enable the Stock Exchange governors to put the clamps on spec- ulation and short-selling of stocks by persons who do not own them, the seller borrowing the stocks for the transaction with a view of buying in at a lower level and making actual delivery at the higher price at wh'ch they were sold. Short selling at this time is taking a treasonable advan- tage of the country’s crisis and there js no doubt that such an offense will MICHIGAN TRADESMAN be dealt with on that basis. As soon as it became known that the gov- ernors of the Stock Exchange ho ected and are in close touch with te “oy e-rment. there was a noticeahl> 1 decrease in the selline movement on ‘eating that a hear raid was ‘7 a nre- lmrarvy stage of operation. Th> tumbling of ocrices naturoall: hod derressing effect cn business and -+ Hints to Credit Men. Several points of interest to credit men are touched on in the Novembe~ letter of the National Association of Credit Men. One of these deals with a simple way of helping to reduce of- fice labor and expense, particularly in cases where employes are now in the National service. Of this matter it says: “Don’t file unimportant letters and documents. Have each department indicate upon a letter or document that it is of an unnecessary or unim- portant character, for which purpose a rubber stamp could be supplied, and have them filed apart from the impor- tant ones. They could be retained for thirty or sixty days—longer, if desired—and then destroyed. In this way two kinds of expenses can be cut down—the cost of the labor ot filing and the cost of files, and the office space occupied by them.” Another thing on which the letter touches is the unfair administration of the insolvent business enterprises by referees in bankruptcy in certain parts of the country. Action on this matter by the Association, taken at the request of members, has resulted in the last year in the removal of at least two referees of this type. The Association advices its members to report cases of unfair administration, together with any evidence on which a complaint or request for removal may be based; Care in assembling this evidence is requested. The letter also speaks of the falla- cy of passing lightly on credits of en- terprises with which the names of well-known persons or business men are associated. “Enterprises of a dubious character seek prominent names to lead their lists of officers and directors,’ the letter goes on, “and too often the well-known man falls for a game that is nothing more than a scheme to trade on his reputa- tion. Too frequently, also, recom- mendations are handed out for a con- sideration because they can be traded upon and used as a selling feature. “When a credit man faces an order it should not be accepted or enter- tained merely because the name of some man prominent in finance or business is at the head of the con- cern’s stationery. He should, with the same diligence that he would ex- ercise with other orders, ascertain the nature of its organization, the ex- tent of its financial abilities, and pass upon the order more largely because of these features than because of the goodness merely of some prominent name.” 15 Kent State Bank Main Office Fountain St. ‘Facing Monroe Grand Rapids, Mich. Capital - - - - $500,000 Surplus and Profits - $500,000 Resources 9 Million Dollars 3 mG Per Cent. Paid on Certificates Largest State and Savings Bank in Western Michigan THE BANK WHERE YOU FEEL AT HOME "Gen Rips GavincsB Ani, WE WILL APPRECIATE YOUR ACCOUNT TRY US! Handled by All Jobbers DUTCH MASTERS CIGARS Made in a Model Factory Enjoyed by Discriminating Smokers G. J. JOHNSON CIGAR CO., Makers GRAND RAPIDS Sold by All Dealers 16 MICHIGAN TRADESMAN November 14, 1917 ‘ HN CU mn Way re = TN sone f \' Mt A uf ae: {i ‘ ~ SSS hag —————} =/ | SS SS f —— ae ~ 4e . DRY GOODS, FANCY GOoDs. AND NOTIONS. Al Ls I, ey) Patt seg ELLIS (C01 ¢4 S ea. Au) ~ 2 } < ys Z ale KS All Linen Goods Short—tiemp to Be UseJ. New York has had the shortest linen market that we have seen in many years. The goods are scarce and the middle class consumer is the one that will be inconvenienced. Even the unicn and all cotton goods will net round out the amount necessary for New York alone without sparing it. Consumers bitten with the savinz fever will make any quantity answer, but it will not be as of yore. Allover the country the stocks of linens and of their many substitutes are of the same condition. Imports of linen are hardly worth repeating; all-flax good; are rarer than “angel’s visits.” We are not alone in our being de- prived of “real flax” goods, and while we are not weaving flax for the Gov- ernment we do conserve on other work and material, knowing that all is necessary. The Irish mills are all more or less on government work: this requires all but very limited or- ders, so the commercial comes next, and we ordinary buyers take what we can get. Ireland had expected a supply of Russian flax in good time, but the trouble now at Riga will probably cut this supply off partly if not en- tirely. Flax grows in Russia in Livonia, Courland, North and East of the district now as a disputed point and out of all of this area we hope fer flax. The Riga crop was ready for harvesting, and it is nip and tuck be- twen the Russians to destroy it and the Germans to secure the crop of growing flax. No improvement is held out from any other land, although the women could handle the crop, as they were well capable of doing. The brownish linen so much used for anything below the “pure” linen cannot be had, but Italy will send tons of hemp yarns to be used; the fabric thus evolved is not half bad, but can not be bleached, cutting it off from staple household purposes Prices are higher than was expected, and we are told to wait “until the situation improves.” :Manufacturers are loth to accept many orders, as they do not know just what the pro- duction may cost them, Those for- tunate in having cloths on hand find buyers willing to pay a big increase; they are ready to take all they can at any within reason prices. The occupation of Riga brings the war close to the area occupied by growing white flax which is liked by the spinners of Scotland. Canvas is made of white flax. end in further trade it is mixed with brown flax and used for tent duck. During the past three months New Ycr importers received little of union and flax linens. In the retail stores stocks are a sham, as they are eaten into badly. Broken allotments do not allow for much choice, and the retailers deserve cred- it for the showing they are still mak- ing in the linen departments. As fast as new goods come in they are sent out to fill waiting orders, but the im- porters seldom fill up on even one item with any surplus. Reserve stocks are now counted in as relics of the “good old days.” The retailers have had several linen sales of remnants and perfect high and medium grades of linen, making a good showing even though the stock was high in comparison with a year ago and low as it will even be a month from now. The sales intro- duced more union and cotton damask to the public, and while they are winning their way from price and scarcity of other goods, they will never replace the glistening, snowy linen of Ireland, France and Belgium. The Thanksgiving sales will soon follow; not much stock back of the samples, but the retailers are combing the market for goods and the import- ers deserve credit for keeping up the supply as well as they have tried and succeeded in doing. The Government has been enquir- ing about plain linen for airplane cloths, as there is much difficulty wound about the silk question. Our Government is experimenting with various materials, as the strain must be tremendous. Every new purpose that linen is taken for is felt in the price and quantity, but it must be done. The British government is dis- cussing a change in the manner of licensing the exporting of linen goods; if this is done it will probably relieve the importers here. There seems to be a feeling that by the new plan devised that the speculative buying of houses not known until recently as large buyers of linens will cease or be kept down. Cash buying may control for a time, but there are other things to be considered in busi- ness. In the sales lately had in New York the table linen was sold in sets so far as possible. Broken lots sell readily at any time, and when they are freely shown the sets do not sell as well. Usually the holidays mean gifts of table linen, but this year the interest seems centered on knitting bags of gay. ribbon or cretonne and hand knit articles. It is wonderful how attractive the retailers are able to make the linen department with the contracted stocks that they must have, but they accomplish it. Flax grows about three feet in height and is a very pretty flower when in bloom. We grow it in this country for its seed, linseed for the oil used in mixing paints and var- nishes. The flax retted in the river Lys in Belgium is the finest known. After the weaving the bleaching used to be in the open air, but many goods are now bleached by artificial means. At an exhibition held in London in 1851, one pound of linen yarn was shown so finely spun as to measure 228,000 yards, or 130 miles. Very fine linens used to be spun on the hand spinning wheel—Dry Goods. Panay «Suspenders yaa comfort Of All Jobbers PRESIDENT SUSPENDER CO., Shirley, Mass We are manufacturers of TRIMMED AND UNTRIMMED HATS for Ladies, Misses and Children, especially adapted to the general store trade. Trial order solicited. CORL, KNOTT & CO.. Ltd. Corner Commerce Ave. and Island St. Grand Rapids, Mich. United Agency Reliable Credit Information General Rating Books Superior Special Reporting Service Current Edition Rating Book now ready Comprising 1,750,000 names— eight points of vital credit information on each name— no blanks. THE UP-TO-DATE SERVICE Gunther Building CHICAGO ss ILLINOIS 1018-24 South Wabash Avenue cMc Ready-Made >> are neat and attractive and cheaper than you can make them—40 cts. per 100 and up. Write for Samples CARNELL MFG. CO. Dept.k , 338 B’way, New York The Goods! Net Prices! When you receive “OUR DRUM MER” catalogue regularly you always have dependable answers to these two important questions: What is the lowest net price at which I can buy goods? Where can I get the goods? Items listed in this catalogue have the goods behind them. The prices are net and are guaranteed for the time the catalogue is in force. ¢ Butler Brothers Exclusive Wholesalers of General Merchandise New York Chicago! St. Louis Minneapolis Dallas price from $3.25 to $11.00. $15 00, $20.00 to $40.00. 30-32 Ionia Ave., N. W. Automobile Robes : Largest and finest assortment in the State “Chase Quality,” 60 in. single plush, double plush, rubber faced, rubber interlined, ranging in 64 in. x 72 in. auto robes for rear seat, double plush, rubber interlined, muff robes, mohair and fur effects: $7.50, $9.50, $10.50, $11.50, $12.50, $14.00, _ Auto shawl and steamer robes, all wool, scotch clan patterne, 60 in. x 80 in., $6.50, $8.50, $10.00, $11.00, $12.00, $15.00, $17.00. Sherwood Hall Co., Ltd. §4in. x Grand Rapids, Michigan SOMETHING PRACTICAL Have You Seen It? A Non-Breakable Doll You will profit by showing this BABY DOLL in your HOLIDAY DISPLAY. These Dolls—dressed complete—to retail for 50c to $1.00. Call and see them, or will be glad to submit samples, | Quality Merchandise—Right Prices—Prompt Service | PAUL STEKETEE & SONS WHOLESALE DRY GOODS GRAND RAPIDS, MICH. — PRICE CARDS. * ¢ « He v ¢ > \ ay “* ify 4 . “fe eas Ac yp? > «On 4 ¢ Bie > we a + = ¥ eater a o < %> > + ay a ~ , i? 4 * un ay * ¢ * dr < ¢ > \ a4,7 -* ify 4 . “fe sy et | > «On 4 ¢ Bie , we a vm _ & eater 4 » November 14, 1917 Dealings in Broad Silks. Again last week buyers for broad > silks confined themselves to a great extent to such filling-in business as was needed to carry them through the immediate future. They were not in- clined to place any large commitments far ahead until the price situation has become more settled. Sellers, on the other hand, made no attempt to force their goods on, the market. There was little or no price cutting to get business. The pract cal deadlock in raw silks, which has ob- tained now for some time, it is felt will have to some to an end soon, and manufacturers do not wish to be loaded down with orders at present prices should they be forced to pay an increase for raw materials. There is talk here and there of an advance in prices shortly in some of the more popular weaves, and in some quarters a scarcity is predicted for January and February. Buyers, how- ever, do not seem to place much con- dence in these reports, and are hold- ing up a lot of their business for price concessions. The prospects for the coming spring season are looked upon in all branches of the trade as particularly good. Styles favor silks, and enquiries from cutters and others are plentiful, Sat- ins, taffetas, chiffons, and the crepes are most in demand just now and, for spring, silk jersey, foulards, and other prints continue in the lead. +> —___ Hosiery Unchanged. Cotton hosiery is moving conserva- tively, and no new steps are being taken regarding the future. Agents report that there is still considerable spring business to be collected from many sources and no one is think- ing of fall business except on woolen and cashmere goods. The price trend among knitters is still an upward one. Many of the smaller mills of Pennsylvania and the South are picking up any opportunity that comes their way for an advance. Agents find that unless this course is tempered with reason it leads them into difficult positions. An example in point is to be found in women’s mercerized goods. Some of the extreme figures placed on this merchandise recently have had to be revised into line with the rest of the market. Manufacturers must not get the idea that distributers will pay any price simply because they have takea quietly to abnormal advances, It is a notable fact that many large or- ganizations have done all they can to keep prices down. Wool socks may be opened at any time. Mills are also ready to open cashmere hosiery. Production avail- able to the civilian trade on both of these lines for 1918 seems much re- duced. —_++.—_—_ Millinery For Spring. For early spring wear, according to the bulletin of the Retail Millinery Association of America, the opinion ‘is expressed here that satin hats with touches of braid in high colors, or satin hats combined with velvet, will be quite the vogue, For immediate use white hats are coming to the fore. Sometimes they are of white satin MICHIGAN TRADESMAN combined with white panne velvet, while others show white satin with facings of black velvet. White bengaline, a material that has not been used for some time, is coming back into style. It is seen here in hats made entirely of this ma- terial, as well as in hats that combine bengaline with black velvet facings. All of the bengaline hats seen are trilored effects, and are trimmed with seal fur, balls, pompoms, and bands. Bustle hats in white panne velvet with gold trimmings are seen, as are white panne velvet. shapes, combined with silver cloth and trimmed with small silver flowers. The bulletin also says that fur anc fur combination hats are doing well in the high-priced goods, while in hats to wholesale at $36 a dozen there is a demand for French helmet effects in panne velvet combined with satin in white and colors. Nutria fur is used to decorate the edges. —_—e. 2a As to Wool Conservation. Washington, Nov. 12—The Com- mercial Economy Board of the Coun- cil of National Defense announces that all branches of the woolen cloth and of the clothing and garment in- dustries are now co-operating in car- rying out the wool conservation pro- gramme undertaken by the board last summer. The campaign was initiated to fore- stall a threatened wool shortage. The board asked the cloth manufac- turers to produce fewer designs and to use reworked wool or cotton mix- tures as far as practicable, and the men’s and women’s garment makers were asked to avoid unnecessary mul- tiplicity of styles and to leave off features which violated the principle of economy in yardage, The board has been in conference or correspond- ence with thousands of representative men in the trade, including woolen and worsted manufacturers, wholesale manufacturers of men’s and women’s garments, merchant tailors, tailors to the trade, men’s fashion plate pub- lishers, retail clothiers, makers of women’s styles and patterns, dress- makers, women’s tailors and women’s garment retailers. As a result, lead- ers in all these lines have pledged adhesion to the programme. The amount of the wool savings cannot be estimated, but it is already large. The board has carried on the cam- paign without power of legal compul- sion. The industry has responded voluntarily and heartily to the appeal for co-operation in meeting a Nation- al emergency. —_———_>-+ + ___ Velvet Market Active. Buying for immediate delivery for velvets and velveteens is reported to be very active. The popularity of these fabrics this year for use in suits and dresses is said to have gone far beyond the most sanguine expecta- tions of mill agents. Unlike other seasons, many brilliant colors have been sought this fall. The millinery trade particularly has been a large buyer, and in some of these shades there is said to have developed a scarcity which may not be relieved for some time. Mills are working overtime with what help they can get in an effort to keep pace with the demand, and have managed to make deliveries, with but few exceptions, within the time specified. —_——_>+ Underwear Scarce, Manufacturers of cotton ribbed un- derwear have been running largely on Government order lately. Several o: the large New York State mills were approached by Government agents last ‘month and a solid four weeks’ production requested. It is under- stood that this was done in order that the deficiency in winter weight under- wear for the army be made up at once. The obtainable supply of wool- en and worsted goods has not been sufficient. Sellers foresee a scarcity of mer- chandise for the civilian trade of which many jobbers are unaware. Army business is being placed quietly, and it is said that only those intimately connected with the operation of buy- ing these goods realize the immense amounts under order and likely to be consumed during 1918. The general market is quiet with rib and fleece mills slow to take steps for late 1918 deliveries while condi- tions remain as bullish and uncertain as they are now. Spring goods are strong and likely to be in steady de- mand. oo oo Sign Regulation in Panama. The City Council of Panama ha- issued a decree that in the future no signs or advertisements will be per- mitted in public places unless the owners sign a contract with the mu- nicipality for their display. Commer- cial signs in front of places of busi- ness are excepted from this ruling, but they are to pay a tax of $1 a month. Payment of this fee in ad- vance will reduce it to $10 a year. All signs displayed in public places 17 must bear a stamp showing compli- ance with the decree, and must be in Spanish. The text in a foreign lan- guage, however, may be placed direct- ly under the Spanish wording, if de- sired. The display of signs, posters or advertisements containing mistakes is prohibited and is penalized by fines, —_>+>—___ Men Taking Better Suits. The demand for men’s suits th’s fall, say authorities in the trade has been much better than many retail- ers had expected or were even pre- pared fully to meet. Those merchants who favored the cheaper lines in their original orders have since been com- ing back to market for more of the better stuff, and the proposition of moving all of the low-priced gar- ments is in many cases worrying them. “Business on the whole,” said one prominent manufacturer, “has been very good this year, and things are lining up very nicely for spring.” Oe An Irishman employed in a large factory had taken a day off without permission and seemed likely to lose his job in consequence. When asked by his foreman the next day why he had not turned up the day before, he replied: “I was so ill, sir, that I could not come to work to save my life.” “How was it, then, Pat, that I saw you pass the factory on your bicycle during the morning?” asked the fore- man. Pat was slightly taken aback, then regaining his presence of mind, he replied: “Sure, sir, that must hive been when I was going for the doc- tor.” SERVICE agine. QUALITY Not Merely Immediate Shipment The whole spirit of this house is real service, bigger, broader, more complete and comprehensive than you can im- Not only quality goods, priced right —not only orders shipped at once—not only complete stocks to select from— far more than this— Real Service of Quality helps you grow bigger. Ask the Grand Rapids Dry Goods Co. Exclusively Wholesale Grand Rapids, Michigan QUALITY SERVICE 18 MICHIGAN TRADESMAN November 14, 1917 oy aN) Ne ; a a" peste UTTER, EGGS 48? PROVIS uy %. wy ON Anil D eetee me 4, joer] A Ba AG: ya ‘ WW, Race “Ts = ny Gal oad = 3 RY ee Q 2) " LS SEEDS Reed & Cheney Co. GRAND RAPIDS, MICH. Turkeys Telegraph, phone or write us for special prices before you sell Wilson & Co. 20-22 Ottawa Ave., N. W. Grand Rapids Grand Rapids Store Fixture Co., Inc. The Place, 7 Ionia Ave., N. W. BUY AND SELL Used Store and Office Fixtures Geese, Ducks and Chickens Michigan Michigan Poultry, Butter and Egg Asso- ciation. President—J. W. Lyons, Jackson. Vice-President—Patrick Hurley, De- troit. Secretary and Treasurer—D. A. Bent- ley, Saginaw. Executive Committee—F. A. Johnson Detroit; H. L. Williams, Howell; C. J. Chandler, Detroit. Uncle Sam Will Probably Shave To- mato Prices. That the Hoover plan of licensing promises to be effective in producing lower food prices, at least to the ex- tent of eliminating the speculative element from prevailing prices, is growing more and more evident every day in the trade. Nor is there any disposition to deny that in the past most of the high prices have been due to the speculative advance in values; - not necessarily speculative in that a holder exacted the tribute, but be- cause scarcity or demand created the enhanced value as actually prevailing in replacement cost. There is little doubt that the actual cost of canning, especially of to- matoes, was about what the packers estimated ’way back last February, when they made their future prices, save for the advance in tomatoes which was imposed by the farmers out of their own whimsical business mor- ality during September and October. Everyone knows that they jumped contracts at pleasure and sold their contracted products at prevailin, market prices. But even that rise has not justified, in the opinion of most of the jobbers, any such prices as packers have been demanding, as con- trasted with the future contract prices. Ever since it became known that Mr. Hoover proposed to disregard re- placement values in determining the fairness of prices there has been an opinion that as soon as the Govern- ment really got to it, the costs of packing would be looked into and thar lower prices would prevail. This has caused the reluctance of some job- bers to buy at packers’ recent asking prices, If Mr. Hoover meant what he said, there was a feeling that no such prices could long obtain. The expected is about to happen. Uncle Sam has been looking into to- matoes and other canned products with a view to learning just what the right prices should be. It was com- monly accepted that whatever price Uncle Sam named would become the ruling price—or an influence in price making—just as his preliminary price of $1.45 was taken as a basis months ago and prevailed for a long time un- til the bad weather and poor crop scare set it. Farmers undoubtedly got fancy prices for their pack, but no one in the camp of the buyers has felt that tomatoes were actually worth $2 a dozen. It didn’t figure right and the feeling was that the packers were taking advantage of the uncertainty. When short deliveries became the order of the day, these suspicious were more than ever confirmed, and everyone awaited with some anxiety the investigation of the Government into the price. As already stated in these columns, it was also thought that investigation would ensue into the reason for short delivery and whether any such shortage in delivery as prevailed was justified. With its own governmental purchase of 12 to 16 per cent. as a basis, the Food Ad- ministration had ample groundwork on which to predicate some figuring as to what became of the pack. Reports are to the effect that this investigation has decided that the fair price for No. 3 standard tomatoes should be about $1.70, which fact will be promulgated in a day or two Enquiry in the local trade yesterday found everyone who should know very reluctant to admit anything, but no doubts were cast upon the cor- rectness of the round about report. In fact, it has been forecasted in some degree by the recent decline in ask- ing prices, aggregating about 15 cents a dozen, but neutralized in effect by the freight scarcity and the enhanced demand for actual New York goods. There is still room for the guessers as to what will happen if Uncle Sam finds that the packers have been “playing *possum” in the matter of deliveries. If it is true that packers have been holding back goods to profit by the speculative advance in spots and they expected to cash in at about $2, they will find their little airship badly punctured by the find- ing of Uncle Sam that $1.70 is a fair price. In fact it may force a tempor- ary reaction in the form of a dispo- sition to call back some of the plead- ings of the iobbers a few weeks ago for tomatoes at from $1.75 to $1.85, and if Mr. Hoover should find ground to prosecute the packers interesting action might ensue. Of course the intrinsic value of to- matoes or other products will not be materially changed because there is undoubtedly a short pack, speakiny generally, and it is probable that the packer will find a waiting market at profitable figures for all he wants to sell, but knocking out the great wave of wealth that has been the canner’s dream will be a sad blow to the man- ipulators and probably force a lot of goods on the market—N. Y. Com- mercial Bulletin. Pleasant St. and Railroads MOSELEY BROTHERS _ Grand Rapids, Mich. Wholesale BEANS, POTATOES, SEEDS Telephones 1217, or write when have stock to offer E. P. MILLER, President F. H. HALLOCK, Vice Pres. Miller Michigan Potato Co. WHOLESALE PRODUCE SHIPPERS Potatoes, Apples, Onions Correspondence Solicited Wm. Alden Smith Bldg. Grand Rapids, Mich. FRANK T. MILLER, Sec. and Treas LOVELAND & HINYAN CO. CAR LOT SHIPPERS Potatoes, Apples and Beans Write or telephone when you have anything to offer Association of Commerce Bldg. Grand Rapids, Michigan Onions, Apples and Potatoes Car Lots or Less We Are Headquarters Correspondence Solicited i Vinkemulder Company GRAND RAPIDS ro! MICHIGAN WE COVER MICHIGAN M. PIOWATY & SONS Distributors of Reliable Fruits and Vegetables MAIN OFFICE, GRAND RAPIDS Branches: Saginaw, Bay City, Muskegon, Lansing, Jackson, Battle Creek, South Bend, Ind., and Elkhart, Ind. aoe , —— i « 4 vr 4 as i * *¢ e aa November 14, 1917 One Who Keeps Heart. New York, Nov. 12—Now that the hysteria over the Italian reverses has about subsided, let us take a serious view of the situation and its possi- bilities.. No one denies the value oi Italy as a factor in the war, not evei the Germans. We all know what ef- forts she took, what inducements she offered Italy in return for her abso- lute neutrality. L’Italia Irredenta, long coveted, was to be the prize for her alignment with descendants ot Attila and Genseric, But those who shaped the destinies of Italy knew the ultimate choice which their land must make. The entrance of the Germans into France caused calamity, but not so much as when they began to approacn Paris with an almost certain pros- pect of taking it. When the French realized that once again their beloved Paris was to fall into the hands of the Huns, they came to their true senses as to what they had to contend with. And Catholic, Protestant, Jew, and atheist as well as royalist and re- publican joined hands_ with one solemn bent, that of repelling the in- vader. The result was the Marne! Italy had not been entirely a unit as to this war. Let us not labor un- der any delusion on that score. The Socialists viewed the matter in the usual light, the Clericals were some- what on the fence in some matters, and those Italians who had profited by the German exploitation of Italian industries were none too keen to have Italy get into the fray. All of these divided elements had to disappear or Italy was to be at the mercy of the Germans sooner or later. The Ger- man propaganda in Italy would have only one result for Italy—defeat and humiliation. Ws it to be? The invasion of the Friuli is not a defeat, nor a disgrace, nor even a re- pulse! It is the decoying of the Ger- mans into the open. It is to be the best thing that has happened to Italy, for it has caused the Italians to come to the defence of their native soil, not the Italia Irredenta alone! With the prospect of Venice, or Milan, or Ferrara, and other monuments of a golden age, meeting the fate of Liege, the valiant sons of a united Italy will fight the Hun with renewed ardor, not on the snow-capped peaks of the Carnia, but in the open fields of the Friuli, where they can again show the world that the spirit of Garibaldi still lives. Let not Americans of Italian ex- traction nor the Italians in the United States who are still subjects of Italy feel that the United States or its Allies are blind to Italy’s urgent needs. They have been so, perhaps. but the public is not always informed of the reasons for many apparent neg- lects and will not be until diplomacy is an open book, As chairman of the Italian committee on the Liberty Loan in this district, I am in a posi- tion to know to what extent the Italians have responded to the ap- peal of this country for support of its financial programme. And the re- sponse from Italians has come not from citizens alone, but from aliens who knew that in aiding the United States they were aiding their beloved Italy and her Allies, in their fight for humanity and democracy. Festina lente. Let us not despair. The Italians are united in Italy and the Italians of the United States will be all the more united in the sacred bond of sympathy for the land which gave them birth. They will support their adopted land with renewed vigor. Let us remember that, as in the days of her youth, “L’Italia fara da se,” Italy knows her part and let us have no doubts on the score that she will give a good account of her- self, Luigi Criscuolo. —_—_>~--—____- New Produce Regulations. Eliminating unjustifiable sales from one wholesaler to another, stopping MICHIGAN TRADESMAN speculation in ‘futures,’ and having butter, cheese, eggs and poultry han- dled in the most direct route from producer to consumer are the chiei objects at which the new produce rules of the Food Administration’s licensing system are aimed. One of the fundamental purposes of these rules and of the entire sys- tem of licensing is to get the largest possible share of the consumer’s dol- lar to the producer.” In these words George E. Haskell, dairy expert of the Food Administration, sums up the means by which the farmer will be. benefited. The licensing system which went into effect November 1 does not ap- ply directly to farmers or farmers’ organizations and is directed chiefly at wasteful and unfair practices in the handling of food products between the producer and the consumer. But with such practices stopped or di- minished, the producer is expected to benefit in several indirect ways. One is a greater public demand as the re- sult of reasonable prices to the con- sumer made possible by a less ex- pensive distributing system. Anoth- er benefit will be the confidence of the producer himself resulting from the fact that his products are being handled in a distributing system under Government supervision. — +2 Patent on Crisco Held Invalid. On the ground that the patent un- der which “Crisco,” the widely ad- vertised food product manufactured by the Procter & Gamble Co., of Cin- cinnati, is produced, contained noth- ing novel at the time of its issue, the United States District Court for the Southern District of New York has held that the patent is virtually worthless. The case in which the question was decided was one brought by the Procter & Gamble Co, against the Berlin Mills Co., manufacturer of a food product known as “Kream Krisp,” alleging infringement of the. “Crisco” patent. The products, it ap- pears from the court’s review of the facts in the case, are similar in a gen- eral way, and contain similar ingredi- ents, although in different propor- tions. However, on the showing made by the complainant, and the facts brought out at the trial in con- nection with the research which de- veloped “Crisco,” the court held that the Burchenal patent, secured by an employe of the company and assign- ed to the company, showed no new invention, but merely carried to a logical conclusion certain work done by E. C. Kayer, who was employed by the company for a time, and whose process, it seems, was subsequently taken over by the defendant company. The decision is based on a techni- cal analysis of the products whose composition was in controversy, both as to the materials entering into them and the quality of the product in fin- ished form. No question regarding the trade-names of the two products was involved. The really significant part of the case lies in the fact that under this decision, the Procter & Gamble Co. has no exclusive right to the manufacture of lard substitutes similar to “Crisco.” An appeal to higher courts is probable, however, in order to secure a final adjudication of the matter. > 2-2 Keep Turkeys Until Matzre. This year’s turkey crop has been so slow in maturing that the U. S. Food Administration is urging farm- ers to withhold the birds from market until fully fleshed. W. F. Priebe, pou - try expert of the Food Administration staff, states that the average young turkey will weigh from 10 to 15 per cent. more on December 15 than on November 15 of this year. “Turkeys are unlike other poultry” Mr. explains. “Chickens can be fattene| at any time, but a turkey does not take on much flesh until it has nearly reached maturity, Then it gains in weight rapidly.” Priebe Feed is now abundant in most of. the turkey raising areas and to place immature birds on the market means the loss of a large potential supply of turkey meat at a time when it is needed to substitute for the beef, pork and mutton that we must export to feed our army and our Allies. The rapid gain in weight which turkeys make after reaching maturity will more than compensate growers for holding them the additional thirty days. Rea & Witzig PRODUCE COMMISSION MERCHANTS 104-106 West Market St. Buffalo, N. Y. Established 1873 Live Poultry in excellent de- mand at market prices. Can handle large shipments to ad- vantage. Fresh Eggs in good de- mand at market prices. Fancy creamery butter and good dairy selling at full quota- tions. Common selling well. Send for our weekly price cur- rent or wire for special quota- tions. Refer you to the People’s Bank of Buffalo, all Commercial Agen- cies and to hundreds of shippers everywhere. BO MD BU) t) Caos bok ee You can own and control your peewee: cee ES CES Ld Moly a: tio man instead of an order taker. Write us today for exclusive sale proposition covering your part: y-¢:1 Ce) I iPeoil ale ta A veem neta hs choice Michigan Wheat properly blended to pro- duce a satisfac- tory all-purpose family flour. PUT CUS 1 ey 7 Vem all ee od The Sack that keeps the flour IN and the dirt OUT. Watson-HigginsMlg.Co. GRAND RAPIDS. MICH. Merchant Millers Owned by Merchants Products sold by Merchants Brand Recommended by Merchants NewPerfection Flour Packed In SAXOLIN Paper-lined Cotton, Sanitary Sacks PEANUT comes first. your jobber today. Don’t be fooled by price. BUTTER CAN BE COMPARED TO COFFEE AS TO QUALITY Buy where quality Buy Jersey Peanut Butter and notice the difference in taste. Order from Perkins Brothers, Inc. Bay City, Michigan 20 MICHIGAN TRADESMAN November 14, 1917 “ys & — — — — = a e" y) if Fat : STOVES AND Tt SL Tes Ere Foy Ve ane 5 Racin au ))) 1099) dP ww ae : 4, 4 = 2 EE sg Katee q be Michigan Retail Hardware Association. President—James W. Tyre, Detroit. Vice-President—Joseph C. Fischer, Ann Arbor. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Organize Early to Stimulate Early Holiday Trade. Written for the Tradesman. Although Thanksgiving Day is st ll a couple of weeks distant, with many astute hardware dealers the Christ- mas holiday campaign is already tacitly under way. The windows may not yet be “talking Christmas.” The holly and Christmas bells may not yet have made their appearance. But none the less, the big drive of the year has actually commenced. Coincidently, Christmas shoppers are also busy. I know quite a num- ber in my own town who had done most of their Christmas buying by the first week in November. Pres- ent day conditions are such that wide- awake minds realize without being reminded the need of shopping early; and it needs only a comparatively gentle reminder from the retailer to start things moving generally. The wide-awake hardware dealer is now organizing his forces to handle the Christmas trade. One item of organization, that of buying the stock, should have receiv- ed attention long ago, In other years, buying could be left until compara- tively late and still leave a fair chance of getting in a rush order at the last moment. That wasn’t good business. of course; but merchants did it. But now the merchant sees to it that his stocks are secured early. Coincidently, careful buying is al- so essential under present conditions. The merchant must figure his needs closely and accurately. This is where intimate personal knowledge of his community and its business possibil- ities plus careful study of the lines being offered and the current prices will help immensely. Specific, ac- curate knowledge of all phases of buy- ing and selling was never worth so much as it is now. To handle the Chiistonns selling campaign efficiently and successfully demands close attention. It is good policy to induce early buying. Early buying spreads the campaign over a longer period, and mitigates the strain of the last-minute rush. It makes for greater satisfaction all round Customers get better service, and salespeople undergo less strain. A first essential in inducing ear'y buying is to start selling early—to show Christmas goods well ahead of time. Thus, many merchants start their actual Christmas selling, Christ- mas advertising and Christmas win- nee a “ROSS dows right after Thanksgiving. But even before the Thanksgiving holi- day, the special Thanksgiving adver- tising is made a sort of “lead’’ to the bigger holiday campaign that is to follow. Thus, one merchant makes a feature of a “brighten up for the holiday” display. Here is the idea. It is get- ‘ting late for exterior painting. But there are many visitors coming home for Thanksgiving. Why not brighten up the house inside for their bene- fit? So the merchant puts in a win- dow display showing just what he has in the way of floor finishes, wall tints, enamels, varnishes, brushes, etc. which can be used in touching up the bare spots of which there are always a few in the average house. He takes the same line in his newspaper ad- vertising; and in addition gets out a circular letter to householders urg- ing the need of brightening up the home for the coming holidays. One significant line is: “Thanksgiving is coming—and right after comes Christmas. Now is the time to brighten up your home for your visitors. Now, before you get too busy to even think about it, Be- fore you buy, come in and get our suggestions anyway. Our. advice doesn’t cost a cent. Our experience is at your service. Let us help you right now.” Immediately following Thanksgiv- ing, the Christmas advertising and the Christmas window displays can be started. “Only twenty-one more shopping days until Christmas” then becomes the slogan. Displays should be changed frequently, seasonable lines well displayed inside the store. Christmas decoration used to give a seasonable touch to everything. Now is the time to organize this campaign, however, and to work out on paper such of the various details as can be calculated in advance. For instance, you can decide and note down what lines you intend to feature in your window displays from time to time. Look up the clippings, notes and ideas you have stored away in your desk or clipping file. Know- ing what you want to feature, you can with the aid of material of this sort, plus your own ingenuity, out- line on paper a series of good, pull- ing displays. Of course, after you get the dis- plays outlined, new ideas are bound to occur. If they do, iust work them in where you can; or if you can’t work them in this season, jot them down for use next Christmas. The same thing holds true with re- gard to your advertising, You can sketch in outline, and even write out Sanitary Cloth Window Ventilators They Keep. Out Dirt and Dust Rain or Snow ooms, H tal JF Oftices: He "Beach Air Without Drafts Made with Special Woven Fine Mesh Buff Colored Cotton Cloth Packed One Dozen in a Crate Imprinted Circulars Furnished Free MICHIGAN HARDWARE Co. Exclusively Wholesale GRAND RAPIDS, MICHIGAN Foster, Stevens & Co. Wholesale Hardware wf 157-159 Monroe Ave. : 151 to 161 Louis N. W. Grand Rapids, Mich. Leitelt Elevators For Store, Factory Warehouse or Garage Built for Service Send for proposal on your requirements Adolph Leitelt Iron Works 213 Erie Street Grand Rapids, Michigan Pere Marquette Railway Co. F ACTORY SITES Locations for Industrial Enterprises in Michigan The Pere Marquette Railway runs through a territory peculiarly adapted by Accessibility excellent Shi Facilities. Healthful Climate and Good Conditions for Home Life. for the LOCATION OF INDUSTRIAL ENTERPRISES. First-class Factory Sites may be ee. at reasonable prices. Coal in the Saginaw Valiey and Electrical Development in severa a peree of the State insure Cheap Power. Our Industrial ent invites correspondence with manufacturers and others seeking locations. All in- es will receive painstaking and prompt attention and will be treated as confidential. Adtzess GEORGE C. CONN, Freight Traffic Manager, Detroit, Michigan November 14, 1917 in full, a large part of your advertis- ing copy long before the Christmas selling campaign is actually commenc- ed. You have more time for the work now. A month from now you will be pressed for time, and the preparation of advertising copy is apt to be slight- ed. So, too, with circular letters, if you use them. Get your ideas in shape now, while the holiday season is still a long way off. Then there is the store arrange ment, which merits some thought and attention. You will probably need some extra help. See to that impor- tant point right now. Later on, it will probably be exceedingly difficult to secure any kind of help. You will need price cards and show cards. Most of these can be prepar- ed in advance. Decorations can also be planned ahead of time and the material secured. The delivery sys- tem, which is bound to be overtaxed even under the most favorable condi- tions, should be looked after. It will pay to spend a little time “coaching” and training your extra holiday help. In short, the shrewd merchant will look right now to getting out of his way every item of preparation for the holiday selling that can be attended to beforehand. There is a lot of this work that can be done now, and for which there is more time now than there will be in a month from now. Of course it is easy to say, “Christ- mas is a long way off. There’s no hurry for a day or two.” But it’s a lot more pleasant to have things well planned ahead, to have your cam- paign organized, and, when the period of real stress comes, to feel that things are running smoothly; yes,are running with a smoothness you never experienced before. Victor Lauriston. ++. The Thing That Pays the Best Divi- dends. I am the foundation of all business I am the fount of all prosperity, I am the parent, most times, of genius. I am the salt that gives life its savor. The rich who try to do without me deteriorate, languish and usually fill premature graves. I am the primeval curse, yet a bless- ing that no healthy man or woman can be happy without. Nations that woo me ardently rise; nations that neglect me die. It is I who have made the United States what it is to-day. I have built her matchless industries, opened up her rich minerals, laid her incompara- ble railways, ‘reared her cities, built her skyscrapers. I have laid the foundation of every fortune in America, from Rockefel- ler’s down. I alone have raised men up from the ranks and maintained them in posi- tions of eminence. I am the friend and guide of every worthy youth. If he slights me, he can have no enviable end. I am the sole ladder that leads to the Land of Success. Sometimes men curse me, seeing in me an arch enemy, but when they try MICHIGAN TRADESMAN to do without me life turns bitter and meaningless and goalless. I must be loved before I can bestow my greatest blessings and achieve my greatest ends. Loved, I make life sweet and purposeful and fruit- ful. Fools hate me; wise men love me. Savages, some rich men and many rich women shun me—to their un- doing. The giants who fill the presidential chairs of our railroad systems, our great industrial organizations, our institutions of learning, almost with- out exception, owe their place to me. I can do more to advance a youth than his own parents, be they ever so rich. I am the support of the millions; indirectly, the support of all. I am the creator of all capital. Wealth is me stored up. I am represented in every loaf of bread that comes from the oven, in every train that crosses the contin- ent, in every ship that steams over the ocean, in every newspaper that comes from the press. I am more zealously cultivated in America than in most other countries, especially by men of wealth. I am sometimes overdone—volun- tarily by the ambitious, involuntary by the oppressed and the very young. But in moderation I am the very oxygen of the ablebodies, even though some, sure of my constancy, look up- on me as loathsome. A little taste of my absence quickly brings them to their senses. My followers among the masses are becoming more and more powerful every year. They are beginning to dominate governments, to overthrow anachronistic dynasties. I am the mother of democracy. All progress springs from me. The man who is good friends with me, who is not afraid of me, can go— who can tell how far? Who am I? What am I? IT am Work.—B. C. Forbes in N. Y. American. —_+2+2—__ Yourself as a Part of Salesmanship. “Yourself” is not just so many pounds of flesh and bones wearing ap- propriate clothing, If it were, then any.man of equal weight and dimen- sions, wearing the same _ clothing, could be you. “Yourself” is a collection of habits —habits that were born in you, habits you have cultivated, and habits you don’t know you have. Take a list of your good habits— the little ones which are matters-of- course with you, and note which ones you postpone occasionally. The habit of shaving every morn- ing, for example, is a good habit. No man can shave himself without fol- lowing it up with clean linen, brush- ed clothes, a shine, and a smile which begins at his heart and spreads out. Omit the morning shave, and you have not only discounted your ap- pearance for the day, but you have discounted your efficiency for the day. No use talking, the individual who makes a habit of looking efficient is cultivating the habit ficient. Stop to think of it. The success of every institution is built upon a combination of individual selves. of being ef- No man ean help make an organ- ization greater, better, more success- ful and more efficient without making himself the same. Enthusiasm is a habit, belief, per- sistency is a habit, politeness is a habit, salesmanship is a habit. And these, by the law of nature, have their complement, which is that of making confidence, satisfaction, appreciation and buying a habit on the part of the customer. Which is as it should be—and as it must be, when you make “your- self” of the best of yourself. Bell Phone 596 Citz. Phone 61366 Joseph P. Lynch Sales Co. Special Sale Experts Expert Advertising —Expert Merchandising 44 So. Ionia Ave. Grand Rapids, Mich. wl UZ ELC, we. * ' SSUNBEAM a .. *“Sunbeam”’ Harness and Horse Collars We use only carefully selected leather and the very best grade of trimmings. Our manufacturing facilities are unsur- passed, which enables us to offer a pro- duct that has unusual MERIT. Owing to the extreme scarcity of all materials, it is imperative that dealers place their orders early. While we are making every preparation to keep up to our orders, but in spite of any service we can give you, you will be disappointed unless you anticipate your probable re- quirements as far in advance as possible, and specify early shipment. We will appreciate your inquiries and orders. BROWN & SEHLER CO. Home of Sunbeam Goods GRAND RAPIDS, MICHIGAN 21 AGRICULTURAL LIME BUILDING LIME Write for Prices A. B. Knowlson Co. 203-207 Powers’ Theatre Bidg., Grand Rapids, Mich. 139-141 Monroe St es ee GRAND RAPIDS, MICH. te isch Hine Co OFFICE OULFITTERS LOOSE LEAF SPECIALISTS Co. 237-239 Pear] St. (near the bridge) Grand Rapids, Mich. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof ' Warm in Winter Cool in Summer Brick is Everlasting Grande Brick Co., Grand Rapids So. Mich. Brick Co., Kalamazoo Sagiaaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction . Signs of the Times Are Electric Signs Progressive merchants and manufac- turers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 THE HIGH COST OF PROGRESS for the benefit of the world at large. produce VER since the friction match came into existence, there have been imitators. of them were content, after having made a match that would light a fire, to “let well enough alone.” No wonder they didn’t progress beyond the “just as good”’ stage. Some But this company has never been satisfied, even though its product was the “standard” by which imitations measured their shortcomings. only match ever awarded a gold medal for proved safety and efficiency, the SAFE HOME MATCH We are still spending more money than all other manufacturers of matches combined in an endeavor to improve our product, our methods and the condition of our workers— Even though it has produced the There’s a “DIAMOND” match for every need, every trade, and every price, and every one of them represents in its class the same effort at perfection and leadership. The grocer who pins his faith to “DIAMONDS” can rest content that he is selling his cus- tomers the best match that money, care, science and 40 years of experience can THE DIAMOND MATCH COMPANY MICHIGAN TRADESMAN November 14, 1917 Necessity of Cleaning Out the Neg- lected Places. One day not long ago I went house-hunting with a friend in the small suburban town where she lives. The search took us into the houses of some of the well-to-do folk of the community, and we saw what their own neighbors seldom see—the real inside of those dwellings. For we went from cellar to attic in each of them. As we came away from the last of them, which as you saw it from the street appeared one of the most attractive houses in the whole town, my friend said to me: “Well, I don’t know that we have found the house we want; but one thing I do know: From this time on my own attic, cellar, closets, kitchen, and doorsteps are going to be clean and orderly if I don’t have a rug or piece of bric-a-brac in the house or a velvet dress for my back. I have seen things this day that I would not have believed without the witness of my own eyes.” Such showy drawing-rooms we were ushered into, in houses where the front door-casing was smeared with dirty finger-marks? Such din- ing-rooms, filled with elaborate plate and china and glittering glass, ten steps from kitchens that reeked with greasy odors and stood grimy with ancient layers of neglected accretions! Such hallways, replete with gilt furni- ture and statuary, hinting nothing of filthy cellars, musty closets, and at- tics cluttered with the dusty relics of all the past ages of man! Now, a busy woman has to plan her work carefully, and there are many things that she must ignore and neg- lect because she has neither time nor strength to see them through; but there are some things that are her especial business; it seems to me that no outside claims upon her time are valid if they are to stand as excuse for a house dirty except in the showy parts, and unwholesome and full of rubbish. These are matters that re- late to the health of her family, and in the long run neglect of them real- ly makes the housekeeping harder. Whatever may have been the case in normal times, it is now a fact that such conditions belong in the category of the inefficiency and waste against which we are all conscripted to do battle. In that cellar and attic of yours are there not things long since forgotten that ought to be brought out and sold or given away or repaired or otherwise made use of in place of new things that otherwise you might have to buy? Do you know what is in your cellar or your attic? It may take a little time, especially if you have been neglectful, to clear out that cellar and that attic; but once you have it done and keep your reso- lution to have an eye on them here- after, you will find it easy. Do you realize that the mere mat- ter of freeing your house of places for the thriving of vermin and germ disease has now a relation to the Na- tional situation? Doctors and nurses are not so plenty now; thousands of them have been drafted or have. vol- unteered for war-service. You must do your share to keep the community glean and wholesome. In one of those fine houses that we visited we found four barrels of decaying vege- tables that must have been in that cellar not less than two years. Sup- pose ycu take a half-day every week for a month; go over everything in your attic; give away ruthlessly or sell every single thing that you do not see definitely a way to use or have a clear reason for keeping. Then brush down the walls, mop the floor, have the small windows washed. Go through the cellar in the same fashion, and at the end have it all white- washed. See how virtuous you will feel. Do not keep a lot of clothing with the vague idea of some day using or making it over, unless there is some- thing really very handsome or of such exceptional quality that you feel you must await a return of the fashion, or that you may use it for a costume party or something else quite out of the ordinary. Practically speaking, you will not use it again; it will only serve as a nesting-place for moths; it can be used now by some clever friend of yours in more straitened cir- cumstances, or sold, if you please, for the benefit of the Red Cross or some other activity that you want to help. Broken furniture should be gotten out of the house at once, unless you defi- nitely intend to have it repaired and restored to active use. But look: it over carefully before you let it go. Even small pieces of mahogany or other fine woods are wanted by cab- inet-makers. Nine-tenths of the con- tents of the average attic ought to be disposed of forthwith. All the mcre if the children play there on rainy days; dust and clutter are bad for them in every way. Closets do so love to gather old and useless things! Some women are so reluctant to part with clothing, shoes, hats, and such like that their closets get to be veritable storehouses of un- used things that some one would find invaluable. An hour spent once a month or once in two months clearing out the closets will accomplish won- ders. Closet floors should be brush- ed whenever the room is cleaned. It is well in the spring, after a good cleaning, to sprinkle the shelves with powdered. camphor or napthalinc; this will help to keep the moths away. Look at your kitchen with the eye of a stranger looking things over with a view of renting or purchase. Is your kitchen sink like one I saw that day—so thick with accumulated grease that you really cannot tell whether it is porcelain or iron or soapstone? Is the wood work so filthy with fin- ger-marks, like that in that same kitchen, that you are almost in doubt what color the paint was? Yes, I know how touchy some cooks are, and how hard it is nowadays to get even poor ones; but have you no tact? That is the place where the food for your family is prepared and kept— are you sure that the pantry and re- frigerator are fit for such purposes? A dirty front or back door, such as we found repeatedly on that house- hunting expedition, speaks to me of shiftless housekeeping inside. We found it so. Invariably we found them the waymarks to filthy cellars, overcrowded closets, and dusty, cob- webbed, neglected attics. There seemed to be a direct ratio between the ornate elaboration of the showy parts of the house and the degree of neglect in the less visible quarters. It is time for the American home- maker to take thought of the impor- tance of her profession. Many things that have gone by default, negligence that has been covered by the super- ficial displays of extravagance, lux- uries of the material kind that have been purchased at the cost of the treasures of the real life, must give way now for a long time, let us hope forever, to simpler ways of living, to higher and more purposeful efficiency. Some of us have got to come to this perforce of narrowed incomes and in- creased cost of everything, All of us ought to come to it because after all it is needed for the life worth while. Prudence Bradish. Did Not Mean the Same Locality. Two sisters looked very much alike. One was a widow and the other’s husband had gone back to the city, where a terriflc hot wave was then in full blast. A young man was de- puted to take one of the sisters out to dinner and he drew the widow, thinking he was escorting the other. “Tsn’t it hot here?” asked the widow. “Yes” answered the young man, wishing to be consoling; “but I fancy this is nothing to the heat where your husband has gone.” —_—_—_-->—__— A Real Attention-Getter. A six-inch cannon made of card- board covered with black tissue paper helped to make up on attractive win- dow display for a Chicago retailer. The gun was pointed directly at the street, and inside at the back was a wad of red paper. Behind this a lamp flashed every few seconds, giving the impression of an explosion to passers- by. " J about our way BARLOW BROS. Grand Rapids, Mich. ELI CROSS Grower of Flowers And Potted Plants WHOLESALE AND RETAIL 150 Monroe Ave. Grand Rapids INER'S THE BEST MY SIGNATURE Cf ZEI PACKAGE ae oa 2 srunen mr. £o US Renee ee Ti i) "Rich as Cream- Sas ata We solicit shipping accounts from country dealers SCHULZE BAKING COMPANY GRAND RAPIDS, MICH. November 14, 1917 Successful Advertising For the Small Town Merchant. The day is past when the retail merchant may insert a two by four card in the local newspaper, calling attention to the fact that he is “still doing business at the sold stand,’ or has “just received a carload of fer- tilizer’ and expect to get results. His advertising must be so. designated that it will present real selling argu- ments; it must show the prospective buyer how the article advertised is a necessity to his business or how he can, by using it, effect some financial gain. The most elementary appeal is to offer your prospect some money sav- ing or gain through his purchase, Any periodical you pick up will give examples of bargain sale headings, such as “At Factory Prices,” “Dis- count for Cash,” etc. Most sales schemes are directed to this motive of money gain, the only resort of the advertiser who is blindly groping his way. This money appeal offers a big outlet that accommodates supply to demand. Over emphasis to this money motive, however, loses prestige and patronage for your store, especial- ly if your prospect wants utility, qual- ity and convenience, rather than cheapness. “Dog-in-the-manger” tactics are poor advertising, In planning your copy, never lose sight of the fact that not readers, nor even enquiries, but orders and profits make good ad- vertising. Do not shout merely to interfere with the man in the half- page next to yours. Waste no space, nor money addressing poor pros- pects. Get an idea of your prospect and of the task your copy must per- form; then with all your power, focus your appeal where it belongs. Puns, plays upon words, pretty portraits, these all attract idie readers as sugar draws flies, but this power, applied through; real selling appeal, might be reaching more groups of actual prospects. Keep in close touch with the solici- tor of the newspaper. Seek his ad- vice often. With him, the advertiser should come to some understanding as to the page and position for his advertisement and when his copy ap- pears, he should check carefully to see that he is getting what he pays for. The best plan, when using small space, is to specialize on one article or one line of articles in each ad- vertisement. The advertiser should exercise his best judgment in selecting the article to be advertised, using only such as are desirable because of style or price, or some other selling point. These leaders will draw the people to the store and give the clerks a chance to sell them a variety of arti- cles. I have in mind one firm, a grocery store in Frankfort, which has prac- ticed this plan for the past two years. This young man began business some four years ago with small capital, in a little building and a comparatively meager stock of goods. Predictions varied as to how long he would be in business; some said three months, others going as far as six or eight. He stuck it out, however, barely mak- ing ends meet the first year. A num- MICHIGAN TRADESMAN ber of people passed him by because he insisted on doing a cash business. At the end of the first year he decided he would try newspaper advertising. Each Saturday morning he would in- sert a small advertisement, giving spe- cial prices for that day only. He stuck to this plan for the next fifteen or eighteen months, each week be- coming more convinced of the value of newspaper publicity. A little over a year ago, he sent for me and told me that he had decided to try daily advertising and asked for a contract and special position. This we gladly gave him, for we felt sure that if we could hold him for three months, he would become one of our best customers. To-day he has the largest business of its kind in Frank. fort. From a $15,000 business, he has climbed in four years to the $80,000 mark. This statement may seem to you rather absurd. It did to me when I first heard it and I told him so. Careful examination of his books, however, convinced me of the truth- fulness of his statements. Frequent- ly his books’ figures for the day’s business ranged from $250 to $700, 90 per cent. of which was in cash. One mistake the average merchant makes is that in designing his adver- tisement, he does not make his appeal general enough. He directs it either to men or to women, very seldom tc both. Two partners in a men’s cloth- ing business were arguing over a piece of umbrella copy, addressed strictly to men. One of the partners claimed that the advertisement should also appeal to women. He insisted that women had often come into the store to buy men’s umbrellas. During the discussion an advertising expert hap- pened into the store. After listen- ing a moment, he pulled out a book of advertising data and showed the proprietors that in the judgment of haberdashers in over one hundred towns, comsiderably more than 60 per cent. of all umbrella sales were to women. This he followed by show- ing that in the judgment of the mer- chantS who had gone on record, about 40 per cent. of men’s underwear and hosiery, 55 per cent. of their handker- chiefs, 50 per cent, of _ bathrobes. sweaters and overcoats and 20 per cent. of men’s shoes, hats, suits and gloves are generally bought by the ladies of the household. Thus in the wording of their publicity, the part- ners had been neglecting one-half of their actual sphere of trade. The most important requisite of successful retailing is to have the right things and to so buy them that they can be retailed at the right prices. No amount of persuasive advertising can bring continued success to the retailer who does not carry a good stock of what the people want, or what they will want when it is prop- erly advertised. Advertising can only bring buyers to the store and if a merchant’s stock and prices are not attractive, the force of the advertis- ing is lost. To have good store serv- ice is just as important as to have good merchandise. A retailer may make up his copy in the most approv- ed manner, or buy most judiciously and then fail to build up a successful business, solely because of poor store service. Another important matter to be considered in the retail business is the delivery service. Many small re- tailers lose valuable customers simply because of a disinclination or lack of facilities to deliver the purchase a mile or more from the store. “But how much shall I spend for advertising?” asks the retail merchant. This is a question that must be de- cided by the merchant himself. The amount to be spent on your advertis- ing is usually determined by taking a fixed percentage of the preceding year’s business, A successful Brook- lyn store furnishes an excellent ex- ample of how skillfully costs of sell- ing may be figured. According to its figures, the cost of doing business is 23 per cent. of the sale. Ten per cent. of this figure covers general store ex- pense, rent, light, depreciation of stock, etc. The remaining 13 per cent. covers the cost of labor and adver- tising. Now, if labor can be held down to 6 per cent., then the store has 7 per cent. for advertising. Of course, both the sum represented by this 23 per cent. and the profit per- centage of the store are added to the cost price of the goods. It should not be inferred, however, from the foregoing statement that 7 is the proper per cent. for all retailers to spend on advertising, The proper per cent. depends upon the character of the store, the volume of its trade, the size of the territory and other con- ditions. It might be 3 or 4 per cent., or it might be 6 or 8. Advertising cannot acccmplish the impossible any more than barren ground can yield rich crops. But how it does make things hum when the product and _ proposition are right; the men and the methods above criticism; where there is an honest purpose and an earnest effort from bundle boy to general manager to serve efficiently, to deal honestly, to sell good goods and to price them fairly. Oil up the machinery of your business, imbue your organization with the spirit of true service. Make your business worthy of the good will, the confidence and the patronage of the people. In this fertile field then, sow the seed of advertising and it will bring forth abundant fruits in an in- creased business and augmented prestige. Wm. G. Simpson, Jr. Attentiveness Wins. “One of the very best ways to en- sure the future patronage of a cus- tomer is to make him feel at home when he comes into your store,” says a Kalamazoo dealer, whose abil- ity to corral trade makes his advice well worthy of consideration. “We make special effort to become at least fairly well acquainted with each individual who honors us. with a visit; we want to be able, as soon as possible, to address him by name. The clerks all understand what is ex- pected of them along this line and are doing very commendable work. “There is one little practice we have adhered to in late years which I be- lieve is productive of much good— that is, for as many salesmen as pos- sible to speak to each customer who comes in. “For instance, Mr. Brown enters the store to buy a_ traveling John meets him at the door with a pleasant ‘Good morning, Mr. Brown,’ and proceeds to attend to his wants; then while Mr. Brown is waiting for change, I approach him with a cheery salutation, enquiring concerning the family health, or something else in which he is interested; on the way out, Fred, who is stationed some- where along the line, speaks to him and invites him to call again. “This makes a man feel that he is welcome and his business appreciat- ed.” bag. If you lack confidence in your goods, you may be sure that lack will be discovered by your customers, who will develop the same feeling. Chocolates Package Goods of Paramount Quality and Artistic Design Bread is Doing Its Bit Sit Dough Wis raised 01 “fs ik Maischnanns |. least expensive, and most nourishing food of all. Sell More Bread It is the most wholesome, Fleischmann’s Yeast The best bread is made with 24 MICHIGAN TRADESMAN November 14, 1917 — = — = = (tt pe e ete, ( if — — — - = = HE: Asece tests A nigeaeae KAM OMMERCIAL TRAVELER =— = ~ = = J wuneedg Ne ; NE) 5 : @ Sr) Sample Line of Goods Without Sales- men. New England shoe manufacturers have found a satisfactory method of covering their territories with fewer salesmen. In view of the present dif- ficulties in many lines of business of getting and holding good salesmen, an account of their solution of the problem may be significant. With traveling expenses mounting and men scarce, manufacturers are hard put to it to cover the country as satisfac- torily as heretofore by means of per- sonal representatives. The New England plan consists of sending sample trunks to deal- ers, unaccompanied by _ salesmen, routing them just as a salesman would be routed, and trusting to the merit of the goods to get the business. The trunks are sent by express, and the plan, according to those connected with the shoe com- panies, has been the means of open- ing many desirable accounts. Because of the number of concerns in Brockton, Mass., using the “silent salesman” idea in sample trunks, the plan is often referred to as the Brock- ton idea. The Ralston, Packard, Eaton and other shoe houses of that city have been using it for a consid- erable period, and have worked out the details in such a way that the plan seems practically trouble-proof. As used in the shoe business, the method gives an opportunity to reach buyers in small towns not regularly “made” by the salesmen. The trunks are sent only on the request of the dealer, however, these requests being obtained as a result of trade-paper and direct advertising. Only “in stock” items are sampled, as the small- town dealer, not being a close student of styles, as a rule, does not care to buy as far in advance as the stores in the large cities do, and immediate de- livery is therefore required. The trunks are sent out principally during the October-November fall buying season, and again in May and June, when buying is most active. Each trunk is given a routing simi- lar to that of a salesman, twenty dif- ferent “stops” being indicated in some cases. The trunk is not locked, but is turned over to the express .com- pany ready to be opened, the carrier assuming entire responsibility, in- cluding the safety of the samples. The trunk is delivered to the dealer, and the express company calls for it the next day. It was found that al- lowing the dealer to indicate when he was ready for it to be moved was a poor plan, as many of the merchants allowed the trunk to lie around their stores for weeks without getting ac- tion. By means of this plan a trunk can make a trip covering a big territory in a few weeks, and at a nominal cost. The weight of the trunk is not so great as to make transportation charges prohibitive, in view of the fact that the number of samples shown is limited to items which can be delivered. This means as a rule that twenty-five or ‘thirty shoes are sent out, whereas the entire line may consist of a hundred or more. The salesmen, as a general propo- sition, are given credit for the busi- ness taken out of their territories by means of the sample trunks. This results in their boosting for the plan and doing all that they can to ensure its success. In many instances, where a salesman has not felt that a given town was worth covering, opening a new account there by means of the sample trunk has resulted in a per- sonal call the next season, with the result that a profitable line of busi- ness was developed. In fact, some of the salesmen whose territories are covered in this way make a rule now of following up the new accounts put on the books through the unchaper- oned trunks, so as to make the first order an entering wedge to the sale of a representative line of shoes. In view of the unquestioned suc- cess of the plan, it seems to offer a way out to the manufacturer whose sales force has been depleted by the draft, or who would like to invade new territory with his line, but is un- able to organize the force with which to reach the trade. Making up a com- plete sample line, or one representa- tive of the principal numbers, would offer a more attractive proposition to the dealer than merely to send a cata- logue or one sample, and hence would make the ‘traveling trunk feature a winner. The arrangement made with the ex- press company seems to ensure com- plete safety for the samples and trunk, and to make it certain that the enquirer will see the samples with- in a reasonable time after they have left the factory. At any rate, the idea may be worth trying, especially in view of present conditions—Printers’ Ink. +2 —__ Logical Conclusion. “Did you really call this gentleman an old fool last night?” said the judge, severely. The prisoner tried hard to collect his thoughts. “The more I look at him, the more likely it seems that I did,” he replied. CODY HOTEL GRAND RAPIDS $1 without bath RATES f $1.50 up with bath CAFETERIA IN CONNECTION HOTEL HERKIMER GRAND RAPIDS, MICHIGAN European Plan, 75c Up Attractive Rates to Permanent Guests Popular Priced Lunch loom COURTESY SERVICE VALUE OY iasee 4k ee 8 od kad One half block fosf of the Union Station GRAND RAPIDS NICH USED AUTOS My Specialty—Easy Terms or Trade DORT AGENCY Dwight’s Auto Ex. 230 Ionia Ave., N. W. Beach’s Restaurant 41 North Ionia Ave. Near Monroe GRAND RAPIDS, MICHIGAN Good Food Prompt Service Reasonable Prices What More Can You Ask? LADIES SPECIALLY INVITED Liquor, Drug Addicts TAKE SAFETY FIRST _The NEAL Remedies given at NEAL Institute will destroy the appetite at the end of treatment. A guarantee Bond, for every patient, with (3) day Liquor Treatments, upon request. Don’t doubt nor hesitate, COME; make us prove it, at our expense if we fail; strictest privacy is maintained to patients, their friends, at our Home. 534 Wealthy St. S. E., City PERRY MILLER, Manager EVERY MERCHANT IN MICHIGAN Can use the John L. Lynch Sales Co., to build up their business, sell out their store, stock and fixtures, reduce stock, raise money or clean up odd lots left in stock. We can get you a good price for your merchandise. We sold for Blood & Hart, Marine City, Michigan, population 3,500 in nine days, $17,774.00.. Write them! We solid for George Duguid, Gobleville, Michigan, population 350 opening day of the sale over $2,000.00. Write them! We have worked wonders for others and can do same for you. Write to-day for information, dates, references, etc. Please mention size of stock. John L. Lynch Sales Co., 28 So. lonia Ave., Grand Rapids, Mich. OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.00 and up EDWARD R, SWETT, Mer. Muskegon 3 Michigan An Aid to Good Service Cards distributed by the New York Edison Com- pany among its employees suggest these ways of help- ing secure good telephone service: 1—By answering the telephone pleasantly and promptly. 2—By speaking directly in the transmitter. 3—By calling the number as listed in the directory. 4—Byy announcing the name of the firm and the party speaking. 5—By feeling responsible for a neighbor’s tele- phone in the same office. Would not the practice of the same principles in your business help to develop the ability of your organi- zation in handling telephone calls? Michigan State Telephone Company oe _—— iaaanlaianty a ° November 14, 1917 UPPER PENINSULA. Recent News of the Cloverland of Michigan. Sault Ste. Marie, Nov. 12—M. S. Hot- ton, one of the Soo’s. well-known butchers, has moved to Shelldrake to take charge of the meat department of the Bartlett Lumber Co. store. Mr. Hotton has many friends in the Soo who will miss him, but wish him every success in his new field. C. H. Hopkins, well-ktiown propri- etor of the Wocdcraft store, at the Snows, has gone to Florida to spend the winter. On his way he stopped at New York, where he made some observations, spending a short time on Broadway in the center of the the- ater district, where one witnesses a scene perhaps nct equalled any where in the world. Thousands of electric lights and enormous theater signs with innumerable lights turn night into day. Crowds surge along the walks and into the theaters and res- taurants. Automobiles crowd the street and come and go without end, making a scene of great. brilliancy and, apparently, great abandon. New York weuld be an exceptional place to practice economy, and he could give the Government a few good pointers that would Hooverize it. The France-Supe. hunting party left last week for their camps near Strongs. The party consists of John A. France, Otto Supe, John Shine, Thomas M. Ross, Joseph France, and William La Measure, the latter from Detroit. The above mentioned camp is one of the best situated in the Up- per Peninsula and also has the repu- tation of being the best regulated camp on the Taquamenon. “Success will go a block out of its way to dodge a lazy man.” Sam Skidmore, one of our well- known butchers, was married last Wednesday to Miss Lena May Os- born, daughter of Frank Osborn, of this city. They have hosts of friends here who wish them every happiness for a long successful future. Jack Newhcuse, traveling member of the firm of Ryan & Newhouse, is winning new laurels at Trout Lake as a tenor singer. He gave a compli- mentary concert at the Trout Lake House the other evening which drew a full house. He also gave an exhibi- tion in fancy dancing. The village of Brimley sustained a loss by fire last week in the buiid- ing occupied by F. R, Sprague, who was running a barber shop and con- fectionery store. The efficient work of the Brimley fire brigade prevented the flames spreading to the adjoining premises. '“Some men attempt to practice what they preach, but they soon get out of practice.” Ned Hudson, of the Snows, has opened his camps at Hills Island for the winter, anticipating a large cut. “Be sure of your ground before you start to build upon it.” A. H. Eddy, our enterprising gro- cer, attended the conclave of the Mys- tic Shrine of the Marquette lodge last week to see that our esteemed citizen, Capt. Marshall Duddleson, got all that was coming to him. His many friends at the Soo are not wor- rying, however, as Marshall is large enough to look out for himself, and are not looking for any bad effects. Gene Brown, of the St. Ignace Au- tomchile Club, found he had made quite a mistake in trying to use mo- lasses instead of cylinder oil in his car, as the results were far from being satisfactory. The Wing’s garage has been doing a nice business, separat- ing the molasses and substituting oil therefor. “No, Charlie, the clearing house has no connection with the weather bureau.” Ted Steffens and Chester Black, of the Cornwell Company force, return- ed Monday from their deer hunting trip. They report a successful tramp MICHIGAN TRADESMAN through the woods and got “four,” but did not say just what they were. They may have been “bucks.” How- ever, Mr. Black has purchased the usual chicken for dinner and expects to save the venison for the meatless days. L. C. Gimmel, representing Swift & Co., butterine department, Chicago, is working the Soo this week. William G. Tapert. —_>+-~ Government Produce Market Survey. Apples. Chicago, Nov. 13—Barrel firsts and A’s are a shade lower, with last week’s average top seldom reached. Illinois, New York, Maine, Virginia, Missouri are leading in shipments of this class. 30x apples from Washington com- prise over 20 per cent. of the season's tctal apple movement. At North- western shipping points, markets are strong for stock on board cars, ex- tra fancy Jonathans selling $1.40@ 1.75. At Grand Junction, Colorado, $1.50 ruled for extra fancy Jonathans. Car shortage is slightly relieved in Colorado. Volume of shipments for the week from box apple sections is fully maintained, Washington ship- ping 358 cars more, but leading bar- rel states show a slight falling off compared with last week. The de- mand for cooking varieties in most markets is still checked by the sugar situation. Virginia and Pennsylvania Yorks; New Yerk, Maine and Mich- igan Baldwins; New York and Maine Greenings per barrel, firsts and A’s 4705.50: Missouri, Pennsylvania and Virginia Ben Davis, firsts to fancy $304.75. Table varieties fancy Jona- thans and Grimes Golden mostly $4.75@6. Northwestern boxed extra fancy Jonathans were in fair demand and fairly steady with bulk of sales in most markets $1.75@2.25. Slowly Declining Potato Values. The majority of primary markets continued a slow downward trend, although several reported better tone and firmer values. The heaviest ship- ments were from Northern lake re- ceions and Northwest, maintaining about the average volume of recent weeks, but movement was impeded by acute scarcity of protected cars, and offerings of stock exceeded fa- cilities or demand. Primary markets now quote on 100 pounds basis, but most distributing centers show the usual varieties of bags, barrels, and hampers, Presque Isle, Maine, Green Mountains steadier at $2.12@2.27 for 100 pounds. F. o. b. Grand Rapids. round whites sold at $2.13@2.35 and Rochester, New York quotes white stock at about the same range or a little higher. Wisconsin shipping points exhibit poor demand at $1.50. Minnesota Red River Ohios top at $1.75: Colorado reported frost damage with light movement at $1.40@1.80. Northwestern shipping points show fairly steady tone at $1.20@1.50. Re- ports from various points East and West show slow movement, buyers hesitating because of much frosted stock and diggers or holders inclined to wait for price recovery. Leading Western sections have exceeded last vear’s shipments to date, but Maine shows only about one-third of last vear’s figures. Movement in distribut- ing markets is still slow to moderate. Maines in Eastern markets are in fair demand at $3.20@3.50 in 120 pound sacks. New York whites and rurals, bushel basis in bulk $1.40@1.60. Wisconsin, Michigan and Minnesota whites, per 100 pounds in bulk rules steady to strong, jobbing at $2@2.50. with slow to fair demand. Beans Slow at Steady Prices. Offering of field beans. have been light at all country shipping points. The market position has inclined in the seller's favor, although of late Western holders have shown rather more disposition to accept offers from buyers. As yet little recent carlot movement has resulted from Cali- fornia, Michigan white stock is held around $8 per bushel, The Novem- ber crop report, indicating yield of 4,000,000 bushels on 639,000 acres makes for local confidence. Colo- rado’s large crop has not been moving to any great extent because holders have been unwilling to meet views of buyers offering $7@7.25 per 100 pounds for recleaned pintos. In job- bing centers prices are steady, with general demand light to moderate. Michigan and New York white range $9@9.50 per bushel. California white and lima, in sacks, chiefly $14@15 per 100 pounds, and Colorado pintos $8.50 (11.50. Cabbage in Weak Position. Stock continues declining tendency at most shipping points. At Roches- ter, N. Y., unfitness of many lots for storages, ferces early sale at $15@23 per ton for domestic and $25@28 for Holland Seed. From Wisconsin Hol- land Seed sold rather slowly in bulk f. o. b. at $17@22. Bulk of stock is cut and will be shipped when cars can be had, much being unfit for long stor- age. These conditions make for temporary weakness. Shipments from New York, Wisconsin and. Michigan all exceeded last week’s figures. New York stored 500 cars and has shipped to date over 20 per cent. of the total cabbage movement, and has shipped three times as many cars as last year to corresponding date. The past three weeks decline at shipping points was not fully reflected in distributing centers, partly because of transporta- tion difficulties, most jobbing mar- kets were slow at lower prices. New York domestic sold $2@5 below last week’s figures, ranging $20@30 per ton. and New York and Wisconsin, Holland or Danish Seed generally $2035. Southwestern markets, with slow to moderate demand, quoted Colorado stock $1.50@2.75 per 100 pounds. Celery Moving Fairly. On account of freezing, much of Eastern celery is unfit for storage and is being shipped more rapidly. but demand is good and values well maintained, with tops 25c higher, at $2,753.25 tor large crates f. o. b. Rochester. N, Y. At Kalamazoo, the position is stronger, with some lots reaching 12c per dozen in the rough. The jobbing price range is about as last given, some markets showing im- provement, while Chicago and Roston were weak and mevements slow on account of light demand or arrival of nearby supplies. General sales $3@4. Produce Movement Sluggish. Desnatch of produce from primary shipping points has been checked by continued car shortage. Full ware- houses and no cars available, is a common. state of affairs, while dam- aged stock is scmetimes a cause Of buyers reluctance, but in many quar- ters the holders appear confident, or at least unwilling to sell at the gen- eral lower levels reached lately. The demand in large distributing mar- kets may be termed fair to good. but movement continues slow in fruits a&- fected by sugar scarcity. In centers where supplies of general produce are coming forward normally, jobbing markets often show a weak or drag- eing tendency, displaying as yet but little of the buoyant activity’ that should precede the Thanksgiving sea-~ son. Recent slumps in various lines seem to have encouraged a waiting attitude of buyers. Charles J. Brand, Chief, ——_+ 2 >—___ Officials at Cross With Hoover. Lansing, Nov. 13—Some of the members of the meat dealers’ division of the Lansing Grocers’ and Meat Dealers’ Association, while willing to co-operate in every way with the food conservation propaganda, main- tain through President John Affeldt., that scme of the things being done are rather at cross purposes. As an instance, President Affeldt cites the State food inspectors who travel in “twos.” “Speaking State Purposes for myself and our market,” said President Affeldt, “let me cite an instance which occurred here this week. Meat is scarce and the price high as everybody knows. We used to throw away stuff that is now carefully hoarded by the deali- ers co-operating in food conservation. Meat adhering to bones was general- ly discarded in the good old days when meat was plentiful and cheap. “We scrape these bits of meat off now and salt them. They are used in making bologna, sausage, etc. The meat is fresh and made up almost directly, This market will save 100 pounds of these perfectly edible scraps in a week. Supposing, if you please, that the other twenty markets in the city make such a saving. This aggregate saving would mean two tons of meat conserved in a week's time, a weight that would equal three cows perhaps. “Yet the two food inspectors from the State office were in this market and in the course of their inspection advised the discarding of such scraps. They admitted the meat was fresh and all fieht. We wouldnt ask any customer to eat a thing we wouldn't eat and we eat this meat when it is made into sausage and bologna. “The scraps are carefully washed and conserved. We explained this to the inspectors, but they were not friendly to the plan, although they had no fault to find seemingly with the quality. When the women al! over the country are around urging food conservation and when Mr. Hoover and the President urges ev- ery merchant and every housewife to be economical, the advice of the inspectors relative to discarding the saving I refer to, appeals to me as being at cross purposes with the gen- eral National plan. These scraps won't be scrapped.” —_——_es.2?->____ Adr‘an Council Welcomes Four New Members. Toledo, Nov. 12—On Saturday, Nov. 10, Toledo Council went to Adrian, about fifty strong, in a private car and a jazz band and visited Adrian Council. Four men joined the Council. The team from Toledo put on the work and, judging by the applause, the work was enjoyed. Grand Counselor Hach, of Michigan, Grand Representative H. Howarn, of Detroit, Supreme Ex-Com- mitteemen Dan McCarthy, of Ohio, Grand Treasurer C. W. O. Boehme, of Ohio, and several other of the big boys were present. Adrian Council did their part in fine shape and their banquet will long be remembered by the guests. A. C. Basinger. oo Country people on a party tele- phone line hear all the news that’s going. Five Stories Completed April, 1917 HOTEL BROWNING GRAND RAPIDS NEWEST Fire Proof. At Sheldon and Oakes. Every Room with Bath. Our Best Rooms $2.00; others at $1.50. Cafeteria - Cafe - Garage MICHIGAN TRADESMAN November 14, 1917 Michigan Board of Pharmacy. President—Leonard A. Seltzer, Detroit. Secretary—Edwin T. Boden, Bay City. Treasurer—George F. Snyder, Detroit. Other Members—Herbert H. Hoffman, Sandusky; Charles S. Koon, Muskegon. Next Examination Session—Grand Rapids, Nov. 20, 21 and 22. State Pharmaceutical Michigan Asso- ciation. President—P. A. Snowman, Lapeer. Secretary—F. J. Wheaton, Jackson. Treasurer—E. E. Faulkner, Delton. Next Annual Meeting—Detroit. Michigan Pharmaceutical Travelers’ As- sociation. President—W. F. Griffith, Howell. Secretary and Treasurer—Walter S. Lawton, Grand Rapids. Caution Required in Handling Dan- gerous Chemicals The question of handling dangerous chemicals in small quantities is one that, at times, confronts the regular pharmacist. On referring to the chemistries or to the dispensatories we find abundant cautions, but they lack, presumedly from the want of space, descriptions of the original package, and just how they should be handled. Phosphorous is described as a wax- like substance that must be preserved and cut under water; that sodium re- quires to be kept under petroleum naphtha; that carbon bisulphide is very inflammable; there are plenty of cautions, but just how to manipu- late the original container is often puzzling as it is only occasionally that the average drug clerk is called upon to open them and in many of the smaller stores the clerk is in the same position as the doctor was that brought back the ounce of bromine, saying that he wanted a heavy dark brown liquid for urine analysis and not a white powder. The size of the original package of sodium larger than the ounce is the pound. It is a sealed tin container about eight inches long by two and one-half inches in diameter. The sodium is in a single stick that al- most completely fills the can, and has no liquid covering it, and unless the can is opened carefully so as not to bend the sides it is difficult to slide it out, The best way is to turn the can bottom side up and with a pair of tin snips cut the rim along the bot- tom, a very small trim will accomplish the purpose, when the sodium will slide out easily. Days when the hu- midity is at a minimum the sodium may be handled with rubber gloves or with perfectly dry hands but care must be exercised, as the surface when exposed to the air loses its metallic lustre and turns to a gravish or chalky white when it becomes very caustic. The safer way is to keep it moistened with some hydrocarbon oil, benzine, kerosene or smaller oil. It cuts quite easily and can then be preserved un- der the oil, Pctassium, whose properties are very similar, is usually in round balls weighing about five grams each; they can be handled in the same manner as sodium and as they are imported in this form and under oil are not dfficult to handle. Phosphorcus is shipped in sticks in eleven pound cans filled with water, and consequently must not be stored where they will freeze and burst the cans, allowing the water to leak out. In dividing into smaller containers a supply of water should always be handy, cut out the top of the can with a can opener and as the sticks are re- moved they should be held under wa- ter and cut with a heavy pair of scis- sors. I prefer a pair of tin snips. One must be on their guard that no small pieces are overlooked as when cold it is quite brittle and likely to fly. In fact, when near the freezing point of water it is easier to break than cut. Always keep the original can filled with water, as in taking out the sticks the water drops below the tops of the other sticks. Whenever you see a piece beginning to smoke plunge it under the water. In case a portion of it becomes ignited in your hands, hold them under water until you ob- tain some chloroform or sweet oil to clean it off with. As before igniting it usually melts and spreads, causing a serious burn if not handled proper- ly. A mixture of sweet oil and chlo- roform work better. Would say right here that chloroform is next to car- bon tetrachloride as a fire extinguish- er, and not next to ether in inflam- mability as I have been surprised to find some believe. Red phosphorous is not classed as a dangerous chemical, and, although it may be handled and shipped with safety it should not be allowed to come in contact with other chemicals of strong oxidizing properties. Phosphorous pentoxide, sodium peroxide, and to a lesser extent bari- um peroxide should be handled only in very dry atmospheres; if there is very little humidity they can be weigh- ed on perfectly dry paper, using rub- ber gloves; never attempt it in a damp atmosphere as they are likely to set fire to the paper. Ether, carbon bisulphide and gaso- line, we all understand, should be kept away from flames. Sealed tubes of sulphuric anhydride, nitrous ether, hydrogen peroxide and, in fact, the majority of sealed tubes should be cooled in ice water before opening. The chemical that caps the climax in the line of treacherousness and severity of its corrosive action is strong hydroflouric acid,, acid that runs anywhere from 50 to 75 per cent. What one of our late generals said about war can be appropriately ap- plied to its burns. Like carbolic or glacial acetic acid, there is no feeling when it first comes in contact with the skin, and later when it does begin to make its presence felt it is too late to altogether counteract it. It seems to go right on eating regardless of what you do. After keeping you awake a night or so—a single drop under the nail is sufficient—the skin sluffs off similar to the carbolic burn, the great difference being that while the one is only moderately painful the other is extremely so. Rubber gloves should always be worn, and the acid poured near an open window or fume chamber, examining the hands carefully to see that none of the acid has leaked through the gloves, or that none has spattered on the skin anywhere. Ceresin, par- affin, rubber or lead containers are required. Amonia or other alkalies will neu- tralize its corrosive action to a con- siderable degree, but the calcium salts make the best antidote. Portions that have been spilled are immediate- ly neutralized by powdered chalk, and as for burns I have found nothing better than lime water, washing the acid off thoroughly with the same and then keeping the parts wrapped in gauze that is kept soaked with it. Some mild antiseptic ointment may be applied later to protect the sur- face where the skin has dropped off. Washing the hands and face with lime water after handling is always a wise precaution, as I said before, the burns from the acid are hardly ever felt un- til they have eaten considerably be- low the epidermis. George Garrie King. — 72> —__ Oil From Rubber Seed. In the world-wide search for vege- table fats, new materials are being utilized. Seeds from the rubber trees on the East Indian plantations have heretofore been wasted. An experi- mental shipment of these seeds was recently crushd in England and yield- ed oil useful for various purposes, and also fooder for cattle. Mills fo rcrush- ing are to be erected in the East Indies. Five Reasons For Soap Shortage. One of the astonishing effects of war on commodities is that upon soap, which has become scarcer than food in some European countries. This country is now feeling a soap shortage that calls for careful conser- vation. At least five factors affect the industry in this country, accord- ing to the Oil, Paint, and Drug Re- porter. First, food conservation has reduced the amount of oil and grease recovered from city garbage by 40 per cent. Second, ship shortage has cut off the supply of palm and other vegetable oils from the trepics. Third, glycerin, which was formerly a by- product of soap, is being used to make explosives to such an extent that soap has practically become a _ by- product of glycerin. Fourth, there is a serious shortage of rosin, which is one of the mest important ingredi- ents of soap, Fifth, our consumption of soap has been increased by the establishment of neariy fifiy army training camps, adding to the demand in a country which was already the largest consumer of soap per capita in the world. ——_—__+-.—__ Fishing without bait is without advertising. business It’s Pure, That’s Sure as Piper Ice Cream Co. Kalamazoo, Mich. Sais a ItsGood For @ You CIGARS « Dornbos Single Binder Xmas Package Give your order to your salesman now PETER DORNBOS 16-18 Fulton St. W. Grand Rapids, Michigan GRAND RAPIDS “CRITERION” House Paint, Flat Wall Paint and Finishes THE CRITERION PAINT LINE is made especially for Michi- gan needs—gives perfect protection, maximum spread and costs little compared with brands that offer less. SOME MICHIGAN TERRITORIES are still open for the right kind of agent. Wrife for our agent proposition NOW. Know the facts—then you will make no mistake. Heystek & Canfield Co. MICHIGAN e * x ’ ae a ) { «= tit Re » ga 4 @ ? ~ a * ~ ss November 14, 1917 MICHIGAN TRADESMAN 37 Manufacture of Wood Smoke Prod- people can get a limited amount of WHOLESALE DRUG PRICE CURRENT ucts. wet hardwood slabs selling at better Ishpeming, Nov. 12—All the char- than $7 a load of very low heat value coal iron furnaces in the Upper Pen- in the condition in which they are Prices quoted are nominal, based on market the day ot issue insula have chemical works where, received. It is all the wood dealer Acids Cuhehea ....... 9 00@9 25 Capsicum ....... @2 15 from smoke distillation, very valuable can get and he appears to be glad to Borie (Powd.) .. 1s@ 25 figeron. ....... i dee . aoe a | | 6 by-products are secured, There is a be able to get this. Aa 13a a Howler. reais [mesa Gicas e 7 heap cf things in a cord of wood, George A. Newett. Gite | (0 90@ 93 Juniper Berries a 00@20 20 Cinchona ......! @2 35 about three barrels of pyroligneous ae Muriatic ....... 3%4@ 5 Juniper Wood .. 2 75@3 00 Colchicum ...... @2 40 acid being the greatest single ele- Fewer Pleasure Cars. Nitric ........0-5. Se te eee ee eee eee @2 3» ment. From the wood is procured Oxalic .......ee- 60@ 70 slain tag > cla @1 90 . t I H Reid's ff t Sulphuric ...... 3%@ 5 Lavender Flow. 7 00@7 25 Gentian ......... @1 50 acetone, used in the manufacture of oe recent Ofer to StOD Guriaric | 1 05@1 190 Lavender, Gar’n 1 25@1 40 Ginger ........., @2 50 smokeless powders, acetate of lime, manufacturing passenger cars and de- : Lemon ......... 2 00@2 25 Guaiac ........., @1 90 t 1 , 1 h * Shellac, Bleached 85@ 90 powdered ...... 20@ 25 sees bo ‘ Re ee fe Cuttlebone .. 65 Tragacanth 250@3 00 Ginger, Jamaica ..30@ 35 teeee “ 70 Tragacanth powder 250 Ginger, Jamaica, poxae seoseees 10@ 15 e 9 e Turpentine ...... 10@ 16 powdered ...... 22@ 30 or Powder 5 75@6 00 Goldenseal pow. 8 00@8 20 mery, All Nos. 10@ 15 U S S un T1eS Insecticides lpecac, powd. ..3 25@3 50 Emery, Powdered s@ 10 Arsenie .......... 93@ 30 «Licorica |...) ...... 35@ 49 ‘4psom Saits, bbls. @ 4% Hine ee el: @ 12 Lucorice, powd. .. 30@ “ mo Salts, “— 50 a e Blue Vitriol, less 12%4@ 2 Orris, powdered 3@ GH SS e tetssecses Bordeaux Mix Dry 20@ 25 Poke, powdered 20@ 25 area, powdered 2 75@3 00 a 10ner y Holebare. White Rhubarb ........ 75@1 25 Porsnidcneas “° us 20 powdered ....... 38@ 45 Rhubarb, powd. 75@1 25 " : . Q Insect Powder .... 40@ 60 Rosinweed, powd. 25@ 30 Gélatine ....... 1 90@2 00 ‘ Lead, Arsenate Po 34@ 44 Sarsaparilla, Hond. Glassware, full cs. 658% Lime and Sulphur ground ...... 5 go Glassware, less 50% OO S an O V e 1eS co gal. Re 25 Sarsaparilla Mexican, 4 fous i = sa 2 aris Green ..... @ 60 Sfound ........ 65 7 si saits, less 3@ Squills, .......... 35@ 40 Glue, Brown ..... 25@ 35 Ice Cream Squills, powdered co 65 Glue, Brown Grd. 26@ 35 : Piper Ice Cream Co., Tumeric, powd. .. 13@ 20 Glue, White .... 30@ 36 It is our custom each year on or about November Kalamazoo Valerian, powd. .. @100 Glue, White Grd. 30@ 35 Bulk Vanilla .......:... 80 Glycernie ........ samc ava that §& . (TRUG cceccuce ustard, ac. ee ’ s eee We have a good stock, but the indications are that ‘sas Biller, dustara’ powa. . ae 4 Salt Peter’ ....-.. “36g 45 later in November merchandise will be scarce. If we can pee a Oe @i gs Soap, green ...... 20@ 35 have an early date, we will make prompt shipments upon wee ac geggg;, 1 8591 60 Rape. eee, 156@ 20 Soap mott castile 22%@ 25 holiday datings, and will be very glad to see you at the aimitation -..-+- 5@ 75 Sabadilla, powd. "9 soap, wilia castle earliest possible moment. Amber, rectified 2 50@2 75 Worm American .. 25 _ less, per bar .... 65 Anise <........ . 2 00@2 25 Worm Levant .. 1 0091 10 Soda Ash ....... %@ 10 Bergamont eee. 8 00@8 25 Soda Bicarbonate 3@ 6 #4 é Cajeput ....... 1 = 60 Tinctures eit ae ar ses aeiise “ ' ot @assign o.2.0.... 3 00@3 25 Aconite ......... @1 65 pirits Camphor .. @1 25 Hazeltine & Perkins Drug Co. @astor ......... 2 70@2 80 Aloes ........... @1 35 Sulphur, roll ... 4%@ 10 @Gedar Leaf .;.. 1 50@1 7% Arnica .......... @3 15 Sulphur, Subl. 4 "g- 10@ 10 G d R ids Mi a Citronella ...... 100@1 26 Asafoetida ...... @4 40 oe ceeeeee 15@ 20 Cloves ......... 5 ( Relladonna .... @2 85 artar Emetic .... @ 90 ran api ' c gan Cocoanut GG Benzom -........ @2 50 Turpentine, Ven. 50@4 75 Cod Liver ...... 4 756@6 00 Benzoin Compo’d @3 30 Vanilla Ex. pure 1 50@2 00 Cotton Seed .... 1 85@2 00 Buchu .......... @2 40 Witch Hazel ... 1 35@1 75 CROtOn vi... cs 00@2 25 Cantharadies ... @3 90 inc Sulphate .... 10@ 16 and are intended to be correct at time of going to press. MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly. within six hours of mailing. Prices. however, are liable to change at any time. and country merchants will have their orders filled at market prices at date of purchase. ADVANCED DECLINED Little Neck Clams | Canned Tomatoes i Barley Flour } Twine i Jelly ' Some Soaps ARCTIC AMMONIA : _ Clams : CHEWING GUM 9 sh i 3 box 249 Little Neck, 1 Ib. .... 160 Adams Black Jack .... 65 7 of ares. 2 See Her Clam Boutlton Adams Sappota ...... 70 Burnham's & pt. 225 Beeman’s Pepsin ...... 65 AXLE GREASE Burnham's pts. ...... B42 -Bepehnut ...2500 0.0 o. 65 Frazer's Burnham's gts 759 Doublemint |...) 67 It. wood boxes, 4 doz. 3 00 Corn Flag Spruce .......... 65 fb. tin boxes, 3 doz 235 fair 1.1... ....... a Hershey Gum ......... 45 3% Ib. tin boxes, 2 dz. 4 25 (;o0a E 285 Suiey Fruit 0.01. 67 — i eer — ee Vee ie — Sterling Gum Pep. .... 65 Pars, Der COe. 5 Spearmint, Wrigleys .. 67 25%. pails, per doz. ..12 00 ce ae, Spearmint, 6 box jars 3 . BAKED BEANS per doz. ...... cocecce Si ia shel ead i 65 pe 1 oer Ge ....... i>... Gooseberries DO. K Gum ............. 70 No. 2 per doz. .......- 225 No. a Fair .......e0- Wrigleys (5 box aastd.) 65 No. 3; per doz. ....... 275 No. 2, Fancy ......... oie CHOCOLATE ATH R english BRICK g5 Standard ............ 1 25 Walter Hakar & Oo. eae Lobster German’s Sweet ....... 24 BLUING m Abo ool. peeces - 202 Eremim .........-..-. 35 Jennings’ ee ih. ..... ie seb esac BiD Caracas ......05.. 2.2.2. 28 Condensed Pearl Bluing Pienic #9at .......... 3 75 Walter M. Lowney Co. Small, 3 doz. box .... 1 95 Mackerel Premium, 48 .......... 35 Large, 2 doz. box .... 240 Mustard, 1 lb. ....... 189 FPremiuin, %S ......... 35 Foiger’s Mustard, 2 ib. ....-.. 80 Summer Sky, 6 oz., Soused, 1% Ib. ...... 1 60 CLOTHES LINE per G02 .......-... 45 Soused, 2 lb. Per doz. Summer Sky, 12 0z., Tomato, 1 Ib. No. 40 Twisted Cotton 1 30 per 00m. ......s.6.<; 85 Tomato, 2 Ib. No. 50 Twisted Cotton 1 10 Mushrooms No. 60 Twisted Cotton 2 20 Buttons, %s ......... @30 No. 80 Twisted Cotton 2 40 Sa oo 90 Buttons, is ......- --. @60 No. 50 Braided Cotton 1 75 ee Ee Ee RARE. BE oes een nae : @44 No. 60 Braided Cotton 2 00 iad yp in seed gee le No. 80 Braided Cotton 2 50 Cream of Wheat .... 7 50 Oysters : a 2 60 Senin of Eve, 62. Cove, 1D... -005, fp Be. 58 toe So es Quaker Puffed Rice |. 4.30 Cove, 2 Ib. ......... ae See Poaker Patten Svheet 4 39 ums No. 72 Site .......... 82 Quaker Brkfst Biscuit 190 Plums .......... 1 50@2 00 No. 6) Seal 0. 1 30 Quaker Corn — -- _o aa Pears in Syrup Os i. : eye Washington Crisps .. No. 3 can, per dz. Wheatena ............ 5 10 . ae a Evapor’ed Sugar Corn Marrowfat ...... 1 25@1 35 No. 1 _ h 100ft. “tad 210 Grane Nuts ......... 2 85 a tee 0. 19, eac : & 3 ogo arly June .... 150@1 60 No. 20, each 100ft. long 1 00 Hallas — “* 39 Early June siftd 1 60@1 75 No. 19, each 100ft. long 2 10 Krinkle Corn Flakes ..2 80 . Pr i. Mapl-Flake, Whole CO seeeeeseeeee ¢; COCOA Wheat 405 No. 10 size can ple cud. ee 39 leat Food .. Pineapple MMMM oo. ciesee tic. OE ee weet Pook — Grated ....... - 1 75@2 10 coeent MS .. 2:5 . 35 Taree, 188 .......- 90 Sliced .......... 1 45@2 60 Colonial, %s ........... 33 Ralston Wht Food 18s 1 95 : Pumpkin Epps ........-.-- asec 42 Ross’s Whole Wheat Meir 2... sees 30 Hershey’s, %s .. - 32 Risrwit ...- ...- 2. Good oo... 203.62. 140 Hershey’s, %s .. 80 Saxon Wheat Food .. 450 Fancy ............... 150 MHuyler ........ 36 Shred Wheat Biscuit 4 25 No. 10 ............0. . 890 Lowney, \%s .... 4 Teeuit, 18 <..--+-.. 2 25 Raspberries Lowney, %3S Pillsbury’s Best Cer’] 250 No. 2, Black Syrup .. 200 Lowney, %s . 20st Toasties, T-2 .. 3 30 No. 10, Black ...... 10 50 Lowney, 5 Ib. cans .... . Post Toasties, T-3 .. 330 No. 2, Red Preserved 300 Van Houten, %8 ...... e Post Tavern Porridge 2 80 No. 10, Red, Water .. 10 50 oo. Stars Z seeeee 36 Salmon aa 65 —e Wee, oe ek ee ere a6 Febcy Dario, 25 tb. 99 Warren's, 1 ib. Mint ..2%9 Co 7 Parlor, 5 String, 25 Ib. 8 25 Red Alaska ......... 2 85 Wilb us sores rccerses od Standard Parlor, 23 lb. 8 00 Med. Red Alaska .... 2 60 r ur, or eeceeceres 32 Common, 23 Ib. ....-. 7 Pink Alacke ......... _ ee we . Soecial, 273 ib. ...---- 7 25 Sardines Warehouse, 23 ib. .. 10 00 Domestic, 4s oe 6 50 ao vive - . Domestic, % Mustard 6 50 unham’s . — Domestic, % Mustard 6 25 ‘«s, fa’ DOBLE ....+55--- = : : Norwegian, 4s ..... 15@18 ‘gs, CASE ..ceeeee Sone Hark, 5 im. ---- 1 Dies Ge... 085 Ga Is tb. cane .------. BL Solid Back, 11 in. .... 1 25 : cee 30 Pointed Ends ........ 1 00 Sauer Kraut 28, 1 eres ae No. 8 cans .......... 275 18, 15 Ib. case ......-.- Stove No. 10, canB .......... %s & %s, 15 Ib. case .. 30 Mp SB oot. cee. 1 00 : Shrimps 5 and 10c pails ..... . 4 25 Mo fe lees 150 punbar, 1s doz. ......125 Bulk, pee a nror eet 7% eT ce eie esse ee es 2 00 Dunbar, 1%s doz. .... 2 40 Bulk, barrels ........ Succotash Baker’s Brazil Shredded hee Fair 70 5c pkgs., per case 3 00 BA ari cesiee 1 00 stseecceeeeee 00 9 36 10c pkgs, per case 3 00 N 2 1 30 SOE Se ele ie eee eue le 19 d 33 5c kes. ool oil Ae PM cei i eeeccseees _. oe . oe 1 90 ine 299 Bakers Canned, doz. 110 Ce - 216 BUTTER COLOR , COFFEES ROASTED Dandelion, 25¢ size .. 2 00 Tomatoes Rio —T a Wok 1. Common. <5... .. 19 CANDLES Meo ooo es 275 ete asec Ie Paraffine, 68 .......... a No .....---te- £60 Cholee .......- sccesse 20 ParaGine, 128 ......... 12 MOney ca.ceeessoce-ss ae WIRE 8. os eee ee 46 Tuna pened Peaberry ..ccscocece - 23 ED GOODS %s, 4 doz. in case .... 4 50 Santos oe les is, 4 doz. in case .... 750 Common ...... ee 3 Ib oentarae 1s, 4 doz. in case ....10 00 Fair ..... icovesduecks @Oe eee es 5 00 CATSUP Choice . corccocecsece 21 No. WD -.-0---22- @ Van Camp’s, % pints 190 Fancy ..... cecal -.. of Blackberries Van Camp’s pints ... 275 Peaberry .....-..+-.- 28 Cie te keke ce @2 25 Maracalbo @9 50 CHEESE Standard No. 10 vii Acme 2... 2505. @29 MAI ooo. eccssscees ces Oe Carson City .... a CURGICE oo sec cescoseces Oe TION ogg ep ase "7602 % Brick ......s605- Mexican Red Kidney .... 1 25@1 35 Leiden .......... @ as Wire 2... s.. 50@2 00 Limburger ...... @32 aa 2.35... by eee ere 150@2 00 Pineapple ...... ; @ Blueberries MOU oto esse . @ Guatemala Standard ....:..... @175 Sap Sago ...... @ Mate ccc cca sees Oe OD eis ce reece @8 0 Swiss, Demat @ BORCY sevcccssossscee 26 Java Private Growth ~ee- 26@30 Mandline .....<.40 31@35 AUROIO. cocks sce es es 30@382 Moch Short Bean ........ 25@27 Long Bean ........ 24@25 H. L, O. G. ........ 26@28 Bogota Ol cock le cee cc ces ime MANOY Coc wee ses eee 26 Exchange Market, Steady Spot Market, Strong Package New York Basis Arpuckie ............ 21 50 McLaughlin’s XXXX McLaughlin's XXXX package coffee is sold to retailers only. Mail all or- ders direct to W. F. Mce- Laughlin & Co., Chicago. Extracts Holland, % gro. bxs. 95 Felix, % gross ...... 15 Hummel's foil, % gro. 85 Hummel’s tin, % gro. 1 43 CONDENSED MILK Carnation, Tall ......6 20 Carnation, Baby ..... 6 10 Dundee, Tall ........ 50 Dundee, Baby ...... -. 5 40 Hebe, Tall .......... 5 10 Hebe, Baby ......... - 5 00 CONFECTIONERY Stick Candy Pails Horehound ........ 5. 20 Standard ......... pee ac Cases Jumbo ........- esses O0 Bir Buck ........... 17 Boston Sugar Stick .. 20 Mixed Candy Pails Broken 2.665 k occa ees 17 out Tipat ............. 17 French Cream ...... 18 Grocers ........5..26 13 Kindergarten ........ 19 Drager! oe eee sc 5s 17 Monarch ........:... 15 DUOVOCIEY: - oon oss eece sss 18 Paris Creams ....... 19 Premio Creams ...... 21 oval ............... 15 Special ....... ‘ieee. Valley Creams ....... 19 Rots ceca 14 Specialties Pails Auto Kisses (baskets) 19 Bonnie Butter Bites ..22 Butter Cream Corn .. 20 Caramel Bon Bons .. 19 Carame! Croquetes .. 18 Cocoanut Waffles .... 17 Coty Tolly .......... 20 National Mints 7 lb tin 24 Fudge, Walnut ...... 20 Fudge, Choc. Peanut 19 Fudge, White Center 19 Fudge, Cherry ....... 18 Fudge, Cocoanut .... 18 Honeysuckle Candy .. 20 Iced Maroons ........ 20 Iced Orange Jellies oo at Italian Bon Bons .... 17 Jelly Mello .......... 16 AA Licorice Drops 5 ip; Dox ......... 1 75 Lozenges, Pep. ...... 19 Lozenges, Pink ...... 19 Manchus ........55., 18 Molasses Kisses, 10 ib: DO. ee. 20 Nut Butter Puffs .... 20 Star Patties, Asst. .. 20 5 Chocolates Pails Assorted Choc. ...... 22 Amazon Caramels .. 23 Champion ............ 19 Choc. Chips, Eureka 26 ROM ee, ae eae 19 Eclipse, Assorted .... 20 Ideal Chocolates .... 20 Klondike Chocolates 27 WAGONS o.oo ce let. 27 Nibble Sticks, box ..1 75 Nut Waters .....,... 27 Ocoro Choc Caramels 24 Peanut Clusters ..... 31 Muintette ............- 22 MeGINR oo. kos es 18 Star Chocolates ..... 19 Superior Choc. (light) 20 Pop Corn Goods Without prizes. Cracker Jack with COUPON ... ence ces - 3 50 Cracker-Jack Prize .. 3 75 Checkers Prize ...... 3 75 Cough Drops Boxes Putnam Menthol .... 1 35 Smith Bros. .......... 1 35 NUTS—Whole Almonds, Tarragona 21 : Almonds. California soft shell Drake ... Brees oe ee se cas 18 Wilherts . 6st ees ese 20 Cal No. i 8. 8. .... 24 Walnuts, Naples ..... Walnuts, Grenoble ...22 Table nuts, fancy —" Pecans, Large ....... Pecans, Ex. Large .. ~ Shelled No. 1 Spanish Shelled Peanuts 16 @ Peanuts ...... %@17 Pecan Halves ...... @90 Walnut Halves ...... 65 Filbert Meats ...... @42 Almonds .......... @60 Jordan Almonds .... Peanuts Fancy H P Suns BAW 22.52... 114%@11% Roasted ..... 124%@12% H P Jum Raw ..5.:... 13% @13% Roasted ..... 144% @14% CREAM TARTAR Barrels or Drums .... 60 Square Cams .........: 64 BORON Googe gas 62 DRIED FRUITS Apples Evap’ed, Choice, blk @16 Evap’d Fancy blk.. @ Apricots California ....... .. @25 ULitroa Wersican (00562. oy. @27 Currants Imported, 1 lb. pkg .. 26 Impogted, bulk ...... 25% Peaches Muirs—Choice, 25 lb. .. 12 Muirs—Fancy, 26 lb. .. 13 Fancy, Peeled, 25 Ib. .. Peel Lemon, American ..... 20 Orange, American ...... 3] Raisins Cluster, 20 cartons 5 Loose Muscatels, 4 Cr. 9 Loose Muscatels, 3 Cr. 8 L. M. Seeded 1lb. 10% @11 California Prunes 90-100 25 lb. boxes .. 80- 90 25 lb. boxes . 70- 80 25 lb. boxes .. 60- 70 25 lb. boxes .. 50- 60°25 lb. boxes 40- 50 25 lb, boxes ..@15 FARINACEOUS GOODS Beans California Limas .... 17% Med. Hand Picked ....10 Brown Holland ...... 8 Farina 25 1 lb. packages .... 2 50 Bulk, per 100 lb. Bebesse sD Original Holland Rusk Packed 12 rolls to container 3 containers (40) .rolls 3 80 Hominy Pearl, 100 lb. sack .... 6 00 Maccaroni and Weeinssaibs Domestic, 1 Ib. box .: [5 Imported, 25 lb. box ... Pearl Barley Chester; 0.028. 6 00 POMmaee «oo ca, oT OD. Peas Green, Wisconsin, bu. 7 00 Split, ‘lb. soscececcccce 18% Ss East India German, sacks ........ 15 German, broken pkg. Taploca Flake, 100 iD. Sacks ... 15 Pearl, 100 lb. sacks ... 15 Pearl, 36 pkgs. ...... 2 76 Minute, 10c, 3 doz. ....3 25 FISHING TACKLE % 0 1 in. ....;. ccovee, 6 1M te Zins oo. se 1% to 2 in, 45:26 22).., 9 7 0.2 in)... seas 11 bee eee Sobeeeese. (2D ; - bee c ae seu e ccc Sanco 20 Cotton Lines No. 1, 10 feet ..:.:..... 5 Ne. 2, 15 feet ...23..,. 7 No. 3, 15 feet .......... 9 No. 4, 15 feet ...... eee 1D No. 5, 15 feet 1 No. 6, 15 feet .... No. 7, 15 feet ... No. 8, 15 feet No. 9, 45 feet ....:.... 36 Linen Lines Small... joneasl.. 2D Medium ...... beieessc. oe Laree ...... seewac ess a. es Poles Bamboo, 16 ft., per doz. 60 Bamboo, 14 ft., per doz. 55 Bamboo, 18 ft., per doz. 80 November 14, 1917 FLAVORING EXTRACTS Jennings D C Brand Pure Vanila Terpeneless Pure Lemon Per Doz. 7 Dram 15 Cent ..... 1 20 14%, Ounce 20 Cent ... 1 75 2 Ounce 30 Cent . 2 60 2% Ounce 35 Cent ... 2 75 2% Ounce 40 Cent ... 3 00 4 Ounce 55 Cent .... 5 00 8 Ounce 90 Cent ..... 8 50 7 Dram Assorted 1 25 1% Ounce Assorted .. 2 00 FLOUR AND FEED Grand Rapids Grain & Milling Co. Winter Wheat Purity Patent Fancy Spring Wizard Graham .... 11 00 Wizard, Gran. Meal 12 00 Wizard Buckw’t cwt. 7 00 Rve 11 Kaw’'s Best Valley City Milling a Lily White 85 Pight Loaf .:....... ii 45 Graham 2.05... -2:.... 4 90 Granena Health ..... 5 00 Gran. Meal ..3....... 30 Bolted Meal ........ 5 20 Watson-Higgins ssi © ce New Perfection : Tip Top Flour ...... rH 10 Golden Sheaf Flour 10 60 Marshalls Best Flour 12 00 Watertown Wisconsin RVG eck es 10 00 Worden Grocer Co. Quaker, paper ...... 11 00 Quaker, cloth ...... 11 00 Kansas Hard Wheat Worden Grocer Co. American Eagle, %s 12 40 American Eagle, 4s 12 30 American Eagle, %s 12 20 Spring Wheat Judson Grocer Co. Ceresota, %s ...... 12 50 Ceresota, 4s Ceresota, %s Worden Grocer Co. Wingold, %s cloth .. 12 40 Wingold, 4s cloth .. 12 35 Wingold, %s cloth .. 12 25 Meal OWCG foo. cc. doce 10 55 Golden Granulated .. 10 75 Wheat REG ooo. eee cece 2 08 MVRICG . 14.6. ..3 eee se 4 00 Oats Michigan carlots ...... 65 Less than cariots ..... 68 Corn Carlota ..2.... 22.62; 214 Less than carlots .... 2 17 Hay Carlots 2.2500... 20 00 Less than carlots .. 22 00 Feed Street Car Feed .... 75 00 No. 1 Corn & Oat Fd 75 00 Cracked Corn 80 0 Coarse Corn Meal .. 80 00 FRUIT JARS Mason, pts., per gro. 7 00 Mason, qts., per gro. 7 40 Mason, % gal. per gro. 9 85 Mason, can tops, gro. 2 75 GELATINE Cox’s, 1 doz. large ... 1 45 Cox’s, 1 doz. small .. 90 Knox’s Sparkling, doz. 1 75 Knox’s Sparkling, gr. 20 50 Knox's Acidu’d doz. .. 1 85 Minute, 1 doz, ......; 1 25 Minute, 3 doz. ........ 3 75 MGISOR'S ooo. 1 50 OxTOrd sk cee st 75 Plymouth Rock, Phos, 1 40 Plymouth Rock, Plain 1 25 Waukesha ........... 1 60 GRAIN BAGS Broad Gauge, 12 oz. .. 24 Climax, 14 oz. ..:..... 29 Stark, A, 16 OF. /....... HERBS SAZG ........ Dea eces ses Le HOGS oo... ccc cee acces AD Laurel Leaves ... scan 48 Senna Leaves ......... 25 HIDES AND PELTS Hides Green, Noo 1) 2.032.5. 20 Green, No. 2%. :4:.... 19 Curea, Now. io. c: 4 22 Cured, No. 2 ::.....75 31 Calfskin, green, No. 1 28 Calfskin, green, No. 2 26% Calfskin, cured, No. 1 30 Calfskin, cured, No. 2 28% Horse, No. 1)... 2.235 7 00 Horse, No. 2 ......., 6 00 elt Old Wool ........ 75@2 00 lambs ........ -. 50@1 50 Shearlings ...... 50@1 50 Tallow EYING 260.1668 @138 0: 1 sae rreeias. @12 INO: Se. @11 4 . Yv ee '% Si > ¢ » “lp 7 A “4 @ i’ * Ey | : November 14, 1917 MICHIGAN TRA ‘ AN 29 > . U Wool nwashed Unw: » med. .. P | ashed, fine .... ose No. ene ‘ o. 15, Ri Oat .... : f Goon, targe oveee eos se8 No. 20, Rover, enamd 1 50 bape aia 5 ; gn 00 oO. > enam’ 4 ° oR tine Smt Foy No. Sth, Special wwaz-- 2 00 Large, whole s..... @12 Halford, Tange sss . lepers fea ’ a j ¥ who see > p e : 0 Fi Tr Mink an Bre ee eae ; 00 No 808, Bicycle in fin. 2 25 Strips or nae ks see aia @11% alford, small ovane 75 Chur 5 ’ Mink, ae ee ie . 632 Tourn’t whist 295 ‘Follock ... oe a a3 ne 5 gal Ss 0 ee A aaa 00 B POTAS a Holland Herrl @10 TEA arrel, 10 gal. . -. 240 Joh oap Compounds 0 year inlar on fall Cl... 45 abbitt’s, 2 pig ype ca bbls. nine a Japan e , each .. 2 55 Ta Wine, 8% 332 = rats, small fall .. 30 | 4... 3 Se ., bbls. eee Oholes ......... othe nson’s XD 5 . Av Pena es itis fall .. 15 ee Standard, kegs .... 15 00 coe ee a. 20@25 Rou . Pee Rub-No-Mc XX 100 5c 4 40 " >" Skunk, No ae ts os Clear a eo ei. 85 Fancy. oar en ae 23@33 12 inch, 5 ero Head Nin to po SNE Reg occa BE EEeet Ehaea op aet as Hl aw Because wee one a gg Nine Ofsoee 0 a : TINS Be 2 00 ean . 0@ - Ha i i ‘hoi , bxs. — ; Skunk, No. : See ces 1 00 Brisket, Clear - oo ds Dv ee, ee oa ie 00 ee Waney 35@37 Boo Cratec and Pili 70 —— wonsune fae 50 ee oe ee on Bieta, eee ae ae ee Siftin So ee ers old D ’ \ ~ £ HONEY is Ee gee - pecial, 8 lb. lbs. 16 50 Sifti ss, bulk «as G0@aa N mpty Dumpt 24 large ust i. ee eee amily ..... ea iftings, 1 lb. pkgs. cui y,12dz. 20 100 3 packages .... 5 75 30 20 oa al doz. 7 Brand. s P Bat cate sheute 35.00 Boned, 10 ne: sees a Moy eo 12@14 7? complete wen eeeee 42 00 small nadeaan .. : a 4 Oz. . eeoes +P Bellies. 32 00@33 0 Tro ne a une, Medi . edium 12 ws eeue 35 oe va . ‘ HORSE 5 Oe auc TS - Moyune ium .. 28@ , 12 sets 1 30 f Per d RADISH Pur Lard No. 1, Ibs. .... dh gr “el ge 28@33 F ‘me’ OZ. weceeceoee co. 90 pitas Mae ag ee 29 @29% No. i. - — a 3 Ping euey. Medium et cue lined poe SPECIA 50 , lb. pa oe . . tubs oe 2xe 23 No. 1, 8 Tbs, Secu 90 Ping fae : poe 35@40 Phas lined, Jot Se 70 P ri L y ly pails, per doz. .. 50 2 tubs oe % eel Dare [ /. . Vek y .. 45@50 cf aa a. ce Current a wa b. pails, pe pall ....120 2 | fate ae Mess, 10 ackerel hoice oT lee 90 wn 45 > per pail ....2 50 1 lb. pails ... vanes %{ Mess, 0 Ibs. . a 28 Mop Stick a Le . a Strai ay y-Jell a 5 oa pails .. ee % Mess, i0 7 eeteee "3 50 ¢ de a ea foleae spring ' — POWDER 00 : Par ao t or Asso 3 . pails ea ance % Mess. 8 Ib Se 2 2 Formos olong : N pse catees = scaaes 1 365 Cc 3 . @ OZ. .+.+-. a 1 oe aac ee ee e fF a, Medium Yo. 1 com pring 1 $5 10 ae * ro aie a ae ERE ; 2 ae ee ae Geurce _- Bee > 'heuah Noid =n ite is & oar 10. = scala alec Raspb 4 60 Hams, 14-16 oe No. 1. 10 ie aD 8 c a, Fancy i are oe No 7 .. old ; 35 5c, 4 Z. in case 4 - 50 oe ieee Ee Hams, 16-18 Ib. 28 @29 greta pe © oa a - _eatton mop heads 78 tas doz. in case .... 0 30 appl Orange eae al Hams, 18- . y 27 @28 100 lbs ake Herring 2 10 Cae Medium kfast p heads 1 75 50c, 2 doz. plai we 2 35 e, Mint. ’ ine- Ham, i 26 40 A eee ee. ngou, Choi .. 25@30 © ibe : tox 4 60 . J dried b @27 bs 400 Con ’ oice .. ‘a Pail . 1 doz. : 50 ELLY sets eef foo UC gou, Fan .. 30@35 10 8 1 plain to 00 % i cigenme Cobfemin B bs. «ce. 2 00 Con ey .. qt. Galv 0 Ib. % p 700 pt. in bbl SES Californi sees 29 @ e. 0 gou, Ex .. 40@60 12 vanized 4 az., plai . s., ‘ is ia Ha 30 bs. a ag aie 5 . Fane (4 2 qt. Gal 3 S : n top 14 ws Be In bhi! Ber doe. 21 Se, ee ee cae 14 Ge. Galvanized <<. 4 . os - in bb % CA Hans Aa SE D ’ ium : eo og 50 . ce 00 per doz. ........ e nia Hams .. 2 @s2 a cuca A ae Choice ” os: 5 50 Km eB 00 . 2 02 {MAPLEINE 27 oo Hams .. 20 on aes Smyrna ceeces 35 ery O. P. Dicee 4ee as ‘+cetieiteis eee a Powder is i g on. botiue: Set dou. 2.90 Bologna S*Ut® 37 @42 Cardomon Cl as CIGARS aa Pace. 160 vsckee? auh hua tou Bae ying 6 oe seyoegi acapella Bologn sausages Celery .. Malabar 1 2 oe hm ta °° oo a. clees Rotten. ber aa. a | A veseeees i -.- ee esterase: a. oe ate iy 85 al. ; Ss, per dz. 30 geet reste ixed Bi M we... inder ... N © 20 % Pe MINCE ME 00 Pork sia La y Ment are itd) 0.20. oa "Us Demis. oa 37 00 poe wie eh Royal + re to. 2. 0 a Le » white ..... 22 yes oe Mouse. wood, 4 ea iv MOLASSES — g75 Tongue 22.0000 fe 2. ao os Be at. Galvanized... i 45 10c site ... 1 08 50 ancy NOW, Orleans a seice ee 15 ee D Ge ealeamee ee = Am come 30 4 @ Choice oo Kettle .... 56 Ronelecs a wo 14 Hands Be BLACKING Joneen Cigar Co.’ ue es Saud 6 6 Soe 1 40 aN) | 6 oz. cans 2 z At 56 Rump, new’ -. 80 O0@31 00 Handy ‘ox, small ar 1 33 Dutch Masters Giub 13 Mouse, tin. § holes =... 95 RSS inc oe ? es eiare eoccccscce oe 00 1X y’ ’ a el ast a 5 00 ’ ME ieee gues Ib. a redlalt barrels 2¢ extra ewe @31 00 Miller's Crown Polish 12 Duten Masters, oe oe oe ieee ap 80 a a . x aca a‘ ; Ma , se " b : a va ), Red Hen, No. 2% .. —- © bbls, 2 ibe, 175 Scot _ SNUFF olish g5 Dutch Le Pan. 75 bt T : Bh can 4 95 oo > Reda Hen Fe 5. “8 . 2 oo : iS. ccc ese 3 40 Siam in bladders El Porta ster Grande 7 Dai No. 1 Fib ubs 7 s 23 70 7 | Mo 0 .... Bi ae 900 F oy, in jar --. 37 Dut se : No. ae 55 i ee 16 0 rench Rapple i s- wou 35 s ch Masters, 5 —_iae 16 60 5 wus s » 5c y e .... 1 % Ib. 6 MUSTARD Kits, 15 Tripe 00 Bo SODA. jars .. 43 Pa hk ine 15 00 , : Om tae. ee 42 bbis., pe ce i. ans. enn ay eae Ged 13 50 fe «ip ae oe . % bbls., 80 ig ee 1 60 s, English ........ rE a Hoga Medium veces |. a5 Se os ee ‘te : s a zed ca a a eer poe : 20@1 30 Hogs, eo eo we Le ee a Small oo a ‘ - ee ae ulk, 5 15 eef, eee a Allspi e Spi assorted ...... | 37 0 oe 0 65 . >. Stuffed, gal. kegs 1 met 25. Beef round set .. 2. 95 Ane . 2500 cae a ae 0 win 68 ; Stuffed, oo noe = 15 pitas set icons piepice, le. Gard 9@10 2% oe Li 35 pa tone Gl boards : Stuffed a eee 1 10 ee 11 55 Cc Nees Zanziba en @11 purchas iscount ‘6 Brass os “lathe .... 1 ; , 14 oz. se-e LE ncolo 5@1 3 assia, © .. es. n all , Singl -. $75 Wes gel ie NE lore Oleomargering, Ginger Canton’... @20 — Roston straight, Glass, Single 2000001 4 00 f eee : untry nae 23 26 Gua African oz. @35 Lad Straight O. Brands Sinele P @anieds 4G 95 Lune a 8 om |... 50 «++. 28 @29 M ger, Cochin .... @15 ans Michigan |....: 37 09 North eerless ...-.. 5 BC : m a4)? Lane 18 02. ae Corned Beef, on ee 90 aunt Ro ee Sf 8 Univ wll toa a ae ‘15 oS 8 70 ‘ or uee De eee eee rned ? ae Mix ’ oT ae I ROvaL 6... 7 5 oa i. xes, 0 ack n Mamimioti, 8" ° 4) Roast pbeet, Am a Mised, Nod cons femmeter's Chains rem eeees soto 5 00 veo eres et 0 Geen Woumni oast ’ ae N pkgs. see Ir oo. = “ 00 ' ~ ee oo aa $28 a oe [roquois sees 4250 13 in. B oat Bawls 00 i’? Olive Cho ". 6 25 Flavor at, Ham Boruc gs, 105-110 .. @35 i. eee eo aa 46 nue ee ‘ CH 00 per Chow, "2 doz. cs. —o Meat, aa 55 Pepper, ae bas O30 La Agora fismarck ae 17 in. aie. as 4 a HUW ee eee ae lavor. ’ am Pep , ite . . Worde ace ~ 70 a «(1S pi 3 ee Carl ; PEA 226 D y 928 per, Cay os+- @32 rdeiie Eland Made ° a7 ¢ . Butter «-. 35 0 ots or local shi 00 r 4 Ses Grae: wee Ham - Bi Hungarian @22 ind Made 36 00 die cae 11 00 ae Sa Paneer 9 40 ( 7 cy pe in a. 60 pee i ee a. Ga Attspice Ground in Bulk Paha 3 ee Fibre a a PAPER acct bet nea 85 8 oz. 2 oz. in case avor, % am oves 2, laica .. @16 “otton, 4 y eer ois _ Bibre 7 la, white a ee || & 7 3 . 2 doz. 7. 2 90 Potte S secseee Cassia. anzibar Ju ’ ply cue ae 3 , Manila, css 5% A sisal ee 75 i.e po 1 aoe. - case .. 3 30 Potted ones 4s a oe ene Canton ae @eo Fo 2. ply a Manila ‘colored eS Tia oy asta be Powis Posts & 2 eee Fn eal 8 1 i US seseee ncy .. megs J wseee @ a Wi bales ie aa Ly 75 ‘ 25 1b: pails .......... o fie fess ........ 8@8 Pepper, ae oe 00 Ib. bales .... aa Wax ee short c’nt : T - * j ,* oh Se steacencss Mag EONS © seeeeeee ges bene oo oF olan Oe i yacuut gates cn a «COS HE ONLY ‘ . BI tt ROLLED ¢ ae pper, Gaceene |) @ ite wi er, r 85 ‘ ae Ee te 16% vrona QLbED OAT Pope. ees or White Wine, 40 grain 15 ua olls 19 c CLEANSER 75 ‘ EUM PRODUCTS eee ee a garian @45 hite Wine, 80 grain 31 Sunlight, 3 T CAKE - 4 gee Perfection Ome Barrels veel ae bbls. 10 Sp STARCH Oakland Vi saya Sunlight, OR cose 115 75 ed Crown Gasoline . 1h: Monarch » 100 Ib. sks. 5 Kingsf. Corn yinegar &P Sunlight, i ._ ... 1 00 40 : se. re a @ pe 1B 10 Muzzy, 48 1b. ph 9% Eeautana apie can me Toat we ee 4a ne : egul | : . pkes. Pp ea : On. . 2 ‘ : Z. q i iy aoe es yee 20 Family oe ae Silver _Kinastora 9% Oakland apple 7 oo st Foam, 1% doz. 1 16 a Se , Wood LA oS s, 40 Bl sugar ae Wi fn i — Gulinaee ho 34.9 Golumbia, pint s-n- Argo, 48 ne llb. .. 9% Od ee Cann 2 in. ndow Cleaners Lo pee Be ’ ron mbia. 1 a... 2 2a ilver pkgs. .. Pack e pickle 1 ge a een ea : ” Atlantic Red Engine, io Cee SL ugh 400. Silver Gloss, 16 sibs. |. 946 ages free. te 1¢ Iron Bbls. Engine, Durkee’s, oma 1 doz. 4 20 - 2 6lbs. .. ol 2 85 \ , Winter Black, Iron 20.9 Snider's larg 1, 2 doz, 5 00 48 1b. Mu -- 9% N WICKIN -- 2 30 15 Pp bis. <2... Tron Snider’s, aan 1 doz. 2 40 16 3lb. nach : No. ? per gross G ou SOAP 15 olarine, Tron nahin os 11.9 , 2 doz. 1 45 12 6I1b. packages ...... 9% No. 2 per gross ....... 35 ctor & Gamble C 15 bis. 389 Pack GERATUS 50 Ib. co vce 9% No. : wee aan... 45 ic aig eaters 0. 25 PICKLES Arm ona . Ibs. in box. 6s 22 . 3, per gross oe 60 al oa: 475 B Medium Wyand ammer . woo <<< GO Ge Ocoee 5 65 ae 1,200 count otte, 100 %s : : a SYRUPS har lala hg eal vanes 9 20 ~ ) ha 5 gallon Kegs count "6 50 Granulated, bbls, ° Balt be ee Bushels — 1 s — ? enna SS Coormecel te een 8 he 2 so 2 ranulated, 100 lbs. ¢s 1 arrels .......... shels, wide band 99 «Swift's Pri . 80 can ca e best 10c . 2 ha oe small 60 Granulated, 86 pkga. 1 Oe. No. 1%, 7” Market cine handle“. 55 wee Byicos pe 4 75 ses $3.20 per case. f Half “ES aa 14 00 2s. ..1 40 Blue K eee Splint, " single haste. 55 he die ‘4 a. 4 85 5 gallon kegs ...... 7 50 Png) Bine Karo, No. 3, 3 dz Ses Splint boils 400 Gor, 10 cm bare .... 700 — og... Gherkins mon G da » No. 2 3 80 Splint, Ae cee 2 +--+ 7:00 i, | Ee Gh * 3 g9 «(100 8 Ib rades oz. % fa ee 35 T ’ B erkin . sacks B ; : w' all ... 0 radesm 1% ‘eee © oy ih bl sacks reeves 235 Blue Karo, Nov 6, 1'as. 493 Willow; Clothes at? Pa act 00 3 gallon kegs ....... 13 0 28 10 Ib cms ...... , No. 10, % illow, Cl es, small Black H ' ox 3 50 Bs o . sack ** 305 Red Karo, No. , Clothes, me’ awk, fi 00 be ee oat . 56 Ib. S seeee By *K te eeees , me’m Black ve bxs %: Barrels Sweet Small 450 28 Ib. ee ae 2 20 : doz ee 1%, 9 4 30 ee Oa. rote ten bxs : a 00 ' alf So J. 27 aro No a eeeeone 3 20 Oval is a mos ote 72 cakes. I oF | > oeeen all ileal arate 12 a < > ae Red Kare Dg 2g ode 6 7 “ 1b. a = crate 35 pie a ee ‘lirt FREE RUNNING ee oe eek ace oo oO . dair POC e sone e 2 Red ’ oO 5, 1a . 1 Ib., n crate ao injury t er, with- ve Clay, N PIPES aL in drill bags 30 ae No. 10 4 485 2 Ib., 350 * crate ...... 85 o the skin. af Clay, 0. 216, per bo 56 lb. 8: ar Rock eee unecas 3 Ib., 250 n crate ...... Scourin ! i Y= Cob, T. D. full co = acks eeacne Fai Pure Ca oe 4 60 3 Ih 250 ‘in arate 50 Sapoli 9g i y , 3 dog, in — 80 Granulat. Commer coves 48 Boot Ce ne ., 250 in crate oe e ot men gross lots .. 9 50 Pe Goce ree... 28 Ghotee cc eee a — half gro. lote 4 85 ty eecccce oO a ” : gie 2 1 90 Quasi ae ee ea 2 Ib., 4 : ore Joa 86 Sapolio, hand boxes 2 40 Noto satre SALT See case ... 6 00 5 f — in pai big sees 4, Scourine, 50 ala |; 2 40 “ Cau. = — iil ached. : 80 Meringis Salt ueen Anne S .. 850 Per case, 24 2 courer 1 80 : Whe. .o..1 6 Five case lots ‘ cosence 70 30 MICHIGAN TRADESMAN November 14, 1917 NEW CANNED FOOD PRICES. Standard Tomatoes $1.70 and Salmon $1.75 and $1.50. Washington, D. C., Nov. 10, 1917— 1. The Food Section of the War Industries Board of the Council of National Defense was on October 15, 1917, transferred to the United States Food Administration and became part of the new “Division of Co-ordina- tion of Purchase,” which, purely in an advisory capacity, will—on the principal food staples—seek to har- monize the purchase, in this country, of the Allies with those of our army, our navy, the American National Red Cross and the Commission for Relief in Belgium. 2. Connection with Previous Bul- letins——This bulletin, called “No. 5,” continues the distribution to the can- ned food industry of the necessary information in reference to canned foods furnished to the army and to the navy from the 1917 pack under the programme and conditions men- tioned in preceding bulletins No. 1, No. 2, No. 3 and No. 4, issued by (this same section when it was under the auspices of) the Council of National Defense. 3. Naming of Prices—The Food Administration does not name or de- termine prices for any food purchases of the army or of the navy. On foods obtained for either the army or the navy on the so-called “allotment plan,” under which each canner has held, subject to Government instruc- tions, certain percentages of his pack, the final prices are arrived at by the following method: The Federal Trade Commission, through its costs accounting experts, at the request oi the Quartermaster General, U. S. A.., or of the Paymaster General, U. S. N.. furnishes to them detailed state- ments of the complete cost of pack- ing the item in question. From this information the Quartermaster Gen- eral of the army or the Paymaster General of the navy determines what price will be paid after, in some cases, obtaining from the Food Administra- tion experts an expression of opinion as to a “fair and just” price. 4. Handling Allotments—As fast as canners notify us of the number and size of cases held for the Govern- ment, these cases are tendered to the Government and a copy of the tender is sent to the seller indicating to him the depot of destination of the source of the award or shipping order. Un- til the navy sends navy “order,” or until the army sends “award,” di- rect to the seller, neither the navy nor the army is bound by law to take the goods. 5. Shipments—Both the army and navy have stated they will now take prompt delivery of all their canned peas, string beans and tomato re- quirements. Their total requirements exceed our present estimate of what the requested reservation from the 1917 pack amounts to. 6. Delay in Shipment—A telegram should immediately be sent direct to the Quartermaster General of the Army, Washington, D. C., or the Navy Department, Bureau of Sup- plies and Accounts, Washington, D. C. (as the case warrants), by every canner who has not. by the time this bulletin reaches him, received an army “award” or navy “order,” with shipping instructions on any and all canned vegetables held by the canner and tendered to the Government through this division, as shown to the canner by the copy of such tender which we have mailed to him. 7. Another Kind of Delay—If a canner has not yet advised this di- vision of the number of cases he has reserved for Government orders, he should immediately wire these fig- ures, with that of his total pack, to this division. On receipt of such in- formation we will immediately tender same to the Quartermaster Depot, designated by the Quartermaster General, or to the Navy Department, Bureau of Supplies and Accounts, and we are assured “award” or ‘order’ and shipping instructions will prompt- ly follow. 8. Still Another Variety of Delay —If you have already furnished di- rect to this division (distinct from data sent Dr. Raymond Pearl), the figures of what your reservation of canned peas, corn, string beans and tomatoes amounts toin the acceptable sizes, and if you have not received from us a copy of our formal tender of same to the navy cr to a specified depot of the army, we ask you to wire us immediately to that effect, and give us by wire the above figures for our immediate action. 9. Your Responsibility—The Gov- ernment, the Council of National De- fense and the Food Administration take the position that the request to hold for Government instruction a certain portion of your pack of can- ned vegetables imposes upon you the responsibility for proper care of the goods until you receive from the transportation company a clean bill of lading for same under Govern- ment shipping instructions. Damage before shipment is at your risk; if the goods are exposed to danger of damage, you are justified in moving same to safe, dry, frost-proof storage, and charging to the Government, the actual and necessary extra expense of such meving. But it is your busi- ness to protect these goods in every way until the Government takes them, which will be done in the very near future. 10. Canned Tomatoes—Prices—By the method mentioned in paragraph 3, the following are the prices for canned tomatoes (reserved for the Gevernment by canners from the 1917 pack), shipped after September 15, 1917. Prices are per dozen net f.o0.b., common carrier, strapping extra (as per previous bulletins); beginning December 1, 1917, storage at the rate of 2 cents per case per month or part thereof will be added; and inter- est, from December 1, 1917, at the rate of 6 per cent. per annum will accrue on Government goods not shipped prior to December 1, 1917. California Tomatoes. No. 2% No.3 No.10 Standards (puree added) $1.15 2.) S850 Solid packed.. 1.30 $1.45 3.90 Tomatoes From Other Sections. Standard No.2 No. 2% *No.3 +No.3 No.10 $1.25 $1.50 $1.70 $1.80 $5.25 *472-inch. f 5-inch. 11. Size No. 2 Tomatoes—No to- matoes in this size can have as yet been taken by the army or the navy. Canners who have packed exclusively twos and smaller sizes are now re- quested to hold for Government in- structions in size No. 2 standard to- matoes the equivalent of 18 per cent. of their total pack, and immediately send a statement to Division of Co- ordination of Purchase, United States Food Administration, Washington, D. C., stating the number of cases ot twos on hand; and if 18 per cent. of their pack in size two is no longer on hand, to send an itemized statement (certified) of the consignee and des- tination of the twos already shipped out. Shipments of quantities of less than 100 cases need not be itemized. The price that is to paid for twos is specified with other sizes in para- graph 10. 12. Canned Salmon—Prices—By the method mentioned in paragraph 3 the following are the prices for canned salmon (reserved for the Gov- ernment by canners from the 1917 pack). Prices are net per dozen f. 0. b- Seattle, San Francisco, or other Pacific Ccast common shipping points, and applv to unstrapped cases. Strap- ping will be paid for extra as per previous bulletins. Salmon is to be the first quality of the kinds speci- fied. Beginning December 1, 1917. storage at the rate of 2 cents per case per month or part thereof will be add- ed; interest from December 1, 1917, at the rate of 6 per cent. per annum will accrue on Government goods not shipped pricr to December 1, 1917. Red Salmon—Cans containing one pound net, $1.75 per dozen. Pink Salmon—Cans containing one pound net, $1.50 per dozen. Divisicn* of Co-ordination of Pur- chase. United States Food Admin- istration. ———~+ +. Demoralizing Influence of Cutting. 3eyond a doubt there are other rea- sons why price cutting is injurious rather than those which pertain to the particular interest of the man who makes the goods. Here are a few: Trading should be so standardized that the making of a-price on an article, by a first class manufactur- er, will be prima facie evidence of its value up to the amount of the price asked. This is what might be termed char- acter trading and every time that someone cuts the price it is an ac- knowledgment of one or two things: first, that the article was not worth its original price or that the cutting is done for some ulterior motive. Of course this general rule is sub- ject to the exception of selling un- seasonable goods or closing out lines or selling goods after they have been discontinued in a stock, but as a gen- eral conclusion the above reasons ob- tain and are absolute. It might be well to look into the question of how prices are made on merchandise, as one of the things worth considering. Some of the largest and most in- fluential traders, manufacturers and dealers of the country manufacture and sell goods at a definite profit af- ter determining exactly their over- head and selling expense. Theoretically there is no reason why goods should be sold at even figure, for instance: an article which is now intended to sell at 10 cents might be marked to advantage for 8 cents, but just because it ought to sell for more than 5 cents it is now marked as 10 cents and the cutrate man comes along and he sees that he could make a profit and sell it at 8 cents and he does so. The whole situation regarding the selling, merchandising and advertis- ing of goods must advance towards a greater degree of standardization and when that time comes there will be less price cutting because it will not be necessary on the one hand, and on the other will not offer so many tempting opportunities for the price cutter to make a profit. At that time no man can ruin the reputation of another man by cutting his price, because his price will be established on a scientific basis. Price Forewarned. “If we are going to be married you must give up smoking,” she said. “Yes,” he agreed. “And drinking, and your club.” “Yes.” “And playing cards for money. Now. doesn’t anything else suggest itself to you that you will give up of your own accord?” “Ves.” “What?” “All idea of getting married.” Progressive Merchant Makes a Pro- gressive Community. Progressive communities and pro- gressive retailers go hand in hand and if merchants would build their communities and keep at home the people who are importnt to progress, they will concentrate on making their stores successful. For a certain per- centage of every merchant’s gross business goes back into immediate community circulation and gives the town just that much financial im- petus, A good community must be a good place to live, a good place to earn a living and a good place to spend the earnings. But besides property values, there are social values, de- pendent on the number of people and the kind of people they are. Too many people are constantly leaving small communities; so much so that the small town problem is how to keep them at home as well as how to attract others to become residents. Two classes of people leave—those with energy and those with money. The former take with them com- munity life, aggressiveness and vigor; the second class takes money accum- ulated in the community, going else- where to spend it. The retailer’s responsibility is to maintain the life of the community and to keep it on the upgrade—a mat- ter of mercantile efficiency, By ar- ranging merchandise attractively, making good window displays, keep- ing accurate records and _ figuring profits ‘precisely, the merchant in- creases his efficiency and aids his community proportionately. Out of every doWlar he receives over the counter, about 30 cents remains in the community, so, the more dollars in local store sales, the more money in circulation. oo Wants Less Candy Eaten. Washington, Nov. 13—In another appeal to the American people to save sugar to aid the Allies of the United States, the Food Administration to- day said: : “If the people of the United States would cut out the eating of candy the sugar so saved would be more than sufficient to meet all the sugar requirements of France. If one-half of the sugar used in the making of candy in this country in 1917 could have been saved it would have been sufficient to meet the sugar require- ments of Italy for a year under that country’s present sugar standard. The money spent for candy in the United States in the last year is near- ly double the amount of money need- ed to keep Belgium supplied with food for a year. : “Of the total sugar consumption of the United States, according to the best estimates obtainable, about one- third goes into the manufacturing of various foodstuffs, including confec- tionery, while the remainder is con- sumed as sugar. The amount of sugar employed in the making of con- fectionery is variously estimated from 150,000 to 500,000 tons per year. There has been compiled no absolute- ly accurate data from which the ex- act amount may be determined, but a conservative estimate would place this at somewhere about 400,000 tons per annum.” —_>-—____ Every man is heir to the experience of others. He has only to observe and profit. — [7 te Ae se SS VP SP or VS SY ee wt 1 o_O? TF ae TE oe WY a trenmiO =m = be 8 We ott mt ee eh ee Tt OOS eh Whe or t . Stocks. November 14, 1917 MICHIGAN TRADESMAN BUSINESS-WANTS DEPARTMENT Advertisements inserted under this head for three cents a word the first insertion and two cents a word for each subsequent continuous insertion. BUSINESS CHANCES. UNITED SALES CO. 431 Houseman Bldg. Grand Rapids, Mich. WE CONDUCT SALES FOR MERCHANTS ANYWHERE If you want to stimulate business or retire from business, get in touch with us at once. For Sale—Grocery and meat market. One of the best locations in Lansing. Doing a fine business. Reason for sell- ing, sickness. Enquire of Northrup, Robertson & Carrier, Lansing, oe If you have $100 to $1,000 to invest in a live Western wholesale and manufac- turing drug company, write I. S. Steens- land, Secretary, Hutchinson, Minn. 430 For Siale—Several Humphrey arc gas lights. Paul Steketee & Sons, Grand Rapids, Michigan. 431 Will pay cash for whole or part stocks of merchandise. Louis Levinsohn, Sag- inaw, Michigan. 757 Merchants Please Take Notice! We have clients of grocery stocks, general stocks, dry goods stocks, hardware stocks, drug stocks. We have on our list also a few good farms to exchange for such stocks. Also city property. If you wish to sell or exchange your business write us. G. R. Business Exchange, 540 House- man Bldg., Grand Rapids, Mich. 859 For Sale—Good, clean stock dry goods, groceries, boots, shoes, furniture and undertaking, invoicing about $10,000. Location Central Michigan, splendid farming community. Good live proposi- tion; will bear closest inspection. Ad- dress No. 398, care Tradesman. 398 Drug Stock and Fixtures for sale cheap or exchange for real estate in small town. Fine location, good busi- ness, up-to-date stock. Address Box 44, Romeo, Michigan. 399 For Rent—July 1, nice new store in good location for dry goods or millinery or both in hustling Torrington, Connecti- cut. Population 25,000. T. M. Burns, Torrington, Connecticut. 432 For Sale—Restaurant at East Lansing. Doing good business; good opening for bakery in connection; none in place; soda fountain. Box 1032, East Lansing, Michigan. 433 For Sale—One story brick shoe build- ing, containing shoe stock and fixtures and shoe repairing outfit. In good farm- ing district. Address No. 434, care Michigan Tradesman. 43 For Sale—Country store to close es- tate. Stock of dry goods, groceries, boots and shoes and small stock of hard- ware. In connection with store is post- office, which paid $340 last year. Post- office has one R. F. D. route. Also in connection is railroad station, which work is done in store. That pays $20 per month. Property has about $600 annual income from postoffice and station. Store sales will run about $4,000 per year. Stock will now invoice about $2,000. Store and dwelling can be rented reason- able. Fine opportunity for right party. Mrs. Frank Wright, Administratrix, Cressy, Michigan. 435 Oil Claims—Located in coming *Pecos Valley oil fields. Map and particulars free. Dooley & Yates, Artesia, New Mexico. 436 For Sale—Grocery and dry goods store doing over four hundred weekly business. Located in vicinity of Pierce and Curtiss plants. Established fifteen years. Large, clean stock. Will inventory about $2,500. Hunt, 339 Brisbane Bldg., Buffalo, og For Sale Or Rent—Brick block at Otis- ville, used as a hotel, would make splen- did location for store on one side; res- _ taurant in rear; thirteen rooms upstairs, four rooms down stairs; steam heated Address 1313 Mason street, Flint, oo 25 For Sale—Established bakery and con- fectionery stock, enjoying prosperous patronage. Price $2.500. Worth more. Good reasons for selling. A. Z. Gony, Lovington, Tllinois. 426 For Sale—Rest country store with ten acres of land. Good building and good business. Address No. 427, care Michigan Tradesman. 427 For Sale—Grocery store on one of the best business streets of Grand Rapids. New, clean stock; will invoice $4,000: fix- tures, $1,000. Strictly cash business. Sales about $1.200 weekly. Good reasons for selling. Address No. 428, care Michi- gan Tradesman. 428 For Sale—Ice cream parlor, fruits, can- dies, cigars and tobacco. Good business, Paul Martino, Watervliet, Mich. 412 _For Sale—Stock of general merchan- dise, including hardware, dry goods, shoes and groceries, aggregating $8,000 to $10,000. Will sell stock and_ store building or exchange both for city prop- erty. Will not sell stock without build- ing. Must change location on account of wife’s health. Town is center of good farming country, sugar beets and beans being principal crops. Could reduce stock if necessary. W. H. Schaiberger, Au Gres, Michigan. 418 Safes Opened—W. L. Slocum, safe ex- pert and locksmith. 128 Ann St., N. E., Grand Rapids, Michigan. 104 Cash Buyers of clothing, shoes, dry goods and furnishings. Parts or entire H. Price, 194 Forrest Ave. E - Detroit. : eis. For Sale—General stock of merchan- dise. Prices and terms to suit. Pros- perous trade. Address No. 403, care Michigan Tradesman. 403 I want a stock of merchandise or live stock or diamonds for improved Florida grove or small farm; all enquiries answered. P. Phillips, Manchester, Tennessee. 402 Collections. We collect anywhere. Send for our ‘‘No Collection, No Charge” offer. Arrow Mercantile Service, Murray Building, Grand Rapids, Michigan. 390 Cash Buyer of clothing, shoes, dry goods, furnishings and carpets. Parts or entire stocks. Charles Goldstone, 333 Gratiot Avenue, Detroit, Mich. 407 General Store For Sale—This store has been established thirty-five years. Splen- did business opportunity. Best location in Isabella county for a general store. Nine miles to the nearest town. Stock and fixtures will invoice $7,000 to $8,000. Am doing good business—over $32,000 last year. Expenses light. Am a dentist by profession. Will trade the real estate. The brick store building is 32x 100 with basement, and an L, 18x50. The busi- ness is in fine running order and the store is needed here. Will trade the real estate. Would be glad to have you come and investigate. B. M. Adams, Winn, Michigan. 410 Cash Registers—We offer exceptional bargains in rebuilt National or American Cash Registers. Will exchange your old machine. Supplies for all makes always on hand. Repair department in connec- tion. Write for information. The J. C. Vogt Sales Co., 215 So. Washinbton Ave., Saginaw, Michigan. SEE NEXT PAGE. Advertisements received too late to run on this page appear on the following page. BOOP wn nu = Simple : al 2 al al = Es) e al Account File § O Simplest and 2 a Most Economica! §& z ra) Method of Keeping @ e 5 el Petit Accounts 2 File and 1,000 printed blank : bill heads... ........... $2 75 c File and 1,000 specially a printed bill heads...... 3 50 s Printed blank bill heads, ie 2 per thousand...... a, t85 Specially printed bill heads, per thousand........... 200 @ Tradesman Company, Grand Rapids. eivigivivgniniRiniv PUR WaIBTaRANAlD No charge less than 25 cents. Cash must accompany all orders. Economic Coupon Books They save time and expense They prevent disputes They put credit transactions on cash basis Free samples on application MK Tradesman Company Grand Rapids, Mich. The Iron Safe Clause in Fire Insurance Policies, which is frequently used as a club by unscrupulous insur- ance adjusters to coerce mer- chants who have suffered loss by fire to accept less than the face of their policies, has no terrors to the merchant who owns a York fire proof safe. This safe is carried in stock and sold at factory prices by the Western Michigan representative of the York Safe & Lock Co. GRAND RAPIDS SAFE CO. GRAND RAPIDS, MICHIGAN November 14, 1917 ON HISTORIC GROUND. Of the French and British troops now reported on their way to the Italian front, the former are entering what is to them historic ground. If the Italian army makes its stand on the Piave, the French, to reach the front, will traverse the scene of the first Napoleon’s vic- tories over the Austrians—Castiglione, Arcola and Rivoli in 1796-97, and of the third Napolean’s great stroke for Italian unity at Solferino in 1859. .This_ is, roughly speaking, the famous region of the Quadrilateral—Mantua, Verona, Peschiera and Legnago, lying between the Lake of Garda, the Mincio and the Po. Further north in the Trientine hills the Napoleonic wars also reached. It was from the Trentino that successive Austrian armies set out for the relief of Mantua in 1796, the siege of which one of Napoleon’s was failures. In September Massena occupied Trent and the French armies were sent into the Val Sugana, which has marked the advanced Italian position in the Tren- tino, but from which it is possible that they are now in retreat. have elapsed since Berlin announced the falling back of the whole Italian line from the Carnic Alps westward to the Sugana. What has heen developing in the silence we can only conjecture. But always there is the possibility that a heavy Teuton stroke from the Trentino against the Italian line on the Piave might bring serious peril. To hold the line of the Piave the Allies must form an acute salient, with all the risks that such a position involves. Several days WHERE RETAILER IS AHEAD. Most people are under the impression that the reason the mail order houses are supposed to sell goods cheaply is because their cost of doing business is low. As a matter of fact, this is not so. Paul Nystrom, who has made a careful study of store costs for several years, has compiled a table, made up from official sources, showing conclu- sively that the cost of conducting any of the large mail order establishments cannot be accomplished below 27 ‘per cent. and that most of them figure the cost of doing business at 30 per cent. Official reports compiled under Govern- ment auspices discloses the fact that the large department stores in the cities figure the cost of doing business at 30 per cent. Compare these figuers with the over- head of the average retail merchant in city or village—about 18 per cent. in the former and 16 per cent. in the latter. Then consider that even these figures can be reduced 6 per cent. on the aver- age by cutting out the credit and de- livery systems, thus reducing the cost of doing business to 12 and 10 per cent., respectively. No line of business can successfully compete with the retail! dealer when it comes to holding down the cost of doing business, because he has the conditions absolutely in his own hands and can handle his transactions on the lowest possible ratio of expense. Cadorna’s removal from the chief command, even if it takes the tradi- tional form of promotion to a consulta- tive position, was inevitable. Either extraordinary lack of perception or ex- -Inter-Allied Military MICHIGAN TRADESMAN traordinary overconfidence must explain the shattering blow which fell upon the Italians on the Isonzo, a stroke which could not have been improvised in a day or a week. Nor does it help Ca- dorna that in the first moment of despair he charged his own army with cowardice, an accusation which should never have been made, whether true or not. For the welfare of the Allied cause it is to be hoped that the new Committee of three, with Gen. Foch as its virtual head, will not remain the shadowy cre- ation that other Inter-Allied staffs and councils have proved before this. If the French and British reinforcements rushed to the aid of Italy are a sizable army instead of mere artillery troops, one cannot but wait for dramatic de- velopments when the genius of Foch is brought to bear in the war of open maneuver which is now under way on the Italian plains and in the Alpine foothills. Whenever a Teuton battle- line consists in part of Austrian troops there is always a good chance for the The invading hosts com- prise four Austrian armies and one Ger- man army. It thus offers more than one vulnerable point against which the victor of La Fere Champenoise may have an opportunity to try his strength. other side. The continued advance of British forces in Palestine and the British For- eign Secretary’s letter to Baron Roth- schild seem to establish Jewish nation- al aspirations on a fairly firm footing. None of the belligerent nations, with the exception of Turkey, is adverse to the principle of Zionism, not even Ger- many, which will find herself relieved by complete English success in Syria of the necessity of standing by her ally in this matter at the Peace Conference. She will be able to point helplessly to the accomplished fact. It is, moreover, that Mr. have written his letter about Zionism to Baron Rothschild, and to no other Jew. This would go to prove that the English Rothschilds have at last been converted to the cause of nationalism, and that hereafter not only the millions of the French, but also of the English branch of the house, will be at the dis- posal of the movement. No doubt, with such a lead, America’s Jewish million- aires will follow suit. Backed in this substantial manner, there seems to be a possibility that the dream of Herzl, in spite of tremendous obstacles, of active opposition and more difficult in- ertia, will be realized. significant 3alfour should The South contains many millions of acres of cut-over lands which, now that the valuable pine and oak have been re- moved, are unjustifiably idle, and a Cut-Over Land Association has just been formed with the object of helping in its reclamation. The plan is to in- duce every owner of cut-over lands— and many individuals own tens of thous- ands of acres each—to join the Asso- ciation, and to pay dues of one cent per acre yearly. The land will be sur- veyed by soil and crop experts of the Federal and State Governments and the Association, and these will determine just what form of agriculture—stock- _ handled. raising, cotton-raising, corn-raising or sugar-raising—best suits it, and in what size farm it can be most advantageously The Association then pro- poses to sell the land on a ten-to-twenty year payments plan at low interest to bona-fide settlers, no one settler to be allowed to hold over 640 acres, or to sell his land within a decade, except to the Association. The Association will stand back of the settlers to see that they do not lack seed, machinery, or the necessities of life while they are gaining their feet. Such a plan would seem deserving of public support in the South. eee The proud claim that no city that has tried commission government has ever gone back to the older form can no longer be made. Lynn, Mass., with a population of almost 100,000, has had a commission government for seven years. Yet on Tuesday it voted for a new charter of the old type by a de- cisive majority, the proposal receiving approval in every precinct. The new charter is not even a simplified form of the usual Mayor and Council plan. It provides for eleven Aldermen, four to be chosen at large and seven by wards. This blow at commission gov- ernment can hardly be softened by al- legations of special conditions, or that the trouble lay with the use that was made of the system, rather than with the system. These things have been true in many a town under the Mayor and Council plan, but the voters, not troubling to fix the blame exactly, yet tired have called for a commission. It is a bit of poetic justice that at Lynn commission govern- ment has suffered from the cause that has in numerous instances operated in its favor. of misgovernment, Passing the Buck to the Retailer. New York, Nov, 12—We have had many reports that jewelry and leather goods manufacturers are attempting to pass or the 3 per Cent. war excise tax to the retailer by adding this to their invoices. We have taken this matter up with our counsel, who ad- vises that the retailer need not pay the 3 per cent. tax. This tax, of course. is also levied upon many oth- er articles, such as musical instru- ments, athletic goods, perfumes and other toilet articles, cameras, etc. The point is that the manufacturer has no legal right to pass this tax on to you, and this letter is written to inform you regarding this matter. We have heard from a number of merchants who had paid the bills with the tax, pending investigation. : E. L. Howes, Sec’y National Retail Dry Goods Association. —_--.——— Phil, Vinkemulder (Vinkemulder Co.) was in Milwaukee Monday to witness the departure of Submarine Chaser 328 for the scene of action on the Atlantic. His son, Richard, was one of the crew of twenty-two men. The boat was con- structed in Milwaukee under the super- vision of the Government and is rated as one of the fastest vessels of the kind in the world. —_——-> > The F. E. Wood Motor Co, has been incorporated with an authorized capital stock of $15,000, of which $10,- 000 has been subscribed and $5,000 paid in in cash. Activities in Michigan Cities. Written for the Tradesman. Portland is left high and dry since the Pere Marquette pulled off more trains. People who want to visit the county seat must go by auto or remain over night. Auto drivers are making good money carrying people to and from Mulliken, where they get trains on the main line. Dan Reed, managing director of the Flint Board of Commerce, is doing special work for the Government in Washington and will go to France soon. His place at Flint is taken by Frank J. Resler, of Westerville, Ohio. South Saginaw merchants have plans to install “white way” lights on South Washington the business district. Muskegon has passed a new curfew ordinance which provides for enforcing same. The Menominee Electrical Manufac- turing Co. will remove from Menominee to Cairo, Iil. The plant employs 260 men. Auto Manistee and Ludington has been resumed since the Pere Marquette took off its after- noon passenger train and will continue all winter, weather permitting. Retail milk prices in Michigan cities have wide range. Pontiac heads the list at 14c per quart and Port Huron is next at 13c. 12c is paid at Lansing, Kalamazoo, Bat- tle Creek, Jackson, Flint and Marshall. Down the prices go until we come to 7c milk at Ada and Pinconning and 8c milk at Saginaw, Cheboygan and Rock- ford, while Holland, Plainweli, Allegan and Mackinaw City pay 9c. The Grand Rapids price is 10c. avenue in bus service between Detroit people pay 12%c, while Lansing voted on a fifteen-year ex- tension of the present franchise of the Lansing [uel and Gas Co., and the prop- osition failed to receive the necessary three-fifths majority by only 81 votes. The Greater Hart Association of Hart is negotiating with the Charlotte Chair Co., of Charlotte, with a view to open- ing a branch factory in Hart. The Saginaw of Trades is working on plans that it is hoped will result in better service on the Detroit & Mackinac to points in Northern Mich- igan., The Independent Stove Co., of Owos- so, has let the contract for a four-story addition to its plant, 60 x 100 feet, to be completed January 15 next. The com- pany employs 110 men and will add 40 more when the new building is com- pleted. Eaton Rapids will vote Dec. 3. on the plan of bonding for $30,000 to combine the water plants at Eaton Rapids and Smithville, doing away with the present steam power for operating the munic- ipal light and water plant. The stone crushing outfit bought by Bay City a few months ago is being successfully operated by prisoners from the county jail, who are grinding up 40 to 50 yards of stone daily. Ann Arbor expects to get one of the reconstruction hospitals that will be built to care for wounded soldiers. Almond Griffen. Board ——_ + Ithaca—The Ithaca Creamery Co. has closed its plant. ah ye Ps ae cee ie ‘ “~e&